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DUCATIONAL
V-UtTBl^ir"" r^rv^--^ '
AUDIO-VISUAL GUIDE
'enty-inch "Vanguard" satellite,
• smined by staff-member Robert Stroup
VOL. 38, NO. I
Received
JANUARY, 1959
JAN 12 195J
PENFIELD DESIGNS FOR AV
IRANIAN MOTION PICTURES
"HORIZONS OF SCIENCE" SERIES
PREVENTING EQUIPMENT FAILURES
>
.V
"Sk^.
f/^2S3ESii^.^
.•.••\
4"*
NOW!
science
guidance
I Choose Chemistry!
Designed to interest young people in
science, parliculorly ctiemislry ond mofhematici.
Tom, a ninth grade student, receives a
chemistry set for his birthday and takes it
to school. His interest In it leads to o career
in chemistry. Produced by Ruth O. Bradley,
Son Jose State College.
15 MINUTES. COLOR $150. RENT $7.50,
BiW $75, RENT $5.
AND ON THE PRIMARY LEVEL...
Kittens: Birth and Growth
Two children are present when their cat gives
birth to kittens. They learn to care for the
pets during on eight-week span. This simple
science lesson prepares children for later pictures
on human growth and assists teachers in
discussions about motherhood. A Lowbetts production.
II MINUTES. COLOR $110, RENT $5;
B&W $60, RENT $3.
Order your prints today!
Write for free catalog.
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Founded
in 1922
by
Nelson L. Cre
EDUCATIONAL
SCRitiN
& AUDIO-VISUAL GUIDE
January, 1959 Volume 38, Number 1, Whole Number :
IN THIS ISSUE
C^aitorial
10 DISTINGUISHED DESIGN
-Article
12
16
19
20
22
24
26
30
31
2).
4
6
9
32
36
39
41
45
52
ei
AV IN IRAN — Don C. Williams
"TO HELP TEACHERS TEACH AND CHILDREN LEARN!" — James
Meagher
FACING OBSTACLES IN THE USE OF AUDIOVISUALS — Edwin
Swineford
NEW FILMS PRESENT "HORIZONS OF SCIENCE"— Henry Chauncey
PREVENTING EQUIPMENT FAILURE! — Edgar Parsons
SAN JOSE BUILDS A MICROPHONE HOIST— Richard B. Lewis and F
A. Litke
"THE ALPHABET CONSPIRACY"
EARLY MOVIES REPRODUCED FROM PAPER PRINTS!
WHY NOT MAKE YOUR OWN WORKSHEETS.'— Bruce A. Lloyd
^epartmenti
ON THE SCREEN
HAVE YOU HEARD? — News About People, Organizations, Events
THE READER'S RIGHT — Letters to the Editor
EVALUATION OF NEW FILMS — L. C. Larson, Carolyn Cuss
USEFUL FILMSTRIPS — Irene F. Cypher
SOUND ADVICE — About Audio Materials and Equipment — Max
Bildersee
CHURCH DEPARTMENT — William S. Hockman
NEW EQUIPMENT AND MATERIALS
NEWS IN THE TRADE
xjther featured
42 HELPFUL BOOKS
54 INDEX TO ADVERTISERS
Inside Back Cover — Trade Directory for the Audiovisual Field
IDUCATIONAL
IRESS
iOCI ATION
OF
lERICA
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUII
2000 Lincoln Pork West BIdg., Chicago H, Illinois. Contents indexed in the Wilson Edui
tional Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigi
SUBSCRIPTION PRICE (U.S. currency or equivalent i ; Domestic — S4 one year, $6.50 t
years, $8 three years. Conodion and Pan-Americon — 50 cents extra per year. Other f
eign — $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — SI. I
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly by Educatio
Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2C
Lir^cojp Park West BIdg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered
jss matter October, 1953 at the post office at Barrington, Illinois, under I
fh 3, 1879.
TIRE ISSUE COPYRIGHT 1959 BY THE EDUCATIONAL SCREEN, INC.
lew Coronet films help teach
isCIENCE & MATHEIVIATICS
n junior and senior high schools
61- 57827
iase and other new Coronet film* described below
•e available in either color or black-and-white
rades 1-3
ie Cuckoo Clock That Wouldn't Cuckoo (1 1 min.)
delightful film, designed to encourage classroom
pression, tells in animation the story of how a
'eless watchmaker makes a little cuckoo clock
ig again.
>otty the Fawn in Winter (11 min.) Spotty is
owing up as summer changes to autumn. He owak-
is one day to o strange new world of snow. How he
acts to it is the sub|ect of the film,
rades 4-6
eography of the United States: An Introduction
ZV2 min.) A comprehensive overview of our na-
>nal geography, this film introduces the series of
ght films on U. S. Regional Geography.
fe in the Alps (Austria) (11 min.) Against the
eothtoking background of the Alps, we see the ogri-
Iturol activities typical of those who live on the
gh mountain slopes.
radei 7-9
ce in Today's World (11 min.) This film shows
tw rice is grown in many areas and how important
is in the diet of millions of the world's people.
radei 10-12
re You Popular? (New) (11 min.) This new version
sdernizes the pictorial and narrative treatment of
<e of the most widely used Coronet films. It shows
liat constitutes real popularity and views it in
oper perspective.
Igor Allan Poe: Background for His Works
3V2 min.) Original paintings, made expressly for
is film, create a meaningful atmosphere for explain-
3 the significance of Poe's works and show high-
hts of his life.
tmbrandt: Painter of Man (19 min.) This film is
beautiful treatment of Rembrandt's life and work
rough the medium of sixty of his original pointings
)m all over the world, including many from behind
? Iron Curtoin. Produced for the Netherlands' Gov-
imenf.
lited States Expansion Overseas (1893-1917)
3'3 min.) This film reviews the important twenty-
e years when the U. S. spread its influence to other
rts of the world. It shows how domestic politics
ected the course of events ond how people of the
Cerent areos reacted to U. S. expansion.
rite for preview . . .
you are cor^sidering purchase, merely lei us
ow which films you would like to preview. There
no obligation other than return postage, for
ose interested in renting these films, use the cou-
n to request our general catalogue, which m-
ides a list of major Coronet film rental libraries.
The Metric Sys^^^ ^^^ ..e
pr,any —; ; ^pts m 9''^"Y„otion pictures
these c""^" „-vi/ interest in "'^ , bodies.
-'" '"Td t^it nature of P'^^^'^'' ^^ ^ne
■^^^ 'Taoes oTusing -«^^;;= .Xliations, and
traces tnc —
M
CORONET
FILMS
Dapl. ES-159
Coronet Building
Chicago 1, Illinois
□ Please send me for purchase consideration preview prints of the films
on the list I have ottached. I understand there is no obligation, except
for return postage.
□ Please send me a copy of your latest catalogue and supplement,
describing 823 fine motion pictures and including full information on
rental and preview-for-purchase.
NAME-
SCHOOL-
ADDRESS-
CITY
-ZONE STATE-
Scratches
on Film
Irritate
Audiences
Fortunately, scratches
can almost always be
removed — without loss
of light, density, color
quality, sound quality,
or sharpness.
Write for brochure
EERLESS
FILM PROCESSING CORPORATION
165 WEST 46th STREET, NEW YORK 36, NEW YORK
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On the SCREEN
COMPANY
ADDRESS
CITY AND STATf_
Cover Scene
This official U. S. Navy photo, re-
leased by the Department of Defense,
shows Robert Stroup of the Vanguard
staff examining the surface of the satel-
lite for flaws. (Vanguard I was
launched last year on March 17.) The
choice of this cover reflects the ever-
increasing concern with public in-
terest in science and educational prob-
lems encountered in teaching scientific
subjects. Also please note the article
on page 20 by Henry Chauncey, de-
scribing the "Horizons of Science"
series, as well as the fact that several
of the advertisements in this issue are
featuring science materials.
More "Architectural Solutions
for Audiovisual Problems"
The importance of properly func-
tional and attractive design and the
awareness of it on the part of archi-
tects and school boards receive dual
stress this month— in the editorial, and
in "To Help Teachers Teach and Chil-
dren Learn," James M. Meagher's
story of Penfield High School. Our
readers may wish to refer back to the
first story to appear in this series, "An
Elementary Instructional Materials
Center," by Edwin Carmony, October,
page 514. Future "Architectural Solu-
tions" will include an article by our
editor-in-chief. Paid Reed.
Happy New Year!
.Although we would like to ;
everyone our warmest greetings i
vidually, we'll have to be content '
a collective HAPPY NEW YEAR!
hope your Christmas holidays \
joyous and that the year ahead
bring you much happiness and
cess, both personally and profession)
For February—
.Articles destined for our annual
ligious issue include advice on ch<
of AV materials for church use
current practices in religious use
the mass media. Watch for theml
The Post office notified u
early last month that mailinj
labels fell off several copies o
the December issue. As there wO'
no way for us to trace thei>
destination^ please notify us i
you failed to receive your copy
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for ttie Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluations.
MAX U. BILDERSEE, Editor for the Audio
Field. PHILLIP LEWIS, Technical Editor. IRENE
F. CYPHER, editor for New Filmstrips.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager, OLIVE
R. TRACY, Circulation Manager, WILMA
WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representotives
WILLIAM LEWIN, 10 Broinerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago i4, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, Son
Jose State College, California
EDGAR DALE, Heod, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintend
Portlond, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Che
Audio-Visual Educotion Section, Los
geles City Schools, Los Angeles, Colifc
W. H,- DURR, Supervisor, Bureau of Teoc
Materials, Stote Board of Education, R
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Uni
sity of Pennsylvania, Philodelphio
EMILY S. JONES, Executive Secretary, Ed'
tionol Film Library Association, New
City
F. EDGAR LANE, Supervisor, Instruct!'
Materials Department, Board of Public
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Educa
Head of Audio-Visual Education, Uni
sity Extension, University of Colifornii
Los Angeles
SEERLEY REID, Chief, Visual Education Sen
U. S. Office of Education, Woshington
CHARLES F. SCHULLER, Director, Audio-Vi
Center, Michigan Stote College, East 1
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruc
Bureau, Associate Professor, Divisior
Extension, The University of Texas, Ai
DON WHITE, Executive Vice President,
tional Audio-Visual Association, Fair
Virginia.
EdScreen & AV Guide — January, 19
9
HOW DARK SHOULD AUDIO-VISUAL ROOMS
MSWER:
There is no choice that is always best. The
lloper amount of liffht depends on the type of projector,
lids of material and the activity of the student.
[[.ly a Venetian blind specially constructed for audio-visual
Drposes will control ambient light to suit all projectors, sub-
;ts and student activities. That is why the Levolor A. V.
nd is already in use in thousands of schools and universities.
Be sure to specify
Write for Levolor's invaluable
survey report "How Dark
Should Audio-Visual Rooms
Be?" No charge or obligation.
Write to Audio-Visual Dept.,
Levolor Lorentzen, Inc.,
720 Monroe St., Hoboken, N. J.
The Scientifically Developed Audio-Visual Blind
icreen & AV Guide — January, 1959
News atout people, organizations, events
Have you heard ?
Teachers learning "how-to-do-it" at Iowa Audio-Visual Fair.
Iowa Audiovisual Fair
For the first time in many years, the
Audio-Visual Education Association of
Iowa changed the entire pattern of its
program before tlie Iowa State Educa-
tion Association Convention in Des
Moines on Noseniber 7th. In the past,
the program had consisted of speakers
and demonstrations, but the 1957 meet-
ing was so large that the audience
could not view the demonstrations be-
ing given on the stage.
The planning committee this year
changed the program to include a
"how-to-do-it" talk and projected ma-
terials demonstration by Harvey Frye,
Supervisor, Graphic Arts Department,
.Audio-Visual Center, Indiana Univer-
sity, then arranged for a series of thirty
(30) demonstrations. The talk was
presented in a large meeting room
and folding doors were closed to two
large adjoining rooms where the dem-
onstrations were arranged on tables
with signs designating the type of
demonstration being presented. Im-
mediately following an introductory
talk by Harvey Frye, the doors to the
adjoining ".Audio-Visual Fair" were
opened and the demonstrations started.
Demonstrations in the "fair" included
such things as: making Polaroid lan-
tern slides, slide talks on magnetic
tape, making transparencies for the
overhead projector, lifting pictures
from the printed page, multi-color
transparencies, mounting of pictures,
picture transfer, geographic models,
how to make dioramas, using filmstrips
in World History, feltboard materials,
bulletin boards, photographic tech-
niques, arithmetic aids, and many
others.
The demonstrations in the "fair"
were given over a two hour period
during the afternoon program, allow-
ing everyone in attendance to view the
many different "how-to-do-it" demon-
strations. Over 1,000 teachers and
school administrators attended the pro-
gram and "fair" and went away with
new ideas regarding how they can im-
prove their audio-visual program.
It is the plan of the .AVE.\I to ex-
tend this program next year to include
a morning and afternoon program to
allow more teachers and administrators
to attend. The planning committee
also learned they could find more
teachers willing to participate than
they had space on tables for the "how-
to-do-it" demonstrations, so perhaps
next year the demonstrations might be
expanded to 50 or more with addi-
tional time allowed for questions and
answers.
The .WEAI would highly recom-
mend this type of a program for teach-
ers and school administrators during a
state teacher's convention. Large groups
can be accommodated at such an
".\udio-Visual Fair" and the demon-
strations can be varied to interest
teachers at different grade or subject
matter levels. .All the teachers can par-
ticipate in such a meeting by asking
specific questions on "how," "why,
etc., of other teachers who are teaching
tlie same subject or grade.
California AV Educators
to Hold Conference
The annual conference of the .Audio-
Visual Education Association of Cali-
fornia will be held in Beverly Hills
January 29 through 'il. The theme, to
be reflected through addresses, discus-
sions, demonstrations and exhibits, is
"Creativity in .Audio-Visual Instruc-
tion." .Among the featured speakers
will be Dr. Charles SchuUer, president
of DAVI; Dean Howard E. Wilson,
UCL.A School of Education: Dr. Ray-
mond E. Denno, Sutherland Produc-
tions; Maurice Mitchell, president.
Encyclopaedia Britannica Films.
Calendar of Coming Events
Jan. 22-2'1-NAVA Midwinter Confer
ence, Jung Hotel, New Orleans. La.
Jan. 22-24 - DAVI Eastern Regional
States .AV Conference, Trenton State
College, Trenton, N. J.
Jan. 29-31— .AV Education .Association
of California, annual convention.
Beverly Hills, Calif.
Feb. 14-19— .A.AS.A national convention
Atlantic City, N. J.
Feb. 26-28-Harwald Co. annual AV
Cracker Barrel, Evanston, 111.
Mar. 16-18 -Third Medical Motion
Picture Workshop, Calvin Company
Kansas City, Mo.
Mar. 22-25— California .Association ot
Secondary School .Administrators
Sacramento, Calif.
.\pr. 1-4— .American Film Festival, New
York City.
-Apr. 2-3- Illinois .Audio-Visual Asso
ciation, conference, Springfield, 111
.Apr. 13-16— D.AVI annual convention:
Seattle, Wash.
Apr. 17-18-NAVA Western Confer^
ence, Olympic Hotel, Seattle, Wash'
Apr. 29-30-Columbus Film Festival
7th annual. Fort Hayes Hotel, Co
lumbus, Ohio.
May 4-8 - SMPTE, 85th semi-annua
convention, Miami, Fla.
Sept. 29-Oct. 2-Industrial Film an
-AV Exhibition, New York City.
6
EdScreen & AV Guide — January, 195^{
January 10 Is Deadline
for DAVI Ballot!
All inciiibeis of DAV .
li^cd to vote for 1959 o.
ir-
, II they
lave not already done so. Bio<^raphies
if the candidates can be found in the
Oeceniber issue of Audio-Visual hi-
.tnirlion, but additional names may
)e written in if the voter so desires.
U'alter Bell, president-elect last year,
lutomatically becomes president under
he rules of the last revision of the
oMstitution. Other nominees for D.AVI
)tli(es are:
(president - elect) James D. Finn,
Clyde K. Afiller, Ernest I'ieniann;
(vice-president) William R. I'"ulton,
|. J. Md'herson, William G.
Ciiiaedinger;
(delegates-at-large — vote for three)
Lee E. Campion, Horace Hartsell,
George E. Ingham, Virginia Kelly,
IMiilip Lewis, Samuel Madden,
Wesley C. Meierhenry, Neville
Pearson, Constance Weinman.
The nominating conunittce was com-
posed ol Roy Barron. Robert de-
Kieller, Bill Gnaedinger, Elizalieth
lierman. Frances Hatfield, George
Ingham, Henry McC:arty, Clyde Miller,
i'auline Smith and Paul Witt. Ballots
hoidtl be mailed to the Department
)f Audio-Visual Instruction, National
luhuation .Association, 1201 I6th
Street. N.W., Washington 6, D. C.
Swedish Movie Archives
Oldest in the World
1 he Swedish Film .Society, Stock-
lolm, revealed recently that it pos-
it'sses tlie oldest film archives in the
A'orld. Its collections consist of 370,000
Jiflerent film stills and 600,000 extra
opies, rare film copies, and other hi.s-
orical material. The oldest film in
he collection is one taken at the
Stockholm exhibition in 1897.
These films, many of them classics,
ire shown every Saturday afternoon to
he public, sometimes accompanied by
ecturcs. .Members of the Society are
nainly film people, authors, critics and
echiiicians, but it is open to anyone
nterested. The Society also strives to
Jetlcr conditions in the modern
Swedish film.
One Town, Four
AV Workshops
O. L. Detweiler, Audio-Visual Edu-
ation Director for the Waukegan, 111.,
public sthools, has scheduled four AV
workshops for teachers in his system.
I he first, October 20, was a language
arts jjrogram for grades 4, 5, 6. It was
Jttended by 30 teachers and included
» film, "Let's Read Poetry," tips on
''La plume de ma
tante est ^^^
sur le table"
®
RECORDERS
SPE^D FOREIGN LANGUAGE STUDY
"—Their
language
is alive
immediately"
Teachers speak enthusiastically about the new
tape method of teaching foreign languages.
And, note a big difference in achievement —
in pronunciation and comprehension. Results
of this tape teaching system indicate a signifi-
cant "break through" in language training
and point to a growing acceptance.
Ekotape recorders are an accepted standard
in many of these modern language training
centers — because they're so dependable, so
easy to operate. Controls have been simpU-
fied, all are on top in full view. Handy knob
gives instant start/stop action. FideHty, of
course, is unexcelled. What's more, the price
is completely compatable with school budgets.
Accelerating your language training
programf Your Ekotape dealer
hoi full particuhn on fhis
new tape teaching method.
E LECT RO N IC S
VI/EBSTER
1
DIVISION
ELECTRIC
RACINE - WIS
Ih year
January, 1959
cquipmem use and selection of mate-
rial and a visit to the AV library. The
next, sdiediilcd for Nov. 4. stressed
science in grades 4, 5, 6; then, on No-
vember 25 there was another on lan-
guage arts for the first three grades
and finally, on January 6, science for
grades 1, 2, 3 will be discussed. Det-
weiler is also principal of the Green-
wood School.
Closed-Circuit TV Embraces
Whole Community
An experimental network of closed-
circuit television interconnects a hous-
ing project, a public school, a health
center and a social center in New
York's Chelsea district. Live programs
originate in the Lower West Side
Health Center, in the Hudson Guild
Neighborhood House, and in Public
School 33 — and are distributed to
more than 600 families in the John
Lovejoy Elliott apartments as well as
to the school's 39 classrooms and the
principal's office.
General Precision Laboratories, of
Pleasantville, N. Y,, have provided
ten TV cameras, a utility vidicon film
chain for piping motion pictures
throughout the circuit, and a TV pro-
jector giving the school auditorium a
10 foot wide picture. One classroom is
fitted with four GLP cameras which
can be operated from the control room
in the basement of the school. The
Settlement House has a similar four-
camera setup for the purpose of tele-
vising community events such as par-
ents meetings. The master antenna
IHIIE
Closed-circuit TV at work in New York City's Chelsea district
system and cables were furnished by
Jerrold Electronics Corporation of
Philadelphia.
The project, in its widely varied
phases, is being evaluated constantly
as a test of intercommunication on a
community-wide level, as well as of
experimental educational television.
People in the News
Dr. Robert W. Wagner, Director of
Motion Picture Production at Ohio
State University since 1946, has been
appointed head of the University of
^iAAi Aid /a^ ^amac^ed ^dmA.
FREE INTRODUCTORY OFFER
Send us one damaged filmstrip. We will re-
pair W with MAGIC MYLAR — absolutely
FREE OF CHARGE.
Take advantage of this free introductory offer, and al-
ways take advantage of MAGIC MYLAR. It can save
your damaged, torn, and used film and convert it into
usable and excellent footage. Ask for MAGIC MYLAR
at your nearest Audio- Visual dealer.
MAGIC MYLAR
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16mm — Single Pert $ 5.00 per roll
16mm — Double Pert 5.00 per roll
35mm 9.00 per roll
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16mm 6.00 per roll
35mm 11.00 per roll
F & B BUTT SPLICE AND FILM
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Makes Butt Splicing and Repairing
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Model B-I6 for 16mm film ___ $ 9.50
Model B-35 for 35mm film _.. 12.50
Model B-4 for '^" magnetic tape 6.50
Model BSB — Combination Block for
16mm, 35mm and 1/j" tape 24.50
WRITE FOR FREE ILLUSTRATED BROCHURE AVAILABLE AT ALL A-V DEALERS OR DIRECT
Southern California film department
He succeeds Dr. Robert O. Hall, wh(
will go to the Educational Radio ant
Television Center, Ann .Arbor, a
Program Associate.
Dr. Wagner won the Encydopaedi;
Britannica Films Fellowship in 1951
he was film writer and director fo
The Office of War Information fron
1942 until 1943, when he became mo
tion picture producer with the OfTio
of Coordination of Inter-.\merican Al
fairs.
•
Herb Jacknian is now the film li
brarian for the .American Dental Asso
ciation in Chicago.
*
Dr. Ernest Tiemann, director of th'
Visual Instruction Bureau and asso
ciate professor of education at Th'
University of Texas, was recently nom
inatcd to serve as president-elect o
the Department of Audio-Visual In
struction of the National Educatioi
Association and received a three-yea
appointment to represent DAVI a
advisor on the Association's Educa
tional Policies Commission.
•
William Harley will take the presi
dential office of the National Associa
tion of Educational Broadcasters oi
January 1. Program director fo
WHA-AM-FM-TV, he has served a
NAEB secretary and director for R<
gion III.
•
Dr. John E. Ivey, Jr., Executive Vic
President, New York University, ha
been named special educational cor
sultant to the Radio Corporation o
.America.
EdScreen & AV Guide — January, 195":
The reader's right
Send letters to EdSCREEN & AVGUIDE, 2000 Lincoln Pork Weit, Chicago 14
School Design for AV
". . . We are in the process of mak-
ing plans for a new school of 1000. I
am trying to sell the idea of making
each classroom suitable for A-V mate-
rials. Our present authorities think
one or two audio-visual rooms are
L'nough. Have you some book or mag-
azine references that would help me?
Would you be kind enough to write
a letter to me giving your recommen-
dations? Our school will be a one-story
rambler type and our architects are
planning skylight lighting in the class-
rooms plus usual windows."
Sister M. Bernardine
St. Margaret's Academy
1301 Linden Avenue
Minneapolis 3, Minn.
". . . in replying, I am responding
not only as Editor . . . but from my
more than twenty-five years experience
as responsible head of the audiovisual
program in the Rochester, New York,
public schools.
Let me tell you first that in a new
high school we are building in Roches-
ter, every one of the eighty-six class-
rooms is being equipped with darken-
ing facilities so that pictures of all
kinds may be projected. I am enclos-
ing a copy of the audiovisual commit-
tee report that justified this kind of
facility for this up-to-date school. The
most telling argument in favor of
equipping each room was economy.
We figured it this way. If we were to
have separate audiovisual rooms, we
ivould need at least four. With con-
struction, costs being what they are,
it would cost more than $160,000 to
build four classrooms. We figured that
we could equip all rooms for audio-
visual purposes for much less than
fifty thousand dollars and thus save a
considerable amount of money and at
the same time provide much better
facilities for instruction. Our Board
of Education and school administra-
tion saw the sense in taking that
course.
I have touched upon this subject of
equipping classrooms for audiovisual
purposes in several editorials in
Educational Screen magazine. If you
have back copies available, you may
wish to refer to the editorials in the
June 1958 issue, and in the April 1956,
February 1955, and November 1954
issues.
If you xoant your new school to be
a school in which projected pictures
can be used effectively in classroom
instruction, you must use every per-
suasive power you have to prevent
the architects from daylighting your
classrooms to the extent that audio-
visual learning cannot take place.
That ivould be an educational tragedy,
and already too many schools have
been built that are extremely limited
in their effectiveness because of the
failure of architects to understand
the way learning takes place." — Paul
C. Reed.
Viopticon Slides, Anyone?
The DAVI audiovisual archives col-
lection needs examples of the light-
weight, paperbound glass slides used
in the Victor "Viopticon," an impor-
tant link in the evolution of the pres-
ent 2x2. Any offers?
Wm. F. Kruse, Archivist,
Ingleside, 111.
"For the past year or so I have been
trying to get along without a subscrip-
tion to 'The Leading AV Magazine.'
I find it not so easy as I had antici-
pated. Whenever I revise my classified
list of articles pertaining to the use of
AV aids (twice a year), I must go to
the library. I have nothing against
libraries — but I prefer to sit at my
own desk and read my own magazines
and mark them up or cut them up, or,
at least, have them available on ray
own bookshelf.
"Then, when the September issue
came out with FREE PUBLICITY an-
nouncing my little manual Audio-
Visual Equipment Operation . . . the
least I can do to show my apprecia-
tion is to reinstate my subscription.
"But I need the magazine anyway.
I need the annual Blue Book issue.
Can you start my subscription with
the September issue?"
— Frank F. Gorow
616 Princeton Circle West
Fullerton, California
"R. A. Frye's excellent description of
our CREATIVITY film in the October
issue of Educational Screen stirred up
such an interest throughout the coun-
try that capacity bookings were made
through February."
— James E. Alford,
Acting Chief of Distribution
Motion Pitliire Service,
U. S. Department of .Agriculture
Washington, D. C.
This was in response to rec|uest for
a screening before the Chicago Film
Council. Arrangements have been
made to show a new print at the Coun-
cil's January 16th meeting.
there's
no other
recording tape like
Irish
FERRO-SHEEN'
exclusive
irish process for
producing the smoothest
possible tape surface
[irish FERRO-SHEEN' tape\
^ can't sand down your magnetic ^
heads or shed gummy
oxide powder into
your machine
Why risk the gradual deterioration of your
precious tape recorder when ultra-safe irisli
FERRO-SHEEN costs no more than ordinary tape?
i 1
ORRadio Industries, Inc. gj.j
Audio-Visual Department
Shamrock Circle, Opelika, Alabama
Kindly send me free of charge and without
any obligation the item(s) I have checked:
D Complete, detailed chart of playing times
for various types of tape in different reel
sizes at all standard tape speeds.
n "Tape It Off the Air"-the brochure that
explains the correct way of tape record-
ing radio and TV broadcasts.
Nam«
Potitlon ,
SchooL
Street Address.
City
.Jtna.
-SUtL.
EdScreen & AV Guide — January, 1959
efDistinauidked
Here's the motion just the way it was made and passed:
"That KYSAVC esinblish a citation to be awarded to the archi-
tects who achiex'e distiti'^uislied design in school planning for the
(f elective utilization of audiovisual materials;
"That companion citations he presented simultaneously to the
school superintendent or head that made this planning possible: ana
"That the NYSAVC designate a committee to consider schooh
r~^<L recently constructed that might be cited, and to make recomme.nda
^ /^ « tions."
Restart
Paul C Reed
Thai's a forward inoiion if we ever heard of one; and in taking
this action the New Yoik State Audiovisual C^ouncil may have
siaried something more significant tiian tliey kncjw. It will be a wa)
of bringing the l)est scluiol planning for audicjvisual use striking!)
to the attention o\ both architects and schcjol superintendents. Il
could result in far more serious attention being given to the audio
visual facilities that must be jjlanned into and built into our school
buildings if they are to serve their intended purposes.
We don't know just what these awards will locjk like, or how the)
will be |jresented. It is conceivable that the citations to architect;
wcjuld be made at their o\s\\ state meeting where it would counl
most with other ardiitects. The citations to school superintendent.'
Hkewise could be made at their meeting where the attention of al
coidd be directed concretely to the meaning of good planning foi
good instruction.
The more you think about it, the more you can see. You car
just see that Distinguished Design platpie on display in the lobby ol
the new school building. If you listen, you can hear the sujjerin
tendent and the principal proudly explaining to their visitors whai
it means to their instructional program. You can also imagine the
architect who has been cited for such distinction modestly calling
it to the attention of the school board that is his prospective
next client.
In our own imagination we can see this idea catching on in othei
states; and we don't think the NYSAVC would mind at all. The
idea might even be picked up and developed by one of the nationa
audiovisual organizations. A state citation woidd inevitably nomi
nate the architect and superintendent for national consideration
and the best plans from all parts of the coiuitry would be brough
together for citation and stinudation.
We'll try to keep in touch with the NYS.AVC Committee as i
moves forward "to consider schools recently constructed that migh
be cited." We'll try to keep you informed of what they do and hov
they do it. In any event, we promise we'll do our best to bring ti
you from New York and other states descriptions and pictures o
school buildings in which distinguished design for audiovisual ha
been achieved.
In the meantime, we should like to nominate for consideratioi
by the NYSAVC Committee the new Penfield High .School describe*
on pages 16-IS. Here school administrators, architects, and a)
interested citizen committee planned cooperatively for good us'
of audiovisual materials. Theirs is a functional plan that work:
and is working to bring about greater use of audiovisual material
and better instruction.
Once a teacher friend of mine, "Sarge" Smith, was serving on
committee concerned with planning audiovisual facilities for clas'
rooms. All of a sudden he lit up like a thousand watt TI2 projei
tion lamp and exclaimed, "I have it! What we've got to do is buil
classrooms in which learning is inescapable!" Distinguished desig
in school planning for the effective utilization of autliovisual mati
rials will help to achieve that kind of Utopian environment
where learning is inescapable.
10. EdScreen & AV Guide — January, 195!
'In equipment— as in building— today's investment has to pay off in
the future. That's one reason we picked Kodak Pageant Projectors"
"When we were planning our new school, we asked
two questions about every item that we had to pur-
chase: How long will it last? How much maintenance
will it need? This concern with value over the long
run led us, for instance, to select terrazzo for our
corridors. And the same thinking influenced our
choice of Kodak Pageant Projectors."
Learn, yourself, why Kodak Pageant Sound Pro-
jectors offer years of low-cost, trouble-free use.
TTie Kodak Pageant Sound Projector never needs
oiling, cannot suffer damage from improper lubri-
cation. Let any Kodak AV Dealer give you the
complete Pageant story. Or write today for Bulletin
V3-22 . . . yours for the asking without obligation.
Kodak Pageant Projector/ EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N.Y.
dScreen & AV Guide — January, 1959
II
AV in IRAK
fey Dr. Don G. Willian
Director, Syracuse University Audio-Visual Cent
EDUCATIONAL motion pictures were totally
unknown in Iran until just eight years ago.
Today, these specialized films penetrate almost
every corner of the country, and this fall Iran
will dedicate a $1,500,000 audiovisual center for
the continued production and utilization of edu-
cational films and other audiovisual aids.
What sensitized a country almost completely
unaware of audiovisual techniques to the tre-
mendous potential of educational films is the
story of eight years of cooperative effort on the
part of the U. S. Federal government, Syracuse
University's Film Unit and the government of
Iran.
This unique overseas venture in mass educa-
tion through motion pictures began in 1950,
when at the invitation of the State Department
our Audio-Visual Center set up its first overseas
film project. Under the conditions of that con-
tract, administered through our Research Insti-
tute, we agreed to produce informational films
in Iran, using villages as settings, villagers as
actors and colloquial language on the sound
track.
The whole project was based on the conviction
that films made in Iran's own back yard would
succeed in communicating with audiences better
than American-made films, which with all the
splendor of skyscraper settings and mechanized
farm locales, had done more to fascinate and
confuse than to inform unsophisticated Iranian
audiences.
As a first step four film crews were formed, two
from Syracuse University and two on subcontract
to the university from the University of Minne-
sota and the University of Southern California.
Each crew consisted of a team of six — script
writer, director, assistant director, cameraman,
assistant cameraman and technical adviser.
When the first crews left in the spring of 1951,
it marked the first time that an educational
institution had ever become an overseas producer
of educational-informational films under U. S.
government auspices. Later the university sent
film crews to Turkey and Greece for similar film
production work.
Once launched, the scope of the project rap-
idly expanded, and in three years over 100 16mm
motion pictures were finished. Most of the films
produced were specifically tailored for use in
the Point Four program, and were chiefly con-
cerned with agriculture, health, education and
sanitation.
Although a film might take only 25 minutes
to show, it frequently took six months to twelve
months to produce. While all the shooting was
done in Iran, mostly in villages on the outskirts
of Tehran, processing of films was done in the
States and editing and finish-up was done right
on the Syracuse University campus by an audio-
visual production staff of twelve. Production
manager was Eliot Cooley, assisted by production
supervisor Luella Snyder. The stateside staff was
also responsible for servicing contracts, and
shipping supplies and equipment.
In order to use the Iranian locale to the best
advantage in shooting, the film crews had to
be mobile. They jogged from village to village
in trucks equipped with two motion picture
cameras, portable lighting apparatus and an
electric generator.
Rough roads made traveling difficult, some-
times even hazardous. There were other ob-
stacles, too. Production was sometimes slowed
down when Iranians didn't understand what the
crew was doing or why they insisted that actors
repeat a scene several times for a shooting. This
reserve and even suspicion was not unwarranted,
since many of these villagers had had absolutely
no contact with a motion picture until suddenly
they foimd themselves acting on one!
Still another impediment to production was
the language handicap. Wherever the film crew
went, an interpreter had to go along to give
instructions and directions to Iranian actors.
As the number of film productions increased
and as Iranians saw more and more films, their
original reluctance not only vanished but was
replaced by a whole-hearted enthusiasm for the
project. Sometimes, though, this enthusiasm was
almost explosive. Once during the showing of
"How to Bathe a Baby" the entire audience
disappeared. All the mothers had rushed home to
give baby a bath just as they had seen it demon-
strated in the film.
Often an entire village would turn out when
a U. S. government mobile imit or a technical
assistance specialist arrived with films showing
how to care for cattle, control flies, improve
cotton production, store food and use irrigation
12
EdScreen & AV Guide — January, 19f
water.
The Iranian government soon recognized that
the motion picture was the best single commu-
nications device tor a country where illiteracy
is high and where often only one person in a
village can read. In just one year four million
Iranians viewed Syracuse University produced
films. By the lectme method a technical adviser
might have reached an audience of some 400.
The tremendous impact tliese films were hav-
ing throughout Iran, coupled with Point Four's
ultimate goal of training counterparts of U. S.
specialists, resulted in a review of the role of
our oveiseas film crew. Emanating from that
review was the conclusion that we must turn our
attention from producing films to teaching film
production. In 1953 we started the first overseas
apprentice training program in motion picture
production, which was supported by Point Four
and the Iranian government through its Ministry
of Fine Arts.
Response to the program was overwhelming.
We had agreed to train CO people in film pro-
duction, graphics and printing trades. We were
deluged by more than 300 applications. After
The mayor of a small Iranian village explains fo his people the
mission of the Syracuse University Film Crew.
Iran's new audiovisual center in Tehran.
dScreen & AV Guide — January, 1959
13
Syracuse Plan to ''Help Off
careful screening, 75 applicants were admitted.
The one year of training integrated basic
education in audiovisual techniques and theory
taught in the classroom with practical applica-
tion gained through on-the-job assignments with
the Syracuse University film crew. Those 60
Iranians who satisfactorily completed the pro-
gram are now in charge of producing technical
and educational films and film strips.
Success of this apprentice training sparked off
a second audiovisual program in Tehran in the
summer of 1954, when a Syracuse University
staff member taught a course in the production
and utilization of audiovisual materials at the
Fine Arts Ministry. To date, some 6,000 teachers
and supervisors have been reached either di-
rectly or indirectly through this and similar
courses.
Still another outgrowth of that first Iranian
training program was an intensive one year
audiovisual luilization program, given on the
Syracuse University campus during 1955-56. This
pioneer program, offered under the sponsorship
of the International Cooperation Administra-
tion, had 23 student participants from 14 coun-
tries in the Middle and Far East, Africa and
South America.
Iranians continued to build competence in the
areas of film production and audiovisual admin-
istration. By 1957, the time was at hand for a
shifting of operational responsibility from the
U. S. government to the government of Iran.
As the final stage of our overseas project, we
laimched that year a program of advisory assist-
ance to the Iranian government in developing
educational motion picture production and
printing arts.
We sent to Iran a staff of ten audiovisual
specialists to Serve as consultants on film produc-
tion, jjrinting trades, utilization and equipment
maintenance. This brought the nimiber of Syra-
cuse audiovisual staff members who had at some
time worked on the Iranian project up to thirty.
Our specialists served as advisers on the con-
struction of the idtra modern audiovisual center
in Tehran. The three-story grey marble build-
ing houses a multilith and letterpress |3rinting
establishment, a library, facilities for motion
pictine and film strip production and photo-
graphic work as well as offices for administrative
personnel, staff writers and directors. The cen-
ter's staff of forty, now the leaders of audiovisual
education in Iran, were all trained by our Over-
seas Film Crew.
When our overseas consultants retinn to the
U. S. next June they will be able to take pride
in the fact that in a land where less than a
decade ago there was no knowledge of audio-
visual materials, there stands today a beautiful,
fully eqin'pped audiovisual center to serve the
needs of the various ministries of the Iranian
government.
14
EdScreen & AV Guide — January, 195
Ap Themselves" Pays Off in Iran
(Far left) Iranian interpreter gives village
actors instructions as Syracuse University
Film Crew gets set for film shooting.
(Above left) An entire Iranian village
turns out when a U.S. government mobile
unit arrives for an educational film show-
ing.
(Above right) Life on an American farm
was a class project for one of the 23 for-
eign nationals who studied motion picture
production at Syracuse University.
(Right) Representatives of government
and business came to Syracuse University
from Iran and 1 3 other countries for a
one year audiovisual utilization program.
EdScreen & AV Guide — January, 1959
//
To Help Teachers Teach an
It
VISUAL FAOdUCT/Off
'*
n
—
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RECOAJ> Li
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COtinHltiCl AOO/aI D/STA/Al/r/O/f CtffTEA | | \Y^hUt>IO VISUAL
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"TPO help teachers teach and chil-
-l- dren learn." These words from
the sound track of the motion pic-
ture, Pictures Teach at Penfield,
produced by Eastman Kodak Com-
pany in collaboration with the
Penfield Central Schools, expresses
the thinking of the Board of Edu-
cation and the professional staff of
the Penfield schools as to the pm-
poses of their audiovisual program.
Penfield is one of several rapidly
growing Rochester suburbs, with
an expanding school population of
approximately three thousand stu-
dents. It contains three elementary
schools, a junior high school and a
new senior high .school.
Located as it is in suburban
Rochester, New York, in the heart-
land of the audiovisual communi-
cations industry, the community
naturally has considerable audio-
visual motivation.
Faced with having to provide a
new senior high school for occu-
pancy in the fall of 1958, Mr. Elmer
Peck, Supervising Principal of the
Penfield Central Schools, recom-
mended to his Board of Education
in 1955 that it set up some seven-
teen sub-committees to a.ssist in
planning the new high school. In
this way Mr. Peck believed that
the talents and experience of the
whole community could be utilized
and at the same time community
understanding and support for this
large financial undertaking would
be developed.
The specific recommendations of
the sub-committees to the Board of
Education were resolved by a
steering committee working closely
with the administration and the
Board of Education. With this
wealth of information and special
talent, the architectural firm of
C. Storrs Barrows &: Associates of
Rochester conceived the design for
the Penfield Senior High School,
which incorporates the most mod-
ern concepts of present day sec-
ondary education and yet is utili-
tarian to the ultimate.
With this background as preface,
it shoidd be observed that the au-
diovisual instructional materials
area in the new school is designed
to serve not only its own needs, but
those of all the schools of the
district.
As is shown in the architectural
drawing accompanying this article,
the audiovisual area comprises
eight rooms, having these func-
16
EdScreen & AV Guide — January, 1959
.hildren Learn!
hy James M. Meagher
Coordinator, Audio-Visual Instructional
Materials, Penlield Central Schools,
Penfield, New York
^
^Utl/0 COtiTkOL
7 I —
t
STUDIO
l\
O
PRiVIEW i SCHSEHinc
D D D D
D D D D
P D □ D
D D D n
bio VISUAL DEPARTIAEIi T
fiti!) HICH SCHOOL Ftii Fl nt>. tldV YOKK
'.OVS, PAkKS, /AOA/ff, HALL 4 AAfHItAff
UTtCTS f.DCHtST[H,NllY YOUK.
tions.
The audiovisual office is the ad-
ministrative center for audiovisual
instructional materials for the
school district. It is here that
routine detail is handled; film
bookings for example. Here also,
professional literature, catalogs of
materials, new recordings and so
on are displayed. And it is in this
office that teachers confer with the
audiovisual coordinator in relation
to all matters concerning procure-
ment and use.
Leading from the office are the
following rooms: a preview and
screening room, an audio control
room, an audio studio, a recordings
storage room, and two rooms serv-
ing to house a filmstrip library and
for the production of materials.
Between the library and the audio-
visual area is a conference room,
which is used also for individual
listening to both tape and disc
recordings.
The preview and screening room
is designed to accommodate small
groups for preview and workshop
purjxjses. Straight down Kleigl
lighting strips fall upon folding
lecture chairs, enabling note-taking
during the projection of pictures.
Remote control of apparatus is
provided through floor conduits
from the front to the back of the
room; speaker lines run from the
front to the back of the room in
comparable floor conduits.
You will note on the drawing
that separating the screening and
preview room from the audio
studio is a large modern folding
door. The idea here is to adapt
this entire area to a production set
either for television or motion pic-
ture production. The audio con-
trol, located adjacent to these
rooms, houses the public address
console and is designed with a
large monitoring window so that
production in the studio areas can
be directed.
The recordings library room
needs no particular discussion.
Records are stored in vertical shelv-
ing and arranged on the shelves
by Dewey number. Recordings are
circulated in the same manner as
books from the library.
Providing space for the storage,
distribution and production of ma-
terials was an important considera-
tion in planning the audiovisual
offices. Two rooms illustrated in
the accompanying drawing and
photographs provide for this. In
this area filmstrips are stored on
shelving designed to hold several
thousand titles. The filmstrips are
arranged on the shelves by Dewey
number and may be quickly identi-
fied by teachers and students and
previewed at preview stations pro-
vided in the counter. Drawers and
cupboards serve for the storage of
spare lamps and other appropriate
materials.
Production of materials is pro-
vided for in these rooms with cam-
eras and other production facili-
ties. However, it is important to
observe here that darkroom facili-
ties are incorporated in the science
area, as it was thought that photog-
raphy was a proper function of
science teaching. The darkroom is
available to all teachers for the
production of materials.
In planning for the most effec-
tive utilization of materials, each
classroom and laboratory was
equipped with its own wall
screen, and all classrooms were
equipped with audiovisual Vene-
tian blinds. By using blinds, provi-
sion was made not only for darken-
ing but also for light control.
During the construction of the
new high school, problems devel-
oped which were not foreseen in
the planning stages. For example,
in many modern schools wall and
ceiling construction is such that
adequate support ordinarily is not
provided for wall and ceiling type
screens. Fortunately, this situation
was observed in time, so that spe-
EdScreen & AV Guide — January, 1959
17
(iai supports could be installed in
tiie (ciling; to give the necessary
strength. Here too, is an interest-
ing installation feature. Screens
were mounted eighteen inches
from the end wall at the front of
the classroom, enabling the teacher
using overhead projection to pull
the screen down at an angle to a
small hook fixed in the chalk trav,
thus correcting keystoning.
Another construction problem
was corridor lighting shining into
the classrooms through door and
transom windows. Correction of
this condition is under study.
In conclusion, these factors are of
paramount importance for consid-
eration in planning new schools
for effective audiovisual utilization.
1. Room Darkening, regardless
of what kind, blinds, drapes, or
what-have-yoii, should be studied
in detail in order that windows are
of such a kind and construction
that they adapt with a minimum of
re-engineering to the installation of
blinds. Ceilings should be of such
a construction that they will pro-
vide support for draperies.
2. Corridor Lightmg. Manv
schools are being constructed witli
large glass areas in doors and tran-
soms and in windows over lockers.
This practice should be watched
for and discoinaged.
3. Wall and Ceilijig Screens.
Modern school construction is of
such a kind that adequate support
for them needs to be incorporated
in the planning stages of a build-
ing program.
As all audiovisual people know,
there are countless other considera-
tions in providing for effective
utilization in oiu' schools. The ones
mentioned here developed through
the concern of the people of Pen-
field in their efforts to provide an
audiovisual center that woidd
"help teachers teach and children
learn."
(Above) Teachers and students may pre-
view and study filmstrips in the Distri-
bution Center.
(Center) Display rack in Audio Visual
Office brings new recordings to attention
of teachers.
(Left) Record players are located in the
conference room serving both the library
and the audio visual department.
"T ALREADY know more about
L audiovisual aids than I use,"
comments a teacher. Most teachers
do know more about audiovisual
resources and procedures than thev
utilize in their daily work. Is this
the usual gap between theory and
practice, or are there other improv-
able conditions that intervene?
Four major obstacles and sugges-
tions for their elimination are
^iven.
Obstacle No. I: Teacher Attitudes.
A. A teacher's philosophy or
oncept of method may result in a
brand of teaching which does not
:all for audiovisual procedures. A
uperficial concept of how students
learn may preclude the utilization
li sensory experiences. Audiovisual
procedures may be tacked on or
used to satisfy an instructional
heck list instead of being an in-
tegral part of a modern teaching
method. The problem for the
teacher is not "Why don't I use
more audiovisual procedures?" but
'Why don't I want or need to use
ludiovisual procedures?"
B. A negative attitude toward
long-range planning results in op-
portunistic teaching which makes
it impossible for the teacher to
plan and develop a semester audio-
visual schedule.
C. A reluctance to evaluate the
effectiveness of audiovisual pro-
cedures may result in the repetition
Df ineffective lessons or the drop-
ping of sound but unproven pro-
edures.
D. A failure to understand the
importance of timing in utilizing
audiovisual resources may negate
their effectiveness. An effective re-
source is a sharp, specific, and
timely instrument which depends
on the teachable moment. Effective-
ness may depend as much on the
psychological impact as on the
logical and sequential presentation.
Judgment and insight plus sacri-
fice in effort and planning are nec-
ssary to achieve perfect timing.
Often the teacher himself is the
only person who realizes this and
he may find himself at loggerheads
with co-workers, clerks, custodians,
administrators, and audiovisual
service personnel.
E. A feeling tiiat audiovisual re-
sources are all right for another
grade level or subject, but not for
me, is responsible for the omission
of these procedures in certain
grades or subject areas.
v. .An imwillingness to engage
in cooperative planning and devel-
opment of audiovisual resources
with other teachers on the same
grade level or in the same subject
Facing
OBST^LES
in the use of audiovisuals
by Edwin J. Swineford
Santa Barbara College, Goleta, California
area prevent.s their systematic ac-
quisition and development.
G. A tendency of teachers to
hold back or short-cut the sensory
experiences of students interferes
with the effectiveness of audio-
visual procedures. Even after a
teacher has planned and secured
them there is a tendency for him
to cut back on their utilization,
justifying this appalling act of hari-
kari on the grounds that "there
wasn't enough time," or "the class
got restless."
H. A failure to refine and
sharpen audiovisual tools may
blunt their effectiveness. Smart
framing, clever captions, copious
color, neat lettering, challenging
previews, clever packaging, and
sparkling dialogues will vitalize an
otherwise drab or out-of-date re-
source, and insure its more effective
utilization. Consumers expect this
in our TV age. Yes, this is teaching.
I. A tendency to use one audio-
visual resource (a slide film) by
itself instead of combining several
(a slide film and a magnetic re-
cording) limits the effectiveness.
J. An "upside down" approach
to audiovisual instruction reduces
the effectiveness of many teachers.
Instead of starting with the objec-
tives and developing the audiovis-
ual resources needed, the followers
of the "upside down" approach
start with their own narrow supply
of resources and, in true Procrus-
tean form, bend the course around
them.
Obstacle No. II: The Quality and
Variety of Experiences Pro-
vided in the Teacher's Audio-
visual Course.
The quality and variety of expe-
riences in audiovisual resources
experienced by the teacher in pro-
fessional courses are another factor
which affects the utilization of au-
diovisual procedures in teaching.
Whether achieved as a separate
course or integrated with other
teaching procedures, the teacher
needs to have a personal and direct
first-hand experience in manipulat-
ing and operating the equipment.
Obstacle No. Ill: Administrative
Provisions for Audiovisual
Resources.
The utilization of audiovisual re-
sources may be bottle-necked be-
cause of slag in the administrative
channels. Increases in demand be-
cause of staff expansions or a va-
riety of resources has placed a heavy
burden on the administrative or-
ganization. Previewing of materials
by teachers is in many places only
an ideal. A notice that it is too
early to book certain materials may
be followed in a few days with the
comment "previously booked." Lit-
tle or no provision for housing or
storing materials is a constant
irritation, particularly when a
teacher must use several rooms.
Coordination is needed to prevent
teachers from ordering the same
materials at the same time.
Obstacle No. IV: Emotional Reac-
tions of Teachers to Audio-
visual Equipment.
Many teachers have developed an
emotional reaction to audiovisual
equipment as a result of traumatic
experiences suffered while using the
equipment before large and unruly
classes. Teachers are told that au-
diovisual is not as complicated as a
sewing machine. However, they do
not sew on a different machine
each time, nor do they do it while
attempting a dozen other things at
the same time. With some excep-
tions, few teachers have the oppor-
tunity to become familiar with the
equipment before they actually use
it. It is a monster which may turn
on them at any minute, usually
when it hurts most.
Four major obstacles faced by
teachers in utilizing audiovisual
resources have been presented. All
may be overcome and eliminated
through the combined efforts of
classroom teachers, college instruc-
tors, and school administrators.
EdScreen & AV Guide — January, 1959
19
Dr. Roman Vishniac, noted photomicroscopist (right), with Robert M. Young of
HORIZONS OF SCIENCE, during production of HORIZONS OF SCIENCE film on the
life and behavior of microscopic one-celled animals, for release in 1959.
SOME eighteen months ago a
group of professional motion
picture people with very successful
backgrounds in making public af-
fairs films got together to plan a
new series of films for schools.
This unusual program, "Horizons
of Science," is going into national
distribution this month (January,
1959), and will be available to
schools throughout the country as
quickly as arrangements can be
worked out.
"Horizons of Science" is a con-
siderable departure in concept and
content from any previous film
series. As distinct from curricuhini
films, "Horizons of Science" aims
at more general objectives — to in-
crease the understanding and
awareness of science and scientists
in the world today and to stimu-
late interest and intellectual curi-
osity about science — both among
those students who may be the
scientists and technicians of the
future; and those who will be to-
morrow's businessmen, artists,
housewives, industrial employees,
Congressmen and voters.
The "Horizons of Science" films
can hardly avoid — nor do they
wish to avoid— doing some good
teaching. But they are not teach-
ing films as such. They arc reports
from the world of science, and the
men and women of science — direct
to the students in the schools.
The subject of each film is one
significant activity, project or re-
search program that is going on in
science. We learn about it, in the
first person, from the scientist or
scientists directly responsible for
it. Ten such reports a year at
roughly four-week intervals, will
be forthcoming in this and future
years.
As a new departure, the pro-
gram has sought new means of dis-
tribution through the assistance of
business, industry and foundations
who are purchasing the program
for presentation free of cost to
school systems.
In the early stages of this series,
its Executive Producer, Alfred
Butterfield, came to us at Educa-
tional Testing Service to ask our
advice on evaluation procedures.
Here at ETS we have long been
interested in films, television and
other audiovisual media, not only
because of the opportunities they
offer for better education in gen-
eral, but also because of their
many unexplored applications in
testing, guidance and other areas
with which we are primarly con-
cerned.
VVe felt that the "Horizons of
Science" group had an extremely
stimulating and important idea,
and were fully competent to bring
it to life. VVe also saw an oppor-
iiuiity to learn more about films
ourselves and were glad to offer
what assistance we could.
The first step was to help set uj)
"Horizons of Science" on a non-
profit basis, and to serve as ad-
ministrators of an initial grant
made by the National Science
Foundation. ETS is also collab-
orating in preparation of the
Teacher's Guides and other study
materials to accomjjany the films,
and has worked with the distin-
guished Board of .\dvisers of
"Horizons of Science" which in-
cludes the following:
Lincoln Ba me tt— author of "The*
Universe and Dr. Einstein," "The|
World We Live In," etc.
Robert H. Carleton — executive
Secretary, National Science Teach-
ers Association
Donald F. f/ornig— Chairman,
Departinent of Cliemistry, Prince-
ton University
Neal E. Miller— ]-dmes Rowland
Angell Professor of Psychology,
Yale Universty
Kenneth E. Vorde'n berg— Super-
visor of High School Science, Cin-
cinnati, Ohio
S. S. iriV/fi-Professor of Mathe-
matics, Princeton University
Jerrold R. Zacharias — Professor
of Physics, Massachusetts Institute
of Technology; Chairman, Physical
Science Study Committee
Perhaps most important, a con-
tinuing program for the evaluation
of the films has been set up. Three
of the issues planned for 1959 have
been previewed in semi-final form
by student audiences, totalling
about 3,000, in ten different schools
in Cincinnati, Milwaukee, New
York City, Princeton, New Jersey,
Nyack, New York, and Weston,
Connecticut. So far as we know,
no comparable film program has
had the benefit of such pre-release
evaluation procedures.
The three issues which have
been previewed are as follows:
"The Worlds of Dr. Vishniac," a
study of life and behavior of mi-
croscopic one-celled animals
through the eyes of Roman Vish-
niac, the great photomicroscopist.
"Visual Perception," a vivid dem-
onstration of the assumptions we
make when we "see" the world
around us. "Exploring the Edge of
20
EdScreen & AV Guide — January, 1959
pace," a report on the develop-
lent of the plastic balloon sys-
ems which have carried man to
he threshold of space.
Following the showings of these
I ins, students have been asked to
II out detailed test-questionnaires
esigned to reveal a) their general
eactions to the film as a whole,
i) their grasp of the ideas in the
Im, and c) the parts of the film
hey liked best — and least.
The percentage of students in
he various groups who "recom-
letid that this movie be shown to
indents in other schools like
ours" varied from 92 to 100 per-
ent with an average value of 98
lercent. More than half the stu-
knts strongly recommended such
liowings.
.\bout 90 percent of the students
aid they would like to see the
ame movie again in science class
0 that they could discuss it. We
egard this as particularly signifi-
am because it very completely
upports our opinion that the best
ise of the program is a first show-
ng for general appreciation to the
ntire student body of a school,
ollowed by second and third
(reenings, sooner or later during
he school year, for full discussions
)f the ideas and information in
he films.
.\s a severe test of the students"
ittitudes toward the film they had
een, they wgre asked: "Would you
ibject if you were required to see
similar movie next month out-
ide of school time?" Less than
10 |)ercent said they would object
md less than 5 percent said they
vould strongly object.
The older and more academic-
illy advanced students scored
ligher on the "content" questions,
il (ourse, than their juniors, but
n general all the young people
luestioned seemed to retain a large
iniount of knowledge. This has
)ec'n true despite a conscious re-
usal to proscribe or censor difficult
oiuepts or difficult vocabulary
hen either seems called for in
he films.
In general, the sequences in the
ilnis that we have liked least our-
ielves have been liked least by the
est audiences — and vice versa. In-
erestingly enough, this seems to
lavc little to do with the intellec-
ual difficulty or, conversely, the
entertaiimient" factors in a given
>cq uence.
In some schools, in order to gain
1 sense of the dynamics involved
in moving ideas from the screen
to ihe student's mind, detailed
New films present
Horizons
of
Sff
cience
by Henry Chauncey
President, Educational Testing .Service
classroom' discussions of the film
topics were led by the teachers and
were recorded on tape. These dis-
cussions have afforded valuable
and at times startling insights. In
one of the films it was anticipated
that young students would have
some difficulty in understanding
the scientist because of his heavy
Euro]jean accent, and it was as-
sumed that in the final edition of
the film some provision would
have to be made for this tlifficulty.
Classroom discussions revealed,
however, that for the students the
accent became "easier to under-
stand after you listen awhile," and
that to them it was "important to
hear the scientist's own words."
Though some of us had doubts
about the extensive use of this nar-
ration, feeling that young audi-
ences might squirm, whisper, or
even laugh, we have yet to find
any indication of anything other
than serious attention. One "Hori-
zons of Science" staff member has
been led to the (untested) conclu-
sion that "children are smarter
than people!"
EdScreen & AV Guide — January, 1959
21
AT a lime when schools are ex-
panding their audiovisual pro-
grams, it is well to take a long,
hard look at maintenance practices
for costly equipment. The next five
years will see tremendous growth
ol investment in equipment de-
signed to bring sight and sound
into the classroom; the annual out-
put of motion pictures and other
audiovisual presentations for school
use will undoubtedly keep pace.
Part of this predicted growth is
due to the enactment by the Fed-
eral Government of Public Law
85-864, "The National Defense
Education Act of 1958," which spe-
cifically provides funds for the
purchase of audiovisual equipment
and improvement of such facilities
in .schools.
Why? .Someone, somewhere along
the line has failed his responsibil-
ity—to the teacher, students and
community. The magic moment is
gone, never to be recaptured. To
say that "all machines break down
at the least expected time" is not
enough. It is cjuite impossible to
explain that the projector lamp
has burned out; that all projector
lamps burn out sooner or later,
and "we were only trying to save
money by using this one past its
normal life."
The school that has invested
hard-to-come-by taxpayer dollars
in audiovisual equipment owes it
to itself— and to its students and
supporters — to inaugurate a pro-
gram of preventive maintenance.
To fail to do so is to court disaster.
ilirectly responsible for equipme
can double check their own mat
tenance programs:
1. Buy equipment that is capaV
of giving toj) performance. It
invariably more economical
specify heavy-duty gear where cc
stant use is likely to cause wt
to moving parts. Quite often t
lowest priced, or "special modi
proves to be the costliest piece
equipment in the long run.
2. Install equipment propei
Where the equipment is in da
use, there is little excuse for
posed electrical connections. 0
school system found that its p
jector maintenance bill could
cut in half by providing for "u
tized" dollies built in the sch'
shop. When each projector
This article is reprinted
through the courtesy of
THE APERTURE, pub-
licacion of The Calvin
Company, Kansas City,
Missouri. The Author,
Edgar Parsons, is presi-
dent of Sight & Sound
Inc., Washington, D. C.
film consultant service.
AUTHORS NOTE: No
attempt has been made
here to describe in detail
the various types of audi-
ovisual equipment used
in schools, and it is
intended to imply <
any particular ty|ie
quires more than o
nary care. All manu
turers imply or statt^
their guarantees thati
equipment will perfi
according to specL
tions WHEN HANDD
AND OPERATED
CORDING TO DIW
TIONS. No more cat
expected of any pieo
mechanical or electri
equipment.
One of the costliest — and most
embarrassing — phases of any
school audiovisual program is the
failure of equipment to behave as
the manufacturer intended. This
aspect accounts for countless "em-
barrassing moments" when classes
are assembled and keyed up to see
a motion picture or sound slide
film which illustrates a point in
a course of study. Suddenly, for no
apparent reason, the room goes
dark, the screen image vanishes,
and a buzz of conversation sounds
throughout the room.
When teachers are plagued by
equipment failure, they lose their
enthusiasm for use of valuable
classroom tools. And when audio-
visual programs lag through lack
of enthusiasm on the part of teach-
ers, a chain reaction sets in that is
damaging to the entire concept of
up-to-date instruction through use
of the graphic illustration.
The following checklist is for
everyone concerned with effective
utilization of audiovisual facilities,
and provides a "road map" through
which school officials and those
rolled from classroom to classro
the entire "package" was comp
on a specially designed rolling <
.\11 connections between exten
speaker and projector remainec
place, and the operator had onl
insert a heavy-duty electrical ]
into the room outlet, uncoil
speaker cord and start the
chine. Indeed, the picture c('
even be threaded ahead of V
Such portable projector stands>
now on the market but m
schools still require students'
lug the projector, speaker and
• •
by Edgar Parsons
22
EdScreen & AV Guide — January, 1
jm place to place, assembling
e units at the point of use.
here films are shown in a per-
anent projection room, projec-
rs should be permanently
ounted in a separate booth.
3. Buy ecjuipment for a specific
irpose and limit its use to that
irpose. One of the major causes
equipment failure is the use of
[uipment in a manner not in-
nded by the manufacturer. As an
Ijunct to this suggestion, buy
tough of the right kind of equip-
ent to carry out the assignment.
any school systems find it ex-
xlient to install automatic film
spection equipment, for exam-
e, where central storage and dis-
ibution of prints is regular pro-
dure. Thus each print is carefully
eaned and inspected before being
rculated to the next booking.
4. Place a competent individual
charge of maintaining and op-
ating all equipment. Obviously,
. a large school system it is highly
rpractical to send an adult op-
ator along with each movie; but
udent operators should be in-
nsely trained to become highly
illed. Conduct a thorough course
' instruction for student operators,
iduding plenty of practice in such
mple techniques as changing pro-
ctor lamps.
5. Put maintenance on a sched-
le: keep records of operating time
ir each piece of equipment, to-
■ther with notations when it is
rviced or repaired. Know the
robable life of expendable parts
id replace them before they fail.
6. Where in - school technical
(aintenance is impractical, con-
act with an outside audiovisual
rvice organization for regular
■rvice. .Submit each piece of equip-
lent to periodic checkups by a
chnically qualified shop, even
here day-to-day maintenance is
andled internally.
7. Equip the school with ade-
uate maintenance tools and test-
ig devices, and give school em-
loyees the time and facilities to
o the job properly.
8. Maintain a stock of expend-
ble replacement parts on per-
etual inventory.
9. Engage a qualified consultant
to rcvic\v ihc operation of the
audiovisual department from time
to time. His recommendations for
improvement may carry more
weight than those of salaried per-
sonnel!
10. Insist on high standards of
performance in all phases of audio-
visual instruction. Nothing is so
damaging to the audiovisual pro-
gram as sub-standard performance.
Where a central unit makes its own
audiovisual tools, ranging from
flannel boards to complete motion
picture films, be sure the product
is better than comparable mate-
rials purchased ready made. The
field of motion picture production
is a separate subject, but a word of
caution is in order here. Many
schools do make movies, either with
student aid or handled entirely by
the instructional staff. Poor quality
in picture or sound, inexpert edit-
ing and other common faults are
doubly apparent in the "home-
made" motion picture. Seek the
counsel of professional film-makers
in one or several phases of produc-
tion, just to be certain the result
is thoroughly professional. Such ad-
vice can frequently be had from
"friends of the school" for little or
no fee: whatever the cost, it is a
wise investment.
11. Put the audiovisual program
on a business basis and be able to
justify each item of cost. Alert cit-
izens are taking a dim view these
days of wasteful practices, and the
audiovisual |)rogTam is frequently
the target of economy-minded
budget slashers. For the audio-
visual director, a course in account-
ing may be the salvation of his
])rogram: in any event, he must
know where the money is going,
and for what purpose. Where it
can be shown that "do-it-yourself"
practices are saving substantial
sums of money for the school sys-
tem, there is little doubt of the
continuance of the progfram.
12. Subscribe to magazines and
information services that keep
school personnel informed about
new methods and equipment. In
addition to the usual technical
journals dealing with audiovisual
practices, such periodicals as Pop-
ular Mechanics. Popular Science
and Mechanix Illustrated frequent-
ly contain ideas for the do-it-your-
self addict.
13. Recognize the fact that all
machines are subject to breakdown
at times. Be patient with delays
due to breakdowns, but learn why
failure occurs, and take corrective
steps against recurrence.
14. Keep the shop and working
areas meticulously clean. Dirt is
probably the most formidable
enemy of precision machines and
film. Insist on neatness in all em-
ployees. Be sure they wear gloves
when handling film (other than
routine threading for projection.)
15. Have adequate storage facil-
ities for tools, equipment and acces-
sories, and see that everything is in
its proper place when not actually
in use. Study the procedures for
handling prints and equipment and
see that efficient use is made of
space, and that inspection and
handling tools are where they are
most easily reached. One school
makes a practice of keeping repair
tools on another floor, away from
the audiovisual department. Re-
sult? the tools are almost never
returned to their "proper" place,
and since there is no real place
for them in the department they
lie scattered aroimd on desks and
tables most of the time. Conven-
ience is often the key to efficiency
of operation; audiovisual people
could well take a tip from the as-
sembly line operations of industry,
where each lost motion means
added production cost.
While these suggestions are in-
tended primarily for the central
audiovisual department in a good-
sized school, they apply nonethe-
less to the single school which may
own only a projector, a tape re-
corder and assorted flannel boards.
Bear in mind that one projector
lamp can burn out as quickly as
forty; if a replacement is not on
hand immediately — and someone
who knows how to replace it — fail-
ure results. Yet too often equip-
ment in schools is neglected.
Proper maintenance is not only
the keystone of instructional effi-
ciency; it may well be the answer
to continued success and expansion
of the audiovisual program.
IQUIPMENT FAILURE!
Jl^dScreen & AV Guide — January, 1959
23
San Jose Builds a
MICROPHONE HOIST
fey Richard B. Lewis, Head, Division of Audio-Visual Services, and Ray A. Litke, Coordinator. Audio-Visual
Technical Services, San Jose State College, California
A HANGING microphone is a
desirable feature for many
school or college auditoriums,
theatres, and concert halls. How-
ever, mechanisms for raising and
lowering a hanging "mike" are not
generally available at a reasonable
cost. At San Jose .State College,
with a new Concert Hall fully
equipped with top quality record-
ing facilities, a hoist seemed essen-
tial, especially since the open plat-
form stage and high ceiling with
no proscenium complicated any
hanging microphone installation.
In the attic the microphone hoist is a
simple, trouble-free unit. The B&H
projector motor can be set for either
16 or 24 frame operation; the slower
speed draws less attention to microphone
movement in the auditorium.
The dust tight control box contains wiring blocks, transformers, relays, and duplicate
control switches for testing and adjustment. Mercury switches and a geared radio
dial make a reliable limit switch for both up and down operation.
.\nd we wanted to avoid the us
large boom stands that clutte
performance area.
Less than fifty dollars gave
college a microphone hoist
has operated for four years witf
a service call. The Audio-Vi
Service Center staff constructed
installed the unit. First, a wor)
model was made of a spool ar
1.5 volt reversible motor to di
mine basic design. From then
a search for parts and some
lively easy construction broi
the project to completion in a
days.
The microphone, a low iiii
ance onnii-directional dynami
very high cpiality, hangs fron
own cable directly over the
ductor's jjodium position, anc
any height selected to meet
formance requirements. The <
passes through a small hole in
ceiling, just above the hole,
cable runs over a pulley mad
an edge-grooved disc of wood
Masonite sides to provide
this pulley is mounted on a
bolt through a wood bracket;
bearing jjoint is lubricated
]>araffin.
From the pulley, the cable p
upward to a double drum
structed of three discs of plyi
with a core of wood slats sa
smooth; the core is about one
in diameter providing a satisfa
radius for the cable wind,
cable to the microphone is or
section of the double drum, a
passed through a hole to the
section of the drum when
amount of cable equal to the n
phone drop distance is woun
the core. The end of the cabll
minates in a standard microp
plug and jack. As the niicrof
is raised, its cable section wiU'
its portion of the drum, whil
cable on the otiier section o
drum is unwoimd into a ply
box below the mechanism;
lowering the microphone thi
verse occurs — the microphor
ble is imwoinid from the <
24
EdScreen & AV Guide — January,
he microphone is now in position to balance piano and orchestra. The recording engineer in the booth (left rear window) controls
s position between selections. Photos by Orville Coldner.
1(1 the rable in the box winds
mo the drum.
F wo suggestions here for any-
huilding such a unit: first, the
^cs of the drum are much
1 than necessary, and, second,
le drum shown could be made of
.inch h'ghter material. These modi-
rations would reduce the inertia
1 the drum and lighten the load
n the motor.
The motor is a war-surplus Bell
nd Howell projector mechanism,
ripped of all parts except the mo-
3r and gearing. Any reversing mo-
)r of adequate power could be
sed. A gear was silver soldered on
sprocket wheel shaft, and another
ear in appropriate ratio was
lountcd on the shaft attached to
:ie drum. Chain appropriate for
he sprockets drives the drum.
In the control room of the Con-
ert Hall a wall panel contains a
onlocking spdt switch, a spst
witch, and a jack. The spdt
witch controls a 24-volt relay
'hich starts the motor for either
•p or down movement of the mi-
jrophone. The jack permits plug-
, ,ing in a remote switch on an
extension cord for use at the con-
sole 6 feet away. The spst switch
provides off-on control for a relay
provided to activate a power sup-
ply in the attic for certain types of
microphones when required. All
power switching, therefore, is done
by relays in the control box in the
attic over the stage; low-voltage
wire, multiple conductor and rub-
ber-covered, conducts control cur-
rent to the relays from the control
room; no conduit lor this circuit
was required. If, however, conduit
had been available, a 120-volt
switching circuit would have elim-
inated the relay system and simpli-
fied installation.
The relays — also surplus — have
120 volt contacts and coils operate
on 21 volts A.C. These are wired
appropriately to energize the re-
\'ersing and off-on switch of the
projector motor. The imit is fused.
On the top of the electrical com-
ponent box control switches are
du]jlicated to facilitate servicing
and adjusting the unit.
Especially important is the limit-
switch system. A surplus geared ra-
dio dial unit was attached to the
shaft of the drum; to it, two mer-
cury switches, such as are used in
furnace controls, were mounted in
fuse clips on a piece of brass strap.
,\s the gear is turned by the drum,
the switches are tilted. One is in
the forward circuit, one in the re-
verse. When the motor runs for-
ward — microphone down — the
forward circuit is broken when the
microphone reaches its lowest level;
the reverse circuit mercury switch
is in the "on" position where it
remains until the microphone is
raised to its top limit, when this
switch breaks the "up" circuit
Incidentally, gear drag in the
mechanism is sufficient to eliminate
need for a brake system, and since
a motor line filter is used there is
no pick-up of noise from the motor,
relays, or switches.
So, in our Concert Hall the mi-
crophone can be set at any eleva-
tion appropriate for each ninnber
in a program: the console operator
just touches the switch. Further,
alter performances, the microphone
is withdrawn into the attic, out of
sight, and in a relatively clean
storage place, a round tube.
fcdScreen & AV Guide — January, 1959
25
u
Th
<
The Mad Hatter warns Dr. Linguistics (Dr. Frank Baxter' of the conspiracy.
ON MONDAY, January 26, at
7:30 PM ( EST), television
viewers will see an ingenious plot
to murder the alphabet — and in-
deed all language. "The Alphabet
Conspiracy," produced in color and
featuring live actors, animation,
and filmed scientific sequences, is
the latest in the Bell System Science
Series of programs. In it, the con-
spirators (Judy, a grammar-hating
school girl, the Mad Hatter, who's
against language on general prin-
ciples, and the Jabberwock, who
speaks a language all his own) are
dissuaded by Dr. Linguistics, who
leads them on a tour through the
science of language.
The role of Dr. Linguistics in
"The Al])habet Conspiracy" is
played by Dr. Frank Baxter, and
Hans Conried plays the Mad Hat-
ter. Judy is young Cheryl Callaway,
and the Jabberwock is Dolores
Starr. Robert Sinclair directed the
program from a scrijit by Leo
Salkin and Richard Hobsoii. Owen
Crump was the producer.
Dr. Linguistics starts his case for
language by pointing out to the
three conspirators that the alpha-
bet is only a minor target for them,
because languages can and do live
■without alphabets.
From then until he clinches his
case by showing them the simul-
taneous translations at the United
Nations, he astounds them with
fact after fact about language that
thev never considered:
— Language is tlie spoken rather
than the written word, and man
has been talking for at least 70
times as many years as he has been
writing.
— Babies throughout the world
all have a common language, and
it is only by imitating their elders
that they begin to speak separate
languages.
— A talking machine that ac-
tually produced (not reproduced)
human speech sounds was invented
in 1780.
— In the Canary Islands people
talk to each other across long dis-
tances by using a whistling lan-
guage.
— A chimpanzee has been taught
to speak English words.
— Dialect geographers of the
United States can locate a person's
home by listening to only 30 words
of his speech.
— Modern machines have been
invented which actually are worked
selectively by the voice, as the auto-
matic digit recognizer that identi-
fies spoken numbers and the voice
typewriter that can type out some
words spoken to it.
By the time Dr. Linguistics has
finished with the conspirators, they
not only give up their plot but
even are amazed that they ever
considered it in the *irst place. For
language, as is pointed out at the
end of the program, expresses "the
needs, affections, joys, hopes, trag-
edy, the affirmation of faith, the
very spirit of man's deepest nature."
Dr. W. Freeman Twaddell, pro-
fessor of linguistics at Brown Uni-
versity, served as principal advisor
on the production of "The Alpha-
bet Conspiracy. " Ralph Potter, re-
tired director of transmission re-
search of Bell Laboratories was as-
sociate advisor, and Dr. Harry
Hoijer, professor of anthropology
at UCLA, was consultant.
The Bell System created this
series of programs to combat the
widely found public apathy toward
26
EdScreen & AV Guide — January, 1959
Mphabet
Conspiracy
ff
science. Back in 1951 Bell first
< onceived the idea of trying to ex-
plain science and the work of
scientists to the American people
through television and film show-
ing. The first presentation of a
Science Series progiam to a large
television audience occurred in Oc-
tober, 1956. To date, five programs
have been produced, shown on tele-
vision, and made available in 16mm
film: "Our Mr. Sun," "Hemo the
Magnificent," "The Strange Case ol
the Closmic Rays," "The Unchained
Goddess" and "Gateways to the
Mind." The first four were pro-
duced by Frank Capra; the follow-
ing four are being produced by
Warner Bros.
More than 125 million viewers
were reached by the four original
telecasts, and two repeat telecasts
were viewed by 42 million people,
85 percent for the first time.
Schools, also, have made enthusias-
tic use of the 16mm color prints
which the Bell Telephone Com-
pany has made available.
(Lower left) The Mad Hatter, played by
Hans Conried, explains his plot to destroy
the alphabet to the Jabberwock (Dolores
Starr) and Judy (Cheryl Callaway) .
(Below) Dr. Linguistics explains chil-
dren's speech patterns to the three con-
spirators.
EdScreen & AV Guide — January, 1959
27
350
EB FILMS
FOR SCIENCE
AND "SPACE AGE"
EDUCATIONAL NEEDS
The entire field staff of
Encyclopaedia Britannica Films,
working with experts in science
and other areas, is trained
and ready to offer guidance
and counsel to schools and
school systems concerning the
National Defense Education Act
in reference to audio-visual
materials. Your letter or
telephone call will command the
services of an EBF
representative near you.
Write today for EBF's new
"Space Age" catalog.
I.efl: scene from the E B Film, Earth S atfu.itfs;
;in illustration by Fred L. Wolff, from the book.
The War for iju; Moon, by Martin Caidin.
CLOPAEDIA
IN AUDIO-VISUAL MATERIALS FOR
SPACE AGE EDUCATION
ror more than 30 years Encyclopaedia Britannica Films has had but one
goal — to produce the finest audio-visual materials; to make them available
in the majority of our classrooms; to provide films and filmstrips that are
easily accessible to all teachers.
You within the field of education have been more than loyal allies through
the years in helping us build the existing great E B Film audio-visual library
which is unquestionably considered to be the standard for such materials
throughout the world. No further impetus than the constant encourage-
ment and leadership of America's educators has been needed to bring E B
Films to the present point of readiness.
Today E B Films — with but a portion of its many resources — can offer more
than 350 films, several complete courses on film and many filmstrips in the
specific areas recently highlighted as most vital to our security under the
new National Defense Education Act.
A special catalog of all EBF films and filmstrips on science and other areas
covered by the various sections of the NDE Act has been prepared for your
convenience and is available upon request.
The tools to do the job are at hand. You demanded them long ago — E B
Films delivered and will continue to do so. Fortunately, however, the NDE
Act at last provides an economic climate under ^vhich America's teachers
can secure audio-visual and other teaching tools even beyond the challenge
of today's crisis in "Space Age" education. It rests with every individual
and segment within the structure of American education to make the
most of our new opportunity.
BRITANNICA FILIMS
>rite today; 1150 Wilmette Avenue • Wilmette, Illinois
early movies reproduced from paper prints!
1902
.m^.
SANTA FF
CALIFOfi^
.NORTHERN PACIFIC
FAST MAIL, 1097
WHEN the first commercial use
of motion pictures was made
in the "peep shows" and penny ar-
cades of 1894, there was no provis-
ion in the copyright law to give
them copyright protection, but
there was a provision for the regis-
tration of copyright claims for pho-
tographs. A number of pioneer
motion picture producers — Edison,
Biograph, Vitagraph, Selig and oth-
ers—therefore protected their works
by making paper contact prints
from their 35mm negatives and
depositing these prints in the Copy-
right Office in the Library of Con-
gress, with applications for regis-
tration of their claims for copyright
protection. This practice was fol-
lowed until 1912, when the copy-
right law was amended to provide
lor the registration of claims for
motion pictures as such.
For as many as 64 years these pa-
per prints have been stored in the
Library. The original films them-
selves were on nitrate stock and
most of them have disintegrated or
been lost, burned or otherwise de-
stroyed, so these paper prints are
in many cases unique copies of the
originals.
The Library of Congress has
long been aware of the importance
of these motion pictures, both from
an historic standpoint and as cul-
tural documents concerned with the
social history of the nation. As
long as twelve years ago, experi-
ments were under way to determine
practical means of reconverting the
paper prints to new 16mm nega-
tives, for under the copyright laws,
upon expiration of the copyrights,
tfie particular works involved fall
into public domain and are avail-
able for anyone to use. These ex-
periments proved successful in
1953. Under the sponsorship of the
Academy of Motion Picture Arts
and Sciences 16mm negatives were
produced which the Library of
Congress felt to be of good quality,
and during the intervening years
about half the 3500 titles, and
about one-third of the footage in
the paper print collection have
been copied, and prints are in the
Academy in Hollywood and in the
Library in Washington, for refer-
ence screening by persons in serious
research. However, these 16mm
copies may not be duplicated nor
are they loaned or circulated! But
any qualified individual or organi-
zation, upon getting tlie approval
of the Library of Congress, and pro-
viding the necessary insurance cov-
erage, may himself attempt to copy
these 35mm paper originals for his
purpose.
Several years ago the Blackhawk
Film Company, working with the
father and son team of film print-
ers, David H. Bonine, Sr. and Jr.,
succeeded in making copies from
the 35mm paper prints. They ran
into considerable difficulty, due to
the fact that the old prints are on
varying types of stock and many
are in bad condition. But this wor-
thy project is the first of its kind,
along with CBS television, to make
available 8 and 16mm prints to the
public, where these films can pro-
vide invaluable historical documen-
tation as well as great enjoyment.
Blackhawk Films, 1235 West 5th
Street, Davenport, Iowa, will sup-
ply these films on loan without
charge for telecasting in any factual
program, as long as credit is given
the company and the Library of
Congress. Also, 16mm prints are
available on request for previewing.
At present, the following films are
available: Famous Trains of West-
ern Railroads, 1897-1903 (Edison-
Biograph); Tlie Georgetown Loop
(Biograph, 1903); and The Hold-
np of the Rocky Mountain Express
(Biograph, 1905).
Among the films currently in
preparation are: Teddy Roosevelt
and the Rough Riders (Edison-Bio-
graph, 1898-1899); The Pennsyl-
vania Railroad in the 1890's (Edi-
son); The Building of the Panama
Canal (Edison); The Klondike
Gold Rush (Edison, 1897-1901);
Louisiana Purchase Exposition, St.
Louis, 1904 (Edison); Engine 999
(Lubin, 1909); The Automobile
Race for the Vanderbilt Cup (Bio-
graph, 1904); New York City in
1903 (Edison).
30
EdScreen & AV Guide — January, 1959
i.«,n i-S-
ll,teri«l» K««<S«d:
4155 PSESSimS
^ . _ .1th top, alco*^! ISBp
0„, -'t*! ""S"^ S"LI at*Sa, i»r«J «an
*'roo»<l'«'" '
.'urpo»«»:
The w«t«f tiul«»» =«^'-"
Why
not
make
your
own
worksheets?
6y Bruce A. Lloyd
HAVE you ever wanted to repeat
certain science experiments
each year? Have you ever had to
spend a great amount of time
searching for the book that de-
scribed the experiment you wanted?
Have you ever wanted a handy
reference to a number of easy and
interesting science experiments that
you know your students will be
anxious to perform? If you have
ever faced these problems then the
following may be of some assist-
ance.
Mahe your own worksheets of
your favorite science experiments!
This is not as difficult as it seems.
If these steps are followed it will
take a minimum of teacher time.
First of all choose the exjjeri-
ment. Then select two or three
good students to assemble the
equipment and demonstrate the ex-
periment. Photograph the equip-
ment used and have the stuclents
who performed the experiment
write on a piece of paper the mate-
rials needed, the procedure or steps
and the learnings involved or out-
comes expected. When the students
have completed the written work
paste the picture on the paper and
file the paper for future use. Easy,
isn't it?
The learnings involved seem
rather obvious, but should still be
emphasized. In almost every class-
room there are, fortunately, sev-
eral students with great ability.
They are the ones who complete
their work before the others and
have the time to devote to extra
learning situations. These are the
students who should be chosen to
participate in this activity. Usually
all that such students need is the
text book describing the experi-
ment and a deadline.
Let these students obtain the ma-
terials and equipment needed for
the experiment. Tell them that the
experiment is theirs to perform and
explain to the class. When all is
ready you the teacher, or a student,
should ]jhotograph the materials
displayed. It may also be necessary
to photograph several steps in the
procedure, but that depends upon
the cxjjcriment. If only one photo-
graj)h is needed to explain the ex-
periment take the ]jicture and then
liave the bright students perform
EdScreen G AV Guide — January, 1959
the experiment. Upon completion
of the experiment have the stu-
dents begin to write the worksheet.
The worksheet itself could easily
be written on a piece of notebook
paper. Just make certain that the
students leave room on the sheet
tor the pictine to be raoimted. The
worksheet should contain a list of
the materials and equipment
needed to perform the experiment.
It should also contain specific di-
rections to be followed by those
who will perform the experiment
in the future. There should be
mention made of the learnings in-
volved in the experiment or the
concepts to be obtained. Finally
the picture itself should be pasted
on, because a picture, properly
done, can explain so much more
than many pages of text.
It is suggested that students do
this because they lan learn much
from participating in this type of
activity. Furthermore, the teacher
is free to work with the other stu-
dents.
This has been iloiie with con-
siderable success in other school
systems. Why don't you try it?
31
valuatioH of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Anociate Professor, School of Education
Indiana University
ISRAEL-AN ADVENTURE
(Tribune Films, Inc., 141 East 44th
Street, New York 17, New York) 28
minutes, 16mm, sound, color. For free
use, apply to Tribune Films, Inc. and
for purchase information apply to the
Israel Office of Information, 11 East
70th Street, New York 21, New York.
Description
Here is a film that is neither a trav-
elogue nor a political record. Instead,
one finds a cultural character sketch
that is rich in historical overtones.
The side-by-side existence of the an-
cient and the modern in Israel is the
theme of this film. It is even carried
over into the musical score where flute
and vibraharp are orchestrally married
by composer-producer Nathan Kroll
to a tune of ageless folk flavor.
The slow pace and Arab ways of
tlie old city of .Acre are contrasted
with the hustle of the modern indus-
trial city of Haifa across the bay.
Near the sea of Galilee, girl sailors of
the Israeli Navy explore the catacombs
of Beyt Shearim, historical seat of the
Sanhedrin, to find inscribed there the
ancient symbols of Judaism and pots-
herds that could be Phoenician, Ca-
naanite, or Byzantine. The archeolog-
ists at the new Hebrew University in
Jerusalem help piece together the his-
tory of the land by identifying their
finds as Grecian, Roman, and Cretan.
One sees religious worship in sev-
eral of Jerusalem's churches — Roman,
Abyssinian, Russian, and Greek. Then
there are the scribes and proofreaders
of the Torah, who were the first to
revere Jerusalem as holy. In modern
Tel-Aviv, the Inbal Ballet group gives
a dance interpretation of an ancient
Yemenite wedding ceremony. The con-
struction of a power plant in a desert
for a port city yet to be built signifies
the "practical dream" of tomorrow's
Israel.
Appraisal
In the high school curriculum the
film will find its most obvious correla-
tion with the content of world history
courses. Sunday school and church
groups of almost every denomination
w^ill find that the film gives new mean-
ing to whatever concepts they presently
hold regarding the "Holy Land." Cer-
tainly they would gain in understand-
ing Israel's modern configuration.
Israel — An Adventure is much more
than places and people, facts and un-
derstandings. It is an aesthetic expe-
rience which qualifies it very highly
for use on high school convocation and
film society programs. Alexander
Hammid and Franta G. Herman, who
photographed, directed and edited the
film, are able to sustain moods of
mystery, so that in every scene the
viewer experiences a moment of dis-
covery. A subtle element of suspense
is provided by Christopher Plummer's
expert reading of Allan Sloane's re-
strained and poetic commentary. Film
critics will be charmed by the visual
poetry of the fugitive playground ball
that rolls and bounces down the in-
habited slopes of Carmel and through
the city of Haifa to be reclaimed by a
new group of children. This sequence
will remind some of the Red Balloon,
others of People Along the Mississippi.
For the sophisticated, Israel — An Ad-
venture will be unforgettable.
— Ledford Carter
GATEWAYS TO THE MIND-
THE STORY OF THE HUMAN SENSES
(Produced for Bell System.) 60 min-
utes, 16mm, sound, color, 1958. Apply
to your nearest Bell Telephone System
office for use. Teacher's guide and
student's guide are available.
Description
This film, the fifth in the Bell Sys-
tem Science series, uses animated fig-
ures, diagrammatical drawings, live
action, and documented film footage
to dramatize what happens when we
hear, see, smell, taste and feel. Dr.
Frank Baxter, in a Hollywood sound
stage .setting acts as narrator and guide.
Opening scenes depict a discussion
between .Xristotle and several of his
students concerning the five human
senses but Dr. Baxter corrects them by
stating that one has many more than
five senses which work together rather
than independently. The film con-
tinues by showing Gene, the animator,
as he describes the drawings of char-
acters he has made to represent five of
the senses.
Next, Dr. Baxter explains that the
senses are like dispatchers that send
information through the network of
the sensory system. Animated drawings
show the sense of touch character dis-
patching a message and the outline of
man's nervous system is shown in a
silhouette.
The film goes on by explaining that
nerve fibers carry signals by electricity.
Luigi Galvani's experiment with "ani-
mal electricity" is briefly explained,
then the film presents an actual record-
ing of electrical impulses going from
a living eye to a living brain. The
impulses jumping from cell to cell are
shown by animation.
Continuing, the film treats the prob-
lem of how the brain transforms the
impulses it receives into action, sensa-
tion, and thought. An animated char-
acter representing the thinking part of
Joe's brain reacts to stimuli flashed
on the brain's master screen and flipsi
switches to trigger the proper physical
responses.
"The film returns to Dr. Baxter who
points out that stimulus is the key
word. He illustrates this by projecting
a film which shows animals — from
the one-celled Protozoa to man — re-
sponding to stimuli. He tells that each
living thing develops senses according
to its needs, with man alone possessing
a brain with a capacity for imagina-
tion, thought, speech, reasoning, plan-
ning, and storing knowledge.
The next sequence describes and
shows by drawings the parts of the ear
and traces the influence of the sound-
wave stimuli from the outer ear to the
brain pattern formed. Dr. Baxter
switches on tape recordings of im-
pulses from the optic nerve, taste buds,
and others and calls attention to the
fact that they are all the same.
Dr. Baxter continues by explaining
that taste is actually four senses: it
seems like more because one smells
things as they are tasted. Also, the
thermal senses are in the mouth.
By diagrammatical drawings, the
lilni then shows the path of the mole-
cules which are smelled to the cell
filaments on the olfactory patch whicli
send electrical impulses over nerve
fibers to the brain.
Next, the film compares the parts
of the eye to those of a camera, shows
a close-up view of the external human
eye and points out the blind spot on
the retina. In a diagrammatic side
view of the human eve, the film shows
32
EdScreen & AV Guide — January, 1959
the path of light through the cornea,
ilirough the lens, and finally its focus-
ing on the retina. After the fovea is
pointed out. the functioning of the
rods and cones is explained as they
are shown in a drawing. This sequence
concludes by showing that pigments
can be extracted from the retina in the
laboratory.
Next, the film explains that the
sense of touch consists of at least four
other senses. Animated drawings show
that when the tip of the finger touches
a hot iron, the pain endings, touch,
heat and cold, and pressure all send
their messages, which trigger a reflex
action as well as continuing to the
brain. Dr. Baxter explains that the
sensation of pain is important; it alerts
a person when injured and helps to
locate the point of injury.
The film continues using animation
to show the functioning of the semi-
circular canals in the inner ear, as Dr.
Baxter tells how a series of sensory
responses work together to help keep
one's sense of balance. Also, slow-
motion scenes of a cat dropped from
an upside-down position show how it
twists itself to land upright.
The setting for the next sequence is
"under the big top," as the film tells
of the senses used by the various circus
performers as they do their acts. .Ani-
mation shows the little nian at the
master receiver of the brain as he
throws the switches necessary for an
aerialist to accomplish the proper
physical responses while swinging
through the air and grasping the wait-
ing hands of his partner.
The film now begins a presentation
of evidence to substantiate the state-
ment that the brain interprets visual
images through past experiences.
Trapezoiilal windows that are revolv-
ing appear instead to be moving back
and forth because the windows are not
rectanglar as one expects them to be.
A distorted room looks normal making
the size of boy and man in the room
appear abnormal. The distorted room
looks normal because it looks like
what it is expected to be. Professor
Hadley Cantril, who has pioneered in
this research at Princeton University,
explains that one acts in terms of what
one has learned to expect from past
experiences.
Next, the film shows Dr. Baxter
demonstrating that the electroence-
phalograph can measure electrical im-
pulses that reach the human brain.
Then the film duplicates the McGill
experiment, showing that people who
were subjected to extreme and pro-
longed monotony by cutting off their
senses from all stimuli soon developed
hallucinations. A uniilar result may be
produced by the monotony of such
(asks as truck driving and aircraft
piloting. Dr. Baxter also mentions
that scientists are studying such ques-
tions as what happens to men in the
monotony of the .Antarctic "white-out"
and what is the "rapture of the deep."
The film next shows that man has
extended his senses with such develop-
ments as the field-ion microscope, satel-
lites broadcasting information, batho-
spheres, and stratosphere balloons.
Nevertheless, regardless of how much
man extends his senses, he must still
depend on the ones he has always had.
Finally, the film shows that expe-
riences brought to the brain through
the senses are recorded there for a
lifetime. Dr. Wilder then presents his
findings when he stimulated the sur-
face of the temporal lobe of the human
brain of his patients with an electrode.
Recordings of the actual words of the
patients are heard as they speak of
experiences that happened in the dis-
tant past. The film concludes with Dr.
Baxter telling that scientists are be-
ginning to understand the senses more
and more and to realize how remark-
able they are.
.Appraisal
The evaluating committee feels that
C.nleways to the Mind continues the
9m|' M\.
ROCKETS:
PRINCIPLES AND SAFETY
elementary-junior high film
one reel — color, $110; b/w, $55
SATELLITES:
STEPPING STONES TO SPACE
elementary-junior high film
one and one-half reels — color, $170; b/w, $90
Preview Piiiils Availnble Frotii
FILM ASSOCIATES
OF CALIFORNIA
1 052 1 SANTA MONICA BLVD.
LOS ANGELES 25, CALIFORNIA
EdScreen & AV Guide — January, 1959
33
OH TROUBLE TROUBLE TRO
UBLE TROUBLE TROUBLE
(FIRST INSTALLMENT)
While talking to a film producer, have
you noticed his tear filled eye, his depres-
sion, his slight facial tic? This is a little
understood disorder known as PCN, or Pro-
duction Cost Neurosis. Think back. You
were probably complaining to him about
your own problems, perhaps the cost of
prints, the price of rentals. This you must
not do. It brings on his symptoms imme-
diately.
The malady , arises from the producer's
conviction that no one understands his cost
problems. So; We explain costs. You de-
velop sympathetic understanding. Neuroses
disappear. Simple?
Before exploring classroom films proper,
you might be interested in knowing that
the big, razzle-dazzle free loan industrial
films that you get usually cost the sponsor
from $30,000 to $100,000. No PCN there.
True, production costs are high. There may
be three to five more crew members than
listed below. Writing, shooting, editing and
client relations may be interminable. How-
ever, the budget is raised accordingly and
the sponsor more or less gracefully foots
the bill.
Classroom films are a different story.
Most of them probably cost the producer
from $4,000 to $10,000 to make. They can
cost as little as $2,000. Few exceed
$20,000. It depends.
Let's conjure up a rough budget (with a
warning that costs vary greatly depending
on place and circumstances). Let's imagine
a fairly complex film: 16mm color, 1 '/2
reels, four speaking parts, five days shoot-
ing in studio and on location.
writer (3 weeks) „
director (2 weeks)
crew ( 1 week )
director of photography
camera operator
sound mixer ...
$ 750.00
700.00
337.50
225.00
270.00
sound boom operator
chief electrician
electricians (2 @ $112.50)
grip ...
168.75
213.75
225.00
157 50
actors (4 @ $285.00)
studio rental „ ,
set and location costs
equipment rental ...
transportation
1,140.00
500.00
350.00
300.00
100.00
raw stock (film)..
work print _. ..
192.00
120.00
magnetic film
1 50.00
editor (3 weeks)..- . .
narrator
675.00
100 00
recording studio ..
titles
160.00
75 00
miscellaneous
1st completed print_
plus (let's say!) 15% overhead.
250.00
90.00
$7,249.50
1,087.43
$8,336.93
How many prints does the producer have
to sell before he begins to make a profit?
Will the tears well up in old Sy Wexler's
eyes? Will old Bob Churchill reach for the
barbiturates? Don't miss the enthralling
sequel in next month's issue.
No room for adv't tliis tinic.
CHURCH I LL-WEXLER
FILM PRODUCTIONS
SOI .V. Seimrtt SI. I..A. S8, Calif.
uutstanding precedent set by the other
fihiis in the Bell System Science Series
by having an interesting attention-
holding treatment, accurate content,
clear presentation, coupled witii excel-
lent color, sound, and acting. Dr.
Frank Baxter again excellently per-
forms his role as narrator and guide.
The two broad purposes of the film
may be stated as follows: (1) to pre-
sent factual information concerning
the senses resulting in a more under-
standing and deeper appreciation of
the senses and motivating further
study concerning them, and (2) to
create a feeling of respect for the work
of the scientist and consequently serve
to attract students to the field of sci-
ence. It appears that the film does an
admirable job of fulfilling both of
these purposes. Even though many of
the concepts presented are difficult to
visualize, the film, through animated
drawings and other means, does a very
good job of showing such ideas as "all
knowledge is ultimately dependent on
the senses"; "there are many more
than five senses"; "the senses code
information electrically"; and "what
is perceived is dependent on past ex-
periences." Also, the setting of the
Hollywood soundstage adds interest
and makes logically available various
types of equipment and materials
which are used to clarify certain points
in the film. The casual approach, ap-
pealing visuals and personalities, slow
pacing, and interesting content make
the film suited to a general television
audience. However, evaluators of the
film agree that it also has much cur-
riculum value. In classes, such as high
school biology, health, and general
science, the film would be useful in
presenting certain factual information,
promoting discussion, and helping to
create certain attitudes. In addition it
would have some use in college and
university classes of biology, health,
and psychology and in the elementary
school as well.
— George Vuhe
PARAGUAY: A NEW FRONTIER
(Paul Hoefler Productions, 1122 Kline
Street, La Jolla, California) 17 min-
utes, sound, color, 1957. §150.
Description
Narration, musical background, and
actual photographic views of life in
the Chaco district of Paraguay show
people of many nationalities helping
to bring civilization to this wild coun-
try — one of the world's last frontiers.
.\ film map locates the small South
.Vmerican country of Paraguay while
the narrator points out that although
.Asuncion, the capital city, was settled
less than fifty years after Columbus
discovered .America, this region hasi
been slow to develop !)ecause of itsi
isolated position — its only outside con-
tact being through the Rio Paraguay.
Business and commerce center around!
the waterfront. On the Rio Paraguay r
are seen small boats from upstream
docked beside large steamers from
Buenos .Aires loading and unloading
bales of cotton, hides, oil, food, ma-
chinery, and clothing. Another map
depicts a detail of Paraguay, showing
how the river divides it into two re-
gions. The western region called Eli
Chaco is the subject of the rest of the
film.
The camera pictures El Chaco as a
strange wild land populated by a few
scattered Indian tribes and pioneer im-
migrants. Saddle horses and ox carts
creak across the scrubby terrain, ford
shallow lagoons in the swampy areas,
and furnish the only modes of trans-
portation for people and supplies.
Comparisons of life in three districts
of El Chaco reveal striking differences.
In the north men are cutting down,
quebracho trees, loading the logs with
the help of oxen onto Hat cars where
they will be carried on a narrow gauge
railway to a sawmill near the river,
unloaded, and crushed to extract the
tannin.
In the heart of the territory lies the
comminiity of Filadelfia, settled in the
1930's by a group of Mennonites from
Germany and the Russian Ukraine
who were seeking religious freedom.
Given land by the Paraguayan govern-
ment, they have built houses and de-
veloped a civilization similar to that
known to them in their homeland. .A
view of the main street shows trucks,
horses, teams and wagons, people, and
cows all sharing the thoroughfare. In
true pioneer fashion the settlement is
self-sustaining as illustrated by such
scenes as a cobbler and wagon-maker '
at work, women doing the family wash >
with hand-powered machines or on
washboards, and men hulling peanuts
in hullcrs made entirely of timber
Irom nearby forests. A glimpse is also
caught of the sawmill where the lum-
ber is cut. A visit to an experimental
farm shows that cabbage, dates, castor
beans, bananas, papayas and grapes as
well as peanuts will grow in this area.
.Vn airplane landing in a pasture
reveals a kind of a pioneer to be an
enterprising American, the owner of a
large cattle ranch to which he Hies
olten from his home is .Asuncion. .Ac-
tivities shown of the ranch include the
branding of the calves and inspection
of the herd. .After pointing out thai
two of the hazards of cattle-raising are
jaguars and cattle-rustlers, the film
shows steers being taken to market at
.Asuncion. The film closes with a view
34
EdScreen & AV GuicJe — January, 1959
)l the \aqueroes returning lo their
home ranch.
Appraisal
This film should have wide audience
ajjpeal from the junior high school to
the adult level. It is technically good
and logically organized. Groups study-
ing the problems or methods of push-
ing back frontiers or the geograplu'cal
cliaracteristics and economic develo])-
inein of Paraguay should find it help-
ful. Emotion is heightened through
stirring music and the sound effects
of the cattle lowing as they leap out
of the barge and trot up the river bank
at Asuncion. There is no portrayal of
life in native Guarani villages: rather,
a colorful picture of a not generally
known way of life in Paraguay and the
problems of developing a new area are
presented. Some words such as "Guar-
ani," "guarana," "vaquero," and
"quebracho," which may be unfamiliar
to children may need explanation.
The film should prove interesting by
illustrating the fact that history is not
(lead but is repeating itself within our
own lifetime.
— Jean Holt
THE RETURN
(American Physical Therapy Associa-
tion, 1790 Broadway, New York 19,
New York.) 39 minutes, 16mm, sound,
black and white, 1958. $140. Produced
by MPO Productions Inc., New York.
Dc.s<Tiption
'/'he Return is in semi-documentary
dramatic form, depicting the role of
the physical therapist in the rehabili-
tation of a paraplegic victim.
In the opening scenes, Jim Hines
is involved in an automobile accident,
n which he suffers almost complete
paralysis of his lower limbs. Jim is told
that he has some muscle return, but he
will have to work very hard if he in-
tends to walk again. Under the guid-
aiKc of his physical therapist, Pat
Chaney, Jim begins his exercises to de-
velop his muscle power. Through hard
work and the use of whatever muscle
power he can muster, Jim learns to
sit upright and eventually is able to
Iress himself. It is a big day for Jim
when he uses his wheelchair for the
first time and is able to look at people
fri)iii a sitting position once more.
The confidence Jim has gained thus
far seems to all but disappear when he
tries to learn to crawl for the first time.
Pat feels that because Jim is unable
to see any improvement he has given
up. His failure and refusal to try to
Irani to crawl causes a great deal of
oiicern to the therapist and the other
iieniljers of the staff, .\fter a consulta-
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tion with the other staff members Pat
receives permission to take Jim to the
pool and allow him to walk between
the handrails in the water. It is felt
by all that this may restore Jim's con-
fidence in himself and prove that he
is making progress. In the pool Jim
finds that he is able to walk, and his
desire to walk under his own power
is stronger than before. At the hand-
rails in the gymnasium Jim takes his
first steps. In a few short weeks he is
walking with crutches. Jim's improv-
ment and that of the other patients is
discussed by the therapists on the staff.
The progress of a patient is the great-
est reward for any physical therapist.
The faith that the patients, young and
old, have in their therapists is pay-
ment enough.
Pat helps Jim to learn to fall from
his crutches should it ever be neces-
sary. During an exercise in which the
patients gain confidence in using their
crutches by hitting a large ball to each
other with their crutch, Jim is thrown
off balance. As he turns and starts to
fall, Jim remembers what he was
taught and lands in the proper man-
ner. Jim's excellent progress has mer-
ited him the opportunity to proceed
with a travel test in actual life situa-
tions which is designed to measure
his ability and determine if he is ready
to leave the hospital. Jim and Pat
walk to the railroad station, board the
train, and travel to the city. Pat re-
cords the time it takes Jim to travel
the various distances and determines
if he is able to handle the many situa-
tions he may encounter. Jim does well
and finds that he has returned.
Appraisal
The Return is an excellent docu-
mentary film depicting the rehabilita-
tion of a paraplegic victim through the
help and guidance of a physical ther-
apist. The film is designed to be used
in vocational guidance programs and
will definitely stimuate a desire on the
part of the viewer to seek further in-
formation about a career as a physical
therapist. It may be used profitably by
senior high school and college guid-
ance counselors, in nurses training pro-
grams, and in general adult groups.
Supplementary information on type
and amount of training, suggested
prerequisite courses, job availability,
and approximate salaries will be
needed. The producer intended that
the film: (1) motivate young men and
women to enter the profession, (2) and
inform the general public about phys-
ical therapy. Through excellent cast-
ing and production techniques the film
certainly should meet these objectives.
The leading roles were performed with
a great deal of feeling and emotion,
which are transferred to the viewer.
Using the facilities of the New York
State Rehabilitation Hospital in West
Haverstraw, New York, adds authen-
ticity and impact. The viewer cannot
help but feel a desire to want to do
something for these patients. The
training sequences, especially those on
the mat and handrails, have tremen-
dous power. In addition to the drama-
tized sequences, the viewer is given
an insight into the actual work of the
therapist and the rewards by the actual
scenes taken at the rehabilitation hos-
pital. Though lacking in information
on the training required of a therapist.
The Return should prove to be very
effective in guidance programs and for
use by general adult audiences. A 28-
ininute version is also available.
— Sheldon A. Goodman
EdScreen & AV Guide — January, 1959
35
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CHARLES
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COMPANY
CAST ORANQC. NttW JER9«Y
The other day we happened to be
observing a sixth grade class "in ac-
tion." Lo and behold, the teacher used
exactly seven frames of a filmstrip,
then turned away from the projector
and started her group on a production
project which involved making trans-
parencies for use with an overhead
projector. Now that's what we call
sensible utilization of a filmstrip!
There were thirty-eight frames in the
filmstrip, but she neither tried to hurry
through the complete strip nor did she
"apologize for not showing it all." She
simply used what she and her pupils
needed at the moment and made it a
part of the normal course of work.
Perhaps the day of sensible visualiza-
tion techniques is approaching at long
last!
ALASKA
TWENTIETH CENTURY FRONTIER
(Single strip, black and white; pro-
duced by Current Affairs Films, 527
Madison Ave., New York, N. Y., as a
public service for the New York Jour-
nal American.) Alaska is "the topic
of the hour," and interest in the 49th
state runs high. This filmstrip gives a
picture account of the resources, in-
dustries, living problems and future
potential of this great area. By high-
iighting the facts and features of out-
standing importance the viewer is led
to see the meaning of statehood and to
a consideration of what constitutes
.Alaska's major problem if it is to be
developed. "This type of filmstrip is best
suited for use in a class where there
will be discussion of social and eco-
nomic matters. Its use will enable a
teacher to focus attention on major
issues and to stimulate pupil interest
in current matters of national and
international importance.
AMERICAN AUTHORS
(C strips, black and white; produced
by Encyclopaedia Britannica Films,
1150 Wilmette .Ave., Wilmette, 111.;
.?18 set of 3, $3 single strips.) Irving,
Cooper, .\kott. Holmes, Whittier and
Longfellow are names that represent
much to all students of American lit-
erature. These authors have contrib-
uted to the reading pleasure of many.
The filmstrips (adapted from motion
pictures of the same name.s) give us an
insight into some of the events in the
authors' lives and focus attention on
their better known writings. In this
way the strips can be used both as
introduction to the people and as
guides to the literary works for which
they are famous. The general scope is
adapted to junior and senior high
school work in .American literature.
AMERICAN HISTORY SERIES
SET NO. 2
(6 strips, color; produced by Young
America Films-McGraw-Hill Text-Film
Division, 330 West 42nd St., New
York 36, N. Y.; $32.50 per set.) There
are many events and personalities
connected with the growth and devel-
opment of our country. This series
deals with the major developments
from 1789 to 1850. Included are the
problems and policies of the new gov-
ernment, the place of the young na-
tion in world affairs, growth of the
western sections, industrial and agri-
cultural expansion and social change
and sectional controversy. The presen-
tations are correlated with standard
curriculum units and follow the se-
quence of study usually covered under
the title of American History I. Inter-
est is centered on significant problems
of each period and on the people who
helped to carry out the progress set
up by the government and its leaders.
Suited to study in grades 7 through 12.
INSTRUMENTS OF THE
SYMPHONY ORCHESTRA
(6 strips, color, with records; pro-
duced by Jam Handy Organization,
2821 E. Grand Blvd., Detroit 11, Mich-
igan; $51 for complete set of 6 film-
strips and 6 33-1/3 rpm records; $8.95
for individual strips and records.)
36
EdScreen & AV Guide — January, 1959
Wliether you :u tually play an instru-
ment yourself, or arc merely one of an
audience listening to a concert, your
ippreciation of a symphony orchestra
will be enhanced if you know some-
thing of the various instruments and
how they are played. This series takes
each section of a symphony orchestra —
string, woodwind, brass, percussion,
melodious percussion, the orchestra as
a whole — and gives us the stories of
the individual instruments, how they
evolved, what ihev contribute to solo
or group playing. The accompanying
records, of course, enable us to hear
the tonal ])attern and the range of
each instrument. The production is a
good one and represents a happy com-
bination of sight and sound for true
teaching and learning purposes antl
pleasure. This is one of those instances
where the producer says the set is in-
tended for later elementary, junior and
senior high school. We prefer not to
give a specific grade category, for the
uuiterial can well be used by any level
or age group interested in music.
J. A. COMENIUS 1592-1670
(Single strip, black and white; pro-
duced by UNESCO and available
from UNESCO Publications Center,
801 Third Ave., New York 22, N. Y.;
S3. 25 with manual.) ■\nyone interested
in the use of audiovisual instructional
materials will find this filmstrip valu-
able. It is, of course, biographical in
nature, and as such gives us some of
the highlights of the career and work
of John Amos Comenius, the e.xiled
Moravian pastor who had so great an
influence on educational methodologv.
Illustrations in the filmstrip have been
gathered from famous libraries in
I'aris and Prague and the United Na-
tions resources. We are given a de-
scription of the famous encyclopaedia
"Orbis Pictus" and of the philosophy
underlying Comenius' insistence on the
use of pictures to motivate children
to learn. Such a filmstrip is naturally
to be recommended for teacher-train-
ing groups. We see no reason, however,
to restrict it to such groups. Certainly
pupils in junior and senior high
school would find it interesting for
use in consideration of world history
and culture.
MASTERS OF MOOERN ART
(2 single strips, color; produced by
Life Filmstrips, !» Rockefeller Plaza,
New York 20, N. Y.; $6 per strip.)
The latest editions to this series arc
Henri Matisse and Vincent Van Gogh.
There are lecture notes which provide
additional information about the spe-
cific material shown in the strips. In
each instance the intent is to provide
the viewer with a selection of the
works of the artist, particularly those
which give us a key to his style and
contribution. Selections illustrative of
the different periods and moods are
included; so are detailed closeups
which enable us to examine paintings
carefully. The lecture notes provide
background data and serve as refer-
ences. Filmstrips such as these can be
used in a variety of ways and to meet
many needs. They can serve either to
prepare pupils for a visit to great
museum centers, or as a guide to re-
call and discussion after such visits.
They arc also helpful in leading stu-
dents to understand and appreciate
the skill of artists and in helping to
form ideas of art and the role of art
in modern life.
TA6LINE FOR SUCCESS
(Single strip, color; produced by and
available without cost from Educa-
tional Service Dept. of Bristol-Myers
Products Division, 45 Rockefeller
Plaza, New York 20, N. Y.) There is
no single royal road to business suc-
cess, but a bit more attention to some
of the points stressed in this filmstrip
could well help any yoimg man or
woman who is starting out on a career.
\ plea is made for skill and knowledge
lo meet job demands; a good attitude
towards work and fellow-workers;
basic cleanliness as an essential; main-
tenance of good health, and the wear-
ing of suitable clothing. Wall charts
.ind booklets may also be secured to
use with the strip. There is a place
for material of this type in college
.md training courses and in industry
training units. The diagrams are clear
and the descriptions simple, leaving
opportunity for plenty of discussion.
20tti CENTURY BOOKKEEPING
AND ACCOUNTING SERIES
(Revised) (3 filmstrips, color; pro-
duced by Society for Visual Education,
1 345 Diversey Parkway, Chicago, Illi-
nois; $15 set of 3.) This series is both
general and specific. There is an over-
all emphasis on the general value of
keeping accurate records. There is de-
tailed and itemized information as to
how to record transactions, |)ost jour-
nals and keep a ledger of debts and
credits. There are many diagrams de-
signed to show the types of record
l)Ooks, accounts and processes involved,
riie material is based on the South-
Western Publishing Co. books of the
same title, and a very complete visual-
ization is ])rovicled for this study,
(iood for work in business training
courses in grades 9 through 12.
120 PAGES
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146-01 Archer Ave.
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EdScreen & AV Guide — January, 1959
37
m
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
Julius Caesar, set of 2 filmstrips in
black-and-white, presenting 97 scenes
in the M-C-M screen version of the
play. $6.00. With guide, $6.30.
The Vikings — In full color, 47 fromes,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
Knights of the Round Table — A set of
two filmstrips. Port One, 25 frames,
explains the background of the story,
its theme. Its significance as on early
attempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the greot legend, based on the
M-G-M photoplay. $7.50.
A Lesson in Mythology — Explains
Andromeda, the Minotour, Iphlgenia,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Glass Slipper — The charming fairy
tale of Cinderella, told in o new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Greot — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe ond
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50. With guide,
$7.80.
Richard III — Based on Laurence Oliv-
ler's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50.
With guide, $7.80.
Romeo and Juliet — Shokespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50. With guide,
$7.80.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50.
With guide, $7.80.
Columbus — Black-and-white, based on
the J. Arthur Ronk production starring
Fredric March. 55 Frames. $3.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50. With guide, $7.80.
Greatest Show on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50. With
guide, $7.80.
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluoble aid to the
study of the classic. $7.50. With guide,
$7.80.
38
EdScreen & AV Guide — January, 1959
by Max U. Bildersee
Sound Advice
about audio materials
and equipment
Elementary school teachers should
be aware of several books by Fan
Kissen, script writer and program con-
iiliant in the Elementary School Divi-
^i()n of the New York City Board of
Education station, WNYE. The books
are "The Straw Ox," "The Bag of
Fire." "The Crowded House" and
■ Ihey Helped Make America."
t!ach of the first three are in the
.tries "Tales from the Four Winds"
irul have been successfully reproduced
IS radio programs in New York. Just
IS the four winds blow from the four
major directions, so the stories come
from all over the world. Most of
these stories are old, so-called folk-
talcs. They may not have been writ-
en down before —certainly not in
'he form of a usable radio script. No
)nc knows who first told them but
:hey have been handed down from
)arent to child through many gen-
;rations.
"Tlie Straw Ox" includes such fam-
liar titles as "Jack and the Bean-
talk," "The Sleeping Beauty," "Rum-
)elstiltskin" and, of course, "The
Straw Ox." These .scripts are simply
vritten and included with each are
limple sound effect suggestions.
Similarly "The Bag of Fire" con-
ains many familiar titles including
'Why the Sea is Salt," "Cinderella,"
The Tinder Box" and "The Bag &f
"ire." Included in "The Crowded
flou.se," as well as the title playlet,
ire "The Pied Piper," "The Young
^aul Bunyan," "The Three Golden
Granges," "The Ugly Duckling" and
'The Wise Men of Gotham" to men-
ion but a few.
Teachers will immediately recog-
lizc the opportunities these ready-to-
lo radio scripts can mean to them
n literature, reading and speech in-
truction programs. These are 'tailor-
nade' for presentation over school-
vide sound distribution systems. Or
he class can use the tape recorder and
)erform and record plays of their
>wn selection for their own satisfac-
ion. The variety of uses in assembly
programs and classroom situations is
limited only by the imagination of
the teacher and her students. The
publishers have recognized these po-
tentials and have wisely made pro-
vision for them by stating that "No
permission is required for informal
presentation in classrooms or school
assemblies" although permission for
presentation beyond these limits must
be secured from the publishers,
Houghton Mifflin Company.
These three volumes are little gems
which can be most effectively used in
the audio education program as it
contributes to student growth in read-
ing and in speech.
"They Helped Make .America" is
<|uite different in that these are read-
ing plays. Production with limited
school facilities would be difficult.
Costumes are required, as are special
sets. Seventh graders, however, who
seek introduction to the form of the
drama, can profit from reading about
such men as William Penn, Benjamin
Franklin, Paul Revere, George Wash-
ington, Sam Houston, Abraham Lin-
coln and others who excite their
imagination and whose lives and
deeds are integral to the growth of
.America.
The amazing growth of the langu-
age laboratory idea and its broad
acceptance on all levels of instruction
prompts us to try to keep abreast of
the flood of foreign language records
approaching or on the market.
LEARN FLUENT SPANISH (Wil-
mac Recorders, Pasadena, California),
is one example. Wilmac has produced
many records in the major foreign
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EdScreen !j AV Guide — January, 1959
39
and it is not impossible, within the
limits already indicated, that the stu-
dent in a short time can be convers-
ing simply in the language.
Method is important here and the
authors have wisely elected to use a
pure aural-oral approach, giving the
student ample time to repeat heard
phrases and to respond to recorded
questions. .'Mthough a translation and
manual accompanies the recordings,
it cannot be used except for students
who have a facility for reading
quickly and easily.
Foreign language recordings must
also be judged on the basis of speech.
These represent superior enunciation
and pronunciation and can be effec-
tively employed in instruction on the
junior high .school level and above
in the introduction of the language
and in the early development of a
sizable vocabulary. Of course the
speakers can be imitated to good pur-
pose for proper speech.
If the recordings are employed be-
low the seventh grade the text mate-
rial becomes less important and the
recordings then must stand on their
merits. In this instance rapid progress
may not be possible — it may not even
be desirable. But younger children
can enjoy and profit from the aural
practice.
•
ENRICHMENT MATERIALS
(New York, N. Y.) offers four titles
adapted from the Landmark Books.
These include "George Washington:
Frontier Colonel" and "The Santa Fe
Trail," pressed back-to-back on disc
116. Each of these can be useful,
particularly in the upper elementary
and junior high school grades, in
classes studying American History.
Each of the recordings deals with the
westward expansion of the American
people. The recording of George
Washington emphasizes his early jour-
neys to the Ohio valley and his serv-
ices in that area to the British expedi-
tion — particularly General Braddock.
Students will learn something of the
rivalry of the French and the British
in pre-Revolutionary days and of war-
fare in the trails and forests of the
then unexplored west.
"The Santa Fe Trail" deals with a
later period, of course, and recounts
dramatically the trials and hardships
encountered by the traders who, in
1822, made up the first wagon train
westward from Franklin, Missouri. In-
cluded in this recording are mentions
of the exploration of the Cimarron
River, the Mexican War of 1846, and
the Gold Rush just three years later.
Junior high school students can
enjoy and profit from hearing
"Thomas Jefferson: Father of Democ-
racy" (ENRICHMENT), which is a
dramatization of major events from
the life of this American statesman.
Beginning with Jefferson's political
activities prior to the American Rev-
olution, this recording relates his con-
tributions to the framing of the Dec-
laration of Independence and his
service as President of the United
States. This is an excellent recording
which can be valuable for either stu-
dent motivation to study and reading
or for quick summary of the life of
the founder of the University of Vir-
ginia. The reverse side, intended for
somewhat younger students, is titled
"The Vikings," and summarizes the
explorations and settlements of Green-
land and the American continent, led
by Eric the Red and his son Leif the
Lucky.
Senior high school students can gain
a new insight into Shakespearean
drama through the recordings issued
by THE SPOKEN WORD (New
York) . Included in their recent re-
leases are four, all of which are supe-
rior. These are performed by the
Gate Theatre Players of Dublin. "As
You Like It," "Much Ado About
Nothing," "Taming of the Shrew" and
"Twelfth Night" are the four titles
thus far released. Each play is com-
plete and can be heard with profit
either by individuals listening alone
for pleasure or study, or by groups
listening together. The dramas are
unchanged from the original, except
for the deft and useful introduction
of simple stage-setting sound effects.
These recordings of complete Shakes-
peare plays represent valuable con-
tributions to the recorded literature
available to schools.
*
Equally valuable are several recent
CAEDMON (New York) releases such
as "The Ancient Mariner" backed up
by "The Poetry of Coleridge" read by
Sir Ralph Richardson. In addition to
the title poem, "Kubla Khan," "This
Lime Tree Bower My Prison," "Frost
at Midnight" and "Dejection: An
Ode" are heard.
It is interesting that when Edison
developed the first crude phonograph
he spoke of developing a form of
"written sound" which could be pre-
served and reheard. Francis Turner
Palgrave, at about the same time, was
so impressed with the beauty of some
English poetry that he collected an
anthology of particularly impressive
works. These two arts have been com-
bined in CAEDMON'S "Palgrave's
Golden Treasury," which represents
the work of many major English poets
whose work was well known before
the twentieth century. These include
such giants as Arnold, Burns, Byron,
Coleridge, Donne, Dryden, Keats
\[arlowe, Milton, Shakespeare, Tenny-
.son and Wordsworth to name but a
few. .'Ml in all fifty-four poems se-
lected from Palgrave's original an
thology are here reproduced in sounc
as they were meant to be heard. This
too, is an exceptional recording and
can well be used in secondary schoo!
record libraries as well as in othei
collections for adults.
Still in the area of English Poetr)
we would like to draw to your atten
tion "The Poetry of Keats," also pub
lished by CAEDMON. Sir Ralph
Richardson reads this recording, which
includes "Ode to a Nightingale,"
"Ode on a Grecian Urn," "To Au
tumn," "Ode to Melancholy," "When
I have Fears That I May Cease tc
Be," "On First Looking Into Chap
man's Homer," "La Belle Dame San;:
Merci" and "The Eve of St. Agnes.'
We have not been able to give yoi
the complete contents, but this selec
tion can indicate the importance ol
this recording in the instructional a:
well as the pleasure listening program
The poems are obviously carefulh
and well selected and the_reading i:
superior. Here, too, is a recordinf
which can contribute much to the
pleasures of study and at the same
time increase both the speed and the
intensity of learning for secondar\
school students as well as college stu
dents and adults.
We all recall the delightful "Ruta
baga Stories" which Carl Sandburg
created for his children. CAEDMON
has produced a recording of seven ol
these fascinating tales as told by the
poet and author himself. It is difficull
to assign such a recording to an)
particular group except by saying thai
it is delightful leisure listening foi
children of all ages — and instruc-
tionally valuable in the elementary
school for the opportunity it gives tc
introduce children to Sandburg. The
stories here recreated involve the
fabulous trip to the Rutabaga Coun
try and introduce such delightful
places and charming people as thi
Village of Cream Puffs, Hatrack the
Horse, the wild Babylonian Baboon?
and Googler and Gaggler. This one i^
really 'fun for all' and can be used
in instruction for a variety of pur
poses on several levels of learning.
"Listen and Play the Piano" is an
effort to offer direct instruction in
music for beginners. C.^BOT, in pub
lishing this record, claim no more
for it than that through it some musi-
cal talents may be discovered. Hardly
intended for school use, it may still
be applicable to home situations and
may be used in a supervisory sense tc
determine specialized talents.
40
EdScreen & AV Guide — January, 1959
WlhtitcK beMttntent
by William S. Hockman
iBack To Green Lake
>fost oldtimers in the church AV
ield will welcome the news that the
I WO international conference will be
lekl on the beautiful grounds of the
Xnicrican Baptist Assembly at Green
Lake, Wisconsin. Ojjening Sunday eve-
liiig. September 6th, with a keynote
jrrsentation, the 16th Conference will
oncludc Friday evening the 11th.
During these days the theme will be
Improving C;hristian Communica-
ion." Let us hope that the accent will
al! on "communication" and not on
.pclling out "the message" — a tempta-
ioM the clergy find it hard to resist.
\.t;ain, let us hope that .some of the
high ecclesiastical brass" show up for
lie consultation which will run con-
urrcntly in some manner to be de-
.ised by the Conference sub-committee.
In 1960 the Conference is to be held
It the University of Colorado, at Boul-
ler, with August 17 to 24 as the fa-
.ored date.
The AVRG
what a handsome and useful vol-
nne. that FOURTH EDITION
W'RG! Here is a book every minister,
'ducatioiial director, and church
chool superintendent will reach for
)ften, and as he does he will have
ivarm inner feelings of gratitude to the
Committee on ."Vudio-Visual and Broad-
ast Education (C.WBE) of the Na-
ioiial (iouMcil of Churches (NCC)
ind especially to Don Kliphardt, ex-
jediter and editor of the vast project.
\nd a vast job it was! Assembling
more than 50,000 pieces of informa-
:ion from the Preview and Evaluation
^onnnittees acro.ss the country and
ther sources, and reducing it to the
aages of the AVRG, while carrying
orward the other concerns and work
)f the Department, was a task requir-
ng competent skill and many hours
)f labor beyond the line of both pay
ind duty. We salute them for a job
well done! Now let the church buy
($10.00) this indispensable resource
and use it. Orders sent to C.AVBE at
257 Fourth Avenue, New York 10, will
receive prompt attention.
Ids For Lent
If I were responsible for the Lenten
services in my church this year, I
would seriously consider using a film-
strip series. It woidd be no short-cut
to ease. Far from it; even more work
would be involved than for a talk-and-
hear series. It would do at least two
things: a) give a new format to these
services; and, b) bring Biblical scenes
and persons alive as talk can't do.
To get my series of seven, I think I
would use Part IV of Cathedral Film's
"Stories of Jesus" filmstrips. On the
pictorial side they contain good dra-
matic photographs, and on the visual,
a commentary both informing and in-
spiring and having good technical
(|ualities. To these six I would add
another filmslrip. The Raising of
Lazarus would be a good prelude to
Passion Week events covered by the
six. Again. I woidd consider the fitness
of another: Symbols of The Cross,
from Cathedral's "Symbols of The
Church" series.
How would I put this material to-
gether into progress? Many others
would be suitable, and among all of
us there is bound to be a great range
of valid preference. I would start with
a hymn, follow with scripture, and
end this opening phase of the service
with an invocation. Now would come
another hymn, and after this a session
of prayers. Now I would make the
group ready to see (and experience)
the filmstrip presentation. To do this
1 would set the event — Triumphal
Entry, Passover, The Trial, The Cru-
cifixion, The Resurrection, and the
Upper Room Revelation — in their
largest context. I would avoid saying
what the filmstrip was going to say. I
would, however, give it a very large
frame of reference. I would be quiet
and factual about it; not tense or
preachy; and not over 5 minutes long.
Now we would be ready for the
filmstrip. Of course, 1 would have
everything in readiness and tested, and
be sure of any who were assisting me
in the operation and control of facili-
ties and equipment.
After the filmstrip would come a
prayer. It would bring our total ex-
perience before God in thanksgiving
and praise, and recommitment, under
His grace, to Christian living.
Now the closing hymn, still in the
mood of the prayer, and, the benedic-
tion. All this within an hour, and
better still within 50 minutes.
For promotion I would make up an
attractive little four-page folder, to be
mailed out to the parish ahead of
Lent, and placed Sunday by Sunday
as a reminder in the pew racks.
That's how I'd go about using a
filmstrip series for my Lenten services
for my parish. How would you plan
vours?-WSH
Tipping In Church
According to the 64-frame color and
sound filmstrip, A Tip Or A Talent,
the giving of young people to their
church's budget often resembles tip-
ping more than Christian stewardship.
Produced by the United Presbyterian
Church in the USA in cooperation
with the Department of Stewardship
and Benevolence of the National
Council of Churches, this filmstrip
will have wide acceptance and useful-
ness in the local church, in youth con-
ferences and rallies.
It takes up the situation of teenager
Don, who tells his own story. On a
double date on Saturday night, he is
just about (financially) able to meet
the tip when the check for refresh-
ments is dropped on the table. On
Sunday, just after the collection plate
passes, he suddenly realizes that he has
just tipped God, as it were. This trig-
gers a chain of reflections on all that
he has received from God via his par-
ents, his home, his friends, and his
church. As he shares these reflections
on the quality of his Christian stew-
ardship via the commentary of the
filmstrip, we join him easily in resolv-
ing to do better ourselves.
^dScreen & AV Guide — January, 1959
41
Produced for use with Junior Hi
and Senior Hi young pcopk', this fihii-
strip can help the thoughtful youth
leader give new and deeper meaning
to Christian stewardship. The art is
fjuite a(re|)lahle in quality; the con-
tent well organized; and the narration
well-spoken and effective. It is a cred-
itable and useful job. .Available from
Presbvterian Distribution .Service, 1,56
Fifth Ave., New York 10, N. Y.
Block Drama
One way to evaluate a filmstrip is
to measure it against what the maker
says he set out to do; against what he
intended to accomplish.
In producing Tlie Builders, the Di-
vision of Evangelism of the United
Presbyterian Church in the USA (156
Fifth Ave., New York 10) says it "is to
state clearly and briefly the basic re-
sponsibility of the evangelism chair-
man and committee in the local
church." . . . That it is not a philoso-
|)hy of evangelism and not "intended
to be an exhaustive presentation of
the \arious methods or program ideas
on evangelism. . . . The one focus of
attention is upon the work of the
conniiittee." It is "to show exactly
how a vital evangelism committee will
organize itself to do its task."
Measured against this description.
The Builders is just short of a total
flop. We have a hunch that more
money than know-how went into its
planning.
The visual goes one way; the audi-
tory another. While we look at some
five or six adults fooling around with
some over-size blocks we are supposed
to listen to a narration having little
or nothing to do with this block
drama. .\s our attention shifted back
and forth between the two totally
luiintegrated elements of this so-called
filmstrip. we wound up with little or
nothing of what the maker said he was
going to give us.
Being visual, our attention seemed
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to stick by the stooping, lifting, ant
aligning of the block-drama — a nioun
tain of pseudo - effort that finalh
brought forth a very silent and upi
meaningful cinirch-arch.
What is this filmstri|) good for
Clertainly not to accomplish the ob
jectives of the statements above! I
neither shows how to have fun witf
blocks, or, how to get yourself organ
ized and motivated to do local duircli
e\angelism. It does illustrate sii|)erl)l>i
hou not lo make a fihiislrip.
The Power of literacy
After Saeed learned to read he was
not the same again; nor was his vil
lage ever the same. That's why tht
filmstrip that tells of this translorma
tion is titled. Village Reborn.
When- literacy came to his village
life got a new dimension — for th(
men, for the women, for the children
But. what would they read? Wlu
would supply abundant iodder for the
mind? .-\nd. what woidd be its c]uality:
Serious c|uestioi)s, and all to be an
swered for young people and adult?
who will let Village Reborn take therr
into a quest for more information
about the work of the Committee on
Workl Literacy and Christian Litera
ture, which carries on work in more
than 50 countries and more than 25(
languages. On this write to Lit-Lit
156 Fifth Ave., N. V. 10; for the film
strip, write to Friendship Press, 25/
Fourth Ave., N. V. 10. Price, §5.00;
a good buy for your local .AV library
From the saine source you can gel
Freedom Higfni'/iy. 35 minutes worth
of episodes and memorable events in
American history. Good and useful
for men and women — when history is
what you want.
Sound and Fury
Battle On A Small Planet is a 94-
frame 15-minute "sound filmstrip in
color cartoons for youth on the mean-
ing of the Gospel." The commentary
is LP recorded with music and sound
effects, and there is a use-guide to
complete the package. It was produced
by the Division of Evangelism of the
United Presbyterian Church in the
US.\ for use at presbytery youth rallies
and in local church fellowship groups.
Boiled down to essentials, as the
title suggests, the content is concerned
with the battle of Gotl with the Devil
for the souls of the inhabitants of this
"small planet." How is this message
on the "meaning of the Gospel" de-
livered?
On the art side, I found the visuali-
zations off-beat, ineffective, crude, dis-
g u s t i n g and disconcerting — when
42
EdScreen & AV Guide — January, 1959
judged against what the Gospel in-
iiaicly requires of tliose who accept it.
A lie-bop cartooning of wliat goes on
between a soul and its Maker is both
bad taste and bad.
Turning to the audio, we are treated
to screechings, to bangs, to trumpet
blarings, to irrational sound effects as
jerky narration talks excitedly about
sin, selfishness, and sahation in beat-
generation cliches. W'liat a racket!
And look at the e(|uipment this
filinstrip needs for its most effective
utilization: a filmstrip projector in-
tegral w-ith a record player which can
iiiili/c subsonic frame-adxance signals.
How many churches will have such
e(|uipnient? Few. What if they don't?
Ihey then are likely to get even more
rac ket from the record — as the sub-
sonic becomes quite sonic. This adds
up to greenhorn and unrealistic plan-
ning. Let's take some comfort from the
realization that few youth leaders will
ever be so casual about the "meaning
of the Gospel," or hard up for pro-
gram material, as to take this flippant
filmstrip failure seriously.
Films In Brief Review
Seminary Film
In Such a Time, a 25-minute full-
(olor sound film, tells the story of
young Dick Stewart and his wife Lisa.
Coming from a background of wealth
and |)rivilege, he determinedly .seeks
the true meaning of life as a seminar-
ian at Protestant Episcopal Tlieolog-
ical .Seminary in Virginia. The film
follows him and Lisa, through ups and
downs, for his three years at TSV. We
are given some insight into the semi-
nary process. Not only do we become
acquainted with TSV, but with some-
thing relatively new; the coming to
seminary of older men who have made
a success of some vocation or profes-
sion. For classmates Dick Stewart had
a former Wall Street broker, an air-
lines pilot, and a guided missile ex-
|)ert. 'The dramatic story of men like
tliese — now a common sight on most
seminary campuses — is nicely pre-
sented in this high-ciuality low-budget
film. It will liave wide usefulness in
promoting and interpreting the cause
ol contemporary seminary education
.generally. .Available from the Theo-
logical Seminary of Virginia, Alexan-
dria, Va.
Sympathy For Alcoholics
Ibis is just what the 30-minute
BJtW dramatic film. How Long the
Nighl, is all about. I quote from pro-
motional literature: "This is a frank
utteinpt to build understanding and
sympathy for alcoholics. Until church-
men learn to love alcoholics as much
as they hate alcohol, they can never
9
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fulfill a redemptive mission in this
area of human need."
Again 1 tiuote: "How Long the
Xighl portrays the reasons why so
many alcoholics keep on drinking, and
the struggle of one wife to try to un-
derstand her alcoholic husband." (One
main reason is given: it is hypothet-
ical.)
One more (piote: (This film) "is
primarily a discussion starter. Adult
church groups will use it to point out
ways of helping alcoholics and their
families." It is for adults only.
This film ought to kick up discus-
sion. I'd like to ask if the "mean
mama" etiology of alcoholism is after
all an explanation? Again, if 1 convert
my church into a hospital for alco-
holic cripples, and center my church's
attention on loving the alcoholic, who
then will take up the task of trying to
bring the social plague of alcohol un-
der control? Shall we deal with vic-
tims, or, the cause of victims? Isn't the
liquor business, from grape to gutter,
getting oft pretty easy when it can say
to the church, "Here, you be nice and
helpful to (my) alcoholic, it's your
job after all. We prefer to stick to
production and distribution"?
Yes. mis film can start discussion.
I dare you to prevent it! .Available
for a rental of ,'>8.00 from the Method-
ist Publishing House, Nashville, Tenn.,
and its film libraries across the coun-
try.
Hawaii and Clhina Seas
In the 3()-minute sound and color
film, Tongues of Fire, released by
Cathedral Films, Inc., we have the
dramatic story of a Hawaiian Christian
TO PROLONG
THE LIFE Of
YOUR
MOVIE f ILM
All give
DONT WAIT - - - VACUUMATE!
^ W Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
W Young America
• at DO extra co«t to you
The Funoua
V4CUUI114K
FILM PROTECTIVE PROCESS
SUPER VAP O RATE
PROTECTS AGAINST Scratcbea. Finger-
marka. Oil. Water and Climatic Changea
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Proceu la Available to
You in K.tj Citiea Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 43rd St., N. Y.
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Write for Free Cofafog
AMERICAN BIBLE SOCIETY
Audio-Visuol Department
440 Fourth Avenue, New York 16
CUT-OUT LETTERS
OF DURABLE COLORED CARDBOARD
?i per si't. 2" mpilals, ISO U'ltfr^ and nuiii-
hers DL't set; I =Si " nianuserlpl. ::4U letters
per Met. Ked. black, wlilte, itrveii, yellow and
blue. Only one color and .size per set. Re-
usable adhesive Jl/i)ark. Order hy mail or
ttrlle for free saiiiph-s. C.O.l), is (i.k. Satis-
faction Kiiaranteci).
MUTUAL AIDS, Dept. 59
1946 Hillhurst, Los Angeles 27, Calif.
EdScreen & AV Guide ^ — January, 1959
43
woni.in who defies pagan superstition
to the very brink of a boiling volcano
crater in asserting her faith, in regain-
ing her hold on her wavering converts,
and in reawakening the missionary im-
pulse and motives of a young couple
from the mainland. For use with
young people and adults in the con-
text of worship and inspiration. Rec-
oimiicnded. Rental ,?I2.
In 'M minutes running time, Cry of
the China Seas takes us to Formosa,
to Korea, to Hong Kong, and the Phil-
ippines. Here we see the life-giving
Gospel contrasted with the grab-bag
of illusions offering by communism,
and witness for ourselves the ability of
many of these struggling people to dis-
cern the far-reaching difference. Rec-
ommended. By Cathedral Films; rent-
ing for |12, and widely available from
Cathedral and other film rental li-
braries from coast to coast.
Filmstrip-Centered
Week-Day Teaching
By Elizabeth Loughead
First Baptist Church
Hudson Falls, N. Y.
Here they come! From the public
school nearby for our released-time
religious instruction. How released
they are — from the restraints of the
school room, with its necessary disci-
pline, to the glorious out-of-doors for
a short period before they arrive at
the church in high spirits and in no
mood to learn anything.
.Staffing such a school, especially in
a small community, is quite a head-
ache, and when you add the problems
of adequate and attractive curriculum,
you soon have migraine. But we
wrestled with these and other released-
time problems for several years. No
one was happy with our instructional
pattern and our progress with it.
Then our pastor tried a plan which
has proved successful, and the best
way to explain it will be to describe it
in action. Let's see what happens to a
Seventh Grade class.
On Wedne.sdays at 2 o'clock they are
released from the last school period
for the day. They arrive "released" —
all 44 of them — at the church. They
go to an assembly and are met by six
adults. One acts as the superintendent.
Hymns are sung. This gives them a
chance to "let off steam." These hymns
are related to the theme for the day.
Gradually these young people settle
down. Scripture is read. Prayer fol-
lows; the young people often suggest-
ing the central concern of these
prayers.
Now a sound filmstrip is pre.sented.
This year we are studying the life of
St. Paul, using Cathedral's excellent
"Life of St. Paul" series. We try to
bring this presentation off smoothly.
After this assembly program, the
young people go to permanently as-
signed discussion groups, eight or nine
to a teacher. Here they discuss ques-
tions, prepared by the superintendent
and based on the filmstrip. Each pupil
gets a set, mimeographed and ready
for his notes and inclusion in his note-
book. The superintendent does not
teach a "class" but remains available
as a general resource.
At the close of the class session the
teachers meet with the superintendent
to evaluate the session, to preview and
to discuss the filmstrip for the next
week.
What makes this a good plan for us?
First, it is relatively easy to secure
teachers since the superintendent takes
the initiative in guidance and weekly
preparation. Secondly, with enough
teachers available, the class or discus-
sion groups can be small. Thirdly, a
good sound filmstrip holds attention
and gets over its message, factual and
otherwise. Lastly, our teachers enjoy
the staff meetings and leave each Wed-
nesday feeling that they are prepared,
in the main, for next week.
Our filmstrip-centered plan is not
perfect, of course. We like it enough
to keep working at it and with it, and
just the other day one of our teachers
remarked, "Now I enjoy week-day
teaching," and there was a lot back of
that indirect appraisal of our plan.
AV Usage in
a Typical Church
According to Williard Le Grand,
chairman of the AV committee of the
Roundy Memorial Baptist Church
(4819 N. Ardmore Ave.) of Whitefish
Bay, Wisconsin, the box score on AV
usage for a recent year is as follows:
Sound
Film- Film-
strips strips Films
I'le-School Nursery 1 5 2
Kindergarten 7 5 2
Primary Department 8 6 2
Junior Department 7 8
junior High 11 1
Youth Fellowship 3 ... 1
The Congregation 1 .... 1
\'acation Bible
School 4 4
l.enten Programs ... ... 5
During the year this church pur-
chased 23 filmstrips, 16 of them with
recorded narration. It also put dark-
out shades in the fellowship hall, and
bought a three-inch lens ,so the Lenten
films could be more satisfactorily pro-
jected. During this past summer it used
a series of audiovisual programs for
kindergarden and primary children
during the worship service.
This usage and progress took place
under the guidance of an active audio
visual committee, whose annual repor'
was made last spring to the congrega
tion, and from which the above dat;
was taken. — WSH
Rural Christmas Film
For 22 dclightfid and informing
minutes, Christmas on Grandfalhef:
Farm holds aside the draperies oi
time and we look back across the land
.scape of the years and see in vivid
colors and true perspective how a
typical rural family celebrated Christ
mas as it was observed even as late as
the teen years of this century. Foi
those with lives old enough to have
roots which reach the social-soil of the
early 19 hundreds, the seeing of this
film will be enjoyable nostalgia; for all
others it will be the engaging and
instructive drama of life that moved at
a pace leaving room for graciousness.
Such films, when given the sheen of
authenticity and charm, are never easy
to make and Coronet Instructional
Films deserves genuine appreciation
for bringing this one off so well. \\
very valuable and useful and enjoy-
able contribution to film-.Americana.
Available from local rental libraries.
Headache Switch
That's what the worker at the next-
desk called it! It fit the case pretty
well, for Ed, design engineer, blew
his top over a smudged drawing. He
got a calm explanation of his behavior
from a knowing colleague who called
it another case of the "headache
switch." The film telling us about Ed,
and showing us how he got over this
ailment, is called Anger At Work. I
liked it. I wished that every man of
my church could see it. What it would
do also for their wives! They get head-
aches, too, and they need to under-
stand their husbands, besides. Well,
pastor, service club programmer, staff
advisor to assorted organizations in
the church, here is a good film which
will come pretty close to home (in a
constructive way) to most of your
folks. Recommended. .Available from
International Film Bureau, 57 East
[ackson Blvd.. Chicago 4, 111. Running
time 21 minutes.
Pli'iise
send
all maleri
als for
review
in III is Dej
larlment t
0 Will
iam S.
Hock
ni a n ,
12 June
Diitie,
Glens
Falls.
Xew
York.
44
EdScreen & AV Guide — January, 1959
New Equipment and Materials
New Title — Same Content
The above new title, we feel, is more
descriptive of the contents of this de-
partment then was the designation "Au-
dio-Visual Trade Review." It is our aim
to present here a brief notice of all new
equipment and material that is brought
to our attention by producers and dis-
tributors. Space limitations forbid any-
thing more than just enough data to
permit our readers to judge whether
they have use for the item, or at least
have need for more information con-
cerning it. Each item is numbered so
that readers may, if they wish, enlist
this magazine's further services by sim-
ply circling the corresponding number on
the coupon that appears, for this pur-
pose, in each issue. Our readers will
save time by writing direct to the source
— full addresses are always given, and
firm names decoded, in the back of the
issue. When writing won't you please
mention that you "saw it in Educational
Screen & A-V Guide." The data pub-
lished here is based on press releases
and other information from the sources.
These are new items, not evaluations.
Above all — check through the adver-
tisements in this issue and respond to
them — first. Our advertisers make it
possible to provide you this publication.
They are the outstanding leaders in the
audiovisual field. They deserve our
readers' first consideration.
News of primary interest only to
those in the audiovisual industry will
continue to appear at the end of this
department. Those of import to both
user and source will be found up front
under "NEWS."
For addresses of the sources supplying in-
formation on which these listings are
based, refer to Directory of Listed Sources,
page 53. For more information about any
of the equipment announced here, use
the Readers' Service Coupon on page 52.
NEW EQUIPMENT
CAMERAS, Movie & TV
Sound Recorder for Arriflex 16. New
Caumont-Kalee No. 1690 sound re-
cording unit; camera movement carries
film through recorder; amplifier con-
nection a single lightweight flexible
cable; 2-channel recording amplifier
includes input mixer for 2 mikes, mon-
itoring amplifier for headphone moni-
toring off either input or film, and
volume indicator drive amplifier; 7.5
amp 30-hour battery is housed in am-
plifier chassis; sound is recorded on
pre-striped film. CEC.
For more information circle 101 on coupon
Caumont-Kalee No. 1690 sound record-
ing unit
CAMERAS, Still
Super Ricohflex accommodates both 2 'Ax
2Va and 35mm film, two film counter
windows at back show which is in use
and number of exposures taken. 80mm
f/3.5 lenses, full-size ground glass fo-
cusing, eye- level action finder, wide-
angle magnifier. Complete with leather
carrying case and BC- 1 25 flash unit
$29.95; 35mm color back accessory
$9.95. RICOH.
For more information circle 102 on coupon
CAMERA ACCESSORIES
Battery Capacitor Flashgun, designed for
use with the Practina and Pracktica
line, may be used also with most
35mm cameras. In some instances a
special cord will be needed. The gun
is all metal, finished in black crackle;
reflector is a folding fan of stainless
steel. A 22V2 volt hearing aid type
battery provides amperage for up to 2
years use. A "ready" light, pushbutton
operated, checks capacitor charge.
Uses No. 6 or No. 26 flashlamps.
With plastic carrying case, coiled cord
and mounting bracket, less battery,
$15.50. STANCAM.
For more information circle 103 on coupon
Blimp for Arriflex 35. 1000-foot blimp
accepts regular synchronous motor and
standard Mitchell magazines. No al-
terations necessary on either camera or
magazines. Permits microphones with-
in 3 feet of camera. Built-in filter
holder. Remote focus and diaphragm
adjustment. $3,995. CEC.
For more information circle 104 on coupon
Exposure Meter for High Speed Photogra-
phy measures only the amount of light
that reaches the film. Designed for
Fairchild Motion Analysis cameras, its
2-degree acceptance angle permits
readings to be taken from camera po-
sition. Aperture setting is read di-
rectly from the ring scale, present to
the film speed. Model HS3201 —
$179.50. FAIRCHILD.
For more information circle 105 on coupon
Two New Color Films, featured by PER-
UTZ at recent Photokino. Color C-18,
daylight reversal, ASA 50, 5400, K
reportedly has exceptional latitude.
Color C-12, ASA 12, requiring labora-
tory machine development, is offered
for extreme sharpness. All Perutz
35mm films have frame identification
numbers 1 -90 along both perforations.
All are in tropically safe packing. Per-
kine U-27 film for 16mm and 8mm
cameras has been increased in speed
to 4x that of U-21 and 16x that of
U-I5. Image color is reportedly iden-
tical to that of other makes of film
and inter-splicing is said to present no
problem. BURBR.
For more information circle 106 on coupon
PROJECTORS, Still
Bell Gr Howell "Explorer" Slide Projector
"Explorer" Slide Projector. 40-slide tray,
permits rearrangement (editing) dur-
ing showing. All controls on illumi-
nated panel at back. Slides cannot
"pop" out of focus, screen is dark dur-
ing change. Model 742, 300-watt,
manual control $79.95. Model 744,
same with remote control forward or
reverse $99.95. Model 754 same with
500-watt lamp, plus automatic 8-60
second interval projection $149.95.
Model 754Y same plus Filmovara zoom
lens for varying screen size without
moving projector, $179.95. Remote
control serves also as illuminated
pointer to screen. 16!/2 lb. 9x1 1x14".
BELL Cr HOWELL.
For more information circle 107 on coupon
EdScreen & AV Guide — January, 1959
45
PROJECTOR ACCESSORIES
Fibre Shipping Cases in a wide range of
sizes include cases for video tape, in
addition to those for 1 6mm film, tape
and filmstrip-and-record. Minimum
order 12. EXCELSIOR.
For more information circle 108 on coupon
Long focus lenses for Cenarco 3,000-watt
slide projector. 8'/2" to 22", prices
range from $20 to $95. CENARCO.
For more information circle 109 on coupon
Pylon Film Cleaner. For cleaning films
on projector at normal operating speed.
"FilMagie." Kit for B&H, Ampro and
EK projectors $5.40; for RCA, TSl or
Victor $6.25. DC.
For more information circle 110 on coupon
Remote Control for Airequipt slide mag-
azines, fits most projectors using this
make of changer and magazines.
$35.95. 10-foot pneumatic remote
control cord $3.95; electric $9.95.
AIREQUIPT.
For more information circle 1 1 1 on coupon
Slide Editor. Accessory for Airequipt
slide changer for showing single slides
instantly, for previewing, sorting, ed-
iting. AIREQUIPT.
For more information circle 112 on coupon
Strong Universal Arc Slide Projector takes
Cenarco 3'/4x4" slide changer. This
electric slide changer carries 70 slides
and changes them by push button re-
mote control in half a second. $285
plus mounting bracket $38. Conver-
sion instructions. CENARCO. STRONC.
For more information circle 113 on coupon
Vue-File. Permits filing of 2x2 ready-
mount slides in 8 '/a x t 1 looseleaf
binder, 1 2 to a sheet, in heavy card-
board frames in which the 1 2 slides
can be readily arranged and shifted for
selection and editing. A way of filing
slides right with teachers' guides,
school made outlirres, etc. for ready
reference. 25 sheets (holding 300
slides) $8.75. B&J.
For more information circle 114 on coupon
SOUND EQUIPMENT and Accessories
"Atomic Jewel" Static Eliminator. De-
vice about the size and weight of a
green pea clips to the tone arm of a
record player to eliminate dust-draw-
ing static from records. Radioactive
"Polonium" emits alpha rays in non-
toxic quantity. Made under byproduct
material license from AEC. ROBINS.
For more information circle 1 1 5 on coupon
"Classroom 21" TV Receiver. Provides
for instantaneous switch from closed
circuit to off-the-air TV reception;
separate input jack allows use as pub-
lic address speaker for school an-
nouncements or classroom lecture. Ac-
cessory stand provides tilt control to
evade reflections. 20-foot service cord.
Charcoal or blond grained finish. MO-
TOROLA.
For more information circle 116 on coupon
Dual Voice Coil Woofer. 12", 40-6000
cps; 8 ohm. Eliminates second woofer,
connects readily to a limited-range sec-
ond channel speaker for stereo. Model
C-12SW $39.50. UNIVERSITY.
For more information circle 117 on coupon
FM Tuner Knight KN-140 basic FM tuner
can be played through any hi-fi sys-
tem, TV, tape recorder or AM radio or
similar unit having input jack. 9" x
75/8" by 2 'A" high. Automatic fre-
quency control locks in FM stations.
50-20,000 cps. Two high impedance
outputs permit feeding signal directly
to recorder amplified off the air.
$49.25. ALLIED.
For more information circle 118 on coupon
Giant Voice Vagabond, transistorized
hand portable loudspeaker, 6 lb.,
1 OOOx voice amplification. Elimination
of tubes permits very rough handling.
Detachable microphone and accessory
mount for standard PA setup, or
mounting on car fender with mike in-
side car. $179.50 complete with bat-
teries. Carrying case extra. ANTREX.
For more information circle 119 on coupon
Knight 3-way High-Compliance Speaker
System. 12" woofer, 8" midrange and
high frequency tweeter. Encased L-C
crossover network (6 db per octave)
at 800 and 3500 cps. 40-19,000 cps
response. 20 watt, 40 watt peak. 16
ohms. Case approx. 1 4x26'/2xl 3,"
finished 4 sides, for use in bookshelf
or on mantel. Mahogany, limed oak,
walnut. $84.50. ALLIED.
For more information circle 120 on coupon
cxutiiilt audiofile
box 1771
albany 1
new york
for summary, appraisal and utilization information
about spoken disc and tape recordings for schools,
libraries and colleges — as well as for audio-visual, and
curriculum and materials centers.
audiofile -the cross-indexed cord file
Max U. Bildersee
Editor
o
descriptive
brochure ovoiloble
"Cold Crown Prince" stereo tape recorder!
"Cold Crown Prince" Stereo Tape Re-
corder plays half-track monaural andi
stereo to two cathode follower outputs.
30-30,000 cps at 15 ips; 30-10,000
at 3% ips. 3 motors, 3 speeds. 2 in-
put channels, 2 microphone preamps.
Magnetic payoff and take-up. $475.
INTERAD.
For more information circle 121 on coupon
Matched Arm and Magnetic Cartridge for>
Stereo Disks. New combination devel-
oped in collaboration with London Re-
cording Laboratories. Tracking force
3.5 grams; diamond stylus tip 0.5 mil
radius; output 4 millivolts; tip mass
reportedly 50% lower than on con-
ventional design cartridges; arm height
adjustable from 1 Vs" to 2'/2" above
mounting board; mounted on friction-
less roller bearings. SCOTT. $89.95.
Hi-Fi catalog and technical data free.
For more information circle 122 on coupon
Stereo Preamp Control Center features
five pairs of stereo inputs controlled
from front panel; separate bass and
treble controls on each handle even
non- identical speakers when used in
a stereo system; DC on heater fila-
ments eliminates need for hum balanc-
ing. Model Knight KN-700A $89.95;
remote control unit $14.95. ALLIED.
For more information circle 123 on coupon
Stereo- TV Combo. Combination of a TV
receiver (21" or 24" screen), with a
4-speed, 3-speaker stereo phonograph
and AM radio ( AM/FM at extra cost) .
Mahogany, limed oak, or maple.
OLYMPIC.
For more information circle 124 on coupon
MISCELLANEOUS ITEMS
Chalkboard Easels. "Talent Scout" double
easel permits two 6- 1 2 youngsters to
work simultaneously, 20x26" wash-
able chalkboards adjusted separately
for height, likewise the supply trays.
Folds flat. $16.65. Other models in-
clude the new Professional No. 250
Imperial, large canvas holder adjust-
able, built-in palette holder, folds flat,
$15. ANCO.
For more information circle 125 on coupon
Cut-Out Letters for Bulletin Boards.
Made of colored cardboard, choice of '
red, black, green, yellow, blue, and
white. 180 capitals 2" high; or, 240
letters 1 ^'s" high manuscript style;-
set $1. Reusable adhesive for mount-
ing, $1 per pack. MUTUAL.
For more information circle 126 on coupon
46
EdScreen & AV Guide — January, 1959
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
H — filmstrip
si— slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes < running time)
fr — frames < filmstrip pictures)
si — silent
$d — sound
R — rent
btrw — black & white
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH— Senior High
C — College
A— Adult
AGRICULTURE
Farming in Europe and Asia mp UWF
20min sd b&w $110. Specialization
in agriculture outgrowth of climate and
basic needs of population. Vineyards
In France, wheat fields of eastern Eu-
rope, olives in Greece, date palms in
Africa, rice in China, sisal, kapok and
tea in Indonesia. Pri. El. Int.
For more information circle 127 on coupon
Farming in North and South America mp
UWF 20min sd b&w $100. Influence
of climatic and economic conditions,
mechanized farming in north, mainly
hand labor in south. Wheat, corn, cot-
ton, vegetables, fruits, coffee, bananas.
Pri. El. Int.
For more information circle 128 on coupon
ARTS & CRAFTS
Rembrandt: Painter of Men. mp CORO-
NET sd col $192.50 b&w $105.
Honoring the 350th anniversary of
Rembrandt's birth, this film, commis-
sioned by the Netherlands goverment,
draws upon more than 60 original
paintings, the largest collection ever
assembled. Films tell story also of the
life of the painter. SH C
For more information circle 129 on coupon
BUSINESS EDUCATION
Engineering of Agreement mp ROUND-
TABLE 22min sd col $240 b&w $140,
includes a 4-minute trailer "What
Would You Say?" and study guide.
Analysis how to overcome barriers to
agreement by means of open questions
and rephrasing. 10 open-end state-
ment situations provide on-the-spot
practice by viewers. C A
For more information circle 130 on coupon
EDUCATION
Teaching Today mp USC 14min sd col
$120; r$4. Six points that mark a
"profession"; why teachers qualify as
professionals, the schools as big busi-
ness, sync-sound sequences show the
difficulties of school finance. SH C
A TT
For more information circle 131 on coupon
FEATURES
Great Day in the Morning mp IDEAL
92mi_n col $26.25. Robert Hardy An-
drew's best-seller about the early days
of Denver, at tbe eve of the Civil War,
brought to screen. Virginia Mayo,
Robert Stack.
For more information circle 132 on coupon
Texas Lady mp IDEAL 86min col $26.25.
Attractive newspaper woman battles
land and cattle barons of the '80s.
Claudette Colbert, Barry Sullivan.
For more information circle 133 on coupon
Wichita mp IDEAL 81 min col $25. The
story of Wyatt Earp, the marshal who
sought to enforce the law so strictly
that he alienated his own supporters.
Joel McCrea, Vera Miles.
For more information circle 134 on coupon
GUIDANCE, Personal
Are You Popular? (new edition) mp
CORONET llmin sd col $100 b&w
$55. Completely new version brings
this film up to date. Boy and girl are
popular everywhere they go because
they are friendly, considerate and in-
terested in other people. SH JH
For more information circle 135 on coupon
The Snob mp YAF 14min sd col $160
b&w $80. "Croup Living" series.
High school girl's attitude causes her
classmates to label her a "snob." Film
seeks out causes for her behavior, chal-
lenges students to re-examine their
verdict. JH SH
For more information circle 136 on coupon
HEALTH, SAFETY
First Aid for Aircrew mp NFBC 28min sd
col $240. Least injured member of
crashed airplane takes over first aid
responsibility. Made for Canadian Air
Force instruction, useful for other first
aid trainees.
For more information circle 137 on coupon
Rescue Party mp NFBC 29min sd b&w
$120. How a trained civil defense unit
tackles a collapsed building, clearance,
identification, tagging, record keeping.
SH A
For more information circle 138 on coupon
The Story of Anyburg, U.S.A. mp DIS-
NEY 8min sd col $125. ($100 to
non-profit organizations) . Mythical
town, plagued by traffic troubles, puts
the automobile on trial — but has to
convict its drivers instead. Driver ed-
ucation.
For more information circle 139 on coupon
INDUSTRY, Transportation
Forestry mp UWF 20min sd b&w $110.
Wasteful practices contrasted with
modern conservation and tree farming,
lumber mills, pulp, plywood, by-prod-
ucts. Also rubber, cacao, quinine. Pri
El Int.
For more information circle 140 on coupon
Full Speed Ahead mp AEC 15min sd col
apply. Installation and testing of
nuclear heart of the "NS Savannah,"
the world's first nuclear-powered mer-
chant vessel. C A
For more information circle 141 on coupon
Material Handling Education fs M H I, si
b&w 600 fr. $15 to educational insti-
tutions, $20 to industry. Coded as to
type of material, by Col lege- Industry
Committee on Material Handling Edu-
cation. C A
For more information circle 142 on coupon I
Louis de Rochemont presents
ROGER TILTON'S
7 Cuideposts to
Good Design"
H'tinm Hd. 14 mtn. Color,
Itental: tlO.OO.
Sale: J150.00
"Only American film that
(nsru.>ises (leslKn on a basic
tHiucallon level with benefit
(»r hindrance) of specific
tiroductlon promotion."
.SK.V/) h'DIt III l: l.iTliHT FItF.K ClTAI.Oa:
Louis de Rochemont Associates
Film Library Dept. ES
2 ST W. 2rilh St.. New York 1. N. Y.
OKeuon 5-722 0
-^Remote /
^^ control'^
^ if 6800
\ E\ecH".c
\ For Demonstration,
V or price list,
GENARCO INC
Jamaica 35, N. Y.
&^-" (
rpHiN/
l»7-03 SUTPHIN>
BLVD.
CITIZENSHIP
ACTION
o vew film showing opportunities for
CITIZENSHIP development through
student activities produced by
INDIANA UNIVERSITY
audiovisual center
Bloomington, Indiana
for aids to
BETTER, FASTER
I READING
AUDIO VISUAL RESEARCH
Oepl. U91, 523 S. Plymouth Ct., Chicago S
EdScreen & AV Guide — January, 1959
47
Mining mp UWF 20mm sd b&w $110.
Minnesota iron, English coal, Peruvian
copper. South African gold and dia-
monds. Importance of mining to na-
tional security and well being. Pri El
Int.
For more information circle 143 on coupon
Railroad Builders of the North mp CNR
26min sd col. Apply. Construction
of five new railway lines Into
northern British Columbia, Manitoba,
Ontario, Quebec and New Brunswick
frontier areas. Modern machinery and
construction methods are featured. SH
C A
For more information circle 144 on coupon
Trade and Transportation mp UWF 20
min b&w sd $1 10. Exchange of money
for goods, link to transportation In
Canada, Malaya, Holland, China, Ger-
many, Britain, New York. Pri El.
For more information circle 145 on coupon
LANGUAGES
Record Time Language Series rec COL-
REC choice of 2-12" LP or 7-7" @
45 rpm. $9.98. Designed, by pur-
poseful intermixture of all tenses, to
enable the student to converse natu-
rally from the start. Course consists of
40 lessons; includes hard cover text-
book devoted to grammar, pronuncia-
tion guide, 5000-word bilingual dic-
tionary and everyday conversational
and idiomatic phrases. Spanish, French,
German, Italian.
For more information circle 146 on coupon
Don't
even
lEITIOI
that
word!
"Frightened to death" is no fig-
ure of speech where cancer is
concerned. Each year thousands
of Americans lose their lives
needlessly because they were too
terrified about cancer to even
learn facts which could have
saved their lives! Learn how
to protect yourself and your
family by writing to "Cancer,"
c/o your local post office.
American Cancer Society
LANGUAGE ARTS & STUDY SKILL
The Cuckoo Clock That Wouldn't Cuckoo
mp CORONET 11 min sd col $100
b&w $55. Black Forest legend charm-
ingly pictured. Hans Ticktocker, mas-
ter clockmaker, unable to fathom why
the cuckoo in the prince's clock won't
sing, finally listens to his wife who
thinks it is because the cuckoo is lone-
ly. A second cuckoo brings happiness
to all. Pri.
For more information circle 147 on coupon
Newsweek Talking Magazine rec APHB
4LP 12" weekly, $3.50; $182 per
year; $100 wk if passed on after per-
sonal use to a circulatory library for
the blind. The entire contents of each
issue of Newsweek on four records (8
sides), one of the labels in Braille,
mailed postage free two days after
newsstand appearance.
For more information circle 148 on coupon
LITERATURE & DRAMA
American Poetry Pre- 1900 2rec EAVI
12" LP Bradstreet, Freneau, F. Hop-
kinson, Adams, J. Hopkinson, Pierpont,
Woodworth, Halleck, Drake, Bryant,
Pinckney, Emerson, Longfellow, Whit-
tier, Poe, Holmes, Thoreau. Read by
David Allen, Nancy Marchand, David
Hooks. SH C
For more information circle 149 on coupon
Beowulf-Chaucer Excerpts rec EAVI 12"
LP. Beowulf Prologue, Voyage to Den-
mark, Fight with Grendel, the Ban-
quet and others. General prologue to
the Canterbury Tales, The Prioress's
Tale and others. Read by Helge Ko-
kerwitz, John C. Pope. SH C
For more information circle 150 on coupon
Bryant- Emerson-Whittier-Longfellow, etc.
rec EAVI 12" LP, To a Waterfowl,
Concord Hymn, Barefoot Boy, The Vil-
lage Blacksmith, Charge of the Light
Brigade, Song of the Shirt, and others.
Read by David Hooks, Heidy Mayer,
Edward Asner. HS C
For more information circle 151 on coupon
Edgar Allen Poe: Background for his
Works mp CORONET 13'/2min sd col
$137.50 b&w $75. Account of major
events in Poe's life, interwoven with
readings from his works, brings out his
stature as literary craftsman, critic and
perfector of the short story. SH C JH
For more information circle 152 on coupon
Julius Caesar rec EAVI 1 2" LP. Abridged
version read by Shakespearean players
Truman, Michael, Jones, Hewlett
(England). SH C
For more information circle 153 on coupon
Keats-Shelley rec EAVI 12" LP. Keats:
Ode to a Nightingale, To Autumn, La
Belle Dame Sans Merci, Ode on Mel-
ancholy, and others. Shelley: Ode to
the West Wind, Indian Serenade, Oz-
mandias. Hymn to Intellectual Beauty,
and others. Read by Theodore Mar-
cuse. SH C
For more information circle 1 54 on coupon
Merchant of Venice rec EAVI 12" LP.
Abridged version, read by Shakespere- .
an players Paul Sparer, Nancy Mar-
chant, John Randolph. SH C
For more information circle 155 on coupon
Scott- Byron- Keats-Shelley, etc. rec EAVI
12" LP. Lochinvar. Inchape Rock.
Abou Ben Adhem. A Wet Sheet anc
a Flowing Sea. Destruction of Sen-
nacherib. Endymion. To a Skylark,
On His 71st Birthday. Read by Davie
Hooks, Heidy Mayer, Dean Almquist.
SH C
For more information circle 1 56 on coupon
MATHEMATICS
The Metric System mp CORONET 1 3 'A
min sd col $110 b&w $60. The his-
tory of the system of measurement
used throughout most of the world,
and its advantages over that in use ii
the U.S.A. JH SH
For more information circle 1 57 on coupon
MUSIC, General
Opera and Ballet Stories (series) 6sf$
JAM fs with LP 12", series $49.50, U
only (6) $28.50, indiv. $4.95, Rec-
ords only (6) $21, indiv. $3,95. The
records recite captions of each picture
on one side, and give principal music
on the other. Titles: Lohengrin anc
Meistersinger (Wagner) ; The Magic
Flute (Mozart); Aida (Verdi); The
Barber of Seville (Rossini); and, with
complete score, Coppelia Ballet (Del-
ibes). JH SH
For more information circle 158 on coupon
MUSIC, Instrumental
Brussels World's Fair Salutes Big Band^
stereo disks. Tommy Dorsey, Ted
Heath, Glenn Miller, Benny Goodman.
OMEGA.
For more information circle 159 on coupon
Cento Soli Orchestra, Paris. Stereo disks.
Schubert's Ninth. Schumann Plane
Concerto. Roussel's The Spider's Feast
and Piano Concerto. OMEGA.
For more information circle 160 on coupon
PHYSICAL ED. & SPORTS
The Low Board mp UWF 1 Omin sd col.
Stop-motion and slow-motion photog-
raphy aids in showing control of spring
■ and importance of approach to end of
board. JH-A
For more information circle 161 on coupon
Rockne of Notre Dame mp PRUDENTIAL
30min b&w free. Biographical docu-
mentary of famed coach, as broadcast
by CBS-TV. JH SH C A
For more information circle 162 on coupon
PRIMARY GRADE Material
Spotty the Fawn in Winter mp CORO-
NET 1 Imin sd col $100 b&w $68.75.
Sequel to the popular primary story
film Spotty: Story of a Fawn. As au-
tumn comes and winter's snows follow,.
Spotty finds it hard going until a little*
girl puts out food for him. Pri. Int.
For more information circle 163 on coupon
RELIGION & ETHICS
The Children's Widening World rec AL-
PARK for the Connecticut Council of I
Churches. $7 inc. guide. Recorded
"Thinking Session" conducted by Hel-
en Parkhurst with a group of 11-12-
year-olds discussion how to make
friends with children of other races,
colors, creeds. Spontaneous conversa-
48
EdScreen & AV Guide — January, 1959
tion, timely, challenging, of interest to
all ages.
For more information circle 164 on coupon
How the Old Testament Came to Us. fs
CEP si col $5.50. The religious ex-
perience of the Hebrew people as ex-
pressed in historical, prophetical,
priestly and literary writings have been
accepted as sacred literature because
of their inherent spiritual significance
as a record of man's growing under-
standing of Cod.
For more information circle 165 on coupon
Correction :
Palestine in Jesus' Day 2fs CEP si col.
Live photography and art work blend
in recreating history, geography, and
living customs in Biblical times. Part
I (63fr), Part II (60fr) ea $5.50.
For more information circle 166 on coupon
The Story of Pope Pius Xir. mp UWF
b&w r IDEAL $2. Highlights of the
late Pontiff's life from pre-coronation
days to his burial. JH SH A
For more information circle 167 on coupon
The Story of the Pope mp NTA 65min
b&w apply. The pomp and pageantry
of a Papal election and intimate views
of the daily life of a Supreme Pontiff.
Based on the life of the late Pope Pius
XII, narrated by Bishop Fulton J.
Sheen, with foreword by Francis Car-
dinal Spellman. JH SH C A
For more information circle 168 on coupon
SCIENCE, General
Basic Science Textfilms 33fs RP 40-50
fr some col @ $6 others b&w @ $3.
Arranged in nine subject categories:
Life Long Age (6 col $32.40); Bird
Study ( 5 col $27 I ; Astronomy ( 4 col
$21,601; Elementary Chemistry (3
col $16,201 Dependent Plants (2 col
$10.80) Plant Study Croup (4 col
$21.60); Weather Study (1 col 2
b&w $10.80); Electricity and Magne-
tism (3 b&w $8.10); General Science
Group (2 col I b&w $13.50). Corre-
lated with the Row-Peterson Basic Sci-
ence Education Series; Teacher's Man-
ual with each strip. JH SH
For more information circle 169 on coupon
SCIENCE: Physics & Chemistry
Destinations of Tomorrow mp AUTO-
NETICS I2min sd col free. The de-
velopment of inertial navigation sys-
tems such as made possible the voyage
of the Nautilus under the North Pole,
and the prospect of space travel. A
landing on the moon is visualized. SH
C A
For more information circle 1 70 on coupon
Inside the Atom mp NFBC llmin sd
b&w $40. A trip behind the lead-
sheathed walls of Canada's Chalk River
atomic plant. Animation explains chain
reaction. Experiments in medicine and
agriculture. JH SH C A
For more information circle 171 on coupon
aws of Conservation of Energy and Mat-
ter mp CORONET 8min sd col $82.50
b&w $45. Importance of the laws as
basic principles of science is empha-
sized by means of animation and other
demonstration techniques. Matter and
energy, while indestructible, are shown
under Einstein's theory to be inter-
convertible. SH JH
For more information circle 172 on coupon
The Laws of Cases mp CORONET 1 3 '/a
min sd col $110 b&w $60. The gas
laws of Boyle, Charles, Dalton, and
Avogardro are explained and their im-
portance in physical science is em-
phasized. Relationship of pressure,
volume and temperature of confined
gas, determination of molecular
weights, law of partial pressures. SH
JH
For more information circle 173 on coupon
Rockets, Satellites. Plastic scale models,
free "rocket encyclopedia." Most kits
include human figures in action poses,
to give size ratio. Assembly by stu-
dents. Line also includes boats, auto-
mobiles, armaments. REVELL.
For more information circle 174 on coupon
SOCIAL STUDIES: Economics
Date With Liberty 5mp CASSYD ea 5min
sd b&w set of five $125. Short dis-
cussion films based on Almanac of Lib-
erty, recent book by U. S. Supreme
Court Justice Wm. O. Douglas. These
discussion shorts, presenting the Bill
of Rights as a living testament of our
freedom, have been chosen for inclu-
sion in the Defense Department Infor-
mation and Education Screen Maga-
zine. SH C A
For more information circle 175 on coupon
SOCIAL STUDIES: Geography, Travel
Animal Raising, Hunting and Fishing mp
UWF 20min sd b&w $110. Influence
of geography on basic pursuits ranging
from Arctic tundra to Sahara's sands.
Pri El Int
For more information circle 176 on coupon
Asia Study Kit photographs, maps, etc.
ASIA $1. An experimental packet of
materials designed to supplement text-
books, etc. on Ceylon, India, Nepal and
Pakistan, includes I 7 photos of art and
architecture and 10 larger people-and-
places pictures, plus pamphlets, maps,
bibliography.
For more information circle 1 77 on coupon
Australia, Indonesia and the Philippines
7fs JAM si col series (7) $36.50 in-
div. $5.75. Australia — City Life (37
fr) ; Australia — Ranching; Australia
Farming and Mining; Indonesia — Vil-
lage and City Life; Indonesia — Prod-
ucts, Customs and Arts; The Philip-
pines— Village and City Life; The Phil-
ippines — Farming and Natural Re-
sources. El. JH.
For more information circle 178 on coupon
Canadian Geography (Series) 7mp NFBC
l_8-25min b&w ea $80. Physical Re-
gions of Canada; Mountains of the
West; The Great Plains (also in color
@ $160); The PreCambrian Shield;
IRON CURTAIN LANDS
(Post-Stalin Period)
An up-to-date, objective, authoritative sur-
vey of the Soviet Union and her European
Empire.
Edited under the supervision of Dr. Michael
Petrovich, Ph.D., Associate Professor of
History, The University of Wisconsin.
16mm sound, 20 minutes. Color or B&W
Preview Prints Available
A Graver- Jennings Production
2765 Forest Glen Trail Deerfield, Illinois
The Great Lakes-St. Lawrence Low-
lands; The Atlantic Region; Winter in
Canada. Choice of narration in Eng-
lish or French. JH SH
For more information circle 179 on coupon
Five Additional Slidebooks EPCB illus-
trated travel books (24-36pp) carry-
ing 8 color slides in slotted front hard
cover ea $3.50 Blenheim Palace; Ed-
inburgh; Ceremonial London; Cam-
bridge; The Trassachs.
For more information circle 180 on coupon
Geography of the United States: An In-
troduction mp CORONET 1 3 '/zmin
sd col $125 b&w $69.75. Overview of
variety of land forms, resources, cli-
matic regions, crop belts, determining
wide range of occupations, yet unify-
ing a vigorous and highly productive
nation. Int. JH.
For more information circle 181 on coupon
Life in the Alps (Austria) mp CORO-
NET llmin sd col $100 b&w $55.
The seasonal movement of stock from
lower to higher grazing areas shows
how farmers work out a successful
pattern for dairying in a difficult ter-
rain. Haying, gardening, lumbering
also shown. Int. JH.
For more information circle 182 on coupon
Making a Living Around the World (Se-
ries) mp UWF 20min b&w sd $110.
Trade and Transportation, Farming in
North and South America, Farming in
Europe and Asia, Animal Raising,
Hunting and Fishing, Forestry, Mining,
Louis de Rochemont photography. Pri.
For more information circle 183 on coupon
"¥IBBRBIIT" CASES
"THEY LAST INDEFINITELY"
Equipped with steel corneri, steel card
holder and heavy web straps.
Only original Fibarbilt Cases bear this
Traifa Mark
Your Assuranc*
of finust Quality"
For 16mm Film —
400' to 3000' H»»l§
Sold by All Leading Dealers
EdScreen & AV Guide — January, 1959
49
Moot! — Child of New India mp ATLAN-
TIS 1 5min sd col $1 35 b&w $75. The
vision and hopes of a little village boy
as he marvels over the changes taking
place in agricultural tools and human
relationships. El. JH.
For more information circle 184 on coupon
Problems of the Middle East mp ATLAN-
TIS sd 20min sd col $200 b&w $120.
Oil, refugees, boundaries, religion, his-
tory, economics raise disputes and
problems in strategically vital area. JH
SH C A
For more information circle 185 on coupon
Rice in Today's World mp CORONET 1 1
min sd col $110 b&w $60. The major
rice producing areas in Asia, America
and Europe; the importance of rice in
the diet of half the world's people. JH
For more information circle 186 on coupon
This is Central America ROSENE Kit
($55,001 includes 8 color filmstrips
@ $6; 1 LP 10" record $2.75; bank-
note and 7 postage stamps laminated
In plastic $2.25; Guatemalan weaving
sample $1.50; produce samples (cacao
beans, coffee berries, abaca rope fibre)
$2.25; 6 booklets, one to each C.A.
republic and road map $1.25. Items
may be bought separately. The film-
strip titles include each of six coun-
tries, the Panama Canal and the Inter-
• American Highway; the record narrates
the story of the auto trip and includes
singing by children, volcano and other
sound. A multi-sensory teaching kit.
Available slides, too.
For more information circle 187 on coupon
Tibetan Traders mp ATLANTIS 22min sd
col $200 b&w $120. Intimate daily
life of a tribal family woven into the
fabric of a journey by semi-nomadic
Tibetans searching for trade in the
heartland of Asia. JH SH A
For more information circle 188 on coupon
SOCIAL STUDIES: Government
Your Meat Inspection Service mp UWF
28min sd col $ 1 3 1 .50. U. S. Dept. of
Agriculture film on the work of the
Federal Meat Inspection Service. Ex-
amination of both live animals and car-
casses. Laboratory techniques. Impor-
tance to health of the government
stamp. JH SH
For more information circle 189 on coupon
SOCIAL STUDIES:
History & Anthropology
Christmas on Grandfather's Farm (1890)
-A SERVICE TO SUBSCRIBERS-
RETURN this coupon to EdSCREEN & AVCUIDE,
2000 Lincoln Park Wesf BIdg., Chicago 14, III.
MARK items on which you want latest information.
D arithmetic av aids
D art av materials
D audio components
a books on av subjects
a CABINCTS
a film D slide O tape
D cameras & photo equip.
D chalkboards
O charts, maps, models
D cinemascope lenses
D closed -circuit TV
D darkening equipment
D film cement
D film-editing equipment
Q film laboratory service
D film shipping cases
D film titling
D film treatment service
FILMS D instructional
D foreign
D entertainment
D filmstrips
D filmstrip viewers
D flannelboards
D foreign language av
D guidance av materials
a LAMPS for
Q projection
a flash Q spot
a language arts av
D music av materials
Q phonographs and
accessories
Name (print) .
Position
Address
a
phonograph records
a
physical ed. av materials
D
picture sets
a
prerecorded tapes
D
primary materials
D
projection pointers
D
projector tables
PROJECTORS □ automatic
D auditorium film
D classroom film
a filmstrip Q slide
D opaque Q overhead
D stereo □ micro
D soundslide
D
public-address systems
a
reading accelerators
a
recording equipment
a
recording lab service
D
recording tape
a
reels and cans
a
religious av materials
a
science av materials
n
screens
a
slides
a
slide-making accessories
a
social studies av
a
sound movie cameras
a
soundslides
a
splicers
a film D tape
a
tape recorders & playbacks
D
transparencies
D travel & goography
mp CORONET 22min sd col $20C
b&w $110. Pleasant holiday story car-
ries picture of rural living conditions
before the turn of the century, when
farming was still the foundation of our
economy. All ages.
For more information circle 190 on coupon
Commonwealth of Nations Series ) 3 mp
NFBC-MH 30min b&w $100, series
(13) $1000. Historical development
of the British Commonwealth: Ten
Days That Shook the Commonwealth
(Suez Crisis); Portrait of the Family
(Inner Commonwealth); Four Centur-
ies of Crowing Pains; Can It Hold To-
gether?; The Invisible Keystone; Pov-
erty and Plenty (Columbo Plan); Co-
lonialism— Ogre or Angel; They Called<
It White Man's Burden; Black and
White in South Africa; The Colonies
Look Ahead; Road to Independence;!
SH C A
For more information circle 191 on coupon
Project 20 mp MH three 54min b&w
films as shown on NBC-TV ea $195.
Titles: Three, Two, One — Zero (Count-
down preceding nuclear test blast);
Nightmare in Red (Russian Commu-
nism); The Twisted Cross (Hitler).
SH C A
For more information circle 192 on coupon
The Story of the Pilgrims 2mp MH 14
min ea col ea $140; b&w ea $75.
Marionettes are used to portray Thei
Pilgrims' Travels and The Pilgrims inl
America, winding up with the first
Thanksgiving. Grades 1-6. Adult
recreation programs.
For more information circle 193 on coupon
United States Expansion Overseas ( 1 893-
1917) mp CORONET 13'/2min sd col
$137.50 b&w $75. Review of Ameri-
can expansion into the Hawaiian
Islands, Cuba, the Philippines and Cen-
tral America. Policy changes from
Cleveland's anti-imperialism to Theo-
dore Roosevelt's "Big Stick." Prob-
lems of expansion and long-range re-
sults. SH JH C
For more information circle 194 on coupon
NEW PUBLICATIONS
Arts and Crafts Films. 1958 catalog.
University of Illinois, Audio- Visual
Aids Service, Division of University Ex-
tension, Champaign, Illinois.
For more information circle 195 on coupon
Audio-Visual Planning. Suggestions to
school planners and architects for in-
clusion of wall and ceiling screens,
rather than the tripod types, in original
design of school buildings. DA-LITE.
Free.
For more information circle 196 on coupon
College Teaching by Television. Proceed-)
ings of Conference on Teaching by TV
in Colleges and Universities, held ati|
Penn State, October, 1957. 233pp,
6x9, $4.00. ACE.
For more information circle 197 on coupon
CRS Audio-Visual Catalog 1959. Anno-
tated list of approximately 1000 pho-
nograph records and some filmstrips,
also rhythm band instruments. Excel-'
lent arrangement by grade level and
subject area. 25c; free if requested on
school or library letterhead. Children's
Reading Service, 1078 St. John's Place,i
Brooklyn 13, N. Y.
50
EdScreen & AV Guide — January, 1959
Department of the Army, Official Films
and Visual Aid Equipment. New cata-
log, Sept. 1958. Lists films and film-
strips available at Fifth Armory, Cen-
tral Film and Equipment Exchange,
Fort Sheridan, III. (The exchange has
over 8,000 films and 8,500 filmstrips.
Many are cleared for public exhibition
and/or television,
educational Records, 1958-9. New cata-
log of William H. Kilpatrick, Child's
World, Growing Pains and similar se-
ries of records and books. ALPARK.
For more information circle 198 on coupon
lag*. Banners, etc. — 1959 catalog list-
ing sizes from 2"x3" to 20'x30'. Free
for stamped envelope. ACE BANNER.
For more information circle 199 on coupon
>.000 Natural Color Slides U.S. and 35
other countries, made by teacher. Cat-
alog free, send self-addressed stamped
envelope. WALTSTER.
For more information circle 200 on coupon
«iant Projector Threading Chart. 18x28"
blowup of threading chart as applied
to Victor Model 65 16mm projectors,
shows simplified red-white-and-blue
color threading system. Free to A-V
administrators and teacher and projec-
tionist training centers. VICTOR ANI-
MATOCRAPH.
F«r more information circle 201 on coupon
Making magnetic tape splices
-low to Make Professional Magnetic Tape
Splices. How to cut tape, butt splices,
and what happens if wrong angle is
used. Folder also explains the 8 dif-
ferent tapes put out by MMCrM.
For more information circle 202 on coupon
deal Pictures, 38th Annual Catalog.
82pp. Many hundreds of features, en-
^ertainment shorts, educational, reli-
gious, guidance, sponsored, sales train-
ing, etc. films. Free. Includes the
newly released RKO features. See
Trade Directory on inside back cover
for address of your nearest IDEAL
branch.
lodak Lenses, Shutters and Portra Lenses.
Revised ed. Popular treatment of lens
properties, types, functions; shutters,
range finders, optional formulas. 56
pp. 50 cents. KODAK.
For more information circle 203 on coupon
Mathematics and Science Films Special
list describing and giving grade level
for 145 films in this subject area.
CORONET.
For more information circle 204 on coupon
Missiles and Rockets Encyclopedia 32pp
'7x5") 4-color illustrated book pic-
turing and describing scores of rockets
and satellites. Also 1958-9 catalog of
hobby kits, army, navy, merchant ma-
rine, automobiles, etc. scale models.
Inexpensive, authentic, pupil-partici-
pation 3-dimensional teaching devices.
Free to teachers giving school name
and grade. REVELL.
For more information circle 205 on coupon
The Pocket Guide to Tape Recording. In-
dispensable tips on how to meet critical
educator requirements for fidelity and
consistency in school recordings. How
to choose the right tape from among
8 types available. Free. AUDIO-DE-
VICES.
For more information circle 206 on coupon
Reflectorless Flash, explained in principal
article in Kodak Handbook News 58-4.
Free. KODAK
For more information circle 207 on coupon
Safety Education and Driver Education
Films. Also filmstrips. Classified under
Bicycle, Civil Defense, Driver Educa-
tion and Traffic, etc. University of
Illinois, AV Aids Service, Division of
University Extension, Champaign, III.
School, Industrial and Institutional Pro-
gram Distribution. Data on intercom
and program distribution and timing
systems. 1 6pp. Free. MASCO.
For more information circle 208 on coupon
60th Year of Progress. More than 1 ,000
photo tools described in 128-page il-
lustrated book; indexed for profes-
sional, hobbyist, or amateur; press,
studio, candid, commercial, recording,
identification, laboratory and special
purpose cameras, lenses from '/-)" to
72". Free. B&J.
For more information circle 209 on coupon
Burke and James' New Catalog
Survey and Evaluation of Educational Film
Distribution. Mimeo25pp$2. Outlines
three basic ways independent film
producers sell their product and lists
some potential distribution channels
S. R. TANIN, 2316 Ewing St., Los
Angeles 39, Calif.
Tapes for Teaching 1958 catalog. Univer-
sity of Illinois, AV Aids Service, Divi-
sion of University Extension, Cham-
paign, 111.
Transistor Transformerettes. Circular de-
scribes features of 13 basic types of
pwLiNG Pictures
"A TREASURE
IN BOOKS"
Primary Grades for Reading
Incentive and Use of the
Library.
11 Minutes — Color — Sale Only $110.00
(Write for Study Guide and Preview. i
1056 So. Robertson Blvd.
Los Angeles 35, Calif.
For Teachers of
SCIENCES
GEOGRAPHY
SOCIAL STUDIES
HISTORY
and others
FILMS FROM AUSTRALIA
For Rental or Purchase
A wide selection of sound
films about the fascinating
land "Down Under." Send
for free illustrated catalog
Australian News t Information Bureau
630 Fifth Ave., Suite 4M New York 20, N. Y.
Illustrated pamphlets and brochures
also available.
input, driver, output and interstage
transformers that can be used in 90
different impedance matching circuits.
Free. ACA.
For more information circle 210 on coupon
Union Catalog, Supplement 1958, Wash-
ington Film Library Association. Three
Washington State centers. Instructional
Materials Center, University of Wash-
ington, Seattle 5, Wash.
What is High-Fidelity Stereo? Brochure
with free diagrams of stereo hookups.
Free. UNIVERSITY.
For more Information circle 2 1 1 on coupon
NOTICE!
We occasionally receive
materials for review at
this office. Since this means
an unavoidable delay, please
send these materials directly
to the department editors re-
sponsible:
films — Dr. Carolyn Cuss, Audio-
Visual Center, Indiana Univer-
sity, Bloomington, Indiana;
filmstrips — Dr. Irene F. Cypher,
New York University, 30 Wash-
ington Square, New York 3,
N. Y.;
audio materials — Max U. Bildersee,
36 Holmes Dale, Albany 3, New
York;
religious materials — William S.
Hockman, 12 June Drive, Clens
Falls, New York.
dScreen & AV Guide — January, 1959
51
NEWS
IN THE
TRADE
News Recordings
Forrest E. Conner, Superintendent of
Schools at St. Paul, Minn., and Jack
Allen, social studies chairman at George
Peabody College for Teachers at Nash-
ville, Tenn., have agreed to prepare re-
corded monthly educational interpreta-
tion of important news for use in social
studies classrooms and home room dis-
cussion periods, without invasion of
teaching time. Dr. Conner is currently
vice-president of A.A.S.A. and Dr. Allen
is president of the National Council for
the Social Studies and well known as
author of successful textbooks on history
and civics. Subscriber schools will re-
ceive a I 5-minute unbreakable long-play
news record early each school month, for
unlimited use on 33 rpm players and
intercomms. A year's service (9 records
— $18) by Ideal Pictures, Inc., Chicago,
will begin in January.
Permafilm's New President
Paul N. Robins succeeds the late Pierre
Clavel as president of this film protec-
tion service organization. Mr. Robins is
also president of Library Films, Inc. and
Television International Co.
Coronet Raises Prices
A price increase of approximately 10
per cent went into effect January 2,
1959. Basic price for 400-foot black-
and-white was $45, color $90; is now
$50 and $100 respectively. Those here-
tofore $55 black-and-white go to $60;
color price heretofore $100 is now $110.
Replacement footage now costs 1 2c a
foot black-and-white (minimum 20');
color 30c a foot (minimum 25'). Total
replacement prices for prints owned less
than a year: b&w for bCrw $20; color for
color $60; color in place of b&w $70.
On prints owned for more than one year
$40, $75, and $90 respectively.
IIAA Health Films Now UWF.
The nine Health Awareness films re-
leased some years ago by the Institute of
Inter-American Affairs are again avail-
able, through United World Films, at gov-
ernment prices.
How Big Is Stereo?
The 10th annual edition of the
authoritative "Tape Recorder Directory"
lists over 300 models. Only 1 1 3 are
completely monaural, 29 have stereo
playback and record, 39 provide stereo
playback. In 1955 there were only 6
stereo models in 110 total. A leading
tape recorder manufacturer reportedly is
now selling three stereo to every two
monaural; a year ago this ratio was re-
versed; two years ago he did not make
stereo job. This fine annual directory i
a "must" reference book for all who us
tape and recorders. Free from AUDIO
VISUAL DEVICES, Inc., 444 Madisoi
Ave., New York 22, N. Y.
"Scotch" 200 Price Lowered
The price of the newest (and thinnest
"tensilized" tape in the 3M line, the No
200, has been reduced to $8.75 fo
2,400 feet, mounted on a 7" reel. Th(
reduction is due, according to the maker
to stepped-up production in response tt
increasing demand for double-play tape
Heads Da-Lite A-V Dept.
Robert Maybrier has been appointee
manager of the newly formed Audio-Vis-
ual Division of the Da-Lite Screen Co.
directly responsible to C. J. Cerny, vice-
president in charge of sales. Bob has beer
with Da-Lite since 1954, with some 21
years of A-V experience.
NAVA Publications
Counting both black-and-white anc
color, more than 50 million American;
took about two billion photographs lasi
year, according to James E. McChee
Eastman Kodak vice-president. Coloi
slides have had a good share in the gen-
eral advance. McChee foresees growth ir
A TIP TO TRAVELERS
TO NEW YORK
Breslin
• in Heart of Shopping &
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• 450 Rooms
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• TV, Radio, Garage
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MODERATE RATES
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FREE INFORMATION
SERVICE
COUPON
To EdScreen
& AVCUIDE, 2000 Lincoln Park West,
Chicago 14, III.
1 am i
nterested in receiving more informat
on or a demon-
stration of the item o
items 1 have
ndicated by encircling
the code numbers corresponding
with
code
numbers on list- 1
ings o(
new
A-V
materials
and
equipment
in yo
ur January, |
1959,
issue
10)
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103
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Organij
Add res
Eatior
or
School
i
52
EdScreen & AV Guide — January, 1959
the use especially of color negative, since
a single such exposure can be the source
of either a color print, a black-and-white
print, or a color transparency. Negative-
positive also offers exposure latitude since
some correction can be made in printing.
Some Films Are Popular
Demand for a timely sponsored film
may mount so high, so fast, that the dis-
tributor is swamped with requests. In
one such instance 500 prints were com-
pletely booked up within two weeks after
they were put into circulation, and when
200 more were ordered these, too, were
booked solid 90 days in advance. Sorry,
name of film and its sponsor is confi-
dential.
Fulton Joins Scripture Press
Scripture Press announces the appoint-
ment of Roger Fulton, of Elgin, III., as
its magazine department manager. Mr.
Fulton has been actively engaged in
Christian radio broadcasting.
Good News From AVCOPI
The publications issued by the Audio-
Visual Commission on Public Information
lAVCOPI) are being widely circulated,
according to a report by Don White,
NAVA vice-president. Of the big illus-
trated Gateway to Learning 45,000 have
been distributed from headquarters (250
W. 57th St., N. Y. 19), plus a special
printing of I 1,000 in California. Telling
Your A-V Story, a pamphlet designed to
make everyone in the field, whether
dealer or educator, his own public rela-
tions man, has been circulated thus far
in 2,300 copies. In a number of states
groups of NAVA dealer members have
supplied copies of "Gateway to Learning"
for distribution through official state de-
partment of education channels.
with non - letterpress duplication of
graphic materials may come as a bit of
a shock to those who have thought of
expression only in terms of television,
motion pictures and other projected vis-
uals. But the Reproduction Engineer and
the industry segments that cater to his
trade seemed no better informed about
the ramifications of the audio-visual
field, or about their own lack of local
chapter Mason with other professional
societies.
Proximity of the two fields was re-
flected in numerous exhibits at home
equally in the annual NAVA A-V show
and in this "Visual Communication Con-
gress." Example; Bruning, Chart-Pak,
Eastman Kodak, duPont, Ozalid, Polaroid,
Technifax, Vari-Typer.
NAVA Sustaining Members Meet
Hy Schwartz, Victor Animatograph
president and chairman of the NAVA
Exhibition Committee, urges attendance
at the Mid-V\/inter Conference, at New
Orleans, January 22-29, especially in
view of its emphasis on the AV aspects
of the National Defense Education Act.
NAVA Sustaining Members will meet at
9 a.m., January 23, at The Roosevelt
Hotel, New Orleans.
Skibitzke Joins Family
Leonard Skibitzke, formerly with
Moody Bible Institute, has been appointed
Director of Sale Promotion at Family
Films, Inc., Hollywood producer of re-
ligious motion pictures and filmstrips.
Graduate of MBI and Wheaton College,
Mr. Skibitzke served 1 1 years as pastor
of a church near Chicago before accepting
a part in the MBI audiovisual department,
where he worked 1 1 years both in Chi-
cago and, on the West Coast, directly
with Dr. Irwin Moon.
Know-how on the Language Lab
A series of five 25c booklets ($1.00
for the set) has been prepared by Mag-
netic Recording Industries, 126 Fifth
Ave., N. Y. 11, to tell schools "what,
why, how and how much" the language
training program covered by the Na-
tional Defense Education Act will involve.
When ordering, include remittance —
and say you "saw it in EdScreen."
Kodak Top Command
Donald McMaster, heretofore vice-
president and general manager, has been
named chairman of Eastman Kodak Co.'s
newly created executive committee. His
two co-members are Thomas J. Hargrave,
board chairman, and Albert K. Chapman,
president. William S. Vaughn takes over
McMaster's former post. There are
changes on the AV level also — "Bill"
Allen gets a promotion and his spot as
head of Cine Sales goes to James W.
(Jim) Welch. Dick Cearhart's position is
unaffected by the change.
Argus Merchandiser
Carlos A Chapman has been named
Merchandising Manager for Argus Cam-
eras, a division of Sylvania Electric Prod-
ucts Co. His responsibility will be the
planning, promotion and advertising of
all Argus photographic products. He
previously served as product manager of
the division.
Major to United Studio
Jack Major, with 20 years background
including Jam Handy, EBF and United
World, has joined the staff of United
Film and Recording Studios, 301 E. Erie
St., Chicago, as Special Projects Promo-
tion Manager. Charles A. Stumpf has
been appointed General Sales Manager.
Sales Training Institute
The Audio-Visual Committee of the
Church Federation of Greater Chicago has
reacted favorably to suggestions from
NAVA religious dealers that next year's
religious A-V program also includes a
sales training institute type of dealer-
customer demonstration. A dealer will
discuss audiovisual needs with a film-
using churchman in a role-playing pres-
entation, but the roles will be those of
real life. (One suggestion was that the
participants reverse their roles and have
the preacher do the selling.)
'Visual Communications
Congress"
The annual meeting of the Society of
Reproduction Engineers (2000 individual
members in 16 chapters) was held at
Chicago's Hotel Sherman Dec. 13-16.
Trade show exhibits (71) were open
from 1 to 7 each of the first three days
(including Sunday), 1 to 4 on the
fourth day. The exhibits ranged all the
way from a 29-cent reproduction pencil
to offset presses, cameras and diazo
duplicators ranging well up in five figures.
This professional group's casual equa-
tion of the term "visual communication"
DIRECTORY OF SOURCES FOR MATERIALS
LISTED ON PAGES 45-51
ACA: Amplifier Corp. of America, 398 Broad-
way, New York 13.
ACE — American Council on Education, 1785
Massachusetts Ave., NW, Washington 6,
D. C.
ACE BANNER & Flag Co., 222 Haddon Road,
Woodmere, L. I., N. Y.
AIREQUIPT Mfg. Co., Inc., 20 Jones St., New
Rochelle, N. Y.
ALLIED Radio Corp. 100 N. Western Ave.,
Chicago 80, III.
ALPARK Educational Records, Inc., 40 E. 88th
St., New York 28.
ANCO — Anco Wood Specialties, Inc., Glen-
dale, L. I., N. Y.
ANTREX Corporation, 856 N. Rockwell St.,
Chicago 22, III.
ASIA — The Asia Society, Inc. 18 E. 50th St.,
New York 22, N. Y.
ATLANTIS Productions, Inc., 7967 Sunset
Blvd., Hollywood 46, Calif.
AUDIO DEVICES, Inc., 444 Madison Ave., New
York 22, N. Y.
AUTONETICS Div., North American Aviation,
Inc., 9150 E. Imperial Highway, Downey,
Calif.
BELL & HOWELL Co., 7100 McCormick Rd.,
Chicago 45.
B&J — Burke & James, Inc., 321 S. Wabash
Ave., Chicago 4, III.
BURBR — Burleigh Brooks, Inc., 10 W. 46th
St., New York 36, N. Y.
CASSYD — 5yd Cassyd, 917 S. Tremaine, Los
Angeles 19, Calif.
CEC — Camera Equipment Co. Inc., 315 W.
43 St., New York 36.
CEP: Christian Education Press, 1505 Race St.,
Philadelphia 7.
CNR: Canadian National Railways, Windsor
Station, Montreal, Quebec, Canada.
EdScreen & AV Guide — January, 1959
53
COLREC: COLUMBIA RECORDS, 799 Seventh
Ave., New York 19.
CORONET Films, 65 E. South Water St., Chi-
cago 1 .
DA-LITE Screen Co., Inc., Warsaw, Ind.
DG: Distributor's Group Inc., 204 14th St.,
N.W., Atlanta 13.
DISNEY, Walt, Productions, 16mm Division,
2400 W. Alameda Ave., Burbank, Calif.
EAVI Educational Audio Visual, Inc., 57
Wheeler Ave., Pleasantville, N, Y.
EPGB — Educational Productions, Ltd., London,
SWl-East Ardsley, Wakefield, England.
EXCELSIOR — Excelsior High School, Audio-
Visual Dept., Box 218, Norwalk, Calif.
FAIRCHILD Camera and Instrument Corp.,
Industrial Products Division, 5 Aerial Way,
Syosset, Long Island, N. Y.
GENARCO Inc., 9704 Sutphin Blvd., Jamaica
35, N. Y.
IDEAL Pictures, 58 E. South Water St., Chi-
cago 1 .
INTERAD — International Radio & Electronics
Corp. So 17th & Mishawaka Rd., Box 123,
Route 4, Elkhart, Ind.
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit 1 1 .
ADVERTISED IN THIS ISSUE
Motion Picture
KODAK — Eastman Kodak Co.,
Div., Rochester, N. Y.
MASCO — Mack Simpson Manufacturing Co.,
32-28 Forty-ninth St., Long Island City 3,
N. Y.
MH: McGraw-Hill Book Co., 330 W. 42 St.,
New York 36.
MHI — Materials Handling Institute, Inc., Irv-
ing M. Footlik, Sec'y College-Industry Com.,
9116 Four Winds Way, Skokie, III.
MM&M: Minnesota Mining and Manufacturing
Co., 900 Bush St., St. Paul 6.
MOTOROLA, Inc., 4501 W. Augusta Blvd.,
Chicago 51, III.
MUTUAL — Mutual Aids, Dept. 59, 1946 Hill-
hurst Ave. ,Los Angeles 27, Calif.
NFBC — National Film Board of Canada, 680
Fifth Ave., New York 19.
NTA — National Telefilm Associates, Coliseum
Tower, 10 Columbus Circle, New York 19,
N. Y,
OMEGA Records, 854 N. Vine St., Hollywood
38, Calif.
PRUDENTIAL Insurance Co., consult local
agents for film dates.
REVELL, Inc., 4223 Glencoe Ave., Venice,
Calif.
RICOH Camera, 521 Fifth Ave., New York,
N. Y.
ROBINS Industries Corp., 36-27 Prince St.,
Flushing 54, N. Y.
ROSENE: Nick and Rita Rosene, Filmstrip Dis-
tributors, Sierra Madre, Calif.
ROUNDTABLE Productions, 139 S. Beverly
Drive, Room 133, Beverly Hills, Calif.
RP — Row-Peterson & Co., Evanston, 111.
SCOTT: H. S. Scott, Inc., Dept. P, 1 1 1 Powder-
mill Road, Maynard, Mass.
STANCAM — Standard Camera Corporation, 319
Fifth Ave., New York 16, N. Y.
STRONG Electric Corp., Toledo, Ohio.
UNIVERSITY Loudspeakers, Inc., 80 S. Kensico
Ave., White Plains, N. Y.
use — University of Southern California, Dept.
of Cinema, University Park, Los Angeles 7.
UWF: United World Films, 1445 Park Ave
New York 29.
VEC: Visual Education Consultants Inc., 2066
Helena St., Madison 4, Wis.
VICTOR Animatograph Corp., Division of The
Kalart Co., Inc., Plainville, Conn.
WALSTER: Walter Sterling Color Slides 224
Haddon Rd., Woodmere, L. I., N. Y.
YAF — Young America Films, 18 E. 41st St..
New York 17, N. Y.
( 1 I Allied Radio — everything in electronics,
page 39
( 2 I American Bible Society — films, filmstrips,
slides, posters, page 43
( 3 ) Arlington Aluminum Co. — portable pres-
entation easel, page 4
{ 4 I Audiofile — library of recordings appraisal
service, page 46
( 5 I Audio- Master Corp. — record and tran-
scription players, page 39
I 6 I Audio Visual Research — reading aids,
page 47
( 7 ) Australian News and Information Bureau
— educational films, page 51
( 8 ) Bailey Film^, Inc. — "I Choose Chem-
istry," "Kittens, Birth and Growth,"
films, inside front cover
( 9 I Beseler, Charles, Co. — Vu-Graph over-
head projector, page 36
(10) Breslin Hotel — Broadway at 29th, New
York City, page 52
(11) Burke & James, Inc. — Encyclopaedia of
Photo Equipment, page 37
<12) Calif one Corp. — phonographs, players,
sound systems, page 39
113) Churchill- Wexler Productions — educa-
tional films, page 34
(14) Colburn Laboratory, George W. — service
to producers of motion pictures, slides,
slidefilms, page 36
(15) Coronet Films — educational films, page 3
(16) Dowling Pictures, Pat — "A Treasure in
Books," film, page 51
(17) Eastman Kodak Co. — Pageant Projectors,
page 1 1
(18) Educational & Recreational Guides, Inc. —
photoplay filmstrips and study guides,
page 38
(19) Encyclopaedia Britannica Films — AV ma-
terials for space age education, page 28
Eye Gate House, Inc. — filmstrip cata
logue, page 37
Fiberbilt Case Co. — film shipping casei
page 49
Film Associates — "Rockets: Principles (
Safety," "Satellites: Stepping Stones t
Space," films, page 33
(23> Florman & Babb— Magic Mylar splicinj
tape, page 8
(24) Genarco, Inc. — model 6800 electric slid<
changer, page 47
(25) Grover-Jennings Productions — "Iron Cur
tain Lands," film, page 49
(26) Harward Co., The — Movie-Mite 16mii
sound projector, inside front cover
Indiana University — "Citizenship in Ac
tion," film, page 47
Keystone View Co. — Keystone overhea*
projector, page 43
Levolor Lorentzen Co. — Levolor A>
blinds, page 5
(27)
(28)
(301
Mutual Aids
page 43
cardboard cut-out letters
(31) Newcomb Audio Products Co. — recort
players and radios, page 39
132) Orradio Industries, Inc. — Irish recordinf
tape, page 9
(33) Peerless Film Processing Co. — film le^
conditioning, page 4
(34) Radio-Mat Slide Co. — slide mats, page 3'
(35) Rochcmont, Louis de — "7 Guideposts t(
Good Design," film, page 47
(36) Sylvania Electric Products — Blue Toi
projection lamps, page 35
(37) Vacuumate Corp. — film protecive proC'
ess, page 43
(3S) Victor Animatograph — 1600 Arc projec-
tor, back cover
(39) Visual Sciences — educational filmstrips
page 37
(401 Webster Electric Co. — Ekotape recorders
page 7
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this January issue.
The numbers of the advertisers are listed as follows:
NAME (print).
ADDRESS
54
EdScreen & AV Guide — January, 1959
BPFTT HALL
FEBRUARY, 1959 VOL. 38, NO. 2
ANNUAL
RELIGIOUS EMPHASIS
ISSUE
Eternal Life
Begins Now!
Show them a Triumphant Easter
Faith for Today . . . with
THE MIRACLE
OF LOVE'
45min.B&W $12.50
FOR EVERY CONGREGATION EVERYWHERE
A compelling and dramatic motion picture
of a minister who finds the basis for his
Easter sermon in the problems of his con-
gregation and his own family — that the
resurrection faith in Christ gives the power
to live triumphantly here and now — not
just in the hereafter!
OTHER FILMS WITH AN EASTER MESSAGE
Easter programs can be greatly enriched
with the use of the Living Bible films,
which authentically portray the final cli-
mactic days in Christ's earthly ministry
15 min. each. B&W or Color from $5.00
An Easter faith is retained in the
midst of the competitive business world.
THE ROAD BACK 30 min. B&W $8.00
Write today for your FREE catalog or see
your nearest franchised library.
FAMILY FILMS, INC.
5121 SjBta Monica Blvd., Hollywooil 31, CJlifomii
Please send me FREE catalog of films and name of
nearest franchised library.
Name
Address
City State
mi
'rk
Ask about the NEW
TRAINING KIT FOR USING
AUDIO-VISUALS IN A CHURCH
"y^m^m^
EDUCATIONAL
SCREEN
& AUDIO-VISUAL GUIDE
Founded
in 1922
by
Nelson L. Greene
February, 1959
C^iltlorlal
69 VANTAGE POINTS
Volume 38, Number 2, Whole Number 372
IN THIS ISSUE
^rUje
ei
70 INFORMAL AUDIOVISUALS CAN ENRICH RELIGIOUS UNDER-
STANDING—R. Boeke
72 USE AV DURING LENT! — Mae Bahr
74 HOW TO PLAN FILM SERIES— Eunice Schmidt
75 FILMS SHOULD BE TESTED! — LeRoy Ford
76 NOT BORN YESTERDAY, a brief history of AV in the church —
Willlann F. Kruse
85 INTERMITTENT TELEVISION — Alexander Calandra and Neal Balanoff
86 HERE TO STAY — SPONSORED MATERIALS — Amo DeBernardis
2),
^eparlinenls
4 ON THE SCREEN
6 HAVE YOU HEARD.' — News About People, Organizations, Events
80 CHURCH DEPARTMENT — William S. Hockman
88 EVALUATION OF NEW FILMS — L. C. Larson, Carolyn Cuss
92 USEFUL FILMSTRIPS — Irene F. Cypher
94 SOUND ADVICE — About Audio Materials and Equipment —
Max U. Bildersee
97 NEW EQUIPMENT AND MATERIALS
105 NEWS IN THE TRADE
KJiner Zreaturei
102 HELPFUL BOOKS
106 INDEX TO ADVERTISERS
Inside Back Cover — Trade Directory for the Audiovisual Field
TIONAL
MiMBIfl
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE.
2000 Lincoln Pork West BIdg., Chicago M, Illinois. Contents indexed in the Wilson Educo-
tionol Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE lU.S. currency or eauivolentl : Domest'c — $4 one year, $6.50 two
years, $8 three yeors. Canadian and Pan-American — 50 cents extra per year. Other for
eign — $1 extra per year. Single copy — 45 cents. Special August Blue Book issue — $1.00.
CHANGE OF ADDRESS should be sent immediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN Cr AUDIO-VISUAL GUIDE is published monthly by Educational
Screen, Inc. Publication office, Barrington, Illinois; Business and Editorial Office, 2000
Lincoln Park West BIdg., Chicago 14, Illinois. Printed in the U.S.A. Re-entered as
second-class matter October, 1953 at the post office at Barrington, Illinois, under the
Act of fVlarch 3, 1879.
ENTIRE ISSUE COPYRIGHT 1959 BY THE EDUCATIONAL SCREEN, INC.
X
For Vivid Presentation of Visual Material . . .
There's Nothing Like a SCHOOL MASTER
Filmstrip and Slide Projector
The Graflex SVE School Master gives screen brilliance unapproached
jy any classroom projector of like rating. New Tru-Focus projec-
aon lamps in combination with precision-ground optical systems
d lenses put on the screen all the brilliance of which the lamp
8 capable.
School Master projects filmstrips or 2" x 2" slides with equal
acility and efficiency. The change from one to the other is made in
leconds without tools and without adding or removing parts. Built-
remote control permits operating the projector from a distance—
Tom the front of your class, for instance.
Handy built-in carrying handle facilitates transportation from
>ne classroom to another. Threading and framing is easy. The opti-
!al system removes as a unit for cleaning. A powerful 4-blade fan
issures cool operation. While a 5", f/3.5 projection lens is standard,
rthers are available to match image size to any projection distance.
For additional information, write Dept. ES-29, Graflex, Inc., Rochester 3, N. Y
A Subsidiary or General Precision Equipment Corporation
Prices subject to change without notice
PRICES
School Master 750 (750-watt model— Cat. No.
3828) $99.50; the 750 RC (750-watt mode
with remote control— Cat. No. 3826) $134.50
and the accessory Rewind Take-up (Cat. No.
3880) shown attached in the illustration above
is only $7.50.
The School Master 500 (500-watt model— Cat.
No. 3809) $84.50; and the 500 RC (500-watt
with remote control— Cat. No. 3808) is $ 1 1 9.50.
Both models accept accessory Rewind Take-up.
ORAFLEX
dScreen & AV Guide — Februory, 1959
59
On the SCREEIT
This Month's Cover
To grace the cover of our annual
religious issue, we chose a still from
the Family Film "Power of the Resur-
rection," filmed in cooperation with'
the National Council of Churches to
be telecast across the nation this Eastei.
Co-produced by Henry Denker, who
was responsible for the screenplay, and
Sam Hersh, the feature-length film was
photographed in color and presents its
story through the life of Peter.
Family Filmstrips offers three sound
and color filmstrip series based on this
story. They are titled, "The Bible
Story of Easter," "Peter's Resurrec-
tion Faith," and "You Shall Receive
Power."
"Spiitretfe" Stars Again!
The satellite featured on our Janu-
ary cover is the subject of an excellent
and timely new film, "Exploring by
Satellite," produced by and available
from Delta Film Productions, Inc., of
Chicago. Presented both in color and
in black and white, it is suitable for a
wide range of age groups.
The new frontiers of outer space are
being explored through the use of
rockets and satellites as part of the In-
ternational Geophysical Year program
in cooperation with some fifty nations.
Note the Delta ad below for detailed
information on this fine film.
In Store for March
Plenty of variety is in prospect for
next month, as waiting on our desk
lie Florence Freedman's views on AV
in Israel, an article by John .\Ioldstad
on Indiana's program for classrooi
audiovisual facilities, and two though
provoking discussions of .\V courses i
the teacher-training curriculmn — thei
proper place, virtues, faidts, existent
or lack of it.
.-\lso, readers may look forward t
an interesting presentation of visu.
aids for teaching mathematics an
practical advice toward more eflectiv
bulletin boards. Then, in .April, th
annual issue stressing .\UDIO mati
rials, always gaining in importance!
-i
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
aging Editor. WILLIAM S. HOCKMAN Editor
for the Church Field. L. C. LARSON and
CAROLYN GUSS. Editors for Film Evaluations.
MAX U. BILDERSEE, Editor for the Audio
Field, PHILLIP LEWIS, Technical Editor. IRENE
F. CYPHER, editor for New Filmstrips.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE
PHINE H. KNIGHT, Business Manager, OLIVE
R. TRACY, Circulation Manager, WILMA
WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago M, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
iAMES W. BROWN, School of Education, San
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Supenntender
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Chorg
Audio-Visual Education Section, Los Ai
geles City Schools, Los Angeles, Californ
W. fC DURR, Supervisor, Bureau of Teochii
Materials, State Board of Education, Rid
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Unive
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretory, Eduo
tional Film Library Association, New Yo
City
F. EDGAR LANE, Supervisor, Instruction
Materials Department, Board of Public li
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Educatio
Head of Audio-Visual Educotion, Unive
sity Extension, University of California
Los Angeles
SEERLEY REID, Chief, Visual Education Servic
U. S. Office of Educotion, Washington
CHARLES F. SCHULLER, Director, Audio-Visu
Center, Michigan State College, Eost Loi
sing, Michigan
ERNEST TIEMANN, Director, Visual Instructic
Bureau, Associate Professor, Division
Extension, The University of Texas, Aust
DON WHITE, Executive Vice President, N(
tional Audio-Visual Association, Fairfa
Virginia.
EXPLORING by SATELLITE
A NEW CONCEPT
OF EDUCATIONAL FILM
PRODUCTION
Applying science principles in space explora-
tion — .\ctual footage from Cape Canaveral
shows Satellite building, launching, tracking
and reception of data. Basic laws of the universe
are illustrated in full animation. Shows satellite
discoveries.
COLLABORATORS:
Dr. R. VV. Porter • Dr. VV. VV. Kellogg
F. M. Branley
[unior High - High School - College - .Adult
1^8 Minutes - Color $240 - B&W $120
^a;fo;
Preview Prints
Available
FILM PRODUCTIONS, INC.
7238 W. TOUHY AVE.
CHICAGO 48, ILL.
60
EdScreen & AV Guide — February, I95S
NO MORE
AUDIO-
VISUAL
ROOMS!
issrooms devoted entirely to audio-visual education
projection) are no longer necessary. Today, all
ssrooms can be converted to audio-visual rooms in-
)ensively by the installation of LEVOLOR Audio-
)ual Venetian Blinds. These blinds give complete
trol of ambient light to suit the subject, projector
i student activity.
th a LEVOLOR installation, the instructor can at
' time and for any subject quickly and easily adjust
classroom light. There's no delay, no need for a
cial room assignment.
Be sure to specify
Write for
Levolor's
invaluable
survey report
"How Dark
Should Audio-
Visual Rooms Be?" ' " : • ■ '
No charge or obligation.
Write to Audio-Visual Dept., Levolor
Lorentzen, Inc., 720 Monroe St.,
Hoboken, N. J.
The Scientifically Developed Audio-Visual Blind
YRICHT: LEVOLOR LORENTZEN, INC,
Screen & AV Guide — Fehrunrv 1 QSQ
News a'bout people, organizations, events
Have you heard?
Coronet Awards Grant
A grant of S2,000 has been awarded
to Southern Illinois University's In-
itructional Materials Department by
Coronet Instructional Films, Inc. to
help defray costs of a research project
in southern Illinois schools. The study
is being conducted by Dr. Paul R.
Wendt, chairman, and Dr. Gordon K.
Butts of the Instructional Materials
Department of the College of Educa-
tion at SIU.
The project is designed to increase
the productivity of good teachers by
attempting to teach a full year of
world history in the 10th grade in a
half-year with the help of 61 sound-
color motion picture films furnished
by Coronet. These films were planned
as a series and are used in the schools
at the rate of one every other day.
Schools participating in the project
are located in Sparta, Chester, Cairo,
Harrisburg, Benton, Wayne City, and
Johnston City, Illinois. Two classes in
world history are taught in each school
by the same teacher. One class is de-
signed as an experimental class and
the other one acts as the control class.
The experimental class will finish the
course at the end of the first semester
with the help of the motion picture
films. The control class will take a
full year to cover the subject but will
see none of the films. The only differ-
ence in the instruction between the
two groups will be the use of the 61
films and their related study guides.
Each classroom is equipped with a
special auxiliary library of 66 books,
both fiction and non-fiction, selected
by Miss Kathleen Fletcher of SlU's
Instructional Materials faculty and
provided by the regional library under
Mr. Miller Boord located at Southern
Illinois University. Data are being col-
lected on the use of this library by
both control and experimental groups.
Pre and post tests in world history will
be administered as well as intelligence
and reading tests.
The project is coordinated by Mr.
Eugene Cottle, associate professor of
education at the University of Wy-
oming.
The Eastman Company is cooperat-
ing with the research program in the
use of Pageant Projectors for all the
experimental schools.
"Honestly, that's the way it looked!"
First TV Newscast for the
Hard of Hearing
What is possibly the first television
news program produced especially for
the hard of hearing is being sponsored
by Zenith Radio Corporation, Chicago.
"World News for the Hard of Hear-
ing" features sign language expert
John M. Tubergen, president of the
Alumni Association of the Illinois
School for the Deaf, Jacksonville. He
works with a newscaster (chosen for
readability of lip movement), giving a
sign language account as the an-
nouncer reads the news.
Columbus Film Festival
The seventh annual film festival
sponsored by the Film Council of
Greater Columbus will be held at the
Fort Hayes Hotel on April 29 and
30. Beginning at this festival, a "Chris
Statuette" award will be presented to
the outstanding film in each category.
This will be in addition to the Chris
Certificates, given for the best films
In each of the five categories.
Previews for the films began Octo-
ber 1. Film producers and sponsors are
invited to enter any films produced
during 1956, 1957 and 1958, provided
they have not previously been entered
in the Columbus Festival. Inquiries
should be addressed to D. F. Prugh,
Film Council of Greater Columbus,
.Memorial Hall, 280 East Broad Street,
Columbus 15, Ohio.
Professional Animation at
Michigan State University
The audiovisual center at Michiga
State University, under Charles
Shuller, has installed an Oxberry Ar
mation stand, similar to those used i
professional film production. E.
McCoy, head of film production, stat
that the department's basic aims wi
be featured by use of equipment tru
adequate to the problems submittc
by the various university departmeni
Its first jobs involved animating
presentation of statistical results :
experiments reported on film, and tl
making of titles.
SMPTE's New Officers
Dr. Norwood L. Simmons is the ne
president of the Society of Motic
Picture and Television Engineers. D
Simmons is an Eastman Kodak exec
tive (West Coast Division, Motic
Picture Film Department). Succeedii
him as vice-president is John W. Ser
ies, vice president of National Theat
Supply Corp. Servies' former po!
convention vice president, goes
Reid H. Ray, St. Paul, Minnesota fil
producer, who has been serving
treasurer. Two officers were re-elect*
— Glenn Matthews, Eastman Koda
Rochester, as editorial vice presider
and Wilton R. Holm, DuPont Pho
Products executive, as secretary.
Michigan Conference on .
Instructional Materials
On November 14-15, Michigan's fii
Cooperative Conference on Instni
tional Materials took place at tl
Rackham Building in Detroit's Ci
tural Center. The meeting, which
sponsored by the Michigan Associ
tion of Librarians and the MichigJ
.Audio-Visual .Association in cooper
tion with the Michigan .Associatic
for Supervision and Curriculum D
velopment, included reports from tl
major organizations in the field, he
to-do-it sessions, and addresses by E
Frances Henne, Associate Professor i
Library Education, Columbia Teac
ers College, and Dr. Floyde Brooke
former Executi\e Secretary of tl
Department ol .Audio-Visual Instru
tion, National Education Associatio
62
EcJScreen & AV Guide -— February, 195
At the head
of the class!
Using the projector as a blackboard
I
Building up a composite image with
several sheets of film.
TECNIFAX
CORPORATION
Manufacturers of
Visual Communication
Material
and
Equipment
HOLYOKE, MASSACHUSETTS
V /
THE OVERHEAD PROJECTOR keeps the teacher in
front of the class, projecting his own slides, facing his class at
all times, observing reactions, and adjusting his presentation to
the response of his pupils.
There is no need for a separate operator, with an accom-
panying system of signals. The projector complements the
teacher rather than replaces him. The teacher selects his own
pace, extemporizing as he wishes; commenting before, during,
and after projection.
He uses the screen as a blacl<board, writing or drawing at
will on slides or sheets of transparent plastic, without turning
away from his class. Single or multiple sheets of film are easily
superimposable on the slides, allowing the teacher to unmask
transparencies in progressive disclosures, or to build up several
components into a composite image.
Slides are large (8" x 10"), and easy to make. Rudimentary
art skills produce dramatic, colorful transparencies.
If you wish to learn more about the Overhead Projector,
please write to Section OP, Visucom Laboratories, Tecnifax Cor-
poration, Holyoke, Massachusetts. Please indicate in the letter
the nature of your interest.
dScreen & AV Guide — Februarv. 1 959
^i
It's qjjiQ^ for the Best ii
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SIMPLE MOUNTING
foster and easier to use than any other. Transparencies
are merely slipped under die-cut aligning and locking
nibs, top of mosk folded over, placed between gloss,
slipped into aluminum frame, ond slide is complete.
No. 2423— NORMAL mask Box of 20 Box of 100
(7 feet to Infinity) $3.50 $16.50
No. 2421— MEDIUM moslc
(4 feet to 20 feet) 3.50 16.50
No. 2420— CLOSE-UP mask
(Close-up to 7 feet) 3.50 16.50
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Usir^ standord size aluminum frames, with special ultro-
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cardboord stereo mount. Mount is ploced between the
two fltass cover sheets, inserted into frome, and frame
end folded over— simple as that. (Stereo films mounted
in Eastman mounts ore not aligned for projection.)
Per Box
No. 100-EK (100 frames and 200 glass) $14.50
No. 20-EK (20 frames and 40 glass) 3.25
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mask opertures $3.00
No. 341 with 3-1/16 x 2-1/16
mask apertures 3.00
No. 342 with 2-1/16 x 2-9/16
Ven. mask apertures 3.00
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EMDE PRODUCTS
2040 Sloner Avenu.-
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People in the News
Dr. Harry J. Skelly lias bctii ap-
(xiinted Chief, Bureau of Audio-Visual
Instruction of the state ol Califoriii:i.
He was previously Director of .Xudio
Visual Education for the Madera
Ciounty Schools and a consultant in
audiovisual education to the State De-
partment of Education.
Dr. Kenneth L. Bowers has taken
over the position of coordinator ol
production for the Visual Instruction
Bureau of the Division of Extension,
the University of Texas. Previously he
served as advisor to the communica-
tions center of the Area Development
Program of the International Coop-
eration .Administration in Chile. Be-
fore that, he served as director of the
.-\udio-Visual Center of State Teach-
ers College, West Chester, Pennsyl-
vania, where he taught and super-
vised service and production of audio-
visual materials. He is also the author
of three publications of NEA's Divi-
sion of .Audio-Visual Instruction:
Planning Schools for Use of Audio-
Visual Instruction; No. 1 — Classrooms,
and No. 2 — Auditoriums, as well as
College Audio-Visual Programs.
Elliott H. Kone, Yale University, has
been elected president of the Educa-
tional Film Library Association, Inc.,
for the 1958-59 year. The new vice
president is Galon Miller, South Bend,
Indiana, City Schools and the secretary
is Mrs. Carol Hale of the Girl Scouts
of the U. S. A.
William G. Kirtley has been named
chairman of the 19th annual National
■Audio-Visual Convention and Exhibit
by NAVA President P. H. |affarian.
.\ NAVA first vice-president, Kirtley
is head of the D. T. Davis Co. of
Louisville, Ky., and is a former school
superintendent and priiuipal. He will
be in complete charge of arrangements
for the Convention and Exhibit, to be
held in the Morrison Hotel in Chicago
Jidy 25-28.
New Jersey's Gov. Meyner
Addresses lAVA Meeting
Governor Robert D. Meyner (left)
of New Jersey addressed the Industrial
.\iidio-Visual Association's fall meet-
ing licld on October 14 through
U) ill Princeton, N. J. He is shown
wilh Frank B. Greenleaf of United
Slates Steel Corporation, president of
the .Association. Others who address<
the meeting included Dr. Hadl
Cantril of the Princeton Universi
Department of Psychology, and W
liam H. King. Coordinator of Audi
Visual Education for the New fersi
State Board of Education.
NAEB Proposes Internation;
Exchange of Materials
The National .Association of Edut
tional Broadcasters, in association wi
USI.A, is promoting an internation
exchange of audiovisual devices
further understanding among the n
dons. Institutions interested in pa
ticipating in such a program are i
vited to write to R. E. Underwood. J
14 Gregory Hall, Urbana, Illinois. Tl
following information should be i
eluded:
1. What your institution would ha'
available for use in foreign school
(a) What subjects are available?
(b) .At what levels are they aimed?
(c) In what languages would they 1
available?
2. What your institution would d
sire, ideally, to receive from foreif
schools:
(a) What subjects?
(b) What levels?
(c) In what languages?
3. Are there any particular foreif
schools with which your institutic
would like to exchange materials?
Federal Funds for
Research Projects
The U. S. Office of Education h
announced that it is prepared to coi
sider applications for Federal funi
to assist research in educational tcle\
sion, radio, motion pictures, and oth(
communications media. Inquiries coi
cerning this portion of "AV-864," tf
National Defense Education .Ac
should be sent to the Director, Cor
munications Media Research Prograii
Office of Education, Department (
Health, Education and Welfare. WasI
ington 25, D. C.
^^
EdScreen & AV Guide — February, 195'
Kodak
"Convenience frees teachers to teach...
we like it in the design of our school...
we like it in Kodak Pageant Projectors.'
"All teachers like the kind of convenience that
frees them to concentrate on teaching. That's
one reason our major activity areas are centrally
located in our new school near the administra-
tive office. And the same kind of reasoning led
us to select the Kodak Pageant Projector— so
easy to use that students take care of most of
our movie showings."
Would modern, easy-to-use equipment help
strengthen your audio-visual program? The
Kodak Pageant 16mm Sound Projector gives
you folding reel arms and attached drive belts—
a truly easy machine to set up. You have a pro-
jector anyone can operate with ease. Ask your
Kodak Audio-Visual Dealer to demonstrate. Or
get full details by writing for Bulletin V3-22.
bdak Pageant Projector y EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
dScreen & AV Guide — Fcbrubry^- 1 959 zrt
^ ihey respond...
when you teach with the
AO Spencer Opaque Projector
SO EASY Teaching and learning are much easier with this unique pro-
jector. You just flip a switch to project a big, bright picture of your teaching
materials exactly the way you want to show them. ..subjects become dramatic-
ally alive... and your class responds as a unit. You teach more effectively
because you show what you mean. Learning is more fun this way.
SHARPEST IMAGE Coated objective optics cut internal glare and reflection.
With the exclusive all-glass reflecting system, this guarantees a sharp, crisp
image on the entire screen . . . edge to edge. . corner to corner.
1,000 WATT INTENSITY High-powered illumination shows a clear, de-
tailed picture in a semi-darkened room, or even a normally lighted room
with shades up. The entire system is cooled by a quiet, motor driven fan...
a constant stteam of air over projected copy keeps it safe.
STURDY, PORTABLE The projector is built of rugged, light-weight, lifetime
aluminum. Carry it anywhere. Precision mechanical fitting throughout assures
permanent optical alignment.
Colorful, inslruclive 8 page BROCHURE available — JusI clip end mail the coupon
below for complete details and specifications.
Dept. N-241
Please send me AO Spencer Projector
Brochure #SB3500.
Name
Address.
City
-Zone State.
Calendar of Coming Events
Feb. 14-19— AASA national convention
Atlantic City, N. J.
Feb. 26-28-Harwald Co. annual A\
Cracker Barrel, Evanston, 111.
Mar. 16-18 — Third Medical Motioi
Picture Workshop, Calvin Company
Kansas City, Mo.
Mar. 22-25— California Association o
Secondary School .Administrators
Sacramento, Calil.
Apr. 1-4- American Film Festival, Nev
York City.
Apr. 2-3— Illinois Audio-Visual Assu
ciation, conference, Springfield, III
Apr. 13-16— DAVI annual conventioni
Seattle, Wash.
Apr. 17-18-NAVA Western Confer
ence, Olympic Hotel, Seattle, Wash
Apr. 29-30— Columbus Film Festival
7th annual. Fort Hayes Hotel, Co
lumbus, Ohio.
May 4-8 — SMPTE, 85th semiannua
convention, Miami, Fla.
May 6-9— Institute for Education b'
Radio - Television, Deshler - Hiltot
Hotel, Columbus, Ohio.
Maximum Life From Your
Projector Bulbs I
H. J. Hanbury, photo lamp market
ing manager for Westinghouse, likes t£
sell projector lamps, but also want:
each lamp to give its user full service
Among his suggestions on how to gei
maximum life and best results froir
projection and exciter lamps are:
(1) Avoid rough handling. Lamp:
filaments are complex and very closel)
spaced; they are easily damaged b)
abuse. Never move the projector while
the lamp is lit, except for normal till
adjustment, and avoid operation in
abnormal position. That spare lamp
in the speaker case should be well
cushioned, preferably in its original,
packing or equivalent.
(2) Keep the cooling system cleai
of obstruction. If the projector is
placed on paper or light cloth to pro^
tect furniture, make sure this is nol
sucked into the air intake opening
(3) Unless the reflecting mirror
behind the lamp is properly focused ii
may overheat the lamp.
(4) Be sure lamp rating corre ,
sponds to the actual line voltage. A I
115-120 lamp used on 125 volt currentl
will have a shorter life although iij
burns brighter. The same lamp on
100 volt line current will give less
light but will last longer. Normal lamp
life averages 25 hours; the range may
be anywhere from 10 to 50 hours.
(5) Replacement exciter lampi
should be identical in voltage and am-
perage rating to the original. Devia-
tions will certainly result in inferior
sound reproduction and may cause a
burnout.
66
EdScreen & AV Guide — February, 1959
Uantaae f-^olnts
The vantage points we're thinking of are those
points of view from which this magazine is
edited. We want to make the editorial point
that all the editors of this magazine hold unique
positions from which to carry on their editorial
responsibilities. We think this is a prime reason
we have succeeded for so long in meeting the
interests and needs of the thousands of you who
read us regularly.
Take the Church Department, for instance,
(and this is a particularly appropriate time to
do this inasmuch as we are giving special
emphasis to the church use of audiovisual ma-
terials in this issue). Bill Hockman typifies
what we mean. He does not sit in an ivory bell
tower trying to figure out what audiovisual
problems a church might have. He knows, be-
cause he's on the ground floor facing these prob-
lems daily; and he's been solving them for years.
Through his accumulated knowledge and trial
and error experience he has earned full right to
the opinions he holds about audiovisual ma-
terials for church use, and the use that should
be made of them.
Consider also the "Evaluation of New
Films" section. Even though these evaluations
come to you from a university campus, there's
nothing ivory towerish about the vantage point
from which "Ole" Larson and Carolyn Guss
get their perspective. Nowhere in this country
is there a larger, busier, more comprehensive
and practical audiovisual center. Here films
must be evaluated continuously as a normal part
of the center's function; and this wealth of down-
right practical experience is shared every month
with SCREEN readers.
When Max Bildersee's columns first appeared
in SCREEN more than ten years ago they were
headed "Record in Review." Now they're called
"Sound Advice." But the thousands of words
Pat has written to serve you have always been
sound advice because they have been based upon
daily contact with the needs of classroom
teachers. This coupled with his personal and
discriminating interest in all forms of recorded
sounds that teach have provided him with a
vantage point unique in the audio field.
Although Dr. Irene Cypher is our newest
department editor, she is a veteran educator and
prominent professionally in the audiovisual field.
Nor has she just discovered filmstrips. In the
past, when no one was watching, we read her
words about filmstrips in other audiovisual
journals. It was obvious that her contacts with
producers and filmstrip users gave her a vantage
point to produce words that SCREEN readers
just had to have. We're glad we can now bring
them to you regularly.
Phil Lewis' title of "Technical Editor" is a
misnomer. Through the years he has given us
and you assistance in far more than technical
ways. Many of his articles, including the first
published in September 1948, have been on tech-
nical subjects. Then he was an industrial arts
teacher, and while he has written for you he
has been repeatedly promoted in the Chicago
school system until now he directs the Instruc-
tional Materials Department. Always his articles
on technical and non-technical subjects have
been written from the vantage point of a
practical and successful teacher and school
administrator.
For editing the "New Equipment and Ma-
terials" section and the news of the trade we
look to and rely upon Bill Kruse's more than
thirty years of contacts with manufacturers,
producers, users, and everybody with any rela-
tionship to the audiovisual field. His experience
gives him a qualifying vantage point to speak or
write on practically any phase of the field; and
whenever he does, it is practical.
This leaves but two of our editors with vantage
points undescribed.
Enid ("Micky") Stearn, managing editor, has
but recently come to the audiovisual field, and
soon the field will be coming to her. Already
she is managing to put together a magazine that
is improving with each issue; and she is manag-
ing to get it to the printer and you on time.
Now, from my vantage point as the Director
of Instructional Materials in the Rochester, New
York, school system, and as "we," the editor, I
know what it means to you in the audiovisual
field that we have the editorial staff we do.
We're proud of these people.
EdScreen & AV Guide — February, 1 959
69
Informal Audiovisuals
Can Enrich
6y Dr. R. Boeke T JSUALLY we are so busy seek-
Pastor, Dutch Protestant League, ^^ ing audiovisual aids for OUr
Rotterdam, Holland Christian teaching that we pay too
little attention to the materials
around us which (can) illustrate
the life and practice of other faiths
and religions.
Preoccu])ied with our preaching
and church activities, we cannot
roam around seeking examples of
devotion in other fields. Many of
the objects which could instruct us
are in foreign countries. These may
be difficult to come by, but right
close to home we can find useful
things. Many teachers have given >
no thought to these.
It is important to get informa-
tion about religious life and prac-
tices not our own; to go beyond our
own well-known customs and forms.
Thus, for the jjeople of Holland,
the American way of church life
may seem strange. We are not used
to flags in churches and to choirs
in vestments. On the other hand, a
recording of a church service in
some part of Europe may sound
very strange to American ears.
There are, of coinse, quite a
number of motion pictures show-
ing religious ceremonies. When the
new Pope is crowned, all the world
sees it in cinema. Well known to
many screen viewers here and
abroad are film pictures of the
70 EdScreen & AV Guide — February, 1959
Religious Understanding
progress of the state of Israel. Some
of these show aspects of religious
life.
But, when more specific infor-
mation is wanted, we need to give
special attention to this subject,
and we will often be amazed to
liscover how plentiful illustrative
material really is.
When in the United States I had
a unique opportimity along these
lines. In so many cities I found
religious communities with their
origins in foreign and distant
lands. Often they were ancient.
From members of such groups I
2;ot valuable and reliable informa-
tion. Thus, I gained a new outlook
in their worship and customs.
Often I was given permission to
take photographs, At other times I
foimd stocks of pictures for sale
ind for lending.
Places of worship are visual aids
:o knowledge. They may be close
3y, if you will but seek them out.
In New York and San Francisco
md other cities you can find
hinese temples. Here in Holland
'ou can visit the Mosque at The
lague. Synagogues and Jewish
emples can be found in many
)laces. Attendants and Rabbis are
dways glad to show you The Scroll
)f The Law, and ceremonial ob-
ects. Stained glass windows speak
to all who can "read" them, and
they will tell their stories to all who
will practice reading this visual
aid to religious inspiration and un-
derstanding.
Shrines and museums offer visual
aids to all who will go to thein. In
Canada, for instance, you can visit
St. Joseph's oratory in Montreal. In
Toronto there is an immense totem
pole sacred to the Indians. Here in
Holland you can see some fine ex-
amples of Buddha images, and view
treasures from ancient Egypt in the
Lyden museum. In Germany, at
the town of Marburg in Hesse, in
an old castle atop a mountain is a
great collection of rare models of
religious life and manners from
all over the world.
Those who cannot travel afar
may make discoveries in their own
neighborhoods. Thus, in the Grey-
hound Bus Station in Syracuse,
N. Y., I came upon a machine dis-
pensing coins with the Lord's
prayer upon them. In a big depart-
ment store I saw a gieat display of
rosaries, crucifixes, and holy-water
founts, and a gilded bracelet em-
blematic of the Ten Command-
ments. In the coat lapel of my
seat-mate on a train was a symbol
of the Twelve Tribes of Israel.
Thus, look and ye shall see!
Some may wish to gather such
things into a filmstrip; others into
slides; and still others into a col-
lection — for whatever purpose and
use they have in mind. If this is too
roundabout, a short-cut will be to
go to books and magazines (such
as Life), and to journals of re-
ligion and architecture. A wealth
of materials awaits you. When you
select and put them together, be
attentive to contrast and climax;
and as you work at it you will be
stimulated and gratified.
Or, if you tire of the visual, you
can tmn to the auditory. Try
Handel's "Largo," or some Christ-
mas carols, or a disc of the liturgy
of the Community of Taixe in
France. Or, listen to the call ol a
muezzin from a minaret high over
a Mosque. Thus in all these ways,
and many more, visual and audio
aids can enrich and broaden your
religious understanding.
February, 1959
(Pastor Boeke is a Doctor of
Theology. In 1957-58 lie traveled
and studied in the U. S. Deeply
interested in visual education, he
studied at Syracuse University, and
attended the International Con-
ference on Audio Visual Aids in
Christian Education at Penn State
University.)
71
1
From "Mid-East Profile," produced for the Commission on Missionary Education
by Film Productions International.
TpHE religious film librarian
knows from experience that the
coming of Lent brings with it the
biggest peak in church use of mo-
tion pictures and other audi.ovisu-
ais. In times past, when suitable
subjects were few and prints there-
of still fewer, this was a time of
great frustration for the librarian
who sought to meet this seasonal
demand. Today there is an almost
infinite variety of suitable films
and filmstrips, slides and recordings
as well as a more nearly adequate
supply of copies of all but the ex-
tremely costly highly seasonal sub-
jects.
Ch urches have developed a
broader range of demand also.
While interest in Biblical subjects
still ranks first, there is an increas-
ing tendency to supplement this
type of demand by use of materials
stressing application of the teach-
ings of Jesus and personal dedica-
tion to His work. In our own
church, for instance, there will be
a series of six week-night supper
meetings, followed by a 45-minute
period devoted to the showing and
discussion of a film on the general
theme of "Facing Your Day-to-Day
Problems as a Christian." Individ-
ual topics, a different one each
week, include Christian attitude
and behavior on the job, in the
home, the church, in leisure pur-
suits, in decision making, and on
the part of youth. This discussion
continues until it is time for the
evening worship service.
In another local church a similar
series of family nights is given over
to a film and discussion of selected
Biblical "incidents" in the life of
Christ. There is a wide choice of
materials for this type of program
in the extensive series produced by
Family Films (The Living Bible),
Cathedral Films (Living Christ),
the Concordia filmstrips and others.
Today no church worker need be
at a loss to know what materials
are available for almost any pur-
pose in the total work of the church
— nor of where and how to get
them. In and around Chicago, for
example, there are at least 20
sources engaged in renting religious
films, and in many instances also
in the sale of low cost audiovisuals,
such as filmstrips, slides and record-
ings. Well-qualified audiovisual
dealers stand ready to demonstrate,
counsel and sell any item of equip-
ment a church may need.
Any active religious film library
has descriptive catalogs and other
material that not only list titles and
prices but offer many useful sug-
gestions on utilization. The lead-
ing film producers offer utilization
aids and descriptive lists of their
materials keyed into the church
calendar. These are obtainable
without charge either from local
rental libraries or direct from tW
source. Denominational, interde
nominational and commercial li
braries offer joint access to prodi
ucts from numerous sources.
Especially in meeting peak seai
sonal demand, such as that durinj
Lent, libraries are known to serv^
one another's customers so that al
locally available resources will b
in use. Producers make reservn
stocks of seasonal subjects availabl
to libraries all over the country tii
help take care of seasonal peaks.
As in many other fields, the mai
jor hurdle between user and sourc
is that of communication. A filni
rental catalog must get to the righ
person, at the right time, so that h
can order the right film, from th
right source, and use it right, fo
the right purpose. Catalogs alon
are not enough. A "new" catalog il
usually out of date even before i
goes to press.
Denominational p u b 1 i s h i n :
houses play a major role in keep
ing their affiliated churches ir
formed of audiovisuals that corrt
late with their special emphase
and their curriculum time table
Religious and audiovisual maga
zines publish monthly lists of ne\
materials, as well as reviews, usuall
constructively critical, and utiliza
tion suggestions.
Local councils of churches ca^
do much to acquaint their membe
congregations with what audiovif
uals are available and how to us
them to strengthen their ciiurche;
In The Church Federation o
Greater Chicago there is an Audio
Below: "Triumph and Defeat," Episod
II of Cathedral Films LIVING CHRIS
Visual Committee attached to the
Department of Christian Educa-
tion. Among its activities is an AV
Preview Evening, held monthly
downtown in the Chicago Temple,
where the Federation's offices also
are located. An approximately 21/2-
hour program of motion pictures
and other new materials is shown
on a theme usually dated a month
in advance of major emphases or
calendar divisions. Thus, in Janu-
ary, the theme was "Brotherhood,"
February "Lent and Easter," March
"God and His Word," April "Fam-
ily Life and Mental Health," May
"Summer Activities and Camping."
.\s part of the Federation's centen-
nary observance, the June theme
will be "A Century of Audio-Vis-
uals." In other cities, such as Mil-
waukee for instance, similar pe-
riodical previews are sponsored
and arranged by some especially
active film library.
However the group is brought
together, this meeting of supplier
and user is of major mutual bene-
fit. Each learns the needs and prob-
lems of the other. Both have a
:hance really to look at the new
Dfferings that producers will as a
rule submit without rental cost or
jbligation. A lively moderator can
ipark an intensely interesting and
productive a u d i e n c e-participation
experience. Such previews can
jsually be arranged at surprisingly
nodest expense, in a well-located
Jiurch or in a dealer or library
projection room. The principal cost
)f this type of communication proj-
ect is for — communication!
Use AV
During Lent!
hy Mae Bahr
Librarian, Religious Film Library, and
AV Committee Chairman, Dept. of
Christian Education, Church Federation
of Greater Chicago.
light: "Workers Together With Cod,"
Family Films.
1
How
to
Plan
Film
Series
by Eunice Schmidt
Visual Aids Department,
Baptist Book Store,
Oklahoma City.
fjLANNING the use of films in
*^ series is more than possible. It
is practical. Denominational plan-
ning is done in one-year, three-year,
and four-year cycles. Bible teaching
is generally planned on the basis
of a three-month quarter.
Mid-Week Series. Some years ago
a pastor in Southern Oklahoma be-
came alarmed about how few peo-
ple came to the mid-week service.
I suggested a Bible study series:
the Bible is central, people want
to hear what God's word has to
say, they want help in finding His
will for their lives.
This pastor set up t series:
"What Does God's Word Say to
Me?" Cathedral's 12 filmstiijjs in
black and white. The Life of St.
Paul, became the heart of the study.
His own narrations, timed to 20
minutes, were recorded on tape.
For this he did research and study,
which paid off. Years later people
were still talking aboiu how much
they learned from this series. They
had both seen and heard. Paul be-
came alive to them. Church his-
tory was vital.
Life Of Christ Series. We have
urged pastors to use the Church-
Craft Life of Christ filmstrips.
There are 24 in this series, all in
color. Many pastors begin this mid-
week study in December, with
prophecies of the coming of the
Messiah, and continue to Easter.
Of course selections must be made.
Some pastors have set up short
series on the Miracles or the Par-
ables. Using this audiovisual re-
source, individual preferences and
needs can be met.
Old Testament Series. In this area
of the Bible, series have been built
on such themes as "Great Men of
the O. T.," and "How God Spoke
To Men In O. T. Times." Other
pastors have developed series on
"The Life of Moses," "The Life
of Joseph," and on "The Prophets
and Their Problems." Then as now
people had deep spiritual and po-
litical problems.
For Youth. Young people are con-
fronted with questions of right and
wrong. Church counsellors of youth,
and adults, have found answers to
many profound religious and moral
questions in the "Living Bible"
series of motion pictures. Jesus,
Lord of the Sabbath can lead a
group into a discussion of the uses
and abuses of this day in our times.
Jesus Teaches Forgiveness can crack
open the subject of forgiveness and
getting and receiving it — from
God, parents, and friends. Jesus
and the Lepers has a lot to say on
kindness and the grace of thank-
fulness. Thirty Pieces of Silver can
be used to ask, on what values are
you building your life?; or, was the
motive of Judas dastardly or dis-
torted?
Old Testament Films. Concordia's
Old Testament motion pictures are
being used in many ways by our
customers. Some relate them to the
O.T. curriculum unit. They are
geared to the lessons Simday iiy
Sunday. Another church used them
with the young people on Sunday
morning in a series, "Men Led By
God." A men's club used them in
a "Great Men of The Bible" series.
In a rural church, they were used,
one every two weeks, in a series of
devotional services to bring drama
and climax to each.
With Children. Our users have re-
lated the "Our Children" series by
Family Films to their work with
problem children and teenagers.
These 15-ininute films ask and an-
swer questions effectively. They are
so specific that all sorts of series can
be arranged with them. The same
applies to the Moody "Bible .'Adven-
ture" series. The problem is in
seeing the series possibilities in
such materials. This is where I can
help my customers, by passing along
what others have done with them.
This, however, is no substitute for
each one doing his own thinking
and planning.
The central theme of a series
gives direction. It concentrates in-
terest. It increases impact. It makes
for more work, and yet it may even
mean less work in terms of the re-
sults obtained. When we show as
well as tell what the Bible has to
say, we are working with the grain
of the mind, not against it. This
seeing and hearing is just about the
"universal language."
Teacher Training. Many churches
have used the "Teacher Improve-
ment" series of the Southern Bap-
tists. It is practical, yet based on
sound educational and spiritual
principles. Family Filmstrips, Inc.
is about to bring out a 7>aining
Kit. This unit of four sound film-
strips ought to fill a real need in
motivating the use of audio and
visual materials in the local church,
and in showing just how it is done.
Moody has a series on "Know
Your Child." Every teacher will
find it useful in deepening her un-
derstanding of what the child is
like in his stages of growth. Par-
ents, too, need to be instructed by
this series. Here and diere church
leaders will see the enormous value
of these series. In them much of the
planning has been done. It is use
that is left to us.
74
EdScreen & AV Guide — February, 1959
Films
Should Be
Tested
75^
^0%
2%
$0%
9%
\6% y
/
/
/
/
/
95?,
581
fey LeRoy Ford, production Supervisor, Audio-Visual
Aids Dept., Sunday School Board of the Southern Baptist Con-
vention, Nashville, Tennessee.
Film A Filjn B Film C
==s Questions on facts.
Questions on central truths,
Scores for Three Religious Films
IT is impossible to make an effec-
tive study-guide without first
testing the materials with the age
or interest-group for which the film
was prepared! .
In two successive summers the
author has tested the effectiveness
ol three Bible films used with two
separate groups of junior-age
(grades 4, 5, 6) boys and girls.
There were 75 juniors in the first
group and 132 in the second group.
While all juniors did not take all
the tests, some 450 test papers were
evaluated. The tests were given un-
der similar conditions in actual
teaching situations. Factual ques-
tions, and questions relating to the
central truths of the films, were
asked. No thought was given to
compiling the information in re-
port form until after the scores
revealed some alarming informa-
tion Here are some of my conclu-
sions.
Unlearning. A film on Samson, in
addition to dramatizing the story,
specifically attributed Samson's
strength to God; yet only 13 of
140 pupils caught the significance
of this. Most of the 127 who an-
swered incorrectly said Samson's
strength came from his long hair.
Similar responses in similar films
indicate that mucli mjormation
which has been learned in previous
years must be unlearned if teach-
ing with films is to be effective.
Prior Teachings. After seeing a film
on the call of Moses, the boys and
grls were asked, "How can you find
out what God wants you to do or to
be?" The film gave two answers —
prayer and Bible reading. Of the
60 juniors tested, 47 percent gave
prayer alone as the answer, 25 per-
cent gave Bible reading alone, and
15 percent mentioned both Bible
reading and prayer.
The neglected emphasis on Bible
reading in previous training may
have been responsible for the low
scores. Would we not be safe in
concluding that in cases where pre-
vious training has emphasized only
one of two associated truths, the
retention value of the less familiar
idea is reduced?
Drama is Not Enough. Of a group
of 66 juniors who saw a film per-
taining to Naaman, only 40 percent
could answer this question on the
central truth: "Why did Naaman
hesitate to do what the prophet told
him to do?" Only 44 percent could
make the application implied in,
"Why do so many people hesitate
to believe on Jesus?" We may con-
clude that dramatization and state-
ment of central truths do not neces-
sarily guarantee assimilation.
First Fact Sticks. In the film pre-
senting the story of Samson, defini-
tions were given, in quick succes-
sion, of a Nazarite and a Philistine.
Sixty-four percent of 140 juniors
answered the first factual question
correctly, but only 39 percent could
define a Philistine. It is concluded
that in the presentation of facts in
quick succession the first fact pre-
sented is apt to have more reten-
tion value than subsequent facts.
In this case the subsequent fact
was relatively unimportant but the
results would have been similar if
the fact had been vitally important.
Film Effectiveness Varies. It is evi-
dent that similar films with similar
formats may vary in their effec-
tiveness. The acconipanying graph
shows the relative effectiveness of
the presentation of basic factual
material and central truths in three
films— A, B, and C.
It will be noted that retention of
facts is considerably better than
detection of central truths. Whether
there is significance in the parallel
in retention of facts and central
truths might be debatable. How-
ever, on the basis of the 450 tests
used in this study, it seems that
weakness or strength in one area
indicates a corresponding rating in
other areas.
No film is pedagogically perfect,
and in the hands of a poor teacher
it becomes even less perfect. Film
effectiveness could be improved by
use of guides based upon a testing
program involving the age group
for whom the films are designed.
EdScreen & AV Guide — February, 1959
75
Not Born
A brief history of the use of AV in the churches.
"DiBLICAL subjects are alwayi
JD difficult to photograph, since
theologians are quick to detect
flaws in text matter and misinter-
pretations of commonly accepted
versions of Biblical events, varied
according to denomination and
personal opinion." This quotation
might have come from the new 4th
Edition of the Audio-Visual Re-
sources Guide, just off the press.
It is taken, instead, from the lauda-
tory evaluation of a new motion
picture, "Creation," in the maga-
zine Reel and Slide, July, 1919.
The debate between strict Scrip-
tural adherence and interpolation
apparently was not born yesterday.
In this three-reeler produced by
Atlas Educational Film Company,
of Oak Park, Illinois, for Lutheran
Churches of America (sic), a com-
promise was apparently sought. In
his scenario, the Rev. O. Hagedorn,
Milwaukee clergyman, embellished
the story "taken almost literally
from the first two chapters of
Genesis" with some highly dra-
matic episodes not found in the
Bible. Abel's "devotion to one of
his younger sisters" sets in motion
a chain of envy that contributes
materially to the murder. He makes
the mistake of giving one sister a
necklace he has made of shells; the
other steals it from her and "with
feline cleverness the guilty one con-
fides to Cain that Abel is unkind
to her. . ." thus fanning "the al-
ready burning flame of hatred he
bears his brother." "The hate
which fills his heart acted as a bar
to his sacrifice being accepted by
the Lord" we are told.
Special interest in early develop-
ments of audiovisuals for church
use was stimulated by prepara-
tions for the observance of the
centennary of the Church Federa-
tion of Greater Chicago. The city's
leading status as a center of manu-
facture, production and distribu-
tion of projection equipment and
materials was established at a very
early date. Looking backward, the
Audio-Visual Committee of the
Federation's Department of Chris-
tian Education found historical
background of considerable inter-
est. Looking forward, it has won
support for its proposal for a sur-
vey of present and potential AV
activities of the numerous federa-
tion departments with a view to the
establishment of a central audio-
visual agency, with adequate pro-
fessional personnel, that would
serve the total work of the Federa-
tion in all its ramifications, very
much as is done in such bodies as
the National Education Associa-
tion, and the medical and similar
professional organizations.
Until just before the turn of the
century it seems evident that Chi-
cago area churches, like the schools,
made use of flat pictures, stereo-
graphs and "Magic Lantern" slide
projection. This was just about the
extent of visualization then.
These glass slides came in many
sizes, they were often hand-colored,
and in some cases involved ingeni-
ous tricks to create an illusion of
motion. Actually today's motion
picture is itself an illusion of mo-
tion, each frame stationary on the
screen, but shown in such rapid
sequence that the eye cannot erase
one image before it is modified by
the next. A* far back as 1870 "mov-
ing" pictures of acrobats and danc-
ers were shown in a church Men's
Club by means of glass slides pro-
jected in rapid sequence. At least
as far back as 1902 central slide
sets began to be established; the
Methodists', under Dr. S. Earl Tay-
lor, numbering over 60,000. The
glass slide developed to the point
where it was shown outdoors on a
screen 100 feet wide (at the Meth-
odist Centennary Convention in
1919).
Slide lanterns used lime-light,
kerosene, carbon-arcs and finally
incandescent lamps as illuminants.
The "Optigraph," one of the ear-
liest motion picture projectors,
manufactured in Chicago, was
frankly an attachment to a "Magic
Lantern" lamphouse. The 1898
Sears-Roebuck catalog devotes an
entire page to the idea that by
investing §35 for the machine ($20
extra if with lamphouse) and a
modest sum for 50-foot film sub-
jects run at 40-frames-a-second, an
"operator" could earn from $20 to
$50 every evening. The films were
silent, so each was accompanied by
a complete descriptive script "in-
terspersed with witty jokes and
funny sayings."
Motion pictures were originally
all short incidents with novelty as
their chief appeal. Among the first
to break through the short reel
barrier were five different "Passion
Play" productions made respective-
ly in Bohemia, Manhattan, Phila-
delphia, and in the Holy Land.
Chicago at the time was second
to none in film production and
distribution, as well as in projector
and camera manufacture. The
leading nontheatrical field maga-
zines. Reel and Slide (1918), Mo-
tion Picture Age (1919), Visual
Education (1920), and The Educa-
tional Screen (1922) were all pub-
lished here. Their files disclose
some very interesting religious film
production ventures, such as the
one detailed at the start.
Another example seen in the ■
first missionary film produced
(1919) by the Presbyterian Board
of Foreign Missions, 1813 Stevens
Building, Chicago, is described by
76
EdScreen & AV Guide — February, 1959
Yesterday
by William F. Kruse
Archivist, N.E.A. Department of
Audio-Visual Instruction
its Central District Secretary, the
Rev. Charles E. Bradt. "The
Problems of Pin-Hole Parish" cost
$10,000 to make; its six reels could
be shown either at one sitting, as a
feature, or serially in six chapters,
preferably at a Church Missionary
Institute lasting several days. Four-
teen clergymen were members of
the cast, 1 1 of them from Chicago
and Evanston. Mr. Bradt played
the lead — a narrow-visioned new
pastor who opposes missionary ac-
ivity because he feels he has better
use lor the money at home but who
is shown the error of his ways by
his own wife.
"A six-reel movie . . . showing
how a men's Bible class rejuvenated
a church" was shown to delegates
from various such classes on April
12, 1919, according to Dr. Robert
R. Biggar, of the Cook County
Sunday School Association. He dis-
puted a statement by Prof. E. W.
Burgess of the University of Chi-
cago to the effect that the movie
had displaced the church as a major
influence on child life, and urged
unning "rival movie attractions in
he churches on weekday nights."
Bishop Samuel Fellows also ques-
tioned the charge and is quoted:
"As to the presenting of movies by
the church, that is all right in
theory, on week nights, but requires
more funds than many churches
have."
Early reports on church use of
films seem to indicate that rather
than cost money, motion pictures
were intended to make it for the
:hurch. Either directly, as for a
:hurch building fund in Peoria, or
by increased attendance. An in-
Tease of 500 percent was credited
o film showings by Rev. G. H.
Ashworth, Sycamore, 111. Con-
versely, the Rev. W. C. Godsell was
eportedly made to resign his
Heavy wooden frames held the large lime-light projector
slides.
Magic lantern slides came in many sizes.
Slide projector with triple-wick kerosene light.
Early SVE filmstrip projector.
Hand-cranked 35mm motion picture projector (Victor).
pastorate in the Westfield, Illinois
Congregational Church, on the
groinid that his showing films
taught the boys ot the church to
"enuilate cowboys."
In 19;{7 the International Coun-
cil on Religious Education set up
a committee on audiovisual educa-
tion and ran a workshop at the
19;i8 Quadrennial Convention.
Three years later an AV depart-
ment was iormally constituted, the
expenses for the first three years
being paid by the Harmon Founda-
tion. Rev. William L. Rogers— orig-
inally on the Harmon staff— headed
the dcpai iment until 1912, when he
moved to New York to manage the
newly lormed Religious Film Asso-
ciation. His place was taken by
Dr. Mary Leigh Palmer, under
whose direction the first Interna-
tional Workshop in Religious
Audio-Visual Education was held —
at North Park College — with 25
states and Canada represented by
members ol 25 denominations.
It was subsequently held at Lake
Geneva and then at Green Lake,
Wisconsin. Miss Pearl Rosser
headed the department, now Dept.
of Audio-Visual and Broadcast
Education, Nati<mal Council of
Churches, until headcjuarters were
moved from Chicago to New York,
whereupon she became the first di-
rector of radio and TV for The
Church Federation of Greater
Chicago.
In no way can the growth ot
service of audiovisuals in the work
ol the church be measured as effec-
tively as by the phenomenal ex-
pansion of film and other resources
available to the religious worker.
In 1909 George Kleine's "Catalog
of 1000 Educational Films" listed
only 27 "religious" titles; in 1942
(he first Religious Films Associa-
tion catalog listed 250; in 1958 the
National Council's "Audio-Visual
Resources Guide" classifies, de-
scribes and evaluates more than
2,500 AV items previously evalu-
ated by local committees.
This is not merely a numerical
growth. In the early days a lone
cameraman could go forth and
make his own idea of a religious
film single-handed; today profes-
sional studios, skilled writers, theo-
logical consultants and exjjerienced
(inricidum utilization staffs com-
bine their skills. The hand-made
glass slide ol old has been aug-
mented by conmumication tools too
luunerous to count — films, slides,
iccords, tapes, transparencies, ra-
dio, TV and many more. The seed
ol the AV pioneers has truly
lirought forth boimteous fruits.
78
EdScreen & AV Guide — February, 1959
Films Represent America Abroad!
This article appeared under the title, ^'■Influence of American Films
Abroad," in the Christmas issue of the BFC NEWS, publication of
the Broadcasting and Film Commission of the National Council of
Churches of Christ in the U.S.A. It ivas taken from a report of a
committee appointed by an agency of the American Baptist Conven-
tion, which has accepted it.
TWO years ago, at the meeting
of the American Baptist Con-
vention in Seattle, a resolution was
offered from the floor concerning
the inlluence of American motion
pictures abroad. It was referred for
study to the Convention's Council
on Christian Social Progress. After
two years of study, the Council has
now made its report.
The resolution which was re-
ferred for study read: "Some mo-
tion pictures which are sent abroad
are a libel on the ideals of the
American way of life and often are
also highly salacious and sordid.
l>ecause of this, we respectfully
urge our government conscien-
tiously to censor all ,\merican pic-
tmes sent abroad and thus imple-
ment every effort being made to
establish an influence toward de-
cency in the entertainment world
and also to show the wholesome,
finer side of life in the United
States of America."
The Council dealt first with the
issue of censorship. "Any resolution
calling for censorship," it said, "ap-
pears as a threat to freedom. As
Americans we treasure highly the
freedoms enjoyed imder the Con-
stitution. To censor is to suppress.
If we must choose between the free-
dom to propagandize and a totali-
tarian control of the channels of
communication, we will choose
freedom with its risks rather than
censorship with its possibilities of
enslavement."
In its report the Council goes
on to say "It is also evident that a
number of good films are sent
abroad, films that depict our demo-
cratic institutions at work, films
that entertain without offense, films
that show the struggles and hopes
of all people. Yet, these values to a
considerable extent, are negated,
according to reports, by an undesir-
able emi^hasis on the material pros-
perity of our country, the "typing"
of racial groups, the excessive use
of alcoholic beverages, the ridicul-
ing of courts of justice and law
enforcement agencies, the over-
emphasis on crime and the display •
of sexual vulgarity.
"These deplorable exaggerations
are no cause for self-righteousness
on our part. We must see them first
as a reflection of admitted moral
weakness in our culture. We must
face the fact that motion pictures
do reflect what is evil and shallow-
in American life. Here the indict-
ment is upon us. We cannot expect
to hide our sins from our foreign
neighbors. Yet, the frequent dra-
matizing of those weaknesses on the
screen has left the imintended im-
pression that they represent a typ-
ical America. There is lacking
sufficient emphasis on the whole-
some aspects of our culture.
"There is also the problem in
any medium of mass communica-
tion of being misunderstood in
moving from one cultural context
to another. Even where films are
intended to expose social evils of
our country, there is a lack of per-
spective when they are viewed in
another setting. Differences of back-
ground and custom accoimt in part
for the offense which some motion
pictines bring to the people of
other cultures in the following
areas: the portrayal of promiscuous
relations between the sexes, the car-
icaturing of peoples of other
races, the stressing of force and vio-
lence and the exploiting of juvenile
delincjuency.
"On what basis are films selected
for foreign viewing? For the most
part the pictures sent abroad are
the same as those seen in the United
States. The only selection for for-
eign viewing is made by exhibitors
and theater owners abroad. Accord-
ing to the Motion Picture Associa-
tion of America, theaters abroad
want principally the pictures that
have won popularity here. This
means that the same standards and
controls for the production of mo-
tion pictures in the United States
determine what is seen abroad. . ."
This particular study, the Coun-
cil says, "has pointed to the simple
and obvious conclusion that the
central issue is the quality q^i^
American films. . ."
The report makes seven recom-
mendations. Three of them counsel
further study and recommend that
"steps be taken to effect a more
positive cooperation with the
Broadcasting and Film Commission
of the National Council of
Churches and other church related
agencies concerned with this mat-
ter." A fourth recommendation
calls on the American Baptist Con-
vention "to request the State De-
partment to evaluate the effects of
motion pictures abroad and to seek
ways of correcting any destructive
influences such motion pictures
may have."
The three remaining recommen-
dations are that American Baptists
"refuse to patronize undesirable
films and give their support and
commendation to the best produc-
tions, stimulate the production of
better films, encouraging creative
writing of scripts and dramas,"
and "to encourage a wider use of
suitable audiovisual materials on
foreign mission fields for enter-
tainment as well as lor education
and evangelism."
The report concludes with this
timely reminder:
"The influence of American
movies abroad is only one aspect
of a larger problem, the inlluence
of Americans abroad. . . . The
(juality of our inlluence is seen in
every expression of our culture.
Our responsibility is to exert -a
Christian influence on every expres-
sion of oiu' living l)oth at home
:uul abroad."
Frl^rrppn A- AV/ Hiiirlo Pohn inrv/ 1 Q'^Q
7Q
SJhtirch department
by William S. Hockman
Preview and Selection
There are seven basic steps in the
utilization of a filmstrip, and the first
is selection and preview. As a corner-
post to a fence, so is it to the other
six (study, conference, rehearsal, pres-
entation, follow-up, and evaluation).
For the leader, the journey will be
teaching; for the child it will be learn-
ing, and the first step is Selection and
Preview. Her deepest reward will be
joy in seeing the tree of teaching bear
fruit; for the pupils it will be the joy
which comes from picking the fruit of
information and knowledge. And, all
of this depends upon this first step in
the seven-phase teaching-learning con-
tinuum.
Just what is the teacher in our pic-
ture doing? Basically, she is preview-
ing filmstrips. But she is doing more
than just looking at filmstrips. She is
working with a view toward making a
selection. Before her are several film-
strips. From among the materials avail-
able she must make a selection.
To do this she must go deeper than
the titles. She must go beyond what
the producer says about his materials,
as reliable and important as this may
be. She may go beyond what the
AVRG says. (Of course it can't touch
the very latest materials, hot out of
the lab.)
f
Teacher previewing filmstrips.
In this previewing-with-a-view-to-
selecting, what will condition her final
selection? A full answer would require
a small book! Stripped of the leaves,
here is the stem of the matter: she
will be conditioned by her total ex-
perience with filmstrips, by her knowl-
edge of the medium per se, by what
she intends to do, by the pupils she
is going to do it to, by the facilities
and equipment available, and by the
range of the materials before her —
and many other factors. Even stripped,
this is a pretty hefty stemi
Let me sort out one or two of these
factors for special attention here:
"range of materials" and "prior expe-
rience." For you these may not be the
most important. I highlight them be-
cause they tend to be neglected.
Range: This worker will not use
what she does not know about. That's
basic. In this case she will not use
what is not there. Thus, her selection
process may lack range. She may select
eventually what fits her purposes and
her pupils poorly, but better than any
other material before her. She may
wish a better fit to her specific teach-
ing objectives. If the range of materials
is restricted, she may be defeated in
this laudable try.
What does this mean? Certainly at
least this: churches ought to provide
as much range in their materials as
possible. Restricted buying may seem
the best policy, but is it? Now and
again churches want to buy one of a
series, when it is the whole series that
gets the subject covered. Frugality can
be frustrating. If there is no or little
choice, how can selection be vital?
Again, it means that some of our best
teachers give up. They just won't pull
a filmstrip down over the mind of a
child like an out-size cap over his ears.
Primary children need "clothes" their
size, whether garments or filmstrips.
Your careless teachers may not care;
your best ones will. A too-restricted
filmstrip library may eliminate them.
Experience: This is the private and
personal and powerful context of the
whole situation. If your teacher has
received help, guidance, and encour-
agement, this has qualified her expe-
rience. But even more basic have been
the concommitants of the prior teach-
ing situations. What deposit of satis-
faction or dissatisfaction was left bv
the last use? Many things enter here,
and factors will vary in importance.
For many teachers it will be inability
to handle and control all the impor-
tant physical factors of the teaching
situation: poor equipment; poor black-
out; poor acoustics; poor screen; poor
projector stand; poor play-back — poor!
poor! That kills teachers off!
Not-enough-time gets them down,
too. First, not enough time is allowed
for the utilization; and second, that
precious order of service just could
not be changed! At the climax, inatten-
tion held every one in its grip. The
whole performance became un-zip-
pered, spilling all over the place! Too
little time! Unless teachers are given
adequate time for the utilization of
filmstrips, they simply carry water in
a sieve.
Conclusion: build up a library ade
quate to your needs and large enough
to afford your teachers some real range
of selection; and, watch out for the
things which are determining the basic
attitudes of your teachers toward the
whole process of audio and visually
enriched education in church, syna-
gogue, and school.— WSH
AV Training Kit
For some time we have needed "a
self - contained, visualized course of
study dealing with the principles of
audiovisual methods in the local
church." Along about 1946 I outlined
for Church Management a course of
study on audiovisual aids for ministers,
and at that time there was so little
relevant material in print that I had
to supplement the course outline with
my own material in mimeographed
form. This material became the basis
of my book. Projected Visual Aids In
The Church (Pilgrim Press). In 12
years we have come a long way in the
church field.
Now we have a four-unit audiovisual
kit. Organized and written by Donald
80
EdScreen & AV Guide — February, 1959
R. Lantz and Paul R. Kidd of Family
Filmstrips, Inc., it was produced by
this concern. It bears the title Train-
ing Kit for Using Audio-Visuals In a
Church, and the four units are: "Why
Use Audio-Visual In Your Church?,"
"How To Use Filmstrips In Your
Church," "How To Use Motion Pic-
tures In Your Church," and, "How To
Organize For Audio-Visuals In Your
Church."
Each filmstrip has a recorded com-
mentary on one side of a 12-inch rec-
ord, a printed script, and suggestions
for the user. With the first filmstrip
there is a four-minute excerpt from the
motion picture. The Rich Fool. It is
nicely integrated and effective.
This kit, in the words of the pro-
ducer, has at least four purposes: a)
"to motivate interest in the use of
audiovisuals in your church; b) to pro-
vide an understanding of the basic
philosophy and educational values in
audiovisual methods; c) to suggest
specific ways audiovisuals can be used
in a local church with various age
groups and for a variety of purposes;
and d) to outline the administrative
policies needed to establish and main-
tain interest in the use of audiovisuals
in the local church."
Can this kit accomplish these objec-
tives? My answer is yes, properly used,
it can do the job. And the guide con-
tains some very practical suggestions on
"proper use." No one needs to stumble
and bumble about.
Here is a course, a short course it
really is, for conferences, training
schools, institutes, leadership training
schools, skillshops, pastor's conferences,
college and seminary classes. Within
any academic "hour" there will be time
for the effective use of any of the four
units. The number of frames and the
running time is, respectively: 56 and
12 minutes; 68 and 9 minutes; 64 and
9 minutes; and 77 and 14 minutes.
Thus plenty of time is left for readi-
ness and follow-up.
What about content? In my book
they get an "A Plus." They hew to
their purposes. They stick to the im-
portant matters. In theory they are
sound, and in methods they are prac-
tical and realistic. They know the local
church (both having worked in it) and
they know visual aids, and now we can
say they know how to organize a know-
how kit.
On the technical side the recordings
are good all the way. There is an in-
audible 30/50 cycle automatic frame-
advance signal on the records for auto-
matic projectors. A deliberate pause in
the narration indicates frame change
on manual projectors.
The "art" is in color, and it is
stylized representational cartoon draw-
ing of a very pleasant variety. A small
Dramatic
Full-Color
Filmstrips
^^^my Pmnmo w,r„ ,„, ,„^„^ p„„^„,,^w.
Three NEW kits of family Filmstrips for Easter, photographed in
breathtaking color during the filming of the television dromo, "Power
Of The Resurrection." No expense was spared for this lavish production,
which utilizes beautiful sets, authentic settings and costumes, as
well as the most outstanding octors.
The filmstrips meet three different needs in your church: "The Bible
Story of Eoster" is strictly scriptural for teaching; a more dramatic,
yet Biblical, story is found in "Peter's Resurrection Faith"; and,
"You Shall Receive Power" is for inspiration and devotion.
THE BIBLE STORY OF EASTER
Port 1 . "Cup of Sorrow"
Final events in Jesus' ministry move to o dra-
matic climax in the Lost Supper, arrest, trial
and Crucifixion.
Part 2. 'Day of G/adness '
Lost hope is regoined with the lords Easter
morn and later appearances, and the challenge
of the Great Commission.
Kit of 2 color fjImstriDS, 12-inch 33V^ rpm record
(2 narrations) and leaaer's guide
SEE YOUR NEAREST FRANCHISED
DEALER,
OR WRITE FOR FREE CATALOG.
..$16.50
PETER'S RESURRECTION FAITH
Part 1. "Peter's Failure"
Peter's boast of ollegionce at the Last Supper
changes to a denial of his Master in Caiophas'
courtyard.
Port 2. "Peter's Victory"
Jesus' Resurrection appearances lead to Peter's
forgiveness by the lake, and new power re-
ceived of Pentecost.
Kit of 2 color filmstrips, 12-inch 33Vi rpm record
(2 narrations) and leader's guide $16.50
YOU SHALL RECEIVE POWER
A devotional filmstrip dramatizing the power
of the risen Christ in the lives of His followers.
Color filmstrip, 12-inch 33VS rpm record,
and leader's guide $10.ra
[ %«%^/2^fe<?^ INC.
j 5823 Santa Monica Blvd.
I Hollywood 38, California
I
I Please send me FREE catolog and
name of nearest dealer.
t^fame
Address
City
EcJScreen & AV Guide — Februarv. 1959
R1
fly in this cxcclleiu ointment is the
multiple use of certain frames witliin
the same filmstrip and within the
series, wlien the toncept being pre-
sented really needs a new visualization.
While we have had films and film-
strips on the know-how side of audio-
visual teaching and learning, here is
the first kit wliieh attempts to rover the
principles and methods of use and
administration in the local church. It
is a fine job all the way. and we recom-
mend it highly to the AV leaders of
the church field and to local churches.
-WSH.
(Price for the complete kit, $16.50.)
let's Use the AVRG
Buying it, even at the bargain price
often dollars, is not enough. Let's use
it. Consulting it every now and then is
not enough. Let's put it to work. What
will we use for harness? What gears
will hitch it to our load?
This morning, December the 15th,
I have two ideas. One concerns what
I am going to do; the other what deal-
ers and rental library people can do
— as I see it.
In My Church. In our church AV
catalogue I am going to insert a new
reference number. It will be the page
reference in the AVRG where that
title can be found. Thus, our film-
"PIBERBILr' CASES
"THEY LAST INDEFINITELY"
Equipped with tteel corneri, steal card
holder and heavy web straps.
Only original Fiberbilt Cases bear this
TroiJa Marie
Your Atsuront*
el Finest Quality"
For I6nini Film —
400' to 3000' Real*
Sold by All Leading Dealers
strips will have reference ninnbers like
these: B-22, S-293, R-42; AVRG- 190.
Now the user can locate that filmstri]j
in drawer B, position 22; the .script in
file No. 293; the record in envelope 42,
and complete, detailed, and authorita-
tive information on content and tech-
nical qualities on page 190 of the
AVRG.
It will be used in another way. Our
Winter AV Utilization Bulletin is
past-due. It will have four sections:
materials on Lent, Palm Sunday and
Easter, Missions, and those relating
to the curriculum of the church school.
Under each section we will list
the titles, and follow them with a
thinnbnail statement of content, em-
phasis, age-level, and context of utili-
zation. This information would come
from the AVRG in many instances.
Then would come the location data, as
given above. Now the worker knows
where she can get more information on
just the titles in which she is interested.
One Step Farther. We will go one
step farther. The Bulletin is not
enough. We will remove from the per-
manent files this material and the
scripts and records. It will be placed
in the drawers of a special preview-
table. On it will be a filmstrip pre-
viewer, a record player, and the AVRG.
This saves time. It saves mixups.
In the drawer, these filmstrips will
be bunched according to age-levels, a
further assist to leaders. Located like
this, any leader or teacher can pre-
view, study and prepare at her con-
venience. When these seasonal dates
pass, the AV librarian can check the
materials and return them to the
general files.
Now For The Local Dealer. If I ran
a local AV rental or sales concern I'd
relate all my stuff to the AVRG (where
possilile). Many churches will have
this "bible" already. Others will find
they must get it. This is a fact that I
would utilize in my service and promo-
tion program. Here's how.
I would get out special lists of ma-
terials for rent or sale. I would say
that I have these AVRG titles. That's
where the accent would fall. These
special lists make sense. Depending
only on a general catalogue is like
blazing away at the landscape. You
will hit it, to be sure, but you'll not
get much game.
One of my bulletins might bear a
title like this: "AVRG Titles Useful
In The Spring Quarter of the Presby-
terian Curriculum." Under this I
might put, "Read .\bout Them In
Your AVRG and Come To Us For
Purchases and Rentals." Curriculum
brochures can be secured from de-
nominational headquarters, or bor-
rowed from a local church with whom
vou do business.
Right now would be a good time to
mail out to the local churches you
serve a little folder, "Our AVRG
Films For Lent And Easter." Another:
"AVRG Filmstrips For Palm Simday
and Easter." In all this you would give
the page reference in the -WRCi.
Later on 1 inight get out other
bulletins listing AVRG titles in rela-
tion to Children's Day, to vacation
church schools, to youth camps and
conferences, to leadership training
schools, and to the summer quarter of
curricula, and to the general mission
themes. ' '■
Aljoiit now the hSlf-convinced reader
will be asking why ail this reference
to the AVRC;. I'll give you several
reasons. First, the AVRG out there in
the local cluirch provided the user
with a fairly satisfactory substitute for
previewing. This is a need he feels
before both purchase and booking.
Next, you don't need to elaborate in
your printing and duplicate descrip-
tive material already in the AVRG.
Further, this AVRG is authoritative.
It is olijeclive — as objective as any
resource can be in this field. Church
leaders now recognize this, or will
soon come to do so. Lastly, you can
capitalize on this .AVRG integrity, and
in doing so you can better serve both
your interests as a business concern
and the church.
To get on widi our jobs, let's USE
the AVRG!
Typical of the service which AV
libraries arid dealers all over the coun-
try are rendering to the churches, is
that of Roa's Films in Milwaukee. So
modest are these people in talking
about this significant appreciated serv-
ice that getting articles out of them
is not easy. It lakes considerable do-
ing, but, after several requests and one
or two reminders, Roa sent the fol-
lowing article. It tells her story, and
represents the story that many more
similar firms could tell. - WSH
The Dealer Serves the Church
hy Roa Kraft Birch
Ihere are many ways in which a
local AV library can serve the church,
and many ways it should be used by
the churches of the area. We at Roa's
Films (1696 North Astor Street, Mil-
waukee 2, Wisconsin) feel that a well
organized film rental and filmstrip
catalogue is a necessity. We believe
that a good catalogue which combines
all producers is an important tool for
the workers in the local church. We
produce a unified catalogue, both for
our own convenience and the con-
venience of our customers. They like
to see all the Old Testament material.
82
EdScreen & AV Cuicie — February, 1 959
or instance, in one group.
Our Protestant catalogue includes
notion pictures and filmstrips from
II the princip:il producers. These are
II indexed ;ind classified according to
ubjcct. We listed them first according
o subjects and producers but found
hat the title and the set index was
niportant. Now we go one step fur-
hcr and index completely. Our title
ndex, ready this fall, is another aid
ve are giving our customers. A title
ndex of all filmstrips that have been
)roduced since our last printing helps
he lay persons find materials they
lave read about and are looking for.
We send information on Lent,
hristmas and vacation Bible school
natcrials as separate mailings. This
s in addition to our catalogue, and
ve find that our customers appreciate
his service.
Our staff consists of people who are
ictive in the work of the church. This
•xpcriencc helps them render service
o our customers. We keep a file of all
lenominational programs so that these
natcrials may be checked when spe-
ial program information is desired.
Ml our filmstrips are sent to the pur-
haser on a preview-to-sale basis. We
hink this is a MUST. We also have
pccialists who go out to the church
nd work with Sundav school teachers,
>r other special groups, in program
lanning and in presenting teaching
echniques.
Every day we have people viewing
Inis and filmstrips. Our projectors
nd projection rooms are busy many
lours of the dav. Church workers
ilien make appointments for groups
n advance, coming from as far as 200
niks. We take an active part in work-
ng with denominational groups— Sun-
"ay school teachers, adult Bible class
eachers, vacation Bible school teach-
rs, meeting them in their conven-
ions and institutes. This is a free
ervice which can and shoidd be of-
cred by a local library and is appre-
iatcd bv the churches. It adds up to
good relationship in one's commu-
ijtv.
AVe have run many one-day work-
hops. Due to a limited personnel and
he high cost of travel, we spot our
ireas aliout the state, setting up one
or each day. usually Monday through
='riday. These are usually held in a
hurch where a supper can be served
vithout disturbing the set-up for our
vorkshop. We start at 1 p.m. and
lose at 9:30. About 90 minutes are
;iven over to preview sessions. These
)reviews are broken up into depart-
nental areas and are usually very pop-
ilar. We always start our meetings with
slide or a filmstrip suitable for use
n a worship service.
We also schedule previews and con-
sider them an important part of good
dealer-church relations. We hold them
about once a month, putting some of
them on Sunday afternoon and eve-
ning. We have found that ministers
favor Sunday afternoon previews. It is
vital for us that ministers are well
informed and are acquainted with
high quality films and filmstrips that
are available for use in connection
with the various programs of their
churches. We believe that the success
of the ,\V program in the local church
stems from tiie minister.
Good and Useful
Family Filmstrips Inc. has just re-
leased a four-unit series of sound film-
strips in color under the title "Stories
.•\bout Jesus for The Kindergarten, Kit
No. 2 — Jesus, The Friend." The stories
selected are those used in the curricu-
lum of four and five year-old children.
Each has a running time of four min-
utes, and musical backgrounds have
been especially written and arranged.
F'amiliar songs are used together with
some original music, and the frame-
advance signal is four bell-like notes
played on a celeste, with these notes
at times becoming an integral part of
the background music.
The four titles are, grouped as the
narrations appear on the four sides of
two LP records: Jesns Visits Maiy and
Martha, and, Jesus Visits Zacchaeus;
The Calling of Levi, and, Jesus And
The Children.
The content is simply and directly
treated. While it is straight narrative,
the directive material in the leader's
guide, and repeated on the filmstrips,
is sound and helpful. If followed, these
little filmstrips will make traction with
the minds of Kindergarteners. Each
one accents the phrase from the title,
"Jesus, The Friend."
I would like to add a word of warn-
ing to users, especially some of the
"old school" workers with children:
this is a linu'ted-objective series. It sets
out to do just one thing — tell and
show some stories accenting the idea
that Jesus was friendly, that He helped
people to be friendly, and that His
followers ought to be friendly too.
That's all! They don't try to tell the
whole story, or tell it to Tillich and
Timmy at the same time. Few workers,
"old" or "new" school, can get over
more, or as much, in just four minutes.
Now let me say a critical word al)out
the art: I found it of average quality,
especially in facial detail. In keeping
the pictures uncluttered, and in clearly
identifying the main characters — im-
portant for children — artist John Lear
has ilone a good job. /\ good and use-
ful series, and recommended.
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ES
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CHICAGO 47. ILLINOIS
.Uanu/HiTfwrerff »/ I'liottiflraphii'
KQuipmenl Im llrrr A OlillTl'.ll »/ n rHXTVRY
3ry, 1959
83
Study Film Ready
North Amrricmn Seigkbon, » 27-
tninute sound film in either color or
B.^\\'. was axiperati\'ely sponsored by
nine member aminiunions of the Na-
tional Council of Churches, to give
visual background for the interdenomi-
national home mission study theme for
this year — "Christian Concerns of
North American Neighbors."
It was produced bv Dvnamic Films.
Inc. under the supervision of the
Broadoudng and Film Commission of
the NCC with Alexander B. Fetguson
acting as Production Supervisor and
Porter Bowo- as Church Consultant.
If this title seems somewhat non-
spedSc and vague, ponder the cloud-
like nebulosity of general home mis-
sion theme for this year: "Christian
Concerns of North .\merican Neigh-
bors." Like a stevedore net, a term
like this will hold anything from a
calf to a crate.
Quoting the BFC, this film is a
"presentation of the hopes, the de-
spairs, and the way of life of our
"Useful in Church . . ."
soys Wb. Hodtaon
of the new UAHC full color
filmstrip
HILLEL: Teacher of Love
"Useful in church. co1Im» and nminary in
pranntinc a summafy of Itw lil* and wodi
of a hiadtr of the Jews in the time of
Jesus and PauL"
Also recommended: Dlg(in for Boriad
TMaaHe, color fikmtrip on Blilical archae-
olocy by Nelson Glueck; Jews ki Mstanf
Lamtt series; and filmUieis on fairous Jew-
ish pefsonalfties. fr- rr— ^Mr^r .':«. irritt
UNION OF AMERICAN HEBREW
CONGREGATIONS
tSS Fifth Avenue, New York 21
'THE NINETY AND NINE"
10 min. letiftous film in KOOACHROME &
SOUND. Based on Jesus' Parable of the
Lost SheepL New print: $59.95; Used prints
$29.95.
Edwiti SckiMts Co., 1716 Yemic St..
Cinciniuti 10, Ohio
TEACHING AIDS
FILMS, FIUASTRIPS,
SLIDES, POSTERS, ETC.
Write for free Catalog
AMERICAN BIBLE SOCIETY
Audio-Visual Deportment
440 Fourth Avenue, New York 16
FILMSTRIP
CATALOGUE
Largest Filmstrip Library
EYE GATE HOUSE, INC. d^«.es2
14«-0I Archer Av*.
JamaiM 3S, N. Y.
From "North American Neighbors," an
Abn Skilin production.
continental neighborhood . . . the film
explores the work of missions whose
ser\-ice to human need is a demonstra-
tion of Christ's love for the illiterate,
the ignorant, the diseased, the help-
less, the homeless, the hungr.." Our
camera, to do this, takes us to .\laska.
to Mexico, to Puerto Rico, and Haiti.
The film invites North .American
Christiaiu to re-examine themselves, to
discover new spiritual insights and to
share their faith and freedom with the
total continental neighborhood like a
local congregation bears its witness in
love and concern to its neighbors.
Protestant Christians must oSer fellow-
ship and a sense of community to all
p)eoples. knowing no borders, no sea-
sons, no human differences.
The Christian chiuxh must break its
bonds — prejudice, unconcern, greed,
neglect — and minister to its neigh-
bors. It must share its faith, even as a
congregation shares its faith with those
about it. It must heal and teach, feed,
relieve suffering, and share its faith
— in short, it must serve its neighbors
in His name.
Now how well is all this "said"?
The photc^:raphy is good all the way.
Lester Becker's writing is uninspired.
It plods; never soars. It's punctuated
prose and not inspired poetry. How
we miss .Man Shilin! The narration is
not easy to listen to, and everv now
and then we miss altogether certain of
Norman Rose's words. The level of
the music is too high in much of the
film; and, at times it takes on far too
much the aspects of a series of concert
pi-?ces. It is not well integrated psy-
chologically, and too much in the fore-
ground. It asks for attention; a serious
faulL
However, despite these faults, this
is a good and useful film. Given a de-
cent introduction it can get its message
over to young people and adults. Set in
the right context, it can motivate study
and discussion. Even when given no
assistance at .«ll, it can get acros* nio
information and ideas in 27 miiiui
than a speaker. .\nd, while doing tl
it can ji/iou' what it is talking aboi
If you prefer color, the rental will
S12.00. If vou arc s-uisficd with R<:\
the rental will be $8.tX). Bv the tii
you read this it will be widelv a\.i
able through denominational film
braries and local film rental librari<
New Easter Rlrastrips
I!::.' II r- Got Our Easier Custor
\%.i> dt>ii;iieil a) to build an apprec
tion for our traditional Easter ci
toins: b) to show and explain tJ
origins of a number of our famili
Easter customs, and, c) to show he
Christian j>eople the world over a
tied together by their common obsei
ance of Easter. (It does not presur
to deal with the deep religious si
nificance of Easter.)
Richard R. Dole/al has done \c
well with the script, keeping it init
esting and informative. The 55 fram
of art in full color is bv James Teaso
The composition is good, the col
effective and pleasing. The narraiio
running 8io minutes, is wellspok<
by John Mallow, and backed up nice
by Venida Jones' music. The utili?
tion guide is concise and helpful,
first class job, and highly recommendt
in terms of doing what it sets out to d
Easter Around The iX'orld has as i
objective to a) build appreciation d
the Easter holiday customs and trai
tions of other jjeoples: h) to descril
how Easter is celebrated by Christiai
in various parts of the world: and.
to indicate the basic unitv of Christia
peoples as they observe both the re
gious and secular aspects of the Ea$t<
season.
The art. 40 frames, is by ^Villia
Marsh who does a very good job i
visualiiing the concepts presente
John Mallow narrates in a pleawi
voice Theresa Beaimiont's nicely cor
posed prose, and for it all \'enic
Jones provides satisfactory backgroun
music. The utilisation time is a lilt
over 12 minutes. Highly recommendei
The age level is Junior and up. Tl
LP record has a bell tone frame ai
vance signal. The producer is Socle-
for \'isual Education, 1345 Diverst
Parkway, Chicago 14, 111.
Please send materials for review and
correspondence concemirtg this col-
umn to William S. Hockman, 12
June Drive. Glens Falls. S. Y.
84
EdScreen & AV Guide
ntermittent Television
Alexander Calandra
oriaie Professor of Physics, Washington UniveniCy, Si. Lonis
id Neal Balanoff
airman, Television-Radio Film Department, Stephens College, Columbia, Missouri
PURING the spring of 1958,
Stephens College presented a
ies of science lecturers as part
its closed circuit television course
ens and Living Today. The great
itude permitted the television
ff by the administration has
ide it possible to do considerable
perimentation in this area. This
icle describes the kind of think-
j that led to the development of
intermittent type of presenta-
n.
The only limitation on the for-
it for this televised instruction
s the length of each period (50
nutes). First, the standard course
proach was used — that of begin-
ig with a 25-minute lecture by
; TV instructor to a class of 900
idents. The lecture was viewed
about 50 different groups. Each
)up had its own television set
d a discussion leader who was a
:mber of the Stephens faculty,
the end of the 25-minute tele-
ion lecture, the discussion lead-
in the individual classes con-
cted a 25-minute discussion of
; ideas presented by the TV in-
uctor. Although the procedure
d the advantage of permitting
ss participation, it soon devel-
ed the serious disadvantage that
tile science series progressed, the
Teasing complexity of the ma-
ial made it difficult for the dis-
ision leaders, most of whom were
t regular science teachers, to do
tice to the situation in the lim-
d amount of time they had avail-
le.
U'ith this in mind, an attempt
s made to have the television
lecturer use the whole period with-
out group discussion. This had two
serious disadvantages, the first was
the complete lack of student par-
ticipation and the second was the
difficulty of producing two 50-min-
ute television programs weekly
using student crews that were not
able to give the time required for
rehearsals. After reviewing the lim-
itations of both attempts, the tele-
teacher tried lecturing for about 5
minutes, leaving the students with
a problem, going off the air for
about 5 minutes, and returning
after this interval with a discussion
of the answer. During the 5 min-
utes the lecturer was not on cam-
era, the discussion leaders with
their small groups considered the
problem posed by the lecturer.
This on-off-on pattern of inter-
mittent lecture was generally re-
garded as the best approach to the
problem. Students liked the tech-
nique since it gave them continuous
active participation in the pro-
gram; they were rewarded or pun-
ished as the case might be with an
immediate appraisal of their solu-
tion to the problem as the lecture
jirogressed. Discussion leaders were
relieved of the need for extensive
structuring of a discussion in a field
which was not their special inter-
est; in fact this approach would
have made it possible for a student
leader to be substituted for the reg-
ular faculty discussion leader. Less
rehearsal time was necessary to
achieve jirofessional results, for the
tele-teacher was able to run through
each segment with a student crew
during the "off-air" periods. Pres-
& AV Guide — February, 1959
sure on the television lecturer was
reduced since this system provided
intervals for relaxation during the
program.
Although the technique was de-
veloped as a solution to a special
problem, it points the way to a
possible answer to the shortage of
qualified instructors in the field of
science. It also provides for an
imaginative use of television and
film, one which would allow maxi-
mum involvement of the audience
during the presentation. It is con-
ceivable that a film series might be
produced using the "master teach-
er" as lecturer and demonstrator
during an entire standard 50-min-
ute class period. The lecturer would
present his materials and ideas,
pose the problems to be worked
on by the class, either individually
or collectively, the projector would
be stopped, turned on again at the
given interval, and the filmed lec-
ture would continue. With 10 or
20 minutes of film a 50-minute
class period might well be ac-
counted for. Instruction would be
continuous, the students would be
able to participate during the en-
tire class period, necessity of close
attention to a movie or television
screen for an extended period of
time would be obviated, and a per-
son with less experience would be
able to conduct the class. Although
the last point is certainly undesir-
able, it is an answer to an emer-
gency situation. As for the use of
the system on television, it provides
a method for creating active audi-
ence participation during the pro-
gram.
85
Here to Stay —
Sponsored Material;
A FEW semesters ago, newspapers
all over the country carried
the announcement that the Asso-
ciation of School Administrators
had issued a bulletin on selecting
and using sponsored materials for
classroom use. This press release
highlighted a problem which has
been present in the schools of our
country for some time now — that
of using sponsored materials in
the classroom. For the past twenty-
five years trade associations,
unions, government institutions, in-
dustrial businesses, and profes-
sional associations have been in-
terested in getting information 'o
the teachers and the students in
the classroom, often looking upon
the classroom as a price to sell their
own products or ideas.
As more and more of this free
material was made available to
schools, many administrators and
teachers began to question the mo-
tives behind its distribution. They
became more selective, and without
doubt much of this material found
its way into the waste basket. For-
ward-looking people in industry
and business began to realize that
a great deal of effort, time, and
money were being wasted in this
campaign to enter the classroom.
They realized also that the effort
was causing a resentment on the
part of educators and thus build-
ing a poor relationship between the
schools and the organizations
which issued the material.
Many educators were skeptical.
Why should outside agencies be so
interested in developing material
for the schools, and at considerable
expense, too? The obvious answer
is that they have something to sell.
That is of course true, but any
attempt to build good will by per-
forming some public service also in-
volves selling. Blatant advertising
may have been common in spon-
sored materials a decade ago but
today there is a definite trend away
from such advertising. There will
always be a few agencies that will
try improper advertising, but it is
now easy to screen out this mate-
rial or direct the reader's attention
to its purpose.
Some agencies, like the Ameri-
can Iron and Steel Institute, de-
cided to find out whether there was
a legitimate place for industry-pro-
duced materials in the classroom.
After three years of study, they dis-
covered that educators would wel-
come such contributions but that
there were certain conditions to be
observed regarding content and
mode of presentation. A summary
of this study was made available in
a bulletin entitled "Editration and
Industry Cooperate."
Forward-looking industrial or-
ganizations, service associations,
and labor unions realize that the
school cannot become a place for
propaganda and that they have a
responsibility to assist education on
a high plane. They recognize that
the school is an important factor
in developing an effective citizenry
for our country. As our society has
become more complex, the need
for an enriched school program has
been evident to almost everybody,
including big business. The schools
influence the attitudes, understand-
ings, skills, and appreciations of
the growing generation and this is
important to every segment of our
culture — in d u s t r i a I , commercial,
professional, laboring, political, etc.
The future labor leader, worker,
manager, owner, social leader, con-
gressman, all get their start in
schools. Hence the use of materials
which give accurate information on
our institutions, organizations,
businesses, and industries is im-
portant; if made available by spon-
sors, so much the better.
However, as more and more of
this sponsored material began to
find its way into the schools, many
educators realized that some type
of screening would have to be done.
Practically all schools have criteria
for the selection of regular text-
books and librarv books but few
have set up any standards for tl
evaluation of these materials whic
were available from industry f(
the asking. National teacher orga;
izations became interested in tl
problem. The Association for Si
pervision and Curriculum Deve
opment issued a pamphlet "Usir
Free Material in tlie Classroorr.
and two years later the .Assotiatic
of School Administrators issued
similai' i)ulletin. Ihese two pu
lications highli.s^lned the proble:
of industry-sponsored material j
the schools and pointed out tl
need for criteria for evaluating ar
selecting these materials.
The question of whether tl
schools should use materials whi(
are sponsored by various groups i
our society is no longer an issue,
has been answered in the affirm
tive by both teachers and admini
trators. It is, of course, recognize
that materials must be selectf
with great care because the schO'
cannot become a place in whi(
commercial agencies can sell the
wares. Nevertheless, the model
school needs all kinds of teachir
material as it deals with many vit
and complex problems, and son
of these materials are not obtai
able through the usual channels.
The job of the school is to d
velop an effective and participatii
citizen for our society— one wl
understands our history and our f
ture. Young people must learn n^
only how to choose jobs and eai
livings, but must also learn som
thing about the problems of oi
culture. To help them do this, tl
teacher needs not only the usu
textbooks, films, radio, and T'
but he must make use of ever
thing the community can supp
as a laboratory for learning. Tl
community can supply resourj
people, places to visit, and writte
materials of many kinds. Tl
proper selection of these learn ii
tools and experiences is an impc
tant part of the educational proce
86
EdScreen & AV Guide — February, 19^
'ty Amo de Bernardis
ktnstant Superintendent, Public Schools
if Portland, Oregon
nvolving not only the teacher but
he student as well.
An important part of a student's
ducation is the development of
kills in the selection of material.
a( h day he is confronted with
iiany lorms of persuasion — the
)ress, radio, TV, and the large
|uantity of advertising that comes
n the mail to his home. All are
lying to convince him and his
arents to buy something or to
liink in a certain way. By involv-
iii^ the student in the evaluation
)l materials, the teacher is helping
lim to develop his ability to evalu-
te effectively the various means
viiich try to capture his mind or
lis dollars.
What, then, are some of the
liieria which should be consid-
•red in the use of this sponsored
nd free material?
1. Who authorized the material?
n far too many instances, it
s difficult to identify the person,
)r persons, who prepared the book-
et or film. If the author and spon-
or is known, then a check can be
nade of his reputation and the
ource of his material.
2. Does the material try to sell
omelhing? The classroom cannot
)ecome a market-place. Afaterials
vhich are devoted to selling a
)rejudiced point of view or a name-
)roduct, have no place in a class-
oom except where a class is using
hem as horrible examples. .\nd
■veil that is considered to be out-
ide the teacher's jurisdiction.
3. Does the material tie in with
he sponsor's area of interest? Often
sj)onsor will be interested in
ome area of education which is far
'emoved from his specially. For ex-
mple, a food-products company
nay be concerned about the teach-
ng of history and put out mate-
ial which will try to convey some
>articu]ar point of view in the
caching of history or economics
vhich fits the social or political
iiilosophy of the owner. Generally
speaking, this type of material has
a very definite bias. Even if we, too,
have a similar bias, we have no
right to impose it on students.
There are carefully chosen text-
books available which present cur-
rent issues in ways that are un-
(jrejudiced. Let the food company
develop material in the area of
food and food products, and
schools can use it very profitably—
if the treatment of the brand name
is handled with discretion. It is in
areas which textbooks and text-
films do not handle adequately
that these companies can best sup-
f)ly teaching aids for the classroom,
and assuredly they should limit
themselves to areas in which they
can be accepted as bonafide author-
ities.
4. Docs the material indicate
that educators have been consulted
in its preparation? Education, like
any business, is a technical and in-
volved process. The educator has
insights into the teaching process
which can assist companies in the
production of material for schools.
Many sales and advertising experts
do not. Sponsored materials should
indicate who helped in the prepara-
tion of their content, and who de-
tided upon the educational ob-
jectives to be met.
5. Does the material use a rifle
or a shotgut} approach? Generally
speaking materials which are pro-
duced for a specific curriculum
area, have a rifle approach. They
try to hit a definite target. Keeping
the interest and maturity level of
students in mind, they aim to help
the teacher siumount a particular
learning problem. This is much
better than the shotgun method,
which tries to make materials fit
too many levels. It is difficult to
produce a single film on steel which
will be useful to fifth grade stu-
dents, a Chamber of Commerce
group, a foundry class, and a high
school chemistry class. A few mate-
rials tan be produced which will
fit a number of age or ' interest
groups but it is better if they are
produced for a specific purpose.
The above criteria are important
considerations for the teacher be-
fore using sponsored materials in
the classroom. That is no small
task. A great deal of effort and
money could be saved if more
sponsors of materials being pre-
pared for school use would observe
some of the precautions now being
taken by the most well-informed,
forward-looking, and service-mind-
ed sponsors of educational mate-
rials. Some of these precautions are:
1. Make a study of the school
curriculum with the help of educa-
tors to determine the area where
the materials could be most help-
ful.
2. Consult educators on the
types of aids and the content which
would suit the purposes of the
school as well as the sponsor.
3. Send out rough drafts of the
material for pre-test and evaluation
before final production.
4. Make a follow-up study after
the materials have been in use for
a period of time to see if they are
being used and how successfully.
5. Adapt the vocabulary and
presentation to the maturity and
interest level of prospective users.
6. Limit content to the facts de-
sired by teachers. Avoid "grinding
an axe" or promoting the sponsors'
point of view. Hold advertising
content to a minimum.
7. Identify authors and sources
of information.
8. If teaching suggestions are to
be included, get teacher help in
preparing them.
9. Send the materials only to
educators who request them. Avoid
general distribution through the
usual mailing list procedure.
The day is past when educators
seriously will consider throwing
out all sponsored materials. This
has been made impractical because
leading sponsors have taken the
initiative to develop materials to
meet needs expressed by teachers
themselves. It would be foolish to
cast out materials which will en-
able youngsters to achieve more
effectively the objectives of the
school. The challenge for teachers
is to choose wisely. Joint efforts of
educators and sponsors are helping
to i^rovide criteria for making
these choices. .At the same time
these efforts are furnishing guide
lines so that more and more spon-
sors may soon be able to replace
the unacceptable with the accepta-
ble and valuable.
srrppn fr AV C.n'iAe
FoKr,
IQ-^Q
{valuation of new films
by L. C. LARSON
Director, Audio-Visual Center
Indiana University
CAROLYN GUSS
Anociate Professor, School of Education
Indiana University
ART AND YOU
(Film Associates of California, 10521
Santa Monica Boulevard, Los Angeles
25, California) 10 minutes, 16mm,
sound, color or black and white, 1958.
$100 or $50. Produced by Stuart Roe.
Teacher's guide available.
Description
Art and You uses narration, visuals
of art objects, and examples of real-
life situations to contrast the ways in
which art expresses individual feelings
and thoughts about the world of peo-
ple and nature.
A montage of statues, paintings,
sketches, and other art objects intro-
duces the world of art to the viewer
and the narration explains how art
begins and what it is. The beginning
of art experiences is illustrated as
starting with birth and growing grad-
ually as a person's frame of reference
is enlarged.
Small children are pictured being
initiated into early stages of self-ex-
From the Film Associates production,
"Art and You."
pression in an through the use of
water colors, clay, and other mate-
rials. Familiar sights to most children
are shown and these daily activities
are presented with their counterparts
as found in existing art. Such common
subjects as a quiet village street, a
lonely child, a babbling brook, a field
of flowers, a gloomy day, or a festive
celebration are seen as they appear in
reality, and then as themes inter-
preted by such artists as Van Gogh,
Monet, Toulouse-Lautrec, Manet, Ce-
zanne, El Greco, Bellows, and others.
The latter section of the film at-
tempts to explain the differences in art
styles by comparing a realistic paint-
ing with the symbolic representation
of the same subject. The narration
You can project for
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with the versatile Keystone Overhead Projector:
STANDARD SLIDES. Hove you seen the
latest additions to Keystone's vast library
of educational slides?
HAND-MADE SLIDES for
I ''^ I P'«senting special sub-
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IPJI ^^^7 ^^ttl astic group participation.
, J TYPEWRITTEN SLIDES —
clean cut, beautifully
legible — for lessons, notices, etc.
POLAROID TRANSPARENCIES projected
less than 3 minutes after you snap them.
QUADRUPLE SLIDES — the most convenient
and by for the most economical way to
project drawings in series.
the
MICRO-PROJECTION
entire class con see a mi-
croscopic subject.
STRIP FILM shown with the Keystone Over-
head Projector's powerful illuninotion.
.-^^^ 2-INCH SLIDES, one 2 1/4 -inch,
r^^l^^W clear daylight projection by
l^ 750 or 1,000 watt lamp.
TACHISTOSCOPE — indispenst.ble for ef-
ficient teaching of reading and spelling.
Reading roles increose 50% to 75% in
a few wee'ts. No teaching procedure has
ever had such unonimous approval from
research and controlled experimentation
(reports on request).
DISCIPLINE OUIING PROJECTION— every teacher knows the problems of o dorkened
room; you use the Keystone Overheod Proiector with normal liqhtinq, focing your group.
Why have a projector that does less? You are invited to have a Dem-
onstration of the projector that does everything. Write KEYSTONE VIEW
CO., Meadville, Pa. Since 1892 — Producers of Superior Visual Aids.
KEYSTONE Overhead Projector
points out that there are many stylesi
and that one artist creates what he sees
whereas another paints what he feels,
while yet another might even achieve;
a combination of the two. A portraiti
artist sketches a female model as she
appears when interpreted by two di-
vergent styles of art.
The camera returns to the class-
room where children are working with
water color and clay. Over a concluding
montage of well-known art objects, the
narrator reminds the viewer thati
"Whatever the style you choose, the
art that you create tells others how
you think and feel, and what you see
of the many faces of the world of peo-
ple and the many faces of the world
of nature."
Appraisal
The evaluating committee feels that
Art and You will be of value to junior
and senior high school art apprecia-
tion classes. The vocabulary level and
the self-identification of the viewer
with elementary children shown in the
film make a strong bid for its use on
the intermediate level, however, the
majority of the committee felt that the
over-all concepts of the film would be
lost on an audience of that age. .^dult
and college groups will find much of
interest in this film if they desire a
simple introduction to art. Anyone in-
terested in art will find it a challeng-
ing experience attempting to identity
the many well-known yet unnamed
works of art. The creative use of mon-
tage and tlie blending of scenes of
reality with those interpreted by the
artist add a quality to the film which 1
is heightened by excellent photog-
raphy.
— O. E. Bissmeyer. Jr.
CITY OF GOLD
(.McGraw-Hill Text Films, 330 \Vest
^2nd Street, New York 36, New York)
23 minutes, 16mm, sound, bS:w, 1957.
$130. Produced by the National Film
Board of Canada.
Description
Cily of Gold is about Dawson City,
its present and its past, as seen from
the viewpoint of narrator Pierre Ber-
ton, "who was raised iliere." It is a 1
quiet ghost town now where three or
four hundred hard-working people
live. The children playing baseball in
the park think of Dawson City as a
88
EdScreen & AV Guide — February, 1959i
beginning, but the weathered old men
who sit along the main street talk of
the "good old davs." In the summer
of 1898. 40.000 souls were here in this
botimtown of the Klondike Gold Rush.
Still photographs made at the time
of the Cold Rush furnish the visual
material for the IxmIv of the film. One
iees streams of heavily laden men
ilimbing 45 degrees through the snow
to reach Chilkoot Pass as Berton's
father had done. On the shores of
lake Bennett at the head of the
Yukon River. 20.000 men built 7.000
!x>ats of hand-hewn logs to take them
in freshlv thawed waters to Dawson
Citv. When they arrived, most of the
:1a ims had been taken bv those who
rt-ere there 18 month* before.
Those with claims had to dig
through permafrost to find a paystreak.
Some who found fortunes were the
iubject of legends about the lavish
manner of living. .-Vt an inflated price,
;old would buv anything, "from ovs-
crs to opera glasses." Gold would buv
Aomen, too.
Despite the citv's bawdiness. the
jtople were very law-abiding. There
were no murders nor major thefts. The
;aloons were closed on Sunday and the
iii/ens were even forbidden to chop
iheir own wood on that holy day. But
here was celebrating on July 4th —
1 combination Dominion Day and
Independence Day when the flags of
Canada and the United States flew
side by side. .Although the place was
Nortliwestern Canada, the adventurers
who went there were mostiv .\mer-
A]>praisal
This vignette of .American history
on foreign soil gives the viewer a
realistic feeling for gold rush condi-
tions that is easily transferable to
other times and places. The still pho-
tographic images preserved on glass
plates come alive with judicious cam-
era movement and Eldon Rathburn's
descriptive musical score that features
among other instruments the tinny-
toned piano, the banjo, and even the
jewsharp. Producer-editor Tom Dalv's
visual transitions from live to still
materials and back again are almost
imperceptible, a feat that was facili-
tated by the unusual clarity of the
old photographs. The lyrical j)eak of
this outstanding work of filmic art
was reached in the sequence of quiet,
enigmatic faces of the people who
watch the July 4th parade. Here the
music becomes muted and reflective
as the narrator wonders what they
were celebrating. Why elation when
so many made no attempt to seek
gold? Yet they seem to have found
their El Dorados — a new beginning.
They seem to feel strangely ennobled
by just being there.
City of Gold has already been ex-
hibited widely in the commercial
theatres of this country. Now it will
be welcomed by film societies for
their programs. High school and col-
lege history teachers would find the
film useful in portraying conditions
during the gold rush era. Since the
Klondike Cold Rush is directly re-
lated to the settlement of the Cana-
dian West, students of Canadian his-
tory and historical geography will find
the film even more pertinent.
When a high school teacher pre-
views this film, he will decide whether
the fashionably dressed "ladies" from
"Paradise .■Mley" and paintings of
Victorian nudes will disqualify the film
for his use situation, or whether these
aspects of the film are "facts of life"
in a gold rush community presented
subtly and inoffensively to a sophisti-
cated audience.
— Ledford Carter
PRINT WITH A BRAYER
(Bailey Films, Inc., 6509 De Longpre
.Avenue, Hollywood 28, California) 8
minutes, 16mm, sound, color, 1958.
S75.00. Teacher's guide available.
Description
Print with a Brayer demonstrates
important new
CORONET FILMS
lor classroom use
Each of the films described below represents Coronet's
efforts to enlarge upon textbook presentations of those
subjects which gain a new dimension on film. All are
correlated to units of instruction in major texts and
contain an additional number of imp)ortant teaching
values to help improve instruction. Each film is avail-
able in either full, natural color or black-and-white.
riioi Shipbuilding and Sea Trade tl
Intermediatt. L". S. History- Traces
he development of the l-ih-century
iiipbuilding industr)' in New England.
■lelpen in Oyr Commvnity < 1 reel )
■*rimary. Social Studies. Shows how the
nterdependence of workers makes a
nore efficient community.
t Human Body: Nervous System (Un
'Is) Junior and Senior High, Biology.
Details the functioning of the human
lervous system by means of exciting cine-
natographic techniques.
inq the Most of Yoar Face < 1 reel )
unior and Senior High, Guidance. Dis-
■usses problems of good facial grooming,
llcluding varying hair styles to fit indi-
idual face structures.
>ar Family Worlis Together ( 1 reel )
*rimary. Social Studies. Clarifies the im-
>lications of work performed by family
embers in creating a happy home.
Who Should Decide? (Areas of Parental
Authority) il reel) Junior and Senior
High. Guidance. Open-end presentation
of parents* and children's points of view-
on who should decide important teen-
age problems.
To Preview These Films for
Purchase Consideration:
Merely send us a list of films you
would like to preview for pur-
chase. \f^e shall furnish them to
you at no obligation, except for
return postage.
We shall also be happy to send you
on retfuest a copy of our new 20th
Anniversary catalog containing de-
scriptions of 860 fine teaching films
and information on how you may
purchase or rent them.
CORONET FILMS
Oept ES-2S9, Coronet Building
Chicago 1, Illinois
Please send me your new 1959 Anniversary Catalog
NAME .
SCHOOI
ADDRESS-
CITY
_ZONE__STATE_
idScreen Cr AV Guide — February, 1 959
89
how a great variety of print designs
may be made with the gelatin brayer.
The opening scenes illustrate im-
pressions being made in widely differ-
ing circumstances — a footprint, fin-
gerprnits, a tire on pavement, even a
wet rubber ball being rolled on a
sidewalk by a child. A few scenes pre-
sent designs made with the brayer.
Then, the film titles and credits
themselves appear on a brayer print
background.
An enumeration of the tools needed
includes gelatin brayers (or rollers) of
varying sizes, an oil base ink, a glass
plate for getting an even distribution
of ink on the brayer, paper on which
to experiment, and a regular paint
solvent for cleaning.
By varying the movement of the
brayer and shifting the point of pres-
sure, one can form unusual and ex-
perimental designs on paper. A deifl-
onstration is given of offset printing
being employed to produce unusual
designs. Corrugated cardboard and
cardboard chips are placed on paper
and the brayer is rolled over them,
leaving a neg^ative design. The nar-
rator suggests that leaves, cloth, grass,
and almost any small flat objects con-
tribute to an unlimited number of
new prints. Some attractive book cov-
ers, gift wrapping paper, place cards,
fabric patterns, and posters are dis-
j)layed to the viewer as suggestions for
the use of the brayer print.
Other techniques are exhibited for
new effects. Designs may be drawn
directly on the brayer. String, yarn, or
thread may be wound around the
brayer for line patterns. A piece of
wire is bent into a desired shape and
the brayer is rolled over it revealing
still other varied effects.
The film ends with the creative
work of children and adults of all
ages. These works are in black and
white and in many colors.
Appraisal
This new film on art technique
could be used for audiences ranging
from junior high school to adult levels.
The purposes of the film are to intro-
duce new art techniques and to dem-
onstrate the variety of designs possible
for decorative and creative purposes.
Print with a Brayer is recommended
by the committee chiefly for demon-
stration purposes rather than for teach-
ing the techniques discussed. The
evaluation committee feels that the
film might have been more helpful to
the viewer if it had demonstrated the
actual making of a piece of art work
using the techniques presented instead
of showing the possible techniques
and then some finished products.
— /. Robert McAdam
OFFICE SUPERVISORS' PROBLEMS:
THE GRAPEVINE
(McGraw-Hill Text-Films, 330 Wes
42nd Street. New York 36, New York
Produced in cooiieration with Na
tional Office Management Association
9 minutes, 16mm, sound, color o
black and white, 1958. $125.00 o
§65.00; .§675.00 or $350.00 per set of 6
Teacher's guide available.
Description
A typical situation is re-enacted U
set the stage for discussion concernin-i
the problem of office rumors — "the
old Grapevine! Something simple hap
pens — it's misunderstood — a stor^
starts — and grows and grows."
As the film opens, Helen is teliinj
Alice the latest bit of "unofficial infor
mation" she has heard. According tc
Nell, another company is buying a
least a part of their plant and maybi
moving operations to a distant city
Upset, Alice inquires of Mr. Stone, he
supervisor, regarding the truth of thi
and is sharply reprimanded for listen
ing to such rumors. He asks "who toh
her that."
Two weeks later Alice is waitm|
to have some papers signed while Mr
Stone finishes his conversation with
salesman. It seems that the firm ha
just purchased some file cabinets an*
A-V INSTRUCTION
James W. Brown
Richard B. Lewis
All at San J use State College
Fred F. Harcleroad
READY IN MARCH
\ texu on Audio-Visual methods, providing concrete practical information. Richly illustrated
with photographs, line drawings, and color. The book deals with the full gamut of instruc-
tional materials and techniques, including attention to printed books, reference materials, and
free or inexpensive materials, with particular reference to their interrelated uses with audio-
visual materials.
Send for Copies on Approval
McGRAW-HILL BOOK COMPANY, Inc.
330 West 42nd St. New York 36, N. Y.
90
EdScreen & AV Guide — February, 1 95*:
I new computer which will be deliv-
ered early the next week, complete
vith an expert operator. Unfortunately
hat is as much of the conversation as
Mice hears. To her it means the dis-
lissal of two girls, Helen and Sally,
vho are not even aware of the situa-
ion. Feeling that those girls deserve
ome sort of warning, Alice takes it
ipon herself to break the news to
hem.
Hurt and indignant, Helen and
ially seek other jobs, and on Monday
Homing when Mr. Stone casually an-
ounces that he "has news for them,"
PHASE FILMS
^e Phase Films are mature single-purpose films
presenting the most significant microbiological phe-
Domena disclosed in living organisms by the Nobel
winning Phase- Contrast method. __
Photography of living organisms NOT ANIMATION.
Write for Titles, Descriptive Folders or Previewa.
ARTHUR T. BRICE
Phase Films Sonoma, Califomta
flWLiNG Pictures
ANIMAL LIFE
AT LOW TIDE
— Third to 6th Grade Film
for basic science.
Color — Sale Only. 11 minutes. $100.00
Write for Study Guide and previews.
1056 S. Robertson Blvd.,
Los Angeles 35, Calif.
ECCO'1500
FILM CLEANER
Cleans — Lubricates —
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Speedroll
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Clean ond inspect your film in one easy
operation. Operates effectively ot several
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labor, and money. Lifetime bakelite con-
•truction. Eliminates waxing. Absolutely
safe and NON-TOXIC . . . NON-INFLAM-
MABLE. Widely used by schools, colleges
ond film libraries. *t7Q ^fj
Ecco No. 1500 Applicator ^^7.J\J
Ecco No. 1500 cleaning fluid, quart, $2.50
Gallon, $9.60
Ecco No. 2000 cleaning fluid for
NEGATIVES...... - quart, SI .95
Gallon, $6.50
ALL FILM HANDLING SUPPLIES
IN STOCK
Acetone, per quart $1.40
Per gallon, $4.50
Ethyloid Film Cement, pint... - $1.80
Film Handling gloves, per dozen- $1.95
Golco Fllmeter stop watch, Swiss jewelled
movement. Measures equivalent footage
for 16mm and 35mm film $29.50
THE CAMERA MART
1845 Broadway (at 60 St.) N. Y. 23
PLoio 7-6977
they "have news for him too." Had
Alice lieard the end of the conversa-
tion she woidd have known that the
installation of the new computer is an
effort to make work easier for Helen
and Sally, and that an experienced
operator is always sent along to in-
struct the persons who will be using it.
This is quite a predicament arising
from a very simple misunderstanding.
Now Mr. Stone has a new computer
and no one to run it. The film closes
with his trying to explain that "man-
agement cannot always tell its employ-
ees everything it has in mind, but that
surely they will be told anything that
concerns them directly. In fact that's
why the girls have been called in —
to be told about this change before
the equipment arrived, and posing the
questions . . . "How in the devil can
I keep these rumors from getting
started?"
.Vppraisal
Designed to invite constructive
thinking on the part of the viewers,
the film quickly and dramatically de-
velops the problem, climaxing it with
a pointed lead-off question requiring
the audience to draw their own con-
clusions and di.scover, through discus-
sion, a better way of handling the
situation to prevent or minimize the
problem. The evaluators feel it will
be helpful not only in supervisory
"in-service" training but in college
business education clas.ses and those of
technical or other high schools having
an extensive business program. The
problem is a common one and an im-
portant one. Both the points of view
of the supervisor and of the clerical
worker are glimpsed, enabling each
group to gain a better understanding
of the feelings of the other. The
method of portrayal is so vivid that
identification of the viewer in the
situation is almost automatic.
The (irapevine is one of a series of
six short films including The Follow
Through, dealing with good job in-
struction; How Much Cooperation,
regarding cooperation between clerical
staff and their supervisors; In the
Middle, illustrating the problem of
getting changes accepted; The Bright
Young Newcomer, pointing up special
motivation needs of the senior clerical
employee; and By-Passed, dealing with
the handling of the promotion disap-
pointment case. Each film in a similar
manner sets up a situation and poses
a lead-off question. There is an inclu-
sive manual for the series incorporat-
ing the information contained in the
individual study guides. Among the
first discussion films in this area these
films are very well done and meet a
substantial need.
— Jean Holt Moore
PRODUCER'S DILEMMA
(SECOND INSTALLMENT)
In last month's installiiicnt we left old
Sy Wexlcr and old Bob Churchill with
tears welling in their eyes at the sight
ot a production budget of $8,336.93. Can
they sell enough prims to make a profit?
Will the previev/ prints slip from ihcir
trembling, nerveless fingers? On your
mark. Get set:
To find out what they make on each
print, add print cost and distribution
cost. Subtract from sale price. Right?
lo keep this heart rending calculation
as simple as possible we'd better assume
that all prints sold are in color (a highly
unlikely state ot affairs). The cost of a
I1/2 reel print (600 feet at .10) plus reel
and can is about .562.50. That's easy.
But the distribution cost for each print
sold isn't as simply determined. It consists
of such items as a study guide costing
.5300, a mailing piece at $450, a dozen
preview prints totaling $7.50. Those are
costs that can be allocated to a certain
picture.
Then there are annual costs that have
to be divided among all pictures, such as
costs of advertising, shipping, handling,
inspecting and cleaning prints, correspond-
ing, recording requests and bookkeeping.
In short, overhead. About $15,000 for a
modest sized organization such as ours.
(Do we hear strangled sounds from other
producers? This is a little like having a
bunch of strangers looking through your
medicine cabinet.)
Then there is another big bite for sales
representatives which ranges from 15 to
25% of the sales price. So:
Print, reel, can $ 62.50
Prev. prints, guides, etc 5.00
Overhead .. 22.50
Sales commission 15% 22.50
$112.50
If the print sells for $150, the net is
$37.50. As the picture cost $8,336.93, 222
prints have to be sold before old Sy and
Bob begin to come up tor air.
Anyone in the audience still want to
be a film [jrodutei? 1 hat man in the
back row with trembling fingers? Step
right this way, please.
There never teims Ui he rmnn lor advertising.
CHURCHILL-WEXLER
FILM PRODUCTIONS
Mt N. Seward St. h,A . S8. Cntif.
1959
91
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Model No. 42
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Model No. 41
TAPE AND FILM CABINETS
For every need ... 5' or 7' tapes, film strips,
slides. Cabinets are all steel, with full suspen-
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YOUR INQUIRY promplly answered on
above Hems; also, Film Storage Racks,
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SINCE 1905
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Ulseful ^itmdtrlpd
By IRENE F. CYPHER
Asiiociate Professor of Education
Dept. of Communication Arts
New York University
Once upon a time in a review we
said that a certain filmstrip was de-
signed "to use in a discussion situa-
tion." Well, we wish we could unsay
or recall that particular review, for it
implies that there are times when
filmstrips are not to be used for dis-
cussion purposes. If there is anything
that should accompany the use of film-
strips, it is discussion. We stress this
because so much of the material re-
ceived for preview recently has been in
the area of international relations and
world affairs. Should this type of ma-
terial be used without plenty of time
allowed for discussion, then something
is radically wrong with our teaching
methods. If ever there was a time when
thoughtful consideration and discus-
sion were called for, it is now. Here
is the material; make your own selec-
tions, thread your projectors — but
then, for goodness' sake discuss what
you and your pupils are seeing! Most
of the troubles in the world can be
traced to failure to discuss the im-
portant issuesl
BERLIN
(Single strip; produced by Visual
Education Consultants, 2066 Helena
St., Madison 4, Wisconsin; 53.50.) Ac-
tually this is a series of some thirty-
three pictures, showing the location of
Berlin itself, areas affected by the war
and the division of the city into zones,
and some of the landmarks within
city limits. What this sequence provides
is a springboard from which to launch
into a study of the role of this same
city in the affairs of the nation of
which it is the heart, and the inter-
national situations with which it is
connected. It provides a series of "topi-
cal sentences" so to speak, with which
to advance into research, reading and
positive analysis of current newspapers,
magazines and television programs and
news broadcasts. Useful for social
studies at many grade levels.
CANADA: PEOPLE AT WORK
(6 strips, color; produced by Ency-
clopaedia Britannica Films, 1150 Wil-
mette Ave., Wilmette, Illinois; $3 per
set, $6 single strips.) At long last we
seem to be giving some well deserved'
attention to the affairs and people of
our neighbor, Canada. This series gives
us an over-view which ranges from one
coast to the other and includes both
farm and city activities. Individual
titles give a clue to subject coverage —
"Fi-shermen of Nova Scotia," "Villages
in French Canada," "Farm and City in
Ontario," "Wheat Farmers of Western
Canada," "Vancouver and the Western
Mountains," "Logging in Canadian I
Forests." The material is designed to
highlight items included in the aver-
age curriculum for middle grades geog-
raphy in schools of the United States.
It stresses both geographical factors
and ways in which the people of Can-
ada live and work. One gets a feeling
of the interdependence of the land
and its people. Photographs have been
well chosen to show main areas of
historic interest.
SCANDINAVIA: A REGIONAL STUDY
(9 filmstrips, color; produced by Eye
Gate House, Inc., 146-01 Archer St.,
Jamaica 35, N. Y.; §25 per set, $4 single
strips.) Norway, Sweden, Denmark and
Finland provide the scenes for this
series. In each instance attention is
given to the land, the people and the
industries. It is well sometimes to con-
sider the relation of these countries
to each other — four very diverse
groups, all too often regarded as being
"one Scandinavia." There are unique
differences which make it important to
understand each country and to see it
for what it is as an individual mem-
ber of the group of nations of the
world. That is the most important
fact brought out by these filmstrips,
and makes them useful for social
studies.
CANADIAN FILMSTRIPS
(3 strips, black and white; produced
by National Film Board of Canada
and available from Stanley Bowmar
Co., Valhalla, N. Y.; $3 a strip.) One
of the best contributions made by the
National Film Board of Canada has
been the filmstrips providing us with
92
EdScreen & AV Guide — February, 1 959
detailed information about the re-
sources and people of Canada. The
three latest additions of this are Intro-
ducing the Lowlands, Farming in the
Lowlands and Ships and Power. These
of course focus our attention on his-
tory, activities and life in the Great
Lakes and St. Lawrence areas. All too
little attention has been given to this
in our own schools, and these strips
provide a great deal of information
that is lacking in other materials pro-
duced in our own country. Many de-
tails are given about types of farming,
industrial centers, local activities and
population distribution. Manuals for
each strip supply additional data and
make the series very useful. In fact,
this series actually amplifies the infor-
mation provided in most texts, and is
to be recommended as resource ma-
terial that will prove very useful.
FERMENT IN SOUTHEAST ASIA
(Single strip, black and white; pro-
duced by Office of Educational Activi-
ties, N. Y. Times, 229 West 43 St., New
York City; S2.50 single strip, $15 for
series of which this is a monthly pro-
duction.) Wherever you look today
something happens which turns your
attention to affairs in Southeast Asia.
It is a large area, much too large to be
covered adequately in one filmstrip.
The design of this particular strip has
been to concentrate attention on the
areas and problems involved in the
basic struggle between the forces of
democracy and Asian communist im-
perialism. The filmstrip is long and
includes many scenes in Malaya, the
Philippines and Indonesia. We see
many geographic areas, political events,
regional activities, and the people con-
cerned with all of these. This strip
will serve best if used in sections, and
made the basis for a number of lesson
units. It provides information useful
for both geography and social studies,
and especially for study of world
events.
THIS IS CENTRAL AMERICA
(8 fihnstrips as part of an audiovisual
kit; A Russ and Nita Rosene produc-
tion distributed by Filmstrips Dis-
tributors, Box 397, Sierra Madre, Cali-
fornia; §6 per filmstrip, $55 for com-
plete kit; for separate item prices, see
price list). The filmstrips of this series
are a part of an audiovisual kit which
includes such materials as booklets, a
sample of typical Guatemalan weav-
ing, money and postage stamps, cacao
beans, coffee berries and a special map
and record. The eight strips take us
on a voyage to Guatemala, El Salvador,
Honduras, Nicaragua, Costa Rica and
Panama to see both the countries and
the people at work. The record gives
us sounds along the Inter-American
highway in a very realistic way which
adds a note of sincerity to the whole
set. The photographs are good and
scenes have been well selected to
show outstanding activities and main
features of a country. There is much
that will interest pupils and it is good
material for social studies units and
also for inter-American clubs.
HOW STRONG IS RUSSIA NOW?
(Single strip, black and white; pro-
duced by Office of Educational Activi-
ties, N. Y. Times, 229 West 43 St.,
New York City; $2.50 single strip, $15
for series of which this is a monthly
production.) If any topic is certain to
start discussion, it is likely to be some-
thing pertaining to Russia, Russian
affairs, Russian strength. This filmstrip
brings together a combination of
reports, photographs and analyses of
the Russian situation and activities. It
points to known weaknesses in the pro-
gram of the government; it indicates
something of what we may expect
in the way of reactions of the Russian
people themselves to their own and to
foreign achievements; it compares and
contrasts the foreign policies of Rus-
sia and the U. S. Again, as with all the
filmstrips of this series, this is a long
filmstrip — one which we could hope
to see used in sections for greatest
I
THE
PAGEANT of AMERICA
FILMSTRIPS
30 Units
UNIQUE
AMONG
AMERICA'S
BEST
FILMSTRIPS
Because
The broad scope of the series, covering five centuries of
America's growth and development in all important aspects,
including our sociological, industrial and cultural progress,
makes it an invaluable teaching instrument in nearly every
phase of the curriculum — government, foreign affairs,
science, economics, civics, literature, art and architecture. A
comprehensive, illustrated Teacher's Guide, furnished free
with each of the 30 units, provides information and sugges-
tions which lessen the need for time-consuming preparation
by the teacher.
Because
Superior educational quality and historical accuracy are guar-
anteed by the scholarship and skill of top-ranking historians
and visual education specialists. Rare, contemporary pictures
convey a remarkable sense of realism and of personal par-
ticipation in the memorable events.
Because
No other filmstrip series offers these special features for
stimulating in our youth a vigorous spirit of alert and respon-
sive citizenship and provides a solid historical basis for
understanding the vital problems of today.
ORDER THESE OUTSTANDING FILMSTRIPS NOW WITH
COMPLETE CONFIDENCE THAT YOU WILL ACHIEVE
REMARKABLY EFFECTIVE CLASSROOM RESULTS
YALE UNIVERSITY PRESS FILM SERVICE
New York 16, N. Y.
386 Fourth Avenue
P.S. For a well-rounded history program, mak« sure your library has complete
sets of THE PAGEANT OF AMERICA, 15 volumes, and THE CHRONICLES OF
AMERICA, 56 volumes. Like the filmstrips, these famous Yale publications
have been approved and adopted by leading Boards of Education and are widely
recognized as standard for use in American history.
EdScreen & AV Guide — February, 1959
93
efficacy and useliiliicss. It is good re-
source data.
PROGRESS IN SOUTHEAST ASIA
(Single strip, black and wliite: pro-
duced by and available from tlie
United Nations. New York, N. V., $3
a single strip, $2 per strip in quanti-
ties of 3 or more. Sometimes it is hard
to visualize world affairs unless they
are related in some way to people. In
this instance, we are introduced to the
work of the Economic Commission for
Asia and the Far East (EC.\FE) by way
of a visit to a rice farm in Burma, the
farm of one U Aung Tin. We see his
family, his rich farm, and what mod-
ernization of farm life has meant to
them in terms of standards of living
and economic well being. This case
study highlights the work of the inter-
national social and economic groups,
and points to efforts that have been
successful. The problems met in Burma
are the same as those encountered in
all underprivileged and underdevel-
oped areas throughout the world. This
filmstrip can be made the basis on
which to study these problems and the
part they play in the larger programs
sponsored by the twenty-six countries
belonging to EC.AFE. It is a good strip
to use in connection with social stud-
ies units and international affairs, at
many different grade levels.
hy Max U. Bilderset
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
■ lOLOGY
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GENERAL SCIENCE
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OBJECTIVES DEFINED
Records designed for a specific pur-
pose and with limited appeal have a
definite place in the educational mar-
ket. All too often producers overlook
the clear definition of objectives and
precise statement of concepts in the
hope of broadening the market for the
record. But in so doing educational
values are frequently lost or severely
damaged.
Geneva records do not fall into this
trap of popularity — and therefore they
serve and serve well the particular
audience they seek. Geneva Records
are published by tlie Westminster
Press (Philadelphia 7, Pa.) which is
the publication division of the Board
of Christian Education of the Presby-
terian Church in the United States
of .America. Specifically, the record
albums are labeled for use "by or with
the children ... in the home ... in
Sunday school ... in weekday church
school."
The selections offered include Scrip-
ture (from the Old and the New
Testaments), poetry, stories, songs,
prayers, singing games and instrumen-
tal music. These are carefully chosen
and are designed for participation as
well as listening. Performance on the
records is adult insofar as the voices
are concerned, but is simple and direct
and is easily understood by a listening
child. These recordings are not in-
tended for nor will they be adequate
for any but the youngest school chil-
dren — but the intended listeners will
understand and enjoy tliem.
The titles of the four albums are
"Holidays" and "My Family" which
are directed at the 3-4-5 year old group,
and "Through the Year" and "The
AV^orld I Live In" which are directed
at 6-7-8 year old cliildren. Each album
contains four 7 inch 78 rpm records.
The longest single side is two and a
quarter minutes, well within the listen-
ing attention of the children.
"The \V'orld I Live In" has as re-
cording subtitles "Creation," "Beauty,"
"The Wide World and I," "Order'
and "Life." These presentations art
designed to be used as part of learninj
and play sitnations. The recording or
"Life," for instance, includes narratioi
about life on the earth, the sonf
"Thanks Be To God," the poem "Whc
Likes The Rain?" and the song "Storn
and Flood and Ocean's Roar." .All ol
this is contained on one side with
playing time of two and a quartei
minutes. The reverse side includes the
song "Oats, Peas, Beans and Barley
Grow," followed by narration relating
the song to God's plan for the growth
of living things. Then the song "Back
of the Loaf" is sung, the narrator in
troduces a scene involving the phmting
season in East .Africa and, finally, the
Litany: "Seeds W'e Bring" is sung.
The producers of these recordings
have carefully defined their objectives
and their audience and reach tliat
group. In selected religious institutions
and schools, as well as in many homes,
these recordings will be very useful.
Of general interest, but not desig^ietl
for specific instructional purposes, is
".And God Said," recently released by
Epic Records. This (Epic Records,
New York 19, N. Y., LN 3.534) is a
series of stories from the Bible in word
and song. From the Old Testament,
the stories of the Garden of Eden.
Noah. .Abraham and the Creation are
related. The life of Jesus from birth
through crucifixion is told simply and
with great dignity. This recording is of
limited value from an instructional
standpoint but it can be an attractive
and pleasant addition to a home rec-
ord collection.
".And God Said" is entirely profes-
sional in concept, creation and deliv-
ery. The narration is by Dana .An-
drews of Broadway and Hollywood
note. His presentation is clear and
dignified and entirely in keeping with
the theme and mood of the recording.
Dickson Hall's impressive script and
songs are sung by the Frank Raye
Singers with equal simplicity and bring
94
EdScreen & AV Guide — February, 1 959
)Hh llic beauty of the script which
resents Biblical ideas in simple antl
imitaining form. To accomplish tin's.
Ir. Hall chose the folk song form with
imple narrative, using Biblical quo-
itioMS to move the storv forward.
1 wo new producers have recently
.sued recordings of interest to schools.
rdelle Manning Productions (Palo
,lto, California) offers "Original Chil-
en's .Activity Songs" (.\MP 100) for
erv young school children. There are
I'.irlicipation Songs" calling for chil-
ren to move rhythmically to specific
irections involving clapping, count-
ig, walking and so forth; "Songs of
lie Seasons" which are appropriate to
'le school year dealing as they do with
lalloween, Christmas, Valentine's Day
nd Washington's Birthday; and, "Mu-
ic for Resting" intended for that
■eriod of the day when the children
elax after playing or other activity.
Among the "Participation Songs"
re: "Good Morning Song," "Put Your
lands on Your Head," "We Clap to
he Music," "Walking .Around in a
lircle," "How Many Fingers?" "Right
land. Left Hand," "Walking," "Dress
'ourself," "What Is Your Name?" and
We Skip Around the Corner." These
mgs are all short, written with the
istening span of the child in mind,
"he language and directions are sim-
ple and easy to follow. Children will
articularly enjoy having the teacher
larticipate with them and using the
ihonograph as an "assistant teacher"
or these pleasurable learning experi-
nces. This "first production" is an
xceptional presentation which will
nd wide use and application in ele-
icntary schools in the kindergartens as
ell as in nursery schools.
rile recordings may be used, too, for
ivirsion for vounger children in Sun-
day school programs and in camps. So,
too. may "Read .Me A Story" (Weston
W'oods Studios - Weston, Connecticut,
I'BP 101) which has recently been re-
leased. These are the Picture Book
Parade stories read by Owen Jordan
to a musical accompaniment. The
stories read include "Millions of Cats,"
"Mike Mulligan and His Steam Shov-
el." ".Make Way for Ducklings" and
"Hercules." The latter recording has
application, too, in libraries for story
hour programs and for loan purposes
to the youngest borrowers.
The recording of four stories is in-
tended for use in the language arts
program of the kindergarten and first
grade. Alone, and without either text
or pictorial illustration, the recording
will have little school value. However,
the recording can be reproduced while
children follow in the books of the
same title, or while appropriate illus-
trations are projected. In school, this
can be a useful "rest" activity, or it can
be used to hasten the development of
listening skills as well as to motivate
artistic, oral and dramatic expression.
Columbia Records (New York 19,
X. Y.) offers four new titles in the
foreign language field which may have
some interest for secondary school stu-
dents. These are "Learn French in
Record Time" (D2L 246), "Learn
Italian in Record Time" (D2L 247),
"Learn Spanish in Record Time"
(D2L 248) and "Learn German in
Record Time" (D2L 249).
These recordings all .serve a particu-
lar purpose, but it is not es,sentially a
school purpose. The recordings will
have greater value in library collec-
tions, for they are all tourist oriented
and are intended to help the traveler
get along in a country he may be
visiting. Typical of the areas covered
oMAult audiofile
box 1771
albany 1
new york
for summary, appraisal and utilization information
about spoken disc and tope recordings for schools,
libraries and colleges — as well as for audio-visual, and
curriculum and materials centers.
audiofile -the cross-indexed cord file
Max U. Bildersee
Editor
o
descriptive
brochure ovailable
". . . quite up to professional
standards . . . capable of
producing superb tapes...
— High Fidelity Magazine
Rated "A" by one of the two
major independent consumer
testing organizations.
but
NORELCO
the
'CONTINENTAL'
is more
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a fine
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FOR EXAMPLE
• • • He_ uaea the
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at its SLOW
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SPEEDS FOR VERSATILITY
SLOW: 1% inches per second
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NORTH AMERICAN PHILIPS CO., INC.
High Fidelity Products Division, Dept. J52
230 DUFFY AVE.,H1CKSVILLE, I. I., N. Y
:dScreen & AV Guide — February, 1959
95
Learn Geometry and Chemistry
Definitions By Record
Simplify your teaching of basic plane
geometry and chemistry terms, definitions,
rules, etc., by using recordings prepared by
qualified teachers in these fields. An ex-
tremely effective method that saves you a
great deal of preparation and lecturing
time.
CHEMISTRY RECORDING
PART I Contains the name, spelling, atomic
weight, atomic number and valence of
forty-two chemical elements.
PART II Contains the name, spelling and
correct pronunciation of eighty-six im-
portant terms used in chemistry.
PART III Contains the name and identifica-
tion of ninety-eight technical terms used
in atomic science.
12" 33 R.P.M. (over 40 minutes) Order
No. C 123 $3.65
PLANE GEOMETRY RECORDING
PART 1 Contains 9 basic axioms and 14
postulates.
PART II Contains 61 theorems with a
statement suggesting how one may
PROVE the theorem.
PART 111 Contains 66 theorems arranged in
groups according to the geometric figure
with which they are concerned. This is
useful in SOLVING geometry problems.
Also there are 30 key definitions given
throughout Part III relating to the
theorems.
12" 33 R.P.M. (over 40 minutes) Order
No. G 121- - $3.65
SPECIAL OFFER — 10% discount on any
combination of 25 or more records. We
pay postage inside continental U. S. A.
AUDIO EDUCATIONAL AID
Dept. 54 Box 250 Butler, Missouri
Audio Directory
Audio Equipment
EVERYTHING IN ELECTRONICS
FREE ALLIED 1959 CATALOG
Recording equipment. Stereo, Hi-Fi oudio,
school sound systems, training kits, elec-
tronic ports. Write for 452-page Cololog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
Write for illustrattd
catalog
AUDIO-MASTER
17 E. 45th St., New York
califone
Portable PHONOGRAPHS
TRANSCRIPTION PLAYERS
Complete SOUND SYSTEMS
k for Every School Use!!
califone CORPORATION dept. es
are: "Aboard Ship," "Going Through
Customs," "Getting Around Town,"
"At the Hotel," "Renting a Room,"
"Dining Out," "Going to Church,"
"Music Halls and Theaters," and "Ex-
ciianging Money." The information
contained in these sections can be
valuable to the visitor in a foreign
country. An individual with a back-
ground in the language can profit
from the review of listening prior to
travel, but the recordings will not be
a great help in developing language
facility.
The recordings are accompanied by
appropriate texts containing inter lin-
gual dictionaries as well as outlines
of grammar for each language. The
recordings and the texts are prepared
by the Institute for Language Study.
They will add to the pleasures of travel
for the visitor who prefers to use a
foreign language rather than English
in travel.
New, and worthy of secondary
school, college and library attention is
the "Anthology of American Poetry"
released by Lexington (Pleasantville,
N. Y.). This "Anthology of American
Poetry" (Lexington, LE 7550/7555)
effectively covers the years from Ann
Bradstreet (1612-1672) to the late
nineteenth century, and includes rep-
resentative works from such American
greats as Whittier, Poe, Holmes, Tho-
reau, Lowell, Dickinson, Whitman,
Emerson and Bryant. Among the
poems read by David Allen, Nancy
Marchand and David Hooks are "Icha-
bod," "Annabel Lee," "The Cham-
bered Nautilus," "Inspiration," "Lin-
coln," "Because I Could Not Stop for
Death," "I Hear America Singing,"
"Forbearance," and "To the Fringed
Gentian."
This anthology is a very careful se-
lection, and the readings are uniformly
good. The poems represent the moods
of the times in which they were writ-
ten — tenderness and loftiness, irony
and sentiment, humor and gravity.
This anthology dispels the thinly
woven, almost transparent myth that
American poets were intellectual and
artistic pygmies, hardly worth even of
carrying quills for their British con-
temporaries. The poems involved are
studied throughout the country and
these artistic recorded presentations
can add to the pleasures of the study.
*
It is interesting to find that libraries
and schools both are accelerating the
trend to audio documentation in in-
struction as well as in shelf collections
of current events and history. This
was begun some twenty years ago,
when World Book Company pub-
lished "Then Came War." This
album of 78 rpm shellac recording
no longer available, and has becon
collector's item. It set a standard wl
has been followed by leading recorc
companies, including the "I Can K
It Now" series of Edward R. Mur
(Columbia), the "Mr. President" (Ri
Victor) and many others.
Now the original sound recordi
of presidential inaugural addresses
livered by Roosevelt in 1941 and 1
and that of Truman in 1949 are av
able from The Spoken Word (>
York 16, N. Y.) under the title "F.
notes of History" (SW-112). This
cording is precisely that — insofar
the addresses themselves are footnt
— for these are documentation of
highest order. Through these recc
ings — and others similar to titer
teachers can effectively recreate
atmosphere of another generation,
atmosphere of impending war as v
as that of the struggle for peace. T!
— the recordings — can be presen
effectively in class in the progress
development of listening skills,
they can be used for assigned listen
through school library loan collectic
Public libraries and other collect;
agencies documenting history as
make it through newspaper files v
want to add this newer form of inf
mation preservation and presentati
to their established practices.
Applicable to the immediate instr "
tional situation is the work of Em
LaPrade. His talents now have be
employed by C.\BOT in the deveh
nient of two albums for use in the e
inentary grades.
"The Instruments of the Orchesti
is precisely what the name implies
an introduction musically to the S'
eral families of the symphony orch
tra and to the instruments which c(
stitute each section. Solo performam
by established and recognized arti
demonstrate the range and adap
bility of each instrument. Included
the album is a simple "quiz gam
which may be used for oral sumnia
and examination by the imaginati
teacher.
.\ companion album is "The Mm
of Music," which is a veritable cc
cert in miniature for young peop
The works of Mendelssohn, Berlii
Tchaikovsky, Borodin, Grieg, Rossi;
Haydn, Beethoven, Wagner and t
younger Johann Strauss are heard
performed by leading orchestras. Tl
album, too, includes a simple qu
The commentaries in each album a
the work of Mr. LaPrade and a
read by Milton Cross.
96
EdScreen & AV Guide — February, 19f
New Equipment and Materials
r addresses of the sources supplying in-
mation on which these listings are
Md, refer to Directory of Listed Sources,
{e 105. For more information about
y of the equipment announced here,
B the Readers' Service Coupon on page
NEW EQUIPMENT
CAMERAS, Movie & TV
ITTC closed-circuit TV
mplete Closed-Circuit TV System In-
cludes vidicon, monitor and control
unit. Camera features entirely elec-
tronic light compensator (no moving
parts), compensating over range re-
portedly 8x that normally covered by
lens stops. Remote control for optical
focus, lens turret, zoom, iris, pan,
tilt; weatherproof and explosion proof
housings, multiple camera switches.
ITTC.
'or more information circle 101 on coupon
CAMERA ACCESSORIES
-ight Bar. With new small 300-watt
reflector flood lamps. Dual switches
:ontrol end and center pairs. Type A
Kodachrome data on top of bar.
$10.75. KODAK.
or more information circle 102 on coupon
iflok Back to be standard. Effective
Sept. 1 959 all Pacemaker Craf lex cam-
Craflex camera with Telephoto
eras will have the new spring-sup-
ported revolving "Craflok" back. Ac-
cessories will be continued for a
reasonable length of time for owners
of cameras with the Graflex back. The
new back can be fitted to most Graflex
4x5s and a stationary Craflok back is
available for use on the Graphic line.
GRAFLEX.
For more information circle 103 on coupon
New Medium Telephoto, 270mm f/5.6
"Rodensfock Rotelar" for 4x5 Graphic
camera. Works with'n 46", overall
length approx. 5". GRAFLEX.
For more information circle 104 on coupon
SOUND EQUIPMENT and Accessories
Acoustic Suspension Speakers. Feature
tweeter and special air- supported
woofer; claim octave lower undistorted
bass response. Mod'l AR2 $89-$ 102.
ACOUSTIC RESEARCH.
For more information circle 105 on coupon
Audio Baton, amplifies or attenuates the
level of each of nine octaves by 14
dbs. Uses include adjustment of vol-
ume and tone to suit individual prefer-
ence; exaggerating particular instru-
ments at a band practice; demonstrat-
ing sound frequencies in physics; re-
fining the results of PA systems and
eliminating feedback noise. An inter-
esting dsmonstration recording tells
its story. Installed between pre-amp
and main amplifier. $119.50. BTL.
For more information circle 106 on coupon
40- Watt Amplifier, response 12 to 40,-
000 CDS; new power-balance circuitry;
13"x9'/2"x7"; Model 250— $119.95.
Accessory Case $10. Aluminum chas-
sis construction. SCOTT.
For more information circle 107 on coupon
Magazine Loading Stereo Tape Player-
Recorder. Three-speaker portable uti-
lizes RCA's recently developed tape
cartridge, playing either 2 hours
monaural or 1 hr. stereo. New Model
SCP2 has two input and output jacks
for feeding console or PA speakers, or
for recording from phono or broadcast.
Auxiliary speaker ($9.95 or $19.95)
completes stereophonic sound system.
5-watt single, 10-watt stereo. 70-
15,000 cps. Present model semi-auto-
matic; completely automatic portable
promised early in 1 959, console
models to follow. RCA.
For more information circle 108 on coupon
Magnetic Sound Film Reader. Reading
head plus separate amplifier unit com-
plete with loudspeaker, permits syn-
chronizing with home or professional
picture projector. Two sound input
jacks in amplifier permit optional dual
track editing (via an additional read-
er) . Interchangeable guides accom-
modate edge or center striped film or
Va" magnetic tape. McMURRAY.
For more information circle 109 on coupon
Screen Gr AV Guide — February, 1959
McMurray magnetic sound film reader
MISCELLANEOUS ITEMS
Chart Making Kit. A font of I 50 sculp-
tured letters %-inch high, plus tex-
tured background and a wide variety
of pressure-sensitive tapes. $21.50.
POLAROID.
For more information circle 1 1 0 on coupon
Direct Viewer for Transparencies up to
approx. 18 x 14". "Visualite" and
kit designed for small group presenta-
tions. 1 5-watt fluorescent tube. Used
like overhead projector but vertically
and direct. $97.50. TECNIFAX.
For more information circle 1 1 1 on coupon
Ciant Dial Stop Clocks. Visualized tim-
ing by means of spring-wound 48-hour
clocks with dials of 4 and 8" diameter.
Minute or second calibration. Wall
or desk mount. Permits straight time
and return to zero; or "time-out" stop
and start without return; or snap-back
instantaneous return to zero and re-
sumption. $17.50 to $24.50. ATSC.
For more information circle 112 on coupon
Light Pointer. Cordless. Powered with
3 standard flashlight batteries. Choice
of arrow or circle image. With bat-
teries and bulb, $12.85. BCrJ.
For more information circle 113 on coupon
Multiple Photocopies possible on stand-
ard equipment by fixing the usually
discarded negative and using "Plena-
copy" paper and chemicals. 1 00 sheets
8'/2xll $4.75. 8'/2xl4 $6. ANKEN.
For more information circle 114 on coupon
Polaroid Copymaker Model 208. Cali-
brated copying stand mounts Polaroid
camera to copy anything that will fit
within a 14x11" space. Built-in elec-
tric timer, 2 fluorescent lights, filter,
copy lenses, framing device. Choice
of black-and-white paper prints or
transparencies for instant projection
or diazo duplication. $99.75.
For more information circle 115 on coupon
Portable Film Processors. Automatic proc-
essing of motion picture film under
daylight conditions, automatic, expo-
sure compensating, thermostatic tem-
perature control, tanks readily removed
for cleaning, 1 6mm and 35mm models.
FAIRCHILD.
For more information circle 1 1 6 on coupon
97
VU- GRAPH
Overhead
Projector.
It's unique! Beseler's new VU-GRAPH Is the projector
you use in a fully liglited room. The picture flashes
OVER your head -onto the screen -while YOU face the
class to see who understands, who needs help. Use
prepared transparencies or quickly make your own.
VU-GRAPH projects in black and white or full color:
slides, stencils, models, even your own writing-as you
write! 4 models including new portable. Teacher oper-
ated-no assistant needed. Free Demonstration at your
convenience. Free Brochure: "Get Your Point Across-
Fast I"
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COMPANY
EAST ORANOE. NEW JERSEY -
Grandmother Makes Bread
Robin ond Billy visit their grandmother
and help her moke bread. The children learn
good manners ond health habits, and
" develop some beginning concepts of
measurement, telling time, ond temperature.
The Miller Grinds Wheat
Grandmother takes Robin and Billy to
visit a small, modern flour mill. They
see how the grain is stored, ground,
sifted and sacked, and how the flour it
shipped to morkets and bakeries.
PRODUCED BY LAWBEHS. EACH 1 1 MINUTES.
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NEW MATERIALS
KEY TO ABBREVIATIONS
mp — mofion picture
fs — fiimstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes (running time)
fr — frames (fiimstrip pictures)
si — silent
sd — sound
R — rent
b&w — black & white
col — color
Pri — Primary
Int — Intermediate
JH — Junior hfigh
SH — Senior High
C — College
A — Adult
GUIDANCE, Personal
How Much Affection? mp MH 20min sd
b&w $120. Going steacJy, petting,
limits of social mores and personal
standards. SH A.
For more information circle 117 on coupon
Who Should Decide? (Areas of Parental
Authority) mp CORONET 11 min sd
col $110 b&w $60. Teen-age boy
and girl face typical problems involv-
ing areas of parental authority and
personal responsibility. Discussion
basis. JH SH A.
For more information circle 118 on coupon
HEALTH
SAFETY
BAILEY FILMS, INC.
450? DE LONGPRE AVE. HOLLYWOOD 28, CALIP.
Making the Most- of Your Face mp COR-
ONET 1 1 min sd col $1 10 b&w $60.
Diet, rest, good skin care, hair styl-
ing and careful use of makeup. JH SH.
For more information circle 119 on coupon
Snuffy — Smokey Bear's Pal mp USDA
4min sd col apply. Cocker Spaniel is
a game little fire fighter. Pri. Elem.
For more information circle 120 on coupon
Tommy's Healthy Teeth mp CORONET
11 min sd col $110 b&w $60. On
losing one of his "first" teeth, Tommy
is especially interested in learning
about the different types and the job
each does. Brushing, diet, and visits
to the dentist. Pri.
For more information circle 121 on coupon
Water for the Community mp CORONET
1 Imin sd col $1 10 b&w $60. Sources
explained in terms of the water cycle.
Purification. Distribution. JH SH.
For more information circle 122 on coupon
LITERATURE & DRAMA
English Literature (Series) 5fs UWF si
b&w set $15, ea $3.50. Scenes are
from classic British-produced motion
pictures: A Tale of Two Cities (41
fr); Oliver Twist (31fr); Great Ex-
pectations (38fr); Hamlet (40fr);
Henry V (24fr) . Teacher guides stress
that these plays are to be acted and
seen and not only read. SH C
For more information circle 123 on coupon
MATHEMATICS
Functional Arithmetic fs OSU 59fr b&w
$3. Designed for teachers in service
who need help in making instruction
more realistic. TT
For more information circle 124 on coupon
Materials for the Teaching of Arithmetic
fs OSU 45fr si col $4. Variety of lo-
cally obtainable three-dimensional ma-
terials. TT.
For more information circle 125 on coupon
Scratches
on Film
Irritate
Audiences
Fortunately, scratches
can almost always be
removed — without loss
of light, density, color
quality, sound quality,
or sharpness.
Write for brochure
EERLES
I FILM PROCESSING CORPORATia
I6S WEST 46th STREET, NEW YORK 36, NEW YO
I 9S« SEWARD STREET, HOUYWOOO 3t. CAI
SPECIAL LISTING
FOR
RELIGION AND ETHICS |
To make this annual religious emph;
sis issue more useful to its readers, «
have compiled alphabetically all the re
ligious materials appearing in this sectio
since September, 1958. New items on
are numbered for the reader service cot
pon. For still more religious material
consult the August Bluebook.
Action in Asia mp YMCA 28'/2min s
col $85. The YMCA "Boy's Town
fn Korea; aid to refugees in Hon
Kong; a new approach to rural wor
in the Philippines; activities in south
east Asia. SH A
Ambassadors to the Hungry mp CRO
26min sd b&w free. Community foo
appeal of the churches brings aid t
countless hungry neighbors in devas
tated areas and refugee centers over
seas. JH-A
"And the Child Crew" 4 sfs CHURCH
CRAFT sd col complete with four 7
LP records. The story of the boyhood c
Jesus: In a New Home; On a House
top; Up to Cod's House; In the Tem>
pie-Church. Pri, El
98
EdScreen & AV Guide — February, 195':
Aa One Family sfs BRETHREN 67fr LP
col $8. Discusses the "informal fam-
ily council" as a way to meet the sit-
uations of everyday faced by average
American families. JH-A
Audio- visuals in Your Church (4 sfs
training kit) FAMILY sd col Consult
Family Films dealers and religious film
libraries. Titles: Why Use Audio- Vis-
uals in Your Church; How to Use
Filmstrips; How to Use Motion Pic-
tures; and How to Organize for Audio-
Visuals in Your Church. TT A
Battleground Europe mp WORLDWIDE
25min sd b&w $8. Billy Graham itin-
erary, from Scandinavia to Switzerland,
culminating in Paris.
BMide the Manger sfs CONCORDIA col
LP si with guide $5; sd with 1 2" rec-
ord $7.50. While telling the story of
Jesus to young children the filmstrip
reveals that the gifts they receive at
Christmas are to remind them of the
Gift of Jesus. Pri El
The Better Lot mp METHODIST 29min
b&w r$8. Foster parents of boy as-
signed to their care by Juvenile Court
are ready to condemn him as irredeem-
able when he is caught in a burglary,
but wise judge makes them see their
own failings as contributing cause.
SH A
Bayond Brick and Mortar mp DISCIPLES
32min sd col r$8. Lay builder tells of
his experiences as a construction su-
pervisor in mission work in the Belgian
Congo. HS A
The Bible and the President* (series)
4sfs col CATHEDRAL Set with 2 LP
$27. Strips each $6, records $2.50.
Washington (55fr); Jefferson (55);
Lincoln (55); Theodore Roosevelt
155). JHS-A
Bible on the Island sfs A6S 51fr LP
I4min sd col $6 si $4 with script.
True story of Army chaplain with a
patrol on Okinawa finds a native vil-
lage firm in Christian faith as result
of Bible left with them forty years be-
fore by a traveling missionary. Int-A
The Bible Through the Centuries sl-fs
ERCH 60fr si col fs$5.50. Readymount
slides $26. From the God-concept of
the nomadic Hebrew tribes to the Re-
vised Standard Version of 1 952. Art
by Harold Minton. SH A
Birthday Cake for Rima sfs CROP 47fr
llmin LP col sale $3. How Johnny
and his friends helped provide a happy
rather than a despairing birthday for
a little girl in the land where Jesus
lived. Int. JH
The Book of Ecelesiastes mp (kinescope)
SYRACUSE 29min sd b&w r$4.75.
Four panelists discuss literary and the-
ological values, analyze structure and
speculate on the author's identity and
moral, political and religious attitude.
SH A
CMterville Awakening mp GOSFILM
73min sd b&w r$25. The story of a
religious revival in small town, and its
lasting effect in the relationships be-
tween man and man and man and Cod.
Useful especially in Youth for Christ
rally. JH-A
Challenge in the Sun mp EPISCOPAL
30min sd col. The story of the first
three years of missionary work by a
young couple in Panama. JH-A
The Children's Widening World rec AL-
PARK for the Connecticut Council of
Churches. $7 inc. guide. Recorded
"Thinking Session" conducted by Hel-
en Parkhurst with a group of 1 1-12-
year-olds discussion how to make
friends with children of other races,
colors, creeds. Spontaneous conversa-
tion, timely, challenging, of interest to
all ages.
The Christian and his Home 2 sfs
CHURCHCRAFT sd col $15 for 2 fs
and 1 0" LP. Christian Marriage; The
Christian Family. SH A
The Christmas Deer mp GJP I4min sd
col. An old woodcutter sees the
Christmas Deer and for a time loses
his skill. He learns, through a boy he
has befriended, that gifts to poor chil-
dren are in truth gifts to the Christ
Child. He distributes his carvings on
Christmas eve, and on returning home
finds his skills .'eturned and enriched.
Pri-A
Christmas Joys fs CONCORDIA si col $5.
Artwork explains the meaning of the
Christmas tree, its lights and decora-
tions, and why we give gifts at Christ-
mas. Includes Birth of Jesus, Shep-
herds, Wise Men. Selected hymn
frames. Worship service programs.
The Christmas Story si MODERN ENTER-
PRISES 2x2 si col 34 slides from paint-
ings in the National Gallery of Art,
script-commentary by Elisabeth Puck-
ett Martin. Pri-A
Qlffl®^iX^
. . . engineered to
meet the exacting
requirements of the
Audio -Visual profession
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PROJECTION SCREENS BY DA-LITE
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equipment that will take years
of hard, consistent use ! That's why
you'll want to select a Vidiomaster
Screen by Da-Lite. 50 years of
important engineering improve-
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quality construction features in
every Da-Lite screen. Choose from mat
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SEPVIMO INDUSTRY AMD BDUCATiOM FOR HALF A CENTURY
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EdScreen & AV Guide — February, 1959
99
^hiJi) uowt cmuh
'HEIP WANTED'
— M.— mTw:
'M'm\'9
"Bathing Tim* For Baby." Filmed
in Technicolor by Walt Disney
Productions, this practical and ed-
ucational movie shows how to
bathe a baby in a fable tub. Run-
ning time: 13 minutes.
■Help Wanted." This up-to-date
First Aid film includes the new
back-pressure, arm-lift method of
artificial respiration approved by
the Red Cross. Explains manv
other basic principles. Running
time: 34 minutes.
You may order one or both of
these 2 free 16-mm. sound films.
There is no charge for either, ex-
cept return postage.
Education Department
Johnson & Johnson
New Brunswick, N. J.
Please send me inforraacion on
the film a "HEl P WANTED"
D "BATHING TIME FOR
BABY"
Nome
Street-
City
Stote_
Christmas With Carol and Peter sfs SVE
33fr col LP $8.50 without record
$5.50. Mother explains that yuletlde
gifts help us to remember the Greatest
Gift of long ago, so that we celebrate
Christmas in its true spiritual mean-
ing, Pri 5-7.
Christopher Mouse sfs CATHEDRAL 75fr
col LP $12.50 si $10. How a little
field mouse learned the story of the
Nativity from his wise grandfather. 6
up.
The Crescent and the Cross mp WORLD-
WIDE 3lmin sd col r$15. Children
recall their impressions of experiences
in Islamic countries, particularly the
Bedouin family unit, and the Moham-
medan faith. JH SH A
Daily Christian Living for Boys and Girls
8 sfs FAMILY sd col. Two series, ea
4fs and 2 LP; per series $25.50; indiv
fs $6.50; rec $3.50. Learning to
Help at Home; Learning to Forgive;
Learning to Overcome Selfishness; Kit
1 1 : Learning to Get Along Together;
Learning About Sharing; Getting
Others to Like You; Learning About
Friendship. El JH
Does Christ Live in Your Home? mp
FAMILY 30min b&w sd r $9. The
importance of regular family worship
is brought home to a young, striving
family by the serene practices of two
older and wiser men. Teen-agers, at
first fearful of being considered re-
ligious fanatics, find Christian observ-
ance not at all outmoded. Int-A
Eastward to Asia trip WORLDWIDE 45
min sd bGrw $12. Documentary record
of Billy Graham's 30,000 mile tour to
India and seven other countries.
Emanuel fs CON si col $5. Nativity, an-
cient prophecies. Annunciation and
Magnificat, Birth of Jesus, visit of the
Shepherds. Live photography; selected
hymn frames included.
Exiles in the Holy Land sfs CWS 79fr
LP leVimin col $3. Christian broth-
erhood and stewardship in relation to
the plight of nearly a million Arab ref-
ugees, living nine years in mud huts
and tent cities. HS A
Faith for the Space Age, 4-color film
catalog including Sermons from Sci-
ence, Bible Adventure, Science Ad-
venture, Bible Story, Bible Background,
and Teacher Training series. MOODY.
Free.
Frontiers of Faith (l<inescopes) BFC $5
service charge. These NBC-TV pro-
grams may be used for educational and
religious purposes but not for com-
mercial or profit-making ventures, or
on the air.
For more information circle 126 on coupon
Gates of Glory mp CONCORDIA 30min
scd b&w $12 rental during Lent. The
story of Jesus' last days on earth, fol-
lows the Biblical account of His be-
trayal, trial, crucifixion. Resurrection
and Ascension, ending with the Halle-
lujah Chorus. F
For more information circle 127 on coupon
God of Creation sfs CEP 60fr LP col.
Separate adult and children's com-
entary. The Japanese story of crea-
tion is compared with that given in
Genesis. Int-A
From Concordia's "Gates of Glory"
God's Best Gift sfs CHURCHCRAFT 10"
LP col $8. Shepherds and the Wise
Men come to worship the infant Jesus,
"Cod's best gift" to mankind. Pri e!
God's Wonders (Additions to series) mp
CHURCHCRAFT lOmin sd col $I0C
r $5. God's Wonders in a Children's
Zoo, children feed and caress small
animals in the Brookfield Zoo; God's
Wonders in Mother's Garden, boy and
girl, helping mother tend a garden,
learn many wonderful things about
Cod's love and care. Pri El
God's Word in Man's Language mp ABS
27min sd col r$3. How the American
Bible Society, as an agency of the
churches, aids translators of the Bible,
checks their manuscripts and publishes
Scripture in new languages. JH SH A
Grandfather's Boyhood Thanksgiving sfs
SVE col LP $10. Grandfather recalls
his boyhood joys, with emphasis on the
spiritual side of Thanksgiving. El JH
The Growth in Our Idea of God sl-fs
ERCH 53fr si col fs$5.50. Ready-
mount slides $22.40. Summary pres-
entation of the Bible story of man's
learning about God. Art by Jacques
Barosin. SH A
Heartbeat of Haiti mp EPISCOPAL 28min
sd col. Work of the church as carried
on in Haiti by bishop, lay preacher,
native priest and teaching sisters. Ap-
preciative inclusion of native art. JH
SH A
The Heart of the Philippines mp CON-
SERVATIVE sd col $300; r free will
offering $10 min. Missionaries con-
duct schools and evangelistic services
in Luzon village; Rogelio, young Fili-
pino, is converted and prepares for life
of Christian service.
The Holy Bible in Pictures (Catholic!
23fs EBF si col. 1 I on Old Testament
$66. 12 on New Testament $72. In-
div. $6. Holland's famous "Fibo Col-
or" productions, more than 500 fine
paintings superbly reproduced in color
photography. A Protestant edition is
in preparation.
The Holy Mass 2fs EBF si col $12. The
ritual is presented from the viewpoint
of an acolyte serving at the altar;
paintings are reproduced to relate it
to its historical foundations and spir-
itual significance.
How Others Have Built 3mp BROAD-
MAN ea 15min. Consult local source.
Three 15min films for church com-
mittee and others responsible for plan-
ning and erecting church buildings.
Auditorium Interiors and Furnishings.
Educational Building Interiors and Fur-
100
EdScreen & AV Guide ■— February ,5 1959
nishings. Church Buildings: Exterior
Style, Design and Setting. A
How the Old Testament Came to Us. fs
CEP si col $5.50. The religious ex-
perience of the Hebrew people as ex-
pressed in historical, prophetical,
priestly and literary writings have been
accepted as sacred literature because
of their inherent spiritual significance
as a record of man's growing under-
standing of Cod.
Hymns of Hie Nativity 2fs SVE si col ea
$5. Eleven of the best known hymns,
printed words against art backgrounds.
The Hymns of Charles Wesley rec PRTC
LP 12" 2s $3.95. Performed by the
100-voice chancel choir of the First
Methodist Church of Dallas, Texas;
directed by Dr. Glenn Johnson, min-
ister of music. Honors the 250th an-
niversary of Wesley's birth.
In Such a Time mp PESV mp sd col loan.
How men in middle age leave success-
ful careers in business and in the lay
professions to study for the ministry.
Adjustments not always easy, especial-
ly for their families, they nevertheless
grow into dedicated, self-forgetting
Christian ministry. SH C A.
For more information circle 128 on coupon
Jesus as a Boy 4sfs SVE 19-23fr col set
of 4 with LP $21.50; without $16.50,
incl. reading script. The Baby King.
The Baby in the Temple. The Feast of
Lights With Jesus. Thanksgiving With
Jesus. 6-11.
Jesus' Formative Years (Series) 3fs CON
si col set $14.25 ea $5. Titles include
The Visit of tha Wise Men; The Child
Jesus in the Temple; Jesus' Baptism.
Photography co-ordinates with Family
Films' Living Bible motion pictures.
A Job or a Calling mp BROADMAN 28
min sd bCrw $9. Young couple is
called upon to make a decision be-
tween two worthy vocations, one of-
fering liberal material return, the other
an opportunity to do the revealed will
of Cod. HS A
Let's Keep Christmas sfs SVE col LP 43fr
$10. Visualization of the late Dr. Pe-
ter Marshall's moving sermon of that
title, emphasizes restoring "Christ in
Christmas."
Life of Joseph — Life of Moses fs CA-
THEDRAL are now available with LP
records. The records alone: $3 ea.
The Living Word in Japan mp ABS 1 9
min sd col sc $3. How the Bible is
printed and distributed in this highly
literate nation. Indigenous musical
background. JH-A
London Crusade mp WORLDWIDE 44
min sd b&w $12. Documentary treat-
ment of the Billy Graham crusade in
Britain, including 3,000 voice choir
The Long Stride mp CWS 28V2min sd
b&w $8. How Protestant missionaries
help alleviate the suffering of refugees
in Korea, Hong Kong, the Near East
and Austria.
Look Up and Live (kinescopes) BFC $5
service charge. These CBS-TV pro-
grams may be used for educational and
religious purfXJses but not for commer-
cial or profit-making ventures or on
the air.
For more information circle 129 on coupon
PIXMOBILE PROJECTION TABLE
KEEPS YOUR EQUIPMENT
READY FOR USE
Save time . . . save storage space. Prepare
your visual presentation in advance on the
portable Plxmobile, roll it in, show it, store
your equipment on it. Sponge rubber top,
large enough for both movie and slide pro.
jector. Has 4" wheels, equipped with brakes
that hold on incline. Vibrationless. Several
models and heights. 42" table only $32.95.
OPTIVOX PORTABLE EASEL
FOR BETTER CHART TALKS
Make a better showing with the versatile
OPTIVOX. suitable for either floor or table.
Steel working board, finished in "rite-on"
green, is adaptable for chalk, charts, or mag-
nets. Aluminum legs fold into compact unit.
Only $44.95 Carrying case, lamps optional.
Write for Literoturc and Name of Dealer.
Some Dealer Territories Open. Write . . .
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS WICHITA, KANSAS
PROJECT
YOUR
SLIDES
UP TO
30 FEET WIDE
WITHOUT
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ROOM
Old-fashioned, incandescent projectors limit you to
screens and small audiences —
sm
all
For that convention, sales conference,
technical meeting, or training school
present really big, brilliant, full-of-
detail pictures. Project BV^" x 4"
and 2" x 2" slides with a
STRONG UNIVERSAL
ARC SLIDE
PROJECTOR
even where darkening the room is
impractical, or where it is desirable
to maintain illumination for taking
notes. Plugs into any HO-volt A. C.
outlet. Easy to operate. Complete with blower, power transformer, arc lamphouse with motor-
fed carbons, and choice of objective lens in the range of 6'/2 to 20 inches inclusive.
Used by Ford, National Cash Register, General Motors, S. S. Kres^e, General Electric, Eastman
Kodak, Hamm's Brewery, United Air Lines, Westinghouse Electric, Lockheed Aircraft Corp.,
Detroit Edison Co., Massachusetts Institute of Technology, Purdue University, advertising agencies,
television stations, and many government agencies.
Write for literature and prices. Suitable trial period can he arranged.
THESTRONG ELECTRIC CORPORATION
8 City Park Avenue • Toledo I, Ohio
A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT
CORPORATION
EdScreen & AV Guide — Februory, 1959
101
Laurdas fs EBF si col $6. A journey
through the shrines, churches, grotto.
Catholic. Pri-A
The Meaning of Christmas 4sfs SVE ea
40 fr. 4 fs & 2 rec LP $27.50 fs
without records ea $6. The World
That Needed Jesus. The Enrollment
at Bethlehem. Shepherds Out in the
Field. Good News tor All People.
Members One of Another sfs CEP 59fr
LP col. Importance of being honest
with ourselves as well as with others,
whom we should strive really to know
and appreciate. (Romans 12:5). HS A
Mid-Century Crusade mp WORLDWIDE
43min sd col $15. Billy Graham tells
of his first years of city-wide cru-
sades, a study in mass evangelism
techniques.
Mid-East Profile mp BFC 28 '/2min sd
col r$12 b&w r$8. Protestantism's
concern to bring better learning as
well as Christianity to the Middle East.
Charles Malik appraises prospects as
difficult for next decade, bright for
next century. SH A
The Mighty Fortress mp WORLDWIDE
37min sd b&w $10. March of Time
treatment of the Jewish, Catholic and
Protestant contributions to the spiritual
scene, culminating in the Billy Gra-
ham meetings in principal European
cities.
Mr. Texas mp WORLDWIDE 48min sd
col $25. Wealthy man, hospitalized,
comes to realize that happiness is a
goal unattainable except through God.
Film includes noteworthy song, "Each
Step of the Way."
My Right and My Cause mp ABS 21min
sd col sc$3. The story of the Korean
Bible Society and the preservation of
a rare Biblical manuscript. Indigenous
musical background. JH-A
The Ninety and Nine mp SCHNATZ 10
min sd col $59.95. Based on Jesus'
Parable of the shepherd and the lost
sheep.
For more information circle 130 on coupon
O Holy Night fs CON si col $5. Events
from decree of Caesar Augustus to the
visit of the Wise Men. Live photogra-
phy. Hymn frames. Worship service
programs.
Advertisement
HELPFUL BOOKS
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
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Edsar Dale. 384 pp. 1400 illustra-
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ison Ave., New York 17, N. Y.
$9.50.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowlkes.
18th Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
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AUDIO-VISUAL MATERIALS: THEIR
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AUDIO-VISUAL METHODS IN
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LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. Henry Holt and Co., 383
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$6.25.
MITCHELL'S MANUAL OF PRACTI-
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EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Tenth Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Froxier. Illustrated. Educational Cr
Recreational Guides, Inc., 10 Broinerd
Rood, Summit, New Jersey. $4.75.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educotionol Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Starbridge Publica-
tions, P.O. Box 574 Grand Central
Station, New York 17. N.Y. $3.50.
Oiltown, U.S.A. mp WORLDWIDE 72min
sd col $35. Wealthy oilman in frantic
search for his daughter in the holo-
caust of the Texas City explosion and
fire, finds also peace with Cod. Film
includes television sequence featuring ;
the Billy Graham team.
The Other Wise Man sfs SVE 45fr col
LP $10.50 si with script $7.50. Adap-
tation of the Henry Van Dyke story of
the fourth Wise Man who spent his
life searching for Jesus, and his for-
tune in helping others. 12 up.
Palestine in Jesus' Day 2fs CEP si col.
Live photography and art work blend
in recreating history, geography, and
living customs in Biblical times. Part
I (63fr), Part II (60fr) ea $5.50.
Religious Film Disc Kits TRFC 16mm
color scenes mounted in Viewmaster
type discs, Mfr $1.65; 28fr $2.65;
42fr $3.65. Titles: Seasons of Pales-
tine (14); The Village (28); The
Birth of the Savior (14); Teaching
About Cod in the Home (42); Let's
Visit Japan (28); Tent Life in Bible
Lands (14); The Dead Sea Scrolls
(28). Projector $10.20; Case, screen
and storage box $8.75.
Rome — The Vatican fs EBF si col $6.
Excellent color photography with Cath-
olic emphasis. El-A
The Saga of the Bible sfs ABS 60fr LP
14min col sd $6.50 r$2 si $4.50 r$l.
Important events in the development
of the Bible and its influence on the
history of America. JH-A
Serving Christ mp FAMILY 30min b&w
sd r$9. A dedicated Christian strives
to apply Christian principles even in
his real estate business, and eventually
brings around his sceptic partner and
others. SH-A
The Silver Shield mp WORLDWIDE 24
min sd b&w r$8. A knighthood set-
ting for a children's entertainment
film; dueling swordsmen, a juggler,
and the story of David and Goliath. Int.
Soul Keeping 2fs (series) CHURCH-
CRAFT 10" LP guide sd col $15 (2fs
1 record) . Keep Them Faithful — With
the Church, includes home visitation,
parish work; Keep Them Faithful —
With the Sunday School includes
teacher training, visitation, record
keeping, selection of teen-age and
adult materials, active cradle roll,
parental cooperation. A
Souls in Conflict mp WORLDWIDE 75
min sd col $35. The Billy Graham
Crusade in London is the setting for a
dramatized story of an actress, a jet
pilot and a factory worker who make
their decision for Christ. JH-A
So Will We Sing 3 rec BFC 3 rec LP Set
of 3 $10; indiv. $3.95. The Madrigal
Singers of Chapman Coltege, Orange,
California: 1: Advent, Christmas,
Epiphany, and New Year; 1 1 : Lent,
Palm Sunday, Easter, Pentecost and
the Ascension. The Reformation Singers
of the Lutheran Church of the Ref-
ormation, Washington, D.C.; III:
National Days, Thanksgiving, Home
and Mission.
For more information circle 131 on coupon
Stories of the Childhood of Jesus 3fs SVE
si col available ® 59fr including text
102
EdScreen & AV Guide — February, 1959
frames, or 28fr with reading script,
ea $5, set of 3 $14.25. Based on
"Bible Bool<s for Small People" (Thos.
Nelson & Sons). Pri. 5-9.
The Story of Pope Pius XII. mp UWF
b&w r IDEAL $2. Highlights of the
late Pontiff's life from pre-coronation
days to his burial. JH SH A
The Story of Thanksgiving fs SVE si col
captioned. $5. The landing of the
Pilgrims at Plymouth, their hardships,
and the celebration of the first Thanks-
giving. El.
The Story of the Pope mp NTA 65min
bGrw apply. The pomp and pageantry
of a Papal election and intimate views
of the daily life of a Supreme Pontiff.
Based on the life of the late Pope Pius
XII, narrated by Bishop Fulton J.
Sheen, with foreword by Francis Car-
dinal Spellman. JH SH C A
$»ory of the Prophets lOsfs CATHEDRAL
col sd LP Ea $6, record $3. Sets —
first six $40.50; second four $27.
Frontiersmen of Faith (Intro, 54fr
17min); Amos, Cod's Angry Man
(46 fr, ] 5minl ; K4icah, Prophet of the
Common Man ( 55f r 1 5 min ) ; The Vi-
sion of Isaiah (49fr, 16min); Hosea,
Prophet of Cod's Love (52fr, 17m in);
Jeremiah, The Reluctant Rebel (54 fr,
20min); Ezekiel, Man of Visions
(60fr, 19min); Isaiah, Statesman for
Cod (59fr, 18min); Prophet-Poet of
the Exile (52 fr, 20min); In the Full-
ness of Time (44fr, I6min). JH,
SH, A
Strange Cift sfs SVE 50fr sd col LP $10.
Light, song and love are distributed as
gifts to be carried to the newborn
Jesus — and a Little Angel is chosen
to bring a last, strange present. Susan
McCain-SVE production. JH SH A
Sunday on the Range mp WORLDVy/IDE
35min sd col r$l2. The story of
Gideon is told in novel settings, with
seven songs and a lesson from life
taught with ropes. Int-A
Sunday School Age Croups Sfs BROAD-
MAN si col $35 indiv. $5. Cradle
Roll; Beginner; Primary; Junior; Inter-
mediate; Young People; Adult; Exten-
sion Department Sunday School Work.
Sunday School Class Officers 5fs BROAD-
MAN si col $12.50 indiv. $3. Role of
Class President, Vice-President, Croup
Leaders, Secretary, and Class Officers
at Work. SH A TT
Teacher Improvement 5fs BROADMAN
si col $22.50 indiv. $5. The Christian
Teacher; Selecting Aims; Choosing
Methods; Planning a Lesson; Testing
Results. Useful as core for a leader-
ship course in local church. TT
Teenage Topics for Christian Youth ( 1 2-
14 age group) 4sfs FAMILY sd col
series 4 fs 2 LP $22.50; fs ea $6.50;
rec ea $3.50. First Dates; Whom Do
I Date?; How to Act on a Date; Is it
Love? Initiatory teacher guide frames,
and follow-up discussion bands after
close of narration. JH
Teenage Topics for Christian Youth ( 1 5-
17 age group) 4sfs FAMILY sd col
series (4fs 2 LP) $22.50; fs ea $6.50;
recea $3.50. Coing Steady (54fr);
Falling in Love (51 fr); Conduct on a
Date (49fr); When Should i Marry?
(45fr) . Introductory guide frames and
follow-up narrative discussion bands.
SH A
Thanksgiving With Carol and Peter sfs
SVE 33fr sd col LP $8.59 without
record $5.50. Why we give thanks to
Cod; the meaning of giving thanks.
Pri 5-7.
Thanksgiving With Jesus sfs SVE 23fr
sd col LP $7 without record $4. How
the boy Jesus might have celebrated
the Feast of Succoth, at harvest
(Thanksgiving) time. El JH
This is Palmyra fs CONOR 63fr si col
script. Daily life of little Mexican girl
in Guadalajara, at play, home, school
and Sunday School at the Protestant
Center. Pri-JH.
Thy Word Civeth Light mp ABS 21 min
sd col sc$3. Story of blinded service-
man who found his way back to a use-
ful life through reading the Bible in
Braille. JH-A
Training Kit for Using Audio-Visuals in a
Church. 4fs FAMILY col LP set of 4 —
$16.50. Why Use Audio-Visuals in
Your Church? 46 fr plus 4-minute
motion picture sequence to dramatize
impact of A-V. How to use Filmstrips
68fr., covers selection, building a film-
strip library, utilization. How to Use
Motion Pictures 64fr what to do be-
fore, during, after showing. How to
Organize for Audio- Visuals in Your
Church 77 fr. HS A TT
Wait a Minute sfs CWS 73fr LP 15min
col $3. Cartoon treatment shows chil-
dren, about to spend money on them-
selves, how much this little sum might
do for a refugee child in Hong Kong,
Germany or the Near East. Pri-JH.
The Washington Mosque mp UWF I6min
sd col $88.59. Religious and cultural
activities in this newly built Islamic
center in our nation's capital. SH C A
When the Littlest Camel Knelt sfs CA-
THEDRAL 45fr LP $15 si $10 with
script. The real significance of Chris-
mas Eve as seen through the eyes of
the littlest camel. Pri. 6 up.
Where Your Heart Is mp BROADMAN
28min sd b&w $9. Active tithers,
confronted with need for more liberal
contribution to insure vital expansion
of their church's ministry. Steward-
ship not only of money but of life is
involved. HS A
SCIENCE— Biology & Physiology
The Human Body: Nervous System mp
CORONET 13'/2min sd col $137.50
b&w $75. Basic functions, main or-
gans ond their neurons, principal areas
of the brain. Miscroscopic views, ani-
mation and anatomical charts help vis-
ualize this complex system. JH SH A
For more information circle 132 on coupon
Life in a Cubic Foot of Air mp CORO-
NET II min sd col $110 b&w $60.
Yeast plants, molds, bacteria, amoeba,
ATC 300VR
6 watt High Fidelity
4 speed record player. Plus
vertable speed (or fixed speed
if desired).
From the NEW ATC LINE of
Monaural and Stereophonic
classroom record players,
radios and transcription
players.
I products are transformer
{for complete safety.
~/i mlio Ironies
/ /cOHPORATIC
505 North Hollywood 6, Calif.
LOUIS
deROCHEMONT
proudly presfents
FIVE GREAT ;rL^l
Time
■k Albert Schweitzer 80min.
■k Helen Keller ^Smin.
if Animal Farm 75min.
if Exploring Space 26mrn.
if Seven Guideposts
To Good Design 1 4min.
Rental
$45 b&w $60 col.
$12.50 b&w
$35 b&w $50 col.
$10 b&w $15 col.
$10 b&w
For complete catalogue of great 16mm filmSt
write to:
Louis deRochemont Associates
Film Library
267 W. 25 St., New York, N. Y.
pollen grains. Composition of air and
nonliving matter also examined. JH
SH
For more information circle 133 on coupon
The Ovulation of the Egg mp KAN-
STATE 1 3min sd col apply. Three
ovulations, followed by the various
steps of egg's passage through the ovi-
duct, showing condition of the forming
egg at each stage, in living, anesthet-
ized hen. SH C A. USDA production.
For more information circle 134 on coupon
SCIENCE— General
Airplanes — How They Fly mp EBF 1 Imin
sd col $120 b&w $60. Two sixth
graders learn from model enthusiast
how wings and power keep plane in
the air. On actual airplane ride the
pilot demonstrates the various con-
trols. El JH
For more information circle 135 on coupon
Engines and How They Work mp CORO-
NET llmin sd col $110 b&w $60.
Operating principles of steam, gasoline,
diesel, turbine, jet and rocket engines,
and developments likely to come. Im-
portance of the engine in our society.
Int JH
For more information circle 136 on coupon
EdScreen & AV Guide — February, 1959
103
Reserve your Preview Print now
HOW TO USE TOOLS
Primary Industrial Arts Film with
TV's Ted Knight and puppet
Bernard. 1 Vz reels color, b/w.
Frendal
productions, inc.
435 S. El Molino, Pasadena S, Calif.
1 J RadiO-;;i;;-.:-Mat i
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Hgl TTPtWaiTTEN MESSAGES
^g lADIO-MAT SLIDES
I
;
Regulor size 3 1/4x4 or the
Sold by Audio-Visuoi, f
Supply Dealers. For FREE
RADIO-MAT SLIDE
222 Oakridge Blvd., Day
New Duplex 2x2
>hofo & Theatre
SAMPLE write —
CO., Depf. V,
tono Beach, Flo.
NEWV
aciENC
about scientific time determination,
timekeeping, time lones, Daylight
Saving Time, Greenwich Time and the
International Date Line
PRODUCED
BY
INDIANA UNIVERSITY
au d i o ■ V i sua I center
B LOOMI NGTON I N D
Geology fs OSU 52fr si col $4. Color
photos illustrate basic geologic facts
affecting the earth. EL
For Enore information circle 137 on coupon
Our Sky 4fs FH 4fs si col ea $6 set (4)
$20. Part of series Why's of Elemen-
tary Science. Individual titles: What
We See In the Sky; Our Solar System;
The Earth in Motion; and Our Moon.
EL JH
For more Information circle 138 on coupon
SOCIAL STUDIES — Economics
Behind the Ticker Tape mp UWF 21min
sd col free. A complete Stock Ex-
change transaction is shown from the
customer's order to consumation on
the Exchange floor, and its record on
the "tape." SH C A
For more information circle 139 on coupon
The Eagle's Strength mp UWF 30min sd
col $157.62. U. S. Air Force Materiel
Command employs automation in proc-
essing requisitions from any Air Force
base anywhere in the world in a mat-
ter of minutes. A picture of the na-
tion's "biggest business" that sur-
passes in size any private enterprise
operation. SH C A
For more Information circle 140 on coupon
SOCIAL STUDIES — General
Policeman Walt Learns His Job mp FA
lOmin sd col $1 10; b&w $55. Rookie
policeman goes to school, learns to
protect himself and others, what a de-
tective does to solve crime; on patrol
his first day he applies what he has
learned in handling an accident case.
Pri Elem.
For more information circle 141 on coupon
SOCIAL STUDIES — Geography, Travel
Family of Ghana mp MH 27min sd b&w
$125. Seaside village of Etsa; chang-
ing tribal relationships as economic
changes proceed. National Film Board
of Canada production. JH SH C
For more information circle 142 on coupon
Rural Life in South India fs OSU 60fr
col $4. Colorful review of character-
istic activities. JH
For more information circle 143 on coupon
FREE
INFORMATION SERVICE COUPON
To
EdSCREEN
& AVGUIDE, 2000
Lincoln Pork West,
Chicago 14, III.
1 am interested in receiving more informotion or
a demonstration of the item I
or items 1 have
ndicoted by encircling the code
num
bers
correspond
ing with
code
numbers on listings of new A-V
materials and equipment
in your
February 1959 issue:
101
102
103
104
10s 106
107
108
109
110
111
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113
114
lis
IK
117
118
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Its
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Orgon
Addre
xotio
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a or
Scho
bI
NEW PUBUCATIONS
A B C's of Audio-Visual Equipment.
Philip Mannino's well known useful
handbook, sub-title The School Pro-
jectionist's Manual, in a second re-
vised edition. 80pp $1.50. MOP.
For more information circle 144 on coupon
Audio-Visual Equipment Directory. Fifth
Edition describes, pictures, prices more
than 500 equipment models. Includes
serial number indexes showing age of
16mm projectors; complete projection
and exciter lamp tables; projection im-
age size charts. Language lab equip-
ment. Reading and tachistoscopic
units. AV production and film library
equipment. Closed Circuit TV installa-
tions. 225p 8'/2xir' plastic binding
opens flat. $4.75 ($4.25 cash with
order). NAVA.
For more information circle 145 on coupon
Call Us Collect! Catalog of film handling
equipment, electronic inspection, min-
utes and seconds counters, lab type
splicers, sound readers, bloop punches,
power and manual rewinds, split reels,
flanges, processing machines, auto-
matic projectors. Free. HARWALD.
For more information circle 146 on coupon
Closed Circuit TV: Photos and research
data on value to education. 25 pp. 75
cents. WALTSTERL.
For more information circle 147 on coupon
Educational Use of Pegboard. 20pp book-
let illustrates applications from kinder-
garten on up. This booklet was re-
cently included in a DAVI member-
ship mailing. Free. MASONITE.
For more information circle 148 on coupon
Everything in Electronics. 1959 catalog
260pp. LAFAYETTE.
For more information circle 149 on coupon
Language Laboratory Planning Series. 5
booklets, 101 ; Efficiency and Costs of
Educational Electronics. 102: The Hu-
man Factor in the Language Labora-
tory, 1 03 : Language Teaching Comes
of Age. 104: Laboratory Planning —
what kind and how much? 1 05 : The
High School Language Laboratory. —
Specific Considerations. $1 for the
packet of 5; single copies @ 25 cents
MRI.
For more information circle 1 50 en coupon
Production of 2x2" Slides for School Use.
Seventh in series of "How-to-do-it"
pamphlets. Other titles: Tear Sheets;
Bulletin Boards; Felt Boards; Lettering
Techniques; Using the Consultant;
Models. No. 7; 79pp; 1958; $2.
TEXAS.
For more information circle 151 on coupon
Selected Catholic Films. Catalog of 97
half-hour films, described and classi-
fied; kinescopes of the "Catholic
Hour" TV presentations. NCCMFC.
For more information circle 1 52 on coupon
Using "Stide-0-Film" with Color Trans-
parencies." Folder describes special
techniques needed for satisfactory pro-
duction of negatives with new "light
scattering" medium. BESELER.
For more information circle 1 53 on coupon
What is the Right Size Screen? Brochure
tells of recent screen developments
and urges selection of screens of ade-
quate size to avoid expensive replace-
ment. RADIANT.
For more information circle 154 on coupon
104
EdScreen & AV Guide — February, 1959
NEWS
IN THE
TRADE
Robert E. Lewis
Argus Prexy Mores Up
After the merger of Argus Camera
with Sylvania Electric Products, Inc., its
president, Robert E, Lewis, was named
senior v-p of Sylvania. Last month he
was elected president, his predecessor,
Don C. Mitchell becoming Chairman of
the Board. When Sylvania merges with
General Telephone Corporation, Mr. Lewis
is slated to become president of the
combined "General Telephone and Elec-
tronics Corporation." Argus sales have
grown from $5 million in 1950 to $21
million last year,
$35 Million— 1959 Tope Morket
A $35 million market for magnetic
tape in 1959 was the New Year's predic-
tion of J. Herbert Orr, President of OR-
Radio Industries, Inc., manufacturers of
IRISH brand tape. Tape sales in 1958,
according to Mr. Orr, were $21 million.
He predicted that within five years tape
sales will run around $ 1 1 5 million a year.
By the end of 1959 approximately 725,-
000 new recorders are expected to be
added to the present 3 '/z million esti-
mated by the Magnetic Tape Recording
Association. Tape sales in 1959 are ex-
pected to total 17 billion feet.
Harwald "Cracker Barrel"
The Harwald Company, 1 245 Chicago
Avenue, Evanston, Illinois, announces
that its annual Open House and Audio-
Visual Workshop will be held in the
company's plant from February 26
through 28, 1959.
This year's session will feature speeches
by various authorities, representing the
different aspects of the audio-visual
field. In addition, certain periods will be
devoted to informal discussions and
presentations of case histories and new
developments. Since the field is grow-
ing rapidly, the Open House and Work-
shop will be a valuable opportunity for
people from all segments to meet and
exchange ideas.
The Harwald Company has been manu-
facturing audio-visual and professional
film handling equipment since 1946.
Among its products are the MM Supreme,
16mm sound projector; continuous slide
and motion picture projectors; Inspect-
O-Film automatic film inspection ma-
chine; automatic hot splicer; film
cleaner; film cement. In addition, the
company has recently expanded its facili-
ties to handle a complete line of film
accessories, such as screens, racks, cabi-
nets, recording tape, rewinds, etc.
New Prints For Old
Knowledge Builders has revised its
film "Our National Government" to re-
flect changes in government since the
picture was originally produced. An
allowance of $7.50 applies against the
$50 purchase price when an old print
of the subject is turned in on the pur-
chase of the revision.
Trade Relotions Committee
The Sustaining Members of the Na-
tional Audio-Visual Association (NAVA)
have formed their own Trade Relations
Committee. V. C. Doering (Jam Handy)
is chairman; Hy Schwartz (Victor
Animatograph) is repKjrter for Public Re-
lations; Prentice Ford (American School
Publishing Co.) Advertising and Pub-
licity; Ben O'Dell (Cathedral Films)
Finance; Marty Meyers (Charles Beseler
Co.) Recruiting and Training A-V Sales-
men; and Stan Taylor (Educational De-
velopmental Laboratories) Interviewing
and Testing Salesmen.
In addition the following are members
of the committee: Jack P. Britten ( Amer-
ican Optical), George Oakley (Bell Cr
Howell), Vic Growcock (Concordia
Films), Jack Coffey (J. C. Coffey Co.),
Fred Powney (McCraw Hill), H. Y. Feld-
man (Radiant Screen), George Bassett
(Reeves Soundcraft), Al Devereaux
(Eyegate House). A meeting of sustain-
ing members was held in connection with
the NAVA Southern Regional Meeting,
at New Orleans.
DIRECTORY OF SOURCES FOR MATERIALS
LISTED ON PAGES 97-104
ABS — American Bible Society, Audio Visual
Dept., 440 Fourth Ave., New York 16, N. Y.
ACOUSTIC RESEARCH, Inc., 24 Thorndike St.,
Cambridge 41, Mass.
ALLIED Radio Corp., 100 N. Western Ave.,
Chicago 80, III.
ALPARK Educational Records, Inc., 40 E. 88th
St., New York 28.
ANKEN Chemical and Film Corp., Newton,
N. J.
ATSC Andrew Technical Supply Co., 7068 N.
Clark St., Chicago 26, III.
BA — Burstein-Aoplebee Co., 1012 McGee St.,
Kansas City, Mo.
BAILEY Films Inc., 6509 DeLongpre Ave.,
Hollywood 28.
BESELER, Charles, Co., 211 S. 18th St., East
Orange, N. J.
BFC: Broadcasting and Film Commission, Na-
tional Council of the Churches of Christ In
the U.S.A., 220 Fifth Avenue, New York 1.
B&J Burke & James,
Chicago 4, III.
c, 321 S. Wabash Ave.
200 W. 57 St
New
BRANDON Films Inc.
York 19.
BRETHREN — Church of the Brethren, Audio-
Visual Education Dept., General Offices, El-
gin, III.
BRISTOL-Mvers Products Division, Educational
Service Department, 45 Rockefeller Plaza,
New York 20.
BROADMAN Press, 127 Ninth Ave., N., Nash-
ville 3.
BSA — Boy Scouts of America, New Bruns-
wick, New Jersey.
BTL: Blonder-Tongue Laboratories, Inc., 9 Ai-
ling St., Newark 2, N. J.
BURBR — Burleigh Brooks, Inc., 10 W. 46th
St., New York 36, N. Y.
CANHAM — Don Canham, Champions on Film,
303 '/2 S. Main St., Ann Arbor, Mich.
CATHEDRAL Films Inc., 140 N. Hollywood
Way, Burbank, Calif.
CEP: Christian Education Press, 1505 Race St.,
Philadelphia 7.
CH-CRAFT — Church Craft Pictures, 3312
Lindell Blvd., St. Louis 3.
3558 S. Jefferson Ave.,
CONCORDIA Films,
St. Louis 18.
CONGR — Congregational Christian Missions
Council, 287 Fourth Ave, New York 10.
CONSERVATIVE Baptist Foreign Mission So-
ciety, 353 Wellington Ave,, Chicago 14, III,
CONTEMPORARY Films Inc,
Yorlt 16.
1 3 E. 37 St., New
CORONET Films, 65
cago 1 .
E. South Water St., Chi-
COX — Paul Cox. Educational Film Distributors,
Inc., 5620 Hollywood Blvd., Hollywood 28,
Calif.
CROP — Christian Rural Overseas Program,
Elkhart, Ind.
CWS — Church World Service. National Coun-
cil of Churches of Christ, 215 Fourth Ave.,
New York 3, N. Y.
DISCIPLES of Christ (United Christian Mis-
sionary Society), 222 S. Downey, Indianapo-
lis 7, Ind.
DuPONT — E. I. DuPont de Nemours & Co.,
Advertising Dept., Motion Picture Olv.,
Wilmington 98, Del.
EBF: Encyclopaedia Britannica Films Inc., 1150
Wilmette Ave., Wilmette, III.
ELECTROCOUSTIC Corooration, 1785 First Ave.,
New York 28, N. Y.
EPGB — Educational Productions, Ltd., London,
SWI-East Ardsley, Wakefield, England.
EPIC Records, 799 Seventh Ave., New York 19.
EPISCOPAL — Audio-Visual Deoartment, The
Episcopal Church, 281 Fourth Ave., New
York 10, N. Y.
ERCH — Evangelical & Reformed Church,
1 505 Race St., Philadelphia 2, Pa.
ESSO — Esso Standard Oil Co., Public Rela-
tions Dept., 15 W. 51st St., New York 19,
N. Y.
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FAIRCHILD Camera and Instrument Corp.,
Robbins Lane, Syosset, L. I., N. Y.
FAMILY Films Inc., 5823 Santa Monica Blvd.,
Hollywood 38
FH: Filmstrip House, 347 Madison Ave., New
York 17.
GJP — Grover-Jennings Productions, 2765
Forest Glen Trail, Deerfield, III.
GOSFILMS — Gospel Films, Inc., Box 455,
Muskegon, Mich.
GRAFLEX Inc., 154 Clarissa St., Rochester,
N. Y.
HALLEN-SCHOEN — Hellen Electronics Co.,
Div. of Schoen Products Co., 332 N. LaBrea
Ave., Los Angeles, Calif.
The HARWALD Company, Mr. Robert Gruw-
wald, 1245 Chicago Ave., Evanston, III.
HOFFMAN — Hoffman Electronics Corp., 3761
S. Hill St., Los Angeles 7, Calif.
HOOK — Thom Hook Films, 102 E. Chestnut
St., Chicago 10, III.
ICR Corporation, 281 State St., New London,
Conn. Mr. X. F. Sutton.
INTERAD International Radio Cx Electronics
Corp., So. 17th & Mishawaka Rd., Box 123.
Route 4, PIkhart, Ind.
EdScreen & AV Guide — February, 1959
105
ITTC — International Tel. and Tel. Corp., In-
dustrial Products Div., 15191 Bledsoo St.,
San Fernando, Calif.
MM Handy Organization, 2821 E. Grand Blvd.,
Detroit 1 1 .
KANSTATI — Kansas State College, Dept. of
Poultry Husbandry, Manhattan, Kani.
KODAK — Eastman Kodak Co., Motion Picture
Div., Roctiester, N. Y.
LAFAYITTt RADIO, Radio Wire Television,
Inc., 165-08 Liberty Ave., Jamaica 33, N. Y.
McMURRAY Audio Electronics Inc.,
MASCO — Mark Simpson Manufacturing Co.,
32-28 Forty-ninth St., Long Island City 3,
N. Y.
MASONITE Corporation, 111 W. Washington
St., Chicago 2, III.
METHODIST Publishing House, 201 Eighth Ave.
So., Nashville 2, Tenn.
MH: McGraw-Hill Book Co., 330 W. 42 St.,
New York 36.
MICROTRAN Company, Inc., 145 E. Mln-
neola Ave., Valley Stream, L. I., N. Y.
MIRATEL, Inc., 1080 Dionne St., St. Paul 13,
Minn.
MODERN ENTERPRISES, Box 455, Van Nuyt,
Calif.
MOODY Institute of Science, 11428 Santa
Monica Blvd., Los Angeles 25, Calif.
MOP — M. O. Publishers, Mr. Philip Mannino,
Box 406, State College, Pa.
MRI — Magnetic Recording Industries, 126
Fifth Ave., New York 11, N. Y.
NAPHILIPS — North American Philips Co., 230
Duffy Ave., Hieksville, Long Island, N. Y.
NAVA: National Audio-Visual Association, Inc.,
Fairfax, Virginia.
NCCMFC — National Council of Catholic Men
Film Center, 50 E. 42nd St., New York 17,
N. Y.
NTA — National Telefilm Associates, Coliseum
Tower, 10 Columbus Circle, New York 19,
N. Y.
OSU — Ohio State University, Department of
Photography, Columbus 10.
PERMAFILM, Inc., Mr. Paul N. Robins,
PE$V — Protestant Episcopal Seminary in Vir-
ginia, Arlington, Va.
"DC — Photogranfiic Importing and Distribut-
ing Corp., 67 Forest Road, Valley Stream,
N. Y.
POLAROID CORP., Cambridge 39, Mass.
PRTC — Protestant Radio and Television Cen-
ter, 2727 Clifton Road, NE, Atlanta 6, Ga.
RADIANT Mfg. Corp., Box 5640, Chicago 80.
RCA Communications Products, Advertising
Manager, Building 15-1, Camden, N. J.
SCHNATZ — Edwin Schnatz, 1716 Young St.
Cincinnati 10, Ohio.
SCOTT — H. H. Scott, Inc., Dept. P 111
Powdermill Road, Maynard, Mass.
*\',; Society for Visual Education Inc., 1345
W. Diverscy Pkwy., Chicago 14.
*^?*5"^^. University, Audio-Visual Center,
Collendale at Lancaster, Syracuse, N, Y.
^*£'^,"^'' Corporation, 195 Appleton St.,
Holyoke, Mass.
TEXAS, University of. Visual Instruction Bu-
reau, Austin 12.
■"■''".N Marketing Co., 71 Jane St., Roslyn
Heights, Long Island, N. Y.
■"■"•iC — Jelevision Radio and Film Commis-
sion, 655 W. 35th St, (University Park),
Los Angeles 7, Calif.
UCONN — University of Connecticut, Home
Economics Research Center, Storrs, Conn.
UMICH -- University of Michigan, A-V Educa-
tion Center 4028 Administration BIdg, Ann
Arbor, Mich.
'"a 'J'"'^'-'"'^*"'**' °^ Illinois, Audio-Visual
Aids Service, Division of University Exten-
sion, Champaign, III.
USASIPRE — United States Army Snow Ice and
Permafrost Establishment, Wilmette, III.
USDA: U. S. Dept. of Agriculture, Motion Pic-
ture Section, Washington 25.
UWF: United World Films, 1445 Park Ave.,
New York 29.
^fi';*!!'"- ~ )^^'* Sterling, 224 Haddon Road,
Woodmere, L. I., N. Y.
WORLD WIDE Pictures, Box 1055, Sherman
Oaks, Calif.
^*Yotk 7*'n'*'y **"'•*' ^^' Broadway, New
ZENITH Radio Corporation, 6001 W Dickens
Ave., Chicago 39, III.
ADVERTISED IN THIS ISSUE
( 1 ) Advance Furnace Co. — Opflvox portable
easel, PIxmobile prolection table, page
101
( 2 ) Allied Radio— everything in electronici,
page 96
I J) American Bible Society — films, film-
strips, slides, posters, page 84
(4 1 American Optical Co. — AO Spencer
Opaque proleclor, page 66
( 5 I Audio Educational Aid— educational re-
cordings, page 96
( 6 ) Audiofile — library ef recordings appraisal
service, page 95
( 7 I Audio-Master Corp. — record and tran-
Mrlptien players, page 96
I 8 ) AudloTrenlcf Corp. — ATC300VR record
player, page 103
( 9 I Bailey Films, Inc. — "Grandmother Makes
Bread," "The Miller Grinds Wheal,"
films, page 98
(10) Beseier, Charies, Co. — Vu-Graph over-
head prelector, page 98
(11) Brica, Arthur T. — Phase biological films,
page 91
(12) Calif one Corp. — phonographs, players,
sound systems, page 96
(13) Camera Mart, The — Ecco #1500 Film
cleaner, page 91
(14) Churchill- Wexler Productions — educa-
tional films, page 91
(15) Cempce Corp. — professional reels and
cans, page 83
(16) Coronet Films— educational films, page
89
(17) Da-Llte Screen Co. — Videomaster prolec-
tion screens, page 99
(18) Delta Film Productions, lnc.^"Explorlng
by Satellite," film, page 60
(19) Dowling, Pat, Pictures— "Animal Life at
Low Tide," film, page 91
(20) Eastman Kodak Co. — Pageant prelectors,
page 65
(21 ) Educational & Recreational Guides, Inc.
— photoplay filmstrips and study guides,
page 68
(22) Emde Products — slide binding materials,
page 64
(23) Eye Sate House, Inc. — flimstrip cata-
logue page 84
(24) Family Films — "The Miracle of Love,"
film, inside front cover
(25) Family Filmstrips — religious educatieiwl
filmstrips, page 81
(26) Fiberbilt Case Co.— film shipping
page 82
(27) Frendai Productions — primary industrial
arts film, page 104
128) Graf lex SVE — School Master filmstrlp and
slide prelector, page 59
(29) Harwaid Co., The — Movie Mite 16miH
sound prelector, page 83
(30) Indiana University — 'Time," film,
104
(31) Johnson & Johnson — "Bathing Time foi
Baby," "Help Wanted," films, page 100
(32) Keystone View Co. — Keystone overhead
projector, page 88
(331 Levolor Lorentzen Co. — Levoloi AV
blinds, page 61
134) McGraw-Hill Book Co.— A-V INSTRUC-
TION, text book, page 90
135) North American Philips Co. — Norelcc
Continental tape recorder, page 95
(36) Peerless Film Processing Co. — film re-
conditioning, page 98
(37) Radiant Co. — Radiant Lenticular AV
screens, page 67
(38) Radio-Mat Slide Co. — slide mats, page
104
(39) Rochemont, Louis de — educational films,
page 103
(40) Schnatx, Edwin Co. — "The Ninety and
Nine," film, page 84
1411 Smith System — portable AV cabinets and
stands, page 92
142) Strong Electric Corp. — Strang Universal'
arc slide pro|cctor, page 101
(43) Technifax Co.— overhead prelector, pagC'
63
(44) Union of American Hebrew Congrega-
tions— "Hillel: Teacher of Leve," film-
strip, page 84
(45) Vaeuumate Corp. — film protective pro-
cess, page 94
(46) Victor Animatograph Corp. — Victer
16mm sound projectors, back cover
147) Visual Sciences — educational filmstrips,
page 94
(48) Yale University Press Film Service^
"Pageant of America" filmstrips, page 93
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this February issue.
The numbers of the advertisers are listed as follows:
NAME ( print )-
ADDRESS _
106
EdScreen & AV Guide — February, 1 959
1^
}UCATIONAL SCREEN AND
MICFTHM^
MAR 10 195
A.UDIOVISUAI
lUIDE March, 1959, Vol. 38, No. 3
le Pioneer Burro," Pat Dowling Pictures
AV IN EVERY CLASSROOM- ;«.« 126
AV Makes Math Come Alive - page HO
where you need it! when you need it!
There's no need for a special room assignment,
no delay, when the classroom has LEVOLOR A.V.
(Audio-Visual) VENETIAN blinds. These blinds
give complete control of ambient light to suit the
subject, projector and student activity.
Today, any classroom can be converted for
Audio-Visual instruction inexpensively by the
installation of levolor a.v. blinds.
:!
IMiip
i
i
^
PI
Write for
Levolor's
invaluable
survey report
"How Dark Should
Classrooms Be For
Audio- Visual
Instruction?" No charge
or obligation. Write to
Audio-Visual Dept., Levolor
Lorentzen, Inc.. 720 Monroe St
Hoboken, N. J.
Mow
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRIGHT: LEVOLOR LORENTZEN. INC.
,\xv.
kX'xi 'I ^ Coronet Films announces
\\\V
m. i
completion of more
than 200 films in
jyiATHEMATICS
m
to help teachers at all grade levels clarify
difficult to teach science concepts
I wcnty new 1 6111111 sound motion pictures extend Coronet's
balanced program of more than 200 films on science and
mathematics for all grade levels. Emphasis has been placed on
certain aspects of this quality program : Films for Elementary
Science and Films for High School Chemistry, Physics, and
liiology. The common purpose of the films in all areas is to
lulp the classroom teacher do an even better job in clarifying
difficult-to-teach science concepts. Coronet films are construc-
ti\e teaching aids, not substitutes for good teachers.
i lie citizen of tomorrow as well as the scientist must be well-
grounded in scientific principles from an early age. This
makes Coronet films so important for the Elementary Science
program. Accurate, interesting teaching materials stimulate
c. rcative scientific thinking and new awareness of basic con-
ir|its. They help develop the scientific attitude — even among
New funds for purchase available
Most of the 200 Coronet films to help teach science and
iiKithemutics may be purchased in part nith funds now he-
coming available under provisions of the 195S National De-
fense Education Act. This is an excellent opportunity to begin
I'liilding a science film program for all grades. A list of the
Caronet films which may he purchased under terms of the
Act will be furnished on request. Please use the coupon or
II rite to Coronet Films.
CORONET!
FILMS^
20 Years of Progress Producing the Finest in Educational Films
COROiNET BUILDING, CHICAGO 1, ILLINOIS
the youngest pupils. Some of tlie twenty new science films for
use in grades 1-6 are: Trees: How We Identify Them, Elec-
tricity All About Us (Exploring Science), Story of Our
Number System, Living and Non-Living Things, and Under-
standing Our Earth: Rocks and Mtnerials.
Another area of concentration at Caronet Films has been the
production of motion pictures for high school Chemistry,
Physics, and Biology — to help teach complex aspects of units
within these courses. Their use permits competent teachers
to adapt their presentations to preserve the vital relationship
between teacher and student. Films in these areas are not
designed as complete courses; rather, they supplement present
efforts to teach more effectively. Among the new films for
Chemistry, Physics, and Biology are The Laws of Gases, Life
in a Cubic Foot of Air, Reproduction in Plants, The Human
Body: Nervous System, and Laws of Conservation of Energy
and Matter.
CORONET FILMS
DEPT. ES-359, CORONET BUILDING, CHICAGO 1, ILLINOIS
Pltasf send me the material I have checked:
□ A special science catalogue describing the more than 200 Coronet
films for Science and Mathematics at all grade levels, considered
to be applicable under provisions of the 1958 National Defense
Kducation Act.
n A descriptive list of the new Coronet Chemistry Film Set — 18 fine
films to help teach basic units of C'hcmistry — with correlations
to major textbooks.
n A complete catalogue of 859 Coronet films — just off the press —
with information on preview, purchase and rental.
Name-
School
Address-
c:iiv
_Zonu
EdScreen & AV Guide — March. 1959
111
EDUCATIONAL SCREEN AND
AUDIOVISUAL!
GUIDE
March, 1959 Volume 38, Number 3, Whole Number 373
EDITORIAL
122 Anybody and Everybody
ARTICLES
] 24 Israel, Giant Laboratory Florence Freedman
126 Each Room an A V Room! Paul C. Reed
128 Teachers Need In-Service AV Training Edwin E. Henrichsen
130 Dynamic Aids for Teaching Math Kenneth P. Kidd
132 Indiana Rules for AV Facilities John Moldstad
134 'Television and Education" — Revisited
135 Bulletin Board Blues William C. Miller
'«••
DEPARTMENTS AND FEATURES
1 14 On the Screen
116 Have You Heard? News About People. Organizations. Events
120 With the Authors
121 Calendar of Coming Events
136 Filmstrips Irene F. Cypher
138 Film Evaluations L. C. Larson, Carolyn Gnss
142 Audio Max U. Bildersee
145 AV in the Church William S. Hock man
149 New Equipment and Materials
157 Trade News
156 Helpful Books
158 Index to Advertisers
Inside Back Cover — Trade Directory for the AV Field
TIO.NAL
I ATION
Founded in 1922 by Nelson L. Greene
BUSINESS & EDITORIAL ADDRESS: EDl'CATIONAI.
SCREEN & AUDIO-VISUAL GUIDE, 2000 Lincoln Park
West Bldg., Chicago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm volumes, write
l'ni\ersitv Microfilms, .Vnn Arbor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or equivalent):
l)(>nustic-S4 one year, S6.50 two years, $8 three years.
Canadian and Pan-American— 50 cents extra per year.
Other foreign-SI extra per year. Single copy— 45 cents.
Special August Blue Book issue— $1.00.
C,H.^^■GE OF .ADDRESS should be sent immediately to
insure uninterrupted delivery of your magazine. Allow
five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is
published monthly by Fxlucational Screen, Inc. Publication
office, Barrington, Illinois; Business anci Editorial Office,
2000 Lincoln Park West Bldg.. Chicago 14, Illinois. Printed
in the U.S..\. Re-entered as second-class matter October,
1953 at the post oflite at Barrington, Illinois, under the
Alt of March ,'i. 1870.
ENTIRE ISSUE COPYRIGHT 1959 BY
THE EDUCATIONAL .SC;REEN, INC.
112
EdScreen & AV Guide — March, 1959
i
1
2
^
1
1 1
1
4
if
1
5%^
K
'* AUDIO-VISUAL
BLINDS
OVER THE YEARS
Flexaium Audio-Visual blinds
will be your most economical,
most practical
classroom window covering!
Flexalum A-V Bunds give you everything from full
daylight (without glare) to "projection" darkness —
yet they cost less to install than any combination of black-
out and conventional window covering. What's more, they
cost less to maintain, too. Flexalum's special spring-tempered
aluminum, wipe clean plastic tape and nylon cord give
years of trouble-free service. (That's certainly a comfort
in these days of ever-increasing maintenance costs.) And,
the greater number of slats per blind, special tape construc-
tion and light trap channels enable you to turn any class-
room into a dark auditorium at the flick of a cord. Less light
comes in . . . less money goes out — with Flexalum A-V
blinds . . . sold with a written five year guarantee by
Hunter Douglas Aluminum Division of Bridgeport Brass Co.
(Installation shown: Carle Place High School, Long Island, N. Y.)
Hunter Douf^Ias Aluminum Corp.
405 Lexington Ave., New York 17, N. Y.
I am interested in getting (at no obligation) D specification data
D cost estimates on Flexalum* Audio- Visual Blinds
ES-3-59
iPlca«e Print)
SCHOOL
ADDRESS
STATE
idScreeti & AV Guide — March, 1959
113
IT TAKES
AN
EXPERT
KNOWING YOUR AUDIO-
VISUAL NEEDS AND PRE-
SCRIBING FOR THEM IS THE
JOB OF YOUR PROFESSIONAL
NAVA DEALER
The NAVA member is a spe-
cialist in everything audio-
visual. You save money, time,
and worry when you learn to
rely on him for every kind of
audio-visual need.
PLANNING an A - V program
for any purpose, the NAVA
Dealer can save you false
starts and help make your pro-
gram more effective.
SERVICE on any kind of pro-
jection equipment is the
NAVA Dealer's specialty.
RENTAL of projectors, sound
equipment, tape recorders, to
save you time, money, and
shipping problems.
FILM LIBRARY SERVICE is of-
fered by NAVA Dealers.
Rely on the recognized ex-
pert . . . call in your nearest
NAVA Dealer for any kind of
audio-visual help . . . make
him a part of your audio-
visual program.
MIMtl*
National Audio-Visual Association, Inc.
Fairfax, Virginia
Please send me a list of authorized, pro-
fessional NAVA Dealers coded to show
services and rental equipment offered by
each.
Name
On the Screen
Cover Scene
This month our cover features a
picture from the Pat Dowling Picture
"The Pioneer Burro," to be released
this Spring. Designed primarily for
elementary school audiences, the film
relates the role of the gold prospector
in the early development of the West,
and that of his indispensable helper
and companion, the burro. The color
film is one and a quarter reels in
length.
And Still More
"Architectural
Solutions'*
Paul C. Reed has contributed the
third of the series ".Architectural Solu-
tions for Audiovisual Problems" with
his fine account of the planning and
design of Rochester's New York East
High School. A highly enthusiastic re-
sponse from our "audience" indicates
that this series is proving helpful and
interesting reading, and the editors
would like to encourage the submission
of manuscripts containing new and
different architectural solutions.
Authors on Parade
For some time we have believed that
our readers would like to know more
about the audiovisual leaders who
contribute to Edticational Screen if
Audiovisual Guide. This month a new
column appears for the first time.
"With the Authors," on page 120, en-
deavors to provide a brief professional
biography of the contributors, with
the idea that .some knowledge of an
author's training, researcli and pracii-
cal experience may shed light on and
add value to his writing.
Report from ACAVEI
.'\ recenl bulletin from the Ameri
can Council for Audio-Visual Educa-
tion in Israel adds some interesting
sidelights to Dr. Florence Freedman's
fine article on page 124. The Council
was initiated ten years ago by Mrs.
Esther L. Berg, and has continued to
further the use of AV education in
Israel through various trips, projects,
and the donation of ec|uipment. It isi
atTiliated with the Audio-Visual De-
partment of the Pedagogic Center in^
Jerusalem, the Amal School in Haifa
(devoted to educational rehabilita-
tion), the .Audio-Visual Center of the
Beth Hakaren Demonstration School
at the Hebrew University in Jerusalem,
the Helen Keller Home for the deaf
and mute, the .Xudio-Visual Mobile
Unit presented by HIAS through the
efforts of Mrs. Berg and Dr. Freedman,
the National Safety Council in Tel-
,\viv. Several organizations and private
donors have given generously to the
equipment of the Israeli Audio-Visual
Department. .Among them are Adolph
Wertheimer (screens), Ben Peirez
(Viewlexes), Herb Myers (Beseler pro-
jectors), Morton Schendel (filmstrips),
Filmstrips of the Month Club (science
filmstrips), Eastman Kodak (films of
safety) and Bell & Howell (film pro-
jector).
-ES
Company ...
Address
City t Stata .
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluations.
MAX U BILDER5EE, Editor for the Audio
Field. IRENE F. CYPHER, editor for New Film-
strips. PHILLIP LEWIS, Technical Editor. WIL-
LIAM F. KRUSE, Trade and Public Relations.
BUSINESS STAFF
K S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager, OLIVE
R. TRACY, Circulation Manager, WILMA
WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representotives
WILLIAM LEWIN, 10 Broinerd Road, Summit,
N. J. ICrestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago 14, III. (Bittersweet 8-53131
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVI2IA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, Californio
W. H.. DURR, Supervisor, Bureau of Teoching
Moterials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvania, Philodelphia
EMILY S. JONES, Executive Secretary, Educo
tionol Film Library Association, New York
City
F, EDGAR LANE, Supervisor, Instructional
Materials Department, Boord of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education
Head of Audio-Visual Education, Univer-
sity Extension, University of California at
Los Angeles
SEERLEY RE ID, Chief, Visual Education Servie*,
U, S. Office of Education, Washington
CHARLES F, SCHULLER, Director, Audio-Visuol
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Fairfax.
Virginia,
114
EdScreen & AV Guide — March, 1959
DIAZOTYPY
PHOTO-COPYING
OIAZO-MASTER PREPARATION
learn to
COMMUNICATE
VISUALLY !
SIMPLIFIED ART TECHNIQUES
OVERHEAD-PROJECTOR SLIDES
VISUALIZATION
register now for the
yj*
TECNIFAX "VISUCOM"^ PROGRAM
The Tecnifax "Visucom" Program offers to educa-
tional executives and teachers; and to industrial,
military and governmental training personnel, an op-
portunity to gain experience in the utilization of the
Diazotype Processes, Photography, and Photo-Copy-
ing, as visual communication tools.
Workshop courses for qualified applicants are off-
ered on three or five-day bases, or longer, if required,
and are conducted continuously throughout the year
at the Tecnifax plant in Holyoke, Massachusetts.
There is no charge for fhe facilities, materials, and in-
struction which comprise the program.
The Visucom Program is designed to develop, or to
increase skills, in the creation, production and presen-
tation of Visual Communication. Emphasis is placed on
the preparation of transparencies for overhead pro-
jection; but attention is also given to other techniques
for preparing visual devices. The psychology of com-
munication comes in for extensive discussion. The pro-
gram provides facilities for working out the details of
'VISUAL COMMUNICATION
your specific visualization projects. A certificate of
completion of this program will be issued to those who
qualify.
If you wish to learn more about the Tecnifax Visu-
com Program, please write to Section VP, Visucom Lab-
oratories, Tecnifax Corporation, Holyoke, Massachu-
setts. Please indicate in the letter the nature of your
interest in Visual Communication activities.
TECNIFAX
CORPORATION
Manufacturers of
Visual Communication
Moterials
and
Equipment
HOLYOKE, MASSACHUSETTS
tdScreen & AV Guide — March, 1959
115
Have You Heard?
News About People^ Organizations^ Eventi
Charles E. Luminati, Francis E. Almstead, Stephen M. Corey, MacDonald Egdorf, Don
White, Samuel Cohen
Long Island AV Council
Holds Successful Meeting
The first Annual Audio-Visual Ad-
vancement Conference of the Long
Island Audio-Visual Council had a
highly successful meeting late last
fall. Dr. Samuel Cohen, President of
the Council, was chairman of the con-
ference, which included around 150
superintendents, supervising principals,
school board members, PTA repre-
sentatives, AV directors and coordina-
tors, and manufacturers' representa-
tives. Among the speakers were: Dr.
Stephen M. Corey, Dean, Teachers
College, Columbia University; Dr.
Francis E. Almstead, Special Consult-
ant to the New York State Commis-
sioner of Education on Educational
Television; and Mr. Charles E. Lumi-
nati, Director of .\udio Visual Services,
Great Neck Public Schools.
Colorado Inaugurates AV
Internship Program
The University of Colorado College
of Education and the Bureau of .\udio-
116
Visual Instruction recently announced
;in Internship Program for graduate
students in Audio-Visual Methods and
Techniques. Any Doctorial candidate
who has been accepted for an ad-
vanced degree by the Graduate School
is eligible for consideration. Intern-
ships are granted jointly by the Dean
of the College of Education and the
Dean of the Extension Division.
This training embraces three in-
tegral phases: course work, work
experience, and guided college teach-
ing. It also provides financial assist-
ance. The amount of course work
required will depend upon the aca-
demic background experience and
ability of each intern.
Work experience will be provided
by the liureau of Audio-Visual In-
struction and will include practical
on-the-job training in the problems
of .Audio-Visual .Administration. In-
terns who satisfactorily complete this
program in conjunction with their
other academic work may receive
either an Ed. D. or a Ph. D. degree
with a Minor in .Audio-Visual Educa-
tion.
For further information contact Dr.
Robert E. dc Kiefler, Associate Pro
fessor, College of Education, University
of floloiadn. Boulder, Colorado.
ETRC Moves
Headquarters to
New York City
The Educational Television and.
Radio Center will move its headquar^
ters, inckiding the offices of the presi-i
dent, the program department, devel-
opment, and public relations, to the
Coliseum Building, 10 Columbus Circle
;it ,")8th Street. New York City.
The departments of business and
legal affairs, distribution and research
will remain in .Ann .Arbor, and film
distribution, now handled by the Uni-
versity of Illinois, will be transferredi
there.
At New Orleans Meeting
-NAVA Discusses NDEA^
reported by Win. F. Krusr \
The administration status of the!
National Defense Education .Act just!
jjrior to announcement of approval of'
some or all of tiie 27 state agency plans
thus far submitted, was the main theme
of the National .Audio-Visual .Associa- i
tion southern regional meeting held
at New Orleans January 22-24.
.A panel of three outstanding educa- '
tors, directly involved in the adminis- |
tration of the .Act, explained its pro-
visions to an audience of some 200
N.AV.A dealer and industry members'
and answered scores of questions about [
its procedures. Lloyd King, in charge ;
of the administration at the U. S. Of-
fice of Education of Sections III and V
(a) made the principal presentation.
He was flanked by Dr. Shelby M. Jack-
son, Louisiana State Superintendent of I
.Schools, and by Dr. .Austin .Meadows,
.Associate State Superintendent of i
Schools in .Alabama and one of a 12-
man national committee to pass on
projects submitted by higher institu-
tions of learning for experimentation
and research.
The resistance of state agencies to
any hint of federal control was clearly
reflected in the opening remarks of
EdScreen & AV Guide — March, 1959
:
Subject:
NEW BESEIER-KALVAR SIIDE-O-FIIM
FOR EPUCATION AND RESEARCH
XWh9fUk:
A. A pfigsie$l sysfem of phofoitsphy ...a film exposed by li^hf — developed by he$t
...nqu'im no ehemkils ot d$tktoom...ptod(iee5 f'ml tesiilfs in 2 to 5 tn'mfes.
JL Wh$i it Joes.. . 0/1(1 how it's used:
A. Makes pos'if'm ptojeetion slides ffom blaek and white ot Kodacolof
negatives fof immediate use.
t. Rapid in-school pfoduciion of low cost slides fot A-V pto^tams
2. Slides fot immediate eimlation of ehatts, lab set-ups, miemcope slides, etc.
I. Slides made by student fof cteatiu ptojects and classmm pmentaiions.
B. Makes black and white negatives (juickly ftom colot slides, Polatoid®
ttanspatencies and 8 ot 16mm mom frames fot excellent f
black and white ptint% of enlaf foments.
/. Low cost mass distfibution of black and white
pfints Of enlaf^ements.
researcl
NEWWONDER IILM'Mor education and
• ••makes projection positives from negatives •••
negatives from color slides, in minutes •••
without darkroom or chemicals
Beselcr Slide-O-Film . . . exposed by light ami devel-
oped by heat, is a revolutionary new photographic
tool for high-speed production of positive transpar-
encies from negatives and negatives from color trans-
parencies without the use of chemicals or darkroom
... at 1/^ your present costs. New Slide-O-Film is sim-
ple to use ... a physical system of photography— re-
cently made available for civilian use after 10 years of
development and use by government agencies— does
away with darkroom and chemical procedures. Simply
place the original transparency or negative (emulsion
to emulsion) against a piece of Slidc-O-Film . . .expose
in an ordinary projector . . . subject the exposed film
For complete information address your inquiries to:
CHARLES BESELER COMPANY
232 South 18»h Street, East Orange, N. J.
to a heat source, and final development is complete.
Educational and Audio-Visual applications . . . new
uses for Slide-O-Film . . . are developed daily by ed-
ucational photographers and college and public school
audio-visual directors. The Slide-O-Film Research and
Education Department, established by the Charles
Beseler C^ompany, is ready to inform you of all de-
velo|}ments applicable to operations of your school
or organization ... to consult with you and examine
specific applications of Slide-O-Film to your problems,
and projects.
SLIDE-O-FILM
DIVISION
EdScreen & AV Guide— March, 1959
117
Superintendent Jackson. He spoke
highly of the audiovisual work in his
own state, especially that of the seven
regional film libraries each associated
with a teaclier training institution and
serving the schools in its area. "States
like ours want to use federal money
to strengthen what we already have."
Mr. King made it clear that there
was no notion anywhere of federal
control over the agencies that vary
widely from state to state. Each state
agency was responsible for the formu-
lation of its own plan; this, when cer-
tified by the state's attorney general as
coming from the properly qualified
state educational authority, was exam-
ined in Washington only to the extent
of determining that it conformed to
the purposes set forth by Congress.
Some 27 such plans are already in
Washington and the first batch of ap-
provals was expected momentarily.
Each state would report its own sci-
ence, etc., status, propose its own exten-
sions, set its own priorities, establish
its own standards, decide its own
matching fund ratios, and administer
its own share of the federal funds al-
located to it, in bulk, on the basis of
its original plan. In the course of ex-
tensive questioning, it was brought out
that, aside from special nonmatching
funds for state agency organization and
supervision, all aid under Article III
would have to go direct to elementary
and secondary .schools on the local
level. Thus state-owned film libraries
woidd not at present benefit, but lo-
cally owned resources, including those
cooperatively operated by schools in
a county or other area. Nor would
an elementary school operated by a
teacher training institution be eligible
for Act funds as the law now stands.
Other questions brought the answer
that local schools' purchasing routines
would follow those prescribed in ex-
isting state statutes and regulations. In
general, a principal would request fi-
nancial aid for the purchase of equip-
ment or materials for specified uses
covered by the Act, this would clear
through the city and/or county super-
intendent and be paid by the disburs-
ing officer named in the state's plan.
Standards to be met by equipment
sought under the Act would be set by
the state, but some uniformity was like-
ly in view of the action of a recent
meeting of Chief State School Officials,
at East Lansing, in seeking help from
the U. S. Bureau of Standards.
Dr. Austin Meadows stressed the im-
portance of Title VII (Research and
Experimentation) to the future both
of education in general and, specifi-
cally, to the audiovisual field and indus-
1. Versatile work and display area
is 27"x36" aluminum panel. Also avail-
able with chalk board panel. Adjusts
easily to any position up to 72" high
with exclusive automatic stop, for use
standing or sitting. Equipped with chart
gripper, spring clamp, detachable trays.
2. Sturdy aluminum construction is
both handsome and long-lasting. Sets up
in seconds, stands firmly on rubber feet.
Exclusive floor gripper holds steady, even
under pressure of writing.
3. Easy to carry anywhere. Easel folds
into compact carrying size 29"x45"x3.
Weighs less than 12 lbs.
4. Two models available. Jr. Easel in
handsome aluminum has 20"x27" hard
bound backing. Extends to 50" high with
board removed for use on desk top,
table or floor. Closes to compact 21" x
SS'/j" X 3", weighs less than 7 lbs.
Jr. Easel for use on Back view of floor
table or floor has model shows sturdy
built-in chart-grip- construction, ease of
per and tray. adjustment.
HART-PAK,
INC.
ORIGINATOR OF THE TAPE METHOD OF DRAFTING
123 River Road, Leeds, Mass.
try. The committee on which he serves
has already received some 50 proposed
"projects." To be accepted these must
be, he said, sponsored by a responsible
organization, headed by a competent
qualified investigator, and be com-
pleted within 18 months. The dissem-
ination of valid research findings, and
their impact in teacher training and
in in-service utilization, will accelerate
immeasurably the growth of the audio-
visual field.
Don White, NAVA v-p, urged the
dealers to encourage the weaving of
audiovisuals into the science, math and
language budgets in terms of their es-
sential contribiuion to the improve-
ment of teaching in those areas.
People in the News
Don Smith is on his new job as
Director of Audio-Visual Education at
the Kansas City Public Schools. He
spent the past year in graduate study
at Wayne University and was formerly
in charge of AV services at the Univer-
sity of Illinois.
Charles Schuller, D.WI president,
will give an overview of developments
under the National Defense Education
.'Vet at the spring meeting of the Illi-
nois Audio-Visual Association, April 2,
at Springfield, Illinois. The meeting,
at the Leland Hotel, will start at 11
a.m. and continue until noon the fol-
lowing day, when there will be a busi-
ness meeting and discussion of the Illi-
nois State Plan for implementing the
Act.
Henry C. Ruark, Jr., NAVA Direc-
tor of Information for the past two
years, has left to become a supervisor
with the Oregon Department of Edu-
cation. He will work with that state's
program to improve instruction under
Title III of the National Defense Edu-
cation Act and with instructional ma-
terials programming and development.
Fred F. Harcleroad, Dean of Instruc-
tion at San Jose College in California,
will be the first president of the newly
established Alameda County State Col-
lege to be developed in the vicinity
of Hayward, California.
At San Diego, Dr. Harcleroad estab-
lished the first audiovisual pilot pro-
gram in the California State College
Program. He has conducted many
workshops, served on numerous DAVI
committees, and addressed the 1958
convention as program evaluator. He
has co-authored a new textbook, an
audiovisual manual, a series of films
118
EdScreen Cr AV Guide — March, 1959
)r .\l((.i;i\\-Hill. .iud the /-(' Jiislyiic-
(111 Mdlfiitil.s MiiniKil. He has edited
ubiitatioiis suth as Audio-Visual Ad-
linishalion. and for five years served
s (liainiian of the Omimittee on
elcvJMOii in Teacher I'.ckication of
If Caliloniia C!oiin<iI on Teacher
(huatioii.
Roheit li. Hudson, formerly chief
I |)ro}^raniniiiif^ at the Educational
elcv ision and Radio Center, has been
loiiiotcd to llie |)osilion of vice presi-
cni of programming of the national
rgani/ation. He has supervised the
e\elopnient of a nationwide program
rxice for nonconniiercial educational
;le\ ision stations. This service has
istiihuted nearly 1.000 programs since
s l)eginiiing in .\fay, 1954.
Forrest 1£. CJonner. superintendent
f schools in St. Paul, Minnesota, is
ow president of the American Asso-
iation of School Administrators.
J. S. Films Successful
n Venice and Padua
CINE, the Committee on Interna-
onal Non rheatrical Events, reports
lat three American films won awards
nd special recognition at the 1958
Ini lesti\als in Venice and Padua.
\ Dancer's World," produced by
iltsburgh educational station WQED,
on a special diploma in the short
1ms lor television division at the
'cilice Eilm Festival and the two
thers won a Silver .^^edal and a Spe-
ial .Mention at the Third Interna-
ional Exhibition of the Scientific-
)idactic Film, University of Padua,
hey were "Ovulation and Egg Trans-
'ort in the Rat." produced by the
niversity of Washington; and "The
trangc Case of the Cosmic Rays,"
roduced by Frank Capra and spon-
3re<l by the Bell I'elephone System.
In October. 1957, CINE was organ-
ed by representatives of business and
ducation. called together by the De-
■artment of .\udio-Visual Instruction
f the NE.A. It takes care of the
[;reening of non-theatrical, non-gov-
rnmeiital films to be shown at inter-
alional lesti\als.
School of Communica-
ions to be Established
The University of Pennsylvania,
/ith the aid of a gift from the Annen-
■cig Fund, will establish a School of
)onuimnications. This will be the first
eparatc school dedicated to the the-
iries and techniques of the mass
K-dia.
Other Viewlex projectors
available from $50.25 to
$495.00. Ask your Viewlex
Audio-Visual franchised
dealer for a demonstration,
or write for catalog.
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The projector with features of the future — Viewlex
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projector channel and it threads itself. Then film
winds neatly onto take-up reel — automatically.
Projects single or double frame, horizontally or ver-
tically. The 500 watt lamp in the exclusive light
multiplier optical system gives evenly distributed
light to every section of the screen — more light than
other projectors of even higher wattage . . . and your
pictures always stay in focus. An exclusive reverse
jet-action suction fan draws cool air in and around
the film first — circulates it quickly throughout the
projector — dissipating lamp heat out of side vents.
Sealed top eliminates any distracting light leakage.
An added aid is the built-in magnifier pointer that
actually enlarges any portion of projected filmstrip
image to fix attention on details under discussion.
Comes complete with 5" f /3.5 Luxtar lens and slip-on
aircraft carrying case.
3", 7", 9" and 11" lenses available.
For even greater brilliance the V-500 is also avail-
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All Viewlex projectors are GUARANTEED FOR A LIFETIME.
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119
With the Authors
Florence B. Freedman, recently re-
turned from Israel and some wonder-
ful experiences wliich she shares in this
issue with our readers, is a member of
the Department of Education in New
York City's Hunter College, where she
is in charge of the comprehensive ex-
ams for the Master's Degree. The au-
tiior of Walt Whitman Looks at the
Schools (King's Crown Press) and co-
author of Audio-Visual Aids in Jewish
Education, Dr. Freedman has also con-
tributed to many journals. She is ed-
itor of the Educational Department
Newsletter.
Edwin E. Henrichsen is employed
by the Salt Lake City Board of Educa-
tion and supervises the Graphics
Laboratory at the University of Utah,
where he teaches and produces audio-
visual materials. A teacher of art and
science, he is also a member of many
educational and audiovisual organiza-
tions.
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SERVING INDUSTRY AND EDUCATION FOR HALF A CENTURY
Kenneth P. Kidd is Professor o
Mathematics Education at the Univei
sity of Florida, Gainesville. He is it
charge of internship and method
courses for mathematics teachers; somi
of his ideas on the use of AV material
in teaching mathematics are passe(
along to Screen readers in this issue
.\ kit of instructional materials dc
signed by Dr. Kidd has been in use al
over Florida for the past few years, anc
he has recently designed a kit for ele
mentary school teachers which is bein;
used in a television program he is pro
ducing.
William C. Miller, authority oi
bulletin boards and the woes they cai
cause teachers, is an educational Con
sultant with the Wayne County Boan
of Education, specializing in instruc
tional materials. Formerly he was in
structor in audiovisual education, an(
then Assistant Director of the Audio
Visual Materials Consultation Bureai
of the College of Education, Wayne
State University, Detroit. He ha
served in official capacity in many lo
cal and statewide organizations and ha
also been a member of the editoria
board of Auitio-yisual Instruction. Dr
Miller has personally produced variou
types of instructional materials, anc
has published widely in other journal:
in the educational field.
John Moldstad, author of the ar
tide on Indiana's plans for better class
room AV facilities, is Assistant Profes
sor of Education and Head of the Util
ization Department of Indiana Uni
versity's .^udio-Visual Center. He wa:
formerly a mathematics teacher anc
audiovisual director in southern Min
nesota. At present he is working will
students and school systems through
out the state to improve utilization anc
develop better facilities for audiovisual
education. Dr. Moldstad is also assistani
chairman of the Research Committee
of DAVI and editorial consultant loi
Audio-Visual Communication Review
i^
Paul C:. Reed, well-known as the
editor of Educational Screen ano
Audio-Visual Guide, is also Director ol
Instructional Materials for the Roch-
ester, N. Y. public schools. On page
126 appears his first installment on the
AV facilities at Rochester's new East
High School.
120
EdScreen & AV Guide — March, 1959
Calendar
,I;ir. 16-18 — Third Medical Motion
Picture Workshop, Calvin Company,
Kansas City, Mo.
.lar. 22-25— California Association of
Secondary School Administrators,
41th annual conference. Merchan-
dise Mart, State Fair Grounds, Sac-
ramento, Calif.
liar. 23-26— Master Photo Dealers and
Finishers Association, Sheraton Ho-
tel, Philadelphia, Pa.
ipr. 1-4 — American Film Festival
(EFLA), New York City.
kpr. 2-3— Illinois Audio-Visual Associ-
tion, conference, Springfield, 111.
ipr. 2-4— National Microfilm Associa-
tion, 8th annual meeting, Mayflower
Hotel, Washington, D. C.
ipr. 9-12-NAVA Western Confer-
ence, Victoria, British Columbia.
Vpr. 13-16- D.WI annual convention,
Seattle, Wash.
ipr. 29-30— Columbus Film Festival,
7th annual. Fort Hayes Hotel, Co-
lumbus, Ohio.
/fay 4-8-SMPTE, 85th semi-annual
convention, Miami, Fla.
fay 6-9— Institute for Education by
Radio - Television, Deshler - Hilton
Hotel, Ciolumbus, Ohio.
une 22-26— Indiana University \-V
Workshop, Bloomington, Ind.
uly 10-12— Associated Amateur Cin-
ema Clubs, Inc., Film Festival, Con-
rad Hilton Hotel, Chicago, 111.
uly 19-23— National Institute for A-V
Selling, 11th annual, Indiana Uni-
versity, Bloomington, Ind.
uly 1 9-23— Cooperative Conference on
Instructional Materials, University
of I'cxas, .Austin, Texas.
uly 25-28— National Audio-Visual Con-
vention & Exhibit, 19th annual,
Morrison Hotel, Chicago, 111.
lug. 10-21— Summer Audio-Visual
Workshops, Syracuse University,
Syracu.se, N. Y.
ept. 29-Oct. 2-Industrial Film and
AV Exhibition, New York City.
)ct. 26-30 — .Society of Photographic
Scientists and Engineers, annual na-
tional conference, Edgewater Beach
Hotel, Chicago, 111.
!)ct. 26-30— National Association of
Educational Broadcasters, Sheraton
Cadillac Hotel, Detroit, Mich.
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liiiilliiiiW*. 1-141
March, 1959
121
editorial
It seems that everybody who is anybody in the audiovisual fieU
has at some time or other shared his experience and ideas witl
others througli the pages of this niaga/.ine. In fact, it seems tli;i
anybody who ever was anybody in tliis field has been the autho:
of a SCREEN published article. For instance:
B. A. Aughinbaugh, Lelia Trolinger, and Fannie W. Dunn
William Lewin, William G. Hart, William H. Dudley, William M
Gregory, William F. Kruse, William S. Hockman, William H. King
William H. Allen, and William H. Hartley. Paul T. Williams ant
Don G. Williams.
Anybody
and
Everybody
Patricia Blair Cory, Grace Thomas Stevenson, Ella Callista Clark!
Etta Schneider Ross, Nolle Lee jenkinson, and June Sark Heinridii
Mark J. Flanders and Mark A. May. Charles F. Hoban and
C:harles F. Hoban Jr. E. R. Enlow, .Arnold W. Reitze, Rita Hoch
heimer, U. S. Burt, H. L. Kooser, Russell T. Ciregg, Arch Mercey
Boyd B. Rakestraw, and Ward C. Bowen.
Glen Burch, Earl Cross, Sim Wilde, and Don White. .Vlso Sam S
Blanc and Thurman White. Seerlcy Reid, Edgar Dale, EllswortI
Dent. Charles Schidler, Francis W. Noel, Kenneth D. Nordberg, ant
Esther L. Berg. Walter S. Bell, Walter A. Wittich, Irene Clypher anc
A. J. Foy Cross.
Marian Evans and Raymond Evans. Angelica W. Cass. Dora V
Smith, M. I. Smith, and George Hammersmith. Harry A. Haworth
Harold Hainfeld and Harold Wigren. Carolyn Guss, Vera Falconer
Betty Stoops, Emily Jones, Edith Davidson, Elizabeth Golterman
David J. Goodman, John W. Badiman, John .Moldstad, John A
Hollinger, John F"lory, John Fritz, John E. Hansen, and Jean
Benoit-Levy. Also Louis De Rochemont.
L. C. Larson, W. R. Fulton, C. R. Carpenter, C. R. Reagen
W. G. Gnaedinger, L. V. Hollweck, D. F. Schutte, A. W. Vander
meer, A. G. Balcom, and W. W. Whiltinghill. Paul W. F. Witt
Paul Wcndt, and Paul V. Mulligan. |ames I). I-"inn, James M.
Meagher, James G. Sigman, James W. Brown, James P. Fitzwater,
and James S. Kinder. Robert Burgert, Robert VV. Wagner, Robert
E. Schreiber, Robert E. deKicffer, and .Mvin B. Roberts.
Paul C. Reed
F. Edgar Lane, M. Lincoln Miller, J. Gerald Loughlin, E. Wini
fred Crawford, and F. Dean McClusky. Edwin Carmony, Lester B.
Sands, Clyde K. Miller, Daniel C. Knowlton, Frank N. Freeman.
Philip Lewis, Max Bildersee, Mayer Singerman, Eric Johnston,
Lester Beck, Irving Boerlin, Godfrey Elliott, Wilbur Emmert,
Thomas Baird, Norma Barts, Evelyn Hoke, Anna Hyer, Gardner
Hart, Raljih Steetlc, Mendel Sherman, and .\rthur Steinus.
Franklin T. Mathewson, Warren P. Everote, Fred L. Harcleroad,
Joel A. Benedict. Ned L. Reglein, Richard B. Lewis, Raymond E.
Denno, Harvey R. Frye and Leslie E. Frye. Margaret W. Hudson,
Norman B. Moore, Ralph A. Stout, Garret R. Weathers. Virginia
M. Beard, Martha A. Gable, Edward T. Schofield, .\lbert L. Gold-
berg, Jerold E. Kemp, Ruth Y. Terry, Garland C. Bagley, Lee E.
Campion, Lee W. Cochran, and Wesley J. F". Grabow.
Camilla Best and Eleanor Child. Walter B. Emery, Donald P.
Ely, Milton E. Grassell, Ford L. Lemler, Edward G. Bernard, George
W. Forbes, Howard S. Kresge, Phil C. Lange. Hardy R. Finch,
Wesley Greene.
Stephen M. Corey, Bruce A. Findlay. Alexander H. Howard, Jr.
Oscar E. Sams Jr., .Stanley Stahl Jr. and Henry C. Ruark Jr., Louis
Shores, Amo EieBernardis, Emilie U. Lepthien, Waldemar Gjerde,
and Ming-Ching-Swen.
Now we are not claiming that in order to be somebody in the
audiovisual field you have to have an article published in Educa-
tional Screen ir Audio Visual Guide; but we are implying strongly
that it may help.
122
EdScreen & AV Guide — March, 1959
At Valley Oaks Elementary School, Spring Branch Independent School District, Houston, Texas — selected by
A.A.S.A. for showing at its exhibit of outstanding school designs — Mrs. Lois Land, Director of Special Services, says:
"In our modern schools,
glass -walled rooms are hard to darken.
That's why we use Kodak Pageant Projectors.
"In keeping with modern architectural trends, our
schools are built with lots of glass.
"At the same time, in keeping with modern educa-
tional thinking, we use instructional films in practically
every course we teach in the Spring Branch Independ-
ent School District. And we show the films right in
these hard-to-darken classrooms. So, picture brilliance
is a major factor in our selection of a motion picture
projector. We have bought only Kodak Pageant Pro-
jectors for three years now, because they give us maxi-
mum brightness — and we have no maintenance trou-
bles with them, either."
Kodak Pageant's Super-40 Shutter provides 40%
more light on the screen than an ordinary shutter at
sound speed. Your Kodak A V Dealer has the complete
Pageant story, or write for Bulletin V3-22, no obligation.
Kodak Pageant Projector^ EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
EdScreen & AV Guide — March, 1959
17^
Israel, Giant Laboratory
by Florence Freedman
DURING my recent visit to Israel, I thought
the term most applicable to it is "labora-
tory," for many experiments are going on in
that small country of 8,000 square miles and
two million inhabitants — experiments social,
economic, political and, above all and interrelat-
ing all, educational. In Israel there are seven
different types of social organization in the vari-
ous cities and settlements. There are a number
of political parties, of which twelve are repre-
sented in the Knesset (Parliament). There is
every type of economic life from capitalist to
communal, and a varied population composed
of Jews from seventy countries, as well as of
Moslems, Christians and Druse. Of the two mil-
lion inhabitants, almost one-half had immigrated
during the ten years since the State was estab-
lished, among them 35,000 Arab refugees who
had been invited to rejoin their families in
Israel, and about 450,000 Jewish refugees from
Arab lands.
Because of the nature of the population, the
counterparts of all the educational problems we
have in the United States are to be found in
Israel, but in a more intensive form. The teach-
ing of a new language to children and adults,
the teaching of new ways of life (which often
require an individual to span the centuries be-
tween a medieval and a modern world within
a short time), the teaching of an appreciation
of the history and ideals of their new homeland
— all these present problems and challenges to
educators.
Audiovisual materials, which help to pierce
the barrier of a strange language and which
make new concepts understandable, are highly
prized and widely used. Many Israeli educators
have come to the United States, as well as to
other countries, to learn about methods and ma-
terials in audiovisual education. Some of these
educators have been received, advised and guided
by the American Council on Audio-Visual Edu-
cation in Israel, of which Mrs. Esther L. Berg
is Chairman, and have been greatly helped by
Boards of Education and the divisions of audio-
visual education in our schools and colleges. The
principal of the Hebrew University High School,
for example, received his doctorate in the field
of audiovisual education in the United States.
He has recently written the article on audio-
visual education for the Israeli Educational
Encyclopedia now being prepared. After some
discussion of the proper translation of the term
"audiovisual" into Hebrew, and the use of two
different terms for some years, it has been de-
cided to call this kind of learning "Mamchashah"
(sensory learning).
During my stay in Israel I visited elementary
schools, high schools, vocational schools, the
pedagogic center which serves them, teachers'
seminaries, and other institutions of higher
learning. I was greatly impressed by the maximal
use given to the limited equipment available.
Most widespread, of course, are the audio-
visual experiences which require no mechanical
equipment — the field trip and the exhibition.
To the tourist it seems as if all Israel is forever
taking to the open road. Groups of children hike
all over the country, learning history, the Bible,
geography, and natural science as they go.
Adults, too, are taken on such trips. The for-
eign sightseer, in his bus, sees other happy sight-
seers from Yemen, from Morocco, from India —
traveling in trucks or in wagons hitched to trac-
tors to learn about their new land.
The exhibition as a teaching device is widely
used. At the close of the school year, every ele-
mentary school had elaborate exhibits made by
the students for parents and visitors to see. Those
I saw in a school in Tel Aviv were graphic and
ingenious representations of what the children
had learned.
Filmstrips are next in popularity, with film-
strip machines and films in several centers from
which they are distributed to schools in each
area. A great deal is being done with motion
pictures, too, wherever machines are available
in general teaching, as well as in special fields
such as safety and health.
I was particularly interested in the use made
124
EdScreen & AV Guide— March, 195^
of audiovisual materials in citizenship education
for adults. This program is directed by the De-
partment of Public Information which works
under the Ministry of Education. It reaches teen-
agers, adults and some of the children in hun-
dreds of small settlements throughout the coun-
try. Each settlement receives one unified program
each month, using film, filmstrips and record-
ings. The programs are planned at the offices in
Jerusalem, created in the film and recording stu-
dios, and distributed through centers in other
parts of the country. Each month the program
consists of the following: a film on current
events with a narration on tape to suit the lan-
guage level and background of the audience;
a filmstrip on a special subject each month (de-
partments of the government, for example); and
recordings of speeches and songs. Manuals for
teachers and leaders, posters and other illustra-
tive materials are prepared in Jerusalem and sent
out in advance of the program. In each settle-
ment during the weeks between the monthly
programs, local teachers and leaders conduct
clubs, hold meetings and lectures with the guid-
ance of the regional representative of the De-
partment of Public Information.
To do this work throughout the country
there is just one well-equipped audiovisual mo-
bile unit (donated by the Women's Division of
United HIAS Service). This has a motion picture
projector, a filmstrip projector, opaque projec-
tor, tape recorder, record player, public address
system and a generator so that it can be used
in settlements which have no electricity. This
unit is now in the Lachish area, not far from
Beersheba, where many villages of new immi-
grants have been established in a new "ship to
settlement" program. The unit can visit only
twenty settlements a month. Other programs
are delivered via jeeps, with the few projectors
getting hard use in several settlements every
evening.
(Continued on page 136)
EdScreen Gr AV Guide— March, 1959
125
EVliRV one ol tlie more ili;m 80
classrooms in Rochester's new
East Higli Scliool has been planned
and hnilt so that tearhers can read-
ily use ain kind of audiovisual ma-
terials and ecjuijiment in their
teaching. In lact, it was the intent
of those who planned this second-
ary school, lor the instruction of
twenty five himdred pupils, that
the classroom enviionment itself
slioidd encourage teachers to use
audiovisual materials.
A first glance at the artist's sketch
of a typical classroom in East Higli
School may not tell you all that has
been done to make these audio-
visual classrooms. Let nie point to
a few of the features.
Audiovisual blinds are being
furnished for all rooms so that out-
side light may be controlled and
rooms darkened to meet all pro-
jection standards.
A tri-purpose white metal chalk-
iraard is in the middle of the front
wall, which may be used as a chalk-
board, as a magnetic bulletin board,
and, imder conditions where the
shape and light level of the class-
room permit, as a projection sur-
face. (This has been tried in a
prototype installation and found to
be effective.)
There are electric outlets on
four sides of each room.
A conduit runs from the rear to
the front of each room carrying the
wires for projector speakers. Pro-
jectors are plugged into the rear
wall; speakers in the front.
Facilities for the reception of
closed and open circuit television
programs have been provided. Out-
lets at the front of each classroom
connect via conduit with the radio-
television studio and the Forum
Room. Here, at this center, open
circuit programs can be received
and re-distributed to all classrooms;
or closed circuit programs origi-
nating here or at twelve remote
locations in the building may be
redistributed to all classrooms.
The usual public address system
facilities provide speakers in all
classrooms connected with a com-
plete sound distribution system.
Added space has been provided
as a conference alcove at the rear
of each classroom with bookshelves,
cabinets, and display space.
Planning for this building, which
will be in use in September 1959,
began in January 1954. An "Audio-
Visual Committee" was but one of
more than twentv committees that
woikcd consc iciiiiously for six
months to determine and set clown
their ideas of what was needed in
the new school if it were to achieve
its pur|K)ses. Each commiltee was
mack' u|) of teachers from sc\eial
schools and experts from the com-
munity. The audiovisual ccjnimit-
tee, for instance, included Adrian
Ter I.ouw from Eastman Kodak
(Company, Dr. Sherwin Swartout
from the State Teachers College in
ncaiby Hrockport, an engineer and
program director from television
stations, in addition to teachers and
audiovisual specialists from the
schocils.
The report of the Audio-Visual
Committee tor East High School
was submitted to the Steering Com-
mittee in June 1954.* Ry the end
of that summer it had been thor-
oughly reviewed and consolidated
with the reports of other commit-
tees. The master plan and specifi-
cations were then approved by the
Hoard of Education and submitted
to the architects. (All of the pre-
liminary planning had preceded
the selection of architects.) In ef-
lect, the specifications said to Far-
agher and Macomber, the archi-
tects, "here is what we want to do
in this school, now you design the
most efficient structure in which
these things can be accomplished."
Practically every single recom-
mendation of the audiovisual com-
mittee has now been built into the
new school.
So it didn't just happen that
every one of the more than eight v
classrooms in this school is an
audiovisual room. It is the result
of careful and reasoned planning.
Here for instance is the kind of
convincing statement the committee
made about classroom audiovisual
facilities in their report.
"In the study made by Dr. Anna
Hyer of Rochester's secondary
school audiovisual program in 1951,
the needs for classroom projection
were emphasized. She interviewed
teachers and principals in eight
high schools concerning the deter-
rents preventing teachers from using
audiovisual materials. She reported,
'The need for darkened rooms was
mentioned more frecjuently than
any other need. A large percent of
those interviewed felt that the ideal
was every room darkened. Four of
the eight principals specifically
mentioned this also.'
"// the committee were to make
*Copiex urr available upon request to
Dr. Hoxeatd C. Se\mour, Superintendent
of Schools. 13 S. Fitzhugh Street, Roches-
ter 14.
1 ■SS^ai&l:;iiis.-r.^f^' .■
1
f
Ik.
f^-i^m^ ' '
1
^f*^P^
but a single recommendation in i
gard to the audiovisual facilities /(
n new East Hiirli Scliool, it won
insist that there be complete lig,
control for every single classroot
This seems to the committee
minimum essential requiiemei
upon XL'hich any use of projecti
materials in the instructional pr
gram must be based."
The .\uclio\isual Committee w;
also concerned with the audiovisu
ecjui])ment teachers would neei
but first it wisely wanted to mal
sure there wcjuld be an opportunii
to use that ecpiipment and to use
where il was needed — in the clas
rooms. The committee did no
however, make specific: recomme:
dations as to 1k:>w many pieces c
each kind of equipment should I;
provided. It established a principl
and a goal, tliat all kinds of eqiiij
nient should be made immrdiatei
available to each teacher. In othc
words, if a teacher is to do his be;
teaching he has a right to use wha
ever audiovisual equipment he bi
lieves is necessary. Further, the ac
ministration has the responsibilit
to make that equipment reaclil
available so that it can be usei
with the least effort. Specificalh
here's what the committee said i
its report:
"Based upon the instruction;!
needs of teachers as outlined ii
section IV of this report, all teach
ers should have immediate access ti
the following kinds of audiovisua
ecjuipment:
1. Overhead jjrojector
2. Opac[ue projector
.H. Filmstrip projector
4. 2x2 slide projector
5. Ifimm soimd motion |)icturi
projector
f). Tape recorder
7. S-speed record player
8. Radio receiver
126
EdScreen & AV Guide — March, 1959
»y Paul C. Reed
Each Room An AV Room!
}(. Tekvisioii receiver
" Tlie licciuency of use of any of
lis eqiiipnient will be somewhat
epciuient upon the teacher, the
subject being taught, and the avail-
aljility of the equipment. The com-
mittee believes the most critical
deterrent to the use of audiovisual
methods has been a ftick of con-
veniently accessible equipment.
Tlie exact quantity of ecjuipment
(Continued on page 142)
by Edwin E. Henrichsen
TEACHERS
NEED
IN-SERVICE
AV TRAINING
AN old Chinese proverb claims one picture is
worth 10,000 words. If we accept this, we
must recognize the importance of audiovisual
materials in today's progressive teaching pro-
gram. Methods and procedures once successful
in the school rooms of the past are presently
inadequate, and today's teachers are experienc-
ing the need to adopt improved techniques and
methods to reach the minds and stimulate the
thinking of youth.
The process of strengthening the effectiveness
of a faculty cannot be left to chance. Compre-
hensive programs for in-service education are
needed throughout the American school system.
The continued improvement of teaching meth-
ods should be of utmost concern to all who have
a part in existing and future educational pro-
grams.
It follows that plans designed to bring about
this condition can be most effective after a
teacher has had on-the-job experience. This then
implies that such a goal might be achieved
through a program of informative, in-service
education.
Currently, educators accept the premise that
the use of audiovisual materials improves in-
struction. There are three challenges in initiat-
ing the use of teaching aids in the class room.
First, the materials must be made available; sec-
ond, the desire to use the materials must be
engendered in the heart of the teacher; and
third, the teacher must be trained to achieve
competencies in utilization of audiovisual mate-
rials.
An investigation of the audiovisual in-service
teacher training programs in several of the lead-
ing school districts throughout the United States
has been made to determine the methods, pro-
cedures, techniques and materials found to be
of greatest value. Through research and inter-
views, a check list was formulated to aid in
obtaining criteria.
Eighty-eight school districts were selected from
a roster of the participants of a national audio-
visual conference sponsored by the National
Education Association Department of Audio-
Visual Instruction held during March 1958.
Twelve other school districts in the central and
western states were also chosen to balance the
geographical distribution. A letter asking for
indication of cooperation and interest was mailed
to each selected district. Eighty-five replied in the
affirmative and in turn were mailed check lists.
Of the 85, 78 (over 90 percent returned the
check list.
The data collected indicated that the size of
the school district did not necessarily assure a
128
EdScreen & AV Guide — March, 195
Here are some recommendations for
in-service teacher training in audio-
visual techniques, based upon a nation-
■wide survey of school districts.
good training prograril; rather, the audiovisual
tin-service training of teachers was individualistic
Hor each school district and was primarily deter-
Imined by the type of leadership existing within
|the administrative staff.
A training method which is effective continues
Ito be used. It was interesting to note that many
jf the school districts indicated the use of sim-
ilar kinds of in-service procedures.
Recommendations were made based upon the
techniques, materials, facilities and supports
luilized by more than 50 percent of the school
districts participating in this study.
The accumulated data suggests that an opti-
mum audiovisual in-service teacher training pro-
gram should include the following categories
and subdivisions:
1. Department organization
a. The district should have an audiovisual
director.
b. He should be a full time specialist.
G. The district should have a formally or-
ganized audiovisual in-service teacher training
program.
2. Formal group activities.
a. The audiovisual department should sponsor
college courses in audiovisual education.
b. Institutes and short coiuses in audiovisual
education should be held by the department.
c. Worlcshops should be conducted.
.^. Informal group activities
a. The audiovisual director should conduct
individual faculty meetings in the schools to en-
courage audiovisual methods in teaching.
b. An orientation meeting for new teachers
should be held to acquaint them with the audio-
visual program.
c. Demonstrations of new materials, equip-
ment and devices as teaching aids shoidd be
given.
d. Study groups for audiovisual methods
should be formulated in the subject areas.
e. Preview committees should be formulated
to select audiovisual materials for classroom use.
1. Individual teacher techniques
a. The audiovisual director shoidtl hold in-
dividual teacher conferences.
b. .\n audiovisual bulletin should be issued
by the director.
5. Indirect techniques
a. The director should work in close coopera-
tion with supervisors of other subject areas.
b. He shoultl be included in the curriculum
development committees.
c. .Audiovisual exhibits should be provided to
actively increase the interest of teachers.
d. Tiie director should utilize specialized re-
source personnel in the areas in which they can
be most efficiently used.
e. He should contact people of the community
to secure teaching aids.
6. Materials provided
a. The district should provide materials for
the production of teaching aids.
b. Audiovisual magazines should be pur-
chased for all professional libraries.
c. Audiovisual books,
d. Catalogs of materials,
e. Recordings for audiovisual in-service train-
ing,
f. Films for teacher training, and
g. Filmstrips to promote in-service professional
teacher growth should be in the professional
libraries.
7. Physical facilities provided
a. There should be a preview room in all
school buildings.
b. The district should supply a laboratory
where materials are produced.
c. A laboratory where teachers could originate
teaching aids should be a part of the facilities
provided.
d. There should be storage space in all the
individual rooms of the buildings for audio-
visual equipment, materials and devices.
e. A professional library should be in the cen-
tral administration building.
8. Financial support
a. Money should be furnished by the school
district to provide materials for the professional
libraries.
b. The school district should provide money
to pay for travel to national audiovisual con-
ferences.
After this basic program is well established in
a district the following extensions of the pro-
gram would improve it:
1. Released time for inter and intra-school
visitations to observe audiovisual teaching tech-
niques in use.
'1. Field trips to stimulate teacher interest in
audiovisual methods of instruction.
.*?. A professional library in all the individual
schools.
4. Released time for the individual teacher
to prepare teaching aids.
5. Provide a special fund to assist the teacher
with the enrollment fees of audiovisual course
work during the summer.
The organization and continued success of an
effective audiovisual in-service teacher training
program has a notable relationship to the inter-
est and continued vision of the administrative
staff of the school district.
EdScreen & AV Guide— March, 1959
129
^. 1
'^
'jjj^gHijj^
- J
•
?
m
i
§^
by Kenneth P. Kidd
Dynamic Aids for
Teaching Math
THE power and usefulness of mathematics lie
primarily in the abstract quality of its sym-
bolism. Yet in this quality of abstraction there
exists a great danger — the invitation to the
teacher to over-emphasize the development of
operational skills at the expense of understand-
ings, meaning, and applications. The danger of
omitting many of the meaningful experiences
in the mathematics classroom is very likely today
with the existing pressures for accelerated mathe-
130
matics programs.
A variety of carefully selected aids that pupils
can see and touch and make are being used
effectively by many teacher.s to help make mathe-
matics an interesting, dynamic, meaningful and
useful subject. These include items such as the
following:
(a) Tools and Eqiiipinenl — mcdsuiin^ tape,
calipers, stop watch, slide rule, transit, alidade,
calculator, drawing instruments, chalkboard
EdScreen & AV Guide — March, 1959
equipment, llannel board, spherical globe, par-
allel rulers, pantograjjh, graph paper, lettering
pens, stajjler, hammer, scales, units of volume
measure, cardboard trimmer, duplicating mate-
rials, and storage cabinets.
(b) Models and Manipulative Materials —
abacus, mock-up ol vernier caliper, demonstra-
tion slide rule, hinged strips of wood to demon-
strate angle, plastic square-inch grid for area
measure, adjustable tjuadiilateral, ones-tens-
hundreds materials, fractional disks, and models
lor V = Ivvh and A = Trr-.
(c) Printed Materials — reference books,
charts, majjs, and booklets.
(d) Projected Materials — mouon films, film-
strips, slides, opaques, and transparencies for
overhead projector.
(e) Raw Materials — -wood, cardboard, plastic,
screws, bolts, flaimel, ink, glue, rubber bands,
paint, and nails.
It is important that the selection of instruc-
tional aids in mathematics be made a school-
wide or county-wide project. Some of the aids
such as stop watch, scales, globes, calipers, polar
coordinate graph board, films and filnistrips may
be used only occasionally by a teacher; the pur-
chase of these items should certainly be a coop-
erative affair in order not to have duplications
of little-used items. At the present time there
is great need for teachers to put their creative
efforts together in designing and using new
instructional aids.
Aids are needed for more effective teaching of
large classes. An example is the overhead pro-
jector which uses transjjarencies with overlays.
Transparencies may be prepared from various
forms, carefully made drawings, graphs, numer-
ical tables, quizzes, student j^repared solutions,
etc. These forms may include such things as
income tax forms, bank checks, promissory notes,
rectangular and polar coordinate grids and
nomographs. Drawings may include plane curves,
scales for teaching the use of a rider, slide rule
scales, optical illusions, indirect measurement,
vernier scales, map projections, latitude and
longitude drawings, LOR.AN maps, as well as
figures for geometry theorems. Numerical tables
may include a duodecimal multiplication table,
powers of 2, values of 10 raised to power of .1,
.2, .3, etc., values to illustrate variation, meas-
urements of circmnlerence and diameter of cir-
cles, and Pascal's triangle.
These aids are valuable for the following
reasons:
(a) Many items can be made available to the
teacher without the time and effort required in
class period to present them on the chalkboard.
(b) The overlays permit the teacher to de-
velop the presentation one part at a time.
(c) A small drawing or chart may be enlarged
to a size large enough for each member of a
large class to see clearly.
Materials are also needed for pupil laboratory
use. There are many topics in mathematics which
lend themselves well to individual measuring,
experimentation, and construction. This indi-
vidual work can be done either Ijy a few pupils
or by the entire class. Examples of materials may
include fractional disks, onestens-himdreds ma-
terials, circular objects for determination of the
value of pi, cardboard for constructing a slide
rule scale, adjustable figures and drawing instru-
ments for experiments in geometry, wax paper
for folding, and games for drill in recall of com-
putational facts.
The selection of instructional aids should be
on the basis of the following criteria:
(a) Relation to the objectives of the instruc-
tion,
(b) Simplicity and convenience of use,
(c) Cost and extent of use,
(d) .\ppeal to student,
(e) Accuracy, authenticity and durability
The first part of any instructional program
must be the clarification and agreement on the
objectives. After this has been clone those aids
should be selected which experience has shown
can be used most effectively to reach the objec-
tives. In other words, the aids should be related
to the objectives. For example, if the objective
of a slide rule unit is that of developing skill
in the use of the slide rule, then instructional
aids would probably consist of student slide
rules, a demonstration slide rule or a scale
printed on a transparency for the overhead pro-
jector, a calculating machine for checking ac-
curacy, and a film or filmstrip. If the purpose
also includes the understanding that the slide
rule is a device for adding and subtracting line
segments which represent the logarithmic values
of numbers from 1 to 10, then the pupils might
each be involved in constructing line segments
to represent these logarithmic values and trans-
ferring these lengths to movable cardboard or
wood pieces for a slide rule.
Each aid should be simple enough to clarify
the mathematical concept and also simple
enough for the pupils to use. For example, a
transit consisting of a wooden sighting arm and
an enlarged 360° protractor might be suitable
for a junior high school class, whereas the trig-
onometry class might desire the precision of
measurement afforded by a transit having ver-
nier scales, telescopic sights, and machined metal
parts. Teachers will be likely to pass up those
aids that require time-consuming preparation,
are not available when needed, involve learning
complicated operational procedures, or are not
suitable for use in the way that they like to use
them. If two instructional aids are found to be
equally effective in the instructional program,
priority should be given to the cheaper one and
the one which will be used more extensively.
An aid should have those qualities that will
cause pupils to become interested in it. For
example, pupils may become curious by the
novelty of using a rubber band for enlarging a.
drawing; many, especially the capable ones, may
become interested in determining just xohy the
homemade trammel draws an ellipse; a book that
is well written and attractively illustrated will be
read in preference to one not possessing these
qualities; the alidade may appeal to many be-
cause it is so useful: well-constructed pupil-made
aids usually have a great appeal especially if the
pupils feel pride in the project.
An instructional aid shoidd be made accurately.
It should not be used to teach incorrect informa-
tion or to develo]3 undesirable learnings. It
should also be built durable enough so that it
will withstand repeated use by people not well
trained in lujw to use it.
JScreen & AV Guide— March, 1959
131
Indiana
Rules
for AV
Facilities
I.C.A. students consult with specialists while planning a filmstrip on scho<
plant facilities.
by John Moldstad
INDIANA educators have been
quick to realize the value and
p)otential effectiveness of audio-
visual materials in teaching. Fur-
thermore, they have taken steps to
see that leadership, materials, fi-
nance, and facilities will be pro-
vided within school systems and in
individual school buildings for the
development of strong audiovisual
programs.
In August, 1955, the Commission
on General Education of the In-
diana State Board of Education
passed two rulings affecting the
audiovisual program.
The first provided for leadership
in each school building. It required
that each building have an audio-
visual program in operation with
the person appointed as coordina-
tor being professionally trained
and fitted and having had at least
five semester hours of courses in
audiovisual education, or the
equivalent.
The second ruling required each
school to have a library, defined as
an area where instructional mate-
rials, organized for use, are housed
to provide easy access for pupils
and teachers. It further stated that
the school shall spend as minimums
from $1.25 to $2.50 per pupil per
year for approved and new library
books and audiovisual instructional
materials with no school spending
less than $100 each school year lor
these purposes. These expenditures
are to be divided between library
and audiovisual instructional ma-
terials in such proportions that a
balanced and well-rounded educa-
tional program results.
After these mandated standards
were passed, members of the State
Department of Education and other
state leaders began to consider the
specific recommendations concern-
ing a third badly needed state man-
dated provision — the requirement
that adequate audiovisual facilities
be incorporated into each newly
constructed classroom. This obvi-
ously was an objective requiring
careful planning. The stages lead-
ing to its realization are reviewed
here since it is believed educators
in other states might want to ini-
tiate similar plans of action.
Utilize Experts and Specialists
to Obtain the Facts
A perusal of publications and
periodicals quickly revealed a lack
of standards, or even agreement,
concerning the scope and types of
audiovisual facilities which should
be included in today's classrooms.
A steering committee, therefore,
consisting of experts in audiovisual
education and schoolhouse plan-
ning was invited by the State Su-
perintendent of Public Instruction,
Wilbur Young, to participate in a
series of work sessions.
This group consisted of five Ir'
diana city audiovisual director'
three university audiovisual rcprt
sentatives, two Indiana architects
three Indiana schoolhouse piar
ning experts, five out-of-state sp<
cialists in lighting and sound, an'
the Executive Vice-President of th
National Audio-Visual Associatior
Mrs. Sullivan, Administrative A;
sistant in Audio-Visual Educatior
State Department of Public Ir
struction, was appointed chairma
of this group.
During eight sessions this grou]
developed suggested standard
which were incorporated into
publication entitled Plannin:,
Schools for Better Instruction.'
Provide Opportunity for Open
Discussion and Critical Appraisa
of Proposed Standards
In an effort to give all affectec
groups an opportunity to discus
and react to these building stand
ards, copies of this publicatioi
were sent to all state audiovisua
directors, superintendents, and art
chitects.
Wide publicity was then givet'
to an Indiana State Conference oi
School Planning for Aiidio-Visua
Education which was held in In
'Copies may he obtaitied by writing til
Mrs. Altha Sullivan. 227 Stale House, Int
dianapolis 4, Indiana.
132
EdScreen Or AV Guide — March, ]959
liaiiapolis during October, 1955.
At this conference each of the
najor suggestions was presented by
I member of the steering commit-
ee. Panel members representing
'arious institutions affected by
hese suggested standards reacted
o them and finally members of
he audience were invited to par-
icipate in the discussion. The
)anel members and members of
he audience indicated approval
)f these proposed classroom audio-
isual standards.
As a next step, Mr. William
A^ollenweber, Buildings and
i^ounds Superintendent, Elkhart,
ndiana, and the author were asked
o review these recommendations
ind prepare a brochure pointing
)ut: (1) the important contribu-
ion audiovisual materials can
nake to instruction and the need
lor adequate audiovisual facilities
in each classroom, (2) the inade-
|uacies of present regulations
:oncerning provisions for school
ludiovisual facilities, and (3) rec-
jmniendations for specific stand-
irds concerning audiovisual facili-
ies for all new Indiana classrooms,
rhis brochure incorporated state-
nents of recognized leaders in
;ducation and industry and was
inclosed in an attractively designed
:over.2
(eep Yorir Administrators
nformed
Mr. Alfred Speck, Director, Di-
vision of School House Planning,
iDepartment of Public Instruction,
hen requested and was granted a
tearing before the Commission on
General Education so that these
jroposed changes in classroom
tandards for audiovisual facilities
ould be presented.
Realizing that personal contact
s usually the most effective and
atisfactory method of communica-
ion, members of the state depart-
nent of education, the universities,
ind the state audiovisual associa-
ion have continually attempted
personally to keep school adminis-
rators in their areas aware of new
levelopments in audiovisual edu-
ation. They have also tried to
ilert them to advancements and
hortcomings of Indiana's own lo-
ial audiovisual programs.
•Visualize Your Presentation
o Clarify and Save Time
Since the time which can be
illotted to each item on the
''Copies may be obtained by writing Dr.
'ohn Molilstad, Audio-Visual Center, In-
iiana University, liloominglon, Indiana.
monthly agenda of meetings of
state commissions is listed, the
main points in this presentation
were visualized on 2" x 2" colored
slides and the information was also
passed out in mimeographed form.
In addition to the initial presen-
tation before the Commission, sec-
ond and third hearings were con-
ducted to answer further questions
and invite public reaction to the
proposed changes.
On February 14, 1958, the Com-
mission unanimously passed the
following mandated regulations
concerning minimum audiovisual
facilities for each room to be uti-
lized lor regular classroom instruc-
tion:
A. Light Control
1. Facilities provided so that the
light level in each classroom can
be reduced easily to 1/10 ft. candle.
B. Electrical Installations
1. In addition to the regular
switches, an additional room light
switch installed on the wall of the
classroom opposite the side of the
room on which the projection
screen is mounted.
2. One electrical outlet provided
at the rear of the room for projec-
tion equipment; a second outlet
provided at the front of the room
for record players, tape recorders,
and overhead projectors.
3. Electrical outlets deliver 110
volt alternating current. The out-
let serving projection equipment
must be fused for no less than 20
amperes.
4. Sufficient circuits provided to
allow simultaneous use of equip-
ment in any number of adjacent
classrooms.
5. Wall outlets not be more than
36 inches above the floor; if in-
stalled in the floor, outlets must
be recessed and protected.
6. New schools must use I14
inch conduit for their central sound
system. This will permit the in-
stallations at a later date of a co-
axial cable needed for develop-
ments in the television field.
C. Acoustics
1. The use of acoustical tile,
acoustical plaster, and other sound
absorbing materials, must be used
to control reverberation time. An
exjierienced acoustical engineer
should be consulted to determine
the proper acoustical treatment.
Conduct a Campaign to Facilitate
Understanding and Use
of New Regulations
In order to inform Indiana school
administrators of the new regula-
tions and to assist them in achiev-
ing them, several approaches were
utilized. First, these regulations
were reviewed in the March 1958
issue of Indiana Educational Activi-
ties, a State Department of Public
Instruction publication which goes
to over four thousand educators
throughout the state.
Second, Mr. Speck and Mrs. Sulli-
van served as advisors to a group
of International Cooperation Ad-
ministration foreign students. Un-
der the direction of Mr. Dennis
Pett, Production Supervisor at the
Indiana University Audio-Visual
Center, these students chose as a
practice campaign project the plan-
ning and production of visual ma-
terials designed to inform educa-
tors about these new rulings and
to suggest ways they might best
achieve them.
Public school administrators
were singled out as the primary
audience for this campaign. Archi-
tects, teachers, and the general pub-
lic constituted the secondary audi-
ence.
Two sets of colored 2" x 2" slides
were produced by the students. One
set informed administrators of the
importance and value of audio-
visual materials in instruction. The
second set visualized the Commis-
sion's rulings and presented al-
ternative types of light control
facilities, etc., which satisfy these
regulations.
These visual materials were pre-
sented by Mr. Speck and Mrs. Sul-
livan as part of their talks at six
regional meetings sponsored by the
State Department of Education
each year, and at the spring meet-
ing of the state audiovisual asso-
ciation.
Multi-color brochures incorpo-
rating the ideas in the two slide
sets have recently been completed
by these same students and will
soon be mailed to administrators
and architects throughout Indiana.'
These activities have been fasci-
nating, but I think the implications
are even more so! They show that
educators can achieve important
educational goals if they have a de-
fensible objective and plan to carry
through a carefully designed pro-
gram for its realization.
■'Copies of each brochure can be ob-
tained Ity xvriting Dr. lolin Moldstad,
Audio-Visual Center, Indiana University,
Bloomington, Indiana.
The author wishes to express his appre-
ciation to Mrs. Allha Sullivan, Adminis-
trative Assistant in Audio-Visual Educa-
tion and Mr. Alfred Speck, Director,
Division of School House Planning, In-
diana Department of Public Instruction,
for their suggestions and assistance con-
cerning this article.
EdScreen & AV Guide — March, 1959
133
Television and Education— Keyisittd
Ten years ago this month, before educational television
as it exists today teas more than a dream in the minds of
far-sighted educators. Educational Screen published a sym-
posium: ^'Television and Education.''^ To this collective
glimpse into the future the members of the magazine's
advisory board contributed their ideas.
SETTING the theme in his edi-
torial, Paul Reed described the
kinescope tube as "a new educa-
tional screen with tremendous im-
plications." James W. Brown began
the symposium with considerable
insight: "Conceivably, television
could change patterns of home life
through direct competition with
those out-of-home activities now
tending to separate family mem-
bers. It could stimulate deeper ap-
preciations of art, literature, music
and dramatics. It ought to be a
means of improving homemaking
and other skills. It may likewise be
possible that with intelligent use
of the medium and with wide
availability of television, some of
the formal school's present func-
tions may be performed better in
the future on an informal, televised
basis."
Edgar Dale predicted that tele-
vision would be "a great boon for
improved education. Many parents
and taxpayers will now see what
good teaching looks like." He
warned about "our usual failure in
the educational field to make use of
these new instruments of educa-
tion." And Walter S. Bell claimed:
"If these two mass media of com-
munication — motion pictures and
radio — can result in great changes
independently, certainly the two
fused together into television can
become the most powerful medium
of mass communication ever
dreamed of."
A more technical prediction came
from Edward S. Bernard. "When
the equivalent of the magnetic
tajje recorder is developed to per-
mit taking television material off
the air, perhaps the greatest single
step forward in visual education
will have been accomplished.
134
School-made transcriptions of ap-
propriate telecasts may ultimately
furnish the answer not only to cost
reduction, but, as in radio, to the
problem of adapting materials to
the need of individual groups work-
ing at different paces and on vary-
ing programs."
Possible and presently realized
drawbacks were clearly stated in
more than one essay. James W.
Brown said: "Timing of programs
will present the same obstacle to
school use which is now common
with regular radio programs. The
lack of specially assigned frequen-
cies for educational use alone sug-
gests strongly that 'public service'
time on commercial stations may be
all that is left to the schools. Such
time will become increasingly more
diflicidt to schedule."
Irving C. Boerlin predicted that
television "will be used only when
more versatile and adaptable teach-
ing aids are not available." F. Dean
McClusky suggested that "televi-
sion will have to make long strides
forward in technical improve-
ments before it becomes a potent
factor in education. . . . Motion
picture films, slides, transcriptions,
the radio and other audiovisual
materials will not be replaced by
television. . . . Television makes it
possible for teachers to have in
their classrooms material, which,
up to the present time, is unavail-
able in any form."
Francis Noel asked: "We are told
that many television programs will
be on film. If this is so, aside from
a small percentage of the telecasts
bringing immediate results to us,
what will be its advantage over the
more flexible motion picture me-
dium? Perhaps as television causes
more and more pictiu'es to be pn
duced, this may be its gieate
contribution to the improvemer
of instruction."
Amo DeBernardis wrote:
think we are not going to plan edi
cational programs around telev
sion but rather adapt television t
the curriculum Ml of us shoul
look to television as another teacl
ing aid and apply tlie same criteri
to it that we would to any otht
teaching tool to bring it into propt
perspective to the learning proces
There is no doubt that educatoi
all over the country will swarm i
television as a teaching aid. Hov
ever, as soon as the novelty weai
off, it will find its proper place i
the educational program."
Summing up the futine of tele
vision, Elizabeth Golterman exce
lently states: "When we read tha
leaders in the industry are thinkin
in terms of two-way television am
global telecasts, the impact of tcU
vision in future education defic
calculations. World news and c;
lamities will be viewed simultan(
ously with their occurrence, legi
lative bodies will be seen an
heard in session, and artists aiK
scientists of note will enter tli
classroom as teachers. World dv
lances so narrowed to that fractioi
of time required to transmit th
image from the studio to the screet
will require revisions of standard
and languages.
"These face-to-face experience
will give the student a new perspec
tive of the world he lives in, ;
deeper imderstanding of the eventi
of the times, and a broader senst
of his responsibility as a leader ii
the world of tomorrow. As educa
tors we need the 'vision' to keej
pace with television."
EdScreen & AV Guide — March, 195'
Bulletin Board Blues
hy William C. Miller
mild.mannerkd ti-.acher
goes berserk; destroys
c;lassroom in fit of
RAGE
GENTERVIl.EE-April 17 (AP)
— Residents ol the tiuiet town of
Genterville were shocked today
When Miss Sadie Nobleman,
ie;icher for over 30 years at P.S.
No. 2, suddenly ran amok in her
(lassrooni tearing Ixilletin boards
from the wall.
Fellow teachers and Miss No-
bleman's students expressed sur-
|jrise at her conduct but pointed
out that Miss Nobleman had not
been herself since additional
l)ulletin boards were installed in
Iter rcjom. They expressed the be-
lief that Miss Nobleman "suf-
lered from fits of despondency"
when faced with the problem of
how to fill the bulletin board
area.
Miss Nobleman was not avail-
able for comment.
Of course, tiiis newspaper article
is not true but the feelings of the
teacher destriljecl will be under-
stood by any teacher who looks
upon constructing bulletin boards
as a burden. One can see the un-
pleasantness that "covering a bulle-
tin board area" entails for many
teachers when it is noted that in
most scliools, hall bulletin boards
are iissigned from a roster like
other unpleasant duties. Taking
turns at tliis task is designed to
minimize its unpleasantness but
this in reality is not a solution.
One teacher, a confirmed bulle-
tin board hater who finally be-
came the school's bulletin board
expert, analyzed her attitude:
"One reason I hated to make
bulletin boards was that my pur-
pose and target audience were
wrong. I made the bulletin boards
in my room to please myself, other
teachers, the administrators, and
even passers-by. I judged them by
adult standards and was never satis-
fied with the results of my efforts.
"Now I recognize the bulletin
board as an educative and creative
medium. I look upon it as an ef-
fective teacher partner, my most
easily accessible audiovisual tool
with the exception of the chalk-
board. My ajiproach now is to en-
courage and guide pupils in plan-
ning and inaking bidlctin boards.
Involving students in making dis-
plays for a specific instructional
purpose adds to pupils' understand-
ing and enjoyment and I find it a
rewarding exjierience. The teacher
who hates bulletin boards is often
the one who says 'It's easier to do
it myself.' It may be true that it is
easier to do it yourself but this
leads to tasteless displays and reuse
of the same materials and ideas
year after year. It also robs the
teacher of the opportunity to use
the bulletin board as a method of
improving j)upils' skills and abili-
ties.
"Of course, I occasionally make
a board on my own to stimulate
interest in a new unit of work.
When I do this I have a specific
purpose in mind and find it a real
challenge to make a board that will
be interesting. I find myself look-
ing forward to the effect it will
have on my youngsters. For the
most part, however, yoimgsters do
the displays so that an occasional
board made by me is a treat for the
youngsters and for me since the
responsibility for planning and con-
structing most boards now lies with
them."
This teacher refers to a guided
integrated presentation which has
been planned to do a specific in-
structional job.
Here are some questions that we
■B-WtVin "BobtA
?5-^
can ask ourselves to make certain
that student - planned and con-
structed bulletin boards make their
full contribution as an instruc-
tional medium.
1. Did the bulletin board grow
out of pupils' needs and is it the
result of pupil planning and par-
ticipation.
2. Is it cooperative rather than
competitive in its content?
.8. Was the bulletin board co-
operatively planned and construct-
ed?
4. Did the experience give the
students involved an opportunity
to:
a. Practice self-direction and im-
prove social and democratic skills?
b. Engage in a satisfying artistic
and creative experience?
c. Develop skill in searching for
and using information?
5. Did the bulletin board pro-
vide a good learning experience
for students in the classroom not
involved in its construction and
planning?
6. Was an attempt inade to
evaluate the bulletin board by the
group who produced it?
Bulletin boards which are made
using these questions as a guide are
never boring to youngsters, for
who knows better what phase of a
subject is important or interesting
to a class than the class members
themselves? Moreover, such dis-
plays are always more interesting
to the teacher for she is challenged
to make helpful suggestions to the
group, to help them evaluate their
efforts, and to aid them in securing
needed materials for display.
Perhaps the ultimate m teacher-
pupil planning is when a group can
fimction almost independently, set-
ting its own goals, determining its
own procedures, and using the
teacher as a resource person to help
thein secure the materials and in-
formation the group feels it needs
to .solve its problem.
EdScreen & AV Guide — March, 1959
135
Israel-Giant Laboratory
(Continued from page 125)
I went on an unforgettable trip
with the mobile unit to see two
programs in villages of recent set-
tlers from Yemen and Morocco.
The first was held indoors and the
second outdoors imder the stars.
The director explained that it
takes quite a long time before
some of the older people and many
of the women come to see the films.
The experience is completely new
to them and they are fearful or
shy about it. They are more likely
to attend an outdoor showing for
they can sit or stand on the fringe
of the crowd and not feel so con-
spicuous, or so committed to par-
ticipation in this strange new event.
The programs which I saw con-
sisted of a newsreel summary of
the ten years of Israel's statehood,
a filmstrip on "Minorities in Israel"
which dealt with the Christians,
Moslems, and Druse, and a song
program. The audiences were in-
tensely interested.
Similar programs were given in
the Arab and Druse villages. I had
an interesting visit with the Druse
teacher who directs adult educa-
tion in the Arab and Druse vil-
lages in the Haifa area. (He had
been in the United States last year
where he appeared on television
and lecturecl in various universi-
ties.) He and the other people in
this program were enthusiastic
about teaching through films and
hoped that with more equipment
this program could be expanded.
In addition to the materials pro-
duced in Israel, American films,
filmstrips and recordings, distrib-
uted by the United States govern-
ment or sent by producers and
individuals from the United States
to Israel, are in wide use through-
out the country in every type of
school on every educational level.
As more equipment and more ma-
terials become available, Israel will
want to — and will know how to —
make very effective use of them to
help solve its educational problems.
Filmstrips
hy Irene F. Cypher
SCIENCE
FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH b SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series in
Brilliant Spectracolor
VISUAL
Box 599E
SCIENCES
Suffern, New York
It is good occasionally to review ma-
terial that departs from the "beaten
track." Much of what came in this
month was a bit different either in
general subject matter or in produc-
tion techniques. There are so many
things we need to learn about, and so
many things to call to the attention of
the boys and girls in our schools that
it always seems sad to us when every-
one keeps on talking about the same
old things in the same old way. This
is in no way intended to minimize the
importance of stressing basics, and does
not imply that we do not need to give
proper consideration to fundamentals.
But even the most basic of fundamen-
tals might be remembered longer if it
were made just a bit attractive or in-
teresting (heresy, perhaps, but just
the same we mean it!). While we are
on this matter of "basics," we should
also like to mention the importance of
lieauty and humor. Children in partic-
ular respond so wonderfully to true
Iieauty and sincere humor. It seems a
shame not to bring a little more of
both qualities into the production of
materials intended for use in classroom
work. One of these days we intend to
expound at greater length on this mat-
ter. Think it over when selecting ma-
terials for your own class, and see what
happens when you use something beau-
tiful to illustrate a point that has al-
ways been considered dull. This is par-
ticularly true with filmstrips, and we
still need filmstrips in hitherto unex-
plored areas of the curriculum.
Demand, Supply
and Balance
(9 strips, color; produced by The
Conservation Foundation, 30 East 40th
St., New York City 16: $49 for com-
plete set; $18 for any set of 3 strips).
This is one of the most intriguing
sets we have previewed in a long time
and one with a host of possibilities to
suggest for utilization. Basically the
set is said by its producers to be cre-
ated for the express purpose of ex-
posing people to concepts concerning
their environment. Certainly this is
needed, and is a worthy intent! To
do it, the various pictorializations in
the strips give us material on which
to build awareness and appreciation
of the items which vitally affect our
living. As we become aware of the
nature of these things we are led to
consider very important facts — that
there is no substitute for water, space
and pure air; that we must plan for
strategic use of natural resources; that
modern scientists are pushing back
frontiers in the study of life on this
earth of ours. The series is actually
divided into lliree units — Unit 1,
"What We Need," "Where We Find
it," and "How to Get It" for primary
grades; Unit 2, "The Demand, The
Supply, Balancing the Supply and De-
mand" is for junior and senior high
grades; Unit 3, "Can the Biologist
Meet the Demand," "Can the Chemist
Renew the Supply," "Can the Physi-
cist-Engineer Strike a Balance?" is for
senior high grades. At no time is the
viewer given a series of "pat" state-
ments. The technique has been fol-
lowed of posing questions that force
the viewer to look at a particular pic-
ture, find answers and form his own
concepts, or draw conclusions himself.
There should be some lively classroom
discussions with these filmstrips; cer-
tainly there will not be mere passive
viewing, and they offer much in the
way of lesson-stimulant power. We
refuse to recommend absolute grade
levels for material of this type because
there are so many possibilities for
using it with different age groups. It
is primarily most valuable for science
and social science units; it should also
be recommended for nature study,
camp and scout groups, and for any
unit on conservation.
Moody Science Filmstrips
(2 strips, color, produced by the
Moody Institute of Science, Los An-
geles 25, California; $6 per strip). Like
the world, the curriculum is full of a
number of things, areas that could be
made very interesting if approached
from a different viewpoint. In How
We See and Hear the producers indi-
cate that man has been provided with
eyes and ears to see and hear. If these
senses are properly used there are
many intersting and wonderful sights
and sounds to learn about. This film-
strip could be made the basis for a
motivation lesson of interest in the
world around us at different grade
levels from elementary through high
school. In Wonders of Snow we have
a series of close-ups of design patterns
found in snow crystals. These are in-
136
EdScreen & AV Guide — March, 1959
teresting and offer much in tfie way
of suggestions for creative art work
projects. Tfie photography is good in
both filmstrips and the color quality
excellent. The same producer has re-
cently announced production of flat
picture sets, and one of the first of
these sets deals with "Wonders of
Snow." The combination of large pic-
tures for display and study and the
filmstrip provides an excellent combi-
nation of resource material.
Parliamentary Procedure
in Action
(revised) (3 strips, color: produced
by Educational Filmstrips, Box 289,
Huntsville, Texas; 1 16.50 per set).
Many people today find themselves
faced with the problem of chairing
a meeting and not knowing the first
thing about parliamentary procedure.
These filmstrips, based on the book,
"The How in Parliamentary Practice,"
with special reference to Robert's
Rules of Order, will certainly help
them to handle almost any situation
from calling the meeting to order, pre-
senting reports, introduction of mo-
tions, handling of new business to
closing the meeting. This is not an
attempt to visualize a panicidar meet-
ing nor to provide a- story se<|uence.
The strips will be at their best if used
in connection with consideration and
discussion of the techniques involved
in conducting a meeting. Personally
we would recommend projecting them
several times— to give an overall pres-
entation of the general situation and
then in sections to illustrate each
point as discu.ssed. They will be help-
ful in both English and social studies
classes, and very good for newly elected
groups of officers of clubs and student
organizations. They are also to be
recommended for adult groups and
clubs.
Plantation Life
in Colonial Virginia
and Planter-Statesman
of Colonial Virginia
(2 strips, color; produced by Co-
lonial Williamsburg, Williamsburg,
Va.; |5 each). We can never fully ap-
preciate the present unless we also
understand the events and people of
the past. The two filmstrips consid-
ered here help to recreate a picture of
life and events in the formative years
of our history. The first of course
gives an overall view of life on a large
plantation of the Mt. Vernon type. It
unfolds a story of daily activities as
well as scenes of family life. The sec-
ond strip concentrates on the role of
the plantation owner as a statesman
and his part in drafting. laws and for-
mulating governmental patterns which
eventually helped to shape our own
government today. The strips help to
create something of the atmosphere of
colonial days and are to be recom-
mended for social studies units.
The Race for Space
(single strip, black and white; pro-
duced by Office of Educational Activi-
ties, The N. Y. Times, 229 West 43
•St., New York City 19; $2.50 single
strip, $15 for series of which this is a
monthly unit). Filmstrips are a "nat-
ural device" to use in conjunction
with newspapers, periodical and jour-
nals. This being so, you have only to
look at the amount of space allocated
in newspapers today to "space re-
search" to realize the timeliness of this
particular strip. It presents a sum-
marization of the activities currently
in progress in both the United States
and the Soviet Union; it also calls at-
tention to the various attempts to
penetrate into space by rockets and
satellites, and indicates some of the
barriers to be overcome as jet planes
venture into higher altitudes. The con-
tent of the strip has high potential for
pupil interest today and it can well
be used in both social studies and in
science classes at both junior and sen-
ior high school level.
AUDIO-VISUAL INSTRUCTION
JAMES W. BROWN, RICHARD B. LEWIS,
FRED F. HARCLEROAD
All at San Jose State College
Ready in April 1959
This text on audiovisual methods provides concrete, practical information on
the use of instructional materials to plan and carry out learning activities.
Examples of use have been drawn from all subject fields, from kindergarten
through college. It is the first audiovisual text to use an inventive and
stimulating format In which profuse illustrations are correlated with the text.
Emphasis throughout is on the principle that learning is most effective when
materials are integrated with instruction.
Send for Your On-Approval Copy
McGRAW-HILL BOOK COMPANY, INC.
330 West 42nd St. New York 36, N. Y.
EdScreen & AV Guide — March, 1959
137
Film Evaluations
by L. C. Larson and Carolyn Guss
Scene from the Brandon Film "Prehistoric Images: The First Art of Man"
Prehistoric Images:
The First Art of Man
(Brandon Films, Inc., 200 West 57th
Street, New York 19, N. Y.) 16 min-
utes, 16inm, sound, color, 1955. $250.
Description
"The artist records for those who
come after the image of the world he
knows." Thus, begins a journey back-
ward in time, revisiting the subterra-
nean world of the cave-painters of
prehistoric Europe. Tlirough the co-
operation of the French and Spanish
governments, the film recreates for the
beholder the rarely seen images traced
on the walls of the caverns of Lascaux,
Pech Merle, Niaux, and Trois Frferes
in France and Altamira, El Castillo
in Spain more than fifty centuries ago,
when these early artists sought shelter
there from. the bitter cold left behind
by the retreating ice-sheet.
The film begins with a montage of
images recorded by the familiar artists
of our time, then dissolves from cen-
tury to century back to the earliest art
of history, in ancient Egypt. Beyond
this point, the viewer travels in com-
plete darkness, with only the sound
of dripping water thousands of feet
below the earth's surface, to the sub-
terranean gallery. A finger of light ap-
pears to trace the bounds of this world.
For full minutes the camera records the
awe of the spelunker, moving through
great caverns and tortuous passage-
ways, until at last the searching circle
of light pauses on the signature of our
host, the silhouette of a human hand.
We now begin to see, in succession,
the strange beasts which popidate this
ancient hunter's world, traced with
skill and simplicity onto the walls and
cave formations. Some, like the horse,
still live in the area today. Some, like
the ibex and rhinoceros, are known
only in other climates. Still others seem
almost too fantastic to have existed —
yet all are here, coinhabiting the dark-
ness of the ancient grotto.
The camera records the anomalies
of this ancient art — the odd conven-
tions of distance and perspective, the
shaping of chance stone-formations
into horse or bison, and finally the
curious images of odd design which
surround the animal figures. To this
last mystery, the narrator suggests the
formula familiar in contemporary so-
cieties where voodoo rites are still
held — trace the image of the quarry
on the wall, then kill the image; thus
will the success of the hunt be assured.
We are now made aware of the image
of the sorcerer — and of the countless
arrow-like markings showering upon
the animal figures. The odd angular
shapes are traps to ensnare the run-
ning prey. This failing, there is a cliff
over which they may be driven — and
a feast awaiting on the rocks below.
Some riddles are left un.solved — Is
there an ancient myth behind the fig-
ure of a pony jumping over a red
sun? Is the image of a man beneath
the hooves of a running bison the
record of the price paid by the hunter?
The .secret lies with the bones of the
man who traced his hand on the wall
there in the ancient grotto.
Appraisal
The experience which this film pre-
sents is a blend of the art of the
movie-maker and of the painter. The
story is told with little need of help
from tlie sound track, which is low-
key and somewhat hypnotic (the sound
(|uality of the print reviewed was un-
fortunately poor). Variations in cam-
era movement and pacing, lighting,
and optical effects combine to keep the
film a fascinating treat to the eye
tliroughout — despite its motionless
subject-matter — from the grandeur of
the cavern to the violence of the
imagined chase. It should be interest-
ing fare to students of art and man,
whatever their ages.
— James \V. Armstrong. Jr.
Pictures Teach at
Penfield
(Local Eastman Kodak Audio-Visual
Dealer or Eastman Kodak Co., 400
Plymouth .Avenue. N., Rochester, New
York) Produced by Eastman Kodak
Co., 17 minutes, 16mm. sound, color,
1958. Rental free. For purchase infor-
mation apply to Eastman Kodak.
Description
With James Meagher, instructional
materials coordinator at Penfield
School, New York, as narrator and
guide, the film shows through the case-
study technique how the audiovisual
program in the Penfield Schools helps
boys and girls learn. It documents
with sound photography educational
practices in the utilization, distribu-
tion, and local preparation of audio-
visual materials.
The film opens with a scene showing
a school bus discharging two Penfield
School pas.sengers — David and his sis-
ter—at their home. In the kitchen
they are greeted by their mother who
gives them an after-school snack, dis-
cusses their day at school, and men-
tions their beforc-supper responsibili-
ties.
Later at the supper table, the whole
family discusses school activities. Be-
138
EdScreen & AV Guide — March, 1959
ore leaving the table. David mentions
I film on desert lands which they
lave been studying. They all agree
notion pictures help people under-
tand ideas. .As David leaves, Dad
eininisces about his school days when
le studied geography without the help
f motion pictures. A flashback shows
low the printed page failed to hold
lis attention and he found the pigtails
)f the girl in front of him much more
ntriguing.
A cut to a classro<im at Penfield
ichiiol shows the teacher preparing the
lass to see the motion picture "Life
II the Desert." Among points to be
)bserved she mentions "camel cara-
ans" and "artesian well divers." David
s the operator, other students manage
he blinds and lights. When all is
eady. the film is shown. The off-stage
(lite explains some of the more im-
portant learning advantages of motion
)i(tures.
I he action in the film shifts from
he classroom to the audiovisual office
vhere James Meagher, the audiovisual
oordinator, introduces himself and ex-
)iains some of the services and opera-
ional procedures of his department.
!lavid also explains some of the op-
■rations as he prepares Billy, another
tudent assistant, to take his first mo-
ion picture projection assignment.
Javid accompanies Billy to the class
n which they project the motion
jicture on bees.
Time elapses and, a year later,
3avid is in junior high school. Here
le is interested in taking pictures,
iome of his pictures are snapshots for
he yearbook. Others are slides of
"ocks and of a science experiment for
jse in class instruction. Slides of an
'Atoms for Peace" exhibit and vaca-
ion trips are also among many in the
chool audiovisual collection and are
tsed over and over again for teaching
Purposes.
.\ return to David's family shows
David urging them not to be late to
he l'T.\ meeting because his pictures
vill be first. .As his parents assure him
hat they will be on time because they
ire interested in his work and proud
)f his accomplishments, the film points
)ut that homes make schools what
hey are.
Appraisal
On the basis of several actual uses
)f this film with professional groups
iiteresied in the educational values of
he audiovisual program, the evaluat-
ng committee highly recommends it
IS useful for showing (1) the values of
in audiovisual program both to stu-
leiiis in classes and to the student
issisiants, (2) the scope and operation
)f a representative audiovisual pro-
;niiii. anil (3) the interrelationships
lul responsibilities of faculty, students.
and community as they develop the
best possible kind of learning environ-
ment and experiences for lx)ys and
girls. .Such learning factors as motiva-
tion, interest, reward, doing (self-
activity), need, and cooperation are
realistically depicted. Only in a very
few instances do the actors and action
fail to appear spontaneous. The Pen-
field School System, its audiovisual co-
ordinator, and the producers of the
film are to be commended for this
contribution to education.
Learning About Flcwers
(Kncydopaedia Britannica I'ilnis, Wil-
mette, Illinois) 10 minutes, I6mm,
sound, color or l)lack and white, 1958.
.SI 20 or S()0. Teacher's guide available.
Description
This film makes frequent usf of
time-lapse photography to show the
opening of the flower bmis on some
of the more common, lultivated and
wild plants and tells of the importance
of flowers to the |>lants and to man.
Opening scenes present static shots
of blue, red, antl white morning
glorie.s, then, by time-lapse photog-
raphy, show in a few seconds the
opening of a morning glory flower
bud — a process that would normally
take about two hours.
The film then shows "by moving
picture magic" the inifolding (lowers
of the common field weed, goat's beard.
The narrator tells that this unfolding
normally takes only fifteen minutes so
"why don't you try watching one some
day?" Time-lap,se photography then
pictures the opening of a tulip flower
and the opening of the many tiny
flowers that are in clusters on the
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435 S. El Molino, Pasadena, Calif.
1959
139
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pussy willow.
"Trees have flowers too," continues
the narrator as the visuals show by
time-lapse photography the unfolding
of apple blossoms as they emerge from
their buds. First, the bud scales are
the most conspicuous, then the leaves
appear and finally, a few days later,
the flowers burst forth. Thus, it is evi-
dent that both flowers and leaves come
from some buds.
Next, by time-lapse photography, the
film shows the unfolding of the bud
scales and the flowers of the flowering
dogwood. The narrator explains that
the flowers are clustered in the center
of the four white scales which are often
mistakenly thought to be flower petals.
The film continues by showing that
flowers in addition to being pretty are
also a source of food for some insects
but, jnore importantly, they produce
the seeds which are essential for the
reproduction of most plants.
Next, time-lapse photography shows
a bean pod emerging from the flower
and shows that within the pod there
are seeds. It shows the bean seeds being
planted and by time-lapse pictures the
young bean plant pushing through the
soil.
The next sequence depicts a pump-
kin in various stages of growth and
pictures a mature pumpkin being cut
open revealing many seeds. Further
examples include showing that apples
come from apple blossoms, dandelions
produce seeds which are easily scat-
tered by the wind and even the grasses
have tiny flowers which produce seeds.
By time-lapse photography, the film
shows the growth of a hepatica flower
and also the withering of flowers that
are picked.
The conclusion reveals that flowers
left on the plant will not only con-
tinue to look pretty but many of them
will make fruits and seeds which may
be gathered and eaten.
Ap]>rai$al
This film by the use of time-lapse
photography and other techniques does
an excellent job of enlivening and
clarifying an important but mostly
static subject. Not only does it present
specific facts concerning flowers but it
also creates a feeling of respect for
them by pointing out their importance
to the plant and to man. In this film,
the viewer sees phenomena which
would be difficult to see clearly by di-
rect experience because such processes
would need to be observed in stages
over a long period of time. Thus, in a
matter of seconds, the flowers are seen
bursting forth from the buds, the bean
pod is clearly seen emerging from the
flower. Nevertheless, the narrator en-
courages the viewer to observe for him-
self as many of these things as he can.
Even though in most cases, the film
indicates the approximate time thi
process observed by time-lapse photog
raphy in the film would take in nature
it is suggested that the teacher befon
showing the film clarify the relation
ship between actual time and scrcei
time. The personalized narration anc
the technical excellence contribut(
much to the film's effectiveness. Foi
example, the narrator suggests withou
being too obvious or authoritarian tha
it is better to leave the flowers in th(
field than to pick them. This film wil
probably be most useful on the pri
mary and intermediate grade levels.
— George Vukt
Trees: How We
Identify Them
(Coronet Instructional Films, Coronei
Building, Chicago, Illinois) 11 min
utes, 16mm, sound, color or black and
white, 1958. $100 or $55. Teacher's
guide available.
Description
Trees: Hmu We Identify Them
shows Marge and Kenny as they learn
to look for certain clues when identi-
fying trees — location, shape, bark, and
leaves. That a tree can be identified
by one or more of its features — shape,
bark, leaves, or fruit — and that a good
starting point for identification is to
find out what kinds of trees commonly
grow in the viewer's part of the coun-
try are the introductory ideas.
The film then locates on an outline
map various sections of the country and
by overprinted labels shows the trees
that are indigenous to these sections.
In the north, central, and eastern for-
ests the common native trees are fir,
pine, spruce, maple, and birch. In the
south, other trees are common — oak,
cypress, cedar, gum, and magnolia. In
the west the common native trees are
pine, spruce, cedar, fir, and giant red-
wood.
The film continues by showing that
in the winter it is easy to see the
shape of most trees and shows as ex-
amples the American elm, the rounder'
shaped beech, and the long, narrow
shape of tlie Lombardy poplar. Next,
it explains that the bark of many trees
has unique characteristics and can be
used for identification. It pictures the
mottled bark of the sycamore, the fur-
rowed bark of the oak, the smooth,
white bark of the birch, and the un-
usual bark of the shagbark hickory.
Continuing, the film tells of the
difference between deciduous and ever-
green trees. It explains that most ever-
greens have needle shaped leaves; how-
ever, some that do not, such as the
live oak, are also "evergreen." Blue
spruce trees are shown to have large
cones and square needles with sharp '
140
EdScreen & AV Guide — March, 1959'
points; the balsam fir — flat, blunt nee-
dles that seem to grow upward; and
the pines — needles that grow in bun-
dles or clusters.
It is also possible to identify decidu-
ous trees in the winter by examining
tlie buds. The film shows Marge and
Kenny examining the opposite buds
of a maple and dogwood and the alter-
nate buds of an oak and beech. They
put a few twigs in a vase of water in
the house and after the leaves emerge
from the buds, they identify them as
being beech leaves.
The film then shows that some
leaves are compound, such as those of
the horse chestnut, and some leaves
are simple, such as those of an elm.
Also, the edges of the leaves difl^er, for
example, the edge of the magnolia leaf
is smooth, that of the holly leaf has
sharp points and the tulip leaf is odd
shaped.
The fruits of a tree may also aid
in its identification. The film pictures
the prickly balls of the sycamore, the
acorns of an oak, and the green nuts
of the walnut.
As a final idea Marge and Kenny
are shown making a permanent leaf
record by pressing leaves on carbon
paper with a hot iron, then pressing
the leaves on a sheet of white paper.
The summary reviews the key ideas.
Appraisiil
The evaluation committee felt that
this film would be the most useful in
helping to introduce a unit on trees
and their identification. The teacher
could follow the showing with direct
experiences and numerous vicarious
ones. Since the film presents many
specific facts as well as broader con-
cepts, the teacher should probably
plan to show the film several times. Its
presentation of interesting yet simple
activities, such as the making of a leaf
print, will help to encourage the child
to learn more about trees. Teachers
of intermediate and junior-high classes
will probably find this film most use-
ful; however, many of the facts and
concepts presented are also taught in
senior-high biology classes.
— George Vuke
Spotty the FaTvn
in Winter
(Coronet Instructional Films, Coronet
Building, Chicago 1, Illinois) 11 min-
utes, 16mm, sound, color or black and
white, 19,58. $100 or $55. Teacher's
guide available.
Description
Spotty the Fawn in Winter tells the
story of a young deer who makes
friends with a little girl living on the
edge of the forest and receives food
from her during the cold winter
months as a reward for his courage.
The film opens with scenes of a
mountain lake in autumn, trees with
brightly colored leaves, and a moun-
tain brook with leaves floating lazily
upon it. "Spotty" is nibbling grass near
his mother. He is growing up and
sometimes explores the forest alone.
As later autumn comes, more leaves
fall. Spotty is growing larger and is
losing his spots. Some of his friends
are the rabbit, the beaver, the chip-
munk, and the birds. He is somewhat
unsure of the little girl in the log
cabin, however. She feeds the birds
from the suspended feeder and also
feeds the chipmunks and squirrels.
These animals are not afraid of the
little girl, but Spotty is still fearful of
going near her.
One morning Spotty awakens to find
snow all over the ground. Mother
doesn't seem to mind but snow is new
to Spotty. Everything looks changed.
The branches of the evergreen trees
are heavy with snow. Like other ani-
mals Spotty goes out to look for food,
but finds all the grass and leaves cov-
ered with snow. Soon he finds himself
following the path to the little girl's
cabin. He watches her put out food
for the birds. She sees Spotty and
brings out a wooden box in which she
puts some bread and corn meal. Know-
ing Spotty might be afraid, she hides
behind the corner of the cabin to
watch Spotty. He cautiously draws
near, takes a little food, then bounds
away.
Now the winter is becoming more
severe. There is a cold wind blowing
and a heavy snow falling. Spotty is
snuggled by a tree, sheltered from the
snow. He is not cold because of his
thick hide and fur. The snow and
wind eventually stop, and Spotty again
looks for something to eat. Even ever-
green twigs are eaten by a hungry
deer. He finds his way toward the little
girl's cabin, and she is there feeding
the birds. She holds out a piece of
bread and calls to Spotty. Spotty slow-
ly comes to her and eats the bread out
of her hand. Not only has Spotty some-
thing to eat, but he also has a new
friend.
Appraisal
Spotty the Fawn in Winter, a com-
panion film to Spotty: Story of a Fawn,
accomplishes adequately the purposes
of showing physical changes in a young
deer, illustrating seasonal changes in
the mountain forest, pointing out the
winter food problem of forest animals,
and showing kindness to animals. The
film is designed for children in the
primary grades. The telescopic shots
of this deer and some smaller ani-
mals are commendable. The rate of
development is satisfactory for the
primary-age level, and the continuity
of the film is excellent. The narration
runs appropriately with each scene and
is intended for the upper-primary vo-
cabulary.
The attempt at audience participa-
tion is achieved by using the little girl
in a simple, undramatic role into
which any child of that age could
easily place himself. The previewing
committee feels that this film left with
them a wholesome, pleasant feeling
and they feel that primary-grade chil-
dren will enjoy seeing it as well as
learning about the life of a fawn dur-
ing the winter months and how a little
girl befriends wild animals and birds
during the winter.
—J. Robert McAdam
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EdScreen & AV Guide — March, 1959
141
Each Room an AV Room
(Continued from pagr 127)
needed lor ihe new m liooi is dilii-
tult to dc-terniine in advaiicc. How-
ever, (he goal to be achieved can
be stated: To nnthc nil hinds of
equipment immediately available
to each teacher."
As the target dale lor ojjening
the school in .Se]Jteniber ]9')9 came
closer, decisions had to be made
about how much audiovisual eqinp-
mcnt. Jt was decided to provide
"niininumi essentials" but this was
difficult to estimate because it is
not known precisely what impact
this kind of audiovisual classroom
facility will have upon teaching
methods and procedures. Two fun-
damental assumptions, based upon
research evidence, had been made.
It was believed that "teachers want
to use audiovisual materials in
their teaching." It was also believed
that "there is a close relationship
between the building facilities pro-
vided lor using audiovisual ma-
terials and the extent the teachers
can and will use them."
The initial provision of "mini-
mum essential" audiovisual equip-
ment will be more than three times
that which has been provided for
any other Rochester high school.
In round numbers this means, for
instance, fifteen sounil motion pic-
ture projectors, twenty overhead
projectors, twenty taj>e recorders,
etc. But this is only a conservative
estimate of the amount of equip-
ment that eventually will be needed
and used in East High School.
Plans are being made to provide
additional audiovisual resources as
needed to achieve the goal of
providing every teacher with the
tools he needs.
There is more to be told about
the audiovisual facilities of Roch-
ester's East High School and it is
planned that this will be done in
two additional articles. The next
one will tell more about the small
auditorium or "Forum Room" with
its integrated radio and television
workshop studies. It is at this point
in the school' where the control
center is located for all of the radio
and television facilities that serve
ihe whole school.
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"Speed" and "Speed-up" are keynot-
ing the chaiigitig educational scene to-
day. "Learn more" and "Learn it
sooner" are dynamic factors in course
of study revision, curriculum develop-
ment and instructional materials prep-
aration nationally as well as locally.
The accomplishments of today's high
school graduate are far greater than
those of his parents. Ttie academic
school of today teaches, and properly
so, courses which were reserved for the
college student a generation ago. Not
by selection from above, but by ex-
pressed individual option in the demo-
cratic tradition, we are preparing
scholars for study, scientists for re-
■search and we are developii;g through
our schools not only opportunities for
advanced study but also terminal vo-
cational facilities unknown to any
previous generation of students.
Educational progress is continually
more closely relating schools and
school work to the needs of the indi-
vidual as well as to the local and na-
tional communities. There are many
reasons for this but basically it is not
"Sputnik" but rather the sincere de-
sire of each of us to give the next gen-
eration greater opportunities than we
knew.
"Speed-up" is affecting all instruc-
tional levels. "Speed-up" is changing
the shape of the classroom and the na-
ture of instruction. "Speed-up" does
not change the nature of learning but
rather finds new ways to encourage
more rapid advancement for all — and
particularly for the exceptional child.
"Speed-up" is attacking the elemen-
tary school and perhaps most wide-
spread is the clamor for foreign lan-
guage instruction in the primary and
intermediate grades. "Is this good?" is
a question which cannot be answered.
We are told tliat l)i-lingualism is tra-
ditional in many European countries
in the school program. Our solid Eng-
lish-speaking nation and neighbor to
the north have insulated us from this
iy]>e of thinking, .^nd, a generation
ago, when information transmission
with the speed of light was still a nov-
elty, such insulation was adequate to
protect the school child.
But today we must think in terms
of at least mastery of English and solid
acquaintanceship with one or moic
other languages. .\nd this instruction
will begin in the elementary school
someday.
Even when can be determined.
Faint rumblings of this development
are seerf today in national, state and
local reports of increased foreign lan-
guage interest. Parent-Teacher .Associa-
tion local groups undertake studies
and from their findings new avenues
of study are offered. The State lidu-
cation Departments, too, show this
growing trend and the U. S. Office ol
Education sees fit to publish special re-
ports on the employment of language
laboratfjry facilities in instruction.
.Are elementary school personnel
"dragging their heels?" Emphatically,
no! They are working to deternune
what teacher training is retpiired for
successful elementary school instruction
in another language. Rather than sav-
ing "we can't" or "we won't" they are
experimenting. And the simple and
frequently informal investigations to-
day indicate one major need — «(Yc-
qtialc nialeriuls.
This is a challenge of tremendous
proportion to the audiovisual field.
Particularly, this is a challenge to au-
dio oriented instructional materials
jjcrsonnel everywhere.
The child we would teach has not
yet mastered English. Grammar is
comparatively unknown to the child
except that some can "hear" the errors
in their own verbal conniumicalion.
Obviously the traditional introduction
to language study through the gram-
mar is out of the question. The child
can only study the language as a com-
munications medimn — as he studies
his own.
The child has learned his own lan-
guage through sound — and can learn
another. He has learned speech
through imitation, unashamed mimic-
ing, and so can learn another. There
is good reason for the ability of the
alien child to adapt himself more suc-
cessfully to a new linguistic environ-
ment than can his parents. The suc-
cess which the child can know can be
turned to good account in instruction.
142
EdScreen & AV Guide — March, 1959
I hf hick (v adcqualc Ifdching tnate-
liat.s. It is pointless to begin foreign
language instriu tion in the third or
fourth grade if that instruction is to
he interrupted at the sixth grade, and
hegun again in the ninth as though
there hail been no previous instruc-
tion. It is equally pointless to wait
to I)egin foreign language instruction
until speeth habits are set and set firm-
Iv if ade(iuatc materials are available
in the lower grades.
Audiovisual materials producers are
(hallenged with the superable task of
planning, protlucing and distributing
these instructional materials. These
will comprise the gamut of audiovisual
materials but, because the emphasis
must be placed on the communication
of ideas via speech, the greatest chal-
lenge faces recordings producers.
One change will lie in the philoso-
phy of production. Audiovisual mate-
rials suppliers have been in the habit
of thinking almost exclusively in terms
of "enriching" and "supplementing"
instruction and hardly ever in terms
of supplying basic instructional mate-
rials. But in this area we cannot "en-
rich" and "sujjplement" that which
does not exist and which (annot exist
for reasons of connniuiications diffi-
culty. No. the fundamental medium
of language instruction is audio and
the fundamental materials form is the
record, because the record is most flex-
il)le from the instructional application
standpoint. Tlie recording, however,
no more stands alone than does the
picture or other \isual stimidus. ,\ful-
tiple stimidation through audiovisual
media can l)e the basis for foreign lan-
guage instruction at all school levels
providing we are prepared to fill the
existing void — the void of suitable
material designed for continuous study
lor a six or eight year foreign language
instruction program to begin in the
tknientary school and to continue in-
to and perhaps through the high
school without interruption.
Such does not exist today . . . but
will be in the hands of teachers soon,
we hope.
PINOCCHIO is a favorite with chil-
<hen. Carlo (lollodi's creation has in-
trigued children and adults alike since
it was published almost eighty years
ago. There are two simple adaptations
available on records and one complete
l)iesentation.
Disneyland offers an adaptation of
I'inocchio (Disneyland ,ST 3095) taken
from the sound track of the motion
picture. In this adaptation Jimminy
Clrickel plays the part of the puppet's
con.science and narrates the developing
plot. This light but interesting treat-
EdScreen & AV Guide— March, 1959
ment of the (lassie story is replete with
music and other Disney-ish additions.
The recording generally follows the
main plot line through to the reunion
of the puppet witli Ciepctto. This is
an entertaining presentation and may
l)e used in a variety of informal situa-
tions in schools and libraries, but it is
primarily intended for entertainment
at home.
Similarly light in treatment, and
similarly |)riniarily intended for home
listening, is the Columbia recording of
I'inocchio (Columbia CL 1055). This,
too, is a musical adaptation taken from
a telecast. Mickey Rooney plays the
title role and the featured players in-
clude Fran Allison, Jerry Colonna,
Stubby Kaye. Martyn Green and Gor-
don Clark.
The (omplete story of Pinocchio
cannot be presented in the original
form, except as a continuing story. It
is too long for one "listening period"
for children just as it is too long for
them to read at one sitting. But Libra-
phone offers a complete reading by Ian
Martin. Libraries can use this record-
ing for story hoin- presentations as can
teachers.
The complete reading is the most
satisfactory presentation for instruc-
tional purposes. Whereas the Disney-
land and Columbia presentations are
pre.sented on two faces of a single 33.3
rpm disc the Libraphone presentation
occupic-s six faces on three 16.7 rpm
discs.
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Charles Lanipkin offers an excep-
tionally artistic performance reading
poems on SINGERS IN THE DUSK
(National Council of Teachers of Eng-
lish, XIV 25689/90). This superior
recording offers much to secondary
school English instruction and can be
made to serve a variety of sound pur-
poses. Hearing it can motivate cre-
ative writing and can develop audio
understanding and appreciation. The
poets represented are James Weldon
Johnson, Paul Laurence Dunbar,
Frank Marshall Davis, Herbert Clark
Johnson, Countee Cullen, Arna Bon-
temps, Langston Highes and Donald
Jeffrey Hayes.
The poems read include "The Cre-
ation," "Dawn," "Life," "Theology,"
"Ere Sleep Comes Down to Soothe the
Weary Eyes," "Tenement Room— Chi-
cago," "A Boy's Need," "The Wise,"
"Nocturne at Bethesda," "The Glory
of the Day Was in Her Face," "The
Negro Speaks of Rivers," "Mother to
Son," "Ballad of the Man Who's
Gone" and "Benediction." School and
public libraries can find profit in using
this recording with other anthologies
of similar poetry in special programs.
Further, these may represent a chal-
lenge to good sound system utilization
in a variety of listening situations.
Such material as this does not require
the formal classroom scene, but can
serve a variety of educationally valid
ends.
Charles Lampkin brings a variety of
experience and learning to this record-
ing. Born in Montgomery, Alabama,
Mr. Lampkin studied at the John Car-
roll University, the Cleveland Institute
of Music and the Juilliard Graduate
School. In addition to extensive ex-
perience as a public school teacher,
Mr. Lampkin is known as an actor
and as a platform lecturer on Negro
folklore and music.
-ii
How delightful are the memories of
childhood conjured up through reliv-
ing earlier experiences. ALICE IN
WONDERLAND and THROUGH
THE LOOKING GLASS are treasured
memories to most adults, exciting ex-
periences to most children. Here is
the free play of imagination designedi
to charm —and succeeding so well that
each generation pleasures in introduc-
ing Alice to the next.
These two titles have been superbly
recorded by Caedmon (Alice in Won-
derland: TC 1097 and Through the
Looking Glass: TC 1098) in a manner
which will delight young and old alike.
These recordings feature excellent
performances by Joan Greenwood, as'
Alice; and Stanley Holloway as the
narrator. Miss Greenwood brings to
the recordings an exceptional theatri-j
cal career involving performances ini
Shakespearean roles at the Old Vic
and as a comedienne playing opposite
Alec Guiness in a variety of film roles.
Mr. Holloway offers a similarly varied
acting career and brings exceptional
talents to the recordings. Miss Green-
wood and Mr. Holloway are supported
by such talented performers as Peterj
Bryant, Patricia Somerset, Billie Hill,
Timothy Batesoii, John Hollis, Rosa-
mund Greenwood and others.
Children and adults alike will en-
joy these listening experiences. The
recordings can be used in elementary
classrooms to motivate reading, and to
present the stories in this audio form.
Similarly, libraries can add these re-
cordings without fear to shelf and loan
collections.
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144
EdScreen & AV GuicJe — March, 1959
AV in the Church
by William S. Hocktnan
Locating Projection
Screens
Would you be unorthodox enough
o put one in a window, or in the cor-
ner of a room? We put one in a win-
low and we like it fine. Here's how it
lappened:
The photo shows it mounted and
lown. When up it is hardly noticed,
iet well back into the casement win-
low, it acts as a black-out for that win-
low and admits a pleasant and useful
lalo of light at the top and sides.
In this room there was no other lo-
;ation for it. It had to be on this
ide. We had no options. We could
hoose between a tripod or wall screen.
We needed all the feet, and even
nches, of throw we could get. Put-
ing a tripod screen in front of the
worship center would cut the throw by
J or 4 feet. Use was to be frequent,
nd to move the table away each time
was just too much bother, commotion,
md work. By hanging the screen in
he window we could get additional
hrow. It would be there to be easily
md quickly pulled down when
leeded; or pulled down ahead of time.
^ bit unorthodox, we agree, but an
rffective and acceptable installation.
In the same unorthodox spirit the
creen placement problem was solved
or a square preview room at the Au-
lio-Visual Center of Syracuse Univer-
ity. They placed it in one corner,
mounting it on neat brackets on the
converging walls. It was out of the
way, acceptable in appearance, always
ready, maximized throw, and put all
the floor space, except the extreme
front, within the angles of good view-
ing.
In like manner a dentist friend of
mine mounted a wall screen over the
door between his living room and den,
and on the den side. Now he just
pulls the screen down to show his
beautiful slides to his friends, and
when not in use the screen is out of
the way, out of sight, and handy for
the next use. A little ingenuity pays
off with screen placement.— WSH
Our Tiny Tots See
A Motion Picture
Every now and then I like to test a
film with an audience before writing
the review. It helps to keep my evalu-
ations from becoming too subjective.
No doubt many of my readers wish I
would do more of it. Here is an in-
stance I will tell you about.
I have just come from presenting
the sound and color film, Frances and
Her Rabbit, to our church week-day
nursery school of 97 children and staff
of six trained and experienced teachers.
Neither room used by the three age-
sections of this school being large
enough and suitable for this preview,
all the children were brought into an-
other room. It was set up so that each
section would have its own group of
chairs. While the chairs were over-size
for these children, the room was en-
tirely ready when the children were
brought in.
The three-year olds sat in the mid-
dle, directly in front of a wide-angle
screen; the four-year olds on the left
and the five-year olds on the right. An
aisle separated the sections. Since the
film had a running lime of only 11
minutes we hoped they could endure
the chairs that long. It was the best we
could do, so we went ahead.
Our purpose was to see if this film,
made for kindergarten and primary
grades, would interest these children.
Our secondary objective was to enter-
tain them. We did not aim for teach-
ing outcomes at all.
I gave the children a very brief "in-
troduction" to the film. I named the
pet and Frances. I told them what
would happen. Of course they wanted
to talk, but we got on with the film —
carrying on a conversation with 90-
some children was not our intention!
What happened? By and large the
middle group lost interest soon after
the rabbit finished drying his ears.
(He got them wet when he went out
in the rain.) They looked at the pro-
jector, at the other children, at each
other and talked a little. A few were
held by the .screen.
Over in the four-year old section at-
tention was better. They laughed
when the rabbit dried his ears, and
vocalized their reactions from time to
time. Several lost interest after a few
minutes, when Frances began drawing
her picture. From outward indications
I would say that their attention was
never more than 60 percent.
Obviously the five-year olds were at-
tending more and enjoying the film
more. Very few lost interest. They sat
forward in their chairs. They laughed;
they smiled; they showed their enjoy-
ment. After 8 minutes their attention
flagged a bit, as the picture making
seemed to come to a stall. It picked up
at the end where Frances and Hopper
went out to play, the rain being over.
What did we learn? First, that it is a
great bother to bring children into an
"audio-visual room." We would not
have undertaken it at all if we had not
wanted to test out the film on the
three age-groups under the .same con-
ditions of projection. (We use some
filmstrips in our program, always in
the regular room.)
Secondly, we certainly learned that
this film was not for the younger chil-
dren. It did interest the older section.
Thus, we are in agreement with the
producer when he says it is for kinder-
garten.
Thirdly, we are pretty sure that
there was some mental fall-out from
this film, but we don't know what.
Perhaps on Friday, when the children
return, some evidence of this will be
seen in their conversation and espe-
cially when they get to the "art" part
of the morning's program. Will they
EdScreen & AV Guide — March. 1959
145
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recall Frances and Hopper, her white
rabbit?
Another way to find out if this film
made any traction with the children
would be to phone the homes Wednes-
day afternoon and talk with the moth-
ers. It would be intresting, too, to see
how fast this film-experience recedes
to the periphery of the child's mind.
What will be the sticking power of the
images and ideas of this film in these
little minds? But, this is "research"
beyond our intent and competency.
While we were not checking this
film for its instructional values, we
believe that it has a high potential in
this direction. Obviously, it can be
easily used to give pleasure (entertain-
ment) and to expand experience. No
doubt at our ne^t Staff Meeting the
teachers will bring up these consid-
erations.
In conclusion, from what I have
seen of this film, I am in full agree-
ment with the distributor (Interna-
tional Film Bureau, 57 East Jackson
Blvd.. (Chicago 4, 111.) when he says
that "Francis and Her Rabbit will
leave children with a lot to talk
about." It certainly will motivate chil-
dren to talk about their pets, and it
certainly can be used by teachers in
both church and school to accomplish
many important outcomes, which they
will have no trouble at all in setting
for themselves once they have pre-
viewed this charming and technically
excellent film.— WSH
Opaque Projectors
Mrs. .S. ). Bradley of Florence, Ken-
tucky, observes in a letter that she has
"never seen opaque projectors recom-
mended for church use," and adds that
"there seems to be no limit to the
availability of really good pictures."
In closing she asks, "Is there some
reason why they are not satisfactory?"
Reducing a ten-page reply to sev-
eral paragTaphs, Mrs. Bradley, we
might put the whole matter this way.
There is a great volume of usable
material. The trouble is that too few
people see the potential of the mate-
rial all around them. One teacher will,
and while she teaches the projector
will get a lot of use. Her successor,
not envisioning the possibilities of her
own hand-made and hand-prepared
materials, will let the project stand
idle. Thus, a costly piece of equip-
ment must wait it out until another
person comes along who is enthusiastic
about this type of material.
.Again, some people have jumped off
without noting how deep the water
was! They found that usable material
was a little more scarce than they im-
agined. This hurt. They found, too,
that for best results a pretty dark room
was needed. That was often hard to
get. In like manner a good screen was
needed for best results. This slowed
the popularity of the opaque projector.
Very little ready-made material came
along for the opaque projector. Ma-
terials to supplement missionary and
stewardship education came in film-
strip and film form. Curriculum en-
richment material came in these me-
dia, also. Thus, those who produced
ready-made materials for the use of the
church by-passed the opaque projector.
This has had its eiktt on its populai
ily in the churches.
You must think your situatioi
through; you must reach your own de
( ision. It is best to estimate the i)oten
tial of any media in relation to you
basic need, to your teaching stall aiK
its interests and its attitudes, to tli
other equipment in use (or not in use
in your church. This study and dt
cision could well be that of a smal
grou]) of interested people. It wouh
he better still for this study to be madi
by an officially appointed committee
Then the decision would have statu^
It would hinge less upon the enthusi
asm of one person for a given type o
visual aid, and strike a better balanci
among all the fine media available t(
the churches today.
You say you "use a filmstrip projec
tor" in your little church. This is fine
Keep right on doing so. Your infer
ence that the opaque projector migh
take the place of filmstrips and filni'
is not quite sound. If you follow tha i
line of reasoning you will be in trou
ble. One visual aid does not substi
tute for another. They supplemcn
each other. Variety is needed in th(
church's program. Without filmstrip:
and films your visual aids progran
won't have much scope and variety.
You speak of the expense of film
strips. Look at it this way: If you bu>
a filmstrip for $10.00 and use it ;i«i
ten times in five years, and only 10(
people see it in those five years — Wliati
is the cost per person seeing it? Is ten
cents too much to afford? Can we evei
take cost figures seriously when wt
are sharing the Ciospel and its mean
ing with children and young people;
What money value would you put on
the insights, itieas, and convictions'
which the church and its teachers
shared with you when you were a
child and a youth?
In closing, let me go back to anothei
basic consideration: .Some teachers can
use opaque materials creatively; others
just show them. The catch comes im
putting them together so they have ed-
ucational impact. By and large a lot
of time and planning, and downright
educational understanding, is going
into the filmstrips and films which are
being made for church use. This tends
to make their use easier as well as more
effective in the hands of the average
teacher.
Blessings on your work and I hope
this will be of .some help to you.— W.SH
Exceptional Art Film
Rembrandt: Painter Oj Men is an
exceptional film in three ways: in con-
tent treatment, in technical qualities,
and in its psychological impact. Hav-
146
EdScreen & AV Guide — March, 1959
tested
VISUAL aids
for better teaching
Let your pupils see what you say. They'll learn
faster— remember longer. Scripture Press
offers a complete selection of tested visual
aids for more effective teachmg.
• FILMSTRIPS— 3SMM. Professionally done.
Story guide with each film, authentic,
captivating.
• FLANNELGRAPHS. Colorful, die-cut suede-
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story furnished.
» TABLE-TOP PROJECTS. Brightly colored,
stand-up figures moved around on map.
Lesson book included.
> FLASH CARDS. Hold in hands as story is
told. Complete story furnished with each set.
Order from your Christian bookstore or
write for FREE catalog. Dept. ESV-39
1825 College Avenue • Wheaton. Illinois
SCRIPTURE
PRESS
IHf fILM OOCIORS'
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in the science of
FILM
REJUVENATIOI
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Founded 1940
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MAKE YOUR
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AMERrCAN BIBLE SOCIETY
Audio-Visual Department
440 Fourth Avenue, New York 16
ing seen it twice in BitVV and three
times in color, this reviewer is more
than convinced of its general excel-
lence. Having invited in a few friends
for a preview, he observed its impact
on them —as he himself experienced it.
Produced in commemoration of the
.S.'jOtli anniversary of Rembrandt's
birth, this film passes before us sixty
selected original Rembrandt canvases
from twenty-nine museums located in
twelve countries. Who sets this feast
before us? Bert Haanstra, who was
commissioned by the Netherlands'
Government Information Service to
produce this informative, beautiful,
and moving film.
As the camera brings these great
paintings before us the commentary
(effectively narrated) adds its insights
and guides our thinking. Having left
many self-portraits, the producer has
with consummate skill used them to
bring the man Rembrandt as well as
the artist before us. In a sentence or
two his life and work is summarized as,
with great optical finesse, these self-
portraits fade one into the other as
the years of his life went by. With
such a beautiful ending, you can only
say, when you have regained your ob-
jectivity: "What a wonderful experi-
ence!" And so it was with this re-
viewer, lo see this film is to have an
experience, and no greater tribute can
be paid to a motion picture.
Who makes this fine film available
to the American public? Coronet In-
structional Films, Inc., Coronet Build-
ing, Chicago 1, 111. The running time
is 18 '/a minutes; you will think it
twenty eight! The color version, of
course, is more than worth the extra
rental cost. Very highly recommended.
-WSH
The editorial staff mem-
bers of this publication,
together with consultant ex-
perts, are in the process of
devising an improved for-
mat. The staff will be most
interested in hearing reader
reactions.
FILM SERVICES
TO PRODUCERS OF
16MM MOTION
PICTURES AND
FILMSTRIPS
Sound Recording
Magnetic Transfer
Editing ond Matching
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Colburn Color Positives
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Slide Duplicating
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LABORATORY
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164 No. Wacker Drive, Chicago 6
Telephone DEarborn 2-6286
EdScreen Cr AV Guide — March, 1959
147
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin^ Ph.D.
Romeo and Juliet — Shakespeare's great
love story illustrated In color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50. With guide,
$7.80.
Richard ill — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50.
With guide, $7.80.
The Glass Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Great — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50. With guide,
$7.80.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenio,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
Julius Caesar, set of 2 filmstrips in
black-and-white, presenting 97 scenes
in the M-C-M screen version of the
play. $6.00. With guide, $6.30.
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story,
its theme, its significance as on early
attempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Adventures of Robinson Crusoe — In
full color, 50 frames, o clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50.
With guide, $7.80.
Columbus — Black-and-white, based on
the J. Arthur Rank production starring
Fredric March. 55 Frames. $3.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the chorm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures, $7.50. With guide, $7.80.
Greatest Shew on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50. With
guide, $7.80.
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50. With guide,
$7.80.
148
/
EdScreen & AV Guide — March, 1959
New Equipment and Materials
For addresses of the sources supplying in-
formation on which these listings are
based, refer to Directory of Listed Sources,
page 1 57. For more information about
any of the equipment announced here,
use the Readers' Service Coupon on page
155.
NEW EQUIPMENT
CAMERAS, Still
Single-lens Reflex Camera. Japanese-
made "Topcon" features 58mm f:1.8
lens; split-image eye-level 1:1 view-
finder; 1-1 /1000th focal plane shut-
ter; single stroke rewind lever; folding
rewind crank; with lens $295; camera
body (interchangeable bayonet lens
mount) $195; carrying case $15.50.
BESELER.
For more intormation circle 101 on coupon
CAMERAS, Accessories
Copying Stand. The "Rowi" can be dis-
mantled to take very little space, yet
is solid enough for copy up to 8'/2xl3
on cameras 35mm to 4x5. Precision
adjustment for framing and focus.
Versatile, from microscopy to wall pho-
tos. $34.50; illuminator $19.85. B&J.
For more information circle 102 on coupon
"Exporite" Meter for Polaroid. A low-
priced meter fitting the Polaroid ac-
cessory clip reads directly 0-20 in new
EVS numbers, and ASA 70 to 1000
speeds. $6.95; case $1. PIDC.
For more information circle 103 on coupon
Kino-Titler. Includes height-adjustable
auxiliary closeup lens attached to cast
camera base; 1 2" spacing rod; easel
for holding 5'/2x4'/4" title cards. For
16mm and 8mm titling, including ani-
mated titles. $6.95. PIDC.
For more information circle 104 on coupon
Meeablitx Transistor Flashguns. SURER
Dual transistors reportedly assure con-
stant light output and flash factor dur-
ing extended lifetime of the batteries.
Model 101, using 4 batteries, $54.95;
Model 200, using 6 batteries, $69.95.
For more information circle 105 on coupon
Stereo-Microscopic Camera. A 35mm
Craflex Stereocamera with special
prism compensating system for use
with AO Cycloptic Stereoscopic Micro-
scope. Adapter attaches to microscope
stand and permits camera to be swung
into position over the eyepieces, to
take a 3-D record of exactly what the
eye has seen. AMERICAN OPTICAL.
For more information circle 106 on coupon
Strip Printer for 35mm Negatives and
Transparencies. Has built-in printing
lamp and safe light, permits 1 to 4
sec. exposure control. — useful in
duplicating schoolmade filmstrips;
microfilms. $49.50. B&J.
For more information circle 107 on coupon
Three-faced Flash Shield. Fits over most
flash guns; one face polarizes, an-
other compensates for use of daylight
film with clear flash bulbs; the third
is clear, guards against shattering
bulbs. $3.75 to $5.50. TIFFEN.
For more information circle 108 on coupon
Twin-Lens Closeups. Adapter for reflex
cameras with bayonet mount; lens
coupled with prism that compensates
for parallax between viewing and tak-
ing lenses. Field down to 7 to 10".
$7.95. PIDC.
For more information circle 109 on coupon
PROJECTORS, Movie & TV
Ediophor TV Projector. Large screen
(color 16' b&w X 32'), using Swiss
color wheel system, 35' trailer houses
4 cameras, etc., 2 projectors (800 lb.,
65" high, @ $16,000); crew of 8 to
operate, total cost $336,000. CIBA.
For more information circle 110 on coupon
PROJECTORS, Still
Rainbow "Magnajector"
Opaque Projector Weighs 28 oz. The
plastic "Magnajector," with 60-watt
lamp, is designed to project a field of
up to 35/8 X 3 inches. $7.95. RAIN-
BOW.
For more information circle 1 1 1 on coupon
PROJECTORS, Accessories
Combination Wheeled Storage Rack.
Films, filmstrips, tapes, slides each in
own compartment, on mobile cart that
serves as a projector stand. SMITH.
For more information circle 112 on coupon
80-foot Rear Projection Screen. POLA-
COAT rear projection screen material
is now available to order in any size
from 3x4' to 40x80', Seamless to 10',
edge-welded from endless rolls in the
larger sizes. $2.50 per square foot.
For more information circle 113 on coupon
Polacoat Projection Screen
Folding Projector Stand. Improved model
has metal top and middle tray 1 3x22";
metal dowels, wooden accordion-fold-
ing legs; adjusts to 22", 30", 36",
and 40" height; folds to approx. 16x
24x4". $14.95. OCTO.
For more information circle 114 on coupon
Ken-Rol-lt Projector Table features 10"
rear wheels for stairway transport.
40 '/a" high; 42 lb.; steel tube frame;
$49.50. KENROL.
For more information circle 1 1 5 on coupon
Mylar Splices Filmstrips. Tough, thin
splicing tape, either transparent or
opaque (for magnetic film), 16mm
single or double perforation, 35mm for
filmstrips. Also splicing block. Free
brochure. FLORMAN-BABB,
For more information circle 116 on coupon
Slide Mounts. Standard or 2'/4x3'/4.
Aluminum frame, thick micro cover
glasses, double fold heavy paper mask.
Choice of three mask apertures. Box
of 12 $3; 50 $12, EMDE.
For more information circle 117 on coupon
Stereomounts. Aluminum self-aligning
mask holds cover glasses. Three types
of mask — Close-up (under 7'), Medi-
um (4 to 20'), Normal (7' to Infin-
ity). Box of 20 $3.50; per 100
$16.50. For EK cardboard stereos
$32.50 and $14.50.
For more information circle 118 on coupon
Ultra-Violet Photomicroseopy. B&L-RCA
joint research has developed a compact
U-V image converter, an electronic ul-
trascope tube producing a visible im-
age. The microscope, with U-V optics
and image converter, is priced at about
$3250; the image converter unit (ul-
trascope and 35mm camera), for use
on existing monocular microscopes, is
priced at about $ 1 500. B&L,
For more information circle 119 on coupon
Wide-Angle Projection Lens. New 1 "
lens produces a 9' picture on a 10'
throw, on DuKane Auditorium Slide-
film Unit, $65. DUKANE,
For more information circle 120 on coupon
SOUND EQUIPMENT
Klallen 1216 Portable Tape Recorder.
All-transistor; 30-13,000 cps; Davis
EdScreen & AV Guide — March, 1959
149
"FIBERBIir' CASES
"THIY LAST INDEFINITELY"
IqHippad with steel corners, steel card
holder and heavy web straps.
Only original Fiberbilt Cases bear this
Trade Mark
Your Asswance
of Unmtt Quality"
for 16nim Film —
400' to 3000* H—l$
Sold by All Leading Dealers
NE>V!
A Major AJvanct in film Keel ConsfnttioH
PRECISION DIE-CAST ALUMINUM
HUB COMBINED WITH SPECIAL
TEMPERED STEEL REELSIDES MAKES A
TRULY PROFESSIONAL REEL.
MUCH MORE STURDY - TRUER RUNNING
COMPCO reels and cans are finished in scratch-
resistant balced-on enamel.
■• assured a lifetime of film protection with
these extra quality products.
Writ* for complete mtormotion.
REELS AND CANS • 16 mm 400 ft. through 2000 ft.
COMPCO corporation
IS 00 N<» SIVAIILDINO AVENUE
CHICAGO 4 7, ILLINOIS
iianutocturert of Photographic
KQuitmrnt tor Oier A QVAtlTEIl of a CKHTVRY
Flutter Suppressor; requires less than
30 watts, weighs 29 lb., adequate
amplification for long shots with any
good pro mike without extra ampli-
fier or mixers. HALLEN-SCHOEN.
For more information circle 121 on coupon
Harbeck Electrostatic Speaker. Maker
claims 360-degree dispersion, full
circle, full cycle; 4-8-16 ohm taps.
$)25. ELECTROCOUSTIC.
For more information circle 122 on coupon
Magnetic Tape Eraser. Bulk tape de-
magnetizer; reel spindle mounted to
prevent missed spots; 5 to 10 '/z"
reels; will demagnetize tools, instru-
ments, heads. $27.50. MICROTRAN.
For more information circle 123 on coupon
New Zenith Line emphasizes that it uses
no printed circuitry, citing this fea-
ture as a "service saver"; visible
operating controls are grouped acces-
sibly in one corner of the cabinet; the
Space-Command remote control is con-
tinued. TV-phonograph, console and
AM-FM phonographs and 14-17"
portable TVs are part of line. ZEN-
ITH.
For more information circle 124 on coupon
Noreico "Continental" Stereo Version.
This Philips' tape recorder has two pre-
amplifiers, with controls; for stereo
playback a second power amplifier and
dual cone speaker ($95) is needed.
The recorder is 3-speed (7 '/zips —
1 % ) 40- 1 6,000 @ IV2, five out-
puts, 7 tubes. $299.50. NAPHILIPS.
For more information circle 125 on coupon
60-watt Stereo Amplifier Kit. Two
printed circuit boards simplify as-
sembly. 9 — 42,000 cps. 4,8, 16
ohm speaker output impedances for
both stereo and monaural. 9x1 4x8 'A.
Complete punched chassis, all parts,
tubes, wire, solder and instructions
$84.50. Cover extra $6.50. ALLIED.
For more information circle 126 on coupon
Stereo Amplifier with two complete pre-
Amplifiers. Separate compensated vol-
ume and tone control on each channel.
Use with all crystal or ceramic stereo
cartridges. 50-15,000 cps. 4-ohm
output impedance. 35 watts. 8'/2"x
4 1/2 "x3 3/4". 4'/2 lb. $29.95. MASCO.
For more information circle 127 on coupon
Stereo Basic Amplifier. Two 15-watt
amplifiers mounted on single chassis
for stereo or 30-watt monaural
(switch), for use with any stereo pre-
amp. KN-1515; $74.50. ALLIED.
For more information circle 128 on coupon
Stereo Recorder for Satellite Tracking.
14" reels, 4 speeds (1% to 15 ips) ,
low signal to noise ratio, professional
standards. $805. INTERAD.
For more information circle 129 on coupon
Tube Checker Kit. Checks filiament con-
tinuity, sorted elements and cathode
emission of 400 tubes most common-
ly used in TV, radio and hi-fi equip-
ment. Flip cards and selector slide
switches provide rapid selection of
any type of pin connections. All parts,
wire, solder and instructions. $19.95.
ALLIED.
For more information circle 130 on coupon
12- Watt Hi-Fi Amplifier Kit. Complete
with 4 tubes and rectifier; designed
for budget-minded hi-fi do-it-your-
selfer. Less cover $19.95. ALLIED.
For more information circle 131 on coupon
Video Monitor. Front controls, 17", 500-
line resolution with stable vertical hold
circuitry for use with industrial-edu-
cational cameras. Removable front
facilitates cleaning safety glass and
tube. Model L59B $189. MIRATEL.
For more Information circle 132 on coupon
MISCELLANEOUS
Columbia Signmaker. Letter, numeral
and ornament templates, hand guided
in chute, instant-dry inks in 6 colors.
Standard set includes 17 styles of let-
ters ranging from %" to 8", plus 8
plates of ornaments and special words
— $139.50. Banner-maker Set —
$299.50. Single templates $3.98 up.
Used for school signs and posters, dis-
tributive ed and slow learner classes.
COLUMSICN.
For more information circle 133 on coupon
High Precision Film Transport. A modi-
fied B&H movement is applied to film
transport, (.0005" tolerance), for pre-
cise positioning and reading of 35mm
single-frame micro- and data film. Up
to 200' capacity, projected at 24 or
3 V2 frames per second. Magnification
variable 1 5x to 20x. MAST.
For more information circle 134 on coupon
Sign-Making Kit. Free month's trial offer
of over 5,000 di'e-cut letters and nu-
merals %" to 2", 300 mounting strips
and 50 showcards; choice of red or
black or mixed; returnable after
month's trial with no charge for mate-
rials used — or remit $29.75. WEB-
WAY.
For more information circle 135 on coupon
Universal Flash Unit. German - made
"Kobold" flash gun takes all three
types of flashbulbs — Baseless, M-2
and Bayonet. Built in test lamp. With
case. $11.25. B&J.
For more information circle 136 on coupon
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes (running time)
fr — frames (filmstrip pictures*
si — silent
sd — sound
R — rent
b&w — black fr white
col — color
PrI — Primary
Int — Intermediate
JH— Junior High
SH— Senior High
C — College
A— Adult
ARMED FORCES
Share a Proud Tradition mp UWF 15min
sd b&w $29.79. The U. S. Marine
Corps as a career opportunity for young
women. SH
For more information circle 137 on coupon
ARTS 6 CRAFTS
Print With a Brayer mp BAILEY 8min sd
col $75. Creative use of impress tech-
150
EdScreen & AV Cuicde — March, 1959
niques and examples of many types of
results obtained. JH-A
For more information circle 138 on coupon
The Hunters mp CONTEMPORARY 60
min sd col $400 r $40; bCrw $275 r
$25. Winner of the 1958 Flaherty
Award, produced by Film Study Center
of the Peabody Museum. African
hunt>ers' quest for food, in sensitive
photography and narration, plus an oc-
casional background chant, provides
exceptional camera-study of primitive
culture. SH C A
For more information circle 139 on coupon
BUSINESS EDUCATION
Iffective Salesmanship 5 mp ICR ea
15min @ $135. (Preview service
charge $10 ea.). 1: How to Keep
Your Customers Yours. 2. How to
Handle Price Resistance. 3. How to
Plug Time Leaks. 4. How to Pack-
age Your Personality for Greater Pull
Power. 5. How to Help Your Cus-
timer Overcome Decision Fear. A C.
For more information circle 140 on coupon
How to Take the Guesswork Out of Your
Hiring 12 sfs ICR sd col $395. Dr.
Robert N. McMurry narrates the series.
Titles include: The Stakes Are High;
Screening Out the Unqualified; Sensi-
ble Psychological Testing; Checking
with Others; The Patterned Interview;
How to Conduct the Patterned Inter-
view; Basic Character Traits; Motiva-
tion I & II; Emotional Maturity I & II;
Making the Final Rating. A.
For more information circle 141 on coupon
The New Role of Decision Making. 5mp
ICR ea 15min $135 ea. Preview
service charge $10 ea. against future
purchase. 1 : Decision Phobia. 2.
How to Create the Best Climate in
Decision Making. 3. Communications
— The Life-line to Good Decisions.
4. Fact Finding — Motivational
Methods. 5. How to Put Your Deci-
sions to Work. Meeting leader's guide
and visual digest with each film. A. C.
For more information circle 142 on coupon
Oyer-the-Counter Selling. 5mp ICR ea
15 min @ $135. (Preview charge $1 0
ea.). 1. How to Say "No" Without
Giving Offense. 2. How to Sell Crea-
tively Without "Pushiness." 3. How
to Keep Your Customers Coming Back
... to You. 4. How to Help Win
New Customers. 5. How to Merit the
Rank of a Professional. A C.
For more information circle 143 on coupon
Your Attitude is Showing sfs ICR 47fr
LP. $79.50; $10 approval service
charge. Includes guide, mobile, set of
participation cards. Emphasizes per-
sonal attitude as key to business suc-
cess. A.
EDUCATION
Making Teaching Effective fs OSU 39fr
si bCrw $3. The curriculum atmos-
phere in which audio-visual materials
are most effective. TT.
For more information circle 144 on coupon
'ictures Teach at Penfield mp KODAK
78min sd col free. The role of audio-
visual and photographic student groups
in a central school system. Filmed in
a multi-unit school system with par-
ticipation of teachers and students.
Shows stimulation of students toward
both learning and character develop-
ment in constructive contribution to
school and community. JH SH C A
TT.
For more information circle 145 on coupon
Point of Decision mp OSU HVimin sd
col $160 b&w $60. A school board
meets to discuss the addition of a full
time guidance counsellor to the faculty.
Each brings his own viewpoint, the is-
sue is not fully resolved in the film
but is brought to the "point of de-
cision," SH C A TT
For more information circle 146 on coupon
School Progress 1800-1958 (24 color
slides). Schools, books, equipment of
various types at different periods; as
shown on education demonstration
train. Set (24) $9.05 incl. postage.
WALTSTERL.
For more information circle 147 on coupon
Teaching Tools (series) 9fs OSU si col
$4 ea. How to Keep Your Bulletin
Board Alive (33fr). A Parade of Bul-
letin Boards (46fr). Actual class-
room boards analyzed. How to Make
and Use the Felt Board (54fr). Im-
proving the Use of the Chalkboard.
(44fr). Handmade Lantern Slides
(51 fr). The Diarama as a Teaching
Aid (59fr). The Opaque Projector
(46fr). A Simple Exhibit Technique
(40fr) useful rig for classroom or
hall. Making Geographic Models
(55fr) in three-dimension from any
map showing elevations. TT.
For more information circle 148 on coupon
The Cranford Story mp ESSO 1 5min sd
col free. How a Junior High School
makes use of free materials supplied
by Industry to help teachers improve
science instruction. Jr. High students
in Cranford, N. J. are the "actors."
TT PTA.
For more information circle 149 on coupon
This Is Exploring mp BSA 25 min sd
col $155. Solution to America's teen-
ager problem offered in the program
of Explorer Scouting, from skin-diving
to electronics, from high adventure
to hi-fi. SH A.
For more information circle 150 on coupon
FEATURES
The Children Are Watching Us mp BRAN-
DON 85min $45 up. Italian dialog.
English sub-titles. A child adrift in
a violently incompatible society. The
first collaboration between Vittorio de
Sica and Cesare Zavattni, later pro-
ducers of Bicycle Thief and Shoeshine.
CA.
For more information circle 151 on coupon
Fernandel the Dressmaker mp (French)
BRANDON 84min; English subtitles.
$32.50 up. France's first funny man
inherits a dress salon and has a high
old time with illicit amour and haute
couture. C. A.
For more information circle 1 52 on coupon
Gift for Music mp (Russian) BRANDON
89min $32.50 up. Excerpts from
Glinka, Tschaikovsky, Bach, Beethoven,
Mozart and Grieg are played by stu-
dents in this story of a young war '
there's
no other
recording tape like
Irish
FERRO-SHEEN.,
exclusive
Irish process for
producing the smoothest
possible tape surface
[irish FERRO-SHEEN' tape\
^ can't sand down your magnetic ^
heads or shed gummy
oxide powder into
your machine
Why risk the gradual deterioration of your
precious tape recorder when ultra-safe irish
FERRO-SHEEN costs no more than ordinary tape?
I 1
ORRadio Industries, Inc. £5.3
Audio-Visual Department
Shamrock Circle, Opelika, Alabama
Kindly send me free of charge and without
any obligation the item(s) I have checked:
n Complete, detailed chart of playing times
for various types of tape In different reel
sizes at all standard tape speeds.
n "Tape It Off the Air"-lhe brochure that
explains the correct way of tape record-
ing radip and TV broadcasts.
Name
Position-
School-
Street Address^
City .
-Zone.
-State-
& AV Guide— March, 1959
ISl
SLIDE MAKING
EQUIPMENT
• IDEAL 3'/4x4
LANTERN
SLIDE MATS
The Professional
Standard For 50
YearsI
Package - 25 mats 50c
Box - 100 mats $1.85
1000 in bulk (not assorted) $15
And
• "RIGHl SIDC UP" Red Spot fndenfi-
fitation Labels: 0"i)Iity-W),itc-gummed-
Accept? Ink No -1008 Box of 250 $3
• Type Yoor Own Slides
on B&J RADIO MATS
Special crabon for writ-
ing or typing titles —
transparent cellophane
and masking mat in-
cluded. White, amber or
Rreen.
2«2" (100 slides) $2 — 3V,x4' (5P slides) $1.50
• NIW SLIDt riLt
Notebook style— displays
12 slides in full view
The VUE-FILE mount
fits standard
3-ring binder.
No. 4010.
Box of 25 $8.75
Box of 100 S35.00
SPEC1AL-«G4010 to fit glass mounted slides.
Box of 100 $40.00
• lANTERN SLIDE
riLE BOX Individual
slide grippers hold 76-
3',ix4" slides Leatherette-
covered wood. Handle.
No. 4011 $7.50
BURKE & JAMES, INC
321 S. Wabash Chicago 4. Illinois
MARTHA GRAHAM
&
COMPANY
a dancer's world
Miss Graham narrating and illu.slratinfc tier theories
with specially choreographed basic techniques, and ex-
cerpts from the Company Repertoire,
• "The film demonstrates how much a skilled and
sensitive fllm maker can bring to the presentation of
dance on the screen."
Arthur Knight, [>ance Magazine
• "An exquisitely beautiful experience."
Katherine Cornell
• CARLSBAD FILM FESTIVAL AWARD 1957
30 Minutes, black 8C white,
Rental ^17.50, Sale ^175.00
REMBRANDT FILM LIBRARY
267 W. 2r,th St. New York 1. N. T.
OKegon 5-7220
FAMILY SHELTER PRIMARY
An original ftlmstrip series In color deplcling the
experiences of a teal family with housing, from a
trailer to a built to order home. Stres^ Is laid on
the many workers, near and far, who contribute to
the finished pniduct.
PLANNING A HOME
MY DAD IS A CARPENTER
BUILDING A HOME
FROM TREE TO HOMESITE
MEN AND BUILDING MATERIALS
M'iile Sow For Sew Catalog
FILMSLIDE SERVICE
(505 fairmountJve.EICernliiS.Calil
orphan who proves a musical prodigy.
FC.
For more information circle 1 S3 on coupon
Lourdes and Its Miracles (French) mp
BRANDON 90min. Re rental, apply.
The pilgrimage, with its processions,
singing rituals — and then the cam-
era is witness to the cures reported
while the film was being made.
Recommended by the Bishop of
Lourdes. CA.
For more information circle 1 S4 on coupon
Man in the Shadow mp UWF 80min
col; also Cinemascope. Killing of a
Mexican laborer triggers resistance of
ranch owner empire to law enforce-
ment by courageous sheriff. Jeff
Chandler, Orison Wells.
For more information circle 155 on coupon
This Is Russia mp UWF 67min sd col
apply. Producer reportedly arrested
seven times while photographing "for-
bidden subjects"; coverage from Bal-
tic to the Chinese border. SH C A.
For more information circle 156 on coupon
GUIDANCE— Vocational
Member of the Team sfs NASW 86fr LP
and script and discussion guide. Free.
Medical social work as a career. Story
line shows how case worker helps to
prepare a little girl to face a heart op-
eration, SH C A
For more information circle 157 on coupon
HEALTH & SAFETY
Off-site Monitoring of Fallout from Nu-
clear Tests mp UWF 29min sd col.
Radiological activities of the U. S. Pub-
lic Health Services in the off-site area
of the Atomic Energy Commission test
site in Nevada. Intended for the infor-
mation and training of public health
and other personnel concerned with
the effect of nuclear fallout. C
For more information circle 158 on coupon
Rescue Breathing mp AMERFP 21 Vimin
sd col $200 b&w $110. Teaches the
techniques of mouth-to-mouth and
mouth-to-nose resuscitation now offi-
cially adopted by the American Red
Cross and American Society of Anes-
thesiologists. Easy to learn. "A child
can do it."
For more information circle 159 on coupon
HOME ECONOMICS
Basic Technique for Home Landscaping
mp USDA 1 1 V2min sd col apply. Pro-
duced in cooperation with the Ameri-
can Association of Nurserymen, the
film outlines the considerations that
govern landscaping for front public
area, play and garden space, and
private outdoor living areas. SH C A.
For more information circle 160 on coupon
Child Care Problems of Physically Handi-
capped Mothers mp UCONN 30min
sd col $145; loan $1 service charge.
Problems of orthopedically handicap-
ped homemakers; how various tasks
are done and how they could be
improved. TT A C.
For more information circle 161 on coupon
"Where There's a Will" mp UCONN 28
min sd col $165; loan $1 service
charge. How four handicapped mothers
make adjustments to resume the
home responsibilities. Introduction I
Dr. Lillian M. Cilbreth. Both chj
lenging and reassuring to handicappi
mother and to her family. A C.
For more information circle 162 on coupon
INDUSTRIAL ARTS
Grinding Wheels and Their Applicatii
mp SIMONDS mp 24min sd col. Fre
Different types of wheels, their pu
poses and identifying symbols. Indu
trial arts classes, in-plant trainin
SH A
For more Information circle 163 on coupon)
INDUSTRY
Highway Hearing mp MODERN 29 '/2m
sd col free. A community fac«s pro!
lem of relocating a highway which h.
always been considered the life-givir
artery of the town and the surrounc
ing farm area. Sponsored by Do
Chemical Co. SH A
For more information circle 164 on coupon
Mainline, U.S.A. mp UWF 20min sd c
free. Vital role of railroad transport,
tion; research, modernization. SH C
For more information circle 165 on coupon
Transportation by Air mp MH 14min ■
b&w $80. Role of aviation in Amer
can transport. Many workers contrib
ute to maintenance and progress. J
SH
For more information circle 166 on coupon
Transportation by Water mp MH Hmi
b&w $75. Ocean liners, ferry boat'
freighters, tugboats. Most great citici
are world ports. Importance of ir
land waterways. JH SH
For more information circle 167 on coupon
LANGUAGE ARTS
Once Upon a Time: Fairy Tales for Dram-
atization rec AUDED 12" LP $4.7!
Four classic tales adapted for listenin
and dramatization in primary class
room. Original background music an
sound effects. Pri.
For more information circle 168 on coupon
Sound Effects 3 rec 1" 78rpm. 29 re;
life sound effects; for aural identifies
tion; radio and TV scripts, simulatio
and programs; tape recorder "reports,
etc. Set (3) $2.98 plus 25 cents fc
shipping- insurance. WALTSTERL.
For more information circle 169 on coupon
Un Pueblo de Espana mp CHURCHIL
1 Imin sd col $100 b&w $50. Homi
family and simple occupations in Span
ish village with slow-paced track tail
ored to beginning Spanish student:
This is a shorter, simplified an
slowed-down version of the award win
ning Village of Spain.
For more information circle 170 on coupon
Word Building in Our Language mp COR
ONET Hmin sd col $110 b&w $6C
How many of our words are built b
adding prefixes or suffixes or both to
root, and by combining words or part
of them. How words are derived fror
other languages, frequently Latin. Cen
eral principles of structural growth c
words. JH SH
For more information circle 171 on coupon
152
EdScreen & AV Guide — March, 195'
LITERATURE & DRAMA
American Poetry Pre- 1900 2rec EAVI
12" LP. Bradstreet, Freneau, F. Hop-
kinson, Adams, J. Hopkinson, Pier-
pont, Woodworth, Hal leek, Drake, Bry-
ant, Pinckney, Emerson, Longfellow,
Whittier, Poe, Holmes, Thoreau. Read
by David Allen, Nancy Marchand,
David Hooks. SH C
For more information circle 172 on coupon
The Man Without a Country sfs FILM-
SED 60fr, 10" LP, col $15. Sound
dramatization of the Edward Everett
Hale story of Lt. Philip Nolan, charged
with complicity in the Aaron Burr con-
spiracy. Yale University School of
Drama. JH-A.
For more information circle 173 on coupon
Milestones in Writing 6mp CFD 1 Omin
sd col $100. These films, made by
use, feature Dr. Frank C. Baxter, au-
thority on the history of books and
printing. Paper making, manuscripts,
pictographs, the alphabet are some of
the main topics. JH SH C
For more information circle 174 on coupon
MATHEMATICS
Plane Geometry by Record rec AUDIO
AID 12" LP $3.65. Presents 9 basic
axioms and 14 postulates; 61 theorems
with suggestions for their proof; 66
theorems grouped according to geo-
metric figure involved; 30 key defi-
nitions. SH C
For more information circle 175 on coupon
MEDICAL SCIENCES
Epidemiology of Staphylococcal Infection
mp-fs UWF 13min sd col. Filmograph
or filmstrip with taped narrative 14min
1 1 2 fr. Complex transmission patterns
resulting from interaction of the etio-
logic agent, the reservoir, the host and
the environment. Hospital personnel
as carriers. Professional.
For more information circle 176 on coupon
Prevention and Control of Staphylococcal
Infections mp UFW 14min sd b&w.
Aseptic techniques and improved
housekeeping procedures as control
measures against infection in hospitals.
Professional health personnel.
For more information circle 177 on coupon
MENTAL HEALTH & PSYCHOLOGY
Ix Understanding mp OSU 1 5min sd col
$150. An actual pediatrician works
with three children and their mothers.
Emphasis is on the art of dealing with
people, interview techniques, physical
examination routine, proven methods
of offering advice. C XT
For more information circle 178 on coupon
MUSIC
amous French Fanfares and Marches
rec EPIC LP 12" $3.98. The band of
French Navy, a century-old institution.
For more information circle 179 on coupon
lower Drum Song rec WESTMINSTER
LP $5.98. Selections from the Rogers
and Hammerstein hit musical.
For more information circle 180 on coupon
The KEYSTONE/ Standard Overhead Projector
IS available /< for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
.signed for the projection of Standard (3i4" x 4") Lan-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appr<)priate accessories 1 achistoslides
(4" X 7"), 2" or 214" Slides. Strip Film, and Microscopic
Slides.
It is useful —
In the Science Category with appropriate units of
slides in Phvsits. Biology, General Science, Health, Hy-
giene, Physiography, and Klementary Science.
In the Mathematics Category in teaching Number
Combinations tacliistoscopically; Solid Geometry with
Stereograms.
In the Modern Languages Category in teaching
French and Spanish with I achistoscopic Units.
Write for Further Information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO.. .Meadville, Pa. Since 1892, Producers of Superior Visual Aids.
The BLUE BOOK of
Audio-Visual Materials
sWdcs
tecot
iinV^
d\*9*
fhe ONLY source-book that completely correlates
all four principal types of instructional materials
Costs Only $1.00
Fill Ouf and Mail This Coupon
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE Special Offer 3/59
2000 N. Lincoln Park West, Chicago 14, III. (Date of publication)
Please enter my order for the BLUE BOOK OF AUDIO-VISUAL MATERIALS
as checked below:
-Copies of 1957 Issue @ $1.00*
-Copies of 1955 Issue @ $1.00*
-Copies of 1958 Issue @ $1.00*
-Copies of 1956 Issue @ $1.00*
-Copies of 29th Edition (1954) @$1.00*
-Copies of 28th (Cumulative) Issue @ $2.00*
-Copies of Combination Offer: One each of all six of the above for
only $5.00* — a $7.00 value.
Name-
Address
City & Zone-
□ Check here if you wish to pay later.
" ) We pay postage if remittance accompanies order.
n Check here if you are interested in bulk rates.
- State-
& AV Guide— March, 1959
153
DON'T WAIT - -
TO PROLONG
THE llfE OF
YOU«
MOVIE f ILM
All givt
VACUUMATE!
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
W Young America
• at BO extra coct to you
The Famotu
Y4CyU[114H
FILM PROTECTIVE PROCESS
swIr vap 0 RATE
PROTECTS AGAINST Scratches. Fing^-r-
marks. Oil. Water and Climatic Chanftei
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Prccest la Available to
You in Key Cities Throughout the US
Write for Information Now
Vacuumate Corp., 446 W. 43rd St., N. Y.
flWLiNG Pictures
AQUARIUM
WONDERLAND
Fourth Grade to Junior High
for Biological Science.
Color film — 10 minutes $100.00
Write for Study Guide and Previews.
1056 S. Robertson Blvd.,
Los Angeles 35, Calif.
IRON CURTAIN LANDS
'Post-Stalin Period)
An up-to-date, objective, authoritative sur-
vey of the Soviet Union and her European
Empire.
Edited under the supervision of Dr. Michael
Petrovich Ph.D., Associate Professor of
History, The University of Wisconsin.
16mm sound, 20 minutes. Color or BirW
Preview Prints Available
A Grover-Jennings Production
P O. Box 303 Monterey, California
Folk Songs from Erin rec WESTMINSTER
LP $4.98. Deirdre O'Callaghan accom-
panies herself on the harp. 20 selec-
tions, about half in Ca«lic.
For more information circle 181 on coupon
Music and Song of Italy rec TRADITION
LP $4.98. Bagpipes, guitar, accordion,
jewsharp, tamborines and flute accom-
pany Alan Lomax. Collaboration of
National Folk Song Museum of Italy.
For more information circle 182 on coupon
Texas Folksongs rec TRADITION LP
$4.98. Sung by folkmusic authority
Alan Lomax; banjo and guitar accom-
paniment by Guy Carawan, harmonica
by John Cole.
For more information circle 183 on coupon
PHYSICAL ED. & SPORTS
Australian Olympic Swimmers 1 8 mp
"loops" CANHAM $29.75. Motion
study loops provide repetitive demon-
stration above and underwater of the
champion Australian swimmers who
dominated 1956 meet. SH C TT
For more information circle 184 on coupon
Ski Flight to Austria mp HOOK 26min
sd col. Apply for rental rates and
fund-raising terms. Skiers from 22
Pennsylvania clubs fly to Austria and
ski Kitsbuehl, Zurs and St. Anton. Of-
ficially sanctioned for raising funds for
the Olympic Ski Games Committee.
C A
For more information circle 185 on coupon
PRIMARY GRADE Material
Helpers in our Community mp CORONET
llmin sd col $H0 b&w $60. As a
primary grade discusses this subject
many interesting people and their oc-
cupations are pictured — street repair-
man, doctor, store keeper, bus driver
and others. Pri.
For more information circle 186 on coupon
How To Use Tools mp FRENDAL 14min
sd col b&w. TV's Ted Knight and his
puppet, Bernard, bring industrial arts
to primary grades. Pri.
For more information circle 187 on coupon
Joey and the Ranger mp 1 4min COX sd
col $150. Boy finds baby grosbeak
and starts to tame it. Yosemite Na-
tional Park Ranger tells him the bird
is not really lost. On their way to the
site where the bird is to be restored to
its parents numerous wildlife is ob-
served. Pri.
For more information circle 188 on coupon
The Miller Grinds Wheat mp BAILEY 10
min sd col $110 b&w $60. How
wheat is brought to the mill, ground,
sifted, sacked, and delivered to bak-
eries. Two primary age children are
taken to visit a small mill where wheat
is still storfe-ground. Pri.
For more information circle 189 on coupon
Our Family Works Together mp CORO-
NET llmin sd col $110 b&w $60.
Mike and Susan help mother prepare
a big surprise for dad, and they help
in other ways, too, by making their
beds, hanging up their clothes. Pri.
For more information circle 190 on coupon
Picture Book Parade 8fs WESTON si col
Series II $42; indiv. @ $6.50. Vis-
ualized from popular illustrated chil-
dren's books; each strip includes text
booklet. Titles: Andy and the Lion;
The Biggest Bear, Camel Who Took a
Walk; Caps for Sale; The Circus Bab«
Lentil; Little Toot; and Little Re
Lighthouse. Up to 3 titles may be sut
stituted from earlier Series I : Ceorgii
Hercules; Make Way for Ducklingi
Mike Mulligan; Millions of Cats; Th
Red Carpet; Stone Soup; The Stoi
About Ping. PRI.
For more information circle 191 on coupon
RELIGION & ETHICS
The Bible Story of Easter 2fs FAMIL
sd col LP $16.50 (2). Narration, liv
dialog, and a complete Scripture reac
ing feature these filmstrips, photc
graphed live in color. Cup of Sorro-
tells of the Upper Room, Cethsemani
Trial and Crucifixion. (30fr). Day «
Gladness continues with the reclaimir
of Jesus' body, sealing of tomb, earth
quake. His reappearances. JH — A.
For more information circle 192 on coupon
The Book of Ecclesiastes mp ( kinescope
INDIANA 29min sd b&w r$4.7:
Four panelists discuss literary and the
ological values, analyze structure ar
speculate on the author's identity ar
moral, political and religious attitudi
SH A
Correction: This was listed in Februai
as available from SYRACUSE, where
was produced, instead of from NE
Film Service, INDIANA, its distributo
For more information circle 193 on coupon
Evangelism 3fs CHURCHCRAFT si c
$19.50. Approach to friends, Strang
ers, community. A.
For more information circle 194 on coupon
Gospel Singing in Washington Tempi:
rec WESTMINSTER LP $5.98. Eleve
hymns and spirituals sung by Mmi
Ernestine Washington (Washingto
Temple Church of Cod in Christ).
For more information circle 195 on coupon
How We Cot Our Bible 4sfs SVE col Ll
Set (4) with 2 LP $27; without rec
ords $21.60. Titles: The Beginning e
the Bible (43fr); Making the 01
Testament (49fr); Making the Nei
Testament (41fr) ; The Bible — A Boo
for Everyone (49fr). Int — A.
For more information circle 196 on coupon
Keep Them Faithful 2sfs CHURCH
CRAFT 10" LP col with resource guid
$15. Offers positive program to hel
pastors and church leaders to sto
losses in church rrtembership and Sun
day School. A.
For more information circle 197 on coupon
Peter's Resurrection Faith 2fs FAMIL'
sd col $16.50 (2). The Easter event
through the eyes of Peter, and th
effect on his life and faith. Live cole
photography; narration, music, dialog
plus complete Scripture reading. Pc
ter's Failure (45fr) . Peter's Victor
(34fr). J-A
For more information circle 198 on coupon
What the Bible Says. 1 Of s CHURCH
CRAFT si col. Kit, lOfs, Leader;
Guide, Home Study Book $45. Indiv
fs $5 (no book); extra books $1.25
Titles: God and His Word; Origin o
Man; Sin and Its ConseqLrences; Re
demption of Man; Becoming a Chris
tian; The Christian Church; Growin
as a Christian; Our Christian Privileges
Our Christian Responsibilities; DeatI
and Eternity.
For more information circle 199 on coupon
154
EdScreen & AV Guide — March, 195S
fou Shall Receive Power fs FAMILY 30fr
sd col $10. Devotional dramatization
of situation in Palestine; how the pow-
er of Chirst's resurrection and presence
can transform human life. Scripture
reading, narration, dialog, music, live
color photography. J — A.
For more information circle 200 on coupon
SCIENCE — Biology & Physiology
«4osquito Larval Habitats fs UWF si col.
Classification of larval habitats as re-
lated to mosquito surveys. For sani-
tarians, public health personnel. C.
For more information circle 201 on coupon
Vaterfowl in Action mp UMINN lOmIn
sd col. Franklin gull, gadwill, spoon-
bill, teal, diving ducks, blue and lesser
snow geese, whistling swans in wat«r
and in flight. Feeding habits and iden-
tifying field marks. Pri-A.
For more information circle 202 on coupon
SCIENCE — General
The Earth and its Moons. 6fs FILMSED
si captioned col 55-65 fr. Set (6)
$36; indiv. $7.50. How We Know the
Earth's Shape and Size; Motions of the
Earth in Space; The Earth as a Planet;
Exploring the Space Around the Earth;
Information from Satellites; The Moon.
Three further series, of 6 strips each,
will complete this "Story of the Uni-
verse" coverage: The Solar System;
The Stars; The Universe. Int TT A.
For more information circle 203 on coupon
n Which We Live mp UWF 23min sd
bCrw $69.45. USIA production de-
scribing the cooperative effort of 64
nations participating in the Interna-
tional Geophysical Year. SH C A
For more information circle 204 on coupon
Moving Things on Land mp CHURCHILL
llmin sd col $100 bGrw $50. Two
children learn about friction. Impor-
tance of overcoming it to make move-
ment easier and faster; what world
would be like without it. Correlated
with Health: Elementary Science texts.
El JH.
For more information circle 205 on coupon
Satellites: Stepoing Stones to Space mp
FA I7'/2min sd col $170 b&w $90.
Explorer I illustrates principles of
launching and orbiting. Why satellites
are important to us. El JH
For more information circle 206 on coupon
Science Wall Charts DENOYER 50x38".
Five units covering respectively The
Science of Living Things, the Earth,
the Universe, Matter and Energy, and
Mankind. Unit II (ready Spring
1959) will include 12 charts on the
Earth. Designed to be pictorially self-
sufficient to permit use equally in
lower and in the higher grades where
text gives added necessary data.
For more information circle 207 on coupon
SCIENCE — Physics & Chemistry
Chemistry by Record rec AUDIO AID
12" LP $3.65. Name, spelling, defi-
nition and pronunciation of 42 ele-
ments, 86 chemistry and 98 atomic
science technical terms. SH C.
For more information circle 208 on coupon
Heat, Light and Sound 7fs JAM si col ea
$5.75 series (7) $31.50. Titles:
Cause and Nature of Heat; How Heat
Causes Expansion; How Heat Travels;
Light and How It Travels; Light and
Color; Cause and Nature of Sound;
How Sound Travels. JH SH
For more information circle 209 on coupon
Hoffman energy converter
Solar Energy Converter (kit) HOFFMAN
$14. Solar energy experimental kit In-
cludes a half-dollar-sized silicon junc-
tion energy converter. Light from a
1 50-watt lamp is converted into suffi-
cient electrical energy to operate a tiny
electric motor.
For more information circle 210 on coupon
FREE INFORMATION
SERVICE
COUPON
To EdSc
reen
&AVCUIDE, 2000 Lincoln
Park West,
Chicago 14, III.
1 am i
nterested in receiving
more information oi
a demon- 1
stration of the item oi
items 1 have indicated by encircling 1
the code numbers
corresponding
with
code
numbers on list-
ings o(
new
A-V
materials
and
equipment
in your March,
1959,
issue.
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Name
Organ!
Addres
zation
t — -
or
Scho<
>l
NOW!
A 16mm
sound film for
business classes . . .
Mimeographing Tecliniques
Demonstrates the complete mimeograph
process: selecting stencil, typing, drawing
and hand lettering, using latest type machine,
slip-sheeting, color work. Discusses
different types of duplicating processes, their
purposes and advantages; shows how
mimeographing may be used effectively.
15 MINUTES 16MM SOUND. COLOR $150,
RENT $7.50; B&W $75, RENT $5.
Order your print today!
Write for free catalog.
v^ BAILEY FILMS, INC.
6509 DE LONGPRE AVE. HOLLYWOOD 28. CALIF.
& AV Guide — March, 1959
155
Having Trouble With Uneven Fioor?
THE MILLER
SELF-ADJUSTING
PROJECTOR TABLE
AND TV TABLES
adfust to the unevenness of the floor
$29.95 to $64.95
Either 30", 35" or 40" High
Drop Card For Dealer In Your Vicinify
and Circulars
Manufactured by
MILLER MANUFACTURING CO.
3310 EAST ROXBORO ROAD, N.E.
ATLANTA, GA.
SOCIAL STUDIES — Economics
The American Economy fs NYTIMES
58fr si b&w $2.50. Why U. S. is rich-
est , changes in industry, slumps, gov-
ernment. Soviet challenge. SH C A
For more information circle 211 on coupon
Progress in Southeast Asia fs UN si b&w
$3. The worl< of the Economic Com-
mission for Asia and the Far East
(ECAFE) as related to a well-run mod-
ernized rice farm in Burma. JH SH
For more information circle 212 on coupon
SOCIAL STUDIES — Geography
Alaska: Newest of the United States of
America mp UWF ISmin sd b&w
$49.62. Government film shows cli-
mate, industries, people. JH-A
For more infromation circle 213 on coupon
Berlin fs VEC si b&w $3.50. Geograph-
ical location, war effect, division JH
SH.
For more information circle 214 on coupon
Germany: A Family in the Industrial
Ruhr mp MH 16min sd b&w $90.
Typical workingman's family life In
Essen. School of rather formal nature.
Some German words are introduced
and translated. JH SH
For more information circle 215 on coupon
Greenland mp USASIPRE 25min sd col
free. Engineering and scientific re-
search in snow and ice conditions on
the Greenland ice cap. Field survey
crews search for possible year-round
overland route from southern Green-
land ports. Glaciers, birth of Icebergs,
blizzards, sun dogs, principles of radi-
ometer, electric field detector, housing
under snow and ice. SH C A
For more information circle 216 on coupon
Geography of the United States — An In-
troduction mp CORONET l3'/2min sd
col $137.50 b&w $75. "Unity from
variety" is the theme of comprehen-
sive overview film. Land, resources,
climate, crops, peoples. Int. JH
For more information circle 217 on coupon
Hi, Neighbor 2rec UNICEF 10" LP $3
ea; books I and II $1 ea. Each record
has songs of five countries on one side,
dance of same on the other. The cor-
responding books carry maps, games,
projects for individuals and groups of
all ages. 1: Indonesia, Italy, Lebanon,
Paraguay and Uganda. II: Brazil,
Ghana, Israel, Japan, Turkey.
For more information circle 218 on coupon
The Hunters mp CONTEMPORARY 60
min sd col $400 r$40; b&w $275 r$25.
How the bushmen of South West Af-
rica hunt for food; and the women dig
for roots in unyielding soil. See "Cine-
ma Arts" for further description. SH
C A
For more information circle 219 on coupon
Industrial Canada mp CORONET 16min
sd col $165 b&w $90. Emergence
within half century into first rank in-
dustrial power. Cities, factories, mech-
anization, transportation, foreign trade.
Int JH,
For more information circle 220 on coupon
Korea Today fs OSU 57fr si col $4. Ter-
rain, farming, home construction, river
and city life, people. EL
For more information circle 221 on coupon
Our Colorful Capital si KODAK 1 50 color
slides, with two taped sound tracks and
projectionist instructions. Free loan to
camera clubs and other organizations.
Dramatic demonstration of story-tell-
ing via slides and tape, one track ap-
peals to travel and other general
groups, the other to the more photo-
graphically sophisticated.
For more information circle 222 on coupon
SOCIAL STUDIES — Government
Our American Government 1 Of s LIPPIN-
COTT lOfs si captioned col. Set (10)
$36. Titles: The Blessings of Liberty;
The Federal System of Checks and Bal-
ances; A Day in the Life of the Presi-
dent; A Day . . . Congressman; The
States as Laboratories; Trial by Jury;
The New England Town Meeting To-
day; Federal Finance; The State De-
partment and Foreign Relations; Ca-
reers in Government Service. Corre-
lated Dimond-Pflieger but usable with
standard texts. Manual. JH SH
For more information circle 226 on coupon
Social Security and You series 8mp
UMICH ea I 5min b&w $50 r $4 ea.
Your Social Security; Your Unemploy-
ment Insurance; Expanding Unemploy-
ment Insurance; Your Old Age Insur-
ance; The Big Questions; Your Health
Insurance; Public Welfare Programs;
The Future of Social Security. SH C A
For more information circle 227 on coupon
Advertisement
HELPFUL BOOKS
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dole. 384 pp. 1400 illustra-
tions. Henry Holt and Co., 383 Mad-
ison Ave., New York 17, N. Y.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 lllusfrotions,
14 Color Plates. Horper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. Henry Holt and Co., 383
Madison Ave., New York 17, N. Y.
$6.25.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Tenth Annual Edition, 1958. Educa-
tors Progress Service, Depf. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Diffor. Edu-
cational Consultant, John Guy Fowlkes.
18th Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Material presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete and practical handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frozier. Illustrated. Educational &
Recreational Guides, Inc., 10 Broinerd
Road, Summit, New Jersey. $4.75.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first outhentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Starbridge Publica-
tions, P.O. Box 574 Grand Central
Stotion, New York 17, N.Y. $3.50.
156
EdScreen & AV Guide — March, 1959
I
Trade News
'resident, George Sauppe (left), gen-
eral manager, Emil Eisenlohr, and engi-
neer, Fred Hueberner, accept State De-
partment award given "In recognition of
public service" rendered by 10 "Selecro-
[ilide" projectors at Brussels Fair.
State Department Honor
The performance of ten "Selectroslide"
jrojectors in presenting "to the world at
Brussels a representative picture of our
and and our people" won a special State
department citation for their makers,
pindler and Sauppe. According to Fran-
is D. Miller, Deputy Coordinator of the
i. S. Exhibit at the Brussels Fair, the
•nachines "operated 1 3 hours a day, 7
iays a week for 189 days," the duration
>f the Fair, without even once calling
>n the two reserve machines sent over
jy the manufacturer as stand-bys.
rSI Pushes Equipment Lease
A Technical Service, Inc. subsidiary,
rSI Leasing, Inc., is actively promoting
he leasing of TSI projectors by film
jsers who have temporary need for ex-
)anded equipment resources for special
lation-wide drives and seasonal cam-
)aigns. If purchase is made later, rentals
ipply against the price, according to
H. Lerchen, TSI president.
A Includes CCTV Rights
Film Associates of California announce
hat all their instructional films are cleared
or TV use and are authorized for closed-
ircuit television use by schools purchas-
ng same, without additional fee. If such
ilms are rented "the charge for such use
s nominal."
loa in Roto
The Milwaukee Journal (Nov. 16)
ncluded an 8-page Sunday supplement
color rotogravure entirely devoted to
idvertising rental films available from
he Roa Kraft Birch library. There were
hr«e pages of religious films from ten
eading producers; the center spread, in
olor, concentrated entirely on Christ-
nas films. Facing pages plugged top
ntertainment product, one stressing cul-
urally worthy titles, the other individual
ihotos of 30 star players and the titles
if features in which they appear. Free
Ilms and an order blank filled the back
age; a front cover color still of a guided
Issile was an eye catcher. Roa's film
ntal business pays — she makes it pay
y good service, fine products and lots
f promotion.
ichools Top Target Audience
or Sponsored Films
A survey conducted by the magazine
ilm Media addressed to 1,000 film spon-
rs brought returns indicating that
schools and colleges ranked first In target
audience, followed by industry, television,
private organizations, and church and
adult education groups. Public Relations
ranked first In purpose served, with Sales
Promotion and Education close behind,
virtually tied second and third. More
than half Indicate an Increase In film
sponsorship In 1 959, less than 3 per
cent expect to reduce their use of the
medium.
Silver Jubilee At
Scripture Press
A full year of events is planned by
Scripture Press, religious publisher at
Wheaton, Illinois, in celebration of Its
25th aninversary. This ministry, started
a quarter century ago in one room of the
home of Dr. and Mrs. Victor E. Cory, has
grown into an up-to-the-minute publish-
ing plant covering 2''2 acres, and serving
more than 75 denominations.
Fix Filmstrip — Free
Cot a filmstrip that needs fixin'? Torn
maybe, or with broken sprocket holes?
Send it direct to Florman Gr Babb, 68 W.
45th St., New York 36. Just to show you
what their thin, tough Mylar splicing tape
can do, they offer to fix it for you, abso-
lutely free.
Lawrence (Larry) Post has been ap-
pointed to the newly created post of Sales
Promotion Manager of Robins Industries
Corp., Flushing, N. Y.
J. J. Stefan has been appointed presi-
dent of the school equipment division of
Brunswicke-Balke-Collender, a newly cre-
ated post. He has been with the company
for 20 years and was general counsel and
secretary from 1944 to 1955. The divi-
sion recently opened a 325,000 square
foot plant and research center In Kalama-
zoo, Mich.
Directory of Sources for Materials
Listed on Pages 149-156
ALLIED Radio Corp., 100 N. Western Ave.,
Chicago 80, III.
AMERFP — American Film Producers, 1600
Broadway, New York 19, N. Y.
AMERICAN OPTICAL, Buffalo 15, N. Y.
AUDED — Audio Education, Inc., 55 Fifth
Ave., New York 3, N. Y.
AUDIO AID — Audio Educational Aids, Dept.
54, Box 250, Butler, Mo.
AUSTRALIAN News and Information bureau,
630 Fifth Ave., Suite 414, New York 20,
N. Y.
BA — Burstein-Applebee Co., 1012 McGee St.,
Kansas City, Mo.
BAILEY Films inc., 6509 DeLongpre Ave.,
Hollywood 28.
BESELER, Charles, Co., 211 S. 18th St., East
Orange, N. J.
B&J Burke & James, Inc., 321 S. Wabash Ave.,
Chicago 4, III.
B&L
Bausch & Lomb, Rochester, N. Y.
200 W. 57 St., New
BRANDON Films Inc.
York 19.
BRISTOL-Myers Products Division, Educational
Service Department, 45 Rockefeller Plaza,
New York 20.
BSA — Boy Scouts of America, New Bruns-
wick, New Jersey.
BURBR — Burleigh Brooks, Inc., 10 W. 46th
St., New York 36, N. Y.
CANHAM — Don Canham, Champions on Film,
3031/2 S. Main St., Ann Arbor, Mich.
CFD — Classroom Film Distributors, Inc., 201
N. Occidental Blvd., Los Angeles 26, Calif.
CFI — Canadian Film Institute, 142 Sparks
St., Ottawa, Ont., Canada
CH-CRAFT — Church Craft Pictures, 3312
Lindell Blvd., St. Louis 3.
CHURCHILL-Wexler, 801 N. Seward St., Los
Angeles 38.
CIBA Pharmaceutical Products, Inc., 556 Mor-
ris Ave., Summit, N. J.
COLUMSIGN — Columbia Sign Equipment Co.,
Columbia, Penna.
CONTEMPORARY Films Inc., 13 E. 37 St., New
York 16.
CORONET Films, 65 E. South Water St., Chi-
cago 1.
COX — Paul Cox, Educational Film Distributors,
Inc., 5620 Hollywood Blvd., Hollywood 28,
Calif.
CU. or COLWIL — Colonial Williamsburg, Film
Distribution Office, Wiliamsburg, Va.
OENOYER Geppert Co., 5235 Ravenswood Ave.,
Chicago 40.
OU KANE Corp., St. Charles, III.
DuPONT — E. I. DuPont de Nemours & Co.,
Advertising Dept., Motion Picture Div.,
Wilmington 98, Del.
EAVI — Educational Audio Visual, Inc., 57
Wheeler Ave., Pleasantvitle, N. Y.
EK — Eastman Kodak Co., Audio-Visual Serv-
ice, Rochester 4, N. Y.
ELECTROCOUSTIC Corporation, 1785 First Ave.,
New York 28, N. Y.
EMDE Products, 2040 Stoner Ave., Los Angeles
25, Calif.
EPGB — Educational Productions, Ltd., London,
SWI-East Ardsley, Wakefield, England.
EPIC Records, 799 Seventh Ave., New York 19.
ESSO- — Esso Standard Oil Co., Public Rela-
tions Dept., 15 W. 51st St., New York 19,
N. Y.
EYE Gate House Inc., 146-01 Archer Ave., Ja-
maica 35, N. Y.
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FAMILY Films Inc., 5823 Santa Monica Blvd.,
Hollywood 38
FILMSED — Films for Education, 1066 Chapel
St., New Haven, Conn.
FLORMAN & BABB, 68 W. 45th Street, New
York 36, N. Y.
FRENDAL Productions, Inc., 435 S. El Molino,
Pasadena 5, Calif.
HALLEN-SCHOEN — Hellen Electronics Co.,
Div. of Schoen Products Co., 332 N. LaBrea
Ave., Los Angeles, Calif.
HOFFMAN — Hoffman Electronics Corp., 3761
S. Hill St., Los Angeles 7, Calif.
HOOK — Thom Hook Films, 102 E. Chestnut
St., Chicago 10, III.
ICR Corporation, 281 State St., New London,
Conn. Mr. X. F. Sutton.
INDIANA University, Audio-Visual Center,
Bloomington.
INTERAD International Radio & Electronics
Corp., So. 17th & Mishawaka Rd., Box 123,
Route 4, Elkhart, Ind.
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit 1 1 .
KENROL — Ken-Rol-lt Products Co., 810 Mad-
ison Ave., Toledo, Ohio
KODAK — Eastman Kodak Co., Motion Picture
Div., Rochester, N. Y.
LIPPINCOTT — J. B. Lippincott Co., 333 W.
Lake St., Chicago 6, III.
MacMILLAN — The MacMillan Company
MASCO — Mark Simpson Manufacturing Co.,
32-28 Forty-ninth St., Long Island City 3,
N. Y.
MAST Development Co., 2212 Twelfth St., Dav-
enport, Iowa
& AV Guide— March, 1959
157
MH: McGraw-Hill Book Co., 330 W. 42 St.,
New York 36.
MICROTRAN Company, Inc., 145 E. Min-
neola Ave., Valley Stream, L. I., N. Y.
MIRATEL, Inc., 1080 Dionne St., St. Paul 13,
Minn.
MODERN Talking Picture Service Inc., 3 E. 54
St., New York 22.
NAPHILIPS — North American Philips Co., 230
Duffy Ave., Hicksville, Long Island, N. Y.
NASVV — National Association of Social Work-
ers, 95 Madison Ave,, New York 16, N. Y.
NEWCOMB Audio Products Co., 6824 Lexing-
ton Ave., Hollywood 38, Calif.
NYTIMES, Office of Educational Activities, 229
West 43rd St., New York 36.
OCTO Products Inc., 48 Miles Ave., Fairport,
N. Y.
OLYMPIC Radio & Television, 34-01 38th Ave.,
Long Island City 1, N. Y.
OSU — Ohio State University, Department of
Photography, Columbus 10.
PERMAFILM, Inc., Mr. Paul N. Robins,
p£SV — Protestant Episcopal Seminary in Vir-
ginia, Arlington, Va.
PIDC — Photograohic Importing and Distribut-
ing Corp., 67 Forest Road, Valley Stream,
N. Y.
POLACOAT, 9750 Conklin Road, Blue Ash, Ohio
RAINBOW Crafts, Inc., 2815 Highland Ave.,
Cincinnati, Ohio. Small opaque projector
RCA Communications Products, Advertising
Manager, Building 15-1, Camden, N. J.
SEAL, Inc., Shelton, Connecticut
SIMONDS Abrasive Co., Tacony & Fraley
Streets, Philadelphia 37, Pa.
SMITH System Mfg. Co., 212 Ontario St., Min-
neapolis 14, Minn.
$VE: Society for Visual Education Inc., 1345
W. Diversey Pkwy., Chicago 14.
TIFFIN Marketing Co., 71 Jane St., Roslyn
Heights, Long Island, N. Y.
TRADITION Records, Box 72, Village Station,
New York 14.
TRANSVISION Inc., New Rochelle, N. Y.
UCONN — University of Connecticut, Home
Economics Research Center, Storrs, Conn.
UMICH — University of Michigan, A-V Educa-
tion Center, 4028 Administration BIdg, Ann
Arbor, Mich.
UMINN — University of Minnesota, Audio-
Visual Education Service, Wesbrook Hall,
Minneapolis 14, Minn.
UN — United Nations, U. S. Committee, New
York City
UNCAT — United Catalog Publishers, Inc., 60
Madison Ave., Hempstead, N. Y.
UNICEF — U. S. Committee for UNICEF, POB
1618, Church Street Station, New York 8,
N. Y.
*UNILL — University of Illinois, Audio-Visual
Aids Service, Division of University Exten-
sion, Champaign, III.
USASIPRE — United States Army Snow Ice and
Permafrost Establishment, Wilmette, III.
USDA: U. S. Dept. of Agriculture, Motion Pic-
ture Section, Washington 25.
UWF: United World Films, 1445 Park Ave.,
New York 29.
VEC — Visual Education Consultants Inc., 2066
Helena St., Madison 4, Wis.
V-M Corporation, Benton Harbor, Mich.
WALSTERL — Walt Sterling, 224 Haddon Road,
Woodmere, L. I., N. Y.
ADVERTISED IN THIS ISSUE
Holes-Webway Co., St. Cloud,
WEBWAY
Minn.
WESTMINSTER Recording Sales Corp., 275
Seventh Ave., New York 1 .
WESTON Woods Studios Inc., Westport, Conn.
YALE Audio-Visual Department, 1779 Yale Sta-
tion, New Haven, Conn.
ZENITH Radio Corporation, 6001 W. Dickens
Ave., Chicago 39, III.
( 1 ) Allied Radio— everything in electronics,
page 144
I 2 ) American Bible Society — films, filmstrips,
slides, posters, page 147
( 3 ) Audio Devices, Inc. — Audiotape, page
143
( 4 ) Audiofile — record reviews on cards, page
144
( 5 ) Audio-Master Corp. — record and tran-
scription players, page 144
( 6 ) Bailey Films, Inc. — "Mimeographing
Techniques," film, page 155
( 7 ) Beseler, Charles, Co. — Beseler-Kalvar
Slidofilm, page 1 17
I 8 ) Burke & James, Inc. — slide-making
equipment, page 152
( 9 ) Califone Corp. — phonographs, players,
sound systems, page 144
(10) Charl-Pak, Inc. — easels, page 118
(11) Colburn Laboratory, George W. — service
to producers of motion pictures, slides,
slidefilms, page 147
(12) Compco Corp. — professional reels and
cans, page 150
(13) Coronet Films — science and mathematics
films, page 1 1 1
(14) Da-Llte Screen Co. — Videomaster projec-
tion screens, page 120
(15) Dowling, Pat, Pictures — "Aquarium Won-
derland," film, page 1 54
(16) Eastman Kodak Co. — Pageant projectors,
page 123
(17) Educational & Recreational Guides Inc.,
— photopla '•• - •
page 1 48
— photoplay filmstrips and study guides,
148
(18) Fiberbilt Case Co. — film shipping cases,
page ISO
(19) Forse Manufacturing Co. — darkening
shades and draperies, page 141
(20) Frendal Productions, Inc. — "How to Use
Tools," film, page 139
120) Genarco, Inc. — No. 6800 slide changer,
page 147
(22) Grover-Jennings Productions — "Iron
Curtain Lands," film, page 154
(23) Harwald Co., The — Movie Mite 16mm
sound projector, page 140
(24) Hunter-Douglas Aluminum Corp. — Flex,
alum AV blinds, page 113
(25) Indiana University — "Time," film, pagi
154
(261 Keystone View Co. — Keystone standare
overhead projector, page 1 53
(27) Levolor Lorentzen Co. — Levolor AV
blinds, inside front cover
(28) Long Filmslide Service — "Family Shelter,'
primary filmstrip series, page 152
(29) McGraw-Hill Book Co. — "A-V Instruc-
tion," text book, page 137
(301 Miller — self-adjusting projector table and
TV table, page 156
(31) NAVA — National Audio-Visual Associa
tion dealer service, page 114
(32) Newcomb Audio Products Co. — classroom
record players and radios, page 144
(33) Orradio Industries, Inc. — Irish recording
tape, page 151
(34) Peerless Film Processing Co. — film re-
conditioning, page 140
(35) Radio-Mat Slide Co. — slide mats, page
147
(36) Rapid Film Technique — film rejuvena-
tion, page 147
(37) Rembrandt Film Library -
World," film, page 152
"A Dancer's
(38) Scripture Press — filmstrips, flannelgraphs,'
table-top projects, flash cards, page 147
(39) Sylvania Electric Products — Blue Top
projection lamps, page 146
(40) Technifax Corp.
page 115
"Visucom" program/
(41) Vacuumate Corp. — film protective prec-i|
ess, page 1 54
(42) Victor Animatograph Corp. — Victor-
Soundview slidefilm equipment, back
cover
(43) Viewlex, Inc. — Viewlex V-500 fitmstripi
and slide projector, page 119
(441 Visual Sciences— educational filmstrips,^
page 136
(45) Webster Electric Co. — Ekotape recorders,
page 121
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIDE, 2000 Lincoln Parle West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this March issue.
The numbers of the advertisers are listed as follows:
NAME (print)-
ADDRESS
158
EdScreen & AV Guicde — March, 1959
M
JCATIONAL SCREEN AND
UDIC
T TTO
OIHO»i>I aMV13A3T
•Atf uoiHadns SBC
NOISlAia W3aH0
Z'ON-AuvHan ongnd
Receivmf
'JAl
pril, 1959
o studying language at home (Ampex-Audio photo)
LANGUAGE LABS IN THE LIMELIGHT- »<««« i<>4
Calendar
May 4-8 - SMPTE, 85th semi
annual convention, Miami
Fla.
Apr. 1-4 — American Film Fes-
tival (EFLA), New York
City.
Apr. 2-3 — Illinois Audio-Vis-
ual Association, conference,
Springfield, 111.
Apr. 2-4 — National Microfilm
Association, 8th annual
meeting, Mayflower Hotel,
Washington, D. C.
Apr. 9-12 -NAVA Western
Conference, Victoria, British
Columbia.
Apr. 13-16— DAVI annual con-
vention, Seattle, Wash.
Apr. 29-30 - Columbus Film
Festival, 7th annual, Fort
Hayes Hotel, Columbus,
Ohio.
This dedicated chsp is your
own private genre, the
sales-service representative
assigned by General to cover
the processing and handhng
of your film. He works (or us
but answers to you!
Whether it's technical data,
production progress, job
deadlines or prices about
which you inquire, you need
deal with only one person;
we call him your account
supervisor. His job is the
nking of General's
incomparable productron
facilities to your
particular processing needs.
We're understandably proud
of this unique service to
our customers, and add It to
an already imposing list of other
outstanding "firsts." "bests."
and "only-at-General-Film."
Whatever type of film you
produce, be it educational
industrial, religious,
governmental, etc., our
background of experience
is available to you;
a letter or call will put
us at youf service.
May 6-9 — Institute for Educa
tion by Radio-Television
Deshler-Hilton Hotel, Co
lumbus, Ohio.
June 22-26 — Indiana Univer
sity A-V Workshop, Rlooni
ington, Ind.
July 10-11 -New York State
Audio-Visual Council, sum
mer meeting, Statler-Hilton
Hotel, Buffalo, N. Y.
July 1 0- 1 2 — Associated Ama-
teur Cinema Clubs, Inc.,
Film Festival, Conrad Hil
ton Hotel, Chicago, 111.
July 19-23 — National Institute
for A-V Selling, 1 1 th annual;
Indiana University, Bloom-i
ington, Ind. '
July 19-23 — Cooperative Con-
ference on Instructional Ma-
terials, University of Texas,
Austin, Texas.
July 20-31 -.Annual Labora-
tory-Demonstration Work-
shop, The Betts Reading
Clinic, Haverford, Penn.
July 25-28 - National Audio-
Visual Convention &: Exhib-
it, 19th annual, Morrison
Hotel, Chicago, 111.
Aug. 10-21— Summer Audio-
Visual Workshops, Syracuse
University, Syracuse, N. Y.
Sept.
Film
28-Oct. I -Industrial
and AV Exhibition.
New York City.
QOGENERAL
FILM LABORATORIES CORP.
19«l MQYLC, MOUYWOOO n, CItLir., HO 2-«111
Oct. 26-30 - Society of Photo-
graphic Scientists and Engi-
neers, annual national con-
ference, Edgewater Beach
Hotel, Chicago, 111.
Oct. 26-30 — National Associa-
tion of Educational Broad-
casters, Sheraton Cadillac
Hotel, Detroit, Mich.
EdScreen Cr AV Guide — April, 1959
i A NEW ERA
PICTURE
PROUECTION
^
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Magnified view of the more than a
million lenses on each Radiant "lenticu-
lar" screen surface— lenses that concen-
trate and reflect light with greatest
brilliance over widest viewing area.
FOR LIGHTED'! AS WELL AS DARKENED ROOMS
The revolutionary new "truly lenticular" Radiant Screens provide a
reflective surface that is in effect a complete sheet of lenses! These
lenses are optically engineered to control light completely. Actual
tests have shown the exclusive Radiant "true lenticulation" — is
extremely effective for projecting in darkened rooms or even lighted
rooms where no extreme or unusual lighting conditions exist.
THE nevif
Lenticular
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Radiont
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keeps surfoce
flat and tout
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Radiant "Educator" Screen
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Radiant
Franchisee!
Dealer
available exclusively through
Radiant Franctilsed Dealers
RADIANT
RADIANT MANUFACTURING CORP.
Subsidiary of U. S. ttoffman Machinery Corp.
P. O. Box 5640 Chicago 80, Illinois
idScreen & AV Guide — April, 1959
ROLL-UP VlfALL SCREEN
witti exclusive Stretcti-Bar !
A new Radiant development now permits the use of the
remarkable new lenticular screen surfaces where they
were never available before. The Stretch Bar makes
possible an instant flat, taut surface. When not in use,
screen can be rolled up and is fully protected against
dust or injury.
The Radiant "Educator" with Optiglow Lenticular Sur-
face (Model WEDO) — produces brilliant pictures in a
wide viewing area, with greater sharpness and definition.
The surface is washable as well as fungus and flame-
proof. Available in 2 sizes: 40" x 40" & 50" x 50".
Also available - "Lenticular" _
PORTABLE TRIPOD SCREENS
The Radiant Educator is now also available in
Tripod models in choice of two lenticular
surfaces — Uniglow and Optiglow — as well as
Vyna-Flect Beaded to meet varying projection
needs.
RADIANT MANUFACTURING CORP.
DEhT. ES 49, P. O. BOX 5640, CHICAGO 80, ILLINOIS
Send for Free Booklet — Fill mii this counon and miil for free
copy of boolili-t "Tlu- Miracle of Lenticular Screens" — full iiet.-iils
on the Radiant Lenticular "Educator" Screens.
Noiii«_
School-
":.::.,.,
M
Address-
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163
EDUCATIONAL SCREEN AND
AUDIOVISUAL
GUIDE
April, 1959 Volume 38, Number 4, Whole Number 374
EDITORIAL
177 Intimate Conimunication
ARIICLES
178 Distributing Sight and Sound Paul C. Reed
182 Music Lessons by Telephone! Sim Wilde
184 Ihe Fabulous Language Labs
Elton Hocking and Robert C. Merchant
188 Louisville's Hi-Fi Library
190 Classroom Projectors Find Use in ETV Lou Peneguy
rr
'Oil.''
DEPAR 1 MENTS AND FEATURES
Inside Front Cover — Calendar of Coming Events
168 On the Screen
170 With the Authors
172 Communication and the Learning Process
174 Have You Heard? News About People. Organizations, Events
192 Filmstrips Irene F. Cypher
195 Audio Max U. Bildersee
199 Film Evaluations L. C. Larson, Carolyn Giiss
204 AV in the Church Field William S. Hockman
208 New Equipment and Materials
216 Trade News
216 Helpful Books
218 Index to Advertisers
Inside Back Cover — Trade Directory for the AV Field
IDUCATIONAL
IRESS
iSOCI ATION
OF
kMERICA
Founded in 1922 by Nelson L. Greene
BUSINESS S: KDITORIAI, ADDRESS: EDUCATIONAL
SCREEN 8: AUDIO-VISUAL GUIDE, 2000 Lincoln Park
We&t BIdg., Chicago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microGlm volumes, write
University Microfilms, Ann Arbor, Michigan.
SU'BSCRIPTION PRICE (U. S. currency or equivalent):
Domestic— $4 one year, $6.50 two years, $8 three years.
Canadian and Pan-American— 50 cents extra per year.
Other foreign— $ I extra per year. Single copy— 45 cents.
Special August Blue Book issue— $1.00.
CHANCE OF ADDRESS should be sent immediately to
insure uninterrupted delivery of your magazine. Allow
five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE i
published monthly by Educational Screen, Inc. Publicatioi
office, Harrington, Illinois: Business and Editorial Office
2000 Lincoln Park West BIdg.. Chicago 14, Illinois. Printed
in the U.S.A. Re-entered as second-class matter October,
1953 at the post office at Barrington, Illinois, under the
Act of March 3. 1879.
ENTIRE ISSUE COPYRIGHT 1959 BY
THE EDUCATIONAL SCREEN, INC.
164
EdScreen & AV Guide — April, 1959
LIGHT CONTROL
rO SUIT ANY
PROJECTOR OR SUBJECT
)nly a Venetian blind built specifically for audio-visual
eaching can give you perfect light control at all levels.
>evolor Audio-Visual Blinds are in use in thousands of
chools and universities for audio-visual purposes. They
liable the instructor to change the ambient light to suit
ny projector, subject or student activity without tirae-
onsuming room changes.
Write for Levolor's invaluable
survey report "How Dark
Should Classrooms Be For
Audio-Visual Instruction?"
No charge or obligation.
Write to Audio-Visual Dept.,
Levolor Lorentzen, Inc.,
720 Monroe St., Hoboken, N. J.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPVnrCMT; LEVOLOR LORENTZEN, INC.
:dScreen & AV Guide — April, 1959
^H MOW I
^^ »*»« i
"■««»Oo«j J
167
ON THE SCREEN
Why risk the gradual deterioration of your
precious tape recorder when ultra-safe iiish
FERRO-SHEEN costs no more than ordinary tape?
ORRadio Industries, Inc.
Audio-Visual Department
Shamrock Circle, Opelika, Alabama
ES-4
Kindly send me free of charge and without
any obligation the item(s) I have checked:
n Complete, detailed chart of playing times
for various types of tape in different reel
sizes at all standard tape speeds.
D "Tape It Off the Air"-the brochure that
explains the correct way of tape record-
ing radio and TV broadcasts.
Name
April is DA VI Month!
For tho.sc ol our readers unable to
make the D.WI (onvention, .•\pril 13-
IG at the Olympic Hotel in Seattle,
we will present a report on the pro-
ceedings in the May issue.
Monday's program features the vari-
ous occupational interest groups. Pres-
ident Charles F". SchuUer will speak
on "The New Frontiers Ahead," fol-
lowed by the keynote address "Educa-
tion in Orbit," by Lindley J. Stiles,
Dean, School of Education, University
of Wisconsin. During the afternoon
the following groups will meet: college
and university; county and cooperative
programs; programs in individual
schools; large city systems; medium-
size city systems; and small city sys-
tems. In the evening, V. W. van Gogh,
nephew of the great painter, will speak
on "Developing One's Creative Per-
sonality." Research papers, demonstra-
tions and discussions will conclude the
activities.
Tuesday will open in the morning
and will be taken up by a general
session on all phases of the National
Defense Education .Act; Chairman,
Lloyd J. Andrews, superintendent of
public instruction. State of Washing-
ton; Speaker, Roy M. Hall, assistant
commissioner for research, U. S. Office
of Education. The afternoon will be
open for visiting exhibits, formally
o|)ened on Monday.
On Wednesday the fifteenth there
will be four concurrent sessions in the
morning (educational television, re-
search design, teacher education and
teaching modern foreign languages)
and five in the afternoon (buildings
and equipment, curriculum, educa-
tional television, research design and
teacher education).
Thursday, the last day of the coi
veiition, will begin with a gener;
session presided over by Walter Bel
director of audiovisual education ft
the Atlanta public schools. John C
Fritz of the University of Chicago wi
give a talk on "Hidden Persuasion i
Education — .-\ Case Study." The re^
of the morning will be devoted to th
occupational interest groups mentione
oil Monday's program. In the afte
noon are scheduled committee mee
ings on archives and history, researcl
audiovisual instructional material
buildings and equipment, education;
television, equipment standards, evah
ation of secondary schools, legislatioi
professional education, radio and n
cordings, and teacher education.
Co-chairmen of the national pi<
gram committee are Edith Davidso
Lind, audiovisual director for th
Seattle public .schools, and Roy Wrigh
coordinator of the film center at th
University of Washington.
This Month's Features
The Hocking - Merchant story oi
language laboratories is almost an ar
swer to the request for "hard thinking ■
on this subject in the November 195ii
editorial. Dr. Hocking appeared in oui
pages once before with this topic -
his story "The Power of Babel" wa
published in December 1951.
We do not present this article a
"the last word" in language labs
Rather it is one of the "first words'
specifically related to high school Ian
guage labs. We hope to publish man;
more articles about them as more ex
perience accumulates, and would ap.
preciate hearing about the projects o
others in this field with a view to pub
lishing them. — £■'
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluations.
MAX U BILDER5EE, Editor for the Audio
Field. IRENE F. CYPHER, editor for New Film-
strips. PHILLIP LE\VIS, Technical Editor, WIL-
LIAM F. KRUSE, Trade and Public Relations.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager, OLIVE
R. TRACY, Circulation Manager, WILMA
WIDDICOMBE, Advertising Production As-
sistant.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Road, Summit.
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago 14, III. (Bittersweet 8-53131
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Educotion, San
Jose State College, California
EDGAR DALE, Heod, Curriculum Division, Bu-
reau of Educationol Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Super intendeni
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge
Audio-Visual Education Section, Los An
geles City Schools, Los Angeles, Calitornit
W. H,. DURR, Supervisor, Bureau of Teochint
Materials, State Board of Educotion, Ricti
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer
sity of Pennsylvania, Philodelphio
EMILY S. JONES, Executive Secretary, Educo
tionol Film Library Association, New Yorl
City
F. EDGAR LANE, Supervisor, Instructiono
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education
Head of Audio-Visual Education, Univef-
sity Extension, University of California oi
Los Anaeles
SEERLEY REID, U. 5. Office of Education, Na
tional Defense Education Act, Washingtor
CHARLES F. SCHULLER, Director, Audio-Vi«io
Center, Michigan State College, East Lon
sing, Michigan
ERNEST TIEMANN, Director, Visuol Instruction
Bureau, Associate Professor, Division o'
Extension, The University of Texas, Austir
DON WHITE, Executive Vice President, No-
tional Audio-Visual Association, Fairfax,
Virginia.
168
EdScreen & AV Guide — April, 1959
|r*^.
^
u.
Bell & Howell "Specialist" projects slides or
filmstrips brilliantly. .. even in semi- daylight!
rhe brilliant "750 Specialist" is
pecifically designed for today's
3righter classrooms. The unique
750-watt lamp throws more light
;han any comparable projector
-a full 950 lumens— enough light
or brilliant showings even in
lemi-daylight! But illumination
s only part of the story:
• The housing is rugged die-cast alu-
minum. Unusually strong but light,
it weighs only 9'/i lbs. without case.
• Highly versatile, it projects single
and double frame filmstrips or 2 x 2
slides . . . easily converts for auto-
matic slide projection.
• The filmstrip moves on scratch-
proof ceramic tracks . . . nothing
touches the picture area.
• A powerful 5" fan assures cool op-
eration, hour after hour.
>
Bell & Howell
F/NER PRODUCTS THROUGH IMAGINATION
• Specially designed "smooth focus"
lens gives razor sharp picture.
• A metal instruction plate is perma-
nently mounted on projector.
• Costs only $129.50 with "air-flow"
case and slide changer. 500-watt
"Specialist" multi-purpose projector,
$89.95.
Write for private showing
Gentlemen:
I would very much like to see how the
"Speciali-st" performs in our classroom.
Please arrange a demonstration.
NAME .
SCHOOL..
ADDRESS .
CITY STATE _
Write Hell & Howell, 7117 McCormick Road,
Chicago 45. Illinois
idScreen & AV Guide — April, 1959
169
With the Authors
Elton Hocking, French and Italian
scholar, is presently the Head of the
Modern Language Department at Pur-
due University, Lafayette, Indiana. In
addition, he is an expert on teaching
methods, serving as consultant to the
Educational Radio and TV Center
and a member of FLES TV and Film
Project. He recently represented the
MLA at a special conference on Title
VII of the National Defense Educa-
tion Act in Washington, on Title III
at M.S.U., and at the A.C.E. meeting
in Chicago. Dr. Hocking received his
Ph.D. in 1930 from the University of
Wisconsin.
Robert C. Merchant has just joined
the Electronic Teaching Laboratories
in Washington, D. C. as Special Proj-
ects Engineer. At the time of his co-
authorship with Dr. Hocking, he was
Electronics Supervisor of the Purdue
Department of Modern Languages as
well as president of his own company.
Among his activities he lists the In-
stitute of Radio Engineers, the Audio
Engineering Society, and .Advisory
Membership in NAVA.
Lou Penecuy, Director of Coordina-
tion and Information for the Alabama
Educational Television Commission,
has previously taught radio and tele-
vision courses at the Leland Powers
School of Theatre-Radio-TV in Boston
and at the National Academy of Broad-
casting, Washington, D. C. He has
been concerned with commercial and
educational television and radio pro-
gram development, programming and
public relations through the East and
South.
Paul C. Reed, well-known as the
editor of Educational Screen and
Audio-Visual Guide, is also Director of
Instructional Materials for the Roches-
ter, N. Y. public schools. On page 78
appears the second article on the AV
facilities at Rochester's new East High
School, and another in our series on
"Architectural Solutions for Audio-
visual Problems."
Slm VVn.DE is the Director of .Audio-
visual Education for -the .Asheville
(North Carolina) City Schools. He h.is
taught for eight years in the Bun-
combe County and Asheville City
schools, and has also served as assistant
principal and audiovisual coordinator.
The fine work he describes in "We
Send Music Lessons By Telephone"
was originated by Barry Morris, pres-
ently Consultant in Audiovisual Educa-
tion for the State Department of
Florida.
Department editors are: AUDIO—
Max U. Bildersee, audio education con-
sultant, state department of instruc-
tion; AV IN THE CHURCH FIELD
-William S. Hockman, Director of
Christian Education, First Presbyterian
Church, Glens Falls, N. Y.; FILM
EVALUATIONS-L. C. Larson and
Carolyn Guss, both of the Audio-
visual Center, Indiana University,
Bloomington; FILMSTRIPS - Irene
F. Cypher, .Associate Professor of Edu-
cation, New York University.
AUDIO-VISUAL INSTRUCTION
By
JAMES W. BROWN, RICHARD B. LEWIS,
FRED F. HARCLEROAD
All at San Jose State College
Ready for Fall Classes
This text on audiovisual methods provides concrete, practical information on
the use of instructional materials to plan and carry out learning activities.
Examples of use have been drawn from all subject fields, from kindergarten
through college. It is the first audiovisual text to use an inventive and
stimulating format in which profuse illustrations are correlated with the text.
Emphasis throughout is on the principle that learning is most effective when
materials are integrated with instruction.
Send for Your On-Approval Copy
McGRAW-HILL BOOK COMPANY, INC.
330 West 42nd St. New York 36, N. Y.
170
EdScreen & AV Guide — April, 1959
ARE YOUR WINDOWS AmiODERN
UR METHODS?
Audio -Visual teaching makes your coverings out of date unless. .
mmm
■mil
^
Ij- ..
1"
^^
»■■
^MKW
iH
1
i-
ni
. .. ^^^^ --nJit^wrw:
Hfll
III 1 iijM m
liH
Jmmi^
1^1
"■""WBI^B
^^H
— — »■
H
SSB^H^
B
THEY MAKE ANY ROOM BLACK-OUT
DARK IN SECONDS . . . EVEN AT NOONI
YET GIVE AN INFINITE
RANGE OF LIGHT CONTROLI
AND COST LITTLE TO START
WITH... LESS TO MAINTAINI
'ure, black-out coverings get the room dark. But they don't cut down on glare. Sure, conventional
loverings control daylight. But they don't achieve an effective black-out. That's why both are as
lUt of date as a one-room school! Only Flexalum Audio-Visual blinds can give you the precise light
ontrol you need for everyday class activities . . . and also plunge the room into absolute darkness
or Audio- Visual teaching. Reasons: Flexalum is made with more slats, which means greater overlap—
tlus special light channels which keep light out around the sides. All this and you saie, too. Because
lexalum also gives more years of service than any other
jrpe of window covering... a promise we back with a five- ^-—^^^^^jVi^J^^y^^*'^*'*'*'*'^
ear ivritten guarantee. Look into Flexalum for your school, f '^yi^\yW\^iJt/L///j
'rite for test results and specification data to: Bridgeport Brass Co.- Hunter Douglas Division, 405 Lexington Ave., New York 17, N. Y.
Newest FleKalum exclusive-
plastic -lined side -channels
eliminate noisv "flutter "*
dScreen & AV Guide — April, 1959
171
Communication and the
Learning Process
Kxccipis from the preface of A-V
Ittslruclion: Materials and Methods,
soon forlheoming from McGraw-
Hill Co. The book is coaiuhored
by three noteworthy leaders in the
audiovisual field, all from San Jose
State College in California: James
VV. Brown, Professor of Education
and Head of the Graduate Division;
Ricliard B. Lewis, Professor of Edu-
cation and Head, Division of Au-
dio-Visual Services; and Fred F.
Harcleroad, Dean of the College.
THIS book was written to help
prospective and practicing
teachers become better acquainted
with the broad range and interre-
lated uses of audiovisual instruc-
tional materials and techniques.
Throughout the text the term
"audiovisual instructional materi-
als" is broadly interpreted to com-
prise the many substances and
sounds which play important roles
in learning. The continued pre-
occupation of our schools with
things verbal has tended to obscure
adequate recognition of tlie prin-
ciple that learning is most effective
when generalizations and abstract
concepts are developed on the basis
of rich experiences with concrete
realities. I'hese are the realities
of things which are heard, seen,
felt, smelled, manijndated, organ-
izecl, assembled, or taken apart
during learning; they are the things
which are ultimately named, la-
beled, talked about, evaluated, criti-
cized, read about, or thought about
during learning; and they are the
things remembered or recalled for
pleasure or for use after learning.
A major and consistent emphasis
of the text is the principle that in-
structional materials are used not
in isolation but interrelatedly.
Multipurpose uses of materials are
stressed: charts are useful in dein-
onstrations; tape recordings of dis-
cussions afford opportunities for
i
RBtTrwXsBnaTioHS
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The newest thing lor visual aid is this hghlweight, portable
Opiivox easel. 29" x 39V2" steel board finished in "rite-
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num legs fold to convert from 70" floor easel to table
model. Net weight, 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Onl|r $44.95
Carrying case and lamp fixture are extra equipment.
PIXMOBILE
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Save time . . . save storage space. Prepare | I
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further di.sciission and later anal
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making collections; fdins or film
strips can ])rovide necessary ba( k
ground to help students deiermim
what is important to obseive oi
such trips; encyclopedias, relereiu
books, textbooks, pamphlets, am
sujjplementary books provide esscn
lial data in organized forms whii I
students need to solve problem-
growing out of still other learning
activities.
Well beyond mere identificatim
of materials or descriptions of thei
characteristics, advantages or dis
advantages, the text discussion o;
each instructional material point'
up details, examples, and utiliza
tion suggestions to assist teacher;
in making practical classroom ap
plications. Examples are drawi
from all subject fields and fron
various school levels, kindergartei
through college. In addition an en
tire chapter is devoted to cast
studies of actual teaching situations
presented verbally and througl
picture stories. This early present;]
tion of illustrative examples dein
onstrates how learning activitic
function and llourish through the
continuing interrelationship o
cla,ssroom facilities and procedures
instructional materials and equip
ment.
At the end of the text is virtual h
a self-contained inanual on ih(
efficient operation and handling oi
audiovisual ecjuipmeni. In a serie;
of illustiatcd stc]j-by-step jjroce
(lures the general leatiires of ccjuip
ment commonly lound in (lass
rooms and training centers an
described, along with easy to fol
low directions for equipment opera
tion and maiinenaiKe. The Refer
ence Section also includes a glossary
of terms and a classified director)
of sources from which the teachei
can obtain instructional materials
It is fortunate tliat science anc
technology have provided tools and
knowledge to make accelerated
learning possible. The materials
of learning have been improved;
tiiere are excellent mechanical aiui
electrical devices to impleineni
learning; and there is a vast back
ground of tested knowledge about
lioii> to improve learning. Tht
teacher today must not only have
the new knowledge but know how
to use the new tools for learning
This text has been designed tc
assist teachers in meetitng the edu
cational challenge of our times -
that more children need to learr
better and faster.
172
EtdScreen & AV Guide — April, 1959
Teach More Effectively ^fh a
Graflex-SVE
SCHOOL MASTER
FILMSTRIP AND
SLIDE PROJECTOR
Filmsirip frame courtesy of Society of Viaual Education. Inc.. Chicago t/f. III.
When you use a School Master, you have several distinct
advantages over less fortunate teachers. Your filmstrip or slide
presentations are more effective. Knowledge is more easily
retained. Attention and interest are kept at a high level. A
School Master gives you the most brilliant projection ever
achieved in a classroom projector. Your pupils can see vividly
what you are talking about. It makes teaching . . . and learning
... so much easier!
Most brilliant projection ever
achieved in a classroom projector
Shows filmstripsand can bequick-
ly converted for 2" x 2" slides
Simple threading and framing
Powerful 4-blade fan keeps film
cool
Priced from $84.50
Optical system removes as a unit
for cleaning
Handy built-in carrying handle
500 watt and 750 watt models
Available, also, in remote control
models
School Master is shown with
accessory rewind tal<e-up
GRAFLEX AMPRO* SUPER STYLIST
16MIVI SOUND PROJECTORS
These finely engineered, precision-built projectors are the mainstay of
audio-visual programs. They're built for hard, dependable usage and they
have features that recommend them to the most critical. Here are a few:
• Project either sound or silent films
• Extremely easy to thread
• Triple-claw movement feeds even badly
damaged film without loss of loops
• Quiet operation
• All parts easily accessible for cleaning
• All film bearing surfaces "flame-plated"
to protect film
• 750 watt lamp for brilliant pictures
• Super fidelity, full-bodied sound
• All single unit projectors include speaker
in carrying case
Priced, including speaker, from $459.50
subject to change \cithout notice.
SVE "E-Z" VIEWER
for convenient previewing of single-
frame filmstrips.
• Self-contained
• 3-times enlargement
• Folding stand permits 45° viewing angle
• Positive sprocket advance
• Easy to thread
• Size: only 4'/i" wide, 2%" high, 5%"
long. Weight, 24 ounces Only $14.95
lor addilional information on equipment
shown, write Dcpt, KS-4y, (;raHex, Inc.,
Rochester 3, N. Y. A subsidiary of Gen-
eral Precision Equipment Corporation.
dScreen & AV Guide — April, 1959
173
HAVE YOU HEARD?
NEWS ABOUT PEOPLE, ORGANIZATIONS, EVENTS
William f. Kruse receives Harwald's
"Senior Statesman" award from Technical
Director Richard Wallace.
Harwald Holds Annual
"Cracker Barrel"
On February 26-28 the Harwald
Company of Evanston. III. held its
second annual open house and infor-
mal conference on the audiovisual com-
munication media. The second day
of the "cracker barrel" was devoted to
educational theories and uses of audio-
visual materials.
Several talks highlighted the meet-
ing, punctuated on occasion by spir-
ited discussion. Bill Kruse traced the
pioneering of audiovisuals in teaching
and teacher training, listing also the
most striking developments in me-
chanical inventions. Philip Lewis, Di-
rector, Bureau of Instructional Ma-
terials for the Chicago Board of
Education, discussed tlie latest develop-
CECO'S NEW
WEINBERG
WATSON
PROJECTOR
(Jflm€Rfl €c^uipm€nT (o., inc.
Coaches . . . Doctors . . . Teachers . . . All have helped
us modify the 16mm Kodak Analyst II to encompass all
the features required in a true time and motion study
projector.
The Weinberg Watson is ideal for checkinK a variety of
recorded data such as sports, motion study, laboratory re*
actions, and many other subjects where time expansion
study is vital to the solution of a particular problem.
CHECK THESE EXCLUSIVE FEATURES
Contint40us variable speed from 2 to 20 frames per
second. Electronic single frame advance.
Flickerless projection made possible by a revolutionary
shutter design.
No lifihl loss on single frame projection (and film
will not buckle).
Remote control switch combines two operations , . .
press one button for single frame operation . . . the
other for instantaneous forward- reverse motion.
Dept. E 31 S West 43rd SI,
N Y. 36, N r. JUdson 6-1420
nil Ills ill educational television. M:iii
rice Mii(hell, president of Encydo
paedia Brilannica Films, reported on
the political complications involved in
llie states' use of the National Defense
I'Lducation Act funds. Walt Wittich.
University of Wisconsin, contributed
a controversial talk on the use of aiuo-
ination in education.
Other coniribiuors included Cliff
Welch, U. S. Naval Training Aids Cen-
ter, San Francisco; 1 homas Richey,
.Mental Health Service, State of Illi-
nois: John Flory, Eastman Kodak
Company; Pearl Rosser, president of
the Baptist Missionary Training
School; Ott Coelin, editor of Businiess
Screen magazine; James P. Fitzwater,
Director of Visual Instruction, Chicago
Public Sfhools; Joe Antos, Engineering
Consultant, .Aurora, 111.; Dr. M. L.
Miller, Director of .Audio-Visual Edu-
cation, Illinois State Normal Univer-
sity.
Climaxing the evening was the pres-
entation of the "Senior Statesman"
award to William F. Kruse, Educa-\
lional Screen l- AUDIOVISUAL'
Guide's trade editor, advertising repre-
sentative, and |)iil)li( relations expert.
Detroit Experiment
in ETV
.A Detroit ediuational television ex-
periment, conducted with about 3„")l)0
pupils in three elementary, three jun-
ior high and three .senior high schools
and their corresponding control groups,
shows that TV teaching results in bet-
ter learning. Furthermore it is claimed
to reduce tardiness, absenteeism and
(lisciplinarv jjiobkins.
Film Competition Won
by U.C.L.A.
At its 1959 .Awards Banquet, the
Hollywood Producers' Guild awarded
the Theater .Arts Department of the
University of California at Los An-
geles the Gold Medallion in its annual
inter-collegiate film competition. The
winning production, "Reflections," was
a ten-minute sound and color filni
directed by Marvin Gluck, and was
based upon a Japanese parable filmed '
with authentic settings and costumes.
This marked the fifth time a U.C.L.A.
film has won the competition since it
was iiKaisiiirated in 1953.
174
EdScreen & AV Guide — April, 1959
u ^ ;
a lapB *
jysainiiHii
^_^^^^^l_«. |..
Jgj
riiim
IHHHHwiii i«N
S^^^
M wnnrumm
.^
'momts^
Kodak
"•iitw '; [ ;
At Woodrow Wilson Jr. H. S., Wyandotte, Mich., L D. Murphy
(seated), AV Director for the Wyandotte Schools, tells how:
"Our classrooms put conveniences teachers need at their
finger tips . . . So, too, do our Kodak Pageant Projectors."
"Before approving plans for our building, we
asked our teachers what they needed to teach
most effectively. As a result, we have built dis-
play cases, file cabinets, and flat storage drawers
in every classroom, and project rooms adjoining
most classrooms. When it comes to showing edu-
cational films, our teachers want and get the
same kind of finger-tip convenience from our
Kodak Pageant Projectors."
Put control and convenience at the finger tips
oi your teachers with the Kodak Pageant 16mm
Sound Projector. Folding reel arms and attached
drive belts make the Pageant easy to set up and
use. Ask any Kodak Audio-Visual Dealer for a
demonstration at your school. Or get details by
writing for Bulletin V3-22.
Kodak Pageant Projector ^ EASTMAN KODAK COMPANY, Dept. 8-V, Rochester A, N. Y.
EdScreen & AV Guide — April, 1959
175
Announcement-!
The internationally - known
MONITOR Language Laboratory
has gone domestic!
- - Local representation —
• - Local technical advice —
- - Local service —
Please xvrite for the name of the manufacturer's
representative or distributor in your community.
Electronic Teaching Laboratories, Inc.
1818 "M" Sfreef, N.W., Washington 6, D.C.
48 Film "Starter Set"
For Grade Schools
Everything a grade school needs for
the operation of its own instructional
film library, including 48 one-reel
sound motion pictures carefully selected
to meet the most basic needs of Grades
I to 6, can now be put into the school
for full time use for as little as $7.50
per year per film. The films were
selected from the more than 800
Coronet titles to correlate directly
to the units of study and the leading
textbooks in the elementary field.
There are 19 films in the "starter set"
for grades K-3, and 29 for grades 4-6.
The offer is designed primarily to
demonstrate to schools and school
systems which have never enjoyed the
advantage of film ownership the sim-
plicity, economy and effectiveness of
having the needed films right where
the teachers can get them when they
want them for repeated and multi-
purpose classroom use. To this end
the special "starter set" offer includes
a steel storage cabinet to house and
protect the films, a pair of rewinds
and an excellent rugged splicer, a
simple system for keeping records of
use and a manual that tells how and
why, 100 catalogs describing and
illustrating the 48 films, and 480
Teachers' Guides (ten for each title).
The administrative requirements call
for nothing more than a table on
which to place the cabinet and re-
winds in a desirable location readily
accessible to all teachers, and a <ompe-
tent person in charge of maintaining
and distributing the films and their
utilization materials.
The 19 titles for the lower grades
include: "Let's Measure: Ounces,
Pounds and Tons . . . Pints, Quarts
and Gallons"; "Courtesy for Begin-
ners"; "Primary Safety: On the School
Playground"; and "Beginning Good
Posture Habits." Included also are six
language art films as background for
reading and expression: "Bushy, the
Squirrel"; "Hoppy, the Bunny"; "Mit-
tens, the Kitten": "Peppy, the Puppy":
"Mr. and Mrs. Robin's Family"; "Zoo
Animals of Our Storybooks." Finally,
there are eight titles in elementary
science: ".Autumn Is an Adventure";
"Farmyard Babies": "How Animals
Live in Winter"; How Machines and
Tools Help Us"; "Living and Non-
Living Things"; Spring Is an .Adven-
ture"; "We Explore the Woodland";
"What Do We See in the Sky?"
The films for the intermediate
grades (4-6) include two on arithmetic,
five on health and safety; nine on
geography; three history; and one eacli
on guidance and language arts.
Bought outright, the 48-film starter
set and its accessories cost $2,880.
This can be paid over a period of two,
three, or four years. Or, the 48 films
and their "outfit" may be rented for
a whole year for only $360, this to
apply against purchase at the end of
the period if desired.
"TV Teachers College"
What is believed to be a "first" in
commercial television broadcasting, a
grant of more than $70,000 in time
and production costs to the Chicago
Board of Education by WGN-TV, has
enabled the Chicago Teachers Col-
lege to offer credit courses in the im-
provement of reading and arithmetic
instruction. This program is not only
serving the teachers of the Chicago
Public Schools, but it is an in-service
training program for all teachers in
the Chicago area.
Coordinators of the reading series
were Ruth C. Hoffmeyer, bureau of
curriculum development of the Chi-
cago Public Schools, and Thomas J.
Cresswell. Chicago Teachers College.
The arithmetic series is being coordi-
nated by John O'Donnell, department
of student teaching, and William Pur-
cell, department of mathematics, Chi-
cago Teachers College.
176
EdScreen & AV Cuicie — April, 1959
Could it be that through using electroiiit tools there can be more
intimate communication between teacher and learners than is
possible in a simple face-to-face, person-to-person relationship?
Could it be that the tools of the mass media are the ones that can
bring about the most intimate communication between a leader and
a group — communication that is very personal and that affects
people as individuals? Sounds completely paradoxical, doesn't it?
But wait!
editorial
leachers of foreign languages have discovered how intimate
conimunication can be when they use minimum language laboratory
equipment that provides for group listening through earphones.
Recorded sounds heard by pupils through earphones come to them
directly and reach them innermost. There are no distracting sounds,
and the experience is much more personal than when sounds come
to their ears from a loudspeaker. Max Bildersee refers to this
phenomenon as the "effect of air gap." That's an apt term; and
although research has done nothing yet about measuring the re-
lationship of "air gap" to the effectiveness of communcation, any
teacher who has had experience with language laboratory instruc-
tion knows of its significance. The less "air gap" the more intimate
the communication.
Intimate
Teachers using language laboratory listening equipment have
also discovered some things about sound motion pictures. They
have observed that when pupils watch motion pictures and hear
the sound track through earphones, the total impact seems to be
strikingly more effective. This likely is the result of something
more than just the elimination of distraction to enforce greater
concentration. The effect is one of more direct and meaningful
communication. It is intimate communication.
Possibly the current emphasis upon the use of electronic equip-
ment in the teaching of foreign languages could eventually make
a contribution to instructional methods in all subjects that is now
little more than a wild dream. If sounds coming through earphones
do cause more intimate communication and more effective learning,
why should they be confined to the sounds of foreign languages?
These tools can be adapted to many subject matter areas and all
grade levels, and the meager experimentation that has been carried
on up until now should be immediately expanded and intensified.
These comments, to this point, have been concerned only with
recordings: recorded sound on tape and disc, and sound and pictures
recorded on film. With all recorded materials there is an obvious
remoteness in time. The sound and the pictures were necessarily
recorded sometime in the past. They are not immediate sound. This
fact may not affect the intimacy of the communication, but it likely
affects the reality of the experience. Teachers speaking into micro-
phones to pupils with earphones would be an example of immediate
intimate communication.
Another example, and one that represents the ultimate in im-
mediate intimate conununication, would be watching a live educa-
tional television program and hearing the sound through earjjhones.
A unique characteristic of the television medium is its ability to
provide for immediate eye-to-eye communication between speaker
and listener. Only through the medium of television can a com-
municator look directly into the eyes of two or more listeners at
the same time he is speaking. In fact, through the use of television,
a communicator can speak with eye-to-eye contact to an unlimited
number of people; and if they are listening through earphones, the
intimacy of the communication would be at its peak.
.\ few years ago, an incoming Governor of an eastern state
quashed the development of educational television in that state
with a glib and ignorant pronouncement. In effect, he said that
he wanted no television screen to come between the teachers and
the children of his great statel How wrong could a man be and
still be governor?
Communication
Paul C Reed
EdScreen & AV Guide — April, 1959
177
architectural solutions for audiovisual problems
Distributing Sight
and Sound
hy Paul C. Reed
.OU can see from the labels on the accom-
panying drawings what a problem it is to name
an audiovisual facility so new in concept as this
one is. Neither architects nor educators have
found a simple name for it. It's a Forum Room,
a small auditorium, an engineering and distribu-
tion center for radio and television programs, a
facility for central sound and closed circuit tele-
vision programs. It is all of these things, and
radio and television studios and workshop, too.
Imaginative teachers already foresee that this
center for sight and sound can become an excit-
ing influence in the instructional program of
Rochester's new East High School when it opens
in September 1959.
while the Audiovisual Committee was at
work in the spring of 1954 planning for the new
school, it learned that another committee was
recommending a small auditorium. The Audio-
visual Committee "hitch-hiked" on this idea and
expanded it to include the following recom-
mendations in its final report:*
"The Audiovisual Committee recommends that
this small auditorium be equipped for sound
amplification and reproduction and picture pro-
jection the same as the main auditorium.
"It is also recommended that there be a soimd
*Copies of this report are available upon request to Dr.
Howard C. Seymour, Superintendent of Schools, 1} S. Fiti-
hugh Street, Rochester 14, New York.
178
control booth provided for this small auditorium
so that it may be used as a radio studio and
possibly eventually for the origination of simple
television programs. This sound control booth
would be equipped with amplifiers, microphone
controls and recording facilities. If the school
is to be equipped with a central sound system
it should probably be centered in this location.
"In its fimction ol radio-television studio, this
small auditorium is visualized as a miniature
of the large studo at WHAM-TV Radio City.
(Now WROC-TV). It might be possible to plan
the building so that the sound control booth also
serves an adjacent room which could be used as
a smaller studio for instruitional and recording
purposes. The control room should be planned
so that both the small auditorium and the adja-
cent room can be used simultaneously."
The architects, Farragher and Macomber, took
the ideas from there, and working closely with
members of the committee while the plans were
being worked out on the drawing boards, devel-
oped the unique and brilliant soliuion that is
pictured here.
The Forum Room or small auditorium can
be used by itself for all kinds of meetings and
groups completely independent from the radio
and television workshop studios. Three or four
English or social studies classes, for instance, may
come here to share a speaker from outside, or to
listen to a panel discussion, or to see projected
EdScreen & AV Guide — April, 1959
Aerial photo shows impressive plant of Rochester's East High School. The sight and sound
suite is shown at center foreground (outlined). The music building is to the right, with the
main auditorium at its rear. The instructional materials center is housed on the second floor of
the building in the center (outlined).
April, 1959
179
Distributing Sight and Sound
pictures. The room will be used for faculty meet-
ings, for parent associations, and other commu-
nity groups. It is not, however, a "little theater."
In place of a stage is a dais, up just two steps
from the floor. A drapery across the back shuts
off the studios and provides an appropriate and
simple background for speakers, a panel, or for
a projection screen.
There is no projection booth at the rear of the
room. Here there is a platform, up four steps
from the floor, and across the front of this plat-
form is a built-in table-high ledge, wide enougli
to accommodate any projection equipment. Of
course there is an integral loud speaker system
and microphone outlets so that any sound can
be reinforced for hearing within the room, or
picked up in the control room and distributed
to any or all of the more than eighty classrooms
in the building.
The "control room" is virtually tlie electronic
heart of the whole school. Here are the amplifiers,
the control panels, the monitors, that will make
it possible to distribute sight and sound to all the
classrooms. It may very well develop that the one
control room will be too small for the many
functions it will perform. If this occurs, "small
studio A" likely will be transformed into "con-
trol room B."
The decision to include complete closed circuit
television facilities for the school was made only
last year. But this possibility has been foreseen,
and the plans were flexible enough to accept this
change. Here is what had been recommended
about television in the committee's original 1954
report:
"Already experimental plans are moving for-
ward for a central closed circuit television system
in various educational institutions. Such a system
distributes visual information within a school
in the same manner that a central soimd system
distributes soiuid . . .
"Because of the theoretical practicality of this
kind of picture distribution and because this
might be a desirable method for use in the new
high school at some future time, it is recom-
mended that as a minimum requirement suitable
conduits be included in the new building to pro-
vide for a flexible closed circuit system."
That "future time" came sooner than had been
expected in 1954. In the Spring of 1958, Super-
intendent Howard C. Seymour appointed a
CCTV Committee to reconsider this original
recommendation. The committee studied closed
circuit television activities in other institutions
and recommended unanimously that closed circuit
television be provided at the time the school
180
EdScreen & AV Guide — April, 19
g
n<l
ill
arum and Radio Shop— "Telecast"
opens.** They recommended: that the wires be
pulled through the conduits that fortunately had
already been installed; that television receivers
be supplied for at least half the classrooms; that
television camera and auxiliary equipment be
provided; and that provisions be made for pic-
ture and sound pick-ups from some twelve to
fourteen specified remote locations within the
building. With these recommendations built into
the building, sight and sound can be distributed
electronically around and to all the corners —
and there are many of them!
Now let's take another look at Studio B on the
floor plan drawing and also in the profile draw-
ing that shows it alive and in use. Studio B is
likely to become one of the busiest rooms in the
whole school. This can be a classroom for one or
more sections of a new and very special English
course in radio and television production. It
surely will be the headquarters for one or more
very popular extra-curricular club groups. It will
be a principal origination point for instructional
radio and television programs for classroom use
within the school, and possibly throughoiu the
school svstem.
•••J
niour
I'his report is also anailable upon request to Dr. Sey-
Probably the brightest idea in this sight and
sound suite is the soundproof, plate glass win-
dow wall between the studio workshop and the
Forum Room. Even though the far wall in the
profile drawing is an outside wall, the architects
resisted any temptation to put the windows in
that wall. They placed the windows inside the
building and between rooms so they might serve
the instructional program rather than obstruct
it by bringing in glaring sunlight.
These three, eight feet square, double panels
of glass, are windows that serve many purposes.
They separate the live sound of the two rooms,
but through electronics and the control room,
the sounds from either room may be controlled
and heard in the other. Groups in the auditorium
with the lights dimmed or off may watch the
activities in the studio unobtrusively and unob-
served. And they can hear every word. With
translucent projection screens placed at one or all
of these windows, a whole new range of possi-
bilities develop. Using standard projection equip-
ment from the studio side, pictures may be pro-
jected to two hundred fifty-two people seated in
the auditorium. Or, for closed circuit television,
pictures may be projected from the auditorium
side, and with or without live people in front of
the screens in the studio, these pictures may be
picked up by television cameras and distributed
to as many as twenty-five hundred people seated
in classrooms throughout the building.
Already, before the building is even completed
and ready for use, its flexibility and adaptability
to new uses has been demonstrated. Over five
years will have elapsed between the appointment
of the committees to plan the building and its
completion. These elapsed years were not wasted
ones, however. They were years of the most
thoughtful, careful, and thorough planning and
building.
One of the five fundamental principles and
assumptions upon which the Audiovisual Com-
mittee had based its recommendations was that
"planning miist be for the present and the fu-
ture:"
"In its deliberations the committee was con-
stantly mindful that it was planning for the
present and the future.
"Most of the audiovisual materials now being
used in the schools — 16mm sound motion pic-
tures, educational radio programs, 2x2 color
slides, tape recordings — were not even known
25 years ago. With the accelerated development
of audiovisual communication methods, espe-
cially television in recent years, it is not possible
for this committee to predict the specific audio-
visual forms for the future. Planning must pro-
vide for flexibility."
"Flexibility" was thus a key idea in all of the
audiovisual planning for this building, and the
effect of this on the final plan will again be em-
phasized in the third article of this series to be
published in the May issue This final article will
tell about the instructional materials resources
center and the way it developed from another
lundamental principle believed in by the com-
mittee: that "audiovisual materials are instruc-
tional materials and closely related to books and
other teaching materials."
Screen & AV Guide — April, 1959
181
Music Lessons
by
Telephone !
by Sim Wilde
NO one dials and notliing rings but die Asiieviile
City Schools are sending their music lessons by
telephone wire.
On any week day morning at 9:30 one can hear a
familiar voice in six elementary schools say, "Good
morning, boys and girls. It's music time again." And
Mrs. Frances Martin, music supervisor, begins another
lesson. The operation of the wired loop broadcast is
simple, yet the situation is rather unique according
to telephone officials. From atop a small room in City
Hall, the teacher, plus one person operating the con-
trols, sends the music lessons to grades one through
six, five times a week. The only equipment involved
is a microphone, an amplifier with a phono attach-
ment, a tape recorder to keep a record of the broad-
casts, and a piano on which to conduct the lessons.
All this is hooked to a telephone wire which travels
to the telephone company for further amplification to
the intercom systems in the schools. The principal
simply punches the right buttons on the inter-com to
send the broadcast to the rooms desired.
All this evolved in a strange way. One of the prin-
cipals of the schools was not satisfied with the meagre
time the music supervisor could spend in his school.
He asked her to make some tapes of her music lessons
so he could play them to his classes as desired. This
seemed logical and the supervisor willingly did so.
However, other schools demanded the same service
and before long it seemed that all her time could
conceivably be taken up in the making of tapes. This
would hinder her work at the various schools. It \n
at this point that somebody came up with an idea
have a music lesson broadcast to all the schools
the same time. In this way the supervisor could spei
fifteen minutes a day on the air (or in the wire so
speak) and the rest of tlie da\ in field work and
preparing the lessons.
Then began a search for the projjcr medium ov
which to broadcast the program. C^oinniercial rad
stations weie contacted. Yes, all were willing to <
the job as a public service but tliere were many coi
jilications. First problem was the lime element. Rad
stations have to work on strict time schedides. T
lessons would have to be broadcast at the statioi
direction. This would constitute a major problem
the event of a sudden change. In addition the makii
of tapes and the use of other equipment made ti
radio stations an awkward |)lace for the broadca
No, a system under the direct supervision of ti
schools was needed. But who could afford a priva
radio station?
Then somebody remembered hearing somewhe
that it was possible to send messages over telephoi
wire if there was some sort of speaker system on t)
other end. Of course! All the schools had inter-con
\Vhy not send them over telephone wire to them?
A hunied conference was held with telephone enj
neers. They admitted it was, indeed, possible bin th
they had not been faced with the proposition befoi
riu' only cost involved, thev said, would be the inst;
182
EdScreen & AV Guide — April, 195
Iiip: A first grade's rhythmic activity to music of Bizet.
tenter: Fifth-graders study woodwin
broadcasts and charts.
Left: A junior high school monitor.
tenter: Fifth-graders stiidv woodwind instruments through
broadcasts and charts.
laiioii charges and the regular rentals the same as for
a telephone. .\nd they were eager and willing to help
work it out.
The decision was made to experiment with two of
the elementary schools the first year. The telephone
company went right to work installing a line to the
little room in City Hall and running the line into the
schools. .\ local radio shop hooked the wire to the
school inter-coms. On the business end of the idea,
an amplifier was purchased with a phono attachment
so that not only words and live music but recorded
nuisic could be sent out. The supervisor began the
preparation of her scripts — planning to send to the
iirst and second grades one clay, the third grades an-
other day, the Icjurth grades another clay, and so on.
It was a smashing success. The teachers in the two
schools found the music lessons well prepared and ex-
cellently done. Those who felt they had a meagre
background in music found first rate music lessons
(lone for them. In addition they were supplied with
lesson plans so they could prepare for and follow up
the broadcasts. The supervisor had at her immediate
(onirol many records and materials that the teachers
lound difficult to obtain. It was so popular that at
the end of the year, another problem was faced. All
the schools wanted in on the broadcasts.
This called for more consultation with the tele-
plujne company. .Since there would be six schools in-
volved this time, more elaborate plans had to be made
to make the quality of the reception in schools near or
far acceptable. Telephone engnieers had a suggestion
at this point. Why not rent their amplifying equip-
ment, let them equalize all the lines for volume and
tone control, and they would guarantee reception to
die schools. Agreements were made, a contract was
signed, equipment was obtained, and the lessons were
ready to begin.
Of course there were kinks that had to be ironed
out. Some of the intercoms were not in too good con-
dition. They had to be serviced and repaired. Vari-
ances in the age and make of the intercoms had to be
allowed for. But gradually these troubles were solved
and the cjuality is as good as the famous Bell Tele-
phone quality can be.
If one should visit a sixth grade class in any of the
six elementary schools participating in the program
on a Wednesday morning one might hear a rendition
of a famous piece of music as the program starts. Then
would come the voice of Mrs. Martin explaining the
music and telling about the composer and the condi-
tions under which the music was written. From there
the lesson would go on to songs in the music books
the children have on their desks. They would partici-
pate in activities planned by the supervisor and sing
along with her. They might listen meditatively while
she explained the wonder of Sunset from the "Grand
Canyon Suite" or they might shiver as they heard
"Danse Macabre." Another time they might laugh
delightedly as they clapped their hands in time to a
rousing folk song. Then after fifteen minutes or so
would come the end of the lesson with the same music
signing off the program. One might then watch the
teacher in the classroom as she led her class in follow-
up activities. Later in the day one might observe as
Mrs. Martin checked with the teacher to see if recep-
tion was good or if a certain part of the lesson went
over to the students.
The cost? Less than half the cost of a teacher's sal-
ary per year. And the beauty of this type of broad-
casting is that the telephone wire belongs to you 24
hours a day. This leaves much room for expansion
and future plans. Foreign language lessons could be
sent to elementary schools over the same hook-up.
.\dult education classes could be taught in the same
way. Prominent persons could speak to all the schools
at the same time, night or day. Civil Defense pro-
grams could be worked out so that all schodls could
be contacted in a matter of minutes. Communications
from the superintendent's office could be sent at regu-
lar times. Et cetera, et cetera, and et cetera. There
are thousands of possibilities for the use of this ar-
rangement. Tentative plans are to hook all sixteen
.\sheville City Schools to the broadcast.
If your school has a telephone and an intercom,
you could have such an arrangement. But it will take
the cooperation of many people. The example of the
work done in Asheville is a tribute to the many peo-
ple who worked to make the experiment a success. As
usual the cooperation of Southern Bell in Asheville
was at its best. The teachers and the principals were
patient and imderstanding in the necessary interrup-
tions and confusion at the beginning. The superin-
tendent, E. C. Funderburk, was willing to let his per-
sonnel experiment with a new idea even at the risk of
failure.
As a result of this community and professional co-
operation, the schools now have a valuable and money
saving system to provide its children with an im-
proved music program.
.\nd to think — you never get a busy signal.
EdScreen & AV Guide — April, 1959
183
Playback I
a 0 CIO CI
0 0 000
Chairs
B
The Fabulous
Language
Labs
O
by Elton Hocking
and Robert C. Merchant
184
'NE year ago, there were only about fifty
high school language labs.' Soon there will be
hundreds or even thousands of them, thanks to
the federal matching funds available through
Title III of Public Law 864, the National De-
fense Education Act. The provisions of this act,
in turn, only reflect the recent awareness of our
country's extreme deficiency in modern language
skills, as expressed most recently by the publi-
cations of Dr. James B. Conant.
Countless language teachers and principals
are now asking: What arc the purposes of a lan-
guage lab? Do they coincide with the purposes of
our own language teaching? What kind of equip-
ment do we want? What can we get for our
money, including the matching funds? How do
we choose equipment, install it and service it?
How shall we make the best use of it?
The primary purpose of the lab is to multiply
the aural-oral practice of the pupils, esf)ecially
in the beginning classes, and thus to implement
the accepted principle that foreign language
skills should be acquired in this sequence: (1)
aural understanding; (2) speaking; (3) reading;
(4) writing. The general acceptance of this prin-
ciple since World War II (when the armed
services found that language students, and even
language teachers, could not speak their foreign
language, is extremely significant, for it rejects
the "silent reading" primary objective of the
'See Foreign Language Labs in Schools and Colleges, by
Marjorie C. Johnston and Clatharine C. Seerley of U. S.
Office of Education, 19.58. .Vvailablc from Superintendent
of Documents, Government Printing Office, Wa.shington
25, U. C. S5 cents.
See also Standards for Materials and Equipment for the
Improvement of Instruction in Science, Mathematics and
Modern Foreign Languages. Available free from Dr. Ed-
gar Fuller, Council of Chief State School Officers, 1201
16th St., N.W., Washington 6, D.C. (Your superintendent
itoubtless has a copy of this.)
EdScreen & AV Guide — April, 1 959
Projector
Movie
Screen
I
Playback
Recording Booths
Automatic
Student
Recording
previous generation. The "deaf-and-dumb" tech-
niques have now been abandoned, and hearing-
and-speaking has been endorsed by the Modern
Language Association, the American Coimcil of
Learned Societies, and by virtually every major
organiaztion of modern language teachers in our
country. The CEEB, finally, has announced that
a recorded test of aural understanding will be
included in its foreign language tests, beginning
one year hence.
Any teacher who still clings to the reading
method and grammar-translation in the elemen-
tary course can not make good use of a language
lab. On the other hand, any teacher who believes
in the oral-aural method should have a lab. Even
if the teacher's oral French (or German, or what-
ever) is faulty, he can profit, like his students,
from excellent recordings and imitative practice.
If he speaks the language well, he can also
make recordings for his students, and thus "mul-
tiply the good teacher." This is not the place to
expound the techniques used in the language
lab. Suffice it to say that electronic equipment
and appropriate techniques can accomplish what
was formerly possible only by semi-tutorial in-
struction; a ready comprehension of authentic
foreign speech, good pronunciation habits, and
an oral repertory of usefid, high-frequency for-
eign phrases and expressions, spoken naturally.
Such are the purposes, in elementary classes, of
the language lab. Each teacher or principal must
decide whether these are also his purposes in
offering foreign language instruction.
What kind of equipment? This is really a
multiple question, for it involves money, sched-
uling, and a couple of moot points in the psy-
chology of audio learning. (See diagrams.)
Mere listening to recorded material is doubt-
less better than nothing, but it is inherently
passive and it soon becomes tedious. Vocal imi-
tation is needed, for speaking is surely a do-it-
yourself activity. This in turn requires a feeling
of privacv (to avoid self-consciousness and to
heighten concentration); some acoustical isola-
tion (to prevent a general uproar and inter-
disturbance); and headphones (to shut out
extraneous sounds and, more important, to
achieve the person-to-person sense of immediacy
that only headphones can give).
All this adds up to a row of acoustically-
treated booths, however simple, along the rear
and/or side wall (s) of a regular classroom. (See
Diagram A.) A double glass partition enables the
teacher to keep an eye on activities in the booths
while conducting a totally undisturbed class.
A more ambitious layout (see Diagram B)
fills the rooms with booths which can be trans-
formed in a few seconds into normal seat-and-
desk facilities. 2 This arrangement is desirable for
small schools which cannot devote a room ex-
clusively to language laboratory work. The en-
tire class participates simultaneously in lab
activities, rather than group by group, as in
Diagram A.
The full-sized lab, whether convertible or not,
raises the perennial question of whether it should
be used by each class as a unit, or by individual
students who drop in as they would at the
library. Both types are found in the universities,
where schedules and facilities generally allow
more freedom of choice. For our present purpose
it is assumed that the high school lab must be
scheduled with the utmost efficiency, and that
student and teacher schedules are best suited to
class-by-class use of it.
Convertible or permanent, the booths of lab
B should be wired so that individual recording
facilities may easily be added later. As original
wiring, the cost of this is negligible; as a later
rewiring job it is costly.
"Cf. William f. Roerigen, "I he Functional Language
Laboratory," Modern Language Journal, January, 1959,
p. 6.
EdScreen & AV Guide — April, 1959
185
Interniediate between B and C is the activated
microphone technique by which the student
speaks and simultaneously hears his voice
through headphones. No recording is involved:
he hears himself electronically while he is in
the very act of speaking what he hears. Doubt-
less he also hears himself more or less by bone
conduction, in the normal way. No research is
yet available on the relative amount or the effect
of thus hearing oneself objectively and subjec-
tively at the same time. A more difficult research
problem is to determine the possible gains or
losses through the attempt to telescope the pro-
duction of careful imitative foreign speech with
the simultaneous hearing, comparison with the
model, and criticism of one's speech production.
Considerable research, both physical and psycho-
logical, will be needed to settle these questions.
If the activated microphone proves to achieve
results as good as those of individual recording
and playback, much money can be saved on
equipment. But this remains to be proved.
The complete laboratory with individual re-
cording ancl playback for all students (diagram
C), has always been considered the optimum
arrangement. The student first engages in oral
imitation, alternating with "his master's voice"
(recordecl): after several minutes of this, he plays
back his own recording of what he has heard
and said, thus hearing himself as others hear
him. This playback enables him to concentrate
on comparing his own performance with that of
the master, and thereby to criticize and improve
himself. Individual recording, followed by indi-
vidual playback, maintains the natural separa-
tion and sequence of creation followed by review
and self-criticism.
The individual recording facility for each
student may be of three types: (1) a dual-channel
instrument for each student; (2) a single-channel
instrument for each; one multi-channel instru-
ment serving as many as 16 students. Any of
these may, and preferably should, be wired to a
master switchboard or console which enables the
teacher to "tune in" any booth and hear all that
the student hears and says. A further refinement
permits the teacher to converse with any student
while the others are undisftirbed.
Dual-channel instruments are somewhat more
expensive than single channel, and most require
a pre-recorded master tape for each instrument.
Every machine is a self-contained unit, so that
each student may be practicing a different lesson
or language. This is the library type of installa-
tion, permitting complete flexibility. It is also
the library type of study, assuming motivation
and maturity on the part of the student. How-
ever, just as the library must have a great many
books for its borrowers, this kind of language
lab must have a great many pre-recorded tapes
on hand. The task of recording, cataloging,
filing, etc., is considerable and costly.
The single-channel installation requires only
one master tape for the whole room. The "mas-
ter" is played on an instrument operated by the
teacher, and simultaneously is piped into all the
booths. This "master-slave" arrangement, rela-
tively simple and economical, facilitates the
teacher's task of monitoring, grading and criti-
cizing the work of the various students, since
normally they are all doing the same thing at
Your Money^s Worth
[Diagram A]
BOOTHS: Commercially built, $60 to $200
Locally constructed, $30 to $150, average arounc
$70. .Simple partitions (faced with acousticaj
material) added to tables cost only a few dollar;
per student position. Standards: As for classroom
furnitiue, jjIus the need for visual and acoustical
isolation. CONVERTIBLE booths, suitable foi
eventual use in Lab B or C, can be constructed
by using dividers hinged to fold down over the
table top. In Lab B or C, a hinged front panel
woidd be added.
ROOM TREATMENT: Varies with the room
.\t least some acoustic tile on ceiling and upper
wall to deaden echoes and lower noise level.
EARPHONES: Crystal should be used, since
nothing cheaper is acoustically adequate. From
$12 a pair (can be damaged by extremely high
humidity) to $20 for "metalseal" phones.
ELECTRONIC AND ELECTRICAL WIR-I
ING: Varies with the room. Average: $3 to $10
per student position, including materials and
labor.
RECORDER -PLAYBACK: Conforming to
N.A.R.T.B. secondary standards for frequency
response. If used for re-recording or speech cor-
rection, should meet N.A.R.T.B. primary stand-
ards. Equalization characteristics: N.A.R.T.B.
recommended practices insuring compatibilityij
from one machine to another.
Wide band noise: At least 35 db below 3 per-
cent harmonic distortion level.
Flutter: Below 0.3 percent. Wow: Less than
0.1 percent, r.m.s. Such an instrument costs from
$200 up.
MICROPHONES: Almost without exception,
those furnished with instruments are of poor
quality. Adequate replacement cost from $35 to
$150. Remember that the "weakest link" analogy
holds here, and a recorder will be no better
than its microphone and earphones.
the same time. However, a different lesson or
language may at the same time be piped to a
desired number of booths by using any one of
them as a sending station for the others. This
in turn may be subdivided at will.
Until very recently, the master-slave arrange-
ment required a recorder-reproducer in each
student booth, operated by tlie student and some-
times misused or abused by him. The resultant
186
EdScreen & AV Guide — April, 1959
ipment for Your Language
oratory Needs
[Diagram B]
The general specification for lab A apply here.
It may be desirable to have two or more play-
backs mounted in or near the teacher's desk,
and an intercom amplifier (|50) and microphone
to enable him to talk to students through their
earphones. Movie equipment, slide projector,
and other aids may be added effectively. Room
wiring should be planned for future expansion
into lab C, and may cost from $5 to $25 per
student position, including materials and labor.
[Diagram C]
The specifications for labs A and B carry over
here, except that the requirements for the stu-
dent recorders, if not used for re-recording or
music, can be less stringent. The N.A.R.T.B.
frequency response standards may be modified to
let the upper decibel response limit be a mirror
image of the lower limit. Flutter: as high as 0.5
percent; wow tolerable to 0.3 percent, r.m.s.
Microphones may be in the $10 to $35 range.
Great attention should be given to simplicity of
operation, durability, ease of maintenance, and
similar factors. The technical expert should
check on levels, impedances, and actual func-
tions performed. Reject an installation in which
the student cannot hear his own voice through
earphones at a 60-80 db level, both while record-
ing and during playback. Individual student
recorders: $175 to $550, installed. Multi-channel
equipment: From $455 to $625 per student
position.
A centralized switching system for channeling
lesson material to the students, with monitoring
and intercom, will cost from $50 for a simple
switch panel to $1,500 or more for a functional,
attractive control console with extreme flexibility.
Little faith can be placed in advertised specifi-
cations, since there is no controlling agency. Se-
cure competent technical advice before making
decisions.
breakdowns and delays impelled the experts to
instruments need no longer be located in the
student booths. Rack-mounted in some central
location, the instruments are remotely operated
by students using switches in their booths, or —
more simply — by the teacher using a master
seek a remedy, with the result that the "slave"
control for all instruments. Another innovation,
the multi-channel instrument, can serve 16
booths and is also operated by the teacher. With
both of these arrangements, the students can do
all that they now do with their individual in-
struments.
Poor quality, whether of sound or of mechani-
cal performance, is never a bargain. One high-
quality (not necessarily hi-fi) recorder-reproducer
is better than a dozen "cheap" instruments of
telephone-quality sound. Mechanical breakdowns
are obviously demoralizing to students and
teacher alike. But the insidious failure to trans-
mit all the necessary sound frequencies is even
more serious, for it may not be detected by a
teacher who speaks the language well. Just as we
"hear," over the telephone, a good many sounds
that are not really transmitted, so will he equate
easy intelligibility, in the foreign language re-
cording, with full reproduction. But his students
will never hear those missing high-frequency
sounds in the strange new language.
Rule of thumb, or of ear, must be abandoned
by teacher and principal and purchasing agent.
Likewise, rule of price, of salesman and adver-
tising blurb. In their place, sensitive instruments
must be used by an expert, perhaps a local radio
engineer or hi-fi repair man. For a proper fee he
should first choose (on approval!) whatever satis-
factory equipment your budget permits, by a
study of its guaranteed specifications and per-
formance ratings. Competitive bids should then
be sought. On receipt, the equipment should be
tested by instruments, and rejected if the expert
finds that simple adjustments do not bring it up
to advertised performance.
Installation and wiring, however simple,
should be planned and supervised by the expert.
He will forestall the unwitting blunders of the
local handyman, or even the licensed electrician.
Knowing electronics, he can prevent such "grem-
lins" as crosstalk, install an automatic shut-off,
and safety devices to prevent the hazards of
shock or fire.
Like your car, your audio equipment requires
regular service to prevent deterioration and
breakdowns. The servicing should be done under
contract by someone who understands electronics,
perhaps a hi-fi service man. Regular lubrication,
adjustment and tests will forestall serious trou-
ble. No outside help is needed for the minor
details. Record and erase heads should be cleaned
daily. This is utterly simple, and it requires only
a few seconds for each machine, but the job
should be done carefully. Tapes can be easily
spliced (on the right side!), using a standard
splicer. Today's students, familiar with gadgets,
easily learn to operate controls correctly. (But
beware of the inquisitive boy who brings a screw-
driver!)
The prospective purchaser of modest equip-
ment should visit at least one or two well estab-
lished labs similar to what he thinks he wants.
After seeing and hearing them in operation, and
talking with teachers and principal, he will be
able to plan wisely and avoid disappointments.
If he is going to have an elaborate installation,
his superintendent should engage the services of
an educational consultant in the field of lan-
guage labs. Enlightened advice, both educational
and technical, is the least costly component of
the language lab.
EdScreen & AV Guide — April, 1959
187
Louisville's Hi-Fi
Library
188
EdScreen & AV Guide — April, 1959
A virtually complete audio service
is offered to local citizens
by the Louisville Free Public Library
\^_^NE of the largest collections of tape re-
corded music available anywhere is turning
audiophiles into bibliophiles and vice versa.
With it, the Louisville Free Public Library is
providing a unique service to a population of
almost 400,000.
Dorothy L. Day, head of the library's audio-
visual department, is responsible for providing
this "mountain of sound" to the public. Overall
direction is the province of Clarence R. Graham,
director of the nineteen-branch, city-wide library
and originator of the present audiovisual setup.
Naturally, not every Louisville resident has
the same taste in music. Miss Day supervises a
battery of 39 .\mpex model 350 professional
tape recording machines and ten Ampex model
300 professional console models. The two FM
stations operated by the Library (WFPL— 89.3
mc, 250 watts, and WFPK-91.9 mc, .3000 watts)
play pre-recorded tapes and longplaying records,
12 hours a day, seven days a week, all year long.
Even the citizen without an FM radio is taken
care of, as FM receivers can be borrowed on a
library card!
Both stations distribute printed program sched-
ules listing a wide variety of programs, ranging
from "Old MacDonald Had .Some Wood" to less-
er-known works of Alessandro Scarlatti and tape
recorded discussions on such subjects as "The
Philosophy of Psychology."
The Louisville Library's audiovisual unit also
pipes music over some 40 leased wires to city
hospitals and listening rooms scattered through-
out the branch libraries and the University of
l,ouisville. The hospital line broadcasts music
for 10 hours a day. Another line connecting the
hospital and the library tape records lectures
in the hospital auditorium for later playback
to other classes.
City high schools and the University of Louis-
ville are connected with the library's Ampex
tape central too. As a matter of regular course,
drama, music and music history instructors as-
sign listening homework. The student can re-
quest that his assignment be played in listening
rooms in his school or later in the branch of the
library nearest his home.
Dramatic tapes of plays, lectures and discus-
sions are piped over closed lines the same way.
Many of these tapes, secured from the National
Association of Educational Broadcasters, are also
broadcast over both FM stations.
Another private wire use has just been inno-
vated. It's a series of tape recorded reviews of
children's books, which are piped over the cir-
cuits to assistant librarians in the branches and
serve two purposes— familiarizing the staff with
all the latest children's books and training new
staff members.
Housed in two audio control rooms, these
professional console model recorders serve still
another function. Concerts of the Louisville Or-
chestra, performances by the Kentucky Opera
Association and lectures at the University of
Louisville are picked up by private wire and
recorded at 15 inches per second back in the
audio control room. These tapes then become
part of the library's regular source for FM pro-
gram material, at present consisting of around
16,000 pre-recorded tapes (most at 15 inches per
second).
From the LP record library, around 15,000
records, each card holder can check out five LP
discs at a time.
What has all this done to the library's orig-
inal function? Since the start of the audiovisual
program, book circulation has gone up 40 per-
cent!
EdScreen & AV Guide — April, 1959
189
A biolog\ teacher uses an
overhead projector for a TV
demonstration.
Classroom Projectors
Find Use in ETV
by Lou Peneguy
OVERHEAD projectors are proving to be
almost indispensable in programming in-
school telecasts of the Alabama Educational
Television Network. The network, the only one
of its kind in the country, has three program-
ming agencies, which reach approximately sixty
thousand students per week.
At the Birmingham ETV studio, the overhead
projector is in daily use by two of the direct
teaching instructors. Bettye Watson, Alabama
History instructor, uses it to sketch Indian trails.
Civil War battlefield engagements, or the pas-
sage of stern-wheel flatboats through Alabama
waterways.
Biology teacher Mary Rogers, pictured above,
is able to "animate" diagrammed insects and
plants. First, she projects the outline of the
object under discussion, such as plant leaf or a
fly wing, drawn on a transparency onto a screen
which is picked up by the studio TV camera.
Then, in loose-leaf style, a transparent sheet
containing a few basic structures is dropped over
it. This is followed by additional detailed art
on consecutive transparent sheets consecutively
dropped over the original outline, giving the
student a logical, step-by-step learning sequence.
Producer Ted Nicholas claims the unit is
"the most flexible and exciting visual aid" at
the Birmingham studio. His opinion is that "its
potentiality for ETV work has yet to be really
tapped." And program coordinator Frank Mar-
tin believes he has found an "ETV first" use for
the projector unit.
Although the studio also has a rear screen
projector, occasionally complications make its
use impractical. One such instance occurred
when the studio was producing a high school
play which called for drama floor staging space
and for a sizable chorus. The choir, scheduled
to handle the musical bridges between scenes,
had to be "live." The resulting mass of students
scheduled for the studio curtailed the floor space
and thus the required throw of the rear screen
projector.
The overhead projector was brought into use
and it was discovered to satisfactorily project an
acceptable picture on to the studio rear screen.
The problem was to make a transparency for
the needed setting; in this case it was the side of
a specific cathedral in France. An illustration
from a book was photographed, and the nega-
tive was enlarged to an 8 x 10 transparency. This
was placed on the projector, which needed only
a fifteen-foot throw to create a "life size" illusion
when it was projected on the rear screen.
Mr. Martin also noted that the overhead
projector uses two thousand watts less electricity
than does the standard studio rear screen pro-
jector. A former motion picture theatre manager,
he commented that this same principle could
even be used by projecting from behind a tightly
framed bedsheet where a rear screen is not avail-
able, but a good special plastic translucent screen
is much to be preferred.
The producers are eager to try additional
experiments in the application of the projection
imit on ETV, and are interested in exchanging
ideas with others who have had experience with
various types of projectors in television pro-
gframming.
190
EdScreen Cr AV Guide — April, 1959
NE^
FR«« UNITED WORLD...
"'''^M
'(f^f ^•■'^
W
Important
Film
Series!
A Complete Basic Human Activities Series
"THE WAY WE LIVE"
Phiitofraphy hy
Louis de Roehvmont Associates
In this dynamic new series, Uniled World has organized real-
utic and s*>ciany useful experiences into teachable 61m form
10 make it easier for all children to learn how to live more
effectively with others in this global age. The Way We Live
series emphasizes how the basic activities of mankind are
carried on from place to place. Throughout each film differ-
ences in the way.s of doing similar things are shown in terms
of differing environments and stages of cultural development.
Each oj the ten films in this series runs for approximately 20
minutes and sells for $110.00.
Groap II:
"Making A Living Around The
World"
Trade and Transportation
Animal Raising,
Hunting and Fishing
Farming in North
and South America
Farming in Europe and Asia
Forestry
Mining
Group I:
"Family Living Around The
World"
(Previously released)
• School Children
• Children at Work and Play
• Family Life
• Homes
Physical Education Series
"THE SPORT OF DIVING"
la full Colo,
Demonstration.s by Vicki Draves, Olympic Champion in
both springboard and platform diving. Instructional
comiiientar>' by Lyle Draves, Olympic Teams Diving
Coach. Each of the 3 films in this series runs for 10
minutes and sells for $120.00.
• Fundamentals of Diving. ..Here are pic-
tured the first simple and correct practices for learn-
ing water entry and body control.
Springboard and Front
Approach. ..This film stresses the
importance of the diver's approach to
the end of the board and the spring.
Stop-motion and slow-motion photog-
raphy permits analysis of action.
Swan Dive and Front Jack-Knife ...Here the instructor teaches
the simple steps in achieving form and perfection, with stop-motion and slow-
motion scenes on the ."i-meter board in mid-air.
Practical Study Units on Famous Shakespearean Plays!
««^||^ t t Id'^T^t f^9^* * Antony and Cleopatra
(Act III, Scene XIII)
Julius Caesar
99 (Act IV, Scene III)
King Lear (Act I, Scene IV)
Macbeth (Act II, Scene II)
Midsummer Night's Dream
(Acts I, II, III. ..Lover's Scenes)
THE WORLD'S
A STAQE
Great monicnts from Shakespeare's {;reate!>l plays. ..all made
under exacting conditions of au!henli<ity in England and per-
formed by the gifted players of the Old Vic Repertory
CoMi'ANY. Each film runs !3 minutes and sells for $70.00.
Their short running time makes these motion pictures excel-
lent classroom teaching tools for all English departments.
Purchase orders for the films in these three new series
should be directed to: Education Division, United World
Films, Inc., 1445 Park Avenue, New York 29, N. Y.
NOTE:
Purchase Conaideratton Preview PrintM Are Aho Available!
UNITED WORLD FILMS
1445 PARK AVENUE
NEW YORK 29, N. Y.
IScreen & AV Guide — April, 1959
' Midsummer Night's Dream
(Act V, Scene I...
Pyramus and Thisbe)
Othello (Act III, Scene III)
Twelfth Night
(Act II, Scene V)
Winter's Tale
(Act V. Scene III)
TiriMOW AVAILABLE!
,,rnA: -^-^^^^t^l^Z.
High PHoriir F.Im» to ^^
SCIENCE
AND "SPACE AOE
EDUCATIONAL NEEDS
!« avaaable for your in.ue^-';'^
aitention. »",°y„olion picture
Vtle Go«-"|-; Cited world
^REE COPY.
19T
VU- GRAPH
Overhead
Projector.
It's unique I Beseler's new VU-GRAPH is the proiector
w>u use In a fully lighted room. The picture flashes
OVER your head -onto the screen -while YOtJ face the
class to see who understands, who needs help. Use
prepared transparencies or quickly make your own.
VU-GRAPH projects in black and white or full color:
slides, stencils, models, even your own writine-as you
write! 4 medils IncluilinK new portable. Teacher oper-
itid-n« assistant needed. Free Demonstration at your
convenience. Free Brochure: "Get Your Point Across-
Fast!"
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BURKE & JAMES, INC
321 S \A/abash Chicago 4, Illinois
ESAG 459
by Irene F. Cypher
.\t one time when we were screening
for this month's previews we ahnost
thought we might come up willi a com-
pletely audiovisual column, there were
so many sound-filmstrips. This is par-
ticularly interesting, for it would seem
to indicate a definite trend toward
such material; it would apparently
indicate approval of the combination
as a desirable one. There was a time
when sound filmstrips did not arouse
much interest or enthusiasm on the
part of teachers, and much of the
material produced was, in our own
personal opinion, all too much like
many of the commercials on radio and
television. The pictures of the film-
strips were fairly good, but when it
came to the recordings there seemed
to be a universal tendency to employ
narrators who sounded like high-pres-
sure salesmen or itinerant preachers.
Perhaps some of the criticism of this
pattern made itself felt, for certainly
the newer productions have come out
from this pattern and are of much
better quality insofar as the records
are concerned. This is a very welcome
sign, for there is a definite place for
the sound-filmstrip as an instructional
device. We all need to remember, how-
ever, that pupils can sense any trace
of "snobbishness, insincere - emoting
and ivory-tower preachiness." The rec-
ord which provides the narrative for
a filmstrip must adhere to the same
standards set for the visual part, and
must be of equal quality and high
audio tonal value. We were quite
intrigued by some of those we pre-
viewed, and here present them for your
consideration.
Cadet Rouselle and
The Raftsmen
(2 single strips, color, each with
record; produced by National Film
Board of Canada and available from
Stanley Bowmar Co., 12 Cleveland St.,
Valhalla, N. Y.; |11 for each filmstrip-
record unit). There is a richness in
French Canadian folklore that has tre-
mendous appeal. In the two filmstrips
here considered, the appeal is to both
eye and ear. The songs themselves are
gay, melodic refrains that seem to stay
with you, and the recordings are good.
The pictorial content of both strips is
not only colorful, but seems to catch
the spirit of the songs and make them
live. In particular, teachers and pupi
will enjoy the art work of "The Rafi
men." The original art work was dot
by the children of a Canadian scho^
as part of a special project. It shoui
prove interesting to discuss the drai
ings and to note the references i
customs and life of the woodsmen i
the Canadian northwoods area. This
excellent material for art, music ar
social studies at many g^ade levels;
should also be recommended for clii
and camp groups.
Desert Plants
(2 single strips, color; produced I
Moody Institute of Science, Los Ai
geles 25, California; $6 per strip
"Our Desert Treasure" and "Mini
ture Plants of the Desert" provide i
with a very complete pictorial stoi
of plant life in the desert areas of oi
southwest. We discover that the dese
is the home of many interesting plan
and creatures, from the Joshua tr<
to the jack rabbit; we also discovi
what irrigation has made possible i
turning deserts from great waste are?
into highly productive areas. The sti
dent who has never seen the mar
beautiful types of desert plants will I
interested to find how many kinds (
cactus blooms there are; he will ah
be interested to learn of the mar
scientific studies dealing with plan,
and life on the desert. This type (
filmstrip has value for curriculum pu
poses, and it is also enjoyable as
pleasant viewing experience.
Seed Plants
(6 strips, color; produced by Cre
live Education, Inc., 340 N. Milwa
kee Ave., Libertyville, III.; $28 p'
set, $5 single strips). Growing plan
are an integral part of the life arour
us, and it is important for pupils
have some clear concepts of how plan
actually grow. From seed to flower ar.
fruit, this series shows us many suij
details: what happens when a seed '\
planted; what are the separate fun
tions of roots, stems and leaves; hoi
does a plant develop and mature; wh|
uses do plants serve in the life of ma |
The photographs are clear and w(
defined, and the material is planned
meet the needs of pupils in the raidd
science course work.
(Continued on page 194)
192
EdScreen & AV Guide — April, I95?
I
HISTORY COMES TO LIFE
in
this NEW Series of Filmstrips on America's Glorious Past!
THE CHRONICLES
OF AMERICA
FILMSTRIPS
15 HISTORIC MILESTONES IN THE
INSPIRING STORY OF AMERICA
From Columbus' Voyage into Uncharted Seas-
Through the Courage of the Early Settlers,
The French and Indian Wars,
The Heroic War of Independence,
The Opening of the West —
To the War Between the States
$97.50 FOR THE COMPLETE SERIES
OR $7.00 EACH
Comprehensire TEACHER'S GUIDE Free
An Educational Adventure
in the Development of Our Democracy
How thrilling is the story of America! Here now, young people
can see the great heroes, the villains, the common man, spring
into lifelike dimensions. Washington, Paine, Wolfe, Clark.
Boone, and scores of others become flesh and blood — no longer
mere names. Now the student can identify himself with these,
relate to the moving historical episodes which gave birth to
his democracy.
Largely Bosed on the Accurate Reconstructions
Presented in the Chronicles of America Photoplays
The Photoplays represented the culmination of ten years of
painstaking effort by teams of outstanding specialists in the
scholastic disciplines and the professional arts, and have
achieved recognition as a significant tool in the educational
process in our country. The production of the Filmstrips has
been inspired by the same critical spirit, the same impatience
with halfway measures, the same insistence on historical accuraq
and high artistic standards.
An Unparalleled Opportunity
Through the Photoplays has come a new source of authentic,
original material for filmstrips, never before available. Never
before did the possibility exist for portraying America's gre«i
heritage so dramatically and realistically in filmstrips. Here
was an unparalleled opportunity for the Yale University Press
Film Service, in keeping with its long tradition to make an im-
portant contribution to a better understanding of our country's
history.
That is why The Chronicles of America Filmstrips are unique
as a teaching aid. They emanate from the deep, wide range of
historical riches presented in the Photoplays and other rare
sources. Thus, the Film Service can offer these inspiring "educa-
tional adventures in the development of our democracy" at a
cost that makes their special advantages easily accessible to all.
A FITTING COMPANION TO OUR OTHER ESTABLISHED TEACHING AIDS
THE PAGEANT OF
AMERICA FILMSTRIPS
30 UNITS
$195.00 (or the Complete Series or $7.00 Each
including Teacher's Guide Free for Each Unit
From the Primitive Indian to Atomic Power
A magnificent panorama portraying five centuries in the life
story of .\merica — its growth and development presented in a
wide, comprehensive range unmatched in the educational field.
All important phases are covered, including our sociological,
industrial and cultural progress.
Created by top-ranking historians and visual education specialists
to the highest standards of scholarship and historical accuracy,
this brilliant series has proved a rare teaching instrument in
nearly every phase of the curriculum. The graphic realism of
its images brings to the student a strong sense of participation,
providing the basis for a better understanding of the vital
problems of today.
THE PAGEANT OF AMERICA
15 VOLUMES
\ fascinating tapestry of over 11,000 rare, authentic pic-
lures. woven together by a colorful text. A pictorial
history of the adventures and statesmanship of our
people — an inspiring guide to the youth of America.
$147.75 complete, or $10.75 per volume
THE CHRONICLES OF AMERICA
56 VOLUMES
Written in stimulating narrative form by outstanding
specialists — each volume with all the dramatic appeal
of a novel. The story of the forces in action that built
our nation — history at its authentic, readable best.
$199.00 complete, or $3.95 per volume
hrough these Filmstrips and Books, Educators Will Discover IS etc Vehicles for Creative
caching. Youth Will Take New Pride in Our Great Democratic Heritage. Order /Voir.
I
ALE UNIVERSITY PRESS FILM
386 Fourth Avenue, New York 16, N. Y.
Screen & AV Guide — April, 1959
SERVICE
193
FILMSTRIPS
(Continued from page 192)
French Language Series
(Set No. 1 — 5 strips, color, with
correlated records; produced by Pathe-
scope-Berlitz, 10 Columbus Circle, New
York, N. Y.; $84.50 for Set No. 1;
consult catalog for prices of complete
set of 40 lessons to be produced).
Never before has there been such in-
terest in language study. Certainly
anyone who is undertaking the study
of French will find this audiovisualized
unit both appealing and instructive.
The filmstrips provide a human inter-
est story, photographed in France; the
records provide opportunity to hear
and participate in a multi-voiced na-
tive French narrationat conversational
pace. There are many potentialities for
using both filmstrips and records. We
personally feel that they bring a life-
like quality to the study of French
that will be particularly helpful to the
beginning study of that language. The
unit indicated here is the first in what
will be a set of forty lesson units.
The Man Without
a Country
(single strip, color, with record;
produced by Films For Education,
.\udio Lane, New Haven, Conn.; $15
for filmstrip and record). Edward
Everett Hale's story of Philip Nolan
is here pictorialized for us, with a
recorded dramatization by members of
the Yale University School of Drama.
The presentation is faithful to the
story and highlights the main points of
interest. It is intended for use with
intermediate, junior and senior high
school classes. Art work and color qual-
ity are vivid. The narration is called
a dramatization, but is not a staged,
over - emotionalized production; the
tonal quality is level, informative and
clear. Material of this type should
stimulate further interest in reading,
and also help to make "literature"
take on a greater degree of reality.
SCIENCE
FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series in
Brililant Spectracolor
VISUAL SCIENCES
Box S99E Suffern, New York
Life Long Ago
(6 strips, color; produced by Society
for Visual Education, 1345 Diversey
Parkway, Chicago 14, III.; $32.40 per
set, $6 single strips). Really to under-
stand life on this earth today, we must
know something of what transpired
centuries ago. With the help of the
Chicago Museum of Natural History
this series shows us something of what
happened in the coal age; what hap-
pened when reptiles ruled the earth;
what we know about life long ago and
how man has been able to read the
stories told by fossils. There is always
a fascination in seeing how scientific
study has enabled us to reconstruct
the story of the past. These filmstrips
have special value when used in con-
junction with text materials and with
visits to museums and areas of historic-
scientific importance.
People and Pets
(single strip, color, and record; pro-
duced by The Humane Society of the
United States, HUE Street, Washing-
ton 4, D. C; $1 charge to cover postage
and handling). All too often the own-
ers of pets fail to realize the responsi-
bilities which go with such ownership,
and also fail to give their pets the
proper care. Working with the Girl
Scouts of America, the producers of
this unit have given us a clear picture
of what it means to be the owner of a
pet; of how we should care for cats
and dogs, and what societies have been
organized to assure proper control of
animals. Many interesting facts about
animal care are outlined. The ma-
terial is designed for children between
the ages of 7 and 14, but this is an-
other instance when we would recom-
mend disregarding rigid adherence to
such designations. This set will be
valuable for pet owners of any age.
Roots of Religious
Freedom
(single strip, color; produced by Jam
Handy Organization, 2821 E. Grand
Blvd., Detroit 11, Michigan; $5.75
for strip). Everyone is quick to state
that religious freedom is guaranteed
by our Constitution, but not everyone
can actually explain how religious
freedom came to have such significance
in the colonization and development
of the United States. Some facts have
been emphasized, some have been for-
gotten. This strip attempts to show
how many groups entered into the
early development of our country and
how important it became to all of them
that the principle of religious freedom
be protected. The strip is one with
special value and meaning for upper
elementary and junior and senior high
school students, to help in developing
an attitude of tolerance and in acquir-
ing an appreciation of group rights
and responsibilities.
Artists of Holland
(2 strips, color; produced by Ency-
clopaedia Britannica Films, 1150 Wil
mette Ave., Wilmette, 111.; $6 each).
Learning to know and appreciate th«
work of great artists is a wonderful
experience and provides opportunity
for personal enjoyment. In this in
stance the producer has given us ex-
amples of the works of Vincent van
Gogh and Rembrandt. The painting?
shown were photographed in many dif
ferent museums and give a broac
range of the period in the artists' lives
Close-ups allow opportunity for ex
amination of parts of paintings and ol
details. The strips are the equivaleni
of field trips to view the actual can
vasses; very often such filmstrips an
better than field trips under hurriec
circumstances, for the viewer can stud)
the strips at will and under condition:
when they are really used and needed
Pupils are able to consider at greatei
length and to go over the material man;
times. Of course there is the addec
value that many pupils will never visit
the museums where these painting:
are hung, and are thus enabled to set
material they would otherwise not see
Recommended for use in art classer
at many grade levels.
Eskimo Art
(2 strips, black and white; producee^
by the National Film Board of Canad:
and available from Stanley Bowma)
Co., Valhalla, N. Y.; $3 each). All to<
little attention has been focused ot
the wonderful skill and highly devel
oped native art forms of the Eskimos
Examination of their figures carvet
in stone, ivory and bone reveals grea
skill, a sense of humor and fine crafts
manship. Eskimo Carving provides u
with splendid examples of figures illus
trating all forms of .\rctic life. Haidii
Argillile Carvings concentrates on thi
carvings made by the Indians of th(
Queen Charlotte Islands from argillite
a dark, soft slate. Both strips bring ui
material that will help to increas<|
appreciation of the Eskimo as ai^
artisan. They are especially valuabl
for use in art classes and in socia
studies.
194
EcJScreen & AV Guide — April, 195^
AUDIO
by Max II, Bildersee
A siiiiplf leaflet, "Nobody Listens?"
states l)hintly in conclusion. "When
we get the fine ART OF LISTEN-
ING under control, we will have per-
haps taken the single most important
step in our education — be we children
or adults."
This leaflet, published last Novem-
ber by the Middletown (N. Y.) Public
Schools, is addressed to parents, teach-
ers and children. It points out that
although we begin to teach the arts of
listening in Kindergarten (Remember,
"Boys and Girls, this is Listening
Time") some colleges are holding
dasses to teach college students how
lo listen.
When do we learn to listen? We are
born able to hear and indeed our
total language facility before reading
is Ijegun depends not only on the abil-
ity to hear — but also the ability to
listen. Parents listen anxiously for the
< liild's first words as evidence of this.
The leaflet underscores the fact of
(litterence between listening for pleas-
ure and listening to learn. It also
points out that sound can be distract-
ing when we do not want to listen. It
charges all with developing good listen-
ing habits and good listening manners.
So — schools are aware of the im-
portance of good listening. And they
are doing something constructive about
it. The art of listening must be devel-
)ped lor all children, exceptional or
normal. All children and all adults
use their ears from morning 'til night.
.\u imaginative teacher dealing with
slow learners needing added help in
the fundamental areas of reading,
spelling, arithmetic and aural compre-
hension used the tape recorder to her
idvantage and to the advantage of her
students.
.\sked to describe what she did, the
teacher, Mrs. Russell of Kingston,
New York, said, "1 sought to give these
non-readers information, practice in
listening and encouragement to learn."
Her methods were quite simple, and
adaptable to any classroom. Mrs. Rus-
11 acquired tape recordings from
oadcast sources, she invited more
pable students to make special tapes
"or these less gifted children, she pre-
»ared special remedial tape recordings
herself and finally, she encouraged
these special students to prepare tape
recordings which indicated progress.
These, then, were less gifted children
studying on their own!
Broadcasts of stories, science talks
and music intended for in-school
listening were recorded and made
available to the children. During the
reading instruction period, a waste of
time for those needing such deep
remedial therapy, these youngsters were
encouraged to devote their time to
listening.
The reported results are most inter-
esting. .According to Mrs. Russell,
"They (the children) were able to
listen to many more stories than a
teacher would ever have time to read
to them. There was a big growth dur-
ing the year in their listening span.
These listening periods gave them
things to write about, to create pic-
tures about and they had as many
things to 'tell about' as the children
who were reading — so there was ob-
servable improvement in communica-
tion."
One other ob.servation made by Mrs.
Russell in this particular connection is
that more tapes should be made for
this particular purpose. She further
urges that, because a slow-learner needs
everything geared down to his pace,
story material for him should be read
No, Im a plumber
. . . but I know good recording tape
Audiotape, the thinking record-
ist's tape, gives you the full, rich
reproduction so satisfying to the
happy audiophile — be he doctor,
lawyer or Indian chief. Because
behind every reel of Audiotape
are two decades of research and
development in sound recording.
When you buy a reel of Audio-
tape you're getting the tape that's
the professionals' choice. Why?
For example, the machines that
coat the oxides onto the base ma-
terial are unique in this field-
designed and built by Audio engi-
neers who couldn't find commer-
cial machines that met their rigid
specifications. Then there's the
C-slot reel— fastest-threading reel
ever developed. For that matter,
there's the oxide itself — blended
and combined with a special
binder that eliminates rub-off.
There are many more reasons
why the professionals insist on
Audiotape. They know that there
is only one quality of Audiotape.
And this single top quality stand-
ard is maintained throughout each
reel, and from reel to reel— for all
eight types of Audiotape. That's
what makes Audiotape the world's
finest magnetic recording tape.
For recording engineers, doctors,
garbage men, investment brokers,
sculptors . . . and plumbers !
Manufactured by AUD\0 DEVICES, INC.
444 Madison Ave., New York 22, New York
Offices in Hollywood & Chicago
flint itrtfiP^
^IIAM MAW
EdScreen & AV Guide — April, 1959
195
FOREIGN
LANGUAGE
STUDY
now within the reach of the
most limited school budget
with
CALIFONE
the AUDIO CENTER (12MH8)
Schaol Net.. )l 71.50
With CUEMASTER,
$10.00 additional
Designed Exclusively
for Language teaching
the Califone AUDIO CENTER makes
pwssibte the means to low cost and
versatile language study at all grade
levels. Equipped with 8 sets of head-
phones, mike input, "cuemasteb "
automatic phrase selector optional.
Write Dept. ES-3
C3.1lIOnG CORPORATION
1041 N. SYCAMORE AVE.
HOLLYWOOD 38, CALIF.
^S
very slowl\. Special needs, such as
vocabuLiry problems, can be antici-
pated, there should be pauses in the
atory to make meanings clear, and at
the end of the presentation there can
be desirable and necessary repetition
of words to prod growing vocabularies.
It seems to us that parallel tech-
nicjues for the presentation of more
diffifult material to advanced students
(an and should be developed. Tlie
bright child, dawdling through dull
and repetitive material, is as seriously
inconvenienced as is the slower child
unable to maintain pace with his con-
temporaries.
Mrs. Russell developed similar tech-
niques in spelling for her charges. A
tape recording was made of particular
words which the children had not mas-
tered. A "ditto" sheet was made of
the same list. For practice the child
looked at the word — listened to the
word and then traced the word on the
practice sheet. The second step in-
volved listening to the word, and
writing it below the reproduced copy.
Finally, the tape was used in examina-
tion procedure and the child was asked
to spell as many words as she could
on a blank sheet of paper. The child
set the pace — and ample opportunity
was given for review and repetition.
Although these children were un-
able to take the regular standardized
spelling tests for their grade and con-
sequently could not be too definitely
measured, certain progress was evident.
City-wide survey tests were used, and
these children showed growth. The
children were motivated to do better
— they evinced an interest in spelling
and a desire to improve their grades.
Children were permitted to test their
own progress at any time — by self
administered examinations via the
Record Reviews on Cards
it on 3x5 punched, cross-indexed
cards
-it for accessible filing and finger
tip reference
-i; published monthly, September
through June
•^at least 400 cards per year
•tx efficient, constantly expanding
reference center
•ix supplying synopses and ap-
praisals
ijyour buying guide
■ii; suggesting audience and in-
structional use
SUBSCRIBE NOW - $25.00 a year
Max U. Bildersee — box 1 77 1 , albany 1 , n. y.
tape recorder. Finally, this permitted
the teacher to give these children spe-
cial review and consolidation of learn-
ing experiences without taking time
from the other students in the class.
In arithmetii lor these children tape
recordings were used to provide drill
and examination in fundamental proc-
esses. A tape containing one hundred
practice computations (addition, sub-
traction and multiplication) was made,
and the listening children were sup-
plied with answer sheets. Records were
kept of scores.
A second tape contained practice
and examination procedures together.
The tape gave a fact or problem and
time was allowed for response. Then
the problem was repeated with the
answer so that the child had immedi-
ate information of success or failure.
Practice tapes were used continu-
ously — tapes offering both problem
and answer and test tapes (problem
only) were used at approximately ten-
week intervals. Score comparison
showed improvement. And again, this
exercise provided an activity which an
individual or group of children need-
ing specific additional training could
carry on without immediate teacher
direction.
Similarly, these specially prepared
tapes were used in literature apprecia-
tion instruction. The purpose was to ;
help slow learners enjoy simple poetry
— to permit them to learn at their own
pace about a poet — and to increase
vocabulary.
The tape recording used offered sev-
eral poems by a particular poet. First,
to motivate interest, there was a short
biography emphasizing simple stories
about the poet. Then, a poem was
read for listening only. The poem was
re-read — with the children encouraged
to supply or to repeat the rhyme words.
And finally, the children were encour-
aged to read the poem along with the
recording.
Mrs. Russell suggests that tapes
about particular poets be supplement-
ed by tapes about some one particular
interest. These interests can be sea-
sonal, involve holidays and children's
activities as well as animals and the
variety of other areas in which chil-
dren's minds dwell.
Many schoolmen will welcome the
newest dimension in audio materials
— the lending library. More accurately,
a rental library, the LISTENING LI
BRARY (10 East 44th Street, New
York 17), is a new venture in supply-
ing recordings for limited periods of
lime to schools and individuals for
instruction as well as for entertain-
ment.
196
EdScreen & AV Guide — April, 1959
The Listening Library is founded on
the premise that recorded literature
is as much a part of our heritage as is
printed literature. There is the added
significance that the spoken word is a
literary medium of communications
parallel in importance to the printed
word.
John V. Hinshaw, President of this
new organization, says, "First writing,
and then printing, gave permanence
to language — man's only method of
conveying his thoughts, his feelings
and his past. But in visual reading the
printed word, a whole dimension is
lost. The eye, flashing across the page,
cannot 'hear' what the author has to
say. It cannot distinguish the varied
and colorful meanings which auditory
expression gives to each word. Only
through speech is the full depth of
literature attained."
The Listening Library is a mem-
bership organization entitling partici-
pants to rent records listed in the
catalog, purchase rental records at re-
duced prices or purchase new records
and tapes at special discounts.
The State Education Department in
New York has added a new facet to
state-wide examinations in COMPRE-
HENSIVE MUSIC. .According to Dr.
Joseph G. Saetveit, Supervisor of Music
Education, this entirely new music
examination was prepared and given
"with a viev\' of spotlighting the musi-
cally gifted and talented high school
students."
The examination is given in two
parts. Part I consists of the audition
of a musical performance. These audi-
tions are recorded and are submitted
ATC 515V-R
20 WQtt Hi Fidelity variable
speed transcription ployer ond
Public Address system
Another outstonding model in
the NEW ATC LINE of rodtos.
phonographs and tronscription
players for classroom use,
mproiiucts arc transformer
1 /or comphtc safety.
ronics
CORPORA
3
for review by state oflicials. The writ-
ten portion of the examination, ac-
counting for seventy-five percent of
the grade, includes a phonograph re-
cording to be heard by the partici-
pants. Certain musical items are
furnished on this disc recording. The
instrument used to play the items was
an organ.
Here are new uses for both disc
and tape recordings worthy of note
which may have further significance in
a variety of other examination proce-
dures, particularly in languages and
in other facets of communications.
How else, for instance, to examine stu-
dents over a large area in speech or
in oral composition? The implications
of this procedure for examinations are
tremendous.
The first simple and satisfactory de-
vice we have seen for finding the right
spot on a tape recording is the
D.\TREL TAPE INDEX (156 North
Franklin Street, Hempstead, N. Y.).
Basic to the system is a set of num-
bered tabs which are quickly and easily
applied to the shiny side of the tape,
and which remain indefinitely or until
removed. Made of Mylar, they last as
long as the tape and are not injured
or removed under ordinary usage.
School personnel will find many im-
mediate and valuable uses for these
tabs. They can be used to mark special
portions of available tape recordings
— to indicate particular music needed
for instruction, illustration, or other
purpose. Here is a boon to the teacher
who wants to cite a particular phrase
First from PHILCO\..
New All-Transistor TV Camera
for Schools at only ^1-
Here's the camera that makes edu-
cational TV practical — dependable
and trouble free ... at a saving of
hundreds of dollars.
A lightweight, maintenance- free,
foolproof camera that anyone can
operate. No matter how large the
audience . . . now, everyone can
participate in lectures, demonstra-
tions, classroom sessions. Compare
the quality of this newest Phiico
TV camera with any other. To
improve the quality of your audio-
visual program ... at dramatic sav-
ings . . . insist upon Phiico TV.
Place your order now to assure
early delivery. Write for Phiico TV
Planning Book. Government &InJiis-
trialDitision, 4702 WissahickonAve.,
Philadelphia 44, Pennsylvania.
In Canada: Phiico Corporation of
Canada Limited, Don Mills, Ontario.
North Hollyvwiod 6. Colit.
PH I l_CO
EdScreen & AV Guide — April, 1959
197
(advertisement)
Mrs. Mary Lou Plucge, Chairman of the Department op Speech and Dramatic
Arts at Adelphi College in New York, finds her Norelco 'Continental' tape
recorder an essential tool in speech instruction. Here Mrs. Plugge illustrates, to
her lovely student Carol Samisch, the proper waij to produce a sound. MiSS
Samisch, in turn, repeats the sound iiito the tape recorder so that she may listen
to an accurate reproduction of her oivn voice and compare it. Says Mrs. Plugge,
"My Norelco tape recorder is valuable to me for a number of 7'easons. There is
an impressive tone quality in its reproduction of sound. Concomitant with this is
the aid of the mechanical pause button which allows me to stop to analyze progress
without turning off the machine. The control over recording is such that the possi-
bility of accidental erasure is completely eliminated." The NORELCO 'Continental'
is a product of North American Philips Co., Inc., High Fidelity Products Division,
Dept. 1S4, 230 Duffy Avenue, Hicksville, Long Island, New York.
in a recording — accurately, smoothly
and quickly, for she can use this index
system without fear.
We hope this will lead to something
quite different, too. Many audiovisual-
ists make extensive use of visual illus-
trations in the course of talks. They
supply the audio. Now, with this in-
dexing system, they will be able to
pre-select audio illustrations on tape,
spot them simply and accurately and
use them effectively for group presenta-
tion.
The implications for instructors of
this new indexing system are many. In
language laboratories they will have
application in the selection of ma-
terials to be heard by students. Simi-
larly, the English teacher using the
same equipment can immediately offer
a particular poem, or soliloquy, or
other excerpt from longer recording.
The speech teacher has at her hand
immediate reference to particular stu-
dents who make recordings. No longer
must she "change reels" for each stu-
dent because she can now quickly
apply the tab (it can be done while
the tape is moving, it is just that sim-
ple!), make a note of number opposite
the name of the student and record.
Are you using the recorder in your
teacher training program? Are you
asking students to record whole classes?
Then, in rehearing you can "tab" a
spot which you want to review. Thus
the practice teacher can rehear her
own performance in the classroom —
and make immediate notation of por-
tions of the lesson which should be
heard by the supervisor. Similarly, the
supervisor upon hearing the record-
ing can quickly and easily "spot" the
portions of the lesson which should be
reviewed with the student teacher.
Are you keeping more than one
title on a single roll of tape? The
applications here are obvious. Do you
want to assign individual or small
group listening to a particular portion
of the tape recording? No longer do
you fumble with the machine trying
to find the right spot — but rather you
can assign listening "beginning with
tab number 3 and continuing until
you reach tab number b." And, to
make things still easier and still more
practical, the tabs are color codedl
RUN -DO NOT WALK to the
nearest post office, and write to
STRATCO AUDIOVISUALS, LTD.
(P.O. Box 1883, Grand Central Sta-
tion, New York 17, N. Y.) for informa-
tion concerning their newest audio-
visual packet for the kindergarten-
first grade groups.
Entitled "Teaching Games, "this par-
ticular recording conies complete with
assorted visual materials which make
learning fun. In addition to the record
there are .sets of iiicturcs to illustrate
the recording and to be used to elicit
oral responses from the children. Also
includeci are essential sponge-like tri-
dimensional models. These are made
of urethane plastic which is l)oth light
and durable. It is also non-llammable
— we know because we tried to ignite
a block! These models, by the way,
are in a variety of colors.
The song games included in this
exceptional total audiovisual teaching
material are "I Can Dress .\fyself,"
"Safety," "Left -Right Directions,"
"Colors," "Days of the School Week"
and "Shapes." The tri-dimensional and
geometric shapes contribute the essen-
tial visual connotations to the words.
The record contains stories, three
of which particularly are designed to '
challenge the imagination of the child
and to develop imagery. These are told
entirely in soinid effects and are sub-
ject to the interpretation of the lis-
tener. They are based on typical child-
hood experiences including an outing
at the lake, a summer storm and a
circus parade.
TEACHING GAMES is accom-
panied by an exceptionally complete
manual for the teacher. This is NOT
designed to do other than suggest pos-
sible applications of these teaching
materials in the lowest grades. The
music recorded is entirely original and
is suited to the listening abilities of
the youngest children. All in all — this
is an exceptional audiovisual teaching
packet.
Things are happening in the
AUDIO of audiovisual education. City
school systems are emphasizing listen-
ing, language laboratory techniques
are used for exceptional children,
rental services for disc recordings are
being established, tape index tech-
niques are developed and, finally, a
whole audiovisual unit for the lowest
grades designed to appeal to sight,
sound and touch is offered.
,\nd more will happen. Recording
demonstrations are being organized on
an area basis. The audio of audio-
visual education is enlarging its sphere
of action as teachers and administra-
tors recognize that although, as Mark
Sullivan said, "A picture can tell
more than a page of text" (OUR
TIMES, Volume I, Page 399) a page
of text can conjure a thousand pic-
tures and the mind oriented to audio,
practiced in listening, sees the word,
hears the meanings and thereby creates
the audiovisual image essential to
learning.
198
EdScreen & AV Guide — April, 1959
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
Give Them a Chance
(Pennsylvania State University, Uni-
versity Park, Pennsylvania) 12 minutes,
16inni, sound, blark and white, 1957.
$60.
Description
This film surveys the curriculum ex-
periences of mentally retarded pupils
and shows how the children learn and
react in a setting which is adapted
to their needs. It explains the objec-
tives of the program for retarded chil-
dren and points up the values inherent
in the types of activities which are
afforded these pupils. The role played
by a competent and understanding
teacher is shown throughout the film
by subtle implication. The thesis of
the film — that mentally retarded chil-
dren can succeed if given a chance —
is developed.
As the film opens a boy comes into
a classroom marked "Children's Work-
shop." Upon following him inside one
sees nothing unusual about this par-
ticular classroom and its occupants,
but the narrator explains that these
are mentally retarded children who
must eventually become self-supporting
citizens in spite of their handicap.
Their chronological ages range from
seven to thirteen years while their
mental ages range from three to nine
years. These pupils require much
longer to learn what other children
achieve in a few years.
The group and the teacher are
shown as they prepare to study num-
ber work. The children group them-
selves into study groups and begin to
work with visual and manipulative
materials in learning to tell time with
a mock clock and to count with the
aid of a flannel board. Children help
one another while the teacher gives
individual attention and encourage-
ment to a child who is learning the
concept "8 + 2" by manipulating sticks.
The narrator explains that most of the
learning at this level is by association.
In a reading group, children are
using written and pictorial flash cards
at a table while they make a game of
word-recognition. At another level, a
girl volunteers to read aloud to her
class. The narrator points up the
courage that is required to perform
such a task, while the girl is shown as
she reads, occasionally glancing around
to draw psychological support from
her understanding teacher.
C^ontinuing the survey of the cur-
riculum experiences, the film shows
l)oys deeply absorbed in their work
and obviously receiving pleasure in
their accomplishments. During the art
perioti, attention is focused on a little
girl as she paints with broad sweeping
brush strokes of unrelated colors, while
she curiously watches the unfolding
and obliterations of the shapes and
forms of her own creation. She is be-
ginning her acquaintance with art
materials and with creativity that here-
tofore held no interest for her. Views
of girls sewing show that they are re-
laxed but attentive as they practice
manual and social skills. Meanwhile
others are working individually on
their own special projects, and the
teacher is helping another girl on a
partially darkened
or even light!
ii o
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color reproduction — under all conditions.
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without eye fatigue. Non-scratching,
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EdScreen & AV Guide — April, 1959
199
DEPT. OF OBSTETRICS
PROUD FATHER DIV.
We're fond of this plioto that we
took in one of our familial moments
and thought you miglit like it too.
Ucia»iuii: addition ut the tenth
baby to the films that we have been
making to correlate witti the text
series, Healh Elementary Science.
Speaking of producing correlated
films, we tlon't know whether to weep
quietly or giggle. Every producer is a
producer of films correlated with
Healh Elementary Science, or so it
seems from their literature. No matter
if Our Misunderstood Friend, the
Weatherman was produced seven years
before the Schneiders wrote that chap-
ter on weather, it Correlates.
What's the phrase? Sic semper
semantics?
We keep thinking we should jump
up and down with small cries:
"absolutely genuine . . . collaboration
with authors and publisher . . . 100%
wool ... no preservatives added . . ."
Maybe we would be consoled if. like
the others, we could turn around and
advertise that our films are really also
correlated with the Ginn series. Can't
do that. 100% wool, you know.
We've been rambling about in this
column for six months now, obedient
to the .\merican folk lore that says
we must advertise. We happen to hate
advertising, hence our relaxed ap-
proach. But do others share our
feelings sufficiently to have read this
column this far? We don't know but
we're going to find out. We have 24
slightly used prints of one reel sub-
jects that we are going to give away
to the first 24 directors of established
A-V libraries who write to us. Titles:
Plants Make Food, The Clothes We
Wear. Pipes in the House, Wonders
of Plant Growth. Look them up
(EFL.\ cards. H. W. Wilson, etc.) and
tell us the order of your choice.
No box tops. You can write us a 25
word essay beginning, "I hate advertis-
ing because . . . ". But you don't
have to.
CHURCH I LL-WEXLER
FILM PRODUCTIONS
HOI X. Sfirard SI.L.A.SS, Calif.
difficult task.
During a period when her help is
not needed the teacher is shown at her
desk keenly observing her pupils and
recording notes for future reference.
Her attitude exemplifies her devotion
and concern for the pupils and their
development.
After a field trip, which is not
shown, the pupils prepare their sum-
maries as they are individually inclined
to express themselves. A boy who is
larger than his classmates is shown as
he experiences keen fa.scination in the
discovery that he, too, can make a
scrapbook of artistic creation.
Within the sequence of scenes, chil-
dren show their reactions in various
ways. Some work deliberately, some
with the joy of discovery, some observe
and strain for meaningfulness, and yet
others seem to plod along according to
plan. Group planning and participa-
tion are inherent in many of the expe-
riences — the class decided to decorate
the covers of their scrapbooks with
spatter-paint designs, and they are
shown as they enthusiastically engage
in the work of making their own dis-
tinctive spatter patterns.
The closing scene shows the teacher
and the class enjoying singing as they
use gestures to interpret words. The
camera pans the group as the narrator
points out the values of such activity
and the practice of tolerating indi-
vidual differences and differential
standards of performance in these
kinds of activities in order to encour-
age participation and build confidence
of withdrawn children.
Appraisal
Give Them a Chance effectively
pleads the case for special education
of mentally retarded children. It is
sympathetic in its treatment but not
unduly sentimental. Teachers-in-train-
ing and teachers will find this film
useful in focusing their attention on
the problems of slow learners. Parents
can gain some idea of the kinds of
experiences that are provided children
who can not successfully adjust to the
ordinary classroom procedures.
The technical quality of this film is
not excellent, but its treatment of the
subject matter compensates for this
inadequacy. All scenes are photo-
graphed as ordinary action shots, and
some of its close-ups are very effective
in portraying emotional reactions of
individual pupils.
-William A. Wheeler
Life of the Molds
(McGraw-Hill Text-Films, 330 West
42nd Street, New York 36, New York)
21 minutes, 16mni, sound, color or
black and white. 1958. .$165 or |85.
An .Affiliated Film Production spon-
sored by the Charles Pfizer Company.
Teacher's guide available.
Description
This film shows that molds are both
destructive and beneficial to man. It
uses cinephotomicrography, some ol
which is time lapse, to show various
phases in the life cycle of molds.
Opening drawings depict the 1845
ruination of the potato crop in Ireland
followed by the famine in which a
million died and a million and a half
Hed — a disaster caused by tiny molds.
Next, the film tells that today wt
know much more about molds and rec-
ognize a hundred thousand species
ranging from the tiny Peiiicillium to
the large mushroom. It then shows, by
time -lapse photography, mushrooms
pushing through the ground and grow-
ing to full size as the narrator tells
that molds lack chlorophyll and thus
cannot manufacture their own food.
The next scenes picture the under-
ground "white threads" of the mush-
room then by time-lapse photographv
show the bread mold hyphae as it
grows and advances eating a pathway
through the food. Speeded-up photog-
raphy shows the spores bursting, the
growing hyphae emerging and the de-
velopment of the stalks with the spore
containing sacs at their tips.
The film then pictures the destruc-
tion of grapevines in France by the
powdery mildew and shows that the
asexual spores of the powdery mildexv
are formed in chains rather than in
sacs: It continues by telling that molds
can reproduce very rapidly, and thus,
in a short time, can completely dev-
astate such hosts as grapevines and
potato leaves.
The next sequence begins by ex-
plaining that the spore .sacs of the
potato blight need to be flooded with
cold water before the spores can ger-
minate. It shows the emergence of
these spores from their sacs and pic-
tures another type of spore developed
from a sexual union and highly resist
ant to the rigors of winter and drought.
The film then shows by cinephoto-
micrography the details of the sexual
process in molds. It shows the hyphae
of Sex A growing toward a spore of
Sex B, surrounding it, and finally
fusing with it. The narartor points out
that the union results in spores that
have the characteristics of the two par-
ents. The film then shows the spores
germinating and pictures the mat
formed bv the rapid growth of many
hyphae.
Next, the film shows that molds not
only devastate such plants as elm trees,
rose bushes, grass, wheat, corn, and
rye but some molds also kill animals
for food. It pictures the coiled hyphae
200
EdScreen & AV CuicJe — April, 1959
of a mold closing around a nematode
which is then digested and absorbed
into the mold.
The film continues by showing tlie
protoplasm streaming within the
hyphae as the narrator tells that this
is the delightful process of life itself
— a living test tube. The hyphae send
out enzymes which change the food
into chemicals that the mold can ab-
sorb and use for its growth and devel-
opment. The film pictures the molds
from which we get penicillin and
terramycin and explains that the chem-
icals coming from the hyphae are used
in the production of antibiotics. Draw-
ing and live-action photography show
briefly the large scale commercial pro-
duction of antibiotics.
That many medicines are made from
molds including those used to combat
pneumonia, meningitis, tuberculosis,
syphilis and tracoma is indicated as a
use of molds. .Another use for molds
is in genetic research. Certain traits of
molds can be examined and combined
according to a plan and the individual
spores can be isolated and examined
under a microscope, .\nother advan-
tage of using molds in research is that
they produce many generations in a
few hours.
The film concludes with the thought
that molds are destructive but they are
also beneficial to mankind and they
are helping scientists to learn more
about the nature of life itself.
.Appraisal
This film elevates the "lowly" mold
to its rightful position of importance
as a friend and foe of mankind. The
opening scenes of destruction and fam-
ine dramatically point up the economic
importance of the seemingly unim-
portant, commonplace, mold. Later
scenes, however, show that molds are
beneficial to mankind as well as de-
structive and the beauty of the "re-
pulsive" mold is captured by the
excellent time-lapse cinephotomicrog-
raphy. The film presents important
facts and principles in a fascinating
and stimulating manner: spores emerge
from their sacs to germinate and be-
come a tangled web of hyphae; the
coiled hyphae of a mold capture a
nematode; hyphae and spore unite in
a primitive sexual union. This film
will have a wide age range of audi-
ences. It will be useful in junior high
and senior high general science and
biology classes and will also be a use-
ful teaching tool in college biology,
botany, and microbiology classes. Even
those who have had little or no bio-
logical science background will find
this film both exciting and informative.
— George Vuke
Problems of the
Middle East
(Atlantis Productions, Inc., 7967 Sun-
set Boulevard, Hollywood 46, Cali'
fornia) 21 minutes, 16mm, sound, color
or black and white, 1958. $200 or $120.
Description
This film depicts the history and
culture of the Middle East area from
antiquity to the present resurgence of
nationalism and unrest. Its emphasis is
on the anthropological approach as a
key to the understanding of the varied
and complex issues involved in this
troubled area. Four main problems are
presented and analyzed: the place of
minorities, the area's agricultural need
and potential, the rise and impact of
western technology and industry, and.
lastly, the role of education.
The first section portrays in graphic
detail the whole Tigris - Euphrates —
Fertile Crescent panorama — citing the
successive influences of the Semites,
the Romans, the Moslems, and the
Christians. The film also describes the
.Armenians, the Kurds, the contempo-
rary Israeli, the Lebanese — four dis-
tinct ethnic groups, each treated in
terms of its origins, history, culture,
language and of its influence upon the
current Middle East complex.
The next sequence tackles the prob-
lem of agriculture, with emphasis on
the ubiquitous need of adequate water
and the technology needed to alleviate
CORONET FILMS
Dept. ES-459, Coronet Building, Chicago 1, Illinois
Please send me for purchase consideration pre-
view prints of the films checked below.
GUIDANCE
n Making the Most of Your Face (11 min.) Grades 7-12.
D Who Should Decide? (Areas of Parental Authority) (11
min.) Grades 7-12.
HEALTH AND SAFETY
n Tommy's Healthy Teeth (11 min.) Grades 1-3.
LANGUAGE ARTS
□ Word Building in Our Language (II min.) Grades 7-12.
SCIENCE
□ Engines and How They Work (11 min.) Grades 4-6.
□ The Human Body: Nervous System (13Vi min.) Grades 7-12.
n Life in a Cubic Foot of Air (11 min.) Grades 7-12.
n Water for the Community (II min.) Grades 7-12.
SOCIAL STUDIES
Q Colonial Shipbuilding and Sea Trade (11 min.) Grades 4-6.
□ Helpers in Our Community (11 min.) Grades 1-3.
□ Industrial Canada* (16 min.) Grades 4-6.
n The Labor Movement: Beginnings and Growth in America
(I3V2 min.) Grades 7-12.
G Life in Ancient Greece: Home and Education (13>^ min.)
Grades 4-6.
□ Life in Ancient Greece: Role of the Citizen (11 min.)
Grades 4-6.
n Our Family Works Together (II min.) Grades 1-3.
'B&W only. AM other films available in a clioice of either color
or black-and-white.
NAME
SCHOOL.
ADDRESS-
CITY
_ZONE STATE.
Use the handy coupon . . ,
to request preview prints of new
Fifteen new I6mm sound motion pictures have joined Coronet's family
of fine films. These curriculum-centered motion pictures are among the
S59 Coronet films planned to correlate with leading textbooks. Judge
for yourself the instructional values of these films. Just check your
selections on the coupon, send it to Coronet Films, and preview prints
will be furnished promptly at no charge except for return postage.
(]oronet films
Celebrating Tueuty Years of Progress {
CORONET BUILDING
CHICAGO 1, ILLINOIS
%^
EdScreen & AV Guide — April, 1959
201
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Kiiuruii'il 1940
(his age-old dilemma. Furthermore, the
urgency for land reform is reviewed
and the film stresses the need for abol-
ishing the old feudalistic system before
the area can fully realize its true po-
tential. Competition between the
United States and the Soviet Union in
offering technological assistance is
sharply stressed, and the film warns
that this aspect of the cold war must
not be underestimated or ignored.
The third crucial area delineated by
the film is polarized around the prob-
lems arising from the impact of the
industrial revolution and modern tech-
nology. Two cjuestions are raised: how
can this most strategic and historic
area be industrialized without upset-
ting the indigenous customs and mores,
and how can this be achieved without
the debilitating and corrosive features
of westernization?
The brief final sequence is concerned
with the necessity of education in help-
ing ameliorate the backwardness of
these dynamic Middle East people.
Appraisal
Few subjects are more complex and
more inexhaustible than that of this
film. Its main purpose, to acquaint the
viewer with the historical and anthro-
pological backgrounds of the Middle
East is well realized. Thus the film
makes a valuable contribution to sen-
ior high and adult education levels.
Particularly well drawn out is the
present Arab dream of an Arab world
stemming from the Islamic empire of
the Middle Ages and the unifying fac-
tors of a common culture, language,
and religion. In contrast, the sequence
on the educational needs of the Middle
East is most inadequately developed.
Perhaps this lack, as well as the too
briefly exposed maps, will be cared for
in the reading and discussion which
surely must follow the showing of this
well-conceived and colorful film.
— Robert B. Pettijohn
Understanding Others
(McGraw-Hill Text-Films, 330 West
42nd Street, New York 36, New York)
12 minutes, 16mm, sound, black and
white, $70.00, color, $140, 1958. Pro-
duced by the Centron Corporation for
Young America Films.
Description
Through a series of dramatic flash-
backs the capabilities and personality
of Ben Curtis, a little-known high
school student, are perceived by a class-
mate, himself, and his teacher to pro-
mote discussion concerning the need
for trying to understand the other
person's viewpoint.
„^bwLiNG Pictures
^XWjJ^ MICROSCOPIC
WONDERS IN
WATER
Upper Elem. and H.S. Science
11 Min. Color — Sale
Only, $100.00
For detailed content Study Guides or pre-
views write to
1056 So. Robertson Blvd.,
Los Angeles 35, Calif.
The film title fades away to a notice
on the chalkboard of a high school
classroom stating that the Press Club
will meet at three o'clock when Miss
Alton will announce the new editor-
in-chief of the "Southwest High Ban-
ner." As the students begin to gather
they speculate about who will be
chosen. The most likely prospect is
Bob Stevens, who soon has a cluster of
friends around him extending con-
gratulations in advance. Ben Curtis
appears in the doorway and immedi-
ately the conversation turns to him.
No one would choose him as editor
although Betty admits he makes good
grades and writes well. Ernie, a good-
natured, likeable extrovert, is not so
sure, though, that he wouldn't make
a good editor. In spite of others' opin-
ions he maintains that Ben Curtis is
"nobody's fool" and "has real talent."
Bob wonders that Ben isn't ashamed
to associate with "people like them-
selves." His clothes are so poor, he is
so awkward, and he comes from such
a poor family. In his thoughts he
remembers Ben's mother as a "lousy
worker" when she used to do house-
cleaning for his mother and Ben's
father as never holding a job longer
than "to buy a bottle."
The entrance of Miss Alton brings
the speculation to a climax. Bob wants
the job and wants it badly. As Miss
Alton talks he reviews the qualifica-
tions of those who might be chosen
and confidently eliminates all others
except himself. The appointment of
Ben Curtis instead is a bombshell, an
incredible decision based on poor
judgment.
Not only is Bob surprised at the
turn of events. Ben Curtis is even
more astonished. A flashback to the
time he enters the meeting reveals the
reasons for his reaction. True, his
clothes are old and worn, not new
and "sharp" like those of his fellow-
students. He is aware of the difference
between himself and the others. As he
stands uncertainly leaning against the
door he surmises that the others are
laughing at him. He does wish they
liked him. Perhaps he should just
go over and say something friendly —
but no! That Ernie Davis would prob-
ably just make fun of him. One stu-
202
EdScreen & AV Guide — April, 1959
lent approaches and suggests that it
nay be he — Ben — who will be named
o the coveted position. In Ben's mind
Jlis student also is making fun of him.
Se seats himself as Miss Alton enters
ind begins to speak. Ben is sure Bob
vill be selected and hopes that Bob
will give him a chance — it wouldn't
lave to be a very big job. Then, some-
low, there is applause and Miss Alton
s asking him if he will come up and
ake over. Slowly gathering courage he
umbles his way to the front and begins
o assert himself in the new role of a
eadcr.
Miss .\lton stands quietly to one
ide. Through a second flashback to
ler entrance we glimpse her viewpoint
)f Ben and his capabilities. This has
5een a difficult decision. She pauses a
noment and surveys the situation. It
s apparent that Bob expects the ap-
Dointment, yet Ben Curtis is the best
jerson for the task. Not only is he
ntelligent and an expressive writer
Jut he takes his work seriously. .Ad-
Iressing the group she explains that
ince she was asked to make the deci-
ion she assumed they wanted it made
)n the basis of merit rather than on
jersonality only. She hopes her choice
vill meet with their approval, and to
;nd the suspense she presents the new
editor-in-chief of the "Southwest High
Banner," Ben Curtis, asking him to
come and take over the rest of the
meeting. As she steps aside she won-
ders again if her decision was right.
She is certain that Ben is qualified but
will he associate with the other stu-
dents and allow them to get to know
and like him? Perhaps this new role
will be the very thing that will help
him.
The narrator ends the film with
some pertinent remarks while a series
of opposite personalities is shown —
the physically attractive and the physi-
cally unattractive; the shy one and
the aggressive one; the soft-spoken
individual and the "loud-mouth." It is
pointed out that all of us have ideas
about people who appear different
than our friends, and several questions
are posed. Do you really understand
Ben and the reasons for what he does?
What about his attitudes toward the
others? Was he always correct in his
judgments of them? What about Miss
Alton's decision? Did she do the right
thing?
Appraisal
The best use of this film is probably
in guidance on the junior and senior
high school level (1) to set students
thinking about why people do things
and (2) to promote tolerance of others'
behavior. It may, however, also be
helpful in college education and coun-
seling classes (1) to demonstrate a situ-
ation which may be similar to one
encountered in the field and (2) to
show prospective teachers their respon-
sibility to the "whole student" in cer-
tain decisions which sometimes need
to be made. Constructed to stimulate
discussion, a simple situation is devel-
oped to point up the problem but not
to solve it. One evaluator feels that
the repetition of the key scene from
three points of view is boring, but the
other evaluators feel that the setting
will catch attention and that the treat-
ment of the characters is objective and
will encourage understanding rather
than antagonism. The teacher may find
varied uses such as prior to school elec-
tions since broad problems are implied
like (1) the popularity with the group
vs. the ability to perform a task com-
petently; (2) the existence of class
distinctions and discrimination in pub-
lic schools; (3) the bases of acceptance
into a group based on both family
background and personal character-
istics; and (4) the reasons for misun-
derstanding others are both personal
and group oriented.
— Jean Holt Moore
THE STORY OF COMMUNICATIONS
A NEW CONCEPT
OF EDUCATIONAL FILM PRODUCTION
From man's discovery of fire signals to his conquest of space...
a thought provoking art film students will ask to see again.
FULLY ANIMATED in MODERN ART FORM; NARRATED in
poetic style; SCORED with original music. A springboard that
will motivate expression.
Junior High - High School - College - Adult
8 MINITTES COLOR tl20
PRODUCTION:
Ancjre Sarrut
DIRECTION:
Yve« Joly
MUSIC:
Andre Jollvet
Pr*W«w Prlntm
Ayallabl»
^ars
FILM PRODUCTIONS, INC.
7238 W. TOUHY AVE.
CHICAGO 48, ILL.
^dScreen & AV Guide — April, 1959
203
AV IN THE CHURCH FIELD
by William S. Hocktnan
A Study In Perspective
by LeRoy Ford
Production Supervisor, Audio-Visual Aids
Department, Education Division, Sunday
School Board, Southern Baptist Conven-
tion
"Linear perspective" is defined as
"perspective by which a true picture
is produced . . . from the actual dimen-
sion of the object. . . ." Let's take a
look at the true picture and actual
dimension of our progress in util-
ization of audiovisuals in religious
education. Here's the picture as it
appears after a study of film utili-
zation in 146 churches.
1. A motion picture is used in
one class session out of every 2,103
for young people and adults. (Fig-
ure 1) The 146 churches surveyed
represented 3,681 classes. In one
month's time, 14,724 class sessions
were held. .Motion pictures were
used a total of 7 times. Now, if a
teacher can stick it out for 40 years,
he would use a motion picture one
time.
2. One filmstrip was used for every
156 class sessions for young people
and adults. Filmstrips were used 04
A motion picture is used in one class ses-
sion in 2,103.
times in the 14,724 sessions.
3. Only one church in 146 (.7%)
uses films oftener in the classroom
than any other place.
4. Seventy-two percent of the
churches used films more in assembly
periods than any other place. Thir-
teen percent used them more in mid-
week meetings; 5 percent used them
in Men's meetings; 5 percent in Wo-
men's meetings; 4 percent in other
meetings and less than one per-
cent in the classroom. (Figure 2)
5. The larger the church the greater
the feeling that available films are
generally too long for effective use.
Fifty-two percent of the churches
considered the films too long. Other
opinions are shown in Figure 3.
Thirty-five percent of all churches
tliiiik films too long.
6. Thirty-two of 146 churches d
not own a motion picture projecto
108 owned only one; 5 owned 2. Not
owned 3 projectors.
7. Twenty-four of the 146 church
did not own a filmstrip projecto
87 owned one; 9 owned 3; no chun
owned over 3.
This study was made from repor
from churches of all sizes. The nur
ber and size of the churches is show
in the following table:
Membership of Number of Churrhi
Church reporting
Below 500 12
500 to 999 42
1000 to 1499 42
1500 to 1999 25
2000 and over 25
Here are the conclusions reachet
1. Present films seem to be dcsigne
for everything but the classrooms— yt
the class period is the core of on
teaching program.
2. The study shows a trend in r«l
ligious education toward smaller
classes — enrollment wise. It is nc
uncommon in the Southern Baptij
communion for a church of 1,50
members to have 25 adult classer
Where inolioii pijturt's
lion.
ail" used most in religious cduca-
Iii larger churches, a mi-aur |>fr(eiitai;e loiisiders the
avera'^f fihn too loiii;.
204
EdScreen & AV Guide — April, 1959
(OiiK- (hurche> today have as many as
'5 classes for adults alonel Even the
mailer churches may have 4 to 8 or
0 chisses for aduhs. Similar trends
ire noted in other age groups. Is
here any u'ay for distribution of
•quipment and materials to keep
)ace? In the light of this trend, mass
itilization on the classroom level is
lot possible if present conditions le-
ting to costs of equipment and ma-
il erials continue. In short, the trend
M and it's already here!) toward more
01 ind smaller classes must be met with
nore and less expensive equipment
il, ind materials.
3. Shorter films — (8 to 10 minutes or
ess) are needed. For example, 20 niin-
tes is the generally accepted length
if a department assembly program.
f these are true worship periods,
he programs are to produce aware-
less of God, contemplation, convic-
ion, resolution, decision, and power
() act. It is generally accepted that
;roup participation through singing,
iraver. and scripture reading, is an
ntcgral part of worship. A 20 min-
lie fdm in a 20 minute program
eaves no minutes for other activities.
The class periods are generally
roimd 45 minutes in length. A 20 or
0 minute film, plus administrative ac-
tivities, leaves little time for the
teacher to he before his class.
Home and Family
How can a family get the job of
group-living done so that every one
grows and develops while contributing
to the community of satisfactions all of
of them should experience?
The 68-frame color and sound film-
strip. As Orif Family, searches for some
of the answers. It finds the family
council helpful. Not the frozen and
rigid type, but the flexible, informal
variety. It finds that crises, little and
big, are best met when they arise, and
it suggests that almost any family can
have some time during the week for
activity as a family if it will try.
I liked this filmstrip. It has natural-
ness. The commentary has a bit of
sparkle. It has no trucking with the
fancy jargon of the professionals. Its
solutions seem reasonable and accept-
able. This family .seems to be wring-
ing quite a bit of juice out of the lem-
on of life.
What bothers me is that many peo-
ple who should see it will not. It be-
longs in the school PTA meeting; in
the church family night program; be-
fore the young couples club of the
church: and on the agenda of the
youth fellowship. Yes, young people
should see it. It will hold the mirror
up to them, and not distort what they
see. It can stimulate them to profitable
discussion on just what it is that they
want from their homes and are willing
to put into them as well.
If given a content and setting, and
then followed by some kind of discus-
sion, it is highly recommended. From
Church of the Brethren, Elgin, 111.
New Slant Here
It is about time that we begin pro-
ducing filmstrips on the Old Testa-
ment materials which imply the find-
ings of critical and historical scholar-
ship. This will deliver us from the
wooden literalism that has plagued
much of this material to date.
How The Old Testament Came To
Be, 67 frames of good color art by
George Malick and well-written com-
mentaries by Carl E. Berges (for
adults) and Carolyn Goddard (for chil-
dren), tells how some of the O.T. writ-
ings were first recorded. It explains the
urgency which the writers felt, and
shows how the writings were collected
Ym^/m/M^ offers
Vor Little Children
"Stories About Home and Family"
(4 color filmstrips and
records. S19.S0)
Delightful stories to help the little cliilil learn
about God's plan for a home and family.
special
family night
program
A COMPLETE FILM
AND FILMSTRIP PACKAGE
FOR NATIONAL FAMILY ^VEEK
MAY 3-10
For Older Boijs and Girls
The "Our Children" series of discussion
films will help boys and girls put Christianity
into practice at home.
13 motion pictures, color or
black and white
Rental. S5.00 and $8.00
For Young People and Adults
Christian Home and Family Life Kit
(4 color filmstrips and records, MS.iO)
Help families draw closer to God and to each
other, with the use of these four filmstrips
which offer practical, down-to-earth guidance
in important areas of Christian family living.
The New Motion Picture
"Does Christ Live in Your Home?"
The whole family will respond to the heart-
warining Christ-centered story of how one family
rediscovered the joys of family worship.
30 minute motion picture, tlack & white
Rental $9.00
Family Films, Inc.
5023 Santa Monica Blvd.
Hollywooil 38. California
Please send me FREE catalogs of films and film-
strips and name of nearest dealer.
ADDRESS
CITY
STATE
EdScreen & AV Guide — April, 1959
205
DONT WAIT
TO PROLONG
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MOVIE FILM
AU givt
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Coronet
National Film
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S. V. E.
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FILM PROTECTIVE PROCESS
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PROTECTS AGAINST Scratchca. Finger-
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You in Key Cities Throughout the U.S.
Write for Information Now
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222 Odkridge Blvd., Da
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SAMPLE write —
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TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Wrife for fr** Catalog
AMERICAN BIBLE SOCIETY
Audio-Visual Dep>artment
440 Fourth Av«nue, New York 16
FILMSTRIP
CATALOGUE
l.aTg6s\ Pilmstrip Library
EYE GATE HOUSE, INC. Dept.ES2
14<-«l Archer Ave.
Jamaica 35, N. Y,
and proclaimed to be sacred. The com-
posite nature of the O.T. is touched in
very brief explanations of how the "J",
"E", and "D" documents came about.
This is a good and useful resource
for young people and adults. It can
be used with profit in college and sem-
inary courses. It greatest use will be
with our church school teachers. It
can orient them so their teaching will
be more in line with scholarship and
less with dogmatic literalism.
Equally good and useful is Spokes-
men For God. This introduces us to
the life and work of Elijah, Micah, and
Haggai. Frances Eastman does the
script for adults and Oscar J. Rumpf
the one for children. Both are well-
written and adjusted to the needs of
these two audiences. For it Harold
Minton has turned out 73 frames of
his excellent art.
Both are highly recommended for
use by teachers and the teachers of
teachers in church and college. Both
are available from Christian Education
Press, 1505 Race Street, Philadelphia
2, Pa., and the price is $5.50, including
the printed script.
Child-Choose Theory
In his "Helps-For-The-Month" bul-
letin for the First Quarter of 1959,
editor Paul G. Kiehl takes a whack
at the let-the-child-choose theory of
teaching. "In the use of visual aids,"
he says, "It shows itself in different
ways. We must produce and show
audiovisual materials which entertain
the child, because he likes to be en-
tertained."
He goes on to observe that we want
it to have a moral point but we need
to slick up the job so the child is
entertained. That is certainly a silly
thing to waste our money on when
making films and filmstrips for edu-
cational purposes.
How long will it take us to learn
that our money is better spent struc-
turing our materials to make them
interesting. By this we mean having
the quality which is needed to hold
the attention and make them easy to
understand. Easy to understand, they
are easy to think about; and this is a
central phase of the learning process.
When a film or filmstrip is inter-
esting it can be seen profitably sev-
eral times without any one getting
bored. Thus, we are free to use good
materials over and over; to wring
the educational juice out of them time
and time again without their coming
apart in our very hands. Paul is right;
this clamor for what's new and for
what's entertaining, is a theatrical
inheritance. It has tended to pe
sist because so much of our educ;
tional W material has been mad
by those having their deepest oriet
tation in entertainment and not
education. Let's have some re-oriei
tation for all those in both produi
tion and use who have not seen th
new light.
s.o.s.
The line that reaches from the abur
dance of America to the privations o
many people can easily be called
"lifeline." This is the reason the Ti
frame B&W sound filmstrip produce
by the Broadcasting and Film Coir
mission for Church World Service anc
its cooperating denominations wa
given the title Lifeline.
This fine filmstrip tells juit what th
Share Our Surplus program is and jus
how it depends upon money from th
churches to keep our surplus moving
And how much can be moved by hov
little — One dollar will move up to 30i
pounds of life-giving food to the hun
gry in typhoon-blasted Japan, quake
shaken Greece, teeming Hong Kong
refugee-choked West Germany, or hin
ricane-devastated Haiti, and so oi
around the world. Here, in 15 minutes
the story is told, with pictorial elo
quence and realism; in moving word
and stirring ideas.
This is the filmstrip which thi
churches will need to interpret th<
S.O.S. program and the One Grea
Hour of Sharing offering this year anc
next year, and in all the months of tht
year. Recommended for Juniors anc
up. Below that, the user might wisl
to black-out certain frames and casi
the commentary in his own words
shortening it by half. Available fron
Church World Service, 215 Fourth
Ave., New York 10.
Series Completed
With the release of From Ten tc
Twelve and The Teens the "Age
and Stages" series of six films by Craw-
ley Films for the National Film
Board of Canada, is now complete
Their basic availability in the U. S
is through McGraw Hill, Film Text
Dept., 330 West 42nd Street, N.V. 36'
Inquire as to rental rates.
This series begins with the 13-min
utc He Acts His Age. It shows us a
group of children at a picnic. Via
an acutely observant camera and a
perceptive commentator we become
quite aware that every one IS act-
ing his age. It's an excellent intro-
duction to the series, and helps to
206
EdScreen & AV Guide — April, 1959
sharpen our powers of observation
for those to follow.
In a nursery play-yard we see the
Terrible Twos and The Trusting
Threes in action: playing, fighting,
exploring, learning. The teacher is
active, too, but much less so than
many 'busy type' teachers and parents
will expect. In 20 minutes those hav-
ing eves to see with can fill their
hcails with much to think about.
Roddy is our Frustrating Four and
Fascinating Five, and we see his zig-
/a.n course of behavior throui>h
kindergarten and home: first as a four
vear old, and then as a five year old.
This gives us a depth view of one
(hild. It's very revealing. What a dif-
ference one year can make!
In the .Arden's home we find our
Sociable Six and Noisy Nine chil-
dren: Betty, six, and Sandy and Pete,
eight and nine. The candid aspect
of all the.se films is little short of
amazing. Surely they knew the camera
was looking in on their doings! But
tiaturalness marks every shot so pro-
foundly that we never think of the
children as acting. They are living for
us. and to the hilt, whether getting
on or scrapping, .\gain, what lessons
parents and teachers can learn from
Mich a film.
From Ten To Twelve gives us
many realistic examples of typical be-
iKivior patterns of the pre-teenager.
More of an individual now. he is full
of dvnamic wavs. Emotional currents
begin to mark his behavior. The film
helps us to see the ages and the
stages of the Jones children, and to
appreciate the emotional field which
polarizes around this familv group
which is headed bv a rather sensible
set of matured parents.
For our view of The Teens we go
to a middle-class urban family: |oan.
well on the way to maturity, is fifteen;
Barry, fourteen, thrives on vigorous
activity with his gang, while Timmv
still needs solitude and shared hob-
bies which often mark the thirteen-
vear older. Our camera takes steadv
aim. and ottr observer is penetrating
in his comments on what we see. Thus
we learn a lot. if our minds arc open,
and we like it.
The last two films are 26 minutes
each, and the other three about 22.
TTiev seem much shorter! .\t this
length thev give plentv of time for a
discussional follow-up. Of course they
would make a superb series for
church school teachers and parents.
And let me urge that nil the films
be shown to the same audience, not
just on an age-group basis. One weak-
ness of many teachers is that thev
never knew, or have forgotten, what
the pupils thev teach were like in
earlier stages of growth; and fail, also,
to appreciate just what they are
headed into. The same for parents.
Think of the money you can save
if you will use this series rather than
secure the services of a speaker oi
speakers! In honoraria for people as
competent as these films you would
])ay out five times the total rental for
the series. Let me urge you to pre-
view them, and then use them with
teachers, with groups of parents all
across the life of your church. Re-
ligious observations are not made.
That we can sujjplv easily in their
utilization. Highly recommended.
A Useful Trinity
The .Society for Visual Education has
just released three sound and color
filmstrips in its "How We Got Our
Bible" series. The target audience for
the series is 5th grade through adult.
The commentary was narrated by John
Mallow, with good over-all effect, for
LP (33-1/3 rpm) records. The film-
strips were authored by Doris Clore
Demaree. and Venida Jones composed
the background music.
Making The Old Testament (41
frames; 12 minutes) illustrates the var-
ious steps in the development of Scrip-
ture, and how it was collected into
"books" and became our O.T. In
short, it seeks to answer three ques-
tions: what is the O.T.? what does it
contain? and, why was it written,
preserved, and collected into one book?
Its answers are supposed to supple-
ment general study, not substitute for
it. In composition, color, and general
conception, Mathilda Keller's art is
very satisfactory. A good and useful
filmstrip!
Making The New Testament (43
frames; IIV2 minutes) gives some of
the more important reasons for the
writing of the N.T. materials, relating
the work, travels, and writings of men
like Paul, and Luke, and Mark, and
Peter to the N.T. writings. A fine
overview, and very useful in the
church's instructional program.
The Bible: A Book For Every One
(48 frames; H'/^ minutes) tells how
the Bible came down from the origi-
nal Hebrew and Greek through many
translations, revisions, and many hands
to its present form. The work of Je-
rome, Bede, Wycliffe, Tyndale, and
others, is briefly touched. We are told
of the origin of the great English ver-
sions—Great, Geneva, Bishop's, King
James, English Revised, and the RSV
of our own time. In this, and the one
above, the art of Esther Bell is good in
conception and execution, helping the
filmstrip to communicate.
USEFUL!
products for your
A-V equipment
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panel door. Four 3' casters, two with brakes.
Baked enamel finish in tan or gray.
Model No, 42
PORTABLE
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Of stacked!
TAPE AND FILM CABINETS
For every need ... 5" or 7° tapes, film strips,
slides. Cabinets are all steel, with full suspen-
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cabinet stacked on handy Mobile Cart.
YOUR INQUIRY promptly answered on
above items; afso. Film Storage Racks,
Record Storage Cabinets, Phono Carts,
Lecterns.
SINCE 1905
EcJScreen & AV Guide — April, 1959
Oa^t. ES 112 Ontario SI. S.E., MlnneopoNi 14, Minn.
207
New Equipment and Materials
For addresses of the sources supplying
information on which these listings are
based, refer to Directory of Listed Sources,
page 217. For more information about
any of the equipment announced here,
use the Readers' Service Coupon on page
216.
NEW EQUIPMENT
Viewmasfer Turns Schoolmaster
The well-known Sawyer "Viewmasfer"
3-D color picture reels have now been
adapted for classroom use In a novel
correlation of projected image, indi-
vidual 3-D viewing, illustrated primary
grade readers, and dramatized record-
ings of the book content keyed to the
projected picture sequence. Each unit
comprises a) several picture wheels
which can be projected in a low-cost
1 00- watt plastic projector ($19.95), or
viewed in any of the "Viewmaster"
viewers; b) a 33 '/a rpm two-side record;
c) a nicely illustrated children's reading
book; and d) a very practical teacher's
guide printed right on the correspondence
— manila folder that holds the unit to-
gether securely.
Sawyer's first eight subjects include
four childhood classic fairy tales: Goldi-
locks and the Three Bears, The Ugly
Duckling, The Three Little Pigs, and The
Sleeping Beauty. Two on kindergarten-
primary music Rhythms and Sounds and
Music, include concepts applicable in
higher grades. Fun with Pets and Fun
at the Zoo complete the initial release
list.
A screen (10%x9V2") with folding
shadowbox is available for intimate
group showings. The projector accom-
modates all Viewmaster picture reels,
such as children have long been receiv-
ing in their homes as gifts. Available
at low cost, in great variety, and vir-
tually indestructible, they constitute a
most useful self-activization device for
even the youngest. This "Viewmaster
turned schoolmaster," tested in Cali-
fornia and Oregon school installations, is
about to enter the national market.
Dealer inquiries are invited.
For more information circle 101 on coupon
Photo Copies in Open Class
A new system of physical photography
permits copying of slides, motion picture
frames or other transparencies right out
in the open, under ordinary classroom
lighting, without darkroom or chemicals.
This Beseler-Kalvar "Slide-O-Film" is
simply placed in emulsion-to-emulsion
contact, exposed to light for periods vary-
ing from two seconds to several minutes,
depending on the density of the intensity
of the light source, then subjected to heat
(two seconds in boiling water or about
twice that long under a 200-degree flat-
iron). If made from a negative the re-
sulting positive is ready for immediate
projection; if made from a positive the
Unit shown with "Viewmaster" viewer, 2-dimensional projector, and TV-size screen.,
negative copy may be used for making
contact prints or enlargements.
The film is on an exceedingly tough
Mylar base, in 35mm rolls or ZVax-ZVa"
sheets. A Beseler sample kit (25 cents
to cover cost of mailing) includes a
"Slide-0-Mount" printing frame for
copying in any 300-watt or 500-watt
slide projector, film sufficient for six
35mm copies, and an instruction book.
A handy box-printer is available.
Among suggested educational applica-
tions are the rapid in-school production
of slides from black-and-white or Koda-
Beseler-Kalvar "Slide-O-Film"
208
EdScreen & AV Guide — April, 1959
color negatives; slide making by students
to illustrate creative projects and class-
room demonstrations; and production of
negatives from slides or films for copies
or enlargements. The Beseler Company
has established a special Slide-0-Film
Research and Education Department to
help develop and popularize other edu-
cational applications.
For more information circle 102 on coupon
CAMERA: Accessories
Camera Cradle "rolls" 35mm camera on
lens axis to permit taking verticals and
horizontals (or any intermediate angle
shots) without changing the position
of the light. AUTRIP.
For more information circle 103 on coupon
Faster Ektochrome is now rated daylight
50, tungsten 32, reportedly with finer
grain, improved definition and color
reproduction, especially in yellows and
greens. Sheet film from 2'/4x3'/4 to
1 1x14 is unchanged in price. No. 120
and 620 is priced $1.60, daylight only.
EK.
For more information circle 104 on coupon
'Hi-Pro" Electronic Flash, output 150
watt-seconds over 60-degree beam
width; 6x6x6"; wt. 4 lb.; $79.95.
HERSHEY.
For more information circle 105 on coupon
Solar Enlargers. A new condensing reflec-
tor optical system has been announced
for the 4x5" and 5x7" models; a con-
version kit for older models is available
($36) easily installed. 35mm-reflex-
120 model ($79.50 less lens) accom-
modates special camera back for copy-
ing, microscopy, table top and record
photography. B&J.
For more information circle 106 on coupon
Slide-Rule Card for Extension Tube Im-
age Size and Exposure Data. Cerman-
French-English instructions, on use
with Bolex "H" camera and tubes us-
ing standard "C" mount lenses. BO-
LEX.
For more information circle 107 on coupon
Underwater Housing for Kodak K-100.
Viewing ports show film exposed, iris
setting and spring wind; withstands
water pressure to 75 ft. depth and,
with accessory pressure valve, to 175
ft. C.E.C.
For more information circle 108 on coupon
PROJECTORS: Still
Cenarco-Heiland combination of electric
slide changer (capacity 70 slides) and
Heiland 1 OOOwatt 3'/4x4" slide pro-
jector. $485. Carrying case $30.
Lenses from 5" (5) $42.50 to 18" @
$124.50. CENARCO.
For more information circle 109 on coupon
Color Temperature Filters. By cooling or
heating projection lamp color tempera-
ture improvement is claimed in pro-
jecting under- or over-exposed slides
or films. $4.95 to $9.95 depending
on lens barrel size (8mm or 16mm
movies and slide) . ENTECO.
For more information circle 110 on coupon
The keystone/ Standard Overhead Projector
IS aoailable/for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projection of Standard (i'/^" x 4") Lan-
nin Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 214" Slides, Strip Film, and Microscopic
Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elcnicnlary Science.
In the Mathematics Category in teaching Number
Combinations tachistoscopically; Solid Geometry with
Stereograms.
In the Modern Languages Category in leaching
French and Spanish with Tachistoscopic Units. ^_^
Write lor liirthcr Inloniuition or a Demonstration by our Local Representative.
KEYSTONE VIEW CO., Meadville, Pa. Since 1892, Producers of Superior Visual Aids.
Educator Wallmaster Screen features new
ultra-wide-angle "Optiglow" lenticular
surface in a roll-up model taking only
3'/2" of wall space when not in use.
Screen is held taut by means of a
stretch-bar which clicks into a lock
bracket behind the screen. The new
screen replaces and obsoletes previous
rigidly mounted silver surface model.
10-year guarantee. Washable, fungus-
and flame-proof, the new screen comes
in two sizes: 40x40" and 50x50".
RADIANT.
For more information circle 1 1 1 on coupon
Radiant "Educator" Screen
Folding Projector Stand. "Premier" mod-
el has two shelves and top, casters,
leveling feet, tilt control, $64.95.
"Deluxe" model has one shelf and less
versatile tilt, $37.95. "Standard"
model less shelves, casters or tilt,
$29.95. Folds flat; heavy gauge steel.
HARWALD.
For more infromation circle 112 on coupon
Junior Tripod with professional grooved
notched legs; frontal star knob thread-
ing, curved aluminum support locks;
to hold the heaviest of 16mm cameras.
$145. S.O.S.
For more information circle 113 on coupon
Ken-Rol-lt Projection Stand. 10" rear
wheels, 4" front casters. Top plat-
form 16x20; 40 '/2" high, steel frame,
knock-down $49.50. KENROL.
For more information circle 114 on coupon
Pelprinter produces color transparencies
for overhead projection in 2 minutes
by means of dry vapor process and cy-
lindrical lamp. Printer weighs 7 '/z lb.
OZALID.
For more information circle 1 1 5 on coupon
Projector Transport. Wheeled stand for
sound slide showing features drawer
for 45 filmstrips and rack for 100 ac-
companying records. COFFEY.
For more information circle 116 on coupon
Table-top Converts Tripod into Projec-
tor Stand. Laminated wood table, 1 2"
xlS", with aluminum mounting plate
machined to fit tripod screw. $4.98.
SAFE-LOCK.
For more information circle 117 on coupon
Tape and Film Storage Rack holds up to
ten reels of tape or 16mm film (or
8mm film cans) . Rubber tipped feet,
will not mar table tops. Excellent for
editing. Tape and 16mm size $2.25;
8mm size $1.50. OCTO.
For more information circle 118 on coupon
SOUND EQUIPMENT
Circumaural Earphones feature glycerine-
filled cushions for improved acoustic
coupling to ear and elimination of out-
side sound. Each phone capable of re-
producing more than 130 decibels, to
accommodate the very hard of hearing.
Recommended especially for group au-
ditory equipment for schools and insti-
tutions for the aurally handicapped.
SHARPE.
For more information circle 119 on coupon
EdScreen & AV Guide — April, 1959
209
NOW IN THOUSANDS
OF CLASSROOMS!
AVR
RATEOMETER
Tops the list of America's
Reading Learning Aids because
of its proven performance
IT'S VERSATILE . . . fits into any reading improve-
nionl program.
IT'S ACCURATE . . . Lifetime electric motor pro-
vifips clock accuracy, trouble-free service.
STUDENT CENTERED . . . requires minimum assist-
ance. Students master its use in minutes.
EASY ON BUDGET* . . . Actual classroom experi-
ence over a 5-year period shows that costs run as
low as 37c per pupil.
Teachers $ay: "Pupils love working with them"
. . . "best of its ^rpe" . . . "more convenient" . . .
"so quiet" . . . "flexible and adaptable" . . . "rat«
increase 70 to 300%."
Complete with manual, carry-case, $35
5 to 9 units, ea. $31.50 • 10 or more. ea. $29.75
Satisfaction guaranteed or money refunded
Send orders to
AUDIO VISUAL RESEARCH
Dept. U94 523 S. Plymouth Ct., Chicago 5
factory: I5ox 71. Waseca, Minnesota
SIMPLE! EFFECTIVE! DURABLE!
IRON CURTAIN LANDS
I Post-Stalin Period)
An up-to-date, objective, authoritative sur-
vey of the Soviet Union and her European
Empire.
Edited under the supervision of Dr. Michael
Petrovlch, Ph.D., Associate Professor of
History, The University of Wisconsin.
Itytnm \OHttd. 20 mitiules, Color or flErlf
Preview Priuts Ai'aitable
A ('•rover-Jetinhi^s Production
P O. Box 303 Monterey, California
Classroom Phonographs. 4 -speed; choice
of fixed ($69.50) or 20% variable
($85.95) speed control; 9" oval
speaker; transformer powered; output
jack for use with Headphone Listening
Center ($59.50) or with 12" portable
reflex enclosed speaker for music room
use ($64.50). NEWCOMB.
For more information circle 120 on coupon
"Continental" Tape Series for recorders
from abroad and many American mod-
els, features a new 5%" reel that
holds 850' of 1 i/2-mil tape (IRISH
No. 195, 21 1 or 300), 1 150' of 1-mil
(No. 601-602); or 1650' or '/2-mil
(No. 724). ORRADIO.
For more information circle 121 on coupon
Electronic Classroom Kit offers materials
and instructions for building 12 cir-
cuits that clearly illustrate basic elec-
tronic principles. Safe voltage through-
out. Interchange without unsoldering.
$14.95. ALLIED.
For more information circle 122 on coupon
•*=•
BLOOMINGTON. INDIANA
Newcomb Listening Center
Headphone Listening Center. Conversion
kit for Newcomb player-P.A. units in-
cludes 8 AInico magnet double head-
phones with 6' cords; connecting unit
and carrying case. $59.55. NEW-
COMB.
For more information circle 123 on coupon
Head Demagnetixer. Recorder heads may
become magnetized in constant use,
resulting in excessive hiss and partial
erasure of high frequencies. Finger-
sized device, use suggested every four
hours as insurance against magnetized
heads. $7.95. OMEGA.
For mere information circle 124 on coupon
Hi-Fi Kits. Grommes build-it-yourself
line includes 1 Owatt amplifier kit
$25.95; 20watt $59.50; 60watt
$79.50; preamplifier $44.50; FM
tuner $59.50, slightly higher west.
PRECISION.
For more information circle 125 on coupon
Hi-Fi Transcription Player & P.A. 1 5-
watt push pull amplifier, transformer
powered, 1 2" speaker with 4" tweeter
cone. In removable cover; 26 lb.; 4-
speed including 16" transcriptions;
20% variable speed adjustment; crash
bar prevents needle contact with motor
board; dial lamp; microphone and ra-
dio-phono inputs. $194.95. AUDIO-
TRONICS.
For more information circle 126 on coupon
Hi-Fi Components Cabinet holds "every-
thing except the speaker"; choice of
mahogany, limed oak or walnut ve-
neers; tapered legs with brass ferrules,
brass door handles on full-length
doors; 27"x33 V2"xl 6" deep. Kl
$49.50; assembled $69.50. ALLIED
For more information circle 127 on coupon
Integrated Stereo Loudspeaker Systenv
New moderate size speaker enclosure:
designed to require minimum space
may be mounted horizontally in book-
shelves. Prices vary with size and fin-
ish. NAPHILIPS.
For more information circle 128 on coupon
Mighty Voice Megaphone. Weatherproof,
9x14x9"; with 9" horn diameter;
powered by 6 flashlight batteries; nc
warm-up or wires. $79.50 Incl. case
and shoulder strap. MICHELEC.
For more information circle 129 on coupon
P.A. and Transcription Player. 10-watt;
4 -speed variable to 20%; 12" speak-
er with tweeter cone mounted In re-
movable lid; separate bass-treble con-
trols, phone and mike mixing con-
trols; $107.50 (fixed speed model
$93.25). NEWCOMB.
For more information circle 130 on coupon
Portable P.A. System. Single unit speak-
er-amplifier system for audiences up
to 300. 8" speaker, 3-watt ampli-
fier, Shure crystal microphone, volume
control, phono input to play records
and other prerecorded material. 1 2"x
10"x6"; wt. 6 '''2 lb. Wood or metal
cabinet. RAVEN.
For more information circle 131 on coupon
Smooth, quiet tape travel, even under
most humid conditions Is credited to
a special moisture-repellent binder;
avoidance of oxide rub-off results from
improved drier-type formula. Audio-
tape Is mounted on fast-threading C-
slot reel. AUDIO DEVICES.
For more information circle 132 on coupon
Stereo Amplifier. Grommes Premiere
40PG combines preamplifier and power
amplifier in a single unit, with ganged
controls. Inputs for stereo magnetic
phono, crystal phono, tape head or
tuner. Two 20-watt channels. Ex-
tensive and varied line has price range
$70 to $336.75. PRECISION.
For more information circle 133 on coupon
Stereo Studio Dynetic Tone Arm, tracks
at less than 2 grams stylus pressure, so
light that It is claimed to be almost Im-
possible to scratch a record. Stereo
arm and cartridge $89.50; monophonic
$79.50. SHURE.
For more information circle 134 on coupon
Stereo Turntable-Changer. Professional
type 4-speed table, automatic cycling
mechanism operates on 2-gram stylus
pressure; built-in direct reading pres-
sure gauge; full speed within li sec-
ond from dead start; 5 'A lb. turntable
Is laminated and concentrically girded;
stereo-mono switch circuit for playing
monophonic records with stereo car-
tridge; plays 1 0 Intermix records of
any diameter 5" to 12". UNAP.
For more information circle 135 on coupon
Tape Shut-Off Switch. For recorders not
equipped with automatic shut-off.
Tiny switch (about 1 '/)" long) is
activated by tension of tape passing
over non-magnetic nylon leaf; when
tape ends or breaks recorder is shut
off. ACRO. -
For more information circle 136 on coupon ^
210
EdScreen & AV Guide — April, 1959
"Ticonal" Boosts Magnetic Flux. A new
steel alloy, reportedly 30% more pow-
erful than AInico, is used in the new
series T-7 Noreico speakers. Price
range $6.75-$72.50. NAPHILIPS.
ire For more information circle 138 on coupon
MISCELLANEOUS
Equipment & Accessories
Craig "Pro" Rewinds, especially suited
for large 16mm reels. Tension brake,
locking device, automatic crank dis-
engage. $18.50 per pair. KALART.
For more information circle 139 on coupon
Language Lab Desk-Booth. The "Flexi-
Desk," with 24"x30" work surface,
converts to a listening booth by rais-
ing rear and side piano-hinged flaps.
Birch hardwood finish, square hollow
steel legs. LTA.
For more information circle 140 on coupon
"Magniola" 16mm Magnetic Film Editor.
A 2-gang synchronizer with magnetic
sound head, separate amplifier and
speaker unit, bright 4"x3" picture,
built-in cue marker, frame and footage
counters. Automatically adjusts for
unequal film shrinkage. Double system
editor complete $450; De-luxe model
with two magnetic heads $520. S.O.S.
For more information circle 141 on coupon
"Pro" 16mm Viewer. Craig "pro" view-
er features a 6"x4" hooded viewing
screen; 20-foot-candle illumination for
working in normally lighted room.
Coated 2.8 lens. 75watt projector
lamp. Frame marker, framing and fo-
cusing adjustment. $89.50. KALART.
For more information circle 142 on coupon
School Vision Tester. Light-weight (16
lb.); rotatable drum mounts up to 12
test slides; pivoted eye-piece provides
14 inch near- and 20 feet far-test dis-
tance; observation window in side per-
mits operator to use pointer on test
slide if needed; adjustable viewing ap-
erture; diffused illumination; non-al-
phabetic test slides available for non-
readers. TITMUS.
For more information circle 143 on coupon
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
fs— filmstrip
•I — slide
rec — recording
IP — 33-1/3 r.p.m. microgroove record
min — minutes < running time)
fr — frames (fllmstrip pictures)
si — silent
sd — sound
R — rent
b&w — black b white
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH— Senior High
C — College
A— Adult
ARMED FORCES
The Battle o* Leytc mp UWF 26min sd
b&w $50.03. U. S. Army film reviews
the invasion of the Philippines from
October through December 1 944; bat-
tle actions involving the 10th and
24th Corps, Sixth Army, and the 3rd
and 7th Fleets. JH-A.
For more information circle 211 on coupon
HELP CHILDREN DISCOVER
with RELATED RHYTHMS
(No. 101)
that there is more to rhythm than
hop, skip, jump.
2 color filmstrips and 1 LP recording
Themes: nature and carnival
Related in ideas • Separate in function
with TEACHING GAMES
(No. 102)
truer imagery in language arts ideas.
Explore with models, pictures, and LP
recording
Concepts include: safety, color, left-
right, shape relationships,
story development
Versatile • Practical
For Further information, write
STRATCO AUDIOVISUALS, LTD.
p. O. Box 1883, Grand Central Station, New York 17, N. Y.
The Big Picture mp UWF 29min sd b&w
$56.21. U. S. Dept. of the Army film
of major battles of World War II and
their sites today. JH-A
For more information circle 144 on coupon
ARTS & CRAFTS
A Dancer's World mp REMBRANDT 30
min sd b&w $175 r $17.50. Martha
Graham and her company in specially
choreographed basic techniques and
excerpts from repertoire. SH C TT A
For more information circle 145 on coupon
Making Wood Sculpture With Files mp
COX 13min sd col $135. A boy learns
from a sculptor how to shape a horse
from a block of wood, by filing, el jh A
For more information circle 146 on coupon
A Sculptor Carves a Giant mp COX 1 6
min sd col $150. Sculptor Carroll
Barnes carves wooden figure with aid
of group of college students. SH C A
For more information circle 147 on coupon
EDUCATION
Ambassadors With Wings mp EXCELLO
28min sd b&w loan. Young civil air
cadets visit each other's country to
learn how otherlanders live and work
and study. James Stewart narrates this
film commemorating the 10th anni-
versary of the International Air Cadet
Exchange. SH C
For more information circle 148 on coupon
Carpet Under Every Classroom mp HOCH
1 7min sd b&w $ 1 00. The functions of
a high school librarian, services to
teachers and students. TT SH
For more information circle 149 on coupon
A Longer Shadow mp SRE6 15min sd col
apply. Sixteen southern states foster
higher education by means of student
contract program. Senator Lister Hill
ID. Ala.) narrates. Available from
SREB and 16 state film libraries. A TT
For more information circle 1 50 on coupon
Parliamentry Procedure In Action 3fs
EDUFS si col $16.50 (3). Based on
the book "The How in Parliamentary
Practice" with special reference to
Roberts Rules, especially helpful for
new officers of student and adult
groups. SH-A
For more information circle 151 on coupon
Pictures Teach at Penfield mp EK 1 8min
sd col loan. The role of audiovisual
materials in today's elementary and
secondary education is outlined for
laymen and educators in actual case
study of use of films, slide, filmstrips
and other audiovisuals in an upstate
New York school district. Students
and teachers play themselves. SH-A TT
For more information circle 152 on coupon
Report Card on Vision mp B&L 1 5 min sd
col loan. Nine-year-old Nancy, with
typical vision problems, gets eye tests
at school and improves her work and
adjustment. TT PTA
For more information circle 1 53 on coupon
HEALTH Gr SAFETY
Crisis mp EXCELLO I3min sd b&w loan.
How dairies cooperate with Civilian
Defense authorities in providing pure
drinking water in case disaster should
contaminate the natural supply. El
JH SH A
For more information circle 154 on coupon
Conquest of Disease 6fs CREATIVE 50fr
ea si col set (6) $36. Titles: Harvey
and Blood Circulation; Jenner's Small-
pox Vaccine; Unmasking the Germ
Assassins; Disease and Diet (Vita-
mins); The International War Against
Diphtheria; Yellowjack and Mosqui-
toes. JH SH
For more information circle 155 on coupon
Gentleman Jekyll and Driver Hyde mp
NFBC 9min sd b&w $40. Pointed at
the driver who drops his p>oliteness at
the curb whenever he takes the wheel.
SH A
For more information circle 156 on coupon
EdScreen & AV Guide — April, 1959
211
MARTHA GRAHAM
&
COMPANY
a dancer's world
Ml^s Gralifttn narrutiniit and lllustraling her theories
with sperially chnreogrsphed basic techniques, and ex-
cerpts rrom the Company Repertoire.
• "The niin demon <<t rates how much a sitiUed and
sensitive film maker can bring to tlie presentation of
dance on the screen."
Arthur Knight, Dance Magazine
• "An exquisitely beautiful experience."
Katherine Cornell
• CARLSBAD FILM FESTIVAL AWARD 1957
iO Minutes, black dC white,
Rental ^17.30, Sale $175.00
REMBRANDT FILM LIBRARY
267 W. 25t»i St New York 1. N. Y.
OBeffon 5-7220
New filmstripsf
FAMILY OUTINGS PRIMARY
True photograi>tiic stories In color of typical family
activities out-of-doors, includltig elements of health
and safety, courtesy and cooperation, and science.
Ideal for primary reading and social studies.
Vnral)ular>- frames are added.
THE FAMILY GOES SHOPPING
FAMILY PICNIC
A DAY AT THE SEASHORE
FUN AT THE PARK
THE FAMILY VISITS THE ZOO
Write noil' for new catalog
^avia
FILMSLIDE SERVICE
7505 Fairmount Ave.. El Cerrjto 8, Calif
For Teachers of
SCIENCES
GEOGRAPHY
SOCIAL STUDIES
HISTORY
and others
FILMS FROM AUSTRALIA
For Rental or Purchase
A wide selection of sound
films about the fascinating
land of Australia. Send
for free illustrated catalog
Australian News fc Information Bureau
630 FiHh Ave., Suite 414 New York 20, N. Y.
Illustrated pamphlets and brochures
also available.
PHASE FILMS
The Phase Films are mature single-purpose Alms
presenting the most significant microbiological phe-
nomena disclosed In living organisms by the Nobel
winning Phase-Contrast method.
Photography of living organisms NOT ANIMATION.
Write for Titles, Descriptive Folders or Previews,
ARTHUR T. BRICE
Phase Films Sonoma. California
2x2 ALUMINUM FRAME and MASK
New double-fold
aluminum mask
and one-pc. 2x2
frame designed
for ease of as-
sembly and ut-
most protection.
Box of 20 frames, 20 masks,
and 40 glass. . . .$2.00
Box of 100 frames, 100 masks,
and 200 glass .... $8.00 %^ ,
Other Sizes Available • 2V4 x 21/4 •
2x2 Super Slide - Airequipt Masks & Glass -
Stereo (2) • 31/4 x 4 Frames, Masks, & Glass.
EMDE PRODUCTS Utl^n^^'Z,
Health for Effective Living 5rr^p MH sd
b&w $IOO-$135. Correlated with text
of same title. Community Health Is
Up to You; Quacks and Nostrums;
Making Life Adjustments; Choosing
a Doctor; Should You Drink? SH C
For more information circle 157 on coupon
Help for Young Hearts mp AHA 1 4 Vi
min sd b&w $30. Vocational counsel-
ing and medical prophylaxis as the an-
swer to "after rheumatic fever —
what?" A young girl's struggle to .
achieve self-sufficiency despite the
handicap of an impaired heart. JH
SH C A
For more information circle 158 on coupon
Look Alert: Stay Unhurt mp NFBC 14
min sd b&w $80. Seeks to enlist chil-
dren into partnership with police to
promote street safety. El JH
For more information circle 159 on coupon
One Little Indian mp NFBC 17min sd col
120 b&w $80. Puppet film about
Magic Bow's troubles when he en-
counters the hazards of city streets.
JH SH A
For more information circle 160 on coupon
People and Pets sfs HSUS 54fr LP sd col,
$1 service charge includes booklet of
photos and narration text. Care of cats
and dogs, anti-cruelty laws, public
pounds, policies of humane societies.
Fits proficiency badge tests of Girl
Scouts. Pri-JH.
For more information circle 161 on coupon
Take Three Hearts mp AHA 27min sd
b&w Loan. The functions of the
American Heart Association in giving
guidance to people and communities.
Three cases are dramatized: a woman
with high blood pressure, an outdoor
worker in a strenuous occupation, and
a congenital organic defect. SH A
For more information circle 162 on coupon
INDUSTRY
The Big Train mp NYC 30min sd col
loan. Contributions of technical re-
search to modernization of freight
handling by rail, and discussion of gov-
ernmental policies unfriendly to rail-
roads. Automatic ISM equipment for
traffic control and a ride on a fast
freight on the NY to Chicago run. SH
C A
For more information circle 163 on coupon
Building a Highway mp ASSOCIATION
18min sd col Loan. Road building
from the days of the Romans to the
toll road. Some highway problems and
suggested solutions. JH SH
For more information circle 164 on coupon
Fibers and Civilization mp ASSOCIATION
27min sd col Loan. History of natural
and man-made fibers. JH
For more information circle 165 on coupon
Magic Highway U.S.A. mp DISNEY 29
min sd col r $10. Our highways as
symbols of the nation's progress. Past
rigors contrasted with today's comforts
— and tomorrow's dreams. JH SH A
For more information circle 166 on coupon
Trucks Work For Us fs AUTOMA 40fr
col free to active circulation centers.
The role of the automobile truck in
the nation's distributive function. JH
SH A
For more information circle 167 on coupon
Wheels and Rails mp ALMANAC 22min
sd b&w $125. How science helps
maintain and advance the railroad in-
dustry. Role and manufacture of the
wheel and the rail on which it runs.
Roadbed, bearings, brakes. The Diesel
locomotive. JH SH
For more information circle 168 on coupon
MUSIC
The Elements of Composition mp INDI-
ANA 27min sd b&w $125. Melody,
harmony, rhythm, and counterpoint are
demonstrated by the New York Wood-
wind Quartette. Excerpts from Dvorak's
"New World Symphony," Villa-Lobos'
"Quintette" and Telemann's "Duet."
JH-C A
For more information circle 169 on coupon
Eroica rec COLREC 12" LP $4.98; stereo
$5.98. Bruno Walter conducts the
Beethoven Third in E-Flat Major. Co-
lumbia Symphony Orchestra,
For more information circle 170 on coupon
Hebraica rec MENORAH LP 12" $4.98.
Tribute to composer Nachum Nardi,
1 3 songs for age groups from kinder-
garten to high school, sung by Bracha
Zfira and Martha Schlamme, to the
composer's own accompaniment.
For more information circle 171 on coupon
Instruments of the Symphony Orchestra
6sfs JAM sd col ea with 12" LP. Set
$51; ea fs with rec $8.95. Titles:
String Instruments; Woodwinds; Brass;
Percussion; Melodious Percussion; The
Orchestra.
For more information circle 172 on coupon
Introducing the Woodwinds mp INDI-
ANA 23min sd b&w $ 1 00. Flute, pic-
colo, bassoon, oboe, clarinet and
French horn, their contributions to
woodwind quintette. Introduction by
Yehudi Menuhin. JH-A
For more information circle 1 73 on coupon
Israeli Children's Songs rec FOLKWAYS
10" LP. Twenty selections, sung in
Hebrew by Miriam Ben-Ezra, intended
for young children. With booklet in-
cluding English transliteration and
translation. K-Pri.
For more information circle 174 on coupon
EVERYTHING IN ELECTRONICS
FREE ALLIED 1959 CATALOG
Recording equipment. Stereo, Hi-Fi audio,
school sound systems, training kits, elec-
tronic parts. Write for 4S2-page Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
Write for illustrated
catalog
AUDIO-MASTER
1 7 E. 45th St., New York
AUDIOVISUAL CO-ORDINATORS! If your
city has 100,000 or more people, we offer
you an opportunity to build and boss a
profitable part-time business booking our
films to the churches, clubs, industries and
associations of your town. Write Box 41,
Educational Screen & AV Guide, 2000 Lin-
coln Park West, Chicago 14, 111.
212
EdScreen & AV Guide — April, 1959
I Original Children's Activity Songs rec
12" LP. WHIT $5.95. Side I carries
14 Participation Songs; the flip side 7
Songs of the Seasons and 3 For Rest-
ing. Intended for classroom, summer
camp and Sunday School. Pri-El.
For more Information circle 176 on coupon
Percussion, Pulse of Music mp INDIANA
21mln sd b&w $100. Croup of
youngsters demonstrate how music
can be made by clapping hands and on
simple percussion instruments. New
York Percussion Trio. El-A
For more information circle 177 on coupon
Richard Strauss rec COLREC 12" LP
$4.98. Eugene Ormandy and the Phil-
adelphia Orchestra — Suites from Der
Rosenkavalier and Die Frau Ohne
Schatten. SH-A
For more information circle 178 on coupon
Threni: Lamentations of the Prophet
Jeremiah rec COLREC. Stravinsky's
latest work, recorded by the composer
immediately after its American pre-
miere, Jan. 4, 1959.
For more information circle 1 79 on coupon
RELIGION & ETHICS
Assignment: Mankind mp LESSER 28 min
sd col $200 r $10. The publication
and worldwide coverage of the Chris-
tian Science Monitor; non-religious
presentation of exemplary journalism.
Narration: Anthony Quayle; Music:
Louis Applebaum. JH-A
For more information circle 180 on coupon
Bible Land Film-Disks 1 1 picture wheels
TRAFCO-CAL ea 14 views in card-
board wheel for showing only in Traf-
co-Viewmaster type projectors. Col
$1.65. Seasons of Palestine; Daily
Work; Tent Life in the Bible Lands;
The Birth of the Savior. The Village
(28 views $2,651; The Dead Sea
Scrolls 128 views $2,651; Teaching
About Cod in the Home (42 views
$3.65). Pri-A. Combination offer; 6
units with 100-watt Viewmaster pro-
jector $42.80; with 30-watt projec-
tor $33.30.
For more information circle 181 on coupon
Bible Stories for Little Boys and Cirls
16sfs. CHURCHCRAFT sd col. Four
albums, each containing 4 filmstrips,
4 records, 4 teachers guides. Per al-
bum $25 boxed; separate titles; record
and strip @ $7. Record has narration
for 4-5 yr. level on one side, and for
6-8 level on the other. Album titles:
Boys and Cirls of the Bible; Early
Childhood of Jesus; And the Child
Crew; Jesus, Friend of Little Chil-
dren. K Pri.
For more information circle 1 82 on coupon
Binat Hakodesh rec MENORAH 12" LP
S5.95. Cantoral rendition of 12 litur-
gical and secular selections, by Leib
Clantz.
For more information circle 183 on coupon
Congo Awakening mp FILM EFFECTS
30min sd col. Construction of 46
buildings in Congo jungles by mission-
aries Chester and Dolores Scott. JH-A
For more information circle 184 on coupon
John Wesley mp METHODIST 77min sd
col $700 b&w $4.50. Early life and
schooling, struggles with clergy, social
action, impact on evangelical revival
and growth of Methodism in England
and America. JH-A
For more information circle 185 on coupon
The Life of Christ in Filmstrips 24fs
CHURCHCRAFT si col Set (24) boxed
$87; 14 of the titles are 20 fr. @
$3.50; the remainder 25-36 fr @ $5.
Captioned. Guides. Also available in
Pictochrome Slides, 334 slides $112;
individual sets $3.60-$5.
For more information circle 186 on coupon
Praise to the Lord — Hymns of the Church
Year, rec COLREC 12" LP $4.98.
A collection of 24 hymns ranging
from IX century plainsong to XX cen-
tury American and Canadian hymns.
Sung by the choirs of the Church of
the Ascension and of the General The-
ological Seminary, New York. Auspices
of the Joint Commission on Church
Music of the Protestant Episcopal
Church in the U.S.A.
For more information circle 187 on coupon
The Way mp METHODIST series of films
originally shown on TV, 27min sd
b&w r$8. An Eye For an Eye; The
Better Lot; Ceiling 5,000; Give Us
Tomorrow; Homecoming; Immortal
Love; Labor of Love; The Tourist.
El-A.
For more information circle 188 on coupon
Thus Saith The Lord sfs USCJE 35fr 1 2 "
LP. col. FS $8.50, rec $1.50. Lives
and teachings of the prophets, Elijah,
Amos, Isaiah and Jeremiah. Planned
as aid to Pessin; "When the Prophets
Spoke." Production: Allan Shilin; Art;
Jacque Barosin. JH-A.
For more information circle 189 on coupon
Achieve imaginative designs!
NEW
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Grade Levels: Elementary through college
Subject Areas: Art, art education, crafts, design
PRODUCED BY REINO RANDAU • CENTRAL WASHINGTON COLLEGE OF EDUCATION
An art film thot explores many possibilities of making
creative prints with a gelatin brayer. Useful in classes on
all grade levels, this simple, basic technique con be voried
to moke both decorative and practical prints, including
book jackets, greeting cards, and fabrics. This stimulating
process will provide means for experimentation and the
discovery of mony original designs.
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hundred feet per nninute. Save time, fluid,
labor, and money. Lifetime bakellte con-
struction. Eliminates waxing. Absolutely
safe and NON-TOXIC . . . NON-INFLAM-
MABLE. Widely used by schools, collegei
and film libraries. ^7Q ^O
Ecco No. ISOO Applicator ^^^.J\f
Ecco No. 1500 cleaning fluid, quart, $2.50
Gallon, $9.60
Ecco No. 2000 cleaning fluid for
NEGATIVES quart, $1.95
Gallon, $6.50
ALL FILM HANDLING SUPPLIES
IN STOCK
Acetone, per quart $1.40
Per gallon, $4.50
Ethyloid Film Cement, pint. ...$1.80
Film Handling gloves, per dozen $1.95
Gaico Filmeter stop watch, Swiss jewelled
movement. Measures equivalent footage
for 16mm and 35mm film $29.50
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! 1245 Chicago Ave., Evonilon, III. . Ph: DA 8-7070 j
U _-J
EdScreen & AV Guide — April, 1959
213
>^oo&ut^ ^
SometAcH^ rtcw7
HERE IS YOUR KEY TO THE
AUDIO-VISUAL RELEASES OF 1957-1958
The BLUE BOOK of Audio-Visual Materials
the ONLY source-book that completely correlates
all four principal types of instructional materials
Costs Only $1.00
Not only does the BLUE BOOK tell you where to get 16mm
films; it also tells you where to get }ftnm filmstrips, slide sets,
and educational recordings.
The new BLUE BOOK lists all these major types of teaching
aids under the same subject heads. The listings include:
title, type of material, length, silent or sound, color or black
and white, television clearance, sale and/or rental price,
primary source of distribution, release date, content descrip-
tion, and recommended age level.
The BLUE BOOK lists materials on virtually all subjects —
agriculture, armed forces, arts and crafts, cinema arts, educa-
tion, entertainment features in many languages, personal and
vocational guidance, Jiealth and safety, home economics, in-
dustry, transportation, industrial arts, languages and language
arts, literature and drama, mental helth, mathematics,
science (physical, biological, general, medical and allied),
physical education and sports, social studies (geography.
history, anthropology, government, social problems) and
many more. No matter what your field of interest, the help
you're looking for is in the BLUE BOOK.
For more than 30 years the BLUE BOOK has been the desk-
top reference and work-book of leading audio-visual educa-
tion administrators. Its first 28 editions, revised annually,
were ciunulative, those following list only the new releases
of their year. This year, again, the Blue Book issue lists,
classifies and indexes the new offerings released during the
past academic year. Every subscriber gets the BLUE BOOK —
and a great many extra copies are sold for all-year reference
use in film and other libraries. A-V administration offices,
research and production centers, in short — everywhere that
accurate release data is needed quickly, handily, constantly!
This makes the annual BLUE BOOK issue a doubly useful
one for our subscribers — and. consequently, for our ADVER-
TISERS.
An Ideal
To keep your BLUE BOOK up-to-date, each monthly issue of EDUC.\HON.\L SCREEN k
AUDIO-VISU.AL GUIDE now carries a special section of listings of new audio-visual materials
presented in the same helpful format as in the BLUE BOOK. A year's subscription to the
K.t%tlt%W%tnnttf\W% magazine costs $4.00; the annual BLUE BOOK issue costs $1 each; and the 28th (separate comii-
lative book) edition that makes your file complete is priced at $2.00.
Special Offer 4/59
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE
2000 N. Lincoln Park West, Chicago 14, III.
Please enter my order for the BLUE BOOK OF AUDIO-VISUAL MATERIALS
as checked below :
Fill Out
and Mail
this Coupon!
-Copies of 1958 Issue @ $1.00»
-Copies of 1956 Issue @ $1.00*
-Copies of 1957 Issue
-Copies of 1955 Issue
$1.00*
$1.00*
-Copies of 29th Edition (1954) @ $1 .00*
-Copies of 28th (Cumulative) Issue @ $2.00*
-Copies of Combination Offer: One each of all six of the above for
only $5.00* — a $7.00 value.
Address-
Take advantage of this
combination offer
City & Zone ■ State
n Check here if you wish to pay later.
* I We pay postage if remittance accompanies order.
n Check here if you are interested in bulk rates. ,
214
EdScreen & AV Guide — April, 1959
SCIENCE: Biology & Physiology
Circulation of the Blood mp AHA S'^min
sd col $45. Many diagrams in color
help tell the story. SH C A
For more information circle 190 on coupon
Insect Foods mp DOWLINC 14min sd col
SI 35. How and what insects eat
shown in closeup detail. Many com-
mon and some strange insects are in-
cluded. How this affects human life.
Pri El JH
For more information circle 191 on coupon
Insects Astray mp CEICY I3min or 26
min sd b&w loan. Once Nature's scav-
engers, cloth-eating insects have in-
vaded man's home; chemical warfare
where cloth is made. SH C A
For more information circle 192 on coupon
Little Animals mp DOWLINC Hmin sd
col $110. Children discover that tiny
insects are animals that feel, move
about, get food very much as do the
larger animals like their dog or cat,
Pri. El.
For more information circle 193 on coupon
Seed Plants 6fs CREATIVE 25-26fr. si
col Set $28 (6) ea $5. Collaborator:
Muriel Beuschlein, Chicago Teachers
College. Titles: Green Plants; Seeds;
Roots; Stems; Leaves; Flowers and
Fruits. Int. JH.
For more information circle 194 on coupon
Varicose Veins mp AHA 7min sd col $45.
One of a series of American Heart As-
sociation films on basic cardiovascular
subjects. Many colored diagrams help
tell the story. SH C A
For more information circle 195 on coupon
SCIENCE: General
How We See and Hear fs MOODY si col
$6. Stresses use of our senses for
awareness of sights and sounds of the
world about us. EI-SH.
For more information circle 196 on coupon
Man in the Doorway mp CYNAMID 25
min col loan. How the advances of
chemistry contribute to conservation
of natural (and human 1 resources.
Finding new uses for heretofore waste
products. JH SH A
For more information circle 197 on coupon
Space Pioneer mp UWF 1 Omin sd b&w
$27.86. Flight of the U. S. Air Force
rocket "Pioneer" from the base at
Cape Canaveral, Oct. II, 1958. Com-
munication of data to ground stations,
contribution to International Geophys-
ical Year. Extra-military purposes.
JH-A.
For more information circle 198 on coupon
Time mp INDIANA-EFLA 1 5min sd b&w
$75. The sun as time-keeper; zone
boundaries; International Date Line;
the why and how of Daylight Saving
Time; time from the stars; specialized
uses of timing devices. JH SH
For more information circle 199 on coupon
Wonders of Snow fs MOODY si col $6.
Design patterns found in snow crystals
offer suggestions for creative art work.
EL-SH.
For more information circle 200 on coupon
NEW PUBLICATIONS
The American High School Today, James
B. Conant. First in new Carnegie
Series in American Education. The
"comprehensive" high school with
1 ,000 students as democratic educa-
tion norm. "This report makes only
passing reference to the innovations
mentioned (ETV, new approaches to
the teaching of math, physics and
languages) because they will have to
pass the test of time." 140 pp. $1
paper back. MH.
For more information circle 201 on coupon
Animal Sciences Films and Filmstrips 48-
page film and filmstrip rental catalog.
Audio-Visual Center, State College,
Pullman, V\/ashington.
AO Spencer Projector. 8-page brochure.
Free. AMERICAN OPTICAL.
For more information circle 202 on coupon
At the Head of the Class. Use of the
overhead projector. Visucom Labora-
tories. TECHNIFAX.
For more information circle 203 on coupon
Audio-Visual Instruction. Novel format
correlates many illustrations to text.
Concrete practical information on how
and why to use AV materials. James
W. Brown, Richard B. Lewis, Fred F.
Harcleroad. April 1958. MH.
For more information circle 204 on coupon
The Classroom: Backdrop for Drama.
Details on 7 NEA motion pictures on
current school issues. 16pp. Free. NEA.
For more information circle 205 on coupon
A Directory of 3660 16mm Film Librar-
ies. Latest revision. Two years ago
there were 3,300. Arranged geograph-
ically. Each listing indicates number
and type of films. Prepared by U.S.
Office of Education. 236pp. $1 from
Superintendent of Documents, U. S.
Printing Office, Washington 25, D.C.
Educational Television Directory 1959.
Data on all ETV stations on the air,
those soon to go on; stations operated
commercially by educational centers;
national ETV organizations; ETV chan-
nel reservations. 34pp. JCET.
For more information circle 206 on coupon
Educational Television Motion Pictures.
Catalog of educational TV programs,
films, kinescopes, for schools and adult
groups, prepared by ETVRC. Rental
distribution through INDIANA. 1958
catalog, 205pp and mimeo supple-
ments.
For more information circle 207 on coupon
Stereotape, etc Catalog. Stereo and
monaural tapes and disks, 124 titles.
1959. Free. OMEGA.
For more information circle 208 on coupon
Why Polarize? Circular explains light
polarity principle as applied to photog-
raphy, how to kill reflections, pene-
trate haze, shoot through glass, darken
clouds. Free. TIFFEN.
For more information circle 209 on coupon
Wide-Screen Motion Pictures. Surveys 12
methods currently used and dating
back to the '20s; aperture dimensions,
optics. 16pp. 25 cents. SMPTE.
For more information circle 210 on coupon
Scratches
on Film
Irritate
Audiences
Fortunately, scratches
can almost always be
removed — without loss
of light, density, color
quality, sound quality,
or sharpness.
Write for brochure
EERLESS
ILM PROCESSING CORPORATION
65 WIST 46ti< STREET, NEW YORK 36, NEW YORK
SEWARD STREET, HOLLYWOOD 1*. CAUF.
"FIBERBILT" CASES
"THEY LAST INDEFINITELY"
Equipped with steel cornart, steel card
holder and heavy web straps.
Only original Fiberbill Cases bear this
Trad* Marir
Your Asfuranc*
of Finest Quality"
For 16mm Film —
400' to aOOO' Real!
Sold by All Leoding Dealers
EdScreen & AV Guide — April, 1959
215
Advct tiscineyjt
HELPFUL BOOKS
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dale. 384 pp. 1400 illustra-
rions. Henry Holt and Co., 383 Mad-
ison Ave., New York 17, N. Y.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dole. 544 pp.
Illustrated; and with 49 full-color
plates. Henry Holt and Co., 383
Madison Ave.. New York 17, N. Y.
$6.25.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Tenth Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES.
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Hoisted, M.A. Fourth Annual Edition,
1958. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Diffor. Edu-
cational Consultant, John Guy Fowlkes.
1 8th Annual Edition, 1958. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Material presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete and practicol handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including o
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frozier. Illustrated. Educational &
Recreationol Guides, Inc., 10 Brainerd
Rood, Summit, New Jersey. $4.75.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Parkhurst't recorded interviews with
children. An indispensable guide for
teachers. 1955 Alpark Educational
Records, Inc., 40 East 88th Street,
New York 28, N. Y.
Trade News
Ideal News Record
A schoolhouse window on the news of
the world is now provided in the form of
a monthly recorded commentary on edu-
cationally significant events. These 15-
minute vinylite recordings, authored by
Forrest E. Conner, Superintendent of
Schools, St. Paul, Minn., and Jack Allen,
Chairman of Social Studies, George Pea-
body College for Teachers College, Nash-
ville, Tenn., are accompanied by a teach-
er guide for history and civics class use.
Broadcasting over the intercom for all-
school use is another challenging applica-
tion. The January and February issues
have been very well received; there as a
50 per cent increase in subscriptions be-
tween the two first releases. Distribution
is through 28 regional Ideal Picture li-
braries. Yearly subscription (9 issues)
$18. (Ideal Pictures, Inc., 58 E. South
Water St., Chicago 1, III.)
Sylvania CCTV Camera
Pilot production is announced on a
new vidicon-type camera, weighing less
than I 5 pounds and designed as a stand-
ard unit expected to meet at least 85 per
cent of all installation conditions without
need for custom installation. Price will be
determined after completion of the pilot
production run, but it is expected to be
well below that of most custom-designed
systems currently on the market. In the
opinion of Mr. Marion E. Pettigrew, sen-
ior vice prseident of the Sylvania Home
Electronics Division, "One of the greatest
areas of potential use is in local school
systems."
Technifax Schooling Continuous
Courses in practical visual communica-
tion ("Visucom" for short) continue
throughout the year at the Technifax lab-
oratories, Holyoke, Mass. Workshop
courses, 3 to 5 days, are available with-
out charge even for materials used, to
qualified applicants desiring hard-core
do-it-yourself instruction in diazotypy,
photography, photocopying and desigri
and use of visuals of all kinds. Write
direct, indicating nature of your interest
and work.
NAVA Convention
The 1959 National Audio- Visual Con-
vention, to be held at Chicago's Morrison
Hotel July 25 through 28, will follow
much the same pattern found so success-
ful in recent years. NAVA's exhibits will
be open Saturday, July 25, from I to 6;
Sunday and Monday from noon to 6;
Tuesday 9 a.m. to I p.m. Projector and
other major equipment manufacturers
will hold their sales meetings prior to the
25th. There will be no sales meetings or
set group meetings of any kind during
exhibit hours except after 5 p.m. Break-
fast will be served at 8 a.m. Saturday and
Monday, but without formal entertain-
ment, in order that groups wishing to
breakfast together may do so, in reserved
sections of the Terrace Casino, where the
general sessions will be called to order
promptly at 9 o'clock. Three half-hour
programs, featuring speakers of national
prominence, will leave free time for sales
meetings or other group functions from
approximately 10:45 until not later than
12:30.
The religious worship service, at 1 1
a.m. Sunday, will be arranged and con-
ducted by a committee of clergymen who
are NAVA members, beaded by Harvey
Marks, of Denver. The Sunday afternoon
and evening Religious A-V Workshop
will be run as in the past by the A-V
Committee of The Church Federation of
Greater Chicago.
Other professional A-V groups meeting
contiguously with the NAVA Convention
include Educational Film Library Associ-
ation, Association of Chief State School
A-V Officers, Industrial Training Direc-
tors Workshop, Agricultural Audio-Visual
Workshop, and A-V Conferences of Med-
ical and Allied Sciences.
The exhibits are certain to be bigger
and more varied than ever. Additional
space this year wil include the sizable
Hollywood Room, which served as gen-
eral office and press room last year, but
even with this increase it is expected
that every inch of space will be sold out
long before show date.
Last year's innovation of having a
NAVA officer on public relations duty at
all times on the lobby floor was found so
helpful that it is to be expanded this
year to have a similar officer available in
the exhibit halls and another at the regis-
tration desk to help with any problems
encountered by either exhibitors or vis-
itors.
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West, Chicago 14, III.
I om interested in receiving more information or a demonstration of the item
or items I hove indicated by encircling the code numbers corresponding with
code numbers on listings of new A-V materials and equipment in your April
1959 issue:
101 102 103 104 105 106 107 108 109 110 111 112 113 114
115 116 117 118 119 120 121 122 123 124 125 126 127 128
129 130 131 132 133 134 135 136 137 138 139 140 141 142
143 144 145 146 147 148 149 150 151 152 153 154 155 156
157 158 159 160 161 162 163 164 165 166 167 168 169 170
171 172 173 174 175 176 177 178 179 180 181 182 183 184
185 186 187 188 189 190 191 192 193 194 195 196 197 198
199 200 201 202 203 204 205 206 207 208 209 210 211 212
213 214 215 216 217 218 219 220 221 222 223 224 225 226
227 228 229 230 231 232 233 234 235 236 237 238 239 240
Nome
Organization or School
Address _.
216
EdScreen & AV Guide — April, 1959
This year's ladies' program likewise
will follow very much along the lines de-
veloped in 1958, with hours fixed to per-
lif also active businesswomen to take
part in the ladies' social functions with
minimum time taken from exhibit hours.
The 2x2 color slides shown by co-chair-
man Cussie Kruse two years ago found so
much favor that women visitors are being
invited to bring along a small collection
of their own favorite slides, not more
than a dozen, for a "get better ac-
quainted" program.
Zenith Moving
Zenith Radio Corporation intends to
move its Chicago street level display salon
to a new location, the present IBM quar-
ters at 200 N. Michigan. The purpose of
the salon, like that of its New York
counterpart (666 Fifth Ave.), is to give
prospective buyers a chance to pre-shop
the entire line before placing their order
with the dealer of their preference. Har-
old Driscoll, formerly advertising manager
at Bell & Howell, now holds that post at
Zenith.
Fifth Army Film Centers
Schools, etc. in the State of Michigan
who desire to borrow Army films should
send their applications to Film and Equip-
ment Exchange, Fort Wayne BIdg. 308A,
6301 W. Jefferson Ave., Detroit 17,
Mich. Similar exchanges in the Fifth
Army are at Fort Sheridan, III. (III.,
Minn., Wise, Iowa, No. & So. Dak.);
Ft. Carson, Colo. (Wyo., Colo.); Ft.
Riley, Kans. INebr., Kans.); Ft. Benja-
min Harrison, Ind.; Ft. Leonard Wood,
Mo., and for the St. Louis area — Film and
Equipment Exchange, U. S. Army Support
Center, 12th and Spruce Sts., St. Louis,
Mo.
Directory of Sources for Materials
Listed on Pages 208-215
RCA's Audio Roadshows |
A series of presentation units will hit j
the road via station wagons, each manned
by a sound technician and a professional
public speaker, to tell RCA's story of re-
corded sound from the tinfoil cylinder to
the stereo disk to service clubs and other
group audiences. Club chairmen may I
apply for dates to RCA Shows and Exhib-
its Department, Camden 2, N. J.
Heart-felt Film Plea
Dr. J. Edwin Foster, at the American
Heart Association, knows from experi-
ence that no film program can be better
than the condition of the print that goes
into the projector. He has just prepared
a little 12-page illustrated booklet,
"Minimum Film Handling Equipment and
Its Use," intended for agencies such as
his own which maintain small film li-
braries and must do their own inspection
and repair. It grants that better film
service can usually be provided for small
agencies by film handling concerns that
make this their business, but where these
are not conveniently available a lot can
be accomplished with a splicer, rewinds
and other minimum resources and know-
how. The booklet provided much of the
latter. Ed's address: 44 E. 23rd St., New
York 10.
Better Microfilm
Eastman Kodak annuonces an improve-
ment in its microfilm positive that raises
potential resolution to practically the 240
lines per millimeter of the original Kodak
microfilm negative, as against the current
150 lines that dropped to about 80 after
printing and processing. Better reading
quality in roll film records of books and
other library materials will result.
ACRO Division, Robertshaw Fulton Controls
Co., P.O. Box 449, Columbus I 6, Ohio.
AHA: American Heart Association, 13 E. 37
St., New York 16.
ALLIED Radio Corp., 100 N. Western Ave., Chi-
cago 80, III.
ALMANAC Films, 516 Fifth Ave., New York
36.
AMERICAN OPTICAL, Buffalo 15, N.Y.
ASSOCIATION Films Inc., 347 Madison Ave.,
New York 17.
AUDIO DEVICES, Inc., 444 Madison Ave., New
York 22, N.Y.
AUDIOTRONICS CORPORATION, 11057 Wed-
dington St., North Hollywood, Calif.
AUTOMA — Automobile Manufacturers Asso-
ciation, 320 New Center BIdg., Detroit 2,
Mich.
AUTRIP — Automatic Tripod Co., Inc., 2337 S.
Mictiigan Ave., Chicago 16, III.
BESELER, Charles, Co., 211 S. 18 St., East
Orange, N.J.
B&J Burke & James, Inc., 321 5. Wabash Ave.,
Chicago 4, III.
B&L Bausch & Lomb, Rochester, N.Y.
BOLEX — Paillard, Inc., 100 Sixtti Ave., New
York 13, N.Y.
CEC — Camera Equipment Co., Inc., 315 W. 43
St., New York 36.
CHURCHCRAFT— Church Craft Pictures, 3312
Lindell Blvd., St. Louis 3.
COFFEY, Jack C, Co., 710 1 7fh St., North Chi-
cago, Illinois.
COLREC: Columbia Records, 799 Seventh Ave.,
New York 19.
COX — Paul Cox, Educational Film Distributors,
Inc., 5620 Hollywood Blvd., Hollywood 28,
Calif.
CREATIVE Education, Inc., 340 N. Milwaukee
Ave., Libertyville, III.
CYNAMID — American Cynamid Co., Lederle
Laboratories Div., Pearl River, N.Y.
DISNEY, Walt, Productions, 16mm Division,
2400 W. Alameda Ave., Burbank, Calif.
DOWLING, Pat, Pictures, 1056 S. Robertson
Blvd., Los Angeles 35.
EDUFS — Educational Filmstrips, Box 289,
Huntsville, Texas.
EK: Eastman Kodak Co., Audio-Visual Service,
Rochester 4, N. Y.
ENTECO Industries, Inc., 610 Kosciusko St.,
Brooklyn 21, N. Y.
ETURC — Educational Television & Radio Cen-
ter, 2320 Washtenaw Ave., Ann Art)or,
Mich.
EXCELLO — Ex-Cell-0 Corp., Pure Pak Division,
1200 Oakman Blvd., Detroit 32, Mich.
FILM EFFECTS of Hollywood, Inc., 1153 High-
land Ave., Hollywood 38, Calif.
FOLKVt^AYS Records and Service Corp., 117 W.
46 St., New York 36.
GEIGY Chemical Corporation, Dyestuffs Div.,
Home Service Bureau, P. O. Box 430, Yonk-
ers, N. Y.
GENARCO inc., 9704 Sutphin Blvd., Jamaica
35, N. Y.
Summer CKeckup
&1^epciir7ime
\0\
YOUR AUDIO -VISUAL EQUIP-
MENT HAS HAD 9 MONTHS
OF HARD WEAR. NOW IS THE
TIME TO CALL YOUR NAVA
DEALER FOR CHECKUP, RE-
PAIR, CLEANING, AND RE-
CONDITIONING.
Start the 1959-60 school year
with all your audio - visual
equipment in good shape. The
summer vacation is the ideal
time for your NAVA Dealer to
give every projector, screen,
tape recorder, and record
player its annual going-over.
He'll clean out a year's accu-
mulation of dust and dirt,
lubricate, adjust, and repair,
assuring you a year of trouble-
free operation and maximum
effectiveness.
Call your NAVA Dealer now
. . . tell him what date he can
pick up your equipment. He's
listed in the Yellow Pages, or
you can get his name by send-
ing in the coupon below.
MEMBER
UATIOMAI
'^AUDIO-/
VlSUitn
National Audio-Visual Association
Inc.
Fairfax, Virginia
Please st'jul me
NAVA Dealers,
offered by each.
your free
coded to
directory of
show services
Niiina
SrhAAl
AAAwmK%
EdScreen & AV Guide — April, 1959
217
JC
H A R W A L D Company, 1 245 Chicago Ave.,
Evanston, III.
HERSHEY Manufacturing Co., 4301 W. Lake
St., Chicago 24, III.
HOCH — Marion Hoch, 30 Grace Ave., Great
Neck, N. Y.
HSUS — The Humane Society of the United
States, 1 n I E. St., NW, Washington 4,
D. C.
INDIANA University, Audio-Visual Center,
Bloomington.
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit 1 1 .
JCET Joint Council on Educational Television,
1785 Massachusetts Ave., Washington 6,
D. C,
KALART — The Kalart Co., Inc., Plainville,
Conn.
KENROL — Ken-Rol-lt Products Co., 810 Madi-
son Ave., Toledo, Ohio.
LESSER — Irving M. Lesser, 1270 Sixth Ave.,
Rockefeller Center, New York 20, N. Y.
LTA — Language Training Aids, 12101 Valley-
wood Road, Silver Springs, Md.
MENORAH Records, Inc., 257 E. Broadway,
New York 2, N. Y.
METHODIST Publishing House, 201 Eighth
Ave. So., Nashville 2, Tenn.
MICHELEC — Michigan Electronics, Inc., 854
N. Rockwell St., Chicago, III.
MOODY Institute of Science, 11428 Santa
Monica Blvd., Los Angeles 25, Calif.
NAPHILIPS — North American Philips Co., 230
Duffy Ave., Hicksville, Long Island, N. Y.
NEA — National Education Association, Wash-
ington, O. C.
NEWCOMB Audio Products Co., 6824 Lexing-
ton Ave., Hollywood 38, Calif.
NFBC — National Film Board of Canada, Canada
House — Suite 819, 680 Fith Ave., New York
19, N. Y.
NYC — New York Central Railroad, Community
Relations Dept., 466 Lexington Ave., New
York 17, N. v.
OCTO Products
N. Y.
OMEGA Records,
38, Calif.
ORRADIO
Opeiika,
Industries
Ala.
Inc., 48 Miles Ave., Fairport,
854 N. Vine St., Hollywood
Inc., Shamrock Circle,
OZALID Division, General Aniline and Film
Corporation, 17 Corliss Lane, Johnson City,
N. Y.
PRECISION Electronics, Inc., 9101 King Ave.,
Franklin Park, III.
RADIANT
Mfg. Corp., Box 5640, Chicago 80.
RAVEN Electronics Manufacturing Co., 2130
W.Carroll Ave., Chicago 12, III.
REMBRANDT Film Library, 13 E. 37 St., New
York 16.
Florida.
POB 490,
Portland
SAFE-LOCK Inc., Hialeah,
SAWYER— Sawyer's Inc.,
7, Ore.
SHARPE Instruments Ltd., 6080 Yonge Street,
Willowdale, Ontario, Canada.
SHURE Brothers Inc., 222 Hartrey Ave.,
Evanston, III.
SMPTE — Society of Motion Picture and Tele-
vision Engineers, 55 W. 42 St., New York 36.
S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19, N. Y.
SREB Southern Regional Education Board, 1 30
Sixth St., NW, Atlanta 13, Ga.
TECHNIFAX Corporation, 195 Appleton St.,
Holyoke, Mass,
TIFF Marketing Co., 71 Jane St., Roslyn
Heights, Long Island, N. Y.
TITMUS Optical Co., Inc., Petersburg, Va.
TRAFCO-CAL, The Methodist Church, TRAFCO,
So. Calif Ariz Conference, 655 W. 35 St.,
Los Angeles 7.
UNAP — United Audio Products, 202 E. 19th
St., New York 3, N. Y.
USCJE — United Synagogue Commission on
Jewish Education, 3080 Broadway, New York
3, N. Y.
UWF: United World Films, 1445 Park Ave.,
New York 29.
WF — White Fathers Film Center, 1624 21st
St., NW. Washington 9, D. C.
WHIT — ^Whitney's, 150 Powell St., San Fran-
cisco 2, Calif.
ADVERTISED IN THIS ISSUE
( 2 I
( 3 I
( 4 )
< 5 1
( 6 I
( 7 I
( 8 I
( 9 I
(101
(111
1121
(13)
(14)
(151
(16)
(17)
(18)
(191
(20)
(21)
(22)
(23)
(24)
(25)
126)
(27)
(28)
(29)
Advance Furnace Co. — Optivox portable
easel, Pixmobile projection table, page
172
-everything in electronics,
-films, filmstrips.
Allied Radi<
page 212
American Bible Society-
slides, posters, page 206
Audio Devices, Inc. — Audiotape record-
ing tape, page 195
Audio-Master Corp. — record and trans-
cription players, page 212
AudioTronics — transcrintion players and
PA systems, page 197
Audio Visual Research — AVR Rateometer,
page 210
Australian News and Information Serv-
ice— educational films, page 212
Bailey Films, Inc. — "Print With a Bray-
er," film, page 213
Bell & Howell — 750 Specialist slide and
filmstrip projector, page 169
Beseler, Charles, Co. — Vu-Graph overhead
projector, page 192
Bildersee,Max U. — record reviews, page
196
Brice, Arthur T. — Phase biology films,
page 212
Burke & James — Watson film developing
outfit, page 192
Caljfo*ie Corp. — Califone Audio Center,
page 196
Camera Equipment Co. — Weinberg Wat-
son projector, page 174
Ecco No. 1500 film
educa-
Camera Mart, Th<
cleaner, page 213
Churchill-Wexler Productions
tional films, page 200
Compco Corp. — professional reels and
cans, page 202
Coronet Films— educational films, page
201
Da-Lite Screen Co., Inc. — Da-Lite Len-
ticular screens, page 199
Delta Film Productions Inc. — "The Story
of Communications," film, page 203
Dowling, Pat, Pictures — "Microscopic
Wonders in Water," film, page 202
Eastman Kodak Co. — Pageant projectors,
page 175
Educational Recreational Guides, Inc. —
photoplay filmstrips and study guides,
page 166
Electronic Teaching Laboratories, Inc. —
Monitor language laboratory services,
page 176
Emde Products — slide frames and masks,
page 212
Eye Gate House — filmstrip catalogue,
page 206
Family Films, Inc. — film and filmstrips
package, page 205; AV training kit for
churches, page 206
1301
1311
i32i
1331
(34)
!35i
136)
(37)
<38l
(391
I 40 1
i4I)
1421
(43)
I 45)
(46)
i47(
(48)
(491
1501
(51)
(52)
(53)
'54)
155)
(56)
(57)
158)
-film shipping cases
Fiberbilt Case Co.-
page 215
General Film Labs — complete film serv
ice, inside front cover
Graflex SVE — sound, filmstrip and slide
projectors, pjge 1 73
Grover-Jennings Productions — "Iron Cur-
tain Lands," film, page 210
Harwald Co., The — Movie Mite 16mm
sound projector, page 213
Hunter Douglas Co. — Flexalim AV blinds,
page 171
Indiana University — N.E.T. educational
films, page 210
Keystone View Co. — Keystone overhead
projector, page 209
Levolor Lorentzen Co. — Levolor AV
blinds, page 167
Long Filmslide Service — "Family Out-
ings," primary filmstrip series, page 212
McGraw-Hill Book Co. — "A-V Instruc-
tion," textbook, page 170
NAVA — National Audio-Visual Associ,i-
tion dealer service, page 217
North American Philips Co. — Noreico
Continental tape recorder, page 198
i
Inc. — Irish recording
Orradio Industries,
tape, page 168
Peerless Film Processing Co. — film re-
conditioning, page 215
Phiico Corp. — all transistor TV camera
for schools, page 197
Radiant Mtg. Corp. — Radiant lenticular
A V screens, page 1 63
Radio-Mat Slide Co. — slide mats, page
206
Rapid Film Technique — film reiuvenation,
page 202
Rembrandt Film Library — "A Dancer's
World," film, page 212
Smith System-
page 207
AV cabinets and stands,
udiovisual kits.
Stratco Audiovisua
page 211
Technifax Corp. — Technifax Slidemaster
system, page 165
Vacuumate Corp. — film protective proc-
ess, page 206
Victor Animatograph Corp. — 1600 Arc
projector, back cover
Visual Science:
194
ience filmstrips page
< — 3 film series, page
United World Film;
191
Yale University Press Film Service —
American History filmstrips, page 193
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this April issue.
The numbers of the advertisers are listed as follows:
NAME ( print) -
ADDRESS
218
EdScreen & AV Cuiide — April, 1959
JCATIONAL SCREEN AND
BRETT HALL
MAY 1 2 t95a
JIDE
MAY 1 2 ma
DIOVISUAl
May, 1959
♦ mm Ritter Welcome," an AmcrKxn film festival winnc
EDUCATIONAL TV — ITS STATUS -p-*-^ ^"*
First American Film Festival — page 246
Calendar
May 4-8 - SMPTE, 85th semi-
annual convention, Miami,
Fla.
May 6-9 — Institute for Educa-
tion by Radio-Television,
Deshlcr-Hilton Hotel, Co-
lumbus, Ohio.
June 15-17 — Technical Asso-
ciation ol Graphic Arts, an-
nual meeting, Rochester,
New York.
June 22-26 — Indiana Univer-
sity A-V Workshop, Bloom-
ington, Ind.
If'*. I*"*- '*■■ '
i^ a tei y y y M
... a unique process pioneered by General
Film in which a strip o( 35mm film, perfo-
rated with 32mm sprocket holes, is split
down the center to produce two 15mm prints
of outstanding quality.
After successfully processing millions of
feet of 35/32 black and while and color film
we have observed many outstanding advan-
tages and list a few: better sound quality.
tack of roller abrasions in sound track area,
the ability to use standard 35mm profes-
sional equipment, and the efficiency that
comes from handling two prints in one
operation. Negatives made on 35/32 film
stand wear and handling ot multiple print-
ing much better than do 16mm negatives,
Additional information to help you apply
these advantages to your own film needs is
available on request. Ask fot Bulletin G.'
QOGENERAL
FILM LABORATORIE
1S46 AKCriE. HOLLYWOOD 38, CftLIF.,
CORP.
HO 2S171
•Prtsenttd Oclober 9, 1956 at SMPTE Convention at Los An|«Ies by William E. Gephart, Jr . V.P. of General Film Uboratories Corp
July 10-11 -New York State
Audio-Visual Council, sum-
mer meeting, Statler-Hilton
Hotel, Buffalo, N. Y.
July 10-12 — Associated Ama-
teur Cinema Clubs, Inc.,
Film Festival, Conrad Hil-
ton Hotel, Chicago, 111.
July 19-23 — National Institute
for A-V Selling, 1 1 th annual,
Indiana University, Bloom-
ington, Ind.
July 19-23 — Cooperative Con-
ference on Instructional Ma-
terials, University of Texas,
Austin, Texas.
July 20-31— Annual Labora-
tory-Demonstration Work-
shop, The Betts Reading
Clinic, Haverford, Penn.
July 25-28 - National Audio-
Visual Convention & Exhib
it, 19th annual, Morrison
Hotel, Chicago, 111.
Aug. 10-21— Summer Audio-
Visual Workshops, Syracuse
University, Syracuse, N. Y.
Sept. 2-13 — North American
International Photographic
Exhibit, nineteenth annual:
closing dates for prints Jidy
24 and for slides, .\ugust 7.
California State Fair and
Exposition. Sacramento.
Calif.
Sept. 28-Oct. 1— Industrial
Film and AV Exhibition,
New York City.
Oct. 26-30 - Society of Photo-
graphic Scientists and Engi-
neers, annual national con-
ference, Edge water Beach
Hotel, Chicago, 111.
Oct. 26-30 — National Associa-
tion of Educational Broad-
casters, Sheraton Cadillac
Hotel, Detroit, Mich.
222
EdScreen & AV Guide — May, 1 9'^9
ow yours with all Bell & Howell Filmosound Specialists
ligged Filmosound Specialists are
M'phire jeweled for 400% longer life.
• loose from 3 models and many com-
I lations of features!
NER PRODUCTS THROUGH IMAOINATIOM
Now, for the first time, the audio
communicates as clearly as the vis-
ual. Bell & Howell's Pan- Harmonic
sound offers new clarity and richness
for sharper communication.
The vastly improved sound results
from (1) a high fidelity amplifier,
and (2) a newly designed speaker,
permanently mounted in the projec-
tor case itself.
This permanent location provides
enclosed baffling for superior fidelity
and impelling realism. The location
also insures uniform distribution of
sound, forward and to the sides. Sit-
ting high, at ear level, it projects
sound above the usual obstructions
and reaches the audience directly.
Add to this the convenience of a
clean and speedy set-up, for with an
integrated system there are no wires
to string from projector to speaker.
Thus, in areas of 2,000 square feet
or less, the new Filmosound Special-
ists offer remarkably improved com-
munication and convenience.
i
)^Bell & Howell
IScreen & AV Guide — May, 1959
Write for private
audition
Gentlemen:
I would like to hear for myself, how Pan-
Harmonic sound can improve our Audio-
Visual communications.
NAME
ADDRESS
crrif
STATE ....
Write Bell & Howell, 7117 McCormick Road,
Chicago 45, Illinois.
223
EDUCATIONAL SCREEN AND
AUDlOVISUAl
GUIDE
May, 1959 Volume 38, Number 5, Whole Number 375
EDITORIAL
234 Let's Get Together on Title III
.»•>••-
^B^m\
lONAL
ARTICLES
236 TV's Exciting Developments Philip Lewis
240 Only One Stop for Instructional Materials Paul C. Reed
242 The Versatile Overhead Projector W. C. Washcoe
245 Are Field Trips Worthwhile? William C. Miller
246 American Film Festival — Premiere!
DEPARTMENTS AND FEATURES
Inside Front Cover — Calendar of Coming Events
228 On the Screen
230 Have You Heard"- News About People. Organizations, Events
232 DAVI Convention a Success
233 With the Authors
248 Administering Audio-Visual Services
a review by Paul W. F. Witt
250 Film Evaluations L. C. Larson, Carolyn Guss
254 AV in the Church Field William S. Hockman
257 Audio Max U. Bildersee
260 Filmstrips Irene F. Cypher
262 New Equipment and Materials
269 Trade News
269 Helpful Books
270 Index to Advertisers
Inside Back Cover — Trade Directory for the AV Field
Founded in 1922 by Nelson L. Greene
<
BUSINESS 8: EDITORIAL ADDRESS: EDUCATIONAL
SCREEN 8: AUDIO-VISUAL GUIDE, 2000 Lincoln Park
West Bldg., Chicago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm volumes, write
University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or equivalent):
Domestic— $4 one year, $6.50 two years, $8 three years.
Canadian and Pan-American— 50 cents extra per year.
Other foreign— SI extra per year. Single copy— 45 cents.
Special August Blue Book issue— $1.00.
CHANGE OF ADDRESS should be sent immediately to
insure uninterrupted delivery of youi magazine. Alio
five weeks for change to become effective.
EDUCATIONAL SCREEN 8: AUDIO-VISUAL GUIDE
published monthly by Educational Screen. Inc. Publicatic
office, Barrington, Illinois; Business and Editorial Offic
2000 Lincoln Park West Bldg., Chicago 14, Illinois. Print(
in the U.S.A. Re-entered as second-class matter Octobe
1953 at the post office at B.Trrington, Illinois, under tf
Act of March 3. 1879.
ENTIRE ISSUE COPYRIGHT 1959 BY
THE EDUCATIONAL SCREEN, INC.
224
EdScreen & AV Guide — May, 1 95'
''Besides being a reader
of LIFE, I'm a teacher.
I mention this because
LIFE has both
personal and professional
values for me.
For example..."
As a LIFE reader— and a professional in the field
of education -what examples would you give
to illustrate the value of life to you and your school?
Your answer to this question could be worth $100.00!
// you'd like to add $100.00 to the value
of your personal library (in books of your
own choosing) the Publishers of life in-
vite you to write them a short letter on
the following subject:
"The Value of LIFE in our Schoof
The Publishers are extending this special
invitation to you and to all educators in
every phase of education — from kinder-
garten to graduate school— as part of a
broad inquiry into life's impact on vari-
ous areas of public and private life.
Your letter will be regarded as personal
correspondence and will not be published
without your consent.
The writers of the five letters selected as
best by the judges will receive
$100 in Bool(s
of their own choosing.
In addition to these five Grand Prize
Awards, the Publishers will present
$50 in Books
to 20 Second Prize winners. The writers
of the next 50 letters selected for Honor-
able Mention will receive their choice of
one of the following life books :
LIFE'S Picture Cook Book
LIFE'S The World's Great Religions
LIFE'S The World We Live In
To qualify for any one of these awards, your
letter on "The Value of LIFE in our School"
should be postmarked no later than June 30,
1959 and should be addressed to:
Mrs. Mary Johnson Tweedy
Director of Education
LIFE
15 West 48th St., New York 20, N. Y.
idScreen & AV Guide — May, 1959
227
Second Annual
SUMMER
MOTION PICTURE
WORKSHOP
New York University
July 27 - September 4
STAFF
Lee Bobker Peter Glushanok
Robert Braverman Haig Manoogian
Herman Enget George Stoney
Richard J. Goggin
Director
Intensive work in professional pro-
duction, direction, and writing.
Etnphasis on creative filmmaking.
Worksliop instruction by interna-
tionally known producers — direc-
tors — writers — cinematographers
of documentary, educational, in-
dustrial, and experimental motion
pictures.
Application deadline July 1, 1959.
For full information, write for Bulletin "E"—
Department of Television, Motion Pictures
and Radio, Communication Arts Group
New York University
Washington Square
New York 3, New York
FOR YOUR CLASSROOM
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: 1245 Chicago Ava., Evoniton, III. . Ph: DA 8-7070 '
This Month's Cover
On our May cover we are proud to
present a scene from the award-win-
ning film "Bitter Welcome," which
took the Blue Ribbon for the category
Mental Health and Human Relations
in EFL.\'s recent .\merican Film Fes-
tival. The black and white sound film
concerns the struggle of a former men-
tal patient to regain his place in his
community, and is presented by the
Mental Health Film Board, New York
City. For more details on the Festival,
see pages 246-7.
TV Controversy
In this issue, Philip Lewis explores
the provocative possibilities of educa-
tional television, while carefully stress-
ing the point (so often overlooked by
some of this mediinn's detractors) that
any mechanical method is only as
good as the material it transmits. Next
month. Educational Screen & AUDIO-
VISUAL Guide will feature an article
by Robert Diamond on the actual ap-
plication of in-school television in the
Plainedge School, Long Island.
During the months to come, this
publication as well as others will re-
flect the widely varying opinions of
educators regarding the teaching ap-
plications of television. One hears all
sorts of arguments, most of them
backed up with statistics of some soi
Students like televised classes and leai
well from them; they abhor them
boring time-wasters; they are cor
pletely indifferent. Now and then oi
learns of a college or school in whit
the goal seems to be as complete mec
anization as possible — a horrifying pr
view of the worlds of Orwell and Hu;
ley. But it is well never to lose sigl
of the fact that the ultimate success (
failure of television or any other edi
cational medium depends on the ii
tellectual value of the material and th
intelligence expended in its present:
tion.
Special Issues
July will again be devoted princi
pally to the National Audio-Visua
Convention and Exhibit, to be hel
from the twenty-fifth through th
twenty-eighth at the Morrison Hole
here in Chicago. In this issue, we wi;
attempt not only to aid the visito
with regard to meetings, exhibits, am
so forth, but to provide those unable t.
attend with an impression of the pre
ceedings.
August is, of course, our annua
Blue Book, a very important issue ti
keep for handy reference the yea
'round.
-e;
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluations.
MAX U. BILDERSEE, Editor for the Audio
Field. IRENE F. CYPHER, editor for New Film-
strips. PHILLIP LEWIS, Technical Editor. WIL-
LIAM F. KRUSE, Trade and Public Relations.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager, PAT-
RICK A. PHILIPPI, Circulation Promotion Man-
ager, OLIVE R. TRACY, Subscription Fulfillment
Manager. WILMA WIDDICOMBE, Advertising
Production Assistant.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West
BIdg., Chicago 14, III. (Bittersweet 8-53131
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, Son
Jose State College, California
EDGAR DALE, Heod, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintendent
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, Californic
W. H,. DURR, Supervisor, Bureou of Teochinj
Materials, State Board of Education, Rich
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer-
sity of Pennsylvonio, Philadelphia
EMILY S. JONES, Executive Secretary, Educo
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructionoi
Materials Department, Boord of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education,
Head of Audio-Visual Education, Univer-
sity Extension, University of California o1
Los Angeles
SEERLEY REID, U. S. Office of Education, Na-
tional Defense Education Act, Washington
CHARLES F. SCHULLER, Director, Audio-Visuoi
Center, Michigan State College, East Lon-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, Na-
tional Audio-Visual Association, Fairfax.
Virginia.
228
EdScreen & AV Guide — May, 1 959
You Can Do More, Better with a
•
SCHOOL MASTER
Filmstrip and ^
Slide Projector
School Master 750 !s shown with
accessory rewind take-up ond acces-
sory semi-automatic slide changer.
True realization of the versatility of a School Master
begins with its superb projection of both filmstrips and
slides. The School Master gives you the most brilliant
projection available in a classroom projector. It con-
verts from projection of filmstrips to slides in seconds
without tools or removal of parts. Operation and main-
tenance excel in simplicity. An exclusive built-in
carrying handle provides easy portability.
But the School Master's amazing capabilities are
completely realized when the teacher fully explores the
possibilities of the many accessories provided. Two
important ones are illustrated and described below.
School Master Projectors are priced from $84.50 and
are available in 500 watt and 750 watt models, manual
or remote control. Exclusive accessory Rewind Take-
up which allows filmstrip to be rewound correctly into
storage container without being touched by operator,
only $7.50. Fits all School Master models.
These Accessories Broaden Your A-V Program
SPEED-I-O-SCOPE SR.
This attachment for School Master profectors
is a '*fnust** for any teacher whose field in-
cludes remedial reading, languages or arith-
metic. Exposes material at selected intervals
of from one to l/lOO second. Brightness of
image can also be controlled. The Speed-i-o-
Scope Sr. has seven speeds plus bulb. Price
. . . $89.50 with case. Speed-i-o-Scope Jr.
$59.50.
MICRO-BEAM ATTACHMENT
This accessory converts the School Mas-
ter into an efficient projector of micro-
scope slides. Various sixe disc openings
permit focus on any section of image.
Image is enlarged 12 times for each foot
of distance from projector to screen.
Price . . . $39.50 with case.
*Trade Mark.
Prices are subject to change without notice.
For additional information on School Master
Projectors and accessories write Dept, ES-59,
Graf/ex, Inc., Rochester 3, N. Y. A subsidiary
of General Precision Equipment Corporation.
OR.yVFL.EX-
GENERAL
PRECISION
COMPANY
•dScreen & AV Guide — May, 1959
229
HAVE YOU HEARD?
Ne"ws About People, Organizations, Eventi
Four Universities "*
To Establish
Language Institutes
IiiMitutes for the purpose of im-
proving teaching skills of foreign
language teachers in elementary and
secondary schools, "particularly in the
use of new teacliing methods and in-
structional materials," will be estab-
lished this summer at the University
of Colorado, University of Maine, Uni-
versity of Michigan and Louisiana
State University. Authorized under
Part B, Title VI of the National De-
fense Education Act, these sessions
will be free to participants; Federal
funds will provide |75 per week for
each teacher in attendance, plus $15
for each dependent.
New ETV
Appropriations from
Ford Foundation
The National Program in the Use
of Television in the Public Schools, an
experiment in regular classroom in-
struction by television in elementary
and secondary schools, has received
from the Ford Foundation an appro-
priation of $1,097,000 to continue its
work for the third and fourth years.
At present this includes experiments
in schools of eleven cities: Atlanta,
Detroit, Evansville, Kansas City (Mis-
souri), Louisville, Miami, Milwaukee,
Norfolk, Oklahoma City, Philadelphia
and Wichita. Additional school sys-
tems in the Louisville and Evansville
regions and in North Carolina, Ne-
braska and Oklahoma are al.so taking
part. The new appropriation will ex-
"But why do I have to go to school when
there are so many educational programs
on television?"
(Copyrighted 1959 by F. A. Owen PublUhinf;
Company; reprinted from The Instructor by
permission)
pand the program lo include .scliool
systems in Anaheim, California, Des
Moines, Iowa, central Michigan, cen-
tral Ohio, and western Florida. More
tlian 750 schools are expected to be
partici|jatiiig next year.
The Washington County, Maryland,
experiment to provide regular class-
room instruction through closed-cir-
cuit TV received a grant of 1245,000.
This project now includes all 15,000
pupils in thirty-six of the county's
forty-nine schools.
Indiana University
Holds NET Conference
Representatives from 12 film librar-
ies in 29 states participated in the first
National Educational Television
(NET) Film .Service Conference held
recently at Indiana University.
The two-day conference brought to-
gether staff members of the National
Educational Television and Radio
Center (NEIRC), Ann Arbor, Michi-
gan, NET Film .Service personnel at
Indiana University and directors of
film libraries involved in the distri-
bution of NET films.
Planned to bring about a better un-
derstanding between libraries, NETRC
and NET Film Service, discussion cen-
tered around four general areas. They
were (1) a definition of the basic pro-
gram policy of NETRC, (2) a clarifi-
cation of the link between the film li-
braries and the Center, (3) the impor-
tance of the television or kinescope
films made for the 16mm audience and
(4) the implications of the National
Defense Education .\ct with respect to
production of programs for NETRC.
Those making presentations and
leading discussions were Kenneth
Yourd, James Robertson and Ed Co-
hen, representing NETRC; Charles
Schuller, Director of the .Audio-Visual
Center, Michigan State Universitv and
President of D,\VI; and L. C. Larson,
K. C. Rugg, Ed Richardson, Marvin
Dawson and R. W. Frye from Indiana
University. Herman B. Wells, I*resi-
dent of Indiana University, opened
the conference with a reception at his
home.
Aural Reading Machine
A new machine to enable the blind
to read ordinary printed material is
being evaluated by the Battelle Me-
morial Institute, which designed i:
under contract to the Veterans Ad
ministration. .At the present stage o
development of the reader, the sound
produced by the device do not resem
hie speecli but are patterns of musica
tones similar to chords played on ar
organ. By interpreting these tones
trained users should ultimately attair
.1 speed of fifteen to thirty words pei
minute.
lAVA Meets at
Springfield
The senn'-annual meeting of the Illi-
nois .Audiovisual .Association, .Apri:
2-3, drew an attendance ol 85 Irom all
parts of the state. Highlight of tht
meeting was an address bv Dr. George
T. Wilkins, newly elected State Su-i
perintendcnt of Public Instruction, on
the Illinois plan for implementing the
National Defense Education .Act. This
was later detailed bv a member r)f his
staff, Edward S. Chesko, especially as
to Title III. The first afternoon ses-
sion was taken up by six roundtable
discussion groups who reported their
findings at the opening of the second
day sessions. A dinner meeting wsn
addressed by Dr. Charles F. .Schuller,
D.AVI president, also on NDE.A. His
address was followed bv the >creeniii,n
of Coronet, Delta and EBF films.
.At the business meeting Frida\
morning, chaired by president Horace
M. Wollerman. minor constitutional
changes were approved to harmonize
with the major changes voted last fall.
.An offer is to be extended to EFL.A
and to NAV.A to cooperate in staging
an educational (classroom) AV work
shop along lines similar to those found
successful for years by the medical,
industrial training and religioiis .AV
specialists. .A similar offer of coopera- '
tion was extended to NAV.A in meet-
ing the invitation of the National
.\ssociation of Sdiool Boards to help
arrange an audi(>\iMial program at
that association's meeting in April
1960. Dr. Philip Lewis, Dr. James P.
Fitzwater and William F. Kruse were
named a committee to implement
these offers.
Of the 85 registrants at the close of
the first day. 40 were profe.'sional .AV
specialists, 7 were county or other
sup"rintendents, 4 represented govern-
ment agencies, the remainder were .AV
manufacturer or dealer representatives.
230
EdScreen & AV Guide — May, 1959
NO MORE
AUDIO-
VISUAL
ROOMS!
\udio- Visual rooms (special projection rooms) are
lo longer adequate. The ambient light of the modern
lassroom must be quickly and easily adjusted to suit
my subject, projector or student activity. LEVOLOR
\udio- Visual Venetian blinds can be installed in all
lassrooms to do just that.
With a LEVOLOR installation, the instructor can at
iny time and for any subject quickly and easily adjust
;he classroom light. There's no delay, no need for a
special room assignment.
Write for
Levolor's invaluable
survey report
"How Dark Should
Classrooms Be For
Audio-Visual
Instruction?" No charge
or obligation. Write to
Audio-Visual Dept., Levolor
Lorentzen, Inc., 720 Monroe St.,
Hoboken, N. J.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
OPYRIGHT; LEVOLOR LORENTZKN, INC.
:dScreen & AV Guide — May, 1959
231
DISTINGl'ISHED VISITORS AT EXHIBIT: PoMiuaMei (.eiieral
Arthur E. Sumniertield (center) inspects tape recorder exhibit. Others,
left to right, Mrs. J. M. Kuhlik, Richard L. Sanner (Hawaii), Charles
S. Schuller (DAVI President), and Anna L. Hyer (DAVI Executive
Secretary).
DAVI Convention
a Success
U.ALITY, Quantity Educa-
tion" was the central theme of the
1959 Convention of the Department
of .Audio-Visual Instruction of the
National Education .Association (Seat-
tle, .April 13-16). The opening general
session address by President Charles
F. Schuller called attention to the
shcM"t-changing of education during
war and postwar years and especially
during the past decade. He urged
teachers to work outside as well as
inside their classrooms so as to extend
their influence "into those legislative
bodies on whom so much of the fu-
ture of education dejjends."
He called on D.AVI members in
particular to work more closely with
other professional educator organiza-
tions to solve the basic issues, qualita-
tive as well as quantitative, that today
confront the schools and their pub-
lics. Special credit was given the drive
by N.AVA, as well as by DAVI to
pass, and, later, to hold the line for
the National Defense Education .Act.
Other general session speakers in-
cluded Lindley J. Stiles, dean. School
of Education, University of Washing-
ton Roy M. Hall, Assistant Commis-
sioner for Research, U. S. Office of
Education; and John Fritz, Director,
.Audio-Visual Center, University of
Chicago. There were addresses also by
film producer Julien Bryan and by
J. Stanley Mcintosh, Executive Direc-
tor, Teaching Films Custodians.
The five-day program followed very
much the usual D.AVI pattern, with
separate smaller meetings for special
occupational subject area, television
and administrative interests. Total
paid registration was announced as
1,005, and several thousand compli-
mentary tickets were distributed
through school channels to teachers
for after-school attendance at tech-
nique demonstrations and at the ex-
hibits.
-At the exhibitors' meeting, Sunday,
there was sympathetic understanding
of the difficulties faced by Mrs. "Mic-
key" Bloodworth, who was called in
to complete the convention arrange-
ments begun by Kitty Welch (Mrs.
M. C. Hedquist). Ben Peirez spoke for
all the exhibitors when he urged
better planning for next year's meet-
ing at Cincinnati. .A committee of
exhibitors was chosen to meet with
D.AVI's new planning committee.
Of 868 registrants during the first
three days 158 were .AV directors in
school systems, 140 University and col-
lege staff, 48 .AV building coordinators,
36 superintendents and principals, 48
teachers and the rest widely distribu-
ted in subject and administrative in-
terests.
There were 18 registrants specifically
in the field of religious education, but
two packed sessions, on Sunday after-
noon and evening, attested the grow-
ing importance of this now officially
recognized D.AVI Section. "Commer-
cial" registration at the same point
was 230.
The exhibit booths (69) were sold
out weeks before the show and an-
other 20 could have been disposed of
had there been room. .All exhibitors
made impressive use of their space.
Important revisions in committee
LEADERSHIP LINE-UP: DAVI President Walter S.
Bell (center) confers with next-in-line President-Elect,
James D. Finn (left), and Vice-president James J.
McPherson.
structure were made at the Board
meeting prior to the opening of the
convention. A Committee on Commit-
tees, headed by incoming president
Walter S. Bell, overhauled D.AVI's list
of 47 committees and recommended
the continuation in their present form
of only four — .Archives and History,
Buildings and Equipment. Legislative,
Research, and Standards (and specifi-
cations) for .AV Equipment. Two are
to merge into a single "Professional
and Teacher Education Committee."
Other committees in the main will
be absorbed into five "sections" which
will henceforth elect their own officers:
They are (a) College & University
Programs: (b) School Systems Pro-
grams: (c) Individual .Schools Pro-
grams; (d) Religious Education Pro-
grams; (e) .Armed Forces Programs.
Executive Secretary .Anna L. Hyer
made a well-visualized report on
D.AXTs many activities during the
year. .A "first" at this session was the
awarding of meritorious service certifi-
cates to 31 veteran members who upon
reaching either retirement or age 60
and with not less than 10 years of
D.AVI membership have made "out-
standing contributions to the field of
audio-visual education." The follow-
ing were the initial recipients of this
honor: .Albright, Roger; .Arnspiger. V.
C; .Auginbaugh. B. .A.; Baumbaugh,
Harry E.; Berg, Esther L.: Childs,
Henry; Crakes, Charles R.: Crawford,
Winifred E.; Davis. Evelyn; Devcr-
eaux. Alfred E.; Duffield. Paul E.: Eni-
mert. Wilbur: Garrity. Helen B.;
Hamilton. George E.; Hollinger, John;
Hochheimer, Rita; Hunt, Emma .A.:
Krasker. .Abraham: Kruse, William F.;
LeSourd, Howard M.; Lewin, William;
Lindstrom. Chester; Mahan. Bruce E.;
McClusky, F. Dean: Olney. .Austin L.;
Ramsey. Grace; Rising. Justus; Rue,
Judith: Shields. Wendell: Smith. M.
I.; Trolinger, Celia.
232
EdScreen & AV Guide — May, 1 959
With the Authors
I'mi.ip Lewis is Director of the Bu-
reau of Instruction Materials for the
C:hicago Board of Education. He has
been TV editor of this magazine for
over ten years, and has served on ttie
DAVI National Television and Teach-
ers Committees. A former teacher of
audiovisual courses, he has acted as
consultant to groups and schools, and
has londucted and participated in
many workshops. Dr. Lewis also de-
signed the .\udio-Visual Center at Chi-
cago leachers College and pioneered
the TV setup used there as a model.
He is currently authoring a TV Guide-
book for the Electronics Industries As-
sociation.
William C. Miller is an educa-
tional Consultant with the Wayne
County Board of Education, spe-
cializing in instructional materials.
Formerly he was instructor in audio-
visual education, and then Assistant
Director of the .\udio-Visual Materials
Consultation Bureau of the College of
Education. ^V'ayne State University,
Detroit. He has served in official capac-
ity in many local and statewide or-
ganizations and has also been a mem-
ber of the editorial board of Audio-
Visual Instruction.
Major W. C. Washcoe is a member
of the staff and faculty, U. S. Army
Command and General Staff College.
Fort Leavenworth, Kansas, where he
is Chief of Editing and Publishing
Services. He is also in charge of de-
termination of criteria and provision
of technical advice on audiovisual ap-
plications. \ graduate of Penn State,
he worked in professional theater be-
fore entering the .Army. Recently, he
was program chairman for the Armed
Forces section of the D.AVI conven-
tion.
Department editors are: AUDIO—
Max U. Bildersee, audio education con-
sultant, state department of instruc-
tion; AV IN THE CHURCH FIELD
—William S. Hockman, Director of
Christian Education, First Presbyterian
Church, Glens Falls, N. Y.; FILM
EVALUATIONS-L. C. Larson and
Carolyn Gu.ss, both of the Audio-
Visual Center, Indiana University,
Bloomington; FILMSTRIPS - Irene
F. Cypher, Associate Professor of Edu-
cation, New York University.
EdScreen & AV CuicJe — May, 1959
i ^ fhey respond. . .
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because you show what you mean. Learning is more fun this way.
SHARPEST IMAGE Coated objective optics cut internal glare and reflection.
With the exclusive all-glass reflecting system, this guarantees a sharp, crisp
image on the entire screen. . . edge to edge. . . corner to corner.
1,000 WATT INTENSITY High-powered illuminatrori shows a clear, de-
tailed picture in a semi-darkened room, or even a normally lighted room
with shades up. The endre system is cooled by a quiet, motor driven fiin...
a constant stream of air over projected copy keeps it safe.
STURDY, PORTABLE The delineascope is built of rugged, light-weight, life-
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assures permanent optical alignment.
Colorful, instructive 8 page BROCHURE available— Ju»t clip and moil th* coupon
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u
233
editorial
Let's Get
Together on
Title m
Paul C. Reed
NAEB is the abbreviation for the National Association of Edu-
cational Broadcasters, and NDEA is a symbol for the National
Defense Education Art of 1958. The respected Executive Director
of NAEB had some very interesting things to say about Title III
of NDEA in a recent issue of the NAEB Newsletter. In his memo
column to members of NAEB he seemed pretty incensed because
he believes the audiovisual people are advocating the purchase of
films, filnistrips, and projectors with Title III funds to the exclu-
sion of other media. He tells the radio and television educators
they had better get busy to protect their interests.
When you talk, with the film people they claim it's the etv boys
who are trying to get a corner on all the funds. There are also
loud pleas from the science laboratory and language laboratory
people that the funds shoidd go mainly for their equipment. The
textbook publishers are trying desperately to overcome the im-
pression that textbooks are i»ot altogether excluded and that you
can use Title III funds for buying textbooks. The librarians see
the NDEA as an opportunity to enlarge the language, science,
and math book collections in the libraries.
School administrators' desks are being covered with brochures
and advertising circulars telling them what to do about Title III.
But it's a rare piece indeed, that makes any reference whatsoever
to the intent and purpose of Public Law 864. There was funda-
mental purpose to the Act; and it should not be forgotten that it
was intended ". . . to provide substantial assistance ... to insure
trained manpower of sufficient quality and quantity to meet the
needs of the United States." With specific reference to Title III,
the purpose is stated in the title itself, to provide financial assist-
ance for "strengthening science, mathematics, and modern lan-
guage instruction."
It seems to us there are grave dangers that in the urgency to
develop plans and projects for the expenditure of Title III funds,
quantities of things may be bought under pressure without full
consideration as to just how these materials and equipment will
be used to strengthen the instructional program. VVe heartily
endorse and repeat a conclusion of NAEB's Executive Director
that "Neither TV nor films of themselves, in whatever quantity,
will gtiarantee better education." The big and the difficult ques-
tion is, "How will these newer materials and equipment be used,
once they have been purchased with Title III fimds, to strengthen
instruction and to insure that this country will be provided with
the trained manpower it needs?" This is the big question that
must be answered at local levels and in terms of local needs. If
Title III funds are to be spent wisely, the question should be an-
.swered before materials and equipment are pmchased rather than
afterward.
Decisions about steps to be taken to ini]jrovc the instructional
program must be made by those who have the responsibility for
the instructional program. In the last analysis it is the Boards of
Education that have this responsibility. But they act upon the
recommendations of their Superintendents, and a Superintendent's
recommendation is soundest when it is based upon the advice and
counsel of all of his staff members who are concerned.
Although school audiovisual directors cannot make the final
decisions about what will be done with Title III funds, they do
have an important role to play. They should work closely with
science, math, and foreign language supervisors and consultants,
with librarians and textbook consultants, and with radio and tele-
vision specialists. All instructional media encompassed by Title
III should be considered and definite agreed-upon plans drawn
up to acquire only those materials and equipment that hold most
promise for meeting local needs for the improvement of instruc-
tion in the specific areas.
The times are too urgent and the educational needs of this coun-
try are too great to permit petty bickering among the too enthusi-
astic advocates of different media of communication. In this modern
age, no instructional program can achieve maximum effectiveness
without the use of audiovisual media, and spoken and written
words, too.
234
EdScreen & AV Guide — May, 1959
At Morris E. Ford Junior High School, Franklin Pierce School District, Parkland,
Washington, Mr. C. Bernard Walter, District Audio- Visual Coordinator, says:
'You can sit anywhere . . . see a clear, sharp picture . . . hear
sound distinctly— when the Kodak Pageant Projector is on."
"With this projector, students next to the windows can see
as clear a picture as those in the darkest corner of the
room. And there's no question about the audibility of the
sound anywhere in the room.
"Teachers like the Pageant because it's so simple to set
up and run.
"We administrators like the machine because it doesn't
give us any upkeep worries. We don't have to keep lubri-
cation records for one thing." (Pageant projectors are
lubricated for life at the factory.)
The extra brilliance you see with a Kodak Pageant 16mm
Projector is due to this machine's Super-40 Shutter, an
exclusive feature, which projects 40% more light on the
screen than ordinary shutters at sound speed.
Superior sound audibility is a matter of the Pageant's
true-rated amplifier (choice of 8-, 1 5-, or 25-watt models),
plus the unique sound-focusing control, which lets you
pinpoint sound clarity.
Ask your Kodak Audio-Visual Dealer to demonstrate.
Or get full details by writing for Bulletin V3-22.
Kodak Pageant Projecior) EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
EdScreen Cr AV Guide — May, 1959
235
Figure I. Difficulties in adapting conventional classroom for
TV.
T . v. y I ■ M I n e
C.R. TB ACM e R
Figure 2. Multiple receiver unit ran l>e raised into ceiling or
stored away. Students see only one screen at a time.
TV*s Exciting Development;
hy Philip Letvis
A.
.FTER little more than a decade of discus-
sion, experimentation and field-testing, television
has achieved impressive status and almost general
recognition ,as to its inherent values for educa-
tional applications. Now a new phase has been
entered which promises to both challenge and
inspire educators engaged in all aspects of the
teaching-learning process.
It must be made clear that television, either
closed-circuit or broadcast, is only a vehicle or
means of commimication with certain peculiar
advantages as well as definite limitations. If the
educational end-products are to be valuable as
a result of using this medium, it will be because
the content transmitted electronically has been
carefully selected to achieve worthwhile and nec-
essary objectives, and the presentation has been
made in a manner utilizing techniques which
television can accommodate effectively.
This same principle has been applied without
question to textbooks, motion pictures, record-
ings and other instructional materials in the past.
Why then, should not television be accorded this
same treatment? It is not an either/or decision
between TV and motion pictures, as has been
stated by some persons in the field. Neither
does, nor should this become an issue of auto-
mation in teaching to eliminate the very nec-
essary face-to-face relationships between the in-
structor and the student. It is unthinkable to
replace the chalkboard with the tiny slate, the
modern duplicator with the gelatin tray, or tiie
functional student desk with the archaic wooden
bench and table. Technological developments
must be adopted and adapted wherever they will
facilitate the work of the teacher and better
serve the needs of the student.
Experience with televised instruction projects
over the country reveals a number of basic prob-
lems needing adequate solutions before the fidl
potential of TV is realized. Many of the an-
swers, when they are forthcoming, will benefit
the general field of education as well:
1. What should be the place of television in
the total framework?
2. What instructional approaches can best be
used with TV?
•S. What must be done to insure an adequate
sup]jly of trained TV teachers? What are the
attributes necessary for a television teacher?
What preparatory experiences should the class-
room teacher have in order to use telecasts
effectively?
4. How can the efforts of the TV teacher and
the classroom teacher be coordinated for opti-
mum results? What feedback arrangements and
cooperative planning patterns should be used?
5. What evaluation instruments need to be
devised to measure the overall effects of tele-
vision teaching — not just achievement alone?
6. At each maturity level how much televised
instiuction can a student receive and still main-
236
EdScreen & AV Guide — May, 1959
Figure 3. Top view of classroom designed for TV. In the
center, a ceiling suspended unit contains eight separate
tain a desirable balance in terms of the total
program?
7. What factors should be considered in the
design of school buildings to provide adequately
for the use of television? What modifications
can be made to existing buildings?
8. What can be done to overcome scheduling
bottlenecks encountered with televised instruc-
tion?
9. What are the economic considerations in
the use of television?
10. What equipment developments and other
technical advances are needed to permit imple-
mentation of educational objectives?
11. What do we really know about the com-
munication process that can be applied to the
use of television?
It is not intended to convey the impression
that all of the questions listed need not be an-
swered completely before an educational insti-
tution participates in the use of the television
medium. Actually, only widespread utilization
will evolve the answers. It is important, however,
to recognize the factors to be dealt with in any
project to be activated.
Classroom Considerations
A recent canvass of the school building field
revealed that comparatively little information
has been released dealing with architectural ap-
proaches to adapting schools and classrooms to
television. One of the exceptions discovered was
in the person of John Rowlett, an Oklahoma
architect, who has demonstrated both vision and
creativeness in his approach. Two major consid-
erations are involved: (1) to arrange classroom
viewing situations so that only a single TV
screen is visible to a student regardless of the
use of multiijle sources. (2) rooms are arranged
with mobile dividers so that extreme flexibility
of arrangement is possible — compartments for
small group televiewing, expanding into large
areas for total group classroom instruction. It is
well worth the time to review the sketches in Fig-
ures 1, 2, 3, 4, 5, and to adapt any of the sug-
gestions that suit the needs of a local school sit-
uation.
Receiver Possibilities
Currently, most television-equipped classrooms
have two separate receivers. It shoidd be (piite
Figure 4. Front view of classroom shown in Figure 3, witb
six-screen unit.
Figure 5. Cyclorama TV, in which the teacher could create
any environment by flicking a switch. The TV wall could
be a passive aid or the active teaching agent. These sketches
are by architect John Rowlett.
practical to design a modular receiver with a
central tuner, power supply, etc., into which ad-
ditional compact viewing screen units could be
plugged and arranged 90° or less apart to serv-
ice almost any situation. This assembly could be
ceiling mounted, or placed on a mobile stand.
Each screen would be isolated from the next by
a narrow, clip-on baffle, and would provide flex-
ibility of class grouping, future expansion pos-
sibilities, and simplified servicing requirements.
A provocative "Education for Tomorrow" dis-
play arranged by the American Seating Company
at a recent A.A.S.A. Convention (Figure 6) sug-
gests some possibilities for installing small TV
receiver screens at each student work station in
a laboratory. These units would be connected to
TV cameras focused on the instructor's demon-
stration table. With such facilities skill opera-
tions could be taught more effectively and with-
out the customary number of repetitive and time-
consuming performances on the part of the in-
structor.
Data Remoiioning
Electronic transfer of data will become an in-
creasingly important function of television as
used in educational institutions. An exciting
example of such an installation connects the
.\lderman Library by coaxial cable to five widely
separated buildings on the campus of the Uni-
versity of Virginia. This closed-circuit system
makes it possible for an individual to use a spe-
)3
EdScreen & AV Guide — May, 1 959
237
Figure 7. This system (DuKane
(,<).) in(or|M>rates central sound, in-
tcrtoni, fire sensing alarm an<|
othei- accessories.
Figure 9. Experimental equipment to dem-
onstrate the ability of a single TV channel
to telecast two separate programs simultane-
ously. (Blonder-Tongue Laboratories)
Figure 6. An "education for tomorrow"
imit (exhibited by American Seating Co.).
R.Ci.A. Video tape recorder, which magnetically records in black and white {three racks at right) or
in color with the addition of the three racks on the left.
cial telephone to call the Library from a central
location in one of the cable-connected buildings.
The librarian receives the verbal request for ref-
erence information and selects the volume de-
sired from the stacks. The book is placed upon
a support attached to an automatic page turner
facing a television camera. When the book is
in position, the originator of the call is in full
charge of the page turner and the TV camera
through the use of remote controls, and may pur-
sue his reading from the monitor screen at his
building location.
Television and Central Sound
The DuKane Corporation has released infor-
mation on their M.C.S. System (Figure 7). This
is described as an integrated approach incorpo-
rating centralized facilities for a school to pro-
vide for the distribution of sound, intercommu-
nication, television, bell signals, fire sensing
alarms, and related services. It is interesting to
note that television has been included as an
integral feature.
Video Tape for $10,000
It was mentioned previously that scheduling
broadcast TV offerings in a school was one of
the major obstacles to their general use. Tele-
casts now require that all students must be ready
to view a program when it is on the air, or when
it is placed on the cable from the originating
studio in a school. Video tape devices have been
heralded as a solution to this problem. Current
models, however, while highly successful for
commercial applications are still rather expen-
sive for general acceptance for use with educa-
tional projects (Figure 8). Recently R.C.A.
demonstrated an experimental prototype video
tape machine which has been designed to sell for
around .'$10,000. Although the quality of the
recordings will be somewhat below commercial
standards, the results should be quite satisfactory
for most educational purposes. With such ma-
EdScreen & AV Guide — May, 1959
chines in schools, television in education will
take on a flexibility that up to now has been
only a dream.
How Many Channels Are Needed?
Some cities have already activated two educa-
tional TV stations in order to provide sufficient
programming time for use with schools. Such
expanded facilities are only a beginning. It is
not yet known how many channels will be
needed to allow TV to make its optimum con-
tribution when utilization approaches its peak.
Even the persons concerned with the Hagers-
town installation (with access to five closed-
circuit channels) are considering the possibilities
of adding telecasting facilities.
Several suggestions have been advanced to help
provide additional channels. These range from
the more extensive use of low-power transmitters
with limited coverage to the employment of
satellite and translator facilities. An unusual
approach to the problem has been made by the
Blonder-Tongue Laboratories (Figure 9). An
experimental electronic arrangement makes it
possible to send out two different programs si-
multaneously over a single transmission channel.
It has been suggested that when fully developed,
a commercial station could use the "a" section
of its channel for regular programming while
the "b" section could be used for educational
purposes.
The Designs Are Still Being Formed
The purpose of this presentation is in the
nature of an interim report. It is difficult to cover
all of the developments occurring within the last
year or so in this space — or to even put them
into proper perspective. This is the responsibility
of the individual. It is important, however, to
take note of the trends and to help direct their
future course, rather than to wait until the pat-
terns have crystallized without the active par-
ticipation and guidance of the educator.
239
architectural solutions for audiovisual problems
Only One Stop For
Instructional Materials
by Paul C. Reed
T
JLHE library in Rochester's new East High
School will be called a "library." In lact, it will
be known as the Albert H. Wilcox Library in
memory of the loved and respected scholar and
leader who served as the first principal of that
school for nearly forty years. However, the main
library reading room has been planned in rela-
tion to the adjacent rooms so that the whole will
serve as an instructional materials resource cen-
ter. It is designed to serve the needs of every
Department, and to serve effectively all the
teachers and pupils of the school.
In its original report,* the Audiovisual Com-
mittee for the new school conceived of this com-
bination facility as a "one-stop service" for in-
structional materials. In addition to the tradi-
tional library services, the Committee specified
the audiovisual functions to be carried on from
this central point as follows:
1. To provide teachers with complete informa-
tion of all ready-made audiovisual materials
available to teachers from within and outside
the building.
2. To file and loan on request to teachers
such school owned audiovisual materials as flat
pictures, charts, slides, filmstrips, records.
3. Upon teacher request to obtain from the
Central Office and other places outside the build-
ing such audiovisual materials as motion pictures,
recordings, etc.
4. To make originals and reproductions of
chart, map, and photographic materials at the
request of teachers.
5. To assist teachers in making all kinds of
audiovisual materials needed for instruction —
maps, charts, 2x2 transparencies, etc.
6. To provide for maximum mobility of all
* Copies of this report are available upon request to Dr.
Howard C. Seymour, Superintendent of Schools, 13 S.
Fitzhugh Street, Rochester 14, Neif York.
audiovisual equipment in the building, its assign-
ment upon demand, and its basic control and
maintenance.
7. To assist teachers in the selection and most
appropriate use of all audiovisual materials.
As you examine the accompanying floor plan
drawing, you will see how well Faragher and
Macomber, the architects, have planned the
building facilities to serve the clearly stated
purjioses for which they are intended. Note par-
ticularly how they have provided for flexibility,
and designed the space to serve not only func-
tionally but to attract both teachers and pupils.
Look at these features:
The twenty foot glassed showcase entrance
alluringly invites all who pass to come inside
to read and study.
The listening area for record and tape listen-
ing can be expanded or contracted to meet
needs. There are no special cubicles. Recordings
will be heard through earphones from one or
several players.
240
Teachers' Preview and Conference Room
EdScreen & AV Guide — May, 1959
STA.CKS
V/'Oie.lt R.OO*>k
I S IZ. A. E-V
• DlSPLAiV CAS6B'
CAST HIGM SCHOOL — - ROCHESTER. KIEV YOg.tC
Floor plan for East High School's instruc-
tional materials resource center. Local archi-
tects Faragher and Macomber retained
Moore and Hutchins of New York City as
consultants. At right is a drawing of the
library entrance.
Not showing in the drawing, beyond the li-
brary room at the extreme right, is a large study-
hall classroom. This room can be added to or
subtracted from the main reading room by a
drapery at the windows between the rooms. The
study room itself is divided by a folding parti-
tion.
Principal lures for teachers to the instruc-
tional materials center are the Teachers Profes-
sional Library and the Preview and Conference
Room. Individual teachers and groups will use
these attractive quarters for instructional plan-
ning. Although these rooms may be reached
through the Library, it is more likely teachers
will use the back door through the workroom.
The isolated location of the Teacher Library
was planned. Teachers sometimes like to get
away from other people!
The workroom is conceived as a place where
teachers may work to make their own instruc-
tional materials or to have them made. It also
serves as a library workroom for book processing.
It is spacious with a minimum of built-in shelv-
ing and counter space. Tables and files are pro-
vided and other equipment will be supplied as
specific needs develop.
The photographic dark room is large, with
plans available for converting it to two dark-
rooms if they are needed.
The area labeled "stacks" is for the storage
and distribution of sets of literature and supple-
mentary books used primarily with English and
social studies classes.
You may be wondering at this point why there
is no apparent provision for the storage of audio-
visual equipment. In most av centers there is
never enough space for this; and the movement
of equipment between the center and classrooms
is one of the constant chores for pupils in the
projection club. But if you read the first article
in this series, the one titled "Each Room an
AV Room" on pages 126-7 of the March issue,
you will recall that audiovisual equipment is
to be supplied in more-than-usual quantities
for this school. It is planned that this equip-
ment will not be returned to a central storage
point at the end of each day. Only extra and
emergency equipment will be at the center; the
rest will be assigned to Departments for long
term periods, and will be located close to the
points where it is used.
In planning for the use of audiovisual ma-
terials in East High School, it was recognized
that the classroom was the critical point in
the instructional program. It is here where
teachers bring instructional materials into con-
tact with learners. The classroom must be
planned to make it just as easy as possible to
use instructional materials once they are
brought in. Other facilities must be provided
(Continued on page 249)
EdScreen & AV Guide — May, 1959
241
by Major W. C. Washcoe
The Versatile
Overhead
Projector
HE overhead transparency projector is one
of the most versatile audiovisual tools available
for classroom use. It can be operated by the
instructor without assistance as he faces his stu-
dents, maintaining eye contact, measuring stu-
dent reaction, and pacing himself accordingly.
The transparencies used can be vivid, clear,
lifelike, and easy to project, even in a lighted
room. Dramatic results can be achieved with
minimum effort, and great variety in presenta-
tion techniques is possible. Ways of achieving
limited animation are available — the simple
"strip tease" and "flip-on" methods of progres-
sive disclosure, operable plastic transparencies,
Visamatic and Technimation treatments, to name
some of them. A china marker and the cello-
phane roll permit use of the projector much
like a chalkboard; pressure sensitive materials,
bits of colored plastic, and even liquids may be
used. Various easily made, even "homemade,"
transparencies give the instructor a wealth of
variety in presentation that is limited only by his
imagination and by the ingenuity of the visual-
izers and artists in the audiovisual center that
supports him. The transparencies can be used
in any order, with the return to a previously
used projectible an easy matter. The large aper-
ture permits most efficient use of the available
light.
At the U. S. Army Command and General
Staff College, the transparency for overhead pro-
jection is the most used of some 30 audiovisual
materials. The College realizes that the jiroper
use of effective audiovisuals can result in more
effective communication and, therefore, more
efficient teaching and more rapid learning . . .
learning that is retained significantly longer
than learning acquired through purely verbal
experiences. And when one must teach an ever-
increasing amount of material more effectively
in a given time frame, one turns to audiovisual
aids among these several applications of the
overhead projector.
The effectiveness of any projected image de-
pends to a great degree upon adequate image
brightness and its visibility to all within the
classroom. The screen size is usually determined
by the 6W formula which prescribes that the
screen width should be one-sixth the distance to
the furthest viewer. No viewer should be closer
than two screen widths, or at worst, one screen
width. Text projected upon this screen requires
a letter height of one inch for a 32-foot viewing
distance; two inches for 64-foot viewing. This
includes a built-in safety factor for poor eyes
and use of bold colors. Thus, using a 9i/2-inch
wide transparency, a 5/32-inch high letter on
the transparency will guarantee that the text is
legible to all, presuming, of course, a clean, open,
sans serif, medium condensed letter. If both
upper and lower case letters are involved, the
5/32-inch criteria pertains to the lower case
letters; if symbols, to the smallest feature to be
discriminated.
An ideal situation would utilize a triangular
classroom with the screen at the vertex. A rec-
tangular or square room is more often available,
and in it the screen normally should be in a
front corner. The lower edge of the screen sur-
face must be high enough for all students to
have an unobstructed view of the whole screen.
Front surface projection, with a standing instruc-
tor, jjrovides unusual viewing problems, de-
pending ui)on the viewing distance, screen size,
and degree of keystone elimination required. It
can lead to some very high and sharply tilted
screens and similarly tilted projectors. Pointers
and materials cannot be laid on a sliarply tilted
projection stage. If it is presumed that the in-
242
EdScreen & AV Guide — May, 1 959
iMuir Hall Classrooms
A Bell Hall Classroom
Shown are two triangular rooms, with a projec-
tion booth between (1). The rooms feature in-
structor-operated rear screen overhead transpar-
ency projection (2). Students are oriented on the
lectern at the apex of a triangle, and are within
the 90° included viewing angles of the magnet-
responsive chart panels (3), most of the chalk-
board (4), and the rear and front screen surfaces.
An electrically operated matte surface screen (5)
drops in front of the lenticulated wide-angle dark
grey Klearcite rear projection screen (6). Both
green and projection-white ("magic wall") chalk-
board are available, the latter in size 7.5' x 10'.
No student is farther from normal projected im-
ages than six times the width of the smallest
image used on all projection surfaces. Lighting
is controllable, "bright" (48 foot-candles), "dim"
(6-10 fooKandles), and "off," all from the lectern
and jjodium. Slides and motion pictures can be
projected on the walls: display panel attachment
clips arc provided on the tackboard trim. Over-
head "blacklite" fixtures are installed, as are panel
lights. Portable extra wide angle overhead trans-
parency projection equipment, commercial opaque
projectors, and sound equipment are provided
The 9 by 9 foot overhead transparency rear
projection screen (1) can be operated by the in-
structor at the projector (2) or behind the lectern
(3). The level projector stand (4) matches the
lectern. Selectively switched ceiling lights, pro-
jectors, etc., can be controlled from the lectern
or face of chart panel hideaway (5). An 8 by 10
foot projection white porcelain enamel steel chalk-
board (6) is centered on the front wall. Four large
chart panels are provided, two (7 and 8) with iron
screen over tackboard to permit use of magnetic
aids over tacked-up charts, one (9) with inset
piece of green steel chalkboard, and one (10) with
a second projection white chalkboard. Panels
slide to expose any two at a time. From the center
aisle a standard overhead projector (11), and from
closer in, a wide angle projector (12) can be used
for additional images on surfaces which can ac-
commodate simultaneously chalk, charcoal, mag-
netic aids, and "blacklite" materials. "Blacklite"
source is behind panel light cove (13). A large
fixed green chalkboard (14) is provided. A mov-
able lectern (15) and instructor's lockable bookcase
(16) are at right. Dimmable spotlight (17) is pro-
vided in some cases. The room is equipped with
curtains on tracks (18). Some light baffles (19-20)
are also acoustical. Tables (21-22) are provided as
is an assignment board (23).
structor must stand (all USA CGSC instructors
stand during formal instruction), a solution to
some of these problems is use of a suitably
large vertical screen, off to the side of the in-
structor, using a special instructor-operated rear
screen projection system.
The particular system discussed below en-
tails a projection situation in a room with a
12i/2-foot ceiling beam, a 54-foot viewing dis-
tance, necessitating a nine by nine foot screen.
The instructor stands on an 18-inch podium,
either at a lectern or between tiie lectern and
the screen, facing his class and using the over-
head projector so that it produces a clear image
without keystoning from a perfectly level ele-
vated projection stage. He can move freely about
the stage, writing, drawing, using progressive
disclosure, and pointing, either on the transpar-
ency with a colored transparent plastic pointer.
or at the screen image itself with a longer
opaque felt-tipped pointer.
Tne room has a window wall with audio-
visual blinds. The blinds are not as effective as
well-installed opaque draw curtains, but they
do serve to reduce room ambient light on the
screen and other projection surfaces to about
one footcandle. This is not dark enough for
the best opaque projection, or under-exposed
color film, but it is more than adequate for the
most colorful diazochrome transparencies when
a well designed and efficient overhead projector
is used.
The instructor has selective switching control
of fluorescent lighting, to give 48 footcandles
on the tabletops for detailed reading; a medium
level of 25-30 for black and white projection
and casual reading; 12-18 for projection of mixed
color and black and white line material with
EdScreen & AV Guide — May, 1959
243
Projection Furniture Ensemble
A lettern, wilh tillable paper tray, shelf, drawer, read-
ing light, aiid, at upper right, control switches [or
lights, projector, etc. Matching projector stand, with
transparency shelves, adjoins (without touching) it. Pin
registration is used on the projection stage. This fur-
niture was designed by the author along with the other
items used for the rear screen projection installation.
Overhead Transparency Projector PH-637A
Standard Signal Corps equipment commonly called the
"Vu-graph." This unit is completely instructor oper-
ated. A continuous acetate roll is part of the unit and
may be rolled across the projection stage. This may
be written on with "grease" pencils.
Remote Control Slide Projector
This automatic projector will project 30 35mni slides
from each magazine. All slides used at one time must
be bound in identical mounts, so as to prevent irregu-
larities in focus. The unit is initially set up by a
trained projectionist, but the instructor has complete
operational control. The slides can be set to change
automatically at intervals of 6 or 14 seconds, or the
instructor can advance each slide by a touch of the
hand control. Slide magazine may be moved forward
or backward by the remote control. The projector is
shown mounted on a mobile projector table.
cursory reatling; and, finally, lights out for full
color and opaque projection. Naturally less
than half the tabletop light falls on the vertical
dark grey screen.
The projection system involves a very efficient
750-watt o\erhead projector with an 1/3.0 lens
ol 18-inch El-'L, placed on special furniture to
permit a throw via a seven-foot square, '4 -inch
thick, rear surface, plate glass mirror, to a flexible
Polacoat lenscreen which permits room occu-
pants within an included angle of •)() degrees
to see very well. For a portable installation, a
more durable surface, lenticulated Klearcite,
WDM, is almost equally good. Money permitting,
a rigid screen can be used effectively, and would
permit the instructor to point directly at the
screen with greater abandon. Similarly, a front
surfaced mirror would give a more ]3erfect image,
but the material described gives an adequate
one. The framing details are simple. A ceiling
piece keeps ambient room light from the back of
the screen and the grey screen color minimizes
the effect of frontal ambient light.
Since the optical axis is slightly inclined up-
ward to the mirror, a downward tilt of the
mirror is built into the framing, to prevent key-
stoning.
Any efficient projector for transparencies,
slides, or film, when once placed on the estab-
lished optical axis of the system, and given the
proper lens-screen-distance relationship, can be
used. If several projectors were to be used side
by side, a pivoting of the mirror would be re-
cjuired, of course.
Each of the 24 classrooms in Bell Hall, and
two in Muir Hall, in addition to the system
described, are equipped with one or two projec-
tion-white porcelain-on-steel chalkboards used
as projection surfaces for remote instructor con-
trolled 16-mm motion pictures, two by two inch
(35-mm) slide projection from the rear of the
room, and for additional overhead projection
from the front of the room. Terrain and charts
are projected, and solutions or other data are
added by colored chalk or charcoal or blacklite
materials as well as by means of magnetic aids.
The surface is a fine multipurpose aid to instruc-
tion. It can be erased with a combination rubber
and suede eraser.
In some cases lenses up to 40-inch EFL are
used for long throws over the heads of the stu-
dents in auditoriums and briefing rooms to
accommodate guest speakers who bring transpar-
encies instead of the usual slides.
Two dimmer-controlled projectors, focused to
give overlapping images, are used where large-
image "fades" and "dissolves" or other special
effects are required. Also, two projectors giving
side-by-side images, rear or front projection, are
used to make comparisons, provide dual images,
or where smooth and rapid transitions from
image to image are required for high-level pres-
entations.
At USA CGSC specific projectors are used for
specific jobs. There is neither time nor personnel
available to convert one projector to a multiplic-
ity of uses within the already crowded class-
room hour, an hour in which every moment
must be used efficiently by the instructor to sell
an instructional point ... to make a learning
experience a memorable and effective one.
244
EdScreen & AV Guide — May, 195
School children leam about their
city's fire department at close range.
X 'M sold on the values of field trips," the
superintendent said, "but I wonder why 80 per-
cent of the school journeys take place in May
and June."
Certainly when good weather comes, students
and teachers alike yearn for the out-of-doors.
Winter weather does limit some types of educa-
tional journeys but most field trips can be ex-
perienced during any season.
"If field trips are legitimate educational tools,"
the superintendent continued, "shouldn't visita-
tion be going on throughout the year?"
Such questions are being asked more and
more frequently with good reason. Because the
field trip method is widely accepted, school
journeys are becoming more common. Giving
youngsters an opportunity to learn firsthand
about their community rates high as a vital
method of instruction; but some of the practices
which go on under the name of educational field
trips need objective examination. Outings which
have as their primary purpose rewarding young-
sters for good behavior, or trips which are not
an integral part of a topic under study in the
classroom should be subjected to close examina-
tion. School outings and picnics have a social-
izing function and there are opportunities for
learning experiences, but such outings should
not be labeled as field trips.
What questions should we ask ourselves to
make certain we are utilizing the field trip
method to the fullest? Here are some questions
Are Field Trips
Worth While?
#*.:
by William C. Miller
designed to help evaluate field trip practices.
Did the need for this field trip grow out of
regular classroom work?
Is a field trip the best method of gaining the
needed information? Perhaps a motion picture
could present the same information as effec-
tively or resource people could be brought in
at a great saving of time and money.)
Am I familiar with the place to be visited
so that I know what will be seen? (A prior visit
will help when it comes time to prepare the
group. Contacting the place to be visited and
informing them of the particular needs and in-
terests of the group is also time well spent.)
Have I prepared the group for the field trip
experience? (The group will profit most if they
have specific information to look for and if
they have discussed the most effective ways to
observe and take notes.)
Was everyone able to see and hear satisfactorily
during the field trip? Was time allowed for
questions and did the questions reflect an under-
standing of what was observed?
Were the observations made during the trip
discussed upon returning to the classroom and
did the group engage in other follow-up activi-
ties?
By asking ourselves these questions we can
properly evaluate our field trip practices. By
having frequent and well-planned field trips, we
can provide the best possible educational ex-
periences for oiu" pupils.
EdScreen & AV Guide — May, 1959
245
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M usir, Dance and Pantomime. Pro-
duced by Nathan Kroll, distributed
by Rembrandt Film Library.
"City of Gold," winner for History and Biography. Produced by the National Film Board of Canada.
American Film Festival Premiere!
A.
.PRIL 1-4 saw the Inauguration of the
American Fihn Festival, sponsored by the Edu-
cational Film Library Association under the
direction of Emily S. Jones. More than 40 16mm
films, from a field which had been pre-screened
to 250, received Blue Ribbons at the Gala Award
banquet, where the awards were presented by
Dr. Irene Cypher (New York University and
Educational Screen ir AUDIOVISUAL Guide),
Mrs. Grace Stevenson (American Library Associ-
ation), Cecile Starr (Saturday Review), Dr. John
Bachman (Union Theological Seminary), How-
ward Thompson (16mm reviewer, New York
Times) and Darryl Miller (American ^fedical
Association). These films and filmstrips, listed
below, will later be screened at film festivals in
Los Angeles, New Brunswick, N. J., Chicago,
Muncie, Ind., Minneapolis, and other cities.
Highlighting the Festival was the presence of
many leaders of the film field. Also, Martha
Graham accepted the award for "A Dancer's
World" in person (see opposite page). Addi-
tional jjleasine for those attending was provided
by two programs sponsored by the American
Federation of Film Societies: William K. Ever-
son, president of the Theodore Huff F'ilm So-
ciety and film historian, presented a series of
films dating back to 1896; and Len Lye, prize-
246
EdScreen & AV Guide — May, 1959
winning film producer, showed several experi-
mental films.
At the EFLA annual meeting, past president
Edwin Welke of the University of Minnesota
related the history and development of the Fes-
tival. Officials and exhibitors for the most part
felt that the success of the 1959 American Film
Festival should lead to bigger and better things
ahead.
Blue Ribbon Winners
Agriculture, Co/iservation, and Natural Resources
"Watershed Wildfire," produced by the Motion Pic-
ture Service of the U. S. Department of Agriculture.
Citizenship and Government
"Charting A Course," produced by Charles Guggen-
heim and Associates for the Citizens' Charter Committee
of Saint Louis.
Economics
"Beyond the Valley," produced by John Bransby
Productions for Esso Standard Oil Company.
Education and Child Development
"Class of '58," produced for Tuentieth Century on
CBS-TV, sponsored by Prudential Insurance Company,
distributed by Association Films.
Geography and Travel— North and South America
"Valley of Light: Yosemite," produced by the Ford
Motor Company.
Geography and Travel^Europe, Asia, and Africa
"Japan," produced by the International Film Founda-
tion.
Guidance and Careers
"The Human Cell and the Cytotechnologist," pro-
duced by Churchill-Wexler Film Productions for the
National Committee for Careers in Medical Technology.
History and Biography
"City of Gold," produced by the National Film Board
of Canada, distributed by McGraw-Hill.
Home Making
"The Art of Gift Wrapping," produced by Hallmark
Cards for Association Films.
Instruction in Arts, Crafts, Skills, and Study Techniques
"Magazines to Transparencies," produced and dis-
tributed by the University Broadcasting Services of
Florida State University.
International Relations
"The Lady From Philadelphia," produced by Edward
R. Murrow and Fred Friendly for CBS, distributed by
Contemporary Films.
Mental Health
"Bitter Welcome," produced by Affiliated Film Pro-
ducers for the Mental Health Departments of Minnesota,
Louisiana, and Delaware. Distributed by Mental Health
Film Board. 'See Cover.
Nature and Wildlife
"A Way of Life," produced and distributed by the
Missouri Conservation Commission.
Sports, Physical Education, and Recreation
"The Melbourne Olympic Games," produced by Jam
Handy Organization for Coca Cola.
Elementary Science
"Earthquakes and Volcanoes," produced and distribu-
ted by Film Associates of California.
Science— high school and advanced
"Rhythmic Motions of Growing Plants," produced and
distributed by William Harlow.
Sociology, Anthropology ,and Intercultural Relations.
"The Hunters," produced by John Marshall and Robert
Gardner for the Peabo<ly Museum of Harvard University.
Distributed by Contemporary Films.
Architecture and Design
"Color and Texture and Finish," produced by On Film
for the .Muminum Company of America. Distributed by
.Association Films.
Art History and Appreciation
"The Golden Age of Flemish Painting," produced by
Paul Haessaerts, distributed by Rembrandt Films.
Music, Dance, and Fantomime
"A Dancer's World," produced by Nathan KroU, dis-
tributed by Rembrandt Film Library.
Stories and Legends for Children {tie— duplicate award
given)
"Toccata For Toy Trains," prod, by Charles Earaes for
George K. .Arthur.
"Legend of the Raven," Crawley Films for Esso Stand-
ard Oil Company.
Religion, FAhics, and Church Work
"Make It Work," produced by Charter Oak Tele Pic-
lines for the General Conference of 7th Day Adventists.
Industrial and Technical Processes (Tie— Duplicate
awards given)
"A Mile to El Dorado," produced by MPO Produc-
tions for Reynolds .Metal Company, distributed by As-
sociation Films.
"Refining Nickel From the Sudbury Ores," produced
by Film Graphics Inc. for International Nickel Co.,
distributed by Rothacker Films.
Sales and Promotion — Agriculture, Construction, and
Textiles
•The Wonderful World of Wash 'N Wear," Jam
Handy Organization for the Whirlpool Corporation.
Sales and Promotion— Business and Industry
"Dial the Miles, " produced by Frak Willard Produc-
tions for Southern Bell Telephone.
Institutional Public Relations— Commercial Organizations
"Fire and the Wheel," produced by Parthenon Pictures
for Socony Mobil Oil Co. Distributed by Modern Talking
Picture Service.
Institutional Public Relations— Non-Profit Organizations
"The Perkins Story," produced by Campbell Films for
Perkins School for the Blind.
Sales and Technical Training
"Blasting Vibrations: Cause and Effect," produced by
Farrell & Gage Films for Hercules Powder Company.
Personnel Training
"The Voice of Your Business," produced by John
Sutherland Productions for the American Telephone and
Telegraph Company.
Health for Non-Medical Audiences
"Varicose Veins," produced by Churchill-Wexler Film
Producers for the American Heart Association.
Safety and First Aid (Tie— Duplicate Awards given)
"The Bicyclist," produced by Noriske Film, Jr., of
Copenhagen, dist. by Brandon Films.
"Rescue Breathing," produced by .American Film Pro-
ducers.
Professional Films for Allied Medical Professions
"After Mastectomy," produced by Churchill-Wexler
Film Producers for the .American Cancer Society.
FILMSTRIPS
Filmstrips in Religion, Ethics, and Church Work
"Call For the Question: The Synagogue In the Com-
munity," produced by the Union of American Hebrew
Congregations.
Social Studies filmstrips
"The Battle For Liberty," Jam Handy Organization.
Geography and Travel filmstrips (tie— duplicate awards
given) .
"This Is Central America," produced by Filmstrip Dis-
tributors for the Los Angeles City Elementary Schools.
"The St. Lawrence Region, " produced by the National
Film Board of Canada.
History filmstrips
"The Epic of Man," produced by Life Filmstrips.
Instruction in Skills and Techniques— filmstrips
"Perception of Driving Hazards," produced by Roger
Wade Productions Inc. for Shell Oil Company.
Science filmstrips.
"The Earth and Its Moons," produced by Films for
Education.
Art and Literature filmstrips
"Cendrillon, " produced by the National Film Board of
Canada, distributed by Stanley Bowmar.
Promotion and Public Relations— filmstrips
"The Most Useful Hand Tool In The World," pro-
duced by William P. Gottlieb for Plierench Company
of America.
Training-Sales, Supervisory, and Technical— Filmstrips
"Twenty Thousand Volts Under The Hood, The Crank-
ing Circuit, and Regulation and The Charging Circuit,"
produced by Jam Handy Organization for the Delco-
Reiny Division of General Motors.
dScreen & AV Guide — May, 1959
247
Erickson, Carlton W. H.
ADMINISTERING AUDIO-
VISUAL SERVICES
(The Macmillan Co., New York, 1959.
496 pp. $6.50)
Reviewed by Paul W. F. Witt,
Professor of Education, Teachers
College, Columbia University.
This book was designed to be
used as a textbook in graduate
courses preparing audiovisual spe-
cialists, as a handbook for audio-
visual directors and building coor-
dinators, and as a planning guide
tor superintendents, principals, and
(urricuium leaders. These peojilc
should find this book very useful
for the author has done a compe-
tent professional job of collecting,
organizing and presenting a large
amount of pertinent practical in-
ionnation within a sound pedago-
gical framework.
He has drawn on a rich back-
ground of personal experience in
a variety of eilucational posts and
situations and has utilized selected
references and a wealth of informa-
tion gleaned from recent visits to
a inimber of leading audiovisual
(enters to offer many useful ideas,
illustrative examples, and materials
regarding competencies and duties
s,
^uniinertiine . . .
when your films
are out of circulation
is the best time for you to have
us remove scratches, correct
brittleness, repair sprocket holes,
remake dried-out splices.
Then, thoroughly reconditioned,
your prints will be ready for hard use
again in the fall.
Of course, before proceeding
we tell you the cost . . . SEND
US YOUR PRINTS NOW.
EERLESS
FILM PROCESSING CORPORATION
165 WEST 46th STREET, NEW YORK 36, NEW YORK
SEWARD STREET, HOLLYWOOD 38, CALIF.
of audiovisual directors; organiza-
tional patterns for audiovisual (and
instructional materials) programs;
inservice education of teachers: ac-
quisition, care, and maintenance of
equipment; evaluation, selection,
|)rocinenient, distribution and use
of materials; development of desir-
able physical facilities; planning
and operation of audiovisual cen-
ters; budgeting; and the develop-
ment of lay luiderstanding and
support.
Noting the complexity of the
audiovisual diiector's job, the au-
thor describes the director's roles
as executive, supervisor, audiovisual
sjjecialist, and equipment techni-
cian; but he also ein])hasizes, de-
sirably, that the director is first
and foremost a curricidum spe-
cialist and that he should function
as a member of the curriculum
team. In keeping with modern con-
cepts of sujjervision, the author
makes clear that the tlirccior's job
is to help teachers select and use
audiovisual materials "for greater
valid achievement." He points out
that it is fatal for the director to
tlevote his time and energy to ecjuip-
ment repair and routine duties.
Erickson recognizes that audio-
visual programs are not develo])cd
"by the numbers," but in terms o(
clearly defined goals, on the basis
of principles, and with reference to
local needs and conditions. In his
words, "It is the purpose of this
book to open up clusters of prob-
lems likely to confront the school
system audiovisual specialist and
to point out fruitful lines of attack
on these problems, but it will be
the degree to which the director
(an identify his local problems in
terms of clear-cut needs and the
degree to which he can set up his
own purposes for action that will
determine his effectiveness." To
jjerform his duties effectively the
audiovisual director needs, accord
ing to the author, ". . . penetrating
insight into the processes of teach-
ing and learning . . . broad under-
standing of the roles that audio
visual materials play in helping
teachers, and . . . ability to apply
a system of principles in guiding
his thinking about the utilization
of the materials he will seek to
provide."
Effective programs do not just
happen, they are the result of lead-
ership, "friendly, understanding,
capable, democratic leadership.'
This book should contribute sig
nificantly to the development ol
leaders in audiovisual instruction^
who have these attributes. We ur'l
gently need them.
248
EdScreen & AV Guide — May, 1 959
One Stop for Materials
(Continued from pnge 241)
lo expedite getting the materials
to the classroom.
The sight and soimd distributing
ladlities, discussed in the second
of this series of articles published
last month, were designed to bring
ihc "intangible" materials into the
classrooms — the soimds and visual
images. Radio and other sound pro-
grams come into the classrooms
through a central sound system at
the teacher's request and for his
instructional use. Through cen-
tralized closed circuit television
facilities, television programs come
into the classroom from remote
parts of the building, the commu-
nity, or the nation. They come as
instructional materials to be used
by the teacher as he needs them.
The sight and sound system serves
classroom instructional needs.
Similarly, the instructional ma-
terials resources center described
here is conceived as a service facil-
ity to meet the needs of the class-
room instructional program. It will
service the "tangible" instructional
materials. It will be the center for
nformation about all available
materials. It will be a materials
storage, ordering, and distribution
center where, ideally, teachers may
but express the need for specific
instructional materials, and those
needs will be filled. Ideally, also,
the center will serve as a place
where teachers may make or have
made those graphic and photo-
graphic materials that are unique
to their needs and must be created
to their order. Backing up this
school resources center will be the
resources of the school system's De-
partment of Instructional Mate-
rials serving the needs of all schools.
Quoted on the first page of the
Committee's report that set down
the basic principles, ideas, and
ideals for the audiovisual facilities
that have been built into this new
school, are these words from the
Thirty-first Yearbook, 1953, of the
.\merican Association of School
.\dministrators: "The newer con-
ception of materials needed for
instruction will affect the design of
school buildings."
This happened in Rochester.
Certainly the Board of Education,
the Superintendent and all of the
tafl concerned with the new school
unilerstand clearly this "newer con-
eption." They understand that if
teachers are to do their best teach-
ing, teachers have a right to ready
access to whatever instructional ma-
terials they need when they need
them. .Administration has a respon-
sibility to recognize these rights of
teachers and to fill these needs.
Rochester's Board of administra-
tion also recognizes that teachers
need and will use all kinds of in-
structional materials when they are
made readily availalbe; and that
these materials must be carefully
and closely interrelated at the point
of use.
The "newer conception of mate-
rials needed for instruction" aflect-
ed the design of East High .School.
Its form and design evolved from
the specific learning and teaching
activities that were to be carried
on within the building. The plan-
ning of its classrooms and the plan-
ning of the facilities to serve those
classrooms not only will make it
possible lor teachers to make use
of audiovisual materials, the build-
ing itself will urge teachers to use
them.
(Editor's Footnotes: There are two of
them. The first is a word of appreciation
lo John Wallour in the Faragher and
Macomber office who made all of the
illustrations used in this series of three
articles. And the second footnote is a very
personal one. To understand my real and
devoted interest to the plans for this new
school, you should know that I was grad-
uated from the old East High School and
it was there I was first a teacher! PCR)
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In Canada: Philco Corporation of
Canada Limited, Don Mills, Ontario.
EdScreen & AV Guide — May, 1959
249
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
Scene from "Burden of Truth"
Burden of Truth
(United Steel Workers of America,
1500 Commonwealth Building, Pitts-
burgh 22, Pennsylvania) 67 minutes,
16mm, sound, b&w, 1957. Apply to
distributor for terms governing use.
Produced by Allend'or Productions.
Teacher's guide available.
Description
This film focuses on the theme of
anti-Negro discriminations and segre-
gation in American life and challenges
the viewers to accept the burden of
truth. It assembles correlated incidents
to represent a pattern that operates in
the society and through its character-
izations it presents prevailing senti-
ments and practices along with the
usual arguments which are used to
justify their existence. Joe Hamilton,
a Negro youth, is presented as the
central character of the plot and his
experiences are dramatized first as a
janitor of a saloon in his Southern
hometown, then as a working college
student in a northern university, and
later as an industrial worker in a
northern city. Burden of Truth deals
with Joe's courtship of Ella Mae, his
vocational adjustment, and his housing
and social adjustment. In each situa-
tion the interaction of the people
shows varying degrees of acceptance
and rejection toward Joe, and the story
points up the dilemma of whether Joe
should be accepted as a person, or
should be perceived as a Negro symbol
which should be rejected and avoided.
The opening scene of the film shows
Joe and Ella Mae, his wife, besieged
in their newly acquired home in a
white neighborhood by the white
neighbors who strongly object to hav-
ing a Negro family in the block. While
Joe and Ella Mae prepare to unpack
their belongings, a stone is thrown
through the window as the angry
neighbors mill around outside the
house. Ella Mae leaves the room to
comfort their baby who is awakened
by the confusion. As Joe begins to
remove the broken glass near the
smashed window, Ella Mae calls, "Joe,
be careful." The words "be careful"
set Joe to thinking of similar condi-
tions of racial conflict and animosity
in his hometown. As he squats in the
scattered array of smashed glass, a
sequence of scenes flashes back to a
saloon in a southern town where Joe
is painting a door, and the owner of
the tavern tells Joe, "Be careful of
that glass," and do not get paint on it.
As he carefully paints the door a
little Negro boy who has not learned
the doctrine of segregation, runs to a
public fountain to drink water but is
halted by his father. Two white men
demand that the father spank his son
to teach him his place. When the
Negro man's excuse for his son is not
accepted by his tormentors, in humili-
ation and resignation the father ad-
ministers the spanking to the son and
only then is he allowed to retreat from
the unpleasant situation, followed by
the laughter of the amused white men.
Following are scenes which repre-
sent the feelings and behavior of south-
ern workers towards Negroes. At the
bar a worker reports on his encounter
with a union organizer. Tliis scene
represents the objection to union or-
ganization in that Negroes would work
beside whites and that equal pay to
all workers would remove the inequal-
ities between the groups. It is further
stated that since Negroes need less
than whites it would be unfair to
allow them to earn white man's pay.
Upon leaving the saloon the two
men who expressed a desire for segre-
gation molest a Negro woman who
comes along the streets on her way
from work. Attracted by her screaming,
Joe rushes up to explain her presence,
but is brutally beaten for his efforts
to interfere. As Joe lies on the ground
being kicked and pounded, the film
focuses on a view of the mob in front
of the house just when a woman tells
her neighbor that she is not prejudiced
or anything, but "they should stick to
their own kind."
The sequence concerning Joe's life
at college is developed through the
orientation stages with Joe's acquaint-
ance with Jerry, a white school mate,
and Ella Mae through their shared
interest in baseball. Jerry is character-
ized as a carefree, nonchalant, easy-
going youth who seeks the pleasures of
college life while neglecting some of
his studies. Joe and Jerry develop a
friendship through tutoring sessions
in English literature and casual rela-
tionships about the campus. Jerry's
friends, however, pointedly warn him
that "other people will talk" if he
associates with a Negro on a level of
friendship.
Following the incident with his
friends Jerry goes through a period of
confusion, but decides that his right to
choose his own friends is more impor-
tant to him than what other people
think. To prove that a previous ex-
change of irritable words was not
intended to break up their friendship,
Jerry invites Joe to his home for a
250
EdScreen & AV Guide — May, 1959»
A Coronet film
to orient beginning
students of Spanish . . ,
SPANISH:
Introducing the language
Vivid scenes of a bullfight ... a colorful
Hispanic courtyard ... a simulated
Latin-American auto race — introduce
the student to the Spanish-speaking
world and provide a new motivation
for learning the language. A charming
dialogue in a Spanish restaurant in New
York shows that Spanish is not just a
classroom discipline, but a daily means
of communication among people
throughout the world. Teachers will
find the film extremely helpful to orient
new students to the language at all
grade levels from elementary through
high school. Running time, 11 minutes.
Available in either jull, natural color or
black-and-white.
Three New Coronet Science Films
for Grades 4-6:
Beyond Our Solar System (Tl min.)
Growth of Flowers (New) ( 1 1 min.)
Reptiles and Their Characteristics ( 1 1 min.)
Two New Coronet History Films
for Grades 10-12:
The Calendar: Story of Its Development
(11 min.)
French and Indian War (11 min.)
Write for preview;
Preview prints for purchase consideration will be
furnislied on request without charge, other than
return postage. Indicate your selections on the
coupon. If you have not yet received your free
copy of the 1959-60 catalogue of 859 Coronet films
or the special catalogue of Coronet films for sci-
ence and mathematics, please indicate on the cou-
pon and we shall be pleased to send them to you.
I Coronet Films
, Dept. ES-59
I Coronet Building, Chicago 1, Illinois
Please send preview prints checked below for pur-
chase consideration:
Q Beyond Our Solar System
Coronet Building, Chicago 1, III.
Celebrating Twenty Years o] Progress Producing the Finest
in Educational Films
Q Spanish: Introducing the
Language
Q Growth of Flowers (New)
Q The Calendar: Story of
Its Development
n Please send a free copy of the following.
Q 1959-60 catalogue describing 859 Coronet films
Q Special catalogue describing 270 films for science and
mathematics
□ Reptiles and Their
Characteristics
□ French and Indian War
Nan
School or Organization.
Address
City.
weekend. Unable to make an accept-
ably polite refusal, Joe reminds Jerry
that he should check with his father
to see "if the lease allows it."
In due time Joe and Ella Mae and
Jerry and Gloria, his college sweet-
heart, graduate and become engaged
to be married. In the meantime Joe
and Ella Mae have problems of ad-
justment to life as Negroes in a white
society. Lloyd, Ella Mae's brother and
guardian, welcomes Joe as a suitor
because he has dreams of marrying
Ella Mae to a teacher or someone
"who could care for her and help his
people."
The courtship goes smoothly until
Joe decides that he does not wish to
leach, but would rather seek a position
in advertising with a large firm. Lloyd
is disappointed and strenuously objects
to Joe's idealism and especially disap-
proves of Joe's taking a job as a
restaurant helper while he applies for
an advertising position.
During ensuing arguments Lloyd
presents his views in the story of his
struggle to better himself and his
f^rudging acceptance of the place which
society has reserved for him in the
mill and in the Negro neighborhood.
He refuses to continue to fight to
work and live where "he ain't wanted,"
and demands that Joe give up his fight
and come to the mill with him. Ella
Mae, impatient of waiting to be mar-
ried, finally agrees to Joe's taking the
job in the mill as a laborer. Shortly
afterward Joe takes a job in the mill
and he also takes Ella Mae as his wife.
While in the mill Joe refuses to
content himself with his lot and con-
tinues his fight for advancement on the
job and simultaneously carries on a
running fight with Lloyd at home.
Lloyd cannot forgive Joe for not
being a "teacher or something" re-
spectable. With a baby coming Joe
becomes increasingly sullen at home
but has his spirits rise when he enters
competition for a promotion on the
job. Lloyd advises against bidding for
the proinotion until he is first in line,
but Joe tries and wins the job, though
his chief competitor is a white man
with seniority.
With increased pay in hand, Joe is
impatient to buy a house for his fam-
ily. Jerry, who is now married to
Gloria and working in the real estate
business, is called upon to make good
his promise to sell Joe his first house.
Jerry rims into trouble with his father,
a constant speech-maker on democratic
principles, when he decides to sell Joe
a house outside the Negro neighbor-
hood. In questioning his father's hypoc-
risy Jerry forces his father into advising
EdScreen & AV Guide — May, 1959
him that it is good business strategy to
sell to Negroes when the profit is high
enough, but not to incur the disfavor
of people when no great profit is in-
volved.
Lloyd, jealous and reluctant to part
with Ella Mae and the baby, gives
voice to excuses to justify his position
on race relations: in his argument he
predicts trouble and aggressions to-
ward the child and presecutions from
the neighbors. He warns Joe against
"pu.shing" lest they take away the few
privileges they do have and that "our
place is with our own." He angrily and
desperately argues, "Do you want your
son to grow up and marry a white
girl?" Joe maintains that he wishes
his son to know that some whites are
human, too. At the close of the film
Lloyd pointedly asks, "Just how do
you tell the good ones?"
The dilemma of Joe and Ella Mae
and the fears of the neighbors are not
resolved in the film. The audience is
invited to discuss the issues.
Appraisal
Leaders in the fields of human rela-
tions or race relations and teachers of
social studies will find this film useful
in provoking thought and discussion
in their groups. They must be on
guard, however, to guide the discussion
251
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into fruitful tlianncls because the film
does not point to specific issues for
discussion, but rather, points to gen-
eral problems. The purpose of the film
is to bring to light discriminatory prac-
tices which work against certain ethnic
minority groups. It should be useful
in connection with social problems in
groups which range from the high
school level to college and adult levels.
The target audience of the film seems
to be general adult groups.
Burden of Truth, in using somewhat
extreme "exam iples to dramatize 'its
theme, gets its message across. The
manner in which the scenes are put
together in the southern portrayal,
along with their dramatic impact,
presents a slightly misrepresentative
picture of real, normal conditions. The
sequence presents a series of truthful
incidents which do happen to many
people in time as the normal pattern
of life for most individuals in the re-
gion. The language of the film speaks
with blunt forcefulness in this case.
The characters of the film are con-
sistent throughout as they represent
various stereotyped opinion groups
when they face problems which pro-
duce this American dilemma. Within
the conflicts of the drama and the inter-
action of the personages, keen and
subtle nuances of the discriminatory
attitudes and practices are brought to
light. The film shows the influences of
social pressures on both sides of the
issues and indicates that the discrimina-
tory practices are based in fear of
others more than on personal feelings.
Tlie film is primarily a discussion
type film, but it carries a message to
Americans who have not examined
their positions carefully and accept
the pattern of discriminations against
various minorities as a part of the
nature of things. It bluntly presents
the situation of the Negroes who ac-
cept discriminatory treatment because
of their fear of conflict and the loss
of the "little they have" as contrasted
with those who pioneer in seeking
equal opportunity to live and work as
.Americans.
— William Wheeler
Communication in the
Modern World
(Coronet Instructional Films, Coro-
net Building, Chicago 1, Illinois) 11
minutes, 16mm, sound, color or black
and white, 1959. |110 or $60. Teach-
er's guide available.
Description
Communication in the Modern
World is the story of how ideas and
feelings are communicated from one
Our thnnks —
Just a year ago we announced
our first film.
In twelve months, by being willing to look
at the product of a new company, you have
established us on a firm basis.
We promise to continue to put quality first
in our work for you.
Crover-Jennings Productions, Inc.
P. O. Box 303, Monterey, California
(// you have not received notices of our
newest releases, write us.)
person to another through a variety o
media.
The narrator explains that there arc
two forms of communication, sight anc
sound. Examples of these two type:
are presented, such as gestures, smok(
signals, traffic lights, policeman';
whistle, jungle drums, and the tele
phone. Motion pictures and televisior
evidence a combination of the two.
As the viewer is introduced to i
great number of mass communicatior
channels, which include the moderr
printing press, two-way radio, teleg
raphy, postal service, and phonograph
recordings, tlie importance of these
many media to eliminating the bar
riers of time and distance is emi>ha
sized.
How important is communicatior
to transportation, business, and every
day living? These questions are an
swered visually in quick order. The
railroad of today must depend upon
cross-country communication in ordei
to know adverse routing conditions
and crossing signals are a must for the
safety of the motorist. The airjilanc
pilot depends upon the radio for land
ing instructions, weather reports, anil
emergency pleas. Radar assists noi
only in commercial airplane travel
but in water travel as well. The busi-
ness man could not operate as exten-
sively as he does witliout the assistance
of an efficient communication system.
He uses the telephone to talk to all
parts of the country quickly, the postal
and telegraph service to receive orders
and transact business agreements, and
the newspaper advertisement to pro-
mote his wares and services. Everyday
activities are influenced by the daily
mail delivery, traffic lights, radio, tele-
vision, and the telephone.
Government agencies depend upon
commimication services in protecting
the community— the policeman re-
sponds quickly to radio appeals and
the fireman is notified instantly of fire
by telephone or firebox. Television
serves the government by keeping the
people informed on vital issues as an
enlightened public votes more intelli-
gently. The continents of the world I
252
EdScreen & AV CuicJe — May, 1959
are linked together Ijy underwater
telephone cables and radio signals
span the earth. As a result, nations
are brought closer together as is sym-
bolized by the work of the United
Nations.
The instructional film has brought
the world to the classroom and the
mass production of inexpensive books
has shared the ideas of the great men
of the past and present with every
reader.
As the narration indicates, "Good
commimication is essential to help peo-
ple exchange ideas and feelings more
effectively."
Appraisal
The evaluating committee feels that
Cotnniuriication in the Modern World
is especially useful as an introductory
film for a unit on communication in
the intermediate and junior high
grades. As a broad overview of the
;reat variety of communication chan-
nels in use, it serves the necessary role
)f introducing the student to the
urgency of having rapid, effective
comnuniication and to the number of
ways one communicates. Although the
film does not delve deeply into any
particular communication process, it
(Iocs demonstrate the recurring need
for such basic communicative tools as
the telephone, radio, postal service,
television, and the printing press. It
also serves as a springboard for dis-
cussion in a variety of areas.
— O. E. Bissmeyer, Jr.
Navajo— A People
Between Two Worlds
(Francis Raymond Line, 5475 Eagle
Rock View, Los Angeles 41, Califor-
nia) 18 minutes, 16mm, .sound, color,
1959. $150.
Description
This film, apparently narrated by
an educated Navajo woman, describes
the conflicts experienced by her peo-
ple in facing the demands of a white-
dominated society. Until now, day-to-
day existence of the Navajo has
centered around sheep-raising and. for
the few fortunate enough to have irri-
gated land, a few acres of corn. Daily
needs were simple and for the most
part were met by the fruits of their
own labor and ingenuity. At the trad-
ing post the Navajo bartered wool,
liides. and jewels for the few items
they were iniable to make themselves.
Life centered almost completely
around the hogan, constructed of
adobe and brush, wherein lived par-
ents, children, grandparents, aunts,
uncles and cousins.
Geographically the Navajo have
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been at a distinct disadvantage. Deeply
rutted dirt roads over their 15,000,000
acres provide little access to doctors,
schools, and civilization in general.
Located for the most part in north-
eastern Arizona, the high desert land
of the Navajo is hot in summer and
cold in winter. The thin layer of top
soil is eroded by flash floods resulting
from the infrequent but heavy rains.
Now numbering about 80,000, the
Navajo must find ways other than
sheep-herding to support their rapidly
growing population. Therefore, they
welcome governmental and private
development of petroleum, natural
gas, and uranium resources discovered
in and around their land. Here are
opportunities for employment. But if
the Navajo is to work for the white
man in industry, he must be equipped
by proper training. Indeed, he must
understand not only the white man's
language and skills but his ways of
living as well. All this means that the
Navajo must leave his traditional pat-
tern of maturation in the hogan and
attend government and other schools
now being established.
Thus, the Navajo are indeed a peo-
ple "between two worlds" and their
situation is documented in the expe-
riences of a boy who attends for the
first time a government day school.
True, he finds there remnants of the
old way; his class makes a pet of a
lamb. But there are also many new
ways, new songs, new foods, and new
health habits to be learned — all in
face of his return each night to the
EdScreen & AV Guide — May, 1959
dirty, isolated hogan and to sheep-
herding. Perhaps the parents experi-
ence even greater conflict, especially
those who allow their children to
spend nine months in a boarding
school. On their return to the hogan
in the summer these youngsters are
sure to be dissatisfied; yet they must
not be denied the preparation essen-
tial for facing the problems already
upon them. In the final analysis these
Navajo have the same potential and
same rights as other Americans, despite
the marked differences in cultural and
racial backgrounds suggested in the
closing sequence of the film.
Appraisal
Dealing with the problems of a mi-
nority group attempting to retain its
identity in the face of assimilation.
The Navajo — A People Between Two
Worlds differs from most films on
Indian life with their sometimes-exag-
gerated portrayal of war dances and
ceremonials. Camera work for the
most part is in line with the docu-
mentary purpose of the film; only the
closing sequence is somewhat posed
and overdone. While the narrative is
hardly dramatic enough to do justice
to the importance of the problem
under study, the film as a whole is
interestingly and convincingly done.
Try-outs with a number of junior high
school pupils convinced the committee
that the film may make its greatest
contribution at the senior high and
tollege levels in courses with anthro-
pological and sociological emphases.
— Jack Cousins
253
AV IN THE CHURCH FIELD
by William S. Hockman
Mid-£ast Film
Julien Bryan and his capable col-
laborators have produced an excellent
film on the Middle East. This 25-
minute color film begins with an ani-
mated sequence touching the art and
history of this region; continues with
documentary shots of social and eco-
nomic conditions and their feudal set-
tings; moves on to such themes as
poverty, nationalism, urban progress,
education, transportation, and com-
merce. Here is a film to inform the
adult minds of church, college, and
university people. It ought to motivate
study, and it will enhance apprecia-
tion of Mid-East problems and possi-
bilities. Recommended. From Inter-
national Film Foundation, Inc., 1 East
42nd Street, N. Y. 17.
The Third Moses
On the occasion of the 100th anni-
versary of Moses Mendelssohn's birth
the elders of the city of Dessau in
Germany, together with the leaders of
the Synagogue, gathered to unveil a
monument erected in his memory. "No
son of Israel had ever been so hon-
ored in Germany. In all that he had
done, Mendelssohn combined a great
love for Judaism and a deep appre-
ciation for the positive values of world
culture."
"He loved all men — the Jew, whom
he tried to show the way to modern
life and thought, and the Christian,
whose attitude he helped to broaden
to include Jewish people as equals."
Thus we have two good reasons why
the young people of synagogue and
church school should become acquaint-
ed with this truly great man. Let us,
who profess to believe in this kind of
greatness and nobility, tell his story,
show the light of love that lighted his
life. As I write this, "Brotherhood
Week" is being observed: would that
in churches we could tell of such men;
that in synagogues the story of com-
parable Christians was being told.
This, indeed, would spread knowledge,
the very soil needed to grow a crop
of appreciation and understanding.
Yes, there is a third reason for using
this 43-frame, color and sound film-
strip, selling for $10.00 complete, and
available from the UAHC, 838 Fifth
Ave., New York 21. This filmstrip has
excellent technical qualities. The art
is good all the way. The commentary
is notable for its concise inclusiveness.
As a dividend to all, this, the user's
guide carries reproductions of the
frames of the filmstrip. This facilitates
study, and preparation. Highly recom-
mended for church and synagogue AV
libraries.
Completes Prophet Series
By the recent release of four new
titles, Cathedral Films, Inc., has com-
pleted its O.T. Prophets series. The
titles are: Jeremiah — The Reluctant
Rebel (54 frames); Ezekiel — Man of
Visions (60 frames); The Prophet-
Poet of the Exile (52 frames); In The
Fullness of Time (42 frames).
The last is a summation of the work
of the prophets and tells how they
prepared the way and predicted the
coming of the Messiah. The others we
hear these Spokesmen for God thun-
dering calls to justice, to repentance,
and speaking softly of love, courage,
mercy and the showing of kindness.
The narrations are paired on two LP
records, and the price is 127.00 for
the set. The art is good all the way,
and the script and instructional notes
make the guides especially useful. The
target audience is young people and
up. It is especially commended to
teachers of religion in colleges and
seminaries — to supplement lectures
and study, not supplant them.
The New Neighbor
I can love any neighbor that's far
enough away. It's the one next door,
or across the street, that puts me to
the test. Besides, it's the ones that are
different — in clothes, in customs, in
language, in background, and in color
that makes it hard. These thoughts will
go through your mind, and all others
who see the 80-franie color photog-
raphy filmstrip, Hoiu Do You Love
Your Neighbor? It shows how some
neighbors, children and adults, pulled
a couple of boners when the refugee
Radiches moved onto their street.
Recommended for use with Juniors
and up; and especially good for camps,
vacation schools, week-day and Sun-
day schools. Two-version script; from
Christian Education Press, 1505 Race
Street, Philadelphia 2, Pa.
Without God
In his memorable, "The Man With-
out A Country," Hale tells us of the
plight of Philip Nolan who resolved
to live his life without a country. If I
wanted to get a group of men and
women or young people into a lively
discussion of the general plight of any
man without God I think I would
most certainly use the filmstrip version
of Hale's story — done up for us by
Films For Education, 1066 Chapel
Street, New Haven, Conn., and priced
at $15.00 for strip, record, and guide.
This 20-minute color filmstrip has good
content and art qualities. Users with
and without imagination can find
many uses for this filmstrip. Highly
recommended.
Four Presidents and
The Bible
The other night my wife and I
previewed a new series of four film-
strips. It was the series which the
American Bible Society has just re-
leased, "The Bible and The Presi-
dents." We liked them. We found
ourselves entertained, informed, and
inspired. If our reaction is anywhere
near typical, this series will attain con-
siderable popularity.
The research has been painstaking,
and the writing careful. The com-
mentary has been skillfully and effec-
tively recorded on the four sides of
two records. The running time is
about 18 minutes each. Printed on
the borders of the scripts are the
frames from the filmstrip, making
study easier. The art work is good
throughout the series, and especially
effective in We Hold These Truths
(Jefferson) and in A Man and His
Book (Lincoln). The other titles are
Inspiration To Greatness (Washing-
ton) and Doer of the Word (Theodore
Roosevelt).
Here is an excellent series for use
in all kinds of youth camps, confer-
ences, and retreats; in youth fellow-
ships; in the Scouting program, and
in jamborees. Because of the techni-
cal qualities achieved in them by their
producer, Cathedral Films, Inc., we
heartily recommend them. They are
available from the American Bible
Society, 440 Fourth Ave., New York
16, N. Y., and the price is $25.00.
254
EdScreen & AV Guide — May, 1959
Useful Handbook
While definitely oriented toward the
school, at all levels, Philip Mannino's
handbook, "A. B.C. Of Audio-Visual
Equipment and School Projectionist
Manual," in its second revised edition,
will be more than worth 5 1.50 to AV
coordinators and committees in the
local church. It contains 80 pages of
sensible guidance on many facets of
equipment construction, use and main-
tenance, many informing illustrations,
and a score or more of good and useful
tables and checklists.
This reviewer was amused a bit to
note that the school field seems still
to use the terms "silent slidefilms" and
"sound slidefilms." Long ago the
church field discarded these clumsy
and non-descriptive terms in favor of
filmstrip and sound filmstrip. A film
can't be a slide, and a slide can't be
a film, and, slides don't "film," and
films don't slide! In due time, we pre-
dict, these odd-beat terms for filmstrip
will be abandoned by the equipment
and filmstrip producers who have per-
sisted in their perpetuation, .\long in
1946 some 19 terms were in use for
"filmstrip." It's real progress to get
down to four! Order this bargain-book
from M. O. Publishers, Box 406, Uni-
versity Park, Penn.
Quintet of Filmstrips
During the shooting of the 1959
Easter motion picture. The Power of
The Resurrection, by Family Films,
Inc., its subsidiary Family Filmstrips,
Inc., availed itself of the opportunity
to shoot stills from a series of five
color filmstrips of such lavish beauty
as to delight all those who prefer and
enjoy this type of filmstrip art.
The titles are: Peter's Failure, 45
frames; Peter's Victory, 32 frames;
Cup of Sorrcnv, 31 frames; and, Day
of Gladness, 34 frames. The first de-
picts Peter's denial; the second his
recovery of courage after the Resur-
rection; the third begins with the Last
Supper, continues through the trial
before Ciaphas, and the crucifixion.
The fourth shows the burial, the earth-
quake, the visit of the women, the
appearances in Galilee and the prom-
ise of the Holy Spirit.
The fifth. You Shall Receive Power,
30 frames, is designed more for devo-
tional u.se and shows the power of the
risen Lord over his followers. This,
and the first four, are for use with
Junior Hi and up. There is a helpful
guide for the user and the commen-
taries have been recorded. Recom-
mended. The first two, as a pair, are
priced at $16.50, The second two, as a
pair, also sell for $16.50, while the
(^ The use of
%^^/^^^«^%^
in your VACATION BIBLE SCHOOL will assure
Better
lessons
Better
listeners
Better
learners
]
Little children (Kindergarten-Beginner) will learn more
with these filmstrips made especially for them.
"Stories About Jesus"
"Stories About The Seasons"
"Stories About Home and Family"
Delightfully told with beautiful art drawings and ori-
ginal music, and packaged in kits of four filmstrips
and records at $19.50.
AND "Daily Christian Living" filmstrips for older chil-
dren (Primary-Junior) feature built-in teaching helps
which will encourage children to participate and find
Christian answers to problems of dishonesty, selfish-
ness, cheating, etc. Beautiful full-color photographs
of real boys and girls further enhance this series of
8 related filmstrips. Packaged in kits of four, with
records, at $25.50.
One enthusiastic minister says:
"Sixty Junior boys ands girts in our Vacation Bible
School watched the filmstrips with eager interest, and
showed ability to retain the story and teaching a
week later when we reviewed each program. I con-
gratulate Family Filmstrips on this excellent teaching
medium."
FAMILY FILMSTRIPS
5823 Santa Monica Blvd.
Hollywood 38, California
Please send me FREE catalog
and name of nearest dealer.
NAME
last, complete, is priced at $10.00.
From your A-V dealer.
Guest Review^
Rev. David Blackshear, Pastor
First Presbyterian Church, Hud-
son Falls, N. Y., reviews the 43-
frame color and art filmstrip,
The Beginnings of The Bible, by
SVE
This SVE filmstrip brings us an
intelligently conceived and well pro-
duced "starter" for discussion or study
of the Bible for laymen. It raises a
number of basic questions about our
Scripture, its inception, transmission
both oral and written, and about its
preservation. Particular reference is
made to the Mosaic books, and pro-
phecy of Jeremiah, with brief quota-
tions from the Psalms and Micah.
The presentation of the origins of
Scripture in the normal experience
of people, and the preservation
through oral and written media, is
clear and convincing. In carrying out
its main purpose — deepening our un-
derstanding of the Bible as literature
through a description of the process
involved in its transmission— this film-
strip makes a much-needed and often
neglected emphasis.
It is quite possible, however, that
the viewer might come away with the
impression that the Bible is a book
which records simply man's thought
about God. God's part in creating
Scripture is never answered at any
deeper level than a simple statement
that He 'spoke' or He 'commanded.'
This may leave some dissatisfied even
in a filmstrip emphasizing literature.
God's part in this communication
needs more emphasis.
The section about the forms of
transmission — clay tablets, papyri,
ostraca, etc. — is quite helpful. The
illustrations are particularly clear, the
essentials being highlighted and the
background subdued and limited to
the minimum. This quality prevails
throughout the filmstrip, and the com-
mentary is thereby enhanced.
Used as an isolated presentation,
this filmstrip may leave the audience
dissatisfied because it covers such a
small area of the whole matter of the
Bible as literature. Yet, this is as it
should be. It is designed as an intro-
ductory part of a series, and is cer-
tainly accomplishes the objective of
stimulating interest in a study of how
the Bible rose out of the vital and
vigorous experiences of the people of
God.
EdScreen & AV Guide — May, 1959
255
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7^0. With guide, $7.80.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenio,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
Julius Caesar, set of 2 filmstrips in
black-and-white, presenting 97 scenes
in the M-C-M screen version of the
play. $6.00. With guide, $6.30.
Knights of the Round Table — A set of
two filmstrips. Port One, 25 frames,
explains the bockground of the story,
its theme, its significance as an early
attempt to organize o league of nations
and how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50. With guide,
$7.80.
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50.
With guide, $7.80.
The Gloss Slipper — The charming fairy
tale of Cinderella, told in a new way,
bosed on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Greot — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, o task with which the U.N. is still
faced, 55 frames. $7.50. With guide,
$7.80.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50.
With guide, $7.80.
Columbus — Black-and-white, based on
the J. Arthur Rank production starring
Fredric March. 55 Frames. $3.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50. With guide, $7.80.
Greatest Shew on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50. With
guide, $7.80.
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50. With guide,
$7.80.
256
EdScreen & AV Guide — May, 1959
AUDIO
by Max 11. Bildersee
The record industry continues to
supply some unusual materials which
schools can use profitably in instruc-
tion. And schools continue to expand
the use of such materials to add to the
variety of experiences offered to stu-
dents everywhere.
Audio Education Inc. (American
Book Company, 55 Fifth Avenue, New
York) brings a starter record in music
(■(kuation which will interest many
kindergarten teachers. "MUSIC FOR
VOUNG AMERICANS - KINDER-
GARTEN" is designed to accompany
the ABC textbook of the same title.
The recording brings more than fifty
songs and song stories to the class
room. The general areas covered, with
some sample titles, are: "Home (My
liee House)," "School (Counting
Song)." "Community (The Postman),'
"Songs for Rhythm Band," "Trans-
portation (Tugboats)," "Our World
(Thunder)," "Song Stories (Old Mac-
Donald's F'arm)," "Action Songs (Ro-
bot)," ".Animals, Birds, Fish (Little
Redbird)," "Songs for Special Days
(Our Flag)," and "Songs for Creative
Movement (Galloping)." The selection
and the performance are both worthy
ol commendation, for the voices of
Helen Riddle and Paul Ukena are
pleasing and unaffected, and the ma-
terial is deliberately chosen to meet
the needs of many different children
and groups of children — and teachers.
This is intended for and can be used
with the youngest beginning school
students to introduce a variety of mu-
sical information, and to elicit whole-
some response in participation. These
are not materials just for listening, but
ratlur re(]uire that the listening chil-
dren join actively.
Moving up the ladder in music ap-
preciation a most unusual album is
offered as the sole production of the
Music Education Record Corporation
(Box 445, Englewood, N. J.).
This five record series of musical
presentations involves the entire or-
chestra in several ways. To begin with,
the families of instruments are pre-
sented. The strings, woodwinds, brass
and percussion instruments are each
heard in solo presentation in the
hands of masters. Each instrument is
demonstrated and its contribution to
the orchestra is summarized.
The solo artists are first-chair men
of such exceptional musical organiza-
tions as the New York Philharmonic-
Symphotiy, the Metropolitan Orches-
tra, and the former NBC Symphony
of the Air.
The instruments are also presented
in solo excerpts from compositions by
such composers as Bach, Wagner,
Berlioz, Verdi, Brahms, Rossini, Deb-
ussy, Mozart, Enesco, Mahler, Liszt
and Grieg to name but a portion. In
addition the "Wedding March; Cocj
D'Or" by Rimsky-Korsakov and Wag-
ner's "Prelude to the Third Act of
Lohengrin" are performed by the or-
chestra.
The album features reliable histori-
cal data concerning the instruments,
exceptional musicianship and sound
instructional planning. This novel and
useful lecture-demonstration album is
intended for older, more mature listen-
ers than is the first record reported.
It does not rely on sugar-coating,
whimsy or fantasy. The information
is presented in straight-forward fash-
ion. The casual listener will soon be
lost.
The recordings are conducted by
Wheeler Beckett, who has long been
associated with fine music and with
music education for young people. He
has conducted the San Francisco Sym-
phony Orchestra in its justly famous
A tape recording is no better than the tape used to
make it. You can't get first-class sound from second-
class tape. When you buy Audiotape, you know
you're getting the truly professional quality record-
ing tape ... no matter which of the eight types you
choose. Remember, there's only one Audiotape
quality -the finest obtainable anywhere. And this
single quality standard is consistent within each
reel, uniform from reel to reel, type to type. It's
your assurance of getting all the sounds— from the
tuba's lows to the highest highs.
Federal audio-visual
funds are provided
by Public Law 864!
Is your school taking
advantage?
Manufactured by AUDIO DEVICES, INC.
444 Madison Ave., New Yori< 22, NewYorls
Offices in Hollywood & Chicago
EdScreen & AV Guide — May, 1959
257
The internationally celebrated conductor Wilfrid Pelletier, co-founder of the
Montreal Symphony and director of its "Youth Concerts," rehearses the
orchestra with his Norelco tape recorder close at hand. For many seasons,
Mr. Pelletier was the congenial conductor of the N. Y. Philharmonic "Young
People's Concerts," the Metropolitan Opera and the Metropolitan Opera
Auditions of the Air. A familiar figure in the field of music education, he estab-
lished, and continues to serve, as director of the Conservatoire de Musique et
d'ART Dramatique of the Province of Quebec. According to the Maestro, "When
it comes to teaching music, words alone are never enough. Successful communica-
tion between teacher and student depends, in large measure, upon the student's
ability to accurately hear his own efforts. I have found that the superb "mirror
image" provided by my Norelco 'Continental' Tape Recorder is my guarantee of
optimum communication, and thereby the student's guarantee of progress." The
Norelco 'Continental' is a product of North American Philips Co., Inc., High
Fidelity Products Division, Dept. IS5, 230 Duffy Avenue, Hickaville, L. I., N. Y..
FILM SERVICES
TO PRODUCERS OF
16MJVI MOTION
PICTURES AND
FIIMSTRIPS
Sound Recording
Mognetit Transfer
Editing and Matching
Titles and Animation
Colburn Color Positives
Magno-Striping
Filmstrip Animation
Slide Duplicating
GEO. W. COLBURN
LABORATORY
INCORPORATED
J64 No. Wacker Drive, Chicago 6
Telephone DBarborn 2-6286
Young People's Concerts, the Boston
Symphony in its Youth Concerts in
Symphony Hall and the New York
Youth Concerts at Carnegie Hall.
We have been seriously concerned
these past few months with the many
claims and counterclaims of educa-
tors, and non-educators, about the
values and functions of education and
of machines in education.
The contradictory studies which
prove and disprove are not always
sound research. All too often the re-
porter has begun by formulating a
thesis, and then carefully culling in-
formation in supjx)rt of a particular
end. We suppose that, if the right
studies were either consulted or under-
taken, it would be possible to prove,
for instance, that the teacher in the
foreign languages plays a minor role
in support of the recordings. THIS
WE DO NOT BELIEVE TO BE
TRUE. .\nd if this were even a hint-
able reality, the need for teachers
would be aliTiost or wholly eliminated
and foreign language instruction in
the elementary school would today be
a reality, a solid universal reality,
rather than an experimental area en-
joying a tenuous position in the edu-
cational spectrum.
We don't for a minute believe that
even the most rabid supporter of teach-
ing machines believes that these cat>
and will reduce either the cost of ade-
quate or superior instruction, or re-
duce the exjjanding need for superior
teachers everywhere.
Audiovisual personnel are too often
tarred unjustly with the brush of
mechanization. As the annual head-
long rush to budget economies gets
into stride, the audiovisual person is
pressured into suggesting that perhaps
films, or radio, or TV, or recordings,
or something else can be used in ])lace
of good, sound, endless local curricu-
lum adaptation and plain good in-
struction. Because the audiovisual
director or supervisor is associated
with the electronic machines of his
age, he is too often called upon to be
a gadgeteer, and to defend the gadget-
minded layman who demands auto-
mation in education.
We were delighted to see that the
NEW YORK HERALD TRIBUNE
took an objective point of view in this
debate in a recent editorial. They
said, "Under a grant announced by
the Ford Foundation, 250 students at
Hamilton College will teach them-
selves French, German, mathematics,
psychology and logic by machine in
the next two years. They will use a box
which flashes questions on a film and
then marks the answers that the stu-
dent feeds back. . . .
"Mechanical aids are important, of
course, in this age when there are too
many students and too few teachers.
Films, tape recorders and TV sets can
relieve the pedagogue of many chores.
So can testing devices, which today can
measure a student's ability better —
and at an earlier age — than ever be-
fore. But no machine can replace a
live teacher. (Italics ours). A French-
teaching machine may know its gram-
mar but it can't speak French; a ma-
chine that teaches logic can be bested
in any debate.
"America needs teachers who can
pique their student's curiosity and
prod them to do their utmost. . . .
"Obviously there are big tasks ahead
for the real, non-mechanized teacher."
To the same end, and with some-
what more humorous approach, is
Allan E. Sloane's first act curtain in
the play "May We Remember" which
is published by the Department of
Elementary School Principals, NEA.
This play was presented for the first
time at the .Annual Meeting of the
Department of Elementary School
Principals, NE.A, in March 1958 in
Philadelphia. The portion which fol-
lows is presented with the permission
of the copyright owners, and is un-|
258
EdScreen & AV Guide — May, 1959
itkd insofar as it is taken from the
lay.
The narrator has just described how
he Board of Experts called a meeting
0 design a new kind of teacher —
luxlern, up-to-date, with all the knowl-
dge the teacher needs built into its
Icctronic circuits. The choir responds:
You don't mean — A machine!"
It even had a name UNIVAPP -
rhc Universal .All-Purpose Pedagogue
- Model One. "Well." says the Nar-
ator. "after they built in the circuits
or all the ologies and ographies —
nd the three R's, they discovered
heir mechanical teacher had to do a
ot of other things like —
'Read and grade the homework pa-
pers,
llonitor study-period capers.
Vole with almost a doctor's ear
The child who's slow — because he
can't hear.
Man the Assembly for Arbor Day
•our the tea at the P.T.A.
\nswer the look in a parent's eyes
That says, 'We never realized.'
Find thirty-seven different ways
I"o say thank you for hankies on holi-
days.
U'atch for the look, the faraway look
That tells of the magic when boy
meets book.
Recognize it, nurture the seed
That blossoms in time to — 'I can
rt'ad!'
Get them to sing in at least one key
O Beautiful,' and ' 'Tis of Thee.'
Seek through the day, the month, the
term,
For the wonderful boy or girl who can
Ifarn!
The child only you can set right along
The way to words, and numbers, and
song.
Dry their tears and blow their noses
Find their gloves, and zip their
clotheses!
The ones who're fast, the ones who're
slow.
Help each at his own best pace to go.
Then quietly face the task so hard —
Sum up a child — with a mark on a
card!
Keep them in after, for making a
fuss —
Then drive them home, 'cause they
missed the bus!
Teach them, know them, every one
Lose them forever when session's done.
Give them everything you know —
Then — let them go. . . .
.\nd what's your reward? The hope
that you
May have kindled the spark and the
courage in one
To nudge the world on— to millenium.
Thus be it ever — the teacher's su-
preme.
True teaching can never be done by
machine!" I i™.4>.-..i.m
EdScreen & AV Guide — May, 1959
t
LANGUAGES
COME TO
AVITH
®
^
RECORDERS
There's an exciting new technique in foreign
language study — and students everywhere are
taking to it eagerly. Tape teaching method!
In modern language training centers, native
dialects on tape are the "textbooks", Ekotape
recorders the "workbooks". And when students
hear their own voices speaking a foreign
"tongue", it becomes alive immediately! What
a difference it makes in response, achievement.
No wonder progress is fast!
Students and teachers alike are quick to ap-
preciate the dependabiUty of Ekotape recorders
. . . the exceptional ease with which they can
record and playback . . . the instant start-stop
action. Crisp,clear tone eliminates fatigue, aids
comprehension. Important reasons why Eko-
tape recorders have become an accepted stand-
ard in modern language training programs.
Accelerating your language training program?
Your Ekotape dealer can help you develop your own
tape teaching center. Call him today or write direct.
ELECTRONICS DIVISION
ELECTRIC
WEBSTER
RACINE -WIS
Ih year
<Z)
259
IMPORTANT
NOTICE
TO USERS OF
3 1/4x4 SLIDE PROJECTORS
If you use a Slide King, a Colde,
a Delineascope or a Strong Arc
slide projector, you can now adapt
to it:
THE CENARCO ELECTRIC SLIDE
CHANCER FOR 70 SLIDES
Illustrated Literature From:
GENARCO INC.
97-03 Sutphin Blvd. Jamaica, N. Y.
FILMSTRIPS
New Science Filmstrips!
rjemenlary
BOY SCIENTIST SERIES
A unique set of colored fllmstrips in cartoon style,
using child characters to illustrate fundamental
scientific principles of space and matter, with juat
enough humor to maite them very interesting to
children. Vocabulary frames are added.
BOB BUILDS A TELESCOPE
BOB'S ROCKET
BOB VISITS THE MOON
BOB'S MICROSCOPE
BOB VISITS AN ATOM
Write now for descriptive literature
FILMSLIDE SERVICE
?S05 Fairmount Ave . El Cerrito 8. Cilif
SCIENCE FILMSTRIPS
SINCE I93I SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH & SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series in
Brilliant Spectracolor
VISUAL
Bsx 599 E
SCIENCES
Suffern, New York
DONT WAIT
TO PROLONG
THE LIFE OF
YOUR
MOVIE FILM
All gtv*
VACUUMATEI
Coronet
National Film
Board of Canada
S. V. E.
McGraw'Hill
W Young America
• flt BO extra coct to you
The Funotia
V4CUUm*T{
FILM PROTECTIVE PROCESS
SWER VAP 0 RATE
PROTECTS AGAINST Scratchei. Finger-
marka, Oil, Water and Clitnatic Changea
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Proceia la Available to
You in Key Citiea Throughout the U.S.
Write for Information Now
Vocuunuu Corp., 446 W. 43rd St., N. Y.
by Irene F. Cypher
There have been times recently
when we harbored a secret little hope
that if Confucius' spirit were dallying
in some nirvana of the hereafter that
said locale was one in which he had
to do a bit of meditation and penance
for a sin committed. All this because
of that oft quoted phrase "One pic-
ture is worth a thousand words."
Many of the pictures used for educa-
tional purposes are absolutely worth-
less! It would be a good thing if the
famous phrase referred to were con-
signed to the attic. Some of the pic-
tures included in some filmstrips we
have seen were not worth the basic
stock on which they were printed, and
words are not even adequate to de-
scribe their triteness and ineffective-
ness as instructional media.
If we plan to use pictures as in-
structional devices they should really
"show" something. There should be a
unity or singleness of purpose in each
picture that actually speaks, regardless
of whether or not there is a caption
or narration record. If pictures are a
iTiedium of communication, then they
should communicate. We wish pro-
ducers would remember the great
value of close-ups; the value of "over-
the-shoulder" views, so that a viewer
can actually see what is going on; the
value of seeing people and places
from several different angles!
There is plenty of room for the pro-
duction of more filmstrips IF they
really provide a visualized experience
that says something to the viewer.
There is no room for, or excuse for
filmstrips that merely provide more
busy-work pictures.
Aluminum
(single strip, color; No. 5 in the
"Mining and Metallurgical Industries
Series"; produced by National Film
Board of Canada and available from
Stanley Bowmar Co., 12 Cleveland St.,
Valhalla, N. Y.; S5 per strip.) We take
aluminum so much for granted today
as part of everyday life that it is
rather startling to be told that only
one hundred years ago it was as costly
as gold. The story of aluminum pro-
duction, from the time of Sir Hum-
phrey Davy's first experiments in 1807,
is both fascinating and important.
The sequences in this filmstrip show
us where the basic raw materials to
produce alumina trihydrate (.AlgOg-
.3H.,0) are secured and how it is re-
duced and fabricated into various
forms, .\tteinion is focused on the fac-
tors contributing to making Canad;
the second largest producer of primary
aluminum, but we also see this h
relationship to the total world pro
duction picture. This is a very gooc
filmstrip for use in science and them
istry units, and it also has value foi
social studies units.
Impressions of Holland
(.5 strips, color; produced by Ency
clopaedia Britannica Films, 1150 Wil
mette Ave., Wilmette, 111.; $30 pei
set; |6 single strips.) Holland is i
wonderful country to visit, and thi^
picture trip to Rotterdam, Utrecht
Gouda. Harlem, .Amsterdam and .Aals
meer, the flower center of Europe, i'
truly a memorable one. The photog
rapher has caught both the old and
the new in his camera lens, and the
over-all picture cjuality is excellent
Sequences dealing with the great
flower bulb gardens are particularly in
teresting, as are the ones showing tht
traditional dress in several of the
village areas. The places and people
selected for our visit are shown in
close-ups, which helps to make the
story realistic. One gets a feeling ol
"liveness and vitality" so characteris
of both the land and its people. Ti
is a series that should help to mak-
social studies interesting and human
Journey Down the
Great Volga
(single strip, color; produced by Life
Filmstrips, 9 Rockefeller Plaza, New
York 20, N. Y.) Like other great
rivers, the Volga flows along past many
places — cities, villages, farms; river
boats of many types make the journey
up and down the river, and the film-
strip takes on such a journey. In this
instance we go with our camera man
as a passenger on an excursion boat
from Moscow to Astrakhan. En route
we see how logs are floated down-
stream; we stop at the Moscow docks
to watch passengers come aboard for
the trip; then as the boat goes along
we watch people in the river towns
and cities. It is a kaleidoscopic view
of Russia and Russian people, and it
is up-to-date, for the photographs were
taken in 1958. We see something of
the new power plants and industrial
centers that mean much to the devel-
opment of the new Russian economy,
and this is a good strip to use in social
studies and current affairs work.
260
EdScreen & AV Guide — May, 1959
Life Story of A Butterfly
(single strip, color; produced by
Moody Institute of Science. 11428
SiMta Monica Blvd., West Los Angeles
L'7. Calif.; $6.) The value of filnistrips
such as this is that they enable us to
present large, close-up views of sub-
ject and specimens that are otherwise
often difficult to observe closely, or
for any great length of time. The life
cyile and development of a butterfly
are always matters of interest to boys
and girls, and this filmstrip is par-
ticularly well photographed. The color
(juality is good and the developmental
sec|uences clearly indicated. It is to
be recommended for science and na-
ture study units and for camping and
s(out groups.
Our Caribbean
Neighbors
(single strip, black and white; pro-
duced by Educational .Activities Office,
The New York Times, 229 West 43
St., New York 36, N. Y.; $2.50 for
single strip; $15 for series of which
this is a monthly unit.) The entire
Caribbean area is definitely in the
foreground of international affairs at
present. In all countries of the area
there are social and economic matters
which have direct bearing of those of
the United States and other countries
in all parts of the world. Our atten-
tion is drawn in this strip to major
policies and political trends and to
imsettled social questions. A strong
,;oint is made for the fact that the
.land nations of the Caribbean are
in a process of change and that there
is need to reassess their status as stra-
tegic outposts. Well suited for use in
study of international affairs and world
history.
Petroleum in Today's
Living
(single strip, color; produced for the
.American Petroleum Institute and
available without charge from the
Creole Petroleum Corp., Educational
Section, 1230 Avenue of the Americas,
New York 20, N. Y.) This is the story
of the machines which, using the
products of petroleum, do most of
man's work today. Machines have dis-
placed animals, and machines must be
supj)lied with motivation and power.
When Col. Drake drilled the first
commercially successful oil well in
IH59, this source of power was pro-
vided, and the strip shows us some-
thing of what petroleum contributes
to modern living. It does not go into
detail about geologic formations or
chemical processes; it does show the im-
]>ortance of petroleum to industry, mak-
in.!< it good for science, social studies.
VIEWLEX PROJECTORS
^d in over
100,000
Time Tested...
Time Proven In More
A. V. Scliool Programs Than Any Other Projector!
The VX^I
Combination
and 2 " X 2 "
V-25
Filmstrip
Projector!
Reports from leading educators and A-V directors throughout the
nation affirm the fact Viewlex projectors have provided the best service
of all equipment in their schools. Here are a few reasons why —
Simple Operation — the easiest, quickest threading system ever devised!
Just slide the film into the projector channel and it's automatically
threaded.
Sharp, Brilliant Pictures — 500 watt lamp in the exclusive Light Mul-
tiplier optical system give evenly distributed light to every section of
the screen . . . brilliant images even in lighted rooms.
Versatile — Project single or double frame filmstrip, vertical or horizon-
tal, or 2" X 2" and bantam slides. Switch from one to the other in seconds
without fumbling or difficult mechanical manipulations.
Cool, efficient operation — Exclusive "Venturi-Airjector" cooling system
means projector is always cool — even after long periods of use. Length-
ens lamp life too.
Rugged — Performance-proven to take the punishment of constant
school usage without breakdown.
Other Viewlex projectors
available from $50.25 to
$495.00. Ask your Viewlex
Audio-Visual franchised
dealer for a demonstration,
or write for catalog.
All Viewlex projectors are GUARANTEED FOR A LIFETIME.
INC.
35-10 QUEENS BOULEVARD, LONG ISLAND CITY 1, N. Y.
World's La rgest Exclusive Manufacturer of Slide & Filmstrip Projectors
EdScreen & AV Guide — May, 1959
261
New Equipment and Materials
For addresses of the sources supplying
information on which these listings are
based, refer to Directory of Listed Sources,
page 269. For more information about
any of the equipment announced here,
use the Readers' Service Coupon on page
268.
NEW EQUIPMENT
CAMERAS
Automatic Electric-Eye 35mm Camera.
Diaphragm set by light meter from
f/2.8 to f/32; flash synchronized;
single stroke lever film advance; drop-
in loading; eye-level projected lumi-
nous-frame viewfinder with 3' and 5'
parralax correction indicated. $84.50.
KODAK.
For more information circle 101 on coupon
Three New Kodak 8mm Cameras. Pho-
to-electric automatic single lens 13mm
f/1.9, built-in filter for using Type A
color film outdoors, drop-in loading
$92.50; with three lens turret mount-
ing also 24mm and 6.5mm lenses
$124.50. Restyled Brownie type
Scopemeter turret camera, with built-
in exposure meter registering in the
viewfinder, f/1.9, $79.50. KODAK.
For more information circle 102 on coupon
CAMERA ACCESSORIES
Electronic Enlargers give separate rendi-
tion of highlight and shadow densities
by means of separate light-sensitive
probes; a variable non-image-forming
bias light supplements the variable
modulation of the moving light beam
from the cathode ray tube. Model B-5
takes negatives up to 4x5; Model
B-10 offers negative capacity of lOx
10". LOCETRONICS.
For more information circle 103 on coupon
PROJECTORS: Still
"Cavalcade" Slide Projectors show up to
40 cardboard or 30 glass mounted
2x2's at 4-, 8- or 16-second inter-
vals (or at will); with repeat, hold or
Kodak Cavalcade Projector
skip control. 12x13", 7" high.
"Thrifty" Model 520 with 5" lens,
$124.50. "Deluxe" Model 540 has
4' ' lens, accommodates other focal
lengths, and provides for connection
to certain tape recorders for narration-
synchronized impulse-advanced slides,
$199.50. KODAK.
For more information circle 104 on coupon
Realist 620 Slide Projector uses 300-
watt new proximity reflector type pro-
jection lamp; 9 lb.; for 2'/4x2'/4 slides
and shows 35mm, Polaroid and half-
stereos by means of adapters. $44.50.
REALIST.
For more information circle 105 on coupon
Tabletop Soundslide Projector in attache
type carrying case with 12x9" built-in
screen; P/2-watt; 4-speed turn-
table, plays up to 12" records, sepa-
rate tone and volume controls. "Sales-
talk." $99.50. VIEWLEX.
For more information circle 106 on coupon
PROJECTORS: Accessories
Dual-surfaced Translucent Screen, one
surface matte and the other glossy,
meets a wide variety of room light sit-
uations. Seamless; puncture and tear
and fungus and fire resistant; wash-
able, will not yellow with age. Avail-
able in either lace-and-grommet style
or with snap buttons for use on folding
frames. Elasticity of material elimi-
nates need for spring or rubber-band
stretching. May be folded or rolled
DA-LITE.
For more information circle 107 on coupon
Horizontal-burning Tru-flector Lamp for
8mm projectors, 1 50-watt, is claimed
to outperform systems using up to 750
watt conventional lamps. Newest
model T-14 covers the f/1.2 lenses,
as featured in the new B&W Lumina
8mm projector. SYLVAN I A.
For more information circle 108 on coupon
Proximity-reflector Projector Lamps. 20
per cent added light claimed for still
and movie projector lamps with
sealed- in V2" spherical molybdenum
reflector. 500 and 300 watt. Inter-
changeable with present type lamps.
WECLD.
For more information circle 109 on coupon
Realorama Slide Viewer. Available light,
passing through the transparency, is
reflected in a front surface mirror.
$5.95. REALIST.
For more information circle 110 on coupon
Snip-Snap Plastic Slide Mounts takes
readymounts (with corners snipped
off); two halves snap together. Box
(20) $1.69. FOTOMICS.
For more information circle 1 1 1 on coupon
Sustained Illumination Flashbulb. Flash
duration of 1.75 seconds, more than
100 times longer than that of minia-
ture flashbulbs exposes 37 feet of mo-
tion picture (at 1,000 frames per sec-
ond). Slower speeds can be shot by
lamps in 1 .75 second sequence. This
FF-33, 5 '/a" tall, sells for $2.35 each.
SYLVAN I A.
For more information circle 112 on coupon
Televista Screen-Table. Screen cabinet
provides TV size rear-projection,
above a caster-mounted cabinet type
table that serves also for storing pro-
jector and accessories. Screen cabinet
$99.95; wide-angle lens $23; rolling
cabinet table $54.50. H-O.
For more ifnormation circle 113 on coupon
SOUND EQUIPMENT
Speech Frequency Audiometer provides
high speed direct readings of hearing
deficiences in terms of overall loss in
decibels and in percentage of loss as
computed by the A.M. A. formula used
with the pure tone audiometer. In-
vented by William R. Hutchins and
James A. DePew, Jr. TONEMASTER,
For more information circle 114 on coupon
Ampex Indicator
Stereo Microphone and Headset Kits in-
clude a 16 page booklet and a unique
"slide rule" composite indicator of re-
corder settings for 17 variations of
special effects, playback and record-
ing; also a playing time indicator for 3
types of tape, two speeds and three
functions. Microphone "Fun Kit" in-
cludes 2 omnidirectional matched mi-
crophones, $69.95. Headset kit in-
cludes a pair of headband-mounted
miniature dynamic speakers and a
junction box for dual listening.
$55.95. AMPEX.
For more information circle 1 1 S on coupon
Stereophonic Portable Phonograph. Dual
channel amplifiers; detachable sec-'
ond speaker mounted in removable top
cover; dual sapphire styli; wt. 28 lb.,
$79.95. OLYMPIC.
For more information circle 116 on coupon
Tape Correspondence Packs. Five 3"
reels of tape, in handy mailing pack-
aging, especially designed for tape
correspondence clubs and short takes.
262
EdScreen & AV Guide — May, 1959
Announcement-!
The internationally - known
MONITOR Language Laboratory
has gone domestic!
- - Local representation —
- - Local technical advice —
- - Local service —
Please write for the name of the manufacturer's
representative or distributor in your community.
Electronic Teaching Laboratories, Inc.
1818 "M" Street, N.W., Washington 6, D.C.
Pack (5) t-mil Mylar $5; 1 '/2-mil
acetate $3.50. ORRADIO.
For more information circle 117 on coupon
MISCELLANEOUS
Universal Tracmaster
Chalkboard Drafting Machine. "Univer-
sal Tracmaster" has 360-degree pro-
tractor with ball-bearing head, mounts
directly over chalkboard and visual-
izes, measures and plots lines, angles,
and curves directly on the board. 10"
grid divisions along both vertical and
horizontal beams provide dimensional
grid pattern, large and plain for class-
room or television demonstration.
UN I DRAFT.
For more Information circle 118 on coupon
ntni Processing Unit. For small runs
(110 feet of 16mm film) of Ansco-
Superior Coloreel
chrome, Ektachrome, monochrome,
etc.; reel and tank made of chemi-
cally inert styrene; 30" long 5 lb.
tank requires less than a gallon of so-
lution; film dries on same reel without
rewinding. $32.50. SUPBULK.
For more information circle 1 1 9 on coupon
NEW MATERIALS
KEY TO ABBREVIATIONS
mp— motion picture
fi — filmitrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
mbi — minutes (running time)
fr — frames (fllmstrip pictures)
si — silent
sd — sound
H — rent
b&w — black fir white
col — color
Prl^Primary
Int — Intermediate
JH— Junior High
SH — Senior High
C — College
A— Adult
BUSINESS EDUCATION
The Engineering of Agreement mp
ROUNDTABLE 22min sd col $240
b&w $140. A salesman tries hard —
too hard — until he is shown how to
look at himself from the other man's
side. Film closes with 10 dramatized
situations of customer reaction, each
stopped for discussion of "What would
you say.'" in applying the principles of
winning agreement as brought out in
the first part. TT A
For more information circle 120 on coupon
How To Multiply Yourself sfs ABP 80fr
LP loan to company sales meetings, ad-
vertising and sales clubs. The role of
business paper advertising in multiply-
ing impacts, preparing ground for sales
calls, developing new prospects. Amus-
ing art, solid logical narration. A
For more information circle 121 on coupon
FEATURES
Princess Cinderella 72min UWF. 72min
r. Whimsical projection of what hap-
pened after the wedding and before
she and her prince could truly "live
happily ever after." Amusing sequel
in the spirit of the classic tale. JH-A
For mere information circle 122 on coupon
Pursuit of the Graf Spec mp UWF 1 06m in
sd b&w. Re-enactment of the chase of
the German pocket battleship by Brit-
ish warships and the battle off Monte-
video.
For more Information circle 123 en coupon
EdScreen & AV Guide — May, 1959
263
m^L
ot
120 Page
Photo
Equipment
Reference
Book
GEARED TO A.
SCIENTIFIC
Now have at your
fingertips B & J's new
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mvailable only thru
Murke & James!
Write .... ES}}9
V. AND
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CAMERAS - from
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WLiNG Picture?
—UP TO DATE ON
OUR 50th STATE
•^c-r^/' COLOR FILMS: Hawaiian Is-
"^^ -^^ lands — Their Origin and Na-
ture Today, 10 min. $i 00.00.
Hawaiian Islands — The Chief Industries.
10 min. $100.00.
FILMSTRIPS: Volcanic Origin and Growth.
The People of Hawaii.
Sugar Cane — -The Main Industry. ($3.00
each. Set $8.00)
STUDY PRINTS — 11 x M mounted. 8
prints $12.00.
Order from
1056 S. Robertson Blvd.,
Los Angeles 35, Calif.
COMBINATION for COMMUNICATIONS
9t€ttuCfamu «w«new
/^7-,^«fc manual 4iM>^
^innRINC INSTRUCTIONAL MATERIALS
HOW TO MAKE HANDMADE LANTERN SLIDES
TAPE RECORDING FOR INSTRUCTION
HIGH CONTRAST PHOTOGRAPHY FOR INSTRUCTION
PHOTOGRAPHIC SUDES FOR INSTRUCTION
INDIANA UNIV.ERSITY
, . .. ■-■>'■:, *•■" ■
a u d I o • V I sua), center
Bloomington, Indiana
GUIDANCE: Personar
Allen Is My Brother mp CHURCHILL
llmin sd col $100 b&w $50. Older
sister asked to take care of puckish
younger brother, finally adjusts to sit-
uation and establishes happier relation-
ship for whole family. Pri, A.
For more information circle 124 on coupon
Manners in Public mp MH 1 0min sd
col $125, b&w $60. Girl realizes im-
portance of good manners when her
thoughtlessness almost loses her a good
friend. El.
For more information circle 125 on coupon
Manners in School mp MH 12min sd
col $140 b&w $70. "Chalky," a car-
toon character, points out to a boy
the role of good manners. El.
For more information circle 126 on coupon
Strangers mp DAVIS 1 1 min sd col $100
b&w $50. Positive behavior patterns
for school children when meeting
strangers," group travel and play. Pri-
JH A
For more Information circle 127 on coupon
Understanding Others mp MH 12mln sd
col $140 b&w $70. Competition for
editorship of high school paper offers
discussion basis. SH
For more information circle 128 on coupon
The World Starts With Jimmy mp
CHRISTOPHERS. 30min sd b&w $30.
Sympathetic guidance straightens out
an 18-year-old juvenile delinquent.
SH-A
For mora information circle 129 on coupon
GUIDANCE: Vocational
Back on the Job mp AHA 16V2mln sd
b&w $45. An oil worker who has had
a heart attack makes successful transi-
tion from idleness and doubts to full
activity thanks to the help of an AHA
work evaluation unit, usually a cardi-
ologist, a vocational counselor and a
social worker. SH C A
For more information circle 130 on coupon
Decision for Life mp CHRISTOPHERS 30
min sd b&w $30. Dramatization of
early life and career of Florence Night-
ingale. SH-A
For more information circle 131 on coupon
Decision for Research 1 3mp AHA 1 5min
sd kinescopes b&w loan. Produced by
NBC for the American Heart Associa-
tion at NRTC, Ann Arbor, with fi-
nancial assistance from E. R. Squibb &
Sons, for the purpose of interesting
high school students in biological re-
search careers. JH SH A
For more information circle 132 on coupon
INDUSTRY
American Achievement 5mp UWF free.
Titles: Destinatisn Earth, 15min, man
from Mars in animation story on Amer-
ican economics. American Frontier,
29min, how industry creates new jobs
and community growth; Born in Free-
dom, 29min, commemorates the 1 00th
anniversary of the discovery of oil in
Pennsylvania; Barrel Number One, 29
min, how geologists survey oil re-
sources; Man on the Land history of
farming and its mechanization. SH A
For more information circle 133 on coupon
Life and Times of the Iron Horse mp
MH 1 Imin sd b&w $70. Contribution
to transportation by the steam locomo-
tive and the steel rail. JH
For more information circle 134 on coupon
"What's in a Name?" mp G-D 17min sd
col loan. An industrial development
that started in 1859 in a one-room
shop making governors for steam en-
gines, now a great plant that produces
mining, earth moving and assembly-
line machinery for the whole world.
JH SH A
For more information circle 135 on coupon
LANGUAGES
Pathescope-Berlitz French Course. 40
sfs PATHESCOPE 8 sets (5 each) @
$84.50. Special price offers on sets
1-20 and 1-40 purchases. Multi-
voiced presentation of actual French
life situations; new color photography;
follows closely the Berlitz course chap-
ter sequence.
For more information circle 136 en coupon
Spanish Instructo-Films (Series) 7mp
ALTS 16min ea sd b&w @ $55. Help-
ful drawings, lively music and oral
commentary. Each film may be used
as separate unit and has its own
printed guide. Titles: Pronunciation
and Accent; Gender and Number I
and II; Ser y Estar, verbs, adverbs;
Pronombres Personales; Herbos Regu-
lares I and II. j
For more information circle 137 on coupon {
Spanish: Introducing the Language mp
CORONET llmin sd col $110, b&w
$60. Relates many Spanish words and
concepts to our everyday speech, a
song and brief dramatization help
acquaint students with spirit and ca-
dence of the language. JH SH C
For more information circle 138 on coupon
Vamos a Columbia mp IFB llmin col
$100. Entire commentary in simple
beginner Spanish, tells of the country,
its cities, regions and products. SH C
A
For more information circle 139 on coupon
i
1MM Ham rwmt SCIffN
TrPIWIITTiN MESSAGES
tAOIO-MAT SUOES
ACCtrt ■» MMtllTHTI
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
•
IHt SlAIlOStFTOFTIIt SCRUN i
Regulor size 3 1/4X4 or the
Sol-J by Audio-Visual,
Supply Dealers. For FREE
RADIO-MAT SLIDE
222 Ookrldqe Blvd.. Do^
New Duplex 2x2.
=hoto & Theatre
SAMPLE write —
CO., Dept. V,
tono Beach, Flo.
FILMSTRIP
CATALOGUE
Largest Filmstrip Library
EYE GATE HOUSE, INC. Dept.ES2
14«-«1 Archer Ave.
Jamaica 35, N. Y.
eFor fl
w
llms about cooperatives
write for free catalog
The Cooperative League of the USA
343 S. Dearborn St.
Chicago 4, Illinois
264
EdScreen & AV Guide — May, 1959
MUSIC
Judas Maecabaeus rec WESTMINSTER
LP monophonic or stereo. First com-
plete recording of the Handel work,
conducted by Maurice Abravanel, with
University of Utah and Whittier School
Children's choruses.
For more information circle 140 on coupon
Madrigals rec WESTMINSTER LP $4.98.
Cesualdo; Frescobaldi. The Randolph
Singers, conducted by David Randolph.
For more information circle 141 on coupon
Regina rec COLREC Three 12" LP.
$14.98. Marc Blltzstein opera in
three acts based on Lillian Hellman's
"The Little Foxes." Brenda Lewis,
Elisabeth Carron, Carol Brice, Joshua
Hect, the N. Y. City Opera Company
and Orchestra, Samuel Krachmalnick
conducting.
For more information circle 142 on coupon
PHYSICAL ED. & SPORTS
For Cod and My Country mp EXCELLO
14min sd col loan. Boy Scout Jam-
boree at Valley Forge; building tent
city, conservation, singing, cooking,
handicrafts. JH A
For more information circle 143 on coupon
Wilderness Day mp UMINN 28min sd
col. Canoe and camping trip in north-
ern Minnesota lake country. Instruc-
tive in handling of canoe and wood-
craft. JH-A
For more information circle 144 on coupon
PRIMARY GRADE MATERIALS
Family Shelter 5fs, LONG si col. Titles:
Planning a Home; My Dad is a Car-
penter; Building a Home; From Tree
to HomeSite; Men and Building Mate-
rials. Pri.
For more information circle 145 on coupon
Fast is Not a Ladybug mp FA 10m in sd
col $110 bCrw $55. The young child
learns that "fast is not a ladybug
crawling on a leaf" (that is "slow").
Based on Miriam Schlein book (Scott,
N. Y.). Develops the concept of rela-
tive speed. K-Pri.
For more information circle 146 on coupon
Fathers Co Away to Work mp DOW-
LI NC sd col $110. An artist, a sales-
man and a construction worker are the
fathers in this film that shows the rela-
tions of the outside workaday world to
their own children and to others who
depend on them for the work they do
Pri.
For more information circle 147 on coupon
RELIGION & ETHICS
As You Make It mp CHRISTOPHERS 30
min sd bCrw $30. Plant foreman (?)
and his wife learn to take active in-
terest in trade union meetings. C — A
For more information circle 148 on coupon
The Beloved Choruses rec COLREC LP
$4.98 stereo $5.98. Best known choral
highlights by Mormon Tabernacle
Choir; Eugene Ormandy conducting the
Philadelphia Orchestra. Bach, Haydn,
Schubert, Rimsky-Korsakov, Sibelius,
Handel are represented.
For more information circle 149 on coupon
Damien mp CHRISTOPHERS 30 min sd
b&w $30. Dramatization of the life
of Father Damien among the lepers
on Molokai. (Stephen McNally and
Victor Jory). JH-A
For more Information circle 1 50 on coupon
Seventeen Church Sonatas for Organ and
Orchestra, rec WESTMINSTER LP
$4.98. Mozart. Organ, two violins
and cello. Instrumental Ensemble Sin-
fonia.
For more information circle 151 on coupon
The Two Worlds of Ann Foster mp
CHRISTOPHERS 30 min sd b&w $30.
Successful young designer finds that
"everything that money can buy" still
leaves her short of happiness. SH-A
For more information circle 152 on coupon
FOOTHOLD ON ANTARCTICA
A stirring, historical account of the Com-
monwealth Expedition led by Dr. Vivian
Fuclu across the Antarctic continent to join
up with Sir Edmund Hillary's New Zealand
team.
1 6mm Sd. Color 21 min.
Rental : $ 1 0.00 Sale : $ 1 50.00
SEND FOR FREE CATALOG
Contemporary Films, Inc.
Low Cost 16MM Film Storage in Open
Type Cabinets With Adjustable Racks
Now you can meet any Changing
Requirements by using Open
Type Film Cabinets with Racks
ADJUSTABLE Vertically on 1"
Centers.
Cabinets are Allmetal with
CLOSED TOP, BASE AND
SIDES equipped with ADJUST-
ABLE Separator Racks for 400' to
1600' reels and cans or any com-
bination of these sizes. Standard
Widths 30", 86" and 48". All units
75" high and 15" deep.
Also available: FILM CABINETS
WITH DOUBLE DOORS AND
LOCK (Stationary Racks) for any
combination of 400' to 1600' reels
and cans. INDIVIDUAL SEPA-
RATOR RACKS, ideal for small
Film Libraries Standard lengths
29", 35", and 47".
Open Type Film Cabinet with Separator Rack
across Front.
FOR YOUR PHONOGRAPH RECORD LIBRARY
DISC ABI NETS
Allmetal Sectional Discabinets with
Complete Cataloging System are ideal
for the Growing Record Library.
Eliminates Misplacement of records,
saves Time and Valuable Floor Space.
Available for 7", 10", 12" and 16"
Records. Cabinets with Double Door
and Lock capacity 540 for any com-
bination of 7", 10" and 12" records
are also available.
Copyrichtcd
and Patented
CAPACITY 90 RECORDS
Call your Audio-Visual Dealer or write for Brochure and prices.
WALLACH AND ASSOCIATES INC.
DEPT. ES
1589 ADDISON ROAD
CLEVELAND 3, OHIO
EdScreen & AV Guide — May, 1959
265
You Ar
THE DARK
while
presenting
Audio -
Visual
programs
DARKENING
& SHADES
Finest materials— decorative colors
Made to fit any size windows
Guaranteed for 10 years
Used throughout the United States
since 1917
Write for literature and fabric samples.
They're free.
MANUFACTURING COMPANY
2347 Sullivan Ave. • St. Louis 7, Mo.
SOCIAL STUDIES: Geography
Earth-Curved Relief Maps DENOYER.
Like slices off a 30" globe, these
curved, high relief, washable styrene
plastic maps may be marked and col-
ored in activity projects and then
washed and re-used. Europe; Asia;
Africa; North America; South Ameri-
ca; Australia; North Polar. Set (7)
$63; ea $9.95.
For more information circle 1 58 on coupon
A Family of Amsterdam mp FRITH 16
min sd col $130. The city, an apart-
ment home, family holiday in the
country, fishing, trip through the ca-
nals of Volendam. JH SH.
For more information circle 159 on coupon
I. Vorsotila work and display area
is 27"x36" aluminum panel. Also avail-
able witli clialk board panel. Adjush
easily to any position up to 72" liigl<
witti exclusive automatic stop, for use
standing or sitting. Equipped witli chart
gripper, spring clamp, detacliable trays.
Sturdy aluminum construction is
botli handsome and long-lasting. Sets up
in seconds, stands firmly on rubber feet.
Exclusive floor gripper holds steady, even
under pressure of writing.
Easy to carry anywhere. Easel folds
into compact carrying size 29" x 4j" x 3."
Weighs less than 12 lbs.
Two models available. Jr. Easel in
handsome aluminum has 20"x27" hard
bound backing. Extends to 50" high with
board removed for use on desk top,
table or floor. Closes to compact 21" x
36W x 3", weighs less than 7 lbs.
Jr. Easel for use on
table or floor has
built-in chart-grip-
per and tray.
Back view of floor
model shows sturdy
construction, ease of
adjustment.
CHART-PAK, INC. j^
ORIGINATOR OF THE TAPE METHOD OF DRAFTING
125 Rlv*r Road, l.««d*, Mass. W
Mexican Olla Makers mp BAILEY 9min
sd col $100 r$5. Large clay jars,
called ollas, find many uses in Mexican
life. At the Maya village of Ubalama
their production is the chief industry
which, though primitive, retains valid
economic status in modern life. JH
SH C
For more information circle 164 on coupon
Minnesota — Star of the North mp FIRST
24min sd col loan. Rich heritage of
the state, its natural resources, scenic
beauty, its climate for growing busi-
ness and good living. JH-A.
For more information circle 165 on coupon
The Mystic Alhambra mp SIMMEL 12
min sd col $135 b&w $75. Old and
new Granada, lasting influence of Ara-
bic culture. Washington Irving's prose
fits into the narration as the interior
and exterior of the Spanish Alhambra
is toured by the camera. SH C A
For more information circle 166 on coupon
New Nation in West Indies 4mp MH
30min sd b&w. NFBC productions
dealing with the Federation of the
West Indies. Titles: Background to
the Federation; Weakness Into
Strength; Riches of the Indies; Re-
sponsibilities of Freedom. SH C
For more information circle 167 on coupon
Plastic Relief Contour Map of U.S.A.
PANORAMIC. 18'/4x283/4". Wash-
able. $13.75.
For more information circle 168 on coupon
SOCIAL STUDIES: Government
Knock on Every Door mp CHRISTOPH-
ERS 30min sd b&w $30. Lonely
widow stirs up interest in local gov-
ernment on the precinct level. SH-A
For more information circle 169 on coupon
Sentence Deferred mp CHRISTOPHERS
30min sd b&w $30. John Augustus,
the bootmaker who founded our court
probation system. (Edgar Buchananl.
For more information circle 170 on coupon
Water, Lifeblood of the West mp DAG-
GETT 12min sd col $110 b&w $55.
The many ways that western rivers
serve man when harnessed by govern-
ment reclamation projects. Specialized
functions of the Hoover, Davis, Parker,
Palos Verde and other dams, each with
its own job. Conservation, flood con-
trol, power, irrigation. JH-C.
For more information circle 171 on coupon
SOCIAL STUDIES:
History & Anthropology
City of Cold mp MH 23min sd b&w
$130. Interest is enhanced by photo-
graphs taken in Dawson City at the
time of the Klondike Gold Rush. JH-A
For more information circle 172 im coupon
Devil's Island, U.S.A. mp SIMMEL 15
min sd col $135 b&w $75. Fort Jef-
ferson, off the coast of Florida, used as
prison, now a national historic monu-
ment. JH SH.
For mere information circle 173 on coupon
French and Indian War mp CORONET
1 Imin sd col $110, b&w $60. Causes
and results of conflict, the Albany
Conference, Braddock's defeat, Wolfe's
victory at Quebec. JH SH
For more information circle 174 on coupon
266
EdScreen & AV Guide — May, 1959
Launchings at Cape Canaveral 40 slides
MESTON 35mm col. Official U. S. Air
Force photos of launchings and pre-
launchings of Convair, Thor, Explorer,
Jupiter, Atlas, Vanguard, Redstone,
Navajo, Juno, Bomarc, Snark and Mat-
ador rockets. EL-A
For more information circle t75 on coupon
Lincoln Speaks for Himself mp CHRIS-
TOPHERS 30min sd b&w $30. Ex-
tracts from letters and speeches pic-
ture Lincoln as a man with deep spir-
itual convictions and high principles.
JH-A
For more information circle 176 on coupon
The Race for Space fs NYTIMES si b&w
$2.50. Summarizes rivalry of USA
and USSR in efforts to penetrate space
barrier with rockets, satellites. JH SH
For more information circle 177 on coupon
The Pioneer Burro mp DOWLINC I4min
sd col $135. The role and life of the
lonely prospector and his faithful burro
in seeking gold in the vast desert and
mountain country of our West. Mag-
nificent colorful settings. (A full col-
or scene from this film was on the
cover of Educational Screen & AV
Guide for March, 1959.)
For more information circle 178 on coupon
Roots of Religious Freedom fs JAM si
col $5.75. The struggle for religious
toleration and freedom of worship in
the Colonies leading to our Bill of
Rights; contributions to nation's his-
tory by various religious groups. JH
SH
For more information circle 179 on coupon
Settling the Great Plains mp MH I2min
sd col $150 b&w $75. Westward ex-
pansion 1850-85. JH.
For more information circle 180 on coupon
U.S.A. mp PANAMAIR 45min sd col
loan to adult audiences. History and
geography mingle in this presentation
of the development of our country.
Some 15 per cent of the film is done
in filmograph, the rest in motion.
Made primarily for overseas showing,
only a limited number of prints are
available. C A
For more information circle 181 on coupon
Your Miniature World mp DAVIS sd col
$140 b&w $70. The culture of old
civilizations as reflected in miniatures
found by anthropoligists and other re-
search workers. Role of modern plas-
tics in producing replicas. JH
For more information circle 182 on coupon
NEW PUBLICATIONS
Bibliography of Theses and Dissertations
in Audio-Visuals and Broadcasting.
Bob J, Colter, Dept. of Church School
Curriculum Research, Mimeo. 370pp.
1958. $1.00. METHODIST.
For more information circle 183 on coupon
Biological Science Visuals 1959-60 cata-
log of models, slides, charts, mounts,
screens, skeletons, projectors, speci-
mens and microscopes. Catalog 59B-
66pp. DENOYER.
For more information circle 1 84 on coupon
Burden of Truth. Colorful, illustrated
discussion guide on anti-prejudice
film. United Steelworkers of America,
1 500 Commonwealth BIdg., Pittsburgh
22, Pa.
The KEYSTONE/Standard Overhead Projector
is available ff for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projcciioii of Standard (31/4" x 4") Lan-
tern Slides, I'olaroid Slides, and Handmade Lantern
Slides or, with appropriale accessories Tachistoslides
(4" X 7"), 2" or 214" Slides, Strip Film, and Microscopic
Slides.
It is useful —
In the Science Category with appropriate units ot
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number
Combinations tachistoscopically; Solid Geometry with
Stereograms.
In the Modern Languages Category in teaching
Irench and Spanish with Tachistoscopic Units.
Write for Further Information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO.. Meadville. Pa. Since 1892, Producers of Sul>erinr Vistinl Aids.
Catalog of Classroom Films for Georgia
Schools. 1958-61. 388pp S'/axH.
Free to the first 100 colleges ?nd
school centers, really interested in AV,
who ask for it. A remarkable volume,
full of valuable information excellently
organized, with content descriotion '"f
over 4,000 film titles alphabetically
arranged and indexed by subject r-pi.
Audio-Visual Service, Garland C. Bag-
ley, Director; State Dept. of Education,
Atlanta, Ca.
Catalog of Classroom Record Players and
Radios. Also public address amo^'''^"-
and transcription players. NEWCOMB.
For more information circle 185 on coupon
Catalog of slides. Standard, typewritten,
tachistoscopic, 2x2, quadruple, Pola-
roid. Free, KEYSTONE.
For more information circle 186 on coupon
Cartocraft Catalogs. No. 59E specializes
in maps, globes, models, charts, etc.
for primary, intermediate and junior
high 36op. No. 59, general, 72pp.
DENOYER.
For more information circle 187 on coupon
The Catholic Film Directory 1959, an-
notated listing of over 200 films (suit-
able for Catholic audiences. 96pp
$1.00 (Free to religious and clergy).
CATHFD
For more information circle 188 on coupon
Circular Slide Rule 4" diameter, multi-
plies, divides, figures proportion. Sam-
ple free to engineers and plant and
office executives; 50c to others. Gen-
eral Industrial Co., 5738 N. Elston
Ave., Chicago 30, III.
Education Film Catalog. Includes new
films on the Explorer and Vanguard
satellites, two "The Way We Live"
social studies series, nine Shakespear-
ean subjects, etc. 24pp free. UWF.
For more information circle 189 on coupon
Electrical and Mechanical Specifications
for large-screen, wide angle TV
CIANTVIEW.
For more information circle 190 on coupon
m fILM DOCIORS^
SPECIALISTS
in the science of
FILM
REJUVENATIOI
RAPIOWELD Process for;
• Scratch-Removal
• Abrasions • Dirt • "Rain
rapid
Send for Free Brochure
FILM TECHNIQUE .c
Founded 1940
37-02C 27th St., Long Island City I.N.Y.
DIE-CUT
CONSTRUCTION PAPER
ALPHABETS
isual
letters
^2, 3 & 4 INCH SIZES • 10 COLORS
A quolity product by the makers of STIK-A-LETTER
Write for informotron
Stik-aietter Co. Rt. 2. 8o< 2as, Etconoino, caut.
HOW TO USE TOOLS
Primary science film introduces tool tech-
niques, safety, planning, sharing. Author-
ity : Los Angeles Board of Education. 1 Vl ',
color or b/w, sale or rent.
Q Please send brochure.
Q Please send preview print for primary
or teacher training.
Frendal
productions, inc.
435 S. El Molino, Pasadena 5, Calif.
EdScreen & AV Guide — May, 1 959
267
A44<IUo. C>IJ?D>l£OG Record Reviews on Cards
■U on 3x5 punched, cross-indexed
cards
a for accessible filing and finger
tip reference
i; published monthly, September
through June
•ijat least 400 cards per year
SUBSCRIBE NOW
■{^efficient, constantly expanding
reference center
ii supplying synopses and ap-
praisals
izyour buying guide
^suggesting audience and in-
structional use
$25.00 a year
Audio CARDALOG - Box 1771, Albany 1, New York
- A WORLD OF SOUND ON FILE -
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Write tor free Catalog
AMERICAN BIBLE SOCIETY
Audio-Visual Department
440 Fourth Avenue, New York 16
EVERYTHING IN ELECTRONICS
FREE ALLIED 1959 CATALOG
Recording equipment, Stereo, Hi-Fi audio,
school sound systems, training kits, elec-'^
tronic parts. Write for 452-page Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
Write for illustrtted
catmlog
AUDIO-MASTER
17 E. 45th St., New York
Family Week and VBS Correlation Chart.
Titles that fit specific themes in the
"Festival of the Christian Home" week
including Mothers Day; biblical cover-
age (chapter and verse) of the four
NT gospels of films for vacation bible
study. FAMILY.
For more information circle 191 on coupon
A Film Program for Primary Grade Sci-
ence. Attractive file folder containing
separate descriptive sheets on numer-
ous films. Also similar folder for El-
JH-SH level. Free. FA.
For more information circle 192 on coupon
Films Available for Rental and Purchase
in the United States. Catalog Supple-
ment No. I, 1959. National Film
Board of Canada. NFBC.
For more information circle 193 on coupon
Films from Australia, for rental or pur-
chase. Free illustrated catalog. AUS-
TRALIAN.
For more information circle 1 94 on coupon
"First Component" Series. Brochure on
stereo recordings of increased dynamic
and frequency range. Maker's adver-
tising discourages purchase unless
played on approved cartridges and
arms. AUDIO FIDELITY.
For more information circle 195 on coupon
FREE
NFORMATION SERVICE COUPON
To EdSCREEN fr AVGUIDE, 2000
Lincoln Park West,
Chicago 14, III.
1 om interested i
n receiving
more
information or
0 demonstration of the item |
or items 1 h
ove
ndicoted by enc
irclin
g the
code
nurr
bers
corresponding with
code numbe
rs on
listings ol
new
A-V
materials
and
equipment
in your May
1959
issue
101
102
103
104 105
106
107
108
109
110
111
112
113 114
115
116
117
118 119
120
121
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239 240
Name
Organ
Addrw
zation or
It .. .
School ...
Focal Encyclopedia of Photography. 200
authors, 1,468 pages of photographic
theory and practice. $20. MACMIL-
LAN.
For more information circle 196 on coupon
Geography Films. Specialized subject area
catalog 1959. 72pp free. University
of Illinois, Audiovisual Services, Ex-
tension Division, Champaign, III.
Get Your Point Across — Fast. Teacher-
operated portable Vu-Craph. Brochure.
Free. BESELER.
For more information circle 197 on coupon
Graphic Graflex Photography by Willard
D. Morgan, covers 35mm, reflex and
press and view cameras; 33 color and
b&w illustrations in picture section;
fundamental technical aspects of
photography. $6.95. CRAFLEX.
For more information circle 198 on coupon
A Guide to EBF Films and Filmstript
Available Under Provisions of Public
Law 864. 24pp Free EBF.
For more information circle 199 on coupon
Handbook of Closed Circuit Television.
Breakdown of costs, when and how
to install, 12pp free. ClANTVIEW.
For more information circle 200 on coupon
Hi-fi Component Specification Sheets.
Vivid demonstration that spec sheets
need not look drab. Technical details
explicit, pricing is discretely left to
dealers. CE-SPEC.
For more information circle 201 on coupon
How Dark Should A-V Classrooms Be?
Survey report. Free. LEVOLOR.
For more information circle 202 on coupon
How Good Are Your Schools? Report on
seminar at Florida State University in-
volving 22 national educator groups.
31pp. 10 copies for $1. NEA.
For more information circle 203 on coupon
How Much Do Wasted Minutes Add to
Your Film Budget. Cameras and other
production equipment designed for
time saving. Free. CECO
For more information circle 204 on coupon
How to Find Out About the U.N. In-
cludes information on films, flimstrips,
posters, etc. 95pp 35 cents. Columbia
University Press, 2960 Broadway, NY
27.
An Informative Guide to High Fidelity
Stereo and Monophonic Speaker Sys-
tems and Components. Technical in-
formation popularly presented; tells of
home installations by Leonard Warren,
Fred Waring, Mischa Elman. Well
illustrated. Free. UNIVERSITY.
For more information circle 205 on coupon
Magnetic Tape Recording. H. G. M.
Spratt. Reference volume on conven-
tional and also unusual applications,
nearly 200 diagrams, tables, etc.
3l9pp $8.50. MacMILLAN.
For more information circle 206 on coupon
Master Radio- Electronic Parts Catalog.
1959 (23rd) edition, 1536 pages,
over 1 50,000 standard stock items ■
sold through parts distributors, more
than 11,500 illustrations. UNCAT.
For more information circle 207 on coupon
The Miracle of Lenticular Screens. Book-
let. Free. RADIANT.
For more information circle 208 on coupon
268
EdScreen & AV Guide — May, 1959
Trade News
All Space Sold at Trade Shows
Optimism on the part of audiovisual
manufacturers and producers is reflected
in the complete sell-out of exhibit space
at both the DAVI and the National Mi-
crofilm Association April conventions.
Livelier-than-ever demand is reported for
NAVA space at Chicago's Morrison Ho-
tel show in July.
Language Lab Patent
Electronic Teaching Laboratories,
Washington, D.C., announces a patent on
its dual-track tape recording apparatus
for foreign language training and other
memorization learning; one channel with
unerasable teacher-dictated lesson mate-
rial, the other for repeated re-use by the
student. The firm has installed 100
language laboratories for the government
in 33 countries.
Reduced Summer Rentals
Family Films announces a special June-
July- August rental rate ($5) on 24 mod-
ern theme films. While latest releases
are not included, the announcement
points out that no film is "old" for the
customer who has not yet used it.
French as She is Spoke
A new series of 40 sound filmstrips
visualizes and brings to life the famous
Berlitz French language course. New
color photography, shot entirely in
France, follows the long familiar "On the
Plan," "Paris Taxi Ride," "At the Bank,"
etc. routines. More than 35 native
speakers are heard in these multi-voice
recordings. Vocabulary is based on con-
versational frequencies, and time-tested
pauses are provided for student repetition.
Structure, grammar and vocabulary de-
veloped through story situations, visual-
ized simultaneously on the screen in the
form of lively incidents of everyday
French life in natural situations and real
surroundings. The material is arranged in
eight sets of five strips each. The first
set, lessons 1 to 5, include a novel con-
centric verb-finder wheel. Per set (5),
$84.50. If either the first 20 ($3381
or the entire 40 ($620) are bought a
Viewlex Model V-44 300-watt filmstrip
projector is included as a bonus. PATHE-
SCOPE.
For more information circle 136 on coupon
Cot a Match? Get a Picture?
Phenomenal speed is claimed for
Agfa's new Isopan Record Film, 35mm,
fully panchromatic, "so fast that photo-
graphs can be made by match or candle
light." The film had its American pre-
miere at the MPFDA show in Philadel-
phia, March 22-26
Ford Film Audience Up 22%
Ford Motor Company films were
viewed by an audience of 32,811,930
persons in this country and overseas dur-
ing 1 958, an increase of 22 per cent
over 1957. New 1958 releases included
four travelogues, "What a Vacation!",
"West to the Tetons," "Okefenoke Inter-
lude" and "One Road," and an engineer-
ing film, "An Equation for Progress."
TV on Tope
RCA unveiled production models of
its new television tape reproducer at the
NAB convention in Chicago, March 1 5-
18. Improved cueing simplifies handling
of tape material, whether 90-minute
spectacular or lO-second commercial.
Holds 7,200 feet of 2" magnetic tape,
enough for 96 minutes of continuous
recording. Color may be added by means
of a single "stand-up" cabinet of equip-
ment without modification of the original
machine.
Directory of Sources for Materials
Listed on Pages 262-268
AHA: American Heart Association 13 E
St., New York 16.
37
ALTS — Audivision Language Teaching Serv-
ice 1 00 Church St., Suite 1 852, New York
AMPEX Audio Inc., 1020 Kifer Road Sunny-
vale, Calif.
AUDIO FIDELITY, Inc., 770 Eleventh Ave.
New York 19, N. Y.
AUSTRALIAN News and Information Bureau
630 Fifth Ave., Suite 414, New York 20,'
N. Y,
BAILEY Films I
Hollywood 28.
BESELER, Charles, Co., 211 S. 18 St. East
Orange, N. J.
BURBR — Burleigh Brooks, Inc., 10 W. 46th
St., New York 36, N. Y.
CATHFD — The Catholic Film Directory 29
Salem Way, Yonkers 3, N. Y.
CECO — Camera Equipment Co., Inc , 315 W
43rd St., New York 36, N. Y.
The CHRISTOPHERS, 18 E. 48th St., New York
17, N. Y.
CHURCHILL-Wexler, 801 N. Seward St., Los
Angeles 38.
COLREC: COLUMBIA RECORDS, 799 Seventh
Ave., New York 19.
CORONET Films, 65 E. South Water St., Chi-
cago I.
DAGGETT, Avalon, Productions. 441 N Oranee
Drive, Los Angeles 36.
DA-LITE Screen Co. Inc., Warsaw, Ind.
DAVIS, Robert, Box 512, Cary, III.
DENOYER-Geppert Co., 5235 Ravenswood Ave
Chicago 40.
DOWLING, Pat, Pictures, 1056 S. Robertson
Blvd., Los Angeles 35.
EBF: Encyclopaedia Britannica Films Inc. 1150
Wilmette Ave., Wilmette, III.
6509 DeLongpre Ave., ELGEET Optical Co., Rochester, N. Y.
EXCELLO — Ex-Cell-O Corp., Pure-Pak Divi-
sion, 1200 Oakman Blvd., Detroit 32, Mich,
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FAMILY Films Inc., 5823 Santa Monica Blvd
Hollywood 38,
FIRST National Bank, Minneapolis 2, Minn,
FOTOMICS Corp., 1035 W. Lake St., Chicago
FRITH Films, 1816 N, Highland Ave Holly-
wood 28.
6-D Gardner-Denver Co., Film Library .Quincy,
6E-SPEC — General Electric Company, Special
Electrical Components Dept,, West Genessee
St., Auburn, N. Y.
Advertisement
HELPFUL BOOKS
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James 0. Finn. Pub-
lished under the general editorship of
Edgar Dale. 384 pp. 1400 illustra-
tions. Henry Holt and Co., 383 Mad-
ison Ave., New York 17, N. Y.
$9.50.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 lllustrationi,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y
1957. $6.50.
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dole. 544 pp.
Illustrated; and with 49 full-color
plates. Henry Holt and Co., 383
Madison Ave., New York 17, N. Y.
$6.25.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVC,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Halsted, M. A. Fifth Annual Edition,
1959. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS
Compiled and Edited by Mary Foley
Horkheimer and John W. Diffor. Edu-
cational Consultant, John Guy Fowike*
19th Annual Edition, 1959. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Moteriol presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete and practical handbook for
projectionists ever published. Inter-
notionol Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciotion, Including o
Photoplay Approoch to Shakespeore.
By William Lewin and Alexander
Frozier. Illustrated. Educational fir
Recreational Guides, Inc., 10 Broinerd
Rood, Summit, New Jersey. $4.75.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Parkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Alpark Educational
Records, Inc., 40 East 88th Street,
New York 28, N. Y.
EdScreen & AV Guide — May, 1959
269
GIANTVIEW Electronics Div., Meilink Safe
Co., Ferndale 20, Mich.
154 Clarissa St., Rochester,
P. O.
Inc., 57 E.
GRAFLEX Inc.,
N. Y.
H-0 — Hardie-Owen Company,
Box 297, Galveston, Texas
IFB: International Film Bureau
Jackson Blvd., Chicago 4.
ILLINOIS — University of Illinois, Audio-
Visual Services, Extension Div., Champaign,
III.
JAM Handy Organization, 282 1 E. Grand Blvd.,
Detroit 1 1 .
KEYSTONE VIEW Company, Meadville, Pa.
KODAK — Eastman Kodak Co., Nontheatrical
Motion Picture Div., Rochester, N. Y.
LEVOLOR-Lorentzen,
Hoboken, N. J.
LIBRAPHONE, Inc., 550 Fifth Ave., NewY ork
35.
LogEtronies, Inc., 500 E. Monroe Ave., Alex-
andria, Va.
LONG Filmslide Service, El Cerrito, Calif.
MacMILLAN — The Macmillan Company.
MAGNECORD, Div. of Midwestern Instruments,
Tulsa, Okla.
Inc., 720 Monroe St.,
MESTON'S Travels
Paso, Texas.
Inc., 3801 N. Piedras, El
201 Eighth
Book Co., 330 W. 42 St.,
METHODIST Publishing House.
Ave. So., Nashville 2, Tenn.
MH:McGraw-Hill
New York 36.
NEA — National Education Association, Wash-
ington, D. C.
NEWCOMB Audio Products Co., 6824 Lexing-
ton Ave., Hollywood 38, Calif.
NFBC — National Film Board of Canada, 680
Fifth Ave., New York 19.
NYTIMES, Office of Educational Activities,
229 West 43rd St., New York 36.
OLYMPIC Radio & Television, 34-01 38th Ave.,
Long Island City 1, N. Y.
ORRADIO Industries Inc., Shamrock Circle,
Opelika, Ala.
PANAMAIR Pan American World Airways,
Supervisor — Films, 28-19 Bridge Plaza
North, Long Island City 1, N, Y.
PANORAMIC Studios, 6122 N. 21st St., Phil-
adelphia 38, Penn.
PATHESCOPE Educational Films, Inc., Coliseum
Towers, 10 Columbus Circle, New York 19,
N. Y.
RADIANT Mfg. Corp., Box 5640, Chicago 80.
REALIST, Inc., 2051 N. 19th St., Milwaukee
5, Wise.
ROUNDTABLE Productions, 139 S. Beverly
Drive, Room 133, Beverly Hills, Calif.
SIMMEL-Meservy, Inc., 9113 W. Pico Blvd.,
Los Angeles 33, Calif.
STIK-A-LETTER Co., Box 286, Escondido, Calif.
SUPBULK Superior Bulk Film Co., 442 N. Wells
St., Chicago 5, III.
$VE: Society for Visual Education Inc., 1345
W. Diversey Pkwy., Chicago 1 4.
SYLVANIA Electric Products Inc., 1740 Broad-
way, New York 19.
TONEMASTER Manufacturing Co., 128 S. Mon-
roe St., Peoria, III.
TRAFCO-CAL, The Methodist Church, TRAFCO,
So. Calif.-Ariz. Conference, 655 W. 35 St.,
Los Angeles 7.
UC — University of California, Educational
Film Sales Dept,, Los Angeles 24.
UMINN — University of Minnesota, Audio-Vis-
ual Education Service, Wesbrook Hall, Minne-
apolis 14, Minn.
UNCAT — United Catalog Publishers, Inc., 60
Madison Ave., Hempstead, N. Y.
UNIDRAFT — Universal Drafting Machine
Corp., 7960 Loraine Ave., Cleveland 2, Ohio.
UNIVERSITY Loudspeakers, Inc., 80 S. Kensico
Ave., White Plains, N. Y.
OWf: United World Films, 1445 Park Ave.
New York 29.
VIEWLEX, Inc.
Island City 1, N. Y
WECLD — Westinghouse Electric Corporation,
Lamp Division, Bloomfield, N. J.
WESTMINSTER Recording Sales Corp., 275
Seventh Ave., New York 1 .
35-01 Queens Blvd., Long
BOOKLET REQUEST COUPON
To EdSCREEN Cr AVCUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this May issue.
The numbers of the advertisers are listed as follows:
NAME ( print )-
ADDRESS
ADVERTISED IN THIS ISSUE
( 1 )
( 2 )
i 3 I
( 4 )
i 5 )
( 6 )
( 7 )
( 8 )
* 9 )
Allied Radio — everything in electronics,
page 268
American Bible Society — films,
strips, slides, posters, page 268
film-
American Optical Co. — AO Spencer
Opaque projector, page 233
Audio Cardalog -
cards, page 268
Audio Devices, Inc. -
ing tape, page 257
- record reviews on
- Audiotape record-
(12)
(13)
n4)
(15)
M6l
(17)
(18»
(19)
(20)
(21)
(22)
(23)
(241
Audio-Ma*ter Corp. — record and tran-
scription players, page 268
Bailey Films, Inc. — "Russian Life To-
day, film, page 252
Bell & Howell — Filmosound Specialist
projector, page 223
Burke & James — photo equipment ref-
erence book, page 264
Chart-Pak, Inc. — display easels, page
266
Colburn Laboratory, George W. — serv-
ice to producers of motion pictures,
slides, slidefilms, page 258
Contemporary Films — "Foothold in the
Antarctica," film, page 265
Cooperative League of the U.S.A., The —
educational films, page 264
Coronet Films — "Spanish: Introducing
the Language," and other films, page
251
Dowling, Pat, Pictures — films and film-
strips on Hawaii, page 264
Eastman Kodak Co. -
tors, page 235
- Pageant projec-
Educational & Recreational Guides, Inc.
— photoplay fllmstrips and study guides,
page 256
Electronic Teaching Laboratories, Inc. —
Monitor language laboratory services,
page 263
Eye Gate House — filmstrip catalogue,
^ge 264
Family Filmstrips — filmstrip series for
vacation Bible schools, page 255
Fiberbitt Case Co. — film shipping cases,
page 252
Forse Manufacturing Co. — darkening
draperies and shades, page 266
Frendal Productions, Inc. — "How to
Use Tools," film, page 267
Genarco, Inc. — electric slide changer
adaptation, page 260
251 General Film Laboratories Corp. — film
splitting process, inside front cover
26 1 Graflex-SVE — School Master filmstrip
and slide projector, page 229
27) Grover-Jennings Productions — educa-
tional films, page 252
28) Harwald Co., The — Movie Mite 16mm
^ound projector, page 228
■ Flexalum AV blinds.
29) Hunter Douglas-
page 225
30) Indiana University — Combination for
Communication-films and manual, page
264
31) Keystone View Co. — Keystone overhead
projector, page 267
32) Levolor Lorentzen — AV Venetian blinds,
page 231
33) LIFE — awards for describing the value
of LIFE in schools, page 227
34) Long Filmslide Service — "Boy Scientist,"
elementary filmstrip series, page 260
35) New York University — summer mottcm
picture workshop, page 228
36) North American Philips Co. — Noreko
Continental tape recorder, page 258
37) Peerless Film Processing Co. — film rc-
coaditioning, page 248.
38' Phiico Corp. — all-transistor TV camera,
page 249
39) Radio-Mat Slide Co. -
264
40) Rapid Film Technique
tion, page 267
slide mats, page
— film rejuvena-
41) Stik-a-letter Co. — visual letters, page
267
42) Sylvania Electric Products
projection lamps, page 253
Blue Top
43) Technifax, Inc. — Visucom program, page
226
44) Vacuumate Corp.
ess, page 260
■ film protective proc-
45) Victor Animatograph Corp. — 16miii*
sound projectors, back cover
46) Viewlex, Inc. — Viewlex V-25 35miii^
filmstrip and slide projector, page 261
47) Visual Sciences
page 260
science filmstrips,*
48) Wallach & Associates, Inc. — filn
disc storage cabinets, page 265
and.
49) Webster Electric Corp. — Ekotape re-
corders, page 259
270
EdScreen & AV Guide — May, 1959
)UCATIONAL SCREEN AND
Jnecejved /
^^fil2 1959
AUDIOVISUAI
lUIDE
J/nie, 1959
cne from "New Faces of Africa," Broadcasting and Film Commission
itional Council of the Churches of Christ in the U. S. A.
PRACTICAL USE OF CLOSED CIRCUIT TV— p««^« 284
TRANSPARENCY TRICKS />«^« 288
MAKE YOUR OWN SLIDES
^th the new^
Tecnifax Slidemaster System
I he Tecnifax Slidemaster System is on
integrated process for producing Dia-
zochrome multi-colored slides for over-
head projection . . . from the original
drawing through mounting of the slide.
No special skills are required . . . rudi-
mentary techniques produce dramatic,
colorful, professional-looking trans-
parencies.
PROTO-PRINTER ... a compact, portable, platen
printer, weighing only 37V2 lbs . . . equippecJ with a
readily-replaceable photo-flood lamp, controlled by
an automatic exposure timer.
"PICKLE-JAR" DEVELOPER ... a sim-
ple, trouble-free ammonia-developer,
with a new, hinged lid for rapid, fume-
free insertion and removal of films.
TECNIBOARD ... a basic component of the system,
used for preparation of masters, as a platen for expo-
sures, and for mounting of slides.
FOR ADDITIONAL INFORMATION
For additional information and
prices, please write to Section IS,
Visucom Laboratories, Tecnifax Cor-
poration, Holyoke, Massachusetts.
Please indicate in your letter the na-
ture of your interest in Visual Com-
munication activities.
INTRODUCTORY KIT . . .
contains enough Diazochrome
film, mounts, and accessories
to produce ten five-color
transparencies . . . plus in-
struction manual and Diazo-
chrome Color Guide.
TECNISTAPLER . . . special,
heavy-duty stapling pliers for
hinging overlays on dynamic
transparencies.
V.
TECNIFAX
CORPORATION
Manufacturers of
Visual Communication
Materials
and
Equipment
HOLYOKE, MASSACHUSETTS
774
FA^rreon Tt AV Guide — June 1 9S9
NO MORE
AUDIO-
VISUAL
ROOMSI
uidio-Visual rooms (special projection rooms) are
o longer ade(|uate. The ambient light of the modern
la-ssroom must be quickly and easily adjusted to suit
ny subject, projector or student activity. LEVOLOR
LUdio-Visual Venetian blinds can be installed in all
lassrooms to do just that.
Vith a LEVOLOR installation, the instructor can at
ny time and for any subject quickly and easily adjust
he classroom light. There's no delay, no need for a
pecial room assignment.
Be sure to specify
The Scientifically Developed Audio-Visual Blind
SOPyniCHTL LEVOLOR LORENTZCN. INC.
Write for
Levolor's invaluable
survey report
"How Dark Should
Classrooms Be For
Audio-Visual
Instruction?" No charge
or obligation. Write to
Audio-Visual Dept., Levolor
Lorentzen, Inc., 720 Monroe St.,
Hoboken, N. J.
■r\'^rrPOr, f-r A\/ C, ,;Ac l,,,-.o 1 QC^Q
EDUCATIONAL SCREEN AND
AUDIOVISUALI
GUIDE
June, 1959 Volume 38, Number 6, Whole Number 376
EDirORIAL
283 Progress Report on Glass
ARTICLES
284 Television as a Teaching Fool Robert M. Diamond
288 Techniques tor Making Transparencies Hmvey R. Frye
291 AV Courses for Teachers — Essential or Expendable?
/. Robert M)irray
294 AV Coordination in a Large Urban School Edivard J. Kosell
*^^^''
IDUCATIONAL
lESS
iSOCI
DEPARTMENTS AND FEATURES
278 On the Screen
280 Have You Heard? News About People, Organizations, Events
282 With the Authors
282 Calendar of Coming Events
296 Film Evaluations L. C. Lanon, Carolyn Guss
300 Filmstrips Irene F. Cypher
302 Audio Max U. Bildersee
304 AV in the Church Field William S. Hockman
307 New Equipment and Materials
312 Helpful Books
313 Trade News
314 Index to Advertisers
Inside Back Cover— Trade Directory for the AV Field
Founded in 1922 by Nelson L. Greene
BUSINESS 8: EDrrORlAl. ADDRESS; EDUCATIONAL
SCREEN & AUDIO-VISUAL GUIDE, 2000 Lincoln Park
West BIdg.. Chicago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm volumes, write
I'niversitv Microfilms, .Ann Arbor. Michigan.
SUBSCRIPTION PRICE (U. S. currency or equivalent):
Domestic— $4 one year, $6.50 two years, $8 three years.
Canadian and Pan-American— 50 cents extra per year.
Other foreign— $1 extra per year. Single copy— 45 cents.
Special August Blue Book issue— $1.00.
CHANGE OF ADDRESS should be sent immediately to
Allo»
insure uninterrupted delivery of youi magazine,
five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE i'
published monthly by Educational Screen, Inc. Publicatiol
office, Harrington. Illinois: Business and F'ditoriai Office
2000 Lincoln Park West BIdg., Chicago 14, Illinois. Printec
in the U.S.A. Re-entered as second-class matter October
1953 at the post office at Barrington, Illinois, under th(
Act of March .?, 1879.
ENTIRE ISSUE COPYRIGHT 1959 BV
THE EDUCATIONAL SCREEN, INC.
276
EdScreen & AV Guide — June, 1959
NEW from fPACf
A Comp/ete/y Mobiie
Uucatioiiai TV System
ANY CLASSROOM CAN BE A STUDIO WITH THE ETS-1
The new ETS-1 television system goes
to class with the student. Never before
has the versatility of a completely mo-
bile closed circuit system been available.
In the studio for the first morning
class, then down the hall for a special
laboratory session — through standard
30" doorways — in standard elevators
and in and out of the panel truck wind-
ing up back in the studio ready for
classes the following day.
Typical advantages of the ETS-1 are:
Complete flexibility of equipment; start-
ing with a single camera chain and
working up to the full complement of
equipment is possible. Extremely high
picture quality. Simplicity of operation.
Ease of maintenance with slide out racks.
Plan your Educational Television
program now around the new Dage
ETS-1. Obtain professional quality
with complete mobility.
Write today for a descriptive brochure on tlie ETS-I and helpful hints on how to
plan your educational television system. Write: Manager of Educational TV Sales.
DAGE TELEVISION — a division of
Thompson Ramo Woo/dridge Inc.
Michigan City, Indiana
' XrX
liina iqc;q
USEFUL!
products for your
A-V equipment
PORTABLE
PROJECTOR
CABINET
AND STAND
All steel, 42' high,
29' X 17' plywood
top with safety rail.
Gives over 1 1 cu. ft. for storage of projector,
speaker, etc. Adjustable shelf. Safe-locking
panel door. Four 3' casters, two with brakes.
Baked enamel finish in tan or gray.
Model No. 42
PORTABLE
STEEL
PROJECTION
STAND
^^^^^^L Four 3' casters, two
^V^J^^^Hy with brakes. Height :
^^^■P^ 41'. Stable, tapering
• design (19' x 311/2'
at bottom) 18' x 26' at top. Rail on 3 sides.
With non-skid rubber shock-proof mat. All
steel, with.l' tubular steel frame. Baked
enamel in tan or gray.
Model No. 41
Use individually! ■
or stacked!
TAPE AND FILM CABINETS
For every need ... 5' or 7" tapes, film strips,
slides. Cabinets are all steel, with full suspen-
sion drawers. Photo shows each type of
cabinet stacked on handy Mobile Cart.
YOUR INQUIRY promptly answered on
above items; also, Film Storage Racks,
Record Storage Cabinets, Phono Carts,
Lecterns.
ON THE SCREEN
SINCE 1905
MFG. CO.
Depf. ES 112 Ontario St. S.E., Mlnneopolii M, Minn.
278
Cover Scene
"New Faces of Africa" is the subject
which provides the June cover picture.
This film, developing the theme of
growth and unrest in formerly un-
developed lands, is the 1959-1960
foreign mission study film of the
Broadcasting and Film Commission.
Natiofial Council of the Churches of
Christ in the U. S. A., 220 Fifth Ave-
nue, New York City 1. For further
details, turn to the listing in the
New Equipment and Materials section.
July Convention Issue
Next montli we will present a com-
]jrehensive lineup of the great NAVA
Convention taking pl;i(e July 2.")-28
as well as program listings of the six
(oiuurrent organizational meetings:
Educational Film Association; AV
Workshop for Industrial Training
Directors; Agricultural AV workshop;
Religious AV Workshop; AV Confer
ence of Medical and Allied Sciences
and .\ssociation of (Ihief Slate Schoo
.W Officers. A complete exhibitor's lisi
will be presented, along with a large
array of new equipment and a cross
index of manufacturers, distributors
and all types of audiovisual equipmem
and materials. This should prove to b<
a helpful addition to our regular serv
ice, deserving of a convenient locatior
on the audiovisual director's desk al
year round.
Last Call for Copy!
Recently a mailing was sent out to manufacturers in this field,
giving them the opportunity to be listed in our complete
Guide to Sources of Audiovisual Equipment and Materials,
and to display in print their newest products. If through
some accident you did not receive one of these letters, you
may still be listed in the July issue, provided informntion on
the type of equipment and materials is in our hands by
June 9.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
aging Editor. WILLIAM 5. HOCKMAN, Editor
for the Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluations.
MAX U BILDERSEE, Editor for the Audio
Field. IRENE F. CYPHER, editor for New Film-
strips. PHILLIP LEWIS, Technical Editor. WIL-
LIAM F. KRUSE, Trade and Public Relations.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager, OLIVE
R. TRACY, Circulation Manager, PATRICK A.
PHILIPPI, Circulation Promotion. WILMA
WIDDICOMBE, Advertising Production Assist-
ant.
Advertising Representative!
WILLIAM LEWIN, 10 Broinerd Rood, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago M, 111. (Bittersv^eet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, Son
Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educationol Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintendont
Portland, Oregon, Public Schools
MARGARET W. D1VI2IA, Supervisor in Chargr
Audio-Visual Education Section, Los An
geles City Schools, Los Angeles, Californi<
W. H. DURR, Supervisor, Bureau of Teochln.
Materials, State Board of Education, Rich
mond, Virginia
CHARLES F. HOBAN, Project Big Ben, Univer
sity of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary, Educo
tionol Film Librory Association, New Yor
City
F. EDGAR LANE, Supervisor, Instructionc
Materials Department, Board of Public In
struction, Dade County, Florida i
F. DEAN McCLUSKY, Professor of Educatlor
Head of Audio-Visual Education, Univer
sity Extension, University of Californio c
Los Angeles
SEERLEY REID, U. S. Office of Education, Hi
tional Defense Education Act, Washingto
CHARLES F. SCHULLER, Director, Audio-Visui
Center, Michigon State College, East Lor
sing, Michigan
ERNEST TIEMANN, Director, Visual Instructlo
Bureau, Associate Professor, Division c
Extension, The University of Texas, Austi
DON WHITE, Executive Vice President, Nc
tional Audio-Visual Association, Fairfa:
Virginia.
EdScreen & AV Guide — June, 195'
NEW
from Ozal
Audio Visual . . . the
PROJECTO-PRINTER 30
Malces transparencies for overhead projection
from any source material , , .in minutes!
Now, with the new Ozalid Projecto-Printer 30, you can
prepare transparencies — on the spot — without being a
photographic expert. Using any original visual source ma-
terial . . . textbooks, manuals, charts— whether opaque
or tracings — two-sided, or even book -bound . . . you
can get dozens of new visual effects in black and white
or color. You need no darkroom— no trays— no mixing
of messy chemicals. The Projecto-Printer 30 is a simple,
self-contained unit and the cost is low. The simple
process takes mere minutes. Anyone in your office can
make projectables in just a few easy steps.
Overhead projection gives
you complete flexibility in
planning and delivering
your presentation. Use the
projection stage as a
"blackboard" for specific
emphasis. You're in com-
plete control — no need
for an assistant.
Ozalid, Dept. No. 16, Division of
General Aniline & Film Corp.
Johnson City, New York
Please send me your descriptive
literature on the Projecto-Printer 30.
Name
6
i /
ZALID
audio- tAuali
Ozalid Division of
General Aniline & Film Corporation
Company.
Position
State-
idScreen & AV Guide — June, 1959
279
HAVE YOU HEARD?
I
News About People, Organizations, Events
At Florida workshop Jim Froberg, graduate student at Florida State University, demon-
strates transparencies with the overhead projector for a group of teachers.
Florida Group Holds
AV Workshop
The Audiovisual Section of the
Florida Education Association pre-
sented a program for teachers at the
annual meeting March 20, in Tampa,
Florida. More than a thousand teach-
ers listened to Dr. Irene Cypher and
participated in the meeting. The first
part consisted of a talk by Dr. Cypher
on the "Importance of Materials in
Teaching," and a visualized demonstra-
tion on "Display Materials ' presented
by Otis McBride and Bill Quinly of
Florida State University. During the
last hour teachers visited twenty-odd
concurrent demonstrations covering a
wide range of instructional materials.
These included such topics as making
transparencies, the polaroid camera,
homemade filmstrips, puppets, arithme-
tic kits, Junior Museum materials, types
of book bindings, the micro projector,
school participation in fair exhibits,
new science lx)oks, book illustrations,
elementary science carts, elementary
industrial arls carts, dry mounting,
wet mounting, rubber cement mount-
ing, vertical file and dioramas.
Response to the program has been
enthusiastic, and the evaluation indi-
cates that the AV Section will be asked
to present programs for teachers at
each annual meeting.
280
Annual AV Workshop
At Indiana U.
"Improving Learning Through the
Use of .\udiovisual Materials" is the
theme of Indiana University's annual
audiovisual conference-workshop, to
be held on the campus June 22-26.
Lectures, panel discussions, demonstra-
tions and informal group participation
are designed to be beneficial for all
those interested in the educational
use of audiovisual materials. Monday
through Friday, the programs will be
centered around: the curricular basis
for the use of AV materials; techniques
for making ,\V materials; suggestions
for using AV materials; practical as-
pects of administering an AV program;
evaluation of AV programs.
One hour of credit may be earned
for attendance at the complete con-
ference. For further information, write
Dr. Carolyn Guss, Audio-Visual Cen-
ter, Indiana University, Bloomington.
Questionnaires Test
Reactions to ETV
Henry S. Dyer, Educational Testing
Service Vice President for Research
and .\dvisory Services, and his assist-
ant, Anne H. Ferris, have developed
an evaluation questionnaire callec
"Sizing Up Your School Subjects.'
The approacli is indirect in order tc
get the students' unbiased reactions
.Ml students in a given grade complete
tlie questionnaires, those in experi
mental TV and control groups as wel
as those who have no connection with
the study. Only the answers from th<
experimental and control groups are
used in the analysis.
Topics under discussion include
the student's likes and dislikes in sub
ject areas; ease of learning; time in
volved in studying and preparation,
comparative u.sefulness of the subjects;
how much the student feels he is actu
ally learning.
USF Opens New
Language Lab
The University of San Francisco has
constructed a sixty-booth, $40.00(
electronic language laboratory, undei
the direction of Father P. Carlo Rossi
S. J., member of the language faculty
Students will now spend two hours in
class and four in the laboratory, where
each student will be able to proceed
at the level of his own ability.
People in the News
Col. Homer F. Kellems, nationally
known lecturer, educator, and directoi
of photography for Eye Gate House
Inc., was ambushed and killed by W
gerian rebels early in March. He was
on a photographic assignment with
his assistant, William B. Hobbs (whc
survived), and had just entered th(
rebel-infested area of West Algeri;
from Morocco. It is thought that th(
rebels were ignorant of his nationality
Col. Kellems was the first ,\mericai
killed in the four-year-old rebellion.
John T. Hawkinson, manager o
audiovisual services for the Ulinoi
Central Railroad Company, Chicagc
was elected president of the Industria
.Audio-Visual .Association at that oi
ganization's annual meeting in Chicag
on April 28, 29 and 30. The retirin
president is Frank B. Greenleaf. filr
supervisor for United States Stee
Corporation's Chicago district.
EdScreen & AV Guide — June, 195'
At the Sunset Heights Elementary School, selected by fhe A. A.S.A. for its exhibit of outstanding school
designs, Mr. J. H. McBurney, Superintendent of the Webster City, Iowa, Community School District, soys:
"...trouble-free performance, yet our film schedules
really punish these Kodak Pageant Projectors."
"Our projectors must run constantly against a tight
schedule, because we have only one week to show
rented films throughout our entire district.
"Our ten Pageants stand up well against this
grueling schedule, seldom needing service. Yet,
when service is required, our Kodak Audio-Visual
Dealer is quick to respond.
"We use Pageants exclusively."
One reason why Kodak Pageant Projectors stay
trouble-free — they're built to keep an operator out
of trouble.
No confusion: No parts for an operator to attach
incorrectly. Reel arms and drive belts, for example,
are permanently attached.
Easy operation: No trouble-making threading
problems. The film path is printed in red right on
the machine. One try is all anyone needs to thread
it properly without getting into trouble.
Permanent lubrication: No under-oiling or over-
oiling problems. No need to keep lubrication rec-
ords. Pageant Projectors are oiled for life at the
factory.
Ask your Kodak Audio-Visual Dealer to demon-
strate. Or, for literature, write for Bulletin V3-22.
Kodak Pageant Projector y^AStfAAti KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
dScreen & AV Guide — June, 1959
281
With the Authors
Calendar
Robert M. Diamond is presently in
charge of the rlosed-circuit television
experiment taking place in the Plain-
edge High School, l-ong Island — the
subject of his article appearing in
this issue. For two years he taught
in the .Schenectady public schools, and
during this time presented the TV
series "From Og to Infinity" for the
Mohawk-Hud.son Television Council
over WRGB. These programs were
used in .schools throughout upper
New York State, Canada and New
England in 1957-58. Mr. Diamond is
also a member of many educational
and audiovisual associations.
Harvey R. Frve serves as supervisor
of the Graphic Arts Department of
the .Audio-Visual Center (which de-
partment he formed in 1948), and
Instructor of Education at Indiana
University. An authority on the pro-
duction of inexpensive visual ma-
terials, he developed the first course
in this subject in 1950, has written
many articles on it, and has served
as educational author for a series of
films on the topic now being dis-
tributed by the University. Mr. Frye
has given demonstrations of his
methods before many audiovisual con-
ferences and workshops.
Edward J. Kosell is assistant prin-
cipal of the Rowland Elementary
School, Chicago. He has been an
audiovisual coordinator for approxi-
mately three years, and is also a
well (|ualified teacher of the cdiuable
mentally handicapped and adjustment.
.\t present. Mr. Kosell is working on
his Ed. D. degree at Loyola University.
J. Robert Murray, who has made a
thorough study of the place of AV
courses in the teacher training curricu-
lum, is Associate Professor of Psychol-
ogy and Education, and Coordinator
of the Audio-Visual Center at the State
Teachers College, Indiana, Pennsyl-
vania. A member of various organiza-
tions, he is presently secretary-treasurer
of the Pennsylvania .\udio-Visual As-
sociation for Teacher Education.
Department editors are: AUDIO—
Max U. Bildersee, audio education con-
sultant, state department of instruc-
tion; AV IN THE CHURCH FIELD
—William S. Hockman, Director of
Christian Education, First Presbyterian
Church, Glens Falls, N. Y.; FILM
EVALUATIONS-L. C. Larson and
Carolyn Guss, both of the Audio-
Visual Center, Indiana University,
Bloomington; FILMSTRIPS - Irene
F. Cypher, Associate Professor of Edu-
cation, New York University.
The keystone/ Standard Overhead Projector
is available i for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de
signed for the projection of Standard (3i/4" x 4") Lan-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 214" Slides, Strip Film, and Microscopit
Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, anci Elementary Science.
In the Mathematics Category in teaching Number
Combinations tachistoscopically; Solid Geometry with
Stereograms.
In the Modern Languages Category in teaching
French and Spanish with Tachistoscopic Units.
Write for Fiiither Information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO., Meadville, Pa. Since 1892, Producers of Superior Visual Aids.
June 15-17— Technical .Association of
Ciraphic .Arts, annual meeting,
Rochester, N. Y.
June 15-19— Television Workshop, San
Jose State College. San Jose 14,
Calif.
June 22-2()— Indiana University .A-V
Workshop, Bloomington, Ind.
July 10-11— New York State .\uclia-
Visual Council, summer meeting,
Statler-Hilton Hotel, Buffalo. N.Y;
July 10-12— .Associated .Amateur Cine-
ma Clubs, Inc., Film Festival, Ckm-
rad Hilton Hotel. Chicago. 111.
July 19-23— National Institute for .A-V
Selling, llth annual. Indiana Uni-
versity, Bloomington, Ind.
Julv 19-28— C:ooperative Conference on
Instructional Materials, Univer^
of Texas, .Austin, Texas. ■
July 20-31— .Annual Laboratory
Demonstration Workshop, The Bett;
Reading Clinic, Haverlord, Penn.
July 25-28-National Audio-Visual As
sociation Convention and Exhibit
19th annual, .Morrison Hotel, C;hi
cago. 111.
.Aug. 10-21— Summer .Audio - Visual
Workshops, Syracuse University
Syracuse, N. Y.
Aug. 16-22-Robert Flaherty Film
Seminar, 5th annual. University ol
California, Santa Barbara Campus,
Goleta, Calif.
•Sept. 2-13— North American Interna
tional Photographic Exhibit, nine
teenth annual; closing dates foi
prints July 24 and slides, .August 7.
California State Fair and Exposi-
tion, Sacramento, Calif.
Sept. 6-1 1— International Conference
on .Audio-Visuals in the C:hurch,
16th annual. Green Lake, Wise.
Dept. of AV and Broadcast Educa-
tion, National Council of Churches,
257 Fourth .Ave., New York 10.
N. Y.
Sept. 280ct. 1-Industrial Film and
.AV Exhibition. New York City.
Oct. 26-30-Society of Photographic
Scientists and Engineers, annual na-
tional conference, Edgewater Beach
Hotel, Chicago, III.
Oct. 26-30-National .Association ol
Educational Broadcasters, Sheraton
Cadillac Hotel. Detroit, Mich.
282
EdScreen & AV Guide — June, 1959
editorial
It's been a whole year since we've said anything about daylighting.
layiighting, you know, is that practice formerly advocated by glass
onipanics and some school architects which brings so much day-
ght into the classrooms you can't use them to teach in. At least
on can't teach with audiovisual materials; and you and we know
lat's the best way to teach.
Last year we cried out in protest to an advertisement pleading
ir classrooms flooded with sunlight, built with "the largest possible
reas of glass to gather in this light . . . clear glass from floor (or
iw sill) to ceiling, and room wide." Though it was a beautiful
aur-page fidl color ad, we didn't like what it had to say. From our
oint of view it was completely in conflict with our beliefs about
istruction.
We suggested that you write the company and tell them the facts
f audiovisual life. Whether you did or not, they've learned. We
eport progress — both in glass making and in ad writing. They now
ecogni/e the need for audiovisual materials in teaching. This is
eartening. What's more, they've got a new kind of glass for win-
ows that ]jermits you to use just as much as before, but this new
lass blocks out 55.8 percent of the light. That is progress.
Let me tell you more about the current ad. It's six full color pages
his time telling about San Angelo Central High School in San
ngelo, Texas. It's a campus type school of eleven buildings. Truly
I is one of the most beautiful high schools we've ever seen or seen
ictured. Teachers, administrators, jjupils and architects quoted in
lie above ad have only highest praise for this magnificent school
lant. Even though glass has been used lor both interior and ex-
erior walls, you can use audiovisual materials and equipment.
Superintendent Wadzeck in an interview for the ad said, ". . .
n many places you can see right through the buildings because of
he glass." The questioner then asked, "Doesn't that interfere with
he use of visual aids?"* The reply was positive and direct, "Not
n the least. Lhe plate glass in the outside walls is a low-light-
ransmission type and we have drapes for the interior walls. We
ave invested over .S1(),000 in a variety of visual-audio (sic) equip-
nent and use it «// effectively."
Now, isn't that something! We were delighted to see this recogni-
ion of the place and importance of audiovisual instruction in an
dvertisement for glass. Furthermore, there was no emphasis on
layliglu. In fact, whereas the word "daylight" had been used a
lozen or more times in four pages last year, I could find it only
wice in this year's six pages.
I read every word, too. Especially intriguing is this apparently
lew idea of low-light-transmission type glass. They point out that
)rdinary quarter inch plate glass transmits 89.1 percent of the day-
ight. This new kind is neutral grey in color. It lets in only 44.2
)ercent of the light. This results in reduction of glare and brightness.
Now we don't know a thing about glass making, but if they can
lo this, it would seem that their research divisions could carry
progress fmther. Surely they should be able to develop black plate
[lass that would transmit only 00.2 percent of the daylight! This
hen could be used as an alternative to audiovisual blinds and
lark shades. .And then they could run tho,se beautiful six ]Jage
idvertisements in audiovisual magazines and we wouldn't have to
ell you about them anymore! You could read them yourselves!
Progress
Report
on
Glass
Paul C. Reed
*Apparenlly they didn'l ktiou' that the term "visual aids' is no longer used
n tlie best audiovisual circles.
-June, 1959
283
by Robert M. Diamond
Television as a
Teaching Tool
O
N September 4th, 1958, an experimental
project in educational television was begun in
the Plainedge school system. During these months
we have seen the medium develop into an out-
standing teaching tool. Every department within
the junior and senior high school has used tele-
vision to enrich, improve and diversify the in-
struction.
The Plainedge school system is typical of
Long Island schools, in that it is located in a
strictly residential area with all the tax and
heavy population problems that this implies.
What is atypical is the administrative approach
to television. Several years ago, when plans for
the new high school were first submitted, there
was included a complete master antenna system
that would reach every room within the building.
Also included in the plans were a studio and
control for a closed-circuit originating point.
Although a separate sound system for the tele-
vision broadcasting would have been preferred,
it was far more practical and economical to use
the schools central V.A. system.
The early planning for the television program
was done by the supervising principal, the assist-
ing supervising principals and the high school
administrators. Their recommendations were
then passed on to the school board for approval.
Once the board had approved the project, the
284
administrators looked around for a coordinator.
What was needed was an individual with both
educational and television experience, who would
be able to help the further conceptual develop-
ment and then be able to run the program.
The previous year I had been fortunate to
have been chosen by the Schenectady school sys-
tem and the Mohawk-Hudson Television Coun-
cil to produce a program over WRGB for the
schools affiliated with this group in New York
State, Canada and New England. With this
background plus several years of teaching and
work in Audiovisual aids I was able to qualify
for this position— a job that has given me ex-
citement, creativity and enjoyment that I have
never before experienced.
As the plans for the new school were develop-
ing, so were the concepts that would later shape
the programs themselves. It was decided that
at Plainedge, television was to be used as a
teaching tool. The purpose of the project was
not to save teachers, but to raise the teaching
level by bringing to them new methods and addi-
tional resources.
With the development of this concept came a
basic pattern of the equipment that would be
needed. The equipment had to be simple, as it
was going to be completely student operated
and maintained. The control system would have
EdScreen & AV Guide — June, 1959
"lb«a» '
"Ws'
During a progiam on Japanese culture, a student inside the control room selects the camera picture
that will go on throughout the school (as shown in the small set, center). He also controls the
Zoomar camera.
to be limited to as few operations as possible
and all this would have to be done within a
limited budget.
After investigating all the equipment that
was then available it was found that there was
none that would serve our purpose. At this time
it was decided to see if it were feasible and
possible to have our equipment custom designed
to meet our needs. We found a company in New
York City who could supply us with highly
effective equipment, custom designed for our
needs and within our budget.
Then came the realization that to be of great-
est use the entire setup would have to be porta-
ble. From this evolved the equipment that we
now have. In constant use are two independent,
basic camera chains. Each is equipped with an
automatic light compensator. One camera is stu-
dent operated while the other is remotely con-
trolled from our control console. This remotely
controlled camera also is equipped with a three
to one Zoomar lens. We can now televise from
any room in our building to any other. Within
fifteen minutes our complete television network
can be moved to another part of the building.
One camera may be used to televise to the rest
of the school while the other is moved into a
classroom with several receivers (we have twelve,
all mobile) for use within that room alone; the
camera can be operated by the instructor without
student assistance. The teacher uses controls
in this situation.
Here is a review of the steps involved in the
organization of the closed-circuit television pro-
gram in a high school. The administration de-
cides what the needs of the school are. Can
television help meet these needs? If telvision
can meet these needs, what will be the basic
objective of the project? What will be the cost
of such a program?
Suitable information must be prepared to be
submitted to the school board for approval. Once
approval comes, personnel must be hired to put
the project in operation. A constant re-evalua-
tion of the project is carried on to see if the
objectives are being met.
After the designing of the equipment was
complete it became necessary to face the prob-
lem of making sure that our programs fit the
basic aim of being teaching tools. To do this
it was imperative that each program be designed
to fit a specific part of the course syllabus and
that it would reach the students at the exact
time that area was being studied. Over the
period of time this project has been in operation
three different types of programs have evolved.
Each meeting our requirements, but each meet-
ing them in its own way.
First, there is the type of program that brings
to the classroom resources that otherwise would
be unavailable. A majority of our programs are
of this type. We have had the cooperation of
businesses both large and small, foreign coun-
tries, teachers and outstanding personalties. We
■June, 1959
285
A model of Leonardo da Vinci's "file omer" is used in an introductory program to science and in-
vention ,n the jun.or high school. At left is Dr. Roberto Guatelli, da Vinci audioritv from IBM
which provided twenty working models of the latter's inventions. In the center is the author and
at right the camera operator watches the studio monitor for focus and lighting.
have found that by using television and thus
reaching a greater number of students we have
been able to have this cooperation that otherwise
would have been impossible. We have also been
able to make better use of the skills possessed
by members of our faculty. Now many students
may receive the benefits of projects and special
presentations taking place within other classes
in the same subject area.
The second type of program enables teachers
to present material in a much more effective
manner than ever before. For our biology classes
we now move the remote controlled Zoomar
camera and four receiving sets into the class-
room. For the first time "every student in the
class can follow along in a dissection step by
step with the instructor by watching the screens.
Gone are the days when several groups, one at
286
a tirne, came up to the desk, watched a demon-
stration and then went back to their seats to
work. Now an entire class period can be spent
on this presentation. Eveiy student has a front
seat, every student works on the same thing at
the same time. By using om- high magnification
lenses it is possible to fill up the entire screen
with the smallest of objects. Electronics classes
for the first time are learning to take apart and
put together a switch that up to now has been
too small for more than one student to see
demonstrated at a time.
The third type of program, while not as com-
mon as the first two, is still an extremely impor-
tant one. A library orientation that at one time
would have taken close to a month, with one
class going to the library at a time, was com-
pleted in less than two days. By televising from
EdScreen & AV Guide — June, 195?
the library into the English classes we were able
to reach all 2,200 siiiclents and yet free both the
library and its staff for other activities. The ad-
tninistration used television for their orientation
programs also. Hy this method information
reached the students in a better way and at the
same time saved both time and effort.
As is true of many things, the television proj-
ect is only as good as the programs themselves.
The programs at Plainedge are unique, not only
in the areas they cover, but also in the way they
are developed. There is no such thing as a
regularly scheduled jjrogram. The programs are
done only if they are recjuested by a teacher
or a department. Rarely will a class see more
than two or three television prograins a month.
We prograin for every department in the school.
We mold our programs to fit the classroom, not
our classrooms to fit the program.
.\t the beginning our teachers were skeptical.
We had many who had had previous experiences
with educational television that were not pleas-
ant. For this reason programming was started at
a slow pace. All of our earlier programs started
from within the television department and were
then offered to the individual teachers. When-
ever possible we tried to get individual teachers
to help us with the programs. At first this was
not an easy task.
The change that we were looking for, where
the teachers would themselves design the pro-
gram, started with a series of three programs on
the elections. These jjrograms were done at the
request of, and under the guidance of, the Citi-
zenship Education dejjartment. The first program
had a representative from each major party dis-
cussing the "Grass Root" politician. This pro-
gram was followed by two others where the can-
didates for office were interviewed by students
from the classes receiving the programs.
This scries brought us two important firsts.
For the first time a department was almost
entirely responsible for a program. By suggesting
the programs, by arranging for the speakers and
by having students from the classes ask the ques-
tions the teachers were able to have these pro-
grams cover exactly what they wanted them to.
These jjrograms also gave us the first oppor-
tunity to use the school's intercom system for
a question and answer period. Mid-way through
the program we allowed time for classroom dis-
cussion and during this period the rooms were
able to call in questions for the speakers. This
gave the teachers another opportunity to have
what they wanted (overed.
The election series was a turning point in
the programming at Plainedge. We have now
reached a point where our programs are devel-
oped in such a way as to meet the objectives of
the television project raised long before school
opens.
The basic idea for a program will usually
come from a teacher who will inention that
televising a specific area would be of great helii.
At this jjoint 1 will usually check with other
teachers in the field and see if this program
will fill the needs of many classes. I will find
out if the program fits directly into the course
of study for which it is intetuled. If the ]3ro-
gram woidd not be directly related, or if he
or she is the only teacher who can use the pro-
gram at that time, the idea will be dropped.
If there appears to be a demand for the pro-
gram the next question is, who should do it?
.Should we bring in an outside resource or do
we have in the school a teacher who could han-
dle the program? Often the teacher who had
the idea for the program will have a specific
person in mind. At least one person from the
departiTient will work directly with me on the
program until completion.
If an outside source is needed I will usually
make the initial contact. If, for example, indus-
try X says that they will be glad to help us with
a program, a ineeting is arranged. At this meet-
ing there will usually be representatives from
the industry, the teacher who suggested the
jjrogram, the department chairman and myself.
Before the meeting takes place the teacher and
the chairman will have contacted the other
teachers who will be able to use the program.
The objectives of the program, what they wish
included and when the program should be
scheduled as to tie in directly with the subject
area are discussed beforehand.
At this meeting the teachers will find out if
industry X will be able to do this program for
us. If the answer is affirmative a tentative pro-
gram is set up. At this point the representative
must return to his company to see if they can
meet the requirements of the department.
.Several weeks later I receive a plan for the
jjrogram from the industrial representative. If
this outline does not meet the wishes of the
teachers the program will be dropped at this
point. During this period there will of course
be much communication between the school and
the company. If the department is satisfied with
the suggested program the teacher working with
the jjroject will now make up an outline for all
the teachers in the department. 1 would like to
mention that several programs were cancelled
when they were not available at the exact time
they were needed.
This outline for the teachers will include
objectives of the program, when it is being tele-
vised, by whom, content as it relates to the sub-
ject area, suggested pre and post program activi-
ties and often a list of inaterials that industry
X has made available for the use of the teachers
in connection with the forthcoming program.
It is now up to the teachers. If they wish to
use the program a form is filled out which insures
the teacher that a television set will be in the
right room at the right time. In all cases pro-
grams are repeated so as to reach the greatest
nuinber of students as possible.
Brielly this describes the Plainedge program.
We believe we are doing the right thing, but we
are not sure. To see if we are meeting our ob-
jectives Dr. Roscoe Brown of New York Univer-
sity is researching oin- entire TV program.
Results of our early research will be available
shortly.
This type of jjrogramming has had direct im-
plications throughout the school. The principal
object is of course, the improving of instruction.
We believe this object is being met. We are
constantly reaching for more effective and en-
riched teaching. By using clo.sed-circuit tele-
vision as a teaching tool we feel that this is
taking place.
dScreen & AV Guide — June, 1959
287
by Harvey R. Fry
Techniques for Making
Transparencies
H ROUGH the years people depending
upon visual methods of communication have
depended strongly on collections of pictorial
materials called tearsheet files or "])icture
morgues." Most of the material is taken from
magazines, brochures, newspapers. These picture
files form an extremely valuable source of mate-
rial to be used for bulletin boards, flannel
boards, still picture sets, etc. Frequently en-
largement of this material is desirable. Some
teachers have taken the pictorial material,
mounted it carefully, eliminating unwanted con-
tent, and photographed it either on black and
white or color film, and made it into slides.
Use of the slide projector or the opaque projec-
tor of course magnifies the material on the
screen to a size that will permit the entire class
to view the jiicture content all at one time.
Giving these picture files a flexibility in use is
extremely important when a teacher desires
varied approaches in her method of communi-
cating.
With the increased use of large size transparent
overhead projectors, experimentation began in
trying to convert pictorial material from the
magazine page to a projectable transparency. A
great many approaches were made to this prob-
lem. A number of years ago commercial artists
found they could remove type from printed
pages with transparent tape. Others found they
288
could transfer ink from a printed page with a
combination of soap and turpentine. Through
a combination use of rubber cement and special
liquid plastic in an oven, an exciting method
of transferring printed images on glass evolved.
The results were excellent, but the process was
long and involved. Specially coated frisket paper
used by artists was found to "lift" the image
from the surface of clay coated paper. (See
Educational Screen and AUDIOVISUAL Guide,
February, 1955.) Due to the translucency of the
base material, good projection was slightly hin-
dered. Consequently, rubber cement was used
directly on clear acetate. If done carefully by a
person with experience, good results would occur
when conditions were favorable. The resulting
transparency had to be protected and transpar-
entized with the use of a clear plastic spray. Even
at their best these transparencies are very tender
and can easily be damaged by careless handling
and high temperatures.
Through all this experimentation, then, vari-
ous methods have evolved. One which has proven
extremely successful involves the use of heat and
pressure. A specially prepared transparent film
called Transpara-Film ' has been developed pri-
marily for converting printed materials to a
projectable form. Transpara-Film is a clear ace-
tate coated with a dry adhesive which, when
heated and placed imder pressure, will adhere
EdScreen & AV Guide — June, 195
Choose a picture of good quality.
to the printed surface of a tearsheet. After the
film has adhered tightly to the picture surface
it is placed in water. The water soaks through
the paper, releasing it from the acetate and
leaving the printed ink surface tightly impreg-
nated into the special adhesive surface of the
film. This then makes the image transparent
and projectable. The resulting transparency is
far more resistant to abrasion and heat than
the older rubber cement type transparencies.
With the ever increasing use of tearsheet mate-
rials in the teaching situation the dry mounting
method of mounting pictures has become popu-
lar. This same dry mounting press also provides
the necessary heat and pressiue for the above
Transpara-Film process.
The following steps give a brief description
of how this process is possible.
A. To obtain good transparencies by this
method it is important to choose a picture of
good quality with no abrasions or wrinkles on
its surface. It is important to realize that the
resulting transparency is the same size as the
original picture. Thus, this system will lend
itself to the making of the larger size transpar-
encies for overhead and .H'4x4 projectors. Since
])rojection will magnify the printer's screen and
blemishes in the original it is never advisable
to make slides smaller than .^',4x4 by this method.
H. For this system of ink transfer to work
])roperly, it is important that only pictures
printed on clay (oated jiajjer be used. By taking
a wet finger and gently rubbing over an im-
printed area of the page, the moisture will dis-
solve the white day surface. If the paper is clay
coated, a white residue should form on the tip
of your finger. If this appears, it is quite safe to
assume that the ink will be transferable.
C. Trim the picture slightly larger than de-
Test for day-coated paper.
Trim film to size of picture.
Dry out picture.
As.semble "sandwich" in alxnc order.
EdScreen & AV Guide — June, 1959
289
Place film-picture combination in soapy water.
Peel off paper batking.
Wash off remaining clay and paper fiber.
Spray film for greater transparency.
sired ;ind cut a piece of Tian.sj):tra-Filni the
same size or slightly smaller so that none o( the
film will extend beyond the edges of the picture.
1). To assure a good transfer it is important
that the picture contain no moisture. Any mois
tine may be removed by placing the picture in
tlie warm dry mounting' j)ress for a few seconds.
E. The press must be set at a temperature of
270° to make transfers. Too little heat will
prevent the film from adhering while too much
heat will (ause blisters to form. To assure good
all over pressure and heat a special combination
or "sandwich" of materials is important. .Most of
the elements of this sandwich are readily avail-
able in most communities or they may be ob-
tained in kit form. The elements are as follows:
(see accompanying diagram)
1. A sheet of masonite to iiurcase press
pressure.
2. A smooth piece of metal. (A photo-
graphic ferrotype tin is excellent for this
purpose.)
3. A sheet of felt.
4. The printed picture facing upward.
5. Transpara-Iilm with adhesive side against
face of ]jriiued jiicture.
6. The last element, another smooth metal
sheet with smooth side against film.
Now place the entire "sandwich" into the dry
mounting press for 8 to 10 minutes.
F. Place the film-picture combination in
soapy water for five to ten minutes. This may
require longer time depending upon the quality
of clay coating, etc.
G. When water has penetrated the paper sur-
lace, pull oft the jjaper backing. Sometimes it
jndls olf easily; at other times it may have to
be removed a small section at a time.
H. With a piece of cotton or a soft rag wash
off any remaining white clay or |ja]jer fibers or
you will not have a good transparency. Wash
off any soapy water and allow traiisparencv to
dry. Throughout the process the film may have
had a tendency to curl. Never force the film
to flatten out for you may damage the adherence.
However, after the transparency dries it will
be relatively Hat.
1. Although the resulting transparency will
project, an even better projection can be ob-
tained by giving the ink side of the film a light
coat of dear plastic such as clear Krylon - spray.
A light coat of vaseline will also help transpar-
entize the film.
J. The transparency is now ready to moimt
as desired.
It is important at all times to work cleanly.
Dust and lint will cause blemishes if allowed
between film and picture surfaces. It is possible
to transfer a picture exactly as it exists on the
printed page if instructions are carefidly fol-
lowed.
Through the use of this system a great many
new and varied materials can be made from
your picture file for projection, and for use on
light boxes and in cliaze reproduction.
(1) Transpara-Film: Seal, Incorporated, Shelton, Con-
necticut.
(-) Krylon: Krylon. Incorporated, Norristoivn, Pennsyl-
vania.
290
EdScreen & AV Guide — June, 1959
ESSENTIAL OR EXPENDABLE?
AV Courses
for Teachers
i->|iciiivf tt-aduis need to practice with modern
jols of teaching.
by J. Robert Murray
HOW essential are courses in
audiovisual instruction? Are
hey necessary, valuable, a waste of
ime?
In 1949, at a conference of fifteen
pecialists in teacher education and
ludiovisual instruction held at the
Jnited States Office of Education,
our recommendations were made
IS beinsr of prime importance at
hat time. They were:
1. That teacher education insti-
utions must make certain that
heir graduates were prepared to
ise audiovisual materials in their
caching.
2. That such institutions which
lid not then have audiovisual cen-
er should establish them and use
hem as laboratories for materials
listribution.
3. That they should take the
responsibility for helping school
ystems with in-service educational
programs with s])ecial reference to
ludiovisual materials.
4. That teacher education insti-
tutions should make use of the
most effective instructional ma-
terials.'
In 1956, not cjuite ten years later,
Benda found the belief prevailed
among New jersey college instruc-
tors that students entering the
teaching profession could obtain
the necessary training in the use of
audiovisual materials through inci-
dental classroom procedines rather
than from specific courses on the
subject.- This belief is so prevalent
in Pennsylvania at the present time
that there is a move on to reduce
the present course allotment time
or to absorb the audiovisual course
into other methods classes.
I. College Staff Opinion
Of The Audiovisual Course
A general indication of what
teachers college instructional per-
sonnel think about the audiovisual
course is exemplified in the follow-
ing example. An audiovisual in-
structor was approached by a fellow
teacher and asked if it would be
possible for a student to skip the
audiovisual course. It seemed that
the boy could already operate most
of the equi]3ment. But what does
research tell us concerning the pre-
service audiovisual course in teacher
education?
II. ResearcTi Studies
In Audiovisual Education
A. Beginning Teachers' Needs
White found that school super-
visors in the state of Wisconsin be-
lieved that beginning teachers
should be fully prepared to use
audiovisual methods when they
leave college. They wanted teach-
ers they selected for their schools:
1. to be acquainted with the ma-
terials that apply to the teachers'
own fields,
2. to be competent in the me-
chanical as])ects of the materials,
3. to understand and ajjpreciate
the pedagogical values of audio-
visual niL'thods ^ for producing a
more effective learning situation,
4. to know how to use audio-
visual materials so as to achieve
more effectively their inherent val-
ues and
5. to know how to evaluate the
methods and results they produce.^
The audiovisual specialist would
be the first person to concede the
difficulty in meeting these objec-
tives, and yet these are the major
purposes of every well organized
basic audiovisual course in the
country. ■
In conclusion it would appear
that the majority of these students
felt that the course should be of-
fered for three credit hours to per-
mit better coverage of certain skills
and technicjucs which they thought
of potential usefulness when they
started teaching. They also felt
that the course should immediately
precede practice teaching.
B. Ulilizalion of Materials
White found in his study the
following items:
1. That as a group (only two
had taken an audiovisual course)
the teachers surveyed did not use
all of the audiovisual materials at
their disposal.
2. That those teachers who did
use the six common methods sur-
veyed did not perform at the high-
est levels of usage.
3. That teachers were cognizant
of their own deficiencies in the
area of audiovisual methods, but
only to the point where their
EdScreen & AV Cuide^June, 1959
291
knowledge of the methods would al-
low them to realize and recognize
I heir deficiencies.
1. That the in-service training
programs now found in schools
such as those coiitae ted in the study
cannot be depended upon to pro-
vide competency in the area of
audiovisual methods.
5. That all people contacted in
the study, teachers and administra-
tors alike, were eager to have teach-
ers better prepared to use audio-
visual methods.
In conclusion White recom-
mended that each pre service
teacher take a complete and sep-
arate course in audiovisual instruc-
tion.''
C. Teaching Competency and Utili-
zation of Materials
Camp found in his survey in
New York State that, in general,
there is a significant positive rela-
tionship between administrators'
ratings of teacher competency and
the extent of audiovisual utiliza-
tion. Although he found no signif-
icant relationship between the level
of audiovisual training and admin-
istrators' ratings of teacher com-
petency, there was a significant
positive relationship between the
level of audiovisual training and
the extent of audiovisual utiliza-
tion in the group studied.
Teachers judged as most com-
petent may or may not have had
formal audiovisual training, but
they are much more likely to use
audiovisual materials extensively
than those teachers rated average
or poor. The teachers surveyed, in
general, felt that the extent of use
of audiovisual methods by the fac-
ulty in their teacher preparation
institutions had some degree of in-
fluence on the extent to which the
teachers themselves utilized these
materials.''
This perhaps proves the old
adage that we teach, not as we are
instructed to teach, but as we have
been taught. In one of the state
teachers colleges of Pennsylvania,
it was found that approximately
21 percent of the total teaching
staff had taken an audiovisual
course within the past fourteen
years. Less than 10 percent of the
faculty had taken a graduate course
in audiovisual during this period of
time, and approximately 20 percent
of those that had taken a course
were training school staff rather
than regular college classroom
instructors. This survey may be
typical of the United States, but it
is doubtful, since Pennsylvania has
required audiovisual training since
about 1910 and many of the staff
members are Pennsylvania grad-
uates. It may be that in other states
where audiovisual is not required,
the percentage xcould not be this
high.
This is not a criticism oi the in-
stitution, the teachers or their alma
maters, but points out the real
need for good in-service audiovisual
training within teacher education
faculties. The remarkable part here
is that many of the.se teachers have
taken their time and made great ef-
fort to acquaint themselves with
these modern tools of communica-
tion, rather than be content with
the traditional lecture method. It
is disturbing that a situation such
as this exists in teachers colleges
where the personnel involved may
determine, through their curric-
ulum coinmittees, what courses
should be taught.
Camp also found that the ma-
jority of teachers and administra-
tors surveyed indicated that they
favored a basic course in audio-
visual instruction as a requirement
in the teacher preparation curric-
ulum. Of the school administrators
surveyed, 97.6 percent felt that this
basic course shoidd be required of
all classroom teachers." It is worth-
while to note that the administra-
tors' judgments regarding the con-
tent of a basic course in this area
were in general agreement with the
recommendations of the National
Education Association and with
standard texts in the field. This
means that the course would have
to meet on the average of three
clock hours per week for a full
semester in order to cover ade-
quately the goals previously dis-
cussed as being basic.
In connection with Camp's study,
a step in the right direction has
recently been completed by The
Pennsylvania ,'\udio-Visual Asso-
ciation for Teacher Education. For
several years the members have
been working among themselves
to prepare a basic audiovisual
course of study for all teacher edu-
cation institutions. The Pennsyl-
vania Department of Public In-
struction is publishing and distrib-
uting the outline. This is strictly a
voluntary course of study, but if
it is followed by each teacher edu-
cation institution, Pennsylvania
can be assured that all gracluating
teachers have had the opportunity
at least of studying what is consid-
ered most important in audiovisual
education.
/). Audio-Visual Course Weaknesses
lienda's study in New Jersey
pointed out weaknesses which seem
to be typical of many regions in
the U. S. These were:
1. That beginning teachers were
not fully aware of the various
media's contribution to the teach-
ing process.
2. That broad understandings of
the various media were deficient
in some students even after a pre-
liminary course in audiovisual.
(It may be pointed out that with
a class which meets for an hour's
credit on Saturday, it is the remark-
able teacher indeed who can meet
the prescribed goals of audiovisual
education.)
3. That there was no established
course of study.
4. That classes were too large.
5. That equipment was lacking.
6. That instructors were too busy
with other courses or college du-
ties.
7. That the audiovisual courses
emphasized operation of equipment
rather than effective selection and
utilization.
8. That students were not af-
forded sufficient opportunity to ob-
serve the use of the various media
in actual practice. (Too often these
methods are only used in the audio-
visual class as demonstrations, but
never witnessed in other college
classes.)
9. That colleges have not stressed
the importance of audiovisual ma-
terials as an integral part of teacher
learning processes.
In conclusion, Benda recom-
mended that students must not be
expected to receive all their train-
ing in the use of audiovisual mate-
rials from other methods courses.
Certain understandings and skills
are taught only in audiovisual edu-
cation courses. He goes on to say
that the basic pre-service course
should meet three times per week
lor one semester."
E. Utilization of Materials
in Adult Education
In a study dealing with over
5,000 teachers in the public adult
schools of California, Harris found
some results very similar to the pre-
vious studies. Teachers with audio-
visual training used the main ma-
terials in ratios of from two to one
to three to one over teachers with-
out formal audiovisual training.
A very important finding was
that teaching experience had no
significant effect on the usage of
audiovisual materials.'^ This points
out the fallacy of many college pro-
fessors' viewjjoints that the begin-
ning teachers can acquaint them-
selves with these "audiovisual aids"
292
EdScreen & AV Guide — June, 1959
after they get out into the field and
gain the necessary experience.
III. Audiovisual Training —
Separate Course Or Integrated
Into Other Methods Courses?
With the impetus of visual sen-
sory methods back in the early
1920's the question arose: should
the courses in visual instruction be
separate or should guidance be of-
fered in special metiiods courses?
At fust the recommendations by
such leaders as Freeman", Ander-
son'o, Gregory", and McClusky'2
were that the subject should de-
velop within each methods course.
However, by 1932 McCIusky had
modified his original recommenda-
tion to state that a separate course
was necessary for emphasis. ^^
Yeager, in discussing the work
offered at the University of Pitts-
burgh, made the statement that
'Since methods courses do not
place adequate emphasis on the
use and care of visuaJ-sensory aids,
separate courses are necessary so
that evriy prospective and in-serv-
ice teacher will be brought in di-
rect contact, through participation
and application, with visual-sensory
aids developed sequentially and
practically applied."^*
IV. Future of Audiovisual
Education
What will the teaciier compe-
tency in the field of audiovisual
education be twenty-five years from
now? This is one of the most im-
portant present day problems.
Xocl points out that even now
the quality and variety of audio-
visual materials greatly outflank
teacher competency in effective use
of them. There is statistical proof
of our failure to use even a small
percentage of educational radio
programs. Everywhere you turn
there is a valuable source of pic-
torial materials, yet teacher use of
these materials is very limited. De-
veloping teacher competency in
the use of these materials is a
res]Jonsibility of both teacher edu-
cation institutions and school ad-
ministrators.
The problem has two aspects, in-
service and pre-service training.
Teachers colleges have the primary
responsibility for the pre-service
asfiect. Indications are that teacher
education institutions are begin-
ning to recognize the problem. The
future will bring courses, units,
and practice experiences into the
teacher training curricidum, which
will assure teacher training com-
])etency in audiovisual education.
Many teacher education institu-
In lari;c classes, AV teacher must often rely on supplementary materials.
tions will require this work and
college instructors will make use
of these materials as an integral
]5art of their classes.^-''.
McCIusky states that twenty-five
years ago the niunber of audiovis-
ual specialists with doctor's de-
grees could be counted on one
hand. Phi Delta Kappan, February,
1952, reported no less than fifty
doctorial theses in progress in the
audiovisual field. The number of
higher educational institutions of-
fering courses in audiovisual has
increased from 21 to over 250 dur-
ing the last twenty-five years.*"
Moldstad, writing in the Audio-
Visual Communications Revieiu, in-
dicates that there have been ap-
proximately 420 doctoral studies
completed in audiovisual education
between 19.S()-1956 and an addi-
tional 93 studies completed in
1956 through September of 1957.*'
What is the future for audiovis-
ual? The facts show that audio-
visual education is an integral part
of teacher training. The utilization
of audiovisual instruction has
spread steadily during the past
quarter of 'a century and will con-
tinue until the concept permeates
education at all levels.
The growing interest in develop-
ing more effective media of com-
munication wifl give impetus to
the movement, .\nother motivating
force will stem from the stigma sur-
rounding verbalism. People are be-
coming more and more distrustful
of fancy phrases. They want plain
talk and understandable presenta-
tions. The establishnvent of serious
graduate study iri audiovisual
techniques at the university level
is a recognition of the need for pro-
fessionally trained personnel to
help in the task of making learn-
ing and commimication effective.
If the schools of today are to keep
pace in practice with the tech-
niques of communication in use in
the larger commimity which they
serve, studies in audiovisual educa-
tion are a must for tomorrow.**
1, 3, 4. Wliite, F. A., "Teacher Compe-
tence in the Use of Audio-Visual Ma-
terials," Audio-Visual Communications
Review, Department of Audio-Visual
Instruction National Education Associa-
tion. Vol. 1, No. 2, Spring, 1953, pp.
91-98.
2, 17. Benda, H. W., "A Plan for the
Improvement of the Pre-Service Course
in Audio-Visual Education for the State
of New Jersey," Dissertation Abstracts,
University Microfilms, Vol. 18, No. .5
(Ann Arbor, Michigan, 1958) pp. 17-27.
5, 6. Camp, M. B., "Some Factors Related
to the Utilization of Audio-Visual Ma-
terials, With Suggestions for Teacher
Preparation in This Area," (Unpub-
lished Doctor's Thesis, Penn State Uni-
versity, Pennsylvania, 1957).
7. Moldstad, J., "Doctoral Dissertations in
Audio-Visual Education" Audio-Visual
Communications Review, Vol. 4, No. 4,
Fall 1956, pp. 291-333, Vol. 6, No. I,
Winter, 1958, pp. 33-48.
8. Harris. R. W., "Use of Audio-Visual
Materials in Adult Education," Audio-
Visual Guide, Vol. 19, No. 8, April 1953,
pp. 5-6.
9. Freeman, F. W., "Graduate Training
in Visual Instruction," Educational
Screen, Oct. 1926, 5: pp. 489-491.
10. Anderson, C. J., "Some Unsolved
Problems in The Development of Visual
Education," Educational Screen, March
1936. 15: pp. 73-74.
11. Dale, E.: Dunn, F. W.; Hoban, C. F.;
Schneider, E.; Motion Pictures in Edu-
cation, H. W. Wilson Co., New York
1937, pp. 369-440.
12. 13. McCIusky, F. D., "Finding the
Facts of Visual Education; Growth
Through Teacher Training," Educa-
tional Screen, April-May, 1925, 4: pp.
203-4, pp. 272-6.
14. Yeager, W. A., "Preparing Teachers
in the Use of Visual-Sensory Aids,"
Educational Screen, March 1936, 15:
pp. 74-76.
15. Noel. E. G.. and Noel, F. W., "Look-
ing Ahead Twenty-five Years in .Xudio-
Visual Education," Kinder, J. S.,
McCIusky. F. D., The Audio-Visual
Reader (Dubuque: Win. C. Brown Co.,
1954), pp. 372-376.
16. 18. McCIusky, F. D., "Audio-Video
Distrust of Verbalism Gives New Im-
petus to Audio-Visual Education."
Kinder, J. S., McCIusky, F. D., The
Audio-Visual Reader, (Dubuque: Wm.
C. Brown Co., 1954), pp. 376-378.
EdScreen & AV Guide — June, 1959
293
AV Coordination
in a Large
Urban School
by Edward J. Kosell
M
.ANY teachers feel there is too much diffi-
culty involved in securing and setting up audio-
visual equipment for a fifteen minute educational
broadcast or a short instructional film; in conse-
quence, many children are deprived of the
proven benefits of these effective teaching mate-
rials.
On assuming the post of audiovisual coordi-
nator of a sixty classroom Chicago public ele-
mentary school, the writer decided to make it
just a little easier for teachers to obtain and use
the school's equipment.
No problem was presented in the use of film-
strip equipment. Several years ago it was de-
cided to have the school library be the distribu-
tion center and custodian for filmstrips and film-
strip projectors. Each teacher is given a listing
of the several hundred filmstrips comprising the
school collection; the teacher simply makes ar-
rangements with the librarians for the use and
return of this equipment. Incidentally, it was
found that a large standard 3x5 card file cabinet
can very easily be adapted for the storage of
many hundreds of filmstrips. The locking facili-
ties of this type of cabinet and its large size suit
it ideally for safe and convenient storage.
On the other hand an analysis of the extent
of participation in the reception of radio broad-
casts presented by the school system's educational
broadcasting station disclosed only a faint, sjxjr-
adic use of this facility. On inquiry, teachers
very frankly stated that too much effort was in-
volved in making weekly arrangements for edu-
cational broadcasts. Citing the same reason, even
more resistance was found to the use of instruc-
tional films.
By showing the teachers that the educational
radio schedule was set up so that particular series
were programmed on a full year's basis, the
writer was able to obtain 100 percent teacher
participation in the use of radio equipment for
the semester.
Semester schedules were drawn up. A copy
of the schedules was given each teacher. Also,
each of the school's four radios had attached to
it a routing sheet derived from the schedule.
In consequence, every teacher in the building
can very easily determine the location of any
radio at any time during the day.
It was found that scheduling of this type re-
sulted in a number of advantages. Radios leave
the office at the start of the day and are routed
from room to room by the teachers using the
attached routing schedules. Intermediate trips
to the office involving equipment handling and
the resulting greater chance for damage are
eliminated. Also, office personnel are saved the
trouble involved in the routing of equipment.
The last teacher using the radio is responsible
for its return to the office for overnight safe-
keeping.
Since the radios come to the room on schedule
and almost automatically, it is quite easy for
the teachers to make good use of them.
The cooperation of the school engineer was
enlisted in adapting several heavy radios to
"two-man" portability. This was done by attach-
ing a window sash handle to each end of the
radio. As a result, even the larger second grade
boys can move the radio from one room to
another.
Classroom use of sound motion picture equip-
ment for short and purely instructional films
also has its drawbacks. Perhaps understandably,
so teachers are quite reluctant to make the neces-
sary arrangements and go to the trouble of set-
ting up projection equipment for the usual
twelve to fifteen minute film.
It is here that the coordinator can be of
invaluable assistance; here that a little effort
on his part reaps great benefits for teachers
and children. All that is required is some
thoughtful scheduling and the providing of
that vital spark of enthusiasm.
Films are received weekly from the schools'
Division of Visual Education as a result of an
order compiled from teachers' requests.
To ex|>edite the formation of the schedule
and as a convenience to the teachers, pupil mes-
sengers go to the teachers whose requested films
were received. These teachers then indicate on
an accompanying blank schedule the time and
day on which they want their films shown, sub-
ject only to the restriction that they select a
day on which the projector is on their floor.
Next, the messengers visit all the other teach-
294
EdScreen & AV Guide — June, 1959
MOVIE FILM SCHEDULE NOV. 17 -21
MON. NOV. 17
TUES. NOV. 18
WED. NOV. 19
THURS.
NOV. 20
FRI. NOV. 21
RM
FILM
RM
FILM
RM
FILM
RM
FILM
RM
FILM
9:00- 9:30
I
2F
208
X-F-43
I
2F
210
X-S-5
1
IF
105
X-F.43
I
IF
117
XJ-4
I
2F
II
3F
310
X-A-9
II
3F
320
X-F-43
11
GF
010
XJ-4
II
GF
012
X-A-9
II
3F
313
X-A-9
9:30-10:00
1
2F
214
X-B-7
I
2F
211
X-U-19
I
IF
1
IF
120
X-M-12
I
2F
219
X-U-19
II
3F
306
X-A-9
II
3F
316
X-F-43
II
GF
08
X-F-43
II
GF
016
X-J-4
11
3F
307
X-F-43
10:00-10:30
1
2F
218
X-U19
I
2F
205
X-A-9
I
IF
106
X-F-43
1
IF
118
X-F-43
1
2F
11
3F
315
X-A-9
II
3F
304
X-F-43
11
GF
06
X-A9
11
GF
08
X-A-9
II
3F
308
X-M-12
This schedule shows how teacher selections are worked out. Films are designated by catalog number,
as "X-F-13" - "X-A-9" - etc. The Roman numbers "1" and "11" refer to the two projectors being used.
"GF" - "IF" - "2F" and "3F" refer to the various floors of the building. Teachers may select any con-
venient period for showing a film on the day that the projector is "tagged" for their floor.
ers, many of whom had requested films that
were unavailable that week. These teachers are
given the opportunity to book any film that
was received, provided the film definitely ap-
plies to their program of studies.
By making full use of the school's two pro-
jectors, it is possible to provide each teacher
with his choice of a period from approximately
ninety half-hour film periods each week. Thus,
it is evident that a more successful instructional
film program can function with only a mini-
mum of equipment.
Employing the technique of attaching its in-
dividual routing schedule to each projector and
to each film container, the equipment is in a
position to move from room to room through-
out the day without further attention from the
audiovisual coordinator or office personnel. Pro-
viding each teacher with a duplicated copy of
the master film schediUe, enables the teacher
to determine where the projectors and films
are at all times during the day and the week.
This is an invaluable aid in tracing equipment
on those infrequent occasions when something
unforeseen develops to upset the schedule.
For a school of more than one floor, it is ad-
visable to set up the schedule so that the pro-
jector remains on one certain floor for at least
half the day. In this way, equipment is rolled
quickly and smoothly on a projection cart from
one room to another on a floor and constant
carrying of the projector from one floor to an-
other is greatly lessened.
The method of setting up projector routing
and film routing schedules from the preceding
"master" schedule can easily be deduced.
The advantages of a permanently mounted
projection screen in each classroom over those
of a pupil-managed portable type need no dis-
It is of course highly desirable that each
teacher become proficient in the operation of
audiovisual equipment. The writer has found
a good time to train teachers in the operation
of equipment is the period in the morning be-
fore the pupils enter the classroom or during a
lunch hour. No more than two teachers can be
trained properly at a given time.
Incidentally, the writer has found that from
the standpoint of getting the program off to a
good start each day it is advantageous to or-
ganize a small group of boys whose task is the
delivering of radios, motion picture projectors,
and films to the first-listed teachers on each
day's schedule. As previously explained all move-
ment of equipment thereafter is under the man-
agement of the teachers. As with the radios the
last teacher using the films and projectors each
day is responsible for its return to the office
for safe-keeping.
The delivery boys are only too glad to help
and are proud of their contribution to the
smooth running of a successful audiovisual pro-
gram. Too, since this job of delivery can be per-
formed before classes start, no loss of instruc-
tional time need be suffered by the boys.
Naturally a certain initial effort had to be
put forth to put this plan in operation. How-
ever, after a few weeks the rough spots were
ironed out and a very satisfactory program has
resulted. Although a very large number of teach-
ers and 2600 children benefit from this service,
a minimum of attention is required from the
coordinator. Indeed, it is to a very large extent
a self-sustaining operation.
The foregoing is an account of an audiovisual
program that has worked out very well in a
given situation. Some aspects of this program
doubtless can be used with profit in many other
situations.
dScreen & AV Guide — June, 1959
295
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
Beginning Responsibility:
Books and Their Care
(Coronet Instructional Films, Coronet
Building, Chicago 1, Illinois) 11 min-
utes, 16mm, sound, color or black and
white, 1959. $110 or $60. Teacher's
guide available.
Description
A number of guiding principles for
taking proper care of books and using
them correctly are presented for the
young neophyte reader.
It is Bobby's birthday and his grand-
motlier offers to buy him any book he
chooses in the large bookshop. Bobby
is amazed at seeing the many books
but finally selects The World of Pooh
by A. A. Milne because his teacher
reads stories from this very same book
all of the time. He can hardly wait
to get home. Grandmother has bought
a picture book for Sue, his little sister,
and, as they gather in the living room,
the excitement runs high as mother,
father. Sue, and Frisky the dog wait
to see what they brought from town.
When father sees the title he re-
members a book that he has had for
over thirty years and he gets it from
the bookshelf. It is Winnie-the-Pooh
and is still in excellent condition. He
shows Bobby how he took care of the
book to have had it so long. First,
he illustrates how to open a book so
as not to break the stiff back or bind-
ing. As Bobby imitates his father's
actions, little Sue also learns how to
open her book correctly.
Bobby wants to read his book but
it is suppertime and he must find a
place to put it so Sue won't tear it
accidentally or Frisky won't pull it
off onto the floor. He can hardly wait
to finish eating his dessert. When he
does finish, however, he knows that he
must wash his hands and pick up all
stray crayons and pencils so that his
book won't get smudged or have crayon
and pencil marks on it. Sue washes
her hands, too, and helps to pick up
all of the crayons. They are very care-
ful when turning pages and, at bed-
time, Bobby uses a piece of clean
paper as a marker. This doesn't hurt
the book. He, also, must find a good
place to keep his book. The bookshelf
is just the place — just high enough so
Sue can't get it and the book can stand
upright and not fall to the floor.
The next day, Bobby takes his
prized book to school to share with
his classmates. Miss Johnson is very
interested and offers to show it to the
entire class, however first, she shows
them another book which was left
out in the rain, had torn pages, and
crayon marks all over the pictures.
The narration asks, "Did somebody's
little brother or sister do all this to
what was once a new and clean book?
No. Someone who was in this room
last year did it. The way some boys
and girls treat books, you'd think they
were little children."
While getting a book from the shelf
in the reading corner, Judy acciden-
tally knocks a book to the floor and
a page is torn. She immediatelv takes
it to Miss Johnson who understands
that accidents do happen and is
pleased that Judy brought it to her
at once so that she could repair it
before the tear gets worse.
Bobby is happy that he knows how
to take care of books, because they are
such good friends.
Appraisal
Beginning Responsibility: 'Books and
Their Care fulfills a much needed role
in the guidance of primary school
children. In addition, by example, it
illustrates that younger children in a
household are influenced by what the
others in the family do. The narration
and visuals are kept at a level which
makes it easy for primary children and
younger to understand the basic proce-
dures for caring for books and other
niceties such as saying "thank you" and
reporting accidents promptly. The film
does not attempt to funnel informa-
tion, but successfully demonstrates by
example the several rules for book care.
— O. E. Bissmeyer, Jr.
The Face of Red China
(McGraw-Hill Text-Films, 330 West
42nd Street, New York 36, New York)
54 minutes, 16 mm, sound, black and
white, 1959. $225.
Description
This portentous film produced for
CBS-TV shows how enthusiasm and
idealism, as well as regimentation, are
weapons in the hands of the Red
leaders who exhort and coerce China's
millions with Mao Tse-tung's promise
of Utopia: "Three years of hard labor
for one thousand years of happiness";
and, what Red China has accomplished
and hopes, to accomplish by her "Great
Leap Forward."
However, since American journalists
and news cameramen are forbidden to
travel in Red China, this discerning
film was shot by Rolf Wilhausen, a
West German news photographer, and
the text was narrated on the scene by
the Canadian Gerald Clark, of the
Montreal Star. In addition there is
further text and discussion by Clark
and Walter Cronkite, who cogently
discuss the implications to the West of
this thoroughly aroused dragon of Red
China.
Reel one devotes itself to the rural
communes first set up in April of 1958.
In this galvanic uprooting of the tra-
ditional Chinese family, four-fifths of
China's 500 million peasants or 120
million peasant families are packed
into some 26,000 communes. This mass
military impressment of peasant fami-
lies into barracks life and exhausting
labor on collectivized land aptjarcnily
far outdoes the totalitarian zeal of the
Soviet Union in intensity. Here, with
bewildering and fanatical zeal, dams
are completed in 80 days — the tools
for the most part, the bare hands
and straining muscles of hundreds of
thousands who under mesmeric regi-
mentation heed the slogan, "Do not
wait for the machines, develop small
industries."
For example, in a commune signifi-
cantly named "Sputnik" women la-
borers scour the countryside for iron
ore and scrap metal which they process
into pig iron in crude homemade blast
furnaces. Furthermore, no one escapes
this gigantic and all pervasive socio
political movement. All students, ofTict
workers, and nurses are required tf
contribute work in the communes aftei
hours and on vacations. Moreover
the traditional role of women with th(
three cares no longer exists. She no«
sends her children to state communa
nurseries leaving herself free for me
chanic duty in tractor service stations
tending the backyard blast furnaces
building, farming, etc. In short, hei
primary duty is now to the "people'
and not to the family which has loni
been the crux of Chinese life.
Work in the fields for both men anc
women begins at dawn and lasts unli
sundown. The children volunteer fo
work once a week while the universif
students volunteer during vacation
The latter is one way the regini'
combats the tendency of intellectual
to look down on manual labor. .\n(
manual labor it is, for most of tin
work is accomplished by primitiv
296
EdScreen & AV Guide — June, 195'
luiiid and bark methods — the only
respite being an hour of military drill-
ing following a half-hoin- lunch break.
Significantly, the entire movement is
shot through with unceasing and ubiq-
uitous propaganda for the state and
the system. C;hildren parade through
village streets chanting "Socialism is
best" and " 1 aiwan must be liberated."
Indeed, public demonstrations as a
means of propagandizing the po|)ulace
in village or city are held on the
slightest provocation. Many of them
are anti-Western rallies protesting
United States and the West policies.
Today, however, more refined and per-
suasive methods are employed; "We do
not chop off heads now. We reshape
them." Thus, "painstaking rea.soning"
according to Mao is utilized in this
constant indoctrination, which down-
grades intellectuals and professors.
Reel two limns the impact of the
new China on that of the old. Here,
I'eiping. the Imperial and Forbidden
City of the decadent Manchu emper-
ors, has become the capital of Red
China. Here, the summer palace of the
Manchus is now "The People's Park
and Cultural Center." Here, T'ien
An Men Square is Peiping's equivalent
of Red Square in Moscow. Here, also.
the Chinese avow they will build a
new capital by the tenth anniversary
of the People's Republic.
Instead of downgrading all of
China's past, a concerted and vigorous
effort is now being made to inculcate
national pride in China's old and rich
culture. After all, gunpowder, paper,
and movable type were contributions
of the old China and should he rightly
acknowledged. Apropos of China's lag
with the West they say, "We may be
behind you now but it wasn't always
so" — the implication being we will
soon catch up and surpass you.
Shanghai is again open to trade.
However, now one finds along the
famous waterfront Bund only 5,000
foreigners as compared to the over
30,000 of pre-revolutionary days. There
are still widespread slums but less lit-
ter and odor due to the constant
emphasis on sanitation and the call to
clean up such perennial scourges as
rats and flies. Older people are given
jobs of checking on the cleanliness of
streets and houses.
A most important educational re-
form of Red China is the abolition
of the intricately complex and symbolic
alphabet and the substitution of a
romanized one. Thus, all the oncom-
ing generations will be trained in this
new and simplified language system,
all of which will undoubtedly raise
China's literacy rate.
.Apropos of the industrial change and
economic offensive, the "Great Leap
Forward" has been due to the limitless
human energy of China's millions. The
statement of Marx, "Twenty years are
concentrated within one day," is not
an exaggeration, for here one finds
literally thousands of backyard blast
furnaces which represent the new in-
dustrial China. Here, too, a cyclotron
where ten years ago nothing existed.
Why are whole armies of people con-
tent to be moved from place to place
in this prodigious and unrelenting
drive to industrialize? Perhaps it is a
sense of patriotism and achievement.
Perhaps the epitome of Red China's
industrialization is found in the great
Anshan steel mill in Manchuria which
turns out high grade steel, so vital a
factor in the export offensive of cheap
goods for southeast Asia. China seems
to say, "Anything the West can do, we
can do better." Here the nationalism,
chauvinism, and xenofihobia of the
new China reside. ' '
Russia's reaction to all of this? She
who helped to industrialize Manchuria
THE STORY OF COMMUNICATIONS
A NEVf CONCEPT
OF EDUCATIONAL FILM PRODUCTION
From man's discovery of fire signals to his conquest of space...
a thought provoking art film students will ask to see again.
FULLY ANIMATED in MODERN ART FORM; NARRATED in
poetic style; SCORED with original music. A springboard that
will motivate expression.
Junior High - High School - College - Adult
8 MINUTES COLOR $120
PRODUCTION:
Andre Sarrut
DIRECTION:
Yv«» Joly
MUSIC:
Andre Jollvet
Prev/evr PrInfM
Avallabia
"3)^15
FILM
PRODUCTIONS, INC.
7238 W. TOUHY AVE.
CHICAGO 48; ILL.
idScreen & AV Guide — June, 1959
297
now looks on with awe and apprehen-
sion and no longer sends as manv
technicians as formerly.
The final sequence of the film deals
with two long-standinf; issues, namely:
the Formosa (|uestion and Red China's
admission to the United Nations. In
answer to both of these, China states
that "Time is on our side," and that
ultimately the United States will with-
draw from Formosa and Red China
will enter into the United Nations.
Moreover, there will come a day after
the death of Chiang Kai-shek when
Red and Nationalist China will be
reunited. Thus for the present the
communist revolution in China seems
to be giving China the food and
security she currently needs.
Appraisal
This film, which admittedly does not
include all facets of the emergence of
the new and industrialized C^hina, does
make a valuable contribution toward
our understanding and, most impor-
tant, our not underestimating the
Chinese dilemma. Indeed, by its per-
ceptive filming and cogent text it
presents, perhaps, the best up-to-date
overview of what Red China is about.
Moreover, with an ideology that prom-
ises standards of living and a fair
fe' / NOW.'
AND HOW TO USE THEM
Reasons for using flannel boards; wSot they
are and how to moke simple ones;
different uses from kindergarten through
college. Demonstrated by E. Milton Grossell,
Oregon State System of Higher Education.
15 MINUTES. COLOR $150, RENT $7.50
COMPANION FILM...
BULLETIN
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on effective teaching device
How bulletin boards function ai an
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materials, fastening devices, Illustrations;
gives examples of many different bulletin
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Centrol Washington College,
n MINUTES. COLOR $nO, RENT $5
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share of the "good things of life," the
Chinese Communists have developed,
and may be able to maintain, consid-
erable support for their form of gov-
ernment for at least a generation or
more. .Ml of which is to say that this
presents serious problems for our coun-
try and the West.
-Robert li. Petti joJin
(How Nature Protects
Animals— second edition )
(Encyclopaedia Britannica Flms, 1150
Wilniette .\venue, Wilmette, Illinois)
11 minutes, 16mm, sound, black and
white, 1959. $60. Teacher's guide
available.
Description
The film opens by showing that
animals are struggling constantly to
survive in the midst of such hazards
as fire, flood, heat, cold, disease, changes
in the climate, and other animals that
prey upon them. Some species do not
survive, such as dinosaurs and pa,ssen-
ger pigeons, while others withstand the
climate, escape their enemies, and sur-
vive over long periods of history.
Several examples illustrate how na-
ture helps animals survive by protect-
ing them in various ways. The dis-
tasteful moth is spit out by its frog
captor; die keen senses of the deer
help it to escape its enemies: the fertil-
ity of insects helps sotne of them to
survive and continue the species; the
buffalo, osprey, scorpion, and other
animals protect and care for their
yoinig until they can put up a good
fight for survival on their own.
The defensive adaptations of animals
are shown as belonging to three classi-
fications—hiding, fleeing, and discour-
aging attack. The first type is exempli-
fied by a frog hiding under a log; a
crab burying itself in the ocean sand;
prairie dogs fleeing to their under-
ground homes, while the protective
coloration of butterflies, toads, praying
mantis, rattlesnakes, and other ani-
mals hide them from their enemies.
The second type of defensive adapta-
tion of animals — fleeing — is illus-
trated by showing various types of loco-
motion used by animals: the antelope
flees by running, the kangaroo hops,
the seal swims, the snake crawls, the
opossum climbs, the egret flies. The
film also shows an owl and wood-
peckers sheltering themselves in holes
in trees.
The film continues by picturing a
porcupine discouraging attack bv using
its sharp quills and shows that a bee
achieves tlie same result with its
stinger. The Viceroy butterflv mimics
the Monarch and escapes being eaten
by birds; the remora fish attaches itself
to the bottom of a shark thus olitaining
protection and jjortions of the shark's
food. It shows a skunk discouraging
the attack of a fox by use of its etfeclive
defense weapon, then pictures the well
camouflaged sphinx moth larva which
displays a special eye-like marking
when disturbed. Next, it shows an
annadillo with its protective, tough,
horny plates and the harmless hognose
snake acting as if it could inllirt great
harm. The protection of the diamond-
back rattlesnake is oljvious as the film
pictures it striking.
.As the film concludes with a review
montage, the narrator tells that
through the defensive adaptations just
shown and many others nature has
kept alive an endless variety of animal
species through countless ages of the
historv of the earth.
:inP
A]>praisal
This interesting film clearlv prese
a variety of examples which illustrate
important biological |jrincip!es con-
cerned with animal adaptation for
survival. The visuals should conmiand
the attention of a wide audience range
from primary grades through adults
but the film will probably have its
greatest use on the intermediate and
Junior high levels in general science
and biology. It will also be useful to
the teacher of senior high biology when
uncovering units concerned with ani-
mal survival. Although not directly
concerned with extinct species, the
film should stimulate some thinking
concerning these and the species that
are nearly extinct, such as, the ivory
billed woodpecker and the whooping
crane. It will also be useful in dis
cussions concerned with existing jirinii
tive forms of life, such as, the lungfish
and sowbug, but its greatest use will
be to show some of the adaptations
which make it possible for animals to
survive their many natural hazards.
Since a wide variety of specific exam
pies is shown, some teachers may wish
to use the film to help develop in their
students the ability to reason indue
tively.
— Ceorse I' like
Rhythmic Motions in
Growing Plants
(William M. Harlow. 115 Terrace
Road, Syracuse 10. New York) 11 min-
utes, 16mm, sound, color, 1959. S90.
Description
This entire film uses time-lapsi
cinematography to show the circular
motion of plants as they grow, the
eltect of gravity on their direction ol
growth, their reaction to light, diurnal
298
EdScreen & AV Guide — June, 1959
AN IMPORTANT FILM EVENT...
THE HUMAN BODY: Reproductivi
System
I'liis lilni pr()\ ides an excellent explana-
tion of the function of the human
reproductive system. Tastefully pre-
sented in a combination of animation,
photo-micrography and live action, the
lilm includes a unique scene of a
human sperm fertilizing a female
ovum. The various parts of both the
male and female reproductive system
are carefully described and illustrated,
including structure and function of
the major organs, the complete pro-
Other new films from Coronet in color f
or black-and-white:
Beginning Responsibility: Bool<s and Their Care
{11 min.) Primary, Guidance
Boats: Buoyancy, Stability, Propulsion (13V2 min.)
Junior High, Science
Communication in the Modern World (11 min.)
Intermediate, Social Studies
Greece: The Land and the People (11 min.) Inter-
mediate, Social Studies
Spanish Colonial Family of the Southwest (13V2
min.) Intermediate, U. S. History
To Preview . . . iniy of these films at no
cluiriic other than return postage, merely
iudicate your selections in the coupon.
We shall also he pleased to furnish a
copy of our most recent catalogue on re-
quest. Merely use the coupon. ^,
CORONET ^
FILMS
CORONET BUILDING • CHICAGO 1, ILLINOIS
Cctehniting Twenty Years of Progress
cess of fertilization, and the beginning
of embryonic development. Entirely
technical in nature, the film is designed
for higii school biology classes and
represents the fiftii film in Coronet's
Human Body series. The film is 1V4
reels (HVi min.) in length and avail-
able in a choice of either color or black-
and-white. It is recommended that the
film be shown to boys and girls
separately.
CORONET FILMS '
Dept. ES-659, Coronet Building, Chicago I, III.
□ Please send me preview prints of films I have
checked:
□ The Human Body: Reproductive System
G Greece: The Land and the People
□ Communication in the Modern World
G Spanish Colonial Family of the Southwest
□ Beginning Responsibility: Books and Their Care
□ Boats: Buoyancy. Stability, Propulsion
□ Please send free copy of your most recent catalogue,
containing descriptions of
standing educational films.
Name_
more than 850 out-
School or Organization.
Address-
Zone State_
I oity ione state j
hanges, and the motion of climbing
slants a.s tliey seek support. The
imount that the action is speeded up
/aries from 1,000 to 5,000 times.
Rhythmic Motion, s in Croiving
Plants opens by showing the sprouting
)f barley seeds and the waving of the
growing ])lant from side to side, which
notion, the narrator explains, is called
:ircumnutation or nodding in a circle.
\nimated diagrams of the movements
)f a growing nasturtium show that
iliese circular movement^) form a spi-
ral that increases in diameter as the
plant grows upward. The film con-
inues by picturing the movement of
growing ash tree leaves and uses the
liepatica to sliow that both llowers and
leaves circumnutate. The undulating
motion of roots is shown as they grow
rom a willow twig.
Ttie next seijueiue shows the reac-
ion of plants to liglit. It pictures the
:Iosing of clover leallets at sunset and
their s|)reading again in the morning.
The leaves of the lupine react in a
imilar way.
The film shows the effect of gravity
m a potted bean ]>laiu that is plated
n a hori/oiual position. The plant
:urves until the tip of the stem is
jrowing in a direction opposite from
the earth's gravitational pull. The
effect of gravity on the roots is oppo-
site to that on the growing stem. The
plant is placed at various angles and
each time tlie roots bend and grow in
the direction of the pull of gravity.
Movements of climbing plants are
next shown. The morning glory has
a clock-wise, circular motion as it
searches for a vertical support. It is
shown circumnutating around a sus-
pended siring, exerting enough force
to move the string and finally wrap-
ping its tip arouixl the string and
using it for support.
The scenes that follow sliow the
tendrils of the wild cucumber as they
lash out like whips in all directions;
the plant itself moves very little. The
tendril finds a support, twists, acting
like a turntable, and draws the plant
over to the support.
The film concludes by suggesting to
the viewer similar olxservations, ex-
plorations, and experiments whicfi he
can perform in this interesting field
of plant growth.
Appraisal
This fascinating film can be u,sed in
a variety of ways with audiences that
range from elementary grades through
college. Also, it will open new ave-
nues of exploration for the week-end
botanist. The use of time-lapse photog-
raphy results in a dynamic presenta-
tion that is possible only through the
film medimn. This film will assist in
stimulating the viewer to further study
and experimentation concerning plant
behavior including their tropistic re-
actions to water, light, gravity, contact,
and chemicals. It may also be used to
show that plants, as well as animals,
move and respond to stimuli, two of
the characteristics of all living things.
The visuals clearly show the various
motions of plants; consequently, some
teachers may choose to use the film
without narration to assist in develop-
ing skills in concept formation. After
studying the visuals, the viewers could
form hypotheses concerning the be-
havior of plants, to be further tested
by the conducting of controlled experi-
ments. More advanced grou[w may
wish to study the plant motions more
critically at slower projection speeds.
— George Vuke
Please send films directly jar review-
ing to Dr. Carolyn Gtiss, Audio-Visual
Center, Indiana University, Bloom-
ington, Indiana.
■June, 1959
299
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Write (or informotion
by Irene F. Cypher
In one of the reviews in this column
we call attention to the fact that the
producer includes a final frame calling
attention to the fact that the teacher
might reshow the strip after an interval
of three to five days. This is a very
good thing to emphasize— if by "re-
show" we understand that "reshow—
use" is included. It would almost seem
that the time had arrived when it was
unnecessary to repeat this, but appar-
ently we have not reached the milleni-
um yet. You do not always get im-
mediate returns from one projection-
use of a lilmstrip; indeed the whole
value of filmstrips to me, lies in the
fact that you can so easily go over and
over the material to meet the needs of
pupils of all types. Of course there are
many times such repetition is unneces-
sary, and would only result in a wave
of boredom and sluggishness in pupil
interest. But the heart and soul of film-
strip utilization technique is this mat-
ter of potential re-use and controllable-
speed use. So often it has been said
that repetition of a phrase or sentence
is a means of achieving emphasis. Well
if it is true in one instance, it is just
as true in another. Please, do not look
upon filmstrips as "one-time projec-
tion" materials; do recognize them for
what they are — continued and contin-
uing use materials that can be called
upon time and time again.
Artists of Holland
(2 strips, color: produced by Ency-
clopaedia Britannica Films, 1150 Wil-
mette \ve.. Wilmette, 111.; $12 per set,
.S6 each.) Vincent Van Gogh and Rem-
brandt Harmenz. van Rijn are the ar-
tists in question, and our visual visit
with each provides us with examples
of their best known paintings. As such,
of course, the filmstrips are valuable
because they enable teacher and pu-
pils to see these masterpieces under
classroom study conditions, and allow
time for leisurely examination and
study of details. Perhaps our own
years of museum work make us par-
tial to such materials. If you have ever
watched groups of students visiting
museum exhibits, you know that fre-
quently so much is seen on these visits
that the full impact or value of the
collections is not fully realized. Film-
strips such as the ones here reviewed
provide a basis for follow-up of mu-
seum trips, and, in this case bring into
the classroom many items which are
not included in our own mu.seums.
These are the equivalent of a tour of!
many museums in many parts of the
world and the student of art will find
much that is interesting in the details
and examples of the work of both
artists.
I
Adventures in
Communicating
(4 strips, color; produced by Film-
strip House, 347 Madison Ave., New
York 17, N.Y.: .120 per set.). So many
phases of modern life are dependent
upon proper and adequate communi-
cation between people that it is ex-
tremely important to understand the
basic rules of sentence structure. The
four strips of this series go into a rath-
er thorough explanation of what con-
stitutes a sentence, how to lend variety
to your sentences and how to observe
the amenities of grammatical do's and
don't's. At the end of each strip the
producer suggests that the teacher re-
show the strip after an interval of
three to five clays. Certainly this is a
must with material of this type, for it is
produced to serve as help in an evolv-
ing process. Correct u.se of language
forms is a skill gained over a series of
lessons and these strips should be used
not once, but many times.
Canada and Pacific Coasti
(9 strips, color; produced by Ciu"-
riculum Materials Corporation, 1219
Vine St., Philadelphia 7, Pa.; 53.9.5
each lesson, rental $1 each.) Like our
own country, Canada includes a vast
area, with many regional resources and
scenic spots. Emphasis in this set is
on such items as aluminum, oil, furs,
forests, grain farming and fishing in
the western provinces and Pacific coast
area. We are also shown some of the
famous vacation spots that drew vis-
itors to Canada. The material is
adapted to imits in regional geography
and for general social studies. .Al-
though Canada and the United States
share many things in common, still
there are special features of Canadian
life and economic development which
make it essential to understand the
people of this northern neighbor, and
this series will help to achieve this.
Cendrillon
(single strip and record, color; pro-
duced by National Film Board of Can-
ada and available from Stanlev Bow
300
EdScreen & AV Guide — June, 1959
mar Co., 12 Cleveland St., Valhalla,
N.Y.; $11.00 with record.) The story
of Cinderella is a long time favorite,
but it comes to us this time with cap-
tions in French and a recording in
French dialogue The art work, of the
filnistrii) is delicate and appealing and
provides a truly fairylike quality. Ihe
dialogue naturallv provides an oppor-
tunity for gaining facility in the use
of a foreign (or should we say "new"
language). If language study is to have
meaning and value, then we personally
(hink material of this type is to be
highly recommended. There is more
to language than grammatical struc-
ture and parts of speech. We need to
hear a language spoken; to hear it in
the context of a story or conversation;
we need to hear the shadings and nu-
ances of its tonal qualities and rhythm.
Certainly this is an excellent filmstrip
for such purposes; it provides both the
literary story and the record for lan-
guage study, and can be recommended
both for literature classes and for
French study classes.
How We Get Our
Clothing
(1 strips, color; produced by Society
for Visual Education, 1345 Diversey
Parkway, Chicago 14, 111.: $16.25 per
set, S5 single strips.) Without cotton,
wool, leather and rubber we would
have a serious problem in providing
clothing to protect us and to service
all our needs. In this instance we see
exactly how the basic materials are
secured, what animals or forms of
plant life supply the base stock, and
how the material is processed, from a
bolt of cloth or a piece of rubber to
the yard goods and boots which we
select. Emphasis is placed on the im-
portant part played by machines in
processing these products. The strips
are said by the producers to be for
social studies in grades 3 and 4. We
think there is considerable information
that will be both interesting and prof-
itable for use in higher grades in
home economics units dealing with
clothing and for consumer education.
Trucks Work For Us
(single strip, black and white; pro-
duced by and available without cost
from Automobile .Vf anulacturers Assoc,
320 New Center Building, Detroit 2,
Michigan.) If you stop to think about
it. it is hard to imagine what life to-
day would be without trucks. Trucks
bring us food, clothing, manufactured
goods, building materials with which
to construct our homes. In fact, as our
picture story tells us, "practically every-
thing we eat, wear or use is carried at
least part of its journey (from source
to consumer) by trucks." There is con-
siderable helpful information in this
strip for use with any unit dealing with
transportation.
True Book Filmstrips
of Natural Science
and Physical Science
(two series of six filmstrips each,
color; produced by Children's Press,
Inc., Jackson Blvd. and Racine Ave.,
Chicago 7, 111.; $28.50 per set of 6
strips; $4.75 single strips; $9 per set
for unit of 6 correlated books.) This
is a project designed to correlate
textual or book material with film-
strips. The material is planned with
second grade reading level vocabulary
in mind and is for the primary and
early grade science work. The natural
science series includes stories about
animal babies, birds, insects, plants
and trees. The physical science series
includes ".Air .\round Us," "Deserts,"
"Moon, Sun and Stars," "Oceans,"
"Rocks and Minerals," "Seasons." The
filmstrips can be used independently
of the books, but the units are well
coordinated. The facts included are
simple and there are suggestions for
simple projects and experiments.
Opera and Ballet Stories
(6 strips, color; produced by Jam
Handy Organization, 2821 E. Grand
Blvd., Detroit, Michigan; $28.50 for
set of 6 strips, $4.95 single strips; $21
for set of 6 records, $3.95 for single
records.) One has only to examine the
reviews in current newspaper columns
to realize the extent to which opera
and ballet have increased in popular
appeal for all age groups. As art forms,
both mean more to us when we under-
stand both story and music. This se-
ries gives us Lohengrin, The Magic
Flute, Aida, The Barber of Seville,
The Mastersingers, and Coppelia. The
accompanying records provide narra-
tion and thematic music on one side,
and complete musical score on the
other side. Of course, the filmstrips
can be used with any desired record-
ing, but the set as constituted has much
to oflfer. Without wishing to minimize
in any way the value of this material
for school and educational groups, we
have always wondered why more peo-
ple didn't have projectors and record
players at home. Personally we think
there is enjoyment as well as educa-
tion in this filmstrip-record series; the
visual adds to the musical enjoyment.
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CHECK THESE EXCLUSIVE FEATURES
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press one button for single frame operation . . . the
other for instantaneous forward- reverse motion.
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Dept.E 31 S West 43rd SI.
N T. 36, N. T. JUdson 6 ■ 1420
EdScreen & AV Guide — June, 1959
301
AUDIO
by Max V. Bildersee
As you read ihcse words, do you
hear them, too?
Children reach school age definitely
audio-oriented to information trans-
mission. Audio is their means of com-
munication and their understanding of
sound is vital to their success in school
— from the date of arrival.
Through the first few years of school-
ing we as teachers take full advantage
of the audio training given to the
child at home — and through the skills
acquired from the first day of life we
build new skills — the skills of seeing
... of interpreting ... of understand-
ing . . . and even of reading.
The child reads sound. The child
hears the words read to himself and
understands. One of the first skills
taught in school is that of hearing —
hearing through the eyes!
With the progress of the years in
school audio skills need (it seems to
some) no further training and
are overlooked. The eye has become
all important. By the time the child
has reached the fourth grade much
information is transmitted through the
eye and reading skills are stressed. But
tlie child, in his reading and in his
writing, continues to "hear" the sounds
he sees or creates on paper, and his
audio training continues.
The eye continues in dominance
through the elementary school as it is
presently constituted — and in the jun-
ior high school ear training becomes
important again until, by the time
the twelve year educational experience
is completed, both eye and ear have
been trained as receptor senses — and
have been given "equal time" and
"equal billing."
The only remaining fallacy to be
conquered, then, is the constantly en-
larging area for audio communications
in adult life. .And, as many "hear"
this tliroiigh their eyes by translating
the words and syllables from sight to
sound for comprehension they are
proving only that through the school
years the eye and the ear must be
trained to work together to help the
individual achieve understanding — or
education fails.
.Major modern communications me-
dia, when they are effectively em-
ployed, rely on both aural and visual
comprehension. The sound motion
picture (when was the last time you
saw a silent film?), the television pro-
gramming and indeed our daily sur-
roundings are not audio — not visual —
they are audiovisual.
As hearing through the eye has be-
come common — so has reading through
the ear. That sound we heard is in-
terpreted into a visual image — the
coin falling, the key in the lock, the
auto passing down the street, the air-
plane passing through the sound bar-
rier. We hear the sounds — we see the
sight.
And we listen to recordings. To
music we add the atmosphere of the
concert hall — or the campfire, which-
ever is appropriate. To speech we add
the complement of the political rally
with all its visual confusion, we add
the solemnity of the formal reading
/luiiia CARDALOG Record Reviews on Cards
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cards
i; for accessible filing and finger
tip reference
'k published monthly, September
through June
it efficient, constantly expanding
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it suggesting audience and in-
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it at least 400 cards per year
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- A WORLD OF SOUND ON FILE -
before an audience, we add the thrill
of the iheairc. Thus do we see through
our ears.
But only through the eyes and ears
in concert do we as teachers instruct —
do our students learn. And our re-
sponsibility as teachers is to encourage
audiovisual comprehension — not au-
dio, not visual — but total audiovisual
understanding.
Harcourt, Brace is expanding its
publicatioti services to include the pub-
lication of essentially audio materials.
This is progress toward the ideal of dis-
tribution of the word of men not only
in cold print, but also in their own
inflections. Particularly we refer to
an exceptional, unusual, and highly
worthwhile record, "THE SCMEX-
riSlS SPEAK: BIOLOGY," recently
annoiuiced.
George Ciaylord .Simpson, Professor
at C;olumbia University, discusses
"What Biology Is and What It Means
to Me." The Research Professor of
the Photosynthesis Project in the De-
partment of Botany at the University
oi Illinois, Dr. Eugene Rabinowitcli.
discuss-js "Photosynthesis and You."
When he says to his audience, as he
opens this discussion, "Fundamentally,
you and I, and all other men, as well
as all animals, are parasites," we are
immediately struck with man's role in
the total environment which he has
adapted to his needs. Dr. Rabino
witch's informative discussion of phi
tosynthesis can be profitably heard bv
all biology students from the junii
high school through college. And he
issues the challenge to all his listeners
when he concludes by saying, ".As yet,
we do not know how to convert light
into chemical energy, or how to build
up organic matter from inorganic raw-
materials, something plants do all
around us all day long. What a shame-
ful ignorance, and what a challenge!!"
Dr. Rene |. Dubos. who is now en-
gaged in one of the most forward-look-
ing phases of medical research, is per-
haps best known for his research lead-
ing to the isolation of several antibi-
otics. His contribution to the record-
ing, appropriately, deals with "The
Infinitely Small: Microorganisms in
Human Life and in Science." Dr.
Dubos discusses his own experiences
in research, credits Louis Pasteur with
reporting to and startling the scien-
tific world with a biological explana-
tion for old chemical processes such
as the fermentation of grape juice, the
souring of milk and the ])roduction of
vinegar. .-\nd Dr. Dubos repeats re-
asserts what Pasteur was fond of say-
ing, that "the role of the infinitely
small is infinitely great."
302
EdScreen & AV Guide — June, 1959
I'Ir- 1946 winner of the Nobel I'rize
in Medicine, Dr. Herman J. Muller,
fliscusses "Genes — the Core of Our
Being." Dr. Muller refers to knowl-
edge — particularly the knowledge of
our inner being and its manner of re-
production — as "powerful," saying that
it "can be used for great good — or
great harm."
Julian Huxley begins his discussion
of "Living Things" by saying, "Even
as a small boy I was fascinated by the
strangeness and variety of living things
— animals and plants. And ever since
I began studying biology, I have
wanted to find out more about why
living things are as they are — why
they are so varied and so strange."
Dr. Huxley discusses evolution and
refers to Man as the latest dominant
type because "of his bigger brain, his
intelligence and his imagination.
I'hese new mental powers made it
possible for him to do what no animal
is capable of — to discover more and
more knowledge about the world and
about himself, and to accumulate
knowledge and ideas by handing on
the results of experience from one gen-
eration to the next."
"Thus," says Dr. Huxley, "man can
plan ahead in a purposeful way." He
adds that, "Barring accidents, we men
have many millions of years ahead of
us."
This entire exceptional recording
is worthy of the attention of science
-laffs for introduction piecemeal or
Klally in class— or for assigned listen-
"g-
New literature in the field of audio-
visual education is always eagerly
awaited and the second edition of
[ames .S. Kinder's AUDIOVISUAL
.MATERIALS AND TECHNIQUES*
is no exception. The second edition is
considerably expanded over the first —
and brings valuable information to
students and audiovisual practitioners
alike.
Particularly, we found the variety of
information in the chapter "Educa-
tional Recordings" to be broadly con-
ceived, well researched and authori-
tatively presented. In this chapter Mr.
Kinder traces first the history of the
plionograph from Edison's historic
"Mary Had .\ Little Lamb" to the
present multi-speakered stereophonic
machines. Dr. Kinder discusses the
problems of the values to be at-
tained by teaching with records and
transcriptions. He discusses not only
the types of recordings available, but
also technicjues of utilization and cor-
relation of recorded material with
other materials.
Dr. Kinder summarizes the problems
of selecting equipment, caring for it
and for records and lists sources of re-
corded materials. Dr. Kinder delves
into the unique qualities of tape re-
cordings, mentions some of the ma-
chines on the market, discusses editing
and splicing and lists a variety of edu-
cational uses for magnetic recording
devices.
The progress of the audio field is so
rapid that the manuscript for this
book, completed months ago, cannot
adequately treat the developing area
of stereoplionic .sound . . . indeed there
is great need for research into the con-
tributions of this new development in
education as well as into the ultimate
contributions of language or listening
laboratories to the total educational
scene.
'AUDIOVISUAL MATERIALS
AND TECHNIQUES, Second Edi-
tion, by James S. Kinder of the San
Diego (California) State College is
published by the American Book Com-
pany, 55 Fifth Avenue, New York. It
is intended to meet the needs of stu-
dents, teachers in service and directors
of audiovisual programs. Each will
find portions of the book extremely
useful.
Audiotape "speaks for itself" in a spectacular recording
-available in a money-saving offer you can't afford to miss!
DETAILS OF THE PROGRAM
The program includes these
colorful selections:
Tschaikowsky ..Russian Dance
Sibelius from Finlandia
de Falia Dance of Terror,
Ritual Fire Dance
(El Amor Brujo)
Brahms from Symohony No.
4 in E Minor
Khatchaturian. . Saber Dance
Stravinsky Infernal Dance,
Finale (Firebird
Suite)
Beethoven Ode to Joy
(Symphony No. 9
in D Minor)
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"Blood and Thunder Classics" is avail-
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everywhere. (And only from Audiotape
dealers.) Ask to hear a portion of the pro-
gram. Then, take your choice of a half-
hour of rich stereo or a full hour of monau-
ral sound — both at IV2 ips. Don't pass up
this unusual opportunity.
fniftifrtftp^
H riAM MAMt
AUDIO DEVICES, INC., 444 Madison Ave.. N. Y. 22. N.Y
In Hollyoood: 840 N. Fairfii «w. ■ In ChicaiO: S42> N Milwautei ««.
EdScreen & AV Guide — June. 1959
303
AV IN THE CHURCH FIELD
by William S. Hockman
Editorial Notes
The other day, the same old bogey:
"We used that film once in our
church. Is there something new?"
Yes, of course there are new films.
However, any film good enough to be
used once with one group is plenty
good enough to be used with another
group— unless every one in your church
saw it the first time. That's not very
likely!
The 'missionary' study themes for
I959-'60 are: "Africa" and "The
Church in Town and Country." Early
in the fall churches will be asking for
the films which relate to these themes,
especially None Goes His Way Alone
(the need of people to live and work
and play together), and The Harvest
(portraying the problems a rural pas-
tor must face). Both are 30 minutes,
and B&W, and (ought to be) available
through your local AV dealer. New
Faces of Africa, 30 minutes, will soon
be released. Also investigate these ti-
tles: Family of Ghana, 29 min.; Mc-
Graw Hill; for general audiences.
Beyond Brick and Mortar, 32 min.;
color; returning missionary reflects on
what he accomplished; UCMS, 222 S.
Downey, Indianapolis 7. Congo Jour-
ney, 30 min., Methodist; overview of
missions in Congo. Challenge of Afri-
ca, 30 min.; B&W, several years old,
but good. (More titles in September
issue).
At every meeting of local church
and church school workers we attend it
is obvious that no or little AV knowl-
edge and understanding is reaching
these people. Why? Denominations
are failing, the local councils of
churches are neglectful, the local
church can't lay its hands on leaders
with know-how, and AV material of
fine quality, and costly, goes little used
or not at all. Who needs to wake up
first?
We can't give you our reasons here
but we found the Moody Institute of
Science (Los Angeles 25) filmstrip se-
ries, "Building A Better Sunday
School," a sensible and helpful presen-
tation, and priced right ($24.00 for the
four filmstrips and 2 LP records).
The two weeks of July 20-31 we will
be teaching Ed.260y, .Audio-Visual
Communication in Religious Educa-
tion (3 hrs.), in Syracuse University,
and cordially invite even those slightly
interested to confer with me or the
University about this course. It would
be a joy to have you in my class.
Gentle Reader!
We like the theme, "Improving
Christian Communication," for the
1 6th (can it be that many?) annual
International Conference on Audio-
Visuals In the Church, to be held at
Green Lake, Wisconsin, September 6-
II, 1959. The Second National Exec-
utive Consultation will run concur-
rently. For the top brass there will be
Consultation Laboratories for the
lesser brass. Conference Laboratories.
In both instances, some tough questions
are to be dealt with realistically. De-
tailed information from DAVBE, 257
Fourth Ave., N. Y. 10.
Geriatrical
The Proud Years shows in consider-
able detail the practical steps that can
be taken to help old and infirm people
lead active and useful lives. Being
active and useful, they will be satisfy-
ing. Now the intended audience for
this film is primarily those who have
responsibility in an institutional way
for the aged and ill. But, such a film
as this can lift the ceiling of under-
standing for any one in your church,
club, or group — young or middle-
aged. Churches can use this film to
educate board members and families
on how to understand and aid effec-
tively older people within the family
and community. The setting for this
film is the Home for The Aged and
Infirm Hebrews of New York. It has a
running time of 28 minutes, and is
available from the Center For Mass
Communication. 1125 Amsterdam Ave.,
New York 25.
Changing Alaska
In a 30-minute color documentary
film, Alaskan Discovery, we see what
is happening to the church in Alaska.
\ native Christian, English speaking,
is being interviewed by a States-side
visitor and the camera takes us out to
see what they are talking about; village
way of life changing: migration to
larger communities; unemployment;
settled church-people uneasy in the
presence of the newcomers; no one
knowing just what move to make, or
who should move first; vice and its
victims; lack of leadership and know-
how in the churches. The sequences
are good; the impression lasting; a
good film for use in family-night and
missionary education programs. Thirty
minutes; good photography; forceful
commentary — a useful film of fine
qualities. Produced by Cathedral Films,
Inc., and widely available through lo-
cal film rental libraries.
One Book — Many
Languages
We used to say, there ought to be a
film showing the churches how the
American Bible Society, acting as the
agency of the churches, translates,
prints, and distributes the Bible in all
parts of the world. Now there IS such
a film. Bearer of The Book. It's in
color, with a running time of 27 min-
utes. In a lively manner it tells us how
the problems of translation are solved
so that the Bible today is available in
1100 languages and dialects. We see
patient scholars skillfully working out
an alphabet for the language of a
remote people. Then, with the lan-
guage in written form, the translation
can begin — word by word, with great
care to get just the right native word
to convey the Biblical meaning. No
easy task, when it is remembered how
much of Biblical thinking is pro-
found.
We are shown translation "field-
work"; shown the publication and
printing process in N. Y.: and then
see distribution on near and distant
fronts. An excellent, interesting, in-
formative film just the thing for fam-
ily-nights, for youth and adult clubs
and fellowships, and for church school
teachers. Warmly recommended. From
the A-V Dept., American Bible Society,
450 Park Ave., New York 22, N. Y.,
and the service fee is $4.00.
Parable Films
By the recent release of Tumble-
weed Man and The House That Hun-
304
EcJScreen & AV Guide — June. 1959
ter Built, Family Films, Inc., brings
its "Modern Parables" series to nine
titles. These two have good technical
qualities, a running time of 30 min-
utes, and a rental of S9.00 for black
and white.
The first film puts the parabolic
saying concerning the tree and its
fruit in a modern setting. Larry and
his wife and baby, on the move from
job to job, are befriended by a Chris-
tian couple who operate a filling sta-
tion and motel. Their faith supports
these young parents when trouble
(quite imaginary, it turns out) strikes
and helps them settle down and face
life.
The second film shows us two fam-
ilies: one on the right side of the
tracks, the other on the wrong — as
Mr. Hunter, successful, self-assured,
and very casual about moral and re-
ligious values, neatly orders the world.
His daughter has been taught to go
after what she wants. Coming from
the other family is a fine son, brilliant
student and the inheritor of very
fine standards. But, he is not nearly
good enough for Hunter's daughter.
When tragedy hits both families, one
crumbles and the other stands.
In both films there is a strong evan-
gelistic flavor. Both have a message
both for those inside and outside the
church, and each would make a fine
film-sermon for Sunday evening or
mid-week services. I recommend both
for youth fellowship meetings as well.
They hold the mirror up to our times
in such a way that religious faith makes
a lot of sense.
C.R.O.P.
Ambassadors To The Hungry is a
16mm B&W sound film documenting
the origin and development of a unique
American enterprise — CROP. These
letters stand for the Christian Rural
Overseas Program which seeks to re-
late our abundance to the stark need
of the post-war world. This 26-minute
film is available free, except for return
postage, from CROP, 117 W. Lexing-
ton Ave., Elkhart. Indiana.
It gives us authentic scenes of the
devastation caused by war, earthquake,
flood and famine and beautiful scenes
of America's bountiful harvests. It
shows us the response which rural
America has made to the needy of the
world. Their hunger and general
plight is realistically shown but not
sensationalized. Food is seen as basic
to world peace, human dignity and
development, and to security for all
mankind. .And who can or will dis-
pute this fact!
Here is a film for youth and adult
groups in and out of church; in city,
town, and country. It informs about
CROP in particular, but it can moti-
vate the support of all kinds of shar-
ing programs. It is a document of
hope. In the working out of His plan
for the world, God has placed abun-
dance in our hands. We will be meas-
ured and tested by what we do with it.
Over- View of Mid-East
Middle East Problems, a new re-
lease by .Atlantis Productions, Inc.
(7967 Sunset Blvd.. Hollywood 46), in
twenty some minutes gives us an over-
view of some of the basic problems of
the Middle East countries: minority
groups within political units; the gen-
eral backwardness of agriculture; the
slow but sure industrialization, and the
widespread need for better health and
educational standards.
The photography is good all the way,
and the narration is informative —
but not continuous, as in so many
films. There are many "stretches" with
background music only, and I liked
them. It left some time for the mind
to absorb and assimilate. Besides, the
music is nicely keyed to the pktorial
sequences.
This film is reconunended for use
with young people and adults to in-
form, to motivate further study; to
orient them on some basic issues, and
help them understand the essential
nature of a key region of our contem-
porary world. As a background film
on this year's ecumenical study theme.
The Middle East, it should have wide
and profitable use. Recommended.
First from PHILCO^.
New All-Transistor TV Camera
for Schools at only ^1445
Here's the camera that makes edu-
cational TV practical — dependable
and trouble free ... at a saving of
hundreds of dollars.
A lightweight, maintenance-free,
foolproof camera that anyone can
operate. No matter how large the
audience . . . now, everyone can
participate in lectures, demonstra-
tions, classroom sessions. Compare
the quality of this newest Philco
TV camera with any other. To
improve the quality of your audio-
visual program ... at dramatic sav-
ings . . . insist upon Philco TV.
Place your order now to assure
early delivery. Write for Philco TV
Vliinmnghook. Government & Indus-
trial Division, 4702 WissahickonAve.,
Philadelphia 44, Pennsylvania.
In Canada: Philco Corporation of
Canada Limited, Don Milts, Ontario.
EdScreen & AV Guide — June, 1959
305
PHOTOPLAY FILMSTRIPS
The Glass Slipper — The charming fairy
tale of Cinderella, told in o new wav,
based on the M-G-M photoploy. 36
frames In full color. $7.50
Romeo and Juliet — Shakespeare's greet
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verono and other Itolion
cities. 44 frames. $7.50. With guide,
$7.80.
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50.
With guide, $7.80.
Alexander the Great — Biography of
the first man to conquer the civilized
world, bosed on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50. With guide,
$7.80.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
A Lenon in Mythology — Explains
Andromedo, the Minotaur, Iphigenia,
etc., based on M-G-M's The Living Idol.
25 fromes, color. $7.50.
Julius Caesar, set of 2 filmstrips in
black-and-white, presenting 97 scenes
in the M-C-M screen version of the
play. $6.00. With guide, $6.30.
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story,
its theme, its significance as an early
ottempt to organize a league of nations
ond how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the greot legend, based on the
M-G-M photoplay. $7.50.
Prepared by William Lewin, Ph.D.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Rood, Summit, New Jersey
Adventures of Robinson Crusoe — In
full color, 50 frames, o clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50.
With guide, $7.80.
Columbus — Black-and-white, bosed on
the J. Arthur Rank production starring
Fredric March. 55 Frames. $3.50.
Hansel and Gretel — In full color, 42
fromes, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50. With guide, $7.80.
Greatest Shew on Earth — In full color,
a lively pictoriol guide to the circus,
based on Cecil B. DeMille's Technicolor
photoploy, which won the Acodemy
Award in 1953 os the best picture of
the year. 40 frames. $7.50. With
guide, $7.80.
Ulysses — In full color, 64 frames, o
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50. With guide,
$7.80.
306
EdScreen & AV Guide — June, 1959
New Equipment and Materials
For addresses of the sources supplying
information on which these listings are
based, refer to Directory of Listed Sources,
page 313. For more information about
any of the equipment announced here,
use the Readers' Service Coupon on page
312.
NEW EQUIPMENT
CAMERAS
Fairchild Cinephonic Camera
Cinephonic 1 6nrim camera with self-con-
tained magnetic sound system; 100'
magazine; 1 1 0v or portable power
pack; or, with special jack, from auto
cigarette lighter. Sound monitored
from Volume Unit meter built into the
viewfinder. Head monitoring (op-
tional) enables cameraman to hear his
own recording from the magnetic
strips a split second after recording.
400' and 1200' magazines available.
Made by Magnetic Sound Camera
Corp., Chicago, distributed by FAIR-
CHILD. Used in conjunction with
Fairchild "Mini-Rapid- 1 6" automatic
film processor 100' of finished mag-
netic sound film can be delivered in
20 min.
For more information circle 101 on coupon
Century 35N Camera with coated 6-ele-
ment f/2 Prominar lens. Copal EVC
shutter synchronized at all speeds for
bulb or electronic flash. Contrast col-
or range finder; single stroke rapid
shooting film advance; film counter
registers the exposure made; double
exposure interlock; speeds I to 1 /500
sec. and self timer. $99.50. CRA-
FLEX.
For more information circle 102 on coupon
CAMERA ACCESSORIES
Action Editor for 8mm motion picture
film features 4x5" ground glass im-
age, no watt lamp, fixed reel arms,
stainless steel dry butt splicer, tapered
all steel case. $39.95. PHOTO MATE-
RIALS.
For more informal ion circle 103 on coupon
Clip-on Exposure Meter, fits accessory
shoe of many cameras, has dual low
and high light-level scales reading di-
rectly in light values from 3 to 18,
ASA scale 6 to 800; zero reset ad-
justment. $10.95 with case. KON-
ICA.
For more information circle 104 on coupon
Versa Dolly — holds heavy tripods and
cameras firmly clamped. One unit
serves the purposes of a I baby tripod,
b) tripod triangle, c) hi-hat; and d)
dolly with clamps. $99.50. S.O.S.
For more information circle 105 on coupon
Vidicon Pan and Tilt Head accommodates
also motion picture cameras. Counter-
balanced for smooth pan and tilt; ad-
justable drag on pan and tilt; long
rubber grip handle; %" camera tie
down screw; fits all professional tri-
pods. $325. CEC.
For more information circle 106 on coupon
SOUND EQUIPMENT
AND ACCESSORIES
Audiotape Splicer. Aluminum splicing
block with built-in tape storage and
cutting blade. $1.98. Color-coded
Mylar splicing strips, three colors, 79
cents. EMDE.
For more information circle 107 on coupon
Convertible Language Center. Audio
booths instantly convert to conven-
tional classroom setting. Audio Learn-
er S-I2 is a dual channel, two-speed
recorder deck. Consultation service.
ATC.
For more information circle 108 on coupon
"Cue Master" attachment for current
model Califone record players provides
immediate selection of any desired
groove on any size record. An isolated
music passage, the commentary on a
single sound filmstrip frame, or any
other selected sound component on a
disc recording may be picked out and
repeated as desired. The needle is
lifted and lowered safely at the push
of a button. CALIFONE.
For more information circle 109 on coupon
Full-track Recorder. Model 191 is like
Model 90-C except for its full-track
record/playback and erase heads. Hy-
steresis synch motor, VU meter. $325.
Available also a 1 5 ips capstan pres-
sure roller kit. ROBERTS.
For more information circle 110 on coupon
Plug-In Components are being offered to
facilitate flexibility in fixed or porta-
ble language lab installations. These
include single and dual-track record-
ers, master consoles, booth units, au-
dio-active systems and accessories.
CALIFONE.
For more information circle 1 1 1 on coupon
Califone Components
Pocket-size Wire Recorder with self-
contained rechargeable silver cadmium
battery, records up to 4 hours without
reload (Model Minifon P-55 Model
L), accessories include a wristwatch
microphone, car battery connection.
Also a new tape-cartridge model, wt.
6 lb., with all controls in microphone
handle. CEISS.
For more information circle 112 on coupon
Our Experience Is Your Key To Service and Dependability
CAMART DUAL SOUND READER
Model SB-111
Complete with optical sound reproduc-
tion head (or choice of magnetic sound-
head) base plate, amplifier-sF>eaker. For
single or double system sound. An un-
beatable combination with any 16mm
motion picture viewer.
Dual Sound Reader..
Viewer Additional ....
$195.00
$ 93.00
The CANilRA MARl Inc. '''' '""'"^'pI^TJii' " "" ^
EdScreen & AV Guide — June, 1959
307
"FIBERBIir' CASES
"THEY LA$T INDEFINITELY"
Equipped with tteel corners, steel card
holder and heavy web straps.
Only original Fiberbill Cases bear this
Trotla Mark
Tour Atturanf
of finatf Quality"
400' »o aOOO' Roots
Sold by All Leading Dealers
DONT WAIT -
TO PROLONG
THE LIFE OF
YOUR
MOVIE FILM
AD Bivt
VACUUMATEI
Coronet
National Film
Board of Canada
S. V. E
McGraw-Hill
W Young America
• flt BO extra COM to you
The Famout
Y4CUUmMI
FILM PROTECTIVE PROCESS
SUPER VAP O RATE
PROTECTS AGAINST Scratches, Finger-
mark*. Oil. Water and Climatic Changes
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Proceu Is Available to
You in Key Cities Throughout the U.S.
Wtite for Information Now
Vacuumate Cofp., 446 W. 43rd St., N. Y.
B
HQ^QQQI
^
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
6
TAL« froia fosv SCIIEN
TYPCWRITTEN MfSSAOES
IIADI044AT SLIDES
ACCIM HO tV(»ltUtl
•
IME SUIIOStHTOf TKE SCREtN -
Regular size 3 </«x4 or the
Sold by Audio-Visuol, (
Supply Deolers. For FREE
RADIO-MAT SLIDE
222 Oakridg* Blvd., Do)
New Duplex 2x2.
'hoto & Theatre
SAMPLE write —
CO., Dept. V,
tone Beach, Fie.
Portable TV Monitor. 8" screen; 600-
line resolution; video input high im-
pedance looping for signal levels of .3
to 1.5 volts to full contrast; controls
on front of gray-finish metal cabinet,
wt. 32 lb. MIRATEL.
For more information circle 113 on coupon
60-watt Stereo Control Amplifier, each
channel 30 watts of rated power, 60-
watt peak power handling capacity in
each channel. Stereo tone balance sig-
nal enables listener to introduce an
audible signal into each channel to
permit balance under operating envi-
ronment. Separate bass, treble and
volume controls. Mixed A & B "phan-
tom output" provided for three chan-
nel stereo. STROMBERG-CARLSON.
For more information circle 114 on coupon
Stereo Broadcaster unit designed to adapt
existing record player and radio re-
ceiver with minimum change or ex-
pense. A new stereo phono cartridge
and the "Stereo Broadcaster" meets
changeover situation in five different
combinations of existing equipment.
$24.95. MASCO.
For more information circle 115 on coupon
Tape Eraser. Complete erasure on any
size reel or tape dimension, lowers
noise level on unused tape, no re-
winding, AC operated, safety push-
button switch, wt. 2'/2 lb., 4" diam.
2" high. $18. ACA.
For more information circle 116 on coupon
Transmagnemite spring-motor driven,
battery-operated, transistorized tape
recorder. Six basic models in a price
range from $370 to $505. Speeds
15/16 ips to 50 ips. Playing time up
to 3 hours, winding interval up to 30
min, batteries 125 hour operation and
rechargeable. Detailed specifications,
apply. ACA.
For more information circle 1 1 7 on coupon
MISCELLANEOUS
Clear Croundglass Hand-Made Slides are
now possible via a spray called by the
KEYSTONE VIEW Co. "BrilliantVu."
It clears away the grey background
effect of etched glass to make the slide
look as though it had been drawn on
clear glass. This coating may be re-
moved with Keystone Solvent so that
the slide glass may be used repeatedly.
For more information circle 118 on coupon
Day-CIo Crayons, now available in eight
fluorescent colors: Fire Orange, Sig-
nal Green, Neon Red, Saturn Yellow,
Rocket Red, Arc Yellow, Aurora Pink,
and Blaze Orange. Non-toxic. $1
per box of 12. AMCRAY.
For more information circle 119 on coupon
Laminated Plastic Darkroom Trays. Acid
and stain resistant; rounded corners
for easy cleaning; tapered sides for
stacking; raised crossbar in middle;
pouring lip. Sizes 8x10 to 20x24,
priced $2.35 to $15.50. RICHARD.
For more information circle 120 on coupon
"Nerema" Projector Stand. Imported
from Holland. 48" high; fenced for-
mica tops; tilt adjustments; all steel
tubular. 2-platform model $42.50;
single platform $32.50. VOSS.
For more information circle 121 on coupon
pwuNG Pictures
OUR
NATURAL
RESOURCES
10-Minute Color Film
For Upper Elementary Social Studies. Re-
sources of Water, Timber and Minerals.
Color — Sale Only $100.00
Pat Dowling Pictures
1056 So. Robertson Blvd.
Los Angeles 35, Calif.
W fILM DOClDflS'
SPECIALISTS
in the science of
FILM
REJUVENATIOI
RAPIDWELD Process lor:''
• Scratch-Removal
• Abrasions • Dirt • "Rain"
Send for Free Brochure
rapid
FILM TECHNIQUE ..c
Founded 1940
37-02C 27th St., Long Island City I,N.Y.
MOUNTS FOR 2x2 READYIVIOUNTS
One-piece alu-
minuin frame
and ultra-thin
micro glass
for mountinc
transparencies
in Eastman
standard
Readymounts.
Box of 20 frames and 40 glass. . .$2.00
Box of 100 frames and 200 glass. $8.00
Other Sizes Available ■ 2Vn x 2Vi ■
2x2 Super Slide ■ Airequipt Masks & Glass •
Stereo (2) • 3'/4 x 4 Frames, Masks, & Glass.
EMDE PRODUCTS llT.l^:.rAl':l':s.
COMBINATION for COMMUNICATIONS
9t€4Ud(aM*«md* new
/^7-^<ife manual
BETTER BULLETIN BOARDS
LETTERIIffi INSTRUCTIONAL MATERIALS
HOW TD MAKE HANDMADE LANTERN SLIDES
TAPE RECORDING FOR INSTRUCTION
HIGH CONTRAST PHOTOGRAPHY FOR INSTRUCTION
PHOTQSRAPHtC SUDES FOR INSTRUCTION
INDIANA UNIVERSITY
audiovisual
Bloomington, Indiana
308
EdScreen & AV Guide — June, 1959
Portable Microfilmer. New Recordak
unit has 100' film capacity, encugh to
microfilm 2,500 letters or 6,000
check-size documents. Wt. 24 lb.
Speed 45 letters per minute. KODAK.
For more information circle 122 on coupon
Recordak Microfilmer
Single-Unit Photocopier, the Contoura-
matic Mark II, packs its developing
fluid in disposable vinyl bags so opera-
tor's hands never touch the chemicals.
Makes black-and-white copies up to
9" wide, including transparencies. In-
tegral paper dispenser in base of ma-
chine. Grey or red finish. $189.
LUDWIC.
For more information circle 123 on coupon
Super-slide Hand Punch. Pliers-like cut-
ter trims 127 or 120 film for slide
mounting. $9.95. BURBR.
For more information circle 124 on coupon
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
-filmstrip
si — slide
r»e — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes 'running time'
fr — frames 'filmstrip pictures)
ii — silent
id — sound
R — rent
b&w — black & white
:ol — color
Pri — Primary
Int — Intermediate
JH— Junior High
SH — Senior High
C — Colleee
A— Adult
ARTS AND CRAFTS
Famous Art Masterpieces in Sculpture si
COLSLI col 38c- 50c depending on
quantity. Several hundred slides listed
in free 1 6pp catalog. SH-C-A
For more information circle 125 on coupon
Fifty Years of Modern Art slides IVAC
col set 227 slides $68.10 in cardboard
mounts; $90.80 in aluminum. Partial
sets also. Photographed at Brussels
Fair 1958 and later modern art shows.
For more information circle 126 on coupon
Fifty Years of Modern Sculpture si IVAC
col set (71 slides) $21.30 cardboard,
$28.40 aluminum. Photographed at
the Brussels Worlds Fair 1958 and
other European exhibitions.
For more information circle 127 on coupon
GUIDANCE: Personal
Beginning Responsibility: Books and
Their Care mp CORONET 11 min sd
col $110 b&w $60. Sue learns from
brother Tommy some of the important
steps in care of books, as something to
appreciate and enjoy. P.
For more information circle 128 on coupon
Facing Reality mp MH 12min sd b&w
$75. Defense and escape mechanisms
used to avoid realities of life. Boy
shaken out of negative attitude. HS C
For more information circle 129 on coupon
Crowing Up Day by Day mp EBF 10 min.
sd col $120 b&w $60. A birthday
party for third-graders points up the
importance of learning to "act your
age." Food, exercise, rest, behavior.
Pri. Int.
For more information circle 130 on coupon
Habit Patterns mp MH 15min sd b&w
$85. Two girls contrasted, one sloppy,
tardy, unmannerly, the other the re-
verse. SH-C
For more information circle 131 on coupon
1959
AMERICAN FILM
FESTIVAL
AWARD WINNERS
THE LADY FROM
PHILADELPHIA
THE
HUNTERS
SEND FOR OUR LATEST CATALOG OF
OUTSTANDING FILMS
CONTEMPORARY FILMS, INC.
267 W. 25th St., N. Y. 1, N. Y.
ORegon 5-7220
midwest office:
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Tel. DAvis 8-241 1
Summertime...
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■June. 1959
309
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1959 Editions
Now Available:
HANDBOOK OF PRIVATE
SCHOOLS
40th edition, 1344 pages
$10.00
GUIDE TO
JUNIOR COLLEGES AND
SPECIALIZED SCHOOLS
AND COLLEGES
3rd edition, 448 pages
$5.00
Order both books from
PORTER SARGENT
PUBLISHERS
1 1 Beacon St., Boston 8
EVERYTHING IN ELECTRONICS
FREE ALLIED 1959 CATALOG
Recording equipment, Stereo, Hi-Fi audio,
school sound systems, training kits, elec-
tronic parts. Write for 452-poge Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
Successful Scholarship mp MH I 1 min sd
b&w $60. Average student achieves
goal in nursing career by rigorous self-
discipline. SH - C
For more information circle 132 on coupon
RELIGION AND ETHICS
Buried Treasures in Bible Lands 2sfs
FAMILY sd col Set (2fs and 12"
LP) $16.50; indiv fs ea $6.50; rec
$3.50. Titles: Bible Scrolls; Bible
Cities. Jun - A
For more information circle 133 on coupon
Daily Life in the Bible Lands 2sfs FAM-
ILY sd col Set (2fs and 7" LP) $11;
indiv fs ea $5.25; rec ea $2. Titles:
At Home and at Work in Bible Lands
ISOfr); Shepherds in the Bible Lands
(30fr). Pri.
For more information circle 134 on coupon
Donny Crows Up 4sfs FAMILY 20-25fr
two 7" LP records and leader's guide.
Set (4 with 2 records) $19.50; indiv.
fs ea $5.25; rec @ $2. Titles: Sur-
prise (a sunflower seed shows Cod's
miracle of growth); Something New
(baby sister); The Jolly-Bus (Cod's
Order); The Star (Donny wishes for a
star and learns the eternal lesson of
"mine — Cod's") . Pri.
For more information circle 135 on coupon
The Harvest mp BFC 30 min sd b&w r
$6. A young farm boy is helped to a
decision between working the family
acres or going to the city. Rural min-
ister shows his choice is similar, and
both find their answer in the steward-
ship to which they have been entrusted.
National Film Board of Canada pro-
duction. SH - A
For more information circle 136 on coupon
Lourdes mp CFD 40min sd col lease (5
years) $325. The town, shrines and
ceremonies; the sick at the Crotto;
new underground Basilica and Easter
High Mass; pilgrims following the Way
of the Cross; torchlight procession;
communion of the sick at Bernadette's
altar.
For more information circle 137 on coupon
New Faces of Africa mp BFC 28'/2min
sd col r$I2 b&w r$8. This 1959-
1960 foreign mission study theme
film emphasizes today's tempo of
change and unrest. Included are film
interviews with new leaders such as
Tom M'boya and Dr. Julius Kiano.
SH - A (See cover)
For more information circle 138 on coupon
SCIENCE: Biology
A Badger's Bad Day mp CJP 11 ''2 min
sd col $115 (including color film-
strip and 10 b&w 8x10" study prints.
A badger encounters a skunk family —
and learns the importance of the sense
of smell. Other forest animals are en-
countered, also. Pri.
For more information circle 139 on coupon
Growth of Flowers mp CORONET 1 Imin
sd col $110 b&w $60. Time lapse
shows accelerated growth of jonquil,
jack-in-the-pulpit, phlox, lily, rose,
zinnia, gladiola and water lily —
sprouting, struggle for sunlight and
air, and finally bursting into bloom.
Pri Int JH SH
For more information circle 140 on coupon
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310
EdScreen & AV Guide — June, 1959
The Human Body: Reproductive System
mp CORONET 13V2min sd col
$137.50 b&w $75. Part of series for
teaching physiology, this film describes
male and female organs and functions.
Live action photography of sperm and
egg cells uniting. Ovum, uterus, zy-
gote. SH C
For more information circle 141 on coupon
Mother Deer and Her Twins mp EBF 1 I
min sd col $120 b&w $60. Twin
fawns. Fleet and Shy, from the age of
two days to nearly a year. Pri Int
For more information circle 142 on coupon
Mers of Insects mp THORNE 30min sd
col $275 r $7.50. General character-
istics, then specific characteristics of
each of the nine most common orders
in live photography in natural habitat,
color, closeup detail. SH C A
For more information circle 143 on coupon
Reptiles and Their Characteristics mp
CORONET Umin sd col $110, b&w
$60. The five orders that make up
the reptile group, their common char-
acteristics and some of their differ-
ences. Snakes, lizards, turtles, croco-
dilians and the rare tuatara in natural
habitat and some of the ways in which
they benefit mankind. Int JH SH.
For more information circle 144 on coupon
SCIENCE: General
Atomic Energy as a Force for Good mp
CHRISTOPHERS 30min sd b&w $30.
Texas rancher becomes convinced the
atom can be made a power for peace
and gives up his opposition to loca-
tion of an atomic plant in his area.
I Paul Kelly! JH-A
For more information circle 145 on coupon
Beyond Our Solar System mp CORONET
II min sd b&w $60. Telescopic pho-
tography and artwork explain basic
concepts about stars, nebulas, major
constellations, and galaxies beyond
our Milky Way. Physical characteris-
tics of these bodies; their great dis-
tances from earth and from each other.
Int. JH
For more information circle 146 on coupon
Boats: Buoyancy, Stability, Propulsion
mp CORONET 13'/2min sd col
$137.50 b&w $75. Archimedean prin-
ciple explained; factors in design that
make for stability; various propulsion
methods; how a submarine submerges
.ind rises. Int JH
For more information circle 147 on coupon
locks for Beginners mp J-H 16min sd
col $165. Fundamentals of rock clas-
sification; origin, characteristics.
Meaningful identification of sample
with formation. Elem.
For more information circle 148 on coupon
The Calendar: Story of its Development
mp CORONET 1 1 min sd col $110,
b&w $60. Primitive concepts of time
based on earth's relationship to heav-
enly bodies. Egyptian, Babylonian and
Roman culture. Some consideration of
the Mayan calendar. Int SH
For more information circle 149 on coupon
The World of Molecules mp C-W 1 1 min
sd col $100 b&w $50. Animation
helos to visualize the size and behav-
ior of molecules in a solid, a liquid and
a gas. Two children enliven the pres-
entation by their experiments. Corre-
lated with Heath Elementary Science
Texts. Int. JH.
For more information circle 150 on coupon
SOCIAL STUDIES: Geography
Around Manhattan in 40 Slides si
WALTSTERL col set $12.75. New
York's Manhattan photographed from
boat circling the island. Includes a
color map. JH-A
For more information circle 151 on coupon
Geographical Diamaps si I VAC 2x2 in
color, aluminum mounts @ 50c, card-
board slightly less. Sets of maps in
color; Europe (26 1, North America
124), The World — Economic (30)
etc. 12 sets all told, lettering English
language.
For more information circle 1 52 on coupon
Geography of the Holy Land sfs FAMILY
sd col 40fr and 12" LP $9; fs only
$6.50; rec $3.50. Photographed by
Rev. Donald Lantz, 1958. Int - A
For more information circle 153 on coupon
Greece: The Land and the People mp
CORONET 11 min sd col $110 b&w
$60. Photographed in Greece. Geo-
graphical features related to social and
economic development. Historic prob-
lems resulting from poor land. Con-
servation, agriculture, transportation,
industry. Int. JH.
For more information circle 154 on coupon
One Road mp FORD 25min sd col loan.
Two test drivers take an automobile
around the world, including seldom
traveled routes in Turkey, Iran and Af-
ghanistan. El-A
For more information circle 155 on coupon
1959
AMERICAN FILM
FESTIVAL
AWARD WINNERS
dancer's
world
THE
GOLDEN AGE
OF
FLEMISH
PAINTING
si:m) ion our latest catalog of
(H isTtwnixc m.Ms.
REMBRANDT FILM LIBRARY
267 W. 25th St., N. Y. 1, N. Y.
ORegon 5-7220
midwest office:
614 Davis St., Evanston, III.
Tel.: DAvis 8-2411
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
Write for ilUiittmted
catalog
AUDIO-MASTER
1 7 E. 45th St., New York
Incandescent projectors
limit you to small screens
and small audiences. Uni-
versal Arc Projectors are
widely used for audiences
of up to 6, 1 07 in present-
ing management reports
at stockholder meetings,
sales meetings, lectures,
technical and scientific
conferences, training
schools, and conventions.
Ideal for projecting stage
and screen border sur-
round decoration, and
economical, quickly-
changed background
scenery by rear projection
to translucent screens.
Available with Electric
Changer which holds 70
3 'A" x 4" slides which
can be changed by re-
mote push button control.
outlet. Easy to operate.
Wire collect for dealer's name, literature and prices.
Suitable trial periods arranged.
Imtnlliitioti al Massachusells Institute of
Terhnnlogv. Kresge Aitdilnrhim.
THE STRONG ELECTRIC CORPORATION
8 City Park Avenue • Toledo 1, Ohio
A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT
CORPORATION I
311
Advertisement
HELPFUL BOOKS
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the generol editorship of
Edgar Dole. 384 pp. 1400 illustra-
Hons. Henry Holt and Co., 383 Mad-
ison Ave., New York 17, N. Y.
$15.00.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition
By Woltcr Arno Wittich and Charles
F. Schuller. 570 pp. 249 lllustrotions.
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, NY
1957. $6.50.
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
lUusfroted; and with 49 full-colot
plates. Henry Holt and Co., 383
Madison Ave., New York 17, N. Y.
$7.75.
EDUCATORS GUIDE TO FREE SLIDE
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVC,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES
SCRIPTS, AND TRANSCRIPTIONS
Compiled and Edited by Walter A.
Wittich, Ph.D., and Gertie Hanson
Halsted, M. A. Fifth Annual Edition,
1959. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cotionai Consultant, John Guy Fowlket
19th Annual Edition, 1959. Educa-
tors Progress Service, Dept AVG.
Randolph, Wis. $7.00.
MITCHELL'S MANUAL OF PRACTI
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Material presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete and practical handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including a
Photoplay Approach to Shakespeare
By William Lewin and Alexander
Frozier. Illustrated. Educational &
Recreational Guides, Inc., 10 Brainerd
Road, Summit, New Jersey. $4.75.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Parkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Alpark Educational
Records, Inc., 40 East 88th Street,
New York 28, N. Y.
SOCIAL STUDIES:
History and Anthropology
The American Jew: A Tribute to Freedom
mp ADL 45min sd b&w Service
Charge. People of Jewish origin in
many walks of life — farmer, fireman,
rabbi, airline hostess, violinist, writer,
actress, statesman, cartoonist, and
many more. Immigration and plural-
istic culture. Guide. SH A
For more information circle 1 56 on coupon
Colonial Plantation Living With George
Washington prints AVE col set (1 01
$15. Silk screen reproduction in color
of ten scenes of colonial life at Mount
Vernon. Reverse side carries 10 addi-
tional pictures in monochrome. In-
cluded also are 10 text plates giving
additional information. El - HS
For more information circle 157 on coupon
Colonial Shipping and Sea Trade mp
CORONET llmin sd col $110 b&w
$60. How Colonial trade routes were
established and the effect of Britain's
restrictive legislation. Int JH
For more information circle 158 on coupon
The Labor Movement: Beginnings and
Growth in America mp CORONET
1 3 1/2 min sd col $137.50 b&w $75.
Development traced from post Civil
War period to World War I. How the
working man sought to achieve his
goals within the changing relations of
capital, labor and government. JH
SH C
For more information circle 1 59 on coupon
Life in Ancient Greece — Home and Edu-
cation mp CORONET IS'/jmin sd col
$137.50 b&w $75. Typical Athenian
family of potters reveal mode of life
in 440 B.C. Education of the boy —
and, in the household, the girl. Int JH
For more information circle 160 on coupon
Life in Ancient Greece — Role of the Cit-
izen mp CORONET 1 I min sd col $1 10
b&w $60. Political and economic life
in a city-state 440 B.C. Privileges and
responsibilities of citizenship in this
early democracy. We watch boys take
the momentous Ephebic Oath, pre-
requisite to full citizenship. Int JH
For more information circle 161 on coupon
Spanish Colonial Family of the Southwest
mp CORONET 13'/2min sd col
$137.50 b&w $75. A self-sufficient
hacienda in the early 19th century
Role of the Indians and of the Catholi
mission. Int. JH.
For more information circle 162 on coupon
Turmoil in the Arab World fs NYTIME
57fr si b&w $2.50. Eighth in the an
nual series ($15). Manual supplie
supplementary information for eaci
frame. SH
For more information circle 163 on coupon
NEW PUBLICATIONS
Amateur Filmstrip Production. Manua
based on campus production experi
ence in turning out filmstrips of pro
fessional quality. $1. OSU.
For more information circle 164 on coupon
Cinema Laboratories 1959. A worldwidi
directory of motion picture labora
tories, 134 in the United States, 11'
in 34 other countries. In each casi
the kinds of work the laboratory i
equipped to do is indicated. Singli
copies $1. Association of Cinema Lab
oratories. Inc., 1226 Wisconsin Ave.
NW, Washington 7, D.C.
Authentic Folk Music. Spring-Summe
1959 catalog of LP rec. 32pp. Free
FOLKWAYS.
For more information circle 165 on coupon
But ... Is Anybody Listening? Intrigu
ing title of intriguing 1 2p free boot
on the problems of oral communicatior
and the impact of simple visualizatior
techniques. TECHNIFAX
For more information circle 166 on coupon
Records Recommended for Foreign Lan-
guage Study. 20pp. Free. CMUS
For more information circle 167 on coupon
Science and Mathematics. Special cata-
log of films in these subject areas
12pp. Free. CORONET
For more information circle 168 on coupon
Science Classroom Demonstration Kits
Big illustrated book of kits and proj-
ects for science and other classroorr
activity, 36pp. Free SMC
For more information circle 169 on coupon
20th Anniversary Film Catalog. 96pp
Free. CORONET.
For more information circle 170 on coupon
22 Ways to Enjoy the Roberts. Man\
suggestions of a tape recorder with o
without stereo amplifier. Good tech
nical details. 20pp. ROBERTS.
For more information circle 171 on coupon
FREE INFORMATION SERVICE COUPON
To EdSCREEN & AVGUIDE, 2000 Lincoln Pork West, Chicago 14, III.
I am interested in receiving more information or a demonstration of the item
or items I have indicated by encircling the code numbers corresponding with
cods numbers on listings of new A-V materials and equipment in your June
1959 issue:
101
102
103
104
105
106
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108
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MS
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gonizotion or
School ...
Address
312
EdScreen & AV Guide — June, 1959
Trade News
George Marenzana, manager, and Miss
Sonia Sperduti, secretary oi the service
dept., are checking in the "ten oldest."
New Victors for Old
The hunt for the ten oldest Victor
sound projectors, conducted by the Victor
Animatography Company, brought to light
ten Model 1 2's, made in 1933, all of
them still in use. The oldest. Serial num-
ber 12005, is the fifth such machine
made. New Model 65/10 Victor As-
sembly Projectors, in exchange for the
intage machines, go to: Dale W. DeAr-
mond, Wichita, Kans.; Morristown Na-
tional Historical Park, Morristown, N. J.;
Joseph Thielmass, Los Angeles, Calif.;
William Stuckel, Berwyn, III.; C, Leslie
Thompson, Director of Studies, Kingston
Clinic, Edinburgh, Scotland; William A.
Ransom, Westfield, N. J.; Melrose Park
Bible Church, Melrose Park, III.; Joseph
Pavone, Providence, R. I.; Harold Am-
brosch, Clendale, Calif.
Course Leaders For NAVA
Soles Institute
Institute chairman Al Hunecke an-
nounces the appointment of course lead-
ers and faculty coordinators for the 1 1th
Annual Audio-Visual Sales Training In-
stitute to be held at the University of In-
diana, Bloomington, July 19-23.
Preparation and Use of Audio-Visual Ma-
terials— Russ Yankie, Cliff Squibb, with
Ed Richardson as university coordinator.
Sales and Business Management — Ken
Lilley, Mrs. Ann Vath; Robert Campbell.
Salesmanship — Howard Holt, Guy Lam;
Dr. Earl Tregilgus, Robert Cameron.
Applied Selling — Howard F. Kalbfus,
Miss George Allen; Marvin Dawson.
Final staffing and presentation matters
were left to the Board of Governors meet-
ing in Chicago, Feb. 27-28.
Technifox Opens Washington
Branch
A new sales branch and diazotype
demonstration center has been built by
Technifax Corporation at 6200 Kansas
Ave., NE., Washington, DC. It features
a 100-seat auditorium equipped to con-
duct visual communication programs sim-
ilar in scope to the 3-day workshops con-
ducted semi-annually at the Holyoke,
Mass., main plant.
Industry-Education Interlock
An interesting example of the inter-
locking interests of business, education,
and medical and engineering science was
provided in the recent sponsorship by the
Michigan Bell Telephone Company, of a
(Giantview) large screen closed circuit
telecast, using a ITV-6 camera attached
to the overhead operating room light of
Beaumont Hospital with no other illumi-
nation. The operation involved a new
surgical procedure in which Dr. Michael
Nadarino, of Hahnemann Hospital, Phila-
delphia, repaired the bones of a shattered
leg with a quick-hardening plastic foam.
An audience of some 80 surgeons viewed
the operation on the large screen and on
two monitors in adjoining rooms.
Another low budget big screen demon-
stration by Giantview, at the Detroit
SMPTE meeting, featured a presentation
on "Closed Circuit TV in Education To-
day," by C. M. Braun, of the Joint Coun-
cil on Educational Television, picked up
on an RCA TK-201 industrial type vidi-
con camera and projected on a 1 2' x 15'
screen.
Quality Equipment Sound
Investment
"Within the next ten years alone our
schools will be called upon to ?ccommo-
date a student body that will have ex-
panded by 12,000,000," is the forecast
made at the recent AASA meeting at At-
lantic City, by J. J. Stefan, president of
the school equipment division of The
Brunswicke-Balke-Collender Co. About
68,500 classrooms, in 10,500 schools,
will be built this year, but if we are to
catch up with the needs resulting from
population growth and obsolescence of
existing plant and equipment, "the
schools must adopt industry's philosophy
of capital outlay as an expenditure that
must be equally justifiable in the future
as in the present," according to Mr.
Stefan. This calls for "quality equipment
as well as quality construction," truly
modern equipment "so that teaching
methods are enhanced and advanced."
Westinqhouse Promises
Sealed-Beam Projector Lamps
The sealed-beam principle of the auto
headlamps is soon to be applied to pro-
jector lamps, according to a Westing-
house announcement. Much greater light
output, low wattage, elimination of stray
light and of the conventional reflector
and condenser lens resulting in more
compact projector design are some of the
benefits promised — a year or more hence.
Photo Scientists — Chicago,
October
The 1959 national conference of the
Society of Photographic Scientists and En-
gineers will meet October 26-30 at Chi-
cago's Edgewater Beach Hotel. Kodak's
Charles E. Ives is papers chairman.
A-V Exhibit at World
Christian Education Meeting
Sixteen camera manufacturers in Japan
joined forces in presenting an audiovisual
exhibit In connection with the 14th
World Christian Education Meeting, in
Tokyo, attended by 3,000 delegates from
69 countries.
Da-Lite Observes 50th
Anniversary
Da-Lite Screen Co. is celebrating its
Golden Anniversary — it started manu-
facture of screens in a Chicago plant in
1909. Chester C. Ccoley, president, has
been with the firm for 34 years.
Reeves Licenses Cousino
Tope Cartridge
The Cousino loop cartridge for tape
recorders has been licensed by Reeves
Soundcraft, tape manufacturers. The
cartridge permits repetition of a contin-
uous loop of tape without rewinding or
threading into the recorder. Among the
applications thus far made public are
telephone answering service, sleep-learn-
ing experimentation, and multpile hear-
ing tests. It is claimed that the record-
ing of President Eisenhower's voice,
broadcast from outer space via the Atlas,
was accomplished by this type of loop
cartridge.
Alpex combination projector
Movie Slide Combination
Projector
One of the oldest ideas in projector
design is revived in the new "Alpex"
8mm motion picture projector which, by
insertion of a slide unit into the back of
its lamphouse, doubles as a slide projec-
tor as well. The Edison Kinetoscope
sought to accomplish this by racking over
the mechanism; the Acme elevated its
entire lamphouse into alignment with a
standard slide carrier; an Ampro silent
16mm projector once had a slide take-off
from the side of its lamphouse. The new
ALPEX -500 -Combination weighs 8 '/2
pounds, has a 500 watt lamp, 17mm
f:1.4 lens, retails at $69.95 with case;
the slide attachment (which can accom-
modate the Airequipt changers) $24.95.
Allied Impex Corp., 300 4th Ave.,
N.Y.C.
Radiant Expands AV
Department
In a move to give support of its audio-
visual dealers. Radiant Manufacturing
Corp. is increasing its AV personnel,
and promises greater advertising and pro-
motional activity. One of the sales tools
provided for its dealers in a "Split-Panel"
screen, one half the Radiant "Optiglow"
lenticular surface, the other the conven-
tional beaded.
Veteran in Two New Firms
Stanley Bowmar, one of the founders
and for many years treasurer of the Met-
ropolitan New York Visual Education As-
sociation, now a DAVI affiliate, has
broadened his commercial activities to
include a new filmstrip production ven-
ture involving two new firms — Audio-
Visual Creators, Inc., for production, and
Stanbow Productions, Inc., for distribu-
tion. National Film Board of Canada and
United Nations filmstrips are included in
the current catalog. Prints available on
1 0-day approval.
EdScreen & AV Guide — June, 1959
313
Directory of Sources
ACA; Amplifier Corp. of America, 398 Broad-
way, New York 13.
ADL Anti-Defamation League of B'nai B'rith
515 Madison Ave., N.Y. 22
AMCRAY— American Crayon Co., 1706 Hayes
Ave., Sandusky, Ohio.
ATC — Audio Teaching Center, Inc. Audio
Lane, New Haven, Conn.
AVE: Audio-Visual Enterprises, Box 8686, Los
Angeles 8.
BFC; Broadcasting and Film Commission, Na-
tional Council of the Churches of Christ in
the U.S.A., 220 Fifth Avenue, New York 1.
Inc., 10 W. 46th
SURER — Burleigh Brooks,
St., New York 36, N.Y.
CALIFONE Corp.,
Hollywood 38.
CEC-
43
-Camera Equipment
St., New York 36.
1041 N. Sycamore Ave.,
Co. Inc., 315 W.
201
CFD — Classroom Film Distributors, Inc,
N. Occidental, Los Angeles 26, Calif.
E. 48th St., New
The CHRISTOPHERS,
York 17, N.Y.
CMUS— Children's Music Center, 2858 W. Pico
Blvd., Los Angeles 6, Calif.
COLSLI— Color Slide Encyclopedia, P.O.B. 123,
Cincinnati 31, Ohio.
CORONET Films, 65 E. South Water St., Chi-
cago I .
C-W Churchill-Wexler Film Productions, 801
North Seward St., Los Angeles 38, Calif.
EOF: Encyclopaedia Britannica Films Inc., 1150
Wilmette Ave., Wilmette, III.
EMOE Products, 2040 Stoner Ave., Los Angeles
25, Calif.
FAIRCHILD Camera and Instrument Corp.,
Robbins Lane, Syosset, L.I., N.Y.
FAMILY Films Inc., 5823 Santa Monica Blvd.,
Hollywood 38.
FOLKWAYS Records and Service Corp., 1 1 7
W. 46 St., New York 36.
GEISS — Geiss-America, Chicago 45, III.
GJP — Grover-Jennings Productions, 2765
est Glen Trail, Deerfield, 111.
GRAFLEX Inc
N.Y.
154 Clarissa
For-
St., Rochester,
37
Chelton Ave.,
IVAC — International Visual Aids Center,
rue de Linthout, Brussels 4, Belgium.
J-H — Johnson Hunt Productions, Film Center,
La Canada, Calif.
KEYSTONE VIEW Company, Meadville, Pa.
KODAK — Eastman Kodak Co., Nontheatrical
Motion Picture Div., Rochester, N.Y.
KONICA Camera Co., 76 W,
Philadelphia 44, Pa.
LUDWIG — F. G. Ludwig, Inc., 151 Coulter
Place, Old Saybrook, Conn.
MASCO — Mark Simpson Manufacturing Co.,
32-28 Forty-ninth St., Long Island City 3,
MH — McGraw-Hill Book Co., 330 W. 42 St
New York 36.
MIRATEL,
Minn.
NYTIMES, Office of Educational Activities,
229 W. 43rd St., New York 36.
OSU — Ohio State University, Department of
Photography, Columbus 1 0.
PHOTO MATERIALS Co., 2100 W. Fulton St.,
Chicago 12.
Inc., 1080 Dionne St., St. Paul 13,
Co., 5914 Noble Ave., Van
RICHARD Mfg.
Nuys, Calif,
ROBERTS Electronics Inc., 1028
Ave., Los Angeles 38.
N. LaBrea
SMC — Science Materials Center
Ave., New York 3, N.Y.
S.O.S. — Cinema Supply Corp.
St., New York 19, N. Y.
STROMBERG-CARLSON,
York.
TECNIFAX Corporation,
Holyoke, Mass.
THORNE Films, Inc.,
Boulder, Colo.
VOSS Photo Corporation
New York 32, N.Y.
WALTSTERL — Walt Sterling,
Road, Woodmere, L.I., N.Y.
59 Fourth
602 W. 52nd
Rochester 3, New
195 Appleton St.,
1707 Hillside Road,
,601 W. 156th St.,
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this June issue.
The numbers of the advertisers are listed as follows:
NAME (print).
ADDRESS
224 Haddon
ADVERTISED IN THIS ISSUE
( 1 I Allied Radii
page 310
rything in electronics,
I 2 I American Bible Society — films, film-
strips, slides, posters, page 300
( 3 > Audio Cardalog
cards, page 302
record reviews on
( 4 ) Audio Devices, Inc. — "Blood and Thun-
der Classics," Audiotape music samples,
page 303
( 5 I Audio- Master Corp. — record and trans-
scription players, page 311
( 6 I Bailey Films, Inc. — "Flannel Boards and
How to Use Them," "Bulletin Boards —
an Effective Teaching Device," films,
page 298
( 7 ) Camera Equipment Co., Inc. — Weinberg
Watson projector, page 301
( 8 ) Camera Mart, The, Inc. — Camart
Dual Sound Reader with B&H viewer,
page 307
( 9 1 C.O.C. Industrial — C.O.C. Examiner
portable filmstrip projector, page 300
(101 Contemporary Films, Inc. — "The Hunt-
ers," "The Lady from Philadelphia,"
films, page 309
(11) Coronet Films — "The Human Body: Re-
productive System," film, page 299
(12) Dage Television — Educational TV system,
page 277
113) Delta Film Productions, Inc. — "The
Story of Communications," film, page
297
(14) Doric Waldorf Hotel — Seattle, Wash-
ington, page 310
(151 Dowling, Pat, Pictures — "Our Natural
Resources," film, page 308
(16) Eastman Kodak Co. — Pageant projectors,
page 281
(17) Educational & Recreational Guides, Inc.
— photoplay filmstrips and study guides,
page 306
(18) Emde Products — slide mounts, page 308
(19) Fiberbilt Case Co. — film shipping cases,
page 308
120) Harwald Co., The — Movie Mite 16mm
sound projector, page 310
(21) Indiana University — Combination tor
Communication — films and manual,
page 308
(22) Keystone View Co. — Keystone Standard
overhead projector, page 282
(23) Levolor Lorentzen — AV Venetian blinds,
page 275
(24) Ozalid Division (General Aniline & Film
Corp.) — Projecto-Printer 30 transpar-
ency unit, page 279
(25) Peerless Film Processing Co. — film re-
conditioning, page 309
1261 Phiico Corp. — all-transistor TV camera,
page 305
(27) Porter Sargent Publications — "Handbook
of Private Schools," "Guide to Junior
Colleges and Specialized Schools and
Colleges," books, page 310
(28) Radio-Mat Slide Co. — slide mats, page
308
(29) Rapid Film Technique — film rejuvena-
tion, page 308
(30) Rembrandt Film Library — "A Dancer's
World," "The Golden Age of Flemish
Painting," films, page 311
(311 Smith System Mfg. Co. — projector cabi-
nets and stands, tape and film cabinets,
page 278.
(32) Stik-a-letter Co. — visual letters, page
300
(33) Strong Electric Corp., The — Universal arc
slide projector, page 311
(34) Technifax Corp. — Technifax Slidemaster
system, inside front cover
(35) Vacuumate Corp. — film protective proc-
ess, page 308
136) Victor Animatograph Corp. — Victor
Soundview slidefilm equipment, back
cover
137) Visual Sciences — science filmstrips, page
300
314
EdScreen & AV Guide — June, 1959
BRETT HAL£^
r HKfiTT HALL'
&VUDIOVISUA1
GUIDE
Directory of Ai/d/orhual Sources
July, 1959
NAVA CONVENTION
Convention Highlights
Friday, July 24
Educational Film Library Associa-
tioji
Registration, 9 AM to 5:30 PM,
EFLA Headquarters, Morrison Ho-
tel. Screening of new films, 10 AM
to noon. General session, 1:30-3
PM. Two concurrent discussion
sections, 3:15-5 PM. Screening and
evaluation of new films, 7:30-10
PM.
\atiutial Audio-Visual Association
Exhibit setups begin and registra-
tion opens, mezzanine floor, noon.
.Saturday, July 25
Educational Film Library Associa-
tion
Two concurrent discussion sec-
tions, 9:30 AM to noon. Screening
of Blue Ribbon Award films, 10
.\M to 5 PM. Two concurrent dis-
cussion sections, 1:30-3:30 P.M.
Audio Do-It-Yourself Show, 3:30-5
OUT OF
eOGENERAL
FILM LABORATORIES CORP.
154e ARGYLE AVE. • HOLLYWOOD 26, CALIFORNIA ■ HO 2-6171
318
PM. Screening of "Power .A.mong
Men," UN film, followed by dis-
cussion.
S'ational Audio-Visual Association
Breakfast, Terrace Casino, 8 AM.
First General Session, 9 .\M. Grand
opening of the Exhibit, 1 PM.
.Meeting of N.W.X Board of Direc-
tors, 4 PM. Meeting of N.WA Re-
ligious Council, 7:30 PM. Annual
Convention Dance Party 9:30 PM.
Sunday, July 2fi
Association of Chief State School
Audio-Visual Officers
Discussion and reports 1-5 PM.
Fducniional Film Library Associa-
tion
General session, 9:45-10:45 AM.
National Audio-Visual Association
AV Church Worship Service, 11
AM. Luncheon for NAVA Institute
Board of Governors, 12:30 PM.
Religious Audio-Visual Conference,
2 PM.
Religious Audio-Visual Conference
Registration, 1:30 PM. Screening
of "Green Lake Adventure" and
discussion, 2 PM. Escorted tours of
exhibits, 3-4:30 PM. Consultation
clinics, 5-6 PM. "It Could Be Your
Church!" demonstration, 7:30-9
PM.
Monday, July 27
Agricultural Audio-Visual Work-
shop session
Association of Chief State School
Audio-Visual Officers
Reports and discussion of the
National Defense Education Act, 9
.\M to noon, 2-3 PM. Luncheon,
Parlor "F," noon to 2 PM.
Audiovisual Conference of Medical
and Allied Sciences
Registration, 8:45 AM. 1958-59
in Review, 9 AM. Report on Inter-
national Film Showings, 11 AM.
Experiments in AV techniques,
11:20 AM. Films and the Learning
Process, meeting, 2 PM. Problems
in Communication, meeting, 4 PM.
General Discussion, 8 PM.
Industrial Training Director's As-
sociation
AV Workshop, Venetian Room,
9 AM to noon.
National Audio-Visual Association
Breakfast and second general ses-
sion, 8 AM. Film distribution pan-
el, 10:45 AM. Luncheon for NAVA
past presidents, 12:30 PM. Enter-
tainment film screening, 8PM.
Tuesday, July 28
Agricultural A V Workshop session
Association of Chief State School
Audio-Visual Officers
Business meeting and reports, 9
AM to noon.
National Audio-Visual Association
Exhibitors' meeting, 8 AM. Ex-
hibits close, 1 PM. NAVA Board
of Directors meeting, 1 PM.
EdScreen & AV Guide — July, 1959
ISUALIZIN^' THE MESSAGE OP cHRj
FOR TEENAGERS
Films with a tremendous message of Christ— on the teenage level— in
their language— demonstrating the power of Christ in young people's
lives.
TEENAGE WITNESS
Witnessing for Christ at
home and on the campus.
TEENAGE CHALLENGE
A teenager accepts the
challenge to really live
for Christ in the face of
great opposition.
TEENAGE CODE
Everybody cheats once In
a while, why should this
teenager be different?
All five films have the deep sjnritual message needed
to help Christians stand for their convictions in today's world.
TEENAGER'S
CHOICE
The problems
of early
marriage.
FRONT PAGE
BIBLE
The Bible
speaks through
the newspaper.
30 minutes each— black & white— $9.00
t*^^
^et^^
^es
UNDERSTANDING THE
BIBLE LANDS SERIES
Bible stories and
events take on new
meaning with this
fascinating new series
photographed in full
color in the Holy
Land. Shepherd life,
home life, geography,
Bible scrolls, etc.
Packaged in kits, witli
records, from $9.00
TEENAGE
Four new kits of provocative film-
strips, featuring a "breezy" style of
scripts, and wonderful, typically
teenage art work, presenting basic
Christian guidance on problems of
POPULARITY and FAMILY. Kits of
4 filmstrips and 2 records, $25.50
KINDERGARTEN
Two delightful new sets of
full-color filmstrips about
"growing up" for 4 and 5 year
olds. Special musical back-
grounds feature related songs
familiar to kindergarten
children. Kits of 4 filmstrips
and 2 records, $19.50
It's easy to use a Family Filmstrip!
FAMILY FILMS, Inc. • 5823 Santa Monica Blvd. / Hollywood 38, California
You may be a winner - Family Films Magic Treasure Che»t NAVA Booths P 104-105
tIScreen & AV Guide — July, 1959
EDUCATIONAL SCREEN AND
MtMStI
KATIO«»tl
AUDIO-i"
AUDlOVISUAl
GUIDE
July, 1959 Volume 38, Number 7, Whole Number 377
EDITORIAL
332 Effective Teaching
AV CONVENTION AND EXHIlill
334 'Tor Such a Time as This" P. hi. jafjmian
335 NAVA Convention Program
336 Educational Film Library Association
337 Religious Audiovisual Conference
337 Association of Chief State School AV Oflicers
338 AV Conference of Medical and Allied Sciences
339 Industrial Training Directors Association
339 Agricultural Audio-Visual Workshop
340 Exhibitors
DEPARTMENTS AND FEATURES
324 On the Screen
326 "Images of the Future"
328 Calendar of Coming Events
346 AVS - Kodak's "Pilot Plant'
348 Film Evaluations L. C. Larson, Carolyn diss
354 Audio Max U. Bildersee
356 Filmstrips Irene F. Cypher
358 AV in the Church Field William S. Hock man
360 Directory of Audiovisual Sources
372 New Equipment and Materials
380 Helpful Books
381 Trade News
382 Index to Advertisers
Inside Back Cover — Trade Directory for the AV Field
Founded in 1922 by Nelson L. Greene
TIONAL
BUSINESS 8: EDITORIAL ADDRESS: EDUCATIONAL
SCREEN & AUDIOVISUAL GUIDE, 2000 Lincoln Park
West Bidg., Chicago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm volumes, write
University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or equivalent):
Domestic— $4 one year, $6.50 two years, J8 three years.
Canadian and Pan-American— 50 cents extra per year.
Other foreign— 1 1 extra per year. Single copy— 45 cents.
Special August Blue Bcx)k issue— $1.00.
CHANGE OF ADDRESS should be sent immediately to
insure uninterrupted delivery of your tuaga/ine. All
five weeks for change to become effective.
EDUCATIONAL SCREEN &■ AUDIOVISUAL GUIDE;
published monthly by- Educational Screen, Inc. Publicat)
office, Barrington, Illinois; Business and Editorial Offi
2000 Lincoln Park West Bldg., Chicago 14, Illinois. Prim
in the U.S.A. Re-entered as second-class matter Octob
1953 at the post office at Barrington, Illinois, under '
Act of March 3. 1879.
ENTIRE ISSUE COPYRIGHT 1959 BY
THE EDUCATIONAL SCREEN, INC.
320
EdScreen & AV Guide — July, 19f
p^
mmm
RCA's ruggedly engineered "Scholastic" Record
Players and Tape Recorder add forceful dimensions
.0 studies like instrumental and vocal music, liter-
iture, languages, speech and reading. "Tri-Coustic"
ipeaker systems deliver high-fidelity realism of
wund with wide frequency range. Push-button con-
sols on portable Tape Recorder give instant choice
)f function.
*Rigid endurance standards have been set for RCA "LIFE-
TESTED" Projectors. Individual components as well as fin-
ished projectors are subjected to continuous testing to evaluate
the durability and efficiency of all operating parts. "LIFE-
TESTED" at RCA means better, more reliable performance
from RCA projectors.
(left to right) Porto-Arc Projector, Junior Projector, Senior
Projector. High Fidelity "Scholastic" Record Player, High
Fidelity "Scholastic" Tape Recorder, "Scholastic" Portable
Record Player.
Tmkis) ®
RADiO CORPORATiON
of AMERICA
Allf^lr^\/lCllAl DD/^rMr/-TC
VU- GRAPH
Overhead
Projector.
It's unique! Beseler's new VU-GRAPH is the projector
Sou use in a fully lighted room. The picture flashes
VER your head -onto the screen -while YOU face the
class to see who understands, who needs help. Use
prepared transparencies or quickly make your own.
VU-GRAPH projects in black and white or full color:
slides, stencils, models, even your own writing-as you
write ! 4 models including new portable. Teacher oper-
ated-no assistant needed. Free Demonstration at your
convenience. Free Brochure: "Get Your Point Across-
Fast!"
I
(Ssde^s^
CHARL.ES
KA»T ORANGE. NEv^
COMPANY
JERSEY
NOW!
MAKE YOUR OWN FULL
COLOR
TRANSPARENCIES
FROM TE.\R SHEETS
WITH THE NEW
SF/II
TIIMSPAR4-FILM
See It Done In Just Minutes
at the
NAVA EXHIBIT
BOOTH 1-61
Or Write for Particulars and
Free Samples
Seofc
INC.
Shelton, Conn.
ON THE SCREEN
Welcome to NAVA!
As participants in the NAVA
C!oii\eiuion aiul F.xliibit, as contrib-
utors to it ill tlic lonn of this spe-
cial issue, and also as cager-to-learn
spectators — the staff of Educational
Scree?! and AUDIOVISUAL Guide
welcomes you to Chicago for the
lour most imj)ortant days in the
audiovisual year, July 25-28. We
Iiope, in fact we knoxi', that you'll
find much of value, of interest,
and much that's enjoyable too.
This Month's Cover
I'hc painting on oiu' cover this
month is an artist's concept of the
Eidophor, a revolutionary new
television projector, adaptable to
color or black and white and pos-
sessing an independent light source.
The projector was developed in
Switzerland with the "assistance of
C I B A Pharmaceutical Products,
Inc., which has recently set up a
wholly - owned subsidiary called
Eidophor Inc.
Eidophor Inc. will soon have on
hand forty of these projectors,
along with the world's largest mo-
bile unit for the production of
color television. The president of
the new company, former Assistant
Secretary of State Roderic O'Con-
nor, has announced some very in-
teresting and ambitious plans to
the future. Although these are a
l)iesent limited to industrial use
the additional possibilities are fas
cinaiing.
Hans Erni, the artist, is a Swis
with an international reputation
The clarity and superb draughts
inanship of his works have madi
them especially appreciated by sci
enlists, mathematicians and engi
neers, with whom the artist ha
personally expressed a kinship. Hi
is more conscientious than mos
painters in maintaining an imme
diate contact with the public anc
the present day world. By elinii
nating the usual perspective, he i
able to combine past, present an<
future possibilities on the sam(
terms. These qualities have con
tributed to his remarkable succes
as painter, illustrator, muralist.
Watch for the
Blue Book!
The August issue will again bi
devoted to materials — all the films
filmslri])s, slides, maps, models aru
other teaching aids that have coiiii
to our attention since the publica
tion of last year's Blue Book. I
will be an issue to keep on ham
throughout the year, for consulta
lion and advice. — EJ
i
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
afling Editor. WILLIAM S. HOCKMAN, Editor
for ttie Church Field. L. C. LARSON and
CAROLYN GUSS. Editors for Film Evaluations.
MAX U. BILDERSEE, Editor for the Audio
Field. IRENE F. CYPHER, editor for New Film-
strips. PHILLIP LEWIS, Technical Editor. WIL-
LIAM F. KRUSE, Trade and Public Relations.
BUSINESS STAFF
K. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager, OLIVE
R. TRACY, Circulation Manager, PATRICK A.
PHILIPPI, Circulation Promotion. WILMA
WIDDICOMBE, Advertising Production Assist-
ant.
Advertising Representotives
WILLIAM LEWIN, 10 Brainerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose Stote College, California
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio Stote
University, Columbus
AMD DE BERNARDIS, Assistant Superintendent
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Chorge
Audio-Visual Education Section, Los An
geles City Schools, Los Angeles, Colifornii
W. H,. DURR, Supervisor, Bureau of Teochim
Materials, State Board of Education, Rich
mond, Virginia ,>
CHARLES F. HOBAN, Institute for Cooperativ
Research, University of Pennsylvania
Philadelphia
EMILY S. JONES, Executive Secretary, Educo
tioncl Film Library Association, New Yon
City
f. EDGAR LANE, Supervisor, Instructione
Materials Deportment, Board of Public In
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Educotior
Head of Audio-Visual Education, Univer
sity Extension, University of Colifornio o
Los Angeles
SEERLEY REID, U. S. Office of Education, Na
tional Defense Education Act, Washingtoi
CHARLES F. SCHULLER, Director, Audio-Visuc
Center, Michigan Stote College, East Lon
sing, Michigan
ERNEST TIEMANN, Director, Visual Instructioi
Bureau, Associate Professor, Division o
Extension, The University of Texas, Austii
DON WHITE, Executive Vice President, No
tional Audio-Visual Association, Fairfa»
Virginia.
324
EdScreen & AV Guide — July, 1959
©WALT DISNEY
PRODUCTIONS
Donald Duck in
Sunday School?
Visit us at
Booth F-32
and see why leading
religious educators predict
record-breaking sales for
'TALES OF JIMINY CRICKET".
Cathedral Films
2921 West Alameda Avenue, Burbank, California
dScreen & AV Guide — July, 1959
325
tt
Images of the Future"
This is the title of a valuable booklet, recently published,
setting forth some very practical ideals for the future develop-
ment of our countiy's high schools. It tuas prepared by J. Lloyd
Trump, Director, Commission on the Experimental Study of the
Utilization of the Staff in the Secondary School; appointed by
The National Association of Secondary-School Principals and
supported by the Ford Foundation. The editors asked and were
granted permission to publish brief excerpts from this work,
especially from the section "Educational Facilities," in the hope
that these trends will encourage audiovisual personnel and man-
ufactiirers alike.
Avenues to Learning
Sefore Writing
Sefore Printing
Intil about 1900
rhe 20th Century
II
LARGE-GROUP
INSTRUCTION
INDIVIDUAL
STUDY
«
SMALL-GROUP
DISCUSSION
TEACHER
WRITING
PRINTING
FILM
RADIO
TV
RECORDINGS
MACHINES
Closed- and open-circuit television to provide enrichment, magnification,
simultaneous instruction in several rooms, etc.
Projectors with overhead, rear projection for writing, printing, and other
presentations in black and white and color, with overlays, for use in light or
semi-darkened rooms
Micro-, opaque, and other projectors for specific tasks
Electronic tape and other recordings to reduce repetition, provide uniformity,
and permit re-use
Films, filmstrips, and slides of various sizes for photographed materials
FM radio to distribute information simultaneously to several rooms
Charts, pictures, flannelboards, models, mock-ups, museum materials, etc.,
for demonstrations
Duplicated materials to provide uniformity, involvement, and concrete illustrations
All of above that are portable should be available in project areas and
materials centers
Science and language laboratory, workshop, and library supplies and equipment
of best design
Self-teaching and appraisal machines-information, instructions, and questions
placed on machine in advance by teachers so students can use with a minimum
of teacher assistance
Self-appraisal tests-to permit self-examination and scoring
All of above that arc portable should be available for students to bring to
discussion group meetings as aids in explaining and presenting convincing
evidence
IN thinking about tlic facilities
of the .secondary school of the
future, these things must be
kept in mind:
Kducational facilities will no
longer be merely a school building
ancl its grounds.
.Space within the building will lie
plainied for what will be taught
in it and how it will be taught.
Installations for effective use ol
electronic and mechanical aids will
be provided.
Kducational facilities will be as
different as will be the learning ac-
tivities jjlanned for the students.
These learning activities will take
place not only in the school build-
ing but also in separate libraries,
shops, governmental agencies, busi-
ness and industrial establishments,
and many other |)laces in the local
(Oinmunity. On occasion, activities
will take place in communities
some distance from the school it-
self. This broader concept of facili-
ties will require different kinds of
control and supervision over stu-
dents from those now possible, .so
changes in provisions for legal re-
sj)onsibilities will be made.
liecause class grcjups will vary in
si/e, the school plant of the future
must provide rooms for groups of
10,20,50,100, or possibly more stu-
dents. A variety of instructional
and resotnce areas will replace the
|)rcsent series of standard, stacked
classroom cubicles, each designed
to contain .SO students and one
teacher. .Study halls as they are now
known will not exist. Instead there
will be study-resource rooms where
students may read, listen to and
view taj)es, observe films and slides,
work on self-teaching and self-a])-
praisal machines, use science and
other ccjuipment, think, write, and
participate in other more or less
indiviclual study activities.
It is difficult at this time to make
an intelligent estimate of the num-
ber ancl sizes of rooms needed in
the future secondary school. The
example of a 400-student school
used here might require a building
with less floor space per student
than present ones.
The future scluiol will make
available to its students all the ave-
iHies of knowledge, appreciation
and understanding. Textbooks and
teacher recitations will no longer
be sufficient means of contact be-
tween the student and what he
wants to learn. Television, radio,
disc recordings, tape recordings,
films and slides, mock-ups, models,
museum materials, books, maga-
zines, pamphlets, and other mate-
326
EcJScreen & AV Guide — July, 1959
NEW
♦?iEj*f
STEREO
TAPE RECORDER
For language, music, speech
instruction, Newcomb Introduces
Model SM-310, cybernetlcally
engineered for Intuitive operation.
Simple enough for students to
operate. Easiest on tape. Records
live stereo as well as recorded
or broadcast material, and '/2
track monophonlc. 2 speeds.
IO'/2" ''®®' capacity.
NEW
NEW
CLASSROOM
HI-FIDELITY PHONOGRAPHS
Engineered specifically for day-in-
and-day-out classroonn use, new n-iodel
Newcomb phonographs are nnore
dependable than ever. New 4 speed
mofors, bigger speakers, more power,
rubber record mat — a multitude of
advanced features. Several models.
CLASSROOM
HIGH-FIDELITY RADIOS
The finest table model radio ever
built for classroom is the Newcomb
AM and FM Model AFM-1500.
Sensitive, powerful, stable. High
acoustic output. New tone control
for optimum intelligibility. Built-in
AM and telescoping FM antennas.
AM only model also available.
NEWCOMB
NEW If '■■
NEW&
idB.^
PORTABLE TRANSCRIPTION
PLAYER/P.A. SYSTEMS
There's a new Newcomb TR Series
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EdSfireen & AV Guide — July, 1959
_6B24. Lexington Avenue, Hollywood 38, California
327
Calendar
July 10-11— New York State Audio-
Visual Council, summer meeting,
Statk-r-Hilton Hotel, Buffalo, N.Y.
July 1(1-12— Associated Amateur Cine-
ma Clubs, Inc., Film Festival, Con-
rad Hilton Hotel, Chicago, 111.
July 19-2.S— National Institute for A-V
Selling, 11th annual, Indiana Uni-
versity, Bloomington, Ind.
July 19-23— Cooperative Conference on
Instructional Materials, University
of Texas, Austin, Texas.
July 20-31— Annual Laboratory-
Demonstration Workshop, The Betts
Reading Clinic, Haverford, Penn.
July 25-28— National Audio-Visual As-
sociation Convention and Exhibit,
19th annual, Morrison Hotel, Chi-
cago, 111.
.Aug. 10-21— Summer Audio -Visual
Workshops, Syracuse University,
Syracuse, N. Y.
Aug. 16-22-Robert Flaherty Film
Seminar, 5th annual. University of
California, Santa Barbara Campus,
Goleta, Calif.
Aug. 17-21— University Film Producers
.Association, 13th annual conference,
Purdue University, Lafayette, Ind.
Aug. 21-22— Society of Motion Picture
and Television Engineers, regional
meeting. CJhicago session, Purdue
University, Lafayette, Ind.
Sept. 2-1 S— North American Interna-
tional Photographic Exhibit, nine-
teenth annual; closing dates for
prints July 24 and slides, August 7.
California State Fair and Exposi-
tion, Sacramento, Calif.
.Sept. 6-1 1— International Conference
on Audio-Visuals in tlie Church,
16th annual, Green Lake, Wise.
Dept. of AV and Broadcast Educa-
tion, National Council of Churches,
257 Fourth Ave., New York 10.
N. Y.
Sept. 28-Oct. I— Industrial Film and
AV Exhibition, New York City.
Oct. 26-30-Society of Photographic
Scientists and Engineers, annual na-
tional conference, Edgewater Beach
Hotel, Chicago, 111.
Oct. 26-30— National Association of
Educational Broadcasters, Sheraton
Cadillac Hotel, Detroit, Mich.
Nov. 20-21-Michigan Audio Visual
Association, fall meeting. Western
Michigan Universiiv, Kalamazoo,
Mich.
PIXMOBILE PROIECTION TABLE
mPS YOUR EQUIPMENT
READY FOR USE
Save time . . . save storage space. Prepare
your visual presentation in advance on the
portable Pixmobile, roll it in, show it, store
your equipment on it. Sponge rubber top,
large enough for both movie and slide pro-
jector. Has 4" viheels, equipped y»ith brakes
that hold on incline. Vibrationless. Several
models and heights. 42" tabit only $32.95.
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FOR BETTER CHART TALKS
Make a better showing with the versatile
OPTIVOX, suitable for either floor or table.
Steel working board, finished in "riteon"
green, is adaptable for chalk, charts, or mag-
nets. Aluminum legs fold into compact unit.
Only $44.95 Carrying case, lamps optional.
Write lor Literature and Name of Dealer.
Some Dealer Tcrritoriei Open. Writt . . .
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS
WICHITA, KANSAS
"Images of the Future"
lials will be readily available to
.students.
Instructional films and video and
soiiiul tapes will originate Iroiii a
central studio. It will no longer be
necessary to move projectors,
s( teens, and tape and record eejnip
nient from room to room. I'lill
cable installations will be provided
for clo.sed-circuit television, or for
any other kind of audio or video
conmiiinications. Language labora-
loiies will make aural-oral le-
souices readily available.
A higher degree of space utiliza-
tion will make the school plant an
economical one. Because of the
variety of methods of instruction
and the variety in group sizes in
liie school of tomoiiow. Ilexibilitv
of space, furniture and equipment
will be necessary. Larger rooms will
be divided into small seminar
rooms lor small-group discussions.
.'Vinlitoriums w-ill be divided into
seveial large-group areas so that
they will l)e used lor most of the
day rather tlian for the 10 j)er cent
ol tiie sdiool day for which tbey
are now used.
Kdiuational laiilities of tlie fu-
tuic will be functional, flexible,
jjleasaiu, and lUilitarian. Buildings
will have improved acoustics, bet-
ter light anci ventilation (oiurol,
and readily movable partitions.
.Architects, engineers, scientists,
and educators will work together
lo design better equipment and
supplies and better structures to
house them.
These realistic plans for the fii-
tine also provide for better teacher
training and ample opportiniity
for teachers to improve their skills
on the job. There will be teacher
specialists, most of whom will be
experts "in the use of such teaching
aids as television, tape recordings,
projectors, students' self-appraisal
devices, and the like." In-school
professional advancement is given
s]5ecial stress. ". . . The use of
assistants and electronic and me-
chanical instruction aids will also
be significatit in advancing the pro-
fessional growth of teachers after
lhe\ have started to work. Through
audio and \ ideo recording devices,
teachers will be able to see and
hear themselves teach as well as
observe student reactions to their
teaching. The.se devices will offer
improved methods of self-appraisal
so essential lor "lowth."
328
EdScreen & AV Guide — July, 1959
At Valley Oaks Elemeiuury School, Spring Branch IndcpcndenI School District, Houston, Texas — selected by
A.A.S.A. for showing ot its exhibit of outstanding school designs — Mrs. Lois Land, Director of Special Services, soys:
"In our modern schools,
glass-walled rooms are hard to darken.
That's why we use Kodak Pageant Projectors.'*
"In keeping with modern architectural trends, our
schools are built with lots of glass.
"At the same time, in keeping with modern educa-
tional thinking, we use instructional films in practically
every course we teach in the Spring Branch Independ-
ent School District. And we show the films right in
these hard-to-darken classrooms. So, picture brilliance
is a major factor in our selection of a motion picture
projector. We have bought only Kodak Pageant Pro-
jectors for three years now, because they give us maxi-
mum brightness — and we have no maintenance trou-
bles with them, either."
Kodak Pageant's Super-40 Shutter provides 40%
more light on the screen than an ordinary shutter at
sound speed. Your Kodak A V Dealer has the complete
Pageant story, or write for Bulletin V3-22, no obligation.
Kodak Pageant Projector^ EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
EdScreen & AV Guide — July, 1959
329
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
Julius Caesar, set of 2 filmstrips in
black-and-wliite, presenting 97 scenes
in the M-C-M screen version of the
play. $6.00. With guide, $6.30.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenia,
etc., based on M-G-M's The Living Idol.
25 fromes, color. $7.50.
Knights of the Round Table — A set of
two filmstrips. Port One, 25 frames,
explains the background of the story,
its theme, its significance as on early
ottempt to organize o league of nations
and how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
The Glass Slipper — The charming fairy
tale of Cinderello, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Romeo and Juliet — Shakespeore's great
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50. With guide,
$7.80.
Richard III — Based on Laurence 01 iv-
ier's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50.
With guide, $7.80.
Alexander the Great — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe ond
Asia, o task with which the U.N. is still
faced. 55 frames. $7.50. With guide,
$7.80.
Prepared by William Lewin, Ph.D.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictoriol
guide to the Defoe classic, based on
the United Artists screen version. $7.50.
With guide, $7.80.
Columbus — Black-and-white, based on
the J. Arthur Rank production storring
Fredric March. 55 Frames. $3.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50. With guide, $7.80.
Greatest Shew on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Acodemy
Award in 1953 as the best picture of
the year. 40 frames. $7.50. With
guide, $7.80.
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An involuable aid to the
study of the classic. $7.50. With guide,
$7.80.
330
EdScreen & AV Guide — July, 1959
Building up a composite image with
several sheets of film.
'^
TECNIFAX
CORPORATION
Manufacturers of
Vituol Communication
Material
and
Equipment
At the head
of the class!
HOLYOKE, MASSACHUSETTS
THE OVERHEAD PROJECTOR keeps the teacher in
front of the class, projecting his own slides, facing his class at
all times, observing reactions, and adjusting his presentation to
the response of his pupils.
There is no need for a separate operator, v/ith an accom-
panying system of signals. The projector complements the
teacher rather than replaces him. The teacher selects his own
pace, extemporizing as he wishes; commenting before, during,
and after projection.
He uses the screen as a blaclcboard, writing or drawing at
will on slides or sheets of transparent plastic, without turning
away from his class. Single or multiple sheets of film are easily
superimposoble on the slides, allowing the teacher to unmask
transparencies in progressive disclosures, or to build up several
components into a composite image.
Slides are large (8" x 10"), and easy to make. Rudimentary
art skills produce dramatic, colorful transparencies.
if you wish to learn more about the Overhead Projector,
please write to Section OP, Visucom Laboratories, Tecnifax Cor-
poration, Holyoke, Massachusetts. Please indicate in the letter
the nature of your interest.
LdScreen & AV Guide — July, 1959
331
editorial
Effective
Teaching
Paul C. Reed
j
"We should do far more than wc are tuw doing to enhance the
prestige of the teacher and to provide him with more effective sup-
port in his efforts to improve the effectiveness of his teaching."
Because you may have missed it, we think we should tell you
something about the report from which this quotation came. It's
another report on education with real significance for all of us con-
cerned with the use of audiovisual materials. It's another top level
report urging the use of modern techniques of communication in
teaching.
"Education for the Age of Science" is the title covering the six-
teen tiiousand words from President Eisenhower's Science Advisory
Committee. Although prepared by the Conmiittee's nine-man panel
on science and engineering education, the report makes clear that
all education must be strengthened to make "a stronger nation
more likely to survive."
Like every important report that's been published in recent years
on the problems and future of American education, this one, too,
emphasizes the importance of audiovisual methods and materials
of instruction. For instance, this report recommends "that present
efforts be aggressively pursued and substantially expanded in bring-
ing together leading scientists, scholars, and teachers to . . . develop
and supply adequate teaching and learning aids of all appropriate
kinds, including motion pictures, television, tape recordings, slides,
and other audiovisual materials designed to aid the student . . . and
' to relieve the teacher of unnecessary burdens of preparation and
instruction."
It used to be that only zealous audiovisual educators talked like
that!
At another point in the report, the committee concludes that be
cause the increasing number of students is outrunning the supply
of teachers "we must find ways to increase very substantially the
effectiveness of every teacher" and "we must, therefore, learn to use
effectively every po^ible teaching aid including television, motion
pictures, improved textbooks and classroom equipment."
These are important pronouncements about the importance and
place of audiovisual materials in teaching and learning. These are
the words of renowned scientists and educators. They have no prej-
udices about materials and methods. Their only concern is to im-
prove educational standards and education's product. They believe
that audiovisual materials are essential and that they must be used
if teaching is to be effective. They've said this in no imcertain words.
The values of all kinds of audiovisual materials for effective
teaching seem now to be finally recognized. Determining when the
turning point came in this discovery may take greater perspective.
It may have been, however, at the point when science education
received all the attention and emphasis following the launching of
the Soviet earth satellite. From that point on, education's historians
may someday tell us, the integrated use of all kinds of audiovisual
materials in instruction became commonplace.
Meantime, this is the Summer of 1959; and this issue of "Educa-
tional Screen and AUDIOVISUAL Guide" eagerly anticipates the
excitement that always accompanies the National Audiovisual
Convention and Exhibit. This year, as we near the end of the first
of the five years of the National Defense Education Act, we expect
the convention's discussion will reflect the urgency of the times,
and that the exhibit will vividly display the industry's achievement.
Surely the largest audiovisual exhibit ever assembled will clearly
demonstrate through new and improved equipment and materials
the ability and readiness of the audiovisual industry to meet its
challenges. We wouldn't miss this year's convention for anything.
^Ve hope you'll be there, too.
332
EdScreen & AV Guide — July, 1959
rhe
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citing new concepts in auto-loading and oral practice equipment.
"he unique MAG-MATIC* Educator dual channel
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neet all the requirements of individual student
)ractice in any system or location.
nstallations with Cousino AD-A-LAB* furniture
ind instructor's control console provide complete
anguage laboratory operation.
he VOICE-FLECTOR performs all the functions of
onventional earphones, microphone and isolation
jOOth. *Cou«no Trade Marks reg. Pafents pending
HE ECHO-MATIC endless loop cartridge provides im-
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roctice materia! without rewinding. The Echo-Matic cort-
idge makes loading and start-stop operation kinder-
arten easy, and provides tamper proof enclosure for the
ape. Available in standard laboratory playing times.
THE MAG-MATIC EDUCATOR in use, with the Voice-
Flector in position for listening, oral practice and view-
ing of visuals. The Voice-Flector is acoustically designed
for direct, non-electronic self-analysis of auditory re-
sponse. The Mag-Matic Educator and Voice-Flector may
also be used independently with other equipment.
For more information, or o demonsf ration by your Cousino dealer, write:
CcHcS
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f-io„ersand Manufacturers of Language Laboratory, Po i n t - of-S a I e and Audio-Visual Devices.
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OCIETY OF MOTION PICTURE AND TELEVISION ENGINEERS AND INSTITUTE OF RADIO ENGINEERS.
idScreen & AV Guide — July, 1959
333
I <>.■%
Principal sjicakers for the 1959 NAVA Convention are: Charles H. Percy, Dan Forrestal, Dr. Elliott Kone Dr Wil-
liani B. Sanborn, J. Roger Deas (left to right).
tt
For Such a Time as This''
by P. H. Jaffarian
x
HESE words find their origin in a famous
Old Testament story. Through the Providence
of God, and after years of preparation. Queen
Esther has been brought to the hour of oppor-
tunity which is to spell the deliverance of her
people. It has ever been thus. Opportunities are
made for those who are prepared to meet them.
^ The audiovisual field has arrived at such a
"" tin-ifi. Behind us are years of growth, preparation
and devoted service. Audiovisual people in edu-
t»cataon, ^religion, and industry have the special-
ized knowledge that means good utilization of
our. materials and equipment. And the audio-
visual industry is ready with excellent lines of
equipment and materials, plus a specialized
audiovisual dealer system which has been built
on the basis of service to the user.
1 am proud to be a part of this dealer organi-
zation. Over the years I have seen the many
major contributions which the AV dealers have
made, both personally and through our national
organization, towards the increased use of audio-
visual communications media in all walks of life.
Through our national trade association, a
dealer organization has been built up which
effectively covers the nation. Within our audio-
visual business a competitive spirit exists and
always will remain, but our dealers have been
taught to minimize their differences and to
magnify the things we hold in common. Higher
ethical standards have been promoted and
achieved. The annual NAVA Convention, re-
gional meetings, and local associations have knit
the organization into a huge familv. The Na-
tional Institute for Audio-Visual Selling, held
each summer in cooperation with Indiana Uni-
versity, has contributed much in sales and man-
agerial training. Its effects have permeated the
entire organization. From its earliest days, NAVA
has worked closely with audiovisual specialists in
education, industry and the church, and broad
cooperative relationships have been developed.
Suddenly, a "Sputnik Age" has burst upon us.
It has brought us face to face with the fact that
learning processes must be accelerated. One re-
sult of this has been a continuing increase in
AV utilization in industry and business. An-
other, and perhaps more dramatic, result is the
attention which our Federal Government has
given to new educational media in the National
Defense Education Act. In sharp contrast to the
action of a national education conference a few
years ago in classifying .\V items as "luxuries
. . . next in importance to swimming pools," the
I'. S. Congress has clearly stated that better
teachuig equipment and materials are essential
"il instruction and learning are to be improved"
- and has appropriated many millions of dollars
lor their ])urchase.
Providentially, our Associations in the audio-
visual field have arrived at the place where they
are in position to render great services. DAVI,
EFLA, the AV Commission on Public Informa-
tion, and important groups in religion and in-
dustry provide channels for action and communi-
cation on audiovisual problems. In these critical
first days of implementation of the Defense Act
and of general .\V expansion, these organiza-
tions have proven their value over and over
again.
We in the audiovisual industry consider it
exceptionally fortunate that only 30 months ago
we moved the headquarters of our N.A.VA organi-
zation from Chicago to Fairfax, Virginia, a sub-
urb of Washington. When the Defense Educa-
tion .Act was proposed, N.WA was in position
to step into the breach and offer valuable assist-
ance. Don White, our National Executive,
worked closely with those who formulated the
bill. Maurice Mitchell of EBF and Charles Percy
of Bell & Howell testified forcefully as to the
need for audiovisual provisions. Effective legisla-
tive work was done in close cooperation with the
NEA and other interested organizations. With
the passage of the law, NAV.\ produced "AV-
864," a guide to its audiovisual provisions, and
distributed 65,000 copies throughout the nation.
Now, in the implementation phase of the
National Defense Education Act, Don White
and Dennis Williams have worked in an advisory
capacity with the State Departments of Educa-
tion in more than two-thirds of the states, help-
ing in the preparation of State plans. The
members of N.-W.A have been kept informed
and fully prepared for what is ahead.
A day of opportunity is before us. It appears
that all of our preparation was "for such a time
as this." As competent business men, we of the
audiovisual industry must also be possessed of
the true meaning of service. With this spirit we
will not only cope with this emergency, but it
will lead us into the greatest era of learning in
the history of our nation.
334
EdScreen & AV Guide — July, 195?
National Audio - Visual
Convention and Exhibit
I
N THE preceding story, NAVA president
)affarian elaborates upon the theme of the 1959
Convention and Exhibit— "Lilt the AV Standards
Higher." To lead the way, a series of speeches,
workshops and seminars has been scheduled,
combined with the largest display of audiovisual
equipment ever assembled to date. An attend-
ance of approximately 2,500 audiovisual spe-
cialists from all parts of the country is expected,
and this, together with the combined member-
ships of the other paiticipating organizations,
should residt in most mutually beneficial ses-
sions
Charles H. Percy, President of Bell k Howell
Company, Chicago, will be the official keynote
speaker. iHillowing him in the first general ses-
sion will be Dan Forrestal, Director of Public
Relations, Monsanto Chemical Company, St.
Louis. Also, Dr. Elliott H. Kone, Director of the
iVudio-Visual Center of Yale University, will
speak on "The Philosophy and Practice of the
Language Laboratory," emphasizing the fact that
language teachers have pioneered in the use of
audiovisual media hardly touched by teachers
in other fields.
The second general session will have as speak-
ers Dr. William li. Sanborn, Director, Bureau
of Instructional Materials, San Francisco Unified
School District, and J. Roger Deas from Ameri-
can Can Company, New York City. Dr. Sanb)orn
will speak on "The Future for Instructional
Materials— a Problem in Professional Coopera-
tion," using a historical approach and discussing
current practices and potential trends in terms
of mutual cooperation. Mr. Deas, whose talk
is titled "The Vision of America," will dem-
onstrate the important role of audiovisual mate-
rials in improving industrial communications,
stressing the importance of "indigenatizing"
basic aids to give local impact and the use of
audiovisuals in creating and maintaining a "cor-
porate image."
Again this year, both general sessions will be
preceded by breakfasts in the Morrison Hotel's
Terrace Casino, and the annual business meeting
will take place between addresses at the second
general session on Monday. Sales Meetings have
been scheduled during the Convention by four-
teen companies. Admission to these events is
by invitation only.
Program
Friday, July 24
Noon Exhibit setups begin. NAVA registration
opens on Mezzanine Floor.
Saturday, July 25
8:00 AM Breakfast in the Terrace Casino. Spe-
cial tables will be provided for regional
groups.
9:00 AM First General Session: Terrace Casino
Welcome by President P. H. Jaffarian
Keynote speaker: Charles H. Percy, Presi-
dent, Bell & Howell Company
Speaker: Dan Forrestal, Director of Public
Relations, Monsanto Chemical Company,
St. Louis Missouri
"The Philosophy and Practice of the Lan-
guage Laboratory"— Dr. Elliott Kone, Di-
rector, .\udio-Visual Center, Yale Univer-
sity, New Haven, Conn.
10:45 AM to 1 PM Open for sales meetings
1:00 PM Grand opening of the Exhibit
4:00 PM NAVA Board of Directors meets
7:30 PM NAVA Religious Council meets: Har-
vey Marks, Visual Aid Center, Denver, Colo-
rado. Chairman
9:30 PM .Annual Convention Dance Party
Sunday, July 26
11:00 AM .\-V Church Worship Service
12:00 Noon to 6 PM Exhibits open
12:30 PM Luncheon for NAVA Institute Board
of Governors
2:00 PM Religious Audio-Visual Conference
Monday, July 27
8:00 AM Breakfast in Terrace Casino
Second General Session
Speaker: Dr. William B. Sanborn, Director,
Bureau of Instructional Materials, San
Francisco Unified School District
Annual Business Meeting
Address: "The Vision of America"— J. Roger
Deas, American Can Company, New York
17, New York
10:45 AM Film Distribution Panel: William
Kirkpatrick, Ideal Pictures, Buffalo, Chair-
man
10:45 AM to 12:30 PM Sales Meetings
12:00 Noon to 6 PM Exhibits open
12:30 PM Luncheon for NAVA Past Presidents
5:30 PM Morrison Hotel Cocktail Party for all
Convention registrants
8:00 PM Entertainment Film Screening
Tuesday, July 28
8:00 AM Exhibitors' Meeting
9:00 .AM to 1 PM Exhibits open for final day
1 PM NAVA Board of Directors meets
EdScreen & AV Guide — July, 1959
335
Educational Film Library Association
j[3(f_A|()R features of the sixteenth annual
EFLA Conference will be the language labora-
tory workshop, where potentialities of this medi-
um may be explored by the participants them-
selves; detailed analyses of the National Defense
Education Act; and the screening and evalua-
tion of new films, including the Film Festival
Blue Ribbon Winners.
Program
Theme: MEETING TODAY'S CHALLENGE
TO BUILD FOR TOMORROW
Friday, July 24
9 AM-5:30 PM Registration-EFLA Headquar-
ters, Morrison Hotel, Chicago
10:00 AM- 12 M Screening-New Films of Un-
usual Interest in Art and Culture
1:30-3:00 PM General Session
Welcome— Elliott Kone, EFLA President
and Director of AV Center, Yale Uni-
versity
Report— Emily S. Jones, EFLA Administra-
tive Director
Introduction of Speaker— Neville Pearson,
Conference Chairman
Speech: The Challenge to American Edu-
cation: Wider Implications of the Na-
tional Defense Education Act— L. C. Lar-
son, Director Audio- Visual Center, Indiana
University and member of the Advisory
Committee to the U. S. O. E.
3:15-5:00 PM Two concurrent discussion ses-
sions
A. "Ways and Means of Using National
Defense Education Act Funds"
1. Starting the Small School Film Li-
brary
2. Fitting Materials into the Curricu-
lum
3. The College Campus Materials Cen-
ter
Chairman: Arnold Luce, Minnesota
State Department of Education
B. "Preparation for the Later Years"
A discussion of the use of audio-visual
materials in meeting a challenge of
growing urgency
Panel: Geneva Mathiasen, Secretary, Na-
tional Committee on the Aging
Martha Douglas, Director of Counsel-
ing and Employee Activities, Car-
son, Pirie, Scott, & Co., Chicago
Mina Brownstone, Public Relations
Director, Dynamic Films
7:30-10:00 PM Screening and Evaluation of
New Films, Classroom and Adult.
10:00-11:00 PM Informal Reception-Refresh-
metits
Saturday, July 25
9 AM to 5 PM Registration
10 AM to 5 PM Screening of Blue Ribbon
Award films from the American Film Festi-
val—there will be two screening rooms, with
continuous showings. Detailed schedules will
be posted on Friday.
9:30 AM- 12 M Two concurrent Discussion Ses-
sions
A. "Challenge in the Classroom"
1. How can we find and use to best ad-
vantage the existing audio-visual ma-
terials in Science?
2. What kind of AV materials are need-
ed in mathematics, and how can we
stimulate their production?
B. "Challenge in Informal Adult Educa-
tion"
Is there a deepening interest among
adults in Science, Art, and Recent His-
tory, as evidenced in TV programs,
public library film showings, and other
activity?
1:30-3:30 PM IVo concurrent discussion ses-
sions—"The World at Our Door"
A. How can Language Laboratories help
students meet the challenge of a multi-
lingual world?
Emma Birkmaicr, Wayne University,
Detroit
Robert Bauman, Macalester College, St.
Paul, Minn.
Elliott H. Kone, Yale University, New
Haven, Conn.
B. Do Travel Films help our understanding
of the world?
How do they compare in audience ap-
peal, and in accuracy, with other films
on the peoples and countries of the
world?
Screening: Comparative showing and dis-
cussion of several different types of
film about the same country
Panel: J. W. Cosman, National Film
Board of Canada
Julien H. Bryan, International Film
Foundation
Others from the field of travel film
production and utilization
3:30-5:00 PM Do-It- Yourself Show-The Lan-
guage Laboratory in Action
A demonstration of the latest equipment,
with an opportunity to try it out and to ask
specific Cjuestions of the manufacturers' rep-
resentatives
7:30-10:00 PM "Large Scale Plans for a Large
Scale Film"
POWER AMONG MEN, new United Na-
tions film, will be shown. Discussion of how
the film was produced, why it was made, and
how it will be distributed
Sunday, July 26
9:45-10:45 AM General Session
Summary and Report on the Conference-
Neville Pearson
Visual Presentation of the Conference Ac-
tivities—from Polaroid slides of photo-
graphs taken dining the Conference
Speaker— William Sanborn, San Francisco
Public Schools
11:00 AM Religious Audio- Visual Service
Conference Information: Registration Fee of
$3.00 admits to all EFLA sessions, and to
many of other organizations meeting dur-
ing the National Audio-Visual Conference
336
EdScreen & AV Guide — July, 1959
Religious Audiovisual Conference
_|_ HE fourth annual Religious Audiovisual
conferen(e is pifsenied by the Committee on
Audiovisual Education of the Church Feder-
ation of Greater Chicago, together with NAVA.
Meetings will be held this year in the Madison
Room of the ^^orrison Hotel.
Program
Sunday, July 26
1:30 PM. Registration
At official NAVA desk — admits bearer to
other open sessions and Trade Show
2:00 PM Moderator: Dr. Orville L. Kuhn, Su-
pervisor for AV Sales and Rentals, Board
of Christian Education, United Presbyterian
Church in U. S. A.
Film: Green Lake Adventure
The International Religious Audio Visual
Workshop and Its Role in the Total Work
of the Cliurcli
Rev. Alva I. Cox, Director of Department
of Audio Visual & Broadcast Education,
the National Council of Churches
2:45-3:00 PM What to See? What to Ask?
Present your audiovisual problems
3:00-1:30 PM Escorted Tours of Exhibits
Motion Picture Projectors & Screens— Rev.
fohn Gable
Filmstrip & Slide Projectors & Screens — Mr.
Wendell Gibson
Audio Equipment— Rev. Rudolph Hartman
Religious Films &: Fihnstrips — Rev. Jack
E. Jones
Control Equipment, Miscellaneous — Mr.
Wesley R. Doe
Non Projected Materials
4:30-5:00 PM Refreshments
Your hosts: Religious AV Materials Exhibi-
tors at NAVA
5:00-6:00 PM Consultation Clinics
Resources and Evaluations — Rev. Alva I.
Cox
Content — Rev. Donald Lantz
Equipment and Planning — Mr. William
Kruse
Do-It- Yourself Techniques — Mr. James Le-
May
7:00-7:30 PM Sharing the Answers
Brief reports of tour and clinic chairmen
7:30-9:00 PM It Could Be Your Church!
Role playing demonstration in which a local
minister and his staff challenge an audio-
visual dealer to prove the value and cost of
an effective AV program
Minister: Rev. Robert S. McDonald, St.
John's United Church of Christ, Arling-
ton Heights, Illinois
Director of Christian Education: Mr. Robert
Bardy, Trinity Lutheran Church, Skokie
(Evanston)
Church Treasurer: Rev. Leslie Allen, First
Congregational Church, Lombard
AV Coordinator: Mr. Edwin B. Carmony,
Supervisors of Audio Visuals, Gary (In-
diana) Public Schools
AV Dealer: Rev. Harvey Marks, Visual Aid
Center, Denver, Colorado
Association of Chief State School AV Officers
J_ HE annual meeting of the ACSSAVO, held
this year in conjunction with the NAVA show,
is the one conference of the year devoted ex-
clusively to the jjrograms and problems of the
various state departments of education in regard
to their leadership in and development of audio-
visual instruction.
Progiam
Sunday, July 26, 1959
1:00-1:20 PM Greetings by the president and
introduction of those present
1:20-1:30 PM Discussion of the minutes of the
last meeting and treasurer's report
1:30-2:30 PM Discussion of the purposes of
ACSSAVO, the new constitution, and pres-
ent affiliation with DAVl. Discussion of
time and place for 1960 meeting (it had
been tentatively arranged to meet in alter-
nate years, or when DA VI was in the mid-
west, with that organization . . . present
plans call for such a meeting of DAVI in
Cincinnati during 1960)
2:30-3:00 PM Development and approval of
meeting agenda for remaining days
3:00-5:00 PM Reports of States
Each Chief State School Audiovisual Officer
is asked to bring written reports of his
state's audiovisual activities in order to con-
serve time required for such reports.
Monday, July 27, 1959
9:00-12:00 AM National Defense Education
Act
Each state will present a summary of devel-
opments relating to the state plans under
NDEA, with particular attention to the in-
clusion of audiovisual items within the plan.
Discussion will follow relative to further
help for school systems in making decisions
about the amount and type of audiovisual
materials and equipment that should be in-
cluded in projects being developed imder
Title HI. Lloyd King, Chief, State Plans
and Re|X)rts Section, LI. S. Office of Educa-
tion, has been invited to be present to serve
as considtant and to indicate trends and
practices developing.
12:00-2:00 PM Luncheon - P a r 1 o r "¥" (2nd
Floor, Morrison Hotel)
William E. Wilson, Indiana State Superin-
tendent of Public Instruction, will speak on
EdScreen & AV Guide — July, 1959
337
"The Role ol ilie State Department in
Audiovisual Education." It is planned to
hold a (juestion and answer session follow-
ing this talk.
2:00-3:00 PM Continue deliberations, NDEA,
in Parlor "G"
3:00-6:00 PM Trade Show
(Note: Conference Registrants have been
invited to a reception given by the Morrison
Hotel 5:30-7:30 — Terrace Casino)
Tuestlay, July 28
9:00-12:00 AM Dr. Seerley Reid, U. S. Office of
Education, has been invited to be present
and to discuss data collected in his surveys.
Business Meeting
Reports by Committees:
Legislative Committee: Ch. Bill King,
New Jersey; Garland Bagley, Georgia;
Joe Murphy, Connecticut
Study and Planning: Ch. .\ustin Olney,
New Hampshire; I-"orrest Moore, Iowa
Resolutions Committee: Ch. Clyde Miller,
Ohio; Arnold Luce, Minnesota; Earl
Cross, Oklahoma
Reports of Working Committees that are
ready to report
Report on Audiovisual Commission on
Public Information — King
Report on DAVI Membership Drive —
Clyde Miller
Nominating Conmiittee Report
Note: It is hoped that newly elected ofHcers
and board will plan to meet during and
right after the lunch hour, in order to for-
mulate plans for the coming year.
AV Conference of Medical and Allied Sciences
M
EMBERSHIP in the seventh annual AV
conference is open to national non-profit and
non-governmental associations or groups devot-
ing resources to AV materials and programming
in the medical and allied fields. Two represen-
tatives from each participating organization are
invited to the annual conference.
Basically planned as an exchange of infor-
mation on AV programs of the member organi-
zations, the annual conference features also
workshops on new developments in the AV
field.
In response to repeated requests from pro-
ducers and AV directors of other organizations,
this year the afternoon session will be open to
the public.
Program
Monday, July 27
8:45 AM Registration
9:00 AM 1958-59 in Review
Exchange of information: five-minute com-
ments on highlights in A-V programs
given by representatives of participating
organizations
10:30 AM Coffee break
10:45 AM Organization Plans
11:00 AM Report on International Film Show-
ings, Japan — Ralph Creer, Manager, De-
partment of Medical Motion Pictures, Amer-
ican Medical Association
11:20 AM Experiments in AV Techniques by
Other Conference Members
11:45 AM NAVA Trade Show Highlights
Commentator: R. Getty, D.V.M., M.S.,
Ph.D., Professor and Head, Veterinary
Anatomy, Iowa State College
12:00 Noon Lunch and Trade Show
(OPEN MEETING)
2:00 PM Films and the Learning Process
a. Principles of education
b. A-V factors which accelerate the learning
processes
Commentator: Philip Lewis, Ed.D., Di-
rector, Bureau of Instruction Mate-
rials, Chicago Board of Education
c. What makes an effective teaching-moti-
vation film
Commentator: Carolyn Guss, Ed.D.,
Associate Professor of Education, In-
diana University
3:30 PM Coffee break
1:00 PM Problems in Communication
a. What media for what purpose?
b. In what areas are films most lugently
needed?
c. What are YOUR problems?
Commentator: Dr. E. J. Foster, Director
of AV Materials, American Heart
.Association
(i:00 PM Dinner
8:00 PM General Discussion
A-V cjuestions of special concern to partici-
pants
9:00 PM Business Meeting
9:30 PM Election of Officers
MEMBER ORGANIZATIONS
American Association of Colleges of Pharmacy
— Ralph Voight
American Association of Dental Schools— Marion
McCrea
American Association of Podiatry— M. M. Green-
field, Marvin W. Shapiro
American College of Surgeons — Robert E. Pey-
ton, Hilger P. Jenkins
American Dental Association — Herb Jackman
American Hospital Association
American Medical Association — Ralph P. Creer,
Daryl I. Miller
American Nurses Association- National League
for Nursing — Kathryn Linden
American Osteopathic Association — John J.
Hank
American Veterinary Medical Association— Rob-
ert Getty
Association of American Medical Colleges —
Medical Audio- Visual Inst. — Tom S. Jones,
Audrey M. Skaife
Canadian Film Institute — Lloyd M. Hampson
Society of American Bacteriologists
338
EdScreen & AV Guide — July, 1959
Industrial Training Directors' Association
_!_ HE fifth annual Audiovisual Workshop
sponsored by tlif ITDA will be held in the Vene-
tian Room ol the Morrison Hotel. An attendance
of approximately 200 persons is expected for a
program containing much of interest to those
concerned with industrial education. Registra-
tion will take place at 8:30 A.M. Monday,
handled by Eliot L. Hirsch, Supervisor of Pro-
gram Development, Chicago Transit Authority.
Program
Theme: EFFECTIVE SHOWMANSHIP IN
TRAINING
Monday, July 27
9:00 AM Welcome by Chairman, Activities
Committee, C. A. Ward, American School
Opening Remarks and Introductions by
President of I.D.T.A., John Baker, Chi-
cago Transit Authority
9:10 AM Keynote Address by Howard Kalbfus,
Director, Kodak Sales Training Center,
Eastman Kodak Co.
9:25 AM Custom Visual Aids. A demonstration
on various aids— how to use, how to order.
where to buy— Flip Charts, Flannel Boards,
Slides, etc. Question period. By Chartmas-
ters, Inc., Chicago
10:25 AM Coffee Break and Fellowship
10:40 AM The Tape Record— Your Dramatic
Agent for Employee Training. A demonstra-
tive resume of the many effective uses of
the tape recorder as a dramatic training aid,
given by Eugene Carrington, Educ. Dir.
Allied Radio Corp. (Nationally recognized
authority in electronics and sound; inventor
of the Audio Microscope; pioneer in devel-
oping 3-dimensional soimd.)
11:10 AM Black Light (Ultra-Violet) Demon-
stration. Using these dramatic, startlingly
colorful materials as training tools— chalks,
crayons, yarn, sands, powders, etc. Materials
from I' Itra- Violet Products, Inc., San Ga-
briel, Calif., demonstration prepared by
Abbott Laboratories Training Staff, pre-
sented bv Paid Wright.
12:10 PM Closing Remarks
12:15 PM to 4:30 PM Visit Audiovisual Ex-
hibits.
Agricultural Audio -Visual Workshop
"FRATERNITY" of communications-
conscious agricidtural leaders will meet in Chi-
cago at the Morrison Hotel July 27-28 for their
5th annual Agricultural Audio-Visual W^ork-
shop. Those members of "AAVW" who attended
in the past, but find it impossible to attend this
year's event arc following the suggestions of the
sponsoring publication, Comity Agent d- Vo-Ag
Teacher, by writing or talking to other profes-
sional leaders and urging them to attend.
The AAVW thus is not only an annual get-
together but a movement aimed at finnishing
an outlet for information assembled not only
at the workshop but also between members and
professional audiovisual experts. There are no
dues or officers. Information will be supplied to
"members" of the group by the publication
which reaches about 35,000 professional agri-
cultural workers each month.
Purposes of the workshop are:
(1) to stimulate interest among more and
more ag leaders in agricultural communications.
(2) to provide training and inspiration to get
more workshojis started in the various states.
(.3) to help agricultural leaders become more
professional in presenting information to farm-
ers, agricultural associations and other farm
groups. — Gordon L. Berg, editorial director.
PROGRAM - JULY 27-28
New idea.s and audiovisual tools.
Where do audiovisuals fit into the communi-
cations picture in agricultural teaching and
advisory work?
Adrian TerLouw, educational consultant in
the sales division of Eastman Kodak Company,
opened our first audiovisual workshop in 1955.
He'll be back this year to show you how to plan
your audiovisual program.
Sharpen your exhibiting skills!
What are the common mistakes of agricultural
exhibits? What will an effective fair exhibit cost?
Herbert F. McFeeley, exhibits specialist, Penn-
sylvania Stale University, was our choice as one
of the best authorities to handle these questions
and more!
Utilizing better color slides.
Situation: ^'ou want a series of slides to show
the results of yoin Extension or Vo-Ag program
for the year. This would be a tremendous public
relations tool — and inexpensive, too — for meet-
ings with farmers. 'Ihere are a host of other ways
to use the handy color slide, too.
Jim Brown, manager of Grafiex's visual edu-
cation department will discuss "LItilization of
the 35mm sliilc in Visual Education." We guar-
antee that this will be one session loaded with
ideas.
Make better use of opaque projection.
Are you in a rut? Do you realize there are
many uses you can make of the opaque projector
that you haven't even thought of?
C;iif Scjuibb, Scjuibb-Taylor, Inc., has been
showing educators and commercial people how
to use the opacjue projector for many years.
Keep up-to-date on radio and television.
Howard Knaus, extension visual aids special-
ist at Pmtlue, will give you tips on how to gear
your program to the changing tempo of farm
radio and television.
Make better use of tapes for teaching.
Our team of experts will answer all your
(juestions, such as using the mciro])honc correct-
ly, ojJlimum playback methods and so on.
EdScreen & AV Guide — July, 1959
339
TORS
Once again the National Audio-Visual Association makes possible the world's
greatest audiovisual exhibition. Here is the annual opportunity for manufacturers
and dealers to display their wares to the greatest adva^itage ; the time for the audio-
visual public to see demonstrations and obtain information on new developments,
improved models and established favorites in equipment and materials.
The NAVA Convention and Exhibit has successfully and steadily grown since its
inception in 1947. The combined attendance of the concurrently meeting organiza-
tions has been mutually beneficial. And the Morrison Hotel contributes to the
success by providing excellent facilities, including its entire first floor and mezzanine,
as well as various meeting rooms.
Advance Furnace Company Booths N-94 & N-95
2310 E. Douglas St., Wichita 7, Kansas, AM 3-4232
Exhibiting: Pixmobile Projector tables, Optivox Visual
Aid easels, Pixmobile AV Center
Personnel: C. W. DeVore, MacLean Briggs
Ambco Inc. Booth S-136
1222 W. Washington Blvd., Los Angeles 7, Calif., RI 7-5131
Exhibiting: School, desk type Hearing Amplifiers,
AMBCO "HAT," Auditory Training Equipment
(Monaural & Binaural Instruments), Hearing Testing
Instruments (Audiometers), AMBCO Oiometer, Oto-
Chek and AMBCO Audiometer
Personnel: C. Merle Brooks, H. B. Whipple, .\. M.
Brooks
American Optical Company Booths S-130 & S-131
Instrument Division, Eggert & Sugar Roads, Buffalo 15,
N. Y., Fillmore 4000
Exhibiting: Opaque Delineascope, Slide Delineascope,
Micro Opaque Reader, Overhead Delineascope, School
Vision Instruments and other projection equipment
Personnel: E. V. Finnegan, Jack P. Britton, John J. Host
American School Publishing Co. Booth R-120
470 Fourth Ave., New York 16, N.Y., MUrray Hill 5-9250
Exhibiting: "Educational Business," "School Executive,"
"American School and University" Magazines
Personnel: Craig F. Mitchell, Frank Laavy, Frank Ray-
mond, Jack Raymond, Jim Murphy
Ampex Audio, Inc. Booth A-2 (M)
1020 Kifer Rd., Sunnyside, Calif., RE 6-2110
Exhibiting: Tape Recorders
Personnel: Richard R. Grant, Ralph Sprague, T. J.
Nicholson, Jack Coy, Stanley Paige, John Larson
Ampex Corporation Booth L-59
(Professional Products Division), 934 Charter St., Redwood
City. Calif., EMerson 9-1481
Exhibiting: Tape Recording Equipment
Animation Equipment Corporation Booth S-134
38 Hudson Street, New Rochelle, N. Y., NE 6-8138
Exhibiting: Oxberry Unistand
Personnel: Edward G. Willette, Robert W. Troy
Antrex Corporation Booth B-8 (M)
856 N. Rockwell St., Chicago 22, 111., HUmboldt 6-2726
Exhibiting: Portable public address equipment, portable
battery operated tape recorders, portable radios, powei
megaphone
Personnel: Bernard Schwartz, H. Schwartz, R. Pietrucha,
H. Sagalow, M. Zeitlin
Arel Inc. Booth 0-98
4916 Shaw Ave., St. Louis 10. .Mo., PRospect 3-0600
Personnel: A. Lipsitz, Jack Freeman, Al Korbel, Ir\
Romain, George Carlson, Harvey Goldfeder
Audio-Master Corp. Booth N-78
17 East 45th St., New York 17, N. Y., OXford 7-0725
Exhibiting: 4-speed Record and Transcription Players
Tape Recorders, Earphone .Aggregate Boxes, Com
bination Record Player and Slidefilm Projector
Personnel: Herbert Rosen
Audio-Matic Visual Equipment Co. Booth C-19 (M)
.\gency of C. J. Ulrich & .Associates, 1 N. William, Mt
Pros|)ect, 111.
Exhibiting: Tell-N-See 1 6mm double frame film-strij
projectors
Personnel: Russell Brett, C. J. Ulrich
340
EdScreen & AV Guide — July, 195?
Audiotronics Corporation Booth T-142
1057 W'cddini^loii St.. North Hollywood, Calif., I Riangle
7-o:>tu
Exhibiting: Lannuage Laboratory Equipment, Classroom
Radios, Record I'layers, Transcription Players and
.Music Room .Speakers. Monamal and Stereophonic,
related accessories
Personnel: Don E. Warner, W. E. Williams, Celia S.
(Buddie) LaSalle
Bell & Howell Company
Booths U-156, U-157, U-158, U-159
7100 .McCormick Road, Chicago 45, Illinois, AMbassador
2-1600
Exhibiting: Ifinnn .Motion Picture Projectors and Cam-
eras, Filmstrip-Slide Projectors, Tape Recorders
Personnel: A. W. Zacharias. G. P. Myles, C. A. Musson,
J. J. Graven, G. L. Oakley, M. O. Cunningham, Dick
Bowden
Charles Beseler Company Booths K-55 & K-56
219 .South 18th St.. East Orange, N. ].. ORange 6-6500
Exhibiting: Vu-Lyte II, Vu-Lyte Hi-Speed, Master Vu-
Graph, Std. Vu-Graph, Jr. Vu-Graph, Vu-Graph "55",
Slide King. Salesmate
Personnel: M. F. Myers, H. H. Myers, R. H. Yankie, R.
Slioemakcr, J. Prager, A. Eccles
Bio.scope Mfg. Cx). Booth N-75
Box 1192, Tulsa 1. Oklahoma, LU 4-5360
Exhibiting: Microscopic Projectors and Microscopes
Personnel: Dewey W. Hodges, T. B. Hodges
Birdsell Electronics Company Booth N-85
2901 Glendora Ave., Cincinnati 19. Ohio, UN 1-9697
Exhibiting: "Chime-Time" Tower Chimes, BEC Auto-
mated Speed-I-O-Scope, BEC .Adapter for 16mm Arc
Projectors, BEC Interval Timing Film
Personnel: Vernon W. Birdsell, .Mbert Wernerbach
Broadcasting & Film Commission Booth T-146
National Council of Churches, 220 Fifth Ave., New York
1. N.Y.. ORegon 9-2968
Exhibiting: Religious Motion Pictures
Personnel: Miss J. Margaret Carter, .Arthur W. Rhinow
Broadman Press Booth T-152
127 Ninth Ave. N., Nashville 3, Tenn., ALpine 4-1631
Exhibiting: Religious Films
Personnel: James W. Clark, James T. Johns, Joe M.
Brantley, J. David Gibson
Bro-Dart Industries Booths N-88 & A-4 (M)
,56 Earl St.. Newark 5, N. J., Bl 2-7500
Exhibiting: Globes, maps, science and educational mate-
rials
Personnel: George Bonsall, Helen Paul
Busch Film & Equipment Co. Booths T-153 & T-154
214 So. Hamilton, Saginaw, Michigan, PLeasant 4-4806
Exhibiting: Cinesalesman Continuous Projector, Cinedu-
cator Daylight Classroom Projector
Personnel: Edwin Busch
Business Screen Magazine Booth H-169
7064 Slierid.in Road. Chicago 26, 111., BRiargate 4-8234
Exhibiting: "Business Screen" Magazines
Personnel: O. H. Coqlln, Jr.
Califone Corporation Booths P-102 & P-103
1041 North Sycamore Ave.. Hollywood 38, Calif., Holly-
wood 2-2353
Exhibiting: Phonographs, Tran.scription Players, Sound
Systems, Tape Recorders, Radios and Language Lab-
oratories
Personnel: Robert J. Margolis, Sidney Fox, Robert G.
Met/ncr, Gcri Langsner
Camera Equipment Company, Inc. Booth V-16I (M)
315 W. 43rd St., New York 36. N. Y., JUdson 6-1420
Exhibiting: Time Study Equipment, Motion Picture
Accessories
Personnel: Marty Bahn, .Allan Green
Cathedral Films, Inc. Booth F-32
140 N. Hollywood Way, Burbank, California, Victoria
9-2275
Exhibiting: Religious Motion Pictures and Sound Film-
strips
Personnel: Robert Zulch. Dr. J. K. Friedrich, B. B. Odell
Chartmasters, Inc. Booth E-26 (M)
1020 N. Rush St., Chicago 11, Illinois, SU 7-9040
Exhibiting: Custom designed sales and training presen-
tation materials
Personnel: Earl W. Harycy, Samuel C. Weinberg, W. E.
Wahlman, Joseph D. Nora
Christian Herald Association Booth S-129
35 E. Wacker Drive, Chicago 1, Illinois, CE 6-4 17b
Exhibiting: "Protestant Church Buildings" Magazine
Personnel: Laurence S. Heely, Jr., Ford Stewart, Charles
.A. Johnson, B. V. Parent
Church-Craft Pictures, Inc. Booth O-lOl
3312 Lindell Blvd., St. Louis 3, Missouri, FRanklin 1-6676
Exhibiting: Slides, Filmstrips and Motion Pictures for
use in Church Programs
Personnel: Paul G. Kiehl. C. E. Monteith, Erich H.
Kiehl, William B. Russell
Jack C. ColFey Co. Booths H-43, H-44, H-45
710 Seventeenth St., North Chicago, Illinois, DExter 6-5183
Exhibiting: Filing Systems and Cabinets for Filmstrips,
2x2 Slides, Sound Slidefilms and Records, Disc Records,
Sound Recording Tape, Stereo Slides, Filmstrip Wall-
files, Filmstrip Table-files, Mobile Projector Stands,
Mobile Projector Stands and Cabinets.
Personnel: Jack C. Coffey, John Kroll, E. }. McGookin
Colonial Plastics Booth N-86
3 South 12th St., Richmond 19, Virginia, MI 8-1996
Exhibiting: Light control and stage draperies
Personnel: Carl E. Lindenmayer, Mrs. Carl E. Linden-
mayer
Concordia Fihns Booths T-148 & T-149
3558 S. Jefferson Ave., St. Louis 18, Mo., MOhawk 4-7000
Exhibiting: Religious Films and Filmstrips, Biblical and
Modern Subjects
Personnel: Vic Growcock, Jim Thompson, Ken Webster,
Lowell Hake, Gary Klammer
Coronet Films Booth G-39
65 E. South Water St., Chicago 1, Illinois, DEarborn 2-7676
Exhibiting: 16mm Educational Motion Pictures in Color
and Black and White
Personnel: E. N. Nelsen, E. C. Dent, L. H. Homan, J. P.
Field, and all Regional and Direct Representatives
Cousino, Inc. Booths M-63 and M-64
2107 Ashland Ave., Toledo 2, Ohio, CHerry 3-4208
Exhibiting: Language Laboratory Equipment, Projec-
tion Stands, Tape Recorder .Accessories, .Automatic
Continuous Slide Projector
Personnel: 15. A. Cousino, R. C. Gearheart, Joe Meidt,
Ralph Cousino, Robert Kunkle
Curriculum Materials Corp. Booth T-140
14 Glenwood Ave., Raleigh 1, North Carolina, TE 3-2824
Exhibiting: Curricidum Fidl-Color Filmstrips, Curricu-
lum Filmstrip Projectors, Curriculum Filmstrip Cab-
inets
Personnel: E. E. "Jack" Carter, Hcrschel Smith, Carl
Kunz, Herbert M. Elkins, Donald Kun/, Jim Brad-
shaw, Lora Cook, H. G. McDusticll
EdScreen & AV Guide— July, 1959
341
EXHIBITORS
Dage Television Division Booth T-155
Thompson Ranio Wooklridgt; Inc.. West Tenth St., Mich-
igan City, Indiana, TRiangle 4-3251
Exhibiting: Kinescope Recorder, Film and Camera
Chain.. Demo Amplifier
Personnel: Allan Finstad, J. L. Laiiey, Lloyd E. Matter,
J. E. Campbell
Da-Lite Screen Company, Inc.
Booths P-106, P-107, P-108
Warsaw, Indiana, .-XMlierst 7-8101
Exhibiting: Projection Screens, including New Lenticu-
lar Model for Undarkened Cla.ssrooms
Personnel: Robert H. Maybrier, Murray Merson, Dave
Mulcrone, Bill Borden, Pete Hamzy, Norm Oakley,
Les Barrent, C. J. Cerny, C. C. Cooley, George Lenke,
E. C. Hamm, Bert Oppenheim, Don Browne
Delta Film Productions, Inc. Booth C-l? (M)
7238 W. Touhy Ave., Chicago 18, Illinois. NE 1-2676
Exhibiting: Films and correlated materials in mathe-
matics and science
Personnel: Robert Ford, John Burkey, George D. Strohm,
Evelyn P. Anderson
Distributors East Booth D-24 (M)
625 W. 140th St., New York 31, N. Y., AU 1-6505
Exhibiting: The "Presto-Paster" Paste Pen
Personnel: George Nash, Bert Salzman
Luther O. Draper Shade Company Booth S-I35
Spiceland. Indiana, YU 7-3705
Exhibiting: Draper "V" Projection Screens and Light
Control Window Shades
Personnel: Luther A. Pidgeon
Du Kane Corporation Booth 0-99
St. Charles, Illinois, St. Charles 2300
Exhibiting: Sound Slidefilm Projection Equipment, Film-
strip Viewer, 2x2 and Filmstrip Projector
Personnel: H. V. Turner, .\1 Hunecke, Stewart DeLacey,
R. H. Larson, R. T. Larson
Eastman Kodak Company
Booths R-1I7, R-118, S-132, S-133
Apparatus & Optical Division, 400 Plymouth .\ve.. North,
Rochester 4, N. Y., LOcust 2-6000
Exhibiting: Kodak 16mm and 35mm Cameras, Projectors
and Accessories
Personnel: J. W. Welch, Andrew S. Mac Dowell. R. J.
Dwyer, R. K. Anderson, E. A. .Austin, M. P. Hodges,
H. T. Jernigan, J. F. Schroth, C. F. Smock, L. E.
Weber
Educational Developmental
Laboratories, Inc. Booths N-90 & N-9I
75 Prospect St., Huntington. New York, H.Amilton 7-8948
Exhibiting: Controlled Reading Program: Controlled
Reader, Tach-X-Tachistoscope, accompanying film-
strip libraries: Reading Eye Camera; new "Skimmer"
Personnel: Stanford E. Taylor, James L. Pettee, Helen
Frackenpohl, Edmund Zazzera
Educational Publishing Corporation Booth E-30 (M)
23 Leroy Ave., Darien, Conn., OLivcr 5-1438
Exhibiting: "Grade Teacher" Magazine
Personnel: Homer Thurston
Educational Screen, Inc. Booth N-89
2000 Lincoln Park West, Chicago 14, Illinois, Bittersweet
8-5313
Exhibiting: "Educational Screen &; Audiovisual Guide"
Magazine
Personnel: Jose|)hine H. Knight. H. S. Gillette. Paul C.
Reed, Enid Siearn. Wm. Kruse, Wilma Widdicombe,
Wm. Lewin, Olive Tracv
Educational Television Aids Booth 167 (M)
1 1 1 Hampton Rd. W., Williamsport, Md., CA 3-5385
Exhibiting: New "Mechanical Writing Tablet" for class-
room and television teachers and classroom and studio
television set stands
Personnel: John R. Miles
Encyclopaedia Britannica Booth V-160 (M)
185 North Wabash Ave., Chicago 1, Illinois, RA 6-8822
Exhibiting: A new edition of the Encyclopaedia Britan-
nica and its correlated fact finding and research
services
Personnel: Ralph M. Hinckley
Eye Gate House, Inc. Booths F-35 & F-36
Exhibiting: Educational and Religious Filmstrips, Phono-
gra|)h Records
Personnel: Alfred E. Devereaux, Robert F. Newman.
Henry Clay Gipson
Family Films, Inc. Booths P-104 & P-105
5823 Santa Monica Blvd., Hollywood 38, Calif., HOllywood
2-2243
Exhibiting: Religious Films & F'ilmstrips
Personnel: Charles Wayne, Sam Hersh, Melvin Hersh,
Donald R. Lantz, Miss George Allen, Leonard Ski-
bitzke. Miss Betty Hurd, William Kruse, Gussie Kruse,
Miss Betty Dickinson, Stanley Hersh, Mrs. Stanley
Hersh, Paul Kidd, Cliff Howcroft, Blanche Mond, Roy
Luby, Martin Lynn
Fleetwood Furniture Company Booth D-23 (M)
Zeeland. Mich., PR 2-4693
Exhibiting: Mobile Audio-Visual Storage Cabinets,
Language Lab Equipment
Personnel: W. W. White .Norwood Hubbell
Florman & Babb, Inc. Booth H-46
68 W. 45th St., New York 36, N. Y., MUrray Hill 2-2928
Exhibiting: Magic Mylar, F&B Butt Splicing Blocks,
Film Editing Equipment, F&B Film Cement
Personnel: Arthur Florman, L. W. Hollander
Folkways Records Booth E-28 (M)
117 West 46th St., New York 36, N. Y., JUdson 6-9122
Exhibiting: Films, Phono Records, Books, Catalogues
Personnel: Moses .Asch
Fo/Tomics Corp. Booth N-87
1035 Lake St., Chicago 7, Illinois, HA 1-6959
Personnel: Leonard .Afton, Joe Sweeney, Jim Robey
Friddell Mfg. Co. Booth D-25 (M)
P. O. Box 721, Galveston, Texas, SO 3-1360
Exhibiting: F"riddeirs Bi-Fi Rear Projector
Personnel: Roy Friddell, Roy Reagan
Geiss-America Booth B-12 (M)
6124 No. Western Ave., Chicago 45, Illinois, HO 5-3600
Exhibiting: Minifon Portable Pocket Size Recorder
(records up to 4 hours). New Magazine Tape Dictating
Machine
Personnel: LeRoy Cohen, Harry J. Graw, M. J. Hirschen-
bein, Joe Gussin, Wally Moen
Genarco, Inc. Booth R-110
97-04 Sutphin Blvd., Jamaica 35, N. Y., OLympia 8-5850
Exhibiting: Genarco 3,000 watt' Slide Projectors and
Genarco Electric Slide Changers for 70 Slides, 3'/4x4"
Personnel: J. P. Latil, Mrs. J. Latil, Orrin Millie
General Electric Co. Booth T-145
Photolamp Dept., Nela Park, Cleveland 12, Ohio, GLen-
ville 1-6600
Exhibiting: Lamps for Audio-Visual Applications
Personnel: D. A. Pritchard, R. E. Birr
342
EdScreen & AV Guide — July, 1959'
EXHIBITORS
Graflex, Inc. Booths R-115 & R-116
3750 Monroe Ave., Rochester 3, N. Y., LUdlow fi-2020
Exhibiting: Filnistrip and 2x2 Slide Projectors, IGmm
Movie Projector, Cameras and Accessories
Personnel: James S. Brown, D. R. Calver
Hamilton Electronics Corporation Booth N-81
2726 Pratt Ave., Chicago -15, Illinois, BRiargate 4-6373
Exhibiting: Record Players, Transistor Amplifiers
Personnel: Curtiss L. Helgren, Ray Kostecke, \V. A.
Hamilton, L. Hamilton, E. Helgren
Harwald Company Booths M-67 & M-68
1245 Chicago Ave., Evanston, 111., DA 8-7070
Exhibiting: MM Supreme, 16mm Sound Projector, In-
spect-O-Film
Personnel: Robert Grunwald, Richard Wallace, Howard
Bowcn. M. Dalton, Paul Browder, Ray Short
Industrial Photography Booth R-119
10 East 40th St., New York 16, N. Y., MUrray Hill 63100
Exhibiting: "Industrial Photography," "Film Media," and
"Photographic Trade News" Magazines
Personnel: Fred Ross, Rodd Exelbert, Bob Pattis. Andy
Falcone
Instructomatic, Inc. Booth C-20 (M)
8300 Fenkell, Detroit 38, Mich., DI 1-0894
Exhibiting: Language Laboratory
Personnel: S. Knight, A. Pukalo
Instructor Magazine Booth N-83
75 East Wacker Drive, Chicago 1, Illinois, ST 2-7233
Exhibiting: "The Instructor" Magazine, .'\udiovisual
Supplements
Personnel: R. C. Gilboy, R. G. Henderson, John R.
Fritts, Betty Noon
International Film Bureau Inc. Booth B-14 (M)
57 E. Jackson Blvd.. Chicago 4, 111., WAbash 2-1648
Exhibiting: 16mm educational films, Foster Power Re-
wind
Personnel: Wesley H. Greene, Carl J. Ross, Jessie Wil-
son, S. J. Sperberg
Jam Handy Organization Booth K-58
2821 E. Grand Blvd., Detroit II, Mich., TRinity 5-2450
Exhibiting: Instructional Materials for Learning; Film-
strips; Motion Pictures and Sound Filmstrips
Personnel: V. C. Doering, Mrs. Tenby Storm
Jentzen-Miller Co. Booth S-126
585 Stephenson Hwy., Troy, Mich., JOrdan 4-5660
Exhibiting: Language Laboratory Student Station
Personnel: Roy L. Stephens, Jr., Samuel W. Burney, Jr.,
Sydney Jentzen, Max Miller
Joanna Western Mills Company Booth R-123
22nd k Jefferson Sts., Chicago, 111., CAnal 6-3232
Exhibiting: School Shades and Draperies
Personnel: W. B. Berry, J. B. Dunbar, A. Gullborg, E.
Ertman, C. Keether, M. Orner
Ken-A-Vision Mfg. Co., Inc. Booth D-21
6215 Ray town Rd., Raytown 33, Mo., FL 3-4787
Exhibiting: Ken-.A-V'ision .Micro-Projectors
Personnel: James .Aiehky, Jess Kemp, Lewis Mcrritt
La Belle Industries, Inc. Booth D-22 (M)
Ocononiowoc, Wis., LOgan 7-5527
Exhibiting: Maestro I, II, III Sound Slide Projection
Efiuipment: LaBelle's new automatic sound filmstrip
combination.
Personnel: Robert Rumpel, Leonard Coulson, Harry
Ihies
E. Leitz, Inc. Booth V-163 (M)
468 Fourth .\ve.. New York 16, N. Y., Murray Hill 4-3700
Exhibiting: Leitz projectors, micro-projectors and epi-
scopes
Personnel: .Alfred A. Novick, Fred W. Faust
Luciphone, Inc. Booth E-27 (M)
5130 Edwin, Detroit 12, Mich., TR 1-3244
Exhibiting: Tape Repeaters, Recorders and Projectors
Personnel: Cecil Rogers
Magnetic Recording Industries Booth C-18 (M)
126 Fifth Ave., New York 11, N. Y., .AL 5-7250
Exhibiting: Language Laboratory Equipment
Personnel: Jack Kay
McGraw-Hill Text-Film Dept. Booths M-69 & M-70
330 West 42nd St., New York 36, N. Y., LOngacre 4-3000
Exhibiting: Educational Films and Filmstrips (sound and
silent)
Personnel: Fred T. Powney, Godfrey Elliott, Norman T.
Franzen, J. E. Skipper
Miller Manufacturing Company Booth C-15 (M)
3310 E. Roxboro Rd.. N.E., Atlanta 5, Ga., CEdar 3-8258
Exhibiting: Miller Self-Adjusting Projector Tables
Personnel: Lee W. Miller, Miss Regina Miller, Mrs. Lee
W. .Miller
Miratel Incorporated Booth T-150
1080 Dionne St., St. Paul 13. Minn., HUmboldt 9-7417
Exhibiting: Closed-Circuit Television, Disaster Weather
Warning and Conelrad Receivers, Vandalarm (Van-
dalism and Break-in Protection Device)
Personnel: H. Eugene Kurzweg, N. C. Ritter, Paul Ste-
vens, B. J. Klindworth, Mrs. H. E. Kurzweg, Mrs. N. C.
Ritter, Mrs. B. J. Klindworth
Mobile-Tronics Booth E-3I (M)
1703 Westover Road, Morrisville, Pa., CYpress 5-3544
Exhibiting: Mobile Record Players, Mobile Tape Re-
corders and Combination, showing their use for lan-
guage laboratory use
Personnel: Conrad A. Baldwin, Elizabeth C. Baldwin
Modernophone-Linguaphone Booth M-65
30 Rockefeller Plaza, New York 20, N.Y., Circle 7-0830
Exhibiting: Materials for language laboratory use
Personnel: Max Sherover, Viva Gillio
Monitor Language Laboratories, Inc. Booth A-6 (M)
1818 M St., N.W., Washington 6, D. C, REpublic 7-7646
Exhibiting: Monitor Language Laboratory Equipment
Personnel: John E. Medaris, Julia Lee Roberts
Moody Monthly Booth S-127
820 N. LaSalle St., Chicago 10, 111., Michigan 2-1570
Exhibiting: "Moody Monthly" magazine
Personnel: Lawrence Zeltner, Evelyn Gardner, Nada
Boyd
Neumade Products Corporation Booth T-147
250 W. 57th St., New York 19, N. Y.. JUdson 6-5810
Exhibiting: Equipment for the storing, shipping, editing,
splicing, inspecting, rewinding and production o£
films, plus audiovisual library equipment for filmstrips,
slides, tapes and records
Personnel: Lee E. Jones, R. E. Hempel, L. Grofsik, R. K.
Richn
Newcomb Audio Products Co. Booths G-40 & G-41
6824 Lexington Ave., Hollywood 38, Calif., HOUywood
9-5381
Exhibiting: Classroom Phonographs, Radios, Transcrip-
tion Player/P..A. Systems, Stereo Tape Recorder
Personnel: l.te W. NIavnard, Robert Newcomb
343
EXHIBITORS
Ohio Flock-Cote Company, Inc. Booth A-5 (M)
5713 Euclid Ave., Cleveland 3, Ohio, EN 1-5300
Exhibiting: "Visi-graph" line of flannelboards and re-
lated items. Self-stik backing pa]>cr, educational flan-
nclboard toys.
Personnel: Hy Terkel, Nate Terkel
Orradio Industries Booth C-16 (M)
Shamrock Circle, Opelika, Ala., SHerwood 5-5771
Exhibiting: Irish Ferro Sheen Recording Tape & Ac-
cessories
Personnel: Nat Welch, V. C. Sales, Bill Fink, Warde
Adams
Ozalid, Audio-Visual Products Booths N-73 & N-74
Johnson City, N. Y., BInghamton 7-2301
Exliibiting: Projection Equipment, Slide Production and
Development. I'lioto Accessories
Personnel: James Le May
Paillard Incorporated Booth T-143
100 Sixth Avenue, New York 13, N. Y., CAnal 6-8420
Exhibiting: 16mm Bolex Cameras; Som Berthiot, Kem-
Paillard Lenses; Carrying Cases; Hassclblad Still
Cameras
Personnel: George Schectman, Jerry Kovanda
Pathe News, Inc. Booth B-II (M)
245 West 55th St., New York 19, N. Y., JUdson 6-8920
Exhibiting: A new library of educational films for all
scholastic levels. .Authentic slide and filmstrip reproduc-
tions of religious art in full color. A series of 16mm
color-sound films of religious art treasures.
Personnel: Bob Kranz, Barnett Classman, Stephen F.
Keegan.
Paulmar, Incorporated Booth B-I3 (M)
1449 Church St., Northbrook, Illinois, CR 2-2762
Exhibiting: Model 60 Automatic Film Inspection Ma-
chine, Film Library Ecjuipment
Personnel: R. F. Menary, J. S. Sobieraj
Pentron Corporation Booth R-124
777 So. Tripp Aw., Chicago 24, Illinois, SAcramento 2-3201
Exhibiting: Magnetic Tape Recorders and Components,
Tape Decks, Preamplifiers, .Audio-Visual Tape Re-
corder and Tape Teacher Equipment
Personnel: George Royster, Irving Rossman, Theodore
Rossman, A. B. Fields, Hope Borowski, Mary Marren
Pepsi-Cola Company Booth V-169 (M)
35 E. Wacker Dr., Chicago 1, 111., Mr. W. C. Kaisling
Refreshments for Convention Participants, courtesy
Pepsi-Cola Co.
Photographic Specialties Booth A-1 (M)
5170 Hollywood Blvd., Hollywood 27, California, NO
3-9611
Exhibiting: "Protect-.\-Print," motion picture film leader
for cleaning the projector
Personnel: Lawrence F. Brunswick
Photo Methods For Industry Booth A-3 (M)
33 W. 60th St., New York 23, N.Y., PLaza 7-3700
Exhibiting: PMI magazine
Personnel: Bill Pattis, Bob Pattis, Dan Katz, .Art Silver-
stadt, Ed Piiillips
Picture Recording Company Booth L-60
1395 W. Wisconsin .Ave., Oconomowoc, Wise, LO 7-2604
Exhibiting: Pictur-Vision Cabinet, Projectors No. 1455-C
Sc No. I655-C. Model 75 Projector w/Picturescope,
PRC Su])reme 1000-w Filmstrip Projector
Personnel: G. E. Musebeck, George Howie
Plastic Products, Inc. Booth S-I25
1822 E. Franklin St., Richmond 23. Va., Ml 8-8059
Exhibiting: Plastic Vinyl Draperies for Lisrht Control
Personnel: Robert L. Withers, Sr., Robert L. Withers, Jr.
Polacoat Incorporated Booth N-77
9750 Conklin Road, Blue .Ash 42, Ohio, SYcamorc 1-1300
Exhibiting: Rear Projection Screens, "Lenscreen" for
Lightecl Rooms
Personnel: L. M. Heath
Polaroid Corporation Booths R-113 & R-114
Cambridge 39, .Massachusetts, UNiversity 4-6000
Exhibiting: Polaroid Transparency Svstem, Polaroid
Land 4x,5 Film Holder and Film Packets
Personnel: Rolf M. Augustin, jr., Kemon P. Taschioglou,
H. M. Bainbridge, G. F. Klauke
Frederick Post Company Booth T-15I
3650 North Avondale Ave., Chicago 18, Illinois, KE 9-7000
Exhibiting: Transparencies for Color Overlays; Post
Drawing Equipment. Rotolite Printing Machines
Personnel: Clay Seipp, Bob Jones, Ray Klaus, Will Car-
lin. Bob McCarthy
Projection Optics Company, Inc. Booth M-72
271 Eleventh Ave., East Orange, N.J., ORange 6-6500
Exhibiting: Transpaque Junior, OpaScope Opaque Pro-
jector, Transpaque II
Personnel: P. M. Berman
Radiant Lamp Corporation Booth N-76
300 Jelliff Ave., Newark 8, New Jersey, BIgelow 3-6850
Exhibiting: Radiant Projection and Exciter Lamps
Personnel: Los Deutsch, Charles P. Goetz •
Radiant Manufacturing Corp. "
Booths J-51, J-52, J-53, J-54
8220 N. Austin Ave., Morton Grove, Illinois, IRving 8-9000
Exhibiting: Projection Screens of all types
Personnel: Adolph Wertheimer, Herschel Feldman, Sey-
mour Jacob, Milt Sherman
Radio Corporation of America Booths F-33 & F-34
Front & Cooper Sts.. Camden 2, N. J., WOodlawn 3-8000
Exhibiting: 16mm Senior and Junior Projectors, .Arc
Projectors, Record Players, Tape Recoiders, Language
Laboratory Systems
Personnel: A. J. Piatt, T. G. Christensen, T. Lehman,
B. E. Greenholtz
Stuart Reynolds Productions Booth N-84
195 South Beverly Drive, Beverly Hills, Calif., CR 1-7863
Exhibiting: A psychological film on perception — "The
Eye of the Beholder"
Personnel: Mrs. Stuart Revnolds, Merrily Reynolds,
Stuart Reynolds
Rutherford Duplicator Co. Booth S-139
P.O. Box 13087, Houston 19, Texas, CApitol 2-0384
Exhibiting: Rudco Projection Tables, Rudco Universal
Machine Stands
Personnel: Gus Rutherford
Safe-Lock, Inc. Booth T-141
870 West 25th St., Hialeah, Florida, TUxedo 8-9532
Exhibiting: Safe-Lock Project-O-Stands, Tripods
Personnel: D. I. Welt, G. M. Welt, R. L. Welt, J. Childs,
B. Childs, M. Childs
Seal, Inc. Booth L-61
8 Brook St., Shelton, Conn., REgent. 4-1643
Exhibiting: Seal Transparafilm, Dry Mounting Presses
and Dry Mounting Materials
Personnel: W. F. Miehle
Allan E. Shubert Co. Booth N-79
3818 Chestnut St., Phila., Pa., EVergreen 6-2979
Exhibiting: "International Journal of Religious Educa-
tion" and "Your Church" Magazines
Personnel: William B. Shubert, .Allan E. Shubert, Wil-
liam S. Clark, Mrs. Mildred Leavitt, J. Martin Bailey
344
EcdScreen & AV Guide — July, 1959
EXHIBITORS
Donnlu Siegel Corp. Booth B-9 (M)
148 VV. Michigan Ave., Jackson, Mich., ST 4-3721
Exhibiting: Synchro-Mat
Personnel: Don Siegel, Jack Sanders
SpintUer & Sauppe, Inc. Booth M-71
2201 Beverly Blvd., Los .Angeles 57, Calif., DUnkirk 9-1288
Exhibiting: "Selectroslide" automatic Slide Projectors-
new models
Personnel: George .\. Sauppe, Norman A. Sauppe, Al-
bert Schnurpfeil
Squibb-Taylor, Inc. Booth O-IOO
1213 .S. Akard, Dallas 2, Texas, Riverside 7-8595
Exhibiting: Taylor "Spotlight" Opaque Projector, Taylor
.\djusto Stand, Taylor "Spotlight" Projection Table,
Taylor "Spotlight" Pointer
Personnel: Clif Squibb, Jody Damron
Standard Projector & Equipment
Co., Inc. Booths F-37 & F-38
VIOG Touhy Ave., Chicago 48, 111., Nlles 7-8928
Exhibiting: Complete line of Projectors for Filmstrips
and 2x2 slides, Filmstri]) Previewers, Beaded and
Silver Screens, Filmstrip Revvinder
Personnel: Pat f. Kilday
Strong Electric Corp. Booth P-109
87 City Park, Toledo 1, Ohio, CHerry 8-3741
Exhibiting: Universal .Arc Slide Projector, Trouperette
Spotlight
Personnel: N. Alexander
Sylvania Electric Products, Inc. Booth K-57
1740 Broadway, New York 19, N. Y., JUdson 6-2424
Exhibiting: Sylvania Photographic Lighting Products
Personnel: R. B. Martenson, Roger Kramer, R. W. Lock-
man, Rush Munder, Carl Nelson
Technical Service Incorporated Booths 1-147 & 1-148
3081)5 W. Five Mile Rd.. Li\onia, .Michigan, KEnwood
3-8800
Exhibiting: "TSl Tedite," "Duolite" and "Moviematic"
IGmm .Sound .Motion Picture Projectors
Personnel: Paul E. Ruedcmann. E. H. Lerchen, Geo. G.
C;ollins, Wally Moen, Ed Cun-y, Walt Stickel, Joe
Moss, \Vm. Dwinell
Transvision, Inc. Booth S-137
4(iO North .\venue. New Rochclle, N. Y., NE 6-6000
Exhibiting: TV Classroom Receiver, TV Tenna-Table
Personnel: .Alvin Reinberg
Ultra-Violet Protlucts, Inc. Booth V-168 (M)
5114 Walnut Grove .\ve.. .San Gabriel, Calif., Cumber-
land 3-3193
Exhibiting: Ultra-violet ilevices and materials
Underwriters Films Booth S-I38
a Div. of l^nderwriters Supply Co., 2025 Glenwood Ave.,
Toledo 2, Ohio, CH 8-3361
Exhibiting: Point-of-Purchase Insurance Sales Film
Personnel: R. W. Miller, R. E. Harrison
United Artists Associated, Inc. Booth B-7 (M)
:il2 Madison Ave., New York 11, N. Y., MUrray Hill 6-2323
Exhibiting: Entertainment and recreational films
Personnel: Joseph A. Clair, .Arnold Jacobs
United World Films, Inc. Booth M-66
I 145 Piirk Avenue, New York 29, N. Y., TRafalgar 6-5200
Exhibiting: A new series of films on Basic Human Activi-
ties, "The Way We Live;" a new series of films on
Shakespeare, "The World's A Stage;" a new physical
education series, "The Sport of Diving"
Personnel: L. B. Guelpa, Jr., J. M. Franey, John Des-
mond, Murray Goodman
Vari-Typer Corporation Booth L-62
720 Frelinghuysen Ave., Newark 12, N.J., BI 2-2600
Exhibiting: Vari-Typer Model 400— Fteadliner
Personnel: G. Robinette, G. Berggren, L. Bessee, J. Bow-
man, R. Ehrkorn, E. Collins, G. Barnett
Victor Animatograph
Corporation Booths R-llI & R-I12
a division of Kalart, Plainville, Conn., SHerwood 7-1663
Exhibiting: Victor 16mm Sound Motion Picture Projec-
tors, Victor Soundview 35mm Sound Slidefilm Projec-
tors, Kalart and Craig Movie Editing Equipment
Personnel: John J. Harnett, Hy Schwartz, Horace O.
Jones, Mort Goldberg, Leila A. Virdone
Victorlite Industries, Inc. Booths N-92 & N-93
4117 W. Jefferson Blvd., Los Angeles 16, Calif., REpublic
2-4033
Exhibiting: VisualCast Daylight Overhead Projectors
Personnel: James J. Fitzsimmons
Viewlex, Inc. Booths 0-96 & 0-97
35-01 Queens Blvd., Long Island City 1, N. Y., EXeter
2-0100
Exhibiting: Slide and Filmstrip Projectors, Sound-slide
Units, .Automatic Slide Projectors
Personnel: Ben Peirez, Monty Abrams, Russ Yankie, Bill
Dwinell
Wallach & Associates, Inc. Booth S-128
1589 Addison Road, Cleveland 3, Ohio, SWeetbriar 1-5580
Exhibiting: Discabinets, Tape Cabinets, Film Storage
Cabinets, Film Separator Racks, Filmstrip Cabinets,
Reelmobiles
Personnel: Charles D. Wallach, Arthur Wallach, Larry
Oliver, .Alvin Tengler
Ware Bros. Company Booth B-10 (M)
317 North Broad St., Phila. 7, Pa., MArket 7-3500
Exhibiting: "Comity Agent & Vo-.Ag Teacher" Magazine
Personnel: Gordon L. Berg, .Al Zilenziger, Boyer Veitch
Webcor, Inc. Booth R-I2I
5610 W. Bloomingdale, Chicago 39, Illinois, TUxedo 9-8500
Exhibiting: Stereofonic High Fidelity Tape Recorders
and Fonografs
Personnel: George Harder, George Simkowski, H. R.
Letzter, Martin Krenzke
Westinghouse Electric Corporation Booth 1-49 & 1-50
Lamp Division, One MacArthur .Ave., Bloomfield, N. J.,
HUmbolt 4-3000
Exhibiting: Projection Lamps and Photoflood Lamps
Personnel: W. R. Wilson, F. H. Rixton, M. S. Sancraint,
R. L. .Allen, R. D. Reynolds, J. J. Burke, Jr.
Wible Language Institute Booth R-122
Hamilton Law Bldg., .Allentown, Pa., HE 7-3022
Exhibiting: Language courses in 34 languages, many by
tape, records and film strips; games, recordings and
fdm strips for English literature and social studies,
and tools with which to use them.
Personnel: Gerald L. Wible, Mrs. Gerald L. Wible
Wood-Regan Instrument Company, Inc. Booth N-82
184 Franklin Avenue, Nutley 10, N. J., NU 2-2460
Exhibiting: Lettering Guides, Lettering Pens, Lettering
Sets
Personnel: .Arthur J. Lemperle, Edwin C. Wood
World Wide Pictures Booth T-144
P.O. Box 2567. Hollywood 28, California. STate 4-5515
Exhibiting: Religious and Educational Motion Pictures
Personnel: Brunson Motley, Dick Ross, Dave Barr
Your Lesson Plan Filmstrips, Inc. Booth N-80
516 Fifth Ave., New York 36, N. Y., MUrray Hill 7-2436
Exhibiting: Educational Filmstrips
Personnel: Hal Baumstone
EdScreen & AV Guide — July, 1959
345
AVS
(Top) The nairalion and soiind<onirol roonu
Movies can be projected into the narratioi
room for synchronization.
(Left) The Distribution Section also conta-
a tape-duplicating machine and an electro
film inspector.
(Below) .WS photographers have two studios
In the foreground, one takes a light readini
before copying material for a slide. Anothe
])repares to take a picture in the second studio
A
RECENT move to spacious new quarter
with improved technical laciUties enables Ko
dak's Audio-Visual Service to provide even faste:
and smoother production flow for the many mo
tion pictures, slide presentations and print set;
it supplies to organizations throughout the couni
try.
About 20,000 showings of 1,200 motion pictuni
prints, 1,200 slide sets, and 650 print sets, not in^
eluding overseas bookings handled through Koi
dak's International Division and Canadian Koi
dak were supplied last year to groujis interestec
in learning more aboiu photography.
In addition, Audio-Visual Service assists Ko
dak's sales department in sales presentations, ant
maintains facilities that make it an ideal audio
visual "pilot plant." Besides helping the com
pany's sales service lecture staff in prepariiu
presentations, Audio-\'isual Service also assi.iu
sales executives in producing their talks for con^
ventions, seminars, dealer meetings, and train
Kodak's "Pilot Plant"
In its role as an audiovisual pilot plant, the
department is host to over 100 people a year
from business, industry and education, who come
to see the latest in audiovisual developments —
ideas and equipment that might prove useful
in their own operations.
Another aid to organizations is a selection of
leaflets and booklets, including "Camera Club
News,"' a jniblication sent to over 4,000 clubs
about three times a year. It tells of :iew tech-
niques, club activities and photographic compe-
titions.
Audio-Visual Service Club programs are many
and varied. Each presentation is designed for a
group with a specific level of photographic
knowledge. As one example, there is a slide
presentation, "Introduction to Picture Making,"
which is idea! for beginners. For a gioup with
more technical background, there is "Revolu-
tion in Color Printing," consisting of color slides
and prints illustrating how easy it is to make
color prints and enlargements.
One new slide presentation has been designed
for a -uide range of interests. Entitled "Our Col-
orful Capital." it utilizes dual-track magnetic
tape recording and carries on one half a "photo-
technics" discussion of the slides and on the other
a more general or travelogue approach.
A tour through the "pilot plant" gives some
idea of what is seen by the himdreds of visitors
who come to find out "how we do it." The new
facilities, in which jobs begun in the editorial
and production planning offices move in logical
order through the art production, photography,
laboratory hmctions, and sound recording to the
distribution section, makes the Audio-Visual
Service story realistic to the visitor seeking
knowledge of advanced techniques.
-The entrance to Audio-Visual Service is a re-
ception room serving both as a welcoming area
and a (ommunications center for jjaging persons
within .\\'S.
fn adjacent editorial and production planning
areas are offices, a production planning room,
and two conference rooms. New story boards
make for easier planning of lectures in the pro-
duction planning room. Here also is a file of
some 8.()(t0 master slitles from which lecturers
may choose. One conference room leatiues three
rows oi slide sctjuence illinninat(jrs that allow
several persons to arrange slide talks simul-
taneously.
With the format of the presentation decided,
the artist prepares the needed cartoons, charts,
lettering and other art. Finished, the pieces are
taken lo the photographic studios.
In the two studios, the photographers also take
other required color and black-and-white pic-
tures of Kodak products or otlier subjects for
prints or slides. If one studio isn't large enough
for the picturetaking, the two can be combined.
In the laboratory area, AVS has facilities for
making special Ektacolor prints properly bal-
anced for copying. A chemical mixing area, con-
venient to the processing rooms, permits chem-
icals to be mixed on demand for special black-
and-white and color processing. A new light-
finishing area facilitates washing, drying and
mounting of prints.
Slides, prints, or art work requiring duplica-
tion proceed next door to a copying room. A
new optical printer, primarily for copying slides
or producing filmstrips, has been added to the
duplicating equipment. Thousands of glass-
mounted slides are required yearly for the pack-
aged slide lectures.
AVS has a sound-recording area consisting
of narration and sound control rooms. The
former is constructed like those of many broad-
casting studios — double walled with floor and
ceiling of spring construction. Thus the lec-
turer can tape-record a talk without fear of
outside noises.
Movies can be projected into this narration
room so that anyone making a magnetic Sono-
track recording on motion picture film can syn-
chronize his narration with the picture.
The sound control rooin is equipped with two
professional console tape imits and two turn-
tables for the taping of talks and addition of
music and sound effects. These can also record
sound emanating from the adjacent projection
room.
The 39-seat miniature theater with a built-in
wide-screen enables lecturers to rehearse and pre-
view their programs. It serves as a demonstra-
tion room for visitors on how to present audio-
visual programs. The room lighting, motion pic-
ture and slide projectors are controlled from the
lectern. Remote control of slide changing is
possible from three different locations in the
theater.
Final step in the logical sequence of audio-
visual aids production is the AVS distribution
center. Located adjacent to the AVS laboratories,
this section maintains, schedules, and routes the
package programs of slides, print sets, and movies
so they arrive on schedule for meetings through-
out the U. S. Because of the volume of visual
aids handled, electronic film inspection equip-
ment and high speed recording tape duplicators
are utilized.
;dScreen & AV Guide — July, 1959
347
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
Technology And You
(Neubacher Productions, 10609 Brad-
bury Road, Los Angeles 64, California)
13 minutes, 16mm, sound, color, 1959.
$130.
Description
Technology and You defines tech-
nology and shows its applications in
transportation; community planning;
architecture: automation; electrical;
atomic, and solar power; and research.
It then relates present technological
achievements to the roles the students
today may play in future advances
in this area.
The film opens with a series of
sciiool scenes showing students en-
gaged in a variety of learning activi-
ties. It stresses that everyone must
have a salable skill; therefore, the
knowledge acquired in school is very
important.
Transportation's role in the tech-
nical age is illustrated in both air and
highway travel. The speed provided
by jet and turbo-prop planes saves
travel time, permitting increased op-
portunities for travel and personal
contacts which improve understanding
between individuals and nations. The
contribution of engineers to trans-
portation is not limited to improving
airplane design and engines. Highway
engineers' improvements in road build-
ing techniques have brought freeways
which speed traffic by reducing con-
gestion and thereby increasing safety.
As the transportation improves, new
communities will develop on the out-
skirts of the cities. The film illustrates
some of the roles of technology in
solving the various problems present-
ed in community development, such
as recreation, streets, shopping facili-
ties, and zoning.
From the problem of community
development, the film makes a transi-
tion to the designing of all types of
buildings — architecture. The trim,
bright, functional design of today's
buildings is achieved through use of
new and colorful materials, such as
aluminum, stainless steel, and ceramic
tile. The work of artists, designers,
and landscape architects also must be
incorporated into planning today's
buildings.
Automation will provide relief from
hard labor and tedious jobs, releasing
people for more creative activity and
extra hours of leisure time. In indus-
try this will mean jobs for electronics
experts, mechanical engineers, and
tool designers, .\utomatic calculating
and office machines will handle many
business procedures and mathematical
problems. This will increase the need
for mathematicians, progrannners, and
operators.
Shifting to niacliines will call lor
increased power and the sources will
come from hydroelectric power and
atomic and solar energy. .Atomic en-
ergy will also produce materials useful
in medicine, industry, agriculture, and
research. All these areas will need spe-
cialists to develop the present advances
into the future uses.
It is in the laboratory that the film
shows the role research plays "in to-
morrow's adventures in technology."
Scientists and research engineers will
be in great demand in the areas al-
ready presented and in the fast de-
veloping area of space travel.
Concluding with a montage of for-
mer scenes and views of future cities,
the film suggests that the student
should begin to jjrepare now for his
role in the age of scientific ex|)lora-
tion, and queries, "What role will the
student play in tliis new age?"
A]>praisal
Technology and You offers teachers
in the intermediate grades and junior
high level, an opportunity to show-
pupils the achievements of modern
technology and the role they can ])lay
in technology's future. This film gives
pupils "food for dreaming" in a well-
paced, attractive format with the
scenes flowing smoothly front one se-
(juence to another. The technical
fjuality of the photography and sound
is excellent. In the classroom the film
could provide a good point from
which to begin a discussion on the
job opportunities and preparation re-
quired to qualify for a j)osition in
science and engineering. In addition
to classroom use it could serve as the
center of an assembly program at the
junior high level to help increase in-
terest in science classes and encourage
students to plan on enrolling in high
siiiool science classes.
— Richard Gilkey
Alphabet Conspiracy
(Produced for Bell System) 60 minutes,
16mm, sound, color. 1959. .\pply to
your nearest Bell leleplione System
office for use. A teacher's guide and
student's guide are available.
Description
The Alphabet Conspiracy discusses
the importance of language to all peo-
ples in the world through a dramatiza-
tion of the science of linguistics and
which is based on a plot to destroy the
alphabet by the Mad Hatter and Jab-
berwock of Alice in Wonderland.
Dr. Frank Baxter as Dr. Linguistits
sets the scene as he muses about
language on a walk down a neighbor-
hood street one summer evening and
liow language is interwoven with the
intimate history of mankind. He in-
vites the viewer to visit Judy, a 12-
year-old, who is attempting to make
sense out of her grammar homework.
Fatigued by her efforts, Judy falls
asleep and dreams that she is in a
strange world where all objects such
as chairs and tables are much bigger
than she is.
The Mad Hatter and Jabberwock
make their appearance as the Mad
Hatter, played by Hans Conried, ex-
plains their plot to murder the al-
phabet. The arrival of Dr. Linguistics
disrupts the conspiracy and the letters
which have been dancing around in
an animated sequence scurry away to
hide. He explains that alphabets are
the basis of writing for all of the
over 5,000 different languages which
have alphabets. When the Mad Hatter
suggests that thev do away with the
man who invented the alphabet, Dr.
Linguistics laualiingly informs him
that mankind has used an alphabet
for over 5,000 years.
Using a globe and an animated se-
cjuence of spreading branches from a
tree trunk across a map. Dr. Linguis-
tics explains that languages began be-
fore civilization and once started grew
and changed as i>eople spread over
the earth. He illustrates how Latin
was changed into modern Sardinian,
Spanish and Portuguese, Dalmatian
and Rumanian. Catalan and French
Provencal, and Rheto-Romance. .An
animated scene shows a child saying
"lather" in the different languages
and explains that the various words
are similar.
Dr. Linguistics points out that the
babbling of babies is universal but
develops into a speech pattern by the
sixth year. The Mad Hatter is jubilant
because this seems to bear out his
contention that the alphabet provides
the building blocks for language. Dr.
Linguistics corrects him by saying that
sounds are the basis of language and
348
EdScreen & AV Guide — July, 1959
that linguistics is the science of lan-
guage sounds.
An animated sequence showing how
Von Kepelin invented a talking ma-
chine in 1780 illustrates how a num-
ber of sounds combine to make lan-
guage and points out tliat the basic
components of a speech sound mech-
anism include the lungs, vocal cords,
mouth, palate, and nasal cavities. Slow-
motion and X-ray photography dem-
onstrate how all of these mechanisms
are utilized in speech. The Mad Hatter
revises his previous plan to destroy
the alphabet and now concentrates his
attention on the destruction of vowels
and consonants, however. Dr. Linguis-
tics warns him tliat phonemes are the
basic sounds of language, not letters
or vowels. Judy does not know what
a phoneme is and Dr. Linguistics ex-
plains how they are made.
The Mad Hatter and Jabberwock
undertake to demonstrate how lan-
guage is not needed for communica-
tion at all by doing a pantomine of
the rhyme, "one-two, buckle my shoe."
Dr. Linguistics agrees that there are
other forms of communication in ad-
dition to verbal. He directs them to
an over-size film viewer and asks them
to turn the two cranks to operate the
machine which shows several instances
of such communication as whistling
s])eech of La Gomera in the Canary
Islands, African drummers, and Sioux
Indian sign language. When the Mad
Hatter scoffs at the thought of animal
comipunication, Dr. Linguistics re-
directs his attention to the viewer
where a sequence demonstrates the
cry of the crow, the warning of a
squirrel, and the dance of the honey
bee. He explains that the animals'
minds work almost automatically to
sounds, smells, and motions; they re-
ceive messages from the outside
through sense organs and react in-
stinctively, but these phenomena do
not constitute a true language.
.At this point, Jabberwock produces
a parrot and triumphantly points out
that this bird can talk. Through the
ensuing conversation it is explained
that some animals may imitate human
speech sounds but they are unable to
attach the appropriate meanings to
these sounds, hence they can not truly
speak a language. He points out that
man is the only one of earth's creatures
which has true speech and it is this
which distinguishes man from beast.
It is brought out that the arrangement
of words in a sentence is just as im-
portant to meaning as tlie individual
words themselves.
Brief views of the Eskimo in his
world of snow, the Trobrian Islanders
storing yams, and the Arabians on
camels are shown and it is explained
that the vocabularies of languages are
EdScreen & AV Guide — July, 1959
developed from the vital experiences
of people everywhere and that their
language give clues of the things
which are most significant for them.
For example, he points out that the
Hopi language seems to ignore the
passage of time and has no tenses.
Pioneers in the study of languages
are pictured, including Franz Boas,
Leonard Bloomfield, and Edward
Sapir and their outstanding contribu-
tions to the field are pointed out.
The .Mad Hatter arranges a mad
tea party for Judy and Dr. Linguistics.
His other guests include a jazz mu-
sician, an advertising press agent, and
a Montana cowboy each talking his
own "lingo." The purpose of the
party is defeated, however, when Dr.
Linguistics understands them all per-
fectly and explains that each of the
patterns of speech could be called a
dialect, not a language, and that
dialects and occupational vocabularies
give language interest and color. An
animated sequence is presented in
which two linguistic detectives ques-
tion a suspect in an attempt to deter-
mine his place of origin. .After having
the suspect pronounce a series of
words they are able to do this ac-
curately. Dr. Hans Kurath then dem-
onstrates on a map of the United
States the dialect regions of the coun-
try which are bounded by isoglosses
and he explains the basis of such
divisions. Arrows indicate the direc-
tion of flow of the dialects as the popu-
(Continued on page 352)
DIM OUT or Blatk Out
offer a choice of effective light control
Photo above illustrates LuXout DIM OUT draperies softening outside light.
Classroom audio visual light control requirements differ according
to circumstances. Many prefer total BLACK OUT light control; however,
since LuXout led the way with DIM OUT light control draperies,
many architects and engineers have indicated a preference for better
student rapport through the use of LuXout DIM OUT draperies.
LuXout offers both types to fulfill all light control classroom TV or
audio visual projection needs.
consult your LuXout Distributor or contact:
Free brochure,
DIM OUT Folder
and color samples
available upon request.
INCORPORATED
Department AV
1822 East Franklin St.
Richmond 23, Virginia
349
observes its 20^^ Anniversary
/ offering 60 outstanding new teaching films
le sixty films listed here represent Coronet's contribution to education
iring the period from October 1, 1958 through September 30, 1959—
full year of concentration on the finest in educational films.
fty-two of these films were produced with the collaboration of leading
lucators and under the careful scrutiny of experts in film production —
assure accuracy of content and sound educational approach. Each has
?en in production from one to three years.
le other eight were carefully selected from more than 150 new films
oduced by others and offered to Coronet for distribution.
ost of these new films are listed and described more fully in the 20th
iniversary Catalogue of Coronet Films. Virtually all are available
a choice of full, natural color or in black and white.
viply use these pages as a check list to request preview prints oj the
:)ronet films which interest you. There is no obligation, except jor
ART
n let's Draw a Baseball Player (8 min.^
Cartoonist Frank Webb explains an<
illustrates how simple and intcrcstini
drawing can be. Distributed. B&W only
Primary.
n let's Draw a Puppy (8 min.) Childrei
learn the basic techniques of cartoonin,
and line drawing with Frank Webb. Dis
tributcd. B&W only. Primary.
n let's Draw Uncle Sam (8 min.) The life
like, familiar ligure of Uncle Sam is thi
film's subject of how to draw with FranI
Webb. Distributed. B&W only. Priiiiarj
n Rembrandt: Painter of Man (18 '2 min.
More than si.xty original paintings chror
icle the human likenesses of this gree
genius. Distributed. Junior. Senior Higl
FOREIGN LANGUAGES
Q Spanish: Introducing the Language (1
min.) Colorful scenes of the Spanis
world introduce the language and stimt
late interest in learning it. Senior Higl
GUIDANCE
□ Are You Popular? (New) (11 min.) 1
completely up-to-date re-make of a filr
classic which guides young people i:
achieving popularity. Senior High.
Q Beginning Responsibility: Books and The)
Care (11 min.) Simple instructions o;
the care of books to help children apprt
ciate them more. Primary.
□ Making the Most of Your Face ( 1 1 min.
How to create facial beauty throug.
health, skin care, hair styling, and intel
ligent makeup selections. Senior High.
Q Who Should Decide? (Areas of Parentc
Authority) (11 min.) Typical problem
of teen-agers are raised concerning child
parent conflicts. Senior High.
HEALTH AND SAFETY
Q Health Heroes: The Battle Against DiseaS'
(II min.) The stories of five great sci
enlists — Van Leeuwenhoek, Jenner. Pas
teur. Koch and Lister. Intermediate.
□ Tommy's Healthy Teeth (11 min.) Whe>
Tommy has a cavity filled, he learns c
the importance of regular dental check
ups and what the dentist's office is likt
Primary.
LANGUAGE ARTS
D The Cuckoo Clock That Wouldn't Cuckon
(11 min.) In colorful animation, a silen
cuckoo is set happily singing again b
the master clockmaker. Primary.
n Spotty the Fawn in Winter (II min.
Spotty finds the strange, new world ci
snow and is forced to learn how to sui
Vive his first winter. Primary.
□ Word Building in Our Language (II min.
Examples show how words are formed-
by adding prefixes and suffixes, and b
combining words. Junior High.
PHYSICAL EDUCATION
n let's Dance (IS'/z min.) Shows clearl
and simply how to hold one's partne
seven basic steps, and the pattern of
typical dance step. Distributed. Junio
Senior High.
lENCE
Beyond Our Solar System
(11 min.) Telescopic mo-
tion pictures show stars,
nebulas, constellations and
galaxies beyond the Milky
Way. B&W only. f7iter)?icdt-
alc.
Boats: Buoyancy, Stability, Propulsion
( nu min.) The factors which give boats
Iheir'uscful stability, why they float, and
methods of propulsion. Junior High.
Engines and How They Work (11 min.)
Operating principles of steam, gasohne,
Diesel, turbine, jet, and rocket engines.
Jntcriiipdiote.
OLOGY
'Aristotle and the Scientific Method (ISVz
min.) Aristotle's contributions to the de-
velopment of the scientific method, par-
ticularly in biology. Senior High.
Growth of Flowers (New) (11 min.) Time
lapse photography permits views of fa-
miliar flowers sprouting, struggling for
sunlight, and bursting into bloom, fnter-
nicdiatc.
The Human Body: Nervous System (13'2
min.) Emphasizes basic functions of the
nervous system, its major organs, and
principal areas of the brain. Senior High.
The Human Body: Reproductive System
(13 '2 min.) Explains the similarities and
diflfei-ences in the male and female sys-
tems and how they function in the crea-
tion of new life. Senior High.
life In a Cubic Foot of Air (11 min.)
Viewed through the microscope are the
partjcles of yeast, molds, bacteria,
amoeba, and pollen in the air. Junior
High.
Partnerships Among Plants and Animals
(11 min.) Close views of three types of
partnerships between animals, between
plants, and between plants and animals.
Intermediate.
Reptiles and Their Characteristics (11
min.) A survey of the common differ-
ences and similarities among snakes,
lizards, turtles, crocodilians, and the tua-
tara. /ntermediate.
1EMISTRY
Q Acids, Bases, and Salts (22
min.) A description of the
properties and uses of the
chemical compounds whose
water solutions contain ions.
Senior High.
The Colloidal State (16 min.) A definition
of colloids, showing how they differ from
suspensions and solutions, their prepara-
tion and uses. Senior High.
Hydrogen (13'2 min.) An historical back-
ground, which also shows how hydrogen
is produced, its properties, and its uses
in such new developments as nuclear en-
ergy. Senior High.
Ionization (I8V2 min.) The theory of ioni-
zation, including description of electro-
lytes, dissociation, solvents, electrovalent
and covalent compounds. Senior High.
Nitric Acid Compounds and the Nitrogen
Cycle (I8V2 min.) Derivation, properties,
and uses of various nitric acid compounds
and an illustration of the nitrogen cycle.
Senior High.
[J Nitrogen and Ammonia (16 min.) Exam-
ination of the properties of molecular
nitrogen and some of its simple com-
pounds, with emphasis on ammonia. Sen-
ior High.
□ Solutions (16 min.) Definitions of basic
terms including solutions, solute, and
solvent, the factors which influence solu-
bility, and practical applications. .Senior
High.
□ Water for the Community
(II min.) The complete
[lj treatment of water prior to
distribution in the commun-
ity and the role of chemistry
in correcting problems.
Junior High.
PHYSICS
□ 'Galileo ( 13'2 min.) An exciting picture,
filmed in Italy, of Galileo's theories and
new discoveries made in the face of con-
tinued strong opposition. Senior High.
□ 'Isaac Newton (13 '2 min.) Against the
background of Newton's age and the in-
fluences of his early years, introduces
four of his greatest scientific achieve-
ments. Senior High.
SOCIAL STUDIES
'~ Communication in the Modern World (11
min.) The importance of local, national
and international communication with
examples drawn from contemporary life,
/ntcrniediate.
n Helpers in Our Community (11 min.)
Shows how street repairman, doctor,
storekeeper, bus driver and others work
together for a good community. Primary.
~ Our Family Works Together (11 min.)
How a family playing and working to-
gether makes a home a happy place in
which to live. Primary.
AMERICAN HISTORY
□ American Indians Before
European Settlement (11
min.) Indian life and cul-
ture in five basic regions of
the U. S. before the coming
of Europeans. Senior High.
[J Colonial Shipbuilding and Sea Trade (11
rain.) Factors leading to the development
of colonial sea trade and how colonial
trade routes were established, fjiterme-
diate.
in French ond Indian War (11 min.) The
causes and events of the War and its
result — England's control of the North
American continent. Senior High.
~ The Labor Movement: Beginnings and
Growth in America (IJ'z min.) Early de-
velopments of the labor movement and
how labor achieved important goals. Sen-
ior High.
Ij Spanish Colonial Family of the Southwest
(13'2 min.) A re-creation of the self-
sufficient way of life on haciendas in the
early 19th century, /ntcrjnediate.
U Westward Growth of Our Nation (1803-
1853) (11 min.) The exciting story of the
expansion of the United States from the
Mississippi to the Pacific, intermediate.
Q William Penn and the Quakers (The Penn-
sylvania Colony) (11 min.) How the free
colony of Pennsylvania grew and pros-
pered under Penn's leadership. /nter7ne-
diate.
GEOGRAPHY
n Geography of South America: Five North
ern Countries (II min.) Economic con
cepts related to land and resources ii
Venezuela, Columbia, and the Guianas
/ntermedtate.
Q Geography of the United States: An Intro
duction (II min.) A comprehensive over
view of the geographical and human usi
resources of the U. S. /ntermedtate.
Q Greece: The Land and the People ( 1 1 min.]
A picture of Greece today, relating im
portant geographical features to socia
and economic conditions. Intermediate.
□ Industrial Canada (16 min. ) The dramatic
changes of the last fifty years which hav«
brought Canada from an agricultural na-
tion to a prosperous industrial one. Dis-
tributed. B&W only. /ntpr?nediate.
G Life in the Alps (Austria) (11 min.) A
picture of the activities and seasonal mi-
grations up and down the mountains in
the Austrian Alps, /ntermedtate.
□ Treasures of the Forest (13'2 min.) Out-
lines the values of trees in Canadian for-
ests and shows varied uses, particularly
in making paper. Distributed. B&W only,
/iilernicdiatc.
Q Turkey: A Strategic land and Its People
(II min.) Turkey's unique geographical
position and its affect upon recent devel-
opments in that country, /ntermcdiate.
WORLD HISTORY
Q Ancient Paestum: City of the
Greeks and Romans (21
min.) Doric temples, civic
structures, beautiful arti-
facts illustrate life in this
Greek colony of 6th century
B. C. Distributed. Senior
High.
□ The Calendar: Story of its Development
(11 min.) How primitive man, the Egyp-
tians, Babylonians, and Romans contrib-
uted to the systems which led to our mod-
ern calendar. Senior High.
Q Decline of the Roman Empire (13'/i min.)
The internal social and economic forces
and the external barbarian threats which
brought about Rome's decline. Junior
Senior High.
n Germany: Feudal States to Unification
(13',^ min.) Stresses the years from 1815
to 1871 — the period when Prussia dom-
inated the unification of Germany. Senior
High.
Z] Life in Ancient Greece: Home and Educa-
tion (13'/2 min.) How an Athenian fam-
ily of 440 B.C. dressed, worshipped, went
to school, and worked, /ntermcdiate.
Q Life in Ancient Greece: Role of the Citizen
(11 min.) A re-creation of political and
economic life showing responsibilities
and privileges of citizens. Intermediate
n Rise of the Roman Empire (13''^ min.)
The factors affecting the rise of Rome
from tribal beginnings to a mighty Em-
pire. Junior, Senior High.
FOR CHRISTMAS
Q Christmas on Grandfather's
Farm (1890's) (2 reels). All
the essentials of an old-
fashioned Christmas — a
sleigh ride, Bible reading,
decorating the tree and the
presents. All Grade Levels.
'Films to be released in September, 1959.
CORONET,
■ILMS I
venty Years of Progress -
educing the Finest Educational Films
Coronet Buildirtg, Chicago 1, Illinois
HOW TO OBTAIN CORONET FiiMS
Preview; Prints of all Corohet films are available for preview by those who desir*
to make selections for purchase. There is no obligation except for returr
postage. Just indicate on these pages the films you would like to evaluate
and send them to Coronet Films. Or you may simply send a list of youi
selections.
Purchase: Prints of all Coronet films on these pages ar9 available at $60 o re*l ir
* black-and-white or at $1 10 a reel in color, with proportionate prices applying
to more or less than one reel.
Rental- Prints of these films may be purchosed outright at the prices quoted above
Purchase: or obtained under the generous provisions of the Coronet Rental-Purchas<
Plan. See page 4 of the 1959-60 catalogue for details.
PrAVIAU/ rf»nfif>ct< nr mirrhrfCA nrf4t>rK. chniifW Ka c^nf tA Cnmttitt Fifmc
LOOK/ N€\f^
SOFTBALL FUNDAMENTALS
FOR ELEMENTARY SCHOOLS
Boys and girls learn to ploy softboil, demon-
strafe rules of ploy, techniques, safety measures.
A Furman production for upper elementary
grades. 10 MINUTES. B&W S60, RENT $3.
GOLD AND GOLD MINING
Properties of gold, its uses and value, sources.
Comprehensive scenes show four types of gold
mining In operation. For upper elementary,
junior-senior high school social studies and sci-
ence. 1 5 MINUTES. COLOR $ 1 50, RENT $7.50;
B&W $75, RENT $5.
FERRYBOAT
Explains various kinds of work boats, empha-
sizes different types of ferryboats. A Stuorf Roe
production for prrmary-elementary grades. 9
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FILM EVALUATIONS
(Continued from page 349)
lations moved out of their original
regions.
Impressed with the progress of
linguistics as a research discipline, the
Mad Hatter wants to see the machines
which this science uses. To oblige him.
Dr. Linguistics explains the principles
of sound in the phonograph, tele-
phone, radio, and motion picture. To
demonstrate how an optical sound
track works, an animated scene pic-
tures the sound track as it moves in
from the side of the film and discusses
the principles involved in electronic
.sound. A further survey of the "hard-
ware" used in the study of linguistics
is made and includes the sound specto-
graph, the automatic digit recognizer,
the voice typewriter, and the dicta-
phone.
Scenes of the United Nations sym-
bolize the need to achieve understand-
ing through language. Dr. Linguistics
describes the role of tlie United Na-
tions in contributing to the com-
patibility and understanding among
mankind.
Still not convinced, the Mad Hatter
spreads gunpowder to a stack of books
and lights the powder. At the same
time. Dr. Linguistics is pointing out
that it is language which made Jab-
berwock and him immortal and that
without words he would not exist.
Impressed with his new status of im-
mortality, the Hatter and Jabber re-
turn to the Alice in Wonderland book
but permit the gunpowder to continue
burning. In the midst of the resulting
explosion, Judy awakens from her
dream, the proportions of the sur-
roundings return to normality, and
Dr. Baxter enters and offers to help
with her homework.
Appraisal
The Alphabet Conspiracy is directed
toward a large audience. In addition,
it has definite application as an in-
troductory film in the study of lan-
guage on the intermediate and junior
high level. It also provides a general
introduction to a unit on sound and
its relationship to communication in
elementary school science. One mem-
ber of the evaluating committee sug-
gested its use on the college level and
stated that, "It makes a great deal
about language conscious to one for
the first time— at least to one who has
never troubled himself with language
except as he saw it handled in the
traditional classroom." Several other
members of the committee felt that
the entertainment technique used to
present the material in the film detracts
trom its overall effectiveness for adults,
however, they recognize the added ap-
peal this element provides for the
younger classroom ;ui(lience. The fact
(hat llie film is logically divided into
two thirty-minute presentations in-
creases its usefulness for the school asi
a convocation or classroom film.
— O. E. Bissmeyer, Jr.
The House Fly
(Encyclopaedia Britannica Films, Wil-
mette, Illinois), 17 minutes, 16mm,
sound, color, 1958. $180. Teacher's
guide available. Second Edition.
De.s<:ription
The House Fly deals with the repro-
ductive cycle, structural characteristics,
feeding habits, and methods of control
of the house fly. This film portrays in
startling realism the potential dangers
of the house fly in spreading disease
and death to man and animals, and
prescribes some methods of control of
the house fly menace.
The House Fly opens with a model
of the earth spinning in space as flies
light and crawl aimlessly across its
surface. The narrator introduces mnsca
domeslica, the house fly, which has no
bite or sting but which is a carrier
of typhoid fever, diptheria, tubercu-
losis, leprosy, cholera, hookworm,
diarrhea, anthrax, gangrene, and nu-
merous other diseases which bring
death to mankind.
Since the fly is a ceaseless explorer
of his environment, a typical sequence
of his stops along a twenty-mile jour-
ney is shown, including a spotless
kitchen where food is being prepared,
a filthy alley, an outdoor privy, a de-
caying carcass of a cat, a dump, and
then to baby's birthday cake as baby
playfully slaps at the flies while she
eats. The next scene shows baby in her
crib, crying because of a sickness left
by the flies as they stopped along the
way.
In the film it is pointed out that
the feeding habits and the structural
characteristics of the fly make it a
dangerous carrier of disease germs. A
close-up of the house fly is shown and
its structure is studied. The fly is de-
scribed as a true insect, a diptera,
whose body is covered with bristle-like
hairs which catch up the filth on which
it feeds and transports it to the next
stopping place. Its body is shown in
extreme close-up and the body parts
are identified: the head, thorax, and
abdomen. The compound eyes and
three ocelli, the antennae, and pro-
boscis are pictured in natural photog-
raphy and their functions illustrated.
Following the fly as it feeds alternately
on filth, an open picnic lunch, and
some discarded fish heads, the camera
shows the feet and legs of the fly from
underneath and explains the structure
352
EcJScreen & AV Guide — July, 1959'|
il the kgs ;iik1 piihilli tli;it iiiabic
hf lly to inivc'l over ceilings and other
urfaces in its excessive explorations.
Next the lly is seen walking about on
fisli dinner as it is being jirepared.
V similar walk across a ])rep;ired cul-
ure dish reveals that the Hy's feet are
overed with germs that grow in food
m which il has trespassed.
An animated diagram is used to
llustrate the process of feeding and
ligestion in house flies. The digestive
ystem extends through the thorax
nul abdomen, and with animated dia-
ranis the process of softening food
iy salivation and regurgitation of
)artly digested food from the crop is
)uilined. .After the fly sucks up the
lewly acquired food into its crop
vhere it will be passed to the stomach
or digestion and elimination to make
ly specks, the lly moves on to a sui^-
iae whicii a man is eating.
1 he reproductive cycle of the house
ly begins with eggs whicIi are laid
n an unkept garbage pail or manure
oile. The female lly is pictured as she
.■xtends her ovipositor and lays from
100 to IJO small eggs in a warm germ-
aden place. The eggs hatch into mag-
gots in eight to twenty-four hours in
Harm weather. Then they develop
through three instars as they slither
md slide and molt until they reach
full growth of about a half-inch in
length. The slow - motion camera
catches the locomotion of the maggot
in extreme close-up and with time-
lapse photography the larva is shown
as it develops into the pupal stage.
After five days in warm weather the
lly uses its expander to escape from
the pupal case and is portrayed in
live photography as it struggles up-
ward through debris using its expander
and legs to emerge to the surface of
the eartli to harden into an adult fly.
.\ midlitude of new generation flies
l)u/z about, infecting animals in a
dairv barn and journeying about the
neighborhood. A series of short scenes
contrast the ineffective methods of fly
control with rapid breeding rate by
alternately cutting from a scene of a
swarm of newly bred flies to a house-
wife with a fly swatter, from a breed-
ing barrel of maggots to a spider
capturing one fly in his web, from a
hand bomb of insecticide to a house-
wife at a sanitary garbage disposal pail
where the narrator points out that
|)ersonal sanitation is a more effective
method of fly control.
The personal sanitation of a neigh-
borhood is compared with unsanitary
conditions of a nearby locality in
scenes of an unkept yard in a slum,
a dairy barn, and a roadside dump.
The House Fly points out that com-
munity group efforts in sanitation are
necessary in controlling the reproduc-
tion of house flies through burial, in-
cineration, and chemical treatment of
garbage and sewage. It illustrates the
benefits of proper sanitation as it
portrays healthy people enjoying the
recreation areas and fishing streams.
Appraisal
This film is of exceptional quality
— technically and structurally. It gets
its message across with startling real-
ism which should shock the audience
into the recognition of the house fly as
a serious health menace and a danger-
ous enemy rather than just a house-
hold pest. Some of its scenes may jolt
the audience as no attempt to soften
the message of the film has been made
by the producer.
Teachers in the upper elementary
through high school grades should
find this film useful in teacliing sani-
tation. The treatment of the structural
characteristics of the fly is detailed
enough to make this film a welcome
tool for showing the body character-
istics and functions in this insect in
upper level classes. Adult groups
should respond to this message on
sanitation and understand why sani-
tation is important and requires dili-
gent consideration.
— William A. Wheeler
EXPLORING by SATELLITE
One of the 20 films chosen from
200 to represent the U. S. in Venice
and Edinburgh Film Festivals.
See our new MATHEMATICS SERIES
at the NAVA convention
July 25-28
Booth C-17
Junior High - High School - College - .\dult
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7238 W. TOUHY AVE.
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M
EdScreen & AV Guide — July, 1959
353
AUDIO
by Max U. Bildersee
It should be an exciting year —
audiowise — coining up just ahead of
us. There are several stimulating new
projects on the horizon — and they
should make the audio of audiovisual
even more important in the school
program.
The big jimip, of course, will be in
the foreign language field. We antic-
ipate at least one new series of
recordings in elementary school lan-
guages. The demand for a continuous
sequence for instruction in grades
four through six is going to be met
... if the rumors we hear are cor-
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rect. It is our understanding that with-
in the forthcoming twelvemonth there
will be recordings, teaching instruc-
tions and manuals, and amply illus-
trated workbooks in at least Frentli
and Spanish. Ihese recordings will be
prepared with the teacher in mind,
they will be done by linguists, and
they will be intended for both teacher
and student to progress together.
Lest we be accused of forgetting
the importance of the instructor — and
no instructional medium has yet been
found which minJinizes the importance
of good classroom instruction — we
hasten to state that these materials will
be a stop-gap (but a highly useful
one) pending the training of elemen-
tary teachers in foreign language
skills — or the training of language
teachers in the area of elementary edu-
cation.
But — the materials are in the plan-
ning stages now and production can
l)e begun shortly. The objective of the
instruction will be the development
of facility in connnunication in the
loreign tongue. Through listening,
hearing and speaking the language in
a scries of progressively more difhcult
and comple.\ exercises (from words to
phrases to sentences) it is anticipated
lliat tlie arts of connnunication — oral
connnunication — can be p a r t i a 1 1 y
mastered.
Secondary school language labora-
tory enthusiasts will be delighted to
know that, shortly, new recordings for
botli dictation and comprehension
practice will be available. These will
/luJia CAROALOG Record Reviews on Cards
ij on 3x5 punched, cross-indexed
cards
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tip reference
•{i published monthly, September
through June
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- A WORLD OF SOUND ON FILE -
be taped recordings and the material
will be taken largely from standardi/r(
tests for second and third year siu
dents. The recordings will be accom
panied by simple printed or niimeo
graphed material so that, in effect,
self-examination device for student
is under development. Whether yoi
are using a simple or complex Ian
guage laboratory, these recording
promise to be useful.
.And the schcjol (or student) willtou
such facility will be able to use thi
material if only a tape-player (3.7£
ips) is available. This should be use
ful for encouraging the adept studeni
to progress at his own rate of learn
ing, even to the point of accom])lish
ing three years' work in two.
This represents an opportunity tc
individuali/c instruction for the lirighi
student as well as for the slow learn
er; to help the 'absent' child make up
lost work: and to give all students the
opportunity to hear a variety of voices,
both male and female, to know the
intonations of the language being
studied and to practice the art ol
listening.
The annual Connecticut .Audio-
Visual Education As.sociation meSting
a few weeks ago was devoted to dis-
cussions of THE L.ANGU.AGE L.\B-
OR.ATORY. This meeting was spon-
sored jointly by the association and
the State .Advisory Committee on For-
eign Language Instruction.
From all corners of the State sev-
eral hundred audiovisual and language
specialists gathered in New Haven to
hear a refreshingly different summary
of modern instruction by Dr. Henri
Peyre, Chairman of the Department
of Romance Languages at Vale and
President of the .American .Association
of Teachers of French. Dr. Peyre re-
ports that the current generation of
college students are a challenge be-
cause their early training in the schools
around the country has made them in-
quisitive, eager to learn, cjuestioning
of the 'pat' statement and in many
4 SPEED
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354
EdScreen & AV Guide — July, 1959
regards, ideal scholars. He believes
that modern language instruction is
destined to make our students and
our people better understood through-
out the world. He reports that lan-
guage students at Yale are better
)rcpared than their fathers a genera-
tion ago — and he calls for additional
challenge and constant upgrading of
material and difficulty, constant speed-
up so that the capable student will
have still more opportunity to learn.
Other speakers on the program in-
cluded Don lodice who discussed "'I'he
Fully Equipped Listen-Respond-Rec-
ord Laboratory" and indicated that
complete equipment was essential to
successful foreign language instruction.
Mr. Rodcric Beaulieu (Conrad High
School, \V'est Hartford) described the
secminglv endless activities which take
place in the language laboratory of
the high school and Mrs. Grace Craw-
ford of the K. O. Smith High .School
at Storrs related her experiences in de-
veloping a modified language labora-
tory — literallv from the first tape re-
corder up! Mrs. Crawford emphasized
that the machine merely supplements
the work of the imaginative teacher
and that with a minimum of equip-
ment a maximum of experiences can
be offered.
She described her work in adding
individual listening stations to a sin-
gle tape record reproducer (head-
phones on a distribution system) and
slowly expanding her application of
this equipment in language instruc-
tion. Mrs. Crawford expressed the
opinion that a multiplicity of equip-
ment was not nearly as important as
a good teacher (an opinion which we
heartily endorse) and that a variety of
equipment may make a good teacher
even more effective if the personal
touch is not overlfjoked. In any event,
the teacher should not be the techni-
cian nor should the technician be per-
mitted to dictate the path that studies
should take. j^
Looking ahead, we are anticipating
the release of a new series of poetry
recordings by a large eastern univer-
sity. We are told that sessions will be
begun shortly to record contemporary
poets reading their own works. The
legacy of modern literature will not
only be preserved for the future but
will be available for the present.
Upper elementary school and junior
high school social studies classes will
profit, too, from planned releases. EN-
RICH.MEN 1 M.AIERl.ALS is hard at
work on four new and exciting re-
leases in the Documents of Historv
series and four new adaptations ol
Landmark books.
Shakespeare will be with us. too, for
at least another year. We are daily
waiting word of the release of new
full-lengtli (unabridged) recordings of
"King Lear," "The Tempest," "A
Midsummer Night's Dream," and
"King Henry V." We heard recently
that there is planning afoot to offer
a course in SH.AKESPE.ARE: PLAYS
.\ND SONNETS without a textbook
. . . but using recordings as the basis
ol instruction.
Such are the advance notices on
what we expect next year, and this
of course is only a beginning.
Kindergarten and primary grade
children will enjoy and profit from
hearing "ONCE UPON A TIME"
(.Audio Education LL-2; 55 Fifth Ave-
nue, New York 3) which contains four
favorite children's stories. These are
"The Three Little Pigs," "The Old
Woman and Her Pig," "The Golden
Goose," and "Tattercoats." These
stories are delightfully, yet simply por-
trayed and each is accompanied by a
special musical environment designed
to heighten the listening experience.
Each story is introduced by a simple
yet appealing song which children can
readily learn and repeat.
These stories are designed with a
listening vocabulary range suitable to
the intended audience and conse-
quently may be used for pleasure lis-
tening, for word study in the language
arts program, for inspiration for
visual presentation, for dramatic re-
creation and for a variety of other
purposes in the appropriate grades.
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EdScreen & AV Guide — July, 1959
355
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by Irene F. Cypher
Without in the lea.st wishing to seem
facetious, may we ask you to consider
for a moment or two that oft-quoted
saying "There is no accounting for
taste." The more you think about it,
there is a lot of merit in those words
for anyone who may be concerned with
the selection of instructional materi-
als for classroom use. It is because
there are so many different individuals
(each with very different ideas and
tastes) in any one class that we ought
to try and secure materials of all types
in order to appeal to and stir the
interest of these differing points of
view. It has always seemed rather sad
to us for a teacher to be afraid to use
material which is not strictly "curric-
ulum-coordinated"; it is also sad when
a teacher says that she used certain
material last year and does not wish
to use it this year (Shades of some-
thing or other, this year's pupils are
a new group — they may need to see
this particular material! A remark
such as this merely means the teacher
herself does not want to see the mate-
rial again); it is equally sad to select
material solely for the reason that
teachers think it is something the
pupils ought to like (pupils are a cap-
tive audience and will have to look
at the material, but this does not
mean that they will like looking at
it, nor does it necessarily mean that
they will retain and remember as a
result of just focusing their eyes on
the screen).
All of which adds up to the fact that
we are trying to make a plea for
diversity of types of materials for any
learning situation. Materials that sim-
ply glow with "pupil appeal"; mate-
rials that are academically .packed with
subject content; materials that present
a subject from a slightly different point
of view; materials that deal with just
one phase of a topic as well as those
that give an over-all general treatment.
You can never tell when something
you yourself did not find exactly the
most appealing treatment will be the
very one to ignite a perfect fire of en-
thusiasm in the mind of a boy or
girl!
Our Outdoor Friends
(color, 6 strips; Curriculum Mate-
rials Corp., 10031 Commerce Ave.,
Tujunga, California: .?3.95 per strip).
Photographs of birds and animals in
their natural habitat show us sonic-
thing of hawks, owls, the gnawing
animals and many common birds. The
photography is the work of an out-
standing Canadian naturalist and is
excellent! A supervi-sor of audiovisual
materials for one of the Canadian
provinces took me at my word when
I said I wanted to begin securing
pupil-reactions to the filmstrips re-
viewed here, and he sent me some of
the comments from a class which had
used this series. I particularly liked
the following as indicative of what
goes on in a pupil's mind when they
see filmstrips: "I liked the films be-
cause I have always wanted to see
what a bird's nest was like inside. And
I liked to see the birds up close be-
cause whenever 1 see a bird I never
know which is which. The bird's
colors were very beautiful." "This film-
strip also showed the beauty of nature
and the nests built by different birds.
Birds also use camouflage. Some birds
build nests so they are comfortable,
others not so comfortable and some
build no nests at all. The yellow
warbler has a deep nest which is com-
fortable." (Evidently this pupil be-
lieves in comfort.) "One part of the
film that I liked best was where one
bird was held in a man's hand. That's
where I really found out that birds
are tame enough to be held." The
prize reaction, to me, for using a
filmstrip is revealed by the next pupil's
remarks — "We would not have learned
as much if someone had told us."
(Isn't that reason for using visual
materials!) The next remark to us is
highly significant, in terms of what we
said in our introduction: "In my way
of thinking it was a nice film if you
like birds but I am not so interested
as to enjoy them. The only birds I
like are mainly carnivorous. I would
like to see birds in action, too."
As we have often said, the reason
we use instructional materials is to
rouse pupil interest. Evidently this
set of filmstrips did just that, and we
are happy to have been able to re-
port this from a pupil-point of view.
Land of the Far East
(color, 5 strips; Encyclopedia Bri-
tannica Films, 1150 Wilmette Ave.,
Wilmette, 111.; $30 per set, §6.00 single
strips.) Hong Kong, Thailand and
Japan are no longer names to conjure
356
EdScreen & AV Guide — July, 1959
jp nuntal images of totally unknown
places for they are names which refer
to places on which our attention is
aftcn focused these days. All too few
Df us, however, have actually visited
these places and filmstrips such as
hese help us to take such visits. We
see fishing villages, farms, temples and
homes as well as urban centers. We are
jiven considerable information about
the people and their daily activities
and work. Three of the strips deal with
Japanese life — work of farmers, fish-
ermen and manufacturers; one strip
deals with the rivers and ricelands of
Thailand; one strip focuses on that
bustling city Hong Kong. Concentra-
tion of interest is on the people, and
the facts presented are interesting.
This is good geography and good so-
cial history, too.
Abraham Lincoln's Life
Through Postage Stamps
(single strip, color and record; pro-
duced by H-R Productions, Inc., 17
East 45 St., New York 17, N.Y.; $11
complete unit.) It is always good to
report about something new and this
unit intrigued us greatly! The story,
of course, is that of the life of the
Great Emancipator from the days of
his youth through to the period of
his political career, governmental ac-
tivities and death. What makes this
presentation unique is the fact that
the story unfolds through the medium
of postage stamps, all of which were
made especially to honor and com-
memorate the man and his lifework.
The accompanying record narrates the
the story in an entertaining way and
in good tonal quality. Stamp collect-
ing has always been a fascinating hob-
by for many and it is our guess that
the technique of telling an entire
story by means of stamps will have
great pupil appeal. The stamps are
well reproduced and all details are
clear. It is a unit with many possi-
bilities for classroom use.
Basic Primary Science —
Group I
(color, 6 strips; Society for Visual
Education, 1345 Diversey Parkway,
Chicago 14, 111.; $24.30 per set, $4.50
single strips.) Young scientists of
grades one and two have just as great
a need for information as do older
class members. This series is especially
prepared to meet their questions about
plants, animals, people; what makes
light penetrate through some sub-
stances and not through others; why
some things float and others sink;
what gives us light and heat and what
makes seasonal changes in tempera-
ture. The answers are here for the
perennial questions, and the explana-
tions are given in simple terms that
will be easy to understand. The art
work is clear and the set is good for
age group needs.
Modern Art —
Henri Matisse, Part II
(single strip, color; produced by Life
Filmstrips, 9 Rockefeller Plaza, New
York 20, N.Y.) To understand an
artist and his role in the world of art
one must of course be familiar with his
work. It is virtually impossible to find
the works of any artist collected in any
one place or museum. A filmstrip such
as this can, therefore, serve to bring
together examples of periods and
styles, so that the viewer can gain some
comprehension of the scope encom-
passed in the artist's lifetime. In this
instance the artist is Henri Matisse,
and we are shown many of his paint-
ings; we also see some of his designs
for the Vence Chapel and the murals
he painted on tile. In each instance,
close-up details are provided and the
material is indeed a substitute for
trips to many galleries.
The Story of the Universe
- Unit I
(color, 6 strips; produced by Films
for Education, Audio - Lane, New
Haven, Conn., $36 per unit, $7.50 per
single strip.) Called an "Introduction
to Modern .Astronomy and the Age
of Space," this series gives us a wealth
of information about the earth, its
size and shape and motion; the earth
as a planet; exploring space around
the earth; and the moon. Units still
to be produced will deal with the
solar system, the stars and the universe.
A very able production staff has con-
tributed to the making of the series
and it is a truly valuable source of
scientific data presented in a way cal-
culated to appeal to the student. No
one today can afford to be ignorant
of the many basic facts presented here
and the series is one of those really
deserving the designation "resource
material." The color quality and art
work are excellent and the scientific
data is authentic and carefully selected.
The series was a blue ribbon winner
in the recent film and filmstrip festi-
val, and the award was justly earned.
The strips are of course to be recom-
mended for classroom work, biu they
should also lie very good for astronomy
clubs and for scout or special science
interest clubs.
keeps the teacher
up front
-where she belongs!
DuKane's auditorium-size
sound slidefilm projector is the
answer to educational filmstrip
viewing, for any size group from
a small class to an auditorium-
full. Remote push-button
controls permit the teacher to
stand up front for undivided
class attention. Brilliant,
powerful lighting gives a clear,
sparkling picture with lots of
reserve power for the biggest
screen. The separately packaged
sound unit provides high
fidelity reproduction of both
speech and music.
Only DuKane makes
a full line of sound
slidefilm projectors,
featuring fully auto-
matic picture advance
where impulse is
provided on the
record, plus remote
control or manual
operation.
IGi.
n'e:
CORPORATION
St. Charles, Illinois
DuKane Corporation, Dept.ES, St. Charles, III.
Please send me literature on your line of .sound
slidefilm projectors for schools.
Name_
Address^
City & Slale_
DuKane products are sold and serviced by
a nationwide network of audio-visual experts
EdScreen & AV CuicJe — July, 1959
357
BROADMAN'S J^emst
RECORDINGS for
Children
"LET'S SING " SERIES
Narrated and sung by
Mabel Warkentin
Arranged and conducted by
Dick Reynolds
LET'S SING ABOUT CREATION
LET'S SING ABOUT EASTER
LET'S SING ABOUT CHRISTMAS
LET'S SING ABOUT SEASONS
These stories set to music will help
children 5-8 to learn about God as
they enjoy themselves with music.
The music, carefully selected and ap-
proved by educators, is brilliantly
arranged and conducted to enhance
the mood and meaning of each story.
•Excellent for use in Sunday school or
the home, these four 78 rpm, 10-inch
records are designed to be played by
children. „ ....Each $1.25
SONGS FOR TINY TOTS
Mabel Warkentin, soloist;
Sally Parker, harpist
Seventeen songs on two 45 rpm
records for the entertainment and
education of nursery-age children.
$1.98
Other Broadman Records for
Children
SONGS FOR OUR LITTLEST ONES
Album of five 78 rpm records $3.G0
SONGS FOR CHILDREN FOUR AND
FIVE
Album of six 78 rpm records $3.98
SONGS FOR CHILDREN UNDER
SIX
Album of six 78 rpm records or
three 45 rpm records $3.98
SONGS FOR CHILDREN SIX
THROUGH EIGHT
Album of six 78 rpm records ..$3.98
During the NAVA Conven-
tion, we cordially invite you to
visit the BROADMAN exhibit
at booth T-152.
BROADMAN PRESS- Nashville
AV IN THE CHURCH FIELD
hy William S. Hockman
Green Lake Workshop
These three words have become a
symbol for interdenominational co-
operation in the audiovisual field.
They connote more — the interna-
tional reach of the movement. In
time they may come to mean depth
and problem penetration. The theme
for this year suggests this direction:
"Improving Christian Communica-
tion."
The key-note address, "Communicat-
ing the Gospel to All the World,"
should give Rev. A. Dale Friers both
the opportunity for scope and depth.
For the morning assembly dialogues
Dr. D. Campbell Wycoff of Princeton
Theological Seminary and Rev. Wil-
liam F. Fore of the Methodist Board
of Missions will discuss the implica-
tions of theology for visual communi-
cation and the implications of visual
communication for theological specu-
lation — we hope!
Fourteen laboratory sub-groups will
take up specific problems related to
the general theme. Seven of these are
designed for persons having interna-
tional and national interests and re-
sponsibilities. The subjects are: The
Production of Audio-Visuals; The Dis-
tribution of Audio-Visuals; Curricu-
lum Correlation of Audio-Visuals;
Audio-Visual Aids in Evangelism Ef-
forts; Audio-Visuals in Leadership
Education; and, Audio-Visuals in the
Church Overseas.
Seven other groups are designed
for staff and volunteer personnel of
sub-national and denominational units,
plus leaders in state, county, local
council of churches, and local churches.
This set of 'workshops' will seek an-
swers in these areas: Meeting Specific
Needs with Self-Produced A-Vs; Set-
ting Up and Maintaining an Effective
A-V Library; Helping Local Churches
Integrate A-Vs Into Curriculum and
Program; Improving Evangelism Ef-
forts with A-Vs; Improving Leader-
ship Education with A-Vs; Improving
Missionary Education with .^-Vs; and.
Designing a Comprehensive A-V Pro-
gram for Our Constituencies.
All this in the morning, with the
afternoons unstructured. This leaves
opportunity for denominational meet-
ings, for informal conversations, and
private screenings of materials from
the world's largest single librarv of
new and current church-related films,
filmstrips, recordings, and tapes. Let it
be hoped that each afternoon som<
group will carry forward constructive
exploration in the area of standard:
for filmstrips, slides, and recordings.
The registration is waived for mini
sterial students and others pursuing
religious education degrees in ac
credited institutions, and we doubt il
any theologian could invest one week
of his time to greater long-range bene
fit to himself and the church he serves
than to come to Green Lake Septem-
ber 6-11, 1959.
Notes on Films
If you measure the 11-minute Cor-
onet film. Are You Popular? new ver-
sion, by the produeer's stated pur-
pose, "To present teen-agers with a
helpful guide to popularity and to
motivate discussion of common social
and personal problems," it would rate
'highly useful.' While showing a few
things boys and girls should avoid,
it keeps to the positive. We see an
attractive couple doing the right
things. Of course, the off-beat, vacuum-
headed youth present in most groups
will think some of this too 'square' for
him, and, indeed, it will be for him.
It will fit most young people to a T.
The pity is that the parents of grow-
ing young people will not get to see
it as often as they should. Imagine
substituting a film like this for the
'Bible lesson' on a Sunday morning!
Yet, here and there it will be shown
to adults in the morning and to yoimg
people at fellowship meetings in the
evening. Good and useful and highly
recommended.
Two new titles for you to be think-
ing of as you set up your fall program
are: Nexv Faces of Africa and None
Goes His Way Alone. We had hoped
to be able to preview them in this
issue. Now it will be September (this
Department vacationing in August).
The first is being produced by the
Broadcasting and Film Commission of
the NCC for the purpose of giving
visual background to the overseas
study theme for this coming year. It
will vividlv document the transition
which is progressing so rapidly in
.Vfrica, and point-up the responsibility
and opportunity of the church. The
second deals with the rural church,
once the center of life for many peo-
ple, and what has happened to both
358
EdScreen & AV Guide — July, 1959
jf tiR-ni. It was produced by the
Vfctliodist C:hurth (TRAFCO). A sec-
Diul film on the "home' ihenie is The
Han'Cit. It portrays the problems a
rural minister faces in these times. All
ire 30 minutes, and the first two may
ie had in color. Book through your
local rental library.
We will give you three guesses as
to who wrote this: "You can't let
jther people think for you; you have
;o think for yourself. Otherwise, you
night just as well be in prison."
■Vnswer: \ typical, mid-Western teen-
ige girl whose story is told in the
28-miiuitc, B&W, film available from
:he .\nti-Defamation League (515
Madison Ave., N. Y. 22) and excellent
for use in conferences, youth fellow-
ships, and in youth-parent 'nights' and
programs in and out of the church.
Here is an excellent film to suggest
to the clubs of your High school, and
also to the service clubs of your com-
munity. Here is a portrait of integrity
to inspire both vouth and adults.
Pictures Can Help
.\fter getting off to a slow start, the
19-ininute Eastman Kodak motion pic-
ture. Pictures Teach At Penfield, shows
us how films and pupil-made snapshots
can be integrated into the program
of education of a typical up-to-date
school. Church leaders can learn from
this film, and will learn if we will
show it to them and talk out some of
the implications. One weakness of the
film is that we do not see more of the
actual instructional process itself, but
you can't put everything in one film
and this does show nicely a number
of important facets to the program-
ming of pictures in education.
From the Grass Roots
Some one in Mrs. J. R. P.'s denomi-
nation ought to ponder this one: She
is ready to use visual materials but
can't. Her minister is not convinced
of their value, and the S.S. superin-
teiKJcnt just won't let teachers waste
their time with the "stuff." The AV
materials nominated in the curriculum
outlines won't get very far in that
church. Is this a typical or atypical
situation? It's bad either way!
Listen to this: "We got a movie
machine. The school principal picked
it out for us. He said it was the best.
The trouble is that it is very heavy,
and even our hefty High School boys
can hardly carry it. The custodian
has refused to. Now it's up to us
teachers. .Are all machines that heavy,
.Mr. Hocknian? What can we do?
■ Well, I'd be pleased to have a 2-
paragraph reply for her!
From a teacher of Junior Hi young
people in a week-day school of re-
ligion: "Don't think I want any more
Biblical filrastrips unless they are in
art. We got weary in our bones of
those photographs of actors in make-up
and costumes. The first one or two
were not so bad, but week after week
they lack appeal. I'll take art from
now on." This is something for the
producers to ponder. There is sense
in this observation if you can smelt
this kind of ore. I know what he is
talking about. Do you?
"My denomination suggests more
.W materials from secular sources than
it does from religious. What I mean
is that so much of it is not in the
.WRG, and can't be gotten from the
average rental library. When there
are so many fine films and filmstrips,
why do we need to send here and
there for materials more related to
public than to religious education?"
I don't know. Do you? I suggest that
.Mrs. J. H. ask this question of top
.AV' people in her denomination since
they, no doubt, make these suggestions
in the curriculum materials.
30
major denominafions
cooperate through the
Broadcasting and
Film Commission to
bring you pov/erful,
realistic motion pic-
tures produced with
professional skill and
dramatic talent.
BFC Films are designed
for churches to meet
specific church needs.
IFC Films MAKE
USTING IMPRESSIONS
A penetrating analysis of modern Africa
specifically designed for the 1959-60 inter-
denominational foreign mission study theme.
' AWAKEN new interest in your
church program • ENCOURAGE
moterlol support ond sharing of
time and talents "TEAGH valuable
lessons in Christian living
New Faces of Africa
Photographed in living color and with special music and sound effects recorded
on location, this motion picture documents modem Africa's surge toward
independence.
Representative Africans interpret their convictions in their own words and
actions. A pastor speaks of building a self-reliant church. A village chief shows
how he has changed old tribal patterns into a modern cooperative. Brilliant
young political leaders speak of self-government. A physician points out that
even independence cannot be a true freedom without a vital faith to live by.
29 minutes Rental: Black ancJ white $8,00; color $12,00
Order from your local film library
BROADCASTING AND FILM COMMISSION
National Councif of Churches, 220 fifth Avanue, New York 1, N. Y,
EdScreen & AV Guide— July, 1959
359
Directory of Audiovisual Sources
This is a number-coded list of equipment and jnalerials cross - indexed zuitli an alphabetical,
numbered list of firms that make or distribute them. For example, if you were looking for a 16mm
silent motion picture camera, item A-1 at the head of the list below, you conld find sources simply
by looking up this number in the source list. Again, if you have a favorite source and want to
find out luhat it can supply, locale the name in the source list and the code numbers listed under
it will supply the answer.
Sources
Academy Films, 800 N. Seward, Hollywood 38, Calif.
C-1, 2. 3, 4, 5, 6, 7, 8, 9 El, 2, 3, 4, 5, 6 G-1, 2,
3, 4 J-1, 2, 3 U-5, 12, 14, 21, 24, 26, 27, 28, 30
Acme Bulletin and Directory Board Corp., 37 E.
12th St., New York 3, N. Y.
K-9 N-9 0-7
Adler Electronics, Inc., 1 LeFevre Lane, New Ro-
chelle, N. Y.
T-4
Advance Furnace Company, 2300 E. Douglas Blvd.,
Wichita, Kans.
1-2, 4 O-l, 2, 4 T-7
Allied Impex Co., 300 Fourth Ave., New York, N. Y.
A-3, 5, 6 B-2, 3, 6, 7 D-6 E-3, 5 G-1, 3, 8
HI, 3
Allied Radio Corporation, 111 N. Campbell Ave.,
Chicago 80, 111.
Q-4 R-1, 3, 13, 14, 15, 16, 17, 18, 19 S-6
Alonge Products, Inc., 163 W. 23rd St., New York
11, N. Y.
R-23
Alpark Educational Records, 40 E. 88th St., New
York 28, N. Y.
U-5
Altec-Lansing Corp., 9356 Santa Monica Blvd., Bev-
erly Hills, Calif.
R-16, 17
Ambco, Inc., 1222 W. Washington Blvd., Los Angeles
7, Calif.
F-3, 6
American Air Filter Co., Nelson School Div., 215
Central, Louisville 8, Ky.
M-6
American Bible Society, 440 Fourth Ave., New York
16, N. Y.
U-22
American Chart Service, Inc., 80 Boylston St., Bos-
ton 16, Mass.
0-8, 9
American Crayon Co., Box 581, Sandusky, Ohio
0-4,6
American Electronics, Inc., 9447 W. Jefferson, Los
Angeles 16, Calif.
K-3
American Film Registry, 1018 S. Wabash Ave., Chi-
cago 5, 111.
C-1, 2, 3, 4, 6, 9, 11 D-1, 2, 3, 8, 9 El, 2, 3, 5, 6, 7
G-1, 2, 3, 4, 5, 7 H-1, 3, 5 I-l, 2, 3, 4, J-1, 2, 3,
4, 5, 6 L-1, 2, 3, 5, 6, 7, 8 O-l, 2, 3, 4 R-1, 3, 12,
16, 17, 18 T-1, 4 U-6, 7, 8, 9, 12, 18, 19, 22, 27
American Geloso Electronics, Inc., 312 Seventh
Ave., New York I , N. Y.
K-3
Equipment & Materials
CAMERAS
1. motion picture. IGnini, silent
2. motion picture, 1 6mm, sound
3. motion picture, 8mm
4. television
5. still, amateur
6. still, professional
7. special purpose
8. picture-in-a-minute
9. stereo
CAMERA ACCESSORIES
1. film
2. lenses
3. tripod
4. dolly
5. lights
6. flash equipment
7. exposure meter
8. filters, shades
9. self-timer
10. copying stand
11. title stantl
12. paper, traiispaieiicics
13. processing equipment
14. animation stand
15. enlarger
16. dark room equipment
17. mounting materials
18. coloring materials
19. motors
20.
21.
magazines
booms, cranes (production)
C LABORATORY SERVICES
1. complete film or filmstrip production
2. sounding, synchronizing
3. titles
4. editing
5. processing, printing
6. cleaning, protecting
7. rehabilitation
8. magnetic striping
9. preserving new prints
10. moimting
1 1. booking and shipping
12. stock footage
13. duplicating slides, strips, stereo
14. record manufacture
D PROJECTORS-Motion Picture
1. sound, 16mm. optical
2. sound, 16mm (magnetic, stop-motion, hi-
speed, football, etc., analysis)
3. television
4. sound, 35mm
5. silent, 16mm
360
EdScreen & AV Guide — July, 1959
Vmirican Library Color Sr idk Co., 222 W. 23rd St.,
New York 11, N. Y.
ir-2
AMERICAN Lutheran Church, The Wartburg Press,
.").") E. Main St., Columbus 15, Ohio
C-1 1 D-1, 2, 4, 5, 6, 8, 9 E-3, 4, 5 F-1 G-1, 2, 3.
5,6,7 H-1,3, 4, 5 1-1,2,3 J-1,2, 3, 10 K-1,2,4,
5, 6 L-1, 2. 3, 5, 6, 7, 8, 9 M-7 N-1, 2, 3, 4, 5, 8
O-l, 2, 3. 4, 6 R-1, 3, 4, 7, 9, 10, 15, 17 S-3, 7
U-6, 22
kMFRicAN Microphones, Elgin Watch Co., Electronics
Div., 370 S. Fair Oaks Ave., Pasadena, Calif.
K 17
American Molded Products Co., 2727 W. Chicago
Ave., Chicago 22, 111.
K-27
AMERICAN Optical Co., Instrument Division, Box A,
Buffalo 15, N. Y.
A-8, 9 F-6 G-5, 6, 7 K-5, 6
Uii'.rican Television & Radio Co., 300 E. Fourth St.,
St. Paul, Minn.
H-6
Uipex Audio, Inc., 1020 Kifer Rd., Sunnyvale, Calif.
R-3, 16, 19
UtPEx Corporation, Professional Products Div., 934
Charter St., Redwood City, Calif.
R-3, 14
Amplifier Corporation of America, 398 Broadway,
New York 13, N. Y.
RIO
^ntrex Corp., 856 N. Rockwell St., Chicago, 111.
F-6 R-3, 4, 10, 11, 12, 16, 18, 19 S-2, 3, 4, 5, 8
^pex Permanent Crayon Co., Box 2236, Youngstown
4, Ohio
0-4
\rgus Camera, Inc., 405 4th St., Ann Arbor, Mich.
A-3, 5 B-2, 6, 7 D-6 E-5 G-3
\rlington Aluminum Co., 19015 W. Davison, De-
troit 23, Mich.
O-l, 2
\rt Council Aids, P.O. Box 641, Beverly Hills, Calif.
U-2
\rtvpf.. Inc., 127 S. Northwest Highway, Barrington,
III.
0-7, 8, 10
\ssociATioN Films, 347 Madison Ave., New York, N.Y.
U-1, 2, 4, 6, 7, 8, 9, 10, II, 12, 15, 16, 17, 18, 19, 20,
21, 22, 28, 24, 25, 26, 27, 28, 29, 30
Astatic Corporation, Jackson & Harbor Sts., Con-
neaut, Ohio. R-I7
Athletic Institute, Film Dept., 209 S. State St., Chi-
cago, 111. U-8, 20
Audio Devices, Inc., 444 Madison .Ave., New York 22,
N. Y. R-7, 8, 16, 21, 22, 28
Audio Education, Inc., 55 5th Ave., New York 3, N.Y.
U-14, 15, 19, 20, 24, 26 V-1
Audio Equipment Co., Inc., Great Neck, N. Y.
S-9
Audio Fidelity, Inc., 750 Tenth Ave., New York 19,
N. Y.
R-1, 3, 7, 14, 15, 16, 17, 18, 20
The Audio-Master Co., 17 E. 45th St., New York 17,
N. Y. G-4 R-1,3, 6, 8 S-4
Audio-Matic Visual Equipment Co., C. ]. Ulrich 8c
.Associates, 1 N. William, Mt. Prospect, 111.
G-1, 2
6. silent, 8mm
7. carbon arc, 16nim
8. special purpose
9. self-contained cabinet projector
PROJECTORS-.Automatic repetitive
1. motion picture, sound
2. motion picture, silent
3. filinstrip, silent
4. filmstrip, sound
5. slides, silent
6. slides, sound
SPECIAL DEVICES
1. tachistoscopic
2. reading training devices
3.
audiometers
4.
5.
sight test equipment
lie detectors
6.
voice devices
i PROJECTORS-Still
1. filmstrip, silent
2. filmstrip, sound
3. slides, silent
4.
slides, sound
5.
slides, 354x4
6.
overhead transparencies
7.
opaque
8.
micro
9.
stereo
10.
microfilm, readers, copyers
i PROJECTION ACCESSORIES
1 . lamps
2. carbons
3.
lenses
4.
5.
pointers
oil
6.
7.
voltage regulators, invertors
polarized glasses for 3D
PROJECTION STANDS, etc.
1. folding
2. wheeled
3. including storage cabinet
4. equipment transport carts
FILM CARE
1. reels
2. cans
3. shipping cases
4. inspection machines
5. inspection tables
6. cleaning machines
7. cleaning materials
8. ink, crayon
9. storage cabinets
10. booking forms, files, record systems
11. film editor
12. splicers
13. film cement
14. labels
15. cleaning cloth
16. racks
17. gloves
STILL AND POSTER ACCESSORIES
1. filmstrip containers
2. previewers (slide, strips, stereo)
EdScreen & AV Guide — July, 1959
361
x^^>
P.O. Box .505, North lloUvwood.
185, \Vclleslev 81,
1824 W. Kin/ic .St.. Chicago
Bl RKAU, 6S6
Burbank, Calif.
U-5, 9, 12. 16, 19. 20
Greenwich & Morton Sts., New
AUDIOTRONICS CORI'.
Calif.
Rl, 5, 6, 13, 14, 15, IG. 17 SI
.4iii)io-VisiJAL Publications, Box
Mass.
U13 V-1
Aiinio-VisuAL Research, 523 .S. Plynioutli Ct., C;hi-
cago 5, 111.
F-1, 2
Aurora Industries, Inc.,
22, 111.
LI, (i, 8
Australian News and Information
Fifth Ave., New York 20, N. Y.
U-27
.\vis Films, Box 643,
C-1, 2, 3, 4, 5, 6, 8
Semon Bache & Co.,
York 14, N. Y.
H-3 K-4
Bailey Films, Inc., 6509 Dc Longpre Ave., Holly-
wood 28, Calif.
U-2, 3, 4, 5, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18,
19, 20, 21, 23, 24, 25, 26, 27, 28, 29, 30
Barneit & JAFFE, 6100 N. 21st St., Philadelphia 6, Pa.
B-2I K-10
Barre Granite Association, Barre, Vermont
U-27
.\. H. Baumhauer & .Associates, Box 32, S.ippington
Sta.; St. Louis 23, Mo.
K-1 0-3 S-10
Bausch & LoMB Optical Co., Rochester 2, N. Y.
B-2 G-3, 5, 6, 7, 8 H-3
Beckley-Cardy Co., 1900 N. Narragansett .-\ve., Chi-
cago 39, III.
G-1, 7 1-3 L-1, 6, 8 M-2, 7 N-1, 2, 3, 5, 8
O-l, 2, 3, 4, 5, 6, 7, 9 Q-1, 2, 3, 4 R-1, 3, 7. 9
Bell & Howell Co., 7100 McCormick Blvd., Chicago
45, 111.
A-1, 8, 5, 7, 9 B-2, 6 C-8 D-I, 2, 5, 6, 8 E-5
G-1, 2, 3, 4, 10 H-3, 4 1-2, 3 J-1, 2 R-3 U-4, 5
Bell Sound Systems, Inc., 555 Marion Road, Colum-
bus 8, Ohio
K-3
Berndt-Bacii,
Calif.
A-2
Charles Beseler Company, 219 S. 18th St., East
Orange, N. J.
E-4 G-3, 5, 6, 7, 10 P-2 R-4
Bioscope Mfg. Co., Box 1492, Tulsa, Okla.
G-8 HI 1-4 L-6, 8 U-23
Birdsell Electronics Co., 2901 Glendora Ave.,
Cincinnati 19, Ohio
F-I S-10
Blacklight Corp. of Los .\nceles, 5403 Santa Mon-
ica Blvd., Los Angeles 29, Calif.
0-12
Blonder-Tongue Laboratories, 9 .Ailing St., Newark
2, N. J.
R-13, 16, 18, 19 S-1 T-3, 5
Bogen-Presto Co., P.O. Box 500, Paiamus, N. J.
R-1, 2, 3, 4, 13, 14, 15, 18, 19 S-3, 4, 5 T-6
Brandon Films, 200 W. 57th St., New York 19, N.
D-1, 5, 7, 9 E-3, 4 J-1, 2, 3 U-2, 3, 5, 6, 9,
Inc., 6900 Roniainc St., Hollywood 38,
13, 14, 15,
29,30
Y.
Jl,
16, 17, 18, 19, 20, 21, 22, 24, 26, 27, 28,
7"^'
M
3. slide editor, assembler
4. slide making materials
5. transpareniy materials
(i.
opaque mounting materials
7.
"lifting" materials
8.
colors, shading
9.
lettering
10.
storage cabinets (stills)
SCREENS
1.
portable roller
o
permanently mounted, large
3.
electric roller
4.
solid sheet
5.
rear projection
6.
beaded
7.
matte
8.
lenticular
9.
wide-screen portable
10.
shadowboxed
11.
perforated
12.
shipping cases
BUILDING CONDITIONING
I.
blinds
2.
shades
3.
drapes
4.
skylight control
5.
acoustical treatment
6.
ventilation
7.
seating, furniture
8.
stage lighting
9.
dimmers
10.
spotliglits
11.
stage curtains, sets
N
O
NON-PROJECTED VISUALS
1. chalk board
2. tack and perforated, etc., board
3. flannel, felt board
4. flat pictures
5. maps, globes
6. models
7. realia, specimens
8. educational games
0. flocked letters, paper, etc.
PRESENTATION MATERIALS
1. easels
2. paper for easels
3. lectern
4. crayon, chalk, erasers
5. felt-tipped pens
6. inks, transparent, opaque
7. lettering aids
8. tapes, logos for charts
9. mounting materials
10. copy process materials
COPYING PROCESSES
1. facsimile, verifax. etc.
transparency making
microfilm
microcard
diazo
DEMONSTRATION
1. physics lab
2. chemistry lab
EQUIPMENT
362
EdScreen & AV Guide — July, 1959
iRAV SiiDios, Inc.. 729 Seventh .\\e., New York 10,
N. Y.
U-9, 17
Vrtmir T. Brice, 656 Austin Ave., Sonoma, Calif.
r-23
iRirisn Industries Corp.
R 1, 13, 14, 15, 16, 19
Jro.\dcast Equipment Specialties Corp.. P.O. Box
149, Beacon, N. Y.
R-3, 7, 10
iROADMAN Press, 127 9th .A\c., N., Nashville 3. Ttnii.
l'-5, 22
?R()-Dart Industries, 56 Earl St., Newark 5. N. J.
11-26, 27. 29
tVM. C. Brown Co., 215 \V. 9lh St., Dubuque. Iowa
V-1, 3
Sri'mberger Sales Corp., 24 34th St., Brooklyn 32,
N. Y.
A-3, 5 B-6, 16 C-10 D-6 G-3, 9 J-1, 2, 9
K-I,2, 4 L-6, 7, 8
15ri sii Electronics Co., 3405 Perkins Ave., Clevcl^ind
14, Ohio
RI7
Iekhert E. Budek Co-. Inc., 324 Union St., Hacken-
sack, N. J.
C-1 U-2
Bi RKE & James, Inc., 321 S. Wabash Ave., Cliitago 4,
111.
A-1, 4, 5, 6, 7 B-2, 3, 5, 6, 7, 8, 9, 10, 11, 13, 15, 16,
17 D-5 L-1 Ml, 10 R-3, 7
Biscii Film & Equipment Co., 214 S. Hamilton, Sagi-
naw, Mich.
EI, 2
Business Education Films, 46-7 Sixteenth Ave.,
Efiooklyn 19, N. Y.
C-1 U-4'
Byron, Inc., 1226 Wisconsin .\ve., NW, Washington,
D. C.
B-14 C-2, 3, 4, 5, 6, 7, 8, 9, 10 J-1, 2, 3
Cahot Records, 4805 Nelson .\ve., Baltimore 15, Md.
R-30
Caidmon Records, 277 Fifth Ave., New York 16, N. Y.
R-30
Calilone Corp., 1020 N. LaBrea Ave., Hollywood 38,
C;alif.
R-1, 3, 5, 6, 13, 14, 15, 16, 17, 18 S-1
C.\LviN Productions, Inc., 1105 E. 15th St., Kansas
City 6, Mo.
C:-2, 3, 4, 5, 6, 8, 9, 10 D-1 EI J-1, 2, 3
Ca.mera Equipment Co., 315 W. 43rd St., New York
36, N. Y.
A-1, 2, 3, 4, 7, 8 B-I, 2, 3, 4, 5. 6, 7, 8, 9, 13, 14, 15,
16, D-1, 2, 3, 4, 5, 6, 7, 8, 9 E-1, 2, 3, 4, 5, 6
(i-1, 2, 3, 4, 5, 6 HI, 2, 3, 1-1,2 J-1, 2, 3, 4, 5,
6, 7, 8, 9, 10, II, 12, 13 K-2, 5 L-1, 2, 3, 4, 5, 6,
7. 8, 9, 10. 11 0-4, 5, 6, 7 R-1, 7, 10, 13, 15, 16,
17, 18, 19, 21 T-1, 5, 6 V-1, 3, 4, 5, 6
The Camera Mart, Inc., 1845 Broadway, New Y'ork
23, N. Y.
B-3, 4, 5 J-6, 7 R-28
Camera Optics Mfg. Co., 37-19 23rd .\ve.. Long
Island City 5, N. Y.
G-l, 3
Canyon Films of .\rizona, 834 N. 7th Ave., Phoenix,
.Ariz.
U-27
3. biological science lab and nuiseuin
4. general science room
R RECORD-RECORD PLAYERS
1. record and transcription player
2. disc recorder
3. tape recorder-player (reel)
4. .same, magazine, repeater
5. language lab equipment
6. listening center (earphones)
7. tape
8. tape index
9. tape and record storage
10. lightweight, battery-powered recorder-players
1 1. dictating machines
12. message repeaters
13. hi-fi components
14. stereo
15. turntables, arms, cartridges
1 6. speakers
1 7. microphones
18. amplifiers
19. tuners
20. multiple tape copying
21. bulk erase units
22. shipping containers
23. tape splicers
24. record cleaner
25. synchronizers
26. recorder, 1 6mm film
27. empty reels
28. editing, splicing tape
29. record filing systems
30. records
S RADIO
1. classroom receivers
2. broadcast equipment
3. public address
4. intercom, sound distribution systems
5. electronic warning devices
6. teaching kits
7. tubes, supplies
8. mock-ups
9. power megaphones
T TELEVISION
1. classroom receivers
2. large screen receivers
3. closed circuit radio
4. antennas, antennaplex systems
5. camera and accessories
6. multiplexors
7. titles, lettering
8. videotape
9. TV production services
10. TV background screens
U INSTRUCTIONAL M.VIERIALS
1. armed forces
2. arts and crafts
3. cinema arts
4. business education
5. education, teacher training
6. feature films
7. guidance, personal
8. guidance, vocational
9. health, safety
10. home economics
EdScreen & AV Guide — July, 1959
363
Capital Film Service, 224 Abbott Road, East Lan-
sing, Mich.
C-1
C:arston Studios, 21.5 E. 88th St., New York 28, N. Y.
.1-3. H
Cathedral Films, Inc., HO N. Hollywood Way, Bur-
bank, Calif.
U-22
Catholic Film Center, 29 Salem Way, Yonkers 3,
N. Y.
D-I HI, 3 L-1, 2 U-22
C-B Educational Films, 690 Market St., San Fran-
cisco, Calif.
U-13, 14, 17,21, 23, 24, 25,26
Cereal Institute, Inc., 135 S. LaSalle St., Chicago 3,
111.
U-9, 10, 24
Chartmasters, Inc., 1020 N. Rush St., Chicago II, III.
N-3 O-l, 2, II P-2
Chart-Pak, Inc., Leeds, Mass.
K-8 N-1 O-l, 8, 10
Chase Bag Co., 1500 S. Delaware Ave., Philadelphia
47, Pa.
N-3
Chesterfield Music Shops, 12 Warren St., New York
7, N. Y.
R-1, 7, 13, 14, 15, 30 U-13, 15, 19
Children's Music Center, 2858 W. Pico Blvd., Los
.Angeles 6, Calif.
N-3 U-9, 13, 14, 15, 19, 20, 21, 22, 24, 26, 27, 29
Children's Press, Inc., 310 S. Racine Ave., Chicago 7,
III.
U-24
Children's Reading Service, 1078 St. John's Place,
Brooklyn 13, N. Y.
U-15, 23
Christian Mission Films, P.O. Box 27833, Hollywood
27, Calif.
A-2, 3, 9 B-1, 2, 6, 7, 14 C-1, 3 D-I, 3, 4, 5
E-3, 4, 5, 6 G-I, 2, 3. 4, 5, 9 HI, 2 J 1, 2, 3
L-1, 3, 5, 6, 7, 8 U-22
Churchcraft Pictures, 3312 Lindell Blvd., St. Louis
3, Mo.
U-22
Churchill Wexler Film Productions, 801 N. Seward
St., Los Angeles 38, Calif.
C-1 U-21, 23, 26
Cinema Engineering Div., Aerovox Corp., Burbank,
Calif.
R-21 S-2
Clingtite Letters, 1533 Hyde Park Blvd., Chicago
15, 111.
0-7
Jack C. Coffey Co., 710 Seventeenth St., North Chi-
cago, 111.
1-2, 4 K-10 R-29
George W. Colburn Laboratory, Inc., 164 North
Wacker Drive, Chicago 6, 111.
C-2, 3, 4, 5, 10, 13
Colonial Plastics Co., 3 S. 12th St., Richmond, Va.
M-2, 3, 1 1
1 1. industrial arts
12. industry, transportation
13. languages
II. language arls, sUuly and communication skills
1."). literature and drama
Ki. matlKniatics. geometry
17. nu'iliial and allied sciences
18. mental health, psychology
19. music
20. physical education, sports
21. primary grade materials
22. religion, ethics
23. Ijiological sciences
24. general science
25. physics, chemistry
26. social studies, economics
27. geography, travel
28. government, politics
29. history, anthropology
30. social problems
3 1 . photography
BOOKS
1. on AV education
communication arts
sources of teaching materials
pictorial histories
art
recorded books
Colonial Williamsburg, Inc., Williamsburg, Va.
U-21, 26, 29
Color Reproduction Co., 7936 Santa Monica, Holly
wood 46, Calif.
C-4, 5, 6, 8, 9, 10, 13
Columbia Records, Inc., 799 Seventh .\ve., New Yorl
19, N. Y.
R-30
Commercial Picture Equipment. Inc.. 1802 Colum
bia Ave., Chicago 26, 111.
I-l L-5, 9
CoMPCo Corp., 1800 N. Spaulding, Chicago 47. Ill
J-1,2, 7, 11, 13
Concord Records, Musart Distr. Corp., 160 E. 3r(
St., Mt. Vernon, N. Y.
B-5, 6 H-I U-19
Concordia Films, 3558 S. Jcdfison ,\ve., St. Louis 18
Mo.
U-22
Consolidated Film Indu.stries, 959 Seward St., Holly
wood 38, Calif.
C-3, 5, 6, 7, 8, 9, 12
Contemporary Films, 267 W. 2."nh St., New York II
N. Y.
U-I, 2, 3, 4, 5, 6. 7, 8. 9, 10, 11, 12, 13, H, 15, 16
17. 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 3(.
Cook Laboratories, 101 Seward St., Stamford, Conn
R-30 U-19 (Test Record)
The Cooperative League of the U.S. .A., 343 S. Dear
born St., Chicago 4, 111.
U-26
Coronet Films, Inc., 65 E. South Water St., Chicago
1, III.
U-4, 5, 7, 8, 9, 10, 12, 13, 14, 15, 16, 19, 20, 21, 22
23, 24, 25, 26, 27, 28, 29
364
EdScreen & AV Guide — July, 195?
;oiisiNO, Inc., 2107 Ashland Ave., Toledo 2, Ohio
E-.5, 6 1-2 R-4, 5, 6, 23
Iraftint Manufacturing Co., 1615 Collamer Ave.,
Cleveland 10, Ohio
Of). 7. 8, 9, 10
ROW Electric-Craft Corp., Div. of Universal Scien-
tific Corp., Box 336M, Vincennes, Ind.
Q-1.2, 4 S-6, 8
;iiRRici'LLiM Materials Corp., 14 Glenwood Ave.,
Raleigh, N. C.
G-1, 2, 3 I-l, 2 J-7 K-1, 2 U-2, 9, 12, 13, 14
16, 21, 23, 24, 25, 26, 27, 29, 30
:usnMAN k Denison MANUFACTURING Co., 625 Eighth
Ave., New York 18, N. Y.
05
)age Television, Div. Thompson Ramo Wooldridge
Inc., West 10th St., Michigan City, Ind.
A4 T-3
IVALON Daggett Productions, 441 N. Orange Dr.,
Los .Angeles 36, Calif.
U-2, 24, 26, 27, 29
)a-Lite Screen Co., Warsaw, Ind.
L-1, 2, 3, 4, 5, 6, 7,8,9, 11
)atrel Co., Inc., 156 N. Franklin St., Hempstead,
N. Y.
J-14 R-8, 28, 29
)avco Publlshing Co., 153 W. Huron St., Chicago
10, 111.
U-29
)AVis Productions, Mr. Robert Davis, Cary, 111.
U-27
iiD Davis Productions, 1418 N. Highland Ave., Holly-
wood 28, Calif.
U-9, 18
^ndre DeBrie of America, Inc., 14-29 H2th St.,
College Point, N. Y.
B-13 C-5 D-I EI, 2
3elta Film Productions, Inc., 7238 W. Touhy Ave.,
Cliicago 48, 111.
U-1, 12, 16, 24, 25, 26, 28
Oknover-Gefpert Company, 5235 Ravenswood Ave.,
Chicago 40, 111.
N-5, 6, 7
VIark Deusing Film Productions, 3874 S. 56th St.,
Milwaukee 19, Wis.
U-21, 23, 24, 27, 29
Diamond Power Specialty Corp., Lancaster, Ohio
T-3
Walt Disney, 16mm Dept., Burbank, Calif.
U-fi, 23, 27
KoBKRT Disraeli Films, P.O. Box 343, Cooper Sta.,
New York 3, N. Y.
U-9, 12, 14, 21, 29
Distriblitors East, 625 W. 140th St., New York 31,
N. Y.
0-9
The Distributors Group, 2-4 Fourteenth St., NW,
Atlanta 13, Ga.
J-7, 15
Pat Dowlinc Pictures, 1056 S. Robertson Blvd., Los
.Angeles 35, Calif.
U-12, 14,21, 23, 24, 26, 27,29
Luther O. Draper Shade Co., Spiceland, Ind.
L-1, 2, 7, 9 M-2, 4
Di;-.Art Film Laboratories, Inc., 245 W. 55th St..
New York, N. Y.
C-5, 10
DuKane Corporation, St. Charles, 111.
G-I, 2, 3 K-2
E. I. Du Pont de Nemours & Co., Inc., Fabrics Div.,
Wilmington, Del.
M-3
Durable Fibre Sample Case Co., 42 E. 20th St., New
York 3, N. Y.
J-3
Duracote Corp., 350 N. Diamond St., Ravenna, Ohio
M-3, 11
Eastman Kodak Co., Rochester 4, N. Y.
A-1, 3, 5, 6, 7 B-1, 2, 6, 8, 9, 10, 12, 13, 16, 17, 18
C-5, 8, 10 D-1, 2, 5, 6, 7, 8 E-5 G-1, 3 HI
J-1, 2, 7, 11 K-4, 5 P-1 U-3I
Ednalite Optical Co., 200 N. Water St., Peekskill,
N. Y.
B-8, 17 H-4
Educational Audio Visual, Inc., 57 Wheeler Ave.,
Pleasantville, N. Y.
C-I4 E-3 G-1, 2, 3, 4, 7 R-1, 2, 3, 6, 7, 9, 10, 13,
14, 15, 16 U-2, 13, 14, 15, 16, 18, 19, 20, 21, 23,
24, 25, 26, 27, 28, 29, 30
Educational Development Labs, Inc., 75 Prospect
St., Huntington, N. Y.
F-I, 2, 6
Educational Filmstrips, Box 289, Huntsville, Texas
U-5, 8, 14, 30
Educational Productions, Inc., 1407 Maple Ave.,
Hillside, N. J.
U-9
Educational Recording Services, 5922 Abernathy
Dr., Los Angeles 45, Calif.
U-5, 14, 16, 23
Educational Services, Inc., 1730 Eye St., N.W., Wash-
ington 6, D. C.
D-1 G-I, 2, 3, 4 12 L-1, 2 N-1, 2, 3, 5 O-I
R-I, 5, 6 U-1, 2, 3, 4, 5, 6, 7, 8, 9, 10, II, 12, 13,
14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27,
28, 29, 30
Educators Progress Service, Randolph, Wis.
V-3
Electrochemical Products, 60 Franklin St., East
Orange, N. J.
J-v
Electromatic Industries, 3000 Taft St., Hollywood,
Fla.
H-6
Electronic Teaching Labs, 1818 M St., N.W., Wash-
ington 6, D. C.
R-5, 6
Emde Products, 2040 Stoner Ave., Los Angeles 25,
Calif.
K4
Encyclopaedia Britannica Films, Films, Incorpo-
rated, 1150 Wilmette Ave., Wilmette, 111
G-1 K-2 L-3, 4, 5, 6, 7, 8, 9 U-2, 3, 4, 5, 6, 7, 8,
9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22,
23, 24, 25, 26, 27, 28, 29, 30
EdScreen & AV Guide — July, 1959
365
Enrichment Teaching Materials, 246 5tli Ave., New
York I, N. Y.
U-14, 26
Ercona Camera Corp., 551 5th Ave., New York, N. Y.
.A-7 B-2 R-3, 10, 13, 14, 15, 16, 17, 18, 19 S-7
Excelsior Fibre Case Co., Inc., 134 W. 14th St., New
York 11, N. Y.
J-3 R-9
Eve Gate House, Inc., 146-01 .Archer Ave., Jamaica
35, N. Y.
U-5, 7, 8, 9, 11, 12, 14, 15. 16, 17, 19, 20, 21, 22, 24.
26, 27, 28, 29, 30
Fairway Products, Inc., 2331 Morris Ave., Union,
N.J.
El D-9
Family Films, Inc., 5923 Santa Monica Blvd., Holly-
wood 38, Calif.
U-5, 7, 21, 22, 27, 30
Fass-Levy Films, 1320 Quebec St., Denver 2, Colo.
C-1 U-3, 9, 27
Ferrodynamics Corp., Sonoramic Div., Lodi, N. J.
R-7, 9
Fiberbilt Case Co., 40 W. 17th St., New York 11, N.Y.
J-3 L-12 R-22
Filmack Studios, 1327 S. Wabash Ave., Chicago 5, 111.
C-1, 2, 3, 4, 5
Film Associates of California, 11014 Santa Monica
Blvd., Los Angeles 25, Calif.
U-2, 9, 12, 14, 16, 21, 23, 24, 25, 26, 27, 28, 29
Films of the Nations, 62 W. 45th St., New York 19,
N.Y.
C-1, 11,12 U-2, 20, 22, 24, 27
FiLMSTRip Distributors, 757 Skyland Dr., Sierra
Madre, Calif.
N-4 U-12, 14, 17, 21, 22, 23, 26, 27
FiLMSTRip House, 347 Madison Ave., New York, N. Y.
U-14, 16, 21, 24, 26
Fisher Manufacturing Co., 1185 Mr. Read Blvd.,
Rochester 6, N. Y.
J-13
Fleetwood Furniture Co., Zeeland, Mich.
1-2, 3 Ml 2 R-5
Florman & Babb, Inc., 68 W. 45th St., New York 36,
N.Y.
J-11, 12, 13
Focus Films Co., 1385 Westwood Blvd., W. Los .An-
geles 24, Calif.
U-13
Folkways Records, 117 W. 46th St., New York 19,
N.Y.
R-5, 7, 30 U-2, 6, 13, 14, 15, 19, 21, 23, 24, 26, 27,
28, 29, 30
Forse Mfg. Co., 2347 Sullivan Ave., St. Louis, Mo.
M-2, 3, 1 1
Fo/Tomics Corp., 1035 Lake St., Chicago 7, 111.
K-5
FoTOTYPE, Inc., 1416 W. Roscoe St., Chicago 13, 111.
B-11 K-9 0-7 T-7
Franciscan Films, 950 Columbus Ave., San Fran-
cisco, Calif.
C-4, 5, 6, 10, 11
Frendal Productions, Inc., 435 S. El Molino, Pasa-
dena 5, Calif.
C-1, 2, 3 U-5,11, 21
Gates Radio Company, Quincy, III.
A-4 S-2 T-3, 4, 5
Gateway Productions, 1859 Powell St., San Francisci
11, Calif.
U-21, 25, 26, 27
Geiss-America, 6424 N. Western .Ave., Chicago 45, III
R-10, 11
Genarco, Inc., 9704 Sutphiii Blvd., Jamaica 35, N. Y
E-5, 6 G-5
General Electric Co., Photo Lamp Dept., Nela Park!
Cleveland 12, Ohio
HI
General Electric Laboraiories, 195 Massachusett
Ave., Cambridge, Mass.
R-5
General Film Laboratories, 1546 N. Argyle, Holly
wood 28, Calif.
C-2, 3, 4, 5, 6, 7, 8, 9, 10, 13
General Precision Lab., Industrial Products Div.
Pleasantville, N. Y.
A-4 D-3, 4 T-1, 2, 3, 5
Germain School of Photography, 225 Broadway
New York, N. Y.
V-1
Giantview Closed Circuit TV Network, 901 Liver
nois St., Ferndale 20, Mich.
T-2
Goldberg Bros., 3500 Walnut St., Denver, Colo
J-1. 2, 3
Gospel Films, Inc., P.O. Box 455, Muskegon, Mich'
U-22
Graflex, Inc., 3750 Monroe Ave., Rochester 3, N. Y
A-5, 6, 9, 10 B-2, 3, 6 D-1 E-3, 4, 5 F-1 G-1
2, 3, 8 H-3, 5 K-2, 4 R-1
Great Moments of the Dance, P.O. Box 486, Pain
Beach, Fla.
U-2
L. Charlton Greene Co., 314 Washington St., New-
ton 58, Mass.
R-1
Griswold Machine Works, Port Jefferson, N. Y.
J-12
Grover-Jennincs Productions, Inc., P.O. Box 303
Monterey, Calif.
U-27
Gruber Products Co., 2223 Albion St., Toledo 6, O
M, 2,4
Hamilton Electronics Corp., 2726 W. Pratt Ave.
Chicago 45, 111.
R-1, 6, 16, 17, 18
Harper & Bros., 49 E. 33rd St., New York 16, N. Y>
V-1, 5
Harvest Films, 90 Riverside Drive, New York 24
N. Y.
C-1, 4 U-2, 5, 9, 12, 17, 18, 20, 21, 23, 26, 27
Harwald Company, 1245 Chicago Ave., Evanston, 111
D-1, 8, 9 El, 2, 5, 6 J-6, 7, 9, 11, 12, 13
Karl Heitz, Inc., 480 Lexington Ave., New York 17'
N.Y.
A-3, 5, 6 B-2, 6, 7, 10, 15, 16, 17 H-3 K-2
366
EdScreen & AV Guide — July, 195^
Herrick Micro-Projector, 2457 Holmes St., Kansas
City, Mo.
G-8
Frank Holmes Laboratories. Inc., 1947 First St.,
San Fernando, Calif.
C-13
Hollywood Film Enterprises, Inc., 6060 Sunset
Blvd., Hollywood 28, Calif.
B-2 C-S, 4, 5, 6. 7 J-1, 2, 3 U-27
Henry Holt & Co., 383 Madison Ave., New York 17,
.N. Y.
V-1
Tom Hotchkiss Color Prodictions. 6737 Mitchell
Ave., Arlington, Calif.
O-l, 2, 3, 4, 5, 6, 8 U-4, 8, 10, II, 12, 17, 19, 20, 22,
24, 26, 27, 28, 30
Hudson Photographic Ind., Inc., Mount Airy Road,
Croton-on-Hud.son, New York, N. Y.
HI 6, 17 0-9
Hunter Douglas Division, Bridgeport Brass Co., 405
Lexington Ave., New York 17, N. Y.
Ml, 6
Instructomatic, Inc., 8300 Fenkell, Detroit 38, Mich.
R-5
Ideal Pictures Corp., 58 E. South Water St., Chicago
1. III.
D-I, 2. 3, 4, 5, 6, 7 El, 2, 3, 4, 5, 6 G-1, 2, 3, 4,
5, 6, 7, 8, 9, 10 HI, 2, 3, 4. 5, 6 I-l, 2, 3, 4
]-l, 2, 3, 4, 5, 6, 7, 11, 12, 13 K-I, 2, 3, 4 L-1, 2,
3, 4, 5, 6, 7, 8, 9, 10. 11 M-1, 2. 3, R-1, 2, 3, 4,
5, 6, 7, 8, 9, 10, 16, 17, 18, 19 U-1, 2, 3, 4, 5, 6, 7,
8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22,
23, 24, 25, 26, 27, 28, 29, 30
ICR Corf. Vision, Inc., 635 Madison Ave., New York
22. N. Y.
O-l T-7 U-1, 4, 5, 9, 12, 13 V-1, 2
Impco, Inc., 1050 Boulevard, New Milford, N. J.
N-1,2, 3, 9 O-l, 4
International Film Bureau, 57 E. Jackson Blvd.,
Chicago 4, 111.
1-1,2,3,4 J-1, 2, 3, 4, 5, 6, 7, 9, 10 K-1, 2 U-1,
2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18,
19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30
International Film Foundation, Inc., 1 E. 42nd St.,
New York 17, N. Y.
U-26, 27
International Screen Organization, 1445 1 8th Ave.,
North, St. Petersburg 4, Fla.
U-5. 24
International 16mm Corp., 165 W. 48th St., New
York 19, N. Y.
U-I9
Jacronda Mfc. Co., 5449 Hunter St., Philadelphia,
Pa.
N-1, 3, 8 O-l U-5, 14, 21
Jam Handy Organization, 2821 E. Grand Blvd., De-
troit 11, Mich.
U-2, 5, 7, 8, 9, 11, 12, 14, 15, 16, 17, 18, 19, 21, 22,
23, 24, 25, 26, 27, 28, 29, 30
Jentzen-Miller Co., 585 Stephenson Highway, Troy,
Mich.
R-5
J-M Developments Co.. 116 W. 29th St., New York,
N. Y.
R-26
Joanna Western Mills Co., 22nd & Jefferson Sts.,
Chicago, 111.
M-2, 3, 4, 11
Johnson ft Johnson, Educational Dept., New Bruns-
wick, N. J.
U-9
The Judy Company, 310 N. Second St., Minneapolis
1, Minn.
N-3, 9 O-l
Kalart Company, Inc., Plainville, Conn.
J-11, 12, 13
Ken-a-Vision Mfg. Co., Raytown, Mo.
G-8
Ken-Rol-It Products Co., 810 Madison Ave., Toledo
2, Ohio
M, 2,4
Keystone Camera Co., 151 Hallett St., Boston 24,
Ma.ss.
A1-, 3 D-5, 6 E-5
Keystone View Co., Meadville, Pa.
F-1, 2, 4 G-5, 6 K-4 U-2, 9, 11, 12, 15, 16, 17,
20, 21, 22, 23, 24, 25, 26, 27, 29
Klearcite Screen Co., 1432 N. Orleans St., Chicago
10, 111.
L-5
Kinevox-Hallen, 1646 — 18th St., Santa Monica, Cal.
R-3, 23
KwiK Copy Co., 608 S. Dearborn St., Chicago 5, 111.
P-1, 2
Labcraft International Corp., 4019 Prospect Ave.,
Cleveland, Ohio.
C-5
LaBelle Industries, 510 S. Worthington St., Ocono-
mowoc. Wis.
E-4, 5, 6 G-2, 3, 4 R-3, 4, 14
Lafayette Instrument Co., North 26th & 52 By-Pass,
Lafayette, Ind.
D-7 F-2
Lafayette Radio, P.O. Box 511, Jamaica 31, N. Y.
A-5 B-2, 3, 6, 7, 8 G-3 H-6 N-5 0-7 R-1, 3,
4, 6, 7, 8, 9, 10, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21
S-1, 3, 4, 5, 6, 7 T-4 U-13, 19, 23 V-2
Lakeside Laboratory, Box 2408, Gary 5, Ind.
C-5, 6, 7, 8, 9, 10
Lance Color Studios, 424 E. 89th St., New York, N.Y.
C-1, 3, 5, 6, 7, 10, 13 P-1, 2, 3, 4
Language Training Aids, Boyds, Md.
R-5
Learning Through Seeing, Inc., i>unland, Calif.
F-1 U-5, 14
E. Leitz, Inc., 468 Fourth Ave., New York 16, N. Y.
A-5, 6 G-1, 3, 6, 8
Levei.or Lorentzen. Inc., 720 Monroe St., Hoboken,
N.J.
Ml, 4, 6
Lewis Film Service, 1425 E. Central, Wichita, Kans.
.\-l, 2, 3 C-4, 6, 9, 11 D-1 G-1, 2 J-1, 2, 3.
U-3, 6, 7, 8, 15, 19, 20, 22, 27, 29, 30
Libraphone, Inc., 10 E. 44th St., New York 17, N. Y.
R-1, 30 U-15 V-7
EdScreen & AV Guide — July, 1959
367
LiFK I'lLMSTRli'S, 9 RockcfclUi' Pla/a, New York 20,
N. Y.
U-26
LiGHTMASTER ScREEN Co., 12270 jMoiii.tgue St., BIdg.
57, Pacoima, Calif.
L-4, 8
Long Filmsi.ide Service, 7505 Fairiiiouiit Ave., El-
cerrito, Calif.
C-1, 2 U-5, 9, 20, 21, 23, 24, 25, 26, 28
LiciPHONE, Inc., 5130 Edwin, Detroit 12, Mich.
R-3, 4
F. G. LuDwiG, Inc., 151 Coulter Place, Old Saybrook,
Conn.
O-IO P-2
Mackin Venetian Blind Co., 300 W. 6th St., Mo-
mence. 111.
Ml
Magnecord Div., Midwestern Inst. Inc., 41st St. &
Sheridan Rd., Tulsa, Okla.
R-1, 3, 5, 14, 18, 20 U-5
Magnetic Products Div., Minnesota Mining & Mfg.
Co., 900 Bush Ave., St. Paul 6, Minn.
R-7, 14, 15 T-8
Magnetic Recording Industries, 126 Fifth Ave., New
York 11, N. Y.
R-5
Majestic International Sales, 743 N. LaSalle St.,
Chicago 10, 111.
R-1, 3 S-1
Manhattan Color Laboratory, 210 W. 65th St.,
New York 23, N. Y.
CIS
Marantz Company, 25-14 Broadway, Long Island
City 6, N. Y.
R-13, 14, 18
Marcellus Manufacturing Co., P.O. Box 2, Belvi-
dere. 111.
D-1
Masonite Corp., Ill W. Washington St., Chicago 2,
111.
N-2 U-12
McGraw-Hill Text-Film Dlpt., 330 VV. 42nd St.,
New York 36, N. Y.
U-5, 7
Medical Arts Productions, 821 Market St., San Fran-
cisco 3, Calif.
U-9, 17
Robert C. Merchant, 1702 .\nnandale Rd., Falls
Church, Va.
R-5
Meston's Travels, Inc., 3801 N. Piedras, El Paso,
Texas
R-25 U-27
Methodist Board of Missions, 150 Fifth Ave., New
York, N. Y.
U-22, 27, 30
The Methodist Publishing House, 201 Eighth St.,
'South, Nashville 2, Tenn.
U-22
Meyercord Company, 5235 VV. Lake St., Chicago 44,
111.
J-»4
Milady Publishing C^orp., 3839 White Plains .\ve..
New York 67, N. Y.
R-25 U-8
Miller Manuiach ring (.'.o.. 3310 F.. Roxbiuy Road,
NE, .\tlanta 5, Cia.
1-2
Warren Miller Produciions, 113 N. Vermont, Los
Angeles 4, Calif.
U-20, 27
Minneapolis Honeywell Corp., Heiland Div., Den
ver, Colo.
B-5, 6 G-1, 3, 5
Miratel, Inc., 1080 Dionne St., St. Paul 13, .Minn.
\A B-2, 3, 4 D-3 S-1, 5 T-1, 2, 3, 5, 6
Mitchell Camera Corp., 666 W. Harvard St., rilen-
dale 4, Calif.
A-1 B-2, 3
M-O Publishers, Box 106. St:ite University, Pa.
V-1
Mobile-Tronics, 1703 Westover Rd., Morrisville, Pa.
R-1, 3, 5, 14
Modernophone-Lincuapiione, 30 Rockefeller Plaza,
New York 20, N. Y.
R-5 U-13
Monitor Language Laboraiories, Inc., 1818 M St.,
NW, Washington 6, D. C.
R-5
Moody Institute oi Science, 11428 Santa Monica
Blvd., Los Angeles 25, Calif. ^B
N-4 U-23, 24, 25. 26 V
Motion Picture Enterprises, Inc., I'arrytowir 83,
N. Y. ' ™
H-1 J-1, 2, 3,5, 7, 13 ^
Mutual Aids, 1940 Ilillluiist .\ve., Los Angeles 27,
Calif.
N-9 0-7
Naren Industries, Inc., 210 106 N. Ordiard St., Clii-
cago 14, 111.
G-3
National Academy of Adli.t Jewish .Studies of the
United Synagogue of .America, 1109 5th .\ve.,
New York 38, N. Y.
U-22
National .\udiovisual .As.sociaiion. Fairfax, Va.
V-1
National Cinema Service, 71 Dey St., New York 7,
N. Y.
A-1, 2, 3 D-1,2, 5, 6 U-6
National Film Board of Canada, Canada House,
680 5th Ave., New York 19, N. Y.
U-1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16,
17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30
National Telefilm Associates, 10 Columbus Circle,
New York, N. Y.
U-6, 19
NCCC Broadcasting and Film Commission, 220 jtli
Ave., New York 1, N. Y.
U-22
Negafile Company, Box 405, Doylestown, Pa.
J-9 K-1
Neubacher Productions, 10609 Bradljiny Rd., Los
Angeles 64, Calif.
U-8, 14, 24, 26
Neumade Products, 250 W. 57th St., New York, N. Y.
1-2, 3, 4, 5 J-1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 16
K-1, 10 R-9
New .Vmerican Library of World Literature, Inc.,
501 Madison Ave., New York 22, N. Y.
\'-2, 3, 5
368
EdScreen & AV Guide — July, 1959
Newcomb AiDio Prodicts Co.. 6824 Lexington Ave.,
Hollywood 38, Calif.
R-1, 14 S-1, 3
Nicholson Product.s Co., 3403 Cahucnga -Blvd., Los
Angeles 28. Calif.
J-7
NiFE, Incorporated, Lambert .\\e., Copiague, L. L,
N. Y.
H4
North .American Philh's Co., Inc., 230 Duffy Ave.,
Hicksville, L. I., N. Y.
R 1
Northern Films, 1917 Hth .Ave. N'., Seattle 2, Wash.
U-5, 12, 27, 29
Ni'CLEAR Products, 10173 E. Rush St., P.O. Box 649,
El Monte, Calif.
B-16 J-7 R24
A. J. Nystrom .^iL- Co.. 3333 Elston Ave., Chicago 18,
111.
N-5, 6
Thf Ohio Flock Coif. Co., r)713 Euclid Ave.. Cleve-
land 3, Ohio
N-3, 8, 9 O-l 1-21
Orradio Indisiriks. Inc., Shamrock Circle, Opelika,
Ala.
R-7, 27, 28
O/alid, AuDiovisiAL Prodi'cts. Johnson City, N. Y.
K-4, 5, 8, 9 L-.5, OR. 10 P-2 R-1, 4
Paillard Incorporated, 100 Sixth Ave., New York
13, N. Y.
A-1, 6 B-2, 21
Panoramic Studios, 6122-24 N. 21st St., Philadelphia
38, Pa.
N-5, 6
Park Films, 228 N. Almoin Drive. Beverly Hills, Calif.
U-27
Pathe News, Inc.. 245 VV. .5:,th St., New York 19. N.Y.
U-1, 2, 9, 11. 12, 17. 19. 20. 23. 24, 25, 26, 27. 28,
29, 30
Pathescope Educational Films, 10 Columbus Circle,
New York 19, N. Y.
U-1, 10, 13
Paulmar, Inc., 1449 Church St., Northbrook, 111.
1-3 J-4. 7, 9
Peerless Film Procf;ssing C:orp.. 165 W. 46th St.,
New York 19, N. Y.
C-6, 7, 9
Pkntron Corp., 777 S. I ripp .Ave.. Chicago 24. HI.
R.3
Perceptual Development Laboratories, 6767 South-
west Ave., St. Louis 17, Mo.
C-1,3, 4 D-8 F-2 U-1, 9
Petite Film Co., 4135 39th Ave. S., Seattle 18, Wash.
U-5, 23, 24, 27
Phase Films, 656 Austin .Ave., Sonoma, Calif.
U-23, 24
Phii.co Corporation, Government & Industrial Div.,
4700 Mis.sahickon Ave., Philadelphia 44, Pa.
R-1, 7, 13, 14, 15, 16, 18, 19 S-1, 7 T-1, 3, 4, 5, 6
Photo Arts Studio, 962 Salisbury Court, Lancaster,
Pa,
U-22, 26
Photographic Specialties, 5170 Hollywood Blvd..
Hollywood 27, Calif.
J-7
Picture Recording Company, 1395 VV. Wisconsin
Ave., Oconomowoc, Wis.
E-3, 4, 5, 6 G-1, 2, 3, 4 L-5 R-4
Roy Pinnev Productions, Inc., 149 E. 69th St., New
York 21, N. Y.
C-1 U-1, 2, 5, 9, 12, 17, 18, 20
Pix Film Service, Inc., Greenwich, Conn.
U-5, 22
Plastic Products, Inc., 1822 East Franklin St., Rich-
mond 21, Va.
M-3
Poetry Records, 475 5th Ave., New York 17, N. Y.
U-14, 15
Poi.ACOAT, Inc., 9750 Conklin Rd., Blue .Ash, Ohio
H-7 L-2,4, 5 T-10
Polaroid Corporation, Cambridge 39. Ma.ss.
A-8 B-1, 6, 10, 12, 13 G-4 K-4, 5
PoRTAFiLMS, Orchard Lake, Mich.
U-14, 21, 22
Frederick Post Co., 3650 N. .Avondale .Ave., Chicago
18, 111.
O-IO P-1, 2
Precision Film Laboratories, 21 VV. 46th St., New-
York 19, N. Y.
C-5
Premier Materials Co., 3717 N. Halstcd St., Chi-
cago 13, 111.
I-l
Projection Optics Co., 271 11th \\c., E. Orange,
N.J.
G-6, 7
Projecto-Charts, 2537 Linda Vista Ave., Napa, Calif.
U-23, 24, 25
Projectorcrapii Corp., P.O. Box 674, Oshkosh, Wise.
E-5, 6
PsYCHOTECHNlcs, 105 W. Adanis St., Chicago, 111.
F-2
Pyramid Enterprises, 3815 Trimble Road, Nashville
12, Tenn.
R-1
Quik-Set, Inc., 8121 Central P.irk Ave.. Skokie, III.
B-3, 4 G3
Radiant Lamp Corp., 300 Jelliff Ave., Newark 8, N. J.
HI
Radiant Mfg. Corp., 8220 N. Austin .Ave., Morton
Grove, 111.
LI, 2, 3, 4, 5, 6, 7, 8, 9, 11
Radio Corp. of America, Audio Visual Products,
RCA Victor Div. Bldg., Camden, N. J.
D-1, 2, 7 H-6 R-1, 3, 5, 16, 17, 18 S-3, 4
Radio Corp. of America, Educational Services, RCA
Victor Div., Bldg. 2-2, Camden, N. J.
A-4 B-2, 3, 4, 5 D-I, 2, 3, 4, 7 H-1, 2, 3, 5, 6
0-3 R-3, 5, 6, 7, 13, 14, 15, 16, 17, 18, 19 S-1, 2,
3, 4, 7 T-I, 2, 3, 4, 5, 6 U-13, 14, 15, 19, 21
Radio-Mat Slide Co., 222 Oakridge Blvd., Daytona
Beach, Fla.
K-4
Rand McNally & Co., 8255 N. Central Park, Skokie.
111.
N-5 U-5, 26, 27
Rancertone, Inc., 73 Winthrop St., Newark 4, N. J.
C-2 R-3
EdScreen & AV Guide — July, 1959
369
Rapid Film Technique, 37-02 27th St., Long Island
City, N. Y.
C-6, 7, 11
Realist, Inc., 2051 N. 19th St., Milwaukee, Wis.
A-9 B-2, 6, 8, 17 C-5, 10, 13 E-5 G-1, 3, 9
M, 3 K-2 V-2
Reed Research. Inc., Educational Laboratories Div.,
1048 Potomac St., N.W., Washington, D. C.
K-3, 5
Reeves Soundcraft Corp., Great Pasture Road, Dan-
bury, Conn.
R-7
Frank A. Reid, 1210 Westway Blvd., McAllen, Texas
L-4 N-3
F. P. Reiter, 3340 Bonnie Hill Dr., Los Angeles 28,
Calif.
R-23
Richard Manufacturing Co., 5914 Noble St., Van
Nuys, Calif.
B-16 K-1
C. P. RicHTER, 2622 Farwell Ave., Chicago, 111.
H-4
Roberts Electronics, 1045 N. Sycamore, Los An-
geles, Calif.
R-3
Robins Industries Corp., 36-27 Prince St., Flushing
54, N. Y.
J-2, 7 R-21,23, 24, 28
Ronald Press, 15 E. 26th St., New York, N. Y.
V-1, 2, 5
Safe-Lock, Inc., 870 W. 25th St., Hialeah, Fla.
B-3, 10 M, 2
Sampson Electronics, Central City, Nebr.
R-1, 2, 3, 4, 5, 6, 7, 16, 17, 18, 19, 21
Screen News Digest, 450 W. 56th St., New York 19,
NY.
U-26
Scripture Press, 1825 College Ave., Wheaton, 111.
U-22
Seal, Inc., Shelton, Conn.
K-5, 6, 7 0-9 P-2
Select Film Library, 138 E. 44th St., New York 17,
N. Y.
U-19
DoNNLU SiEGEL CoRP., 148 W. Michigan Ave., Jack-
son, Mich.
R-25
Simpson Optical Mfg. Co., 3200 W. Carroll Ave.,
Chicago, 111.
H-3
Skibo Production, Inc., 165 W. 46th St., New York
19, N. Y.
U-6, 20
Smith System Manufacturing Co., 212 Ontario St.,
SE, Minneapolis 14, Minn.
1-2, 3, 4 J- 16 K-10 R-29
Society for French-American Cultural Services
AND Educational Aid, 972 Fifth .Ave., New York
21, N. Y.
U-13, 19, 27
Society for Visual Education, 1345 W. Diversey
Blvd., Chicago 14, 111.
C-1, 2, 3, 4, 5, 10, 13 K-1 U-1, 2, 4, 5, 7, 8, 9, 10,
13, 14, 15, 16, 17, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28,
29,30
S.O.S. Cinema Supply, 602 W. 52nd St., New York
19, N. Y.
A-1, 2, 7, 8 B-1, 2, 3, 4, 5, 7, 8, 9, 10, 11, 13, 14, 21
D-1, 2, 3, 4, 5, 7, 8, 9 El, 5, 6 G-3, 4, 10 HI,
2,3,4,5,6 1-3 J-1, 2, 3, 4, 5, 6, 7, 8, 9, 11 K-1
L-1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 M-1, 2, 3, 6, 7, 8,
9, 10, 11 V-1, 2,4
Southeastern Films, 179 Spring St. N.W., Atlanta 3,
Ga.
C-1, 3, 4 P-2 T-9 U-22, 27
•Southern School Service, Inc., Box 328, Canton,
N. C.
1-3
Spin-a-Test, 670 Gould Ave., P.O. Box 241, Hermosa
Beach, Calif.
N-1, 3,8 U-5, 13, 16, 19
Spindler & Sauppe, Inc., 2201 Beverly Blvd., Los An-
geles 4, Calif.
E-5, 6 G-3, 4, 9 M L-5
Squibb-Taylor, Inc., 1213 S. .\kard, Dallas 2, Texas
G-7 H-3, 4 1-2
Stanbow Productions, Inc., 12 Cleveland St., Val-
lalla, N. Y.
U-2, 3, 7, 9, 10, 13, 21, 24, 26, 27, 29, 30
Stancil-Hoffman Corp., 921 N. Highland Ave.,
Hollywood 38, Calif.
J-1 R-3, 5, 7, 10, 20, 21
Standard Camera Corporation, 319 5th Ave., New
York 16, N. Y.
A-5, 6 B-1. 2, 6, 7, 8, 19. 20
Standard Projector & Equipment Co., 7106 W.
Touhy Ave., Niles, 111.
G-1, 3 K-2 L-6, 8
Staples-Hoppmann, Inc., 500 E. Monroe .Ave., Alex-
andria, Va.
D-9 E-1, 2, 3, 4, 5, 6 G-1, 3, 4
Star Record Co., 243 W. 72nd St., New York 23, N.Y.
R-30
Ste\vart-Tran,s-Lux Corp., 1161 W. Sepulveda Blvd.,
Torrance, Calif.
L-5
Stik-a-Letter Co., R. 2, Box 286, Escondido, Calif.
K-9 0-7
Stratco AuDiovisuALS, Inc., P.O. Box 1883, Grand
Central Sta., New York 17, N. Y.
U-9, 14, 17, 19, 21
Strobel-Vision, 917 E. Meadow Place, Milwaukee 17,
Wis.
D-9 L-5, 10
Strong Electric Corp., 87 City Park Ave., Toledo 2,
Ohio • mi
D-7 E-5 G-5 M-10 ^
Stuart Reynolds Productions, 195 S. Beverly Dr.,
Beverly Hills, Calif.
U-4, 5, 9, 12, 14, 18
SUPERSCOPE, Inc., Sun Valley, Calif.
R-3
Svlvania Electric Products, Inc., 1740 Broadw;
New York 19, N. Y.
HI
Tandberg of America, Inc., 10 E. 52nd St., New
York 22, N. Y.
R-3
Fartan Films, Jannapolis, N. C.
C-1, 2, 3, 4, 5, 6 U-2, 19
{
370
EdScreen & AV Guide — July, 1959
EAciiiNG Aids Service, 31 Union Square W., New
York 3, N. Y.
C-l. 2, 3, 4, 8, 10, 11 N-1,3, 4, 8 O-l U-5, 9, 11,
12, 13, 14, 15, 16, 17, 20, 21, 22, 23, 24, 26, 27, 28,
29, 30 V-3
rEAcHiNG Films Custodians, Inc., 25 W. 43rcl St.,
New York 36, N. Y.
U-3, 14, 15, 26, 29, 30
Peciinical Service Incorporated, 30865 Five Mile
Road, Livonia, Mich.
D-1, 8, 9
I'ecnifax Corp., 195 Appleton St., Holyoke, Mass.
C-.-) G-6 H-3 I-l K-5, 6, 7, 8, 9 L-1, 2, 4, 5, 7
0-3, 5, 6, 7, 8, 9, 10 P-5 V-2
Peiectrosonic Corp., 35-18 37th St., Long Island
City I, N. Y.
R-3, 4, 10
Feleprompter Corp., 311 VV. 43rd St., New York,
N. Y.
A-8 C-l, 2, 4, 10 D-1, 2, 3, 4, 5, 7 E-3, 5 F-2
G-1, 3, 5, 6, 7 L-5, 9, 10 M-5, 7, 8, 9, 10, II 0-3
Q-1, 2, 3, 4 R-3, 16 S-3 T-2, 3 U-I, 4
Fhorne Films, Inc., 1707 Hillside Rd., Boulder, Colo.
U-2, 20, 23, 24
Fransvision, Inc., New Rochelle, N. Y.
.S-6 T-1, 3, 6
Jltra-Violet Productions, Inc., 51 14 Walnut Grove
.\ve., San Gabriel, Calif.
Oil
Jnderwriters Film Slpplv Co., 2025 Glenwood Ave.,
Toledo 2, Ohio
C-l E-4 G-2
Jnion of American Hebrew Congregations, 838
Fifth Ave., New York 21, N. Y.
U-22, 30 V-I
Jnited Artists Associated, Inc., 342 Madison Ave.,
New York 11, N. Y.
R-30 U-6
United States Projector Corp., Delaware Bldg.,
Federal Way, Washington D. C.
E-3, 4, 5, 6
United World Films, 1445 Park Ave., New York 29,
N. Y.
U-1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16,
17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30
Unusual Films, Bob Jones University, Greenville,
S. Car.
U-22
U. S. Plywood Corp., 55 W. 44th St., New York, N. Y.
M-5 N-1, 2
Vacuum ATE Corp., 446 W. 43rd St., New York 19,
N. Y.
C-6, 7, 9, 11 J-1,2, 3, 17 k-lO
Vari-'I'vper Corp., 720 Freilinghuysen Ave., Newark
12, N. J.
0-7
Vertical Blinds Corp. of .\merica, 1936 Pontius
.\ve., Los Angeles 25, Calif.
Ml
Victor .\nimatograpii Corporation, Div. of Kalart,
Plainville, Conn.
D-I, 2, 5, 7 E-3, 4, 5, 6 G-1, 2, 3, 4 HI, 2, 3,
5,6 1-1,2 J-1,2, 3, 11 R-16, 17, 18 V-1
Vk.torlite Industries, Inc., 4117 W. Jefferson Blvd.,
Los Angeles 16, Calif.
CI F-I G-6 HI, 4 1-2 K-5, 7, 8, 9 L-2, 5, 8
0-6, 7, 10 P-2 Q-3 U-1, 4, 5, 16, 23
Viewlex, Inc., 35-01 Queens Blvd., Long Island Citv,
N. Y.
E-3, 4, 5, 6 F-1 G-1, 2, 3, 4, 7, 10 H-3 K-2
R-1, 10
Viking of Minneapolis, 2207 Lyndale .Ave., S., Min-
neapolis, Minn.
R-3, 4
Fred Visser Co., 234 N. Juanita .\ve., Los .\ngeles 4,
Calif.
U-22
Visual Education Consultants, Inc., 2066 Helena
St., Madison 1, Wise.
C-l, 2, 3, 4, 5, 6, 10 G-1, 2 J-8 K-1 U-1, 2, 3,
4, 5, 6, 7, 8, 9, 10, II, 12, 13, 14, 15, 16. 17, 18. 19,
20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30
Visual Sciences, Suffern, N. Y.
U-23, 24, 25
V-M Corporation, Benton Harbor, Mich.
R-1, 3, 13 S-1
Wallach & Associates, Inc., 1589 Addison Rd.,
Cleveland 3, Ohio
1-3, 4 J-9 K-10 R-9
Wayne University, A-V Materials Consultation Bu-
reau, Detroit 2, Mich.
U-5, 13
Webcor, Inc., 5610 W. Blooniingdale, Chicago 39, 111.
R-1, 3, 14
Weber Costello Co., Chicago Heights, III.
N-1, 2, 5 0-4
Webster-Electric Corp., Racine, Wis.
R-I
Welch Scientific Co., 1515 N. Sedgwick St., Chi-
cago, III.
Q-1, 2, 3,4
Westinghouse Electric Corporation, Lamp Div.,
1 MacArthur Ave., Bloomfield, N. J.
HI
Westrex Corp., HI 8th Ave., New York 11, N. Y.
C-4 D-4 J- II
Whitney's, 150 Powell St., San Francisco 2, Calif.
U-19, 21
Wible Language Institute, 529 Hamilton St., Allen-
town, Pa.
D-3, 5 G-1, 3 N-5, 7, 8, R-1, 3, 5, 6, 7, 8, 9
U-4, 13, 14, 15, 19
Williamsburg Drapery Co., Inc., 819 W. Chicago
Ave., Chicago 22, III.
M-3, 11
Wood-Regan Instrument Co., Inc., 184 Franklin
Ave., Nutley 10, N. J.
0-7
World Wide Pictures, P.O. Box 2567, Hollywood
28, Calif.
C-l, 2, 3, 4, II U-6, 20, 22, 23
Yale University Press, Film Service, 386 Fourth
Ave., New York 16, N. Y.
U-28, 29
Yosemite Park & Curry Co., Yosemite National Park,
Calif.
U-27, 32
Your Lesson Plan Filmstrips, Inc., 516 Fifth .^ve..
New York 36, N. Y.
Zodiac Rec:ordinc Co., Inc., 501 Madison Ave., New
York 22, N. Y.
R-30
•July, 1959
371
New Equipment and Materials
For addresses of the sources supplying
information on which these listings are
based, refer to Directory of Listed Sources,
page 381. For more information about
any of the equipment announced here,
use the Readers' Service Coupon on page
380.
NEW EQUIPMENT
CAMERAS: Movie, TV
Emel Plume Camera, French-made 8mm
professional turret type with key for
double exposure. Individual frame
counter, parallax correction to 1 0",
locking 3-lens turret, $179.50, lenses
extra. AKAREX.
For more information circle 101 on coupon
Reflex 16mm Cine Camera. Pathe's
WEBCO "M" permits sighting through
the shooting lens without loss of bril-
liance even when the variable shutter
is virtually closed, thus permitting
exact framing without parallax and
exact focus under all conditions. View-
finder magnification 8x; shutter ad-
justs 1 80-0 degrees, footage and
frame counter, 3-lens turret, forward
and reverse drive; takes all C- mount
lenses without expense of additional
viewfinders. With 25mm F/1.5,
$495. Carrying case $49.50. B&J
For more information circle 102 on coupon
CAMERAS: Still
Universal View and Portrait Camera.
Crover Monorail (4x5; 5x7; 8x10).
Front and back swing, both vertical
and horizontal; rising front and rear;
compact but extra-long bellows; re-
versible back; folding focusing hood
shades ground glass; large lensboard;
rigid hexagonal monorail bed holds
both front and back. B&J.
For more information circle 103 on coupon
CAMERA ACCESSORIES
Blimp for Maurer Camera features ex-
ternal viewfinder and cam system for
follow-focus parallax. 400-foot mag-
azine; additional hood for 1200- foot
available. CECO
For more information circle 104 on coupon
Professional Copying Lights carry 8 reg-
ular 1 50-watt bulbs in mirroflectors;
movable to give either front or trans-
illumination; converter regulates volt-
age and color temperature; relay timer
optional; draws 25 amp. 115-volt
AC. $299.50. B&J
For more information circle 105 on coupon
13
ri
p.;:
^^m' .^^^H^
^'
^^^^^^^^^^^I^^HR^
^^^
CEC Motor for Cine Special
Stop-motion Motor for Cine Special.
Operates half-second exposure for-
ward and reverse; equipped with
frame counter; mounting requires no
special tools; llOv AC synchronous
operation. CEC
For more information circle 106 on coupon
PROJECTORS: Movie & TV
Closed Circuit 1 6mm Projector. RCA
TP-400 is designed for use with vidi-
con cameras such as the TK-21, TK-
201, TK-205 and TL- 1 5, either by
direct projection into the camera or via
multiplexor three-way pickup. 1 200w
lamp; 2000 foot reels; 1 0-watt audio
amplifier; remote and local control
switches. Projector $1,200; pedestal
$300; vernier focussed lens $87;
16mm magnetic tape playback (op-
tional) $93.75. RCA.
For more information circle 107 on coupon
PROJECTORS: Still
"Opa-Scope" 1,000 Watt opaque pro-
jector generates over 1 40 lumens of
reflected light. 18" color-corrected
F/3.6 lens (5" diameter); 10"xlO"
platen moves smoothly 2"; dual fans,
one to cool, the other to hold copy
smooth without mounting. Auto-feed
and Opti-Pointer are optional accesso-
ries. PROJECTION OPTICS.
For more information circle 108 on coupon
PROJECTION ACCESSORIES
Aluminum Binder for 31/4x4" Slides.
Film and glass cover for emulsion side
slip into one-piece aluminum binder.
50 frames and glasses $10. EMDE.
For more information circle 109 on coupon
Anti-Static Film Cleaner. A new fast-
drying formula contains no carbon tet
or trichlorethylene but is said to out-
clean either. Called "Ecco 1500 Ex-
tra with Filmex." ELECHEM.
For more information circle 110 on coupon
Butt Splicer, Studio type, for both 1 6mm
and 35mm film, all materials non-
magnetic, splices made with Mylar;
tape. HPI.
For more information circle 1 1 1 on coupon
Lettering for transparencies, self-adhe-
sive transparent or opaque letters in
1 0 sizes and several colors greatly
simplify lettering for transparencies or
posters. OZALID.
For more information circle 112 on coupon
Ten Colors for Overhead Transparencies.
Projecto-foil sensitized films for diazo
reproductions may be used alone or in
combination to produce striking color
effects. Where originals are in bound
book form "Transferon" negative
transfer paper is exfjosed and then
transferred to positive transparency
sheets. A compact "Projector-Printer"
kit is available. OZALID.
For more information circle 113 on coupon
SOUND EQUIPMENT & ACCESSORIES
AM/FM Tuner features an expanded
slide- rule dial with separate logging
scale to simplify precise selection of
stations. Electric eye indicator shows
optimum tuning point and functions
as a relative signal strength meter.
RF circuitry is heavily silver-plated to
improve sensitivity and minimize
cross-modulation caused by strong lo-
cal stations. $139.95. SCOTT.
For more information circle 114 on coupon
Audio Control Center/Preamplifier. Am-
pex 402 offers two channels, inde-
pendently push-button controlled
inputs, separate loudness controls, sep-
arate individual controls for bass and
treble response with maximum boost
or cut or 16db. $159.50. AMPEX
For more information circle 1 1 5 on coupon
"Calamity Jane" PA — hand-held, 2'/2
lb, pistol grip, trigger switch, all-
metal, weather proof, sound claimed
to carry a quarter mile; flashlight bat-
tery powered, $59. ANTREX.
For more information circle 116 on coupon
Centralized sound system for schools
features a hi-fi AM/FM tuner, a 30-
watt power amplifier, a Garrard 4-
speed automatic record player, and a
switch bank allowing operation in up
to 25 classrooms. $1,100. Larger
units may be incorporated for schools
with more than 25 rooms. BOCEN.
For more information circle 1 1 7 on coupon
372
EdScreen & AV Guide — July, 1959
Duplex Speaker. Model 604D is being
replaced by model 604A, with im-
provements announced in both bass
and treble sections. 35 watts; 20-
20,000 cps, resonant frequency 25
cps; I6-ohm; diameter 15%", depth
10", wt 36 lb, mounting hole diame-
ter 13'/4". SI75. ALTEC.
For more information circle 118 on coupon
Flutter Meter. Three-range filter iso-
lates wow 1.5 to 6 cycles), flutter
(5 to 250 cycles); combined flutter
and wow 1.5 to 250 cycles) . 7" me-
ter with two 5' 2" scales. Also meas-
ures amplitude variations of any rate
from 0 to 40 cycles. Standard rack
panel, 8%" high, 19" x 8" deep, wt.
18 lb. ACA.
For more information circle 119 on coupon
Four Classroom Radio Receivers, AM-FM
with special emphasis on FM circuitry
to eliminate "drifting," built-in AM
antenna, line cord FM antenna, usable
as remote speaker unit for dual-chan-
nel stereo or as extension speaker sys-
tem. $59.95 to $129.95. ZENITH.
For more information circle 120 on coupon
"Mighty Mike" voice amplifier, transis-
tor-powered, rated 30-watts, of>erates
on 8 flashlight batteries or 12-volt
auto lighter connection, dual volume
range, battery life on "low" approx
100 hours. HAMILTON.
For more information circle 121 on coupon
^ O
Eight-lb. Tape Recorder
Portable tape recorder, battery operated,
weighs 8 lb.; motor batteries last 40
hrs., amplifier batteries 175 hrs.;
"TransFlyweight" incorporates a dy-
namically balanced flywheel, adjust-
able reed-type governor, segmentized
circuit design, high input dynamic
range acceptance. ACA
For more information circle 122 on coupon
Recording tape splicer offers choice of
three cutting angles — 90, 61 Vi, 45
degrees. Side blades cut the splicing
tape to the exact width of the spliced.
Splicing tape is on continuous roll
(No. 41 Scotch %" wide). $29.95.
ALONCE.
For more information circle 123 on coupon
'Redcap" portable PA. Transistorized,
packs as an 18" x 14" attache case,
wt. 18 lb., powered by 2 flashlight
batteries lasting up to 50 hrs., 8"
speaker. $249.50. ANTREX.
For more information circle 124 on coupon
Sound-slide synchronizer adapts any tape
recorder for operation of electrical re-
mote control slide projector. Synchro-
nizer spindle mounts in line with tape
path but entirely clear of head;
patches of metal -faced tape attached
to shiny side, trip the mechanism. No.
425 Scotch Tape is suggested for the
aluminum tabs. $9.95. MESTON.
For more information circle 125 on coupon
Sound Surveillance System designed pri-
marily to protect schools against van-
dalism provides an audible signal at a
central station whenever the noise
level in a building exceeds the normal
quiet level, plus a visual signal locat-
ing the site of this disturbance. BO-
CEN.
For more information circle 126 on coupon
Splicer for V4" tape. Mechanism ejects,
applies, cuts off and presses the splic-
ing tape into place. Hands never
touch the spliC'ng tape. Wt. 2 lb.,
434" X 5Va". $69.75. REITER.
For more information circle 127 on coupon
Stereo AM/FM Tuner. Ampex 502 in-
corporates two independent matched
radio tuners in single chassis, espe-
cially suitable for stereo recording off
the air. Provisions have been made
for FM multiplex stereo broadcast re-
ception. Response; 20-2,000 FM;
20-8,500 A.M. $249.50. AMPEX.
For more information circle 128 on coupon
"Tenna-Table." Metal stand for TV re-
ceiver serves also as an adjustable in-
side antenna. The four legs are wired
independently; controlled by a rotary
switch the various combinations serve
as a high-gain directional antenna.
$59 with antenna; $49 without,
TRANSVISION.
For more information circle 129 on coupon
First from PHILCO\..
New All-Transistor TV Camera
for Schools at only ^144S
Here's the camera that makes edu-
cational TV practical — dependable
and trouble free ... at a saving of
hundreds of dollars.
A lightweight, maintenance-free,
foolproof camera that anyone can
operate. No matter how large the
audience . . . now, everyone can
participate in lectures, demonstra-
tions, classroom sessions. Compare
the quality of this newest Phiico
TV camera with any other. To
improve the quality of your audio-
visual program ... at dramatic sav-
ings . . . insist upon Phiico TV.
Place your order now to assure
early delivery. Write for Phiico TV
Planning Book. Government & Indus-
trial Division, 4702 WissahickonAve.,
Philadelphia 44, Pennsylvania.
In Canada: Phiico Corporation of
Canada Limited. Don Mills. Ontario.
PH I L.CO
EdScreen & AV Guide — July, 1959
373
FILM SERVICES
TO PRODUCERS OF
16MM MOTION
PICTURES AND
FIIMSTRIPS
Sound Recording
Magnetic Transfer
Editing and Matching
Titles ond Animotion
Coiburn Color Positives
Magno-Striping
Filmstrip Animation.
Slide Duplicating
GEO. W. COLBURN
LABORATORY
INCORPORATED
164 No. Wacker Drive, Chicago S
Tetep/ione Dearborn 2-6286
FOR YOUR CLASSROOM
THt tASY
TO USE
* Thtafer Quolity
16mm Sound Projector
* Film Safety Trips
* Easietl to Ut«
* Lowest in Cost
* lightest in Weight
* 50,000 Users
Can't Be Wrong
* Lifetime Guorantee
THE EDUCATOR'S FRIEND
Here's a professional projector for
your educational and entertain-
ment films. Precision built with
rugged construction throughout.
Weighs only 27'/2 lbs.
Complete $349.50
I
Write for Free Catalog
ES !
.theHARWALDco.:
' 1245 Chicago Ave., Evoniton, III. . Ph: DA 8-7070 '
Mobile Disk-Tape Center
Tape- Record Mobile Player-Center. A
self-contained transport on 4" wheels
holds a record player and a tape re-
corder-player, with built-in mixer and
6-12 headsets each with its own vol-
ume control. Designed for language
teaching. $385.50. MOBILE-TRON-
ICS.
For more information circle 130 on coupon
Tape Splicing Kit incorporates color-
coded Mylar tape splices on readily
peelable paper backing. Kit $1.98;
splices only 79c. HPI
For more information circle 131 on coupon
MISCELLANEOUS
Film Editor projects 8mm movie film on
6"x4'/2" wide-angle lenticular screen
shaded from room light. 50- watt
lamp, f/1.8 projection lens. Loads
like a tape recorder, incorporates dry
splicer. $59.50. ELCEET.
For more information circle 132 on coupon
Nylon Clip for Display Boards has four
molded pegs on reverse side to fit per-
forations in display "peg" board; the
transparent clip holds photographic
and similar materials securely without
marring. AUBURN.
For more information circle 133 on coupon
PA-equipped portable lectern, transistor
powered, folds to 18x20x8"; wt. 35
lb., AC or 6-volt batteries in case;
10-watt amplifier; duplex speaker
gives audience coverage up to 600;
outlets for record, tape and radio back-
grounds. RCA.
For more information circle 134 on coupon
Paper Cut-Out Alphabets. Die cut from
construction paper, available in 10 col-
ors, either all capitals, all lower case
and numbers, or numbers only, 2"
and 3" fonts ea. $1.50; 4" @ $2
STIK-A-LETTER.
For more information circle 135 on coupon
Spray-on adhesive. Sticks paper to all
smooth surfaces, can be peeled off
like taps, removable with soap and
water, carbon tet or rubber cement
thinner. 6 oz. spray can 98c; 12 oz.
$1.69. HPI.
For more information circle 136 on coupon
Have you previewed . . .
IRON CURTAIN LANDS
(Post-Stalin Periodi
THE CHRISTMAS DEER
'A Legend Retold)
FOREST BABIES
A BADGER'S BAD DAY
Write:
Crover-Jennings Productions
P.O. Box 303, Monterey, Calif.
m fILM DOCIOftS"
SPECIALISTS
in the science of
FILM
REJUVENATION
RAPIOWELO Process for:
• Scratch-Reffloval
• Abrasions • Dirt
Rain
Send lor Free Brochur
rapid
Founded 1940
37-02C 27th St., Long Island City 1 , N.Y.
'^'^-*^^^'''"'"'^
GOING TO
SEATTLE?
"REST ASSURED"
Be a
DORIC 9Hes}!
• Center of Downtown
Seattle
• Modern, comfortable
rooms — TV, radio
• Golden Egg Dining
Room and Coffee Shop
• Oaken Bucket Lounge
• Parking Available
• No Charge for Children
Under 14
• Honor All Major Credit
Cards $^50
250 roonis from
G. L. Perry, Mgr.
WRITE FOR ATTRACTIVE FOLDER
DORIC
WALDORF
i|Ut V^fCUl
m jl
fiU Street
<f
7fli Avtnue
374
EdScreen & AV Guide — July, 1959
Classroom Demonstration Gyroscope
MITAC Gyroscope, a precision instru-
ment used to teach the fundamentals
of gyro action vital in missile and
space guidance, applicable to science
and engineering courses high school
through advanced research; 15" high,
6" rotor, wt. 17 lb., operates on 110-
115 V. AC. Three models range $161
to $254. CENTRAL.
For more information circle 137 on coupon
Transpara-Film process lifts printers' ink
illustrations for transparency projection
purposes by means of ready-coated
celluloid sheets in a hot dry mounting
press. Aft«r several minutes in a "Seal
Tomic" solution, transparency is
washed in clear water and allowed to
dry. A 10'/2xl0'/2 color transparency
can be made for less than 25c. SEAL,
For more information circle 138 on coupon
Trundle-mounted 8-foot demonstration
slide rule permits 360-degree turning
without lifting; scale arrangement
similar to the 10" Log Duplex Decitrig
rule. K&E.
For more information circle 139 on coupon
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes (running timet
fr — frames (filmstrip pictures'
si — silent
sd — sound
R — rent
bCrw — bl.Tck Cr white
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH— Senior High
C — College
A— Adult
ARTS & CRAFTS
Building Children's Personalities with
Creative Dancing mp UC 30min sd
col $275 bCrw $135; r $7.50-$5.
The range and quality of expression
children can find in creative move-
ment to music. TT.
For more information circle 140 on coupon
Dance Your Own Way mp UCLA 10 min
sd col $110 R $3.50. Film designed
to be shown to children by teachers in
developing spontaneous expression in
dance rhythms. K-P TT
For more information circle 141 on coupon
BUSINESS EDUCATION
Demand, Supply, Balance 9fs CONSER-
VATION si col set (3) $18; all three
sets $49. Unit I: What We Need;
Where We Find It; How to Get It
(Pri). Unit II: The Demand; The
Supply; Balancing the Supply and De-
mand. (JH SH) . Unit III: Can the
Biologist Meet the Demand? Can the
Chemist Renew the Supply?; Can the
Physicist- Engineer Strike a Balance-
(SHI .
For more information circle 142 on coupon
Imagination at Work mp ROUNDTABLE
22min sd col loan. Hinged upon story
of heir to brick factory overloaded with
bricks, psychological research contrib-
utes to realization of the need for
sensitivity, fluency, flexibility and
originality in the solution of business
problems. A C
For more information circle 143 on coupon
Money — Forms and Functions fs AMEX-
PRESS 50fr si col free to schools and
banks. How currency, checks, letters
of credit, travelers cheques and other
forms of money were created to meet
specific needs. JH SH
For more information circle 144 on coupon
Sales Report — Zero sfs TRANSFILM 12
min sd col loan. Purposes and produc-
tion process of a sound slidefilm, in-
cluding excerpts from typical produc-
tions. A
For more information circle 145 on coupon
EDUCATION
Our School Life (Japan) fs OSU 45fr si
col $4. Typical day in life of a mod-
ern Japanese school. EL
For more information circle 146 on coupon
Plan for Learning mp USTEEL 30min sd
col loan. A new school takes the place
of the old. The role of the superin-
tendent, architect, citizens committee,
teachers. The purpose of the film is
to suggest a broad system of proced-
ure for communities faced with the
need for additional classrooms. A TT
C
For more information circle 147 on coupon
What About School Spirit mp MH 1 5min
sd b&w $85. High school student
body inspired by athlete's pep talk. SH
For more information circle 148 on coupon
HEALTH, SAFETY
Dr. Carter Takes a Drive mp NYSDH 20
min sd col apply. How four residents
in a New York town encounter four
phases of dental disease, and what
their dentist was able to do about it.
SH A
For more information circle 149 on coupon
USEFUL!
products for your
A-V equipment
PORTABLE
PROJECTOR
CABINET
AND STAND
All steel, 42" high,
29" X 17" plywood -,^-
top with safety rail.
Gives over 1 1 cu. ft. for storage of projector,
speaker, etc. Adjustable shelf. Safe-locking
panel door. Four 3* casters, two with brakes.
Baked enamel finish in tan or gray.
Model No. 42
^^ PORTABLE
STEEL
PROJECTION
STAND
Four 3' casters, two
with brakes. Height :
41". Stable, tapering
design (19' X Sl'/z'
at bottom) 18" x 26' at top. Rail on 3 sides.
With non-skid rubber shock-proof mat. All
steel, with 1" tubular steel frame. Baked
enamel in tan or gray.
Model No. 41
TAPE AND FILM CABINETS
For every need ... 5" or 7" tapes, film strips,
slides. Cabinets are all steel, with full suspen-
sion drawers. Photo shows each type of
cabinet stacked on handy Mobile Cart.
YOUR INQUIRY promptly answered on
above items; also, Film Storage Racks,
Record Storage Cabinets, Phono Carts,
Lecterns.
^ffutit
SINCE 1905
MFG. CO.
Depf . ES 212 Ontario SI. S.C Mlnn«ipoHt 14, Minn.
EdScreen Cr AV Guide — July, 1959
375
NOW IN THOUSANDS
OF CLASSROOMS!
AVR
RATEOMETER _
Tops the list of America's
Reading Learning Aids because
of its proven performance
IT'S VERSATILE . . . Hts into any reading improve'
ment program.
IT'S ACCURATE . , . Lifetime electric motor pro-
vides clock accuracy, trouble-free service.
STUDENT CENTERED . . . requires minimum assist-
ance. Students master its use in minutes.
EASY ON BUDGET* . . . Actual classroom experi-
ence over a 5-year period shows that costs run as
low as 37c per pupil.
T«ach«ri soy: *'Papil8 love working with them"
. . . "best of its type" . . . "more convenient" . . .
"so quiet" . . . "flexible and adaptable" . . . "rate
increase 70 to 300%."
Complete with manual, carry-case. $35
5to 9 units, ea. J31.50 • 10 or more. ea. J29.75
Satisfaction guaranteed or money refunded
Send orders to
AUDIO VISUAL RESEARCH
Depf. U97 523 S. Plymouth Ct., Chicago 5
factory: Box 71, Waseca, Minnesota
SIMPLE I EFFECTIVE! DURABLE I
FIBERBILr' CASES
"THEY LAST INDEFINITELY"
Equipped with steel corners, steel card
holder and heavy web straps.
Only original Fiberbill Cases bear this
Trade Mark
Your Assuronce
of finett Quality"
For 16mni Film —
400' to 3000' Roalf
Sold by All Leading Dealers
Driving the Superhighways mp FORD 10
min sd b&w losn. Special problems of
fatigue ("turnpike trance") created
by modern superhighways, merging
traffic, passing, emergency stops, night
driving, entering and leaving high
speed roads. SH - A
For more information circle 150 on coupon
For All the Children mp HARVEST 18
min sd col loan. The N. Y, Herald
Tribune Fresh Air Fund experiment in
integrated camping for handicapped
and non-handicapped children. Actress
Mary Martin stars along with the chil-
dren of Camp Hidden Valley. A
For more information circle 151 on coupon
The "Smith" System of Safe Driving mp
FORD 8min sd b&w loan. Instruc-
tional film illustrates good driving hab-
its. SH-A
For more information circle 152 on coupon
You and Your Driving 6fs STANBOW si
col captioned set $28.50. Titles:
Driver Fitness; Walk Left — Bike
Right; Rules of the Road; Signs; Your
Responsibility; What Would You Do?
SH
For more information circle 153 on coupon
INDUSTRIAL ARTS
Industrial Arts (Series) limp MH sd
b&w $60-$80. Titles: Boring and
Drilling Tools; Chisels and Gouges;
Hand Saws; Joining and Cluing;
Knowing Woods and Their Uses;
Measuring and Squaring; Planes; A
Safe Shop; Using Screws and Nails;
Wood Finishing; Why Study Indus-
trial Arts.
For more information circle 154 on coupon
Mechanical Drawing (Series) 8mp MH
sd b&w $55 - $100. Correlated with
French and Svensen text. Titles: Aux-
iliary Views I and II; Language of
Drawing; Sections; Shape Description
I and 1 1 ; Shop Procedures; Size De-
scription. Set of 6 correlated film-
strips, 3 in color, $42. SH C
For more information circle 155 on coupon
Vocational Education (series) 52fs MH
b&w. Series include: Automotive Me-
chanics (15fs); Mechanical Drawing
(6); Metalworking (6); Photographic
Darkroom (13); Radio Servicing (6) •
Shopwork (12). SH
For more information circle 1 56 on coupon
INDUSTRY, TRANSPORTATION
New York International Airport 80 si
WALTSTERL col set $23.75. Idle-
wild Airport, hangars, architecture,
customs and immigration, air freight
and air mail operations, planes, includ-
ing jets, landing and taking off. JH-A
For more information circle 157 on coupon
Transportation Facilities of the World
map, DENOYER, 64x44", $13.50 up,
depending on mount. Shows railroad,
highways, airports, harbors. Commu-
nication Facilities of the World shows
density of radio, TV and newspaper
facilities relative to population and
living standards. Other aspects are to
follow in this series. JH SH C
For more information circle 1 58 on coupon
LITERATURE, DRAMA
Sound Effects for Drama Croups rcc
DRAMATIC 12" LP 35.95. Recording
of 48 sounds determined by research
to be most needed by drama groups,
hardest to reproduce and needing most
elaborate equipment. Range is from
Climax of Bells to Beating of Voodoo
Drums. Sounds are in separate bands,
selector guide locates position on rec-
ord.
For more information circle 1 59 on coupon
Two Sea Stories by Joseph Conrad rec
LIBRAPHONE 16.6 rpm 2 rec $9.50.
"Youth" and "Typhoon," told by Noel
Leslie. 4 hours of talking book. JH-A
For more information circle 160 on coupon
MEDICAL & ALLIED SCIENCES
Community Vector Control Demonstra-
tion Program mp UWF 24min sd col
apply. How program is carried out,
legislation needed, demonstration pro-
grams in four states. C A
For more information circle 161 on coupon
Congenital Heart Defects mp AHA 9 '/z
min sd col $60. Basic cardiovascular
presentation, others in series include
Varicose Veins and Circulation of the
Blood. SH C A
For more information circle 162 on coupon
MENTAL HEALTH
The Gentle Warrior mp CHRISTOPHERS
30 min sd b&w $30. Life of Dorothea
Lynde Dix, pioneer fighter for humane
treatment and understanding of the
mentally ill. SH-A
For more information circle 163 on coupon
Heredity and Family Environment mp
MH 9min $55. Psychology instructor
teaches that within the limits set by
heredity there is plenty of room for
self-development. SH - C
For more information circle 164 on coupon
The Relaxed Wife mp ASSOCIATION
13'/2min sd col loan. A wife influ-
ences her husband to avoid tension at
home and at work. Minor mention of
tranquilizers where mental therapy
falls short of full effect. A
For more information circle 165 on coupon
Toward Emotional Maturity mp MH 1 1
min sd b&w $65. Case study In efforts
of 18-year-old girl to learn to control
her emotions. SH - C
For more information circle 245 on coupon
RELIGION & ETHICS ~
Easter in Jerusalem sfs FAMILY sd col
40fr and 12" LP $10; fs only $6.50;
rec $3.50. Photograhed by Rev. Don-
ald Lantz, 1958.
For more information circle 166 on coupon
The Homeland of Jesus (Series) 4 sfs
FAMILY sd col Set (4fs and two 12"
LP) $25.50; indiv fs ea $6.50; rec
ea $3.00. Titles: Land of Jesus'
Birth; Land of Jesus' Boyhood; Land
of Jesus' Early Ministry; Land of Jesus'
Later Ministry. Jun - A
For more information circle 167 on coupon
376
EdScreen & AV Guide — July, 1959
Living in Bible Lands 2sfs FAMILY sd
col Set (3fs and 12" LP I $16.50;
indiv fs $6.50 ea; rec $3.50, Titles:
Everyday Life in Palestine l53fr);
Shepherd Life in Palestine (50fr).
Jun. - A,
For more information circle 168 on coupon
Molly Crows Up 4sfs FAMILY 19-24fr
sd col Set (4 fs with two 7" LP rec)
$19.50; indiv fs ea $5.25; rec (S) $2.
Titles: The House Next Door; Sand-
pile and Trike (Sharing playthings);
Molly's Dollies (Expanding Love);
Molly's Blocks (The concept of owner-
ship) . Pri Jun
For more information circle 169 on coupon
None Goes His Way Alone mp BFC 30
min sd col r$9 b&w r$6. Effect of
modern roads, consolidated rural
church. Actual case history in John-
son County, Mo. TRAFCO — The
Methodist Church — production. JH -
A
For more information circle 170 on coupon
Older Teens and Popularity Problems
(Series) 4sfs FAMILY sd col Set (4fs
with two 12" LP) $25.50; indiv fs ea
$6.50; rec (2 stories) $3.50. Titles:
The Crowd (48fr) ; Smoking and
Drinking (48fr); My Loyalty Test
I44fr); Influencing Others For Cood
(47fr).
For more information circle 171 on coupon
Older Teens and Their Families (Series)
4sfs FAMILY sd col Set (4sfs with
two 12" LP) $25.50; indiv fs ea
$6.50; rec (2 stories) $3.50. Titles:
I'm Not a Child Any Longer; You and
the Car (48fr) ; Money Problems
(43fr); Families Come In Handy
(48fr).
For more information circle 172 on coupon
Stories About Joseph (series) 4sfs FAM-
ILY sd col (Set 4fs with two 12"
LP) $25.50; indiv fs @ $6.50; rec
(2 stories) @ $3.50. Titles: The Boy
Joseph (37fr); A Slave Becomes
Ruler (32fr); A Forgiving Brother
(39fr); A Happy Family (38fr).
Scripts Robbie Trent; Pictures Harold
Minton. Pri Jun.
For more information circle 1 73 on coupon
Understanding the Bible Lands (Series)
2sfs FAMILY sd col Set (2 fs with one
7" LP) $1 1; indiv fsea $5.25; rec (2
scripts) $2. Photographed in the Holy
Land 1958 by Rev. Donald Lantz.
Titles: Where Jesus Was Born (25fr);
Where Jesus Worked ( 1 8fr) . Pri.
For more information circle 174 on coupon
Westminster Abbey (slide-book) EPGB 8
color slides in 31 p book. The great
shrine is described in a superbly
printed guide book; the 2x2 color
slides are ingeniously pocketed in the
front cover. SH C A
For more information circle 175 on coupon
Young Teens and Popularity Problems
• Series) 4sfs FAMILY sd col Set (4sfs
with two 12" LP) $25.50; indiv fs ea
$6.50; rec (2 stories) $3.50. Titles
Overcoming Awkwardness and Shyness
(43fr); Making and Keeping Friends
(46fr); Trying To Be Popular (43fr);
What About Smoking? (45fr)
For more information circle 176 on coupon
SYLVAN I A
PROJECTION
^SYLVAN I A
Subsidiary of (cnmu!)
GENERAL TELEPHONE & ELECTRONICS V*!*/
CERAMlCl BLUE TIP
for all makes . . . all types . . . in all sizes
New Sylvania Ceramic Blue Tops are avail-
able in all standard sizes for any projector
... to fill your exact requirements for
clear, brilliant projection.
Blue Tops offer those supsrier qualitlai:
Brighter . . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted tops . . .
machine-made filaments assure pictures bright
as life.
Cooler . . . Ceramic Blue Top is bonded to the
glass for improved heat dissipation . . . cooler
operation assures longer lamp life.
longer Lasting . . . Exclusive Sylvania shock-
absorber construction protects filaments from
vibration damage.
Sylvania Lighting Pboducts
Division of Sylvania Electric Products Inc.
1740 Broadway, New York 19, N. Y.
world leader in photographic lighting
Use a Sylvania Ceramic Blue Top
ill your projector . . . your slides
and movies deserve the best!
Young Teens and Their Families (Series)
4sfs FAMILY sd col Set (4fs with two
12" LP) $25.50; indiv fs ea $6.50;
rec (2 stories) ea $3.50. Titles:
Learning to Live with Parents (50fr);
Getting Along with Brothers and Sis-
ters (47fr); Allowances (47fr); Shar-
ing Responsibilities at Home (4lfr) . A
continuation of the breezy artwork
treatment begun in the "Dating"
series.
For more information circle 177 on coupon
SCIENCE: Biology
Birds in Winter mp EBF 11 min sd col
120 bCrw $60. Feeding and watching.
Int.
For more information circle 178 on coupon
Course in General Biology si SCISUP 170
slides $85. Including Manual for the
Biological Sciences $1; free with order
for 50 or more slides. Selected from
collection of more than 50,000 Koda-
chomes. Free catalog.
For more information circle 179 on coupon
Forest Babies mp CJP 11 '/a min sd col
$115 (including a color filmstrip and
10 b&w 8x10" study prints). Em-
phasizes how quickly young wildlife
must learn and grow. Fawn, bear cubs,
raccoon, rabbits, mink, coyote pups,
porcupine, skunk, opossum, wood-
chuck, pheasant chicks. Filmstrip
shows growth 10 weeks later. Pri.
Elem.
For more information circle 180 on coupon
Sea Otters of Amchitka mp THORNE 45
min sd col $450 r$20. Life history,
ecology and behavior of this species,
once almost extinct, now again abun-
dant over most of its former range.
Interrelationship with other wildlife in
the western Aleutians, food habits,
mother-pup relationship, group social
behavior. SH C A
For more information circle 181 on coupon
SCIENCE: General
Explorer in Space mp UWF lOmin b&w
apply. U. S. Information Service re-
lease shows assembly of Jupiter-C
rocket, instrumentation and launching.
SH C A
For more information circle 182 on coupon
The Race for Space fs NYTIMES si b&w
$2.50. Reviews centuries of past re-
search, current moon "shots," inter-
continental missile rivalry U.S.A. vs
U.S.S.R. Discusston manual. JH SH
For more information circle 183 on coupon
Rockets: Principles and Safety mp FA
1 Imin sd col $1 10 b&w $55. Physics
principles underlying rocketry. Why
they can travel in outer space. Why
they are dangerous and should not be
built or fired by amateurs. EL JH
For more information circle 184 on coupon
SOCIAL STUDIES:
Geography, Travel
A Family of Lisbon, Portugal mp FRITH
16min sd col $130. The city, its har-
bor, fish docks and canning, tree-lined
business district, home on hilltop,
farmers' market, local dances and mu-
sic at party. JH SH.
For more information circle 185 on coupon
Journey to Nowhere 30min sd col b&w
apply. Primitive Timbucto, in north
central Africa. Crossing the Sahara
from Algiers. JH SH C A
For more information circle 186 on coupon
Lands of the Far East 5fs EBF si col set
$30 indiv $6. Titles: Hong Kong,
Crossroads of the Far East; Rivers and
Rice in Thailand; Farm Village in
Japan; Japanese Fishermen; Japanese
Workshops and Factories. Int.
For more information circle 187 on coupon
Let's Visit (Series) film-disc TRAFCO-
CAL each subject 28 scenes in 2
discs for showing in Trafco-Viewmas-
ter type projectors, 16mm frames, col
$2.65. Japan; Alaska; Mexico. Pri. -A.
For more information circle 188 on coupon
Living in the Soviet Union Today 7fs
SVE col si captioned set (7) $39.75
EdScreen & AV Guide— July, 1959
377
DON'T WAIT
TO PROLONG
THE LIfE OF
YOUR
MOVIE f IIM
All gm
VACUUMATEI
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
W Young America
- at Bo •xtra cocc to you
The Famoua
V4CyUII14H
FILM PROTECTIVE PROCESS
SUpIr VAP 0 RATE
PROTECTS AGAINST Scratche., Fingtr-
marka. Oil, Water and Climatic Chancea
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Proceaa h Available to
You in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 43rd St., N. Y.
P^^owLiNG Pictures
INSECT FOODS
New and Outstanding.
For Intermediate and High
School Science.
4 Min. Color Film. $135.00
Write for Study Guide and Previews.
1056 S. Robertson Blvd.
Los Angeles 35, Calif.
Blue Ribbon Award Winner!
THIS IS CENTRAL AMERICA
Color Filmstrip Kit
TIDE POOL MARINE LIFE
M " X 14" color study prints
FILilidSCOFE IN"C.
Box 397, Sierra Madre. California
ea. $6.50. Twelve American educa-
tors touring the Soviet Union in 1958
pool their photography in these strips
coordinated by Murray Lincoln Miller,
Illinois State Normal University. Titles:
Housing and Home Life; Schools and
Pioneer Activities; Agriculture; Foods,
Markets, Stores; Transportation and
Communication; Four Cities — Mos-
cow, Leningrad, Kiev, Tashkent; Nat-
ural Resources. JH SH C
For more intormation circle 189 on coupon
Scandinavia: A Regional Study 9fs EYE-
CATE si col set $25; ea $4. Similari-
ties and differences shown as between
Norway, Sweden, Denmark and Fin-
land. JH.
For more information circle 190 on coupon
Texas Geography (Series) 8fs PHOLAB
si col set (8) $48. Titles: Introduc-
tion; The Gulf Coast; The South
Plains; East Texas; North Central
Plains; High Plains; West Texas —
Trans Pecos; Edwards Plateau. Elem.
For more information circle 191 on coupon
NEW PUBLICATIONS
American History. 40 films. 4pD Free
MH.
For more information circle 197 on coupon
Audio-Visual Products. 28pp booklet
catalogs projectors, cameras, flash, fil-
ters, lenses. Free. KODAK.
For more information circle 198 on coupon
Better Pictures. The use of the Crover
Monorail View Camera for corrective
as well as conventional photography.
Good portraiture lighting diagrams;
suggestions for special adjustments.
32p. Free. B&J
For more information circle 199 on coupon
Catalog of Audio- Visual Materials. Main-
ly on prejudice and anti-Semitism.
13pp. Free. ADL.
For more information circle 200 on coupon
Catalog of Chemistry Films. 155 selected
titles with instructions on ordering
from 51 sources. Compiled primarily
for science teachers. 12pp. Free.
Manufacturing Chemists' Association,
Inc., 1825 Connecticut Ave., Wash-
ington 9, D.C.
Color Slide and Filmstrip Catalog. One of
the most extensive European collec-
tions, printed Eastman negative-posi-
tive process, 2x2s and double- and
single-frame color filmstrips. Geogra-
phy, history, biology, botany, religion.
24pp catalog free. IVAC
For more information circle 201 on coupon
Ba TALK tr.> vMT SCIEIN
Rl rmwaiTTCN messagis
Bi RA0IO.MAT SLIDES
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Regular size i 1/4x4 or tne
Sojj by ^udto-VisUQl, F
Supply Dealers. For FREE
RADIO MAT SLIDE
222 Ookrldge Blvd., Day
New Duplex 2x2.
hoto & Theatre
SAMPLE write —
CO., Dept. V,
tono Beach, Flo
Thorncliffe mp CFI 25min sd b&w $65
r$2.50. Heavy industry valley in Eng-
land; chemical plants, foundries, and
road machinery. U. K. Central Office
of Information. SH C A
For more information circle 192 on coupon
SOCIAL STUDIES:
History & Anthropology
America's Williamsburg, mp COLWIL sd
col 20min b&w 1 3 '/2 min. Free.
Whimsical discussion between 1 8th
century wooden figures of boy and
girl and a modern motion picture cam-
era frames presentation of V/illiams-
burg as it was and as it is today. el-A
For more information circle 193 on coupon
Flags of the Worid si COLSI col 38c-50c
depending on quantity. Historic US
(12); Flag of each State and Terri-
tory (51); Flag of each of the UN
members. JH-A
For more information circle 194 on coupon
Pageant of America 30 fs YALE. 30 units
now completed, each with a compre-
hensive, illustrated Teachers Guide.
JH-A
For more information circle 195 on coupon
See It Now (Additions) 4mp MH 54min
sd b&w $225. Watch on the Ruhr,
Ed Murrow asks "Can We Trust the
Cer
Statehood for Alaska and
BLOOMINGTON, INDIANA
Hawaii? — political conditions and con-
siderations, as well as military signifi-
cance. Atomic Timetable, Part I, 55
min. $225. Part II, 83min, $300.
As telecast over CBS. SH C A
For more information- circle 196 on cocpon
Commercial and Business Films, 1959.
Arranged under 14 subject headings,
descriptions alphabetically. 19pp. Free.
University of Illinois, A-V Aids Serv-
ice, Extension Division, Champaign, III.
The Cooperative Approach to Audio- Vis-
ual Programs. Joint production of the
NEA's departments of Rural Education
and Audio-Visual Instruction. Based
on research conducted by the DAVI
Committee on County Cooperative Pro-
grams, this 80pp treatment of the
status and techniques of countrywide
programs is a most valuable addition to
AV "how-to-get-it-done" literature.
$1.50. NEA
For more information circle 202 on coupon
Dental Health Programs for Grade 7 and
Up. Wall charts, tooth model, man-
ual. Free. BRISTOL.
For more information circle 203 on coupon
Documentary Films Produced by Julien
Bryan. 17 films briefly described in
1 sheet catalog. Free. MH.
For more information circle 204 on coupon
Electrical and Mechanical Specifications
for large-screen, wide angle TV.
GIANTVIEW.
For more information circle 205 on coupon
15 Minutes to Stereo. How to plan and
assemble a hi-fi stereoinstallation from
components; basic record library; glos-
sary of stereo terms. 25c. 24pp. CE-
SPEC
For more information circle 206 on coupon
Full Color Biology Slides for Classroom
Teaching. 4-color catalog. 8pp. Free.
SCISUP
For more information circio 207 on coupon
378
EdScreen & AV Guide — July, 1959
'un With Ampex Stereo. Many applica-
tions and techniques suggested in
16pp free booklet. AMPEX
For more information circle 208 on coupon
Heavy Duty Slide Projectors and accesso-
ries. Catalog and price list. Free.
CENARCO
For more information circle 209 on coupon
The Human Factor in the Language Lab-
oratory, by Dr. Myrtle B. McCraw,
8pp free. Role of teacher and student
analyzed. MRI
For more information circle 210 on coupon
Industrial Motion Pictures. Planning,
scripting, shooting, lighting, editing,
titling and laboratory effects; special
applications like time-lapse, infra-red,
high-speed, cinemicography, anima-
tion. 76pp 50 cents. KODAK.
For more information circle 211 on coupon
Lamp Catalog. Lists all available panel,
flashlight, neon glow, automotive and
multi-purpose lamps, industrywide. By
checking the lamp number its maker,
base, bulb type, voltage, amperage and
bead color can be ascertained. 24pp.
10c from Radio-Electronic Master, 60
Madison Ave., Hempstead, L.I., New
York.
Language Arts and Foreign Languages.
1959 catalog of films. One of series
special subject area catalogs that sup-
plements the bulky general catalog.
39pp. Free UNILL.
For more information circle 212 on coupon
Language Laboratory Systems. File folder
with data and pictures on four low-
cost systems accommodating up to 10
tape recorders, each with a different
language or lesson. Free. RCA.
For more information circle 213 on coupon
Lengthening the Life of Film. Reprint of
magazine article. PERMAFILM.
For more information circle 214 on coupon
Magnetic Sound Recording for 16mm
Motion Pictures. 64pp. 50 cents.
KODAK.
For more information circle 215 on coupon
Master Photo Cuide-Movie Guides re-
vised into two pocket-sized encyclo-
pedias of photographic knowledge. The
35-page Photo Guide includes wheel-
type exposure calculator for making
fill-in flash pictures; a removable
measuring tape bound into the book
simplifies close-ups. The 32-page
Movie Photoguide includes dial com-
puters, tables and concise text, cover-
ing also the new smaller reflector
lamps. Ea $1.75. KODAK.
For more information circle 216 on coupon
Music's Most Glorious Voice. Place of
music in church and school. Beauti-
fully illustrated. 1 8pp Free. Ham-
mond Organ Co., 4200 W. Diversey
Ave., Chicago 39, III.
New Catalog of Free Films. Includes
home economics, travel, medical re-
search, etc. UWF. Free.
For more information circle 217 on coupon
The New World of Television Teaching.
Five ways in which schools and col-
leges are using ETV. Free. GPL
For more information circle 218 on coupon
The KEYSTONE/ Standard Overhead Projector
is available/ for purchase under the
National Defense
Education Act
\Vi.;c :u. 1 urthcr Infer
KEYSTONE VIEW CO.,
The Keysiuiie Standard Overhead Projector is de-
signed for the projection of Standard (Sy^" x 4") Lan-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 214" Slides, Strip Film, and Microscopic
Slides.
1 1 is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number
Combinations tachistoscopically; Solid Geometry with
Stereograms.
In the Modern Languages Category in teaching
French and Spanish with Tachistoscopic Units,
mation or a Demonstration by our Local Representative.
Meadville, Pa. Since 1S92, Producers of Superior Visual Aids.
Notes on Tropical Photography, includ-
ing data on prevention and removal
of fungus growth on processed photo-
graphic film. Exposure tables for
tropics. 35pp. Punched for data book.
KODAK
For more information circle 219 on coupon
Optical Products. Directory and descrip-
tion of some 75 different catalogs on
special lines and items. B&L.
For more information circle 220 on coupon
Perutz Film and Chemical Data Book.
24pp 8'/2xl 1" free. BURBR
For more information circle 221 on coupon
Photo Magic Without a Darkroom de-
scribes method of copying either nega-
tive or positive transparencies on new
"Slide-0-Film" without chemicals.
Booklet, slide printing frame and
samples 25 cents. BESELER
For more information circle 222 on coupon
Preparing Display Transparencies on Ko-
dak Ektacolor Print Film. 20pp free
KODAK
For more information circle 223 on coupon
Preparing Large Color Prints on Kodak
Ektacolor Paper. 20pp. Technical,
binder-punched. Making of prints up
to 40x60". Free. KODAK.
For more information circle 224 on coupon
Professional Tape Recorders. Catalog.
• Free. MACNECORD.
For more information circle 225 on coupon
Radio, TV, Electronics 1959. Catalog of
units, parts and components. 1 80pp.
Free. BA.
For more information circle 226 on coupon
RCA Receiving Tube Manual. 8th Edi-
tion, revised, more than 3 ',-'2 million
sold to date. Technical data on more
than 625 receiving tubes and 95 pic-
ture tubes, including color. Diagrams
for intercom, hi-fi arjd amplifiers, au-
1959
^^^ A
/American Film
Festival
^nB^i
Winner
N/^l^l
MARTHA GRAHAM & COMPANY
a dancer's world
Miss Gmhani narrating and illustralinR her theories
with specially choreodraphecl basic techniques, and ex-
cerpts from the Company Uepertoire.
• "The film demonstrates how much a skilled and
sensitive film maker can bring to the presentation of
dance On tho screen."
Arthur Knight, Dance Magazine
• "An exquisitely beautiful experience."
Kathertne Cornell
30 Minutt'S. black & white, Rental ?l'-"»0- Sale $175.00
REMBRANDT FILM LIBRARY
2ii7 \V. i'ilti St., New York I. N. Y. (Illwon 5-7220
^tpjid fur Our Latest Catalou oj (tutntamling Films.^
See Brunson Motley, NAVA Booth T-144 for —
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Write for free Catalog
AMERICAN BIBLE SOCIETY
Audio-Visual Department
440 Fourth Avenue, New York 16
EdScreen & AV Guide — July, 1959
379
Advertisement
HELPFUL BOOKS
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship o<
Edgar Dale. 384 pp. 1400 illustra-
tions. Henry Holt and Co., 383 Mad-
ison Ave., New York 17, N. Y.
$15.00.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dale. 544 pp.
Illustrated; and with 49 full-color
plates. Henry Holt and Co., 383
Madison Ave., New York 17, N. Y.
$7.75.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. DiHor.
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVC,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS.
Compiled and Edited by Wolter A.
Wittich, Ph.D., and Gertie Hanson
Halsted, M. A. Fifth Annual Edition,
1959. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowlkea.
19th Annual Edition, 1959. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Materiol presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete and practical handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36, N. Y.
$6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation, Including o
Photoplay Approach to Shakespeare.
By William Lewin and Alexander
Frazier. Illustrated. Educational &
Recreational Guides, Inc., 10 Brainerd
Road, Summit, New Jersey. $4.75.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first outhentic analysis of Helen
Parkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Alpark Educational
Records, Inc., 40 East 88th Street,
New York 28, N. Y.
dio control circuit and 10 and 35 watt
hi-fi amplifiers. 75c RCA
For more information circle 227 on coupon
Recommended Records for Foreign
Language Study. Age-grouped 3-year-
old and up; 26 languages; 24pp.
Free. CALIFONE.
For more information circle 228 on coupon
Religious Filmstrips and Slides. Old and
New Testament, special holiday selec-
tions, helps for pastors. Free, CH-
CRAFT.
For more information circle 229 on coupon
Science Filmstrips. List of 41 for grades
K-3; 41 for grades 4-8; and 57 for
grades 9-12. JAM.
For more information circle 230 on coupon
Science Materials 1959. Catalog. 1 08pp
free. ILLINOIS.
For more information circle 231 on coupon
Sources of 2x2 Color Slides. 58 sources
in classified listing. Free. KODAK
For more information circle 232 on coupon
Special Bulletin on Science Films de-
scribes 55 films, five of them film
festival award winners. 8pp. Free.
UWF
For more information circle 233 on coupon
Specialized Film Lists — 1 ) Art, 2) Music
and Dance, 3) Films for Parent-
Teacher Groups, 4) International Film
Classics. BRANDON.
For more information circle 234 on coupon
Starting and Building Your Filmstrip
Library. Three programs for each of
four grade levels K through SH. JAM.
For more information circle 235 on coupon
The Story of Technology. Picture and
text describe the large corporation as
a principal clement in the technology
that has brought present progress and
offers hopeful solution for needs of
future. 36pp. DUPONT, Public Rela-
tions Div.
For more information circle 236 on coupon
Student Projectionists Training Chart.
While centered on the EK "Pageant"
sound projector, this 20x28" chart
gives feet:minute running time table;
lens:distance screen size formulae
seating arrangements, etc. KODAK.
For more information circle 237 on coupon
Talking Books. Catalog and monthi
supplements listing recordings (16^/
rpm) of classic and contemporary lit
erature for all ages. Also playback
turntable speed converter, multi-outle
jack box, pillow speaker, headphones
etc. Intended primarily for the blind
these recordings have many other edu
cational applications. LIBRAPHONE
For more information circle 238 on coupon
Tape It Off The Air. Free brochure tell
correct way to tape-record radio o
TV broadcast. ORRADIO.
For more information circle 239 on coupon
Teaching with Motion Pictures, Film
strips, and Tape Recorders. Series o
four booklets. Free. B&H
For more information circle 240 on coupon
Technical Films in Spanish. A catalo)
of technical motion pictures for whicf
Spanish versions, or originals) art
available, indicating purchase sources
55 pp bi-lingual, mimeographed
Single copies free, from Regiona
Technical Aids Center, c/o Americar
Embassy, Mexico 1, D.F. The film;
are available for loan only to oi
through the 21 missions in Spanish-
speaking countries.
Tempest — Sound manual 16pp free or
the Paramount feature film based or
Pushkin stories of peasant revolt;
against Russian Czar. PARAMOUNT
For more information circle 241 on coupon
Text Films, 1959-60 catalog. 69pp free.
MH.
For more information circle 242 on coupon
20th Anniversary Film Catalog, 96pp
free. Excellently arranged by subject
area and grade level. Details on basic
starter set ownership plan. CORONET.
For more information circle 243 on coupon
United Nations Film Catalog. Lists and
describes 27 films produced by and
about the U.N. Free. CONTEM-
PORARY.
For more information circle 244 on coupon
FREE INFORMATION SERVICE COUPON
To EdSCREEN
fir AVGUIDE, 2000
Lincoln Park West,
Chicago 14, III.
1 am interested in receiving more information or
a demonstratio
1 of the item
or items 1 have indicated by encirclin
; the
code
num
bers
correspond
ng with
code numbers on
listings of new A-V
materials
and
equipment
in your July |
1959 issue:
101 102 103
104 105 106 107
108
109
110
111
112
113
114
115 116 117
118 119 120 121
122
123
124
125
126
127
128
129 130 131
132 133 134 135
136
137
138
139
140
141
142
143 144 145
146 147 148 149
150
151
152
153
154
155
156
157 158 159
160 161 162 163
164
165
166
167
168
169
170
171 172 173
174 175 176 177
178
179
180
181
182
183
184
185 186 187
188 189 190 191
192
193
194
195
196
197
198
199 200 201
202 203 204 205
206
207
208
209
210
211
212
213 214 215
216 217 218 219
220
221
222
223
224
225
226
227 228 229
230 231 232 233
234
235
236
237
238
239
240
241 242 243
Name
244 245
Organization or
School _.-
Address
380
EdScreen & AV Guide — July, 1959
Trade News
1
rijii
Publicizing the end product of what's in
the AV package.
Viewlex Packages Plug Schools
All cartons in which Viewlex products
are being shipped carry the official
emblem of the National Citizens Coun-
cil for Better Schools, the symbol of
children at their desks and the slogan
"Better Schools Build Better Communi-
ties." This carries a vital message to the
hundreds of people who see the package
on its way from maker to end user.
Ling Expands
Ling Electronics, Inc., Culver City,
have acquired the Altec Companies,
manufacturers of speakers and other
audio units. A new 45,000 sq, ft. plant,
costing over $500,000, is being erected
at the Altec location in Anaheim, Calif.
The Ling interests have also taken over
University Loudspeakers, Inc., of White
Plains, N. Y., for a reported considera-
tion of $2,300,000, of which $1,650,-
000 was in cash. Both Altec and Univer-
sity will continue to function as wholly-
owned subsidiaries.
4-Screen Ford Roadshow
The Ford Motor Company expects to
show its unique four-screen movies in
tent shows before a million people this
year. The four screens, each 6'0 x 4'6,
are flanked across one end of a 40-foot
diameter fireproof tent. Various com-
binations of screens are activated so that
filmed actors seem to talk back at one
another even as the main picture is
on. Two traveling units will present
"Design for Suburban Living"; two others
"Design for Rural Living." The quadri-
vision continuous automatic projection
equipment was developed Busch Film and
Equipment Co., of Saginaw, Mich. To
get the four-way synchronization a spe-
cial Moviola was used showing three
films and two sound tracks simultane-
ously.
Learning by Singing
Star Records offers a new series of
hi-fi records featuring songs in original
foreign- language text — and the same
songs in English on the flip side.
SMPTE Features A-V Papers
The first two papers on the kick-off
program at the 85th Semiannual Con-
vention of the Society of Motion Picture
and Television Engineers, at Miami
Beach, May 3-8, featured A-V equip-
ment of major interest to our readers.
In the first, Richard A. Wallach de-
scribed The Harwald Company's "Auto-
matic Integrated Projection Training De-
vice for Classroom or Auditorium Use,"
offering console-controlled projection of
16mm motion pictures, 2x2 slides, 35mm
filmstrips, 3'/4x4" slides, 10"xlO" over-
head transparencies, in any desired com-
bination, on a built-in 9' x 7' rear-
projection screen, used under normal
room lighting. George W. Reutell, of the
Bell & Howell Co., described the de-
velopment of the new JAN 16mm pro-
jector from the separate Army, Navy
and Air Force projectors. John C.
Stormant, a student at the University
of Miami, reported on a 16mm film
processing machine built at the univer-
sity by students to handle all black-and-
white and sound track processing at
speeds of up to 1 00 frames per second.
Educational Television papers included
such titles as "Closed-Circuit Television
in School and Community: The Chelsea
Experiment," "Implications of the Con-
tinental Classroom for Open-Circuit Tele-
vision Teaching." "Professional Motion-
Picture Training, Liberal Education and
the Communication Arts Curriculum."
C. V^/alter Stone, of the U. S. Office of
Education, spoke in the implications of
the National Defense Education Act. A
paper on "A Comparison of Learning Re-
sulting from Motion-Picture Projector
and from Close-Circuit TV Presenta-
tions" described tests of the effective-
ness of training films shown under vary-
ing (controlled) levels of projector noise,
and established the projector as superior
to the TV screen "provided low noise
levels are maintained."
NAVA Dance Party
The Saturday Night Dance Party, a
regular feature of the NAVA convention
July 25-28, will be held at the Morrison
Hotel — and this year for the first time
the $3 general registration fee will in-
clude admission to the dance. The Sun-
day morning audiovisual church service
will be in charge of a committee headed
by clergymen who are NAVA members.
Directory of Sources for Materials
Listed on Pages 372-380
ACA; Amplifier Corp. of America, 398 Broad-
way, New York 13.
ADL Anti-Defamation League of B'nai B'rith,
515 Madison Avenue, New York 22.
CFI. — Canadian Film Institute, 142 Sparks
St., Ottawa, Ont., Canada.
CH-CRAFT — Church-Craft Pictures, 3312 Lin-
dell Blvd., St. Louis 3.
AHA: American Heart
St., New York 16.
AKAREX Corporation,
York 3, N. Y.
Association, 13 E. 37
80 E. nth St., New
New
ALONGE Products
York 1 1 .
ALTEC — Altec-Lansing Corporation,
Manchester Ave., Anaheim, Calif
AMEXPRESS — American Express
Broadway, New York, N. Y.
AMPEX Audio
vale, Calif.
ANTREX Corporation,
Chicago 22, III.
ASSOCIATION Films Inc
New York 17.
AUBURN Plastics, Inc., Norton Laboratories
Div., Lockport, N. Y.
BA — Burstein-Applebee Co.,
Kansas City, Mo.
BESELER. Charles Co., 21 1 S.
ange, N. J.
BFC: Broadcasting and Film Commission, Na-
tional Council of the Churches of Christ in
the U.S.A., 220 Fifth Avenue, New York 1.
B & H — Bell & Howell Co., 7100 McCormick
Rd., Chicago 45.
Inc., 165 W. 23 St.,
1515 S.
Co., 65
. Y.
1020 Kifer Road, Sunny-
856 N. Rockwell St.,
347 Madison Ave.,
ton Laboratories
1012 McGee St.,
18 St., East Or-
The CHRISTOPHERS, 18 E. 48th St
17, N. Y.
COLSI — Color Slide Encyclopedia,
Cincinnati 31 , Ohio.
COLWIL — Colonial Williamsbi-rg, Film
tribution Office, Williamsburg, Va.
CONTEMPORARY
New York 1 6.
CORONET Films,
cago 1 .
, New York
P. 0.8. 123,
Dis-
Films Inc., 13 E. 37 St.,
65 E. South Water St., Chi-
Co., 5235 Ravenswood
Michigan
Inc., 321 S. Wabash
B&J — Burke & James,
Ave., Chicago 4, HI.
B&L — Bausch & Lomb, Rochester, N. Y.
BOGEN — Bogen-Presto Co., Div. of The Sieg-
ler Corporation, Paramus, N.J.
BRANDON Films Inc., 200 W. 57 St., New
York 19.
BRISTOL-Myers Produucts Division, Educa-
tional Service Department, 45 Rockefeller
Plaza, New York 20.
BURBR — Burleigh Brooks, Inc., 10 W. 46th
St., New York 36, N. Y.
CALIFONE Corp., 1041 N. Sycamore Ave.,
Hollywood 38.
CECO — Camera Equipment Co., Inc., 315 W.
43rd St., New York 36, N. Y.
CENTRAL Scientific Equipment Co., 1700 W.
Irving Park Blvd., Chicago, III.
DENOYER-Geppert
Ave., Chicago 40.
DRAMATIC Publishing Co., 179 N
Ave., Chicago 1 , III.
DuPONT — E. I. DuPont de Nerrours & Co.,
Advertising Dept., Motion Picture Div.,
Wilmington 98, Del.
EBF: Encyclopaedia Britannica Films Inc., 1150
Wilmette Ave., Wilmette, Ml.
ELECHEM — Electro-Chemical Products Co.,
427 Bloomficid Ave., Montclair, N. J.
ELGEET Optical Co., Rochester, N. Y.
EMDE Products, 2040 Stoner Ave., Los Angeles
25, Calif.
EPGB — Educational Productions Ltd., London,
SWl-East Ardsley, Wakefield, England.
EYE GATE House Inc., 146-01 Archer Ave.,
Jamaica 35, N. Y.
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FAMILY Films Inc., 5823 Santa Monica Blvd.,
Hollywood 38.
FORD Motor Company, Motion Picture Dept.,
Dearborn, Mich.
FRITH Films, 1816
wood 28.
N. Highland Ave., Holly-
9704 Sutphin Blvd., Jamaica
GENARCO Inc
35, N. Y.
GE-SPEC — General Electric Company, Special
Electrical Components Dept., West Genessee
St., Auburn, N. Y.
GIANTVIEW Electronics Div., Meilink Safe
Co., Ferndale 20, Mich.
GJP — Grover-Jennings Productions, 2765 For-
est Glen Trail, Decrfield, III.
EdScreen & AV Guide — July, 1959
381
Directory of Sources
GPL: General Precision Laboratory Inc., Pieas-
antville, N. Y.
HAMILTON Electronics Corp., 2726 W. Pratt
Ave., Chicago 45, HI.
HARVEST Films, 90 Riverside Drive, New York
24, N. Y.
HPI — Hudson Photographic Industries, Inc.,
Croton-on- Hudson, N. Y.
ILLINOIS — University of Illinois, Audio-Vis-
ual Services, Extension Div., Champaign, 111.
IVAC — International Visual Aids Center, 37
rue de Linthout, Brussels 4, Belgium.
JAM Handy Organization, 2821 E. Grand Blvd.,
Detroit 1 1 .
KOE — Keufel & Esser Co., Hoboken, N. J.
KODAK — Eastman Kodak Co., Nontheatrical
Motion Picture Div., Rochester, N. Y.
LIBRAPHONE, Inc., 550 Fifth Ave., New York
36.
MAGNECORD, Div. of Midwestern Instru-
rnents, Tulsa, Okla.
MESTON'S Travels Inc., 3801 N. Piedras, El
Paso, Texas.
MH — McGraw-Hill Book Co., 330 W. 42 St.,
New York 36.
MOBILE-TRONICS, Westover Road, Morrisville,
Pa.
MRI — Magnetic Recording Industries, 126
Fifth Ave., New York II, N. Y.
NEA — National Education Association, Wash-
ington, D. C.
NYSDH — New York State Dept. of Health,
84 Holland Ave., Albany, N. Y.
NYTIMES, Office of Educational Activities,
229 West 43rd St., New York 36.
ORRADIO Industries Inc., Shamrock Circle,
Opelika, Ala.
OSU — Ohio State University, Department of
Photography, Columbus 10 .
OZALID Division, General Aniline and Film
Corporation, 17 Corliss Lane, Johnson City,
N. Y.
PARAMOUNT Pictures Corporation, 1501
>, N. Y.
723 Seventh Ave., New
PERMAFILM, Inc.,
York 36, N. Y.
PHOLAB — Photographic Laboratories, 3101
San Jacinto, Houston 4, Texas.
PROJECTION OPTICS Co., Inc., 271 Eleventh
Ave., East Orange, N. J.
RCA Educational Services, Camden, N. J.
REITER — F. Reiter Co., 3340 Bonnie Hill
Drive, Hollywood 28, Calif.
ROUNDTABLE Productions, 139 S. Beverly
•Drive, Room 133, Beverly Hills, Calif.
SCISUP — Scientific Supplies Co., Mr. J. W.
Thompson, 600 Spokane St., Seattle 4,
Wash.
SCOTT — H. H. Scott, Inc., Dept. P, 111
Powdermill Road, Maynard, Mass.
SEAL, Inc., Shelton, Connecticut.
STANBOW Productions, Inc., Valhalla, N. Y.
STIK-A-LETTER Co., Box 286, Escondido, Calif.
SVE: Society for Visual Education Inc., 1345
W. Diversey Pkwy., Chicago 14.
Inc., 1707 Hillside Road,
THORNE Films,
Boulder, Colo.
TRAFCO-CAL, The Methodist Church, TRAF-
CO, So. Calif.-Ariz. Conference, 655 W. 35
St., Los Angeles 7.
TRANSFILM, Incorporated, 35 W. 45th St.,
New York 36, N. Y.
TRANSVISION Inc., New Rochelle, N. Y.
UC — University of California, Educational
Film Sales Dept., Los Angeles 24.
UNILL — University of Illinois, Audio-Visual
Aids Service, Division of University Exten-
sion, Champaign, HI.
USTEEL — United Steel Workers of America,
1 500 Commonwealth BIdg., Pittsburgh 22,
Pa.
UWF: United World Films,
New York 29.
Walt Sterling,
I., N. Y.
1445 Park Ave.,
224 Haddon
WALTSTERL
Road, Woodmere, L
YALE Audio-Visual Department, 1779 Yale
Station, New Haven, Conn.
ZENITH Radio Corporation, 6001 W. Dickens
Ave., Chicago 39, III.
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIOE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this July issue.
The numbers of the advertisers are listed as follows:
NAME (print).
ADDRESS
ADVERTISED IN THIS ISSUE
( 1 )
( 2 )
( 3 )
( 4 )
( 5 )
( 6 )
{ 7 )
( 8 )
( 9 )
(10)
(11)
(12)
(13)
(14)
(15)
(16)
(17)
(18)
(19)
(20)
(21)
(22)
(23)
(241
Advance Furnace Co. — Pixmobile pro-
jection table, Optivox portable easel,
page 328
Allied Radio—everything In electronics,
page 354
American Bible Society — films, film-
strips, slides, posters, page 379
Audio Cardafog — record reviews on
cards, page 354
Audio-Master Corp. — record and tran-
scription players, page 354
AudioTronics — ATC300VR record play-
er, page 354
Audio Visual Research — AVR Rateome-
ter reading learning aid, page 376
Bailey Films, Inc. — "Softball Fundamen-
tals for Elementary Schools," "Gold and
Gold Mining," "Ferryboat," films, page
352
Beseler, Charles, Co. — VuGraph overhead
projector, page 324
Broadcasting and Film Commission (Na-
tional Council of Churches) — "New
Faces of Africa," film, page 359
Broadman Press — religious recordings for
children, page 358
Cathedral Films — "Tales of Jiminy
Cricket," film, page 325
Colburn, George W., Laboratory — film
services, page 374
Coronet Films — 60 new educational
films, pages 350-1
Cousino Electronics Corp. — language lab-
oratory equipment, page 333
Delta Film Productions, Inc. — "Explor-
ing by Satellite," film, page 353
Doric Waldorf Hotel — Seattle, Washing-
ton, page 374
Insect Foods"
Dowling, Pat, Pictures-
film, page 378
DuKane Corp. — sound slidefilm projec-
tor, page 357
Eastman Kodak Co. — Pageant projectors,
page 329
Educational Cr Recreational Guides, Inc.
— photoplay filmstrips and study guides,
page 330
Family Films, Inc. — religious films and
filmstrips, page 319
Fiberbilt Case Co. — film shipping cases,
page 376
Filmscopc, Inc. — "This is Central Amer-
ica," filmstrip kit, "Tide Pool Marine
Life," study prints, page 378
(25)
(26)
(27)
(28)
(291
(30)
(31)
(32)
(33)
(34)
(35)
(36)
(37t
(38)
(39)
(40)
(41)
142)
(43)
(44)
(45)
(46)
(47)
(48)
(49)
General Film Laboratories Corp. — film
processing, inside front cover
Grover-Jennings Productions — educa-
tional films, page 374
Harwald Co., The — Movie-Mite 16mn»
sound projector, page 374
Indiana University — NET film service,
page 378
Keystone View Co. — Keystone standard
overhead projector, page 379
Levolor Lorentzen — AV Venetian blinds,
page 320
Meston's Travels, Inc. — Meston-Matic
synchronizer, page 356
Newcomb Audio Products Co. — tape re-
corders, phonographs, radios, transcrip-
tion-PA systems, listening center equip-
ment, page 327
Peerless Film Processing Co. — film re-
conditioning, page 355
Phiico Corp. — all-transistor TV camera,
page 373
Plastic Products, Inc. — LuXout light con-
trol draperies, page 349
Radio Corp. of America — "Life-Tested"
AV aids, 1 6mm projectors, record play-
ers, tape recorders, pages 322-3
Radio-Mat Slide Co. — slide mats, page
378
Rapid Film Technique — film rejuvena-
tion, page 374
Rembrandt Film Library — "A Dancer's
World," film, page 379
Richard Mfg. Co. — Poly-Cons filmstrip
containers, page 379
Seal,
324
Inc. — Seal Transpara-Film, page
Smith System Mfg. Co. — projector cabi-
nets and stands, tape and film cabinets,
page 375
Stanbow Productions, Inc. — "You — and
Your Driving," filmstrip series, page 356
Sylvania Electric Products, Inc. — Blue
Top projection lamps, page 377
Tecnifax Corp. — overhead projectors
page 331
Vacuumate Corp. — film protective proc-
ess, page 378
Victor Animatograph Corp. — Victot
16mm arc projectors, back cover
Visual Sciences — science filmstrips, page<
356
World Wide Pictures — religious films/
page 352
382
EdScreen & AV Guide — July, 1959
UCATIONAL SCREEN AND
PERIODICAL IH--^IN- ^-""J^,
Receivvc
UIDE
August, 1959
1 Annual
Iblue book
t-toxc
•>< wr-
*ot-c o
vi = r»i— !-•
Msa— >
• - 03
a
1
o
•
f Audiovisual Material Is
1
54
tth Edition Price $loo
Calendar Of Coming Events
Aug. 10-21 — Summer Audio-
Visual Workshops, Syracuse
University, Syracuse, N. Y.
Aug. 16-22 — Robert Flaherty
Film Seminar, 5lh annual.
University of California,
Santa Barbara Campus, Go-
leta, Calif.
Aug. 17-21 — University Film
Producers Association, 13th
anntial conference, Purdue
University, Lafayette, Ind.
Aug. 21-22 - Society of Mo-
tion Picture and Television
Engineers, regional meeting,
Chicago session, Purdue
University, Lafayette, Ind.
TODAY'S
FILM
^SmRRIVALS
A N *-'^'7^]^^^^v6 -q v\5^®y P^""" '" ^^^'^ every state and many
^^ r .. % \ ^•^" - lands, from major film centers and
"^ ■" '' rural outposts ... A single delivery may
include a Hawaiian teacher's first
documentary and a $4,000,000 epic
filmed in Hollywood.
Here in Hollywood, in the hub of the
nation's film capital, General has been
privileged to serve the industry's
top film makers for many years . . . This
invaluable experience, our unmatched
skill and personalized service are today
easily available to enterprising movie
makers the world over.
Today's exciting Jet Age snaps its
fingers at time and space. Wherever you
are, whatever your needs, General's
^^\ fine film processing facilities* are now
' but a few short hours away.
'Complete 16 and 35 mm. b/w and color.
GENERAL
FILM LABORATORIES CORP.
IMS ARGYIE. HOllyWOOO 2a. CALIF.. HO 2-6171
Send for Bulletin G, which describes the edvantages of our new 35/32 mm tectmique. Price lists and general information gladly supplied.
Aug. 31 -Sept. 3 — Biological
Photographic Association,
annual meeting, Seraton
Mount Royal Hotel, Mon-
treal, Quebec, Canada.
Sept. 2-13 — North American
International Photographic
Exhibit, nineteenth annual;
closing dates for prints July
24 and slides, August 7.
California State Fair and
Exposition, Sacramento,
Calif.
Sept. 6-11 — International
Conference on Audio-Visu-
als in the Church, 16lh an-
nual. Green Lake, Wise.
Dept. of AV and Broadcast
Education, National Coun-
cil of Churches, 257 Fourth
Ave., New York 10, N. Y.
Sept. 28 -Oct. 1 - Industrial
Film and AV Exhibition,
New York City.
Oct. 5-9 — Society of Motion
Picture and Television En-
gineers, 86 th semi-annual
convention, Statler- Hilton
Hotel, New York City.
Oct. 26-30 - Society of Photo-
graphic Scientists and Engi-
neers, annual national con-
ference, Edgewater Beach
Hotel, Chicago, 111.
Oct. 26-30 — National Associa^
tion of Educational Broad-
casters, Sheraton Cadillac
Hotel, Detroit, Mich. \
Nov. 20-21 — Michigan Audio
Visual Association, fall meet
ing, Western Michigan Uni
versity, Kalamazoo, Mich.
386
EdScreen & AV Guide — August, 1959
I There's no need for a special room assignment,
I no delay, when the classroom has LEVOLOR A.V.
' (Audio- Visual) VENETIAN BLINDS. These blinds
' give complete control of ambient light to suit the
subject, projector and student activity.
Today, any classroom can be converted for
Audio- Visual instruction inexpensively by the
installation of levolor a.v. blinds.
Write for
Levolor's
invaluable
survey report
"How Dark Should
Classrooms Be For
Audio-Visual
Instruction?" No charge
or obligation. Write to
Audio-Visual Dept., Levolor
Lorentzen, Inc.. 720 Monroe St
Hoboken, N. J.
How
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPyRICHT: LEVOLOR LORENTZEN, INC,
cdScreen & AV Guide — August, 1959
387
EDUCATIONAL SCREEN AND
AUDIOVISUAL
GUIDE
August, 1959 Volume 38, Number 8, Whole Number 378
EDITORIAL
394 Three R's Out of Four
ARTICLES
396 Visualizing Different Subjects Marjorie A. Clark
400 Chalkboards in Action E. Milton Grassell
.^■•11.
DEPARTMENTS AND FEATURES
Inside Front Cover — Calendar of Coming Events
390 On the Screen
391 AV Service -With a Smile?
402 BLUE BOOK OF AUDIOVISUAL MATERIALS
440 Helpful Books
441 Alphabetical Title Index
447 Index to Producers and Primary Distributors
449 Index to Advertisers
450 Trade Directory for the AV Field
MIMSIB
UATIOKAll
TIONAL
I ATION
OF
Founded in 1922 by Nelson L. Greene
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL
SCREEN & AUDIO-VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm volumes, write
IJniversity Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or equivalent):
Domestic— $4 one year, $6.50 two years, $8 three years.
Canadian and Pan-American~50 cents extra per year.
Other foreign— $1 extra per year. Single copy— 45 cents.
Special August Blue Book issue— $1.00.
CHANGE OF ADDRESS should be sent immediately to
aIo!
insure uninterrupted delivery of your magazine,
five weeks for change to become effective.
EDUCATIONAL SCREEN fe AUDIO-VISUAL GUIDE i
published monthly by Educational Screen, Inc. Publicatioi
office, Barrington, Illinois: Business and Editorial Offic*
3000 Lincoln Park West Bldg., Chicago 14, Illinois. Printei
in the U.S.A. Re-entered as second-class matter October
1953 at the post office at Barrington, Illinois, under th
Act of March 3, 1879.
ENTIRE ISSUE COPYRIGHT 1959 BY
THE EDUCATIONAL SCREEN, INC.
388
EdScreen & AV Guide — August, 195^
SLIDE- O - RILIVI
THE NEW "WONDER FILM" THAT REQUIRES NO CHEMICALS OR DARKROOM . . .
YOUR AWARD . .
HOLIDAY ABROAD
>R TWO
Beseler Slide-O-Fllm Uses-in-Jndustry Award
jusf add ^ow idea — it may come "right off the top of your head" — to
the fast-growing list of uses for new Beseler-Kolvor Slide-0-Film in your industry!
If your idea produces the Award-Winning Use-YOU'RE OFF TO BRUSSELS AND
EUROPE BY NEW SABENA JET, AND TO THE "HEART OF PARIS "BY HELICOPTER... ON
A ONCE-IN-A-LIFETIME SABENA "JET 'N XOPTER'HOLIDAY ABROAD FOR TWO!
SLIDE-0-FILM, a completely new physical system of photography, is a film that's exposed by
light and developed by heat for making projection positives from negatives or sharp, grainless
negatives from color or positive transparencies in just 2 minutes!
SLIDE-O-FILM works without chemicals,
darkroom or special equipment. Placed, emul-
sion to emulsion, against a positive transpar-
ency or negative. SLIDE-0-FlLM is exposed
in an ordinary projector, subjected to any heat
source for development . . . and the process is
completed.
New uses for SLIDE-O-FILM are developed
daily with amazing savings in time and money
for busine-ss and industry. Already SLIDE-O-
FILM is used for new, fast methods of making
Audio- Visual Training and Sales presentation
slides from black and white negatives; slides
for continuous interdepartmental communica-
tion; rapid reproduction of medical or indu.s-
trial x-rays and microfilmed files, records or
charts; negatives for printing low cost '"blow-
ups" from color slides or l\)laroid'5 trans-
parencies.
To find out how you can easily win the exciting
Sabena "Jet 'N 'Copter"Holiday Abroad for Two:
Pick up an "Award" application when you
buy SLIDE-O-FILM from your dealer or send
coupon for full details and Sample Kit that
contain-s all materials you need to win.
212 • - 250 (boiling waler is best)
CHARLES BESELER COMPANY
232 South 18th Street, East Orange, N. J.
Please send full details on Slide-O-Fllm Uses-ln-lndustry Award
and Slide-O-Film Sample Kit. (25; enclosed to cover mailing
and handling costs.)
Nome
Company
Addr
Cily-
-Zone-
_State_
•n
I
I
EdScreen & AV Guide — August, 1959
389
Here, at last is
a 1 6 mm sound
projector
that
• Sets up fast
• Threads easily
• Projects a bright,
clear picture
anywhere
MM SUPREME
No other projector has so many exclusive
features designed to make the teacher's job
pleasantly simple — vastly more efFective.
MM Supreme is a precision-made audio-
visual unit that sets up in minutes, without
fuss or bother. Its high-power optica) sys-
tem concentrates its light (with minimum
side-loss) on the screen so that even the
smallest picture detail stands out crisply
and clearly. Its compact audio system guar-
antees full-range, high-fidelity sound. And,
because MM Supreme is so skillfully de-
signed and built, there is never any dis-
tracting operating noise. Students concen-
trate better . . . learn more.
MM Supreme's new Easy-Thread film path
diagram makes setting up as quick and
easy as a tracing. And, its many other
features make it the most desiroble 16 mm
sound projector for educational, industrial
and entertainment use.
For example, MM Supreme has speciol
safety trips that protect film against incor-
rect threading, torn sprocket holes and
other emergencies. It has 2000 ft. film ca-
pacity —a full hour's uninterrupted use. It
is complete with TV type screen, 800 ft.
take-up reel, enclosed speaker with exten-
sion cord, built-in box for spare lamp.
Best of all, MM Supreme is so compact and
light in weight it is the most perfectly
portable projector in the market. Weighs
only 28 lbs. complete.
NEW!
PERFECT WAY TO SHOW
SOUND MOVIES
Ultramatic has every-
thing ready — projector
all set up, sound with
extension speaker, stor-
age space, even carries
screen! All in handsome
roll-about cabinet with
secure locks to keep
equipment and film
safe from mischievous
hands. Only S595.00
complete.
T"^ HARWALD COMPANY, inc.
1245 Chicago Avenue Evanston, Illinois
ON THE SCREEN
H,
-ERE comes the thirty-fourth tditioii ol the Blue Book of
Audiovi.sua! Materials! Once again kc have collected the basic
data on all the new materials, classified in thirty-two categories,
that have been published since September, 1958. In addition!
there are over four hundred new items, to give schools, audio-
visual directors and teachers the most coinprehensive listing
possible.
Under each classification all kinds of materials are listed,
making possible-even encouraging-the "cross-media" approach
to learning. For example, among the social studies listings the
reader will find motion pictures, filmstrips, sound filmstrips,
inaps, globes, records, tapes, study prints, slides, and the classifi-
cation by subject matter rather than by medium should make it
possible for curriculum specialists to broaden their scopes by
trying new and exciting things.
Keep this Blue Book handy for repeated reference throughout
the year! You may wish to order additional copies for other
departments or personnel in your school. And if you have any
suggestions for improving this service we offer you, the stal? will
be glad to receive them. — ES
SEPTEMBER'S on its way, and our "Back-to-School" issue
will be packed with information which we feel will interest
our readers — such as another "architectural solution," and
criteria for evaluating equipment before purchase. All our
popular departments will be back with us, too.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID 5TEARN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for ttie Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluations.
MAX U BILDERSEE, Editor for the Audio
Field. IRENE F. CYPHER, editor for New Film-
strips. PHILLIP LEWIS, Technical Editor. WIL-
LIAM F. KRUSE, Trade and Public Relations.
BUSINESS STAFF
K. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. JOSE-
PHINE H. KNIGHT, Business Manager, OLIVE
R. TRACY, Circulation Manager, PATRICK A.
PHILIPPI, Circulation Promotion, WILMA
WIDDICOMBE, Advertising Production Assist-
ant.
Advertising Representatives
WILLIAM LEWIN. 10 Broinerd Rood, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago M, III. (Bittersweet 8-53131
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, Son
Jose State College, Colifornio
EDGAR DALE, Head, Curriculum Division, Bu-
reou of Educctionol Reseorch, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistont Superintend* •
Portlond, Oregon. Public Schools
MARGARET W. DIVIZIA, Supervisor in Chor
Audio-Visual Education Section, Los /
geles City Schools, Los Angeles, Colifor i
W. H, DURR, Supervisor, Bureau of Teoch
Materials, Stote Boord of Education, Ri
mond Viroinio
CHARLES F. HOBAN, Institute for Cooperat
Research, University of Pennsylvai
Philadelphia
EMILY S. JONES, Executive Secretory, Edu
tionai Film Library Association, New Y'
City
F. EDGAR LANE, Supervisor, Instructic.
Materials Deportment, Board of Public
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Educoti
Head of Audio-Visuol Education, Uni*
sitv Extension, University of Caiiforniai
Los Angeles
SEERLEY REID, U. S. Office of Education,
tionai Defense Education Act, Washina
CHARLES F. SCHULLER, Director, Audio-Vis-
Center, Michigan State College, East L
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruc'
Bureau, Associate Professor, Division'
Extension, The University of Texas, Auj
DON WHITE, Executive Vice President, I
tionai Audio-Visual Association, Fair*
Virginia.
390
EdScreen & AV Guide — August, 19
AV Service —
With a Smile?
A Program— any assignment that
an't be completed by one tele-
ohone call.
To Expedite — to confound con-
usion with commotion.
Channels — the trail left by the
inter-office memos.
Coordinator — the guy who has
1 desk between two expediters.
To Activate — to make carbons
md add more names to the memo.
To Implement Program — hire
Tiore people and expand the office.
Under Consideration — never
leard of it.
Under Active Consideration —
ive're looking in the files for it.
A Committee Meeting— a mass
•nulling by master-minds.
A Conference — a place where
ronversation is substituted for the
ircarincss of labor and the loneli-
less of thought.
To Negotiate — to seek a meet-
ng of minds without the knocking
ogether of heads.
Re-Orientation — getting used to
working again.
Reliable Source — the guy who
iust gave you the low down but
old you not to tell.
Informed Source — the guy who
old the guy you just met.
Unimpeachable Source — the guy
vho started the rumor originally.
A Clarification — to fill in the
jackground with so many details
hat the foreground goes under-
^ound.
We Are Making a Survey — we
leed more time to think of a good
mswer.
Note and Initial —let's spread
he responsibility for this.
See Me or Let's Discuss — come
lown to my office, I'm lonesome.
Give Us the Benefit of Your Pres-
ent Thinking — we'll listen to what
'ou have to say as long as it doesn't
nterfere with what we've already
lecided to do.
Will Advise You in Due Course
-if we figure it out, we'll let you
tnow.
To Give Someone the Big Pic-
ure — a long, confused, inaccurate
tatement to a newcomer.
Spearhead the Issue — you be the
toat.
Point Up the Issue — to expand
me page to fifteen pages.
The Issue Is Closed — I'm tired
>f the whole affair.
It Will Take a Week to Ten
Days — Better order a couple of
nonths in advance.
(Continued on page 393)
EdScreen & AV Guide — August, 1959
IVIORE SCHOOLS USE v>^ievifiex
IN THEIR A-V PROGRAM THAN
ANY OTHER PROJECTOR!
First in Clioice . . . First in Quaiity I
THE VIEVIfLEX V-500
COMBINATION 35 mm FILMSTRIP
& 2 ' X 2 " SLIDE PROJECTOR
other Viewlex projectors
available from $50.25 to
$495.00. Ask your Viewlex
Audio-Visual franchised
dealer for a demonstration,
or write for catalog.
Here's AVhy-
Simple Threading — simply slide film between clearly
marked plates Into projector channel and It threads itself
— then take-up reel winds it neatly — automatlcallyl
Project single or double frame filmstrip — horizontal or
vertical. Or In just seconds, switch easily over to slides.
Brighter Pictures — even In lighted rooms ... the 500
watt lamp in the exclusive Viewlex light-multiplier optical
system gives more light than projectors of higher wattage.
And the completely light-tight lamphouse eliminates any
distracting light leakage.
Always Cool — even after long periods of use ... an
exclusive Viewlex reverse jet-action suction fan draws
cool air In and around the film first — then circulates it
quickly throughout the projector and forces it out the
side vents.
Built-in AAagnif ier Pointer — more then just a pointer
— actually enlarges any part of projected filmstrip image
to fix attention on details under discussion.
Comes compfete with 5" f/3.5 luxtor /ens and
slip-on aircraft carrying case • 3", 4", 7", 9" and
J ? " fenses available • for even greater brilliance
the V-500 is also available with 5" f/2.8 Luxtar lens.
All Viewlex projectors are GUARANTEED FOR A LIFETIME.
INC
35-10 QUEENS BOULEVARD, LONG ISLAND CITY I, N. Y.
391
^oc&c«ta l<n
ScMtet^m^ Ttccu7
HERE IS YOUR KEY TO THE
AUDIO-VISUAL RELEASES OF 1958-1959
The BLUE BOOK of Audio-Visual Materials
the ONLY source-book that' completely correlates
all four principal types of instructional materials
Costs Only $1.00
^ ftMftsm^
tccot
dittos
Not only does the BLUE BOOK tell you where to get 16miii
films; it also tells you where to get 3}tnm filmslrips, slide sets,
and educational recordings.
The new BLUE BOOK lists all these major types of teaching
aids under the same subject heads. The listings include:
title, type of material, length, silent or sound, color or black
and white, television clearance, sale and/or rental price,
primary source of distribution, release date, content descrip-
tion, and recommended age level.
The BLUE BOOK lists materials on virtually all subjects —
agriculture, armed forces, arts and crafts, cinema arts, educa-
tion, entertainment features in many languages, personal and
vocational guidance, health and safety, home economics, in-
dustry, transportation, industrial arts, languages and language
arts, literature and drama, mental health, mathematics,
science (physical, biological, general, medical and allied),
physical education and sports, social studies (geography.
history, anthropology, government, social problems) and
many more. No matter what your field of interest, the help
you're looking for is in the BLUE BOOK.
P'or more than 30 years the BLUE BOOK has been the desk-
top reference and work-book of leading audio-visual educa-
tion administrators. lis first 28 editions, revised annually,
were cumulative, those following list only the new releases
of their year. This year, again, the Blue Book issue lists,
classifies and indexes the new offerings relea.sed during the
past academic year. Every subscriber gets the BLUE BOOK —
and a great many extra copies are sold for all-year reference
use in film and other libraries. .\-V administration offices,
research and production centers, in short — everywhere that
accurate release data is needed quickly, handily, constantly!
This makes the annual BLUE BOOK issue a doubly useful
one for our subscribers — and, consequently, for our ADVER-
TISERS.
An Ideal
Combination
To keep your BLUE BOOK up-to-date, each monthly issue of EDUCATIONAL SCREEN &
AUDIO-VISUAL GUIDE now carries a special section of listings of new audio-visual materials
presented in the same helpful format as in the BLUE BOOK. ,\ year's subscription to the
magazine costs ,?4.00; the annual BLUE BOOK issue costs $1 each; and the 28th (separate comu-
lative book) edition that makes your file complete is priced at $2.00.
Fill Out
and Mail
this Coupon!
Take advantage of this
combination offer
Special Offer 8/59
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE
2000 N. Lincoln Park West, Chicago 14, III.
Please enter my order for the BLUE BOOK OF AUDIO-VISUAL MATERIALS
as checked below:
Copies of 1959 Issue @ $1.00*
Copies of 1958 Issue @ $1.00* Copies of 1957 Issue ® $1.00*
Copies of 1956 Issue @ $1.00* Copies of 1955 Issue @ $1.00*
Copies of 29th Edition (1954) @ $1.00*
Copies of 28th (Cumulative) Issue @ $2.00*
Copies of Combinafion Offer: One each of all ^even of the above for
only $6.00* — an $8.00 value.
Name
Address-
City & Zone ■ ■
□ Check here if you wish to pay later.
* ) We pay postage if remittance accompanies order.
□ Check here if you are interested in bulk rates.
State^
392
EdScreen & AV Guide — August, 19^
With the Authors
Marjorie a. Clark has been an
active freelance writer, re]3orter ancl
journalist. Three years ago she
joined Moody Institute of science,
where she has worked on film-
strips, films and in research.
E. Milton Grassell, who pre-
sents the chalkboard advice on
pages 400-401, is School Specialist
with the Oregon State System of
Higher Education. He has con-
tributed to this magazine in the
past, most recently in November,
1958.
AV Service . . .
{Cnniimied from page 391)
For the Good of the Order? —
anybody having anything else to
kill time till the sandwiches arrive?
Film Hasn't Arrived Yet — sorry,
we forgot to order it.
Sorry the Projectionist Showed
Up Late — we didn't give him a
job slip till he walked in the office.
Sorry They're the Wrong Films
— why don't you write clearer?
We Close at 5:00 - We're in till
midnight.
We Offer a Consultation Service
— our way is best.
The Projectionist Is on His Way
Over — we'll see if we can find
someone.
Let's Check Films — at the busi-
est moment of the day, drop every-
think for a little work break.
There's a Spare Bulb in Every
Projector — well, almost every pro-
jector — someone must have used
it already.
All Equipment Is Numbered and
Accurate Records Kept — we never
did find that tape recorder, did we?
VV^e Finally Sent in That New
Budget — we'd all better look for
new jobs.
Is This the Place Where You
Rent Films? — we have a guest
speaker in fifteen minutes who
didn't show up. What have you
got?
Consultant (Audiovisual Expert)
any ordinary guy more than
50 miles from home.
Editor's Note: These definitions
were collected by graduate assist-
ants at Syracuse University to en-
liven an otherwise dull (i.e. serious)
meeting.
For grades 5, 6, 7, and 8 . . . .
SCIENCE
FILMSTRIPS IN
FULL COLOR
A set of 12 filnistrips with Teachers Guide
for each grade
THE newest developments and applications are
explored, and exciting approaches and materials
for experimentation are suggested.
The following strips, prepared by Harry Milgrom
for Grades 5 and 6, indicate the wide coverage of
science topics:
THE WONDERWORLD OF SCIENCE
Grade 5
Soil for Plants
Nongrecn Plants
Keeping Correct Time
Exploring the Rocks Around Us
Exploring Matter
.^ir. Our Ever-Present Servant
Why Winds Blow
Whv an Airplane Flies
How Did Our Solar System Begin?
Natural and Man-Made Moons
What Will Hatch from That Egg?
Mineral Riches of America
THE WONDERWORLD OF SCIENCE
Grade 6
New and Old Ways of Preserving Food
Lets Build a Weather Station
Exploring Storms
Exploring Magnetism
Electromagnetism at Work
Producing Electricity
Electricity at Home
Making Music with Wind and String
Exploring the Sky
Sunset and Eclipse
1 he Doctor Examines You
Weapons Against Disease
Have you seen . . ,
CAREERS IN SCIENCE
Grade Level 7-9
Four lull-color filmstrips, with Teacher's Guide, prepared
to help the schools guide more students into science careers:
Looking Ahead to Mathematics
Looking Ahead to Physics
Looking Ahead to Chemistry
Looking Ahead to Biology
All sets are available for preview
CHARLES 5CRIBNER5' SONI
EDUCATIONAL DEPARTMENT
597 Fifth Ave., N. Y. 17, N. Y.
EdScreen & AV Guide — August, 1959
393
editorial
Three R's
Out of
Four
The three R's we're thinking about right now
are not the traditional readin' 'ritin' and 'rith-
metic R's. What we are thinking about in con-
nection with this special BLUE BOOK issue
of "Educational Screen and AUDIOVISUAL
Guide" are three of the "4 R's" that are the
central objective of every good school audiovisual
program.
We remember vividly all four of the "R's" as
they were set down in that handy little Princi-
pals' Handbook' that came out of California
ten years ago:
Question 3: What are the "4 R's" of your
school's Audio-Visual Education Program?
Answer: The "4 R's" of your school's Audio-
Visual Education Program are ... to make sure
that the:
Right materials and equipment get to the
Right place at the
Right time, and see that they are used in the
Right way!
That's as terse and memorable a way as we
know for stating the goals of an audiovisual pro-
gram. To achieve such clear-cut goals is another
thing, and it takes a lot of doing. It's becoming
more difficult all the time. For one thing, there
are more materials now than ever before, more
kinds, and more of each kind. So if you are go-
ing to get the right materials to the right place
at the right time, first you've got to know what's
available and where to get it. That's what the
BLUE BOOK'S for, to help you do just that.
Today, guiding the selection of the right ma-
terials for specific classroom uses is one of the
most important functions of the audiovisual
administrator. Carlton Erickson, in his excellent
new text, "Administering Audio-Visual Services,"^
identifies clearly two levels of materials selection.
The first is at the classroom teaching level: the
materials the teacher selects to meet sf>ecific teach-
ing objectives. The second level is selection for
system-wide distribution: the materials selected
by the system for use by teachers. "The only
valid reason for selection at the second level is to
facilitate selection at the first."
The BLUE BOOK serves both levels of mate-
rials selection, but at the second level, for the
selection of materials for system-wide distribu-
tion, it is an indispensable guide for the audio-
visual administrator. His is the demanding re-
sponsibility for making sure that the right
materials are available for the teachers of his
system. He must know about all the materials
produced, and his information must be up-to-
date. He must know where to get them, and his
information must be accurate. The BLUE
BOOK is for him. It is a summary list of the
audiovisual materials produced during the past
year, and tells you who produced them.
Now, assuming you have already worked out
your evaluative procedures, all you've got to
do is to write the producers for preview copies.
But we urge you to be fair about it. Ask for pre-
394
EdScreen & AV Guide — August, 195'
view copies only when you have funds available
and when you are seriously involved with the
selection of materials for purchase. Then buy
those materials that will best serve the teaching
needs of the teachers you serve. Then you'll have
the rig'iit materials in the right place at the right
time . . . but wait!
Come to think of it, there's a first and second
level to the "4 R's" of your audiovisual program.
The first level of the "4 R's" is at the classroom
teaching level: the right materials must be in the
classroom at the time the teacher wants to use
them. But this can only happen if the "4 R's"
have been achieved at the second level, the
system-wide administrative level: if the right ma-
terials have been selected and purchased from
the producers; they must be in a right place — a
central distribution point from where they are
readily available for all teachers to use; and the
right time to acquire these materials is as soon
after they're produced as possible. The BLUE
BOOK is the indispensable guide for implanting
three R's out of four.
But what about the fourth R? The fourth is
the one that warns that the materials must be
used in the RIGHT WAY. Well . . . that's what
the other issues of "Educational Screen and
AUDIOVISUAL Guide" are all aboutl
^"Setting Up Your Audio-Visual Education Program," A
Handbook for Principals, prepared by the Audio-Visual
Education Association of California, Stanford University
Press, Stanford, California. 1949.
' Erickson, Carlton W. H. "Administering Audio-Visual
Services." The Macmillan Company, New York. 1959.
Make Sure That the . .
Paul C. Reed
^^i<^ 44/A^/
iScreen & AV Guide — August, 1959
395
Visualizing Difficult Subjects
Time lapse photography helps demonstrate plant growth and the unfolding of a blossom.
by Marjorie A. Clark
H
OW far is it to the nearest star? How does
a bat see where it is going? Does a humming bird
fly backwards? How do crystals form?
The preparation of films and filmstrips for
teaching science posed many problems for us
here at the Moody Institute of Science. Often
pictures, charts and diagrams fail to get across
What ha|>pens when a metal ball is dropped into liquic
The high-speed camera tells the story.
396
Special high-speed camera "slows down" action.
certain concepts, and we had to find other meth-
fjds for visuahzing difficult subjects.
It seemed simple enough to send photogra-
phers to take pictures of plant growth. But plants
grew slowly and it took too long to get the whole
story. To explain such terms as tropism, turgor,
yjhotosynthesis, we had to show the actual work-
ing of the plant. We found the answer in time
lapse photography. Now the student can see the
root break through the seed and force its way
through the ground, and then the development
of the branch roots. Pictures of special experi-
ments with wet and dry areas reveal the root's
search for water. From above ground the stu-
dent watches the thrust of the shoot breaking
through the earth, the swaying rhythm of plant
growth and the beauty of the imfurling petal.
Telescoped into a few moments is the whole
story of a growing plant.
To explain the process of photosynthesis, both
camera and microscope were used, and as the
student sees the movement of the chloroplasts
in the plant cell he has a better understanding
of plant life at work.
In contrast, other things could be better illus-
trated when the action was slowed down. We
used a special high speed camera which takes up
to 3000 frames per second (125 times normal
speed to show what happens when an object
falls into a liquid, or when an egg is suddenly
shattered. In slow motion it is quite evident that
a humming bird really does fly backwards!
Whether we slow down the action, or compress
three days into a brief eighteen seconds, we are
opening the door into the world of relativity,
and helping the student to gain new perspectives
in the relationships between time, distance, and
matter.
Traveling just under the speed of light, it
would take eighteen years to make a round trip
to the world's nearest star and back, yet the per-
son making the trip would age only one day
because his body functions would be slowed.
How could we visualize a subject of tliis kind?
A camera with a variable aspect ratio lens — like
those which spread out the cinemascope picture
to wide screen — solved the problem. It gave the
same effect as if the room were accelerated to
amazing speeds. In this way the student is given
some idea of the mystery of time, and just how
long the light that twinkles from a distant star
has been traveling on its earthward journey.
A school may have a collection of minerals-^
and students may have seen glittering crystals;
displayed on backgrounds of deep-toned velvet-
But to identify crystals witfi their role in the-
formation of the earth's crust, we became ama-
teur speleologists, exploring caves and pfioto-
graphing the results of crystal formations in-
limestone deposits.
In the laboratory, photomicrography was used'
to show the actual formation of certain crystals..
Now as the student watches a grain of salt dis-
solve and re-crystallize he learns that minerals,
follow their set patterns of angular precision.
To show beauty in nature, a polarizing micro-
scope was used to reveal various crystalline pat-
terns in all the colors of the rainbow.
Everybody knows that bats fly by night without
bumping into things, but we wanted to demon-
EdScreen & AV Guide — August, 1959
39T
(Above Left) Siiecial equipment is built to aid in filming
heart action. (Above right) Scientists say that moving
objects shorten in the direction of travel. These effects
were obtained by a camera with a variable aspect lens.
(Right) Demonstrations and special photographic effects
show what would happen if a man were traveling at
167,000 miles per second.
strata their way-finding ability and find out their
secret of night flight. That meant more cave
explorations to obtain bats for laboratory experi-
ments. An obstacle course was set up, and we
photographed the bats as they winged their way
between bars without even touching them. Then
we blindfolded the bats. They flew through the
bars again. But when we tied their mouths shut,
they bumped into the sides of the course. A
special microphone and amplifier revealed the
fact that bats made high-pitched sounds as they
flew, which echoed back from nearby objects,
thus guiding the bats in flight. Here was the
principle of sonar demonstrated in a way which
could be easily understood, even if it proved
disconcerting to realize that bats had been put-
ting into nightly practice for centuries a method
of way-finding men only recently discovered.
Other animals have been brought to the lab-
oratory to find out and then to illustrate for
science classes just how they function, among
them the electric eel and the sloth which, even
in a laboratory, prefers to hang upside down.
We found that the structure and function of
our bodies was not always easy to explain or
illustrate. Comparison to a camera, for example,
helped when dealing with the human eye, but for
the most part man-made machines only served
to demonstrate the superiority and complexity of
the human machine.
Without doubt the most difficult subject to
visualize was the valve action of the human
heart, and yet it was a vital part of the story of
the blood stream. The result has appeared in
newspapers and scientific journals across the
country. Scientist and heart specialist worked
together to build a jjump that would make a
dead human heart pump water in the same way
that blood flows through a living heart. Then,
through specially designed "windows," cameras
recorded the operatiton of the aortic and mitral
valves from outside and from within the heart.
One of the results of this has been the appear-
ance of "heart machines" in science fairs all
across the country!
With today's advances we are constantly faced
with new problems in visualization, but writers,
scientists, artists and photographers work to-
gether to make science exciting and understand-
able for the students in our schools.
398
EdScreen & AV Guide — August, 1959
"In equipment— as in building — today's investment has to pay off in
the future. That's one reason we picked Kodak Pageant Projectors"
"When we were planning our new school, we asked
two questions about every item that we had to pur-
chase: How long will it last? How much maintenance
will it need? This concern with value over the long
run led us, for instance, to select terrazzo for our
corridors. And the same thinking influenced our
choice of Kodak Pageant Projectors."
Learn, yourself, why Kodak Pageant Sound Pro-
jectors offer years of low-cost, trouble-free use.
The Kodak Pageant Sound Projector never needs
oiling, cannot suffer damage from improper lubri-
cation. Let any Kodak AV Dealer give you the
complete Pageant story. Or write today for Bulletin
V3-22 . . . yours for the asking without obligation.
Kodak Pageant Projector /
EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
idScreen & AV Guide — August, 1959
399
(1) Here is one of the oldest and most effective visual aids— the lime-honored chalk-
board. But sometimes even in top quality boards, things go wrong.
Chalkboards
in Action
by E. Milton Grassell
D
o chalkboard problems come up in your
work? They certainly do in mine! For instance,
questions like these continually pop up:
Will colored chalk erase?
What causes white ghost marks?
Why do boards get hard to write on and
difficult to erase?
How can chalkboards be used more effec-
tively?
If answers to specific questions like these will
help you help teachers use chalk and chalkboards
more eff^ectively, you will be interested in the
accompanying pictures and captions that answer
these questions and several more. These pictures
pinpoint the following chalkboard items:
1. Oil is life to bearings, but death to chalk-
boards!
2. White ghost marks are caused by "second"
and "third" grade chalks.
3. Olialk lor colored paper is impossible to
erase, but can be removed, and
4. Good grade colored and "white" chalks
erase readily and completely.
In addition, the accompanying pictures illus-
trate some good chalkboard work in attion.
These illustrations su]jport the following state-
ment made by a famous educator:
"Indeed, in no state or coiuiiry have 1 ever
seen a good school without a blackboard or a
successful teacher who did not use it frequently."
Yes, decades ago Horace Mann said that about
an imf)ortant teaching aid that is now called
the (li:ilkboard. His statement is still true lodav!
400
(li) Oil on the surface makes writing hard and
erasing diflicull; inferior grade "white" chalks
leave ghost marks and chalk made for paper can-
not be erased.
(3) Yet all these problems cin l)e solved by using
an abrasive on a damp cloth. Cionlrary to popular
belief, neither the abrasive nor the water will
harm any good grade chalkl)oard, providing it is
thoroughly rinsed after washing. Through a micro-
scope, the chalkboard surface shows up a series
of "hills" and "valleys." Unless the board is rinsed,
the glue that binds the chalk i)articles together
fills tlie "valleys." This |>r<xluces a glary surface
and one that is difficult to write on.
After rinsing, allow the board to dry (overnight
or longer) and then break it in by rubbing good
^ade chalk over the surface.
I) Work this dust into the Ijoard by vigorously
ubbing the siuface with a cloth or a felt-ribbed
raser. Allow a thin film on the board at all times
or writing and erasing ease. (Top grade chalk on
igh quality boards will leave ghost marks unless
he boards are chalked in.)
5) The best cleaning |)rocedurc is to use felt-
ibbed erasers, sej)arate chamois, or chamois-
>acked era-sers. Wi|)e the chamois-backed eraser
liter every stroke tn two on a clean cloth for
)est results.
(8) I'Liiiiaiicm outlines ot the human body, re-
gions, football fields, etc., can be made easily on
auxiliary chalkboards with felt-nib {)ens. Use an
oi)aque or fihnstrip projector to enlarge and
transfer the designs to the lx)ard. Write on the
outlined surface with good grade clialk. When
you erase, the permanent outline remains, readily
available for many visual illustrations.
(9) Third grade chalk (right) is easily recognized;
it is tapered and marked with air holes. It also
contains hard spots that scratch the chalkboard
surface, causing permanent damage. Second grade
chalk contains alxiut fifty percent clay, and leaves
"ghost" marks. Top grade chalk contains ninety-
five percent or more pure English precipitated
white. It writes and erases easily.
These pictures are taken from a film, "Chalk and
Chalkboards," recently released by Bailey Films,
Inc.
[6) Color adds emphasis, but be sure to use only
:op quality colored chalk made specifically for
halkboards. This will erase!
(7) Templates insure accuracy and save time when
making certain outlines that are often re|>eated.
A simple handle makes them easier to use. They
may Ik." made of heavy paper, plyw(KKl or hard-
IxKtrd.
Blue Book of AV Materials
The producer or primary distributor of
each item is indicated by name or coding
appearing in CAPS following the title
and classification of material. You should
contact such sources for purchase or
rental, or any additional information de-
sired. Addresses will be found in the
Directory of Listed Sources at the end
of this BLUE BOOK.
ALPHABETICAL TITLE INDEX Pages 441-44
DIRECTORY OF LISTED SOURCES Poges 447-44
READER SERVICE COUPONS Page 44
KEY TO ABBREVIATIONS
mp^motion picture
fs — filmstrip
si — slide
trans — transparencies
rec — recording
LP — 33-1/3 r.p.m. microgroove record
Tape
min — minutes (running time)
fr — frames (filmstrip pictures)
si — silent
sd — sound
R — rent
b&w — black & white
col — color
Pri — Primary
Int — Intermediate
Jit — Junior High
SH — Senior High
C — College
A — Adult
TT — teacher teraining
AGRICULTURE
Farming in Europe and Asia mp UWF
20min sd b&w $110. Specialization
in agriculture outgrowth of climate and
basic needs of population. Vineyards
in France, wheat fields of eastern Eu-
rope, olives in Greece, date palms in
Africa, rice In China, sisal, kapok and
tea in Indonesia. Pri. El. Int.
Farming in North and South America mp
UWF 20mln sd b&w $100. Influence
of climatic and economic conditions,
mechanized farming In north, mainly
hand labor in south. Wheat, corn, cot-
ton, vegetables, fruits, coffee, bananas.
Pri. El. Int.
From This Land mp ASSOCIATION 15
mIn col free. Father tells his young
son about the changes wrought in agri-
culture by mechanized heavy-duty
equipment, conservation, crop rotation,
and other modern techniques. Fire-
stone sponsored. JH SH A
ARMED FORCES
The Battle of Leytc mp UWF 26mln sd
b&w $50.03. U. S. Army film reviews
the invasion of the Philippines from
October through December 1 944; bat-
If you wish further information about any of the following materials, use the Reader
Service Coupons or write EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE, 20C
Lincoln Park West BIdg., Chicago 14, Illinois. We shall be happy to forward yoi
requests to the sources of these materials.
Prices given for audiovisual materials are subject to change. Check with the prt
ducer or distributor of a particular title for the latest sale or rental price.
This indicates that the material is reviewed by AUDIO CARDALOC.
tie actions Involving the 10th and
24th Corps, Sixth Army, and the 3rd
and 7th Fleets. JH-A.
The Big Picture mp UWF 29min sd b&w
$56.21. U. S. Dept. of the Army film
of major battles of World War II and
their sites today. JH-A
Share a Proud Tradition mp UWF 15mln
sd b&w $29.79. The U. S. Marine
Corps as a career opportunity for young
women. SH
ARTS, CRAFTS, CINEMA
ARTS
Artists of flolland 2fs EBF si col $12; ea
$6. Two strips each approx. 44 fr.
Vincent van Gogh and Rembrandt.
Each work is preceded by text mate-
rial Including the name of the painting
and the year it was painted. FIbo Col-
or. SH C A
Building Children's Personalities with
Creative Dancing mp UC 30mln sd
col $275 b&w $135; r $7.50-$5.
The range and quality of expression
children can find In creative move-
ment to music. TT.
Creativity mp USDA I Imin sd col. Pris-
matic color patterns and nature scenes
from our national parks and volcanic
areas focus attention on narrative that
goes from Genesis to Shakespeare in
weaving the film makers' presentation
of man's capacity to conceive. Imagine
and create. Workshop film employing
a wide variety of techniques (e.g. de-
layed title, stills, stock footage, etc.).
Art, music, cinema, science, soci
studies. SH C A
A Dancer's World mp REMBRANDT 3
mIn sd b&w $175 r $17.50. Martf
Graham and her company in special
choreographed basic techniques ar
excerpts from repertoire. SH C TT
Dance Your Own Way mp UCLA 10 mi
sd col $110 R $3.50. Film design*
to be shown to children by teachers
developing spontaneous expression
dance rhythms. K-P TT
Foil mp GENERAL FILMS 9min sd cc
An Imaginative documentary trocir
the moods of a single day in Qutumi
Famous Art Masterpieces in Sculpture
COLSLI col 38c-50c depending c
quantity. Several hundred slides llste
In free 1 6pp catalog. SH-C-A
Fifty Years of Modern Art slides IVA
col set 227 slides $68.10 in cardboai
mounts; $90.80 in aluminum. Parti,
sets also. Photographed at Brusse
Fair 1958 and later modern art show
Fifty Years of Modern Sculpture si IVA
col set (71 slides) $21 .30 cardboan
$28.40 aluminum. Photographed ■
the Brussels Worlds Fair 1958 ar
other European exhibitions.
The Hunters mp CONTEMPORARY 6
mIn sd col $400 r $40; b&w $275
$25. Winner of the 1958 Flaherl
Award, produced by Film Study Cente
of the Peabody Museum. Africa
hunters' quest for food, in senslflv
photography and narration, plus an oc
casional background chant, providf
402
Ec'Scree- & AV Guide — August, 195'
exceptional camera-study of primitive
culture. SH C A
>nk and Rice Paper mp CONTEMPO-
RARY I5min sd col $175 r$I5. Lo-
well Naeve explains the specific tech-
niques involved in woodblock printing;
the artist's work is shown in detail.
HC C A
taking Wood Sculpture With Files mp
COX 13min sd col $135. A boy learns
from a sculptor how to shape a horse
from a block of wood, by filing, el jh A
Masters of Modern Art (additions) 2fs
LIFE si col ea $6. The Art of Van
Cogh. The Art of Matisse — Part I.
SH C
ilurder on the Screen mp KODAK 22
min sd col free. "Murder" mystery
treatment of a case of damaged mo-
tion picture film. Projectionist, TV
station, distributor, lab technician each
insists he could not have been the
guilty one. Shows the contribution
each makes toward the picture on the
screen. JH-A
Museum of Art mp UWF 27min. sd col
$145.39 (less 10% to schools and
other nonprofit organizations). USIA
film now made available for domestic
use. Major museums shown inclucfe
the National Gallery, Philadelphia Mu-
seum, Museum of Modern Art (NY),
Chicago's Art Institute, and Boston's
Museum of Fine Arts — but also smaller
institutions in cities like Montclair,
N. J. and Hagerstown, Md. Many
priceless masterpieces shown in excel-
lent color photography. JH-A
The New Age of Architecture mp AR-
CHITECTS 42min b&w free. Impact
of architecture on society is developed
in interviews with 16 of the nation's
leading architects and engineers, in-
cluding Frank Lloyd Wright, Miles L.
Colean, Victor Cruen, Buckminster Ful-
ler. Henry R. Luce outlines the chal-
lenge to create" the first modern, tech-
nological, humane, prosperous and rev-
erent civilization." HS C A
»rint With a Brayer mp BAILEY 8min sd
col $75. Creative use of impr>ess tech-
niques and examples of many types of
results obtained. JH-A
tembrandt: Painter of Men. mp CORO-
NET sd col $192.50 b&w $105.
Honoring the 350th anniversary of
Rembrandt's birth, this film, commis-
sioned by the Netherlands goverment,
draws upon more than 60 original
paintings, the largest collection ever
assembled. Films tell story also of the
life of the painter. SH C
^ Sculptor Carves a Giant mp COX 16
min sd col $150, Sculptor Carroll
Barnes carves wooden figure with aid
of group of college students. SH C A
Silhouette Fairy Tales (additions) mp
CONTEMPORARY lOmin sd b&w ea
$50 r$3. For more titles in the Lotte
Reiniger fairy tale series: The Magic
Horse; Grasshopper and Ant; Snow
White and Rose Red; Frog Prince; The
Three Wishes. Earlier series included
six children's tales and three adult
stories: Pagageno, Carmen and Gala-
thea.
U.P.A. Cartoons (series) mp CONTEM-
PORARY lOmin sd col r$5. Eleven
whimsical, sophisticated exploits of
Mister Magoo; McBoing, Patsy, Mad-
eline and their pals.
BUSINESS EDUCATION
Duties of a Secretary sfs UNDERWOOD
22min 140fr sd (LP) col $5. Right
and wrong way for secretary to exer-
cise initiative, organize work, practice
good human relations. HS
Effective Salesmanship 5 mp ICR ea
15min @ $135. (Preview service
charge $10 ea.). 1: How to Keep
Your Customers Yours. 2. How to
Handle Price Resistance. 3. How to
Plug Time Leaks. 4. How to Pack-
age Your Personality for Greater Pull
Power. 5. How to Help Your Cus-
timer Overcome Decision Fear. A C.
The Engineering of Agreement mp
ROUNDTABLE 22min sd col $240
b&w $140. A salesman tries hard —
too hard — until he is shown how to
look at himself from the other man's
side. Film closes with 10 dramatized
situations of customer reaction, each
stopped for discussion of "What would
you say?" in applying the principles of
winning agreement as brought out in
the first part. TT A
How To Multiply Yourself sfs ABP 80fr
LP loan to company sales meetings, ad-
vertising and sales clubs. The role of
business paper advertising in multiply-
ing impacts, preparing ground for sales
calls, developing new prospects. Amus-
ing art, solid logical narration. A
How to Take the Guesswork Out of Your
Hiring 12 sfs ICR sd col $395. Dr.
Robert N. McMurry narrates the series.
Titles include: The Stakes Are High;
Screening Out the Unqualified; Sensi-
ble Psychological Testing; Checking
with Others; The Patterned Interview;
How to Conduct the Patterned Inter-
view; Basic Character Traits; Motiva-
tion I & II; Emotional Maturity I & II;
Making the Final Rating. A.
Imagination at Work mp ROUNDTABLE
22min sd col loan. Hinged upon story
of heir to brick factory overloaded with
bricks, psychological research contrib-
utes to realization of the need for
sensitivity, fluency, flexibility and
originality in the solution of business
problems. A C
Money — Forms and Functions fs AMEX-
PRESS 50fr si col free to schools and
banks. How currency, checks, letters
of credit, travelers cheques and other
forms of money were created to meet
specific needs. JH SH
The New Role of Decision Making. 5mp
ICR ea 15min $135 ea. Preview
service charge $10 ea. against future
purchase. 1 : Decision Phobia. 2.
How to Create the Best Climate in
Decision Making. 3. Communications
— The Life-line to Good Decisions,
4. Fact Finding — Motivational
Metliods. 5. How to Put Your Deci-
sions to Work. Meeting leader's guide
and visual digest with each film. A. C.
Office Supervisors' Problems: The Grape-
vine mp MH 9min sd col $125 b&w
$65. Effect of rumor on office morale.
One of a series which includes: The
Follow Through; How Much Coopera-
tion; In the Middle; The Bright Young
Newcomer; and By-Passed. Series price
col $675; b&w $350. Reviewed
ESAVG 2/59 p90. SH C A
Over-the-Counter Selling. 5mp ICR ea
15 min @ $135. (Preview charge $10
ea.). 1. How to Say "No" Without
Giving Offense. 2. How to Sell Crea-
tively Without "Pushiness." 3. How
to Keep Your Customers Coming Back
... to You. 4. How to Help Win
New Customers. 5. How to Merit the
Rank of a Professional. A C.
Sales Report — Zero sfs TRANSFILM 12
min sd col loan. Purposes and produc-
tion process of a sound slidefilm, in-
cluding excerpts from typical produc-
tions. A
20th Century Bookkeeping and Account-
ing 3fs SVE si col set $16.20; each
$6. Part I : The Opening of the Book-
keeping Cycle. Part II: Using the
Books. Part III: The Closing Phase of
the Bookkeeping Cycle. SH.
Yoiir Attitude is Showing sfs ICR 47fr
LP. $79.50; $10 approval service
charge. Includes guide, mobile, set of
participation cards. Emphasizes per-
sonal attitude as key to business suc-
cess. A.
EDUCATION
Ambassadors With Wings mp EXCELLO
28min sd b&w loan. Young civil air
cadets visit each other's country to
learn how otherlanders live and work
and study. James Stewart narrates this
film commemorating the 10th anni-
versary of the International Air Cadet
Exchange. SH C
". . . And Gladly Teach" mp NEA 28min
sd col $170; b&w $75. The teachers
- — and especially the new teachers —
and the company they keep. Designed
to attract outstanding young people to
the teaching profession, and to provide
thoughtful laymen with greater under-
standing of its importance. HS C A
Breaking the Language Barrier mp MR!
sd b&w loan. Language laboratory in-
struction methods at Pomona College,
based on TV network program. TT A
Carpet Under Every Classroom mp HOCH
17min sd b&w $100. The functions of
a high school librarian, services to
teachers and students. TT SH
Children Who Draw mp BRANDON 38
min sd b&w with some scenes in color
$250, r$22.50. Art teacher is able to
reach 5-7-year-old Japanese children
through their creative paintings. Win-
ner of many evaluator's plaudits and
international awards (Venice, Cannes,
the Hague, USA-Robert Flaherty
Award). C TT A
idScreen & AV Guide — August, 1959
403
The Challenge mp NEA 28min sd b&w
$45. Penetrating pictorial summary of
the 1955 White House Conference on
Education. Produced by Westinghouse
Broadcasting Corp. SH A
Citizenship in Action mp EFLA — INDI-
ANA. 23min bCrw $100. High school
students report to special studies class
on their survey of good citizenship;
application to school and adult life;
what a student council is and does.
JH SH PTA TT A
Club Officers in Action 3fs EDUFS si col
set (3) $16.50. Intended to be shown
prior to election of class or other
school organization officers. I : The
President. II: The Secretary. Ill: The
Treasurer. EI-HS
Combination for Communications 9fs
plus 107p manual, INDIANA. Titles:
Better Bulletin Boards; Lettering In-
structional Materials; Wet Mounting
Pictorial Materials; How to Make
Hand-Made Lantern Slides; Handmade
Materials for Projection; Tape Record-
ing for Instruction; Passe Partout
Framing; High Contrast Photography
for Instruction; Photographic Slides for
Instruction. TT C A
Comenius, J. S., 1592-1670 fs UNESCO
si b&w $3.25. Highlights of the career
and work of the exiled Moravian bishop
often termed the "father" of visual
education. Reviewed ESAVC 1/59
p37. SH C TT A
Crowded Out mp NEA 29min sd col $170
bGrw $75. How overcrowding of
schools results in children "crowded
out" of their right and opportunity to
learn. Frustrated teacher tempted to
resign; puzzled parent finds classes
conducted in corridors and basements,
project materials crowded out of class-
rooms to make room for more seats.
The 8th in a series of fine films pro-
duced by the NEA on urgent school
problems. SH A
A Design for Physical Education in the
Elementary School mp WAYNE 23min
sd col $190 b&w $105. Classroom
teacher and PE specialist collaborate
in serving four 9-10-year-old problem
children, against wide background of
physical education activities. TT A.
A Desk for Billie mp NEA 57 min. sd col
$325; b&w $110. The true story of a
migrant child who found opportunity
in schools across America, despite the
apathy and even hostility of her father.
SH A
The Fraternity Idea mp INDIANA 22min
sd col $200; b&w $100. Champions
frat life on basis of its role in develop-
ing character of the college students
who join.
Gregory Learns to Read mp WAYNE
28min sd col $235 b&w $135. A real
teaching situation in which children
are taught to recognize, understand
and pronounce words and acquire
phonetic and other recognition skills.
TT A.
Interview with Robert M. Hutchins rec
FOLKWAYS 10" LP. Hutchins com-
pares socio-economic situation of 1958
with that of 1921, 1933, 1945. Dis-
cusses Fund for the Republic and Com-
mission on the Freedom of the Press.
Problems of maintaining a free society
in the 20th Century. SH C A
Learning As We Play rec FOLKWAYS LP
$5.95. Music and songs for exceptional
children, stressing mental health, so-
cial, language and physical develop-
ment. Pri TT
A Longer Shadow mp SREB 15min sd col
apply. Sixteen southern states foster
higher education by means of student
contract program. Senator Lister Hill
(D, Ala.) narrates. Available from
SREB and 16 state film libraries. A TT
Magazine to Transparencies mp FLA-
STATE 12min sd col $90. Rubber ce-
ment technique for lifting pictorial
material from magazines for overhead
or slide projection. Caution on copy-
right restrictions. TT
Making Teaching Effective fs OSU 39fr
si b&w $3. The curriculum atmos-
phere in which audio-visual materials
are most effective. TT.
No Teacher Alone mp NEA 20min sd col
$100 b&w $40. The significance of
teachers' professional organization with
special reference to the National Edu-
cation Association. SH C A
Our School Life (Japan) fs OSU 45fr si
col $4. Typical day in life of a mod-
ern Japanese school. EL
Parliamentary Procedure for 4th-7th
Grades 2fs EDUFS si col $11 (2). I:
Order of business and how to conduct
the meeting. II; Election of officers
and operation of committees. El
Parliamentary Procedure In Action 3fs
EDUFS si col $16.50 (3). Based on
the book "The How in Parliamentary
Practice" with special reference to
Roberts Rules, especially helpful for
new officers of student and adult
groups. SH-A
Pictures Teach at Penfield mp EK 1 8min
sd col loan. The role of audiovisual
materials in today's elementary and
secondary education is outlined for
laymen and educators in actual case
study of use of films, slide, filmstrips
and other audiovisuals in an upstate
New York school district. Students
and teachers play themselves. SH-A TT
Plan for Learning mp USTEEL 30min sd
col loan. A new school takes the place
of the old. The role of the superin-
tendent, architect, citizens committee,
teachers. The purpose of the film is
to suggest a broad system of proced-
ure for communities faced with the
need for additional classrooms. A TT
C
Point of Decision mp OSU 17'/2min sd
col $160 b&w $60. A school board
meets to discuss the addition of a full
time guidance counsellor to the faculty.
Each brings his own viewpoint, the is-
sue is not fully resolved in the film
but is brought to the "point of de-
cision." SH C A TT
PTA at Work fs VEC 34fr si b&w $3.50
with dual script, one for students to
explain purposes for the organization,
the other for PTA members. JH-A
Reading Films 17mp PURDUE 4min
b&w sd. Paced reading exercises rang-
ing from ] 58 to 470 words per minute
silent, 237 to 705 sound. Narration,
essay, biography, popular science and
history texts. For intensive reading
course or English. Set, with manual
and 30 test booklets $1 15. SH
Report Card on Vision mp B&L 1 5 min sd
col loan. Nine-year-old Nancy, with
typical vision problems, gets eye tests
at school and improves her work and
adjustment, TT PTA
School Progress 1800-1958 (24 color
slides). Schools, books, equipment of
various types at different periods; as
shown on education demonstration
train. Set (24) $9.05 incl. postage.
WALTSTERL.
Section Sixteen mp NEA 13'/2min sd
b&w $25. Highlights in the history of
education in the United States, with
implications for today's schools. Pro-
duced by the Westinghouse Broadcast-
ing Company. SH A
Sharing Sex Education (series) 4rec
ERSERVE 45 rpm ea $2.20. (Separate
subject on each side 4-6 min) . Titles:
The Story of the New Baby (Ages
5-8); and Questions About Birth
(5-10); Mating — the Role of Mother
and Father and How the Baby Crows
(8-16); Changes in Girls — Menstru-
ation, etc. and Girls, Boys, Strangers
and Friends (8-16); Changes in Boys
— Pimples, Emissions, etc. and A Posi-
tive Attitude Toward Sex (8-16).
Guide carries 25 drawings, 170 ques-
tions and answers. Records may be
played directly to children. A TT
A Story of Two Men mp CHRISTOPHERS
30min sd b&w $30. Life of Abraham
Lincoln's teacher, Mentor Graham.
JH-A
The Student Council in Action 3fs'
EDUFS si col set (3) $16.50. 1. How
To Make the Student Council More
Effective. 1 1 : How the Student Council
Solves a Real Problem. Ill: 50 Prize-
winning Ideas for the Student Council.
SH
Teaching Today mp USC 1 4min sd col
$120; r$4. Six points that mark a
"profession"; why teachers qualify as
professionals, the schools as big busi-
ness, sync-sound sequences show the
difficulties of school finance. SH C
A TT
Teaching Tools (series) 9fs OSU si col
$4 ea. How to Keep Your Bulletin
Board Alive (33fr). A Parade of Bul-
letin Boards (46fr). Actual class-
room boards analyzed. How to Make
and Use the Felt Board (54fr). Im-
proving the Use of the Chalkboard.
(44fr). Handmade Lantern Slides
(51fr). The Diarama as a Teaching
Aid (59fr). The Opaque Projector
(46fr). A Simple Exhibit Technique'
(40fr) useful rig for classroom or
hall. Making Geographic Modelsi
(55fr) in three-dimension from anyi
map showing elevations. TT.
The Cranford Story mp ESSO 1 5min sd'
col free. How a Junior High School
makes use of free materials supplied
404
EdScreen & AV Guide — August, 1959-
by Industry to help teachers improve
science instruction. Jr. High students
in Cranford, N. J. are the "actors."
TT PTA.
hey Voted Yes mp MEA 25mln sd col
loan. How school and community
work together for a better understand-
ing of what makes for better educa-
tion, and for better understanding of
school finance. TT A
his Is Exploring mp 6SA 25 min sd
col $155. Solution to America's teen-
ager problem offered in the program
of Explorer Scouting, from skin-diving
to electronics, from high adventure
to hi-fi. SH A.
he Unique Contribution mp EBP 35mln
sd col loan sale $150. Purpose and im-
portance of educational sound motion
picture illustrated with examples of
EBF productions. TT A
'hat About School Spirit mp MH 15mln
sd b&w $85. High school student
body inspired by athlete's pep talk. SH
/hy the Kremlin Hates Bananas mp
ASSOCIATION ll'/2min col sd Free.
Honduras agricultural schools main-
tained by United Fruit Co. SH A.
FEATURES
attle Hymn UWF 1 I Imin col bCrw also
Cinemascope. Guilt ridden bombar-
dier, former clergyman, atones by he-
roic work on behalf of Korean orphans.
JH SH A
ullfight mp CONTEMPORARY 76min
sd b&w r$35. Documentary history of
the traditions, customs and techniques;
featuring arena "greats." SH C A
he Children Are Watching Us mp BRAN-
DON 85min $45 up. Italian dialog.
English sub-titles. A child adrift in
a violently incompatible society. The
first collaboration between Vittorio de
Sica and Cesare Zavattni, later pro-
ducers of Bicycle Thief and Shoeshine.
CA.
avy Crockett mp DISNEY 93min sd col
r$22.50. Technicolor feature length.
(Fess Parker)
ernandel the Dressmaker mp (French)
BRANDON 84min; English subtitles.
$32.50 up. France's first funny man
inherits a dress salon and has a high
old time with illicit amour and haute
couture. C. A.
iift for Music mp (Russian) BRANDON
89min $32.50 up. Excerpts from
Clinka, Tschaikovsky, Bach, Beethoven,
Mozart and Grieg are played by stu-
dents in this story of a young war
orphan who proves a musical prodigy.
PC.
reat Day in the Morning mp IDEAL
92min col $26.25. Robert Hardy An-
drew's best-seller about the early days
of Denver, at the eve of the Civil War,
brought to screen.
Robert Stack.
Virginia Mayo,
Kelly and Me UWF 86min col bCrw also
Cinemascope. Van Johnson and Piper
Laurie, plus Kelly, their dog, make up
vaudeville trio.
Lourdes and Its Miracles (French) mp
BRANDON 90min. Re rental, apply.
The pilgrimage, with its processions,
singing rituals — and then the cam-
era is witness to the cures reported
while the film was being made.
Recommended by the Bishop of
Lourdes. C A.
Man in the Shadow mp UWF 80min
col; also Cinemascope. Killing of a
Mexican laborer triggers resistance of
ranch owner empire to law enforce-
ment by courageous sheriff. Jeff
Chandler, Orson Wells.
Princess Cinderella 72min UWF. 72min
r. Whimsical projection of what hap-
pened after the wedding and before
she and her prince could truly "live
happily ever after." Amusing sequel
in the spirit of the classic tale. JH-A
Pursuit of the Graf Spec mp UWF 1 06min
sd b&w. Re-enactment of the chase of
the German pocket battleship by Brit-
ish warships and the battle off Monte-
video.
Rob Roy mp DISNEY 82min sd col
$22.50. The story of the "Highland
Rogue" who fought to save his clan.
Texas Lady mp IDEAL 86min col $26.25.
Attractive newspaper woman battles
land and cattle barons of the '80s.
Claudette Colbert, Barry Sullivan.
Photo above illustrates LuXout DIM OUT draperies softening outside liEht.
Classroom audio visual light control requirements differ according
to circumstances. Many prefer total BLACK OUT light control; however,
since LuXout led the way with DIM OUT light control draperies,
many architects and engineers have indicated a preference for better
student rapport through the use of LuXout DIM OUT draperies.
LuXout offers both types to fulfill all light control classroom TV or
audio visual projectiott needs. _... .:■.,■ . ... , ^.-^,.,.;iv..
For the answer to your light control problems,
consult your LuXout Distributor or contact:
Free brochure,
DIM OUT Folder
and color samples
available upon request.
INCORPORATED
Department AV
1822 East Franklin St.
Richmond 23, Virginia
dScreen & AV Guide — August, 1959
405
This Is Russia mp UWF 67min sd col
apply. Producer repcr^edly arrested
seven times while photographing "for-
bidden subjects"; coverage from Bal-
tic to the Chinese border. SH C A.
3 Feet in a Bed mp CONTEMPORARY
79min b&w r$45. Fernandel in French
farce of mistaken identity, plays an
unusual vacuum cleaner salesman. A.
The Time of Desire mp CONTEMPO-
RARY 86min b&w r$45. Two young
sister their mother dead, try to isolate
themselves from the man-dominated
world about them. Swedish, English
titles. A.
Twilight for the Cods mp UWF I 19min
col (standard and Cinemascope). Last
voyage of an ancient sailing ship in
the South Seas. (Rock Hudson, Cyd
Charisse. Arthur Kennedy)
Vitclloni mp CONTEMPORARY 1 04min
b&w r$45. Story of modern youth,
centered on young males raised in
idleness. Directed by Federico Fellini
(La Strada); top awards Venice,
France. Italian, English titles. A
Voice in the Mirror mp UWF 1 02 min
col (also Cinemascope). Alcoholic is
redeemed by his efforts to help others
overcome their addiction. (Richard
Egan, Julie London)
The White Sheik mp CONTEMPORARY
86min b&w r$45. Satirical comedy
inspired by serialized comic strip craze.
Young bride deserts husband to meet
the hero of strip-level novel. Federico
Fellini's first directorial assignment.
Italian, English titles. A.
Wichita mp IDEAL 8 1 min col $25. The
story of Wyatt Earp, the marshal who
sought to enforce the law so strictly
that he alienated his own supporters.
Joel McCrea, Vera Miles.
Wild Heritage mp UWF 78min col
(standard and Cinemascope). A
"Western" that concerns the young
people of frontier days and their prob-
lems rather than the violence of their
elders. (Will Rogers, Jr., Maureen
O'Sullivan)
GUIDANCE
Personal
Allen Is My Brother mp CHURCHILL
Umin sd col $100 b&w $50. Older
sister asked to take care of puckish
younger brother, finally adjusts to sit-
uation and establishes happier relation-
ship for whole family. Pri, A.
Are You Popular? (new edition) mp
CORONET llmin sd col $100 b&w
$55. Completely new version brings
this film up to date. Boy and girl are
popular everywhere they go because
they are friendly, considerate and In-
terested in other people. SH JH
Beginning Responsibility: Books and
Their Care mp CORONET llmin sd
col $110 b&w $60. Sue learns from
brother Tommy some of the important
steps in care of books, as something to
appreciate and enjoy. P.
Do You Dig Friendship? sfs ERCH 1 16fr
LP sd col $10 r$2.50. Humorous car-
toon art, "hep" dialog, somewhat jazzy
musical background tells the story of
Seymour, the teen-ager who somehow
was always alone until he learned that
to have a friend you must be one.
JH SH
Facing Reality mp MM 12min sd b&w
$75. Defense and escape mechanisms
used to avoid realities of life. Boy
shaken out of negative attitude. HS C
Crowing Up Day by Day mp EBF 10 min.
sd col $120 b&w $60. A birthday
party for third-graders points up the
importance of learning to "act your
age." Food, exercise, rest, behavior.
Pri. Int.
Habit Patterns mp MH 1 5min sd b&w
$85. Two girls contrasted, one sloppy,
tardy, unmannerly, the other the re-
verse. SH-C
How Much Affection? mp MH 20min sd
b&w $120. Going steady, petting,
limits of social mores and personal
standards. SH A.
Manners in Public mp MH 1 Omin sd
col $125, b&w $60. Girl realizes im-
portance of good manners when her
thoughtlessness almost loses her a good
friend. Ei.
Manners in School mp MH 1 2min sd
col $140 b&w $70. "Chalky," a car-
toon character, points out to a boy
the role of good manners. El.
Problems of Modern Dating rec ERSERV
33.3 rpm 18-20 min $6.90. Reverse
side: Hazards of interfaith Marriage.
SH C A
The Snob mp YAF 14min sd col $160
b&w $80. "Group Living" series.
High school girl's attitude causes her
classmates to label her a "snob." Film
seeks out causes for her behavior, chal-
lenges students to re-examine their
verdict. JH SH
Strangers mp DAVIS 1 Imin sd col $100
b&w $50. Positive behavior patterns
for school children when meeting
strangers; group travel and play. Pri-
JH A
Successful Scholarship mp MH 1 1 min sd
b&w $60. Average student achieves
goal in nursing career by rigorous self-
discipline. SH-C
The Troublemaker mp MH 13min sd col
$160; b&w $80. Futile attempt by
misfit to curry favor by tale bearing.
HS
Understanding Others mp MH 1 2min sd
col $140 b&w $70. Competition for
editorship of high school paper offers
discussion basis. SH
Understanding Parents, Education and
Self rec ERSERV 33.3rpm 40-min
$6.90. Individual differences, why stay
in school, positive attitude and per-
sonality, what about a job, bewilder-
ing parents, success, happiness. SH
What About Prejudice? mp MH 12mii
sd col SI 40; b&w $70. High schoc
group compelled to revise its distortei
image of prejudice victim. HS
Who Should Decide? (Areas of Parents
Authority) mp CORONET 11 min s.
col $110 b&w $60. Teen-age bo
and girl face typical problems involv
ing areas of parental authority an.
personal responsibility. Discussioi
basis. JH SH A.
The World Starts With Jimmy mr
CHRISTOPHERS. 30min sd b&w $3C
Sympathetic guidance straightens ou
an 18-year-old juvenile delinquent
SH-A
GUIDANCE
Vocational
Back on the Job mp AHA 16V'2min s
b&w $45. An oil worker who has ha
a heart attack makes successful transi
tion from idleness and doubts to fu
activity thanks to the help of an AH/
work evaluation unit, usually a cardi
ologist, a vocational counselor and
social worker, SH C A
Behind the Type mp EFLA 1 5min s
b&w $75. Journalism as a caree
stereotypes contrasted with real lif
activities of the reporter, advertisin
manager and news analyst. Produce-
by Penn State University. SH C
Decision for Life mp CHRISTOPHERS 3
min sd b&w $30. Dramatization c
early life and career of Florence Night
ingale. SH-A
Decision for Research 1 3mp AHA 1 5mi
sd kinescopes b&w loan. Produced b
NBC for the American Heart Associa
tion at NRTC, Ann Arbor, with fi
nancial assistance from E. R. Squibb (
Sons, for the purpose of interestin
high school students in biological re
search careers. JH SH A
Cetting Ready for College 3fs EDUF
si b&w set ( 3 ) $9. I : How to Choos
the Right College. II: How to Rea
the College Catalogue. Ill: How to Ct
Ready for College. JH SH TT A
Helping Hands for Julie mp ASSOCIA
TION sd col Free. Doctors, tech
nologists, technicians, nurses an
medical librarians rally to aid of 7
year-old brought to a hospital wit
a baffling illness. Presented by AM/
AHA and E. R. Squibb & Sons. SI
A C.
Lift Thine Eyes mp NWU 20min sd b^
$50 or loan. Training of a studer
nurse through three years' of study ;
the university-connected Evanston Ho:
pital School of Nursing. Produced b
advanced students at Northwestern
School of Speech. JH SH A
Member of the Team sfs NASW 86fr L
and script and discussion guide. Frei
Medical social work as a career. Stor
line shows how case worker helps I
prepare a little girl to face a heart opi
eration. SH C A
406
EdScreen & AV Guide — August, 195'
._. ., Jt
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
^A
Julius Caesar, set of 2 filmstrips in
black-and-white, presenting 97 scenes
in the M-C-M screen version of the
play. $6.00. With guide, $6.30.
The Vikings ■ — - In full color, 47 frames,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenia,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
Knights of the Round Table — A set of
two filmstrips. Part One, 25 fromes,
explains the background of the story,
its theme, its significance as on early
attempt to organize o league of notions
and how the United Nations Security
Council is the Round Table of today.
Port Two, 28 frames, tells the colorful
story of the great legend, bosed on the
M-G-M photoplay. $7.50.
The Gloss Slipper — The charming fairy
tole of Cinderello, told in a new way,
bosed on the M-G-M photoplay. 36
frames in full color. $7.50
Romeo ond Juliet — Shokespeore's greot
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona ond other Italian
cities. 44 frames. $7.50. With guide,
$7.80.
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50.
With guide, $7.80.
Alexander the Great — Biography of
the first mon to conquer the civilized
world, bosed on the photoplay. Shows
Alexander's effort to unite Europe and
Asio, o task with which the U N. is still
faced. 55 frames. $7.50. With guide,
$7.80.
Prepared by William Lewin, Ph.D.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Adventures of Robinson Crusoe — In
full color, 50 fromes, a cleor pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50.
With guide, $7.80.
Columbus — Block-ond- white, based on
the J. Arthur Rank production starring
Fredric March. 55 Fromes. $3.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
foiry tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Rodio
Pictures. $7.50. With guide, $7.80.
Qrsotest Show on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 os the best picture of
the year. 40 frames. $7.50. With
guide, $7.80.
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50. With guide,
$7.80.
idScreen & AV Guide — August, 1959
407
A NEW RELEASE
TECHNOLOGY AND
YOU
FOR SOCIAL STUDIES AND VOCATIONAL
GUIDANCE — UPPER ELEM. AND JR. HIGH
13 MINUTES COLOR $)30.00
Write for Preview Print or Study Guide
NEUBACHER PRODUCTIONS
10609 Bradbury Road Los Angeles 64, Calif.
Nursing in Communicable Disease Con-
trol sfs UWF col 45fr 4'/2min. The
role of the public health nurse. SH
C A
People With A Purpose mp RU5TEN
14min sd b&w $75. Social work as a
field of useful service for young peo-
ple seeking a genuinely rewarding vo-
cation. Produced by the National Lu-
theran Council. SH C A
Some Neighborhood Helpers 9fs EYE-
CATE av 40fr si col. Doctor, nurse,
pharmacist, optometrist, barber, beau-
tician, newspaper vendor, service
station, fish store as neighborhood vo-
cations. JH
Technology and You mp NEUBACHER
13min sd col $130. How recent de-
velopments in technology affect our
daily living, and their impact on stu-
dents' choice of a career. JH
This is Nursing mp UC 22min sd bGrw.
The role of the nurse, in cooperation
with the patient, his family and other
health workers. SH C A
HEALTH €r SAFETY
Assignment Children mp ASSOCIATION
20min sd col $75 r$5. Danny Kaye
brings gaiety to hundreds of young
hospitalized children throughout Asia
in tour for UNICEF.
The City Is a Playground mp ROTH-
CHILD 7min sd col $75 b&w $37.50.
A group of 6-10-year-olds, even in a
tenement atmosphere, adjust and de-
velop recreational outlets. El A TT
The Clothes We Wear mp C-W 1 1 min
sd col $100 b&w $50. Young boy and
girl find out why clothes keep them
warm; learn about animal, plant and
synthetic fibres and how they become
cloth. Pri El
A Community Keeps House mp FA 1 1
min sd col $110 b&w $55. A child is
introduced to the many workers and
their machines who collect our rub-
bish, clean our streets and schools and
other buildings. Elem
Conquest of Disease 6fs CREATIVE 50fr
ea si col set (6) $36. Titles: Harvey
and Blood Circulation; Jenner's Small-
pox Vaccine; Unmasking the Germ
Assassins; Disease and Diet (Vita-
mins) ; The International War Against
Diphtheria; Yellowjack and Mosqui-
toes. JH SH
Crisis mp EXCELLO 1 3min sd b&w loan.
How dairies cooperate with Civilian
Defense authorities in providing pure
drinking water in case disaster should
contaminate the natural supply. El
JH SH A
Danger: Roofers at Work, mp FLASTATE
1 8min sd col loan. Hazards on a tar-
. -roofing job are made plain as the proc-
ess is shown from start to completion.
A
Disney Safety Tales 6fs EBF si col «a $6.
Animated cartoon treatment of safety
problems faced by children. Series in-
clude I'm No Fool With a Bicycle. I'm
No Fool with Fire. I'm No Fool in
Water. I'm No Fool as a Pedestrian.
I'm No Fool Having Fun. How to Have
an Accident in the Home. P. Int. JH.
Domestic Vector Control by Basic Sani-
tation sfs USPHS sd col 6'/2min 49fr
Loan. Sale UWF. How to keep home
clean and fool the rats, flies, roaches,
mosquitos. JH - A
Dr. Carter Takes a Drive mp NYSDH 20
min sd col apply. How four residents
in a New York town encounter four
phases of dental disease, and what
their dentist was able to do about it.
SH A
•
Driving the Superhighways mp FORD 1 0
min sd b&w loan. Special problems of
fatigue ("turnpike trance") created
by modern superhighways, merging
traffic, passing, emergency stops, night
driving, entering and leaving high
speed roads. SH - A
A Fair Chance for Tommy mp TRACH-
TENBERG 12min sd b&w $65 R $5.
Shows how school children with par-
tial sight get special help to keep up
with their classmates. Produced on
grant from American Legion Child
Welfare Foundation. A TT PTA
Fire Training (Transparencies for over-
head projection). I: Basic Firefighting
( 1 26 multicolored transparencies plus
overlays) $425. 11: Aircraft Fire
Fighting and Rescue (40) $190. Ill:
Pumps (20) details interior workings
and operating principles of all prin-
cipal makes of fire pumps, $190. IV:
Effective Streams (271 $120. V: In-
direct Method of Extinguishing In-
terior Fires (80) $350. VII: Radio
Communication (15) $95. BRADY.
First Aid for Aircrew mp NFBC 28min sd
col $240. Least injured member of
crashed airplane takes over first aid
responsibility. Made for Canadian Air
Force instruction, useful for other first
aid trainees.
For All the Children mp HARVEST 18
min sd col loan. The N. Y. Herald
Tribune Fresh Air Fund experiment in
integrated camping for handicapped
and non-handicapped children. Actress
Mary Martin stars along with the chil-
dren of Camp Hidden Valley. A
For Wither Thou Coest NILES 12min sd
col loan. Lions Clubs program for pro-
viding seeing-eye dogs for the sight-
less. Training of the dogs and their
adaptation to their prospective masters.
Brief, worthy solicitation for donations.
JH-A
Gentleman Jekyll and Driver Hyde mp
NFBC 9min sd bCrw $40. Pointed at
the driver who drops his politeness at
the curb whenever he takes the wheel.
SH A
Help for Young Hearts mp AHA 14 '/a
min sd b&w $30. Vocational counsel-
ing and medical prophylaxis as the an-
swer to "after rheumatic fever — •
what?" A young girl's struggle to
achieve self-sufficiency despite the
handicap of an impaired heart. JH
SH C A
Health for Effective Living 5mp MH sd
b&w $100-$ 135. Correlated with text
of same title. Community Health Is
Up to You; Quacks and Nostrums;
Making Life Adjustments; Choosing
a Doctor; Should You Drink? SH C
Health Heroes: The Battle Against Dis-
ease mp CORONET 1 Imin sd col $1 10
b&w $60. The story of five great sci-
entists: Van Leeuwenhoek, Jenner,
Pasteur, Koch and Lister. Int JH
Healthy Families mp FA 1 Omin sd col
$110; b&w $60. Importance of
proper food, rest, outdoor play and
cleanliness in maintaining health told
by zoo doctor. Pri El.
How's Your Hearing? tape TAPEBOOK
7" 7.5ips dual track. Ten well known
musical selections make up half the
track, played for recognition purposes.
33 tone pairs and 75 word pairs are
designed to check aural acuity and dis-
crimination. TT A
Johnny's New World mp TRACHTEN-
BERC 16min sd col $110, b&w $75,
R $6. Care of children's eyes, one
of four school-age children needs this
attention. Myopia, hyperopia, strabis-
mus. Made for National Society for
the Prevention of Blindness. TT PTA'
A
Look Alert: Stay Unhurt mp NFBC 14
min sd b&w $80. Seeks to enlist chil-
dren into partnership with police to
promote street safety. El JH
Lucky You mp COCA-COLA 17'/2min
sd col free. Safety practices at home,
at school and at play for age group 5-
1 5. Does not cover safe driving rules.
Partly live, partly animated.
Making the Most of Your Face mp COR-
ONET 1 1 min sd col $110 b&w $60.
Diet, rest, good skin care, hair styl-
ing and careful use of makeup. JH SH.
Mosquito Survey Techniques mp USPHS
1 5min sd col loan. Sale UWF. Foi
health personnel engaged in mosquitc
control activities; how to collect, keep
records, evaluate results. C A
Off-site Monitoring of Fallout from Nu-
clear Tests mp UWF 29min sd col
Radiological activities of the U. S. Pub-
lic Health Services in the off-site are;
of the Atomic Energy Commission test'
site in Nevada. Intended for the infor-
mation and training of public health
and other personnel concerned with
the effect of nuclear fallout. C
One Little Indian mp NFBC 17min sd CO'
120 b&w $80. Puppet film abou^
Magic Bow's troubles when he en-
counters the hazards of city streets
JH SH A
408
EdScreen & AV Guide — August, 1959
II Your Feet mp AVIS lOmin sd col
$100. Ten rules for foot care demon-
strated by sixth grade boy. Pri-A
utboard Outings mp AETNA 20min sd
col loan. New outboard owners receive
instructions from U. S. Coast Guard
auxiliaryman on rules of road, launch-
ing, docking, navigation, skiing, rough
weather, overboard rescue, and the
importance of required safety equip-
ment. SH A
eople and Pets sfs HSUS 54fr LP sd col,
$1 service charge Includes booklet of
photos and narration text. Care of cats
and dogs, anti-cruelty laws, public
pounds, policies of humane societies.
Fits proficiency badge tests of Girl
Scouts. Pri-JH.
ubiic Health Aspects of Poultry Proc-
essing mp USPHS 23min sd col Loan.
Sale UWF. Sanitary measures in proc-
essing, storage, transportation and sale
of commercially processed poultry.
Recommends uniform inspection and
sanitation regulations. A C
each for Tomorrow mp NSCCA 26 '/2
min sd b&w $100; r $3.50; free for
TV. Easter Seal services for five crip-
pled children and adults, narrated by
Henry Fonda. A
escue Breathing mp AMERFP 21 Vimin
sd col $200 bCrw $110. Teaches the
techniques of mouth-to-mouth and
mouth-to-nose resuscitation now offi-
cially adopted by the American Red
Cross and American Society of Anes-
thesiologists. Easy to learn. "A child
can do it."
escue Party mp NFBC 29min sd b&w
$120. How a trained civil defense unit
tackles a collapsed building, clearance,
identification, tagging, record keeping.
SH A
ife Milk Saves Lives fs UNICEF 38fr
col $2. Improvement in milk process-
ing saves children who suffer from diet
deficiencies. UNICEF program in Asia,
South America and the Middle East.
JH SH A
lience Fights Tooth Decay mp TRACH-
TENBERG 13 Vimin sd b&w $70 R $5.
Facts of fluoridation, filmed in re-
search labs and dental clinics. A
le "Smith" System of Safe Driving mp
FORD 8min sd b&w loan. Instruc-
tional film illustrates good driving hab-
its. SH-A
luffy — Smokey Bear's Pal mp USDA
4min sd col apply. Cocker Spaniel is
a game little fire fighter. Pri. Elem.
le Story of Anyburg, U.S.A. mp DIS-
NEY 8min sd col $125. ($100 to
non-profit organizations) . Mythical
town, plagued by traffic troubles, puts
the automobile on trial — but has to
convict its drivers instead. Driver ed-
ucation.
ike Three Hearts mp AHA 27min sd
b&w Loan. The functions of the
American Heart Association in giving
guidance to people and communities.
Three cases are dramatized: a woman
with high blood pressure, an outdoor
worker in a strenuous occupation, and
a congenital organic defect. SH A
This is You Sfs EBF si col $48, indiv. $6.
Walt Disney's "Jiminy Cricket" acts as
story teller — You, the Human Being;
You and Your Five Senses; You and
Your Eyes; You and Your Ears; Your
Senses of Smell and Taste; Your
Sense of Touch; You, the Living Ma-
chine. Int. JH.
Tommy's Healthy Teeth mp CORONET
11 min sd col $110 b&w $60. On
losing one of his "first" teeth, Tommy
is especially interested in learning
about the different types and the job
each does. Brushing, diet, and visits
to the dentist. Pri.
Vision Tests. Supplementary tests for the
Keystone No. 46 Telebinocular. Pre-
school Test. Visual-Survey Short Test.
Ready-to-Read Test. Plus-lens test for
Hyperopia. Periometer attachment to
telebinocular to test side vision, espe-
cially important in driver training.
KEYSTONE VIEW.
Water for the Community mp CORONET
1 Imin sd col $110 b&w $60. Sources
explained in terms of the water cycle.
Purification. Distribution. JH SH.
The West Colesville Story rec FOLK-
WAYS 12" 33.3 rpm. Joseph Gotten
narrates dramatic story of a child's
struggle against leukemia and how it
involved the whole community. JH
SH A
You and Your Driving 6fs STANBOW si
col captioned set $28.50. Titles:
Driver Fitness; Walk Left — Bike
Right; Rules of the Road; Signs; Your
Responsibility; What Would You Do?
SH
HOME ECONOMICS
Basic Technique for Home Landscaping
mp USDA 1 1 '/zmin sd col apply. Pro-
duced in cooperation with the Ameri-
can Association of Nurserymen, the
film outlines the considerations that
govern landscaping for front public
area, play and garden space, and
private outdoor living areas. SH C A.
Blue Jeans mp DENIM 6min b&w loan.
How cotton becomes denim, and denim
becomes jeans for boys and work
clothing that has worthy place in our
culture and history. JH A
Child Care Problems of Physically Handi-
capped Mothers mp UCONN 30min
sd col $145; loan $1 service charge.
Problems of orfhopedically handicap-
ped homemakers; how various tasks
are done and how they could be
improved. TT A C.
Fabulous Fashions mp CANYON 1 7min
sd col $150. American Indian arts and
southwestern scenery and climate as
the inspiration for a new fashion trend.
SH C
;•; PHOTO
!; TOOLS
:; INDEX
':: . CAMESAS
;!! Hug« Cu«lon> Bu'
i:'; . ACCESSORIES
"• . DEVELOPING
■:: EQUIPMENT
Hi • o"^'"
I! I • SOIAR
li I ENIARGERS
•• !
J! ! . STROBE
lli .^UOHTINO
ijyi^ElECTRONlC
"i^H pholo Op""
OPTICS-
Icnsei fTo*"
Peanut" to
Big B«rtha»
T PRINTERS
, PROCESSING-
V Poke. lEEOAl
Sloinle" Steel.
'projectors
slide equip.
TIMERS
i eared to
idustrial
Scientific &
Commercial
Uses
itndi Annual
World Famou>
"lens Bonk
BURKE a. JAMES, INC
32) S Wabash "^
ESAVG 859
Homemaking Degrees of Achievement fs
EDUFS si col $6. Encouragement of
girls in homemaking classes and FHA
work. SH
Over the Backyard Grill mp UWF Mrnin
sd col loan. Demonstrates preparation
of wide variety of foods over the out-
door grill. SH-A
Pork 'Round the Clock mp UWF 14min
sd col loan. Many ways to cook and
serve pork. SH-A
Thanks to Beef mp UWF 14min sd col
loan. Many healthful and economical
ways to serve beef. SH-A
"Where There's a Will" mp UCONN 28
min sd col $165; loan $1 service
charge. How four handicapped mothers
make adjustments to resume their
home responsibilities. Introduction by
Dr. Lillian M. Gilbreth. Both chal-
lenging and reassuring to handicapped
mother and to her family. A C.
INDUSTRIAL ARTS
Grinding Wheels and Their Application
mp SIMONDS mp 24min sd col. Free.
Different types of wheels, their pur-
poses and identifying symbols. Indus-
trial arts classes, in-plant training.
SH A
dScreen & AV Guide — August, 1959
409
Industrial Arts (Series) limp MH sd
b&w $60-$80. Titles: Boring and
Drilling Tools; Chisels and Couges;
Hand Saws; Joining and Cluing;
Knowing Woods and Their Uses;
Measuring and Squaring; Planes; A
Safe Shop; Using Screws and Nails;
Wood Finishing; Why Study Indus-
trial Arts.
Mechanical Drawing (Series) 8mp MH
sd b&w $55 - $100. Correlated with
French and Svensen text. Titles: Aux-
iliary Views I and II; Language of
Drawing; Sections; Shape Description
I and II; Shop Procedures; Size De-
scription. Set of 6 correlated film-
strips, 3 in color, $42. SH C
Vocational Education (series) 52fs MH
b&w. Series include: Automotive Me-
chanics (15fs); Mechanical Drawing
(6); Metalworking (6); Photographic
Darkroom (13); Radio Servicing (6);
Shopwork (12). SH
INDUSTRY:
TRANSPORTATION
Aluminum fs STANBOW si col $5. His-
tory of production from 1807; mining,
reduction, fabrication. NFBC produc-
tion. Reviewed ESAVC 5/59 p260.
JH SH
American Achievement 5mp UWF free.
Titles: Destination Earth, 1 5min, man
from Mars in animation story on Amer-
ican economics. American Frontier,
29min, how industry creates new jobs
and community growth; Born in Free-
dom, 29min, commemorates the 100th
anniversary of the discovery of oil in
Pennsylvania; Barrel Number One, 29
min, how geologists survey oil re-
sources; Man on the Land history of
farming and its mechanization. SH A
The Big Train mp NYC 30min sd col
loan. Contributions of technical re-
search to modernization of freight
handling by rail, and discussion of gov-
ernmental policies unfriendly to rail-
roads. Automatic ISM equipment for
traffic control and a ride on a fast
freight on the NY to Chicago run. SH
C A
Building a Highway mp ASSOCIATION
ISmin sd col Loan. Road building
from the days of the Romans to the
toll road. Some highway problems and
suggested solutions. JH SH
Ca C03 mp C-D 23min sd col loan. The
mining of raw calcium carbonate in
underground quarry- — drilling blast
holes, loading, blasting, scaling and
mucking. Processing and application of
the final product. C A
Cotton — Nature's Wonder Fibre mp
COTTON 28min sd col free. Story of
modern cotton from development of
new types of seed to final user. Shown
Venice and Edinburgh 1958. No brand
names or commercial tie-ins. Int-SH
A Cup for Adam's Ale mp G-D 32min sd
col loan. Construction of Gross Dam,
water reservoir for the city of Denver,
from building of access roads to pour-
ing the last 623,000 cubic yards of
concrete. C A
Ferryboat mp BAILEY 9min sd col $100
r$7.50; b&w $75 r$3. Various types
of ferryboats and the kinds of work
they do. Pri El
Fibers and Civilization mp ASSOCIATION
27min sd col Loan. History of natural
and man-made fibers. JH
Fibres and Civilization mp MODERN
30min sd col free. Egypt, India, Chi-
na; vegetable and animal sources, then
the Chemstrand Corporation plant. JH
SH A
Forestry mp UWF 20min sd b&w $110.
Wasteful practices contrasted with
modern conservation and tree farming,
lumber mills, pulp, plywood, by-prod-
ucts. Also rubber, cacao, quinine. Pri
El Int.
Full Speed Ahead mp AEC 1 5min sd col
apply. Installation and testing of
nuclear heart of the "MS Savannah,"
the world's first nuclear-powered mer-
chant vessel. C A
Great Lakes Shipping fs VEC 28 fr si b&w
S3. 50. Incoming and outgoing cargo
operations in a typical Great Lakes port
— Milwaukee. JH SH.
The Harbor mp USC 19min sd b&w $75.
University-produced documentary of
Los Angeles harbor — freighters, pas-
senger liners and the fishing fleet.
JH-A
Highway Hearing mp MODERN 29i/2min
sd col free. A community faces prob-
lem of relocating a highway which has
always been considered the life giving
artery of the town and the surround-
ing farm area. Spionsored by Dow
Chemical Co. SH A
Life and Times of the Iron Horse mp
MH 1 Imin sd b&w $70. Contribution
to transportation by the steam locomo-
tive and the steel rail. JH
Magic Highway U.S.A. mp DISNEY 29
min sd col r $10. Our highways as
symbols of the nation's progress. Past
rigors contrasted with today's comforts
— and tomorrow's dreams. JH SH A
Mainline, U.S.A. mp UWF 20min sd col
free. Vital role of railroad transporta-
tion; research, modernization. SH C A
Material Handling Education fs M H I, si
b&w 600 fr. $15 to educational insti-
tutiohs, $20 to industry. Coded as to
type of material, by College-Industry
Committee on Material Handling Edu-
cation. C A
Men Against Rock mp C-D 33min sd col
loan. Rock excavation on four major
construction projects in far west C A
A Mile to El Dorado mp ASSOCIATION
27min sd col free. Underwater oil pro-
duction in Venezuela. Reynolds Metals
Co. sponsor. JH SH A.
Mining mp UWF 20min sd b&w $110
Minnesota iron, English coal, Peruviai
copper. South African gold and dia-
monds. Importance of mining to na-
tional security and well being. Pri E
Int.
The Nature of Class mp ASSOCIATlOb
37min sd col free to technical and col-
lege groups. Basic structure, majo
types and characteristics, production
finishing, unique modern applications
Corning Glass Works. C A
New York International Airport 80 s
WALTSTERL col set $23.75. Idle
wild Airport, hangars, architecture
customs and immigration, air freigh
and air mail operations, planes, includ
ing jets, landing and taking off. JH-/
Overland . . . Underground! mp G-D 21
min sd col loan. Construction of a 22'
natural gas pipeline in Colorado anc
Utah. Trenching, rock drilling, blast-
ing, welding, doping, laying and back-
filling. C A'
Pay Dirt mp G-D 27min sd col loan
Modern techniques of mining iron
copper, uranium, zinc and other met-
als; old hand drilling methods con-
trasted with use of modern machinery
C A
Prescription for Better Drilling mp G-C
26min sd col loan. Manufacture of oi
field pump and its operation in oi
drilling country. C A
Railroad Builders of the North mp CNF
26m in sd col. Apply. Constructior
of five new railway lines intc
northern British Columbia, Manitoba
Ontario, Quebec and New BrunswicI
frontier areas. Modern machinery ant
construction methods are featured. Sh
C A
Rubber From Oil mp BURMINES 30mir
sd col loan. Discovery, testing and pro-
duction of butyl rubber. Scientifii
breakthrough in discovery of vulcanir
ing catalyst. SH C A
Third Avenue L mp CONTEMPORARY
11 min sd col $125 r$10. Documen
tary and historical record of Nev
York's now departed elevated transit
Golden Reel; Academy Award nomi
nee. JH-A
Trade and Transportation mp UWF 2(
min b&w sd $1 10. Exchange of mone>
for goods, link to transportation li
Canada, Malaya, Holland, China, Cer
many, Britain, New York. Pri El.
Transportation by Air mp MH 14min »•
b&w $80. Role of aviation in Ameri
can transport. Many workers contrib ;
ute to maintenance and progress. Jl-|
SH
Transportation by Water mp MH 14mir
b&w $75. Ocean liners, ferry boats
freighters, tugboats. Most great citie
are world ports. Importance of in-
land waterways. JH SH
Transportation Facilities of the Worlr'
map, DENOYER, 64x44", $13.50 up
depending on mount. Shows railroad
highways, airports, harbors. Commu->
410
EdScreen & AV Guide — August, 195^
nication Facilities of the World shows
density of radio, TV and newspaper
facilities relative to population and
living standards. Other aspects are to
follow in this series. JH 5H C
reasures of the Forest mp CORONET
IB'imin sd b&w $75. Processing of
timber, from scientific forest rrianage-
ment and industrial harvesting to the
finished newsprint and other products.
Crowing machine-to-man ratio in Ca-
nadian lumber industry. El JH
rucks Work For Us fs AUTOMA 40fr
col free to active circulation centers.
The role of the automobile truck in
the nation's distributive function JH
SH A
What's in a Name?" mp C-D 17min sd
col loan. An industrial development
that started in 1859 in a one-room
shop making governors for steam en-
gines, now a great plant that produces
mining, earth moving and assembly-
line machinery for the whole world
JH SH A
/heels and Rails mp ALMANAC 22min
sd b&w $125. How science helps
maintain and advance the railroad in-
dustry. Role and manufacture of the
wheel and the rail on which it runs.
Roadbed, bearings, brakes. The Diesel
locomotive. JH SH
LANGUAGES
endrillon sfs STANBOW LP col $11.
The story of Cinderella told in French
Reviewed ESAVC 6/59 p300. SH C
hansons de France 4fs UWF si (cap-
tioned in French) col set (41 $20 ea
$6 with Teaching Notes. Best known
songs presented frame by frame. Other
sets in same series include well known
stories, each frame captioned with a
complete simple sentence in French.
Stories in French set (9) $48. Adven-
tures of Buffalo Bill set (4) $20 ea
$6 Fables de la Fontaine (2) $10
Complete series (19) $95. First and
second year French class Instruction.
ircling the Globe With Speech (series)
rec WILMAC ea 12" 33.3 rpm. Ger-
man I: Six statements by Germans,
each in own specific idiom (Berlin,
Magdeburg, Mannheim, Freiberg and
Vienna). German II: Four students
from as many parts of Germany tell of
their background. Italian I: Six young
students from different parts of Italy
tell of their homes, studies and ambi-
tions. SH C A
lepth/Tape Course in Spanish tape
ARIZLANG (3.75 or 7.5 ipsl. Five
tapes per semester ea $9.95. Series E
<12 years! Grades 1-12; Series J (6
years) Grades 7-12; Series S (3 years)
Grades 9-12; Series C (4 years), col-
lege, a continuation of previous series.
Series A is a 4-year course for adults
who have not studied Spanish pre-
viously.
reneh for Children rec OTTENHEIMER
2-10" LP microgroove. Aural-oral ap-
LIBRARY
ADVENTURE
FOR UPPER ELEM. AND
JUNIOR HIGH GRADES
LANGUAGE ARTS
13 MINUTES— COLOR $1 15.00
B&W — $60.00
Utile for ftrex'iew print or study Guide
NEUBACHER PRODUCTIONS
10609 Bradbury Road Los Angeles 64, Calif.
proach for kindergarten up. Also Ger-
man for Children and Spanish for
Children.
Learn Fluent Spanish rec WILMAC.
Aural-oral approach entirely in the
language studied, with text manual
and translations. Reviewed in ESAVG
■ 1/59 p 39.
Learn Italian in Record Time rec COL-
REC Two 12" 33.3rpm. Oriented to
travel and tourist situations; 43 les-
sons; space for hearer repetition. Also,
similar: Learn Spanish in Record Time.
SH C A
Living Language Courses rec LIVLANG
4 LP Conversation Manual, Diction-
ary $9.95. French, Spanish, German,
Italian, Russian, Hebrew, English from
any of the first four, Advanced Eng-
lish and Conversation (Better Speech) .
Modern French By Sound rec RCA Two
10" 33.3rpm. Twenty lesson aural-
oral course. SH C A
On the Death of Socrates rec FOLKWAYS
12" 33.3rpm. Portions of the "Apol-
ogy" and the "Phaedo" are read in
both Greek and English by the trans-
lator, Moses Hadas. C
Pathescope- Berlitz French Course. 4L/
sfs PATHESCOPE 8 sets (5 each) @
$84.50. Special price offers on sets
1 -20 and 1 -40 purchases. Multi-
voiced presentation of actual French
life situations; new color photography;
follows closely the Berlitz course chap-
ter sequence.
Record Time Language Series rec COL-
REC choice of 2-12" LP or 7-7" @
45 rpm. $9.98. Designed, by pur-
poseful intermixture of all tenses, to
enable the student to converse natu-
rally from the start. Course consists ot
40 lessons; includes hard cover text-
book devoted to grammar, pronuncia-
tion guide, 5000-word bilingual dic-
tionary and everyday conversational
and idiomatic phrases. Spanish, French,
German, Italian.
Russian Poetry rec FOLKWAYS 12" 33.3
rpm $5.95. Works of Pushkin, Tiut-
cheff, Lermontov, Gogol, Nekrasov,
read in Russian by Larissa Gatova.
C A
Russian Pronunciation rec EMC 1" LP
Ilmin. Pronunciation of the Cyrillic
letters; voiced and voiceless conso-
nants; "hard" and "soft" consonants;
consonantal assimilation; and a short
text; "The Fox and the Raven." HS
A C
FOREIGN
LANGUAGE
TEACHING
FILMS
Approved for purchase
under fhe National
Defense Act
• SPANISH
• FRENCH
• GERMAN
Write for special descriptive brochure
and prints for screening prior to
purchase.
International Film Bureau, Inc.
57 E. Jackson Boulevard
Chicago 4, III.
NOW IN THOUSANDS
OF CLASSROOMS!
RATEOMETER
Tops the list of America's
Reading Learning Aids because
of its proven performance
IT'S VERSATILE ... fits into any reading improve-
ment program.
IT'S ACCURATE . , . Lifetime electric motor pro-
vides clock accuracy, trouble-free service.
STUDENT CENTERED . . . requires minimum assists
ance. Students master its use in minutes.
EASY ON BUDGET* . . . Actual classroom experi-
ence over a 5-year period shows that costs run a»
low as 37c per pupil.
Teachers »ay: "Pupils love working with them**
. . . "best of its type" . . . "more convenient" . . .
"so quiet" . . . "flexible and adaptable" . . . "rate
increase 70 to 300%."
Complete with manual, carry-case, $35
5 to 9 units, ea. $31.50 • 10 or more. ea. $29.75
Satisfaction guaranteed or money refunded
Send orders to
AUDIO VISUAL RESEARCH
Dept. U98 523 S. Plymouth Ct., Chicago 5
FACTORY; Box 71. Waseci*. Minnesota
SIMPLE! EFFECTIVE I DURABLE!
dScreen & AV Guide — August, 1959
411
Spanish Instructo-Films (Series) 7mp
ALTS 16min ea sd b&w @ $55. Help-
ful drawings, lively music and oral
commentary. Each film may be used
as separate unit and has its own
printed guide. Titles: Pronunciation
and Accent; Gender and Number I
and II; Ser y Estar, verbs, adverbs;
Pronombres Personales; Herbos Regu-
lares I and II.
Spanish: Introducing the Language mp
CORONET llmin sd col $110, b&w
$60. Relates many Spanish words and
concepts to our everyday speech, a
song and brief dramatization help
acquaint students with spirit and ca-
dence of the language. JH SH C
Vamos a Columbia mp IFB llmin col
$100. Entire commentary in simple
beginner Spanish, tells of the country.
Its cities, regions and products. SH C
A
LANGUAGE ARTS
Adventure in Words 4fs FH si col $20,
ea $6. Titles: Introduction to Word
Study; Words from Many Countries;
Suffixes and Prefixes; Synonyms, An-
tonyms and Homonyms. Two princi-
pals are emphasized: that word study
is fascinating and that proper English
requires disciplined application. JH
SH
Adventures in Communicating 4fs FH si
col set $20. Sentence structure, gram-
matical do's and don'ts. Reviewed
ESAVC 6/59 p300. JH SH
At the Carnival fs STRATCO 22fr si col
$3.25. No captions. Complementary
record available. Highlights of sights at
a Carnival as seen by a child. Re-
viewed ESAVC 10/58 p532. Pri
Beginning Grammar 8fs EBF si col $48,
indivd. $6. Frames are captioned to
stimulate pupil participation. Int.
The Cuckoo Clock That Wouldn't Cuckoo
mp CORONET llmin sd col $100
b&w $55. Black Forest legend charm-
ingly pictured. Hans Ticktocker, mas-
ter clockmaker, unable to fathom why
the cuckoo in the prince's clock won't
sing, finally listens to his wife who
thinks it is because the cuckoo is lone-
ly. A second cuckoo brings happiness
to all. Pri.
rirehouse Dog mp FA lOmin sd col $100
b&w $50. "Freckles" is not allowed
to go along to fires because they are
dangerous until the firemen are sure
he will obey orders to stay on the
truck. Community study and charac-
ter building. P.
Genie, The Magic Record rec DECCA 1 2"
78 rpm. Peter Lind Hayes represents
the genie who by means of sound can
appear as many things. Exercise in
communication by sound effects. Pri
Fun With Speech rec EBF Two 10" 33.3
rpm. The S-Z-SH-CH-F and V sounds
woven into participation stories for
kindergarten and young primary.
Many Voices (series) rec HARCOURT
A 12" 33.3 rpm record is designed to
accompany each of the "Adventure for
Readers" (Harcourt - Brace) . Poetry
and prose, carefully selected, are read
by voices such as Carl Sandburg, Mary
Martin, Martyn Green and others.
News Writing fs FH si captioned sol set
(4) $20; indiv $6 ea. Titles: What
Makes News?; News Story Structure;
Writing the Lead; News Words, Sen-
tences and Paragraphs. JH SH
Newsweek Talking Magazine rec APHB
4LP 12" weekly, $3.50; $182 per
year; $100 wk if passed on after per-
sonal use to a circulatory library for
the blind. The entire contents of each
issue of Newsweek on four records (8
sides), one of the labels in Braille,
mailed postage free two days after
newsstand appearance.
Old Yeller rec DISNEYLAND rec LP.
Notable dog story taken largely from
movie sound track. Reviewed ESAVC
■ 9/58 p482.
Once Upon a Time: Fairy Tales for Dram-
atization rec AUDED 12" LP $4.75.
Four classic tales adapted for listening
and dramatization in primary class-
room. Original background music and
sound effects. Pri.
The Quill (series) 6mp INDIANA ea
30min sd b&w. Selections from the
NET telecasts by Dr. Edwin L. Peter-
son, separate reels deal with style,
parts of speech, sentences, paragraphs.
SH
Reading Records (series) 7 rec ERSERV
45 rpm ea $2.20. An aid to help par-
ents strengthen their children's read-
ing skills. Fourteen topics, one on each
side of record. A El TT
Rhythm in Nature fs STRATCO 17fr si
col $3.25. Complementary record
available. Situations depicted in nature
where rhythm is clearly discernible.
Reviewed ESAVC 10/58 p532. Pri-A
Sound Effects 3 rec 7" 78rpm. 29 real
life sound effects; for aural identifica-
tion; radio and TV scripts, simulation
and programs; tape recorder "reports,"
etc. Set (3) $2.98 plus 25 cents for
shipping-insurance. WALTSTERL.
Speech Preparation mp C-BEF 13min sd
b&w. Various types of speeches for
varied purposes. Their preparation. In-
cluding illustrative materials. JH SH C
The Story of the Goose and the Gander
mp FA sd col $100 b&w $50. Trials
and tribulations of a pair of geese on
the farm. P.
Three Stories for Children. 3fs EBF si
col ea $6, set in box $18. Drawings
and text frames, by Fibo Color of Hol-
land, tell of Gulliver Among the Lilli-
putians, The Lady of Staveren, and
The Wild Swans. P-lnt.
A Treasure in Books mp DOWLING 1 1
min sd col $1 10. A primary grade ap-
proach to augmented incentive for
reading and use of the library. Pri.
Un Pueblo de Espana mp CHURCHILL
1 Imin sd col $100 b&w $50. Home,
family and simple occupations in Span-
ish village with slow-paced track tail-
ored to beginning Spanish students.
This is a shorter, simplified and
slowed-down version of the award win-
ning Village of Spain.
Ways To Find Out mp C-W lOmin sd
col $100 b&w $50. A young child ex-
plores his world on a rainy afternoon
he feels the wetness and even tastes
the rain, senses size and shape, rough
and smooth, loud and soft. Pri
What Can I Find in an Encyclopedia?
fs VEC si b&w $3.50, with study
guide. Wide variety of authoritative
knowledge is indicated by pictures and
captions. El JH
The Wheel on the School rec NEWBERY
12" 33.3 rpm. Award winning story
of Dutch children's efforts to get storks
to nest in their village. El
Word Building in Our Language mp COR-
ONET 1 Imin sd col $110 b&w $60.
How many of our words are built by
adding prefixes or suffixes or both to a
root, and by combining words or parts
of them. How words are derived from
other languages, frequently Latin. Gen-
eral principles of structural growth ol
words, JH SH
LITERATURE & DRAMA
Abraham Lincoln in Poetry and Prose rec
DECCA 12" LP $4.98. Gettysburg ad-
dress, etc., read by Orson Welles, Car
Sandburg, Walter Huston. Flip side
The Lonesome Train, lyrical tribute
by the author of Ballad For Americans;
Burl Ives ballad singer. Earl Robinsor
narrator, Norman Corwin producer
JH-A
Ages of Man rec COLREC 12" LP $4.98
John Cielgud reads excerpts frotr
Shakespeare. Text included. SH C
Alice in Wonderland rec CAEDMON LF
Joan Greenwood as Alice and Stanle;
Holloway as the narrator head an ex-
cellent cast. Similarly Through thi
Looking Class. Reviewed ESAVC 3/5^
■ pl44. El JH A
American Poetry Pre- 1900 2rec EAV
12" LP. Bradstreet, Freneau, F. Hop
kinson, Adams, J. Hopkinson, Pier
pont, Woodworth, Halleck, Drake, Bry
ant, Pinckney, Emerson, Longfellow
Whittier, Poe, Holmes, Thoreau. Rea(
by David Allen, Nancy Marchand
David Hooks. SH C
Anthology of American Poetry rec LEX
INGTON. Covers from 17th to lat.
20th century, including Ann Brad
street, Whittier, Poe, Holmes, Tho
reau, Lowell, Dickinson, Whitman
Emerson and Bryant. Reviewed ESAVC
■ 2/59 p96. SH C
Around the World in 80 Days rec LIBRA
PHONE Four 12" at 16,6 rpm. Com
plete reading of the Jules Verne novel
by Ian Martin. JH SH A
412
EdScreen & AV Guide — August, 195S
reviews
SEPTEMBER 1959
AUDIO-VISUAL NEWS
Third grade pupil, using the new EBF SHORTSTRJPS
find a new and inlerexling way to study science
"EXPLORING WITH SCIENCE" first of the new
EBF SHORTSTRIP Primary Science Series:
This exciting ncvi series of filnistrips has been designed
to cover many of the most important aspects of science as
taught at the primary grades level. Pictures are made up of
colorful art drawings, each with a carefully worded, easy-to-
read, short caption. One frame at the end is made up of
short review questions,
NDEA Funds Apply on
EXPLORING v/ith SCIENCE
SHORTSTRIP SERIES.
Schools participating under
the provisions of the
National Defense Educa-
tion Act, will want to con-
>idcr this SHORTSTRIP
SKRIES. NDEA FUNDS
APPLY!
Individual
Filmstrip Titles:
Old Mother Sun
Our Planet Earth
You and the Universe
■Sea.sons Come and Go
What Day Is It?
When Night Comes
What Is Weather?
Power Moves Things
Meet the Plant Family
Meet the Animal Family
Meet the Human Family
You Are Alive
( Each film.strip contains 14
frames in color. )
NEW UNIQUE EBF SHORTSTRIPS
DESIGNED FOR miVIDUAL A-V
TEACHING IN PRIMARY GRADES
Encyclopaedia Britannica Films announces a revolutionary new filmstrip utilization
program, designed to teach primary school pupils in an original and fascinating way
using EBF SHORTSTRIPS. The SHORTSTRIP is prepared primarily for individual
pupil viewing but can also be projected to the entire class. This unique teaching
method has been compared to pupil use of a book from the classroom or school library.
Two SHORTSTRIP series, one for Science and the other for Social Studies, have just
been released by EBF, They were prepared by Eileen Nelson of the National College of
Education, Evanston, Illinois.
What is a SHORTSTRIP?
The SHORTSTRIP is
unique in that it is designed
mainly for indiuidual pupil
viewing with a hand or desk
viewer. It can be projected
on a screen just as tradi-
tional filmstrips are pro-
jected for an entire class to
see and enjoy.
But the SHORTSTRIP
will find its most interesting
use in the hands of the pu-
pils themselves. The twenty-
four SHORTSTRIPS in the
current series are each four-
teen frames long. They are
packaged flat, inside and
along one edge of a clear,
plastic envelope. The en-
velope, with the filmstrip in-
side, is inserted into the
small, plastic hand-viewer
and moved upward for clear
and effective viewing by the
pupil. Along with each
SHORTSTRIP, inside the
plastic envelope, is a printed
card containing additional
frame-by-frame questions
for the pupil to answer as he
views the SHORTSTRIP.
On the back of the card is a
paragraph summary of the
SHORTSTRIP content for
the pupil himself to read.
Each SHORTSTRIP can
be easily removed from its
plastic container for use in
a regular filmstrip projec-
tor. Each seifies of twelve
SHORTSTRIPS is
packed in an attractive box
for easy storage.
FOR THE HOME-
EBF Shortstrips can be
easily taken home for review
or homework. Extra viewers
and SHORTSTRIPS are
economical.
FOR THE CLASSROOM-
Individual pupil viewing.
Boys and girls love
SHORTSTRIPS for their
colorful pictures, and easy-
to-read captions.
"LEARNING ABOUT PEOPLE'-another
EBF SHORTSTRIP Series for primary Social Studies
Many of the important concepts in the social studies cur-
riculum at the primary grades level are covered in this
series of twelve colorful and fascinating SHORTSTRIPS,
Most of the pictures used in this series are actual color
photographs of real children
in interesting situations
One frame at the end is
composed of short review
questions,
IndiviiiiNil Filmstrip Titles:
The Better to See You
The Better to Hear You
The Feel of Things
The Taste of Things
The Smell of Things
Homes Are to Live In
Clothing Is to Wear
Food Is to Eat
How Do You Feel?
Who's Afraid?
You Have an Idea
How Can You Say It?
( Each filmstrip contains 14
frames in color,)
LOW eOST OF SHORT-
STRIPS HELP SCHOOLS
BUY MULTIPLE UNITS
Each series of twelve
SHORTSTRIPS, with plas-
tic hand-viewer, in handy
box is priced at $19,90, To
enable more than one pupil
to use these excellent teach-
ing tools, purchasers of com-
plete sets are entitled to pur-
chase additional individual
SHORTSTRIPS at .Sl.ee
each. Additional hand-view-
ers may be purchased at
.?1.00 each.
m
LEARNING ABOUT Pi
Eoch a series of 12 SHORTSTRIPS, in handy box
including one plastic hond-v|ewer.
Purchasers of complete series are entitled to purchase additional individual SHORT-
STRIPS at $1.66 each. Additional hand-viewers may be purchased at $1.00 each.
Encyclopaedia Britannica Films Oept. 70
11 SO Wilmelte Avenue, Wilmette, Illinois
n Please send sets of the "EXPLORING WITH SCIENCE"
SHORTSTRIP SERIES in handy box, including one hand viewer @
$19.90 each.
D Pleose send sets of the "LEARNING ABOUT PEOPLE"
SHORTSTRIP SERIES in handy box, including one hand viewer @
$19.90 each.
Send additional hand viewers (5) $1.00 eoch.
Send additional individual SHORTSTRIPS at $1.66 each.
NAME_
I
SCHOOL
ADDRESS
CITY
ZONE
STATE
ES-S9
iEdScreen & AV Guide — August, 1959
413
As You Like It rec SPOKEN WORD 12"
LP. Original text plus deft introduc-
tion of sound effects make Shake-
speare's comedy live for high school
and college students of literature and
general listening.
Beowulf-Chaucer Excerpts rec EAVI 12"
LP. Beowulf Prologue, Voyage to Den-
mark, Fight with Crendel, the Ban-
quet and others. General prologue to
the Canterbury Tales, The Prioress's
Tale and others. Read by Helge Ko-
kerwitz, John C. Pope. SH C
The Bridge of Sighs rec MH 12" 78 rpm.
Thomas Hood's poem calling for com-
passion rather than condemnation for
the unfortunate. Reverse side: I Wan-
dered Lonely As a Cloud and two
other unabridged Wordsworth poems.
SH
Bryant-Erne rson-Whittier- Longfellow, etc.
rec EAVI 12" LP. To a Waterfowl,
Concord Hymn, Barefoot Boy, The Vil-
lage Blacksmith, Charge of the Light
Brigade, Song of the Shirt, and others.
Read by David Hooks, Heidy Mayer,
Edward Asner. HS C
Don Quixote rec MENTOR 1 2" LP. Wal-
ter Starkie reading from his own trans-
lation. C
Early English Poetry rec FOLKWAYS LP
$5.95. Readings of pre-Shakespearean
literature, in old and Middle English. C
Edgar Allen Poe: Background for his
Works mp CORONET MVimm sd col
$137.50 b&w $75. Account of major
events in Poe's life, interwoven with
readings from his works, brings out his
stature as literary craftsman, critic and
perfector of the short story. SH C JH
English Literature (Series) 5fs UWF si
bCrw set $15, ea $3.50. Scenes are
from classic British-produced motion
pictures: A Tale of Two Cities (41
fr); Oliver Twist (31fr); Great Ex-
pectations (38fr); Hamlet (40fr) ;
Henry V (24fr) . Teacher guides stress
that these plays are to be acted and
seen and not only read. SH C
Evangeline rec FOLKWAYS 2 — 12" LP
boxed $11.90 with full text. Long-
fellow's classic, complete, read by
Harry Fleetwood.
Famous Poems That Tell Great Stories
rec DECCA 12" 33.3 rpm. Kipling,
Tennyson, Scott, Longfellow, Benet
and many others. Edited by Louis Un-
termeyer. JH A
Favorite Tales of Sherlock Holmes rec
LIBRAPHONE Three 12" 16.6 rpm.
Six of Arthur Conan Doyle's stories.
JH-A
The Fun Makers — An Evening With the
Humorists, rec DECCA 12" LP. An-
thology of humorous verse, read by
male voices. El JH SH
Gulliver's Travels rec MOM 12' 33.3
rpm. Three readings by Alec Guinness.
SH C A
Hamlet rec RCA Four 12" 33.3 rpm.
Original text plus scene setting narra-
tion, by the Old Vic Company, John
Cielgud as Hamlet. SH C A
Hamlet rec RCA Two 12" 33.3 rpm.
Drama condensed by casting Horatio as
narrator. Cielgud, Dorothy McCuire,
Pamela Brown. SH C A
The Heroic Soul — Poems of Patriotism
rec DECCA 12" LP. Anthology; stir-
ring poems read by male voices. JH
The Highwayman mp MH 13min sd col
$140; b&w $70. John Carradine read-
ing of Alfred Noyes poem, dramatized
in modern dance form. HS
Julius Caesar rec EAVI 12" LP. Abridged
version read by Shakespearean players
Truman, Michael, Jones, Hewlett
(England). SH C
Keats-Shelley rec EAVI 12" LP. Keats:
Ode to a Nightingale, To Autumn, La
Belle Dame Sans Merci, Ode on Mel-
ancholy, and others. Shelley: Ode to
the West Wind, Indian Serenade, Oz-
mandias. Hymn to Intellectual Beauty,
and others. Read by Theodore Mar-
cuse. SH C
Lost Horizon rec DECCA 12" 33.3 rpm.
Author James Hilton discusses the
story of its symbolism. Reverse side:
Tale of Two Cities, with Ronald Col-
man. JH SH A
Macbeth mp UNUSUAL 80min sd col r.
Produced at Bob Jones University in
one of the world's best equipped pro-
duction centers. With Bob Jones, Jr.
SH C A
The Man Without a Country sfs FILM-
SED 60fr, 10" LP, col $15. Sound
dramatization of tfie Edward Everett
Hale story of Lt. Philip Nolan, charged
with complicity in the Aaron Burr con-
spiracy. Yale University School of
Drama. JH-A.
Mary rec COLREC 12" 33.3 rpm. Re-
verse: De Mortius and Back for Christ-
mas. John Collier reads three of his
short stories. SH C A
Medea rec DECCA 12" 33.3 rpm. Judith
Anderson is the title role of the Euri-
pedes classic. SH C A
Merchant of Venice rec EAVI 12" LP.
Abridged version, read by Shakespere-
an players Paul Sparer, Nancy Mar-
chant, John Randolph. SH C
Milestones in Writing 6mp CFD lOmin
sd col $100. These films, made by
use, feature Dr. Frank C. Baxter, au-
thority on the history of books and
printing. Paper making, manuscripts,
pictographs, the alph?bet are some of
the main topics. JH SH C
No Single Thing Abides rec POETRY 10 "
33.3 rpm. Cray's "Elegy." Donne's
"No Man Is an Island," etc. SH C
Palgrave's Golden Treasury rec CAED-
MON Two 12" 33.3 rpm. Poems (54>
selected from the classic anthology.
JH SH C A
Paradise Lost rec CAEDMON Two 12"
33.3 rpm. Anthony Wuayle reads por-
tions of John Milton poem. Book 1
(Complete), parts of Book IV (end).
C A
Pinocchio rec LIBRAPHONE Three 12"
16.6 rpm. As read by Ian Martin from
the illustrated Junior Library Edition.
Pri
Poetry of the Negro rec GLORY 12" 33.3
rpm. Sixteen poems from Paul Lau-
rence Dunbar, James Weldon Johnson,
Countee Cullen and others. SH C A
The Poetry of William Blake rec CAED-
MON 12" 33.3 rpm. "Songs of Inno-
cence" etc. ready by Sir Ralph Rich-
ardson. SH C A
The Prisoner of Chillon rec MH 12" 78
rpm. Good reading of severe abridge-
ment of the poem. SH C A
The Reluctant Dragon rec CAEDMON
LP. Read by Boris Karloff. Reviewed
■ ESAVG 9/58 p482. SH C
Richard III rec RCA 3 — 12" LP. Read-
ing of Shakespeare's tragedy. Cast in-
cludes Sir John Cielgud, Claire Bloom,
Pamela Brown, Sir Laurence Olivier.
SH C A
Richard III (Highlights) rec RCA 12"
33.3 rpm. Important scenes and
speeches taken from the sound track
of the motion picture. SH C A
Rip Van Winkle rec MH 12" 78 rpm.
Condensation of the Washington Irving
classic. JH SH
Scott-Byron-Keats-Shelley, etc. rec EAVI
12" LP. Lochinvar. Inchape Rock.
Abou Ben Adhem. A Wet Sheet and
a Flowing Sea. Destruction of Sen-
nacherib. Endymion. To a Skylark.
On His 71st Birthday. Read by David
Hooks, Heidy Mayer, Dean Almquist.
SH C
Short Stories by W. Somerset Maugham
rec LIBRAPHONE Two 12" 16.7 rpm.
Five stories, "Red," "The Ant and the
Grasshopper, etc. SH C A
Singers in the Dusk rec NCTE LP. Charles
Lampkin, noted authority on Negro
folklore and music reads from poets
James Weldon Johnson, Paul Lawrence
Dunbar, Frank Marshall Davis, Countee
Cullen, Langston Hughes and others.
■ Reviewed in ESAVG 3/59 pi 44. SH C
Sound Effects for Drama Croups rec
DRAMATIC 12" LP $5.95. Recording
of 48 sounds determined by research
to be most needed by drama groups,
hardest to reproduce an-i nfeding most
elaborate equipment. Range is from
Climax of Bells to Beating of Voodoo
Drums. Sounds are in seoarate bands,
selector guide locates position on rec-
ord.
Steamboat 'Round the Bend rec FOLK-
WAYS 12" 33.3 rpm. Author Ben
Lucien Burman recounts some of his
adventures in seeking materials for his
Mississippi River stories. SH C A
Tales of Hans Christian Anderson rec
CAEDMON LP. Michael Redgrave
reads "The Tinder Box," "The Em-
peror's New Clothes" and many more.
■ Reviewed ESAVG 9/59 p482.
414
EdScreen & AV Guide — August, 1959
welfth Night rec SPOKtN WORD
Three 12" 33.3 rpm. Dublin Gate
Theatre production of the play as pub-
lished. SH C A
wo Sea Stories by Joseph Conrad rec
LIBRAPHONE 16.6 rpm 2 rec $9.50,
"Youth" and "Typhoon," told by Noel
Leslie. 4 hours of talking book. JH-A
he Weary Blues, and Other Poems rec
MCM LP $4.98. Langston Hughes
reads some of his poems, with jazz
music background. SH C A
he World's a Stage I series ) mp UWF
ea )3min sd b&w $70. Great moments
from Shakespeare are presented by the
Old Vic Repertory Company. Titles:
Anthony and Cleopatra, Act III, Scene
13; Julius Caesar (IV-31; King Lear
11-4); Macbeth (11-2); Midsummer
Night's Dream II, II, Mil; Same
(V-l); Othello IIII-3); Twelfth
Night (11-5); Winter's Tale (V-3».
SH C A
MATHEMATICS
bacus mp AVIS I Imin sd col $1 15 in-
cluding demonstration device. The an-
cient counting tool as adapted for
teaching addition and subtraction In
lower elementary grades. Pri El
dventures in Number and Space mp
(series I ASSOCIATION 30min sd b&w
lease ea $150; series $1,250; r ea
$7.50 series $60. Bil Baird marion-
ettes demonstrate the principles and
application of math. How Man
Learned to Count; Quicker Than You
Think (computers); Mysterious "X"
(Algebra); What's the Angle (geom-
etry); It's All Arranged; How's
Chances (probability, statistics); Sine
Language (trigonometry); Stretching
the Imagination (topology); Careers in
Mathematics. JH SH
rithmetic Records (series) 8 rec ER-
SERV 45 rpm at $2.20. Helps for par-
ents interested in augmenting their
children's number skills. Sixteen topics,
one to a side. Four records are for ages
4 and up, the other four for ages 8
and up. A TT
iscovering Solids 3mp (series) DELTA
ea I 5min sd col at $1 50; b&w at $75.
Application of mathematics principles
to space perception by means of art
animation. Titles: I: Areas of Solids;
II: Volumes of Cubes, Prisms, and
Cylinders; III: Volumes of Pyramids,
Cones, and Spheres. Live footage is
used to illustrate applications. JH SH
-Stix Kits for Fashioning Geometric Fig-
ures. 230-piece set $3; 350-piece set
$5. Enameled plastic sticks and rub-
ber joints, suggested as aids in visual-
izing math, geometry, design, abstract
art. CHITTICK
unctional Arithmetic fs OSU 59fr b&w
S3. Designed for teachers in service
who need help in making instruction
more realistic. TT
laterials for the Teaching of Arithmetic
fs OSU 45fr si col $4. Variety of lo-
cally obtainable three-dimensional ma-
terials. TT.
The Metric System mp CORONET 1 3 Vz
min sd col $1 10 b&w $60. The his-
tory of the system of measurement
used throughout most of the world,
and its advantages over that in use in
the U.S.A. JH SH
Plane Geometry by Record rec AUDIO
AID 12" LP $3.65. Presents 9 basic
axioms and 14 postulates; 61 theorems
with suggestions for their proof; 66
theorems grouped according to geo-
metric figure involved; 30 key defi-
nitions. SH C
Using Parts of a Dollar fs MOREHOUSE
49fr si col $4.80. The function of
money as medium of exchange, diffi-
culties of barter, coins are used to
show there are many ways of dividing
a dollar. Int. JH.
MEDICAL & ALLIED
SCIENCES
A Better Beginning mp NWU IS'/zmin
sd b&w $50; or free loan. Feeding of
premature infants by mother's milk;
Junior League Premature Babies Milk
Bank project; the milk, given free by
nursing mothers, is collected by volun-
teer drivers; processed at the hospital,
and used there and at other hospitals
to save life. Funds for the breast
pumps are collected by volunteers.
College and adult groups, health and
hospital agencies.
Community Vector Control Demonstra-
tion Program mp UWF 24m in sd col
apply. How program is carried out,
legislation needed, demonstration pro-
grams in four states. C A
Congenital Heart Defects mp AHA 9 Vz
min sd col $60. Basic cardiovascular
presentation, others in series include
Varicose Veins and Circulation of the
Blood. SH C A
Epidemiology of Staphylococcal Infection
mp-fs UWF 1 3min sd col. Filmograph
or filmstrip with taped narrative 14min
1 12 fr. Complex transmission patterns
resulting from interaction of the etio-
logic agent, the reservoir, the host and
the environment. Hospital personnel
as carriers. Professional.
Heart of a Whale mp C&3 21 min sd col
b&w apply. Whales harpooned via
helicopter provide cardiograms of great
scientific interest. C A
Labor and Childbirth mp MEDARTS 18
min sd b&w $110, r$12.50. The ex-
perience of a mother; beginning labor,
when to go to hospital, what to expect
there, explanation of process of natural
birth to encourage confidence and re-
laxation. SH C A
A Normal Birth (revised) mp MEDARTS
1 Imin sd b&w 85, r$15. Literal photo-
graphic record of an actual delivery.
(Selected, conditioned audiences).
Pediatrics si TECHNICOLOR 7 sets 20
ea, apply. Sponsored by the American
Academy of Pediatrics, these color
slides, by Dr. Platou, Tulane Univer-
sity, are to be made commercially
available.
N
EDUCATIONAL
; DOCUMENTARY
' HISTORICAL
VV COMPREHENSIVE
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Photography, narration and on-site sound
effects by noted travel lecturer. Up-to-
the-minute coverage. Suited for classroom
instruction, informal education and recrea-
tion.
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Texas History from 1519 to 1900
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production head (or choice of
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Dual Reader $195.00
Zeiss Moviscop Viewer $99.50
dScreen & AV Guide — August, 1959
415
Post-Natal Care mp MtDARTS 12min sd
b&w $95, r$10. Hospital care, exer-
cises, care of infant, nursing, the fath-
er's relationship. SH C A
Pre-Na»al Care mp MEDARTS 23mln sd
b&w $125 r$ 12.50. Medical care,
diet, exercise, clothing, etc., indicated
in three examples of pregnancy. SH
C ATT
Pfevention and Control of Staphylococcal
Infections mp UFW I4min sd b&w.
Aseptic techniques and improved
housekeeping procedures as control
measures against Infection in hospitals.
Professional health personnel.
Science Writers Get the Facts on Fluori-
dation mp TRACHTENBERC Mmin sd
b&w $55 R $3.50. Dr. W. W. Bauer
(AMA) and Dr. F. A. Arnold (Na-
tional Institute for Dental Research)
answer questions put to them by lead-
ing science writers. A TT
MENTAL HEALTH:
PSYCHOLOGY
Anger at Work mp IFB 21min sd b&w
$125. Designer engineer, frustrated
with resentment over working condi-
tions, is victim of chronic headaches
until fellow worker suggests subjective
attitudes cause illness. He cures him-
self and spreads the good advice, not to
get mad, to others. SH C A
Bitter Welcome mp MHFB 36min sd
b&w. Struggle of a former mental
health patient to win his way back to
useful employment and social status.
Reviewed ESAVC 10/58 p538. SH A
The Gentle Warrior mp CHRISTOPHERS
30 min sd b&w $30. Life of Dorothea
Lynde Dix, pioneer fighter for humane
treatment and understanding of the
mentally ill. SH-A
Heredity and Family Environment mp
MH 9min $55. Psychology instructor
teaches that within the limits set by
heredity there is plenty of room for
self-development. SH - C
The Relaxed Wife mp ASSOCIATION
13'/2min sd col loan. A wife influ-
ences her husband to avoid tension at
home and at work. Minor mention of
tranquilizers where mental therapy
falls short of full effect. A
The Return rrjp APTA 39min sd b&w
$140. The role of the physical ther-
apist in the rehabilitation of a civilian
paraplegic. Reviewed ESAVC 1/59
p35. SH C A
Rx Understanding mp OSU 15min sd col
$150. An actual pediatrician works
with three children and their mothers.
Emphasis is on the art of dealing with
people, interview techniques, physical
examination routine, proven methods
of offering advice. C TT
Toward Emotional Maturity mp MH 11
min sd b&w $65. Case study in efforts
of 18-year-old girl to learn to control
her emotions. SH - C
MUSIC: General
Bach: Mass in B Minor. Two 12" LP
COLREC. Liturgical masterpiece, sung
by Peter Pears, famed English tenor,
and Lois Marshall, Canadian soprano.
Chorus and symphony orchestra. SC
6027. $7.98.
The Ballad of Baby Doe rec MCM 3
LP's. National politics of the 80's and
a love triangle contribute to the plot
of this unique American opera. New
York City Opera cast and orchestra.
The Complete Orchestra rec MUSED Five
12" 33.3 rpm. Most of the instru-
ments are discussed and demonstrated,
but in solo and as part of ensemble
playing. JH SH C A
Early Medieval Music (To 1300) rec
RCA Two 12" 33.3 rpm. Volume II
of The History of Music in Sound.
Byzantine, Ambrosian, Gregorian, Li-
turgical Drama, Medieval Songs, etc.
C A
The Elements of Composition mp INDI-
ANA 27min sd b&w $125. Melody,
harmony, rhythm, and counterpoint are
demonstrated by the New York Wood-
wind Quartette. Excerpts from Dvorak's
"New World Symphony," Villa-Lobos'
"Quintette" and Telemann's "Duet."
JH-C A
Flower Drum Song rec WESTMINSTER
LP $5.98. Selections from the Rogers
and Hammerstein hit musical.
Georgia Lee Sings rec CHANCEL LP
$3.95. 12 religious vocals, including
"Tell Me The Story of Jesus";
"Prayer"; "Lord, Take My Hand."
Happy Folk Dances rec RCA 12'' 33.3
rpm with illustrated instruction book.
(No calls) Seven countries are repre-
sented in selections equally suited to
beginner or expert. Pri-A
The Heart is a Rebel rec CHANCEL
45rpm $1.29. From the motion pic-
ture score; Ethel Waters — "Crucifix-
ion" and "Sometimes I Feel Like a
Motherless Child"; Georgia Lee — -"The
Heart is a Rebel."
Instruments of the Symphony Orchestra
6sfs JAM sd col ea with 12" LP. Set
$51; ea fs with rec $8.95. Titles:
String Instruments; Woodwinds; Brass;
Percussion; Melodious Percussion; The
Orchestra.
Introducing the Woodwinds mp INDI-
ANA 23min sd b&w $1 00. Flute, pic-
colo, bassoon, oboe, clarinet and
French horn, their contributions to
woodwind quintette. Introduction by
Yehudi Menuhin. JH-A
Judas Maecabaeus rec WESTMINSTER
LP monophonic or stereo. First com-
plete recording of the Handel work,
conducted by Maurice Abravanel, with
University of Utah and Whittier School
Children's choruses.
La Boheme. Two 12" LP COLREC Puc-
cini's opera complete in four acts.
Artists, chorus and orchestra of Naples
(San Carlo) opera. M2L 401 $7.98.
A Lincoln Portrait rec COLREC 12" LFl
$4.98, The New York Philharmonic.
Andre Kostelanetz conducting, play>
Aaron Copland's tribute; Carl Sand-
burg narrator. JH-A
Man's Early Musical Instruments rec
FOLKWAYS 2—12" LP boxec
$11.90. Authentic documentary ol
primitive musical instruments, includ-
ing tuned sticks, rattles, slit drums,
gong chimes, spike fiddles, hurdy-
gurdies, etc. Edited by Curt Sachs.
Music and Song of Italy rec TRADITION
LP $4.98. Bagpipes, guitar, accordion,
jewsharp, tamborines and flute accom-
pany Alan Lomax. Collaboration oi
National Folk Song Museum of Italy
Music for Children rec ANGEL Two 12'
33.3 rpm. Nursery rhymes and song;
by musically trained children. Pri Tl
Music for Young Americans — Kindergar-
ten rec AUDED LP. More than 5C
songs and song stories for young chil-
dren, many with participation possi-
bilities. Correlated with Americar
Book Company textbook of same title
■ Reviewed ESAVC 5/59 p257. K Tl
Opera and Ballet Stories (series) 6sf:
JAM fs with LP 12", series $49.50, f;
only (6) $28.50, indiv. $4.95. Rec-
ords only (6) $21, indiv. $3.95. The
records recite captions of each picture
on one side, and give principal musie
on the other. Titles: Lohengrin anc
Meistersinger (Wagner) ; The Magic
Flute (Mozart); Aida (Verdi); The
Barber of Seville (Rossini); and, witl^
complete score, Coppelia Ballet (Del-
ibes). JH SH
Original Children's Activity Songs rec
12" LP. WHIT $5.95. Side I carrie-
14 Participation Songs; the flip side ~
Songs of the Seasons and 3 For Rest-
ing. Intended for classroom, summei
camp and Sunday School. Pri-EI.
Pablo Casals mp CONTEMPORARY 28
min sd b&w $12.50. Day in the life
of the great cellist; includes Bach
Suite No. 1 for Unaccompanied Cello
SH-A
Percussion, Pulse of Music mp INDIAN/
2 1 min sd b&w $100. Group o
youngsters demonstrate how music
can be made by clapping hands and or
simple percussion instruments. New
York Percussion Trio. El-A
Piccolo, Saxie and Co. rec COLREC 12'
33.3 rpm. Victor Borge tells in hi:
own inimitable way how the instru-
ments found each other, formed i
symphony orchestra, then went out tc
look up relatives in far-off lands
Score composed and conducted by An-
dre Popp. Pri-A
Regina rec COLREC Three 12" LP
$14.98. Marc Blitzstein opera ir
three acts based on Lillian Hellman';
"The Little Foxes." Brenda Lewis
Elisabeth Carron, Carol Brice, Joshui
Hect, the N. Y. City Opera Company
and Orchestra, Samuel Krachmalnict
conducting.
Rutgers University Music Dictation (se-
ries) 10 rec RUTGERS LP ea $5.95
set (10) incl. answer book $50. De-
singed to train students to write note;
as they listen. C TT
416
EdScreen & AV Guide — August, 195?
Singing Games (Series, 1, II, III) rec
STANBOW. Each "volume" includes
four 10" 78 rpm. Familiar material
well presented for play and muscular
coordination. Graded from Kindergar-
ten to middle grades.
Social Dancing Made Easy rec (series)
EDREC 10 records, LP, each on dif-
ferent dance: Foxtrot, Mambo, Rhum-
ba, Waltz, Jitterbug, Argentine Tango,
Cha-Cha-Cha, Samba, Marengue, Pol-
ka. SH A
iquare Dance Fair rec EDREC LP. In-
structional album featuring some 15
calls by Joseph Wall, instructor at Old-
field School, Fairfield, Conn. SH A
Threni: Lamentations of the Prophet
Jeremiah rec COLREC. Stravinsky's
latest work, recorded by the composer
immediately after its American pre-
miere, Jan. 4, 1959.
Toot, Whistle, Plunk and Boom mp DIS-
NEY lOmin sd col guide apply. Origin
and development of musical instru-
ments from caveman to symphony. El
iVar and Peace rec MCM Album of 3
LPs stereo and monaural. Prokofiev
opera based on Tolstoi classic, under
direction of Werner Janssen, with solo-
ists from the National Opera of Bel-
grade, the Vienna Kammerchor and
the Vienna State Opera Orchestra.
MUSIC: Instrumental
Sasic Snare Drum Technique mp SWFI
1 3min sd b&w. Basic and advanced
strokes, each hand and both. Film
loops available for repetitive showing.
JH SH A
leethoven: Symphony Number 5 in C
Minor, Opus 67 rec COLREC LP. Flip
side offers searching analysis of growth
and structure of this composition, by
Leonard Bernstein. New York Sym-
phony Philharmonic, under direction
of Bruno Walter. Reviewed ESAVG
■ 10/58 p535 JH-A
3rahms: Quintet No. I in F Major Op.
88, and Quintet No. 2 in C Major
Op. 111. Budapest String Quartet.
ML 5281 $3.98.
>nitsels World's Fair Salutes Big Bands
stereo disks. Tommy Dorsey, Ted
Heath, Glenn Miller, Benny Goodman.
OMEGA.
lento Soli Orchestra, Paris. Stereo disks.
Schubert's Ninth. Schumann Piano
Concerto. Roussel's The Spider's Feast
and Piano Concerto. OMEGA.
Eroica rec COLREC 1 2" LP $4.98; stereo
$5.98. Bruno Walter conducts the
Beethoven Third in E-Flat Major. Co-
lumbia Symphony Orchestra.
Famous French Fanfares and Marches
rec EPIC LP 12" $3.98. The band of
French Navy, a century-old institution.
Instruments of the Orchestra rec CABOT
Album includes simple quiz game.
used by instructor as oral summary
and examination. The several "fami-
lies" of instruments are presented and
solo selections identify the individuals.
■ Reviewed ESAVG 2/59 p96. El JH
The Magic of Music rec CABOT LP Al-
bum of favorites for young people;
orchestra plays selections by Mendels-
sohn, Berlioz, Tchaikovsky, Borodin,
Grieg, Rossini, Haydn, Beethoven,
Wagner and the younger Johann
Strauss. Reviewed ESAVG 2/59 p96.
■ El JH SH
Richard Strauss rec COLREC 12" LP
$4.98. Eugene Ormandy and the Phil-
adelphia Orchestra — Suites from Der
Rosenkavalier and Die Frau Ohne
Schatten. SH-A
Singing Square Dances rec STANBOW 3
albums each 3 records (45rpm) with
instruction books. I : For Grades 4 and
5. II: Grades 6-7. Ill: Grades 8-9.
Sit In and Solo 4 rec AD LIB 45rpm
ea $2.98. Professional quartette leaves
"room" for amateur to get practice
playing simple popular tunes with the
group. Notes are for B flat and C and
E flat instruments. El-A
Stravinsky: Le Sacre du Printemps. 12"
LP COLREC New York Philharmonic,
Leonard Bernstein conducting. ML
5277 $3.98, Stereo MS 6010 $5.98.
Victory at Sea rec RCA Two 12" 33.3
rpm. (Vol. 1 and ID. Parts of the
Richard Rogers' score for the NBC
production. JH SH A
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(i
Coaches . . . Doctors . . . Teachers . . . All have helped
us modify the 16mm Kodak Analyst II to encompass all
the features required in a true time and motion study
projector.
The Weinberg Watson is ideal for checking a variety of
recorded data such as sports, motion study, laboratory re-
actions, and many other subjects where time expansion
study is vital to the solution of a particular problem.
CHECK THESE EXCLUSIVE FEATURES
Continuous variable speed from 2 to 20 frames per
second. Electronic single frame advance.
Flickerless projection made possible by a revolutionary
shutter design.
No light loll on single frame projection (and film
will not buckle).
Remote control switch combines two operations . . .
press one button for single frame operation . . . the
other for instantaneous forward- reverse motion.
flm€Rfl€(^uiPin€nT(o., inc. !"J
315 West 43rd St..
Y. 36. N. r. JUdsen 6-1420
EdScreen & AV Guide — August, 1959
417
SKI Fl LMS
FOR RENT OR SALE
For iriustratcd Catalog Write
WARREN MILLER PRODUCTIONS
Suite 517
1 13 N. Vermont Los Angeles 4, Calif.
I— FOSTER REWIND— I
The fastest, most effective 16mm rewind on
the market. A power rewind that is quiet,
safe, and easy to operate in either direction,
at any speed. On a FOSTER REWIND a
film inspector can greatly increase output.
For full particulars write
jHterHdtmal Tdm Kurcau Jmc,
57 E. Jackson Blvd.
Chicago 4, 111.
IN CANADA: Educational
Film Distributors^ Ltd.
47 Dundonald
Toronto 5, Ontario
4 SPEED
RECORD &
TRANSCRIPTION
PLAYEJtS
fVriU lor illuslrUed
catMlog
AUDIO-MASTER
17 E. 45th St., New Ybrk
MUSIC, Vocal
American Folk Songs for Children rec
FOLKWAYS LP Pete Seeger sings "All
Around the Kitchen, "This Old Man,"
"Coming 'Round the Mountain" and
"Train is a'Coming." Reviewed 9/58
■ p482.
Ballad for Americans rec DOT 12" 33.3
rpm. Earl Robitison's cantata recorded
by the Sanctuary Choir of Hollywood
First Methodist Church. Includes the
Statue of Liberty Inscription "Give
me your tired, your poor . . ." SH C A
A Child Is Born rec COLREC 12" LP
$3.98. The Trappist Ivjdfiks of the
1 1 0-year-old Abbey of Ckir Lady of
Gethsemane offer a program of modes
and chants; liturgical music especially
suited to Christmas observance.
Folk Songs from Erin rec WESTMINSTER
LP $4.98. Deirdre O'Callaghan accom-
panies herself on the harp. 20 selec-
tions, about half in Gaelic.
Folksongs of Canada rec HALLMARK
12" 33.3 rpm Indian, Eskimo, French,
English, Canadian songs, sung by Joyce
Sullivan and Charles Jordan. JH SH C
Folk Songs of Maine rec FOLKWAYS
12" LP $5.95. Sandy Ives in au-
thentic renditions in traditional style.
German Students' Songs rec FOLKWAYS
12" LP $5.95. Ernst Wolff sings two
dozen of the most popular and best
loved traditional student songs from
Old Germany.
Hebraica rec MENORAH LP 12" $4.98.
Tribute to composer Nachum Nardi,
1 3 songs for age groups from kinder-
garten to high school, sung by Bracha
Zfira and Martha Schlamme, to the
composer's own accompaniment.
Israeli Children's Songs rec FOLKWAYS
10" LP. Twenty selections, sung in
Hebrew by Miriam Ben-Ezra, intended
for young children. With booklet in-
cluding English transliteration and
translation. K-Pri.
Listen . . . And Sing mp DINER 20min
sd b&w. Four children join the Gate-
way Singers, asking questions and
making up their own words while
learning five familiar folk tunes, as
well as principles of harmonics and
descant. Pri-HS
The Lord Is My Shepherd rec COLREC
12" LP $3.98. Mormon Tabernacle
Choir of 375 voices and organ, in new
psalm setting. Also My Lord, What a
Morning; Ballad of Brotherhood; and
Leaves of Crass, Alfred Kreymbourg's
tribute to Walt Whitman.
Madrigals rec WESTMINSTER LP $4.98.
Cesualdo; Frescobaldi. The Randolph
Singers, conducted by David Randolph.
Texas Folksongs rec TRADITION LP
$4.98. Sung by folkmusic authority
Alan Lomax; banjo and guitar accom-
paniment by Guy Carawan, harmonica
by John Cole.
War Ballads U.S.A. rec FOLKWAYS 12"
33.3 $5.95. From 1776 to Korea.
Hermes Nye, with guitar. Book gives
words.
The Whiff enpoofs of Yale rec YALE 1 2 "
33.3 rpm. Concert by this college
group includes many old favorites in
excellent group singing arrangements.
SH C A
The World of Man (I: His Work) rec
FOLKWAYS 10" 33.3 rpm, with
script. Work songs of the lumberman,
weaver, stonecutter, silversmith and
others. Also natural sounds of people
at work. SH A
Yankee Legend rec HEIRLOOM 12" 33.3
rpm Folk songs of New England as
sung by Bill and Gene Bonyun. JH
SH C
PHYSICAL ED: SPORTS
Aqua Babes mp FON lOmin sd b&w $48.
How children are taught to swim al-
most immediately after they have
learned to walk. Pri-A.
Australian Olympic Swimmers 1 8 mp
"loops" CANHAM $29.75. Motion
study loops provide repetitive demon-
stration above and underwater of the
champion Australian swimmers who
dominated 1956 meet. SH C TT
Baseball Catching mp FILMSED 12min
sd col $110; b&w $55. Signals, ball
handling, shifting, fielding, blocking
the plate and other techniques as
taught by Yale baseball coach. JH-A
Baseball Pitching mp FILMSED 14min si
col $110; b&w $55. Ethan Allen
coach at Yale, shows mechanics of de
livery, fielding, strategy. JH-A
Basketball for Millions mp IDEAL 26mii
sd b&w $4. Brought up to date eaci
year. Others in the Official Sport
Film Service series include; Basebai
for Millions; Football for Millions
El-A
Circle of Confidence mp ASSOC 1 AT I Of
28min sd col loan. Highlights of to
auto racing. Sponsored by Firestone
How the race looks to the drlvei
SH-A
For Cod and My Country mp EXCELL(
14min sd col loan. Boy Scout Jam
boree at Valley Forge; building ter
city, conservation, singing, cookinf
handicrafts. JH A
Fundamentals of Diving mp UWF lOmi
sd col. Simple and correct practice
for learning body control and wat€
entry from edge of pool. JH-A
The History of America's Cup mp AS
SOCIATION 27min sd b&w free. Th
unsuccessful pursuk of the famed tro
phy seen as inspiration to good sport
manship. Made by Transfilm, Inc
for Thomas J. Lipton, Inc. JH-A
Let's Dance mp CORONET 13'/2min s
col $137.50 b&w $75. How to hoi
one's partner, seven basic steps ar\
typical pattern. JH SH
The Low Board mp UWF lOmin sd co
Stop-motion and slow-motion photog
raphy aids in showing control of sprin
and importance of approach to end c
board. JH-A
Rockne of Notre Dame mp PRUDENTIA
30min b&w free. Biographical docu
mentary of famed coach, as broadca;
by CBS-TV. JH SH C A
Ski Flight to Austria mp HOOK 27ml
sd col. Apply for rental rates an
fund-raising terms. Skiers from 2
Pennsylvania clubs fly to Austria an
ski Kitsbuehl, Zurs and St. Anton. Of
facially sanctioned for raising funds fc
the Olympic Ski Games Committee
C A
Ski Movies ISeries) 1 4min WARMIL e
15min sd col $125 b&w $59. $1
ea plus $15 returnable deposit)
Titles: Let's Ski; Have Sk.is, Wi
Travel; Anyone for Skiing?; Honolul
Surfing Daze; Are Your Skis 0
Straight?; Sky Lift To Ski Lift; Su
Valley Daze; The Technique of S^
Racing; Ski Mammoth; This Is Ski
ing?; Southern California Skies; Oiym
pic Preview; Switzerland Is For Ski
ing; Let's Co Skiing With Warre
Miller. Also home movie ski footage
16mm col 100' $16.95; b&w $5.95
8mm col 50' $7.95; b&w $2.95
8x10 glossy stills 6 for $4.95. Phot
murals up to 8'xl 2'.
The Sport of Diving (series) 3 mp UW
ea lOmin sd col @ $120. Demon
strations by Vicki Draves, Olympi
champion; commentary by Lyie Drave;
Titles: I: Fundamentals of Diving; II
The Low Board; III: Swan Dive am
Front Jack-knife. JH SH C A
418
EdScreen & AV Guide — August, 195'
Swan Dive and Front Jaekknife mp UWF
1 Omin sd col. Two fundamental dives
are demonstrated as made from the
3-meter board. JH-A
This Is Synchronized Swimming mp
JOLE 12min ea sd col apply. Three
reels: 1: Beginning. II: Intermediate.
Ill: Advanced. Above and underwater
photography. Slow motion instruction.
SH C A
Wilderness Day mp UMINN 28min sd
col. Canoe and camping trip in north-
ern Minnesota lake country. Instruc-
tive in handling of canoe and wood-
craft. JH-A
PRIMARY GRADE
MATERIALS
The African Jungle (A Primary Reading
Lesson) fs VEC 37fr si captioned b&w
$3.50 guide. Intended to answer:
"What is a jungle?" Pri
Behind the Scenes at the Supermarket
mp FA lOmin sd col $110; b&w $60.
The many people and jobs necessary
to help the large supermarket serve
the community. Pri El
Black Beauty and Other Great Stories rec
RCA LP $1 .98. Martha Ray and music
by Eddie Manson. Includes also: The
Selfish Giant; The Emperor and the
Nightingale; and others. Pri.
Circus Day in Rexville mp M-C 1 1 min
sd col. Arrival of the circus at turn
of the century is presented by figur-
ines in scale. Should appeal to young
children for its ascribing "life" to
familiar toys. Pri
A Day in the Life of Fireman Bill mp FA
lOmin sd col $110; b&w $60. The
many things a fireman must learn and
practice to do his job well. The film
emphasizes preparedness, fire preven-
tion, community responsibility. Pri El
Down in the Forest mp ROTHCHILD
6min sd b&w $37.50. Children's story
of mother kangaroo and her baby.
First prize Children's Section, Venice.
Family Living Around the World (series)
7mp UWF ea 20min sd b&w @
$110, A series of social studies films
for the primary grades where family
and community life is emphasized.
Titles: Farming in Europe and Asia;
Forestry; Mining; School Children;
Children at Work and Play; Family
Life; Homes. Pri
Family Outings (series) 5fs LONG si col.
Ti Titles: The Family Goes Shopping;
Family Picnic; A Day at the Seashore;
Fun at the Park; The Family Visits
the Zoo. Pri.
Family Shelter 5fs, LONG si col. Titles:
Planning a Home; My Dad is a Car-
penter; Building a Home; From Tree
to HomeSite; Men and Building Mate-
rials. Pri.
Fa$t is Not a Ladybug mp FA 1 Omin sd
col $110 b&w $55. The young child
learns that "fast is not a ladybug
crawling on a leaf" (that is "slow").
Based on Miriam Schlein book (Scott,
N, Y,), Develops the concept of rela-
tive speed, K-Pri,
Fathers Co Away to Work mp DOW-
LING sd col $110, An artist, a sales-
man and a construction worker are the
fathers in this film that shows the rela-
tions of the outside workaday world to
their own children and to others who
depend on them for the work they do.
Pri,
Grandmother Makes Bread mp BAILEY
11 min sd col $110 r$5; b&w $60 r
$3, Two young children visit their
grandmother and are allowed to help
her make bread. They get some be-
ginning concepts of measurement,
time and temperature, and some ad-
vice on manners and health, Pri.
Happy Days with Carol and Peter 2sfs
SVE 66fr (combined) LP col $12,50,
Two children capture family spirit of
Thanksgiving and Christmas. Pri
Helpers in our Community mp CORONET
II min sd col $110 b&w $60, As a
primary grade discusses this subject
many interesting people and their oc-
cupations are pictured — street repair-
man, doctor, store keeper, bus driver
and others. Pri,
How To Use Tools mp FRENDAL Mmin
sd col b&w. TV's Ted Knight and his
puppet, Bernard, bring industrial arts
to primary grades. Pri.
How We Get Our Clothing 4fs SVE si
col set (4) $16.25; indiv fs $5. Cot-
ton, wool, leather and rubber. Re-
viewed ESAVG 6/59 p301. Pri. El.
Joey and the Ranger mp Mmin COX sd
col $150, Boy finds baby grosbeak
and starts to tame it, Yosemite Na-
tional Park Ranger tells him the bird
is not really lost. On their way to the
site where the bird is to be restored to
its parents numerous wildlife is ob-
served, Pri.
The Miller Grinds Wheat mp BAILEY 10
min sd col $110 b&w $60, How
wheat is brought to the mill, ground,
sifted, sacked, and delivered to bak-
eries. Two primary age children are
taken to visit a small mill where wheat
is still stone-ground, Pri.
Mr. Hare and Mr. Hedgehog mp PORTA-
FILMS 10 1/2 min sd col $100; b&w
$55. Silhouette animation against
colored background. A variant of the
hare and tortoise tale, a pair of look-
alike hedgehogs deflate boastful Br'er
Rabbit. Pri El
Nature Rhythms rec STRATCO 12" 33.3
rpm with a 22 fr color filmstrip for
kindergarten and first grade rhythm
work. Reverse side: Carnival Rhythms.
Pri TT
Our Family Works Together mp CORO-
NET 11 min sd col $110 b&w $60.
Mike and Susan help mother prepare
a big surprise for dad, and they" help
in other ways, too, by making their
beds, hanging up their clothes. Pri.
Picture Book Parade Sfs WESTON si col
Series II $42; indiv. @ $6.50, Vis-
ualized from popular illustrated chil-
dren's books; each strip includes text
keeps the teacher
upfront
- where she helongs!
DuKane's auditorium-size
sound slidefilm projector is the
answer to educational filmstrip
viewing, for any size group from
a small class to an auditorium-
full. Remote push-button
controls permit the teacher to
stand up front for undivided
class attention. Brilliant,
powerful lighting gives a clear,
sparkhng picture with lots of
reserve power for the biggest
screen. The separately packaged
sound unit provides high
fidelity reproduction of both
speech and music.
Only DuKane makes
a full line of sound
slidefilm projectors,
featuring fully auto-
matic picture advance
where impulse is
provided on the
record, plus remote
control or manual
operation.
CORPORATION
St. Charles, Illinois
DuKane Corporation, Dept.ES, St. Charles, III.
Please .send me literature on your line of sound
slidefilm projectors for schools.
Name.
Address^
Cily S- Stale.
DuKane products ate sold and serviced by
a nationwide network of audio-visual experts
EdScreen & AV Guide — August, 1959
419
Audio. Olf^DillOG Record Reviews on Cards
i^on 3x5 punched, cross-indexed
cards
^ for accessible filing and finger
tip reference
■if published monthly, September
through June
it at least 400 cards per year
inefficient, constantly expanding
reference center
itsupplying synopses and ap-
praisals
it your buyirig guide
it suggesting audience and in-
structional use
SUBSCRIBE NOW - $25.00 a year
Audio CARDALOG - Box 1771, Albany 1, New York
- A WORLD OF SOUND ON FILE -
booklet. Titles: Andy and the Lion;
The Biggest Bear, Camel Who Took a
Walk; Caps for Sale; The Circus Baby;
Lentil; Little Toot; and Little Red
Lighthouse. Up to 3 titles may be sub-
stituted from earlier Series I: Ceorgie;
Hercules; Make Way for Ducklings;
Mike Mulligan; Millions of Cats; The
Red Carpet; Stone Soup; The Story
About Ping. PRI.
A Puppy for Christmas sfs SVE 36fr LP
col $8. Live lovable puppy among
gifts under the Christmas tree brings
mixture of joy and confusion. PrI
Simple Machines Help Us Work Sfs
JAM si col set $28.50 indlv. $4.95.
Levers, wheels and axles, pulleys,
ramps, screws and wedges are shown
to be part of the child's everyday life,
as well as the basis, later, for advanced
technology. Pri.
Spotty the Fawn in Winter mp CORO-
NET 1 Imin sd col $100 bGrw $68.75.
Sequel to the popular primary story
film Spotty: Story of a Fawn. As au-
tumn comes and winter's snows follow.
Spotty finds it hard going until a little
girl puts out food for him. Pri. Int.
Storybook Friends 9fs EYECATE si col
(captioned) A boy and a girl meet
the characters from favorite fairy
tales. Titles: Storybook Friends; The
House in the Clearing; Jack and Jill
and Lazy Jack; Three Little Pigs; The
Ugly Duckling and the Sly Fox; Ani-
mal Friends; The Meeting of the
Mice; In the Dining Room; The House
Disappears. Pri
Teaching Games rec STRATCO 12" 33.3
rpm plus kit of instructional materials.
Song and story games for kindergarten
and low primary grades. TT Pri
True Books (series) 1 2f s CHILPRESS si
col set (6) $28.50 indiv @ $4.75;
6 correlated books $9. Natural Science
True Book series contains stories about
animal babies, birds, insects, plants
and trees. Physical Science True
Book series covers air, deserts. Stars,
Oceans, Rocks, Seasons. Reading level:
second grade. Reviewed ESAVG 6/59
p30I. Pri
We All Take Turns fs YLPF 43fr
si col $4.80. Children on visit to farm
observe that barnyard animals have no
manners, and learn from grandpa that
it's better and really more fun to take
turns. Pri.
RELrGION: ETHICS
Action in Asia mp YMCA 28!/2min sd
col $85. The YMCA "Boy's Town"
in Korea; aid to refugees in Hong
Kong; a new approach to rural work
in the Philippines; activities in south-
east Asia. SH A
Alaskan Discovery mp CATHEDRAL
30min sd col. A native Christian, Eng-
lish-speaking, shows what is happening
to the church in Alaska. Reviewed
ESAVC 6/59 p304
Ambassadors to the Hungry mp CROP
26min sd b&w free. Community food
appeal of the churches brings aid to
countless hungry neighbors in devas-
tated areas and refugee centers over-
seas. JH-A
"And Cod Said ..." rec EPIC. Scrip-
tural readings and narration by Dana
Andrews; script by Dickson Hall; songs
Frank Raye. Reviewed ESAVC 2/59
■ p94. JH-A
"And the Child Crew" 4 sfs CHURCH-
CRAFT sd col complete with four 7"
LP records. The story of the boyhood of
Jesus: In a New Home; On a House-
top; Up to Cod's House; In the Tem-
ple-Church. Pri. El
A( One Family sfs BRETHREN 67fr LP
col $8. Discusses the "informal fam-
ily council" as a way to meet the sit-
uations of everyday faced by average
American families. JH-A
Assignment: Mankind mp LESSER 28 min
sd col $200 r $10. The publication
and worldwide coverage of the Chris-
tian Science Monitor; non- religious
presentation of exemplary journalism
Narration: Anthony Quayle; Music:
Louis Applebaum. JH-A
As You Make It mp CHRISTOPHERS 30
min sd b&w $30. Plant foreman (?)
and his wife learn to take active in-
terest in trade union meetings. C — A
Audio- visuals in Your Church (4 sfs
training kit) FAMILY sd col Consult
Family Films dealers and religious film
libraries. Titles: Why Use Audio-Vis-
uals in Your Church; How to Use
Filmstrips; How to Use Motion Pic-
tures; and How to Organize for Audio-
Visuals in Your Church. TT A
Bar Mitzvah mp YESHIVA 15 min sd
b&w $80; r $4. Jewish boy prepares
for and passes in the ceremony that
marks his religious coming of age.
JH SH A
Battleground Europe mp WORLDWIDE
25min sd b&w $8. Billy Graham itin-
erary, from Scandinavia to Switzerland,
culminating in Paris.
Bearer of The Book mp ABS 27min sd
col. How the problems of transla-
tion are solved so that the Bible is
now printed in 1100 languages and
dialects. Reviewed ESAVC 6/59
p304.
The Beloved Choruses rec COLREC LP
$4.98 stereo $5.98. Best known choral
highlights by Mormon Tabernacle
Choir; Eugene Ormandy conducting the
Philadelphia Orchestra. Bach, Haydn,
Schubert, Rimsky-Korsakov, Sibelius
Handel are represented.
Beside the Manger sfs CONCORDIA col
LP si with guide $5; sd with 12" rec-
ord $7.50. While telling the story of
Jesus to young children the filmstrip
reveals that the gifts they receive at
Christmas are to remind them of the
Gift of Jesus. Pri El
The Better Lot mp METHODIST 29min
b&w r$8. Foster parents of boy as-
signed to their care by Juvenile Court
are ready to condemn him as irredeem-
able when he is caught in a burglary,
but wise judge makes them see their
own failings as contributing cause.
SH A
Beyond Brick and Mortar mp DISCIPLES
32min sd col r$ 1 0. Lay builder tells of
his experiences as a construction su-
pervisor in mission work in the Belgian
Congo. HS A
The Bible and the Presidents (series)
4sfs col CATHEDRAL Set with 2 LP
$27. Strips each $6, records $2.50.
Washington (55fr); Jefferson (55);
Lincoln ( 55 ) ; Theodore Roosevelt
(55). JHS-A
Bible Land Film-Disks 1 1 picture wheels
TRAFCO-CAL ea 14 views in card-
board wheel for showing only in Traf-
co-Viewmaster type projectors. Col
$1.65. Seasons of Palestine; Daily
Work; Tent Life in the Bible Lands;
The Birth of the Savior. The Village
(28 views $2.65); The Dead Sea
Scrolls (28 views $2.65); Teaching
About Cod in the Home (42 views
$3.65) . Pri-A. Combination offer: 6
units with 100-watt Viewmaster pro-
jector $42.80; with 30-watt projec-
tor $33.30.
420
EdScreen & AV Guide — August, 1959
Bible on Film (series) 9mp CMF ea
12''2min sd col r $7 ea. Based on
Alexark and Norsim art work and
narration entirely Scriptural. Titles;
The Creation; Abraham Man of Faith;
Abraham and Isaac; Isaac and Jacob;
Jacob; Jacob and Joseph; Joseph the
Servant; Joseph the Ruler; The Exodus.
Int A
Bible on the Island sfs ABS 51fr LP
Mmin sd col $6 si $4 with script.
True story of Army chaplain with a
patrol on Okinawa finds a native vil-
lage firm in Christian faith as result
of Bible left with them forty years be-
fore by a traveling missionary. Int-A
i|Bible Stories for Little Boys and Girls
16sfs. CHURCHCRAFT sd col. Four
albums, each containing 4 filmstrips,
4 records, 4 teachers guides. Per al-
bum $25 boxed; separate titles: record
and strip @ $7. Record has narration
for 4-5 yr. level on one side, and for
6-8 level on the other. Album titles:
Boys and Girls of the Bible; Early
Childhood of Jesus; And the Child
Grew; Jesus, Friend of Little Chil-
dren. K Pri.
The Bible Story of Easter 2fs FAMILY
sd col LP $16.50 (2). Narration, live
dialog, and a complete Scripture read-
ing feature these filmstrips, photo-
graphed live in color. Cup of Sorrow
tells of the Upper Room, Gethsemane,
Trial and Crucifixion, (30fr). Day of
Gladness continues with the reclaiming
of Jesus' body, sealing of tomb, earth-
quake. His reappearances. JH • — ■ A.
The Bible Through the Centuries sl-fs
ERCH 60fr si col fs$5.50. Readymount
slides $26. From the God-concept of
the nomadic Hebrew tribes to the Re-
vised Standard Version of 1 952. Art
by Harold Minton. SH A
Binat Hakodesh rec MENORAH 12" LP
$5.95. Cantoral rendition of 12 litur-
gical and secular selections, by Leib
Glantz.
A Birthday Cake for Rima sfs CROP 47fr
llmin LP col sale $3. How Johnny
and his friends helped provide a happy
rather than a despairing birthday for
a little girl in the land where Jesus
lived. Int. JH
The Book of Ecclesiastes mp (kinescope)
INDIANA 29min sd b&w r$4.75.
Four panelists discuss literary and the-
ological values, analyze structure and
speculate on the author's identity and
moral, political and religious attitude.
SH A
Buried Treasures in Bible Lands 2sfs
FAMILY sd col Se; (2fs and 12"
LP) $16.50; indiv fs ea $6.50; rec
$3.50. Titles: Bible Scrolls; Bible
Cities. Jun - A
Call for the Question sfs UAHC sd col
33.3 LP $10. The role of the syna-
gogue in community social action.
JH-A
Centerville Awakening mp GOSFILM
73min sd b&w r$25. The story of a
religious revival in small town, and its
lasting effect in the relationships be-
tween man and man and man and God.
Useful especially in Youth for Christ
rally. JH-A
Challenge in the Sun mp EPISCOPAL
30min sd col. The story of the first
three years of missionary work by a
young couple in Panama. JH-A
The Children's Widening World rec AL-
PARK for the Connecticut Council of
Churches. $7 inc. guide. Recorded
"Thinking Session" conducted by Hel-
en Parkhurst with a group of 11-12-
year-olds discussion how to make
friends with children of other races,
colors, creeds. Spontaneous conversa-
tion, timely, challenging, of interest to
all ages.
The Christian and his Home 2 sfs
CHURCHCRAFT sd col $15 for 2 fs
and 10" LP. Christian Marriage; The
Christian Family. SH A
Christian Home and Family (series) 4sfs
FAMILY sd col 33.3 rpm 4 fs and 2
rec $25.50. Indiv fs 'S>, $6.50; rec
(2 narrations) @ $3.50, Titles: Fam-
ily Worship (54fr); Family Recrea-
tion (44fr); Family Cive-and-Take
(40fr); Family Togetherness (44fr).
The Christmas Deer mp CJP 14m in sd
col. An old woodcutter sees the
Christmas Deer and for a time loses
his skill. He learns, through a boy he
has befriended, that gifts to poor chil-
dren are in truth gifts to the Christ
Child. He distributes his carvings on
Christmas eve, and on returning home
finds his skills returned and enriched.
Pri-A
Christmas Joys fs CONCORDIA si col $5.
Artwork explains the meaning of the
Christmas tree, its lights and decora-
tions, and why we give gifts at Christ-
mas. Includes Birth of Jesus, Shep-
herds, Wise Men. Selected hymn
frames. Worship service programs.
i^ummertinie . . .
when your films
are out of circulation
is the best time for you to have
us remove scratches, correct
brittleness, repair sprocket holes,
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FILM PROCESSING CORPORATION
165 WEST 46lh STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOLLYWOOD 38, CALIF.
EdScreen & AV Guide — August, 1959
421
The Christinas Story si MODERN ENTER-
PRISES 2x2 si col 34 slides from paint-
ings in the National Gallery of Art,
script-commentary by Elisabeth Puck-
ett Martin. Pri-A
Christmas With Carol and Peter sfs SVE
33fr col LP $8.50 without record
$5.50. Mother explains that yuletide
gifts help us to remember the Greatest
Gift of long ago, so that we celebrate
Christmas in its true spiritual mean-
ing. Pri 5-7.
Christopher Mouse sfs CATHEDRAL 75fr
col LP $12.50 si $10. How a little
field mouse learned the story of the
Nativity from his wise grandfather. 6
up.
Congo Awakening mp FILM EFFECTS
30min sd col. Construction of 46
buildings in Congo jungles by mission-
aries Chester and Dolores Scott. JH-A
The Crescent and the Cross mp WORLD-
WIDE 3lmin sd col r$l5. Children
recall their impressions of experiences
In Islamic countries, particularly the
Bedouin family unit, and the Moham-
medan faith. JH SH A
Cry of the China Seas mp CATHEDRAL
28min sd col r$12. Missionary activity
contrasted with Communist propaganda
effect in Formosa, Korea, Hong Kong
and the Philippines. Reviewed ESAVC
1/59 p44. SH A
Daily Christian Living for Boys and Ciris
8 sfs FAMILY sd col. Two series, ea
4fs and 2 LP; per series $25.50; indiv
fs $6.50; rec $3.50. Learning to
Help at Home; Learning to Forgive;
Learning to Overcome Selfishness; Kit
1 1 : Learning to Get Along Together;
Learning About Sharing; Getting
Others to Like You; Learning About
Friendship. El JH
Daily Life in the Bible Lands 2sfs FAM-
ILY sd col Set (2fs and 7" LP) $11;
indiv fs ea $5.25; rec ea $2. Titles:
At Home and at Work in Bible Lands
(30fr); Shepherds in the Bible Lands
(30fr). Pri.
Damien mp CHRISTOPHERS 30 min sd
b&w $30. Dramatization of the life
of Father Damien among the lepers
on Molokal. (Stephen McNally and
Victor Jory) . JH-A
Dead Sea Scrolls 2 Sawyer-type film discs,
TRAFCO-CAL si col $2.65 (28 1/mm
pictures) Discovery, deciphering. (Re-
quires special low-cost projector).
JH-A
Does Christ Live in Your Home? mp
FAMILY 30min b&w sd r $9. The
importance of regular family worship
is brought home to a young, striving
family by the serene practices of two
older and wiser men. Teen-agers, at
first fearful of being considered re-
ligious fanatics, find Christian observ-
ance not at all outmoded. Int-A
Donny Stories About Growing Up 4sfs
FAMILY col 7"LP (2) Set 4fs 2rec
$19.50 indiv fs @ $5.25 rec @ $2.
Written and illustrated by Susan Mc-
Cain, music familiar to kindergarten
boys and girls. Titles: Surprise (Crow-
ing); Something New (Sharing with
baby sister I ; The Jolly-Bus (Cod's Or-
der) ; The Star (Cod's Plan). 4-5
year-olds.
Easter in Jerusalem sfs FAMILY sd col
40fr and 12" LP $10; fs only $6.50;
rec $3.50. Photograhed by Rev. Don-
ald Lantz, 1958.
Eastward to Asia mp WORLDWIDE 45
min sd b&w $12. Documentary record
of Billy Graham's 30,000 mile tour to
India and seven other countries.
Emanuel fs CON si col $5. Nativity, an-
cient prophecies, Annunciation and
Magnificat, Birth of Jesus, visit of the
Shepherds. Live photography; selected
hymn frames included.
Evangelism 3fs CHURCHCRAFT si col
$19.50. Approach to friends, strang-
ers, community. A.
Exiles in the Holy Land sfs CWS 79fr
LP 16'/2min col $3. Christian broth-
erhood and stewardship in relation to
the plight of nearly a million Arab ref-
ugees, living nine years in mud huts
and tent cities. HS A
Faith for the Space Age, 4-color film
catalog including Sermons from Sci-
ence, Bible Adventure, Science Ad-
venture, Bible Story, Bible Background,
and Teacher Training series. MOODY.
Free.
The Family Altar mp CONCORDIA 30min
sd b&w r$9. Daily devotions in the
home motivated by dramatized ap-
proach to family's spiritual needs.
JH-A
Frontiers of Faith (kinescopes) BFC $5
service charge. These NBC-TV pro-
grams may be used for educational and
religious purposes but not for com-
mercial or profit-making ventures, or
on the air.
Front Page Bible mp FAMILY 30min sd
b&w r $9. A small town editor and
his wife save a dying newspaper by
imbuing it with a positive Christian
spirit, despite initial opposition from
local business interests. JH-A
Gates of Glory mp CONCORDIA 30min
scd b&w $12 rental during Lent, The
story of Jesus' last days on earth, fol-
lows the Biblical account of His be-
trayal, trial, crucifixion. Resurrection
and Ascension, ending with the Halle-
lujah Chorus. F
God of Creation sfs CEP 60fr LP col.
Separate adult and children's com-
entary. The Japanese story of crea-
tion is compared with that given in
Genesis. Int-A
God's Best Gift sfs CHURCHCRAFT 10"
LP col S8. Shepherds and the Wise
Men come to worship the infant Jesus,
"God's best gift" to mankind. Pri El
Cod's Wonders (Additions to series) mp
CHURCHCRAFT lOmin sd col $100
r $5. God's Wonders in a Children's
Zoo, children feed and caress small
animals in the Brookfield Zoo; God's
Wonders in Mother's Garden, boy and
girl, helping mother tend a garden,
learn many wonderful things about
God's love and care. Pri El
God's Word in Man's Language mp ABS
27min sd col r$3. How the American
Bible Society, as an agency of the
churches, aids translators of the Bible,
checks their manuscripts and publishes
Scripture in new languages. JH SH A
Gospel Singing in Washington Temple
rec WESTMINSTER LP $5.98. Eleven
hymns and spirituals sung by Mme.
Ernestine Washington (Washington
Temple Church of Cod in Christ) .
Grandfather's Boyhood Thanksgiving sfs
SVE col LP $10. Grandfather recalls
his boyhood joys, with emphasis on the
spiritual side of Thanksgiving. El JH
The Growth in Our Idea of God sl-fs
ERCH 53fr si col fs$5.50. Ready-
mount slides $22.40. Summary pres-
entation of the Bible story of man's
learning about God Art by Jacques
Barosin. SH A
The Harvest mp BFC 30 min sd b&w r
$6. A young farm boy is helped to a
decision between working the family
acres or going to the city. Rural min-
ister shows his choice is similar, and
both find their answer in the steward-
ship to which they have been entrusted.
National Film Board of Canada pro-
duction. SH - A
Heartbeat of Haiti mp EPISCOPAL 28min
sd col. Work of the church as carried
on in Haiti by bishop, lay preacher,
native priest and teaching sisters. Ap-
preciative inclusion of native art. JH
SH A
The Heart of the Philippines mp CON-
SERVATIVE sd col $300; r free will
offering $10 min. Missionaries con-
duct schools and evangelistic services
in Luzon village; Rogelio, young Fili-
pino, is converted and prepares for life
of Christian service.
Here and Now mp EPISCOPAL 30min sd
b&w r$6.50. Sunday .School session
(Fourth Grade level) is photographed
by concealed cameras and micro-
phones. Real children, an average vol-
unteer teacher and her observer team-
mate. A companion film. Going on
from Here, will show planning for fu-
ture class sessions. TT A
Hillel: Teacher of Love fs UAHC 34fr si
col $7.50. Life and work of the great
contemporary of Jesus, one of the
teachers of Saul of Tarsus. Reviewed
ESAVC 12/58 p 631. JH-A
The Holy Bible in Pictures (Catholic)
23fs EBF si col. 1 I on Old Testament
$66. 12 on New Testament $72. In-
div. $6. Holland's famous "Fibo Col-
or" productions, more than 500 fine
paintings superbly reproduced in color
photography. A Protestant edition is
in preparation.
The Holy Mass 2fs EBF si col $12. The
ritual is presented from the viewpoint
of an acolyte serving at the altar;
paintings are reproduced to relate it
to its historical foundations and spir-
itual significancfe.
The Homeland of Jesus (Series) 4 sfs
FAMILY sd col Set (4fs and two 12"
LP) $25.50; indiv fs ea $6.50; rec
ea $3.00. Titles: Land of Jesus'
Birth; Land of Jesus' Boyhood; Land
of Jesus' Early Ministry; Land of Jesus'
Later Ministry. Jun - A
How Do You Love Your Neighbor? fs CEP
79fr si col S5.50. The neighborhood
discovers what it means to be truly
neighborly when a Dalmatian family
moves into the community. Int-A
422
EdScreen & AV Guide — August, 1959
<ow Long the Night? mp METHODIST
30min sd b&w r $8. Sympathetic ap-
proach to the problems of alcoholism.
Reviewed ESAVC 1/59 p 43. Adults.
low Others Have Built 3mp BROAD-
MAN ea I5min. Consult local source.
Three ISmin films for church com-
mittee and others responsible for plan-
ning and erecting church buildings.
Auditorium Interiors and Furnishings.
Educational Building Interiors and Fur-
nishings. Church Buildings: Exterior
Style, Design and Setting. A
low the Old Testament Came to Us. fs
CEP si col $5.50. The religious ex-
perience of the Hebrew people as ex-
pressed in historical, prophetical,
priestly and literary writings have been
accepted as sacred literature because
of their inherent spiritual significance
as a record of man's growing under-
standing of Cod.
How We Cot Our Bible 4sfs SVE col LP
Set (4) with 2 LP $27; without rec-
ords $21 .60. Titles: The Beginning of
the Bible (43fr); Making the Old
Testament (49fr); Making the New
Testament (41 fr) ; The Bible — A Book
for Everyone (49fr). Int — A.
lymns of the Nativity 2fs SVE si col ea
$5. Eleven of the best known hymns,
printed words against art backgrounds.
"he Hymns of Charles Wesley rec PRTC
LP 12" 2s $3.95. Performed by the
1 00-voice chancel choir of the First
Methodist Church of Dallas, Texas;
directed by Dr. Glenn Johnson, min-
ister of music. Honors the 250th an-
niversary of Wesley's birth.
n Such a Time mp PESV mp sd col loan.
How men in middle age leave success-
ful careers in business and in the lay
professions to study for the ministry.
Adjustments not always easy, especial-
ly for their families, they nevertheless
grow into dedicated, self-forgetting
Christian ministry. SH C A.
esus as a Boy 4sfs SVE 19-23fr col set
of 4 with LP $21.50; without $16.50,
incl. reading script. The Baby King.
The Baby in the Temple. The Feast of
Lights With Jesus. Thanksgiving With
Jesus. 6-11.
esus' Formative Years (Series) 3fs CON
si col set $14.25 ea $5. Titles include
The Visit of the Wise Men; The Child
Jesus in the Temple: Jesus' Baptism.
Photography co-ordinates with Family
Films' Living Bible motion pictures.
lewish Holidays (series) fs UAHC si col
ea $7.50 Titles: Sukos and Simchas
Torah, how the primary grades study
and celebrate the holidays (K-2);
(Reviewed ESAVC 12/58 p 631);
Shovuous: Festival of Torah (JH);
Chanukah: Festival of Lights (K-2).
ewish Holidays and Prayers flannel-
graph UAHC each kit $1.75. Sukos
Unit; Purim Unit; Hebrew Unit for
Pesach; En Kelohenu and Other Pray-
ers Unit; Passover Unit ($1,251. Also:
Sing For Fun rec 33.3 songs for the
holidays sung by and for children,
with 2 books $5.95.
ews in Distant Lands 2fs UAHC si col
@ $7.50. I: Iran, Afghanistan, Thai-
land. II: Singapore, Hong Kong, Indo-
nesia. Reading script by Chaim Teitler.
JH-A Reviewed ESAVC 12/58 p63 1 .
Jews in Distant Lands (additions) fs
UAHC si col. The Netherlands $7.50;
India and Pakistan 2fs $12; An-
nounced for Fall 1959 release — The
Soviet Union i2) ; Poland and Czecho-
slovakia, JH-A.
A Job or a Calling mp BROADMAN 28
min sd b&w $9. Young couple is
called upon to make a decision be-
tween two worthy vocations, one of-
fering liberal material return, the other
an opportunity to do the revealed will
of Cod. HS A
John Wesley mp METHODIST 77min sd
col $700 b&w $4.50. Early life and
schooling, struggles with clergy, social
action, impact on evangelical revival
and growth of Methodism in England
and America. JH-A
Keep Them Faithful 2sfs CHURCH-
CRAFT 10" LP col with resource guide
$15. Offers positive program to help
pastors and church leaders to stop
losses in church membership and Sun-
day School. A.
The Land That Men Passed By mp
REFCHA 30min sd col r $12. Mis-
sionary work in the Middle East, with
accent on the environment, resurgent
nationalism, struggle against igno-
rance, need for indigenous leadership.
SH A
Leisure for the Lord mp BROADMAN
20min sd b&w r $2. A local church
surveys its community situation, re-
sponsibilities and resources in devel-
oping a local recreational program. SH
A TT
Let's Keep Christmas sfs SVE col LP 43fr
$10. Visualization of the late Dr. Pe-
ter Marshall's moving sermon of that
title, emphasizes restoring "Christ in
Christmas."
Lifeline sfs CWS 77fr LP. Spells out the
Share Our Surplus program in terms
of what a dollar will do to help the
needy in Japan, Greece, West Ger-
many, Hong Kong, Haiti. Reviewed
in ESAVC 4/59 p206. JH up
The Life of Christ in Filmstrips 24fs
CHURCHCRAFT si col Set (24) boxed
$87; 14 of the titles are 20 fr. @
$3.50; the remainder 25-36 fr @ $5.
Captioned. Guides. Also available in
Pictochrome Slides, 334 slides $112;
individual sets $3.60-$5.
Life of Joseph — Life of Moses fs CA-
THEDRAL are now available with LP
records. The records alone: $3 ea.
The Little Flowers of St. Francis rec
CAEDMON 12" 33.3 rpm. The career
of St. Francis as read from his works
by Cyril Cusack. A
The Little Lie That Crew mp CONCOR-
DIA 30min sd b&w r $9. Simple story
that proves honesty is always the best
policy. Pri-A
Living in Bible Lands 2sfs FAMILY sd
col Set (3fs and 12" LP I $16.50;
indiv fs $6.50 ea; rec $3.50. Titles:
Everyday Life in Palestine (53fr);
Shepherd Life in Palestine (50frl.
Jun. - A.
,o«c.,^ FILMSTRIPS
'"Y CHRISTIAN
^ NURTURE
For secular and religious classrooms
the following 35 mm. filmstrips, pro-
duced by Christian educators, are
suggested:
HOW DO YOU LOVE YOUR
NEIGHBOR?
79 frames $5.50
MEMBERS ONE OF ANOTHER
59 frames $5.50
PALESTINE IN JESUS' DAY
Part 1 — 64 frames $5.50
Part II — 60 frames $5.50
All full color
Write for complete listing
CHRISTIAN EDUCATION PRESS
I SOS Race St., Phila. 2, Pa.
505 North Hollywood 6, Calif.
2x2 ALUMINUM FRAME and MASK
d^jlfc
New double-fold
aluminum mask
and one-pc. 2x2
frame designed
for ease of as-
sembly and ut- , J
most protection. L'
Box of 20 frames, 20 masks,
and 40 glass. . . .$2.00
Box of 100 frames, 100 masks,
and 200 glass .... $8.00 {^^
Other Sizes Available ■ 2'/4 x 2'/4 ■
2x2 Super Slide • Airequipt Masks & Glass •
Stereo (2) • S'A x 4 Frames, Masks, & Glass.
EMDE PRODUCTS
2040 Stoner flvenuc
Los Angeles 25. Calif.
EdScreen & AV Guide — August, 1959
423
The Living Word in Japan mp ABS 19
min sd col sc $3. How the Bible Is
printed and distributed in this highly
literate nation. Indigenous musical
background. JH-A
London Crusade mp WORLDWIDE 44
min sd b&w $12. Documentary treat-
ment of the Billy Graham crusade in
Britain, including 3,000 voice choir.
The Long Stride mp CWS 28'/2min sd
b&w $8. How Protestant missionaries
help alleviate the suffering of refugees
in Korea, Hong Kong, the Near East
and Austria.
Look Up and Live (kinescopes) BFC $5
service charge. These CBS-TV pro-
grams may be used for educational and
religious purposes but not for commer-
cial or profit-making ventures or on
the air.
Lourdes fs EBF si col $6. A journey
through the shrines, churches, grotto.
Catholic. Pri-A.
Lourdes mp CATHFD 40min sd col lease
(5 years) $325. The town, shrines and
ceremonies; the sick at the Grotto;
new underground Basilica and Easter
High Mass; pilgrims following the Way
of the Cross; torchlight procession;
communion of the sick at Bernadette's
altar.
The Magnificent Adventure of St. Paul
mp CATHEDRAL feature sd b&w r
$27.50. The conversion of Saul of
Tarsus into the missionary St. Paul.
The Meaning of Christmas 4sfs SVE ea
40 fr. 4 fs & 2 rec LP $27.50 fs
without records ea $6. The World
That Needed Jesus. The Enrollment
at Bethlehem. Shepherds Out in the
Field. Good News for All People.
Meditational Music 3 rec MITCHEL LP
each record $5.35 postpaid. Recom-
mended by BFC-NCCC for use in con-
nection with its "So We Will Sing"
records as church music library. 27
orchestral and 5 vocal selections, band-
ed for separate use, cleared for radio-
TV.
Members One of Another sfs CEP 59fr
LP col. Importance of being honest
with ourselves as well as with others,
whom we should strive really to know
and appreciate. (Romans 12:5). HS A
Mid-Century Crusade mp WORLDWIDE
43min sd col $15. Billy Graham tells
of his first years of city-wide cru-
sades, a study in mass evangelism
techniques.
Mid-Eait Profile mp BFC 28'/2min sd
col r$12 b&w r$8. Protestantism's
concern to bring better learning as
well as Christianity to the Middle East.
Charles Malik appraises prospects as
difficult for next decade, bright for
next century. SH A
The Mighty Fortress mp WORLDWIDE
37min sd b&w $10. March of Time
treatment of the Jewish, Catholic and
Protestant contributions to the spiritual
scene, culminating in the Billy Gra-
ham meetings in principal European
cities.
Molly Crows Up 4sfs FAMILY 19-24fr
sd col Set (4 fs with two 7" LP rec)
$19.50; indiv fs ea $5.25; rec @ $2.
Titles: The House Next Door; Sand-
pile and Trike (Sharing playthings);
Molly's Dollies (Expanding Love);
Molly's Blocks (The concept of owner-
ship) . Pri Jun
Mr. Texas mp WORLDWIDE 48min sd
col $25. Wealthy man, hospitalized,
comes to realize that happiness is a
goal unattainable except through Cod.
Film includes noteworthy song, "Each
Step of the Way."
My Right and My Cause mp ABS 21 min
sd col sc$3. The story of the Korean
Bible Society and the preservation of
a rare Biblical manuscript. Indigenous
musical background. JH-A
The Nativity mp UWF 1 9min sd col
$200. Paintings by Renaissance mas-
ters, including van der Weyden, van
der Goes, van Eyck and Memlinc; text
from the Gospels of St. Luke and St.
Matthew; music consists of medieval
religious themes.
New Faces of Africa mp BFC 28'/2min
sd col r$12 b&w r$8. This 1959-
1960 foreign mission study theme
film emphasizes today's tempo of
change and unrest. Included are film
interviews with new leaders such as
Tom M'boya and Dr. Julius Kiano.
SH- A
The Ninety and Nine mp SCHNATZ 10
min sd col $59.95. Based on Jesus'
Parable of the shepherd and the lost
sheep.
None Goes His Way Alone mp BFC 30
min sd col r$9 b&w r$6. Effect of
modern roads, consolidated rural
church. Actual case history in John-
son County, Mo. TRAFCO — The
Methodist Church — production. JH -
A
O Holy Night fs CON si col $5. Events
from decree of Caesar Augustus to the
visit of the Wise Men. Live photogra-
phy. Hymn frames. Worship service
programs.
Oiltown, U.S.A. mp WORLDWIDE 72min
sd col $35. Wealthy oilman in frantic
search for his daughter in the holo-
caust of the Texas City explosion and
fire, finds also peace with God. Film
includes television sequence featuring
the Billy Graham team.
Older Teens and Popularity Problems
(Series) 4sfs FAMILY sd col Set (4fs
with two 12" LP) $25.50; indiv fs ea
$6.50; rec (2 stories) $3.50. Titles:
The Crowd (48fr); Smoking and
Drinking (48fr); My Loyalty Test
(44fr); Influencing Others For Good
(47fr).
Older Teens and Their Families (Series)
4sfs FAMILY sd col Set (4sfs with
two 12" LP) $25.50; indiv fs ea
$6.50; rec (2 stories) $3.50. Titles:
I'm Not a Child Any Longer; You and
the Car (48fr); Money Problems
(43fr); Families Come In Handy
(48fr).
One Love — Conflicting Faiths mp
TRAFCO 27min sd col $195 b&w
$125. Roman Catholic boy and Prot-
estant girl run away to be married.
Problems, conflicts of interfaith mar-
riage, created by Roman Catholic dog-
ma. SH C A
The Other Wise Man sfs SVE 45fr coi
LP $10.50 si with script $7.50. Adap-
tation of the Henry Van Dyke story of
the fourth Wise Man who spent his
life searching for Jesus, and his for-
tune in helping others. 12 up.
Palestine in Jesus' Day 2fs CEP si col.
Live photography and art work blend
in recreating history, geography, and
living customs in Biblical times. Part
I (63fr), Part II (60fr) ea $5.50.
Peter's Resurrection Faith 2fs FAMILY
sd col $16.50 (2). The Easter events
through the eyes of Peter, and the
effect on his life and faith. Live color
photography; narration, music, dialog,
plus complete Scripture reading. Pe-
ter's Failure (45fr). Peter's Victory
(34fr). J-A
Pilgrimage mp NFBC 30min sd b&w
$120. The procession of the League
of the Sacred Heart through the streets
of Montreal to St. Joseph's Oratory.
The Power of the Resurrection mp
FAMILY 60min sd col r$30 b&w r
$17.50 (During Feb, Mar, Apr $37.50
— $25) The aged Peter comforts a
younger fellow-prisoner by telling of
his own trials of faith, even to his
denial of his Savior, but of the effect
on him of the Resurrection and the
promised power of the Holy Spirit.
Elem-A
Praise to the Lord — Hymns of the Church
Year, rec COLREC 12" LP $4.98.
A collection of 24 hymns ranging
from IX century plainsong to XX cen-
tury American and Canadian hymns.
Sung by the choirs of the Church of
the Ascension and of the General The-
ological Seminary, New York. Auspices
of the Joint Commission on Church
Music of the Protestant Episcopal
Church in the U.S.A.
Religious Film Disc Kits TRFC 16mm
color scenes mounted in Viewmaster
type discs, 14fr $1.65; 28fr $2.65;
42fr $3.65. Titles: Seasons of Pales-
tine (14); The Village (28); The
Birth of the Savior (14); Teaching
About Cod in the Home (42); Let's
Visit Japan (28); Tent Life in Bible
Lands (14); The Dead Sea Scrolls
(28). Projector $10.20; Case, screen
and storage box $8.75.
Rome — The Vatican fs EBF si col $6.
Excellent color photography with Cath-
olic emphasis. El-A
The Saga of the Bible sfs ABS 60fr LP
14min col sd $6.50 r$2 si $4.50 r$l.
Important events in the development
of the Bible and its influence on the
history of America. JH-A
The Senior High Conference Story fs
AMBAPTIST 72fr b&w si (script) $2.
Planning and execution of a ten-day
camping experience for older teen-
agers. TT SH A
Sermons for Young People (Series) EYE-
GATE av 45fr, LP 8min Set (16)
$94.50 indiv 2 fs and 1 rec $12.50;
fs only ea with script $5. Sixteen
dramatized stories raising questions of
Christian conduct for young teens and
subteens.
424
EdScreen & AV Guide — August, 1959
Serving Christ mp FAMILY 30min b&w
sd r$9. A dedicated Christian strives
to apply Christian principles even in
his real estate business, and eventually
brings around his sceptic partner and
others. SH-A
Seventeen Church Sonatas for Organ and
Orchestra, rec WESTMINSTER LP
$4.98. Mozart. Organ, two violins
and cello. Instrumental Ensemble Sin-
fonia.
The Silver Shield mp WORLDWIDE 24
min sd bGrw r$8. A knighthood set-
ting for a children's entertainment
film; dueling swordsmen, a juggler,
and the story of David and Goliath. Int.
Soul Keeping 2fs (series) CHURCH-
CRAFT 10" LP guide sd col $15 (2fs
1 record). Keep Them Faithful — With
the Church, includes home visi-tation,
parish work; Keep Them Faithful —
With the Sunday School includes
teacher training, visitation, record
keeping, selection of teen-age and
adult materials, active cradle roll,
parental cooperation. A
SouU in Conflict mp WORLDWIDE 75
min sd col $35. The Billy Graham
Crusade in London is the setting for a
dramatized story of an actress, a jet
pilot and a factory worker who make
their decision for Christ. JH-A
So Will We Sing 3 rec BFC 3 rec LP Set
of 3 $10; indiv. $3.95. The Madrigal
Singers of Chapman College, Orange,
California: 1 : Advent, Christmas,
Epiphany, and New Year; 1 1 : Lent,
Palm Sunday, Easter, Pentecost and
the Ascension. The Reformation Singers
of the Lutheran Church of the Ref-
ormation, Washington, D.C.; III:
National Days, Thanksgiving, Home
and Mission.
A Sketchbook on Greatness fs CEP 70fr
si col $5.50. Qualities of true great-
ness are depicted through the lives of
Johannes, Eckhardt, Savanarola, and
Erasmus. JH-A
Spokesman for Cod fs CEP 73fr si col
$5.50. Elijah, Micah, Haggai. Scripts
for children, adults. JH-A
Stained Class, Life of Jesus Christ as
Portrayed In fs WHITTEMORE si
(script) col $6.50 the story of stained
glass as a means of religious visualiza-
tion. SH A
Stories About Joseph (series) 4sfs FAM-
ILY sd col (Set 4fs with two 12"
LP) $25.50; indiv fs @ $6.50; rec
(2 stories) (g $3.50. Titles: The Boy
Joseph (37fr); A Slave Becomes
Ruler (32fr); A Forgiving Brother
(39fr); A Happy Family (38fr).
Scripts Robbie Trent; Pictures Harold
Minton. Pri Jun.
Stories of the Childhood of Jetut 3fs SVE
si col available @ 59fr including text
frames, or 28fr with reading script,
ea $5, set of 3 $14.25. Based on
"Bible Books for Small People" (Thos.
Nelson & Sons) . Pri. 5-9.
The Story of Pope Pius XII. mp UWF
b&w r IDEAL $2. Highlights of the
late Pontiff's life from pre-coronation
days to his burial. JH SH A
The Story of Thanksgiving fs SVE si col
captioned. $5. The landing of the
Pilgrims at Plymouth, their hardships.
and the celebration of the first Thanks-
giving. El.
The Story of the Pope mp NTA 65min
b&w apply. The pomp and pageantry
of a Papal election and intimate views
of the daily life of a Supreme Pontiff.
Based on the life of the late Pope- Pius
XII, narrated by Bishop Fulton J.
Sheen, with foreword by Francis Car-
dinal Spellman. JH SH C A
Story of the Prophets 1 Osfs CATHEDRAL
col sd LP Ea $6, record $3. Sets —
first six $40.50; second four $27.
Frontiersmen of Faith (Intro. 54fr
17min); Amos, Cod's Angry Man
(46 fr, 1 5min) ; Micah, Prophet of the
Common Man (55fr 15 min); The Vi-
sion of Isaiah (49fr, 16min); Rosea,
Prophet of Cod's Love (52fr, 17min);
Jeremiah, The Reluctant Rebel (54 fr,
20min); Ezekiel, Man of Visions
(60fr, 19min); Isaiah, Statesman for
Cod (59fr, 18min); Prophet-Poet of
the Exile (52 fr, 20min); In the Full-
ness of Time (44fr, 16min). JH,
SH, A
Strange Gift sfs SVE 50fr sd col LP $10.
Light, song and love are distributed as
gifts to be carried to the newborn
Jesus — and a Little Angel is chosen
to bring a last, strange present. Susan
McCain-SVE production. JH SH A
Sunday on the Range mp WORLDWIDE
3 5m in sd col r$12. The story of
Gideon is told in novel settings, with
seven songs and a lesson from life
taught with ropes. Int-A
Sunday School Age Croups Sfs BROAD-
MAN si col $35 indiv. $5. Cradle
Roll; Beginner; Primary; Junior; Inter-
mediate; Young People; Adult; Exten-
sion Department Sunday School Work.
Sunday School Class Officers 5fs BROAD-
MAN si col $12.50 indiv. $3. Role of
Class President, Vice-President, Group
Leaders, Secretary, and Class Officers
at Work. SH A TT
The Tabernacle (According to the Bible)
fs UAHC si col $7.50 with script.
Clarifies many customs of Jewish life
in Biblical times. JH-P
Teacher Improvement 5fs BROADMAN
si col $22.50 indiv. $5. The Christian
Teacher; Selecting Aims; Choosing
Methods; Planning a Lesson; Testing
Results. Useful as core for a leader-
ship course in local church. TT
Teenage Topics for Christian Youth ( 1 2-
14 age group) 4sfs FAMILY sd col
series 4 fs 2 LP $22.50; fs ea $6.50;
rec ea $3.50. First Dates; Whom Do
I Date?; How to Act on a Date; is it
Love? Initiatory teacher guide frames,
and follow-up discussion bands after
close of narration. JH
Teenage Topics for Christian Youth ( 1 5-
17 age group) 4sfs FAMILY sd col
series (4fs 2 LP) $22.50; fs ea $6.50;
rec ea $3.50. Going Steady (54fr);
Falling in Love (51fr); Conduct on a
Date (49fr); When Should I Marry?
(45fr) . Introductory guide frames and
follow-up narrative discussion bands.
SH A
Thanksgiving With Carol and Peter sfs
SVE 33fr sd col LP $8.59 without
record $5.50. Why we give thanks to
Let your pupils see what you say. They'll learn
faster— (emember longer. Scripture Press
offers a complete selection of tested visual
aids for more effective teaching.
> FILIMSTRIPS— JSIMM. Professionally done.
Story guide with each film, authentic,
captivating.
• FLANNELGRAPHS. Colorful, die-cut suede-
backed figures. Easy to use. Complete
story furnished.
• TABLE-TOP PROJECTS. Brightly colored,
stand-up figures moved around on map.
Lesson book included.
> FLASH CARDS. Hold in hands as story is
told. Complete story furnished with each set.
Order from your Christian bookstore or
writ* for FREE catalog. Dept. ESV-89
1825 (Mien Avinui • Wtinton. Illinois
SCRIPTURE
FIRST PRIZE
1959 American Film Festival
Religion and Ethics Category
CALL FOR THE QUESTION
Color filmstrip on the synagogue and
social action
With 33 Vs LP record $10.00
"Comes as close to being a film
[motion picture} as is possible.
The use of dramatic voices in the
recorded script makes the view-
ing a tense and exciting experi-
ence. Also useful for . . .
churches and church related
agencies." — National Commu-
nity Advisory Council.
For complete list of UAHC color film-
strips write to
UNION OF AMERICAN
HEBREW CONGREGATIONS
838 Fifth Avenue
New York 21, New York
TEACHING AIDS
FILMS, FILMSTRIPS,
SLIDES, POSTERS, ETC.
Writa tor trmm Catmlmg
AMERICAN BIBLE SOCIETY
Audio-Visual Department
440 Fourtfi Avenue, New York 16
EdScreen (j AV Guide — August, 1 959
425
Cod; the meaning of giving thanks.
PrI 5-7.
Thanksgiving With Jesus sfs SVE 23fr
sd col LP $7 without record $4. How
the boy Jesus might have celebrated
the Feast of Succoth, at harvest
(Thanksgiving) time. El JH
This is Palmyra fs CONOR 63fr si col
script. Daily life of little Mexican girl
in Guadalajara, at play, home, school
and Sunday School at the Protestant
Center. Pri-JH.
This Way to Heaven mp CORONET
30min sd b&w r$9. The importance
of the Sunday School to the church
and the community. Pri-A
Thus Saith The Lord sfs USCJE 35fr 12"
LP. col. FS $8.50, rec $1.50. Lives
and teachings of the prophets, Elijah,
Amos, Isaiah and Jeremiah. Planned
as aid to Pessin: "When the Prophets
Spoke." Production: Allan Shilin; Art:
Jacque Barosin. JH-A.
Thy Word Civeth Light mp ABS 21min
sd col sc$3. Story of blinded service-
man Vk/ho found his way back to a use-
ful life through reading the Bible in
Braille. JH-A
A Tip or a Talent sfs PRESBYTERIAN
64 fr sd col. Scrutinizes giving by
young people in the nature of a "tip"
rather than as Christian stewardship.
JH SH Reviewed ESAVC 1/59 p41.
Tongues of Fire mp CATHEDRAL 30min
sd col r$12. Hawaiian Christian wom-
an defies pagan superstition to very
brink of volcano in asserting her faith.
Reviewed ESAVC 1/59 p44. SH A
Training Kit for Using Audio-Visuals in a
Church. 4fs FAMILY col LP set of 4 —
$16.50. Why Use Audio-Visuals in
Your Church? 46 fr plus 4-minute
motion picture sequence to dramatize
impact of A-V. How to use Filmstrips
68fr., covers selection, building a film-
strip library, utilization. How to Use
Motion Pictures 64fr what to do be-
fore, during, after showing. How to
Organize for Audio-Visuals in Your
Church 77 fr. HS A TT
The Two Worlds of Ann Foster mp
CHRISTOPHERS 30 min sd b&w $30.
Successful young designer finds that
"everything that money can buy" still
leaves her short of happiness. SH-A
Understanding the Bible Lands (Series)
2sfs FAMILY sd col Set (2 fs with one
1" LP) $1 1; indiv fs ea $5.25; rec (2
scripts) $2. Photographed in the Holy
Land 1958 by Rev. Donald Lantz.
Titles: Where Jesus Was Born (25fr);
Where Jesus Worked ( 1 8fr) . Pri.
Village Reborn fs FRIENDSHIP si col $5.
Transformation of village life through
advent of literacy; importance of sup-
plying Christian literature. SH A
Wait a Minute sfs CWS 73fr LP 1 5min
col $3. Cartoon treatment shows chil-
dren, about to spend money on them-
selves, how much this little sum might
do for a refugee child in Hong Kong,
Germany or the Near East. Pri-JH.
The Washington Mosque mp UWF 16min
sd col $88.59. Religious and cultural
activities in this newly built Islamic
center in our nation's capital. SH C A
The Way mp METHODIST series of films
originally shown on TV, 27min sd
b&w r$8. An Eye For an Eye; The
Better Lot; Ceiling 5,000; Give Us
Tomorrow; Homecoming; Immortal
Love; Labor of Love; The Tourist.
El-A.
Westminster Abbey (slide-book) EPCB 8
color slides in 31 p book. The great
shrine is described in a superbly
printed guide book; the 2x2 color
slides are ingeniously pocketed in the
front cover. SH C A
What the Bible Says. lOfs CHURCH-
CRAFT si col. Kit, lOfs, Leaders'
Guide, Home Study Book $45. Indiv.
fs $5 (no book); extra books $1.25.
Titles: God and His Word; Origin of
Man; Sin and Its Consequences; Re-
demption of Man; Becoming a Chris-
tian; The Christian Church; Growing
as a Christian; Our Christian Privileges;
Our Christian Responsibilities; Death
and Eternity.
When the Littlest Camel Knelt sfs CA-
THEDRAL 45fr LP $15 si $10 with
script. The real significance of Chris-
mas Eve as seen through the eyes of
the littlest camel. Pri. 6 up.
Where Jesus Lived 2sfs FAMILY sd col
set (2fs one 2-sided 7" LP) $1 1 indiv
fs $5.25 rec $2. Titles: Where Jesus
Was Born (25fr); Where Jesus
Worked (18fr). Pri
Where Your Heart Is mp BROADMAN
28min sd b&w $9. Active tithers,
confronted with need for more liberal
contribution to insure vital expansion
of their church's ministry. Steward-
ship not onlv of money but of life is
involved. HS A
The World I Live In rec WESTMINSTER
Album (4) 7" rec 78rpm. Scripture,
commentary and songs suitable to 6-8-
year-olds. Companion album Through
the Year. Similar albums for 3-5-year-
olds: Holidays and My Family. Re-
viewed ESAVC 2/58 p94.
The World of Man rec FOLKWAYS 10"
LP $4.25 Eleven religious songs from
as many faiths and lands. JH-A
Young Teens and Popularity Problems
iSeries) 4sfs FAMILY sd col Set (4sfs
with two 12" LP) $25.50; indiv fs ea
$6.50; rec (2 stories) $3.50. Titles
Overcoming Awkwardness and Shyness
<43fr); Making and Keeping Friends
I46fr); Trying To Be Popular (43fr);
What About Smoking? (45fr).
Young Teens and Their Families (Series)
4sfs FAMILY sd col Set (4fs with two
12" LP) $25.50; indiv fs ea $6.50;
rec (2 stories) ea $3.50. Titles:
Learning to Live with Parents (50fr);
Getting Along with Brothers and Sis-
ters (47frl; Allowances (47fr); Shar-
ing Responsibilities at Home (41 fr) . A
continuation of the breezy artwork
treatment begun in the "Dating"
series.
You Shall Receive Power fs FAMILY 30fr
sd col $10. Devotional dramatization
of situation in Palestine; how the pow-
er of Chirst's resurrection and presence
can transform human life. Scripture
reading, narration, dialog, music, live
color photography. J — A.
SCIENCE
Biology & Physiology
Aquarium Wonderland mp DOWLING
lOmin sd col $100. Elem.
As Boys Grow mp MEDARTS 1 5min sd
b&w $1 15, r $15. Athletic coach dis-
cusses with high school boys the phys-
ical changes they are experiencing. SH
TT A
Baby Elephant mp EBF 1 1 min sd col
$120 b&w $60. The training of a
young elephant to work in a teakwood
lumber camp. El JH
Bacteria: Laboratory Study mp INDIANA
15min sd col $150; b&w $75. Prep-
aration of a wet mount, microscopic
examination of living bacteria, stain-
ing and examining a smear with the
oil immersion objective. Characteristics
of bacteria and methods of control.
SH C
A Badger's Bad Day mp GJP 11 ''2 min
sd col $115 (including color film-
strip and 10 b&w 8x10" study prints.
A badger encounters a skunk family —
and learns the importance of the sense
of smell. Other forest animals are en-
countered, also. Pri.
Bear Country mp DISNEY 31 min sd col.
The first two years of the black bear's
life, from birth until the time the
young bear is left on his own. Part
of the "True Life Adventure" series.
Pri-A
Biology trans BRADY $350. Series of
60 transparencies and 7 5 overlays with
Instructor's Guide.
Birds in Winter mp EBF 11 min sd col
120 b&w $60. Feeding and watching.
Int.
Christmas for the Birds mp ROTHCHILD
Mrnin sd col $150 b&w $60. Chil-
dren study bird life in winter by pro-
viding shelter and food, some of it
attached to a discarded Christmas
tree. Pri Int.
Circulation of the Blood mp AHA 8 ' 2min
sd col $45. Many diagrams in color
help tell the story. SH C A
Conifer Trees of the Pacific Northwest
mp MOYER 1 6min sd col $150. Nine
different evergreens native to the re-
gion are shown as a boy and girl learn
to identify their characteristic bark,
foliage, shape. El JH SH
Course in General Biology si SCISUP 170
slides $85. Including Manual for the
Biological Sciences $1; free with order
for 50 or more slides. Selected from
collection of more than 50,000 Koda-
chomes. Free catalog.
The Dinosaur Age mp FA 1 3min sd col
$140; b&w $70. Museum paleontolo-
gists unearth the fossil remains of the
giant reptile and reconstruct its skele-
ton. JH SH C A
Exploring the Farmland mp WILCOX
13min col $120. Three youngsters
visit a farm; they see the domesticated
an mats, and then the wildlife — birds,
squirrels, possum, skunk, fox. Editorial
direction by John A. Haessler. El JH.
426
EdScreen & AV Guide — August, 1959
Exploring Your Growth mp C-W \ Imin
sd col $100 bCrw $50. Animation and
photomicography shows how food is
digested and carried by the blood to
the cells which grow and divide. Int.
JH
Fire Ant on Trial mp USDA 28min sd
col apply. Life process and menace to
farm machinery operations, construc-
tion crews and children at play. SH
C A
A Fish Family mp MOODY 1 I min sd col
390 b&w $45. Family life cycle of the
Blue Acara. Pri
Forest Babies mp CJP 11 Vivnin sd col
$115 (including a color filmstrip and
10 bCrw 8x10" study prints!. Em-
phasizes how quickly young wildlife
must learn and grow. Fawn, bear cubs,
raccoon, rabbits, mink, coyote pups,
porcupine, skunk, opossum, wood-
chuck, pheasant chicks. Filmstrip
shows growth 10 weeks later. Pri.
Elem.
Growth of Flowers mp CORONET 1 1 min
sd col $110 b&w $60. Time lapse
shows accelerated growth of jonquil,
jack-in-the-pulpit, phlox, lily, rose,
zinnia, gladiola and water lily —
sprouting, struggle for sunlight and
air, and finally bursting info bloom.
Pri Int JH SH
Gypsy in the Trees mp GYPSY 22min sd
col apply Life cycle of the Gypsy Moth
and large scale methods of eradication
or control. SH C A
How Does a Garden Grow? fs MOODY
39 fr si col $6 Seeds sprout, throw out
primary and secondary roots, depend
on light and water. JH
How Nature Protects Animals (Second
Edition) mp EBF 11 min sd col $120
b&w $60. Remake of this widely used
film, special prices apply when first
edition prints are turned in. Int JH
The Human Body: Nervous System mp
CORONET 13'/2min sd col $137.50
b&w $75. Basic functions, main or-
gans end their neurons, principal areas
of the brain. Miscroscopic views, ani-
mation and anatomical charts help vis-
ualize this complex system. JH SH A
The Human Body: Reproductive System
mp CORONET 13V'2min sd col
$137.50 b&w $75. Part of series for
teaching physiology, this film describes
male and female organs and functions.
Live action photography of sperm and
egg cells uniting. Ovum, uterus, zy-
gote. SH C
Insect Foods mp DOWLINC Hmin sd col
$135. How and what insects eat
shown in closeup detail. Many com-
mon and some strange insects are in-
cluded. How this affects human life.
Pri El JH
Insects Astray mp CEICY 13min or 26
min sd b&w loan. Once Nature's scav-
engers, cloth-eating insects have in-
vaded man's home; chemical warfare
where cloth is made. SH C A
Life in a Cubic Foot of Air mp CORO-
NET llmin sd col $110 b&w $60.
Yeast plants, molds, bacferia, amoeba,
pollen grains. Composition of air and
nonliving matter also examined. JH
SH
Life of the Molds mp MH 2 Imin sd
col $165 b&w $85. Molds both
destructive and beneficial. 100,000
varieties. Reviewed in ESAVC 4/59
p200. JH SH C
Life Story of a Butterfly fs MOODY si
col $6. The Anise Swallowtail from egg
to maturity. Reviewed ESAVC 5/59
p261. JH SH C
Little Animals mp DOWLINC llmin sd
col $110. Children discover that tiny
insects are animals that feel, move
about, get food very much as do the
larger animals like their dog or cat.
Pri. El.
Living and Growing mp C-W 1 1 min sd
col $100 b&w $50. A litter of young
rabbits serves as object lesson for
children learning the importance of
food, shelter and rest. Pri.
Microorganisms: Beneficial Activities mp
INDIANA 15 min sd col $150; b&w
$75. Complete nitrogen cycle, anti-
biotic products, production of carbon
dioxide by yeast. SH C
Microorganisms: Harmful Activities mp
INDIANA 15min sd col $150, b&w
$75. How bacteria produce enzymes
and toxic waste products which may
spoil food and cause disease. HS C
Microscopic Wonders in Water mp
DOWLINC 1 Imin sd col $100. JH HS
Miniature Plants of the Desert fs MOODY
si col $6. Companion fs: Our Desert
Treasure, same. Pictorial story of the
plant life of our southwestern deserts.
Effects of irrigation. EL JH SH A
Reviewed EDAVC 4/28 pi 92.
Mosquito Larval Habitats fs UWF si col.
Classification of larval habitats as re-
lated to mosquito surveys. For sani-
tarians, public health personnel. C.
Mother Deer and Her Twins mp EBF
llmin sd col $120 b&w $60. Twin
fawns from the time they are two days
old until they shift for themselves.
Pri El.
Orders of Insects mp THORNE 30min sd
col $275 r $7.50. General character-
istics, then specific characteristics of
each of the nine most common orders
in live photography in natural habitat,
color, closeup detail. SH C A
Osmosis mp EBF 16min sd col $150 b&w
$75. Osmotic versus turgor pressures;
diffusion, transpiration. Laboratory ex-
periments and graphic techniques are
used to explain this complex phenom-
enon. SH C
The Ovulation of the Egg mp KAN-
STATE 13min sd col apply. Three
ovulations, followed by the various
steps of egg's passage through the ovi-
duct, showing condition of the forming
egg at each stage, in living, anesthet-
ized hen. SH C A. USDA production.
Partnerships Between Plants and Ani-
mals mp CORONET llmin sd col
$110; b&w $60. The "partnerships"
considered include those between ani-
mal and animal, between plant and
animal, and between plant and plant.
Examples: ant and aphid, hermit crab
and bryozoans, algae and fungi in
NOWl
science
guidance
film...
I Choose Chemistry!
Deiigned to interest young people in
tcrence, particularly chemistry and mathematics.
Tom, a ninth grade student, receives o
chemiitry set for his birthday and takei it
to school. His interest in it leads to o career
in chemistry. Produced by Ruth O. Bradley,
San Jose State College.
15 MINUTES. COLOR $150, RENT $7.50;
B8.W $75. RENT $5.
AND ON THE PRIMARY LEVEL...
Kittens: Birth and Growth
Two children are present when their cat gives
birth to kittens. They learn to care for the
pets during an eight-week span. This simple
science lesson prepares children for loter pictures
on human growth and assists teachers in
discussions about motherhood. A Lowbetts production.
11 MINUTES. COLOR $110, RENT $5;
B&W $60, RENT $3.
Order your prints todayl
Write for free catalog.
^^ ' BAILEY FILMS, INC.
«509 DE LONGPRE AVE. HOLLYWOOD 28, CALIF.
lichen, red clover and nitrogen-pro-
ducing bacteria, and red clover and
the bumble bee. Int. JH
Perri rec DISNEYLAND 12" 33.3 rpm
Story of two woodland squirrels, nar-
rated by James Dodd, Pri El
Plants Make Food mp C-W 1 1 min sd col
$100 b&w $50. Two children learn
something of the functioning of roots,
stems and leaves; the transforming of
water, minerals and carbon dioxide
into food; role of chlorophyll and sun-
light; importance of plants as our ul-
timate source of food. Int JH
Reptiles and Their Characteristics mp
CORONET llmin sd col $110, b&w
$60. The five orders that make up
the reptile group, their common char-
acteristics and some of their differ-
ences. Snakes, lizards, turtles, croco-
dilians and the rare tuatara in natural
habitat and some of the ways in which
they benefit mankind. Int JH SH.
Rhythmic Motions in Crowing Plants mp
HARLOW llmin sd col $90. Time
lapse photography of circumnutation,
photo-reaction; climbing; tropistic re-
actions. Reviewed ESAVC 6/59 p299.
SH C
The Salmon's Struggle for Survival mp
NFBC 27 min sd col $200; b&w $120.
Technological measures attempting to
reconcile the use of fast moving rivers
for industrial power with the annual
upstream surge of the salmon at
spawning time. Conservation measures
to help the young fry in their down-
stream run to the sea. JH SH C A
EdScreen & AV Guide — August, 1959
427
Sea Otters of Amchitka mp THORNE 45
min sd col $450 r$20. Life history,
ecology and behavior of this species,
once almost extinct, now again abun-
dant over most of its former range.
Interrelationship with other wildlife in
the western Aleutians, food habits,
mother-pup relationship, group social
behavior. SH C A
The Scientists Speak: Biology rec HAR-
COURT LP. Lectures on disk by George
Caylord Simpson, Rene J. Dubois, Her-
man J. Muller, Julian Huxley. Re-
■ viewed ESAVC 6/59 p303. SH C
Seed Plants 6fs CREATIVE 25-26fr. si
col Set $28 (6) ea $5. Collaborator:
Muriel Beuschlein, Chicago Teachers
College. Titles: Creen Plants; Seeds;
Roots; Stems; Leaves; Flowers and
Fruits. Int. JH.
The Sunken Forest mp THORNE lOmin
sd col $100 r$2.50. Holly forest at
Fire Island Beach, 50 miles from New
York City, preserved by efforts of con-
servationists for its natural wonders
and ecological phenomena. JH-A
Varicose Veins mp AHA 7min sd col $45.
One of a series of American Heart As-
sociation films on basic cardiovascular
subjects. Many colored diagrams help
tell the story. SH C A
Waterfowl in Action mp UMINN 10m in
sd col. Franklin gull, gadwill, spoon-
bill, teal, diving ducks, blue and lesser
snow geese, whistling swans in water
and in flight. Feeding habits and iden-
tifying field marks. Pri-A.
The Woodpecker Gets Ready for Winter
rrip MOODY 9min sd col $75. Shows
bird's efficient use of head, beak,
claws and tail in providing for winter.
El JH
SCIENCE
General
Adventures in Sound and Space rec RCA
LP $1.98. Fiction titles: Blastoff; Free
Fall; Space Station; Moon Crash; Space
Storm; Mars and Secrets of the Canals.
Narration and sound effects. El JH
Airplanes — How They Fly mp EBF 1 Imin
sd col $120 b&w $60. Two sixth
graders learn from model enthusiast
how wings and power keep plane in
the air. On actual airplane ride the
pilot demonstrates the various con-
trols. El JH
Animal Life 4fs FH si col $20, ea $6.
Four principles of animal life consid-
ered by teachers to be the most im-
portant for elementary study: Where
Animals Come From; Why Animals
Need Food, Heat and Air; How Ani-
mals are Protected; Classification —
Different Kinds of Animals. Art, by
Edwin Cram, based on consultation
with American Museum of Natural
History for authenticity. Int.
Atomic Energy as a Force for Good mp
CHRISTOPHERS 30min sd bCrw $30.
Texas rancher becomes convinced the
atom can be made a power for peace
and gives up his opposition to loca-
tion of an atomic plant in his area.
(Paul Kelly) JH-A
Basic Science Textfilms 33fs RP 40-50
fr some col @ $6 others b&w @ $3.
Arranged in nine subject categories:
Life Long Age (6 col $32.40); Bird
Study (5 col $27); Astronomy (4 col
$21.60); Elementary Chemistry (3
col $16.20) Dependent Plants (2 col
$10.80) Plant Study Croup (4 col
$21.60); Weather Study (1 col 2
b&w $10.80); Electricity and Magne-
tism (3 b&w $8.10); General Science
Group (2 col 1 b&w $13.50). Corre-
lated with the Row-Peterson Basic Sci-
ence Education Series; Teacher's Man-
ual with each strip. JH SH
Beyond Our Solar System mp CORONET
11 min sd b&w $60. Telescopic pho-
tography and artwork explain basic
concepts about stars, nebulas, major
constellations, and galaxies beyond
our Milky Way. Physical characteris-
tics of these bodies; their great dis-
tances from earth and from each other.
Int. JH
Boats: Buoyancy, Stability, Propulsion
mp CORONET 13'/2min sd col
$137.50 b&w $75. Archimedean prin-
ciple explained; factors in design that
make for stability; various propulsion
methods; how a submarine submerges
and rises. Int JH
Boy Scientist (series) 5fs LONG si col.
Titles: Bob Builds a Telescope; Bob's
Rocket; Bob Visits the Moon; Bob's
Microscope; Bob Visits an Atom. El
The Calendar: Story of its Development
mp CORONET 11 min sd col $110,
b&w $60. Primitive concepts of time
based on earth's relationship to heav-
enly bodies. Egyptian, Babylonian and
Roman culture. Some consideration of
the Mayan calendar. Int SH
Clothes and Seasons fs MOREHOUSE 5sfr
si col $4.80. How bodies lose heat.
Little girl in bed with a cold, is amused
by a puppet show which illustrates the
good results of wearing a coat, over-
shoes, etc. and eating the right food,
all in proper season, Pri.-lnt.
Conquest of Space (series) 2fs BASIC si
col $6.50 ea. ICY deals with the sig-
nificance of the International Geophys-
ical year; Earth Satellite treats of cen-
trifugal force, gravity, and their rela-
tion to weather and radio communica-
tion. Strips include teacher guide, vo-
cabulary drill, review. JH SH
The Earth and its Moons. 6fs FILMSED
si captioned col 55-65 fr. Set (6)
$36; indiv. $7.50. How We Know the
Earth's Shape and Size; Motions of the
Earth in Space; The Earth as a Planet;
Exploring the Space Around the Earth;
Information from Satellites; The Moon.
Three further series, of 6 strips each,
will complete this "Story of the Uni-
verse" coverage: The Solar System;
The Stars; The Universe. Int TT A.
Electronic Dynamic Demonstrator TRANS-
VISION. Breadboard (3' x 4') mobile
mounted with components and circuits
to teach electronics from basic circuits
through to radio and TV. The parts
are joined with solderless connectors
and can be dismantled at will. Circuit
after circuit is added as the course
proceeds, culminating in completely
assembled operating TV receiver super-
imposed on a large circuit diagram.
Elementary Chemistry (series) 3fs SVE
si col $6 ea. Atoms and Molecules;
Chemical Changes; What Things Are
Made Of. Int JH
Engines and How They Work mp CORO-
NET llmin sd col $110 b&w $60.
Operating principles of steam, gasoline,
diesel, turbine, jet and rocket engines,
and developments likely to come. Im-
portance of the engine in our society.
Int JH
Exploring by Satellite mp DELTAFILM
28min sd col $240 b&w $120. The
U. S. satellite program documented by
graphic animation to illustrate the
physical laws of orbit, and actual pho-
tography of construction, testing,
launching and tracking. .How science
gains from space exploration. JH SH
C A
Explorer in Space mp UWF 1 0min b&w
apply. U. S. Information Service re-
lease shows assembly of Jupiter-C
rocket, instrunrventation and launching.
SH C A
Gateways to the Mind — The Story of the
Human Senses mp TELEPHONE 60min
sd col loan. Fifth in the series origi-
nally telecast, combines cartoon with
live action to tell the story of the
senses and their interaction. Reviewed
ESAVC 1/58 p32. El-A
Geology fs OSU 52fr si col $4. Color
photos illustrate basic geologic facts
affecting the earth. EL
How We See and Hear fs MOODY si col
$6. Stresses use of our senses for
awareness of sights and sounds of the
world about us. EI-SH. ■
In Which We Live mp UWF 23min sd
b&w $69.45. USIA production de-
scribing the cooperative effort of 64
nations participating in the Interna-
tional Geophysical Year. SH C A
Life Long Ago 6fs SVE si col set $32.40
ea $6. Recreation of past ages with
aid of Chicago Museum of Natural
History exhibits. Coal age; reptile rule,
the revelations of fossils. Reviewed
ESAVG 4/59 pi 94. JH SH
Man and the Moon mp DISNEY 20min
as col guide. Imaginary construction
of a wheel-shaped satellite and an
exploratory trip via rocket ship. JS SH
Man in the Doorway mp CYNAMID 25
min col loan. How the advances of
chemistry contribute to conservation
of natural (and human) resources.
Finding new uses for heretofore waste
products. JH SH A
Mars and Beyond mp DISNEY 30min sd
col guide apply. An imaginary flight
to the planet via space ship. JH SH A
The Moon map RAND McNALLY 46 '/ax
26" folds to 6'/2x10'/2" $1. New
map of the moon shows 59 per cent
of moon's surface in two quarter-
views; color chart showing planets'
size, position; data on tides, seasons.
SH C A
428
EdScreen & AV Guide — August, 1959
Moving Things on Land mp CHURCHILL
llmin sd col $100 b&w $50. Two
children learn about friction. Impor-
tance of overcoming it to make move-
ment easier and faster; what world
would be like without it. Correlated
with Health: Elementary Science texts.
El JH.
3ur Sky 4fs FH 4fs si col ea $6 set (4)
$20. Part of series Why's of Elemen-
tary Science. Individual titles: What
We See In the Sky; Our Solar System;
The Earth in Motion; and Our Moon.
ELJH
'ipes in the House mp C-W 1 1 min sd
col $100 b&w $50. The contrast be-
tween a family camp-out supplying its
own water, heat, etc., with the soci-
ally provided utilities at home give
meaning to primary-elementary social
studies. Pri El
The Race for Space fs NYTIMES si b&w
$2.50. ■ Reviews centuries of past re-
search, current moon "shots," inter-
continental missile rivalry U.S.A. vs
U.S.S.R. Discussion manual. JH SH
Research in Steel mp STEEL 26min sd
col free. The role of research in the
development of new steel products, as
well as basic research carried on at
the USS laboratories. Narrated by
John Daly. SH C A
Rockets: Principles and Safety mp FA
1 Imin sd col $110 b&w $55. Physics
principles underlying rocketry. Why
they can travel in outer space. Why
they are dangerous and should not be
built or fired by amateurs. EL JH
Rocks for Beginners mp J-H 16min sd
col $165. Fundamentals of rock clas-
sification; origin, characteristics.
Meaningful identification of sample
with formation. Elem.
Satellite Clobe 12"; three-way mounting
for convenient rotation; includes orbit
ring for tracing the path of an earth
satellite. Based on the launching angle,
present and future satellite path can
be traced. Miles-degrees-hours cali-
bration. $14.95. RAND-McNALLY.
Satellites: Stepping Stones to Space mp
FA 17'/2min sd col $170 b&w $90.
Explorer I illustrates principles of
launching and orbitjng. Why satellites
are important to us.' El JH
Science for Progress 12 fs PRENTICE-
HALL si col $38. Guides, experiments,
demonstrations. Each filmstrip starts
with a key problem, illustrates each
scientific idea or principle, and ends
with a frame of review questions. 1 )
Atomic Energy, 2) Securing Your
Food, 3-41 Securing Good Health, 5)
Light and Heat, 6) Astronomy, 7)
Electricity, 8) Communication, 9)
Water and Water Power, 10) Trans-
portation, ) 1 ) Securing Continued Ex-
istence, 12) Air and Weather. JH SH
Science Teaching Kits PRODESICN. Ac-
tually working models enable students
to operate and expxeriment in learning
the science and technology involved in
basic parts of the science curriculum.
Hydro Electric Dam and Generator kit
$59.95; two sets of supplementary
equipment for additional experiments
each $19.95. Conservation Project kit
$16.95. Water Project Pump kit
$19.95, heavy duty battery $2.45.
Water Treatment Plant kit $79.95,
carrying case $14.95, battery $2.45.
Centrifugal Pump, transparent to show
workings, $9.95. Generator k i t
$19.95. Water Treatment chemical
kit $9.95. JH SH
Science Wall Charts DENOYER 50x38".
Five units covering respectively The
Science of Living Things, the Earth,
the Universe, Matter and Energy, and
Mankind. Unit II (ready Spring
1959) will include 12 charts on the
Earth. Designed to be pictorially self-
sufficient to permit use equally in
lower and in the higher grades where
text gives added necessary data.
Snow, Servant of Man study prints
MOODY 1 1x14" on heavy stock, cap-
tioned and pre-punched for hanging.
Set (16) $10. Beauty and value as a
natural resource; art forms in crystal
patterns. Pri-SH
Space Pioneer mp UWF 1 Omin sd b&w
$27.86. Flight of the U. S. Air Force
rocket "Pioneer" from the base at
Cape Canaveral, Oct. 11, 1958. Com-
munication of data to ground stations,
contribution to International Geophys-
ical Year. Extra-military purposes.
JH-A.
Time mp INDIANA-EFLA 1 5min sd b&w
$75. The sun as time-keeper; zone
boundaries; International Date Line;
the why and how of Daylight Saving
Time; time from the stars; specialized
uses of timing devices. JH SH
We Use Power mp C-W llmin sd col
$100 b&w $50. Two children learn
about harnessing of wind, water,
steam, electricity, gasoline largely
through their own experiments. Int JH
What Are Stars? rec DECCA 12" 78 rpm.
A turtle builds an atomic scooter to
explore space and on his return checks
up his findings at the observatory. K-4
What Makes Rain? rec DECCA 12" 78
rpm. The adventures of three drops of
water which become first vapor and
thein rain. K-4
What Makes the Wind? fs YLPF 5Ifr si
col $4.80. Movement of warm and
cold air, effect of topography. Last
16 frames constitute test. Int. JH.
The Wonders of Nature 1 Of s EYEGATE
av 38fr si col $25; indiv $4. Titles:
Trees: Man's Best Known Plants; The
Story of Seeds; Wildflowers; Homes;
Interesting Animals; Around the Wa-
ter; Sky- Wise; It's All Weather; Look
About You; Review and Test. El JH
Wonder World (Series) 4mp MOODY ea
1 2min sd col ea $105. Using the for-
mat (subtitle) Motivation by Identi-
fication, the series has "Uncle Bob"
influence neighborhood children to ap-
preciate the Wonder of Our Body;
Wonder of Water; Wonder of Repro-
duction; Wonder of Grasshoppers. JH
Wonders of Snow fs MOODY si col $6.
Design patterns found in snow crystals
offer suggestions for creative art work.
EL-SH.
Pa^wling Pictures
;^- J) QUALITY RATED
^si^
COLOR FILMS
FOR SCIENCE
MICROSCOPIC WONDERS
IN WATER
Up.-Elm-HS, 11 Min $100
AQUARIUM WONDERLAND
EI-JH, 10 min $100
ANIMAL LIFE AT LOW TIDE
3-6 Gr., 11 Min $100
LITTLE ANIMALS
Pri-EI., 11 Min $110
INSECT FOODS
Int-HS, 14 Min.... $135
THE LADYBIRD STORY
Up-EI-HS, 11 Min $100
EARTHWORMS
EI-JH, 11 Min $100
TOADS
EI-JH, 10 Min $100
HAWAIIAN ISLANDS, THEIR ORI-
GIN AND NATURE TODAY
All grades, 10 min $100
DRILLING FOR OIL
Up-EI-HS, 22 Min..- — $200
DAMS
Up-EI-HS, 14 Min.... $125
WORKING WATER
Up-EI-HS, 14 Min $125
SALE ONLY — Write for Study
Guides and Previews.
(Rentals Available from Many Stale,
Regional and University Libraries)
Pat Dowling Pictures
1056 So. Robertson Blvd.
Los Angeles 35, Calif.
EdScreen & AV Guide — August, 1959
429
NOW IN COLOR AND BLACK AND WHITE
SPACE
SCIENTIST
FOR SCIENCE AND SOCIAL STUDIES
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1 1 MIN. . Color $1 10.00 — B&W $55.00
Write for Prevtfw Print or Study Guide
NEUBACHER PRODUCTIONS
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New Science filmsfripsl
Elementary
BOY SCIENTIST SERIES
A unique set of I'olori^ fllmstrips in cartoon atyle.
using child ciiaracters to illustrate fundamental
gcientiflc principles of space and matter, with just
enough humor to make them very interesting to
children. Vocabularj- frames are added.
BOB BUILDS A TELESCOPE
BOB'S ROCKET
BOB VISITS THE MOON
BOB'S MICROSCOPE
BOB VISITS AN ATOM
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SCIENCE
Physics & Chemistry
Acids, Bases and Salts mp CORONET
2lmin sd col $220; b&w $120. The
Arrhenius classical definitions are used
to explore the properties and uses of
chemical compounds whose water so-
lutions contain ions. Household and
industrial uses, and methods of prepa-
ration commercially and in the labora-
tory are shown. The theories of Bron-
ster and Lowry, and Lewis are con-
sidered. SH C
Chemistry by Record rec AUDIO AID
12" LP $3,65. Name, spelling, defi-
nition and pronunciation of 42 ele-
ments, 86 chemistry and 98 atomic
science technical terms. SH C.
The Colloidal State mp CORONET I 6min
sd col $165 b&w $90. Colloids de-
fined and distinguished from solutions
and suspensions; how they may be
prepared and destroyed; their uses In
chemistry of everyday life. SH C
Destinations of Tomorrow mp AUTO-
NETICS 12min sd col free. The de-
velopment of irrertial navigation sys-
tems such as made possible the voyage
of the Nautilus under the North Pole,
and the prospect of space travel. A
landing on the moon is visualized. SH
C A
Electricity and Magnets fs FH si cap-
tioned col Set (4) $20; indiv $6.
Titles: How Electricity Helps Us; Mag-
nets; Static Electricity; Current Elec-
tricity. Pri
Heat, Light and Sound 7fs JAM si col ea
$5.75 series (7) $31.50. Titles:
Cause and Nature of Heat; How Heat
Causes Expansion; How Heat Travels;
Light and How It Travels; Light and
Color; Cause and Nature of Sound;
How Sound Travels. JH SH
Hydrogen mp CORONET 13'/2min sd col
$137.50 bGrw $75. Historical back-
ground of its discovery, how it is pro-
duced in laboratory and commercial,
properties — including the electron
theory of covalence. Uses in field of
nuclear energy. SH C
Inside the Atom mp NFBC llmin sd
b&w $40. A trip behind the lead-
sheathed walls of Canada's Chalk River
atomic plant. Animation explains chain
reaction. Experiments in medicine and
agriculture. JH SH C A
Ionization mp CORONET IS'Amin sd
col $192.50 b&w $105. Theory of
ionization defined; electrolytes,' disso-
ciation, solvents, electrovalent and co-
valent compounds; applications of
ionization in industrial chemistry. SH
C
Laws of Conservation of Energy and Mat-
ter mp CORONET 8min sd col $82.50
b&w $45. Importance of the laws as
basic principles of science is empha-
sized by means of animation and other
demonstration techniques. Matter and
energy, while indestructible, are shown
under Einstein's theory to be inter-
convertible. SH JH
The Laws of Cases mp CORONET 1 3 Vi
min sd col $110 b&w $60. The gas
laws of Boyle, Charles, Dalton, and
Avogardro are explained and their im-
portance in physical science is em-
phasized. Relationship of pressure,
volume and temperature of confined
gas, determination of molecular
weights, law of partial pressures, SH
JH
Light and Eyes fs FH si captioned col set
(41 $20, indiv ea $6. Titles: How
Light Helps Us; Bouncing and Bending
Light; How Our Eyes See; Some
Strange Eyes of Animals. Pri
Man in the Doorway mp CYNAMID 25
min col loan. How the advances of
chemistry contribute to conservation
of natural 'and human) resources.
Finding new uses for heretofore waste
products. JH SH A
Minerals on Parade 3fs SWEETMAN si
col set (3) $24 with text booklet.
Story and examples of common min-
erals that can be found and identified
in most locations. Reviewed ESAVC
12/58 p635. JH-A
Nitric Acid Compounds and the Nitrogen
Cycle mp CORONET 18V2min sd col
$192.50 b&w $105. Laboratory and
industrial production of nitric acid; its
properties and important uses in ex-
plosives, paints, photo chemicals, fer-
tilizers. The overall concept of nitro-
gen fixation. SH C
Nitrogen and Ammonia mp CORONET
16min sd col $165 b&w $90. Labora-
tory demonstration of properties of
molecular nitrogen and some of the
simpler compounds. Properties, uses
and production of ammonia. SH C
Rockets, Satellites. Plastic scale models,
free "rocket encyclopedia. " Most kits
include human figures in action poses,
to give size ratio. Assembly by stu-
dents. Line also includes boats, auto-
mobiles, armaments. REVELL.
Solar Energy Converter (kit) HOFFMAN
$14. Solar energy experimental kit in-
cludes a half-dollar-sized silicon junc-
tion energy converter. Light from a
1 50-waft lamp is converted into suffi-
cient electrical energy to operate a tiny
electric motor.
Solutions mp CORONET 16min sd col
$165 b&w $90. Ionic and nonionic
solutions defined and common types
visualized. Factors which influence
solubility such as temperature, pressure
and composition. Practical applications.
SH C
Wave Propagation and Antenna Theory
2sfs UWF sale. Part I; 72 fr b&w
two 16" LP 42min; efficient antenna
radiation, feeder, power line. Part II:
39fr b&w two 16" LP 30min. How
antennas receive electro-magnetic
waves and the effect of polarization on
reception; mobile unit antennas in
tactical and fixed station antennas in
strategic operations. C
The World of Molecules mp C-W 1 I min
sd col $100 b&w $50. Animation
helps to visualize the size and behav-
ior of molecules in a solid, a liquid and
a gas. Two children enliven the pres-
entation by their experiments. Corre-
lated with Heath Elementary Science
Texts. Int. JH.
430
EdScreen & AV Guide — August, 1959
SOCIAL STUDIES
Economics
The American Economy fs NYTIMES
58fr SI b&w $2.50. Why U. S. is rich-
est , changes in industry, slumps, gov-
ernment. Soviet challenge. SH C A
American Look mp JAM 20min sd col
loan. Chevrolet's medal-winning story
of what's on the drawing boards for
tomorrow's American way of life. JH A
Automation mp MH 84min sd b&w
S275. More than mechanization, the
new trend in industry and other fields
of American life is discussed by people
of varying viewpoint on this Edward
R. Murrow "See It Now" program.
SH C A
Behind the Ticker Tape mp UWF 21mln
sd col free. A complete Stock Ex-
change transaction is shown from the
customer's order to consumation on
the Exchange floor, and its record on
the "tape." SH C A
The Bright Promise of the American Farm
Market mp FORTUNE I2min sd col
$275 or free loan. Outlines factors at
work that strengthen the farm market.
Used for sales training by firms selling
this field. C A
The Changing American Market mp
FORTUNE 20min sd col $300 also
loan. Visualizes series of magazine ar-
ticles and the book (Hanover House)
with same title. Revolution in incomes,
trek to Suburbia, major goods and
service markets. C A
Date With Liberty 5mp CASSYD ea 5min
sd b&w set of five $125. Short dis-
cussion films based on Almanac of Lib-
erty, recent book by U. S. Supreme
Court Justice Wm. O. Douglas. These
discussion shorts, presenting the Bill
of Rights as a living testament of our
freedom, have been chosen for inclu-
sion in the Defense Department Infor-
mation and Education Screen Maga-
zine. SH C A
The Eagle's Strength mp UWF 30min sd
col $157.62. U. S. Air Force Materiel
Command employs automation in proc-
essing requisitions from any Air Force
base anywhere in the world in a mat-
ter of minutes. A picture of the na-
tion's "biggest business" that sur-
passes in size any private enterprise
operation. SH C A
1104 Sutton Road mp CHAMPAPE 30
min sd col free. Documentary news-
reel treatment of a panel discussion of
various viewpoints on productivity.
Does not plug sponsor or his product.
Panel discussion trailer included on re-
quest. SH A C
Everybody Knows my CCUSA 15min sd
col apply. Shutdown of factory throws
workers out of job. Different view-
points result in different explanations
as to profits, wages, prices, cost of
living, etc. This Chamber of Commerce
film's viewpoint is that higher wages
are good only if matched by higher
productivity. SH C A
Expanding World Relationships mp UWF
llmin sd col $64.39 (USIA). Ani-
mated cartoon contrasts isolation of
Jefferson's day with present close in-
terrelationship of nations. SH C A
The Fair — Community Work and Fun
mp FRITH I4min sd col $110. Com-
posite of the highlights of seven dif-
ferent fairs, preparations, stock events,
races, school drum corps. Many people
doing many things in common com-
munity effort. El JH.
The Future is Now mp FON 20min sd
b&w $85. Preview of technological ad-
vances— atoms-for-peace; color TV
tape, tomorrow's kitchen, automation.
El-A
Industry's Decisive Decade mp FORTUNE
1 5min sd col $275 also free loan.
Economic changes as they affect the
industrial marketplace. Analysis of 1-
year outlook. C A
A Matter of Choice mp MODERN 26min
sd b&w loan. Chamber of Commerce
opposition to extension of Social Se-
curity and proposal of investments,
etc. as a substitute. Contrasts European
social legislation with freedom of
choice in America. SH C A
Opportunities Unlimited mp FORTUNE
18mln sd col $300 also loan. The ef-
fect of an increase in advertising in
counteracting a business slump, espe-
cially when directed at new and tan-
gential markets. Alternate scripts; con-
sumer goods or industrial, same, vis-
uals; specify which. SH C A
Our Productive Industry mp DOWLINC
llmin sd col $100. The history of
nnass production. JH SH
Progress in Southeast Asia fs UN si b&w
$3. The work of the Economic Com-
mission for Asia and the Far East
(ECAFE) as related to a well-run mod-
ernifed rice farm in Burma. JH SH
The World Is Yours mp MODERN 27min
sd col loan. Contrasts U.S. and foreign
country systems of distribution; traces
founding and growth of the Montgom-
ery Ward stores and evolution of the
mail order business. SH C A
SOCIAL STUDIES
Geography & Travel
Africa, Giant With a Future mp EDSERV
30min sd col $195 r$10. Documen-
tary coverage of 16 African countries
as visited by Congressman Frances P.
Bolton. Script gives her narration. SH
C A
Alaska: Newest of the United States of
America mp UWF ISmin sd b&w
$49.52. Government film shows cli-
mate, industries, people. JH-A
Alaska Today mp ROTHCHILD 27min sd
col $250 b&w $100. Modern Fair-
banks and Anchorage contrasted with
Eskimo hunt for the white whale. Cold
mining. Outdoor "daylight' scenes
photographed after midnight. El-A
"FIBERBIir' CASES
"THEY LAST INDIFINITILY"
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holder and heavy web straps.
Only original Fiberbilt Cases bear this
Trada Morlc
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TEACHER INSPIRED FILMS — "Croup
Method In Science" illustrates complete
laboratory program for 36 pupils using
only two microscopes, for example. One
reel, B&W, $60 with 10 page teachers
guide. Write for previews or catalog.
PETITE FILM CO., 4135 39th Ave. So.,
Seattle 18, Wash.
EdScreen & AV Guide — August, 1959
431
The Amazon Awakens mp UWF 33min
sd col $177.73. Social studies docu-
mentary treatment of the great river
basin, its history, resources, and poten-
tial development. USIA release. JH
SH C
American Indians of Today mp EBF 1 6
min sd col $150 bCrw $75. Life of
American Indians as it Is in the U. S.
todoy, both on and off the reservotion.
Shows life on the Apache Reservation
and problems of adjustment. Int.
Animal Raising, Hunting and Fishing mp
UWF 20min sd bCrw $1 10. Influence
of geography on basic pursuits ranging
from Arctic tundra to Sahara's sands.
Pri El Int
Around Manhattan in 40 Slides si
WALTSTERL col set $12.75. New
York's Manhattan photographed from
boat circling the island. Includes a
color map. JH-A
Around the World in Stereo si REALIST
col ea 50 cents, 5 for $1. Free cata-
log. 3-D slides in color, by leading
stereo photographers, each slide indi-
vidually processed and mounted.
Asia Study Kit photographs, maps, etc.
ASIA $1. An experimental packet of
materials designed to supplement text-
books, etc. on Ceylon, India, Nepal and
Pakistan, includes 17 photos of art and
architecture and 10 larger people-and-
places pictures, plus pamphlets, maps,
bibliography.
The Atlantic Community (Series) 1 5mp
UWF sd b&w "Introducing" respec-
tively: Belgium 22min $43.38); Can-
ada (22mln $43.38); Denmark 20
min $39.68); France (20min
$39.68); Germany (22min $45.08);
Greece (16min $33.49); Iceland (18
min $35.97); Italy (21min $37.19);
The Netherlands (22min $43.38);
Norway (19min $37.19); Portugal
(I8min $37.19); Turkey (21 min
$42.14); The United Kingdom (22
min $42.14); The United States (21
min $40.92). (USIA)
Australia, Indonesia and the Philippines
7fs JAM si col series (7) $36.50 in-
div. $5.75. Australia — City Life (37
fr) ; Australia — Ranching; Australia
Farming and Mining; Indonesia — Vil-
lage and City Life; Indonesia — Prod-
ucts, Customs and Arts; The Philip-
pines— Village and City Life; The Phil-
ippines — Farming and Natural Re-
sources. El. JH.
Berlin fs VEC si b&w $3.50. Geograph-
ical location, war efiFect, division. JH
SH.
Boys and Girls of Many Lands I 4fs SVE
ea 45-5 Ifr; col set $21.60 ea $6.
Color photographs and maps tell of:
Henk and Henny of the Netherlands;
Steiner and Karen Marie of Norway;
Anthony and Maria of Switzerland;
Simon and Lucy of Alaska. El.
Canada and the Pacific Coast 9fs CM si
col ea $3.95. Emphasis is on alumi-
num, oil, furs, forests, grain farming
and fishing in the western provinces.
Reviewed ESAVC 6/59 p300. JH
Canada: Lowlands 3fs STANBOW si
b&w at $3. Titles: Introducing the
Lowlands; Farming in the Lowlands;
Ships and Power. Reviewed ESAVC
2/59 p92.
Canada: People at Work 6fs EBF si col
set $36, indiv fs at $6. Captioned.
Titles: Fishermen of Nova Scotia; Vil-
lages in French Canada; Farm and City
in Ontario; Wheat Farmers of Western
Canada; Vancouver and the Western
Mountains; Logging in the Canadian
Forests. Int JH SH
Canada — The Prairie Provinces (Second
Edition) mp EBF 1 5min sd col $180
b&w $90. Great recent changes in
Manitoba, Saskatchewan and Alberta.
Oil and industry now vie with wheat
in economic importance. Educational
facilities. Tourist attractions. Int JH
HS A
Canadian Geography (Series) 7mp NFBC
18-25min b&w ea $80. Physical Re-
gions of Canada; Mountains of the
West; The Great Plains (also in color
@ $160); The PreCambrian Shield;
The Great Lakes-St. Lawrence Low-
lands; The Atlantic Region; Winter in
Canada. Choice of narration in Eng-
lish or French. JH SH
Caribbean Area map DENOYER 64x44"
Visual relief, sinusoidal projection,
dual text (Spanish-English) gives ad-
ditional use for language classes. Con-
ventional spring roller mount $19,
others available.
Children of Scotland mp EBF 15min. sd
col $150. The children of a Scottish
fishing village. One of "Children of
Many Lands" series. Pri. Int.
Cities of Europe 7fs EBF si col set $42;
indiv. $6, ea approx 50 fr. Cultural,
economic and social aspects of each of
the cities are discussed, significant
sculpture, monuments, buildings and
points of interest are shown. Titles:
Rome, The City; Paris, Vienna, Lon-
don, Madrid, Toledo, Fortress City of
Spain; Granada and the Alhambra.
Int. JH A
Durban Diary mp MODERN 23min sd col
Free. South African coastal resort.
Drakensburg Mountains. Zulu Festi-
val. Hluhluwe Game Preserve. SH A
Earth-Curved Relief Maps DENOYER.
Like slices off a 30" globe, these
curved, high relief, washable styrene
plastic maps may be marked and col-
ored in activity projects and then
washed and re-used. Europe; Asia;
Africa; North America; South Ameri-
ca; Australia; North Polar. Set (7)
$63; ea $9.95.
The Face of Red China mp MH 54min
sd b&w $225. CBS-TV presentation
by West German cameraman and Ca-
nadian narrator. Village Communes;
urban progress; relations with Russia,
Formosa, the U.N. Reviewed ESAVG
6/59 p297. SH C A
A Family of Amsterdam mp FRITH 16
min sd col $130. The city, an apart-
ment home, family holiday in the
country, fishing, trip through the ca-
nals of Volendam. JH SH.
Family of Ghana mp MH 27min sd b&w
$125. Seaside village of Etsa; chang-
ing tribal relationships as economic
changes proceed. National Film Board
of Canada production. JH SH C
A Family of Lisbon, Portugal mp FRITH
I6min sd col $130. The city, its har-
bor, fish docks and canning, tree-lined
business district, home on hilltop,
farmers' market, local dances and mu-
sic at party. JH SH.
Five Additional Slidebooks EPGB illus-
trated travel books (24-36pp) carry-
ing 8 color slides in slotted front hard
cover ea $3.50. Blenheim Palace; Ed-
inburgh; Ceremonial London; Cam-
bridge; The Trassachs.
Foothold in Antarctica mp CONTEMPO-
RARY 21 min sd col $150 r$10. The
Commonwealth Antarctic Expedition,
led by Dr. Vivian Fuchs, from the
Weddell to the Ross Sea. Made during
the summers of 1956-8 with the sup-
port of a New Zealand team under Sir
Edmund Hillary. JH-C
Geographical Diamaps si IVAC 2x2 in
color, aluminum mounts @ 50c, card-
board slightly less. Sets of maps in
color; Europe (26), North America
(24), The World — Economic (30)
etc. 12 sets all told, lettering English
language.
Geography Filmstrips UWF si 2 b&w at
$3.50; 9col at $5; series (11) $45.
Titles: Geography of France (I & II,
b&w) ; the rest in color: Norway, Swe-
den; Portugal; Denmark; Spain ( 1 &
III; Corsica; Aden and the Suez Canal;
The Sahara Desert.
Geography of the Holy Land sfs FAMILY
sd col 40fr and 12" LP $9; fs only
$6.50; rec $3.50. Photographed by
Rev. Donald Lantz, 1958. Int - A
Geography of South America: Five North-
ern Countries mp CORONET 1 Imin sd
col $110; b&w $60. Land, climate and
resources of Colombia, Venezuela and
the three Guianas, their people, gov-
ernment, ways of life, modern indus-
trialization. Int JH
Geography of the United States — An In-
troduction mp CORONET IS'/zmin sd
col $137.50 b&w $75. "Unity from
variety" is the theme of comprehen-
sive overview film. Land, resources,
climate, crops, peoples. Int. JH
Germany: A Family in the Industrial
Ruhr mp MH 16min sd b&w $90.
Typical workingman's family life in
Essen. School of rather formal nature.
Some German words are introduced
and translated. JH SH
Greece: The Land and the People mp
CORONET 11 min sd col $110 b&w
$60. Photographed in Greece. Geo-
graphical features related to social and
economic development. Historic prob-
lems resulting from poor land. Con-
servation, agriculture, transportation,
industry. Int. JH.
Greenland mp USASIPRE 25min sd col
free. Engineering and scientific re-
search in snow and ice conditions on
432
EdScreen & AV Guide — August, 1959
HISTORY COMES TO LIFE
THROUGH OUR DYNAMIC FOUR-POINT PROGRAM!
The completion of the new series, The
Chronicles of America Filmstrips, rounds out
our four-point program to enrich and vitalize
the study of American history as never before
]3ossible. Through these rare teaching tools
our precious democratic ideals are projected
into their true, dramatic dimensions — to
inspire our youth to their devotion and
preservation.
Prepared by eminent specialists in history
and education, these authoritative, vividly-
presented books and filmstrips bring to the
student a feeling of personal identification
with the struggles and accomplishments of
the great leaders who have influenced and
shaped our civilization.
Each of the four key points in our program
is a flexible and versatile instrument, offer-
ing almost limitless creative teaching oppor-
tunities. Together, they form an unprece-
dented, comprehensive apparatus for learning
through participation in "living" American
history. We urge you to order them today
to assist you in your vital task of guiding
our citizens of tomorrow.
NEW
THE CI
AMERK
15 D
Already, the excellc
proved its value to
Our young citizens
life — Colinnbus'
War of Independei
ington, Lincoln, Ih
Now Read]
Largely based on
same name, the fi
taking care to ma
original material ir
a fraction of the
and the valuable 1
pleted. Orders are
$97.50 F(
Comprehen
IRONICI
:a film
15 UNITS
ramat-ic Milej
nee of this latest
the high purpos
will see our glo
great voyage, the
ce, the opening
e War Between t
f for immedi
the documentary
mstrips were pr
ke available this
1 modern, greatly
original cost. Th
>acher's Guide h
being filled with
DR THE COMPLE
OR $7.00 EACH
sive TEACHER'S
LESOF
[STRIPS
.tones
visual creation has
es of our program,
rious past come to
early settlers, the
at the West, Wash-
he States.
ate Delivery
photoplays of the
epared with pains-
unique source of
improved form at
e fifteen filmstrips
ave now been coni-
lout delay.
TE SERIES
GUIDE Free
THE PAGEANT OF
AMERICA FILMSTRIPS
30 UNITS
An Award-Winning Series
These famous filmstrips established the high criteria
for visual productions. From the American Indian to
the Atomic Age, the story of America's growth to world
leadership, its moral and material strength, is re-created
in a manner which must be seen to be believed!
Already approved, adopted or listed by important
Boards of Education, the scope of the material in this
series is so wide that utility extends beyond history to
many other subjects.
$195.00 FOR THE COMPLETE SERIES
OR $7.00 EACH
TEACHER'S GUIDE FREE FOR EACH UNIT
The two series of filmstrips were created
under the editorial direction of
RALPH H. GABRIEL
Sterling Professor of History, Emeritus,
Yale Unix'ersily
THE CHRONICLES OF AMERICA
56 VOLUMES
ALLEN JOHNSON - ALLAN NEVINS, Editors
History at Its Readable Best. Each volume tells an
exciting story of men and women or forces in action,
expertly written by a distinguished author who presents
his theme vividly with all the appeal of good fiction.
The 56 volumes fall into nine topical groups, from
the early days of the Red Man to the momentous end
of World War II. These remarkable books, long noted
for their accuracy and literary quality, are an important
"nuisi" for every school.
$199.00 complete, or $3.95 per volume
THE PAGEANT OF AMERICA
15 VOLUMES
RALPH H. GABRIEL, Editor
Magnificent Picture Stories. The adventures and states-
manship of our people are revealed in a panorama of
1 1 ,.500 rare pictures and maps, spun together by scholar-
ly, colorful text in a succinct format. The topical
treatment covers, in addition to the more orthodox
aspects of history, such subjects as religion, art, sports,
etc. Replete with accurate detail and professionally
indexed, these books have become standard for use at
all levels,
$147.75 Complete, or $10.75 per volume
YALE UNIVERSITY PRESS FILM SERVICE
386 Fourth Avenue, New York 16, N. Y.
EdScreen & AV Guide — August, 1959
433
the Greenland ice cap. Field survey
crews search for possible year-round
overland route from southern Green-
land ports. Glaciers, birth of iceberps,
blizzards, sun dogs, principles of radi-
ometer, electric field detector, housing
under snow and ice. SH C A
The Growth of a Harbor fs VEC 37fr si
captioned $3.50 guide. Histo-economic
story of Milwaukee harbor. Int.
Haiti mp NFBC 30min sd bGrw $120.
Daily life and occupations; accent on
trade and cultural relations with Can-
ada; French as a common language.
SH C A
Hawaiian Islands mp DOWLINC llmln
sd col ea $100. Two new classroom
films: I: Origin and Nature Today.
II: Their Chief Industries. El.
Hawaii — U.S.A. 5fs FH av 40fr col si
but one 12" LP available. Set (5fs
plus rec) $29.95; with script $25;
Indiv fs $5. Titles: From Monarchy to
U.S. Territory; Honolulu; How Ha-
waii Earns Its Living; People and Cus-
toms. J.H SH C A
Hi, Neighbor 2rec UNICEF 10" LP $3
ea; books I and II $ 1 ea. Each record
has songs of five countries on one side,
dance of same on the other. The cor-
responding books carry maps, games,
projects for individuals and groups of
all ages. I: Indonesia, Italy, Lebanon,
Paraguay and Uganda. II: Brazil,
Ghana, Israel, Japan, Turkey.
Homes Around the World fs VEC 36fr
si b&w $3.50. Shelter as a basic hu-
man need; influence of climate and
available building materials. Reviewed
ESAVC 9/58 p480. Int JH SH
Impressions of Holland 5fs EBF si col set
$30; indiv $6. Titles include: Glimpses
of Holland; Amsterdam, Holland,
Flower Center of Europe; Holland,
Land of Tulips; Costumes and Cus-
toms of Old Holland. Fibo Color. Int.
JH ^
India — The Land and the People mp
DEUSING llmin sd b&w. Hindus,
Moslems, Sikhs and other peoples are
shown; faiths; castes; economy; recent
history (Gandhi). SH C A
Indonesia — New Nation of Asia mp EBF
16min sd col $180; b&w $90. An
Indonesian teacher narrates the story
of his nation, comprising over 3,000
islands, the sixth largest nation in the
world. The winning of freedom from
Dutch rule, cities, villages,' natural
resources, religion, art. JH SH C A
industrial Canada mp CORONET 1 6min
sd col $165 b&w $90. Emergence
within half century into first rank in-
dustrial power. Cities, factories, mech-
anization, transportation, foreign trade.
Int JH.
Iron Curtain Lands mp GJP 20min sd col
b&w. Up-to-date survey of the Soviet
Union and its European empire in the
post-Stalin period. SH C A
Israel — An Adventure mp TRIBUNE 28
min sd col loan. "Cultural character
sketch rich in historical overtones"
(Review ESAVC 1/59 p32). Acre,
Haifa, Jerusalem, Tel-Aviv. SH-A
Italian Interludes mp PIZZO llmin sd
col $100. Venice and Rome presented
in imaginative photography and sound.
SH C A
Japan mp UWF 1 8min sd b&w $35.97
(USDDI. Country, climate, natural re-
sources, agriculture and people. JH SH
Jordan Valley mp IFB 19min sd b&w
History and geography overview of
area, not dated by current political sit-
uation. SH
Journey Down the Great Volga fs LIFE
si col. Excursion boat trip from Moscow
to Astrakhan (1958). Kaleidoscopic
view of Russia and its peoples. Re-
viewed ESAVC 5/59 p260. JH SH A
Korea Today fs OSU 57fr si col $4. Ter-
rain, farming, home construction, river
and city life, people. EL
Lands of the Far East 5fs EBF si col set
$30 indiv $6. Titles: Hong Kong,
Crossroads of the Far East; Rivers and
Rice in Thailand; Farm Village in
Japan; Japanese Fishermen; Japanese
Workshops and Factories. Int.
Let's Visit (Series) film-disc TRAFCO-
CAL each subject 28 scenes in 2
discs for showing in Trafco-Viewmas-
ter type projectors, 1 6mm frames, col
$2.65. Japan; Alaska; Mexico. Pri.-A.
Life in the Alps (Austria) mp CORO-
NET llmin sd col $100 b&w $55.
The seasonal movement of stock from
lower to higher grazing areas shows
how farmers work out a successful
pattern for dairying in a difficult ter-
rain. Haying, gardening, lumbering
also shown. Int. JH.
Life in Norway my DOWLINC llmin
sd col $ 1 1 0. Designed for elementary
social studies, guide. El JH
Living in the Soviet Union Today 7fs
SVE col si captioned set (7) $39.75
ea. $6.50. Twelve American educa-
tors touring the Soviet Union in 1958
pool their photography in these strips
coordinated by Murray Lincoln Miller,
Illinois State Normal University. Titles:
Housing and Home Life; Schools and
Pioneer Activities; Agriculture; Foods,
Markets, Stores; Transportation and
Communication; Four Cities — Mos-
cow, Leningrad, Kiev, Tashkent; Nat-
ural Resources. JH SH C
Making a Living Around the World (Se-
ries) mp UWF 20min b&w sd $110.
Trade and Transportation, Farming in
North and South America, Farming in
Europe and Asia, Animal Raising,
Hunting and Fishing, Forestry, Mining,
Louis de Rochemont photography. PrI.
El.
Maps and Globes — What Are They? 1 Ofs
series MES si col set with manual $35,
each $6. The Museum Extension Serv-
ice, in cooperation with the American
Geographical Society, offers these as
basic material for a course in map
reading. What a Map Is. Elements of
a Map. Common Maps. Maps of
Physical Features. Maps for Special
Purposes. The Globe. Using the
Globe. Flat Map of a Round Globe.
Maps for the Air Age. Maps Through j
the Ages. Int. JH SH
Men Who Fish mp UWF 30min sd b&wl
$57.43 (USIA). How a post-war fish-
ing cooperative is gradually improving]
the living conditions of Japanese fish-
ermen. SH C A
Mexican Olla Makers mp BAILEY 9min
sd col $100 r$5. Large clay jars,
called ollas, find many uses in Mexican
life. At the Maya village of Ubalama
their production is the chief industry
which, though primitive, retains valid
economic status in modern life. JH
SH C
Mexico — Pattern for Progress mp HOEF-
LER 17min sd col. Life in modern
Mexico City; upper middle class fami-
lies. SH
The Middle East mp IFF 25min sd col
$250 r$10. Third in Julien Bryan's
series of adult level films on world
affairs. Sequence of civilizations is
shown by animation, then the schools,
homes, farms, occupations and begin-
nings of progress in the several lands.
SH A
Minnesota — Star of the North mp FIRST
24min sd col loan. Rich heritage of
the state, its natural resources, scenic
beauty, its climate for growing busi-
ness and good living. JH-A.
Mooti — Child of New India mp ATLAN-
TIS 1 5min sd col $1 35 b&w $75. The
vision and hopes of a little village boy
as he marvels over the changes taking
place in agricultural tools and human
relationships. El. JH.
The Mystic Alhambra mp SIMMEL 12
min sd col $135 b&w $75. Old and
new Granada, lasting influence of Ara-
bic culture. Washington Irving's prose
fits into the narration as the interior
and exterior of the Spanish Alhambra
is toured by the camera. SH C A
New Jersey 6fs ASSOED si col set (6)
$37.50. Landforms, agriculture, recre-
ation, manufacturing, general geog-
raphy. JH
New Nation in West Indies 4mp MH
30min sd b&w. NFBC productions
dealing with the Federation of the
West Indies. Titles: Background to
the Federation; Weakness Into
Strength; Riches of the Indies; Re-
sponsibilities of Freedom. SH C
One Road mp FORD 25min sd col loan.
Two test drivers take an automobile
around the world, including seldom
traveled routes in Turkey, Iran and Af-
ghanistan. El-A
Our Caribbean Neighbors fs NYTIMES si
b&w $2.50. The island nations in a
process of change; need for reassess-
ment of their status as strategic out-
posts. Reviewed ESAVC 5/59 p261.
JH SH
Our Colorful Capital si KODAK 1 50 color
slides, with two taped sound tracks and
projectionist instructions. Free loan to
camera clubs and other organizations.
434
EdScreen & AV Guide — August, 1959
Dramatic demonstration of story-tell-
ing via slides and tape, one track ap-
peals to travel and other general
groups, the other to the more photo-
graphically sophisticated.
Our Natural Resources mp DOWLINC
tOmin sd col $100. Water, timber and
minerals are presented for upper ele-
mentary social studies use. JH
Our Texas Heritage mp DAVIS 1 5min sd
col $150; b&w $75. Historical events
and sites from Franciscan Missions to
present. The University of Texas
chorus sings the state song as a finale.
JH
Our World mp IFB 1 8min sd col $175.
Children make a globe and learn about
the world. El
Outline Maps for History and Social Stud-
ies. McKINLEY. Large selection of
desk and wall types. Also map note-
books, geographic games and tests,
historical pictures for notebook and
bulletin board use. el-HS
Paraguay: A New Frontier mp HOEFLER
17min sd col $150. People of many
nationalities help bring modern civili-
zation to the Chaco district. Reviewed
ESAVC 1/59 p34. JH-A
ft Pilgrimage of Liberty mp UWF 3 1 min
sd col $127.96. A government film
showing some of our principal shrines
of democracy: Mount Vernon, Monti-
cello, Hermitage and Abraham Lin-
coln's birthplace; also a cross section
of highlight interest points in other
sections, including Yosemite and Yel-
lowstone National Parks. JH SH A
Plastic Relief Contour Map of U.S.A.
PANORAMIC. l8'/4x283/4". Wash-
able. $13.75.
l>roblems of the Middle East mp ATLAN-
TIS sd 20min sd col $200 b&w $120.
Oil, refugees, boundaries, religion, his-
tory, economics raise disputes and
problems in strategically vital area. JH
SH C A
Report on Africa 3mp EDSERV ea 25min
sd col all three parts $550; r$25. Ti-
tles I: West Africa; II: The Belgian
Congo and South Africa; III. East
Africa and Ethiopia. Full film report of
visit by Congresswoman Frances P.
Bolton. For condensation (30min) see
Africa, Giant With a Future. SH C A
lice in Today's World mp CORONET 1 1
min sd col $110 b&w $60. The major
rice producing areas in Asia, America
and Europe; the importance of rice in
the diet of half the world's people. JH
toy. Sheep Dog of the Scottish Highlands
mp EBF 16min sd col $220 b&w $110.
A boy trains his dog for the big Sheep
Dog Trials, and eventually wins third
place on his first time out. Int. JH
tural Life in South India fs OSU 60fr
col $4. Colorful review of character-
istic activities. JH
candinavia: A Regional Study 9fs EYE-
GATE si col set $25; ea $4. Similari-
ties and differences shown as between
Norway, Sweden, Denmark and Fin-
land. JH.
The KEYSTONE/Standard Overhead Projector
is available i/j or purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projection of Standard (Si/J" x 4") Lan-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 214" Slides, Strip Film, and Microscopic
Slides.
1 1 is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number
Combinations tachistoscopically; Solid Geometry with
Stereograms.
In the Modern Languages Category in teaching
French and Spanish with Tachistoscopic Units.
Write lor Further Information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO., Meadville, Pa. Since 1892, Producers of Superior Visual Aids.
Sicily, Island of Memory mp PIZZO 18
min sd col $135. Arresting color pho-
toBraohv on an area not too often pre-
sented. SH C A
Simon and Lucy of Alaska fs SVE 51fr
captioned col $6. How environment
influences the modern Eskimo family.
Hunting, fishing, dog-sled trips, school
and home life. Questions are sprinkled
into the filmstrip to encourage discus-
sion. Int.
South Africa — A Preview mp MODERN
34min sd col Free. Cape Town. Jo-
hannesburg gold mines. Rhodesia.
Sponsored by South Africa Tourist Cor-
poration. SH A
South Africa's Came Parks mp MODERN
1 5min sd col free. Kruger National
Park and Hluhluwe Came Reserve. JH
SH A
The Story of Bellingrath Gardens mp
BELLI NCRATH 22min sd col loan.
Beautiful 800-acre flowerland, with
60 acres of azaleas, camelias and other
southern blooms. Mecca for Gulf Coast
tourists.
Taiwan fs VEC 34fr si captioned b&w
$3.50 guide. Geography, people, reli-
_ gions, occupations. JH SH
Tent Life in Bible Lands filmdisc TRAF-
CO-CAL 14 pitcures in Viewmaster-
type cardboard disc, with guide. $1 .65.
What nomadic life may have been like
in Bible times. Pri-A
Texas Geography (Series) 8fs PHOLAB
si col set (8) $48. Titles: Introduc-
tion; The Gulf Coast; The South
Plains; East Texas; North Central
Plains; High Plains; West Texas —
Trans Pecos; Edwards Plateau. Elem.
This is Central America ROSENE Kit
($55.00) includes 8 color filmstrips
@ $6; 1 LP 10" record $2.75; bank-
note and 7 postage stamps laminated
in plastic $2.25; Guatemalan weaving
sample $1.50; produce samples (cacao
beans, coffee berries, abaca rope fibre)
EdScreen & AV Guide — August, 1959
$2.25; 6 booklets, one to each C.A.
republic and road map $1.25. Items
may be bought separately. The film-
strip titles include each of six coun-
tries, the Panama Canal and the Inter-
American Highway; the record narrates
the story of the auto trip and includes
singing by children, volcano and other
sound. A multi-sensory teaching kit.
Available slides, too.
This is France mp UWF 27min sd bGnw
$52.49 (USDD). History, ethnology,
government, politics, industry, agricul-
ture, social customers, religious beliefs.
SH C A
Thorncliffe mp CFI 25min sd b&w $65
r$2.50. Heavy industry valley in Eng-
land; chemical plants, foundries, and
road machinery. U. K. Central Office
of Information. SH C A
Tibetan Traders mp ATLANTIS 22min sd
col $200 b&w $120. Intimate daily
life of a tribal family woven into the
fabric of a journey by semi-nomadic
Tibetans searching for trade in the
heartland of Asia. JH SH A
Trick or Treat mp ASSOCIATION 1 3min
b&w sd $22 r$4. How American chil-
dren share their Halloween with chil-
dren all over the world through
UNICEF. Pri-JH
Turkey: A Strategic Land and Its People
mp CORONET 1 1 min sd col $110,
b&w $60. Climatic and geographic fea-
tures, natural resources and industries.
Westernization and continuing mod-
ernization. Geo-political situation. Int
JH SH
Vintage Holiday mp MODERN 17min sd
col Free. Cape Town, South Africa.
Modern buildings, flower market, fish-
ing village, and wine industry. SH A
A Visit to West Germany fs VEC 35fr si
captioned with guide b&w $3.50.
Land with its people, scenic attractions,
castles, cathedrals, farms, schools,
sports, costumes. Int JH
435
Washington State fs VEC 36fr si cap-
tioned $3.50 guide. Geography, nat-
ural resources, income sources, educa-
tion, cities, tourist attractions, histori-
cal landmarks. JH
The Water People (Hong Kong) mp
UWF lOmin sd b&w $55. Supple-
menting the "Earth and Its People"
series. Typical family living its entire
life on a tiny sampan in Hong Kong
harbor. El JH
Wealth in the Ocean fs MOODY 39fr si
col $6. Many products in daily use are
shown to come from the ocean, which
covers 71 per cent of our globe. EI-JH
What is the Jungle? fe VEC 44fr si cap-
tioned b&w $3.50 with guide. Cli-
mate, plant and animal life, location,
resources and products of each of three
types of jungle. JH
What Transportation Means to Us fs
YLPF 46fr si col $4.80. An-
noyed by traffic delays on way to cir-
cus, boy imagines himself empowered
to abolish all forms of transportation —
and quickly realizes it's not so good.
Filmstrip includes preparation, lesson
test. Int.
SOCIAL STUDIES
Government-
Around This Table mp UWF 17min sd
b&w $67.12 (USIAI. How civilian
experts on the NATO staff function
in carrying out joint decisions. SH C A
The Children's Fountain mp ASSOCIA-
TION 13'/2min sd col $55 r$4.50. A
young nurse shows orphanage program
of Turkish government, in cooperation
with UNICEF and other UN agencies.
The nurse takes special training to
qualify for pilot project in rural nurs-
ing. SH A
Congress and its Members fs NYTIMES
55 fr si b&w $2.50. Congressional
responsibility, the law-making process,
characteristic daily activity of a con-
gressman, issues that will face the new
Congress. JH SH
The Congress of the United States fs VEC
30fr captioned guide si b&w $3.50.
Constitutional authority, functions and
structure. JH
Department of State fs VEC 30fr si b&w
$3.75. History and functions of the
department since the time of Thomas
Jefferson, the first Secretary. JH SH
Garden of Cujerat mp ASSOCIATION
15min b&w sd $40 r $3.50. A mod-
ern milk plant established in Kaira
District of India under auspices
UNICEF, FOA, and the governments
of India and New Zealand. SH A
Government & National Understanding
Stars and Stripes on Display mp INDI-
ANA 14min sd col. Proper method of
displaying and paying respect to the
flag. Pri-A
The Greatest Treasure mp UWF 20min
sd b&w $72.16. Not the mint nor the
strongbox at Fort Knox — this govern-
m«nt film presents The Library of
Congress as our nation's greatest treas-
ure. Film describes the more important
activities, services and collections. JH
SH A C
Human Rights rec FOLKWAYS 12" 33.3
rpm interview with Mrs. Eleanor
Roosevelt. JH SH C
Interview with Margaret Chase Smith
rec FOLKWAYS 10" LP. Journalism
interview technique applied to woman
senator, her work, unique problems.
SH C
Interview With William O. Douglas rec
FOLKWAYS 10" 33.3 rpm with script
and study guide. The Federal courts
and civil liberties; overseas reactions
to American events. SH C A
Knock on Every Door mp CHRISTOPH-
ERS 30min sd b&w $30. Lonely
widow stirs up interest in local gov-
ernment on the precinct level. SH-A
Our American Government 1 Ofs LIPPIN-
COTT lOfs si captioned col. Set (101
$36. Titles: The Blessings of Liberty;
The Federal System of Checks and Bal-
ances; A Day in the Life of the Presi-
dent; A Day . . . Congressman; The
States as Laboratories; Trial by Jury;
The New England Town Meeting To-
day; Federal Finance; The State De-
partment and Foreign Relations; Ca-
reers in Government Service. Corre-
lated Dimond-Pflieger but usable with
standard texts. Manual. JH SH
Policeman Walt Learns His Job mp FA
lOmin sd col $1 10; b&w $55. Rookie
policeman goes to school, learns to
protect himself and others, what a de-
tective does to solve crime; on patrol
his first day he applies what he has
learned in handling an accident case.
Pri Elem.
Sam'l and Social Security mp SSA 14min
col sd free. Colorful little cartoon
character finds solution to many of his
troubles in the Federal old-age and
survivors insurance. How it works,
what it means to every American fam-
ily, how it is administered.
San Francisco, 1945 mp UWF 17min
b&w $34.73. USIA film record of the
conference at which the United Na-
tions was formed and its charter
adopted. JH SH C A
Sentence Deferred mp CHRISTOPHERS
30min sd b&w $30. John Augustus,
the bootmaker who founded our court
probation system. (Edgar Buchanan).
Silent Killer mp UWF 1 2min sd col
$59.83. Federal and state agencies co-
operate in saving spruce and fir forests
from depredation of the spruce bud-
worm. SH C A
Social Security and You series 8mp
UMICH ea 15min b&w $50 r $4 ea.
Your Social Security; Your Unemploy-
ment Insurance; Expanding Unemploy-
ment Insurance; Your Old Age Insur-
ance; The Big Questions; Your Health
Insurance; Public Welfare Programs;
The Future of Social Security. SH C A
Town Meeting of the World mp UWF
30min b&w $57.43. USIA film pre-
sents the U.N. General Assembly in
terms of a typical American town
meeting to explain the U.N. organi-
zation, functions and operations. HS
C A
UNESCO and Japan mp UWF lOmin b&w
$20.95. The functions and operations
of the United Nations Educational, Sci-
entific and Cultural Organization with
special reference to its meaning for
the Japanese people. JH SH C A
The Un-typical Politician rec FOLKWAYS
12" 33.3 rpm. Record ngs of voces of
long list of top level American politi-
cal figures indicates that there is no
"typical" politician. SH C A
Veep rec FOLKWAYS 12" 33 3 rpm with
script. Vice-President Albin W. Bark-
ley interviewed on his long political ca-
reer and particularly on his relationship
with presidents Roosevelt and Truman.
SH C A
Water, Lifeblood of the West mp DAG-
GETT 12min sd col SltO b&w $55.
The many ways that western rivers
serve man when harnessed by govern-
ment reclamation projects. Specialized
functions of the Hoover, Davis, Parker,
Palos Verde and other dams, each with
its own job. Conservation, flood con-
trol, power, irrigation. JH-C.
Will for Peace mp UWF 33min b&w
$71.88. Post-war activities of U.S.
and Russia re U.N., UNRA, Marshall
Plan, war preparations. USIA film.
SH C A
Your Meat Inspection Service mp UWF
28min sd col $131.50. U. S. Dept. of
Agriculture film on the work of the
Federal Meat Inspection Service. Ex-
amination of both live animals and car-
casses. Laboratory techniques. Impor-
tance to health of the government
stamp. JH SH
SOCIAL STUDIES
History, Anthropology
American Indians Before European Settle-
ment mp CORONET llmin sd col
$110 b&w $60. Origins and cultures
in five basic regions — Eastern Wood-
lands, Great Plains, Southwest, Far
West, and Northwest Coast. Int JH SH
The American Jew: A Tribute to Freedom
mp ADL 45min sd b&w Service
Charge. People of Jewish origin in
many walks of life — farmer, fireman,
rabbi, airline hostess, violinist, writer,
actress, statesman, cartoonist, and
many more. Immigration and plural-
istic culture. Guide. SH A
The American Revolution: A Picture His-
tory 6fs EBF si col 50fr ea. Set of 6
$36. Indiv. $6. Drawing on the pic-
torial resources of the magazine Amer-
ican Heritage, this new series, cap-
tioned, includes the following titles:
Causes of the Revolution; The War
from Lexington to Princeton; The Dec-
laration of Independence; The War
from Saratoga to Valley Forge; The
War at Sea; The War in the South.
JH SH C A
436
EdScreen & AV Guide — August, 1959
America's Williamsburg, mp COLWIL sd
col 20min b&w 131/2 min. Free.
Whimsical discussion between 1 8th
century wooden figures of boy and
girl and a modern motion picture cam-
era frames presentation of Williams-
burg as it was and as it is today. el-A
Ancient Paestum: City of the Creeks and
Romans mp CORONET 21 min sd cot
$220, b&w $120. Archeologists dis-
cover ancient south Italian city founded
by the Creeks in the 6th Century, B.C.
A Roman culture was later superim-
posed. SH C A
Berlin fs VEC 34fr si captioned b&w
$3.50 guide. Hitler and post-war Ger-
many; Allied Occupation; Airlift;
housing, unemployment. Int SH
Christmas on Crandfather's Farm (1890)
mp CORONET 22min sd col $200
b&w $110. Pleasant holiday story car-
ries picture of rural living conditions
before the turn of the century, when
farming was still the foundation of our
economy. All ages.
City of Cold mp MH 23min sd b&w
$130. Interest is enhanced by photo-
graphs taken in Dawson City at the
time of the Klondike Cold Rush. JH-A
The Civil War 8fs EBF si col set $48.
Indiv. $6 ea. Prepared in collaboration
with Bruce Catton, editor of American
Heritage; the set includes: Causes of
the Civil War; From Bull Run to An-
tietam; From Shiloh to Vicksburg;
The Civil War at Sea; Gettysburg;
Sherman's March to the Sea; The Road
to Appomatox; The Reconstruction Pe-
riod. Captioned; review questions and
suggested activity included at end of
each strip. JH SH C A
Colonial Plantation Living With George
Washington prints AVE col set (10)
$15. Silk screen reproduction in color
of ten scenes of colonial life at Mount
Vernon. Reverse side carries 10 addi-
tional pictures in monochrome. In-
cluded also are 10 text plates giving
additional information. El - HS
Colonial Shipping and Sea Trade mp
CORONET llmin sd col $110 b&w
$60. How Colonial trade routes were
established and the effect of Britain's
restrictive legislation. Int JH
Communications in the hifodern World mp
CORONET llmin sd col $110; b&w
$60. The importance of communica-
tion, by printing, broadcast, motion and
other pictures, shown within frame-
work of their historical development.
Recent technological improvements
Int JH
Commonwealth of Nations Series 1 3 mp
NFBC-MH 30min b&w $100, series
(13) $1000. Historical development
of the British Commonwealth: Ten
Days That Shook the Commonwealth
• Suez Crisis); Portrait of the Family
(Inner Commonwealth); Four Centur-
ies of Crowing Pains; Can It Hold To-
gether?; The Invisible Keystone; Pov-
erty and Plenty (Columbo Plan); Co-
lonialism— Ogre or Angel; They Called
It White Man's Burden; Black and
White in South Africa; The Colonies
Look Ahead; Road to Independence.
SH C A
The Confederacy rec COLREC 12" LP.
Favorite Southern songs 1861-1865.
Lee's farewell address. JH SH
The Declaration of Independence By The
Colonies mp EBF 19min sd col $200;
b&w $100. Film traces growth of the
idea of independence in struggles for
self-government. Impact of Thomas
Paine's Common Sense. The Jefferson-
Dickinson discussion. JH SH
Decline of the Roman Empire mp CORO-
NET 13V2min sd col $137.50; b&w
$75. Political, economic and social
forces which weakened the Empire
from within, and the pressures from
without, are depicted in actual settings
in France, England, the Near East and
Rome. Int JH SH
Development of the American Republic
6sfs SVE sd col set (61 $32.40;
indiv. $6. Titles: The Beginning of
Political Parties (1780-1801); New
Frontiers, New Democracy, New In-
dustry 11801-1 828 ) ; Expansion and
Disunity (1828-1854); One Nation
or Two (1854-1865); Reconstruction
and Economic Development (1865-
1876) ; The Road to World Power and
Responsibility (1876-1900). JH SH
Development of the Ship 3fs UWF si bCrw
set (3) $9; indiv at $3.50. I: Ancient
and Medieval, Egypt, Greece, Vikings,
Columbus. II: From 1485 to 1805.
Ill: The 19th and 20th Centuries. JH
SH
Devil's Island, U.S.A. mp SIMMEL 15
min sd col $135 b&w $75. Fort Jef-
ferson, off the coast of Florida, used as
prison, now a national historic monu-
ment. JH SH.
Documents of America (series) rec EN-
RICHMENT 12" LP ea $5.29. A: The
Declaration of Independence fs B: Lin-
coln's Gettysburg Address. A: The Bill
of Rights fs Patrick Henry's Famous
Speech.
Epic of Man (additions) 6fs LIFE si col
ea $6 (4 or more @ $5 ea). The
Oldest Nation: Egypt. Egypt's Eras of
Splendor. Crete: The Minoan Age.
Crete: Palace of Minos. Great Age of
Warriors: Homeric Greece. Forebears
of the West: The Celts. SH C
The Erie Canal rec ENRICHMENT 10"
LP. Follows the book of same title by
Samuel Hopkins Adams (Landmark
book — Random House). JH. Reverse
side: First Overland Mail.
The First Thanksgiving fs CMF 35fr si
' col $6.50 guide. Voyage of the Pil-
grims, hardships, the first thanksgiving
feast. Pri-A
Flags of the World si COLSI col 38c-50c
depending on quantity. Historic US
(12); Flag of each State and Terri-
tory (51); FJag of each of the UN
members. JH-A
Footnotes of History rec SPOKEN WORD
LP. Addresses by Presidents Roosevelt
and Truman. Reviewed ESAVG 2/59
■ p96. SH C
French and Indian War ' mp CORONET
1 Imin sd col $110, b&w $60. Causes
and results of conflict, the Albany
Conference, Braddock's defeat, Wolfe's
victory at Quebec. JH SH
USEFUL!
products for your
A-V equipment
PORTABLE
PROJECTOR
CABINET
AND STAND
All steel, 42' high,
29' X 17' plywood
top with safety rail.
Gives over 11 cu. ft. for storage of projector,
speaker, etc. Adjustable shelf. Safe-locking
panel door. Four 3' casters, two with brakes.
Baked enamel finish in tan or gray.
Model No. 42
""^ PORTABLE
STEEL
PROJECTION
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Four 3' casters, two
with brakes. Height:
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With non-skid rubber shock-proof mat. All
steel, with.l' tubular steel frame. Baked
enamel in tan or gray.
Model No. 41
TAPE AND FILM CABINETS
For every need ... 5' or 7' tapes, film strips,
slides. Cabinets are all steel, with full suspen-
sion drawers. Photo shows each type of
cabinet stacked on handy Mobile Cart.
YOUR INQUIRY promptly answered on
above items; also, film Storage Racks,
Record Storage Cabirtets, Phono Carts,
Lecterns.
SINCI 1905
EdScreen & AV Guide — August, 1959
Dept. ES 212 Ontario Si. S.E. MInnMp*!* 14, Mina.
437
Germany: Feudal States to Unification mp
CORONET laVimin sd col $137.50;
bGrw $75. Prussia's 19th century rise
to hegemony over the other German
states. Bismarck's "blood and iron"
policy leads to wars with Denmark,
Austria and France. JH SH
The Glory of Ancient Egypt 16 study
prints MOODY 11x14 on heavy stock
with captions. $10. Temples, stat-
ues and relief carvings recall the high
civilization of the Nile. EI-SH
Great American Speeches rec CAEDMON
LP. First Inaugurals by Washington
and Jefferson; Patrick Henry; Lincoln;
Lee; Clay, Sumner, Bryan. Reviewed
■ ESAVC 9/58 p483. SH C
Heritage Month (series) 4 tapes SHS-
WIS M'/zmin 7 Vi ips Loan. Treasure
at Stonefield: Thanksgiving and har-
vest festival of yesterday, at Mississip-
pi River plantation of Wisconsin's first
governor. Treasure at Belmont: Dra-
matized visit to first home of Wis-
consin territorial government. Treas-
ure in a Scrap of Paper: manuscripts
as source of historical data. Christ-
mas Treasure: Contribution of the
many nationality groups to form an
American way of life that unites all
at Christmas. JH SH A
Historically Speaking (series) 2 tapes
SHS-WIS ea I5min 7 '/zips Loan.
Dewey House: How Nelson Dewey
sought to make his mansion the cul-
tural focal point of the frontier. Villa
Louis: Lavish frontier mansion at Prai-
rie du Chien, built by early fur trader.
Col. Hercules Dousman. JH SH A
History — Ancient and Medieval 5fs UWF
si col ea $5 set (5) $21 . Cartoon strip
technique. Titles: People in Ancient
Egypt; People in Ancient Greece; Peo-
ple in Roman Times; Pompeii; Life
in the Middle Ages. JH SH
The Jeffersonian Heritage rec INDIANA
1 3 radio transcription dramatizations
on the life and ideas of Thomas Jef-
ferson, featuring Claude Raines. LP
$25 set. JH SH C A
John Paul Jones rec ENRICHMENT 10"
33.3 rpm. Dramatization of begin-
nings of the U. S. Navy, JH
The Korea Story mp UWF 30 min bCrw
$57.37. USIA film depicts the devel-
opments prior to the outbreak of the
Korean War, outbreak of hostilities,
UN Security Council Action, and final
truce talks. SH C A
The Labor Movement: Beginnings and
Growth in America mp CORONET
13'/2 min sd col $137.50 b&w $75.
Development traced from post Civil
War period to World War I. How the
working man sought to achieve his
goals within the changing relations of
capital, labor and government. JH
SH C
Landmarks of America 6fs ENRICHMENT
si col $35; ea $6.50. Each filmstrip
covers ground similar to that of a
"Landmark" book and of a recording,
which, however, is used separately.
Titles: George Washington; John Paul
Jones; The Vikings; The Santa Fe
Trail; Mr. Bell Invents the Telephone;
The Story of D-Day. Int. JH
Landmarks of America (additions) rec
ENRICHMENT 2 LP 12". School price
$5.29, retail $5.96. (The first 14 in
this series were 10", priced $1 less.)
115: Thomas Jefferson, Father of De-
mocracy; The Vikings. 116: George
Washington, Frontier Colonel; Santa
Fe Trail. Int.
Launchings at Cape Canaveral 40 slides
MESTON 35mm col. Official U. S. Air
Force photos of launchings and pre-
launchings of Convair, Thor, Explorer,
Jupiter, Atlas, Vanguard, Redstone,
Navajo, Juno, Bomarc, Snark and Mat-
ador rockets. EL-A
Life in Ancient Greece — Home and Edu-
cation mp CORONET IS'/zmin sd col
$137.50 b&w $75. Typical Athenian
family of potters reveal mode of life
in 440 B.C. Education of the boy —
and, in the household, the girl. Int JH
Life in Ancient Greece — Role of the Cit-
izen mp CORONET 1 1 min sd col $1 10
b&w $60. Political and economic life
in a city-state 440 B.C. Privileges and
responsibilities of citizenship in this
early democracy. We watch boys take
the momentous Ephebic Oath, pre-
requisite to full citizenship. Int JH
Lincoln Speaks for Himself mp CHRIS-
TOPHERS 30min sd b&w $30. Ex-
tracts from letters and speeches pic-
ture Lincoln as a man with deep spir-
itual convictions and high principles.
JH-A
Lovejoy rec COLUDISCS 12" 33.3 rpm.
Elijah Parish Lovejoy, editor of the
Alton (Illinois) Observer, martyr in
struggle against slavery. Reverse side:
Gandhi, his passive resistance tactics
in seeking to end the "untochables"
ban. SH C A
Magna Carta mp EBF Two parts ea 17
min sd col $180 (each); b&w ea $90.
Part I : Rise of the English Monarchy;
Part 1 1 : Revolt of the Nobles and the
Signing of the Charter. SH C
Medieval History 3fs UWF si col series
(3) $13; ea $5. Charlemagne (17
fr); Joan of Arc (21 fr); The Hun-
dred Years War (28 fr).
Naval Wars with France and Tripoli mp
UWF 26min sd col $157.62 (USN).
Filmographic presentation of naval
conflict with France (1798-1800) and
Tripoli (1801-1805). JH SH C
Navy Decline, the New Navy, The War.
With Spain mp UWF 2 1 min sd col
Sale. Decline of the wooden warship
following the Civil War, Adm. Ma-
han's dynamic philosophy of sea pow-
er, role of Navy in war with Spain. C
Pageant of America 30 fs YALE. 30 units
now completed, each 'with a compre-
hensive, illustrated Teachers Guide.
JH-A
Paradise Ditch mp ROTHCHILD 12min
sd b&w $40. Canal barge life as told
by an old "captain" and as shown in
film footage collected over many years.
JH SH A
Patrick Henry's Famous Speech rec EN-
RICHMENT 12" 33.3 rpm. Folk songs
set the mood of the period and the
chief events are told leading up to the
famous "liberty or death" speech. Re-
verse: The Bill of Rights, explanation
of the first ten amendments to the
U. S. Constitution and a review of the
conditions that led to their adoption.
JH A
The Patriot Plan rec FOLKWAYS 2-12"
LP $11.90, with 72-page text by
Charles Edward Smith. The growth of
civil and human rights concepts traced
through writings and speeches of Jef-
ferson, Franklin, Patrick Henry, Roger
Williams, the Trial of John Peter Zen-
ger, etc. JH SH C A
A Penny Saved mp CREDIT 14min sd
col $125 b&w $50 also loan. Three
couples, three finance policies. One
uses installment credit, one always pays
cash, one belongs to a credit union.
SH-A
People Under Communism 7rec INDI-
ANA LP $25 set. Seven hour-long
documentary recordings by NAEB. SH
C A
The Pioneer Burro mp DOWLING 14min
sd col $135. The role and life of the
lonely prospector and his faithful burro
in seeking gold in the vast desert and
mountain country of our West. Mag-
nificent colorful settings. (A full col-
or scene from this film was on the
cover of Educational Screen & AV
Guide for March, 1959.)
The Presence of Our Past mp SHS-WIS
27min sd col Loan. State Historical
Society dramatizes the traditions and
character of Wisconsin's past, historic
caves, mansions, museums, libraries,
and the work of the Society in stimu-
lating consciousness of the State's his-
tory. JH SH A
Project 20 mp MH three 54min b&w
films as shown on NBC-TV ea $195.
Titles: Three, Two, One — Zero (Count-
down preceding nuclear test blast) ;
Nightmare in Red (Russian Commu-
nism); The Twisted Cross (Hitler).
SH C A
The Raftsmen sfs STAN BOW LP col $11.
Original art work by Canadian school
children on a history project is enliv-
ened by sound track rich in folk lore
and folk music. Companion sfs: Cadet
Rouselle. Reviewed ESAVG 4/49 pi 92.
El JH SH A
Red China and the United Nations mp
30min b&w $57.43. Henry Cabot
Lodge, Jr., U. S. ambassador to the
U.N., appears before an officers' con-
ference to discuss the policy of this
country towards admission of Red
China to the U.N. USIA film. SH C A
Revolt of a Generation mp UWF 20min
sd b&w $74.76 (USIA). Hungarian
uprising of 1956; exodus of refugees
over Austrian border. SH C A
Rise of the Roman Empire mp CORONET
IS'/zmin sd col $137.50; b&w $75.
Traces development of Rome from a
group of early tribes to a mighty em-
pire. Re-enactments were filmed
abroad. Rome's military strength, legal
438
EdScreen & AV Guide — August, 1959
i and administrative system, concepts of
democracy and citizenship. Int JH SH
I oots of Religious Freedom fs JAM si
col $5.75. The struggle for religious
toleration and freedom of worship in
the Colonies leading to our Bill of
Rights; contributions to nation's his-
tory by various religious groups. JH
SH
alem Witch Trials mp MH 27min sd
bGrw. Dramatizes bigotry and supersti-
tion of early Colonial days. Follows
story line of Arthur Miller's "Cruci-
ble." Three defendants are put on trial.
SH CA
ee It Now (Additions) 4mp MH 54min
sd b&w $225. Watch on the Ruhr,
Ed Murrow asks "Can We Trust the
Germans?" Statehood for Alaska and
Hawaii? — political conditions and con-
siderations, as well as military signifi-
cance. Atomic Timetable, Part I, 55
min. $225. Part II, 83min, $300.
As telecast over CBS. SH C A
ettling the Great Plains mp MH 1 2min
sd col $150 bGrw $75. Westward ex-
pansion 1850-85. JH.
■he Significant Years mp ASSOCIATION
28min b&w free. A quarter-century
of history, from the Depression to the
Space Age, is shown in this documen-
tary film. Produced for Newsweek
Magazine, from newsreel and library
footage, it shows the Dust Bowl, TVA,
industrial strife, Spain, Ethiopia, Hit-
ler's rise, Pearl Harbor, World War II,
Russia, Korea, the age of the satellites.
SH A C
;ocrates rec COLU DISCS 12" 33.3 rpm.
Dramatization of final episode of
Socrates' life, and expostulation of his
ideas of freedom of thought. Reverse
side: Galileo, his trial by the Inquisi-
tion.
panish Colonial Family of the Southwest
mp CORONET 13'/2min sd col
$137.50 b&w $75. A self-sufficient
hacienda in the early 19th century.
Role of the Indians and of the Catholic
mission. Int. JH.
The Spanish Conquest 4fs UWF si b&w
series (4) $12; ea $3.50. Titles: 0«
To America (CortezI; Mutiny on the
Santa Maria (Pizarro); In the King-
dom of the incas; Discovery of the
Amazon. JH SH
The Story of D-Day sfs ENRICHMENT
si-sd col. Major events leading up to
launching of assault on the German
forces. Correlates with Random House
Book. Record available. Reviewed
10/58 p533. JH SH C
The Story of the Pilgrims 2mp MH 14
min ea col ea $140; b&w ea $75.
Marionettes are used to portray The
Pilgrims' Travels and The Pilgrims in
America, winding up with the first
Thanksgiving. Grades 1-6. Adult
recreation programs.
STUDY PRINTS IN COLOR
"Wild Animals of Pioneer America"
and other subjects.
AUDIO VISUAL ENTERPRISES
p. O. Box 8686 Los Angeles 8, Calif.
Turmoil in the Arab World fs NYTIMES
57fr si b&w $2.50. Eighth in the an-
nual series ($15). Manual supplies
supplementary information for each
frame. SH
The United Nations and World Disputes
mp UWF 21 min b&w $40.92. USIA
film pictures the UN's part in settle-
ment of crises that have threatened
world peace in Indonesia, Palestine,
India and Korea. JH SH C A
United States Expansion Overseas ( 1893-
1917) mp CORONET IS'/zmin sd col
$137.50 b&w $75. Review of Ameri-
can expansion into the Hawaiian
Islands, Cuba, the Philippines and Cen-
tral America. Policy changes from
Cleveland's anti-imperialism to Theo-
dore Roosevelt's "Big Stick." Prob-
lems of expansion and long-range re-
sults. SH JH C
U.S.A. mp PANAMAIR 45min sd col
loan to adult audiences. History and
geography mingle in this presentation
of the development of our country.
Some 15 per cent of the film is done
in filmograph, the rest in motion.
Made primarily for overseas showing,
only a limited number of prints are
available. C A
The Union rec COLREC 1 2" LP. Favorite
Northern songs of 1861-1865. Illus-
trated book gives record script and
several worthwhile essays. JH SH A
Visit Illinois mp ILLSTATE 1 5min sd col
loan. Highlights of Lincoln's life at
New Salem and Springfield, brief cov-
erage of Civil War years and assassina-
tion. Official sesqui-centennial film.
JH SH A
War of Independence 1775-1783 mp
UWF 22min sd col $130.34 (USN).
Filmographic treatment of still pictures
shows activity of army and navy. JH
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THE AUDIO-VISUAL EQUIPMENT
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EDUCATORS GUIDE TO FREE SLIDE-
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Eleventh Annual Edition, 1959. Edu-
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EDUCATORS GUIDE TO FREE TAPES,
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Compiled and Edited by Walter A.
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EDUCATORS GUIDE TO FREE FILMS.
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EdScreen & AV Guide — August, 195^
ALPHABETICAL TITLE INDEX
This is a listing by title, of all the materials appearing in this edition of the BLUE BOOK.
Abacus - -41 5
Abraham and Isaac 421
Abraham Lincoln in Po«ty
and Prose 412
Abraham, Man of Faith 421
Acids, Bases and Salts 430
Action in Asia — 420
Adventure in Words 412
Adventures in Communicat-
ing 412
Adventures In Numbers and
Space _ 415
Adventures in Sound and
Space 428
Africa, Giant With a Future 431
The African Jungle (A Pri-
mary Reading Lesson) 419
Ages ot Man 412
Aida 416
Airplanes — How They Fly 428
Alaska: Newest of the United
States of America 431
Alaskan Discovery 420
Alaska Today 431
Alice in Wonderland 412
Allen is my Brother 406
All the Years 440
Aluminum 410
Hie Amazon Awakens 432
Ambassadors to the Hungry 420
Ambassadors with Wings 403
American Achievement 410
The American Economy 431
American Folk Songs for
Children 418
American Indians Before Eu-
ropean Settlement 436
American Indians of Today 432
The American Jew: A Tribute
to Freedom 436
American Outlook - 431
American Poetry Pre-1900 412
The American Revolution: A
Picture History 436
America's Williamsburg 437
Ancient Paestrum; City of
the Greeks and Romans 437
" . . . And Gladly Teach" 403
"And God Said . . ." 420
"And the Child Grew" 420
Anger at Work _.416
Animal Life '. 428
Animal Raising, Hunting and
Fishing _.-432
Anthology of American
Poetry . 412
Aqua Babes 418
Aquarium Wonderland 426
Areas of Solids 415
Are You Popular? 406
Arithmetic Records 415
Around the World in 80
Days 412
Around the World in Stereo .452
Around Manhattan in 40
Slides 432
Around This Table 436
The Art of Matisse — Par I 403
Artists of Holland 402
As Boys Grow „ 426
As One Family 420
As You Like It _414
As You Make II 420
Asia Study Kit _ „.4J2
Assignment; Children . 408
Assignment: India 440
Assignment: Mankind 420
The Atlantic Community 432
At the Carnival _.412
Atomic Energy as a Fores
for Good .- .428
Atomic Timetable I & II 439
Audio-Visuals in Your
Church 420
Australia, Indonesia and the
Philippines 432
Australian Olympic Swim-
mers 418
Automation „ 43 1
B
Baby Elephant 426
Bach: Mass in B Minor 416
Back on the Job 406
Bacteria: Laboratory Study 426
A Badger's Bad Day 426
Ballad for Americans 418
The Ballad of Baby Doe 416
The Barber of Sevill* 416
Bar Mitzvah . 420
Baseball Catching 418
Baseball Pitching 418
Basic Science Textfilms 428
Basic Snare Drum Tech-
niques — 417
Basic Technique for Home
Landscaping _409
Basketball for Millions -418
Battle Hymn ...405
The Battle of Leyte...._ 402
Battleground Europe 420
Bear Country . 426
Bearer of the Book 420
Beethoven: Symphony No. 5
in C Minor, Op. 67 417
Beginning Grammar 412
Beginning Responsibility:
Books and Their Care -406
Behind the Scenes at the
Supermarket _ -41 9
Behind the Ticker Tape _431
Behind the Type 406
The Belgian Congo and South
Africa -435
Belgium 432
The Beloved Choruses 420
Beowulf -Chaucer Excerpt* 414
Berlin 432
Beside the Manger _.420
A Better Beginning .415
The Better Lot 420
Beyond Brick and Mortar 420
Beyond Our Solar System 428
The Bible and the Presidentsi420
Bible-Land Film Discs.- _420
Bible on Film 421
The Bible on the Island 421
Bible Stories for Little Boys
and Girls 421
The Bible Story of Easter 421
The Bible Through the Cen-
turies 421
The Big Picture 402
The Big Train .....410
Binat Hakodesh 421
Biology -. 426
Birds in Winter - 426
A Birthday Cake for Rima 421
BiMer Welcome 416
Black Beauty and Other
Great Stories 419
Blue Jeans 409
Boats: Buoyancy, Stability,
Propulsion 428
The Book of Ecclesiastes 421
Boys and Girls of Many
Lands — I 432
Boys and Girls of the Bible..
Boy Scientist 428
Brahms, Quintets I & II 417
Breaking the Language Bar-
rier -403
The Bridge of Sighs 414
The Bright Promise of the
American Farm Market 431
Brussels World's Fair Salutes
Big Bands 417
Bryant- Emerson -Whittier-
Longfellow, etc 414
Building a Highway 410
Building Children's Personali-
ties with Creative Dancing. .402
Bullfight ,405
Burden of Truth „. 440
Buried Treasures in Bible
Lands 421
Ca C03 - 410
The Calendar: Story of Its
Development 428
Call for the Question.. 421
Canada 432
Canada and the Pacific
Coast 432
Canada: Lowlands 432
Canadian Geography 432
Canada: People at Work 432
Canada: The Prairie Prov-
inces 432
Careers in Mathematics... 415
Caribbean Area 432
Carpet Under Every Class-
room 403
Cendrillon 41 1
Centervilie Awakening 421
Cento Soli Orchestra, Paris 417
The Challenge 404
Challenge in the Sun 421
The Changing American Mar-
ket 431
Chansons de France 41 1
Chemistry by Record 430
Child Care Problems of Phys-
ically Handicapped Moth-
ers _ _409
A Child is Born 418
The Children Are Watching
Us 405
Children at Work and Play....
Children of Scotland 432
Children Who Draw 403
The Children's Fountain.. 436
The Children's Widening
World 421
The Christian and His Home 421
Christian Home and Family .421
The Christmas Deer 421
Christmas for the Birds 426
Christmas Joys 421
Christmas on Grandfather's
Farm -437
The Christmas Story 422
Christmas with Carol and
Peter —.422
Christopher Mouse _ 422
Circle of Confidence 418
Circling the Globe with
Speech 41 1
Circulation of the Blood 426
Circus Day in Rexville 419
Cities of Europe -432
Citizen Chang 440
Citizenship in Action 404
The City Is a Playground 408
City of Gold 437
The Civil War -.437
Clothes and Seasons .428
The Clothes We Wear 408
Club Officers in Action 404
The Colloidal State 430
Colonial Plantation Living
With George Washington 437
Colonial Shipping and Sea
Trade 437
Combination for Communi-
cations 404
Comenium, i. S.. - 404
Commonwealth of Nations .. 437
Communications in the Mod-
ern World -.437
A Community Keeps House .408
Community Vector Control
Demonstration Program .415
The Complete Orchestra 416
The Confederacy - 437
Congenital Heart Defects 415
Congo Awakening 422
Congress and Its Members ...436
The Congress of the United
States 436
Conifer Trees of the Pacific
Northwest 426
Conquest of Disease 408
Conquest of Space 428
Coppelia -416
CoMon — Nature's Wonder
Fibre - - 410
Course in General Biology..-426
The Cranford Story — 404
Creativity : — 402
The Crescent and tha Cron-422
Crisis «»
Crowded Out 404
The Cry of Jazi 440
Cry of the China Seas 427
The Cuckoo Clock That
Wouldn't Cuckoo . .412
A Cup for Adam's Ale 410
Daily Christian Living for
Boys and Girls, I & II .422
Daily Life in the Bible Lands 422
Damlen _ 422
Dance Your Own Way 402
A Dancer's World. -402
Danger: Roofers at Work 408
Date With Liberty- -431
Davy Crockett 405
A Day in the Life of Fireman
Bill <"
Dead Sea Scrolls -422
Decision for Life -406
Decision for Research 406
The Declaration of Inde-
pendence by the Colonies 437
Decline of the Roman Em-
pire 4S7
Denmark ***
Department of State— 436
Depth Tape Course in Span-
ish
.411
EdScreen & AV Guide — August, 1 959
441
Alphabetical Title Index
A Design for Physical Educa-
tion in the Elementary
School -- 404
A Desk for Billle 404
Destinations of Tomorrow 430
Development of the Ameri-
can Republic 437
development of the Ship 437
Devil's Island, U.S.A. 437
Diary of an American Girl 440
The Dinosaur Age 426
Discovering Solids 415
Disney Safety Tales -408
Do You Dig Friendship? 406
Documents of America 437
Does Christ Live In Your
Home? 422
Domestic Vector Control by
Basic Sanitation 408
Donny Stories About Grow-
ing Up 422
Don Quixote - 414
Down in the Forest -„419
Dr. Carter Takes a Drive 408
Driving the Superhighways 408
D-Stix Kits for Fashioning
Geometric Figures 415
Durban Diary 432
Duties of a Secretary 403
The Eagle's Strength 431
Early English Poetry 414
Early Medieval Music 416
The Earth and Its Moons 428
Earth-Curved Relief Maps 432
East Africa and Ethiopia 435
Easter in Jerusalem 422
Eastward to Asia 422
Edgar Allen Poe: Back-
ground for His Works . . 414
Effective Salesmanship 403
Electricity and Magnets 430
Electronic Dynamic Demon-
strator .- 428
Elementary Chemistry 428
The Elements of Composi-
tion -„416
1104 Sutton Road 431
Emanuel .422
The Engineering of Agree-
ment 403
Engine* and How They
Work ..„ 428
English Literature 414
Epic of Man „ 437
Epidemology of Staphylococ-
cal Infection _ 415
The Erie Canal 437
Eroica 417
Evangeline _ 41 4
Evangelism , _ 422
Everybody Knows 431
Exiles in the Holy Land 422
Expanding World Relation-
ships 431
Exploring by Satellite 428
Explorer in Space 428
Exploring the Farmland 426
Exploring Your Growth 427
Fabulous Fashions 409
The Face of Red China 432
Facing Reality . 406
A Fair Chance for Tommy... 408
The Fair — Community Work
and Fun 431
Faith for the Space Age 422
Fall 402
The Family Altar 422
Family Living Around the
World - 41 9
A Family of Amsterdam 432
Family of Ghana .-432
A Family of Lisbon, Portu-
gal 432
Family Outings 419
Family Shelter 419
Famous French Fanfares and
Marches 417
Famous Poems that Tell
Great Stories 414
Farewell to Birdie
McKeever .440
Farming in Europe and Asia 402
Farming in North and South
America — 402
Fa5t is Not a Ladybug 419
Fathers Go Away to Work. .41 9
Favorite Tales of Sherlock
Holmes 414
Fernandel the Dressmaker .405
Ferryboat 410
Fibers and Civilization 410
Fifty Years of Modern Art... 402
Fifty Years of Modern
Sculpture - 402
Fire Ant on Trial 427
Fire Training 408
Firehouse Dog 412
First Aid for Aircrew -. 408
The First Thanksgiving 437
A Fish Family 427
Five Additional Slidebooki
(British Isles) 432
Flags of the World 437
Flower Drum Song 416
Folk Songs from Erin 418
Folksongs of Canada 418
Folk Song* of Maine 418
Foothold in Antarctica 432
Footnotes of History 437
For All the Children 408
For God and My Country 418
For Whither Thou Goest 408
Forest Babies ...427
Forestry 41 0
France ..432
The Fraternity Idea 404
French and Indian War 437
French for Children 411
Frog Prince ..403
From This Land — 402
Front Page Bible - 422
Frontiers of Faith 422
Full Speed Ahead..... 410
The Fun Makers — An Eve-
ning with the Humorists 414
Fun with Speech 412
Functional Arithmetic 415
Fundamentals of Diving 418
The Future is Now 431
Galileo _439
Garden of Gujerat 436
Gates of Glory .422
Gateways to the Mind — The
Story of the Human
Senses 428
Genie, The Magic Record 412
The Gentle Warrior 416
Gentleman Jekyll and Driver
Hyde 408
Geographical Diamaps 432
Geography Filmstrips — 432
Geography of South America;
Five Northern Countries 432
Geography of the Holy Land 432
Geography of the United
States — An Introduction ..432
Geology 428
Georgia Lee Sings 416
German Students' Songs 418
Germany ._432
Germany; A Family in the
Industrial Ruhr .432
Germany: Feudal States to
Unification 438
Getting Ready for College .406
GiH for Music _-.405
The Glory of Ancient Egypt .438
God of Creation 422
God's Best Gift 422
God's Wonders in a Chil-
dren's Zoo 422
God's Wonders In Mother's
Garden 422
God's Word In Man's Lan-
guage 422
Government and National
Understanding: Stars and
Stripes on Display 436
Gospel Singing in Washing-
ton Temple 422
Grandfather's Boyhood
Thanksgiving 422
Grandmother Makes Bread .419
Grasshopper and Ant 403
Great American Speeches 438
Great Day in the Morning 405
Great Lakes Shipping 410
The Greatest Treasure. 436
Greece 432
Greece: The Land and the
People 432
Greenland 432
Gregory Learns to Read 404
Grinding Wheels and Their
Application 409
Growing Up Day by Day 406
Growth in Our Idea of God 422
The Growth of a Harbor 434
Growth of Flowers 427
Gulliver's Travels .414
Gypsy in the Trees 427
H
Habit Patterns 406
Haiti 434
Hamlet -41 4
Happy Days With Carol and
Peter 419
Happy Folk Dances 416
The Harbor 410
The Harvest ._ 422
Hawaiian Islands 434
Hawaii — U.S.A 434
Health for Effective Living 408
Health Heroes; The Battle
Against Disease 408
Healthy Families 408
Heartbeat of Haiti 422
The Heart Is a Rebel 416
Heart of a Whale 416
The Heart of the Philippines 422
Heat, Light and Sound 430
Hebraica 418
Help for Young Hearts . 408
Helpers in our Community 419
Helping Hands for Julie 406
Here and Now 422
Heredity and Family Envi-
ronment . 416
Heritage Month 438
The Heroic Soul — Poems of
Patriotism _.. 414
Hi, Neighbor __ 434
Highway Hearing 410
The Highwayman 414
Hillel; Teacher of Love 422
Historically Speaking .438
History — Ancient &
Medieval 438
The History of America's
Cup 418
The Holy Bible In Pictures
I Catholic I 422
The Holy Mass 422
The Homeland of Jesus 422
Homemaking Degrees of
Achievement 409
Homes Around the World 434
How Do You Love Your
Neighbor? 440
How Does a Garden Grow? 427
How Long the Night? 423
How Much Affection? 406
How Nature Protects Ani-
mals 427
How Others Have Built 423
How the Old Testament
Came to Us 423
How to Multiply Yourself .. 403
How to Take the Guesswork
Out of Your Hiring 403
How to Use Tools 419
How We Get Our Clothing 419
How We Got Our Bible 423
How We See and Hear 428
How's Your Hearing? 408
The Human Body; Nervous
System 427
The Human Body: Reproduc-
tive System 427
Human Rights _436
The Hunters 402
Hydrogen _ 430
The Hymns of Charles Wes-
ley 423
Hymns of the Nativity 423
I Wandered Lonely as a
Cloud .414
Imagination at Work 403
Impressions of Holland 434
In Such a Time 423
In Which We Live 428
India — The Land and the
People 434
Indonesia — New Nation of
Asia 434
Industrial Arts 410
Industrial Canada — 434
Industry's Decisive Decade 431
Ink and Rice Paper 403
Insects Astray 427
Insect Foods 427
Inside the Atom 430
Instruments of the Orchestra 417
Instruments of the Symphony
Orchestra 416
Introducing the Woodwinds 416
Interview with Margaret
Chase Smith 436
Interview with Robert M.
Hutchins 404
Interview with William O.
Douglas 436
Ionization 430
Ireland 432
Iron Curtain Lands 434
Island Exiles 440
Israel — An Adventure 434
Israeli Children's Songs 418
Italian Interludes -434
Italy 432
J
Japan 434
The Jeffersonian Heritage .438
Jesus as a Boy 423
Jesus' Formative Years... 423
Jewish Holidays .423
Jewish Holidays and Prayers 423
Jews in Distant Lands 423
A Job or a Calling — 423
Joey and the Ranger 419
John Paul Jones 438
John Wesley - 423
Johnny's New World 408
Jordan Valley ...434
Israeli Children's Songs — 418
Journey Down the Great
Volga 434
442
EdScreen & AV Guide — August, 1959
Alphabetical Title Index
Judas Maccabaeus 416
Julius Caesar -- 414
K
Keats-Shelley 414
Keep Them Faithful. ...423
Kelly and Me 405
Knock on Every Door 436
The Korea Story 438
Korea Today 434
La Boheme 416
Labor and Childbirth 415
The Labor Movement: Be-
ginnings and Growth in
America ...- 438
The Land That Men Passed
By 423
Landmarlcs of America Se-
ries 438
Lands of the Far East 434
Launchings at Cape Canav-
eral 438
Laws of Conservation of
Energy and Matter 430
The Laws of Gases 430
Learn Fluent Spanish .411
Learn Italian in Record Time 411
Learning as We Play 404
Leisure tor the Lord 423
Let's Dance 418
Let's Keep Christmas . 423
Let's Visit — Japan; Alaska;
Mexico 434
Lite and Times of the Iron
Horse 410
Life in a Cubic Foot of Air. 427
Life in Ancient Greece —
Home and Education 438
Life in Ancient Greece —
Role of the Citizen 438
Lite in Norway - 434
Life in the Alps (Austria) ...434
Lite Long Ago 428
The Ufe of Christ in Film-
strips 423
Life of Joseph — Life of
Moses 423
Lite of the Molds ...427
Life Story of a Butterfly... 427
Lifeline 423
Lift Thine Eyes 406
Light and Eyes 430
A Lincoln Portrait 416
Lincoln Speaks for Himself 438
Listen . . . and Sing 418
Listening Library 440
Little Animals 427
The Little Flowers of St.
Francis 423
The Little Lie That Grew... 423
Living and Growing 427
Living in Bible Lands 423
Living in the Soviet Union
Today 434
Living Language Courses 411
The Living Word in Japan 424
Lohengrin and Meistersinger 416
London Crusade 424
The Longer Trail 440
The Long Stride 424
A Longer Shadow 404
Look Alert: Stay Unhurt 408
Look Up and Live 424
The Lord is My Shepherd....418
Lost Horizon _ 414
Lourdes (fs) 424
Lourdes (mp) 424
Lourdes and its Miracles 405
Loveioy „ 438
The Low Board.. 418
Lucky You 408
M
Macbeth 41 4
Madrigals .418
Magazine to Transparencies 404
The Magic Flute 416
Magic Highway U.S.A 410
The Magic of Music 417
Magna Carta 438
The Magnificent Adventures
of St. Paul 424
Mainline U.S.A 410
Making a Living Around the
World 434
Making Teaching Effective 404
Making the Most of Your
Face ..._408
Making Wood Sculpture
With Files 403
Man and the Moon 428
Man in the Doorway 430
Man in the Shadow 405
Manners in Public _. 406
Manners in School 406
Man's Early Musical Instru-
ments 416
The Man Without a Country 414
Many Voices 412
Maps and Globes — What Are
They? 434
Mars and Beyond 428
Mary ...414
Masters of Modern Art 403
Material Handling Education 410
Materials for Teaching of
Arithmetic 415
A Matter of Choice 431
The Meaning of Christmas 424
Mechanical Drawing 410
Medea 414
Medieval History 438
Meditation Music 424
Member of the Team 406
Members One of Another 424
Men Against Rock 410
Men Who Fish 434
The Metric System „415
Mexican Olla Makers 434
Mexico — Pattern for Prog-
ress 434
Microorganisms: Beneficial
Activities 427
Microorganisms: Harmful
Activities
.427
Mid-Century Crusade 424
Mid-East Profile 424
The Middle East 434
The Mighty Fortress 424
A Mile to El Dorado .410
Milestones in Writing . 414
The Miller Grinds Wheat 419
Minerals on Parade 430
Miniature Plants of the
427
Desert
Mining
.410
Minnesota — Star of the
North 434
Modern French by Sound 41 1
Molly Grows Up 424
Money — Forms and Func-
tions 403
The Moon _..428
Mooti— Child of New India 434
Moses Mendelssohn 440
Mosquito Larval Habits . 427
Mosquito Survey Techniques 408
Mother Deer and Her Twins 427
Moving Things on Land 429
Mr. Hare and Mr. Hedgehog 419
Mr. Texas 424
Murder on the Screen 403
Museum of Art 403
Music and Song of Italy .416
Music for Children 416
Music for Young Americans
— Kindergarten 416
My Right and My Cause
The Mystic Alhambra
424
434
N
The Nativity . 424
The Nature of Glass 410
Nature Rhythms 419
Naval Wars with France and
Tripoli 438
Navy Decline, The New
Navy, The War wifh
Spain 438
The Netherlands 432
The New Age of Architec-
ture 403
New Faces of Africa 424
New Jersey 434
New Nation in West Indies 434
The New Role of Decision
Making 403
New York International Air-
port 410
News Writing 412
Newsweek Talking Maga-
zine 412
The Ninety and Nine 424
Nitric Acid Compounds &
the Nitrogen Cycle 430
Nitrogen and Ammonia 430
Norway 432
None Goes His Way Alone....424
A Normal Birth .415
No Single Thing Abides 414
No Teacher Alone 404
Nursing in Communicable
Disease Control 408
0 Holy Night _... .424
Office Supervisors' Prob-
lems: The Grapevine 403
Off-Site Monitoring of Fall-
out from Nuclear Tests .408
Oiltown, U.S.A. 424
Old Yeller 412
Older Teens and Popularity
Problems 424
Older Teens and Their Fam-
ilies 424
On the Death of Socrates 411
On Your Feet 409
One Little Indian 408
One Love — Conflicting
Faiths 424
One Road 434
Once Upon a Time: Fairy
Tales ror Dramatization 412
Opera and Ballet Stories 416
Opportunities Unlimited 431
Orders of Insects 427
Original Children's Activity
^ongs . 416
Osmosis 427
The Other Wise Man 424
Our American Government 436
Our Caribbean Neighbors 434
Our Colorful Capital 434
Our Family Works Together 419
Our Natural Resources 435
Our Productive Industry 431
Our School Life (Japan) 404
Our Sky ...429
Our Texas Heritage 435
Our World 435
Outboard Outings 409
Outline Maps for History and
Social Studies 435
Over the Backyard Grill 409
Over-the-Counter Selling 403
Overland . . . Underground! 410
The Ovulation of the Egg 427
Pablo Casals 416
Pageant of America . 438
Palestine in Jesus' Day 424
Palgrave's Golden Treasury ...414
Paradise Ditch 438
Paradise Lost 414
Paraguay: A New Frontier 435
Parliamentary Procedure for
4th-7th Grades ...404
Parliamentary Procedure In
Action 404
Partnerships Between Plants
and Animals 427
Pathescope-Berlitz French
Course 41 1
Patrick Henry's Famous
Speech
The Patriot Plan
Pay Dirt
Pediatrics
_438
_438
..410
_415
A Penny Saved.. 438
People and Pets 409
People with a Purpose.. 408
Percussion, Pulse of Music. ...41 6
Perri 427
Peter's Resurrection Faith 421
Piccolo, Saxie, & Co. . . 416
Picture Book Parade, Series
II 419
Pictures Teach at Pcnfield... 404
Pilgrimage 424
A Pilgrimage for Liberty 435
Pinocchio 41 4
The Pioneer Burro 438
Pipes in the House 429
Plan for Learning 404
Plane Geometry by Record... 415
Plants Make Food _ ...427
Plastic Relief Contour Maps
of U.S.A. .. 435
Poetry of the Negro.. .414
The Poetry of William Beake 414
Point of Decision 404
Policeman Wait Learns His
Job 436
Port 'Round the Clock 409
Portugal .432
Post-Natal Care 416
The Power of the Resurrec-
tion 424
Praise to the Lord — Hymns
of the Church Year 424
Pre-Natal Care 416
Prescription for Better
Drilling _ 410
The Presence of Our Past 438
Prevention and Control of
Staphylococcal Infections 416
Princess Cinderella 405
Print with a Brayer 403
The Prisoner of Chillon 414
Problems of the Middle East 435
Problems of Modern Dating 406
Progress in Southeast Asia. ...431
Project 20 438
The Protest 440
PTA at Work .._ 404
Public Health Aspects of
Poultry Processing 409
A Puppy for Christmas 420
Pursuit of the Graf Spee 405
The Quill
The Race for Spac«„
The Raftsmen .
..412
-429
-438
Railroad Builders of the
North
_410
EdScreen & AV Guide — August, 1959
443
Alphabetical Title Index
Reach for Tomorrow 409
Reading Films „ 404
Reading Records 412
Record Time Language
Series 411
Red China and the United
Nations _ 438
Regina 416
The Relaxed Wife 416
Religious Film Disc Kits ^ 424
The Reluctant Dragon 414
Rembrandt: Painter of Man 403
Report Card on Vision 404
Report on Opica... 435
Reptiles and Their Charac-
teristics _ 427
Rescue Breathing 409
Rescue Party 409
Research in Steal 429
The Return 416
Revolt of a Generation 438
Revolt of the Nobles and the
Signing of the Charter 438
Rhythm in Nature _ 412
Rhythmic Motions in Grow-
ing Plants 427
Rice in Today's World 435
Richard Strauss 417
Richard III .414
Rip Van Winkle . 414
Rise of the English Monarchy 438
Rise of the Roman Empire ...438
Rob Roy . „ _ 405
Rockets: Principles and
Safety 429
Rockets, Satellites .._. 430
Rockne of Notre Dame. 418
Rocks for Beginners 429
Rome — the Vatican 424
Roots of Religious Freedom 439
Roy, Sheep Dog of the Scot-
tish Highlands 435
Rubber from Oil. 410
Rudi Comes to Canada 440
Rural Life in South India 435
Russian Poetry 411
Russian Pronunciation _411
Rutgers University Music
Dictation 416
RX Understanding 416
Safe Milk Saves Lives 409
The Saga of the Bible 424
Salem Witch Trials 439
Sales Report — Zero 403
The Salmon's Struggle for
Survival 427
Sam'l and Social Security 436
San Francisco, 1945 436
Satellite Globe 429
Satellites: Stepping Stones to
Space 429
Scandinavia: A Regional
Study 435
School Progress 1800-1958 404
Science Fights Tooth Decay..409
Science for Progress 429
Science Teaching Kits 429
Science Wall Charts 429
The Scientists Speak: Biol-
ogy 428
Scott-Byron-Keats-Shelley,
etc. 414
A Sculptor Carves a Giant 403
Sea Otters of Amchitka _428
Section Sixteen 404
See It Now 439
Seed Plants . 428
Segregation and the South 440
The Senior High Conference
Story 424
Sentence Deferred 436
Sermons for Young People .424
Serving Christ .425
Settling the Great Plains . .439
Seventeen Church Sonatas
for Organ and Orchestra 425
Share a Proud Tradition 402
Sharing Sex Education 404
Short Stores by Somerset
Maugham . .414
Silent Killer .436
Silhouette Fairy Tales 403
Sicily — Island of Memory 435
The Significant Years 439
The Silver Shield 425
Simon and Lucy of Alaska 435
Simple Machines Help
Us Work _.. 420
Singers in the Dark 414
Singing Games 417
Singing Square Dances. 417
Sit In and Solo 417
A Sketchbook on Greatness 425
Ski Flight to Austria 418
Ski Movies .418
The "Smith" System of
Safe Driving 409
The Snob 406
Snow, Servant of Man 429
Snow White and Rose Red .
Snuffy — Smokey Bear's Pal 409
Social Dancing Made Easy .417
Social Security and You . 436
Socrates 439
Solar Energy Converter 430
Solutions 430
Some Neighborhood Helpers 408
Soul Keeping 425
Souls in Conflict 425
Sound Effects 412
Sound Effects for Drama
Groups 414
South Africa — A Preview 435
South Africa's Game Parks 435
So Will We Sing 425
Space Pioneer 429
Spanish Colonial Family of
the Southwest 439
The Spanish Conquest 439
Spanish Instructo-Films 412
Spanish: Introducing the
Language 412
Speech Preparation 412
Spoken and Written French....
Spokesman for God 425
The Sport of Diving 418
Spotty the Fawn in Winter 420
Square Dance Fair 417
Stained Glass, Life of Jesus
Christ Portrayed in 425
Steamboat 'Round the Bend 414
The Story of Anyburg,
U.S.A. 409
The Story of Bellingrath
Gardens 435
The Story of D-Day ..439
The Story of the Goose
and the Gander 412
The Story of Pope Pius XII 425
The Story of the Pilgrims 439
The Story of Thanksgiving 425
The Story of the Pope 425
The Story of the Prophets 425
A Story of Two Men 404
Stories About Joseph . 425
Stories of the Childhood
of Jesus 425
Storybook Friends 420
Strange Gift ......V - 425
Strangers .„ 406
Stravinsky: Le Sacrf^'du
Printemps 417
The Student Council in
Action 404
Successful Scholarship 406
Sunday on the Range ..425
Sunday School Age Groups 425
Sunday School Class Officers 425
The Sunken Forest 428
Swan Dive and Front
Jackknife .419
The Tabernacle (According
to the Bible) 425
Taiwan _ 435
Take Three Hearts 409
A Tale of Two Cities 414
Tales of Hans Christian
Andersen 414
Teacher Improvement 425
Teaching Games 420
Teaching Today ._ 404
Teaching Tools . 404
Teenage Topics for Christian
Youth (12-14 yrs.) 425
Teenage Topics for Christian
Youth (15-17 yrs.) 425
Technology and You ..408
Tent Life in Bible Lands 435
Texas Folksongs 418
Texas Geography 435
Texas Lady 405
Thanks to Beef . 409
Thanksgiving with Carol
and Peter 425
Thanksgiving with Jesus 426
They Voted Yes 405
Third Avenue I 410
This is Central America 435
This is Exploring 405
This is France. 435
This is Nursing 408
This is Palmyra -.426
This is Russia 406
u
This is Synchronized
Swimming
This is You
419
409
426
435
406
412
This Way to Heaven
Thorncliffe
3 Feet in a Bed
Three Stories for Children
Threni: Lamentations of the
Prophet Jeremiah . 417
Thus Saith the Lord 426
Thy Word Giveth Light 426
Tibetan Traders 435
Time 429
The Time of Desire 406
A Tip or a Talent 426
Toll TV — What It Means
to You 440
Tommy's Healthy Teeth 409
Tongues of Fire 426
Toot, Whistle, Plunk and
Boom 417
Toward Emotional Maturity .416
Town Meeting of the World 436
Trade and Transportation .410
Training Kit for Using Audio-
Visuals in a Church . 426
Transportation by Air.... 410
Transportation by Wafer 410
Transportation Facilities of
the World 410
A Treasure in Books 412
Treasures of the Forest 41 1
Trick or Treat 435
The Troublemaker 406
Trucks Work for Us _41 1
True Books 420
The True Story of the
Civil War 439
Turkey _. 432
Turkey: A Strategic Land
and Its People 435
Turmoil in the Arab World ...439
Twelfth Night 415
20th Century Bookkeeping
and Accounting 403
Twilight for the Gods 406
Two Sea Stories by
Joseph Conrad 415
The Two Worlds of Ann
Foster 426
Un Pueblo de Espana . 412<
Understanding the Bible
Lands 426
Understanding Others 406
Understanding Parents,
Education and Self 406
UNESCO and Japan 436
The Union _ _ 439
The Unique Contribution 405
The United Kingdom 432
The United Nations and
World Disputes 439
The United States 432
United States Expansion
Overseas 439
The Un-Typical Politician 436
U.P.A. Cartoons 403
U.S.A. 439
Using Part of a Dollar... 415
Vamos a Columbia 412
Varicose Veins 428
Veep 43«
Victory at Sea 417
Village Reborn 426
Vintage Holiday 435
Vision Tests 409
Visit Illinois . 439
A Visit to West Germany .435
Vitelloni 406
Vocational Education 410
Voice in the Mirror 406
Volumes of Cubes, Prisms
and Cylinders 415
Volumes of Pyramids,
Cones and Spheres 415
w
i
Wait a Minute
War and Peace
426
417
418
439
War Ballads U.S.A
War of Independence
The Washington Mosque 426
Washington State 436
Watch on the Ruhr 439
Wafer for the Community 409
Waterfowl in Action 428
Water, Lifeblood of the
West 436
The Water People 436
Wave Propagation and
Antenna Theory 430
The Way 426
The Ways of Mankind 439
Ways to find Out ...412
We All Take Turns . 420
The Weary Blues, and
other poems _ 415
Wealth in the Ocean 436
West Africa _. 435
The West Colesville Story 409
Westminster Abbey 426
Westward Growth of Our
Nation (1803-1853) 439
We Use Power 429
What About Prejudice? 406
What About School Spirit? 405
What Are Stars? .429
What Can I Find In an
Encyclopedia? —-^ 412
What is the Judge? _ 436
What Makes Rain? 429
What Makes the Wind? 429
What the Bible Says 426
What Transportation Means
to Us 436
"What's in a Name?" 411
The Wheel on the School .412
444
EdScreen & AV Guide — August, 1959
Alphabetical Title Index
Wheel and Ralls 411
When the LiHIest Camel
Knelt 426
Where Jesus Lived 426
"Where There's a Wiir' 409
Where Your Heart Is 426
The Whitfenpoofs of Yale 418
The White Sheik 406
Who Should Decide? 406
Why the Kremlin Hates
Bananas 405
Wichita 406
Wild Animals of Pioneer
America 439
Wild Heritage 40«
Wilderness Day 419
Will for Peace „. 436
William Penn and the
Quakers 439
Wonder of Grasshoppers 429
Wonder of Our Body 429
Wonder of Reproduction 429
Wonder of Water 429
The Wonders of Nature 429
Wonders of Snow 429
Wonder World 429
The Woodpecker Gets
Ready for Winter
Word Building in Our
Language 412
World History — The Middle
Ages 440
World History Maps 440
World History — Year 1958 440
The World I Live In 426
The World Is Youn 431
The World of Man 418
The World of Man 426
The World of Molecules 430
The World's a Stage 415
The World Starts with
Jimmy _ _ 406
The "Y" that Wouldn't Die 440
Yankee Legend — 418
You and Your Driving - 409
You Shall Receive Power 426
Your Attitude is Showing .403
Your Meat Inspection
Service . .- _ 436
Your Miniature World _.440
Young Teens and Their
Problems -. 426
Young Teens and Popularity
Families 426
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TRADE NEWS
Record Sales Boom
The tenth anniversary of the introduc-
tion of the long-play record finds this
type of platter with 68 percent of all rec-
ord sales, according to Columbia Records.
Its own 1958 output was 25 percent
above 1957; total volume up 12 percent;
biggest sales year in the company's his-
tory. Both record and phonograph sales
reflected growing consumer interest In
stereo, according to the report, "despite
certain confusion that inevitably accom-
panies introduction of any new product
such as stereo, the public apparently un-
derstands that all records will sound bet-
ter on stereo equipment and that no past
or present purchases are obsolete."
TV Needs Film
Crawley Films of Canada call attention
to the fact that of the top ten (Neilsen
rating) TV programs at year's end, every
one was a filmed show, not a single one
was live. A Crawley crew is to spend a
full year on location, producing a series
of 13 half-hour films in both French and
English, on the lives of the people who
live along the 700 miles of the north
shore of the St. Lawrence River, all the
way from Quebec to Strait of Belle Isle.
Beseler Handling "Topcon"
The "Topcon" single- lens reflex camera
and associated photographic accessories
will be sold in this country by the Charles
Beseler Company. Tokyo-trained repair
specialists will service the line at the
Besel«r plant.
A Convention Gimmick, Too
"Planotype" alphabets In ten type
sizes are now available transparent as
well as opaque. A recent Ozalid conven-
tion exhibit showed how to use both
types in making overhead transparencies
— and did a land office "business" be-
sides in decorating conventioneers' badges
with the proper (?) "Bill" or "Chuck"
or what-have-you nicknames. Distribu-
tion of "Planotype" is pushed by Camera
Equipment Company.
People in the News
James E. LeMay takes over Alan Fin-
stad's post as Manager of Visual Aids at
Ozalid; Alan moves over to Dage to head
up their burgeoning educational TV pro-
motion. Jim has a strong AV back-
ground, before serving as Ozalid's mid-
west manager he was assistant chief of
the AV Center at The Air University,
Maxwell Field, Alabama.
Carl L. Bausch has retired as board
chairman of the Bausch and Lomb Com-
pany, his place being taken by former
president Carl S. Hallauer. Executive
vice-president William W. McQuilkin be-
comes president and chief executive of-
ficer.
John R. Price, Advertising Director at
Gates Radio Co., now carries the broader
title of Director of Advertising and Pub-
lic Relations.
Wally Moen, well known photo indus-
try executive, has been appointed Sales
Director for Ceiss-America, distributor of
recording, dictating and optical instru-
ments. Featured is a pocket-sized wire
recorder as well as a new drop-in maga-
zine tape dictation machine. Distribution
will be through audiovisual dealers.
Chester C. Cooley, president of Da-
Lite Screen Company, announces the ap-
pointment of Murray Merson as retail
division sales manager, operating out of
Da-Lite's New York office. Da-Lite cur-
rently is celebrating its 50th Anniversary.
Forrest O. Calvin, founder (1931) of
the 16mm film production laboratory that
bears his name, becomes Board Chairman
as Leonard W. Keck (37) takes over the
presidency. Vice-pres Neal Keehn is now
general sales manager but retains charge
of company's well-known workshops.
Comptroller James Y. Hash now secre-
tary-treasurer. Old timers Lloyd Thomp-
son, Larry Sherwood and Betty Calvin are
board members.
F. Alton Everest switches from the
production staff of the Moody Institute
of Science to director of distribution, re-
placing C. Keith Hargett who resigned to
join Westminster Films, Pasadena.
Irving Browning, president of Camera
Mart, Inc., is offering for sale his mu-
seum collection of still and motion pic-
ture cameras dating back to the days of
Daguerre and Brady. Mr. Browning is a
member of the Association of American
Museums and founder of the Society of
Cinema Collectors and Historians.
Joseph E. Frederick, research chemist,
has been named to the newly created
post of manager of Ozalid's Customer
Technical Service Department. Prior to
joining Ozalid in \951 Mr. Frederick
was a high school chemistry teacher and
Army research chemical engineer.
Don Parson, formerly with Moody In-
stitute of Science, is the new West Coast
representative for SVE. He will maintain
a complete inventory to serve the Pacific
Coast States.
Avalon Daggett announces the termi-
nation of her distribution agreement with
Educational Film Distributors, Inc., and
Morehouse Associates, Inc. Communica-
tions concerning her films are henceforth
to be addressed to Avalon Daggett Pro-
ductions, 441 No. Orange Drive, Los An-
geles 36, Calif.
Adolph Wertheimer, featured speaker
at a two-day sales training meeting ar-
ranged by the National School and Indus-
trial Corp., at Raleigh, N.C., pointed out
a tremendous A-V market in the equip-
ing of 300,000 new classrooms and In
the obsolescences of the many thousands
of screens and other equipment installed
prior to 1950.
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446
EdScreen & AV Guide — August, 1959
Index to Producers and Primary Distributors
ABP — Associated Business Publications, 205
E. 42nd St., New York 17, N. Y,
ABS — American Bible Society, Audio Visual
Dept., 440 Fourth Ave., New York 16, N. Y.
ACE, INC., American Cinema Editors, Inc.,
6772 Hollywood Blvd., Hollywood 28, Calif.
ADL — Anti-Defamation League of B'nai
B'rith, 515 Madison Ave., New York 22.
AEC ^ Atomic Energy Commission, Box 30,
Ansonia Station, New York 23.
AETNA Casualty and Surety, Hartford 15,
Conn.
AHA: American Heart Association, 13 E. 37
St., New York.
ALMANAC Films, 516 Fifth Ave., New York
36.
ALPARK Educational Records, Inc., 40 E. 88th
St., New York 28.
ALTEC-Lansing Corp., Anaheim, Calif.
ALTS — Audivision Language Teaching Serv-
ice, 100 Church St., Suite 1852, New York
7, N. Y.
AMBAPTIST — American Baptist Convention,
Department of Baptist Films, 152 Madison
Ave., New York 16, N. Y.
AMERFP — American Film Producers, 1600
Broadway, New York 19, N. Y.
AMEXPRESS — American Express Co., 65
Broadway, New York, N. Y.
ANEQUIP — Animation Equipment Corp., 38
Hudson St., New Rochelle, N. Y.
ANGEL Records, 38 W. 48 St., New York 36.
APTA — American Physical Therapy Associ-
ation, 1790 Broadway, New York 19, N. Y.
ARCHITECTS — American Institute of Archi-
tects, 1735 New York Ave., NW, Washing-
ton 6, D.C.
ARDELLE Manning Productions, P.O. Box 1250,
Palo Alto, Calif.
ARIZLANG — Arizona Language School, 908
N. Third St., Phoenix, Ariz.
ASIA — The Asia Society, Inc., 18 E. 50th
St., New York 22, N. Y.
ASSOCIATION Films Inc., 347 Madison Ave.,
New York 17.
ASSOED — Asscociated Educators, P.O. Box
470, State Teachers College, West Chester,
Pa.
ATLANTIS Productions, Inc., 7967 Sunset
Blvd., Hollywood 46, Calif.
ATLAS Film Corporation, 1111 South Blvd.,
Oak Park, III.
AUDED — Audio Education, Inc., 55 Fifth
Ave., New York 3, N. Y.
AUDIO AID — Audio Educational Aids, Dept.
54, Box 250, Butler, Mo.
AUTOMA — Automobile Manufacturers Asso-
ciation, 320 New Center BIdg., Detroit 2,
Mich.
AUTONETICS Div., North American Aviation,
Inc., 9150 E. Imperial Highway, Downey,
Calif.
AVE: Audio-Visual Enterprises, Box 8686, Los
Angeles 8.
AVIS Films, Box 643, Burbank, Calif.
BAILEY Films Inc., 6509 DeLongpre Ave.,
Hollywood 28.
BASIC Skill Films, 1355 Inverness Drive, Pas-
adena 3, Calif.
BEKARD — Becklev-Cardy Co., 1900 N. Nar-
ragansett Ave., Chicago 39, III.
BELLI NGRATH Gardens, Theodore, Ala,
BFC: Broadcasting and Film Commission, Na-
tional Council of Churches of Christ in the
U.S.A., 220 Fifth Avenue, New York 1.
B&L — Bausch & Lomb, Rochester, N. Y.
BRADY — Robert J. Brady Co., 3227 M Street,
N.W., Washington 7, D.C.
BRANDON Films Inc., 200 W. 57 St., New
York 19.
BRETHREN — Church of the Brethren, Audio-
Visual Education Dept., General Offices, El-
gin, 111.
BROADMAN Press, 127 Ninth Ave., N., Nash-
ville 3.
BSA — Boy Scouts of America, New Bruns-
wick, New Jersey.
BURMINES — Bureau of Mines, Graphic Serv-
ices, U. S. Dept. of the Interior, 4800 Forbes
Ave., Pittsburgh 13, Pa.
CABOT Records, 4805 Nelson Ave., Baltimore
15, Md.
CAEDMON Sales Corp., 277 Fifth Ave., New
York 16.
CAMDEN Records, 155 E. 24th St., New York
10, N. Y.
CANHAM — Don Canham, Champions on
Film, 303 V2 S. Main St., Ann Arbor, Mich.
CANYON Films of Arizona, 384 N. 7th Ave.,
Phoenix, Ariz.
CASSYD • — Syd Cassyd, 917 S. Tremaine, Los
Angeles 19, Calif.
CATHEDRAL Films, Inc., 140 N. Hollywood
Way, Burbank, Calif.
C&B Enterprises, 6314 La Mirada, Hollywood
38, Calif.
C-BEF: C-B Educational Films, Inc., 703 Mar-
ket St., San Francisco 4, Calif.
CCUSA — Chamber of Commerce of the
United States, Audio-Visual Service Dept.,
1615 H St., N.W., Washington 6.
CEP: Christian Education Press, 1505 Race St.,
Philadelphia 7.
CFD — Classroom Film Distributors, Inc., 201
N. Occidental Blvd., Los Angeles 26, Calif.
CFI — Canadian Film Institute, 142 Sparks
St., Ottawa, Ont., Canada.
CHAMPAPE — Champion Paper and Fibre Co.,
Dept. of Public Relations, Hamilton, Ohio.
CHANCEL Co., 1637 Spruce St., Philadelphia
3, Pa.
CHILPRESS — Children's Press, Inc., Jackson
Blvd. & Racine, Chicago 7, III.
CHimCK — Walter S. Chittick Company,
1212 Chestnut St., Philadelphia 7, Pa.
The CHRISTOPHERS, 18 E. 48th St., New
York 17, N. Y.
CHURCH-CRAFT Pictures, 3312 Lindell Blvd.,
St. Louis 3.
CHURCHILL-Wexler, 801 N. Seward St., Los
Angeles 38.
CM — Curriculum Materials Corp., 14 Glen-
wood Ave., Raleigh, N. Car.
CMF — Christian Mission Films, P.O. Box
27833, Hollywood 27, Calif.
CNR: Canadian National Railways, Windsor
Station, Montreal, Quebec, Canada.
COCA COLA Co., 515 Madison Ave., New
York 22, N. Y.
COLREC: Columbia Records, 799 Seventh Ave.,
New York 19.
COLSI — Color Slide Encyclopedia, P.O.B. 123,
Cincinnati 31, Ohio.
COLUDISCS — Columbia University Educa-
tional Discs, 1125 Amsterdam Ave., New
York 25, N. Y.
COLWIL — Colonial Williamsburg, Film Dis-
tribution Office, Williamsburg, Va.
CONCORDIA Films, 3558 S. Jefferson Ave.,
St. Louis 18.
CONGR — Congregational Christian Missions
Council, 287 Fourth Ave., New York 10.
CONSERVATIVE Baptist Foreign Mission So-
ciety. 353 Wellington Ave., Chicago 14, III.
CONTEMPORARY Films, Inc., 13 E. 37 St.,
New York 16.
CORAL Records, 50 W. 57th St., New York
19, N. Y.
CORONET Films, 65 E .South Water St., Chi-
cago I .
COTTON — National Cotton Council, POB
9905, Memphis 12, Tenn.
COX — Paul Cox, Educational Film Distribu-
tors, Inc., Hollywood 28, Calif.
CREATIVE Education, Inc., 340 N. Milwoukee
Ave., Libertyville, III.
CREDIT Union National Association, Public
Relations Dept., Madison 1, Wise.
CROP — Christian Rural Overseas Program,
Elkhart, Ind.
C-W — Churchill-Wexler Film Productions,
801 North Seward St., Los Angeles 38,
Calif.
CWS — Church World Service, National Coun-
cil of Churches of Christ, 215 Fourth Ave.,
New York 3, N.Y.
CYAN AM ID — American Cyanamid Co., Led-
erle Laboratories Div., Pearl River, N. Y.
DAGGETT, Avalon, Productions, 441 N. Or-
ange Drive, Los Angeles 36.
DAVIS, Robert, Box 512, Cary, III.
DECCA Records, 50 W. 57 St., New York 19.
DELTA Air Lines, Atlanta Airport, Atlanta, Ga.
DELTAFILM — Delta Film Productions, Inc.,
7238 W. Touhy Ave., Chicago 31, III.
DENIM — The Denim Council, Public Rela-
tions Director, 375 Fifth Ave., New York
17, N. Y.
DENOYER-Geppert Co., 5235 Ravenswood
Ave., Chicago 40.
DEUSING: Murl Deusing Productions, 5325 W.
Van Beck Ave., Milwaukee 19, Wise.
DINER — Leo Diner Films, 332 Golden Gate
Ave., San Francisco 2, Calif.
DISCIPLES of Christ (United Christian Mis-
sionary Society), 222 S. Downey, Indian-
apolis 7, Ind.
DISNEY, Walt, Productions, 16mm Division,
2400 W. Alameda Ave., Burbank, Calif.
DISNEYLAND Records, 2400 W. Alameda Ave.,
Burbank, Calif.
DOT Records, 1507 N. Vine St., Hollywood,
Calif.
DOWLING, Pat, Pictures, 1056 S. Robertson
Blvd., Los Angeles 35.
DRAMATIC Publishing Co., 179 N. Michigan
Ave., Chicago 1, III.
DYNAMIC Films, Inc., 1 1 2 W. 89th St., New
York 24, N. Y.
EAVI — Educational Audio Visual, Inc., 57
Wheeler Ave., Pleasantville, N. Y.
EBF: Encyclopaedia Britannica Films Inc., 1150
Wilmette Ave., Wilmette, III.
EDREC — Educational Dance Recordings, Inc.,
POB 6062, Bridgeport, Conn.
EDUFS — Educational Filmstrips, Box 289,
Huntsville, Texas.
EFLA — Educational Film Library Association,
250 W. 57th St., New York 19.
EK: Eastman Kodak Co., Audio-Visual Service,
Rochester 4, N. Y.
EMC Recordings Corp., St. Paul 6.
ENRICHMENT Teaching Materials, 246 Fifth
Ave., New York 1 .
EPGB — Educational Productions, Ltd., Lon-
don, SWI-East Ardsley, Wakefield, England.
EPIC Records, 799 Seventh Ave., New York 19.
EPISCOPAL — Audio-Visual Depaartment, The
Episcopal Church, 281 Fourth Ave., New
York 10, N. Y.
ERCH — Evangelical & Reformed Church, 1 505
Race St., Philadelphia 2, Pa.
ERSERVE — Educational Recording Service,
5922 Abernathy Drive, Los Angeles 45,
Calif.
ESSO Standard Oil Co., Public Relations Dept.,
15 W. 51st St., New York 19, N. Y.
EXCELLO — Ex-Cell-O Corp., Pure-Pak Divi-
sion, 1200 Oakman Blvd., Detroit 32, Mich.
EYE GATE House Inc., 146-01 Archer Ave.,
Jamaica 35, N. Y.
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FAMILY Films Inc., 5823 Santa Monica Blvd.,
Hollywood 38.
FH: Filmstrip House, 347 Madison Ave., New
York 17.
FILM EFFECTS of Hollywood, Inc., 1153 High-
land Ave., Hollywood 38, Calif.
FILMSED — Films for Education, 1066 Chapel
St., New Haven, Conn.
FIRST National Bank, Minneapolis 2, Minn.
FLASTATE — Florida State University, Radio
& Communications Dept., Tallahassee, Fla.
FOLKWAYS Records and Service Corp., 117 W.
46 St., New York 36.
FON — Films of the Nations, 62 W. 45th St.,
New York 19, N. Y.
FORD Motor Company, Motion Picture Dept.,
Dearborn, Mich.
FORTUNE — Fortune Films, 9 Rockefeller
Plaza, New York 20, N. Y.
FOTOTYPE, Inc., 1414 Roscoe St., Chicago 13,
III.
FRENDAL Productions, Inc., 435 S. El Molino,
Pasadena 5, Calif.
FRIENDSHIP Press, 257 Fourth Ave., New
York 10.
FRITH Films, 1816 N. Highland Ave., Holly-
wood 28.
GEIGY Chemical Corporation, Dyestuffs Div.,
Home Service Bureau, P.O. Box 430, Yonk-
ers, N. Y.
G-D — Gardner-Denver Co., Film Library,
Quincy, III.
GENERAL FILMS Inc., Box 601, Princeton, N.J.
GJP — Grover-Jennings Productions, P.O. Box
303, Monterey, Calit.
GLORY Records, 157 W. 57th St., New York
19, N. Y.
GOSFILMS — Gospel Films, Inc., Box 455,
Muskegon, Mich.
EdScreen & AV Guide — August, 1959
447
GREYSTONE Corporation, 100 Sixth Ave., New
Yorl< 13, N. Y.
GYSY Enterprises, Fort Washington, Pa.
HALLMARK Recordings, 81 Grenville St., To-
ronto 5, Ont., CANADA.
HARCOURT Brace b Co., 750 Third Ave.,
New York 17.
HARLOW — William M. Harlow, 115 Terrace
Road, Syracuse 10, N. Y.
HARVEST Films, 90 Riverside Drive, New
York 24, N. Y.
HEIRLOOM Records, Brookhaven, N. Y.
HOCH — Marion Hoch, 30 Grace Ave., Great
Neck, N. Y.
HOEFLER, Paul, 7934 Santa Monica Blvd., Los
Angeles 46.
HOFFMAN — Hoffman Electronics Corp 3761
5. Hill St., Los Angeles 7, Calif.
HOOK — Thorn Hook Films, 667 Madison
Ave., New York 21.
HSUES — The Humane Society of the United
States, 1 1 1 1 E. St., NW, Washington 4, D.C.
ICR Corporation, 281 State St., New London,
Conn.
IDEAL Pictures, 58 E. South Water St., Chi-
cago 1 .
IFB: International Film Bureau Inc., 57 E
Jackson Blvd., Chicago 4.
IFF; International Film Foundation, 1 E 42nd
St., New York 17.
ILLSTATE — Illinois Departmental Informa-
tion Service, State Capitol, Room 406
Springfield, III.
INDIANA University, Audio-Visual Center,
Bloomington.
IVAC — International Visual Aids Center, 37
rue de Linfhout, Brussels 4, Belgium.
JAM Handy Organization, 2821 E. Grand Blvd.
Detroit H .
J-H — Johnson Hunt Productions, Film Cen-
ter, La Canada, Calif.
■•Ol-E — Jole Company, 1027 Camino Ricardo
San Jose 25, Calif.
KANSTATE — Kansas State College, Dept of
Poultry Husbandry, Manhattan, Kans.
KEYSTONE VIEW Company, Meadville, Pa.
KHTB Productions, Inc. ,P.O. Box 5363 Chi-
cago SO, III.
KODAK — Eastman Kodak Co., Nontheatrical
Motion Picture Div., Rochester, N. Y.
LESSER — Irving M. Lesser, 1270 Sixth Ave
Rockefeller Center, New York 20 N Y
LEXINGTON Records, Pleasantville 'n Y
LIBRAPHONE Inc., Box 215, Long Branch N J
LIFE Filmstrips, 9 Rockefeller Plaza, New'York
LIPPJNCOTT — J. B. Lippincott Co., 333 W
Lake St., Chicago 6, III.
LIVLANG — Living Language Courses 100
Avenue of the Americas, New York 13 NY
LONG Filmslide Service, El Cerrito, Calif.
M-C Productions, 8764 Hollway Drive, Los An-
geles 46, Calif.
McKINLEY Publishing Co., 809 N 19th St
Philadelphia 30, Pa.
MEA — Michigan Education Association, Box
5007, Lansing 5, Mich.
MEDARTS — Medical Arts Productions 821
Market St., San Francisco 3, Calif
'^1'^°''^-" . Records, Inc., 257 E. Broadway,
New York 2, N. Y.
MENTOR Records, 501 Madison Ave., New
York 22, N. Y.
MES — Museum Extension Service Mr Henry
Clay Gipson, 10 E. 43rd St., New York 17,
MESTON'S Travels Inc., 3801 N. Piedras El
Paso, Texas.
METHODIST Publishing House, 201 Eight Ave
So., Nashville 2, Tenn.
M-G-M Records, 1540 Broadway. New York
MH — ■ McGraw-Hill Book Co., 330 W 42 St
New York 36.
MHFB — Mental Health Film Board, Film Serv-
ice Department, 166 E. 38 St., New York 16.
M H I — Materials Handling Institute Inc
Irving M. Footlik, Sec'y College- Industry
...-^T- '"'S ''°"'' Winds Way. Skokie, III.
MITCHEL _ Hobart Mitchel, Wagner Square
Rye, N. Y. o M ,
MODERN Talking Picture Service Inc 3 E
54 St., New York 22
MODERN ENTERPRISES, Box 455, Van Nuys
Calif.
MOODY Institute of Science 11428 Santa
».<ti°"''^^ Blvd., Los Angeles 25, Calif.
MOYER — Martin Mover Productions, 900
Federal Ave., Seattle 2, Wash.
^1' — Magnetic Recording Industries, 126
Fifth Ave., New York 11, N. Y.
MRP: Mooney-Rowan Publications, Severna
Park, Md.
MUSED — Music Education Record Corp P O
Box 445, Englewood, N. J.
NASW — National Association of Social Work-
ers, 95 Madison Ave., New York 1 6, N Y
NCTE — National Council of Teachers of Eng-
lish, 704 S. 6th St., Champaign, III.
NEA: National Education Association, National
Commission on Safety Education, 1201 1 6th
St., N.W., Washington 6.
NEUBACHER Productions, 10609 Bradbury
Road, Los Angeles 64.
NEWBERY Award Records, 221 Fourth Ave.,
New York 3, N.Y.
NFBC — National Film Board of Canada, Can-
ada House — Suite 819, 680 Fifth Ave..,
New York 19, N. Y.
NILES — Fred A. Miles Productions, Inc., '22
W. Hubbard St., Chicago 10, III.
NSCCA — National Society for Crippled Chil-
dren and Adults, 1 1 S. LaSalle St., Chicago
3, III.
NTA — National Telefilm Associates, Colise-
um Tower, 10 Columbus Circle, New York
19, N. Y.
NWU — Northwestern University, Film Li-
brary, Speech Annex 1, Evanston, III.
NYC — New York Central Railroad, Commu-
nity Relations Dept., 466 Lexington Ave.,
New York 17, N. Y.
NYSDH — New York State Dept. of Health,
84 Holland Ave., Albany. N. Y.
NYTIMES, Office of Educational Activities, 229
West 43rd St., New York 36.
OMEGA Records, 854 N. Vine St., Hollywood
38. Calif.
OMEGATAPE, 854 N. Vine St., Hollywood 38.
OSU — Ohio St=ite University, Department of
Photonraphv, Co'umbus 10.
OPPENHEIMER Publishers, 4805 Nelson Ave.,
Baltimore 15, Md.
PANAMAIR — Pan American World Airways,
Supervisor — Films. 28-19 Bridge Plaza
North, Long l>:l-nd City 1 , N. Y.
PANORAMIC Studios, 6122 N. 2l5t St., Phil-
adelohia 38.
PATHESOPE Educational Films, Inc., Colise-
um Towers, 10 Columbus Circle, New York
19, N. Y.
PESV — Protestant Episcopal Seminary in Vir-
einia, Arlington, V.->.
PHOLAB — Photographic Laboratories, 3101
San Jacinto, Houston 4, Texas.
PIZZO Films, 80 Fairway Drive, Daly City,
Calif.
POETRY Records, 475 Fifth Ave., New York
17.
PORTAFILMS Orchard Lake, Mich.
PRENTICE-HALL, Inc., Educational Book Div.,
Englewood Cliffs, N. J.
PRESBYTERIAN Distribution Service, 156 Fifth
Ave., New York 10.
PRODESIGN — Product Design Company, 2796
Middlefield Road, Redwood City. Calif.
PRTC — Protestant Radio and Television Cen-
ter, 2727 Clifton Road, N.E., Atlanta 6, Ga.
PRUDENTIAL Insurance Co. of America, Pru-
dential BIdg., Newark 1, N. J.
PURDUE — The Audio-Visual Center, Purdue
University, Lafayette, Ind.
RAND McNALLY & Co., Box 7600, Chicago 80.
RCA Educational Services, Camden, N. J.
REALIST, Inc., 2051 N. 19th St., Milwaukee
5, Wise.
REFCHA — Reformed Church In America,
Visual Aids Service, 156 Fifth Ave., New
York 10, N. Y.
REMBRANDT Film Library, 13 E. 37 St., New
York 16.
REVELL, Inc., 4223 Glencoe Ave., Venice,
Calif.
ROSENE — ■ Nick and Rita Rosene, Filmstrip
Distributors, Sierra Madre, Calif.
ROTHCHILD Film Corporation, 1012 E. 17th
St., Brooklvn 30, N. Y.
ROUNDTABLE Productions, 139 S. Beverly
Drive, Room 133, Beverly Hills, Calif.
RP — Row-Peterson & Co., Evanston, III.
RUSTEN Film Associates, 5910 Wayzata Blvd.,
Minneapolis 16, Minn.
RUTGERS — Rutgers University, New Bruns-
wick, New Jersey.
SCHNATZ — Edwin Schnatz, 1716 Young St.,
Cincinnati 10, Ohio.
SCISUP — Scientific Supplies Co.. Mr. J. W.
Thompson, 600 Spokane St., Seattle 4, Wash.
SELTZER — Leo Seltzer Associates, Inc., 368
E. 69th St., New York 21, N .Y.
SHS-WIS — State Historical Society, 816
State St., Madison, Wise.
SIMMEL-Meservv. Inc., 9113 W. Pico Blvd.,
Los Angeles 33, Calif.
SIMONDS Abrasive Co., Tacony & Fraley
Streets, Philadelphia 37, Pa.
SPOKEN WORD, The, 10 E. 39th St., New York
16, N. Y.
SREB — Southern Regional Education Board
130 Sixth St. NW, Atlanta 13, Ga.
SSA — - Social Security Administration, Equi-
table BIdg., Baltimore 2, Md. (And from
SSA district offices)
STANBOW Productions, Inc., Valhalla, N. Y.
STAPLES-Hoffman, Inc., 500 E. Monroe Ave.,
Alexarxlrta, Va.
STEEL — United States Steel Corp., Film Dis-
tribution Center, Advertising Division, 525
Wm. Penn Place, Pittsburgh 30, Penn.
STRATCO Audiovisuals, Ltd., POB 1883, Gran<
Central Station, New York 17, N. Y.
STUR — Stuart Reynolds Productions, 195 S
Beverly Drive, Beverly Hills, Calif.
SVE: Society for Visual Education Inc., 134;
W. Diversey Pkwy., Chicago 1 4.
SWEETMAN Productions, Walnut Hill Road
Bethel, Conn.
SWFI — Southwest Film Industries, 806 Roose-
velt St., Tempe, Ariz.
TAPEBOOKS,
TECHNICOLOR, 533 W. 57th St., New Yorl.
19, N. Y. Mr. Fenne Jacobs.
TELEPHONE Engineering Co., Simpson, Pa.
TETON Films, 8120 Tunney Ave., Reseda, Calif
THORNE Films, Inc., 1707 Hillside ■ Road
Boulder, Colo.
TOA: Theatre Owners of America, Inc., 1501
Broadway, New York 36, N. Y.
TRACHTENBERG — Lee Trachtenberg Films
90 Riverside Drive, New York 24, N. Y.
TRAFCO-CAL, The Methodist Church, TRAF-
CO, So. Calif. -Ariz. Conference, 655 W
35 St., Los Angeles 7.
TRANSFILM, Incorporated, 35 W. 45th St.
New York 36, N. Y.
TRANSVISION Inc., New Rochelle, N. Y.
TRIBUNE Films, Inc., 141 E. 44th St., New
York 17, N. Y.
TRADITION Records, Box 72, Village Sta-
tion, New York 14.
TRFC — Television, Radio and Film Commis-
sion, 655 W. 35th St. (University Parki
Los Angeles 7, Calif.
UAHC — Union of American Hebrew Congre-
gations, 838 Fifth Ave., New York City.
UCLA — University of California, Educationa
Film Sates Dept., Los Angeles 24.
UCONN — University of Connecticut, Home
Economics Research Center, Storrs, Conn.
UMICH — University of Michigan, A-V Edu-
cation Center, 4028 Administration BIdg.,
Ann Arbor, Mich.
UMINN — University of Minnesota, Audio-
Visual Education Service, Wesbrook Hall,
Minneapolis 14, Minn.
UN — United Nations, U. S. Committee, New
York Citv.
UNDERWOOD Corporation, Business Education
Div., 1 Park Ave., New York 16, N. Y.
UNFD — United Nations, Film and Visual Di-
vision, Room 845, United Nations, New
York. N. Y.
UNICEF — U. S. Committee for UNICEF, POB
1618, Church Street Station, New York 8,
N. Y.
UNUSUAL Films, Bob Jones University, Green-
ville, S. C.
USASIPRE — United States Army Snow Ice
and Permafrost Establishment, Wilmette, III.
use — University of Southern California, Dept.
of Cinema, University Park, Los Angeles 7.
USCJE — United Svnagogue Commission on
Jewish Education, 3080 Broadway, New York
3, N .Y.
USDA: U. S. Deot. of Agriculture, Motion Pic-
ture Section, Washington 25.
USPHS — U. S. Public Health Service, Box 185,
Chamblee, Ga.
USTEEL — United Steel Workers of America,
1500 Commonwealth bldg., Pittsburgh 22,
Pa.
UWF: United World Films, 1445 Park Ave.,
New York 29.
VEC: Visual Education Consultants Inc., 2066
Helena St., Madison 4, Wis.
VISAID — Visual Aid Materials Co., 3212
Butler Ave., Los Angeles 66, Calif.
WALTSTERL — Walt Sterling, 224 Haddon
Road, Woodmere, L. I., N. Y.
WARMIL — Warren Miller Productions, 113
N. Vermont Ave., Los Angeles, Calif.
WAYNE State University, Audio-Visual Mate-
rials Consultation Bureau, Detroit 2.
WESTMINSTER Recording Sales Corp., 275
Seventh Ave., New York 1 .
WESTON Woods Studios Inc., Westport, Conn.
WHIT — Whitney's, 150 Powell St., San Fftn-
cisco 2, Calif.
WHITTEMORE Associates, 16 Ashburton Place,
Boston 8, Mass.
WILCOX — Roy Wilcox Productions, Inc., Al-
len Hill, Meriden, Conn.
WILMAC Recorders, 921 E. Green St., Pasa-
dena, Calif.
WORLD WIDE Pictures, Box 1055, Sherman
Oaks, Calif.
YAF — Young America Films, 18 E. 41st St.,
New York 17, N. Y.
YALE Records, Yale University S-V Center, 53
Sterling Memorial Library, New Haven, Conn.
YALE University Press, 386 4th Ave., New
York 16.
YESHIVA University A-V Center, Film Sales
Div., 526 W. 187th St., New York 33, N.Y.
YLPF — Your Lesson Plan Filmstrips, 516
Fifth Ave., New York 18, N. Y.
YMCA World Service, 291 Broadway, New
York 7, N. Y.
448
EdScreen & AV Guide — -August, 1959
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Allied Radio — everything in electronics,
page 417
American Bible Society — films, film-
strips, slides, posters, page 425
Audio-Master Corp. — record and tran-
scription players, page 418
Audio Cardalog — record reviews on
cards, page 420
AudioTronics — ATC300VR record play-
er, page 423
Audio Visual Enterprises — study prints
in color, page 439
Audio Visual Re<earch — AVR Rateo-
meter reading learning aid, page 41 1
Australian News and Information Bureau
educational films, page 439
Bailey Films, Inc. — "1 Choo«e Chem-
istry," "Kittens, Birth and Growth,"
films, page 427
Beseler, Charles, Co. — Slide-0-Film
award page 389
Burke & James — photo equipment refer-
ence book, page 409
Camera Equipment Co., Inc. — Wein-
berg Watson projector, page 417
Camera Mart, The
er, page 415
Christian Education Pres
strips, page 423
Contemporary Films —
Tides," film, page 417
Dual Sound Read-
religious film-
'Between the
film
Daggett, Avalon, Productions
catalog, page 415
Davis, Robert, Productions — educational
films, page 415
Dowling, Pat, Pictures — 12 science films
in color, page 429
DuKane Corp. — sound slidefiim projector,
page 419
Eastman Kodak Co.
tors, page 399
Pageant projec-
Educational and Recreational Guides,
Inc., — photoplay filmstrips and study
guides, page 407
Emde Products — slide frames and
masks, page 423
Encyclopaedia Britannica Films — "Gloria
and (y) David" Spanish language course,
page 413: EBF Short Strips, inside back
cover
Fiberbilt Case Co. — film shipping cases,
page 431
General Film Laboratories Corp. — film
processing front cover
-16mm sound pt
(26) Harwald Co., The
lector, page 390
(27) Indiana University — 3 biology filn
page 430
(28) International Film Bureau — langua
teaching films, page 41 1 : Foster Rewin
page 418
(29) K.C.D. Products Co. — CLP film cleanc
page 430
(30) Keystone View Co. — Keystone Stan
ard projector, page 435
(31) Levolor Lorentzen — AV Venetian blini
page 387
(32) Long Filmslide Service — "Boy Scie
tist," filmstrip series, page 430
(33) Miller, Warren, Production — ski filn
page 418
(34) Neubacher Productions — "Technolo
and You," film, page 408: "Library A
venture," film, page 411: "Space Si
entist," film, page 430
(35) Peerless Film Processing Co. — film i
conditioning, page 421
(36) Petite Film Co. — science film, pa
431
(371 Plastic Products, Inc. — LuXout lig
control draperies, page 405
(38) Radio-Mat Slide Co. — slide mats, pa
431
(39) Rapid Film Technique — film rejuven
tion, page 431
(40) Scribners', Charles, Sons — science fill
strips in color, page 393
(41 ) Scripture Press
visual aids, page 4
(42) Smith System Mfg. Co. — projector cal
nets and stands, tape and film cabine
page 437
(43) Thome Films, Inc. — educational fi
catalog, page 417
(44) Union of American Hebrew Congreg
tions — "Call for the Question," file
strip, page 425
(45) Vacuumate Corp. .
ess, page 439
film protective pre
(46) Victor Animatograph Corp. — VIel
Soundview slidefiim equipment, ba
cover
(47) Viewlex, Inc. — V-500 combination fih
strip and ;lide projector, page 391
(48) Visual Sciences — science film$tri|
page 430
(49) Yale University Press Film Service '
social studies filmstrips and other mat
rials, page 433
E(dScreen & AV Cuicde — August, 1959
449
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: (Pi — produon, importen. (Ml — manufactureti. (Oi — dealeri, diitributora, film renfol libraries, pro|eetion lervicu.
Wher* a primary tourc* alto sffan direct rental tervicei, the double symbol (POI appears.
FILMS
FILMSTRIPS
Association Films, Inc. (PDI
Headquarters:
347 Madison Ave., N. Y. 17, N. Y
Regional Libraries:
Brood at Elm, Ridgefield, N. ).
561 Hillgrove Ave., Lo Grange, III.
799 Stevenson St., San Froncisco, Col.
1108 Jackson St., Dallas 2. Tex.
Australian News and Information Bureau (PD)
636 Fifth Ave., New York 20, N. Y.
Bailey Films, inc. (PD)
6509 De Longpre Ave., Hollywood 28, Cal.
Bray Studios, Inc. (PO)
729 Seventh Ave., New York 19. N. Y.
Broadman Films (PD)
127 Ninth Ave., North, Noshville 3, Tenn.
Coronet Instructional Films (P)
Coronet BIdg., Chicago 1, III.
Dowling — Pat Dowling Pictures (PD)
1056 S. Robertson Blvd., Los Angeles 35, Cal.
Family Films, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Hollywood Film Enterprises Inc.
6060 Sunset Blvd., Hollywood 28, Calif.
Ideal Pictures, Inc. (D)
Home Office:
58 E. South Wotor St., Chicago 1, III.
Branch Exchanges:
1840 Alcatraz Ave., Berkeley 3, Cal.
2408 W. Seventh St., Los Angeles 57, Cal.
714 - 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E., Atlonto 3, Go.
58 E. South Woter St., Chicago 1, III.
2204 Ingersoll, Des Moines 12, la.
614-616 So. 5th St., Louisville 2, Ky.
1303 Prytania Street, New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Melrsse St., Boston 16, Mass.
1 5924 Grand River Ave., Detroit 27, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Konsas City 6, Mo.
3743 Grovois, St. Louis 1 6, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
West Penn BIdg., Suite No. 204, 14 Wood
St., Pittsburgh 22, Pa.
1201 S.W. Morrison, Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Moin St., Richmond 19, Vo.
1370 S. Beretonia St., Honolulu, T.H.
International Film Bureau (PD)
57 E. Jockson Blvd. Chicago 4, III.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Park, N. Y.
United World Films, Inc. (PD)
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicogo 5, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr.. NW, Atlanta, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
For information about Trade Directory
advertising rates, write EDUCA-
TIONAL SCREEN b AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West
Bld«., Chicago 14, III.
Broadman Fiimstrips (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Children's Reoding Service
1078 St. John's Place, Brooklyn 13, N. Y.
Curriculum Materials Corporation (PD)
Headquarters Office
1 19 S. Roach St., Jackson, Miss.
Regional Offices
1319 Vine St., Philadelphia, Pa.
10031 Commerce Ave., Tujunga, Calif.
14-20 Glenwood Ave., Raleigh, N. C.
Family Fiimstrips, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York I, N. Y.
Society for Visual Education IPDI
1345 Diversey Parkway, Chicogo 14
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lane, Floral Park, N.Y.
31 Union Square West, New York 3
Visual Education Consultants, Inc. (PD)
VEC Weekly News Fiimstrips,
2066 Helena St., Madison, Wis.
FILMSTRIP, SLIDE tt OPAQUE PROJECTORS
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
(M)
(M)
DuKane Corporation
St. Charles, Illinois
Graflex, Inc.
(SVE Equipment)
Rochester 3, New York
Viewlex, Incorporated (M>
35-01 Queens Blvd., Long Island City. N. Y
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Banner & Flag Company (M)
224 IFS) Haddon Rd., Woodmere, L.I., N.Y.
All sizes — immediate delivery
GLOBES — Geographical
Denoyer-Geppert Company (PD)
5235 Ravenswood Ave., Chicago 40, III.
BIOLOGICAL MODELS O CHARTS
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40,
LABORATORY SERVICES
Byron, Inc.
1 226 Wisconsin Ave., Washington, D. C.
Complete 16mm & 35mm laboratory services.
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
Hollywood Film Enterprises Inc.
6060 Sunset Blvd., Hollywood 28, Calif.
MOTION PICTURE PRO|ECTORS fr SUPPLIES
Groflex, Inc. (Ml
(Ampro Equipment)
Rochester 3, N. Y.
Bell & Howell Co. (M)
7117 McCormick Rood. Chicago 45, III.
Eastman Kodok Company IM)
Rochester 4. New York
Victor Division, Kalart Co. (M)
Plainvilie, Conn.
MAPS — Geographical, Historical
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, III.
MICROSCOPES & SLIDES
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, III.
PRODUCTION EQUIPMENT
Camera Equipment Co. (MD
315 W. 43rd St., New York 36, N. Y.
Florman & Babb (MD
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD
602 W 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
RECORDS
Children's Reading Service
1078 St. John's Ploce, Brooklyn 13, N.Y
Enrichment Materials Inc.
246 Fifth Ave., New York 1, N. Y
(PD
(P
Folkways Records & Service Corp.
1 17 W. 46th St., New York, N. Y.
Music Education Record Corp.
P.O. Box 445, Englewood, N. J.
(The Complete Orchestra)
RECORDERS — PLAYERS
Allied Radio Corporation (MD
100 N. Western Ave., Chicago 80, III.
Groflex, Inc.
Rochester 3, N. Y.
(Ml
SCREENS
Radiant Manufacturing Co.
8220 No. Austin Ave., Morton Grove, III.
SLIDES
Key: Kodachrome 2x2. 31^ x 4<4 or large
Keystone View Co.
Meadville, Pa.
(PD-41
Meston's Travels, Inc. (PD-2)
3801 North Piedras, El Paso, Texas
Walt Sterling Color Slides (PD-2)
224 (ES) Haddon Rd., Woodmere, L.I., N.Y,
4,000 slides of teacher world travels
SOUND SYSTEMS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 5. WABASH AVE.
Chicago 5, III.
New Jeney
L. KALTMAN & SON, INC.
287 Washington Street, Newark,
N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon, Ohio
450
E(dScreen & AV Cui(de — August, 1959
JCATtONAL SCREEN AND
SEP 9 1959
\UDIOVISUAL
JIDE
September, 1959
r»losc:
I T»1W3B —
%OfCi o
I . — — U
— oowi rs
•ox» — >
• — 03
cnO>Z •<
ica: The Seventeenth and Eiglv
nturies," Coronet Films
HOW TO CHOOSE EQUIPMENT -■ page 476
Teaching is easier, learning more fun
with a GRAFLEX-SVE SCHOOL MASTER
filmstrip and Slide Projector
SCHOOL MASTER 750 SHOWN WITH ACCESSORY REWIND TAKE-UP
AND SEMI-AUTOMATIC SLIDE CHANGER
For additional information, write Dept. ES-99,
Grafiex, Inc., Roctiester 3, N. Y. A subsidiary of
Genoral Precision Equipment Corporation. Prices
are subject to change without notice.
Because the School Master gives you such
brilliant projection (even in a partially lighted
room), your class can see vividly w^hatyouare
talking about. Your teaching materials are pre-
sented with maximum effectiveness and im-
pact. Makes it easier for you to teach . . . more
fun for your classes to learn.
The School Master converts from filmstrip
to 2" X 2" slide projection in seconds, without
tools or removal of parts. Threading and
framing are simple and fast. Entire optical
system removes as a unit for cleaning or
replacing of lamp. Exclusive built-in carrying
handle provides easy portability.
School Master Projectors are priced from
$84.50 and are available in 500 watt and 750
watt models, manual or remote control. Exclu-
sive accessory Rewind Take-Up allows film-
strip to be rewound automatically into storage
container; only $7.50. Fits all School Master
models.
N E W! A GRAFLEX
FILMSTRIP PROJECTOR
TO MEET THE MODEST BUDGET
mhudotl^C on,. $39.95
Exclusive Push-Button film advance mechanism is so
simple any pupil can operate it. Just insert filmstrip
into the projector, frame, focus, and push down film
advance lever.
Permanently mounted 3' f/3.5 lens focuses from
19 inches. New 150 watt lamp with proximity reflector
for brilliant projection. Exclusive lamp ejector for easy
lamp replacement. Rear elevation adjustment. Com-
plete operating instructions on rear plate of projector.
At $39.95, the lowest-priced filmstrip projector on
the market!
Trade Mark.
GRAFLEX*
GENERAL
PRECISION
COMPANY
ARE YOUR WINDOWS AS MODERN AS YOUR METHODS?
Audio -Visual teaching makes your coverings out of date unless..
1
THEY MAKE ANY ROOM BLACK-OUT
DARK IN SECONDS . . . EVEN AT NOONI
YET GIVE AN INFINITE
RANGE OF LIGHT CONTROL!
AND COST LITTLE TO START
WITH... LESS TO MAINTAINI
Sure, black-out coverings get the room dark. But they don't cut down on glare. Sure, conventional
coverings control daylight. But they don't achieve an effective black-out. That's why both are as
out of date as a one-room school! Only Flexalum Audio-Visual blinds can give you the precise light
control you need for everyday class activities . . . and also plunge the room into absolute darkness
for Audio- Visual teaching. Reasons: Flexalum is made with more slats, which means greater overlap —
plus special light channels which keep light out around the sides. All this and you save, too. Because
Flexalum also gives more years of service than any other y^""^ /yO .jO
type of window covering ... a promise we back tvith a five- ^—^--^A^j^/i^y'^)^^^ ^/l/^
year ivritten guarantee. Look into Flexalum for your school. • ^ y^C\y\/\y\/(J^yC^i// i f /^
Write for test results and specification data to: Bridgeport Brass Co.— Hunter Douglas Division, 405 Lexington Ave., New York 17, N. Y.
Newest Flexalunr
Diastic-lined side
eliminate noisy
EdScreen & AV Guide — September, 1959
455
IDUCATIONAL SCREEN AND
AUDIOVISUAL
GUIDE
September, 1959 Volume 38, Number 9, Whole Number 379
EDITORIAL
466 The Dismaying Lag
ARTICLES
468 The Resourceful Teacher and AV John L. Fea
470 A Materials Center for Easy Access F. Edgar Lane
472 Vitalizing Geography Studies Daniel Jacobson
474 One Remedy for Reading Problems /. Ralph Kemp
476 Criteria for AV Equipment Philip Fayen
f«i»i
DEPARTMENTS AND FEATURES
458 On the Screen
460 Have You Heard? News About People, Organizations, Events
462 Calendar of Coming Events
465 With the Authors
483 Audio Max U. Bildersee
486 Film Evaluations L. C. Larson, Carolyn G^tss
490 AV in the Church Field William S. Hockman
491 Quo Vadis — Church Audiovisuals? William F. Kruse
493 Filmstrips Irene F. Cypher
495 New Equipment and Materials
503 Trade News
504 Helpful Books
506 Index to Advertisers
Inside Back Cover — Trade Directory for the AV Field
MIMtll
Founded in 1922 by Nelson L. Greene
CATIONAL
lATION
OF
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL
SCREEN 8: AUDIO-VISUAL GUIDE, 2000 Lincoln Park
Wast Bldg., Chicago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm volumes, write
University Microfilms. Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or equivalent):
Domestic— $4 one year, $6.50 two years, $8 three • years.
Canadian and Pan-American— 50 cents extra per year.
Other foreign— $1 extra per year. Single copy— 45 cents.
Special August Blue Book issue— $1.00.
CHANGE OF ADDRESS should be sent immediately to
insure uninterrupted delivery of your magazine. Allow
five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE it
published monthly by Educational Screen, Inc. Publication
office, Barrington, Illinois; Business and Editorial Office.
2000 Lincoln Park West Bldg., Chicago 14, Illinois. Printed
in the U.S.A. Re-entered as second-class matter October,
1953 at the post office at Barrington, Illinois, under the
Act of March 3. 1879.
ENTIRE ISSUE COPYRIGHT 1959 BY
THE EDUCATIONAL SCREEN, INC.
456
EdScreen & AV Guide — September, 1959
G.RADERS...
'i
ONE rca"ufe-testep"
16mm PROJECTOR -^
41%
>^
iisir4a;
PROFESSlOMAll' '
Projectionists
/
RCA "Life-Tested"* 16mm /
Projectors are the only,/
projectors with features s /
engineered for one single
purpose . . . operation so easy that
the greenest amateur can roll a
show with sight and sound as per-
fect as you'd expect from a pro-
fessional projectionist.
"Life-Tested"* IGrnm Senior Projector
Easiest film threading of any
16mm machine, designed for 1200-
watt lamp to throw maximum
light on screen, lubrication built
in, powerful two-case model for
big-area duty.
"Life-Tested"* IGrnm Junior Projector
New pressure guides hold film with
feather touch, easiest film thread-
ing ever designed, 1200-watt lamp
throws most light on screen, com-
pact one case model.
Look, listen and operate one at
your RCA Audio-Visual dealer's
or have him come and demon-
strate. He's listed in your Classified
Directory under "Motion Picture
Equipment and Supplies."
Ask him too, about new RCA
"Scholastic" record players and
tape recorders designed especially
for rugged school use.
*Rigid enilitumce starnlartla hare been set for RCA
"LIFE-TESTED" Projedom. IniHvithml compo-
nen/s «« well ax fininhed projerlorit are subjected to
continuous testing to evaluate the durability and
efficiency of all operating parts. "LIFE-TESTED"
at liCA means better, more reliable performance
from RCA projectors.
RADIO CORPORATION of AMERICA
AUDIO-VISUAL PRODUCTS • CAMDiN 2, N.J.
k(il *
EdScreen & AV Guide — September, 1959
457
I
POPULAR SIZES
40'
x40"...
. $10.95
40'
x52"...
12.90
52'
x52"...
14.40
52"
x70"...
. 22.70
60"
x60". .
19.25
70"
x70"...
26.70
84"
X 84"...
45.00
Wiiii fu CofH^Uu SfifamaUofi
PO Box 304
DRAPER SHADE CO.
SPICELAND, INDIANA
Josephine Hoffman Knight Dies
Jo.sephinc Hoffman Knight, busines.s manager and .secretary-
treasurer of EDUCATIONAL SCREEN & AUDIOVISUAL
GUIDE, died in Chicago on August 7. Born in Spring Valley,
Illinois, she was a graduate of the University of Illinois and a
member of Phi Beta Kappa. Her personal life was closely bound
with that of her sister, Mrs. Mary H. Hill, and her nephew, both
of whom survive her. Her husband died in 1950.
Jo Hoffman Knight joined the staff of EDUCATIONAL
SCREEN in its infancy, working under its founder. Nelson L.
Greene, at all of the jobs necessary to turn out a monthly audiovisu-
al magazine. She reported, she wrote, she edited, she reviewed, she
sold ads, she kept books, she kept faith. It is possible the magazine
could not have survived its lean years without the economies she
devised and firmly enforced. She worked persistently, devotedly,
in an unassuming way to develop EdSCREEN and the audiovisual
idea. She seemed little concerned about who got the credit and
praise. She worked hard and long— and obviously loved her work.
She had many friends in the field, especially within the audio-
visual industry. She valued highly the contributions of the makers
of equipment and materials. She knew many of the audiovisual
pioneers. I can recall her smile when someone referred to her as a
pioneer. What woman young, active and attractive as Jo was up
to her untimely end wants to be so called? Yet indeed she was
an AV pioneer, an AV great.
It might rightly be said that she gave her life to EDUCATIONAL
SCREEN and the audiovisual field. Her devotion, her work month
after month, year after year have left their mark permanently.
This is enough to say about her. She would prefer, I know,
that space be used instead for ads and articles and editorials. The
magazine is her most fitting memorial. She lives on in it and
through it. — June Sark Heinrich
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluatiorjs.
MAX U BILDERSEE, Editor for the Audio
Field. IRENE F. CYPHER, editor for New Film-
strips. PHILLIP LEWIS, Technical Editor. WIL-
LIAM F. KRUSE, Trade and Public Relations.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE.
WILLIAM LEWIN, Associate Publishers. THEA
H. BOWDEN, Business Manager, OLIVE
R. TRACY, Circulation Manager, PATRICK A.
PHILIPPI, Circulation Promotion. WILMA
WIDDICOMBE, Advertising Production Assist-
ant.
Advertising Representatives
WILLIAM LEWIN, 10 Brainerd Rood, Summit,
N. J. (Crestview 3-30421
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago M, III. (Bittersweet 8-53131
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose State College, Californio
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio Stote
University, Columbus
AMO DE BERNARDIS, Assistont Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los An-
geles City Schools, Los Angeles, Californio
W. H,. DURR, Supervisor, Bureau of Teoching
Materials, State Board of Education, Rich-
mond, Virginia
CHARLES F. HOBAN, Institute for Cooperative
Research, University of Pennsylvania,
Philadelohia
EMILY S. JONES, Executive Secretary, Educo-
tional Film Library Association, New York
City
F. EDGAR LANE, Supervisor, Instructionol
Materials Department, Board of Public In-
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Education.
Head of Audio-Visuol Education, Univer-
sity Extension, University of California at
Los Angeles
SEERLEY REID, U. S. Office of Education, Na-
tional Defense Education Act, Washineton
CHARLES F. SCHULLER, Director, Audio-Visual
Center, Michigan State College, East Lan-
sing, Michigan
ERNEST TIEMANN, Director, Visual Instruction
Bureau, Associate Professor, Division of
Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, No-
tional Audio-Visual Association, Fairfax.
Viroinia,
STATEMENT REQUIRED BY THE ACT OF
AUGUST 24, 1912, AS AMENDED BY THE
ACTS OF MARCH 3, 19J3, AND JULY 2,
1946 (Title 39. United Stales Code, Section 233)
SHOWING THE OWNERSHIP, MANAGE-
MENT, AND CIRCULATION OF Educational
Screen 6^ AudicVisual Guide, published monthly
at Barringlun. Illinuis, for September. 1959.
1. The names and addresses of the publisher,
editor, managing editor, and business managers
arc: Publisher, H. S. Gillette, 2000 N. Lincoln
Park West, Chicago 14; Associate Publisher. Marie
C, Greene. 5836 Stony Island Ave.. Chicago. III.;
Editor, Paul C. Reed, 116 Crosman Terrace,
Rochester, N. Y.; Managing Editor, Enid Stearn.
2000 N. Lincoln Park West. Chicago 14, Business
Manager; Thea H. Bowdcn. 2000 N. Lincoln
Park West, Chicago 14.
2. The owner is: The Educational Screen, Inc.,
2000 Lincoln Park West Bldg., Chicago 14, III.
H. S. Gillette, 255 Foster PI.. Lake Forest. 111.;
Marie C. Greene, 5836 Stony Island Ave., Chi'
cago. 111.; Paul C. Reed, 116 Crosman Terrace,
Rochester. N. Y.; Estate of Josephine H. Knight.
162 Forest, Oak Park. 111.; M. F. Sturdy, Swift &>
Co., Chicago. III.
3. The known bondholders, mortgagees, and
other security holders owning or holding 1 percent
or more of total amount of bonds, mortgages, or
other securities are: None.
4. Paragraphs 2 and 3 include, in cases where
the stockholder or security holder appears upoa
the books of the company as trustee or in any
other fiduciary relation, the name of the person or
corporation for whom such trustee is acting; also the
statements in the two paragraphs show the affiant's
full knowledge and belief as to the circumstances
and conditions under which stockholders and se'
curity holders who do not appear upon the books
of the company as trustees, hold stock and securities
in a capacity other than that of a bona fide owner.
H. S. GILLETTE
Publisher
Sworn to and subscribed before me this 24^H
day of August, 1959. ■
J. A. Martin H
Cook County. lUinoif
Notary Public
My commission expires April 9. 1962
458
EdScreen & AV Guide — September, 1959
' "*«tttl{
-— a»^:'i^^*
A wide range of Coronet teaching films
is available
under National Defense Education Act
^^1^
ji
a balanced program of instruc-.
tional materials. Simply use the
coupon below or write your spe-
cial requirements to: Coronet
Films, Coronet Building, Chicago
1, Illinois.
Eachi Coronet film is individually
planned and produced to help
classroom teachers, supervisors
and counselors increase the
effectiveness of their respective
programs. All but a few of these
films are available in full,
natural color and in black-and-
white.
Special catalogues available free . . .
To simplify the selection of the
most useful films in each area,
Coronet has prepared condensed
and special listings for Titles III,
V, VI, and VIII. These catalogues
not only list and describe the in-
dividual films, but also include
suggestions on selection and pur-
chase, as well as price quotations.
They have been assembled into a
convenient National Defense
Education Kit, or may be re-
quested individually as required.
There are also new catalogues in
other areas to assist in developing
CORONET FILMS
THE CORONET
Chemistry FilmSet
Of special interest to those making
film selections under Title III is the
Coronet Chemistry FilmSet— 18
outstanding films, ranging from 8
to 22 minutes in length, to help
teach the major units of instruction
in high school chemistry. Including
a fine steel cabinet to house the
films and useful printed materials,
the FilmSet may be purchased
for as little as $280 per year for
four years.
More than 500 Coronet instructional films
may be purchased under the various provi-
sions of the National Defense Education
Act, including—
Science (Titles III and VIM)
Mathematics (Title III)
Guidance (Title V)
Modern Foreign Languages (Titles III
and VI)
Vocational Education (Titles V and VIII)
CORONET FILMS
Dept. ES-959, Coronet Building, Chicago I, III.
Please send me, without charge-
sets of the Coronet National Defense
Education Act Kit — materials describ-
ing Coronet films for purchase under
selected Titles of the National Defense
Education Act:
D Title in (Science, Chemistry FilmSet,
Mathematics, Modern Foreign Languages)
n Title V (Guidance)
n Title VI (Instruction related to Modern
Foreign Languages)
D Title VIII (Area Vocational Education)
Please send new catalogues on Coronet
films in other specific areas:
D American History D Language Arts
D Music
Name_
Sctiool-
Address-
City-
.Zone-
State-
EdScreen Cr AV Guide — September, 1 959
459
HAVE YOU HEARD?
News About People, Organizations, Events
NAVA Convention
Great Success
With an appropriate send-off by a
telegraplied message from President
Eiseniiowcr, ttie I'JtIi Annual Conven-
tion and Exliibit proceeded to hold the
largest and most successful meeting
in its history. Attendance was up
eleven percent over any former year,
in excess of 2,500.
Keynote speaker Charles H. Percy,
president of Bell & Howell, warned
the audiovisual industry of our
country's extreme educational crisis.
He placed much responsibility on the
industry's shoulders for overcoming
this cultural and technical lag. Na-
tional survival, said Percy, is de-
pendent upon re-evaluating our edu-
cational aims, making the necessary
sacrifices to attain them, and finding
faster, more thorough means of com-
munication.
The annual Audio-Visual Worship
Service was conducted by Dr. James
K. Friedrich, president of Cathedral
Films. The hymn singing, readings
FOR YOUR CLASSROOM
THE lASY
TO USE
* Theoter Quality
16mm Sound Projector
* Film Safety Trips
* Easiest to Use
* Lowest in Cost
* Lightest in Weight
* 50,000 Users
Can't Be Wrong
* Lifetime Guarantee
THE EDUCATOR'S FRIEND
Here's a professional projector for
your educational and entertain-
ment films. Precision built with
rugged construction throughout.
Weighs only 27'/2 lbs.
Complete $349.50
NAVA President P. H. Taffarian and Executive Vice-President Don White read tele-
gram from President Eisenhower extending best wishes for a successful convention.
I Write for Free Catalog
ItheHARWALDcoJ
a 1345 Chicago Ave, Evanston, III. . Ph: DA 8-7070 '
and music were visualized in a demon-
stration of religious applications of
audiovisual materials.
Exhibitors reported exceptionally
fine results from their showings, re-
vealing greater interest and enthusi-
asm titan ever. Language laboratory
equipment received considerable em-
phasis, as did rear and overhead pro-
jection equipment.
Newly elected N.\VA president for
the coming year is William G. Kirtley,
president of D. T. Davis Company,
Louisville, Kentucky. Serving as of-
ficers are First Vice-President Harvey
W. Marks, Visual Aid Center, Denver;
Second Vice-President Mahlon H.
Martin, Jr., M. H. Martin Company,
Massillon, Ohio; Secretary Harold A.
Fischer, Photosound of Orlando.
Orlando, Florida; and Treasurer
Robert P. Abrams. Willams, Brown
& Earle, Inc., Philadelphia. Immediate
Past President P. H. Jaffarian is now
serving as chairman of the Board of
Directors.
Industrial Film and A-V
Exhibition
This year's Industrial Film and A-V
Exhibition will be held from Sept. 28
to Oct. I at the Trade Show Building,
500 Eighth Ave., New York City. Many
exhibits and demonstrations will be
given of tlie varied uses of AV ma-
terials, as well as an extensive lecture
program, headlined by Fred A. Niles
and Ott Coelln.
The Metropolitan New York A-V
Association will construct a model
classroom and present lectures and
demonstrations on the uses of instruc-
tional materials and closed-circuit TV.
Dr. Irene F. Cypher will preside over
the .Association's business meeting.
The Industrial Audio-Visual Associ-
ation, Tlie National Visual Presenta-
tion .Association and the National
Association of Educational Broadcast-
ers will hold regional meetings.
Additional attractions at the Show
will be exhibits displayed by the U. S.
-Army and the U. S. Naval Training
Center, showing the place of audio-
visuals in their operations. Continu-
oi:s screenings will be held of recent
international prize-winning films, and
the w'inners of the First Annual In-
dustrial Film Awards, sponsored by
Industrial Photography, will be shown.
460
EdScreen & AV Guide — September, 1959
where you need it! when you need it!
There's no need for a special room assignment,
[no delay, when the classroom has levolor a.v.
j(Audio-"Visual) Venetian blinds. These blinds
give complete control of ambient light to suit the
subject, projector and student activity.
Today, any classroom can be converted for
Audio- Visual instruction inexpensively by the
installation of levolor a.v. blinds.
Write for
Levolor's
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survey report
"How Dark Should
Classrooms Be For
Audio-Visual
Instruction?" No charge
or obligation. Write to
Audio-Visual Dept., Levolor
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HOlv
""•If
Be sure to specify
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COPYRlCHTi LEVOLOR LORENTZEN, INC,
EdScreen & AV Guide — September, 1959
461
Michigan's English Language Institute using TV
Teacher Training Via
Closed-Circuit TV
A dosed circuit television system is
being used by the English Language
Institute, University of Michigan, to
supplement and improve the training
of teachers. The system is financed by
the Ford Foundation and employs
RCA equipment. Since 1941, the In-
stitute has trained more than 2,000
U. S. and foreign teachers, who have
in turn taught English to some 1,500,-
000 persons around the world.
The TV system, located in the North
University Building, permits an In-
stitute instructor to teach a class of
foreign students while teacher trainees
watch and discuss the classroom per-
formance next door.
The foreign students in one class-
room receive such phases of English
language instruction as pronunciation,
sentence patterns and vocabulary
while a second instructor, doubling
as a cameraman, focusses on them. In
an adjoining classroom, as many as
100 teacher trainees can view the TV
picture on a large projection screen,
discussing the "show" without disturb-
ing the televised class.
The Institute TV system is the
fourth on the University of Michigan
campus. The new system was planned
and supervised by Professor Garnet R.
Garrison, Director of Broadcasting,
and Frederick M. Rcmley, Jr., Tech-
nical Director of Radio and Tele-
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Calendar
Sept. 2-13— North American Interna-
tional Photographic Exhibit, nine-
teenth annual; closing dates for
prints July 24 and slides, August 7.
California State Fair and Exposi-
tion, Sacramento, Calif.
Sept. 6-1 1 — International Conference
on .Audio-Visuals in the Church,
16th annual. Green Lake, Wise.
Dept. of .VV and Broadcast Educa-
tion, National Council of Churches,
257 Fourth Ave., New York 10, N. Y.
Sept. 28-Oct. 1 — Industrial Film and'
AV Exhibition, New York City.
Oct. 5-9— Society of Motion Picture
and Television Engineers, 86th semi-
annual convention, Statler-Hilton
Hotel, New York City.
Oct. 26-30— Society of Photographic
Scientists and Engineers, annual na-
tional conference, Edgewater Beachi
Hotel, Chicago, 111.
Oct. 26-30— National Association of
Educational Broadcasters, Sheraton
Cadillac Hotel, Detroit, Mich.
Nov. 20-21— Michigan Audio Visual As-
sociation, fall meeting. Western
Michigan University, Kalamazoo,
Mich.
86th SMPTE Convention
"Motion Pictures and Television in'
the Space Age," will be the theme ofi
the 86th Semi-.Annual Convention oft
the Society of Motion Picture audi
Television Engineers, to be held Oc-
tober 5-9 at the Statler-Hilton Hotel ini
New York.
The program for the 86th Conven-
tion will include a week of sessions"
devoted to: a symposium on film
steadiness; cinematography; space
technology and image sensing; pho-
tography — laboratory practices; pho-
tography — sound recording and re-
production; photography — instrumen-
tation and high-speed; international
television; television — equipment and
practices; television — scientific and
military uses; television — recording,
including video tape. Authorities in
the field will deliver technical papers
at each of the sessions.
Five annual SMPTE awards and '
fifteen Fellow memberships in the
Society will be presented to outstand-
ing individuals in the motion picture
and television industries during cere-
monies on the second night of the
convention week. A special feature ofi
the convention will be an exhibit ofi
the latest motion picture and televi-
sion equipment.
462
EdScreen Cr AV Guide — September, 1959
At the new A ASA award-winning Cenlralia Junior High School, Centralia, Washington,
E. James Livingston, District Audio- Visual Coordinator, Centralia School District No. 401, says:
'Each of our 32 teachers can operate our
Pageant Projectors like a veteran projectionist.'
"We're delighted with the machine's simplicity.
"But nevertheless, these projectors got the same
careful dollar-for-dollar scrutiny we give to every-
thing we buy. We must be stringent, because with us
these machines are slaves. They run constantly— 90%
of the time at least.
"In analyzing projector value, we looked long and
hard at picture and sound quality, too. We found
that the Pageant projects a sharp and brilliant screen
image and literally fills the room with clear sound.
"Another thing we like about these machines is
the lifetime lubrication. Not having to keep bother-
some lubrication records is a real pleasure." (Pag-
eants don't require any oiling by the user.)
If you would like a Pageant demonstration in your
school, your nearby Kodak Audio-Visual Dealer will
gladly serve you. Or, for detailed literature, write for
Bulletin V3-22.
Kodak Pageant Projector y EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
dScreen & AV Guide — September, 1959
463
Even in classrooms sunshine bright
AG's NEW OVERHEAD DELINEASCOPE
gives the clearest image you^ve ever seen I
f
This revolutionary new overhead projector, by American
Optical Company, was developed around a powerful
1000 watt light source to give you the briglitest.. .big-
gest projected screen image you've ever seen. Even the
extreme corners are sharp and clear because a specially
designed Fresnel lens affords perfectly balanced illumi-
nation to every square inch of screen area.
This precision teaching instrument will project all the
line, form and color of a 10" x 10" transparency up to a
huge 177 sq. ft. screen image ... in crisp, accurate detail.
You can face your class at all times . . . see faces in-
stead of shadows. . .observe every movement and expres-
sion of subject reception and understanding . . . maintain
maximum control through an entire presentation.
AO's Overhead Delineascope helps give your pro-
gram an unlimited flexibility that is not possible with
any other AV medium. You can emphasize or dramatize
by adding to your prepared teaching material on-the-spot.
You will surely want to see all the new, exclusive
features that make this ex-
ceptional instrument a
practical investment in
creative teaching. Talk to
your AO Salesman or
Audio -Visual Dealer. He
will be happy to arrange a
convincing demonstration
at your convenience.
For further information
mail the coupon below.
r^ American Optical
v^ Companv
SPENCER 1 J
INSTIUMINT DIVISION, lUFrAlO IS, NIW YORK
Dept. 000
Please send complete information on AO's New Overhead Delineascope*
Name —
Address-
City
-Zone State-
464
EdScreen & AV Guide — September, 195
With the Authors
Philip Fayen is a sixth grade teacher
in the National City public schools,
San Diego Couiity. C:alilornia. Audio-
visual education was his minor during
graduate work at Florida State Uni-
versity, and he has been responsible
for the AV program in the various
schools in which he has taught.
John L. Fka has been State Super-
visor of Instructional Materials for the
Office of the State Superintendent of
Public Instruction, Washington. His
background includes administrative,
teaching and journalistic experience
as well as his present work in the
field of library and audiovisual pro-
grams.
Daniel Jacobson is Associate Pro-
fessor of Geography, State Teachers
College, .Nfontclair, New Jersey. He
has previously published in the areas
of historical and cultural geography.
J. Ralph Kemp, special counselor
at the Hinman School, .\tlanta, Geor-
gia, has had twenty years experience
teathing and counseling in various
subjects. He is also connected with
the Northside High School, Atlanta,
in the counseling and guidance field.
For some time, he has been experi-
menting with methods to improve
speed and comprehension in reading.
F. Edoar Lane is presently Super-
visor of Instructional Materials for
iie Dade County .Schools, Florida.
Prior to becoming Supervisor, he was
i teacher and principal, constantly
tri\ing to promote the concept of
Instructional Materials Services at the
ocal. stale and national levels.
DipARTMENT EDITORS are: .AUDIO-
^Ia\ U. Bildersee, audio education con-
ultant, state department of instruc-
ion: AV IN 1 HE CHURCH FIELD
-William S. Hotknian, Director of
:hristian Education, First Presbyterian
:hurch. Glens FalL, N. V.; FILM
V.\LU,\TIONS-L. C. Larson and
larolyii Guss, both of the Audio-
visual Center, Indiana University,
Jloomington; FILM.STRIPS- Irene F.
.ypher, Associate Professor of Educa-
ion. New York Uni\ersitv.
''La plume de ma
tante est
sur la table''
RECORDE
SPEED FOREIGN LANGUAGE STUDY
"—Their
language
is alive
immediately"
Teachers speak enthusiastically about the new
tape method of teaching foreign languages.
And, note a big difference in achievement —
in pronunciation and comprehension. Results
of this tape teaching system indicate a signifi-
cant "break through" in language training
and point to a growing acceptance.
Ekotape recorders are an accepted standard
in many of these modern language training
centers — because they're so dependable, so
easy to operate. Controls have been simpU-
fied, all are on top in full view. Handy knob
gives instant start/stop action. Fidelity, of
course, is unexcelled. What's more, the price
is completely compatible with school budgets.
Acce/erofing your language draining
program? Your Ekotape dealer
has full porf/'cu/ors on this
new tape feochi'ng method.
E LECTRON IC S
M/EBSTER
DIVISION
ELECTRIC
RACINE • WIS
tft year
465
editorial
The
Dismaying
Lag
Paul C. Reed
A principal speaker at the National Audiovisual Convention ir
Chicago made a ]Joint that soinid motion jjiclme projectors hadn'l
changed much in the past many years. He said you could compare
projectors with vacuum cleaners to see what he meant. Current
projectors are practically the same as the first ones; but look at ilu
change in vacuum cleaners over the same twenty-five years!
Now we're not denying that sound projectors could be improved
and that they could be made simpler to thread and operate. ]iui
we think there's another point, and a far more important one, ic
be made. We maintain that the audiovisual industry continuoiisl)
demonstrates its readiness, ingenuity, and skill lor blending elec
tronics and gears and ideas into ama/ing autliovisual tools. Hut
the inventors and designers and manufacturers of these technologi
cal tools for learning are so far out in front of educators' readiness
to use them that the situation is appalling.
It's more than just a trite expression that it takes education fift^
years to accept a new idea. It's been a fact. It's more than fifty yean
now since motion pictures became a reality; and it's more thar
fifty years since pioneering educators saw the vision and the promise
of motion pictures for communicating information and ideas. Ol
course motion pictures are used in schools today. But to whai
extent? How many teachers are using one ten minute motion picture
once a week? Once a month? Or even once a year? No matter wliai
the answers are, this use is far too little compared to the teaching
potential of the medium. You know this. You understand the powei
of pictures for learning.
The same can be said for other audiovisual tools. Take records
and recording for another instance. Here, too, it's not the lack ol
the right equipment. It's the lack of readiness on the part of edu
cators to make use of materials and methods that are available.
Language laboratory methods for learning a foreign language art
not new. The recording of foreign words and sentences on discs is
as old as the recording industry itself. We've had the machines
and we've had the records. These have been continually improved
We've had good magnetic recording ecjuipment now for almost
fifteen years. Yet even today, and even with the stimulus of the
National Defense Education Act, it is still a rare high school thai
has incorporated the use of records and recording into accepted
basic methods for language instruction.
If you respond to this criticism of American education, don't tell
us it's lack of money that holds education back from using new^er
and better tools for communicating ideas. There's money enough
in this country to buy anything the people want. Look at the
statistics for tobacco or beer or tv or any luxury you can name foi
proof of this fact.
Another speaker at the National Audiovisual meeting made the
point better and maybe gave us a clue for action. Here's the wa)
he said it: "In a free society a free penfile does whatever it feels ii
urgent and needed, whatever it is enthusiastic about doing. No oni
is ever enthusiastic about anything until he understands it."
Now, then. Here is a task and a challenge for everyone witf'
understanding of the power of audiovisual tools for communication
We must redouble our efforts to overcome the dismaying lag in
our use of the electronic communications tools we have. We must
renew our efforts to convince the people of this free society thai
they and their children can learn more anil better through the use-
of these tools. We must make the free jieople of this free society
enthusiastic about using audiovisual methods in their schools
First, however, we must make sure that education's decision maker;
— the school board members and the superintendents — are enthu
siastic about them too.
466
EdScreen & AV Guide — September, 1955
HISTORY COMES TO LIFE
THROUGH OUR DYNAMIC FOUR-POINT PROGRAM!
The completion of the new series. The
Chronicles of America Filmstrips, rounds out
our four-point program to enrich and vitalize
the study of American history as never before
possible. Through these rare teaching tools
our precious democratic ideals are projected
into their true, dramatic dimensions — to
inspire our youth to their devotion and
preservation.
Prepared by eminent specialists in history
and education, these authoritative, vividly-
presented books and filmstrips bring to the
student a feeling of personal identification
with the struggles and accomplishments of
the great leaders who have influenced and
shaped our civilization.
Each of the four key points in our program
is a flexible and versatile instrument, offer-
ing almost limitless creative teaching oppor-
tunities. Together, they form an unprece-
dented, comprehensive apparatus for learning
through participation in "living" American
history. We urge you to order them today
to assist you in your vital task of guiding
our citizens of tomorrow.
NEW
THE CHRONICLES OF
AMERICA FILMSTRIPS
15 UNITS
15 Dramatic Milestones
Already, the excellence of this latest visual creation has
proved its value to the high purposes of our program.
Our young citizens will see our glorious past come to
life — Columbus' great voyage, the early settlers, the
War of Independence, the opening of the West, Wash-
ington, Lincoln, the War Between the States.
Now Ready for Immediate Delivery
Largely based on the documentary photoplays of the
same name, the filmstrips were prepared with pains-
taking care to make available this unique source of
original material in modern, greatly improved form at
a fraction of the original cost. The fifteen filmstrips
and the valuable Teacher's Guide have now been com-
pleted. Orders are being filled without delay.
$97.50 FOR THE COMPLETE SERIES
OR $7.00 EACH
Comprehensive TEACHER'S GUIDE Free
THE CHRONICLES OF AMERICA
56 VOLUMES
ALLEN JOHNSON - ALLAN NEVINS, Editors
History at lis Readable Best. Each volume tells an
exciting story of men and women or forces in action,
expertly written by a distinguished author who presents
his theme vividly with all the appeal of good fiction.
The h<S volumes fall into nine topical groups, from
the early days of the Red Man to the momentous end
of World War IL These remarkable books, long noted
for their accuracy and literary quality, are an important
"must" for every school.
$199.00 complete, or $3.95 per volume
THE PAGEANT OF
AMERICA FILMSTRIPS
30 UNITS
An Award-Winning Series
These famous filmstrips established the high criteria
for visual productions. From the American Indian to
the Atomic Age, the story of America's growth to world
leadership, its moral and material strength, is re-created
in a manner which must be seen to be believed!
.Already approved, adopted or listed by important
Boards of Education, the scope of the material in this
series is so wide that utility extends beyond history to
many other subjects.
$195.00 FOR THE COMPLETE SERIES
OR $7.00 EACH
TEACHER'S GUIDE FREE FOR EACH UNIT
The two series of filmstrips were created
under the editorial direction of
RALPH H. GABRIEL
Sterling Professor of History, Emeritus,
Yale Unixiersily
THE PAGEANT OF AMERICA
15 VOLUMES
RALPH H. GABRIEL, Editor
Magnificent Picture Stories. The adventures and states-
manship of our people are revealed in a panorama of
11,500 rare pictures and maps, spun together by scholar-
ly, colorful text in a succinct format. The topical
treatment covers, in addition to the more orthodox
aspects of history, such subjects as religion, art, sports,
etc. Replete with accurate detail and professionally
indexed, these books have become standard for use at
all levels.
$147.75 Complete, or $10.75 per volume
ALE UNIVERSITY PRESS FILM SERVICE
386 Fourth Avenue, New York 16, N. Y.
JScreen & AV Guide — Septennber, 1959
467
by John L. Fea
The
Resourceful
Teacher
and AV
superintendent friend of mine once re-
marked, "if I can show a prospective classroom
teacher a bare classroom, one stripped of all
the necessary tools of instruction, and that appli-
cant still desires employment in my district, I
know then that I have found a resourceful per-
son."
Evidently his formula works with some degree
of success as he always has an excellent stafiE.
Although his district makes available neces-
sary audiovisual materials within the limits of
a moderate budget, resourcefulness on the part
of the classroom teachers, supervisors, and ad-
ministrators swells this collection and continu-
ously revises and adapts "in-use" selections for
more effective presentation— always seemingly in-
dividualized to the particular teacher and learn-
ing experience. This individualization and
adaptation applies to equipment as well as to
materials.
Equally interesting was a comment from the
audiovisual director of this same school district.
"Do you know," he related, "I have observed
public information personnel representing in-
dustries and business in our community using
audiovisual media in presenting their stories.
We in education have had access to these media
for many years and we are in the business of
instruction, yet these public relations people are
outdoing us two to one. It is unbelievable. If
only our classroom teachers can develop a like
proficiency, we will make a greater contribution
to the education of children."
What better situation can exist in any school
district than does in this one? Here we have a
superintendent who believes in resourceful
people and also we have the kind of audiovisual
director who believes in promoting better in-
struction through better utilization of our media.
He will initiate the in-service program and en-
sure its realistic activities, evalviation and con-
tinual improvement.
This audiovisual director is working with a
staff capable and eager to devise ways and means
and with the power of meeting all situations.
The superintendent has a philosophy on which
to establish his purpose. The audiovisual direc-
tor has a purpose on which to direct his actions.
The responsibility for in-service training in
the use of audiovisual instructional aids involv-
ing local production, individualization, and
adaptation of them is shared by these three
groups in these ways.
1. The administration must provide the neces-
sary budget, space, and time required.
2. The audiovisual director must combine
leadership, technical knowledge and teaching
skills into a program to do the job.
3. The classroom teachers must be resource-
ful and accept the responsibility to become pro-
ficient in proved methods of instruction.
No items are so often overlooked in school
districts as budgets for local production, and
provisions for space and time for this process.
With the wealth of materials and equipment to-
day coupled with the growing interest and de-
velopment of educational television, the con-
ventional duplicating machine cannot function
as the sole tool of production for the classroom
teacher.
However, such a budget provision can be
severely jeopardized if demanded and acquired
by an overly ambitious audiovisual director seek-
ing funds in one grand bundle for every con-
ceivable activity. Each phase of this production
process must be planned and developed to a
point of merit before considering additional
money for expanded activities.
The school administration should require and
receive a well-planned program from the audio-
visual director before allowing any budget re-
quest. Projections into future years should ac-
company the request to acquaint the adminis-
tration with the over-all purpose of this service.
In designing the audiovisual center, perma-
nent space must be provided for these produc-
tion processes. All potential activities should be
reckoned with in this [)lanning. Preparing and
editing recordings, mounting all types of pic-
tures, art work, design, lettering, making dis-
plays, projection materials, and storage for sup-
468
EdScreen & AV Guide — September, 1955
plies, tools and equipment are but a few.
Time for utilization of this space must be
allowed all staff members. This requires co-
operative scheduling of the school program by
the administration, audiovisual director and
classroom teachers.
This in-service program carried on for the
purpose of developing skills in producing, adapt-
ing and individualizing audiovisual media will
require additional funds, temporary space, and
provisions for staff time either on a release or
volunteer basis, all of which will be in excess
of the regular budget-space-time considerations.
The audiovisual director must assume the
leadership role and also select leadership from
the professional, commercial, and community
pools. His job is to organize the chosen activities
and personnel into proper sequence which will
build complete and lasting skills. He is the
master teacher.
Good planning is an "about face" away from
the usual confusion-packed workshop style which
exhibits everything but allows proficiency in
nothing. One and possibly two skills should be
taught at a time. Thoroughness in learning will
replace the limited acquaintance-with-all-media
type of philosophy if this is done.
Classroom teachers and other staff members
can be provided with introductory learnings in
a general assembly and then allowed, with proper
instruction and practice, to become proficient
in a special phase of production by scheduled
use of the regular facilities. These skills should
be applied to the daily instructional program
at once. This builds the ability of the teacher
to adapt and individualize audiovisual media.
Thus, the skill of selecting the proper media
for the particular teacher and the particular les-
son must follow closely behind the skill of pro-
duction to be effective. Eventually these should
complement one another: however, this is very
improbable as some people will be more imagina-
tive and possess more organizational than tech-
nical ability and some will develo]3 much tech-
nical skill and retain their limited imagination.
The classroom teachers and other staff mem-
bers are the students. Their part is to become
intensively interested in preparing themselves to
be better teachers. There is no substitute for this
desire and no excuse for an absence of it, all
other factors being conducive. Professionalism
connotes an excellence of preparation, of skill
and knowledge, of desire for improvement.
Local production is in itself a technical process.
However, better equipment, materials and tools
of today make it possible to enjoy the benefits
of this activity by simply focusing attention on
the "how" with only a little knowledge of the
"why" being necessary.
Adaptation of audiovisual media is based on a
complete knowledge of the school curriculum
including the objectives and standards adopted.
This, coupled with an understanding of the at-
titudes, interests, abilities, and capabilities of
the pupils being taught, the physical plant facili-
ties, and the available materials and equipment,
helps govern the extent and manner with which
the media are modified for use.
Individualization applies to each person's pres-
entation with the use of specific media. Although
the effectiveness of classroom teaching is known
to be dependent upon the classroom teacher's
presentation of any given concept, good oppor-
tunities have been overlooked in developing
this factor and especially in the audiovisual field.
Possibly this is what the audiovisual director im-
plied when he spoke of the effectiveness of the
public relations people.
To achieve any measurable success in this
skill of individualizing audiovisual media, both
objective and subjective examination of the
classroom teacher's possibilities must be made.
A determination of effective presentation would
be made by the classroom teacher, results indi-
cated by pupil response, and by the judgment
of the audiovisual director and supervisors based
on a consultation with the teacher, and examina-
tion of pupil response, and an observation of
the teacher at work.
A greater contribution can be made to the
education of children. The administration, audio-
visual director, and classroom teachers have this
responsibility. Through in-service activities pro-
viding skills in production, adaptation, and in-
dividualization of audiovisual media, this con-
tribution will become a reality. It begins with a
resourceful teacher, an administration that can
recognize this quality, and an audiovisual direc-
tor who knows the advantages of the media with
which he works.
dScreen & AV Guide — September, 1959
469
Floor plan of materials center.
A Materials Center for Easy Access
by F. Edgar Lane
Teachers and pupil assistants produce instructional
materials for the next day's classwork. (Emerson Elemen-
tary School)
A teacher checks out record player from AV storage.
Self-o]>erated system is simple and easy to control. (West-
view Elementary School)
I
470
EdScreen & AV Guide — September, 195S
architectural solutions for audiovisual problems
J. N the Dade County (Miami, Florida) School
System the Instructional Materials Department
includes audiovisual services, school library serv-
ices, textbook services, the professional library
and the distribution services! The philosophy
is that the classroom teacher needs to be able to
get all the instructional materials she needs at
one location in the building. This should be as
nearly central as possible. For that reason, in
elementary buildings, the Administrative Area
and the Instructional Materials Area are con-
tinuing parts of the same building wing. This
article describes a representative elementary
school materials center.
A straight line flows from the principal's office
through the secretarial and administrative work
area to the teacher's work room, the materials
work area and on through the library and con-
ference areas. Referring to the drawing, we
consider everything (except the clinic) begin-
ning at the teachers' work space and extending
through the library workroom, the library and
conference rooms, as the Instructional Materials
Area of the building. There is a similar area in
every elementary school, old and new. A lam-
inated plastic work surface extends through the
teachers' work area and on through the library,
all along one wall. Underneath this work sur-
face are storage cabinets with at least two knee
spaces having the work surface at table height.
On the wall opposite this work surface (which is
against the window wall), there is narrower work
surface, again with cabinets underneath it, and
again extending on into the library workroom.
The teachers' work room is designed to enable
teachers to construct materials of their own with-
out the difficulty that would be entailed in lo-
cating raw materials, bringing them together,
finding the tools, doing the work in their own
room and dispersing tools and unused materials.
We also envisage the time when our materials
personnel will have the "know-how" to give di-
rect help in more extensive materials construc-
tion.
Note that the sink is in a projecting construc-
tion between the teachers' work area and the li-
brary work area, thus serving both. The tradi-
tional library area has been planned with care-
fully allocated space for functional shelving de-
signed for the material to be stored. Thus we
have shelving especially for accommodating chil-
dren's picture books with their odd ouisizes, for
reference works, for magazines, for atlases, and
of course, standard book shelves.
When new schools are planned and construc-
tion begins, a whole series of related activities
begins also. For each level — elementary, junior
high and senior high — there is the purchasing
of a definite list of equipment that is enumerated
in the Board of Public Instruction Bulletin 31A'.
There is also the purchasing of expendable in-
structional materials and equipment. This last
includes audiovisual equipment and library
books that are centrally processed. When school
opens, all equipment is in place, the processed
library books are on the shelves and the catalog
cards are in the catalog. The school is ready
for business.
We start from the first graded to indoctrinate
children in seeking authoritative sources for an-
swers to their questions, believing that the safety
of our social order resides in all citizens so in-
doctrinated. The aim is to present balanced
viewpoints through careful selection of mate-
rials. Responsibility for the selection of mate-
rials appropriate to the course and the grade
level (aside from texts which are State-adopted)
resides in each principal and his faculty. Selec-
tion is generally a "team-work" situation which
avails itself of expert consultants in the various
fields.
Also we start from the first grade to expose
children to functional training in the use of the
materials centers in all elementary schools. By
the time children finish the elementary school
they are at ease in these centers. They know
the organizational plan from long practice in
finding their own materials by means of the card
catalog, Readers' Guide, a wide range of refer-
ence materials (not just encyclopedias). World
Almanac, books of quotations, various catalogs,
etc. They know the type of information offered
by each encyclopedia. "They know that filmstrips
can be viewed individually or by committees
using table top viewers; that "earphone" record
players provide a multiplicity of experiences.
To us, there is a quiet satisfaction in having
public library people call us for help in regulat-
ing public school child demand for their mate-
rials. They are most cooperative, even placing
book collections in our schools to augment our
own. To say we appreciate this cooperation is to
put it very mildly.
In the Administration Building there are other
materials on which teachers can draw. There
are some 4000 titles in educational motion pic-
tures, 4500 titles in filmstrips, art reproductions
in glare proof, laminated plastic, "satchel mu-
seums," models of many kinds, a professional
library of over 10,000 volumes. Any of these
items can be requisitioned and are then deliv-
ered or picked up on twice weekly deliveries.
Teachers may also borrow 35mm still cameras,
16mm motion picture cameras, public speaker
systems for outdoor events, dry mounting presses,
grommeting machines, etc. Demand for all these
items grows continuously.
Liason with teachers is through the materials
personnel in each school. These are the librarian
and an audiovisual representative. Every school
has the services of a trained librarian, most of
them full-time. We are moving toward having a
record of all instructional materials in a school
in its materials center card catalog.
We credit our Administration for having done
a wonderful job of getting our public and our
Board of Public Instruction to support this pro-
gram. We think it is wonderful.
^Bulletin 31 A — Initial Equipment and Supply List for Dade
County Public Elementary Schools. Keeping this bulletin current
is the responsibility of the Supervisor of Instructional Materials,
^This is true of all our elementary schools — new or old.
EdScreen & AV Guide — September, 1959
471
Vitalizing Geography Studies
G
(Reprinted from The Journal of Geography, December, 1958)
EORGE T. RENNER pointed out that
geography ". . . is one of the most difficult things
in the educative process to teach."' He would
agree that for pupils it is one of the most diffi-
cult of the disciplines to learn. One facet of the
difficulty, for teacher and pupil alike, involves
the problem of transcending limited experiences
with the earth. How many of us, for example,
have scaled the high Andean peaks, have waded
knee-deep in water in the rice paddies of Thai-
land, have slept in the tent of the Bedouin of
the desert? How many of us have seen the wheat
fields of Kansas, the ore boats of Duluth, the
Statue of Liberty? How many children are en-
compassed by a world whose frame extends less
than 50 miles in any given direction from the
school's doors?
Educational psychologists have pointed out,
that to do our job and do it well, we must learn
to cultivate the child's imagination, we must
teach the correct interpretation of pictures, maps
and presumably of globes.2 These are all aids
in transcending the student's limited earth ex-
periences.
How well this can be done at an early age was
recently demonstrated by the teachers and
pupils of Sen. Robert F. Wagner Junior High
School, New York City, in their fine exhibit,
"Georama — Geography in the Global Age." The
exhibit took ten weeks to produce; it was on
display for a month.
A visit to the exhibition was one to delight
the teacher. Student guides were eager to ex-
plain the dioramas, the models, and the work
that went into the exhibit. Youngsters gazed in
awe at the giant six-foot relief globe in the cen-
ter of the room' and the full-scale model of the
earth satellite. "^ Interested children, having al-
ready learned to use new terms — seismology,
oceanography, International Geophysical Year —
in class, were applying them in the Georama.
One lad was fascinated by the diorama entitled
"How the Mongolians Made Camp," another by
"the Face of the Earth as Seen from the Air,"
and a young lady was admiring "Architecture
Around the World." Maps were everywhere.
Among these was one showing the contour and
its significance. Others showed the importance
of location to Manhattan Island, the distribution
of natural rubber around the earth, and trouble
spots in the Caribbean. Also included in the
exhibit were at least 30 small globes, each used
to depict a significant geographic distribution or
concept — such as the distribution of the world's
glacier fields, earthquake areas, member stations
of the I.G.Y., the winds and currents, the routes
followed by the great explorers, and the world's
major religions.
Nothing was done haphazardly. All displays
were arranged in orderly sequence. Observers
were taken first through "The World We Know"
where emphasis was placed on maps, map read-
ing, globes and the study of the natural environ-
ment, next through "The World We Don't
Know" which stressed glaciology, oceanography,
the upper atmosphere, the significance of the
I.G.Y. and the polar regions, and finally through
the "Special Exhibits" featuring the giant globe,
the model of the earth satellite, cosmic rays, the
operation of rocket fuels and the problems of
outer space.
Mr. Charles M. Shapp, Principal at Wagner,
pointed out that Georama was not a motivating
force for the study of world geography alone.
"It started," he said, "as a 9th grade social study
activity within the curriculum framework and
mushroomed by student enthusiasm to encom-
pass virtually all classes including science, liter-
ature and art."
When asked which of the tools was most use-
ful to them during the course of the exhibit
students invariably replied, "The small globe."
Its possibilities for the educative process intrigued
me from the start.
We are all aware of the place that the globe
holds in geographic education. We all know, too,
that the ordinary multiprinted globe suffers from
one serious limitation. It does not convey to the
child the true picture of the earth's land surface.
Mountains, river valleys, spacious canyons and
other topographical forms have been reduced to
a single dimension — to the smooth surface. And
from this smooth representation of the earth the
student has been expected to grasp what the
earth's surface is really like — to discover the
fundamental relationships between topography
and weather and climate, the influence of ter-
rain on historic migration routes, on land utili-
zation, on trade. All too often these are mental
leaps too difficult for the youngster in the grades
to bridge. It is asking the smooth surface globe
to perform a task which it is incapable of per-
forming.
The 12 inch relief globe, which really sparked
the Georama, has bridged that gap. 5 It is a white
unmarked project globe that portrays the world
land surface in three-dimensional relief.'' Made
of plastic in two hemispheres to permit "team"
work, it is designed for the student to paint his
study on the surface with poster colors, and be-
cause it is washable, they paint without fear of
making irreparable errors. The excitement of
the children as they become aware of the signifi-
cance of the earth's relief features in their study
is a rewarding one to observe. This is true ex-
periential learning.
Student reactions to Georama were recorded
in essays written soon after the exhibit closed.
Mason Bernard, 8th grader, states, "Georama is
472
EdScreen & AV Guide — September, 1959
by Daniel Jacobson
The Georama means increased student participation.
a wonderful example of what we (junior high
school students) can do." Mason helped to pre-
pare the diorama "The Earth as Seen from the
Air." "It was made of cardboard, rags, and plas-
ter of paris. I also helped by painting some of
the globes. Most of the kids in my class helped
with something." Richard Weisberg, 9th grader,
states, the Georama ". . . has helped many par-
ents, teachers, students and guests to learn about
how man lives all over the earth. The colorful
way in which it was done added to its effective-
ness and its beauty. The task of making the ex-
hibits, the excitement of the display, the pub-
licity, and the originality of the georama made
it a huge and wonderful success." Sofa Khalidi,
8th grader, was impressed with the fact that ". . .
it helps the teachers too, it helps to get them
more involved with their pupils and to know
them better. Perhaps the most profoimd state-
ment comes from Dennis Miller, 9th grader,
"This Georama has made a deep impression on
me. I am taking a more serious interest in geog-
raphy and science."
Mr. Shapp is convinced as a result of Georama
that there is a latent, unsatisfied interest among
students in the world in which they live, that
given the proper tools students can be urged to
probe much deeper into the subject of geography
than had previously been suspected. The Princi-
pal was assured by participating teachers that all
courses of study had been immeasurably enriched.
Mr. Shapp added that three things had been
learned as a result of Georama: 1) that students
are tremendously excited with the study of ge-
ography when it is made visually concrete, 2) a
clearer understanding of the geographic base en-
riches the history, current events and science
courses, 3) that such an undertaking stimulates
teachers to experiment with and perfect inter-
esting new techniques in teaching.
For my own part, I am convinced that Geo-
rama at the Robert Wagner Junior High School
pointed to a new means of orientation for edu-
cators in supplying what may well be an answer
to the search for concrete methods to introduce
world understanding in the curriculum. I am
convinced that similar studies at the elementary
level would demonstrate even more dramatically
the readiness level of the "television age" child.
At the high school level I am sure it would fa-
cilitate in much greater depth the study of world
geography and its allied disciplines so urgently
demanded of our students today.
' George T. Renner, "Education in a Geographic World,"
Better Understanding and Use of Maps Globes Charts,
Dcnoyer-Geppert Co., Chicago, p. 2.
"■ Charles H. Judd, Educational Psychology, Houghton
Mifflin Co., Boston, 1939, p. 335.
' Loaned to "Georama" by Geo-Physical Maps, Inc.
* Loaned to "Georama" by the National Science Founda-
tion.
» The Geo-Physical Relief Work Globe.
•William A. Briesemeister, "Some Three-Dimensional
Relief Globes, Past and Present," Geographical Review,
Vol. XLVII, No. 2, April, 19.57, p. 260.
EdScreen & AV Guide — September, 1959
473
I
Students undergoing reading iniiiiiig, Iliiiniaii School.
V > r
»«•■
sV^
One Remedy for
Reading Problems
hy J. Ralph Kemp
Private School experiment shows
benefits of systematic, scientific
reading training
w,
ith the national concern over
reading tlilficulties frequently ap-
proaching hysteria, it is important
to note that experimental work is
being done in the field of reading
improvement and that it is being
done carefully, scientifically and is
showing results.
One such project was carried
out thning the summer of 1958 at
The Hinman School in Atlanta,
Georgia. The study-experiment was
inidertaken to determine the effects
— and the indications for future
instruction — of Controlled Read-
474
EdScreen & AV Guide — September, 1959
ing Training when used as an in-
tegral part of a remedial and a
speed improvement program.
The Hinnian School is uniquely
suited by its program and facilities
to carry out such an experiment
siucessfully. It is a private school
ollering elementary and high school
instruction with emphasis on read-
ing. In addition, special services
are available for psychological test-
ing, coiuiseling, speed reading and
an enriched program for students
of above average ability, .'\fter
regidar school hours 50 or more
students, enrolled in the public
schools, rc])ort for special reading
instruction.
The 'li students who participated
in the ex])eriment were selected
through interview techniques. They
ranged in age from 13 to 17 years.
For jMirposes of the experiment,
they were divided into two groups
— Ciroup .\, made up of students
deficient in both rate and compre-
hension, and Ciroup H, made up of
students who definitely needed to
increase their reading speed, but
showed little or no deficiency in
comprehension.
Before the work began, Group
A was tested with the Iowa Silent
Reading test. Elementary Battery,
I'orm AM, and Grouj) B with the
y\tlvanced Battery, Forni AM.
Thus, the experimenters had a
reliable base from which they could
measure improvement.
The iiistnu tion for both groups
was (oiiducted during 32 hours
over a period of six weeks; 20%
of the time was used in controlled
reading training, the remainder in
practical reading, study skills and
different ])hases of word study suit-
able to the pal titular group. The
training was carried out somewhat
differently for the two groups since
for Group A it was essentially re-
medial, whereas for Group B it
was essentially rate oriented.
Group A was given 15 minutes
of Tach-X tachistoscopic training
every other session, aimed primarily
at vo(abiilary developments. It was
combined with exerci.ses in a 7th
grade spelling text. Controlled
Reader training was given for 20
minutes every other session with
the rate of presentation strictly ad-
justed to the average comprehen-
sion of this group. .Small increases
in rate were made only when com-
prehension was considerably above
average.
For Group B this was combined
with 8th grade exercises. Controlled
Reading training, also 20 minutes
every oilier session, was essentially
Experimental Results
(Scores on Iowa Silent Reading Test)
Remedial Group (A)
Speed Reading Group (B)
Begini
ling*
End"
5.3
7.1
5.5
7A
5.8
8.3
5.8
9.8
6.0
9.6
6.2
9.4
6.5
9.0
6.8
10.8
7.6
8.7
8.3
9.6
8.6
10.9
9.2
11.1
*June
9th
Note:-
_
Beginning*
End"
7.3
12.4
9.0
13 plus
9.2
13 plus
9.2
10.9
9.4
13 plus
10.0
10
13.0
13 plus
13.0
13
11.3
13
10.0
13 plus
13.
13 plus
10.5
12.1
"July 16th
Speed Reading Group B contained students who obtained the maximum score
on the Iowa on the second test. Therefore, gains beyond the limits of the test
could not be demonstrated.
Mean Reading Rate Increase
Mean Reatling Comprehension Increase
Mean Median Grade Placement Increase
Median Score Increase
Otis Test of Mental Maturity
Mean of Otis (Beta Form)
Mean of Otis (Gamma Form)
Group B
Group A
Speed
Remedial
Reading
(Months)
(Months)
9.42
45.5
21.5
31.4
19.0
19.75
14.67
16.33
95.9*
109.4°
95.8
116.3
*June 25th
"July 2nd
different from the method used for
Group A. The rate of presentation
on the Controlled Reader was in-
creased regularly, as rapidly as the
level of comprehension permitted.
During the last few sessions the
rate was adjusted to exceed the
capabilities of the group.
As an intermediate check on
progress, the Beta Form (approxi-
mately 8th grade reading level) of
the Otis Quick Scoring Test of
Mental Maturity was administered
to both groups. During the fourth
week the Gamma Form (approxi-
mately 10th grade reading level) of
the Otis was administered. Finally
both groups took the Otis test again
at the end of the experiment.
Marked increases in both rate
and comprehension were achieved
in both groups.
Proportionately, the remedial
group made a greater increase in
comprehension than in rate.
Although it would be expected
that scores on the Otis would drop
when the more difficult Gamma
Form was administered within a
week of testing on the Beta Form,
scores for the remedial group re-
mained essentially the same, while
the speed reading group actually
improved 6.9 points.
EdScreen & AV Guide — September, 1959
475
CRITERIA
FOR AV
EQUIPMENT
HE audiovisual instructional field is grow-
ing so rapidly that nearly everyone connected
with it is immersed in problems of expansion,
expenses and, especially, explanation to the pub-
lic. One is struck by the several hundred articles
published and indexed for the past few years
extolling the virtues of audiovisual. Most are
quite interesting in a general sort of way, but
there seems to be a decided scarcity of articles
written on practical matters and on solving prob-
lems encountered in setting up an AV program.
It is no secret that the AV Commission on
Public Information, which is composed of the
representatives of major national AV groups, has
recently recommended that a minimum of one
percent of each county's school budget be used
for audiovisual purposes and that the equip-
ment allotment should consist of at least 16mm
sound projectors, filmstrip and 2 x 2" slide pro-
jectors (combination), opaque projectors, and
tape recorders in amounts of at least one per
school building or per 300 students (approxi-
mately). They also suggested one record player
for each kindergarten and elementary school
class or at least two per building, and at least
one overhead projector for every two classrooms.
The position of the person or persons whose
responsibility it is to have equipment available
for classroom use may vary somewhat from
county to county, but what really varies are the
styles and workings of equipment and the prob-
lems concerned with choosing from what is
manufactured.
Accordingly, many of these persons, rather
than feel bewildered or possibly just to benefit
from a discount offer, are inclined to "identify"
the county with or standardize it on a particular
brand or trademark. They do not first investi-
gate the advantages and disadvantages of com-
parable makes to avoid sorrow afterward.
In 1954, Schulleri noted that there were 43
models of 16mm sound projectors, 77 tape re-
corders, 48 opaque and overhead projectors, 44
filmstrip projectors and 77 tape recorder models.
A check five years later reveals that there
are now at least 47 16mm sound projectors,
fewer but more involved opaque and overhead
projectors, 105 filmstrip and slide silent or sound
projector models, 170 record and transcription
'Schuller, Charles R. (ed.) The School Administrator
and His Audio-Visual Program. Washington, D. C, 1954,
pp. 73-76.
players and tape recorders, 22 special purpose
projectors, 42 styles of projector stands and carts,
59 styles of projector screens and several other
kinds of equipment. Considering the substantial
funds which must be spent to purchase this
equipment, the responsible officials should have
a ready means of determining the really worth-
while from the mediocre to get the best for
their expense.
There has been an attempt in the following
pages to draw together information from various
AV specialists and from sources listed below,
adding what was thought helpful and logical,
and sum it up for the purpose of presenting to
those persons charged with buying AV equipment
certain pertinent and non-technical criteria of
choice and acceptance for their consideration and
assistance. Most of the criteria apply to all types
of equipment, while those which pertain to only
one kind are so worded and designated. It was
decided not to include those criteria which were
obvious or meant little, such as "Does it suit
the purpose for which it will be used" or "Is
there a supply of material to be used with the
projector."
DEMONSTRATION CRITERIA
1. Is the room being used for demonstrating
typical of most classrooms in which equipment
will be used?
2. Is the room used the same one each time?
(This is to check over-all comparative features
such as sound reproduction, projector noise, etc.)
3. Are the same screen and same materials
(e.g. film, record) being used for all comparative
demonstrations?
4. Is each demonstrated piece of equipment
or each salesman given equal time for presenta-
tion and consideration?
5. Are the persons who are evaluating the
demonstration given an individual opportunity
to examine, set up, operate, pack up, and lift
or move about the piece of equipment under
consideration?
6. Are you aware, when planning a demonstra-
tion session, that the only true evaluation is
made by simultaneously comparing makes of
the same type of equipment on separate but
similar screens?
7. Are each of the evaluators provided with
an appraisal sheet which lists the criteria on
the next pages?
476
EdScreen & AV Guide — September, 1959
by Philip Fayen
The first part of a set of appraisal
standards forjudging equipment.
More detailed criteria will follow.
general selection
c:riterl\
\. Prior Investigation
a. Have you visited other schools
or otherwise investigated the per-
formance of their equipment and
their experiences with several dif-
ferent kinds so you may be espe-
cially watchful for the inherent
problems?
b. Have you compared reports
from the people you have visited
and other reports that you have
heard?
c. Are you keeping an open
mind on makes of equipment until
after your evaluation has been
made?
d. Have you investigated the
dealer's reliability through the Bet-
ter Business Bureau, or similar or-
ganization?
II. Construction of Equipment
a. Does the equipment appear
rugged and durable and does it
rest solidly on its feet, or is there
some wobbling?
b. Is the case, including hinge
system, sturdy and well-fitted, or
can the sides be pressed in and are
some difficulties encountered when
putting the cover back on with all
parts inside which should be there?
c. Have you investigated the ad-
vantages of the company's premi-
um, or high quality, equipment?
(A little extra spent now may save
more dollars and much heartache
later on.)
d. Does the equipment have an
Underwriters Laboratory label?
e. Is this a new, untried variety
of equipment which has not been
thoroughly tested by other persons
through long use?
f. Are you concentrating on one
type of cquijjment to the blind ex-
clusion of others? (It is easy to
examine and use only one kind of
equipment, but this is passing up a
great field of other worthwhile
audio and visual aids.)
g. Do you have a long-range ac-
quisition plan in mind, such as
starting with what your school
needs most, or a certain number of
"these" units and then "those"
units to balance the needs, or possi-
bly some other plan? (The type of
plan is not as important as is hav-
ing one.)
III. Threading
a. Is there easy, uncomplicated
threading?
b. Is there a threading diagram
or chart permanently fixed in an
obvious place?
c. If the projector is not prop-
erly threaded, will the sprockets
tear or break the film? (Some
makes will not function if improp-
erly threaded, thereby reducing film
damage.)
d. Are the sprocket points in
perfect shape, or are one or more
points slightly damaged, bent or
missing? (Even on a new projector,
this is conceivable. Examine the
sprocket holes on the film which
was used for the demonstration.
This will tell the tale for everything
but missing points which can be
found by touching or looking at the
sprockets.)
e. Is the film path, especially
in the gate, of sufficient quality that
it will allow splices to pass through
satisfactorily without loss of loop
or damage to film or film surfaces?
IV. Controls
a. Generally speaking, are all
controls simple, properly labeled
(preferably stamped on a separate
plate), conveniently located and
easy to reach from operator's seat
even with projector operating?
b. Does it have an easily accessi-
ble and adjustable framing device?
c. Is there an uncomplicated,
power-driven rewind workable with-
out changing the belts or reels?
d. Is the elevation control easy
to locate and does it work smoothly,
or are the crank and/or lock and
release buttons widely separated
which allows the support bar to
shoot out when adjusted like a
knuckle duster?
V. Illumination, Lens and Pro-
jection Lamp
a. Was the projector operated
without film or projection material
to test for sharpness of focus and
lack of fuzzing at the edge of the
lighted screen area, and for even-
ness of illumination over its entire
surface?
b. Was the projector at right
angles horizontally to the screen
and perpendicular to its center for
the illumination testing to be valid?
c. Are the projection bulbs used
in each demonstration of the same
rated voltage and wattage and com-
pletely new for fairest evaluation?
(New lamps should be used for
testing since the older ones have
less illumination.)
d. Is the same focal length lens
being used in each demonstration?
(This can mean everything in com-
paring brightness on the screen.)
e. Is the quality or color of the
light on the screen whitish or blu-
ish, or does it show poor lens
qualities with rainbow effects or
yellowish light, which is caused
by chromatic aberration in the
lens?
f. Do ripples or stationary waves
of light show on the screen? (This
is due again to chromatic aberra-
tion, denoting poor lens grinding
or quality.)
g. Have you taken a light meter
reading at the center and at least
four corners, and perhaps other
EdScreen & AV Guide — September, 1959
477
equi-distant points, of the screen
to see if they read the same? (Some-
times one whole side will test un-
desirably weaker.)
h. Did you use the light meter
to test also for general minimum
intensity of illumination at the
screen? (The foot candles are the
important determining factors and
mean more than the rated wattage
of the set. The reflector polish, con-
denser system, efficiency and new-
ness of the bulb, quality of the lens
and size of the aperature in a low
wattage set may be better than that
in a higher wattage, more expen-
sively priced and operated set; high-
er wattage may mean just higher
electric bills. Check the standards
and ratings listed below for each
machine.)
i. If no light meter is available,
to check overall power, have you
consulted the suggested power rat-
ings in watts listed below for each
machine?
j. When using film or projection
material, is the image as clear and
sharply focused at the edges as at
the center? (If not, then this is the
astigmatic fault of the lens.)
k. Is there provision or a meth-
od for cleaning the gate, the aper-
ture plate, and the lens on both
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ends or sides?
1. Can the projection bulb be
changed easily?
VI. Cooling and Overheating
a. Does the cooling fan turn on
automatically with the projection
switch, or at least with the lamp
switch?
b. After having operated the
machine without projection mate-
rial for at least 30 minutes, does
any exterior part of the projector
housing (except the top of the
lamp house) show an increase in
operating temperature of over 50°
above the ambient (room air) tem-
perature? (This can be determined
by thermometer readings from con-
tacting various parts of the case
and the aperture plate.)
VII. Sound
a. Do the materials used in the
equipment being tested have a wide
range of sound, voice and music
by which to judge the quality of
the apparatus?
b. Are there two tone controls
(treble and bass)?
c. Is there an objectionable
hum when operating with the am-
plifier turned on only half way to
full volume? (This hum should be
no more than 2 decibels.)
d. Does the amplifier have a
power rating of 12 watts, and cer-
tainly not lower than 7 watts, with
low impedance input for micro-
phone? (The latter refers to low
resistance in the microphone cord,
or use of a shorter cord.)
e. Do the speakers have more
than 2 decibels of sound distortion?
f. If a high fidelity arrangement
is being tested, are there three sizes
of speakers to handle the ranges of
tones? (To be true high-fidelity,
there must be a 4-8" speaker, the
"mid-range," for medium ranges,
a 2-4" speaker called a tweeter, for
the high tones, and a 10-15" speak-
er, called a woofer, to handle low
tones. Also to be true high-fidelity,
each speaker must be physically
separated from the sound source to
avoid vibrations.)
VIII. Projector Noise
a. When the projector is running
without the amplifier, is a person
near the projector easily able to
hear another person standing or
sitting close to the screen while in
a typical classroom?
b. Is the projector noise dis-
turbing or does it drown out con-
versation in any part of the room?
IX. Oiling, Maintenance, Clean-
ing and Storage
a. Are the oiling holes centrally
located or at least easily accessible?
(If the machine has nylon gears, do
not oil them because you will ruin
them; they are also practicaly noise-
less.)
b. Are commonly consumable
parts such as projection bulbs and
amplifier tubes housed in sucii a
way as to enable an unskilled per-
son to replace them witli case and
without use of tools? (The cover
over the amplifier tubes should be
easily removable.)
c. Do the areas where there is
the most vital need for cleanliness,
such as lens and film channel, have
provision lor removal of debris? (A
lint brush should be able to be
pushed through for cleaning.)
d. Do the various components
of the equipment fit together with
ease, and does the case provide
compete physical coverage so that
dust and grime deposits are kept
to a minimum?
X. Portability
a. If carrying the set will be a
permanent practice, is the weight
low enough so carrying is not diffi-
cult, and does the handle appear
and feel strong enough to hold up
over the years? (The better plan is,
of course, to provide a metal cart
on which the projector can be
rolled around even by elementary
pupils.)
b. Does the general shape of the
equipment make it possible or
nearly impossible to move it
through classroom doors with com-
plete ease?
c. Have you calculated the diffi-
culty or lack of it that students
may have setting up and putting
away the particular equipment?
(More and more today, students,
even in the sixth grade, are learn-
ing to operate equipment unaided
in the classroom while on free
time.)
XI. Available Service
a. Is factory service available
within a reasonable vicinity or is
the vendor able to furnish author-
ized factory repair service for the
equipment within the state or
closely adjoining state in which it
is for sale?
b. Does he maintain a stock of
consumable items such as lamps,
tubes, belts, switches, line plugs
and electrical cords which may be
of special make and not otherwise
obtainable?
c. Is the vendor able and will-
ing to furnish loan equipment upon
reasonable notice of need while
school equipment undergoes re-
pairs?
478
EdScreen & AV Guide — September, 1959
"Look at what's
in sound projectors!"
\ ■
-****^.
IT'S SAPPHIRE JEWELED
-BUT THAT'S OHLY THE BEGIHHIHG.
ntroducing the new Bell t Howell » i
-ilmosound Specialist 399^
(America's most versatile 16 mnnound projector)
ook what it lets you do
ZOOM!
Bell & Howell's FILMOVARA
lens lets you zoom the picture to
fit the screen. Don't move the pro-
jector. Just twist the lens! The
only optional feature shown on
these pages. All others are stand-
ard equipment, built into the
Specialist 399av projector.
STOP
LOOP!
>
Look at a frame as long as you like.
Bell & Howell's exclusive "cold glass" heat
filter gives you brighter still pictures than
you've ever seen in a sound projector. The
"cold glass" safeguards your film and lets
you stay on frame indefinitely.
RELAX!
mJSTM
No fluttering or flickering. The automatic loop restorer
brings back a lost loop in the wink of an eye ! No inter-
ruptions. Your audience stays attentive.
. LISTEN!
It's the easiest of all projectors to use. You can thread it in seconds
and control your showing with a single dial. You never have to oil
it because it lubricates itself. And you know the Specialist won't
break down in the middle of a showing. Every single part is engi-
neered to last. This is the projector that never quits running !
iaanava^i
Did somebody miss
something? Flick the
reverse switch, run it
back and show the
scene again. Just as an
instructor can stop and
go back over a point
for clarification, so can
the Specialist.
It's a new 2-speaker sound system!
Bell & Howell has added a second
speaker for greater clarity and rich-
ness. Both are permanently mounted.
You get better communication and
clearer understanding.
yt^ and it's sapphire jewele
All critical film handling parts are surfac
with sapphires for 400% longer Ufe.
1
end for "Teaching and Training with Motion Pictures."
aluable tips for schools, churches and industry,
ell & Howell, 7100 McCormick Rd., Chicago 45, Illinois
entlemen: Please send me a copy of "Teaching and TVaining
ith Motion Pictures."
AME
DDRESS
^^ STATE
IGANIZATION
F/fi/ER PRODUCTS THROUGH IMAGINATION
y^ Bell e Howell
AUDIO
by Max V. Bilderaee
With an
"Ear to the Ground"
at NAVA
Wv went to hear the AUDIO part of
ilu National AUDIO-Visual Associ-
;iiii)ii Convention and exhibit. Tradi-
iKiii.illy, the NAVA sliow is designed
to introduce new materials and new
e(|iii])ment to the dealers. It is the
trade-show wherein the manufacturers
and the dealers seek each other out to
cx])lore new avenues of association.
VVe were disappointed but not sur-
prised to find diat the emphasis in
audio is still on things — machines —
ecpiipment, and not on materials.
There were manv interesting exhibits
featuring record jjlayers. tape re-
corder/reproducers, language labor-
atories—the gamut of audio equip-
ment. There were but two exhibits
stressing the audio materials of in-
struction.
W'e were delighted that these booths
were continually crowded — solid evi-
ilence that there is great dealer and
idiool interest in appropriate ma-
terials—and we hope that this interest
will he translated into introducing the
instructional materials demonstrated
to those who were unable to be at
the NAVA show to hear for them.selves.
rhe importance of materials is
mirrored in the comment of one
audiovisual dealer from the south who
toltl me, "I'm sure interested in records.
That represented my biggest single
line of sales last year."
rhe recordings demonstrators were
Folkways (117 West 46th Street, New
York 36) who are both producers and
distributors; and the Wible Language
Institute (Hamilton Law Building,
Allcntown, Pennsylvania).
Mr. Moses y\sch brought with him
samples from his tremendously broad
and useful collection of recordings. The
FOI.KVVAY.S library is without doubt
the largest library of its type in Amer-
ica, and schools and school personnel,
as well as libraries and their personnel,
should be intimately acc|uainted with
the depth and breadth of this unusual
f ii!;ilog.
We noted many new titles displayed
here for the first time for educators,
and dealers alike. .Among them were
such intriguing titles as "Pica.sso," "O,
Canada, Ihe Glory of Negro His-
tory," "Robin Hood Ballads," "The
Changing F.nglish Language," "Early
English Poetry" and "Learning as We
Play."
The Folkways catalog is divided into
such sub-headings as "Americana,"
"Songs of the States," "American His-
torical," "Music, U.S.A.," "World
Historical," "Ethnic Library," "Amer-
ican Documentary," "Science" and
many other areas including language
recordings (Spanish, French, Mandarin
and English), folk tales and music for
children, religious recordings, music
instruction and literature. Somewhere
in this collection there is a variety
of material suitable for instruction at
every grade level and in every school.
If you do not know the Folkways
collection, we urge that you become
acquainted with it.
Mr. ,\sch produces recordings and
distributes them. Mr. Wible, on the
other hand, is a recordings distributor
through his Wible Language Institute.
.-\lthough his catalog indicates a
specialization in recordings, tapes, film-
strips and slides as well as other devices
and materials in the foreign language
area we foresee expansion because the
catalog offers recordings in music and
literature as well. And the latter were
prominently displayed in the booth at
Chicago.
There were other exhibits specializ-
ing in audiovisual material. Jam
Handy (2821 East Grand Boulevard,
Detroit 11, Michigan) was there with
their catalog of filmstrips and filmstrip
recording sets. Tliese deal, as all in-
structional materials people know, in
the variety of areas of teaching in our
schools. In this year of the NDEA
Science and Mathematics are not over-
stressed to the detriment of other as-
pects of the course of study.
McGraw-Hill (330 West 42 Street,
New York 36) was there, too. They
announced as of July seventeenth that
two new sets of sound filmstrips will
be ready in September, 1959. These
are titled "Spanish for Elementary
Schools" and "French for Elementary
Schools" and are designed, "to meet
the specific needs of the rapidly grow-
ing number of elementary schools with
foreign language instruction pro-
grams."
Each filmstrip tells a simple story of
the activities of American children.
The action unfolds on the screen while
the accompanying recording tells the
story in simple alien vocabulary. The
story is repeated with simple alien
captions superimposed on the pictures
so that students may hear and then
see the language. It is essential, we
believe, that a third step be introduced
by the teacher —that of speaking. Hear-
ing — Seeing — Speaking are all de-
sirable in this level of learning.
It is to be hoped that this initial,
and perhaps tentative, step in the di-
rection of supplying foreign language
teaching materials for elementary
schools will be followed by new and
additional materials as time progresses.
Indeed, foreign language instruction
for a short period time in the elemen-
tary school may be wasted. It is essen-
tial that a contiuum of learning ex-
periences based on sound instructional
materials be offered to elementary
schools if the present trend towards
beginning foreign language instruction
early in the school career is not to
become one of the great failures of
modern education.
Another leading materials exhibitor
was Eye Gate House, Inc. (146-01
Archer Avenue, Jamaica 35, N.Y.),
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cards
it for accessible filing and finger
tip reference
■it published monthly, September
through June
it efficient, constantly expanding
reference center
i; supplying synopses and ap-
praisals
it your buying guide
i; suggesting audience and in-
structional use
it at least 400 cards per year
SUBSCRIBE NOW - $25.00 a year
Audio CARDALOG - Box 1771, Albany 1, New York
- A WORLD OF SOUND ON FILE -
EdScreen (j AV Guide — September, 1959
483
LANGUAGE LABORATORIES
Go To School!
Califone's complete line of
Language Laboratory
components has been developed
after extensive research into
the requirements of Schools and
Univeirsities at all grade levels.
Recorders, playbacks, phono-
graphs, consoles, booths,
etc. —all manufactured by
Califone — offer to the field of
language education integrated
equipment that is the most
reliable, easiest to service and
simplest to operate.
Contact your Califone
Language Laboratory Dealer.
He will help you determine
your exact requirements.
Write for complete descriptive literature.
Dept. ES-4
califone corporation
1020 NORTH LA BREA AVENUE
HOLLYWOOD 38, CALIFORNIA
showing a variety of educational film-
strips and associated phonograph rec-
ords. Linguaphone (30 Rockefeller
Plaza, New York 20) was represented
and was showing their particular line
of recordings designed for language in-
struction.
There was a variety of audio equip-
ment on display. Record players, tape
recorder/reproducers and radios were
to be seen. Among the exhibitors show-
ing this type of equipment were such
well known names as Ampex Audio
(1020 Kifer Road, Sunnyvale, Cal-
ifornia) showing tape recorders and
the Ampex Corporation (934 Charter
Street, Redwood City, Cal.) showing
tape recording equipment. Others
showing specialized audio recording
equipment included the Antrex Corpo-
ration (856 N. Rockwell Street, Chi-
cago 22) exhibiting battery operated
tape recorders; Audio-Master Corp. (17
East 45th Street, New York 17), Bell
and Howell (7100 McCormick Road,
Chicago 45), Califone Corporation
(1041 N. Sycamore Avenue, Holly-
wood, 38), Newcomb Audio Products
Co. (6824 Lexington Avence, Holly-
wood 38), North American Philips Co.
(230 Duffy Avenue, Hicksville, L.I.,
N.Y.) and many others including RCA
Victor (Camden, N.J.) and Webcor,
Inc. (5610 W. Bloomingdale, Chicago
39) showed tape recorders, phono-
graphs, radios and the other audio
instructional devices.
There was surprising lack of em-
phasis on television. There was in-
formation available on some cameras
and associated equipment, one or two
classroom TV receivers and antennae
systems. But it seemed that after a
comparatively few years television
/ludia CARDALOG Record Reviews on Cards
SUBSCRIPTION FORM
n Please enter our 1 year subscription (s) to
Audio CARDALOG. 400 cards-10 issues-$25.00
Name-.
Organization or School-
Address.
City and State.
equipment had reached a position of
somewhat less importance.
The equipment stress at the NAVA
exhibit was on language laboratories.
There were no less than a dozen ex-
hibitors showing and stressing their
language laboratory equipment. This
ranged from the comparatively simple
to the utterly complex. The simplest
involved opportunity for the student
to hear from a central source (teacher,
tape or disc) and to repeat aloud hear-
ing himself by mechanical rather than
electronic means. The most complex
involved all manner of audio activity,
including hearing from the central
source — or choice of central sources
in multichannel installation — and re-
cording student reaction for either
teacher or student criticism. In the
latter each listening position is
equipped with a selector switch, head-
phones, microphone and tape recorder.
Reactions varied. Some dealers view-
ing the most complex installations
wondered first, who would make the
installation and second, who would
undertake maintenance. Others ques-
tioned the ability of schools and col-
leges to purchase such expensive
equipment. Others asked about the
use of space for such a set-up which
may reduce available instructional
space in already over-crowded schools.
Conversely, some dealers saw in the
language laboratory as it was .shown
and demonstrated the ideal solution
to many instructional problems, in-
cluding student advancement at an
individual pace, ample opportunity for
self appraisal, extension of the effec-
tiveness of the teacher through the use
of recorded material and the intro-
duction of variety in both method and
material to make learning both more
rapid and more interesting.
Teacher reactions varied, too. Some
were aghast at the prospect of responsi-
bility for such complex equipment.
Those who had had experience using
this specialized audio equipment in
language instruction were sometimes
enthusiastic but more frequently
counseled caution and slow growth.
There were those who seriously ques-
tioned the advisability of supplying
each listening location with response-
recording equipment. Would it be
used frequently and effectively enough
to justify the investment — and the
more complex maintenance?
It was interesting to note that nc
one questioned the value of the inten-
sive listening situation in learning.
Some language specialists suggested!
that the language laboratory was a
partial misnomer becau.se the same
techniques — precisely — could be just
as effective in other areas of instruction i
including grammar, literature, history,
music — in fact throughout the curricu-
lum.
484
EdScreen & AV Guide — September, 1959
It occurs to us that if the crash
srogram in the training of scientists
s essential perhaps the hstening labor-
itory should be more widely employed
n teaching physics, chemistry and
jiology. It is not inconceivable that
;very classroom should be equipped
mmcdiately for some form of inde-
pendent, individual listening — and
Lhat a crash program to supply appro-
ariate audio materials is the essential
cey.
In this regard there was one new
ievelopment which fascinated us by
:oncept. Some years ago Paul Reed,
n an EDUCATIONAL SCREEN
\ND AUDIOVISUAL GUIDE editor-
al, suggested a portable audiovisual
aboratory. This was to be mounted
)n wheels for easy transport, and was
;o contain a single audio amplifier
ind such essential equipment as a
notion picture projector, a record
ilayer, a tape recorder and a radio
(AM/FM) tuner. The amplifier is
rommon to all these machines and one
implifier could do the job for all.
EH IS MACHINE WAS ON VIEW
\T CHICAGO -in an experimental
nodel developed for the exhibition
jy the Kalart — Victor people. We
tlon't know that this will ever be more
than an experiment — but we hope
sincerely that these folk from Plain-
kille, Connecticut will develop this
poncept of audiovisual equipment
[nore fully.
In this regard, is it not practical
to supply each classroom with an audio
amplifier as standard? Then the acti-
ifating components (projector, re-
corder, tuner and record player) could
be portable. Loudspeakers in this sit-
uation could easily and naturally,
then, be standard classroom equip-
ment and could be so located to give
the best listening opportunities. Add
to this a simple jack arrangement so
that a single headphone set — or a
multiplicity of headphones can be used
For individual or group listening. We
approach then the fundamental of
the listening laboratory — and make
the equipment immediately available
to every classroom.
Such an arrangement, let us hasten
to say, does NOT erase the need for
other audio equipment. The situation
may well arise — and probably will
arise — in which a majority of the
students will be viewing a film or
auditing a recording — while one or
a few may be using independent audio
equipment, also with headphones, for
entirely different purposes.
This, then, is the beginning. Cer-
tainly this NAVA demonstration is not
the 'end' and we have not reached the
audio millenium. Indeed, we are just
beginning to use the audio devices to
their greatest advantage in instruction
—and we are yet to supply the essential
instructional materials. Perhaps next
year they'll be shown in greater num-
ber and variety.
In any case, we'll continue to "keep
an ear to the ground" for you.
Do you have a student in Plane
Geometry who needs help? Does that
student need a "quick review" or a bit
of pre-examination "cramming"? The
outright reading of the axioms and
postulates offered on the recording
"Plane Geometry" (Audio Educational
Aids, Box 250, Butler, Missouri) may
be useful. This record reviews, in
something less than an hour, practi-
cally an entire high school course in
Plane Geometry. Following the read-
ing of the axioms and postulates the
student is introduced to the theorems.
These are read as statements, sugges-
tions are offered for their proof, and
then they are reread. Geometric terms
are stated and defined and suggestions
are offered for solving a variety of
problems.
This is a good presentation of fun-
damental data. To understand the re-
cording, the student will have to have
had considerable previous training in
the area. No visual material accom-
jjanies the disc, and it is hardly in-
tended as a "do-it-yourself" course —
nor should it be used that way.
Audiotape "speaks for itself" in a spectacular recording
-available in a money-saving offer you can't afford to miss/
DETAILS OF THE PROGRAM
The program includes these
colorful selections:
Tschaikowsky . . Russian Dance
Sibelius from Finlandia
de Falia Dance of Terror,
Ritual Fire Dance
(El Amor Brujo)
Brahms from Symohony No.
4 in E Minor
Khatchaturian. . Saber Dance
Stravinsliy Infernal Dance,
Finale (Firebird
Suite)
Beethoven Ode to Joy
(Symphony No. 9
in D Minor)
DETAILS OF THE OFFER
This exciting recording is
available in a special bonus
package at all Audiotape deal-
ers. The package contains a
1200-foot reel of standard
Audiotape (on IH-mil plastic
base) and the valuable "Blood
and Thunder Classics" pro-
gram (professionally recorded
on standard Audiotape). For
the entire package, you pay
only the price of two boxes of
standard Audiotape, plus $1.
Here's a reel of musical excitement that
belongs on every tape recorder. "Blood
and Thunder Classics" is a program of
great passages of fine music, specially
selected to show you how vibrant and color-
ful music can be when it is recorded on
Audiotape.
"Blood and Thunder Classics" is avail-
able RIGHT NOW from Audiotape dealers
everywhere. (And only from Audiotape
dealers. ) Ask to hear a portion of the pro-
gram. Then, take your choice of a half-
hour of rich stereo or a full hour of moiiau-
ral sound — both at 7% ips. Don't pass up
this unusual opportunity.
H ItAM MAM
AUDIO DEVICES, INC., 444 Madison Au«.. NY. 22. NY.
In Hollywooil: 940 N. Fllrin Ave. • In Cnicqt: 5428 N. Milwniktt AM.
EdScreen & AV Guide — September 1959
485
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
"Health in Our Community," Encyclopaedia Britannica Films
Health In Our
Community
(Encyclopaedia Britannica Films, 1150
Wilmette Avenue, Wilmette, Illinois)
13 minutes, 16mm, sound, black and
white, 1959. |75.
Description
Health in Our Community gives
insight into the relationships among
the functionaries in the community
health program as they cooperate to
detect communicable diseases in the
early stages, isolate and treat sickness,
administer preventive medicine, en-
force sanitary conditions in public
places, and prevent the spread of con-
tagious diseases throughout a com-
munity by quarantine. This presenta-
tion introduces an intermediate grade
girl in a familiar situation with which
the audience can identify, and portrays
sequences to organize and explain the
diverse but related duties of com-
munity health fighters.
The camera pans the classroom of
busy pupils and comes to rest on Betty,
who is ill. The teacher takes Betty
to the school nurse. Seeing some un-
usual red spots, the nurse sends Betty
home, having diagnosed her illness as
measles. At home the doctor visits
Betty, confirms the nurse's diagnosis,
and tells her to stay in bed while she
recovers. Meanwhile the doctor writes
a report to the department of health
telling of Betty's contagious disease
and her isolation for treatment.
Dr. McNally, the head of the depart-
ment of health, reads the report of
Betty's illness and has it filed in a
drawer labeled "Contagious Diseases."
The narrator explains that these kinds
of diseases should be isolated for treat-
ment, and the following scene of a
conference comes on the screen while
the narrator continues to explain the
cooperation among family doctors and
the health committee to find and
isolate contagious diseases to keep
them from spreading.
The next sequence deals with pre-
vention of diseases by vaccination and
enforcement of sanitation. This is
illustrated by the vaccination of a
small boy. The narrator explains that
and the working of the laboratory
where tests for dangerous genus are
made and studied. Following scenes
deal with the inspection and testing
of milk and water samples in a
laboratory.
The ominous tones of the music
rise and a shot of a kitten scrounging
in a filthy alley that is littered with
waste and garbage is shown. The
dangers of spreading disease germs
here are obvious and the work of the
health departments in controlling
them is pictured.
Following a transition from a
crowded city street to scenes of the
community — children and their moth-
ers at a meeting with the town's doctors
for examination of children, a special
class for handicapped children, a man
getting a chest x-ray, and a nurse visit-
ing a home-bound patient — represent
the civic cooperation of the health
fighters to detect diseases and point up
some of the health services of the
community.
Reports of a case of typhoid fever
set off a rapid inspection. The typhoid
carrier is located and treated. The
narrator explains how a man inno-
cently infected the patients, even
though he, himself, was not ill. The
carrier having been found, the points
on the city map which located the
danger spots are removed to signify the
end of a crisis and the tempo of the
film returns to normal. Betty recovers
from her measles and the doctor certi-
fies that she is well. Next is shown as
she reports to school and is enthusi-
astically welcomed by her friends. The
pupils in the audience are challenged
in the next sequence to do their parts
in guarding communitv health. They
are advised to keep a clean house and
town, and stav in bed when they have
a contagious illness.
The ending sctiuence relates the
familiar policeman and fireman, who
fight to protect citizen's rights, to the
laboratory technician, the doctor, the
nurse, and the whole staff of a health
department that fight germs and di-
seases. The closing shot pictures a
smiling, healthy girl walking down a
city street as the narrator tells that all
are fighters to make your town and
Betty's a happy and healthful place to
live.
.Appraisal
Health in Our Community serves to
focus the acti\ ities of the workers in
the departments of health, the com-
munity volunteers, and the medical
profession around a systematized ef-
fort to protect the health of the com-
munity. Elementary children should
understand the presenLjuion and get
some insight into the relations among
various occupations that comprise the
public health program of a commu-
nity. The film also indicates that each
person has a responsibility to co-
operate in keeping the community free
of contagious diseases.
The integration of activities at a
relatively simple level of explanation,
the use of pertinent visuals and ap-
486
EdScreen & AV Guide — September, 1959
propriatc inusit eftects, and tlif
ihatiges of pace for dramatic effect
in- strong points of the film. Although
the vehicle of the film storj' was not
followed through and its transitions
«)iiR'timcs latked smoothness, the total
effect of the film is pleasing and its
message is dear.
— William A. li'heeler
Insect Foods
(Pat Dowling Pictures. 1056 South
R.ol)ertson Boulevard, Los Angeles 3.5.
California) 14 minutes, 16mm. soinid.
:olor, 1959. $135.
Description.
Insect Foods — through use of close-
ups of insects, descriptions of their
ife cycles, and their characteristic
feeding habits — presents an oppor-
tunity to observe a number of insects
found commonly throughout .America
md points up the fact that insect
feeding habits are of great economic
niportance to man.
A katydid, for example, is shown
teding on a leaf, but the film indi-
ates that even though katydids have a
remendous ap])etite they are not an
-conomic problem because birds and
Jther small animals eat them, thus
controlling tneir numbers.
Next, the larvae of a beetle are pic-
tured feeding on stored grain. The
film then pictures the dormant, pupal
stage. It shows adult beetles in the
grain and tlescribes them feeding and
reproduting to start again the life
cycle of this insect pest. The larvae of
the Polyphemus moth are shown de-
vouring leaves; then close-up views
feature, its suction-like feet. The nar-
rator points out that the larval stage
is well camouflaged. It shows the
(aterpillar of this moth spinning its
cocoon. Through a window cut in the
cocoon the caterpillar can be seen
undergoing metamorphosis. The ex-
terior of the finished hard, leathery
cocoon is also depicted. The sequence
is completed by showing a mounted,
adult Polyphemus moth.
The film continues picturing a wasp
moth as it lays its eggs. The hatched
larvae are shown feeding by boring in
a living tree; the life cycle is completed
by the adult which emerges from the
pupa. Termites are shown as they
tunnel through a dead log on the
forest floor thus helping to speed its
decomposition. .So, these insects, which
are thought of as being harmful, assist
in the vital process of soil formation.
Larvae of the carpet beetle are house-
hold pests but they also have useful
activities. The film pictures a number
of these larvae feeding on a dead
butterfly, eventually reducing it to
dust. This enriches the soil which
helps to support the plant and animal
life that is yet to come. The adult of
the clothes moth is shown as the nar-
rator indicates that this insect has a
well earned bad reputation; however,
not the adults but the larvae do the
damage. Larvae are shown as they
feed on woolen material. Following
is a close-up of adult fleas and then a
cat being annoyed by them. The film
shows the larvae on the dead hair of
a rug and the pupal stage of the flea.
.\ praying mantis is shown in its
characteristic pose as it captures a fly.
The mantis is useful because it preys
upon harmful or annoying insects;
however, occasionally, it will feed upon
beneficial ones, such as bees. The last
insect shown is the interesting ant
lion. A microscopic view of its power-
ful jaws is shown; then it is pictured
digging its conical pit in the sand. An
ant falls into the pit and is immedi-
ately caught in the ant lion's waiting
jaws.
The film concludes by telling that
every plant and animal in the entire
world provides food for some kind
of insect.
"A prism deri\cs its name from Ihc stiapc of its base."
Junior Higfi - High School J 8 minutes
Color — $150.00 each
B & W — $75.00 each
^r:)va;ra
FILM PRODUCTIONS, INC.
1821 University Ave. (Distribution Office)
St. Paul 4, Minn.
DISCOVERING SOLIDS
A series of three films applying mathematics
principles to space perception.
I VOLUMES OF CUBES, PRISMS,
AND CYLINDERS
II VOLUMES OF PYRAMIDS,
CONES, AND SPHERES
III SURFACE AREAS OF SOLIDS
Art, animation, and inodel deinonstrations
help develop formulas for finding volumes
and areas of solids. Live footage shows the
use of these formulas in practical situations.
Carefully produced under the supervision of
Dr. E. H. C. Hildebrandt of Northwestern
University's Department of Mathematics,
these films meet the demands of the revital-
ized mathematics curriculum.
Preview Prints Available
lEdScreen & AV Guide — September, 1959
487
THREE MAGNIFICENT, HIS-
TORICAL DOCUMENTARIES,
PRODUCED BY WPIX-TV,
NEW YORK CITY
THE SECRET LIFE OF ADOLF
16mm, b/w, sound — 50 minutes
Rental: $25.00 — NO SALES
16mm, b/w, sound — 50 minutes
Rental: $25.00 — Sale: $200.00
16mm, b/w, sound — 50 minutes
Rental: $30.00 — NO SALES
" ... SO impressive, so exciting, so thrill-
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"... tremendously exciting, vivid, dra-
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and impressive ..." — POST
Available exclusively and for a limited time
only, from
FILMS OF THE NATIONS
62 W. 45 St., New York 36, N. Y.
Telephone MUrray Hill 2-0040
A 4 page descriptive folder with full informa-
tion will be sent upon request, free of charge.
Appraisal
Insect Foods does an admirable job
of presenting familiar insects and their
less familiar feeding habits. Its absorb-
ing content coupled with its technical
excellence will hold the attention of an
audience range from primary children
through adults. In the schools, it will
probably be most useful on the inter-
mediate and junior high level with
some use in senior high; however, in
addition, farm groups will be interested
in its economic implications and house-
holders in its presentation of the habits
of fleas, clothes moths, carpet beetles
and termites. Since several examples of
complete metamorphosis are given, a
secondary purpose of the film could be
to present the life of certain insects.
Also, it shows that some insects, such
as, termites, commonly thought of as
being only destructive, have very use-
ful functions in their natural habitats.
This may help to quell the desire of
many people to spray, squash, or
"skedaddle from" all insects, whether
primarily beneficial or harmful.
— George Vuke
Explaining Matter:
Molecules In Motion
(Encyclopaedia Britannica Films, Inc.,
1150 Wilmette Avenue, Willmette, Il-
linois) 11 minutes, 16mm, sound, color
or black & white. 1958. $120 or $60.
Description
The film demonstrates evidences of
the existence of molecules and relates
the characteristics of solids, liquids,
and gases to molecular motion. Using
time lapse photography, the film shows
the loss of water from a glass during
a week. Animation is used to explain
the abstract process of evaporation.
Water is used to illustrate the charac-
teristics of a liquid as the film shows
water assuming the shapes of various
containers. Ice demonstrates the char-
acteristics of a solid, and the relation-
ship of the solid and liquid states to
molecular motion is shown as the ice
is melted. The film uses boiling water
to show the transformation of a liquid
to a gas. These changes of state are
defined as physical changes resulting
from the increase or decrease of molec-
ular motion.
Pressure is demonstrated as heated
air blows the cap off a glass jar. This
leads to the definition of pressure as
the force of molecules against a sur-
face. Increasing pressure by adding
more molecules is portrayed as a bal-
loon is blown up. The relationship
between molecular motion, physical
state, and heat is further emphasized
through the use of dry ice, solid carbon
dioxide, and liquid air.
The film ends with the generaliza-
tion that molecules are known to exist
from their motion, and that molecular
motion explains the solid, liquid, and
gaseous states as well as pressure.
Appraisal
Explaining Matter: Molecules in
Motion {jrovides a simple introduction
to the concepts of the status of matter
and the results of molecular activity.
The use of simple animation makes it
possible to better understand the ac-
tions of molecules and to infer their
presence from the evidences of their
actions. The film is strengthened
through its use of materials common
to the everyday experiences of its au-
dience. It will be useful in the inter-
mediate grades as an introduction to
the study of molecules, as an aid to
the growth of understandings in the
unit, and as a summary. Molecules in
Motion is the first of four films in the
series Explaining Matter.
— Merlyn Herrick
Rescue Breathing
(American Film Producers, 1600
Broadway, New York 19, New York)
22 minutes, 16mm, sound, black andi
white, color, 1958. $110, $200.
Description
Rescue Breathing provides a series
of dramatic demonstrations of acci-
dents in which a person's natural
breathing is unable to function, and
uses laboratory experiments and ani-
mation to explain the theory of mouth-
to-mouth breathing.
As an ambulance hurries through
the city and arrives at a home only in
time to remove the body of a suf-
focated woman, the narrator poses the
opening question — "what would you
do if found near a person needing help
to restore his breathing?" To demon-
strate this method, which is a more
efficient means of resuscitation than the
older arm-lift method, a re-enactment
of the laboratory research on rescue
breathing is shown. In this portrayal a
volunteer doctor has received a dose of
curare, paralyzing him to the exent
that he can no longer breathe. A nurse
tilts back his head, pulls his lower jaw
out to remove the tongue from its*
blocking position over the air passage
at the back of the throat, pinches hi*
nostrils closed with her other handj
and places her mouth over his to blow
in rhythmically the air needed to
keep him supplied with sufficient*
oxygen. A large scale oxygen meter
shows the content of oxygen in the
blood during a no-breathing spellJ
when the arm-lift method is appliedJ
when using an oxygen mask, and
when the mouth-to-mouth rescut
488
EdScreen & AV Guide — September, 1959
breathing is used. In the first two
instances the oxygen count drops fairly
rapidly, while during using either
the oxygen mask, or rescue breathing
the oxygen content of the blood is
maintained at a near-normal level.
Animation is used to point out more
clearly what takes place when using the
rescue breathing method.
Typical situations in which rescue
breathing can be utilized are enacted.
A scoutmaster rescues one of his boys
from drowning, a doctor revives a vic-
tim of automobile exhaust, a wife saves
her unconscious husband who received
a severe electrical shock while using
an electric drill, and a school girl
rescues her little sister who is choking
on a part of a burst balloon. Similar
action restores a wounded soldier in
battle and a woman suffering from an
overdose of drugs.
Specific points are stressed through-
out the description of rescue breathing.
No more than twelve to fifteen breaths
per minute need to be given to revive
an adult, and twenty breaths per
minute to an infant. Air breathed into
the stomach can be removed by apply-
ing a slight pressure to the stomach.
The rise and fall of the chest should
be watched for signs that the individual
is receiving air. Return of skin and
finger nail coloring are signs of revival.
In the closing scenes of the film the
basic steps in rescue breathing and
important points that must be kept in
mind are reviewed.
Appraisal
Rescue Breathing makes available a
much desired film for teaching this
technique to persons from the junior
high level to adults. The previewing
committee feels that this production
will be of special interest to teachers
of first aid classes, safety classes, boy
or girl scout groups, industrial training
classes, swimming classes, and parent
groups. Of particular interest are the
reenactmcnts of actual situations in
which the mouth-to-mouth rescue
breathing was used to revive the vic-
tims in various near-fatal circum-
stances; since live demonstrations of
this method are not practical the film
answers a definite need in classes con-
cerned with first aid techniques. The
clearly demonstrated steps prepare any
group for immediate action in this
life-saving procedure.
— /. Robert McAdam
Films for review should be sent
to Dr. Carolyn Guss, Audiovisual
Center, Indiana University, Bloom-
ington, Indiana.
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& AV Guide — September, 1959
489
AV IN THE CHURCH FIELD
by William S. Hockman
"The Harvest," National Film Board of Canada
A Producer Explains
Since January 1st, 1959, Miss Ardis
Kresensky has been Director of Reli-
gious Productions for Eye Gate House,
Inc., Jamaica 35, N.Y., and occupied in
part with the development of a series
of four filmstrips for Primary and
Junior children entitled, "The Story
The Bible Tells." I would like to
share, with her permission, several
short paragraphs from our correspond-
ence. First on the function and char-
acter of the artwork:
"I had quite a time figuring out
whether the artwork was too repre-
sentational. It is representational, of
course, and it doesn't always communi-
cate theological meaning. But, it al-
ways helps tell the story. The pictures
communicate a good deal of emotion
through facial expression, gestures and
settings. They won't obscure the mean-
ing unless the story obscures the mean-
ing by too much entertainment, or, by
losing itself in individual incidents and
details. It is the story we are trying
to tell."
A grand sweep is undertaken in
these filmstrips — /n The Beginning,
God's People, The Christ Child, and
Jesus Our Savior — and such a state-
ment of what the Bible tells in this
broad-brush way is needed. When
the question of 'interpretation' was
490
brought up, Miss Kresensky had this
to say — and I liked it very much:
"We want to tell it with 'no com-
ment' as much as possible. Of course,
all interpretation is 'comment', and
we can't avoid interpretation as long as
we are trying to bring the stories with-
in the understanding of the Primary
child (by) using 'shame' and 'God
couldn't trust them any more", and
'It's all right now' instead of 'Go in
Peace'."
It seems acceptable interpretation.
Unless such a procedure is permissible
and possible, what chance have we of
communicating this body of informa-
tion to the younger children? She con-
tinues:
"But as long as the central theo-
logical truth is left intact, even though
it isn't fully expressed, I think the best
thing we can do is to tell the story
as clearly and as simply as possible. If
the only questions that arise are the
important questions that arise from
the Bible itself, then I think we've
done the job. Where did the tempter
come from? Does anybody know? But
there he is."
On the question of halos in the art
work, we have this reply:
"We are going to take a chance on
halos. .Although almost all of our
teaching pictures these days do without
them, there are still halos on the Old
Masters, and even on something as
relatively modern as Vichon's 'Christ
and The Children'."
.And we hope that she is right in
this. We shall look forward to seeing
and reviewing this new series, obvious-
ly being made with intelligence and
great care. — WSH
Rural Erosion
The Harvest is a 30-minute B&W
dramatic motion picture about a min-
ister in a rural community, and the
social erosion he faces in his people
and in himself. Keyed to this year's
study of Town and Country by the
churches of America, this film has much
to say both to city and rural congrega-
tions. It holds the mirror up to both:
to the first to ask if they are helping
solve the problem of an adequate
ministry for the rural areas; and, to
the latter to ask if they are doing
enough to help themselves. Produced
by the National Film Board of
Canada, it is available from the BFC
of the NCC and from local rental
libraries. Excellent treatment of sub-
ject: dramatic: realistic; and with
good general qualities. Highly recom-
mended. Rental $6.00.
Emerging Africa
With the press headlines as they are
it is fitting and timely for the churches
of the U.S. to be studying Africa and
her peoples this fall and winter. It is
good to have a fine film to aid in this
study, and in New Faces Of Africa the
National Council of Churches, through
its Broadcasting and Film Commission,
has produced an outstanding film. The
content is excellent, the photography
fine, and the whole production has a
nice professional gloss.
Its excellence begins with the gen-
eral continuity narration. It is done by
an African, a handsome man and a very
ingratiating personality. Dr. Mungai
Njoroge (Moon-guy Jo-ro-ge). Born in
Kenya, inspired to work for his people
by a missionary, Mr. Njoroge arrived
in the U.S. in 1951 with a bachelor's
degree in hygiene and little else. In
1959 he returned to his home, a gradu-i
ate in medicine of Stanford University,
an excellent command of English, and
with two years internship in two out-
standing medical centers.
What does he say of emerging
Africa? "Poverty, ignorance and disease
EdScreen & AV Guide — September, 1959
are the f^reat problems in Africa. But
there is another— finding a faith to live
by. Witiiout it, even independence
will not be true freedom." So, he will
give his life to faith and medicine!
In this 29-minute color and or B&W
fihn Africans speak. A pastor tells of
his strong and self-reliant church; a
nurse tells of her upbringing, training,
present work and hopes for Africa; a
cliieftain tells us of changing old
economic patterns into new ones; an
office worker in Leopoldville tells us
why he can never again be content to
be ruled from a European capital.
.\n African editor speaks; brilliant,
young and mission trained Tom
Mboya tells us of self-government and
independence. This is good. So often
have others spoken for Africans. Now
we hear their story while seeing them,
their people, their cities, their way of
life via fine photography. What if their
English is not as clear as your ear is
used to. This only adds an authentic
note. Here is a superior film. Let's
use it to the full: with youth, adults
and if care is taken, with Juniors as
well. From your AV dealer. (See cover
of June issue.)
Rembrandt Film
If you are looking for a program
for mature adults of your church, club,
or community why not try giving an
hour to the artist Rembrandt, whose
S.'iOth birth anniversary has brought
forth new books and new films? Why
not a 1.5-minute review of the book
"Rembrandt and The Gospel," by
W. A. Visser t Hooft (Westminster
Press), plus the 14-minute color film
Rembrandl: I'oel oj Light (from Inter-
national V\\m Bureau, ,57 E. Jackson
Blvd., Chicago 1: $4..f)0 rental), plus
a I5-minute lorinn on his life, religion
and art? The film can be counted on
to do its part well.
Filmstrip Notes
It is one tiling to show children
about growing plants, about growing
animal babies, about things around
you, even about the land, the sky and
the heavens, and then quite another
thing to stimulate them to find out
about these things for themselves. We
suppose when science is presented to
grades One and Two that the accent
will need to be on showing and tell-
ing rather than upon investigation and
finding out. It was, perhaps, this
"finding out about" in the first half
of every title in SVE's Basic Primary
Science — Group One that bothered
us. .-\gain, we thought that here would
be the place for some fine color
photography, and instead we are given
full-color original art. I have no ob-
jection to the captions. They get the
job done, better than the art. On the
look-out for nature materials useful
in the lower grades of the church
school, in vacation church schools, and
in week-day schools, I wish that I
could be more enthusiastic about this
series of six. T find it only acceptable
for use in the church school. From
SVE; S4..')0 each; |24..')0 complete and
boxed; write for descriptive materials.
QuoVadis — Church Audiovisuals:
6y W illUtni F, Kruse
\\ liither goeth — church AV pro-
duction — distribution — evaluation —
utilization — communication? Some
thirteen years ago Rogers and Veith'
raised the same questions concerning
the status and development of the mo-
tion |)icture in the service of the
churdi. They suggested that this de-
velo|)ment had moved in what thev
called three "waves" - 1895 - 1919;
1920-1930; and 1931-1946, their time
of writing. Disregarding some room
for question as to the exact dates
chosen as division points there was
logic in these time zones. From the
invention of the motion picture until
the early '20s churches had practically
no films other than those from the
theatrical field; the '20s and early '30s
saw a start made in production directly
for church use; and by the mid-'40s
the interdenominational Religious
Film Association was distributing some
250 films, most of them technically ac-
ceptable by the non-theatrical stand-
ards then prevailing.
Today, these materials have in-
creased more than ten-fold, and the
number of producers has more than
trebled. The religious film field repre-
sents an annual budget of $13,900,0002
for production, distribution and equip-
ment. .-\ single denomination reports
exp;;nditures of over $().000,000 on its
television film program during eight
years of telecasting.
Virtually universal recognition pre-
vails of the importance of audiovisuals
for better teaching
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EdScreen & AV Guide — September, 1959
491
but some questioning also as to
whether the right materials are being
produced for the right purposes, and,
even if so, whether they are used to
proper advantage. The time has come
once more to take stock of where we
stand, whence we have come, and
whither we are going.
Wanted — Facts
This stock taking must be more than
a pleasant meeting of minds or sub-
jective exchange of generalities. Fif-
teen years of "Green Lake" and in-
numerable seminars on denomina-
tional and/or regional scale have
helped us clear our thinking, appraise
our needs, develop our skills. The
areas in which a dearth of films was
noted by the workshops of a decade or
so ago are now for the most part sup-
plied. The Methodist seminars (1946-7)
which brought together each year some
two score invited AV leaders and re-
source experts for a three-week period
of study and discussion listed among
these areas — Bible, Jesus, Paul, Chris-
tian family, evangelism, stewardship,
witness, missions, church vocations,
skills, arts, and the special interests of
children, youth, teens, and parents.
In the opinion of producers and de-
nominational leaders alike there are
more materials today in each of these
areas than are being put to effective
use.
Who Uses What — and Why
— and How?
Just how much are they being used?
How effectively? For what purpose?
By whom? The time has come for basic
factual research into the patterns of
producer-distributor-user relationships.
Research — not opinions, not guesses,
however qualified or self-assured may
be the guesser. So many of us are there
who "know" so much that may not
really be so at all.
The basic data are readily available
in the records kept by the producers
and by wholesale and retail distribu-
tors. It will cost money to gather,
collate, analyze and interpret them.
But valid policy and program can be
built only on a solid factual base. A
statistically valid data format, once
the questions and issues are clearly
defined the material on which an-
swers are to be based may come at
relatively low cost from the sources
themselves. The costs of collating and
analyzing would not be too heavy if
shared by the chief likely beneficiaries.
Wanted — Research . . .
A consideration of the extent and
methodology of research in audiovisual
education in school and government
service, and recently in mass com-
munication and educational television,
would reveal how far the religious AV
field lags in this resp>ect. Less than one
percent of the degree dissertations on
AV topics deal with church applica-
tions and even most of these theses are
very narrowly conceived. It is time to
remedy this.
... on the Local Church Level
There is need for a thorough moti-
vational research program on the
local church level to find out why cer-
tain materials were selected and by
whom. Why not others? Was it because
of some published evaluation, such as
the Audio Visual Resource Guide or
Educational Screen's Church Depart-
ment? Did the user's experience bear
out that evaluation? Always? When
not, why not? Where was the material
used? How? When? For what type
audience? With what effect — in the
opinion of the leader? User group re-
action? Comments? Would it be used
again? For the same purpose? Same
audience? Different purpose and audi-
ence? When? Why?
Does the local church feel it knows
how to use AV material effectively? If
not, what kind of know-how is lack-
ing? How could it be supplied? By
whom? How? In the opinion of Wil-
liam S. Hockman there is less grass
roots know-how than ever before,
partly because of excessive turnover in
church workers, including the audio-
visual chairman.
Who Is the Church Audiovisualist?
How many churches have one? Who
is he? What does he do? How was he
selected? What are his status symbols?
What is his background in church
work? What is his relationship to the
DRE — how often is he the same per-
son? Relationship to the minister? To
other church leaders? What does the
AV chairman think of his own func-
tion — and functioning?
And What of "Curriculum"?
To what extent is curriculum inte-
gration of AV materials actually prac-
ticed? Under what guidance? How
strictly? Has, perhaps, the heavy un-
qualified emphasis on curriculum pro-
duced a side-effect of deriding and
eliminating all use of motion pictures,
etc., for fund raising, recreation, at-
tendance boosting, "baby sitting" or
other secondary applications of certain
types of film? Does the primary cur-
ricular use of AV ban completely such
periphery uses?
Are Audiovisuals Today
Technically Good?
Clergymen are known still to argue
that if there were "good" films and
filmstrips they would be more likely
to use them. What is a "good" film?
Good for what? For whom? Says who?
Why? If, by "good," content is meant,
what are today's faults and what the
sources of improvement? If technical
quality is meant the same questions
apply. Hockman states that "clergy
say 'get quality up,' not knowing that
it is way above where they think it is."
What of the alleged "Hollywood
influence"? Is it good or bad? Or
partly both? In what way? The pros
and cons were discussed at least as far
back as 1946, at Emory, when Dr.
Frank M. McKibben put it thus:
"We may do many things in this
field of our own. But it is altogether
likely that we will be compelled to
draw upon the technical skill and su-
perb artistry of Hollywood to accom-
plish the ends we seek. We shall need
to learn the method of indirection in
securing certain ends. (Original em-
phasis). We are apt to try to do in this
field what we have unwisely done in
story telling. Not content to tell a
story and let it do its own teaching,
we moralize before and after we have
told the story. Children quickly build
up a defense against such procedure."
Any number of the films and other
audiovisuals produced for church use
now draw on this "Hollywood" skill
and artistry. Is this "good"? Bad?
How? Why? Again — who says so —
and why? Does this apply more par-
ticularly to films custom-made for a
specific denomination? Or to materials
produced for broad interdenomina-
tional use? There is now enough
"Hollywood" as well as non-Hollywood
product for comparison, and broad
enough audiences for research.
Much of current production is
aimed at television, a field untouched
in 1948. Many television productions
subsequently go into group audience
circulation. Are the two media wholly
compatible? What do church audiences
think about this? What do religious
film library booking records show?
Producer, distributor, dealer, user —
all have a vital interest in getting de-
pendable significant facts. Only on
the basis of well-founded factual data
can we know even what questions to
ask. Once we have the questions we
will be able to get and to think about
the answers. And — perhaps even act
on them.
'Rogers, Wm. I,, and Veith, Paul H.:
Visual Aids in the Church, Philadelphia,
Christian Education Press, 1946, 214pp.
^Flory, John: The Economic Itnpact of
llie Audio Visual Field, Journal SMPTE,
August 1957, supplemented in June 1959
492
EdScreen & AV Guide — September, 1959
FILMSTRIPS
by Irene F. Cypher
Living in the
Soviet Union Today
(7 strips, color; produced by the So-
ciety for Visual Education, 1345 Di-
versey Parkway, Chicago 14, 111.; §39.75
per set, $6.50 single strips.) Although
it is much easier to arrange to travel
in Ru.ssia today, relatively few Ameri-
cans have as yet made extensive trips
to this country we need to know more
about. The producers of this series
have drawn upon the photographs
taken by twelve who did visit Russia
in 1957 and 1958, and the result is a
rather comprehensive pictorial account
of home and school life and activities,
agriculture and farming, shopping fa-
cilities, resources and transportation
in modern Russia. Attention is fo-
cused on the cities of Moscow, Kiev,
Leningrad and Tashkent. We see fa-
mous buildings, typical street scenes,
recreational facilities and general ac-
tivities. We become aware of the many
contrasts among the people; the scenes
and activities are those which appeal
both to a photographer and to a stu-
dent of social conditions. There is a
friendly feeling to the series, and it
seems less stilted than some regional
geography materials. Perhaps this is
because the pictures have human in-
terest and show plenty of people going
about their daily tasks, rather than
merely presenting a series of buildings.
It is material to be recommended for
use with any class or group wishing to
know more about what life in Russia is
like today.
The St. La"wrence Seaway
(Parts I and II) (single strips, black
and white; produced by Visual Educa-
tion Consultants, 2066 Helena St.,
Madison I, Wise: $3.75 each.) The
current year has seen the opening of
a great new sea lane which makes it
possible for boats of all kinds to come
directly from the Atlantic ports to
Montreal and on to great inland ports
such as Duluth. Part I of this set,
"Natural Obstacles," shows us the
work which had to be done to over-
come natural geographical obstacles
to this project. Part II, "Building the
Seaway," outlines the steps taken in
carrying out the actual construction
work. The information is timely and
the details included important for un-
derstanding the full value of this great
waterway to both Canada and the
United States and also to world ship-
ping interests.
Understanding
Poetry Series
(6 strips, color; produced by Popu-
lar Science Release, presented by Mc-
Graw-Hill Book Co., 330 West 42 St.,
New York 36, N.Y.; $32.50 per set.)
Really to appreciate poetry and the
part it plays in our lives demands some
understanding of the elements that
enter into the writing of a poem. This
series analyzes the part played by fig-
ures of speech, sound effects, rhythm,
stanza and verse forms, and how to
set about writing poetry. Diagrams
and drawings direct our attention to
the importance of similes, metaphors
and metonymy; metrical foot, iambus,
trochee and dactyl are all illustrated
for us, and stanza, octave and sonnet
are explained. We could wish that a
record had been made to give greater
effectiveness to the units on sound
effects and rhythm; so much of the en-
joyment of poetry is enhanced if it is
expressed properly when read aloud.
The series is well adapted to work in
high school and college literature and
writing courses.
Picture Book Parade
Filmstrip, Series II
(8 strips, color; produced by Weston
Woods Studios, Inc., Weston, Conn.;
$42 per set, |6.50 single strips). It is
always refreshing to find some new
story material available in visualized
form. In this instance the stories are
"Little Toot," "Caps for Sale," "Andy
and the Lion," "The Circus Baby,"
"The Biggest Bear," "The Camel Who
Took A Walk," "Lemtil," "The Little
Red Lighthouse." Booklets provide
the complete story texts, and this mate-
rial can be used many, many times.
Children enjoy hearing stories read
over and over, and this fact should be
remembered when using story film-
strips. They should be encouraged to
provide the story narration on re-
peated showings, and each viewing of
a filmstrip can be made an occasion for
very pleasant language work. In the
original storybooks the illustrations
were attractive, and this same quality
has been retained in the filmstrips.
NEVS^!
A Major Advance In film Reef Consfrvct/oii
PRECISION DIE-CAST ALUMINUM
HUB COMBINED WITH SPECIAL
TEMPERED STEEL REELSIDES MAKES A
TRULY PROFESSIONAL REEL.
MUCH MORE STURDY - TRUER RUNNING
COMPCO reels and cans are finished in scratch-
resistant balced-on enamel.
Be assured a lifetime of film protection with
these extra quality products.
Write for complete informotion.
REELS AND CANS • U mm 400 ft. through 2000 ft.
COMPCO corporation
1801] NO. Sl'.tllLDlNG AVKNUE
CHICAGO 47. ILLINOIS
ManiifaetvreTB of Photographic
Ectipmrnt tor Orer A QVAItTEII el a CKNTJIRY
XXX
EEC
N
B
lUlllllllll
BB
W
PRODUCTIONS..
VA1HAUA.N.T.
Filmstrips Produced by:
Stanbow Productions, Inc.
The United Nations
National Film Board of Canada
Over 100 titles in 8 major Curriculum
areas ■ — AND a Brand NEW set for
DRIVER EDUCATION classes:
YOU-AND YOUR DRIVING
Driver Fitness
Walk Left — Bike Right
Rules of the Road
Signs
Your Responsibility
What Would You Do?
6 Strips in COLOR $28.50
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipment. Stereo, Hi-Fi audio,
school sound systems, training kits, elec-
tronic parts.Wrilefor value-packed Catalog.
ALLliD RADIO
100 N. Western Ave., Chicogo 80, III.
EdScreen Qj AV Guide — September, 1959
493
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
Columbus — Black-and-white, based on
the J. Arthur Rank production starring
Fredric March. 55 Frames. $3.50.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemins of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50. With guide, $7.80.
Qraotest Show on Earth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 os the best picture of
the year. 40 frames. $7.50. With
guide, $7.80.
Ulysses — In full color, 64 frames, o
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An invaluable aid to the
study of the classic. $7.50. With guide,
$7.80.
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames,
explains the background of the story.
Its theme, its significance as an early
attempt to organize a league of nations
and how the United Nations Security
Council is the Round Table of today.
Part Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
A Lesson in Mythology — Explains
Andromedo, the Minotaur, Iphigenio,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
The Glass Slipper — The chorming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Alexander the Greot — Biogrophv of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe ond
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50. With guide,
$7.80.
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50.
With guide, $7.80.
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous play. 48 franrves. $7.50.
With guide, $7.80.
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50. With guide,
$7.80.
Prepared by William Lewin, Ph.D.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
494
EdScreen & AV Guide — September, 1959
New Equipment and Materials
For addresses of the sources supplying
information on which these listings are
based, refer to Directory of Listed Sources,
page 505. For more information about
any of the equipment announced here,
use the enclosed reader service postcards.
NEW EQUIPMENT
CAMERAS, Movie, TV
All-Transistor TV Camera, specifically
designed for school, Industry and gov-
ernment use, is described in detail in
Phiico TV Planning Book (free).
$1445. PHILCO.
For more information circle 101 on coupon
Closed-circuit vidicon-type Camera trans-
mits image to any standard home-
type receiver on any selected channel
from 2 to 6. Simplfied controls can
reportedly be operated by a layman
from printed instructions. Wt. 15 lbs.
3-lens turret, price (with one lens)
$545. Matching I 7" monitor available
$175. SYLVANIA.
For more information circle 102 on coupon
Dage ETV System
Mobile ETV System includes camera and
a roller-mounted mobile console with
three monitor screens. Provision for
addition of extra cameras, film projec-
tor control, audio switching and mix-
ing, video fading and spare sync gener-
ator. Goes through 30" door. DACE.
For more information circle 103 on coupon
CAMERAS, Still
Super Silette LK 35mm Camera, close
coupled exposure meter with warning
signal when light is insufficient; single
window view and range finder.
$89.95; case $10. AGFA.
For more information circle 104 on coupon
CAMERA ACCESSORIES
CECO Blimp is now reduced in size and
incorporates a follow focus system
using an external Mitchell viewfinder.
Blimp $1,500; viewfinder $450,
CECO.
For more information circle 105 on coupon
Elwood Foto-Meter, new lower priced
unit (Model 92) makes pin-point
light readings of very small areas, di-
rect from camera position. Electronic;
computes relaitnoship of light, shutter
speed, opening and emulsion factor.
$47.50. FOTOMATIC.
For more information circle 106 on coupon
Pro Junior Fluid Tripod Head carries sili-
cone fluid unaffected by temperature
changes, adjustable tension smoothes
pan and tilt (90 degree); Head $300;
various bases and accessories. CECO.
For more information circle 107 on coupon
Vidicon Camera Mount consists of 3-
wheel collapsible dolly, professional
type tripod and CECO large balanced
Vidicon TV head. CECO.
For more information circle 108 on coupon
PROJECTORS, Movie, TV
B&H "Specialist" Model 399AV, avail-
able only from B&H franchised AV
dealers, features a self-contained two-
speaker improved sound system, a
"cold glass" filter that permits show-
ing any frame as a bright still with-
out danger of film damage, and an
automatic loop restorer that resets
even damaged film without attention
from the operator. 2." f 1 /6 is standard
lens; also available are f 1 /6 zoom lens
(variable 1 Va" to 2 'A") and auxiliary
lenses from %" to 4". This new
model was demonstrated for the first
time at the recent NAVA show. B&H.
For more information circle 109 on coupon
B&H Fiimosound Specialist
MM Supreme — redesigned Moviemite
projector now features safety trips
that stop the projector in case of im-
properly serviced film or wrong thread-
ing. 2000' capacity. Enclosed speak-
er. Wt. 28 lb. $349.50. HARWALD.
For more information circle 110 on coupon
Motion Analysis Projector. Weinber-
Watson modification of the Eastman
Analyst II offers controlled speed 2 to
20 frames per second; single frame
advance or back-up via remote control
box. $795. CEC.
For more information circle 111 on coupon
The KEYSTONE/Standard Overhead Proiector
h availablej for purchase under the
National Defense
Education Act
The Keystone Stanuard Overhead Projector is de-
.signed for the projection of Standard (3i4" x 4") hun-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 214" Slides, Strip Film, and Microscopic
Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number
Combinations tachistoscopically; Solid Geometry with
Stereograms.
In the Modern Languages Category in teaching
French and Spanish with T achistoscopic Units.
Furllur Infoiinalion or a Demonstration by our Local Representative.
E VIEW CO., Meadville, Pa. Since J892, Producers of Superior Visual Aids.
^
Write tor
KEYSTON
EdScreen & AV Guide — September, 1959
495
Pa^owling Pictures
LITTLE ANIMALS
Disclosing the Fascinating
World of Insects — For Pri-
mary Grades.
11 Min. Color — $110.00
Previews Now Available
1056 S. Robertson Blvd.,
Los Angeles 35, Calif.
ETHNIC
FILM
LIBRARY
Fingergames No. 1 Instructional film on
games loved by small children; invaluable aid
for nursery schools, parents, baby sitters.
lOmin sd b&w $65 Rental $5
FREE: Pamphlet "Collecting Folkmusic With
a Movie Camera"
mi^iB
117 W. 46th St., New York, N. Y.
4 SPEED
RECORD &
TRANSCRrPTION
PLAYERS
fVrile for illustrated
catalog
AUDIO-MASTER
I7E. 45thSt., NewYferk
PROJECTORS, Still
Auditorium-Sized Soundslide Projector is
part of extensive line of soundslide
projectors of recorded-impulse auto-
matic as well as remote control and
manual film advance. DUKANE.
For more information circle 112 on coupon
"instructor" Filmstrip Projector uses new-
ly developed 1 50-watt Sylvania prox-
imity-reflector type lamp with ejector
feature to facilitate lamp change.
Push-button film advance; enclosed
Internal film take-up chamber. Full
operating instruction mounted perma-
nently on rear housing. Power cord
permanently attached. Model 1 50.
CRAFLEX.
For more information circle 113 on coupon
Magnifier Pointer built into the Model
V-500 enlarges any desired part of
the projected image for enhanced at-
tention to detail. Light-tight lamp-
house; single and double-frame film-
strips or 2x2 slides. 5" f/3.5 lens
standard equipment; also available 5"
f/2.8; as well as 3", 4", 7", 9" and
n" VIEWLEX.
For more information circle 114 on coupon
Micro- Beam Projector. Attachment re-
places slide projector lens (Series "O"
or "S" — Craflex-SVE) for projecting
microscope slide at a magnifcation of
I 2x per foot of projection distance. A
concentric dial with openings of vary-
ing size permits concentration on any
portion of slide. CRAFLEX.
For more information circle 1 1 S on coupon
Overhead Projectors in 8 different mod-
els and numerous variants in each,
$265 to $480. Accessories Include
tachistoscope, package courses in sev-
eral subjects, roller mounted and
"traveler" carrying cases. VICTOR-
LITE.
For more information circle 116 on coupon
PROJECTION ACCESSORIES
Pixmobile in several models and sizes,
offers a projector stand on 4" wheels,
braked, with sponge rubber top large
enough for motion picture and film-
strip projector at same time; middle
shelf suitable for tape recorder or
player, lower for speaker. 42" table
$32.95. ADVANCE.
For more information circle 1 1 7 on coupon
Tape-Slide Synchronizer. Slides or film-
strip frames electronically advanced;
motivation is a slit positioned in nar-
rative tape by simple device attached
to side of tape recorder. It really
works. Complete kit and installation
instruction $59.95. AUDIOSLIDE.
For more information circle 118 on coupon
24" Picture at 32" Throw is offered by
new 1" f/2.8 projector lens for single
frame 35mm and slide projectors.
Rear element is positioned where nor-
mally located on 2" lens. Model S441
$65. BUHL.
For more information circle 1 1 9 on coupon
SOUND, Equipment & Accessories
Classroom Radio. 5-tube superheterodyne,
transformer powered, €>" dual-cone
speaker protected by "pencil-proof"
metal grille, ferrule rod antenna. 6-
watt output. Completely enclosed
against tampering. Model 222. AU-
DIOTRONICS.
For more information circle 120 on coupon
Correction — the Audiotape Splicer listed
in our June issue is distributed by
Hudson Photographic Materials Corp.,
and not by Emde Products as an-
nounced.
For more information circle 121 on coupon
Editor- Recorder features three separate
heads, solenoid brake control, 3-motor
direct drive, released brake cueing,
push-button controls, throw-over
switch for continuous recordings with
two mechanisms, half-track if specified
at same cost as standard full track.
Model P75AC "Editor" in carrying
case $880. MACNECORD.
For more information circle 122 on coupon
Four Record Players. 4-speed, play all
records up to 12", priced $26 to
$57.50. Top model offers 4- watt
output, dual speakers (8" and 4"),
special jack for earphones. AUDIO-
MASTER.
For more information circle 123 on coupon
Four-track monaural tape recorder, each
track completely independent of the
others on 'A" tape; more than 60 db
channel separation at 1000 cps.
Speeds: 1 %", 3%" and IVi". Selec-
tive erase switch operates on any one
channel without affecting the others.
$349.50 with luggage case and micro-
phone; with remote control foot pedal
$399.50. TANDBERC.
For more information circle 124 on coupon
Hand-Held Microphone "approaching
professional performance" for public
address, paging, etc., features thumb
switch and tilted mike element for
hand held comfort. 50 — 11,000 cps,
high impedance (may be changed to
low by changing connector pin I
$39.50. AMMIKE.
For more information circle 125 on coupon
Language Lab Console master control sta-
tion is designed to enable teacher to
listen in on and talk to any individual
student, record his activities and sup-
ply any desired master program. CAL-
IFONE.
For more information circle 126 on coupon
Listening Corner comprises 12-watt
transcription player with 8 headphone
outlets distributed around the base
for comfortable grouping. 4-speed
(variable) mixer control for phono
and mike, 1 2" speaker; stereo
equipped. CALIFONE. 8pp brochjire
describes 12 models of player- PA's
and numerous accessories.
For more information circle 127 on coupon
Mag-Matic Dual Channel Recorder plays
the automatic self-threading Cousino
tape magazine. "Voice- Flector," at-
tached, permits individual student
practice in lieu of conventional ear-
ohones, r-i-crophone and isolation
booth. COUSINO.
For more information circle 128 on coupon
Matched Microphones (or Stereo Record-
ing, matched within 2 db across, 50
to 15,000 cps range. Unidirectional,
dynamic, super-cardioid pickup pat-
tern; multi-impedance switch permits
matching low, medium or high impe-
dance inputs. SHURE.
For more information circle 129 on coupon
Mobile Sound System operates on 117
volt AC or 6-12 volt automobile bat-
teries. Model AMS-27 "Audiosphere"
has 2 microphone and I phono input;
40 watts peak power; two 1 2" speak-
ers in carrying case and 25' speaker
cables, microphone; $324. Add-a-
Unit 3 speed player mountable on
cover, $55. MASCO.
For more information circle 130 on coupon
Off-Beat Sounds rec FOLKWAYS 12"
LP ea $4.25. Frequency; Sea; New
Music; Steam Locomotives; Science-
Fiction; Satellites; Picasso; South
American Rain Forest.
For more information circle 131 on coupon
Self-contained Sound System. "Audio-
tone," dual speakers (8" and 3")
with crossover network, 5-watt ampli-
fier, 50- foot shielded extension cord.
$79.50 AUDIOMASTER.
For more information circle 1 32 on coupon
Sound-on-sound 2-channel 4-head re-
corder. Two speed ( 7 Viz - 1 5 or 3 % -
IVi ips) direct drive hysteresis sync
motor. Separate record and playback
amplifiers. Many special "pro" fea-
tures. Stereo-stereo Model 728 "Pro-
fessional" less case $759; with 4th
head $800; in case (wt. 50 lb.) add
$50. MACNECORD.
For more information circle 133 on coupon
Stereo Record Player. Includes two 8"
and two 3 '.''2" speakers, 8-tube push
pull dual channel 48-watt peak am-
plifier. $179.50. KOSS.
For more information circle 134 on coupon
496
EdScreen & AV Guide — September, 1959
Magnecord 2-Channel Recorder
Stereo Transcription Player and P.A. fea-
tures two separate 10-watt channels,
each with its own mike and speaker,
for live production of stereophonic
sound as well as playing stereo rec-
ords at any of 4 (variable) speeds.
Can be used as 20-watt monaural
player-PA. Illuminated stroboscope.
Transformer powered. Two 12" speak-
ers, dual cone, metal protected. Model
600V. $299.25. AUDIOTRONICS.
For more information circle 135 on coupon
Sterephonic Headsets. Separation of the
two channels, one to each ear, re-
portedly provides maximum enjoy-
ment from stereo sound without dis-
turbance to others in room. 4-ohm
impedance; 30-15,000 cops; 8-foot
cord and stereo jack. $24.95. KOSS.
For more information circle 136 on coupon
"Tailor-Made" Sound Systems, designed
to meet the public address and inter-
com needs of schools small or large,
draw upon four cabinet types and a
wide selection of standard assemblies;
they are custom assembled at the fac-
tory and shipped ready to install, with
plug-in connections for convenient
hook-up at the job site. RCA.
For more information circle 137 on coupon
Tamper-Proof Tape Dec. Tape cannot be
removed from simplified deck at which
instructor's voice is recorded, and re-
peated land recorded) by student.
Warning flashes as tape comes to end
and stops the recorder without coming
off reel. CALIFONE.
For more information circle 138 on coupon
Tape Duplicating System includes ampli-
fier, 4 recorders, dubbing amplifier,
and spooling mechanism. Less rack
$2330. The units may be purchased
separately. MACNECORD.
For more information circle 139 on coupon
WHERE
THERE'S
A FINE
TAPE
RECORDER,
there's
Irish
BRAND
feno-sheen
tape
note to
NORELCO
owners
To insure
optimum recording quality
ih your excellent machine, the
recommended tape is Irish ^211 .. .
and for uninterrupted recording,
Irish ^724 with its 6 lb. tensile strength
gives you one full hour at 7'/2 i.p.s.
Send for technical bulletin.
ORR INDUSTRIES INC.
Opelika, Alabama
Audiotronics 400 VR Player
Transcription Player and P.A. Model
400 VR, replacing Model 400 V, 12
watt, 4-speed; inputs for mike, radio.
external phonograph or stereo con-
version kit. 12" speaker, 4" tweeter
cone. Wt. 22 lb. With 20% variable
speed control and illuminated strobo-
scope $149.50; fixed speed, no strobe,
$129.50. AUDIOTRONICS.
For more information circle MO on coupon
MISCELLANEOUS EQUIPMENT
Abacus. Ancient reckoning device cur-
rently favored for visualizing number
skills. Six rows of ten counter beads.
93/4" x IW. Walnut. $4.95 post-
paid, EDMUND.
For more information circle 141 on coupon
"Ad- A- Lab" Language Laboratory Fur-
niture provides for instantaneous shift
from isolation booth to conventional
classroom desk; integral wiring per-
mits installation and expansion with-
out change in floor conduiting and
outlets. COUSINO.
For more information circle 142 on coupon
Circuit Board for Electronic Training.
I2'/2" X 91/2" board contains 108
contact cells by which an electrical
connection is established between any
two wires simply by inserting a com-
mon cell. Greatly facilitates "bread-
boarding" and circuit demonstration
and analysis. $21.50. Circuit pads
(50 sheets) for paper work $1.25;
Standard type socket mounts $1.50.
PLA.
For more information circle 143 on coupon
Combination Movie an-l Slide — in mobile,
rear-projection cabinet, with outs'de
push-button controls, microphone,
storage space. 72" high, 60" long,
33" deep. 33x24" screen. STAPLES.
For more information circle 144 on coupon
Custom Console Automatic Film Inspec-
tion Machine. New Model U, avail-
able on rental or purchase or lease-to-
— Overture —
{Academy Award Nominee)
"a moving and impressive film which shows effec-
tive Bllmpses of the many peoples whose well-being
is the roncem of the United Nations ... of
interest to the film critic and those who take an
active pole In the study and discussion of foreign
affairs."
Emily 8. Jones
EDUCATIONAL FILM LIBRARY ASSOC. INC.
IKmm Blark & White • RunnlnR Time: 9 mln.
Rental: ?I.0« Rale: $45.00
Send for Our Luttut CntaUg of Outstanding Film*
CONTEMPORARY FILMS INC.
267 W. 25 St., New York 1, N. Y.
OR 5-7220
midwest office: 614 Davis St., Evanston, III.
DAvi« 8-2411
DONT WAIT
TO PROLONG
THE LIFE OF
YOUR
MOVIE FILM
VACUUMATEI
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
W' Young America
AU giv* - - - at DO extra com Co you
The Faraoii*
V4CUUI114TI
FILM PROTECTIVE PROCESS
SUPER VAP 0 RATE
PROTECTS AGAINST Scr>tcbM. Finjtr-
marks. Oil, Water and Climatic Chan(U
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Process Is Available to
You in Key Cities ThrouRhout the U.S.
Wiite for Information Now
Vacmunau Coip., 446 W. 43td St., N. Y.
EdScreen & AV Guide — September, 1959
497
SIGHT
PLUS
SOUND
PLUS THE
ECONOMY
OF 8mm FILM...
. Complete with
^ \ microphone, in
' j handsome fobriO*
•'^ finished case,
$399.50
with the ELITE
8inm SOUND-ON-FILM
PROJECTOR
With the EUte. your students learn
more, learn faster, learn more thor-
oughly. That's because the Elite en-
ables you to add any pertinent sound
track — voice, music, or both — to eco-
nomical 8mm film. Student interest
and retention are tremendously height-
ened; costs are kept to a minimum.
Think of the convenience! You can
show the same film to junior grades in
the morning that you show to more ad-
vanced grades in the afternoon, kc\ing
the sound track to the level of under-
standing of each grade. You can erase
and re-make the sound track as often as
you wish, with full brilliance and fidel-
ity'. And, the Elite is so rugged, so fool-
proof and simple to operate that you
need no specially trained personnel.
lundherg
3-SPEED, 4-TRACK STEREO
RECORDER — PLAYBACK
Because of its unmatched precision of
manufacture and record/playback fidel-
ity, the Tandberg 5 is the ideal instru-
ment for the educational field. It offers
monaural and stereo recording and
playback for use in the teaching of
speech, music, dramatics, languages. It
will record seminars and conferences
up to 17 hours on a standard 7" reel.
Illustrated is the Tandberg Model 5-2. Com-
plete with two TM-2 microphones, input ond
output cords, supply and take-up reels and
transport luggage case, $51 3.95.
A posfo/ cord will bring you full information.
Address inquiries to Dept. V9
Tandlierd
of America, Inc.
Third Avenue * Pelham, New York
own. Splice detector adjustable to pass
diagonal splices. Magnetic disc brakes.
Film cleaning attachment available.
One year's free service. $2,550.
Rental on 3 months trial $75 per
month. HARWALD.
For more information circle 145 on coupon
Dictation-Transcription Unit. 4" x I 0" x
5'/2", wt. 6'/2 lb.; 1% ips single
speed tape recorder; 2-hr. take.
$179.95; typist's headset and controls
$44.90. Italian made. AMERICAN
CELOSO.
For more information circle 146 on coupon
Dual Lamp Fixture for Demonstration
Easel. Mounts a 20-watt cool white
and a 20-watt black light fluorescent
bulb for either top or bottom illumina-
tion of display easel. $36.95. AD-
VANCE.
For more information circle 147 on coupon
Editor-Viewer. The Kalart EV-8 offers a
table-top action viewer and editing
outfit, including dual-purpose splicer
for either cement or tape splices. 12x
magnification, hooded screen, 30-watt
lamp, single rewind handle controls
forward and reverse motion, slow s-^eed
projection, fast action rewind, price
reduced by $10 to $29.95, including
book "Editing for Better Movies"
(separately 50 cents). KALART.
For more information circle 148 on coupon
Film Inspection Machine, runs at 650
feet per minute, detects breaks, bad
splices, broken frames. $2,250. Also
Model 60 hot splicer $229.50. PAUL-
MAR.
For more information circle 149 on coupon
Four-way Chalk-Tackboard. One side is
a writing surface of Slato- Steel, mag-
netized for "see and move" learning
demonstrations; the other is flannel
over Homosote for both flannelgraph
and tackboard use. BEKARD.
For more information circle 150 on coupon
Cenco Challenger, reportedl lowest priced
copying machine, $85; copies up to
9'/2 X 15" including bound books; no
shielding needed in ordinary lighted
room; 1 10 volt AC or DC; wt. 14 lb.
Electrically driven $105. CENCO.
For more information circle 151 on coupon
Magnetic Chalk- Flannel Board. Alumi-
num steel with green porcelain finish
on one side, flannel on the other. 20
magnets supplied with 24 x 36" size
@ $25.95; 10 with 18x24" size @
$14.95. VISAID.
For more information circle 1 52 on coupon
Mobile A-V Center combines mobile
locked storage space for 1 6mm and
slide-strip projectors, record player,
tape recorder, screen, films, records,
tapes, etc. 36"xl 8"x43 '/2" high. 4"
swivel casters, 2 with brakes. Crey or
green finish. $105. Fitted with disc,
tape and filmstrip cabinets $147.
WALLACH.
For more information circle 153 on coupon
Mylar Splicing Tape for 16mm sinole
perforation and 35mm film $5 for 250
splices. For 8mm, 16mm double per-
foration and magnetic tape 36 splices
79c. HPI.
For more information circle 1 54 on coupon
Nord Wizard office copying machine
makes offset-plate film negatives or
pos'tives, reverse print duplicates, lay-
outs or letters, without extra lights,
cameras, darkroom equipment. $179.
FOTOTYPE.
For more information circle 1 55 on coupon
Perceptoscope combines the projection of
still, tachistoscopic and motion pictures
for reading acceleration and other re-
action skill enhancement. Unique dual
film projection superimposes one film
image unpon another, automatically
regulating its advance. PDL.
For more information circle 156 on coupon
Program Tim.'ng Device utilized punched '
program or time-lapse timing disks,
operates up to eight pieces of electrical
equipment having individual capacity
of up to 30 amps. Complete with one
30-amp load circuit and one camera
pulse circuit $450. Additional load
relays $30 each. CECO.
For more information circle 157 on coupon
Stacked Storage on Wheels. All metal
units that may be used separately or
stacked on table or mobile cart. Spe-
cific designs for filmstrip, slide, record,
film or tape storage. SMITH.
For more information circle 158 on coupon
Stenomaster dictation and transcribing
unit carries push button controls in
hand-held microphone. 3-hr tape ca-
pacity. Metered indexing. Visual vol-
ume cont'ol. Built-in speaker.
$1 59.50. Numerous dictation, etc. ac-
cessories, CBCA.
For more information circle 159 on coupon
Stereo-Microscope offers 3-D vision for
depth perception, right- left image cor-
rection; 23- and 40-power objectives
in rotating turret; interpupillary adjust-
ment; helical rack and pinion focusing
13" travel). $99.50. Low power sup-
plementary lens attachment add $7.50.
Lenses available 1 5x to 6x for low-
power work. EDMUND.
For more information circle 160 on coupon
"Unistand," a single-column-supported
animation stand usable either vertically
or horizontally; available wall, hori-
zontal or pedestal mounting; counter-
weights for camera concealed within
tube; latest in the "Oxberry" line.
ANEQUIP.
For more information circle 161 on coupon
Verifax Copying Unit
Verifax Book Copying Unit will copy any
page in any book (up to 8'/2xll"
page size I clear to the binding with-
out damage. The exposed matrix is
activated in the regular Verifax Cop er.
Wt. 13 lb. 105-125 volts AC. $185;
canvas carrying case $7.50. KODAK.
For more information circle 162 on coupon
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
Is — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
498
EdScreen & AV Guide — September, 1959
min — minutes (running ttmei
fr-^frames (filmstrip pictures)
li — silent
sd — sound
R — rent
b&w — black 6 white
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH — Senior High
C — College
A — Adult
AGRICULTURE
Cattle Warble Flies mp NFBC 18min sd
col $160 b&w $80. Life cycle of this
parasite, damage to dairy and meat
production, methods used in fighting
the pest. SH C A
For more information circle 163 on coupon
Cotton — Fibre With a Future mp USDA
14'/4min sd col apply. Modern cot-
ton growing, harvesting, ginning and
processing. Research. Versatility and
adaptability of natural fibre. HS C A
For more information circle 164 on coupon
Design for Abundance mp ATLAS 23min
sd col $145. Many plants are shown
to be subject to diseases very similar
to those that trouble humans and an-
imals. Produced for the American
Phytopathological Society. SH C A
For more information circle 165 on coupon
Farmers of Japan mp UWF 29mln sd
b&w $45.22 (USDA). One farmer,
his tools, methods, work and postwar
way of life. JH A
For more information circle 166 on coupon
The Federal Veterinarian in Agriculture
mp USDA )4min sd col apply. The
role of the USDA vet in animal dis-
ease eradication campaigns, his re-
search work and guard at U. S. bor-
ders, sea and airports. SH C A
For more information circle 167 on coupon
Machines for a Land of Plenty fs VEC si
b&w $3.50. Development and effect
of machinery primarily on agriculture.
JH-SH.
For more information circle 168 on coupon
Marketing Research Pays Off mp UWF
1 2 '/2 min sd col $62.85. USDA scien-
tific work to improve marketing meth-
ods, reducing processing and handling
costs, expanding markets for farm
products. SH C A
For more information circle 169 on coupon
Wasted Soil and Water fs VEC 32fr si
captioned b&w $3.50 guide. Effects
of man-caused erosion and conserva-
tion practices to combat with. Int.
For more information circle 170 on coupon
Winning the Livestock Shows 3fs EDUFS
si b&w set ( 3 ) $9. I : The Beef Show.
II: Hog Show. Ill: Dairy Show. HS
C A
For more information circle 171 on coupon
ARMED FORCES — CIVIL DEFENSE
Fallout — When and How to Protect
Yourself Against It mp USDA 14'/2min
sd col $57.50 b&w $22.25. No pre-
view prints. Office of Civil and De-
fense Mobilization film; replaces ear-
lier Facts About Fallout. JH - A
For more Information circle 172 on coupon
Helicopter Orientation: Basic Anatomy of
the Helicopter mp UWF I8min sd
b&w $31.03 USN. Main component
parts of the HTL-5; animated dia-
grams show fuel, electrical and basic
flight controls system. SH C A
For more information circle 173 on coupon
Helicopter Orientation: Introduction to
Rotary Wing Flight mp UWF 30min
sd b&w $58.67 USN. History of heli-
copter development, basic aerodynamic
principles, uses and versatility. SH
C A
For more information circle 174 on coupon
Helicopter Orientation: Operation of the
Single Main Rotor Helicopter mp UWF
20min sd b&w $38.43 USN. Pre-
flight training; effect of controls;
starting and engine check before take-
off; the instruments; securing after
flight. SH C A
For more information circle 175 on coupon
School of the Sky mp UWF I4min col
$93,27. Tour of the USAF Academy
near Colorado Springs. Life and train-
ing of the cadets, jh sh A
For more information circle 176 on coupon
ARTS & CRAFTS
The Appreciation of Pictures (series)
12fs STANBOW si col set (12) $55,
indiv (5) $6. General principles of the
appreciation of pictorial art, illustrated
by paintings by the leading artists of
Western Europe. "Equivalent of a field
tour through many of the most fa-
mous . . . museums." Reviewed
ESAVG 11/58 p574. JH-A
For more information circle 177 on coupon
Art and You mp FA lOmin sd col $100
b&w $50. Small children find self-
expression in various media; more
advanced concepts and interpretations
are studied from examples represent-
ing the differing schools. Reviewed
ESAVG 2/59 p88. SH C TT A
For more information circle 178 on coupon
The Art of Van Cogh fs LIFE captioned
col $6. Color reproductions of more
than 30 of the artist's masterpieces
SH C
For more information circle 179 on coupon
Autumn Color mp THORNE 7min sd col
$70 r$3. Vivid autumn color scenery
with improvised piano background
JH-A
For more information circle 180 on coupon
Craftsmen of Canada mp NFBC 27min
sd col loan. Traditional handicraft en-
couraged as offset to mechanization
of modern life. Sponsored by British
American Oil Co., Ltd., JH-A
For more information circle 181 on coupon
The Many-Colored Paper mp FOLKWAYS
13min col $175 r$15. Also b&w.
Family artwork transmutes newsprint
into fantastic Christmas wrappings.
Pri A TT
For more information circle 182 on coupon
Modern Art — Henri Matisse, Part II.
fs LIFE si col. Numerous paintings,
designs for the Vence Chapel, and
murals painted on tile. Reviewed
ESAVG 6/59. SH C A
For more information circle 183 on coupon
Modern Dance Composition mp THORNE
12min sd b&w $60 r$2.50. Analyzes
the elements of dance composition,
shows students how they can develop
their own ideas into dance forms.
Techniques for preparing the body for
dance movement. SH C A
For more information circle 184 on coupon
John Brownlee teaching with Norelco Tape Recorder: The world-famous Aus-
tralian baritone, beloved "Don Giovanni" of the 1930's and iO's and now Director of
the Manhattan School of Music, tape records with his Norelco 'Continental' a
difficult passage sung by pretty student JUDITH Ingram. Afterwards Mr.
Brownlee played back this section of the tape to show his pupil precisely what
needed further vocal polishing. "A high-quality tape recorder enables the teacher
to let his pupils hear themselves as others hear them," says Mr. Brownlee. "/ find
my Norelco 'Continental' three-speed tape recorder an extremely versatile teaching
tool, especially as it is capable of outstanding faithful, undistorted reproduction of
vocal and instrumental tiinbres." The NORELCO 'Continental' is a product of North
American Philips Co., Inc., High Fidelity Products Division, Dept. 1S9, 230 Duffy
Avenue, Hicksville, Long Island, N. Y.
499
CINEMA ARTS
Have I Told You Lately That I Love You?
mp use 16min sd b&w $60. Some-
what satirical treatment of modern
family life which seems virtually to
eliminate personal contact. Produced
by graduate students. C A
For more information circle 185 on coupon
Producing Educational Television Pro-
grams 4mp INDIANA 30min sd b&w
apply. Titles: Staging for Televisions-
Television Lighting; Television Direct-
ing I & II. C TT A
For more information circle 186 on coupon
The Story of Communications mp DELTA
8min sd col $120. From man's discov-
ery of fire signals to his conquest of
space; animated in modern art and
with original music and poetic style
narration. JH SH C A
For more information circle 187 on coupon
Wirritt-Wirritt mp ROTHCHILD 7i/2min
sd col $90; b&w $40. A film director,
a painter and a poet combine their
talents in this Australian-made aborig-
inal legend of the Rainbow Bird that
brought the secret of fire. SH C A
For more information circle 188 on coupon
BUSINESS EDUCATION
Letter Writing kit EDSS 80 letter parts
on flocked paper for flannel board.
New
16mm
CINE
From Paris!
Pathe
Webo "M" Camera
• Continuous Reflex Viewing— Directly
Through Shooting Lens!
I Variable Speeds— 8 to 80 Frames
Per Second!
• Variable Shutter— from Closed to
180"! No Parallax Worries!
Motorization Provision: Accessories,
Time Exposures— Frame at a Time!
FREE CATALOG — 132
Pages of Photo Equipment
62nd ANNIVERSARY
Greatest Lens Offerings!
Cameras — Regular, Indus-
trial and Scientific! En-
iargers — Solar etc.! Light-
ing, etc.! Accessories —
Write to:
BURKE & JAMES
321 S.Wabash Ctiicago 4
Used by students and teacher to
"build" any type of letter; punctua-
tion, openings, closings, etc. $2.50
plus 15c postage. Companion kit on
Typewriting, $2 plus postage. TT SH
For more information circle 189 on coupon
The Story of the Slidestrip Projecturus
sfs ADMASTER 62fr LP col $20. Out-
lines steps for translating a message
into film or filmstrip, covering mental
imagery, type sizes and faces, layout
and bal?nce. color •statistical data and
charts, etc. C A TT
For more information circle 190 on coupon
EDUCATION
Book Making Town in Liberia fs LITER-
ACY col $5 r$2.50. How a jungle in
West Africa became a literate com-
munity. SH C A
For more information circle 191 on coupon
How Good Are Our Schools? Dr. Conant
Reports ... mo NEAPR 28'/2min col
$170 b&w $75. Visualization of Co-
nant's report on status of secondary
education in the U. S. Narrated by
Ralph Bellamy. Shot at Oakland, Cal.
and Labette County, Kansas, high
schools. Shows how the school pro-
gram of today must fit the varying
needs of the individuals and communi-
ties it serves. HS C A
For more information circle 192 on coupon
FEATURE FILMS
The Charge of the Light Brigade mp
UAA 1 ! 5min. Apply. Tennyson's poem
comes to life in dramatization of siege
of Sebastopol. Errol Flynn, Olivia de
Havilland.
For more information circle 193 on coupon
My Wild Irish Rose mp UAA lOlmin.
Apply. Film biography of famed Irish
tenor Chauncey Olcott. Dennis Mor-
gan, Andrea King.
For more information circle 194 on coupon
GUIDANCE, Vocational
Safety for Sure mp USDA 10%min col
apply. In-service training film in safe-
ty procedures by means of a chalk talk
by Forest Service artist Harry Rossoll.
A TT
For more information circle 195 on coupon
Technology and You mp NEUBACHER
I3min col $130. Role of technology in
transportation, architecture, automa-
tion, motive power and research. Stu-
dent motivation to acquire salable
skills in technological age. Reviewed
ESAVC July 1959. JH SH
For more information circle 196 on coupon
HEALTH, SAFETY
Dogs, Cats and Your Community sfs
HSUS 57fr col LP $5 r$l. Uncon-
trolled breeding of owned animals as
the cause of a 40 million surplus of
unwanted dogs and cats. A
For more information circle 197 on coupon
HOME ECONOMICS
The Great White Way — To Good Laun-
dering mp MODERN 13'/2min col
loan. The role of bleaches in launder-
ing. Sponsored by Purex. SH
For more information circle 198 on coupon
LANGUAGES
Gloria and David (series) 1 4sfs EBF col
LP $175. Introductory Spanish lan-
guage course for primary grades. Over
500 sentences on 1 4 records, support-
ed by captioned filmstrips. Tested K
SCIENCE CONCEPTS
in MIS motion pictures
CONCEPT: Systems of Human Body
Ttie Human Machine
The following systems of the human
body are illustrated and their func-
tions are discussed by comparing them
with their counterparts in man-made
machines: skeletal system, coordina-
tion of muscular and skeletal systems,
digestive and assimilation systems,
nervous system (brain, eye, earl and
the heart and circulatory system.
Upper Elementary, Junior High,
Senior High
16mm sound, color, 15 minutes
V/rite for preview and catalog
MIS material qualifies for pur-
chase under provisions of the
National Defense Education Act
of 1958.
MOODY INSTITUTE OF SCIENCE
Box 25575 E
Los Angeles 25, California
to 8th grade. (25% discount on pur-
chases during 1959) .
For more information circle 199 on coupon
Spanish Instructo-Films (Series) 7mp
ALTS average 16min sd b&w @ $55
per 400. Helpful drawings, lively mu-
sic and oral commentary. Each film
may be used as separate unit and has
its own printed guide. Titles: Pro-
nunciation and Accent; Gender and
Number I and II; Ser y Estar, verbs,
adverbs; Pronumbres Personales; Ver-
bos Regulares I and II.
For more information circle 200 on coupon
LANGUAGE ARTS
Alphabet Conspiracy mp TELEPHONE
60min col loan. Original TV spectacu-
lar now available for school use. The
importance of language is dramatized
in a whimsical Alice in Wonderland
treatment. See feature article in
ESAVC Jan. 1959, and extensive
evaluation ESAVC June 1959. JH SH
A
For more information circle 201 on coupon
MATHEMATICS
Trigonometry overhead transparencies
BRADY 52 transparencies, 69 over-
lays in three coded colors for use on'
overhead projectors. 7x7" mounts.
Color $240, b&w $195. 7 1/2x9 'A"
opening, col $280, b&w $240. SH C
For more information circle 202 on coupon
MEDICAL & ALLIED SCIENCES
Introduction to the Fluorescent Treponak
Antibody Test mp UWF 9min col ap-
ly. Filmograph. C Lab personnel TV
For more information circle 203 on coupon
Monganga mp UNCHC 56min b&w loan
Work of medical missionary. Dr. Johr
500
EdScreen & AV Guide — September, 1959
E. Ross, deep in the Belgian Congo.
Originally presented on TV "March of
Medicine." Narartlon by John Cun-
ther. SH C A
For more information circle 204 on coupon
VDRL Test for Syphillis mp UWF 23min
b&w apply. Filmograph. Lab techni-
cians, C
For more information circle 205 on coupon
MUSIC, Instrumental
The Five-String Banjo mp FOLKWAYS
40min b&w $200; r$ 18.50. Instruc-
tional film and manual demonstrates
and teaches basic strum, fifth string,
hammering and pulling, double thumb-
ing, frailing, 3-finger picking, blues,
jazz, adaptation of guitar techniques.
Slow motion and normal speed.
For more information circle 206 on coupon
PHYSICAL ED, SPORTS
:irls. Let's Learn Softball mp UWF 22
min b&w $110. Teachers and students
encouraged to apply mimetic princi-
ples in learning and teaching the
game. TT JH SH
For more information circle 207 on coupon
PRIMARY GRADE MATERIALS
'inger Games No. 1 mp FOLKWAYS
lOmin b&w $65; r$5. Instructional
film of ways to teach and play nu-
merous finger games popular with
small children. Pri A TT
For more information circle 208 on coupon
•tory Cartoons 6mp FLEETWOOD I reel
col $75 b&w $35; 1 Vi reel col
$112.50, b&w $52.50; 2 reel col
$150, b&w $70. Ugly Duckling (2
reel) the Hans Christian Anderson
tale; The Four Friends ( 1 Vi reel)
who went to sea; Scuffy, the little kit-
ten who ran away (1 reel); Spunky,
the Snow Man, visits Santa Claus ( 1
reel); Rufus and the Rabbit (2 reels);
Lost in the Woods, Bill Badger (2
reels) . Pri.
For more information circle 209 on coupon
Vinnie the Witch fs SVE 36fr si cap-
tioned col $6. Halloween tale of witch
who couldn't scare anybody. Pri Elem
For more Information circle 210 on coupon
RELIGION, ETHICS
larbara's Happy Christmas sfs SVE 40fr
LP col $8.50. Kindly family takes in
seven-year-old from Children's Home.
For more information circle 211 on coupon
Ugging Deep sfs UNCHC 64fr col LP
$10 r$2.50. Rural community youth
project discloses need to dig deeper
into the meaning and mission of the
church. JH SH
For more Information circle 212 on coupon
low We Got Our Christmas Customs sfs
SVE 40fr LP col $10. Primarily for
elementary classroom use, and for
church Christmas programs.
For more information circle 213 on coupon
'II Sing, Not Cry mp UNCHC 28mln col
r$12. Emotional expression among the
Umbundu people of Angola, West Af-
rica, is in song, not tears. No white
man appears in this film showing
pagan life gradually yielding to Chris-
tian missionary infuence. Script by
Monroe Scott, author of "African
Manhunt." SH A
For more information circle 214 on coupon
Let's Sing (series) 4rec BROADMAN 78
rpm 10" ea $1.25. To help 5-8-year-
olds learn about Cod as they enjoy
themselves with music. Titles: Let's
Sing About Creation; . . . Easter; , . .
Christmas; . . . Seasons. Pri
For more Information circle 215 on coupon
We Sec His Light fs CONCORDIA col si
$5. Visualized worship service brings
promise of hope, peace and joy. Se-
lected hymn frames included.
For more information circle 216 on coupon
Where Trails Meet (lOmin) and A Life
for Gueve (12min) mp UNCHC col
r$2 (both). In the first film an Afri-
can mother hesitantly follows her
friends into a mission clinic. The sec-
ond shows the plight of a mission-edu-
cated African girl who is not accepted
by the women of her village. JH SH A
For more information circle 217 on coupon
Youth Audio-Visual Kit sfs UNCHC LP
r$2.50 ea. Titles: We Have This Fel-
lowship; The Faith of a Guy; Gallery
of Witnesses; I Found a New World;
The Measure of a Man; How Wide Is
Our Circle; and Big Enough to Tackle.
SH A
For more information circle 218 on coupon
SCIENCE, Biology
Between the Tides mp CONTEMPORARY
20min col $175 r$7.50. Aquatic and
beach life in tidewater area. JH SH
For more information circle 219 on coupon
VU- GRAPH
Overhead
Projector.
It's unique ! Beseler's new VU-GRAPH is the projector
you use In a fully lighted room. The picture flashes
OVER your head -onto the screen -while YOU face the
class to see who understands, who needs help. Use
prepared transparencies or quickly make your own.
VU-GRAPH projects in black and white or full color:
slides, stencils, models, even your own writing-as you
write ! 4 models including new portable. Teacher oper-
ated-no assistant needed. Free Demonstration at your
convenience. Free Brochure: "Get Your Point Across-
Fait!"
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COMPANY
CRSKY
I
OPTIVOX
i LIGHTWEIGHT PORTABLE EASEL
The newest thing for visual aid is this lightweight, portable
Optivox easel. 29" x 39'/2" steel board finished in "rite-
on" green, adaptable for chalk, charts, or magnets. Alumi-
num legs fold to convert from 70" floor easel to table
model. Net weight, 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Only $44.95
Carrying case and lamp fixture are extra equipment.
f
PIXMOBILE
PROJECTION TABLE
Save time... save storage space. Prepare
your visual presentation in advance on the
portable Pixmebilc, roll it in, show it, store
your equipment on it. Sponge rubber top,
large enough for both movie and slide pro-
jector. Has 4" wheels, equipped with brakes
that hold on incline. Vibrationless. Several
models and heights. 42" taUe only $32.95.
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS
WICHITA, KANSAS
:reen & AV Guide — September, 1959
501
"FIBERBItr' CASES
"THEY LAST INDEriNITELY"
fqwippad with iteel corners, (teal card
holder and heavy web straps.
Only original Fiberbilt Coses bear this
Troile Mark
Your Assuranca
ol finest Quality"
For 16nini Film —
400' to 3000' RmIi
Sold by All Leading Dealers
SCIENCE
FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY HEALTH tr SAFETY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW — Elementary Science Series in
Briliiant Spectracolor
VISUAL
Bm S99E
SCIENCES
Suffem, New York
The House Fly mp EBF 17min col $180.
Second edition of well known subject.
JH SH
For more information circle 220 on coupon
Microscopic Wonders in Water mp
DOWLINC 1 Imin sd col $100. JH SH
For more information circle 221 on coupon
Our Outdoor Friends 6fs CURRICULUM
si col $3.95 ea. Birds and animals in
their natural habitat. Evaluated
ESAVC 6/59. JH
For more information circle 222 on coupon
A Tree is Born mp UWF 29min col
$137.28. USDA production showing
techniques used by research scientists
to produce hybrid pines through con-
trolled pollination. HS C TV
For more information circle 223 on coupon
SCIENCE, Physics, Chemistry
I Choose Chemistry! mp BAILEY 1 5min
col $150 r$7.50; b&w $75 r$5. A
ninth-grader gets a chemistry set for
his birthday and takes it to school. His
Interest in the subject leads to a ca-
reer. JH SH
For more information circle 224 on coupon
SOCIAL STUDIES, Geography, Travel
After the Harvest mp IDEAL 28min col
loan. The function of the Chicago
Board of Trade, world's largest com-
modity exchange, in marketing the
country's agricultural production. SH
C A TV
For more information circle 225 on coupon
Our School Life (Japan) fs OSU 45fr
si col $4. Typical day in life of a mod-
ern Japanese school. El
For more information circle 226 on coupon
St. Lawrence Seaway 104 si MESTON
col. Canals, locks, river, ships in
transit. 26 packets of 4 slides each.
El-A
For more information circle 227 on coupon
Thorncliffe mp CFl 25min sd bCrw $65
r$2.50. Heavy industry valley in Eng-
land; chemical plants, foundries, and
road machinery. U.K. Central office
of Information. SH C A
For more information circle 228 on coupon
SOCIAL STUDIES, Government
A Compass for Agriculture mp USOA
21 '/amin col apply. How the informa-
tion gathered (since 1839) by the
government on agricultural crops bene-
fits the farmer (Revision of 1952 film
of same title). SH C TV
For more information circle 229 on coupon
Stars and Stripes on Display mp INDI-
ANA 14min sd col.
For more information circle 230 on coupon
SOCIAL STUDIES,
History, Anthropology
Chronicles of America (series) 1 5fs
YALE si bGfw Set 1 5 with guide
$97.50; indiv $7. Dramatic milestones
in our country's history. Based largely
on the documentary photoplays and
the 56 volume history set of the same
name. JH SH C
For more information circle 231 on coupon
NEW PUBLICATIONS
Actions for Science Under NDEA explains
Public Law 864 to individual science
teachers. Free. National Science Teach-
ers Association, 1201 16th St., NW,
V/ashington 6, D. C.
Air/Space Age Education. Catalog of
more than 300 free and inexpensive
teaching aids, none costing over $1.
24pp free National Aviation Education
Council, 1025 Connecticut Ave., NW,
Washington 6, D. C.
Castle Films Catalog of 8mm and 1 6mm
movies, 270 titles, 24pp, free from
local dealers.
Catalog of Health Education Materials.
8pp free. Health Education Service,
P.O.B. 7283, Albany 1, N. Y.
Commercial and Business Films. Another
of the sectionalized catalogs of film
rental resources of University of Illi-
nois.
Costs and Efficiency of the Language
Laboratory: R. F. Mallina, Sixth in se-
ries of highly informative booklets.
12pp 25c. MRI.
For more information circle 232 on coupon
"Exploring by Satellite" film guide, in-
cludes background of U. S. satellite
program in relation to I.C.Y. Suggests
related student activities. 4pp free
DELTA.
For more information circle 233 on coupon
Free and Inexpensive Learning Materials;
Revised edition lists over 4,000 pamph-
lets, posters, pictures, charts and maps,
none over 50 cents, most of them free
No mention is made of projected vis-
uals except where a film or filmstrip
happens to be part of a kit or bibli-
ography. 256pp. $1.50. George Pea -
body College for Teachers, Nashville 5,
Tenn.
GE Photographic Lamp Guide. 42pp illus-
trated free. Detailed lists of projectore
and photo applications, by makes anc
models. CELAMP.
For more information circle 234 on coupon
Health Education Materials 1 959 catalog
National Dairy Council, 1 1 1 N. Cana
St., Chicago 4, Ml.
Kodak Books and Guides 1959 lists anc
gives brief descriptions of curren
publications on photographic subjects
Free. EK
For more Information circle 235 on coup
up«H
toiSR
Magnetic Film Recording and ReproM
ing Devices. Technical catalog of pro-
fessional type recorders and sounc
systems. Free. MAGNASYNC.
For more information circle 236 on coupon
The Soundtrack in Nontheatrical Motie*
Pictures: Frank Lewin. Reprint of four
part article in SMPTE Journal. 20pt
$1. SMPTE.
For more information circle 237 on ceupoa
Teaching by Television 87pp. Free. Funt
for the Advancement of Education
477 Madison Ave., New York 22
N. Y.
502
EdScreen & AV Guide — September, 195'
k
rade News
Dowling Shoots Ektachrome
Current Pat Dowling educational films
ire all being shot on the new Eastern
:ktachrome film; release prints are on
:astman color positive. The increased
peed makes for more pleasing scale of
ight and shade in exteriors, and for
'er latitude in lighting interiors.
\dmaster Expands
The entire building at 1168 Sixth
\vcnue, New York, has been taken over
V Admaster Prints, Inc., producers since
he middle '40s of slides for overhead
rejectors and other visual presentation
er\ ices. Same day service and volume
nailing facilities are offered.
hree New Veeps at B-B-C
The growing interest at Brunswick-
ialke-Collender in the school equipment
narket is reflected in the appointment of
hree vice-presidents to direct the School
quipment Division. One promotion goes
D D. E. Warner, heretofore general sales
lanager; W. M. Miller takes charge of
larketing; and J. W. Scalise, heretofore
/orks manager, becomes vp in charge of
lanufacture.
'rint Damage Policy
McCraw-Hill announces a 25 per cent
owanoe on replacement orders for re-
lacement of damaged or worn print of
ne same title. Replacement footage for
o-it-yourself insertion, minimum order
0 feet, color 35 cents per foot, mono-
hrome 15 cents. All measurements are
■om leader start mark, or first frame of
lain title, or last frame of "The End."
animation via Rotary Polarization
American Optical Co., by arrangement
Ith Technical Animations, Inc., has
dapted the principles of rotary polari-
atlon to the "animation" projection of
ansparencies in overhead, stereopticon
r trans-illumined display devices. It is
laimed that this makes it possible to
dd any flow motion, in any direction
id at almost any relative speed, any ro-
itional of radiating action or other spec-
icular pre-designed effects, by adding
le proper strip to the area desired to be
limated.
iim Factor in National Survival
So says Maurice B. Mitchell, president
Encyclopaedia Britannica Films, in
arreting new service-instructional film,
The Unique Contribution," 35 minutes'
)und, color, available on free loan. The
Im goes over much of the material pre-
inted by Mr. Mitchell at two Congres-
onal hearings prior to the adoption of
L-864, and contains numerous excerpts
cm EBF films.
*rr Ups Leslie
Orr Industries, Inc. (note new cor-
>rate name) has named John M. Les-
:, Jr., executive vice president in ad-
tlon to his duties, continuing, as gen-
al manager. Prior to August 1958 he
as with Ampex.
SYLVANIA[ciR@[§BLUE TIP
PROJECTION LAMPS ...for all makes . . . all types . . . in all sizes
Use a Syhania Ceramic Blue Top
in your projector . . . your slides
and movies deserve ihe best!
^SYLVAN I A
Subsidiary of (ccMnuL)
GENERAL TELEPHONE £ ELECTRONICS \1»/
New Sylvania Ceramic Blue Tops are avail-
able in all standard sizes for any projector
... to fill your exact requirements for
clear, brilliant projection.
Blua Tops offer theto luperlor quolltloc
Brighter . . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted tops . . .
machine-made filaments assure pictures bright
as life.
Cooler . . . Ceramic Blue Top is bonded to the
glass for improved heat dissipation . . . cooler
operation assures longer lamp life.
Longer Lotting . . . Exclusive Sylvania shock-
absorber construction protects filaments from
vibration damage.
Sylvania Lighting Productb
Division of Sylvania Electric Products Inc.
1740 Broadway, New York 19, N. Y.
world leader in photographic lighting
CHART-PAK Transparent Tapes made this
projectable chart in 12 minutes 15 seconds
HOW LONG
WOULD IT TAKE
YOU TO
DRAW IT?
/
CHART-PAK printed and solid color transparent tapes are specifically
designed for audio-visual presentations on overhead projectors. They're
ideal for maps, charts, plant layouts, transparencies and slides, as well as
for identification. WiJI not obscure material underneath. In red, blue, green
and yellow, precision slit 1/32" to l" wide, with pressure-sensitive adhesive
backing guaranteed not to melt. Write for full details or see your Chart-Pak
dealer. He's in the Yellow Pages under "Charts-Business."
CHART-PAK saves time • . . saves money!
CHART-PAK, INC. I
ORIGINATOR OF THE TAPE METHOD OF DRAFTING
129 River Road. Leeds. Mass.
Blueprint "Oscar"
The International Association of Blue-
print and Allied Industries has started
an annual achievement award in the
form of a gold statuette, created by the
designer of Hollywood's famed "Oscar."
First winner — Joe W. Coffman, president
of Technifax Corporation. As in the case
of NAVA, manufacturers such as Tech-
nifax are non-voting members of the
Association.
Triple-Screen Travel Show
A 3-projector, 3-screen show (total
screen area 36 x 12 feet) will be a
highlight at the national convention of
the Photographic Society of America,
October 9th, at Louisville, Ky. So sure
is photographer Don Nibbelink, of the
pictures he is going to get on each day
of his pre-planned schedule that he has
made up all his titles in advance.
& AV Guide — September, 1959
503
Advertisement
HELPFUL BOOKS
THE AUDIO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dale. 384 pp. 1400 illustra-
tions. Henry Holt and Co., 383 Mad-
ison Ave., New York 17, N. Y.
$15.00.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16. N.Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dole. 544 pp.
illustrated; and with 49 full-color
plates. Henry Holt and Co., 383
Madison Ave., New York 17, N. Y.
$7.75.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVC,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS. AND TRANSCRIPTIONS.
Compiled and Edited by Walter A.
Wittich. Ph.D.. and Gertie Hanson
Halsted. M. A. Fifth Annual Edition,
1959. Educators Progress Service,
Dept. AVG. Randolph. Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Diffor. Edu-
cational Consultant. John Guy Fowlkei.
19th Annual Edition. 1959. Educa-
tors Progress Service. Dept. AVG,
Randolph. Wis. $7.00.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Material presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete and procticol handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co.. 19
West 44 Street. New York 36, N. Y.
$6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation. By William
Lewin and Alexander Frazier. Illus-
trated. Educational & Recreational
Guides, Inc., 10 Brainerd Road, Sum-
mit, New Jersey. $2.95 on approval.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic anolysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Alpark Educational
Records, Inc., 40 East 88th Street,
New York 28. N. Y.
TRADE NEWS
William C. Stuber
In Memorlam —
William C. Sfuber
William C. Stuber, the man who suc-
ceeded George Eastman as president of
the Eastman Kodak Company (in 1925)
died on June 17, at the age of 95. One
of the foremost pioneers of the photo-
graphic industry, Stuber was noted for
his unmatched knowledge of photo-
graphic emulsions and other basic tech-
nological aspects of the photo industry
and the fields it served. He joined East-
man in 1894, retired as chairman of the
board in 1941, after 47 years of active
executive service. On his retirement in
1941 he was elected honorary chairman
of the board.
Holiday Abroad for Best New Use
An all-expense holiday trip for two to
Brussels and Paris is the prize for finding
the best new use in industry of Beseler's
"Slide-0-Film" transparency film, now
available in width up to 18". Entry
blanks at photo stores, or from the
Charles Beseler Co., 218 S. 18th St.,
East Orange, N. J.
British TV Camera Here
The Marconi Mark IV camera and the
tubes made by English Electric Valve
Company, Ltd., are to be distributed in
the United States by Ampex. The AVi"
image-orthicon tube in the British-made
camera reportedly makes for better vid-
eotaping than the 3" tube of the Ameri-
can made cameras. It is reported that all
controls affecting picture quality of the
Marconi Mark IV camera can be located
in the control room, leaving the camera-
man free to concentrate on photography.
Enter the "Shortstrip"
Audiovisualists have a new word to
learn — "shortstrip." It was introduced
last month in our Encyclopaedia Britan-
nica advertisement of two series of short
(14 frame) filmstrips in color that are
designed specifically for individual view-
ing by students, just as a book from the
classroom library would be read individ-
ually. The strip may be projected also
for class discussion but emphasis in both
the strip and in its accompanying lesson
material is on individual use in hand
desk viewers. The first two series, ea<
containing 12 titles, are "Exploring Wi
Science" and "Learning About People
Complete with plastic hand viewer tl
sets sell for $19.90 each, extra stri|
$1.66 each, extra viewers $1 each.
Sterling Offers
Technicolor Catalog
A free color-processing catalog is o
fered by Walt Sterling Color Slide
Woodmere, L.I., N.Y., via a stampe
self-addressed envelope. Sterling, sourc
of over 4,000 world travel color slide
announces appointment as a franchise
TECHNICOLOR dealer.
43 Videotapers
Forty-three educational television st;
tions affiliated with the National Educ;
tional Television and Radio Center ai
being equipped with Ampex Videotap
recorders paid for by a $2,706,000 grai
from the Ford Foundation. A similar ir
stallation at the NET center at Ann Ar
bor will select and speedily reprodu(
programs for its member stations.
"Audio Record" Discontinued
After more than 1 3 years of public;
tion, Audio Record is being "put out
pasture," according to an announcemei
by Audio Devices, Inc. Although,
stated, other publications now deal adi
quately with "every aspect of high fide
ity," this highly professional and mo
interesting house organ will surely I
missed. The annual "Tape Recordir
Directory" will be continued.
Johnson Hunt Moves
Johnson Hunt Productions have movi
from their former South Pasadena ai
dress and are now located at Film Cet
ter. La Canada, Calif. (Lah KahnYadd
please) .
B-B-C Furniture Tours Museunr
The school equipment line, includii
units housing audiovisual equipment, w
be part of the national "20th Centu
Design: USA" touring collection to
shown at museums in eight major Ame
ican cities, starting with the Albright fi
Gallery, Buffalo, and including Clevelan
St. Louis, Minneapolis, San Francisc
Dallas, Portland and Dayton.
Daylight Projection by Cenan
Pennsylvania Railroad's 125th Anr
versary was commemorated in part
continuous daylight projection of slic
showing some of the road's earliest pi
tures. The Cenarco 3,000-watt proje
tro, with its 4,000 lumen delivery to t
screen, outshone even the most brigh>
lit advertising displays in the bus static
Margery Weiss in Toronto
Margery Weiss announces incorpot
tion of Educational Film Distribute
Ltd., and moving of head office fr(
Ottawa to 47 Dundonald St., Toronto.
504
EdScreen & AV Guide — September, 1 95
Disney Art Exhibits
Museums Show Disney Art
The "Art of Animation" a la Disney
s being shown in art museum exhibits
across the land by means of 33 silent
8mm projectors coupled with Cousino
endless- loop sound tape cartridge players,
plus one 1 6mm sound projector. Three
such displays are presently touring the
museums, which contract for the shows
with the American Federation of Artists,
with Disney footing the bill.
People in the News
George L. Carrington, Sr., Chairman
of the Board of Altec Companies, Inc.,
died June 19, age 57. He was a pioneer
n the design of early radio and sound
motion picture equipment. The con-
struction of the first radio station in New
Orleans was supervised by him, as were
the first sound motion picture installa-
tions by Electrical Research Products,
Inc., beginning in 1928. In 1935 he
became ERPI's Assistant General Operat-
ing Manager, and in 1937, with L. W.
Conrow, organized the Altec Service Cor-
poration of New York. He was a mem-
ber of SMPTE, Motion Picture Pioneers
of America and Acoustical Society of
America.
Philip I Bob) Kranz has been ap-
pointed Director of Educational Film
Sales, Inc., in the Pathe News, Inc. pro-
gram of developing and distributing a
comprehensive library of educational sub-
jects, according to an announcement by
Barnett Classman, president. Kranz has
been with National Telefilm Associates
ind with Cornell Films, and is a former
associate editor of Young America Maga-
zine.
Walt Renner, EBF representative in
downstate Illinois, has been appointed
district manager for Florida.
Carl Schreyer, Bell & Howell vice-
sresident of marketing, announces the
appointment of John Trux as sales pro-
■notion manager, in charge also of prod-
JCt packaging and coordinating of dealer
:ooperative advertising programs. Trux
las been assistant national advertising
■nanager for RCA-Whirlpool Sales.
Robert T. (Bob) Kreiman has joined
^rgus Cameras, as sales manager — na-
ional accounts. He was with Bell &
Howell for nearly 1 0 years, serving as
ludio-visual sales manager between 1955
Jnd 1958.
Clinton H. Harris has been appointed
president of Argus Cameras, a division of
Sylvania Electric Products, Inc., according
to an announcement by Robert E. Lewis
who moved up from that post to the
presidency of the parent company.
Veteran of 25 years experience in
electronic service, William H. Moenter
has rejoined S.O.S. Cinema Supply Cor-
poration, in charge of the servicing of all
types of theatre, kinescope and other
electronic equipment.
Robert L. Withers, Sr., sales manager
of Plastic Products, Inc., takes on the
added title of vice-president. The firm's
Luxout and Dim-out draperies are noted
classroom light control media.
Paul Cox (Coast Visual Education Co.)
in conjunction with John Sutherland Pro-
ductions Inc., heads the new Classroom
Film Distributors, Inc., with expanded re-
sources that will continue in distribution
through the Hall-Hoynes-Pacey-More-
house sales group. Mr. John Sutherland
has established a subsidiary, Sutherland
Educational Films, Inc., with Mr. Ray-
mond Denno as executive vice-presdient,
to extend his industrial facilities into the
educational production field, with two
classroom films completed — Combustion
and Chlorine — A Representative Halogen.
H. Williams Hammer has been elected
president of Wilding Picture Productions,
Inc., succeeding C. H. Bradfield, Jr., who
becomes chairman of the board. Hammer
joined the Wilding company in 1934 and
served as general counsel and vice-presi-
dent. Bradford became president in
1947, on the death of the founder, Norm
Wilding.
Elmer B. Winter, Agricultural Exten-
sion Editor at the University of Missouri,
has taken the place of Les Schlup, re-
tired, as Director of the Information Pro-
grams Division of the U. S. Department
of Agriculture's Federal Extension Serv-
ice.
48-Lessons on Genetics
Beginning next January, McCraw Hill
will place in distribution a 48- lesson
series of instructional films on "Principles
of Genetics." Heading the list of 15
leading authorities in the field who will
present the branch of the science in
which they specialize are three Nobel
prize winners: Dr. Hermann J. Muller
(Indiana University), Dr. George W.
Beadle (California Institute of Tech-
nology), and Dr. Joshua Lederberg (Stan-
ford) . The films are being produced
in the Calvin Studios, under a grant from
the Ford Foundation for the Advance-
ment of Science, made to St. Louis Uni-
versity and educational station KETC-TV.
Directory of Sources for Materials
Listed on Pages 493-502
ADMASTER Prints, Inc., 1168 Sixth Ave.,
New York 36, N. Y.
ADVANCE Furnace Co., 2300 E. Douglas Ave
Wichita, Kans.
AGFA, AGFA, Inc., 516 W. 34th St., New
York I, N. Y.
ALTS — Audivision Language Teaching Service,
100 Church St., Suite 1852, New York 7,
N. Y. '
AMERICAN GELOSO Electronics Inc., 312 Sev-
enth Ave., New York.
AMMIKE — American Microphone Mfg Co.,
Division of GC — Textron, 412 S. Wyman
St., Rockford, III.
ANEQUIP — Animation Equipment Corp., 38
Hudson St., New Rochelle, N. Y.
ATLAS Film Corporation, 1111 South Blvd.,
Oak Park, III.
AUDIO-MASTER Corp., 17 E. 45th St., New
York.
AUDIOSLIDE Corporation, 314 W. Dominick
St., Rome, N. Y.
AUDIOTRONICS Corporation, 11057 Wedding-
ton St., North Hollywood, Calif.
BAILEY Films Inc., 6509 DeLongpre Ave.,
Hollywood 28.
BEKARD— Beckley-Cardy Co., 1900 N. Nar-
ragansett Ave., Chicago 39, III.
B&H Bell & Howell Co., 7100 McCormick
Rd., Chicago 45.
BRADY— Robert J. Brady Co., 3227 M Street,
N.W., Washington 7, D.C.
BROADMAN Press, 127 Ninth Ave., N., Nash-
ville 3.
BUHL Optical Co., 1009 Beech Ave., Pitts-
burgh 33, Pa.
CALIFONE Corp., 1041 N. Sycamore Ave.,
Hollywood 38.
CECO — Camera Equipment Co., Inc., 315 W.
43rd St., New York 36, N. V.
CFI — Canadian Film Institute, 142 Sparks St.,
Ottawa, Ont., Canada.
CONCORDIA Films, 3558 S. Jefferson Ave.,
St. Louis 18.
CONTEMPORARY Films Inc., 267 W. 25th
St., New York.
COUSINO, Inc., 2107 Ashland Ave., Toledo
2, Ohio.
CURRICULUM Materials Corp., 119 S. Roach
St., Jackson, Miss.
DAGE Television, Diy. Thompson Products,
Inc., West 10th St., Michigan City, Ind.
DELTA — Delta Film Productions, Inc., 7238
W. Touhy Ave., Chicago 31, 111.
D0WLIN6, Pat, Pictures, 1056 S. Robertson
Blvd., Los Angeles 35.
DUKANE Corp., St. Charles, III.
EBF: Encyclopaedia Britannica Films Inc., 1150
Wilmette Ave., Wilmette, III.
EDMUND Scientific Co., Barrington, N. J.
EDSS — Educational Supplies and Services, East
Carolina College, P. O. Box 110, Green-
ville, N. Car.
EDUFS — Educational Filmstrips, Box 289,
Huntsville, Texas.
EK: Eastman Kodak Co., Audio- Visual Service,
Rochester 4, N. Y.
FA: Film Associates of California, 10521 Santa
Monica Blvd., Los Angeles 25.
FLEETWOOD Films, Inc., 10 Fiske Place, Mt.
Vernon, N. Y,
FOLKWAYS Records and Service Corp., 1 1 7
W. 46th St., New York 36.
FOTOMATIC Corporation, 2603 Kessler Blvd.,
N. Dr., Indianapolis 22, Ind.
FOTOTYPE, Inc., 1414 Roscoe St., Chicago 13,
GBCA — G B C America Corp., New York 13,
N. Y.
GELAMP General Electric Co., Photo Lamp
Dept., Nela Park, Cleveland 12, Ohio.
EdScreen & AV Guide — September, 1959
505
GENCO — General Photo Products Co., 15 Sum-
mit Ave., Chatam, N. J.
GRAFLEX Inc.,
N. Y.
154 Clarissa St., Rochester,
Chicago Ave.,
1245
HARWALD Company
Evanston, 111.
HPI: Hudson Photographic Industries, Inc.,
Croton-On-Hudson, New York.
HSUS — The Humane Society of the United
States, 1 11 1 E. St., NW, Washington 4, D.C.
IDEAL Pictures, 58 E. South Water St., Chi-
cago 1 .
INDIANA University, Audio-Visual Center,
Bloomington.
KALART — The Kalart Co., Inc., Plainville,
Conn.
KODAK— See local dealer.
LIFE Filmstrips, 9 Rockefeller Plaza, New
York 20.
LITERACY — Committee on World Literacy and
Christian Literature, 156 Fifth Ave., New
York 10, N. Y.
MAGNASYNC Manufacturing Co., Ltd.. 5546
Satsuma Ave.. North Hollywood, Calit.
MAGNECORD, Div. of Midwestern Instruments,
Tulsa, Okla.
MASCO — Mark Simpson Manufacturing Co.,
32-28 Forty-ninth St., Long Island City 3,
N. Y.
Inc., 3801 N. Piedras, El
MESTON'S Travels
Paso, Texas.
MODERN
54 St.,
Talking Picture
New York 22.
N. Piedras,
Service Inc., 3 E.
Magnetic Recording Industries, 126
N. Y.
1 0609 Bradbury
of Canada, Can-
680 Fifth Ave.,
MRI
Fifth Ave.," New York 1 I
NEUBACHER Productions,
Road, Los Angeles 64.
NFBC — National Film Board
ada House — Suite 819,
New York 19, N. Y.
OSU — Ohio State University. Department of
Photography, Columbus 10.
PAULMAR, Inc., 1449 Church St., Northbrook,
III.
PDL — Perceptual Development Laboratories,
6767 Southwest Ave., St. Louis 17, Mo.
PHILCO — Phiico Government and Industrial
Div., 4702 Wissahickon Ave., Philadelphia
Pa.
44
PLA — Plastic Associates,
Laguna Beach, Calif.
RCA Audio-Visual and
Sales, Camden, N. J.
ROTHCHILD Film Corporation
St., Brooklyn 30, N. Y.
SHURE Brothers Inc., 222
Evanston, III.
SMITH System Mfg. Co., 212
Minneapolis 14, Minn.
SMPTE — Society of Motion Picture and Televi-
sion Engineers, 55 W 42 St., New York 36.
STAN BOW — Stanley Bowmar Co., Inc., 12
Cleveland St., Valhalla, N. Y.
500 E. Monroe Ave.,
185 Mountain Road,
Theatre Equipment
1012 E. 17th
Hartrey Ave.,
Ontario St.,
STAPLES-Hoffman, Inc.,
Alexandria, Va.
SVE: Society for Visual Education, Inc
W. Diversey Pkwy., Chicago 14.
1345
1 740 Broad-
Third Ave.,
SYLVANIA Electric Products Inc.,
way, New York 1 9.
TANDBERG of America, Inc., 8
Pelham, N. Y.
TELEPHONE — Bell System, Contact local phone
company.
THORNE Films, Inc., 1707 Hillside Road,
Boulder, Colo.
UNCHC — United Church of Christ, Bureau of
Audio Visuals, 1720 Choteau Ave., St.
Louis 3, Mo.
use — University of Southern California, Dept.
of Cinema, University Park, Los Angeles 7.
USDA: U. S. Dept. of Agriculture, Motion
Picture Section, Washington 25.
UWF: United World Films, 1445 Park Ave.,
New York 29.
VEC: Visual Education Consultants Inc., 2066
Helena St. , Madison 4, Wis.
VICTORLITE Industries, Inc., 4117 W. Jef-
ferson Blvd., Los Angeles 18, Calif.
VIEWLEX, Inc.— 35-01 Queens Blvd., Long
Island City 1, N. Y.
VISAID — Visual Aid Materials Co., 3212 But-
ler Ave., Los Angeles 66, Calif.
WALLACH Cr Associates, Inc., 1589 Addison
Road, Cleveland '3, Ohio.
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this September issue.
The numbers of the advertisers are listed as follows:
NAME (print) -
ADDRESS
ADVERTISED IN THIS ISSUE
YALE University Press,
York 16.
386 4th Ave., New
( 1 I
( 2 )
( 3 )
( 4)
( 5 )
( 6 )
( 7 )
( 8 )
( 9 )
(101
(11)
(12)
(13)
(14)
(15)
(16)
(17)
(18)
(19)
(20)
(21)
(22)
(23)
(24)
Advance Furnace Co. — Pixmobile projec-
tion table, Optivox portable easel, page
501
Allied Radio — everything in electronics,
page 493
American Bible Society — films, film-
strips, slides, posters, page 491
American Optical Co. — AO overhead
delineascope, page 464
Audio Cardalog — record reviews on
cards, page 483
Audio Devices, Inc. — "Blood & Thunder
Classics," sample tape, page 485
Audio-Master Corp. — record and tran-
scription players, page 496
Audio Visual Research — AYR Rateometer
reading learning aid, page 478
Bailey Films, Inc. — "Child, Art and Na-
ture," art films series, page 489
Bell & Howell — Filmosound Specialist
399AV 16mm sound projector, pages
479-482
Beseler, Charles, Co. — Vu-Graph over-
head projector, page 501
Burke & James — Pathe-Webo camera,
page 500
Calitone Corp. — Calitone language labs,
page 484
Chart-Pak, Inc. — Transparent tapes, page
503
Compco Corp. — professional reels and
cans, page 493
Contemporary Films — "Overture," film,
page 497
Coronet Films — educational films, page
459
Da-Lite Screen Co. — projection screens,
page 489
Delta Films, Inc. — "Discovering Solids,"
films, page 487
Dowling, Pat, Productions — "Little Ani-
mals," film, page 496
Draper, L. O., Shade Co. — Draper "V"
projection screen, page 458
Eastman Kodak Co. — Pageant projectors,
page 463
Educational & Recreational Guides, Inc.
— photoplay filmstrips and study guides,
page 494
Fiberbilt Case Co. — film shipping cases,
page 502
(25
(26
(27
(28
(29
(30
(31
(32
(33
(34
(35
(36
(37
(38
(39
(40
(41
(42
(43
(44
(45
146
(47
(48
Films of the Nations — "The Secret Lif
of Adolf Hitler," "Cold War: Berii
Crisis," "The Russian Revolution," filmf
page 488
Folkways Records
film, page 496
"Finger Games,
Forse Manufacturing Co. — darken
shades and draperies, page 462
Graflex, Inc. — Graflex-SVE School Mc
ter filmstrip and slide projector, li
structor 150 filmstrip projector, insid
front cover
Hunter Douglas Corp. — Flexalum
blinds, page 455
Indiana University-
502
"Time," film, pag
Keystone View Co. — Keystone Standar
overhead projector, page 495
Co. — Levolor A'
Levolor Lorentzen
blinds, page 461
Moody Institute of Science — "Th
Human Machine," film, page 500
North American Philips Co. — Norcic
tape recorders, page 499
Orr industries. Inc. — Irish Ferro-Sh
recording tape, page 497
Radio Corporation of America — "Life
Tested" 16mm projectors, page 457
Radio-Mat Slide Co. — slide mats, pag
491
Rapid Film Technique — film rejuve..
tion, page 491
Scripture Press — visual aids, page 491
Stanbow Productions, Inc. — "You ar
Your Driving," filmstrip series, page 49
Sylvania Electric Products — Blue To'
projection lamps, page 503
Tandberg of America — Elite 8mm soun*
projector, stereo record playback, pag>
498
Vacuumate Corp. — film protective pro
cess, page 497
Victor Animatograph Corp. — Victor t6&
Arc projector, back cover
Visual Sciences — educational filmstripv
page 502
Webster Electric Co. — Ekotape recorder*
page 465
Yale University Press Film Service-
social studies filmstrips and other ma'
terials, page 467
Harwald Co., The — Movie Mite I6mr'
sound projector, page 460
506
EdScreen & AV Guide — September, 1 95V
'1
PERIODICAL READINirnOOM
Heceived'^ "^ ^
ONAL SCREEN AND
OCT l4 1959
\UD10VISUAL
IDE
October, 1959
'uppet/' a Frendal Productior> for Television
The Future Of Videotape - - page 326
Disaster Hits AV Center - - page 333
JUST OFF THE PRESS . . .
Comprehensive new book
on overhead
projection . . .
"They See What You Mean"
• Advantages of overhead projection • Principles of transparency design
• Invaluable to teachers, executives, salesmen
Here, in 88 fact-packed pages, is a complete treatise on over-
head projection ... its advantages . . . and how to use it
effectively. Prepared by Ozalid's Audio Visual Department
experts, it contains hundreds of tips on preparing transparen-
cies by every known method, simply and inexpensively. Re-
veals secrets of successful presentation techniques. Tells how
to create visual ideas. Profusely illustrated. "Must reading"
for anyone who is using, or intends to use, overhead projection.
Only $3.75 at your nearest
Ozalid Audio Visual dealer
(listed). If he cannot supply
you, write to: Ozalid, Dept.
I 10, Johnson City, N.Y.
Division of General Aniline & Film Corporation
AKRON. OHIO
AKRON CAMERA COMPANY, INC.
1667 W. MARKET STREET (13)
ALBANY. N. Y.
HALLENBECK & RILEY
562 BROADWAY
ATHENS, OHIO
VERE SMITHS AUDIO-VISUAL SERVICE
42 NO. COURT STREET
ATLANTA, GA.
COLONIAL FIIM & EQUIPMENT CO,
71 WALTON STREET, N. W.
BINGHAMTON, N. Y.
WILBUR VISUAL SERVICE, INC.
28 COLLIER STREET
BIRMINGHAM. ALA.
AUDIO-VISUAL FILM SERVICE, INC.
2114 EIGHTH AVENUE, NORTH
BOSTON. MASS.
SMITH'S PHOTOGRAPHIC STORE
219 MASSACHUSETTS AVENUE (15)
BUFFALO. N. Y.
PHILIP L. BURGER
212 SUMMIT AVENUE (Ul
CHARLESTON. W. VA.
S. SPENCER MOORE COMPANY
118 CAPITOL STREET
CHARLOTTE. N. C.
CHRISTIAN FILM SERVICE
1302 E. FOURTH STREET
CHICAGO. ILL.
THOMAS J. HARTY
SUITE 1618, FIELD BLOG.
135 SOUTH LA SALLE ST. (3)
MIDWEST VISUAL EQUIP CO., INC.
3518 W. DEVON AVENUE (451
WATLAND, INC.
7724 S. CLAREMONT AVENUE (20)
CLEVELAND. OHIO
HARPSTER AUDIO-VISUAL EQUIP.. INC.
13902 EUCLID AVENUE (121
TONKIN VISUAL METHODS, INC.
3910 CARNEGIE AVENUE (15i
COLUMBUS. OHIO
ARLINGTON CAMERA CENTER
2118 TREMONT CENTER (21)
DALLAS. TEX.
TEXAS EDUCATIONAL AIDS
4006 LIVE OAK STREET (4)
DAYTON. OHIO
TWYMAN FILMS
400 WEST FIRST STREET
DENVER. COLO.
DAVIS AUDiO-VISUAL COMPANY
2023 EAST COLFAX (6)
DES MOINES. IOWA
MIDWEST VISUAL EDUCATION SERVICE
2204 INGERSOLL STREET
DETROIT. MICH.
ENGLEMAN VISUAL EDUCATION SERVICE
4754-58 WOODWARD AVENUE
EAST ORANGE, N. J.
OSCAR H. HIRT
191-193 CENTRAL AVENUE
EAU CLAIRE. WIS.
CENTRAL AUDIO-VISUAL SUPPLY
308 E. GRANT AVENUE
FORT LAUDERDALE, FLA.
GORDON S. COOK COMPANY
BOX 2306
FORT WAYNE. IND.
WAYNE CAMERA i VISUAL EQUIP. CO.
1231 E. STATE STREET (3)
FRESNO. CAL.
TINGEY COMPANY
847 DIVISADERO STREET
HARRISBURG. PA.
J. P. LILLEY & SON
938 N THIRD STREET
(P.O. BOX 787)
HELENA. MONT.
CRESCENT MOVIE SUPPLY SERVICE
1031 N. LOGAN STREET
HOUSTON, TEX.
TEXAS EDUCATIONAL AIDS
4614 SO. MAIN STREET
HURON. S. D.
TAYLOR FILMS
79 THIRD STREET, S. E.
INDIANAPOLIS. INO.
INDIANA VISUAL AIDS COMPANY
726 NO. ILLINOIS STREET (4
JACKSON. MISS.
JASPER EWING 8. SONS, INC.
227 EAST PEARL STREET
KALAMAZOO. MICH.
LOCKE FILMS, INC
124 W. SOUTH STKEET
NEWMAN VISUAL EDUCATION CO.
783 W. MAIN STREET
KNOXVILLE. TENN.
FRANK L. ROUSER COMPANY, INC.
315 W. CUMBERLAND AVENUE
LANSING. MICH.
VANS CAMERA SHOP, INC.
1615 E. MICHIGAN AVENUE (12)
LINCOLN. NEBR.
STEPHENSON SCHOOL SUPPLY CO.
935 "O" STREET (1,
LITTLE ROCK, ARK.
GENE SWEPSTON COMPANY
P.O. BOX 3376
LOS ANGELES, CAL.
RALKE CO., INC.
849 N. HIGHLAND AVENUE (28)
VICTORLITE INDUSTRIES, INC.
4117 WEST JEFFERSON BLVD. (16)
LOUISVILLE, KY.
HADDEN FILMS, INC.
6U-614 SO. FIFTH STREET (2)
LUBBOCK, TEX.
SOUND-PHOTO SALES COMPANY
2107-A BROADWAY
MEMPHIS. TENN.
IDEAL PICTURES COMPANY
18 SOUTH THIRD STREET
MIAMI, FLA.
IDEAL PICTURES COMPANY
55 N. E. I3TH STREET (32)
MILWAUKEE. WIS.
PHOTOART VISUAL SERVICE
840 N. PLANKINTON AVENUE (3)
MINNEAPOLIS. MINN.
MIDVVEST AUDIO-VISUAL COMPANY
10 V^EST 25TH STREET (4)
NASHVILLE. TENN.
GRAPHIC REPRODUCTIONS, INC.
716 EIGHTH AVENUE, SO.
NEW HAVEN. CONN.
H B. MOTION PICTURE SERVICE
AUDIO LANE
NEW ORLEANS. LA.
JASPER EWING & SONS, INC.
725 POYDRAS STREET (12)
NORFOLK, VA.
TIDEWATER AUDIO-VISUAL CENTER
29 SOUTHERN SHOPPING CENTER (5)
OAK PARK, ILL,
AUSTIN CAMERA COMPANY
6021 W. NORTH AVENUE
OKLAHOMA CITY. OKLA.
TRIANGLE BLUE PRINT & SUPPLY CO,
525 NORTH ROBINSON STREET
PHILADELPHIA. PA.
OSCAR H. HIRT
41 NORTH IITH STREET (7)
WILLIAMS, BROWN & EARLE
904-06 CHESTNUT STREET (7)
PHOENIX, ARIZ.
KELTON AUDIO EQUIPMENT CO.
808 NORTH FIRST STREET
PITTSBURGH, PA.
APPEL VISUAL SERVICE
927 PENN AVENUE (22)
PORTLAND. ORE.
MOORE'S MOTION PICTURE SERVICE
1201 S. W. MORRISON
PROVIDENCE. R. I.
UNITED CAMERA, INC.
9 PLEASANT STREET (6)
RICHMOND, VA.
W. A. YODER COMPANY
714 N. CLEVELAND STREET (21)
ROCHESTER. N. Y.
KRAEMER WHITE, INC.
46 ST. PAUL STREET (4)
SACRAMENTO, CAL.
McCURRY-SIDENER COMPANY
2114 KAY STREET (P.O. BOX 838)
SALT LAKE CITY. UTAH
DESERET BOOK COMPANY
44 E. SOUTH TEMPLE STREET
(P.O. BOX 958) (10)
SAN DIEGO, CAL.
KNIGHTS LIBRARY
527 UNIVERSITY AVENUE (3)
SAN FRANCISCO, CAL.
PHOTO AND SOUND COMPANY
116 NATOMA STREET (5)
SEATTLE, WASH.
AUDIO-VISUAL CENTER, INC.
1205-07 NO. 45TH STREET (3)
SOUTH BEND. IND.
BURKES MOTION PICTURE COMPANY
434 LINCOLN WAY WEST (1)
SPOKANE, WASH.
INLAND AUDIO-VISUAL COMPANY
N. 2325 MONROE STREET (17)
ST. LOUIS, MO.
W. SCHILLER COMPANY, INC.
1101 CLARK STREET (2)
SYRACUSE, N. Y.
RUD CLARKE COMPANY
JAMESVILLE & RANDALL ROADS
DEWITT (14)
TOLEDO. OHIO
COUSINO VISUAL EDUCATION SERV., I
2107 ASHLAND AVENUE (2)
TUCSON. ARIZ.
KELTON AUDIO EQUIPMENT CO.
1103 EAST BROADWAY
TULSA. OKLA.
TRIANGLE BLUE PRINT & SUPPLY CO.
314 SOUTH CINCINNATI
WASHINGTON, D. C.
OZALID
1107 19TH STREET, N. W. (6)
WESTBURY, N. Y.
A-V COMMUNICATIONS, INC.
723 PROSPECT AVENUE
WICHITA, KAN.
ROBERTS AUDIO-VISUAL SUPPLY
1330 FAIRMOUNT (14)
YONKERS, N. Y.
IDEAL MOTION PICTURE SERVICE
371 ST. JOHNS AVENUE (4)
CANADA
HUGHES-OWENS COMPANY, LTD,
1440 McGlLL COLLEGE AVENUE
MONTREAL 2, QUEBEC, CANADA
HAWAII
HONOLULU PAPER COMPANY, LTD.
ALA MOANA AT SOUTH STREET
HONOLULU 1, HAWAII
EDUCATIONAL SCREEN AND
AUDIOVISUAL
OUIDi
October, 1959 Volume 38, Number 10, Whole Number 380
EDITORIAL
524 An Editorial Memorandum to Fifty Chief State School
Officers
ARTICLES
526 Videotape — Its Promise for Education
533 Get AV Out of the Cellar! John Bona
536 Students Bring History to Light Gilbert Hagerty
543 Criteria for AV Equipment Philip Fayen
DEPARTMENTS AND FEATURES
514 On the Screen
518 Have You Heard? News About People, Organizations,
Events
522 Calendar of Coming Events
The Art of Listening Olwyn O'Connor
523 With the Authors
546 Audio Max U. Bildersee
550 Filmstrips Irene F. Cypher
552 AV in the Church Field William S. Hockman
554 Film Evaluations L. C. Larson, Carolyn Giiss
560 New Equipment and Materials
562 Trade Directory for the AV Field
568 Helpful Books
568 Trade News
570 Index to Advertisers
,ii».
IDUCATIONAL
IRESS
ISSOCIATION
OF
lERICA
Founded in 1922 by Nelson L. Greene
BUSINESS & EDITORIAI, ADDRESS: EDU-
CATIONAL SCREEN 8: AUDIO- VISUAL
GUIDE, 2000 Lincoln Park West Bldg.. Chicago
14, IIlinoi.s. Contents indexed in the Wilson
Educational Index. For microfilm volumes, write
University Microfilms, Ann Arbor, Michigan.
SUB.SCRIPTION PRICE (U. S. currency or
equivalent): Domestic— $4 one year, $(j.50 two
years, $8 three years. Canadian and Pan-Ameri-
can—50 cents extra per year. Other foreign— $1
extra per year. Single copy— 45 cents. Special
August Blue Book issue— $1.00.
CHANGE OF ADDRESS should be sent im-
mediatelv to insure uninterrupted delivery of
MIMIII
ll»TIO"«li
AUDIO- jl
visu*J|Jfi\
your magazine. Allow five weeks for change to
become effective.
EDUCATIONAL SCREEN fk AUDIO-VISUAL
GUIDE is published monthly by Educational
Screen, Inc. Publication office, Barrington, Illi-
nois: Business and Editorial Office, 2000 Lincoln
Park West Bldg., Chicago 14, Illinois, Printed
in the U.S.A. Re-entered as second-class matter
October, 1953 at the post office at Barrington.
Illinois, under the Act of March .3. 1879.
ENTIRE ISSUE COPYRIGHT 1959
BY THE EDUCATIONAL SCREEN,
INC.
511
PHOTOPLAY FILMSTRIPS
The Gloss Slipper — The charming fairy
tale of Cinderella, tald in a new way,
based on the M-G-M photoplay. 36
frames in full color. $7.50
Romeo and Juliet — Shakespeare's great
love story Illustrated in color from the
J. Arthur Rank production filmed on
location in Verona and other Italian
cities. 44 frames. $7.50. With guide,
$7.80.
Richard III — Based on Laurence Oliv-
ier's colorful screen version of Shake-
speare's famous play. 48 frames. $7.50.
With guide, $7.80.
Alexander the Great — Biography of
the first man to conquer the civilized
world, based on the photoplay. Shows
Alexander's effort to unite Europe and
Asia, a task with which the U.N. is still
faced. 55 frames. $7.50. With guide,
$7.80.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
A Lesson in Mythology — Explains
Andromeda, the Minotaur, Iphigenia,
etc., based on M-G-M's The Living Idol.
25 frames, color. $7.50.
Julius Caesar, set of 2 filmstrips in
black-and-white, presenting 97 scenes
In the M-G-M screen version of the
play. $7.00. With guide, $7.30.
Knights of the Round Table — A set of
two filmstrips. Port One, 25 frames,
explains the background of the story,
its theme, its significance as on eoriy
attempt to organize a league of nations
and how the United Notions Security
Council is the Round Table of today.
Part Two, 28 frames, tells the colorful
story of the great legend, based on the
M-G-M photoplay. $7.50.
Prepared by William Lewin, Ph.D.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Rood, Summit, New Jersey
Adventures of Robinson Crusoe — In
full color, 50 frames, a clear pictorial
guide to the Defoe classic, based on
the United Artists screen version. $7.50.
With guide, $7.80.
Columbus — Black-and-white, based on
the J. Arthur Rank production starring
Fredric March. 55 Frames. $3.50.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charm-
ing Kinemlns of Michael Myerberg's
screen version, released by RKO Radio
Pictures. $7.50. With guide, $7.80.
Greatest Shew on Eorth — In full color,
a lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames. $7.50. With
guide, $7.80.
Ulysses — In full color, 64 frames, a
pictorial guide to the new Paramount
screen version of Homer's Odyssey, pro-
duced in Italy. An Invaluoble aid to the
study of the classic. $7.50. With guide,
$7.80.
512
EdScreen & AV Guide — October, 195'
ARE YOUR WINDOWS AS MODERN AS YOUR METHODS?
Audio -Vistial teaching makes your coverings out of date unless. ..
THEY MAKE ANY ROOM BLACK-OUT
DARK IN SECONDS . . . EVEN AT NOONt
YET GIVE AN INFINITE
RANGE OF LIGHT CONTROL!
AND COST LITTLE TO START
WITH... LESS TO MAINTAIN!
ire, black-out coverings get the room dark. But they don't cut down on glare. Sure, conventional
jverings control daylight. But they don't achieve an effective black-out. That's why both are as
t of date as a one-room school! Only Flexalum Audio- Visual blinds can give you the precise light __^_
)ntrol you need for everyday class activities . . . and also plunge the room into absolute darkness lli,_
)r Audio-Visual teaching. Reasons: Flexalum is made with more slats, which means greater overlap — — ^^
us special light channels which keep light out around the sides. All this and you save, too. Because — '-' ^_
lexalum also gives more years of service than any other /'"'^ / >o /7 — nt J— -"••
„r.j tl-.L/: ( y / / / AODIO-VIWAU BLINDS Ui A* ,
rpe ot window covering ... a promise we back with a Jive- ^ ^ - ^ «-^
earwritter) guarantee. Look into Flexalum for your school, f
^^ ^j_ g/ m m /5.T/'i Newest Flexalum exclusive;
£ Jf 1/ M M /I'^yJ / plastic-lined side-channels
'iAXAyfyi / (y® """'""' """ """"""
rite for test results and specification data to: Bridgeport Brass Co. — Hunter Douglas Division, 405 Lexington Ave., New York 17, N. Y
513
ECCO'1500
FILM CLEANER
Cleans — Lubricates —
Prevenl-s Dust Static
Speedroll
Applicator
Clean and inspect your film in one easy
operation. Operates effectively at several
hundred feet per minute. Save time, fluid,
labor, and money. Lifetime bakelite con-
struction. Eliminates waxing. Absolutely
safe and NON-TOXIC . . . NON-INFLAM-
MABLE. Widely used by schools, colleges
and film libraries. ^AA ^O
Ecco No. 1500 Applicator •pt\J.^\J
Ecco No. I 500 cleaning fluid, quart, $2.50
Gallon, $9.00
Ecco No. 2000 cleaning fluid for
NEGATIVES quart, $1.95
Gallon, $6.50
ALL FILM HANDLING SUPPLIES
IN STOCK
Acetone, per quart __ - $1.40
Per gallon, $4.50
Ethyloid Film Cement, pint- $1.80
Film Handling gloves, per dozen $1.95
Gaico Filmeter stop watch, Swiss jewelled
movement. Measures equivalent footage for
16mm and 35mm film- $29.50
THE CAMERA MART
1845 Broadway (at 60th St.) N. Y. 23
PLaia 7-6977
''FIBERBIir' CASES
"THEY LAST INDEFINITELY"
Equipped with (feel corner*, itoal card
holder and heavy web itrapi.
Only original Fiberbilt Case! bear thlt
rroffa Mark
Tour Asturonco
of Finest Quofity"
For I6nini Film —
400' to 3000' Haoff
Sold by All Leading Daalen
On the Screen
Cover Scene
Ted Knight, his puppet "Suzy,"
Lassie and Jon Provost are shown in
a Lassie segment The Puppet, filmed
by Frendal Productions, Inc., for tele-
vision. Knight also appears in
Frcndal's first educational film, Let's
Build a Boat. The I6mni color film
was prepared under the supervision
of the Los Angeles City Board of Edu-
cation and is intended for the ele-
mentary grades.
Can You AfFord
AV Disasters?
Reading John Borza's story (page
533) of the disastrous flood which de-
stroyed so many dollars worth of
audiovisual equipment and materials,
makes us stop and think. Think of
the numerous AV libraries and equip-
ment pools housed in out-of-the-way
places — abandoned cellars, rickety
outbuildings, space judged "unfit" for
any other purpose. In places like these
equi|)nient and materials fall easy prey
to water, fire, and more insidious
dangers such as abrasive dust and
grime.
How do schools justify stashing away
an AV center, a function valuable both
in terms of financial investment and
educational services provided? How
can they afford to take the chance
of seeing equipment, for which they
have budgeted long and hard, and
sometimes irreplaceable materials go
down the drain? It is definitely time
to Gel AV Out of the Cellar!
Videotape for
School Use?
After noting the predictions on tht
future of videotape in educational
situations (page 526), some of oui
readers will, we hope, come up with
ideas of their own to share with others
It is very possible that audiovisualist;
connected with smaller schools oi
school systems will approach the prob
lem from viewpoints quite different
from those of the leaders we solicited
and equally interesting.
Articles to Come
In the next issues we will presen-
subjects ranging from compIe>
language laboratory installations t(
simple scale models, used to brinf
elementary pupils in contact with th(
areas they are studying. Readers wil
learn of one university's use of .A\
in the teaching of extension courses-
and the efliorts tliat went into creatinf
an AV center in an already establishec
school. Also waiting are the details o
a Texas project in more efficient staf
utilization, involving teacher teams
clerical aides, and of course audio
visuals.
The December magazine will agaii
contain summaries by leading author!
ties of 1959 activities in the AV world
as well as their forecasts of the future
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. ENID STEARN, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor
for the Church Field. L. C. LARSON and
CAROLYN GUSS, Editors for Film Evaluations.
MAX U. BILDERSEE, Editor for the Audio
Field. IRENE F. CYPHER, editor for New Film-
strips. PHILLIP LEWIS, Technical Editor. WIL-
LIAM F. KRUSE, Trade and Public Relations.
BUSINESS STAFF
K. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. THEA
H. BOWDEN, Business Manager, OLIVE
R. TRACY, Circulation Manager, PATRICK A.
PHILIPPI, Circulation Promotion. WILMA
WIDDICOMBE, Advertising Production Man-
ager.
Advertising Representatives
WILLIAM LEWIN, 10 Brainerd Road, Summit,
N. J. (Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West
BIdg., Chicago 14, III. (Bittersweet 8-53131
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San
Jose State College, Colifornio
EDGAR DALE, Head, Curriculum Division, Bu-
reau of Educational Research, Ohio State
University, Columbus
AMO DE BERNARDIS, Assistant Superintendeni
Portlond, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Chorgt
Audio-Visual Education Section, Los An
geles City Schools, Los Angeles, Californl-
W. H.. DURR, Supervisor, Bureau of Teochin
Materials, State Board of Education, Rich
mond, Virginio
CHARLES F. HOBAN, Institute for Cooperativ
Research, University of Pennsylvania
Philadelphia
EMILY S. JONES, Executive Secretary, Educo
tional Film Library Association, New Yor
City
F. EDGAR LANE, Supervisor, Instructionc
Materials Department, Board of Public In
struction, Dade County, Florida
F. DEAN McCLUSKY, Professor of Educotier
Head of Audio-Visual Education, Univer
sity Extension, University of Colifornio c
Los Angeles
SEERLEY REID, U. S. Office of Education, Ns
tional Defense Education Act, Washingto
CHARLES F. SCHULLER, Director, Audio-Visuc
Center, Michigon State College, East Lor
sing, Michigon
ERNEST TIEMANN, Director, Visual Instructio
Bureau, Associate Professor, Division c
Extension, The University of Texas, Austi
DON WHITE, Executive Vice President, No
tional Audio-Visual Association, Falrfa>
Virginia.
514
EdScreen & AV Cuicie — October, 195^
ANOTHER WAV RCA
SERVES
EDUCATION
THROUCH
ELECTRONICS
and Senior models feature easiest, fastest threading
in 16 mm, brighten films with 20% more light on
screen, operate whisper-quietly. Porto- Arc delivers
brilliant pictures, life-like sound in large areas.
Expert foreign language teachers have worked
closely with RCA engineers who designed several
RCA Language Laboratory Systems. Each of these
language practice systems is low-cost, simple to
operate, readily expandable, easily in.stalled and
maintained. Invaluable for learning to speak and
understand any language.
*Rigid endurance standards have been set for RCA
"LIFE-TESTED" Projectors. Individual compo-
nents as well as finished projectors are subjected to
continuous testing to evaluate the durability and
efficiency of all operating parts. "LIFE-TESTED"
at RCA means better, more reliable performance
from RCA Projectors.
(left to right) RCA "Scholostic" High Fidelity record player; RCA
Victor Educational Records and Prerecorded Tapes; RCA Victor
AM-FM Radios; RCA "Life-Tested"* 16 mm Projector; RCA
Language Laboratories; RCA Victor Cartridge Tape Recorder.
Get your copy ... a complete catalog with
full details on all these and other RCA Elec-
tronic Aids! Write Mr. L. V. Hollweck, Educa-
tional Services, Radio Corporation of America,
Camden 2, New Jersey.
RADIO CORPORATION of AMERICA
T'"'<(.) «f^/tv Educational Services
Camden 2, New Jersey
EdScreen & AV Guide — October, 1959
517
HAVE YOU HEARD?
Attending Texas Cooperative Conference were (left to right): O. L. Davis, Jr., asso-
ciate secretary, Association for Supervision and Curriculum Development; Mrs. Gladys
Polk, president, TASCD; Jack McKay, president, TEXAVED; Dr. Harold Wigren,
etv consultant. National Education Agency; Mrs. Irene Davis, chairman. School
Libraries Division. TSTA and TLA.
Texas Instructional
Materials Conference
"Secondary in importance only to
the teacher in our educational process
is the material she makes available to
her children," Dr. Chandos Reid, assist-
ant to the superintendent in charge
of curriculum, Waterford Township
Schools, Pontiac, Michigan, told curric-
ulum supervisors, teachers, librarians
and audiovisual consultants attending
The University of Texas' first Coopera-
tive Conference on Instructional Ma-
terials.
Taking as its theme, "Extending
Educational Horizons Through Effec-
tive Use of Instructional Materials,"
the conference was an unusual one
from the standpoint of involvement.
In addition to the Texas Association
of Supervision and Curriculum Devel-
opment; the School Library Division
of the Texas Library Association and
the Texas State Teachers Association;
and the Texas Audio-Visual Education
Association, sponsoring organizations,
many members of the academic fac-
ulty of the University participated in
its various activities.
Classroom teachers attending the
three-day meeting were assured by Dr.
Harold Wigren, educational television
consultant for the National Education
Association that television was a "neu-
tral medium": only the teacher could
make it what it was.
Unique feature of his discussion was
News About People, Organizations, Events
used by Mrs. Nettie Shaw of Carthage
to demonstrate the "cross-media" ap-
proach.
Special contribution of the Summer
Institute was four group sessions on
use of the language laboratory. Super-
vised by staff members, these groups
learned how drill tapes were prepared
for practice and repetition and how
tape recorders and earphones were re-
placing the lecture method in the
classroom.
The conference provided facilities
for preview and evaluation of teach-
ing materials in the areas of science,
math and foreign language. Teaching
displays and commercial exhibits also
were featured.
In a summarizing session, the group
agreed to report conference proceed-
ings to local groups; permeate the
thinking of co-workers for better utili-
zation of materials through pre-service
education; maintain contact with
other professional groups; and work
with community groups in utilizing
materials used in the schools.
Planning the conference were mem-
bers of participating organizations:
Mrs. Irene Davis, Mrs. Edith Cosgrove
and Mrs. Louise Van Meter, Texas
Library Association: Dr. Gladys Polk,
Mrs. Bertha Brandon and Miss Gladys
Henninger, Texas .Association of Su-
pervision and Curriculum Develop-
ment; Jack McKay and Dr. Ernest
Ticmann. TEXAVED.
People in the News
|.\Mi:s W. Hi I. FISH, Jr., is the new
Director of Information for the Na-
tional Audio-Visual Association. He
previously served as Administrative
.Assistant to the Executive Vice Presi-
dent of the United States Wholesale
Grocers' Association.
Hal F. Riehi.e has been appointed
.Assistant Chief, .Audio-Visual Center,
at the United States Air Force Air
University, Maxwell Air Force Base,
Alabama. He will coordinate produc-
tion of instructional materials and de-
velop and improve teaching methods
involving these materials. Previously,
Mr. Riehle was coordinator of audio-
visual services at Northern Illinois
University and assistant professor in
the AV departments of the University
of Florida and Florida State Univer-
sity.
a "feed-back" session in which in-
formal groups were confronted with
two questions: "What can television
teaching do that no otlier medium can
do?" and "What can television not do
that a teacher or other learning tool
can do?" and the results reported back
to the group.
In connection with local implemen-
tation of the National Defense Educa-
tion Act, Ralph P. Frazier, specialist
in science equipment and materials for
the U.S. Office of Education, empha-
sized two ideas: one, that care and
planning must go into the selection of
ecjuipment and materials; and an-
other, that teachers must be trained
in the use of these things.
Utilizing an overhead projector to
outline new developments in the area
of science teaching, Dr. Addison Lee,
director of the Science Education Cen-
ter in the University's College of Edu-
cation, explained that science teachers
must find ways to enable individual
students achieve educational goals on
their own initiative without undue re-
liance on the teacher.
Dr. Lee also conducted a science
teaching demonstration in which he
employed such instructional materials
as magnetic board models and time-
lapse photography to illustrate a biol-
ogy lecture on the chemical composi-
tion of chromosomes.
Various instructional materials, or-
ganized around an eighth grade sci-
ence unit, "Properties of .Air," were
518
EdScreen & AV CuicJe — October, 1959
where ydPieed it! wh^ you need it!
h
■•iAm
There's no need for a special room assignment,
no delay, when the classroom has LEVOLOR A.v.
(Audio- Visual) VENETIAN blinds. These blinds
give complete control of ambient light to suit the
subject, projector and student activity.
Today, any classroom can be converted for
Audio- Visual instruction inexpensively by the
installation of levolor a.v. blinds.
1
: S
1
~
U -
m
:_
b.^
11
- :' ■
Ei^i-
i
■illl" "' '" '"^
Be sure to specify
Write foi-
Levoloi-'s
invaluable
survey report
"How Dark Should
Classrooms Be For
Audio-Visual
Instruction?" No charge
or obligation. Write to
Audio-Visual Dept., Levolor
Lorentzen, Inc., 720 Monroe St.,
Hoboken, N. J.
Mow
'•""o.'i?'
The Scientifically Developed Audio-Visual Blind
COPYRIGHT: LEVOLOR LORENTZEN. INC.
EdScreen & AV Guide— October, 1959
519
Stii'im.n v. Ki-.KGAN, former editor
and publislier of Fihn A-V News, has
been named special assistant to Bar-
nett Classman, president of Pathe
News and head of the press depart-
ment.
Alberta L. Mkver has been ap-
pointed executive secretary of the Asso-
ciation for Childhood Education In-
ternational. She formerly served for
nine years as consultant in the Divi-
sion of Audio-Visual Education for the
St. Louis (Missouri) public schools.
Brick Howaro, formerly an NBC
television producer, is now manager of
Michigan State University's educa-
tional TV station WMSB. The posi-
tion was formerly held by Dr. Armand
L. Hunter, director of broadcasting,
who coordinated all university activity
in television, radio and closed circuit
TV broadcasting. Dr. Hunter will
continue as director.
Mrs. Bkatrice S. Simmons, Secre-
tary of the Illinois Audio-Visual As-
sociation, is now Film Consultant in
the Illinois State Library. Her previous
post was with the State Superintendent
of Instruction.
Curt Lehman, AV director of the
South St. Paul schools, is the new
president of the Audiovisual Coordi-
nators Association of Minnesota.
Dr. Don G. Williams, director of
the Syracuse University Audio-Visual
Center, was elected president of the
International Liaison Center of Mo-
tion Picture and Television Schools.
The Liaison Center, an associate mem-
ber of the UNESCO Communications
.Media Center, has as its purpose the
stinuilation of information exchange
on (ihii production methods and film
and television production training
te<lnii(jues.
Loran C. Twyford has been ap-
pointed to the New 'S'ork Division of
Educational Comminiications as a
consultant in audiovisual methods and
materials and educational communica-
tions in general. Formerly he was
director of the Instructional Film Re-
search Program at Pennsylvania State
University and Associate Professor of
Audiovisual Education at Michigan
State University.
University of Miami
Progress Report
High points in the year ending May
31, 195'J, were: graduation of 29 stu-
dents majoring in the department's
subjects; completion of a $60,000 color
film series. "Survival in the Sea," for
WTHS-TV and the National Educa-
tional Television and Radio Center;
a contract with the U. S. Office of
Education lor a two-year, $60,000 re-
search experiment in summer TV
teaching; academic approval to start
The KEYSTONE/Standard Overhead Projector
is available if or purchase under the
National Defense
Education Act
The Keystone Stanuard Overhead Projector is de-
signed tor the projection of Standard (3i4" x -J") Lan-
lern Slides, Polaroid Slides, and Haiuhnade Lantern
Slides or, with appropriate accessories Tadilstoslides
(4" X 7"), 2" or 214" Slides. Strip Film, and Microscopic
Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number
Combinations tachistoscopically; Solid Geometry with
Stereograms.
In the Modern Languages Category in teaching
French and Spanish with Tachistoscopic Units.
Write lor Further Information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO., Meadville, Pa. Since J 892, Producers of Superior Visual Aids.
a graduate program in 1960 for master
of arts degrees; and renewal of the
Briggs Family Foundation scholarship
grant of $5,000.
Other progress cited was: installa-
tion of kinescope facilities operated
cooperatively with WTHS-TV, and
construction of custom-designed, higli-
speed, motion-picture negative proc-
essing machine.
Twenty radio, television, and film
courses were taught in the first semes-
ter, and 17 in the second. Students
majoring in the department numbered
156.
Three Miami radio stations, WGBS,
WCKR, and WQAM, broadcast 119
programs produced by the department.
Three Miami television stations,
WTVJ, WCKT, and WTHS-TV,
broadcast 134 programs produced by
the department.
The motion picture section photo-
graphed 56,000 feet of 16 mm. film;
kinescoped 13,000 feet; processed 445,-
000 feet of negative, printed 402,000
feet and recorded 40,000 feet of mag-
netic sound film and 319,000 feet of
tape.
Vancouver Festival
Twenty-five countries participated
ill the second annual Vancouver Fes-
tival, from .August 3-15. From the 250
entries, 114 films were chosen as
worthy of presentation.
.\n international panel of judges,
comprised o! [ames Card, film curator
of Eastman House, Rochester, N. Y.,
George Tabori, Hungarian - born
screen writer and playwright, and Os-
mond Borradaile. Canadian motion
picture pliotographer and director,
chose award winners on the closing
night. Winners were: Documentary —
"A Soho Story," Great Britain; experi-
mental — "Two Men and a Wardrobe,"
Poland; children's — "The Story of
Small and Big Kids," Japan.
520
EdScreen & AV Guide — October, 1959
At the head
of the class!
Using the projector as a blackboard
Building up a composite image with
several sheets of film.
V.
TECNIFAX
CORPORATION
Manufacturers of
Visual Communication
Material
and
Equipment
HOLYOKE, MASSACHUSETTS
V J
EdScreen & AV Guide — October, 1959
THE OVERHEAD PROJECTOR keeps the teacher in
front of the class, projecting his own slides, facing his class at
all times, observing reactions, and adjusting his presentation to
the response of his pupils.
There Is no need for a separate operator, with an accom-
panying system of signals. The projector comp/emenis the
teacher rather than replaces him. The teacher selects his own
pace, extemporizing as he wishes; commenting before, during,
and after projection.
He uses the screen as a blackboard, writing or drawing at
will on slides or sheets of transparent plastic, without turning
away from his class. Single or multiple sheets of film are easily
superimposable on the slides, allowing the teacher to unmask
transparencies in progressive disclosures, or to build up several
components into a composite image.
Slides are large (8" x 10")r and easy to make. Rudimentary
art skills produce dramatic, colorful transparencies.
If you wish to learn more about the Overhead Projector,
please write to Section OP, Visucom Laboratories, Tecnifax Cor-
poration, Holyoke, Massachusetts. Please indicate in the letter
the nature of your interest.
521
Calendar
Sept. 28-Oct. 1 — Industrial Film and
AV Exhibition, New York City.
Oct. 5-9— Society of Motion Picture
and Television Engineers, 86th semi-
annual convention, Statler-Hilton
Hotel, New York City.
Oct. 13-15— Industrial AV Association,
fall meeting, Princeton Inn, Prince-
ton, N. |.
Oct. 20-22-Technifax 16th Seminar-
Workshop in Visual Communication,
Holyoke, Mass.
Oct. 23-24-Illinois Audio-Visual As-
sociation, fall meeting, Moline, 111.
Oct. 26-30— Society of Photographic
Scientists and Engineers, annual na-
tional conference. Edgewater Beach
Hotel, Chicago, 111.
Oct. 27-30 — National Association of
Educational Broadcasters, Sheraton
Cadillac Hotel, Detroit, Mich.
Nov. 8- 14 - AMERICAN EDUCA-
TION WEEK.
Nov. 20-21— Michigan Audio Visual As-
sociation, fall meeting. Western
Michigan University, Kalamazoo,
Mich.
AV Courses to be
Televised
A course in audiovisual education
will be televised in test areas of the
United States. The lessons, 42 in num-
ber, include audiovisual equipment,
its classroom usage, and techniques of
teaching with audiovisual materials.
This project will be executed by Pro-
fessor Wesley Meierhenry, University
of Nebraska; Professor C. F. Schuller,
Michigan State University; V. B. Ras-
musen, Wisconsin State College, La
Crosse; Lee Campion, St. Louis County
Schools; Philip Lewis, Chicago Board
of Education; F. A. White and W. A.
Wittich, University of Wisconsin; Rob-
ert Suchy, Milwaukee Public Schools.
The lessons will be kinescoped this
fall and broadcast at the beginning
of next year.
American Science
Film Association
The formation of an ad hoc com-
mittee to organize an American
Science Film Association was an-
nounced today by Dr. Randall M.
Whaley, Associate Dean of the School
of Science, Education and the Human-
ities at Purdue University. The Com-
PROJECT
YOUR
SLIDES
UP TO
30 FEET WIDE
WITHOUT
DARKENING
ROOM
Old-fashioned, incandescent projeclors limit yon to sniiill
screens and small audiences —
For that convention, sales conference,
technical meeting, or training school
present really big, brilliant, full-of-
detail pictures. Project 31/4" x 4"
and 2" x 2" slides with a
STRONG UNIVERSAL
ARC SLIDE
PROJECTOR
even where darkening the room is
impractical, or where it is desirable
to maintain illumination for taking
notes. Plugs into any llO-volt A. C.
outlet. Easy to operate. Complete with blower, power transformer, arc lamphouse with motor-
fed carbons, and choice of objective lens in the range of 6'/2 to 20 inches inclusive. Available
with Electric Changer which holds 70 SVi" x 4" slides which can be changed by remote push
button control.
Used by Ford, National Cash Register, General Motors, S. S. Kresge, General Electric, Eastman
Kodak, Hamm's Brewery, United Air Lines, Westinghouse Electric, Lockheed Aircraft Corp.,
Detroit Edison Co., Massachusetts Institute of Technology, Purdue University, advertising agencies,
television stations, and many government agencies.
Write for literature and prices. Suitable trial period can be arranged.
THE STRONG ELECTRIC CORPORATION
8 City Park Avenue • Toledo 1, Ohio
A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT
CORPORATION
mittec, consisting of a group of scien-
tists and film specialists, was formed in
Wasliington early in July, in response
to reconmiendations made at an "Inter-
disciplinary Meeting on Films and
Television in Science Education,"
called by the Advisory Board on Edu-
cation, National .Academy of Sciences
— National Research Council.
Organizing committee members are:
Chairman: R. M. Whaley, Purdue Uni-
versity; Vice Chairman: A. B. Garrett,
The Ohio State University; Vice
Chairman: Carl Allendoerfer, Univer-
•^ity of Washington: Treasurer: Donald
G. Williams, Syracuse University; Sec-
retary: Robert E. Green, National
Academy of Sciences — National Re-
search Council. Other committee mem-
bers are: John Flory, O. S. Knudsen,
Richard H. Orr, Daniel Rochford,
Edwin W. Roedder, H. Burr Roney,
Robert Wagner, Willard Webb.
It is expected that formal organiza-
tion of the .Association will be cont
pleted in I960.
I
East Carolina College
Holds AV Workshop
Sixty-six students from six states at-
tended the second annual summer
Workshop in Audiovisual Aids held
recently at East Carolina College,
Greenville, N. C. The Workshop was
directed by Professor Marguerite Van-
derclock Crenshaw of the College's
Department of Library Science. Guest
consultants included: Cora Paul Bo-
mar, state supervisor of libraries;
Wendell W. Smiley, librarian and
technical director. Department of
Radio and Television; Jane F. White,
Department of Business Education;
Anne Dunn Ross, AV supervisor of
Durham County public schools; and
W. Gordon Gibbs, business machines
representatives.
Current projects in which producers
of visual aids and textbook publishers
are co-operating were studied exten-
sively, and the making of a %vide vari-
ety of visual materials for demonstra-
tion lessons by project committees, and
a tour of the East Carolina College
television and radio station added to
the workshop program.
International AV List
The World Confederation of Or-
ganizations of the Teaching Profession
recently published a catalogue entitled
Audio-Visual Aids for International
Understanding. The catalogue converts
into a card file system, and contain
over 1200 .AV materials.
Copies are available from WCOTP,
1227 6th St., N.W., \Vashington 6,
D. C. Price, $2.50.
522
EdScreen & AV Guide — October, 1959
JC^ith the Authors
John Borza has been Cliiel of the
iireau of Visual Education for the
leveland Board of Education for al-
lost four years. Formerly, he did au-
iovisual work in the evening adult
lucation division of the Cleveland
ul)lic Schools, produced training vis-
als for the Ford-Ferguson Tractor
onipany, and rejoined the Cleveland
chools as head of the production de-
irtnient. IVIr. Borza has produced sev-
ral educational sound films, and is in
large of filming the Cleveland Browns
)otball games. He also teaches courses
1 audiovisual practices and film pro-
iiction at Western Reserve University.
I'miip Favf.n is Audiovisual Direc-
)r and a sixth grade teacher at
Limball School, National City, San
)iego County, California. Audiovisual
du cation was his minor during
raduate work at Florida State Uni-
rsity, and he has been responsible
)r the AV program in the various
liools in which he has taught.
GiLBiCRT Hagerty, whosc archaeo-
igical findings make up the story on
igc 536, is coordinator of visual aids
iid speech arts at Rome Free Acad-
my, Rome, N.Y. His varied activities
ave included publications of articles,
ories, verse and plays, radio announc-
ig, historical research and little thea-
"r work, as well as three years with
le U.S. Navy Visual ,\ijls Department,
le is al,so newly-appointed Director
f the Ft. Stanwix museum.
RoBKRT A. Miner is Manager, Mar-
et Planning Department, .\mpex Cor-
loration, Redwood City, Calif.
OiwvN O'Connor is an assistant in
he .\udio-Visual Department, Schenec-
kIv (N. Y.) public schools.
Department editors are: AUDIO—
fax U. Bildersee, audio education con-
ultant, state department of instruc-
ion; AV IN 1 HE CHURCH FIELD
-William S. Hockman, Director of
Iliristian Education, First Presbyterian
:hurch. Glens Falls, N. Y.; FILM
.V.\LUATIONS-L. C. Larson and
Carolyn Guss, both of the Audio-
visual Center, Indiana University,
Jloomington; FILMSTRIPS-Irene F.
ypher, .Associate Professor of Educa-
ion. New York University.
The Art of Listening
by Olwyn O^Connor
__ HE inability of our people to
listen is a direct result of the elec-
tronic age we live in. Adjustment to
the ever-increasing sounds about us
frecpiently takes the form of uncon-
sciously "tuning-out" everything
that does not immediately grasp
and hold our attention. Since lis-
tening is one of the four basic com-
ponents of communication, we can
ill afford to ignore the significant
noises and become a nation of poor
listeners.
Business and industry recognize
that listening deficiencies prove
costly in dollars and time and are
currently including listening com-
prehension in their training cour-
ses. Colleges and universities are
beginning to offer courses in lis-
tening.
Reading, writing and speaking
have long been basic educational
curriculum, but listening has, until
recently, been largely ignored. Edu-
cators must recognize the potential
danger and work toward develop-
ing listening skills with the young
child.
Good listening does not come
about through mere practice unless
we are practicing good listening
habits. If we can teach the child
listening habits that develop and
refine with his maturation, a signif-
icant communication problem may
well be solved. The "unlearning"
of poor listening habits in adult life
would then be unnecessary.
Audiovisual equipment and mate-
rials are "naturals" for teaching ef-
fective listening skills. The class-
room orientation prior to listening
to records, viewing films, filmstrips,
etc., establishes a favorable frame
of reference for listening and see-
ing. .Such materials also illustrate
the inter-relationships of visual
stimuli in conjunction with audio.
Listening is thus demonstrated as
not just hearing but as a composite
awareness and interpretation of all
stiniidi jjresent.
Group listening to the spoken
word or music provides motivation
for the individual child's attention.
EdScreen & AV Guide — October, 1959
The young child, by his very na-
ture, wants to conform and make
the same overt responses as his
classmates.
Program repetition is recom-
mended in the initial experiments
in order for the poor listener to
practice attentiveness and "hear"
what he missed. Introspection, if
encouraged, will provide the aver-
age child with sufficient knowledge
of his individual deficiencies to
demostrate more self discipline
when the next program is pre-
sented.
The use of folk music, for ex-
ample, may be successfully used to
demonstrate listening skills on the
elementary level. The sea chantys,
war songs, work songs, etc. tell a
story as well as give insight into
the daily lives of the people de-
picted. How much can we learn
from the word pictures of "The
Erie Canal"?
At more advanced level, class-
room discussion of radio and tele-
vion programs are especially profit-
able. Emphasis and detail are noted
as well as where specific intent of
program was lost or came to
fruition.
The tape recorder offers obvious
and unlimited possibilities for de-
monstrating listening skills.
Person-to-Person communication
may also be illustrated via audio-
visual materials. A slide is placed on
the screen with one-fourth of the
class viewing it while the remain-
der are out of the room. Each of
the viewers then communicates the
details of the slide to one of the
second fourdi, etc. The last fourth
repeat aloud what they have been
told by the third fourth. The chain
loss in oral communication is easily
and enjoyably demonstrated by
having the entire class view the
slide together.
If statistical research surveys are
correct, the average American
spends 45 percent of his waking
hours listening!!! We must close
this instructional gap and teach our
children to listen to learn if we are
to fulfill our obligation to society.
523
an editorial memorandum
to
Fifty
Chief
State
School
Officers
Paul C. Reed
We have just seen your new book, and we are disappointed in i
In fact, we just cant figure out, considering all the care and atier
tion you gave to the preparation of this book, why you treate
audiovisual materials and equipment the way you did.
We fear that local and state school authorities may be misguide
about audiovisual materials and equipment in relation to th
National Defense Education Act, if they follow too closely you
"Purchase Guide for Programs in Science, Mathematics, Moderl
Foreign Languages." The trouble is that for the most part you
Guide deals with AV materials and equipment quite indifferenth
and there are some serious omissions. Although audio equipmcn
is an integral part of the language laboratory recommendation:
when it comes to the science and mathematics part of the Guide
audiovisual materials are regarded as relatively unimportant an'
not essential.
Your Guide purports to tell school authorities "what to purchas
and how to get full value for school funds expended." But let u
cite just three unfortunate examples with reference to audiovisua
equipment: (1) You state that it's more im]5ortant to have fou
different kincls of globes in a general science classroom, nameh
Ulank, Celestial, Hall Tellurian, and Terrestrial, than it is to have
still or motion picture projector! (2) You have completely ignore
the existence of such an important and valuable tool as the opaqu
projector! Its value in science classrooms has been proved over am
over again in the past fifty years. (3) You recommend standardizin
on projector stands "sturdily constructed of wood" when no rej;
utable audiovisual dealer has sold such a piece of equipment ii
the past decade!
As further evidence of the disappointing treatment you give t<
audiovisual materials, you list seventy-four columns of books tha
would be helpful to schools, and you don't name a single motioi
picture, filmstrip, lantern slide, tape recording, or phonograpl
record. You list nearly two hundred publishers and book dealers
and you don't name a single producer of audiovisual materials o
a single audiovisual dealer.
Such oversights raise a lot of questions:
What happened? Why have you treated aftdiovisual matters ii
this way?
Why did you work so closely with The Scientific Apparatu
Makers Association who "supplied substantial fimds to provide fo
the necessary special staff in the National Bureau of Standards'!
and not at all with the National Audio- Visual Association?
Why did you have a subcommittee of "officials and technica
personnel from companies manufacturing scientific instnuncnt
and apparatus," and not consult at all with manufacturers of audio
visual equipment?
Why is it that among the one hundred thirty-three educators tc
w-hom you acknowledge "with appreciation their generous contri
butions" only two have any distinction or connection with the
professional audiovisual field?
Why did you have the assistance of the American Association o
School Librarians and the American Library Association and noi
that of the N.E.A. Department of Audiovisual Instruction and the
Educational Film Library Association?
You can see. Sirs, that not only are we disappointed in the Pur
chase Guide, we are disturbed. Not only have pertinent and im
portant groups of professional educators and educational supplier;
been overlooked, but you may misguide some local and state schoo
authorities whom you are trying to help. We hope that you will be
concerned about this, and that steps can be taken immediately look'
ing toward the publication of a supplement to or a revision of the
Guide.
524
EdScreen & AV Guide— October, 1959
Al the new Canlinal Mooney High School, Youngstown, Ohio, selected by A.A.S.A.
for its exhibit of outstanding school designs, Sister Marijone, O. P., says:
"Modern facilities and up-to-date equipment give these
boys a better picture of the tomorrow they'll live in."
"In our Air-Science course, for instance, we ride with
jet planes, track rockets into space, follow missiles to a
target, explore the surface of the moon, look into the
heart of a wind tunnel. This course is filled with similar
interesting and important modern-age experiences. Yet,
without the contemporary facilities this new school
offers, such a course would be impractical. Without
up-to-date audio-visual equipment like this Kodak
Pageant movie projector, such a course would be next
to impossible."
Concern for the future of today's youngsters must
entail similar concern for adequate teaching facilities
and reliable equipment. The Kodak Pageant 16mm
Sound Projector more than satisfies school standards
for projectors. You'll see its above-normal picture bril-
liance in only half-darkened rooms.
You never need to oil it, never need to keep oiling
records. Students and teachers can operate it easily
after one try.
Your Kodak A V dealer will demonstrate anywhere and
any time you say. Or write for Bulletin V3-22; no obliga-
tion, of course.
odak Pageant Projector J EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N.Y.
dScreen & AV Guide— October, 1959
525
VIDEOTAPE
Videotape installation (RCA)
Videotape recording is one of the challenging netv electronic
-materials for communication. Up until notu, its use has been
pretty tvell confined to the recording of material to he trans-
mitted by television. Does it hold other prom^ises for educa-
tion? Is it a challenge to film?
The predictions, often frankly dreams, of m^any of the fore-
m^ost leaders in the audiovisual field are here presented in
symposium.
A HE Industrial Revolution occurred when
it became possible to reproduce endlessly the
work of a master craftsman. Moveable type,
film and tape recordings have revolutionized the
making of duplicate records of information. A
revolution in communication has occurred when
we can bring a rich, full-bodied event to the
individual instead of taking him to the event.
Videotape provides a unique, revolutionary, new
instrument for this purpose.
Etlgar Dale
Professor of Education
Ohio State University
A really do not see the challenge, from an edu-
cational point of view, of "videotape recording."
What does videotape offer, other than immediate
playback, that is not now provided through mo-
tion pictiue film? I can appreciate the value of
immediacy in programming news and other
public information TV programs. Hut so far
as instructional materials for school use are con-
cerned, immediacy of playback is of secondary or
even tertiary importance.
We certainly do not select textbooks solely
on the basis of the recency of their printing.
Neither, 1 believe, should we select otiier instruc-
tional materials on tiie basis of such a criterion.
Whether an AV instructional presentation is on
videotape or motion picture film is immaterial
—just as it is immaterial whether an audio pres-
entation is on disc or tape. We should be con-
cerned with what is presented rather than
526
EdScreen & AV Guide — October, 195?
[ts Promise for Education
whether the presentation be done electronically,
mechanically, or optically. Let's leave the
methodology of presentation to the scientists
and engineers. We have our own problems in
improving educational materials.
Seerley Reid
Chief, Vi.sual Education Service,
(J. S. Office of Education
V,
IDEOTAPING promises in the near future
to make educational TV programs generally
available at a choice of broadcast times, reducing
class scheduling difficulties in schools. This off-
the-air videotaping is still beyond our grasp
with regard to design and cost but is coming
closer, with enormous potential impact on AV
resource programs. Now, looming in the distance,
we see the even more fascinating possibility of
electronic photography ultimately replacing the
chemical processes on which existing cameras
and projectors are based. Resultant technical
efficiency gains, and reductions in duplicating
costs are hard to estimate potentially but too
important to neglect in the very long view.
Edward G. Bernard
Director, Bureau of AV Instruction,
Citv of New York
M>
LAGNETIC tape recordings are presently
serving as "memory aids" for complex electronic
brains and are also being used as the control
elements in the guidance of missiles and rockets.
Video magnetic tape is becoming more and more
in use for recording television programs for
future telecasting. These, and many other inter-
esting developments in the magnetic tape re-
cording field, have tremendous implications for
education.
Sometime in the foreseeable future there will
be one basic audiovisual machine in every class-
room. This one machine will replace motion
picture, filmstrip, slide, opaque, overhead, and
micro-projectors. It will also replace record play-
ers, tape recorders, radio and television receivers,
and small public address units. This machine
will be capable of doing everything all the above
named devices can do including presenting ma-
terials in color.
What will it be like? 1 predict it will look
somewhat like a combination of a television re-
ceiver and a tape recorder. The screen will be
much larger than present television screens and
will be (lat similar to a framed picture instead
of elongated like the TV picture tubes of today.
.\l.so, scanning lines will not be as apparent as
they are in today's receivers. The picture qual-
ity will be far superior to either the projected
or television pictures of today. There will be
improved tonal and color quality.
What will these audiovisual machines do? I
predict that pre-recorded video tapes, similar
to present day educational films, will be available
in ample quantity to meet the needs of a space
age educational system and these tapes will be
retained in each individual school for immediate
use when needed. Filmstrips, slides, opaque pic-
tures, and transparencies will also be available
on pre-recorded tapes by use of the film-o-graph
technique. Of course, these machines will re-
ceive and reproduce television and radio pro-
grams, and its tape mechanism will do every-
thing present date tape recorders will do.
While it is predicted there will be such a ma-
chine as described above in every classroom, there
will be a second machine but probably only one
per school. This second machine will have the
capability for recording on magnetic tape all
kinds of pictures and sounds. It will be capable
of recording on tape television and radio pro-
grams, motion pictures from film, filmstrip, flat
pictures, transparencies, objects and models, even
live action. This recorder will permit the teacher
to prepare almost any type of visual and/or
auditory materials for presentation to classes.
A revolution in education is overdue. In my
opinion education has made possible the tre-
mendous technological advances of today; now
it is time for these technological advances to
make possible an education suitable for the
space age. If we do not have this educational
revolution we will have the tragic consequences
of education's child (our modern culture) look-
ing after an old out-dated and senile educa-
tional system, which will not be able to produce
an educated people capable of coping with the
requirements of a space age. If this educational
revolution does materialize, it will result in
achievements far beyond our greatest dreams.
Walter S. Bel!
Director, Audiovisual Education,
City of Atlanta, Georgia
V^RY.STAL-gazing in videotape in education
is a precarious business, since the educational
utility of this new device depends on: (1) engi-
neering ingenuity, (2) educational changeover to
electronics, and (3) educational acceptance of
the electronic age.
To any one familiar with inventiveness in the
exploding field of electronics, the foreseeable
achievements seem almost without limits. It is
easy to foresee the direct feed-in of videotape to
the TV classroom receiver. This will require
(a) modification of the receiver to accept signals
from the tape and (b) reiluction in tape cost by
& AV Guide— October, 1959
527
several orders of magnitude. Once this is
achieved, tape rather than film can become the
commodity of motion pictures in education.
Picture quality on a 21" receiver will certainly
not be reduced by videotape. For large screen
projection, e.g., for large classroom or audi-
torium u.se, the problem of picture quality is
more complicated. Available big-screen TV pro-
jectors are far from satisfactory. The problem
of the large TV screen is that of the separation
of the horizontal scan lines of the present TV
system. TV involves optical scanning, photog-
raphy does not. However, since the theory
of electronics is very well developed (in con-
trast with that of photography), the scanning
problem is easily reducible to engineering tech-
nology and the technologists are very clever
fellows.
Given the technological developments, the pro-
duction of tape libraries for school use, and the
phased changeover from film to tape, the limits
of videotape in education are largely those of
limitations of the imagination, creativeness, and
downright professional competence of school ad-
ministrators and teachers. The handwriting on
the wall is: "Get ready for the electronic age in
education tool"
Charles F. Hoban
Research Professor of Education,
Institute for Cooperative Research,
University of Pennsylvania
V IDEOTAPE recording (1) makes possible
rapid exchange of whole courses or special sec-
tions of courses.
(2) Makes possible more economical revision
of courses.
(3) Home recorders will make possible great
personal libraries of academic-cultural informa-
tion. A flexible library.
(4) Special international events will be re-
recorded (a la Geneva) and shown throughout
the world in a matter of hours— or minutes.
(5) All uses of VTR mean easier and more
rapid accessibility of information— both trivial
and important— a kind of literal omnipresence
of impressions generated by others than the con-
sumer, truly a flow in which the future will
swim.
David C. Stewart
Assistant Director, Joint Council
on Educational Television
J. HE more I look at the development in the
area of instructional tools, the more I am con-
vinced that we are going to need better teachers
to use these aids efficiently. It seems to me that
the more choices the teacher has to make as to
materials and devices, the better educated the
teacher will need to be in order to make the
proper choice to fit the needs of the class. With
the wonderful new electronic aids being de-
veloped, we some times fail to recognize this
fact.
Although the videotape recorder is still too
costly and complicated to consider for immedi-
ate use in the classroom, I feel it has great po-
tential. Think of what the creative teacher could
do with this device in the way of local produc-
tion. TV programs can be easily taken off the
air and used at a time when they will fit the
classroom instruction. Due to its flexibility, the
material not needed can be quickly edited out.
Questions, visuals, comments could be inserted
to make the audiovisual material fit the specific
class situation. Teachers could photograph dem-
onstrations, field trips, outstanding events, for
use in the classroom. The videotape recording
in the hands of a creative teacher has unlimited
possibilities. In the hands of the non-imaginative
teacher, it is but another tool to complicate the
teaching situation.
Arno de Bernardis
Assistant Superintendent,
Portland (Ore.) Public Schools
w.
E all know how much today's tape recorder
has contributed to our capacity as teachers to
provide a variety of essential audio learning ex-
periences. To any number of teachers, the tape
recorder is the teaching tool, par excellence: To
me it seems only logical to suppose that the video-
tape recorder, combining in effect the advantages
of the present tape recorder with those of the
motion picture camera, will similarly influence
teaching. If the spread of use of the videotape
recorder were also to be accompanied by a corre-
S])onding increase in the number of trained
audiovisual materials specialists to work directly
with teachers to adapt this and other media to
educational purposes, residts coidd be revolu-
tionary.
James W. Brown
Professor of Education
San Jose State College
JtlLECTRONIC canning of television images
and sounds on videotape presents an even greater
challenge to educators than the advent of tele-
vision. For the present, videotape cost is pro-
hibitive for extensive educational use. However
with experience and improvement of the art as
it is applied to business, industry and professional
needs its cost will be reduced to a fraction of its
present level. When this occurs, educators will
have an instrument which will provide the flexi-
bility needed to apply the medium of television
to the whole gamut of education. Perhaps video-
tape will simply be another item in the kit of
tools we already have. However, since it is ap-
parent that most schools are going to be equipped
with television receivers, I wonder whether the
TV screen via videotape may not become most
often used device for presenting visual images in
the classrooms. As such we may find the celhdoid
film and the motion picture as we know them to-
day obsolete. Film libraries will then become
tape libraries and other revolutionary changes
in audiovisual education will follow.
Francis W. Noel
Int'l Cooperation Administration,
AV Education Advisor to Gov. of India,
National Institute of AV Education,
New Delhi, India
528
EdScreen & AV Guide — October,
X HE forward march of progress in communi-
cation media is increasingly becoming a race
with our ability to make intelligent use of them
in education. Videotape is one example of this.
At a period when educators, generally, are still
a bit hesitant aboiu employing motion pictures
and TV as integral rather than peripheral tools
of instruction, we have the prospect of an in-
strument which can readily and accurately re-
cord any audiovisual impression from anywhere
and play it back, when desired, at the push of a
button.
But one thing seems certain — that teacher
education and teaching methods must adjust
much more rapidly in the future than they have
in the past or the primary responsibility for
educating our society will pass from the schools
and colleges as we know them into the hands
of other, and probably less desirable, agencies.
Charles F. SchuUer
Professor of Education and
Director, AV Center, Michigan
State University
XN the future videotape recording will be an
everytlay tool, indispensable in many teaching
situations. For example, teacher trainees and
students of public speaking can see and hear
themselves immediately. Surgical operations,
videotaped in color, can be re-run to emphasize
techniques for students and practicing surgeons.
Closed-circuit and broadcast ETV instruction can
be taped for later use to avoid schedide con-
flicts Busy administrators can record instruc-
tions with visual demonstrations for viewing by
teachers and staff at times convenient to all. In
other words, VTR will be taken for granted and
used as much as imagination will permit.
C. M. Braum
Engineer, Joint Council on
Educational Television
of the production is maintained, since progres-
sive deterioration peculiar to film is substantially
reduced with tape.
Limitations of space do not permit really
delving into this fascinating subject. The fol-
lowing items still should be covered:
(1) Centralize records on videotape.
(2) Magnetic tape niateriajs for use in still
cameras with electronic translators for
immediate reproductions.
(3) Maps, charts and graphs recorded on 3x5
sheets of moimted magnetic tape. In use
these would be inserted in a slot-like de-
vice for reproductions in full color and
3D on the flat classroom viewing screen.
Philip Lewis
Director, Bureau of Instruction
Materials, Chicago Board of Education
X HE introduction of videotape recording in
the field of communication parallels the coming
of the jet engine into the field of transportation.
Just as the jet engine has introduced a new con-
cept in transportation, so videotape recording will
challenge each of us to study and analyze the
impact which it will bring in the field of com-
munication. Within the next decade or two, we
can anticipate many modifications which will
make it possible for videotape to replace film
in the transmission of ideas. Only as we grasp
the significance and importance of this tech-
nological development will we be able to modify
our attitudes to accept this medium of com-
munication in our educational activities. Video-
tape will find its proper place in the constella-
tion of communication's media and will partially
or entirely replace our traditional method of
communicating by motion picture film.
Ernest Tiemann
Director, Visual Instruction Bureau,
The University of Texas
I
T seems reasonable to predict that videotape
will ultimately replace film for use in what we
now know as 16mm motion picture projectors.
Of course this change will require a radical re-
ilesign of equipment, but the outcomes will be
dramatic and the advantages considerable. The
electronic approach provides a virtually un-
limited soiuce of illumination for actual daylight
projection in any classroom situation. Central
tape depositories will replace film libraries for
school systems and districts, and will receive
newly released productions via special channel
radio broadcasts or transmissions on coaxial
cable to enable such subscribers to quickly re-
cord the latest items. Once the master tape is
made any number of high-speed "dups" can be
produced as needed to fill all requests from
schools on the exact date desired. In this way,
storage of midtiple prints and their attendant
obsolescence are eliminated. Splicing-in repair
footage also becomes a thing of the past, and in-
spection is necessary only to remove worn pieces
of ta]3e since a new recording is made for each
order. In this way, almost the original quality
A HE videotape recorder is potentially the most
promising educational tool for the analysis and
improvement of tasks heretofore considered
"hopelessly" complex. By this means the learner
can perform his task and can, immediately after-
wards, see and gauge the direction and magni-
tude of his errors. In other words, the recorder
provides the most necessary ingredient in moti-
vated learning— "immediate feedback."
Henry A. Bern
Head, Research Dept., AV Center,
Indiana University
X HE future of videotape in non-TV applica-
tions lends itself very well to "dreaming," as
long as one is in a position to ignore two rather
important aspects: cost, both initial and upkeep;
and the technical skills needed to operate and
maintain the equipment.
Any dreams relating videotape recording to
529
wide usage in any but the wealthiest schools
must be predicated upon an impending break-
through in technical developments which will
remove videotape recording from its present
costly shackles. Unless videotape is something
other than a plastic strip with a magnetic coat-
ing, it seems unlikely that costs will be reduced
appreciably.
But the new techniques will come; we only
lack foresight as to the date. Our dreams should
include a challenge to the inventors and de-
signers to hasten the technological progress which
will lead to a new, less costly method of ultra-
wide-range recording. I believe that the inclusion
of this reservation will lend credence to these
forecasts and will lead the uniformed not to ex-
pect too much from the industry.
Merlyn C. Herrick
Lecturer in Education and
Production Supervisor, Indiana University
J.. Videotape will bring picture language much
closer to the written word in terms of immediacy
and availability. On of the impediments to pic-
ture communication is the great time and effort
it takes. In the future— letters may be interper-
sonal face-to-face exchanges, minutes of meetings
may be re-enactments of all the subtleties of
human interplay, hearing a language will in-
volve much seeing as well as hearing of the
learner's performance.
II. Feedback will be greatly enriched by pic-
tures, with perhaps some startling effects, (a)
Many of the human inconsistencies and much
of the ignorance due to mismatches between ver-
bal labels and the real world will be removed.
The correcting and compensating effects of pic-
torial feedback would be much more readily
available and would occur much more frequently
if videotape were widely used, (b) What will
happen when the human image becomes as
familiar to its owner as his handwriting? Will
the sight of his own behavior in many situations
make him introvert or extrovert, conformer or
reformer, follower or leader, well adjusted or
maladjusted? Can the student in screening the
tape for the previous day take a more detached
and dispassionate view of a school situation that
was highly charged at the time?
III. In the school situation many uses could be
made of videotape. The following presuppose
two things: that classroom activities would be
fully documented at frequent intervals each year,
and these records be so catalogued as to make
any unit readily available, (a) Pictorial report
cards would provide parents with unique in-
sights into Johnny's behavior. These should
probably be screened by parents and teachers
together— and perhaps in part with Johnny, (b)
Teachers coidd much more rationally evaluate
pupil growth by comparing earlier with later
taped performances, (c) Thorough case studies
of problem children could be made by retracing
the sequence of events through their years in
school. Equally important studies could be made
of successful children, (d) Teacher training
could come out of the ethereal world of books
about children and curriculum and learning.
Student teachers would already have "been in"
many classroom situations, "experienced" in-
dividual differences among students, "partici-
pated" in discipline problems, etc., via tape be-
fore doing it themselves.
If all this should come true, two dramatically
opposite outcomes are possible. Tapes could
become a bencvf)leiit instrument conducive to
fuller understanding, respect and support for the
teacher. Or they could become a vicious instru-
ment of partisan control of the teacher.
Malcolm Lee Fleming
Instructor in Education and Supervisor
of Motion Pictures, Indiana University
o.
'N an evening early in May, Ralph E. Lovell,
a member of my seminar at UCLA, was describ-
ing for us a new system of editing videotape,
developed by himself and others at the NBC
studios in Burbank.
A few short months ago videotape was still in
the experimental stage. Today it is much in use
in television, because it reproduces visual and
auditory images with high fidelity and can be
edited with precision.
Will videotape and education join hands? Of
course they will. But when, where, and under
what circumstances none of us can predict. In
our feeling of high esteem for the handiwork of
the electronics engineers, we must not forget that
to a child perceiving an image on the screen, the
technique of putting the image before him is
not as important as is the image itself. We still
need to know much more about how children
learn.
F. Dean McC^lusky
Professor of Education,
University of California, Los Angeles
Some responding experts pre-
dicted no real educational
future for videotape. Here
are their comments
Xn view of my complete ignorance in regard
to videotape recordings, I am afraid that what I
might have to say would perhaps be as enlighten-
ing as what glass makers have to say about
"Visual Aids." In view of this, for me to attempt
to jot down any thoughts that I might have on
this subject would be at a disservice to the read-
ers of our magazine.
I really don't know enough about videotape to
make any pronouncement. I am hoping to learn
more about it and will look forward to seeing
what other people have to say in your symposium.
I'm sorry, but I don't think I should partici-
pate in your symposium on videotape recording.
The reason is that I don't like to take a negative
viewpoint, but I have very little faith in the
future of videotape recording for educational
purposes. I know it will find some sort of a
place, but 1 can't feel that it will be really used,
as our present audiovisual media are.
530
EdScreen & AV Guide — October, 19
The Videotape Recorder
by Robert A. Miner
Reprinted with permission from the Journal of the Nation-
al Association of educational Broadcasters, May, 1959.
I
N April, 1956, a new and unexpected inven-
tion called a videotape recorder suddenly cap-
tured headlines on newspaper front pages,
throughout the nation. The influential New
York rimes, in its front-page article, forecast that
"electronic photography" would have implica-
tions far beyond the television service for which
it had been invented. The excitement in the
broadcast industry trade press was nothing less
than tumultuous. What, exactly, then, was this
new invention — the videotape recorder — which
had created such a stir?
In its simplest terms, the videotape recorder
is a device which records on a strip of magnetic
tape the electrical signals which emerge from
a television camera system, very much as the
familiar audio tape recorder records on a narrow
strip of magnetic tape the electrical signal which
emerges from a microphone system. All the
things which audio tape recording did for sound,
the videotape recorder is capable of doing for
television; the machine will record both picture
and sound, as it is being picked up in the studio,
and immediately replay both picture and sound,
without a trace of visible deterioration. Like an
audio tape, a television tape recording can be
erased, and a new recording placed on the same
tape, over and over, as desired. Like an audio
recorder, the videotape recorder is push-button
operated, and capable of full picture and sound
fidelity in the hands of a relatively inexperienced
operator. (Maintenance on the videotape re-
corder, like maintenance on all television equip-
ment, naturally requires the services of a trained
expert.) Like an audio tape, a television tape
recording can be recorded on one machine and
played back on another, or copies of the original
tape can be made and played back on many
other machines.
Physically, the videotape recorder, as it is
manufactured today, consists of a handsome con-
sole, a little bigger than a kitchen range, on
which the tape is loaded and threaded, and on
which are located the meters, dials, and push-
buttons with which it is operated, and two
cabinets of a size and type found throughout
radio and television broadcasting, which con-
tain the electronics chassis that are used to
amplify, modulate, and otherwise process the
television signals.
In use, the videotape recorder is a convenient
high fidelity recorder and reproducer of televi-
sion sound and pictures, and may accurately
be regarded as the television counterpart of the
professional high-fidelity sound tape recorder.
It is not, of course, a sort of electrical counter-
part of a moving-picture camera. Just as the
recording of soimd recjuires one or more micro-
phones, artistically placed for best pick-up, video-
tape recording requires one or more television
cameras, artistically placed for best picture pick-
up, and, of course, one or more microphones to
pick up the sound which accompanies the pic-
ture. Just as good sound recordings are "moni-
tored" by experts during the recording session,
television tape recordings are monitored by
skilled television directors and technicians, to
insure good picture recording. The physical
equipment required to make a television tape
recording is exactly the same as that required
to produce a good television broadcast — televi-
sion camera, television cameraman, studio moni-
tor, and skilled studio monitoring technicians —
the difference being that the electrical signal
which contains the picture information is fed
through cables to the videotape recorder, in-
stead of being fed to a television transmitter.
The videotape recorder "remembers" every de-
tail which is fed to it, and will replay, in electri-
cal form, the information it has received through
cables, over and over, as desired.
Videotape recording, thus, is a wholly new
way of storing moving pictorial information, a
memory for the television camera, which does
not depend upon chemicals, which is capable of
immediate replay, and whose medium can be
erased and re-used many times over. In many
ways, it is a supplement to motion picture pho-
tography, and in other ways, most of them in
television, it is a replacement for photography.
New functions, which never before could be per-
formed, are now within reach through videotape
recording; some functions which photography has
handled in the past can now be handled more
conveniently and efficiently through videotape
recording; and, of course, just as television has
not replaced motion pictures, many services, such
as theater motion pictures, are unaffected by
videotape recording.
The ]jrincipal application of videotape re-
cording to date has been in the field of com-
mercial television. Most of the performance
abilities of this recorder which led to its accept-
ance by commercial television also lead to appli-
cations in the educational television field. Some
of these applications have been grouped together
and outlined below.
I. Many applications are related to the pre-
recording of TV lessons. Such pre-recording
applications include the following:
(a) A pre-recorded backlog of TV lessons in
each course can be developed for use when the
TV teacher is unable to be present for reasons
such as schedule conflicts, etc.
(b) The schedules of outside talent will not
necessarily coincide with the most desirable time
for TV presentation to students. Such schedule
idScreen Gr AV Guide — October 1959
531
ronflicts can be eliminated through pre-recording
of programs.
(c) TV lessons will frequently benefit students
in another TV area outside of that covered by
the originating TV system. Pre-recording of les-
sons will enable such programs to "be viewed
outside of the range of a specific TV system
without incurring microwave interconnection
costs. This is made possible through interchange
of tapes from one TV system with a videotape
recorder to another.
(d) Pre-recording of TV lessons reduces the
inherent pressure of live ]3resentations without
losing the impact of live quality.
(e) Pre-recorded TV lessons can be potentially
better teaching tools than live presentations
inasmuch as they allow a teacher to review her
presentation and set the pace of her lesson to
meet the requirements of her students. Those
portions of a lesson that either drag or move
too rapidly can be corrected in advance of play-
back to the student viewing audience so that
the TV instruction can be as nearly perfect as
possible.
II. Under different circumstances, it is more
advisable to record a lesson simultaneously with
its presentation to the student viewing audience.
Such applications are as follows:
(a) A series of lesson sequences recorded on
the videotape recorder can be built up for
loan to other educational institutions.
(b) Many times the scheduled presentation
of a TV lesson will not coincide with the most
desirable viewing time for all classrooms within
a particular TV system. Under these circum-
stances, it is much easier to record the initial
presentation and repeat the lesson at a later
time through playback of the recording, rather
than a repeat live performance.
III. Recorded lessons, whether they are acquired
through pre-recording or simultaneous record-
ing, can either be stored for future use or the
tape can be erased and be used for another
lesson. In those instances where lessons are
stored for future use, additional recorder appli-
cations become feasible. The TV lesson series
stored on tape can be repeated the next se-
mester or the next year, as the case may be,
through playback of recorded tapes, rather than
repeating the live TV instruction.
(a) The required up-dating of material in
stored TV lessons from one use to another can
be accomplished very easily with magnetic tape.
This is done either by erasing and re-recording
those segments of the total year's teaching that
are to be up-dated, or by splicing in new tape
sections to replace that portion being up-dated.
(b) The up-dating of subjects from one year
to another will not require as much time as the
preparation and presentation of the original
lesson required. Teaching time of the instruc-
tor making the original presentation has there-
fore been made available for other assignments,
such as the teaching of another level of the same
subject or a related subject, yet the impact on
students viewing the tape playback is identical
to the original live presentation.
(c) Area repositories can be established for
TV lesson recordings, enabling an evolution to
start by using the best teachers in an area to
teach a particular subject. Such recordings can
then be used by schools in the area according
to their own schedule requirements.
IV. A permanent school ilocumentary materials
library of recorded tapes can be established for
inserting into live lesson presentations to en-
hance the eductional value of the program.
(a) Significant jjublic events can be recorded
on the videotape recorder for retention in this
library. Visiting specialists can be recorded. Rare
physical, social, economic and similar phenom-
ena and events can also be recorded. Field
background information for history, science, in-
dustry, etc., can conveniently be recorded for
this library on tape.
(b) Laboratory experiments can be recorded
imder the best possible conditions and at con-
siderable expense when necessary, by large sfion-
soring organizations. Time, effort and money
involved will be justified by the great numbers
of students who will be able to view the experi-
ment through many subsequent playbacks of this
lesson.
V. The videotape recorder also is a valuable
tool for scholastic training and self-improve-
ment of TV teachers. Applications in this cate-
gory are:
(a) TV lessons can be recorded for post evalu-
ation and study by groups of TV teachers and
their classroom counterparts.
(b) TV lessons can be recorded in advance
and used as a basis for self-correction, both for
the teacher and other members of the produc-
tion staff, through observing a playback of their
lesson in the classroom and noting the effect
on students and classroom teachers.
(c) Recorded lessons can be played back for
analysis by the teacher and director to eliminate
those portions that drag or require strengthening
from an educational point of view.
(d) Experimental lessons can be recorded on
tape in selected subjects at various grade levels
for exchange with other TV teaching projects
for purposes of evaluating the content, lesson
structure, teaching techniques, etc.
(e) The videotape recorder will also serve as
a valuable rehearsal tool to assist TV teachers
and the production stafl: to acquire confidence
and the best possible lesson presentation.
VI. There are other applications of the video-
tape recorder aside from the direct lesson ap-
plications outlined above. These include the
development of a library containing typical
video teaching tapes in a variety of subject areas
and grade levels for demonstration uses with:
(a) Parent groups.
(b) Visiting educators.
(c) Service clubs.
(d) Sessions at professional educational meet-
ings.
(e) Teacher-trainees (in-service, teacher col-
leges, new teachers in county).
(f) Boards of education.
(g) Prerecording of PTA ]3rograms.
(h) Evening adult education subjects.
The foregoing certainly does not represent the
total list of applications for videotape recording
in the field of educational television. It is meant
only as a stimulus to examining the possibilities
of this new electronic tool to determine its cor-
rect role in assisting educationally or econom-
ically any particular teaching endeavor.
532
EdScreen & AV Guide — October, 19
looded area as seen from the Bureau of
isual Etlucation looking across East Blvd.
by John Borza
Get AV Out of the Cellar!
J. OUR months ago, a disastrous flood invaded
the Bincaii of Visual Education of the Cleve-
hmd Public Schools. A three-hour rain ruined
a|>proximatcly half a million dollars worth of
audiovisual equipment and supplies, to say
nothing of the damage done to the building,
fmniture, supplies and other installations.
The building housing the Bureau, formerly
the School of Education of Western Reserve
University, was more than adecjuate to carry
on the following operations:
(1) On the second floor was the sound motion
lji(ture production studio and complete photo-
graphic ]5rocessing, graphic arts and special
audiovisual equipment maintenance;
(2) On the first floor were two screening rooms,
conference rooms and general and administra-
tive offices;
(3) In the basement major operations were
carried on. Here were facilities for housing and
storing all equipment and materials used for
circulation in our schools: 5,756 motion picture
prints; 11,852 filmstrips; over 300,000 314x4
slides; 5,0r)9 2x2 slides; 1,580 study prints; 575
exhiijits; 217 pieces of sheet music; 66 sound
motion ])icture projectors; 37 silent motion pic-
ture projectors; 109 combination 2x2 and film-
strij) projectors; 13 opaque projectors; 15 tape
recorders; 8 sound filmstrip projectors; 1 1 vari-
ous types of aiuomatic audiovisual equipment;
73 screens in sizes from 50x50 to 8x10 ft.; 61
various pieces of audiovisual and photographic
ecjuipment.
Doan Creek, which runs through the Univer-
sity C^ircle park system, was at one time open.
While the creek was still open, the undeveloped
acres of the highlands absorbetl most of the
rain water. Even after the creek went under-
ground the culvert was large enough to carry
away the excess rainfall. However, within the
last five years the suburbs in the highlands
have ex]5anded at a tremendous rate. Insufficient
sewage development was first felt three sum-
mers ago when, after a heavy rain, the culvert
could hold no more water and the storm sewers
backed up.
At that time, the gymnasium at the Bureau
held about 1500 pieces of audiovisual equipment
recently serviced and ready for the September
opening of schools. The five summer servicemen
had their job to do over, but they were able
to salvage all this equipment because it was
not completely submerged.
Preventive measures were taken by installing
sewer back-up traps and a sump pimip. These
preventive installations were effective and ap-
parently took care of ordinary conditions.
However, on June 1 of this year for a period
of three hours, four inches of rain fell on the
higher grounds over an area of 8.6 square miles.
Because the ground could not absorb this lui-
usually heavy rainfall and because of inade-
quate sewage facilities, the water followed the
only course left— down the roads and hillsides
and into the University Circle area at the rate
of 2,860 cu.ft. per second.
The back-up sewer traps held the water from
coming into the building, but the water rose
above the basement window sills. The pressure
became so great that it burst the windows and
doors and demolished two interior walls.
During the height of the flood, the water in
the Bureau of Visual Education building meas-
ured 17 feet. The waters recedetl during the
night and the next morning we were greeted
by a sea of mud surrounding the building.
Slides, exhibits and filmstrips were picked up
for blocks in the surrounding neighborhood.
Realizing that the water-soaked equipment
was a total loss, our immediate |)roblem was
to salvage as much material as possible. For-
timately there is a 16mm film prixessing plant
in Cleveland. All the motion pidure films were
rushed to Uabcraft for cleaning. With the pur-
chase of an oiudoor swimming pool it was possi-
ble to kee]) the films luider water luuil they
could be put through the continuous-proiessing
machine. By keeping the films wet the silt from
dScreen & AV Guide — October, 1959
533
Water rising above basement window sills.
Pressure bursts windows and doors: demolishes
two interior walls.
Equipment loan pool — befori
Equipment loan p(K)l — after.
Slide and exhibit room — before.
Slide and exhibit room — after.
Equipment maintenanre sIk>|) — Ijcfore.
Eqiii|>iiuii( maliitenante shop — after.
ppppfppfp
Film inspection room — bilinf.
vb'^l^p^*^
.-Jn^'lSit^^^^^Kf^'^lml^
j-,^S^tMl
, , '-aa^bi^^ -A^if^rr-.,^*^ ^T
*k" '^
1~
WKSfS^&
sfTilflk ' .^ «
!•
i
HiG^Hv^^
rk. i^
■^^^
W^ ^^§m^^ " *.
*
'^s^^F^^"
"^ '1r" . < V^^^V^^
Materials were often louiul blocks away.
the flood waters could not dry and impregnate
the emulsion.
Temporary quarters for film inspection were
immediately set up at the Bureau of Visual
Education, where film inspectors checked all
salvaged films and spooled them onto new reels
and placed them in new cans. This measure
was necessary because rust had already set in
on the old ones. Salvaging of colored film con-
tinued for eight days before the emulsion de-
teriorated. Black and white film lasted for ten
days. A total of 3,674 prints were caught in the
flood and our loss was 1,314 prints. We salvaged
a total of 1,097,162 feet of film at a cost of
one cent per foot.
The filmstrip salvage operation was similar.
Many hands were needed to do the work as
soon as possible. Sixteen students were hired
from a nearby high school. They worked four
hours every day after school. Photo-developing
trays were filled with water and a wetting agent.
The filmstrips were swished through the trays
and then squeegeed and hung up to dry. The
next job was to identify and label the salvaged
filmstrips and put them into new plastic con-
tainers. The students handled 10,830 filmstrips,
and of this number 90 percent were recovered.
However, 2,754 filmstrips were never found
again after the waters receded.
The loss of the models and exhibits, made
by the W.P.A., cannot be measured in money.
The real value was in the popularity of this
material with elementary children.
Nor can a dollar and cents value be placed on
the 314 X 4 and 2x2 slides. If it were possible
Film inspection room — after.
Swimming pool preserved wet films until they
could be processed.
to replace all the lost slides, the raw materials
needed would cost more than $306,000. The re-
placement cost of the filmstrips is about $19,500.
The replacement cost of motion picture films
is about $78,000. The replacement cost of the
audiovisual equipment is about $59,000. Main-
tenance parts and equipment have been replaced
at a cost of about $15,000.
Just before the disastrous flood struck we
were preparing for our summer equipment
maintenance work. Repair parts for this job
had already been received and they were com-
pletely inundated. Thousands of dollars worth
of equipment parts were saved by soaking them
in penetrating oil. The audiovisual equipment
that was caught in the flood waters was a total
loss and is now waiting to be cannibalized for
usable parts. In the meantime, temporary quar-
ters were set up in order to carry on maintenance
work.
Plans are now being made to house all of
the Bureau of Visual Education operations above
the basement level. The Cleveland Board of
Education does not carry insurance so that the
replacement of all lost materials and equip-
ment is being made from the Replacement
Fund.
We in Cleveland hope that other school sys-
tems will benefit from our sad experience. There
is no time like the present to take a second look
at the housing of your audiovisual equipment
and teaching materials. If they are stored in a
basement, as it seems in too many cases, what
are the probabilities that they too could be
caught by the waters from a flash flood?
dScreen & AV Guide — October, 1959
535
Students Bring
History
to Light
by Gilbert Hagerty
\jILBERT Hagerty started this work because he is
deeply interested in archeology. By a combination of
historical and geographical reasoning he believed
that there had to be an overnight stopping place for
travelers along the natural waterways connecting the
developing West with the established Hudson Valley.
Where else but along the Great Oneida Carry, where
water travel was interrupted for a portage? In this
area Mr. Hagerty dug.
Soon his students joined him at the digging. In
the recently completed state-wide Essay Contest for
students and teachers, conducted by the New York
State Commission on Historic Observances in con-
nection with the 350th anniversary of the explora-
tions of Hudson and Champlain, Mr. Hagerty sub-
mitted the following summary of his class activity.
Because this is exceptional, inspired teaching, the
editors of EDUCATIONAL SCREEN .AND AUDIO-
VISU.AL GUIDE bring this story to you as a superb
example of the use of the field trip in instruction—
a field trip which resulted in discovering the site of
a colonial pioneer's home.
By virtue of the location of the digging it can be
assumed that the colonial owner was directly con-
nected with water transportation in the days of the
bateaux— preceding the construction of the Erie
Canal. By virtue of the artifacts already unearthed—
clay pipes, a wide variety of pottery, glassware and
the stems of glasses, as well as pewter, iron and silver-
ware, it can be assumed that this indeed was the site
of an Inn of the earliest days of the .-\merican Repub-
lic .. . probably the Inn at which DeWitt Clinton
stayed when he first dreamed of a continuous water-
way connecting east and west.
Mr. Hagerty was a winner in the contest— and spent
two weeks in The Netherlands as a representative of
the New York State Commission on Historic Observ-
ances investigating and verifying his discoveries. But
this is not all— the new Fort Stanwix Museum in
Rome, New York, was opened on .August first of
this year. It is an immediate and direct outgrowth of
-Mr. Hagerty 's work— and he has been named Director.
Sic Semper audiovisualists!
—Max U. Bildersee
1^ or 170 years a lastiiiating story has been
hidden in our community — hidden so well that
no hint of its presence was discovered until the
fall of 1958. Then it was by sheer chance that
we, witli the hel]) of student groups, were able
to save it from comjilete oblivion.
This story was written in hallowed groiuul
which was literally being carried away for fill
because the owner did not know what he was
destroying, and no one had hitherto recognized
its importance. But because of our action this
destriutiou has been stO]3ped, and cooperation
of the owner has made carefid archaeological in-
vestigation possible. We now have most of this
story, complicated as it is, as it was recorded
in the earth between the years of 1789 and 1805.
Because of its geographic location on the
Great Oneida Carry, with its associations of
colonial troop movements, fur trade and Indians,
this site is of tremendous significance not only
locally, but in the development of the waterway
system from the western frontier to the sea. It
was the focal point for the thousands who
crossed from the Mohawk to Wood Creek and
the West.
Because nothing in addition to the standard
coimty histories has been recorded about this
area for many years and scarcely any new infor-
mation gained from primary research, we in-
tin'tively felt that this location should reveal
something of importance. AVe were not wrong.
Briefly, our project is an archaeological one
involving discovery and original research in
536
EdScreen & AV Guide — October, 19f
Students George Gibson
and Lynn Hagerty study-
ing a piece of crockery
found in a well and a
stratification shown indi-
cating occupation levels.
Oneida County history. Preliminary investiga-
tions on a strategic plot of groimd, ripped and
torn by a bulldozer, showed evidences of an 18th
century pioneer dwelling. This evidence places
the occupation at a time when there were but
seven or eight dwellings of whites between
Whitestown and Oswego, and most of them were
primitive huts. This we have from the report
of a reliable eyewitness who was through the
territory at that time. This spot we are inves-
tigating was the site of one of these dwellings,
erected soon after the Revolution.
When the site was first discovered, we gath-
ered every bit of material from the exposed sur-
face. Since the ground was disturbed generally
about a foot down from the surface and since
there were three components in this general
area, we were faced with the problem of classifi-
cation. We filled wax milk cartons with this
material and labeled them "general surface
finds." We soon learned to distinguish the dif-
ference between the type of artifact we found on
one end of the site from those found on the
other end where there were two other occupa-
tions. In the fringe areas the materials, of
course, were mixed. Fortiuiately there were still
about fourteen inches of undistmbed soil to be
examined in many areas where the bulldozer
had just scuffed oft the surface.
These areas of undisturbed soil were care-
fully examined, stratigraphy plotted, photo-
gra|)hed, and the artifacts kejjt separate. Each
area was coded and the artifacts labeled with
the code mark. This gave us a core of informa-
tion that we felt was valid in forming prelimi-
nary conclusions. The stratigraphy clearly
showed that this groinid had never been plowed
or in any way disturbed before the bulldozing
began.
Among the more interesting items found in
the inidisturbed stratification were many brass
and pewter buttons of varying sizes, both plain
and with ornamentation; quantities of koalin
pipe bowls and stems with a profusion of identi-
fications as makers' marks and bowl designs;
shards of household dishes with the character-
istic 18th century blue figures on cream back-
ground, some of which we were able to recon-
struct in part; several silver and brass coins
ranging from the reign of George II through
1796, of British, Spanish, and American origin;
iron axes, one a British military broad axe;
ironware as crane hooks, hinges, hand forged
nails, ox shoes, horse shoes, fragments of iron
kettles, knives, bone handled forks with two
tines; pewter spoons; glassware with pontil
marks; personal ornaments; lead musket balls,
giui flints; even a brass bung from a barrel, an
exact duplicate of one found at Crown Point;
and parts of many other items common to a
pioneer household.
Of a more general nature we were able to
determine the location of the building, once the
long concealed well was found. There was no
foundation to the house, only a dirt floor. A
concentration of brick rubble and charred
boards gave us the location of the hearth. As-
sociated with charred boards were many short
pointed sticks, the remains of burned saplings,
aligned in a row, a foot under the ground and
over the rotted and charred boards — dramatic
evidence of the conflagration that brought them
crashing in flames to the ground to be covered by
smouldering debris. Here we have a suggestion
of how the dwelling was constructed. Fragments
of broken window glass and hand forged nails
added to our information.
Animal bones scattered through the general
debris gave an indication of the diet. Deer bones
were prominent as were bones and teeth of
other large wild and domestic animals. Salt
water clam and oyster shells were abundant
EdScreen & AV Guide — October, 1959
537
K^
Sifting previously disturbed areas for
artifacts — left to right, Jim Butler,
Koh Osgood, Ronnie Hart.
and in direct association with known 18th cen-
tury materials. One wonders how these shellfish
(ould be fit to eat after arriving here in the
wilderness after the long trek from their near-
est point of origin, New York City. One of our
siuclents found a reference showing that the
Dutch as early as 169() were pickling oysters in
Xew York and sending them in casks to the
Barbados in a thriving trade.
By correlating our information through scien-
tific methods, we were stimulated to do further
research in documentary sources, (iradually
scraps of documentary evidence grew until we
had a body of information to check with our
archaeological findings. The documentary evi-
dence ancl the archaeological evidence fitted be-
yond the point of coincidence. The cold statisti-
cal facts and the book passages lived.
The two remaining occupations suggesting the
19th century were identified by examining old
maps. The maps told us that there were two
inns at these points — one prior to 1850 and
the other prior to 1876. One of our group found
a reference in a letter by Dewitt Clinton stating
that he had a fine dinner at an inn in this
immediate area in 1810. The description of its
location fits our site. The whole area has now
been mapped and each component identified.
When enough samples of all this material
had been gathered, some students who had taken
part in the various expeditions were given a
choice of the areas they wished to investigate
further. For instance, one chose to make a study
of the coins which had been found; another
sorted out all the various samples of dish frag-
ments to determine the variety of dishes, the
number of kinds of dishes, antl to make a fre-
quency distribution of the occurrence of design
types in order to determine the most common
type of dish used. Comparisons were then made
with dishes of known dates. The crinkle edge
type with blue or green slip on cream seemed
to predominate. We foinid that this type of
dish appeared frequently on British camp sites
of the Revolutionary period in the New York
City area; and while not abundant, they also
appear at Crown Point on Lake Champlain.
Crown Point was not occupied after the Revolu-
tion. Further study showed us that a goodly
proportion of other dish types that were found
also fall into the Revolutionary period.
We have first hand information from two
other local sites with Indian associations that
yield these same types of wars. This information
will help us to place a time span on these sites
in future investigations.
Another student chose to make a study of the
glassware fragments, which appeared in a wide
variety and most of which show the pontil-mark
which is characteristic of 18th century hand
blown glass. Another chose to study the buttons
on the basis of type, design, construction, and
time span. It is interesting to note here that
we have one cast pewter military button of a
Revolutionary soldier, with U S A on its face;
the S intertwines with the U and A. By and
large they all fall into the 18th century period.
The iron work interested another student, the
kaolin pipes, another. Comparison of the knives
and two-tined forks and the pewter ware with
known 18th century types that have been found
in debris of Revolutionary sites and which are
to be found in museums offered a challenge.
For our information on the kaolin pipes we are
indebted to Mr. H. G. Omwake, an authority on
the subject. The range of bowl ornamentation,
stem bore, and makers' marks are all signifi-
cant in determining their age span. Of 31 more
or less complete bowls we have 21 with a 5/64"
stem bore. The 5/64" stem bore was popular
in English pipes from 1750 to 1800. The 4/64"
bore was popular from 1800 on. We have 10
of these bowls. Again this strong statistical evi-
dence points to tire 18th century. One curious
bowl has many Masonic emblem's on it.
A student who was involved in nearly every
group field trip and who had taken many of
her own, set out to make some interpretations
of her own. They were checked against the
documentary evidence.
Not only have the scientific aspects of this
]5roject been intriguing, but the creative aspect
of the work is shown by a short story by one
of our group, based on the suggestions stimu-
lated by our finds.
The archaeological evidence tells only part
of the story. Many blank spots are filled in with
documentary facts, but we examined details
closely and consulted many sources. Our first
clue came from a reference that stated very
briefly that a Mr. X came to this area in 1789
and was one of the very first after the Revolution
to take up residence at a point we can easily
recognize today by the topographical features
given. They match our site. This same Mr. X
was listed as the head of a family in 1790 in
this area when the first IJ. S. census was taken.
(^Continued on page 559)
538
EdScreen & AV Guide — October, 195
A Report to Educators...
...concerning one of
the most significant
new answers to the
great challenge of...
SPACE AGE EDUCATION
The Complete Course-on-Film in
Di I p— \ A / 1^ 'A Vice-chairman of the DeparfmeriF
r. rlarVey t. Wnit© of physics, university of California
12,000 high school students in 500
classrooms where teachers
this complete course on film have
received their physics instruction
via films during the last two years .. .
^ The following pages document this unprecedented
teaching film distribution record with far greater
conviction than any further words we could offer...
^The following schools, systems and filr
libraries have purchased and /or are now usin
ALABAMA
Board of Education
Ensley High School
Birmingham, Alabama
ARKANSAS
state Department of Education
Little Rock, Arkansas
Arkansas Agricultural and Mechanical
Library Building
Monticello, Arkansas
A&M College
Monticello, Arkansas
Crosset Public Schools
Crosset, Arkansas
Hamburg Public Schools
Hamburg, Arkansas
Lake Village Public Schools
Lake Village, Arkansas
McGehee Public Schools
McGehee, Arkansas
Star City Public Schools
Star City, Arkansas
Dermott Public Schools
Dermott, Arkansas
CALIFORNIA
Grant Union High School District
Del Paso Heights, California
El Dorado, Amador & Calaveras
County Schools
El Dorado, California
Tahoe High School
Placerville High School
Sutter Creek High School
Calavaras High School
lone High School
Solano County Schools
Audio-Visual Department
Fairfield, California
Dixon High School
Rio Vista High School
Vacaville High School
Fairfield High School
Alameda County Schools
Oakland, California
Emeryville High School
Amador High School
Hayward High School District
(2 schools)
Los Angeles County Schools
Audio-Visual Department
Los Angeles, California
East Side Union High School District
San Jose, California
Santa Clara County Schools
San Jose, California
Orange County Schools
Santa Ana, California
Plumas Unified Schools
Quincy, California
Glen County Schools
Willows, California
Willows High School
Ortand High School
Hamilton City High School
COLORADO
University of Colorado
Bureau of Audio-Visual Instruction
Boulder, Colorado
Mapleton High School
Denver, Colorado
Academy High School
Colorado Springs, Colorado
Cripple Creek High School
Monte Vista High School
Delta High School
DeBegt High School
Akron High School
State Department of Education
Frank E. Heckey
Deputy Attorney General
Denver, Colorado
Gramby High School
Kremmeling High School
Mosta High School
San Luis High School
Cheyenne Wells High School
Arriva High School
Colorado State College
Instructional Materials Center
Greeley, Colorado
Greeley High School
Eaton High School
Fort Collins High School
Laboratory High School
(College of Education)
FLORIDA
Duval County Board of Instruction
Jacksonville, Florida
Baldwin High, Jacksonville
Alfred I. DuPont, Jacksonville
Englewood High, Jacksonville
Duncan Fletcher High,
Jacksonville Beach
Andrew Jackson High
Jacksonville
Julia Landon High, Jacksonville
Robert E. Lee High, Jacksonville
Terry Parker High, Jacksonville
Paxon Senior High, Jacksonville
Technical High, Jacksonville
New Stanton High, Jacksonville
New School #155, Jacksonville
State Department of Education
Tallahassee, Florida
Hillsborough County Board
of Public Instruction,
School Materials Center, Tampa, Fla.
GEORGIA
Atlanta City Schools
Atlanta, Georgia
State Department of Education
Atlanta Film Library
Atlanta, Georgia
Marietta High School
Marietta, Georgia
Thompson High School
Thompson, Georgia
Rome High School
Rome, Georgia
Cartersville High School
Cartersville, Georgia
Jonesboro High School
Jonesboro, Georgia
Athens High School
Athens, Georgia
State Department of Education
Collegeboro Film Library
Collegeboro, Georgia
Glennville High School
Glennville, Georgia
Portal High School
Portal, Georgia
Nahunta High School
Nahunta, Georgia
Jeff Davis High School
Hazlehurst, Georgia
Trautlen High School
Saperton, Georgia
Folkston High School
Folkston, Georgia
State Department of Education
Macon Film Library
Macon, Georgia
Wrightsville High School
Wrightsville, Georgia
Warner Robins Senior
High School
Warner Robins, Georgia
Jones County High School
Gray, Georgia
Sandersville High School
Sandersville, Georgia
Lanier Senior High School
Macon, Georgia
Crawford County High School
Roberta, Georgia
State Department of Education
Tifton Film Library
Tifton, Georgia
Turner County High School
Ashburn, Georgia
Climax High School
Climax, Georgia
Lee County High School
Leesburg, Georgia
Braxton High School
Broxton, Georgia
Pavo High School
Pavo, Georgia
Shellman High School
Shellman, Georgia
ILLINOIS
Eastern Illinois University
Charleston, Illinois
Beardstown High School
Beardstown, Illinois
Champaign High School
Champaign, Illinois
Mattoon High School
Mattoon, Illinois
Cumberland High School
Toledo, Illinois
Urbana High School
Urbana, Illinois
Altamont High School
Altamont, Illinois
Northern Illinois University
DeKalb, Illinois
Liberty High School
Liberty, Illinois
Seneca High School
Seneca, Illinois
DeKalb High School
DeKalb, Illinois
Cornell High School
Cornell, Illinois
Macomb High School
Macomb, Illinois
Marseilles High School
Marseilles, Illinois
Toluca High School
Toluca, Illinois
Sangamon County Film Library
Springfield, Illinois
KANSAS
Kansas State Teachers College
Emporia, Kansas
Peabody Public Schools
Peabody, Kansas
Ottawa University
Ottawa, Kansas
Garnett Public Schools
Garnett, Kansas
Roosevelt High -School
Emporia, Kansas
College of Emporia
Emporia, Kansas
Burlington Public Schools
Burlington, Kansas
University of Kansas
Lawrence, Kansas
Shawnee Mission High Scho
Mission, Kansas
Arkansas City High School
Arkansas City, Kansas
Anthony High School
Anthony, Kansas
Kansas State Teachers College
Pittsburg, Kansas
Altamont Schools
Pittsburg Schools
Fort Scott Schools
Parsons Public Schools
Cherokee Consolidated Schc
St. Mary's Catholic High Scl
Kansas State Teachers
Laboratory School
LOUISIANA
State Department of Education
Baton Rouge, Louisiana
MARYLAND
Board of Education of
Washington County
Hagerstown, Maryland
i CHEMISTRY
an introductory course
SETTING A SIMILAR PATTERh
rhfi
or? F» I m
NTRODUCTORY PHYSICS
IICHIGAN
orthern Michigan College
ubilc Service Center
iarquette, Michigan
Escanaba Senior High School
Escanaba, Michigan
Gladstone Public Schools
Gladstone, Michigan
Ishpeming High School
Ishpeming, Michigan
Crystal Falls Public Schools
Crystal Falls, Michigan
Graveraet High School
Marquette, Michigan
Stephenson Public Schools
Stephenson, Michigan
Iron River High School
Iron River, Michigan
arren Public Schools
arren, Michigan
tzgerald Public Schools
tzgerald, Michigan
in Dyke Public Schools
in Dyke, Michigan
IINNESOTA
itroit Lakes Public Schools
itroit Lakes, Minnesota
Moorhead Public Schools
Wadena Public Schools
New York Mills
Public Schools
. Louis County Schools
iluth, Minnesota
Clover Valley High School
Two Harbors, Minnesota
Alborn High School
Cotton High School
Embarrass High School
Brookston High School
Meadowlands High School
Alango High School
Dntevideo Public Schools
dependent School District #129
3ntevideo, Minnesota
Independent School
District #373
Dawson, Minnesota
Independent School
District #376
Marietta, Minnesota
Independent School
District #129
Montevideo, Minnesota
Independent School
District #894
Granite Falls, Minnesota
Independent School
District #375
Madison, Minnesota
Independent School
District #776
Appleton, Minnesota
ISSISSIPPI
irth Mississippi Physics Course Film
Cooperative #1
ilversity of Mississippi
liversity, Mississippi
Corinth High School
Corinth, Mississippi
Tupelo High School
Tupelo, Mississippi
Columbus High School
Columbus, Mississippi
Amory High School
Amory, Mississippi
West Tallahatchie School
Webb, Mississippi
Quitman County Schools
Marks, Mississippi
North Mississippi Physics Course Film
Cooperative #2
University of Mississippi
Houston, Mississippi
Holly Springs Public Schools
Holly Springs, Mississippi
(Bolivar County) Dist. IV Schools
Cleveland, Mississippi
Greenville Public Schools
Greenville, Mississippi
Western Line Consolidated
School District
Glen Allan, Mississippi
University of Mississippi
Oxford, Mississippi
MISSOURr
Southeast Missouri State College
Audio-Visual Center
Cape Girardeau, Missouri
University of Missouri Extension
Division
Columbia, Missouri
NEBRASKA
University of Nebraska
Bureau of Audio-Visual Instruction
Extension Division
Lincoln, Nebraska
NEW YORK
Catskill Area Protect in Small
School Design
State University Teachers College
Oneonta, New York
Andes
Andrew S. Draper (Schenevus)
Cherry Valley
Delhi
Oownsville
Edmestom
Franklin
Gilbertsville
Grand Gorge
Hancock
Margaretville
Milford
Morris
New Berlin
Otego
Richfield Springs
Roxbury
South Kortnight
South Otselic
Springfield
Stamford
Unadilla
NORTH CAROLINA
Charlotte City Schools
Mecklenburg County Schools
Charlotte, North Carolina
Fayetteville City Schools
Fayetteville, North Carolina
Guilford County Schools
Greensboro, North Carolina
Duplin County Board of Education
Kennansville, North Carolina
Craven County Board of Education
New Bern, North Carolina
Dover High School
Dover, North Carolina
Farm Life High School
Advanceboro, North Carolina
Havelock High School
Havelock, North Carolina
Jasper High School
New Bern, North Carolina
Newbold Training School
New Bern, North Carolina
OKLAHOMA
Oklahoma City Public Schools
Oklahoma City, Oklahoma
Conowa Public Schools
Conowa, Oklahoma
Pocasset Public Schools
Pocasset, Oklahoma
Minco Public Schools
Minco, Oklahoma
Union City Public Schools
Union City, Oklahoma
Marshall Public Schools
Marshall, Oklahoma
Elmore City Public Schools
Elmore City, Oklahoma
Crescent Public Schools
Crescent, Oklahoma
Moore Public Schools
Moore, Oklahoma
Garber Public Schools
Garber, Oklahoma
Covington Public Schools
Covington, Oklahoma
Velma-Alma Consolidated
Schools
Velma, Oklahoma
Washington Public Schools
Washington, Oklahoma
OREGON
Oregon State System of Higher
Education
Department of Visual Instruction
Oregon State College Campus
Corvallis, Oregon
Philomath High School
Philomath, Oregon
Bethel High School
Eugene, Oregon
Eugene South High School
Eugene, Oregon
Independence High School
Independence, Oregon
Stayton High School
Stayton, Oregon
Silverton High School
Silverton, Oregon
Milwaukie High School
Milwaukie, Oregon
Reynolds High School
Troutdale, Oregon
David Douglas High School
Portland, Oregon
PENNSYLVANIA
Pennsbury Schools
Fallsington, Pennsylvania
Central Dauphin Joint Schools
Harrisburg, Pennsylvania
Pennsylvania State University
Extension Services
University Park, Pennsylvania
SOUTH CAROLINA
Beaufort School District #1
Beaufort, South Carolina
Cooper River School District #4
Charleston, South Carolina
Horry County Board of Education
Conway, South Carolina
Spartanburg City Schools
Spartanburg, South Carolina
TENNESSEE
George Peabody College for Teachers
Nashville, Tennessee
Robertson County Schools
Davidson County Schools
Tennessee State Dept. of Education
Nashville, Tennessee
UTAH
Brigham Young University
Prove, Utah
VERMONT
Goddard College
Plainsfleld, Vermont
Greensboro High School
Greensboro, Vermont
Plainfield High School
Plainfield, Vermont
Marshfield High School
Marshfield, Vermont
"^ \ - Cabot High School
* Cabot, Vermont
Braintree— Randolph Union
High School
Randolph, Vermont
Waterbury High School
Waterbury, Vermont
Waifsfield High School
Waitsfield, Vermont
Northfield High School
Northfield, .Vermont
Bradford Academy
Bradford, Vermont
Newbury High School
Newbury, Vermont
Johnson High School
Johnson, Vermont
Hardwick Academy
Hardwick, Vermont
Craftsbury Academy
Craftsbury, Vermont
WASHINGTON
Pierce County Schools
Tacoma, Washington
WISCONSIN
University of Wisconsin
Madison, Wisconsin
EVALUATION STUDIES
ON NEXT PAGE \
vailable for only one year, the Chemistry
ourse on Film with John F. Baxter, has
Iready met with enthusiastic teacher re-
>onse in classrooms throughout the United
ates. Teachers say that it is more than meet-
ig the expectations of Or. John C. Bailor, Jr.,
President, The American Chemical Society:
"...it is our hope that this course on film will
make it possible for the high school instructor
to offer a kind of instruction in chemistry
which can dramatically improve the teach-
ing of this increasingly important subject!'
THE GREATER GAIN!"
Major Evaluation Studies Show Tangible
Benefits of Complete Courses on Film...
:£!
V
The objective findings of the major studies are proving the merits
of the Complete Courses on Film. In approaching the studies, it is
important to keep these basic facts (researched by National Acad-
emy of Sciences) in mind: 50 per cent of what we know in chemistry
has been discovered or developed in the past 30 years. And ... 90
per cent of what we know in physical science has been learned since
1940. How much modern physics and chemistry teaching essential
to Space- Age Education is reaching the classroom? The bearing of
this information is further amplified by a committee member for the
Fund for the Advancement of Education, in writing about the results
of the Chicago Study in Physics: "While these standard achieve-
ment tests (used in determining results) are based on typical high
school courses in physics, the content taught in the film course is
considerably greater, the inference being that students taught with
film learn more physics though this is not always reflected in stand-
ard achievement tests."
The full-year courses on film are, therefore, answering the vital
need for concentrated learning of greater amounts of scientific
information ... in a shorter time ... by more students.
The Major Studies and Projects:
Pilot Study— Science Research Associates-
Introductory Physics on Film
Evaluation study— July, 1958— in 49 high schools— 1,161 students. Films were
projected in the classroom.
"The results of the overall analysis showed a statistically significant difference
between the gain-scores of those taught by the film method and those taught by
the traditional method. Those taught by the film method had the greater gain."
The Chicago Study— Introductory Physics on Film
Group tested: 117 Chicago Public High School students completing two full se-
mesters of Physics on film. Films were shown via TV. Test instrument: Dunning
Physics Test (Form BM). National percentile norms established by tests in 19 states
77 high schools, 2,181 students.
Average scale score: Chicago group, 124. National percentile rank: 78.
Comment by Chicago Committee: "The average IQ of our group was 116, while
that of the whole group participating (national norm group) was 114. Hardly a
sufficient difference to explain the very gratifying achievement of our group of
117 students ..."
American Institute of Physics —
A Study of the Teaching of Physics by Film and Television
Evaluation program carried out during 1957-58. Conclusions are based upon personal
observation by advisory committee members, by interview, by teacher-administered
standardized achievement tests, and by teacher and student questionnaires.
While no statistically significant difference has been found . . . in the acquisi-
tion of facts of physics, there is a statistically significant difference in the ability
to apply scientific principles to new situations in favor of the film group.
The Wisconsin Physics Film Evaluation Project
Conducted at University of Wisconsin, 1957-58, under grant from the Fund for the
Advancement of Education. Participating: Sixty non-metropolitan high schools in
Wisconsin — 1,332 students. The Films were projected in the classroom.
Film-taught students were compared with control students on special tests con-
taining the additional material found in the films. Results: significantly in
favor of film-taught groups.
Fund for the Advancement of Education-
Rocky Mountain Project— Aspen, Colorado
June, 1959 — Although directed toward exploring the benefits to small schools with
special regard to adequate curriculum coverage, the project findings are applicable
in principle to schools and systems of any size.
Report from Colorado Teacher-of-the-Year: At close of year, achievement
testing (in Chemistry) revealed that classes using films placed eleven percentile
points higher than classes taught the previous year without the films . . . further,
that the classes of the previous year had a higher average IQ.
For addresses of where to write for copies of the published studies or com-
plete summaries of fhem, contact . . .
ENCYCLOPAEDIA
BRITANNICA FILMS
1150 Wilmette Avenue • Wilmette, Illinois
Brain-storming Satslon— Science teocheri discuss
aspects of filmed courses. Some questions: How much
math needed? Teacher preparation before showing?
Concepts? This and other illustrations here taken ot
Rocky Mountain Project — June, 1 959.
Teaching demonstrations — Teacher demonstrates
how film can be stopped to make comments, answer
questions, then continued. Classroom teacher is free to
handle special learning situations, check understanding.
Ervin L. Cline, Arriba (Colorado) High School,
makes evaluation of effectiveness of Student's and
Instructor's Manuals.
Teocher Committee examines suggested test ques-
tions furnished in Teacher's Manuols.
Criteria For
AV Equipment
The second and concluding article by Mr. Fayen, in-
tended to provide those in charge of buying school
audiovisual equipment with a detailed^ down-to-earth set
of selection standards. (See page 476 of the Septem-
ber issue)
16MM PROJECTORS
a. Are the arms sufficiently long
to accommodate a 1600-foot reel?
b. Does it have a reverse switch?
c. Does it have a sound-silent
switch so both silent and sound
films, which run at different speeds,
can be used?
d. Have you decided whether
special features are needed or de-
sirable, such as variable speed or
permanent lubrication?
e. Does it have a clutch? (A
:lutch on an ordinary projector is
not needed in most cases. It will
^ive a dull picture if completely
stopped on a single frame and will
burn the film if only slowed down
because the fire wall has not been
.■ntirely lowered. If stopping or
slow motion is needed, for football
)r baseball training films for in-
stance, there are special purpose
projectors which fit the bill per-
lectly and whose prices are fairly
reasonable. Anyway, you can re-
ijuest the factory to remove the
:lutch control.)
f. Does the intensity of illumina-
:ion, as determined by a light meter
eading, show it meets the mini-
nnm recommended? (If the pro-
lector has a 2" focal length lens
A'hich is focused on a 45 x 60"
hy Philip Fayen
beaded screen 27 feet away, then
there should be a screen brightness
of 10 foot-lamberts, or reflected
light. This is measured by holding
the light meter close to the screen
to catch only reflected light— not in
the projector's path— in a darkened
auditorium having one-tenth foot
candle reading before testing pro-
jector, as recommended by the So-
ciety of Motion Picture and Tele-
vision Engineers.)
g. If you have no light meter,
does the projector have a rating
of 750-1000 watts? (If the screen
brightness is insufficient, the tonal
quality of the picture is reduced;
if the picture is too bright, it causes
optical fatigue and a seemingly
washed-out picture.)
SLIDE AND FILMSTRIP
PROJECTORS
a. Are the two fiuictions of the
jjrojector easily interchangeable,
with no tools needed?
b. When set up as a slide pro-
jector, will it accept an automatic
slide changer?
c. When testing filmstrip func-
tion, does there appear to be any
damage, such as film streaks,
scratches, or torn perforations, after
having turned a full filmstrip
through?
d. Are there 10 foot-lamberts
registered on the light meter using
a 3" focal lengtli lens focused on a
60" X 45" beaded screen which is
17 feet away?
e. If you have no light meter,
does the projector have a power rat-
ing of 350-500 watts?
OPAQUE PROJECTORS
a. Will it accommodate material
up to 10" square?
b. Does the temperature of the
projected material desirably cease
to rise in from two to five minutes?
(Tape a mercury thermometer to
heavy black paper the size of the
projected area and have its mer-
cury reading upward so it can be
read on the screen. Another and
less severe test is to use gray paper
using the thermometer for the same
reason; gray paper will absorb less
heat than black paper so the read-
ing should be lower and less harsh.)
c. Is the fan of the down-draft
type and not updraft so that light
pieces of material will not be blown
away?
d. Does the projector have a
power rating of approximately 1000
watts?
dScreen & AV Guide — October, 1959
543
e. Is there a control, easily ac-
cessible, for an arrow indicator
which should project on to the
screen?
OVERHEAD PROJECTORS
a. Docs it have a power ratinj^
ot 500-1000 watts?
b. Is there a small head on the
projector so as not to block the
view?
c. Is a minimum of keystoning
present?
RECORD PLAYERS
a. Does the machine for class-
room use have speeds of 78 and
45 r.p.m. (not as satisfactory as
other speeds), 16-2/3 r.p.m. (for
small records containing children's
stories), and 33-1/3 r.p.m.?
b. Is it equipped with at least
the ceramic type of cartridge, the
costly but preferable variable re-
luctance type, or is it the crystal
cartridge which is especially bad in
regions of high humidity? (The
variable reluctance costs about
three times that of the ceramic
but gives more than that in length
of life and quality of performance.)
c. Does the tone arm (or needle
arm) weight not exceed 6-8 grams
for best reproduction and to avoid
record wear?
d. If it is desired that the rec-
ord player be equipped with a
record changer, does the changer
preferably feed by gripping the
side or edges of the record? (Avoid
those types which have the steady-
ing arm overhead and the catch
grabbing part of the center hole
with the entire weight of the rec-
ords on top. These catches will
wear out and in short order wear
away the record hole.)
e. Is the motor a "four-pole"
motor for much smoother opera-
tion, or is it the less expensive but
not as smooth "two-pole" type?
f. Do you find the speaker in
a separate enclosure for best repro-
duction and can the speaker be shut
off and earphones be plugged in
for individual listening and so as
not to disturb others?
g. Does the amplifier have a 10
to 15 watt power rating? (This will
give fine performance at moderate
cost.)
TAPE RECORDERS
a. .Are there at least the two
speed operations of 3%" (for mak-
ing longer classroom recordings)
and 7'/^" per second? (The latter
speed is also for playing commer-
cially recorded tapes in addition
to classroom recording.)
b. Will the recorder accommo-
date 7" reels?
c. Does it have a tape footage
counting device?
d. Will it transcribe from an-
other recorder or record player with
good fidelity?
e. Does the amplifier have a
power rating of 10 watts, or at
least 7 watts as absolute minimum
for good performance?
f. With no tape inserted, does
the amplifier have not more than
2 decibels of sound distortion when
volume is turned up half-way?
g. Is this a four-track tape re-
corder, or is it two-track. (The
latter costs less but allows only
half as much recording.)
h. Do you have negligible
"wows" and "flutters"? (These are
variations in the regular speed of
the tape and in the smoothness of
the reproduced sound which can
be readily heard with the ear if
they are great. They are more com-
mon with the "two-pole" than with
"four-pole" motors.)
i. Are you aware that carbon
microphones are imsatisfactory for
qualitv reproduction?
j. Is the microphone of the dy-
namic type if the climate is humid,
or are vou able to protect a crystal
microphone from dampness when
it is not in use?
k. Is the microphone's reception
characteristic of the desired type?
(Unidirectional, one direction for
interviews, selected speaking; Bi-
directional, two directions for lim-
ited conversations: Non-directional
for all directions.)
CRITERIA FOR PROJECTION
STANDS AND CARTS
1. Is the stand 27" high and has it
a top surface of at least 18" x 24"
and light in weight for portability?
2. .4re the uprights or legs
straight and flush with the top or
are they bent outwardly? (The lat-
ter style is supposedly shaped for
greater stability, but creates a trip-
ping obstacle which cancels out the
stabilitv advantage.)
3. Does it have four casters with
two having locking brakes, or does
it have onlv two wheels and two
legs which necessitates lifting the
cart whenever moving it is desired?
1. .\re the casters equipped with
rubber, or plastic, wheels of 3" or
larger diameter, or are they metal
and small? (Rubber and plastic
will roll quietly in contrast to a
metal wheel which creates artificial
thunder, and a generous-size wheel
will pass over thresholds and small
obstacles more easily?
5. Does it have a metal shelf
which is about mid-way down for
storing or holding needed items?
6. Does the stand or cart have
provision or facility for carrying
a projection screen?
7. Is there a cart for each pro-
jector?
OUTLINE OF SCREEN TYPES
.\ND CRITERIA FOR
SELECTION
There are two practical manu-
factured types: the wall-mounted
models and the tripod-mounted
projection screens, the latter being
more commonly used. Also, there
are four basic types of screen sur-
faces: 1) glass beaded, 2) matte,
3) metallic or aluminized, and 4)
lenticular.
Glass beaded screens appear to
have great brightness or reflection
qualities within a narrow viewing
angle, but the beaded surface in-
troduces some roughness or graini-
ness, and the brightness decreases
rapidly as the viewer leaves the
center line of projection.
Matte screens appear to have
overall low brightness, but have
uniform reflection over their entire
surface and brightness does not de-
pend upon the viewing angle.
(Brightness may be increased with
a brighter projector.)
Metallic or aluminized screens
provide greater brightness than the
first two if the viewer is sitting on
or very close to the line of projec-
tion. The brightness falls off quick-
ly when leaving this line and mov-
ing to the side and the picture
has a slight graininess. It is espe-
cially suitable for use with stereo
slide projectors and for color.
(Neither the beaded nor matte
screens are suitable for stereo pro-
jection.)
Lenticular type surface is the
latest innovation on the market
and a])pears to live up to claiming
all the advantages and none of the
disadvantages of the others. This
screen has fine horizontal ribs to
diffuse the light to a 100 degree
viewing angle and to intensify the
reffcction. One manufacturer now
has on market a screen with vertical
as well as horizontal ribs which
fiuther increase reflection, even at
greater vertical angles of projection
(i.e., Radiant Optiglow). This type
would appear to have the greatest
potential.
544
EdScreen & AV Guide — October, 1959
( RITERIA FOR SCREENS
1. li it will be used for showing
motion pictures, are you looking
at 4 X 5" and 5x7" sizes which
ire the minimum areas you should
consider?
2. 11 it will be used lor opaque,
filnistrip and slide projectors, are
you considering scjuare screens with
40 X 40" as the minimum size?
3. Docs the screen suit the shape
of the average room in which it
will be used? (Long, narrow rooms
usually need the beaded type;
ihort, wide rooms can use the matte
type to advantage; long rooms
where color will be used or stereo
ise will be common shoidd try to
jurchase an aluminized screen;
iocjn for all room shapes, the len-
licular type will probably be used.)
4. Can the screen surface be
leaned and is it mildew resistant?
■purchasing CRITERIA
1. Have you "shopped around"
fjr the most reasonable price in
his particidar model? (Vendors
vill usually be more patronizing
f you let them know that you are
(X)king for the "best" price.)
2. Is the vendor ^^•illing to de-
iver the equipment and test its
ull performance and operations
vith all of the foregoing criteria in
nind with you present to see liim
lo it?
3. Has he checked to make sure
hat all accessories, such as spare
)rojcctor and pilot lamps, spare
eels, line cords, lens lint brush,
tc, are present and in fiuictioning
irder?
4. Has the vendor signed a guar-
ntee which piovidcs at least for a
10 day period tluring wliich servic-
ng will be free for at least those
lefects which were not present at
ime of delivery testing?
.5. Is the vendor willing to sign
written agreement that there will
; no charge for furnishing loan
■quipnient while school ecpiipment
mdergoes repairs, if the equipment
evelops malfunctions within the
uarantee period and the repairs
leeded fall under the printed terms
f the guarantee?
Without enumerating them, it
,'ould be a truly great and wonder-
ul thing if the best features of
ach type of equipment were to be
ombined into one or more makes,
"he increasing competition of edu-
itionai television may force the
nanulacturers to redesign some of
heir products to make their use as
leasant and luicomplicated an ex-
)erience as one would expect when
one considers their costs.
As it is, certain undesirable fea-
tures in certain equipment or spe-
cial features for special uses found
only in certain apparatus must of-
ten be the deciding factor, and not
quality of construction with econ-
omy of cost as it should be.
(1) Lane, Edgar. Proposed 16 mm Motion
Picture Projector Specifications. Dade
County Board of Public Instruction,
Miami, Florida, 1957.
(2) Mathewson, Franklin T. "Checking
Optical Performance of Projectors,"
Audiovisual Instruction, IV (.\pril,'
1959), 109-111.
(3) McClusky, F. Dean. "Criteria tor
Selecting A-\ Equipment," Instruc-
tor, LXIII (January, 1954), 31-32.
(4) "Planning Schools for Use of Audio-
Visual Materials," No. 2, Auditoriums,
Dcpt. of A-V Instruction, National
Education A.ssociation, Washington,
D. C, 1953, pp. 24-25.
(5) SchuUer, Charles R. (ed.) The School
Administrator and His Audio-Visual
Program. Washington, D. C: Dept.
of A-V Instruction, National Educa-
tion Association, 1954, pp. 73-76.
(6) "Specification for Purchasing Audio-
Visual Equipment," Nation's Schools,
LIV (December, 1954), 70.
(7) "Standards for Equipment and Mate-
rials for the Improvement of Instruc-
tion in Science, Mathematics, and
Modern Foreign Languages," Florida
State Plan for Title III, National De-
fense Act of 1958, State Dept. of Edu-
cation Tallahassee, Florida, January,
1959, pp. 5-7. (Presently under re-
\ision.)
First from PHILCO'
New All-Transistor TV Camera
for Schools at only ^1445
Here's the camera that makes edu-
cational TV practical — dependable
and trouble free ... at a saving of
hundreds of dollars.
A lightweight, maintenance-free,
foolproof camera that anyone can
operate. No matter how large the
audience . . . now, everyone can
participate in lectures, demonstra-
tions, classroom sessions. Compare
the quality of this newest Philco
TV camera with any other. To
improve the quality of your audio-
visual program ... at dramatic sav-
ings . . . insist upon Philco TV.
Place your order now to assure
early delivery. Write for Philco TV
PlsinningBook. Got ernment&InJus-
tria/ Division, 4702 WissahickonAve.,
Philadelphia 44, Pennsylvania.
In Canada: Philco Corporation of
Canada Limited, Don Mills, Ontario.
EdScreen & AV Guide — October, 1959
545
AUDIO
by Max U. Bilderaee
We've been asked a great many
questions about audio materials this
summer — but the most frequent in-
quiry has been "Where can I buy this
record?" And the "this" record can
be any particular recording because
at AUDIO FAIRS in Illinois and In-
diana we had the pleasure of giving
a great many interested listeners a
chance to hear a variety of recordings.
The answer is not simple. To begin
with, certain records, particularly those
published by book publishers and de-
signed to accompany particular texts,
usually are available only through
those companies, or their recording
affiliates. Thus for records published
by D. C. Heath, Ginn and Company,
Appleton - Century - Crofts, Harcourt
Brace and the Oxford Press, look to
their salesman for their recordings.
Sales representatives from the Amer-
ican Book Company carry exclusively
and sell discs produced under the
AUDIO EDUCATION label.
Then there are the specialty records
which are available only from the pub-
lisher. These include Encyclopaedia
Britannica, McGraw - Hill (Popular
Science label), Lexington, Columbia
University, Newberry Award and Mu-
sic Education Record Corporation.
These must be secured from the pub-
lisher or, in the case of some you rec-
ognize, from their staff representatives.
Finally, the largest producers (the
most important sources for such ma-
terials including Columbia, Decca,
Folkway.s, RCA Victor and a host of
others) present the simplest solution,
for their product is available through
local record dealers. For particular
titles you may have to wait on a "spe-
cial order" from the publisher but the
records should be available to you
through local sources.
Price? The record market is flexible.
We cannot suggest that you "haggle"
over price, but schools, libraries and
other such institutional purchasers
Norman Singer, Dean of the Aspen School of Music and Director of the Aspen
Music Festival in Colorado, uses his Norelco 'Continental' to play a tape by a
young pianist who has applied for admission to the celebrated summer school.
"The Norelco 'Continental' is our choice because the prime requisites for a tape
recorder at Aspen are ruggedness, versatility and high fidelity," states Mr. Singer.
"A first-rate tape recorder like the 'Continental' is an essential item for an active
music school. By studying the tapes, students learn to criticize constructively their
own compositions as well as their own instrumental and vocal performances."
The Norelco 'Continental' is a product of North American Philips Co., Inc., High
Fidelity Products Division, Dept. ISIU, 230 Duffy Ave., Hicksville, L. I., New York.
should be able to secure a sizable dis-
count from local dealers. Then, too,
by suljmitting a tax exemption voucher
to any source, schools should be able
to secure a still lower price.
Finally — if the record you seek
seems irrevocably lost or impossible to
obtain through any channels — let us
know and we will try to help you.
We cannot always promise success —
but we will try. Not too many weeks
ago a college in Chicago sought infor-
mation about recordings which were
published in 1939 and which were
last listed in a catalog about three
years ago. We don't know that we
found the particular discs sought, but
we could recommend another title
(and to our mind, superior) of very
similar material. We may be able to
do this much for you, too, and we
.shall be happy to try.
Audio Fairs
With the coming of October and fair
time in many parts of the country, it
is appropriate to describe, at least in
part, an "any time of the year" fair
which you can undertake and sponsor
yourself. And the AUDIO FAIR can
add to the prestige of your audio-
visual program, contribute markedly
to your in-service training activities
and serve as both springboard and an-
nouncement for expanded availability
and use of audio materials.
All you need is some imagination
to promote the fair— and a consider-
able stack of a variety of recordings.
We experimented with this device
in a number of nearby school com-
munities and teacher-training institu-
tions before we reached the conclusion
that the .AUDIO FAIR required the
participation — and the listening activ-
ity — of the individuals attending the
showing.
The past summer at several mid-
western teacher training institutions
we tried it this way with some success
we think. To begin with, we secured
a great variety of printed materials
. . . leaflets, flyers, catalogs, still pic-
tures, indexes and so forth which we
could give away. These were shipped
to the point of the showing and placed
on tables for anyone to pick up.
Then from our own collection ol
recordings we shipped a great variety
of materials, representative of the work
of a variety of producers. These too
went to the point of the demonstra-
tion — and these too were placed on
the table where they could be seen,
handled and studied.
The selection of recordings sent wa»
as broad as we could make it; broad
in grade range, for it included records*
for pre-school children and reading*
546
EdScreen & AV Guide — October, 1959
f!
ill Greek for the college student;
I)i()ad in subject matter, dealing with
practically every area of the curricu-
lum including music appreciation, the
Micnces, the arts and languages. Fi-
nally, the collection was broad in
quality, for we included many of the
fine recordings available, and a few
somewhat less valuable from an in-
structional standpoint.
Finally, a catalog of the collection
was available for study by those who
attended the Fair.
The AUDIO FAIR started formally,
with a short presentation describing
the materials at hand, discussing the
importance of teaching students to
listen intelligently — stressing the con-
stant application of audio comprehen-
sion in everyman's everyday training
and living. Next there was a short de-
scription of the multitude of materials
available to the audience to see, hear
and appraise. And finally, the members
of the audience were invited to try
them out for themselves.
In each case, the host institution
provided a variety of sound repro-
ducers for the use that the groups
might give them. We did not try to
guide the listening to any particular
group of records or producers, but
rather urged that our guests browse.
It was simple for many to study the
catalog, select a recording which
seemed to fit a particular need or inter-
est, find it on the tables of recordings
and then sit and listen to all or a
portion of the record.
We estimate that, in a few days of
intensive showing of recordings, we saw
and spoke with approximately a thou-
sand people, and to many we intro-
duced a new line of thought concern-
ing specific types of materials and
their applications to instruction and
learning.
You can do the same thing for your
llteachers and for students in the teacher
training instructions you serve. We
will be happy to help you organize a
local AUDIO FAIR for your own
people by mail, and help you too to
secure printed materials. What you
must supply are the imagination, the
promotion and the variety of materials
for your participants to see, to handle
and to hear.
•
MANY VOICES - A notable con-
tribution to the audiovisual instruc-
tional field is a series of six separate
recordings under this generic title. The
I recordings are intended, progressively,
for use from the seventh to the twelfth
grades in the study of English and are
designed particularly to accompany
ihe text series, "Adventures for Read-
ers 1 and II," Adventures in Reading,"
"Adventures in Appreciation," "Ad-
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ORR INDUSTRIES
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ventures in American Literature" and
"Adventures in English Literature."
The books and the records are pub-
lished by Harcourt, Brace and Com-
pany (750 Third Avenue, New York)
and are meant to be used on a parallel
basis to excite both the visual and the
auditory senses. A list of the titles in
the six recordings would be too space
consuming, so suffice it to say that the
range of literary presentation covers
all forms — poetry, drama, essay and
short story. Similarly, a complete list
of authors would read as a "Who's
Who" in literature but the range is
from Chaucer to Churchill, from
Shakespeare to Shaw and from the
simplest presentation to the most com-
plex.
The artists who perform are worthy,
too, of mention. Actors and authors
combine to give breadth, depth and
life to the lines that are read. The en-
tire series, without exception, is wor-
/luMa CARDALOG Record Reviews on Cards
INDIVIDUAL CROSS-INDEXED CARDS ALREADY ISSUED!
SUBSCRIBE NOW - $25.00 a year
Audio CARDALOG - Box 1771, Albany 1, New York
- A WORLD OF SOUND ON FILE -
EdScreen & AV CuicJe — October 1959
547
thy of the consideration of every li-
brary and of every audiovisual director
whose services involve the variety of
tastes represented.
The recording "ClHEMISl RV (Au-
dio Educational Aids, Box 250, Butler,
Missouri) is designed for the student
who has Iiad considerable experience
in the study of this science, and is
seeking a quick, "overnight," review
of the more common chemical elements
including the name, spelling, symbol,
atomic number, atomic weight and
chemical valence; a list of the more
important terms used in chemistry in-
cluding the word, spelling and defini-
tion; and, a compilation of some atom-
ic terms with the definition and, a
compilation of some atomic terms
with the definition of each. This read-
ing or recital of information is unin-
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terrupted from beginning to end.
The data presented is fundamental,
and should be found in any modern
secondary school chemistry textbook.
Because, as already stated, the record-
ing is meaningless to the student with
no previous knowledge, the utilization
is limited to refresher purposes.
Some junior high school students
will jirofit from "THE PATRIOT
PLAN" (Folkways Records FH 5710;
117 West 46th Street, New York .H6)
l)ut senior high school students will
find this a good background and doc-
umentary source for classes in Ameri-
can History. This recording, in addi-
tion to being used in direct classroom
instruction, will be a worthy addition
to a variety of libraries for both re-
served listening and loan purposes.
"The Patriot Plan" involves the
documents of the strugle for democ-
racy in the western hemisphere. In-
cluded in the recordings and the ac-
companying seventy-two page book are
"The Mayflower Compact," excerpts
from ".\ Body of Liberties," "Roger
Williams' Letter to the People of
Providence" "Maryland Toleration
.\ct (excerpts)," "James Otis on The
Rights of British Colonists Asserted
and Proved (excerpts)," "Sons of Lib-
erty Speech" of Colonel Isaac Barre,
"The Virginia Resolves." dramatized
excerpts from "Patrick Henry's Testi-
mony Before the House of Commons"
and a variety of other materials in-
\olving such well known names as
Samuel Adams, John Winthrop, John
Locke, .\ndrew Hamilton; involving
such milestones as the Zenger Trial,
Witchcraft Trials and Town Meetings,
and such issues as slavery, freedom of
conscience, and of course, taxation.
This is more than a recording — it
is a student's document wliidi is ai
/Judia CARDALOG Record Reviews on Cards
n Please enter our
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Audio CARDALOG. 400 cards-10 issues-$25.00
n Please send us full information about Audio
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Name-
Organization or School
Address
City and State
once a reference source, a document
information source and a useful in-
structional material. Junior and senior
high school students are probably the
youngest who can profit greatly from
hearing these recordings, but surely
teachers and college students can use
the material in a variety of ways.
•
Have you heard "PERRI," which is
one of the better Disneyland (2400 W.
Alameda .Avenue. Burbaiik, California)
productions insofar as school applita-
tions are concerned? Second and third
grade youngsters can enjoy this simple,
yet effective story of the adventures
and misadventures of two squirrels,
Perri and Porro. They are beset by a
variety of difficulties, including attacks
from their natural enemies in the
woodlands, the cold of winter and the
frightening dangers of a forest fire.
Jimmie Dodd narrates this deliglnful
recording which, besides being used
obviously for pleasure listening, can
contribute to some aspects of the
nature studv program.
•
Mature students can profit from
hearing the reading of five short
stories by W. Somerset Maugham (Li-
braphone; P O Box 215, Long Branch,
New Jersey). The stories included are
"Red, Fhe .Ant and the Grasshop-
per," "Footprints in the Jungle," "The
I.etter," and "Episode." These exam-
ples of the story-telling art of one of
the leading short story writers of this
generation can be used effectively for
a variety of purposes in upper high
school and college classes in literature,
the short story and writing.
Similarly interesting, and designed
to appeal to a similar group of stu-
dents, is Columbia ML 4754 titled
"JOHN COLLIER" in which the
noted author reads his own ".Mary,"
"De Mortuis," and "Back for Christ-
mas." .Although this is fundamentally
a library recording it may be used
effectively in high school and college
English classes to demonstrate writing
techniques, diction and the art of
reader (and listener) involvement.
This recording from The Columbia
Literary Series indicates that the
author can give both life and mean-
ing to the reading aloud of his own
works, and thereby lend a personal
touch to tlie listener's enjoyment.
•
Finally, teachers of Greek can now
find an unusual and useful example
recorded of Greek speech. Moses
Hadas, noted scholar of languages,
reads portions of the ".Apologfy" in both
Greek and English in the recording
"ON THE DEATH OF SOCRATES"
(Folkways FL 9979: 117 West 46thl
Street, New York 36.)
548
EcJScreen & AV Guide— October, 1959
According to Dr. Hadas, it is in the
"Apology" that Socrates dehneates his
own concept of his own function on
earth, his mission to sting men to
think, to examine their ideas and con-
cepts, to question the finality of their
conclusions. Portions of the "Phaedo"
are included in the recording includ-
ing Socrates' conversations with his
friends on the last day of his life.
The recording, which is accom-
panied by a complete Greek and
English script, can be useful to mature
high school students studying Greek,
to college students and to adults work-
ing in the language areas involved as
well as in philosophy and Greek his-
tory.
ENRICH.VIENT MATERfALS (246
Fifth Avenue, New York 1, N. Y.) has
released several new titles, including
THE MONROE DOCTRINE, which
is backed up by F. D. ROOSEVELT'S
FOUR FREEDOMS SPEECH.
The former is actually a summary of
the events, conferences and decisions
which led to the pronouncement by
President James Monroe of the simple,
yet decisive foreign policy statement
wliich bears his name. The recording
reports, accurately, that the statement
is far better known today than it was
when it was spoken. In fact, according
to most historians, the far-reaching,
vital policy statement was largely
ignored in its original presentation
as merely another facet of an annual
"State of the Union" message to the
(Congress.
The recording includes an impor-
tant teaching device — a point-by-point
sunmiary of the Monroe Doctrine.
This very good delineation and pres-
entation of this keystone statement of
our foreign policy can be used in
classes — sixth grade or junior high
school preferably, not only to point up
a particular period in history but also
to encourage discussion of our current
policies and the relations existing
throughout the Western world today.
The Monroe Doctrine is a "live issue"
in wf)rid affairs and this recording can
be used to emphasize this.
F. D. ROOSEVELT'S FOUR FREE-
I)(X\IS SI>EKC:H is a quick, perhaps
too (juick. siniimary of the events of
the two decades between the first and
second World Wars. Although we, as
teachers, knew much of this period,
the students we reach in the upper
elementary grades and the junior high
school — and thereby the students for
whom this recording is intended —
know of tliis period only through hear-
say, reading and reports. They can
have no memory of it.
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Ekotape recorders are specified for many new
language training centers for these important rea-
sons . . . exceptional dependability with no "down
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stop-start action, and unexcelled fidelity. In addi-
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EdScreen & AV Guide — October, 1959
549
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Thought provoking filmstrips, carefully pre-
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FILMSTRIPS
by Irene F. Cypher
We saw a good niatiy people, young
and old, this past summer, and one
thing impre.ssed us about all of them.
Whenever anyone had a good story
to tell or an interesting anecdote to
relate, they could be assured of an
audience and willing eyes and ears.
Now, should you not get the point of
our statement immediately, this is ex-
actly how we feel about filmstrip pro-
ductions. It does not worry us in the
least that there may be several sets
dealing with the same subject matter
—for each producer has probably put
in something to make his particular
set a bit different from another. We
are not worried about saying this
either, for if teachers are wise in mak-
ing selections of materials, they will
realize this and begin to use several
sets in order to bring these different
aspects of the story to the attention of
their pupils. Once again we risk the
dangers of repetition to remind you
that library shelves are filled with
l)ooks dealing with the same subject
(and no one condemns this fact); in
fact people rejoice over the fact that
there are differing viewpoints put in-
to print for us all to read, compare
and discuss. So start tlie new term with
a look at the filmstrip catalogs, and
don't be afraid to mark down for
preview and consideration for use all
the material you can secure on a sub-
ject. Your pupils might like to hear
two sides of a story— and remember it
better because of having seen two
presentations.
Television Series
(color, 3 strips; Vis-ta I'ilnis, P.O.
Box 2406, .Sepulveda, Cal.; $10.50 per
set, $1 single strip). .\ new producer
and a new set, which is good to in-
clude here. Television is jirobably the
most discussed and least understood
medium of modern communication.
Inasmuch as it is here to stay and is
certainly a part of everyday life on
this sphere, it would seem wise to
make some attempt to learn to appre-
ciate what it is, what it brings into
our lives and how it operates. In this
series the |>ro<lurers give us an ex-
cellent idea of what constitutes THE
TELEVISION STATION AND ITS
SERVICES. EQUIPMENT AND
SETS FOR LIVE TELEVISION and
PREPARATION OF THE LIVE
TELEVISION SHOIV. The whole aim
of the series is to help us understand
just what it takes to produce a live
television show and how this show
"gets on the air." We can imagine any
modern child being intrigued by this
series and we can also see the value
of this material for students in |)ro-
duction courses. I'he story is plainly
outlined, the various devices such as
transmitters, sets and props are de-
scribed and the planning process in-
volved is well outlined. Material such
as this is timely, interesting and re-
lated to modern life. We personally
found the series both appealing and
jjractical. It is good to see such mate-
rial made available and to recommend
it for use wherever television is con-
sidered and discussed.
Atlantic Region Series
(3 strips, color; produced by Na-
tional Film Board of Canada and
available from Stanley Bowmar Oj.,
Valhalla, N.Y.; $5 per strip). Mudi of
Canada's agricultural and shipping
wealth is concentrated in the prov-
inces of the Atlantic Region. This
series introduces us to the general
history, terrain and resources of that
area and then gives a very complete
pictorial description of the shipping
industry and of forest and farm life.
It is interesting to note the combina-
tion of activities and the extent to
which the work of the area contributes
to life in the Western hemisphere.
Ihe factual information is well j)re-
sented and the pictorial story is good.
Many important geographical facts are
included and the series is excellent for
any study or consideration of Clanada.
Manuals supply additional data and
are excellent resource material.
Heat, Light and Sound
(color, 7 strips; produced by Jam
Handy Org., 2821 E. Grand Blvd.,
Detroit 11, Michigan: $31.50 per set,
$5.75 single strip) . To understand the
world in which we live it is essential
to know something of the nature of
heat, light and sound. They are part
of everything and affect everyone. In
this series we consider Cause and Na-
ture of Heat; How Heat Causes Ex-
pansion; How Heat Travels, Light and
How It Travels: Light and Color;
Cause and Nature of Sound; How
Sound Travels. The subject matter of
550
EdScreen & AV Guide— October, 1959
the series is directly related to things
we see and hear all around us, and it
will be ver)' interesting to tarry out
the simple experiments suggested. The
presentation is practical, directly cor-
related to the needs and interests of
\oung scientists in the upper elemen-
tary and junior high school science
classes. Probably the practicality of
the series is what will appeal to both
teachers and pupils and which makes
it a good set to reconunend.
Life in Elizabethan Times
(4 strips, color, produced by Popu-
lar Science and available frorn Mc-
Graw-Hill Films, 330 West 42 St.,
New York 36, N.Y.; $22.50 per set,
S6 single strip). The Elizabethan pe-
riod and the people who lived and
worked then are of ever continuing
interest, particularly to students of
literature and the theatre. Here the
producers highlight the life of William
Shakespeare and the theatre during
the reign of Queen Elizabeth. We see
the London of Shakespeare, and the
people who were instrumental in mak-
ing this a period to be remembered.
Both theatre and players are presented
for our study: leading characters are
shown, and the nature of the plays
described. This is an excellent series
for literature classes and social studies.
Pennsylvania Geography
Filmstrips
(7 strips, color; available from Visu-
al /Vids Service, P. O. Box 470, S.T.C.,
Westchester, Penn.; $27.50 per set,
quantity discount on orders of 10 or
more). It is important that the geog-
raphy and history of each of our states
be visualized for study. This producer
has undertaken to make available such
local sets, and the Pennsylvania set
certainly provides a wealth of informa-
tion about that state. He gives us
facts about Ijurictl treasure (sub-soil
resources), forests, lowlands, farm-
lands and maiiuf.icturing cities. There
is local value in the material and it
will also be of etjual value whenever
individual state resources are consid-
ered. Other state sets are in process of
preparation.
The Story of the
Panama Canal
(color, single strip and record; pro-
ducetl by HR Productions, 17 East 45
St., New York 17, N.Y.; $11 per unit
of fdmstrip and record) . It seems to us
that almost anyone would enjoy this
story of the Panama Canal, because it
is so well presented. Of course if you
are a stamp collector you will get
extra enjoyment, for the story is pre-
sented through the medium of postage
stamps (in each instance the stamp is
one produced to commemorate persons
and events connected with the build-
ing of the canal). The voice of the
narrator is good, and the record ac-
tually adds to the value of the film-
strip, making a unit which is both
pleasing to see and hear and valuable
for informational purposes. Material
of this type can be used in a variety
of situations, and has a rich potential
for classroom work. It is not stereo-
typed, and should appeal to pupils.
We can see it as useful for social
studies, for literature and art, for
world geography and for stamp collec-
tors. It can be used with many ages.
You and Your Driving
(color, () strips; produced by Stan-
bow Productions, Inc., Valhalla, New
York: S28.50 per set). To the teacher
and pupils of a driver education
course this series will be of great help.
Visualizations are planned to illus-
trate what to look for in learning to
drive; rules of the road to be observed;
how to interpret signs; driver respons-
ibility. There are directed questions
designed to make the driver-learner
think about what he is doing at the
wheel. Cartoon technique has been
employed and there is simple direct-
ness to the visuals. This is another
practical, useful set.
''TRUE BOOK" FILM STRIPS
Natural and Physical Sciences
• Here's the exciting new curricular tool adapted from
Childrens Press' famous TRUE BOOKS (more than 2,000,000
copies now in print).
• Eligible for use under Title III, National Defense Act.
• Spark group discussion, curiosity and enjoyment!
• Develop new interest in your science and reading program!
• Promote quicker understanding of
Study Units!
^^ *
MAIL TODAY
These 12 film strips — 35 mm., with 30-35 frames each —
all in full color, with brilliant illustrations, big type, and
few words, are adapted from Childrens Press' TRUE BOOKS.
I
Set #1 — True Book Film
Strips of Natural Sciences
Animal Babies
Animals of Sec and Shore
Birds We Know
Insects
Plants We Know
Trees
Set #2 — True Book Film
Strips of Physical Sciences
Air Around Us
Deserts
Moon, Sun and Stars
Oceans
Rocks and Minerals
Seasons
CHILDRENS PRESS
Jackson ft Racine ■ Chicago 7, Illinois
Please send following at postpaid prices listed below. Check or
money order will be sent within 30 days, or if not completely
satisfied. I will send back materials within 30 days, paying
return postage only.
FREE TEACHERS' GUIDE included wifh complete set
of 6 films (either Natural or Physical Sciences).
Childrens Press
Jackson & Racine, Chicago 7, III.
D Sets #1 and #2, 12 films. .$57.00
D Set #1, 6 films $28.50
n Set #2, 6 films $28.50
Ship to: School
n Check if 30day "Prevue"
privilege is desired.
Address—
City
_Sfot»_
Bill to
Ordervd by-
Position
EdScreen & AV Guide — October, 1959
551
AV IN THE CHURCH FIELD '
by William S. Hockman
Important Experiment
(One of the most important A-V
books we have seen recently is Rae
Bragman's "A Year's Program of
Audio-Visual Units and Projects." In
its 226 pages some 23 AV projects are
described as they were carried through
in a religious school. Many audio and
visual media were utilized, and the
grade gam\ut was from Kindergarten
through Ninth.
When Dr. Samuel Grand, Director
of the Department of Experimental
Education and Audio Visual Aids of
the Uniom of American Hebrew Con-
gregations {UAHC), S38 Fifth Ave.,
New York 21, came to write the Intro-
duction for this significant volume he
Let your pupils see wiial yi-j yy. They'll learn
faster— remember longer. Sciipture Press
offers a complete selection of tested visual
aids for more effective teachmg.
• riLMSTRIPS— 3SMM. Professionally done.
Story guide witti eacfi film, auttientic,
captivating.
• FLANNELGRAPHS. Colorful, die-cut suede-
backed figures. Easy to use. Complete
story furnished.
• TABLE-TOP PROJECTS. Brightly colored,
stand-up figures moved around on map.
Lesson book included.
• FLASH CARDS. Hold in hands as story is
told. Complete story furnished with each set.
Order from your Christian bookstore or
write lor FREE catalog. Dopt. ESV-109
1825 College Avenue • Whealon Illinois _
SCRIPTURE :
M PRESS
Donald Duck in
6 COLOR
FILMSTRIPS
3 RECORDS
School?
'Mj Stimulating new
^^ Church series with
Walt Disney's Char-
acters. - Send for FREE
'= TAIES Of
mm cRicKH
Cathedral ^jlmstrips
EUlKAi^ililUubd
UOiBiUISiUu
set forth a philosophy and a point of
vieio which is needed desperately in
the church field today. For this reason
we are pleased to be able to present
it to our readers herewith, with his
permission. Let it encourage you to
secure frofn UAHC this important re-
port. The price is $3.00.)
Audiovisual instruction in the Jew-
ish religious school began in earnest
in 1949 with the production of the
first series of holiday filmstrips. Since
then a host of filmstrips, records, fian-
nelgraph materials and motion pictures
have appeared to assist the teacher in
all subjects of the curriculuin of the
religious school. Fortunately, the wide
acceptance of these instructional tools
has insured a continuous program of
production by several public Jewish
organizations and by a few private
companies.
As important, perhaps more impor-
tant, than the production of top-flight
audiovisual materials, is the high-
grade utilization of these teaching
tools in the classroom of our religious
schools. Actually, it is this phase of
the audiovisual program that requires
the attention of our educational lead-
ership as well as of the rank and file
of our teaching personnel.
With this consideration in mind we
selected one school for experimenta-
tion in the utilization of the various
audiovisual media and techniques. It
was to be an experiment in depth, for
we wished to have teachers in classes
all the way from the kindergarten
through the 12th grade develop units
and projects of an audiovisual char-
acter. We proceeded on the premise
that it was an educational fallacy to
designate one or two teachers as the
audiovisual experts in a school, just as
it is unsound to establish one class-
room as the audiovisual room. All
teachers, we felt, should be adept at
audiovisual techniques, and every class-
room should be used for their presenta-
tions.
For such a pilot experiment we
chose the religious school of Temple
Israel in New Rochelle, New York,
whose principal, Rae Bragman, has
pioneered in audiovisual instruction
for many years. In carrying through the
experiment Mrs. Bragman has received
the encouragement of Rabbi Jacob K.
Shankman and the cooperation of the
teachers in the religious school.
The experiment has succeeded be-
yond all expectations. This manual
represents its results in a most graphic
manner. Appropriately the projects
are represented by pictures (at the
end of each chapter), which show the
pupils in the audiovisual activity
which was best suited to the subject'
under consideration. Each teacher de-
■scribes his or her class unit from its
inception to the culminating activity
which was presented in the "Festival
of Projects."
What emerges in these descriptions
is infinitely more than an accumula-
tion of audiovisual know-how. It is
rather a compendium of excellent
pedagogic suggestions for all subjects
of the curriculum and for all age levels
in the religious school. This is con-
vincing proof that audiovisual tech-
niques are not "a thing apart" but are
closely intertwined in the fabric of
good educational methodology.
We present this collection of audio-
visual projects to the public in the
hope that its suggestions will be help-
ful to teachers in all parts of the
country. We are interested, to be sure,
in the production of audiovisual aids
of superior educational and technical
excellence; we are far more concerned
with the teacher in the classroom and
his effective use of these and other
pedagogic aids. In the last analysis,
the teacher is the foundation of our
entire educational structure.
Padre On Horseback
When the Colonies were but in-
secure bridgeheads of Europe's civiliza-
tion on the East Coast, Father Eusebio
Kino came up from Mexico City into
the wilds of (now) Arizona and New
Mexico to plant both Christian mis-
sions and civilization. Avalon Daggett
Productions (441 N. Orange Drive,
Los Angeles 36, Calif.) in a 12-minute
color film summarizes Padre Kino's
labors in fine narration and excellent
photography. In this film we see the
fruits of this wise and dedicated man's
life. The work of this pioneer has be-
come one of the foundations of the
culture and life of the Great Southwest.
Instructive and attractive, this film is
recommended for use with the fourth
grade and up in church, school, syna-
gogue, and parish hall.
Mixed Marriages
The leaders of Junior and Senior
High young people in club and church
activities need not look any longer for
a fine and realistic film on the problems
552
EdScreen & AV Guide — October, 1959
whiili mixed (faith) marriages set be-
.,e couples. One Love - Conflicting
lith documents the love and first
\ car of marriage of a fine young couple,
ine a Protestant and the other a
Roman Catholic. The subject is
iicated with fairness and objectivity.
I lie acting is excellent, and the emo-
lional impact is powerful. Highly
K commended. Available from TRAF-
( f) 1523 McGavock St., Nashville 3,
I enn., and from local film rental
libraries. Color, ?8.00; B&W, $5.00.
Film Notes
/'// S/",?. Not Cry, is a beautiful film
uliich documents the spirit and soul
• il the African. It was a hard film to
I. ike, and Berkeley Studios, of the
i iiitcd Church of Canada, and Anson
Moorhouse, old-hand at documentaries,
the genius behind this film, deserve
great credit for a superb job. This
film makes you say: such fine people
need a religion finer than fear and
superstition, and, by the grace of God,
we will do our part to get it to them!
Highly useful in church; in family
nights; in Sunday evening services; in
colleges; and in the service clubs of
the community. In 28 minutes it speaks
volumes on the .African as a human
being. Available (in U. S.) through
United Church of Christ, 287 Fourth
Ave., N. Y., and 1501 Race St., Phila-
delphia 2, Pa.; write to former to see
if there's a print near you.
None Goes His Way Alone — SO
minutes; color and B&W; the Method-
ist and other local rental libraries —
should be .seen by rural folks for the
inspiration it can give; by city people
for the information it can impart. It
shows a rural church getting over dry-
rot; it can warn city churches about
the wet-rot that can overtake them; it
can tell all churches that churches
don't stay alive when people die in
their spirits. Color rents for $9.00;
i B&W for §6.00. This is a good and
useful film.
Two titles for children on Africa:
Ifricart CotLKins — 3 typical day in the
life of a 9-year-oki .Vfricaii boy; and
ISantu Girl — what she does and thinks
■ me day of her life. Both 13 minutes;
uid from BFC (220 Fifth Ave., N. Y.
I) and from many rental libraries,
lioth are good films, and useful. Rental
>fi.OO.
Filmstrlp Notes
Sketchbook On Greatness is a 64-
ftame color filmstrip for Junior and
Senior Hi young people (and adults)
vvliich presents the life and work of
tliree great Christian leaders — Eckhart,
Savonarola, and Erasmus. The excel-
lent user's guide sets the purposes and
possibilities when used in several ways,
and with different age levels. The
script is by H. C. Ahrens, Jr. and the
art by Oliver Grimley. Good and use-
ful, and available from Christian Edu-
cation Press (CEP), 1505 Race St.,
Philadelphia 2, Pa.
When the Radich family moved into
the neighborhood their coming put a
lot of people to the test: How Do You
Love Your Neighbor? asks just this
question, and goes on to give some of
the cliche answers. All the while, boys
and girls and young people in church
school classes and departments will
find themselves thinking and acting
like the neighbors of the Radich
family — and repenting for their clum-
sy version of Christian living. The
guide gives helpful suggestions as to
how to get educational power out of
this package. A very good job. Script
by Eleanor Hull; photography by J.
Nettis. From CEP.
There is a difference between the
Protestant and Roman Catholic view of
just about every item in religious faith,
and some of these differences constitute
the subject matter of Sons and Heirs,
and, Nancy Has A Catholic Friend.
Based on the concept that we should
know something of the faith of our
neighbors, these two color (art) film-
strips hit some of the main points. The
first is for youth and adults; the second
for Primary and Junior children.
Recommended. Available from CEP.
Book Making Town In Liberia;
from Lit Lit, 156 Fifth Ave., N. Y. 10;
color; use-time 20 minutes; photog-
raphy; rental $2.50; sale $5.00, and a
bargain at this price. Excellent job in
content, script, and pictures. Presents
step by step what happened in Wozi
when the Sadlers brought the town
up to literacy. For use with Juniors
and up to give information, inspire
study, stimulate reading.
A New Day For African Women;
from Lit Lit; color; use-time 20 min-
utes; color; photography, rental $2.50;
sale §5.00. Shows what can happen
when the African woman is freed by
reading to make choices. Good script;
fine pictures. Useful with young people
and adults to give information and
develop interest.
A School Bell Rings In Angola;
from United Church of Christ, 287
Fourth Ave., N. Y. 10; and, 1501 Race
St., Philadelphia 2, Pa.; price not
known; color; excellent photographs
and script; use-time about 12 min-
utes; Primary and up. Story of a little
boy who wanted to go to school and
who could not. Six or seven others in
this same series by Dickie Sada. Ask
for information.
i
THE
CHRISTMAS SPIRIT
Two boys and their wish
for a pony for
Christmas. ^,.-
THE GUIDING STAR
The true Christmas spirit
in Christian family
living.
A BOY ^
AND HIS BIBLE
A boy's Bible inspires a
Christmas editorial.
> BIRTH OF
THE SAVIOR
The humble birth of Christ
in the manger.
THAT THEY
MAY HEAR
The warm friendship of the
Christmas spirit melts
prejudice.
r
CHILDHOOD
OF JESUS
Visit of the Wise Men
and early boyhood
of Jesus.
Emphasiie the true Christmas spirrt with these
motion pictures availabi* froi your Family Films
franchiseil library, w, le for youi FREE catalog of
ISmm filnrs lit th« church.
ily Filmt
5823 Santa Monica Blvd.
Hollywood 38, Calif.
Please send FREE catalog of MOTION PICTURES.
NAME
ADDRESS
CIDL
EdScreen & AV Guide — October, 1959
553
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
The Pioneer Burro
(Pat Cowling Pictures, 1056 South
Robertson Boulevard, Los Angeles 35,
California) 14 minutes, 16iTim, sound
color, 1959. $135.00
Description
The Pioneer Burro portrays the role
of the burro in the settlement of the
West as it teaches interesting details
of the life of the typical solitary pio-
neer prospector who opened these un-
known regions to human habitation.
In this film the role of the burro is
entwined with the fate of the pros-
pector in scenes which depict the con-
ditions under which the gold seeker
labored, and it illustrates the methods
and processes used to claim the pre-
cious metal. The plot of The Pioneer
Burro carries the prospector and the
burro through the perils of the moun-
tains and the desert and paints a
picture which convincingly endears
the memory of the burro in the
romantic history of California and the
West.
The opening scenes of the film sur-
vey the mountain range in California
in 1849 and the narrator explains that
gold had been in the mountain range
unnoticed for thousands of years until
water washed particles down the slopes
into the river beds and left deposits.
Pioneers came to claim this gold. A
prospector is shown as he trudges
along holding in his hand a lead rope
which is attached to a heavily loaded
burro that patiently follows the man
across the arid land. The man and
the burro are an inseparable team in
the quest for gold.
During the search for a strike the
prospector stops to take a dirt sample
from a dry stream bed and loads it
on his burro's back to be carried to
a running stream where it can be
panned for its gold content. The
next scene shows the prospector wash-
ing the sample beside a stream. The
lighter materials are washed and
floated away to leave the heavier
materials and the gold, if any, in the
pan as sediment. After continued wash-
ing the bright and shiny bottom of
the pan indicates that this sample
(ontains no gold. The prospector and
the burro move on, now doubting the
exaggerated and false stories of great
wealth just for the taking which had
been told in the East.
"Gold is where you find it" is a
saying which illustrates the lack of
systematic knowledge of prospecting
that existed among the uninitiated gold
seekers as they pursued their dreams of
great wealth. The prospector and his
burro unwisely wander away from the
stream beds and into the uncharted
arid lands where they become lost.
After the prospector drinks all of
the water the heat begins to sap his
strength and reason, but the burro
steadfastly moves along under his
heavy burden. Heat and frustration
overcome the prospector and he turns
the burro loose and begins to search
frantically and at random for water.
The burro, having been freed, dis-
covers a water hole in the desert
and stands nearby to notify his master
of his life-saving find. The prospector
stumbles and crawls to the water and
drinks his fill while the burro just
stands by as though "it is all in a
day's work."
The next scenes show the prospector
and the burro tortuously scrambling
up a steep mountainside. The burro
is surefooted under his burden as he
ing the load of the prospector's food,
cautiously picks his way upward carry-
tools, and supplies. When they reach
a stream the prospector labors in the
shallow bottom with pick and pan
while the burro rests and dines on
"anything that g^ows and is not too
bitter." The narrator explains that
an average pan of gold may be worth
fifty cents and the prospector may
collect as much as twenty-five dollars,
a day, depending upon the richness
of the deposit he is working.
Following is a sequence which deals
with gold mining processes. The
cradle, a device which could handle
five or six times more gold than hand-
panning, was introduced in the West.
This new equipment added to the
burro's burden but he carried on in
his usual dependable fashion. The
prospector is shown in close-up views
as he loads the cradle hopper with a
sample, pours water over it, rocks the
cradle, separates the worthless materi-
als from the hopper, and retains the
heavier material and gold as sediment
in the cradle bottom.
When the pay dirt was found some
long distance from water the burro
had to transport load after load over
the rough terrain in the heat and
dust. Whenever the claim was rich
enough the prospector and the burn
worked all day for months to dair
enough gold for the ])rospector ti
return home. Sometimes this drudger
and boredom was relieved by rar
finds of great value. This day th
cradle hopper caught and held
nugget of pure gold worth a hundrei
dollars or more. The prospector pick
it up, inspects it carefully, and leap
for joy. He runs to the burro t(
show his good fortune but the burn
simply looks on uncomprehendingh
stolidly refusing to share the pros
pector's enthusiasm.
The closing sequence deals with th
loneliness of the pioneer prospecto
who had only his burro for a com
panion for months at a time. At ;
camp fire in the wilderness at nigh
he sits and longs for his loved one
and gazes at a treasured portrait b'
the light of the fire. The narrator ex
plains that many prospectors did no
find riches in gold but they did, how-
ever, find treasure of more lastin;
value in the West and stayed on u
settle the region.
The Pioneer Burro, in a summary
recounts the qualities which natun
gave the burro that admirably fittcf
the little animal for the role it playec
in the settlement of the West ir
scenes which recapitulate previou
scattered views and comments. Th<
burro was not severely affected by thi
heat, it could go long periods withoui
water, it was surefooted and caution;
in the mountains, it could easily fine
food in the mountains and on tht
desert, and it was a patient and un
complaining beast of burden. ,\t tht
end of the film the prospector and th<
burro are shown yet wandering acrosr
the arid land in a continuing searcl
for gold.
Appraisal
The Pioneer Burro should be es-
pecially interesting to pupils in th<
elementary and junior high schoo
grades and will serve to give an emo
tional component to the learning o>
historical facts. The appeal of tht
burro as a focal point of the filn
continuity adds a charm to the presen-
tation which should please genera)
audiences as an entertainment feature
It points out the hardships which thf
pioneers endured during the gold
rush and indicates that wealth wa;
obtained by only a few persons, bm
554
EdScreen & AV Cuicie — October, 1959
t-mn
PREVIE^V 10 NE>V
CORONET FILMS FOR
SOCIAL STUDIES
These new Coronet films for social studies in the
secondary grades have been made with the same
careful planning which characterizes all production
at Coronet — months of doing topic research, corre-
lating subject matter with the curriculum, insuring
accurate content and seeking the active guidance of
leading educational authorities. The result — films of
the highest quality available anywhere!
Preview these new selections for purchase con-
sideration—there is no obligation except for return
postage. List your choices separately, or check them
on this page! Final selections are obtainable either
in full natural color or in black-and-white.
Q American Indians Before European Settlement (11 min.) Sen. High.
[Z Ancient Paestum: City of the Greelts and Romans (22 m.) Sen. High.
12 Decline of the Roman Empire (13V2 min.) Junior, Senior High.
G Geography of South America: Five Northern Countries (11 min.)
Intermediate, Junior High.
□ Germany; Feudal States to Unification (13V2 min.) Senior High.
G Greece: The Land and the People (11 min.) Intermediate.
Q Rise of the Roman Empire (13'/2 min.) Senior High.
Q Turkey: A Strategic Land and Its People (11 min.) Intermediate.
G Westward Growth of Our Notion (1803-1853) (11 min.) Inter-
mediate, Junior High.
G William Penn and the Quakers (The Pennsylvania Colony]- (11
min.) Intermediate.
More than 200 outstandng filTns are available for preview
in such important curriculum areas as American Indians,
Geography, United States History, and World History.
Each may be previewed at no obligation other than return
postage. Use the coupon to request full injormation
on Coronet films in social studies.
CORONET FILMS
Dept. ES-109
Coronet Building
Chicago 1, Illinois
n Please send preview prints of
films indicated either on this
page or on the attached list.
□ Please furnish full informa-
tion on more than 200 Coronet
films in social studies at all grade
levels.
Name
School
Address-
City
Zone State-
CORONET FILMS
in the main the greatest values which
came from the turbulent period in
.\nierican history were not gold. The
film ha.s two main themes — that of
the adaptation of the burro to the
conditions of gold prospecting during
the time and the typical fate of a
pioneer prospector who came in search
of gold. Within this development a
close-up view of hand mining methods
is presented. The implication of the
conditions under which the prospector
labored and the resulting settlement
and development of the territory
seems the more important theme in
spite of the prominent place the burro
holds in the film title. It teaches some
facts about the location of gold, how
it is mined by hand methods, and the
manner in which it is distributed in
the earth. It also shows how natural
qualities of an animal peculiarly fit
it for a particular task and the im-
portance of such an animal in the
development of an enterprise.
— William A. Wheeler
Man of the Century:
Churchill
(McGraw-Hill Book Company, Text-
Film Oepartment, 3.^0 West 42nd
Street. New York 36, New York) 56
minutes, 16mm, sound, black and
white, 1959. .|250.
Description
.As the title suggests, the eventful
life and critical times of Winston
Churchill are treated in a film that
launched the Twentieth Century Series
on October 20, 1957. over the CBS
Television network. Walter Cronkite's
narrative selects, interprets, and ties
together incidents in Sir Winston's
public career; Churchill himself plays
the hero's hole. Supporting roles in
this epic-drama are played by Lenin,
Stalin, Hitler, Chamberlain, Goering,
Mussolini, Roosevelt, Atlee, Lady
Churchill, and Queen Elizabeth. Thou-
sands of people, both well-known and
unknown, provide the settings.
The portrayal of Churchill's early
life includes his childhood at Blenheim
Palace and Harrow; his military career
at Sandhurst, in Cuba and India; his
experiences as a correspondent in the
Boer War. He began his political
career in 1900 as a Conservative mem-
ber of the House of Commons. After
joining the Liberal Party he was un-
seated because of his opposition to the
Suffragettes. Then came the cabinet
appointments of Home Secretary and
First Lord of the Admiralty. His sup-
port of the ill-fated Gallipoli Cam-
paign of World War I forced his
EdScreen & AV GuicJe — October, 1959
resignation. Believing that he was
finished politically, he rejoined his
old regiment fighting in France. But
Lloyd George appointed him Minister
for Munitions, in which position he
promoted the use of the tank and the
airplane.
With the Armistice, Churchill de-
voted his energies to an attempt to
stop the communism that had so re-
cently bloomed in Russia, but he
failed in three successive attempts to
gain a seat in Parliament. He became
Chancellor of the Exchequer in Bald-
win's Cabinet, but the 1929 victory of
the Labor Party turned him out. In
1933 he began to warn an apathetic
populace against Hitler. When Cham-
berlain signed the Munich Pact,
Churchill called it "total and unmiti-
gated defeat." When Britain entered
World War II, Churchill returned as
First Lord of the Admiralty. Then at
the age of 65 he became Prime
Minister.
Concurrent with events of the early
war years — the evacuation at Dunkirk,
the capitulation of France, and the
air battle of Britain — Churchill's elo-
quent words and personal visits helped
bolster the people's morale. When
Hitler attacked Russia, Churchill threw
his support to Stalin. Now that Ameri-
can support was needed, Churchill met
Roosevelt off the coast of Newfound-
555
Grandmother Makes Bread
Robin and Billy visit their grandmother
and help her make bread. The children learn
good manners and health habits, and
develop some beginning concepts of
measurement, telling time, and temperature.
The Miller Grinds Wheat
Grandmother tokes Robin and Billy to
visit a small, modern flour mill. They
tee how the groin is stored, ground,
sifted and sacked, and how the flour is
shipped to markets and bakeries.
PRODUCED BY LAWBEHS. EACH 1 1 MINUTES.
COLOR $110, RENT $5; 88. W $60, RENT $3.
Order your prints today!
Write for free catalog.
V> BAILEY FILMS, INC.
6509 DE LONGPRE AVE. HOLLYWOOD 28, CALIF.
SCIENCE CONCEPTS
in MIS motion pictures
CONCEPT: Engineering
Skill of Spiders;,^,. T ■ -: Ij;^
Spider Engineers
The Orb-weaver with its variety of
silk, the Bolas and its silken lariat,
the Diving Spider in its diving bell
and the Trapdoor Spider behind its
camouflaged door demonstrate the
skill and versatility of spiders.
Upper Elementary, Junior High,
Senior High
16mm sound, color, 15 minutes
Write for preview and catalog
MIS material qualifies for purchase
under provisions of the National
Defense Education Act nf 1958.
MOODY INSTITUTE OF SCIENCE
Box 25575 E
Los Angeles 25, California
land to agree upon a declaration of
principles, the Atlantic Charter. Later
that year, when the Japanese attack
on Pearl Harbor solidified American
opinion, Churchill addressed a joint
session of Congress a few days after
war was declared. Then he went on
to Ottawa to address the Canadian
Parliament. He visited British and
American troops in North Africa; met
with chiefs of states at Casablanca,
Teheran, and Yalta. Although he was
dissuaded by the King from watching
from a cruiser the decisive Allied in-
vasion of Europe, he was on French
soil four days later. Then came victory,
the Potsdam conference and his dis-
missal by the British in favor of Atlee
and tlie Labor Party.
After a period of painting, writing,
accepting honors and making speeches
(at Fulton, Missouri, arid Massachu-
setts Institute of Technology) to warn
the free world of the danger of Rus-
sian communism, he returned once
more to No. 10 Downing Street. Since
then he has received outstanding
honors from his own people and
their queen.
Appraisal
Winston Churchill, Man of the
Century is a film that will grow in
value with the years. Newsreel docu-
ments and recorded speeches — raw
material for historical research — en-
dow the film with archival and refer-
ence value.
There is, of course, the problem of
the film's length fitting the usual class
periods. Nevertheless, resourceful edu-
cators can find ways of making this
important film available outside of
class. If high schools and colleges are
concerned with devices for individual
learning, it would make sense for a
student to be able to check out such
a film as this and be as.signed to a
projection room, just as he mia;ht now
use microfilm in reference work. Also,
special interest groups, such as history
club, as well as general adult audiences,
will find the film interesting as pro-
gram material. More mature adults
will find a reminiscence and synthesis
of events with which they are already
familiar. They will hear again excerpts
from Churchill's famous speeches and
see him deliver some humorous quips.
Those who are sensitive to the aesthetic
qualities of film will find unforgettable
the quiet suspense of the sequence of
Britain waiting for Hitler's air attack
to begin. In another lyrical sequence
describing the evening before the in-
vasion of Europe, the film borrows
scenes from the documentary Listen to
Britain. The mood of the whole film
is strengthened by the musical score
of George Antheil.
McGraw-Hill Book Company and
other organizations are performing an
outstanding service to education hy
distributing this and similar films thus
assuring that television programs of
lasting value are not one-time presenta-
tions.
— Ledford Carter
The Colloidal State
(Coronet Instructional Films, Coronet
Building, Chicago 1, Illinois) 14 min-
utes, 16mm, sound, color or black and
white, 1959. |165 or $90. Teacher's
guide available.
Description
The Colloidal State shows examples
of common colloids such as clouds,
plaster, and paint, and defines a colloid
in relation to solutions and suspen-
sions. Characteristics of a colloid are
shown to be a function of particle size
with colloidal particles being too small
to filter but too large to pass through
a membrane.
A demonstration of the Tyndall
effect in a colloid and the Brownian
movement caused by the motion of
colloidal particles is shown. Anima-
tion is used to show that this movement
of the visible particles is a result of
their continuous bombardment by in-
visible molecules.
Eight pos.sible combinations for the
forming of a colloid between any two
of the tliree states of matter are shown,
but the combination of a gas dispersed
in a gas is ruled out since this is
demonstrated to be a dispersion of
molecules rather than a dispersion of
particles of colloidal size.
Examples of the manufacture of col-
loids include grinding pigments, emul-
sifying non-mixing liquids, and co-
agulating molecular particles to col-
loidal size. Another example of the
dispersion of a colloid shows the effects
of like electrical charges in holding the
particles in a dispersed form. Can-
cellation of these charges through the
addition of an electrolyte or through
the use of a high voltage electrical
charge demonstrates the destruction of
a colloidal dispersion.
The film ends with a number of
examples of the uses of colloids in the
preparation of leather, casein, homo-
genized milk, and dyed fabrics.
Ap|>raisal
The Colloidal State provides an
overview of the characteristics, proper-
ties, preparation, and uses of colloids.
It progresses deliberately from concept
to concept so that students at all
levels in a chemistry class will gain
from its use. This film will be valuable
both as an introduction and as a sum-
556
EdScreen & AV Guide— October, 1959
niary for a unit on colloids in high
school chemistry.
— Merlyn Herri ck
Twentieth Century:
Gandhi
(McCiraw-Hill Book Company, Inc.,
.S30 West 42nd Street, New York 36,
New York) 25 minutes, 16mm, sound,
black and white, 1959. $135.
Destription
Gandlii, in portraying significant
events in the life and work of Mo-
haiidas K. Gandhi, whose name is
synonymous with non-violent passive
resistance to oppression and iniiversal
hrothcrhood and love, highlights the
history of India's struggle for inde-
pendence from British rule and the
subsequent conflict with the Pakistani.
The film opens with a picture of
Gandhi, the political moralist, dressed
in a loin cloth, imposed over a map
of India. The title pops on and the
narration repeats some of the para-
doxes of Gandhi's philosophv. Follow-
ing is a visual study of contrasts as
siriking as the philosophical beliefs.
The opposing forces— moral and mate-
rial—are presented in scenes which
emphasize Gandhi's frailness and Brit-
ish military power. Gandhi's humility
and India's princely pomp and cere-
mony, Im|)crial wealth and splendor
and India's poverty and squalor. The
narration explains the relationships
and characteristics of the opposing
powers and sets the roles that are to
be depicted in a complex and difficult
struggle for dominance as the "tri-
umph and tragedy" of Mohandas
Karamchand Gandhi.
The next sequence explains the be-
ginning of open conflict as the boycott
of British textile goods that estab-
lished the spinning-wheel as the peace-
able but relentless symbol of Indian
resistance and portrays scenes of
Gandhi's pilgrimage to the sea in the
twenty-four day Salt March where the
movement of civil disobedience was
initiated by Gandhi when he willfully
picked up free salt from the seashore
in defiance of British law. Following
the start of the conllict a series of
views documents the attempts of the
police to enforce obedience to the law
through force of violence and brutal
whippings of subjects who meet the
challenge by submitting to the physical
punshiments of the authorities while
returning only stubborn non-coopera-
tion and love.
The developments in the negotia-
tions with the British government are
followed as Gandhi, the chosen repre-
sentative of the Indian Nationalists
Congress, goes about his work with
die people who rally around him. He
is shown in views which give insight
into his ])ersonality and his methods
of carrying forth his movement.
Gandhi is pictured during his activi-
ties on shipboard while traveling to
England to confer with the British
leaders, upon the arrival of his dip-
lomatic party in England, during his
stay in London, and in the town of
Lancashire among the unemployed
textile workers who were suffering
because of India's boycott of their
goods. The British government offi-
cials state their views of the Indian
situation in a short report to the
news cameras after the breakdown and
failure of the negotiations and give
some indication of the lack of English
unity on Indian policy. .Meanwhile
Gandhi and his contingent depart and
this sequence ends with a portrayal of
the welcome Gandhi receives upon his
return to India, in spite of his failure
to gain relief from their pressing
problems.
A fairly rapid succession of related
scenes pulls together the events that
highlight the solution of the problem
of separation and independence. A
change in the British government cul-
minates in Gandhi's incarceration,
during which he begins his protest
"A prism dflivcs its iKiiiu- fi<mi the shape of its base."
Junior High — HiKh School
18 minutes
^^fe^>
Color — $150.00 each
B Cf W — 575.00 each
FILM PRODUCTIONS, INC.
1821 University Ave. 'Distribution Office)
St. Paul 4, Minn.
DISCOVERING SOLIDS
A series of three films applying mathematics
principles to space perception.
I VOLUMES OF CUBES, PRISMS,
AND CYLINDERS
II VOLUMES OF PYRAMIDS,
CONES, AND SPHERES
III SURFACE AREAS OF SOLIDS
Art, animation, and model demonstrations
help develop formulas for finding volumes
and areas of solids. Live footage shows the
use of these formulas in practical situations.
Carefully produced under the supervision of
Dr. E. H. C. Hildebrandt of Northwestern
University's Department of Mathematics,
these films meet the demands of the revital-
ized mathematics curriculum.
Preview Prints Available
EdScreen & AV Guide — October, 1959
557
fasts to effect improvements in social
conditions at Iiome. These fasts cause
him criticism from within the Indian
population. When the British govern-
ment grants Gandhi his freedom he
continues his work for the aims of
Indian independence and national
unity. During this period the action
of the British government in forcing
India into World War II without the
consent of the Indian leaders brings
about an intensification of the Indian
policy of non-cooperation after which
the British make some concessions to
Indian demands and promise Do-
minion status to the colony at the suc-
cessful completion of the war. The
Moslem leaders demand a partition
of the country when India is separated
from Britain and remain adamant in
their refusal to be reconciled with the
Hindu majority in spite of Gandhi's
pleading and negotiations with them.
Partition having been effected the
British troops withdraw and then the
story of Gandhi's tragedy begins.
Scenes of brutality and violence
committed by Hindu and Moslem,
each against the other, follow as refu-
gees move across the borders of India
and Pakistan during the population
shift which involves fifteen millions
of people. .At the age of seventy-eight
years Gandhi begins to work franti-
cally for a cessation of the violence and
peace and understanding between
Hindus and Moslems, and he and his
followers walk through the countries
to administer wherever help is needed.
In the period immediately after India's
separation from foreign rule Gandhi
emphasizes human brotherhood and
begins another fast to protest the
treatment of the Moslem minority by
the Hindus who are now led by his
former associates in the struggle for
independence. As the Mahatma comes
out to say his daily prayer in the
garden in Delhi on January 30. 1948,
he is met by the usual throng of wor-
shippers, but on this day as a wor-
shipper kneels before him three shots,
deliberately dispersed, ring out.
Gandhi falls dying, the victim of a
fanatical Hindu brother.
The film ends at the funeral pyre
with a eulogy by Nehru in reverence
to the Mahatma, "The Great Soul."
\s the film ends the narration and
captions present the essence of
Gandhi's philosophy: "I believe in
the .supremacy of moral law— the law
of truth and love."
Appraisal
This film is a study of contrasts-
extreme against extreme in mortal
(onflict and the material force against
moral resistance. While preseniiiig
historical tacts about an important
movement in the history of Western
culture, it portrays a dramatic theme
which is ever-present in the culture
of all peoples, the spiritual forces
of the culture arrayed against the
power of material wealth and comfort
in the determination of the dominant
values of the society. Gandhi is a valu-
able historical record in the decline
of colonalism as a worltl movement.
It also has significance for persons
who are interested in a visualization
of principles which are expounded in
the dominant religion of the Western
culture. This film contains footage
from old filmic records having techni-
cal quality which is poor by compari-
son with the present standards of
film production but which adds au-
thenticity. Teachers of world history,
political sciences, and religious classes
should find this film useful in present-
ing information concerning the politics
of the period and pointing up discus-
sion problems. Leaders of adult dis-
cussion groups should also find this
a rewarding film. In fact, this produc-
tion should be enjoyed and understood
by persons from high school through
college and adult levels.
— William A. Wheeler
tBIft tiftiitmaa Mttt
9 Hegenl) il&etolii
• Winner of "Chris" Award,
Greater Columbus Film
Festival, 1959
• Widely used by Schools,
Libraries, and Churches
• Something "different" in
a Christmas film
Now is the time to preview . . .
THE CHRISTMAS DEER
If you PURCHASE Christmas films, let us send you a preview print
immediately for your consideration. If you RENT Christmas films,
write to us for a Directory of Rental Libraries throughout the country
where you may rent this film.
WRITE TODAY TO:
GROVERJENNINGS PRODUCTIONS, INC., P.O. Box
Reprint of Film Review, Educa-
tional Screen ir AV Guide,
November, 1958.
THE CHRISTMAS DEER
(.\ Legend Retold)
(Grover - Jennings Productions,
Inc., P. 6. Box 303, Monterey,
California) 14 minutes, 16ram,
sound, color ($145, discounts on
quantity purchases). Teacher's
guide available.
Appraisal
People of all ages should enjoy
the quiet beauty, the allegorical
charm, the quaint music, the
touching drama and the superb
camera work in this Christmas-
time film. Combining the mysti-
cal with the real, The Christmas
Deer has appeal for groups of all
ages. Its underlying theme — the
joy of giving — is beautifully and
convincingly developed. The
symbolical deer as the Christ-
mas spirit captivatingly con-
tributes to the feeling of unreal
reality. As the introcluctory nar-
ration observes, "This is a film
for those who can believe more
than what they see."
— Carolyn Ciuss
303, Monterey, California
558
EdScreen & AV Guide — October, 1959
tudents Bring
listory to Light
(Continued from page 538)
le had two children under 16.
le may well have settled here to
ngagc in expediting the traffic
ver the carry.
A small pewter spoon and two
nail two-tined iron forks, one very
mall brass button, a child's slate
nd a slate pencil would seem to
liow that there were children
resent. Then w-e have a couple
f brass thimbles and one piece of
;welry that indicate the presence
f a woman.
In 1792 a diary of a well known
gure mentions taking refuge in
storm at this same spot and being
iven lodging and food by the
good widow X." \Vc know then
iiat Mr. X died sometime between
790 and 1792. There is also strong
iijjport to the supposition that he
las a veteran who came through
lie Battle of Oriskany. There is a
ague tradition that points to an
ininarked burial area nearby, bin
10 one knows just where.
Documents say further that
idow X stayed on at this location
ntil 1805, when she returned to
icr family further down the Mo-
lawk Valley. Abundant signs point
o the fact that she was burned out.
he appearance of so many items
11 one general spot, as coins and
uttons and so many fragments of
xotic blue and white china which
nust have been close to her heart,
ndicate that there was no time
<) save anything.
The students taking part in this
iroject were curious and eager to
ind new things about this site and
) make their own interpretations.
There were hundreds of questions,
uost of which we felt could be
iiiswered. They were willing to
)ut long hours of hard physical
aljor on this problem. One boy
vlio was so handicapped that he
las to use two crutches to move
ound an activity in which he could
)articipate. He now thinks he
vould like to be a history teacher.
Not only have the participants
II this project helped to make a
cal contribution to their com-
lUMiity, but they have learned
■oine aspects of scientific method
>f research, archaeological tech-
liijues, documentary investigation,
tatistical concejits, and to clarify
■xisting interrelationships in the
irea of logic.
Much of this material has been
ised in the teaching of logic in the
classroom, especially in the process
of inductive reasoning. The actual
artifacts were used.
Because of the magnitude of this
project we have not only worked
with school people, but have now
extended it to include other inter-
ested groups and individuals. Both
civilian and military personnel
from (iriffis Air Force Base have
joined us in learning about our
history through this project. A
healthy spirit of cooperation has
developed. Through history we
have helped to open our doors to
"strangers."
Thiough our historical society,
plans are now being formulated to
bring more of these elements to-
gether for a more thorough study
of the whole Oneida Carry com-
plex.
This is not a "one shot" affair
to be forgotten when the "Year of
History" is a matter of record. It
is a project of continuing interest
for years to come. Our history is
for everybody.
When all the evidence is in and
our newly organized Fort Stanwix
MuseiuTi is ready to receive the
public, we plan to use our mate-
rials to show pioneer life at the
Great Carry with a diorama of this
site and appropriate background
materials in relation to our finds.
DIM OUT or Black Out
DRAPERIES
offer a choice of effective light control
Photo above illustrates LuXout DIM OUT draperies softening outside light.
Classroom audio visual light control requirements differ according
to circumstances. Many prefer total BLACK OUT light control; however,
since LuXout led the way with DIM OUT light control draperies,
many architects and engineers have indicated a preference for better
student rapport through the use of LuXout DIM OUT draperies.
LuXout offers both types to fulfill all light control classroom TV or
audio visual projection needs.
For the answer to your light control problems,
consult your LuXout Distributor or contact:
Free brochure,
DIM OUT Folder
and color samples
available upon request.
Department AV
1822 East Franklin St.
Richmond 23, Virginia
-October, 1959
559
New Equipment and Materials
For addresses of the sources supplying
information on which these listings are
based, refer to Directory of Listed Sources,
page 569. For more information about
any of the equipment announced here,
use the enclosed reader service postcards.
NEW EQUIPMENT
Closed-circuit TV Camera
CAMERAS — Movie & TV
Five Closed-Circuit TV Cameras. One is
a 4-lens turret viewfinder model, the
others are basically self-adjusting au-
tomatic models, two of them with but
a single control, the on-off switch.
The cameras weigh 12 lb, measure
5'/2x7xll inches, put a 1 -volt video
signal into a 75 ohm coaxial cable.
Standard 15mm C-mount lenses. Re-
mote control features (pan, tilt, iris,
focus and zoom) can be added. Two
monitors complete the line, 21" and
14". Mounting, optical and distribu-
tion accesories available. MOTOROLA
For more information circle 101 on coupon
CAMERAS — Still
Startech Closeup Camera uses 127 film
for closeup and extreme closeup work;
has built-in, parallax-corrected direct
viewfinder, integral flash gun; operates
at f64 for depth. Camera, complete
with 1 roll of Ektochrome 127; 12
M2 flashbulbs; 2 penlight batteries;
2 portrait lenses; and easel $34.75;
accessory lens to permit covering 36x
36" field $4. KODAK.
For more information circle 102 on coupon
PROJECTORS — Still
Crestline 500 Slide Projector emphasizes
"edit-while-showing" technique, in
that 36 slides may be shown in any
sequence, pause, skip, repeat at will,
in any mounting and in any of the
standard or low-priced trays. 500
watt; 4" f3.5 lens, American made.
$69.95. BOHM.
For more information circle 103 on coupon
Keystone Tachette, a near-point, hand-
operated Tachistoscope that shows the
same materials (shorthand, typing,
reading, number skills, and languages)
used in the standard Keystone Tachis-
toscopic Services. Flash-speed is ad-
justable down to 1/ 100th second.
KEYSTONE VIEW.
For more information circle 104 on coupon
SOUND EQUIPMENT — & Accessories
Ediola Price Cuts. Price reductions have
been announced on the Ediola AO
combination action viewer and optical
sound reader; on the Model AM mag-
netic film and tape viewer combina-
tion, and on the AOM optical /magnet-
ic-viewer combination. The prices of
the double system Magnolias remain
unchanged. S.O.S.
For more information circle 105 on coupon
Exclusively A-V Tape Recorder. New
model AV-5 reportedly designed ex-
clusively for the A-V field, features
extra rugged case, giant tape storage
compartment, built-in tape splicer, dy-
namic microphone with stand, com-
plete instructions on case, push-button
operation, wt. 20 lb., $229.95; stereo
$259.95. PENTRON.
For more information circle 106 on coupon
Lavalier Microphone less than 4" in
overall length. Plastic alloy diaphragm
reportedly affords maximum protection
against wind blast. Necktie clip and
impedance. 70-12M cps. $59.50.
AMMIKE.
For more information circle 107 on coupon
Four-track Stereo Recorder
Noreico Continental "400." Four-track
stereo and playback tape recorder, re-
cords and plays back stereo and mon-
aural through unit itself or through
external hi-fi system. Inputs provided
for recording from microphone, tuners
and phonograph; mixing facilities for
recording two signals simultaneously or
in sequence; output monitoring jack;
self-contained PA; 3-speed; stereo mi-
crophone; two 4-watt power ampli-
fiers; 5 outputs; Model EL3536
$399.50. NAPHILIPS.
For more information circle 108 on coupon
Portable Stereo Record Players with com-
panion remote speaker detachable from
main unit for positioning up to 20 feet
away. 4-speed. "Dante" model has
inter-mix automatic changer, four 4'
speakers; $99.50. "Stereo-teen,'
manual, two 4" speakers, $49.50
ZENITH.
For more information circle 109 on coupon
Portable Stereo Record Player
School Tape Recorder, housed in porta-
ble booth-type case in which the fron
doors open out to provide side panel:
of a booth, lined with polyurethani
foam for deadening sound. Provider
an independent listening-responding-
recording station at any location. Re-
cords simultaneously from studen
mike and remote line, or from mastei
track to lower track; plays back uppei
master and lower student recording
erases only lower. 3.75 or 7.5 ips
$349.50. CALIFONE.
For more information circle 110 on coupon
Single Play Phonograph, 4-speed, AC
4" speaker, volume and tone controls
"Cheerleader" $29.95. ZENITH.
For more information circle 1 1 1 on coupon
Transceiver Kit for 2-way radio tele-
phone communication on 11-metei
"Citizen's Band" class D operation
No code or radio theory tests or radic
operator's license required. Any U .S
citizen over 18, who is eligible for li-
cense, may build and operate undei
new FCC regulations. Kit include;
parts, cabinet, crystal for one of 23
available channels, $42.95. Antenna;
$9.95; $19.95. HEATHKIT.
For more information circle 1 1 2 on coupon
Transistor Pocket Radio. Reportedly
triples signal sensitivity, produces lOC
milliwatts undistorted power output,
wt. 20 Vz oz., 3V2xli/,x53/4", $75.
ZENITH.
For more information circle 11 3 on coupon
"Tutorette" Record Player and P. A.
12watt. Designed for language lab as
well as regular player and public-ad-
dress use. By means of plugged-ir
earphones student may hear himself
repeat instructions on a record, or hear
tape recorder or radio fed in through
an auxiliary input. Four speeds, fixed,
Model 300L $104.25; variable 300VL
(20%; stroboscope) $126.75. AU-
DIOTRONICS.
For more information circle 114 on coupon
MISCELLANEOUS ITEMS
D-Stix. Kits of sticks and connectors for
constructing geometric figures e.g. do-
560
EdScreen & AV Guide— October, 1959
decahedrons. Visualizes molecular
structure in physics and chemistry;
principles of design and mock-ups in
other areas. 230-piece set $3. 350-
piece set $5. EDMUND.
For more information circle 1 1 5 on coupon
nguage Lab Tape File, 20'/2x24'/2X
M Va" , lock-stack design, heavy gauge
steel, 5" and 7" reels accommodated,
grey with Regency red doors (2),
lock and key. COFFEY.
For more information circle 116 on coupon
>fe$sional tape duplicator makes three
copies at a time, I 50 in a day. Stand-
ard unit may be loaded with up to
3600 ft. of tape; occupies only 3 sq.
ft. of installation space; operable by
non-technical personnel. 50- 1 OM cps
with signal; noise ratio within 2db of
a recording system's theoretical limit.
Duplicates warranted to vary from
master by not more than 1 inch in
1200 feet. $4,950. Lease-purchase
terms available. MRI.
For more information circle 1 1 7 on coupon
Proiecto Printer
ajecto Printer 30. Produces trans-
parencies up to 9 '/ax 12 'A" from
bound books, material printed on both
sides or individual illustrations. Uses
both dry development diazo and re-
flex photo copy methods. Chemicals
contained in plastic bag. 32 lb. 1 lOv
AC. OZALID.
For more information circle 1 1 8 on coupon
Rule for Chalkboard. Drawings, ruled
forms, graphs, geometrical drawings
are readily made on the chalf board by
means of T-square mounted on a track
and adjustable to any desired angle.
Designed by a Minnesota teacher, over
400 have been installed in schools in
that state. LLTR.
For more information circle 119 on coupon
NEW MATERIALS
KEY TO ABBREVIATIONS
I — motion picture
— filmstrip
-slide
: — recording
— 33-1/3 r.p.m, microgroove record
n — minutes ( running time)
frames 4filmstrip pictures)
—silent
— sound
■rent
—black & white
color
Primary
) — Intermediate
— Junior Higti
— Senior High
—College
-Adult
-reviewed in AUDIO CARDALOG
I-
ACRICULTURE
The Soil That Went to Town fs VEC
24fr captioned b&w $3.50. Poor farm-
ing practices result in erosion of valu-
able top soil and loss to both farmer
and city dweller. JH-A
For more information circle 122 on coupon
Supervised Farming Records Made Easy
3fs EDUFS si col set (3) $16.50. Im-
portance of farm records; entries use-
ful in analyzing the farm enterprise;
meaningful records of farm labor. SH
A
For more information circle 123 on coupon
This Business of Turkeys mp OSU 17min
col sd. Life cycle of the turkey, history
and practice of raising. SH C A
For more information circle 124 on coupon
ARMED FORCES: Civil Defense
Mission Fallout mp USDA 45min sd col
$175.35 no preview prints. Training
program for ground and aerial radio-
logical defense monitors as conducted
at the Nevada test site during the
1957 Operation Plumbob series. C A
For more information circle 125 on coupon
Mister! Meet the Future! mp UWF 25
min b&w $53.73. Pictorial review of
U. S. Air Force R.O.T.C. summer train-
ing program addressed to young men
entering college and their parents.
C A
For more information circle 126 on coupon
No Time to Lose mp USDA 28min sd
b&w $43. No preview prints. Wit-
nesses to the Japanese attack on Pearl
Harbor tell about it seven lears later on
NBC. JH-A
For more information circle 127 on coupon
ARTS & CRAFTS
Eskimo Arts 2fs STAN BOW si b&w ea
$3. Carvings reveal great skill, fine
dScreen & AV Guide — October, 1959
561
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: (PI — producers, importers. (M) — monufocturart. (Dl — dealers, distributors, film rental librories, protection services.
Where a primary source also offers direct rental services, the double symbol (PD) appears.
Color film otvELOPiNcS t t>telNTlN6
Walt Sterling Color Slides
224 Haddon Road, Woodmere, L. 1
Authorized "Technicolor" dealer
., N.
Y.
FILMS
Association Films, Inc. (PDI
Headquarters:
347 Madison Ave., N. Y. 1 7, N. Y
Reiional Libraries:
Brood ot Elm, Ridgefield, N. J.
561 Hlllgrove Ave., La Grange, III.
799 Stevenson St., San Francisco, Col.
1108 Joclison St., Dallas 2, Tex.
Australian News and Information Bureau (PDl
636 Fifth Ave., New York 20, N. Y.
Bailey Films, Inc. (PDI
6509 De Longpre Ave., Hollywood 28, Col.
Bray Studios, Inc. (PDi
729 Seventh Ave., New York 19, N. Y.
Broadman Films (PDI
127 Ninth Ave., North, Nashville 3, Tenn.
Coronet Instructional Films (PI
Coronet BIdg., Chicago 1, III.
Dowling — Pat Dowling Pictures (PDI
1056 S. Robertson Blvd., Los Angeles 35, Cal.
Family Films, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Hollywood Film Enterprises Inc.
6060 Sunset Blvd., Hollywood 28, Calif.
Ideal Pictures, Inc. (Dl
Home Office:
58 E. South Water St.. Chicago 1, III.
Branch Exchanges:
1840 Alcatraz Ave., Berkeley 3, Cal.
2408 W. Seventh St., Los Angeles 57, Cal.
714 - 1 8th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Fla.
52 Auburn Ave., N.E., Atlanta 3, Go.
58 E. South Water St.. Chicago 1, III.
2204 Ingersoll, Des Moines 12, la.
614 - 616 So. 5th St., Louisville 2, Ky.
1303 Prytania Street, New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St.. Boston 16. Mass.
15924 Grand River Ave., Detroit 27, Mich.
1 91 5 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Kansas City 6, Mo.
3743 Gravois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
West Penn BIdg., Suite No. 204, 14 Wood
St., Pittsburgh 22, Pa.
1201 S.W. Morrison, Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Mom St., Richmond 19, Vo.
1370 S. Beretania St., Honolulu, T.H.
International Film Bureau (PD)
57 E. Jackson Blvd, Chicago 4, III.
Knowledge Builders (Classroom Films I (PDI
Visual Education Center BIdg,,
Floral Park, N. Y.
Mogull's, Inc. (Dl
1 12-14 W. 48th St., New York 19, N. Y.
United World Films, Inc. (PDi
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
'"' N E Bovshore Dr., Miami. Fla.
For information about Trade Directory
advertising rates, write EDUCA-
TIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West
BIdg., Chicago 14, III.
FILMSTKIPS
Broadman Filmstrips (PDI
127 Ninth Ave., North, Nashville 3, Tenn.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Curriculum Materials Corporation (PDI
Headquarters Office
1 19 S. Roach St., Jackson, Miss.
Regional Offices
1319 Vine St., Philadelphia, Pa.
10031 Commerce Ave., Tujunga, Calif.
14-20 Glenwood Ave., Raleigh, N. C.
Family Filmstrips, Inc. (PDI
5823 Santa Monica Blvd., Hollywood 38, Calif.
Enrichment Materials Inc. (PDI
246 Fifth Ave., New York 1 , N. Y.
Society for Visuol Education I PDI
1345 Diversey Porkwoy, Chicago M
Teaching Aids Service, Inc. (PDI
Lowell Ave. & Cherry Lane, Floral Park, N.Y.
31 Union Square West, New York 3
Visual Education Consultants, Inc. (PDI
VEC Weekly News Filmstrips,
2066 Helena St., Madison, Wis.
FILMSTRIP, SLIDE O OPAQUE PROJECTORS
Broadman Films (PDI
127 Ninth Ave., North, Nashville 3, Tenn.
DuKane Corporation (Ml
St. Charles, Illinois
Graf lex. Inc. (Ml
(SVE Equipment)
Rochester 3, New York
VIcwIex, Incorporated (M'
35-01 Queens Blvd., Long Island City, N. Y
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MDI
100 N. Western Ave., Chicago 80, III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Banner b Flag Company (Ml
224 (FSl Haddon Rd., Woodmere, L.I., N.Y.
All sizes — immediate delivery
GLOBES— Geographical
Oenoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40,
III.
(PD)
BIOLOGICAL MODELS & CHARTS
Oenoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40,
Ill
LABORATORY SERVICES
Byron, Inc.
1226 Wisconsin Ave., Washington, D. C.
Complete 16mm Cr 35mm laboratory services.
Geo. W. Colburn, Inc.
164 N. Wacker Drive, Chicogo 6, III.
Hollywood Film Enterprises Inc.
6060 Sunset Blvd., Hollywood 28, Calif.
MOTION PICTURE PROJECTORS & SUPPLIES
Graflex, Inc. (Ml
(Ampro Equipment)
Rochester 3, N. Y.
■ell b Howell Co. (M)
7117 McCormick Road, Chicago 45, III.
Eastman Kodak Compony (M>
Rochester 4, New York
Mogull's, Inc. (0)
1 12-14 W. 48th St., New York 19, N. Y.
MAPS — Geographical, Historical
Denoyer-Geppert Company
5235 Ravenswooa Ave., Chicago 40, II
MICROSCOPES b SLIDES
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, II
PRODUCTION E(;UIPMENT
Camera Equipment Co. (h
315 W. 43rd St., New York 36, N. Y.
Florman b Babb (k
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (K
602 W 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Ca
RECORDS
Children's Reading Service
1078 St. John's Ploce, Brooklyn 13, N.Y
Enrichment Materials Inc. II
246 Fifth Ave., New York 1, N. Y.
Folkways Records b Service Corp.
I 17 W. 46th St., New York, N. Y.
Music Education Record Corp. <
P.O. Box 445, Englewood, N. J.
(The Complete Orchestra)
RECORDERS — PLAYERS
Allied Radio Corporation I |M
100 N. Western Ave., Chicago 80, 111.
Graflex, Inc. (
Rochester 3, N. Y.
SCREENS
Radiant Manufacturing Co.
8220 No. Austin Ave., Morton Grove, III.
SLIDES
Key: Kodachrome 2x2. 3'/4 x 4% or Ian
Keystone View Co.
Meadville, Pa.
(PD.
Meston's Travels, Inc. (PD-
3801 North Piedras, El Paso, Texas
Walt Sterling Color Slides (PD-
224 (ESI Haddon Rd., Woodmere, L.I., N
4,000 slides of teacher world travels
SOUND SYSTEMS
Allied Radio Corporation (M
too N. Western Ave., Chicogo 80, 111.
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Newark, N.
Victor Division, Kalart Co.
Plainville, Conn.
(M)
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Mosslllon, Ohio
562
E(dScreen & AV Gui(de^ — October, 195
craftsmanship and a highly developed
sense of humor. Titles; Eskimo Carv-
ing; Haida Argiilite Carvings. Re-
viewed ESAVG 4/58 p)94. SH C
For more information circle 128 on coupon
dian Artist of the Southwest mp CON-
TEMPORARY 20min sd col $200
r$10. History of American Indian
painting from stone painting to mod-
ern work of Joe Herrera. SH C A
For more information circle 129 on coupon
t't Draw (Series) 3mp CORONET
8min sd b&w ea $45. Cartoonist
Frank Webb shows it's easy. Titles:
Let's Draw a Baseball Player; Let's
Draw a Puppy; Let's Draw Uncle Sam.
Pri.
For more information circle 130 on coupon
CINEMA ARTS
Iventures in Slidefilms sfs DUKANE
col LP (stereo or monaural). Loan.
The sound slidefilm medium is used
effectively to tell about itself. Many
uses are illustrated, educational, reli-
gious, commercial, industrial training.
SH A
For more information circle 131 on coupon
rson To Person Communication mp
McCOLD I4min col $200; b&w $100;
rental (b&w only) $25 per week.
Analyzes major barriers to interper-
sonal understanding and shows meth-
ods for overcoming them. For training
directors, supervisors. Guide. A C
For more information circle 132 on coupon
le Story of the Slidestrip Projecturus
sfs ADMASTER 63fr col LP 10" one
side with audible signal, the other
with Dukane inaudible automatic ad-
vance. $25. Mythical Po U, charged
by his ancient Asiatic tribe with re-
sponsibility for Teaching, Training,
Telling and Selling, captures a wild
Projecturus, learns how to feed and
work it, and passes along his wisdom
to today's creators of sound filmstrips.
For more information circle 133 on coupon
BUSINESS EDUCATION
ospects Set the Pace mp WESTINC-
HOUSE 12min b&w loan. Key to suc-
cessful salesmanship is shown to be
selling people, rather than merchan-
dise. Five basic steps dramatized. SH
— A
For more information circle 134 on coupon
EDUCATION
le Audio-Visual Training Series 3mp
IFB col. Titles: Facts About Film (2nd
Ed) 12i/2min $125; Facts About Pro-
jection (2nd Ed) 16'/2min $165; The
Audio-Visual Supervisor IS'/imin
$185. Last named is narrated by Wal-
ter A. Wittich, who also served as ed-
ucational consultant. TT JH SH
For more information circle 135 on coupon
ao's Life at School sfs UNCHC 1 5min
col 75 fr LP $3; r$2.50. Student at
Currie Institute, in Angola, West Af-
rica, learns carpentry, plays soccer and
grows under missionary influence. SH
For more information circle 136 on coupon
larning Theory and Classroom Practice
in Adult Education sfs UMICH Slfr
with 3.75 ips tape, 28min, $7.25.
An overview of several psychological
theories on adult education as differ-
entiated from child learning situations.
Learning is shown to depend on moti-
vation, capacity, previous experience,
perception of relevant relationship, ac-
tive search for meaning, feedback, and
adjustment in the learning situation.
By Jacob W. Cetzels, University of
Chicago. TT C
For more information circle 137 on coupon
New Dimensions in Language Teaching
mp MONITOR llmin col loan. Lan-
guage lab usages and techniques;
blackboard diagrams demonstrate ma-
chine as mechanical tutor; filmed at
Whittier College, Calif. TT C
For more information circle 138 on coupon
A School Bell Rings in Angola sfs
UNCHC sd col LP B'/zmin r$2.50.
An African pagan farmer does not be-
lieve in education for his son who,
however is helped by the village school
and in turn aids his family. Elem.
For more information circle 139 on coupon
The Vision-Strip Audio- Visual Classroom
mp IFB 14min r$7.50. New classroom
layout economizes on corridor, roof
and wall costs. Low vision-strip pre-
serves students' sense of contact with
the outdoors; permits maximum con-
trol of light and ventilation. Intended
as demonstration to school authori-
ties, architects, AV personnel. TT A
For more information circle 140 on coupon
Visual Timing Film mp BIRDSELL 20
min sd b&w $55. Sound projector
shows elapsed time on screen in sec-
onds up to 20 minutes. Eliminates
DON'T WAIT - -
- VACUUMATE!
Coronet
I TO PROLONG ^
I THE UfE OF
■ YOUR
■ movie FILM^
National Filta
^ Board of Canada
r s. V. E.
McGraw-Hill
r
All givt - - - at no
The Fa
Young America
extra coat to you
noufl
V4CyU[114U
FILM PROTECTIVE PROCESS
SWER VAP 0 RATE
PROTECTS AGAINST Scratchw. Finger-
marki. Oil, Water and Climatic Change!
ONE TREATMENT LASTS
THE UFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Process Is Available to
You in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 43rd St., N. Y.
ETHNIC
FILM
LIBRARY
The Many-Colored Paper Brilliant dyes make
fantastically beautiful Christmas wrappings out
of ordinary newspaper. Fascinating family or
classroom art project. Produced by Pete and
Toshi Seeger. 13 min. color $175; rental $15.
Brochure included.
117 W. 46th St., New York, N. Y.
PIXMOBILE PROJECTION TABLE
mPS YOUR EQUIPMENT
READY FOR USE
Save time... save storage space. Prepare
your visual presentation in advance on the
portable Pixmobile, roll it in, show it, store
your equipment on it. Sponge rubber top,
large enough for both movie and slide pro-
jector. Has 4" wheels, equipped with brakes
that hold on incline. Vibrationless. Several
models and heights. 42" fable only $32.95.
OPTIVOX PORTABLE EASEL
FOR BETTER CHART TALKS
Make a better showing with the versatile
OPTIVOX, suitable for either floor or table.
Steel working board, finished in "riteon"
green, is adaptable for chalk, charts, or mag-
nets. Aluminum legs fold into compact unit.
Only $44.95 Carrying case, lamps optional.
Write for literature and Name of Dealer.
Some Dealer Territoriei Open. Write...
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS
WICHITA, KANSAS
& AV Guide — October 1959
563
16-35mm SUPER-SPEED
CINEMATOGRAPHY
LENSES
World's iargesf^
LENS BANK
Whatever your professional lens need
. . . Whatever your camera ... B & J
can provide you with instant action
from a vast selection of thousands of
optics . . . Cinematography Lenses b
Mounts of every speed & size.
All Len»et are sold on a 15>day Free Trial—
Unconditionally Guaranteed!
An Experienced Research
Optical Assembly Lab —
expertly handles all cus-
tom Lens problems . . .
Customers include Ford,
R.C.A., G.E., A.E.C., etc.
Free New 132 pg. B & J lent & Optics Catalog.
BURKE & JAMES, INC
3?1 S \A/abash Chrcacio 4 . Illinois
Scratches
on Film
Irritate
Audiences
Fortunately, scratches
can almost always be
removed — without loss
of light, density, color
quality, sound quality,
or sharpness.
Write for brochure
EERLESS
PROCESSING CORPORATION
WEST 4«lh STREET. NEW YORK 3*. NEW YORK
SEWARD STREET, NOllYWOOO 3«, CAUF.
Stop watch timing and permits student,
if desired, to observe his own elapsed
time. TT C A
For more information circle 141 on coupon
FEATURES
Task Force mp UAA I16min. Apply.
Struggle against tradition to establish
naval aviation, from 1921 to Okinawa.
Gary Cooper.
For more information circle 142 on coupon
Treasure of Sierra Madre UAA 1 26min.
Apply. One of the all-time classics of
cinema. Cold madness, greed, exposed
as futility. Walter Huston, Humphrey
Bogart.
For more information circle 143 on coupon
Yankee Doodle Dandy mp UAA I26min.
Apply. James Cagney stars in Ceo. M.
Cohan biography. Family.
For more information circle 144 on coupon
GUIDANCE — Personal
Children's Story Filmstrips (series) I2fs
IFB si col approx 49 fr ea $6. Per-
sonalized stories of life problems of
children 10-14; one each on Friend-
liness, Cooperation, Cleanliness, Cour-
tesy, Courage, Thrift, Reliability, Obe-
dience, Helpfulness, Cheerfulness, Re-
spect for Property, Loyalty. JH.
For more information circle 145 on coupon
HEALTH
SAFETY
Autopsy of an Auto Accident sfs WEST-
INCHOUSE lOmin b&w LP 33.3 rpm.
How poor lighting increases traffic
hazards; seven chief causes of motor
accidents. On same strip and record:
There's Danger in Darkness 6min. Pub-
lic safety aspects of street and com-
munity lighting. JH-A
For more information circle 146 on coupon
The Magic Camera sfs WESTINCHOUSE
b&w 33.3rpm 12 min. Structure of
the eye compared to that of a camera;
how the rods and cones in the retina
send messages to the brain; proper
placement of reading lamps. JH-A
Two Precious Pilots 1 2min covers same
material on a slightly higher grade
level. Supplementary material includes
script and "Eyes Are Rationed" 1 6p
five copies free to teacher. JH SH
For more information circle 147 on coupon
Menacing Shadows mp WESTINCHOUSE
20 min b&w loan. Importance of
proper eating habits and diet including
7 basic food groups. Teacher's copy of
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipment. Stereo, Hi-Fi audio,
school sound systems, training kits, elec-
tronic parts.Write for value-packed Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
IVrite lor illuslrmltd
catmlog
AUDIO-MASTER
1 7 E. 45th St., New Yt)rk
book of menus, etc., free; extras
10c. JH-A
For more information circle 148 on coupe
What's Your Driver Eye-Q? mp AET
13 or 30 min versions b&w loan gui
Provides for active individual vie'
participation as 15 different tra
situations, photographed from fr
seat of moving car, call for Individ
decisions. In the "public" version
correct answers are supplied by
film; in the classroom version they
confined to the 36p instructor's gui
SH A
For more information circle 149 on coupo
HOME ECONOMICS
The Dawn of Better Living mp WE!
INCHOUSE 16min col loan. Walt C
ney production showing evolution
the home from log cabin to pres
electrified existence. 40-page b(
contains full script and color pictui
Teacher's copy free, extra @ 1
El-A
For more information circle 150 on coupo
40 Billion Enemies mp WESTINCHOL
26min col loan; free copies of 6p le
let on household refrigeration. Role
refrigeration explained first by sciei
teacher then by home-ec instruct
JH-A
For more information circle 151 on coupoi
V-Men mp WESTINCHOUSE 17min b)
loan. Importance of proper cook
methods in the preservation of essf
tial vitamins is demonstrated in s
ence lab tests. Folders (8p) "Amc
can Families Are Eating Their Way
Poor Health," free. SH-A
For more information circle 152 on coupoi
Your Ticket To Better Buying mp WES
INCHOUSE 24min b&w loan. Cc
sumer information on purchase a
functioning of an electric range anc
quick trip through the factory whi
it is made. JH-A
For more information circle 153 on coupoi
INDUSTRIAL ARTS
Commutation of D-C Machines i
WESTINCHOUSE 24min b&w lo;
Theory and maintenance of D-C rr
tors and generators shown in live a
animation photography. SH A
For more information circle 1 54 on coupor
Four Firsts of Motor Maintenance
WESTINCHOUSE b&w 33.3 rpm. T
four chief causes of motor breakdc
and prevention and repair. SH A
For more information circle 155 on coupor
Four-in-One Guy sfs WESTINCHOU
b&w 33.3rpm 25min. Four functic
of the successful serviceman, mecha
ic, actor, "doctor" and business m;
JH-A
For more information circle 156 on coupor
Proper Care Means Longer Wear
WESTINCHOUSE b&w 33.3rpm
min. Care and home repair of ele
trical appliances, fuses, plugs, wirir
Correlates with "Electricity in t
Home," 52pp, $1. SH A TT
For more information circle 157 on coupon
Ten Checks of Electrical Control Mai
tenance sfs WESTINCHOUSE b£
3 3. 3 rpm 14min. Proper care of co
trol apparatus in industrial applic
564
EdScreen & AV Guide — October, 19?
owLiNG Pictures
Audiciuf'. of an> n^v will love
this sion of the Wt-slern gold
rush.
THE
PIONEER BURRO
C:olor l-ilni — Sale Onlv.
II Minims. SISn.OO
1056 S. Robertson Blvd.,
Los Angeles 35, Calif.
tions.
For advanced classes in elec-
tricity. SH C
For more information circle 158 on coupon
LANGUAGES
Italian for Children rec OTTENHEIMER.
Two 10" LP 12-unit aural-oral in-
formal course with simple manual.
Similar courses covering largely the
same material are available in Spanish,
German, French, Russian. Elem
For more information circle 160 on coupon
Learn German in Record Time rec COL-
REC 2 — 12" LP43 tourist and travel
oriented lessons that parallel similar
courses in Spanish, French. SH C A
For more information circle 161 on coupon
Spanish Instructo- Films Series) 7mp
ALTS 12 to 2lmin ea sd b&w @ $60
to $105. Helpful drawings, lively
music and oral commentary. Each film
may be used as separate unit and has
its own printed guide. Titles: Pro-
nunciation and Accent; Gender and
Number I and II; Ser y Estar, verbs,
adverbs; Pronombres Personales; Her-
bos Regulares I and II.
For more information circle 1 59 on coupon
LITERATURE & DRAMA
Alice in Wonderland rec COLREC 12"
LP. The Lewis Carroll classic set to
music. Jane Powell plays the title
role. Flip side: Many Moons and The
Eager Piano. Pri Elem
For more information circle 162 on coupon
The Ancient Mariner rec CAEDMON 1 2"
LP. Tale of the killing of the bird of
good omen, and the punishment and
penance of the offender. Read by Sir
Ralph Richardson. Flip side: The Po-
etry of Coleridge. JH SH
For more information circle 163 on coupon
The Canterbury Tales 4rec SPOKEN
WORD 12" LP. Chaucer translated
into modern English by Nevell Coghill.
Produced for BBC Third Program. SH
C A
For more information circle 164 on coupon
MEDICAL & ALLIED SCIENCE
Hands We Trust mp ACS 30min loan.
The education of a surgeon from his
admission to medical school through
postgraduate hospital training to final
certification as a specialist and accept-
ance as a Fellow of the American Col-
lege of Surgeons. SH C A
For more information circle 165 on coupon
Recognition of Leprosy mp CDCPHS ) 3
min col apply. Clinical manifestations
as studied at the leprosarium at Car-
ville, La. Taking and staining of skin
scrapings to demonstrate the mycro-
bacterim; pathology of peripheral
nerves; diagnostic procedures. Prac-
ticing physicians and medical students.
Not for sale. Available on short term
loan.
For more information circle 166 on coupon
MUSIC, General
Bulgaria, rec COLREC 12" LP. $4.98.
Vol. 17 in the "World Library of Folk
and Primitive Music" edited by Alan
Lomax. 33 tunes collected by A. L.
Lloyd, with detailed notes and bi-lin-
gual text. C A
For more information circle 167 on coupon
The King and I rec DECCA 12" LP or
(3) 7" 45rpm. Musical version of
Margaret Landon's "Anna and the
King of Siam," lead roles by Gertrude
Lawrence and Yul Brynner. JH-A
For more information circle 168 on coupon
My Fair Lady rec COLREC 12" LP.
Shaw's "Pygmalion" set to music.
Sung by the original Broadway cast.
SH C A
For more information circle 169 on coupon
Peter and the Wolf, Opus 67 rec COLREC
12" LP. The Philadelphia Orchestra,
conducted by Eugene Ormondy. Nar-
ration by Cyril Ritchard. El
For more information circle 170 on coupon
MUSIC, Instrumental
Listen and Play the Piano 2rec CABOT
(2) 10" LP. Introduction to elemen-
tary note reading and the immediate
playing of several simple pieces. For
individual instruction at home, and for
discovering musical aptitude. Pupil
must be able to read without difficulty.
El JH
For more information circle 171 on coupon
PRIMARY GRADE Material
The Eager Piano rec COLREC 12" LP
The biography of a piano from its pur-
chase as a practice piano for a little
boy through many adventures until its
final service for first owner's son to
practice on. K-Pri ■
For more information circle 172 on coupon
Pinocchio rec DISREC 12" LP. Carlo
Collodi's classic tale of the puppet that
came to life in a musical adaptation.
Pri ■
For more information circle 173 on coupon
RELIGION & ETHICS
And Ye Also Are Witnesses sfs CON-
CORDIA 8min col 10" LP $10. Re-
sponsibility of teen agers for personal
evangelism among schoolmates and
friends. JH SH
For more information circle 174 on coupon
The Book of Acts 1 6sfs BROADMAN col
10" LP for each 2 fs. Four series,
each of 4 fs and 2 rec @ $22.50.
Indiv. fs. @ $5, with rec @ $7; 2
manuals included for each fs. Titles:
Christian Service Series (4fs.); Per-
sonal Witness Series (4) How To Be
Saved Series (4); Triumphant Faith
Series 14).
For more information circle 175 on coupon
The Catholic Way 24sfs EYEGATE col
LP. Per title ( 3fs and rec) $19. Set
(24 fs and 8 rec) $130. Single
records ea $4; filmstrips less rec (3
and 88p manual) $15. Titles: Little
St. Teresa; The Right Answer; A Story
of the Boy Jesus; The Story of God's
When the school board says:
(/.
/;-
TELECTRO
TAPE RECORDERS
offer you
a new high in quality
a new ease-of-operation
AT INCREDIBLY LOW COST
Where i|iialily is demanded, where versa-
lilily for every application is needed, where
ease of operation is a must . . . but where
cost is an important factor
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enough to fit into the most stringent budget.
There are six Telectro models to
choose from, ranging from the
compact Trendsetter 1985 through
the magnificent Trophy 359
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EdScreen & AV Guide — October, 1959
565
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FILM
SERVICE
INDIANA
UNIVERSITY
BLOOMING TON, INDIANA
INFORMATIC SLIDES
With Authentic Commentary
Read — View — Learn
More about the colorful Southwest Indian
country — ancient and modern. Sets of four
35mm color slides with clear documentary
information explaining each slide subject.
Send for list to:
WILLIAM IRELAND DUNCAN FILMS
Western College — Oxford, Ohio
Coodness; . . . Cod's Love; . . . Cod's
Mercy; The Best Present for Cod; Cod
With us. Pri.
For more information circle 176 on coupon
Donald Duck in Sunday School (series)
7fs si col CATHEDRAL. Tales of
Jiminy Cricket fables featuring Disney
characters are used as basis for Bible
solutions in Sunday School. Pri Jun
For more information circle 177 on coupon
The Family Altar mp CONCORDIA
30min b&w r $9. A father living
temporarily with neighbors during the
illness of his small daughter, is im-
pressed with the effectiveness of fam-
ily worship and institutes it at home.
SH A
For more information circle 178 on coupon
Civing Thanks Always mp CONCORDIA
30min b&w r $9. Distracted by non-
delivery of their Thanksgiving turkey,
a family is brought back to the true
significance of the day by a timely
message from their pastor, El-A
For more information circle 179 on coupon
Teenage Witness mp FAMILY 30min
b&w r $9. Two Christian high school
students help classmate beat tempta-
tion to follow a flashy tempter into
delinquency. SH A
For more information circle 180 on coupon
Town and Country Cousins fs UNCHC
si 60fr col reading script $6 r$l.50.
As rural children prepare for their
harvest festival they come to better
understanding with visiting youngsters
from town. Elem.
For more Information circle 181 on coupon
Tumba of Africa fs UNCHC 62fr si col
$6 r $1.50; guide. African boy moves
with his family when his father is
mission-trained for a kind of work
available only in a larger center. Role
of the church in village and town life.
Elem.
For more information circle 182 on coupon
The Unfinished Task mp CONCORDIA
30min b&w r $9. Wealthy father
angered when son decides to become
a missionary instead of entering fam-
ily engineering firm. Designed to win
support for stewardship and mission
programs and to encourage young
people to enter full-time Christian
service. SH A
For more information circle 183 on coupon
The World of Man: Religions rec FOLK-
WAYS 10" LP. Second in series of
recordings that aim at better under-
standing among the world's peoples.
Similarities and differences in religions
explored through the music of many
faiths. SH C A ■
For more information circle 184 on coupon
SCIENCE, Biology & Physiology
Tide Pool Marine Life 1 2 flat pictures
11x14" in color, captioned, text on
back, rounded corners and pinhole
punched, FILMSCOPE $11.95 dis-
counts to schools, etc. Titles: Shore-
line, Sea Anemone, Brittle Star,
Knobby Starfish, Sea Urchin, Hermit
Crab, Shore Crab, Cancer Crab, Coose
Barnacles and Mussels, Fixed Snail
Tubes, Chitons, Sea Hare.
For more information circle 185 on coupon
SCIENCE, General
Basic Primary Science 6fs SVE si col scl
(6 boxed) $24.30 indiv $4.50. Find-
ing Out How Plants Crow; . . . How
Animal Babies Crow; . . . How Yoi
Crow; . . . About Things Arount
You; . . . About Land, Air and Water;
. . . About the Sky. Pri Cr l&ll
For more information circle 186 on coupon
Crystals — An Introduction mp BELTEL
25min col load. Demonstrates the
orderly arrangement of atoms in the
crystalline state and relation of this
arrangement to the physical propertie;
of the substances. For students oi
electrical engineering and some course;
in physics, chemistry and metallurgy
For more information circle 187 on coupon
The Formation of Ferromagnetic Domains
sfs BELTEL 45min 1 32fr 2LP. Dis-
cusses the physical principles of do-
main formation with particular em-
phasis on the energies involved in the
process. C
For more Information circle 188 on coupon
SCIENCE, Physics & Chemistry
Brattain On Semiconductor Physics mc
BELTEL 30min b&w loan. Nobel
Laureate Walter H. Brattain demon-
strates thermal emf, photo emf, and
rectification, and introduces a simple
mathematical model which describes
the observed properties of semicon-
ductors. The history, impact and new
semiconductor phenomena are also
briefly treated. C
For more information circle 189 on coupon
Electromagnetic Spectrum chart WEST-
INCHOUSE 40x301/2", 8 color on vel-
lum ready for hanging, $2. Spectra
shown: Photographic; X-ray; Radio;
Induction Heating; Ultraviolet; In-
frared. Their range, relationship, defi-
nitions, formulas. Glossary. SH C
For more information circle 190 on coupon
The Electron Tube chart WESTING-
HOUSE 25x36" printed in 8 colors on
heavy linen paper, reinforced for hang-
ing. Basic information on operation,
types and applications. SH C
For more information circle 191 on coupon
The Naval Research Laboratory Reactor
mp UWF 2Imin col $123.61. Con-
struction, operation and use. SH C
For more information circle 192 on coupon
The Science of Sound rec BELTEL 90min
2 LP microgroove. Demonstrates 19
different acoustic phenomena with
narration written by Bell Telephone
Laboratory scientists. SH C
For more information circle 193 on coupon
The Story of the Universe (series) 6fs
FILMSED si col set (6) $36; indiv
$7.50. Unit 1 : Introduction to Mod-
ern Astronomy and the Age of Space.
Reviewed ESAVG 6/59. SH
For more information circle 194 on coupon
SOCIAL STUDIES History &
Anthropology
The Days of '49 rec FOLKWAYS 1 2" LP
16 songs of the Gold Rush days, sung
by Logan English. Most are taken from
the paper-bound songbooks published
in California before 1860. Many are
parodies sung to tunes then popular.
SH C A ■
For more information circle 195 on coupon
566
EdScreen & AV Guide— October, 1959
George Washington: Frontier Colonel rec
ENRICHMENT 12" LP. Summary of
early life, emphasizing his 1753 jour-
ney to the Ohio Valley; service with
Braddock. Flip side: The Santa Fe
Trail. Elem JH ■
For more information circle 196 on coupon
Inauguration Addresses rec SPOKEN
WORD 12" LP Franklin D. Roosevelt,
III and IV terms; Harry S. Truman
beginning his first elected term. JH
SH C A ■
For more information circle 197 on coupon
The Santa Fe Trail rec ENRICHMENT
12" LP Dramatization of first wagon
train (1822); emergency fording of
flooded river, fighting off an Indian
attack, exploration of the Cimarron
River. Reverse: George Washington:
Frontier Colonel. Elem JH ■
For more information circle 198 on coupon
Thomas Jefferson: Father of Democracy
rec ENRICHMENT 12" LP. As mem-
ber of the Virginia House of Burgesses,
writer of Declaration of Independence,
services during Revolution, governor of
Virginia, President. Reverse: The Vik-
ings. JH ■
For more information circle 199 on coupon
Hie Vikings rec ENRICHMENT 12" LP.
Explorations of Eric the Red and Lief
the Lucky westward from Iceland. Re-
verse: Thomas Jefferson: Father of
Democracy. El JH ■
For more information circle 200 on coupon
/inston Churchill rec COLREC 12" LP
Selected portions of numerous notable
speeches. From Edward R. Murrow's
"I Can Hear It Now." SH C A ■
For more information circle 201 on coupon
SOCIAL PROBLEMS
The Biggest Bridge in Action mp MU-
TUAL 27'/2min col loan. The "bridge"
is built over the chasm of misunder-
standing and reluctance to employ the
physically handicapped, in the mythi-
cal town of Action, Nebraska. A young
engineer, crippled by polio, finds that
while he has learned to face the
world despite his handicap, his local
world was not quite ready to face him.
The "hero" does not have to act the
part, it is his own life situation. JH-A
for more information circle 202 on coupon
i New Day for African Women fs LIT-
ERACY col $5 r$2.50. How reading
helps women select the best from the
old and the new as they face radical
changes in their lives in both village
and town. SH C A
For more information circle 203 on coupon
Village Reborn fs LITERACY col $5
r$2.50. All-village literacy campaign
in Egypt. A supplementary book (25c)
tells the effect of the campaign on the
life of the same village. SH-A
For more information circle 204 on coupon
NEW PUBLICATIONS
ABC's of Camera Repair. Glossary of
photo-technology covering more than
2,500 camera repair terms and their
relation to electronic and other tech-
nical fields, wherever photography is
applied. $3.95 NCRS
For more information circle 205 on coupon
^ndtr
:t
ructiona
i WoU
4
lion / ictures
Importance
Interest
Purpose
For Example • LAND OF LIBERTY-Part 5 (19.S9-58)
2 reels bw
• CHARLES DICKENS: CHARACTERS IN
ACTION
2 reels bw
• THE DOCTOR'S DILEMMA {George Bernard Shaw)
I reel color
• THE DEVIL'S DISCIPLE {C.eorge Benmrd Shaw)
1 reel bw
Write:
TEACHING FILM CUSTODIANS
25 West 43rd Street New York City 36, N. Y.
I lew
and
Kecenl
Audio-Visual Aids Service, 1959-60 cat-
alog. 40pp. Free. GSA
For more information circle 206 on coupon
Developing a Club Educational Plan.
Guidance for camera clubs. No. 9 in
series. PSA
For more Information circle 207 on coupon
Electronic Parts Catalog for I960. Free.
232p; lists over 40,000 items. ALLIED
For more information circle 208 on coupon
Heathkit Catalog, 28pp, describes a large
number of do-it-yourself radio and
other electric construction kits. Free.
HEATHKIT
For more information circle 209 on coupon
History Films 1959-60. Another in the
series of specialized subject area cata-
logs. 71pp. Free. UNILL.
For more information circle 210 on coupon
Photocopy Halftone Paper and Process.
Free brochure describing new type pa-
per for making inexpensive copies of
photographs. NORD
For more information circle 211 on coupon
Religious Filmstrip Catalog. Also Catholic
supplement. Free. EYECATE.
For more information circle 212 on coupon
Sound Motion Pictures and Slide Films
for School Use. Illustrated catalog. 21
pp. Free. Primarily science, safety,
lighting. Also describes low-cost wall
charts on electronics, nuclear physics,
steam turbines. WESTINCHOUSE.
For more information circle 213 on coupon
A Treasure Chest of Audio-Visual Ideas,
free to teachers and administrators.
Replaces the long popular "Blueprint
for an Audio-Visual Program." VIC-
TOR ANIMATOCRAPH
For more information circle 214 on coupon
TV and Film Production Data Book, Ern-
est M. Pittaro. 448pp, 4i/2x7", 132
photos and drawings, 128 tables.
$6.95. MORGAN.
For more information circle 215 on coupon
Understanding Transistors, Milton S. Kiv-
er. From basic theory to late applica-
tions. 64pp 50 diagrams and illustra-
tions. 50c. ALLIED
For more information circle 216 on coupon
VU- GRAPH
Overhead
Projector.
It's unique ! Beseler's new VU-GRAPH is the projector
Sou use In a fully lighted room. The picture flashes
VER your head -onto the screen -while YOU face the
class to see who understands, who needs help. Use
prepared transparencies or quickly malte your own.
VU-GRAPH projects In black and white or full color:
slides, stencils, models, even your own writing-as you
write! 4 models including new portable. Teacher oper-
ated-no assistant needed. Free Demonstration at your
convenience. Free Brochure: "Set Your Point Across-
Fast I"
CHARI.ES
C&sde.&^
COrvlPANY
■ AST ORANOC. r^CW .tERSEV
MUSIC roR
^CHILDREN
.\ fllm of great Interest for all
group.H coneemeii with music
training for rhlldron. particu-
larly music schools. Teachers.
Colleges, and Faculties of I-^juca-
tlon. and for In-service training
of teachers.
16mm Sd. Black & White
Running Time: 13 min.
Rental: $5.00 Sale: $80.00
SEND FOR OUR LATEST CATALOG OF
EDUCATIONAL FILMS
CONTEMPORARY FILMS, INC., Dept. ES
267 W. 25th St., N.Y. 1, N.Y. ORegon 5-7220
Midwest Office: 614 Davis St., Evanston, 111.
DAvis 8-2411
& AV Guide — October, 1959
567
Adxiertisement
HELPFUL BOOKS
THE AUDrO-VISUAL EQUIPMENT
MANUAL. By James D. Finn. Pub-
lished under the general editorship of
Edgar Dale. 384 pp. 1400 illustra-
tions. Henry Holt and Co., 383 Mad-
ison Ave., New York 17, N. Y.
$15.00.
AUDIO-VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition.
By Wolter Arno Wittich and Charles
F. Schuller. 570 pp. 249 lllustrotions,
14 Color Plates. Harper & Brothers,
49 E. 33rd St., New York 16, N.Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN
TEACHING: REVISED AND EN-
LARGED. By Edgar Dole. 544 pp.
Illustrated; and with 49 full-color
plates. Henry Holt and Co., 383
Madison Ave., New York 17, N. Y.
$7.75.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES
SCRIPTS, AND transcriptions!
Compiled and Edited by Walter A.
Winich, Ph.D., and Gertie Hanson
Halsted, M. A. Fifth Annual Edition,
1959. Educators Progress Service,
Dept. AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Diffor. Edu-
cational Consultant, John Guy Fowlkes.
19th Annual Edition, 1959. Educa-
tors Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
MITCHELL'S MANUAL OF PRACTI-
CAL PROJECTION. 450 pp. Illus-
trated and cross-indexed. Covers
every aspect of motion picture pro-
jection. Material presented in easily
understood language — not too tech-
nical, yet technically accurate. Most
complete and practical handbook for
projectionists ever published. Inter-
national Projectionist Pub. Co., 19
West 44 Street, New York 36. N. Y.
$6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation. By William
Lewin and Alexander Frazier. Illus-
trated. Educational & Recreational
Guides, Inc., 10 Brainerd Road, Sum-
mit, New Jersey. $2.95 on approval.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Alpark Educational
Records, Inc., 40 East 88th Street,
New York 28, N. Y.
TRADE NEWS
Transistor radio explains exhibit.
Peripatetic Radio Lecture
As a visitor to an art gallery or other
exhibit moves from place to place, a
4-ounce transistor radio hung around his
neck explains what he sees. The mes-
sage, either taped or oral, comes from a
private transmitter using different chan-
nels for the various parts of the exhibit
so the visitor's V2 -ounce headphones
carry only information that is pertinent
to his location. This information comes
from an Eastman affiliate that supplies
the raw material for the radio's plastic
housing. The system is produced by Mc-
intosh LecTour, Inc., 1906 M. St., NW,
Washington 6, D.C.
Expanded Screen Market
A rear-projection screen makes up
practically one whole wall in the Com-
mand Conference Room at Headquarters
Eighth Air Force, Westover, Mass. Prin-
cipal use is to permit simultaneous show-
ing of two or more still or motion
pictures to contrast old and new phases
of subject under consideration. The I 55
X 68 inch Polacoat conference screen
is made of quarter-inch-thick plastic
which effectively insulates the conference
room against all sound from the projec-
tors.
NAVA Board Meets
The Board of Directors of the National
Audiovisual Association is to be held Oc-
tober 16-17; the Executive Committee
meeting the previous day. Board mem-
bers J. W. Kintner and Earl Harpster
were elected to serve with the officers
on the Executive Committee.
The 1960 convention is to be held at
the Morrison Hotel, Chicago, August 6
through 9, or earlier if possible. The an-
nual Western Conference is to be held
at Colorado Springs, January 14-17,
1960. The "southern" midwinter meet-
ing is to be held in the vicinity of Wash-
ington, D. C.
One of the items on the agenda of the
October board meeting will be a report
of a committee now surveying possible
convention sites, dates, prices, etc. for
the 1961 and 1962 conventions.
Membership dues are to be raised by
an approximate 40 per cent. The annual
meeting adopted congratulatory resolu
tions honoring Bruce Mahan, Prentice C
Ford and Alfred E. Devereaux, the latt«
on his completion of 45 years in the A-'
field.
J. K. Lilley, Jack McCracken, Howar
Kalbfus and Robert Maybrier wer
elected to a 3-year term on the Board c
Governors of the National Institute fc
Audio-Visual Selling.
Raike Moves
After 23 years in a downtown Lo
Angeles location, "Bill" RaIke has move
to his own 3500 sq. ft. building, at 84'
Highland Ave. RaIke helped enginee
the many motion picture installations a
Disneyland Park, and the Circarama 1 1
projector combination that served well a
the U. S. exhibit at the Brussels World
Fair and subsequently at the Americai
Exhibit in Moscow.
Trans-Lux Screens to Moscow
The American Exhibit in Moscow i
showing its Russian visitors what make
America "tick" on 21 large seamles
rear-projection screens custom made or
U. S. government contract by thi
Stewart - Trans-Lux Corp., Torrance
Calif. Seven of the screens, each measur-
ing 30 feet wide and 20 feet high, an
used in the huge geodesic dome build-
ing, where seven different pictures an
projected simultaneously. Eleven screen:
are used to show the 360-degree Wal
Disney "Circarama." Originally adaptec
for Hollywood studio background procesi
photography, the seamless plastic screen!
can now be made in any size up t(
86x46 feet.
Quits Selling
The Mental Health Materials Center
104 E. 25th St., New York 19, is dis-
continuing the sale of films in order
according to its announcement, to con-
centrate on evaluation of films fo
subscribers. Its preview and new stocP
prints are available for purchase at re-
duced prices.
Films at Nurses' Convention
A total of 21 motion pictures showr
over a period of four days were a fea-
ture of the recent bi-ennial nationa
meeting of the American Nurses Associa-
tion and the National League for Nurs-
ing. Professionally qualified commen-
tators were assigned in advance to eacf
of the films, their names were listed ir
the official program. The daily themes
in sequence, included: Social Psychology
Clinical Areas; Child, Patient and Nurs(
Relationships; Nursing in National De-
fense; and Hospital Nursing.
Coronet's Chemistry "Filmset"
Coronet Films announces seven nev
films to complete an 18-subject se'
covering the basic units of this subjec
as taught in most high schools. Pur-
chasers of this set of films receive as 1
free bonus a cabinet to house them,
manual to guide teachers in their us<
and extra copies of the teachers' guides
568
EdScreen & AV Guide — October 195S
|i Atomic sub is provided with Special
I Screens.
Movies on New Atomic Sub
Movies and slides will be shown for
50th entertainment and Instructional pur-
50ses on specially designed Radiant Wall
icreens installed in the new atomic sub-
narine "George Washington," the first
luclear-powered craft designed to fire
he Polaris missile from submerged posi-
lons at sea.
}rr-Ainpex Merger
Orr Industries, Inc., manufacturers of
Irish" tape, has become a division of
he Ampex Corporation. It will continue
o operate at Opelika, Alabama, with the
ame facilities, management and em-
loyees.
Walter Lowendahl, a Transfilm Inc. ex-
ecutive for 17 years, has joined Wilding,
Inc., as an executive producer and will
head up the Wilding eastern division In
New York.
4-Track Stereo
The Magnetic Recording Industry has
adopted 4-track 7 Vi ips stereo tape as
standard, according to Ampex Audio, and
several hundred new pre-recorded re-
leases are expected to be on the market
this fall priced at an average of $7.95.
The Ampex 4-track conversion kit at
$50 includes installation at authorized
service centers. The Model 900 Ampex
already plays the new 4-track as well as
2-track recordings.
Universities Combine
Film Service
The University of Michigan and Mich-
igan State University may be rivals on
the football field, but their audiovisual
centers work together. A joint film cata-
log makes some 4,500 motion pictures
available to schools throughout the state,
and films momentarily unavailable from
one Institution are to be furnished when-
ever possible by the other. A similar ar-
rangement prevailed, if memory serves,
some 35 years ago between the universi-
ties of Kansas and Colorado.
Windowless Schools
The United States Air Force Academy
at Colorado Springs is said to blaze a
trail to the windowless schools of the fu-
ture, a concept touched on by editor Paul
Reed in this magazine several years ago.
Architects claim to have achieved a "bal-
ance In psychological effect" by lighting
classrooms and study areas exclusively by
artificial light, to achieve "cells of Con-
centration." Corridors and non-study
areas are along the outer walls, expan-
sively glassed to bring in the outdoors.
Bell Labs Make College Films
On the advice of educators, the Bell
Telephone Laboratories have set up a
Science Film Production Unit for the
primary purpose of making audiovisuals
that college instructors can use to com-
plement their regular lectures in science
and engineering. Three motion pictures,
two sound filmstrlps and a 90-minute
record album have already been com-
pleted. (See listings in New Materials)
NAVA Exhibitors Committee
This committee, which acts as a liaison
group with the NAVA Board of Directors,
has elected V. C. Doehring, of the Jam
Handy organization as its chairman. New-
ly elected members for a two-year term
are Paul G. Kiehl, Churchcraft Pictures;
Robert Maybreier, Da-Lite Screen Co. and
Paul Ruedemann, Technical Service, Inc.
Holdover members are Martin F. Myers,
Charles Beseler Co., and Ben O'Dell,
Cathedral Films.
'eople in the News
David WIsner, formerly manager of
he Calvin Company training films dlvl-
ion, has joined Delta Productions, Inc.,
ts vice-president In charge of produc-
ion. Wisner's background Includes work
or the Moody Institute of Science and
Vorldwide (Billy Graham) Pictures,
'alifornia.
Eric H. Kiehl, director of research and
iroduction planning for Church-Craft
'ictures, has been awarded the degree of
)octor of Theology at Concordia Theo-
gical Seminary, St. Louis.
Carl Cannon is the new director of
TOgram promotion and television station
elatlons for the Broadcasting and Film
:ommission of the National Council of
:hurches. He will deal with 533 TV and
Jdio stations carrying BFC programs.
Da-Lite Screen Company announces
ie appointment of Don Browne as Sales
romotion Manager. Don, 28, has re-
ently been with Kaiser Aluminum in
:hicago, and prior to that with D'Arcy
advertising.
Joseph Bower, formerly district man-
ger for Encyclopaedia Britannica Films
1 Pennsylvania, replaces Walt Renner,
1 southern Illinois. The latter has been
sassigned to the Florida district.
A. Philip Sherburne is the new general
iles manager of Chartpak, Inc., with
ussell B. Pierce as assistant sales man-
ger and in charge of sales promotion.
John Ercole, ace wartime cinematogra-
her, has joined Transfilm, Inc., as di-
!Ctor of photography.
Directory of Sources for Materials
Listed on Page 560-567
ACS — American College of Surgeons, 40 E. Erie
St., Chicago n. III.
ADMASTER Prints, Inc., 1 168 Sixth Ave., New
York 36, N.Y.
AETNA Life Affiliated Companies, Public Edu-
cation Dept., 151 Farmington Ave., Hartford
15.
ALLIED Radio Corp., 100 N. Western Ave.,
Chicago 80, III.
ALTS — Audiovlsion Language Teaching Serv-
ice, 100 Church St., New York 7, N. Y.
AMMIKE — American Microphone Mfg. Co.,
Division of GC — Textron, 412 S. Wyman
St., Rockford, III.
AUDIOTRONICS Corporation, 1 1057 Wedding-
ton St., North Hollywood, Calif.
BELTEL — Bell Telephone Laboratories, Consult
local telephone company.
BIRDSELL Electronics Co., 2901 Glendora Ave.,
Cincinnati 19, Ohio
BOHM — H, A. Bohm & Co., 4761 W. Touhy
Ave., Chicago, III.
BROADMAN Press, 127 Ninth Ave., N., Nash-
ville 3.
CABOT Records, 4805 Nelson Ave., Baltimore
15, Md.
CAEOMON Sales Corp., 277 Fifth Ave., New
York 16.
CALIFONE Corp.,
Hollywood 38.
CATHEDRAL Films Inc
Way, Burbank, Calif.
1041 N. Sycamore Ave.,
140 N. Hollywood
CDCPHS — Communicable Disease Center Pub-
lic Health Service, P.O. Box 185, Chamblee
Ga.
COFFEY, Jack C, Co.,
Chicago, Illinois.
710 17fh St., North
COLREC: Columbia Records, 799 Seventh Ave.,
New York 19.
CONCORDIA Films, 3558 S. Jefferson Ave.,
St. Louis 18.
CONTEMPORARY Films Inc., 267 W. 25th St.,
New York 1.
CORONET Films, 65 E. South Water St., Chi-
cago I.
DECCA Records, 50 W. 57 St., New York 19.
DISREC Records, 2400 W. Alameda Ave., Bur-
bank, Calif.
DUKANE Corp., St. Charles, III.
EDMUND Scientific Co., Barrington, N. J.
EDUFS — Education Filmstrlps, Box 289, Hunts-
vilie, Texas.
ENRICHMENT Teaching Materials, 246 Fifth
Ave., New York 1.
EXCELLO — Ex-Cell-0 Corp., Pure-Pak Division,
1200 Oakman Blvd., Detroit 32, Mich.
EYEGATE House Inc., 146-01 Archer Ave., Ja-
maica 35, N. Y,
FAMILY Films Inc., 5823 Santa Monica Blvd.,
Hollywood 38.
FILMSCOPE ,lnc.. Box 397, Sierra Madre, Calif.
FILMSED— Films for Education, 1066 Chapel
St., New Haven, Conn.
FOLKWAYS Records and Service Corp., 1 1 7 W.
46th St., New York 36.
GSA — Girl Scouts of the U.S.A., 155 E. 44th
St., New York 17, N. Y.
dScreen & AV Guide — October, 1959
569
HEATHKIT — Heath Company, Benton Harbor,
Mich.
IFB: International Film Bureau Inc., 57 E.
Jackson Blvd., Chicago 4.
KEYSTONE VIEW Company, Meadville, Pa.
KODAK— See local dealer.
LITERACY — Committee on World Literacy and
Christian Literature, 156 Fifth Ave., New
York 10, N. Y.
LLTR— L & L T-Rule Sales, Inc., 5518 Excel-
sior Blvd., Minneapolis 16, Minn.
McGOLD — McMurray Gold Productions, 139 S.
Beverly Drive, Room 333, Beverly Hills,
Calif.
MONITOR Language Laboratories, Inc., 1818
M. St., Washington 6, D. C.
MORGAN and Morgan, Publishers, 1 01 Park
Ave., New York 17, N. Y.
MOTOROLA, Inc., 4501 W. Augusta Blvd.,
Chicago 51 ,111.
MRI — Magnetic Recording Industries, 126
Fifth Ave., New York 1 1, N. Y.
MUTUAL of Omaha, Director of Rehabilita-
tion, 33rd and Farnam Streets, Omaha, Nebr.
NAPHILIPS — North American Philips Co., 230
Duffy Ave., Hicksville, Long Island, N. Y.
NCRS — National Camera Repair School, Box
174 HI, Englewood, Colo.
NORD Photocopy Business Cr Equipment Corp.
300 Denton Ave., New Hyde Park, L. I.,
N. Y.
OSU — Ohio State University, Department of
Photography, Columbus 10.
OTTENHEIMER Publishers, Batlimore, Md.,
4805 Nelson Ave., Baltimore 15, Md.
OZALID Division, General Aniline and Film
Corporation, 17 Corliss Lane, Johnson City,
PENTRON, Inc., 788 S. Tripp Ave., Chicago
PSA — Photographic Society of America, 3946
N. Lowell Ave., Chicago 41, III.
S.O.S. Cinema Supply Corp., 602 W. 52nd St
New York 19, N. Y.
SPOKEN WORD, The, 10 E. 39th St., New
York 16, N. Y.
STANBOW Productions, Inc., Valhalla, N. Y.
SVE: Society for Visual Education Inc., 1345
W. Diversey Pkwy., Chicago 14.
UAA — United Artists Associates, Inc., 247 Park
Avenue, New York City.
UMICH—University of Michigan, A-V Educa-
tion Center, 4028 Administration BIdg., Ann
Arbor, Mich.
"^.^I?":'^"'**'' Church of Christ, Bureau of
Audio Visuals, 1720 Choteau Ave., St. Louis
J ,Mo.
* UN ILL-— University of Illinois, Audio-Visual
Aids Service, Division of University Exten-
sion, Champaign, III.
USOA: U. 5. Dept. of Agriculture, Motion Pic-
ture Section, Washington 25.
"^1^' United World Films, 1445 Park Ave.,
New York 29.
VEC: Visual Education Consultants Inc., 2066
Helena St., Madison 4, Wis.
VICTOR Animatograph Corp., Division of The
Kalart Co., Inc., Plainville, Conn.
WESTINGHOUSE Electric Corporation, School
Service, 306 Fourth Ave., P.O. Box 1017
Pittsburgh 30, Pa.
ZENITH Radio Corporation, 6001 W. Dickens
Ave., Chicago 39, III.
BOOKLET REQUEST COUPON
To EdSCREEN & AVCUIDE, 2000 Lincoln Park West BIdg., Chicago 14, III.
Send me booklets offered by the following advertisers in this October issue.
The numbers of the advertisers are listed as follows:
NAME (print).
ADDRESS
ADVERTISED IN THIS ISSUE
1 1 )
( 2 )
( 3 )
( 4 )
( 5 )
( 6 )
( 7 )
( 8 )
( 9 )
(10)
(II)
(12)
(131
(141
(15)
(16)
(17)
(18)
(19)
(20)
(21)
(22)
(23)
(24)
(25)
(26)
(27)
Advance Furnace Co. — Pixmobile projec-
tion table, Optivox portable easel, page
563
Allied Radio — everything in electronics,
page 564
American Bible Society — films, filmstrips,
slides, posters, page 550
Audio Cardalog — record reviews on cards,
page 547
Audio-Master Corp. — record and tran-
scription players, page 564
Audiotronics Corp. — ATC300VR record
player, page 548
Bailey Films, Inc. — "Grandmother Makes
Bread," "The Miller Grinds Wheat,"
films, page 556
Beseler, Charles, Co. — Vu-Graph over-
head projector, page 567
Burke & James, 16-35mm Super-Speed
lenses, page 564
Camera Mart — Ecco No. 1500 film
cleaner, page 514
Cathedral Filmstrips — "Tales of Jiminy
Cricket," filmstrip series, page 552
Children's Press — science filmstrips, page
551
(28) Hunter Douglas Co. — "Flexalum A\
blinds, page 513
(29) Indiana University — N.E.T. film service,
page 566
130) Keystone View Co. — Keystone Standard
Overhead projector, page 520
(31) Levolor Lorentzen Co. — Levolor AV
blinds, page 519
(32) Long Filmslide Service — educational film-
strips, page 550
-"Spidei
(34) Moody Institute of Science
Engineers," film, page 556
(351 North American Philips Co., Inc. —
Norcico Continental tape recorder, page
546
(36) Orr Industries, Inc. — Irish Ferrosheen re-
cording tape, page 547
(37) Ozalid Division (general Aniline & Film
Corp.) — "They See What You Mean,"
book on overhead projectors, inside front
cover
-film re-
Contemporary Films, Inc-
Children," film, page 567
"Music for
-social studies films, page
Coronet Films
555
Da-Lite Screen Co. — projection screens,
page 561
Delta Film Productions, Inc. — "Discover-
ing Solids," film series, page 557
Dowling, Pat, Pictures — "The Pioneer
Burro," film, page 565
Duncan, William Ireland, Films — slides,
page 566
Eastman Kodak Co. — Pageant 16mm
sound projectors, page 525
Educational & Recreational Guides, Inc.
— photoplay filmstrips and study guides,
page 512
Encyclopaedia Britannica Films — educa-
tional films, pages 539-542
Family Films — Christmas films, page 553
Fiberbilt Case Co. — film shipping cases,
page 514
Folkways Records — "The Many-Colored
Paper," film, page 563
audiovisual equipment.
138) Peerless Film Processing Co.-
conditioning, page 564
(39) Phiico Corp all-transistor TV camera,
page 545
(40) Plastic Products — LuXout light control
draperies, page 559
(41 ) Radio Corp. of America — RCA electronic
aids, page 516-517
(42) Radio- Mat Slide Co. — slide mats, page
550
(43)
(44)
Rapid Film Technique-
tion, page 550
Scripture Press-
page 552
film rejuvena-
religious visual aids,'
(45) Strong Electric Corp. — Strong Universal
Arc slide projector, page 522
(46) Teaching Film Custodians — educational
films, page 567
(47) Technical Services, Inc-
tors, inside back cover.
-Duolite projec-
Graflex, Inc.
page 515
Grover-Jennings Productions — "The
Christmas Deer," film, page 558
Harwald Company, The — Movie -Mite
16mm sound projector, page 566
(48) Tecnifax Corp. — overhead projector, page
(49) Telectrosonic Corp. — tape recorders,
page 565
(50) Vacuumate Corp, — film protective pro-
cess, page 563
(51) Victor Animatograph Corp. — Victor-
Soundview slidefilm equipment, back
cover
(52) Visual Sciences — educational
page 550
filmstrips,!
153) Webster Electric Co. — Ekotape record«K,<
page 549
570
EdScreen & AV Guide— October 1959
k
WDIOVISUAl
UCATIONAL SCREEN AND
PERIODJCAL BEADING RO^
j:receivec(
JIDE
November, 1959
from "Rackets: How They Work"
Encyclopaedia Britannica Films, Inc.
OlHO'bl 0HVT3A3Ti
•AV H0IH3dnS SZE
MOISlAia H3aH0
Ail Experiment In Pronunciation -- page 588
ue Audio Reproduction -- page 592
JUST OFF THE PRESS...
Comprehensive new book
on overhead
projection . . .
"They See What You Mean"
• Advantages of overhead projection • Principles of transparency design
• Invaluable to teachers, executives, salesmen
Here, in 88 fact-packed pages, is a complete treatise on over-
head projection ... its advantages . . . and how to use it
effectively. Prepared by Ozalid's Audio Visual Department
experts, it contains hundreds of tips on preparing transparen-
cies by every known method, simply and inexpensively. Re-
veals secrets of successful presentation techniques. Tells how
to create visual ideas. Profusely illustrated. "Must reading"
for anyone who is using, or intends to use, overhead projection.
6^
ZALID
aitduMSuuiai
'um
Only $3.75 at your nearest
Ozalid Audio Visual dealer
(listed). If he cannot supply
you, write to: Ozalid, Dept.
I-ll, Johnson City, N.Y.
Division of General Aniline & Film Corporation
NC.
AKRON. OHIO
AKRON CAMERA COMPANY, INC.
1667 W. MARKET STREET (13)
ALBANY, N, Y.
HALLENBECK & RILEY
562 BROADWAY
ATHENS. OHIO
VERE SMITH'S AUDIO. VISUAL SERVICE
42 NO. COURT STREET
ATLANTA, GA.
COLONIAL fILM 8, EQUIPMENT CO,
71 WALTON STREET, N, W.
BINGHAMTON. N. Y,
WILBUR VISUAL SERVICE, INC.
28 COLLIER STREET
BIRMINGHAM. ALA.
AUDIO-VISUAL FILM SERVICE,
2114 EIGHTH AVENUE, NORTH
BOSTON. MASS.
SMITH'S PHOTOGRAPHIC STORE
219 MASSACHUSETTS AVENUE (15)
BUFFALO, N. Y.
PHILIP L. BURGER
212 SUMMIT AVENUE (14)
CHARLESTON, W. VA,
S. SPENCER MOORE COMPANY
118 CAPITOL STREET
CHARLOTTE, N. C,
CHRISTIAN FILM SERVICE
1302 E. FOURTH STREET
CHICAGO, ILL.
THOMAS J. HARTY
SUITE 1618, FIELD BLDG.
135 SOUTH LA SALLE ST. (3)
MIDWEST VISUAL EQUIP. CO., INC.
3518 W. DEVON AVENUE (45)
WATLAND, INC.
7724 S. CLAREMONT AVENUE (201
CLEVELAND. OHIO
HARPSTER AUDIO-VISUAL EQUIP., INC.
13902 EUCLID AVENUE (12)
TONKIN VISUAL METHODS, INC,
3910 CARNEGIE AVENUE (15)
COLUMBUS, OHIO
ARLINGTON CAMERA CENTER
2118 TREMONT CENTER (21;
DALLAS, TEX,
TEXAS EDUCATIONAL AIDS
4006 LIVE OAK STREET (4)
DAYTON, OHIO
TWYMAN FILMS
400 WEST FIRST STREET
DENVER, COLO.
DAVIS AUDIO-VISUAL COMPANY
2023 EAST COLFAX (6)
OES MOINES, IOWA
MIDWEST VISUAL EDUCATION SERVICE
2204 INGERSOLL STREET
DETROIT, MICH.
ENGLEMAN VISUAL EDUCATION SERVIC
475458 WOODWARD AVENUE
EAST ORANGE. N. J.
OSCAR H. HIRT
191-193 CENTRAL AVENUE
EAU CLAIRE. WIS.
CENTRAL AUDIO-VISUAL SUPPLY
308 E. GRANT AVENUE
FORT LAUDERDALE, FLA.
GORDON S. COOK COMPANY
BOX 2306
FORT WAYNE, IND.
W,AYNE CAMERA & VISUAL EQUIP. CO.
IZ31 E. STATE STREET (3)
FRESNO. CAL,
TINGEY COMPANY
847 DIVISADERO STREET
HARRISBURG, PA,
J. P. LILLEY i SON
938 N. THIRD STREET
(P.O. BOX 787)
HELENA, MONT.
CRESCENT MOVIE SUPPLY SERVICE
1031 N. LOGAN STREET
HOUSTON, TEX,
TEXAS EDUCATIONAL AIDS
4414 SO. MAIN STREET
HURON, S. D,
TAYLOR FILMS
79 THIRD STREET, S. E.
INDIANAPOLIS, INO.
INDIANA VISUAL AIDS COMPANY
726 NO. ILLINOIS STREET (4)
JACKSON, MISS.
JASPER EWING 1 SONS, INC.
227 EAST PEARL STREET
KALAMAZOO, MICH.
LOCKE FILMS, INC.
124 W. SOUTH STREET
NEWMAN VISUAL EDUCATION CO.
783 W. MAIN STREET
KNOXVILLE, TENN,
FRANK L. ROUSER COMPANY, INC,
315 W. CUMBERLAND AVENUE
LANSING. MICH.
VAN'S CAMERA SHOP, INC.
1615 E. MICHIGAN AVENUE (12)
LINCOLN, NEBR.
STEPHENSON SCHOOL SUPPLY CO.
935 "O" STREET (1)
LITTLE ROCK, ARK.
GENE SWEPSTON COMPANY
P.O. BOX 3376
LOS ANGELES, CAL.
RALKE CO., INC.
849 N. HIGHLAND AVENUE 128)
VICTORLITE INDUSTRIES, INC.
4117 WEST JEFFERSON BLVD. (16)
574
Educational Screen aivd Audiovisual Guide — November, 1959
LOUISVILLE. KY.
HADDEN FILMS, INC.
614.616 SO. FIFTH STREET (2)
LUBBOCK, TEX.
SOUND- PHOTO SALES COMPANY
2107-A BROADWAY
MEMPHIS. TENN.
IDEAL PICTURES COMPANY
18 SOUTH THIRD STREET
MIAMI, FLA.
IDEAL PICTURES COMPANY
55 N. E. 13TH STREET (32)
MILWAUKEE, WIS.
PHOTOART VISUAL SERVICE
840 N. PLANKINTON AVENUE (3)
MINNEAPOLIS, MINN.
MIDWEST AUDIOVISUAL COMPANY
10 WEST 25TH STREET (4)
NASHVILLE, TENN.
GRAPHIC REPRODUCTIONS, INC.
716 EIGHTH AVENUE, SO.
NEW HAVEN, CONN.
H. B. MOTION PICTURE SERVICE
AUDIO LANE
NEW ORLEANS, LA.
JASPER EWING & SUNS, INC.
725 POYDRAS STREET (12)
NORFOLK, VA.
TIDEWATER AUDIO-VISUAL CENTER
29 SOUTHERN SHOPPING CENTER (5)
OAK PARK, ILL.
AUSTIN CAMERA COMPANY
6021 W. NORTH AVENUE
OKLAHOMA CITY, OKLA.
TRIANGLE BLUE PRINT & SUPPLY CO.
525 NORTH ROBINSON STREET
PHILADELPHIA, PA.
OSCAR H. HIRT
41 NORTH IITH STREET (7)
WILLIAMS, BROWN & EARLE
904-06 CHESTNUT STREET (7)
PHOENIX, ARIZ.
KELTON AUDIO EQUIPMENT CO.
808 NORTH FIRST STREET
PITTSBURGH. PA.
APPEL VISUAL SERVICE
927 PENN AVENUE (22)
PORTLAND, ORE.
MOORES MOTION PICTURE SERVICE
1201 S. W. MORRISON
PROVIDENCE, R. I.
UNITED CAMERA, INC.
9 PLEASANT STREET (6)
RICHMOND, VA.
W. A. YODER COMPANY
714 N. CLEVELAND STREET (21)
ROCHESTER, N. Y.
KRAEMER WHITE, INC.
46 ST. PAUL STREET (4)
SACRAMENTO, CAL.
McCURRY-SIDENER COMPANY
2114 KAY STREET (P.O. BOX 838)
SALT LAKE CITY, UTAH
Dt:>tRET BOOK COMPANY
44 E. SOUTH TEMPLE STREET
(P.O. BOX 958) (10)
SAN DIEGO, CAL.
KNIGHT'S LIBRARY
527 UNIVERSITY AVENUE (3)
SAN FRANCISCO. CAL.
PHOTO AND SOUND COMPANY
116 NATOMA STREET (5)
SEATTLE, WASH.
AUDIO-VISUAL CENTER, INC.
1205-07 NO. 45TH STREET (3)
SOUTH BEND. IND.
BURKES MOTION PICTURE COMPANY
434 LINCOLN WAY WEST (1)
SPOKANE, WASH.
INLAND AUDIO-VISUAL COMPANY
N. 2325 MONROE STREET (17)
ST. LOUIS, MO.
W SCHILLER COMPANY. INC.
1101 CLARK STREET (2)
SYRACUSE. N. Y.
RUD CLARKE COMPANY
JAMESVILLE & RANDALL ROADS
DEWITI (14)
TOLEDO. OHIO
COUSINO VISUAL EDUCATION SERV., INC.
2107 ASHLAND AVENUE (2)
TUCSON, ARIZ.
KtLTON AUDIO EQUIPMENT CO.
1103 EAST BROADWAY
TULSA. OKLA.
TRIANGLE BLUE PRINT & SUPPLY CO.
314 SOUTH CINCINNATI
WASHINGTON, D. C.
OZALID
1107 19TH STREET, N. W. (4)
WLSTBURY, N, V.
A-V COMMUNICATIONS, INC.
723 PROSPECT AVENUE
WICHITA, KAN.
ROBERTS AUDIO-VISUAL SUPPLY
1330 FAIRMOUNT (14)
YONKERS N Y
IDEAL MOTION PICTURE SERVICE
371 ST. JOHNS AVENUE (4)
CANADA
HUGHES-OWENS COMPANY, LTD.
1440 McGILL COLLEGE AVENUE
MONTREAL 2, QUEBEC, CANADA
HAWAII
HONOLULU PAPER COMPANY, LTD.
ALA MOANA AT SOUTH STREET
HONOLULU 1, HAWAII
EDUCATIONAL SCREEN AND
AUDIOVISUAL
GUIDE
November, 1959 Volume 38, Number 11, Whole Number 381
EDITORIAL
586 Humanity Halted
ARTICLES
588 An Experiment in Pronunciation William F. Roertgen
592 True Audio Reproduction Yvon O. Johnson
594 Big Classes in Texas William O. Nesbitt
597 Your Own A-V Center Curtis F. Brown
DEPARTMENTS AND FEATURES
580 On The Screen
582 Have You Heard? News about People,
Organizations, Events
584 With the Authors
600 Film Evaluations L. C. Larson, Carolyn Guss
604 Filmstrips Irene F. Cypher
606 Audio Max U. Bildersee
610 A-V in the Church Field William S. Hockman
612 Trade Directory for the A-V Field
613 New Equipment and Materials
621 Trade News
621 Helpful Books
622 Index to Advertisers
.»■"•
IDUCATIONAL
IRESS
iSOCI ATION
OF
kMERICA
Founded In 1922 by Nelson L. Greene
BUSINESS & EDITORIAL ADDRESS: EDU-
CATIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West Bldg., Chi-
cago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm vol-
umes, write University Microfilms, Ann Ar-
bor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or
equivalent*; Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-
American — 50 cents extra per year. Other
foreign — $1 extra per year. Single copy — 45
cents. Special August Blue Book issue-— $1.00.
CHANGE OF ADDRESS should be sent im-
mediately to insure uninterrupted delivery of
MiMltl
AUDIO- jl
visu*iEri\
your magazine. Allow five weeks for change
to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL
GUIDE is published monthly at 817 West
Market St.. Louisville 2, Ky. Business and
Editorial Office, 2000 Lincoln Park West
Building, Chicago 14, Illinois.
ADDRESS ALL MAIL (Subscriptions, Change
of Address, Forms 3579) to: 2000 Lincoln Park
West Bldg., Chicago 14, Illinois. Second-Class
postage paid at Louisville, Kentucky.
ENTIRE ISSUE COPYRIGHT 1959 B¥
THE EDUCATIONAL SCREEN, INC,
Edlcational Screen and Audiovisual Guide — November, 19.'59
575
where you need it! when you need it!
There's no need for a special room assignment,
no delay, when the classroom has levolor a.v.
(Audio-Visual) VENETIAN BLINDS. These blinds
give complete control of ambient light to suit the
subject, projector and student activity.
Today, any classroom can be converted for
Audio- Visual instruction inexpensively by the
installation of levolor a.v. blinds.
Write for
Levolor's
invaluable
survey report
"How Dark Should
Classrooms Be For
Audio-Visual
Instruction?" No charge
or obligation. Write to
Audio-Visual Dept., Levolor
Lorentzen, Inc.. 720 Monroe St.,
Hobokon, N. J.
"AKk
'""'o-y?,,'"'
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRtCHT; LEVOLOR LORENTZEN, INC.
576
Educational Screen and Audiovisual Guide — November, 1959
Turn over an RCA "Life-Tested"*
16mm Projector to amateurs of any
age. Before you know it, they'll be
rolling a show with the pictures and
sound you'd expect from a veteran.
That's the way RCA engineers
planned the entire RCA "Life-Tested"*
line, which includes:
"Life Tested"* 16mm Senior Projector
Easiest, fastest film threading in the
16mm field, operation quiet as a
whisper, uses 1200-watt lamps to
throw 20% more light on screen,
separate loudspeaker for large areas.
"Life -Tested"* 16mm Junior Projector
Built-in lubrication, designed for
1200-watt lamps which give bright-
est pictures, pressure guides treat
films with velvet touch, easy thread-
ing in less than 30 seconds, single
compact case including loudspeaker.
"Sctiolastic" Audio Aids
New and ruggedly-engineered line
with special classroom features:
Record players have metal reinforced
corners and speaker grilles; guarded
tone arms. Push button Tape
Recorder and High Fidelity Record
Player are equipped with "Tri-Coustic"
speaker system for high fidelity sound
reproduction. At your RCA Audio-
Visual Dealer's.
See, hear, and operate them at your
RCA Audio- Visual Dealer's ... or
have him come to your school and
demonstrate. Look for his number
under "Motion Picture Equipment
and Supplies" in your Classified
Directory.
*Rigi(i endurance standards have been set for RCA
"LIFE-TESTED" Projectors. Indiridual compo-
nentu as well as finished projectors are subjected to
rontinuous testing to evaluate the durabilili/ and
efficiency of all operating parts. "LIFE-TESTED"
at He A means better, more reliable performance from
RCA Projectors.
RADIO CORPORATION of AMERICA
AUDIO-VISUAL PKODUCTS • CAMDIN 2, N.J.
Tmkd) ®
Kix CATIONAL Screen and Audiovisual Guide — November, 1959
579
SIGHT
PLUS
SOUND
PLUS THE
ECONOMY
OF 8nnm FILM
Complete with
microphone, in
handsome fabric-
finished case,
$399.50
with the EIITE
8mm SOUND-ON-FILM
PROJECTOR
With the Ehte, your students learn
more, learn faster, learn more thor-
oughly. That's because the Elite en-
ables you to add any pertinent sound
track — voice, music, or both — to eco-
nomical 8mm film. Student interest
and retention are tremendously height-
ened; costs are kept to a minimum.
Think of fhe convenience! You can
show the same film to junior grades in
the morning that you show to more ad-
vanced grades in the afternoon, kcving
the sound track to the le\cl of under-
standing of each grade. You can erase
and re-make the sound track as often as
you wish, with full brilliance and fidel-
ity. And, the Elite is so rugged, so fool-
proof and simple to operate that you
need no spccialK- trained personnel.
Jundherg ^
3-SPEED. 4-TRACK STEREO
RECORDER — PLAYBACK
Because of its unmatched precision of
manufacture and record/pknbnck fidel-
ity, the Tandberg 5 is the ideal instru-
ment for the educational field. It offers
monaural and stereo recording and
playback for use in the teaching of
speech, music, dramatics, languages. It
will record seminars and conferences
up to 17 hours on a standard 7" reel.
Mluitrated is the Tondberg Model 5-2. Com-
plete with two TM-2 microphones, input ond
output cords, supply ond tokeup reels and
transport luggage case, $5^ 3.95,
A postal card will bring you lull information.
Address ir\quiries to Dept. VI 1
Imdberg ot America Inc
8 Third Avenue • Pelham, New York
On the Screen
Cover Scene
"Rockets: How They Work"
takes the young student to some
point in outer space to see how a
rocket goes into orbit. The cover
picture is taken from the produc-
tion by Encyclopaedia Britannica
Films, Inc., prepared in collabora-
tion with Willy Ley, famous expert
on rockets and space travel.
The Passing Parade
10 years ago in Educational Screen:
The role of A-V in promoting
better understanding was stressed
— labor- management, inter-group,
suburban film council. "Boundary
Lines" was excitingly new. Exten-
sive coverage of the 6th Interna-
tional Religious A-V Workshop at
Green Lake. Paul Reed editorial-
ized that "Principles are Principles"
and that readers were reporting
high interest in all phases of the
medium and in all its diverse appli-
cations. The first full-page tape re-
corder ad appeared (Brush "Sound
Mirror"), and EBF announced 11
new films, Coronet and Young
America six each.
20 years ago in Educational Screen:
Two articles on handmade slides,
a college field trip, adult prefer-
ences in film programs, an element-
ary school makes a movie. In his
"Diversitorials," editor Nelson
Greene bows to the popular de-
mand that the 13-year-old monthly
(theatrical) "Film Estimates" be
continued. He had proposed their
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. JAMES R. CUMMINGS, Man-
aging Editor. WIILIAM S. HOCKMAN, Editor tor the
Church Field. I. C. LARSON and CAROLYN GUSS,
Editors for Film Evaluations. MAX U. BILDERSEE,
Editor for the Audio Field. IRENE F. CYPHER, editor
for the New Filmstrips. PHILLIP LEWIS, Technical
Editor. WILLIAM F. KRUSE, Trade ond Public
Relations.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
WIILIAM LEWIN, Associate Publishers. THEA H.
BOWDEN, Business Monoger, OLIVE R. TRACY,
Circulation Manager, PATRICK A. PHIIIPPI, Circu-
lation Promotion. WIIMA WIDDICOMBE, Adver-
tising Production Monoger.
Advertising R«pras«ntativss
WILLIAM LEWIN, 10 Broinerd Rood, Summit, N. J
(Crestview 3-3042)
WIILIAM F. KRUSE, 2000 Lincoln Pork West BIdg.,
Chicago 14, 111. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN. School of Educotion, San Jose
State College, California
demise in favor of a teacher-writte
mass evaluation project. RCA ac
vertised make-your-own disc re
cordings; Bell & Howell ofiFered fot
sound and two silent movie projec
tors; DeVry and Victor feature
add-a-unit sound machines; Ide£
Pictures offered its 20th Annivers
ary film catalog.
30 years ago in Educational Screen
"Flagrant misrepresentation" o
the Freeman- Wood findings on th
nation-wide Eastern T e a c h i n j
Films was charged by E. R. Enlow
Field trips, the Russian film, educa
tional film production at Columbi
University, demonstration of wire
borne television, Fox 70-millimete:
film, critical reviews of books, mag
azine articles and films, Knowlton';
report on classroom use of the Yah
historical films. Acme and DeVrj
were advertising 35 mm portable
motion picture projectors; Bell &
Howell offered 16 mm.
"Mickey" Leaves
"Though leaving Educational
Screen & A-V Guide to return to
broader educational activities, ]
shall always treasure this audio-vis-
ual experience— and especially the
opportunity it gave me to know
many of the fine people who read
and write for this magazine. My re-
quest that a successor be found was
made when the August "Blue Book"
was completed. The choice of Jim
Cummings, an experienced editor
on other trade magazines, is an ex-
cellent one and I know that all fol-
lowers of EdScreen wish him well."
EDGAR DALE, Head, Curriculum Division, Bureau of
Educotionai Research, Ohio State Univenity,
Columbus
AMOS DE 8ERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio- Visual Education Section, Los Angeles
City Schools, Los Angeles, California
W. H. DURR, Supervisor, Bureau of Teaching Ma-
terials, State Board of Education, Richmond,
Virginia
CHARLES F. HOBAN, Institute for Cooperative Re-
search, University of Pennsylvania, Philadetphto
EMILY S. JONES, Executive Secretary, Educotionai
Film Library Association, Nev.^ York City
F. EDGAR LANE, supervisor. Instructional Moterioh
Department, Board of Public Instruction, Dode
County, Florida
F. DEAN McCLUSKY, Professor of Education, Head
of Audio- Visual Education, University Exten-
sion, University of California at Los Angeles
SEERLEY REID, U. S. Office of Education, Notionol
Defense Education Act, Washington ;
CHARLES F. SCHULLER, Director, Audio-Visual Cen- |
ter, Michigan State College, East Lonting. j
Michigan
ERNEST TIEMANN, Director, Visual Instruction Bu-
reau, Associate Professor, Division of Exten-
sion, The University of Texos, Austin
DON WHITE, Executive Vice President, Notional
Audio-Visual Associotion, Fairfax, Virginia
580
Educational Screen and Audiovisual Guide— November, 19.5?
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
A Lesson in Mythology — Explains Andro-
meda, the Minotaur, Iphigenio, etc., based
on M-G-M's The Living Idol. 25 frames,
color. $7.50.
Julius Caesar, set of 2 filmstrips in black-
and-white, presenting 97 scenes in the
M-G-M screen version of the play. $7.00.
With guide, $7.30.
Knights of the Round Table — A set of
two filmstrips. Part One, 25 fromes, ex-
plains the background of the story, its
theme, its significance as an early attempt
to organize a league of nations and how
the United Nations Security Council is the
Round Table of today. Port Two, 28 frames,
tells the colorful story of the great legend,
based on the M-G-M photoplay. $7.50.
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on loca-
tion in Verona and other Italian cities.
44 frames. $7.50. With guide, $7.80.
Richard III — Based on Laurence Olivier's
colorful screen version of Shakespeare's
famous play. 48 frames. $7.50. With
guide, $7.80.
The Gloss Slipper — The charming fairy
tale of Cinderella, fold in a new way,
based on the M-G-M photoplay. 36 frames
in full color. $7.50.
Alexander the Great — Biography of the
first man to conquer the civilized world,'
based on the photoplay. Shows Alexander's
effort to unite Europe and Asia, a task
with which the U.N. is still faced. 55
frames. $7.50. With guide, $7.80.
Adventures of Robinson Crusoe — In full
color, 50 frames, a clear pictorial guide to
the Defoe classic, based on the United
Artists screen version. $7.50. With guide,
$7.80.
Columbus — Black-and-white, based on the
J. Arthur Rank production starring Fredric
March. 55 Frames. $3.50.
Hansel and Gretel — -In full color, 42
frames, the highlights of the beloved fairy
tale OS performed by the charming Kine-
mins of Michael Myerberg's screen version,
releosed by RKO Radio Pictures. $7.50.
With guide, $7.80.
Greatest Show on Earth — In full color, a
lively pictorial guide to the circus, based on
Cecil B. DeMille's Technicolor photoplay,
which won the Academy Award in 1953
as the best picture of the year. 40 frames.
$7.50. With guide, $7.80.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Ulysses — In full color, 64 frames, a pic-
torial guide to the new Paramount screen
version of Homer's Odyssey, produced in
Italy. An invaluable aid to the study of
the classic. $7.50. With guide, $7.80.
Educati<).\al Screen and Audiovisual Guide — November, 19.59
581
Have You Heard?
News About People, Organizations, Events
New York Trade Show
Covers Broad Field
"Sound and Vision as a Tool," the
theme of the impressive trade show
managed by Herbert Rosen in New
York City Sept. 28-Oct. 1, was in fact
applicable to a considerably broader
field than just the "industrial film
and audio-visual exhibition" to which
it was applied. The Metropolitan New
York Audio-Visual Association, region-
al branch of DAVI-NEA, arranged
four afternoons of child-centered class-
room A-V, daily demonstrations of
closed-circuit TV, and a panel session
chaired by Dr. Irene F. Cypher on
"Improving the Quality of Teaching
Through Materials."
Regional meetings were held also
by the National Association of Educa-
tional Broadcasters, the National
Visual Presentation Association, and
the Industrial Audio-Visual Associa-
tion. There were educational exhibits
by the U. S. Naval Training Device
Center, the U. S. Office of Education
(with particular emphasis on the Na-
tional Defense Education Act), the
National Educational Television and
Radio Center.
The more than 60 commercial ex-
hibits from all over the country put
chief emphasis on practical work-a-
day applications of their equipment
and materials. Victor Animatograph
unveiled a new classroom 1 6mm sound
Mrs. Margaret Divi/Ja, supervisor of the Audio-Visual Center of llie Los Angeles
school system, shows some of the materials contained in the audio-visual kits
gaining popularity in schools. Mrs. Divizia appeared at a recent panel discussion
on distribution held by Industry Film Producers Association. Other panel members
include Dr. Martin L. Klein, at left, of television's "Adventure Tomorrow" show;
William MacCallum, western manager of Modern Talking Picture Service; and
Jay E. Gordon, chapter vice president of the association, who introduced the program.
projector; American Optical a revolv-
ing Pola-disc that adds "motion" to
overhead transparency projection;
Argus a TV camera that plugs into
any light socket and connects to the
antenna leads of any receiver; Da-Lite
Screen a screen in a recessed housing
for valance or ceiling concealment;
Strong Electric its own newly design-
ed 2x2 in. carrier for its big arc slide
projector.
HHH~ '*' '^^HH
LANGUAGE LABORATORIES
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Califone's complete line of
Language Laboratory
H t^^^ ^^
components has been developed
1^ *J
[JT
after extensive research Into
the requirements of Schools and
Universities at all grade levels.
Recorders, playbacks, phono-
^ jI^^'""^
4 ^y^^^
graphs, consoles, booths.
^ Aii^^i
etc. — all manufactured by
^^^^ ' "^
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Califone — offer to the field of
1 o
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language education integrated
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JST <
equipment that is the most
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reliable, easiest to service and
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simplest to operate.
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^
He will help you determine
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your exact requirements.
^1
Lf- 1 Z
Write for complete descriptive literature.
Illustrated/
Califone 26-booth installation
kr\ 1 .^
^^^fc. Dept. ES-4
at Wilson Borough High School,
^ M r
i^^Mji califone corporation
Easton, Pennsylvania
\^W^
llllm'l)JJ '"^^ mK\<A LA BREA AVENUE
} T
^^^^y HOLLYWOOD 38, CALIFORNIA
The noon-to-six hours (one day to
8 p.m.) encouraged attendance by
many important A-V workers in the
New York area.
EFLA Re-elects Kone to
Second 2-year Term
The board of directors of the Edu-
cational Film Library Association has
announced the election of new officers
at its October meeting in New York
City. President Elliott H. Kone, Audio-
Visual director of Yale University, was
re-elected for a second two-year term.
Also re-elected as vice president and
board member was Galon Miller, of
the School City of South Bend.
Frederic A. Krahn is the organization's
new secretary. Newly elected EFLA
board members are lola B. Tryon of
the Public Library of Middletown,
Conn., and Dr. F. A. White of the
University of Wisconsin. Together
with administrative director Emily S.
Jones, the EFLA officers will serve
as the association's executive commit-
tee.
12th Canadian Film Awards
Judging from recent Canadian Film
Awards, the twelfth annual competi-
tion will receive a record number of
entries, according to Charles Topshee,
chairman of the management commit-
tee of the awards. Closing date for
entries is January 15. Films may be
sent to 1762 Carling Avenue, Ottawa,
Ontario, Canada.
582
EDUCATIo^AL Screen .\ivd Audiovisual Guide — November, 1959
NEW
HEADPHONE
ISTENING
" TER
ANGUAGE
STUDY -p^.
The most versatile, most rugged equipment of its kind, | |\/\ lAI W Wl\ I I I l\JIN
the Newcomb AV-164V-LC8 is a complete combined portable
transcription player and public address system. In addition D I A ^^ ET D
eight pairs of pin jacks for headphones are built irtto ' !■*■ I k I \ "■
the control panel for language study, library use, and Q ii OX/O'TEI!' HII DV/
group-within-a-group listening. Eight pairs of T./X. Wl wl t IVI D I
phones, brightly colored -^l w ^^H^Mm ^ W .^^^^^ .^^^^ -^ ^ -^^^^^
red and black to identify i^^ I ^^^^ % ^% M ^^^^ ^^^^^W^ WU ^^^M
'rzT^i'r"'- I ^ C^ V V V->^^IVl t^
lompartmented case. Cost , _ . „
rf the headphones is so low that . . . au ecouomwal uuit of mauy uses
■eplacement is usually less expensive than
■epair. A jack for microphone permits a
student to listen to his own pronunciation. There are separate volume controls for
nike and phono. The transcription player features a new four speed, variable speed, American-made motor, heavy turn-
able, deep-ribbed rubber record mat, new plug-in ceramic pickup cartridge, and hideaway compartment for power cord.
pie new 12 watt Bi-Coupled® amplifier is carefully matched to a large 12" dual cone speaker for highly efficient coverage.
.ystem is transformer powered for maximum safety, best performance. Ruggedly built for years of service. . .Newcomb
mdio equipment is truly an astute investment in lasting quality. Write for free bulletin describing the AV-164V-LC8.
NEWCOMB AUDIO PRODUCTS COMPANY Department C-11 6824 'Lexington Avenue Hollywood 38, California
lewcomb Professional Model SM-
rltlO Stereo Tape Recorder is cyber-
letically engineered for intuitive
'peration.
Newcomb High Fidelity Classroom
Phonographs are efficient audio
tools for more effective teaching.
Newcomb High Fidelity Classroom
Radios, AM and FM, are built to the
same high standards of rugged con-
struction and reliable performance
as Newcomb phonographs.
I'l <;atio.\al Screen and Audiovisual Guide— November, 1959
Newcomb Transcription Playei^s are
available in 20 models ranging in
power from 10 to 56 watts, with 1,
2, or 4 speakers.
583
DAGE MOBILE TV brings studio
broadcast quality to any classroom
Broadcast quality equal to that of professional TV studios is achieved
by the Dage Educational Television System (ETS-1) . . . and it is com-
pletely mobile! Moves on silent casters through classroom doorways.
Included in the system is the Dage 320-B series vidicon TV camera and
console control center. The versatile 700-line resolution camera is
^-^^ equipped with electronic view-
'^BB' finder, hood, four-lens turret and
r^. tripod. It gives excellent picture
r ^Ir \ ( ^ ^ quality, even of microscopic
, -I fl ii
materials. Attractive console contains
video monitors, camera controls,
sync generator power supply
and wave form monitor. Modular
construction of console makes it
easy to maintain and operate . . .
accommodates optional equipment as
needed . . . will broadcast on micro-wave for intra-
school networks. For complete details about the Dage ETS-1 write for
our free catalog, or request consultation with a Dage representative.
DAGE TELEVISION DIVISION
Jhompson Ramo Wooldridge Inc.
2611 West 10th Street, Michigan City, Indiana
mm
With the Authors
William F. Roertgen has been as
sistant professor in German and super
visor of the language laboratory, de
partment of Germanic languages, a
UCLA since 1952. He has done liter
ary research in 18th century Germai
literature; textbooks for correspond
ence study and traveler's German; plu
articles on the language laboratory. Hi
is 50 years old and a native of Bot
trop, Germany. He has degrees fron
Drury College, University of Chicag(
and University of California.
Curtis F. Brown is a teacher am
department head in Industrial Art
and also teaches photography and re
leased time classes in A-V. He has ap
peared on one national DAVI progran
and two state programs with colo
slide presentations. He spent mon
than 1,000 hours of his free time ii
planning and equipping his instruc
tional materials center.
William O. Nesbitt is supervisor o
secondary education in Snyder, Texas
and is director of a project designee
to improve foreign language instruc
tion in the Snyder schools. With use o
the latest in audio equipment, the ex
panded instruction of the Spanish Ian
guage in the local schools finds on<
teacher, for example, able to instruct ;
class of 42, three times the usual num
ber found in a foreign language class
Yvon O. Johnson has been audio
visual building coordinator in the Sai
Francisco Unified School District fo
several years. He has many years o
experience in the electronics industry
has taught at Lux Electronics' labora
tory and has published in Radio i
TV News and Radio-Electronics.
MOUNTS FOR 2x2 READYMOUNT
One-piece alu-
minum frame
and ultra-thin
micro glass
for mountinf
transparencies
in Eastman
standard
Readymounts.
No 20 -Box of 20 frames & 40 glass, $2.00
No. 202-Box of 100 frames & 200 glass, $8.00
other Sizes Available • 21/4 x 2V4 •
2x2 Super Slide • Airequipt Masks & Glass ■
stereo (2) ■ 3V4 t 4 Frames, Masks, & Glass.
EMDE PRODUCTS ^An^^r rcJ.
584
Educational Screen and Audiovisual Guide — November, 195
At the new Orchard Hill Elementary School, Leetonia, Ohio, selected by A.A.S.A. for
its exhibit of outstanding school designs, George Trombitos, Assistant Principal, says:
"We're a country school with ambitious ideas involving A-V aids...
We can't tolerate A-V equipment that requires frequent servicing . . .
Our Kodak Pageant Projectors give us no trouble at all. . ."
"You don't have to be a city school to exploit the ad-
vantages of audio-visual methods. In fact, we feel our
expanding A-V program deserves some credit for our
students taking two of the top 10 honor awards in the
county — competing with city schools.
"But out here in the country we don't have the
quick repair service for A-V equipment that city
schools have. This means we use only equipment we
feel will withstand student operation without inter-
rupting breakdowns."
One reason Kodak Pageant 16mm Sound Projectors
operate so dependably in city or country is that they
are permanently lubricated at the factory. They never
need oiling, eliminate problems of over-or-under oiling,
eliminate oil record-keeping, too. And the Pageant
Projector is easy to thread and operate . . . even for
the inexperienced youngster.
Ask your Kodak A-V dealer for a complete Pageant
demonstration. Or write for Bulletin V3-22, containing
complete specifications. No obligation, of course.
Kodak Pageant Projector y EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
Di cATioNAi. Screen and Audiovlsual Guide— November, 1959
585
"This act by the Ford Foundation
turns a smile of withering irony
on its own pretensions."
- Uncle Dudley in THE
BOSTON DAILY GLOBE
Paul C Reed
Humanity Halted
If you don't read the Boston newspapers, you may not yet know
that one of the most significant film producing projects of our time;
came to an abrupt halt. Although the twelve pilot films producec
by the Council have been praised in the most glowing and super-
lative terms by all who have seen them, and even though the spon-
soring Fund for the Advancement of Education of the Ford Foun-
dation acknowledged the productions as "superb," they withdrew
their support from what was one of the most promising project'
ever undertaken.
It was a sad story the Boston papers told shortly before school
started. Though we've read nothing further about it since, we can't
get it out of our minds. The project operated under the unlikel>
title of Council for a Television Course in the Humanities for Sec-
ondary Schools, Inc., but the finished pictures disclose in ever)
frame the high standards and idealism of the Council's imaginative
Executive Director, Floyd Rinker, and the thirteen distinguishec
and cultured members of its Board of Directors.
The twelve films represent the pilot unit, the one on the drama
from "a full year course in the Humanities to replace the traditiona
course in 11th grade English." When the films were first used or
educational television stations in St. Louis and Boston last Spring
the experiment was lauded by pupils and teachers alike; plans were
pushed forward eagerly and enthusiastically for finishing the series
Eighty-four additional films were on the schedule to complete thf
course. These would cover units on literature, fine arts, music, the
dance, etc. Now what?
But first, what happened to halt this project? Obviously thert
were differences of opinion; obviously the sponsors changed theij
minds. Actually, one of the Foundation officers, an originator oi
the Humanities film project, was killed in a plane crash last year
Present officers have different ideas how to make a humanitie;
film and for how much. Reports say that they think the humanities
films should be like the science programs on "Continental Class
room," — one teacher talking. The Council believes we have enougf
teachers talking already. The Council believes that when, for in-
stance, the film professor has a point to emphasize about Eliz-
abethan drama, that he should be able to call upon the finest actor;
available to help him. That's why the Stratford Shakespearear
Players of Canada are in these exceptional films. Eminent pro-
fessors and professional dramatic artists collaborate to bring vivic
and memorable audiovisual experience to the English classroom
Floyd Rinker, in his "postscript" written as his dream collapsec
(or was temporarily interrupted), epitomized the issue as the
significance of quality: "Our survival as a nation may depend or
the quality of our instruction in the sciences. Our survival anc
growth as individuals depends upon the excellence of our teaching
in the humanities. For the moment, the Council lacks financial
support for the quality of production in which it has operated an(3
still believes. Surely the day will dawn when the men who wieW
the financial sceptre for every foundation which professes to sup
port American education realize that in our schools as in our live?
there are more pertinent criteria than quantity, economy, anri
speed."
Surely those are brave words. We hope that in this great nation
there are those with the means and the minds to respond.
586
Educational Screen and Audiovisual Guide — November, \^^^^
PUT QUALITY and EFFECTIVENESS IN YOUR
A-V PROGRAM - GRAFLEX - SVE EQUIPMENT
An investment in good teachers calls for an investment in good equipment
for their programs. Don't handicap them— standardize on Graflex — SVE —
. the equipment chosen for the most effective A-V programs in the country.
School Masters (Model 750 shown with accessory semi-
automatic slide changer and rewind take-up) are priced
from $84.50.
NEW! INSTRUCTOR 150
FILMSTRtP PROJECTOR WITH
EXCLUSIVE PUSH-BUTTON FILM ADVANCE
For smaller audiences, the Instructor 150 is the most compact
and economical filmstrip projector on the market! Exclusive
push-button film advance mechanism is the smallest/ easiest
ever devised — any pupil can operate it. Uses latest design
150-watt lamp that has a reflector built in to give high screen
brilliance and ossure permanent optical alignment. An exclu-
sive lamp ejector mokes lamp replacement quick and easy
even though lamp is hot. Three inch f/3.5 lens focuses from
19 inches. Rear elevation adjustment centers image on screen.
Lightweight, easy to carry.
"E-Z" Viewer,
only $14.95
SCHOOL MASTER
FILMSTRIP AND SLIDE PROJECTORS
Brilliant projected images make the School Master a real
master of larger audiences. So uncomplicated, ony pupil can
project either filmstrips or 2" x 2" slides while you teach.
So conveniently designed that all internal optical elements
remove as a unit for cleaning. Exclusive built-in carrying
handle permits easy portability. 500 watt and 750 watt man-
ual or remote control models. Exclusive accessory rewind
take-up allows filmstrips to be rewound Into storage con*
talner automatically.
"E-Z" VIEWER
There's nothing os convenient as an "E-Z" Viewer for pre-
viewing single-frame filmstrips. It's self-contained, provides
3-times enlargement, is fitted with a folding stand to permit
a 45° viewing angle, has positive sprocket advance and is
easy to thread. Only 4V2" wide, 2'//' high, SV*" long.
Prices are subject to change without notice.
For odditional information on the equipment shown, see your Graflex A-V
dealer. Or, write Dept. "£5-119" Graflex, Inc., Rochester 3, N. Y. A sub-
sidiary of General Precision Equipment Corporation.
ORAFLEX
GENERAL
PRECISION
COMPANY
cATioNAL Screen and Audiovisual Guide — November, 1959
587
A
View toward the front of the room with baffles lowered for visual or regular classroom
instruction.
EACHING the pronunciation of unfamiliar
sounds has been a major task in all language
instruction. The most effective method, private
instruction by a trained phonetician, with the
use of recording and listening devices, is obvi-
ously impossible in most of our schools in view
of the lack of equipment and the size of be-
ginners classes. Unless the instructor can afford
to pay the price of spending considerable time
on the phonetics of the language with a great
deal of individual attention to the student's
personal phonetic problems, the teaching of
pronunciation in class is usually limited to the
concert or unison method: the instructor pro-
nounces the foreign sounds, the class listens and
imitates as a group. The teacher listens to the
chorus, and the students in the front row, or
those with louder than average voices are the
fortunate ones who are heard individually and
corrected. The result is the usual mediocre per-
formance so familiar to all language teachers.
In the laboratory method the student listens
to the foreign sounds over his earphones while
seated in a semisoundproof booth, thus exclud-
ing most extraneous noises. He imitates and re-
cords the new sounds simultaneously, then re-
plays to himself the master voice, followed by
his own imitation. This practice gives the stu-
dent an opportunity to compare his pronuncia-
tion of the new sounds with that of the master.
Since his recorded voice sounds to the student
the same as it does to others, wh^ch is not the
case in unrecorded speech, he is) expected to
have a sounder basis for self-crititism and im-
t
provement when he repeats the sounds a second
time.
Testing the laboratory method experimentally
in the foreign language class is almost impossi-
ble. It would require of all participants an ab-
solute unfamiliarity with the new sounds and
it would require of at least half of the testees a
thorough familiarity with language laboratory
equipment and study methods. Unless the stu-
dents were to be tested during their first period
of language instruction, they would have heard
some of the new sounds, and the test would
thus not be valid. If on the other hand they
were tested during the first contact hour, the
lab group would as yet not have mastered the
operation of the equipment and would be still
unfamiliar with lab practices. Unless several
hours of instruction at the beginning of the semes-
ter were to be sacrificed to the preliminaries, it
would be impossible to carry out the experiment.
Furthermore, the number of students participat-
ing should be large enough to furnish valid
results, yet small enough to permit two voice
recordings of each student in one hour plus the
necessary time for the pronunciation practice.
Many students have classes scheduled in the
hour following their language instruction, which
makes it iinperative to limit the testing to the
regular 50-minute class period.
To find a way out of this impasse, I chose a
second semester German class, six sections in
all, with an average lab attendance of only 15.
Most of these students had used the lab for
approximately 26 weeks, a few who had trans-
588
! Educational Screen and Audiovisual Guide — November, 1959
1
( '//
[xperiment in Pronunciation
by William R Roertgen
iciied from other colleges for only 12. Thus all
[xirticipants were thoroughly familiar with the
l;ib equipment and practices. The comparatively
^niall number in the sections made it possible
u> carry out the experiment in 50 minutes each.
However, instead of testing with German sounds,
which all the subjects had heard during their
j26 weeks or more of study, the Dutch sound [ei]
spelled ei or ij, was substituted. This sound is
!alien to English, German, French or Spanish,
jthe languages most likely heard or studied by at
I least some of the students. The first voice re-
icording proved that no subject had any knowl-
edge of Dutch.
In order to avoid variations in the sound of
the master voice, which might have resulted
from fatigue over a six-hour period, hoarseness,
iposition of the speaker in the room and other
[physical aspects, the practice material for the
iexperiment was recorded on tape and a dubbing
jvvas made of the original. The practice tapes for
[the experimental and the control group were
ithus identical, except for the instructions on the
critical feature of listening. While the lab method
required the students to rewind, listen and com-
pare the recording of the master tape with their
own, the concert method group was instructed
to listen silently to a replaying of the master
voice. It would have been pointless to record and
play back to this group the collective responses;
furthermore, it would have violated the concert
method. No description of the physiological basis
of the sound was given to either group. The
purpose of the experiment was merely to estab-
lish whether the self-evaluation possible in the
lab method had a measurable advantage over
the concert method in the learning of new
sounds.
As each of the six classes appeared in the lab,
they were tested at random by one method or
the other. The only consideration was to keep
the two groups as even in size as possible. Thus
a total of 38 students were tested by the lab
method, and 49 students were tested by the con-
cert method. The tape for the latter group was
played over a 15 inch high fidelity loudspeaker
with the sides of the UCLA language booths
in a lowered position for regular classroom in-
struction. The tape for the lab group was heard
by each student over his earphones while he
sat in his booth with sides raised. Thus the true
conditions of the classroom and the language
laboratory response were reproduced. Each stu-
dent was given a mimeographed sheet containing
the Dutch words:
Wij, wij; zijn, zijn; blij, blij;
Blijf, blijf; bij, bij; mij, mij;
Wij zijn blij; wij zijn blij;
Blijf bij mij; blijf bij mij.
Before beginning the experiment the students
received the following instructions by tape:
"You will hear a number of short Dutch words
containing one sound, [ei] which is alien to
English. On the mimeographed sheet you will
find six Dutch words containing this sound. I
shall pronounce each word twice, then you re-
peat the word once in the pause." After the stu-
dents had listened to one reading of these words
over their earphones or the loudspeaker, as the
respective method required, and had repeated
each word once, they were asked not to practice
but to come to the soundproof recording booth
for a preliminary recording of the six words.
To avoid any confusion in the sequence for the
purpose of seeking a later comparison of the
first and second pronunciation, each participant
first identified himself by name before recording.
After the preliminary recording enough vacant
tape was advanced to provide for the second
version before the machine was used by the
next student. As the first test required approxi-
mately one half minute, or ca. five digits on
the selection locator, the tape was advanced an-
other five digits for the second pronunciation.
Thus the preliminary tests all started at a deci-
mal, the final recordings at a decimal plus five.
The use of the soundproof recording booth pre-
vented the students from hearing the pronuncia-
tion of their classmates, correct or incorrect. To
prevent exchange of information an instructor
supervised the group waiting outside the record-
ing booth. No practicing was permitted.
For eacli group tested the method used and
the initial and final readings on the selection
locator were recorded on paper, but neither the
method nor the transition from one group to an-
Kducational Screen and Audiovisual Guide — November, 1959
589
<MoBe-up of student booth with its sides raised for lis-
tening and recording. Each booth contains one Ampro
hi-fi tape recorder, one microphone, one set of ear-
phones and a selector switch which offers a choice
of five different programs.
Other was identified in any manner on the tape.
Thus when the resuks were checked two weeks
after the experiment, the examiner did not
know by which method a student had learned
his pronunciation. His judgment therefore could
not be influenced by preferences. The identifica-
tion of the groups and the tabulation of the
results were made only when all data had been
gathered.
After the first repetition of the sound and the
first recording the students returned to their
seats or booths. The concert group practiced by
listening to the loudspeaker and repeating in
unison. The lab group put on their earphones
and practiced as described at the outset of this
article. Each of the six words was heard twice,
then repeated once. This exercise was carried out
twice. Then the first three words and the second
three words were heard as a sentence, again
twice, with a pause for repetition. This was re-
peated three times. Thereafter the students in
the lab group listened to their recording while
the concert group listened once again to the
master pronunciation, without, however, repeat-
ing. The pauses after the master pronunciation
were retained, however, so that any student could
repeat silently to himself, if he so desired.
After the lab group had listened and com-
pared, and their counterparts had listened si-
lently, the listen-and-repeat practice was done
once more, this time without another listen pe-
riod, or listen-and-compare period. Each student
then recorded his pronunciation of the sounds
once more in the same sequence as before.
The preliminary recording indicated the dif-
ferent degrees of imitative phonetic ability of
the subjects. As was expected, some were almost
tongue-tied, other attempted to read the words
like English syllables, sounding the final letter
in ij like the English j in journal, still others
substituted what they considered die closest Eng-
lish sounds, [ai] as in fly or [ei] as in ale. Bui
in each group there were also some who obvi
ously possessed good imitative ability and pro
nounced the sound correctly from 1 to 5 times
Of a possible total of 228 correct responses ir
the lab group (38x6), two standard pronuncia
tions were heard during the preliminary record
ing, whereas the concert group, with a possible
total of 294 points (49x6), recorded 32 accuratt
responses. In the latter group 14 students pro
nounced the sound [ei] correctly in from 1 to !
words, in the former group only two testees ir
one word each. The first recording thus revealec
that the chorus group in comparison to the lal
group had seven times more students with ap
parent phonetic capacity of various degrees anc
16 times more correct responses.
The next step was to determine by which,
method pronunciation could be taught morf
effectively. Knowing the number of students witl
apparent phonetic capacity in each group and the
mean of their correct responses (2 and 1 for thf
lab group, 14 and 2.28 for the concert group)
the experiment's portent was to establish the
rate of improvement by comparing the final
results with the preliminary tests. By subtracting
the initial score of accurate responses from the
final one, the percentage of improvement foi
each group could be ascertained.
The final score of the concert group was 49,
or an improvement of 53.1%. The number ol
students with from 1 to 6 correct responses in
creased from 14 to 16, or 14.2%. This compare<i
with 22 accurate responses for the lab group
or 1000% improvement, and an increase from
2 to 10 students, or 400%, with from 1 to 5 cor
rect responses. The mean factor of learning foi
each student was 0.52 in the lab group and 0.34
in the concert sections. Five of the 14 students in
the concert group had either completely or par
tially unlearned their initial correct response;
compared to two in the lab group. Yet despite
the obviously smaller linguistic capacity of the
latter, their pronunciation revealed both in ac
tual numbers of correct responses and percentage-
wise a considerably greater gain than that of the
concert group. Of the 17 additional points col
lected by the concert group, nine were added by
those scoring in the first recording, while seven
points were lost by 5 original scorers. The othei
15 points were gained by six new members. In
the lab group 22 points were added by 10 new
scorers, but the two original scorers lost their
two points. If we disregard those who scored
both times, we find that in the concert group
out of 39 students 6 persons learned to pronounce
the Dutch sound with a total score of 15 points,
590
Educational Screen and Audiovisual Guide — Nove.mber, 1959
.liile in the lab group 10 out of a total of 38
indents received a score of 22 points. Accord-
ingly the pure mechanics of the lab method seem
) be 50% more effective in teaching pronuncia-
II >n than those of the concert methocl. The num-
K r of correct responses per learner was almost
like, i.e., 2.2 for the former and 2.5 for the
liter.
The fact that 5 of the original scorers in the
oiicert group lost their points compared to two
II the lab group points out the major drawback
il the method, namely the effect of mispronun-
iition by the linguistically less capable on their
nore fortunate classmates. Two of the five orig-
ii;il scorers had received 2 points each; they
ost both. The other three lost one point a piece.
)iie of these, however, had had an original
(Die of 4 (1).
The percentages obtained in this experiment
• mnot be considered final in an appraisal of
III- two methods. For a final appraisal a greater
ininber of students must be tested. But the con-
]\iently greater level of improvement by the lab
iittliocl may be ascribed in part to the lack of
iiiirference from mispronunciation which is al-
ii ist a natural concomitant of the concert meth-
II I. Students with greater auditory perceptibil-
i\ and imitative phonetic ability are obviously
iiipeded in their learning by the pejorative effect
I the majority's mispronunciation.
While the lab method is evidently superior to
he concert method, the experiment also proved
I hat a sizable group of students, in our case al-
iiost 30%, could learn new sounds, after a very
united practice, without an explanation of their
liNsiological basis, by simple imitation. Since
jiiDUunciation is a skill, it must be practiced
1)\ imitation until the new sounds have been
mistered. Can this be achieved in the classroom
Mily? Very inefficiently. The individual is af-
Icdcd by his neighbor's attempts, the capable
^tntlent unlearns his initially correct pronuncia-
linn, and the few who have already mastered
1' ■ new sounds become bored. The classroom
iefinitely not the place to practice pronuncia-
II in, just as little as a general rehearsal on the
oncert stage will perfect the musician who fails
iij practice systematically in private. Practice at
home? How can anyone be expected to reproduce
I new sound correctly when no source for imita-
'ioii is available? The music studeHt has his
ll^t^uments, the science student his slide rule,
iiKTOScope, drafting board, compass, etc., and
■\rii the physical education major his equip-
ment. Is the language student then to practice
his skill without any tools? This situation was
defensible only as long as no inexpensive sound
recording and reproducing equipment was ob-
tainable. Language teaching, however, has ar-
rived at a point where students can acquire an
inexpensive aid. Most students, whether at home
or away from home, possess a radio. Those who
live at home generally have multiple-speed rec-
ord players at their disposal, some even have
tape recorders. While the practice of pronuncia-
tion is most successful under supervision in a
language laboratory, the second best choice is
the privacy of one's room with a source of sound"
for imitation. The school without a language
laboratory should require each beginning stu-
dent to acquire at least one pronunciation record
for practice purposes at home. There are at pres-
ent inexpensive 45 RPM language records on the
market, and it can scarcely be considered a hard-
ship to request students to purchase one of these.
Since nearly all students who live at home enjoy
the use of a, multiple-speed record player, the few
who do not, might be expected to rent or pur-
chase one. A 45 RPM record player, e.g., has
sufficient fidelity and playing time to be very
useful in language work. It is light and small
enough to be transported easily. Furthermore, it
is low enough in price to permit every student
to own one, new or used, if he really wants to.
Then in the privacy of his room, the student
can learn to pronounce the new sounds without
the hazards of unison interference. The teacher
can then check the student's efforts in the class-
room or in his office and provide correction and
guidance. Thus it will be possible to put the
practice of pronunciation where it belongs, into
the study period at home. The advantages gained
from good pronunciation will readily be trans-
lated into better reading, greater oral fluency and
a sense of accomplishment by the student. If the
material on the records is well chosen, their use
will create the atmosphere of a living language
with its beneficial effects. By auditory perception
and oral practice foreign sounds and phrases will
be learned, and the never-tiring mechanism will
urge the student on, at the same time furnishing
him a measure of his accomplishments. Thus the
language student should be able to acquire a
creditable pronunciation with the use of records
for practice at home and the aid and supervision
of his teacher in school, without the use of an
elaborate language laboratory and with an avoid-
ance of the pitfalls of the concert method.
Number of participants
Initial correct responses
Students with apparent phonetic capacity
Final correct responses
Gain after practice
-Average factor of learning
Number of new learners after practice
Number of points by new learners
Original scorers who unlearned after practice
Number of points lost by original scorers
Experiment
Control
38
49
2
32
2
14
22
49
20
17
0.52
0.34
10
6
22
15
2
5
9
J
Edlcatioi\al Scree\ and Audiovisual Guide — November, 1959
.591
Testing of audio equipment. Frequency response test is di-scribed below.
by Yvon O. Johnson
10,000 20,000
FREQUENCY IN CYCLFE PFR SECOND
True Audio Reproduction
X HE nationwide interest in modern foreign
language laboratories places increased emphasis
on the audio portion of the role of the audio-
visual coordinator. New demands are made on
equipment; in turn, new demands are made on
the coordinator.
As an audio-visual coordinator, you must not
only be an expert in the content of films and the
quality of viewing equipment, but now you must
I
become familiar with the characteristics of audio '
equipment. You may be asked to recommend
equipment which will meet specific needs. You
may have to determine why other equipment
falls short of the role it was intended to fill.
All audio equipment likely to be used in ■
schools and churches attempts to reproduce the
music or speech that constitutes the program
source. The word "reproduce" can be qualified
by either "faithfully" or "adequately."
592
Educational Screen and Audiovisual Guide — November, 1959
Faithful reproduction can be said to occur if a
3lindfoIded person were exposed alternately to a
live source of sound and to a reproduction of the
same sound and could not differentiate between
hem. He would be hearing the audio frequen-
cies exactly the same in each case and without
any change or distortion being introduced by the
ludio equipment during its performance.
As you know, the audible range of frequencies
is often given as 16 cycles per second to 20,000
cycles per second. Many people do not fit these
limits; their hearing, especially at the upper limit,
is somewhat short or somewhat beyond.
Human speech occupies only a portion of this
pectrum, however. It covers roughly 100 to 8,000
cycles per second. It is not necessary to repro-
duce all of the speech range for intelligibility for
certain purposes. A telephone circuit can do an
adequate job with a frequency range of only
300 to 3,300 cycles per second.
Also, a portable announcing system may elimi-
nate the low speech frequencies, as these fre-
quencies are not essential to this type of com-
munication. The power that would have been
used for the eliminated low frequencies is used
for the frequencies that are transmitted. Thus
the result is increased power output through the
elimination of unnecessary frequencies.
Unfortunately, restriction of the frequency
range is not the best course for all applications.
To understand this it is necessary to recall that
notes of musical instruments and sounds in
speech are quite complex. Each note or sound
consists not only of a fundamental frequency but
also of harmonics. Harmonics, or overtones, are
integral multiples of their particular fundamental
frequency. The number and relative amplitude
of harmonics give each musical instrument its
distinctive character even though it is sounding
the same note as another instrument.
Since a sound is composed of a fundamental
frequency and its harmonics, equipment must be
capable of reproducing the harmonics as well as
the fundamental frequency if you need complete
fidehty of reproduction for your purpose.
Language laboratory work makes such a de-
mand. An adequacy sufficient only for communi-
cation in the native tongue of the listener is not
enough. To teach a new language to a student by
the aural-oral method it is necessary for the
teacher to produce and for the student to hear the
sounds of all the vowels, diphthongs, and con-
sonants. This process automatically occurs in a
live teacher-student performance without the use
of electronic equipment. If electronic equipment
is used, the sounds must be reproduced faithfully
or the student will be given altered and untrue
sounds. The student is then placed in the position
of having to imitate an incorrect sound.
Sounds heard by the student should evoke the
proper control of the column of air by the larynx,
tongue, oral muscles, teeth, and lips. This is es-
sentially an imitative process but it is rendered
more difficult when the student cannot see the
sound being produced by the teacher but must
visualize it from the evidence presented to him
by the audio equipment. The sound must be com-
plete and accurate in order to aid the student in
the imitation of the proper control of the air col-
umn.
These language laboratory requirements ne-
cessitate faithful reproduction of at least the
speech range of 100 to 8,000 cycles per second
and possibly beyond 8,000 cycles to the upper
hearing limit. It will be interesting to watch de-
velopments in this field to see what standards
will be set. You, as an evaluator and purchaser
of audio equipment, are an important factor in
helping to determine those standards.
The evaluation of audio equipment by a blind-
folded person as mentioned before is unfortu-
nately too subjective. Fortimately, there are
certain objective electronic tests that can be
performed on audio equipment.
One of the most important tests is that of fre-
quency response: how well does the system re-
produce all frequencies presented to it without
undesirably accentuating some frequencies or
attenuating others. Some units of an overall sys-
tem may purposely boost or drop certain fre-
quencies in order to equalize an unavoidably
poor response of another unit in the system.
Frequency response is best shown graphically.
If you examine a frequency-response curve (see
graph ) you will see that the chart has frequency
plotted on the logarithmically-ruled horizontal
scale; the response of the equipment is read on
the arithmetically-ruled vertical scale. Frequency
is expressed in cycles per second; response is in
decibels.
A decibel (db.) is not a unit of absolute meas-
urement but is a relative unit. It is used in this
application to logarithmically express the ratio
between the output level at any given frequency
to the output level at the reference frequency.
Decibels are useful for this purpose as the hu-
man ear responds to a change in power on a
logarithmic basis. The intensity level must change
one or two decibels before the change is appar-
ent to the average person.
A frequency-response curve is plotted by feed-
ing in a signal to the system or iinit under test
at a reference frequency (400 or usually 1000
c.p.s. ) and calling the resultant output zero db.
on the chart. Other frequencies are fed in at the
same input intensity and the resultant output
levels are expressed as decibels and marked on
the chart. Connecting the points with a line will
result in a frequency-response curve.
A manufacturer may not display the frequency
response on a graph but may state it numerically;
e.g., "20 to 20,000 c.p.s." This is not of much use
to you as you do not know the relative intensity
throughout that range. Somewhat better is the
practice of stating, say, "plus or minus two db.
from 20 to 20,000 c.p.s." This last procedure is
still not as revealing as a frequency-response
curve.
By making a habit of studying any frequency-
response curve you encounter, you will become
more familiar with them and their uses.
While you will probably use frequency re-
sponse as the first criterion, you must also use
other measurements in evaluating audio equip-
ment. However, unless you find that the desired
frequency range is covered, you usually will not
consider further.
Educational Screen and Audiovisual Guide — November, 1959
593
Big Classes in Texas
by William O. Nesbitt
T,
HE Snyder project is an organized, creative
search for new ways of increasing the quantity
of learning and the quality of teaching in the
secondary school. It proposes to test the hypoth-
esis that teaching the same students in large
groups (70-100) part of the time and in small
groups (12-15) and individually the remainder
of the time is more economical of both money
and teacher time and more productive educa-
tionally than the methods usually associated
with teaching classes of 25 or 30. Use is being
made of closed-circuit TV, radio, tape recorders,
and overviewers with teacher-made visuals.
Although the project deals with new ap-
proaches to teaching and learning, the subject
matter involved is not experimental. Teachers
of idetitical stibjects have been scheduled to meet
classes at the same periods so they can work as
teams in planning and teaching. Each teacher
has the usual teaching load; however provision
has been made for clerical assistance, special
aids, and intensive supervision. The experiment
is operating within a traditional framework.
o.
'NE is to be cautioned against hoping to
achieve comparable results in any isolated as-
pect of this project without supplying all the
criteria that went into the making of its success.
For example, it would be foolish to think that
a teacher-team could produce as much profes-
sional planning and materials without the neces-
sary clerical assistance, material aids, team
planning time as provided by proper scheduling,
and close supervision and encouragement. Also,
it would be unusual for a group of teachers to
maintain the extremely high level of morale and
interest found among teachers in the Snyder
project without providing for the removal of the
deadening and energy-consuming non-profes-
sional activities traditionally assigned to teachers.
Likewise, it is useless to hope that increased
numbers of students can be assigned to a teacher
without harming the instructional program un-
less all the factors that permit such an increase
are present.
The teacher-team idea as applied in the
Snyder Project involves three teams of two
teachers each — general science, biology, and
eighth grade English (grammar, reading, and
spelling). Combined with ten hours of clerical
assistance per week per teacher and with a
schedule that permits assembling students in
large or small classes, this idea has a number of
advantages over having each teacher work in
isolation:
1. Each teacher is enabled to specialize on thi
part of the content which he knows and teache
best. The two teachers are scheduled at th(
same period so that when the portion of con
tent that one of them handles best is beini
treated, he can take both classes. Thus, th(
pupils profit from more superior teaching undo
this plan of specialization.
2. During a given week each teacher's daih
load in terms of classroom hours is reduced b^
the number of times the other member of th«
team meets with both classes in a large grouj
session. This occurs about twice a week, anc
this time added to the regular team planning
time provided in the daily schedule gives tht
relieved member of the teacher-team opportunity
to prepare more carefully for his own presenta
tions. It would be difficult to over-emphasize
the importance of this, because during a crowded
week many teachers simply do not have time tc
prepare their daily presentations adequatel)
even though they may have taught a numbei
of years. \
3. The regularly scheduled open time each
day at the same hour for the two members of
the team enables them to work together, en-
riching each other's ideas and combining the
materials developed by both to the profit of the
class. The one-to-one relationship that develops
between the two teachers makes pre-planning
a pleasant necessity that leads them into extra
hours of productive work. Teaching can be a
lonely business, but when just one other person
shares your enthusiasm and purpose it becomes
the thrilling business it ought to be.
4. By providing large classes once or twice
a week at the desire of the teacher-team, the plan
enables all pupils to get the basic essentials,
which can be given to large groups. The large
group sessions are followed by small groups and
individual concentration, as well as by meetings
of groups of the ordinary size. This provides
the teacher with the long-denied opportunity to
fulfill the responsibility of meeting individual
differences among students, due to a flexible
and dynamic grouping of students. Teachers
think in terms of "our students" rather than
"my class."
5. When one young teacher is placed with an
experienced teacher on the same team, he ex-
periences unusual professional growth during
the first year rather than being forced to fumble
around at the outset however well he might
have been trained in college. Conversely, new
teachers frequently have new data and ideas wel-
comed by the more experienced team member.
Team-teaching deserves much consideration as
594
Educational Screen and Audiovisual Guide — No\ ember. 19.59'
t9r
A typical large-class session
in Snyder, Texas. Closed cir-
cuit TV, rear - projection
equipment, a magnetic board
and a large tilted viewing
screen have been arranged in
a panel located lliree feet
from the front wail.
^»
'■It*
* ^'^ %
h
^-.i^^^all'^l^
\ .Snyder teacher uses 10 minutes of television to
■how tiny details of a microscope to students in sev-
ral laboratories.
.\fter tlic 10 minutes of TV, the teacher then returns
to one of the labs to work with students as they learn
about the microscope.
technique for in-service growth of teachers both
experienced and inexperienced.
(). The morale that is generated in each team,
and the professional enthusiasm that comes along
with it, is considerably higher than that one
iirdinarily observes in the typical classroom or
in talking with teachers who are not on teams.
7. Teacher-teams encourage the solution of
problems due to cooperative effort.
8. It should be said that some people just do
not want to work in teams with others. They
have their own personal reasons for this, and
those reasons should be honored.
One of the most significant features of the
Snyder Project is the use of clerical and secre-
tarial aides to relieve teachers of many sub-
professional activities. These aides come from
the ranks of housewives who can use a typewriter
and perform the usual routine office-type work.
They have proved to be very competent, and,
like the teachers in the project, they have de-
veloped a high level of interest in the progress
of the project.
I'he use of teacher aides saves tax money. A
simple problem in arithmetic makes this point
clear:
a. Ordinarily, a teacher meets about 125 pupils
in her five classes per day.
b. With ten hours of clerical help per week,
each teacher can take care of five more pupils
per class, or twenty-five per day, with the same
or even less effort.
c. One clerical aide on a forty-hour week
can serve four teachers, thus enabling the four
teachers to take care of 100 more pupils per day.
d. The 100 additional pupils cared for by the
four teachers make 4/5 of the 125 pupils met
daily by teachers in the ordinary classroom. This
means a saving of an amount equal to 4/5 of
one teacher's salary.
e. If the average salary is |4,500 a year, this
means a saving of $3,600.
f. Clerical aides are paid $1,800 in Snyder,
or 1/2 of the $3,600. Thus, the remaining $1,800
is saved by providing one full-time secretary for
four teachers at 10 hours per week per teacher.
Any Board of Education interested in saving
tax money should give careful consideration to
providing clerical aides to all teachers who de-
sire to use them on this basis. Since each teacher
requires only ten hours of assistance per week,
tlie supply of persons from which to choose aides
is greatly increased without loss of efficiency. A
great number of housewives want to work only
ten hours per week, and this allows all of her
time to be consumed by one teacher.
Whether or not a clerical aide is used should
be the choice of the teacher. Many teachers
prefer to do all the tasks that are customarily
necessary rather than being relieved of the cler-
ical work involved in many of them.
Modern communication devices coupled with
Edicational Screen and Aidiovisual Guide — Nove.mber, I9.W
.S95
proper scheduling and assistance enable teacher-
teams to teach agreed-upon material to larger
than usual classes in a most effective manner.
When teacher time and initial cost are con-
sidered, however, the latest audiovisual aids are
more adaptable to large group instruction at
this stage. This is not to say that the only thing
a teacher of the usual size class needs is a black-
board and a piece of chalk. On tfie contrary,
even though this following comments and ob-
servations deal largely with the place of tele-
vision, the overhead projector, and the tape re-
corder in large group instruction, the implication
is that the teacher of the usual size class can
also make excellent use of them— and at a reason-
able cost.
1. The TV camera projects small objects and
microscopic materials magnified many time to
any size group so that each student sees in large
scale precisely what he is supposed to see, and,
therefore, often understands it better than when
an individual microscope is used.
2. Fundamental material is presented to large
groups more vividly than it is usually presented
in small groups in the ordinary classroom.
3. There is no problem of discipline in the
large classes since there is a much higher degree
of student interest than is generally found in
classrooms.
4. Teachers conserve energy while improving
instruction when modern communication devices
as well as the conditions enhancing their use are
present.
5. Drill becomes more intense and absorbing
because the mnemonic devices are ingenious,
imaginative, and effective.
6. The overhead projector allows for time-
saving, effective, graphic presentation in such
a way that any desired degree of contact be-
tween students and teacher can still be main-
tained.
7. The overhead projector enables the teacher
to face the class while presenting material that
has formerly been presented on the blackboard
with much less effectiveness.
8. Students seem to feel the need for paying
closer attention when electronic and mechanical
aids are used.
9. Lesson plans have taken a new look in
Snyder. Teacher-teams have turned to a pocket
chart for organization and to a series of slides
of their own design for the overhead projector
for presenting basic materials. The chart con-
tains thirty-six pockets separated into the four
nine-week periods of the school year. Each
pocket holds cards with notations about lessons
planned by the teacher-team for each week.
Colored slips suggest gprouping arrangements,
teaching techniques, instructional materials, and
evaluative devices.
10. The overhead projector allows the teacher
to develop a whole series of ideas in the form
of slides and overlays. Thus, the basic idea is
on the first slide, the second can be added by
flipping on an overlay, the third by a similar
process, and so on. The sequence can then be
reviewed immediately.
More than 500 slides have been created and
prepared in one year. Many of these show great
creativity and artistry on the part of those who
made them.
1 1 . The use of color in the material projected
by the over-viewer is of significant value.
12. Evaluation of learning is done efficientl
and effectively with the aid of modern material
of learning.
13. What has been said about the closed-cii*^
cuit TV and the overhead projector applie
equally well to the tape-recorder. The recordei
as well as the overview machine, has been usei
with considerable skill in the Spanish classes ii
Snyder. The more proficient students use tap
recordings which the teacher has developed
and the less proficient receive special drill aiu
personal attention by the teacher during th
same period.
14. The statistical results in all classes tha
have used one or more of these instrument
show in all cases that the pupils are learnif
as much as they formerly did, and in many ca
the results show superior learning to that whi<i
formerly prevailed.
The completed statistical analysis for 1957
indicates that (within limits) the amount ■
learning as measured by standardized tests tlia
takes place in a classroom is not affected by thi
number of students present. Our study deal
with groups of 20 to 90 meeting every day ii
the school week. After paying clerical aide
this amounted to a saving of $11,417.00 in sal
aries last year.
Equipment purchased for the experiment ha
a life of 7 to 10 years; however, if we wishec
to continue operating as we did last year ii
could be amortized over a 3 year period without
showing a financial loss in any one year.
In addition, if we were interested only in sav
ing money, we could eliminate the control
groups, forget about substitute teacher salaries
involve a large percentage of teachers in the
system, and effect a saving far in excess ol
$11,417.00. However, this approach is too short
sighted to be recommended by Staff Utilization j
personnel.
The professional teacher looks at more than
the cost of instruction in terms of money. We
learned last year that there were some things
we could do better in large groups than in small
ones. 'There are other things which require re
grouping of students.
Moreover, tentative figures in the 1958-59 ex
perimental project indicate that if teachers were
willing to accept three or four additional stu-
dents in each of their classrooms they could be
supplied 10 hours of clerical assistance per week
at no additional cost. This, mind you, is true
even with the set-up that now exists in Snyder
High School.
Thus, if cost is the only consideration, then
the pathway opened by the Snyder Staff Utiliza-
tion Project is one way to operate a school system
as well as it has been operated in the past and
at the same time reduce instructional costs. Other
techniques (such as, cutting out needed in-
structional supplies, adding more students to
classrooms without providing the accompanying
plan to guard against the loss of instructional
efficiency, and simply trying to "hold the line"
without proper help being provided to teachers)
are bound to fail in the face of increased costs
of material and people and the anticipated in-
crease in enrollment.
5%
Educational Screen and Audiovisual Guide — November, 19.59
Your Own A-V Center
by Curtis F. Brown
JL ERHAPS all A-V building coordinators ap-
[)rcciate the value and importance of an instruc-
innal materials center. But unfortunately many
Mhiiinistrators have to be shown the value and
iittd before they make funds available.
\Fore and more people in key positions are
oming convinced that next in importance
ID adequate classroom facilities for audiovisual
iiNtruction is an instructional materials center
each individual school. It is my firm belief
,.it any movement to establish a center in a
s( hool building must be worked upward through
I lie line of authority from the teacher and co-
irdinator to the superintendent and school
ixKird. And in the final push, the teachers them-
i Ives must make their needs and wishes known.
1 he louder and more often they do this, the
Ijctter.
rhe business of starting a center in the archi-
uii's plans of new buildings is much simpler
ilian finding space and preparing it for use in an
1 \isting building. At the Benjamin Bosse High
^(hool in Evansville, Indiana, a school of 1,900
-tudents and 75 teachers, the selling program
started exactly three years before the center was
completed. As soon as the coordinator had con-
\inced the principal that a center was necessary
and useful, the search for space began.
It was decided that a trial center should be set
up in one corner of the coordinator's industrial
arts classroom. By compacting benches and ma-
<hines, an area approximately fifteen feet square
was made available. Then started an accumula-
tion of donated discarded school furniture and
((juipment. This was rebuilt and nicely refin-
iShed in the school shop. The principal and the
hHooI's business manager were very cooperative
from the start as well as the superintendent.
I.ittle by little a stock of materials from speed
ball pens to cameras was added. The floor in
ihis area was painted, a preview screen hung
iiid the windows blackened. A chain with a
>nap on it kept curious shop boys from med-
'lling with equipment. Several students and
teachers were instructed in the use of the dry
mounting machine and in the making of posters
and copy work with cameras. By much hard
work, with weekends thrown in, the place was
I iudy for the annual AV Faculty Meeting.
The author usually has charge of one faculty
meeting each year to acquaint teachers with
inw films, projectors and the like. The school
had been fairly well supplied with this type of
aid for several years.
But this faculty meeting was different. First,
Altha J. Sullivan from the State Department of '
Public Instruction accepted an invitation to
come and speak. She was well supported by Dr.
Carolyn Guss from Indiana University, who told
of the original work we were doing.
With these prominent speakers on the pro-
gram and with a promise of refreshments and a
tour of the makeshift center, it was easy to get
many other visitors. The superintendent and
most of his staff attended, principals and co-
ordinators from other high schools also came.
Teachers were handed duplicated copies tell-
ing of the materials and services furnished free
in this area. A fair percentage started using the
facilities immediately. It was their cry for more
space, away from the noise and dust of the
woodshop that helped move things along. All
the time during the entire year the principal and
coordinator were searching and planning for a
new room.
Near the end of the year it had been decided
to build a new cafeteria large enough to accom-
modate the growing student body. The main
dining room of the old cafeteria was divided
into three classrooms — only one of which had
windows and two of them with only a single
exit. That left the kitchen, which was a long
slim room, and that is now the Instructional
Materials Center.
Physical facilities of this room, which meas-
ures 15 by 60 feet (900 square feet) include
acoustical tile ceiling, fluorescent lighting, ter-
razzo floor, twelve electrical receptacles, an ex-
haust fan, a 9 by 14 foot dark room with light
trap, two bulletin boards, and a 4 by 8 foot peg
board.
As the workmen prepared this room, the ad-
ministration became more enthusiastic and soon
they were adding facilities that the coordinator
did not have the nerve to include. In particular,
the acoustical tile ceiling and the long bright
rows of fluorescent lights, and the solid oak
counter with formica top made the room one of
the show places of the entire building. Much of
the new furniture, including a large magazine
rack and a formica-topped storage cabinet, was
constructed by the author.
It has been my observation that it is easier to
get good equipment in a well-kept building.
Kdicatignal Screen and Audiovisual Guide — November, 1959
597
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
Moving Things On Land
(Chiirchill-Wexler Film Productions,
801 North Seward Street, Los Angeles
38, California). Produced by Church-
ill-Wexler, 11 minutes, 16mm, sound,
color or black and white, 1959. $100
or $50. Correlated with the text series,
HEATH ELEMENTARY SCIENCE,
by Herman and Nina Schneider.
Description
Moving things on land shows, in
an amusing but informative manner,
what friction is, what the world would
be like without friction, and some of
the techniques man has devised to
help reduce friction in moving things.
The film opens with Jim and Bobby
trying to move a large wooden box of
comic books to Bobby's home. Fric-
tion, however, is giving them trouble.
Of course, the boys wish that there
was no friction; but an imaginary
sequence shows what the world would
be like in the absence of friction.
The factors that cause friction are
shown in the next scenes. A closeup
view of the pavement is pictured so
that the many irregularities can be
seen. The box itself is covered with
irregularities — splinters, etc. Friction
then is the tendency of these irreg-
ularities to prevent the two surfaces
from sliding over one another. This
drag or friction must be overcome be-
fore an object can be moved.
In order to reduce the area of con-
tact, the box is provided with run-
ners. Here and throughout the film,
new ways of reducing friction are in-
troduced by pop-on and stop-motion
photography. The use of runners re-
sults in less friction, and the box is
moved more easily. To further reduce
drag, the surface of the pavement is
' covered with soap powder. With the
pavement made smoother, the runners
move more easily.
The boys are next furnished with
rollers. These serve to further reduce
the friction and the box moves with
less effort. However, the rollers must
be constantly picked up at the back
and placed in front of the box. Several
practical apphcations of rollers to
moving things are shown. It is pointed
out that this method of lessening fric-
tion is usually applicable only when
short distances are involved.
Next, the boys are given wooden
wheels and wooden axles. Here the
friction is even less. The greatest
amount of friction now is between
the axle and the wheel. When metal
wheels and axles are supplied, the
boys find that the amount of friction
is still further reduced. The narrator
points out that this is due to the fact
that the metal is harder than the wood
and can be made smoother. However,
even between these wheels and axles
there are some irregularities which
cause friction. Oil is applied to fill
these irregularities and the amount of
friction is again decreased.
At this time the narrator indicates
that perhaps the boys should be al-
lowed to go on their way. However,
he points out, there is still a better
way to move things on land. This time
the boys are provided with roller bear-
ing wheels. The film explains that al-
most everything which must turn
extremely well turns on well-oiled
roller or ball bearings.
Now that the boys are using the
most friction-less way of moving their
box of comics, they are on their way.
Bobby needs friction between his feet
and the sidewalk to push the wagon
to get it started, and Jim has a brake
by which he can apply friction to stop
it if necessary.
The film ends with Bobby's mother
refusing to let the comics be brought
into the house. "And after all we've
done for them!" says the narrator.
Appraisal
The teacher in the elementary and
junior high school science classes will
find the film very useful in explaining
what causes friction and in suggesting
ways that friction can be overcome
or reduced. The film should also
serve as a basis for tracing the growth
of transportation as better methods
were developed for overcoming fric-
tion. Children will find the film not
only informative but very amusing, as
trick photography is used in many
instances to help illustrate points and
to keep the film moving at a lively
pace.
—Donald Nicholas
Hawaii — The Fiftieth State
( Encyclopaedia Britannica Films,
1150 Wilmette Avenue, Wilmette,
Illinois) Produced by Encyclopaedia
Britannica Films, 17 minutes, 16 mm,
sound, color or black and white, 1959.
Teachers' guide available. $180 and
$90.
Description
Hawaii— The Fiftieth State intro-
duces the Islands and what they have
to offer as the newest state of the
Union. It traces the Islands' origin,
surveys their physical geography and
natural resources, introduces the peo-
ple, and gives an overview of the ma-
jor industries.
The film opens with a wide shot of
sea and sky while the narrator ex-
plains that, "In the beginning there
was only the sea . . . the vast blue of
the Pacific." Suddenly the peaceful,
scene is disturbed by a volcanic erup-
tion. "And then," the narration goes
on, "the floor of the ocean cracked
open. . . . Spurting from this deep
crack for millions of years, rock piled
upon rock until one day the first peak
of land rose above the sea."
Thus is the birth of the Hawaiian
Islands. Continuing the story of the
creation of these spectacular land
forms, the film shows the still active
volcanoes of Hawaii and the huge si-
lent craters of Maui. It pictures the
Polynesians sailing across the sea to
become the Islands' first inhabitants.
A series of scenes depict these people
living in their "island paradise" for
seven thousand years until their dis-
covery by Captain Cook in 1778.
In Honolulu on Oahu, the ships in
the harbor and the busy airport attest
to the fact that the city is the center
of transportation and commerce on
the whole Pacific area. A succession
of short scenes shows the infinite vari-
ety of combinations of the various
races living so harmoniously together
in a land of magnificent vistas and
near perfect climate. Though pure
Polynesians or Hawaiians now account
for only 17 per cent of the population,
the traditions and culture of old Ha-
waii are preserved in the hula, the
luau, the statues, and the lolani pal-
ace.
The film points out the vital roles
that sugar and pineapple play in the
Hawaiian economy. On the planta-
tions, the modem methods and ma-
chinery used in planting, cultivating,
harvesting, processing, and .shipping
600
Educational Screen and Audiovisual Guide— November, 1959
[of the products are seen. Tourism, the
[islands' third largest industry, is a
!tnost rapidly expanding activity. The
I Marine Corps, Air Force, Army and
\,ivy in Hawaii are an important part
il the economy. The film calls atten-
tion to the importance of the armed
forces as the first line of defense for
Ninerica's west coast.
The film ends by showing short
M rnes of Waikiki, the University of
Hiwaii, sugar cane harvesting, sailors
in gun, and the blow hole, while the
Kiirator states, "With all its beauty,
'Iliant mosaic of cultures, thriving
istries, and military importance,
iiiwaii offers much to all America as
ilic fiftieth state of the Union."
\ppraisal
I^esigned to correlate with all units
nf study in social studies, geography,
uid problems of democracy, this inter-
( sting film should have wide audience
ipi^eal for the elementary grades
tliiough the adult level. It does an
ulmirable job of explaining the racial
Diiijins and volcanic sources of the Is-
lands. Introduction of the people and
Uicir composite culture and the pres-
entation of the Islands' beauty spots
are accomplished without the film's
sounding like a travelogue. Continuity
and narration remain smooth in spite
of the wide variety of information
presented. The evaluating committee,
however, objected to the statement
about Hawaii's becoming a U. S. terri-
tory at "its own request."
—Herminia M. Barcelona
Principles of the Transistor
(McGraw-Hill, 330 West 42nd Street,
New York 36, New York) 22 minutes,
16mm, sound, black and white, 1957.
Produced by McGraw-Hill. $120.
Description
Principles of the Transistor uses ani-
mation and demonstration to illustrate
the history, principles, and contribu-
tions of semi-conductors in modem
electronic equipment. A detailed ex-
planation is presented of semi-conduc-
tor theory and of the "p and n types"
of germanium. Throughout the film
the advantages of transistors over con-
ventional thermionic tubes (the film
uses the English term "valves") are
pointed out.
Semi-conductors are shown as first
employed in crystal receiving sets
which used the mineral galena and a
wire "cats- whisker" to detect 'radio
signals. At the time there was little
understanding of the theory of these
receivers and they were soon replaced
by radios with thermionic tubes. The
number of tubes required in various
electronic instruments is illustrated
and the range includes from only
twenty in a television set to over five
thousand in some computers.
Radar is credited with stimulating
semi-conductor research since its high
frequencies were beyond the effective
range of tubes. Crystal diodes were
developed for radar and further re-
search led to the discovery in 1948
of the theory on which the transistor
is based.
The film uses animation to explain
how electrons move within conductors,
such as copper, and contrasts this with
the inability of non-conductors' elec-
trons, in this case porcelain, to move
about freely from atom to atom even
"A prism derives its name from the shape of its base."
Junior High — High School 18 minutes
^^^^^
Color — $150.00 each
B & W — $75.00 each
FILM PRODUCTIONS, INC.
1821 University Ave. (Distribution Office l
St. Paul 4, Minn.
DISCOVERING SOLIDS
A series of three films applying mathematics
principles to space perception.
I VOLUMES OF CUBES, PRISMS,
AND CYLINDERS
II VOLUMES OF PYRAMIDS,
CONES, AND SPHERES
III SURFACE AREAS OF SOLIDS
Art, animation, and model demonstrations
help develop formulas for finding volumes
and areas of solids. Live footage shows the
use of these formulas in practical situations.
Carefully produced under the supervision of
Dr. E. H. C. Hildebrandt of Northwestern
University's Department of Mathematics,
these films meet the demands of the revital-
ized mathematics curriculum.
Preview Prints Available
1 111 CATioNAL Screen a.\d Audiovisual Guide — November, 19,S9
601
MICROBIOLOGY
St>urce Data Information on all phenomena.
Mature single-purpose films presenting the
most significant microbiological phenomena
disclosed in living organisms by the Nobel
winning Phase-Contrast method.
Write for descriptive folders
ARTHUR T. BRICE
Phase Films Sonoma, California
NOW — at last
available in 16min!
IThomas J« Brandon
presents
by
Albert
Lamorisse
The wonderful fantasy of a boy and a balloon
in Paris.
"A wonderful
movie"— LIFE
Academy
Award
For itory-teMing programs; art; French culture;
general entertoinment
for primory — adult us*
COLOR • 34 Mm. • No dialogue • Musical score
Rental $35; lease $375 for intra-mural use or
approved local oreas:
BRANDON FILMS, INC.
Dept. ES, 200 W. 57th St., New York 19, N. Y.
NOW!
AN IMPORTANT
MOTION PICTURE
KussiAN I,iFE Today
INSIDE THE SOVIET UNION
The modern story of people behind the
iron curtain — how they earn their livings,
their daily activities, recreation. Presents
a revealing and objective study of the
overoge Russian and his place in
o communistic society.
This authoritative account was photogrophed
by Fredric Christian and Russ Potter.
Bailey Films edited more than 1 0,000 feet
of uncensored color film to bring you
this rare documentary study of Russia today.
For junior-senior high school, college
and adult uses.
21 MINUTES. COLOR $195,
RENT $10; B4W $100, RENT $5
Order your print today!
Write for free catalog.
- BAILEY FILMS, INC.
4509 DE LONGPRE AVE. HOLLYWOOD 28. CALIF.
when placed in an electric field.
Using demon.strations and anima-
tion, the film .shows germanium to be
tetravalent with a strong crystal lattice
between atoms and a poor conductor
of electricity at room temperature.
When a piece of germanium connect-
ed in a circuit with a light bulb is
heated red-hot the bulb lights. At this
temperature, through animation, elec-
trons are shown to have been loosened
from their atoms by thermal energy
and are free to move about in the
solid. Narration points out that this is
not an effective way of controlling
electron flow in germanium and other
semi-conductors.
If the impurity antimony with five
valence electrons is added to the ger-
manium, a single electron is left over
to move freely about the solid and
produces "in type" geiTnanium since
the freely moving particle carries a
negative charge. When indium is add-
ed to pure germanium, only three of
germanium's four bonds are used leav-
ing a place for another electron or a
"positive hole." This "hole" acts as a
positive carrier . and the germanium
known as "p type." Animation pictures
the bonding and electric current flow
in both forms of germanium. A dem-
onstration illustrates that current will
flow in either direction through each
type of germanium.
Next, an animated sequence pic-
tures the neutral condition found in
germanium until they are brought into
contact. The migration of positive and
negative carriers of electricity from
one type to the opposite type of ger-
manium leaves a positive charge in
the "n type" and a negative charge
on the "p type." Using this combina-
tion of "p-n types," a rectifier is pro-
duced that will pass current only when
the negative electrode is connected to
the "n type" side. This "p-n junction"
is known as a germanium diode. Fol-
lowing the animation a demonstration
of current rectification and close-ups
of several diodes are shown.
The operation of the "p-n-p transis-
tor" is described in animation by
showing the charge on each of the
segments; the predominance of posi-
tive carriers over negative carriers;
the roles of the emitter, base, and col-
lector; and the manner in which a
small current's variation in the emitter-
base circuit will produce variation in
a large current in the base-collector
circuit. This principle is demonstrated
in a simple circuit employing a tran-
sistor and through close-ups which
call attention to the changes in the
milliampere meters' readings. Exam-
ples of transistors used in small elec-
tronic devices and the larger power
transistors are shown.
In closing, the film points to the
specific advantages of transistors. 1
Their compactness and lightness .'
makes it possible to reduce the size -
of equipment. The low power supply •
is significant in portable radios and '
hearing aids. In electronic computers
transistors not only make miniaturiza-
tion possible but eliminate the com-
plex cooling problems as.sociated with
ti.se of thermionic tubes.
Appraisal
Principles of the Transistor basic I
strength is in the excellent visualiza- 1
tion of current conduction in semi-
conductors. The animation makes the
operation of "p and n types" of ger-
manium and the "p-n junction" easy
to understand. The sequence on the
"p-n-p transistor" being more complex '
may need to be seen more than once
to be well understood by the student.
The previewers felt that the use of
the English term "valve" instead of
our tenn "tube" would present little
difficulty to students studying elec-
tronics. Reinforcement is provided by
live demonstrations that follow each
animated sequence. The pacing and
level of the content presupposes that
viewers will be of senior high age
or older and have a basic understand-
ing of electronic principles.
—Richard Gilkey i
The Emperor's New
Clothes
(A Progress Fihn production, designed i
and directed by Herbert K. Schultz. i
Distributed by Brandon Films, Inc., i
200 West .57th Street, New York 19,
N.Y.) 12 minutes, 16mni. sound, color,
1958. Color, SI 35; black and white,
.S55.
Description
Using puppets as actors, the film
tells the Hans Christian Andersen story
of a vain emperor and Snipper, the
Master Tailor.
One morning the Emperor, dressed
in his latest finery, walks in the court-
yard and dances to music by his cour-
tiers, Anatole and Francois. Through
the open courtyard gate. Snipper ob-
serves the Emijcror and makes a num-
ber of uncomplimentary remarks about
the Emperor's fine new clothes. En-
raged, the Emperor withdraws to his
living quarters. Snipper forces his way
into the Emperor's rooms and professes
to be a master weaver and tailor. He
promises the Emperor a suit made of
extraordinarily beautiful and special
doth. This special cloth, according
602
EDuc.\TIo^AL Screen .-vnd Audiovisu.\l Guide — \ovembkr, 19.59
o Snipper, only can be seen by per-
ons who are worthy and deserving of
heir position and station in life. The
Emperor employs Snipper as his mas-
er tailor and dispatches Anatole and
Krancois to Snipper's shop with spools
)f beautifully colored thread. Snipper
jives the thread to three of his friends
or disposal and pretends he is thread-
ng the loom and weaving the cloth.
This pretense continues as Anatole
nd Francois visit the shop the next
norning to check Snipper's progress.
3£ course, neither of them see any
loth on the loom nor thread in the
huttle, but, fearful lest their inability
o see the cloth would denote their
mworthiness as courtiers, they pre-
end with Snipper that the cloth is
ruly beautiful and magnificent.
Throughout the weaving, catting, fit-
ing, and sewing, the two courtiers
ind Snipper continue the pretense.
When Snipper completes the tailor-
ng, he delivers the imagined suit to
he Emperor. The Emperor, too, sees
10 cloth or suit, but neither can he
idmit to seeing nothing lest he be
udged unfit as an emperor. So, he
jretends he sees the cloth and praises
ts elegance, and, for his fine work-
nanship, Snipper is given the Royal
Order of the Pincushion— First Class.
News of Snipper and his extraordin-
ary cloth spreads throughout the town,
so the townspeople line the street to
see the Emperor and his new clothes.
When the Emperor descends from the
royal coach, the people applaud and
praise the beauty of the new clothes
because they, too, cannot admit their
inability to see the cloth. Finally, a
child begins to laugh and exclaims,
"But he's only wearing his under-
wear!" The child's admission awakens
the townspeople to their false pre-
tenses and they begin laughing and
shouting, "He's only wearing his un-
derwear!" Realizing that his vanity
has led to his being duped by Snipper,
the Emperor quickly gets into the
royal coach and draws the curtains.
As the coach pulls away. Snipper and
his three friends view the scene with
amused smiles.
The film closes with the narrator
commenting to the effect that through
this experience the Emperor learned
of the foolishness of vanity and arro-
gance.
Appraisal
This film tells in a delightful and
realistic manner the Hans Christian
Andersen tale of the Emperor and his
new suit of clothes. The technique
of stop-motion photography, used in
making animated cartoons, gives a
life-like quality to the puppets' move-
ments. Simulated dialogue between the
puppets and three-dimensional props
and backgrounds also add to the real-
ism.
Because of the realism of settings
and puppets and the simplicity with
which the story is told, children will
be able to follow the story easily. Bits
of humor throughout the film will hold
their interest. Some of the more subtle
incidents, such as bestowing on Snip-
per the Order of the Royal Pincushion
—First Class, may be lost to younger
children. Likewise, the full implica-
tions of the pretenses of seeing the
cloth will probably not be understood
by children in kindergarten and pri-
mary grades. Words, such as vanity,
will need to be explained not only in
context of the story but also will need
to be related to other life experiences.
The film will reinforce the adult
viewer's awareness that fairy tales
often serve a dual purpose by provid-
ing both an entertaining story and a
lesson in human relationships.
— Beryl Blain
New Coronet Films Show
Great Scientists at Vlfork
highlights of their lives and their major contributions
• Aristotle and the • Galileo
Scientific Method • Isaac Newton
Three films of an entirely new kind
from Coronet bring to life the human
side of science. Authentic in every
way . . . filmed at actual locations
in Europe . . . these motion pictures
present a stimulating picture of the
life and work of three great think-
ers. High school students will gain
new appreciation of how devotion
to science by men who lived cen-
turies ago furnished the basis upon
which many of today's fast-moving
scientific developments are built.
These pictures of the human mind at
its creative apex will inspire young
scientists and perhaps suggest the
!)arts they expect to play in this
great process. Each film is 13Vi min-
utes in length and is available either
in full color or in black-and-white.
Use the coupon to request your pre-
view prints.
Do you have Coronet's catalogue of
science films? ... If not, use the cou-
pon to order your copy. It contains
descriptions of more than 250 care-
fully selected Coronet films to help
teach science and mathematics. Each
may be purchased under provisions
of the National Defense Education
Act. Multiple copies of this catalogue
are available for distribution among
those who may be planning programs
under terms of the Act.
"CORONET FILMS
Dept. ES-119, Coronet BIdg., Chicago 1, Illinois
Q Please send copies of your complete catalogue of Coronet
films to help teach science and mathematics and as related to the National
Defense Education Act.
□ Please send preview prints of the films I have checked below. I understand
there will be no obligotion, other than a few cents for return postage.
n Aristotle and The Scientific Method Q Galileo O Isoac Newton
Nome , ,
T
Address-
City
_Zone_
_State_
ill CATIONAL SCREE^ AND AUDIOVISUAL GuiDE- — No\'EMBER, 1959
603
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
BIOLOGY
ATOMIC ENERGY
PHYSICS
GENERAL SCIENCE
CHEMISTRY
MICROBIOLOGY
BIKE SAFETY
BUS SAFETY
NEW — Elementary Science Series In |
Brilliant
Spectracolor
VISUAL
SCIENCES
Box S99E
Suffern, New York
New Science FIfmsfrlpsf
Elementary
BOY SCIENTIST SERIES
A unique set of colored filmstrips in cartooa
style, using child characters to illustrate funda-
mental scientific principles of space and matter,
with just enough huiBor to make them very
ineresting to children. Vocabulary frames are
added.
BOB BUILDS A TELESCOPE
BOB'S ROCKET
BOB VI<:|TS THE MOON
BOB'S MICROSCOPE
BOB VISITS AN ATOM
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FILMSTRIPS
by Irene F. Cypher
We have heard it said that to build
a solid foundation one should make
haste slowly. There is much to com-
mend in this sage injunction, but there
is also a potential danger. That danger
rests in the interpretation of what is
meant by "slowly," The reason we
call attention to this is that we fre-
quently wonder just how long it will
be before all those who have recourse
to filmstrips in the educational field
actually use them for what they are
— a type of instructional material that
can help to bring life and reality to
a learning situation. We have seen
more good filmstrips murdered by a
"smothering technique" which pushes
them into the background and more
or less stifles the real potential of the
material. To paraphrase a certain cur-
rently popular television program (and
with apologies) we say "To put a
little fun into your classroom periods,
why not try using your filmstrips with
a dynamic presentation!" Filmstrips
can be just as effective as motion
pictures; they can bring action and
motion into a lesson; they can evoke
discussion — but they will never do
it if you grudgingly use them as a
substitute for something else; if you
plow through them with as little verve
as a lead weight. Think it over.
Holiday Filmstrips
(3 single strips; Society for Visual
Education 1345 Diversey Parkway,
Chicago 14, Illinois)
How We Got Our Christmas
Customs
(single strip, color, with 33 1/3 rpm,
record and guide; $10 for unit). We
have never had a year go by with-
out hearing someone ask "how did
we get " and then the ques-
tions come tumbling out. People of all
ages want to know how we come to
do certain things, why we celebrate
certain customs, etc. This filmstrip
will be very helpful when some pupil
wants to know how we started the
custom of sending Christmas cards,
why we use mistletoe and holly for
decorations, and how people in dif-
ferent parts of the world celebrate
Christmas. The customs illustrated are
significant ones all around the world
and there is a wealth of interesting
detail. The recorded narration is good
and carries us through the story. It
is a strip to be recommended for use
anywhere and by anyone whc> wants
to know more about Christma-s.
Mary's Pilgrim Thanksgivring
(single strip; color; $6). There is a
unique quality to Thanksgiving tthat
sets it apart on the calendar for 'all
Americans, and this filmstrip has soiiJie-
thing of that "specialness" for tlie
story. It is the story of Mary, a litt'le
Pilgrim girl, who gets lost while o\M
gathering nuts for the harvest feasIP'-
All of the facts necessary for con-y-
sidering the historical meaning oP
Thanksgiving are included in the^
of human interest that makes it seem
story, but there is an added touch'' I
real. Very good for social studies and \
language arts in the lower and mid-
dle grades.
Barbara's Happy Christmas
(single strip, color with 33 1/3 rpm.
record; $8.50 for unit). This is not
just a story about Christmas, it is the
story of how one family invites a girl
from a children's home to visit them
for the holiday and to share in their
family festivities. The story includes
sequences in the children's home it-
self, and indicates that there too
every effort is made to provide a
happy holiday experience for the boys
and girls who live there. It stresses
the fact, however, that there are
values in family life that all can
share with those who do not have
families of their own. The narration
is natural and the story well pre-
sented. It is to be recommended both
for school groups and also for church
and community organizations of all
ages.
Space And The Atom
(10 strips, color; produced by En-
cyclopedia Britannica Films, 1150
Wihnette Ave., Wilmette, 111.; $60 per
set, $6 single strip). Adapted from
604
Educational Screen and Audiovisual Guide — November, 1959
the Disney motion pictures dealing
with man and his flight into space,
these filmstrips are planned to pro-
vide answers to many questions about
space, the atom, the moon and space
flight. Relying on the Disney cartoon
technique to stimulate interest, and
with a minimum of caption, they are
correlated to science units in the mid-
dle grades and high school. The two
strips dealing with man and his flight
around the moon are very timely and
give us some very excellent ideas of
what might be seen from a rocket
ship. The pictorial explanations of the
structure of the atom are good, and
pupils will be interested in the story
of how man learned to fly. This is
material of interest to today's pupils
and is presented in a manner likely to
meet them at their own level of both
study and hobby activities.
The Boy Scientist Series
(5 strips, color; produced by Long
Filmslide Service, 7505 Fairmount
Ave., El Cierrot 8, Calif.; $23.50 per
set, $5.00 single strips). Young scient-
ists start their experimentations early
these days, and this series is planned
to help 3rd, 4th and 5th graders in
their activities. Bob, star scientist of
the series, builds a telescope, visits the
moon, investigates the construction of
a rocket, learns to use a microscope
and investigates the structure of atoms
and molecules. Cartoon style is em-
ployed to present characters, diagrams
and explanations. The language is
simple and there are review questions
for further study and project work.
The approach to subject matter is
timely and appeals to the current areas
of pupil interest.
The British Isles
(5 strips, color; produced by Jam
Handy Organization, 2821 East Grand
Blvd., Detroit, Mich.; $25.95 per set;
$5.75 single strips). There are many
facets to life in the British Isles and
this series takes us on an "overview"
of the farming and industrial sections,
everyday life in London, and com-
parable life in Ireland. Emphasis is in
all instances on the natural resources
and those industries and economic
factors that have contributed to mak-
ing the British Isles a great world
leader. Maps help us to orient our-
selves geographically; the pictorial
sequences introduce us to coal fields,
cottage farmers, urban London and
Dublin. The viewer also sees some-
thing of the historical landmarks that
represent milestones in the growth
and development of Great Britain.
The material is planned for middle
and upper grades social studies and
geography.
Our Sky
(4 strips, color; produced by Film-
strip House, 347 Madison Ave., New
York 17, N.Y.: $20 per set, $6 single
strips). We hear so much about space
today and yet so very few seem to
know much about the sky which is
a part of tliat great area we so glibly
call space. Certainly a knowledge of
some of the simple facts of astronomy
and the heavens will help us to enjoy
the sky as we look at it each evening,
and it will also help us to a better
understanding of modern space prob-
lems. What We See In the Sky; Our
Solar System; The Earth In Motion;
Our Moon are the separate titles, and
the material includes authentic sky
maps, facts about rockets and space
travel, and basic principles of elemen-
tary astronomy. The filmstrips are
good to use in connection with possi-
ble visits to a local planetarium and
they are also good for science units.
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Educational Screen and Audiovisual Guide— November, 1959
CHART-PAK printed and solid color transparent tapes are specifically
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AUDIO
by Max U. Bildersee
Audiovisual personnel are faced
with the altogether pleasant task of
using monies. But the pleasant aspects
include great responsibility to use the
money wisely. If we do not make the
NDEA funds with which we have
been entrusted contribute markedly to
educational progress we shall have
failed.
Each of us, at one time or another,
has said in our dreams, "If I had a
million dollars. . . ." Suddenly, we do!
If we had that "million dollars" we
would go to a good and reliable in-
vestment broker, who might tell us
that the first phase of a sound invest-
ment program involves properties-
conservative and sound investments in
properties. These include savings
banks accounts, government securi-
ties and "gilt edge" bonds, adequate
insurance and home ownership.
So let's make the conservative in-
vestment—the properties investment-
first and be sure that the schools we
serve are adequately supplied with
needed equipment and maintenance
and full information concerning ma-
terials.
The second phase of the investment
program involves income producing
securities. Translated into audiovisual
terms this involves the development
of a sound teacher-training program
relying not only upon our own in-
dividual talents but, as we are able,
calling upon the specialized knowl-
edges and talents of each individuals.
Because in this area we are entering
boldly into materials of the instruc-
tion aspect of the audiovisual pro-
gram, this phase cannot be under-
taken without the consultation, ad-
vice and guidance of other members
of the professional staff. Certainly, in
this day and age, we would not con-
sider any teacher-training activity—
either in-service or pre-service- ade-
quate urJess the emphasis was placed
on the materials available, their utili-
zation in instruction and the out-
comes to be anticipated.
Next, our investment advisor tells
us to look for "growth investments"
which may not yield heavy returns
immediately but which in the long
run are extremely valuable. Each year
we hear of people who invested a
few dollars in some stock which, over
the years, has yielded a spectacular
return.
The growth we seek is educational.
Therefore we must seek growth in-
vestments in instructional materials
which will help our students develop
the seeing and listening skills which
enrich their lives and secure their well
being. This growth investment may
be in films and filmstrips, it may be
in recordings, it may be in a variety
of materials for a variety of purposes.
We will not see an immediate return—
we are in a sense gambling— but we
anticipate that today's students will
be better prepared for their tomorrow
because of this growh service we have
rendered.
Does the investment broker stop
there? He does not. He also recom-
mends that a proportion of our 'mil-
lion dollars' be used as risk capital.
In our whole history— instructional as
well as economic— it has been the 'risk
capital' which has meant rapid
growth. In the current scene we are
'risking' many millions of dollars each
year in the area of educational tele-
vision. It is new, it is challenging, it
has a contribution to make to educa-
tion both in school and out, and we
are risking capital in the form of time,
money and talent to discover the serv-
ices as well as the limitations of this
magic medium. And we all believe
that, as other audiovisual communica-
tions media found a level of contri-
bution to education and instruction, so
will TV.
Let's Experiment
So, too, will other media. But we
must experiment with them. There
are new devices for teaching reading,
new devices to encomage the slow
learner, new devices to challenge the
gifted student as well as new con-
cepts in materials and equipment de-
signed for classroom and for individ-
ual study.
We MUST risk capital (and at
long last vve have the capital to risk)
to experiment boldly with these de-
vices and machines and materials to
determine in what ways their contri-
bution may be superior— inferior or
average. Indeed, we may find the in-
structional millenium in some new de-
vice to be introduced tomorrow or the
day after. A few of us will hail the
new as "miraculous" and the "answer
to all our prayers." A few will damn
witli faint praise and a few will dis-
miss the new with a "just another
gadget" approach. But most of us
MUST plan to experiment to learn
the truth.
As we risk, so must we report. We
must report the successes— and the
failures with equal candor. We must
.share information to progress.
As we invest our newfound wealth
over the next few years (and no sound
investment program is consummated
in weeks) we must consider immedi-
ate needs, immediate returns, growtli
and the virtue of risk if we are to
wisely hu.sband and expend our money
and face up to the grave responsi-
bility we sought and achieved.
Another factor to be considered is
the current swelling of the ranks of
audiovisual sales personnel. There are
'old line' firms handling 'old line'
equipment, and there are 'johnny-
come-latehes' who are taking whatever
accounts they can secure. It cannot be
said that all the newer dealers are
planning to take advantage of the new
monies and then disappear leaving
the schools with little more than
vouchers marked "paid" and broken
equipment .... nor can it be said
that more experienced dealers and
producers will not bend every means
possible to take advantage of the situ-
ation and thereby imdermine the con-
fidence of the public in audiovisual
education.
This then becomes a "buyer be-
ware" market in which we as custo-
dians of public funds must examine
the intent and reliability of the ma-
terials producer and his product and
the distributor as well. And the fact
of newness or antiquity cannot be a
deciding factor— responsibility and re-
liability must be the pivotal points.
For, if we eschew the new distribu-
tor we seriou.sly limit the potentials of
service, and if we similarly shrug off
or deny the new material or informa-
tion source of machine we lost the
'risk capital' values of the NDEA
funds.
While 'risk' is on our minds may we
point out that a new and, we believe,
potentially important valuable new
development in education is the surge
towards the teaching of foreign lan-
guages in the elementary schools. Yet
the organizations offering materials in
this comparatively 'new' area are the
'tried and true' of many years stand-
ing. Four firms offering materials par-
ticularly designed for elementary
school application in this area include
Ottenheimer (more than fifty years
old!), Encyclopaedia Britannica (cer-
tainly old enough to vote! ) Houghton-
Mifflin (whose textbooks we all used
when we were in school ourselves!)
and McGraw-Hill (a standard name
606
Educational Screen and Audiovisual Guide — November, 19.S9'
in the publishing business for as long
as we can remember!). These major
organizations are putting 'risk capital'
(frankly, for profit) into an experi-
mental area of education— and we,
too, should put 'risk capital' into this
area (frankly, for profit) so that we
may determine what new services we
receive in the future.
ENRICHMENT MATERIALS (246
Fifth Avenue, New York 1 ) continues
to supply recordings of interest to
history and social studies instructors.
The recordings, generally, are applica-
ble in the upper elementary grades
and junior high school classes in the
teaching of American history.
"The Mayflotver Compact" (EAD
3A) recounts the adventures of the
Puritans through the early accidents
involved in their voyage to the new
world, the trials of the journey and
finally the landing near Cape Cod.
Through it all the importance of the
individual and the individual's right
of self-determination is stressed. The
recording includes a dramatization of
the framing, presentation and signing
of the Mayflower Compact— the docu-
ment which in many ways has become
the keystone to democratic proce-
dures. In the course of the recording,
the document is read.
The reverse side of the recording is
"George Washington's Farewell Ad-
dress" (EAD 3B), an equally inter-
esting and equally well - performed
condensation of the address itself as
well as of the times in which it was
delivered. Throughout authenticity
holds sway over dramatic intent, and
yet the listening experience can be
exciting to appropriately motivated
children. The recording is, of course,
essentially a reading of the document
delivered by George Washington. The
salient points offered by the retiring
President are appropriately stressed
through the narration. Included, of
course, are General Washington's
pleas for internal order, peace and co-
operation, and his famous warning
concerning foreign alliances. After
presenting the recording to the class,
in order to motivate discussion of cur-
rent parallel problems, the teacher
may well pose the question, "Do you
think that President Washington
would have said the same things
today— knowing what we do of the
speed of modern travel and modem
communications?"
Four other titles have been added
to the ENRICHMENT library, includ-
ing "Trappers and Traders of the Far
West" (ERL 117B) backed up by
"Alexander Hamilton and Aaron
Audio. CARDALOG Record Reviews on Cards
576
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A happy reef of spirited classics
. . . available in a special Audiotape bonus package
Like your classics bright and melodic?
Do you enjoy music of the toe-tapping
variety? Then "High Spirits" is just for
you. This reel of sparkling classics shows
you how vibrant and colorful music can
be when it's recorded on Audiotape.
"High Spirits" is available Right Now
from Audiotape dealers everywhere. Ask
to hear a portion of the program, if you
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By the way, "High
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"High Spirits" includes these
bright selections:
Strauss Frisch Ins Feld
Strauss from Fledermaus Waltz
Beethoven from Sympony No. 1 In C
Tchaikovsky. . from Caprlccio Italien
Bizet from Carmen Suite
Barlioz Rakoczy March
DETAILS OF THE OFFER
This exciting recording is avail-
able in a special bonus package
at all Audiotape dealers. The
package contains one 7-inch reel
of Audiotape (on l'/4-mil acetate
base) and the valuable "High
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recorded on standard Audiotape) .
For the entire package, you pay
only the price of two boxes of
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your choice of the half-hour two-
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hour monaural or four-track
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Educational Screen and Audiovisual Guide— November, 19.59
607
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CARDALOG.
Name-
Organization or School.
Addrett..
City and State..
Burr." The former title deals with the
Astor attempts to create a world fur
empire, the rigors of both overland
and water travel to the Pacific coast
and the establishment of Fort As-
toria. The latter story, that of the dis-
pute and duel between Burr and
Hamilton, is probably far better
known to most school children. The
recording relies on the Landmark
book of the saine title (by Anna and
Russell Grouse, Random House, 1958)
and follows it carefully. Through this
recording students may learn of the
backgrounds of the antagonists, their
services in the Revolutionary War,
their diverse political philosophies and
finally the decision and action on
Hamilton's part which so embittered
Aaron Burr that, despite his high
office and grave responsibilities, he
challenged Hamilton to the famous
duel which ended Hamilton's life.
Also released by Enrichment Ma-
terials this fall is "Commodore Perry
and the Opening of Japan" (ERL
118A) which tells the story of Perry's
successful endeavor to establish trade
relations with the Japanese nation.
This recording is accompanied by
"Teddy Roosevelt and the Rough
Riders" (ERL 118B). This rollicking
story begins with the recruiting of
men for the "Rough Riders," their
training is recounted as are the diffi-
culties of their journey to Cuba. We
hear the story of the charge up San
Juan Hill and finally are apprised of
the return of the troop to the United
States. The story is told through the
eyes of the correspondent who accom-
panied them, Richard Harding Davis.
Of particular interest on this re-
cording is the use of Teddy Roose-
velt's voice— or an old recording of it.
In the recording, which may have
great instructional values for the alert
teacher who wants to challenge her
class, Mr. Roosevelt begins a short
statement with "The principles for
which we stand . . . ." and clearly
summarizes his belief in the rights of
the common man.
Mature high school students, col-
lege students and adults will find
pleasure and satisfaction in hearing
the superior recording of "The Pic-
ture of Dorian Gray" (Caedmon 277
Fifth Avenue, New York 16) which
has recently been released. In this,
excerpts from the novel are read by
Hurd Hatfield, the actor who created
the character on the screen. The con-
stant degeneration of the physically
unchanging individual mirrored as
Dorian Gray sees himself through his
own eyes.
This unusual recording can be used
for individual listening, assigned or
voluntary; for enrichment purposes
for gifted students and as a strong
motivation to read the Wilde novel
complete. Although the reading is
perforce reduced to the dimension of
the recording, the moods and char-
acters of the book are faithfully and
expertly communicated.
Frederick Worlock gjives us an ex-
cellent reading of selected Robert
Burns poems in POETRY OF ROB
ERT BURNS (Caedmon Records,
277 Fifth Avenue, New York 17). In-
cluded in this recording are Burns'
"To A Mouse," "Mary Morison," "For
'a That," "To A Louse," "Tam C-
Shanter," "Sic a Wife as Willie Had,"
"The Banks o' Doon," "John Ander-
son, my Jo" and "Auld Lang Syne."
Most, or all of these poems are read
in secondary school English classes—
and this performance can add greatly
to the pleasure of listening— and learn-
ing—about Burns.
On the "flip-side" Charles R. M.
Brooks, a Glasgow schoolmaster, reads
"Sir Patrick Spens," "Edward, Ed-
ward," "The Wee, Wee Man," "The
Wife of Usher's Well," "The Twa
Corbies," "The Lament of the Border
Widow," "Get Up and Bar the Door"
and other of the well-known SCOT-
TISH BORDER BALLADS. Each of
these recordings is excellent and, al-
though for a broad audience including
home listeners and library patrons, has
specific classroom applications of no
mean import.
Hallmark Recordings Ltd. (81
Grenville Street, Toronto 5, Canada)
offers the very interesting and useful
"Folk Songs of Canada" which can be
used most effectively in upper elemen-
tary and junior high school classes
studying Canadian history, folklore
and customs. This single twelve inch
(33 1/3 rpm) recording contains nine-
teen recordings, some in French, in-
cluding such titles as "Blood on the
Saddle," "Dans Tous les Cantons,"
"The False Young Man," "Vive La
Canadiennel" and "Brave Wolfe."
Canadian folk songs spring from the
many sources which are the Canadian
people. Each group has made its con-
tribution and many are represented
in the recording, including the Indians
and Eskimos who inhabited Canada
before the white man came, the habi-
tants who sang their way westward
and who cleared the farms of the St.
Lawrence valley, the explorers (French
and English) who struggled their way
across the continent, the fishermen of
the eastern seaboard, the pioneer set-
tlers and sodbusters, the sailors and
others who have made our neighbor
to the North.
This album offers a good idea of
the richness and variety of the Ca-
nadian national folk heritage. Here
are the songs of soldiers and lovers,
lullabies and ditties, ballads and dance
tunes. Here are represented the com-
bined French, English and American
background which is Canadian culture.
Secondary school and college lan-
guage teachers will be interested in
GERMAN STUDENTS' SONGS
(Folkways Records FW 8788-117
West 46th Street, New York City).
These, sung by Ernst Wolff who ac-
companies himself on the piano, in-
clude many old favorites which stu-
dents will recognize and will enjoy
both hearing and singling.
608
Educational Screen and Audiovisual Guide — November, 1959
NO TIME FOR SERGEANTS
(Libraphone, Box 215, Long Branch,
N. J.) is one of the newer straight
readings which, ahhough intended pri-
marily for use by ill and sight handi-
capped people, may also be used for
pleasure listening by others. This re-
cording is similar to the special re-
cordings made available to the blind
in that it is recorded on twelve inch
discs at 16.7 r.p.m. It is different in
that it is also available for purchase
and for general use. Mac Hyman's best-
selling novel was widely acclaimed, the
adaptation produced on Broadway
was a "hit." This is a complete reading
of the adventures and misadventures
of Will Stockdale, the easy - going
draftee who just wanted to get along
with everybody. William Lanteau, who
reads the book, portrays a simple, lik-
able mountaineer who delights in
helping others and who just wants to
serve in the army if that is what he is
told to do. He has no particular ambi-
tion but "live and let live," no par-
ticular drive and is completely naive
in his dealings with others— soldier and
civilian alike.
The reading is well done. In order
to contain the reading in six sides,
sometimes it seems paced too fast for
the listener. Still, it is a desirable addi-
tion to many loan type collections —
in secondary schools and colleges as
well as in public libraries.
Finally, you will be interested in
GREAT NEGRO AMERICANS,
which features brief summaries of the
lives and contributions to the general
welfare of such outstanding negro
Americans as Mary McLeod Bethune,
Dr. Daniel Hill Williams, Jess Owens,
Louis Armstrong, Marian Anderson,
John H. Johnson, A. Philip Randolph,
Robert A. Cole, Charles C. Spaulding
and Dr. Ralph Bunche. These dis-
tinguished Americans are noted for
their contributions to the American
way of living, and these are summar-
ized in the recording narrated by
Frederick O'Neal and Hilda Sims. This
excellent, inspirational material is
published by World Specialties, Inc.
(140 West 31st Street, New York).
Although it lacks examples of the art
of Louis Armstrong and Marian An-
derson, as well as the voice of Ralph
Bunche, all of which would lend it
greater authenticity, the recording may
be used effectively for the presentation
of information about these particular
individuals. This excellent recording,
or portions of it selected by the in-
structor, may be effectively used in
secondary school and college classes
in modern history and sociology to
"kick off" discussions relating to cur-
rent problems.
HOW TO MAKE PROFESSIONAL
AUDIO
VISUAL
PRESENTATIONS!
310 RECORDER-REPRODUCER
WITH the built-in CONTROL CENTER
JusI press the Control Center
button — this records an inaudible
signal on the tope where a slide
change is required. On playback,
these signals operate the slide
projector automaticall/. Sight
and sound are always together!
Now you can make audio-visual presentations with the same
sharp timing and smooth flow as those prepared by
professional studios. The Ekotape 310 Recorder-Reproducer
makes it exceptionally simple — you can prepare
a complete program right at your desk !
This specially designed tape recorder has the exclusive
Control Center that keeps your taped message and the slide
(or strip) projector in constant synchronization —
automatically. There's no "next slide, please," no "beep" or
tone signals — no chance for error. From start to finish,
it runs through without any attention ! And, if you wish to
modify the program, the tape portion is easily adapted
to changes in slide or film sequence.
Call your Ekotape dealer for a demonstration in your
classroom — or write direct for literature.
ELECTRON IC S
WEBSTER
fronlLnod.. K-tSA
DIVISION
ELECTRIC
RACINE ■ WIS
th year
Educational Screen and Audiovisual Guide— November, 1959
609
CHRISTMAS
PROGRAMS
Christmas programs in your
church will be greatly
enriched with these colorful,
inspirational filmstrips. The
true message of Christmas
IS presented in many new
and effective ways.
Filmstrips for all ages, in
beautiful color, with sound,
and SO EASY TO USE.
WHEN JESUS
WAS BORN
(Kirulrrfiarten)
4, filmstrips in
color, with
records . . $19.50
WHERE JESUS
WAS BORN
iVriinarij)
LAND OF
JESUS BIRTH
(iimtor)
Kach films-trip in
color. $5.25
Record, $2.00
STORIES
ABOUT OUR
CHRISTMAS
CAROLS
STORIES
ABOUT OUR
CHRISTMAS
TRADITIONS
Each filmstrip,
in color, with
record .. $10.00
<* :;:»
are easy
to use!
THE
CHRISTMAS
RIDDLE
A PONY FOR
CHRISTMAS
Kach filmstrip,
in color, with
record . . $10.00
Yes, a truhj Merry
Christmas .^euson
is your.s- luith
FAMILY
FILMSTRIPS.
See your nearest Family
Filitistrips dealer, or
write for information.
FAMILY FILMSTRIPS
5823 Santa Monca Blvd.
Hollywood 38, Cali
Please send FREE catalog of filmstrips and
name of nearest dealer.
Address.
City
A-V
In the Church Field
by William S. Hockman
Helen vs Ethyl Alcohol
Since repeal, which was to free the
country of saloons and drunks, the
grand strategy of the beverage al-
cohol industry has been to keep the
attention of citizen, doctor, lawyer,
church and clergy riveted upon the
alcoholic. In effecting this shift from
cause to effect the liquor interests
have been clever and singularly suc-
cessful in face of the general Ameri-
can bent to consider causes before
symptoms.
We have all seen the "mean-mama"
thesis elaborated in books and films.
Us companion is the "un-loving wife"
theory of alcoholism. This is the line
of argument in the film, Understand-
ing Heart.
The user's guide for this film says,
while it "was produced as television
entertainment, its insights into al-
coholism, marriage relationships, and
Christianity (evenl) make it extremely
valuable for church groups. Realizing
the film's uses. Proctor and Gamble
has made prints available for church
distribution."
For a service fee, which is quite
reasonable, this film can be secured
from the Methodist Publishing House,
Nashville, Tenn., and its branches in
twelve of the leading cities of the
U. S.
.At the end of the film, Loretta
Young summarizes by saying that
"understanding is a two-way street."
However, in the film it is Helen, wife
of alcoholic l,ou Mason, who does
most of the walking. She does not
understand him, trust him, and love
him, indeed, as she should. This
being the case, things get worse in
their relationships. Lou deterioriates
under the hammer blows of alcohol
because Helen's love can't hold him
together. What a phony thesis! Al-
cohol, a hydrocarbon narcotic power-
ful enough to destroy the strongest
men, disintegrate the most adhesive
human relationships, and corrupt the
soundest society, comes off without a
scratch of blame. The powerful in-
dustry that aggressively promotes its
consumption by all ages is not remote-
ly related to the problem. Helen, the
wife, is handy, so Ethyl .Alcohol goes
blameless. This is Part One of the
film.
Now in part two there is an up-
turn. The couple next door, one a
former alcoholic, comes to the rescue
by offering understanding and by get-
ting Helen and Lou into Al Anon.
Of course, un-loving, misunderstanding,
and suspicious Helen is kept in a bad
light right to the end of Act Two
while her thawing husband absorbs
by social osmosis not only the strength
to do right but to act prematurely
noble.
I am sure that we need to see this
film. We need to see it but not accept
its tliesis. Of course something should
be done to help the alcoholic. This
is the job of citizen and Christian. It
is also the job of responsible citizen
and sincere religionist to go after the
cause; to deal with the producer of
victims. The alcohol-cult must be
dealt with. That's central. Concentra-
tion upon effects, to the total neglect
of cause, suits the liquor industry to
a T, but is also fatal folly.
If this film can concentrate the
attention of the church and com-
munity upon its central tasks in re-
spect to the evil of alcohol, then I
recommend it heartily. If it advances
the ends and objectives of the grand
strategy of the irresponsible liquor in-
terests of the country, I most certainly
do not commend it but on the other
hand deplore its original production
and its present distribution.— WSH
Utilization Report
The first item to catch my attention
in the AV utilization report from the
Woodside Methodist Church, 8750
Georgia Ave., Silver Spring, Md., was
"7 failures." Miss Esther Fox, Director
of Christian Education, not only be-
lieves in recording the total number
of AV usages but also in keeping track
of AV failures. She even gives the rea-
sons for these failures — 2 machine
failures, 1 human error, S changes of
plans, and one time the film itself just
did not arrive.
Turning to the positive, she reports
that the 43 showings which came off
were distributed among the media as
610
Educational Screen and Audiovisual Guide — November, 1959
follows: 30 filmstrips; 2 films; 2 seu of
slides. These were all in classrooms.
In addition to this, 7 films were used
with parents' groups and one filmstrip
and one set of slides were used in eve-
ning youth meetings.
Her records also show that the 4S
showings were distributed as follows
among the various groups of the
church: Kindergarten 7; Primary 10,
Junior 11; Youth 6; adult classes 2;
parent groups 7. When this material is
viewed from the standpoint of broad
topic classifications it falls into the
following: God's World, 6; Bible Con-
tent, 5; Biblical background 3; mis-
sionary information 3; questions of
Christian action 5; mental health 2.
This report runs for the period of
March 8 through July 5, 1959, and in
this period there were two seasonal
emphases, the first Easter, and the
second the Vacation Church School.
She reports that other uses were made
of the AV equipment during this
period by the Scout groups and by
groups of women, but for these no
record is kept.
This department would be pleased
to receive utilization reports of this
type from time to time and will try
to find space in this department for
their publication.
Producer Becomes User
-Many church people know The Rev.
James K. Friedrich, and just about all
the A-V people of the churches know
him as the president of Cathedral
Films. We doubt if many people know
that he is also a teacher of children
and a user of his ovwi and other audio
and visual materials. Across his whole
producing career he has been close to
the church and its children. A great
church grew out of the children who
came to see religious pictures which
he showed in his backyard. The
parents came to see what interested
the children of the neighborhood so
much, and he challenged them to start
a church school and led them in the
work. Out of it grew what is today
a great and influential church. Thus
when "Jin™" tall«s about materials and
what they are good for he is speaking
out of vast experience and deserves to
be heard.
With his permission, we want to
share two paragraphs from a recent
letter. He is one of the ministers of the
All Saints Church:
"I had a wonderful experience one
Sunday at All Saints in Beverly Hills
with 21 little children from the first
and second grades using Little
Hiawatha from the "Tales of Jiminy
Cricket" series. As you know, this
series has the theme 'being The
Church.' The children were fascinated
by the picture. I had no disciplinary
problem, everyone being completely
absorbed in the picture itself. It was
the discussion which followed that
amazed me. I discovered that with
this tool it was possible to put some
great theological truths into the minds
of little children when they ought to
be absorbing these ideas.
"As the little children began to re-
tell the story they discovered that
when Little Hiawatha found that the
little rabbit didn't want to fight him
even if he gave him a fair chance, then
he didn't want to fight the little rabbit,
and the community of the forest took
him into their fellowship. This is the
way the church works with indi-
viduals. Children can make the trans-
fer and understand the true function
of the church if it is presented in this
way. Then too, those who were mem-
bers of the forest family were animals
of all kinds and colors. It didn't make
any difference who they were. They
were now all a part of a great fellow-
ship, as was Little Hiawatha, and
when he got into trouble they helped
him. This again is the purpose of the
fellowship. So you can see there is a
great opportunity to teach the funda-
mental lessons of the Christian faith to
little children with these wonderful
A-V tools."
Filmstrip Notes
The JIMINY CRICKET series by
Cathedral Films, Inc., Burbank, Calif.,
is in color; has LP records; utilization
guides; and the famous Walt Disney
type of art. There are six titles in
Series I: The Tortoise and The Hare;
The Brave Little Tailor; Little Hia-
watha; Pluto's Fledgling; The Ugly
Duckling; and A Ducky Decision. The
color cartoons are enhanced by back-
ground music and Jimmy Cricket nar-
rates each tale — which tries to tie in
some aspect of the Gospel as well as
entertain. Excellent technical quali-
ties; good utilization possibilities in
vacation church schools; in week-day
schools, in clubs of all kinds; in camps;
and in church school by those who
favor this indirect and ingratiating way
of presenting moral and religious
truths. Set price, $41.85.
Extended comments are not possible
in the space available, and I shall use
three quality ratings: excellent, good,
fair. We regret that we can't justify
these evaluations.
Mary's Pilgrim Thanksgiving is a
34-frame, full color art, captioned film-
strip telling of a Pilgrim girl's adven-
tures on the first American Thanks-
giving in the fall of 1621. The picture*
are good; the captions fine; the whole
job useful with Juniors in church and
school when trying to make real the
times and origin of the first Thanks-
giving. The price is |6.00; producer is
SVE, 1345 Diversey Parkway, Chicago
14, 111.
Another SVE production is Bar-
bara's Happy Christmas. In 40 frames
of good color photography and a nicely
recorded script, this filmstrip tells how
Barbara, a seven-year-old, was taken
from a children's home by a family for
Christmas. It will be useful with chil-
dren, to show them how fortunate
that they have homes; useful with
adults to show them how much love
means to children and how they must
share it. LP record plus guide is $8.50.
Recommended.
SYLVANIAtCERAMlClBLUE TIP
PROJECTION LAMPS ...for all makes . . . all types . . . in all sizes
Use a Sylvaiiia Ceramic Blue Top
in your projector . . . your slides
and movies deserve the best!
^SYLVAN I Al
GENERAL TELEPHONE t ELECTRONICS
New Syivania Ceramic Blue Tops are avail-
able in all standard sizes for any projector
... to fill your exact requirements for
clear, brilliant projection.
Blue Tops offer theie superior qualities:
Brighter . . . Ceramic Blue Tops won't scratch,
chip or peel like ordinary painted tops . . .
machine-made filaments assure pictures bright
as life.
Cooler . . . Ceramic Blue Top is bonded to the
glass for improved heat dissipation . . . cooler
operation assures longer lamp life.
Longer Lotting . . . Exclusive Syivania shock-
absorber construction protects filaments from
vibration damage.
Sylvania Lighting Products
Division of .Syivania Electric Products Inc.
' 1740 Broadway, Now York 19, N. Y.
world leader in photographic lighting
Educational Screen and Audiovisual Guide — November, 191)9
611
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: (P) — producers. Importers. (M)— monufocturors. (D)— doalors, distributors, film rental librorles, projection services.
Where o primary source also offers direct rental services, the double symbol (PD) appears.
COLOR FILM DEVELOPING & PRINTING
Walt Sterling Color Slides
224 Haddon Rood, Woodmero, I. I., N. Y.
Authorized "Technicolor" dealer
FIIMSTRIPS
FILMS
Inc.
(PO)
Association Films,
Haadquartors:
347 Madison Ave.. N. Y. 17, N. Y.
Regional Libraries:
Broad at Elm, Ridgefield, N. J.
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., San Francisco, Col.
1108 Jackson St., Dollas 2, Tex.
Australian News and Information Bureau (PD)
636 Fifth Ave., New York 20, N. Y.
Bailey Films, Inc. (PD)
6509 De Longpre Ave., Hollyv/ood 28, Col.
Bray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Coronet Instructional Films
Coronet BIdg., Chicago 1, III.
(p)
Family Films, inc. (PD)
S823 Santo Monica Blvd., Hollywood 38, Calif.
Ideal Pictures, Inc. (D)
Home Office:
58 E. South Water St., Chicago 1, III.
Branch Exchanges:
1840 Alcotroz Ave., Berkeley 3, Col.
2408 W. Seventh St., Los Angeles 57, Col.
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, MIomi 32, Fla.
52 Auburn Ave., N.E. Atlonto 3, Go.
58 E. South Water St., Chicago 1, III.
2204 Ingersoll, Oes Moines 12. la.
614 — 416 So. 5lh St., Louisville 2, Ky.
1303 Prytonio Street, New Orleans 13, Lo.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Moss.
15924 Grand River Ave., Detroit 27, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
1402 Locust St., Konsos City 6, Mo.
3743 Grovois, St. Louis 16, Mo.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12lh St., Cleveland 14, Ohio
West Penn BIdg., Suite No. 204, 14 Wood
St. Pittsburgh 22, Pa.
1201 S.W. Morrison, Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dollas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Va.
1370 S. Beretonio St., Honolulu, T.H.
International Film Bureou (PD)
57 E. Jackson Blvd., Chicago 4, III.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Pork, N. Y.
Moguil's, Inc. (D)
112-14 W. 48th St., New York 19, N. Y.
United World Films, Inc. (PD)
1445 Pork Ave., New York 29, N. Y.
542 S. Deorborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryan St., Dollas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
Broadman Filmstrlps (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Children's Reading Service
1078 St. John's Ploce, Brooklyn 13, N. Y.
Curriculum Materials Corporation (PD)
Headquarters Office
119 S. Roach St., Jackson, Miss.
Regional Offices
1319 Vine St., Philadelphia, Po.
10031 Commerce Ave., Tujungo, Colif.
14-20 Glenwood Ave., Raleigh, N. C.
Family Filmstrlps, Inc. (PD)
5823 Santo Monica Blvd., Hollywood 38, Colif.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Society for Visual Education (PD)
1345 Diversey Parkway, Chicago 13
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lone, Floral Pork, N. Y.
31 Union Square West, New York 3
Visual Education Consultants, Inc.
VEC Weekly News Filmstrlps
2066 Helena St., Madison, Wis.
(PD)
FIIMSTRIP, SLIDE & OPAQUE PROJECTORS
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
DuKane Corporation (M)
St. Charles, Illinois
Graflex, Inc. (M)
(SVE Equipment)
Rochester 3, New York
Viewlex, Incorporated (M)
35-01 Queens Blvd., long Island City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicogo 80, III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Banner & Flag Company (M)
224 (FS) Haddon Rd., Woodmero, L.I., N.Y.
All sizes — immediate delivery
GLOBES — Geographical
Denoyer-Geppert Company (PD)
5235 Rovenswood Ave., Chicogo 40, III.
BIOLOGICAL MODELS « CHARTS
Denoyer-Geppert Company
5235 Rovenswood Ave., Chicago 40, III.
LABORATORY SERVICES
Byron, Inc.
1226 Wisconsin Ave., Woshington, D. C.
Complete 16mm & 35mm loborotory services.
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicogo 6, III.
MOTION PICTURE PROJECTORS & SUPPLIES
Graflex, Inc. (M)
(Ampro Equipment)
Rochester 3, N. Y.
Bell & Howell Co. (M)
7117 McCormick Rood, Chicago 45, III.
Eastman Kodak Company (M)
Rochester 4, New York
Moguil's, Inc. (D)
112-14 W. 48th St., New York 19, N. Y.
Victor Division, Kalart Co. (M)
Ploinville, Conn.
MAPS — Geographical, Historical
Denoyer-Geppert Compony
5235 Ravenswooa Ave., Chicago 40, III.
MICROSCOPES & SLIDES
Denoyer-Geppert Company
5235 Ravenswooa Ave., Chicago 40, 111.
PRODUCTION EQUIPMENT
Camera Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
Florman & Babb (MD)
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD)
602 W 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Col.
RECORDS
Children's Music Center
2858 W. Pico Blvd., los Angeles 6, Calif.
(send for free catalogs)
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Folkways Records & Service Corp.
117 W. 46th St., New York, N. Y.
Music Education Record Corp. (P)
P.O. Box 445, Englewood, N. J.
(The Complete Orchestra)
RECORDERS — PLAYERS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
Graflex, Inc. (M)
Rochester 3, N. Y.
Radiant Manufacturing Co.
8220 No. Austin Ave., Morton Grove, III.
SLIDES
Key: Kodachrome 2x2. J'A x 4'/4 or larger
Keystone View Co. (PD-4)
Meodvilie, Po,
Meston's Trovels, Inc. (PD-3)
3801 North Piedras, El Paso, Texas
Walt Sterling Color Slides (PD-3)
224 lES) Haddon Rd., Woodmero, L.I., N. Y.
4,000 slides of teacher world travels
SOUND SYSTEMS
Allied Radio Corporation (MD)
100 N. Western Ave.. Chicogo 80, III.
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Newark,
N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon,
Ohio
i
612
Educational Screen and Audiovisual Guide — November, 1959
New Equipment and Materials
For addresses of the sources supplying
information on which these listings are
based, refer to Directory of Listed
Sources, page 622. For more information
about any of the equipment announced
here, use the enclosed reader service
postcard.
NEW EQUIPMENT
CAMERAS: . Movie, . TV
Electric eye, zoom lens, 8mm, motion
picture camera is battery driven, has
through-the-lens viewing/focusing.
$199.50; carrying case and handgrip
$14.95. KONICA.
For more information circle
No. 101 on return postal card.
CAMERA ACCESSORIES
Startech Closeup Camera (additional
data). Adaptation of the Kodalc Star-
flash for closeup worlc offers 2
apertures: "red" f/64 virith matching
7-plus diopter "red" portrait lens
talcing half lifesize at 4"; "green"
f/27 with 3 plus lens taking approxi-
mately l/6th lifesize at 12". Used in
combination experimentally a 1.1
image was obtained at 2". KODAK.
For more information circle
No. 102 on return postal card.
PROJECTORS: Still
Automatic 2x2 Slide Projector features
(12 ft.) remote-control automatic ad-
vance, reject or hold; 5 to 60 second
intervals; changeable while showing;
500-watt proximity-reflector lamp;
45-slide trays; Model "990" with
remote controlled automatic timer
$94.50; without timer $64.50; accessory
carrying case holds timer and 3 trays
$14.95. REALIST
For more information circle
No. 103 on return postal card.
"Projectolab", overhead and micro-pro-
jector, a teacher-designed, limited
field and power. Complete with
80mm f/3.5 and 28mm f/1.2 lenses,
(the latter for microslide projection)
$39.50. Carrying case and a variety of
plastic cells, slide, etc. available.
EDMUND.
For more information circle
No. 104 on return postal card.
SOUND EQUIPMENT &
ACCESSORIES
Ampex amplifier-speaker systems.
Model 303, reportedly identical to
that in the Ampex Signature Con-
soles costing $2600, provides a 30
watt amplifier (60 watts peak) and
3", 8" and 15" speakers requiring a
7 cu. ft. enclosure space, $285.50.
Model 302, 15 watt (30 peak) ampli-
fier, 3" and 12" speakers requiring
2 cu. ft. enclosure, $174.50. AMPEX.
For more Information circle
No. 10.5 on return postal card.
Classroom TV Receivers described in
last month's issue are priced: 24"
219; 21" $189; mobile school stand
$29. 30-day free trial offer, all ex-
pense paid. It is claimed 2,000 schools
use these units. TRANSVISION.
For more Information circle
No. 106 on return postal card.
Dual 30-watt Stereo Amplifier, two
amplifiers on one compact chassis,
with power supply and metered ad-
justments common to both for econ-
omy and elimination of tube match-
ing. MARANTZ.
For more information circle
No. 107 on return postal card.
28-watt stereo amplifier features an in-
put paralleling switch for instant
change from stereo to monophonic
operation; single-knob balance, stereo
reverse and rumble filter. Five in-
puts per charmel; two tape recorder
outputs permit off-the-air stereo re-
cording. Model KN728 $82.50.
ALLIED.
For more Information circle
No. 108 on return postal card.
10-Channel Language Lab — Transis-
torized amplifier (3"x8" flush
mounted) and control console re-
portedly permits selection from
among up to 10 sources, and two-way
direct teacher-pupil individual con-
tact. RCA.
For more information circle
No. 109 on return postal card.
Two Stereo Amplifiers. Model G-7700
series, 56 watts (28 per channel)
$189.95; Model G-7600 series, 40 watts
(20 per channel) $139.50. Feature dual
concentric bass and treble controls,
compensating for speaker differences
acoustic conditions; a contour control
for greater bass response at lower
loudness levels, rumble filter. The
7700 series also has scratch filter
speaker phasing switch. GE-RAD.
For more information circle
No. 110 on return postal card.
"Wide Screen" TV Receiver Designed
with tamper-proof controls especially
for classroom use in either broadccist
or closed circuit reception. "The
Scholar" a special classroom model.
HOFFMAN.
For more Information circle
No. Ill on return postal card.
OPTIVOX
i LIGHTWEIGHT PORTABLE EASEL
rhe newest thing for visual aid is this lightweight, portable
Optivox easel. 29" x 39'/2" steel board finislied in "rite-
on" green, adaptable for chalk, charts, or magnets. Alumi-
num legs fold to convert from 70" floor easel to table
model. Net weight, 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Onfjr $44.95
Carrying case and lamp fixture are extra equipment.
f
2310 EAST DOUGLAS
PIXMOBILE
PROJECTION TABLE
Save time... save storage space. Prepare
your visual presentation In advance on the
portable Pixmebile, roll it in, show it, store
your equipment on it. Sponge rubber top,
large enough for both movie and slide pro-
jector. Has 4" wheels, equipped with brakes
that hold on incline. Vibrationless. Several
models and heights. 42" tobi* enfy $32.95.
THE ADVANCE FURNACE CO.
WICHITA, KANSAS
Educational Screen and Audiovisual Guide — November, 1959
613
A film for all audiences, with ipcclol Interest for
folk music groups, students of music, folk schools,
social study courses.
16 mm Sd Block t White. Running Time: 11 Min.
Rentol: $3.00 Sole: $S0.00
SEND FOR OUR LATEST CATALOG OP
OUTSTANDING EDUCATIONAL FILMS.
CONTEMPORARY FILMS, INC.
Dept. ES, 247 W. 2Slh St., N. Y. 1, N. Y.
ORegon S-7220
Midwest Officei
614 Dovis St., Evanston,
DAvis 8-2411
MISCELLANEOUS EQVIF.
Aluminum Coated Dim-out Curtains.
Flame resistant drapery material,
reportedly designed especially for
schoolroom light-control, features
aluminum surfacting toward outside
to deflect 50% of solar heat when
completed clo:ed, without completely
darkening the interior. Four solid
pastel colors — beige, turquoise, blue
and yellow. Washable. "Ivora" vinyl
darkening drapery is obtainable from
local drapery fabricators. DUPONT.
For more Information circle
No. 112 on return postal card.
Chalkboard Illumination Fixtures that
give an even light over the entire
surface of the board. 4 ft. section with
one 40- watt fluorescent tube $29.41;
FULL-COLOR2x2" SLIDES
KODACHROME
TRANSPARENCY
PROCESSED BY KODAK
>IVaOX AG a3SS3DOad
AON3dVdSNVaX
BkNIOHHOVaOX
TO AAAKE YOUR BIOLOGY TEACHING
EASIER AND MORE EFFECTIVE
• A new and outstanding series of beautiful Kodachrome Slides are now avail-
able for your audio-visual program.
• Each slide has the specific aim of imparting a definite bit of knowledge.
• A 36-page Manual is provided that explains each slide in detail.
• Write for our brochure in color that lists over 700 unusual 35-mm. slides that
cover every phase of Biology . . . plant and animal structures, physiology,
functions, and classification of all major groups.
A SELECTED SET OF 170 SLIDES WITH MANUAL — $85.00
SCIENTIFIC SUPPLIES COMPANY
D«partm«nt ES
600 Spokane Street, Seattle 4, Washington
SertJifig education, science 6- industry for more than a third of a century.
80 ft. section with two tubes $46.61.
SOLAR.
For more information circle
No. 113 on retarn postal card.
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
f% — filmstrip
si — slide
rec — recording
LP — 33-1/3 r.p.m. microgroov* record
min — minutes t running time)
fr — frames (filmstrip pictures)
si — silent
sd — sound
R — rent
b&w — black fr white
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH — Senior High
C — College
A — Adult
■—reviewed in AUDIO CARDAL06
ARMED FORCES
CIVIL DEFENSE
X Minus 80 Days mp UWF 30 min. col.
$177.83. The preparation and launch-
ing of a satellite by the U. S. Army
at Cape Canavarel is shown to re-
reflex !
New
16mm
CINE
From Palis!
Pathe'
Webo "M" Camera
Continuous Reflex Viewing— Directly
Through Shooting Lens!
Variable Speeds— 8 to 80 Frames
Per Second!
Variable Shutter— from Closed to
180"! No Parallax Worries!
Motorization Provision: Accessories,
Time Exposures— Frame at a Time!
FREE CATALOG — 132
Pages of Photo Equipment
62nd ANNIVERSARY
Greatest Lens Offerings!
Cameras • — Regular, Indus-
trial and Scientific! En-
largers — Solar etc.! Light-
ing, etc.! Accessories —
Write to:
BURKE & JAMES,
32IS-Wabasli Ctiicago 4. Illinois
614
Educational Screen and Audiovisual Guide — November, 1959
quire almost three months of meticu-
lous planning. SH C A.
For more information circle
No. 114 on retorn postal card.
ARTS & CRAFTS
Make Color Your Business — With The
Ektacolor System mp £K 16min col
loan to professional and commercial
photographer groups. Advantages of
the color negative process demon-
strated; survey of five markets. A.
For more information circle
No. llii on return postal card.
BUSINESS EDUCATION
Cash Retristering for Quick Service sfs
MERCHANDISER 19min 92fr col $10.
Mechanics of keyboard manipulation;
handling single and multiple pur-
chases, exchanges and errors; how
to give change; detection of counter-
feit money; collection of taxes. SH-A.
For more information circle
No. 116 on retorn postal card.
CINEMA ARTS
Moonblrd mp HARRISON lOmim col
$120. Winner best cartoon awsurd
Venice 1959. Two children slip out at
night to catch a bird. Bosley Crowther,
NY Times critic, calls it "the cutest
animation in the modern style that we
have ever seen." Pri-A.
For more information circle
No. 117 on retorn postal card.
The Tender Game mp HARRISON Vmin
col $120. Animated abstract shapes
and colors endeavor in graphic terms
to relate the drama of two people
falling in love. New York critics
praise it as a "provocative and com-
pletely sophisticated approach to
animation. C A.
For more information circle
No. 118 on return postal card.
EDUCATION
Beginning Phrase Reading 3mp C-BEF
ea 6 min b&w set (3) $76. This be-
ginning set, an addition to earlier
series, starts with a 100 words per
minute rate instead of the 180 of
the intermediate set. White letters
on black screen. The earlier Intro-
ductory film applies equally to all
three series. Intended for the slower-
than -average or post-remedial reader.
TT. Special classes.
For more information circle
No. 119 on return postal card.
GUIDANCE: Personal
Older Teens and Dating 4sfs FAMILY
Beloved
(^Uf^_
characters In new
Sound
Filmstrips
study guides show
religious teaching
applications. Send
for FREE master study guide
Cathedral ^ihnsirips
now in
O'f" 2/ . 2921 W..I Alam.do A.
• ., Burbonk, Colif.
col with 2 LPS set $25.50 indiv fs
@ $6.50 rec (2 subjects) & $3.50.
Going Steady (54 f r) ; Falling In Love
(51fr); Conduct on a Date (49fr);
When Should I Marry? (45fr). SH C.
For more Information circle
No. 120 on retorn postal card.
Younger Teens and Dating 4sf s
FAMILY col set 4sfs with 2 rec $25.50;
indiv fs @ $6.50; rec (2 subjects)
@ $3.50. First Dates (42 fr); Whom
Do I Date? (43 fr); How To Act on
a Date (44fr); Is It Love? (47fr).
JH SH.
For more information circle
No. 121 on return postal card.
HEALTH, SAFETY
The Cancer Challenge to Youth sfs
CANCER 65fr 7" 33.3rpm 2 sides
script col loan from local Cancer
Societies or ACS division office.
Normal and abnormal cells; nature.
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipment. Stereo, Hi-Fi audio,
school sound systems, training kits, elec-
tronic parts.Writefor value-pocked Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
i
Si
TALK t,»m *•>■' VCIftN
-.»% yo-r <«.xkly
TrflWRITTEN MESSAGED
RAOIO-MAT SLIDES
•CCIM MO MMTtTltTI
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
•
i»i Suiio»trMn[S<i!!ii 5
Regular size VUxi or the New Duplex 2x2.
Sold by Audio - Visual, Photo & Theatre
Supply Dealers. For FREE SAMPLE writo—
RADIO-MAT SLIDE CO., Dept. V,
222 Oakridga Blvd., Daytono BetKh, Flo.
Rugged
construction
plus
ease of
handling i|
equals . . .
Everyone working with audio-visual equipment
l<nows that your best buy is the best you can
buy! In the case of projection screens, that's
Da-Lite ... a full line of wall-type and tripod
models with exclusive features developed over
the past 50 years by men who specialize in
improved picture projection. See the all-new
Da-Lite Jr. Electrol-the finest electrically-oper-
ated medium-sized wall screen ever produced.
Your Da-Lite A-V dealer will gladly demonstrate!
TC^tC^ t<^cC<!Uf !
For comoiete
information on Da-Lite
Vidiomaster Screens
and name of Da-Lite
Franchised A-V
dealer near youl
Vidiomaster A
Specially engineered
for use by
schools and industry
Da-Lite
SCREEN COMPANY
Warsaw, Indiana
Educational Screen and Audiovisual Guide — November, 19.'i<)
615
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
IVrite tor illustrmltd
catmlog
AUDIO-MASTER
1 7 E. 45Mi St., New YDrk
SCIENCE CONCEPTS
in MIS motion pictures
CONCEPT: Nature's "Alarm Clocks"
Cicada -
The Insect Metliuselah
The precise timing of the cicada's
emergence from its burrow in the
ground after seventeen years is simply
presented. The stages of metamor-
phosis, the dramatic emergence, the
interesting sound producing organs of
the male and the ovipositor of the
female are clearly pictured.
Junior High, Senior High
16mm sound, color, 12 minutes
Write for preview and catalog
MIS material qualifies for pur-
chase under provisions of the
National Defense Education Act
of 1958.
MOODY INSTITUTE OF SCIENCE
Box 25575
Los Angeles 25, California
causes and treatment; research; in-
dividual protective measures. JH SH.
For more Information circle
No. 123 on return postal card.
INDUSTRIAL ARTS
(IncI graphics)
Electra Newsreel mp LOCKCAL 20min
col loan. A four prop-jet engine plane
that climbs fully-loaded to 15,000 feet
in 10 min. Promotional presentation
of passenger appeal features, design
refinements, world tour. Available
also with sound track in Spanish.
SH A.
For more Information circle
No. 133 on return postal card.
INDUSTRY, TRANSPORTATION
Story of West Coast Lumber (revised)
sfs SVE col si (captioned) free. The
lumbering industry from forest to
mill. JH.
For more information circle
No. 124 on return postal card.
Submarine Cable Development mp BEL-
TEL tSmin col loan. The work of
mechanical engineers in designing and
developing underwater communication
systems. SH C
For more information circle
No. 125 on return postal card.
Transistors: Low Frequency Amplifiers
mp UWF 15mln b&w $29.79. Appli-
cation in common base and common
emitter amplifiers. SH C
For more information circle
No. 126 on return postal card.
LITERATURE, DRAMA
From Leaves of Crass rec POETRY 12"
LP. Five excerpts, plus six from Song
of Myself. Read by David Allen. SH
C A
For more Information circle
No. 127 on return postal card.
Yov Are
while
presenting
Audio -
Visual
programs
DARKENING
FORSE
; & SHADES
Finest materials— decorative colors
Made to fit any size windows
Guaranteed for 10 years
Used throughout the United States
since 1917
Write for literature and fabric samples.
They're free.
MANUFACTURING COMPANY
The Luck of Roaring Camp rec FOLK-
WAYS 12" LP. A baby is born in a
California gold rush camp. Flip side:
Outcasts of Poker Flat; banished un-
desirables marooned together in snow-
storm rise quite nobly to the emer-
gency. Both stories read by David Kur-
lan. SH C A
For more Information circle
No. 128 on return postal card.
Many Moons rec COLREC I 2" LP. James
Thurber story of the princess who
asked for the moon. Elem JH SH. Flip
side: musical adaptation of Alice in
Wonderland.
For more Information circle
No. 129 on return postal card.
Mark Twain Tonight rec COLREC 12"
LB $4.98; stereo $5.98. Hal Holbrook's
one-man Broadway show, includes;
On Smoking, Journalism on Horse-
back, My Encounter with an Inter-
viewer. Flipslde: Huck Battles His
Conscience, How To Be Seventy.
JH-A.
For more information circle
No. 130 on return postal card.
Merchant of Venice rec LEXINGTON
1 2" LP. Excerpts from Act I, Scenes
I, 2, 3; Act III, Scenes I, 2;
Act IV, Scene 1. Narration is em-
ployed to give continuity and mean-
ing to the sequence of isolated
speeches. SH C A
For more information circle
No. 131 on return postal card.
Mr. Pickwick's Christmas rec DECCA
12" LP. Four members of the Cor-
responding Society spend (Christmas
with Mr. Wardle. Read by Charles
Laughton. Flip side: A Christmas
Carol, narrated by Ernest Chappell;
"Scrooge" played by Eustace Wyatt.
SH C A
For more information circle
No. 133 on return postal card.
Much Ado About Nothing 3rec SPOKEN
WORD 12" LP. Original text plus
music and sound effects. As played
by the Gate Theatre Players of Dublin.
SH C A
For more information circle
No. 133 on return postal card.
No Man Is an Island rec DECCA 12"
LP, Readings from Pericles, Donne,
Paine, Henry, Carnot, Webster, Brown,
Lincoln, and Zola — by Orson Welles —
underscores everyman's dependence on
his fellowmen. JH SH C A
For more information circle
No. 134 on return postal card.
m fILM DOCTORS
®
SPECIALISTS
in the science of
FILM
REJUVENATIO
RAPIDWELD Process for:'
• Scratch-Removal
• Abrasions 'Dirt •"Rain"
Send for Free Brochure
rapifi
FILM TECHNIQUE
Founded 1940
37-02C 27th St., Long Island City I.N.Y.
616
2347 Sullivan Ave. • Si. Louis 7, Mo.
Educational Screen and Audiovisual Guide — November, 19.59
Peter Pan rec COLREC 1 2" LP. Adven-
tures in the Never-never Land. Boris
Karloff plays both Mr. Darling and
Capt. Hook. Jean Arthur has the title
role. Pri thru A.
For more Information circle
No. 135 on return postal card.
The Poems of Robert Frost rec DECCA
12" LP. 23 poems read by the author.
SH C A
For more Information circle
No. 136 on return postal card.
The Poetry of Coleridge rec CAEDMON
12" LP. Four poems, including "Ku-
bla Khan," read by Sir Ralph Richard-
son. Flip side: The Ancient Mariner.
SH C A
For more information circle
No. 137 on return postal card.
The Poetry of Keats rec CAEDMON I 2"
LP. Large repertoire of well selected
poems as read by Sir Ralph Richardson.
SH C A
For more Information circle
No. 138 on return postal card.
Robin Hood rec COLREC 12" LP. Dram-
atization of two of the outlaw's en-
counters with the Sheriff of Notting-
ham. Basil Rathbone in the title role.
Flip side: Treasure Island. Elem. JH
For more Information circle
No. 139 on return postal card.
Rootabaga Stories rec CAEDMON 12"
LP. Carl Sandburg reads seven of his
famous stories of the Rootabaga coun-
try. Pri — A
For more information circle
No. 140 on return postal card.
Taming of the Shrew 3rec SPOKEN
WORD 12" LP (3). Completely true
to the printed play, as presented by
Dublin's Gate Theatre Players. SH
C A
For more information circle
No. 141 on return postal card.
Through the Looking Class rec CAED-
MON 12" LP. Joan Greenwood as
"Alice," and Sterling Holloway as nar-
rator. Int — A
For more Information circle
No. 14S on return postal card.
Treasure Island rec COLREC 12" LP.
Long John Silver (Basil Rathbone)
meets up with Jim Hawkins and his
cronies in tale of mutiny, piracy and
buried treasure. (El — A
For more information circle
No. 143 on return postal card.
MATHEMATICS
Understanding Numbers 3mp INDIANA
ea 30min sd b&w $100. Fractions,
demonstrated by wood block models;
rational, decimal and duodecimal frac-
tions compared. Fundamental Opera-
tions, addition and multiplication,
modular and rational arithmetic com-
pared. Short Cuts, via slide rule, lo-
garithms, applications in chemistry and
other sciences. SH C.
For more information circle
No. 144 on return postal crad.
MUSIC: General
Opera and Ballet Stories 6sfs JAM LP col
set (6) strips $28.50, records $21.00.
Indiv. strips $4.95; rec $3.95. Loh-
engrin; The Magic Flute; Aida; The
Barber of Seville; The Mastersingerv;
Coppelia. Captioned. El-A.
For more Information circle
No. 145 on return postal card.
American Folk Songs for Children II &
III FOLKWAYS 7" 45rpm. Impro-
visation, participation, rhythm and ac-
tion songs, sung by Pete Seeger. K-
Pri.
For more Information circle
No. 146 on return postal card.
RELIGION: ETHICS
The Clad Church . . . The Sad Church
sfs CONCORDIA B&W 10" LP. Car-
toon illustration pokes fun at some
faults, serious criticism at others. Con-
trasts the church where all work in
harmony with another less favored. A.
For more Information circle
No. 147 on return postal card.
Clory in the Highest fs CONCORDIA col
$5 with worship service program of
hymns, carols, recitations and readings,
for use with this filmstrip that tell
the story of the Birth of Christ. P-A
For more Information circle
No. 148 on return postal card.
Literacy Unlocking the Bible fs LITER-
ACY col $5 r $2.50. New (1959)
version. The way to make a literacy
and Christian literature program suc-
cessful. SH A
For more Information circle
No. 149 on return postal card.
INFORMATIC SLIDES
With Authentic Commentary
Read — View — Learn
More about the colorful Southwest Indian
country — ancient and modern. Sets of four
35mm color slides with clear documentary
information explaining each slide subject.
Send for list to:
WILLIAM IRELAND DUNCAN FILMS
Western College — Oxford, Oiiio
^
T
FILM
SERVICE
INDIANA
UNIVERSITY
BLOOMINGTON. INDIANA
FOR SERIOUS
TAPE
RECORDING
ON FINE
TAPE RECORDERS
ORR hulii'.fries recommends . .
ferro-sheen tape
note to fit VCnC owners
To insure optimum recording quality
with your machine, ORR Industries
recommends Irish Long Play tape
#602. Send for technical bulletin.
ORR INDUSTRIES INC.
Opelika, Alabama
Educational Screen and Audiovisual Guide— November, 1959
617
#eNfTra n s Flyweight
Professional Transistorized
Electric-Motor Battery-Operated
Portable Field Recorder
Exceeds NARTB Broadcast Standardi
[t)'o
CJieek These Unusual features:
t^Equiv. Playback Input Noise: 0.25 Microvolts.
^ Weight. 8 lbs.; Size: SVzxSx 12 inches.
1^ Overall Gain: 110 db.
y Min. Input Voltage: 30 Microvolts.
1^ Input Impedance: Mike. 50 /200 Ohms.
y Output Impedance: 15,000 Ohms.
1^ Output Level: 2.5 Volts.
»^ Bias Frequency: 90 KG.
t^ Batteries: Dry Rechargeable or Replaceable.
•^ Battery Life: Amplifier 125 hrs. Motor 40 hrs.
^ Construction: Modular Plug-la.,
y Guarantee: Unconditional Two Year.
f Choice of 1, 2. or 3-Speed Models.
y Prices from $386. to $446.
Wfi(e /or complete information (o.
AMPLIFIER CORP. of AMERICA
398 Broadway, New York 13, N. Y.
VU- GRAPH
Overhead
Projector.
It's unique ! Beseler's new VU-GRAPH is the projector
Sou use In a fully lighted room. The picture flashes
VER your head -onto the screen -while YOU face the
class to see who understands, who needs help. IJse
Prepared transparencies or quickly make your own.
U-GRAPH projects in black and white or full color:
slides, stencils, models, even your own writing— as you
write ! 4 models including new portable. Teacher oper-
ated-no assistant needed. Free Demonstration at your
convenience. Free Brochure: "Get Your Point Across-
Fajt!"
' CHARLES 60<S/£^4' COMPANY
! EAST.ORANOE. NEW JBRSCY
The LiHiett Angel rec DECCA 12" LP
or (2) 7" 45rpm or (2) 10" 78rpm.
Fine Christmas story with religious
overtones; a child's selfless gift to an-
other child; narrated by Loretta Youne.
Pri Int ■
For more Information olrcle
No. 150 on retnrn poatal card.
Lullaby of Christmas rec DECCA 12"
LP. A mistreated mute child miracu-
lously gains the power of speech and
song, providing a "happy ending" tale,
primarily for older audiences. Nar-
rated by Gregory Peck. Flip side: The
Littlest Angel. ■
For more information oirole
No. 151 on return postal card.
Martin Luther sfs CONCORDIA 73fr
b&w 1 2" LP carries voices and music
from the original deRochemont mo-
tion picture. 24min. May be used
silent. Guide. $10. Strip only $5;
record only $5. JH-A
For more information circle
No. 152 on retnrn postal card.
Mary's Pilgrim Thanksgiving fs SVE 34ff
si captioned col $6. Little girl's ad-
ventures during the first Thanksgiving
observance (1621 ) . Elem JH
For more information circle
No. 163 on return postal card.
The Mass and the Sacraments (series)
10 fs and 42p manual, EYEGATE si
col, $50; indiv. $5 to $8. Vestments,
Mass I Cr II, Baptism, Confirmation,
Penance, Holy Eucharist, Extreme Unc-
tion, Holy Orders, Matrimony. Pri-A.
For more Information circle
No. 154 on return postal card.
The Old Testament Scriptures 1 4sfs CON-
CORDIA col LP, set $97.50, without
records $67.50., indiv fs (only) @
$5, indiv records @ $3. Multi-use
record, one side for teaching children,
the other for devotional use with
music and message for worship serv-
ice. Guide for each strip gives both
scripts. Follow closely similar motion
picture series previously released.
Titles: Part I ($28.50) Abraham;
Jacob; Joseph, the Young Man;
Joseph, Ruler of Egypt. II ($21.50)
Moses, Called by Cod; Moses, Leader
of Cod's People; Joshua. Ill ($21.50)
Cideon; Ruth; Samuel. IV ($28.50)
Daivd, A Young Hero; David, King of
Israel; Solomon; Elijah.
For more information circle
No. 155 on retnrn postal card.
The Saints Arc Real (series) 10 sfs LP.
EYEGATE $80; indiv fs and rec $9, rec
only $4. One side of record tells of
the particular major saint, the other
reviews additional saints' days in the
particular month (Sept. -June) . Titles:
Holy Mary, Mother of Cod; St. John
the Baptist; St. Peter; St. Paul; St.
Pa^owling Pictures
FATHERS GO AWAY
TO WORK
Min. Color $110.00
— For Primary Grades
Write for Previews
1056 S. Robertson Blvd.
Los Angeles 35, Calif.
YOU CAN
RELY ON THE
PROFESSIONAL
MEMBER
NATIONAL^
AUDIO/
VISUAL
... to have the stock to do
your job
... to be on hand when you
need him
As a member of the National
Audio - Visual Association,
your NAVA Dealer is a spe-
cialist in audio - visual pro-
grams and equipment. He of-
fers a wide variety of services,
including equipment sale,
rental, maintenance, and re-
pair— but by no means limit-
ed to these. He offers profes-
sional advice and help in ev-
ery phase of your audio-visual
program, from the initial plan-
ning through the successful
completion.
The nation - wide network of
NAVA Dealers is at your ser-
\'ice. For a free list, coded to
show services offered by each,
send in the coupon.
MEMBER
NATIONAI
AUDIOV
VISUAll
National Audio-Visual AscociaticMi, Inc.
Fairfax, Virginia
Please send mc your free list of NAVA
Dealers and the services offered by each.
School
City and State
618
Educational Screen a.nd Audiovisual Guide — November, 1959
JftiV
A Professional Tape
Duplicating System
You Can Afford
^Kjgnecord
D3 DUPLICATOR
Copies 3 tapes simultaneously
Simple to operate
Guaranteed performance
Rugged, trouble free
7V2 and 15 ips speeds
Monitor any channel
Frequency response 50 to 15,000 cycles
Magnecord offers the most
complete line of audio tape
instruments available today. More Mag-
necord tape instruments are in use in
broadcast stations throughout the world
than any other brand ... the reason?
Professionals agree . . . Magnecord makes
the' finest tape recording instruments
available anywhere!
J- -^
O!^ 0 i.
a division of
MIDWESTERN INSTRUMENTS, INC.
agnecorcf
p. 0. Box 7186 / Tulsa, Okla.
WRITE DEPARTMENT 22
MaHhew; St. Mark; St. Luke; St.
John the Evangelist; St. Bernadette of
Lourdes; St. Theresa of Lisieux. El.
For more Information elrole
No. 166 on retorn poitml card.
Songs for Tiny ToH rec BROADMAN two
45rpm. $1.98. Seventeen songs for
the entertainment and education of
nursery-age children.
For more Information circle
No. 157 on retnrn postal card.
Teaching the Bible (series) 4 sfs CON-
CORDIA bGrw two 78rpm records with
each fs. guide. Set (4) $40. Indiv
@ $12. Titles: Teaching the Bible
to the Preschool Child; ... to Chil-
dren 6- 1 1 ; ... to High School Youth;
... to Adults.
For more Information circle
No. 168 on retprn poital card.
Teenage Challenge mp FAMILY SOmin
b&w r$9. Young sports editor on high
school newspaper braves disfavor with
essay on religious theme. Interesting,
persuasive treatment of church-state
issue faced in youth life terms. JH
SH A
For more Information circle
No. 169 on retnrn postal card.
Teenagers' Choice mp FAMILY 30min
b&w r $9. Engaged couple plan elope-
ment on a "dare" but become con-
vinced that a church wedding offers
better start for lasting marital happi-
ness. SH C A
For more Information circle
No. 160 on return postal card.
Teenage Code mp FAMILY 30min b&w
r $9. High school student tempted to
cheat finds a better "code" as guide
to right conduct. An answer to the
argument that "everybody" cheats. JH
SH A
For more Information circle
No. 161 on return postal card.
The Visiting Teacher fs CONCORDIA si
caption. No guide, b&w $2. Suggests
methods by which teachers can
heighten interest and cut down ab-
senteeism. TT A
For more information circle
No. 162 on retnrn postal card.
The Way He Should Co mp CONCORDIA
30min b&w r $9. Conflict over
emphasis on strict Christian training
in the home is resolved when its effect
is seen in action of small son return-
ing articles he accepted without know-
ing they were stolen. El-A
For more information circle
No. 163 on retnrn postal card.
What is a Christian? mp CONCORDIA
30min b&w r $9. Church member
hesitates to embark on personal evan-
gelism assignment until basis of his
own beliefs is clarified. SH A
For more information circle
No. 164 on retnrn postal card.
ETHNIC
FILM
LIBRARY
Music From OH Drums
Award winning detailed documentary by P«te and
Toihi Seeger of Trinidad folk muiic and instru-
mentation. EFLA rating: "Very good." 15 min.
b&w $85; rental (7.50.
asBEra
117 W. 46th St., Now York, N. Y.
Scratches
on Film
Irritate
Audiences
Fortunately, scratches
can almost always be
removed — without loss
of light, density, color
quality, sound quality,
or sharpness.
Write for brochure
EERLESS
LM PROCESSING CORPORATION
«5 WEST 46lh STKEET, NEW YORK 36, NEW YORK
SEWARD STREET, HOllYWOOO It. CAIIF.
"PIBERBIir' CASES
"THfY lAST INDEFINITELY"
i<|ulpp«d with steal corners, steel card
holder and heavy web straps.
Only original Fiberbilt Cases bear this
Trade Mark
Tour Agturanc*
of Unmtt Quality"
For 16mm Film —
400' to 3000' Keels
(old by All Leading Dealers
Edi'catio.nal Screen .\\d Audiovisual Guide— November, IQ.'iQ
619
!8BN
es More
than any other rear screen!
EXCEPTIONAL REAR SCREEN
FOR DAYLIGHT USE
LENSCREEN Panels of Glass or Plexiglas
for In- Wall or Custom Screen Installation
• Adapts to your projector
• Eliminates room darkening
• Conceals projection equipment
• Facilitates learning
Complete choice of screen equipment includ-
ing portable screens for classroom, auditorium,
the T-V Studio. Many modern, effective uses.
Send for Kit of A-V Ideas
POLACOAT, INC. ^[J° ^S^!'"^,-!^'""
SCIENCE: General
Science for Better Living 8fs SVE si
col set $39.50 indiv $5.50 96pp guide.
Correlated with Harcourt-Brace "You
and Science." JH.
For more information circle
No. 165 on return postal card.
Zone Melting sfs BELTEL 45min 133 fr
2 LP. Loan. Describes new methods of
ultra-purifying solids and controlling
the distribution of impurities. Four
parts, may be shown singly or con-
secutively: I: Introduction, II: Theory;
III Techniques; IV: Leveling, Melting,
refining. C
For more information circle
No. 167 on retam postal card.
SOCIAL, STUDIES: General
Communication in the Modern World
mp CORONET Umin sd col $110
b&w $60. Significant role of com-
munication media (books, newspapers,
TV, radio, telephone, recordings, mo-
tion pictures) and recent technological
improvements. Historical development;
impact on local, national and interna-
tional community. Int. JH
For more Information circle
No. 168 on return postal card.
Divided Germany: Pivot of the Cold War
fs NYTIMES 57fr si b&w $2.50. incl.
manual. Key role of Berlin. SH
For more information circle
No. 169 on return postal card.
A Story of Two Men mp CHRISTOPHERS
30min sd b&w $30. Life of Abraham
Lincoln's teacher, Mentor Graham.
JH-A
For more Information circle
No. 170 on return postal card.
NEW PUBLICATIONS
Audio-Visual Ideas for Religious Educa-
tion. 20pp, illus, free. VICTOR ANI-
MATOCRAPH
For more information circle
No. 171 on return postal card.
Business and Professional Films. Catalog
of specialied and highly technical
films. 16pp free. MODERN.
For more information circle
No. 17% on return postal card.
Demonstration Apparatus for Teaching
Earth-Space Science. Catalog, 56pp
free. CENTRAL.
For more Information circle
No. 173 on return postal card.
Family Filmstrips catalog, 16pp free.
FAMILY.
For more information circle
No. 174 on return postal card.
Ferment in Southeast Asia fs NYTIMES
$2.50. Malaya, Philippines, Indonesia.
Western influence versus Communism.
SH
For more Information circle
No. 175 on return postal card.
UTi-LOCK S4<u^l
Gain full daylight control and protection! Draper
Lite-lock Shades ore new and different . . .
efficiently darkening plastic dome and glass
block skylights. The shades ore pulley-controlled
. . . manually, or with the use of o window
pole to engage the cord ring. The light-light
hinged cover roller box is designed for easy
installation and access. Steel side channels sup-
port and enclose shade to slop light leakage.
LITE-LOCK Skylight Shades ore stiffened by
steel slays. They ore available in black or tan
and black duplex materials for best darkening.
# Flexible, easy operation
• Complete or partial darkening
• Rolls clear of window area
# Self-contained as complete unit
Write
The Future Is Now mp FON ISmin sd b&w $85. Fabulous
contributions of science thai have brought what has been
thought of OS the future into the everyday living of
today. Atomic promise for power, agriculture, medicine;
television in color on tape. JH SH
For more information circle
No. 176 on return postal card.
How Industry Profits from the Use of Sound Films. 20pp
free. VICTOR ANIMATOGRAPH.
For more information circle
No. 177 on return postal card.
How Strong Is Russia Now? fs NYTIMES si b&w $2.50. Com-
pares and contrasts foreign policies, economic philosophy,
military status. SH C
For more information circle
No. 178 on return postal card.
NDEA Film and Fllmstrip Guide. Materials ore arranged
under Title III, V, VI and VIM applicability. 24pp free. EBF
For more information circle
No. 179 on return postal card.
Photo Equipment Reference Book. 62nd annual edition.
132 pp. Free. B&J.
For more information circle
No. 180 on return postal card.
Pocket Photo Guide. New (third) edition, jam-packed with
readily usable, practical data and comparative tables on
films, fillers, lights, etc. 64pp. $1. MASCHKE.
For more information circle
No. 181 on return postal card.
Primary and Intermediate 1959-60 sectional catalog 176pp
free. UNILL
For more Information circle
No. 182 on return postal card.
Robins Audio Accessories. S'Axll" catalog I6pp. While
intended primarily for dealers ("packaged to sell" slogan)
many interesting and handy accessories ore described in
details. ROBINS.
For more information circle
No. 183 on return postal card.
620
Educational Screen and Audiovisual Guide — November, 1959
Trade News
Orr Industries Roadshows
Orr Industries is showing a 30-minute
motion picture film, "Objective: Perfec-
tion," in 25 cities, coast to coast, for
the purpose of showing users of record-
ing tape just how the product is made.
The film, in sound and color, was pro-
duced by Ralph Whitaker, of Ampex
Corporation; photographed by Warde Ad-
ams, of Orr.
TV and Film Data Book
A very useful, pocket-size "TV .and
Film Production Data Book" (Ernest M.
Pittaro) offers a compact presentation of
the principal makes of camera, recorders,
tapes, lighting and other studio needs,
animation and time- lapse and high-speed
equipment. Film exposure indexes, filter
factors, field depth and area and many
other oft-used data are crowded Into Its
448 pages, 132 photos and drawings,
1 28 tables. Morgan and Morgan publica-
tion, $6.95.
Four-track Stereo
The 4-track 7.5 ips tapes recently
standardized by the Magnetic Recording
'ndustry wil play on Series 900 Ampex
with no conversion needed, according to
the manufacturer. Retailing at $7.95,
these tapes are expected to be competi-
tive with stereo discs. Earlier Ampex
models, such as the "A" series, convert
to 4-track at cost of $50.
SVE Resumes "Visual Review"
The Society for Visual Education an-
nounces the resumption of publication of
its "Visual Review," free, on a quarterly
basis, beginning this Fall. Published as
an annual from 1926 to 1947, this house
organ succeeded an early (1920) pioneer
magazine, "Visual Education," which was
merged into "The Educational Screen" at
the end of 1925. Nelson L. Green,
founder of "Educational Screen" (1922)
was the original editor of "Visual Educa-
tion."
TCE to SOS
The manufacture and distribution of
the Toledo Cine Engineering line of Bolex
400 magazines and accesories has been
taken over by the S.O.S. Cinema Supply
Corp. of New York. S.O.S. has moved
all tools, dies, etc, to New York and will
continue the manufacture there.
Cathedral Moves
Effective October 1, Cathedral Films,
Inc., moved into its newly remodeled
two-story building at 2921 West Aleme-
da St., Burbank. This is just four blocks
from its former location, taken over by
the new Golden State Freeway. This is
the second time a freeway development
forced Cathedral to move to a larger and
better location. The new air-conditioned
headquarters includes more than 12,000
sq. ft. and is directly across from the
new NBC television city. According to
Dr. James K. Friedrich, Cathedral presi-
dent, "The upsurge of religious interest
throughout the nation, plus the increasing
eagerness of churches and other religious
organizations to incorporate audio-visuals
in their curriculum and programs, make
it necessary to do everything we can to
meet this demand."
Police Market Big
A market not to be overlooked by
AV dealers is the local police depart-
ment. Outstanding in applications of
photography, according to Eastman
Kodak, is the Los Angeles Department,
which turns out more than a million
identification photos a year and takes
thousands of feet of 16mm movies
every time a distinguished visitor is
honored vi^ith an official parade and
reception. A specialized laboratory is
completely equipped for spectoscopy,
x-ray, infra-red and ultra-violet work.
MRI In New Combo
A controlling interest in Magnetic
Recording Industries, New York City,
The keystone/ Standard Overhead Projector
IS available/ for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projection of Standard (3!4" x 4") Lan-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 214" Slides, Strip Film, and Micro-
scopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number
Combinations tachistoscopically; Solid Geometry with
Stereograms.
In the Modern Languages Category in teaching
French and Spanish with Tachistoscopic Units.
^c-l^^<-!x^ ',',7^^*1^'' J"fo™ation or a Demonstration by our Local Representative.
lUiYTONE VIEW CO., Meadville, Pa. Since 1892, Producers of Superior Visual Aids.
Advertisement
HELPFUL BOOKS
THE AUDIO - VISUAL EQUIPMENT
MANUAL. By James D. Finn. Published
under the general editorship of Edgar
Dale. 384 pp. 1400 illustrations.
Henry Holt and Co., 383 Madison
Ave., New York 17, N. Y.
$15.00.
AUDIO - VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations
14 Color Plates. Harper & Brothers
49 E. 33rd St., New Yoric 16, N. Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN TEACH-
ING: REVISED AND ENLARGED. By
Edgar Dale. 544 pp. Illustrated; and
with 49 full-color plates. Henry Holt
and Co., 383 Madison Ave., New York
17, N. Y. $7.75.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
plied and Edited by Walter A. Wittich,
Ph.D., and Gertie Hanson Hoisted,
M. A. Fifth Annual Edition. 1959.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Complied and Edited by Mary Foley
Horkheimer and John V/. Differ. Edu-
cational Consultant, John Guy Fowl-
kes. 19th Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
MITCHELL'S MANUAL OF PRACTICAL
PROJECTION. 450 pp. Illustrated and
cross-indexed. Covers every aspect of
motion picture projection. Material
presented in easily understood lan-
guage— not too technical, yet techni-
cally accurate. Most complete and
practical handbook for projectionists
ever published. International Projec-
tionist Pub. Co., 19 West 44 Street,
New York 36, N. Y. $6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation. By William
Lewin and Alexander Frozier. Illus-
trated. Educational & Recreational
Guides, Inc., 10 Brainerd Road, Sum-
mit, New Jersey. $2.95 on approval.
A WINDOW TO THE CHILD'S MIND
— Alpark's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Porkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Alpark Educational
Records, Inc., 40 East 88th Street,
New York 28, N. Y.
iDucATIo^AL Screen and Audiovi.sual Guide— November, 1959
621
has been acquired by Thompson Ramo
Woodridge, Inc., which holds similar
control of Dage Television, Bell Sound,
and Bel Canto records and stereo tape
cartridges. Dr. Paul King continues as
MRI president.
ADVERTISED IN THIS ISSUE
For further information, circle adver-
tiser number on enclosed reply card.
People in the News
Bernard O. Holsinger has been ap-
pointed director of marketing In the
newly established Sylvania Electro-Spe-
cialties Division. Closed-circuit TV cam-
eras and related electronic equipment will
be handled by this division.
Dr. Herman H. Duerr, 28 years on the
ANSCO staff, has been awarded the
SMPTE Kalmus Cold Medal for his con-
tributions to color film progress.
Cecil E. Monteith has been appointed
Concordia Films' first full-time audio-
visual field representative. He was pre-
viously on the Church-Craft Pictures
staff, and prior to that in A-V retailing.
Robert P. Hintz has been appointed Util-
ization Director, charged with develop-
ment of Concordia's resource guides and
other utilization aids, and with working
with pastors and teachers at religious
A-V workshops and conferences.
Harry Durham joins Southeastern Films,
Atlanta, as sales manager and production
director, following service abroad as di-
rector for the U. S. Army Signal Corps
and completion of his M.A. at the Uni-
versity of North Carolina.
Directory of Sources
for Materials Listed
on Pages 613-620
AMPEX Audio, Inc.
BELTEL— Bell Telephone Laboratories
BROADMAN Press
CAEDMON Sales Corp.
C-BEF— C-B Educational Films, Inc.
CENTRAL Scientific Equipment Co.
The CHRISTOPHERS
COLREC— Columbia Records
CONCORDIA Films
CORONET Films
DECCA Records
DuPONT— E, I. DuPont de Nemours &
Co.
EDMUND Scientific Co.
EK — Eastman Kodak Co.
EYEGATE House, Inc.
FAMILY Films, Inc.
FOLKWAYS Records and Service
Corp.
HARRISON, Edward
HOFFMAN Electronics Corp.
INDIANA University
JAM Handy Organization
KONICA Camera Co.
LEXINGTON Records
MODERN Talking Picture Service, Inc.
NYTIMES— New York Times, Office of
Educational Activities
POETRY Records
RCA Educational Services
REALIST, Inc.
ROBINS Industries Corp.
SPOKEN Arts
SVE — Society for Visual Education, Inc.
UNILL — University of Illinois
CWF— United World Films
VICTOR Animatograph Corp.
(318) Advance Furnace Co. — light-
weight portable easel, p. 613
(319) Allied Radio — everything in elec-
tronics, p. 615
(320) Amplifier Corp. of America^
portable field recordr, p. 618
(321) Argus, AV Systems Dept. — direct
wire TV camera, p. 577
(322) Audio Cardalog — record reviews
on cards, p. 607
(323) Audio Devices. Inc.— "High Spir-
its," p. 607
(324) Audio Master — record and trans-
scription players, p. 616
(325) Bailey Films, Inc. — "Russian Life
Today," p. 602
(326) Charles Beseler Co. — overhead
projector, p. 618
(327) Brandon Films, Inc.— "The Red
Balloon," p. 602
(328) Arthur T. Brice- films on micro-
biology, p. 602
(329) Burke & James, Inc. — 16 mm cine
camera, p. 614
(330) Callfone Corp.— language labora-
tory components, p. 582
(331) Cathedral Filmstrips — Walt Dis-
ney soundstrips, p. 615
(332) Chart-Pak, Inc. — transparent
tapes, p. 605
(333) Contemporary Films, Inc. — "Songs
of Nova Scotia," p. 614
(334) Coronet Films— "Great Scientists
at Work," p. 603
(390) Dage Television Division — mobile
TV unit, p. 584
(335) Da-Lite Screen Co. — projection
screens, p. 615
(336) Delta Film Productions, Inc. —
"Discovering Solids," p. 601
(337) Hunter-Douglas Division — black-
out coverings, p. 578
(338) Pat Dowllng — "Fathers Go
Away," p. 618
(339) L. O. Draper Shade Co.— skylight
darkening shades, p. 620
(340) William Ireland Duncan Films-
documentaries, p. 617
(341) Eastman Kodak Co. — sound pro-
jectors, p. 585
(342) Educational and Recreational
Guides, Inc.— photoplay filmstrips
and study guides, p. 581
(343) Emde— "Mounts for 2x2 Ready-
mounts" p. 584
(344) Family Filmstrips — Christmas
films, p. 610
(345) Fiberbilt- shipping cases, p. 619
(346) Folkways Records — "Music from.
Oil Drums," p. 619 JM
(347) Forse Mfg. Co.— darkening dra™
eries and shades, p. 616
(348) General Aniline-Ozalid— book on
overhead projection, inside front
cover
(349) Graflex, Inc. — Filmstrip and slide
projectors and viewers, p. 587
(350) The Harwald Co.— 16 mm sound
projector, p. 605
(351) Indiana University— films on TV
production, p. 617
(352) Kalart Div., Victor Animatograph
Corp. — 16 mm sound projectors,
back cover
(353) Keystone View Co. — overhead
projector, p. 621
(354) Levolor Lorentzen — Venetian
blinds, p. 576
(355) Long Filmslide Service — "Boy
Scientist" filmstrips, p. 604
(356) Magnecord — tape duplicating sys-
tem, p. 619
(357) Moody Institute of Science— "Ci-
cada-the Insect Methuselah," p. 616
(358) National Audiovisual Association
— association services, p. 618
(359) Newcomb Audio Products Co.—
transcription player, p.a. system,
p. 583
(360) Orr Industries, Inc. — tapes, p. 617
(361) Peerless Films — "Scratches on
Film," p. 619
(362) Polacoat, Inc, — rear screens, p. 620
(363) Radio-Mat Slide Co.— typewriter
slides, p. 615
(364) Rapid Film Technique, Inc.— film
rejuvenation, p. 616
(365) Radio Corp. of America — 16 nun
projector, p. 579
(366) Scientific K Supplies Co.— koda-
chrome slides, p. 614
(367) Stanbow— filmstrip record, p. 604
(368) Sylvania Electric — projection
lamps, p. 611
(369) Tandberg of America — "Sight-
Sound," p. 580
(370) Technical Service, Inc. — teaching
films, inside back cover
(371) Vacuumate Corp.— film protection
service, p. 604
(372) Visual Sciences — science f i 1 m -
strips, p. 604
(373) Webster Electric — recorder-re-
producer, p. 609
622
Educational Screen and Audiovisual Guide — November, 1959
3UCATIONAL SCREEN AND
>»tHiot, , AC FiEAOlKO ROOM
HF.C ' 1959
AUDIOVISUAL
UIDE
December, 1959
it%ftt^
"Stories About Our Christmas Traditions"
— Family Films
Review and Forecast 59/60 - -
pages 638-652
where you neealtrwhen you need it!
There's no need for a special room assignment,
no delay, when the classroom has levolor a.v.
(Audio- Visual) Venetian blinds. These blinds
give complete control of ambient light to suit the
subject, projector and student activity.
Today, any classroom can be converted for
Audio- Visual instruction inexpensively by the
installation of levolor a.v. blinds.
r
1
'j!'
n
H
m
kD;
M
~
j^m
u- M
, --ii
1
Write for
Levolor's
invaluable
survey report
"How Dark Should
Classrooms Be For
Audio-Visual
Instruction?" No charge
or obliRation. Write to
Audio-Visual Dept, Levolor
Lorentzen, Inc.. 720 Monroe St.
Hoboken, N. J.
Mow
Da ■
c,.. "*oui'
Be sure to specify
The Scientificcdly Developed Audio-Visual Blind
COPYRIGHT: LEVOLOR LORENTZEN. INC.
626
Educational Screen and Audiovisual Guide — Decembes, 19,'9i
With the Authors
William B. Sanborn is director of
the Bureau of Instructional Materials
of the San Francisco Unified School
District. The bureau, which operates
directly under the office of the super-
intendent, is composed of three sec-
tions: libraries and textbooks, audio-
visual education, and a teachers' pro-
fessional library. Sanborn, held an
authority in educational instructional
materials, spoke at the NAVA con-
vention last summer.
Henry C. Ruark, Jr. is consultant on
instructional materials for the State of
Oregon department of education, di-
vision of general education. He is a
member of a progressive educational
organization among whose recent ac-
tivities has been a series of seven tele-
vision programs presented over the
state-owned TV station.
Robert E. Snider, assistant execu-
tive secretary of the NEA department
of audiovisual instruction, joined the
DAVI staff in 1958 after five years in
the department of education at the
University of Chicago. Prior to that
he was administrative assistant to the
director of the Audio-Visual Center,
Indiana University.
Elliott H. Kone, an active producer
as well as evaluator and administrator
of AV materials, is director of the
Audio Visual Center of Yale Uni-
versity and is serving his second term
as president of the Educational Film
Library Association. Emily S. Jones,
administrative director of EFLA, is
one of AV's best known pro's.
Rev. George B. Ammon is a mem-
ber of the Board of Parish Education
of the United Lutheran Church in
America. The board makes available
to parishes throughout the country
educational materials for youth meet-
ings, Sunday school groups and similar
activities.
tOUCATIONAL SCREEN AND
AUDIOVISUAL
GUIDE
Decomber. 1959 Volume 38, Number 12, Whole Number 383
EDITORIAL
636 Machines for Your Future?
ARTICLES
Review and Forecast 59/60
638 Future in Educational Tools Willia7n B. Sanborn, Ed. D.
642 NDEA Title III in Oregon Henry C. Ruark, Jr.
645 DAVI and the Future Robert C. Snider
646 Educational Television Harry 1. Skornia
648 A Year of Achievement for NAVA W. G. Kirtley
650 EFLA in 1959 and 1960 Elliott Kone and Emily Jones
652 AV Education in the Church George B. Ammon
DEPARTMENTS AND FEATURES
627 With the Authors
On the Screen
Have You Heard? News of People, Organizations, Events
Audio Max U. Bildersee
AV in the Church Field William S. Hockman
Fihnstrips Irene F. Cypher
Film Evaluations L. C. Larson, Carolyn Guss
Trade Directory for the AV Field
New Equipment and Materials
Helpful Books
Trade News
Index to Advertisers
632
634
653
656
658
660
664
665
672
673
674
TIONAL
"rB^m
W. G. "Bill" Kirtley of Louisville,
Kentucky, is a veteran audiovisual
educator and president of the Na-
tional Audio-Visual Association.
Harry J. Skornia is executive di-
rector of the National Association of
Educational Broadcasters, headquar-
tered at the University of Illinois in
Urbana. He is a nationally known fig-
ure in the field of radio and television
education.
Founded In 1933 by Nelson L. Greene
BUSINESS & EDITORIAL ADDRESS: EDU-
CATIONAL SCREEN & AinaiO-VISUAL
GUIDE. 2000 Lincoln Park West Bldg., Chi-
cago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm vol-
umes, write University Microfilms, Ann Ar-
bor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or
equivalent! : Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-
American — 50 cents extra per year. Other
foreign — $1 extra per year. Single copy — 45
cents. Special August Blue Book Issue— $1.00,
CHANGE OF ADDRESS should be sent im-
mediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change
to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL
GUIDE is published monthly by Educational
Screen, Inc. Publication office, Louisville,
Kentucky, Business and Editorial Office, 2000
Lincoln Park West Building, Chicago 14, Illi-
nois. Printed in the U. S. A. Entered as
second-class matter November, 1959, at the
post office at Louisville, Kentucky, under the
Act of March 3. 1879.
ADDRESS ALL MAIL (Subscriptions, Change
of Address, Forms 3579) to: 2000 Lincoln Park
West Bldg., Chicago 14, Illinois. Second-class
postage paid at Louisville, Kentucky.
ENTIRE ISSUE COPYRIGHT 1959 BY
THE EDUCATIONAL SCREEN. INC.
Educational Screen and Audiovisual Guide — December, 19.59
627
NEW LOOK,
NEW SOUND
in this scijool's curriculum
. . . RCA AUDIO-
VISUAL TEACHING
AIDS ARE HERE I
Isn't this the time to take a new look at your
school's audio-visual equipment? One class after
another learns more quickly, remembers longer . . .
one teacher after another finds it easier to be more
interesting . . . thanks to versatile new RCA Audio-
Visual Aids like these.
RCA "Life-Tested"* 16mm Projectors impress sub-
ject matter in every area . . . history to hygiene,
physics to farming. Junior and Senior models are
easiest to thread of any 16mm machine, run quiet-
est, use 1200-watt lamps to throw more light on the
screen, treat film extra gently. Porto-Arc projects
MAKE YOUR OWN SLIDES
^ith the ne^
Tecnifax Slidemaster System
I he Tecnifax Slidemaster System is an
integrated process for producing Dia-
zochrome multi-colored slides for over-
head projection . . . from the original
drawing through mounting of the slide.
No special skills are required . . . rudi-
mentary techniques produce dramatic,
colorful, professional-looking trans-
parencies.
PROTO-PRINTER ... a compact, portable, platen "PICKLE-JAR" DEVELOPER ... a $!m- TECNIBOARD ... a basic component of the system,
printer, weighing only 37!/2 lbs . . . equipped with a pie, trouble-free ammonia-developer, used for preparation of masters, as o platen for expo-
readily-replaceable photo-flood lamp, controlled by with a new, hinged lid for rapid, fume- sures, and for mounting of slides,
an automatic exposure timer. free insertion and removal of films.
FOR ADDITIONAL INFORMATION
For additional information and
prices, please write to Section IS,
Visucom Laboratories, Tecnifax Cor-
poration, Holyoke, Massachusetts.
Please indicate in your letter the na-
ture of your interest in Visual Com-
munication activities.
INTRODUCTORY KIT . . .
contains enough Diazochrome
film, mounts, and accessories
to produce fen five-color
transparencies . . . plus in-
struction manual and Diazo-
chrome Color Guide.
TECNISTAPLER . . . special,
heavy-duty stapling pliers for
hinging overlays on dynamic
transparencies.
TECNIFAX
CORPORATION
Manufacturers of
Visual Communication
MatariaU
and
Equipment
HOLYOKE, MASSACHUSETTS
Educational Scree.n a.nd Audiovisual Guide — Decembkk, 1959
631
When the school board says:
"... ^tt^ Acn4/
TELECTRO
TAPE RECORDERS
offer you
a new high in quality
a new ease-of-operation
AT INCREDIBLY LOW COST
>yhere quality is demanded, where versa-
tility for every application is needed, where
ease of operation is a must , . , but where
cost is an important factor
TEIECTRO /S THE ANSWER
Educators will applaud Tclcclro tape re-
corders for their fidelity of recording and
playback, for the lightness and ruggedness
that makes them ideal for educational appli-
cations. And, their incredibly low prices . . .
as low as 79.95 . . . makes them economical
enough to fit into the most stringent budget.
There ore six Te/ectro models fo
choose from, ranging from the
compact Trendsetter 1985 through
the mognifieent Trophy 359
Investigate TELECTRO right away! A post card
will bring you full informotion on oil Teiectro
tope recorders. Write Dept, SC12.
TELECTRO
J» product of TEIECTROSONIC Corporo(ion
35-18 - 37th Street. Long Island City 1. N Y
On the Screen
Cover Scene
Our church - centered winter
landscape, so suited to the season,
is from "Stories About Our Christ-
mas Traditions," a sound filmstrip
produced by Family Films and de-
scribed in the "Current Materials"
departinent in this issue.
Review and Forecast — 59/60
The meetings and the shows, the
heraldry and the awards — they
stand out on the surface for all to
see. But for 1959, what of the strong
and silent current beneath, and
where will it take us next year, . . ?
For this December issue. Educa-
tional Screen and Audiovisual
Guide asked the help of some emi-
nent AV people in totting up the
activities of the past year and in
plotting the probable course for
1960.
These articles underline the vi-
tality in this field. Progress is not
a placid thing, and since the word
itself connotes new things one can
see how the surface will be ruffled
if only by the frequently-encoun-
tered resistance to change. The
great majority of progressive minds
in AV will carry the day here. Con-
cerning new ideas and new tech-
niques, there is inuch evidence of
alertness and a readiness to judge
on iTierit alone. Note, for example,
the reference to teaching iTiachines
in the following articles.
The response of AV to the chal-
lenge of NDEA, we hope, is a
portent of the fresh attitudes and
lively reactions of audiovisual peo-
ple the country over. The coming
year is certain to tes't these quali-
ties.
The Passing Parade
10 years ago in Educational Screen:
Eric Johnston's wish "to see an
entire school system or several of
them turned into giant laboratories
to test the true worth of the screen
to education" is hailed by editor
Paul Reed as "A Challenging Pro-
posal," Encyclopaedia Britannica's
20th amiiversary; Coronet Instruc-
tional Films' 10th; Bausch & Lomb
enter their 97th year. Armour Re-
search Foundation gets a medal for
developing magnetic recording for
8mm and 16mm film,
20 years ago in Educational Screen:
D.V.I, gets a new constitution;
Nelson L, Greene editorializes that
the Department "began twenty
years ago, if we count its predeces-
sors, with a handful of pioneers,
and has crawled and intermittently
climbed to something over 600," It
should be 6,000, he wrote, in view
of its potential membership market.
30 years ago in Educational Screen:
F, Dean McClusky continues his
account of successful use of silent
motion pictures at the Scarborough
School, W, M, Gregory writes his
\iews on visual education in Eur-
ope. Thirty-five theatrical features
are rated froin "Excellent" to
"Worthless."
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. JAMES K. CUMMINGS, Man-
aging Editor, WILLIAM S. HOCKMAN, Editor for the
Cliurcli Field. I. C. LARSON and CAROLYN GUSS,
Editors for Film Evaluations. MAX U. BILDERSEE.
Editor for the Audio Field. IRENE F. CYPHER, editor
for the New Filmslrips. PHILLIP LEWIS, Technicol
Editor. WILLIAM F. KRUSE, Trode and Public
Relations.
BUSINESS STAFF
H, S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN. Associote Publishers. THEA H.
BOWDEN, Business Manager, OLIVE R. TRACY,
Circulation Manager, PATRICK A, PHILIPPI, Circu-
lation Promotion. WILMA WIDDICOMBE, Adver-
tising Production Manager.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Road, Summit, N. J.
(Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Porli West BIdg.,
Chicago U, III. (Bittersweet 8-53131
EDITORIAL ABVISORY BOARD
JAMES W, BROWN, School of Education, Son Jose
State College, California
EDGAR DALE, Head, Curriculum Division, Bureau of
Educationol Research, Ohio State University,
Columbus
AMOS DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los Angeles
City Schools, Los Angeles, California
W. H. DURR, Supervisor, Bureau of Teaching Ma-
terials, State Board of Education, Richmond,
Virginia
CHARLES F. HOBAN, Institute for Cooperative Re-
search, University of Pennsylvonio, Philadelphia
EMILY S. JONES, Executive Secretary, Educational
Film Library Association, New York City
F. EDGAR LANE, supervisor, Instructionol Materials
Department, Board of Public Instruction, Dade
County, Florida
F. DEAN McCLUSKY, Professor of Education, Head
of Audio-Visuot Educotion, University Exten-
sion, University of Collfornio ot Los Angeles
SEERIEY REIO, U. S. Office of Education, National
Defense Education Act, Washington
CHARLES F. SCHULLER, Director, Audio-Visool Cen-
ter, Michigan State College, East Lansing,
Michigan
ERNEST TIEMANN, Director, Visual Instruction Bu-
reau, Associate Professor, Division of Exten-
sion, The University of Texas, Austin
DON WHITE, Executive Vice President, Notional
Audio-Visual Association, Foirfox, Virginia
632
Educatioival Screen and Audiovisual Guide — December, 19,59
NEW
from Ozalid
Audio Visual . . . the
PROJECTO-PRINTER 30
Malices transparencies for overhead projection
from any source ntaterial . , ,in minutes!
Now, with the new Ozalid Projecto-Printer 30, you can
prepare transparencies — on the spot — without being a
photographic expert. Using any original visual source ma-
terial . . . textbooks, manuals, charts— whether opaque
or tracings — two-sided, or even book -bound . . . you
can get dozens of new visual effects in black and white
or color. You need no darkroom— no trays— no mixing
of messy chemicals. The Projecto-Printer 30 is a simple,
self-contained unit and the cost is low. The simple
process takes mere minutes. Anyone in your office can
make projectables in just a few easy steps.
Overhead projection gives
you complete flexibility in
planning and delivering
your presentation. Use the
projection stage as a
"blackboard" for specific
emphasis. You're in com-
plete control — no need
for an assistant.
r
Nanie_
~ \
ZALID
y
Ozalid Division of
General Aniline & Film Corporation
Ozalid, Dept. No.l-12f Division of
General Aniline & Film Corp.
Johnson City, New York
Please send me your descriptive
literature on the Projecto-Printer 30.
Company-
Position
State-
EdLCATIONAL SCREE^• AND AUDIOVISUAL GuiDE — DECEMBER, 19.59
633
Have You Heard?
News About People, Organizations, Events
NAVA Appoints Chairmen
of '59-'60 Committees
Chairmen of the 11 committees of
the National Audio-Visual Association
for the year 1959-60 have been named
by W. G. Kirtley, president of the
association. Committee members were
chosen by the NAVA executive com-
mittee during its meeting in Chicago,
October 15.
The major committees and their
chairmen are as follows: Trade Prac-
tices committee— Harold A. Fischer,
Photosound of Orlando, Orlando,
Florida; Membership committee —
Mahlon Martin, M. H. Martin Com-
pany, Massillon, Ohio; Resolutions
committee — Paul Brand, Paul ■ L.
Brand & Son, Washington, D. C;
1960 Convention Program committee
—Harvey Marks, Visual Aid Center,
Denver, Colorado; Nominating com-
mittee—William Birchfield, Alabama
Photo Supply, Montgomery, Alabama.
Educational Committee— Ellsworth
C. Dent, Coronet Films, Chicago, Il-
linois; Industry & Business Council
—Robert P. Abrams, Williams, Brown
& Earl, Inc., Philadelphia, Pennsyl-
vania; Religious Council —Harvey
Marks, Visual Aid Center, Denver,
Colorado; Awards & Recognitions
committee— D. T. Davis, D. T. Davis
Company, Lexington, Kentucky; Com-
mittee on Insurance— J. W. Kintner,
Photo and Sound Company, San Fran-
cisco, California; Trade Relations
Committee-V. C. Doering, The Jam
Handy Organization, Detroit, Michi-
gan.
Penn AV Association Honors
Dr. Charles Hoban
Dr. Charles F. Hoban, Jr., Research
Professor of Education, University of
Pennsylvania, was presented with the
Dr. Hohaii receiving honor award from
Dr. Eugene K. Oxhandler, outgoing presi-
dent of PAVATE.
second annual Honor Award by the
Pennsylvania Audio-Visual Association
for Teacher Education, at a banquet
held October 30, 1959, as part of a
joint conference between PennAVID
The KEYSTONE/Standard Overhead Projector
is available i for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projeaion of Standard (3}4" x 4") Lan-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 214" Slides, Strip Film, and Micro-
scopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number-
Combinations and Fraoion-Combinations tachistoscopi-
cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
Write for Further information or a Demonstration by our Local Representative.
KEYTONE VIEW CO., Meadville, Pa. Since 1892, Producers of Superior Visual Aids.
and PAVATE, at the Hotel Webster
Hall, Pittsburgh, Pa. ^
In addition to an inscribed key, D^H
Hoban received $500 worth of films
or filmstrips from the McGraw-Hill
and Encyclopaedia Britannica Film
Companies. These films are to be dis-
tributed to any group chosen by Dr.
Hoban, other than commercial film
libraries.
Dr. Anna Hyer, executive secretary,
DA VI, addressed the group Thurs-
day afternoon on the myriad ramifica-
tions of the National Defense Educa-
tion Act as it effects audio-visual in-
struction in Pennsylvania.
Ely Named AV Director
At Syracuse University
Donald P. Ely has been appointed
director of the Syracuse University
Audio Visual Center. He succeeds Dr.
Donald G. Williams who has accepted
a post at the University of Kansas City
where he will be in charge of develop-
ing an audio visual program.
Ely has served as associate director
of the Audio Visual Center since 1956
and for a year prior to assuming that
position was director of audio visual
education for the Hicksville, N. Y.
public schools.
Illinois AV Association
Elects New Officers
At the annual Fall meeting at
Moline, lAVA elected the following
officers: president, Verne Stockman,
Eastern Illinois University; vice-presi-
dent, John Griffith, A-V director,
Galesburg Public Schools; treasurer,
Violet Auwarter, A-V director, Jack-
sonville Schools; acting secretary,
James Boula, office of the state super-
intendent of instruction.
The board of directors now includes
James Bambrick, AV director of the
Peoria public schools; Elizabeth BIoss,
director of A-V instruction, Aurora
schools; Reynolds Hungerford, visual
instruction supervisor, Chicago Public
Schools, Donald Ingli, Southern Illi-
nois University; William F. Kruse,
Educational Screen ir A-V Guide;
Eugene Litchfield, Western Illinois
University; J. Ross Young, A-V Co-
ordinator, Peoria Heights high school.
The first afternoon was devoted
to panel discussion and presentations
on NDEA Title III. Lee W. Cochran,
State University of Iowa, visualized
634
Educational Screen and Audiovisual Guide — December, 19,59
DOUBLES
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The progressive Viewlex V-25-P
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TEACHING POWER years ahead
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r
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ail after-dinner presentation with an
overhead projector and numerous
original overhiys. On the second day's
program Dr. Sherman presented the
'How and Why of Language Labora-
tories," and a panel headed by John
Griffith discussed "Coordination of
Audiovisual Materials With Other
School Services."
A board meeting subsequently held
in the state superintendent's office at
Springfield outlined plans for spring
and fall meetings in 1960, the former
in Springfield and the latter possibly
in the Aurora area. One of these is
to include an equipment exhibit in-
tended to attract classroom teachers
and interested parents as well as the
"pros." President Verne Stockman
plans a series of one-day meetings
with building coordinators and AV-
using teachers in several major cen-
ters. Active participation in the July
audiovisual conventions and trade
show in Chicago is under considera-
tion.
IFPA Film Awards
In-plant industrial motion pictures
are eligible now for prescreening in
the third annual Industry Film Pro-
ducers Association (IFJPA) award
competition, slated for March, 1960,
in Los Angeles.
Calendar
Jan. 7-9-NAVA, Western Conference,
Pebble Beach, Calif.
Feb. 11-13— American Association of
Colleges for Teacher Education,
Chicago, 111.
Feb. 13-17— American Association of
School Administrators, Atlantic
City, N. J.
Feb. 18-20-NAVA, Midwinter Con-
ference, Shoreham Hotel, Washing-
ton, D. C.
Feb. 20-21-Biological Photographic
Association, Southern California
meeting.
Feb. 27-Mar. 2-National Association
of Secondary School Principals,
Portland, Ore.
Feb. 29-Mar. 3-NEA Department of
Audio-Visual Instruction, Cincin-
nati, Ohio.
Mar. 6-10— Association for Supervision
and Curriculum Development,
Washington, D.C.
April 10-13— California Association of
Secondary School Administrators,
Santa Monica, Calif.
April 20-23-EFLA, American Film
Festival, New York, N.Y.
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SImple-to-load automatic film-
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Projects single or double frame
filmstrip, vertical or horizontal,
or 2" X 2" slides.
Changes In seconds from film
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Only $92.50
NEW TEIEFOCAL ACCESSORY LENS pro-
duces images that fill screens ot vorled
width ot 0 given distonce without moving
projector or refocusing lens. It has on
Infinitely Adjustable S'/j" to 6" focol
length all in one lens. $49.50.
Other Viewlex projectors ovoilable from
$50.25 to $495.00. Ask your Viewlex
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demonstration, or write for catalog.
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World's largest Cxdusive Monufoclurer
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t
.ui cATioNAL Screen and Audiovisual Guide — December, 1959
635
editorial
Machines
For
Your
Future?
Paul C Reed
For audiovisual people who like to think, there's plenty of stimula-
tion in the reviews and previews of this special issue. But we opine
that thinking men will get their biggest challenge from Robert
Snider's article about "DAVI and the Future," and more specifically
from the part that quotes James Finn. Here is the making of a
revolution that could place audiovisual thinking and people into an
entirely new field and context.
Most audiovisual equipment— the still and motion picture pro-
jectors, the recorders and record players, the radios and television
receivers— are products of technology. The audiovisual specialist's
unique function in education has been to study and learn all there is
to know about audiovisual tools and to help teachers adapt and
apply these tools to the tasks of teaching. No other specialist in
education has been so close to technological developments. No other
specialist has explored so many educational frontiers.
One of the most exciting new technological advances in teaching
and learning is the use of mechanical or electro-mechanical devices
known as teaching machines. The problem for audiovisual people
is that these challenging devices are not audiovisual equipment,
and automated teaching methods have nothing whatsoever in com-
mon with audiovisual methods of teaching. Audiovisual teaching
and automated teaching involve completely different theories.
They're not opposed or contradictory, they're just completely dif-
ferent.
There you have the problem. Should these new technological de-
vices for teaching and learning be the concern of audiovisual spe-
cialists? Dr. Finn says that this is a matter of the field growing up,
a matter of redefining audiovisual education to include learning ma-
chines and presumably any other new technological developments
that have applications in teaching. Maybe it should be expected as
normal evolution that audiovisiuil thinking and organization will
become integrated into larger groupings, that it will not remain the
highly specialized and differentiated field it has been. To some
extent this has already happened.
In many schools and school systems, the practical working defini-
tion of audiovisual was broadened when radio and television came
along. Audiovisual became a part of a communications concept.
Of course there are still situations where AV people resent television
and try to pretend it doesn't exist, but through no logic can it be
claimed that television is not audiovisual. In other school systems
Audiovisual Departments have become Departments of Instruc-
tional Materials. It is the broad concern of these departments to
select, distribute, and help teachers make use of all of the materials
of instruction, all kinds of books, maps and globes as well as the
traditional audiovisual materials. There's logic to this kind of think-
ing, too.
Now how do you fit teaching machines into the audiovisual
future? We don't know at this point, but we're going after more
information. We're going to see what these machines look like at
the DAVI and other conventions. We're going to talk to people and
get the book that Dr. Snider mentioned. And we're going to write to
W. R. Deutsch, Publication Manager, 4361 Firestone Boulevard,
South Gate, California, and ask him if he'll put us on the mailing
list for the "Automated Teaching Bulletin."
Maybe next time there's a problem like this, we won't have to
think about it; we'll just get the answer from a machine.
636
Educational Screen and Audiovisual Guide — December, 19.i9
At the Blue Island, Illinois, Community High School,
District 218, William Liska, Audio- Visual Coordinator says:
'Our Kodak Pageant Projectors stand up to 160 boy operators,
run 5000 showings a year without oiling."
"Projectors get a severe workout under our heavy audio-
visual schedules. Youngsters who run them have vary-
ing attitudes about care. So the operating simplicity and
ruggedness of a Pageant are important features to us.
"Constant hard usage by so many people would also
make it next to impossible to keep up with lubrication
and maintenance records. That's why we place such high
value on the lubrication-free feature of the Pageant."
Perhaps you would like to see how easy it is to operate
this sturdy projector that ends oiling headaches for-
ever. Your Kodak A-V dealer will demonstrate. He'll
also show you how the Pageant throws 40% brighter
pictures on the screen at sound speed . . . how it fills the
hall with distinct sound that you can control. Or write
today for Bulletin V3-22 that tells you all about Kodak
Pageant 16mm Sound Projectors.
Kodak Pageant Projector^ EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N.Y.
Edicational Screen a.\d Audiovisual Guide — December, 19,59.
63-
Our Future Stake i
i
by William B. Sanborn, Ed D.
X HE following are a few points of concern to
me as one of many individuals whose profession
is the field of instructional materials. Some of
these observations may not please you, you may
not agree, but one thing seems apparent: in re-
cent years at many conferences and in many of
our professional journals, things are said, points
made, concepts pushed that are most hkely to be
well accepted and to please the listener or read-
er. Few statements are made that would be
• termed objectively harsh, or professionally criti-
cal. This is unfortunate.
These are rapidly changing times. If anything,
those of us in the field of instructional materials
are much too complacent in terms of thinking the
'public' is thoroughly familiar with our methods,
techniques and tools simply because we have
known their value for over 20 years. We are also
too hesitant regarding an objective, honest, pro-
fessional exhange of data and information on ma-
jor issues and desirable changes needed in the
field of instructional materials. This is probably
the product of heavy work schedules, not lack of
interest. Audiovisual education is not a field des-
titute of materials, techniques, or equipment. On
the contrary, we are now swamped with mate-
rials and equipment, with several competing
manufacturers for almost any specific type of
equipment and with an incredible overlapping
of duplicate curriculum coverage in dozens of
areas and subjects from the 16mm film and
35mm filmstrip producers.
Instructional materials are key parts of any
curriculum situation, in all teaching-learning
situations that exist by the thousands in the
public schools, colleges or universities; the armed
forces, and business and industry. The basic
grass roots issue facing education as a whole in
the United States is of prime importance to all
of us in instructional materials, whether it be the
superintendent of schools, director of audio-
visual education, teacher, equipment manufac-
turer, materials producer or the vendor. It is a
somewhat unique situation of interdependence.
Here are a few current and basic factors.
There is without doubt more national con-
cern now about education than at any time in
our history. We are in the throes of either suf-
fering or recovering from "Sputnikitus" or tlu
"Russian D-Ts." The Russian school system is
a very realistic threat and challenge, not from
the standpoint of possessing any superior stu-
dents or teachers, but because of the specificity
of student selection and the over-all structure
of the school system. We are in a period of
questioning and evaluation of the United States
educational system — which has some startling
differences between the states. We are offered
an abundance of remedies issuing from profes-
sional educators, lay boards of education, "sphnt-
er" professional groups, sensationalists, business
and industry. Any educational system can be im-
proved upon. One thing is important however:
U. S. education is certainly not as bad as pic-
tured by highly colored, 'out of context' reports.
Of importance is the fact that the public is
interested in education, in our schools, their
programs, methods and materials. A few years
ago articles concerning schools were buried on
the back pages of the newspapers and magazines.
Today schools and education are front page
news— and this is as it should be. Whenever the
public becomes interested in our schools the
ultimate benefactor is the child.
This period of concern and scrutiny may re-
veal some shortcomings but it also reveals the
rich strength and depth of our educational sys-
tem.
638
Educational Scheen and Audiovisual Guide — December, 19.59
iistructionallTools
Today we also find increasing competition for
school time. To be blunt, the curriculum is
crowded. Under such conditions we can afford to
use only those techniques and materials of great-
est proven value, the most efficient and effective
and of highest quality. The instructional mate-
rials field now has assumed such depth in terms
of availability that there is no reason to accept
or use materials which are not outstanding. There
should be no room for mediocre materials.
A potential change rests with our traditional
relief in a 'general education for all.' This may
be severely modified in years to come with
much greater attention to specialization or chan-
nehng of interest tendencies in the elementary
evel. This is a provoking challenge for the
future in terms of new and fresh materials
perhaps of radically different format.
Today the importance of instructional audio-
visual materials portends the greatest potential
in the history of the field. No aspect of education
has grown so fast in so few years and met with
such widespread professional and public accept-
ance. Now the National Defense Education Act
ends significance to the values and merits of
such techniques, materials, and equipment on a
national level. Because of this fine potential it
seems that this is also the time to be extremely
cautious. If ever there was a time for instruc-
tional materials experts to be alert, thoroughly
wofessional, and not to over-sell or over-stimu-
ate, this is it. We need to stress in our contacts
he term instructional materials, and the rich
variety of materials involved. This is a much
more accurate term in light of current broad
hinking of the field than the term 'audiovisual.'
Also, audiovisual is still misunderstood by many
of the lay public as automatically associated with
movies for kids.' Of course, nothing could be
further from the truth since the field involves
many different materials and techniques beside
■;hose inherent in the 16mm educational film.
In view of the foregoing it appears that re-
nforcement is needed. We are talking about
professional teaching tools and techniques, they
are aids, not ends, means not goaty, helps not
Educational .Screen and Audiovisual Guide — December, IWQ
crutches for poor teaching. They are not de-
signed to replace but to help the teacher. They
are extraordinarily versatile yet not panacea. We
do not advocate Canned Education terminating
in Mechanized Matriculation, nor are we in the
education business for baby-sitting or entertain-
ing. We know these are powerful, effective, ef-
ficient tools in the hands of skilled teachers.
But do not be complacent— many people need
intelligent interpretation of the meaning of in-
structional materials and audiovisual education.
Certainly the foregoing is not original nor new;
these remarks have been the standard stock-in-
trade of the audiovisual specialist for years.
William B. Sanborn
639
They are simple, accurate, valid statements and
should not be eclipsed by advanced electronics!
There are some disturbing factors within oiu-
own profession. Teacher recruitment and train-
ing is at a point of decline. Due to low salary
and in some areas low professional status, we
are not attracting many desirable people to edu-
cation. Remember, the classroom teacher is still
the most important element of an instructional
program. In many teacher- training institutions
good solid training in audiovisual and instruc-
tional techniques has become lost or hybridized
within a confused welter of methods and ad-
ministration courses. Much of this teacher train-
ing has become "self-centered" rather than "com-
munity-centered" — the true role of the good
teacher. In some instances prospective teachers
may be taught by instructors who have had no
actual experience in public school education or
who were associated with it many years ago and
let few new ideas permeate yellowed lecture
notes. Teachers may be trained on a pink-cloud
basis, keyed to idealized conditions which well
may not exist on most practical teaching jobs.
Many in-service offerings need overhauling to
become more evaluation and utilization-centered
than overtly concerned with equipment opera-
tion. Those state teacher training institutions
with audiovisual unit requirements for teacher
certification are to be congratulated.
There are some areas of possible trends in the
future that need our support and a cooperative
watchful eye. Here are a few:
1. Because the American people are demanding
it, there is a swing back toward the emphasis
on the 3-R's. This is the trend, and the social
sciences and arts will for a time take a back
seat. This does not mean that we should
abandon the perfection of better teaching tools
in these fields, for we will alwavs need social
scientists and artists.
2. We may see a marked interest in the simpler
type of instructional aid with emphasis upon
local production in terms of slides, films and
overhead materials. With present inexpensive
and automatic 35mm and 16mm cameras
coupled with available film emulsions, excel-
lent local teacher-made units can be produced.
We need more localized audiovisual material.
3. An-ll-month-school-year may become a real-
ity in the future in order to make better use
of the public investment in school plants and
to intensify and speed up the educational
process as a whole.
4. There will be greater interest in the tech-
niques of evaluation of instructional materials.
This has been a neglected aspect of our field,
and now with a market literally swamped
with materials, the need for effective evalua-
tion techniques is more apparent.
■5. We will see markedly improved school plants
in terms of basic audiovisual installations and
provisions. We will see teacher-desk-tcaching
stations; i.e. the teacher's desk as a focal point
of both projected, audio, and television ac-
tivities. These units will be an integral part
of the desk or immediate area. Room darken-
ing provisions will become a standard fixtiu-e.
6. There should be a growth in filmstrip use,
both in silent captioned and the sound types.
In terms of coverage and over-all quality,
filmstrips represent one of education's best
instructional buys.
7. Much more in the field of realia and specimen
materials will be included or emphasized with-
in the concept of audiovisual education. Al-
though in the science fields, audiovisual
education is the logical source for fine circula-
tion sets of fossils, crystals, minerals, rocks,
ores, mounted plant and animal materials, and
seashells, to mention a few. We learn much
through the tactile sense; it has been neglect-
ed in terms of well organized potential.
8. Educational television is here to stay, but in
just what form no one knows. Closed-circuit
TV will evolve as a highly useful and special-
ized technique and should be divorced from
the stereotyped concept of 'educational TV.'
Educational TV remains in an experimental
stage, and we must overcome certain state-
ments and inaccurate publicity given to the
media at the outset. It is another interesting,
valuable, instructional tool. It has its place.
9. The importance of the 16mm film will con-
tinue, and we should see some imaginative
and powerful changes in format. We should
reject films that are not good solid instruc-
tional films easily justified in terms of teach-
er and class time. The arty, bizarre and off-
beat films should be evaluated very carefully
indeed.
10. The Language Laboratory is with us (al-
though it is not a new idea ) and the next few
vears should reveal much about the different
types of equipment best keyed to do the par-
640
Educational Screen and Audiovisual Guide — December, 19.i9
ticular teaching job at a given level. We have
much to learn, and so do the language instruc-
tors in terms of use and advising on the sub-
ject. Here is an example of cooperation needed
between audiovisual and subject specialists,
and the manufacturer.
11. As an over-all trend, the audiovisual educa-
tion field will both grow and fuse within the
curriculum to a degree unheard of at present.
There are a few areas where there is marked
need for cooperation between educators, pro-
ducers, manufacturers, and vendors or repres-
entatives. All should work together to pro-
mote the field as one of basic instructional
materials.
Each year there is a waste amounting to mil-
lions of dollars of sponsored films ostensibly pro-
duced for direct or indirect classroom use. In
recent years there have been some welcomed
examples of sponsored films which have done
a .superlative job in the classroom; example
Ford's The American Cowboy and General Pet-
roleum's In The Beginning. However, as a whole,
"sponsored films " are in need of more accurate
focus if school consumption is sincerely desired.
\Ve need and can use good quality materials
from business and industry.
We need to spread the word that the schools
themselves are not the only users or believers in
the techniques of audiovisual education! We
need to cite the fine audiovisual programs con-
ducted in many branches of the government such
as the National Park Service and the Armed
Forces, the outstanding in-service training pro-
grams of innumerable major business firms and
industries, and the many programs in the religi-
ous field.
We also have the problem— which affects us all
—of what is the future for the "audiovisual deal-
er." This is the firm that is reliable, demonstrates
the equipment, has adequate repair facilities, and
yet is consistently outbid on equipment by the
corner drug store. The bid system is important,
but so is service and the repair and maintenance
of equipment. Repair and maintenance should
be as important to a prospective purchaser as the
equipment itself.
Manufacturers and representatives should not
be reluctant to pass on a good idea or technique
they have observed in some other city, college or
university. Some manufacturers' representatives
are in a superb position to come in contact with
more different types of audiovisual programs and
ideas than any of us who work in the field of the
teaching-administrative side.
Perhaps the most important aspect of coopera-
tion is one that cannot be stated in delicate terms.
It is the marked need for more functional audio-
visual education equipment. The best way to
promote any idea or technique is to make it as
easy, simple and foolproof as possible for the po-
tential consumer and user. This is not the case
with present audiovisual equipment. For the
most part it is cumbersome, difficult or unstand-
ardized in operation, unattractive, noisy, and not
up to what American engineering has done in
countless similar equipment and appliance fields.
For example, take four current models of differ-
ent 16mm motion picture projectors and put be-
side them the same make manufactured fifteen
years ago. Note any difference? Hardly any. Pro-
jectors have simply not changed, other than a
series of color and knob placement faceliftings
and some desirable internal mechanism improve-
ments. Essentially the projectors of today are the
same as fifteen years ago, and they are replete
with the same problems and limitations. Now,
turn to another field. Take as an example, vac-
uum cleaners and compare them with their fif-
teen-year-old counterparts. The difference is
obvious; it is startling!
This is a period in which we, should foster
integrity and trust in audiovisual education and
instructional materials between educator, pro-
ducer, manufacturer and representative. This is
a situation where mutual cooperation is valid;
you cannot please everyone but we should be
able to please more than we have. We can prog-
ress only if we continue the purposeful, objective
exchange of data and ideas between experienced
and practicing personnel. Audiovisual education
is on the threshold of major advances and new
depths of use and public acceptance, but we
must proceed professionally. We all know what
these techniques can do, but a one story building
on a solid foundation is a better investment than
a skyscraper on quicksand. For the most part this
is public money; you pay it and I pay it. It should
be spent only for those items of proven merit.
We will move ahead, but at the same time let us
regard the present high public and national inter-
est in instruction as an opportunity to reinforce
many of our basic beliefs in the tools and tech-
niques of audiovisual education.
Educational Screen and Audiovisual Guide — December, 1959
641
NDEA Title III - *
Its Progress An
JL HE National Defense Education Act has
been called the most significant educational legis-
lation since the original land grant laws.
Title III, the NDEA program for the acquisi-
tion of special equipment to improve instruction
in science, mathematics, and modern foreign
l^Y HenrV C^ Rliarlc Tr languages, has been hailed for its national recog-
/ J ' ^ } ' nition of the audiovisual media and for offering
an unprecedented opportunity for expanding
audiovisual utilization.
What's the score in one state, after about a
year of experience under Title III? What prog-
ress can be reported? What trends and changes
are discernible? And what promise for the future
can be detected?
The story in the state of Oregon:
Expenditures of more than $1 million have
been approved in 410 applications from 139
school districts, located in 31 of Oregon's 36
counties.
About 20 percent of these expenditures are
going into audiovisual equipment and materials,
and the percentage is expected to rise.
Significant local and state-level activities are
taking place, and important trends are beginning
to emerge.
Title III activities in Oregon really got under
way with completion of the state's Plan for par-
ticipation which was accepted by the U. S. Office
of Education on February 16. Development of
the Plan, however, started immediately following
passage of NDEA and involved work with advis-
ory groups and consultants extending for some
months. A new Instructional Services Section of
• the Department was organized to administer
Title III, Title V-A (Guidance and Counseling),
and several other special-service programs and to
coordinate activities with other sections.
Title III has two parts: the acquisitions pro-
gram and a separate program for improvement
of supervision and related services in the NDEA
subjects. In Oregon it was decided to organize
NDEA was no doubt the most important happening in
1959 for the audiovisual field. Rather than attempt a
national summary, Educational Screen and AV Guide
commissioned Mr. Ruark to do this more intimate and
more specific report on what actually liappened in one
state. AV educators in other states will be aware of
differences in their own bailiwicks, but also will note
parallel lines of action taken.
—The Editors
642 Educational Screen and Audiovisual Guide — December, 19.i9
romise In Oregon
this program for the improvement of supervision
through use of special consultants in each of the
NDEA subjects and in the broad field of instruc-
tional materials. First activities of the new sec-
tion were directed toward organizing the state's
system for the acquisitions program, while per-
sonnel for the consultant activities were sought
and plans matured for their functions.
Since February 16, Title III affairs in Oregon
have moved ahead rapidly. A comprehensive
guide to the program was written, and the neces-
sary application, record, administrative and fi-
nancial systems and forms established by mid-
March. Regional conferences on project planning
and apphcation procedures were held in early
April. Two application periods, covering 1958-59
and 1959-60 fiscal year fund allocations, have
been completed and a third period is being held
in December as a supplementary period for fur-
ther 1959-60 allocations.
Speed was necessary if Oregon schools were
to make effective matching use of local funds for
1958-59 before the end of the school fiscal year
on June 30. The '58-'59 application period was
deadlined April 17; by late May all participating
districts had received project approvals and ac-
quisition ordering was in full swing. It was thus
possible to double the effect of nearly $150,000
of '58-'59 local funds, resulting in total project
expenditures of approximately $300,000 in less
than five months.
A second application period, for '59-'60 funds,
was held immediately, deadlined May 29. This
immediate second round provided evaluation of
Oregon projects and early decisions for action by
the school districts in late July and early August,
thus allowing time for acquisition of project
equipment early in tlie '59-'60 school year. Ex-
penditures of $711,000 have been approved, with
$83,000 more tentatively assigned.
Many Oregon districts have already been re-
imbursed for '58-'59 project expenditures and a
good many have received and are now using
some of their '59-'60 acquisitions despite the in-
evitable procurement and shipping delays.
Of the approximately $1 million in federal and
local district funds so far approved for expendi-
ture, science has received $631,000, mathematics
$194,00, and modern foreign languages $184,000.
Nearly $500,000 in federal funds for fiscal
59-'60 remains to be allocated to districts, since
a supplementary allotment of nearly $330,000 for
Oregon was contained in the NDEA '58-'59 sup-
plementary appropriation passed by Congress in
July. Since '58^'59 federal funds carry over for
matching with local district money in the '59-'60
applications, much of the Oregon '59-'60 need is
being met from '58-'59 federal funds. Thus there
is a potential of nearly another $1 million for
NDEA expenditures in Oregon during '59-'60,
and any unexpended federal funds will again
carry over to '60-'61.
It is too early for any detailed analysis or eval-
uation of NDEA Title III eflFects in Oregon, but
some important trends are becoming apparent.
For the AV field, it can be said that there is:
1. A growing interest in cooperative regional
or area instructional materials libraries. Increas-
ing demands for more types of materials, in a
broadened range of titles and topics, is empha-
sizing the need for combined efforts among
school districts to establish such centers close
enough to their classrooms to speed availability
yet serve large enough areas to provide efficient
utffization.
2. An increasing awareness among many
school administrators, teachers, and principals
that good provision for audiovisual media de-
mands the aid of persons competent in the field,
not only at the plarming stages but also for con-
tinuing in-service work with teachers.
3. Evidence that projects for the improvement
of instruction in which AV persons have had a
hand are much more effectively planned for the
use of AV media than those projects lacking the
guidance of a trained AV person.
Generally, these outcomes, perhaps more sig-
Z-OI2.EC.R.ST
Educational Screen and Audiovisual Guide — December, 1959
643
nificant than the provision of equipment, can be
seen:
1. Emphasis on curriculum change and devel-
opment in Oregon during the five years immedi-
ately preceding NDEA created a readiness for
action to improve instruction generally. This
"context for change" has had a most noticeable
and significant effect on Oregon's State Plan, on
administration of the Plan, and especially on the
acceptance and action under NDEA by local
school districts and personnel.
2. Oregon, hke the majority of states, has long
believed in the practice of general supervision,
and has carried on very effective work in this
area. Title III is providing a significant test of
special consultant services to extend the impact
of this general supervision. Since this consulta-
tion program is still in beginning phases, it is too
early to distinguish efi^ects; however, the demand
for services and the resulting types of activity al-
ready indicate that this approach to the Title III
improvement of supervision program may be
more important in the long run than the acquisi-
tion of any amount of special equipment by Ore-
gon schools. This special consultant service is
offered for instructional materials areas as well as
for each NDEA subject area.
3. The "spotlight effect" of NDEA, focused
sharply on science, mathematics, and modem
foreign languages, has brought about increasing
concern for other subject areas. Oregon school
administrators generally are doing their best to
move ahead in the improvement of instruction
in other key areas for their districts, as well as
participating in NDEA subject area projects.
4. The special programs of national groups and
of other NDEA Titles are having increasing
effects on Title III activities. The Traveling Sci-
ence Teacher Program of the National Science
Foundation, the work of the Physical Science
Study Committee at M.I.T., and the activities of
the Modem Language Association and the pro-
fessional groups developing materials and ap-
proaches in mathematics are all cases in point.
Title VI institutes for language teachers are
affecting Title III language studies.
What does the future promise in Oregon? For
the audiovisual field, as well as for the entire
Title III program, the greatest development still
lies ahead. How fast the tremendous potential
for AV development will come depends very
largely on the effectiveness with which audio-
visualists work at the local level with persons in
the subject areas and with school administrators.
It is beginning to be widely recognized that the
AV person can be most helpful and effective only
if he participates in the basic planning for the im-
provement of instruction, but he won't get this
opportunity if he has not shown his value and
indicated that he is "ready, willing, and eager."
Although few school districts in Oregon have a
full time AV person, effective work is being done
by many Oregon AV persons who spend part of
their professional time in this area.
The most interesting AV developments may
well come in the field of language instruction.
Much careful and cautious development work is
under way in Oregon to fit essential equipment
into the patterns of function required at the ele-
mentary and secondary level and by various local
circumstances.
The development of locally-prepared materials
uniquely adapted to Oregon needs or filling
poorly-supplied needs for visualization in various
content areas is also receiving more attention.
In Oregon, then. Title III has:
—Had a strong catalytic effect in bringing
about new activities of great promise;
—Brought about the expenditure of large sums
for the special equipment teachers need to im-
prove instruction;
—Focused atention firmly on the audiovisual
media as essential and important tools which
should be an integral part of instruction.
Undoubtedly, what happens as the Title III
promise becomes progress and then performance
will have a marked effect on the future course of
education in the state.
644
Educational Screen and Audiovisu.al Guide^December, 19.59
'OXZECflLST
DA VI and the Future
by Robert C. Snider
X HE future of the audiovisual movement
and the future of American education are so
closely joined that it is difficult and perhaps fu-
tile to consider their futures as isolated entities.
Today major changes are taking place in
American education and all of these changes will
directly influence our own field of audiovisual
instruction. Although some of these changes have
been developed and pioneered in schools by
audiovisual specialists, many of them are changes
that have germinated elsewhere and are growing
to have considerable effect on audiovisual in-
struction. More and more audiovisual directors
today are concerned with problems of adapting
new technological developments to the teaching-
learning process.
Whether we in the audiovisual field have been
leaders or followers in our relationship to the
total educational movement is basically an aca-
demic question. The important point is that we
are an integral part of the teaching profession.
Our future role as leaders and specialists within
this profession can only be predicted in terms of
how effectively we are able to relate ourselves
to this profession and to new developments with-
in this profession. In relating ourselves to the
teaching profession, we have an increasing re-
sponsibihty to serve as a bridge between tech-
nology and teachers.
Since it was established 36 years ago, the De-
partment of Audio-Visual Instruction of the Na-
tional Education Association has been building
on a solid foundation, for it is a part of the teach-
ing profession and in recent years its growth has
been phenomenal. In the past decade DAVI has
become a firmly established, autonomous depart-
ment of the NEA with its own annual national
convention, its own periodicals and a member-
ship that is rapidly approaching the 5,000 mark.
( During the past nine years, DAVI membership
has increased by more than 400 per cent. )
An excellent liaison between DAVI and the
teaching profession exists in a working relation-
ship between DAVI staff members and the total
NEA headquarters staff in Washington. The
executive secretary and others on the DAVI na-
tional staff also serve as staff members of the
NEA Division of Audio- Visual Instructional Serv-
ices. This NEA headquarters unit has two basic
responsibilities: to promote the effective use of
audiovisual materials in the schools of the United
States, and to provide audiovisual services to
other NEA units.
Because of its relationship with the NEA, our
professional audiovisual organization has an open
channel of communication with the teaching pro-
fession and its many units, making possible a
rapid and efficient mutual exchange of informa-
tion. As an NEA department, DAVI, of course,
is able to work directly with the 700,000 NEA
members as well as with the other 29 depart-
ments, 13 divisions, and 26 commissions and com-
mittees. These combined NEA units, incidentally,
are the largest publisher of educational materials
in the world, a fact of some importance to DAVI.
DAVI uses two important means of informing
its members of new developments in education,
its publications and its conventions and confer-
ences. A good example of the latter is the forth-
coming national DAVI convention at the Nether-
land Hilton hotel in Cincinnati, Ohio, February
29 to March 4, 1960. With its theme, "Concen-
trating Educational Forces," this convention is
expected to attract 2,500 people to hear such
speakers as Ernest O. Melby of Michigan State
University and John E. Ivey, president of the re-
cently-established Learning Resources Institute.
An added attraction will be more than 115 com-
mercial product exhibits including such new de-
velopments as teaching machines.
liARLY in 1960 DAVI will pubHsh a signifi-
cant volume. Teaching Machines and Program-
med Learning: A Source Book, edited by A. A.
Lumsdaine and Robert Glaser. DAVI's decision
to publish this collection of major papers is a re-
sult of the great interest its members have in the
two concepts mentioned in the book's title. And
this interest on the part of DAVI members may
well be a guidepost to our future.
In a recent paper on technology and the in-
structional process, James D. Finn, president-
elect of DAVI, refers to what he sees as the com-
ing role of the AV director in relation to teaching
machines and programmed learning:
"It is my position that the audiovisual field is
in the easiest position to help integrate these
mechanisms properly into the instructional pro-
cess. They are not primarily audiovisual; they
are primarily technological. The audiovisual
field, I think, must now suddenly grow up. We,
the audiovisual speciahsts, are, of all educational
personnel, the closest to technology now. We
must, I think, become specialists in learning
technology— and that's how I would redefine
audiovisual education."
You may or may not agree with Dr. Finn.
Whatever your opinion, DAVI has a forum for
it. The future of DAVI is the future of the
audiovisual field, and your active participation
is needed in both.
Educational Screen and Audiovisual Guide — December, 1959
64S
FORECH.S'X-
Educational Television
by Harry J. Skornia
X HE past year has been an encouraging one
for all who are interested in educational televi-
sion and all modem media. I think it has been
equally interesting for all who are interested in
the pressures which the entire educational com-
munity is feeling in the United States.
In a sense I feel that American education has
been made the "fall guy" for the "educational
mess" we're in, to quote many hysterical and
otherwise irresponsible critics.
Since education in the United States is respon-
sible to local pressures, instead of being controll-
ed by a Ministry of Education or some compar-
able central body as it is in many countries, the
United States public, critics and others cannot
fairly blame the educators, as "the others" in this
situation.
It does, of course, raise a question of the total
problem democracy faces at all levels: that of the
responsibility of those in charge of any critical
part of our nation's organic system, in the face of
"public" pressures. Should school adminstrators
have yielded to public pressures for more voca-
tional, "adjustment," and similar courses? Or
should they have stood by their guns, and insisted
on more disciplined education in the basic (sci-
ence, humanities) sense? Or in insisting on get-
ting through to the students the fact mat mey
must continue to study and learn all their lives
as if their very lives and freedom depend on it—
as they do?
Is a review of tbis type of responsibility gener-
ally not in order— not only in education but
everywhere in our culture? By whom were the
public pressures exerted on education shaped
during the years when it was becoming "a mess,"
if not by our mass media— newspapers, radio,
television, movies, and all the rest?
We now are beginning to suspect that many of
the concepts, values, and 'lessons" which these
media have been conditioning the public with
may not necessarily have been so good after aU.
But we have not yet begun to raise adequately
the question as to whether the value systems
transmitted by these same media regarding our
economic and social systems (constant inflation,
etc. ) may not be as out-of-step with our times as
our education system has been. What is educa-
tion's role in this area?
If commerce-operated mass media continue to
assume in these areas, as they did in the case of
education and science until Sputnik and Lunik
came along, that ours is "the best possible sys-
tem," how long will it be before the economic,
social, and social science equivalents of Sputnik
and Lunik will burst above our heads?
If sponsored mass media do not show concern
in these areas, educators and educational uses of
these media must. I see this as a more serious
function of educational television, the other new
media, and education itself, than any of the ex-
periments in detail or methodology which we
now hear about.
Education may have abdicated its responsibil-
ity once under public pressures and tastes which
were shaped by industry-financed uses.
Has it learned a lesson from this? Have we
learned a lesson as part of this educational struc-
ture? Education (which includes you and me)
must have the courage to resist such pressures
now, as the last bastion of truly basic (not ap-
Ued ) analysis of education's function and respon-
sibility in a republic, now that all types of media
are available to it.
I believe that some evidences of such awaken-
ing are occurring. That is why I began this arti-
cle by saying that I am encouraged. Humanists
are finding support in their insistence on the need
to develop the spiritual, intellectual, and philo-
sophical man as well as the scientist and the
technician. Some are having the courage to say
that we should study languages, as many as pos-
sible, in order to understand our world better,
and take wise decisions on the basis of this new
understanding— rather than only to speak the
language, or use it to keep from getting "gyp-
ped" as a tourist, or as a technical skill to enable
us to earn lots of money in a foreign country.
In the early days of educational television
most of the money came from Foundations. This
was good as a catalyst and means of getting edu-
cation started in the use of new tools. It is not
good if its uses are directed too much by Foun-
dations instead of by education itself. Here, too,
there is evidence that the educational community
is awakening, and having the courage to say that
tax money is what we need— that if we want bet-
ter education we as taxpayers must pay for it.
Many are having the courage to take issue with
Foundation projects themselves in many respects.
This, too, is good. Let us be grateful to the Foun-
dations for prodding such educators into concern
and activity.
646
Educational Screen and Audiovisual Guide — December, 1959
education
Finally, some are even beginning to say that
more money is not necessarily the answer to all
education's problems. If America can learn that
money is not the most eflFective force in our lives,
and in the world, we will have gone a long way.
But education must stubbornly and courageously
believe and teach this if we are to avoid "cheap
and dirty" solutions to complex problems.
I do not believe that in educational television
we have any panacea for education. Put me down
as old fashioned if you like; for I do not person-
ally believe that learning can ever be "made
easy" in the sense that many people mean. I be-
lieve that many of our learning theories are no
doubt antiquated. I believe each of us can learn
enormously more than we have so far thought
possible. Educational television and all sorts of
new media can contribute greatly if used right-
in an integrated approach— ratiier than elbowing
each other aside. But I believe that learning is
essentially discipline (mostly self -discipline ) .
Just as great sportsmen can find no substitute for
rigorous conditioning, body-stretching, painful
straining beyond capacity— moving the threshold
ever upward— so I believe that good minds and
clear, analytic thinking, can be realized only in
the same way.
I
THEREFORE am not particularly interest-
ed in "how easy television makes it." I am not
even interested in what television does to or for
teaching as such. What does it do to and for
learning? And by learning I do not mean the a-
massing of facts or odd bits of information. We
are confused enough already. The plethora of
"facts" in an unrelated jungle of confusion is a
large part of our problem. What can educational
television contribute to seeing cause and effect
relationships? What can it do to identify and
clarify forces? What can it do to develop intelli-
gent and rational decision-making in an age when
our rational side is all too often by-passed?
It is at this point that I would like to take issue
with many who feel that television alone can
teach this sort of thing. Only practice under su-
pervision, can do this. I know of no way to ferret
the irrational out, and get at the rational basis of
a principle, other than discussion. And by this I
mean discussion in which the learner— the ap-
prentice or disciple— himself participates.
I am not too worried about the fact that "stud-
ents can't ask questions" of the television teacher.
Most of the kinds of questions tnost people are
thinking of will not be sorely missed. It is dia-
logue (in the Socratic sense) that I mean— and
that is something which the eflBciency of televi-
sion in providing demonstrations, or transmitting
facts, or providing contact with great teachers, to
serve as a basis of such dialogue, can enormously
contribute to.
Printing did not replace the classroom. Neither
did films or radio, thank heaven. Neither, uiJess
we lose our sanity, vdll television— at least at
those critical ages of students when the young
minds are curious and idealistic and needing to
be guided and tested and challenged and given
rough knocks.
Perhaps the advent of television will cause us
to study media as media— and cause us to have,
finally, courses in all the media to which humans
are subjected in our culture. Education has for
thirty years sat passively by, arming students to
recognize ( and even here imperfectly ) phoniness
and irrationality only in the print media. The of-
fense (commercial and manipulative uses of
these media) in electronic media has gotten far
ahead of the defense (the listener or viewer).
Education has too long been blind to this respon-
sibility. It can no longer be. It must, finally, take
an overall view of what happens to the students
when placed in contact with other minds-
through whatever media is used.
Here, too, there is evidence that such an awak-
ening is occurring.
I believe that the entrance of educational tele-
vision on the stage of education has been so dra-
matic and has brought with it both so many
promises and so many threats, depending on the
persons or groups who judge it, that it is, right
now, causing the hardest look at education itself
that has been given it since perhaps the days of
Rousseau— and his efforts to equip his imaginary
student, Emile, to meet the problems of the
world he would have to live in. This, in fact, may
turn out to be educational television's greatest
contribution.
But the wise uses to which television must be
put, must be tempered uses: uses tempered by an
awareness of its great power, and its great dan-
gers, as well as its great promise. How well these
uses emerge depend in large part on the courage,
imagination, integrity, and effort that all of us—
who claim or aspire to exert influence in its uses
—display in these exciting days and years.
Educational Screen and Audiovisual Guide — December, 1959
^7
A Year of
Achievement
I
For NAVA
by W. G. Kirtley
In a recent speech, Charles A. Percy, president
of Bell & Howell Company, referred to the audio-
visual industry as occupying a unique position
as the communicative link between businessman,
educator and citizen. He charged the industry
with a responsibility for helping to alert the na-
tion to its educational needs through a "great cru-
sade" to eliminate the "crisis in education." Since
that address, the industry has formally agreed to
accept Mr. Percy's challenge in a resolution
unanimously passed during the 1959 convention
of the National Audio- Visual Association.
This voluntary action by practical businessmen
to contribute of their time and money for support
of a program to benefit our nation in general and
education in particular, well illustrates, I feel,
the warm relationship between the AV industry
and one of its major customers : schools. The spir-
it of teamwork that exists between our industry
and the educational field is actually quite extra-
ordinary, something altogether foreign to most
essentially commercial relationships. Yet, in many
ways, its eflFect has been of great practical value
both to the educator and the AV businessman.
Glancing back over the past 12 month period,
a number of instances of cooperation come to
FOxs-ECJ^so:
648
mind, accomplishments realized through team
effort by businessmen working closely with lead-
ers from the field of education. As the year now
draws to a close, I think it would be well to re-
view some of the progress we shared during 1959.
A few years ago the areas of new teaching aids
were deemed "non-essential" by the White House
Conference on Education, a heavy blow to our
industry and the many forward-looking educa-
tors and educational administrators who foresaw
the dramatic role that newly developed and im-
proved teaching aids could play in improving
teaching. Together with educational organiza-
tions, the National Audio-Visual Association
launched an exhaustive program aimed at only
one objective: gaining proper congressional ap-
preciation of the potentials of new educational
media, and reflecting this awareness by appropri-
ating the necessary federal funds to make these
teaching aids accessible to schools across the
country.
The success of this effort has amazed even
those who were intimately involved in achieving
it. The United States Congress reversed our na-
tional attitude toward new educational media.
Audiovisuals were rightfully lifted out of the
"frills" category, and the National Defense Edu-
cation Act is now making a great variety of new
teaching aids a vital part of the teaching profes-
sion.
Anyone familiar with the red tape-clogged
wheels of legislative process is aware of how
slowly these wheels normally turn once an act
has actually been passed. Therefore the next ma-
jor goal of NAVA was to help implement NDEA.
It became urgent that everyone who would be
concerned with new Pubhc Law 864, both in-
dustry and school people, understand it fully.
And it was important, once this understanding
was accomplished, that the appropriated funds
would be made speedily available.
Our industry established an Educational As-
Educational Screen and Audiovisual Guide — December, 19.59
W. G. Kirtley
sistance Fund to serve this purpose. Thirty-six
manufacturer and producer members and 37
dealer members of NAVA contributed a total of
about $27,000 to finance a number of urgently
needed projects. Among these was the publica-
tion of "AV-864," a handsome booklet which ex-
plained clearly and simply the audiovisual pro-
visions of the new law. Some 65,000 copies have
been distributed.
Representatives of our association called upon
46 state departments of education for the purpose
of offering advice on their state plans, to help
speed up their submission and to make sure that
adequate AV provisions were included. Again,
this activity was financed through the Educa-
tional Assistance Fund.
Quick team action was called for last March
when the House Appropriations Subcommittee,
which had considered P.L. 864 appropriations,
unexpectedly recommended that no money at all
be appropriated for any of the audiovisual sec-
tions of the act. Within twenty-four hours of this
jolting announcement, NAVA had contacted 1200
of its members and AV personnel in the educa-
tional field via air mail letters and telegrams.
Other groups took similar action. Reaction was
swift. The move to cut the appropriation was de-
cisively beaten on the House floor.
During the year, the audiovisual industry,
through its Association, has continued to partici-
pate in the Audio-Visual Council on Public In-
formation. NAVA handles the physical produc-
tion and shipping of council publications such
as "Gateway to Learning." To date, 200,000
copies of council publications have been printed
and distributed. The council now has another
project nearing publication which will be of great
value to everyone concerned with educational
audiovisual programs. The late Dr. K. C. Rugg
of Indiana University completed just before his
death a booklet entitled "Budgeting for your
Audio-Visual Program." This publication will
present the budgets of good audiovisual pro-
grams, the ones which are well financed, in
school systems of different sizes and localities.
It will serve as a model for school administrators
to follow and adapt to their own school systems.
Though the Murray-Metcalf school construc-
tion-teacher salary bill has thus far failed to pass
in Congress, it is nevertheless significant that
through an effort which NAVA spearheaded, the
bill carries an amendment to include instruc-
tional materials and equipment. This further es-
tablishes precedent for the position that audio-
visual provisions should be in any Federal legis-
lation relating to schools. The McNamara school
construction bill, S. 8, includes instructional
materials and equipment as items which can be
purchased. The AV industry has in the past, and
will continue in the future to ardently support
these and other measures which promise to
strengthen our educational system.
As schools become more and more "labora-
tories of learning," the importance of aids and
materials grow in proportion. Vigorous effort
must be exerted to provide assistance and serv-
ices to all users of audiovisuals to see that these
newly acquired tools are properly and effectively
utilized. Herein lies the greatest challenge facing
audiovisual businessmen and educators as we
look to 1960, the beginning of a new decade of
opportunity.
Educational Screen and Audiovisual Guide — December, 19.S9
649
60
FOREC.js.srr
EFLA in 1959
and in 1960
by Elliott Kone
and Emily Jones
650
Probably the best word to describe EFLA's re-
action to the past year is "breathless." While
maintaining the regular membership program
of evaluation cards, bulletins. Film Review Di-
gests, infonnation service to members and others,
and such other activities as conferences, film dis-
tribution, and publication sales, EFLA organized
and presented its first American Film Festival.
The Festival has been well reported in the audio-
visual magazines and by word-of-mouth from
those who attended, so it seems unnecessary here
to give all the details. However, a few statistics
may be in order.
Film entries for the festival started coming in
early in November. When the dust cleared away
after the official closing date on January 20, we
found that we had entry forms for 442 16mm
films and 149 filmstrips. Thirty-five pre-screening
committees sacrificed their time and eye-sight to
rate the entries during February, and from their
report, 250 films and 80 filmstrips were selected
for showing at the festival. Since each of the com-
mittees contained at least six people (some had
more) the number of volunteers involved in the
pre-screening procedure was about 200. The fes-
tival itself took place at the Statler Hilton Hotel
in New York on April 1-4, 1959. About 500 peo-
ple registered, and many of them came back on
succeeding days. Ten screening rooms were
going full blast for three days and three rooms
were used for the final showing of award-win-
ning films on Saturday. Blue Ribbon Award tro-
phies were given to 45 films and filmstrips at the
award banquet on Friday night.
The reaction to the festival has been over-
whelmingly enthusiastic. A number of sugges-
tions for improving the rating system have been
made and there were the inevitable laments from
those who found two films they wanted to see
running at the same time. But considering it was
a first effort, it was remarkably successful, and
far exceeded the modest expectations of the
EFLA staff. Perhaps the most gratifying aspect
of the Festival was that everybody seemed to en-
joy it.
After-effects of the Festival are still being felt.
One of these is a widening view of the scope of
the 16mm film. EFLA has always interpreted the
"Educational" in its title to mean education in
the broadest sense, but there has been a tendency
to assume that we are concerned only with class-
room films. A look at the list of 32 categories and
five major areas of interest in the festival should
dispel this idea. Education and Information, Art
and Culture, Religion and Ethics, Health and
Medicine, and Business and Industry are major
areas, in each of which EFLA has an interest
( and members ) ; and the festival not only drama-
tized that fact, but also stimulated the flow of
information from one field to another.
EFLA's role in the whole audiovisual field is
basically different from that of any other organi-
zation, simply because it does cut across the
boundry lines. There are organizations dealing
with audiovisual programs in the schools, the
public library, in the churches, in industry and
many other areas. These groups work intensively
within their own fields and their work is invalu-
able. But EFLA's program and interests are ex-
tensive—covering all sul?ject areas in dealing with
Educational Screen and Audiovisual Guide — December, 1%9
the film as a medium of communication.
Since its beginning in 1943, EFLA has stressed
two particular parts of its program: the critical
appraisal and evaluation of films ( all films ) and
the problems and techniques of administering a
film library (any film library). Selecting mate-
rials must, of course, be done by people who
know the area in which they are to be used— but
the principles of selection and evaluation remain
the same for all groups. Getting materials to the
users, whether locally, regionally or nationally
presents similar problems, whether the films deal
with elementary arithmetic or advanced interna-
tional afi^airs. It is in service to all film users, in
appraising all kinds of films and in encouraging
high quality work by all film-makers that EFLA's
future lies.
What about the immediate future of 1960?
Well, EFLA is now gathering its strength and
preparing to plunge into the Second American
Film Festival to be held at the Barbizon Plaza
Hotel in New York on April 23-27, 1960. The
same general pattern will be followed, but there
will be a number of changes— we trust for the
better— in the rating and scheduhng. Most of
these are based on suggestions from those who
attended the 1959 festival and took the trouble
to tell us what they thought. There will be more
opportunity to meet informally with other film-
makers and film-users, more coffee hours and
more discussion sections. Pre-screening commit-
tees will be urged to maintain higher standards
so that only really qualified films will be selected
for festival screening. There will be fewer con-
flicts in scheduling films in the same general area.
The filmstrip rating system is being revised. But
even the most optimistic member of the festival
committee does not really expect that all prob-
lems will be solved and all objections overcome-
in 1960 or any other year.
All festival and no program would make a thin
audiovisual year, so any members who may have
feared that EFLA would get so involved in
Jurors and Awards that it had no time for any-
thing else are hereby reassured. Immediate plans
call for more evaluations, more Bulletins, more
Film Review Digests, plus two or three special
service supplements during the coming year. The
new Index to EFLA Evaluations, just off the
press, lists by subject and title the nearly four
thousand films which EFLA has evaluated so far.
There are two areas to which EFLA plans to
give special attention in the coming year. One
is a major revision of its whole schedule of meet-
ings and conferences. With the festival taking the
the spotlight as the major event of the year, the
EFLA board is planning a series of regional and
specialized conferences. The Southern regional
meeting in Florida, which was so successful in
1958, will be repeated in 1960. Other areas sug-
gested for regional meetings are Midwest, North
Central and Pacific Coast. Special workshops and
conferences with groups using films in the public
library, church, industry and other fields are
being considered.
The other major project is to apply EFLA's
long-standing information and evaluation serv-
ices to the complete and detailed study of audio-
visual materials in one particular area at a time.
First on the hst at present, of course, is Science,
and plans have been formulated for this project.
The experience and cooperation of the approxi-
at work on the regular evaluation project will be
invaluable in making special studies of this kind,
but additional oflBce staff will also be required, as
well as funds for printing and distributing the in-
formation if it is to be of maximum usefulness.
So 1960 will be another busy year for EFLA,
as well as for the audiovisual world at large. But
if it fulfills its promise, it will be also a year in
which the horizons of that world are expanded
as more groups and more individuals discover
the tremendous variety of 16mm films and the
ways they can be used.
What EFLA can do in the immediate future is
only a small part of what is needed, but with
1959 behind us, we feel that we can look forward
to a busy, useful, and probably— again— a breath-
less 1960.
Kducatiopxal Screen and Audiovisual Guide— December, 1959
631
AV Education
in the Church
by George B. Ammon
Slow but significant progress has
marked the use of audiovisual
materials in the church during the
past few years. Audiovisual prog-
ress has been slow partially because
of the conservative nature of the
church and church people, but it
has been significant largely because
the image of audiovisual education
is changing within the church itself.
We are beginning to see both the
true potential of audiovisual mate-
rials as tools for specific purposes,
and their inherent limitations— plus
those engendered by many largely
untrained in their use.
In the past several years serious
efforts have been made to move
from an unimaginative use of au-
diovisual shown largely for sea-
sonal "programs" such as at Christ-
mas and Easter time, to a more
carefully thought out use of all
kinds of audiovisual materials in
connection with educational, mis-
sionary, evangelistic, and steward-
ship purposes of the church. Many
more teachers are taking the audio-
visual tools as tools, and developing
skills in using them. Until recently
many church leaders used only
films or filmstrips or other visual
materials which were patently re-
ligious, today they draw on audio-
visual resources from a wide spec-
trum of subject matter.
The sobering complexity of the
learning process has made church
leaders aware that audiovisuals
play a significant part along with
other teaching methods such as dis-
cussion, role playing and problem
solving and that audiovisual edu-
cation operates best in concert with
other types of teaching. Audiovisu-
als are not automatically educative,
and standing alone, are often in-
eflFective.
There is considerably more de-
nominational guidance material of-
fered the local church as to what to
use in connection with the specific
Christian enterprises at the local
level. Significant audiovisual list-
ings have been prepared by de-
nominational audiovisual special-
ists in connection with Sunday
church school, weekday and vaca-
tion church schools as well as in
missionary education, evangelism
and stewardship education. We are
learning how to help teachers of
specific age groups work more ef-
fectively with audiovisual materials.
Furthermore the audiovisual pro-
ducer is beginning to define his tar-
get audience more clearly and even
the distributor is beginning to help
the user select his material more
purposefully.
Within the local church, audio-
visuals have become somewhat
familiar today. We recognize the
film and filmstrip as an adjunct to
the teacher's tool kit. We are more
likely to use these materials in a
somewhat unobtrusive manner to-
day than ever before.
We are beginning to realize that
the Bible is difficult to visualize. In
fact, it may be that possibly some
parts of the Bible should not be
visualized in such form as film or
filmstrip. This is partly because of
the high cost of doing a creditable
job plus the fact that it is exceed-
ingly difficult to visualize oriental
imagery, parables and miracles
without doing a disservice to the
meaning and dynamic of the Scrip-
ture itself. In some respects the
most recent attempts at film treat-
ment are worse than those of ten
years ago. Some of the efforts suffer
from the poverty of wooden char-
FOZs.z:c.H.srr
acterization, unimaginative direc-
tion, and poor scripting, along with
mediocre make-up and crude spe-
cial effects.
We are encouraged by recent
statistics which claim that 85 per-
cent of all Protestant churches now
have one or more pieces of audio-
visual equipment. These statistics
show that the larger the size of the
congregation, the more certain we
are to find audiovisual equipment
available and being used. Fifty-one
percent of our Protestant churches
have record players, 64 percent
have slide and filmstrip projectors
while 64 percent have motion pic-
ture equipment. Generally this is a
good sign but may also tend to put
everything audiovisually into a neat
package, and cause us to depend
too heavily on the package.
The creative audiovisual user is
now beginning to push beyond the
use of the motion picture and film-
strip projector to such equipment
as the opaque projector, the tape
recorder, the overhead projector,
and the 35mm and the 16mm cam-
era.
Recently introduced into the
church field is the use of such
equipment as the Viewmaster pro-
jector with its circular reels, each
reel carrying 14 pictures of 16mm
stock. This kind of simple inexpen-
sive equipment along with a less
expensive well - engineered, exclu-
sively filmstrip projector, designed
especially for use in the typically
small church school class, are some
developments which are moving in
the right direction.
A new development which por-
tends much good for the future of
audiovisuals in the church is the
plan to limit the upcoming 1960
International Conference on Audio
Visuals in the Church ( at the Uni-
versity of Colorado in Boulder next
summer) to national or internation-
al staffs of the denominations, plus
interdenominational leaders and a
limited number of regional rep-
resentatives. This conference, here-
tofore open to local church leaders,
will thus be limited and will plan
various state or regional audio-
visual cooperative training enter-
prises, using national, regional or
area leaders to help get the AV
know-how to the local congrega-
tional level.
The present NCCC Commission
to study the church's opportunity
and responsibility in relation to the
mass media is currently delving
into the place of television, radio
and the film and promises some
audiovisual help "at the summit."
652
Educational Screen and Audiovisual Guide — December, 19.59
AUDIO
by Max U. Bildersee
Through the Looking Glass
— To Tomorrow
The past year has been marked by
an explosive growth in the number of
secondary schools and colleges ex-
panding their foreign language offer-
ings and expanding, too, the technical
facilities for such studies. Recent sur-
veys indicate the number of language
laboratories in service as more than
300— with more than 60 of these in
sub-collegiate institutions. Colleges re-
port language enrollments increased
by as much as 36 per cent with new
demands for languages other than the
usual Latin-French - Spanish - German
group.
Foreign language accomplishment,
recently in the 'recommended studies'
group for college entrance, is again
being made a requirement. Columbia
College recently announced that, be-
ginning as soon as 1962, a require-
ment for admission will be completion
of at least three years of study of one
foreign language in high school. This
is not an isolated instance but is part
of a trend.
And the emphasis will be on com-
munication, not rote learning of words
out of context and dull and unexciting
rules of grammar. The College Board
examinations will include aural com-
prehension tests in French, German
and Spanish. Similar in objective will
be the revisions of the English exam-
inations which will include testing in
composition.
Role of Listening
Communication as a vital function
of language, then, is becoming dom-
inant and listening, perforce, becomes
integral in modern education. The
current emphasis on audio and audio-
visual entertainment via motion pic-
tures, television, radio and recordings
heightens the need for this emphasis
—but it has been a generation com-
ing, and comes coincident with the
sudden pubhc realization that our re-
lations with the world depends on suc-
cessful communications.
The past year has seen, too, a sud-
den but anticipated growth in the
variety of foreign language records
marketed. No list of foreign language
recordings, however recently publish-
ed, can be 'up-to-date' for more than
a few months— or even truly 'recent'
for more than a year — because the
variety of available materials is so
rapidly expanding.
The pressures bringing this about
are, of course, the growth in the num-
ber of foreign language laboratory
study courses available to secondary
school and college students, and the
impact of the National Defense Educa-
tion Act on audiovisual budgets in
the language study area.
The mirror shows phenomenal
growth, and the rear-view mirror indi-
cates, too, that language studies are
not alone in this.
Looking through the glass to the
year and years ahead, it is reasonable
to predict that we are at the begin-
ning of an era of tremendous new
emphasis on being able to commun-
icate — to receive as well as offer in-
formation through the senses of hear-
ing and seeing. The laboratory, as it
has been introduced into foreign lan-
guage study, will become integral in
other areas beginning perhaps in
English both as a language and as
a humanities study, and progressing
then to other humanities, the arts and
finally to the sciences. It is not in-
conceivable that the expressed goal
of so many educators will become
a reality: that the student be encour-
aged and permitted to progress
through the maze of his studies at
his own gait, pausing to seek depth
and breadth as interests and needs
indicate. It is not inconceivable that
through the audiovisual devices used
by individuals and by groups how-
ever small the pressing needs of the
intellectually gifted may be met. And,
too, the lagging student may be
helped to progress at his own pace
through directed listening and other
study experiences.
It is always interesting and inform-
ative to know who is active and inter-
ested. A 'man in the street' survey is
impossible but a 'letter in the mail'
study is not. So, with this particular
year-end summary and look ahead in
mind, we made a simple tabulation of
correspondence over the past few
months. We have heard from a variety
of places— from most of the states and
from European and Asian nationals.
The bulk of our correspondence is
from schools and colleges, as might be
anticipated, with schools and school
systems accounting for about 48 per
cent and colleges and universities
33 per cent. The rest is made up of
miscellaneous adult groups including
public libraries— almost a fifth.
Av Directors and Centers
When the same information was
tabulated another way, it was learned
that audiovisual directors and audio-
visual centers, including curriculum
materials centers, account for 63 per
cent of the mail— almost two thirds.
These are the professional audiovisual
specialists, these are the professional
educators outside of libraries. But
librarians are asking questions, too,
and almost a third of our mail comes
from libraries other than school and
college libraries. There is, of course, a
smattering of letters which can only
be described as 'miscellaneous' and
Audio- CAROALOO Record Reviews on Cards
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Educational Screen and Audiovisual Guide — December, 1959
653
may come from individuals seeking in-
formation, from record producers and
from the tremendous variety of other
sources (including school children 1)
who want to know about sound.
What do they ask? The questions al-
most all concern the area of materials.
The most complex may involve pre-
paring a hst of recordings for a college
course in Shakespeare, and the sim-
plest the "where can I secure?" in-
volving the record distributed only by
a single source. Many people seek
lists for intensive work in a limited
area. One elementary school principal
wrote that a student was entering a
hospital for delicate eye operation and
he sought assistance in selecting ap-
propriate entertainment and instruc-
tional recordings for the child.
Of course there are questions about
equipment but these are decreasing in
number. The multi-speed record play-
er is a well-known machine today.
The argument of 'tape versus disc' is
frequently joined. Then too, we are
repeatedly admonished that (a) the
eye is faster than the ear as a receptor,
and (b) the ear is faster than the eye
as a receptor. The argument over rela-
tive retention, too, is not uncommon.
No Help to These
There are some people we cannot
help. These are the schoolmen who
have received (as a gift) an almost
complete set of 78 rpm records pub-
lished in the pre-war years. They seek
the one (almost always unavailable)
record to fill out the album. Unless the
title has been rerecorded and reissued
we find it best to suggest substitutes.
Looking ahead we can anticipate
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many interesting developments. The
concept that involves a lending or
rental library of recorded material for
'one time only' use is already in prac-
tice. But the future may well involve
a large leased library constantly avail-
able in any given school or school sys-
tem.
The Keats Record Company (127
Bedford Street, Stamford, Connecti-
cut) already offers a record service
for public libraries at a monthly fee. In
this service a permanent collection of
LP records is shipped to the subscrib-
er at the beginning of the service
period. This initial shipment forms the
basic collection which remains in the
library as long as the service is re-
tained.
Additionally, new records are con-
stantly supplied to the contracting
libraries. Libraries are encouraged to
request specific recordings to be in-
cluded in the regular shipments which
are sent. The record owners— the lend-
ing source in this case— replaces worn
and mutUated records as an integral
part of the service on advice of the
library. It is important to note that
title remains with the original lessor
and not with the library.
Cannot a similar program be devel-
oped for schools? Is it impossible that
schools lease record collections and
pay on either an annual or monthly
basis? In this case, cannot an enterpris-
ing individual or firm offer such a
broad service encouraging schools to
select a basic library from existing
catalogs and then offer additional
(new or older) releases on a regular
monthly or bi-monthly basis? It may
not be impossible that a rental-pur-
chase system similar to that now em-
ployed successfully by film distribu-
tors can be applied to recordings sales.
The major need is for aggressive face-
to-face salesmanship and for realiza-
tion on the part of teachers as well as
teacher-trainers that suitable audio
materials enhance the learning situa-
tion and provide another source for
the student's vicarious experience.
Aural Program
And still the new records are pro-
duced with a view not only to enrich-
ment but also to implementing learn-
ing. One of the latter is Pathways To
Phonic Skilk (Audio Education, Inc.,
LL-3; 55 Fifth Avenue, New York, N.
Y.). This is an aural program for de-
veloping and extending phonic readi-
ness skills, basic in beginning read-
ing. The recordings are particularly
designed to accompany Volume I of
Betts Basic Readers, Second Edition,
but their usefulness is not limited to
these particular texts.
654
EDUcATIO^AL Screen and Audiovisual Guide — December, 19.59
The records (there are two 12-inch
33.3 rpm discs in the set) deal with
such topics as "Hearing and Identify-
ing Sounds," "Discriminating Between
Sounds," "Hearing and Saying Rhym-
ing Words," "Naming Pairs of Rhym-
ing Words," "Classifying Sounds,"
"Saying Words that Rhyme," "Listen-
ing to Rhymes," "Completing Rid-
dles," and sections devoted to hearing
vowels and consonants as well as the
endings and the beginnings of words.
The material contained in the two
recordings is sufficient for long term
use with most students. The work can-
not be completed without repeated
listening over a long period of time,
and slow progress is indicated.
Intended for Young
Generally, the recording will be use-
ful with the kindergarten and first
grade children for whom it is intend-
ed. It seems rather important that the
listening children have had a broad
background of experiences so that
they may be able to recognize and
identify 'city' sounds as well as 'coun-
try' sounds. Volume, important in
sound discrimination and distance
judgment, is constant rather than vary-
ing in this recording. Further, some
of the sounds employed— such as the
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sound of a steam locomotive— seem to
"date" the recording too much. Per-
haps most first grade children have
never actually seen or heard such an
engine but here television comes to
the rescue, for the experience of both
seeing and hearing is probably theirs
through TV.
We had hoped that there would be
many simple stories told in sound on
the recording— and but two are pro-
vided. Sound used this way can con-
tribute markedly to the child's devel-
oping perceptive abilities as well as
to his oral self-expression. From the
technique demonstrated on the rec-
ord, however, it is possible (and de-
sirable) for the class and the teacher
working together to create their own
simple "stories in sound" and to re-
cord these on the school tape recorder,
developing the working together con-
cept for their ovwi amusement, com-
prehension and fuller involvement in
this aspect of communicating ideas.
This is an especially interesting
area: the introduction of children to
interpretation of sounds at an age
when they are being first introduced
to them. This greater facility in evalu-
ating sounds can contribute to a child's
enjoyment of the world he sees unfold-
ing about him and possibly to a
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Educational Screen and Audiovisual Guide — December, 1959
655
A-V
In the Church Field
by William S. Hockman
Notes And Comments
We believe that the churches, all
denominations, can get a lot of good
use out of the 13 films which were
used on the Methodist "Talk Back"
TV series. Now released to all
churches, these films cover such sub-
jects as the pressure of modem living,
guilt, knowing God's will, life's good
and bad breaks, prayer. Christian
business principles, suffering, civic
responsibility, anxieties and fears, be-
longing and acceptance insecurity, the
rearing of children, etc. Here is mate-
rial for youth and adult groups, in
and out of church. To get the most
juice out of them, try the discussion
process. Book them through your A-V
library, or the Methodist Pubhshing
House, Nashville, Tenn.
• It is just possible that Mr. Alan
N. Camp, secretary of the Audio Visu-
al Aids committee of the Trinity
Baptist Church, Bexleyheath, Kent,
England, would have an extra copy
of the committee's annual report for
1958 on hand. If so, he would, I am
certain, be glad to send it to those
who would like to see how and why
films and other media are used in this
parish. In turn, he might like to hear
from you and have your report— if you
have one to send along.
• We have already made note of two
films which we will use the next time
we teach a course— at the college or
university level— in A-V communica-
tion and use. "Facts About Film" says
a lot and shows more; and "Facts
About Projection" wraps up that sub-
ject interestingly and well. Come to
think of it, these two would be equally
useful in institutes, seminars and con-
ferences with the people who actually
use films in the various programs of
the church. They speak to the needs
of this group, too. From International
Film Bureau, 57 E. Jackson Blvd.,
Chicago 4, 111.
• We would like to see the Methodist
Church (Board of Temperance, 100
Maryland Ave., Washington 2, D.C.)
try putting the commentary of the
656
film "What You Ought To Want" on
either tape or records, or both, and
offering Bishop Oxnam's penetrating
discussion in this medium. We found
the film tiring, but liked mighty well
most of what the Bishop said. I think
that in this case a good audio would
have been better than a poor film.
Dynamic as the Bishop is, 14 minutes
is a long time to look at him via film.
(Fihn rents for $5.00.)
• Family Films, Inc., has been getting
into some tough subjects of late, tough
enough to stump any producer. Think
of a film that shows Christian youth
helping another young person to get
headed in the right direction! Yet
"Teenage Witness" is good enough
to be accepted by youth and their
leaders, and is thus a useful film.
"Teenage Code" deals with cheating,
a subject not quite so hard to bring
off. Yet it's no easy matter to make
the Christian point of view acceptable
in a film for young people. We think
this film succeeds. If the young people
of a high school respect one of their
fellows for his scholarship and manly
character, can he influence them in
the direction of Christian ideals and
ideas? "Teenage Challenge" says yes
to this question and in such a way that
young people of Junior and Senior
Hi age will accept it. Each is 30 min-
utes; B&W, $9.00 per day; and just
the thing for fellowship groups and
especially for the "Y" clubs in high
schools and the community.
Teenager Filmstrips
Years ago Paul Kidd (now with
Family Films, Inc.) produced a series
of filmstrips on the teenager and his
world and its problems. Many of us
used this material. We wore it out-
using it! It was that good and useful.
Now Family Filmstrips, Inc., has
produced a battery of good and use-
ful filmstrips that go way beyond the
old Church Screen set in quality and
usefulness as well as in coverage of
the general subject. These filmstrips
are divided into two groups: Younger
Teens and Older Teens— roughly Jun-
ior Hi and Senior Hi plus. In the
"Young Teens and Their Families"
there are four filmstrips, all good in
content treatment and pictorial and
technical qualities. They are:
Learning To Live With Parents
Getting Along With Brothers and
Sisters
Sharing Responsibilities At Home
Allotoances
Young teens also have 'popularity
problems' and we have four aspects
of this problem taken up in as many
titles:
I
Overcoming Awkwardness and Shy-
ness
Making and Keeping Friends
Trying To Be Popular
What About Smoking?
The treatment in each instance is
that of good sense, solid psychological
facts and good religion. They will do
as much for many parents as for the
young people themselves. Let us use
them!
Dating, and all this implies for
youth, is a tough area in which to talk
sense— sense that gets accepted by the
adolescent and his parents and ad-
visors and teachers. Yet the four titles
here cover the subject well, hitting
the crucial questions right on the but-
ton.
First Dates (guidance ideas)
Whom Do 1 date? (standard for
choosing)
How To Act On A Date? (what
to do and not do)
Is It Love? (the meaning of mutual
attraction )
When you move to the Older Teens
bracket (15-19) these subjects don't
get any less ticklish. Older teens still
live in their families. Thus a series
on Older Teens and Their Families.
The treatment is down to earth with
a deep respect for Christian principles;
and the titles are:
I'm Not A Child Any Longer
You And The Car
Families Come In Handy
Money Problems
Older teens have popularity prob-
lems just like their younger siblings.
Status and growing relationships are
complex and often painful, and being
Christian is not as easy as we some-
times think. Listen to these titles:
The Crowd
Smoking and Drinking
My Loyalty Test
Influencing Others For Cood
Educational Screen and Audiovisual Guide— December, I9.')9
Excellent quality in treatment and
in technical aspects is maintained in
the Older Teens And Dating series:
Going Steady
Fallitig In Love
Conduct On A Date
When Should I Marry?
When I look back across these titles
and remember being with a group of
high school young people every Sun-
day night for twenty-five years, I am
stirred to hope that every one of these
filmstrips is seen by the parents of
youth as well as by the young people
themselves. In so many instances the
ideas of parents need up-dating, mod-
ernizing. They so often need new in-
sights, new tacks, new ways of deal-
ing with their own (teenage) children.
Therefore let no user think that he
has really used these fine materials
until he has used them with parents
as well as with youth. Let no dealer
forget to point out this multiple use
of these filmstrips when doing busi-
ness with the church. Let it be re-
membered also that these filmstrips
can help leaders do the job year after
year.
Africa Feature Available
According to United World Films,
Inc. (1445 Park Ave., N. Y. 29), that
remarkable film. The Mark of the
Hawk, which has been running in
the theaters since the summer of 1957,
will be available to the churches after
January 1, I960.
Having attended the premiere of
this film in 1957 and having preview-
ed it the other evening in its 16mm
reduction, we would like to observe
that it seems more timely now than
two years ago. Again we were im-
pressed with the professional excel-
lence of the film. This is seen in its
casting, acting, directing and espe-
cially in its dramatic structure and at-
tention-holding qualities.
Running something over 100 min-
utes, this powerful film packs a mes-
sage for church people as well as
those outside. The image of missionary
work which it develops is faithful to
the Gospel and about three layers
deeper than that held in the mind of
so many churchmen today. It por-
trays the role of Christian religion
in meeting the political, economic and
spiritual needs of awakening Africa,
and indicates that the Church is the
only great fellowship that actually em-
braces all colors and conditions of
humanity.
Without doubt any church which
will do a little promotion can gather
an audience for such a great film,
and if it must be financed that way,
we don't see how anyone could put
less than folding money on the plate
after seeing such a moving and enter-
taining film. I don't mean ersatz 'en-
tertainment' which drips from much
theatrical stuff these days, but en-
tertainment in the sense of being inter-
esting because of its inherent drama.
It's told straight from the shoulder,
and is a 'must' for all. Don't pass this
superb film by.— WSH
Beloved
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Educational Screen and Audiovisual Guide— December, 1959
657
FILMSTRIPS
by Irene F. Cypher
If we are to use visual materials,
whether of the projected or the dis-
play type, then the pictures should
be worth viewing. In our own estima-
tion we have always used pictures for
two basic reasons, (a) because they
interested the eyes of the beholder
and caused him to stop for further
examination and (b) because, having
attracted the viewer, they justified his
examination and presented informa-
tion he needed and would find helpful
—and also pleased him at the same
time. We have always deplored "busy
work pictures" that contained about
50 different ideas or messages all
garbled up into patchwork attempts
to say a lot in one picture. For our
own vote, the more any picture is
edited before it is reproduced, the
better.
As with any medium of communica-
tion, the basic symbols of the partic-
LOOKI A'fvV ^^
SOFTBALL FUNDAMENTALS
FOR ELEMENTARY SCHOOLS
Boyi and girls learn to ploy softboll, demon-
strate rules of play, techniques, safety measures.
A Furman production for upper elementary
grades. 10 MINl/TES. B4W $60, RENT $3.
GOLD AND GOLD MINING
Properties of gold, its uses and value, sources.
Comprehensive scenes show four types of gold
mining in operation. For upper elementary,
junior-senior high school social studies and sci-
ence. 15 MINUTES. COLOR $150, RENT $7.50;
B4W %75, RENT $5.
FERRYBOAT
Explains various kinds of v/ork boats, empha-
sizes different types of ferryboats. A Stuart Roe
production for primary-elementary grades 9
MINUTES. COLOR $100, RENT $5; B & W $50
RENT $3.
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BAILEY FILMS, INC.
6509 OE LONGPRE AVE. HOLLYWOOD 28. CALfF.
658
ular medium should be clear, dis-
tinct and understandable. Every time
we see a picture cluttered up with
cute little details and minute items
designed to give "added interest" fac-
tors, we shudder. It would be an ex-
cellent idea for filmstrip and picture
producers to take a field trip to view
the display windows of many of our
leading jewelers. Whenever there is
a rare jewel or magnificent necklace
to display it is made the center of
attention and other distracting items
are cleared away. It is barely possible
that pupils in our classes would find
filmstrips more attractive if the mes-
sage of each picture were clearer and
easier to identify visually.
Tide Pool Life Study Prints (a set
of 12 flat prints, color; produced by
Famscope, Inc., Box 397, Sierra
Madre, California; $11.95 per set, re-
ductions for group orders). In line
with our general comments above, we
call your attention not to a filmstrip
but to a set of flat prints which im-
pressed us so much we are including
them in this column. The pictorial
quality of these prints is excellent and
the color splendid. We actually behold
sea anemones, shore and hermit crabs,
chitons, mussels and other specimens
of marine life as they would look to
us if we went investigating in the
waters of a tide pool. And many of
the pictures have an added value in
providing an indication of relative size
for the viewer who is not familiar
with the actual specimen. We feel
pleasure in recommending this type
of pictorial material— which we do for
everyone who is looking for good pic-
tures to use on bulletin display boards,
for general study and wherever illus-
trative material of an excellent quahty
is needed. They are good for science
and nature study units and as prepara-
tion or follow-up for actual field trips.
American Colonization (3 sets of
filmstrips and records; produced by
Wedberg Associates, 4715 So. Nor-
mandie Ave., Los Angeles 37, Cali-
fornia—"Discovery and Exploration of
America," 2 filmstrips and 1 record
—$20; "Colonization of America," 4
filmstrips and 2 records, $40; "Lewis
and Clark Expedition," 2 filmstrip;
and 1 record, $20). Any study ol
history involves a consideration of th«
people who helped to make that his-
tory, and that is what these fllmstrips
do-for they have added the element
of sounds and dramatizations to the
picture story. The material is coor-
dinated so as to give a series of epi-
sodes which help us to understand
the gradual development and explora-
tion of the western lands, and the
people who contributed to this. Maps
are included to indicate place relation-
ships and both art work and photo-
graphs give interest to the pictures.
There is a realistic quality to the
records that will appeal to student
listeners. The material is well pre-
pared, well adapted to social studies
units in the upper grades and junior
high school, and to be recommended
because it has human appeal value.
AudioVimal Language Training-
Gloria and David Series (14 film-
strips, color, and 14 double sided
records; produced by Encyclopedia
Britannica Films, 1150 Wilmette Ave.,
Wihnette, 111.) If your problem is
beginning Spanish, here is a set of
materials prepared to help you along
the road. Gloria and David go to
school, play, look about at the city
in which they hve, take a trip to the
country and become familiar with
colors, numbers and objects. A manual
provides review questions and addi-
tional study projects. The material is
so planned that teachers who have
no previous training in Spanish will
be able to use it, as well as their
pupils who are starting on a study of
this language. The picture sequences
are well selected and the recordings
clear and easy to follow. Recommend-
ed for beginning study of Spanish (at
whatever grade this is included in
your particular curriculum ) .
Basic Primary Science — Group II
(6 filmstrips, color; produced by So-
ciety for Visual Education, 1345
Diversey Parkway, Chicago 14, 111.;
$24.30 per set, $4.50 single strips).
If young scientists are to understand
the world in which they live, they
certainly do need to know about the
fates included in this series; why seeds
grow; what causes day and night to
succeed each other, how many bones
you have in your body and what they
contribute to basic bodily function;
what helps animals to survive. There
are good suggestions for first experi-
ments dealing with chemical changes
in temperature, plant life and energy.
These filmstrips can be used as study
progresses and in conjunction with
Educational Screen and Audiovisual Guide — December, 1959
many units and projects in beginning
science for grade two.
Secretarial Training (6 filmstrips
and 3 double-face, 33 1/3 rpm. rec-
ords; produced by McGraw Hill Book
Co., 330 West 42nd St., New York 36,
N. Y.) Everyone who longs for a
well-trained secretary will appreciate
the value of this series— for it high-
lights the things so needed, how to
file correctly, how to plan work and
organize work, how to assume respon-
sibility and practice good office man-
ners. The secretary-to-be is given
examples of short cuts that will make
her work more efficient; she is also
shown how to help other secretaries
and how to plan work so that she
serves the best interests of her super-
iors. This type of material is well
suited to the needs of high school and
college secretarial training classes, and
provides practical help for such
groups.
The Whooping Crane (single strip,
color; produced by National Film
Board of Canada, available from Stan-
ley Bowmar Co., Valhalla, N. Y.: $5).
Great interest has focused of late on
the whooping crane. Excellent and
realistic paintings give us a complete
story of the life, habits and living
quarters of this rare bird. Because it
is so difficult to study such wildlife,
this filmstrip becomes especially valu-
able to all nature lovers and students
of bird lore. This is an instance in
which the filmstrip becomes a "field
trip" for it takes us from Arkansas
to Great Slave Lake, from the United
States to Canada, to follow one of the
most fascinating of stories about a
unique bird. Of special interest to
students would be a comment on the
extreme measures taken to safeguard
and preserve this vanishing species.
State game departments guard them
zealously, and hunters face severe
penalties for killing, injuring or other-
wi.se molesting them. To be recom-
mended for any nature study group
and for clubs and conservation socie-
ties.
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Educational Screen and Audiovisual Guide— December, 19.S9
659
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
Quetico
(Contemporary Films, Inc., 267 West
25th St., New York 1, New York)
Produced by Christopher Films, 16
mm, sound, color, n.d., $200.
Description
Quetico ... a wilderness area be-
tween Lake Superior and Lake of the
Woods is a provincial park bordering
the United States. It looked much the
same to the Ojibways and the French
voyageurs as it does to the modem
sportsman. The film expresses a feel-
ing about this place through portraits
of earth, water, and sky. It shows the
changing moods of the seasons: snow,
thaw, rain, and sun, bleakness, blos-
som, shadowed greenness and autumn
brilliance. There are also the changing
moods of the hours: misty dawn, busy
mid-day, quiet dusk and howling
darkness.
By following one canoeist, the scope
of vision ranges from high vistas of
numerous lakes and endless woods to
lily pads shimmering in the wake of
the canoe. Along the trip, various wild
life are seen and heard. The canoeist
engages in negotiating portages, mak-
ing and breaking camp, fishing, cook-
ing, and reverie.
Appraisal
Superb color photography and an
unusually well - integrated musical
score are organized to develop a uni-
fied theme. Producer-director-cinema-
tographer-editor Christopher Chap-
man has created a film of rare beauty
that will excite audiences universally.
Since the message of this mass com-
munication can be transmitted most
appropriately through pictorial repre-
sentation, music, and sound effects,
the short sections of commentary have
wisely been limited to a total of ninety-
five seconds.
With mass film audiences limited
mostly to television and commercial
motion picture theatres, where else
would this film be shown? Either be-
cause of its subject or because of its
treatment, the film should find enthu-
siastic use by public libraries, con-
vocations at educational institutions,
film societies, photography clubs, con-
servation groups, nature clubs and
scouting organizations.
—Ledford Carter
Williamsburg: Story of a
Young Patriot
(Colonial Williamsburg, Inc., Film
Distribution Office, Goodwin Bldg.,
Williamsburg, Virginia) Produced by
Paramount Pictures, 34 min., 16mm,
.sound, color, 1957.)
Description
Williamsburg: Story of a Young
Patriot uses the fictional character of
John Frye of Riverton to depict the ex-
ternal forces acting on patriotic
Americans and the intra-personal con-
flicts these men faced as they strug-
gled with the controversy of self-rule
or domination by the English Crown.
Activities of such pre-revolutionary
Virginia leaders as George Washing-
ton, Thomas Jefferson and Patrick
Henry are dramatized.
Opens in 1769 as John Frye, plant-
er of Riverton, prepares to depart for
Williamsburg to assume the House of
Burgesses seat vacated by the sudden
death of his father. Taking with him a
last letter of complaint about Patrick
Henry's repeated and radical outbursts
against the Crown, the new member
meets almost immediately this gentle-
man and, among others, Washington,
Jefferson, John Randolph and William
Byrd. At first the young planter is im-
pressed, but as did his father before
him John Frye begins to write home
of his distaste and in time of his weari-
ness with the constant debate caused
by Henry's arguments. Soon he sees
the House dissolved by the Governor
because of Henry's sentiments against
the Townshend Acts.
With considerable misgiving, John
follows a number of his colleagues to
the Raleigh Tavern where they hear
Washington and Jefferson support a
non-importation proposal on English
goods. Despite Frye's refusal to listen
any longer to such considerations, the
proposal carries and the shops of unco-
operative merchants are raided by the
patriots. But with Parliament's repeal
of all such taxes except on tea, shops
are again filled with imported goods
and customers. At Riverton John's
wife and mother are pleased with a
direct shipment of china, cloth, and
other items from England.
His family urges him to run for a
second term in the House, and though
Frye fears defeat because of his grow-
ing reputation as a conservative, he is
twice re-elected. By now John's son is
ready for enrollment at the College of
William and Mary, so he, his sister
and their mother join the burgess in a
tour of the capital. Together they en-
joy seeing the general court, the gov-
ernor's palace, where unicorns on the
gate remind Virginians they are Eng-
lish, and finally the House of Bur-
gesses. Here Mrs. Frye is concerned
over her son's interest in learning
where Mr. Henry sits and urges him to
try his father's seat instead. As she and
her daughter prepare to return to Riv-
erton, reverberations from Boston are
being heard in Williamsburg, and with
the closing of the Boston port events
follow one another quickly, both in
New England and Virginia. What atti-
tude is the burgess from Riverton to
take? Certainly he will not join those
who burn the Massachusetts governor
in effigy. But neither can he agree
with his aristocratic friends that Vir-
ginia has no stake in events at Boston.
Meanwhile, Lee, Henry, Jefferson
and other burgesses cast about for a
way of protesting royal moves without
again running the risk of having their
House dissolved. Jefferson finally sug-
gests a day of fasting and prayer, and
John Frye, writing to his wife and his
mother at home, is impressed with the
imity of feeling reflected by attend-
ance at this occasion. A later letter
points out that when royal marines
seized powder from the Williamsburg
magazine only the mercy of God dis-
persed the angry mob which respond-
ed to the alarm. Then John writes of
his farewell to his friend John Ran-
dolph who has decided, in light of
Virginia developments, to return home
to England. At last comes the moment-
ous vote in the House, deciding how
Virginia's delegation in Philadelphia
should vote on Lee's resolution for in-
dependence. Still undecided on this
question, John Frye seeks the opinion
of his son, pointing out that a vote for
separation could mean not only the
interruption of his education but also
the loss of Riverton, the plantation
young John should inherit. But the son
leaves no doubt as to his feeling when,
in his father' presence, he falls in rank
with the Virginia militia, then muster-
ing near the government buildings. So
in the company of Patrick Henry the
elder Frye goes to the House and
660
Educational Screen and Audiovisual Guide — December, 19.59
there joins the other Burgesses in a
unanimous vote for independence.
Appraisal
Here is an appeahng and provoca-
tive presentation of the background
for revolution as it developed in \'ir-
ginia during the years 1769-1776.
John Frye's character and letters, de-
lineated and written against the au-
thentic backgroinids of restored Co-
lonial Williamsburg, provide an effec-
tive portrayal of the times and especi-
ally of the issues faced by loyalists and
patriots. The technical aspects of this
production are admirably handled,
with photography and music effec-
tively integrated. Our debt to those
whose restoration and associated ac-
tivities in Williamsburg made possible
this film is especially evident in its
scenes of John Frye's welcome at Ra-
leigh Tavern and his participation in
the Day of Prayer. One could ask of
vicarious experience little more than
is provided here. Other sequences pro-
vide concrete illustrations of the often-
affectionate relationships between
young slaves and plantation children
and of the increasingly divergent atti-
tudes of the young and old toward
friction with England.
Seventh and eighth graders who
saw this film as an integral part of
their study of the Revolution asked
many questions about places, people,
and situations. Older high school
pupils may be encouraged to evalu-
ate, among other things, the film's por-
trayal of Washington in 1769 and the
somewliat unguarded words used by
the minister as he i^reached during
Virginia's Day of Fasting and Prayer.
Adult as well as high school audiences
appreciated this colorful production.
In the opinion of the evaluation com-
mittee, Williamshurg: Story of a
Yoinifi Patriot should produce in all
thoughtful Americans a feeling of
excitement and a sense of involvement
in the making of basic choices— which
as John Frye implies, we must face
again and again if we are to remain
free.
—Kenneth B. Thurston
A Newspaper Serves
Its Community
(Film Associates of Californiu, 11014
Santa Monica Boulevard, Los Angeles
25, California.) Produced bij Garij
Goldsmith, 14 min, 16mm, sd, color
or b<bto, 1959. $135 or $70. Teacher's
guide available.
Description
A Newspaper Serves Its Community
documents a news story from its as-
signment to a reporter-photographer
team through its processing in a news-
paper phuit until the paper with the
stor\' is in the readers' hands. Publish-
ing of the newspaper is traced with
emphasis placed on significant and
interesting details of newspaper opera-
tion.
The film opens in the pressroom
while the narrator highlights the
paper's basic functions. The scene
quickK' shifts to the city room where
the city editor introduces himself,
continues the narration, and assigns
the story that will be followed in the
film, the arrival of the zoo's new
elephant, Jomar. The photographer
and reporter meet Jomar and his
handlers at the airport to gain first
hand information and pictures of the
baby elephant. On returning from the
airport the photographer is seen mak-
ing a print of one of his pictures of
Jomar while the reporter is doing re-
search on elephants in the paper's
library. At the same time a story and
picture of Jomar and his mother in
India is received by wire in the press-
room. Using all the information he
has gathered the reporter composes
his story, placing the most important
facts in the first few sentences with
other interesting details following. The
city editor points out that while this
story was being written other reporters
were at work on stories of schools,
movies, sports, and politics.
Some of the other newspaper jobs
Photo above illustrates LuXout DIM OUT draperies softening outside light.
Classroom audio visual light control requirements differ according
to circumstances. Many prefer total BLACK OUT light control; however
since LuXout led the way with DIM OUT light control draperies,
many architects and engineers have indicated a preference for better
student rapport through the use of LuXout DIM OUT draperies.
LuXout offers both types to fulfill all light control classroom TV
audio visual projection needs,
itiit^'Kii'jAf'iCMiiJiiniiiMiiiiifriiMiiZ'
consult your LuXout Distributor or contact:
Free brochure,
DIM OUT Folder
and color samples
available upon request.
INCORPORATED
Department AV
1822 East Franklin St.
Richmond 23, Virginia
Educational Screen and Audiovisual Guide — December, 1959
661
are shown— for example secretaries
whose many services included receiv-
ing comic strip mats sent to this news-
paper and others by mail. An artist
is seen at work on an advertisement
for a clothes dryer— he decides that by
drawing "a yellow sun inside the
clothes dryer he should make the
people even feel the heat." Advertis-
ing's function is explained as giving
people information on products they
can buy.
The deadline is near, and the Jomar
story and photograph are received by
the city editor. After his approval the
story is passed to the make-up editor
who allots it and the dryer ad their
space on the page. The copy-reader
is viewed checking the story and writ-
ing the headline "Jomar Is Here."
The story is now received in the
composing room where a linotype
operator sets the type in lines cast
in type-metal. Proofs of the type are
sent to a proof-reader for final check-
ing and the approved story is as-
sembled with a cut of the Jomar pic-
ture and the dryer ad on the page by
the make-up man in accordance with
the layout furnished by the make-up
editor.
In the final series of sequences the
page of the paper is followed from its
flat form to the creation of a curved
paper mat that exactly duplicates the
metal type and illustrations on the
page form. Using this mat a curved
metal press plate is cast from which
the paper is printed. In the pressroom
the plates are seen arriving on convey-
or tracks and attached to the presses;
rolls of paper weighing almost a ton
are brought into position; ink from
buckets is added to the press; the
presses begin to roll slowly so the
pressmen can check the run; all ad-
justments are made; and the order
is given to run the presses at full
speed. As the printed sheet comes off
the press it is folded, cut, bundled,
and slid down a chute to waiting de-
livery trucks. The pressroom sequence
also briefly points out how the two-
color printing operation is accomplish-
ed by showing the "yellow sun" being
printed in the dryer ad.
In the closing sequence the variety
of reader interests in certain sections
of the paper is discussed. As the film
closes the city editor receives his paper
and states that he likes his job of
bringing news to the community.
Appraisal
A Newspaper Serves Its Cammun-
itij takes children on a tour of a news-
CECO'S NEW
WEINBERG
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the features required in a true time and motion study
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The Weinberg Watson is ideal for checkinfc a variety of
recorded data such as sports, motion study, laboratory re-
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study is vital to the solution of a particular problem.
CHECK THESE EXCLUSIVE FEATURES
Continuous variable speed from 2 to 20 frames per
second. Electronic single frame advance.
FlickerUss projection made possible by a revolutionary
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No light tois on single frame projection (and film
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press one button for single frame operation . . . the
other for instantaneous forward- reverse motion.
Dept. E 31 S West 43fd St..
N. r. u. H. T. JUdson 6-1420
paper plant sans the noise and air of
complexity often inherent in such field
trips; however it could also serve as
a preparatory or review activity for
a field trip to a newspaper plant. The
step-by-step, accurate, concise pres-
entation never glamorizes or over-
simplifies its subject or gives miscon-
ceptions of journalism terms. Its au-
diences are intermediate grades and
junior high school English and social
studies classes who have little need
for technical jargon but need to be
able to visualize the sequential proc-
esses in newspaper publishing. In this
the film does an admirable job, but
if detailed comprehension is expected
more than a single showing may be
required for those not familiar with
newspaper operation due to the often
rapid pacing of the film.
The elephant story is felt by the
committee to be a good vehicle for the
target audiences. A weakness of the
film is that while its title and study
guide claim it shows the paper's rela-
tion to the community this is only
briefly touched on as a side issue to
the production process. To the addi-
tional credit of the film, however, is
the lack of lengthy credits and titles,
and the film substitutes the sound of
presses and typewriters for mood
music. The consensus of the commit-
tee was that this is an excellent film
for contributing to the understanding
of newspaper operation and can play
an important role in English class units
on journalism and social studies units
on community services.
—Richard Gilkey
A Biologue on the Life and
Land of Lincoln
(International Film Foundation, Inc.,
I East Forty-Second Street, New York
17, New York) Produced by Francis
R. Line, in 3—17V2 min. sections, 16-
mm, sound, color, 1959. $180 for each
■section when purchased separately or
$440 for all three parts ordered at one
time. Teacher's guide available.
Description
This triptych of Lincoln encom-
passes the whole span of his life in
a somewhat idyllic manner and pre-
sents to the viewer a sensitive and,
in the main, a balanced synthesis of
the man and his era.
In limning the profound greatness,
tragedy and pathos of this truly uni-
versal humanitarian no actors are em-
ployed. Instead, sculpture both in the
round and bas relief, memorials, and
restorations are interspersed with
bucolic shots of the wilderness and
frontier that exerted such a deep and
662
Educational ScreeiN and Audiovisual Guide — December, 1959
ipervasive influence on him. This me-
lange is further held together by an
unseen narrator and a speaker who
reads appropriate quotes in an effect-
ive manner— all this set against the
mature and sculpture leitmotif.
Reel one, "Lincoln's Youth" in Ken-
tucky and Indiana, traverses familiar
ground and perhaps succeeds best in
capturing the strength and unsophis-
ticated homespun quality of the man.
The influence of his mother, Nancy
Hanks Lincoln, and his older sister,
Sarah, is treated as well as his meager
formal schooling and insatiable love
of books. Thus, in the words of the
narrator, "It was here in the frontier
that Lincoln spent fourteen years of
his life and it was the frontier that
made Lincoln and shaped his destiny."
Reel two, "The Illinois Years," fol-
lows Lincoln from the age of twenty-
one years through his election, his
imove to Washington and the Presi-
dency. Here one again encounters the
familiar— Stephen A. Douglas, William
H. Hemdon and Mary Todd. Indeed,
it was Mary Todd, the Kentucky
(aristocrat, whose towering patience
and burning ambition were a powerful
factor in his greatness. Furthermore
it was during these crucial years that
Lincoln took his forthright stand
against the Mexican War which he
branded as aggression even though it
spelled political suicide. Here too, he
further matured into a man of depth
and compassion. Again in the laconic
words of the narrator, "Lincoln left
the prairie and headed toward Wash-
ington and immortality."
The final reel, "The War Years,"
begins with his inauguration on March
4, 1861, set against the lowering war
clouds and it stresses Buchanan's fail-
ure to stem the tide of fratricide which
was engulfing the nation. Throughout
this taut and poignant era Lincoln
was borne down with tragedy — the
criticism arising from the fact that
his wife's relatives were fighting on
the side of the Confederacy, the death
of his son Willie, the herculean pros-
ecution of the war— yet he continued
to grow in greatness, humility, and
mercy. And it was from this period of
his life that we draw the strongest evi-
dence of his greatness, from his words
of comfort and solicitude to a soldier's
sorrowing mother to the profound
heights he reached at the site of Get-
ty.sburg.
Appraisal
Within the framework of static
sculpture and monuments of often
questionable artistic merit, the film
succeeds surprisingly well in captur-
ing the greatness of the man and his
impact upon history. Divided into
three parts which may be used to-
gether or individually, the film is
chiefly recommended for use on the
elementary and junior high school
levels. It should be useful in providing
a general background for the study
of Lincoln's life. Part II should make
an important contribution to develop-
ing an understanding of the life of
Lincoln as it prepared him for his role
as president, and Part III should es-
pecially help in developing an under-
standing of Lincoln's role in the Civil
War. It should be noted, however, that
certain areas such as the largely
apocryphal Ann Rutledge episode,
Hemdon's view of Lincoln, and Mary
Todd Lincoln's controversial side are
discreetly skirted; that the legislature
years are not touched upon; and that
in some scenes a jarring note is a mod-
em flag instead of the one of Lincoln's
day.
-Robert B. Pettijohn
"Accurafe volume calculations for this sphere-shaped satel
with the formula . . . V = 4/3 TT r''."
^^1^
Color — $150.00 each
B & W — $75.00 each
FILM PRODUCTIONS, INC.
DISCOVERING SOLIDS
A series of three films applying mathematics
principles to space perception.
I VOLUMES OF CUBES, PRISMS,
AND CYLINDERS
II VOLUMES OF PYRAMIDS,
CONES, AND SPHERES
III SURFACE AREAS OF SOLIDS
Art, animation, and model demonstrations
;»e are obtained help develop formulas for finding volumes
and areas of solids. Live footage shows the
use of these formulas in practical situations.
Carefully produced under the supervision of
Dr. E. H. C. Hildebrandt of Northwestern
University's Department of Mathematics,
these films meet the demands of the revital-
ized mathematics curriculum.
1821 University Ave.
(Distribution Office)
St. Paul 4, Minn.
Preview Prints Available
EDucATlo^AL Screen and Audiovisual Guide — December, 1959
663
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: (P) — producers/ tmilorters. (M) — manufacturers. (D) — dealers, distributors, film rental libraries, projection services.
Where a primary source also offers direct rental services, the double symbol (PD) appears.
COLOR FILM DEVELOPING & PRINTING
Walt Sterling Color Slides
224 Hoddon Rood. Woodinere, L. I., N. Y.
Authorized "Technicolor" dealer
FILMS
Association Films, Inc. (PD)
Headquarters:
347 Madison Ave., N. Y. 17, N. Y.
Regional Libraries:
Brood at Elm, Ridsefleld, N. J.
S61 Hillgrove Ave., Lo Grange, III.
799 Stevenson St., Son Francisco, Col.
1108 Jackson St., Delias 2, Tex.
Australian News and Information Bureau (PD)
634 Fifth Ave., New York 20, N. Y.
Bailey Films, Inc. (PD)
6509 De Longpre Ave., Hollywood 28, Cal.
Bray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
FILMSTRIPS
Coronet Instructional Films
Coronet BIdg., Chicago 1, III.
(P)
Family Films, Inc. (PD)
5823 Santo Monica Blvd., Hollywood 38, Calif.
(D)
Ideal Pictures, Inc.
Home Office:
58 E. South Water St., Chicago 1, III.
Branch Exchanges:
1840 Alcotroi Ave., Berkeley 3, Col.
2408 W. Seventh St., Los Angeles S7, Col.
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
52 Auburn Ave., N.E. Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
2204 Ingersoll, Des Moines 12, la.
614 — 616 So. 5th St., Louisville 2, Ky.
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233-9 W. 42nd St., New York 36, N. Y.
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West Penn BIdg., Suite No. 204, 14 Wood
St. Pittsburgh 22, Po.
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18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Vo.
1370 S. Beretonio St., Honolulu, T.H.
International Film Bureau
57 E. Jackson Blvd., Chicago 4, III.
Knowledge Builders (Classroom Films)
Visual Education Center BIdg.,
Floral Park, N. Y.
Moguli's, Inc. (D)
112-14 W. 48th St., New York 19, N. Y.
United World Films, Inc. (PD)
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryon St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miomi, Flo.
(PD)
(PD)
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
Broadman Filmstrips (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Children's Reading Service
1078 St. John's Ploce, Brooklyn 13, N. Y.
Family Filmstrips, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Society for Visual Education (PD)
1345 Diversey Porkwoy, Chicago 13
Teaching Aids Service, inc. (PD)
Lowell Ave. & Cherry Lane, Floral Pork, N. Y.
31 Union Squore West, New York 3
Visual Education Consultants, Inc. (PD)
VEC Weekly News Filmstrips
2066 Heleno St., ModJson, Wis.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
DuKane Corporation (M)
St. Charles, Illinois
Graf lex. Inc. (M)
(SVE Equipment)
Rochester 3, New York
Vlewlex, incorporated (M)
35-01 Queens Blvd., Long Island City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Banner & Flag Company (M)
224 (FS) Haddon Rd., Woodmere, L.I., N.Y.
All sizes — immediote delivery
GLOBES — Geographical
Denoyer-Geppert Company (PD)
5235 Ravenswood Ave., Chicago 40, III.
BIOLOGICAL MODELS & CHARTS
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, III.
LABORATORY SERVICES
Byron, Inc.
1226 Wisconsin Ave., Washington, D. C.
Complete 16mm & 35mm loborotory services.
Geo. W. Colbum, Inc.
164 N. Wacker Drive, Chicago 6, III.
MOTION PICTURE PROJECTORS & SUPPLIES
Graflex, Inc. (M)
(Ampro Equipment]
Rochester 3, N. Y.
Bell & Howell Co. (M)
7117 McCormick Rood, Chicago 45, III.
Eastman Kodak Company (M)
Rochester 4, New York
Moguli's, Inc. (D)
112-14 W. 48th St., New York 19, N. Y.
Victor Division, Kalart Co. (M)
Ploinville, Conn.
MAPS — Geographical, Historical
Denoyer-Geppert Company
5235 Ravenswooa Ave., Chicago 40, III.
MICROSCOPES & SLIDES
Denoyer-Geppert Company
5235 Ravenswooa Ave., Chicogo 40, III.
PRODUCTION EQUIPMENT
Camera Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
Florman & Babb (MD)
68 W. 45th St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD)
602 W 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Cot.
RECORDS
Children's Music Center
2858 W. Pico Blvd., Los Angeles 6, Calif.
(send for free catalogs)
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Enrichment Moterials inc. (PD)
246 Fifth Ave., New York 1 , N. Y.
Foiicways Records & Service Corp.
117 W. 46th St., New York, N. Y.
Music Education Record Corp. (P)
P.O. Box 445, Englewood, N. J.
(The Complete Orchestra)
RECORDERS — PLAYERS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
Graflex, Inc. (M)
Rochester 3, N. Y.
Radiant Manufacturing Co.
8220 No. Austin Ave., Morton Grove, III.
SLIDES
Key: Kodochrome 2x2. 3V4 x 4V4 or larger
(PD-4)
(PD-2)
Keystone View Co.
Meadville, Pa.
Meston's Travels, Inc.
3801 North Piedras, El Paso, Texas
Walt Sterling Color Slides (PD-2)
224 (ES) Haddon Rd., Woodmere, L.I., N. Y.
4,000 slides of teacher world travels
SOUND SYSTEMS
Allied Rodio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Newark,
N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Mossillon,
Ohio
664
Educational Screen and Audiovisual Guide — December, 19.59
New Equipment and Materials
For addresses of the sources supplying
information on which these listlng^s are
based, refer to Directory of Listed
Sources, page 675. For more information
about any of the equipment announced
here, use the enclosed reader service
postcard.
NEW EQUIPMENT
CAMERAS— Movie & TV
Automatic 8nun Zoom. Variable (9 to
24mm) focal length f/1.9 lens; built-
in exposure meter adjustable for film
speed and operable both automatically
and manually; drop-in loading; auto-
matic footage reset; individual eye-
piece adjustment. $139.50. KODAK
See local dealer.
For more information circle
No, 101 on return postal card.
Closed Circuit TV Camera. Ling "Spec-
tator", designed for industry, schools,
hospitals, etc., wt. 10 pounds, size
roughly 6x7x15%", 6 tubes plus stand-
ard vidicon. Operable remote to 1,000
feet. Video Jeep permits use with
standard TV receiver. Camera $695,
17" Monitor $250, 1" lens $98, Tripod
$27.50. ELECTRON
For more information circle
No. Wi on return postal card.
Complete UHF or VHF Broadcast Sta-
tion including live and film cameras,
visual and aural transmitters, three
monitors, studio view checker, sync
generator, film and slide projectors,
turn tables, control console, antennae
— costs range $18,000 to $26,000. ELEC-
TRON
For more information circle
No. 103 on return postal card.
Argus Direct-Wire TV Camera $595.
A TV camera that plugs into house
wiring and puts its image on any re-
ceiver by coaxial cable up to 1,000 feet
away, further it need be with aid of a
line booster. Requires no special light-
ing; three-lens turret plus built-in ex-
tension for extreme closeup with any
of its lenses. Weight 16 lb. ARGUS.
Argus TV Camera
For more Information clrcl«
No. 104 on return postal card.
Power-Drive 8mm Zoom. Pushbutton
choice of wide angle or telephoto,
zoom transition battery - powered;
f/1.8; viewfinder zooms automatically
with lens; drop-in spool or magazine
load; electric-eye exposure control.
$169.50. REVERE.
For more Information circle
No. 106 on return postal card.
Sound Motion Picture Camera, new
portable Auricon Cine Voice II,
weighs under 16 lb. light enough for
hand held operation. Transistorized
amplifier, 100 — 20M cps; separate
shoulder strap gadget bag holds the
rechargeable power pack, microphone
and headset; 100' to 400' magazines;
designed for the single cameraman to
shoot sync sound on film. $1,800 to
$2,300. TELSPEC.
For more information circle
No. 107 on return postal card.
CAMERAS: Still
Century 35 camera features a built-in
coupled exposure meter, f/2 lens,
parallax correcting view-rangefinder,
single-throw lever frame advance,
$114.50. GRAFLEX
For more information circle
No. 108 on return postal card.
Graphic 35 Electric Camera features
power-winds the film for the next
exposure by means of an electric
motor completely contained in the
take-up spool and powered by two
photoflash batteries. "Automatix" ex-
posure control, interchangeable bayo-
net mount lenses and couples range-
viewfinder are other features. With
50mm f/2.8 lens $237.50; with 50mm
f/1.9 $275.00. Extra 35mm f/4.5 $59.50;
135mm f/4 $99.50. GRAFLEX
For more Information circle
No. 109 on return postal card.
PROJECTORS: Still
Micro- Beam Projector. Attachment re-
places slide projector lens (Series "0"
or "S" — Craflex-SVE) for projecting
miscroscope slide at a magnification of
1 2x per foot of projection distance. A
concentric dial with openings of vary-
ing size permits concentration on any
portion of slide. GRAFLEX
For more information circle
No. 110 on return postal card.
New Vlewlex Doubles Light. A new
light source and optical system re-
portedly doubles the screen illumi-
nation delivered by the new Viewlex
Model V-25-P combination filmstrip
and slide projector. Automatic thread-
ing, cooler operation, pop-up lamp
ejection, quick change from filmstrips
to slides are featured. $92.50; filmstrip
only model $79.50. VIEWLEX.
For more Information circle
No. Ill on return postal card.
Plcturephone Model N. soundslide pro-
jector with automatic feed and no-
rewind takeup; 3-speed player; 5"
speaker; wt 13 lb; screen in cover.
McCLURE.
McClure Projector
For more Information circle
No. 112 on return postal card,
"Ham" TV. Licensed Radio Amateurs
may now add video transmission
(420-450 MC band) under recent FCC
ruling. Additional equipment needed
includes video transmitter, antenna,
camera, tripod, video monitor, con-
verter, transmission line. ELECTRON.
For more Information circle
No. 113 on return postal card.
Scratches
on Film
Irritate
Audiences
Fortunately, scratches
can almost always be
removed — without loss
of light, density, color
quality, sound quality,
or sharpness.
Write for brochure
JEERLESS
FILM PROCESSING CORPORATION
165 WEST 46tl) STREET, NEW YOIIK 3«, NEW YORK
9S9 SEWARO STREET, HOllYWOOO 31. CAUF.
Educational Screen and Audiovisual Guide-^December, 1959
665
ETHNIC
FILM
LIBRARY
FIVE-STRING BANJO
Instructional film, by Pete and Toihi Seeger, in-
cluding adaptation of guitar techniques, "hammer-
ing on," double thumbing, frailing, blues and lazz,
etc. Manual of instructions. 40 min. b&w $200;
rental $18.50.
W»ovie^^
* Theoter Quolity
16mm Sound Projector
* Film Safety Trips
* Eociesl to Use
* Lowest in Cost
* Lightest in Weight
* 50,000 Users
Can't Be Wrong
* Lifetime Guorontee
THE EDUCATOR'S FRIEND
Here's a professional projector for
your educational and entertain-
ment films. Precision built with
rugged construction throughout.
Weighs only 27V2 lbs.
Complete $349.50
Write for Free Catolog U
theHARWALDco.
124S Chicago Av«., Evantlon, III. . Ph: DA (-7070
SOUND EQUIPMENT
AND ACCESSORIES
Mag-Matic Dual Channel Recorder plays
the automatic self-threading Cousino
tape magazine. "Voice- Elector," at-
tached, permits individual student
practice in lieu of conventional ear-
phones, microphone and isolation
booth. COUSINO
For more Information circle
No. 114 on return postal card.
Off- Beat Sounds rec FOLKWAYS 12"
LP ea $4.25. Frequency; Sea; New
Music; Steam Locomotives; Science-
Fiction; Satellites; Picasso; South
American Rain Forest.
For more information circle
No. 11.5 on return postal card.
"Professional" Tape Recorder. Two-chan-
nel offers full-track, half-track or
split-stereo heads. A fourth head may
be mounted in head bracket. Heads
are fixed, not shifting, to insure pre-
cise alignment. Design permits sound-
on-sound recording. 7 Vz or 1 5 ips.
MACNECORD
For more Information circle
No. 136 on return postal card.
MISCELLANEOUS ITEMS
"Ad-A-Lab" Language Laboratory Fur-
niture provides for instantaneous shift
from isolation booth to conventional
classroom desk; integral wiring permits
installation and expansion without
change in floor conduiting and outlets
COUSINO
For more Information circle
No. 117 on return postal card.
Combination Movie and Slide — in mobile,
rear-projection cabinet, with outside
push - button controls, microphone,
storage space. 72" high, 60" long,
23" deep. 33x24" screen. STAPLES
For more information circle
No. 118 on return postal card.
Editor-Viewer. The Kalart EV-8 offers a
table-top action viewer and editing
outfit, including dual-purpose splicer
for either cement or tape splices. I2x
magnification, hooded screen, 30-watt
lamp, single rewind handle controls
forward and reverse motion, slow speed
projection, fast action rewind, price
reduced by $10 to $29.95, including
book "Editing for Better Movies" (sep-
arately 50 cents) . KALART
For more information circle
No, 119 on return postal card.
Film Inspection Machine, runs at 650
feet per minute, detects breaks, bad
splices, broken frames. $2,250. Also
Model 60 hot splicer $229.50. PAUL-
MAR
For more information circle
No. 120 on return postal card.
Four-way Chalk-Tackboard. One side is
a writing surface of Slato-Steel, mag-
netized for "see and move" learning
demonstrations; the other is flannel
over Homosote for both flannelgraph
and tackboard use. BEKARD
For more information circle
No. 131 on return postal card.
Magnetic Chalk-Flannel Board. Alumi-
num steel with green porcelain finish
on one side, flannel on the other. 20
magnets supplied with 24x36" size at
$25.95; 10 with 18x24" size at
$14.95. VISAID
For more Information circle
No. I'i'i on return postal card.
Nord Wixard office copying machine
makes offset-plate film negatives or
positives, reverse prints, duplicates,
layouts or letters, without extra lights,
cameras, darkroom equipment. $179
FOTOTYPE
For more information circle
No. l'i:i on return postal card.
"Unistand," a single-column-supported
animation stand usable either verti-
cally or horizontally; available wall,
horizontal or pedestal mounting; coun-
terweights for camera concealed within
tube; latest in the "Oxberry" line.
ANEQUIP
For more information circle
No. 124 on return postal card.
FoId-a-Booth language lab installation
covers flush-mounted recording
equipment for instant use as conven-
tional desk; thus providing both
acoustic separation and visibility.
MRI.
For more Information circle
No. 12.5 on return postal card.
Paste Pen makes 5,000 dots of paste and
can then be refilled. Leakproof, dries
quickly, can be rubbed off. $1; refills
70 cents. DISTREAST.
For more information circle
No. 126 on return postal card.
Plastic Film Clip with strong piano wire
spring is designed to hold films for
drying and many other hang-up
chores. Colors red, white, blue as-
sorted. 10 for $2. Sample 25c.
RICHARD.
For more information circle
No. 12? on return postal card.
Reflecting Telescope iVi" Palomar type
astronomical unit; 40x, 90x, 120x and
255x powers. A 6-power finder tele-
scope is included, also Star Chart,
272p "Handbook of the Heavens'" and
"How To Use Your Telescope." $74.50.
EDMUND.
For more information clrele
No. 128 on return postal card.
Shadowscope-Tachistoscope designed for
both near-point tachistoscopic training
and full range reading acceleration,
$189.50. Shadowscope only, $94. Hand-
book for Instructors $5. Planning
Guide for School Administrators, free.
PSYCHOTECHNICS.
For more information circle
No. 129 on return postal card.
Spectroscope for classroom use, has
standard lOx microscope size eyepiece,
120-degree telescope arm extension,
adjustable slit, two 122mm f/1 lenses,
can be used with transmission diffrac-
tion replica grating or prism. $39.50.
EDMUND.
For more information circle
No. ISO on return postal card.
666
Educational Screen and Audiovisual Guide — December, 19.'>y
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
tl — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes ( running time)
fr — frames ( filmstrip pictures)
isi — silent
sd — sound
R — rent
b&w — blacl( & white
icol — color
Pri — Primary
fnt — Intermediate
JH — Junior High
SH— Senior High
C — College
lA— Adult
-reviewed in AUDIO CARDALOG
AGRICULTURE
PatHe Warble Flies mp NFBC 18min sd
col $160 b&w $80. Life cycle of this
parasite, damage to dairy and meat
production, methods used in fighting
the pest. SH C A
For more information circle
No. 131 on return postal card.
Cotton — Fibre With a Future mp USDA
HVimin sd col apply. Modern cotton
growing, harvesting, ginning and proc-
essing. Research. Versatility and adapt-
ability of natural fibre. HS C A
For more Information circle
No. 13S on return postal card.
>esign for Abundance mp ATLAS 23min
sd col $145. Many plants are shown
to be subject to diseases very similar
to those that trouble humans and ani-
mals. Produced for the American Phy-
topathological Society. SH C A
For more Information circle
No. lAA on return postal card.
'armors of Japan mp UWF 20min sd
b&w $45.22 (USDA). One farmer,
his tools, methods, work and postwar
way of life. JH A
For more Information circle
No. 134 on return postal card.
practices result in erosion of valuable
top soil and loss to both farmer and
city dweller. JH-A
For more information circle
No. l:<8 on return postal card.
This Business of Turkeys mp OSU I 7min
col sd. Life cycle of the turkey, his-
tory and practice of raising. SH C A
For more information circle
No. 1.S9 on return postal card.
Wasted Soil and Water fs VEC 32fr si
captioned b&w $3.50 guide. Effects
of man-caused erosion and conserva-
tion practices to combat it. Int.
For more information circle
No. 110 on return postal card.
Winning the Livestock Shows 3fs EDUFS
si b&w set (3) $9. I: The Beef Show.
II: Hog Show. Ill: Dairy Show. HS
C A
For more information cirele
No. 141 on return postal card.
ARMED FORCES
Fallout — When and How to Protect Your-
self Against It. mp USDA Hl/zmin
sd col $57.50 b&w $22.25. No pre-
view prints. Office of Civil and De-
fense Mobilization film; replaces earli-
er Facts About Fallout. JH-A
For more information circle
No. 142 on return postal card.
Helicopter Orientation: Basic Anatomy of
the Helicopter, mp UWF 1 Smin sd
b&w $31.03 USN. Main component
parts of the HTL-5; animated dia-
grams show fuel, electrical and basic
flight control systems. SH C A
For more Information circle
No. 143 on return postal card.
Helicopter Orientation: Introduction to
Rotary Wing Flight mp UWF 30min
sd b&w $58.67 USN. History of heli-
copter development, basic aerodynamic
principles, uses and versatility. SH
C A
For more information circle
No. 144 on return postal card.
Helicopter Orientation: Operation of the
Single Main Rotor Helicopter mp UWF
20min sd b&w $38.54. USN. Pre-
flight training; effect of controls;
starting and engine check before take-
off; the instruments; securing after
flight. SH C A
For more information circle
No. 115 on return postal card.
Mission Fallout mp USDA 45min sd col
$175.35 no preview prints. Training
program for ground and aerial radio-
logical defense monitors as conducted
at the Nevada test site during the
1 957 Operation Plumbob series. C A
For more information circle
No. 146 on return postal card.
DONT WAIT
TO PROLONG
THE llfE OF
YOUR
M O V I F FILM
VACUUMATE!
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
Young America
AU gtva • • • at no extra coat to roa
The Famous
V4CyOll1iH
FILM PROTECTIVE PROCESS
siSk VAP O RATE
PROTECTS AGAINST Scratchc.. Finger-
marks, Oil, Water and Climatic Changea
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader!
The Vacuumate Proceaa la Available to
Vou in Key Cities Throughout the U.S.
Write for Information Now
Vacuumate Corp., 446 W. 4Jrd St., N. Y.
Marketing Research Pays Off mp UWF
I2'/2min sd col $62.85. USDA scien-
tists work to improve marketing meth-
ods, reducing processing and handling
costs, expanding markets for farm
products. SH C A
For more Information circle
No. 135 on return postal card.
upervised Farming Records Made Easy
3fs EDUFS si col set (31 $16.50.
Importance of farm records; entries
useful in analyzing the farm enter-
prise; meaningful records of farm la-
bor. SH A
For more information circle
No. l.'ifi on return postal card.
'he Federal Veterinarian in Agriculture
mp USDA 14min sd col apply. The
role of the USDA vet in animal disease
eradication campaigns, his research
work and guard at U. S. borders, sea
and airports. SH C A
For more Information circle
No. 1:^7 on return postal card.
he Soil That Went to Town fs VEC 24fr
captioned b&w $3.50. Poor farming
NEW RELEASE!
Qualifies Under NDEA
BALANCE IN NATURE
17 Minutes $170 Color, Sound
(Secondory and Higher)
The life cycles of aphids and their enemies, lady-
bird beetles. Significont portrayal of natural con-
servation. Produced in color with superb macro-
scopic photography, music and professional narra-
tion by Robert H. Crandall, cinematographer of
Disney's The Living Desert.
Consultants: Dr. R. C. Dickson, UCLA, Dr. Wm. C. Stehr,
Ohio University, and Dr. Fred S. Truxal, Los Angeles Coun-
ty Museum.
<
FILMSCOPE INC.
Box 397, Sierra Madre, Cal.
IdLCATIO.NAL ScKEEiN AND AUDIOVISUAL GuiDE— DECEMBER, 19,S9
667
No Time to Lose mp USDA 28min sd
b&w $43. No preview prints. Wit-
nesses to the Japanese attack on Pearl
Harbor tell about it seven years later
on NBC. JH-A
For more information circle
No. 147 on return postal card.
ARTS & CRAFTS
Art and You mp FA 1 Omin sd col $100
b&w $50. Small children find self-ex-
pression in various media; more ad-
vanced concepts and interpretations
are studied from examples representing
FLAGS in 2x2 color slides
Ideal for Social Study and History Classes.
Grouped in convenient and interesting sets.
• Historic Flogs of the USA
• States ond Territories of the USA
• United Nations
• Pan American
Sond tor fr«« booklet
COLOR SLIDE ENCYCLOPEDIA
Box ISOE Oxford, Ohio
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
to
TALK (••<■ r"' tCttlN
TVPEWRITTEN MESSAGES
••
RADIO-MAT SLIDES
WMITf.MMI.MUN
ACCin NO WHTItUtl
•
rH[ STAIICiERTOf 1H[SCH£[H \
Regular size 3^/4x4 or the
Sold by Audio - Visual,
Supply Dealers. For FRE
RADIO-MAT SLIDE <
222 Oalirldga Blvd., Da
New Duplex 2x2.
Photo & Theatre
E SAMPLE write —
:0., Dept. V,
ytona Baach, Fla.
NewECCO Improved
Model D For
16mm & 35mm
Cleans — Lubricates —
Prevents Dust Static
Speedrol
Applicator #1500
Clean and inspect your film in one eosy opera-
tion. Operates effectively ot several hundred
feet per minute. Save time, fluid, labor, and
money. Lifetime bokelite construction. Eliminates
waxing. Absolutely safe and NON-TOXIC . . .
NON-INFLAMMABLE. Widely used by schools,
colleges ond film libraries. dlQ'} f\t\
Ecco No. 1500 Applicotor ^OO.W
Ecco No. 1500 cleaning fluid, quart $2.50
Gallon $9.00
Ecco No. 2000 cleaning fluid for
NEGATIVES quart, $1.95
Gallon, $6.S0
ALL FILM HANDLING SUPPLIES
IN STOCK
Acetone, per quart $1 .40
Per gallon, $4.50
Ethyloid Film Cement, pint $2.00
Film Hondling gloves, per dozen $1.95
Golco Filmeter stop watch, Swiss jewelled move-
ment. Measures equivalent footage for 16mm
ond 35mm film $24.50
THE CAMERA MART
184$ Broadway (at 60th St.) N. Y. 23
Ploia 7-6977
the differing schools. Reviewed ESAVC
2/59 p88. SH C TT A
For more information circle
No. 14ft on return postal card.
Autumn Color mp THORNE 7min sd col
$70 r$3. Vivid autumn color scenery
with improvised piano background.
JH-A
For more information circle
No. 149 on return postal card.
Craftsmen of Canada mp NFBC 27min
sd col loan. Traditional handicraft en-
couraged as offset to mechanization
of modern life. Sponsored by British
American Oil Co., Ltd. JH-A
For more information circle
No. 150 on return postal card.
Eskimo Arts 2fs STAN BOW si b&w ea
$3. Carvings reveal great skill, fine
craftsmanship and a highly developed
sense of humor. Titles: Eskimo Carv-
ing; Haida Argillite Carvings. Reviewed
ESAVC 4/58 pi 94. SH C
For more information circle
No. 151 on return postal card.
Indian Artist of the Southwest mp CON-
TEMPORARY 20min sd col $200
r$10. History of American Indian
painting to modern work of Joe Her-
rera. SH C A
For more information circle
No. 1H2 on return postal card.
Let's Draw (Series) 3mp CORONET 8
min sd b&w ea $45. Cartoonist Frank
Webb shows it's easy. Titles: Let's
Draw a Baseball Player; Let's Draw a
Puppy; Let's Draw Uncle Sam. Pri.
For more information circle
No. 15S on return postal card.
Modern Dance Composition mp THORNE
12min sd b&w $60 r$2.50. Analyzes
the elements of dance composition,
shows students how they can develop
their own ideas into dance forms.
Techniques for preparing the body for
dance movement. SH C A
For more information circle
No. 1.54 on return postal card.
The Art of Henri Matisse 2fs LIFE cap-
tioned $6 each. Two strips with lecture
guide show career and works of the
"bright sun" of the Moderns. HS C
For more information circle
No. 155 on return postal card.
The Art of Van Cogh fs LIFE captioned
col $6. Color reproductions of more
than 30 of the artist's masterpieces.
SH C
For more information circle
No. am on return postal card.
The Appreciation of Pictures (series)
12fs STANBOW si col set (12) $55,
Indiv at $6. General principles of the
appreciation of pictorial art, illustrated
by paintings by the leading artists of
Western Europe. "Equivalent of a field
tour through many of the most famous
. . . museums." Reviewed ESAVC
1 1/58 p574. JH-A
For more Information circle
No. l.'ij on return postal card.
Wirritt-Wirritt mp ROTHCHILD 7'/2min
sd col $90; b&w $40. A film director,
a painter and a poet combine their
talents in this Australian-made aborig-
inal legend of the Rainbow Bird that
brought the secret of fire. SH C A
For more information circle
No. 158 on return postal card.
CINEMA ARTS
Have I Told You Lately That I Love You?
mp use 16min sd b&w $60. Some-
what satirical treatment of modern fam-
ily life which seems virtually to elimi-
nate personal contact. Produced by
graduate students. C A
For more information circle
No. 159 on return postal card.
Producing Educational Television Pro-
grams 4mp INDIANA 30min sd b&w
apply. Titles: Staging for Television;
Television Lighting; Television Direct-
ing I & 11. C TT A
For more information circle
No. 160 on return postal card.
The Story of Communications mp DELTA-
FILM 8min sd col $120. From man's
discovery of fire signals to his con-
quest of space; animated in modern art
and with original music and poetic
style narration. JH SH C A
For more information circle
No. Kil on return postal card.
EDUCATION
Back To School— '59 mp MODERN 52
min b&w loan NBC production nar-
rated by David Brinkley tells of prob-
lems of overcrowding, integration,
fund and teacher shortages but also
new strides in special education for
the giited and advances in curricula
and techniques. SH C A
For more information circle
No. Ifi'i on return postal card.
Crotched Mountain, U. S. A. mp ASSO-
CIATION 28min col loan. Rehabilita-
tion center for handicapped children;
narrated by Helen Hayes. C TT A
For more information circle
No. lt>:{ on return postal card.
Effective Listening mp MH 15min b&w
$90. Major obstacles to effective listen-
ing and ways in which they can be
overcome. SH C TT
For niore information circle
No. 164 on return postal card.
How To Get the Most Out of a Filmstrip
sfs EYEGATE col 10" LP. Consult AV
dealer. 50 fr. 19 min. Intended to pro-
mote wider use of filmstrips by dem-
onstrating effective and convenient
usage. TT
For more information circle
No. 165 on return postal card.
Plan for Learning mp ASSOCIATION
27min col loan to adult community
groups only. Importance of clean,
modern design in school construction,
completely functional and contribu-
ting to more effective teaching. A
For more information circle
No. 166 on return postal card.
668
Educational Screen and Audiovisual Guide — Decembek, 19.i9
Teacher Education in Modern Mathematics 5mp MH b&w
(Series). Dr. Albert E. Meder, Jr., Titles: Patterns in
Mathematics (14min $90; Number Fields (17min $115); Ir-
rational Numbers 23min $150); Concept of Function (16min
$105); Sentences and Solution Sets (21min $140). TT
For more Information circle
No. 167 on return postal card.
Teaching Teen Agers About Alcohol mp MH 16min b&w
$95. Summer school seminar on film compares various
methods used by teachers in dealing with this problem.
TT A
For more information circle
No. IfiK on return postal card.
FEATURES
The Bolshoi Ballet mp UWF 99min col apply. Galina
Ulanova and the Bolshoi Theatre cast present selections
from six ballets as a prelude to the two-act poetic legend.
"Giselle." Included are "Dance of the Tartars," (Asafiev)
"Spanish Dance" (Tchaikovsky), "Spring Water" (Rach-
maninoff). "Polonaise and Cracovienne" from the opera
"Ivan Susanin," "Walpurgis Night" from Gounod's
"Faust," and "The Dying Swan" (Saint-Saens). SH C A
For more information circle
No. 160 on return postal card.
Moiseyev Dancers— "The Strollers" mp BRANDON 6min
col $90 r $7.50 b&w $50 r $5. Russian folk dance by the
State Folk Dance Ensemble of the USSR, directed by Igor
Moiseyev. SH C A
For more information circle
No. 170 on return postal card.
PThe Red Balloon mp BRANDON 34min col lease $375 r $35.
Humorous, touching fantasy about a French boy and his
balloon. Academy Award; Cannes and Edinborough win-
ner. '
For more Information circle
No. 171 on return postal card.
Silent Feature Films mp CLASEX apply. Judity Bethulia
(D. W. Griffith's first feature), Tillie's Punctured Ro-
mance, Intolerance, Fast Lynne, Tarzan of the Apes I,
Abraham Lincoln (Griffith-Huston), The Two Orphans
(Selig 1911), etc. C A
For more information circle
No. ITi on return postal card.
GUIDANCE: Personal
Reaching Teenage Gangs fs POCKET 35fr b&w $2.50. Meth-
ods used by N. Y. City Youth Board in locating and in-
fluencing anti-social youth groups; knowledge and skills
needed by youth specialists. TT A SH
For more Information circle
No. 173 on return postal card.
GUIDANCE: Vocational
Careers in Science 4fs
Ahead to Mathematics;
... to Biology. JH
SCRIBNERS col
... to Physics; .
Titles: Looking
. to Chemistry;
For more information circle
No. 174 on return postal card.
:;PA mp ASSOCIATION 29min b&w loan. One day in the
life of a busy Certified Public Accountant, and the social
impact of his services. SH C
For more information circle
No. 17.'> on return postal card.
Jesigning a Better Tomorrow mp AIA 13>/4min col $65 r $5.
Architecture as a career. Elements and meaning of archi-
tecture, nature of architectural schooling. SH C A
For
.No.
more information circle
176 on return postal card.
Summer of Decision mp ASSOCIATION 28%min b&w Joan.
College student decides on social work as his profession.
Made for Council on Social Work Education. C SH
For more information circle
No. 177 on rpturn postal card.
HEALTH— SAFETY
Baby's Health and Care (Series) MID-AMERICA 12mp ea
llmin b&w $55. Titles. Baby's Emotional Needs; Growth
and Development; Holding a Young Baby; Crying Baby;
Visits to the Doctor; Baby Sitters; How the Baby Learns
to Obey; Mealtime Psychology; Learning to Walk; Baby
Feeding Herself; Baby Fears. Laufman Productions. SH
C A
For more information circle
No. 17K on return postal card.
The Bicyclist mp BRANDON 15min b&w $165 r $12.50. A
bicycle tells its habits in this Danish-made film that
own story of safe and unsafe riding took the Blue Ribbon
at EFLA Film Festival 1959. JH-A
For more Information circle
No. 179 on return postal card.
Drive Defensively! mp EBF llmin col $120; b&w $60. Driver
education film with emphasis on through-the-windshield
photography, shows how even the "good" driver must
learn to drive defensively. SH A
For more Information circle
No. 180 on return postal card.
Health in Our Community mp EBF 13min col $150; b&w $75.
The work of the Health Department; teamwork with pri-
vate medical forces; a fight to prevent a typhoid epidemic.
Int JH
For more information circle
No. 181 on return postal card.
Hearts, Lungs and Circulation mp CORONET llmin col
$110 b&w $60. How the heart, lungs, veins, arteries and
capillaries work together, and principles for keeping them
in good health. Int JH
For more Information circle
No. 182 on return postal card.
How To Do Rescue Breathing mp SEMINAR 5min b&w
$49.50. Currently recommended resuscitation technique
(mouth-to-mouth or mouth-to-nose insufflation) demon-
strated by Ray T. Smith, M.D. SH-A
For more Information circle
No. 18;^ on return postal card.
■ CORONET FILMS
Dept. ES-129, Coronet Building
Chicago 1, Illinois
■ D Please send me a copy of your new 1959-60 Catalogue ■
* Supplement of teaching films. H
H Name ^ B
School or orgonlzction^
Address_
City^
_Zone_
-Stole-
ilDLCATIONAL ScREEN AND AUDIOVI.SUAL GuiDE— DECEMBER, 1959
669
Impact mp UCLA 12min b&w $65 r
$2.50. Stop-action high speed photog-
raphy documents what happens when
automobiles colide. Lifehke dummies
serve as occupants. SH C A
For more Information circle
No, 184 on return postal card.
It's Up To You mp HARVEST llmin col
apply. One man's grim fight to save
his eyesight after an accident due to
carelessness. Precautions against eye
accident, safety devices and tech-
niques. SH A
For more Information circle
No. 185 on return postal card.
Metal Shop Safety mp MH 18min b&w
$105. Several safety rules are delib-
erately violated to serve as text for
instructor. SH A
For more Information circle
No. 186 on return postal card.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
IVrite for illustrated
catalog
AUDIO-MASTER
I7E. 45thSt., NewYbrk
-ACCLAIMtD-
At The Seattle DAVI Convention
BETWEEN
THE
TIDES
I6mm Sd. Color 20 Min.
Rental: $7.50 Sale: $175
Send For Our Latest Catalog
of Outstanding Films.
CONTEMPORARY FILMS, INC.
267 W. 25ih St., N. Y. 1, N. Y.
ORegon 5-7220
Midwest Office: 614 Davis St., EvaiistOD, 111.
DAvis 8-2411
FrLM
SERVICE
INDIANA
UNIVERSITY
BLOOMINGTON. INDIANA
HOME ECONOMICS
Choice in China mp IDEAL col loan to
SH and women's groups. Bride-to-be
learns distinction between different
ceramics; how china is made; collec-
tors' items including White House
service. SH A
For more Information circle
No. 187 on return postal card.
Send Off mp ASSOCIATION 12min col
loan. Two youngsters prepare a going-
away dinner from around the world
recipes. Booklet of recipes for each
member of class on request. SH A
For more Information circle
No. 188 on return postal card.
Three-Minute Cook Book 6mp ASSO-
CIATION col loan. Titles: How To Se-
lect Oranges; How To Use Orange
Concentrate; How To Prepare Grape-
fruit; How To Use Grapefruit Sec-
tions; How To Use Tangerines; How
To Use Tabasco. Florida Citrus Com-
mission. SH
For more Information circle
No. 189 on return postal card.
INDUSTRIAL AETS
Hammers, Screwdrivers, Nails and
Screws 9fs STANLE'V b&w set (9)
$5. Fifth in a series of sets of film-
strips on commonly used tools design-
ed to aid shop teachers and students.
JH-A
For more Information circle
No. 190 on return postal card.
Printing: Platen Press Makeready mp
STOUT 15min b&w $75. Process
shown from locking up the form to
running the job. The various parts of
the press are identified, their func-
tions shown, and each successive op-
eration is demonstrated. SH Voc.
For more Information circle
No. 191 on return postal card.
INDUSTRY: Transportation
Echo of an Era mp BRANDON lOmin
col $150 r $10. The New York City
"L" from its origin to its demolition;
as shown at the U. S. exhibit at the
Brussels World's Fair. JH-A
For more Information circle
No. 192 on return postal card.
From Mountains to Microns mp MOD-
ERN 25min color loan. How cement is
made and some of its uses. Sponsored
by Portland Cement Asso. SH and up.
For more Information circle
No. 193 on return postal card.
Gasoline's Amazing Molecules mp
IDEAL 22%min col loan. Research,
refining, testing and safeguarding
motor fuel; animation photography
shows processes of cracking, polymeri-
zation, ultraforming, and engine
knock. Standard Oil (Indiana). SH C
(Midwest)
For more Information circle
No. 194 on return postal card.
Miracle Bridge Over Mackinac mp AS-
SOCIATION 32min col loan. Building
the world's longest suspension bridge.
connecting Upper and Lower Michi
gan. JH-C
For more Information circle
No. 19.'> on return postal card.
A Newspaper Serves Its Community m]
FA 14min col $135 b&w $70. A new;
story is followed through editorial ant
mechanical departments to final de
livery. JH El
For more Information circle
No. 196 on return postal card.
The Story of the Modem Storage Bat
tery mp IDEAL 20min col loan. Nev
version of famed Willard Batterj
film; principles, production, applica'
tion. JH-A
For more Information circle
No. 197 on return postal card.
LANGUAGES
Record Time Language Series rec COL-
REG choice of 2 — 12" LP or 7 — 7'
at 45rpm. $9,98. Designed, by pur-
poseful intermixture of all tenses, tc
enable the student to converse natur-
ally from the start. Course consists o1
40 lessons; includes hard cover text-
book devoted to grammar, pronuncia-
tion guide, 5000-word bilingual dic-
tionary and everyday conversational
and idiomatic phrases. Spanish, French,
German, Italian.
For more Information circle
No, 198 on return postal card.
Spoken and Written French tapes AVPUB
7.5 ips, 12 reels 7" for Book I — $35;
19 reels 7" for Book II — $50; Indiv.
reels $3.50. The tapes fit the text-
books by Fernand Marty. Recordeci
without pauses; emphasis throughout
on the spoken tongue; spelling rules
taught after the spoken forms
been assimilated.
have
For more Information circle
No. 199 on return postal card.
LITERATURE, DRAMA
Merchant of Venice rec EAVI 12" LP
Abridged version, read by Shakespeare-
an players Paul Sparer, Nancy Mar-
chant, John Randolph. SH C
For more Information circle
No. 200 on return postal card.
RELIGION & ETHICS
Literacy Unlocking the Bible fs LITER-
ACY col $5 r$2.50. New (1959)
version. The way to make a literacy
and Christian literature program suc-
cessful. SH A
For more Information circle
No. 201 on return postal card.
Mary's Pilgrim Thanksgiving fs SVE 3^
fr si captioned col $6. Little girl's ad-
ventures during the first Thanksgiving,
observance (1621). Elem JH
For more Infortnatlon circle
No, 203 on return postal card.
Songs for Tiny Tots rec BROADMAN
two 45rpm $1.98. Seventeen songs
670
Educational Screen and Audiovisual Guide — December, 1959
for the entertainment and education
of nursery-age children.
For more Information circle
No. ^3 on return postal card.
Teenage Challenge mp FAMILY 30min
b6w r$9. Young sports editor of high
school newspaper braves disfavor with
essay on religious theme. Interesting,
persuasive treatment of church-state
issue faced in youth life terms. JH
SH A
For more information circle
No. 204 on retdrn postal card.
Teenagers' Choice mp FAMILY 30min
b&w r$9. Engaged couple plan elope-
ment and a "dare" but become con-
vinced that 3 church wedding offers
better start for lasting marital happi-
new. SH C A
For more Information circle
No. 205 on return postal card.
Teenage Code mp FAMILY 30min b&w
r$9. High school student tempted to
cheat finds a better "code" as guide
to right conduct. An answer to the
argument that "everybody" cheats.
JH SH A
For more information circle
No. 206 on return postal card.
Teenage Witness mp FAMILY 30min
b&w r$9. Two Christian high school
students help classmate beat tempta-
tion to follow a flashy tempter into
delinquency. SH A
For more information circle
No. 207 on return postal card.
Town and Country Cousins fs UNCHC
si 60fr col reading script $6 r$1.50.
As rural children prepare for their
harvest festival they come to better
understanding with visiting youngsters
from town. Elem.
For more information circle
No. 208 on return postal card.
Tumba of Africa fs UNCHC 62fr si col
$6 r$1.50; guide. African boy moves
with his family when his father is
mission-trained for a kind of work
available only in a larger center. Role
of the church in village and town life.
Elem.
For more information circle
No. 200 on return postal card.
SCIENCE: General
Transistors: Low Frequency Amplifiers
mp UWF 15min b&w $29.79. Appli-
cation in common base and common
emitter amplifiers. SH C
For more information circle
No. 210 on return postal card.
SOCIAL STUDIES: Economics
How Strong Is Russia Now? fs NYTIMES
si b&w $2.50. Cortipares and contrasts
foreign policies, economic philosophy,
military status. SH C
For more information circle
No. 211 on return postal card.
The Future Is Now mp FON 1 5min sd
b&w $85. Fabulous contributions of
science that have brought what has
been thought of as the future into the
everyday living of today. Atomic prom-
ise for power, agriculture, medicine;
television in color on tape. JH SH
For more information circle
No, 212 on return postal card.
SOCIAL. STUDIES
History: Anthropology
Abraham Lincoln's Life Through Postage
Stamps sfs H-R $11. The life of the
Great Emancipator told via reproduc-
tions of commemorative postage
stamps, and interesting narration.
Evaluated ESAVC 6/59. JH SH
For more Information circle
No. 213 on return postal card.
A Fatlier of tlie Southwest mp DAG-
GETT 12%min col $120, b&w $60.
How Father Kino introduced Spanish
architecture, live stock, new crops
into our colonial southwest. JH-C-A.
For more information circle
No. 214 on return postal card.
American History 6fs EBF av 74f r b&w
set $18 ea $3. Titles: Early Settlers
in New England; Planter of Colonial
Virginia; Kentucky Pioneers; Life in
Old Louisiana; Pioneers of the
Plains; Flatboatmen of the Frontier.
Int JH SH,
For more Information circle
No, 215 on return postal card.
Cold War — Berlin Crisis mp FON
50min b&w $200 r $25, Division of
defeated Germany, Berlin as a 4-
power enclave, air lift. Produced for
WPIX TV, New York. JH-A.
For more information circle
No. 216 on return postal card.
Dociunents of America (additions to
series) rec ENRICHMENT LP 12" ea
$5.29 (school and library price).
Alexander Hamilton and Aaron Burr;
reverse — Trappers and Traders of
the Far West. Commodore Perry and
the Opening of Japan and reverse —
Teddy Roosevelt and His Rough
Riders. Dramatized narrative with
sound effects. JH.
For more information circle
No. 217 on return postal card.
Founders of America (series) 6fs EBF
av 52fr; b&w set boxed (6) $18; ea
$3. Washington, Jefferson, Roger
Williams, John Marshall, Franklin,
Hamilton. EL JH SH.
For more information circle
No. 21» on return postal card.
Jamestown: The Settlement and Its
People 4fs EBF av 50fr col set (4)
$24; ea $6. Titles: Estoblishing the
Jamestown Colony; Jamestown and
the Indians; Jamestown Develops
Trade; Life in Jamestown, Int JH.
For more Information circle
No. 219 on return postal card.
Life in Early America 6fs EBF av 52fr
col set $36 ea $6. Titles: Life in New
Amsterdam; Life in Plymouth
Colony; Life in Early Philadelphia;
Life in Old Santa Fe; Life in Early
Midwest; Life in Early California.
Int.
For more Information circle
No. 220 on return postal card.
Navajo — ^A People Between Two Worlds
mp LINE 18min sd col $150. Impact
of white civilization crowding upon
FAMOUS SCULPTURE
in 2x2 color slides
From original transparencies taken of famous
stotues in their original setting. Many views of
mony subiectt.
Used by many colleges and universities.
Send for free catalog
COLOR SLIDE ENCYCLOPEDIA
Box 150E Oxford. Ohio
PaiJjpwling Pictures
FILMSTRIPS FOR
ELEMENTARY SCIENCE
WATER AND SOU SERIES —
sat of 4, BW, $10.50
TREES AND FOREST CONSERVATION —
BW, Set of 4, $10.50
HAWAII-VOLCANIC ORIGIN AND
GROWTH — BW, $3.00
DESERT SERIES —
Set of 3, color, $13.50
1056 So. Robertson Blvd.
Los Angeles 35, Calif.
MOTiVATiON I
I
BY IDENTIFICATIONi
Edi'cational Screen and Audiovisual Guide—December, 19.59
WONDER WORLD FILMS
Elementary Science
• WONDER OF WATER
• WONDER OF OUR BODY
• WONDER OF GRASSHOPPERS
» WONDER OF REPRODUCTION
MIS material qualifies for purchase
under provisions of the National
Defense Education Act of 1958.
Write for brochure to:
MOODY INSTITUTE OF SCIENCE
Box 25575 • Los Angeles 25, Calif.
671
Advertisement
HELPFUL BOOKS
THE AUDIO - VISUAL EQUIPMENT
MANUAL. By James D. Finn. Published
under the general editorship of Edgor
Dale. 384 pp. 1400 illustrations.
Henry Holt and Co., 383 Madison
Ave., New York 17, N. Y.
$15.00.
AUDIO - VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 349 Illustrations
14 Color Plates. Harper & Brothers
49 E. 33rd St., Nevr York 16, N. Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN TEACH-
ING: REVISED AND ENLARGED. By
Edgar Dale. 544 pp. Illustrated; and
with 49 full-color plates. Henry Holt
and Co., 383 Madison Ave., New York
17, N. Y. $7.75.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
piled and Edited by Walter A. Wittich,
Ph.D., and Gertie Hanson Hoisted,
M. A. Fifth Annual Edition. 1959.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowl-
kes. 19th Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
MITCHELL'S MANUAL OF PRACTICAL
PROJECTION. 450 pp. Illustrated and
cross-indexed. Covers every aspect of
motion picture projection. Material
presented in easily understood lan-
guage— not too technical, yet techni-
cally accurate. Most complete and
practical handbook for projectionists
ever published. International Projec-
tionist Pub. Co., 19 West 44 Street,
New York 36, N. Y. $6.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study In
Photoplay Appreciation. By William
Lewin and Alexander Frazier. Illus-
trated. Educational & Recreational
Guides, Inc., 10 Brainerd Road, Sum-
mit, New Jersey. $2.95 on approval.
A WINDOW TO THE CHILD'S MIND
— Alpork's New Educational Hand-
book by Dorothy R. Luke, 268 pp.
The first authentic analysis of Helen
Parkhurst's recorded interviews with
children. An indispensable guide for
teachers. 1955 Alpark Educational
Records, Inc., 40 East 88th Street,
New York 28, N. Y.
ancient time honored way of Indian
life, evidently narrated by an educated
Navajo woman, sh c a
For more information circle
No. 'i'il on return postal card.
The Russian Revolution, mp FON 20-
min b&w r $30. Eye witness films of
the revolution of 1917 and of the
Civil War that followed. Historical
documentary produced for WPIX
television. JH-A.
For more information circle
No. 'Z'i'i on return postal card.
The Secret Life of Adolph Hitler mp
FON 50min b&w r $25. Imprison-
ment, "Mein Kampf," rise to power
in 1933. Life at Berchtesgaden. Rus-
sian films of final capture of Berlin.
JH-A.
For more information circle
No. 2SS on return postal card.
The True Story of the Civil War. rec
CORAL 12" 33.3 rpm. Summary of
major actions from the 1 860 campaign
to the assassination of President Lin-
coln. JH
For more information circle
No. 22i on return postal card.
Tipi-How mp TETON 12min sd col
$100; b&w $50. The art of erecting a
tipi as it was done in the culture of
the American Plains Indians. JH SH
C A
For more information circle
No. 225 on return postal card.
Warriors at Peace mp DAGGETT 12%
min col $120, b&w $60. Peaceful life
of the Apaches contrasted with their
warlike past. Surviving tribal cus-
toms and rituals. Contiguous cultures.
JH-C-A.
For more Information circle
No. 226 on return postal card.
Wild Animals of Pioneer America prints
AVE 11x13" Set (8) in folder $9.75.
Lithographed color reproductions of
paintings of bison, sea otter, beaver,
deer, grizzly bear, gray wolf, moose,
and wild horse. Drawings and descrip-
tive text on reverse side of each print.
Elem.
For more information circle
No. 227 on return postal card.
NEW PUBLICATIONS
Air/Space Age Education. Catalog of
more than 300 free and inexpensive
teaching aids, none costing over $1.
24pp free National Aviation Education
Council, 1025 Connecticut Ave., NW,
Washington 6, D. C.
For more information circle
No. 228 on return postal card.
Audio-Visual Ideas for Religious Educa-
tion. 20pp, illus. free. VICTOR ANI-
MATOGRAPH
For more information circle
No. 229 on return postal card.
Business and Professional Films. Catalog
of specialized and highly technical
films. 16pp free. MODERN.
For more information circle
No. 2'AO on return postal card.
Commercial and Business Films. Anothei
of the sectionalized catalogs of film
rental resources of University of Illi-
nois.
For more Information circle
No. 281 on return postal card.
Demonstration Apparatus for Teaching
Earth-Space Science. Catalog, 56pp
free. CENTRAL.
For more Information circle
No. 2.82 on return postal card.
"Exploring by Satellite" film guide, in-
cludes background of U. S. satellite
program in relation to I.C.Y. Suggest;
related student activities. 4pp free
DELTA.
For more Information circle
No. 233 on return postal card.
Health Education Materials 1959 catalog
National Dairy Council, 1 1 1 N. Canal
St., Chicago 4, III.
For more Information circle
No. 234 on return postal card.
How Industry Profits from the Use ol
Sound Films. 20pp free. VICTOR
ANIMATOCRAPH.
For more information circle
No. 23.'» on return postal card.
NDEA Film and Filmstrip Guide. Mate-
rials are arranged under Title III, V,
VI and VIII applicability. 24pp free
EBF
For more Information circle
No. 23() on return postal card.
Photo Equipment Reference Book. 62nc
annual edition. 132pp, Free. B&J.
For more information circle
No, 237 on return postal card.
Pocket Photo Guide. New (third) edi-
tion, jam-packed with readily usable,
practical data and comparative table;
on films, filters, lights, etc. 64pp. $1,
MASCHKE.
For more information circle
No. 2:^ on return postal card.
Primary and Intermediate 1959-60 sec-
tional catalog 1 76pp free. UNILL.
For more information circle
No. 2,89 on return postal card.
Robins Audio Accessories 81/2x1 1" cata-
log 16pp. While intended primarily for
dealers ("packaged to sell" slogan)
many interesting and handy accessories
are described in detail. ROBINS,
For more information circle
No. 240 on return postal card.
Selected Films on Child Life, compilation
by Inez D. Lohr, a complete revision
of earlier Children's Bureau lists. De-
scription and source of more than 300
titles. 80pp. 30c. SUPDOC.
For more information circle
No. 241 on return postal card.
Sound Films and Filmstrips. '59-'60. Cat-
alog. 1 2pp free. BFC.
For more Information circle
No. 242 on return postal card.
115 Ways a Phoiocopy Machine Can
Save Your Money, 14pp free LUD-
WIG.
For more information circle
No. "^43 on return postal card.
672
Educational Screen and Audiovisual Guide — December, 19.i9
Trade News
Business View of 59/60
Not only are the professional and
trade associations looking forward to
1960 to set a new high water mark of
audiovisual progress, but many indi-
vidual manufacturers and producers ex-
press the same view in their own
markets.
L. E. Gillingham, director of market-
ing for the Altec Lansing Corporation
comments on "numerous inquiries for
assistance in improving the audio facili-
ties in schools and auditoriums" from
educators who "are becoming more re-
ceptive to higher quality reproduction
rather than just price conscious." This
applies to stereo as well as to public
address equipment "of much wider fre-
quency response."
The year 1959 was a banner year for
Da-Lite Screen Company, according to
ts president, Chester C. Cooley — and in-
cidentally it was Da-Lite's 50th anni-
versary in screen manufacture. The year
saw the growth of the photographic in-
dustry into a "very important part of
jur country's economy," according to
Mr. Cooley, and the introduction of
much new and improved photographic
equipment fully justifies his company's
olans for further capital investment
during the next five years to meet the
'rowing demand, he said.
John R. O'Neill, sales promotion man-
Uger for the Tecnifax Corporation, bases
liis forecasts on personal contact with
[Tiany leading audiovisual specialists
A'ho attended his company's workshop-
seminars in visual communication. The
^Jalional Defense Education Act has
stimulated interest especially in the pro-
luction of materials for overhead pro-
ection, according to Mr. O'Neill. "The
jse of visual techniques for improved
nstruction will be greatly accelerated
n 1960, and there will be considerable
exploration of large-group instruction,"
Airborne ETV To Boom
Receiver Market
Some 13,000 schools and colleges with-
n a 200-mile radius of Purdue Univer-
ity may become hot prospects for the
jurchase of UHF receivers if a Ford
foundation - supported "Stratovision"
)roject lives up to its advance billing.
V $7-million budget is to send a DC-7
■ircling at 20,000 feet to retelecast pro-
:rams to a school population stretching
rom Milwaukee to Louisville. Starting
vith two UHF channels, it is anticipat-
id that a new "narrow band" techno-
ogical breakthrough will double the
land capacity and possibly boost the
ilanned 24 half-hour lessons daily to
s high as 72. Special receivers would
lave to be purchased by the schools to
landle narrow-band telecasts.
Teaching Machines
Teaching machines about the size of
typewriter and designed for individ-
al student instruction are undergoing
ield testing by their developer. The
Iheem Manufacturing Company of New
ork. They are to be made in Los
ngeles by Califone, recently merged
s the Rheem-Califone Co. in a report-
d $1 million deal. There are Rheem
plants in 15 other cities in the U.S.A.
and in 15 other countries.
Moon Shot Boosts Sales
The midyear meeting (Oct. 13-16) of
the Laboratory Apparatus and Optical
Sections of the Scientific Apparatus
Makers Association, was told in a report
prepared by John A. Robbins, manager
of Bausch & Lomb's Customer and Sales
Quotas Department, that the Russian
moon shot would strengthen both the
demand for science instruments in
schools and continuance of federal as-
sistance for their purchase. Another
committee report, by James C. Jacob-
son, president, Voland and Sons, Inc.,
stressed industry's vital role in science
and science education and outlined
plans for meeting the various aspects
of the science instruction crisis.
RCA Plugs Color-TV
For Schools
A $100,000 contribution to the early-
morning "Continental Classroom" col-
lege-credit TV program and a special
price offer on 21 in. color sets is being
made by RCA in support of the first
color telecast series to be included in
this program. Dr. John F. Baxter of the
University of Florida will teach the
"Modern Chemistry" colorcast course
on more than 150 TV stations. Over 300
colleges and universities will offer
credit to students satisfactorily com-
pleting the course. "Continental Class-
room" is telecast Monday through Fri-
day through May 27, 1960.
Records Via AV Channels?
Ever since their official debut on an
NEA program back in 1912, educational
phonograph recordings have for the
most part reached the user through
other than AV trade channels. This
magazine lists them right along with
other materials but few AV dealers push
their sale. Growing recognition of the
need for special sales channels to reach
the school market is reflected in Co-
lumbia Records appointment of Spencer
Press, Inc., Chicago, as a distributor. A
similar announcement comes from
Record, Book and Film Sales, Inc., New
York, for the extensive educational line
created by Folkways.
Cathedral — Disney Tieup
Cathedral Films announces procure-
ment of exclusive religious market
m FILM DOCIORE
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EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipment, Sfereo, Hi-Fi audio,
school sound systems, training kits, elec>
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62nd ANNIVERSARY
Greatest Lens Offerings!
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Write to:
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Idlcational Screen and Audiovlsual Guide — December, 1959
673
rights to filmstrips produced from Walt
Disney cartoon subjects. Production
plans also include 39 half-hour films
and several series of filmstrips based on
the Old Testament. A 30 percent in-
crease in production is forecast for 1960-
61 by executive vice-president, Ben B.
Odell.
Two Consumer Shows
The Magnetic Recording Industry As-
sociation is sponsoring two hi-fi con-
sumer shows on an all-industry basis
in California. The dates: Los Angeles
(Pan-Pacific Auditorium) Jan. 13-17;
San Francisco (Cow Palace) January
23-26. MRIA now has 46 members rep-
resenting all facets of the industry,
(latest to join, Columbia Records).
500th Videotape
Ampex announces the shipment of the
500th production model of their tape
recorder— in less than two years from
the time the first was shipped (to Sta-
tion KING-TV, Seattle). The world's
first educational videotape network is
being set up with recorders on 43 educa-
tional TV stations and a tape duplicat-
ing center at Ann Arbor, Mich.
"FilMagic" Patent Granted
U. S. Patent No. 2,908,246 was granted
to two Distributors' Group executives
on October 15 for a "Lubricant Dis-
penser for Lubricating Strip Material,"
tech talk for the pylon applicator of
silicone fluid to motion picture film and
recording tape.
Colortape Interchangeable
RCA announces achievement of inter-
changeability of color TV tape record-
ings. Heretofore the head assembly has
been stored with the recorded material
so that the same head would be used
for playback. Now tape made on one
RCA machine can be played back on
another, and even on machines of other
make that hold to the same standards.
Colonial Williamsburg Discounts
The touch of the educator "gone com-
mercial" (without ceasing to be an
educator) is seen in Dave Strom's an-
nouncement of a 15 percent discount
on replacement of damaged prints as
weU as "quality discounts" (unspecified)
on Colonial Williamsburg films and
filmstrips. Dave is no stranger to the
commercial side— has had tours of duty
with McGraw-Hill and Jam Handy and
has been on government service most
recently in Iran.
Missionary Reports on Tape
A more intimate means of commun-
ication (and incidentally another boost
for the increasingly varied growing
market for magnetic tape) is reflected
m the United Church of Christ offer of
taped reports personally recorded by
its missionaries abroad. The tapes may
be kept by borrowers for up to a month
on a $1 service charge.
Standard Oil — Ideal
Ideal Pictures announces its distribu-
tion of the entire film library (19 titles)
of the Standard Oil Company (Indiana)
throughout the midwest.
674
Scratch It — You've Bought It
A popular filmstrip producer, when
offering new prints on screening ap-
proval, notes on his order blank: "Any
program use, or damage to filmstrip or
record, will be considered as purchasing
the materials."
Churches Try Block Booking
A plan whereby a religious film
library books a set sequence of 12
films instead of just one is reported to
be well received by both religious film
libraries and their patrons. Tried out
by Cathedral Films in the Los Angeles
area with a serialized Life of Christ,
it is to be extended nationally and in-
clude also a similar series on St. Paul.
Disney 16mm Field Men
Disney Productions 16mm Division
announces the appointment of three
field men to maintain closer contact
with educational and business film
customers. The men: E. Bradley Marks
(East), Charles Jessen (Midwest), and
Carl Barth (West). This marks a major
expansion in the 16mm Disney mer-
chandising force.
Sound Projectors Leased
Bell & Howell sound projectors can
now be had for short or long term
periods on a lease basis that permits
writing off costs as operating expense
instead of involving capital outlay.
Dealers reportedly apply rentals
against purchase of the unit if bought
within 12 months. RCA offers similar
lease arrangements on its intercom
systems.
Video Tope Price Coming Down
Two price reductions within a year
have brought the cost of an hour-long
video tape from $306.77 to $282.90
and now, depending on quantity pur-
chased, to as low as $248.95. The man-
ufacturer, Minnesota Mining, predicts
that further Improvements in manufac-
turing processes may bring the cost
eventually to around $150.
Bruning-Documat Microfilm Deal
Documat microfilm cameras, reader
and reader-printer are to be distributed
by the Charles Bruning Company, Mt.
Prospect, 111. The "PFA" camera can
photograph both sides of the original
simultaneously and can be adjusted to
double production by dual printing. The
reader comes In four models; the reader-
printer is to be In full production later
this year.
Trade Association Offers
Classroom Materials
The Manufacturing Chemists Associa-
tion announces the expansion of its pro-
gram of furnishing science teaching aids
to include also the elementary grades. ,
series of experiments, involving inexpen
sive, readily available materials, are re
lated to the everyday experiences c
youngsters from kindergarten to sixt
grade. A similar project for older stu
dents has drawn requests from 12,00
junior high general science classes, an
from 6,500 senior high chemistry in
structors. Six awards ($1,000 and
rriedal) have gone annually, for the pa<
three years, to outstanding teachers c
undergraduate college chemistry whc
through the years, have inspired thei
students to choose careers in science c
science teaching.
People in the News
Maurice B. Mitchell, president of En
cyclopaedia Britannica Films, announce
the appointment of Elliott H. Newcom
as his administrative assistant,
David E. Strom, after seven yeai
service with the U. S. technical assist
ance program in Iran, is taking charg
of film distribution at Colonial Wi
liamsburg. Dave is well remembere
for his AV leadership activity in Mir
nesota, Connecticut and on the nation:
level. Welcome back!
James L. Royer, formerly with Calvi
Productions, has joined Neal Keehn an
Jack West at the General Film La
Central Division, Kansas City, Mo.
Cecil Stowe has been named manage
of Orr Industries' newly created Cu;
tomer Relations section. Former new:
paperman and ex-Marine, he had bee
handling public relations and sales pre
motion for Irish tape.
Harrison Johnston is president of th
recently formed Cetec Electronics Con
pany, manufacturers of video monitoi
mounting the new wide-angle pictui
tube, as well as electronic display unit
Mr. Harrison was formerly Genen
Sales Manager at Ampex.
Raymond T. Bedwell, Jr.,and Josep
F. Scharrer have received a researc
grant-in-aid for work in the histon <
radio broadcasting in the Unite
States. Funds are being provided b
the W. K. Kellogg Foundation throug
the National Association of Educ
tional Broadcasters to the two Ohi
State University graduate student:
who are presently working on docto
ates in Radio and TV Programmin
in the Department of Speech.
Ultimately, a complete catalogue (
visual materials related to early Ame
ican radio and collected all over tl
nation will be published. Those co
lected, reproduced and stored in 35m:
slide film form will be made availab
to teachers, broadcasters and other i:
terested persons, as an aid to provi'
ing better understanding of this ir
portant period in broadcasting histor
Edlcatignal Screen and Audiovisual Guide—December, 19.'
\TIONAL SCREEN AND
Receive<^ 1'^
JAN ^ 5 1960
.UDIOVISUAL
Januaryy 1%0
tie and th« Scientific Method'
^^eronet Films
AV for Geography Classes—page 14
Using The Telecoach— page 16
3 BIG REASONS
WHY YOU SHOULD BE USING
SCHOOL MASTER
FILMSTRIP and SLIDE PROJECTORS
SCHOOL MASTER 750
shown with exclusive
rewind take-up (accessory)
GRAFLEX (^^
Your teaching efforts are more effective
when a School Master's brilliant projec-
tion is used. Pupils comprehend faster
with the brighter, more detailed image
. . . projection problems are minimized.
«
Vou can use Filmstrips or 2 x 2 slides
with a School Master ... a dual-purpose
machine that utilizes the two most popu-
lar and effective visual materials. Con-
version from one to the other is quickJ
end easy ... in seconds . . . withoui
tools or removal of parts.
f3j Vou concenfrofe on teaching, not the
projector. So simple is its mechanism
... so sure its operation, the School
Master is easy for anyone to use.
School Masters, available in 500 and 750 watt manual or re-
mote control models, are priced from $84.50. Exclusive acces-
sory rewind take-up allows filmstrips to be rewound into storage
container automatically.
TAPE RECORDER
The only tape recorder designed specifically
for School Audio Visual Programs
Weighs only 25 lbs. True high fidelity performance. Push-button opera-
tion. Exclusive built-in tape splicer. Two speakers plus "whizzer."
Sturdy carrying case with storage space for tapes, and microphone.
3-wire power cord. Built-in power transformer. UL and CSA approved.
Only $244.50.
For additional information on the equipment $>town, see your Graflex
A-V dealer. Or, write Dept. ES-10, Graflex, Inc., Rochester 3, N. Y.
A subsidiary of General Precision Equipment Corporation.
Prices subject to change without notice.
•Registered Trademark
GRAFLEX
GENERAL
PRECISION
COMPANY
Educational Screen and Audiovisual Guide — January, 1960
With the Authors
Gwen M. Schultz is assistant pro-
fessor of geography at the University
of Wisconsin extension division on the
Madison campus. In addition to other
administrative and instructional activi-
ties, she has been writing and teaching
correspondence study courses, has also
published professionally elsewhere in
the U.S. and abroad.
J. Roy Barron is supervisor of in-
structional materials for the Santa Bar-
bara (Calif.) city schools. Prior to
this post he was chairman of audio-
visual education for the Cahfomia
Congress of Parents and Teachers. He
has been a member of the executive
committee of DA VI, president of the
Audio- Visual Education Association of
California. He has taught audiovisual
courses in several summer schools and
extensions.
Alfred H. Marks is assistant profes-
sor in the department of English at
Ball State Teachers College. He taught
for four years at Syracuse Universit>'
where he received his Ph.D. in 1953.
Previously he spent three years at
Ohio State University, has published a
considerable number of articles on
American literature.
Millard Harmon teaches math and
science at Weeks Junior High School
in Newton, Mass. He attended Boston
University and the University of Oslo,
holds degrees in B.S., M.Ed, and is
working on his Ph.D. He was in the
Army Air Force in World War II and
was an Armv teacher in Europe in
1952-53.
Roger Lanoue is chairman of the
audiovisual aids committee at Ramona
School in Oxnard, Calif. He has been
teaching for five years, with experi-
ence in high school, junior high and
elementary. He teaches 6th grade at
Ramona "to the finest group of young-
sters in the world" and with his stu-
dents being mostly of Spanish-speak-
ing background he has found audio-
visual materials to be of considerable
help.
Robert B. Schlihs is audiovisual co-
ordinator at El Camino College in
California. He has received full coop-
eration from the college in testing his
'telecoach' principle and reports that
a new course, a 'public speaking lab,'
will be built around the device for
the spring semester.
EDUCATIONAL SCREEN AND
AUDIOVISUAL
GUIDE
January, 1960 Volume 39, Number 1, Whole Number 383
EDITORIAL
12 Black Glass and Complacency
ARTICLES
14 To See the World Gwen M. Schultz
16 Meet the Telecoach Robert B. Schlihs
18 AV in Russian Schools Millard Harmon
20 Indivisualized Learning J. Roy Barron
22 Models for Learning Roger Lanoue
24 The Progress of Visiomark Alfred H. Marks
DEPARTMENTS AND FEATURES
3 With the Authors
On the Screen
News
AV in the Church Field William S. Hockman
Filmstrips Irene F. Cypher
Film Evaluations L. C. Larson, Carolyn Guss
Audio Max U. Bildersee
Trade Directory for the AV Field
New Equipment and Materials
Helpful Books
Trade News
Index to Advertisers
8
10
27
30
32
35
38
39
49
50
51
TIONAL
Founded In 1923 by Nelson L. Greene
BUSINESS & laaiTORIAL ADDRESS: EDU-
CATIONAL SCRBaaj & AUDIO-VISUAI.
GUIDE. 2000 Lincoln Park West Bldg., Cail-
cago 14. Illinois. Contents indexed in the
Wilson Educational Index. For microfilm vol-
umes, write University Microfilms, Ann Ar-
bor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or
equivalent) : Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-
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EDUCATIONAL SCRI33I & AUDIO-VISUAL
GUIDE is published monthly by Educational
Screen, Inc. Publication office, Louisville,
Kentucky. Business and Editorial Office, 2000
Lincoln Park West Building, Chicago 14, Illi-
nois. Printed in the U. S. A. Entered u
second-class matter November, 1959, at the
post office at Louisville, Kentucky, under the
Act of March 3. 1879.
ADDRESS ALL MAIL (Sui»criptlons, Change
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postage paid at Louisville, Kentucky,
ENTIKE ISSUE COPTBIOHT 198* BT
THE EDUCATIONAL SCREEN. INC.
Educational Screen and Audiovisual Guide — January, 1960
where you need it! when you need it!
There's no need for a special room assignment,
no delay, when the classroom has levolor a.v.
(Audio-Visual) Venetian blinds. These blinds
give complete control of ambient light to suit the
subject, projector and student activity.
Today, any classroom can be converted for
Audio- Visual instruction inexpensively by the
installation of levolor a.v. blinds.
*uo/o.
Write for
Levoloi-'s
invaluable
survey report
"How Dark Should
Classrooms Be For
Audio-Visual
Instruction?" No charge
or obligation. Write to
Audio-Visual Dept., Levolor
Lorentzen, Inc.. 720 Monroe St.,
Hoboken, N. J.
How
Dakk
«f fO,
VlSUAl
'Hl'H'^t.o^i
Be sure to specify
The Scientifically Developed Audio-Visual Blind
COPYRIGHT: LEVOLOR LORENTZEN, INC.
Educational Screen and Audiovisual Guide — January, 1960
ANOTHER WAY RCA
SERVES
EDUCATION
THROUGH
ELECTRONICS
Expert foreign language teachers have worked closely
with RCA engineers who designed several RCA Language
Laboratory Systems. Each of these language-practice
systems is low-cost, simple to operate, readily expand-
able, easily installed and maintained. Invaluable for
learning to speak and understand any language.
Naturally the world leader in electronics is your best
source for a variety of laboratory test equipment with
highest reliability built in. The rugged RCA line includes
voltohmysts, oscilloscopes, audio signal generators, test
generators, tube testers, etc. Several items are now also
available in inexpensive kit form.
*Rigi<i endurance standards have been set for RCA ' LIFE-
TESTED" Projectors. Individual components as well as
finished projectors are subjected to continuous testing to
evaluate the durability and efficiency of all operating parts.
"LIFE-TESTED" at RCA means better, more reliable
performance from RCA Projectors.
(left fo right) RCA Television Systems; RCA Victor TV Receivers;
RCA "Life-Tested"* 16mm Projectors; RCA Language Laboratories;
RCA Laboratory Testing Equipment; RCA Sound Systems.
Get your copy ... a complete catalog with
full details on these and other RCA Electronic
Aids to Education! Write Mr. L. V. Hollv/eck,
Educational Services, Radio Corporation of
America, Camden 2, New Jersey.
RADIO CORPORATtOM of AMERICA
Tmk(,) K
Educational Services
Comden 2, New Jersey
Educational Screen and Audiovisual Guide — January, 1960
SIGHT
PLUS
SOUND
PLUS THE
ECONOMY
OF 8mm FILM
Complete with
microphone, in
handsome fobric-
fmished cose,
$399.50
with the ELITE
8mm SOUND-ON-FILM
PROJECTOR
With the Ehte, your students learn
more, learn faster, learn more thor-
oughly. That's because the Elite en-
ables you to add any pertinent sound
track — voice, music, or both — to eco-
nomical 8mm film. Student interest
and retention are tremendously height-
ened; costs are kept to a minimum.
Think of the convenience! You can
show the same film to junior grades in
the morning that you show to more ad-
vanced grades in the afternoon, keying
the sound track to the level of under-
standing of each grade. You can erase
and re-make the sound track as often as
you wish, with full brilliance and fidel-
ity. And, the Elite is so rugged, so fool-
proof and simple to operate that >'ou
need no specially trained personnel.
Imdherg 3
-SPEED, 4-TRACK STEREO
RECORDER — PLAVBACK
Because of its unmatched jirccision of
manufacture and record/playback fidel-
ity, the Tandberg 5 is the ideal instru-
ment for the educational field. It offers
monaural and stereo recording and
playback for use in the teaching of
speech, music, dramatics, languages. It
will record seminars and conferences
up to 17 hours on a standard 7" reel.
Illustrated is the Tandberg Model 5-2. Com-
plete with two TM-2 microphones, input and
output cords, supply ond toke-up reels ond
transport luggage case, $51 3*95.
A postal card will bring you full information.
Address inquiries to Dept. VI
landherii
of America, Inc.
8 Third Avenue * Pelhom, New York
On the Screen
Cover Scene
The inquiring mind at work— or
is it at play? This Coronet film
looks at the environment under
which one of the greatest thinkers
of all time developed the begin-
nings of the scientific method.
AV Meetings Multiply
The report of a week-long work-
shop in instructional materials to
be held this coming June at San
Jose State College spotlights the
growing importance of these re-
gional seminars. This conference,
designed for audiovisual specialists,
librarians, teachers, supervisors and
administrators, will include lec-
tures, demonstrations, individual
conferences and field trips.
The professional status of this
type of meeting is borne witness
by the quality and quantity of the
audience and by the high degree
of those participating in the pro-
grams. There is a lot to talk about
in AV today — and more and more
people want to listen.
Two AV Books Available
Attention educators, AV special-
ists or anyone with an AV library.
Educational Screen has a limited
supply of two volumes, Picture
Values in Education and Compara-
tive Effectiveness of Some Visual
Aids in Seventh Grade Instruction,
both by Joseph J. Weber. One or
both are available upon written re-
quest, including one dollar to cover
postage costs.
The Passing Parade
In Educational Screen
10 years ago
Editorial notice is taken of a
new relationship between DAVI
and the parent NEA; the new
DAVI executive secretary "will hold
a dual job and will have a first
responsibility as a staff officer of
NEA, will be selected and paid
by NEA" A sociologist looks
at television: is it a "form of radio
with film characteristics (or) a
motion picture distribution sys-
tem?" A million Canadians
reached by self-supporting 16mm
film circuits.
20 years ago
Controversial government films,
The River and Plow That Broke
the Plains, score 91 and 88 percent
respectively in Ed Screens nation-
wide teacher-user film evaluation
project ...... A member of the
editorial advisory committee ques-
tions the separation of visual and
audio departmental administration,
urges inclusion of radio and elec-
trical transcriptions and asks "will
there be departments of television
education?" A special de-
partment, "The Federal Film," em-
phasizes that the National Archives
Film Project does not include film
distribution.
30 years ago
Educational talking pictures seen
as rendering the silent film ob-
solete—"Textbooks wil become thin-
ner and some may disappear en-
tirely "in many important fields of
instruction" There is op-
position to creation of visual edu-
cation departments: "a leading au-
thority on administrative problems"
is reported as exclaiming, "Why not
have departments of scratch pads!"
EDUCATIONAL SCREEN & AV6UIDE
EDITORIAL STAFF
PAUL C. REED. Editor. JAMES R. CUMMINGS, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor for the
Church Field. I. C. LARSON and CAROLYN GUSS,
Editors for Film Evaluotioni. MAX U. BUDERSEE,
Editor for the Audio Field. IRENE F. CYPKER. editor
lor the New Filmstrips. PHIllIP LEWIS, Technical
Editor. WILLIAM F. KRUSE, Trade ond Public
Relations.
BUSINESS STAFF
H. S. GILLETTE. Publisher. MARIE C. GREENE.
WILLIAM LEWIN. Associate Publishers. THEA H.
BOWOEN. Business Manager, OLIVE R. TRACY.
Circulation Monager, PATRICK A. PHILIPPI, Circu-
lation Promotion. WILMA WIDDICOMBE, Adver-
tising Production Manager.
Advertising R«pras«ntatlv«s
WILLIAM LEWIN, 10 Broinerd Rood, Summit, N. J.
(Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West BIdg.,
Chicago U, III. (Bittersweet 8-5313)
EDITORIAL ABVISORY BOARD
JAMES W. BROWN, School of Education, San Jose
Stote College, Colifornio
EDGAR DALE, Mead, Curriculum Division, Bureau of
Educational Research, Ohio Stote University,
Columbus
AMOS DE BERNARDIS, Assistant Superintendent,
Portlond, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor In Chorge,
Audio-Visual Education Section, Los Angeles
City Schools, Los Angeles, California
W. H. DURR. Supervisor, Bureou of Teoching Ma-
terials, Stote Board of Educotlon, Richmond,
Virginio
CHARLES F. HOBAN, Institute for Cooperative Re-
search, University of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretary. Educational
Film Library Association, New York City
F. EDGAR LANE, supervisor, Instructlorlol Moterlall
Department, Boord of Public Instruction, Dade
County. Florido
F. DEAN McCLUSKY. Professor of Educotlon, Head
of Audio-Visuol Educotlon. University Exten-
sion. University of Californlo at Los Angeles
SEERLEY REID, U. S. Office of Education, Notional
Defense Education Act, Woshington
CHARLES F. SCHULLER, Director, Audio-Visual Cen-
ter, Michigon State College, East Lansing,
Michigan
ERNEST TIEMANN, Director, Visual Instruciion Bu-
reau, Associate Professor, Division of Exten.
sion. The University of Texas, Austin
DON WHITE, Executive Vice President, National
Audio-Visual Association, Fairfax, Virginia
Educational Screen and Audiovlsual Guide — January, 1960
PHOTOPLAY FILMSTRIPS
Richard III — Based on Laurence Olivier's
colorful screen version of Shakespeare's
famous play. 48 frames. $7.50. With
guide, $7.80.
The Glass Slipper — The charming fairy
lole of Cinderella, told in a new way,
based on the M-G-M photoplay. 36 frames
in full color. $7.50.
Remao and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on loca-
tion in Verona and other Italian cities.
44 frames. $7.50. With guide, $7.80.
Alexander the Great — Biography of the
first man to conquer the civilized world,
based on the photoplay. Shows Alexander's
effort to unite Europe and Asia, a task
with which the U.N. is still faced. 55
frames. $7.50. With guide, $7.80.
The Vikings — In full color, 47 frames,
bosed on the Kirk Douglas production.
$7.50. With guide, $7.80.
A Lesson in Mythology — Explains Andro-
meda, the Minotaur, Iphigenia, etc., bosed
on M-G-M's The Living Idol. 25 frames,
color. $7.50.
Julius Caesar, set of 2 filmstrips in black-
and-white, presenting 97 scenes in the
M-G-M screen version of the ploy. $7.00.
With guide, $7.30.
Knights of the Round Table — A set of
two filmstrips. Part One, 25 frames, ex-
plains the background of the story, its
theme, its significance as on early attempt
to organize a league of nations ond how
the United Nations Security Council is the
Round Table of today. Port Two, 28 frames,
tells the colorful story of the great legend,
based on the M-G-M photoplay. $7.50.
Prepared by William Lewin, Ph.D.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Adventures of Robinson Crusoe^ln full
color, 50 frames, a clear pictorial guide to
the Defoe classic, based on the UnlUd
Artists screen version. $7.50. With guide,
$7.80.
Columbus — Black-and-white, based on the
J. Arthur Rank production starring Fredrlc
March. 55 Frames. $4.00.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved fairy
tole as performed by the charming Klne-
mins of Michael Myerberg's screen version,
released by RKO Rodio Pictures. $7.50.
With guide, $7.80.
Greatest Show on Earth — In full color, a
lively pictorial guide to the circus, based on
Cecil B. DeMille's Technicolor photoplay,
which won the Academy Award in 1953
OS the best picture of the yeor. 40 frames.
$7.50. With guide, $7.80.
Ulysses — In full color, 64 frames, a pic-
torial guide to the new Paramount screen
version of Homer's Odyssey, produced in
Italy. An invaluable aid to the study of
the classic. $7.50. With guide, $7.80.
Educational Screen and Audiovisual Guide — January, 1960
News
people
organizations
events
New York Group Honors
Williams and Cypher
The New York State Audio Visual
Council, at its meeting in Syracuse,
N. Y., December 11, presented its an-
nual award to Dr. Don G. Williams,
After receiving his award. Dr. Don G.
Williams delivered the principal banquet
address on "The Challenge Ahead."
professor of education and director of
audio visual instruction at the Univer-
sity of Kansas City, Kansas City, Mis-
souri, and to Dr. Irene F. Cypher,
professor at New York University's
School of Education.
Dr. Williams' citation referred to his
considerable educational background
in the audiovisual field, and con-
tinued:
"Not content with these activities,
you have been active in DAVI since
1932 and have served on several of
its committees. Since coming to New
York State you have served this body
in many capacities. Other activities
are as follows: founding member and
past president of University Film Pro-
ducers' Association; member of CINE;
trustee, University Film Foundation;
U. S. representative to International
Film Festival at Cannes, 1954, 1955
and 1959 and at Venice, 1956, and
Rome, 1959; founding member and
first chairman of the Audio-Visual
Commission on Public Information.
"To top all of these, you have oper-
ated contracts for the U. S. State De-
partment and have acted as audio-
visual consultant for Iran, Turkey,
Greece, Egypt, Lybia, Iraq, Korea and
Timisia from 1951 to date. You have
directed the ICA Institute for Audio-
Visual Leadership and you wrote the
booklet Motivate, Teach, Train which
was published by Point IV and which
has been translated into eleven foreign
languages."
After enumerating Dr. Cypher's aca-
demic experience, her citation read:
"Currently you have variously been
text book editor for Prentice-Hall Inc.,
special staff lecturer for the City Col-
leges of the Board of Higher Educa-
tion of New York City, free lance lec-
turer on audiovisual education and
Dr. Irene ("yplier receives the NYSAVC
award from Warren Russell, council past
president and AV director, Kingston, N.Y.
the use of TV in education, filmstrip
editor for Educational Screen and
Film News magazines and audiovisual
editor of Instructor magazine.
"Further you have served as visiting
professor of audiovisual education at
Wayne State University, Detroit,
Mich., and at San Jose State College,
San Jose, Calif. You have served this
body on its executive committee, as
president, as representative at each
Northeastern regional leadership con-
ference, on many of its committees and
as one of its representatives before the
deputy commissioner of education of
the New York State Education De-
partment. Presently, you are also serv-
ing as chairman of the Department of
Audio-Visual Instruction's committee
on .<chool buildings and equipment for
the National Education Association."
AVCOPI Announces New
Plans In Chicago
The Religious Education Commit-
tee of the Audiovisual Council for
Public Information (AVCOPI) held a
two-day meeting in Chicago, Dec. 1-2,
with coast-to-coast representation
from denominational and other reli-
gious film and filmstrip producers.
The Rev. Alva Cox, director of the
National Council of Churches' De-
partment of Audiovisual and Broad-
cast Education, and Don White, exec-
utive vice-president of the National
Audiovisual Association, were co-
chairmen.
The work of AVCOPI in disseminat-
ing public information on audiovisuals
in secular education was said to have
been so effective that similar con-
certed effort on the part of those en-
gaged in AV communication in church
activities is now in progress. The com-
Pete Margonian, technical photographic director of the Moody Insti-
tute of Science in Los Angeles, explains the controls on a time-lapse
einemiorography setup to industry film makers who visited the insti-
tute recently.
10
Educational Screen and Audiovisual Guide — January, 1960
mittee plans to hold a two-day na-
tional meeting three times a year,
timed when feasible in connection
with some other major professional
gathering. The next meeting is to be
held on the Indiana University campus
Feb. 26-27, immediately preceding
the DA VI meeting at Cincinnati.
Donald Lantz (Family Films) is the
new committee chairman, with James
Thompson (Concordia Publishing
House) vice-chairman. The commit-
tee's secretary is Mary Phyllis Young,
director of AV education for the
Board of Christian Education of the
United Presbyterian Church. These
three officers, plus Cox and White,
constitute the executive committee.
Film Distributors To Push
Films Through Rental
A national conference of non-theat-
rical distributors of entertainment film
was held December 3 and 4 in Chi-
cago to plan for more extensive pro-
motion of this important area of film
use. Discussion centered on the need
to make known the existence of clean,
entertaining, often culturally reward-
ing 16mm films as a ready and com-
plete answer to the sex-and-brutality
diet that fills so much TV and theatre
screen time.
While the advent of television and
the concentration of distribution of
some major brands eliminated some
independent film rental libraries those
represented at the conference reported
excellent demand for good group-
audience feature films. The discussion
was concerned mainly with better
communication with the various pub-
lics served and with new sources of
product suitable for school, church,
industry and community group show-
ings. A broader meeting, involving all
NAVA members who rent entertain-
ment films, has been set for August 3
and 4, just prior to the NAVA conven-
tion. This two-day meeting is to be
held at a hotel resort within easy driv-
ing distance of Chicago so that atten-
tion can be concentrated on entertain-
ment film matters.
Chairman of the convention pro-
gram committee is Carl Nater, of Walt
Disney Films. The convention ar-
rangements committee consists of Paul
Foght, Roa Burch and Bill Kruse, the
last named serving also as chairman of
a publicity committee charged with
accumulating case histories of out-
standing uses of entertainment films.
Bill Rayner of the Swank organiza-
tion, St. Louis, heads a direct mail
committee, and Keith Smith, Omaha,
will serve as liaison with the NAVA
convention committee.
Calendar
Jan. 7-9— NAVA, Western Conference,
Pebble Beach, Calif.
Jan. 25— 3rd Annual Fihn Program,
Illinois Dept. of Public Welfare,
Chicago.
Feb. 11-13— American Association of
Colleges for Teacher Education,
Chicago, 111.
Feb. 13-17— American Association of
School Administrators, Atlantic
City, N. J.
Feb. 18-20-NAVA, Midwinter Con-
ference, Washington, D. C.
Feb. 20-21-Biological Photographic
Association, Southern California
meeting.
Feb. 27-Mar. 2— National Association
of Secondary School Principals,
Portland, Ore.
Feb. 29-Mar. 3-NEA Department of
Audio-Visual Instruction, Cincin-
nati, Ohio.
Mar. 6-10— Association for Supervision
and Curriculum Development,
Washington, D.C.
Mar. 24-26— 4th National Conference
on Aviation Education, Denver,
Colo.
April 10-13— California Association of
Secondary School Administrators,
Santa Monica, Calif.
April 20-23-EFLA, American Film
Festival, New York, N.Y.
Why is CECO the Audio
Visual Equipment Center?
Because Ceco spans the entire
complex field. We sell and service
every professional type equipment
on the market — cameras,
projectors, screens, slide projectors,
animation equipment, sound
recorders, timers, tripods, etc.
More important, we provide
solutions to problems, no matter
how intricate. We charge for
the products. We make no
charge for our experience. That's
why most AV experts come to Ceco.
Strong Arc Slide Projector
Project! 2" x 2" and 3'/," x 4" slidet
to Q Size and brilliancy comparable to
finest theater projection. High intensity
carbon ore lamp enables large screen
projection, in difficult-to-dark«n rooms.
Single Frame Eyemo
35mm slide film camera with
single frame advance mechanism.
Reflex viewing and specially
designed lens for slide film work.
CECO — Irodamark of
Camera Equipment Company
Weinberg Watson Analyst Projector
Ideal for teachers, doctors, coaches, for
studying recorded data. Continuous vori-
oble speed from 2 to 20fps. Single i
frame advance. Flickerless projection.
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Educational Screen and Audiovisual Guide— January, 1960
11
editorial
Black
Glass
and
Complacency
Paul C. Reed
We could feel smug and complacent as we optimistically get set
for the wonderful new decade of the sixties that is just beginning.
Everything about the future of audiovisual instruction and the
development of technological tools for learning seems promising.
They've even developed black glass!
It was only last June when we reported to you editorially about
the newly developed "low-light-transmission-type" glass for school-
room windows that lets in only 44.2 percent of the sunlight. We
thought this new grey glass was a great step forward in solving the
problems of darkening classrooms for picture projection so that
children could learn.
Our imagination was stimulated by the idea and we boldly called
upon the glass researchers to come up with black glass that would
shut out all the light and thus solve completely our room darkening
problems. Much sooner than expected, they've gone and done it.
In early November a dispatch from Corning published in the New
York Times brought the glorious words of success: "A black glass has
been developed that is impervious to light. . . The glass filters out
virtually all wavelengths of the ultraviolet, visible, and near- infra-
red spectrum."
Even if these glass researchers did not intend their black glass for
windows, it is comforting to know that it is available. When archi-
tects insist upon window walls, audiovisual educators can solve the
problem with black glass!
But wait. We can't be so complacent. We get one problem
solved and up comes another.
Window walls were bad enough, but now a California architect
has come up with the fiendish notion of completely covering the
roof with skylights. We knew you wouldn't take our word for it so
we went to some effort to get this picture proof for you, and we'll
tell you where the school is if you insist upon knowing. But look at
those rooftop windows! Count them! Each one is six feet square and
there are over 700 of them. Not only did they build one school like
this but before the audiovisual-minded people could discover what
was happening, a second high school had been built the same way.
We understand that they've finally figured out a way to use pro-
jected pictures in some of the classrooms of these buildings. It was
an expensive way. It was after the building was completed they
began to think of how the teachers would teach. They're blacking
out the skylights with metal louvers at a cost of more than $800 per
room. What a waste!
So don't be complacent in these promising days ahead. Such
unique and bedevifing ideas for school buildings don't occur only
in California. What about the new school in your town? Are you
vigilantly making sure that teachers will be able to use audiovisual
methods in that school?
12
Educational Screen anb Audiovisual Guide — January, 1960
At the NEA prize-winning Alamitos Intermediate School, Garden Grove, California, John A. R. Reed, Principal, says:
"Even in these 'outdoor* classrooms, showing
movies is no problem with our Pageant Projectors.'
"Fresh air and sunshine belong in the classroom.
So we built our school around patios, using big,
tinted windows and sliding doors in every room.
But even without blinds, our Pageant Projectors
provide brilliant, detail-filled movies."
Looking for a way to end washed out movies,
even in hard-to-darken areas? Then try the Kodak
Pageant 16mm Sound Projector. You'll get brilliant
screen images because the Pageant's Super-40 Shut-
ter puts 40% more light on the screen than an
ordinary shutter at sound speed. Take the portable
Pageant anywhere. Set up in minutes. And you're
ready to roll with a show that takes full advantage
of the impact of sound films.
Any Kodak A V Dealer will demonstrate the
Kodak Pageant Projector in your school, at your
convenience. Or you can get full details by writing
for Bulletin V3-22.
Kodak Pageant Projector y EASTMAN KODAK COMPANY, Dept. 8-V, Rochester A, N. Y.
Educational Screeiv and Audiovisual Guide— January, 1960 13
Assorted rock and mineral specimens are sent in partitioned mailing cases to
correspondence students, who learn to recognize the objects by handling and ex-
amination and by use of an accompanying instructional folder.
To See
The World
by Gwen M. Schultz
VV HAT is it that first attracts most stu-
dents to geography classes? That inherent curi-
osity to "see the world," to vicariously visit ex-
otic lands, and always, of course, the desire to
experience new insight into one's own en-
vironment.
The geography classroom and laboratory bulge
with visual aids— bright-colored maps, glot^iss,
planetariums, rocks, atlases. Remember the in-
structor on his way to class— long wall maps
rolled up under one arm, a projector weighting
down the other? How we enjoyed his lectures
illustrated with slides and movies, and how much
Colored slides, a viewer and cards with pertinent
descriptions now bring illustrated lectures to the
lionic student.
I
14
Educational Screen and Audiovisual Guide — January, 1960
more information we absorbed and retained be-
cause we had seen as well as heard. Remember
him too in the field, leading us along meander-
ing streams to observe erosion and deposition in
action, and hammering off a chunk of rock here
and there for us to examine.
Must students who study geography through
correspondence courses be deprived of the most
appealing aspect of this science— the illustrative?
We decided they did not. In modernizing our
courses at the University of Wisconsin Extension
Division over the past few years we have been
giving the person who studies alone as many as
possible of the teaching tools and pleasures of
learning that the campus geography student has.
Our student on an isolated farm, or with the
Air Force in Alaska, or in a hospital bed, cannot
experience the kick that comes from walking
into class and finding the movie screen pulled
down, but perhaps he receives an educational
"lift" even greater from the supplementary ma-
terials that arrive in his mail.
SLIDES. A terraced hillside in France, a coral
beach in Bermuda, a glacial spillway in Canada,
a submerging Arctic coast, cirrus clouds presag-
ing rain, a pictorial cross-section of America
— such things as these many of our students see
in their private illustrated lectures.
Persons enrolled in Physical Geography re-
ceive about 170 colored 2x2 slides illustrating
their course; those in Geology about 120. These
are sent in mailing kits, about shoebox size, that
have compartments for the slides, a hand viewer,
and printed cards that describe each slide just
as an instructor would.
MOVIES can come to the off-campus student
too. He arranges for the free use of a projector
through some local agency such as a public
school or library, county agricultural agent, the
"Y," or a University of Wisconsin Extension
Division center. Then he selects the films he
wants from a list offered by our Bureau of
Audio-Visual Instruction. If enrolled in Physi-
cal Geography maybe he will choose to see "The
Amazon Lowland" and "The Prairie," or "Vol-
canoes in Action" and "Story of a Storm." A
student in Conservation might select "Daylight
in the Swamp," "The Living Earth," "Birth of
an Oil Field," "Raindrops and Soil Erosion," or
others. He is also referred to the United States
Forest Service regional office and the State Board
of Health from which he can obtain additional
free films helpful in his course.
ROCKS. Send rocks through the mail? Why
not? All geographers are "rock hounds." Those
who cannot go out and do their own collecting
still want to know their rocks as solid substance,
not just black words on a white page.
The physical geographer is interested in rocks
from the stand{X)int of composition and struc-
ture. "Granite is composed of the minerals,
feldspar, quartz and mica," he reads. But what
are feldspar, quartz and mica? "Shale weathers
faster than its metamorphosed equivalent, slate."
Why? "Obsidian has conchoidal fracture." What's
that? We show him — with a kit designed espe-
cially for his course. He holds in his hands pink
marble from Georgia, glassy black obsidian
from Oregon, crystal-clear calcite from Mexico,
bauxite from British Guiana, flaky mica from
Canada, banded gneiss from New York, and
many more rock and mineral specimens. He
studies their crystal shapes, cleavages, composi-
tion. He scratch tests them for hardness. He re-
ceives "tangible-visual" instruction. He learns
to identify rocks. And that is something one
cannot do merely by reading a book on the
subject.
The economic geographer, on the other hand,
is interested less in the physical properties of
rocks and more in their use, but he still wants
to know what they look like, those vital but
vague materials he reads about. Mineral ores —
copper, lead, iron, aluminum. Building stones
— limestone, sandstone, marble, granite. Those
having industrial uses — kaolin for fine china,
and talc for face powder, for example. And so
samples of these and others that are discussed
in the text book are mailed to him in a kit with
supplementary descriptions.
The inmate at Alcatraz who is taking a course
by mail through our department may not be
quite as eager to look at rocks as his less-confined
fellow correspondence students, but even he will
benefit. At least he will learn to distinguish, say,
sandstone from quartzite, and to judiciously
select the former softer rock if possible when
detailed to the chore of making little ones out
of big ones.
FIELD TRIPS. There is nothing that says a
student needs an instructor along in order to
take a field trip. Our Conservation students each
take four individual field trips during their
course. With briefing on how to proceed, and
the wedge afforded by the fact that this is a
requirement, they brave their way into places
where they would otherwise probably never ven-
ture, and "see" another segment of their world.
They may visit suggested locales, such as a
lumber company, a well-managed farm or forest,
a water supply system, a plowed field in the
rain, a flood area, a factory — anything pertinent
to conservation.
MAPS. Without maps a geographer is a blind
wanderer.
Each of our students who does not have his
own atlas may borrow one from us without
charge.
Small personal-use maps, those on which the
student will plot locations and distributions, are
used in abundance in correspondence work,
especially in the regional courses, such as South
America or Europe.
United States Geological Survey topographic
sheets are given to students in some courses.
We don't want just to test students. We want
to inspire them to further study and research,
even if it is merely for their own enjoyment.
You may not find the names of our correspond-
ence students in footnotes of scholarly disserta-
tions, but — thanks to visual aids — a few more
rocks will be picked up and turned over; a few
more rainy days will be privately forecast; a few
more tourists will talk intelligently about things
they see; and few more stay-at-homes will better
comprehend the nature of their environment.
Practical problems involved in incorporating
visual aids into correspondence courses can be
laborious and baffling, but the thought, in prin-
ciple, ought to be: if it helps to teach and it
can be mailed, put a stamp on and send it.
Educational Screen and Audiovisual Guide — January, 1960
15
i
Meet The Telecoach
I
A class at El Camino College watches a student
who in turn keeps an eye on the "Telecoach" for
mid-talk pointers on his presence and delivery.
16
by Robert B. Schlihs
JLn teaching situations where student perfoiTn-
ance figures prominently, criticism plays a major
role. There is general agreement that in such
situations criticism would be most effective at
the moment of error. The difference between the
value of, "you are missing . . .," and, "you missed
. . .," appears self-evident. But how to point out
fundamental errors or make recommendations
without interruption or damage to the effort and
the mood of a given performance?
In the typical performance situation students
very often commit gross errors from the very
beginning to the last word of the exercise. Up
to ten or twelve minutes of continuously poor
and untutored posture, eye contact, rate (too
fast or too slow), etc., is not at all uncommon.
Following such a performance, criticism, which it
may be said is already "cold" or less meaningful,
is submitted to the student.
And while such "after the event" appraisals
may serve to enlighten the student, it is unfortu-
nately true that in the majority of cases as mucli
as two weeks may elapse before he has the op-
portunity to perform again. Not until then may
it be possible to know the degree to which he
Educational Screen and Audiovisual Guide — January, 1960
has or has not profited from the criticism. This
cycle, with minor variations, will very often re-
peat itself throughout the course. As a result of
this pattern, improvement for the average student
in actual performance skill and technique falls
short of desired standards.
A device and a method has been tested which
is believed to provide a partial solution to the
above dilemma. The test was conducted in a
public speaking class during the 1959 spring
semester at El Camino College near Los Angeles.
Conception of the Idea
The idea for this method grew out of a desire
to achieve more rapid development in technique
and skill on the part of students enrolled in per-
formance courses. It was felt that the possible
disadvantage of additional "pressure" on the
student would be outweighed by:
1. careful preparation and orientation as to the
purpose and the scope of the program;
2. prior agreement between student and instruc-
tor as to amount and kind of coaching;
3. creation of a performance-lab atmosphere
with some de-emphasis on grading during
"lab" exercises;
4. positioning of the coach so that only the per-
former receives visual communication.
Subsequent classroom testing indicated that in
the majority of cases a significant modification
of technique or skill resulted and that the device
was a practical teaching tool. Refinements in
method and technique of instruction tended to
develop as the project went beyond the intro-
ductory stage.
The Project
The project started in October of 1958 with
the construction of three coaching devices, plan-
ning of method and technique for classroom use,
and the assembling of data on effectiveness,
relevancy, etc. Additional testing is still believed
necessary for the presentation of adequate evi-
dence as to the comparative value of the method.
The Device
The Telecoach is a visual unit which utilizes
the checklist principle by combining signal hghts
with printed material on one panel. It consists of
a main panel which can be activated by the in-
structor from any distance by a hand-size control
box. On the panel are seven grooved channels for
easy in-and-out manipulation of 3 x 13 in. printed
cards. Each card has its own signal light. The
cards refer to elements to be coached during a
given activity. The seventh or topmost channel
may serve as a title card position and its signal
light may be used as an attention getter, time
hmit warning signal, etc.
The Telecoach is of hinged suitcase construc-
tion with compartments inside for storing every-
thing necessary for a series of activities. Weight
loaded is approximately 15 pounds. The dimen-
sions are: height 21 in.; length 28 in.; and depth
5y2 in. It operates from any standard 110 volt
outlet.
Technique and Method
The purpose of this aid is to assist the in-
structor in contacting and coaching a student
without interruption of the performance. Coach-
ing may be varied by shifting the emphasis to
strengths. Another technique is to have students
coach students. Still another variation is to place
the coach behind the performer so that the
audience may observe the criticism.
Cards making up the "check list" may be de-
vised according to level of achievement or as
indicated by individual considerations. The cards
may be rendered in groups of six related ele-
ments comprising a category, or random elements
may be employed to increase the breadth of
coaching to several categories.
Terminology for the "elements" will vary ac-
cording to instructional needs and individual
preference. It was assumed that beginning stu-
dents could respond with the least disturbance
to coaching on elements not requiring rearrange-
ment of outhne, modification of content, etc. In
some cases, however, random elements compris-
ing several categories were used with positive
results.
Refinement of the Device and the Method
In progress at the present time is the construc-
tion of a Telecoach with an audio unit. The
end-in-view is greater flexibility of method and
the development of means for individual study.
To accomplish this end, the Telecoach will have
mounted inside on the back panel— controls fac-
ing to the back— a special light-weight tape
recorder. It is a dual recorder-reproducer per-
mitting simultaneous direct recording on two
channels or simultaneous playback of "master"
channel and simultaneous recording on "student"
channel; or simultaneous playback of "master"
as well as "student" channel.
The recorder will be accessible to the operator
by way of a flush-mounted door in the back of
the Telecoach case and would, when open, serve
as a shelf.
With the addition of an audio function, greater
scope is possible in such concerns as instruction
and individual study programs.
Choice of Lab Methods
Uniquely, two methods for individual lab
study are possible thirough a simple "switching"
feature built into the recorder:
The student may listen to both channels
simultaneously as many times as he wishes. After
first noting on paper the criticism and where it
occurred, he may then re-record over the instruc-
tor half of the tape. The returned tape would
include both the original and improved talk.
Or, after hstening to both channels, he may re-
record over his original. The return tape would
include the improved effort and the instructor's
commentary.
In both cases the returned tape would serve
as the basis for instructor evaluation and the
grade. As implied earlier, certain exercises such
as major speeches would be graded as delivered
to the class audience.
Educational Screen and Audiovisual Guide — January, 1960
17
A-V in Russian Schools
by Millard Harmon
I
.RVING R. Levine, in his recent book, says,
"There are no experts on the Soviet Union; only
varying degrees of ignorance."^
This statement was partly the result of the
enormity of the Soviet Union. Sixty languages
are spoken within the borders of the Soviet
Union, and these borders define 1/6 of the land
mass of the world. There are bound to be a
great many differences— in dress, in customs, in
climate and natural resources.
However, it is interesting to find that the
1,800,000 Soviet school teachers^ maintain an
educational program that varies little throughout
the country. The curriculum itself is dictated and
developed by the central committee of education
in Moscow, and the degree to which it is fol-
lowed is not weakened by distance from Mos-
cow, as witnessed in schools of Irkutsk, the
capital of Siberia. Student dress is an attractive
uniform. As one Russian teacher stated, "That
does away with a show of economic differences
of the parents."
In the fall of 1958, this writer spent five weeks
traveling 9100 miles within the Soviet Union,
visiting 14 schools. In these schools, 62 class-
rooms were observed, 42 of which were used as
the basis for a doctorate dissertation at Boston
University.^
While the walls of language and history class-
rooms were relatively bare, most classrooms had
a picture of Marx, Lenin, or Khrushchev), this
was certainly not true in science rooms, where
most often equipment was stored in wall cabi-
nets around the room. These cabinets had glass
doors, making the contents visible to youngsters
within the room. The walls carried many charts,
and plants were observed in abundance in class-
rooms where botany was taught.
The most common method of teaching ob-
served was the lecture or lecture-demonstration
method. For science demonstrations, sufficient
audiovisual materials were available to supple-
ment the lecture.
Great stress is given to the shop sciences, and
since the recent decree revising Soviet educa-
tion,^ there is apt to be continued emphasis in
this area. In machine shops visited, there were
wall charts explaining machine operation. Home
economics classes, largely sewing and cooking,
were using few wall charts.
A decree of 1955 from the Central Committee
of the Communist Party declared that every ten
year school must have a driver education pro-
gram. The driver education classroom in School
717 in Moscow was perhaps the best equipped
audiovisual classroom visited in the Soviet Union.
Classes were small. Automobile parts— pistons,
valves, crankshafts — were placed around the
room for student examination. There were two
automobile units in the classroom. One engine,
with cutouts, was electrically driven to show the
function of each part. The other engine was fully
operational. With this piece of equipment, the
instructor created malfunctions that the students
had to correct. There were extensive wall charts,
and an electrical selection board at the front of
the room was used to teach road signs.
There was ample blackboard space in all class-
rooms visited, and corridors were liberally fur-
nished with bulletin boards.
In one class, a 16mm film projector was seen
stored in a wall cabinet with microscopes. None
of the other classes visited had such a projector
in view, although there might well have been
additional projectors available. In one science
class, there was a stationary-permanent screen
mounted at the front of the room at sufficient
angle to indicate the possible use of an overhead
type projector.
In the schools visited, there seemed to be an
ample supply of textbooks. In addition, each stu-
dent kept a "copy book," a small notebook for
classroom lectures and homework. A large num-
ber of photographs were displayed on corridor
bulletin boards.
Subject Area Breakdown
Primary grades. In grades one through four,
there was wide use of flash cards and blackboard
drill. In arithmetic, the abacus was used exten-
sively both by pupils and teachers, as it is
throughout Russian commerce. Turnover charts,
paint materials, scissors, and construction paper
were also much in evidence.
Language classes. Little ingenuity was seen in
development of audiovisual materials. Standard
items, i.e. text, blackboard, were always present.
There was no evidence of tachistoscope work, re-
cordings, or other audiovisual aids.
Mathematics. In mathematics, departmentali-
'Irving R. Levine, Main Street, U.S.S.R., Doubleday &
Company, Inc., Garden City, N. Y., 1959, p. 12.
International Conference on Public Education, Public
Education in the Soviet Union, Report for 1957-1958,
Geneva, 1958, p. 29.
'Millard Harmon, A Study of Science Teaching in
Grades Six through Eight in Selected Russian Schools,
published doctorate dissertation, Boston University, 1959.
'Alexei Markushevich, "Education to Develop along New
Paths," Moscow News, September 27, 1958, p. 2.
18
Educational Screen and Audiovisual Guide — January, 1960
Top left: audiovisual devices stored in a sci-
ence classroom in Leningrad. Left: a botany
class in Kiev. Above: two "Young Pioneers,"
who make use of AV material in their group
activities.
zation occurs early, and algebra and geometry
are taught in grades six and seven. In most math-
ematics classes observed, there were several
geometric objects, a lined blackboard graph,
board compass and protractor. Here again, little
audiovisual ingenuity was observed.
Science. The sciences are also departmental-
ized early in Soviet schools. Rather than general
science, subjects taught include geography,
zoology, botany, anatomy, physics, astronomy,
and chemistry. In these classes a great deal of
audiovisual activity was carried out. Classrooms
seemed well-outfitted with microscopes, wall
charts, and plants for both study and decorative
purposes. Often samples of plants from distant
parts of the world were available for class exam-
iantion at the appropriate time in the botany
curricidum. Also present were geology collec-
tions for the geography study, skeletons for
anatomy classes, and wall charts for most sci-
ences. Test tubes, chemicals, and electrical ap-
paratus were being used in the various science
classrooms visited.
The use of audiovisual aids in Russian class-
rooms visited by the writer met a minimum level
as a result of the standardization of the educa-
tional program from Moscow. However, innova-
tions which might have enabled individual
teachers to excel in providing an outstanding
program supported by audiovisual aids simply
were not seen.
In the 3100 feet of 16mm film shot within
Soviet classrooms, as well as the 567 Polaroid
Land Camera'^ prints taken in and out of Soviet
schools, there was an indication of an awareness
of audiovisual technique. Five weeks within the
USSR is a short time, and 62 classrooms a small
sampling upon which to base major conclusions.
The general availability of audiovisual materials
was extensive, while total utilization probably
was below what might be expected.
'Photographs illustrating this paper were taken in the
Soviet Union with the llOA Polaroid Land Camera.
Educational Screen and Audiovisual Guide — January, 1960
19
1
Indi-
Visualized
Learning
's^-
T.
HOUGH audiovisual materials have prov-
en valuable as mass media, they can also con-
tribute significantly to individual instruction.
With increasing concern for "individual differ-
ences" and a need to develop each student to
maximum potential, applications of audiovisual
equipment and materials for small group study
can result in a major impact on education.
Without minimizing the contribution of in-
dividualized audio experiences let us continue to
develop techniques to exploit the possibilities
inherent in "indi-visualized" instruction.
This picture story is designed to stimulate
viewers to extend their own vision to wider ap-
plication of techniques for teaching small groups
with visual materials.
by J. Roy Barron
20
Educational Screen and Audiovisual Guide — January, 1960
These missile models are com-
plete with moving parts and
Irue-to-prototype details.
Models
For
Learning
'*« ur f- ■Milan I
ARMV
by Roger Lanoue
o a greater extent than ever, plastic scale
model construction kits are being used for edu-
cational purposes. These kits are of pre-formed
styrene plastic, to be cemented together by the
model builder. Actual construction might run
from less than an hour for some of the missiles
and airplanes, to several days for the more in-
tricate ships and automobiles. These range from
life size animals, which come complete with
realistic furry coats, to miniature space ships with
their own crews of tiny in-scale astronauts. Most
of them are authentic in every degree to the
original prototypes. In the case of space ships,
they are usually designed on the basis of known
scientific theory.
The majority of these kits, some 40 million of
them, will be purchased and assembled by young-
sters between the ages of ten and fifteen. This
hobby has now even surpassed stamp collecting
as the favorite indoor pastime of boys and girls
in this age group.
In addition to pleasure, these youngsters also
gain a substantial amount of valuable informa-
tion and develop understanding from this hobby;
knowledge which, in many instances, is superior
to that of their elders. It is hard to envision
youngsters saving their money to buy textbooks,
but in the truest sense this is what they are do-
ing when they purchase the average scale model
kit. It is not a misnomer to call them a "three
dimensional textbook."
The discovery that this highly popular hobby
has merit as visual education has been made by
a considerable number of educators in the past
few years. Typical is the interest in and recog-
nition of the educational value of the plastic
scale model construction kit which motivated
the California State Department of Education to
recommend recently that such kits be used to
enrich the educational program.
The author's experience with the use of such
kits in the classroom — based on information
acquired during an extensive series of experi-
ments which involved that wonderful group of
Ramona School youngsters who comprise his
6th grade class — is yet another example of the
keen interest in new developments in the field
of audiovisual education displayed by individual
school districts whch are fortunate enough to
have the services of educators such as Mrs. Marge
Womack, of Oxnard's very efficient Curriculum
Materials Center.
Armed with a wide assortment of kits, succes-
sive waves of these energetic 6th graders attacked
the problem of how best to utilize them to
achieve maximum learning, each new group in-
corporating into its practices and procedures the
most successful approaches made by the previous
groups as determined during the interim evalu-
ation periods. At the conclusion of the study, a
final evaluation indicated the following:
Primarily, each plastic scale model construc-
tion kit provides a unique reading experience
of genuine merit.
The method which proved the most meaning-
22
Educational Screen and Audiovisual Guide — January, 1960
A student computer gniuii uorks on a problem prepared by a stmlcnl jjriigruTii-
ming group. They are calculating the times made by their airplane models.
She is covering her koala In ai iiiudel with
realistic fur, a part of the kit.
fill to the youngsters — and therefore the most
productive of desirable learning outcomes — in-
volves the modeler's attentive handling of each
of the individual styrene parts used in the actual
construction of the model, the identification of
these parts first with the diagrams contained in
the instruction sheet in order to acquaint him
with the [unction of each part in relation to the
whole, and then with the printed words in the
same sheet which correctly name these parts.
Following this, the modeler is asked to define
these words, basing his definitions on the context
of experience provided by the integration of the
parts and the diagrams. Having now a need to
know, he then compares his brief written defini-
tions with those provided in the dictionary or
other pertinent texts, noting the similarities and
differences which exist between them and his
own.
The aspect of tangible reality which the
manipulation of the parts lends to their printed-
word counterparts provides the basis for the next
undertaking, the mock assembly of the model.
This is accomplished by the integration of the
printed words, the diagrams and the parts, in
that order. Again the dictionary — which has
become as real a tool as any manipulated in the
model building process — plays an important
role in meeting an understood need.
A completely successful mock assembly is then
demonstrated and explained in proper sequence
to the instructor. Actual construction and decora-
tion of the model — using the special Type S
cement designed for permanently joining the
various styrene parts together — follows this
phase.
The completed model is one with which the
youngster readily identifies and in which he
takes great pride. More than that — perhaps due
to the realistic qualities possessed by the model
itself — there is an observable transfer of this
identification and pride from the model to its
real-life counterpart.
The second most significant feature of the plas-
tic scale model construction kit is its wide appli-
cation. It can be utilized for multiple learnings.
For example, the construction of a plastic scale
model of the "Santa Maria" might be under-
taken to enrich the content of a social studies
unit dealing with the exploration of the New
World. Yet would not the construction of the
same model be equally effective in motivating
a unit in the reading of biography? Would it
not also enrich a space science unit by illustrat-
ing problems common to explorers of both eras?
Would it not be quite effective in motivating
creative writing experiences?
The Ramona study indicates that it would
indeed, and that similar multiple applications
are inherent in the very nature of plastic scale
model construction kits, for they are representa-
tions of reality and reality is not the exclusive
province of any one subject matter field.
To sum up, the plastic scale model construc-
tion kit is rapidly emerging as another valuable
application of visual education as it has the
ability to make learning both pleasurable and
precise.
Educational Screen and Audiovisual Guide — January, 1960
23
The
Progress
of
Visiomark
by Alfred H. Marks
X HE white chalkboard screen has come a long
way since last I wrote about it in the pages of
Educational Screen ami Audiovisttal Guide (No-
vember, 1956). The screen surface has been im-
proved, more readable and more erasable crayons
have been found, and an erasing cloth that cuts
teacher exertion and erasing time to a minimum
has been turned up. Six 8x8 ft. screens have
been installed permanently in rooms of Ball State
Teachers College's new English building in
Muncie, Indiana, and Ball State English pro-
fessors are able to spend several hours in each
course projecting student themes in the very
classroom they use every day.
The first Visiomark" surface was a swan white
shade of Marlite, manufactured by Marsh Wall
Products Co., of Dover, Ohio. This highly polish-
ed surface takes a dark, readable image even in
half darkened rooms, but viewers find it wise to
choose a seat at a wide angle to the screen in
order to avoid glare. Marlite is now available,
however, in so-called semi-gloss shades which
take a soft, readable image with little refraction.
Four of the Ball State screens are of the swan
white shade. These were supplemented in the
summer of 1959 by two semi-gloss screens, one
in polar white shade and the other in a foam
green. The restful foam green screen has been
installed in a narrow seminar room in which
students cannot easily change seat positions to
view the screen at the end of the long table.
Were the screen highly polished there, the glare
could not be avoided. The polar white screen is
in a large classroom where it is presumed that,
in addition to student papers, slides or films will
be shown, with colors that would not be rendered
properly on a green surface.
When queried about the word 'Visiomark' Dr. Marks
replied that— "The udjective-noun-verb 'Visiomark' was
coined by me with the aid of some interested students."
With the cooperation of the American Crayon
Company, Sandusky, Ohio, crayons have been
found that write darkly on the Marlite surfaces
and erase cleanly and easily. The swan white
surface uses a Climax #1305 black glass marking
pencil. The polar white and foam green surfaces
use a Ritex fabric crayon #1413 blue or #1415
black.
To search for a more effective eraser for an
easily erasable crayon may seem like unnecessary
refinement. It must never be forgotten, however,
that the classroom teacher is not hired primarily
as a mechanic or audio-visual technician. Englisn
teachers, furthermore, are often among the first
to remind one of that fact. The recommended
crayons can usually be erased only with a dis-
posable tissue or a clean soft cloth and some
elbow grease. Absorbent polishing cloth #562
manufactured by Cleveland Cotton Company,
Cleveland, Ohio, replaces both tissue and elbow
grease. The instructor must be careful, however,
about clutching a polishing cloth in a clammy
hand while lecturing before a projector on a
warm day. Damp cloths and grease pencils pro-
duce only indelibility.
The Ball State English building Visiomark
screens are, as has been mentioned, eight feet
square. They are made up of two 4 x 8 f t. Marlite
panels butted side by side. (Marlite lists in
Muncie lumber yards at $14.40 per panel.) The
screens are placed in a position secondary to the
blackboards, usually on a side wall. Here they
provide a projection surface convenient for most
purposes, including opaque projecting anything
the instructor wants to show the class at a
minute's notice. The class need only turn chairs
to face the screen.
The process has been used in freshman com-
position classes, intermediate composition and
creative writing classes. It has also provided a
substitute for stultifying oral reading of papers
in a graduate seminar. It is useful for papers of
Educational Screen and Audiovisual Guide — January, 1960
25
several pages but is most convenient for single
page themes, particularly, of course, those with
markable errors that most members of the class
are still committing. Paragraph construction is
greatly facilitated by it. And in regard to errors
that most of the class are still committing, it pro-
duces best results early in the course. A useful
technique is to explain one's abbreviation system
after the first theme while projecting the student
themes that contain each error.
I have used Visiomark process with all the
composition classes I have taught for the past
three years. Time spent in this manner has varied
with the class, but it would not be overestimating
to say that I have spent an average of 15 class
hours per 60-meeting course at the white board.
Student response has been enthusiastic; com-
plaints have been nil. It is probable that a con-
trolled study of the effectiveness of the method
might win some people to using it who might not
otherwise do so.
I am as little in doubt of the effectiveness of
the Visiomark screen as I am in doubt of the
effectiveness of the blackboard or the textbook or
the English theme. I do not feel that I am indulg-
ing in a pioneer's dream when I say that I feel
the Visiomark screen will someday become a
standard unit of English classrooms.
Visiomark Screen Specifications
1. Surface:
Marlite
Manufactured by: Marsh Wall Prod-
ucts Co., Dover, Ohio
Shades (in order of desirability)
a. Polar white
b. Foam green
c. Swan white
2. Crayon:
a. If using polar white or foam green sur-
face—Ritex fabric crayon #141.3 blue
or Ritex fabric crayon #1415 black
b. If using swan white surface— Climax
#1035 black
(Above crayons are manufactured by
The American Crayon Company,
Sandusky, Ohio)
3. Erasure:
Use tissue or clean, soft, dry cloth or—
for best results-
Absorbent polishing cloth #562 manu-
factured by Cleveland Cotton Com-
pany, Cleveland, Ohio
Crayon marks on the Marlite
surface are as clear and sharp as
the projection. Dr. Marks dem-
onstrates.
Professor Dick Adams lectures
to a freshman English class in a
room with Visiomark screen on
the side wall.
26
Educational Scree.n and Audiovisual Guide — January, I960
A-V
In the Church Field
by William S. Hockman
Youth Film Festival
The Fall Film Festival for the
young people of our Classis was a
great success, with a record registra-
tion of 166 youth and 44 adults. This
registration was a substantial gain
over previous youth rallies and may
be attributed to a thorough publicity
job and the drawing-power of the
films presented.
The plan of the film festival was
to present the three films. The Re-
formation, One Love — Conflicting
Faiths, and I'll Sing, Not Cry, and fol-
low with an evaluation of each film.
I asked them to use four categories:
"excellent," "good," "acceptable," and
"poor." No prizes were awarded, as is
usually done at film festivals, since our
aim was wholly informative and edu-
cational.
Beginning with a spirited hymn-
sing, we went right into the showing
of the first film. My preparation of
the audience for this film. The Re-
formation, began with the hymn, "A
Mighty Fortress Is Our God," which
was the last one of the hymn-sing.
In what context was this film
shown? Suppose I give you the 'intro-
duction' which preceded the showing:
"This is Reformation Sunday, one
of the most significant Sundays of
the year for Protestant Christians.
What makes it so? Perhaps we have
forgotten what the Reformation was
all about. Do we only remember
that it marks the anniversary of
that memorable day when Martin
Luther took his little hammer and
nailed something to the door of
some church in Gennany? Protest-
ants should know more than that!
"What was happening in Europe
at the time of the Reformation?
Who were the leaders in this move-
ment for independence from the
Church of Rome? Why did they
want independence? To enable us
to better understand what this day
signifies, 1 present The Reforma-
tion, by Coronet Instructional
Films."
Now the film was shown, and the
presentation was as smooth and pro-
fessional as is possible in a local
church situation. The next film was to
be One Love— Conflicting Faiths, and
I decided that I would tie my intro-
duction of it to the film previously
seen and present some data on mixed
marriages, the theme or problem of
the film.
Aware of how seldom we are given
such things in report articles, I am
bold enough to give you the text of
my introduction to the second film
presented in our festival:
"Opened before us in the last
few minutes has been a panorama
of the people, the places, and the
events that shaped the Protestant
Reformation some 400 years ago.
Is the Reformation a dead issue?
• Does what happened then affect
the way you and I live today?
"The second film in our festival.
One Love — Conflicting Faiths,
makes clear to us that the Reforma-
tion is still a very live issue, espe-
cially with young people who fall
in love across the barriers of faith.
"To point up how live this issue
of interfaith marriage really is, I
would like to relate some rather
startling facts recently turned up in
the Harvard Survey of Happy
Families. It surveyed 60,000
American families. Nine thousand,
or about one in six, were mixed
marriages. Here are some of the
things the researchers found out:
1) Couples with different reli-
gious affiliations have fewer chil-
dren than those who marry within
their own faith. 2) Children of
interfaith marriages are much less
likely to finish high school than
when the parents are of the same
faith. 3) Six out of every ten chil-
dren of Catholic-Protestant mar-
riages end by rejecting all religions.
4) About half of the men who
marry non-Catholics abandon their
faith. 5) Men and women of all
faiths showed a higher divorce rate
when they married some one of a
different faith. 6) Teenage arrests
rates are much higher in mixed-
marriages.
"These are pretty startling facts!
Our film will put flesh on the facts
as it dramatizes for us the first year
of the marriage of two fine young
people, one a Protestant and the
other a Roman Catholic.
"Let us now see, in the light of
these considerations. One Love —
Conflicting Faiths, produced by the
Department of Family Life of the
Methodist Church."
After this film there was a de-
finite impulse for discussion. It had
to be postponed, however. I suggested
to the young people, eager for dis-
cussion, that they turn to their fellow-
ship advisors and ask for help in the
form of programs on the subject of
mixed marriages. By the end of the
festival, I understood that several
such programs were already being ar-
ranged.
The finale of our festival was the
film, I'll Sing, Not Cry, produced by
the Berkeley Studios of Toronto,
Canada, for the United Church of
Canada and the United Church of
Christ in the United States. It was
shot by Anson Moorhouse and crew
in Angola, West Africa, late in 1958,
to provide background for this year's
mission study of Africa by the
churches.
Since the film carries an excellent
introduction of its own, explaining
the importance of music in the life of
the African, I did not think that words
from me were needed. In similar man-
ner, the film closed with the singing
of a hymn by a group of young
Africans and a seven-fold 'Amen,'
making concluding remarks unneces-
sary.
From the viewing, we went into
the evaluation. Rating cards were dis-
tributed to the 190 who participated
in the evaluation. Of these 147 were
young people and 43 adults. Their
reactions were as given in the table
below:
Excellent
Good
Acceptable
Poor
The Reformation
15
97
63
15
One Love — Conflicting Faiths
93
80
13
4
I'll Sing, Not Cry
131
52
7
0
Educational Screen and Audiovisual Guide — January, 1960
27
AO's New Opaque Delineascope
^3Hg^lteh... Lighten...
...more convenient
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brighter image than any other opaque projector you can buy., .a full
145 lumen output. Screen illumination is uniform from edge to edge
and definition is sharp from corner to corner.
Only American Optical uses all-glass reflecting surfaces to provide
maximum illumination intensity. Glass reflectors will not tarnish or
deteriorate . . .will not scratch with cleaning. Your AO Opaque will
still produce the brightest screen image, even after years of service.
LIGHTER AO's New Opaque Delineascope is easily portable... weighs
just 29 pounds. Copy platform is extra deep . . . plenty of room for
material up to 2^2 inches thick. Elevation locking device positions
platform instantly at any desired level.
MORE CONVENIENT Adjustments for focus, optical pointer, switch
and roll feed are all controlled quickly and conveniently from the
right side of instrument . . . where they belong.
Ask your AO Sales Representative for a convincing demonstration
or write . . .
American Optical
p Company
(MCfM
INITtUMINT DIVISION, lUrFALO 15. NIW TOtK
Dept. A241
D Please send full information on AO's New
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□ PlBllse have my AO Sales Representative
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IN CANADA write American Optical Company Canada Ltd., Box 40, Terminal A, Toronto, Ontario
What did our festival accomplish?
I would suggest at least three out-
comes: 1) an acquaintance with three
excellent resources for the year ahead;
2) definite motivation-to-u.se the.se
materials and others in the total pro-
gram of the church; and 3) a deepen-
ing of the appreciation of these future
leaders of the Church in the qualities
and powers of good and useful films
and other audiovisual media. If II
were to add a fourth, it would be tliat
such a festival takes the A-V idea
to the "grassroots" of our churches—
where everything really begins and
ends.
—by Garrett Short
Minister in the Reformed
Church in America; Graduate
Student at Syracuse University
in Religious Education.
Parents vs Children
When you need to point out to
parents or to young people, or both
together, that when it comes to the
conduct of young people there are
(a) some things which parents alone
should decide, and (b) some things
which young people alone can decide,
and then (c) quite a few things which
should be freely discussed and de-
cided as a family— then get and use
the II -minute b&w film Who Should
Decide, produced by Coronet Films
and available through them (Chicago
1 ) and from many A-V rental libraries.
A good film for fellowship meetings,
for adult classes and clubs, and for
youtli rallies and conferences.
Palestine Filmstrip Trio
The Kings were with us for Thanks-
giving dinner and when it was over I
asked son Mack (1.5 years) and
daughter Jean (age 10) if they would
like to look at some new filmstrips.
Mack set up and ran the projector
and Jean selected the filmstrips and
operated the record player. Geo-
graphy of The Hohj Land was Jean's
first choice. It is 40 frames of recent
color photography describing the four
main geographic sections of this an-
cient country. Soon we adults were
invited to see "this interesting film-
strip." We liked it, too, so the user's
guide is right when it says the target
audience is Junior through adult.
Next was Bible Scrolls— a new pres-
entation via 40 fine photos and an
interesting commentary of the story of
the Dead Sea Scrolls and the Qum-
ram ruins. It, too, was a 'hit' with
this target audience! Mr. King, ex-
perienced school administrator now
working for his doctorate in educa-
tion at Columbia University, had just
28
Educational Screen and Audiovisl.\l Guide — January, I960
one word for tliis filmstrip— "Excel-
lent."
When Jean got out Bible Cities I
began to wonder if archeology could
hold the attention of this after-dinner
audience. My fears were without
foundation. It did. Dotham, Caper-
naum, Mediggo, Jerash, Gibeon,
Jericho, Jerusalem, Shecem, Petra,
Sliiloh, etc. went before us in fine
color photographs and the commen-
tary related these ruins to biblical
events and people. Again the producer
was right about the target audience
for this filmstrip being Juniors through
adult; We were hit! Produced by
Family Filmstrips, Inc.; order through
your A-V dealer.
Context Is Needed
At an A-V skillshop in St. Stephen's
College, Edmonton, Canada, some
seminary students used a film-clip
from the motion picture. The Rich
Fool (Family Films, Inc.), to provide
a context for worship. It was very
effective. It created mental activity
before worship, a much-needed pre-
face.
This is an imaginative and valid use
of short films. While I have used
films in worship many times they
were usually the context of the ser-
mon or meditation. I like this idea
of giving the whole service of con-
text. I commend Dr. Thompson .and
his students.
This use provides me with a sec-
ond utilization suggestion for the
kinescopes of the Methodist Talk-
Back series. Excellent for starting
discussion on deep religious subjects,
these kinescopes will be equally use-
ful in setting the stage for services
of real worship. After seeing A Time
For Waiting, or The Apple Orchard,
or The Fifth Plate, worship could be
vital, stirring and soul-searching.
U.sed to motivate discussion, these
three kinescopes would be excellent
for the discussion, respectively, of
such questions as: Is Your Concept
of God Mature Enough For Life's
Tragic Moments? How Much Sacrifice
Does Love Really Require?; and. How
Can The Tension Between Home and
College Standards Be Resolved?
Technically these three are up to
kinescope quality, which, by the na-
ture of things, is a bit below film
studio productions. Produced by the
.Methodist TV Radio and Film Com-
mission, they are available through the
Methodist Publishing House, Nash-
ville 3, Tenn. Try, also, your local
film rental library.
Comments on This and That
In a 257-page book, "Amlio-Visiials
In The Church," Gene A. Getz pre-
sents the more important visual and
audio aids in relation to the work of
the church: objects, models, exhibits,
graphics, visual boards, still pictures,
projected still pictures, motion pic-
tures and audio-aids. His three clos-
ing chapters deal helpfully with
audio-visual aids in foreign missionary
education, organization and admin-
istration, and the final challenge. The
appendix and index make the book
even more useful. There are 138 well-
planned and effective illustrations.
Here is a good and useful book for the
worker in the local church and for
those planning A-V courses for church
people and others. From Moody Press,
Chicago 10, 111.
While not wishing to trespass on
the premises and prerogatives of m\
neighbor. Max Bildersee, 1 would
like to mention for all those who like
their wedding music via chimes and
vibraharp that Charles S. Kendall,
minister of the First Methodist
Church, Hollywood 28, California,
has probably done up this package
as nicely as any one on a Dot Records
release entitled Wedding Chimes,
#DLP 3187.
Disagreeing with a Canadian read-
er, I would like to suggest that the
real reason so many clergymen are
shy of audio-visual aids may be found
(a) in the fact that few of them were
ever taught by that method; (b) that
they just have not had time to find
out about them; (c) that many of
those who took one look decided that
it was just too much work and fell
back on their vocal chords; and, (d)
that most clergymen are not by nature
inclined to appreciate educational
methodology. I could add that they
often equate vagueness with spiritual-
ity and that much sermonizing is
bringing a mediocre idea to a slow
boil.
"What's new?" used to be a bother-
some question. It is no longer. The
A-V dealer in the church field has
much new material to talk about. The
trouble is, as I observe here and
there, that the dealers are not 'talk-
ing' via materials that reach ultimate
consumers. Thus fine filmstrips which
have been out six months or a year
are unknown even among people who
want to know about them. Producers
and dealers, here is something for
>ou to get to work on.
Will we go to jail if we record the
soimdtrack of a film and use it in our
church later on with the same group
or with another group? My friends
and I have been noticing some pretty
potent educational stuff in some of
these stories and commentaries. This
material, plus a dash of imagination
and a few squirts of educational know-
how, might help us get the job done
—if we can use our tape recorders
in this manner. Who knows the an-
swer?
NOW!
FduuieC ^mh
AND HOW TO USE THEM
Reasons for using flannel boards; what they
are and how to moke simple ones;
different uses from kindergarten through
college. Demonstrated by E. Milton Grassetl,
Oregon State System of Higher Education.
15 MINUTES. COLOR $150, RENT $7.50
COMPANION FILM...
BULLETIN
BOARDS..
an effective teaching devlca
How bulletin boards function as on
effective educational tool. Shows background
materials, fostening devices, illustrations;
gives examples of mony different bulletin
boards. Produced by Reino Randall,
Central Washington College.
11 MINUTES. COLOR $110, RENT $5
Ordvr your printi today!
Wrfte for free catalog.
_ BAILEY FILMS, INC.
6S09 DE LONGPRE AVE. HOLLYWOOD 28. CALIF.
Educational Screen and Audiovisual Guide— January, 1960
29
FILMSTRIPS
by Irene F. Cypher
One fact that delights us is the
rather gradual appearance on the hori-
zon of something we ourselves always
liked in the days when we were part
of a museum staff, namely "kits of
materials." This bringing together of
several kinds of materials, all related
to some central core, always seemed
good and useful. It is impossible to
give a true picture of any country or
people through the medium of one
type of picture alone. The minute you
try to do it you soon realize how im-
portant are such items as pieces of
cloth, a dish or two, a sample of cloth-
-ing, and a good, well-illustrated book
as additional avenues by means of
which to help subject matter come
alive. The material to be included in
such kits must be carefully selected
to avoid becoming 'gadgety,' and there
should always be good potential for
display pieces and purposes. Granted
all this, however, we think specimens
and flat pictures give added value and
interest to the use of filmstrips.
(When you read this month's reviews,
you will see why we are calling all this
to vour attention.)
Great Study Prints (a set of individ-
ual prints, approximately 21x26 in.,
color; available from Society for Vis-
ual Education, 1345 Diversey Park-
way, Chicago 14, 111.; $1.95 each,
minimum order of three prints). A
short time ago we called to your atten-
tion a set of study prints we liked.
Again we take this liberty, for we find
another of our filmstrip producer
friends offering a series of prints that
are excellent for classroom use. Sub-
jects range from Dufy's "The Concert"
to early Christian mosaics. Included
are examples of the work of Cassat,
Corot, DeHooch, El Greco, Modigli-
ani, Klee, Vermeer and many others.
These prints are of an excellent color
quality on good paper stock and all
with potential for room display pur-
poses, exhibits, bulletin boards and as
background for discussion of art,
artists and art development. They
would be very good to use with film-
strips in the same area.
Britain In The Modern Age (single
strip, black and white; produced by
Key Productions, 527 Madison Ave.,
The KEYSTONE /Standard Overhead Projector
is aoailable/for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projeaion of Standard (3?4" x 4") Lan-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 2!4" Slides, Strip Film, and Micro-
scopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number-
Combinations and Fraaion-Combinations tachistoscopi-
cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
Write for Further information or a Demonstration by our Local Representative.
KEYTOhfE VIEW CO., Meadville, Pa. Since 1S92, Producers of Superior Visual Aids.
New York 22, N. Y., and available as
a public service of the New York
Journal American.) The student of
current affairs and world history needs
to have his attention focused on world
topics and problems. In this instance,
the pictures serve to point our interest
to the nature of parhamentary democ-
racy as it is understood in Great Bri-
tain, how this system came into being
and how it serves Britain today. Con-
siderable detail is given to the role
of the queen and modem economic
conditions. This type of filmstrip is
actually a visualized newsletter.
Exploring With Science (12 short-
strips, color; produced by Encyclo-
pedia Britannica Films, 1150 Wil-
mette Ave., Wihnette, 111.; $19.90 per
set, $1.66 for individual shortstrips.)
If the budding scientists in your class
are bursting with questions and eager
to do individual research these "short-
strips" are for you. Planned with in-
dividual viewing in mind, each strip
is 14 frames in length. The science
series provides information on what
makes seasons and weather, facts
about the earth and the solar system,
details about how men and animals
move and grow, etc. The material may
also be projected for group viewing
if desired. The set provides a flexible
unit of resource data for primary sci-
ence and can be used many times over.
Hawaii (a kit— 8 filmstrips, color, 1
double-faced record, 8 samples of
realia, 1 study guide and 1 resource
book; produced by Wedberg & As-
sociates, 4715 So. Normandie Ave.,
Los Angeles 37, Calif.) Our newest
state has a colorful and wonderful
history and this kit supplies us with
a wealth of information about it that
is very timely. The filmstrips give us
the story of how the islands were
formed and grew, how sugar and pine-
apple grow, how the people live and
work and something of the arts and
crafts. By means of the record we hear
something of the typical activities at
the great airport of the islands, sounds
of the people at work and some of the
songs of the islands. The samples of
coral and tapa cloth and the books
give us added information for further
study. This kind of kit gives both
teacher and pupils enough material to
carry out a really thorough approach
to the study of Hawaii and its people
and is to be welcomed as a good pro-
duction.
How to Conduct a Meeting Using
Parliamentary Procedures (single
strip, color, produced by Basic Skills
Films, 1355 Inverness Drive, Pasa-
30
Educational Screen and Audiovisual Guide — January, 1960
story of life in Turkey. The filmstrips
offer a picture of Turkey's history, life
in its modern cities and its traditional
villages and the art of the country.
The study prints add their pictoriali-
zation of geographic features, people
and buildings and items of great his-
toric and artistic value. All of the facts
and items included in the kit have
been well selected to help formulate
an over-all picture of Turkey, ancient
and modern. The color quality of both
filmstrips and prints is beautiful and
the unit is one to be highly recom-
PHILC
dena, Calif.; $6.) All future parlia-
mentarians and potential chairmen of
meetings should find this filmstrip a
valuable training aid (and all of us
who have ever tried to run a meeting
and keep order will find it a useful ad-
dition to have on hand with our copy
of Robert's Rules of Order). It gives
a good explanation of the basics in-
volved in conducting a business meet-
ing. The diagrams and sketches are
clear and the explanatory outlines to
the point. This type of material is over
and beyond any grade limits and be-
longs wherever help is needed in
clarifying the questions of parliamen-
tary procedure.
Darwin's World of Nature (2 strips,
color; produced by Life Filmstrips, 9
Rockefeller Plaza, New York 22, N.
Y.; S6 each.) "Darwin Discovers Na-
ture's Plan" and "The Enchanted
Isles— The Galapagos" provide a good
insight into the work and writings of
Darwin the man and they also give
us a glimpse of the environment to
which he turned for his study and re-
search. Attention is of course focused
on how he developed his ideas for
"The Origin of the Species" but %ve
also view samples of the species of
animal life he studied and can see
what these same Galapagos islands
are like today. Drawings and photo-
graphs are excellent and of value and
interest to all science students.
The North American Buffalo (sin-
gle strip, color; produced by National
Film Board of Canada and available
from Stanley Bowmar Co., Valhalla,
N. Y.; $5.) This producer is to be
thanked for giving us a record of the
history of one of the animals most im-
portant to the development of life on
the North American continent. The
buffalo has been closely associated
with the life and culture of both In-
dian and white man, and this strip
brings us this story. Included is a pic-
ture of the area over which the buf-
falo once roamed, and something of
the park areas of Canada and the U. S.
where they may be found today. The
major portion of the strip deals with
the habits and growth of the buffalo,
and it will be valuable in social studies
and history units and for natural sci-
ence and conservation work.
Turkey (a kit-8 filmstrips with co-
ordinated 33 1/3 rpm records, 16
study prints and 4 realia items; pro-
duced by International Communica-
tions Foundation, 9033 Wilshire
Blvd., Beverly HUls, Calif.; .$.58 for
complete set, items at prices listed
separately in catalog.) The materials
included in this kit present a colorful
Educational Screen and Audiovisual Guide — January, 1960
mended for use at any grade level at
which this particular country and its
contribution to world history and cul-
ture is considered. We do not like to
limit it to any one grade, for we think
it has value at many levels. And a
visual glimpse of Turkey is of particu-
lar value at this time in view of its
increasing importance both politically
and militarily. Our young people are
learning younger these days and this
type of filmstrip is a boon in this
process of rapid and— we hope— com-
plete education.
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31
and created the binomial theorem.
Newton then turned his attention to
the problem of how to find the tan-
gent of a curve other than a circle,
a curve with no radius. By November
1665 he had solved this problem and
laid the foundation for differential and
integral calculus.
Newton is next shown turning his
great talent to the study of light. He
is pictured allowing a circular beam
of sunlight to be transmitted through
a glass prism. The light beam, which
was transmitted through the prism
onto a piece of parchment, became
oval in shape, and consisted of varied
colors instead of white light. From this
Newton concluded that certain of the
light rays were bent more than others,
and that white light was really com-
posed of many colors of light.
In the next scenes Newton is shown
working on a reflector telescope. This,
however, he did not complete at
Woolestharpe Manor. Legend tells us
that a falling apple intervened. At
any rate, Newton turned his attention
to the study of the effects of gravity.
He worked long hours and was short-
ly able to prove by mathematics that
gravity held the earth, moon, and
planets in space. However he did not
SCIENCE
CONCEPTS
NMIS
motion pictures
Fish Out of Water
CONCEPT: Cell Division
The grunion lays its eggs on land.
The complete embryonic develop
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is followed.
Approved under Title ill of N.D.E.A.
16mm sound, color, 11 minutes
Upper Elementary,
Junior Hiph, Senior High
MOODY INSTITUTE OF SCIENCE
BOX 25575e LOS ANGELES 25, CALIFORNIA
WRITE FOR PREVIEW AND CATALOG
publish these findings until several
years afterward.
With the end of the plague, Newton
returned to Trinity and his productive
months at Woolestharpe ended. He
resumed work on his telescope. Large-
ly because of this piece of work he
was elected to the Royal Society in
1671. In 1684 Edmund Halley, also
a member of the Royal Society, visited
Newton. He wanted Newton's help in
determining the reason for the ellipti-
cal planetary orbits. Newton related
having calculated this many years be-
before. Halley insisted that he cal-
culate the planetary orbits again and
encouraged him to publish The Math-
ematical Principles of Natural Phil-
osophy. In this book, Newton laid
much of the foundation of modem
physics.
The film then reviews Newton's
laws of motion. In the last scene, the
film pictures the launching of a rocket
and the narrator explains how the laws
of motion are related to modern-day
rocketry and space research.
Appraisal
The reviewing committee feels that
this is a superb film. It moves at a
rather lively rate and students will
discover it interesting as well as in-
formative. Both the science and the
mathematics teacher will find that it
gives a human touch to rather im-
personal scientific concepts and math-
ematical formulae. It should serve as
an excellent motivational device for
general science students studying
rocketry and the laws of motion. The
film could be used advantageously in
the beginning physics class as a source
of background information prelimi-
nary to the study of motion.
—Donald Nichols
My Own Yard To Play In
(Edward Harrison, 1501 Broadway,
New York 36, N. Y.) 8 minutes, 16-
mm, sound, black and white, 1959.
Price not available.
Description
This is a film of children in the
dangerous, crowded, dirty environ-
ment of a street in a large metropol-
itan area as they go about the busi-
ness of play, adapting to and using
this environment. Unstructured, with-
out sequence, it is a kaleidoscopic
picture of children of several races,
approximate ages three through 13.
Its title, "My Own Yard To Play
In," is the dramatic theme of the film
rather than its setting.
There are scenes of children en-
gaged in the traditional games of
child-hood, playing ball and bat,
jumping rope and bouncing balls, in
some instances to the rhythm of bi-
lingual rhymes. There are others of
children moving in and out of street
traffic against the background of
street sounds, riding crudely made
scooters, pushing box-like carts, riding
an automobile bumper in rhythmic
motion, sliding down a coal chute,
rolling tires and hoops— ingeniously,
skillfully. Still others show them draw-
ing pictures on a brick wall and on
the street, making music with sticks
struck against an iron fence, hopping
up and down on steps in a doorway.
And there is a scene of boys engaged
in a wooden gun battle, their move-
ments a ballet in miniature.
The children's voices and words,
even more than their activities, reveal
the creativity of their play. A child
circling a striped barber pole says,
"I am a monkey climbing upside
down." Another explains, "We pre-
tend the street is water and we are
ships and we go back and forth on it."
Of a rubble heap one child says, "We
pretend this is a jungle." "The sand
in the pail is a cake and we decorate
it with leaves," says another.
Only the singing, the laughing, the
shouting, the speaking voices of the
children are heard in the film. There
is no narration .to interrupt the flow
of action. Thus it has a quality of
spontaneity and naturalness not often
seen in films of children.
Appraisal
This film is a brief but exceptionally
revealing glimpse into the secret
world of children. It captures, in a few
short minutes, insights into children's
creativity which are possible only
through long, iiatient periods of first-
hand observation. Yet because it is
so revealing of children's creativity,
the theme— the need for private yards
to play in— does not emerge strongly.
The hazards of the street environment
and the need for a safe place to play
are obvious, to be sure. But these
facts lose some of their impact in the
face of the many evidences that the
environment stimulates children's cre-
ativity. The fact remains, however,
that whether or not the film conveys
the need for safe playgroimds for chil-
dren, its contribution to the field of
child study is undeniable. It is, with-
out question, an informative, fasci-
nating documentation of the ways in
which children adapt their play to
their environment. All persons con-
cerned with studying the behavior of
children will find this film of consider-
able value.
—Helenka Sapl
34
Educational Screen and Audiovisual Guide — January, 196U
AUDIO
by Max U. Bildersee
Audio Variety in School
Have you given special attention to
the particular services which the audio
media and materials can give in the
areas of vocational instruction? There
is much to be done here that's worth-
while from both the standpoint of the
teacher and the student.
Classes in stenography need the
help we can give them. There aren't
enough recordings available commer-
cially to help the teacher in the area
of dictation. More must come, but
meanwhile we as materials specialists
can do much to supply these mate-
rials through locally prepared tape
recordings.
Here in a true sense the recording
becomes an 'assistant teacher.' Instead
of standing before a class of students
reading at the prescribed rate of
speed, the record player (tape or disc)
can be doing the 'reading' loud
enough for all to hear — and fully
standardized throughout the class-
room. The teacher? The teacher is
free now to move from desk to desk
supervising learning, helping the stu-
dents who need help, encouraging,
improving the work being done. The
teacher thus is free to teach!
Are the.se tapes 'used once and
gone'? Not a bit of it— they may be
used again in class exercise and they
may be used by individual students
for individual practice. In some in-
stances it may be practical for stu-
dents to borrow records, preferably
discs, to take home either voluntarily
or on assignment to work with over
weekends, holiday periods and even
just overnight. Practice and more prac-
tice is the key to success in this learn-
ing endeavor, and the recording can
offer this facility as no other medium
can.
The recording can offer variety of
experience, too. Effective use of the
tape recording can bring many differ-
ent voices, spoken emphases, timbres,
accents and rates of delivery to give
the students broader training. The
principal as well as many teachers
can and should be called upon to
prepare tapes for these practice teach-
ings.
Advanced students can be given
specially prepared tapes to transcribe
into letters for signature and mailing.
These tapes perhaps will see limited
use, but the faculty can thus be given
added access to desperately needed
secretarial assistance and the students
access to equally needed variety of ex-
perience.
What is the 'drop-out' rate in your
school in stenography courses? Na-
tionally, we are told, it is a shocking
50 per cent between Shorthand I and
Shorthand 11. This can be corrected
so that 80 per cent or more of the
students now starting the shorthand
courses can complete the full sequence
of instruction successfully.
Only in shorthand? Not on your
'tintype'. The variety of business
courses taught in every school can be
made more valuable and satisfying
through the effective use of audio
materials. Speech courses are part of
business training, and here the reme-
dial uses as well as the exemplary
uses are obvious. Is there a course
in retail selling in your school? Can't
you see the development of a series
of short skits demonstrating the many
points made by the instructor?
An important aspect of every 'office
practice' course is telephone usage.
Here too the tape recorder plays an
important part. Did you know that
the telephone companies, in training
local operators and customer's rela-
tions personnel, use this device ex-
tensively? Did you know that some
phone companies make it a practice
to supervise their employees by tape
recording? Why not adapt these ideas
to instruction to give it vitality, to
give the student varied experience and
to help the students prepare them-
selves better for the problems they
will face in the business world? Tele-
phone manners do not come about
by accident— and good telephone hab-
its should be developed in the school
training.
Salesmanship instruction should in-
volve considerable self-appraisal
through recordings and class appraisal
through student made tapes or through
facutly prepared tapes designed to
underscore particular traits of excel-
lence. More and more the business
world relies on aural communications,
and the students must be trained
through constant aural practice to im-
prove communications skills.
Is it impractical for the guidance
counsellor studying the aspirations and
problems of business students to re-
. . . library plans
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INDIVIDUAL CROSS-INDEXED CARDS ALREADY ISSUED!
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Audio CARDALOG - Box 1771, Albany 1, New York
- A WORLD OF SOUND ON FILE -
Educational Screen and Audiovisual Guide — January, 1960
35
cord a simple interview? This record-
ing can be reviewed by the faculty,
it can become part of an 'interview-
package' supplied to prospective em-
ployers and can be used by the stu-
dent himself to re-examine and re-
align goals that are worthwhile
as well as personal weaknesses and
strengths.
Finally, and of no mean importance,
the cultural development of individual
business education students must be
"How To Gat Tha Most Out
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Aimed at the non-professional
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enhanced. It is not impractical— it is
desirable— to give these students every
opportunity alone in class to hear the
world's greatest literature as it has
been recorded by master performers.
The 'listening corner' we have so
long advocated for the school library
can become an essential portion of
the business education laboratory as
well. The capable student seeking en-
richment—or the less capable student
who may also seek this growth— can
use the facilities to best advantage.
This need not disturb other students,
but within the limits imposed by avail-
able equipment and records each stu-
dent may be served and served well.
Of course this presupposes opportun-
ities for 'solo' listening without di-
turbing classes in session or neighbors
a few feet away; it presupposes the
use of headphones rather than loud-
speakers.
Is your school equipped with a
'language laboratory' in use only part
of the time? Is this not a logical ex-
pansion of the applications of this ex-
pensive equipment— to the benefit of
the students? Thus may your limited
purpose language laboratory begin to
serve as a listening laboratory and
begin to serve the broad variety of
educational objectives which are in-
herent in audio training.
Plastic Jacket Covers
Looking for something new and dif-
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and reuse the envelopes which were
never designed for the hard usage
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given them in schools, colleges and
libraries?
There is an answer! It is new, and
worth your investigation. Vinyl plastic
phono jacket covers are now being
marketed by Bro-Dart Industries (59
East Alpine Street, Newark 5, N. J.)
and tear sheets describing them
should be available soon. This is worth
writing for, today.
The jackets were developed in re-
sponse to a need expressed by libraries
circulating recordings. Librarians criti-
cised the earliest hand made models
and were instrumental in determining
the changes needed to make the
jackets most useful. The jackets then
were prepared in limited quantities
and were tested under actual library-
conditions in Newark and New York
City, and now they are being used ex-
tensively by these libraries as well as
by the New York State Library.
The edges of the vinyl plastic
jackets are welded and whole unit
takes very little more shelf space than
does the usual record sleeve. The com-
mercial sleeve is used to identify the
record and the usually colorful record
jacket is enhanced by the holder while
the plastic protects it from soiling and
tearing.
Once placed in the sleeve the rec-
ord is ready for regular handling and
circulation without reinforcement,
mounting in special record albums, or
extensive hand lettering. The identi-
fication is visible immediately. The
records take very little additional shelf
space and may be located instantly.
Thereby the inconvenience of 'thumb-
ing through' a large record collection
is eliminated.
We asked questions about these
new jackets, and the librarians we
talked to were very enthusiastic about
the quality and the utility of the prod-
uct. One librarian happily pointed out
that these new jackets are practically
self-supporting because they not only
reduce dramatically the time and
money spent on repairs but also lessen
the 'make-ready' time between record
procurement and record availability.
They thereby save money, and head-
aches.
From our observations this must be-
come a widely used product. We sug-
gest that you get the Bro-Dart tear
sheet mentioned earlier and seek simi-
lar data from other companies such as
Gaylord Bros., Inc., (155 Gifford St.,
Syracuse 1, N. Y., or 25 N. Aurora
St., Stockton, Calif.) and Leslie Cre-
ations (Lafayette Hill, Pa.).
Comments
Encyclopaedia Britannica Films
Presents filmstrips and records mutu-
ally interrelated to offer a complete :
36
Educational Screen and Audiovisual Guide — January, 1960
course in Spanish for elementary
grades. "Gloria and David" consists of
14 10-in. 33.3 q^m recordings and a
similar number of filmstrips offered
under such titles as: "We Go To
School," "At Home" "We Play At
School" "We Live in the City," "We
Visit the Country" and "Colors, Num-
bers and Objects."
This excellent series of recordings
is designed for use with the youngest
school children capable of learning a
new language. It can be used effec-
tively as early as the upper primary or
lower intermediate grades, but may be
more profitably introduced at the up-
per intermediate level.
The 519 Spanish sentences which
make up tlie series of records affords
the child a basic vocabulary of con-
siderable breadth. Ernest F. Haden
of Austin, Texas, says in the foreword
to the Teacher's Study Guide: "The
series was especially designed for
children in grade one through six, al-
though it has been used effectively
through grade eight. The original
series was designed to teach English
to Spanish-speaking children. The suc-
cess of the English series with stu-
dents at all grade levels .... prompted
the production of a counterpart di-
rected to the teaching of Spanish to
English-speaking children."
The detailed study-guide supplied
for the teacher is worthy of mention
because it is designed expressly and
particularly for "elementary school
teachers who have had no previous
Spanish language teaching experi-
ence."
Because of the length of the course
presented in this series it cannot be
programmed for complete use in a
short period of time. Rather it will
take at least a full school year for the
more gifted children to comprehend
and then to command this material. It
is more suitable, undoubtedly, that the
learning experience be planned for a
longer period of time, approaching
two full years, at the end of which the
students should have some facility in
the use of the language for communi-
cations. We do not consider it weak-
ness that no stress is placed on learn-
ing rules of grammar, but rather con-
sider it strength that the individuals
preparing the recordings/filmstrips
believed that learning to communicate
verbally was the prime objective of
language instruction at this level.
The entire series is based on the in-
terests of children and should prove
very valuable in direct instruction in
the classroom in which the teacher
may participate as another student,
as a supervisor or as an instructor.
The variety of foreign language rec-
ords, particularly Spanish, for elemen-
WHERE
THERE'S
A FINE
TAPE
RECORDER
there's
note to
WEBCOR
irisli
ferro-sheen
tape
To insure optimum
recording quality with
your excellent machine,
the recommended tape is
Irish #211 ...and for
maximum performance on a
budget-priced tape, Irish #795
offers superior frequency response
backed by the famous Irish guarantee.
Send for technical bulletin.
ORR INDUSTRIES INC.
Opelika, Alabama
tary instruction continues to expand.
In addition to the recordings men-
tioned above, and those reviewed
earlier such as "Spanish For Children'
(Ottenheimer: Publishers, 4805 Nel-
son Ave., Baltimore 15, Md.), there is
a new series released late in December
entitled "Speak My Language— Span-
ish For Beginners." It is offered by
Dover Publications (180 Varick St.,
New York 14) and is the work of Mrs.
Mirjam Ahlman and Zenobia Gilbert
who are both on the staff of the Se-
wanhaka Central High School in New
York. Miss Gilbert is coordinator of
foreign languages there and Mrs.
Ahlman is production director of edu-
cational station WSHS-FM. These
scripts were originally produced for
broadcast presentation and have been
heard over the facilities not only of
WSHS-FM but also of the stations
carrying the programs of the Empire
State FM School of the Air.
Interest in language records is not
limited to modern tongues nor to
elementary grades. Caedmon Records
(277 Fifth Avenue, New York 16) re-
ports renewed interest in their "Gold-
en Treasury of Greek Poetry and
Prose" read in Greek by Dr. Pearl C.
Wilson of Hunter College. This excep-
tional recording which wiU interest
secondary school and college teachers
of the classic languages, includes "The
Iliad, Book I, Lines 1-303," "The
Odyssey, Book I, Lines 1-10; Book V,
Lines 201-224; Book VI, Lines 20-68;
and Book XI, Lines 471-491." In addi-
tion, the recording includes "How the
Sun Returns to the East" by Mimner-
mus, Sappho's "Hymn to Aphrodite"
and "Love Stung by a Bee," which is
one of the earliest examples of humor-
ous light verse. The recording closes
with a reading of the "Allegory of the
Cave" taken from Book VII of Plato's
"Republic."
Another of Caedmon's older but su-
perior releases worthy of the attention
of langauge instructors is "German
Lyric Poetry" (TC 1072) read by
Lotte Lehmann. Poets represented in
this recording are Goethe, Morike,
Heine, Rilke and Muller. Miss Leh-
mann also reads the monologues from
Act I of the opera, "Der Rosenkava-
lier" by Hugo von Hofmannsthal.
Educational Screen and Audiovisual Guide — January, 1960
37
TRADE DIREaORY FOR THE AUDIO-VISUAL FIELD
KEY: (P) — producars, Importwf. (M)— manufacturers. (D)— daolars, distributorst fllm rental llbrariss, proiaction sarvlcas.
Whara a primary sourca alsa offars diract rantol sarvlcas, tha doubia symbol (PD) appaors.
COLOR FILM DEVELOPING & PRINTING
Walt Starling Color Slldas
224 Haddon Road, Woodmsra, I. I., N. Y.
Authorized "Technicolor" dealer
FILMS
Association Films, Inc. (PD)
Haadquartars:
347 Madison Ave., N. Y. 17, N. Y.
Raglonal Librarlas:
troad at Elm, Ridsaflald, N. J.
561 Hillgrove Ave., La Grange, III.
799 Stevenson St., Son Franclico, Cat.
1108 Jaciison St., Dallas 2, Tax.
Australian News and Information Bureau (PD)
636 Fifth Ave., New York 20, N. Y.
Bailey Films, Inc. (PD)
6S09 De longpre Ave., Hollywood 28, Col.
Bray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Broodman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Coronet Instructional Films (P)
Coronet BIdg., Chicago 1, Ml.
Family Films, Inc. (PO)
5323 Santo Monica Blvd., Hollywood 38, Colli.
Ideal Pictures, Inc. (0)
Home Office:
58 E. South Water St., Chicago 1, III.
Bronch Exchanges:
1840 Alcatraz Ave., Berkeley 3, Col.
2408 W. Seventh St., Lot Angeles 57, Col.
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Fla.
55 NE 13th St., Miami 32, Flo.
52 Auburn Ave., N.E. Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
614 — 616 So. 5th St., Louisville 2, Ky.
1303 Prytonio Street, New Orleans 13, La.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Moss.
15924 Grand River Ave., Detroit 27, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
3400 Nicollet Ave., Minneapolis 8, Minn.
1402 Locust St., Kansas City 4, Mo.
3743 Grovois, St. Louis 16, Mo.
6509 N. 32nd St., Omaha 11, Neb.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
2110 Payne Ave., Cleveland 14, Ohio.
West Penn BIdg., Suite No. 204, 14 Wood
St. Pittsburgh 22, Po.
1201 S.W. Morrison, Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Va.
1370 S. Beretonio St., Honolulu, T.H.
International Film Bureau (PD)
57 E. Jackson Blvd., Chicago 4, III.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Pork, N. Y.
Moguil's, Inc. (D)
112-14 W. 48th St., New York 19, N. Y.
United World Films, Inc. (PD)
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Lot Angeles 38, Col.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryan St., Dollos, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
FILMSTRIPS
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
Broodman Fllmstrips (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Children's Reading Service
1078 St. John's Ploce, Brooklyn 13, N. Y.
Family Fllmstrips, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Enrichment Materials Inc. (PD)
246 Fifth Ave., Now York 1, N. Y.
Society for Visual Education (PD)
1345 Diversey Parkway, Chicago 13
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lone, Florol Fork, N. Y.
31 Union Squore West, New York 3
Visual Education Consultants, Inc. (PD)
VEC Weekly News Fllmstrips
2066 Helena St., Madison, Wis.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Broodman Films (PD)
127 Ninth Ave., North. Nashville 3, Tenn.
DuKone Corporation (M)
St. Charles, Illinois
Viewlex, Incorporated (M)
35-01 Queens Blvd., Long Island City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Banner & Flog Company (M)
224 (FS) Haddon Rd., Woodmere, L.I., N.Y.
All sizes — Immediate delivery
GLOBES — Geographical
Denoyer-Geppert Company (PD)
5235 Raventwood Ave., Chicago 40, III.
BIOLOGICAL MODELS & CHARTS
Denoyer-Geppert Company
5235 Rovenswood Ave., Chicago 40, III.
LABORATORY SERVICES
Byron, Inc.
1226 Wisconsin Ave., Washington, D. C.
Complete 16mm & 35mm loborotory services.
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
MOTION PICTURE PROJECTORS & SUPPLIES
Bell & Howell Co. (M)
7117 McCormick Rood, Chicago 45, III.
MAPS — Geogrophicol, Historical
Denoyer-Geppert Company
5235 Ravenswooa Ave., Chicago 40, III.
MICROSCOPES & SLIDES
Denoyer-Geppert Company
5235 RovenswooQ Ave., Chicago 40, III.
PRODUCTION EQUIPMENT
Comero Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
S.O.S. cinema Supply Corp. (MD)
602 W 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Col.
Children's Music Center
2858 W. Pico Blvd., Los Angeles 6, Calif.
(send for free catalogs)
Children's Reading Service
1078 St. Johns Place, Brooklyn 13, N. Y.
Enrichment Materials Inc. (PO)
246 Fifth Ave., New York 1, N. Y.
Follcways Records & Service Corp.
117 W. 46th St., New York, N. Y.
Music Education Record Corp. (P)
P.O. Box 445, Englewood, N. J.
(The Complete Orchestra)
RECORDERS — PLAYERS
Allied
100
Radio Corporation
N. Western Ave., Chlcog
D 80,
II.
(MD)
SCREENS
Radiant Manufacturing Co.
8220 No. Austin Ave., Morton
Grove,
III.
SLIDES
Kay: Kodachroma 2x2. 3 'A
X 4%
or
larger
(PD-4)
(PO-2)
Keystone View Co.
Meadville, Pa.
Meston's Travels, Inc.
3801 North Piedros, El Paso, Texas
Walt Sterling Color Slides (PD-2)
224 (ES) Haddon Rd., Woodmere, L.I., N. Y.
4,000 slides of teacher world travels
SOUND SYSTEMS
Allied Radio Corporation
100 N. Western Ave., Chicago 80, ill.
(MD)
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Newark,
N. J.
4
Eastman Kodoic Company
Rochester 4, New York
Victor Division, Kalart Co.
Plainville, Conn.
(M)
(M)
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon,
Ohio
38
Educational Screen aivd Audiovisual Guide — January, 1960
New Equipment and Materials
For addresses of the sources supplying
information on which these listings are
based, refer to Directory of Listed
Sources, page 51. For more information
about any of the equipment announced
here, use the enclosed reader service
postcard.
NEW EQUIPMENT
CAMERAS: STILL
Polaroid
A whole group of new Polaroid de-
velopments provides a major extension
of picture - in - a - minute applications.
A new 3000-speed film is reportedly
fifteen times as fast as the Polaran 200
panchromatic, free of excessive grain,
and available in both Land camera
sizes. The new film is said to be so fast
that flashbulbs are not needed for in-
doors photography in daylight or even
twilight. The 8 - exposure rolls are
priced at $2.29 and $1.79 respectively.
To fill in the shadows and evade the
"pools of illumination" effect of ordi-
nary room lighting a 45-volt battery-
powered "wink light" <$17.95) may be
attached to the camera. It flashes gent-
ly each time the shutter is pressed.
The battery is said to be good for over
1,000 flashes, equivalent to over $100
in flash bulbs. Included, also, to handle
lighting situations beyond "wink-light"
power is an AG-1 flashbulb unit with
a silver-dollar size adjustable reflector.
A 4-stop neutral density filter also
comes with the kit for users of the
3000-speed outdoors who do not have
the new Polaroid photo-electric shutter.
This shutter (Model 440, $39.95) con-
verts existing Land cameras (except
the Pathfinder and Highlander models)
to automatic picture tsiking. With the
photoelectric unit latched into the
camera's shutter and the focus scale
set at 6 feet every picture is auto-
matically sharp and correctly exposed.
The automatic shutter's f/54 opening is
so small that everything from Shi feet
to infinity is in focus. The meter locks
for special effect readings, and flashes
a warning against chance under-ex-
posure.
The fourth new unit. Model 625 ex-
I'olaroid's Photoelectric Shutter
posure meter ($16.95), while especially
suited for use indoors with the new
3000-speed film, may be used with any
Land or conventional camera. It clips
directly to the accessory shoe, reads in
EV numbers, and may be set for film
speeds ranging from ASA 12 to ASA
12,000.
A new carrying case has been de-
signed to accommodate the camera
New Polaroid Accessories and Film
Educational Screen and Audiovisual Guide — January, 1960
with its new 3000-speed accessory
group. Only four inches deep, it has a
drop-open front door which serves also
as a picture coating and straightening
board and a storage space for freshly
coated pictures. Model 383 ($19.95) does
not acconunodate the photoelectric
shutter — unadaptable to Model 80 or
BOA cameras. Model 310, for all other
Land cameras, $21.95.
For more Information circle
No. 101 on retnrn postal card.
CAMERA ACCESSORIES
Lighting Equipment. 4-light bar in metal
case $9.95. 2-light $7.95. 500-watt re-
flector with bam doors $23.50. SMITH-
VICTOR.
For more Information circle
No. 102 on return postal card.
Miniature Fold-away Flash Gun, small-
er than a package of cigarettes. Fold-
ing 3" reflector; push-button bulb
(M5-2-25) ejector; built-in lamp tester;
clip and detachable cord mounting;
$4.95. GRAFLEX
For more Information circle
No. 103 on return postal card.
New fast color reversal film. 16mm &
35mm Daylight type SO-260 has nor-
mal exposure index (160) comparable
to the fastest black and white cine
films now used. A companion tung-
sten-balanced fihn, Type B, SO-270,
has a normal exposure index of 125.
Adequate sharpness, moderate grain
pattern and good color, inter-cuttable
with scenes shot on slower finer-
grain color film. KODAK.
For more Information circle
No. 104 on return postal card.
Triplex Animation Stand. Basic stand
now larger, covers up to 30" field,
$995; with compound camera carriage
and peg track table top, $1495. Platen
$80; Underneath Light Box $95; Top
Lights $95; Rotary Table $300; Motor-
ized Zoom $280; Shadowboard $55;
Column Tilting Mechanism $265;
Dovetail Camera Mount $290; Panto-
graph Unit $85; Floating Unit $150;
Floating Pegs $95; Copying £ind En-
larging Head $475. New illustration
booklet free. FLORMAN & BABB.
For more information circle
No. 105 on retnrn postal card.
Wide Angle Focusing Moimt Lens gives
100-degree angle of view at full aper-
ture (f/8). Schneider Super Angulon,
65mm, for use on Graphic cameras.
GRAFLEX.
For more information elrela
No. 106 on return postal card.
SOUND EQUIPMENT
AND ACCESSORIES
Dual-30 Stereo Power Amplifier is es-
sentially two Marantz Model 5 units
39
on one compact chassis. Built-in meter
and test switch provides adjustment
of each output tube, bias makes
matched tubes unnecessary. 13V4"x
7y4"xlOV4" overall. Wt. 55 lb. $237;
gold finished perforated grille $9.
MARANTZ.
For more Information circle
No. 107 on return postal card.
Hosho Tape Recorder. Model 105. Twin
speakers, remote control, magic eye
level indicator, earphone, extension
speaker jack, extension audio cable,
input for recording direct from radio,
etc. 18 lb. $129.95. HOSHO.
For more Information circle
No. 108 on return postal card.
"Gramdeck" converts any record player
into a tape recorder by fitting tape-
deck over spindle like a record; pre-
amplifier control unit battery power-
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipment, Stereo, Hi-Fi audio,
school sound systems, training l<ils, elec-
tronic parts.Write for value-pacl<ed Catalog.
ALLIED RADIO
100 N. Western Ave., Chicogo 80, III.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
Write for illustruei
cauiog
AUDIO-MASTER
1 7 E. 45th St., New York
NOW IN THOUSANDS
OF CLASSROOMS!
AVR
RATEOMETER _
Tops the list of America's
Reading Learning Aicis because
of its proven performance
IT'S VERSATILE . . . fits into any reading improve-
ment program.
IT'S ACCURATE . . . Lifetime electric motor pro-
vides clock accuracy, trouble-free service.
STUDENT CENTERED . . . requires minimum assist-
ance. Students master its use in minutes.
EASY ON BUDGET* . . . Actual classroom experi-
ence over a 5-year period shows that costs run as
low as 37c per pupil.
Teachers soy: "Pupils love working with them"
. . . "best of its type" . . . "more convenient" . . .
•*so quiet'* . . . "flexible and adaptable" . . . "rate
increase 70 to 300%."
Complete with manual, carry-case, $35
5 to 9 units, ea. $31.50 • 10 or more. ea. J29.75
Satisfaction guaranteed or money refunded
Send orders to
AUDIO VISUAL RESEARCH
Dept. UOI 523 S. Plymouth Ct., Chicago S
FACTORY: Box 71, Waseca, Minnesota
SIMPLE 1 EFFECTIVE I DURABLE 1
Till' "■(,rain(]c(k"
ed, transistorized, two printed cir-
cuits, four position control — radio rec-
ord, microphone record, playback and
off; plays through radio or phono-
graph $49.75. MERRYFIELD.
For more Information circle
No. 109 on return postal card.
Mobile P. A. Amplifier 25-watt, operates
on 6v or 12v auto battery, plugs into
cigar lighter on dash, uses less current
than parking lights. 100 to 10,000 cps.
Wt. 9 lb. Separate inputs for micro-
phone and phonograph. Output im-
pedances 4, 8, 16 ohms. $79.95, batteries
(2) @ $3.76; record player extra
$23.95. ALLIED.
For more information circle
No. 110 on return postal card.
Stereo Phono-Radio 4-speed automatic
player; AM radio receiver; 3-speaker
sound system; $129.95; companion
speaker unit for stereo with own
separate bass, treble and volume con-
trols $49.95. ZENITH.
For more Information circle
No. Ill on return postal card.
Stereo-Mono Record Changer, 4 speed,
manual or automatic change, intermix
7-10-12" records, automatic stop.
Power consumption 8 watts. $39.50
NAPHILIPS.
For more Information circle
No. 112 on return postal card.
20-Watt Stereo Amplifier. Dual 10-watt
pre-amp sections with inputs for
either magnetic or ceramic stereo cart-
ridges. Metal case. $62.50 ALLIED.
For more information circle
No. 113 on return postal card.
MISCELLANEOUS
Car-top Clamps, now of all bronze
weatherproof construction, hold cam-
era tripod on top of car or station
wagon safely. Set of 3 $28. CAMART.
For more information circle
No. 114 on return postal card.
I
Graphic Arts Layout Tools. Extensive
line of cutting and writing implements
and holders, including compass, paral-
lel cutter, magnifier, etc. MARK.
For more information circle
No. 115 on return postal card.
Imprinted Film Leader carries name
and address of distributor and instruc-
tion as to return, rewinding, head, tail,
etc. $30 per 1,000 feet plus $10 initial
charge for negative; waived on initial
order for 5,000 feet up. CONSOLI-
DATED.
For more Information circle
No. 116 on return postal card.
Lectro-stik Adhesive. An electric coater
reportedly lays down a non-sticky
inch-wide coating of dry stick ad-
hesive, peelable if applied by finger
pressure, lasting grab if burnished, no
clean-up needed. Coater $5; box of 24
sticks $2.80 currently included n/c.
HALBER.
For more information circle
No. 117 on return postal card.
Circular electronic flash units designed
to provide shadowless close-up light.
The units may be fitted around any
lens that accepts a Series VI adapter
ring. GRAFLEX.
For more information circle
No. 118 on return postal card.
Cropped 2x2 Mounts mask 5/16" off
height of normal double-frame 35mm
slides. Use to correct excessive fore-
ground or sky, or to create "Cinema-
scope" effects. 50 cardboard mounts
$2.20. 100 aluminum masks with gum-
med title labels $1.50. PORTER.
For more Information circle
No. 119 on return postal card.
Custom Printed Film Leader. Your
name and address printed every few
inches, with space between for writing
in titles. Printed in blue ink for head
leader, and in red for tail to help
speed film inspection. 2c per foot
(less for quantities over 25,000'), plate
charge $16.80 for quantities of less
than 5000'. PAULMAR.
For more Information circle
No. ISO on return postal card.
t
Junior Electrol Screen operates at the
flip of a switch. Mounts on wall or
may be recessed in ceiling, wall, or
behind valance. Price range: $225 (50"
X 50" to $298 (12' x 12'); ten sizes in be-
tween. DA-LITE.
For more information circle
No. 131 on return postal card.
Scenic Roller Screen economy mounting
rolls cind unrolls auditorium size
screen by means of ropes and over-
head pulleys. Price range from $114
(4' X 10') to $700 (30' X 30') DA-LITE.
For more Information circle
No. 132 on return postal card.
Slide Color "Perf ector." Graduated color
wheel and mounting bracket position-
ed in front of slide projector lens adds
red or blue to image to modify in-
correct exposure or create special ef-
fects. TIFFEN.
For more Information circle
No. 133 on return postal card.
"Telefocal" Projection Lens, infinitely
adjustable 3W to 6" focal length, for
filmstrip and slide projectors, makes
it possible to adjust screen image size
without moving projector. $49.50.
VIEWLEX.
For more Information circle
No. 134 on return postal card.
40
EDUCA-noN.tL Screen .\nd Audiovisu.\l Guide — January, 1960
Tinted Projecto Foils, transparent,
sensitized film in four colors provides
ready means of creating special ef-
fects for transparencies, overlays, flip
cards, etc. Black diazo coating on a
.005 acetate base (blue, green, yellow
and pink) provides black images.
OZALID.
For more Information circle
No. 125 on return postal card.
Title Slides readily made with pencil,
ink, ball-point or water colors for
2x2 projection. 4 for 79c; 25 for $3.75.
GRAFLEX.
See your local dealer
For more Information circle
No. 126 on return postal card.
Vu-Graph Starter Kit contains wide
selection of tools and materials for
making transparencies for the over-
head projector. Acetate sheets, mounts,
special film, tape, pencils, cleaners,
inks (7 colors), adhesive sheets,
burshes, etc. in hinged drop-front
leatherette case. Set, with case, for
10" X 10" $45; for 7" x 7" $35; case only
$9.75. BESELER.
For more information circle
No. 137 on return postal card.
CC Video Monitor 17", occupies only
14" of rack space, horizontal resolution
plus 650 lines and linearity within 2%
of picture height claimed. Built in
handles. Removable printed circuit
boards simplify servicing. All controls
are on front panel. CETEC.
For more Information circle
No. 138 on return postal card.
Tape Cartridge "Magnematic" Slide Pro-
jector accommodates 40 slides (2"
or 2V4") and up to 1200' of Vt" tape
utilizing 2, 3, or 4 tracks for monaural
or stereo play. 500-watt, blower-cool-
ed; 5" f/3.5 lens. Record-Play model
puts a 20-cycle note on one track
automatically with each (manual)
slide change for subsequent automatic
play; these signals may be erased and
changed without affecting the narra-
tive or music track. AMPCORP.
For more Information circle
No. 139 on return postal card.
Low-load Dimmer. Adjustable trans-
former unit gives variable control of
light on circuits carrying up to 200
watts of incandescent or five fluores-
cent lamps. $18. Wall plate measures
only 5 X 5". Larger "Luxtrol" units
provide dimmer control for 450,800 or
1800 watt circuit. SUPEL.
For more Information circle
No. 130 on return postal card.
Mobile Science Demonstration Table in-
corporates an overhead projector com-
plete with 200 science transparencies;
completely self-contained with its own
water, gas, vacuum, air, and electrical
systems for chemistry, physics and
biology classroom demonstrations.
Readily wheeled from room to room.
LABFURN.
For more Information circle
No. 131 on return postal card.
Three New Lighting Units. "Cine King"
equivalent to 5,000 watt conventional
studio key light $42.95; "Super Kicker"
using up to R-60 (1000 watt) $29.95;
"Kicker Light" 300 or 500 watt R-40
spot or flood $24.50; all less lamp. Con-
verters $69.50 to $269.50. COLOR-
TRAN.
For more Information circle
No. 132 on return postal card.
NEW MATERIALS
KEY TO ABBREVIATIONS
mp— motion picture
ft — filmstrip
il — illde
fee — recording
LP — 33-1/3 r.p.m. microfroove reconi
min — minutes (running time)
fr — frames (filmstrip pictures)
si— silent
sd — sound
R — rent
b&w — black & white
col— color
Pri — Primary
Int — Intermediate
JH — Junior High
SH — Senior High
C — College
A — Adult
-reviewed in AUDIO CARDALOG
AGRICULTURE
Hog Grading mp USDA 14min col $57.10.
Typical animals are graded; differ-
ences in carcass grades; audience par-
ticipation in closing part of film. CA
For more information circle
No. 133 on return postal card.
A Look at Soviet Agriculture mp UWF
18min col $86.91. USDA film record
of visit by Agricultural Economics
Delegation, covering the AU-USSR
Agricultural and Industrial Exhibi-
tion in Moscow and a 12,000 mile jour-
ney through farming areas. JH-C
For more Information circle
No. 134 on return postal card.
ARMED FORCES
Loran Duty: A Challenge mp UWF 28
min col $245.77. U. S. Coast Guard
watch along first most northerly line
of defense. SH A
For more Information circle
No. 135 on return postal card.
ARTS & CRAFTS
Farmer Don and the City mp FA lOmin
col $110 b&w $60. Sub title: How
They Help Each Other. Modern truck
farmer supplies city with food and
jobs; buys many things there; interde-
pendence is stressed. Pri El
For more Information circle
No. 136 on return postal card.
Renoir, Pierre Auguste fs LIFE col $6
with lecture notebook. One of "Mas-
ters of Modern Art" series. Fifty of
Renoir's greatest works. SH C A
For more Information circle
No. 137 on return postal card.
BUSINESS EDUCATION
Teacher Education in Modem Mathe-
matics 5mp MH b&w (Series). Dr. Al-
bert E. Meder, Jr., Titles: Patterns in
Mathematics (14min $90; Number
Fields (17min $115); Irrational Num-
bers (23min $150); Concept of Func-
tion (16min $105); Sentences and So-
lution Sets (21min $140). TT
For more information circle
No. 138 on return postal card.
Teaching Teen Agers About Alcohol
mp MH 16min b&w $95. Summer
school seminar on film compares vari-
ous methods used by teachers in deal-
ing with this problem. TT A
For more Information circle
No. 139 on return postal card.
CINEMA ARTS &
COMMUNICATION ARTS
Let's Make Music (series) 6mp BRAN-
DON 3%-5min b&w apply. Folk songs
and ballads acted out in silhouette as
Oscar Brand sings Twelve Days of
MICROBIOLOGY
Source Data Information on all phenomena.
Mature single-purpose films presenting the
most significant microbiological phenomena
disclosed in living organisms by the Nobel
winning Phase-Contrast method.
Write for descriptive folders
ARTHUR T. BRICE
Phase Films Sonoma. California
SLIDE MAKING
EQUIPMENT
IDEAL ZVaxA'
LANTERN
SLIDE MATS
36
^ixes
Sh:
Ana
The Professional
Standard For SO
Yearsl
Package- 25 mats 50c
Box - 100 mats $1.85
1000 in bulk (not assorted) $15
• "R/GHI SIDB UP" Red Spot Indent!.
ficofion Labels: Oualily-White-gummcd-
Acccpt? Inl( No 4008 Box of 250 §3
• Type Your Own Slides
en B&J RADIO MATS
Special crabon for writ-
ing or typing titles —
transparent cellophane
and masking mat in-
cluded. White, amber or
Kreen.
2x2" (100 slides) $2 — 3V4x4' (50 slides) $1.50
• NEW SHOE FIIE
Notebook style— displays
12 slides in full view
The VUE-FILE mount
fits standard
3-rinK hinder.
No. 4010.
Box of 25 $8.75
Box of 100 $35.00
SPECIAL- # G40 10 to fit glass mounted slides.
Box of 100 $40.00
• lANTtRN SLIDE
fILt BOX Individual
slide grippcrs hold 76-
3'4x4" slides Lcalhcrctte-
covcrcd wood. Handle.
No. 4011 $7.50
FREE CATALOG — 132
Pages of Photo Equipment
62nd ANNIVERSARY
Greatest Lens Offerings!
Cameras - — Regular, Indus-
trial and Scientific! En-
largers — Solar etc.! Light-
ing, etc.! Accessories —
Write to: "ESAG 1/60. •'
BURKE & JAMES,
321 S. Wabasti Chicago 4. Illinois
Educational Screen and Audiovisual Guide — January, 1960
41
Christmas; Frankie and Johnny; Billy
the Kid, etc. A
For more Information cirele
No. 140 on return pestml cmrd.
Soir de Fete mp BRANDON 6min col
apply Animation in color, painted di-
rectly on film.
For more Informfttion circle
No. 141 on return postal card.
Controlled Photographic Lightinjr mp
INDIANA 9min col $100; b&w $50. Basic
principles underlying use of main, fill,
accent, and background lights, in mo-
tion picture, still and TV photography.
SH-C A
For more Information circle
No. 142 on retnrn postal card.
Exposure mp INDIANA 12min col $100;
b&w $50. Theoretical principles and
their application in photography, law
of reciprocity, film latitude, brightness
range. D-Log-E curve juxtaposed to
changing exposures. C A
For more Information circle
No. 143 on retarn postal card.
Spartacns (1913) mp CLASEX apply.
Early Italian-made feature which re-
portedly influenced the filming of
"Birth of a Nation" and other Griffith
classics. (This is the source of many
other vintage silent film classics).
C A
For more Information circle
No. 144 on retarn postal card.
Washingrton— At Work mp ASSOCIA-
WLiNG Pictures
SCIENCE FILMS
(IN COLOR)
For Elementary Through
High School Grades
— SALE ONLY —
Write for List of New Releases
end Study Guides and Previews
1056 So. Robertson Blvd., Los Angeles 3S, Calif.
DONT WAIT
TO PROLONG
THE LIfE Of
YOUR
M O V t E FILM
AU five
VACUUMATEI
Coronet
Nationtl Film
Board of Canada
S. V. E.
McGraw-HUl
W Young America
- at DO extra cost to 70a
The Famoiu
V4Cyillll4K
FILM PROTECTIVE PROCESS
SUPER VAP 0 RATE
PROTECTS AGAINST Scratchet. Fimer.
marka. Oil, Water and Climatic Changea
ONE TREATMENT [.ASTS
THE LIFE OF THE HLM
Brittle Film Rejuvenated
Look for Vacuumate on the Leaderl
The Vacuumate Proceaa Is Available to
Tou in Key Citiea Throughout the U.S.
Write for Information Now
Vacnomata Cotp., 44« W. 43rd St., N. Y.
TION 27min loan (to adult organiza-
tions and colleges only). Preparation
of the Kiplinger "Washington From
the Inside" newsletter. C A
For more Information circle
No. 145 on retnrn postal card.
FEATURES
The Bolshoi Ballet mp UWF 99min col
apply. Galina Ulanova and the Bolshoi
ITieatre cast present selections from
six ballets as a prelude to the two-act
poetic legend, "Giselle." Included are
"Dance of the Tartars," (Asafiev)
"Spanish Dance" (Tchaikovsky),
"Spring Water" (Rachmaninoff) .
"Polonaise and Cracovienne" from the
opera "Ivan Susanin," "Walpurgis
Night" from Gounod's "Faust," and
"The Dying Swan" (Saint-Saens).
SH C A
For more Information circle
No. 146 on retnrn postal card.
Moiseyev Dancers — "The Strollers" mp
BRANDON 6min col $90 r $7.50 b&w
$50 r $5. Russian folk dance by the
State Folk Dance Ensemble of the
USSR, directed by Igor Moiseyev.
SH C A
For more Information circle
No. 147 on retnrn postal card.
The Red Balloon mp BRANDON 34min
col lease $375 r $35. Humorous, touch-
ing fantasy about a French boy and
and his balloon. Academy Award;
Cannes and Edinborough winner.
For more Information circle
No. 148 on retnrn postal card.
Silent Feature Films mp CLASEX ap-
ply. Judity Bethulia (D. W. Griffith's
first feature), Tillie's Punctured Ro-
mance, Intolerance, East Lynne,
Tarzan of the Apes I, Abraham
Lincoln (Griffith-Huston), The Two
Orphans (Selig 1911), etc. C A
For more Information circle
No. 149 on retarn postal card.
GUIDANCE: Personal
Reaching Teenage Gangs fs POCKET
35fr b&w $2.50. Methods used by N. Y.
City Youth Board in locating and in-
fluencing anti-social youth groups;
knowledge and skills needed by youth
specialists. TT A SH
For more Information circle
No. 150 on retnrn postal card.
GUIDANCE: Vocational
Careers in Science 4fs SCRIBNERS col
Titles: Looking Ahead to Mathematics;
... to Physics; ... to Chemistry; . . .
to Biology. JH
For more Information circle
No. 161 on return postal card.
CPA mp ASSOCIATION 29min b&w
loan. One day in the life of a busy
Certified Public Accountant, and the
social impact of his services. SH C
For more Information circle
No. 152 on return postal card.
Designing a Better Tomorrow mp AIA
13^4min col $65 r $5. Architecture as a
career. Elements and meaning of
architecture, nature of architectural
schooling. SH C A
For more Information circle
No. 153 on retnrn postal card.
Summer of Decision mp ASSOCIATION
28%min b&w loan. College student
decides on social work as his pro-
fession. Made for Council on Social
Work Education. C SH
For more Information circle
No. 154 on return postal card.
HEALTH— SAFETY
Baby's Health and Care (Series) MID-
AMERICA 12mp ea llmin b&w $55.
Titles: Baby's Emotional Needs;
Growth and Development; Holdinc ■
Young Baby; Crying Baby; Visits to
the Doctor; Baby Sitters; How th«
Baby Learns to Obey; Mealtime
Psychology; Learning to Walk; Baby
Feeding Herself; Baby Fears. Lauf-
man Productions. SH C A
For more Information circle
No. 155 on retarn postal card.
The Bicyclist mp BRANDON 15min
b&w $165 r $12.50. A bicycle tells its
own story of safe and unsafe riding
habits in this Danish-made film that
took the Blue Ribbon at EFLA Film
Festival 1959. JH-A
For more Information circle
No. 156 on retarn postal card.
Drive Defensively! mp EBF llmin col
$120; b&w $60. Driver education film
with emphasis on through-the-wind-
shield photography, shows how even
the "good" driver must learn to drive
defensively. SH A
For more Information circle
No. 157 on retarn postal card.
Health in Our Community mp EBF 13
min col $150; b&w $75. The work of
the Health Department; teamwork
with private medical forces; a fight
to prevent a typhoid epidemic. Int JH
For more Information cirele
No. 158 on retarn postal card.
Hearts, Lungs and Circulation mp
CORONET llmin col $110 b&w $60.
How the heart, lungs, veins, arteries
and capillaries work together, and
principles for keeping them in good
health. Int JH
For more Information circle
No. 159 on retarn postal card.
How To Do Rescue Breathing mp
SEMINAR 5min b&w $49.50. Current-
ly recommended resuscitation tech-
nique (mouth-to-mouth or mouth-to-
nose insufflation) demonstrated by
Ray T. Smith, M. D. SH-A
For more Information circle
No. 160 on retnrn postal card.
Safety Adventures Out of Doors mp
EBF llmin col $120; b&w $60. Good
safety habits pictures of children
swimming, boating, camping and on
playgrounds. El Pri.
For more Information circle
No. 161 on retnrn postal card.
Tommy Gets the Keys mp GOODRICH
13%min b&w loan through local
Goodrich Tire dealers. Teen-ager con-
vinces his parents, with aid of a
sports car racing champion, that all
youngsters are not necessarily bad
drivers. SH A
For more Information circle
No. 162 on retnrn postal card.
42
Educational Screen and Audiovisual Guide — January, 1960
The World Is Yours mp ASSOCIATION
26min col loan. College course in
merchandising compares American re-
tailing with its counterparts in other
countries. C, SH, A
For more Information circle
No. 163 on retarn postal card.
LITERATURE & DRAMA
American Folk Heroes 8fs EBF av52fr
col set $48 ea $6. Miles Standish;
Johnny Appleseed; Sam Houston;
Wild Bill Hlckock; Davy Crockett;
Mike Fink, Buffalo Bill; Kit Carson.
Int JH
For more Information circle
No. 161 on return postal card.
Improve Your Functuation mp CORO-
NET Umin col $110 b&w $60. High
school class works on trouble spots
on seeing the funny — and not so funny
— ^misinterpretation that can result
from misplaced comma, semicolon,
etc. JH SH
For more information circle
No. 165 on retarn postal card.
In the Park mp BRANDON 14min b&w
$100 r $7.50. The art of pantomime
demonstrated by Marcel Marceau who
plays a number of characters. Drama
and art students. Int SH
For more information circle
No. 166 on return postal card.
An Introduction to the Humanities 12mp
EBF ea 28min col sold only as set of
12 $2,880; b&w prints available for
educational TV only. I: Clifton Fadi-
man guides the first series, titles: The
Humanities — What They Are and
What They Do; The Theatre— One of
the Humanities; Our Town and Our
Universe; Our Town and Ourselves.
II: Maynard Mack presents the sec-
ond four: The Age of Elizabeth; What
Happens in Hamlet; The Poisoned
Kingdom. The Readiness Is All. Ill:
Bernard M. W. Knox presents: The
Age of Sophocles; The Character of
Oedipus; Man and God; The Recovery
of Oedipus. SH C A
For more Information circle
No. 167 on return postal card.
"On Stage" (series) 13mp BRANDON
15min ea $85 r $6. Classic stories, star-
ring Monty Woolley and fine casts:
The Boor (Chekhov) ; The Canterville
Ghost (Wilde); The Cask of Amon-
tillado (Poe) ; Dr. Heidegger's Experi-
ment (Hawthorne); The Doctor In
Spite of Himself (Mollere); The Gold
Dragoon (Irving); The Happy Failure
(Melville); King Lear (Shakespeare);
Maid of Thllouse (Balzac); The Par-
doner's Tale (Chaucer); The Queen
of Spades (Pushkin); The Signalman
(Dickens); The Strange Bed (Collins).
SH C A
For more Information circle
No. 168 on return postal card.
Understanding Poetry 6fs MH col set
$32.50. Figures of speech, sound effect,
rhythm, stanza and verse forms.
Similes, metaphors and metonymy;
metrical foot, iambus, trochee and
dactyl; stanza, octave, sonnet. Popular
Science production. SH C Reviewed
ES AVG 9/59.
For more Information circle
No. 169 on retarn postal card.
MEDICAL & ALLIED SCIENCE
Handwashing — Aseptic Technique mp
loan CDCPHS 3%min col sale UWF.
Method of handwashing in hospital
or public health service. C A
For more Information circle
No. 170 on retarn postal card.
MUSIC: General
Adventures in Rhythm rec FOLKWAYS
10" LP $4.25. Ella Jenkins and her
rhythm workshop, descriptive text
with illustrations of drum rhythms.
TT A
For more Information circle
No. 171 on return postal card.
MUSIC: Instrumental
The B-Flat Clarinet mp McGOLD 8%
min col $90 b&w $45. Assembly and
proper care of the instrument demon-
strated by adult musician to young
student who had handled it careless-
ly. JH-A
For more Information circle
No. 17S on retarn postal card.
Beethoven: The Nine Symphonies 7 rec
COLREC 12" LP set (7) $34.98 ea
$4.98 except Symphony 8 and 9 which
come on two records $9.98. Stereo $1
per disc higher. Bruno Walter and the
Columbia Symphony Orchestra.
For more Information circle
No. 173 on return postal card.
Music of Christmas rec COLREC 12" LP
$3.98; stereo $4.98. Percy Faith and his
Orchestra.
For more Information circle
No. 174 on retarn postal card.
MUSIC: Vocal
The Grail Singers rec FOLKWAYS 12"
LP $5.95. Folk songs from Poland,
Germany, China, Uganda, South
Africa. C A
For more information circle
No. 175 on return postal card.
The Spirit of Christmas rec COLREC
12" LP $4.98; stereo $5.98. Hymns and
carols by the Mormon Tabernacle
Choir and organ.
For more information circle
No. 176 on return postal card.
So We Will Sing (Vol II) 3red BFC
12" LP $10. Second album in series
featuring fine sacred music. Pr-A.
For more Information circle
No. 177 on return postal card.
Children's Songs rec EPIC 12" LP $4.98
Vienna Choir Boys, with Helmut
Froschauer conducting the Vienna
Symphony Orchestra; sing 20 lovely
German childhood favorites. K-A.
For more Information circle
No. 178 on retarn postal card.
PHYSICAL EDUCATION & SPORTS
America's Cup Races 1958 mp AS-
SOCIATION 27^4min col loan. Try-
outs, then the finals between "Co-
lumbia" and the British challenger,
"Sceptre." A
For more Information elrele
No. 179 on retarn postal card.
Circle of Confidence mp ASSOCIATION
27i.4min col loan. Auto racing all over
the world and its contribution to
improved safety in tire building. Fire-
stone. JH-A
For more information circle
No. 180 on return postal card.
Olympic Village U.S.A. mp MODERN
15min col loan. Preparations for the
Winter Olympics at Squaw Valley,
California. Sponsored by Douglas Fir
Plywood Association. JH-A
For more information circle
No. 181 on retarn postal card.
Slalom Champs mp BRANDON lOmin
b&w apply The 25th Jubilee ski races
NATURE STORIES
for PRIMARY SCIENCE!
Young children will love these true to life
filmstrips in color. Highly recommended by
teachers for reading, nature study, and char-
acter building.
HELPFUL STORIES FOR CHILDREN
Annie lh« AnI — Betty Butterlly
Sammy Squirrel ^ Freddie Frog
Lano the Fish — Chippy Chipmunk
Write now for particulars
FILMSLIDE SERVICE
7505 Fairmount Ave . El Cerrilo 8. Calit
"FIBERBILT" CASES
"THEY LAST INDEFINITILY"
Iqvippad with steal comara, itaal card
heldar and heavy wab ftrapt.
Only original FIbarbilt Catai bear thli
Trade Mmrk
Tour Aiswrance
of flumtf Quality"
400" to 7000" Hmolt
••Id by All Leading Dealer*
Educational Screen and Audiovisual Guide— January, 1960
43
at St. Anton, in the Austrian Tyrol.
World champion skiiers in action. SH
C A
For more Information circle
No. 183 on return postal card.
Winter Olympic Playground 1960 mp
MODERN 28min col loan. Preview of
the Squaw Valley, California, games,
including action shots of some of the
skiing stars who will compete. JH-A
For more Information circle
No. 183 on return postal card.
PRIMARY GRADE: Material
An Adventure With Andy mp MH lOmin
col $125, b&w $60. Day in the life of
a baby orangutan in the New York
zoo. Pri
For more Information circle
No. 184 on return postal card.
Adventures of a Chipmunk Family mp
EBF llmin col $120; b&w $60. Growth
and activities of a chipmunk family
from early spring to the beginning
of winter. Unusual views of an under-
ground den and tunnel. Pri El.
For more Information circle
No. 185 on return postal card.
Childrens Stories of Famous Americans
6fs EBF av45fr col set $36 ea $6. Cap-
ANY FILMSTRIP CAN BE
TURNED INTO A SLIDE SET
WITH 4Q^ 2x2 ^^
SLIDE BINDERS '^
Enjoy greater flexibility,
greater freedom of choice . . .
eliminate objectionable frames!
Write today for FREE sample and
catalog describing the complete Emde\
line of slide binders for the
audio-visual teacher.
EMDE PRODUCTS ^'^X.'^.
THE OLD
ORDER AMISH
The first documentary
motion picture to be
filmed among tlie Amisli
Follt of Pennsylvania
Dutch Country, w)io live
in their own little world
characterized by bug-
gies, bonnets and
beards.
Contains numerous scenes of Amiih life. In-
cluding those inside the home and the one-
room school and at born-raisings, farmers'
morkets and get-togethers.
Amish chants, hymns ond conversotions in
Pennsylvania Dutch Dialect are incorporated in
the sound track.
"Tllo film Is •xcmllont. It Is done In a
sympathttU and discerning spirit; Its tarts
arm concrete; It gives a welt-proportioned
plcfure of Old Ordor Amish bellett and IHe-
ways."
Prof. Maurice A. Mook
Department of Sociology and Antiiropology
Pennsylvania State University
32 minutes. Junior High — Adult
Color, $225.00 Rental, $15.00
VEDO FILMS
962 E. Solisbury Court Lancaster, Penna.
tain John Smith; Ethan Allen; William
Penn; Peter Stuyvesant; Paul Revere;
John Paul Jones. Pri El
For more information circle
No. 186 on return postal card.
Tlie Lion and the Mouse mp CORONET
llmin col $110 b&w $60. Aesop's fable
in cartoon treatment shows that size
alone does not determine how help-
ful a person can be. In this version
the mouse extracts a bit of foreign
matter that got into the lion's eye. Pri
For more information circle
No. 187 on return postal card.
Prove It With a Magnifying Glass mp
FA lOmin col $110 b&w $60. To intro-
duce a young child to the scientific
method as it applies to his own life he
is given a magnifying glass with ex-
cellent result. Pri.
For more Information circle
No. 188 on return postal card.
Tlie steadfast Tin Soldier mp BRAN-
DON 14min col $160 r $9. Hans Chris-
tian Anderson fairy tale done by mov-
ing dolls. Pri-Elem.
For more Information circle
No. 189 on return postal card.
Toccata for Toy Trains mp BRANDON
lOmin col $155 r $10. Train trip re-
created by setting in motion a large
collection of beautiful old toys. Pri El
For more Information circle
No. 1!>0 on return postal card.
Wliat Plants Need For Growth mp EBF
lOmin col $120; b&w $60. Marvels of
plant growth shown in time-lapse and
ultra closeup photography; how plants
react to favorable and unfavorable
conditions of light, water, minerals, air
and warmth. Pri
For more Information circle
No. 191 on return postal card.
RELIGION & ETHICS
A Better World Begins With Me mp
METHODIST 30min col $150 r$6; b&w
$80 r $4. Teenage son of a nominally
churched family gets into trouble with
the police and brings whole family to
realization of personal and group re-
sponsibility and shared faith. JHOA
For more Information circle
No. 193 on return postal card.
The Birth of Christ rec EPIC 12" LP
$4.98; stereo $5.98. Christmas album by
the Netherlands Chamber Choir, con-
ducted by Felix de Nobel.
For more Information circle
No. 193 on return postal card.
The Christmas Riddle sfs FAMILY 35fr
12" LP 8min col $10. Eight-year-old
puzzles over Sunday School riddle
as to what is the greatest gift of all
and finds the answer — love. Pri Int
For more Information circle
No. 194 on return postal card.
Congo Close-up sfs ABS 57fr LP 12min
col. $4; without record $3. Congo peo-
ple, speaking over 200 separate lan-
guages and dialects, emerge into the
strange new world of literacy. City
and village life, new churches, literacy
work. Scripture translators. SH-A
For more Information circle
No. 195 on return postal card.
Congo Handclasp sfs ABS 57fr col LP
12min. Handling cost (user keeps) $1;
with record $1.50. Boy in Belgian
Congo tells about his family, his mis-
sion school, his Bible study, and why
it is important to bring more New
Testaments into the Congo. Pri-A
For more Information circle
No. 196 on return postal card.
The Dead Sea Scrolls and our Scrip-
tures fs UCHC 82fr col $5. Discovery,
recovery, preservation and interpre-
tation of revered manuscripts and
their meaning to Biblical scholarship.
SH-A.
For more information olrcle
No. 197 on return postal card.
The Old Order Amish mp VEDO 32min
col $225 r$15. Documentary film de-
picting the deeply religious Amish
Folk of the Pennsylvania Dutch
country; includes recordings of Amish
chants and songs. JH-A.
For more Information circle
No. 198 on return postal card.
Shadow on the Land mp UCHC 32%-
min col r $6. The family enterprise
farm and the role of the rural church
in preserving an essentially American
livelihood. Dramatized in a story that
leaves room for rewarding discussion
after showing. JH-A. ,
For more Information circle |
No. 199 on return postal card. i
Face to the Future fs UChC 58fr col
reading script $6; r $1.50. Demoralizing
effect of contract labor system in
South African mines on native culture
and family life; appraisal of the
Christian church's efforts to help the
victims. SH-A
For more Information circle
No. 200 on return postal card.
Favorite Passages From the New Testa-
ment 2rec LIBRAPHONE 2-12" 16
rpm records $9.50. Alexander Scourby
reads from the King James version.
Others in this series include A Man
Called Peter; Power of Positive
Tliinking; and many other current
and classic titles, all on 16rpm long
play records.
For more Information circle
No. 301 on return postal card.
Footsteps of Livingstone mp ABS 28min
col r $4. Excerpts from the famed ex-
plorer's diary highlight this picture of
today's pattern of change and promise
in the Congo. Pagan dances and
rituals: translation of the Scriptures
and distribution by van, colporteur
and Flying Doctor. Growth of literacy.
JH-A
For more Information circle
No. 302 on return postal card.
The Living Tree sfs WORLDWIDE 49fr
LP 14min col $10. VIH Century
missionary's encounter with pagan
high priest leads to celebration of
a Christian Christmas around the first
Christmas tree. One side of record is
for general use, the other especially
for children. K-A
For more Information circle
No. 203 on return postal card.
44
Educational Screeiv and Audiovisual Guide — January, 1960
The Lord's Prayer rec COLREC 12' LP
$4.98; stereo $5.98. Mormon Tabernacle
Choir and the Philadelphia Orchestra.
For more Information circle
No. 304 on return postal card.
Make All Things New mp METHODIST
27min b&w r $6. The role of the com-
missioned deaconess of the Methodist
Church helping to meet the needs of
the people in hospital, family relations
and church work. SH C
For more Information circle
No. 205 on return postal card.
The Ones From Oputu mp UChC 15min
b&w r $3. What contributions from
"the outsiders" have meant to a grad-
uating class at African mission school.
Spot-recorded choir music. JH-A.
For more information circle
No. 206 on return postal card.
A Pony For Christmas sfs FAMILY
37fr 12" LP lOVimin col $10. Two boys,
stepbrothers, bring peace to the heart
of a war-embittered stable owner. Pri
Int
For more Information circle
No. 207 on return postal card.
See How the Land Lies mp UChC 15min
b&w r $2. Primitive housing, bad diet
and living conditions of African na-
tives among whom missionary work
brings new ways, new hope and faith.
JH-A
For more Information circle
No. 208 on return postal card.
Stories About Our Christmas Carols sfs
FAMILY 56fr LP 14%min col $10. Be-
ginnings are traced nearly 2,0Ci0 years
back, then story is developed of four
favorites with words on screen for
group singing: "Away In a Manger;
We Three Kings of the Orient Are; O,
Come All Ye Faithful; and Silent
Night.
For more information circle
No. 209 on return postal card.
Stories About Our Christmas Traditions
sfs FAMILY 54fr 12" LP 12min $10.
As the family prepares a traditional
Christmas observance the origins and
background of tree and decorations,
evergreens, holly, mistletoe, poinset-
tias, candles, gifts, yule log and creche
as brought out. Int — A
For more Information circle
No. 210 on return postal card.
This Sustaining Bread sfs UChC 72fr
LP col r $2.50; sale with script only,
$6, requires choric choir of three
readers. Bread as symbol of Jesus
Christ and of the brotherhood of
man. Prepared for use with mission-
ary theme "The Church's Mission in
Town and Country."
For more information circle
No. 211 on return postal card.
When Jesus Was Bom 4sfs FAMILY
20-24fr two 7" 33.3 rpm records 4min
ea col Kit (4 sfs) $19.50. Titles: Jesus
U Bom; The Shepherds' Visit; The
Wise Men Bring Gifts; Growing TJp
In Nazareth. K Pri
For more information circle
No. 212 on return postal card.
SCIENCE: Biology & Physiology
Circulation — Why and How mp C-W 10
min col $110; b&w $60. The body cells'
need for food and oxygen, rest, exer-
cise, waste disposal — and the role of
the circulatory system, heart, veins,
arteries, capillaries, lungs. JH SH
For more information circle
No. 213 on return postal card.
Darwin Discovers Nature's Plan fs LIFE
col $6 (lecture notebook). Life of
Darwin, his books, "Origin of the
Species" and trip around the world.
JH SH
For more Information circle
No. 214 on return postal card.
The Enchanted Isles — The Galapagos
fs LIFE col $6 (lecture notebook).
Darwin's visit to this "living labora-
tory of evolution" and a revisit 123
years later. JH SH
For more Information circle
No. 215 on return postal card.
How Seeds Are Scattered mo MH 10
min, col $125, b&w $60. The many
ways in which seeds are dispersed by
wind, water and animals. EL JH
For more Information circle
No. 216 on return postal card.
How To Collect and Preserve Plants mp
ILLNAHIST 13%min col loan on 38c
prepaid postage and insurance. Tech-
niques and equipment needed for a
beginners' plant collection; classifica-
tion; mounting of specimens. SH
For more information circle
No. 217 on return postal card.
Seasonal Changes in Plants mp MH 11
min col $125; b&w $60. Why and how
plants change with the seasons — an-
nuals, biennials, perennials. EL JH
For more Information circle
No. 218 on return postal card.
Spider Engineers mp MOODY 15min col
The Orb-weaver, the Diving Spider
and the Trapdoor Spider demonstrate
the skill and versatility of their
species. Part of "Science Concepts"
series. Int JH SH
For more information circle
No. 219 on return postal card.
SCIENCE: General
Adventures in Science: The Size of
Things mp FA lOmin col $110 b&w
$60. The relationships of size, bulk,
weight and strength interestingly pic-
tured and discussed in terms of a
mouse or a beetle enlarged to the size
of a man. JH SH
For more information circle
No. 220 on return postal card.
Aristotle and the Scientific Method mp
CORONET ISMsmin col $137.50 b&w
$75. Departing from Plato's ideas,
Aristotle observes, experiments, classi-
fies, generalizes on basis of experi-
ence; the scientific method; founda-
tions for such sciences as botany and
zoology. JH SH
For more Information circle
No. 221 on return postal card.
Black Patch mp BRANDON 18min b&w
$95 r $5. A little mountain goat grows
up to lead his herd against the dan-
gers of wolves and human hunters in
the Tian-Shan Range in Central Asia.
Survival in stern habitat, conservation,
respect for courage and resourceful-
ness of wildlife. Eval. ESAVG, EFLA.
Pri-A
For more information circle
No. 222 on return postal card.
Explaining Matter: Molecules in Motion
mp EBF llmin col $120 b&w $60.
Relates the characteristics of solids,
liquids and gases to molecular motion.
Uses materials common to everyday
experience of the students, plus ani-
mation to explain more complex ideas.
JH Reviewed ESAVG 9/59
For more information circle
No. 223 on return postal card.
Fire Magic mp IDEAL 12%min col loan.
Science Show of the late Dr. Llewel-
lyn Heard preserved on film. The fire
"triangle" (fuel, oxygen, kindling
temperature); types of combustion
and how they are harnessed to per-
form useful tasks. SH C (Midwest)
For more Information circle
No. 224 on return postal card.
Fundamentals of Science — Grades 3 and
4 9fs EYEGATE col $25. A Visit to
a Weather Station; Weather Maps and
Forecasting; Living Things Need
Food; Our Earth Is Part of the Solar
System; Simple Machines; Messages
Travel and Are Recorded.
For more Information circle
No. 225 on return postal card.
Galileo mp CORONET 13%min col
$137.50 b&w $75. The struggle for the
right of the scientist to question tradi-
ETHNIC
FILM
LIBRARY
The Many-Colored Paper Brilliant dyes make fan-
tostically beautiful Christmas wrappings out of
ordinary newspaper. Fascinating family or clait-
room art project. Produced by Pete and Toihl
Seeger. 13 min. color (175; rental $15. Brochure
included.
IMI!iV<IJHl IJJJUJtH
117 W. 46lh St., Now York, N. Y.
: CONTEMPORARY FILMS :
PRESENTS
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DONG KINGMAN— Color. 15 min.
PICASSO — Color. 50 min.
THE TITAN (Michoelongelol — 67 min.
RENOIR— Color. 23 min.
HENRY MOORE — 26 min.
INK AND RICE PAPER— Color. 16 min.
SEVEN GUIDEPOSTS TO GOOD DESIGN — Color.
THE LONDON OF WILLIAM HOGARTH
B. & W. 30 min.
Send for complete cotologw*
CONTEMPORARY FILMS, Inc.
Dept. AEB — 267 Weil 25ll< St.,
New Yorli 1, N. Y. Tel: ORegon 5-7220
MIDWEST OFFICE: 614 Dovii Street
c .t.s- III. Tol: OAvii 8-2411=^
Edlc.\tional Scree.\ and Audiovisual Guide — JA^UARY, 1960
45
tion. Disproves Aristotle, confirms
Copernicus, by experiment and dem-
onstration. JH SH
For more information circle
No. 228 on return postal card.
General Science si CREATIVE VISU-
UALS col apply. Fifty slides with 102
progressive overlays on astronomy,
anatomy, meteorology, Electricity,
Botany, the Atom. On 8" x 10" color-
impregnated plastic sheets for over-
head projector. SH
For more Information circle
No. 227 on retorn postal card.
Isaac Newton mp CORONET 13%min
col $137.50 b&w $75. Researches in the
binomial theorem, . differential and
integral calculus, theory of light, law
of gravitation, and laws of motion dra-
matically reenacted; the impact of
Newton's genius on physical science
and mathematics. JR SH
For more Information circle
No. 228 on return postal card.
What's Inside the Earth mp FA ISmin
col $135 b&w $70. Wells, mines, vol-
canoes, seismographs; crust, mantle,
core. Elem JH.
For more Information circle
No. 229 on return postal card.
The Wonder World of Science (For
Grade 5) 12fs SCRIBNERS col. Titles:
Soil for Plants; Nongreen Plants;
Keeping Correct Time; Exploring the
Rocks Around Us; Exploring Matter;
TALK rr*« TMT iCREIN
TYPEWtlTTEN MESSAGES
RADIOUAT SLIDES
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by using
RADIO-MATS
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233 Ookridgo Blvd., Da
New Duplex 2x2.
Photo & Theotr*
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SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
BI0106Y
ATOMIC ENERGY
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Bex 599E
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For Teachers ot
SOCIAL STUDIES.
GEOGRAPHY,
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and others
FILMS FROM
FOR RENTAL OR PURCHASE
A wide choice of sound films in color and
black & white , about the fascinating land
"Down Under." Free illustrated cataloE
AUSTRALIAN NEWS & INFORMATION BUREAU
630 FiHh Ave., Suite 414 • New York 20, N. Y.
llliisli'iitvd ^himphlels inid brochines alio atailablt
Air, Our Ever-Present Servant; Why
Winds Blow; Why an Airplane Flies;
How Did Our Solar System Begin?;
Natural and Man-Made Moons; What
Will Hatch from That Egg?; Mineral
Riches of America. Int.
For more Information circle
No. 230 on return postal card.
The Wonder world of Science (For
Grade 6) 12fs SCRIBNERS col. Titles:
New and Old Ways of Preserving
Food; Let's Build a Weather Station;
Exploring Storms; Exploring Mag-
netism; Electromagnetism at Work;
Producing Electricity; Electricity at
Home; Making Music with Wind and
String; Exploring the Sky; Sunset and
Eclipse; The Doctor Examines You;
Weapons Against Disease. Int. JH
For more Information circle
No. 231 on return postal card.
SCIENCE: Physics & Chemistry
Chemical Change mp MH 12min col
$140; b&w $70. Difference between
chemical and physical change; tests
used by chemists. EL JH
For more Information circle
No. 232 on return postal card.
Space and the Atom lOfs EBF col set
$60 ea $6. Adapted from the Walt
Disney motion pictures showing man's
flight into space. Reviewed ESAVG
11/59. JH SH
For more information circle
No. 233 on return postal card.
SOCIAL PROBLEMS
Accent On Abilities fs POCKET 78fr col
$6. Severely handicapped men and
•women helped into highly skilled
jobs; post-rehabilitation return to
competitive labor market. SH C A
For more information circle
No. 234 on return postal card.
Heart of the Neighborhood mp METHO-
DIST 29min col r $8 b&w r $4. The
work of the Marcy Center in the heart
of Chicago's North Lawndale section.
A light-fingered teen-ager and his
hanger-on are featured. All-age inter-
racial program includes nursery
school, craft classes, clubs, teen-age
socials, parents' groups and Block
Clubs. SH C A
For more Information circle
No. 235 on retorn postal card.
This Is My Friend mp CCWD 28min
b&w $125 r $5. Alone, without family
or friends, 83-year-old recluse is
brought back into contact with the
world through the sympathetic efforts
of a volunteer "Friendly Visitor" sent
by the county Welfare Department.
SH C A
For more Information circle
No. 2.S6 on return postal card.
Women, Unite! fs POCKET 52fr col $5.
The work of the National Council
of Negro Women on local and national
field. A
For more information circle
No. 237 on return postal card.
SOCIAL STUDIES: Economics
Adventuring; in Conservation mp INDI-
ANA ?min col $150; b&w $75. Boys
and girls learn campcraft and conser-
vation. JH
For more information circle
No. 2.S8 on return postal card.
China Under Communism mp EBF 22
min col $240; b&w $120. Foreign Cor-
respondent John Strohm's 1958 trip
of 7,500 miles — "the story of the awak-
ening giant, reaching out to embrace
the world." JH-C A
For more Information circle
No. 239 on return postal card.
Christmas on Grandfather's Farm (new
short version) mp CORONET 13^4min.
col $137.50 b&w $75. The longer (22
minute) version is also available, col
$220 b&w $120. Americana 1890.
Sleighride to the big farmhouse. A
truly festive family gathering. Pri-A
For more Information circle
No. 240 on return postal card.
Destination Earth mp IDEAL 14min col
loan (Midwest) . Fantasy of life under
a dictatorship on a planet without oil.
SH C
For more information circle
No. 241 on return postal card.
Life Then and Now in the United States
18fs EBF av43fr col set $108 ea $6.
People, resources, problems and social
interelationships in 18 regions of the
United States chosen for their imique
historical-economic significance. For-
merly distributed by Silver Burdett.
Int JH
For more information circle
No. 242 on return postal card.
Our Part In Conservation mp MH llmin
col $125; b&w $65. Two children get
some first hand lessons in conserva-
tion as their family moves out into the
suburbs — and deepen this knowledge
as they study at school. Grades 3 and
4.
For more Information circle
No. 243 on return postal card.
The Twentieth Century 50mp PRU-
. .DENTIAL 30min (some 60min) con-
sult local agents concerning loan.
Documentaries on social studies topics
telecast by CBS.
For more information circle
No. 244 on return postal card.
SOCIAL STUDIES: Georgraphy, Travel
The Arctic— Islands of the Frozen Sea
mp EBF 30min b&w $165. Actual ac-
counts from the log-books of famous
explorers feature the narration; the
frozen wastes of the Queen Elizabeth
Islands reveal an unexpected abund-
ance of life. El JH SH C A
For more information circle
No. 245 on return postal card.
\
Audiovisual kits fs and materials ICF
catalogs available free on collections
of materials on Turkey, Pakistan,
Iran, Afghanistan and Yugoslavia. ,
For more Information circle I
No. 246 on return postal card. "
The Family of Monsieur Rene' mp
FRITH 16min col $130. Upper middle
class family life in southern France.
Father a school supervisor, mother a
teacher. Son, 18, flies a plane; daugh-
ter, in 2600 student high school, rides
46
Educational Screen and Audiovisual Guide— January, 1960
jumping horses. Harbor scenes, beach
party, public buildings of Perpignan.
SH
For more Information circle
No, 247 on return postal card.
Hawaii— The Fiftieth State mp EBF
17min col $180 b&w $90. The islands'
origin, climate, resources, people,
major industries, schools, strategic
defense position. Evaluated ESAVG
11/59. JH SH
For more Information circle
No. 248 on return postal card.
turalists explore little known region
in Far East, seeking medicinal plants;
closeups of animal and reptile life.
JH SH C A
For more Information cirele
No. S56 on return postal eard.
The British Isles 5fs JAM col set (5)
$25.95, indiv $5.75. Titles: Great
Britain, The Land and Farming; . . .
Industrial Country; . . . Past and
Present; . . . London; Ireland. El JH.
For more information circle
No. 257 on return postal card.
Leaders of America (series) 6fs EBF av
52fr b&w set (6) $18; ea $3. Tities
Lincoln, Jackson, Lafayette, Webster,
Calhoun, John Quincy Adams. El JH
SH
For more information circle
No. 265 on return postal card.
Man of the Century: ChurchUl mp MH
56min b&w $250. CBS broadcast on
"Twentieth Century" series, Oct. 20,
1957. SH C A
For more Information circle
No. 266 on return postal card.
Iron Curtain Lands mp GROVER-JEN-
NINGS 20min col. A revised (1950)
edition. Soviet Union and satellite
nations in the post-Stalin era. JH-C
For more Information circle
No. 249 on return postal card.
Let's visit Africa film-disc TRAFCO-
CAL $265. 2 "Viewmaster" cardboard
discs each with 14 frames (16mm) col;
file-folder guide. Main emphasis is on
rural life and on influence of schools,
churches (Protestant) and hospitals.
Pri-JH In same series, Japan, Alaska,
Mexico.
For more information circle
No. 250 on return postal card.
Peru: People of the Andes mp EBF 16
min col $180; b&w $90. Life in the
colorful Chincheros Valley, near the
walled city of Cuzko. A self-contained
Indian village contrasted with the
tene-farmer hacienda economy. Eco-
nomic progress reflected in new min-
ing and transporation improvements,
and in the modern capital, Lima. El
JH SH A
For more information circle
No. 251 on return postal card.
The Revolution of Expectations sfs
LIFE 107fr col 10" LP $7.50. Advances
to higher living standards and indi-
vidual freedom by the world's peo-
ples. SH C A
For more information circle
No. 252 on return postal card.
Satellite Globe RAND McNALLY 12"
globe with orbit ring. $14.95. Permits
plotting of paths of satellites around
the earth, based on angle of launching.
Miles, degrees and hours calibrations
for earth measurements.
For more Information circle
No, 2.58 on return postal card.
St. Lawrence Seaway 2fs VEC b&w ea
$3.75. Titles: I: Natural Obstacles, II:
Building the Seaway, JH Reviewed
ESAVG 9/59.
For more information circle
No. 254 on return postal card.
Two Arab Boys of Tanker, Morocco mp
FRITH IBmin col $138. The boys, 17
and 15, go to school, rojim the native
as well as the European city, go out
into the country and see working
camels and Roman ruins, attend the
departure for the annual pilgrimage
to Mecca. JH SH
For more information circle
No. 255 on return postal card.
USSR — The Slkhote-AUne Mountoins
mp BRANDON 20 min col r $7.50. Na-
Hawall — USA (Revised) 5sf s FH 200fr
two 10" LP. Guides. Set (5 and 2 rec)
$29.95, less rec $25. Indiv @ $6. Titles:
Hawaii — Before the White Man;
Monarchy to U.S. Territory; Hono-
lulu; How y-TvM Earns I':j Living;
People and Customs. Narration by
Kani Evans, Hawaiian lecturer. JH-A.
For more Information circle
No. 258 on return postal card.
SOCIAL STUDIES
History & Anthropology
The Ages of Time mp ASSOCIATION
23min col loan. Man's progress in tell-
ing time, from Egyptian astronomy to
electric clocks. JH
For more information circle
No. 259 on return postal card.
American Indian Cultures — Plains and
Woodlands 6fs EBF av52fr col set $36
ea $6. Titles: The Boyhood of Lone
Raven; The Manhood of Little Coyote;
The Young Manhood of Quick Otter;
The Travels of Quick Otter; Flamingo,
Princess of the Natchez; The Jour-
ney of the Flamingo Princess. Int
For more Information circle
No. 260 on return postal card.
American Patriots 6fs EBF avSOfr col
set $36 ea $6. Nathan Hale, Patrick
Henry; Betsy Ross; Francis Scott Key;
George Rogers Clark; Commodore
Perry. Int
For more Information circle
No. 261 on return postal card.
Builders of America (series) Sfs EBF
av 52fr, b&w, set boxed (8) $24, ea $3.
Daniel Boone; Lewis and Clark, Eli
Whitney, Andrew Carnegie, John C.
Fremont, Horace Mann, Susan B.
Anthony, Booker T. Washington. El
JH SH
For more information circle
No. 262 on return postal card.
Colonial Virginia (series) fs COLWIL
col $5 with guide. Titles: Plantation
Life in Colonial Virginia; The Planter
Statesmen of Colonial Virginia; Cook-
ing in Colonial Days; Independence in
the Making; The Craftsman in Colo-
nial Virginia. JH-C
For more information circle
No. 263 on return postal card.
How the West Was Won 4fs LIFE col
si (No script) set $20; ea $6. Titles:
Trail Blazers and Indians; Covered
Wagon Days; Toward Statehood; Cow-
boys, Homesteaders and Outlaws. JH
For more information circle
No. 264 on return poital card.
Educational Screen and Audiovisual Guide— January. 1960
Our Presidents I 9fs EYEGATE col set
$25 with guide; Lincoln strip from
Civil War set add $2.50. George Wash-
ington through Chester A. Arthur.
El JH.
For more Information circle
No. 267 on return postal card.
Patriotic Holidays 6fs EBF avSOfr col
set $36 ea $6. Titles: Lincoln's Birth-
day; Washington's Birthday; Memorial
Day; Independence Day; Columbus
Day; Thanksgiving Day. Int.
For more information circle
No. 268 on return postal card.
Settling the New World 6fs EBF av49fr
col set (6) $36 ea $6. Titles: Spanish
Colonization; French Colonization;
New England Colonization; The Mid-
dle Colonies; The Southern Colonies;
Colonial Government. JH SH
For more information circle
No. 269 on return postal card.
The Vikings — Life and Conquests mp
EBF 17min col $180; b&w $90. Film
follows Viking raids, influence on
areas invaded, and counter-influence
on their own culture. Produced in
Norway. Int. JH SH
For more Information circle
No. 270 on return postal card.
Man and His Fight for Freedom Sfs
EBF av 45fr col set (8) $48 ea $6.
Titles: Man's Origins; Man Learns to
Conmiunicate; Man, Builder of Cities;
Man's Commerce; Man the Law-
maker; Man the Laborer; Man's
Governments; Man's Search for
Liberty. SH C A.
For more Information circle
No. 271 on return postal card.
STUDY SKILL
The Chinese Village mp COLWIL $S0
r $3. Story of a tiny village's trans-
formation from a place of evil into
one of eternal happiness, told in f ilm-
ograph technique from the ISth cen-
tury handpainted wallpaper in the
Governor's Palace at Williamsburg.
JH-C
For more information circle
No. 272 on return postal card.
Rawhide No. 3 rec FOLKWAYS 12"
LP $5.95. Satire of wide variety of
topic, e. g. "University for Soap Serial
Writers"; conceived and told by Max
Ferguson who plays all the characters.
SH C A
For more Information circle
No. 273 on return postal card.
47
m fILM DOClOflS"
SPECIALISTS
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Send for Kit of A-V Ideas
POLACOAT, INC. Z" A^r om:*""
MISCELLANEOUS
Visual Words, Brief, $1. Thoughtforming
Manual, Visually Kinetic Method, $2.
Thoughtforming Screen Exercise, 25
cents. All mimeo, ppd., guaranteed.
Sensitron System, Box 1126, St.
Augustine, Florida.
NEW PUBLICATIONS
Ampex Headlines. New house organ's
first story tells of new educational
network. AMPEX.
For more Information circle
No. 274 on return postal card.
Checklist of Prize Winning Films. More
than 60 new titles from many coun-
tries. Free. BRANDON.
For more Information circle
No. 275 on return postal card.
Children's Films describes 10 award-
winning and highly evaluated films
(EFLA etc) 12pp free. BRANDON.
For more Information circle
No. 376 on return postal card.
Classroom Films of Quality. Novel, ex-
ceptionally eye-catching catalog for-
mat. FA
For more Information circle
No. 277 on return postal card.
College Teaching By Television. 234pp
$4. American Council on Education,
1785 Massachusetts Ave., NW, Wash-
ington 6, D. C.
For more information circle
No. 378 on return postal card.
The Complete Technique of Making
Films: P. Monier. In this British-
printed work French author takes the
reader from one step beyond the
manufacturers' instruction book to a
finished, sounded film. Editing, titling,
special effects are explained. Many
drawings, diagrams, tables. 304p. $6.
MACMILLAN.
For more Information circle
No. 279 on return postal card.
Desk-top Copying Machines. File folder
catalog describes eight models.
CORMAC.
For more Information circle
No. 280 on return postal card.
Educational Television Today. 16pp.
Free. ETVRC
For more Information circle
No. 281 on return postal card.
Entertainment Features 1960. Catalog,
65pp, lists many new features, some in
Cinemascope. Titles include "A Night
to Remember," "Imitation of Life,"
"A Tale of Two Cities." XJWF
For more Information circle
No, 282 on return postal card.
Filmstrip Catalog listing over 1500 titles
including Young America and Popular
Science lines. MH
For more Information circle
No. 283 on return postal card.
Filter Manual. 24pp. Free. Data on and
uses of filters, closeup auxiliary
lenses and other accessories for color
and monochrome. TIFFEN.
For more Information circle
No, 284 on return postal card.
Phonograph Records for Classroom ant
Library. 1960 edition. Lists, describe;
and prices hundreds of records b;
subject area and grade level. 40pi
free. ERS.
For more Information circle
No. 285 on return postal card.
Photography at Mid-Centnry, will con^
tain more than 100 reproductions o:
photographs shown in the 10th anni-
versary exhibition opening Nov. 10
1959, at the George Eastman House
Rochester, N. Y. Soft bound, lOOpp
8%xll, $2.50.
For more information circle
No. 286 on return postal card.
Primer of Lamps and Lighting: Willard
Allphin. Designed for "the practical
man, electrical contractor . . . archi-
tect, electrical engineer". 224 pp $10,
incl slide rule in back pocket of cover
for ready calculation of Lumen and
other formulas. CHILTON.
For more Information circle
No. 287 on return postal card. J
Understanding Transistors: Milton S.
Kiver, 64pp, over 50 diagrams and
illustrations. 50 cents. ALLIED.
For more information circle
No. 288 on return postal card.
Vertical Blinds as Window Coverings.
Pamphlet, free, deals with A-V
blinds, light control, heat reflectivity,
ventilating, maintenance costs.
VERTBLIND.
For more information circle
No. 289 on return postal card.
Free and Inexpensive Teaching Aids for
Science Education: Muriel Beuschlein.
Over 1000 pamphlets, charts, etc. list-
ed with sources and costs. Elementary
and Secondary — 75 subject areas. 71pp
25c. Chicago Teachers College, 6800
Stewart Ave., Chicago 20.
For more information circle
No. 290 on return postal card.
The Handling, Repair, and Storage of
16mm Films (revised) llpp Kodak
pamphlet D-23. Free. EK
For more information circle
No. 291 on return postal card.
How To Get the Most Out of Tape Re-
cording: Lee Sheridan. Offers 101 uses,
many novel applications, detailed de-
scription of more than a score of lead-
ing make, adaptation for stereo, do-it-
yourself kits, editing and splicing.
128pp $1, ROBINS.
For more information circle
No, 292 on return postal card.
Indiana University 1960 Film Catalog
lists 6,000 films, replaces 1956 edition
and its three supplements, 664 pages.
Grade- and subject-matter supple-
ments will give teachers and others
48
Educational Screen and Audiovisual Guide — January. 1960
using films specific lists suited to de-
fined areas.
For more Information circle
No. Z93 on rctnrn postal card.
International Film Catalog No. 26 lists
approximately 500 films from 20 coun-
tries, more than 60 new, including
Richard III; Ivan the Terrible; The
Red Balloon. 26th Anniversary Edi-
tion, 164pp price $1 (refunded on first
rental order). BRANDON.
For more Information circle
No. 294 on retorn postal card.
Materials List for Foreign Lianguage
Teachers. 50 cents. Modern Language
Association, 70 Fifth Ave., New York
11, N. Y.
For more information circle
No. 295 on return postal card.
The Microphone in Public Address.
Types, placement, tips on using. Free.
SHURE.
For more Information circle
No. 296 on return postal card.
150 audio accessories are described in a
new brochure. Free. ROBINS.
For more Information circle
No. 297 on return postal card.
Photo Equipment 62nd Annual Catalog.
128pp free. Most useful reference work
and buyer's guide to everything photo-
graphic. B&J
For more Information circle
No. 29S on return postal card.
Physical Sciences Catalog describing
over 300 exclusive products used in
the physical sciences, from optical
benches to electron impact tubes.
112pp. Quarterly supplements. Re-
quests on letterhead to: The Ealing
Corporation, 33 University Road,
Cambridge 38, Mass.
For more Information circle
No. 299 on return postal card.
Pictures Tell Your Story, Daniel J.
Ransohoff; 52pp, 9% x 11, $1.84 post-
paid. Sources, use, costs, more than 100
pictures. National Publicity Council
for Health and Welfare Services, Inc.,
257 Fourth Ave., New York 10, N. Y.
For more Information circle
No. 300 on return postal card.
Proceedings of the NBA Seminar on the
Role of Television in Instruction, un-
abridged, mimeographed, 116pp, $1.
Also: Television in Instruction — an
Appraisal, same seminar, 24pp $1.
DAVI.
For more Information circle
No. 301 on return postal card.
[Radio-Electronic Catalog 1960. Annual
(24th) edition, 170,000 standard stock
items from 350 manufacturers, ar-
ranged under 28 product sections. 1551
pages; 12,500 illustrations. UNCAT.
For more Information circle
No. 302 on return postal card.
Science and Mathematics Films for
Schools. Catalog. 16pp. Free. MH
For more information circle
No. 303 on return postal card.
Scripture Literature and Audio Visual
Aids. New catalog of the American
Bible Society. 16pp free. Novel format
binds two die-cut self-mailer order
blanks at the center fold. Lists seven
motion pictures and many filmstrips,
as well as literature, charts, etc. ABS
For more information circle
No. 304 on return postal card.
Selected Motion Pictures. 1950-60 catalog
of free and rental films. 44pp free.
ASSOCIATION.
For more information circle
No. 305 on return postal card.
Startech Notes. Experimentally tested
guidance in the use of the EK "Star-
tech" camera especially for closeup
work in the medical and allied sci-
ences. Mineo. Free. IPIC
For more Information circle
No. 306 on return postal card.
Tapes for Teaching Catalog supplement
for 1960. 75pp mimeo. Lists hundreds
of subjects on which copy service is
offered. State Dept. of Education, At-
lanta. Ga.
For more Information circle
No. 307 on return postal card.
Ten New Film Study Guides in
tabbed manilla file folder. EBF
For more Information circle
No. 308 on return postal card.
Traveling Exhibition Service. Brochures
describing 29 "Childrens Art" and
"Design and Crafts" exhibitions cur-
rently available, at rentals of from
$35 to $1200, weight and display space
required is indicated. The Smith-
sonian Institution Traveling Exhibi-
tion Service, Washington 25, D. C.
For more Information circle
No. 309 on return postal card.
Understanding Chemistry: Lawrence P.
Lessing, popular historical approach
tells what the science is aU about.
Numerous diagrams would make good
overhead demonstration material. 192
pp. Hard covers $3.50; paper back
(Mentor) 50c. NALWL.
For more information circle
No. 310 on return postal card.
Visualboard Cut-Outs. Feltboards, in-
cluding music, map, baseball and foot-
ball field, etc., backgrounds, many cut-
outs and guides to effective use. 64pp.
50c. VISPEC.
For more Information circle
No. 311 on return postal card.
Advertisement
HELPFUL BOOKS
THE AUDIO - VISUAL EQUIPMENT
MANUAL. By Jamot D. Finn. Publishad
under th« general editorihip of Edgar
Dale. 384 pp. 1400 Illustrations.
Henry Holt and Co., 383 Madison
Ave., New York 17, N. Y.
$15.00.
AUDIO - VISUAL MATERIALS: THEIR
NATURE AND USE. Revised EdiHon
By Walter Arno Wittlch and Charles
F. Schuller. 570 pp. 249 Illustrations
14 Color Plates. Harper & Brothers
49 E. 33rd St., New York 16, N. Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN TEACH-
ING: REVISED AND ENLARGED. By
Edgar Dale. 544 pp. Illustrated; and
with 49 full-color plates. Henry Holt
and Co., 383 Madison Ave., New York
17, N. Y. $7.75.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
piled and Edited by Walter A. Wittlch,
Ph.D., and Gertie Hanson Halsted,
M. A. Fifth Annual Edition. 1959.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Complied and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowl-
kes. 19th Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study In
Photoplay Appreciation. By William
Lewin and Alexander Frazler. Illus-
trated. Educational & Recreational
Guides, Inc., 10 Brainerd Road, Sum-
mit, New Jersey. $3.95 on approval.
Educational Screen and Audiovisual Guide— .Ianu art. 1960
49
Trade News
Catalogs on Microfilm
The missiles and aircraft industry re-
portedly will save in excess of $60 mil-
lion a year by use of microfilm catalogs
of engineering specifications on all types
of components and materials used by
manufacturers and designers in that
field. The Rogers Publishing Company,
Englewood, Colo., has copyrighted for
that industry a "product index" which
is shown on an Eastman Recordak read-
er. Similar files are to be completed
during 1960 for four other industries.
Expansion and proliferation in the
audiovisual industry has long reached a
point where preparation and consulting
of conventional product catalogs is a
frustrating experience. It is question-
able whether data on many thousands
of items from many hundreds of sources
and applied in tens of thousands of dif-
fering situations of subject area, grade
level, purpose and other utilization fac-
tors, can possibly be frozen into fixed
film rolls. An audiovisual equipment
and materials file by its very nature
must be fluid and readily accommodat-
ing to new materials, sources and appli-
cations. It is not too clear just how this
has been solved in the aircraft-missile
instance. Perhaps some adaptation of
the microcard might help or at least,
as a stop-gap, greater standardization
of catalog and new product announce-
ments such as has been largely achieved
TWO WAY
POWER DRIVEN FILM REWIND
^^3
Double your film inspection with less ef-
fortl Modernize with the proven motor-
driven FOSTER REWIND — winds both to
the left and right under motor power.
Easy to use foot pedal controls both di-
rection ond speed of reels (up to 875
rpm). Both hands free for inspection and
quick splicing. Capacity to 2000 foot
reels. Heavy duty motor — simple design
— and rugged construction assure main-
tenance free operation. Rewinds 16mm —
35mm — 8mm motion picture film.
Write for details and Special Trial Plans.
htermt'mal Tilm Uureau Jhc.
57 E. Jackson Blvd. Chicago 4, III.
Rogers' "Product Index"
in the school supplies industry. The
8%xll format has become pretty well
standardized in film and AV equipment
catalogs. And standardized punching to
fit some sort of efficient expandable
binder and a good comprehensive index-
ing service would be a big step ahead
for consumer and distributor alike.
There have been composite film catalog
projects in the past but none seem to
have clicked. Solutions, anyone?
BFC-NCC in New Home
The National Council of Churches'
Broadcasting and Film Commission as
well as its Department of Audiovisual
and Broadcasting Education are among
the 118 program and operational units
now housed on four entire floors of the
new Interchurch Center at 4T5 Riverside
Drive, New York 27, N. Y.
Association of Cinema
Laboratories
"Fair Trade Practices for Motion Pic-
ture Laboratories" is one of the first
committee studies to be made in the
recently formed trade association, ac-
cording to Herbert Pilzer, executive
coordinator. The officers include Kern
Moyse, treasurer; George Colburn, pres-
ident; Dudley Spruill, secretary; Carle-
ton Hunt, vice-president.
120 Biology Film Course
The American Institute of Biological
Sciences, composed of 45 professional
societies which represent 80,000 biolo-
gists, has designated Dr. H. Burr Roney
of the University of Houston as project
director and principal teacher in a series
of 120 instructional motion pictures.
The films are to be produced by the
Calvin Company and distributed by
McGraw-HUl.
Adapts Standard Projector
to TV
The Kodak Research Laboratories an-
nounce the adaptation of the standard
35mm projector movement to match the
Vidicon tube by alternately speeding
up and slowing the Geneva movement,
"riie development, by Dr. Jasper S.
Chandler, costs only a fraction of the
price of the more complex systems now
in use, prevents flicker and produces
very little additional noise or stress on
the film.
Kids Track Satellites
An impressive visual demonstration of
the fact that 7th graders of today have
to (and do) learn more than their dad-
dies did at college is contained in a
"Satellite Tracker" wall chart and ac-
cessories, sold for $2 by Research Pub-
lications, Inc., 1687 Laurel, San Carli
Cal.
I
LIFE Filmstrips to EBF
Life magazine filmstrips, 110 thus far
produced, will be distributed through
Encyclopaedia Britannica Films. Re-
prints from the magazine are available
with many of the strips as supplemen-
tary material.
Eight Years Yoimg
"This Is The Life," religious television
film series produced by Family Films
for the Lutheran Church — Missouri Syn-
od, is celebrating its 8th anniversary.
Dr. H. W. Gockel, religious director of
the series, was joined in a cake-cutting
ceremony by "Buffalo Bob" Smith,
children's idol on the "Howdy Doody"
television program, who is to portray a
serious adult role in "This Is The Life"
episodes to be shown next fall.
Dr. Gockel and "Buffalo Bob"
NAVA Trade Show
August 6-9, 1960, are the dates. Hotel
Morrison, Chicago, the place. The 170
booths are priced from $246 to $365.
Previous exhibitors have priority on
space and a waiting list of new firms
wanting in assures an early, complete
sell-out. according to Don White, execu-
tive vice-president National Audio Vis-
ual Association, Fairfax, Va.
Fitting Memorial
The Jam Handy Organization marks
the recent death of its treasurer, Allan
Gedelman, with a special 8-page issue of
Closeups, its house organ. In it the firm's
founder, Jamison Handy, and others pen
tributes that are rich in human under-
standing. Gedelman, 54, had been with
the firm for nearly 30 years.
50
Educational Screen and Audiovisual Guide — January, 1960
Directory of Sources and Materials
Listed on pages 39-49
ABS — American Bible Society. AV
Dept., 440 Fourth Ave., New York 16,
N. Y.
AIA — American Institute of Architects,
1735 New York Ave. NW, Washing-
ton, D. C.
ALLIED Radio Corp., 100 N. Western
Ave., Chicago 80, 111.
AMERICAN Council on Education. 1785
Massachusetts Ave. NW, Washington
6, D. C.
AMPCORP— Amplifier Corp. of Ameri-
ca. 398 Broadway. New York 13. N. Y.
AMPEX Audio, Inc., 1020 Kifer Rd.,
Sunnyvale. Calif.
ASSOCIATION Films, Inc., 347 Madison
Ave.. New York 17, N. Y.
BESELER Co., Charles. 211 S. 18th St..
East Orange, N. J.
BFC — Broadcasting and Film Commis-
sion, National Council of Churches of
Christ in the USA. 475 Riverside Dr.,
New York 27, N. Y.
BRANDON Films Inc.. 200 W. 57th St..
New York 19. N. Y.
B&J— Burke & James, Inc., 321 S. Wa-
bash Ave., Chicago 4, III.
CAMART— Camera Mart, Inc.. 1845
Broadway, New York. N. Y.
CCWD— Cook County Welfare Dept.,
160 N. LaSalle St., Chicago 1, III.
CETEC Electronics Corp., 1400 Indus-
trial Way. Redwood City, Calif.
CHICAGO Teachers College, 6800 Stew-
art Ave., Chicago 20, 111.
C-W— Churchill-Wexler Film Produc-
tions, 801 N. Seward St., Los An-
geles 38, Calif.
CLASEX— Film Classics Exchange, 1977
Vermont Ave,. Los Angeles 7, Calif.
COLORTRAN— Natural Lighting Corp.,
630 S. Flower St., Burbank, Calif.
COLWII^Colonial Williamsburg, Film
Distr. Office. Williamsburg. Va.
CONSOLIDATED Film Industries, 959
Seward St., Hollywood 38, Calif.
CORMAC Photocopy Corp., 80 Fifth
Ave., New York 11, N. Y.
CORONET Films, 65 E. South Water
St., Chicago 1, 111.
CREATIVE VISUALS, Co. 2020% Far-
rington St., Dallas 7, Texas.
DA-LITE Screen Co., Inc., Warsaw, Ind.
DA VI— Dept. of Audio-Visual Instruc-
tion, NEA, 1201 16th St. NW, Wash-
ington 6, D. C.
EALING Corp., The, 33 University Rd.,
Cambridge 38, Mass.
EASTMAN House, George, Rochester,
N. Y.
EBF— Encyclopaedia Britannica Films,
Inc., 1150 Wilmette Ave., Wilmette,
111.
EPIC Records, 799 Seventh Ave., New
York 19, N. Y.
ERS— Educational Record Sales, 153
Chambers St., New York 7, N. Y.
ETVRC— Educational Television & Ra-
dio Center, 2320 Washtenaw Ave.,
Ann Arbor, Mich.
EYEGATE House, Inc., 146-01 Archer
Ave., Jamaica 35, N. Y.
FA— Film Associates of California, 10521
Santa Monica Blvd., Los Angeles 25,
Calif.
FAMILY Films. Inc., 5823 Santa Monica
Blvd., Hollywood 38, Calif.
FH — Filmstrip House, 347 Madison Ave.,
New York 17. N. Y.
FLORMAN & BABB, Inc., 68 W. 45th
St.. New York 36, N. Y.
FOLKWAYS Records and Service
Corp.. 117 W. 46th St., New York 36,
N. Y.
FRITH Films, 1816 N. Highland Ave.,
Hollywood 28. Calif.
GOODRICH Tire & Rubber Co., Adver-
tising Dept., Akron, Ohio.
GRAFLEX, Inc., 154 Clarissa St., Ro-
chester, N. Y.
HALBER Corp., 4151 Montrose Ave.,
Chicago 41, 111.
HOSHO of America, Inc., 1549 N. Vine
St., Hollywood 28, Calif.
ICF — International Communications
Foundation, 9033 Wilshire Blvd.,
Beverly Hills, Calif.
IDEAL Pictures, 58 E. South Water St.,
Chicago 1, 111.
ILLNAHIST— Illinois Natural History
Survey, 189 Natural Resources Bldg.,
Urbana, 111.
INDIANA University, Audio - Visual
Center, Bloomington, Ind.
IPIC— 18113/4 N. Western Ave., Los An-
geles 27, Calif.
KODAK— See Local Dealer.
LABFURN— Laboratory Furniture Co.,
Old Country Rd., P.O.B. 590, Mineola,
L. I., N. Y.
LIBRAPHONE, Inc., Box 215, Long
Branch, N. J.
LIFE Filmstrips, 9 Rockefeller Plaza,
New York 20, N. Y.
MACMILLAN Co., The, 60-62 Fifth
Ave.. New York 11, N. Y.
MARK Specialty Co., 183 St. Paul St.,
Rochester 4, N. Y.
McGOLD— McMurray Gold Produc-
tions, 139 S. Beverly Dr., Beverly
Hills, Calif.
MERRYFIELD— Andrew Merryfield of
Canada, 265 Adelaide St., West, To-
ronto I, Canada.
METHODIST Publishing House, 201 8th
Ave. S., Nashville 2, Tenn.
MH— McGraw-Hill Book Co., 330 W.
42nd St., New York 36, N. Y.
MID-AMERICA Films, Film Center,
Lyons, Wis.
MODERN LANGUAGE Association, 70
Fifth Ave., New York 11, N. Y.
MODERN Talking Picture Service,
Inc.. 3 E. 54th St., New York 22, N. Y.
MOODY Institute of Science, 11428
Santa Monica Blvd., Los Angeles 25,
Calif.
NALWL — New American Library of
World Literature, 501 Madison Ave.,
New York 22, N. Y.
NAPHILIPS— North American Philips
Co., 230 Duffy Ave., Hicksville, L. I.,
N. Y.
NPC— National Publicity Council for
Health and Welfare Services, Inc.,
257 Fourth Ave., New York 10, N. Y.
OZALID Division, General Aniline and
Film Corp., 17 Corliss Lane, Johnson
City, N. Y.
PAULMAR, Inc., 1449 Church St.. North-
brook, 111.
POCKET Films, 505 Fifth Ave., New
York 17, N. Y.
POLAROID Corp., Cambridge 39, Mass.
PORTER Mfg. and Supply Co., 2836
Sunset Blvd., Los Angeles 26, Calif.
PRUDENTIAL Insurance Co. of Ameri-
ca, Prudential Bldg., Newark 1, N. J.
RAND McNALLY & Co., Box 7600, Chi-
cago 80. 111.
ROBINS Industries Corp., 36-27 Prince
St., Flushing 54, N. Y.
SCRIBNER'S, Sons, Charles, Education-
al Dept., 597 Fifth Ave., New York
17, N. Y.
SEMINAR Films, Inc., 480 Lexington
Ave., New York 17, N. Y.
SHURE Brothers, Inc., 222 Hartrey,
Evanston, 111.
SMITHSONIAN Institution Traveling
Exhibition, Washington 25, D. C.
SMITH-VICTOR. GrUfith, Ind.
SUP EL— Superior Electric Co., Bristol,
Conn.
TRAFCO-CAI^The Methodist Church,
TRAFCO, So. Calif. -Ariz. Conference,
655 W. 35th St., Los Angeles 7, Calif.
UNCAT— United Catalog Publishers,
Inc., 60 Madison Ave., Hempstead,
N. Y.
UNICEF— U.S. Committee for UNICEF,
P.O.B. 618 Church St. Station. New
York 8. N. Y.
USDA— U.S. Dept. of Agriculture, Mo-
tion Picture Section, Washington 25,
D. C.
UWF— United World Films, 1445 Park
Ave., New York 29. N. Y.
VEC — Visual Education Consultants,
Inc., 2066 Helene St., Madison 4, Wis.
VEDO Films, 962 Salisbury Ct., Lan-
caster, Pa.
VIEWLEX, Inc., 35-01 Queens Blvd.,
Long Island City 1, N. Y.
VISPEC— Visual Specialties Co., 835 S.
State St., Caro. Mich.
WORLD WIDE Pictures, Box 1055,
Sherman Oaks, Calif.
ZENITH Radio Corp., 6001 W. Dickens
Ave., Chicago 39. 111.
Shhh ... New Kalart/Victor Is So Quiet You Barely Hear It Run
Here is the quietest running I6mm sound pro-
jector ever built. Noise level is reduced to the
point where it never distracts audience attention.
But that's not all.
The new Kalart/Vietor increases light output
by at least 12%, thanks to a redesigned shutter.
It accepts a 1200 watt lamp for even more light
on screen. Sound quality is tnagnificent. A 15
watt amplifier, audio-engineered for greater power
and low distortion, results in sheer listening
pleasure. Entirely new in projector setup is the
Kalart/Victor door-mounted speaker. It can be
newest name in 16mm sound projecfors
fCALARL
left closed on the projector while running — or
detached and placed next to the screen. Still
picture projection is vastly improved. Stills are
five times brighter, with special glass heat filters
provided as standard equipment. Maintenance is
greatly simplified, too. Lubrication is required
only once a year. Built-in oil reservoir holds
enough oil to last for 1000 hours — or a year of
heavy use without refilling.
Hear — and see — the new Kalart/Victor Model
70-15 yourself. Ask your authorized
Victor Dealer for a demonstration soon. / ^
Victor Animatograph Corp., Div. of Kalart
PIAINVILIE, CONNECTICUT
FREE BOOKLET
Answers all your questions
about the new Kalart/Victor.
Send for your free copy today.
Dept. 96
)UCATIONAL SCREEN AND
Hecei
.•:5 Roo;^
FEB 8 1950
\UDIOVISUAL
LUDE
February 1%0
A Church School Leader Previews Filmstrips
— see pages 60,78
Fine Arts in the Green Mountains-page 68
Closed Circuit TV on the Campus-page 72
Two ways GRAFLEX® helps you
improve teaching effectiveness
Never has it been so essential
to maintain and increase the
eflfectiveness of educational
methods. To help meet this
need, schools are turning
with increasing frequency to
proven audio-visual equip-
ment. The School Master
Filmstrip and 2x2 Slide Pro-
jector, and the Classic Tape
Recorder are two of several
Graflex A-V tools designed
to supplement classroom in-
struction with teaching ma-
terials that keep interest high
and increase student reten-
tion.
(^
TAPE RECORDER
Only tape recorder designed specifically for School Audio-Visual Programs
Weighs only 25 lbs. Operating instructions per-
manently affixed inside lid for quick, convenient
reference. Built-in "Gibson Girl" tape splicer.
Simple push-button operation. Three-wire safety
power cord. U.L. and C.S.A. approved. Tape
storage compartment. Top quality microphone
and dual hi-fidelity speakers. Durable, attractive,
self-contained carrying case built for the wear and
tear of daily school use. $244.50
SCHOOL MASTER®
Filmstrip and Slide Projector
Brilliant projected screen images make the School Master the
perfect projector for today's classrooms. Simple to operate — any
pupil can project either filmstrips or 2" x 2" slides. Easy to
clean. Exclusive built-in carrying handle — easy to carry. Exclu-
sive accessory rewind take-up rewinds filmstrips into storage
container automatically. 500 watt and 750 watt manual or
remote control models, prices from $84.50.
Prices are subject to change without notice.
Model 750 with •
auloinalic slide chonger
and exclusive rewind take-
up (accessories).
See your Graflex A-V dealer, or write Dept. ES-20, Groflex, Inc., Rochester 3, N. Y.
A subsidiary of General Precision Equipment Corporation.
GRAFLEX
GENERAL
PRECISION
COMPANY
Educational Screen and Audiomsual Guide — February, 196054
Vith the Authors
Donald F. Schutte is director of the
udiovisual department of St. Louis
'ark High School just outside of Minn-
apolis. He is a pioneer in the cam-
laign to bring the importance of AV
3 the public and, as stated in the
itroduction to his story, maintains
n effective effort in his area. In his
orrespondence with Educational
creen Mr. Schutte understated the
ase when he mentioned that there has
lot been much information in print
in audiovisual public relations." We
ry to rectify this in this issue.
Robert R. Nardelli is principal of the
ampus laboratory school at San Diego
itate College, San Diego. The closed
•ircuit television project here is not
lecessarily one-of-its-kind but it is
veil conceived and is implemented
vith good physical facilities.
Janet Reed, a junior at Middlebury
College, Middlebury, Vermont, contri-
juted an article to Educational Screen
n 1958. Her glimpse at the fine arts-
ludiovisual set-up at the college is
I fresh, student's-eye, view of art ap-
preciation in a rustic setting.
Ben Waddell is a member of the
Language faculty at Texas Southern
Jniversity. This school projects its AV
echniques into 3-D by literally living
he matter studied. Mr. Waddell de-
icribes the different approaches the
Spanish students use in acquiring a
nore personal use of the tongue.
tDUCATIONAl SCREEN AND
TOO BUSY
to give up a few hours a year
for a health checkup?
Your best cancer insurance is
a thorough checkup every year,
and alertness to Cancer's 7
Danger Signals.
Learn how to guard yourself
against cancer. Write to
"Cancer" in care of your
local post office, or call your
nearest office of . . .
American Cancer Society
AUDIOVISUAL
GUIDE
February, 1960 Volume 39, Number 2, Whole Number 384
EDITORIAL
66 No Day of Rest
ARTICLES
68 Fine Arts Janet S. Reed
71 Classroom Spanish Ben Waddell
72 CCTV: Campus Lab Robert R. Nardelli ■
76 AV and Public Relations Donald Schutte \
DEPARTMENTS AND FEATURES
55 With the Authors
60 On the Screen
62 News
64 Calendar
78 AV in the Church Field William S. Hockman
81 Audio Max U. Bildersee
84 Film Evaluations L. C. Larson, Carolyn Guss
87 Filmstrips
90 Trade Directory for the AV Field
91 New Equipment and Materials
98 Helpful Books
99 Trade News
101 Annual Index
103 Index to Advertisers
CATIONAL
I ATION
OF
MERICA
Feundad In 1933 by Nalien L. Ora«iM
BUSINESS Sc EDITOMAL ADDRESS: EDU-
CATIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Park Welt BMg., Chi-
cago 14, Illinois. Contents Indexed in the
Wilson Educational Index. For microfUm vol-
umes, write University BficrofiUns, Ann Ar-
bor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or
equivalent) : Domestic — H one year. $6.50 two
years. $8 three years. Canadian and Pan-
American — 50 cents extra per year. Other
foreign — $1 extra per year. Single copy — 45
cents. Special August Blue Book Usue--tLOO.
CHANGE OF ADDRESS should be sent Im-
mediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change
to become effective.
EDUCATIONAL SCREEN & AUDIO-VISOAL
GUIDE is published monthly by EducatUmal
Screen, Inc. Publication office, Louisville,
Kentucky. Business and Editorial Office, 1000
Lincoln Park West BuUding, Chicago 14, Illi-
nois. Printed in the U. S. A. Entered ••
second-class matter November, lOM, at tba
post office at Louisville, Kentucky, under th*
Act of March 3, 1879.
ADDRESS ALL MAIL (SubKrlptiona, Chanel
of Address. Forms 3570) to: MOO Lincoln P«rk
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ENTIRB ISSUE COPTmlORT U» BT
THE EDUCATIONAL SCKEEN. INC.
Educational Screen and Audiovisual Guide — February, 1960
55
yi^eed it!
en you need it!
There's no need for a special room assignment,
no delay, when the classroom has levolor a.v.
(Audio- Visual) Venetian blinds. These blinds
give complete control of ambient light to suit the
subject, projector and student activity.
Today, any classroom can be converted for
Audio- Visual instruction inexpensively by the
installation of levolor a.v. blinds.
Be sure to specify
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56
Educational Screen and Audiovisual Guide — February, 1960
HOW TO TEACH MORE
EFFECTIVELY WITH AN
OVERHEAD TBMSPARENCY
PROJECTOR
An important visual aids primer - clip and save it
As a person who uses and is often called upon to advise
in the selection of visual aids equipment, it is essential
that you become familiar with the many advantages of over-
head projection techniques — how it can make your teaching
even more effective, how it helps the student to grasp and to
retain ideas, how it increases the scope of your subject matter.
For many teachers the prime ad-
vantage of the overhead transparency
projector is the fact that it is the
only type of projection equipment
that is designed to be operated in
broad daylight. The ordinary class-
room becomes a theater without turn-
ing out the lights or drawing the
shades. Of course, you must have a
projector that provides the maximum
screen light required to retain detail
and color. Projection Optics' Trans-
paque Jr., for instance, provides up
to three times more light on the
screen than any other projector of
its type. Transpaque Jr.'s exclusive
optical system has completely elimi-
nated a serious overhead projection
problem — the distracting rings that
have always appeared on the screen.
Up-Front Projection
With this teaching tool, both you
and the projector are at the head of
the class. As you teach, you face your
students. You can gauge their re-
actions, spot questions immediately;
students can take notes and you can
refer to yours. Remember, the lights
are on! In short, with the Trans-
paque Jr. you retain all the advan-
tages of a classroom environment.
The very small profile of Trans-
paque Jr., especially the projection
head, makes every seat usable. There
is nothing obstructing your view of
the class. Every student is able to
see both you and the screen. The
more compact Transpaque Jr. is also
easily portable.
Superimpose transparency over
transparency, building a progressive
story before the eyes of your class.
Transpaque Jr. retains the brilliance
TRANSPAQUE OPTICAL
SYSTEM
and color even through multi-colored
overlays. Each transparency has a
large 10" x 10" format. You can
tailor-make them yourself, simply
and inexpensively. You can buy them
already prepared, covering a multi-
tude of subjects.
Write As You Speak
To create large screen images of
your notes or ideas, just write in
your normal size script on a trans-
parency. It is projected as you write,
just behind you on the screen. You
can draw lines, write clarifying re-
marks, circle areas of special interest.
Your individual technique is as un-
limited as your own imagination.
There is no squeaky chalk or tiresome
blackboard work. Use the roll of
transparent film. Write on it and
roll it away for a continuous supply
of clean writing surface.
Transpaque Jr. is UL-CSA ap-
proved. It is easy to operate and
trouble-free. For a free demon-
stration or additional information,
write to
Projection Optics Co.,
276 Eleventh Avenue
East Orange, New Jersey
Inc.
In Canada, Anglophoto, Ltd., 880
Champagneur Ave., Montreal, Quebec.
Edi CATIo^AL Screen and Audiovisual Guide— February, 1960
59
10 they look alike!
from afar.,
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but what a
difference in j
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lenticular surface—
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One is a conventional screen —
the other a new lenticular
Radiant Screen. You'll be aston-
ished at the difference this new
reflective surface makes. Your
pictures have more brilliance^
more clarity, rich, more naturol
colors. In addition— the lenticu-
lar screen is extremely effective for projection in
darkened or even lighted rooms where no extreme
or unusual lighting conditions prevail.
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Also available — lentic-
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On The Screen
Cover Scene
This is Mrs. Robert N. King,
superintendent of the nursery de-
partment in the church school of
the First Presbyterian Church in
Glens Falls, New York. This picture
could symbolize many things to
many people, but we are struck by
two things. We see the church
"teaching all nations" and using the
most modern and most effective
means of doing so. Secondly, we see
the generous people who contribute
to the church the even more pre-
cious commodity of their time.
Mrs. King is shown in the audio-
visual library of the church. She has
learned of the arrival of some new
filmstrips and has come up to pre-
view them in the search for mate-
rial for her department.
The Passing Parade
in Educational Screen
10 years ago
DAVI holds 5-day session in
conjunction with AASA at Atlantic
City: four morning, three afternoon
and two evening sessions. Two 15-
minute telecasts from Philadelphia
schools shown on large screen.
NAVA holds a regional meeting
concurrently with AASA and DAVI.
Minnesota cited as tape teaching
pioneer.
20 years ago
John Hollinger's phrase "percep-'
tual learning" endorsed editorially
as "perhaps the nearest approach
yet made to a correct name for the
visual idea in education." Report on
a study of the effectiveness of the
verbal commentary on a motion pic-
ture as delivered by a recording or
by the classroom teacher. American
Library Association 2-day visual in-
struction conference.
30 years ago
First experiments with "talkies"
in American schools. Arrangement
with the Academy of Motion Pic-
ture Arts and Sciences by which a
group of visual education directors
in Southern California cut instruc-
tional excerpts from the Douglas
Fairbanks feature "Robin Hood,"
prints to be available on long term
lease direct to larger school systems
or short term rentals through uni-
versity centers or "reputable com-
mercial exchange located in a key
city serving surrounding areas."
Charles Roach wrote: "If the proper
response is forthcoming, the Acade-
my is in a position to carry on in-
definitely, and the schools will have
access to a priceless storehouse of
film which money cannot buy. The
film industry is giving it away as an
investment in goodwill." (Ed. note:
Indirectly, the "Robin Hood!' break-
through found eventual fruition in
Teaching Films Custodians, Inc., a
PAA subsidiary. )
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. JAMES R. CUMM1NGS, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor for th*
Church Fiold. L. C. LARSON and CAROLYN GUSS,
Editors for Film Evaluations. MAX U. BILDERSEE,
Editor for the Audio Field. IRENE F. CYPHER, editor
for the New Filmstrips. PHILLIP LEWIS, Technical
Editor. WILLIAM F. KRUSE, Trade and Public
Relations.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. THEA H.
BOWDEN, Business Manoger, OLIVE R. TRACY,
Circulation Manager, PATRICK A. PHIIIPPI, Circu-
lation Promotion. WILMA WIDDICOMBE, Adver-
tising Production Manager.
Advertising Representatives
WILLIAM LEWIN, 10 Broinerd Rood, Summit, N. J.
(Crestview 3-3042)
WILLIAM F. KRUSE, 3000 Lincoln Park West Bidg.,
Chicago 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, Son Jose
State College, Colifornio
EDGAR DALE, Head, Curriculum Division, Bureau of
Educational Research, Ohio State University,
Columbus
AMOS DE BERNARDIS, AsslstonI Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIViZIA, Supervisor in Chorge,
Audio-Visual Educotion Section, Los Angeles
City Schools, Los Angeles, California
W. H. DURR, Supervisor, Bureou of Teaching Mo-
teriats. State Board of Education, Richmond,
VIrqinia
CHARLES F. HOBAN, Institute for Cooperotive Re-
seTch, University of Pennsylvania, Philadelphio
EMILY S. lONES, Executive Secretary, Educational
Film Library Association, New York City
F. EDGAR LANE, supervisor. Instructional Moteriali
Department, Board of Public Instruction, Dode
County. Florida
F. DEAN McCLUSKY, Professor of Education, Heod
of Audio-Visual Education, University Exlen*
sion. University of Californio at Los Angeles
SEERIEY REID, U. S. Office of Educotion, Notional
DAfan.e Fducntion Act, Washington
CHARLES F SCHULLER, Director, Audio-Visual Cen-
ter, Michlgon State College, East Lansing,
Mtchiqan
ERNEST TIEMANN, Director, Visual Instruction Bu-
reau, Associate Professor, Division of Exten-
sion, The University of Texas, Austin
DON WHITE, Executive Vice President, Notional
Audio-Visual Association, Fairfax, Virginia
60
Educational Screen and Audiovisual Guide — February, 1960
AN
UNPRECEDENTED,
COMPREHENSIVE
4-POINT
PROGRAM!
OF AMERICAN HISTORY
... an integrated program to breathe new life into the truly dramatic story
of our nation's history — to instill pride in our democratic birthright . . .
In this space age, a dynamic presentation of our glorious past is vital to
inspire young Americans, with deeper understanding, toward an even great-
er future.
Created by outstanding scholars dedicated to this ideal, each teaching tool
is a key entity, uniquely practical in application. Together, in the teacher's
hands, these authoritative books and filmstrips form an unequaled, flexible
program in "living" American history. One or all can help you now in
guiding our youth to a richer tomorrow.
• THE CHRONICLES OF AMERICA FILMSTRIPS
A signal accomplishment: This recently completed series
is already winning acclaim all across the nation. Its
excellence was made possible by the skill and diligence of
its eminent editors; it was economically feasible through
the documentary photoplays (10 years in the making)
from which it drew most of its valuable source material,
available nowhere else.
The result: Thrilling "adventures in democracy"; Colum-
bus, the early settlers, the War of Independence, the
opening of the West, Washington, Lincoln, the War
Between the States — a new, exceptional teaching medium
in an unusual program!
15 UNITS
$97.50 complete,
or $7.00 each
Comprehensive
TEACHER'S GUIDE
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THE PAGEANT OF AMERICA FILMSTRIPS
A landmark in education: This award-winning series
has set an entirely new standard for visual teaching aids.
In manner of presentation, in scope of material, no other
source compares for realism, scholarship and effeaiveness.
The dynamics of its message, from American Indian to
Atomic Age, is so universal that its value extends beyond
history to many other subjeas, as well as to areas of
civic and patriotic activity.
30 UNITS
$195.00 complete,
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TEACHER'S GUIDE
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Editors
ALLEN JOHNSON
ALLAN NEVINS
$199.00 complete,
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The two series of filmstrips were created under the editorial direction of
Ralph H. Gabriel, Sterling Professor of History Emeritus, Yale University.
• THE CHRONICLES OF AMERICA 56 volumes
More dramatic than fiction: The great men and women
of history emerge as flesh and blood in these intensely
vivid and discerning accounts of the forces that have
shaped our nation. Each volume was written by a specialist
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it with stimulating impact. From the early days of the
Red Man to the aftermath of World War II, here is
spirited history — alive and alert — a wonderful incentive
for learning through enjoyable reading.
• THE PAGEANT OF AMERICA is volumes
Memorable picture histories: Art, the frontier, religion,
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in a procession of unforgettable images. Standing alone
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and maps, combined with authentic, engaging text, and
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at all levels.
Editor
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or $10.75 per volume
YALE UNIVERSITY PRESS FILM SERVICE
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Educational Scueen and Audiovisual Guide — Feb:uary. 1960
61
News
people
organizations
events
Texas Colleges Discuss
Closed Circuit TV Net
An advisor>^ committee of radio
and television executives met at the
University of Texas on December 10
to discuss a proposed closed-circuit
T\' network that would link 11 insti-
tutions of higher learning in central
Texas.
Under the proposed plan the micro-
wave network would offer credit
courses and other educational pro-
grams to member colleges. Necessary
transmitter towers would be built to
link the institutions in the proposed
network. The network project is be-
ing developed by the universit\' under
a contract with the U.S. Office of
Eklucation. Under the proposal, pro-
grams would originate from university
TV studios or from studios of San
Antonio TV stations.
To Search Nation For
"Multi-Racial" Photos
Edward Steichen, dean of American
photographers, will head a nationwide
search for photographs that will
dramatize the multi-racial character of
America, according to Theodore W.
Kheel, president of the National
Urban League, the organization which
is sponsoring the search. Using the
theme, "America's Many Faces," the
search will begin on February 1 and
continue through May 31, 1960. It is
expected that both a photography ex-
hibit and a publication on the same
theme will follow the search.
Mr. Steichen is director of photog-
raphy of the Museimi of Modem Art
in New York City.
Je^\'ish AV Group To
Present Special Award
The outstanding film and filmstrip
dealing with Jewish subject matter
and released during 1959 will receive
a special award to be presented by the
National Council on Jewish Audio-
Visual Materials, it was announced by
Dr. Samuel D. Freeman, chairman of
the board of review of the NCJAVM.
A conunittee of prominent educators
and film-makers will constitute the
board of judges, .\wards will be made
at the 10th .\nnual Meeting and
Workshop of the council in May,
1960. AH entries are to be in the of-
fices of the Council bv Januar\' 11,
1960.
NEA President Urges
Fair Treatment of ETV
The National Education .Association
has urged the Federal Communica-
tions Commission today to require that
a fair portion of the prime evening
television Niewing period be devoted
to pubhc ser\'ice broadcasts, includ-
ing those with educational values.
XEA President Walter W. Eshel-
man told the commission that pubhc
service broadcasts in the 7 to 10 p.m.
period might be regarded as fair com-
pensation by the stations for the use
of the airwaves which belong to all
the people. Broadcasting stations are
hcensed to use these air waves "in the
pubhc interest, convenience and neces-
sity.
Dr. Eshelman, who is supervising
principal of schools at Upper Dublin,
Fort Washington, Pa., urged the com-
mission, in considering appUcations
for renewal of T\' hcenses, to strength-
en the standards by which it meas-
ures whether the applicant stations
have in fact functioned in the pubhc
interest. He also urged the commission
to give priority to the claims of educa-
tional tele\asion in all communities
where there is already adequate com-
mercial service by two or more com-
mercial stations. Educational stations,
he said, have an increasingly impor-
tant role to pla>' in the education of
growing numbers of children and
adults.
B. A. Aughinbaugh 1885-195!
The death of B. A. .\ughinbau^
has taken from the audio\isual edm
cation movement one of its earlie
and most colorful champions. He is
k-nown to have begun his use of edu-
cational motion pictures and slides ii'
the days when lime-hght was the onl)
known projector-illuminant. This wa;
as school su{>ervisor in the Philippim-
Islands.
For 25 years as head of the Ohic
State Film and Slide Service, he built
up a libran,- of 6.000 titles, many ir
multiple prints. When for a time hL'
State Department of Education hac
no budget for the continuation of his
film work he toured the state gi\ing
illustrated lectures to raise the funds
himself. He authored the book Knou
Ohio and directed the production oi
23 sound-on-film Ohio travelogues.
He retired in 1950 but continued
active membership in the Department
of .\udio\isual Instruction. National
Education .Association, until last year
when he was awarded honorar>- mem-
bership in recognition of his past ser\--
ices. He served this professional organ-
ization in numerous capacities, the
latest as a member of its Committee
on -Archives and Histon.-.
He is sur\ived b>- his widow. Edith,
who through all the \ears shared fully
his labors and enthusiasms. A son,
Robert A. .Aughinbaugh, teaches
school in Mineral Cit\'. Ohio.
Dr. William S. Gray, of the L niversity of Chirago. whose many years of leader-
ship in the field of reading have won him the title of "Mr. Reading." is honored
at a symposium in Chicago. Speakers were, left to right, Willis H. Scott, presi-
dent of Scott. Foresman and Company; Dr. Francis S. Chase, chairman of the
Department of Education and dean of the graduate schooL University of Chi-
cago ; Dr. Gray, professor of education emeritus and director of research in
reading at the U. of C. ; Dr. .Austin J. McCaffrey, executive secretary of the
American Textbook Publishers Institute; and Dr. Benjamin C. Willis, general
superintendent of Chicago schools.
Edi c.*Tio.NAL Screen .*nd AiDioMstAL Guide — Febri art. 1960
THE QUALITY OF LEADERSHIP
No. 1 in a series of messages to all concerned with better education
Exhaustive curriculum analysis . . . the foundation of all Coronet film production
Each Coronet film accurately reflects the basic concepts of instruction
and effectively fills the teaching needs of its subject by means of ex-
haustive curriculum research.
Once a topic is selected for possible filming. Coronet's Research
Department chooses the educational specialist best qualified to help
shape the content of the film. Under his guidance, a careful review
is made of state-approved curricula and of major textbooks on the
subject. This is compared with the latest literature and educational
trends. Months of study, interviews and correspondence with educa-
tional leaders take place before the first word of the film's script is
written. No Coronet film enters production without this thorough,
up-to-the-minute preliminary research to determine specific classroom
requirements. Unless this research shows that the film can add a
truly new dimension to teaching, the film project is dropped.
Based upon this thorough, forward-looking research. Coronet has
built an unsurpassed library of 16mm instructional films ... a pro-
cedure which is just one of the important elements that give to Coronet
Films their quality of leadership.
Thi» booklet is yours! Send for it today!
It tells the complete story of Coronet creative
quality in its library of more than 900
educational films.
y^
CORONET FILMS
To illuminate all facets of Jearning
CORONET BUII-Oir4G
CHICAGO 1. IL.I.INOI8
Educatio.nai. Scheein and Audiovisual Guide — February, 1960
63
News.
Vatican Film Library
Pope John XXIII has estabhshed
a Vatican film library as the latest
addition to the Holy See's ages-old
record of civilization. Newsreels,
documentaries, art films and televi-
sion kinescopes will take their place
as historical documents along with
the vast collection of books and
ancient manuscripts in the Vatican
Library.
The Vatican film library will be
under the direction of the Pontifical
Commission for Motion Pictures,
Radio and Television, of which the
president is Archbishop Martin J.
O'Connor, rector of the North
American College in Rome.
The new library will deal mainly
with the preservation of films about
the life of the Church. These will
include films on the popes, their
representatives and the Church ad-
ministration; the apostolic, charit-
able, and cultural activites of the
Church, and religion throughout
the world. Films on art and culture
in general also come within the
library's scope.
CINE Shows Venice
Award Winners
The Committee on International
Non-theatrical Events (CINE) pre-
sented an evening of award winning
films from the 1959 Venice Interna-
tional Film Festival on December 10,
1959, at the NEA auditorium in Wash-
ington, D. C.
One of the featured films was the
winner of the Grand Prix at Venice,
an Italian film, Non Basta sol Tanto
I'alfabeto (The Alphabet is Not
Enough) which was brought here
from Italy especially for the presen-
tation. American prize winning films
exhibited included Appalachian Spring
by Peter Glushank and Martha Gra-
ham; The Life of the Molds by Wil-
lard van Dyke; Skyscraper by Shirley
Clark, Willard van Dyke and Irving
Jacobi; Moonbird by John Hubley;
and My Own Yard to Play In by Phil
Lerner.
CINE is a voluntary group drawn
from the non-theatrical motion picture
industry and established to select the
best American non-theatrical films to
represent the United States at inter-
national film festivals, principally
Venice and Edinburgh.
New TV Course Readied
By U. of Wisconsin
ATV-correspondence course which
will be an advanced study of educa-
tional audiovisual methods will be of-
fered in nine areas of the country
starting February I by the University
of Wisconsin School of Education and
Extension division.
Current plans for the spring semes-
ter, I960, indicate from 2,500 to
10,000 enrollees. They will be
teachers, members of Parent-Teacher
Associations, and interested lay peo-
ple in La Crosse, Milwaukee, Chicago,
Calendar
Feb. 11-13— American Association of
Colleges for Teacher Education^
Chicago, 111.
Feb. 13-17— American Association or
School Administrators, Atlantic
City, N. J.
Feb. 18-20-NAVA, Midwinter Con-
ference, Washington, D. C.
Feb. 20-21-Biological Photographic
Association, Southern California
meeting.
Feb. 27-Mar. 2— National Association
of Secondary School Principals,
Portland, Ore.
Feb. 29-Mar. 3-NEA Department of
Audio-Visual Instruction, Cincin-
nati, Ohio.
Mar. 6-10— Association for Supervision
and Curriculum Development,
Washington, D.C.
Mar. 24-26— 4th National Conference
on Aviation Education, Denver,
Colo.
April 10-13— California Association of
Secondary School Administrators,
Santa Monica, Calif.
April 19-22-National Catholic Ed-
ucation Association, Chicago.
April 20-23-EFLA, American Film
Festival, New York, N.Y.
April 24-28-National School Boards
Association, Chicago.
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which will handle grading of papers
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DAVI Picks Theme For
Coming Convention
The DAVI national convention com-
mittee has selected "Concentrating
Educational Forces" as the theme of
the 1960 convention to be held at the
Netherland Hilton Hotel, Cincinnati,
Ohio, February 29 through March 4.
In selecting this theme, the committee
members said they felt it was time
for all phases of education to join
forces in order to meet the educational
demands of our changing society.
The keynote address will be deliver-
ed by Ernest O. Melby, professor of
education at Michigan State.
64
Educational Screen and Audiovisual Guide — February, 1960
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
A Lasfon in Mythology — Explains Andro-
meda, the Minotour, Iphigenia, etc., based
on M-G-M's The Living Idol. 25 frames,
color. $7.S0.
Juliuf Coasar, set of 2 filmstrips in blocit-
and-white, presenting 97 scenes in the
M-G-M screen version of the play. $7.00.
With guide, $7.30.
Knights of tha Round Table — A set of
two filmstrips. Part One, 25 frames, ex-
plains the background of the story, its
theme, its significance as on early attempt
to organize a league of nations and how
the United Nations Security Council is the
Round Table of today. Port Two, 28 frames,
tells the colorful story of the great legend,
based on the M-G-M photoplay. $7.50.
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on loca-
tion in Verona and other Italian cities.
44 frames. $7.50. With guide, $7.80.
Tha Glass Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36 frames
in full color. $7.50.
Richard III — Based on Laurence Ollvier's
colorful screen version of Shakespeare's
famous play. 48 frames. $7.50. With
guide, $7.80.
Alexander the Great — Biography of the
first man to conquer the civilized world,
based on the photoplay. Shows Alexander's
effort to unite Europe and Asia, a task
with which the U.N. is still faced. 55
frames. $7.50. With guide, $7.80.
Adventures of Robinson Crusoa — In full
color, 50 frames, a clear pictorial guide to
the Defoe classic, based on the United
Artists screen version. $7.50. With guide,
$7.80.
Columbus — Black-and-white, bated on the
J. Arthur Rank production starring Fredric
March. 55 Frames. $4.00.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved fairy
tale as performed by the charming Kine-
mins of Michael Myerberg's screen version,
released by RKO Radio Pictures. $7.50.
With guide, $7.80.
Greatest Show on Earth — In full color, o
lively pictorial guide to the circus, based on
Cecil B. DeMille's Technicolor photoplay,
which won the Academy Award in 1953
as the best picture of the year. 40 frames.
$7.50. With guide, $7.80.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Ulysses — In full color, 64 frames, a pic-
torial guide to the new Paramount screen
version of Homer's Odyssey, produced in
Italy. An invaluoble aid to the study of
the clastic. $7.50. With guide, $7.80.
Iducational Screen and Audiovisual Guide — February, 1960
^5;
editorial
No
Day
Of
Rest
The editors of this magazine, since its beginnings, have acknowl-
edged that audiovisual people have religious behefs, too. We know
that most of you attend worship services and believe that your chil-
dren and your neighbors' children should have the opportunity to
learn about religion and develop their own religious beliefs. That is
why some of the pages in practically every one of the 384 issues of
this professional journal have been devoted to the uses of motion
pictures and other audiovisual materials in religious services and
education.
We have known and recognized that audiovisual skills and knowl-
edge needed to make best use of AV materials in schools are the
same that are needed in religious education. It followed naturally,
then, that a good and useful audiovisual magazine should provide
for continuous interchange of ideas and experience for all kinds of
groups in all kinds of learning situations. So that's what we've done
and what we shall continue to do.
Proud as we are, however, of the contributions this magazine has
made to the developments in the audiovisual field, that isn't the
main point of these comments. We want to make a special appeal
to every teacher, supervisor, and school administrator, who Imows
about the value and use of audiovisual methods in secular education,
to make greater contributions of this knowledge and experience to
the church of his faith.
We know of AV people, and maybe you do too, who say in efFect,
"I'm entitled to my day of rest, too. I don't want to be working at
audiovisual every single day of the week!" But there are real con-
tributions that this person can make that even he shouldn't consider
as work. There need be no day of rest for audiovisual materials.
In many instances, all that is needed is just a little more knowl-
edge and understanding about audiovisual materials. The right
word to the right person at the right time might start some thinking
and doing. Information about materials and their sources placed in
the hands of teachers and religious leaders might stimulate action.
What you know about audiovisual equipment and how to maintain
it in best condition may be the knowledge needed to get an audio-
visual program rolling. Or it may be your administrative skill that is
needed to draw up the plan and chart the procedures.
Don't commit yourself right away, if you don't want to; but we do
urge you to give this some serious thought. Think about the various
group learning situations at your church that could be made more
effective through the use of pictures or recordings. Try to figure out
what the specific blocks are that are preventing the introduction and
P/Zul C^ R^d "^^ °^ audiovisual methods. You could work with others to find the
JTUUt Vj. r\.cci* ^^y^ £^^ eliminating those obstacles and putting AV tools to work
on the seventh day of the week. And don't be trapped by that tired
excuse about lack of money. Remember that in this country there is
always enough money for anything the people really want.
In the decade just passed, mere was phenomenal increase in the
use of audiovisual materials and equipment in religious education
and worship services. With your active assistance, progress during
this new decade can be even greater. We're going to help, too. You
can count on Educational Screen's continued assistance in sharing
with you the inspiration and experience of others.
(S5. Educational Screen and Audiovisual Guide — February. 1960
/ iVoodrow Wilson Jr. H. S., Wyandotte, Mich., L D. Murphy
eoted), AV Director for the Wyandotte Schools, tellj how:
"Our classrooms put conveniences teachers need at their
finger tips . . . So, too, do our Kodak Pageant Projectors."
"Before approving plans for our building, we
asked our teachers what they needed to teach
most effectively. As a result, we have built dis-
play cases, file cabinets, and flat storage drawers
in every classroom, and project rooms adjoining
most classrooms. When it comes to showing edu-
cational films, our teachers want and get the
same kind of finger-tip convenience from our
Kodak Pageant Projectors."
Put control and convenience at the finger tips
oi your teachers with the Kodak Pageant 16mm
Sound Projector. Folding reel arms and attached
drive belts make the Pageant easy to set up and
use. Ask any Kodak Audio- Visual Dealer for a
demonstration at your school. Or get details by
writing for Bulletin V3-22.
Kodak Pageant Projector y EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N.Y.
JtcATio.NAL Screen and Audiovisual Guide— February, 1960
67
»#»%
Fine Arts
in the
Green Mountains
by Janet S. Reed
"Middlebury College is located on a broad
hill overlooking a typical Vermont village and
a wide sweep of the Champlain Valley, with
the Green Mountains visible to the east and the
Adirondacks to the west . . . Middlebury is half-
way between Rutland and Burlington, Vermont."
Thus the location of Middlebury College is
described in the 1959-60 issue of the catalog.
More exactly, Burlington and Rutland are each
35 miles from Middlebury. Williamstown, Mas-
sachusetts, is about 90 miles to the south. Glens
Falls, New York, is 70 miles to the southwest.
The nearest large city is Boston which is 200
miles distant. New York City is 245 miles away.
Just what does this information have to do
with the methods of teaching fine arts at Middle-
bury? Precisely this: a college which is located
in what might be termed a "remote" spot pre-
sumably cannot take advantage of cultural op-
portunities which cities afford. While studying
fine arts a student cannot board a subway or
bus and go to an art gallery to see an original
Rembrandt or Degas or Klee.
Middlebury College has not said, "We have
no art galleries here, therefore we cannot offer
fine arts courses." Quite the opposite is true.
With the aid of projected pictures the colleget
Fine Arts department and its faculty of tlwe
is able to offer a wide scope of courses, especial!
for a college with an enrollment of 1200 undei
graduate students. Courses are taught both i
art history and practical fields. For example
courses are offered in the history and theory c
both Western and Eastern art, in the history ani
genesis of American art, in Italian Renaissanc
art, in modern architecture and modem art
Practical courses are also offered in design, chai
coal drawing, oil painting and water color.
Facilities for the study of fine arts are locate(
in Carr Hall, completed in 1951. This buildin;
contains two lecture rooms, a library, a large
studio and office space.
Our major concern, though, is with the course
in art history and how they are taught— minu'
the benefit of nearby art galleries and museums
but rather through audiovisual methods.
The structure of all of these courses is basicall]
the same. Textbooks or outside readings to bi
done in the library provide a background o
materials to be covered in class. Classes mee
either three times a week for one hour or tw(
times for one and a half hours. The professo;
lectures, assisted usually by the use of colo;
slides. These slides provide the backbone of th(
courses.
An integral part of each hour test or fina.;
examination is the identification of pictures prw
68
Educational Screen and Audiovisual Guide — February, 196(''
The statue pictured is a 6 in.
high piece from the Belgian
Congo, made by a member of
the Baluba tribe. This is the
type of work shown in some
of the glides used by the Mid-
dlebury College Fine Arts de-
partment. A close-up, right, of
the same statue shows how
detail can be shown clearly
via photograph-slide.
)ucATioNAL Screen and Audiovisual Guide — February, 1960
69
Professor Healy sli<>u> >li(lt'> lur itleiitirication
during an hour examination.
Carr Hall, completed in 1951, is headquarters
for Middlebury's Fine Arts Department.
jected on the screen. During these tests the
professor will show each slide to be used, usually
six to ten in number, for one minute apiece.
This enables the student to see the scope of the
slides to be used on the test and to decide which
ones to write about, as a choice is usually given.
Each slide is then shown for five minutes dur-
ing which time the student is asked to name the
building, sculpture or painting, the artist and
approximate dates of rendition and to discuss
the picture as to style, relation to specific periods
in art history and so forth.
But the primary use of the slides is for class
lectures. During his talk, the professor shows
slides to illustrate the material. Sometimes en-
larged sections of paintings are shown which
allow the student to see details he might have
missed in the slide of the whole painting or even
in viewing the original.
The Fine Arts department in Middlebury
has a collection of about 10,000 slides collected
over 15 years. These range from slides of Greek
architecture and sculpture through the most
modern paintings.
The oldest slides, mostly of classical works,
were conscientiously gathered by former classics
teachers. The efficacy of these sHdes is limited
by the fact that they are somewhat antiquated
and the colors are beginning to fade. The Col-
lege Art Association contributed more than 4,000
slides, all mounted and catalogued. In this col-
lection are works of art from the year 1400 to
the present time.
The Fine Arts department has also bought
slides from year to year from regular department
budgets. Two to three hundred dollars are thus
spent each year to fill in the gaps. The most
recent acquisition is a collection of color slides
of American art from The Carnegie Corporation.
Faculty members and former students have con-
tributed slides they have taken on trips to Eu-
ropean art galleries and other parts of the world.
Occasionally, the Fine Arts department can
take advantage of traveling exhibits of the Mu-
seum of Modem Art in New York City. In the
fall of 1958, for example, the college had an
exhibit of Japanese architecture.
Middlebury's location does not mean that stu-
dents do not go to galleries at all. The class
in the "History and Genesis of American Art"
goes to the Sterling and Francine Art Institute
in Williamstown to view the small collection
of American paintings there. Students who live
in the Boston, New York or Washington, D.C.,
areas often visit the large galleries during vaca-
tions. One student, while doing a term paper
on Albert Pinkham Ryder last year, took ad-
vantage of a special exhibit of Ryder's paintings
at the Museum of Fine Arts in Boston.
Student reaction to this method of teaching
fine arts is good. They may not go to art galleries
while they are actually taking a course, but their
appreciation of art, gained through the projected
pictures they see, provides pleasure and also a
background of understanding of art for visits to
art galleries when they are not in school.
The audiovisual method used in teaching the
art courses at Middlebury is probably a principal
reason why the courses are so popular and the
enrollment in them is so high.
70
Educational Screen and Audiovisual Guide — February, 1960
In the promotion of its 'live' study of Spanish, Texas Southern Uni-
versity uses planned activities and also the oral-aural technique of
the language lab.
Classroom Spanish Comes Alive
by Ben Waddell
The gap between theory and appUcation in
modem education offers a challenge to today's
linguist, but a university Language Club in
Texas has sought to narrow the gap by means of
incorporating real-life activities.
In the spring of 1959 teachers and exceptional
students of Spanish at Texas Southern University
arganized a Spanish club under the sponsor-
ship of Otto Ramsey, an associate professor of
Foreign languages. Their objective was to ac-
:juaint students of Spanish with customs and
mores of Spanish-speaking people and to create
in understanding and an appreciation of Spanish
ralues.
The club became aware of the linguists' argu-
ment that a language cannot be separated from
its people. In justifying the argument, the club
smployed the cultural concept and achieved its
Ejoal by actually living the language. Record-
ings, moving pictures and other audiovisual aids
played a part in the group's accomplishments.
This endeavor has been achieved through suc-
cessful planning of Spanish activities and by
carefully planned laboratory techniques. The
club's activities have great variety. They range
From programs to tertulia, a friendly evening
Fiome gathering which features simple Spanish
conversation, games, music, dancing and other
forms of entertainment. Perhaps, the best affair
is Pan-American Day which is celebrated with
an all-university assembly program conducted in
Spanish. The program includes speeches, songs,
dances, readings, etc.
Spanish fiestas provide an opportunity for stu-
dents of Spanish to speak the language with
students of similar interest. However, the most
progressive technique used by the club is known
as the "lab approach." The laboratory procedure
makes extensive use of oral-aural techniques and
audiovisual aids. Professor Ramsey says, "We
learn by imitating, and the oral-aural method
has proved to be a successful technique in lan-
guage teaching."
Recordings for the oral-aural method are made
by the teachers in conjunction with the students'
textbook. Since lessons are made from textbooks
students may use their textbooks as guides.
Therefore the student may listen to the record-
ing while simultaneously reading the languauge
in his guide. By reading along with the record-
ing, the student can verify the pronunciation of
new words.
Multiple-jack sets are used which enable sev-
eral students to listen to one machine simul-
taneously. Bothersome noises are also minimized
through the use of earphones which muffle out-
side disturbances.
"The dub has made tremendous progress in
its short life," enthuses Dr. Albert H. Berrian,
department head of Foreign Languages. He as-
serted further that the program of the Spanish
Club is consistent with modem trends in the
area of foreign languages. As a result of the club's
activities some students have received scholar-
ships. Also the club has exchanged students with
the University of Madrid in Spain.
Because of sound teaching and the use of ap-
propriate audiovisual aids, the study of Spanish
at Texas Southern University is very much alive.
Educational Screen and Audiovisual Guide — February, 1960
71
CCTV:
Campus Lab for
Teacher Education
by Robert R. Nardelli
VvLOSED circuit television began at the San
Diego State College campus during the 1958-59
school year with the completion of a system
which related 26 college classrooms, 11 class-
rooms in the campus laboratory school, and a
studio in the Speech Arts department.
A growing enrollment and the demonstrated
instructional possibilities of instructional televi-
sion were factors which prompted this investiga-
tion. Also, the California State Department of
Education had indicated considerable interest in
a project to study the possible contribution of a
campus laboratory school to teacher education
through this medium.
Facilities were available in the campus school
and in neighboring school districts for observa-
tion by students of teacher education. However,
there were problems of time involved in leaving
the college class for such observation. Over-
crowding of elementary school classrooms by
large college classes also presented a problem.
Consequently, it was decided to begin television
programming on a restricted basis although some
limitations in equipment were apparent at the
outset.
A Description of the Facilities
The project was made possible through the co-
operation of the Speech Arts department of the
college. This department made equipment avail-
able to supplement the equipment belonging to
the Division of Education. More important.
Speech Arts department provided the necessa
technical assistance to produce the prograii
which were directed by the school principal. |
An outstanding feature of the television systeJ
at the College is the well-equipped studio of tlra
Speech Arts department. This studio is capable
of various functions, and includes the following.
1. Tliree broadcast standard vidicon studio
camera chains.
2. A film chain, consisting of two film pro-
jectors and one slide projector.
3. A kinescope recorder.
4. A microwave hnk for televising through
commercial channels in San Diego.
5. An electronically controlled lighting system.
6. A rear screen projector.
The campus laboratory school closed circuit
television system operates as a radio frequency'
distribution system rather than by video distribii-
72
Educational Screen and Audiovisual Guide — Febiu ary. 196(i
The main broadcasting studio at San Diego State College. Operators of equipment are students
enrolled in the television workshop.
A view of the studio's contrnl panel aiid the students who operate it.
Educational Screen and Audiovisual Guide— February, 1960
73
tion. Further, the campus laboratory school sys-
tem may operate independently or as a part of
the College-wide system. At the present time
there are sixteen 24-inch console model home
television receivers used for classroom viewing.
Among the items of equipment in the Campus
School are one viewfinder industrial camera
chain and one TV-eye industrial camera.
The camera work was done by graduate and
undergraduate students in the broadcasting cur-
riculum, under the supervision of Speech Arts
Department faculty and technical staff members.
The Instructional Program
Implementation of the study was preceded by
the formulation of these broad objectives:
1. To study the use in a campus laboratory
school of closed circuit television for pur-
poses of teacher education.
2. To determine the types of demonstration
lessons most helpful to a professor of educa-
tion in illustrating vital points in the theory
of teaching elementary school subjects.
3. To determine personnel requirements and
study appropriate teacher load in demon-
stration work for television.
4. To explore technical and operational prob-
lems involved in the use of closed circuit
television for teacher education.
5. To be of service to other institutions of
higher education by adding to the growing
body of information on television instruc-
tion.
Campus Laboratory School Faculty
Initially, members of the Campus Laboratory
School faculty were queried regarding their will-
ingness to participate in closed circuit television
demonstrations. All members of the faculty indi-
cated interest in the program. The second grade
was selected as the primary level grade because
this grade already was being used for demon-
strations for classes in methods. The fifth grade
was selected as the upper elementary school
grade in order to give the program additional
balance.
Instructional Faculty
The next step was to inform members of the
instructional faculty that demonstrations by
closed circuit television would be available to
them. From the beginning, great care was taken
to assure the various professors who indicated an
interest in the project that the Campus Labora-
tory School was hoping to provide a useful and
significant supplement to their instruction
through planned demonstrations of teaching
techniques which would be helpful to their col-
lege students. These demonstrations should ap-
ply to the topics currently under discussion in the
class and should not be random type lessons.
It was believed that best results would come
from demonstrations planned jointly by the pro-
fessor and the demonstration teacher in the
campus school. Consequently, those professors
who responded were asked to meet with the
demonstration teacher to plan the lesson in ad-
vance. Some professors were content to indicate
their needs in rather broad terms. Others were
specific to the degree that they provided exact
outlines of points they wished to see illustrated
with suggestions for experiments to be demon-
strated and materials to be used. Ample time was
provided to the professors and demonstration
teachers to plan the lessons adequately.
Length and Type of Lessons
A major decision was to limit each lesson to 20
minutes. The short demonstration period enabled
the professor to prepare his students in advance,
and to follow up the demonstration with a com-
plete evaluation in terms of the topic under
study. It was decided that only instructional
techniques involving overt and easily observable
participation by teacher and pupils would be em-
ployed, leaving the children to complete their
seat work and more quiet types of activities after
the conclusion of the demonstration. (Observa-
tion of children reading quietly at their desks is a
pleasurable experience to their teachers but may
be of questionable value to teachers in training. )
Preparation of Children
Before the demonstrations began, a television
camera and monitor were brought into the class-
room for the children to see. They were told they
would be participating from time to time and
were informed of the purpose of the work. The
children then were allowed to see themselves in
the monitor and wave at the camera in order to
get that human foible "out of their system." They
were urged to ignore the camera and to concen-
trate on the business at hand.
The Lessons
Following are examples of lessons requested
by various professors: (1) Arithmetic (measure-
ment of liquids and solids); (2) Reading (word
analysis); (3) Science (critical thinking, dis-
placement of fresh and salt water; (4) Reading
(preparation for reading in the content fields);
(5) Social Studies (solving of problems in har-
bor traffic through dramatic play); (6) Child
Growth and Development (levels of maturation).
The number of children employed was limited
to ten, except in the cases of the social studies
and child growth and development demonstra-
tions. The reasons for this limitation were tech-
nical rather than professional. It proved too diffi-
cult to cover great numbers of children with the
available camera and to hear adequately with
the available audio system.
Evaluations by Professors and Students
Professors and students were asked to make
evaluations regarding technical and professional
aspects of the project. No attempt was made,
however, to compare the learning of students
through television with their learning through
conventional methods of instruction. Reactions
generally were favorable although a number of
deficiencies were indicated.
All were agreed that a campus laboratory
school can make a significant contribution to
teacher education through closed circuit televi-
sion. Positive general reactions may be summar-
ized as follows:
1. Demonstrations were highly successful in
illustrating methods which had been described
in lectures.
2. Pupil responses were clearly audible when
work was conducted in small groups. (Observers
in classrooms often say thev cannot hear small
children from the back of the room. )
74
Educational Screen and Audiovisual Guide — February, 1960
3. Time was saved by bringing the demonstra-
tion to the college classroom instead of taking the
college class to a room in an elementary school.
4. In many cases, facial reactions of pupils
were more visible on the television screen than
they would have been from the back of a class-
room.
5. Large numbers of students ( 60 in one case )
were able to witness the same demonstration,
providing a common experience for purposes of
lecture and discussion.
6. Specific lessons can be demonstrated satis-
factorily through closed circuit television.
There were a number of unfavorable reactions,
most of which can be remedied through addition-
al equipment and personnel. Items for improve-
ment included the following:
1. Improvement in the coordination of camera
work with teacher or pupil activity at appropriate
times was recommended.
2. The lack of a zoomar lens prevented ade-
quate visibility of charts, pictures, and other
small items which were vital to the lesson (this
was rectified in the final lessons in science
through the addition of the TV-eye camera).
3. A need to improve the pacing of some les-
sons was indicated and a recommendation for
more exact preparation of lessons (virtually
scripts) was made.
4. The audio system was unsatisfactory when
work was carried on with large groups in various
parts of the classroom.
Conclusions
A campus laboratory school can play a signifi-
cant role in teacher education through closed cir-
cuit television and close cooperation between
demonstration school teachers and professors of
education for whom lessons are prepared is im-
perative. Lessons will be most successful in those
cases where the professor explicitly contributes
ideas and specifies clearly what he wants his stu-
dents to see.
The full potential of closed circuit television
cannot be realized until all necessary equipment
and trained personnel are available.
Many types of lessons which are restricted to a
particular classroom area can be demonstrated
well over closed circuit television. Similarly,
lessons involving extensive movement about the
classroom present certain technical problems
which are difficult to overcome in any room
which is not a fully-equipped studio.
Recommendations for Future Study
Appropriate demonstration teacher load was
not determined by this investigation. Additional
study of personnel requirements, needed in-serv-
ice education, and time involved in the prepara-
tion of lessons is indicated.
A continuing problem will be that of educat-
ing members of the instructional faculty to the
potential use of closed circuit television. Thus it
will be necessary to devise ways of stimulating
interest in and support for this medium.
Mrs. Aileen Birch, second grade
supervisor, teaches column addition
using a magnetic board and discs.
Visible equipment includes the
monitor, a viewfinder industrial
camera and a TV-eye industrial
Mrs. Birch works with a reading
group in the second grade.
Educational Scbeen and Audiovisual Guide— February, 1960
75
ST. LOUIS PARK PUBLIC SCHOOLS
Audio-Visual Department
ST. LOUIS PARK
Minneapolis 26, Minnesota
December, 1959
Audio -Visual Instruction in St. Louis Park Schools
Dear Parent:
You have perhaps heard it
said that "Seeing is believ-
ing", or you may have hearcJ
that "One picture is worth
thousand words". There,
lot of truth in these say
The use of Audio ^
(illustrative) maj
teaching democ
soundness of J
The prir
our ^
dents learn more effectively a^
It is a widelyrej
by Donald Schutte
An AV Try for Better
Public Relations
The following is the content of an 'audiovisual
newsletter sent recently to all parents of junior
and senior high school students in St. Louis
Park, Minnesota (a suburb of Minneapolis). A
similar newsletter is to be sent also to parents
of elementary students.
For more evidence of really progressive think-
ing, we quote Mr. Schutte, who is AV director
for St. Louis Park public schools:
"This is but one phase of public relations for
audiovisual. We have film and slides on our AV
programs and are showing them to PTA groups,
school boards, etc. We also put forth more or
less of a continual effort for articles and pictures
in the local papers."
Dear Parent:
You have perhaps heard it said that "seeinj^
is beUeving," or you may liave heard tliat "one
picture is worth a thousand words." There is
a lot of truth in these sayings. The use of audio-
visual (illustrative) materials in teaching dem-
onstrates the soundness of these sayings.
1 he principal objective of our program is to
help students learn more effectively at all levels
in our schools.
It is a widely recognized fact that the St.
Louis Park schools have one of the very best
audiovisual programs in the state.
What are audiovisual instructional materials?
Audiovisual devices are efficient tools by means
of which ideas are communicated to the stu-
dents. T\'pical audiovisual materials are: educa-
tional motion pictures, slides, filmstrips, phono-
graph records, tape recordings, educational tele-
vision, bulletin board pictures, displays, models,
and other illustrative materials.
Why do we use audiovisual materials? Learn-
ing results from experience. Audiovisual mate-
rials make it possible for pupils to experience
many things they could not otherwise have con-
tact with. These materials provide a common
experience background, thus making possible
intelligent group discussion of problems. Audio-
visual materials make objects and ideas more
realistic by illustrating them, thus providing a
76
Educational Screen and Audiovisual Guide — February, 1960
■oncrete image for the learner to incorporate in
lis experience background. Research studies
)rove that audiovisual materials, when properly
ised result in 20 to 40 percent more learning
n less time. They also promote up to 40 per-
•ent better retention of the things learned over
I longer time.
Audiovisual materials make learning interest-
ng. An interested student learns faster. There
s a more complete focusing of attention on the
ubject under consideration. The clarity of the
nultisensory perception inherent in the audio-
isual method helps students learn readily, as
erbal symbols become more meaningful when
llustrated.
Audiovisual materials can conquer time and
pace. They can bring the world into the class-
oom, making it possible for pupils to experience
ndirectly numerous things, places and events
vhich it would be impossible for them to ex-
lerience in any other way. Slow motion, anima-
ion, high speed action, microphotography and
)ther si^ecial techniques used in films make pos-
;ible many observations beyond the range of
lormal human experiences and help to clarify
nany a perplexing problem.
In the 1959-60 school year 650 educational mo-
ion pictures will be used in the classrooms of
>t. Louis Park High School. A total of 878 educa-
ional motion picture films will be used in the
Ilentral and Westwood junior highs. Educational
ilms are used to some extent in the teaching of
ilmost every subject in our schools. These films
(ire particularly valuable in teaching the sci-
bnces, English and social studies. All of these
materials are made available at a cost of less
hail 85c per pupil for the year. By means of
;uch films, learning opportunities which could
lot be obtained by other methods are made avail-
ible to the students.
Tape recordings and phonograph records are
ised extensively and very effectively in the
reaching of many subjects including music,
speech, foreign language, science, English and
social studies. Tape recordings from the State
Department of Education tape library and other
sources, as well as locally produced tapes, are
used.
Materials collected from various sources in-
cluding newspapers, magazines, textbooks, and
student-made materials are projected for class
use by means of the opaque projector. Materials
of this kind are used in Health and Physical
Education, in art, in social studies and in other
subjects.
We have 35 mm filmstrips which contain a
series of illustrations and systematically organ-
ized around a given topic and are used in teach-
ing a number of subjects. They are particularly
valuable in teaching junior high science. One
advantage of filmstrips is that discussion and
questions can accompany the showings of these
materials.
In addition to providing commercially pre-
pared audiovisual materials, the audiovisual de-
partment also prepares instructional materials
such as still pictures, motion picture films and
recordings for use in our schools. The audio-
visual department has charge of student camera
clubs in each of our schools. Photographs for
school publications and for classroom use, an-
nual reports, etc. are taken and processed by
the audiovisual department.
Most all classrooms in our schools are equipped
with darkening drapes and wall screens to facil-
itate the projection of visual materials. An ade-
quate supply of projectors, recorders and re-
lated equipment is available in the audiovisual
center in each building.
Audiovisual devices bring the world to the
classroom. These methods promote more effici-
ency in learning. This is a very important func-
tion in today's educational process.
D. F. Schutte
Audiovisual Director
Mr. S<iiult«- is telling the parents about up-to-date techniques like this.
^:
A,
:Mi
AV
In the Church Field
by William S. Hcx:knian
Seeing Motivates Use
Visual aids are like a lot of other
things— you are not likely to use what
you don't know about. And right here
I would like to add: You aren't very
likely to use what you know about
until you see itl
It is right here that many churches
are finding their bottleneck in the
utilization of visual aids: getting lead-
ers and teachers to see the stuff.
This I know for a certainty— You
can't over estimate the value of a
table-type filmstrip previewer when it
comes to motivating this seeing and
previewing which is so basic to use.
(See front cover.— Ed.) It by-passes the
bother of using a projector; it saves
time; it is just plain vonvenient. That's
why this departmental leader is here.
The church has made it easy for her to
see the materials it has bought and
told her about. So, if you would stim-
ulate use, make previewing easy with
a table-model filmstrip previewer.
Flat Teaching Pictures
It would take the next eight pages
to picture and tell the story of how the
Central Lutheran Church (4th Ave. S,
at Grant, Minneapohs 4) developed
one of the finest libraries of teaching
pictiu-es in the country. Containing
more than 600 mounted and cata-
logued pictures, this great resource
has been in use more than 18 months
and everyone is enthusiastic about it.
It all started when the right people
got interested: those who appreciated
the power of flat teaching pictures to
enrich classroom teaching and depart-
mental worship, plus those who had
the know-how involved in uniform
mounting and cataloguing. Money was
needed, not a great deal, but it was
forthcoming.
This visual resource is related to the
other visual aids used in the church
school: flannel graphs, filmstrips, ob-
jects, etc. A chairman is in charge and
is responsible for all phases of the
work, including keeping the church
school staff informed on what relates
specifically to current curriculum. Use-
ful guidance on the selection and utili-
zation of this type of teaching aid has
been developed. This is the most thor-
oughing approach I have heard about
and some way should be found to
make their experience and practices
widely known. Perhaps a descriptive
pamphlet would sell at a price to re-
cover the cost. I am certain many
churches would like guidance in build-
ing up a similar resource.
Getting Our Money's Worth
Our assistant minister is staff ad-
visor to the Sunday evening Youth
Fellowship of older teenagers; I am
program advisor for the Men's Club
which meets monthly for dinner.
When it was suggested, the men
thought the idea of having a panel of
teenagers discuss youth-parent rela-
tionships before one of their meetings
a mighty good idea. How to get the
panel? I took the idea up with the as-
sistant minister and he said it would
be easy to get a panel of youth for the
men if I could get a panel of men to
come before the Fellowship to discuss
the same question: Teenage-parent re-
lationships.
Now our problem was getting the
show on the road; how to get momen-
tum and direction in these discussions
of this question before the men and
the youth. Here is where the film
comes in, and where knowledge of
what is available pays off: I suggested
that we use the kinescope, The Tyran-
ny of the Teenager, (from the Broad-
casting and Film Commission, of NCC,
47.5 Riverside Dr., N. Y. 27) to spark
our discussions. That sounded like a
good idea to my fellow staff member
so the film was booked.
When it came, two days early, it
was previewed by the panel of youth
which was to appear before the men,
and the assistant minister did a fine
job of preparing them in terms of
what the film had to say on the sub-
ject. Before the men (100 present)
they did a swell job, making state-
ments and then receiving the tougl
questions of the men. When adjourn-
ment time arrived, the discussion wa;
going full tilt.
Now, once into the fray and witl
lots more to say, we had no trouble al
all getting a panel of men to volun-
teer to go before the fellowship meet-
ing of the young people the following
Sunday night. The film was kept over,
and a second rental paid.
Now the young people were on theii
own ground, and the panel of Wed-
nesday night formed a cadre of sea-
soned veterans who really popped the
questions to the men when the film
had been shown to the young people
(some 65 attending). After the film
each one of the six men on the panel
made a short statement on some as-
pect of the film that caught his atten-
tion, and then the general forum be-
gan. The assistant minister did a skill-
ful job of moderating the meeting and
a 'fine time was had by all.'
Thus we wrung the juice out of that
film and got our money's worth. We
got a lot more! The men got a view of
the youth that they needed; and the
youth got some of their battering-rams
of unseasoned opinion badly bent on
the wall of adult experience. The free-
style mental wrestling revealed the
agility of youth and the solid weight
of adulthood— and both age groups
came out of the arena with some opin-
ions pretty badly battered but with
their principles pretty well intact. Oh
yes, here and there you could see a
bright tail-feather of adult conceit
lying around the premises, and here
and there some adolescent presupposi-
tions littered the landscape.
And, last but not least, an 'old'
minister had his faith in films renewed,
and a 'new' one got a glimpse of their
utility and power when properly
hitched to the job.
Filmstrip Notes
Next Steps In Religion, a color film-
strip with script, record, and user's
guide which was produced by the De-
partment of Christian Family Life of
the General Board of Education of
the Methodist Church (201 Eighth
Street, Nashville 3, Tenn.) as a sequel
to another filmstrip First Steps in
Religion.
Just as the first was to be used with
pre-school parents, this latest one is
for the parents of children of the pri-
mary bracket— first, second and third
grades. The accent falls on two facets
of the complex problem: it helps the
parent of small children better under-
stand what they can do in the home
about the teaching of religion, and it
explains to them the broad role of the
church school in the life of the child.
78
Educational Screen and Audiovisual Guide — February, 1960
s a good job all the way and worth
le purchase price of $10.00.
Bread! Men will fight for bread!
hey will also cooperate to secure sus-
lining bread for themselves and their
imilies. For the color filmstrip, This
ustaining Bread, Joseph Escourido
id 61 frames of original art in delight-
1 color. It illustrates the inspired
rose-poetry commentary of Darius L.
wann. Back of both is specially se-
cted background music. When ap-
reciated for what it is— a devotional
Imstrip with audience participation-
id carefully rehearsed, and skillfully
resented, it will measure up to a rev-
rent and uplifting meditation on what
read does mean, and can come to
lean, in the lives of men. Complete
ith record (which is recommended),
12.00 from your A-V dealer or
riendship Press, 475 Riverside Drive,
i. Y. 27. Price with script only, $6.00.
Holy Week In Jerusalem (4.5 frames;
olor photography) depicts what a
isitor to the Holy Land might expect
o see in and around Jerusalem during
he week preceding Easter. It traces
he path which Jesus and his disciples
irobably trod, beginning on Palm Sun-
lay and including Bethany and Neth-
)age. Church of Pater Noster, the
/ale of Kidron, Gethsemane, Church
)f All Nations, etc., and then stopping
it the traditional Stations of the Cross.
FILMSTRIPS FOR
CHRISTIAN EDUCATION
Some recent releases ;
A. D. 29
Art by Harold Minton
GOD THE CREATOR
Art by Oliver Grimley
HOW DO YOU LOVE YOUR
NEIGHBOR?
Color photographs
MEMBERS ONE OF ANOTHER
Art by ]. Thomas Leamon
HOW THE OLD TESTAMENT
CAME TO BE
Art by George Malick
A SKETCHBOOK ON GREATNESS
Art by Oliver Grimley
Full color. $5.50 each,
Ifyite for free folder
CHRISTIAN EDUCATION PRESS
1S0S Race St. Philadelphia 2, Pa.
The age level is Fifth Grade and up,
and on the basis of general quality
and utility it is recommended. Com-
plete with LP record, $9.00; with
script-guide only, $6.00. Produced by
and available from SVE, 1345 Diver-
sey Parkway, Chicago 14, 111.
I would like to recommend two
'Easter' filmstrips which deal with the
seasonal aspects of the subject and not
the religious— except in a nicely ob-
lique manner. They are: Mrs. Hen's
Easter Surprise and Mary's Easter
Lambs. Both are by SVE and are
beamed at the Kindergarten-Primary
age bracket. Both are good, but I en-
joyed Mrs. Hen more. (At last she finds
a place to lay her eggs and hatch a
family— but, one egg is bigger than the
others, and takes longer to hatch. Yes,
you guessed it. Mrs. Duck laid an egg
in Hen's nest! Well, he was so cute-
big feet, broad bill, wiggly tail, and
funny voice. What a happy and inter-
esting family, as they cross the lawn! )
Yes, the lambs are bom at Easter, and
this gives Mary and her brother great
pleasure and something wonderful to
share— and, we hope they did not
wear those little critters out the first
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Edlcational Screen and Audiovisual Guide — February, 1960
79
The aged Peter in prison with other Chris-
tians, awaiting unknown tortures and
possible death, comforts and reassures a
young man by telling him the story of his
own faith. We see the proud, boastful Peter
turn into a coward and a traitor the night
he betrays his beloved Lord. And then
miraculously the fearful, trembling man
becomes Peter, the rock, as the power of
the Holy Spirit comes upon him, and the
true meaning of the resurrection becomes
a living reality in his life.
Hope and encouragement to all people
everywhere today is offered in this dy-
namic spiritual film, as Peter emphasizes
— "The power of His resurrection was not
just for the day in which He rose from the
dead — it is for today — for you and me.
He Is alive!"
For the spiritual impact of the year in your
church, ask your film library for "THE
POWER OF THE RESURRECTION," or write
5823 Santa Monica Blvd.
Hollyivood 38, California
60 MINUTE SOUND MOTION PICTURE
Daily rental — S37.S0 color, $25.00 black & white
couple of days. In both the art is good,
and stories nicely told. Both, with
back-to-back narration on one record
$13. .50; both with commentary-guide,
$10.80; each complete $9.00; each
with guide-script only, $6.00.
In its "Great Stories from the New
Testament" Encyclopedia Britannica
Films Inc., (Wilmette, 111.) has pro-
duced eight titles, each with 32 frames
of art and a reading script:
The Story of The Nativity combines
the Lucan and Matthew accounts as it
might have been seen and understood
by one of the Wisemen.
Jesus Prepares for His Ministry
covers this period in Jesus' life, brings
John the Baptist into the scene, tells of
Jesus' temptations, his calling of the
disciples as it might have been ex-
perienced by Simon Peter.
The Teaching Ministry of Jesus at-
tempts to convey the central teachings
of the Master, including the two para-
bles: Good Samaritan and Prodigal
Son; and, shows Jesus' love of chil-
dren.
The Healing Ministry of Jesus
shows incidents of healing, the gather-
ing of the crowds around him, the in-
creased concern of the Pharisees and
priests.
The Triumphal Entry and Last Sup-
per records the usual incidents of this
period.
The Trial of Jesus by the various
authorities seeks to give an under-
standing of why they were held and
why he was sentenced, as observed by
Peter.
The Story of the Crucifixion relates
the death as seen by a Roman soldier,
and recalls the 'seven last words' of
Jesus. What is the general level of
quality? It is good both in the art and
the commentary. The basic pictorial
material is the Fibocolor from Hol-
land. While stylized, it has both
beauty and vitality. The commentaries
are scholarly, informative, and written
with the aid of a consecrated imagina-
tion and need to be thus accepted.
While the basic work was done with
great competence by Weldon Johnson,
Walter J. Harrelson, dean of the Di-
vinity School of the University of Chi-
cago, acted as a collaborator.
What is their utility? Good, as I see
it. The producer says the age of wid-
est use is 9 through 14; I would
widen it to Junior through Adults.
This is the Scripture pictured and ex-
plained, and who's too young or old
for that? In fact, the last seven titles
would provide a fine core for any min-
ister's Lenten series. The ESV version
is frequently and effectively quoted.
I can .see the.se used in connection
\\'ith the regular curriculum in the
Junior and Junior Hi departments.
The first title makes an excelle
addition to any local church's libra
of Christmas materials. Each wi
manual and script is $6.00; the seri
of eight boxed, $48.00. These I re
ommend; the O.T. Titles are und'
study.
On Africa there are four new filij
strips of good quality and utility, pr
duced by the United Church of Cat
ada (Dickie Sada, photographer) an
distributed by SVE-Angola Awaken
97 frames and for Junior Hi and abovi
and. Gifts of Healing, same age levi
and accenting medical work mor<
A School Bell Rings In Angola, 7
frames, for Primary and Juniors, an
telling the story of a boy who wante
an education ever so badly; anc
Firelighters of Angola, Junior Hi an
above, 72 frames, and telling the stor
of the teenage girls' movement whos
members pledge "to take care of he
body, to search for truth, to grow i
the knowledge of God, and to serv
others." Each without LP recordei
commentary, $6.00; each with record
$9.00; and the narrations are pairei
on the two records thus: first and sec
ond title; third and fourth titles. High
ly recommended.
Family Filmstrips has produced fivf
titles on Palestine which almost ever)
church will find good and useful. The
photography is fine (there could have
been a few more close-ups, I believe)
and the commentaries are interesting-
ly cast and very informative, tying in
at all times biblical background in
terms of places, events and people.
Available from your A-V dealer.
Easier In Jerusalem, 40 frames and
for youth and adults, shows just what
a Protestant would be looking for if he
were to visit Jerusalem and vicinity
during Holy Week and on Easter. An
excellent unit to close a Lenten series
with.
At Home aiul At Work in Bible
Lands is for Primary children and runs
28 frames and shows daily chores in
the home and work. Shepherds In
Bible Lands, 31 frames and for Pri-
mary grades, shows the work of the
shepherd and will help any child bet-
ter understand biblical allusions to this
vocation.
Everyday Life In Palestine (53
frames) and Shepherd Life In Pales-
tine (50 frames) puts the content you
would expect under these titles on the
level of Juniors and up. This is good,
and many local churches will welcome
this closely grading of materials.
Prices: First two, complete with 71/2
inch LP records, $11.00; the third,
complete with 10 inch LP disc,
$10.00 last two complete with 12
inch LP disc, $16.50.
80
Education.\l Screen and Audiovisual Guide — February, 1960
VUDIO
by Max U. Bildersee
We couldn't have an adequate
lidance program here at Frontier
igh School," said Mr. Knotfrom in-
gnantly, "if it weren't for all the
ings we do with a tape recorder!"
He continued without waiting for
e obvious question, or for an ex-
imation of wonderment. "To begin
ith, quite a few of our boys and
rls go on to college. We can't have
college representative here all the
me, but we can have this." He turned
switch.
Here at State," the voice said,
oung people find many exciting op-
artunities to explore the world of
lowledge. In the undergraduate pro-
am we offer fine liberal arts training
ith ample opportunity to specialize
1 appropriate areas of the arts. Our
ience laboratories are recognized as
le best available in this area, and our
:ience faculty boasts many outstand-
ig scholars."
"Of course," the voice continued,
here is far more to college training
lan application to study. Studies
)me first, but through our intra-mural
rhletics program every student has an
pportunity to participate in t e am
)orts— to make the team as it were,
nd we are proud of the record State's
•ams have made in inter-collegiate
)mpetition."
Mr. Knotfrom turned the recorder
f. "This recording is not just another
)ice. It is the Director of Admissions
: State who talked to our seniors a
3ar ago— and who has stayed with us
lis way and talked to a great many
udents."
"But aren't you giving exceptional
"ominence to just one institution?"
Mr. Knotfrom smiled and pointed to
shelf of tape recordings, and ex-
ained that not only nearby but dis-
nt colleges v.ere represented in the
hool's collection of recordings. He
[plained that in some instances this
as the sole representation of the col-
giate institution— beyond the printed
italogue— to be found at any time at
le school. "We are just too small and
o far away," he explained, "and
hen the colleges couldn't come to
i easily, we had to find a way for
lem to make the journey easily. And
we find that, as a result of these tape
recordings, our boys and girls know
more about the variety of colleges
they may attend, and more about
what is offered in each. They've made
some fine selections on the basis of
this information."
Mr. Knotfrom added that, because
the colleges were so readily represent-
ed in the listening room, the colleges
too were becoming more interested in
attracting students from Frontier High.
"It helps us place the capable student
with a financial problem because we
have better college contacts," he said.
"Don't you find your college coun-
selling a small portion of your Guid-
ance program? What percentage of
your graduating class will go to college
in June?"
"That, I don't know. But last June
we placed more than sixty students
out of a class of one hundred. The
year before the number was fifty— and
before that— before we began to seek
tape recorded information— we never
placed more than thirty-five per cent!"
"What happens to the others? How
does your tape recorded Guidance
program help them?"
"Well, the Guidance program here
is many things. This is not a large
school from most standards— it is a
small school measured by city stand-
ards. We get to know each student
particularly well, and during the
course of the student's stay here we
are able to develop a considerable
audio library to help the youngsters."
"For instance, we begin to record
personal interviews during the very
first year. We maintain a continuing
file of such recordings for each stu-
dent — usually made at six month
intervals. There are exceptions, of
course, because some students need
more — or less — help than others.
Then, being a small school, we find
this recording with a few notes an
economic method of keeping informa-
tion on file. We have no trouble re-
viewing an interview — verbatim!
"When parents visit with us we
may play back a selected portion of
a recording to stress a particular point.
Or when the student seeks summer
employment we can demonstrate via
the recording the student's natural
reaction to questions and his relations
with people."
"Do you use the recorder for voca-
tional counselling?"
"Oh, my, yes! We do this in several
ways.
"First, of course, we have the con-
tinuing series of in-school interviews.
Then, we do not hesitate to take the
recorder to the bank, a farm, a store,
a factory or some other possible point
of employment. We interview — or
the students do — professional and
non-professional people and keep a
file of work-area interview studies for
individual and group listening. These
usually provoke considerable discus-
sion in class!"
"Can you be more precise?"
"Well, you are a teacher. You like
the profession, or you would not have
chosen it, and you would not stay
with it. There are many satisfactions
for you in teaching. You can tell a
student about those satisfactions with
difficulty. And you can, as well, speak
of the frustrations and heartaches of
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81
teaching. We have a recording we
made a few days ago. One of our
teachers is leaving at the end of the
year and she wanted to tell just why.
Listen to this I"
A moment later we heard a rather
pleasant, calm voice saying, ". . . .
and I found much pleasure in teach-
ing. But, like so many other men I
must look to a greater financial future
than teaching offers. I have a family
and I want my children to have the
educational opportunities I have had.
I cannot do this, and stay in teach-
ing, so I am resigning at the end of
the school year to accept a position
as a salesman. I'll be back occasion-
ally because 111 be working in this
territory — but I am assured of a
better income by my new employers.
And I won't be entirely leaving edu-
cation, either, because I shall be meet-
ing many teachers, and many students,
I hope, selling essential school sup-
plies."
"There," said Mr. Knotfrom, "goes
a fine teacher. We cannot equal the
income he will be getting as a sales-
man. Too bad."
"But of course you go further than
teaching?"
'Tes, we do. I mentioned the var-
iety of places we take a recorder. We
send for tapes, too. We have asked
newspaperman to tell students about
journalism — in response to particular
questions. You see on the shelf there
such titles as 'Accountant,' 'Commer-
cial Artist,' 'Farmer,' 'Banker,' 'Police-
man,' 'State Trooper,' 'Salesman,' 'Bus
Driver,' 'Truck Driver' and a variety
of others. Some of those voices repre-
sent former students at Frontier High
who understand both the student
problem here and the vocational prob-
lem outside. They've lived through
it, and they are back on the shelf
at least, to tell us what they have
heard and learned. Not only have we
this variety of practical, first-hand
information but we seek new infor-
mation all the time. When a student
exhibits an interest not represented
on our shelves, we set about to get
the information we need to help the
student. And we have found both
management and labor organizations
very eager to work with us. For in-
stance, the oil industry is constantly
looking for new young men to work
in service stations and garages, to
train for management and supervision
and eventually to become entrepre-
neurs on their own. We have a variety
of information and recordings sup-
plied by them. And, too, the appro-
priate unions have helped by similar-
ly answering questions and supplying
data about employment possibilities
and about union activities.
"I should add," said Mr. Knotfrom
chuckling, "that an insincere man can-
not make anything but an insincere
sounding recording. And this insight
into human character so evident in
sound helps our young people make
choices."
"Let me recap so that I understand
perfectly, Mr. Knotfrom. You begin
this recording program when the stu-
dent enters the school. You record
selected teacher-student interviews,
particularly those involving student
plans and programs."
"That's right. And as the student
goes through Frontier we review those
recordings with the student or alone
as need and experience indicate."
"Do other students hear any of
these recordings?"
"Please do not consider me foolish,
but we keep those particular tapes
under most careful supervision. These
are personal and confidential — and
are always under surveillance. We try
to treat them as carefully as a bank
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Address
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treats money — lock-up except
in use, and every tape accounte
through 'sign-out and sign-in'
cedures. The student knows th;
cordings are being made. We d
believe in secrecy in this rega
and the student knows, too, how
fully the tapes are cared for. An
graduation they are cleaned fo
use."
"The students must have com
confidence in the program you
developed."
"They have. We have tried to
it and we are very careful nev(
violate it."
"Other than the regular recoi
of interviews we offer the adv
services, you know."
"Yes, I wanted to get into tl
The student leaving here seem
have had the best variety of ii
mation you could give him. The
lege-bound student . . . . "
"Let's not limit that to 'coll
bound' as you were saying. All
dents leaving here are encourage^
take further study as ability, intt
and finances allow. And of course
have developed a variety of audic
formation about many programs
eluding our local adult education ;
gram as well as business school
junior college study opportunities
be found in the neighborhood." I
"I see. Then your audio infor |
tion covers advanced study — st-j
beyond Frontier — generally. It ii
covers, you said, vocational are
"Quite so. The vocational opj
tunities, incidentally, are not ne(
sarily those of immediate use. A
indicated, they cover the variety fr
immediate employment opportuni'
to the requirements of professio
areas of gainful employment."
"Are there any commercially p
duced recordings that you can use
this area?"
"Regretfully, there are not. T
could be a real challenge, I shoi
think, to a commercial producer w
would be satisfied with a small
turn on his investment. Not that
mean that commercial record prodi
ers are selfish — far from it. Rati
I mean that I recognize the risks
volved. We have had many failui
in our efforts to secure good recoi
ings for our purposes. But we c
just re-record after a few tests h«
in school. Once a commercial d:
is pressed and on the market I
afraid that the producer cannot ba(
track and start again."
"You mean that the first effo
are likely to be unsuccessful, and t?
repeated recording expeditions a
necessary?"
"That has been our experience. 1
the most part."
82
Educational Screen and Audiovisual Guide — February, 19(
If there were disks, would they
ply to your school?"
"Most perfectly, probably not. But
;y could be general enough to
ply to any school, it seems to me."
'And yet you would expect them
offer specific information about a
/en work area?"
"Yes. And I don't think that un-
isonable. Much of this information
iches students through a variety of
urces including magazine articles,
oks, manuals of various sorts and,
course, incidental interview and
servation as they experience deci-
)n making and meeting many peo-
Has the Army — or Selective Serv-
— entered into this area?"
I'm glad you asked that. Some
their manuals, as you know, are
perior. And I think that they could
I to the forefront in this area of
lidance. After all, they meet all of
ir boys and they can do much to
plain the variety of options avail-
ile to young men today in this area
national service. Yes, I'd like them
experiment with this guidance re-
rding."
"On tapes . . . supplying pre-re-
irded tapes to schools?"
"No, on flat disks. These the stu-
nts can take home and review at
isure, or review with their parents.
he few such tapes we have were
ade by former students returning to
e old friends and to renew acquain-
nce with teachers. And these are
ally inadequate because, as you
low, the regulations involving serv-
e are changed from time to time
id we just aren't up to date.
Let me ask you a question for a
lange. Isn't there some branch of
ich of the services which could un-
;rtake this sort of program without
aking it a selling program? I mean,
luldn't there be a measure of straight
Ik and explanation without what
ime of my youngsters call 'the com-
ercial voice?"
Sounds like a reasonable idea to
e. And I suspect that if the selective
irvice people or the armed forces
ople become convinced they will
3 a good job. You know, this idea
ight just challenge them, and I'd
ire like to see them try."
T.V. Tape Recording x^
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DUCATIONAL ScREEIV AND AuDIOVISlJAI, GuiDE — FEBRUARY, 1960
83
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
The Weapons Revolution
(National Educational Television Film
Service, Audio-Visual Center, Indiana
University, Bloomington, Indiana)
Produced by The Social Science Foun-
dation ami Communications Center,
University of Denver, for Education
Television and Radio Center, Ann
Arbor, Michigan. 29 minutes, 16mm,
sound, black and white, no date. $125.
Description
The Weapons Revolution, a kine-
scope with commentary by Founda-
tion Director Dale Fuller and visuals
from motion picture files of official
and news agencies, scans the develop-
ment of weapons from the rock to the
ICBM, discusses its effect on personal
safety and military strategy today,
and presents problems of policy cur-
rently facing our nation.
The program opens with rapidly-
succeeding shots of electronic detec-
tion and triggering devices, a develop-
ment which had its origin with the
Army's acceptance in 1909 of the
Wright brothers' invention, was given
impetus by the mechanization of
World War I, and continued in 1919
with flying torpedoes, fore-runners of
today's guided missiles. When experi-
ments during the 1930's finally pro-
duced the B-17, air power came of
age. Now total war was possible-the
kind of war described by Billy Mit-
chell who said that crippling blows
must be carried into the enemy's
country against his whole population
and his whole means of subsistence.
Now air power had become a revolu-
tionary supplement to ground and
naval power.
But, the closing days of World
War II brought two more weapon
revolutions-the V-2 rockets, used
against Britain, and the even more
awesome power of nuclear fission.
The latter's effect is demonstrated by
pictures of Pacific Ocean tests where
an island three miles in diameter be-
came a 175-foot crater and where
fallout effects ranged over 7000 square
miles. Once warriors wore armour;
now they wear oxygen masks. Once
battlefields were measured by acres;
now, thanks to inter-continental bomb-
ers, atomic powered submarines, and
weapons like the Snark and Regulus
battlefields are measured by cities
and even by continents. The ICBM
moving at 12,000 miles-per-hour to-
ward a target 2000 miles distant, is
pictured as the most terrifying culmi-
nation of jet propulsion. And just as
these weapons went through long dis-
couraging periods of trial and error
so must men. Weightlessness is but
one of the problems with which ar-
gonauts must learn to cope in the
laboratory.
But concern with technical, phys-
iological, and psychological problems
on the firing range and in the lab-
oratory must not overshadow in our
minds the even longer-range problems
of national policy. To the "total war"
concept of 1917 and 1942 must be
added a new dimension-penetration
along great circle routes to total pop-
ulations in places heretofore inacces-
sible. How can masses of people any-
where and everywhere be protected
in this day of long-range missiles and
nuclear warheads? Certainly, in case
of attack, there will be no time for
democracies to mobilize their civilians
and their industry. There mav not be
time for even our President and the
Pentagon to make any but immediate
decisions. Indeed, even with the best
of preparations for all kinds of emer-
gencies, there may be no real defense
possible against surprise attacks.
Therefore, renewed efforts to reduce
and control armaments are essential.
But these become possible only as
world tensions are reduced. Mean-
while, we must maintain a missile
program strong enough for retaliation
and at the time continue our con-
ventional weapons program in the
event of small wars. Such conflicts
become increasingly significant as na-
tions recognize that use of missiles and
nuclear weapons would only trigger
a worldwide conflagration. Thus wc
are forced into a double program of
preparedness.
Appraisal
^_ This kinescope, one of a series on
'Twentieth Century Revolutions in
Worid Affairs," is by its very nature
subject to "dating." But it is generally-
enough conceived to be useful
social studies classes in the second
grades and in adult discussion groi
tor some time to come. The visu,
selected from motion picture files
^EC, NATO, Defense Departme
NBC, National Archives, and 1
Army, Navy, and Air Forces are i
always sharp; but they are w(
selected and edited and support t
narration effectively. Organization
excellent and pacing is well-handle
despite two rather lengthy recapitu:
tions given by Mr. Fuller from behii
a lectern. Much of his commentary
dramatic and is highlighted by n
merous "then and now" contrasts. Ce
tainly viewers will be ready at tl
film's close to join him in declarir
that peace cannot be purchased ;
cutrate prices.
-Kenneth B. Thurstc
The World of Molecules
(pJ\''[f'i^l-''Vexler Film Production.
(iOl North Seward Street, Los Angele
38, California) 11 minutes, 16mn
sound, color or black and white 195i
$100 or $50. Correlated with the tex
series, HEATH ELEMENT AK
SCIENCE, by Herman and Nin.
Schneider.
Description
84
Through creative animation and livi
demonstrations The World of Mole
cules, one of eleven films designee
to supplement Heath's Elementan
Science Series, describes the rudi
ments of molecular behavior. Specific
attention is paid to the properties o:
molecular dispersion and attraction
The relationship of heat energy t(
change of state is depicted through
use of a variety of examples.
The film opens with a riddle, "How
are a ball, a bell, a book, a brook
a boy, and a bike alike?" The narratoi
then states that science believes that
all things are made of molecules, and
these molecules are very small. Fol-
lowing scenes show that a grain ol
sand on a baby's nose contains more
molecules than there are grains of
sand on a large beach.
The concept of the molecular mo-
tion in all things is introduced. Two
boys set up an experiment to prove-
Educationai. Screen and Audiovisual Guide— February, 1960
lis statement. They put a few drops
f ink into a glass of water. At first
ink molecules do not disperse
iroughout the water. Animation is
sed to portray how the molecules of
•ater and ink bump together and
:-atter the ink molecules. The boys
re now seen observing their glass
f ink and water in which the ink
lok'cules have become evenly dis-
erscd throughout the liquid.
The relationship between molecular
ehavior and the sense of smell is
resented next. The two boys prepare
"betvveen-meals-snack" of dough-
uts, and animation is used to show
lial many of the doughnut molecules
scape and move through the air,
iving the boys the sensation of smell-
g the doughnuts.
In the ne.xt scene the boys are get-
ing a drink of water. The narrator
sks, "Why, since molecules move,
lo the glasses not melt or lose shape,
r why does the water not change
[) ice?" Animation is again used to
how how the behavior of molecules
xplains why things are either liquid,
ilid, or gaseous. Molecules of a solid
nove with a very small area, mol-
cules of a liquid have more motion,
,nd gas molecules are even more ac-
ive. The scene then shifts to show
frying pan, a bread board, and a
loughnut. As the boy breaks off a
)iece of the doughnut, the narrator
)oints out that the molecules of some
ubstances have a stronger attraction
han the molecules of other substances.
Jecause of this the boy could not
)reak the frying pan and probably
le could not break the bread board,
)ut the doughnut gives him no trouble
it all.
It is pointed out that the molecules
>f liquids also attract one another.
This is demonstrated by a drop of
vater hanging from a faucet in de-
iance of the laws of gravity, a large
oap bubble being made, and droplets
)f water standing up in little balls on
I piece of waxed paper.
Several scenes in animation review
he behavior of molecules in solids
md liquids. Molecules of air are
hown much farther apart and mov-
ng more rapidly to indicate that air
nolecules have little attraction for
ich other.
The concept of the change of state
s described through animation, strcss-
ng the role of temperature change
IS the causal agent. The boys are ob-
;erved eating ice cream and drinking
nilk. Changes in state are shown by
he melting of ice cream, the evapora-
ion of milk, and the condensation of
,vatcr on the outside of the cold milk
jottle.
Sand, glass, and metals which are
solids at ordinary temperatures are
seen in the liquid state when they
have been heated sufficiently. The
substances are then pictured in their
more familiar forms as a bottle and
as a spoon after they have cooled and
the molecules ceased to move as vio-
lently.
The behavior of molecules during
a change of state in a substance is
reviewed in animation. In the closing
sequence the narrator stresses the
changes of state that are constantly
taking place all about us.
Appraisal
The World of Molecules provides
the upper elementary and junior high
student with a very clear explanation
of one of the fundamental principles
of science. The film very effectively
uses animation to make an involved
subject quite simple. The teacher will
find this film a welcome teaching tool
because it shows vividly a concept
which often at this grade level is only
talked about. The film can also be
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used to help students understand why
temperature differences cause expan-
sion and contraction in most sub-
stances.
The animation departs from the
traditional portrayal of molecules as
spheres in favor of more abstract
shapes which may be preferable since
actual molecules are not spherical.
—Don Nicholas
The Story of the Modern
Storage Battery
(United States Bureau of Mines,
Graphic Services Section, 4800 Forbes
Street, Pittsburgh 13, Pennsylvania)
Produced by Willard Storage Battery
Co. and U. S. B. M. 25 minutes,
sound, color, no date. Free-loan from
U. S. B. M.
Description
The Story of the Modem Storage
Battery uses live action photography
and animation to survey the multitude
of uses the storage battery serves in
everyday activities; to present a sim-
plified explanation of primary and
secondary cells; to trace the steps in
manufacturing the storage battery;
and to stress the care required for
long battery life.
The film opens with views of the
automobile storage battery and relates
the battery to such functions as start-
ing the car engine and stand-by power
for the lights and radio. Other uses
of storage batteries are suggested in
guided missiles, ocean buoys, and for
emergency use in hospitals.
Having established the importance
of storage batteries, the film develops
the principles of operation of such
batteries. Using common objects such
as a penny, a quarter, and a grape-
fruit, the film demonstrator builds a
simple primary cell. Volta's zinc and
silver voltaic pile is shown and related
to the later zinc-acid primary cell.
Noting that such a cell cannot be
reactivated once the negative plate is
consumed, the film turns to the lead-
acid storage cell and develops the
principles of the "storage" process.
The film presents the chemistry of
the charging and discharging process-
es in simple form. The evolution of
lead peroxide-filled grids from a sim-
ple lead plate is depicted. The demon-
strator emphasizes that only a chem-
ical change occurs in storage batter-
ies; that electricity is not stored.
The third section of this film shov
manufacturing steps in storage ba
tery production from molding th
grids to the final assembly into
completed battery.
The final sequence gives a dramati
portrayal of some of the abuses whic
can reduce the useful life of an autc
mobile storage battery, and the wa>|
in which these abuses can be prti
vented.
Appraisal
The Story of the Modern Storag
Battery will be very suitable for us
in general science or science surve
courses in junior or senior high schoo
but it will probably be less suitabl
for use in chemistry or physics. Th'
presentation of technical informatioi
such as the chemical processes ii
storage cells is simplified so that m
background in chemistry is needed b;
the viewer. This film may go beyom
the immediate goals of some teacher
in presenting uses, principles of opera
tion, manufacturing steps, and opera
tional problems all in one film pro
gram.
—Merlyn Herricl
AUDIO-VISUAL INSTRUCTION
By James W. Brown and Richard B. Lewis, both of San Jose State
College; and Fred F. Harcleroad, Alameda State College
554 Pages, $7.95
This text on audiovisual methods provides concrete, practical information on the use
of instructional materials to plan and carry out learning activities. Examples of use
have been drawn from all subject fields, from kindergarten through college. It is the
first audiovisual text to use on inventive and stimulating format in which profuse illus-
trations are correlated with the text. Emphasis throughout is on the principle that
learning is most effective when materials are Integrated with instruction. A-V Instruc-
tional Materials Manual, $3.50. Teacher's Guide, Free.
Send for Your On-Approvol Copy ^
McGRAW-HILL BOOK COMPANY, INC.
330 West 42nd St. New York 36, N. Y.
«6
Educational Screen and Audiovisual Guide — February, 1960
FILMSTRIPS
by Irene F. Cypher
Last week someone asked us the
question that always causes us to see
slightly reddish specks before our eyes
-namely "Don't you think it is time
that filmstrip producers standardized
the number of frames to be included
in a classroom filmstrip!" To our way
of thinking this would be one of the
most fatal things that could possibly
happen in the name of good instruc-
tional materials, and something we
hope never to see come to pass! The
minute we say there is one format into
which any instructional materials
should fit we have destroyed the very
basic reason for using these same ma-
terials—namely as a means of bringing
variety and reality to a learning situa-
tion. The fact that different producers
give us a slightly different approach
to a subject is what lends value to
their material and provides both teach-
er and pupils with a means whereby to
study subjects from different sides of a
question. It is true that instructional
materials should help to interpret the
traditional curriculum areas, but this
does not mean that there is only one
road by which to reach this goal.
Let's beware of anyone who tries to
stereotype materials to such a degree
that they lose identity and interest ap-
peal for that most important of per-
sons—the individual pupil sitting in
our class.
Builders of America (8 strips, black
and white; produced by Encyclopae-
dia Britannica Films, 1150 Wilmette
Ave., Wilmette, 111.; $24 per set, $3
single strips). All too often history
fails to interest pupils because they
feel no association with people, with
men and women who made the his-
tory under consideration. In this series
the producers take eight leaders who
have contributed to the growth of our
a)untry and give us some idea of what
they were like as people and as lead-
ers. The names included in the series
are Boone, Lewis and Clark, Eli Whit-
ney, John C. Fremont, Andrew Car-
negie, Susan B. Anthony, Horace
Mann and Booker Washington. The
details included in the accounts pro-
vide an idea of what the individual
was like as a person and of what they
did to help build America. The strips
are fairly long and should be used in
sections as each person is studied.
They are adapted to work in social
studies and also could be well used for
language arts, in the upper grades
and in junior and senior high school.
How the West Was Won (4 film-
strips, color; produced by Life Film-
strips, 9 Rockefeller Plaza, New York
20, N. Y.; $6 each, $5 if four or more
ordered). Life for the trailblazers
and homesteaders who helped to build
the great western states was rugged,
but colorful. There is a variety of pic-
torial detail in this series, for the ma-
terial is selected from paintings and
manuscripts. Pupils will no doubt be
interested in the pictures of cowboys
and covered wagon pioneers. There is
no attempt to provide a single story
element, but many elements are in-
cluded to provide a pictiu-e record of
people and events. This is resource
type material, and will be found use-
ful in helping to make visual many
stories in books and pamphlets. The
strips can easily be used in conjunction
with any text material.
Instruments of the Symphony Or-
chestras (6 strips, color, with 6 12-
inch, 3314 rpm. records; produced by
Jam Handy Organization, 2821 E.
Grand Boulevard, Detroit 11, Mich.;
$51 per set, $8.95 individual film-
strips with record). Those who wish
either to be musicians or to be able to
understand musical presentations need
to know something of musical instru-
ments. In this series very good draw-
ings take us back into the historical
development of different instruments
of the symphony orchestra and then
photographs show us how modem per-
formers play these same instruments.
Ample opportunity is given to hear
how the various instruments sound
when played. Music classes will, of
course, find the series of great help.
We wish, however, that more of this
type material would also be made part
of club programs language arts imits.
The "well educated" person, who as
an adult, will be part of the great con-
cert-going public needs to have a
knowledge and appreciation of what
this filmstrip series provides— a work-
ing familiarity with the instruments
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Screen and Audiovi.sual Guide — February, 1960
87
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in all Newcomb audio products. Transformers isolate electronic elements from
the power mains to positively prevent shock. They also improve performance.
Coverage and intelligibility are achieved by high fidelity circuitry and by care-
fully matching output systems with loudspeakers for optimum efficiency.
Newcomb ruggedized construction provides the dependability needed for
schedule-keeping operation. Cases are made of crack-proof, warp-proof ply-
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most vulnerable part of cabinet construction. All parts are American-made
including the new four-speed phono motors.
When buying for the future, look to the past. Consult your own service
records. You will find that Newcomb equipment costs less to own on the basis
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Language Filmst rips-French f o r
Elementary Schools, Set No. 1 and
Spanish for Elementary Schools, Set
No. 1 (each set 6 filmstrips, color,
with 3 10-inch 331/3 rpm. records;
produced by Young-America-McGraw-
Hill Book Co., 330 West 42 St., New
York 36, N. Y.; $57.50 per set). In
each instance this is material for the
very beginning study of either French
or Spanish, and it is specifically plan-
ned for such work in the elementary
grades. Art work and pictures are sim-
ilar and the plan is to familiarize
pupils with simple, easy conversation.
In each instance the teacher may se-
lect a plan to be followed; she may
use that part of the filmstrips which
has no captions, or she may turn to
the section in which the captions are
included. Records provide accent and
enunciation and there is a possibility
for considerable variety in the way in
which the material is to be used in the
classroom. Words and phrases are sim-
ple and the design is intended to
elicit complete sentence response from
the pupils viewing the strips.
New Nations in the World Balance
(single strip, black and white; one in
a series of monthly filmstrips, pro-
duced by The New York Times, 229
West 43 St., New York 36, N. Y.; $15
for complete series, $2.50 single strip ) .
Very often it will be found easier to
stimulate discussion of world affairs
if there is a series of pictures to which
to direct attention. New filmstrips
have always seemed to be one way of
doing this and the present strip centers
our attention on people and events in
the new nations of Africa and Asia.
Maps and diagrams help to outline
the points. There is considerable sim-
ilarity to the patterns followed by the
groups here considered and the film-
strip helps to indicate what problems
must be faced and dealt with before
these nations achieve true status as
world nations.
Outlines of Natural Science (5 film-
strips, color; produced by Long Film-
slide Service, 7505 Fairmount Ave.,
El Cerrito 8, Calif.; $23.50 per set,
$5.00 single strips). The purpose of
these strips is to introduce students to
biology, cells, invertebrates, vertebrates
and plants. Charts, drawings, diagrams
and photographs are combined for this
purpose, and the needs of the begin-
ning science student in junior or senior
high school have been considered.
Explanations are clearly presented and
the viewer led along to new concepts
and facts. This is material that can be
used with any text.
The Bill of Rights-Its Meaning To-
88
Educational Screen and Audiovisual Guide — February, 1960
day (5 filmstrips, color; produced by
[nternational Film Bureau, 57 E. Jack-
son Blvd., Chicago 4, 111.; $30 per set,
$6 single strip). As the title indicates
this strip is designed to outUne the
importance of the 1st, 4th, 5th, 6th
and 8th amendments. Takes us to a
mythical country where the citizens
have all the rights possessed by Amer-
icans except those guaranteed in the
listed amendments, and we see what
happens under the circumstances. The
strips can thus be used as part of a
social studies unit or for more detailed
presentation and possible dramatiza-
tion or lengthy discussion in other
classes as well. Incidents used are
typical of those occurring in many
areas of the world today and there is
a timeliness to the presentation.
The Dollar Series (3 filmstrips,
color; produced by Wm. Gottlieb
Assoc, for Institute of Life Insurance,
488 Madison Ave., New York 22, N.
Y.; available on a free loan basis, and
for sale at $3). High school students
are close to the period when they will
soon assume responsibility for spend-
[SCIENCE CONCEPTS
n MIS motion pictures
CONCEPT: Nature's "Alarm Clocks"
Cicada -
The Insect Methuselah
The precise timing of the cicada's
emergence from its burrow in the
ground after seventeen years is simply
presented. The stages of metamor-
phosis, the dramatic emergence, the
interesting sound producing organs of
the male and the ovipositor of the
female are clearly pictured.
Junior High, Senior High
16mm sound, color, 12 minutes
Write for preview and catalog
MIS material qualifies for pur-
chase under provisions of the
National Defense Education Act
of 1958.
MOODY INSTITUTE OF SCIENCE
Box 25575
Los Angeles 25, California
ing salaries and family incomes. The
dollar series presents some information
about what to do with Dollars for
Health, Dollars for Security and Di-
recting Your Dollars. A trio of rather
typical students face situations which
make it necessary for them to make
provisions for their dollars, and we see
how they learn to apportion their
moneys to good account. The strips
will be useful in a number of classes
and provide some helpful information.
They would seem to be best adapted
for discussion purposes and to serve as
summation of units in consumer edu-
cation, family living and economics.
The MarGH
Women on the March gives face and action
to names that hove long pasted into the
annals of suffragette history.
Rare motion picture footage, dating bock
to the Victorian era of the bustle and the
plumed hot, mokes this an unparalleled
film document.
16 mm Black t White
Running Time: Part 1..30 minutes — Rental
$7.00 each part. Sale: $130.00.
Running Time; Part 1 1.. 30 minutes — Rental
$7.00 eoch part. Sale: $130.00.
Sole— both parts $250.00
SEND FOR OUR LATEST CATALOG
OF OUTSTANDING FILMS
CONTEMPORARY FILMS INC.
Dept. E.S., 267 W. 25lh St.
N*w York 1, N. Y.— ORegon S-7220
Midwest Office: 614 Davis St.
Evanston, III.— DAvis 8-2411
Why is CECO the Audio
Visual Equipment Center?
Because Ceco spans the entire
complex field. We sell and service
every professional type equipment
on the market — cameras,
projectors, screens, slide projectors,
animation equipment, sound
recorders, timers, tripods, etc.
More important, we provide
solutions to problems, no matter
how intricate. We charge for
the products. We make no
charge for our experience. That's
why most AV experts come to Ceco.
Strong Arc Slide Projector
Projects 2" x 2" and 3'/j" x 4" slides
to a size and brilliancy comparable to
finest theater projection. High intensity
carbon arc lamp enables large screen
projection, in difficult-lo-darken rooms.
Single Frome Eyemo
35i?im slide film camera with
single frame advance mechanism.
Reflex viewing and specially
designed lens for slide film work.
CECO — trademark of
Camera Equipment Compony
Weinberg Watson Analyst Projectoi
Ideal for teachers, doctors, coaches, for
studying recorded data. Continuous vari-
able speed from 2 to 20fps. Single
frame advance. Flickerless projection.
SALES • SERVICE • RENTALS
(Tflm€Rfl €c^uipmenT (o..inc
Dept.E68, 315 Wtit 43rd St., New York 36, N. Y. • JUdson (-1420
Gentlemen: Please rush me FREE literature on
CECO Products for Audio-Visual use:
Nome
Firm
Address.
City
.Zone Slate-
Educational Screen and Audiovisual Guide — February, 1960
89
TRADE DIREaORY FOR THE AUDIO-VISUAL FIELD
KIYi (P)^-preduc*rs, Importars. (M)^-fnanufactur«rs. (D)-^d«alars, distributors, film rrnital llbrorlas, proixtlon swvlns.
Whw* a primary sourc* also offers diroct rontol sorvlcos, tho doublo symbol (PD) oppoars.
COLOR FIUM DEVELOPING « PRINTING
Walt Starling Color Slldas
324 Hoddon Rood, Woodmaro, I. I., N. Y.
Authorized "Technicolor" doolor
FIIMSTRIPS
FILMS
Inc.
(PD)
Y. 17, N. V.
Association Films,
Haodquartars:
347 Madiion Avo., N.
Raglonal Librarlasi
■rood at Elm, Ridgoflold, N. J.
561 Hliigrov* Ave., la Grongo, III.
799 Stovonson St., San Francisco, Col.
1108 Jockion St., Dollai 2, Tax.
Australian Naws and Information Buraau (PD)
636 Fifth Ave., Now York 20, N. Y.
■allay Films, inc. (PD)
6509 Do Longpro Ave., Hollywood 28, Cal.
Sray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Broadman Films (PD)
127 Ninth Ave., North, NoihvlMe 3, Tann.
Coronat Instructional Films (P)
Coronet BIdg., Chicago 1, HI.
Family Films, Inc. (PD)
5823 Santo Monica Blvd., Hollywood 38, ColK.
Idoai Picturas, inc. (D)
Homo Offica:
58 E. South Water St., Chicago 1, HI.
Branch Exchangas:
1840 Alcotroz Ave., Berkeley 3, Col.
2408 W. Seventh St., Lot Angeles S7, Cal.
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Fla.
5S NE 13th St., MIoffll 32, Flo.
52 Auburn Ave., N.E. Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
614 — 616 So. 5th St., Louisville 2, Ky.
1303 Frytania Street, New Orleans 13, lo.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mats.
15924 Grand River Ave., Detroit 27, Mich.
1915 Chicago Ave., Minneapotit 4, Minn.
3400 Nicollet Ave., Minneopolis 8, Minn.
1402 locust St., Kansas City 6, Mo.
3743 Gravoit, St. louit 16, Mo.
6509 N. 32nd St., Omaho 11, Neb.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
2110 Payne Ave., Cleveland 14, Ohio.
West Penn BIdg., Suite No. 204, 14 Wood
St. Pittsburgh 22, Pa.
1201 S.W. Marriton, Portland 5, Ore.
18 So. Third St., Memphit 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Soil lake City, Utah
219 E. Main St., Richmond 19, Vo.
1370 S. Beretanio St., Honolulu, T.H.
Intarnotlonai Film Buraau (PD)
S7 E. Jackson Blvd., Chicago 4. III.
Knowladga Bulidars (Classroom Films) (PD)
Visual Educotion Center BIdg.,
Floral Park, N. Y.
Mogull's, Inc. (D)
112-14 W. 48th St., New York 19, N. Y.
Unitad World Films, Inc. (PD)
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., lot Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Go.
3237 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Bayshore Dr., Miami, Flo.
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
Broadman Flimstrlpt (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Family Fllmstrlps, Inc. (PD)
5833 Santo Monica Blvd., Hollywood 38, Calif.
Enrlclimant Materials Inc. (PD)
346 Fifth Ave., Now York 1, N. Y.
Society for Visual Education (PD)
1345 Diversey Parkway, Chicago 13
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry lone. Floral Park, N. Y.
31 Union Sauare West, New York 3
Visual Education Consultants, Inc. (PD)
VEC Weekly News Fllmttrlps
2066 Helena St., Madison, Wit.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Broadman Films (PD)
137 Ninth Ave., North, Nashville 3, Tenn.
DuKana Corporation
St. Chorlet, Illinois
(M)
Viewlax, Incorporated (M)
35-01 Queens Blvd., Long Island City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Woitern Ave., Chicago 80, III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Banner A Flag Company (M)
334 (FS) Haddon Rd., Woodmere, 1. 1., N.Y.
All sizes — immediate delivery
GLOBES — Geographical
Donoyar-Gappart Company (PD)
5335 Ravenswood Ave., Chicago 40, III.
BIOLOGICAL MODELS A CHARTS
Danoyer-Gappart Company
5235 Ravenswood Ave., Chicago 40, III.
LABORATORY SERVICES
Byron, Inc.
1336 Wisconsin Ave., Washington, 0. C.
Complete 16mm & 35mm ioborotory tervicet.
Geo. W. Coibum, Inc.
164 N. Wacker Drive, Chicago 6, III.
MOTION PICTURE PROJECTORS & SUPPLIES
Ball & Hawaii Co. (M)
7117 McCormick Rood, Chicago 43, III.
Eastman Kodak Company (M)
Rochester 4, New York
Victor Division, Kalart Co. (M)
Plainville, Conn.
MAPS — Caographlcal, Historical
Donoyar-Gappart Company
5235 Ravenswooa Ave., Chicago 40, III.
MICROSCOPES « SLIDES
Danayar-Gappart Company
5335 Ravenswooa Ave., Chicago 40, III.
PRODUCTION EQUIPMENT
Conaro Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
S.O.S. Cinema Supply Corp.
603 W 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 2B, Col.
(MD)
RECORDS
Chlldran's Music Canter
3858 W. Pico Blvd., Los Angeles 6, Calif.
(send for free cotologs)
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Enrichment Materials Inc. (PD)
346 Fifth Ave., Now York 1, N. Y.
Foilcways Records A Service Corp.
117 W. 46th St., New York, N. Y.
Music Education Record Corp. (P)
P.O. Box 445, Englewood, N. J.
(The Complete Orchestra)
RECORDERS — PLAYERS
Allied
100
Radio Corporation
N. Western Ave., Chicago 80,
II.
(MD)
SCREENS
Radiant Manufacturing Co.
8330 No. Austin Ave., Morton
Grove,
III.
SLIDES
Kay: Kodachroma 3x3. SVe
X 4y4
or
larger
(PD.«)
(PD-a)
Keystone View Co.
Meadvilla, Pa.
Maston's Travels, Inc.
3801 North Piedros, El Paso, Texas
Walt Starling Color Slldas (PD-3)
224 (ES) Haddon Rd., Woodmere, L.I., N. Y.
4,000 slides of teacher world travels
SOUND SYSTEMS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Newark,
N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon,
Ohio
90
Educational Screen and Audiovisual Guide — February, 1960
New Equipment and Materials
Due to a change in publication date of
ducational Screen, being put into ef-
ct with tliis issue, we are unable to
irry our Directory of Sources and
aterials. This directory, carried as a
r\ice to our readers, will be resumed
March. Further Information on
luipment and materials carried In this
ebruary issue can be obtained by clr-
ing the respective numbers on the
'ply card and dropping it In a mailbox.
NEW EQUIPMENT
CAMERAS: Movie, TV
lobile TV Monitor Console, caster
mounted, carries three video moni-
tors, camera controls, sync generator
power supply and wave form monitor.
Coupled to the Series 320-B Vidicon
cameras it reportedly achieves broad-
cast quality equal to that of pro-
fessional studios. DAGE
For more Information circle
No. 101 on return postal card.
CAMERAS: Still
iper Speed Graphic features a shutter
of radically new design, with top-
speed of 1/ 1000th second at its full
one-inch aperture. This assures ac-
curate flash synchronization up to
1 /750th with M-type flash bulbs, and
to 1/ 1000th on strobeflash. GRAFLEX.
Consult your local dealer for details
and demonstration.
For more Information circle
No. lOS on return postal card.
CAMERA ACCESSORIES
ilecablitz" electronic flash guns — new
Model 102 (two case) and Model 103
(single unit), both priced $59.95 with
battery and charging unit. Include
"Sunlight Converter" which holds
color temperature of 5500 Kelvin;
flash duration 1/lOOOth second, re-
cycling time 8 sec. BURBR.
Consult local dealer.
For more Information circle
No. 103 on return postal card.
ollei Flashgun, bayonet mounted, im-
proved model provides for angle il-
lumination, bounce light, exposure
calculator. $24.95. BURBR.
For more information circle
No. 104 on return postal card.
for roller, scroll, 3-D titles $12.50.
PHOTO MATERIALS.
For more information circle
No, 106 on return postal card.
Vidicon Zoom Lens, manually operated,
has range of 6:1; focus range 8' to
infinity; speed F/3.5 at 25mm to
150mm or, with optional extender,
F/5.6 at 40mm to 210mm. 800 TV line
resolution. 2%"x2%"x6%; wt 1%
lb. $800. ZOOMAR.
For more Information circle
No. 107 on return postal card.
PROJECTORS: Movie. TV
Motion Study Projector. Weinberg- Wat-
son Modified Kodak Analyst II fea-
ture continuous variable speed from 2
to 20 frames per second, electronic
single frame advance, remote control,
and single frame projection without
light loss or buckling. CEC
For more Information circle
No. 108 on return postal card.
PROJECTORS: StUl
Desktop Fllmstrip Viewer projects on
7" X 9" built-in pop-up ground glass
viewing screen. Unit measures
4" x 6" x 12", weighs 6 lb. $59.50.
VIEWLEX.
Viewlex Filmstrip Viewer
For more Information circle
No, 10!) on return postal card.
and 20-cycle pulse generator) $633.
AMPCORP,
For more Information circle
No. 110 on return postal card.
Slide and fllmstrip projector with
built-in screen, fitted carrying case,
very useful for individual or small
group previewing. $39.95. ALIMPEX
For more Information circle
No. HI on return postal card.
"Specialist" Filmstrip and Slide Projec-
tor Model 724, may be adjusted for
manual or automatic operation; 5"
f/3.5 lens; instruction guide on case;
case stores slide changer, spare lamp
and 4 filmstrip cans, 500-watt $104.95;
750-watt $129.95. B&H
For more information circle
No. 112 on return postal card.
PROJECTION ACCESSORIES
Dry Splicer, pocket-size, for 16mm or
8mm motion picture film, features
novel "S" cut said to reduce jamming
and loop loss because there is no
overlap. $4.95, ARGUS.
I^t'^^^
Argus Pocket Splicer
For more Information circle
No. 11.3 on return postal card.
Slide Making Equipment, 3%x4 or
2 X 2", type-your-own, red-spot identi-
fication labels and other accessories.
B&J
For more Information eirole
No. 114 on return postal card.
Transparencies In Five Colors — enough
material for ten slides, with full in-
structions and Diazochrome Color
Guide in special introductory kit.
TECNIFAX.
For more Information circle
No. lis on return postal card,
SOUND: Equipment & Accessories
tier and Copy Stand for movie titles
features optical bench and adjustable
camera stand, multiple effects frame,
integral light assembly, supple-
mentary lenses 8" and 14", materials
and instructions $37.50; accessory kit
For more Information circle
No, 105 on return postal card.
"Magnematic" Sound-Slide Projector
advances up to 40 slides automatically
by means of a 20-cycle signal from
tape cartridge. Tape speed choice
IVi". 3%" or V/s". Basic Model 910
$395; Model 911 (provides automatic
slide change) $483; Model 912 (in-
cludes complete recording channel
Knight KN-740 Stereo Amplifier, 20-
watts per channel on stereo, peak rat-
ing of 108 watts. Variable b'ansition
control from stereo to mono. Tape,
magnetic or ceramic phono, tuner and
auxiliary inputs. 4y4Xl5%xl2" case.
$99,50, ALLIED
For more Information circle
No. 116 on return postal card.
BUCATIONAL ScREEIV AND AUDIOVISUAL CuiDE FEBRUARY, 1960
91
ANEW
DIMENSION
IN
GROUP
STUDY
callfone
AUDIO CENTER
PHONOGRAPH
MODEL 12MH8
$184.50
School
Net
Designed exclusively for group listening,
the AUDIO CENTER fills the requirement
for a low-cost, versatile transcription
playing phonograph. Features built-in
compartments housing 8 sets of head-
phones, each individually adjustable to
its own volume level, 4-speed, 9-inch
turntable, "push-button" pickup arm, and
dual needle plug-in ceramic cartridge.
.. Califont's exclusive
MASTER immediate and
selection of any desired
e or section on the
record is possible for revien
or drill. $1? &0 extra.
Wi
CU
exact
P
^ -.4#
S— your ffh*«m Califonm d^al^r for a
demonstration, or writ* Dtpt, fS-2
califone
CORPORATION
1020 N. Lo Breo Ave.
Hollywood 38, ColifotniQ
"Scholastic" Portable Record Player
4-speed, 2 speaker, "ruggedized" for
school usage, wt 12 lb. 3 watt. RCA.
For more Inrormallon circle
N«. 117 on relnrn posUI card.
Stereo Audio Control Center Model 403
replaces Model 402 announced last
July. Price, $159.50 uncased, un-
changed. AMPEX.
For more Information circle
No. 118 on rrtarn postal card.
Stereo Monitoring: Tape Recorder fea-
tures a self-contained matched pair of
amplifier/speakers for stereo playback
monitoring; 2-channel each 5 watts
output; 2 oval 7" speakers angularly
adjustable for directional control of
sound; separate record and playback
preamps and heads; plays 4-track, 2-
track or mono; extreme precision
head gap alignment. 25%"xl5"x9", wt
46 lb; Model 970— $750. AMPEX-
AUDIO.
For more Information circle
No. IIA on return postal card.
Stereo Version of Magnecord's "Editor"
tape recorder reproducer is now
available. MAGNECORD.
MagniTord "Editor"
For more Information circle
No, 130 on retsrn poatal card.
Tkpe Clips prevent magnetic tape from
unwinding in storage, redesigned so
reels lie flat with clips in place. 40
cents for 12 pack. ROBINS.
For more Information circle
No. 1*1 on return postal card.
Two New Telectro Recorders. "Trend-
setter" Model 1985 features a one-
knob control; $99.50 with microphone,
tape and reel. ""Trophy" Model 359 in-
cludes PA system, push-button opera-
tion, $164.95. TELECTROSONIC
For more Information circle
No. IS^ on return postal card.
MISCELl„\NEOl'S EQUIPMENT
Claavoom Presenter offers a combina-
tion pegboard, magiietboard, feltboard,
flannelgraph, rear projection screen,
ana flipchart. $150 ICR
For more Information circle
No. 1?.S on return postal card.
"Electrostore" freezes a single TV ii
or other extremely brief interval
turo and stores it for electronic recs
at will. Input and read-out are con-
posite video of standard amplituc
and polarity; bandwidtli 8 megacycle
overall resolution exceeds conventioi
al TV. IMAGE.
For more Information circle
No. 134 on return postal card.
Harken Lingua - Lab Booth sounc
deadening side wings, clear plexigla:
front facing instructor, formica to
custom cut to fit recorder deck ten
plate, steel legs. All parts interchange
able and re-usable. MARTIN.
For more Information circle
No. 135 on return postal card.
Presentation Easel 5'3 high, floor spao
29x26", features removable literatui
or accessory tray below board spac
Made of heavy-duty 1" aluminur
tubing, wt 3H lb., adjusts to 7 level
METPROD.
For more
No. 136 on
Information circle
return postal card.
Portable Ripple Tank for teaching vrav^
motion of light. Optically transparen
plastic tank; flashlight-battcry-power
ed rippler; 20"x20'' clear water are
IV4" deep; folding wooden frame; il
luminated plastic screen. $40. ED
MUND
For more Information circle
No. 13', on return postal card.
Solar Furnace demonstrates principl
of solar energy oy means of 14" para
bolic mirror and precise adjustini
mechanism, permitting samples to ht
subjected to temperatures in the vi
cinity of 2000 degrees F. $69.5(
STRONG
For more Information circle
No. 13A on return postal card.
flfiiiiirrt Film Cleaner features un-
breakable plastic feed cup, microm-
eter feed valve, other improve-
ments for faster, evener, cleaner ap-
plication of fluid to film. ELECTRO-
CHEM.
Spooilrol l-iliii (Cleaner
For more Information circle
No. 139 on return postal card.
92
Educational Scrkkn and Audiovisual Glide — Febriary. 1")6C
luiilard Teaching Microscopes that are
1 \en more student-prool" due to
fmi-e-proof clutch on fine adjustment
mechanism, ball-bearing focusing,
automatic stop to tube removal.
Laboratory grade optics. $112.50 (lots
of 5). B&L
For more Information circle
No. 180 on return postal card.
tndent Teaching Microscope with
hard-coared achromatic lenses
throughout, all objectives parfocal, in-
clined eyepiece, interchangeable light
source, three models, ranging in price
from $110.50 to $179.50; professional
models up to $651. ELGEET.
For more Information circle
No. IHl on return postal card.
ecnistapler for hinging overlays on
sequential transparencies; a special
heavy-duty pliers. Tecnlboard is used
for preparation of masters, as a platen
for exposures, and for mounting of
slides. TECNIFAX
For more Information circle
No. 1S2 on return postal card.
NEW MATERIALS
AGRICULTURE
'he special emphasis on church use of
udiovisual given annually in this, our
'ebruary issue, is carried out also in
le listings of materials on religion and
thics, accounting for considerably more
lan half the total materials published
lis month.
For more Information circle
No. 133 on return postal card.
landling and Storing Apples in Pallet
Boxes mp USDA 23min col apply.
Two years of research evaluating
methods and equipment for moving
apples to market, with innovations
suggested in box design. C A
For more Information circle
No. 134 on return postal card.
he Imported Fire Ant mp USDA 13 y4
min col apply. Short version of Fire
Ant On Trial. Underground chambers,
four major adult forms of the insect.
C SH A
For more Information circle
No. 135 on return postal card.
Vater for Farm and City mp USDA
13%min b&w apply. Case studies of
farmers from coast to coast imder
varying conditions of water supply
and course and how they adapt their
lives to Nature's course. JH SH A
For more Information circle
No. 136 on return postal card.
ARMED FORCES: Civil Defense
fading From Strength (series) 4mp
HUNTER col ea $200, series (4) $700.
Armed forces as seen through eyes
and camera of a private citizen, sup-
plemented by official footage. Titles:
The U. S. Army 22 min; The V. 8.
Air Force (20min); The U. S. Navy
13min and The V. S. Marine Corps
(llmin; U. S. Missiles and Military
Might (20minl. JH SH A
For more Information circle
No. 137 on return postal card.
ARTS & CRAFTS
Adventuring in the Hand Arts lOmp
(kinescopes) GSA 30min ea b&w r$5
Titles: The Hands of Man— Adventur-
ing in Pottery; Weaving and Man's
Dress; Basketry and Adaptability;
Ornaments and Beauty; Masks and
Imagination; Music and Musical In-
struments; Dolls, Puppets, and Di-
version; Woodcarving and Artistic Ex-
pression; Design and Environment;
Leathercraft and Summing Up. JH-A
For more Information circle
No. 138 on return postal card.
An Introduction to Ballet rec OTTEN-
HEIMER two 10" LP and well illus-
trated book which includes glossary
of ballet terms. $4.95. Katherine
Sergava records her instructions to a
children's class in ballet; an imaginary
trip is taken to a performance of
"Sleeping Beauty." Elem JH
For more information circle
No. 13f) on return postal card.
Let's Look at Great Paintings rec & flat
prints OTTEMHEIMER 10" LP col
$4.95. Narration and manual traces
history of art; 8 prints in full color
serve as specific examples. JH SH
For more Information circle
No. 140 on return postal card.
The Many Colored Paper mp FOLK-
WAYS 13min col $175 r$15. Unique
method of family artwork applies
brilliant dyes to ordinary newsprint
to produce striking Christmas wrap-
pings. Primary grade art classes and
home hobbies. Pri.
For more Information circle
No. 141 on return postal card.
CINEMA ARTS
Facts About Film (Second Edition) mp
IFB 13min col $125. Many uses of
photographic film, its use and abuse,
why and how to keep projectors in
good condition to avoid film damage,
proper methods of film handling,
splicing, storage. TT JH SH
For more Information circle
No. 14^ on return postal card.
Title Tales mp COLBURN lOmin col
loan. Ideas and techniques for title
treatment in educational and indus-
trial films. SH C TT A
For more Information circle
No. 143 on return postal card.
EDUCATION
The Audio Visual Supervisor mp IFB
19min col $185. Role of the AV educa-
tion specialist in selecting, administer-
ing, promoting effective utilization of
various types of realist instructional
materials; his status and role in
school administration and as a public
relations force. TT
For more Information circle
No. 144 on return postal card.
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording tquipmenl, S(«r*o, Hi-Fi audio,
tchool sound tysloms, training kits, elec-
tronic parts. Write for value-pocked Cofolog.
ALLICO RADIO
100 N. Weilern Ave., Chicago 80, III.
ETHNIC
FILM
LIRRARV
Music From Oil Drumi
Award winning dotoiled documentory by P»l« and
Toshi S0«e«r of Trinidad folk muiic and initru>
mentation. EFLA rating i "Very good." 15 min.
b&w $85; rental $7.50.
IBIMIB
117 W. 46th St., New York, N. Y.
Beloved
(^Cf^i
characlera In new
Sound
Filmstrips
now in
D.pi. 27
Study guides show
religious teaching
applications. Send
for FREE master study guide
Cadiedral ^ihnstrip^
2921 Weil Alameda Ave., Burbonk, Calif.
''FIBERBILT'' CASES
"THIY LAST INDiriNITILY"
Iqulppad with staal cornan, tlaal card
holdar and heavy wab strap*.
Only original Fibarbllt Casat baar thia
Troda iMarlr
ITaur Auvranca
ol finmMt Quality"
400- to 3000' taale
Sold by All Laading Daal'art
-February, 1960
9S
NOW!
science
guidance
film . . .
I Choose Chemistry!
Designed to inrerest young people in
science, particularly chemistry and mathematics.
Tom, a ninth grade student, receives o
chemistry set for his birthday and takes it
to scKool. Hit interest in it leads to a career
in chemistry. Produced by Ruth O. Bradl«y,
Son Jose State College.
15 MINUTES. COLOR $150, RENT $7.50;
B4W $75. RENT $5.
AND ON THE PRIMARY LEVEL...
Kittens: Birth and Growth
Two children are present when their cot gives
birth to kittens. They learn to care for the
pets during on eight-v/eek span. This simple
science lesson prepares children for later pictures
on humon growth and assists teachers in
discussions about motherhood. A Lawbetts production.
11 MINUTES. COLOR $110, RENT $5;
B8.W $60, RENT $3.
Order your prints today!
Write for free catalog.
\S>^^ BAILEY FILMS, INC.
iiOl DE LONGPRE AVE. HOLLYWOOD 28, CALIF.
NewECCO Improved
Model D For
16mm & 35mm
Cleans — Lubricates -^
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SpeedrotI
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Cloon and inspect your film In one eaiy opara-
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feet per minute. Save time, fluid, labor, and
money. Lifetime bokellte construction. EMmlnotes
waxing. Absolutely safe and NON-TOXIC . . .
NON-INFLAMMABLE. Widely used by schools,
colleges ond film libraries. 4lQQ OO
Ecco No. 1500 Applicotor ^OO.W
Ecco No. 1500 cleaning fluid, quart $2.50
Gallon $9.00
Ecco No. 2000 cleaning fluid for
NEGATIVES quart, $1 .95
Gallon, $6.50
ALL FILM HANDLING SUPPLIES
IN STOCK
Acetone, per quart $1 .40
Per gollon, $4.50
Ethyloid Film Cement, pint $2.00
Film Handling gloves, per dozen $1.95
Golco Filmeter stop watch, Swiss jewelled move-
ment. Measure! equivalent footage for 1 6mm
ond 35mm film $24.50
THE CAMERA MART
1S4S Broadway (at 40th St.) N. Y. 33
Ploxa 7-«977
College Entrance Exams (English)
Folkway's Seven 12" LPs with book
$52.50. A comprehensive course pre-
pared by Morris L. Schreiber for high
school students and adults and for
classroom teachers and supervisors.
TT SH A
For more informfttlon circle
No. 145 on retarn postal card.
Facts About Projection (Second Edi-
tion) mp IFB 16min col $165. Opera-
tional principles of motion picture
projector, care of lens etc., proper
threading, splicing, positioning under
varying room conditions. TT JH SH
A
For more Information circle
No. 146 on return postal card.
Have Language Lab: What Now? 2tape
MRI $7 recording, including classroom
examples, of techniques developed by
Dr. Gustave Mathieu at Pomona Col-
lege. TT
For more Information circle
No. 147 on retarn postal card.
INDUSTRY: Transportation
Lifelines U.S.A. mp ASSOCIATION 26
min col loan. Story of American
shipping and its importance to our
economy. JH SH
For more Information circle
No. 148 on return postal card.
The Newspaper 3fs VISTA col caption-
ed series (3) $13.50 indiv $5.50. Cover-
age of a specific news event, the
"Tournament of Roses" parade. Titles:
Covering the News; Printing the
News; Photographing the News. Elem
JH
For more Information circle
No. 149 on return postal card.
Unseen Journey mp ASSOCIATION 28
min col loan. The pathway of oil from
sources under Texas or Gulf waters
to the refinery via pipeline and
tanker. JH SH A
For more Information circle
No. 150 on retarn postal card.
LANGUAGES
The Odes of Horace rec FOLKWAYS
12" LP $5.95. Readings in Latin by
John F. C. Richards. Texts, Latin and
English. SH C
For more Information circle
No. 151 on retarn postal card.
LANGUAGE ARTS
The Emperor's New Clothes mp BRAN-
DON 12min col $135 r$10. b&w $55
r$5. Animated puppets in Anderson
fairy tale. Pri.
For more Information circle
No. 152 on retarn postal card.
Modem Greek Heroic Oral Poetry rec
FOLKWAYS 12"LP $5.95. Cyprus,
Salonika, Epirus, Crete, and Pelopon-
nesus are represented. Notes. C
For more Information circle
No. 163 on retarn postal card.
REUGION & ETHICS
Africa Is Waiting For Christ and E
Church sfs METHODIST 98fr LP
min col $11 r$2.50. African clergymi
tells of Methodist missions in his Ian
JH-A
For more Information circle
No. 154 on retarn postal card.
Alaska, a World to be Won mp METHC
DIST 27min col r$8 b&w r$6. Physics
economic and moral problems facir
church in largest state. Methodi
Church activity in child care, educ:
tion, health and social reform. A S
For more Information circle
No. 16S on return postal card.
AH Day Long sfs METHODIST LP C(
$10. Missionary teacher in Bolivia tel
of the effect of Christian-sponsore
education. JH-A
For more Information circle
No. 156 on return postal card.
The Apostles Creed 6fs CHURCH
CRAFT Titles: Creation (First Art
cle) 50fr col $10; Redemption (Sec '
ond Article) b&w 79fr 2fs $6; Sancti
fication (Third Article) b&w 1101
3fs $9. Set $25.
For more information circle
No. 157 on return postal card.
Babylonian Biblical Chants rec FOLK
WAYS 12"LP $5.95. Victory songs o
Israel sung by Ezekiel H. Albeg. Text
in Hebrew and English.
For more information circle
No. 158 on retarn postal card.
Bible Story (Series) 20sfs MOODY coil
Packed 4 strips and 10" LP record
per set, @ $22.50. Indiv fs @ $6 wit)
narration book rec @ $4 ea (carrie
4 stories). Set I: Noah and the Ark
Naaman the Leper; the Fiery Furnace
David and Saul. H: Daniel in thi
Lions' Den; Jonah and the Big Fish
The Red Sea; Samson. IH: Elijah am
the Prophets of Baal; The Walls o
Jericho; The Baby Moses; Gideon
IV: Ahab, the Pouting King; Elishi
and the Syrian Army; Call of Samuel
Wisdom of Solomon; V: Belshazzar':
Feast; Joseph in Egypt; the Serpen
of Brass; the Ten Commandments. E'
JH
For more Information circle
No. 159 on retarn postal card.
1 4S
Building a Better Sunday School
MOODY col Set of 4 fs, 2 rec 10" LP
manual and sample lesson outline $24
Single fs $6, rec $2.95, manual 75c
Titles: Organization; Developing thf
Worker; Planning the Program; Ex-
pansion. TT A
For more Information circle
No. 160 on return postal card.
Christian Adventures in Central Amer-
ica sfs METHODIST LP col $11 r$2.50
Methodist youth writes home to hi.'
MYF group about missionary work
in Panama and Costa Rica. SH
For more Information circle
No. 161 on return postal card.
94
Educational Screen and Audiovisual Guide — February, 1960
hristian Frontiers in Alaslia sfs
METHODIST LP or 78rpm col $11
rS2.50. Mission work by churches in
Juno, Seward and Ketchikan; the
mobile mission on Kenai Peninsula;
hospital and social center in Nome.
A SH
For more Information circle
\o. 162 on return postal card.
tiristian Living (series) 41s CHURCH-
( RAFT 24-29fr col set (4) $20 ea $5;
-iuide. Titles: My Gift; Christian
Homes; Giving Thanks Always; The
Lord's Day,
For more information circle
No. 163 on return postal card.
hristian Roots in Southeast Asia sfs
METHODIST LP col $11 r$2.50.
Schools, community projects and
icfiigee camps in Malaya, Burma,
Ffong Kong. SH A
For more information circle
\o. 164 on return postal card.
hristian Stewardsliip (series) its
rHURCHCRAFT 39-44fr b&w set (4)
S12 ea $3.50. Titles: Why Do V/e Live;
C'lUide for Living; Guide for Serving;
Guide for Giving. JH-A
For more information circle
No. 165 on return postal card.
lie City Cliurcli sfs METHODIST LP
col $11 r$2.50. Problems of a church
in a changing community, A SH
For more information circle
No, 166 on return postal card.
mago Cliristian Centers sfs METHO-
DIST 79fr LP col $10 r$2.50. General
and women's work in rural and urban
centers have exciting, significant im-
pact on lives of people in time of
great change. JH-A
For more information circle
No. 167 on return postal card.
onso Journey mp METHODIST 30min
col r$10 b&w r$6. Methodist missions
in the Belgian Congo, rural and
urban. JH-A
For more Information circle
No. 168 on return postal card.
lick's Discovery fs METHODIST
(script) b&w $3. Base for discussion
in youth group on how to meet and
help the newcomer. SH
For
No.
more Information circle
169 on return postal card.
lie Dump Tliat Got Its Face Lifted fs
METHODIST 88 fr script col $5.
Christian work campers create a
kindergarten and playground out of
a bomb crater, an empty lot and an
old refugee barracks. Austria. El-A
For more Information circle
No. 170 on return postal card.
Ubow Your Cliild 8sfs MOODY col Set
of 8 fs, 4 rec 10" LP, manual & sample
lesson outline $48.50, Single fs @ $6,
rec $4, manual $1, The mental, physi-
cal and spiritual growth and differ-
ences of various age groups. Titles:
Sources of Truth; Dynamics of
Growth; Stages of Growth, Early —
Later; Similarities in Growth; Differ-
ences in Growth; Freedom and Disci-
pline in Growth; The Challenge. A TT
For more Information circle
No. 171 on return postal card.
Elena of tlie Philippines fs FRIEND-
SHIP 60fr col $5. Little girl gets to
like vacation school. Pri,
For more information circle
No, 17S on return postal card.
Facts of Faith mp MOODY 37min col
r$15. Science experiments demon-
strate the relativity of much scienti-
fic "fact" and the importance of faith.
SH A
For more Information circle
No. 173 on return postal card.
Footsteps of Jesus fs & si CHURCH-
CRAFT col 49fr $9.50 or 38 slides
$13.50. Maps illustrate Bible stories
covering complete Life of Christ.
Slide set carries title: Pathways of
Jesus.
For more Information circle
No. 174 on return postal card.
Footsteps of Paul fs & si CHURCH-
CRAFT col 44fr $8.50; 34 slides $12.
Life of Paul traced in series of maps.
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THE EDUCATOR'S FRIEND
Here's a professional projector for
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rugged construction throughout.
Weighs only 27'/2 lbs,
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Write for Free Cotalog
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USEFUL!
products for your
A-V equipment
PORTABLE
PROJECTOR
CABINET
AND STAND
All steel, 42' high,
29' X 17' plywood
top with safety rail.
Gives over 1 1 cu, ft, for storage of projector,
speaker, etc. Adjustable shelf. Safe-locking
panel door. Four 3' casters, two with brakes.
Baked enamel finish in tan or gray.
Model No, 42
""^ PORTABLE
STEEL
PROJECTION
STAND
Four 3' casters, two
with brakes. Height:
41', Stable, tapering
design (19' x 31V4'
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With non-skid rubber shock-proof mat. All
steel, with.l' tubular steel frame. Baked
enamel in tan or gray.
Model No. 41
TAPE AND FILM CABINETS
For every need , , , 5' or 7' tapes, film strips,
slides. Cabinets are all steel, with full suspen-
sion drawers. Photo shows each type of
cabinet stacked on handy Mobile Cart.
YOUR INQUIRY promptly answartd on
above items; also, Film Storage Racks,
Record Storage Cabinets, Phono Carts,
lecterns.
SINCE 190S
MFG. CO.
LDl T.ATIO.NAL ScREEN AND AUDIOVISUAL GuiDE — FEBRUARY, 1960
Depl. ES 212 Ontario M. S.E. MlnneapeHt 14, Minn.
95
2", WESTERN COLOR SLIDES
Scenlct and notura tubi«ctt since 1943. Sold
on Individual choice basis from large ap-
proval selections, for building or supplement-
ing your own program. Free lists.
Quality Slides, 711 Columbia Road
Colorado Springs, Colorado
^f isual
DIE-CUT
CONSTRUCTION PAPER
ALPHABETS
letters
2, 3 & 4 INCH SIZES • 10 COLORS
A quolity product by the mokers of STIK-A-IETTER
Write for FREE samples & liferature
Stik-a-letter Co. Rt. 2, boi uoo, Escondino, caiif.
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Adventuring in
CONSERVATION
16mm color
motion picture
• portrays the balance of
nature
• illustrates good conser-
vation practices
• demonstrates responsibil-
ities of campers
I
I
INDIANA UNIVERSITY
audio V I iva I center
each basis for complete Bible story.
Slide set title: Pathways of Paul.
For more Information circle
No, 175 on return postal card.
Hymnstrips for Church Banquets 2fs
CHURCHCRAFT b&w ea $2. Fathers'
and Sons' Banquet Songs (30fr — 13
songs); Mothers' and Daughters'
Banquet Songs (23fr — 14 songs).
For more Information circle
No. 176 on retarn postal card.
I Was Made a Minister sfs METHODIST
50fr LP col $10. Korean layman
studies at Taejong Training School.
SH A
For more Information circle
No. 177 on return postal card.
The Kojimas of Japan fs METHODIST
col $5 with reading script. Japanese
Christians at home, school, church.
JH-A
For more Information circle
No. 178 on return postal card.
Korean Victory mp METHODIST 28min
col r$8 b&w r$4.50. Missionary prog-
ress in face of many obstacle^:. Evan-
gelistic work, new congregations and
amputee program are emphasized. A
SH
For more information circle
No. 179 on return postal card.
Latin America Is Big sfs METHODIST/
78-rpm b&w r$2. General survey; chal-
lenge to missions. SH-A
For more information circle
No. 180 on return postal card.
Life of Christ in Slides CHURCH-
CRAFT col 334 slides $112; 25 sets
14 ea @ $5. Color photographs of liv-
ing characters in Bible settings.
For more Information circle
No. 181 on return postal card.
Closing Out • Closing Out • Closing Out
Maintaining and magnifying our reputation for the ultimate in value,
we are proud to offer famous F & B Butt Splice & Film Repair Blocks
at prices that represent an
EXCEPTIONAL OPPORTUNITY
F&B BUTT SPLICE & FILM REPAIR
BLOCKS
Magic "Mylar"
This amazing 5procl<eted splicing
tape will repair torn and dam-
aged films, replace torn perfora-
tions and allow you to butt-splice
without losing a single frame.
Splice will never come apart and
perforations stay permanently
repaired with Magic "Mylar."
Transparent — For Film
per roll
16mm.— Single Perf fS.OO
16mm.— Double Perf. 6.00
35mm 11.00
Closing Out
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7
These excellent blocks
make butt splicing and
repairing damaged
film strips simple as
A-B-C. Easy to use, no
complicated parts, and
solidly constructed.
95
Original Price.. $19.95
68 West 45th Street, New York 36, New York • MUrray Hill 2-2928
Life of Moses 4fs CHURCHCRAFT c
set $20 ea $5. Titles: Moses— Ear
Years; His Call and Nine Plagues; T)
Exodus; Sinai to Nebo. Also availat
in slides.
For more information circle
No. 18'^ on return postal card.
Methodism in the New Malaya
METHODIST col LP $11 r$2.50. A
cent is on youth work. SH A
For more information circle
No. 183 on return postal card.
Mission hi Bolivia mp METHODIST .
min col r$10 b&w r$6. Method!
missionary activity in both jungle ar.
upland areas. JH-A
For more information circle
No. 184 on return postal card.
A New Start mp METHODIST 15mi
b&w r$4. How a movement for
church in a new community got i)
start. SH A
For more information circle
No. 185 on return postal card.
The New Testament in Fiimstrips lOf
CHURCHCRAFT 8 col »c) ea; 2b&v
$3 ea. Titles: And Forbid Them No
(b&w) ; The First Disciples; Th^
Raising of Lazarus (b&w); Jesus ii
Gethsemane; Jesus Before Caiaphas
Jesus Betrayed and Tried; Jesus Con
demned and Crucified; Paul, a Chosei
Vessel; Jesus Before Pilate; Jesu;
Crucified. Also available in slides.
For more information circle
No. 186 on return postal card.
No Vacant Chairs mp MOODY 15mir
MOODY r$6. Basic principles of Sun-
day School teaching. Recommendec
as introduction for Successful Teach-
ing filmstrip series. TT A
For more information circle
No. 187 on return postal card.
Nonebah of the Navajos fs METHO-
DIST b&w script $3 r$1.50. Activities
of Indian girl; influence of the church
among her people. Pri-JH
For more information circle
No. 188 on return postal card.
North of the Rio Grande sfs METHO-
DIST LP col $7.50. Mission work
among the Spanish-speaking of our
southwest. SH A
For more information circle
No. 189 on return postal card.
One-sixth of the World sfs METHO-
DIST LP col $11 r $2.50. Evangelistic,
( ducational, medical and rural Metho-
dist missionary program in India. A
SH
For more information circle
No. 190 on return postal card.
Recorded Sacred Music 29rec PRTC 12"
LP ea $3. Produced by The Chapel
Studio of the Protestant Radio and
Television Center, 6 are pipe organ
alone, 10 organ and choir, 13 organ
96
Educational Screen and Audiovisual Guide — February, 1960
and male quartette. Some are hymn
medleys, others on specific themes.
For more information circie
No. 191 on retnrn postal card.
kblo of Costa Rica fs METHODIST
col script $5 r$2. Christian boy lives
with his widowed mother; work, play,
school, church. Pri-JH
For more information circle
No. 193 on return postal card.
eter Flying Eagie fs FRIENDSHIP 65fr
col $5. American Indian boy, moving
to big city, is helped by church to
find new friends. Pri. Elem.
For more Information circle
No. 193 on retnrn postal card.
rayer 5fs CHURCHCAFT b&w set $14.
Titles: Christian Prayer (52fr $4);
Holy Baptism (47fr $4); The Lord's
Prayer (4fs $10); The Lord's Supper
(46fr $4).
For more information circle
No. 194 on retnrn postal card.
nerto Rico, Land of Hunger and Hope
sfs METHODIST 78 rpm col $11 r$2.50.
Work of Methodist churches in town
and rural areas; interdenominational
cooperation in higher education; over-
population and economic problems.
SH A
For more information circle
No. 195 on return postal card.
Puppy for Jose fs FRIENDSHIP 70fr
col $5. Lonely son of migrant worker
family is befriended by local church
people. El A
For more information circle
No. 196 on retnrn postal card.
o Rekindle the Gift mp METHODIST
30min col r$8. Work of the Methodist
Women's Division with emphasis on
medical, educational, evangelistic and
rural work. SH A
For more Information circle
No. 197 on return postal card.
eport: Korea mp METHODIST 28min
b&w r$3. Bishop Raines tells how
mission funds are being expended.
JH-A
For more Information circle
No. 198 on return postal card.
«tum by Sea mp METHODIST 28min
col r$8. Navy chaplain, missionary's
son, returns to Philippines where he
was raised, and is much impressed
with results of missionary work.
JH-A
For more information circle
No. 199 on return postal card.
ermons From Science (series) 18mp
MOODY col r varies with length.
Titles, (detailed elsewhere in this and
preceding BLUE BOOK listings i:
Dust or Destiny; Experience with an
Eel; Facts of Faith; Glass Eyes That
lee; God of the Atom. SHA
For more information circle
No. 200 on retnrn postal card.
Subi fs CHURCHCRAFT 40f r col guide
$5. Leprous child and her dying father
expelled from village are helped by
Mission hospital. El JH
For more information circle
No. 201 on return postal card.
Successful Teaching 8sfs MOODY col
set 8 fs 4 LP 10" @ $48.50 with manual
and lesson outline. Indiv fs $6, rec
$2.95, manual $1. Titles: The Teacher
I & II; The Pupil; The Language; The
Lesson; The Teaching Process; The
Learning Process; Review and Appli-
cation; The Final Test. TT A
For more information circie
No. 202 on return postal card.
Sumo, A Boy of Africa fs METHODIST
57fr b&w $3. African boy in typical
village life; goes to a mission school.
Elem.
For more information circle
No. 203 on return postal card.
Ten Commandments Visualized lOfs
CHURCHCRAFT b&w $20. Meaning
and application to life.
For more information circle
No. 204 on return postal card.
This Sustaining Bread sfs FRIENDSHIP
73fr LP. Fs $6 with record $12.
Symbolism of universal need for
bread is expressed in modeme art
forms to picture man's dependence on
God and his fellowman. C A
For more information circie
No. 205 on return postal card.
Three Happy Boys of Maiaya fs
METHODIST col $5 r$2. A Chinese, a
Tamil Indian and a Malay, chums,
are seen at play and in their widely
varied home background. Pri Elem
For more information circle
No. 200 on return postal card.
SCIENCE: Biology
Animals Move in Many Ways mp FA
lOmin col $110 b&w $60. A few of the
many methods of locomotion. El.
For more information circle
No. 207 on retnrn postal card.
Arctic Wildlife Range mp THORNE
20min col $200 r$10. Wilderness refuge
in northeastern Alaska. Caribou,
grizzly bear, ptarmigan, gyrfalcon in
natural habitat. Conservation princi-
ples. SH C A
For more information circle
No. 208 on return postal card.
Balance in Nature mp FILMSCOPE 17
min col $170. Life cycle of the aphids
and their enemies, the ladybird
beetles. SH C
For more information circle
No. 209 on return postal card.
Dust or Destiny mp MOODY 42min col
r$17.50. Fascinating and mystifying
phenomena of the human eye, ear
and heart, as well as the bats that
"see" in total darkness, and fish and
bird marvels. Designed to "create
a sense of awe and reverence for
God's creation." SH A
For more Information circle
No. 210 on return postal card.
Experience With an Eel mp M(X>DY
24min r$12.50. Blind Amazonian eel
locates prey by "radar" and then elec-
trocutes it. Spiritual message relates
science and the Word of God. SH A
For more information circTe
No. 211 on retnrn postal card.
Life on a Dead Tree mp FA lOmin col
$110 b&w $60. Two boys explore an
old dead tree and find it the home
of many plants and animals. Lizards,
beetles, crickets, slugs, ants, salaman-
ders and many more. El JH
For more information circle
No. 212 on retnrn postal card.
Mystery of Three Clocks mp MOODY
29min col r$12.50. The uncanny tune
sense of the cicada compared with the
"alarm clock" mechanism of the hu-
man brain. The spiritual point is
made that although man can make his
own choice he cannot control the re-
sult of that choice. SH A
For more Information circle
No. 218 on retnrn postal card.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
IVritt for illustrued
catalog
AUDIO-MASTER
I7E. ^SthSt., NewYork
MAKE YOUR
OWN SLIDES
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TYPEWRinR
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RADIO-MATS
Regular >lzo 3iAx4 or the New Duplox 2x2.
Sold by Audio • Visual, Photo & Theotra
Supply Dealers. For FREE SAMPLE writ* —
RADIO-MAT SLIDE CO., Dapt. V,
322 Ookridg* Blvd., Pgytong B«q<h/ Fig.
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FILM PROTECTIVE PROCESS
SUPER VAP 0 RATE
PROTECTS AGAINST Scratche«, Fingrr-
marki. Oil, Water and Climatic Changr*
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuven.*tcd
Look for Vacuumate on the Leader!
The Vacuumate Procett 1b Available tc
You in Key Citiea Throughout the U 8
Write for In/ormition Now
Vecuumaco Corp., 44« W. 43rd St., N. Y.
Cdlcational Screen and Audiovisual Guide — February, 1960
97
Advertisement
HELPFUL BOOKS
THE AUDIO • VISUAL EQUIPMENT
MANUAL. By JamM D. rinn. Publbhad
undar tti* ganarol •diterthlp of Edgar
Dal*. 384 pp. 1400 llluttratloiM.
Hanry Holt and Co., 383 MadUan
Ava., Naw Yark 17, N. Y.
$15.00.
AUDIO - VISUAL MAnHIALS: THEIR
NATURE AND USE. Raviiad Edition
•y Waltar Arno Wittich and Charlat
F. S<hullor. S70 pp. 249 lliuttratlon*
14 Color Platas. Harpar * Irothan
49 E. 33rd St., Naw York 16, N. Y.
1957. $«.50.
AUDIO-VISUAL METHODS IN TEACH-
ING: REVISED AND ENLARGED. By
Edgar Dala. 544 pp. Illuftratad; and
with 49 full-color plata*. Hanry Holt
and Ce., 383 Madiien Ava., Naw York
17, N. Y. $7.75.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkhalmar and John W. DIHor.
Eleventh Annual Edition, 1959. Edu-
ccrtors Prograu Service, Dept. AVG,
Randolph, Wis. $«.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
piled and Edited by Walter A. Wittlch,
Ph.D., and Gertie Hanson Haltted,
M. A. Fifth Annual Edition. 1959.
Educator* Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowl-
kes. 19th Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study In
Photoplay Appreciation, ly William
Lewin and Alexander Frozler. Illus-
trated. Educational A Recreational
Guides, Inc., 10 Brainerd Road, Sum-
mit, New Jersey. $2.95 on approval.
To Every Creature mp MOODY 45min
col r$10. Difficulties faced by frontier
missionaries and how modem trans-
port and communication methods
help meet them. A SH
For more Informmtlon circle
No. 214 on retnrn postsl cmrd.
Two Dollars sfs METHODIST two 78
rpm records and color fs r$2.50. Car-
toon type drawings tell of the
stewardship of money and its uses.
SH A
For more Information circle
No. 215 on return postal card.
Unto the HUIs sfs METHODIST 85f r LP
col $11 r$2.50. Home mission work in
southern U.S. mountains. Elem-A
For more Information circle
No. 216 on retarn postal card.
Upriver in Sarawak mp METHODIST
30min col r$8 b&w r$6. Efforts to ex-
pand mission work into the interior
of Borneo. JH-A
For more Information circle
No. 217 on retnrn postal card.
A Visit to Vellore mp METHODIST 14
min col r$6. Rajput boy's injuries fail
to respond to native cures; he is heal-
ed at the Vellore Christian Hospital.
JH-A
For more Information circle
No. 218 on retnrn postal card.
When it Rains in Burma sfs METHO-
DIST LP col $11 r$2.50. A varied,
colorful missionary program proceeds
even during periods of frequent rains.
SH A
For more Information circle
No. 219 on retnrn postal card.
Working Together sfs METHODIST
80fr LP col $11 r$2.50. Si with script
$5. Town and country churches help-
ing each other through a group minis-
try. SH-A
For more Information circle
No. 220 on retnrn postal card.
Worship Programs — Christmas, Easter
CHURCHCRAFT apply. Choice of 6
color filmstrips, 2 slide sets, 2 hymn-
slide sets for Christmas cantata or
other worship application; Choice of
4 filmstrips and 2 hymnslide sets for
Lent and Easter.
For more Information circle
No. 221 on retnrn postal card.
Worship Backgrounds 4sl CHURCH-
CRAFT col set (4) $2; ea 75c. Titles:
The Triumphant Christ; Jesus and the
ChUdren; Head of Christ; "Master,"
Mood slides for worship programs.
For more Information circle
No. 222 on retnrn postal card.
Zen Buddhist Ceremony rec FOLK-
WAYS Two 12"LP $11.90. Recorded in
Japan. Extensive notes and explana-
tory material. C
For more Information circle
No. 223 on retnrn postal card.
NEW PUBLICATIONS
An Alphabetical Listing of 16mm Musi
Films. 47pp mimeo, lists and annotate
418 films. 50 cents. Music Educator;
National Conference, NEA.
For more Information circle
No. 224 on retnrn postal card.
A Catalog of Sacred Music lists 2
records. Pipe Organ alone, with choii
with male quartette. Free. PRTC.
For more Information circle
No. 22S on retnrn postal card.
Catalog Supplement describes 31 ne\1
films released since the publicatioi |
of the 1959-60 catalog. Free. CORO
NET.
For more Information circle
No. 226 on retnrn postal card.
Chemicai Industry Facts Book 1960-19(j
edition. 163pp paper $1.25. Has numer
ous graphs and drawings suitable fo
opaque projection. Apply direct
Manufacturing Chemists Association
1825 Connecticut Ave., NW, Washing
ton 9, D. C.
For more Information circle
No. 227 on return postal card.
Directory of 3660 16mm Film Libraries!
USOE Bulletin 1959 No. 4. Arrangec
by states, gives number and majoi.
types of films carried and special re- 1
striction if any. SUPDOC $1.
For more Information circle
No, 228 on retarn postal card.
Educational Displays and Exhibits 47p(
TEXAS $2.
For
No.
more Information circle
!29 on return postal card.
Films for Mission Themes 1959-60 foldei
describes 12 films and 7 filmstrips, for
use in foreign, medical, and town and
coimtry mission discussions. METHO-
DIST.
For more Information circle
No. 230 on retnrn postal card.
Foreign Language Records, Tapes, Film-
strips, Slides. Recommended for pri-
mary, elementary, secondary and col-
lege study. 46pp. Free. CMUS.
For more Information circle
No. 231 on retnrn postal card.
Fund for the Advancement of Educa-
tion Report for 1957-59. Excellent in-
troduction includes discussion of dif-
ferences between American and Rus-
sian educational aims. Review of AV
grants, mainly ETV but also White's
physics, Baxter's chemistry, and
Toynbee's history lectures on film,
and teaching machines. Free. Apply
direct — 477 Madison Ave., New York
22.
For more Information circle
No. 232 on retnrn postal card.
Girl Scouts 1959-60 catalog of Audio-
visual Aids Service describes and
98
Educational Screen and Audiovisual Guide — February, IWiO
offers fine utilization suggestions on
16 motion pictures, 20 filmstrips, and
numerous flannelgraphs, flip charts,
TV spot announcements and other AV
media. Also a guidebook: "Using
Films and Filmstrips in a Girl Scout
Council." While emphasis is on
leadership recruitment and training
there are quite a number on general
public relations and international un-
derstanding. Girl Scouts U.S.A., 830
Third Ave., New York 22, N. Y.
For more Informfttlon circle
No. 2S3 en retorn postal card.
Ibe Japanese FUm — Art and Industry:
Joseph I. Anderson and Donald Richie.
Fundamental changes in social order
and interplay of Western and Central
cultures mirrored in Japan's theatre
screen. While not specifically covering
the instructional film, the book makes
fascinating reading for anyone con-
cerned with film history, criticism,
censorship, technology, and other
facets of cinema communication. Ex-
cellent historical account 1897 to date;
144 reproductions of movie stills.
456pp $7.50. Charles E. Tuttle, Rutland,
Vt.
For more Information elrcle
No. 334 on return postal card.
Utc Language Lab: What Now? Guide
to "labmanship" by Dr. Gustave
Mathieu. Single copies free. MRI
For more Information circle
No. 235 on return postal card.
ieart Facts on Film Tells about films
on heart ailments available free, and
offers exceptionally clear, compre-
hensive advice on how to show them
to best advantage. AHA
For more Information circle
No. 286 on retnrn postal card.
Optical Systems and Film Handling De-
vices 20pp Pictures and brief descrip-
tion of 27 equipment items including
aerial cameras, bomb spotters, tele-
binoculars, periscope cameras, visual
simulators, etc. Free. MAST.
For more Information circle
No. 237 on retnrn postal card.
Ilnestions and Answers, new free book-
let on sound equipment. VICTOR
ANIMATOGRAPH.
For more Information circle
No. 239 on return postal card.
Pelevision Film Catalog USDA Hand-
book No. 131 lists and describes 224
films, with regulations governing their
use on TV. Arrangement is alphabeti-
cal, with subject heading index. Buy
from U.S. Govt. Printing Office, Supt.
of Documents, Washington 25, D. C.
20 cents.
For more Information circle
No. 239 on retnrn postal card.
Viden Your World, catalog of 25 film-
strips on religious and social themes.
FRIENDSHIP.
For more Information circle
No. 2M on retars postal card.
Trade News
Interchurch Center
The Broadcasting and Film Commis-
sion and the Department of Audio-
visual and Broadcast Education are now
located imder one roof with many other
Protestant church agencies in the new
Interchurch Center at 475 Riverside
Drive, New York 27, N. Y. Possible con-
fusion will be avoided if just a little
extra care is taken to address mail as
specifically as possible. Margaret Carter
suggests the addition of "Film Distribu-
tion Department" on BFC mail intended
for her department. Mail flyers are
available, free, on currently empha-
sized mission areas.
Vinyl for Light Control
"Tox-Shade" vinyl sheeting for ap-
plication to window glass to "screen out
fatigue-producing glare in work areas
and prevent excessive temperature
build-up from direct exposure to sun-
light" is now available in several trans-
parent, translucent and opaque colors,
custom cut to exact window dimensions
and, now, in sheet size up to 48"x72".
Applied without adhesive by simply
squeegeeing to the pane, it reportedly
produces a perfect bond lasting as long
as desired. It is readily stripable, stor-
able, and remains as washable as the
glass itself.
"Tox-Shade" vinyl sheeting
Audiotape Premium
A good excimple of "multiplier" sales
promotion technique is the Audiotape
offer of a hi-fi tape recording, stereo or
monaural, 7% ips, with every purchase
of a 1200' roll of tape, for the price of
just the two reels of blank tape, plus
$1. Two releases, available only under
this premium offer, are "Blood-and-
Thunder Classics" and "High Spirits."
Video Tape House Organ
A binder - punched house organ,
"Video Talk," has just been launched
by Minnesota Mining. The first issue
covers special demagnetizing storage
and distortion precautions.
CLASSIFIED
Visual Words, Brief, $1. Thoughtforming
Manual, Visually Kinetic Method, $2.
Thoughtforming Screen Exercise, 25
cents. All mimeo, ppd., guaranteed.
Sensitron System, Box 1126, St.
Augustine, Florida.
WLiNG Pictures
SCIENCE FILMS
(IN COLOR)
For Elementary Through
High School Grodei
— SALE ONLY —
Write for List of New Releases
and Study Guides and Previews
10S4 So. Robertson Blvd., lot Angeles 3S, Calif.
m FILM OOClOftS*
SPECIALISTS
in the science of
FILM
REJUVENATIOI
RAPIOWtLD PrtcMI for:
• Scratch-Remeval
• Jkbrasieni • Dirt • "ll*ln"
Send for Free Brochure
rapid
FILM TECHNIQUE .c
Founded 1940
37-02C 27»h St., Long Island City I.N.Y.
SLIDE MAKING
EQUIPMENT i
26
^'zes
Sh
• IDEAL 3'/4x4"i
LANTERN
SLIDE MATS
The Professional
Standard For 50
Years!
Package - 25 mats 50c
Box - 100 mats SI.85
1000 in bulk (not assorted) $15
Ana
• "U/GHI SIDt UP" Red Spot InJenti.
Scation Labels: Ouality-White-gummed-
Accept? Ink No 4008 Box of 250 $3
Type Your Own Slidat
en BAJ RADIO MATS
Special crabon for writ-
ing or typing titles —
transparent cellophane
and masking mat in-
cluded. White, amber or
Kreen.
2x2" (100 slides) $2— 3V4x4' (50 slides) $1.50
• NtW SLIDt fill
Notebook style— displays
12 slides in full view
The VUE-FILE mount
fits standard
3-rinp binder.
No. 4010.
Box of 25 $8.75
Box of 100 $35.00
SPECIAL- # G40I0 to fit glass imnnted slides.
Box of 100 $40.00
• LANTtRN SLIDt
mi BOX Individual
slide grippers hold 76-
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covered wood. Handle.
No. 40II
$7.50
FREE CATALOG — 132
Paget of Photo Equipment
62nd ANNIVERSARY
Greatest Lens Offerings!
Cement — Regular, Indus-
trial and Scientific! En-
largers — Solar etc. I Light-
■ ig, etc.! Accessories —
/rite to: 'ESAG 2/60. "
!;Dl'CATIO^AL ScREEN AND AUDIOVISUAL GuiDE— FEBRUARY, 1960
99
Trade News.
Kodak's Annual High School
Photo Contest Closes March 31
One of the finest examples ever of
good promotion combines public rela-
tions, building of future markets, and
stimulation of over-the-counter photo
sales. All students in grades 9-12 are
eligible to submit as many entries as
they choose, in monochrome or color.
Five categories: School Activities; Peo-
ple, All Ages; Animals and Pets; Pic-
torials; and Color (open classification).
Contest closes March 31. Earlier entries
are most welcome. For free entry
blanks, rules and helps, write Kodak
High School Photo Contest, Rochester
4, N. Y.
Free Sample — ^King Size
College math teachers can get a 4-
foot demonstration slide rule free by
requesting same. An exact replica of
the Pickett & Eckel, Inc., 10 in. all-
metal slide rule, in eye-saver yellow
color, large size, duplicate scale ar-
rangement, easy to read and manipu-
late. Included in the free gift offer are
also three advanced math teaching
manuals and a teaching outline. We'll
forward your request, provided it is
made on your college or university
letterhead.
SCIENCE FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BI0106Y ATOMIC ENERGY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
NEW— Elem.ntary Science Serial In
Brilliant Spectracolor
VISUAL SCIENCES
Bex 599E Suffern, New YorK
Tiny transistorizRd pre-amp . . .
Little But Oh, My!
It's a long cry from the one-time
super-heterodynes to the transistorized
pre-amplifier that you hold, literally,
in the palm of your hand. Built into
Executone mikes, tuners and players
to boost weak signals and hold down
noise.
Another little giant — Sylvania's
smallest incandescent ever produced on
an assembly line will pass through the
eye of a darning needle.
New NAVA Equipment
Directory
The sixth edition of The Audio-Visual
Equipment Dirctory has just been is-
sued by the National Audio-Visual As-
sociation, Fairfax, Va. More than 300
new models of all types of equipment
will appear in it for the first time, in-
cluding two entirely new sections on
"Language Laboratory Systems" and
on "Transparency-Making Equipment."
250 pages, 8V4 x 11, plastic-bound, $4.75
if billed; $4.25 cash with order.
Films of the Nations
For WPIX
Films of the Nations Distributors,
Inc., has taken over 16mm sales and
rentals of the historic documentaries of
WPIX, New York. Released thus far are
The Russian Revolution, Tlie Secret Life
The KEYSTONE Standard Overhead Projector
is available for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projeaion of Standard (Si^" x 4") Lan-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 2Y4" Slides, Strip Film, and Micro-
scopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number-
Combinations and Fraction-Combinations tachistoscopi-
cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
Write for Further information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO., MeadviUe, Pa. Since 1892, Producers of Superior Visual Aids.
. . and tinier — this "inky.'
of Adolph Hitler, and Cold War— Berlin
Crisis.
Lang Lab on TV
The installation of a 32-positior
Rheem-Califone language laboratory ir
a California high school was the subjecl
of an on-spot telecast by Station KTLA
People in the News
John A. Hawthorne has been appoint
ed manager of industrial distribution foi
the General Precision Lab line to in-j
dustrial markets. His background in-
cludes experience with GE and RC^.
on closed-circuit TV equipment.
Dr. J. Michael Hagopian and produc-
tion assistant Charles Harkey are ir
Africa producing a series of films on tht
peoples of Nigeria, Ghana and Liberia
Their "Altantis" productions are Filir
Festival favorites.
Haskel A. Blair has been elected pres-
ident of University Loudspeakers, Inc.
a subsidiary of Altec Electronics, Inc
Sidney Levy will continue at Universitj
as executive vice president and directoi
of engineering.
President Bill Kirtley announces the
appointment of the following among
NAVA's committee chairmen: educa-
tional, Ellsworth Dent; industry, Robert
Abrams; religious, Harvey Marks; trade
relations, V. C. Doehring.
General Electric has established
new "Audio Products" section, combin-
ing the phonograph and audio compo-
nents operations. Charles J. Coward ii
general manager of the new section
with headquarters at Auburn, N. Y.
W. M. Bastable, for 15 years in charge
of Swift & Company's audiovisual serv-
ices, and past-president of the InduS'
trial AV Association, is the new westerr
manager for Sterling Movies — USA witlf
headquarters in Chicago.
Fran Welsh is the new midwest re-
gional sales manager for Viewlex. Ben-
jcimln Friedland has been appointee
Acting General Manager of Ozalid
Walter A. Hensel, heretofore Ozalid Glf
and vice-president of the parent Genera
Aniline and Film Corp. resigned.
President Joseph A. Tanney of th(
S.O.S. Cinema Supply Corp. announce:
the appointment of Oliver E. Cain a:
professional consultant on equipmen
needs.
100
Educational Screen and Audiovisual Guide — February, 196(
Annual Index of Articles, Editorials, Reviews
EDITORIALS
An Editorial Memorandum to
Fifty Chief State School Of-
ficers— Local and state school
authorities may be misguided
on NDEA Oct. 524
Anybody and Everybody— List-
ing of authorities in the AV
field who have written for
Educational Screen Mar 122
Distinguished Design — On
awards to architects for dis-
tinguished design in school
planning Jan. 10
Effective Teachixig— The effec-
tiveness of AV aids in further-
ing the efforts of the teacher July 332
Humanity Halted— Ford Foun-
dation withdraws support
from Humanities project for
secondary schools Nov. 586
Intimate Conmiunication —
Closer communication be-
tween teacher and students
by use of electronic tools ..April 177
Let's Get Together on Title III
— More cooperation desired in
seeking allocation of funds
from Title III, NDEA May 234
Machines for Your Future? —
Exciting glimpses of future
provided by 'teaching ma-
chines' in use now or plan-
^ ned Dec. 636
Progress Report on Glass— Prog-
ress report on use of glass in
construction of new school
buildings June 283
rhe Dismaying Lag— Tardiness
of education in accepting and
putting to use new ideas and
new tools Sept. 466
Three R's Out of Four— Value
of choice of proper AV equip-
ment and materials — and
their proper use Aug. 394
/^antage Point s— Educational
Screen editors look on the
AV scene from positions of
authority in the field Feb. 69
ARTICLES
American Film Festival — Pre-
miere!— The inauguration of
the American Film Festival
sponsored by Educational
Film Library Association
April 1-4, 1959 May 246
Lmmon, George B., AV Educa-
tion in the Church— The def-
inite progress made by the
church in the use of AV ma-
terials Dec. 652
iVS— Kodak's "Pilot Plant"—
Kodak's Audio-Visual Serv-
ice moves to new quarters
with larger and improved
technical facilities July 346
5ahr, Mae, Use AV During
Lent! — Season of Lent brings
biggest demand for church
use of motion pictures and
other audio visuals Feb. 72
oeke, R., Informal Audiovis-
uals Can Enrich Religious Un-
derstanding—Audiovisual aids
for Christian teaching abound
around us Feb 70
orza, John, Get AV Out of
the Cellar!— Important AV in-
stallation in a basement gets
NOTE: Page numbers run con-
secutively, with Issues starting
with the following numbers: Jan-
uary p. 1; February p. 57; March
p. 109; April p. 161; May p. 221;
June p. 273; July p. 317; August
p. 385; September p. 453; October
p. 509; November p. 573; Decem-
ber p. 625.
flooded out in a record rain . . Oct. 533
Brown, Curtis F., Your Own
A-V Center — Next to adequate
classroom facilities for AV
instruction is an instructional
materials center Nov. 597
Calandra, Alexander, and Bal-
anoff, Neal, Intermittent Tele-
vision— A 25-minute television
lecture is followed by a 25-
minute discussion of ideas by
the instructor Feb. 85
Chauncey, Henry, New Films
Present "Horizons of Science"
— To increase the understand-
ing and awareness of science
and scientists today Jan. 20
Clarke, Marjorie A., Visualizing
Different Subjects — Better de-
piction of difficult science sub-
jects through speeding up and
slowing down of action Aug. 396
DeBe:rnardis, Amo, Here To
Stay — Sponsored Materials —
The expanding use of spon-
sored materials in the class-
room Feb. 86
Diamond, Robert M., "Televi-
sion As a Teaching Tool" —
The experimental project in
etv conducted by the Plain-
edge, N.Y., school system . .June 284
Early Movies Reproduced from
Paper Prints! — A success
story: making copies from old
35 mm paper prints Jan. 30
Fayen, Philip, Criteria for AV
Equipment — Need for au-
thoritative articles to help
solve problems in setting up
an AV program Sept. 476
Fayen, Philip, Criteria for AV
Equipment (ID— Continuation
of the above: providing here a
set of standards for buying
AV equipment Oct. 543
Fea, John L., The Resourceful
Teacher and AV— This genus
can take a minimum of AV
equipment and develop a suc-
cessful program Sept. 468
Ford, LeRoy, Films Should Be
Tested— It is necessary to test
films with the age or interest
group for which they are
prepared Feb. 75
Freedman, Florence, Israel.
Giant Laboratory — 'Education-
al' ranks high among tne
many experiments going on
in this small country March 124
Frye, Harvey R., Techniques for
Making Transparencies — A
discussion of the several meth-
ods available for making suc-
cessful transparencies June 288
Grassell, E. Milton, Chalk-
boards in Action — The prob-
lems— and their solutions — in
classroom use of the chalk-
board Aug. 400
Hagerty, Gilbert, Students
Bring History to Light —
Hands-and-knees archaeology
by a New York teacher and
his students Oct. 536
Henrichsen, Edwin E., Teachers
Need In-Service AV Training
— Educators at every level
must keep up with the con-
tinual improvement in teach-
ing methods Mar. 128
Hocking, Elton, and Merchant,
Robert C, The Fabulous Lan-
guage Labs — Aural-oral meth-
ods of classroom instruction
will be boosted by Title III .April 184
Jacobson, Daniel, Vitalizing
Geography Studies — Using
AV techniques in "one of
the most difficult" subjects
to teach Sept. 472
DucATioNAi. Screen and Audiovisual Guide— February, 1960
Jaffarian, P. H., "For Such Time
As This" — The audiovisual
field has arrived at a time
which means opportunity for
all •••••• July 334
Johnson, Yvon O., True Audio
Reproduction — Audiovisual
coordinators must be familiar
with the characteristics of
audio equipment Nov. 592
Kemp, J. Ralph, One Remedy
for Reading Problems — Re-
sults in experimental work in
the field of reading prob-
lems Sept. 474
Kidd, Kenneth P., Dynamic
Aids for Teaching Math — A
variety of aids helps make
mathematics more interest-
ing and meaningful Mar. 130
Kirtley, W. G., A Year of
Achievement for NAVA —
Results gained through co-
operation of business and edu-
ucation Dec. 648
Kone, Elliott, and Jones, Emily,
EFLA in 1959 and 1960— A
year of bustle and boom for
this important group Dec. 650
Kosell, Edward J., AV Coordi-
nation in a Large Urban
School — Scheduling a film
through 60 classrooms in a
Chicago public elementciry
school June 294
Kruse, William F., Not Bom
Yesterday— A brief history of
the use of audiovisual in the
churches Feb 76
Lane, F. Edgar, A Materials
Center for Easy Access — The
teacher in this school gets all
her instructional materials at
one location Sept. 470
Lewis, Philip, TV's Exciting De-
velopments — Recognition of
TV's values for educational
applications May 236
Lewis, Richard B., and Litke,
Ray A., San Jose Builds a
Microphone Hoist — Use of a
hanging microphone in school
and college auditorium Jan. 24
Lloyd, Bruce A., Why Not Make
Your Own Worksheets? — How
to make worksheets of favor-
ite science experiments Jan. 31
Louisville's Hi-Fl Library — A
virtually complete audio serv-
ice offered by the Louisville
public library April 188
Meagher, James M., To Help
Teachers Teach and Children
Learn! — Audiovisual concepts
brought into this new high
school from its construction . .Jan. 16
Miller, William C, Bulletin
Board Blues — Evaluating
the why and wherefore of
bulletin boards Mar. 135
Miller, William C, Are Field
Trips Worthwhile? — Out-of-
school excursions are bene-
ficial to students — and not
just in May and June! May 245
Molstad, John, Indiana Rules
for AV Facilities — Educators
in this state have taken steps
to provide for strong AV pro-
grams in their schools Mar. 132
Murray, J. Robert, AV Courses
for Teachers — Essential or
Expendable? — Just how im-
portant are courses in AV in-
struction for the instructor? . June 291
Nesbitt, William O., Big Classes
in Texas — A teacher-team
program gets results in a
Texas town Nov. 594
O'Connor, Olwyn, The Art of
Listening — AV equipment and
materials can help teach the
'art' of good listening Oct. 523
Parsons, Edgar, Preventing
Equipment Failure — Good
maintenance practices are im-
portant in the upkeep of ex-
pensive equipment Jan. 22
101
Peneguy, Lou, Classroom Pro-
jectors Find Use in ETV —
Importance of overhead pro-
jectors in Alabama etv school
telecasts April 190
Reed, Paul C, Distributing
Sight and Sound — An AV all-
in-one facility, the 'sight and
sound suite' April 178
Reed, Paul C, Each Room an
AV Room — This classroom
environment encourages
teachers to use an audiovisual
approach Mar. 126
Reed, Paul C, Only One Stop
for Instructional Materials —
A main library reading room
is an instructional materials
resource center May 240
Roertgen, William F., An Ex-
periment in Pronunciation —
A test in the teaching of
pronunciation of unfamiliar
sounds Nov. 588
Ruark, Henry C, Jr., NDEA
Title HI in Oregon — Progress
made by this state in utiliz-
ing its acquisitions Dec. 642
Sanborn, William B., Future in
Educational Tools — This is no
time for complacency con-
cerning the acceptance of in-
structional materials Dec. 638
Schmidt, Eunice How to Plan
Film Series — Denominational
planning of films in one,
three and four year cycles . .Feb. 74
Skomia, Harry J., Educational
Television — How much does
etv contribute, not just to
education, but to learning? . .Dec. 646
Snider, Robert C, DAVI and
the Future — Past achieve-
ments must be related to ad-
justment to the future Dec. 645
Swineford, Edwin J., Facing
Obstacles in the Use of Au-
diovisuals — Are teacher atti-
tudes contributing to ob-
stacles in the use of AV ma-
terials? Jan. 19
Television and Education —
Revisited — Review of a
symposium on the future of
etv carried 10 years ago in
Educational Screen Mar. 134
The Alphabet Conspiracy — A
nationwide presentation of a
color film on the "murdering'
of the alphabet Jan. 26
Trump, J. Lloyd, Images of the
booklet presenting ideas for
the Future — Excerpts from a
booklet presenting ideas for
the development of the na-
tion's high schools July 326
Washcoe, W. C, The Versatile
Overhead Projector — The
versatility of the overhead
transparency projector May 242
Wilde, Sim, Music Lessons by
Telephone! — A wired loop
broadcast system for the
Asheville city schools April 182
Williams, Don G., AV in Iran —
A new production center for
the production and utilization
of educational films Jan. 12
DEPARTMENTS
Evaluation of Films
A Biologue on the Life and
Land of Lincoln Dec. 662
Alphabet Conspiracy July 348
A Newpaper Serves Its Com-
munity Dec. 660
Art and You Feb. 88
Beginning Responsibility:
Books and Their Care June 296
Burden of Truth May 250
City of Gold Feb. 88
Communication in the Modern
World May 252
Explaining Matter: Molecules
in Motion Sept. 488
Gateways to the Mind — The
Story of the Human Senses . .Jan. 32
Give Them a Chance April 199
Hawaii — The Fiftieth State . Nov. 600
Health In Our Community Sept. 486
How Nature Protects Animals
(second edition) June 298
Insect Foods Sept. 487
Israel — An Adventure Jan. 32
Learning About Flowers Mar. 139
Life of the Molds April 200
Man of the Century: ChurchiU. Oct. 555
Moving Things on Land Nov. 600
Navajo — A People Between
Two Worlds May 253
Office Supervisors' Problems:
The Grapevine Feb. 90
Paraguay: A New Frontier ....Jan. 34
Pictures Teach at Penfield Mar. 138
Prehistoric Images: The First
Art of Man Mar. 138
Principles of the Transistor . .Nov. 601
Print with a Brayer Feb. 89
Problems of the Middle East .April 201
Quetico Dec. 660
Rescue Breathing Sept. 488
Rhythmic Motions in Growing
Plants June 298
Spotty the Fawn in Winter . . .Mar. 141
Technology and You July 348
The Colloidal State Oct. 556
The Emperor's New Clothes ..Nov. 602
The Face of Red China July 352
The House Fly July 352
The Pioneer Burro Oct. 554
The Return Jan. 34
Trees — How We Identify
Them Mar. 140
Twentieth Century: Gandhi . .Oct. 557
Understanding Others April 202
Williamsburg: Story of a Young
Patriot Dec. 660
Filmstrips
Abraham Lincoln's Lite
Through Postage Stamps July 357
Adventures in Communicating June 300
Alaska — Twentieth Century
Frontier Jan. 36
Aluminum May 260
American Colonization Dec. 658
American Authors Jan. 36
American History Series (Set
No. 2) Jan. 36
Artists of Holland April 194
Artists of Holland (2) June 300
Atlantic Regions Series Oct. 550
Audio-Visual Language Train-
ing — Gloria and David
Series Dec. 658
Barbara's Happy Christmas . .Nov. 604
Basic Primary Science — Group
I July 357
Basic Primary Science — Group
n Dec. 658
Berlin Feb. 92
Cadet Rouselle and The Rafts-
men April 192
Canada and Pacific Coast . . . .June 300
Canada: People at Work Feb. 92
Canadian Filmstrips Feb. 92
Cendrillon June 300
J. A. Comenius (1592-1670) Jan. 37
Demand, Supply and Balance .Mar. 136
Desert Plants April 192
Eskimo Art April 194
Ferment in Southeast Asia ....Feb. 93
French Language Series April 194
Heat, Light, Sound Oct. 550
Holiday Filmstrips Nov. 604
How Strong is Russia Now? Feb. 93
How We Get Our Clothing June 301
How We Got Our Christmas
Customs Nov. 604
Impressions of Holland May 260
Instruments of the Symphony
Orchestra Jan. 36
Journey Down the Great Volga May 260
Land of the Far East July 356
Life in Elizabethan Times .... Oct. 551
Life Long Ago April 194
Life Story of a Butterfly May 261
Living in the Soviet Union To-
day Sept. 493
Mary's Pilgrim Thanksgiving .Nov. 604
Masters of Modem Art Jan. 37
Modem Art — Henri Matisse
(Part II) July 357
Moody Science Filmstrips ....Mar. 136
Opera and Ballet Stories June 301
Our Caribbean Neighbors ....May 261
Our Outdoor Friends July 356
Our Sky Nov. 605
Parliamentary Procedure in
Action Mar. Iff!
Pennsylvania Geography Film-
strips Oct. 551
People and Pets April 194
Petroleum in Today's Living . .May 261
Plantation Life in Colonial
Virginia and Planter-States-
man of Colonial Virginia ...Mar. 137
Picture Book Parade — Film-
strip Series II Sept. 495
Progress in Southeast Asia Feb. 94
Roots of Religious Freedom ..April 194
Scandinavia: A Regional Study. Feb. 9i
Secretarial Training Dec. 65£
Seed Plants April 19i
Space and the Atom Nov. 604
Tagline for Success Jan. 3';
Television Series Oct. 55(
The Boy Scientist Series Nov. 60f
The British Isles Nov. 60r
The Man Without a Country .April 194
The Race for Space Mar. 13';
The St. Lawrence Seaway . . . .Sept. 49c '
The Story of the Panama Canal. Oct. 55J
The Story of the Universe —
Unit I July aS'
The Whooping Crane Dec. 65S
This is Central America Feb. 9'c
Tide Pool Life Study Prints . . .Dec. 65(
Trucks Work for Us June 30]
True Book Filmstrips of Nat-
ural Science and Physical
Science June 301
Twentieth Century Bookkeep-
ing and Accountmg Series . . . .Jan. 3';
Understanding Poetry Series . .Sept. 49!
You and Your Driving Oct. ^Hl
Audio
Alice in Wonderland Mar. 144
The Ancient Mariner Jan. 4(
And God Said Feb. 94
Anthology of American Poetry .Feb. 9f
Art of Listening April 19E
Audio Fairs Oct. 54{
Audio Investments Nov. 606
Audiovisual Materials and
Techniques (second edition) June 302
Aural Program Dec. 654
Av Directors and Centers .... Dec. 653
Chemistry Oct. 54f
Commodore Perry and the
Opening of Japan Nov. 60f
Comprehensive Music April 197
Five Short Stories by W. Som-
erset Maugham Oct. 548
Folk Songs of Canada Nov. 60S
The Foreign Language Field . .July 354
Foreign Language Records . . . .Feb. 9E
George Washington's Farewell
Address Nov. 601
George Washington: Frontier
Colonel Jan. 40
German Students' Songs Nov. 608
Great Negro Americans Nov. 60S
The Instruments of the Or-
chestra Feb. 96
Intended for Young Dec. 654
John Collier Oct. 548
The Language Laboratory .... July 354
Learn Fluent Spanish Jan. 39
Let's Experiment Nov. 606
Listen and Play the Piano Jan. 40
The Magic of Music Feb. 96
Many Voices Oct. ,547
The Mayflower Compact Nov. 607
The Monroe Doctrine Oct. 549
Music Appreciation and Edu-
cation May 257
Music for Young Americans —
Kindergarten May 257
No Help to These Dec. 654
No Time for Sergeants Nov. 609
Objectives Defined Feb. 94
"Once Upon a Time" July 35S
On the Death of Socrates Oct. !i48
Original Children's Activity
Songs Feb. 9£
Palgrave's Golden Treasury Jan. 40
Participation Songs Feb. 95
The Patriot Plan Oct. 548
Perri Oct.
Pinocchio Mar. 14
The Poetry of Coleridge Jan.
The Poetry of Keats Jan.
The Printing of Dorian Gray . .Nov.
Role of Listening Dec.
F. D. Roosevelt's Four Free-
doms Speech Oct. 549
102
Educational Screen and Audiovisual Guide — February, 196fl<
I'utabaga Stories Jan. 40
H> Scientists Speak: Biology .June 302
ttish Border Ballads Nov. 608
kespeare Plays Jan. 40
.kespeare: Plays and Son-
its July 355
i;ers in the Dusk Mar. 144
ices for Audio Materials ..Oct. 546
od and Speed-up Mar. 142
(S from the Four Winds ....Jan. 39
ihing Games April 199
y Helphed Make America . .Jan. 39
mas Jefferson: Father of
kmocracy Jan. 40
)Ugh the Looking Glass ..Mar. 144
lugh the Looking Glass —
■ Tomorrow Dec. 653
;il Audiovisual Understand-
ig June 302
lies and Functions of Ma-
iines in Education May 258
Vikings Jan. 40
h an "Ear to the Ground"
• NAVA Sept. 483
.. ih the Children ... in the
Home ... in Sunday School
. in weekday Church School. Feb. 94
Church Department:
Articles and Editorials
'. I'roducer Explains Sept. 490
-^tudy in Perspective by Le-
■y Ford April 204
AVRG Jan. 41
Training Kit Feb. 80
. Usage in a Typical Church. Jan. 44
^ack to Green Lake Jan. 41
hild-Choose Theory April 206
The Dealer Serves the Church
by Roa Kraft Birch Feb. 82
editorial Notes June 304
•'ilmstrip-Centered Week-Day
Teaching by Elizabeth Loug-
head Jan. 44
i'rom the Grass Roots July 359
Jreen Lake Workshop July 358
mportant Experiment Oct. 552
.efs Use the AVRG Feb. 82
ocating Projection Screens . .Mar. 145
^otes and Comments Dec. 656
)paque Projectors Mar. 146
^ur Tiny Tots See a Motion
Picture Mar. 145
ictures Can Help July 359
review & Selection Feb. 80
roducer Becomes User Nov. 611
Jtilizabeth Report Nov. 610
Miscellaneous
Administering Audiovisual Serv-
ices May 248
Agricultural Audio-Visual
Workshop July 339
\ssociation of Chief State
School Officers July 337
W Conference of Medical and
Allied Sciences July 334
W Instruction: Materials and
Methods April 172
)AVI Convention a Success . . May 232
irectory of Audiovisual
Sources July 360
ndustrial Training Directors'
Association July 339
lAVA Convention and Ex-
hibit July 335
"JAVA Convention Exhibition .July 340
3uo Vadis — Church Audio-
visuals by William F. Kruse. Sept. 491
ileligious Audiovisual Confer-
ence July 337
/ideotape Its Promise for Ed-
ucation Oct. 526
MAJOR REVIEWS:
Films and FUmsirips
^BC of Audiovisual Equipment
and School Projectionist Man-
ual May 255
\f rican Cousins Oct. 553
\ges and Stages Series April 206
Maskan Discovery June 304
\mbassadors to the Hungry . .June 305
\nger at Work Jan. 44
\re You Popular? July 358
^s One Family April 205
Barbara's Happy Christmas . .>fov. 611
asic Primary Science Sept. 491
Bearer of The Book June 304
The Beginnings of The Bible . .May 255
Block Drama Jan. 42
Book Making Town in Liberia .Oct. 553
Christmas on Grandfather's Farm Jan. 44
Cry of the China Seas Jan. 43
Easter Around the World Feb. 84
Ezekial — Man of Visions . . . .May 254
Filmstrip for Lent Jan. 41
Four Presidents and The Bible. May 254
The Harvest Sept. 490
The House That Hunter Built .June 304
How Do You Love Your Neigh-
bor? Oct. 553
How Long the Night Jan. 43
How We Got Our Bible
Series April 207
How We Got Our Easter Cus-
toms Feb. 84
How The Old Testament Came
To Be April 205
I'll Sing, Not Cry Oct. 553
In Such a Time Jan. 43
In the Fullness of Time May 254
Jeremiah — The Reluctant
Rebel May 254
Jimmy Cricket Series Nov. 611
Lifetime April 206
The Man Without a Country . .May 254
Mary's Pilgrim Thanksgiving .Nov. 611
Middle East Problems June 305
Mid-East Film Mar. 254
Nancy Has a Catholic Friend . .Oct. 553
A New Day For African
Women Oct. 553
New Faces of Africa July 358
None Goes His Way Alone . . . .Oct. 553
North American Neighbors . .Feb. 84
Our Love— Conflicting Faith ..Oct. 553
Padre on Horseback Oct. 552
Pictures Teach at Penfield . . . .July 359
The Power of Literacy Jan. 42
The Power of the Resurrection May 255
The Prophet— Poet of the Exile May 254
The Proud Years June 304
Rembrandt and The Gospel . . Sept. 491
Rembrandt: Painter of Men . .Mar. 146
Rembrandt: Poet of Light Sept. 491
A School Bell Rings in Angola Oct. 553
Sketch on Greatness Oct. 553
Sons & Heirs Oct. 553
Sound and Fury Jan. 42
Stories About Jesus for the
Kindergarten Series Feb. 83
Teenager Filmstrips Dec. 656
The Third Moses May 254
Tipping in Church Jan. 41
Tongues of Fire Jan. 43
Tumbleweed Man June 304
Understanding Heart Nov. 610
The Work of the Hawk
(African Feature) Dec. 657
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WT^nM\JL^t^0t^ ., ^i:,^^t\^ — nwWH
UCATIONAL SCREEN AND
Received
MAR ^ mi
UDIOVISUAL
JIDE
March 1960
from "Adventures in Slidefilm"
— Dukane Corporation
^*W
T^
NOISI Aia
An AV Program in Action-page 116
Teachers' Attitudes on AV-page 119
^
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NAME _
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CITY & STATE -
ORGANIZATION .
A
106
Educational Screen and Audiovisual Guide — March, 1960
With the Authors
Alan V. Grossberg is fifth grade
acher at Public School 106 in Brook-
n, N. Y. He took Bachelor's and
[aster's degrees at Brooklyn College,
udied for a year at Columbia, and
currently enrolled at New York Uni-
;rsity where he is matriculating to-
ard a doctorate in educational ad-
inistration and supervision.
Thomas H. Boardman is assistant
rofessor at the University of Illinois
id director of the Visual Aids Serv-
e. Previously he was director of the
isual Aids Service for the Freeport,
!.. public schools. He is a past presi-
ent of the Illinois Audio- Visual As-
)ciation.
Milton Grassell is with the depart-
lent of visual instruction, general ed-
cation division, Oregon State System
f Higher Education. He is presently
member of the DA VI legislative
ommittee, has presented a number of
emonstrations at DAVI meetings dur-
(ig the past six years. He is a past
resident of the Oregon Audio-Visual
issociation.
Joseph F. Hohlfeld teaches at the
iboratory school at Iowa State Teach-
ers College, Cedar Falls, Iowa. He
las an AB from Hastings College,
iastings. Neb., and Master's from the
Jniversity of Colorado. He is a Navy
/eteran of World War II and Korea.
Dr. Gaylen B. Kelley is assistant
professor of education at Boston Uni-
versity and coordinator of audiovisual
lervice for the school of education. He
las a doctorate from Boston U. (June,
1959). His teaching experience in-
cludes high school in Old Tovwi,
Maine; University of Maine; Aroo-
took State Teachers College; and the
J.S. Army medical corps.
EDUCATIONAL SCREEN AND
Next Month
"A School Operators Club"
— Why and How
AUDIOVISUAL
GUIDE
March, 1960 Voluma 39, Number 3, Whole Number 385
EDITORIAL
114 Tired Fears
ARTICLES
116 AV Program in Action E. Milton Grassell
119 Study of Teachers' Attitudes Gaylen B. Kelley
122 Lesson in Brotherhood Alan V. Grossberg
125 New Slant on Projectors /. F. Hohlfeld
126 A New Style in Cataloging Thomas H. Boardman
DEPARTMENTS AND FEATURES
107 With the Authors
110 On the Screen
112 News
113 Calendar
128 Film Evaluations L. C. Larson, Carolyn Guss
130 Filmstrips Irene Cypher
132 Audio Max U. Bildersee
135 AV in the Church Field William S. Hockman
138 Trade Directory for the AV Field
139 New Equipment and Materials
152 Helpful Books
153 Trade News
154 Directory of Sources
155 Index to Advertisers
%'•».
Iducational
Iress
issoci ation
OF
rAMERICA
Founded In 1932 by Nalion L. Gr««n«
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THE EDUCATIONAL SCREEN, INC.
Educational Screen and Audiovisual Guide — March, 1960
107
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
A Lesson in Mytliology — Explains Andro-
meda, the Minotaur, Iphigenia, etc., based
on M-G-M's The Living Idol. 25 frames,
color. $7.50. With guide. $7.80.
Julius Caesar, set of 2 filmstrips in black-
and-white, presenting 97 scenes in the
M-G-M screen version of the play. $7.00.
With guide, $7.30.
Knights of tlie Round Tabie — A set of
tv*o filmstrips. Part One, black-and-white,
25 frames, explains the background of the
story, its theme, its significance as an early
attempt to organize a league of nations
and how the United Nations Security Council
is the Round Table of today. Port Two, full
color, 28 frames, tells the colorful story of
the great legend, based on the M-G-M
photoplay. $7.50.
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on loca-
tion in Verona and other Italian cities.
44 frames. $7.50. With guide, $7.80.
Tlie Glass Slipper — The charming fairy
tale of Cinderella, told in a new way.
based on the M-G-M photoplay. 36 frames
in full color. $7.50.
Richard III — Based on Laurence Olivier's
colorful screen version of Shakespeare's
famous ploy. 48 frames. $7.50. With
guide, $7.80.
Alexander the Great — Biography of the
first man to conquer the civilized world,
based on the photoplay. Shows Alexander's
effort to unite Europe and Asia, a task
with which the U.N. is still faced. 55
frames. $7.50. With guide, $7.80.
Adventures of Robinson Crusoe — In full
color, 50 frames, a clear pictorial guide to
the Defoe classic, based on the United
Artists screen version. $7.50. With guide,
$7.80.
Columbus — Black-and-white, based on the
J. Arthur Rank production starring Fredric
March. 55 Frames. $4.00.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved fairy
tale as performed by the charming Kine-
mins of Michael Myerberg's screen version,
released by RKO Radio Pictures. $7.50.
With guide, $7.80.
Greatest Show on Earth — In full color, a
lively pictoriol guide to the circus, based on
Cecil B. DeMille's Technicolor photoplay,
which won the Academy Award in 1953
as the best picture of the year. 40 frames.
$7.50. With guide, $7.80.
Ulysses — In full color, 64 frames, a pic-
torial guide to the new Paramount screen
version of htomer's Odyssey, produced in
Italy. An invaluable aid to the study of
the clossic. $7.50. With guide, $7.80.
Shakespeare Series — Eight black-ond-
white filmstrips dealing with Shakespeare's
life, theatre, and plays. Each of the film-
strips on his plays is made from photo-
graphs taken from a photoplay, presenting
a complete synopsis of the ploy. Introduc-
tion to William Shakespeare (40 frames);
Shakespeare's Theatre (43 frames);
Hamlet (62 frames); Macbeth (45
frames); Romeo and Juliet (62 frames);
A Midsummer Night's Dream (53
frames); As You Like It (50 fromes) ;
Henry V (42 frames). Set of 8 filmstrips
— $28.00. Each filmstrip — $4.00.
108
Educational Screen and Audiovisual Guide — March, 1960
Charlie
the Destroyer
LEVOLOR
BOTTOM RAILS
CAN TAKE IT!
es, you can depend on the husky .025 metal and the
iple "U" forming. LEVOLOR bottom rails are truly
EAVY DUTY— made to take use and abuse,
^formation that insures the best installation pos-
ble is a service all LEVOLOR representatives will give
you. They will submit a prospectus covering every
detail of your Venetian Blind installation— help with
the specifications and make a final inspection after
the blinds are installed. It is a service that guar-
antees good specifications and good Venetian Blinds.
VENETIAN BLINDS
AUDIO-VISUAL CONVENTIONAL
Levolor Lorentzen, Inc., 720 Monroe St., Hoboken, N. J.
;ducational Screen and Audiovisual Gutoe — ^March, 1960
SKYLIGHT
109
0 COLOR
FILMSTRIPS
for Elementary and
Junior High School Studies
See the present-day life and work
of the people of southwest Asia —
write for your preview today!
1. FARMING IN INDIA
2. VILLAGE LIFE IN INDIA
3. LIFE IN NORTHERN INDIA
4. LIFE IN SOUTHERN INDIA
5. CITIES AND INDUSTRIES OF INDIA
6. CEYLON
Complete series $31.50
Individual filmstrips 5.75
JAM HANDY
282) EosI Grond Boulevard
Detroit 11, Michigan
On the Screen
Cover Scene
"No matter what type of photog-
raphy, there are a thousand differ-
ent presentations possible. . ." Thus
says the sound on this frame of Du-
Kane Corporation's new filmstrip on
the various techniques of sound film-
strip (sound slidefilm) production.
"Bright Spot, Dark Spot!"
An item which drew our particu-
lar attention in the mail recently
was a 48-page illustrated report to
the governor and general assembly
of the state of Georgia by Claude
Purcell, state superintendent of
schools. Topped with the above
title, this is an attractive, sharply
communicative publication, visual-
ized throughout with apt pencil
drawings, photos, charts and icono-
graphs.
The booklet points up some good
lessons. 'Half a loaf may be better
than none in some instances, but
'half an annual report on the state
school system' fails to use all weap-
ons to reach its objective.
The Georgia presentation is an
effective report and must be draw-
ing praise from many quarters.
Of special interest to us is the
full page devoted to audiovisual
materials. To quote in part:
"Georgia schools use 8,000 films a
week. Last year, 1430 schools used
238,023. Our film librarv-started
Nov. 18, 1947, and now the largest
of its kind in the world— has 4,339
films, with 45,047 prints, that are
sent to schools from the four film
libraries: Atlanta, Collegeboro, Tif-
ton, and Macon. In 1955, tapes were
added and we now have 6,000
tapes of drama, poetry, speeche:
music, and discussion topics."
The Passing Parade
in Educational Screei
10 years ago
"Best" film lists cannot be a sub
stitute for local appraisal of educa
tional needs, says editor Reed, ques
tioning "award winning" as critei
ion for purchase . . . Equipmen
care and repair survey of 33 schoc
systems . . . How the local schoc
tells its story with 2x2s and tap
. . . DAVI calls for new constitutior
20 years ago ^M
"The most nearly complete 'pre
ceedings' ever published on an an
nual meeting" of DVI-NEA . .
J. E. Hansen finds "formal verba
continuity prepared by the pro
ducers as an integral part of th
sound film" more effective thai
teacher-delivered or other person
alized techniques, but calls for ;
more challenging use of words anc
sound effects . . . Progressive Edu
cation Association program include
two sessions on audiovisual . . . Mid
west Forum on Visual Teachinj
Aids two-day meeting . . . "School
made Films" (theses).
30 years ago
Visual education in Europe Y\
. . . Minimum standard equipmen
II . . . McClusky's 1923 survey o
visual education administration up
dated . . . Pathe producing educa
tional sound films for Harvard Uni
versify . . . AV Bibliography III.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. JAMES R. CUMMINGS, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor for the
Church Field. L. C. LARSON and CAROLYN CUSS,
Editors for Film Evaluations. MAX U. BIIDERSEE,
Editor for the Audio Field. IRENE F. CYPHER, editor
for the New Filmstrips. PHILLIP LEWIS, Technical
Editor. WILLIAM F. KRUSE, Trade and Public
Relations.
BUSINESS STAFF
H. S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM lEWIN, Associate Publishers. THEA H.
BOWDEN, Business Manager, OLIVE R. TRACY,
Circulation Manager, PATRICK A. PHILIPPI, Orcu-
lotion Promotion. WILMA WIDDICOMBE, Adver-
tising Production Manager.
Advartising Representatives
WILLIAM LEWIN, 10 Broinerd Road, Summit, N. J.
(Crestview 3.3042)
WILLIAM F. KRUSE, 2000 Lincoln Park West BIdg.,
Chicago 14, III. (Bittersweet 8.53131
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, Son Jose
State College, Callfornio
EDGAR DALE, Head, Curriculum Division, Bureau 0
Educational Research, Ohio State University
Columbus
AMO DE BERNAROIS, Assistant Superintendent
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor In Charge
Audio-Visual Education Section, Los Angele
City Schools, Los Angeles, California
W. H. DURR, Supervisor, Bureau of Teaching Mo
terlols. State Board of Education, Richmond
Virginia
CHARLES F. HOBAN, Institute for Cooperative Re
search. University of Pennsylvania, PhlladelphI
EMILY S. JONES, Executive Secretary, Educotlono
Film Library Association, New York City
F. EDGAR LANE, supervisor. Instructional Material
Department, Board of Public Instruction, Dad-
County, Florida
F. DEAN McCLUSKY, Professor of Education, Hea.
of Audio. Visual Education, University Extei>
sion. University of California at Los Angele
SEERIEY REID, U. S. Office of Education, Notiono
Defense Education Act, Washington
CHARLES F. SCHUllER, Director, Audio.VIsuol Cen
ter, Michigan State College, East Lansing
Michigan
ERNEST TIEMANN, Director, Visual Instruction Bu
reou. Associate Professor, Division of Exten
sion. The University of Texas, Austin
DON WHITE, Executive Vice President, Notions
Audlo-VIsuol Association, Fairfax, Virginia
IXO
Educational Screen and Audiovisual Guide — March. l^f>('
THE QUALITY OF LEADERSHIP
No. 2 in a series of messages to all concerned with better education
'Continuous availability of complete or partial footage replacement
r assured on all Coronet films . . . an exclusive Coronet feature
s a part of its continuous service program. Coronet maintains a
smplete master negative tile on every film in the Coronet library.
This assures quick replacement or repair of any Coronet film that
seriously damaged or destroyed — thus eliminating the need for
isturbing established audio-visual programs. In effect, this policy
as enabled Coronet to maintain its responsibility for every Coronet
Im ever produced.
A professional staff directly controls the production of new prints
id replacement footage, efficiently and at minimum cost in Coronet's
wn modern laboratory — the finest one in the world devoted exclu-
vely to educational films.
Continuous service throughout the life of each print is just one of
the many features of Coronet quality— the quality of leadership.
This boolilet is yours! Send for it today.'
It tells the complete story of Coronet creative
quality in its library of more than 900 educa-
tional films.
CORONET FILMS
To illuminate all facets of learning
CORONET BUIUD1NC3 CHICAGO 1. ILLINOIS
Educational Screen and Audiovisual Guide — March, 1960
111
News
people
organizations
events
Northeast AV Conference
Hosts Regional Leaders
More than 100 audiovisual super-
visors and instructional materials ex-
perts from all of the New England
states. New York and New Jersey
gathered January 28-30 at Central
Connecticut State College in New
Britain for the fourth Northeast Re-
gional Audio-Visual Leadership Con-
ference.
Mrs. Villa Quinn, director of ele-
mentary education for the state educa-
tion department in Maine and Dr.
Clarence Bergeson, director of Audio-
visual Service at the University of
Maine (Orono) were elected co-chair-
men by acclamation. They succeeded
At New England AV meeting: from left,
Joseph Murphy, Connecticut department
of education; Villa Quinn, Maine depart-
ment of education; Clarence Bergeson,
University of Maine; Elliot Kone, Yale
University.
the 1959 co-chairmen, Joseph F.
Murphy of the Connecticut state de-
partment of education and Elliot H.
Kone, director of the Yale University
Audiovisual Center.
The keynote address, delivered by
Alfred Villa, director of the Audio-
visual Center at Central Connecticut
State College, stressed the opportuni-
ties in the broad application of se-
lected audiovisual materials. "The
audiovisual media can be effectively
used to improve instruction and to en-
rich learning," he said, "but we know
that the tool must serve both the in-
structor and the student and remain
subject to the will of both without re-
placing either."
Resource personnel for the confer-
ence incKided Dr. WilHam J. Flaher-
ty, Connecticut's deputy commissioner
of education; Robert Danilowicz, au-
diovisual director, state education de-
partment, Rhode Island; Mrs. Villa
Quinn; Dr. George Champlin, chief,
bureau of elementary and secondary
education, Connecticut state depart-
ment of education; Dr. Anna L. Hyer,
executive secretary. Department of
Audiovisual Instruction, National Ed-
ucation Association (Washington);
Dr. Allan Rosebroch, director of teach-
er education and certification. New
Jersey state department of education.
Dr. Irene Cypher of New York Uni-
versity; and Samuel Cohen, adminis-
trative assistant, board of education,
Hewlett, New York.
Other major addresses were de-
livered by Dr. Leslie P. Greenhill,
associate director, division of academic
research and services. The Pennsyl-
vania State University, and Dr. Harry
Becker, superintendent of schools,
Norwalk, Connecticut.
Marks Appointed Chairman
of NAVA Convention
Harvey W. Marks, Visual Aid Cen-
ter, Denver, Colorado, has been named
general convention chairman of the
1960 National Audio- Visual Conven-
tion at the Morrison Hotel, Chicago,
August 6-9, according to an announce-
ment by W. G. Kirtley, president of
the National Audio-Visual Association.
The National Audio-Visual conven-
tion features the largest single ex-
hibit of audio-visual equipment and
materials in the world, according to
the association. Some 2.500 AV people,
including several groups of AV users,
are expected to attend the event this
year.
Marks, who is the present first vice
president of NAVA, recently con-
ducted a survey to evaluate the 1959
convention. "Responses from several
hundred audiovisual people who at-
tended last year's convention indicated
strong backing for the move in which
the hours of oin- exhibit were extend-
ed."
Illinois AV Association
Plots Future Meetings
A meeting of the board of directors
of the Illinois Audiovisual Association
at Peoria, January 8, set the time,
place and format of the next four
meetings of the association.
The annual .spring meeting, April
8-9 in Peoria, will include tours of
the audiovisual section of the public
library, radio station WMBE, and the
audiovisual center at Bradley Univer-
sity.
In the afternoon of April 8, the
Bradley student building ballroom will
be the site of a dozen demonstration
clinics conducted by assigned audio-
visual specialists for several hundre
classroom teachers. The county supei
intendent has issued instructions th£
not less than two teachers must a:
tend from each of the county's school'
Nearby schools and community pre
gram chairmen are being invited t
participate.
The second day will feature cor
current group meetings on teache
education, school building specifics
tion, public relations, publications an'
finance.
The 1960 fall meeting in E a s
Aurora will feature all-day worksho]
sessions and commercial suppliers' ex
hibits of equipment and materials.
The 1961 spring meeting will bi
held in Springfield, timed to avoii
the DAVI meeting and the Easte
week. The 1961 fall meeting will b
held at or in the vicinity of the Uni
versity of Chicago.
College President Resigfns T<
Take EBF Consultant Role
Dr. John R. Everett, president o
HoUins College in Virginia for thi
past ten years, has submitted his resig
nation to the Hollins board of trustee;
in order to accept a position as con
sultant to Encyclopaedia Britannic;
Films and its assorted educationa
enterprises.
With EBF, Dr. Everett will head i
committee to investigate methods oi
educational communication including
teaching machines, films, language
laboratories, educational TV and ref
erence books. The study will have ar
international scope in covering Euro
pean as well as American educationa
methods.
Citizens' School Informatior
Deposited at NSBA, Evanstor
The National Citizens Council foi
Better Schools, in terminating its ac
tivities at the close of 1959, has des
ignated the National School Board:
Association, 1940 Sheridan Road
Evanston, 111., as depository for it
residual stocks of informational pub
lications.
The council and its predecessor, th«
National C>itizens Commission for th(
Public Schools, published more thai
a score of inexpensive pamphlets anc
books and a number of records, song:
and band arrangements. When i
started its work in 1949 there wen
only 17 state and local citizens' schoo
committees; a decade later there wen
112
Educational Screen and Audiovisual Guide — March, 196(
s()()0. Numerous national organi-
ations, furthermore, have developed
itizens" school projects of their own.
Itury Toy, Jr., president of the coun-
il. and Mrs. Toy have entered George
'lahody College in preparation for
Miilinuing their interest in education
\ becoming teachers.
rhe National School Boards As-
luiation offers a list of its own of
ainphlets, reports and other items of
itcrest to parents, teachers and espec-
ilK school board members. Its 1960
(invention, in Chicago in April, will
I itiire a general session on audio-
isiials with Charles Percy, president
t Bell & Howell, as speaker and a
lumber of AV clinics headed by oth-
I leaders in the field.
vVest German Photographic
exports to U.S. Rise
West German exports of photo-
;r,iphic products to the United States
I III tinned to rise during the first nine
iHinths of 1959 and totaled $12,410,-
186, according to the Scientific, Mo-
ion Picture, and Photographic Prod-
icts division, Business and Defense
lervices Administration, U.S. Depart-
nent of Commerce. This compared
vith $10,465,812 in the same period
if 1958.
The United States is Germany's
)rincipal market for still cameras of
II types, and shipments to this coun-
rv in the three quarters of 1959
o'taled 208,702 valued at $6,999,580,
n increa,se of 26.7 percent in num-
ter and 6.4 percent in value com-
)ared to the same period in 1958.
Airborne TV On Agenda
At Indiana U. Meeting
Airborne television will receive ma-
jor attention during the Conference
and Workshop in Educational Media
to be held at Indiana University,
June 27-July 1, 1960. The meeting,
devoted mainly to the utilization of
television for educational purposes,
will discuss open circuit and closed
circuit television and other types of
instructional materials.
Lectures, demonstrations and group
discussions will deal with such specif-
ic aspects of airborne educational
television as plans and possibilities,
the nature and role of the medium
as an instructional resource, classroom
application, program information, and
demonstrations of actual educational
uses.
Colleges Join in Telecasting
Science Film on Sun
Rocket astronomy, a completely
new technique in solar research, and
the new knowledge of the sun it has
uncovered for science, was presented
on the "Conquest" program The Mys-
tery of the Sun on January 24 on the
CBS television network.
The broadcast, sponsored by Mon-
santo Chemical Company, was pre-
sented in cooperation with the Naval
Research Laboratory, the U.S. Air
Force, the University of New Mexico
and the University of Colorado. Two
of the nation's leading experts on the
sun appeared on the program. They
are Dr. Walter Orr Roberts of the
High Altitude Observatory at Climax,
wo of llic iiicmlicrs of the Iracliing toaiii of the I niversily of Wisconsin's new
rV eiliK'ulioM course consult with the director on techniques of presenting
he lesson on film strip utilization. Prof. Wittich, left, and Lee Campion,
;enter, talk with director Rohert Reed. Telefilming of the 42-le88on course
ook over three months at the University of Wisi'onsin and Michigan Stale Uni-
'ersity. Over 200 man-hours by a staff of 23 professors, technicians, graduate
ssistants and clerical workers went into each lesson.
Calendar
Feb. 29-Mar. 3-NEA Department of
Audio-Visual Instruction, Cincin-
nati, Ohio.
Mar. 6-10— Association for Supervision
and Curriculum Development,
Washington, D. C.
Mar. 15— Academy of Television Arts
and Sciences, forum on ETV, New
York.
Mar. 21-25— National Association of
Photo Equipment Technicians, St.
Louis, Mo.
Mar. 24-26— 4th National Conference
on Aviation Education, Denver,
Colo.
April 10-13— California Association of
Secondary School Administrators,
Santa Monica, Calif.
April 19-22-National Catholic Edu-
cation Association, Chicago.
April 20-23-EFLA, American Film
Festival, New York, N. Y.
April 24-28-National School Boards
Association, Chicago.
May 4-7-Annual meeting. Institute
for Education by Radio and Tele-
vision, Columbus, Ohio.
Colo., and Dr. Herbert Friedman of
the Naval Research Laboratory.
Educational Film To Be
Included in New Center
The Newhouse Communications
Center to be established at Syracuse
University by gifts from Samuel I.
Newhouse, eastern newspaper pub-
lisher, will include a "communica-
tions library" containing a variety of
research materials in mass media. It
will comprise an extensive collection
of sound and sight recordings, edu-
cational film, plus memorabilia from
the communications industry— histor-
ical materials that will keep on per-
manent display the great develop-
ments of the past.
Nebraska Makes Title III
Allotments for 1960
Nebraska high schools have been
allotted $479,238 on a 50-50 matching
basis for 1960 under Title III of
NDEA.
In announcing the 1960 figures, F.
K. Alexander, state Title III adminis-
trator, noted that the money was be-
ing allotted to state high schools this
vear on the basis of $10 per pupil.
Edi CATIONAL ScREEN AND AUDIOVISUAL GuiDE — MaRCH, 1960
113
editorial
Tired
Fears
Paul C. Reed
We probably don't mean that people's fears can get tired as thei
blood allegedly does. What we are trying to say is that we get tired o:
hearing about a recurring fear teachers are supposed to have. We jus'
can't believe that teachers really do become as fearful as people sa)
they do about losing their jobs every time a new communication;
tool comes along.
Here's the kind of thing they say: "Classroom teachers felt threat-
ened by the spectre of their jobs being swallowed up by the mechani-
cal monster." Now what mechanical monster was that? An electronic
computer? A guided message machine? A motion picture projector?
No, the one meant this time was educational television. The sentence,
quoted from a recent distinguished publication, attempts to summa-
rize teachers reactions to the new idea of educational television.
What teachers felt that way? How many of them? When? Where?
We're skeptical. We doubt very much that such fears ever were
seriously felt by teachers. Maybe such fears are the inventions of
phrase makers who write about education. Maybe they are the devices
of vested interests. Maybe they are the propaganda of guardians of
the status quo who resent any change in traditional methods — espe-
cially teaching methods. Regardless, they are tired fears. The fear of
teachers losing their jobs is a worn-out reason for denouncing new
developments.
Before the "monster" of television became a spectre threatening
teacher jobs, there was educational radio. During the thirties there
was reference in educational discussions and articles to the danger
that this new tool, carrying teaching words into an unlimited number
of classrooms, might eventually displace teachers. Twenty-five years
earlier, when people began talking about the power of the movies to
bring learners information and ideas, teachers then were supposed
to be opposing this new development for fear they would lose their
jobs.
We suspect that this imagined chronic fear of teachers goes back
even further than that. Five hundred years ago, when books were
first printed, somebody probably said that teachers wouldn't like the
idea for fear of unemployment. Learners wouldn't have time to listen
to teachers anymore; they'd be busy reading. If that rumor was started
then, it could have been a speech teacher who said it first!
We're tired of hearing about teachers fearing the competition of
technological improvements in communication and in educational
methods. We hope you are too. We hope you will be as impatient
with such notions as we are. Challenge the statements! Did you ever
know of a teacher who lost his job because of a book? Or an educa-
tional motion picture? Or a filmstrip? Or a radio program? Or a
television teaching spectacular? Do you think that teachers are so
insecure and unsure of themselves that they think the new teaching
machines will cause teacher bread lines?
We believe that learning and teaching are here to stay. We beheve
that nothing will ever be invented to surpass a teacher's ability to
help another person learn. We also believe that teachers can do their
most effective teaching when they have at their command the tools
of communication and learning that this technological age has given
them.
114
Educational Screen and Audiovisual Guide — March, 1960
TRADEMAIIK (
««'
Even fourth and fifth grade
operate our Kodak Pageant
"These nine and ten-year-olds completely set up the
projector and get the movie ready to go while the
teacher prepares the class for what it's about to see.
"Our Kodak Pageants long ago proved they were
easy enough to operate and could withstand the some-
times overzealous handling by young boys. So, we
have given our Audio-Visual Club youngsters the re-
sponsibility of not only moving the projectors from
room to room, but also of complete operation."
boys
Projectors.*
There are three reasons why even children can op-
erate Kodak Pageant 16mm Sound Projectors. 1) No
parts to fool with. Reel arms, belts, cords are all
permanently attached. 2) Threading is simple. The
red-arrowed threading path is printed right on the
machine. 3) Operation is a matter of flipping one
switch.
Your Kodak A-V dealer will demonstrate at your
convenience, or write for Pageant Bulletin V3-22.
Kodak Pageant Projector ) EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N.Y.
Iducational Screen and Audiovisual Guide — March, 1960
115
No AV program can succeed without the enthusiastic support of the
administrative staff. Superintendent Harold A. Beall, Springfield,
Oregon schools, continually reminds his staff of the value of AV
and their responsibility to use it properly.
a ph
Utilization of equipment and instructional materials
depends largely on an informed faculty. Clarence
Strong, supervisor. Instructional Materials Center (in
center of picture), accomplishes this through per-
sonal visits to each school, by . . .
. . . asking teachers and AV building coordinators I
participate in the selection of materials and equi)
nient . . .
. . . and by providing up-to-date
handbooks, catalogs, bulletins.
(ry
An AV Program in Action
Order-taking
Utilization also depends on the accessibility of
equipment and materials. A cheerful, but busi-
ness-like voice receives and confirms orders
immediately from teachers and administrators
at the Instructional Materials Center.
by E. Milton Grassell
ATOW does a good audiovisual pro-
gram operate? What makes it work? Why
is it a success?
These are the questions I had in mind
when I went to Springfield, Oregon, to
see a top-notch audiovisual program in
action. During my visit, Mr. Clarence
Strong, audiovisual supervisor, answered
these questions and many more. For in-
stance: "To have a successful program,"
he said, "you must have administrative
support, financial support, plus coopera-
tion from the staff and community. This
is essential."
"But support alone does not guarantee
a successful program," Mr. Strong con-
tinued. "The best guarantee is to pro-
vide good service. Service— the only rea-
son for the existence of our instructional
materials center— is the heart of our
program."
photos continued-
Routing
A routing clerk prepares the orders and de-
livery instructions immediately.
7 Ready for Packing
Requests received before 2 :30 p.m. are packed
for delivery by 9:00 a.m. next day.
av program
(continued )
8 Delivery
An adult school employee — not a student or
milk truck driver — makes daily delivery and
pick-up service at each school in the system.
9 Inspection
Each aid is thoroughly inspected after each
booking.
10 Repair
No major repair work is done by the director.
A dependable adult repairman — not a student —
is hired on a part-time basis.
11 And . . . Cooperation
Although they may use student operators, each
teacher must be able to handle all the equip-
ment. Both 'types' of operator enjoy working
together and pooling their knowledge of AV
equipment.
118
Educational Screen and Audiovisual Guide — March,
A Study of Teachers' Attitudes
Toward Audiovisual Materials
by Gaylen B. Kelley
HILE there has been a great deal of re-
arch effort expended on the various types of
iidiovisual materials and the administrative pro-
edures for using them, very few investigations
ave dealt with the classroom teacher as a part
f the learning situation involving instructional
laterials. The attitude that the teacher holds
sgarding the use of audiovisual materials will
reatly affect the success of any audiovisual
rogram.
"The realization is rapidly growing," noted
lemmers, "that attitudes, the way individuals
nd groups feel about the various aspects of
leir world, are probably more determinative
f behavior than mere cognitive understanding
f this world."* In a recent study, the writer
ttempted to find the relative importance of
arious background factors in determining teach-
rs' attitudes toward the use of audiovisual ma-
?rials.
Audiovisual directors and others in the audio-
isual field point to such factors as a teacher's
ge or sex, the ease of ordering and using ma-
erials, the presence of a building coordinator or
chool system audiovisual director, and many
thers as affecting the way in which teachers
iew the use of these materials.
There is a highly significant relationship be-
ween teachers attitudes toward audiovisual ma-
erials and wJiether or not they have had the
ncouragement of the various supervisors in the
chool system. When the attitude continuum was
ivided into the high, medium, and low attitude
;roups for the statistical analysis, there were
ewer teachers in the low attitude group when
he teachers had noted, on the background in-
ormation sheet, that they had encouragement
rom their supervisors in their use of audio-
isual materials. There were more teachers in
he low attitude grouping when they noted that
hey did not have this encouragement.
The supervisors are key persons in the en-
ouragement of audiovisual usage by teachers.
V special effort should be made to insure that
upervisors are well trained in the proper use
)f audiovisual materials.
There is a highly significant relationship be-
ween teachers attitudes toward audiovisual ma-
ll. H. Rcmmers, Introduction to Opinion and
\ttitude Measurement (New York: Harper and
brothers, 1954), p. 15.
teriah and the frequencti with which they use
them in the classroom, individuals who are in-
volved in teacher training need to become more
concerned with the important part played by
attitude when they attempt to encourage teach-
ers to use audiovisual materials.
The relationship between ease of ordering
materials and attitude toward audiovisual ma-
terials is highly significant. When the teachers
noted that it was easy for them to order audio-
visual materials, there were fewer tearhers in
the low attitude grouping than would be ex-
pected from the theoretical frequency for this
Eortion of the chi-square table. Teachers quickly
ecome discouraged when involved and com-
plicated procedures are necessary for the order-
ing of audiovisual materials. It is important that
this phase of audiovisual utilization be kept as
simple as possible.
There is a very high degree of relationship
between attitude toward audiovisual materials
and satisfactory experience with their use. We
tend to want to repeat those experiences that
are satisfying and, on the other hand, retreat
from unsatisfactory experiences. Thus when ma-
terials do not arrive on time, equipment does
not work, and we have a generally unsatisfactory
experience with our use of audiovisual materials,
we have a tendency to not place ourselves in
the same situation again. Each unsatisfactory ex-
perience with the use of these materials is apt
to have an effect on teachers' attitudes toward
their use.
/V S might be expected, there is a highly signif-
icant relationship between the amount of equip-
ment available and the attitudes of teachers to-
ward the use of audiovisual materials. An anal-
ysis of the distribution of attitude seems to in-
dicate that when teachers have access to a great
deal of equipment, they are more moderate in
their attitudes toward the use of audiovisual ma-
terials. When they do not have all of the equip-
ment they need, they tend to hold either highly
favorable attitudes or on the other hand, very
negative attitudes. It may be that those teachers
who do not have the equipment that they need
tend to be focused into two attitude groups:
those who take the lack of equipment as a stimu-
lus to greater effort, perhaps in using types
of materials that do not require equipment, and
those who take a negative attitude and simply
give up in defeat.
Educational Screen and Audiovisual Guide — March, 1960
119
Research Method For This Study
In order to test the validity of some of
these assumed relationships, an attitude rat-
ing scale was constructed by means of the
Thurstone technique. An initial pool of
statements expressing some sort of attitude
toward audiovisual materials was collected
from teachers on the various grade levels.
These statements were edited and sent to
a jury made up of members of the Depart-
ment of Audiovisual Instruction of the
National Education Association. These
judge rated the statements on a nine point
rating scale according to the degree of
negative or positive attitude expressed.
By means of statistical techniques in-
cluding a determination of the semi-inter-
quartile range of statement judgments for
each of the items on the scale and an
item analysis, 22 statements regarding at-
titude were selected which covered the
continuum from a very negative to a very
positive attitude toward the use of audio-
visual materials. A split-half reliability of
.64 was obtained after correction by means
of the Spearman-Brown formula. The atti-
tude rating scale along with the background
information sheet, which requested back-
ground data to be used in making the com-
parisons was administered to 995 teachers
from kindergarten through the college level.
Twenty-four comparisons were made be-
tween background factors and an index of
attitude obtained from the attitude rating.
The returned rating scales were scored
and placed in rank-order according to size
of score obtained. These scores were di-
vided into three categories corresponding
to high, medium, and low attitudes toward
audiovisual materials.
Chi-square tables were then set up for
the various comparisons between attitude
as measured by the rating scale and the
various background factors. The .05 level
of confidence was chosen to determine sig-
nificance. In the follovnng discussion of
the results of the various comparisons, the
statement, "highly significant relationship,"
means that the comparison was significant
at the .01 level of confidence. Twelve of
the comparisons between attitude and back-
ground factor were significant at the .01
level of confidence, while four were sig-
nificant at the .05 level of confidence.
It should be remembered that the fact
that there is a significant relationship be-
tween attitude and a specific factor does
not mean that there is a cause-effect re-
lationship between the background factor
and teachers' attitudes. For example, the
fact that the comparison of attitude with the
sex of the teacher is highly significant, does
not mean that sex determines attitude. For
some unknown reason, women tend to score
higher on an attitude rating scale relating
to use of audiovisual materials than do men.
There is a very high degree of relationship bJ
tween teachers' attitudes toward audiovisual ml
terials and the frequency with which they ai'
used by fellow teachers. This is probably anoth(
example of what has been termed "other d
rection." We tend to take our direction or cu
for behavior from our peer group, in this cas
other teachers who are close associates. It takt
courage and extra effort to utilize audiovisu;
materials when teaching in a system where sue
techniques are frowned upon by other teachei
and administrators.
There appears to be a relationship betwee
the grade level on which a teacher works an
his attitude toward audiovisual materials. Th
comparison was highly significant. Kindergarte
and elementary level teachers tend to have be
ter attitudes (score higher on the rating scale
toward audiovisual materials than do those i
junior high and high school. On the colleg
level the distribution of attitude is about norma
with the obtained and theoretical frequencie
in the various attitude catagories closely aj
proximating one another.
The old saying, "teachers teach as they hav
been taught" comes to mind when it is note
that there is a highly significant relationshi
between the ttjpe of learning experience th
teachers have had during their training and the\
attitudes toward audiovisual materials. If thei
college instructors used these materials ofter
they tended to have a higher attitude towari
their use. If college instructors used audiovisuf,
materials only seldom, their students— when the
started teaching— tended to have a poorer atti
tude toward the use of these materials. W
should make every effort to encourage the us
of audiovisual materials in our teacher trainin
institutions if we want our students to use thesi
materials when they begin their teaching careers
Such environmental factors as ease of roon
darkening, availability of electrical outlets
screens, chalkboards and bulletin boards art
highly significant in their effect on teachers
attitudes toward the use of audiovisual ma
teriah. These factors should be considered whei
older school facilities are being remodeled anc
new buildings are planned.
J.T is interesting to note that there is a highlj
significant relationship between the teacher,
sex and his attitude toward audiovisual materials
There is a definite tendency for women to have
better attitudes ( score higher on the rating scale ]
toward the use of these materials than men.
When the materials used by teachers are ir
poor condition the teachers tend to have lowei
attitudes toward their use. Film libraries anc
others responsible for the circulation of audio-
visual materials must make certain that they are
in good phvsical condition. Broken films, torr
sprocket holes, tattered maps, charts, and pic
tures, all contribute to the formation of teachers
attitudes toward audiovisual materials. This was-
also a highly significant factor in terms of at-
titude formation.
College course work in audiovisual material'
and training in the production of these materiah
are both significant factors in the formation o)
attitude. Those who have had either forma;
120
Educational Screen and Audiovisual Guide — March, I960
oiirse work in audiovisual education or train-
nti in the production of these materials tend to
i,i\e better attitudes toward their use.
There is a significant relationship between a
racher's age atul his attitude toward audiovisual
materials. Younger teachers seem to have a dis-
rihution of attitude between the high, medium,
lid low attitude groupings that would be ex-
Hctcd from the theoretical frequencies for these
ategories. Those teachers between the ages of
iirty and fifty tend to have lower attitudes, and
hose over fifty years of age tend to be more
iioderate or conservative in their attitudes to-
\ard these materials. The older teacher is not,
Miwever, the teacher with the poorest attitude
oward the use of audiovisual materials.
i HERE is a significant relationship between
he number of years of formal education and
iltitude toward audiovisual materials. As a
oup, teachers with one to four years of training
> ond high school have better attitudes toward
hese materials than do those with five or six
CUTS of training.
The factors that have been mentioned thus far
1 ave been significantly related to teachers' at-
itwdes toward the use of audiovisual materials.
The following background factors were not sig-
licantly related to attitude.
The amoimt of teaching experience is not a
ignificant factor in relation to the development
>f attitude toward audiovisual materials. It is,
hen, not necessarily those with long years of
caching experience who have poor attitudes to-
vard the use of the materials.
till One often hears teachers and audiovisual peo-
^ )le mention that frequent equipment failure in-
f(, libits individuals from using audiovisual ma-
erials. This feeling was not verified in this study,
IS the comparison between frequency of equip-
J)k nent breakdown and attitude was not significant.
The subject matter areas in which teachers
vork is often thought of as being a factor in
1 1 low they feel about the use of audiovisual ma-
erials. The areas of English, social studies,
icience and mathematics, business, music and
oreign languages were differentiated in the
;tudy. It was found that the subject matter
irea in which one teaches is not a significant
actor in determining attitude toward the use of
ludiovisual materials.
m
caij The presence or absence of a school system
ludiovisual director or a building coordinator in
school building has no effect on attitude.
Whether the director was a full-time or part-
:ime director was not significant as far as the
levelopment of attitude is concerned. It would
ippear that audiovisual directors are not func-
aoning at a level where they are able to affect
ttitudes toward the use of audiovisual mate-
rials. It is interesting to contrast the effect of
the supervisor with that of the audiovisual di-
rector in terms of their influence on attitudes.
One of the most significant comparisons was
between the encouragement of audiovisual usage
by supervisors while the least significant rela-
tionship was between the presence of an audio-
visual director in the school system and attitude.
There is no relationship between teachers' at-
titudes toward audiovisual materials and the
availability of funds for audiovisual materials
within the school system.
Teachers were asked to rate their own me-
chanical ability. When these ratings were com-
pared with scores on the attitude rating scale
it was found that there was not a significant
relationship between their ratings of mechanical
ability and attitude toward audiovisual mate-
rials.
The results of this study emphasize the im-
portance of recognizing the place of attitude
in any attempt to analvze the utilization of
audiovisual materials. The teachers' attitudes
may be more important in determining the use
of audiovisual materials than both knowledge
about materials and skill in their use. The statis-
tical technique and the design of the study it-
self preclude determining the reasons why the
comparisons turned out as they did. While we
can only guess causal factors in the various com-
parisons, the knowledge that certain factors are
significant while others are not is important to
individuals working in this field.
A Comparison of Teachers' Attitudes
Toward Audiovisual Materials
and Various Background Factors
Factor Chi-square .01 .05 NS
1. Supervisors' assistance 104.72 "
2. Frequency of use and attitude 143.27 •
3. Ease of ordering 68.27 '
4. Satisfaction with own use of aids 42.50 *
5. Amount of equipment available 48.35 "
6. Fellow teacher use of materials 49.58 *
7. Grade level 40.23
8. College instructors' use of aids 30.22 "
9. Amount of material available 17.53 °
10. Physical organization of classroom 21.79 *
11. Sex of the teacher 11.82 '
12. Condition of materials 10.06 "•
13. Training in production 8.94 "
14. Age 15.48 •
15. Years of formal education 14.68 *
16. College course work in AV aids 6.43
17. Years of teaching experience 12.37
18. Equipment breakdown 11.00
19. School system AV director: part-
time versus full-time 5.86
20. Subject matter area 9.75
21. Funds allocated for AV education 3.55
22. Teachers' mechanical ability 3.96
23. Building coordinator for AV aids .96
24. AV director in the school system .33
.01 = significant at the .01 level.
.05 = significant at the .05 level.
NS = not significant.
Note: The varying degrees of freedom associated with the differ-
ent comparisons account for factors that are not significant
having higher chi-squares than some factors that are
significant.
Educational Screen and Audiovisual Guide — March, I960
121
Class 5-5 presents A Lesson In Brotherhood.
All the actors are members of class 5-5. Re-
member that all these scenes are acted out,
but that they could be real. We hope that
after you watch these slides you will never let
prejudice become a part of your life.
The teacher asked the children to bring
two eggs. One egg was brown, the oth(
egg was white. The eggs were shaped t!
same, felt the same, but were different i
color.
A Lesson in Brotherhood
And Slide Making
If we look around us, we see that some chil-
dren are dark haired, some are fair haired.
We all do not want to look exactly alike.
Some children are Negro, some are white.
We don't dislike a person simply because
they have dark hair. We should not dislike a
person just because they have dark skin.
Two boys decided to do some research abou
Negroes. They found out that Negroes suci
as George Washington Carver, Jessie Owen
and Ralph Bunche added a great deal t«
American History. The future of our country
depends on all people working together
122
Educational Screen and Audiovisual Guide — March, 1960
he teacher asked one of the boys to break
he two eggs. The boy carefully broke the
ggs and looked at the insides. There was
o difference. Both eggs now looked the
ame.
Just as there is no difference between the
insides of the two eggs there is no difference
between the insides of people. A Negro and
a white boy have the same blood.
by Alan V. Grossberg
L HAD just finished showing my class some
ides taken at Jamestown, Virginia. They react-
I very enthusiastically, seeing famous historical
tes and history book backgrounds portrayed
II the screen in vivid colors. One of the children
sked if we could take slides in class. This sug-
stion set off a chain reaction, and every child
anted to see himself projecied on a screen.
We had been discussing brotherhood for the
ist few days. We had discussed the fact that we
ork pretty well together even though we come
om different backgrounds. The children want-
(1 others to profit from our experiences and our
listakes. Some of the youngsters wondered if we
ould combine slide making and brotherhood,
I id they all seized on the idea.
They knew that each slide would have to be a
separate scene, but it was generally felt that
a story was needed to tie all the scenes together.
The children worked on this for several weeks.
Writing a story is difficult enough, but writing
so that individual scenes can be made is very
hard and trying. After dozens of revisions the
storv script was finished, with each scene de-
scribed on a 5x8 index card.
We now had some technicalities of actual pro-
duction to cope with. The public library aided
in the solution of several problems. Information
gathered from photographic guides helped us de-
termine just what film and flash bulbs would
be best suited to our needs. The children also
learned quite a bit about camera techniques and
successful color photography. This information
became very useful when we were producing
our slide show.
The class wished to purchase their own film.
They made craft articles which they sold at a
PTA sale. Pot holders were made and sold by the
ome of us need help in spelling yet can give
elp in arithmetic. It Is a give and take
iroposition. It is a great deal of fun to work
Dgether.
ofti
The teacher asked two boys to hold up their
lost spelling Retest papers. Both papers were
100%. The color of your skin has nothing to
do with the way you think.
DUCATIONAL ScREEN AND AUDIOVISUAL GUIDE — MaRCH, 1960
123
These dolls show us that there are many dif-
ferent races and nationalities in this world.
If all these people stopped to fight one an-
other because of different colored skin or
different clothes there would never be any
peace and we would soon destroy each
other.
dozens. Some children designed and made
ceramic ash trays which were very popular at the
sale. They made enough items to pay for the
film and the flash bulbs.
The camera equipment was mine. We used a
35mm camera with flash attachment, with the
children setting up each scene. Some were ar-
rived at rapidly; others took a long time because
all the children involved in production were not
satisfied. The children figured out the proper
lens opening for each exposure by using the data
supplied with the film and flash bulbs.
The culmination of each scene was the bright
flash as one of our cameramen pushed the but-
ton that captured the picture for us. We took pic-
tures in the classroom, cafeteria, basement, art
room and assembly. After two weeks of shooting
we were finished. The film was dispatched to a
commercial processor and we waited the return
of our precious slides.
The children of Class 5-5 now understoc ,
each other. They discussed brotherhood I
class. They had a poster contest to celebrc
brotherhood week. All the posters in this g
sembly were done by the class. The ones c
the screen were judged to be the best.
The slides came. I knew that until they wei
viewed nothing would be accomplished in oi
class. The visual aid teacher sent up a project(
and screen. We then saw our slides.
They were perfect — not a poor one amon
them. We arranged them in proper sequem
numbered them, and once more projected tin
We had captured, on 34 slides, a program t
plaining what brotherhood meant to us.
Our next task was the preparation of a fin;
commentary. We projected each slide for a thir
time and as we carefully studied it on the screci
The speaking script was written. We taped t'
script so that the slide projector and the t.;
recorder could be operated simultaneously.
We shared our production with the remains
of the school. Results were immediate. Lettei
and comments— the tangible rewards for our har i
work poured into the classroom. We had share
our experiences with the other students.
The entire class agreed to be friends. They
shook hands on it. Everyone would join in
the games. They would work together to
make their teacher proud of them.
The children seem happy. They work we
now that they understand each other. The
help each other in their work. Each has some
thing to offer to the other.
I
124
Educational Screen and Audiovisual Guide — March, 1%1 1
/\ New Slant on
Overhead Projectors
By J. F. Hohlfeld
L HIS is a plan for facilitating the use of the
\erhead and opaque projectors through inex-
lensive modifications of their accessories.
The overhead projector is probably one of the
nost effective visual aids in the classroom today.
Ve never cease to discover new apphcations,
lew presentations and new developments for its
se in meaningful teaching. In my owti field of
lathematics there is no other device to compare
idth it. However, one difficulty exists.
The machine operates on a short focal dis-
ance, with the machine and the teacher usually
a front rather than in the rear of the classroom.
Vith the machine on a high stand as, in Figure 1,
ind the teacher beside it, the students in the
ront and center of the room are liable to have a
lew of the screen as in Figure 2.
Of course, if rearrangement of seating pre-
ents no problem, as in the case of a small class,
t is very easy to get around this difficulty. But
ome of the projector's best applications are for
arge classes. Furthermore few teachers like to
eseat their students every time they want to try
'. new presentation.
The first impulse in attacking this problem is
o place the machine low enough that all stu-
ients can see over it. This either brings the ple-
ura dovsTi with It or, if the machine Is tilted
upward (projecting against a vertical screen),
it creates a distortion called the 'Keystone effect'.
In this situation the bottom of the image is much
smaller than the top, and part of the image will
be out of focus regardless of adjustment.
To correct this distortion, one needs simply to
place the screen in a position perpendicular to
the projection beam. With a permanent screen
Installation in the room, this correction can be
accomplished by hanging the screen on the ceil-
ing rather than on the wall. It should be hung
parallel to the wall at the bottom of the screen.
A side view of the classroom in use now looks
something like Figure 4. All students in the class-
room now have an unobstructed view of the
screen.
This development has been made entirely in
terms of the overhead projector. The improve-
ment works just as effectively for the opaque
projector, using the same screen and cart, and
set up exactly the same way.
Prior to publication of this story. Educational
Screen received the following note from Mr. Hohl-
feld:
"I have been told by one of the manufacturers
of overhead projectors that the techniques involving
the tilting stand and slanting screen have been used
by them and by their dealers in the past. At the time
of writing the article I thought my idea was original.
While this originality is now destroyed, I think the
worth of the idea has been indicated, and I believe
the value of the story is thus possibly enhanced."
So do we. And we want to add that Mr. Hohlfeld
is willing to forward more specific information on
the cart and screen installation to those who request
it and enclose a stamped return envelope.
-The Editors
Fig. 1
Fig. 2
Fig. 3
Fig. 4
Educational Screen and Audiovisual Guide^March, 1960
125
A New
Style in
Audiovisual
Cataloging
by Thomas H. Boardman
-i- HE lifeblood of an educational film librai
is its catalog. This is the artery that reaches tl
customer, keeping him informed of the materia
the audiovisual center has to offer. I feel th,
over the years the film catalog has had le
thought given to its improvement than any oth(
phase of the program.
Traditionally the catalog has been an indexe
publication with notations as to content, pn
ducer, running time, etc. It has always been n
expensive budget item, especially if extensiv
distribution is planned. The very cost of produ(
tion raises many important questions: Can a
expensive catalog be sent to every teacher in th
state; just one to a building; just to every princ
pal, superintendent and audiovisual director
Shall it be sent to teachers and schools that dom
use our service? What about out-of-state distribt
tion? Can we afford to supply individual
churches, civic groups or garden clubs who ma
rent not more than one or two films per year
Frequency of revision is another factor to cor
sider. Since a film library is changing constantl
through additions and deletions, how ofte
should a catalog be produced? Is it economicall
wise to revise every two years, and if the interva
is longer, are supplements an efi^ective method o
keeping the customer informed?
These questions must be answered. But I an
afraid that too many times they are answere(
not by what would be ideal, but by the cost o
production.
Aside from the expense and in many cases it
sheer bulk, the biggest failing of the all-inclusivt
catalog is the fact that a relatively small numbei
of the total items listed are of interest to an;
given customer. This means we are spendin;
money informing customers about materials in
which they have no interest and sometimes maW
ing it difficult for them to find the materials it
which they are interested.
Certainly if expense did not have to be con
sidered, I think it would be agreed that the bes
catalog distribution would be a new catalog a
least every two years to every educator who de
sired one and to any group or individual wh(
might be a customer. So, to better attain th(
optimum and yet keep the expense down, th(
Visual Aids Service of the University of Illinoi
decided a year ago, when it became necessary tc
re-issue its catalog, to produce a series of subjec
area catalogs instead of the usual large, genera
catalog.
After deciding to produce subject area cata
logs, the next major decision was to decide where
to make the divisions. It was decided, on the
basis of the nature of teaching at the variou!
levels, to produce a single catalog listing all sub
ject areas for the elementary grades (kindergari
ten through 6th grade) and 16 individual sub
ject area catalogs for those films that were ap
phcable to the junior and senior high schools
college and adult groups. The Primary and In-
termediate Film catalog, largest of the series, wai
printed at a cost of only 33 cents per copy, anc
the cost of printing the other subject area cata-
log varied from 11 to 22 cents each. Therefore
the cost of supplying all the teachers in an ele-
126
Educational Screen and Audiovisual Guide — March, 1960
lerc are nine of the 19 subject area catalogs produced by the Visual Aids Service
>f the University of Illinois. Their tasteful design has been a factor in the ready accept-
nee of this new concept of AV cataloging.
':
nentary school with the elementary catalog and
listributing the 16 subject area catalogs to all
eachers and groups engaged in teaching the in-
lividual subjects would not be prohibitive.
The catalog revisions will be scheduled on a
evolving basis with a cycle of revisions to be
:'ompleted in two years. This will enable us to
ichedule the workload of both preparation and
printing more evenly for greater economy. The
avings realized from better scheduling will more
ban offset the increased mailing costs brought
ibout by separate mailings of the subject area
catalogs.
I see no reason why subject area cataloging
sn't applicable to the coimty or city audiovisual
:enter as well as to the large rental library. Our
Tiain concern is to have teachers use the ma-
;erials and, of course, use them intelligently
( which is another problem ) . It seems reasonable
to assume that the easier we make it for a teacher
to know what is available in her subject area, the
more materials she will use in her classrooms.
Since we have had no guide to follow in this
new venture, we of course have made many mis-
takes that we will be able to correct in our first
revision. However, in spite of our mistakes, we
have received many complimentary letters and
comments about our new method— in fact, more
than enough to convince us that this type of cata-
loging is appreciated by the teachers because of
its increased usefulness.
We have noticed that shortly following the
mailing of a new subject area catalog there has
been a marked increase in the requests for films
within that area— so much so that we now spend
a much greater part of our yearly budget for ad-
ditional prints to meet the increased demand.
This is the most conclusive proof that our deci-
sion to abandon the large all-inclusive catalog in
favor of less expensive subject area catalogs
which could be given wider distribution was a
wise one.
Educational Screen and Audiovisual Guide — March, 1960
127
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
Reading Music: Learning
About Notes
(Coronet Instructional Films, Coronet
Building, Chicago 1, Illinois) 11 min-
utes, 16 mm, sound, color or black
and white, 1959. $110 or $60. Teach-
er guide available.
Description
Through teacher demonstration and
children's participation, Reading Mu-
sic: Learning About Notes introduces
symbols of musical notation and how
they are translated into meaningful
patterns of sound through melody and
rhythm.
The film opens with Sarah and Bob
introducing themselves and armounc-
ing that they are going to learn a new
song, "The Humming Frog," from
Mrs. Edwards.
After a few preliminary remarks,
Mrs. Edwards asks everybody to imag-
ine a drummer beating his drum
since the song to be learned is a song
to which one can march. As she says
this, the picture cuts to a drummer
marching to the beating of his dnmi
and then back to Sarah and Bob
beating time with their hands while
the teacher sings.
Having thus introduced the song,
Mrs. Edwards invites the viewers to
look at it. A close-up of the music
shows that some notes look ahke and
when she sings them they sound ahke.
Also a close-up of the piano shows
how notes go up and down or stay
the same. The teacher explains that
when notes move from one line to
the space next to it and then to the
line next to the space the notes move
in step. Through illustrations, putting
to good use a series of close-ups, she
explains step up, step down, skip,
and same note progression.
Again Sarah and Bob beat the
rhythm while Mrs. Edwards plays the
first two measures of the song. She
calls attention to the fact that each
note takes one beat. Going through
the song, the children find that some-
times a note gets more than one beat
and at other times gets less than one
beat. The teacher explains this by us-
ing aural and visual illustrations.
In closing Mrs. Edwards asks view-
ers to join them as they sing The
Humming Frog.
Appraisal
The film should find greatest use
in grades three through five as an
introduction to the characteristics of
notes and in grade six as a review
of certain fundamentals in music. With
proper orientation it could even be
used in junior high. The ages of
Sarah and Bob may presuppose the
viewers to be of primary and inter-
mediate levels. To some evaluators,
however, the httle girl is a little too
young for the film's content.
The technique of introducing music
fundamentals and analysis of its struc-
ture from both the visual and auditory
standpoints is very effective as is
the use of a series of close-ups of
the music and the piano to illustrate
the characteristics of notes. Thus, ele-
mentary education students and teach-
ers could very well profit from this
film, too.
—Nita Barcelona
A Way of Life
(Missouri Conservation Commission,
Jefferson City, Missouri) 27 minutes,
16mm, sound, color, no date. $170.
Description
A Way of Life shows the constant
drama of life in the wild— a drama in-
volving prey and predator, including
man. None of the actors is a villain
because each portravs his own way of
life.
The film opens by showing that
primitive and pioneer man were pred-
ators of wild life by necessity while,
in contrast, modem man raises his
own prey in the form of domesticated
animals. It points out that man has
hunted for sport for many years and
gives as examples medieval falconry
and modern hunting with weapons
and man's skill and wariness.
Although man, one of the chi
predators, is free from predation, i
wild animals must struggle to e
and avoid being eaten. The predate
survive by being expert at capturir
their prey; for example, the weas
uses his quickness and keen sense
smell to capture a field mouse an
the slow box turtie catches the slowt
earthworm.
The film continues by showing th;
man tends to resent the more efficia
predators but some species that 1:
values highly, such as song birds, ai>
predators too. The antics of a bin
capturing and eating an earthwon
appear funny but it is a most serioi
business of survival.
Sports fishing is really predatio
modified to produce sport and recres
tion. The film shows that the gras:
hopper is a natural prey for fish bi
man, the predator, uses grasshoppe
lures to catch bass. The sportsma
values the quail highly and the skun
less; the film pictures a skunk eatin
quail eggs but points out that th
quail will replace the lost eggs late
in the season when there is a bettc
chance of survival for the young.
The film then gives the qualifies
tions of a good prey, such as intej
ligence, wariness and speed. It show
a fox capturing a rabbit and has
catching bluegills as the narrator tell
that the surplus population goes t
the predators.
All animals must eat to live. Somi
animals, such as caterpillars and mice
are destructive while others help t
keep the harmful predators in check
A hawk, man's aerial defense agains
small rodents is shown capturing
mouse and a red winged blackbirc
eating harmful insects is observed. I
is also seen that there is predatioi
among the smaller animals; for ex
ample, one insect may feed upon an
other.
The film shows that each anima
has its own protection— the pocke
gopher burrows underground, t h i
weasel is quick and has a keen sensi
of smell, the kildeer uses ruse anc
camouflage. A blue jay is observec
warning the animals that a Cooper'
Hawk threatens. A mother kildee
128
Educational Screen and Audiovisual Guide — March, 196C'
ics its broken-wing act to divert the
tention of the hawk from tlie fledg-
ig kildeer but one youngster ven-
res forth and falls prey to the hawk.
lus, the slow, stupid and weak are
ptured while the alert and healthy
rvive assuring good stock to keep
1- race perpetuated.
Domesticated animals such as the
licken have lost their means for pro-
ction and fall prey to the so-called
'cstructive varmints." However they
e only part time varmints because
any of these predators prey upon
imals which cause great economic
^. Owls, for example, are man's best
tense against rodents.
The film continues by relating that
idators are responsible for those
Kilities in game which the sports-
dii admires: namely, speed and alert-
ss. A dramatic chase of a coyote
ter a rabbit is shown. The alert rab-
t uses speed and dodging to escape
id the coyote must seek a weaker,
^s cunning prey.
Man's hunting is pictured as a form
super-predation as he trains his
ledators (dogs) to find the prey
It reserves the right to kill for him-
If. The narrator states that man may
uinge the environment but he some-
n's destroys rather than improves.
\ Way of Life concludes with the
latement that we must control preda-
on, not condemn it, because it is
essential instrument in a way of
fippraisal
A Way of Life is a fascinating true-
Fe drama of survival, of eat and be
iten, of prey and predator, and of
lan, with his weapons and intelli-
ence, the super-predator tracking
own his prey and controlling the
nvironment for better or worse. With
:s on-the-spot coverage of some of
tie struggles for existence, the film
ssumes an authoritative and realistic
lemeanor-it actually shows the ex-
Jiting chase of coyote after rabbit
nd the capturing of a mouse by a
awk. By the latter example and
thers, it helps to dispel hasty gen-
ralizations adopted by man concem-
ig the degree of notoriety associated
dth certain animals.
"This fihn will be useful on the
inior high, senior high, and college
Isvels in units concerned with the
palance in nature, the struggle for
urvival, the interdependence of liv-
ng things and conservation. It may
Iso promote discussion concerning
he influence of man on various plant
nd animal communities. It will have
ome use on the intermediate level
•nd its appealing visuals will maintain
interest for this group throughout its
above average length. General audi-
ences will hkewise find this film in-
teresting and educational.
—George Vuke
Volume of Cubes, Prisms
and Cylinders
(Delta Film Productions, Inc., 1821
University Avenue, St. Paul 4, Min-
nesota) 18 minutes, 16mm, sound,
color or black and white, 1959. $150
or $75. Teacher's guide available.
Description
Using familiar buildings and objects
as examples of solid geometric forms.
Volumes of Cubes, Prisms and Cylin-
ders employs graphic designs of these
forms to illustrate the calculation of
their volume through development of
the generalization V=Bh.
As the cargo from an airplane is
unloaded by conveyor belt, the shapes
of the various boxes and containers
are identified-cube, rectangular prism,
and cylinder. More examples of these
same forms are given in the sugar
cube, buildings and a drinking glass.
The terms to be used in the film-
cubic inch, cubic foot and cubic yard
—are discussed before presenting a
formal definition of a geometric solid.
In determining how to calculate
the number of cubic inches in a
rectangular prism, the formula V=lwh
is developed. This formula is used
with different kinds of prisms in com-
puting volume until it is found that
the base of a prism times the height
will give the volume of any prism.
V=Bh is then applied to a parallelo-
gram and a cylinder to calculate their
volume.
Appraisal
Upper elementary and junior high
mathematics teachers will find this
production a welcome one in teach-
ing concepts of volume. First of a
series of three films. Volumes of
Cubes, Prisms and Cylinders builds up
the concepts, proceeds to the defini-
tions or formulas, and then returns to
the application from which the con-
cepts were built. The distinction be-
tween the definition of an area and
the formula used to find the area is
an appreciated effort. The commit-
tee feels that this film makes a valu-
able contribution toward teaching the
volumes of solids. It takes a well-plan-
ned film to present an academic mes-
sage like this successfully.
-/. Robert McAdam
^If from afar.
Pi they look alike
but what a
difference in
picture quality! j
iIducational Screen and Audio('isual Guide— March, 1960
is a conventional screen-
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colors. In addition— the lenticu-
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darkened or even lighted rooms where no extreme
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129
FILMSTRIPS
by Irene F. Cypher
helpful in clarifying what is shown
class science experiments. This seii
may be used from kindergart
through grade six, and the vari
strips are so presented that the w
gets progressively more detailed .<
leads to the work of the next grai
A good series to have to meet t
needs of the different grade lev(
indicated.
A few years ago a student teacher,
about to go out on his first teaching
assigrmient, asked, "How long should
I talk to each frame of a filmstrip?"
The other week a veteran teacher with
years of experience asked the same
question, and it set us to thinking.
By whatever means we have and at
all costs we must get across to class-
room teachers the fact that filmstrips,
with other types of materials, are in-
tended to provide for many types of
classroom experiences. We should be-
ware of setting up such hard and fast
patterns that we forget the thrill and
value of launching out on a new way
of explaining matters to boys and girls.
It is for this reason that we have al-
ways rather deplored the necessity of
indicating grade levels in catalog de-
scriptions of materials. Sometimes a
filmstrip labeled as intended for 4th
grade can be mighty useful with an
older class— particularly when there is
all too apparent indication that the
older ones were not too well prepared
when they were introduced to a sub-
ject.
We feel hke adopting the warning
given in a well-known poem-story:
"Grade-level labels will get you if y.u
don't watch out, so ignore them once
in a while!" Don't talk to a filmstrip;
let its picture content talk to you and
your class, then you can turn your dis-
cussion to related implications rather
than to mere picayune dissections of
what you have seen on the screen. Use
your filmstrips to provide a quick re-
view of material learned in other
classes and then move along into new
fields where this material is applied in
more advanced situations. Be flexible
and don't be afraid to say to your pu-
pils, "these pictures do not give the
whole story; let's try another filmstrip
and see if we can find an answer to
our question."
Central Europe (6 strips, color; pro-
duced by Encyclopaedia Britannica
Films, 1150 Wilmette Ave., Wilmette,
111.; $36 per set, $6 each strip.) So
much that has happened in the course
of world events involves understanding
the peoples and countries of Central
Europe. With the help of these pic-
ture sequences we look in on life in
West Germany, the Netherlands, the
mountains and valleys of Switzerland,
Belgium and the Rhine Valley. In
each instance people are related to the
work and resources of the areas. This
provides a broad basis for social geog-
raphy and should stimulate recourse
to considerable map and current mag-
azine and newspaper study. Filmstrips
of this type should be used in connec-
tion with collections of study mate-
rials, reports on readings and the
watching of television programs deal-
ing with world events. There is a
wealth of background information,
and they are good for study interests
of the middle and upper grades.
Elementary Science Series, Set No.
7 (6 strips, color; produced by Young
America-McGraw Hill Co., 330 West
42 St., New York 36, N.Y.; $32.50 per
set, $6 each strip.) Any teacher who
works with today's young scientists
needs to be well supplied with mate-
rials to explain the facts illustrated in
this series. We go from the contribu-
tion of prehistoric animals and the
nature of stars to what creates pitch
and sound, how our bodies are con-
structed to fight disease, and the na-
ture of atoms and molecules. The se-
quences of this set are intended to
help clarify concepts and prepare the
way for detailed study of scientific
data. These strips could be used at
any point in text study and are closely
related with the science units as now
included in the elementary science
curriculum.
Magnets (6 strips, color; produced
by Jam Handy Organization, 2821 E.
Grand Blvd., Detroit 11, Michigan;
$31.50 per set, $5.75 each strip.) No
one can be exposed long to a study of
science without coming upon a fact
related to the use of magnets or the re-
lation of magnetic force to scientific
processes. This series goes with con-
iderable detail into the nature of mag-
nets, how they are used and why they
act as they do. The strip dealing with
the relation of magnetism to molecular
and electron theories is particularly
good and will be found helpful for sci-
ence work and also for social studies
and world geography. Diagrams indi-
cating how magnets work are also well
presented and will be found very
Masters of Modern Art— Pierre A
giiste Renoir (single strip, color; pi
duced by Life Filmstrips, 9 Rock
feUer Plaza, New York 20, N. Y.; s
with manual.) Not even modem
ships could take us to all the plac
where the works of an artist are to 1
found, and the student is often at
loss to see certain masterpieces th
are scattered in various museums ai
collections. That of course is one
the strong points in favor of a filr
strip such as this, for it brings togeth
in one sequence 50 examples of Rl
noir's greatest work. Personally v
like it when full advantage is taken i
the filmstrip frame to show a paintir
and we prefer a minimum of captic
with such material, for the manu
gives quite ample notes. This is a vi
ual field trip to see an art collectio
and the viewer should have full oi
portunity to observe and study pit
tures, for the selection is good. Thej
are no grade restrictions for such
filmstrip, and it should be used i
reference background whenever th
artist or his contribution to our a.
heritage is considered.
Newstvriting (4 strips, color; pre
duced by Filmstrip House, 347 Mad'
son Ave., New York 17, N. Y.; $2
per set, $6 each strip.) A school new."
paper should be well written, bot
from the point of view of the value c
news and from the standpoint of qua
ity of writing. Young joumahsts ca
benefit from the subject matter ot chi
series, which offers help in leamini
how to write lead articles, gather new
items, plan and write news stories an*
reporters' accounts of events. Pupil
are always interested in the activitie
of the school news staff, and the
should be helped to make their actiw
ties fruitful. It is intended for junio'
and senior high school, and will b*
found good for use in the classroon
and for showing at news staff meet
ings.
Reading Series (41 strips, color
produced by Pacific Productions, Inc.
414 Mason St., San Francisco, Calif.
$5 per strip, prices- vary in sets of '
to 11 strips each.) The building o
both interest and skill in reading i
130
Educational Screen and Audiovisual Guide — March, 196(''
ital to school work and for personal
,ilue. The various strips of this series
lie so planned that there is material
meet all the facets of building read-
^ skill. One set pertains to learning
low to use books efficiently, one
li als with learning to use the diction-
ir>- and other sets show how to build
ip reading understanding and how to
\ ork with vowels and consonants. The
.\ibject content can be adapted to both
^roup and individual pupils needs and
t is a good series to have for all units
if the reading program.
The UN Way to Freedom (single
-trip, color, with two reading scripts;
)n)duced by National Council of the
; hurches of Christ, in the U.S.A., 475
Kiverside Drive, New York 27, N.Y.)
In light of many recent happen-
iigs it would seem that there is a
_;reat need to consider the subject
natter of this strip. Pictorial se-
inences are provided to channel our
thinking to the right of all people to
li\e in dignity and without harm from
;ut'judice. There are no captions on
I lie pictures. One reading script is in-
■ iided for use with club and other lay
ups whereas the other script is
' pared for United Chiurch Women
ind church groups. Personally we
would not relegate the strip to these
t;n)ups alone; we think the material of
I he strip has value for classroom use
: I schools. The filmstrip calls our at-
tion to the refugee group and their
ds and to the problems of provid-
- for the daily rights of peoples all
i\ er the world. The photographs are
clear and the entire subject matter
very timely. If the UN is to survive,
tlie pupils in our schools need to un-
derstand the role of the UN in all
phases of world living. This strip helps
in this respect and is good material.
The Chronicle of America Film-
\trips (15 units, black and white; pro-
ihiced by Yale University Press P"ilm
Service, 386 Fourth Ave., New York
li). N. Y.; $97.50 for the complete
^eries, $7 for each unit). This series
t.ikes us from the landing of Columbus
lo the period of the war between the
elates. It includes sections on the
trials of the early settlers, the French
lud Indian Wars and the opening of
fhe West. It is of course built on a
l>asis of documentary material drawn
liom the collection used in making the
< hronicles of America photoplays. As
li it provides historical research
ta of many types— manuscripts, doc-
Miiients and pictures. It has been au-
thci.ticated by detailed research and
the information is voluminous, pro-
viding a basis for research and detail-
ed study.
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Educational Screen and Audiovisual Guide—March, 1960
131
AUDIO
by Max U. Bildersee
A university has done it again!
And perhaps their accomplishment
will be a challenge to other institu-
tions of higher learning.
Voices of the American Revolution
is one of those rare superb re-
cordings about which you want to
"shout from the rooftops," urging your
friends to "buy now" before it is too
late. The recording can be ordered
from the Clements Library, The Uni-
versity of Michigan, Ann Arbor, and
is worthy of your immediate action.
Voices of the American Revolution
is a dispassionate study of the
reactions of men to command and
war. It is at once both an American
document and a document of human-
ity. The thread of continuity is sup-
plied by Dr. Howard H. Peckham,
director of the library. He speaks a
simple series of notes which link ex-
cerpts from diaries and letters, reports
and publications which mirror the po-
litical, military and personal trials of
famous men of the period.
Through these papers and official
documents, American and British
soldiers and statesmen relate their re-
actions to the events of the war years
and the Treaty of Paris. The time cov-
ered is from Lexington and Concord
to the negotiations for recognition as
an independent nation. In the former,
appropriate voices read from the avail-
able diary material of the day, and in
the latter we are treated to a reading
from Benjamin Franklin's statements
concerning the British attitude even as
late as 1783.
A word about the Clements library
is in order. According to the American
Library Directory it is considered a
"special" library. The material on the
recording has been chosen from
among the more than 200,000 manu-
scripts in the library collection which
deals with such subjects as the dis-
covery and exploration of America,
colonization and the colonial wars,
westward migration, the War of 1812
and so forth. Among the famous per-
sons whose papers have been collect-
ed by the library are Columbus,
Franklin, Washington, Paine, Lincoln
and Theodore Roosevelt.
Obviously the hbrary is equipped
to do the job they have done in
Voices of the American Revolu-
tion not only by virtue of the collec-
tion they boast but also through Dr.
Peckham 's particular ability to select
significant items and to prepare and
deliver appropriate commentary. It is
hoped that this recording will be the
first of a long series in this area to be
conceived and prepared by Dr. Peck-
ham and produced by the University
of Michigan radio service.
We have had the pleasure of ob-
serving many people as they listened
to this recording. The auditors were
students and teachers, representatives
of a variety of grades and of profes-
sional interests in education. Many im-
mediately expressed a desire to 'hear
it again' and some asked to borrow the
recording so that it could be intro-
duced to members of the family. More
than one took immediate notes and
expressed the intent to "buy it for my-
self" or to "buy it for the children"
and even, in one instance, to "buy it
for my grandchildren" so that they
could hear it when they grow up. It
has universal appeal and each age
group seemed to get different but real
values from the listening experience.
It can be used in instruction in junior
and senior high schools and may be
used for assigned listening by older
students or by capable elementary
school students.
Three new titles are offered by Ot-
tenheimer: Publishers on their Cabot
label. These are Let's Put On A Play,
An Introduction to the Ballet and
Let's Look at Great Paintings.
Let's Look at Great Paintings is
different insofar as it is an effort— a
successful effort— to give audio scope
to a fundamentally visual area. On the
single 10-inch 33.3 rpm record, eight
pictures are discussed. These are "The
Adoration of the Magi" (Fra Angelico
and Fra Filippo Lippi), "Mona Lisa"
(Leonardo da Vinci), "The Knight's
Dream" (Raphael), "Hunters in the
Snow" ( Breugel ) , "The Angel and the
Prophet Balaam" (Rembrandt), "Of-
ficer of the Chasseur of the Guard"
(Gericault), "Road With Cypresses"
(VanGogh) and "Three Musicians"
(Picasso). In addition the recording
includes both an introduction which
states the purpose of the recording
and emphasizes that each painting
summarized is taken from a particular
school of art, and is part of a quiz
designed to test learning and to moti-
vate further study.
Let's Look at Great Paintings (Ot-
tenheimer CAB 4024; 4805 Nelson
Ave., Baltimore 15, Maryland) has
both school and home study implica-
tions. It is intended for younger chil-
dren and the commentary is the work
of Dora Jane Janson who co-authored
Story of Painting for Young People.
The complete album includes not only
the recording but also color reproduc-
tions of the eight paintings discussed
and a booklet with many other illus-
trations and visual material for use
with the recorded quiz.
This unusual recording has two dis-
tinct classroom applications. It can,
of course, be used in the middle and
upper elementary grades for art ap-
preciation instruction and as a device
for motivating further art study. It can
also be used in teacher training insti-
tutions as a device for indicating suit-
able means for instructing elementary
children. In short, here is both a teach-
ing material for elementary schools
and a 'model lesson' for teacher train-
ing use.
An Introduction to Ballet (Otten-
heimer CAB 4025), written and nar-
rated by Katharine Sergava, has many
parallel characteristics. It can be used
effectively at home, with selected
students in school and in teacher train-
ing in the physical education and
dance areas. The well-illustrated book-
Some of the new records reviewed this month.
132
Educational Screen and Audiovisual Guide — March, 1960
let accompanying the two records in-
I hides a simple statement in answer
lo the question "What is Ballet" in
w hich Mme. Sergava states that ballet
IS an advanced form of games children
[ilay with their friends and of the
li't'lings we all express in a variety of
ways. The booklet also contains a his-
tory of ballet and illustrations of the
five basic positions of ballet. The re-
siding can be used effectively as sug-
sted in elementary classrooms as a
; irt of health and physical education
instruction and may be used, too, in
development of attitudes of apprecia-
tion of the ballet.
Elementary school students may en-
ioy hearing and then reacting to Let's
Put on a Flay (Ottenheimer CAB
1026) which is essentially a play-act-
!ig course for children written by Ly-
ilia Caplan. The recording consists
)l four skits acted by professional
children. These include "Mother
< Roof's Nursery School," "Have Gum-
Will Travel," "At the Railroad Sta-
tion" and "Indian Talk." These are
( ompletely preformed and it is antici-
pated that listening children will get
lit'lpful hints on acting. There are
iKree skits, "The Visitors," "The 'Wil-
low-Ware' Story" and "The Stranger,"
ill which parts are deliberately omitted
ind the listening children are encour-
Audio- CARDALOG Record Reviews on Cards
782
INDIVIDUAL CROSS-INDEXED CARDS ALREADY ISSUED!
SUBSCRIBE NOW - $25.00 a year
Audio CARDALOG - Box 1771, Albany 1, New York
- A WORLD OF SOUND ON FILE -
aged to join the cast of professional
children in the performance.
With the record is a script book
with the complete script for each of
the playlets enacted in the album.
Each script has full stage directions
and production notes. There is also an
illustrated manual in which Lydia
Caplan offers a simple playacting
course for children. The manual cov-
ers the fundamentals of putting on a
play including reading a script, hints
on acting, staging the play, making
scenery, using sound effects and sim-
ple lighting as well as simple cos-
tumes and make-up.
The recordings can be used effec-
tively for play at home or in school
in the upper elementary grades as a
part of an organized speech program
and as a prelude to more difficult pro-
ductions for either class or auditorium.
DISCOVERING SOLIDS
A series of three films applying mathematics
principles to space perception.
I VOLUMES OF CUBES, PRISMS,
AND CYLINDERS
II VOLUMES OF PYRAMIDS,
CONES, AND SPHERES
III SURFACE AREAS OF SOLIDS
Art, animation, and model demonstrations
"Accurate volume calculations for this sphere-shaped satellite are obtained hclo dcveloD formulas for finding VOlumeS
with the formula . . . V = 4/3-Trr^" f T ,• , t • r u u
and areas of solids. Live footage shows the
use of these formulas in practical situations.
Carefully produced under the supervision of
Dr. E. H. C. Hildebrandt of Northwestern
University's Department of Mathematics,
these films meet the demands of the revital-
ized mathematics curriculum.
Preview Prints Available
Color — $150.00 each
B & W — $75.00 each
^OeUsi
FILM PRODUCTIONS, INC.
1821 University Ave.
(Distribution Office)
St. Paul 4, Minn.
Educational Screen and Audiovisual Guide — March, 1960
133
/ludio. CilRDAlOG Record Reviews on Cards
Box 1771— Albany 1, New York
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Upcoming in the record field are a
number of new language records.
RCA Victor plans to release some rec-
ords next month, and we hope to have
more information for you soon. In the
language field we are looking forward
to seeing and hearing some new Ot-
tenheimer releases, too. Their new
titles will include Gateway to Spanish,
Gateway to French and Gateway to
Russian.
The Ottenheimer records will be
edited by Dr. Frederick Eddy of the
School of Languages and Linguistics,
Foreign Service Institute, George-
town University. This is not Dr. Ed-
dy's first venture into editing phono-
graph records— he also edited the
earlier H-R-S Language Courses for
Children also published by Otten-
heimer.
Folkways Records (117 West 46th
Street, New York 36) is offering a set
of seven 12-inch 33.3 rjjm record;
prepared by Morris L. Schreiber titled
College Entrance Exams EngUih
(Folkways FI 9108). This is reported
as being a comprehensive course in
English including Vocabulary Build-
ing and Word Analysis, Narrative and
Descriptive Writing, Word Relation
ships, How To Write an Effective Es-
say and Techniques in Reading Com-
prehension. The record is reported!)
designed for high school seniors and
juniors as an intensive review for col
lege entrance examinations as well a^
for adults who wish to improve thci '
cultural background and knowledge ■
the language. The publisher furtlii
suggests that teachers use the recori
ings in class to vitalize classroom ii
struction and that supervisors of Emu
lish use the recordings for teacher- j
training. '
Since the use of the language is a
spoken and aural art primarily there
is no more appropriate educational
use of recordings than instructions ini
the proper use of words. We have
brush and oils in art, acids and test
tubes in chemistry; recordings in the
English classroom are a fitting adjunct,
to say the least.
AUDIO-VISUAL INSTRUCTION
By James W. Brown and Richard B. Lewis, both of San Jose State
College; and Fred F. Harcleroad, Alameda State College
554 Pages, $7.95
This text on audiovisual methods provides concrete, practical information on the use
of instructional materials to plan and carry out learning activities. Examples of use
have been drawn from all subject fields, from kindergarten through college. It is the
first audiovisual text to use on inventive and stimulating format in which profuse illus-
trations are correlated with the text. Emphasis throughout is on the principle that
learning Is most effective when materials are integrated with instruction. A-V Instruc-
tional Materials Manual, $3.50. Teacher's Guide, Free.
Send for Your On-Approval Copy
McGRAW-HILL BOOK COMPANY, INC.
330 West 42nd St. New York 36, N. Y.
134
Educational Screen and Audiovisual Guide — March, 1960
AV
In the Church Field
by WiUiam S. Hockman
Getting Feed Back
Too much church-talk is one-way
nmunication. Being of that variety,
re is some question about its being
;iimunication at all. Yet the church
-ioes right on!
Or is it? In my Wednesday morning
Bible class I am trying to get feed-
li.ick from the group and am having
riiiisiderable success. The best I have
li.id was when I used one of the Meth-
.(list TV Talk Back films to point up
.1 problem. Many adult Bible classes
acioss the country could do likewise
now and then on Sunday morning as
I substitu*:e tor the endless droning of
M)me one-way communicator.
Recently I previewed The Secret
^iiilt). The Little Ball Bounces (life's
ocaks, good and bad), and And
( .wendolin. Too. In the last a mother
identifies her compulsive thinking
ihout her handicapped child as ths
will of God. This one will set any
Uioup of adults buzzing and kick up
quite a bit of opinion-swapping even
by youth (if they have good leader-
ship).
The first can be used to get into
feelings of guilt and what to do about
it, but the leader will need to focus
the film on this problem at the start.
Little Ball, more amusing than the
others, does probe gently the why-did-
this-happen-to-me question, and a
competent leader can certainly take it
from there. At $4.00 rental from your
dealer; or the Methodist Pub. House,
Nashville 3, they are bargains as dis-
cussion starters— what they are intend-
ed to be.
Light on The South
When I showed the 29-minute color
film Face of the South to a class of
graduate students I heard responses
like this: "Worth a whole graduate
course in economics to me." "Just the
thing for the men of my church. This
will show and tell them what the
South really is." "Did you ever see
such a natural actor as that man Mit-
chell?" ( . . . who narrates the film, and
who, with his maps, charts, graphs
and snatches of live photography, is
the fikn). And, "I have heard the
South and its problems discussed often
and at great length but this film
brought me more understanding in 29
minutes than all I have heard up to
now."
Now I know it takes a good film to
be that good. This film is that good.
George Sinclair Mitchell is a walking
and very vocal encyclopedia of knowl-
edge on all phases of the South. He
has a gift for lucid and interesting
explanation. He captures his audience
and holds it. He has given his hfe to
the South, taking time out for a Ph.D.
at Johns Hopkins University and for
study at Oxford as a Rhodes scholar.
Executive Director of the Southern
Regional Council for the past ten
years, this man of wisdom, acute eco-
nomic insight, and contagious sense of
humor, draws a portrait of the South
which leaves you feeling hopeful
rather than helpless. His basic conten-
tion is that as progress is made toward
increased economic opportunity for
minority people, so will there be prog-
ress toward the attainment of civil
rights (for all). Availrbility: Try your
AV dealer; after that the Broadcasting
and Film Commission, NCC, 475
Riverside Dr., New York 27.
When There's A Will
I watched them closely as I ran ofiF
the new k9-minute b&w film Treas-
ures In Heaven at a private screening
in my home. It really held their atten-
tion. And who were my guests? Three
prominent attorneys, the pastor of a
neighbor church, a housewife and
prominent church woman, and a re-
tired diplomat. I knew the lawyers
would see the film from their profes-
sional perspective as would the min-
ister and the others.
Now for the evaluation: They liked
it. They thought it would encourage
people to make wills and help Chris-
tians see the need for remembering
the church and its related institutions
in their wills. They thought the acting
was good and that the profession of
the law was satisfactorily depicted.
They found it informative as well as
highly motivational. They could think
of no one being able to say so much
or say it half as eflFectively in 29 min-
utes. They did, to the last one, react
negatively to the title— How did such
a fine film ever get such a misleading
title? (I really don't know and join
them in wondering.)
On utilization they were enthusias-
tic about it being shown to all kinds of
adult church groups, to service clubs,
to fraternal orders, to the professional
meetings of attorneys, bankers and
ministers. And they wanted to know
if there was literature to go with the
film. There is, plus a user's guide. Get
it from the stewardship department of
your denomination, which will also be
the source of the film unless it is avail-
able locally through local offices such
as those of presbyteries, synods, con-
ferences and such. From these sources
the film may be available for a small
service fee, an offering, or even free.
From rental sources it will be $9.00.
It was produced by Family Films,
Inc., Hollywood 39, for the Depart-
ment of Stewardship and Benevolence
of the National Council of Churches,
with T. K. Thompson acting as tech-
nical advisor.
K Interesting, Entertaining
The above could be a thesis, don't
you think?
Take Retrievers At Work, which
covers the training and performance
of certain breeds of dogs. In my pre-
view audience were three adults and
two young people. We found it inter-
esting and enjoyable. It entertained
us. The same for By Map and Com-
pass, which the Boy Scout and his
father would surely find interesting,
and I thought I might.
But what of the 'girls,' ovu- wives,
and the 10-year-old? Would they?
They did; we all did. Orienteering
was fascinating as explained and dem-
onstrated via beautiful Canadian out-
doors in fall. Begone Dull Care was on-
film painting in fluid lines and jumpy
blotches of color by Morman McLaren
with a jazz musical background. It
afforded us pleasure — entertained.
Voulette Grise, lovely and expression-
istic and filled with beautiful imagery
of familiar objects that fade in and
fade out on the screen with lullaby
softness. Film poetryl
Need I say more? My point is
proved: If interesting, entertaining!
But too few church people are using
these in the context of entertainment
Educational Screen and Audiovisual Guide — March, 1960
135
( advertisement )
School Officials Make Modest
Starts in Educational TV
While Planning School District
or College Campus Networks
The complete linkage of college
classroom buildings or of schools in
dispersed districts requires careful
study of the physical layouts of
these buildings. Also required is ad-
vanced planning for television trans-
mission and reception in future
school buildings. And equally im-
portant are the preparations for
complete programming of ETV
courses over a linking network.
Many schools are approaching
the situation by making a modest
beginning. Closed-circuit TV is used
in available individual buildings
preliminary to the installation of a
linking TV network. This realistic
approach is sound, and it furnishes
a source of valuable information
and experience for use as the ETV
program expands.
Through this method a corps of
experienced personnel will be de-
veloped. This includes the profes-
sional staff to coordinate the
planning of programs and lessons;
the trained technicians to conduct
preventative maintenance necessary
in keeping equipment in good op-
erating condition.
A modest beginning in ETV also
provides the opportunity for exper-
imental and exploratory activity.
These explorations may delve into
the professional use of equipment
for improving instruction in the sub-
ject areas of a school's curriculum.
Further, the explorations may have
to do with the physical aspects of
the ETV system: the placement of
receivers; proper lighting; acous-
tics; inter-communication and the
location of transmitting equipment.
Another vital phase of planning
for ETV concerns the selection of
proper transmitting equipment.
While the equipment should meet
the needs for a beginning system,
it should also have the facility for
future expansion without obsolet-
ing the original equipment. An ETV
system that meets these and other
requirements has been developed
and is being marketed by the Dagc
Television Division, Thompson
Ramo Wooldridge, Inc., Michigan
City, Indiana.
The Dage concept for Educational
Television is based on the modular
construction of equipment. It is pos-
sible to start with one camera, using
the Dage Mobile ETS-1 system, and
to add additional cameras without
obsoleting the first one. The cameras
and control units are housed in a
The DageMobileETS-1 syitem is mod-
ular in construction . . . expansion
won't obsolete original equipment.
mobile console so the "mobile"
studio can actually be moved from
one lesson origination point to an-
other, or it can remain stationary
in a studio location. The system
further provides for the use of a film
pick-up camera. This enables the
schools to televise the many excel-
lent educational motion pictures
available to them.
While ETV systems should be
carefully planned, schools and col-
leges need not wait for a linking net-
work system. As outlined above, a
small start is often the wisest course.
Many schools and colleges plan-
ning ETV systems have contacted
Dage Television for assistance. As
a pioneer in the field of ETV, Dage's
engineering and installation experi-
ence is of proven value. For further
information about Dage ETV sys-
tems, or for free consultation
write to:
Dage Television Division,
Thompson Ramo Wooldridge, Inc.
2603 W. 10th St. Michigan City,Ind.
and fellowship. I've done it man
times and you can, too. The resource
are vast.
The running times on the above ar
respectively 11, 27, 9 and 6 minutr
They are available from many deal(
and the International Film Bureau, 5
E. Jackson Blvd., Chicago 4, 111.
Religion Via Science
In its Science Adventure series t)
Moody Institute of Science uses son
outstanding phenomena from the nat
ural world to point up a spiritual truth
It seems that Uncle Bob, in his rathe
plush 'repair shop,' is called upon fron
time to time to settle disputes anc
answer questions for his junior-ag«
neighbors. They bring him a bat anc
leani about the bat's radar navigatioi
(and about God); and, two scrappinj
boys trigger a demonstration of th«
fact that no two snowflakes are th(
same and what this tells us about th(
God of creation and ourselves. AU thi;
is brought off in good color with fint
little actors and interesting format
These 13-minute films can certainly bt
used to teach a great deal of religior
via natural science if the wideness and
depth of God's mercy is not reduced
by the films' tendency to formulate
and formalize. From your AV dealer,
or from MIS, 11428 Santa Monica
Blvd., Los Angeles 25.
Skillfully Made
Any producer who undertakes a his-
torical picture is in for trouble unless
he has imagination and great tech-
nical skill, a combination not always
easy to come by. Perhaps this is why
the Presbyterians engaged a Paris con-
cern to produce the 29-minute b6tw
film For God's Glory in connection
with the John Calvin and Reformed
Church jubilee year. It portrays,
through the skiUful utilization of still
pictures of all kinds, Christianity from
the Middle Ages through the years of
the 19th century missionary expan-
sion. It held my attention all the way
and it was a good film to the last
frame! Available to Presbyterians
through their presbytery and synod
offices; others inquire of your denomi-
national AV departments. Recom-
mended; the most interesting history II
have seen in some time!
About Growing Up
Family Filmstrips, Inc., has pro-
duced a series entitled "Donny Stories
About Growing UP" with four titles:
Surprise, a story about growing up ■
where Donny plants a sunflower seed;
Something New, a story showing how
136
Educational Screen and Audiovisual Guide — March, 1960
Doiiny learned a wonderful secret
ilimit giving when his baby sister got
^..l^e presents; The }ollij-Bus, how
Uimny's older brother made a jolly-
bus that helped him understand how
Cod's world depends on order; and
I'he Star, what father said and did
when Donny asked for a star.
The art, running about 22 frames
per, is delightful and the commentary
needs no adjusting to the kinder-
'^arten (four- and five-year-olds) be-
iise it is already there. Plenty of
lehing can be enriched with these
(harming visual aids to your curricu-
'uin for this age level. Fine for church
lool, good for weekday kindergar-
is, they would be tops for vacation
lools. Highly recommended when
I (I (and this is important) as the
ides suggest. Kit of four, complete
Aith 2 7-inch LP records, $19.50.
!• rom your AV dealer.
Two FS For The Primary
111 the words of the producer, Fam-
iK Filmstrips, Inc., Where Jesus Was
Horn "is intended to be used with
primary children (grades 1, 2, 3) to
enrich and supplement curriculum
units or lessons dealing with the life
il Christ, particularly those sessions
(leiling with the birth and boyhood
III Jesus." To do this we are given
l'\ frames of good clear color photog-
i.iphy and a commentary of simple
and meaningful sentences. The run-
ning time is 4 minutes.
The second in this little series, en-
titled "Where Jesus Lived," is Where
hsiis Worked. A more accurate title
niii^ht have been "Where Jesus Trav-
1 led' for it shows the locale of in-
< ulents and teachings. In this and the
above, the concepts are adjusted to
tlie understanding of primary chil-
ilien. Both will help develop a .sense
III the reality of Jesus. One record
K commodates both commentaries.
Highly recommended. Both, complete,
> 1 1 .00; from your AV dealer.
(Jrowing Up For Tots
In the series "Molly Stories About
' .lowing Up" we have a story teaching
I hat change and growth is a part of
(•(id's plan (The House Next Door);
ihout Molly sharing her sandpile with
Donny {Sandpile and Trike); about
how Molly still loved her old dollies
when she got some new ones {Molly's
Dollies) ; and how MoUy learned what
owning things means {Molly's Blocks).
Recommended for church school, for
nursery schools, and the public school
kindergarten. Kit of four, complete,
S 19.50. Produced by Family Film-
strips, Inc. From your AV dealer.
N V wV • add dynamic motion
to any still transparency with AO's
Do-lt-Yourself TECHN AMATiON^
EASY— Make liquids flow, gases explode, wheels turn, smoke billow . . . add movement
and color to any static, black and white transparency. No special tools or skills are required.
Simply cut self-adhering TECHNAMATION* material to shape with knife or scissors
. . . apply to that portion of the transparency where motion is desired.
AMAZING RESOITS — Attach a motorized polarizing spinner (also available from AO)
to your overhead projector to activate TECHNAMATION material. The still transparency
takes on new drama . . . new dimension . . . new interest. The most complex mechanism,
diagram, illustration or chart becomes easier to understand . . . easier to remember.
AG's New TECHNAMATION
Materials Kit and the motorized
spinner are all you need. Add vibration,
speed, radiation, flow, turbulence...
many other movement forms and
color to any still transparency.
Write today for full informa-
tion on this most effective
classroom teaching aid.
Dept. C241 I
D Please forward full information on AO's New ■
TECHNAMATION. '
□ Please advise me where I may view a demon- I
stration on AO's New TECHNAMATION. I
American Optical
Company
INtTIUMINt DIVISION. kUFrAlO IS, NIW VORK
Name
Address-
City
_Zone_
_SUte_
Educational Screen and Audiovisual Guide — March, 1960
137
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: (P) — producers, Importars. (M) — manufochirars. (D) — dsolars, distributors, film rantal libraries, projoction services.
Where a primary source also offer* direct rental services, the double symbol (PD) appears.
COLOR FILM DEVELOPING & PRINTING
Walt Sterling Color Slides
224 Haddon Road, Woodmere, L. I., N. Y.
Aulhorlzad "Technicolor" dealer
FILMSTRIPS
FILMS
Inc.
(PD)
Association Films,
lieadquarters:
347 Madison Ave., N. Y. 17, N. Y.
Regional libraries:
Broad at Elm, Ridgefleld, N. J.
561 Hillarove Ave., la Grange, Ml.
799 Stevenson St., San Franciico, Col.
1108 Jackson St., Delias 2, Tax.
Australian News and Information Bureau (PD)
636 Fifth Ave., New York 20, N. Y.
tailey Films, Inc. ('»)
6SC9 Do longpre Ave., Hollywood 2B, Col.
Bray Studios, Inc. f")
729 Seventh Ave., New York 19, N. Y.
Broadmon Films (P")
127 Ninth Ave., North, Noihvllle 3, Tenn.
Coronet Instructional Films (')
Coronet BIdg., Chicago 1, III.
Family Films, Inc. ('p)
5823 Santa Monica Blvd., Hollywood 38, Collf.
Ideal Pictures, Inc. (»>
Home Office:
58 E. South Water St., Chicago 1, III.
Branch Exchanges:
1840 Akotroi Ave., Berkeley 3, Col.
2408 W. Seventh St., Los Angeles S7, Col.
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
SS NE 13lh St., Miami 32, Flo.
52 Auburn Ave., N.E. Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
614 — 616 So. 5th St., Louisville 2, Ky.
1303 Prytonio Street, Now Orleans 13, Lo.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
15924 Grand River Ave., Detroit 27, Mich.
1915 Chicago Ave., Minneopolls 4, Minn.
3400 Nicollet Ave., Minneapolis 8, Minn.
1402 Locust St., Kansas City 6, Me.
3743 Grovols, St. Louis 16, Mo.
6509 N. 32nd St., Omaha 11, Neb.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
2110 Payne Ave., Cleveland 14, Ohio.
West Penn BIdg., Suite No. 204, 14 Wood
St. Pittsburgh 22, Po.
1201 S.W. Morrison, Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Moin St., Richmond 19, Vo.
1370 S. Beretonio St., Honolulu, T.H.
International Film Bureau (PO)
57 E. Jackson Blvd., Chicago 4, 111.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Pork, N. Y.
Mogull's, Inc. (D)
112-14 W. 48th St., New York 19, N. Y.
United World Films, Inc.
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore
1311 N. E. Boyshore Dr., Miami, Flo.
(PD)
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
Broadman Fllmstrlps (PD)
127 Ninth Ave., North, Noshvllle 3, Tenn.
Children's Reading Service
1078 St. Johns Place, Brooklyn 13, N. Y.
Family Fllmstrlps, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Enrichment Materials Inc. (PD)
246 fifth Ave., New York 1, N. Y.
Society for Visual Education (PD)
1345 DIversey Parkway, Chicago 13
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lane, Floral Park, N. Y,
31 Union Square West, New York 3
Visual Education Consultants, Inc. (PD)
VEC Weekly Newt Fllmslftpi
2066 Helena St., Madison, Wis.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
DuKone Corporation (M)
St. Charles, Illinois
Viewlex, Incorporoted (M)
35-01 Queens Blvd., Long Island City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Banner & Flag Company (M)
224 (FS) Haddon Rd., Woodmere, L.I., N.Y.
All sizes — Immediate delivery
GLOBES — Geographical
Denoyar-Geppert Company (PD)
5235 Ravenswood Ave., Chlcogo 40, III.
BIOLOGICAL MODELS & CHARTS
Denoyer-Geppert Compony
5235 Ravenswood Ave., Chicago 40, til.
LABORATORY SERVICES
Byron, Inc.
1226 Wisconsin Ave., Washington, D. C.
Complete 16mm & 35mm loborotory services.
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
MOTION PICTURE PROJECTORS * SUPPLIES
Bell & Howell Co. (M)
7117 McCormick Rood, Chicago 45, III.
Eastman Kodolc Company
Rochester 4, New York
Victor Division, Kalart Co.
Plalnville, Conn.
(M)
MAPS — Geographical, Historical
Denoyer-Geppert Company
5235 Ravenswooo Ave., Chicago 40, III.
MICROSCOPES & SLIDES
Denoyer-Geppert Company
5235 Ravenswooo Ave., Chicago 40, III.
PRODUCTION EQUIPMENT
Camera Equipment Co. (MD)
315 W. 43rd St., New York 36, N. Y.
5.O.S. Cinema Supply Corp. (MOI
602 W 52nd St., Now York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Col.
READING IMPROVEMENT
Psychotechnics, Inc.
105 W. Adorns St., Chicago 3, III.
Mfgrs. of SHADOWSCOPE Rooding Pocer
RECORDS
Children's Music Center
2858 W. Pico Blvd., Los Angeles 6, Collf.
(send for free catologs)
Children's Reading Service
1078 St. Johns Place, Brooklyn 13, N. Y.
Enrichment Materials Inc. (PDI
246 Fifth Ave., New York 1, N. Y.
Folkways Records & Service Corp.
117 W. 46th St., New York, N. Y.
Music Education Record Corp. (P) I
P.O. Box 445, Englowood, N. J.
(The Complete Orchestra)
RECORDERS — PLAYERS
Allied
100
Radio Corporation
N. Western Ave., Chicago 80,
III.
(MD)
SCREENS
Radiant Manufacturing Co.
8220 No. Austin Ave., Morton
Grove,
III.
SLIDES
Key; Kodachrome 2 x 2. 3%
X 4'/,
or
larger
{PD-4)
(PD-J)
Keystone View Co.
Meodville, Po
Meston's Travels, Inc.
3801 North Pledros, El Poso, Texos
Walt Sterling Color Slides (PD-a)
224 (ES) Haddon Rd., Woodmere, L.I., N. Y.
4,000 slides of teacher world travels
SOUND SYSTEMS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Newo;k,
N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Mossillon,
Ohio
138
Educational Screen and Audiovisual Guide — March, 1960
New Equipment and Materials
For addresses of the sources supplying
information on wliich these listings are
based, refer to Directory of Sources,
page 154. For more information about
any of the equipment announced here,
use the enclosed reader service postcard.
NEW EQUIPMENT
CAMERAS: Movie, TV
lour Smm Zooms. Push button auto-
matically glides field from wide-angle
to telephoto or reverse; viewfinder
image changes with lens; electric eye
exposure control; self-setting footage
indicator. Four models, from $179.50.
WOLLENSAK
For more Information circle
No. 101 on return postal card.
/oomatic 8mm movie camera permits
ransition from long shot to closeup
ithout changing lenses; shifts from
irmal to slow motion while camera
.^ in operation. The speed shift fea-
tures also the 3-lens turret model.
"Varamat" zoom lens f/1/8. Either
camera $199.95, case $24.95. B&H
Bell & Howell Zoomatic
For more information circle
No. lit'i on return po.stal card.
CAMERAS: Still
View Camera — 35mm with the versatil-
ity of an 8x10 studio job. Especially
suitable for macro- and microphotog-
raphy. Full frame ground glass view-
ing, magnifier focus, rotating back;
interchangeable magazines removed
when replaced by a focusing hood
containing ground glass and adjust-
able magnifier. Standard equipment
includes Dallmeyer 4" f/4.5 lens in
Compur shutter 1 to 1 /500th sec.
Other lenses available. FAIRCHILD
For more Information circle
No. 103 on return postal card.
CAMERAS: Accessories
Eastman Elitachrome ER Film is now
the name of the recently introduced
"Eastman Color Re\'ersal SO 260-270."
Your choice of "Daylight" or Type B.
See local dealer.
PROJECTORS: StUI
Delineascope Mjdel 1000 has 1000- watt
lamp, 10"xlO" projection aperture,
with 18" (5" diam.) ijgh-speed lens
$314; with 22" (4%" diam.) lens $294.
Built-in optical pointer, roll feed at-
tachment. Carrying case $45; dust
cover $9.75. AMERICAN OPTICAL
For more information circle
No. 105 on retorn postal card.
"Miniature" FUmstrip Projector Model
333; new type 150-watt lamp; cast
aluminum housing; heavy duty fan;
3" f/3 slip-screw lens; 6%" high,
7%x5" , wt. 5 lb. $39.95 (3 for $100).
STANPROJ
For more Information circle
No. 106 on retnrn postal card.
"Synchro-Mat," combination slide-film-
strip projector and tape recorder, for
instant do-it-yourself preparation of
fully automatic presentations. Com-
pletely transistorized. Record and
playback model $350. DONNLU
For more Information circle
No. 107 on return postal card.
Tutor I — automatic sound tape filmstrip
projector; narration on one channel,
electronic advance signal on the
other; tape cartridge for repetitive
showing. Tutor n, same, with tape on
reels. 3% ips standard, 7% available.
300-watt light output, 28 lb. 3" f/3
projection lens. $295. LABELLE
For more information circle
No. 108 on retnrn postal card.
SOUND EQUIPMENT
AND ACCESSORIES
AM/FM Stereo tuner, preamp, ampli-
fier. Madison Fielding Series 440, by
Crosby Electronics, combines tuners
on same chassis with 40-watt stereo
preamp, amplifier. Six program
sources may be mixed on each chan-
nel by push-button selectors. $325.
BRANDPROD
For more information circle
No. 109 on retorn postal card.
Colored reels for tape recorders, polish-
eu, transparent plastic, red, blue,
green, yellow. MMM
For more information circle
No. 110 on return postal card.
"Multiplex" audio-communicator. Four
recorder-playbacks, console mounted,
feed 30 student headphones through
selector panel with individual switch-
es, monitor unit, plastic ducting,
microphone, $1,395. Two recorder-
playback unit $510; single $340. Dual-
channel tape recorder lang-lab stu-
dent unit installations start at $495.
MECOTAPE
For more information circle
No, 111 on return postal card.
"Stereomaster" Model 339; combines 40-
watt stereo amplifier Model 299 with
AM-FM stereo tuner 330D. Readily
built into furniture or consoles; con-
nects to standard speakers, phono.
$399.95. SCOTT
For more Information circle
No. HZ on retnrn postal card.
Tenzar-Backed Tape 311. Reportedly
twice as strong as acetate, 15x greater
tear resistance. Non-drying, free-run-
ning; recommended for classroom,
lang-lab, church, duplication, business
use. End-of-reel tape clip included;
600 and 1200' reels. MMM
For more information circle
No. 113 on return postal card.
MISCELLANEOUS ITEMS
Secondary Time Standard synchronizes
electronically with U.S. Bureau of
Standards signals to activate any
timing interval device with complete
accuracy, from 15 seconds to 1 hour
spacing. 7" wide, 7" deep, 11" high,
wt. 9 lb. The 3-band radio is powered
by two 6- volt and one 1%-volt bat-
tery. Priced at "under $1,000."
ZENITH
Zenith Portable Time Standard
For more Information circle
No. Ill on retnrn postal card.
Flannaroll spring- or hand-rolled, from
$15 (24x26"). Also Flannaboard, gray
or black flannel-covered Masonite,
(24x36") $5; (36x48") $7.50. Flocked
cutouts for number, language and
music teaching. WEDBERG
For more Information circle
No. 115 on return postal card.
Educational Scree.n and Audiovisual Guide— March, 1960
139
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipment, Stereo, Hi-Fi audio,
school sound systems, training kits, elec-
tronic parts.Writetor value-packed Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
■ TWO WAY
POWER DRIVEN FILM REWIND
Double your film Inspection with less ef-
fortl Modernize with the proven motor-
driven FOSTER REWIND — winds both to
the left and right under motor power.
Easy to use foot pedal controls both di-
rection and speed of reels (up to 875
rpm). Both hands free for inspection and
quick splicing. Capacity to 2000 foot
reels. Heavy duty motor — simple design
— and rugged construction assure main-
tenance free operation. Rewinds 16mm —
35mm — 8mm motion picture film.
Write for details and Special Trial Plans.
Mermtloml Mm Bureau he.
57 E. Jackson Blvd. Chicago 4, III.
Kinetic Theory Apparatus. Eighth-inch
plastic balls simulate molecules to
demonstrate fundamental principles
of gas mechanics. College physics ex-
periments re Boyles' Law. Van der
Waals' Corrections, Avogadro's Law.
CENCO
For more information circle
No. 116 on return postal card.
Malfunction Simulator sets up any de-
sired combination of 36 different
types of field service troubles in edu-
cational type TV equipment, which
students learn to recognize and cor-
rect. DIPOWER
For more information circle
No. 117 on retnrn postal card.
Microfilm Indexing Kit — Includes flash
cards, targets, and other forms for lo-
cation wanted frames. $7.50. RECOR-
DAK Branches.
For more Information circle
No. 118 on return postal card.
Microfilm Splicer is specifically design-
ed to non-perforated 16mm micro-
film. Operator does not touch face of
film. RECORDAK
For more information circle
No. 119 on retnrn postal card.
Phrase-O-Scope reading rate accelera-
tor with 24 slides and "Reading Rater"
tester $12.50. 40 additional slides for
grade school level add'l. $1. RETREAD
For more information circle
No. 130 on return postal card.
Solid Tak plastic adhesive, reusable,
unaffected by water or temperature.
Will not damage walls, blackboard;
holds model etc. parts in place, sup-
ports display parts on vertical mounts
up to 1 lb. DELKOTE
For more information circle
No. 121 on retnrn postal card.
The KEYSTONE Standard Overhead Projector
is available for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projeaion of Standard (354" x 4") Lan-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 214" Slides, Strip Film, and Micro-
scopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number-
Combinations and Fraaion-Combinations tachistoscopi-
cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
Write for Further information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO., Meadville, Pa. Since 1892, Producers of Superior Visual Aids.
NEW MATERIALS
KEY TO ABBREVIATIONS
mp — motion picture
fs — filmstrip
tl — slide
rec — recording
LP — 33-1/3 r.p.m. microgroove record
min — minutes (running time)
fr — frames (filmstrip pictures)
si — silent
sd — sound
R — rent
bOw — black Gr white
col — color
Pri — Primary
Int — Intermediate
JH — Junior High
SH — Senior High
C— College
A— Adult
■—reviewed in AUDIO CARDALOG
AGRICULTURE
Flowers at Their Best mp UWISC 10
min col $43.19 r$l (in Wisconsin 50c
wk). Basic design for flower ar-
rangement, how to make cut flowers
last longer, what types best suited.
SH A
For more information eircle
No. ITi on return postal card.
Panocha: Mexican Brown Sug;ar mp
AV-ED 15min col $150. Cane fields,
harvesting, crushing, processing, use
of by-products. El JH
For more information circle
No. 12.S on return postal card.
Starting a Vegetable Garden mp
UWISC 12min col $20.04 r$l (in Wis-
consin 50c wk). Home garden project
from soil preparation to harvesting.
JH-A
For more information circle
No. 124 on return postal card.
Summer Feeding mp UWISC 13min col
$54.06 r$l (in Wisconsin 50c wk).
Compares feeding cattle stored or
green fodder, strip grazing. C A
For more information circle
No. 125 on return postal card.
ARMED FORCES
Alternatives mp FELREC 23min col
$125 r$7.50. The conscientious objec-
tor's legal alternatives when refusing
armed military service. Don Murray,
narrator. SH C A
For more Information circle
No. 126 on retnrn postal card.
X Minus 80 Days mp UWF 30min col
$177.83. Army film shows exhaustive
tests prior to successful orbiting of a
satellite. SH C A Earlier titles in
same series: Rocket Instrumentation
(15min $31.03); Signals for Missiles
(col 20min $120.33): Challenge of Out-
er Space (61min $117.35); Explorer in
Space (llmin $34.32); Space Pioneer
(lOmin $27.86); Vanguard I (llmin
$30.83); Guided Missiles (26min
$51.27). SH C A
For more information circle
No. 127 on retnrn postal card.
ARTS & CRAFTS
Appalachian Spring mp REMBRANDT
140
Educational Screen and Audiovisual Guide — March, 1960
.jlmin b&w $200 r$20. Full length
Martha Graham ballet; Aaron Cop-
land's music. Pioneer couple's wed-
ding, house raising. C A
For more information circle
No. Via on return postal card.
'.xpression Through Dance mp REM-
BRANDT 23min b&w $100 r$7.50.
Sources of motifs for a dance compo-
sition, and choreography techniques.
Harriet Ann Gray. SH C A
For more information circle
No. 129 on retarn postal card.
I lie Golden Age of Flemish Painting
series) 8mp REMBRANDT T-llmin
.1 ea $125 r$12.40. Series (8) $700
~-'!5. Jan van Eycl?; Roger van der
iV'eyden; Dirk Bouts; Hugo van der
Croes; Hans Memling; Quentin Metsys;
Peter Breughel: Hieronymus Bosch.
.SH C A
For more information circle
No. 130 on return postal card.
i.reat Art Prints flat pix SVE 18%x23%
> 20%x26. Full-color lithographs on
■iwy gallery-quality paper. 3 for
'85. A score or more of masterpiece
: ^productions — Van Gogh, Utrilla,
Titian etc. El-A
For more information circle
No. 131 on return postal card.
INSTRUCTIONAL i '"T'llT
MATERIALS
An Introduction for Teachers
LOUIS SHORES
Florida State University
Just published! This unique guide dis-
cusses all major types and subtypes of
instruaional materials — -the whole range
of media through which teacher and pupil
communicate to advance learning. For each
type of instructional material there is a
definition, history, list of sources, ex-
amples and suggestions for use, etc. After
an introduction to the organization of a
materials center, the book devotes separate
chapters to each major class of materials.
It concludes with details of materials center
management. I960. 70 ills.; 462 pp. $6.50
AUDIO-VISUAL PROCEDURES
IN TEACHING
LESTER B. SANDS
Santa Barbara College
University of California
All exhaustive survey of audio-visual ma-
terials and procedures for every level of
education. Each type of audio-visual aid is
discussed in a separate chapter, with a full
analysis of its uses, possibilities, and limi-
tations. Book relates each kind of instru-
ment and procedure to the whole teaching
process with praaical examples and illustra-
tions. Includes laboratory exercises and
lists of source materials. 1956. 271 ills.,
tables; 670 pp. $6.75
THE RONALD PRESS COMPANY
15 East 26th St., New York 10
a reel triumph
ANNOUNCING A NEW
SCOTCH" BRAND MAGNETIC TAPE
WITH EXCLUSIVE
TENZAR
BACKING
designed for heavy duty use,
high quality performance
Now YOU NEED WORRY NO LONGER
about fraying, breaking, varying
tension and other problems that go with
heavy tape use. "Scotch" brand Mag-
netic Tape No. 311 is extra tough — de-
signed for really heavy service in record-
ing and playback applications requiring
frequent repeat, continuous play and
constant handling.
It's tear-resistant — withstands severe usage
and handling, won't pop or tear if edges
become nicked or scratched.
It's stretch-resistant — fast starts, stops or
varying drive tension won't distort or curl
the rugged backing.
It's non-drying — won't become brittle in
hot, dry storage. Will not absorb mois-
ture, perfect for all weather use and long
time storage.
Add to this, exclusive Silicone Lubrica-
tion, impregnated throughout the entire
coating, to assure the most eflTertive, last-
ing protection available for your recorder
heads. Plus the finest of uniform, high
potency oxides for the perfect sound
reproduction quality that has made
"Scotch" brand famous.
Packed with every reel of No. 311 is a
unique new end-of-reel Tape Clip that
holds tape securely, prevents spilling or
tangling in handling, storage and ship-
ment. Colored reels are available, too, in
four transparent colors: Red, Blue, Green,
Yellow.
The price? "Scotch" brand No. 311,
with its professional quality and exclusive
new TENZAR backing, is priced in the
same range as standard acetate-backed tapes!
And, remember— TENZAR backing is an
exclusive development of the 3M Com-
pany, whose research pioneered in audible
range tapes, as well as video and instru-
mentation tapes.
See or call your supplier now for "Scotch"
brand Magnetic Tape No. 311 with new
TENZAR backing. Standard play, 600
and 1200 foot reels.
JV^INNESOTA JOINING AND ]yilANUFACTURINO COMPANY
-^^r^^<
„ m
. . . WHERE RESEARCH IS THE KEY TO TOMORROW 'i^gjl^j^fiKfl
"SCOTCH" and the Pl»i(J Desjjn are RcBisteted Trademafhs or 3M Co., St. Paul 6, Minn. Upon: » Paik Ave.. New York. Canada: London, Ontafio. 0 IWO 3M C«.
Ki)i CATioNAL Screen and Audiovisual Guide — March, 1960
141
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
BIOLOGY
ATOMIC ENERGY
PHYSICS
GENERAL SCIENCE
CHEMISTRY
MICROBIOLOGY
BIKE SAFETY
BUS SAFETY
NEW — Elementary Science Series In |
Brilliant
Spectracolor
VISUAL
SCIENCES
Box S99E
Suffern, New York
DON'T WAIT VACUUMATE!
TO PROLONG
THE tin Of
' YOUt
MO V II niM
Coronet
National Film
Board of Canada
S. V. E.
McGraw-HiU
^ Young America
All give - - - at no extra cost to you
The Famous
V4CyUlll4H
FILM PROTECTIVE PROCESS
SUPER VAP O RATE
PROTECTS AGAINST Scratches, Finger-
marks, Oil, Water and Climatic Changes
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look tor Vacuumate on the Leaderl
The Vacuumate Process Is Available to
You in Key Cities Throughout the U.S.
Write tor Intormation Now
Vacuumate Corp., 446 W. 43rd St., N. Y.
COMPCO
professioiud quality reels and cans
are preferred by...
CORONET
FILMS
WOIIO'S UaCEST PtOOUCEl
OF EOUOTIODAl FILMS
Only Compco offers "a new dimension in
quality" recognized and accepted by leaders
in tlie movie making industry, compcos su-
periority is attributed to a new, major
advance in film reel construction — result-
ing in truly professional reels that run
truer, smoother, providing lifetime protec-
tion to valuable film. Compco reels and
cans are finished in a scratch-resistant
baked-on enamel, and are available in all
16 mm. sizes — 400 ft. thru 2300 ft. For detail.-s
and prices write to:
... :i:^V
COMl^CO
1800 N Spaulding Ai/e
corporation
BUSINESS EDUCATION
Let's Put on a Play rec & scripts
OTTENHEIMER 10" LP and book
$4.95. One side of record gives four
short skits played by professional
child actors; the flip side has three
more but with blank time to permit
students to read in their roles with
the pros. Book is guide to play pro-
duction, make-up, costuming etc.
Elem JH TT
For more Information circle
No. 132 on return postal card.
Life Situation — Speech Reading (series)
5mp use ea 5min col set $225 r$15;
b&w $94.50 r$7.50. Each col $50 r$3.50;
b&w $24.50 r!;,2. Designed as teaching
aid with hearing impaired students.
Titles: Tommy's Table Manners; A
Lesson in Magic; The Little Cowboy;
Barbara's New Shoes; Bow Belinda
(Singing Dance). TT Elem
For more information circle
No. 133 on retnrn postal card.
Mounting Pictures is TEXAS col $4.
Two recommended procedures for
mounting flat pictures for display,
opaque projection, filing or desk
study. TT
For more information circle
No. 134 on return postal card.
Special Education Records rec FOLK-
WAYS Developed expressly for the
handicapped or "disturbed." The
Downtown Story (for young children)
10" LP $4.25. Learn As We Play (for
older children) 12" LP $5.95, contains
25 titles with music and dancing for
group and individual participation.
TT
For more Information circle
No. 135 on return postal card.
CINEMA ARTS
AND COMMUNICATION ARTS
Chaplin Comedies mp CLASEX apply.
These are the classic Chaplins pro-
duced by Mack Sennett. 8 titles.
SH C A
For more information circle
No. 136 on return postal card.
Communications .for Beginners mp
CORONET llmin col $110 b&w $60.
Small boy plays Indian, compares
smoke signals with TV, radio, tele-
phone, etc. Pri.
For more Information circle
No. 137 on return postal card.
Communication: Story of Its Develop-
ment mp CORONET llmin col $110
b&w $60. History of the transmission
of spoken and written language. JH
SH
For more Information circle
No. 138 on return postal card.
Early Nickelodeon Mellow Dramas
(sic) 12mp CLASEX apply. Titles in-
clude The Crisis rThos. H, Ince 1912);
As You Like It (Rose Coghlan 1913);
A Daughter of Old Ireland (Sidney
Olcott 1913); Abraham Lincoln
(Frank McGlynn 1913). C A
For more information circle
No. 139 on return postal card
The Great Train Robbery mp CLASEX
si b&w r$10. World-famed "first" dra-
matic story film (1903). C A
For more Information eirele
No. 140 on retnrn postal card.
EDUCATION
Elementary Classroom Guidance sfs
WEDBERG 85fr col LP $7.50. Princi-
ples of guidance for primary, middle
and upper grades. TT
For more information circle
No. 141 on return postal card.
My Own Yard to Play In mp HARRI-
SON Bmin b&w. Sound record ol
children at play in city streets. No
narration, all spot sound. Evaluated
ESAVG 1/60, p34. TT A
For more information olrcle
No. 142 on return postal card.
Pathways to Phonic Skills rec AUDAID
2LP. Aural program for developing
phonic readiness skills in reading pro-
gram. Evaluated ESAVG 12/59 p654.
TT K-Pri
For more information circle
No. 143 on return postal card.
School Days mp UMICH 70min col ap-
ply. Russia's own film on Soviet edu-
cation. TT C A
For more Information circle
No. 144 on return postal card.
Speech Correction in the Primary
Grades 3 rec STANBOW LP and song
book, which lists album, side and
band number for each of 64 songs em-
phasizing 25 hard-to-speak consonant
sounds and 2 of the more difficult
vowels. TT Pri
For more information circle
No. 145 on return postal card.
FEATURES
Disney Cartoons mp HOLFl 8mm si 50'
col $4.95 b&w $1.95. 100' col $8.95 b&w
$2.95. 200' b&w $5.95. Donald Duck,
Pluto the Pup, Mickey Mouse — also
Renfrew, Roy Rogers and Gene Au-
try — in 8mm. Pri.
For more information circle
No. 146 on return postal card.
The Golden Age of Comedy mp CAR-
OUSEL BOmin b&w 7-yr lease $325.
Anthology of comedy film highlights.
Winner of 6 nominations and 2 Acad-
emy Awards. Pri-A
For more information circle
No. 147 on return postal card.
The Mark of the Hawk mp UWF 100
min col r apply. Deals with Africa's
awakening in highly dramatized
form, contrasting revolutionists, re-
formist and complacent protagonists.
Evaluated ESAVG for church audi
ence use 12/59 p657. SH A
For more information circle
No. 148 on return postal card.
Slapstick Silent Vintage Programs mp
CLASEX 2-hour show r$25. Mack
142
Educational Screen and Audiovisual Guide — March, 1960
Sennett, Buster Keaton, Harold Lloyd.
Laurel & Hardy, Our Gang, etc. A
For more information circle
No. 149 on relorn posUl card.
GUIDANCE: Vocational
.>Iake All Things New mp METHODIST
27mm b&w r$6. The need for Metho-
dist deaconess recruits and the va-
riety of jobs open. SH C A
For more information circle
No. 150 on return postal card.
\ Question of Life mp METHODIST
13min b&w r$4. A college student
wants to become a minister; his
parents oppose this choice. SH C A
For more information circle
No. 131 on return postal card.
Kcply to Reality mp METHODIST 30
min col r$8. A young missionary
couple return to their school to chal-
lenge the students with the oppor-
tunities of the mission field for serv-
ice. SH C A
For more information circle
No. I5'i on return postal card.
HEALTH— SAFETY
The Challenge mp NBFU lOmin b&w
apply Common causes of fires as
shown in the long experience of the
fire underwriters. JH SH A
For more Information circle
No. 153 on return postal card.
Pay the Piper mp FAMILY 30min col
$300 b&w $180. Dramatic presentation
showing dangers of alcohol in the
home. SH A
For more information circle
No. 154 on return postal card.
Penelope Changes Her Mind mp NBFU
9min col or b&w apply. A little girl
learns about fire hazards. Pri.
For more information circle
No. 155 on return postal card.
>top Driving Us Crazy mp MBTEMP
12min col $125, (May be rented
METHODIST $6) Man from Mars,
shaped like an automobile, is flabber-
gasted at earthmen's "crazy" driving
and drinking habits. Religious-moral
approach, ultra-modern presentation
techniques. Original jazz score on
45rpm at $1.25. Exceptionally attrac-
tive discussion guide and promotion
sheet. SH A
For more Information circle
No. 156 on return postal card.
HOME ECONOMICS
HOW We Get Our Homes 4fs SVE col
set $16.25 ea $5 captioned. Titles:
Planning the Home; Building the
Foundation; Building the Shell; Fin-
ishing the Home. SH A
For more Information circle
No. 157 on return postal card.
Mealtime Magician mp IDEAL 14^min
col loan. Talking blender, with assist
from Sterling HoUoway's voice, tells
amusing story of its work in meal
preparation. SH A
For more Information circle
No. IS8 on return postal card.
INDUSTRIAL ARTS
Automotive Electrical Fimdamentals
5sfs JAM 12" LP Set (5) $49.50 Indiv
fs & rec $10.90. Titles: Introducing
Automotive Electricity; The Cranking
Circuit; The Ignition Circuit; The
Regulation and Charging Circuit; The
Lighting and Accessory Circuits. SH
For Auto Shop and Driver Education
Classes.
For more Information circle
No. 159 on return postal card.
Learning to Set Type mp BAILEY b&w
$60 r$3. Basic principles for begin-
ning printshop students explained in
step-by-step close-ups and slow-mo-
tion sequences. In same series: Put-
ting a Job on a Platen Press. SH A
For more Information circle
No. 160 on return postal card.
"■"— — ACCLA/MED ^^^^^^
.(/ 'J'hf Si-iilllr n.lll Convention
BETWEEN
THE TIDES
Ibmin Sd. Color 20 Min.
lii'utal: $7.?0 Sale: fI7S
Send For Our Latest Catalog
of Outstanding Films,
CONTEMPORARY FILMS, INC.
liiw \V. ur)tli St., N. Y. I, N. Y.
Dept. ES ORcgon 5-7220
Midwest OITicc; (514 Davis St., Evanston, til.
D.\vis 8-2411
Phiico, pioneer in fully-transistorized
closed-circuit television, offers com-
pletely integrated instructional TV
systems for schools and hospitals.
Phiico systems provide the ultimate
in flexibility, incorporating any num-
ber of cameras, monitors, receivers
and amplifiers, interconnected
through a central console or a "patch
panel" . . . with provisions for two-
way conversations. Phiico equipment
is reliable, easy to operate and low
in cost. Phiico will help you design a
system to meet your requirements.
Write for information and your Phiico
Closed-Circuit TV Planning Guide.
Government & Industrial Group
4700 WissahickoR Ave., Phila. 44, Pa.
In Canada: Phiico Corp. ol Canada, Ltd., Don Mills, Ont.
PHILCO.
The World's First Integrated Hospital
Closed-Circuit TV System was re-
cently installed by Phiico at
St. Christopher's Hospital for Chil-
dren, Philadelphia. It links the main
operating room, lecture halls, audi-
torium, pediatric treatment rooms,
psychologic observation rooms and
the radiology department. Folder
describing this system will be sent
upon request.
Educational Screen and Audiovisual Guide — March, 1960
143
INDUSTRY: Transportation
The Busy Harbor mp CORONET Umin
col $110 b&w $60. Boy and girl visit
friendly tugboat captain, ride with
him and see various types of boats
and harbor activity. Pri Int
For more Information circle
No. 161 on return postal card.
Chemistry of Iron Making 3mp IFB
b&w. Titles: What Goes Into the Blast
Furnace (15min $70 r$4); Iron Mailing
(13min $65 r$4); What Comes Out of
the Blast Furnace (8min $45 r$3. SH
C
For more Information circle
No. 163 on return postal card.
Copper, Steward of the Nation mp
DAGGETT 12min col $120 b&w $60.
History and present production tech-
niques; importance in American in-
dustry and especially to the economy
of the southwest. Int JH SH
For more Information circle
No. 163 on return postal card.
Flagged for Action mp NFBC SOmin
b&w $120. State and municipal au-
thorities' plan for "flagging" minor
violation repeaters. SH A
For more Information circle
No. 164 on return postal card.
MEDICAL & ALLIED SCIENCES
Experimental Cancer Research mp
THORNE 13%min col $135 r$7. Shows
research program of Morrison award
winners Drs. Edward Crabb and
Margaret Kelsall, a study of cellular
changes during cancer formation in
hamsters, using histological methods.
SH C
For more information circle
No. 165 on return postal card.
Medical Mission mp METHODIST 33
min col r$10. The work of Methodist
medical missionaries in Africa, Sara-
wak, India and Nepal. SH-A
For more information circle
No. 166 on return postal card.
The Membrane Filter mp CDCPHS
12min col loan. Advantages and dis-
advantages as compared with other
methods used for the examination of
water. Techniques, procedures, equip-
ment. C A
Waters of Afflication mp CMC 14min
col $100. Combatting bilharziasis in
the Philippines; international team-
work. SH C A
For more Information circle
No. 167 on return postal card.
MUSIC: General
Music for Young People (Series) 4mp
NoR.MAN Singer, Dean of the Aspen School of Music and Director of the Aspen
Music Festival in Colorado, uses his Norelco 'Continental' to play a tape by a
young pianist who has applied for admission to the celebrated summer school.
"The Norelco 'Continental' is our choice because the prime requisites for a tape
recorder at Aspen are ruggedness, versatility and high fidelity," states Mr. Singer.
"A first-rate tape recorder like the 'Continental' is an essential item for an active
music school. By studying the tapes, students learn to criticize constructively their
own compositions as well as their own instrumental and vocal performances."
The Norelco 'Continental' is a product of North American Philips Co., Inc., High
Fidelity Products Division, Dept. ISIO, 230 Duffy Ave., Hicksville, L. I., New York.
INDIANA-NET The Voices of the
String Quartette, 25min b&w $125.
The String Quartette and Its Music
28min b&w $125. The Classic Guitar
23 b&w $100. Flute and Harp 23min
b&w $100. SH C A
For more information circle
No. 16K on return postal card.
MUSIC: Instrumental
The Wiltwyck School Steel Band rec
FOLKWAYS 12"LP $5.95. A dozen
lively tunes directed by Kim Loy
Wong. Elem TT
For more information circle
No. 169 on return postal card.
Beethoven: Concerto in D Major Op 61
COLREC 12" LP $4.98 Stereo $5.98.
Isaac Stern, violin; Leonard Bernstein
conducting the New York Philhar-
monic.
For more information circle
No. 170 on return postal card.
Gershwin: Rhapsody in Blue and An
American in Paris 12" LP COLREC
$4.98 stereo $5.98. Leonard Bernstein
at the piano; N. Y. Philharmonic Or-
chestra.
For more information circle
No. 171 on return postal card.
Shostakovitch: Symphony No. 5, Op. 47,
COLREC 12" LP $4.98 stereo $5.98.
N. Y. Philharmonic, Leonard Bern-
stein conducting.
For more Information circle
No. 173 on return postal card.
Trumpet, Horn, and Trombone mp
CORONET llmin col $110 b&w $60.
Demonstrated separately and as a trio.
How notes are produced by lips,
valves, slide. JH SH
For more Information circle
No. 173 on return postal card.
■ MUSIC: Vocal
Folk Songs for Young People rec FOLK-
WAYS 12"LP $5.95 with texts. Pete
Seeger and his guitar sings number
of popular and readily remembered
selections. JH-A
For more Information circle
No. 174 on return postal card.
Basketball for Boys 2mp BAILEY ea
llmin b&w ea $60. Titles: Basketball
Fundamentals; Basketball Teamplay.
JH SH
For more Information circle
No. 175 on return postal card.
A Mile High— A World Wide! mp GSA
20min col $120. The 1959 Senior Girl
Scout Roundup. SH A
See local dealer.
Fun Playing Volleyball mp FISH llmin
col $100 r$5; b&w $70 r$3.50. Women
seniors, PE majors at Trenton State
College, demonstrate rules, skills, tac-
tics. JH-C
For more Information circle
No. 176 on return postal card.
1958 Miller Open mp MILBREW 29min
col loan. The professional golf tourn-
ament. SH-A
For more Information circle
No. 177 on return postal card.
144
Educational Screen and Audiovisual Guide — March, 1960
•ride of the Braves mp MILBREW 29-
min col loan. The Milwaukee Na-
tional League baseball team, includ-
ing world series and other crucial
fjames. JH SH A
For more information circle
No. ITH on return postal card.
(rouble Shooting with Paul Harney mp
.MILBREW 16min col loan. Instruc-
tion by a "pro." SH-A
For more information circle
No. 17!) on return postal card.
PRIMARY GRADE MATERIALS
The Big Bluff mp BRANDON lOmin
b&w $50 r$3.50. Animated silhouette
cartoon fairytale in which a hunter
IS outwitted by his animal adversaries.
Pri Elem A
For more information circle
No. 180 on return postal card.
Carrot Nose mp BRANDON 7min col
$90 r $5; b&w $40 r $3.50. An amusing
mystery over who stole the carrot
nose of the snow man the children
I built. Pri.
For more information circle
No. 181 on return postal card.
Harold and the Purple Crayon mp
BRANDON 9min col $165 r$12.50.
Child's crayon draws him into a magi-
cal garden where he has a host of
adventures. Animated cartoon, by the
creator of "Barnaby." Pri.
For more information circle
No. 182 on return postal card.
Life and Times of a Red Balloon mp
DISRAELI llmin col $120. A toy bal-
loon escapes from a child and floats
over a pond, to the ocean shore,
lading a number of children who try
' catch it. Pri
For more Information circle
No. 18;^ on return postal card.
The Secret Way mp BRANDON 6min
col $90 r$5 b&w $40 r$3.50. Animated
puppet tale of boy who got over his
desire to trap songbirds when he him-
.self got in a trap and was released
with the help of the birds. Pri.
For more information circle
No. 184 on return postal card.
What's So Important About a Wheel?
mp JOURNAL lOmin col $100 b&w
$50. Science readiness film for pri-
mary and intermediate grades —
principles of the wheel and its many
applications in our everyday life. Pri
Elem
For more information circle
No. 18.5 on return postal card.
The Stones Cry Out mp MOODY 45min
col r$20. Archeological support found
in Bible land excavations. A SH
For more Information circle
No. 186 on return postal card.
Youth Workers' Audio-Visual Kit 6sfs
BFC 3LPs 12" col set $69.50 includes
6 fs, 3 rec, 12 user guide and projec-
tionists' script. Designed to aid the
recruitment and training of teachers
and advisors for the junior- and
senior highschool level. TT A
For more information circle
No. 187 on return postal card.
Of Books and Sloths mp MOODY 29min
col r$12.50. This "Sermons from Sci-
ence" film shows the sloth perfectly
conditioned for his Panamanian en-
vironment, and not the "blunder of
nature" as sometimes charged. Reli-
gious point is made of accuracy of the
Scriptures as compared by passing
judgments of man. SH A
For more Information circle
No. 188 on return postal card.
The Prior Claim mp MOODY 43min col
r$17.50. Many highly vaunted inven-
tions of man shown to have been
anticipated in the world of Nature,
by spiders, fish, birds, snakes and
even carniverous plants. Religious
message at end points out God's prior
claim not only to man's inventions
but on human life. SH A
For more information circle
No. 189 on return postal card.
Children's Story Book 7fs WESTON col
^'$6.50. Titles: Curious George Rides
a Bike; The Five Chinese Brothers:
Jenny's Birthday Book; Johnny
Crows Garden; Magic Michael; Pan-
cho; White Snow Bright Snow. Pri
(Records, carrying 4 stories each
$4.95).
For more information circle
No. 190 on return postal card.
Easter Stories 2sfs SVE col LP $9 fs
only $6. Titles: Mary's Easter Lambs
and Mrs. Hen's Easter Surprise. Pri
For more Information circle
No. 191 on return postal card.
Learning About People "Shortstrips"
EBF set of 12fs (ea 14fr long) col
$19.90. The strip is mounted parallel
to an explanatory-quiz card in a
transparent envelope for individual
hand viewing, but may be removed
Why is CECO the Audio
Visual Equipment Center?
Because Ceco spans the entire
complex field. We sell and service
every professional type equipment
on the market — cameras,
projectors, screens, slide projectors,
animation equipment, sound
recorders, timers, tripods, etc.
More important, we provide
solutions to problems, no matter
how intricate. We charge for
the products. We make no
charge for our experience. That's
why most AV experts come to Ceco.
Projects 2" x 2" and S'/j" x 4" slides
to a size and brilliancy comparable to
finest theater projection. High intensity
carbon ore lamp enables large screen
projection, in difficult-to-dorken rooms.
Weinberg Watson Analyst Projectoi
Ideal for teachers, doctors, coaches, for
studying recorded data. Continuous vari-
able speed from 2 to 20fps. Single
frame advance. Flickerless projection.
SALES • SERVICE • RENTALS
Single Frame Eyemo
(7flm€Rfl€(^uipm€nT(g.
Dept.EGS, 315 West 43rd St., New York U, N. Y. • JUdson iU70
Gentlemen: Please rush me FREE literature on
CECO Products for Audio-Visual use:
35mm slide film camera with
single frame advance mechanism.
Reflex viewing and specially
designed lens for slide film work.
CECO — trademark of
Camera Equipment Company
Name
Firm
Address-
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Educational Screen and Audiovisual Guide — March, 1960
145
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
Write for illustrMed
catalog
AUDIO-MASTER
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I
Adventuring in
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Equipped with steel corners, steel card
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For 16nim Film —
400' to 3000' Reefs
Sold by All Leading Dealers
for group projection. Content: pri-
mary grade social studies.
For more information circle
No. 192 on return postal card.
Rhythm Records for Children 21rec
WHIT 78rpm ea $2.25. Animals, boats,
trains, Indians, Christmas, Hallowe'en
etc. primarily K through 3rd but sev-
eral up through 8th. Action songs,
games, plays, rhythm band.
For more information circle
No. 103 on return postal card.
Social Rhymes for the Very Young 9fs
EYEGATE col set with manual $25
indiv $4. Simple vocabulary, rhymed,
on experience level of primary grad-
ers.
For more information circle
No. 194 on return postal card.
The Story of Cinderella mp FA lOmin
col $90 b&w $45. As drawn and told
by children in a 5th grade school in
Toronto. Pri
For more information circle
No. 195 on return postal card.
SCIENCE: General
Red River of Life 2mp MOODY col Part
I, 29min r$17.50; Part II, 33mln r$17.50;
both r$30. Story of circulation, with
astounding pictures taken inside the
human heart. In Part II radioactive
tracer atoms show the speed with
which the blood carries food and oxy-
gen to the trillions of body cells. A
positive Christian message concludes
each film in this "Sermons from Sci-
ence" series. SH A
For more information circle
No. 196 on return postal card.
Science Opens New Doors fs NYTIMES
59fr b&w $2.50. Impact on man's way
of life caused by new science dis-
coveries. JH SH
For more information circle
No. 197 on return postal card.
Time and Eternity mp MOODY 43mis
col r$20. The "time microscope"
magnified a split second, and the
"time compressor" squeezes days and
weeks into minutes. Religious mes-
sage at end presents the reality of
eternity as scientific fact. SH A
For more information circle
No. 198 on return postal card.
SCIENCE: Physics & Chemistry
Acids, Bases, and Salts, mp CORONET
22min col $220 b&w $120. The classi-
cal Arrhenius theory (1887), Bronsted
and Lowry, Gilbert Lewis. Prepara-
tion of acids, bases and salts in labo-
ratory and commercially, and their
household and industrial uses. SH
For more information circle
No. 199 on return postal card.
The Colloidal State mp CORONET 16
min col $165 b&w $90. Particle size
relative to solutions and suspensions.
Photomicrography and animation il-
lustrate reactions and interactions.
Survey of industrial applications of
colloidal chemistry. SH
For more information circle
No. SOO on return postal card.
Glass Eyes That See mp MOODY 13min
col r$6. Demonstrations of nature and
properties of light by aid of the elec-
tronic eye, e.g., sound is piped across
a room on a beam of invisible light
SH A
For more information circle
No. 2t)l on return postal card.
God of the Atom mp MOODY 40min
col r$12.50. Equipment and techniques
used in atomic research; actual pic-
tures of the Nagasaki and Bikini x-
plosions. Also Revised Version 28mln
col r$12.50 including obliteration of a
test city and of a South Pacific isle.
Religious note is on man's spiritUctl
bankruptcy and need for rebirth. SH
A
For more information circle
No. 202 on return postal card.
Hydrogen mp CORONET ISMsmin col
$137.50 b&w $90. Discovery; three
methods of production from water;
industrial application; role in nuclear
developments. SH
For more information circle
No. 203 on return postal card.
Ionization mp CORONET 18%min col
$192.50 b&w $105. Background (Fara-
day, Arrhenius). Demonstration of
how ions form. Electrolytes, dissocia-
tion, electrovalance, covalence. Appli-
cations in electroplating, Thyratron
tubes, Geiger counters. The
ionosphere. SH
For more information circle
No. 204 on return postal card.
Nitric Acid Componnds and the Nitro-
gen Cycle mp CORONET 18%min col
$192.50 b&w $150. Laboratory meth-
ods of nitrogen fixation, making nitric
acid, and the Ostwald process by
oxidizing ammonia. Various com-
pounds and their uses — in gunpowder,
photography, dyes, fertilizer. The
nitrogen cycle in nature. SH
For more information circle
No. 20.5 on return postal card.
Nitrogen and Ammonia mp CORONET
16min col $165 b&w $90. Laboratory
production of ammonia demonstrated.
Industrial preparation (Haber). Uses
in explosives, refrigerants, cleaning
agents, water purification, dry cells,
dyes, fertilizers. Other nitrogen com-
pounds. SH.
For more information circle
No, 206 on return postal card.
The Science of Sound rec FOLKWAYS
Two 12" LP $11.90. A Bell Telephone
Laboratories production, written and
directed by Bruce E. Stra:ser. Demon-
strates extensive range of acoustic
phenomena and principles. Basic
teaching tool. SH C
For more information circle
No. 207 on return postal card.
Solutions mp CORONET 16min col $165
b&w $90. Nature of solutions. Solute,
solvent. How solutions differ from
suspensions. Effect of particle size,
agitation, temperature, pressure. Ex-
amples: solids in liquids, liquids in
liquids, gas in gas. Applications in re-
search and industry. SH
For more information circle
No. 208 on return postal card.
A Study of Cystals mp JOURNAL 17
min col $180. Dr. Walter McCrone
demonstrates fusion methods in
chemical research; crystals grow in
strikingly beautiful formations under
microscope. SH C
For more information circle
No. 209 on return postal card.
146
Educational Screen and Audiovisual Guide — March, 1960
SOCIAL STUDIES: General
Economics of American Living 24
wall charts and 168p text RAND
McNALLY ea 37x37" set $39.75. Pro-
ductivity, profits, prices and why they
rise, competition, money, credit, taxes,
capitalism compared with its competi-
tors. SH C
For more information circle
No. 210 on return postal card.
lie Golden Door (Immigration) mp
BRANDON 15min col $150 r$12.50.
Our immigration policy as it was, is
and might be, told in animated color
cartoon. SH C A
For more information circle
No. 211 on retnrn postal card.
;ont>iwest Indian Country si DUNCAN
2x2 col packaged 4 to a unit with
text. Extensive lists of available re-
sources.
For more information circle
No. ZIZ on return postal card.
SOCIAL STUDIES:
Geograpliy & Travel
f You Lived in Malaya fs FRIEND-
SHIP 63 fr b&w $3. A young Christian
guides not only to tourist attractions
but to actual cultural life of his peo-
ple. Closing scenes focus on Christian-
ity's effects. SH C A
For more information circle
No. 21.S on retnrn postal card.
rhe St. Lawrence Seaway (Series) 3fs
JAM col $14.95. Titles: Historical
Background; Seaway Travel; The
Seaway Power Project. Elem JH SH
For more information circle
No. 214 on retnrn postal card.
rhe story of the St. Lawrence Seaway
mp MH 13min col $150. National Film
Board of Canada production showing
importance of the 2300 mile water-
way. JH SH
For more information circle
No. 215 on return postal card.
Village of Switzerland mp C-W 20min
col $165 b&w $90, The people of an
Alpine village family- — a little girl
and her grandfather, an engaged
couple at a livestock fair, cheese
makers, citizen's arms inspection, and
a democratic town meeting. JH SH
For more information circle
No. 216 on return postal card,
Alaska: A Modem Frontier (revised)
mp CORONET llmin col $100 b&w
$50, special price. From busy Fair-
banks to the Eskimos at the Bering
Sea. Gold, salmon, pioneer farmers
of the Mantanuska Valley. Includes
admission as 49th state. Int JH SH
For more information circle
No. 217 on retnrn postal card.
Arctic Fashions mp AV-ED lOmin col
$100. Making and designing of parkas,
shoes, and other clothing as artistic
expression of Eskimo women. El-A
For more Information circle
No. 218 on return postal card.
Arctic Super-Charged Sunshine mp AV-
ED lOmin col $100. How spring and
summer come to the Arctic. El-A
For more information circle
No, 219 on return postal card.
Australia (Second Edition) mp EBF
22min col $240 b&w $120. Geographic,
social, economic, and cultural aspects;
underpopulation; insufficient water.
El-A
For more Information circle
No. 220 «n retnrn postal card.
Bermuda si MESTON col 71 packets
of 4 slides each. Nassau in the Ba-
hamas 11 packets.
For more information circle
No. 221 on return postal card.
Countries of Western Europe 9fs EYE-
GATE col set with manual $25 ea
$4. Titles: Austria; Belgium; Germany
I & II; The Netherlands; Portugal;
Modern Turkey I & II; Yugoslavia.
El JH
For more Information circle
No. 222 on return postal card.
Customs of the Eskimo mp AV-ED
lOmin col $100. Man the hunter, wo-
man the homemaker. Great celebra-
tion of the coming of spring. El-A
For more information circle
No. 223 on return postal card.
Classic Scotland mp AV-ED lOmin col
$100. Castles, homes, villages. JH SH C
For more information circle
No. 224 on return postal card.
SIGNS WE SEE
A set of five color filmstrips of signs of various
kinds — road, street, warning, advertising — with
enough background to suggest content and
provoke discussion.
Enrichment material for lower grades. For
remedial reading in Jr. and Sen. High . .
Driver Education . . Language classes . . For
retarded readers . . Tachistoscopic material.
Particulars on request
FILMSLIDE SERVICE
7505 Fjirmouiit Ave.. El Cemlo 8. Calil
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A New Concept in Language Training—
TUTORETTE
TUTORETTE, a complete, closed circuit
language lab. for individual or group
instruction, is a compact, light weight,
practical and economical language
training unit. TUTORETTE adds amaz-
ing LSP (Live Sound Playback) to all
standard language records.
~~/iudiol
/ Corporation f
LIVE SOUND PLAYBACK lets students hear their
own voices repeating the recorded
material through the individual LSP
microphone-earphone system. TUTOR-
ETTE is a 12 watt, true high fidelity, 4
speed record player and PA system.
Ask your dealer about TUTORETTE.
All ATC products are
transformer powered
lor complete safety.
6, California
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Box 505, North Hollywood
Edicational Screen and Audiovisual Guide — March, 1960
147
Stik •abetter
PROFESSIONAL
LETTERING
TECHNIQUE
Write for literature
Stik-a-letter Co. ». 2, bs« i4oo, Escondido, cam.
EP..
HOW SILENT?
of an underwater
micropnone, fhe hydrophone,
reveals a new world of
sound under the sea.
Science concepts in 16 m.m.
motion picture —
"SOUNDS IN THE SEA"
This scientific motion pic-
ture in sound and color is a
foundation for a study of
marine life.
Grade level: Elementary
Write for previetv and catalog of
38 titles:
MOODY INSTITUTE
of SCIENCE
LOS ANGELES 25 CALIFORSIA
France — Molly Visits Her Paris Cousins
mp FRITH 17min col $139. American
girl does Paris with two teenagers.
El-SH
For more Information circle
No. 22.5 on return postal card.
Geog^raphy of Soutli America; Five
Northern Countries mp CORONET
Umin col $110 b&w $60. Physical
geography and principal economic
activities of Venezuela, Columbia and
the three Guianas. Int.
For more information circle
No. 226 on return postal card.
Glaciers mp NORTHERN 14min col
$120. Live-action and animation shows
how glaciers are formed. Moraines,
nunataks, crevasses, eskers. Glacial
landscapes of Greenland and Antarc-
tica. Effects of Ice Age on North
America, which could reappear in
world temperature dropped in aver-
age by only 10 degrees. JH SH C A
For more information circle
No. 227 on return postal card.
SOCIAL STUDIES: Government
The Bill of Rights: Its Meaning Today
5fs IFB set $30. Captioned. In a myth-
ical city the people enjoy all rights
except those spelled out in our first
ten amendments. Dramatized empha-
sis on Amendments I, IV, V, VI and
VIII. JH SH
For more information circle
No. 22X on return postal card.
The Board of Directors sfs COOP col
12" LP $35 r$10. Legal responsibilities,
organization and conduct of meetings.
Designed primarily for cooperatives
but applicable generally. SH C A
For more information circle
No. 229 on return postal card.
Citizenship and You mp CORONET
13%min col $137.50 b&w $75. Civics
Closing Out • Closing Out • Closing Out
Maintaining and magnifying our reputation for the ultimate in value,
we are proud to offer famous F & B Butt Splice & Film Repair Blocks
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F&B BUn SPLICE & FILM REPAIR
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Splice will never come apart and
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Transparent — For Film
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16mm.— Single Pert $6.00
16mm.— Double Pert 6.00
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68 West 45th Street, New York 36, New York . MUrray Hill 2-2928
assignment leads to discovery tl
prevoters have many citizenshi
duties, rights, responsibilities. JH SI
For more Information circle
No. S30 on return postal card.
The Constitution in Action (Decisio
Series) 6mp CMC ea 30min b&w $12;
Titles: Employment Standards; Th
Labor Union; The Right to Vot( i
Censorship; Military Power; Whos
Interpretation? SH C A
For more information circle
No. 231 on return postal card.
Mr. Chairman mp EBF 13min col $15
b&w $75. The fundamentals of par
liamentary law, origin of Robert
Rules of Order, done in cartoon draw
ing style. SH-A
For more information circle
No. 2.^3 on return postal card.
Open Your Eyes mp CMC 15min co
$100. Combatting eye disease ii '•
Morocco with UNICEF and WHO aid
SH C A
For more information circle
No. "iXi on return postal card.
The Pacifist and the Law tape FELREC j
44min 3%ips $3.50 r$1.50. Harroi |
Freeman, Cornell law professor |
examines the nature of law, govern- j
ment and power with special atten- 1
tion to the place of the pacifist ir '■
a legal society. SH C A
For more information circle
No. 334 on return postal card.
People Like Maria mp CMC 28min b&w i
$125. Bolivian nurse attempts to es-
tablish health center in the Andes
SH C A
For more information circle
No. 235 on return postal card.
Walk To Freedom mp FELREC 17mir
b&w $100 r$5. Non-violent boycott
campaign against racial discrimina-
tion led by the Rev. Martin Luther
King in Montgomery, Alabama, 1956.
JH SH C A
For more information circle
No. 23fi on return postal card.
What 80 Million Women Want mp
CLASEX apply. Original 1912 produc-
tion featuring Emetine Pankhurst and
her suffragettes in their struggle for
the right to vote. C A
For more information circle
No. 237 on return postal card.
Women on the March mp CONTEMPO-
RARY b&w 60 min $250. Available in
2 parts ea 30min ft $130 r$7 ea. The
struggle for women's rights, back to
Victorian days. NFBC production.
SH C A
For more information circle
No. 238 on return postal card.
SOCIAL STUDIES: ™
History & Anthropology
Our Heritage of Freedom 9fs EYEGATE
148
Educational Screen and Audiovisual Guide — March, 1960
col $25. Men and women who strug-
gled to make democracy a workable
way of life. Manual. Elem JH
For more information circle
No. 'ilii* on return postal card.
'he United Nations Way to Freedom fs
BFC 70 fr col $7. Two scripts, one for
general use, the other for women's
groups. Well being, dignity and love
are shown as the ingredients of the
free life. SH A
For more information circle
No. 240 on return postal card.
he Background of the Civil War mp
i'A 20min col $200 b&w $110. Exten-
sive use is made of illustrations of
tlie period, particularly from Harper's
Weekly. Period: 1607 to 1860. JH SH
For more Information circle
No. 341 on return postal card.
Fort Tlconderoga mp MH 15min col
$175 b&w $90. Diverse colonization
policies of British and French. Maps,
dramatization, present-day scenes
combine to tell story of the fort under
three flags. JH
For more information circle
No. ?49 on return postal card.
Tlje Fountain of Jabalia mp CONTEM-
PORARY 15min b&w $35 r$4. A mil-
lion Palestinian refugees in the Gaza
Strip. The UNRWA rehabilitation
program. SH-A
For more information circle
No. 'i^ on return postal card.
Germany: Feudal States to Unification
mp CORONET 13^min col $137.50
b&w $75. Political development 1815
to 1871. Filmed abroad. JH SH
Immigrration in America's History mp
CORONET llmin col $110 b&w $60.
Major waves from early 17th century
to present, examined in historic, eco-
nomic and sociological context. JH
SH
For more Information circle
No. 25.S on return postal card.
Information Slides si DUNCAN col 2x2;
sets of 4 r« $1.25. Titles include:
Frijoles Canyon (8) (Bandelier Nat'l
Monument); Acoma Pueblo (8); Fuye
(4) ancestral home of Santa Clara
tribe; Chaco Canyon (8) ; Taos Pueblo
(4); Mesa Verde (8). Each packaged
4 has excellent printed commentary.
Larger sets: Navajo Textiles; Pueblo
Pottery; Navajo Silver. JH-C-A
For more Information circle
No. 254 on return postal card.
he Byzantine Empire mp CORONET
Ki'^min col $137.50 b&w $75. Loca-
tion, history, cultural contributions.
Photographed principally in Turkey
and Greece. JH SH
For more information circle
No. 242 on return postal card.
hallenge for France fs NYTIMES 57fr
b&w $2.50. History of empires and
lepublics, postwar striving to regain
old glories. SH C
For more Information circle
No. 243 on return postal card.
[Colonization of America 4sfs WED-
BERG 199fr 2LP $40. Jamestown to
the Boston Tea Party. JH
For more information circle
No. 244 on return postal card.
Decline of the Roman Empire mp
CORONET 13y2min col $137.50 b&w
$75. Photographed in Rome, Jordan,
Germany. Costumed dramatization.
Civil strife, barbarian onslaught. JH
SH
For more information circle
No. 245 on return postal card.
Discovery and Exploration in America
2sfs WEDBERG Sl'/jmin 91fr col LP
$20. Marco Polo, Columbus. Cortez,
de Vaca. Coronado, DeSoto, Cham-
plain, Marquette, Joliet. Int JH
For more information circle
No. 246 on return postal card.
English History: Nineteenth Century
Reforms 13'/2min col $137.50 b&w $75.
Factors influencing evolutionary po-
litical adjustment to the economic and
social upheavals incident to the in-
dustrial revolution. SH
For more information circle
No. 247 on return postal card.
The Explorations of Prince Henry mp
MH llmin col $150 b&w $85. Com-
memorative film marking .500th an-
niversary of death of Portuguese ex-
plorer-prince. JH
For more information circle
No. 248 on return postal card.
For more information circle
No. 251 on return postal card.
Historic Flags of the U.S.A. si COL-
SLIDE col 2x2. In same series also:
States and Territories of the U.S.A.;
Flags of the United Nations; Pan
American Flags.
For more information circle
No. 252 on return postal card.
FOP YOUR CLASSROOM
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* Lowest in Cost
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THE EDUCATOR'S FRIEND
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your educational and entertain-
ment films. Precision built with
rugged construction throughout.
Weighs only 27'/2 lbs.
Complete $349.50
■"——— ———— —^— — — — — ^ — — — -•,
Write for Free Catalog ES j
heHARWALDco.!
5 Clikago Ave., Evantlon, III. . Ph: DA 8-7070 J
FINAL SUCCESS OF FILMED
PRESENTATION DEPENDS ON
QUALITY OF PROJECTION SCREEN
Good filming, care-
ful projection — yet
the picture lacks
clarity and colors are
weak ! This is a case
of projecting on an
improper surface.
Da-Lite engineers
have developed a
screen surface that
protects the audio-
'* visual professional
from such a problem. The famous White
Magic glass-beaded surface is unequalled
in quality. Gives outstanding clarity of
picture and faithful reproduction of color.
You can seat your audience over a wider
area with this new surface, too. For details
on screen surfaces available and their ap-
plication, write Engineering Department,
Da-Lite Screen Company, Inc.
NEW! ELECTRICALLY-OPERATED
SCREEN FOR AUDITORIUMS
The exclusive Da-Lite Electrol-, is electri-
cally-operated . . . disappears completely
when not in use, reappears in seconds at
touch of control button.
May be installed in a concealed position —
or mounted on wail and finished to match !
Serving The Audio-Visual Field For Over Half A Century
AV
PROBLEIM ?
WRITE TODAY!
»>'// he nhiil to
help you find the
answer to your au-
dio-visual problem
Do-Lite
SCREEN COMPANY. INC.
Warsaw, Indiana
Edlcational Screen and Audiovisual Guide— March, 1960
149
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
ftagutar lize 3'/4x4 or the N«w Duplex 2x2.
Sold by Audio • Visual, Photo & Th«afr«
Supply Deolert. For FREE SAMPLE writ*—
RADIO-MAT SLIDE CO., Dapt. V,
333 Ookridg* Blvd., Paytono >*och/ Wo.
PRODUCTIONS,
VAIHAIIA.N.Y.
Three FILMSTRIP/RECORD
combinations for teaching
beginning FRENCH
5.1 MDX les aventures de leo a la
ferme |34) $7.95
5.2 MDX Cendrlllon (42) $7.95
5.3 MDX Cadet Rousselle (96) $10.45
Each color fllmstrip with 7" 45 rpm
record and manual.
New Easy-to-Store Package
WRITE TODAY FOR FREE CATA-
LOG LISTING OUR COMPLETE SE-
LECTION OF FILMSTRIPS
A simple straightforward
explanation of these styles
V of modern painting —
-riiWPRESSKlNISMr
^NON-OBJECTIVE^
y V
Produced by Woyne Thiebaud, Sacra-
mento Junior College, using fine paint-
ings from museum collections. Each film
7 minutes color, rent $3.00, sole $70.00
Order your prints today.
_ 'BAILEY FILMS, INC.
iSI>9 DE lONGPRE AVE. HOLLYWOOD 28. CALIF.
Island Exile mp CONTEMPORARY
lOmin b&w $25 r$4. Refugees from
the island of Tinos resettled on the
outskirts of Athens. SH-A
For more Information circle
No. 255 on return poat«l emrd.
Lewis and Clark Expedition 2sfs WED-
BERG 91fr LP col $20. Reproduction
of paintings, maps, models, on site
photography; culture of many friend-
ly Indian tribes. Elem JH
For more information circle
No. 256 on return postal card.
Life and Land of Lincoln mp IFF 3r
ea 17>^min col ea $180; set (3) $440.
Titles: Lincoln's Youth; The Illinois
Years; The War Years. Iconographic
technique. Evaluated ESAVG 12/59
p662. SH C
For more information circle
No. 257 on return postal card.
Hawaii — Crossroads of the Pacific 8fs
and kit WEDBERG col 12" LP 8
realia samples, 38p guide, 127p illus-
trated book, kit $58. The filmstrips
cover volcanic origins, physical en-
vironment, industries, fishing, arts
and crafts, living. Record provides
songs and sounds of Hawaii. Realia
include tapa cloth, coral, lava, luahala,
shells. Int JH
For more information circle
No. 2.58 on return postal card.
The Importance of Rivers, mp AV-ED
lOmin col $100. Cradles of civilization.
El -A
For more Information circle
No. 259 on return postal card.
In the Sikhote-Aline Mountains 20min
BRANDON col r$7.50. Naturalist ex-
pedition to northeastern Siberia.
Closeups of tiger, bear, elk, snake;
the booming city of Artem. Produced
by U.S.S.R., English language narra-
tion. SH C A
For more information circle
No. 260 on return postal card.
Mexico: Land of Color and Contrast
(revised) mp NEUBACHER 16min
col $155. Development from early
Indian culture to modern present.
El-SH
For more information circle
No. 261 on return postal card.
Modern Hawaii (revised) mp CORO-
NET llmin col $110 b&w $60. Geog-
raphy and geology related to the
islands' history and economy. Includes
admission as 50th state. Int JH SH
For more information circle
No. 317 on return postal card.
New Zealand: The Land and the People
mp CORONET llmin col $110 b&w
$60. Ports, live-stock, dairying, ac-
tivities and recreation of people of
European and Maori ancestry. Int
JH SH
For more Information circle
No. 262 on return postal card.
Northern Land mp COOP 30min i
$225 r$10. The people of Norway
most northern land, Finmark. Rt
building war-devastated areas; 1;
of the Laplanders; reindeer econon
role of the cooperatives. SH C A
For more Information circle
No. 263 on return postal card.
Primitive Man in Our World
BAILEY 12min col $120 r$6. Ba;.
pattern of life of primitive man ob
served in self-sufficient New Guine
tribe. JH-C A
For more information circle
No. 264 on return postal card.
Questico mp CONTEMPORARY 22mii
col $2(X) r$10. Million-acre natura
wilderness athwart the Minnesota
Ontario boundary, established jointlj
by Canada and U.S. JH-A
For more information circle
No. 265 on return postal card.
The Rhine: Background for Socia]
Studies mp CORONET llmin col $11(
b&w $60. Historical and economic im-
portance from Roman days to present
Int JH SH
For more information circle
No. 266 on return postal card.
Spain— Valencia Family mp FRITH
16min col $130. Two boys 18 and 13,
and their 16-year-old sister make the
Spanish family understandable to
American students. JH SH
For more information circle
No. 267 on return postal card.
Traditional England mp AV-ED lOmin
col $100. London; Shakespeare coun-
try; Exmoor; Glastonbury; Tintagel,
York, Land's End. JH SH C
For more Information circle
No. 268 on return postal card.
Turkey kit ICF 8fs with coordinated
LPs, 16 study prints, 4 realia items,
$58. History, cities, villages, art, geog-
raphy. El-SH Evaluated ESAVG 1/60,
p31.
For more information circle ^_
No. 269 on return postal card. ^H
Life in Ancient Rome: The Family mp
CORONET llmin col $110 b&w $60.
Typical day with Roman family,
education for boys and for girls,
shops, baths. Filmed in Rome. Cos-
tumed dramatization. Int
For more Information circle
No. 270 on return postal card.
Life of Lincoln fs SVE col $2.50. Photo-
graphed from the famous diagrams
of the Chicago Historical Society. El-
SH
For more Information circle
No. 271 on return postal card.
I
New Currents for Latin America fs
NYTIMES 56fr b&w $2.50. Growing
economic stresses, rise and fall of
150
Educational Screen and Audiovisu.al Guide — March, 1960
liictatorships, upsurge of anti-Amer-
xun sentiment. Discussion manual.
•IH SH
For more Information circle
No. 272 on return postal card.
lur Heritage of Freedom 9fs EYEGATE
col with manual set (9) $25 indiv $4.
Titles; American, the Beautiful; The
Land and the People; The American
Way of Life; Our Heritage of Free-
dom; The Symbol of Liberty; The
Sound of Liberty; The Meaning of
Democracy; Making Democracy Work.
El JH
For more information circle
No. 273 on return postal card.
lise of the Roman Empire mp CORO-
NET IS'^min col $137.50 b&w $75.
High points of development from the
I ity's beginnings to the establishment
(if the republic in 509 B.C., and the
transition to dictatorship. Costumed
dramatization. Photographed mainly
m Rome. JH SH
For more Information circle
No. 274 on return postal card.
1 he Saga of the Erie Canal mp LOEB
Umin col $125. The romance and
liumor of the great waterway. Song
by Oscar Brand. JH-A
For more information circle
No. 27S on return postal card.
Ve Very Much Regret mp CONTEM-
PORARY 14min b&w $30 r$4. Refugee
camp in northern Germany where
families have been forced to exist for
years. UN production. SH-A
For more Information circle
No. 276 on return postal card.
(Westward Growth of Oar Nation mp
CORONET llmin col $110 b&w $60.
Treatment is regional and chronolog-
ical. The Oregon Country (Spain-
Russia-Britain); Texas (Mexico, Cali-
fornia, the Gadsden Purchase). Int.
For more information circle
No. 277 on return postal card.
Williamsburg: Story of a Young Patriot
mp COLWIL 34min sd apply. Politi-
cally neutral planter elected to House
of Burgesses, is gradually won over
to the idea of independence. Evalu-
ated ESAVG 12/59 p660. JH SH C
For more information circle
No. 278 on return postal card.
World History: An Overview mp
CORONET 16min col $165 b&w $90.
History's determinants from its dawn
to present are shown as man's phys-
ical and spiritual needs, importance
of communication. JH SH
For more Information circle
No. 279 on return postal card.
SOCIAL PROBLEMS
As Our Boyhood Is mp METHODIST
15min b&w r$3 Development of edu-
cational and cultural life of the Negro
in the United States. A SH JH
For more information circle
No. 280 on return postal card.
Face to the Future fs FRIENDSHIP 70fr
col $6. Disruption of family life by
migrant male labor and its effect on
native African culture. Role of the
church in mitigating opposive labor
conditions in South Africa. SH C A
For more information circle
No. 281 on return postal card.
The New Commandment sfs METHO-
DIST LP or 78rpm b&w $1 r$2.50. The
problems of human rights in the
American way of life. JH-A
For more information circle
No. 282 on return postal card.
Strangers In Their Own Land fs
FRIENDSHIP 75fr col $5. Discussional
presentation of problems of American
Indian family moving from reserva-
tion life to a big city. SH A
For more information circle
No. 28,1 on return postal card.
Modem Mounting by the Dry i.Xountlng
Process. Manual. Free. SEAL
For more information circle
No. 284 on return postal card.
Analysis of the World Scene tape
FELREC 60min 3%ips $3.50 r$1.50.
A. J. Muste discusses U.S. foreign
policy toward USSR in view of a
recent visit there, and the effect of
exchange of visits by scientists and
churchmen. Other tapes in same
series: Deterrence and Limited War
and Militarism and Disarmament
(John M. Swomley, Jr.) SH C A
For more information circle
No. 285 on return postal card.
The High Wall mp FELREC 15min col
r$5. Case history of a young bigot
and how he got that way. How prej-
udice spreads like Infection from
adult to child. JH-A
For more information circle
No. 286 on return postal card.
Kryfto mp CONTEMPORARY 20min
b&w $35 r$4. Life in a war refugee
camp near Athens. Children play, an
old refugee finds a haven, a young
one a job. The film gets its name from
the hide-and-seek game played by
the children. UN production. SH-A
For more information circle
No. 287 on return postal card.
Lots for Sale mp UWISC 18min col
$79.39 r$l (in Wisconsin 50c per
week). Problems of new housing
areas — streets, drainage, sewage dis-
posal, gas, electricity, telephone, mail,
schools, zoning. SH C A
For more information circle
No. 288 on return postal card.
Not By Might mp FELREC 17min b&w
$35 r$2.50. A. J. Muste proposes a
child-centered world as means of end-
ing war. Filmed address. SH-A
For more information circle
No. 289 on return postal card.
Out mp UN 25min b&w loan. Hun-
garian widow and her two children
housed in refugee camp in Austria
under deplorable conditions because
American immigration quotas are full.
SH C A
For more Information clrele
No. 291) on return postal card.
ETHNIC
FILM
LIBRARY
FIVE-STRING BANJO
Inttructtonal film, by Pet« and Toihl S««g*r« In-
cluding odaptation of guitar techniquat, "hammor-
Ing on," double thumbing, fralling, btuai ond iozz,
etc. Manual of Instructions. 40 min. b&w $200j
rental $18.50.
nsn
iKiBlEI
117 W. 46th St., Naw York, N. Y.
library plans
and materials
for-
• fllmstrips
• sound filmslrtps
• disc records
• 2"x2" slides
• recording tape
MOBILE PROJECTOR TABLES
PROJECTION EQUIPMENT STORAGE
ADDA-UNIT FILMSTRIP LIBRARY
Complete catalog mailed upon request
CATALOG DEPARTMENT
JACK C. COFFEY CO., inc.
710 Seventeenth St. NORTH Chicago, III.
• FACTS ABOUT FILM (2d Edition)
• FACTS ABOUT PROJECTION I2d Edition)
• THE AUDIO-VISUAL SUPERVISOR
Three films containing complete
essentials of audio-visual train-
ing and guidance. Every phase
of l6mm film work — FILM
HANDLING— FILM PROJEC-
TION—the OBJECTIVES and
RESPONSIBILITIES of the SU-
PERVISOR are examined. This
new and completely revised
COLOR series covers the meth-
ods, physical requirements, and
special techniques expected of
first-rate audio-visual practice.
A complete list of more than fifty
graded FOREIGN LANGUAGE
films, recommended for pur-
chase under Title III of the Nah
tional Defense Education Act is
available upon request.
Also ask for International Film Bu-
reau's 1960 general film catalog.
Mermtioml Mm Bureau Jhc.
57 E. Jackson Blvd.
Chicago 4, III.
FniicATioNAL Screen and Audiovisual Guide — March, 1960
151
Advertisement
HELPFUL BOOKS
ADMINISTERING AUDIO-VISUAL SERV-
ICES. By Carlton W. H. Erickson. Covers
administrative, supervisory, and tech-
nological problems, emphasizing com-
petent performance in all service as-
pects. 479 pp., illustrated. Macmillon
Company, 60-5th Ave., New York 11,
N. Y. $6.95.
THE AUDIO - VISUAL EQUIPMENT
MANUAL. By Jamas D. Finn. Published
under the general editorship of Edgar
Dale. 384 pp. 1400 Illustrations.
Henry Holt and Co., 383 Madison
Ave., New York 17, N. Y.
$15.00.
AUDIO - VISUAL MATCRIALS: THEIR
NATURE AND USE. Revised Edition
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 illustrations
14 Color Plates. Harper & Brothers
49 E. 33rd St., New York 16, N. Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN TEACH-
ING: REVISED AND ENLARGED. By
Edgar Dale. 544 pp. Illustrated; and
with 49 full-color plates. Henry Holt
and Co., 383 Madison Ave., New York
17, N. Y. $7.75.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AV6,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
piled and Edited by Walter A. Wittich,
Ph.D., and Gertie Hanson Hoisted,
M. A. Fifth Annual Edition. 1959.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mory Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowl-
kes. 19th Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation. By William
Lewin and Alexander Frazier. Illus-
trated. Educational & Recreational
Guides, Inc., 10 Brainerd Road, Sum-
mit, New Jersey. $2.95 on approval.
Press, Film, Radio, TV Folder lists 26
publications including Professional
Association in the Mass Media 1959,
208pp, $5 cloth, $3.50 paper; Educa-
tion by Radio: school broadcasting
1953, 72pp, 40c; The Entertainment
Film for Juvenile Audiences 1952,
240pp $1.25; International Rules for
Cataloguing of Educational, Scientific
and Cultural Films and Filmstrips on
3x5 Cards 1956 preliminary edition
40c, 801 Third Ave., New York, N. Y.,
Manual for Evaluators of Films and
Filmstrips 1956 40c. UNESCO
For more information circle
No. 291 on return postal card.
Where Will You Hide mp FELREC 22
min col r$2.50. Grim portrayal of
present-day warfare— nuclear, chem-
ical, bacteriological. JH SH A
For more information circle
No. 392 on return postal card.
NEW PUBLICATIONS
The Alpa Camera handbook on 35mm
photography with special emphasis
on Swiss-made "Alpa." 124pp, 135 il-
lustrations. $4.95. HEITZ
For more information circle
No. 29,S on return postal card.
Australian Films 1940-1958. 1,537 film
titles from 338 sponsors or producers.
Excellent subject indexing. Film Di-
vision, Commonwealth National Li-
brary, Canberra.
For more information circle
No. 804 on return postal card.
Basic Microfilm Indexing and Filing
Techniques. Roll, jacket and aperture
card filing advantages and disadvan-
tages; printed indexing targets; re-
takes; indexing; 20pp, free. BRUNING
For more Information circle
No. 895 on return postal card.
pwLiNG Pictures
SCIENCE FILMS
(IN COLOR)
For Elementary Through
High School Grades
— SALE ONLY —
Write for list of New Releoses
ond Study Guides and Previews
1056 So. Robertson Blvd., Los Angeles 35, Colif.
ANY FILMSTRIP CAN BE
TURNED INTOA SLIDE SET
WITH 4^^ 2x2
SLIDE BINDERS
Enjoy greater flexibility,
greater freedom of choice ., .
eliminate objectionable frames!
Write today for FREE sample and
catalog describing the complete Emde \
line of slide binders for t)ie
audio-visual teactler.
EMDE PRODUCTS
2040 Stoiier Avenue
los Anteies 25, Calif.
Better Movies in Color 24pp 35c KC
DAK.
See your local dealer.
i
Correction— The 1960 Allied Radio cata
log has 444 pages, not 232 as previous
ly announced.
For more information circle
No. 296 on return postal card.
Film Programmes for the Young. Re
port on children's film festival ar
ranged within the framework of th
Brussels World Film Festival, 30pi
75c, UNESCO Publishing Center, 80
Third Ave., New York.
For more information circle
No. 297 on return postal card.
Filmstrip Catalog 1959-60 school year
38pp free. EYEGATE
For more information circle
No. 398 on return postal card. ^m
French, German, Spanish Teachinj
Films. Free catalog. IFB
For more information circle
No. 299 on return postal card.
I
Handbook for Canadian Film Societies
Jean Beauvais and Guy L. Cote. In-
teresting workbook and valuable di-
rectories of organizations, sources
authorities. 116pp $1.00. Canadiar
Federation of Film Societies, 176J
Carling Ave., Ottawa 3, Ont., Canada
For more information circle i
No. 300 on return postal card.
How To Do It: Tips on figuring record- ■'
ing time, use timing and leader tape, I
edit and splice, thread, select, etc
MMM
For more information circle '
No. H0\ on return postal card.
Images of the Future, a report to the
1959 meeting of the National Associ-
ation of Secondary School Principals,
predicts radical changes in the schools
of tomorrow. Write direct to: Com-
mission for the Experimental Study
of the Utilization of the Staff of the
Secondary School, 200 Gregory Hall,
Urbana, 111.
For more information circle
No. S02 on return postal card.
Pathe Educational Films: The Key To
Better Understanding. Catalog of 10,?
motion pictures, including award-
winning Pathe News subjects, now
available in 16mm, Subjects mostly 5
to 9 minutes long, priced at $5 per
minute. 32pp free. PATHE
For more information circle
No. SOU on return postal card.
Science Materials for Title HI NDEA.
List, order blank, free examination
offer. CHILPRES
For more information circle
No. 304 on return postal card.
152
Educational Screen and Audiovisual Guide — MARnH. iQfin
Trade News
ence, as well as cost, will create a siz-
able educational, religious and commer-
cial demand for this new member of
the AV family.
mm Sound-on-Film by
'airchild
The Fairchild Camera and Instrument
oiporation, long one of the biggest
;imes among suppliers of photographic
nd instrumentation equipment for the
1 d forces, now enters the consumer
et with an 8mm sound-on-film
ra and projector.
r Fairchild "Cinephonic Eight"
la weights about 4i/4 pounds and is
letely self-contained, with an in-
^ .d hermetically sealed nickel cad-
;ium battery as a power source, re-
hargeable from any house lighting
cket. The sound is recorded on Ansco-
idc color film bearing a 25 mil mag-
etic stripe. The striped film costs $7.50
nut including processing) for a 50-foot
(U of double 8, twice the length of the
.inventional 8mm roll. Black-and-white
tnped film is promised, and existing
ilent 8mm film will be striped to order
n that silent 8mm can be sounded in
he companion Fairchild 8mm sound-on-
ilni projector. The color film speed is
ated ASA 12 Tungsten, and (with 85-B
liter) ASA 10 Daylight.
The camera mounts a 3-lens turret.
;tandard equipment is a 13mm f/1.8
I focus Cinphar lens. Other lenses
available are the 38mm f/1.8 tele-
iiuto and the 8.5mm f/1.8 wide angle;
loth fixed focus; each priced $39.95. The
aniera price is $239.50.
Basic equipment includes the built-in
■cording unit, earphone monitoring sys-
eni. low impedance dynamic micro-
ihone and stand, lavaliere neckband, re-
hargeable battery and recharge cord.
\ direct - reading exposure meter
$18.75) fits one of the turret openings
m the camera.
The projector ($249.50) has built-in
HLind amplifier, recording and erase
icad, .separately housed (6-in., 8-ohm)
I taker unit and microphone. Sound
an be recorded and played back at
It her 16 or 24 speed. Its volume is re-
oitedly "sufficient to comfortably fill
Sherman Fairchild examines his camera.
a large classroom." The pre-focused 150-
watt "True-Flector" lamp reportedly
"casts a beam equivalent to 750 watts
on the screen." The projector not only
records and plays back, but is designed
to "overlay" sound on previous record-
ing without erasing the original track
where this is desired.
The market primarily visualized by
Fairchild's merchandising experts is the
"25 to 40-year-old married male with a
college education, one or more small
children, earning over $10,000 as an
executive or professional man . . . (and
as gifts) parents of talented college
students and newlyweds." But Charles
E. Cherry, Jr., marketing manager,
when introducing the new product,
"suggested also that teachers, salesmen,
and scientists will adopt this audiovisual
tool because of its low cost."
Assuming that voice and major sound
effect recording and reproduction is ade-
quate for medium-sized groups, there is
every reason to anticipate that conveni-
t
New Fairchild sound movie projector
DUCATIONAL ScREEN AND AUDIOVISUAL GuiDE — MaRCH, 1960
UWF Continues Government
Service
The annual contract for printing and
distributing more than 4,000 U.S. gov-
ernment films and filmstrips once more
goes to United World — which has per-
formed this service without a break ever
since 1941. While most of this material
was created originally for specific gov-
ernment purposes, a large portion has
been found highly useful for classroom
and personnel training use. Free cata-
logs are available from UWF Govern-
ment Department.
Automatic Threading
Revere announces its new automatic
threading 8mm projector, 750-watt, 15-
25mm "zoom" lens, $147.50. Now Where's
that self-threading 16mm sound-on-film
projector?
Multiple Prints for Easter Peak
To help religious film libraries meet
the annu.'il peak demand for Lenten
seasonal nubjects. Family Films offers
extra prints, sometimes used, at reduced
cost, with three years to pay. Promo-
tional materials packaged for the use
of the individual church are also avail-
able. "Power of the Resurrection" is the
current seasonal leader. An older film,
"The Road Back," also carries a special
Easter message. Biblical films are also
in top demand at this season.
List of Pre-Recorded Tapes
Hats off to Ampex, whose subsidiary.
United Stereo Tapes, publishes and
keeps current a composite roster of pre-
recorded stereo tapes ranging the whole
gamut of music from classics to boogie.
Current list offers over 350 titles, from
29 sources, at prices ranging from $3.95
to $11.95.
College Tests Go Audio
Pathescope Educational Films advises
that the College Entrance Examination
Board will provide foreign language lis-
tening comprehension tests beginning
March, 1960, for high schools wishing
to use them.
8mm With Superimposed Titles
United Artists Associated claims sec-
ond place in the 8mm entertainment
film market, with distribution through
2000 of the industry's 6000 retail outlets.
Titles are superimposed over picture
footage instead of insert cards as in the
old silent film days. The UAA library
includes Warner's, RKO's and other re-
leases.
Gospel Films' 10th Anniversary
Gospel Films, Muskegon, Michigan,
marks "Ten Years of Ministry" with an
8-page illustrated catalog of its films
and filmstrips, including a number of
National Evangelical Film Foundation
award winners. Since 1955 Gospel Films
153
has been closely associated with Youth
for Christ International and some of its
films are made available without charge
for high-school showing during school
hours.
Dates for Industrial A-V Meet
Herb Rosen advises that new dates
for the 4th Annual Industrial Film and
A-V Exhibition are set at October 10
through 13, in order to avoid clash with
travel time from the Cologne, Germany,
Photokino. This two-week postpone-
ment became advisable because the
dates of the big international fair were
changed. For further information, write
Industrial Exhibitions, Inc., 17 E. 45th
St., New York 17, N. Y.
Beseler Serves ETV
The Beseler Vu-Graph is used for both
front and rear projection by Milwau-
kee's non-commercial educational sta-
tion WMVS in the presentation of low-
budget educational programs. The ace-
tate roll carrying pre-drawn visuals and
the flat plate from which cut-outs and
ad lib drawings are projected provide
economical and effective visualization.
Beseler Vu-Graph Overhead Projector
650,000 Tape Recorders in 1959
The Magnetic Recording Industry As-
sociation reports that 650,000 tape re-
corders, valued at $140,000,000, were pro-
duced in 1959. Forecast for 1960 is an-
other 750,000 machines, valued at $170,-
000,000.
People
Leonard Sims has been named di-
rector of sales promotion by Sam Hersh,
president of Family Films. Sims is a
former U.S. Navy photography C.P.O.
and an active Sunday School superin-
tendent. Leonard Skibitzke, his prede-
cessor in the Family Films' post, has
moved up to assistant sales manager for
the company.
Lt. Col. Christian S. Bauer has been
appointed chief of the Photographic Di-
vision, Headquarters, Air Photographic
and Charting Service, Orlando, Florida.
Col. Bauer, a career officer of 17 years
service, spent several years in advertis-
ing-photography before entering the
service.
L. Byron Cherry has become general
manager of the Ozalid Division of Gen-
eral Aniline and Film Corporation, suc-
ceeding Walter A. Hensel, retired. Mr.
Cherry has previously held high execu-
tive posts with Cinerama, Inc., General
Electric and CBS.
Directory of Sources and Materials
Listed on pages 139-152
AMERICAN OPTICAL, Buffalo 15, N. Y.
AV-ED— 7934 Santa Monica Blvd., Hol-
lywood 46, Calif.
BAILEY Films Inc., 6509 DeLongpre
Ave., Hollywood 28.
BETREAD— Better Reading Program,
Inc.. 230 E. Ohio St., Chicago 11.
BFC — Broadcasting and Film Commis-
sion, National Council of Churches of
Christ in the USA, 475 Riverside Dr.,
New York 27, N. Y.
B&H— Bell & Howell Co., 7100 McCor-
mick Rd., Chicago 45.
BRANDON Fihns Inc., 200 W. 57th St.,
New York 19, N. Y.
BRANDPROD— Brand Products, Inc.,
a/c Madison-Fielding, 39 W. 55th St.,
New York 19, N. Y.
CAR— Carousel Films, Inc., 1501 Broad-
way, Suite 1503, New York 36.
CDCPHS — Communicable Disease Cen-
ter, Public Health Service, P.O. Box
185, Chamblee. Ga.
CENCO— Central Scientific Co., 1700 W.
Irving Park Road, Chicago 13, 111.
CHILPRESS— Children's Press, Inc.,
Jackson Blvd. & Racine, Chicago 7, 111.
CLASEX— Film Classics Exchange, 1977
Vermont Ave., Los Angeles 7, Calif.
CMC — Center for Mass Communication,
1125 Amsterdam Ave., New York 25.
COLREC— Columbia Records, 799
Seventh Ave., New York 19, N. Y.
COLWIL— Colonial Williamsburg, Film
Distr. Office. Williamsburg, Va.
CONTEMPORARY Films, Inc., 267 W.
25th St., New York 1, N. Y.
COOP— Cooperative League of the USA,
343 S. Dearborn St., Chicago 4, 111.
CORONET Films, 65 E. South Water St.,
Chicago 1, 111.
C-W— Churchill-Wexler Fihn Produc-
tions, 801 N. Steward St., Los Angeles
38, Calif.
DAGGETT, Avalon, Productions, 441 N.
Orange Drive, Los Angeles 36, Calif.
DELCOTE, Inc., P. O. Box 1335, Wilm-
ington 88, Delaware
DIPOWER— Diamond Power Specialties
Corp., Electronics Div., Box 415, Lan-
caster, Ohio
DONNLU- Siegel Corp., Jackson, Mich.
DUNCAN— William Ireland Duncan
Films, Western College, Oxford, Ohio
EBF — Encyclopedia Britannica Films,
Inc., 1150 Wilmette Ave., Wilmette, HI.
EYEGATE House, Inc., 146-01 Archer
Ave., Jamaica 35, N. Y.
FA — Film Associates of California, 10521
Santa Monica Blvd., Los Angeles 25,
Calif.
FAIRCHILD Camera and Instrument
Corp., 5 Aerial Way, Syosset, L.L, N.Y.
TFAMILY Films, Inc., 5823 Santa Monica
Blvd., Hollywood 38, Calif.
FELREC— Fellowship of Reconciliation,
Box 271, Nyack, N. Y.
FISH— Marjorie E. Fish, 1723 Oak St.,
Orange Gardens, Kissimmee, Fla.
FOLKWAYS Records and Service
Corp., 117 W. 46th St., New York 36,
N. Y.
FRIENDSHIP Press, 257 Fourth Ave.,
New York 10.
FRITH Films, 1816 N. Highland Ave.,
Hollywood 28, Calif.
GSA— Girl Scouts of the U.S.A., 155 E.
44th St., New York 17, N. Y.
HARRISON, Edward, 1501 Broadway,
New York City
HOLFI— Hollywood Film Enterprises,
6060 Sunset Blvd., Hollywood 28, Calif.
ICF — International Communications
Foundation, 9033 Wilshire Blvd., B
erly Hills, Calif.
IDEAL Pictures, 58 E. South Water
Chicago 1, 111.
IFB: International Film Bureau Inc.,
E. Jackson Blvd., Chicago 4, 111.
IFF: International Film Foundatior
E. 42nd St., New York 17
JAM Handy Organization, 2821 E. Gr:
Blvd.. Detroit 11
KODAK— See Local Dealer.
LABELLE Industries, Inc., Oconoi
woe, Wis.
LOEB — Leon Loeb Associates, 306 Si
St., N. W., Washington 1, D. C.
MBTEMP— Methodist Board of Temp
ance, 100 Maryland Ave., N. E., Wa
ington 2, D. C.
MECOTAPE Division, Modern Electr
ics, 2000 Broadway, San Antonio, T
MESTON'S Travels Inc., 3801 N. Pi
ras. El Paso, Texas
METHODIST Publishing House, 201
Ave. S., Nashville 2, Tenn.
MH— McGraw-Hill Book Co., 330
42nd St., New York 36, N. Y.
MILBREW— Miller Brewing Co., IV
waukee. Wise.
MMM — Minnesota Mining and Manuf
turing Co., 900 Bush St., St. Pau
MOODY Institute of Science, 11'
Santa Monica Blvd., Los Angeles
Calif.
NEUBACHER Productions. 10609 Bn
bury Road, Los Angeles 64
NFBC— National Film Board of Cana
Canada House — Suite 819, 680 Fi
Ave., New York 19. N. Y.
NYTIMES, Office of Educational Acti
ties. 229 West 43rd St., New York
OTTENHEIMER Publishers, 4805 Nels
Ave., Baltimore 15, Md.
PATHE News, Inc., 245 W. 55th
New York 19, N. Y.
RAND McNALLY & Co., Box 7600, C
cago 80, 111.
RECORDAK Div., 415 Madison A\
New York 17, N. Y.
REMBRANDT Fihn Library, 13 E.
St., New York 16
SCOTT— H. H. Scott, Inc., Dept. P, :
Powdermill Rd., Maynard, Mass.
STAN BOW — Stanley Bowmar Co., Tit
12 Cleveland St., Valhalla, N. Y.
STANPBO J— Standard Projector
Equipment Co., 7106 W. Touhy Av
Chicago 31, 111.
SVE: Society for Visual Education Ir
1345 W. Diversey Pkwy.. Chicago
TEXAS— University of Texas, Visual ]
struction Bureau, Austin 12
THORNE Films, Inc., 1707 Hillside Ro:.
Boulder, Colo.
UMICH — University of Michigan, A
Education Center, 4028 Administrati
Bldg., Ann Arbor, Mich,
use— University of Southern Calif(
nia, Dept. of Cinema, University Pa)
Los Angeles 7
UWF— United World Films, 1445 Pa
Ave., New York 29, N. Y.
UWISC — University of Wisconsin, Me
ison. Wise.
WEDBERG and Associates, 4715
Normandie Ave., Los Angeles 37, C
WESTON Woods Studios Inc., Westpo
Conn.
WHIT— Whitney's, 150 Powell St., S'
Francisco 2, Calif.
WOLLENSAK Optical Co., 320 E. 21 S
Chicago 16
ZENITH Radio Corp., 6001 W. Dicke
Ave., Chicago 39. 111.
154
Educational Screen and Audiovisual Guide — March. 19>
f^rauuiUAl. HLADINGnflOi
JCATIONAL SCREEN AND
wy^^So'Ii
eci
0 1960
Q^^OP
UDIOVISUAL
IDE
April, 1%0
Language Lab in a
Chicago high (chool
Special Audio Issue . . .
Foreign Language Correspondence—page 174
Language Lab at M. L T.~page 176
THE QUALITY OF LEADERSHIP
No. 3 in a series of messages to all concerned with better educatiol
oronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Co
■ance Mialaya Israel Iran Syria Turkey Paraguay Argentina Chile Iraq New Zealand De
'land Germany Yugoslavia Burma Thailand Indochina Italy Portugal China Scotland Ce
;uador India iMexlco Netherlands Philippine Islands Liberia Belgian Congo Switzerla
i^oronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Co
Cgypt Algeria Canada Guatemala Honduras El Salvador Nicaragj^/''^«ta ^i<^* PBoiama B
ionduras Cuba Venezuela Colombia The Three Gulanas Uea^jtttmKlkm ^ -alia Belgium .
ikistan Indonesia Sweden France Malaya Israel Iran ^yj^^^^Kmm W Argentina
:;oronet Coronet Coronet Coronet Coronet Coronet ^'^^^'JtK^^^^^^ iki^oronet Co
md Denmark Soviet Union Spain Ireland Germany Yugp^^^^^KjS^^ ^^^J^ndochlna
China Scotland Ceylon Jaiiar Jordan Ecuador India >■■ ^^^^^k^jaWPBappine Is!
>ongo Switzerland Norway Austria Egypt Algeria Cam^P ^^^^K '^'^ Salvad
Coronet Coronet Coronet Coronet Coronet Coronet <^<3^^^H J^^^^^^B fronet Coi
:a. Panama Brazil Uruguay British Honduras Cuba VeSb''mP§|||HH^ .iree Gula
jstralla Belgium England Greece Pakistan Indonesia sHjjk ^^^^^ j srael Ira
iragimy Argentina Chile Iraq New Zealand Denmark Sovi^fc^ f^^Hp ^^^^ German:
Coronet Coronet Coronet Coronet Coronet Coronet Coronet^i||^^jP^iiet Coronet Co
illand Indochina Italy Portugal China Scotland Ceylon Japan ooroan Ecixador India M^
Ine Islands Liberia Belgian Congo Switzerland Norway Austria Egypt Algeria Canada
El Salvador Nicaragua Costa Rica Panama Brazil Uriiguay British Honduras Cuba Ve
Coronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Co:
The Three Guianas West Indies Australia Belgiimi England Greece Pakistan Indonesia
ilaya Israel Iran Syria Turkey Paraguay Argentina Chile Iraq New Zealand Denmark S(
?land Germany Yugoslavia B\irma Thailand Indochina Italy Portugal China Scotland Ce;
::oronet CoronA Coronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Co;
:uador India «^ico NetherlKids Philippine Islands Liberia Belgian Congo Switzerla;
Cgypt Algeria ■HfejjjIMi^f^^uA.a Honduras El Salvador Nicaragua Costa Kica Panama B:
" • ^^^ - ^^^^ • • "" ^ Three Gulanas West Indies Australia Belgium '
net Coronet Coronet Coronet Coronet Coronet Co.
ya Israel Iran Syria Turkey Paraguay Argentina t
jnd Germany Yugoslavia Burma Thailand Indochina
n Ecuador India Mexico Netherlands Philippine Is!
ru Coronet Coronet Coronet Coronet Coronet Coronet Coi
■la Egypt Algeria Canada Gviatemala Honduras El Salvad<
y British Honduras Cuba Venezuela Colombia The Three Gula*
Pakisl^ Indonesia Sweden France Malaya Israel Iran Syriat
Coronet Xoronet Coronet Coronet Coronet Coronet Coronet Co«
Ionduras Cub
-oronet Corone
'kistan Indone
China Scotlan<
;oronet Coronet
;ongo Switzerland
.'a Panama Brazil
a Belgium Engl-*"^
"oronet Coron"
^r^
Argentina Ch^e Iraq NS^Zealand Denmark Soviet Union Spain Ireland Germany YugosJ
Indochina Ttaly Portugal^hina Scotland Ceylon Japan Jordan Ecuador India Mexico II
Ine Islands Liberia Belgian Congo Switzerland Norway Austria Egypt Algeria Canada (
:;oronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Coronet Coi
The World is Our Stage
Regularly, for more than twenty years, Coronet Films has sent
skilled camera crews throughout the world whenever the subject
of an educational motion picture requires authentic film footage.
This long term program of "shooting on location" has con-
tributed to Coronet's unparalleled reputation for accurate, rich-
in-content films . . . and created in them the special quality of
authenticity so essential to capturing interest and converting it
to enthusiasm for more learning.
Films on geography, history, world literature, foreign languages,
art and music appreciation are among the regular assignments
being performed by camera crews in the more than 60 countries
shown . . . some located permanently, others on regular shooting
schedules. Every continent except Antarctica has been at least
temporarily "home" for a Coronet camera crew.
The authentic, "on location" scenes in more than 150 Coronet
films bring students closer to their subject matter than do other
teaching aids— another important element that gives to Coronet
Films its quality of leadership.
This booklet is yours! Send for it today.'
It tells the complete story of Coronet creative
quality in its library of more than 900 educa
tional films
THE i
QUALITY I
OF I
LEADERSHIP |
FILMS p
CORONET films;
To illunninate all facets of learning
CORONET BUILtDING CHrCAGO 1.
k ith the Authors
Bciiiard T. Hanley is AV director
Central School District 11, Cen-
icac-h, X. Y., and a member of the
I ird of the Long Island Audio Visu-
( louncii. Previously he was AV
1(1 of a school system in Indiana.
I'lizabeth M. Grimes is head of the
story department at Glen Ridge
uli School, Glen Ridge, N. J. She
IS an MA from Columbia Univer-
t\ ]]i history, has traveled extensive-
III Europe.
Ilarr\ J. Skornia is executive di-
( t(ii- of the National Association of
iliicational Broadcasters, and is a
itionally-known figure in the field of
I'lio and television education.
liiseph R. Applegate is a member
the department of modem Ian-
nises at Massachusetts Institute of
1 ( linology, works also in the school's
I I Ironies research laboratory.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
•■':i C. REED, Editor. JAMES R. CUMMINGS, Man-
Editor. WILLIAM S. HOCKMAN, Editor for the
Fiold. I. C. LARSON and CAROLYN GUSS,
for Film Evoluotions. MAX U. BIIDERSEE,
for the Audio Field. IRENE F. CYPHER, editor
! New Filmstrips. PHILLIP LEWIS, Technical
WILLIAM F. KRUSE, Trade and Public
BUSINESS STAFF
S. GILLETTE, Publisher. MARIE C. GREENE,
ILLIAM LEWIN, Asiociote Publishers. THEA H.
-VDEN, Business Manoger, OLIVE R. TRACY,
■Ion Manager, PATRICK A. PHIIIPPI, Clrcu-
Promolion. WILMA WIDDICOMBE, Adver-
Production Manager.
Advertising Representatives
AM LEWIN, 10 Brainerd Rood, Summit, N. J.
•ilview 3-3042)
AM F. KRUSE, 2000 Lincoln Pork West BIdg..
ago 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
vmES W. BROWN, School of Education, Son Joie
State College, California
DGAR DALE, ttead. Curriculum Division, Bureau ot
Educational Research, Ohio State University,
Columbus
MO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
>AROARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los Angelei
City Schools, Los Angeles, Colifornia
'' H. DURR, Supervisor, Bureau of Teaching Mo-
terials, Stote Board of Education, Richmond,
Virginia
HARLES F. HOBAN, Institute for Cooperative Re
search. University of Pennsylvania, Philodelphio
MILY S. JONES, Executive Secretary, Educational
Film Library Association, New York City
. EDGAR LANE, supervisor. Instructional Moteriali
Department, Board of Public Instruction, Dade
County, Florida
DEAN McClUSKY, Professor of Education, Head
of Audio-Visuol Educotion, University Exten-
sion, University of California at Los Angeles
EERLEY REID, U. S. Office of Education, NalionoP
Defense Educotion Act, Washington
MARIES F. SCHULLER, Director, Audio-Visual Can-
ter, Michigon State College, East Lonslng,
Michigan
RNEST TIEMANN, Director, Visual InstrucJion Bu-
reau, Associate Professor, Division of Exten
sion. The University of Texas, Austin
lON WHITE, Executive Vice President, Notionol
Audio-Visual Association, Fairfax, Virglnlo
EDUCATIONAL SCREEN AND
AUDIOVISUAL
GUIDE
April, 1960 Volume 39, Number 4, Whole Number 384
EDITORIAL
172 Visual Without Audio
ARTICLES
174 Foreign Language Tapes Bernard T. Hanley
176 New Lab for M.I.T. Joseph R. Applegate
179 The Voice of Silence Harry J. Skornia
180 Interviews by Telephone Elizabeth M. Grimes
DEPARTMENTS AND FEATURES
159 With the Authors
164 News
166
183
186
188
190
193
194
202
205
206
207
Calendar
Audio Max U. Bildersee
Filmstrips Irene Cypher
AV in the Church Field Williajn S. Hockman
Film Evaluations L. C. Larsen, Carolyn Guss
New Equipment and Materials
Trade Directory for the AV Field
Helpful Rooks
Trade News
Directory of Sources
Index to Advertisers
ATIONAL
^■ite
Founded in 1922 by Nelson L. Greene
BUSINESS & EDITORIAL ADDRESS: EDU-
CATIONAL SCREEN & AUDIO-VISUAL
GUIDE. 2000 Lincoln Park West Bldg., Chi-
cago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm vol-
umes, write University Microfilms, Ann Ar-
bor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or
equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-
American — 50 cents extra per year. Other
foreign — $1 extra per year. Single copy — 45
cents. Special August Blue Book issue— $1-00.
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to become effective.
Ml MBtl
VlSUAJBfA
EDUCATIONAL SCREEN & AUDIO-VISTJAL
GUIDE is published monthly by Educational
Screen, Inc. Publication office, Louisville,
Kentucky. Business and Editorial Office, 1000
Lincoln Park West BuUding, Chicago 14, Illi-
nois. Printed in the U. S. A. Entered aj
second-class matter November, 1958, at th*
post office at Louisville, Kentucky, under the
Act of March 3, 1879.
ADDRESS ALL MAIL (Subscriptions, Change
of Address, Forms 3579) to: 2000 Lincoln Park
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postage paid at Louisville, Kentucky.
ENTIRE ISSUE COPYKIGHT 1959 BT
THE EDUCATIONAL SCBEEN, INC.
DUCATIONAL ScREEN AND AUDIOVISUAL GuiDE — APRIL, 1960
159
HOW TO TEACH MORE
EFFECTIVELY WITH AN
OVERHEAD TBMSPARENCil
PROJECTOR
An important visual aids primer -- clip and save h
As a person who uses and is often called upon to advise
in the selection of visual aids equipment, it is essential
that you become familiar with the many advantages of over-
head projection techniques — how it can make your teaching
even more effective, how it helps the student to grasp and to
retain ideas, how it increases the scope of your subject matter.
For many teachers the prime ad-
vantage of the overhead transparency
projector is the fact that it is the
only type of projection equipment
that is designed to be operated in
broad dayhght. The ordinary class-
room becomes a theater without turn-
ing out the lights or drawing the
shades. Of course, you must have a
projector that provides the maximum
screen light required to retain detail
and color. Projection Optics' Trans-
paque Jr., for instance, provides up
to three times more light on the
screen than any other projector of
its type. Transpaque Jr.'s exclusive
optical system has completely elimi-
nated a serious overhead projection
problem — the distracting rings that
have always appeared on the screen.
Up-Front Projection
With this teaching tool, both you
and the projector are at the head of
the class. As you teach, you face your
students. You can gauge their re-
actions, spot questions immediately;
students can take notes and you can
refer to yours. Remember, the lights
are on! In short, with the Trans-
paque Jr. you retain all the advan-
tages of a classroom environment.
The very small profile of Trans-
paque Jr., especially the projection
head, makes every seat usable. There
is nothing obstructing your view of
the class. Every student is able to
see both you and the screen. The
more compact Transpaque Jr. is also
easily portable.
Superimpose transparency over
transparency, building a progressive
story before the eyes of your class.
Transpaque Jr. retains the brilliance
TRANSPAQUE OPTICAL
SYSTEM
and color even through multi-colored
overlays. Each transparency has a
large 10" x 10" format. You can
tailor-make them yourself, simply
and inexpensively. You can buy them
already prepared, covering a multi-
tude of subjects.
Write As You Speak
To create large screen images of
your notes or ideas, just write in
your normal size script on a trans-
parency. It is projected as you write,
just behind you on the screen. Yoi
can draw lines, write clarifying re
marks, circle areas of special interest
Your individual technique is as un
limited as your own imagination
There is no squeaky chalk or tiresomi
blackboard work. Use the roll o
transparent film. Write on it an(
roll it away for a continuous suppl;
of clean writing surface.
Transpaque Jr. is UL-CSA ap
proved. It is easy to operate ano
trouble-free. For a free demom
stration or additional informatiom
write to
Projection Optics Co., Inc.
276 Eleventh Avenue
East Orange, New Jersey
In Canada, Anglophoto, Ltd., 88(
Champagneur Ave., Montreal, Quebec
160
Educational Screen and Audiovisual Guide — Aprii,, 196(1
ANOTHER WAV KA
SERVES
EDUCATION
THROUGH
flfCTRONICS
^^^MISTRY
* student-proof operation, yet their "Tri-Coustic" Speaker
[Systems reproduce sound with high fideUty reaUsm.
RCA Stereo Cartridge Tape Recorder operates with
Dush-button ease. Cartridges snap into place instantly,
i-eady to play or record stereo or monaural sound.
vVith RCA Language Laboratories, a spoken as well as
itvritten language is learned. Tape recorded lessons that
alk stimulate student interest and breathe new life
nto foreign languages.
Ilonsider any subject in your current curriculum. Your
rlCA Audio-Visual Dealer can show you exactly the
\udio-Visual Aid which makes it easier to teach,
Jasier to understand. Look in your Classified Directory
inder "Motion Picture Equipment and Supplies."
Mow's a good time to call ... or write us for informa-
;ive literature.
*Rigid endurance standards have been set for RCA "LIFE-
TESTED" Projectors. Individual components as well as
finished projectors are subjected to continuous testing to
evaluate the durability and efficiency of all operating parts.
"LIFE-TESTED" at RCA means better, more reliable per-
formance from RCA Projectors.
(left to right) Junior Projector; Porto-Arc Projector;
■'Scholastic" Portable Record Player; Senior Projector"
Language Laboratory Components; Stereo Cartridge
Tape Recorder.
mk(i)S
RADIO CORPORATION of AMERICA
AUDIO-VISUAL PRODUCTS • CAMDEN 2, N. J.
;dlcatio.\al Screkn and Aldiomsl'al Glide — April, 1960
163
News
people
organizations
\
events
Audiences To Contribute at
EFLA Film Festival
EFLA's second annual American
Film Festival, convening April 20-23
in New York City, will feature not
only 250 of the best and most interest-
ing 16mm films and filmstrips recently
released, but also 34 of the best and
most interesting audiences ever as-
sembled. Immediately after the blue
ribbon juries have marked their ballots
at the end of each of the 34 competi-
tive screenings on the festival sched-
ule, the audiences will take over in
wide-open discussions with producers,
distributors, film program directors
and subject-area specialists.
^M TALK lf*i> r«M icailN
^gj TTPCWRITTEN MESSAGES
^3 RA0IO-MAT SLIDES
^» ACCIM MO IVHtltUIl
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Regular size 3Vix4 or the
Sold by Audio ■ Visual,
Supply Dealers. For FRE
RADIO-MAT SLIDE (
Tt7 Oakridga Blvd., Da
New DupUx 2x2.
Photo & Thoatra
E SAMPLE write—
:0., Dept. V,
ytono B«ach, Flo.
A highlight of the 1960 festival is
an evening symposium at which EFLA
will invite festival registrants to "Meet
the Film-Makers"— a group of first
rank ijroducers, including some of last
year's Blue Ribbon winners, who have
done work of particular distinction in
the AV field. These film-makers will
lead a formal discussion on 16mm film
and filmstrip projects, problems and
prospects and have also consented to
meet the guests in informal parleys at
this and other festival sessions.
Persons attending the Festival will
have an unparallelled opportunity, it
is said, to see many carefully selected
films and filmstrips in every area, from
such festival competition categories
as "Science— History, Background, and
Incentive" to "Film As Art"; "PubUc
Relations— Adult, Community, or Na-
tional Non - Profit Organizations";
"Safety and First Aid"; or the religious
films on "Doctrinal and Denomina-
tional Subjects"— all notable for es-
pecially large numbers of entries sub-
mitted this year.
Applications for festival jury assign-
ments, details of the program and
other information on the festival mav
The Blue Ribbon award trophy of i j
American Film Festival.
be obtained from EFLA, 250 W<
57th Street, New York 19, N. Y.
USDA Reports Showings to
Audience of 106 Million
The Motion Picture Service anni
AUDIO-VISUAL INSTRUCTION
By James W. Brown and Richard B. Lewis, both of San Jose State
College; and Fred F. Harcleroad, Alameda State College
554 Pages, $7.95
This text on audiovisual methods provides concrete, practical information on the use
of instructional materials to plan and carry out learning activities. Examples of use
have been drawn from all subject fields, from kindergarten through college. It is the
first audiovisual text to use on Inventive and stimulating format in which profuse illus-
trations are correlated with the text. Emphasis throughout is on the principle that
learning is most effective when materials are integrated with instruction. A-V Instruc-
tional Materials Manual, $3.50. Teacher's Guide, Free.
Send for Your On-Approval Copy
McGRAW-HILL BOOK COMPANY, INC.
330 West 42nd St. New York 36, N. Y.
164
Educational Screen and Aldiovisual Guide — April, \9(
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Savings Bonds for 2nd and 3rd prizes, Viewlex Projec-
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NAME_
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CITY
ZONE_
_STATE_
DLCATIONAL ScREEN AND AUDIOVISUAL GuiDE — ApRIL, 1960
165
... FOR HIGH QUALITY AND LASTING ECONOMY
It is a recorder that meets the most exacting sound-quality require-
ments. And because the Ampex's long, trouble-free life means true
economy, it is one of the best equipment investments your school or
district can make.
One Ampex 351 can do all the high quality recording jobs for the
school : original teaching tapes, language master tapes, recordings
for speech evaluation and correction, rehearsal assistance for band
and orchestra, and any tapes that will be duplicated for distribution
to other schools.
Inevitably the Ampex also becomes the school's one heavy-duty
"workhorse" giving far more hours of service than any of the school's
other recorders. Why? Because the Ampex can give continuous
year-round service with minimum maintenance.
These are the same qualities that have firmly established the Ampex
351 as first choice of broadcasters and professional recording studios
— and of knowledgeable educators interested in producing tape
masters to high standards.
The use of professional recorders in education has been documented
in a new brochure which this coupon below makes available to you.
Ampex
AUDIO PRODUCTS DIVISION
AMPEX PROFESSIONAL PRODUCTS CO.
934 Charter Street • Redwood City, California
Please send me your analytical study: Master Recorders in Education
NAME:.
-SCHOOL OR ORGANIZATION_
Calendar
April 10-13— Calf iornia Association
Secondary School Administratoi
Santa Monica, Calif.
April I9-22-National Catholic Ed
cation Association, Chicago.
April 20-23-EFLA, American Fil
Festival, New York, N. Y.
April 24-28-National School Boar,
Association, Chicago.
May 2-6— American Society of Trail
ing Directors, St. Louis, Mo.
May 4-7— Annual meeting, histitu
for Education by Radio and Tel'
vision, Columbus, Ohio.
June 26-July 1— National Educatic
Association, Los Angeles.
July 30— August 4— National Institu
for AV Selling, Bloomington, Im
August 6-9— National Audio - Visu
Convention, Chicago.
August 17-23 — International Relig
ous Executive Consultation, Bou
der, Colo.
film distribution report reveals tiia
in the last fiscal year, U. S. Depar
ment of Agriculture films were seen b
an audience of 106 million person
ADDRESS^
_CITy AND STATE_
EXCEPTIONAL REAR SCREEN
FOR DAYLIGHT USE
LENSCREEN Panel Materials of Glass «
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Screen Installation
• Adapts to your projector
• Eliminates room darkening
• Conceals projection equipment
• Facilitates learning
Complete clioice of rear screen equipmei
including portable screens for classroor
auditorium, the T-V Studio. Many mo<
em, effective uses.
Send for Kit of A-V Ideas
POLACOAT, INC
9710 Conklin Rook
Blue Ash, Ohio
166
Educational Screen and Audiovisual Guide — Aprw., 1%(
bcRAtic indeed
^
I.. and in need!
The name of RHEEM CALIFONE stands out in the
development of audio visual equipment with its singular
devotion to current problems in the field of learning
and its ideals. It is in education's advanced concepts
that RHEEM CALIFONE has dedicated the sum of its
forces in offering the tools of learning to provide mass
education with the time proven effectiveness of
individualized training.
LANGUAGE
LABORATORIES
PHONOGRAPHS, M
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TEACHING DEVICES
APE RECORDERS
To keep up with the most modern advances in teaching
methods, it will be to your advantage to indicate your
fields of interest on the coupon below. Mail it to us and
we will send you our most current literature.
i
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ease send me information as checked.
LITERATURE DEMONSTRATION
D D
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IGUAGE LABORATORIES
PHONOS, TRANSCRIPTION PLAYERS
TAPE RECORDERS
AUTOMATED TEACHING DEVICES
Name (& Title).
School—
flHHBf School- —
J^^^^^B Address
Address Dept. ES>4 for prompt attention.
Idi'cational Screen and Audiovisual Guide — April, 1960
167
Charlie
the Destroyer
^VHAT'S GOING ON HERE?
Why, Charlie the Destroyer is trying to rip the tape,
but he can't because LEVOLOR plastic tape is re-en-
forced two ways. Take a plastic fabric, impregnate
this under pressure with more plastic, and you have
LEVOLOR two-way re-enforced tape, a tape to re-
sist the efforts of the most mischievous student in
the school.
Information that insures the best installation pos-
sible is a service all LEVOLOR representatives will
give you. They will submit a prospectus covering
every detail of your Venetian Blind installation— help
with the specifications and make a final inspection
after the blinds are installed. It is a service that guar-
antees good specifications and good Venetian Blinds.
VENETIAN BLINDS
AUDIO-VISUAL CONVENTIONAL SKYLIGHT
168
Levolor Lorentzen, Inc., 720 Monroe St., Hoboken, N. J.
Educational Screen and Audiovisual Guide — April, I960
DA VI Convention Draws Cheers
More than 2,500 (the figure is un-
it icial at the time of this writing)
luliovisual teachers and speciahsts
.ithered in Cincinnati from February
') to March 4 at the annual conven-
of the Department of Audio-
lud Instruction, NEA.
this crowd, which jammed hotel
(inidors and swelled the hearts of
H\"I officials, listened in on discus-
^ ranging from use of the new
I ling machines to the status of
s\ equipment in international educa-
idii. And they ranged through ex-
iiliits and displays acknowledged al-
Mjst unanimously as the "best ever."
( )pening the first general session on
.laith 1, Dr. Ernest O. Melby, pro-
1 ssor of education, Michigan State
!ii\ersity, delivered the keynote ad-
lic ss, "Focus on Vision," in which he
inned the educational system of the
I It lire and posed some questions for
((legates to puzzle over in follow-up
!is( iKs.sion sessions.
I eaching machines, one of the cur-
( lit controversial issues in education,
\ .IS the subject of a session conducted
i\ Dr. A. A. Lumsdaine, program di-
i( tor, training and education, Ameri-
,111 Institute for Research, in Pitts-
Muijh. Pa.
Other sessions covered language
.il)s, the National Defense Act of
^)5S, teacher education, school build-
ii!4 design, production and research.
)tlier general session speakers include
.lull top-ranking educators as Dr.
nliii E. Ivey, president of Learning
lesources Institute, New York City,
vlio alerted delegates to the progress
unl trends in communication, particu-
.11 K that of television and its implica-
COMMAND
THEIR ATTENTION
In your Vacation Bible School they
will SEE what you're SAYING with
motion pictures — tools that leach
them more.
Family Films visualize the message
of Christ for personal Christian living
— and with Bible stories.
Appealing to children — to make
your VBS the best ever!
Complete utiiization guides aveilable for
the molt effective use
Top DAVI officers, from left: Walter S. Bell, immediate past president ; .Dr. James D.
Finn, president; Dr. Ernest Tiemann, president-elect; Clyde K. Miller, vice president.
tlons for the educational field, and Dr.
Edgar Dale, professor of education at
Ohio State University, who gave dele-
gates a broad view of the international
picture in "Avenues of International
Cooperation of the New Educational
Media Field."
Finn Named to Head DAVI
The new president of DAVI is
Dr. James D. Finn, professor of edu-
cation at the University of Southern
California. In the following statement,
prepared exclusively for Educational
i
OPTIVOX
PORTABLE EASEL
ftie newest ttiing lor visual aid is this lightweight, portable
Optivox easel. 29" x 39'/2" steel board finished in "rite-
on" green, adaptable for ctialk, charts, or magnets. Alumi-
num legs fold to convert from 70" floor easel to table
model. Net weight, 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Only $44.95
Carrying case and lamp fixture are extra equipment.
PIXMOBILE
PROJECTION TABLE
li^i
Save time . . . save storage space. Prepare
your visual presentation in advance on the
portable Piimobile. roll it in, show it, store
your equipment on it. Sponge rubber top,
large enough for both movie and slide pro-
jector. Has 4" wheels, equipped with brakes
that hold on incline. Vibrationless Several
models and heights 42" tahit only S32.95.
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS WICHITA, KANSAS
Edlcational Screen and Audiovisual Guide — April, I960
169
Demonstration of Teaching IVIethods
Facilitated by Closed-Circuit TV
Educators are well acquainted with
the methods of instructing student
teachers: actual visitation to elemen-
tary classrooms and observation of
model classrooms from balconies
equipped with one-way glass parti-
tions. While both methods have ad-
vantages, there are also certain limita-
tions or objections to each. Classroom
visitations are distracting to elemen-
tary pupils and their teachers. Model
classrooms with mezzanine observa-
tion points are very costly to con-
struct, and also limit the area for
observation.
Many colleges of teacher education
are overcoming the basic problems of
classroom observation through the
use of Dage television systems. While
the physical layout of educational
buildings will determine to some ex-
tent the type of equipment and system
to be used, the one as diagrammed
above is symbolic.
Dage cameras cover the entire
classroom area. Each of the cameras
can be remotely controlled from the
observation room. In this room stu-
dent teachers and their instructor ob-
serve the demonstration teaching on
television receivers. Thus observation
and interpretative discussion can go
on without distracting classroom
procedures.
As a pioneer in the field of ETY,
Dage Television has worked closely
with educators to develop a wide
range of systems and equipment for
educational purposes. The teacher
training system is but one example.
Each institutional requirement is
treated as a special installation with
the equipment system being cus-
tomized to meet local need.
When considering your require-
ments for closed-circuit ETV, request
the consultation of a Dage representa-
tive. He is well qualified to discuss and
advise on all phases of ETV. Write for
complete information about Dage
television cameras and systems for
every educational purpose. No obli-
gation, of course.
fmE
DAGE TELEVISION DIVISION
Thompson Ramo WooUridge Inc.
2604 W. 10th Street, Michigan City, Indiana
Export Representative — Roclie jnternationo! Corp., 13 E. 40th St., New York 16, New York
Screen and Audiovisual Guide, D
Finn presents some of his thouyli
on American education and the m
DAVI will play in it.
"The audiovisual field today is i
fervescent, changing, growing, evnl'
ing, and is moving into what is, w iti
out doubt, its 'golden decade'. Instru
tional technology— the use of comnn
nication devices and materials of ,i
kinds such as television, teaching m
chines, films, tapes— and language lal
oratories will be used increasingly t
improve the quality of instruction i
American education and to make tli
teacher a true professional.
"In a sense, the old cry from Worl
War II, "give us the tools and we wi
do the job!" is being answered for th'
first time in American education. I ■
the next ten years inventions, improvt
ments upon older devices and whol
instructional systems will be mad
available to the teaching profession i
quantity and (juality never befor
dreamed of. With tliese devices wij
go new materials of all kinds.
"The role of DAVI is clear in thi
coming decade. We must exercis
great leadership in order to insure tha
these materials and devices will h>
used properly to further the educatioi
of human beings by human teachers.
"FIBERBILT" CASES
"THEY LAST INDEFINITELY"
Equipped with steel corners, steel card
liolder and heavy web straps.
Only original Fiberbilt Cases bear this
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Your Assurance
of "flnett Quality"
For 16nim Film —
400' to 3000' Reels
Sold by All Leading Dealers
170
Educational Screen and Audiovisual Guide — April, 196(
Camera Notes at the Convention
"Will you regard this convention as time well spent?"
Joe Eiihiinks, supervisor, Laurens County Schools,
Dublin, Ga.:
Yes, it's wonderful. This is my first one, and I
certainly haven't seen any bad features. 1 hke
especially the exchange of ideas, meeting fellow
.\\ people, and the fine display of equipment
and materials.
Eleanor Kaltnan, examiner, Cincinnati School
Board:
It seems to be doing what it's designed to do—
get the people to meet each other, spread new
ideas, hear authorities on various topics, and show
new equipment. I've just finished an AV course
at the University of Cincinnati, and I think all
tliis equipment is fascinating.
Carhjk Frederick, audiovisual coordinator, Nap-
panee High School, Nappanee, Ind.:
I'm impressed, and I'm taking alot of ideas
home. But I'm disturbed about one thing: there is
not enough interest shown in the actual audio-
visual classroom problems of the small school.
There is much time given to high level adminis-
trative discussions, but I think DAVI could profit
by getting down to the grass roots more than they
are doing.
Ed Minor, instructor, Florida A<bM University,
Tallahassee:
I used to teach graphic arts at Indiana Uni-
versity and feel especially close to the progress
being made in equipment. The convention talks
and exhibits continue to get better, and I have
taken a lot of worthwhile notes in the things
I've seen and heard.
£. B. Nowicki, (r.), head of audiovisual training,
and Robert R. Pomeroij, both of the U. S. Navy
training device center. Port Washington, N. Y.:
There is a lot new here in the exhibits that are
being shown, especially in teaching machines. The
meetings have been good. These, plus the con-
tacts we make, give us a chance to see what the
other service training areas are using in the way
of techniques, budgets, and so forth.
Educational Screen and Audiovisual Guide — ^Aprbl, 1960
TRIUMPHS
TLC . . . Tender, loving care from a tape
recorder? It isn't unheard of. One boy
approached learning with fear and hesita-
tion because the idea had been drummed
into him that his oral reading was poor.
A school social worker, realizing that his
reading was not really deficient, had him
record a story. When he heard it played
back, he gained some of the reassurance
that comes from warm, gentle guidance.
CROWD . . . Teachers with overloaded
classes have solved some of their problems
with a two-platoon system involving tape
recorders. 'They record questions for a
quiz or routine instruction and play the
tape for one section of the class while
giving close attention to another section.
TOUGH JOB . . . Few jobs in education are
easy, and tapes used for instruction must
be as durable as the teachers who use
them. New "SCOTCH" BRAND No. 311
Tape with TENZAR backing is extra-
tough. It's designed to withstand abuse
resulting from constant handling— can be
erased and re-recorded time and again on
any kind of recorder.
BLANK . . . Lower grade teachers can
ease their fear of pupils forgetting lines
in plays and assemblies by using tape.
The children pre-record the lines, which
are played on the PA system during the
performance. Pupils simply act out their
roles, mouthing the words.
FREE ... 99 Tape Recording Terms, an
interesting, descriptive booklet, is yours
free by writing Magnetic Products Divi-
sion, Dept. MCG-40, 3M Company, 900
Bush Ave., St. Paul 6, Minn.
"SCOTCH" BRAND
MAGNETIC TAPES
M"
' M'"'"« *"• M'
"SCOTCH" ii ■ r«giitef»<l Itiihmirk ol Die IM Co.. SI. Paul 6, Minn.
171
editorial
Visual
Without
Audio
Paul C Reed
The April issue of Educational Screen and Audiovisual Guia
traditionally gives special emphasis to the "audio" in "audiovisual
On a recent school holiday, while thinking about this, we thumbe
tlirough the pages of Volume XIV. That was 1935's volume an
there was no "audio" in the title. It was "Education Screen combine ;
with Visual Instruction News."
Ellsworth Dent, secretary of The Department of Visual
Instruction of the N. E. A. reported that the winter con-
ference in Atlantic City had been "small but fruitful."
A news note headlined that a "Pennsylvania High School
Successfully Uses Talking Pictures."
Most every month Erpi Picture Consultants announced
new talking pictures. Over a hundred films in nine cate-
gories had been produced.
Eastman Kodak Company announced over 200 silent filn
from their Teaching Films division.
In an article on "Trends in Visual-Sensory Instruction,"
Dean McClusky saw the most pressing issue as "whetha
or not money for equipment should be invested in silefl
or sound projectors." He perceived "the development
a critical attitude among school people toward the quality
of visual aids," and a concern among teachers that "robot
instruction will supplant the person of the teacher."
RCA announced the first amateur sound camera.
Victor Animatograph celebrated its 25th anniversary.
SVE sold its "latest improved Model D Picturol Propjector
for $38.50 complete with carrying case."
The discovery of the Eastman Kodachrome process for
color movies was heralded editorially.
Edgar Dale, in discussing a plan for a proposed American
Film Institute, believed that "the motion picture and allied
visual and sensory aids have a vast unrealized contribution
to make to American education."
Dunn and Schneider reported in detail on the visual ma-
terials centers in states.
One speaker at the winter meeting spoke on "The Use of
Visual and Aural Aids in the Teaching of Literature in
the High School."
A teacher wrote, "Since the coming of sound and talking
pictures in the theaters, the novelty of motion pictures
in the classroom has worn off rapidly."
A brief note told about "a pioneer demonstration in visual-
radio instruction in art" in Philadelphia. Still pictures were
projected in classrooms in synchronization with a radio
program.
That was 1935, and two things strike us from this excursion back
to the visual instruction world of 25 years ago. First. What causes
tiie tremendous lag? Why have we made so little progress? Prac-
tically all we know and say about visual instruction was said years
ago.
Second. Where was the term "audio" 25 years ago? You don't find
"audio" or "audiovisual" anywhere in the 308 pages of Volume XIV.
The audio components are there. Sound pictures, radio, television,
everything but tape recording. But audio had not yet been tied
verbally to visual. Maybe that's what was holding things back!
Next time there's a coincident of a school holiday and a reminis-
cent mood, we'll have to try to find when "audio" first appeared
in the pages of Educational Screen. Or can someone tell us?
172
Educational Screen and Audiovisual Guide — April, I960
At the new Kaibab Elementary School, Scottsdale, Arizona, selected by A.A.S.A. for its
exhibit of outstanding school designs, Mr. Marvin Osborn, Audio-Visual Director says:
*In operation 75% of the school day, these Kodak
Pageant Projectors just keep running... without fail!**
"Once-a-year checkups seem to be all they need to
keep them operating the way we hke, with no break-
downs, no disruptions of classroom order.
"Projection Club, 6th, 7th and 8th grade students
handle showings. They catch on fast to the Pageant's
simple operation."
Stresses on audio-visual equipment are extraordi-
nary, even in normal use. Constant usage, hard usage,
and usage by many different people mean that pro-
jection equipment must be built specifically for Audio-
Visual work, if it is to endure.
That's the way we have constructed Kodak Pageant
Projectors. First, to be sturdy . . . with quality sound
and screen image for all types of A-V usage. Then, to
be simply operated . . . even by children. Finally, to
be easily maintained . . . with only occasional checkup.
Kodak Pageant Projectors are sold through Kodak
Audio-Visual dealers, who will demonstrate at your
convenience. Or, you can write for Bulletin V3-22; no
obligation, of course.
Kodak Pageant Projector^ EASTMAN KODAK COMPANY, Dept. 8-V. Rochester 4. N.Y.
K.DUCATIONAL ScREEN AND AUDIOVISUAL GuiDE ApRIL, 1960
173
v^''
y^
1^
Student tapes take
foreign language
correspondence
to other areas,
to other states,
to foreign countries
by Bernard T. Hanley
4,
^
174
The casual comment of a student starttil
ball rolling. It was an idea of using student- 1-
tape recordings in a foreign language as a nit
od of student-correspondence.
For some time we had been experimcni
with tape recorders in an effort to cKh
whether a language laboratory would Ix
worthwhile item to install in our schools. \\ I
working with the first unit of such a laborato
a student made a remark which provoked t
whole train of thought leading to students' inl
school foreign language tape recordings. ^\ 1
asked whether he would like to have his .sc
made French tape played so that his fell(
students could hear what he himself had In
hearing through his earphones, the studi i
reply was: "No! they will notice all my mistak
I'd work harder and make a better tape il
knew from the beginning that they were gni
to listen to it."
There was the beginning of the idea ... if ft
low students could stimulate a student to wo
harder and more attentively, why wouldn't soir
one with whom he corresponded be an equal
efficient stimulus. As the idea germinated, rao
and more possibilities seemed to evolve. He
was the chance for students in one part of t)
country to talk with students in another. If,
their conversing, they were to use a foreign la '
guage which each was trying to learn, a doub
purpose eould be served. Most desirable of a
as all teachers would recognize, was the stimul
tion to self-activity, motivation to mastery, ar
the "pursuit of excellence" in the use of t\
foreign language. This was an efficient studei
challenge.
The students in the French and Spanish classt
were asked, "Would you like to talk with othf
teenagers about the things that you are doin
in school, about your dances, your basketba
games, your various activities? Would you lik
to do this in the language you are studying an
to receive an answer in the .same language:
At first they were skeptical. Would it work? IIo\
would we do it? Do we have time? How d
we know that they will answer? I had ahead
contacted teachers in other cities and thes
teachers were confident their own students woul
be interested. With this assurance a small group
decided to give the idea a chance.
Students of the French class were the firs
to try. They decided, first, to write in Englisl
what they intended to say; second, to put it ii
grammatically correct French; third, to practici
reading aloud, and finally to record it on tape
In the actual recording, a girl acted as th(
moderator. She introduced herself and the vari
ous students taking part. Each student told i
little about himself, his family, his father's oc-
cupation, the various industries in the area oi
similar items of personal interest to students
As an added feature for the opening and closing
Educational Screen and Audiovisual Guide — April, 196C
t the recording, a student brought a record of
.( Marseillaise. While the tape was being pro-
uced, we opened with this record. Having
lined the final section of the record, we held it
iitil the last student was speaking; then by
lading in" we timed it so that the final bars
1 the number could be brought up to peak just
Iter the last voice finished. The students were
lost happy.
Anticipating this student interest, I had con-
R ted friends in schools of the Buffalo-Lacka-
V anna - North Tonawanda, New York, areas.
I use teacher friends were awaiting the tapes
liich arrived by mail. The teachers arranged
II their students to hear our students speaking
;i French and telling of their activities (in ad-
htion a Spanish recording was sent for Spanish
htsses). The immediate response was: "Why
\in't we tell them what we are doing?" "You
an" was the answer, and the whole idea turned
nto an inter-school working project.
For students in western New York, the spin-
ling tapes brought a first hand account about
,(Hig Island, its activities, expanding economy,
liorts and other student interests. Here was op-
)()rtunity for a more intimate appreciation of
\hat Long Islanders were like, what they did
iiid how they thought. For the western New
■i Ork teenager, this was an enjoyable experience.
I lie students of Long Island, on the other
laiid, learned by word of mouth (in French or
ipanish, of course) just what went on in the
\iagara Frontier. They learned about the huge
)()\\er projects, the steel mills, the area's many
ndustries— not an easy task to translate many of
hcse items into a foreign language, the social
ictivities of students of their own age, sports,
iionis and future school i^lans. One student re-
narked, "what an easy way to learn social
^tndies; the Niagara Frontier seems real to me
now." This, of course, made the social studies
teachers happy, and at the same time the foreign
language teacher was finding less difficulty when
^lll■ requested correct grammar and proper in-
I lections from her students.
The following question was inevitable. How
to expand the correspondence-tape project so
that students might talk with their confreres in
other areas and in other states? I contacted sev-
eral out-of-state audiovisual directors with whom
I was acquainted and, at state and national
eonventions, began to ask others whether teach-
ers and students of their school might be inter-
ested in this project. The response was the same
in most instances. At first it was "Hmmmmm . . .
a possibility!" Then, as the many facets of the
i(ha caught their attention, they said "Yes, let's
li> it."
Possibilities of sending tapes to foreign coun-
tries was a natural next step in the plans. Almost
I'Niryone has an acquaintance overseas. For
example, I contacted a former co-worker of mine
w ho was teaching in Germany. In addition, there
v". < re friends in colleges of foreign countries with
\\lii)m I had studied at a university summer
session; I had also met teachers while visiting
in Mexico. Here were friendly contacts who
proved to be graciously interested in the tape
project. For those without personal contacts, of
eoinse, there always is the local embassy of the
country with whose students a teacher may wish
to direct tape correspondence.
There was one important rule we learned to
keep in mind while making tapes. We eliminated
anything which directed the correspondence to a
specific destination or which dated the tape—
the exception of course was the singing of Christ-
mas carols and similar items which the students
liked so much to send to others and which in
turn they enjoyed hearing others sing in the
various languages. By omitting a specific destina-
tion or date we were able to send the same re-
cordings to several locations. We found that we
were obliged to make several copies of such
tapes as new contacts were made.
There was one problem in contacting students
of non-English speaking countries. These stu-
dents presently are studying English. They are
not particularly interested, therefore, in hearing
their own language from other students — al-
though teachers of such students do have an
excellent opportunity for pointing out the in-
valuable aid in learning better one's own lan-
guage merely by helping to correct the efforts
of one who is just learning the idiom.
To maintain the interest of these students of
non-English speaking schools, we will provide
the English as well as the language spoken in
that country. They will be requested, in turn,
to send their news or information in their own
language and also in their newly learned English.
Thus each group of students will have the
opportunity of speaking and hearing a foreign
language. As suggested previously, each group
hearing its native language also would benefit
by critical attention to the accent, grammatical
construction, and idiomatic efforts of foreign
students.
Through the project, therefore, the students
have been learning about people, how they live,
what and how they think. It was no little rev-
elation for growing youngsters to learn that
many problems of their "tape-pals" were similar
to their own, that strangers could cease to be
strange, and could be friends by learning to
talk with one another. The project is the next
best thing to actually visiting these people.
Miss Berth I'dit, (■huirriiiin ol llic hiiigiiagc (!<■-
parlnicnt of Central School District II in Cen-
tereach, N. Y., helps Lois Kiiigslcy and Viola
Wilkinson tape a 'letter.*
l.DLCATIONAL ScREEN AND AUDIOVISUAL CuiDE — ^ApRIL, 1960
173
New Lab for M. I. T.
by Joseph R. Applegate
A HE development of language laboratories
can be traced to the increasing interest of
students in learning to speak, as well as to read
and write, foreign languages. In order to use and
to understand the spoken language, a student
must have more practice than he can usually get
in class. The size of the class often severely limits
the amount of time available to each student for
speaking the language in class. For this reason,
language teachers have been looking for ef-
fective ways of increasing the amount of time
available to students for practice in hearing and
using a foreign language.
The mass production of magnetic recording
devices made it possible to install recording and
listening rooms for language practice in many
schools. Although these did provide additional
time for practice, they were not entirely satis-
factory. The initial cost was high, and mainte-
nance was expensive. Furthermore, the students
usually had to manipulate several controls in
the proper sequence, and this often served to
distract their attention from the more important
task of learning the foreign language.
One of the reasons for the lack of efficiency
in early language laboratories was the fact that
the equipment used was not designed for teach-
ing but for other uses. To correct this situation.
Prof. W. N. Locke, head of the department of
Modern Languages at Massachusetts Listitute of
Technology, conducted extensive surveys of the
needs of language teachers. Then after much
consultation with electrical engineers he pre-
pared a set of mechanical and electronic specifi-
cations for language laboratory equipment.
The first installation of the equipment pre-
pared according to those specifications was in-
stalled at M.LT. in March, 1959. This was the
pilot model of an electronic language laboratory
system, the Linguatrainer (trade name for the
system produced by General Electronic Labora-
tories, Inc., Cambridge, Mass.). The pilot model
consisted of 14 student positions; the system at
M.I.T. has now been expanded to a 30-position
system.
The system consists of three major compo-
nents: the student booth, the teacher's console
and the remote-control tape unit. The sides of
each booth are lined with fiberglas covered with
Dr. Applegate is a member of the department of
modern languages and research laboratory of
electronics at M.I.T. The work of the research
laboratory is supported in part by the U.S.
Aniiy (Signal Corps), the U.S. Air Force (Of-
fice of Scientific Research, Air Research and
Development Command), and the U.S. Navy
(Office of Naval Research).
masonite pegboard to shut out extraneous noise,
and the front panel can be raised to provide
greater privacy during practice sessions or lower-
ed to permit the student to see the front of the
room when necessary. The only moving parts in
the student's booth are a headset consisting of
earphones with a boom-mounted microphone at-
tached, a record-listen switch, and a volume-
control knob. ( The selection of the recording that
a student is to hear and the movement of tapes
in the tape recorder are controlled by the
teacher. )
The teacher's console contains all of the con-
trols that are necessary for operating the system.
From the console the teacher can start and stop
tapes, select the master-recording that a student
is to hear, speak to the class as a group, monitor
individual students, and speak to students indi-
vidually. The reduction of controls at the student
position to a minimum results in a substantial
reduction in maintenance costs. Furthermore it
leaves the student free to concentrate on the taski
of learning the language rather than on manipu-
lating various controls.
All the recording and playback equipment for
the system is contained in the remote control
tape unit in an adjoining room. There are 30
dual track tape recorders, one for each student
position. The tapes are endless loops kept in
plastic cartridge tape handlers. The use of end-
less loops eliminates the necessity for a high
speed rewinding mechanism. This, in turn, re-
duces the amount of damage to tapes, for most
tape breakage and spilling occurs when the tape
is moving at high speed.
Use of the cartridge tape handler also elimi-
nates the necessity of threading tapes carefully
across the recording and playback heads. The
cartridge is merely inserted into the proper slot,
the connecting rod is pulled out to press the tape
between a roller and a revolving capstan, and the
machine is ready to start.
Eight of the tape recorders in the system are
wired so that recordings on the upper track of
tapes in those machines can be broadcast to any
booth in the system. These are the pla)'back
machines for the eight master channels. In ad-
dition it is possible to have each student hear
the upper track of the tape that is in his own
recorder. There are, in effect, nine master chan-
nels available for each student (except those in
the eight positions used for master channels).
Only the lower track of a tape can be used for
student recording. This arrangement prevents
accidental erasure of a master recording.
Before the beginning of a lesson, the instructor
inserts the master ta^^e for his class into one
of the eight master positions. Into the other
176
Educatioival Screeiv and Audiovisual Guide — April, 1960
ositions, he puts blank practice tapes. Then,
I the console, he turns the channel selector
\s itch for each student position to the number
1 the master channel to be used. When the stu-
(Mits come into the room they take their places
1 the booths and put on their headsets. The
•acher can give instructions to the entire group
\ using the intercommunication system.
ICach student pushes his record-listen switch
I liecord', and as he does so a pilot light goes
n ill his booth and in the small rectangle con-
fining the master selector switch for his posi-
ion on the teacher's console. By glancing at these
ights on the console, the teacher can see that
II students are in the 'Record' position. He then
Hishes the switch that starts all of the tapes,
11(1 the students will begin to hear the master-
L'fording. After a few seconds he can move the
top-start switch to the 'Auto-Stop' position so
luit each tape will stop automatically when it
■ aches the end.
As each student hears the master-recording
through his earphones a copy of it is being made
on the lower track of his tape. (Any previous
recording on this track is automatically erased
as this is done.) During the pause that occurs
on the tape after each sentence or phrase, the
student makes an appropriate response, which is
also recorded on the lower track of his tape.
While the students are listening and recording,
the teacher can monitor any position by using
the talk-listen switch for that position on the
teacher's console. When he pulls the switch to-
ward him, he hears whatever the student is
hearing, that is, the master-recording or the
student's response. If, as he listens, he hears a
serious mistake, he can push the switch in the
opposite direction and speak to the student
individually. If the student's record-listen switch
is at 'Record', the correction or comment will
also be recorded on the student's tape.
After the student has heard the entire master-
Students' booths. The front
panel can be raised during
practice sessions or lowered
for personal classroom par-
ticipation.
The teacher's console. A fea-
ture of this unit is the re-
duction of controls it makes
possible at the student post.
Educational Screen and Audiovisual Guide — April, I960
177
recording, he pulls his switch back to 'Listen'.
The i)ilot light in his booth and the light for
his position on the teacher's console go out. If
the stop-start switch has been set at 'Auto-Stop',
each tape will stop automatically when the end
of the loop is reached. In order to start the next
phase of the lesson, the teacher must push the
switch to 'Start'. Before he does this, he may
make comments about the performances.
During the next phase, each student hears a
playback of his individual recording, which in-
cludes a copy of the master-recording, his re-
sponses, and any comments made by the teacher.
As he listens, he can compare his responses with
the master-recording and note any discrepancies.
He can evaluate his responses by using the
criteria supplied by the teacher, thereby recog-
nizing his own mistakes. The instructor can also
monitor during this phase of the lesson and speak
to any student individually, as before, but his
comments will not be recorded. When all tapes
have stopped, the instructor can have the stu-
dents repeat the cycle or he can conduct the rest
of the lesson as he would in an ordinary class-
room.
The system is very flexible, as one can see from
the description given above. Additional flexi-
bility is provided by an auxiliary input jack that
makes it possible to connect a standard tape
recorder, record player, radio, or sound track
of a motion picture to the system. The laboratory
may also be used by the students for practice
sessions. In this case, each of the eight master
channels can be used for a different master-re-
cording, so that eight groups can work simultane-
ously. A number of students can work on indi-
vidual assignments at the same time.
This system is the result of careful study of
the special requirements that an electronic lan-
guage laboratory system must meet. While it is
true that the Linguatrainer comes closer to satis-
fying these needs than many other sytems, more
research is needed. One of the problems that
requires special attention is that of determining
the optimum frequency response of language
laboratory equipment. Work in speech percep-
tion of speech transmitted over voice communi-
cation has shown that perception of speech trans-
mitted over voice communication systems is af-
fected by the bandwidth of the system." As the
higher frequencies are eliminated, the speech
becomes less intelligible; that is, there is more
confusion of one sound with another because in-
formation necessary for identification of certain
features has been eliminated. Furthermore it is
possible to determine at what frequency levels
various phonetic features disappear.
Heretofore almost all of the work on speech
perception has been done with subjects who were
native speakers of the language that was trans-
mitted. In language laboratories, we are not con-
cerned with the perception of contrasts in speech
by native speakers. It is possible, therefore, that
"A more detailed discussion of some of these
problems can be found in An Analysis of Per-
ceptual Confusions Among Some English Con-
sonants, George A. Miller and Patricia Nicely,
lournal of the Acoustical Society of America,
Vol. 27, No. 2, pp. 338-352, March 19.55.
The remote control tape unit. This instru-
ment, kept in an adjoining room, contains
30 dual track tape recorders.
the results of previous studies are not applicable
to the determination of electronic specifications
for language laboratory equipment. A non-native
speaker may need more information in order to
identify sounds than does the native speaker. It
is probably true, however, that even for non-
native speakers, increasing the bandwidth be-
yond a certain point does little to reduce the
confusion of one, sound with another. The prob-
' lem in designing language laboratory equip-
ment is therefore to define the optimum band-
width for the system.
It is easy to see that this problem is important,
for high fidelity equipment is expensive. But if
such equipment is necessary for effective learn-
ing, money spent for less expensive systems that
do not i^rovide an adequate frequency response
is wasted. Because of its importance, an investiga-
tion of the problem has been started at M.I.T.
The research, supported by a grant from Educa-
tional Facilities Laboratories, a Ford Foundation
agency, will be conducted over a two-year period
by the author. It is the first step in the develop-
ment of a research program which, it is hoped,
will continue to test the application of recent
advances in linguistic theory to the special prob-
lems of language teaching.
178
Educational Screen and Audiovisual Guide — April, 1960
The Voice of Silence
by Harry J. Skornia
These notes are based upon an article I
read in the Cahier d'Etudes de Radio-Tele-
vision, Volume 20, published by Flammarion
for Radiodiffusion-Television Francaise.
The article is by Jean Claude Piguet. It is
entitled simple "Le Silence." M. Piguet points
out that in all teaching situations there are
really three voices at work: the voice of the
teacher, the voice of the student, and in the
silences, the voice of the subject under dis-
cussion—truth. Just as white space is essen-
tial in art or print, in sound communication
silence is essential to learning, appreciation,
understanding, the making of decisions, the
comprehension of meaning.
It is difficult for some teachers to realize-
especially the ones who want to talk con-
tinuously on a television program— that the
objective of the program, in fact, the role of
the teacher, is not to teach, but to help others
learn. Teachers' words, which sometimes seem
to flow compulsively, play only a part of the
role or function demanded in the learning
process. Visuals, and frankly silence, have
equally important roles to play.
We have lids on our eyes. We can blink
out visual distractions and images. We have
none on our ears. In the bombardment now
occurring, in which the noise level of our
mass media, industry, advertising, are pitched
a tincreasing higher volume and tone, the
turn-off switch has to be 'farther up the line'
—in the mind. Unfortunately we're likely to
find it turned off at times when it should be
on. Then we say "What did you say?" or we
ju.st skip it.
To return to the article: M. Piguet points
out that the truth 'heard' in the silence is not
any one person's truth, but truth as an invisi-
ble spirit. In Quaker meetings there are great
blocks of silence. But this doesn't mean noth-
ing is happening. I personally believe that
more happens to the individual concerned in
a meaningful, worshipful sense than would
have occurred in another service in which
silence has been reduced to a minimum. This
calm communion of spirit to spirit that silence
can bring is much too infrequent in today's
world.
In music, sounds and tones sparsely strewn
on a desert of silence have a special effect.
Comparable effects are possible in poetry.
Music, without silences and pauses, would
not be music. (And much of course isn't, now-
adays!) But the silence which surrounds dis-
course or music should not be confused with
the silence which either can include.
Such included silences are not the absence
but the presence of an essential part of the
dialogue, the communication, the work itself.
The pauses and silence of a great speaker are
sometimes the most effective parts of his
speech. Sometimes more can occur in lis-
teners' minds during those silences than dur-
ing the shouting and emphasis we normally
think of as 'the speech'. In the written word,
punctuation and white space play the role
of silence.
Mass media in the United States have ac-
complished one thing: by blaring example
they have convinced too many people that
silence is something to be abhorred. Like
sohtude, silence has become socially unac-
ceptable. Our children study with radios or
records blasting at fuU volume. After hearing
a challenging program, which we should then
think over, we instead yield to the urge not
to miss the next one. With one idea driven
out by the next, we rarely settle down to
silent concentration. The 'third voice', the
voice of the subject or problem, is never
heard. Our mind is kept floating on the sur-
face of problems and never has the silence
and concentration needed to really explore
or probe them. Great documentaries on radio
and television should be followed by enforced
silence.
There is much to learn from oriental philos-
ophies and religions. We could well begin to
learn that silence is not only useful but es-
sential. The constructive and the sublime alike
are generally created out of silence and con-
templation. Not out of filling each waking
moment with talk, noise, tranquiUzers, late
movies. Westerns, and 'thrills' which each
year lose their bite for lack of 'white space.'
M. Piguet points out that to be silent is
not only not to talk. It is to allow reality to
come to us. For man is a very special creature.
Do we as teachers and communicators and
those who have the power and responsibility
to stimulate thought— do we have the courage
to help create silence for those who would
learn? Do we dare to create more silence
within our communications, and to provide
an environmental setting of silence to sur-
round our sounds? Can we discover the ef-
fectiveness of the blank screen and dead air?
Can we let the voice of silence speak?
iOUCATIONAL ScREEN AND AUDIOVISUAL GuiDE — APRII., 1960
179
B,
Classroom
Interview
By
Telephone
by Elizabeth M. Grimes
'ILLS father is president of a machine to
company, Marjorie's is a truck driver, Judy's owi
a small retail store, Jan's is a lawyer, Dan's is
Democratic committeeman, Joe's is on the tow
council, Anne's is an importer, Ted's is a banl
teller and Jim's, a policeman. What a wealth (
information and experience there is here— far b(
yoiid the ken of teachers, textbooks, or scho(
library facilities! Yet this is but a fraction of tl-
knowledge held by the parents of any seiiii
class. Too seldom is it tapped for the coursi
where such enrichment is appropriate.
In Glen Ridge High School our twelfth grac;
social studies course consists of five months (
economic theory, together with American cci
nomic history. For the rest of the year, we stud
United States government. Such a course ncci
to be related to reality insofar as possible. D-
vices such as the school bank. Junior Achii
ment, the Student Council and Court are helpi
activities but they are, at best, only facsimili(
Even if well developed, they remain a kind (
play-acting far removed from the actual exper
ence of a man who spends his whole time at
business or profession.
All of us try to use this knowledge. "Ask yoij j
dad what he thinks. Jack. He'll know from hij
work at the bank," is a common way to do i |
Having Jack's father come to talk to the clas
would be the best way were it not for the diff
culty of fitting it in his busy schedule. The tap
recorded interview has been used with great sue
cess, but it involves getting equipment, student:
and interviewer together and will sometimes ki
several hours of a man's time. Most parents ar
very gracious and willing to help when approacl ;
ed by the students, but it seems an imposition 1 1
request a lot of preparation. j
"Let's call him on our phone" is our method. ] I
has resulted in spontaneity, convenience, and
wider use of a classroom telephone, an amplifie
which enables the class to hear the convcrsatior
two jacks, an office switch which cuts us in t
one of the central office telephone lines, a "beep
er," and a tape recorder if other classes are t
hear the conversation later.
The total installation charge was $36.90 an
the monthly charge $6.55. The latter figure coulc
be reduced to $4.55 if it were possible to mak
one of the office phones portable. Toll charge
are kept at a minimum. On the whole, the cost i
reasonable in relation to results.
Whenever possible those interviewed are par
ents. A poll of class members on the subject o
parent occupations must be taken early in th
year. It requires some probing to get useful ans
wers. A student may simply say "foreman" and
if prodded will add "in the Excel Company.
Yet what the company makes, plus other details
must be known to make the picture clear.
Sometimes there is no parent who meets thi
requirements. We had none who were Congress
men, or state legislators, or labor leaders. Ye
classes wished to phone these men. Letters fron
students brought quick response in every case
even from strangers, and the dates were set.
Usually a specific time is planned in advanct
Reprinted from New Jersey Education As-
sociation Review.
180
Educational Screen and Audiovisual Guide — April, 196(
\ itli the person we wish to interview. How con-
(11 lent this arrangement is for him is often illus-
rated. "But I couldn't possibly come to the
cliool at 2 o'clock Monday. I have a management
nci'ting at 2:30. . . Oh, you mean just over the
)li()ne from my own desk? That presents no
)r()blem. I'll be glad to do it."
A few, who somehow believe high school stu-
Iciits might embarrass them by their questions,
ire a bit reluctant at first and ask for samples.
Alien it is apparent from these that they will be
iskod only for their opinions and the knowledge
gained from their experience, none hesitate.
Our calls are made only when directly related
() the unit at hand. We have never called anyone
\ ithout prior study of the matter since our need
or an interview is a product of that study. The
iiterviewer, who is always a student, must be
ainiliar enough with the subject to discuss it in-
clligently. Questions have been submitted by
ncnibers of the class and sifted by a committee
11 advance.
Consequently they may be penetrating. "Is sub-
iininal advertising morally defensible?" caused
I .iood deal of hedging by an advertising man.
Do vou approve of the Federal Reserve's tight
iioiiey policy?" gave us a thoughtful answer from
I t)anker.
Questions inevitably include the naive, too.
What do you have to do to start a small busi-
icss?" brought a laugh from a retail store owner
aIio said, "Well, son, I'd say the first thing is to
4(1 a loan." "Can you get rich in penny stocks?"
(■suited in a lengthy warning from a broker who
^|^■prised them with the information that his firm
.\ill not buy unlisted stocks selling for less than
i2.()() for any customer.
In addition to prepared questions, spontaneous
)iics arc encouraged. As the conversation de-
velops, the interviewer should not stick too close-
ly to his plan. Quite naturally an answer may
draw impromptu questions from the interviewer,
other members of the class, or the teacher.
There is no doubt that through this device stu-
dent horizons were broadened. Their eyes were
big as they heard the vice-president of a com-
pany with resources of over $14 billion speak of
anything up to $6 million as a "small loan" and
say they keep about $200 million in the bank
"just to run the company" from day to day.
The school superintendent was asked to ex-
plain why the price of milk in our cafeteria is at
its present level and what the cost of a new gym-
nasium would be per family tax bill.
To "Is advertising worth all the money spent?"
the reply started with "I prefer to use the word
invested" and went on to present a viewpoint
novel to them.
When an importer talked casually of tramp
steamers, African and Asian ports, average
elapsed time from order to delivery, and how
Belgian steel wire can undersell American, he
spoke a magic tongue.
They were intent as a Congressman told of his
typical day, of the favors his constituents expect,
and how much his mail influences his actions. It
was to be expected that he would take the chance
to speak of their responsibilities as future voters
just as an insurance broker took the reckless teen-
age driver to task in discussing rate making.
Though still in the experimental stage, our
phone has been a success. It has stimulated stu-
dent interest, varied routine, helped to bridge
the gap between books and experience, and util-
ized parental talents with minimum effort. If
such a device is used with discrimination, its
potential is limited only by the imagination of
teacher and students.
Glen Ridge High School seniors using
telephone, tape recorder and loud-
speaker to interview valuable members
of the community on questions under
study in their social studies class.
Educational Screen and Audiovisual Guide — Apuil, 1960
181
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182
Educational Screen and Audiovisual Guide — April, 1960
^UDIO
by Max U. Bildersee
rhree separate requests for assist-
:.ie, but the invitations were remark-
!il\ similar! The librarian who called
!i(l. "We are inaugurating a program
I lending records to our patrons. We
red advice on both equipment for
111 use here and on the selection of
(lords for our loan collection. Can
nil help us?"
The school superintendent wrote.
We are looking for someone who can
pend some time with us and help us
understand the place of tape recorders
tnd phonographs in instruction. We
jire particularly interested in the needs
j)f our gifted children. Can vou help
IS?"
The teacher training specialist said,
fWe must expand the audio aspects
!)f our audiovisual program. But we
lave a minimum background of in-
ormation and we don't know where
ve can seek aid. Can you help us?"
The invitations were remarkably
like— we need help! The imphed
juestion was not "Can you help us?"
)Ut rather "tuiU you help us — and
vhat do you propose to do?"
It is not strange that the answers
vere equally parallel— "Yes!" And it
s not strange, either, that the pro-
)osed activity in each instance in-
/olved more listening than talking,
nore experimentation than explora-
ion.
I The Library
The visit to the library was pleasant
but very brief. We spent an evening
with the librarian, her assistant and
several members of a local board rep-
resenting communit\' organizations.
We carried just a few samples: an
inexpensive phonograph, a pair of
commercial headphones and a heavy
armful of records.
We started the evening by mention-
ing that great varieties of non-musical
recordings are available for library
collections. We reminded our friends
in the library that poetry was avail-
able in tremendous quantity, plus
drama, historical events and re-en-
actments, stories read 'word-for-word'
as well as stories presented dramat-
ically. Then we introduced the idea of
library collections of language record-
ings for home study enthusiasts. Going
a bit afield from the purely spoken re-
cord there are a number of American
folk-song recordings as well as other
folk-song recordings from all over the
world.
In response to a question about the
publishers we informed the group the
records were produced by well-known
as well as lesser-known producers.
There was, for instance, the compara-
tively new JB (RCA Victor LD 6075)
and the much older and yet delight-
ful Death of A Salesman (Dacca DX-
102) and John Brown's Body (Colum-
bia SL 181). Lesser-known producers
have offered School for Scandal
(Angel 3542-5S) and Merchant of
Venice (Caedmon 2013). And then
there are such recordings as Ibsen's
Hedda Gabler (Theatre 3) and the
Hamlet produced by Word Record-
ings.
We went further, and talked of
some independent producers who offer
small but very select catalogs. These
included Lexington and such book
publishers as Harcourt, Brace.
"But," we were asked, "aren't these
all adult recordings?" We admitted
they were, but pointed to the record-
ings of stories for children— straight
readings with appropriate musical
backgrounds— produced by Weston
Woods, the simple poetry for the
younger group in the Harcourt, Brace
catalog of recordings, the tremendous
literature produced by major pro-
ducers already cited, and other pro-
ducers including Disneyland, M-G-M,
Capitol and more.
We made special mention of the
broad offering included in the Folk-
ways catalog, which covers all the
areas mentioned and others as well.
We stressed the audio contributions
of Enrichment Materials not only to
classroom instruction but to library
listening programs and to home hsten-
ing. We mentioned the National Asso-
ciation of Broadcasters and, to give
adequate attention to the records, we
introduced side 1 of their album The
Ways of Mankind. Side 1 is subtitled
"A Word in Your Ear" and discusses
in detail the functions of language.
We didn't talk much after that be-
cause our friends wanted to listen to
spoken records. And they did. They
sampled many of the records already
mentioned and more from the catalogs
of Spoken Arts, Caedmon, Period,
Spoken Word and others. To cap the
evening we offered the idea that
libraries could become important rec-
ord producers.
My friends were skeptical. They
viewed their own facilities and
thought this impossible. But we told of
Yale University's new venture in offer-
ing many records of modem American
poets reading their own works. And
then we suggested that they listen to
a bit of what the Clements Library at
the University of Michigan had al-
ready done, and we played a side of
Voices of the American Revolution for
them.
The one hour meeting broke up-
after two hours- only because the li-
brary had already closed and the
building superintendent wanted to get
home. But as we left, one of the
participants remarked, "You've opened
up a whole new world for us."
Visiting the Teachers
Visiting the teachers was quite dif-
ferent. To begin with, we carried no
equipment. The school supphed it all.
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Educational Screen and Audiovisual Guide — April, 1960
183
In the second place, we needed a
battery of machines— not just one—
and ample room so that several groups
could listen at one time and so that
a much greater variety of materials
might be demonstrated.
Further, literally, we had all day.
We were shown into a large room, a
classroom and a half in size, and in
addition to the usual classroom furni-
ture there were tables for showing
records, a number of strategically
placed record players and a supply of
chairs for those who might be visiting.
In addition teachers of neighboring
schools had been invited to participate
'after hours'. We not only had 'all day'
but we had all day to be busy.
Teachers having free periods would
wander in and ask about records for
particular study areas, for particular
smaller groups, plus questions about
particular items. We had a variety of
records— the variety which has been
reported in these columns over a
period of more than ten years.
The language teachers were espe-
cially interested for they were facing
increased challenges and increased
opportunities. What have you in
Spanish (or French) for the elemen-
tary grades? Is there anything to go
with this textbook, or that one? Are
there any French plays on records?
How about French poetry, is there
any? My children want to hear some
French children's songs. Have you
any? My brighter students need ad-
ditional challenge; can records help
them?
Of course the answer to most of
these questions is 'yes.' And in many
instances the records were on the table
for these teachers to see, to handle, to
audit and appraise, to ask their audio-
visual director to buy. For elementary
school languages we could show the
product of three companies with
assurance that they would be usable.
These companies are Ottenheimer, Mc-
Graw-Hill and Encyclopaedia Britan-
nica. The latter two offer both records
and coordinated filmstrips, the former
records and coodinated work books.
Teachers seeking records to go with
textbooks were referred to Oxford
University Press, Appleton-Century-
Crofts, Houghton-Mifflin and Com-
pany, Ginn and Company, Henry Holt
and D. C. Heath. French plays and
poetry, recorded, are available from a
great variety of sources including the
major companies mentioned earlier,
some of the less well-known com-
panies and others including Period
Music and the Spanish Music Center.
Teachers seeking stimulus for
advanced language students as well as
additional information for gifted stu-
dents were referred to such producers
as Wilmac and the many producers
of self-study language courses includ-
ing RCA Victor, Columbia, Decca,
Cortina Academy, Berlitz, Lingua-
phone, Funk and Wagnalls, Folkways
and Educational Services.
These was plenty for the language
people, and the English teachers were
similiarly delighted with what they
found. One borrowed the NAEB A
Word in Your Ear to present to his
senior class. Another begged for A
Tale of Two Cities (Decca DL 90.59)
because her class was just reading it.
We, of course, were delighted to
oblige, and let another teacher borrow
A Man Without A Country (Decca
DL 8020) for immediate presentation
to her students.
The history and social studies teach-
ers were delighted to find audio
materials to aid them in their efforts
to strengthen instruction in a variety
of areas. Enrichment Materials, Folk-
ways, Columbia, Coral and other
labels were there for them to see and
hear. There were three reactions, all
positive. Teachers expressed their in-
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terest by saying "I could use this ne:j
week," or "If we owned this record [
could use it right now," (they borrovl
ed it for 'right now') and "I wish w
had had this last week."
The music instruction people wci
looking for mu.sical performance an
found none. But they found excerp
galore in the recordings intended f(
music instruction and designed to ii
troduce the instruments and the o
chestra to students. They didn't kno
that so much was available. ParticuLi
ly they liked recordings by Jam Hand
(with filmstrips) and the Musi
Education Record Corporation.
As the day progressed considerabl
attention was given to the needs of th
gifted students who had both th
talent and the capacity to study alone
Much conversation was given over t
talk about their interests and need:
to opportunities available to them fc
particiJar enrichment through lister
ing to recordings by Audio Educatior
Caedmon, Spoken Arts, Spoken Wore
Folkways and other publishers. Ther
were the students who could 'go i
alone' if the material was available
And the teachers discovered that i
was— on records— and could be mad
available for small group listening a
well as for individual audit.
We could only stay the day ant
could not immediately assess results
We felt that enthusiasm had beei
generated. We did not anticipate thi
ultimate reaction. Our host, the schoo
superintendent, wrote us some week;
later that it was all very fine "excep
for the fact that next year I will havf
to increase my audiovisual budget tc
include much more for recordings.'
He added that he considered this "atr
easily defensible budget item."
And once again the wealth of ma
terials on records, the impact of heari
ing even a bit of it, had carried the
day and won a new following.
At the Teachers College
Our task at the college for teachers
was double-barrelled. We not only had
to discuss with the faculty audio con-
tributions to college instruction but we
had to demonstrate records for the
undergraduates.
In order to satisfy the latter need
we set up an audition room similar to
that described for our visit with teach-
ers. Because this college dealt with
the preparation of elementary school
teachers particularly, we carefully in-
cluded in our traveling collection rec-
ords from Stratco, Weston Woods,
Bowmar, Young Peoples Records, the
Childrens Record Guild, Audio Edu-
cation and other producers already
cited. This room was left in the charge
184
Educational Screen and Audiovisual Guide — April, 1960
)l the students, and they conducted
heir own listening laboratory without
upervision.
I-"or our meeting with the faculty
A (• had included some more adult re-
I iiding by major and minor producers.
In the meeting with the faculty we
^ungested a tri-faceted audio program
ii\()lving tlie instructional use of re-
iiidings, experimental use of elemen-
:;iiy recorded materials and a leisure
listening program revolving around
tlic college library.
We pointed to many recordings
^llitable to college instruction. Among
ilitse were The Jeffersonian Heritage
X.itional Association of Educational
iiroadcasters), The Ways of Mankind
(NAEB) and the NAEB's People
Under Cojumunism. We stressed
the great variety of fine reading of
prose and poetry as well as the gamut
of literary and historical recordings
available. We pointed out that such
recordings can be effectively used in
appropriate segments for group listen-
ing and in larger segments by individ-
uals listening alone.
The materials on display in the im-
p r o v i s e d listening laboratory were
mentioned and discussed in terms of
sample lessons, examples of good
procedures, demonstrations of per-
formance and careful selection of
material for the intended audience.
Simplicity, so essential in the child's
recording, was stressed.
In addition to a somewhat easy-go-
ing leisure listening program recom-
mended for the library, which would
include many of the discs already
mentioned, Broadway shows, show
tunes and selected popular and classi-
cal music, we pointed up a formal pro-
gram which libraries could readily
undertake. This would involve select-
ed readings and perfonnances spot-
lighting either the author or the per-
former.
Thus there could be special pro-
grams involving the works of Millay,
Longfellow, Tennyson, Keats, Shelley,
Shakespeare and many other writers.
Indeed, we pointed out that programs
could be evolved to deal with Ameri-
can writers, English writers. Roman-
ticists, Elizabethan writers and so
forth. The variety is broad.
Then we added to this the im-
portance of the artist. An evening of
readings by Orson Welles, Boris Kar-
loff, Siobhan M c K e n n a, Walter
Starkie, S. J. Perclman, Dr. Frank
Baxter and many others. A broad pro-
gram of audio appreciation involving
the spoken word lies immediately
within the grasp of every library and
this was stressed both as an op-
portunity and as a responsibility.
And, as is inevitable, we anticipated
and had the .satisfaction of introducing
these aspects of education to under-
graduates.
To these students approaching their
responsibilities as teachers we could
point out the advantages and dis-
advantages of tape and disc record
players as well as of recorders. We
discussed the typical uses they could
make of these machines in instruction
and in remedial work in speech, music
and reading. We went on to point out
the many apphcations of such equip-
ment in speech and language arts in-
struction programs, in creative work,
in physical education and in other
aspects of the elementary school in-
structional program.
We challenged these new teachers
to be their own best friends and most
demanding critics. We suggested to
them that they set a tape recorder in
their classrooms and actually record
a period of instruction directed by
themselves so that each could hear
himself and herself as a teacher and
could then analyze and appraise in-
dividual strengths and weaknesses.
This— self recording and self evalua-
tion—may be one of the most neglect-
ed areas of teacher training.
One student teacher raised the in-
teresting question of the function of
the recording in tantalizing and de-
veloping imagination. This student
pointed out that many books and all
films and TV programs supply or at-
tempt to supply the whole experience
and do not give the viewer/reader an
opportunity to participate except as
a passive receiver of information.
The student went on to point out
that many areas of communication are
incomplete because this personalized
multiplicity of information and stimuli
and individualized reaction is either
non-existent or is stunted by the very
thrust upon the student. He stressed
that students can supply totally dif-
ferent, equally relevant, highly person-
al, imagined illustrations and in so do-
ing they give the heard experience—
the listening experience— a depth and
breadth unattainable through other in-
structional devices.
We came away from these experi-
ences happy that we had accepted the
invitations. We came away hopeful
that we had, in each case, been able
to help. And finally we came away
from the training college for teachers
convinced that, amid the welter of
claims and counterclaims, our young
people have adopted most intelligent
and questioning attitudes, particularly
toward those who prophesy that mass
education will undermine the proper
relationship of the individual student
and teacher in the learning process.
We came away convinced that
these young people will carry forward
the traditions and the attitude of prog-
ress and instructional improvement
which has marked American educa-
tion throughout its history. We are
also convinced that they will not sur-
render their prerogatives as teachers
to become monitors and minor me-
chanics to electronic instruments or
teaching machines.
Addresses of the record producers
mentioned in this column may be
secured by writing Educational Screen
and AV Guide's Audio Editor, Max U.
Bildersee, Box 1771, Albany 1, N. Y.
At llir 'rccoril lair', uilli Audio Editor Bildersee in the dark
jaeket fueiiiji tlie raniera.
(Photo courtesy Indiana Stale Teachers College)
Educational Screen and Audiovisual Guide — April, 1960
185
FILMSTRIPS
by Irene F. Cypher
Photographically speaking, it is pos-
sible today to provide such truly beau-
tiful color or black and white pictures
that it seems pathetic to us to offer
anything but the very best for teachers
and pupils to use in their classroom
work. Children love color; they react
to intriguing design and well organ-
ized composition and lay-out; they
respond so spontaneously to sincere,
honest story presentations.
The best proof of this is to observe
the eyes of any group as they watch a
film, filmstrip, slide or television pres-
entation. Many projected pictures
elicit a warm chuckle, a sparkle of the
eyes, a slow gasp of appreciative
understanding, and this is a wonderful
phenomenon to see. It seems to us
that no producer— professional or ama-
teur—has a right to offer pictures that
are trite, "wishy-washy" in tone qual-
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ity or stodgy and dated. And no user
of these same materials should select
or accept ineffective visuals. The pic-
tures we bring into our classrooms
should truly be the means whereby we
introduce pupils to trees, animals,
buildings, people and anything else
you care to name. Some of the newer
materials that are coming to us are
really excellent and that is why we
take the liberty once again of includ-
ing in this column a unit of slides
(after all slides and filmstrips are
closely related and should be used to-
gether more frequently).
French Civilization as Reflected in
the Arts (a series of 30 slide lectures,
with narrative tapes in French and
English; produced by Cultural His-
tory Research, Inc., Harrison 1, N. Y.;
units of 50 shdes, $48.7.5, with tape in
either language $8.00; price selections
listed in folder.) Both subject content
and photographic quality of these
slides is superb. It is a long time since
we have seen slides of such beauty
and excellence and it is a pleasure to
recommend really good materials. The
units provide, as the producers say,
"an integrated approach to the cul-
tural life of France" and this includes
visual dealing with political, economic,
social and art materials.
The tone quality and enunciation of
the tapes is good in both the English
and French versions. We could get ex-
cited over using these slides, for there
is so much to see in them, and the
photography is so good that you feel
as though you were on the spot. To
be recommended for art, social studies,
cultural appreciation; certainly lan-
guage classes will both enjoy and ben-
efit from the comparison possible b\'
using the tapes for study, and for con-
versation.
American History Series, Set No. 3
(6 strips, color; produced by Young
America Films, McGraw-Hill Co.,
Inc., 330 West 42 St., New York City
36; $32.50 per set, $6 single strips.)
This unit carries us forward from the
time of the post-Civil War and Re-
construction period to the end of the
19th century, when the United States
becomes a world power. This is cur-
riculum enrichment material, and sug-
gestions are made for the use of many
types of materials and projects in con-
nection with use of the filmstrip'
Basic vocabulary sections highligh ;
names and terms to be studied ani
considered, and the content is specifi
cally appropriate for grades 7 to 1:
The Cowboy: Rodeo and Raiui
(single strip, color; produced by \'is
Ta Films, P.O. Box 2406, Sepulvedi
Calif.; $5.) This title alone is enonel
to intrigue boys and girls, but the i '
ture content, too, is intriguing. We ,
taken to see the way cowboys work
the ranch to prepare for a rodeo aii<
then to see the rodeo itself, with it
program of special events and activi
ties. Visual presentations of the brand
ing and roping are interesting, aii(
the picture sequences clearly illuN
trate how the cowboy handles hims<l
and the animals. The strip has con ;
siderable interest potential for pupil,
and is good factual resource materia
for study of western life.
Founders of America 6 strips, blacl
and white; produced by Encyclopae
dia Britannica Films, 1150 Wilmettt
Ave., Wilmette, Illinois; $18 per set
$3 single strips.) To understand mucl
of the development of the Unitec
States one must know the men whc
helped to found the nation. In thi;
pictorial biography series we are in-
troduced to Washington, Hamilton
Franklin, Marshall, Williams and Jef
ferson. The story treatment deals with
the periods during which the mar
were active in the military and politi-
cal affairs of the country and they art
shown in relation to the events of the
period in which they lived. Useful foi
any consideration of personalities and
episodes in the American Revolution.
The picture-story content can be
adapted to classroom discussion and
follows standard curriculum unit out-
lines.
How We Get Our Homes (4 strips,
color; produced by Society for Visual
Education, 1345 Diversey Parkway,
Chicago 14, 111.; $16.25 per set, $5
single strips.) Home is a very impor-
tant place to all of us, and we know
that a good home is the work of many
people. In this series, our attention is
focused on how a home is planned,
constructed and made ready for its
occupants. Particidar attention is given
to the things a family looks for when
they choose a home, in terms of build-
ing site, neighbors and community fa-
cilities. The material is listed as re-
lated to social studies units; we also
think it is to be recommended for lan-
guage arts work, for pupils love to
talk about things close to them, and a
home is certainly closely related to a.
niajor portion of their interests and
activities. The material is also good for
study of community workers, for it
186
Educational Screen and Audiovisual Guide — April, 1960
,.irly illustrates the importance of
iiilders, bricklayers, electricians, car-
I liters and plumbers. Good for the
riiiiary grades.
S umber Experiences (6 strips,
ilor; produced by Curriculum Ma-
rials Corp., 10031 Commerce Ave.,
iijunga, Calif.; $3.95 each strip.)
limber work includes many things,
■ iiu learning to use numbers and
iiild number sequences to telling
nu' and using money. The practical
pplication of numbers is important
11(1 this material is designed to give
II ■ viewer opportunity to apply what
( lias learned about them. The pres-
ntations are developed in terms of
ic learning needs of grades 1 to 3.
Airy opportunity is provided to en-
I Mirage di.scussion about numbers.
)l>iccts and symbols are shown in
limber groupings while coins and
links emphasize the practical value
I knowing how to use numbers. The
ewer should be able to spend some
(nesting moments with this material.
rhe Polar Bear (single strip, color;
iiiiduced by National Film Board of
aiiada and available from Stanley
ioumar Co., ValhaUa, N. Y.; $5.)
ui\one who has ever visited a zoo
HOWS how popular the polar bear is
II >()ung visitors. This strip takes us
II see this great Arctic animal in its
I alive home. We watch a mother bear
iclp the cubs as they learn to swim
ml we see how polar bears find their
1111(1. Sequences give us an excellent
)i( ture of the islands and ice packs of
lie Arctic regions and we also see why
lie polar bear is important to the
Akimo. The visuals are clear and in-
11 sting, with a high degree of pic-
nic appeal for pupils of all ages.
' 'se Your Library (single strip,
ilack and white; produced by Amer-
raii Library Association, 50 E. Huron
M Chicago 11, 111.; $6.) Intended for
iiiiior and senior high school students,
liis strip gives a lengthy explanation
I liow to use library resources to find
III l)ooks, pamphlets and magazines
.'HI are seeking. There is a subtitle to
lie filmstrip as follows: "For Better
irades and Fun Too!" This part of
III strip will need strengthening on
111 part of the discussion leader, for
! is not made too clear that Iwoks do
ii\(' a great potential for such goals.
I lie strip is divdied into sections, and
IS adapted for use when library facili-
iiis are explained to students and for
discussion of how to use library files,
aid catalogs and information files.
Communications to the Filmstrip
department shoukl be sent direct to
the Filmstrip Editor: Irene Cypher,
New York University, 26 Washington
Square, New York 3, N. Y.
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Educational Screen and Audiovisual Guide — April, 1960
187
A-V
In the Church Field
by William S. Hockman
Youth Workers AV Kit
How can I keep to one page all the
nice things I would like to say about
the content and format of those six-
color filmstrips which the Broadcast-
ing and Film Commission, 475 River-
side Drive, N. Y. 27, has just pro-
duced and released under the title
"Youth Workers Audio-Visual Kit"?
First, the content is fine all the way;
being the distilled wisdom and in-
sight of the practitioners and research-
ers in the leadership of church youth.
Mighty few flies in this ointment, if
any! Here is guidance, enrichment,
inspiration and motivation for every-
one from junior high teacher to senior
pastor.
Art-wise, a bang up job. While the
six are similar, each is different al-
though the art for two is by the same
person. Among styles there ought to
be only preference, not judgment, and
I must say that I liked best the art of
John Hearn Bear in Decision Saturday
Night. The best commentary job, I
believe, among six good ones is that of
Helen Kromer in You For Youth, al-
though her work in Double Identity
and Decision Saturday is very com-
petent. Marjorie Thompson (art) and
Frank Donovan team up to do a fine
job in Through Faith and Fellowship,
and Wilbur Sweny and Donovan do
an equally satisfactory piece of work
in A Friend To Youth. That Youth
May Know (the ways youth learns)
was a tough assignment for Donovan
(script) and Harry Singleton (art)
but they sail through it in fine shape.
Seeing all six titles at one sitting
was a lot of filmstrips for me and Mrs.
Hockman, my faithful helper and wise
advisor, but there was so much va-
riety of treatment of content and for-
mat in the commimicative art that we
found it no trouble at all to keep go-
ing. Get a folder on this kit from the
BFC. It is tops. It even follows the
proposed new standards for filmstrip
specifications, and how nice it is to
handle these well-marked materials.
Out of three decades of intimate work
with church youth, and out of a
familiarity with most of the visual ma-
terial in the church field, and despite
"You for Youth"
"A Friend to Youth"
a definite tendency to be liard to
please, I can write, "Highly recom-
mended" for this fine and useful kit.
Complete from BFC for only $69.50.
Filmstrip Reviews and Notes
Family Filmstrips, Inc., has pro-
duced a good and useful quartet of
filmstrips under the title "Young Teens
and Dating." The target audience is
the junior hi bracket, their parents
and, with care, boys and girls on the
threshold of the teens.
First Dates gives useful guidance
for those just starting out on the
'friendship adventure', and does so in
a manner that teenagers will accept
and respect. The same for Whom Do I
Date? It gives sensible criteria for
choosing persons wliom it will be fun
to be with. Is If Love helps boys and
girls understand the nature of mutual
attraction and the qualities of real
love and friendship. Hmc To Act On
A Date tells how to get ready, what li
do, what to talk about, and how t(
maintain good standards of conduct
Each filmstrip has forty-odd frames o
pleasantly stylized cartoon drawiiiu
and LP recorded commentaries. High
ly recommended. Good buy to
church's AV library at $25.00 for tin
kit of four complete.
Devotional Film.^rip Number Oik
is Cathedral Films' first venture in pro
viding visual and recorded resource:
for devotional and worship use. Tlu
producer warns us that it is not dc
signed or intended to supplant ma
terials in some other format but ratli.
to assist the person with a .sanctifiK
and creative imagination and enricl
worship and devotional programs a?i(
services. Part I, Passages From '11 n
Old Testament, is illustrated by pn
tures of the Prophet Isaiah; Part II
Selections From the Psalms, is supplr
mented by fine color photographs ol
the Grand Canyon country; Part III
Passages from The New Testament art
enriched by scenes in the life of Jesus
On side two of the disc we are giMi
seven familiar anthems and hymn.s ,r
sung by the Whittenberg Universit\
Choir. The recording is technicall\
excellent and the pictures good, giving
us a fine audiovisual resource. Com-
plete with record, $9.00. From your
dealer or Cathedral Films, 2921 Ala-
meda Ave., Burbank, Calif.
With the production of a 48-frame,
full color art filmstrip with LP record-
ed commentary, The Living Tree,
World Wide Pictures, Box 1055, Sher-
man Oaks, Calif., enters the filmstrip
field. (Welcome, and may future pro-
ductions keep to the high standards i
set in your first!) The story of Win-
fried, Apostle to the GeiTnans, is nice-
ly visualized and told. The climax of
the story deals with the Christmas Eve
encounter of Winfried (also known as
Boniface) with Hunrad, priest of the
god Thor, beneath the great branches
of the Thunder Oak. Here is a story
for juniors and junior highs in church
school, in summer camps, in vacation
church schools, clubs of all kinds and
fellowship meetings. Based as it is on
Van Dyke's The First Christmas Tree,
it is far from a seasonal filmstrip. It'
is highly recommended. From the pro-
ducer, $10.00 complete with disc and
user's guide.
In a 76-frame full color stylized
cartoon filmstrip, Stewart The Steward'
and the Magic Offering Plate, Stewart
goes round the world— on his flying
offering plate— with some friends to
find out where the money goes that
they give to the church. Here is a
whimsical treatment of the steward-
ship theme which will interest and in-
188
Educational Screen and Audiovisual Guide — April, 1960
urn primary and junior children. Ex-
■lleiit for vacation and week day
liools also. Produced by and avail-
ilc from United Lutheran Church,
)()() Queen Lane, Philadelphia 29,
L. for $9.00 complete.
1 have seen no other filmstrip which
(MJs with the tabernacle of the Old
( stament as competently and attrac-
\eK' as one just produced and re-
Msed by the AV department of the
1 1 ion of American Hebrew Congre-
ations (UAHC), 838 Fifth Ave.,
.. Y. 21— The Tabernacle As De-
rihed In The Bible. The first ten
umes sets the context and the next
6 give us, in fine photography by Dr.
.aluim T. Gidal, views of the superb
inde! tabernacle created by Rev. L.
■liouten, a Protestant minister of
ticcht. The Netherlands, about 100
■i ago. As the camera moves over
splendid model, we learn about
worship and sacrifices that took
f in this ancestor of the Great
cmple. Highly recommended for syn-
-loi^ue and church schools. Price
: 30 from UAHC.
In the first frame of a remarkably
Kautiful filmstrip, Yochanan Ben Zak-
iir. Teacher of Peace, we see the
nit and aged Hillel choose Zakkai
' lie the spiritual leader of the Jewish
'i(i|ile and hand to him the scroll of
'ii' Torah. In the next .3.5 lovely color
lies we are told the story of this
, it leader of the Jews in the days of
lie Roman occupation and conquest
if Jerusalem and how he struggled to
St ililish an Academy of Jewish Learn-
Mt,' lo perpetuate Judaism when it was
liniitened by Roman annihilation.
William Steinel's art is pleasing and
'fft'ctive, and the commentary of Rab-
■)i Ely E. Pilchik concise and interest-
nc;. The guide for the user is made
More useful by the inclusion of b&w
epioductions of the frames of the
ilnistrip. Since this deals with times,
II ip'e, and events little known at the
i\ level in most churches, this film-
irip is highly recommended for use
\ ith young people and adults in their
aiious study and fellowship groups.
I rtainly all Jewish educators will
1' Illy appreciate the excellence and
iiilit\ of this fine production. Com-
)lete, from UAHC $7..50.
Jerry, eighth grader, had an assign-
nent to report on what makes our
amily Christian? He began to look
iround. He was confused by what he
iaw. Boy, what a family! It comes to-
gether for meals (mostly) and goes to
:;hurch together (just about all the
:ime) but how it flies apart after sup-
per! Yet, they do have something.
What is it. Jerry tries to figure it out.
5o will you as you see this 85-framc
stylized cartoon color filmstrip unroll
before your eyes.
Oh yes, the title is Playing It Square
In The Family, and it was produced
by Christian Education Press, 1505
Race Street, Philadelphia 2, Pa., and
comes complete for (I assume) $7.50.
Useful with all sorts of groups, chil-
dren, youth and adults, and in many
contexts.
Communications to the Church de-
partment should be sent direct to the
church editor: William S. Hockman,
12 June Drive, Glens Falls, N. Y.
Beloved
(^Uf'^.
e WAII CltHfT MOOUCII
Characters In new
Sound
Filmstrips
study guides show
religious teaching
applications. Send
for FREE master study guide
now m Cathedral ^ihnstrips
Oepf 27 2921 Weil Alamedo Ave., Burbonk, Calif.
Phiico, pioneer in fully-transistorized
closed-circuit television, offers com-
pletely integrated instructional TV
systems for schools and hospitals.
Phiico systems provide the ultimate
in flexibility, incorporating any num-
ber of cameras, monitors, receivers
and amplifiers, interconnected
through a central console or a "patch
panel" . . . with provisions for two-
way conversations. Phiico equipment
is reliable, easy to operate and low
in cost. Phiico will help you design a
system to meet your requirements.
Write for information and your Phiico
Closed-Circuit TV Planning Guide.
Government & Industrial Group
4700 Wissahicl(on Ave., Phila. 44, Pa.
In Canada Phiico Corp. o( Canada, Ltd., Don Mills. Ont
PH I LCO.
The World's First Integrated Hospital
Closed-Circuit TV System was re-
cently installed by Phiico at
St. Christopher's Hospital for Chil-
dren, Philadelphia. It links the main
operating room, lecture halls, audi-
torium, pediatric treatment rooms,
psychologic observation rooms and
the radiology department. Folder
describing this system will be sent
upon request.
Educational Screen and Audiovisual Guide— April, 1960
189
FILM EVALUATIONS
by L. C. Larsen and Carolyn Guss
What's Inside the Earth?
(Film Associates of California, 11014
Santa Monica Blvd., Los Angeles 25,
Calif.) Produced by Film Associates,
13 minutes, 16mm, sound, color or
black and white, 1959. $135 or $70.
Teacher's guide available.
Description
What's Inside the Earth is a resume
of the methods whereby man has
acquired a knowledge of the structure
and composition of the interior of the
earth. Both animation and Hve action
photography are used to help explain
the concepts presented.
The film opens with a question con-
cerning what might be found if one
were able to drill a hole through the
earth to China. Since such a hole is
impossible, the narrator suggests a
study of some holes which have been
made to see whether anything can be
learned from them regarding the inter-
ior of the earth.
Digging a hole with a hand shovel
is first shown, so that the top soil and
a bit of the subsoil can be seen. How-
ever only a very shallow hole can be
dug with a hand shovel. To look into
a deeper hole, the film pictures a site
where a mechanical shovel is digging
a ditch for a water pipe. Here the hole
is several feet deep, the top soil, sub-
soil and a layer of decayed rock are
clearly evident.
"What," asks the narrator, "goes
deeper?" The next sequence shows a
water well on a farm with a windmill
pumping water. The layers of earth
and rock, through which the well
passes, are shown by animation. In
this sequence it is established that
there are layers of hard rock called
strata underlying the layer of decayed
rock which was previously shown. The
well penetrates many layers of the
hard rock to reach the water table.
The well, however, is less than 100
feet deep. To learn more about the
earth a deeper hole must be examined
so a mine shaft is visited next. Here a
lift is seen descending into the mine
shaft. Again animation is used to show
the many layers of rock which are
penetrated by the mine shaft in order
to reach the layer of coal. The narrator
explains that it is very warm at the
bottom of deep mines because of the
temperature increase of several de-
grees per thousand feet as one pen-
etrates deeper and deeper into the
earth. At this point the film presents
several scenes showing coal mining
operations. It is pointed out that the
deepest that man has penetrated the
earth is to the bottom of our deepest
mine shafts, a few hundred feet deep.
Although man has not been deeper
than mines, he has sent tools down
much deeper, as the next sequence
shows. The drilling platform of an
oil well is next shown. Animation is
used to picture the underlying strata
through which the well passes to
reach the oil bearing formation which
may be as much as 20,000 feet be-
neath the surface of the earth. From
the materials taken from such oil
wells, man has learned much about
the earth's structure.
Nature has, in effect, made avail-
able much deeper holes for study:
volcanos. Animation is used to show
the hot, molten rock more than 200
miles below the surface which is the
source of hot lava. The probable cause
of volcanos is explained and pictures
of the hot, molten lava pouring from
the volcano are shown.
Still another way that man has ex-
plored the depths of the earth is by
study of seismograph records. The
film shows a seismograph as it records
an earthquake shock. The narrator ex-
plains briefly how scientists are able to
determine, from the shock waves, the
structure and probable composition of
the interior of the earth. The cause of
earthquakes is shown and the result-
ing shock waves traced as they radiate
out to be picked up by seismographs
over the earth.
Animation is used in the next scenes
to show the crust, mantle, and core
of the earth as determined by seis-
mological investigations. The structure
and composition of the crust is ex-
plained as it is shown by diagram.
Next, the mantle is described in detail
and its structure, composition and
temperature are indicated. The core
is indicated as consisting of tvvo dis-
tinct layers. Each of these is discussed
briefly, and the narrator alludes to the
methods of determining the composi-
tion and structure of the core.
The film then reviews the various
ways by which man has been able to
increase his knowledge of the eartl:
It is emphasized, however, that ex
ploration of the structure of the eartl
has barely begun. The film ends a
the narrator suggests that many o
the boys and girls seeing the film ma
some day contribute to our knowledg j
of what's inside the earth.
Appraisal
The preview committee rated thi
film as above average. The photog
raphy, animation and diagrams ar
of superior quality. The vocabular
and visuals are of such a level and «■
clearly presented that elementar
children should fully comprehend ,
large portion of the content. Some o
the concepts alluded to, howevei
suggest areas of further study even fo
the high school student. The uppe
elementary and jimior high genera
or earth science classes will derive thi
greatest benefit from the film. Thi
teacher will find it extremely helpfu
in explaining concepts relating to th'
structure of the earth, faulting, earth
quakes and volcanos.
—Donald Nichola
Wilderness Alps of Stehekii
(Sierra Club, 1050 Milb Tower, Saij
Francisco 4, Calif.) 29 minutes, 16mm
■sound, color, no date. $175.
Description
With spectacular alpine v i s t a S:
warm glimpses of human interest
close-ups found only in unspoiled nat
ural settings, plus organ and chora
music. Wilderness Alps of Stehekit
makes a plea for leaving some of ou
natural scenic heritage untouched b*'
human influences. The narrator is ;
father taking his two pre-teen sons oi
a trip of discovery through the Stehe
kin range of the Cascade mountains ii
northwestern Wa.shington.
Reviewing those portions of ou
natural heritage already preserved, thi
film visits Mount Rainier, the rait
forest of the Olympic Mountains, Yo-
Semite, the Grand Canyon, Dinosaur'
Echo Park, and Monument Valley
While tracing the history and needi
for wilderness preservation, the themii
mentioned in the opening scenes ii
190
Educational Screen and Audiovisual Guide — April, 196W
I I icing continually reinforced;
"The wild shining sea shaping the
rth through the ages, never the
m_ Miine, yet not to be changed by man,
who long ago learned to accept it for
what it is— even as we now are learn-
ing not to change some of the wild
land, but to keep it natural, to seek
from it anstvers to questions we may
yet learn to ask."
After pointing out some of the scars
left on the fringes of the Stehekin area
by man's past exploitation, the boys
and their father begin the boat trip up
Lake Chelan on the excursion boat
"Lady of the Lake" passing 1,500 foot
cliffs and mountains over 9,000 feet
high on their way to Stehekin Land-
ing. From this point easy trails lead to
many scenic points; the landing is also
the lower end of a primitive road that
connects with no highways, on which
its few cars "know each other by their
first names."
At the road's end the boys and their
father meet Chuck and Mariam Hes-
sey who have lived in, explored and
photographed this country. Among the
scenes they have witnessed is the
cloud cap on Glacier Peak, the lenticu-
lar cloud that through time-lapse
photography is seen to spin about the
top of the mountain as the wind blows
through it and creates the illusion of a
giant top whirling on a pedestal.
Mountain goats, ptarmigans and the
cycle of the seasons have all been
photographed by the Hesseys.
Again the boys resume their hike
through the mountains. Caught in a
sudden mountain shower they walk
through a sheltered valley, and the
father re-discovers what the boys al-
ready know ". . . that the rains bring
out new patterns and freshness," and
he observes that while they got wet,
"We never came back wishing we
hadn't gone out, and . . . feeling only
half alive ... the boys knew it all the
time, that epidermis is waterproof!
. that strange tingling! . . . that was
my circulation circulating. I had al-
most forgotten the feeling."
In closing, the plea is made again
for keeping unspoiled the areas where
our children and theirs can rediscover
the wilderness "that the ages have
made perfect."
Appraisal
Wilderness Alps of Stehekin is a
beautiful and moving filmic essay on
the aesthetic values that are found in
un.spoiled nature. The plea for pres-
ervation of the few remaining such
places is forcefully delivered. There is
an unmistakable identification avail-
able to most audiences either in the
three children, the fathers or those on
the Sierra Club hike.
The original organ music by Clair
Leonard used during the opening
views of scenic grandeur and the chil-
dren's choir backgrounding the hiking
sequences with such tunes as the
"Happy Wanderer" reinforced the in-
tended mood.
The only objection raised by the
committee was directed at the heavy
emphasis on the need for preservation
of wilderness at the film's beginning.
The message at the end was felt to
come across more effectively since the
viewers have then traveled through
mountains and meadows and have
observed unspoiled nature. Then, with
this filmed experience as a back-
ground, the need for action in preser-
vation becomes apparent.
Scouting groups, conservation and
other outdoor clubs would find this
film a stimulating experience. Junior
and senior high school classes and
adult groups studying conservation
and recreation problems might use
this film either to develop an appre-
ciation of untouched nature or to serve
as a stimulus to a study and discussion
of the problems entailed in the estab-
lishment of primitive recreational
areas.
—Richard Gilkey
Communications to the Film Evalu-
ation department should he sent to
Audio-Visual Center, Indiana Univer-
sity, Bloomington, Ind.
Why is CECO the Audio
Visual Equipment Center?
Because Ceco spans the entire
complex field. We sell and service
every professional type equipment
on the market — cameras,
projectors, screens, slide projectors,
animation equipment, sound
recorders, timers, tripods, etc.
More important, we provide
solutions to pi'oblems, no matter
how intricate. We charge for
the products. We make no
charge for our experience. That's
why most AV experts come to Ceco.
Projecls 2" x 2" and S'/j" x 4" slides
to a size and brilliancy comparable to
finest theater projection. Higli intensity
carbon arc lamp enables large screen
projection, in diflflcult-to-darken rooms.
Single Fraine Eyemo
35mm slide film camera with
single frame advance mechanism.
Reflex viewing ond speciolly
designed lens for slide film work.
CECO — trademark of
Camera Equipment Company
Weinberg Watson Analyst Projector
Ideal for teachers, doctors, coaches, for
studying recorded data. Continuous vari-
able speed from 2 to 20fps. Single
frame advance. Flickerless projection.
SALES • SERVICE • RENTALS
(7flm€Rfl €c^uipm€nT (o..inc.
0epl.E68, 315 W«l 43ril St., New York 36, N. Y. • JUdsen 41420
Gentlemen: Please rush me FREE literature on
CECO Products for Audio-Visual use:
Nome-
Firm
Address-
City
-Zone Stale-
Educational Screen and Audiovisual Guide— April,
1960
191
''Ecoutezr
''Repondez
Now— Question and Answer language teaching
^vith new Bell & Howell 2-channel recorder!
This new language recorder enables a teacher to record
translation "questions" on one channel of the tape. The
student listens, and records his "answers" on the second
channel. When the lesson is completed, the teacher and
student can listen to both channels simultaneously for
critical comparison. Student can re-record as often as
necessary to master the lesson. I^pe can be re-used
indefinitely by any number of students. Accidental
erasure of "question" channel is prevented by concealed
switch. This recorder is the basic unit for any language
lab. It serves equally well for speech, drama and mu.'^ii
instruction. Compact, portable design, traditional qual-
ity. Mail coupon today for more complete information.
DOUBLE the value of Language-Teaching Films!
This Bell & Howell movie projector lets you put a sound track on
any 16mm film, sound or silent! Show a foreign language film,
then show it again with English translation. Add foreign language
commentary to silent films. The Filmosound 302 Magnetic Record-
ing Projector lets you back up, erase, re- record as often as you like.
Famous Bell & Howell quality assures finest performance in all
16mm projector uses.
¥
FINER PRODUCTS THROUGH IMAGINATION
Bell & Howell
Qualifies for purchase under Public Law
864 (National Defense Education ActJ.
I
Bell & Howell.
7117 McCormick Road, Chicago 45, III.
Gentlemen: Plea.se send me information on the
new 786-AV-l Specialist Tape Recorder, and the
Filmosound 302, and a copy of "Teaching and
Training with Motion Pictures."
NAME
ADDRESS
CITY & STATE .
ORGANIZATION .
Q I would like a complete classroom demonstra-
tion at no cost or obligation.
192
Educational Screen and Audiovisual Guide — April, 1960
New Equipment and Materials
or addresses of the sources supplying
iformation on which these listings are
tsed, refer to Directory of Sources,
ige 206. For more information about
y of the materials announced here,
e the enclosed reader service postcard.
NEW MATERIALS
KEY TO ABBREVIATIONS
r.p — motion picture
— filmstrip
— slide
c — recording
' — 33-1/3 r.p.m. micro^roovc reconi
in — minutes (running tim«)
— frames (filmstrip pictures)
— silent
I — sound
— rent
iw — black Or whit*
>l — color
r'l — Primary
it — Intermediate
H — Junior High
H — Senior High
— College
—Adult
—reviewed in AUDIO CARDALOti
AGRICULTURE
heat Rust mp EBF ISmin col $150
b&w $75. Parasitic fungus that must
live on two host plants. Applicable to
biology as well as agricultural study.
SH-C-A
For more information circle
No. 101 on return postal card.
The World at Your Feet mp IFB 22min
col $195 b&w $100 r$8.50. The soil
shown as a thriving community of
plant and animal life; interrelation-
ships; conservation. NFBC production.
SH C A
For more Information circle
No, 103 on return postal card.
BUSINESS EDUCATION
Industry Training
Pattern for Instruction mp ROUND-
TABLE 21min col $240 b&w $140 r$25
wk (b&w only). A group of training
supervisors are brought to realize that
job instruction training is kin to foot-
ball coaching in 4-step procedure —
Prepare, Present, Try-out Practice,
Follow-up. C A TT
For more information circle
No. 10.^ on return postal card.
Secretarial Training 6sfs MH 3LP,
DON'T WAIT VACUUMATE!
TO PROLONG
THE LIFE OF
YOUR
MOVIE FILM
All give
Coronet
National Film
Board of Canada
S. V. E.
McGraw-Hill
^ Young America
- at no extra cost to you
The Famous
V4CUUI114TI
FILM PROTECTIVE PROCESS
SUPER VAP O RATE
PROTECTS AGAINST Scratches, Finger-
marks, Oil, Water and Climatic Changes
ONE TREATMENT LASTS
THE LIFE OF THE FILM
Brittle Film Rejuvenated
Look for Vacuumate on the Leader 1
The Vacuumate Process Is Available to
You in Key Cities Throughout the U,S.
Write for Information Now
Vacuumate Corp., 446 W. 43rd St., N. Y.
the first in a dramatic new
series on the world's religions!
THE CRESCENT
and the CROSS
A Film on the Religion of ISLAM
An unusually objective treatment of Islam filmed with the
cooperation of Middle East Governments and the authoritative
counsel of J. Christy Wilson, Dean of Field Service,
Princeton Theological Seminary. Against a backdrop of ancient
religions in the land of the Pharaohs two young Americans
learn about Islam which burst from its desert birthplace to spread
like wildfire thru Africa, Asia and Europe. Actual on-location
scenes, filmed in the heart of today's Middle-East, presents
with pictorial eloquence history, travel and religion.
16 mm sound - 32 minutes
filmed In the Middle [ast in fxofJe color Full color $280.00
B&W $140.00
Write today for preview print
FILM PRODUCTIONS, INC.
f distribution office)
University Ave. • St. Paul 4, Minn.
picATioNAL Screen and Audiovisual Guide— April, 1960
193
TRADE DIRECTORY FOR THE AUDIO-VISUAL FIELD
KEY: (P) — producers, importers. (M) — manufacturers. (D) — dealers, distributors, film rental libraries, projection services.
Where a primary source also offers direct rental services, the double symbol (PD) appears.
I
COLOR FILM DEVELOPING
&
PRINTING
Walt Starling Color
224 Hoddon Rood,
Authorized "Techn
Slides
Woodmertt,
color" dea
I.
er
1., N.
Y
FILMS
FIIMSTRIPS
Association Films, Inc. (PD)
Hoodquartars:
347 Madison Ava., N. Y. 17, N. Y.
Ragional LIbrarias:
trood at Elm, Ridgaflald, N. J.
561 Hillgrove Ave., La Granga, III.
799 Stavanson St., San Francisco, Col.
1108 Jockion St., Dollas 2, Tax.
Austrollan Naws and Information Buraou (PD)
636 Fifth Ave., New York 20, N. Y.
Baiioy Films, inc. (PD)
6509 Da Longpra Ava., Hollywood 29, Col.
Sray Studios, inc.
729 Seventh Ave., New York 19, N. Y.
(PD)
ftroadman Films (PD)
127 Ninth Ave., North, Noihvilla 3, Tann.
Coronat Instructional Films (P)
Coronet BIdg., Chicago 1, III.
Family Films, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Idaai Pictures, Inc.
Home Office:
58 E. South Water St., Chicago 1, III.
Branch Exchanges;
1840 Alcatraz Ave., Berkeley 3, Col.
2408 W. Seventh St., Los Angalai 57, Cal.
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
55 NE 13th St., Miami 32, Flo.
52 Auburn Ave., N.E. Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
614 — 616 So. 5th St., Louisville 2, Ky.
1303 Prytonia Street, New Orleans 13, Lo.
102 W. 25th St., Baltimore IB, Md.
40 Melrose St., Boston 16, Mass.
15924 Grand River Ave., Detroit 27, Mich.
1915 Chicago Ave., Minneopolis 4, Minn.
3400 Nicollet Ave., Minneapolis 8, Minn.
1402 Locust St., Kansas City 6, Ma.
3743 Gravels, St. Louis 16, Mo.
6509 N. 32nd St., Omaha 11, Nab.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
2110 Payne Ave., Cleveland 14, Ohio.
West Penn BIdg., Suite No. 204, 14 Wood
St. Pittsburgh 22, Pa.
1201 S.W. Morrison, Portland 5, Ore.
18 So. Third St., Memphis 3, Tann.
1205 Commerce St., Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Va.
1370 S. Beretania St., Honolulu, T.H.
(Dl
Internationol Film Bureau
57 E. Jackson Blvd., Chicago 4, III.
Knowledge Builders (Classroom Films)
Visual Education Canter BIdg.,
Florol Park, N. Y.
Moguli's, inc.
112-14 W. 48th St.,
(PD)
(PD)
(D)
New York 19, N. Y.
United World Films, Inc. (PD)
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryon St., Dollos, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Bayshore Dr., Miami, Flo.
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
Broadman Filmstrips (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Children's Reading Service
1078 St. Johns Place, Brooklyn 13, N. Y.
Family Filmstrips, Inc. (PD)
5823 Santo Monica Blvd., Hollywood 38, Calif.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Society for Visual Education (PD)
1345 Diversey Parkway, Chicago 13
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lane, Floral Pork, N. Y.
31 Union Sauore West, New York 3
Visual Education Consultants, Inc. (PD)
VEC Weekly News Filmstrips
2066 Helena St., Madison, Wis.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tann.
DuKane Corporation (M)
St. Charles, Illinois
Viawlex, Incorporated (M)
35-01 Queens Blvd., Long Island City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Banner & Flag Company (M)
224 |FS) Hoddon Rd., Woodmere, L.I., N.Y.
All sizes — Immediate delivery
GLOBES — Geographical
Denoyer-Geppart Compony (PD)
5235 Ravenswood Ave., Chicago 40, III.
BIOLOGICAL MODELS & CHARTS
Denoyer-Geppert Company
5235 Rovenswood Ave., Chicago 40, III.
LABORATORY SERVICES
Byron, Inc.
1226 Wisconsin Ave., Washington, D. C.
Complete 16mm & 35mm laboratory services.
Geo. W. Colburn, Inc.
164 N. Wacker Drive, Chicago 6, III.
MOTION PICTURE PROJECTORS & SUPPLIES
Bell & Howell Co. (M)
7117 McCormIck Road, Chicago 45, III.
Eastman Kodak Company
Rochester 4, New York
Victor Division, Kalart Co.
Plolnville, Conn.
(M)
(M)
MAPS — Geographical, Historical
Denoyer-Geppart Company
5235 Rovenswooa Ave., Chicago 40, lit.
MICROSCOPES a SLIDES
Denoyer-Gappert Company
5235 Rovenswooa Ave., Chicago 40, III.
PRODUCTION EQUIPMENT
Camera Equipment Co.
(Mo;
315
W. 43rd St., New York 36, N.
Y.
s.o.s.
Cinema Supply Corp.
(md;
602
W 52rd St., New York 19, N.
Y.
6331
Hollywood Blvd., Hollywood 28, Col.
READING IMPROVEMENT
Psychotechnics, Inc.
■
105
W. Adams St., Chicago 3, III.
■
Mfgrs. of SHADOWSCOPE Reading Po
cer
1
RECORDS H
Children's Music Center
■
2858
W. Pico Blvd., Los Angeles 6,
Coilf.^
(sen
d for free catalogs)
^H
Children's Reading Service
^^
107i
St. John's Place, Brooklyn 13.
N.
Y.
Enrichment Materials Inc.
(PDt
246
Fifth Ave., Now York 1, N. Y.
Folkways Records & Service Corp.
117
W. 46th St., New York, N. Y.
Music
Education Record Corp.
m
P.O.
Box 445. Englewood, N. J.
(The
Complete Orchestra)
RECORDERS — PLAYERS
Allied
Rodio Corporation
(MD
100
N, Western Ave., Chicago 80,
III.
SCREENS
Radiant Manufacturing Co.
8220
No. Austin Ave., Morton Grove,
Ill
SLIDES
Key: Kodachrome 2 x 2. 3'/, x 41/4
or
largei
(PD-4
(PD-2
Keystone View Co.
Meodvitle, Po
Meston's Travels, Inc.
3801 North Pledros, El Paso, Texas
Wait Sterling Color Slides (PD-2
224 (ES) Hoddon Rd., Woodmere, L.I., N. Y.
4,000 slides of teacher world travels
SOUND SYSTEMS
Allied Radio Corporation (MD|
100 N. Western Ave., Chicago 80, III.
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Nework,
N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon,
Ohio
194
EDUCA'noNAL Screen and Audiovisual Guide — April, 196(
Skills and planning. SH C Evaluated
KSAVG 12/59.
CINEMA ARTS
AND COMMUNICATION ARTS
Hie Seventh Seal mp CONTEMPO-
R.A.RY 96min b&w apply. Ingmar
ikrgman's tale of medieval plague.
(■ A
For more information circle
No, 104 on return postal card.
ioag of the Prairie mp REMBRANDT
19min col $175 r$10. b&w $75 r$5. Jiri
Trnka satire on stereotyped Holly-
Trinka satire on stereotyped Holly-
wood musical western; award-win-
ning puppetry. Pri-A
For more Information circle
No. 105 on return postal card.
rime Lapse Photography mp IFB col
$100 r$5, John Nash Ott. Jr. demon-
strates his techniques. Also, same
field, Glory of Spring showing results
obtained by Ott. In same series: Mira-
cle of the Trees and Plant Oddities.
Pri Int A
For more information circle
No. 106 on return postal card.
EDUCATION
rhe Stanford-Binet Test mp MH 17min
col. Administration, scoring, limita-
tions as test of mental aptitude. TT
For more Information circle
No. 107 on return postal card.
leaching Arithmetic sfs col WEDBERG
lOfs 6 LP 12" $65. Six lessons for
grades K through 2; six concept treat-
ments for grades 3 & 4. Produced for
teacher training by the Los Angeles
city schools' A-V center. TT
For more information circle
No. 108 on return postal card.
Teaching Language Skills sfs col WED-
BERG Sfs 6 LP 12" set $52. Produced
for teacher training by Los Angeles
city schools' A-V center. Oral lan-
guage, spelling, written expression,
improvement and maintenance of
language skills; grades K through 6.
TT
For more information circle
No. 109 on return postal card.
Teaching Science sfs col WEDBERG 4fs
2 LP 12" $26. Produced for teacher
training by Los Angeles city schools
A-V center. Titles: Young Children
Explore the World of Science I & II;
Together We Learn About Sound
(Grades 3 & 4); Guiding Children
Through a Science Lesson (Grades 5
& 6). TT
For more information circle
No. 110 on return postal card.
GUIDANCE: Personal
Beginnings of Conscience mp MH 16min
b&w. Life situations used to illustrate
conscience development. C TA A
For more information circle
No. Ill on return postal card.
So You're a Young Adult 6fs CREA-
TIVE col approx 50fr ea apply. Titles:
Being a Good Baby Sitter; Being a
Young Lady; Family Citizenship;
Being a Good Hostess; Being a Good
Guest; Beginning Dating. SH
For more Information circle
No, 113 on return postal card.
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 193)
MADE BY TEACHERS FOR TEACHERS |
BIOLOGY
ATOMIC ENERGY
PHYSICS
GENERAL SCIENCE
CHEIWISTRY
MICROBIOLOGY
BIKE SAFETY
BUS SAFETY
NEW— Element
3ry Science Soriet In
Brilliant
Spsctracolor
VISUAL
SCIENCES
Box S99E
Suffern, New York
fof Teachers of
SOCIAL STUDIES.
GEOGRAPHY.
SCIENCES, HISTORY
and others
FILMS FROM
FOR RENTAL OR PURCHASE
A wide choice of sound films in color and
black & white, about the -fascinating land
"Down Under." Free illustrated catalog
AUSTRALIAN NEWS & INFORMATION BUREAU
630 Fifth Ave., Suite 414 • New York 20, N. Y.
Ulitstiiili/ii l;.imphltl3 ufld brae hint:! also atailablt
CAMART DUAL
SOUND EDITOR
Model SB- 7 1 1
Complete with optical sound
reproduction head (or choice
of magnetic soundhead) base
plate, amplifier-speaker. For
single or double system
sound. An unbeatable com-
bination with Zeiss Moviscop
16mm precision viewer, sharp
brilliant 2V4 x 3V4 picture.
The Camera Mart, Inc.
1845 Broadway, New York 23, N. Y.
PLaza 7-6977
Zeiss Moviscop Viewer $89.50
Camart Dual Reader $195.00
premium
A new recording tape
bursts upon the audio
scene. The name — Triton.
The quality — ne plus
ultra. The price — a bit
higher than others, but
well worth it. Yes, in re-
cording tape, too, quality
always costs a little more.
Your evaluation will be
the proof. And Triton's
unprecedented satisfac-
tion guarantee is your
assurance of premium
quality.
TRITON TAPE COMPANY, WOODSIDE 77, N.Y.
For complete information write:
BRAND PRODUCTS INC.
256 East 49th Street
New York 17, N. Y.
National Marketing Organization for Triton
Educational Screen and Audiovisual Guide — April, 1960
1%
OUTSTANDING 16MM
SCIENCI FILMS IN COLOR FOR
ELEMENTARY AND HIGH SCHOOL
GRADES
ANIMAL LIFE AT LOW TIDE
11 Min. $110.00 Elem-lnl-J.H.
AQUARIUM WONDERLAND
11 Min. $110.00 Elem-lnt-J.H.
COPPER MINING
14 Min. $135.00 Eleiti-lnl-JH.
DAMS
14 Min. $125.00 Int-JH-SH.
DRILLING FOR OIL
22 Min. $200.00. Int-JH-SH.
EARTHWORMS
11 Min. $110.00. Pri-Elem-JH-SH.
HAWAIIAN ISLANDS, THEIR
ORIGIN AND NATURE TODAY
10 Min. $100.00. Elem-lnt-JH-SH.
HOW ELECTRICITY IS PRODUCED
11 Min. $110.00. Elem-lnt.
INSECT COLLECTING
14 Min. $135.00 Elem-lnt-JH-SH.
INSECT FOODS
14 Min. $135.00. Int-JH-SH-Col.
LADYBIRD STORY, The
11 Min. $110.00. Int-JH-SH-Col.
LITTLE ANIMALS
11 Min. $110.00. K-Pri-Elem.
MICROSCOPIC WONDERS IN
WATER
11 Min. $110. Int-JH-SH.
TOADS
10 Min. $100.00. Elem-lnt-JH-SH.
WIND AT WORK
11 Min. $110.00 Elem-lnt.
WORKING WATER
14 Min. $125.00. Elem-lnl-JH.
—SALE ONLY—
Write for descriptive catalog,
Study Guides and Previews to
PAT DOWLING
PICTURES
1056S. Robertson Blvd.
Los Angeles 35, Calif.
Rentals available from many University,
State. Regional ond Public Libraries.
HEALTH— SAFETY
Bike Behavior sfs CATHEDRAL b&w
78rpm 12min $7.50. Cartoon treatment
of carelessness and its harmful re-
sults. El-SH
For more Information circle
No. 113 on return postal card.
Billy Meets Tommy Tooth fs SVE col
captioned Service Charge $1. Diet,
cleansing teeth, dental care. Sponsor-
ed by American Apple Institute. Pri
For more information circle
No. 114 on retarn postal card.
Dollars for Health fs INSTLIFE col $3
loan. Effects of ill health on the fami-
lies of three high school students.
Others in this Dollars Series: Direct-
ing Your Dollars (money manage-
ment!; Dollars for Security (three
teen-agers learn how life insurance
affects their families). SH A
For more information circle
No. 115 on return postal card.
MICROBIOLOGY
Source Data Information on all phenomena.
Mature single-purpose films presentiag the
most significant microbiological phenomena
disclosed in living organisms by the Nobel
winning Phase-Contrast meihtxl.
Vrite for descriptive folders
ARTHUR T. BRICE
Phase Films Sonoma. California
WHEELIT
IS ALWAYS
READY!
—ready to use
— ready to move
ANYWHERE!
Saves time and
effort in transport-
ing projectors, am-
plifiers, tape re-
corders and other
heavy equipment
from room to
room, floor to
floor, building to
building. Beautiful-
ly designed. Per-
fectly balanced. Pre-
cision engineered.
Durably construct-
ed.
Folding and
Non-Folding
Folding type
Wheeiit fits easily
into auto trunk,
with ample room
for other equip-
ment. Noji^olding
model for vinterior
use. Either may be
locked in stationary
position to serve as
projection table.
Prices— $29.95 to
$79.50.
See your supply dealer
or write Dept. EP
GRUBER PRODUCTS CO.
Toledo 6, Ohio
Driver Education (TV series) 29mp IN-
DIANA ea 30min b&w $125. Titles:
Overview; Physical Characteristics of'
the Driver; Personality of the Driver;
Attitudes, Emotions, Habits; Alcohol
and Drugs; The Driver's License; Me-
chanics of the Car; Safety Features;
Nature of the Roadway; Traffic Con-
trol; Natural Law; Man-Made Laws;
Laws, Enforcement, and Courts; Pre-
paring to Start & Stopping-Steering-
Stopping - Backing; Down Shifting,
Emergency Stops, Turns; Parking;
Standard Shift Driving & Practice
Driving in Traffic; Defensive Action;
Defensive Driving; City Driving;
Highway Driving; Pedestrians and
Cyclists; Other Users of the Highway;
Adverse Conditions; Night Driving
and Emergency Situations; Purchase
and Use of the Car; Maintenance; Li-
ability and Insurance; Accidents. SH
A
For more information circle
No. 110 on return postal card. ^Hj
Fire and Fire Prevention 9fs EYEGATE
col set $25. Made in cooperation with
the NY and other fire departments.
El
For more Information circle
No. 117 on return postal card.
First Aid on the Spot mp EBF lOmin
b&w $60. Revised (third) edition. Six
common types of injuries and the
first aid techniques recommended by
American Red Cross. Includes mouth-
to-mouth resuscitation, shock, wounds,
bleeding, fractures, burns. SH A
For more Information eircle
No. 118 on return postal card.
Improving America's Health mp COR-
ONET llmin col $110 b&w $60. How
expanded health and medical services
have increased well being and life ex-
pectancy. Importance of education
and individual responsibility. JH SH
For more Information circle
No. 119 on retnrn postal card.
NEW 1960
HANDBOOK OF
PRIVATE SCHOOLS
41st edition, 1280 pages illus. red
cloth, $10.00.
Features new facilities find-
ing lists. Who's Who and full
current descriptive data for
over three thousand inde-
pendent schools.
"A real service to education"
— C. S. Monitor
Order or write for lists:
PORTER SARGENT
PUBLISHERS
1 1 Beacon St. Boston 8, Man.
196
Educatioival Scree.\ and Audiovisual Guide — April, 1960
Ill Case of FJre mp EBF 20min col $240
,';:w $120. How fire drills at school
: event loss of life; how a crowded
leatre is emptied without panic; how
girl awakens her family and saves
• r pet when there is a fire in her
ime. JH-A
For more information circle
No. ISO on return postal card.
LANGUAGES
Accent Aigu (series) mp IFB b&w.
i'loduced by Benjamin M. Taylor,
Focus Films. Titles: L'Arrivee a Paris
Ilmin $60); Au Restaurant (llmin
(iOi; Courses at Achats (llmin $60);
\ isages de la Ville Lumiere (22min
; 20) . American boy and girl find
:eir knowledge of French most re-
arding when visiting Paris. SH C A
For more information circle
No. 121 on return postal card.
ISeginning French Conversation 2mp
IFB ea lOmin b&w ii> $60. For second
■mester students. L'Entente Cordiale
:!d Quelle Chance. Dialogue text, sin-
gle copy free, in quantity @ 10c.
For more information circle
No. 122 on return postal card.
I rcnch Film Reader (series) 3mp IFB
Imin b&w $60. Middle class family
a vacation: Depart de Grandes Va-
< ances and Histoire de Poissons. Also
La Famille Martin (18min $110) show-
ing the family at home in Paris.
For more information circle
No. 133 on return postal card.
French for Beginners mp IFB lOmin
b&w $50. Slowly paced, easy French
narration over scenes in French Que-
bec. Commentary, single copy free, in
quantity @ 5c.
For more information circle
No. 124 on return postal card.
French Language (series) 40sfs PATH-
ESCOPE col LP. Berlitz approach,
aural-oral, conversational, 8 sets of 5
lessons, each filmstrip with accom-
panying recording. SH C A
For more information circle
No, 125 on return postal emrd.
Hamburg, die Hansestadt mp IFB lOmin
col $120. Film and guidebook design-
ed for use in second semester Ger-
man, narration simple, slow. In same
series: Unsere Strasse, 20min b&w
$95; Singendes Deutschland 20min
b&w $95, featuring 15 popular folk
songs in appropriate setting, words of
N*w Stimntm Fffmsfripsf
Elementary
BOY SCIENTIST SERIES
A unique set of colored filmstrips in canoon
style, using child characters to illustrate funda-
mental scientific principles of space and matter,
with just enough humor to make them very
incresting to children. Vocabulary frames are
added.
BOB BUILDS A TELESCOPE
BOB'S ROCKET
BOB VISITS THE MOON
BOB'S IWICROSCOPE
BOB VISITS AN ATOM
Write jor descriptive literature
FILMSLIDE SERVICE
1505 Fairmount ftve , El Cetrito B.Calil
the songs available at 2c ea in quan-
tity, 1 copy free.
For more information circle
No. 126 on return postal card.
MENTAL HEALTH
AND PSYCHOLOGY
The Human Side mp CONTEMPO-
RARY 24min b&w $125 r$5. Role of
professional and volunteer workers in
a State mental hospital, and in re-
establishing patients when released.
SH C A
For more information circle
No. 127 on return postal card.
Tljere Was a Door mp CONTEMPO-
RARY 30 min b&w $145 r$7.50. Care
of the mentally retarded within the
general community rather than in
large and remote institutions. Occu-
pational center training. Produced in
England. SH C A
For more Information circle
No. 138 on return postal card.
^fisual
DIE-CUT
CONSTRUCTION PAPER
ALPHABETS
letters
2, 3 &4 INCH SIZES • 10 COLORS
A quoliTy product by the makers of STIK-A-LETTER
Wrile for FREE samples & lileralure
Stik-a-letter Co. Rt. 2, box uoo, Escomiido, caiif.
ETHNIC
FILM
LIBRARY
The Many-Colored Paper Brilliant dyes make fon-
tosticolly beautiful Christmas wrappings out of
ordinary newspaper. Fascinating family or class-
room art project. Produced by Pete ond Toshi
Seeger. 13 min. color (175; rental $15. Brochure
included.
KB^IH
117 W. 4«th St., New Yoric, N. Y.
MUSIC: General
A Pictorial History of American Music
si MUSICAMARA 2x2 100 slides set
$50. George Frederick Handel fs 30fr
$15. C A
For more information circle
No, 130 on return postal card.
COMPCO
professional (fiinlity reels and cans
lire preferred by...
the customers
of...
OEO. \A/. COLBURN
LABORATORY, Ino.
Only Compco offers "a new dimension in
quality" recognized and accepted by leaders
in the movie making industry, compcos su-
periority is attributed to a new, major
advance in film reel construction — result-
ing in truly professional reels that run
truer, smoother, providing lifetime protec-
tion to valuable film. Compco reels and
cans are finished in a scratch-resistant
baked-on enamel, and are available in all
16 mm. sizes — 400 ft. thru 2300 ft. For details
and prices write to:
COMPCO corporation
leoo N- Sp.ulding Ave, Chicago 47, 111.
RUGGED
LOW COST
EIGHT STATION
LISTENING
ALU-IN-ONE CONVENIENCE AND ECONOMY
The ATC HB 2 is a compact all-in one
unit featuring a built in 8 station lis-
tening networl< with an extra jack to link
several units togettier. It is equipped
witti 8 light weight, U.S. made AInico
magnet double headsets with vinyl cov-
ered headbands. Both the headsets and
the lO'foot Input cable are furnished
yiudiol
ronics
11057 WEODINGTON STREET,
with standard phone plugs. Other fit-
tings are available upon request. The
rugged Ye" plywood case is fully covered
in a durable rust tone textured material
that matches other ATC sets. Ask your
dealer about the complete Audiotronics
line of Audio Teaching Components, or
write for the new ATC Catalog.
CORPORATION
r«ORTH HOLLYWOOD, CALIFORNIA
KntJCATioxAL Screen and Audiovisual Guide — April, 1960
197
Reading Music (series) 3mp CORONET
ea llmin col $110 b&w $60 ea. Titles:
Finding tlie Melody; Finding the
RliyUun; Learning About Notes. Int.
For more Information circle
No. l:{0 on return postal card.
Steplien Foster and His Songs mp COR-
ONET 16min col $165 b&w $90. The
composer's life story shown as back-
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipment, Stereo, Hi-Fi audio,
school sound systems, troining kits, elec-
tronic parls.Wrile for value-pacl<ed Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
ground against which his songs were
created. JH SH
For more information circle
No. LSI on return postal card.
Storysong Records EYEGATE 45rpm
set (6) $5.40 ea $1. Catchy tunes, sim-
ple lyrics: Pony Express; Abe Lin-
coln; Betsy Ross; Captain John Paul
Jones; Pocahontas; Declaration of In-
dependence; Robert Fulton; Trans-
continental Railroad; Col. Teddy
Roosevelt; Alexander Graham Bell;
George Washington; Paul Revere. Pri
El
For more information circle
No. 132 on return postal card.
MUSIC: Vocal
Folk Songs of America's History mp
CORONET 13%min col $137.50 b&w
$75. Costumed dramatizations provide
historical seting for important songs
from early colonial period to recent
westward expansion. Int JH SH
For more information circle
No. 133 on return postal card.
Songs of Nova Scotia mp CONTEMPO-
RARY llmin b&w $40 r$3. Helen
Creighton tapes Irish and French
work and folk songs. NFBC produc-
tion. JH-A
For more information circle
No. 1.S4 on return postal card.
RELIGION AND ETHICS
". . . And on Earth Peace" fs BROAD-
MAN 30fr col script, guide, $5. Nativ-
ity story told through visualization c
King James text. JH-A
For more Information circle
No. 135 on return postal card.
Around the World Easter Party fs SV:
40fr col $2.50. A party at school give
children a chance to show custom
and costumes of many lands. Pri-A
For more Information circle
No. 136 on return postal card.
The Bible Speaks on Segregation tap
FELREC 60min 3%ips $3.50 r$1.50. D:
Lowell Hazzard exposes racist clainn
of biblical justification. Other pre-re
corded tapes in this series include
Theory and Practice of Non-Violenc
and Theory and History of Non-Vio ,
lence (Richard B. Gregg). SH C A
For more information circle
No. 137 on return postal card.
Blessed Are the Peacemakers mp FEL
REC 17, om b&w $35 r$2.50. Dr. Mar
tin Niemoller maintains East-Wes
peaceful coexistence has become
necessity. SH C A
For more Information circle
No. 138 on return postal card.
Christmas for All Ages (series) 5sfs CA
THEDRAL col LP 15min. Series (5
$48.15; indiv fs $6.50-$10, rec ea $2.50
$3. Titles: Christmastide; The Christ
mas Story; Holy Night; Littlest Came
Knelt; Christopher Mouse.
For more information circle
No. 139 on return postal card.
OVER A MILE OF MYLAR
RECORDING $
TAPE for only
W
Not only do you get more for your reproduction dollar . . . you get
better reproduction, too! Mylar is the type of tape you've always
wished you could afford. At Low F&B prices . . . you can!
Top Quality — Freq. Resp. 30—
15,000 Cycles
1800 ft. on r reel
MYLAR* ... 3 for $6.85
3 hours recording on 3% double track.
Other Standard Sizes Available
at Bargain Prices, Too!
Mail orders promptly filled . . .
f lease add lie per reel lor postage and handling.
•Mylar is duPont's polyester film at least three
times stronger than regular acetate base.
1200 ft.
on 7" reel
1800 ft.
on 7" reel
2400 ft.
on 7" reel
Mylar*
3 for $10.60
INC.
FI.ORMAN & .
68 West 45th Street New York 36, New York
NOW/
PrimitiiT-e IMan
in Oiir IVorld...
ve
1
Shows the basic pattern of primitive
life as it still exists In the Sepik River
region of New Guineo. Here is
0 self-sufficient people living in a
world almost untouched by modern
civilization. The film pictures the daily
lives of these people, showing how
the jungle furnishes them with food,
clothing, shelter, and transportation.
For upper elementary and secondary
social studies. An Americano production.
12 MINUTES. COLOR $120. RENT $6
Order your print today!
Write for free catalog.
v.,..^ BAILEY FILMS, INC.
iS09 DE LONGPRE AVE. HOLLYWOOD 28, CALIF.
198
Educational Screen and Audiovisual Guide— April, 1960
i:aster in Jerusalem sfs FAMILY col
LP $10. Color photos by Rev. Donald
R. Lantz. El-A
For more Information circle
No. 140 on return postal card.
1 ister Series 5sfs CATHEDRAL col LP
Series (5) $40. Indiv fs @ $6.50; rec @
-:!.50. Titles: The Last Supper; Geth-
omane; Arrest and Trial; Judgment
ad Crucifixion; The Resurrection.
.)H-A
For more Information circle
No. 141 on return postal card.
(iettine Ready for tlie Countdown sfs
METHODIST 64fr LP $10. Rocketry
!id satellite concepts serve as sim-
es for Methodist youth group pro-
rams. JH
For more Information circle
No. 143 en return postal card.
Creat Stories from the New Testament
;fs EBF col script set $48 ea fs $6.
.Vativity; Jesus Prepares for His
Work; Teaching Ministry; Healing
viinistry; Triumphal Entry and Last
■ upper; Trial; Crucifixion; Resurrec-
lon. Fibocolor of Holland production.
Int JH A
For more information circle
No. 143 on return postal card.
Great Stories from the Old Testament
Sfs EBF col script set $48 ea $6.
THE^ILENT
DEEP...
HOW SILENT?
Even in classrooms sunshine bright,,.
Jievelopment of an underwater
microphone, the hydrophone,
reveals a new world of
sound under the sea.
SCIENCE CONCEPTS in 16 M.M.
motion picture —
•SOUNDS' IN THE SEA"
Tliis scientific motion ])ic-
tiire in sound and color is a
ioiindation for a study of
marine life.
Onuir level: KIcmenliti \
Write for previeir and catalog:
MOODY INSTITUTE
of SCIENCE
l.OS ANGELES 25 C A U FORM A
Educational Screen and Audiovisual
AO's NEW OVERHEAD
DELINEASCOPE
gives tlie clearest image yoii've ever seen I
This revolutionary new overhead projector, by American Optical
Company, was developed around a powerful 1000 watt light source
to give you the brightest . . . biggest projected screen image you've
ever seen. Even the extreme corners are sharp and clear because a
specially designed Fresnel lens affords perfectly balanced illumination
to every square inch of screen area.
This precision teaching instrument will project all the line, form and
color of a 10"x 10" transparency up to a huge 177 sq. ft. screen im-
age ... in crisp, accurate detail.
You'll enjoy using this instrument because you face your class at all
times .. . observe every movement and expression of subject reception
and understanding.
AO's Overhead Delineascope helps give your program an unlimited
flexibility that is not possible with any other AV medium. You can
emphasize or dramatize by adding to your prepared teaching ma-
terial on-the-spot.
You'll want to see all the new, exclusive features that make this in-
strument a practical investment in creative teaching. Your AO Sales-
man or Audio -Visual Dealer will be happy to arrange a demonstra-
tion at your convenience.
American Optical
'W Company
INSTRUMINT DIVISION. BUffALO IS. NIW YORK
Dept. D241
Please send complete information on AO's New
Overhead Delineascope.
Name_ „ .
Address.
City
„Zone_
_SUte_
IN CANADA write -American Optical Company Canada Ltd., Box 40, Terminal A, Toronto, Ontario
Guide — Apru,, 1960
199
Titles: Creation; Noah; Abraham and
Joseph; Moses in Egypt; Moses in the
Wilderness; Samuel and Saul; David
and Solomon; The Prophets. Fibocol-
or of Holland production. Int JH A
For more Information circle
No. 144 on return postal card.
Heroes for God 6sfs CATHEDRAL col
IP set (6fs, 3rec) $33.75; indiv rec
$5, rec $2.50. Titles: Patriclc; Margaret
of Scotland; Christopher; Martin of
Tours; Nicholas; Francis of Assisi.
For more information circle
No, 145 on return postal card.
John Brownlee teaching with Norelco Tape Recorder: The world-famous Aus-
tralian baritone, beloved "Don Giovanni" of the 1930's and iO's and now Director of
the Manhattan School of Music, tape records with his Norelco 'Continental' a
difficult passage sung by pretty student Judith Ingram. Afterwards Mr.
Brownlee played back this section of the tape to show his pupil precisely what
needed further vocal polishing. "A high-quality tape recorder enables the teacher
to let his pupils hear themselves as others hear them," says Mr. Brownlee. "/ find
my Norelco 'Continental' three-speed tape recorder an extremely versatile teaching
tool, especially as it is capable of outstanding faithful, undistorted reproduction of
vocal and instrumental timbres." The Norelco 'Continental' is a product of North
American Philips Co., Inc., High Fidelity Products Division, Dept. 1S9, 230 Duffy
Avenue, Hicksville, Long Island, N. Y.
The KEYSTONE Standard Overhead Projector
is available for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projeaion of Standard (314" x 4") Lan-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 2!4" Slides, Strip Film, and Micro-
scopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number-
Combinations and Fraaion-Combinations tachistoscopi-
cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
Write for Further Information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO., MeadviUe. Pa. Since 1892, Producers of Superior Visual Aids.
Jiminy Cricket, Tales of 6sfs CATHE-
DRAL col LP set (6fs, 3rec) $41.85;
indiv fs and manual $6.25; rec $3.
Beloved Walt Disney characters in
church series that exjimines human
relationships in the light of the Co'
pel. Titles: The Tortoise and li
Hare; Brave Little Tailor; Litt
Hiawatha; The Ugly Duckling; Pluto
Fledging; A Ducky Decision.
For more information circle
No. 146 on return postal card.
Land of Jesus' Later Ministry sfs FAM-
ILY col LP $10. Recent color photo-
graphs taken by the Rev. Donald
Lantz in ancient Judea. El-A
For more information circle
No. 147 on return postal card.
Life of St. Paul Maps Sfs CATHEDRAL
b&w set $12.50 ea $3. Separate strips
on early life, three journeys, and to
Rome. Text on each frame.
For more information circle
No. 148 on return postal card.
The Living Christ (series) 12mp CA-
THEDRAL 30min ea col r$13 b&w $9
subject to certain seasonal premium
rates. Titles: 1, Holy Night; 2, Escape
to Egypt; 3. Boyhood and Baptism;
4, Men of the Wilderness; 5, Challenge
of Faith; 6, Discipleship; 7, Return
to Nazareth; 8, Conflict 9, Fate of
John the Baptist; 10, Retreat and
Decision; 11, Triumph and Defeat;
12, Crucifixion and Resurrection.
For more information circle
No. 149 on return postal card.
Peace on Earth fs DISCIPLES 58fr col
script $5. Nativity story related to
visualized consideration of need and
urgency of peace on earth, spiritual
rebirth and rededication. JH-A
For more information circle
No. 150 on return postal card.
Poverty, Chastity and Obedience mp
CONTEMPORARY 30min b&w $k45
r$12.50. Anglican monastery at Mir-
field, England. BBC production. SH C
For more information circle
No. 1.51 on return postal card.
4 SPEED
RECORD fir
TRANSCRIPTION
PLAYUS
ffritc /or illuttraUd
cattlof
AUDIO-MASTER
l7E.45thSt., NewYbrk
TRIPLE THE LIFE OF YOUR
MOVIES and SLIDES
PERMAFILM
The Amazing Preservative
PREVENTS scrotches, brittle-
ness, torn sprocket holes, color
fading, fungus, warping ond
popping. Easy to use. Just
wipe it on.
Ask your dealer for PermaHlm
1 oz.89c;8oz.$4.95;16oz.$8.25
Eriwil ScfHtlfic fritf.Cirp. Zblat* 21. HI.
1 oz. treats
400 ft. 16 MM
for only
m
200
EDUCATIO^AL ScREEN AND AUDIOVISUAL GuiDE — APRIL, 1960
RCA PRESENTS
THE "PRECEPTOR" SYSTEM
. . . world's most advanced
language laboratory equipment!
This is the RCA "Preceptor"— an
exciting new concept in language
laboratories. Most advanced because
it opens fresh new avenues for crea-
ti\e teaching . . . most advanced be-
cause it gives the teacher full control
of the laboratory. Most advanced,
too, because it's transistorized and be-
cause its modular design simplifies in-
stallation and makes expansion easy.
'I'ransistors add many extra advan-
tages to RCA's new "Preceptor"
System — providing instant action,
longer life, simpler wiring, and lower
operating costs. These are but a few
iif the superior features RCA sound
engineers have designed into the
"Preceptor" to make it the world's
most advanced and most wanted
language laboratory system.
Write for complete information pack-
age explaining how RCA "Preceptor"
System can vitalize your language
curriculum. Also, ask for the name
of your nearest RCA Language Labo-
ratory Dealer. Address: Radio Cor-
poration of America, Language
Laboratory Sales, Building 15-1,
Camden 2, N.J.
The RCA "Preceptor" console (above)
with its master control panel puts the
teacher in complete command. It
allows: 1) monitoring of any student;
2) listening in on master tape and
student's voice; 3) two-way conver-
sation with any student; 4) recording
of student on central tape recorder;
5) insertion of comments on the
recording; 6) communication with
whole class through "all-call" con-
trol. The teacher controls tape selec-
tion and can play up to 10 dif-
ferent tapes.
World's Most Advanced
Components . . . from RCA !
Sturdy RCA "Preceptor" booths can
be installed singly, with or without
flip-top desk to serve as writing sur-
face, or in modules of two or three
attractive economy booths.
Expansion? Just add a pre-wired
SelectorCom panel with a bank of
10 selector switches.
RCA tape decks for the "Preceptor"
System may be either half-track, or
dual-track. Single-knob control
makes them ideally simple to operate
at the console or in student booths,
as a program source or for student
recording. Convenient new cartridge
type tape decks are also available.
RADIO CORPORATION of AMERICA
CAMDEN 2, NEW JERSEY
Tmk(s) ®
Educational Screen and Audiovisual Guide— April, 1960
201
Advertisement
HELPFUL BOOKS
ADMINISTERING AUDIO-VISUAL SERV-
ICES. By Carlton W. H. Erickson. Covers
administrative/ supervisory, and tech-
nological problems, emphasizing com-
petent performance in all service as-
pects. 479 pp., illustrated. Macmillan
Company, 60-5th Ave., New Yoric 11,
N. Y. $6.95.
THE AUDIO - VISUAL EQUIPMENT
MANUAL. By James D. Finn. Published
under the general editorship of Edgar
Dale. 384 pp. 1400 illustrations.
Henry Holt and Co., 383 Madison
Ave., Nevr York 17, N. Y.
$15.00.
AUDIO - VISUAL MAHRIALS: THEIR
NATURE AND USE. Revised Edition
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 249 Illustrations
14 Color Plates. Harper & Brothers
49 E. 33rd St., Nevr York 16, N. Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN TEACH-
ING: REVISED AND ENLARGED. By
Edgar Dale. 544 pp. Illustrated; and
with 49 full-color plates. Henry Holt
and Co., 383 Madison Ave., New York
17, N. Y. $7.75.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
piled and Edited by Walter A. Wittich,
Ph.D., and Gertie Hanson Hoisted,
M. A. Fifth Annual Edition. 1959.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowl-
kes. 19th Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study In
Photoplay Appreciation. By William
Lewin and Alexander Frazier. Illus-
trated. Educational & Recreational
Guides, Inc., 10 Brainerd Road, Sum-
mit, New Jersey. $2.95 on approval.
Star of Bethlehem mp CATHEDRAL
13min col r$8. Animated film shows
Holy Family, appearance of the star,
three kings adoration, host of angels
descend from sky. Pri-A
For more information circle
No. 15'3 on return postal card.
Venturing Beyond Violence sfs FEL-
REC 58fr col 7%ips tape. $7.50 r$2.50
Cartoon treatment shows many ways
to meet threat of violence and points
up the psychological basis of non-
violence. JH-A
For more information circle
No. 15.S on return postal card.
Exploring With Science "shortstrips"
EBF 12 fs (ea 14fr) col set $19.90.
Filmstrips are mounted in transpar-
(§f^'
about scientific time determination,
timekeeping, time zones, Daylight
Saving Time, Greenwich Time and the
International Date Line
PRODUCED
BY
INDIANA UNIVERSITY
audiovisual center
BLOOMI NGTON I N D
ent envelope parallel with qu
explanatory card for individual ha
viewing; but may be removed 1
group projection. Pri.
For more information circle
No. 1.54 on return postal card.
General Science L 6sfs WEDBEF
b&w LP discussional control. Titl«
Energy of Muscles; Energy of Air a;
Water; Heat — Conduction and Co
vection; Heat — Radiation; Maki
Thermometers; Reading Thermon-
ters. JH
For more information circle
No. I.'k) on return postal card.
Horizons of Science lOmp ETS 22m
ea col set $2,000. Produced in associ
tion with the National Science Fou
dation. Titles: Visual Perception; T'
Worlds of Dr. Vishniac; Exploring tl
Edge of Space; The Mathematicii
and the River; Project Mohol
"Thinking" Machines; Rocket Cor
bustion; New Lives for Old; Tl
Astronomer's Universe; The Capilla:
Bed and Microcirculation of tl
Blood. JH SH
For more information circle
No. I;V{ on return postal card.
NEW PUBLICATIONS
Improving Instruction — Budgeting Yot
A-V Program. Prepared by Dr. K. (
Rugg for the Audiovisual Commissic
on Public Information and mailed t
the U.S. Office of Education to 20.0(
school administrators. Detailed stud
of 28 good AV programs in 7 sectior
of U.S., and on variety of econom
levels. 90pp. Single copies free froi
Audiovisual Center, Indiana Univei
sity, Bloomington, Ind.
For more information circle
No. 157 on return postal card.
You Are
while
presenting
Audio -
Visual
programs
DARKENING
202
I & SHADES
Finest materials— decorative colorsi
Made to fit any size windows
Guaranteed for 10 years
Used throughout the United States
since 1917
Write for literature and fabric samples.
They're free.
MANUFACTURING COMPANY
2347 Sullivan Ave. • St. Louis 7, Mo.
Educational Screen and Audiovisual Guide — April, 1960
FORSE
odern Teaching Aids 1960 catalog of
visLialboard (sic) cutouts. 64pp 50c.
VISPEC
Write direct
DEA Conversion List correlates "Pur-
chase Guide" with Science equipment
catalog. 16pp. Free. CENCO
For more information circle
No, l.Vt on return postal card.
cience Study and Enjoyment. List of
university-made and other unusual
science films. Free. IFB
For more information circle
No. !.'>!> on return postal card.
tereomaster Hi-Fi Components for
1960. 20pp. free. SCOTT
For more information circle
No. 1(>A on return postal card.
ubject Area Film Catalogs — separate
listings of titles, content descriptions,
prices and other data are available in
a new breakdown of Coronet Films
catalogs: Guidance Grades 1-12 ( 16
pp); U.S. and American History
Grades 5-12 (4pp); Language Arts
Grades 7-12 (6pp); Modern Foreign
Languages Under Titles HI and VI of
NDEA l6pp). Free. CORONET
For more information circle
No. 14)1 on return postal card.
Teacher's catalog of 179 Filmstrips.
UWF
For more information circle
No. 16*i on return postal card.
[Ws Is Stereo High-Fidelity 36pp. 8%
xll" illus. 25 cents. ALLIED
For more information circle
No. iHH on return postal card.
rime Table for the Classical Repertoire
lists average performance times for
over 1200 classical compositions as a
guide to "serious tape recordists."
Price $2.75, 34pp. Copyright 1959,
William Colbert.
Write direct
m fILM DOClOftS"
SPECIALISTS
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FILM
REJUVENATION
RAPIOWELD Process for
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cleaning, timing, printing, chemical
control, handling, shipping. Instruc-
tions on preparing originals for in-
visible scene changes, dissolves, fades.
PREFILAB
For more information circle
No, 164 on return postal card.
Visual Aids in Fundamental Education
and Community Development, Ro-
mesh Thapar, Report on Unesco Sem-
inar, New Delhi, India, Sept. 8-27,
1958. 36pp. UNESCO
For more information circle
No. 16.5 on return postal card.
Your Best Audio-Visual Rx for 1960,
Catalog of 119 filmstrips, some with
sound, including advance schedule of
1960 production. 16pp. free. FH
For more information circle
No. 161! on return postal card.
Send for l^ree Brochure
udio
IN THE INTEREST OF
EDUCATIONAL
AV PROFESSIONALS
Visual Bullet
HA-LITE SCREEN COMPv
DA-LITE SCREEN COMPANY
FINAL SUCCESS OF FILMED
PRESENTATION DEPENDS ON
QUALITY OF PROJECTION SCREEN
Good filming, care-
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the picture. lacks
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of projecting on an
improper surface.
Da-Lite engineers
have developed a
screen surface that
protects the audio-
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from such a problem. The famous White
Magic glass-beaded surface is unequalled
in quality. Gives outstanding clarity of
picture and faithful reproduction of color.
You can seat your auJdience over a wider
area with this new surface, too. For details
on screen surfaces available and their ap-
plication, write Engineering Department,
Da-Lite Screen Company, Inc.
FILM TECHNIQUE
Founded 1940
37-02C 27th St., Long Island City 1,N.Y.
WRITE TODAY!
H'e'll be glad to
help you find the
answer to your au-
diO'Visual problem
Da-Lite
SCREEN COMPANY. INC.
Wariaw, Indiana
NEW! ELECTRICALLY-OPERATED
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The exclusive Da-Lite Electrol', is electri-
cally-operated . . . disappears completely
when not in use, reappears in seconds at
touch of control button.
May be installed in a concealed position —
or mounted on wall and finished to match!
Serving The Auiliu-yisuol Field For Over Half A Century
AV
PROBLEM '
NE>AAS! In Teaching
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'ADD+A+TRACK
Dramatic new development for
modern teaching techniques
• develops oral skills
• promotes retention
• accelerates student's progress
Exclusive V-M "Add-A-Track" is the
big new feature in tape recorders! Re-
cord on one track, rewind the tape and
record again on a second track while
listening to the original recording
through another speaker system. Then
play-back again and you hear holh re-
cordings simultaneously! You can even
play a duet with yourself!
V-M /"Add-A-Track" 'lape-o-matic'® 4-Track
Stereo-Play Tape Recorder; Records and plays-
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Model 720— $225.00*
Here in one complete unit is a portable, modern
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See your V-M Dealer for a thrilling demon-
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•Slightly Higher West ^B^ ■»
V-M CORPORATION, BENTON HARBOR, MICH-
World Famous for the Finest in Tape Recorders,
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-April, 1960
20a
PHOTOPLAY FILMSTRIPS
Richard III — Based on Laurence Olivier's
colorful screen version of Shakespeare's
famous ploy. 48 frames. $7.50. With
guide, $7.80.
Tha Glass Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36 frames
in full color. $7.50.
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on loca-
tion in Verona ond other Italian cities.
44 frames. $7.50. With guide, $7.80.
Alexander the Great — Biography of the
first man to conquer the civilized world,
based on the photoplay. Shows Alexander's
effort to unite Europe and Asia, a task
with which the U.N. is still faced. 55
frames. $7.50. With guide, $7.80.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
A Lesson In Mythology — Explains Andro-
meda, the Minotaur, Iphigenia, etc., based
on M-G-M's The Living Idol. 25 frames,
color. $7.50. With guide, $7.80.
Julius Caesar, set of 2 filmstrips in black-
and-white, presenting 97 scenes in the
M-G-M screen version of the ploy. $7.00.
With guide, $7.30.
Knights of the Round Table — A set of
two filmstrips. Part One, black-and-white,
25 frames, explains the background of the
story, its theme, its significance as an early
attempt to organize a league of nations
and how the United Nations Security Council
is the Round Table of today. Port Two, full
color, 28 frames, tells the colorful story of
the great legend, based on the M-G-M
photoplay. $7.50.
Prepared by William Lewin, Ph.D.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Adventures of Robinson Crusoe — In full
color, 50 frames, a clear pictorial guide to
the Defoe classic, based on the United
Artists screen version. $7.50. With guide,
$7.80.
Columbus — Black-and-white, based on the
J. Arthur Rank production starring Fredric
Morch. 55 Frames. $4.00.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved fairy
tale OS performed by the charming Kine-
mins of Michael Myerberg's screen version,
released by RKO Radio Pictures. $7.50.
With guide, $7.80.
Greatest Show on Ectrth — In full color, o
lively pictorial guide to the circus, based on
Cecil B. DeMille's Technicolor photoplay,
which won the Academy Award in 1953
as the best picture of the year. 40 frames.
$7.50. With guide, $7.80.
Ulysses — In full color, 64 frames, a pic-
torial guide to the new Paramount screen
version of hlomer's Odyssey, produced in
Italy. An invaluable old to the study of
the classic. $7.50. With guide, $7.80.
204
Educational Screen a.\d Audiovisual Guide — April, 1960
Trade News
FC Aids DAVI Field Program Back to the Peep Show
Teaching Films Custodians, Inc., edu-
itional services subsidiary of The
lotion Picture Association of America,
icked up a $1,500 tab for four audio-
isual education surveys in the 1958-
3 school year, and has upped the bud-
et to $1,600 for the current school year.
,ast year's surveys were made in the
airfax County (Va.i schools; Miami
iniversity, Oxford, Ohio; Rutgers
tate University of New Jersey; and
febraska Wesleyan University. Among
lose in 1960 is one to be made in the
t. Louis (Mo.) county schools.
Altogether, since 1955, these surveys,
nder direction of the Field Services
ommittee of the Department of Audio-
isual Instruction. N.E.A., have been
lade in two city and two county school
ystems and in seven colleges and uni-
■ersities.
The TFC supports also an annual top
evel audiovisual "brainstorming" ses-
ion at Lake Okoboji grounds of the
State University of Iowa, covering all
osts of the meeting except travel and
alaries of those invited by DAVI to
ittend.
Teaching Films Custodians, Inc., is
he agency through which motion pic-
ures originally produced for theatre
■ntertainment and then found suitable
)y authoritative educators for class-
■oom use are made available to schools
)y the motion picture industry.
Thomas A. Edison never thought
much of showing movies to a mctss
audience. He preferred the peep-show,
where you put your penny in the slot
to enter briefly a flickering world all
your very own. Hundreds of thousands
of children today enjoy that type of
show when they turn the cardboard
wheels of their "Viewmaster" — a suc-
cession of 16mm frames now adapted
to educational uses by Sawyer's, and,
primarily to religious purposes, by
Glenn McMurray.
Encyclopaedia Britannica Films joins
the trend with its so-called "shortstrips"
(35mm filmstrips, each 14 frames in
length, a dozen to the set). Film and
Slide Lab of Toronto have been featur-
ing approximately this length for some
time, but in "Hymnslips" intended for
group projection, with each hymn a unit.
A dozen EBF "shortstrips, with one
plastic hand-viewer, are priced at $19.90;
additional strips at $1.66 each; additional
viewers at $1.00 each.
New Job for Gen. Medaris
Major General John B. Medaris, re-
tiring from the U. S. Army 37 years'
active service, has been elected chair-
man of the board of Electronics Teach-
ing Laboratories of Washington, D. C,
makers of Monitor language labora-
tories. Gen. Medaris directed all of the
army's missile and space programs.
FOR YOUR CLASSROOM
THi tASY
TO USE
• Theater Quality
16mm Sound Projector
• Film Safety Trips
• Easiest to Use
• Lowest in Cost
• Lightest in Weight
• 50,000 Users
Can't Be Wrong
• Lifetime Guorontee
THE EDUCATOR'S FRIEND
Here's a professional projector for
your educational and enterfoin-
ment films. Precision built with
rugged construction throughout.
Weighs only 27'/2 lbs.
Complete $349.50
.__...._.»_ — — — — — — — — — -..^
Write for Free Catalog SS j
theHARWALDco.
S 1245 Cliicogo Ave,
U__
Evantton, III.
Ph; DA 8-7070
IMEWL-Y
"HOW TO MAKE GOOD TAPE RECORDINGS"
by C. J. LeBel, Vice Pres., Audio Devices, Inc.
This completely revised handbook of tape recording contains
up-to-the-minute information of practical value to every tape
recordist. Profusely illustrated with photographs, charts and
diagrams, it contains 150 fact-filled pages.
"How To Make Good Tape Recordings" can be read and easily
understood from cover to cover by an amateur recordist. Yet it
contains a wealth of practical information that makes it a valu-
able aid to experienced teachers and musicians.
Available either cloth-bound, or paper-bound. Get a copy from
your Audiotape dealer or order direct from Audio Devices, Inc.
Makers of
ftmiKytfip^
Ttiagnetic recording tape
AUDIO DEVICES, INC. 444 Madison Ave., New York 22, N. Y.
In Hollywood: 840 N. Fairfax Ave. • In Chicago: 5428 N. Milwaukee Ave.
I AUDIO DEVICES, INC., Dept. EV, 444 Madison Ave., New York 22, N. Y.
I Enclosed is n Check Q Money Order for $_
I
L.
_ _ (or which
please send me, postpaid, "How' To Make Good Tape Recordings" as follows:
paper-bound copies at $1.50 cloth-bound copies at $2.50 each
Name
Address
City
_State_
Edi r..\rioNAL Screk.\ and Audiovisual Guidk — April, 1%()
205
Donald Ickes, AV director at New Trier, laminates illus-
trated foothall plays for the athletic department.
Laminator for AV Dept.
A new laminating machine is one of
the features of the remodeled audio-
visual department of New Trier high
school in Winnetka, 111.
The unit is the "Ply-On," manufac-
tured by American Photocopy Equip-
ment Company, Evanston, 111. It is
utilized by the entire school, with ma-
terial channeled through Donald Ickes,
audiovisual director. He plans to set
up a regular schedule of laminating
services for each of New Trier's depart-
ments, along with other services that
will be offered at this central location.
Current applications for the lami-
nator include passes, signs, important
records, diagrams — both academic and
for use by athletic teams — also sheet
music and library uses such as book
jackets.
Filmstrip Standards Finalized
A committee headed by Robert H.
Larson, chief engineer of Dukane Cor-
poration's audiovisual division, has sub-
mitted a final report on technical speci-
fications for filmstrips which states:
"The filmstrip (or slide film) with or
without accompanying sound has be-
come such an important media of com-
munication with users spread through-
out industry, commerce, religion and
education that it is imperative that the
arrangement of the filmstrip be stand-
ardized so that all confusion is elimi-
CLASSIFIED
VISUAL WORDS, actually seen when
spoken, aid Kinetic Thoughtforming
Instruction. How to use, and Exam-
ples, $1 ppd. Also Teaching Text of
Kinetic Thoughtforming, $2. Sensitron
System (of Thoughtforming), Box
1126, St. Augustine, Florida.
-COLOR SLIDES, two-inch. Western
national parks, monuments, moun-
tains, Indians, animals, birds, weather,
flowers, geology, ranching, and trees.
Choose from approval selections. Free
Lists. Quality Slides, 711 Columbia
Road, Colorado Springs, Colo.
nated in the actual utilization of the
media."
These specifications provide that, fol-
lowing a square cut midway between
two sprocket holes, the first three
frames carry the word "Start" in light
letters against a darker background,
and that a white dot not less than Va
in. in diameter appear in the upper
left-hand corner of each of these "Start"
frames. The next four frames are for
title and other identification data,
"preferably parallel to the film edge."
The tenth ("Focus") frame is to carry
a simple design pattern "so that the
projected picture can be accurately
located and sharply focused on the
screen," and if a sound medium accom-
panies the strip this focus frame is also
to carry definite instructions to the op-
erator as to the proper frame on which
to start the sound. The eleventh frame
carries the first main title, intended to
be seen by the audience.
As a precaution against scratching,
the final frame (usually "The End"
title) is to be followed by a length of
film "at least equal to the circum-
ference of the container in which it
will be stored." The two last frames
in this tailpiece are to bear the word
"End" in light letters on dark back-
ground; in the case of color films,
white letters on red background.
Members of Mr. Larson's technical
committee included Robert S. Throop,
William H. Smith, William F. Kruse.
H. S. Van Deren, Jr., Eric Bender, and
Walter Johnson.
People
Thomas Stuart Masterson has been
appointed director of photography at
Stanford University. He has been di-
rector of the Visual Aids Department
of the UCLA medical center. His post as
vice president of the Southern Cali-
fornia chapter of the Biological Photo-
graphic Association will be filled by
Maurice LeCover, director of visual
arts. Cedars of Lebanon Hospital. Los
Angeles, Calif.
Dr. William C. Leone has been named
vice-president and general manager of
Rheem Califone Corporation. Dr. Leone
was with Hughes Aircraft since 1953 and
for seven years was on the faculty of
Carnegie Institute of Technology.
Directory of
Sources and Materials
Listed on Pages 193-203
BROADMAN Press, 127 Ninth Ave., N
Nashville 3, Tenn.
CATHEDRAL Films Inc., 140 N. Holly
wood Way. Burbank, Calif.
CENCO— Central Scientific Co., 1700 VI
Irving Park Road, Chicago 13, 111.
CONTEMPORARY Films, Inc., 267 W
25th S., New York 1, N. Y.
CORONET Films, 65 E. South Water St
Chicago 1, 111.
CREATIVE Education, Inc., 340 N. Mil
waukee Ave., Libertyville, 111.
DISCIPLES of Christ (United Christiai
Missionary Society), 222 S. Downey
Indianapolis 7, Ind.
EBF — Encyclopaedia Britannica Films
Inc., 1150 Wihnette Ave., Wilmette. Ill
ETS— Educational Testingr Service'
Princeton, N. J.
EYEGATE House, Inc., 146-01 Archer
Ave., Jamaica 35, N. Y.
FAMILY Films, Inc., 5823 Santa Monica
Blvd., Hollywood 38, Calif. .
FELREC— Fellowship of Recortciliation,
Box 271, Nyack, N. Y.
IFB — International Film Bureau, Inc.,
57 E. Jackson Blvd., Chicago 4, 111.
INDIANA University, Audi o-Visual
Center, Bloomington, Ind.
INSTLIFE— Institute of Life Insurance,
488 Madison Ave., New York 22, N. Y.
METHODIST Publishing House, 201 8th
Ave. S., Nashville 2, Tenn.
MH— McGraw-Hill Book Co., 330 W.
42nd St., New York 36, N. Y.
MUSICAMERA, Box 330, Chicago 90.
111.
NFBC— National Film Board of Canada,
Canada House— Suite 819, 680 Fifth
Ave., New York 19, N. Y.
PATHESCOPE Educational Films, Inc.,
Coliseum Towers, 10 Columbia Circle,
New York 19, N. Y.
REMBRANDT Film Library, 13 E. 37
St., New York 16, N. Y.
ROUNDTABLE Productions, 139 S.
Beverly Drive, Room 133, Beverly
Hills, Calif.
SCOTT— H. H. Scott, Inc., Dept. P, 111
Powdermill Rd., Maynard, Mass.
SVE — Society for Visual Education, Inc.,
1345 W. Diversey Pkwy., Chicago 14,
111.
VISPEC— Visual Specialties Co., 835 S.
State St., Caro, Mich.
WEDBERG and Associates, 4715 S. Nor-
mandie Ave.. Los Angeles 37, Calif, fj
206
Educational Screen and Audiovisual Guide — April, 1960
UCATIONAL SCREEN AND
ftgRIOUICAL h£A.}ING HOG
Receh
UDIOVISUAI
May, I960
From "Chaparral Classroom"
— Bailey Films
\>
AV Materials in Guidance— page 220
Tape Recorded Teaching— page 226
•AV M0|«3dnS sgc
,, , NoisiAia u3a>io
Charlie
the Destroyer
HE CAN'T
PULL A LEVOLOR
VENETIAN BLIND DOV\AN
Because, not only are LEVOLOR installation
brackets made of heavier, stronger metal, but
LEVOLOR installation brackets have a two-way
safety catch. Even when not completely locked, the
blind cannot come down.
Information that insures the best installation pos-
sible is a service all LEVOLOR representatives will
give you. They will submit a prospectus covering
every detail of your Venetian Blind installation— help
with the specifications and make a final inspection
after the blinds are installed. It is a service that guar-
antees good specifications and good Venetian Blinds.
VENETIAN BLINDS
AUDIO-VISUAL CONVENTIONAL
Levolor Lorentzen, Inc., 720 Monroe St., Hoboken, N. J.
SKYLIGHT
Vith the Authors
EDUCATIONAL SCREEN AND
I'he collaborators on AV Materials
I Cuidance are on the staff of East-
■11 Illinois University, Charleston, Illi-
ois. Dr. Verne Stockman is an asso-
late professor of education and is di-
. tor of the school's audiovisual cen-
AUDIOVISUAL
GUIDE
May, 1960 Volume 39, Number 5, Whole Number 385
\)T. Donald Moler is an associate
Kifc'ssor of education and is director
1 the guidance training program at
astern Illinois. James Lister is an
ssistant in the audiovisual center and
studying toward a doctorate in
iiiilance at the University of Illinois.
Pearl C. Snively is a studio teacher
I the Washington County (Md.)
closed Circuit Educational Television
roject. She has a master's degree in
ducation from University of Mary-
uid and studied dramatics and radio
t Peabody Conservatory of Music
nd other schools.
Melvin C. Carpenter is in his 24th
t ir as district superintendent of
.)ls in South Kortright, N. Y. He
.^ a bachelor's and master's degree
■om the State University Teacher's
■ illcge at Albany.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
AUl C. REED, Editor. JAMES R. CUMMINGS, Man-
sing Editor. WILLIAM S. HOCKMAN, Editor for tKe
hurch Field. I. C. LARSON and CAROLYN GUSS,
dilori for Film Evoluotioni. MAX U. BILDERSEE,
ditor for the Audio Field. IRENE F. CYPHER, editor
>r llie New Filmstrips. PHILLIP LEWIS, Technical
ditoi. WILLIAM F. KiiUSE, Trade and Public Re-
ilioni, IRENE THORSON, Editorial Asiistant.
BUSINESS STAFF
S. GILLETTE, Publisher. MARIE C. GREENE,
VILIIAM LEWIN, Aiiociate Publishers. THEA H.
OWDEN, Business Manager, OLIVE R. TRACY,
irculolion Manager, PATRICK A. PHILIPPI, Qrcu-
3tion Promotion. WILMA WIDOICOMBE, Adver-
ting Production Manager.
Advertising Representatives
VILLIAM IFWIN, 10 Brainerd Road, Summit, N. J.
(Crestview 3-3042)
VIlllAM F. KRUSE, 3000 Lincoln Park West Bids.,
Chicago 14, III. (Bittersweet 8-53131
EDITORIAL ADVISORY BOARD
AMES W. BROWN, School of Education, San Jote
State College, California
DGAR DALE, Head, Curriculum Division, Bureau of
Educational Research, Ohio State University.
Columbus
.MO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
AARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los Angeles
City Schools, Los Angeles, California
V. H. DURR, Supervisor, Bureau of Teaching Mo-
terials. Stole Board of Education, Richmond,
Virginia
:hARLES F. HOBAN, institute for Cooperative Re-
search, University of Pennsylvania, Philadelphia
:M!LY S. JONES, Executive Secretary, Educational
Film Library Association, New York City
'. EDGAR LANE, supervisor. Instructional Materials
Department, Board of Public Instruction, Dade
County, Florida
DEAN McCLUSKY, Professor of Educotion, Head
of Audio-Visual Education, University Exten-
sion, University of California at Los Angeles
lEERLEY REID. U. S. Office of Education, National
Defense Educotion Act, Washington
:HARLES F. SCHULLER, Director, Audio-Visual Cen-
ter, Michigan Stole College, East loosing,
Michigan
ERNEST TIEMANN, Director, Visual Instruction Bu-
reau, Associate Professor, Division of Exten-
sion, The University of Texas, Austin
JON WHITE, Executive Vice President, National
t Audio-Visual Association, Folrfox, Virginia
D
EDITORIAL
218 Cliche Blocks to Progress
ARTICLES
220
Verne Stockman, Donald
AV Materials in Guidance
Moler, James Lister
224 Tapes in Multiple Classes Melvin C. Carpenter
226 Tape Recorded Teaching Fearl C. Snively
229 Planning an AV Conference?
DEPARTMENTS AND FEATURES
211 With the Authors
214 News
216 Letters
216 Calendar
230 Filmstrips Irene Cypher
232 AV in the Church Field William S. Hockman
237 Film Evaluations L. C. Larson, Carolyn Guss
240 Audio Max U. Bildersee
244 Trade Directory for the AV Field
245 New Equipment and Materials
256 Helpful Books
257 Trade News
258 Directory of Sources
259 Index to Advertisers
-»i"
CATIONAL
I ATION
o OF
MERICA
Foundad In 1923 by Nalton L. Gr««iw
BUSINESS & EDITORIAL ADDRESS: EDU-
CATIONAL SCREEN & AUDIO-VISUAL
GUIDE, 2000 Lincoln Park West Bldg., Chi-
cago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm vol-
umes, write University Microfilms, Ann Ar-
hoT, Michigan.
SUBSCRIPTION PRICE (U. S. currency or
equivalent): Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-
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CHANGE OF ADDRESS should be sent Im-
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Sducational Screen and Audiovisual Guide — Mat, 1960
EDUCATIONAL SCREEN & AUDIO-VISUAL
GinDE is published monthly by Educatlaaal
Screen. Inc. Publication office. LouJ*tU1«,
Kentucky. Business and Editorial Office, JOOO
Lincoln Park West Building, Chicago 14, Illi-
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post office at Louisville, Kentucky, under tha
Act of March 3, 1879.
ADDRESS ALL MAIL (Subscriptions. Cbanc*
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ENTIRE ISSUE COPYRIGHT 194W BT
THE EDUCATIONAL SCREEN, INC.
211
Is he
learning . . .
or just being entertained?
He's learning ...if the classroom
audio-visual equipment is de-
signed, as only Bell & Howell
equipment is, to be an active
educational aid rather than a
medium of entertainment. The
full benefits of teaching with
audio-visuals can be achieved
only through built-in features
and controls that make the
teacher the complete master of
the lesson rather than a by-
stander. Only Bell & Howell
gives these to you, along with
unmatched ease of operation.
The school administrator gets
the assurance of long, trouble-
free equipment operation, and
the certainty that the school has
gotten the best value for
money. Program assistance
service is provided by an ex|
Bell & Howell Audio-Vis
Representative in your area
If you're going to spec
audio-visual equipment sooi
if you're interested in the ad
teaching power audio-visi
can give your school . . . writi
today. There's no obligati
Education Dept., Bell & How
7117 McCormick Rd., Chica
Qualifies for purchase under
Public Law S64. (National
Defense Education Act).
399AV. Stops on single scene
for class discussion. Reverses
instantly, lets you repeat
scenes until they are clearly
understood.
Fiimosound 302. Add high-
fidelity magnetic sound to any
16mm film, automatically.
Doubles the value of language
teaching film.
786AV-1. 2-Channel Tape Re
corder. Teacher records lesson
on one. channel. Student lis
tens, records answers on sec-
ond channel.
V24 Slide and rilnisUip I'lo-
icctor. Simple instructions on
projector. Projects even in
semi-lighted room to permit
note- taking.
F/NE/f PRODUCTS THROUGH IMAGINATION
Bell & Howel
212
Educatioisal Screen and Audiovisual Guide— May, 19f
11:00 A. M.
This movie is really
sharp! Not a light
leak anywhere.
REASON: The windows in this room
are light-controlled with Flexalum
Audio-Visual Blinds. These blinds
make any room theatre-dark anytime.
Here's why: (1) more slats per height
plus (2) patented notch in each slat
that permits adjacent slats to touch,
equals (3) no between-slat light leaks.
(4) Light-trap channels eliminate
around-the-edge light leaks.
11:lO A.IVI.
The slides look
great. Just enough
light to take notes.
REASON: You get just the degree of
light control you need with Flexalum
Audio-Visual Blinds. No other form of
blackout covering allows you this
flexibility. And Flexalum Audio-Visual
Blinds will always stop and stoy just
v.'here you v.'Ont them. They re preci-
sion engineered to operate so flav/-
lessly, fhey're guaranleod in writing
lor live lull years.
m
am
l^^KT
11:20 A. M.
Back to groupwork.
Full daylight,
instantly— no glare.
REASON: Nothing to take down,
nothing to tug back. No wasted
money for multiple coverings, no
wasted classroom minutes. Flexalum
Audio-Visual Blinds do the whole job
— taking you from projection dark-
ness to full light (or anything in
between) with just a flick of a nylon
cord. The plastic lined side channels
eliminate all noisy flutter!
let full-range light control-at low cost-with.5^r^?^«?^/^^® Audio-Visual Blinds!
Bridgeport Brass Co., Hunter Douglas Division, 30 Grand St., Bridgeport 2, Conn.
Dl CATIONAL ScKEEN AND AUDIOVISUAL GuiDE — MaY, 1960
213
Ne\vs
people
organizations
events
I
Wisconsin College Gives
Master's in AV
Now under way at Stout State Col-
lege, Menomonie, Wise., is the only
master of science degree program in
audiovisual instruction at any college
in the state.
To obtain the new master's degree
in audiovisual instruction, graduate
students, after having taught a mini-
mum of one year, are required to en-
roll in three basic courses: research
procedures, applied research, and edu-
cational statistics. These students are
also required to obtain a minimum of
eight semester hoiu-s and/or a maxi-
mum of 15 semester hours from a hst
of 20 recommended graduate courses.
For example, students may select
advanced photography, audiovisual
administration, applied electronics,
motion picture production, to name
a few subjects, as well as more general
courses in curriculum, conference
leading, psychology of learning, super-
vision, and administration.
Upon completion of Stout's $925,-
000 shop-laboratory-classroom build-
ing now under construction, the audio-
visual center will move to enlarged,
renovated quarters in space now oc-
cupied by the Stout printing depart-
ment.
Officials of the college foresee con-
siderable interest in the course.
Australia Library Has
Large Film Archives
The Commonwealth National Li-
brary at Canberra, charged "with the
responsibihty of collecting and pre-
serving Australian historical records,"
has a film division which has pub-
lished a catalog of 1,537 documentary
and educational motion pictures from
388 Australian producers and spon-
sors, some 800 of which are already
in the national library's film collection.
According to its preface, "this cata-
logue is only part of the film division's
project to compile a complete record
of Australian film production and,
wherever possible, to obtain prints of
all significant films for deposit in its
historical film collection." Feature
films are omitted from the catalog
although efforts are being made to
acquire copies of early productions
of this type.
Eugene W. Castle
1897-1960
"Gene" Castle, one of the most dy-
namic figures in the non-theatrical
film field, was best known as founder
of the film line that still carries his
name. The company was started in
1924 with a reported investment of
$10,000. By 1947, when it was sold
Cover Scene
A glimpse of tlie activities of a
6th grade class during a week
at school camp. Chaparral Class-
room is a 19-minute color film
produced by Los Angeles City
Schools and distributed by
Bailey Films, Inc.
Three facuhy members with prominent roles in the establish-
ment of the master's program in AV instruction at Stout State
College: (from left) Dr. Ray A. Wigen, dean of graduate
studies; Silas S. Stamper, assistant professor of audiovisual
education; Dr. David P. Barnard, professor and head of the
audiovisual department.
to Universal Pictiu-es, Castle Fil
had grossed $130,000,000.
After disposing of his holdings, >
Castle spent much of his time
travel and in campaigning agai
what he considered misuse of gove
ment funds in foreign aid and miso
ceived propaganda efforts. His dea
after surgery, came on Feb. 9 in N
York City. His only immediate sin
vor is his wife, Mildred Kuhnhe
Castle.
Chicago Teachers Get TV
Science Instruction
The Chicago Pubhc School systi
has entered another term, its foui
semester of instructional programs
teachers over WGN-TV in Chicago
The Monday through Friday p:
grams, extending from FebruE
through May, are tided "Science
Our World Today" and are devoted
improving instruction in science in t
elementary grades. Previous ser
have been devoted to improving
struction in reading, arithmetic a
social science. Teachers watch the pi
grams on television receivers install
in Chicago area schools.
The new science series brings
television many of the outstandi
scientists and engineers in this are
All facets of the science curriculum a
covered by specialists in their respe
tive fields.
AV Director Lectures at
Journalism Meeting
Carl B. Manner, director of tk
audiovisual department of the Vallej
Calif, for Vallejo Unified School D:'
trict spoke at the California Collegia
Press Conference March 11, 12 at Si>
Francisco State College.
Also speaking were George Leonar
San Francisco editor of Look magazii
and Jack Fields, San Francisco fr«
lance photographer, who exploring t}
nature of photo-joumahsm.
Manner gave a lecture-demonstrr
tion of the Polaroid Land camen
(Continued on page 216)
214
Educational Screen and Audiovisual Guide — May, 19fl
J HOW TO TEACH MORE
EFFECTIVELY WITH AN
OVERHEAD TBMSPASENGT
in important visual aids primer -- clip and save it
PROJECTOR
s a person who uses and is often called upon to advise
n the selection of visual aids equipment, it is essential
bat you become familiar with the many advantages of over-
lead projection techniques — how it can make your teaching
ven more effective, how it helps the student to grasp and to
etain ideas, how it increases the scope of your subject matter.
For many teachers the prime ad-
jutage of the overhead transparency
rejector is the fact that it is the
nly type of projection equipment
lat is designed to be operated in
road daylight. The ordinary class-
)om becomes a theater without turn-
ig out the lights or drawing the
lades. Of course, you must have a
rojector that provides the maximum
;reen light required to retain detail
tid color. Projection Optics' Trans-
aque Jr., for instance, provides up
three times more light on the
;reen than any other projector of
s type. Transpaque Jr.'s exclusive
ptical system has completely elimi-
ated a serious overhead projection
roblem — the distracting rings that
ave always appeared on the screen.
Ip-Front Projection
With this teaching tool, both you
nd the projector are at the head of
le class. As you teach, you face your
ludents. You can gauge their re-
ctions, spot questions immediately;
tudents can take notes and you can
efer to yours. Remember, the lights
re on! In short, with the Trans-
aque Jr. you retain all the advan-
ages of a classroom environment.
The very small profile of Trans-
aque Jr., especially the projection
head, makes every seat usable. There
is nothing obstructing your view of
the class. Every student is able to
see both you and the screen. The
more compact Transpaque Jr. is also
easily portable.
Superimpose transparency over
transparency, building a progressive
story before the eyes of your class.
Transpaque Jr. retains the brilliance
TRANSPAQUE OPTICAL
SYSTEM
and color even through multi-colored
overlays. Each transparency has a
large 10" x 10" format. You can
tailor-make them yourself, simply
and inexpensively. You can buy them
already prepared, covering a multi-
tude of subjects.
Write As You Speak
To create large screen images of
your notes or ideas, just write in
your normal size script on a trans-
parency. It is projected as you write,
just behind you on the screen. You
can draw lines, write clarifying re-
marks, circle areas of special interest.
Your individual technique is as un-
limited as your own imagination.
There is no Squeaky chalk or tiresome
blackboard work. Use the roll of
transparent film. Write on it and
roll it away for a continuous supply
of clean writing surface.
Transpaque Jr. is UL-CSA ap-
proved. It is easy to operate and
trouble-free. For a free demon-
stration or additional information,
write to
Projection Optics Co., Inc.
276 Eleventh Avenue
East Orange, New Jersey
^Educational Screen and Audiovisual Guide— May, 1960
In Canada, Anglophoto, Ltd., 880
Champagneur Ave., Montreal, Quebec.
215
News
pointing up its adaptability to photo-
journalism. The conference was at-
tended by more than 300 student edi-
tors from four-year and junior colleges
throughout the state.
Israel Education Leader
Is U. S. Visitor
A recent visitor to the offices of the
American Council on Audio-Visual
Education in Israel was Dr. Noah
Nardi, director of the Pedagogic Cen-
ter of the Ministry of Education and
Culture in Israel. Dr. Nardi is en-
gaged in a project with the Jewish
Education Committee in New York
and plans to visit school systems as he
travels across the United States before
returning to Israel.
Ford Foundation Grant
For Radio Exchange
The Ford Foundation has an-
nounced a grant o f$500,000 to ex-
pand the exchange of educational and
cultural radio programs between the
United States and countries through-
out the world.
Under the grant, the Broadcasting
Foundation of America (B.F.A.) will
integrate all its operations with the
National Educational Television and
Radio Center's (N.E.T.R.C.) new In-
ternational E.xchange division.
Since the Ford Foundation granted
it $200,000 in 1958, B.F.A. has ex-
panded; it now supplies about 18
hours of cultural, musical, and educa-
tional programs weekly from radio
stations in 40 foreign countries to more
than 200 American commercial and
educational radio stations.
Letters
To the Editor:
Your October, 1959, issue has again
come to our attention and I think
warrants comment, even at this late
date.
It should be very gratifying to you
to find that your publication is fol-
lowed so avidly. Unfortunately we
are finding it embarrassing. The arti-
cle "Criteria for AV Equipment" by
Philip Fayen contains several impli-
cations which we do not believe are
justified.
Mr. Fayen asks the question, "Does
the projector have a rating of 350-500
watts?" A 300-watt projector with a
good optical system could conceivably
put more light on the screen than a
500-watt projector with a poor one.
Wattage is not necessarily a measure
of a projector.
Mr. Fayen asks that 10 foot 1am-
berts be registered on a light meter
focused on the screen. This is a rating
applied to movie projection. The ASA
standards for still projection suggest
5 foot lamberts instead of 10. The
Some of llic educators who met at a reeeiit AV workshop on overheaii
projeotioii in Sah Lake City: from left. Dr. W. Donahl Kriitnhaiigh,
president of Utah State Audiovisual Directors association: Eric V.
Burtis, Ozalid Co.; G. Leon Beutler, Utah State University; Dr. Eldon
Drake, Utah Slate University; R. LeRoy Lindeman, audiovisual di-
rector, Brigham Young University; G. C. Cooper, audiovisual direc-
tor, Idaho State College.
whole discussion is rather out of pi ;
under a projection test because it
more a test of a screen than a p
jector.
Under "Tape Recorder," Mr. Fa;
asks "Does the amplifier have a po\
rating of 10 watts, or at least 7 wt
as absolute minimum?" Although w;
age is a factor in amplifier perfoi
ance it is not the whole story, and I
Fayen's implication that 7 w<
should be considered a minimum is
tremely misleading.
Mr. Fayen asks "Is this a four tr;
or a two track recorder?," imply
that it should be one or the otf
With the possible exception of
as a play-back machine in music
preciation courses, it is hard to th
of any use for either machine. T
problems of stereo rec-ording are si
that the usage will probably not oci
in academic circles, and the cost
such equipment would not be ju:
fied.
Leonard W. Caul
LaBelle Industries, 1
(1) Light output today cannot
measured in lamp wattage, true. (
Comparative screen brightness is
fair gauge if rival machines are test
on the same screen. (3) Wattage o
put (re distortion factor) is an acce
able yardstick in selecting an amplil
for the job it will be asked to do.
Dual track recorders have other ec
cational applications besides stei
music.
Mr. Coulson's comments re "she
ping around" will be run next mon
-Ed.
Calendar
1
May 1-7— Society of Motion Picti
and Television Engineers, Los A
geles.
May 2-6— American Society of Trai
ing Directors, St. Louis, Mo
May 4-7— Annual meeting, Institi
for Education b>' Radio and Te
vision, Columbus, Ohio.
June 19-24— American and Canadi
Library Associations, MonI
Quebec.
June 26-July I — National Ediici
Association, Los Angeles.
July 5-Aug. 12, August 15-26-Syi
cu.se University Summer Workshi
on A-V Materials in Libraries, Syi
cuse, N. Y.
July 8-9-New York State Audi
Visual Council, Schenectady, N.
July .30-Augiist 4-N"ational Institu
for AV Selling, Bloomington, In
August 6-9— National Audi o-Visu
Convention, Chicago.
August 17-23— International Religio
Executive Consultation, Bouldtl
Colo.
216
Educational Screen and Audiovisual Guide — May, 19*
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YALE UNIVERSITY PRESS FILM SERVICE
YALE UNIVERSITY PRESS
86 Fourth Avenue New York 16, N. Y.
;dlc.*tional Screen and Audiovisual Guide— May, 1960 217
editorial
Cliche
Blocks
To
Progress
Paul C. Reed
We doubt that there's an audiovisual administrator anywhere u
hasn't at one time or another been frustrated by the chch^ bid
of his "superior." You know that kind of boss man who says tl
your proposed idea cannot be used because "We tried it once, a
it doesn't work." Or, "There isn't enough money." Or, "The peo:
aren't ready for an idea like that." Or, "We just don't do thii
that way." In a recent talk. Dr. Don Williams of the University
Kansas City, listed a whole file catalog of such cliches and discuss
them as major blocks to progress.
Certainly it's a trying and baffling situation when an AV directc
plans and ideas are turned down for such reasons. But it's even mu
worse when he blocks his own progress by that same kind of <
lusive reasoning. Take the case of the Director of Instructional V'
terials in Northeast City, for example.
He thought he had an insoluble problem in the distribution
filmstrips. His own cliche block to reasonable action was the noti
"You have to treat all schools alike." Or he sometimes told himsi
"What you do for one school in the system, you have to do for al
Who said so, and upon what authority? Maybe like schools shot
be treated alike, but schools aren't alike just because they're in t
same school system. This Director had trapped himself and block'
his own program. But let's be more specific.
There was a good centralized film library and motion pictu
distribution system in Northeast City. When filmstrips began to
available in quantity and quality, it was simple enough, and logic
too, to add these to the existing film distribution system. Filmstri'
being much cheaper than motion pictures, you could even buy fi
or six copies to serve Northeast's fifty-some schools. But the ec
nomics of this method of distribution bothered the director.
True, a filmstrip cost only a few dollars, but in a few years
would cost several times that to distribute it. Each one had to 1
listed, and ordered, and delivered, and picked up, and inspecte
and shelved over and over again while distribution costs mounte
On the other hand, if Northeast Director were to have to buy fif
copies of one filmstrip title, his current budget would be nowhei
near adequate.
The clue that permitted him to break free from his cliche
created block came when he was reviewing the statistics of filmstr
usage. The figures made clear that all schools were not alike. Tl
top school had used more than three times as many filmstrips as tl
school at the bottom of the list. Maybe filmstrips collections shou
be provided for some schools, and not for all, at least not all at one
. Why not start decentralized collections for those schools th
made most use of filmstrips? Five schools first. Five more next yea
Then half the schools had their own filmstrip libraries. If you a:
going to serve schools best, maybe they should never all be treate
alike. The solution for one school is not the solution for all school
There was another fallacy Northeast Director discovered in h
thinking about filmstrips. When he really thought the proble:
through, he knew that in terms of unit cost, methods of use, and tl
way they should be distributed, filmstrips were much more HI
books than like motion pictures. One of these days in Northea
City, those individual school collections will become decentralizei
and there'll be filmstrips in every classroom just as there should b
218
Educational Screen and Audiovisual Guide — May, 19('
At the Blue Island, Illinois, Community High School,
District 218, William Liska, Audio- Visual Coordinator says:
pur Kodak Pageant Projectors stand up to 160 boy operators,
run 5000 showings a year without oiling."
"Projectors get a severe workout under our heavy audio-
visual schedules. Youngsters who run them have vary-
ing attitudes about care. So the operating simplicity and
ruggedness of a Pageant are important features to us.
"Constant hard usage by so many people would also
make it next to impossible to keep up with lubrication
and maintenance records. That's why we place such high
value on the lubrication-free feature of the Pageant."
Perhaps you would like to see how easy it is to operate
this sturdy projector that ends oiling headaches for-
ever. Your Kodak A-V dealer will demonstrate. He'll
also show you how the Pageant throws 40% brighter
pictures on the screen at sound speed . . . how it fills the
hall with distinct sound that you can control. Or write
today for Bulletin V3-22 that tells you all about Kodak
Pageant 16mm Sound Projectors.
Kodak Pageant Projector y EASTMAN KODAK COMPANY, Dept. 8-V, Rochester A, N.Y.
219
AV Materials In Guidance
by Verne Stockman
Donald Moler
James Lister
H
. AVE audiovisual directors recognized the
growing importance of the use of audiovisual ma-
terials in the field of guidance? To find an an-
swer to this question, the Audio- Visual Center
at Eastern Illinois University surveyed all those
guidance directors in the United States whose
names appeared in the April, 1958, directory of
Local Directors of Guidance published by the
U. S. Department of Health, Education, and
Welfare. Of the 1,452 directors listed, 791 (54
percent) responded to the inquiry.
Although writers in the fields of audiovisual
education and guidance have frequently refer-
red to the use of audiovisual materials in guid-
ance programs, very little has appeared in print
dealing specifically with the use of audiovisual
materials in the various areas of guidance. With
emphasis upon guidance under Title V of the
National Defense Education Act, the use of ma-
terials in guidance becomes more and more the
concern of audiovisual directors.
In this survey of guidance programs, inquiry
was made regarding the use of the following
audiovisual materials: charts, graphs, posters,
motion pictures, bulletin boards, slides, film-
strips, field trips, opaque projectors, tape re-
corders and overhead projectors.
Group guidance situations accounted for most
of the use of audiovisual materials. Group guid-
ance situations in the study were considered to
be group-centered guidance activities such as
orientation, providing occupational information,
and exploratory courses or guidance units taught
within academic courses.
The next largest category using audiovisual
materials involved community groups and stafi^
members. Included were those activities of a
guidance nature which were directed toward pre-
senting guidance information to the community,
in-service training of the faculty, and obtaining
information from the community which could be
used in working with the students. Audiovisual
materials were used least in individual counsel-
ing situations. This probably is not unusual, con-
sidering the nature of the counseling situation.
Comparatively few audiovisual materials were
used in addition to those listed. Those additional
materials most frequently used were television,
radio, recordings, flannel boards and photo-
graphs. In virtually all cases the additional audio-
visual materials were being used in group guid-
ance situations.
Photos by Robert C. Wiseman, assistant
director, Audio-Visual Center, Eastern Illi-
nois University.
Participants in the siuvey were asked whel
they would like to use additional audiovi;
materials. Nearly 60 percent replied in the affi
ative. A large majority of these stated t
would like to use more motion pictures in gn
guidance. Other materials which participants
dicated they would like to use were: filmstr
tape recorders, slides, television, pre-recon
tapes, opaque projectors, field trips, overh
l^rojectors, 16mm motion picture cameras, fi
nel boards, sociodramas and radios.
In order to determine the attitudes held
guidance directors toward use of audiovis
materials in their programs, participants w
asked to check whether they considered th
"very valuable," "valuable," "of limited vali
or "of no value." Nearly 90 percent of all f
ticipants indicated they considered audiovis
material valuable to their programs. One-te
of the directors believed them "of limited val
and there were only two "of no value."
Directors who had a wide variety of auc
visual materials available for use in their p
grams tended to give them a high rating. Th
who used most of the materials available pia(
a higher value upon them than did those v
used few. Those who indicated a desire to i
additional materials believed, as would be
pected, audiovisual materials to be valual
Those individuals who listed new or imus
uses of audiovisual materials within their p
grams tended to consider their value even high
Compared with the group rating audiovis
materials of limited value, those rating th
highly tended to have more materials availa
and they tended to use them more extensive
They also indicated a desire to use additioi
materials and were finding new and unusual u
for audiovisual materials.
Guidance directors were asked "What newi
unusual uses are you now making of audiovist
materials?" Comparatively few were exercisi
initiative in this vein; only about five perce
of the directors reported finding uses which th
considered new or unusual. Some of the parti
pants listed uses of the tape, motion pictii
slides and photographs.
An outgrowth of this survey was the formu'
tion of recommendations for more effective i
of audiovisual materials in guidance prograr
The uses recommended below are taken in pi
from uses suggested by participants and in ott
instances uses are suggested which are believ
to be of potential value in guidance situatioii
It is hoped that these will be modified or (
panded to meet specific purposes and that thi
will suggest new applications.
Motion Pictures
Inexpensive, simple 16mm motion picture car
eras (and now 8mm sound cameras and projc
tors) enable schools to produce their own filn
School-produced orientation films are especia,
valuable in introducing school activities to entf
220
i-ilirip college deans often use the overhead projector to explain the college
iiiii'ulnni and requirements to senior high school students.
he future career of high school students may he developed through the use of
iltractive hnlletin hoards.
Educational Screen and Audiovisual Guide — May, 1960
221
ing students. One publication lists 50 colleges
that have produced their own orientation films.
Scenes taken from various college campuses can
be helpful to high school students planning to
attend college. School-produced films can be
used in presenting occupational information,
since the 16mm camera enables guidance per-
sonnel to take film surveys of community occupa-
tions. This information can be presented to class-
es studying occupations.
Such films may also be valuable in the area of
public relations. A film describing school guid-
ance activities can be used in presenting guid-
ance services to parent and community groups.
Most audiovisual directors are aware of the many
commercial motion pictures available for deal-
ing with problems of school, family and personal
adjustment, as well as those designed to present
occupational information. Typicd classifications
of these films are readily available in the various
film catalogs. Some examples are Counseling,
Personnel Service, Vocational Guidance and Per-
sonal Guidance. Guidance directors need help
from AV specialists in selecting appropriate films
in these areas.
Bulletin Boards
Bulletin boards have many uses in guidance.
Directors (as well as anyone using bulletin
boards as a teaching device) should develop a
tear sheet file. In tnis way many articles and
other materials of significance can be collected
and filed for later use. Bulletin boards can be
used to inform students of the present occupa-
tions of graduates and former students. Photo-
graphs can be displayed, accompanied by a
short paragraph describing the individual's work,
address, or plans for the future. In the area of
occupational information, local help-wanted ads
can Tbe displayed under appropriate headings.
Occupational descriptions can be presented. Bul-
letin board displays are eflFective in publicizing
college and career conferences.
Student committees may be encouraged to con-
tribute to bulletin board displays on such topics
as manners, dating and family adjustment. Con-
tributions by student cartoonists can add appeal
in this area. Bulletin boards provide an excellent
means for presenting to the student body the re-
sults of community occupational surveys ai
follow-up studies. A few carefully selected phot
graphs help to make the survey an interestii
and effective bulletin board display.
Charts, Graphs and Posters
Closely related to bulletin boards is the visu
area of charts, graphs and posters. Summaries
community occupational surveys or follow-i
studies can be presented graphically for bullet
board display or for use with the overhead
opaque projectors. Colleges can be compan
grapnically with reference to cost of hving, cu
ricula, degrees granted and activities. Occup
tions can be compared graphically with refereni
to earnings, training required, and supply at
demand of workers. Posters prepared by studei
committees can be used extensively during oric!
tation to welcome new students. Students shoul
be encouraged to improve their achievement
school subjects by keeping a personal chart c
which they record their daily or weekly progres
Fihnstrips, Slides and Photographs
The use of commercial filmstrips dealing wit
problems of school, family, personal adjustmei
and vocational guidance are increasingly avai
able. Sources are readily foimd in the comme:
cial guides and catalogs. It was recommende
by the participants in the survey that, when po;
sible, students, counselors and teachers mak
their own filmstrips of guidance activities. A tap
recorder might be used to produce a tape-recorc
ed narration to accompany school-produced slid
sets and filmstrips.
Viewers may be used by individual students t
study filmstrips and slides in the guidance oflBct
home room, library or in the study hall. Files c
filmstrips, slides or photographs can be made i:
connection with follow-up studies of graduate
and former students. Photographs and slide
might provide a simple way of recording fiel<
trips. These materials can then be used to intro
duce such field trips when they are repeated wit)
other groups. Filmstrips and slides for use in in
service training in the administration and inter
pretation of group and individual tests can bi
easily and inexpensively prepared. These ma
PERCENTAGE OF AUDIO -VISUAL
MATERIALS AVAILABLE FOR
GUIDANCE PROGRAMS
QVERHEAO PflOJ.
OBMWE PROJ.
TAPE HECOHDEPS
MOTION PICTURES
CHARTS, GRAPHS, POSTERS
BULLETIN BOARDS
0 10 20 30 40 50 60 TO 80 90 100
PERCENTAGE
VALUE RATING OF AUDIO-VISUAL
MATERIALS IN THE
GUIDANCE PROGRAM*
2 3 4 5 6 7
NUMBER OF MATERIALS AVAILABLE'
' ACCOMMNG TO THE NUMaCR OF
A-V MATOnALS AVAILABLE IN
TMt W POttTlW SCHOOLS
222
Educatignai. Screen and Audiovisual Guide — May, 1960
THE AV DIRECTOR'S RESPONSIBILITY
Most audiovisual directors will find that directors of guidance are
willing to learn more about the use of AV materials. This study indi-
cates that one of the important problems facing guidance directors is
"lack of time." The audiovisual director can render a real service to
the guidance program by offering his services when the director of
guidance plans his activities. He may be able, for example, to identify
areas in which audiovisual materials can make significant contributions
to the guidance program.
rials provide an excellent way of showing work-
g conditions within the various occupations in
community.
eld Trips
Guidance directors should be encouraged to
epare students for the field trip and excursion
>portunities available to them within their corn-
unities. Teachers should be encouraged to
)int out vocational implications of any field
ips taken in connection with their courses,
irough the cooperation of school oflBcials and
immunity agencies it is possible to compile a
indbook of field trip opportunities such as the
cellent handbook prepared for the schools of
earborn, Michigan. A handbook of this kind
lables counselors and teachers to plan more
Fectively for field trips. It could include, for ex-
nple:
a. The name and brief description of the busi-
ness, factory, or office to be visited.
b. The location of the place to be visited with
specific directions for finding it.
c.The age and number of students permitted
at one visit.
d. The most desirable hours for visit.
e. The name, address, and phone number of
the person to contact for reservations.
ape Recorder
The tape recorder can be used by counselor in
iproving his interview techniques. Recordings
case conferences can be filed for future refer-
3ce, and sample interviews and other guidance
2tivities can be recorded. Interviews of former
udents in on-the-job situations can also be used
1 occupations classes.
Recorded sociodramas can be catalogued by
)pics and used in individual counseling and
roup guidance situations. By omitting solutions,
lese can also be employed as projective devices,
s a part of an in-service training program for
ounselors, tape recorded counseling interviews
an be exchanged so that various techniques can
e reviewed by several counselors in large school
ystems.
Tape recordings can be made of music and/or
arration to accompany slides, filmstrips or mo-
ion pictures. Commercial radio or television
)rograms with guidance significance can be re-
orded for later use with individuals or groups,
"ield trip interviews can be recorded and used
o introduce such field trips when they are re-
>eated.
The Opaque Projector
The opaque projector was used in a limited
fashion by me participants in this survey. It can
be helpful in presenting occupational literature
to groups when limited copies prevent group dis-
tribution of the available material. In school
board and community meetings, the opaque pro-
jector may be used in presenting data on guid-
ance services. It can also be used to facilitate the
interpretation of test profiles to teachers, parents,
and students, and projection of cumulative rec-
ords will enable group evaluation of available
data.
The opaque can be used in presenting course
descriptions, schedules, and samples of students'
work on parents' night. In presenting materials
designed tor instructing teachers and counselors
in the administration and scoring of tests in in-
service training situations, the opaque projector
is time saving and helps to give common under-
standing. It can be used, too, in presenting sum-
marized data on occupational surveys and follow-
up studies.
The Overhead Transparency Projector
The overhead projector was the least used by
participants of any of the audiovisual materials
listed in the survey. In order to enable guidance
directors to utilize the overhead projector more
fully the following uses are suggested:
a. The overhead can be used to present guid-
ance information in school board meetings
in a dramatic way.
b. It can be used in presenting summarized
data on occupations or follow-up studies in
occupations classes.
c. It will help to facilitate the administration
of group tests by using prepared overlays.
d. Projecting prepared overlays can help in the
registration and orientation process.
In comments volunteered by the participants,
several individuals indicated that their immed-
iate concern was not the use of additional ma-
terials but more effective utilization of those
audiovisual materials currently available to them.
When asked how they would rate audiovisual
materials in their programs, many qualified their
answers with such statements as "in certain sit-
uations," "if properly used," or "it depends."
These qualifications indicate that guidance di-
rectors do realize that the value of such ma-
terials depends to a large extent upon their prop-
er utilization.
iD^JCATIO^AL Screen and Audiovisual Guide — Mat, 1960
223
Tapes Meet Multiple Class
Needs in Small Schooli
by Melvin C. Carpenter
JL HE Catskill Area Project in Small School De-
sign, now enlisting 27 school districts on the
northwest watershed of the Catskills, was launch-
ed in 1957, supported by a grant from the Fund
for the Advancement of Education. The project's
purpose is to search for educational theories,
techniques and practices that will help rural
schools improve the variety and quality of educa-
tional opportunity provided for girls and boys.
Several study groups, consisting of teachers
and administrators (including district superin-
tendents) from the participating schools, are
constantly at work, trying out new techniques
and approaches, refining old ones, pooling and
sharing their experiences. Among these study
groups is one concerned with multiple class oper-
ation. Its members are searching for ways and
means to provide more effective teaching-learn-
ing situations in multiple classes— where two or
more levels of the same high school subject are
studied or where two or more separate high
school subjects are studied in the same room at
the same time with the same teacher.
The purpose behind this experimenting is to
find out if multiple classes can be as effective at
the high school level as they are in the lower
Reprinted from New York State Education
grades. If experimentation shows positive resul
then multiple classes may be a means wherel
small schools, with their small staffs, can provii
more courses and higher calibre learning.
Consistent, carefully planned use of electron
equipment, especially of tape recordings and r
corders, appears to be one likely cue to succes
ful multiple class operation.
At Franklin Central School, for example, L
verne Thomas has used tape recordings in h
multiple mathematics classes for several yeaj
Tapes he cuts himself, together with compr
hensive "Learner Guides" he has developed
accompany as well as supplement textbooks h
pupils use, provide the essential learning m.
terials and directives. These are used by tl
pupils in three separate classes that meet regula
ly with Mr. Thomas in the same room durin
the same period to study advanced mathematic
trigonometry and intermediate algebra.
Each of these "classes" works in its own sectio
of the room. Each is equipped with Learm
Cuides, textbooks, tape recorders and tapes h
has cut. These carry explanations and instru(
tions. Fast learners proceed at their own be:
speeds; slower learners "rehear" the tapes to th
point of mastery. The teacher therefore is nc
obliged to devote so much time to slower learnei
—the tapes he has cut do this for him.
224
Mrs. Margaret Law, teacher of foreign languages in the Central School, Franklin, N. Y., uses
commercially prepared disc and tape recordings, as well as tapes she cuts herself.
Educational Screen and Audiovisual Guide — May, 196)
as
• Sometimes he works with an entire "class,'
i introducing a new topic or theory; he also
\)rks with sub-groups and with individuals as
1 moves about the room from "class" to "class."
J believes he is thus enabled to give more in-
vidual attention, when and if such is needed,
talented pupils as well as to slower learners
un he would be apt to provide in a class taught
conventional methods in the conventional one-
bject pattern. It is certain that he is able to
eet more classes than he could, were each sub-
;t scheduled for a separate period.
Mrs. Margaret Law, teacher of foreign lan-
lages at Franklin, two years ago picked up the
pe-recording technique from her colleague in
athematics. She has since been using it con-
tently in her multiple class where Latin II,
•ench I and French II "classes" meet with her
the same room during the same period each
ly. Some of the tapes her pupils use were cut by
itive French or Spaniards. Other tapes she cuts
rself to provide instructions that augment those
the textbooks her pupils use or on the work-
leets she has developed to accompany textbooks
id tapes.
These tapes enable her pupils to audition the
sson or the drill materials over and over again,
lus freeing her from routine instructional duties
lid giving her more time for individual and
•oup instruction. Her pupils, moreover, cut tapes
lemselves and play back their own recorded
renunciations. Thus pupils and teacher can com-
are these efforts consistently and objectively.
These two teachers, one of mathematics and
ne of foreign languages, report that their pupils
;am as well, if not better, than pupils in classes
rganized in conventional per-subject classes and
lught by conventional methods. They say they
squire more time initially for making lesson
lans and auditioning tapes and cutting tapes of
leir own. Both say that they prefer multiple-
ass operations and that their pupils seem to be
lore alert, possessed of more initiative and ac-
uire better study habits than do pupils in con-
entional classes. Such outcomes appear to char-
cterize well-planned use of tapes and related
learning materials in multiple classes in other
schools participating in the Catskill Area Project
in Small School Design.
Tape recordings properly used free teachers of
much routine drill duty, encourage pupils to re-
use these learning materials as often as needed,
help returned absentees make up missed lessons
without drawing heavily on the teacher's time
and, in foreign languages, tapes increase oppor-
tunity for pupils to learn proper pronunciations
by repeated hearing of native-speaking voices.
Moreover, some experimentation suggests that a
teacher of foreign languages can guide the learn-
ing of pupils in foreign tongues not known to the
teacher, where adequately developed and paced
tape recordings with related learning materials
are available.
Costs of tapes and tape recording equipment
are negligible when compared to pupil needs so
met and teacher-time more effectively distributed
and efficiently used. Teachers say that groups in
multiple classes quickly adjust to this kind of
learning situation and are not bothered by activi-
ties of other groups in the room or by the tape
recordings in use. Headphones for each pupil,
where tape recorders and other amplifying
equipment are used, are not essential although
these may be desirable.
Costs per pupil for individual "listening sta-
tions," equipped with (1) headphones, (2) mul-
tiple "channels" for auditioning separate record-
ings, and (3) volume controls, are not large
either. Donald Gould, teacher of industrial arts
at the Andrew S. Draper Central School, Schene-
vus, has constructed 15 types of auditioning ap-
paratus, any one of which can be assembled and
installed by industrial arts pupils at costs for
parts per individual listening station ranging
from $3.65 to $7.90 per station.
Such equipment designed by him and assem-
bled and installed by his pupils has been in use
in the business education class at Schenevus for
the past year where multiple classes, taught by
Mrs. Mary Scott, have proved to be effective and
efficient.
Mrs. Mary ScoH meets three 'classes' at the same time, helped by electronic listening posts in-
stalled by boys in vocational arts classes at the Andrew S. Draper Central High School,
Schenevus, N. Y.
Educational Screen and Audiovisual Guide — May, 1960
225
Tape Recorded
Teaching at
Hagerstown
by Pearl C Snively
A ELEVisiON tape recording, which has revolu-
tionized the television broadcasting industry
more than other technological development, is
becoming increasingly important on the national
education scene.
One of the crowoiing achievements of teaching
by television tape is that it has inspired a most
critical evaluation of every phase of education.
This runs the gamut of what, how, why and
when to teach what to whom. It involves deci-
sions of where the responsibility should lie for
the development and maintenance of specific
skills. It involves ways to develop the maximum
potential of every child into an intelligent, use-
ful, thinking citizen in a country with a demo-
cratic form of government. By means of the Vid-
eotape* television recorder, it is now possible for
an individual teacher to envision herself in this
role of television teacher, where her effectiveness
or ineffectiveness is so far-reaching.
I am one of 28 studio teachers to become ac-
tively involved in the county-wide experimental
closed-circuit television project at Hagerstown
(Washington County), Maryland. This five-year
project, which began in September, 1956, is
under the direct supervision and control of the
Washington County Board of Education. Four
organizations have cooperated with the board
in this program. They are the Fund for the
Advancement of Education (Ford Foundation),
Electronics Industry Association, Ampex Founda-
tion, and the Chesapeake and Potomac Tele-
phone Company. Their invaluable contributions
°TM Ampex Corp.
226
have included equipment, funds for system de
signing and assembly and assistance with pre
duction problems, training of personnel and d(
velopment of an evaluation program.
The supervisor of televised instruction, the ai
department, and we 28 studio teachers hav
desks in the teachers' office building at the Tele
vision Center. Adjoining our building is th
studio building which houses the five studio
from which our telecasts are sent. Also in thi
studio building are the coordinator of the tele
vision project, the secretaries, the engineer anc
his assistant, the production supervisor and hi:
assistant, a film room and of course a room fo;
the television tape recorder. Across the drivewa)
is the Board of Education building with the
offices of the superintendent and other admin
istrative personnel. They also work in super-
vision of studio teaching. I describe this physica
arrangement so you can picture the close prox-
imity of the core of studio teachers to the ad-
ministrative and supervisory staff and to the
studios from which approximately 125 lessons
are sent weekly.
Each school day about 92 percent of the pupils
of the county receive part of their instnictior
by television; the other eight percent are attend-
ing small elementary schools which are not yel
connected to the television circuit.
Television has made every pupil a private pu-
pil. The television teacher can now look into
the eye of every pupil. No one is ignored. This
eye-to-eye contact brings a different kind of
intimacy, a different kind of sharing that is
difficult to understand until experienced. The
studio teacher, too, freed of trivia that harass
most classroom teachers, can bring a certain
Educational Screen and Audiovisual Guide — May, 196C
lasing friendliness to each pupil during every
son. As one pupil who had never seen his
idio teacher in jicrson said, "She likes us."
When the pupils are viewing in large groups,
in the junior high schools, there is still an-
ler kind of "group belongingness" that is
fficult to describe. There is a close teaching-
iming bond between the studio teacher and
eh pupil plus the togetherness-bond of the
pil and his large group. Thus television brings
unique something which our coordinator of
levised instruction refers to as "individvialized
struction in a group situation." This is in ad-
tion to and therefore does not displace, the
ng recognized values of the live, personal rela-
jnship between the classroom teacher and the
ipil.
The Videotape television recorder has aided
eatly in achieving the objectivity needed for
eveloping that wholesome feeling of self-con-
dence that is so necessaiy to all without the
agnating effect of self-satisfaction. With the
riteria for evaluating a TV lesson in hand, the
udio teacher can sit alone, view the taped
;sson on the screen as it is played back and
idge her own teaching. Thus she can escape
le curious scrutiny of others to see how she
; "taking" the criticism. This form of evaluation
liminates her suspicion of possible bias on the
art of the critic. The teacher can concentrate
n her teaching and not on why others are criti-
izing her.
The recorder lets her judge for herself whether
he talks too much. It lets her see for herself
lat a good visual aid can replace many repeti-
ous words. She recognizes the reasons why
tiany pupils become deaf to teacher's directions,
'eachers repeat them too often. A principal once
old me of counting the number of times a teach-
r had repeated the directions for a certain as-
ignment: 14 times. Of course this was a rare
ase. But children listen only if there is a need
o listen. This television has taught us. Listening
kills are making tremendous growth.
The pacing of a lesson can be checked. The
xiticisms from teachers can become confusing
vhen one says it was too fast while another says
t was too slow— if one says there was too much
vhile another says there was too httle. By
leeing a taped lesson we can judge according to
)ur own goals for each particular portion of
he lesson. This aid in pacing involves the speed
ivith which the material is presented; the amount
)f content; the rate of speech; the time allotted
or pupils to think or to write; and the amount
of time allowed for the development of a par-
ticular concept.
The teacher can see what really is important
and learn not to become too much concerned
aver relatively unimportant items. Some dis-
covered they were bickering over words unim-
portant to the lesson that slowed an otherwise
good tempo. It helps develop a better sense of
value, of proportion.
Writing can be checked from the pupils' point
of view. We can see if the letters or words are
too close together for ease in reading. We can
see the importance of the proper forming of
each letter for legibility, for example.
Seeing ourselves has lent encouragement to
A helicopter landing caught on tape: from left,
James Spear, TV director; Major Guy Bru-
nacci; Mrs. Snively; Lt. John Weingandt.
Mrs. Pearl Snively presenting the television
portion of a 7th grade core lesson.
Left lo right: J.ilm W alilfrldl (former assistant
engineer) anil John K. Brugger, chief engineer
for the TV Project.
Educational Screen and Audiovisual Guide — May, 1960
227
some. It has been possible to see our strengths
so we can capitahze on them until our weak-
nesses are remedied. We have seen the effective-
ness or ineffectiveness of specific techniques and
know what to work on.
The Videotape recorder is an objective, im-
personal device rather than a personal weapon,
thus it has provided a highly improved form
of evaluation.
Some of us saw that we were guilty of the
same defects we had been trying to correct in
our students: faulty phrasing, monotonous dron-
ing, halting style, superfluous uh's, ah's and
anda's, unpleasantly high pitch, shrillness.of qual-
ity, and a pace too slow to maintain interest or
too fast for thought and absorption. Of course
some teachers found their quality of speech
good and thus gained more poise and confidence.
Viewing ourselves on the screen has helped
us see those little personal mannerisms or ec-
centricities that even our best friends won't tell
us. As one teacher commented after seeing her-
self, "I make me sick." We can analyze ourselves
from a personal standpoint and can check if we
are looking into the camera and thus making
eye-to-eye contact.
A teacher can sit with a supervisor and view
another teacher's tape and analyze the principles
of good teaching within it at a mutually con-
venient time.
J. HE taped lessons can be showni to PTA's,
civic groups and visitors as an aid to the interpre-
tation of the school program— to more complete
understanding.
By having a lesson taped before time for pres-
entation, it has become possible for studio teach-
ers to be away for important meetings such as
the convention of the National Science Teachers
Association held in Atlantic City. Another was
able to attend a son's college graduation. Another
studio teacher was freed to administer a test
in another subject matter field. Thus a profes-
sional person was made available for the testing
job and the lesson was also taught. Dollars were
saved.
One of the great advantages of using the re-
corder is related to the overcrowded conditions
in one school while a new school is being con-
structed. The older building is used by the senior
high school students in the morning and by the
junior high school in the afternoon. Since my
seventh grade core-lessons are telecast in the
morning, we tape those lessons during the live
telecast and play them at a convenient time for
the second-shift students in the afternoon. Thus
the televised program can continue for all un-
interrupted.
Tape gives us an opportunity to observe the
reaction of a class as the lesson is being taught
—the interest of the pupil in the subject matter,
the effectiveness of different types of student
participation, the need for variety in the pacing
of a lesson, the ability of pupils to take notes
and to recognize their problems in note-taking,
the effectiveness of teaching aids, different types
of camera shots and lighting effects.
By means of the recorder, the studio teacher
can be in two places at the same time. She can
be on the TV screen and still be present at
school in a remote place for a follow-up. Tl
the studio teacher is able to keep in touch w
the reality of the classroom situation, to sei
tlie problems, to get suggestions firsthand fr
the classroom teacher. It enables the stude
to know the studio teacher as a real person rati
than as a picture on a screen.
It is now possible for us to use, and keep
future use, resources far beyond a teacher's gre
est dream. In the spring of '59, students from
countries spent a week in Hagerstown studyi
the educational set-up. These students were us
on our telecasts in interviews, discussions, in j
tional dances, in games, in singing, in playi
musical instruments common to their count
in making handicrafts, and wearing their natioi
dress. Many of these experiences were tap
for future use.
An expert, such as a leather carver, can coi
from a distant point and tape a demonstrati
of leather carving, another can demonstrate t
weaving and judging of oriental rugs, anoth
the importance of map reading to the defen
of our country, and still others how they cross-
the Sahara by motor scooter. These can be pi
served indefinitely for timely telecasting.
How has my teaching ability improved wi
television? Television has made it possible f
me to look each pupil in the eye and talk ai
think together with him until we have made 1
problem clear. Whenever we need some sketc
some model, some map, some clever movir
gadget to make the difficult part clearer, we ha-
lt as quickly as the Genie of the Camera a
produce it and that is at the precise instant v
wish it.
My pupil (each one of the 1,900) can alwa;
see it quite clearly from his "front row" se£i
If it is something too precious to move from
glass case, there it is right out where he c£
see it and have it turned around. If it is som
thing like a loom from Iran, it doesn't just s
there— someone who knows shows how it is usei
And if it's an oriental rug, it doesn't just han
there; he hears why those particular colors an
designs are in it, what makes it such a valuab^
one. He sees films and tapes showing the wa
people live in the country where it was madi
What do I think of teaching by television
Television has made the most challenging de
mands on teachers and teaching, but in so doin
it has softened the arteries of thought. I see fc
the School of the Future as little likelihood c
teaching without television and the recorder a
there is likelihood of books without pictures. 1
has revealed new horizons that stimulate us t
further study of how to use this powerful rt
source for improving the quality of our teaching
Through the use of the recorder, teaching ha
been revealed in stark reality. An electronic de
vice exposed me and my teaching without ou
protective shields of good intentions and con
scientious endeavor. I stand with my rationaliza
tions, prejudices, and weaknesses clearly revealei
before me for just what they are. For, as Rober
Bums might have said:
"Now some Power the gift hae giv'n us— M
We see oursels as ithers see us!" •"
228
Educational Screen and Audiovisual Guide — May, 196(
Planning An AV Conference?
This Florida State University conference on in-
structional materials in modern languages was
ovitf one of many regional AV meetings during
recent months. But it was so well planned—
and had such fruitful results— that Educational
Screen and AV Guide decided to carry a brief
rundown of its scheduling.
Submitted through the courtesy of Dr. Otis
McBride, head of Department of Audio-Visual
Education, Florida State University.
Thursday
7:00 p.m.
The conference opened Thursday evening
with registration, and a social hour, in the lec-
ture hall and lounge of the School of Educa-
tion.
Friday
8:30 a.m.
Dr. Oelschlager presented the president of
Florida State University, Dr. Robert Strozier,
who greeted the group and wished it well in
the conference.
Ten modern language laboratory setups were
established around the walls of the lecture hall
. —in which the meetings were held. This work-
ed out to be a rather ideal situation. At every
coffee break and before and after sessions, con-
ference participants had opportunity to look
at the modern language laboratory equipment
and talk with the representatives.
9:00 a.m.
At this session Mr. Barry Morris, chairman,
presented Dr. Oelschlager who reviewed mod-
em trends in language teaching, followed by
Mr. O. E. Perez, who discussed thoroughly the
modem language curriculum in the elemen-
tary and secondary schools.
10:20 a.m.
This session presented a symposium on NDEA
—its immediate and potential effects on lan-
guage teaching. The members of the panel
discussed some of the phases of modern lan-
guage teaching in public schools, junior col-
leges, and county-wide basis.
1:30 p.m.
The chairman of the session, Dr. Max Oppen-
heimer, presented first Dr. Joseph Hutchinson,
NDEA, U. S. Office of Education. Dr. Hutch-
inson, the specialist for the NDEA office on
modern language laboratories and their oper-
ation, discussed some of the aspects and prob-
lems in the whole area.
2:30 p.m.
Next came Dr. Ted Mueller, associate profes-
sor. Department of Modem Languages, Uni-
versity of Florida. In his presentation, he dealt
primarily with the material for the modem
language laboratory, the tapes to be used, the
production of those tapes, learning through
repetitive procedure as done with a language
tape.
3:20 p.m.
Mr. James Harbin, director, Materials of In-
struction, Leon County Schools, chairman of
the 3:20 session, presented Dr. Ted Mueller in
a demonstration, play-by-play account of the
working of the modern language laboratory.
Saturday
9:00 a.m.
At this time AV dealers were given a space of
ten minutes to explain briefly the operation
and favorable characteristics of the equipment
he was selling. A great many questions were
asked and a great deal of information regard-
ing modern language laboratories was brought
forth.
11:35 a.m.
This session consisted of Presentation and Dis-
cussion of Visual Materials for the Teaching of
Modern Languages, with Miss Mary Alice
* Hunt; and The Place of Educational Televi-
sion in Modern Language Teaching, Dr.
Joseph Hooten.
12:00 noon
Dr. Oelschlager presented Dr. Karl S. Pond,
director of Modern Language Laboratories,
University of Miami, who, using a number of
slides for the overhead projector, presented
laboratory lists, introduced shortcuts and stud-
ied drill methods which would aid in the ac-
quisition of a workable vocabulary and the
correct handling of the problem of grammar.
Following his presentation the conference was
summarized by Dr. Oelschlager and Mr. O. E.
Perez.
Educational Screen and Audiovisual Guide — Mat, 1960
229
FILMSTRIPS
by Irene F. Cypher
If one picture is to be worth the
tliousand words we are always hearing
about, then it had better be a good
picture. Personally we think this is a
much overrated statement, and one
that has done as much harm as good.
We have seen many pictures that were
not wortli ten words, and they did
more mischief than good.
For instance, those pictures that in-
clude all possible details of a situation
and include every item that has any
bearing upon the subject. Crowded
into this picture will be houses, trees,
animals, people, grass, flowers, chil-
dren, adults, homes, boats, trains, air-
planes and every creeping thing that
can possibly get into the picture.
The viewer is at a loss to identify
any specific point of focus until he
has spent considerable time letting his
eyes roam over and around the mass
of details. When said eyes finally come
to rest on some particular corner, they
will probably be so tired trying to take
in the mass of minutiae, that they fail
to convey a clear message to the brain
and the picture is passed and forgot-
ten. Instead of leaving a vivid impres-
sion on the mind of the viewer, there
IMPORTANT
NOTICE
TO USERS OF
31/4x4 SLIDE PROJECTORS
If you use Q Slide King, a Golde,
Q Dejineoscope or a Strong Arc
slide projector, you can now adapt
to it:
THE GENARCO ELECTRIC SLIDE
CHANGER FOR 70 SLIDES
Illustrated Literature From:
GENARCO INC.
97-03 Sutphin Blvd. Jomaica, N. Y.
will hardly be a memory or impression
of anything beyond a sort of recollec-
tion of some vague shapes and colors.
It is time the ones controlling the
focusing of the lens of a camera or the
brush or pen that delineates a picture
realize something of what we have
tried to say above, and give us simple,
clear pictures; pictures that one can
recognize without an hour of puzzle-
ment over details; pictures that at-
tract the eye and invite the viewer to
examine and enjoy a representation of
something that has meaning for him
as part of a course of learning. Cer-
tainly when it comes to the matter of
filmstrips, with the already small area
available for a picture, the meaning
and purpose of the pictorial content
should be kept in mind. Each frame
should show its story in such a way
that we can recognize objects and peo-
ple; nonessential details should be
omitted; major details should be high-
lighted, and a bit of beauty included
in the color presentation. Then the pic-
tures might really be worth using.
Wild Animals of Pioneer America
(a set of 8 study prints; produced
by Audio-Visual Enterprises, P. O. Box
8686, Los Angeles 8, Calif.; $9.75 per
set). The animals of the new world
were very important in the exploration
and settlement of the colonies and
played a very prominent role in the
life of the early settlers. This set of
lithograph pictures gives us large,
clear pictures, easy to identify, well
organized as to background and de-
tails. The animals included are the
wild horse, seat otter, beaver, Ameri-
can bison, deer, grizzly bear, gray
wolf. The artist jesponsible for the
work has prepared habitat groups for
museums, and brings to the prints the
same technique of presenting animal
and natural habitat in such a way as
to give some concept of the value and
importance of each. The material will
be useful for any units of work in
social studies, nature science, natural
history; it is a type of picture presen-
tation with appeal and can be used for
bulletin di-splays, study and discussion.
Leaders of America (6 filmstrips,
black and white; produced by Ency-
clopaedia Britannica Films, 1150 Wil-
mette Ave., Wilmette, 111.; $18 per sc
$3 single strips). The third in a seri
of sets dealing with outstanding fi'
iires in the history of our country, th
set focuses attention on Lincoln, Jac
son, Webster, Calhoun, Lafayette ai
John Quincy Adams. These are n
personal biographies but an attem;
to give those episodes in the lives
the men that serve to show us wh
they contributed to the developmo
of our country. You might call the
biographical vignettes, and they a
be made to serve as the basis fi
lengthier studies of social events, poli
ical campaigns and economic deve
opments. The personalities are painte
against the background of their o
reers and work. Intended for use i
the middle grades and higher, espec
ally for social science and history.
India and Ceylon (6 strips, coloi
produced by Jam Handy Org., 282.
E. Grand Blvd., Detroit 11, Michigan
$31.50 per set, $5.75 single strips)
The specific areas included in theS'
studies are Ceylon, the farm and vil
lage sections of both northern am
southern India, Delhi and New Delhi
the Vale of Kashmir, the Ganges Val
ley and the Malabar Coast. Major in
dustries and ways of earning a livinj
are highlighted. Special attention i
given to the contrasts to be found be
tween ancient and modem ways o
living and the problems encounterec
by those who would assist in improv
ing both agricultural and industria
life. The photographs have been wel
selected and they show a good cros;
section of the people in this part ol
the world. The material is good foi
social studies and for international af-
fairs units.
Our Ever-Changing Earth (6
strips, color; produced by Society for
Visual Education, 1345 Diversey Park-
way, Chicago 14, 111.; $32.40 per set,
$6 single strips). Our earth is in a
constant state of change, the work of
running water, wind, ground water,
the sea, snow and ice and internal
forces. It is fascinating to consider the
many forces which are always at work
in this process of change and to see
how it all affects our way of life. There
are man\- diagrams and charts to help
explain such things as erosion, water
table, stalagmite, runoff, etc. Basic
facts are grouped and well persented;
scientific terminology is simplified.
The material can be used in conjunc-
tion with standard textbook work or
as preparation for field trips and fur-
ther research. It is best suited to the
upper grades and \\ ill hold the interest
of pupils at this grade level.
230
Educational Screen and Audiovisual Guide — May, 1960
I he Canadian Parliament (single
lip. color; produced by National
ilm Board of Canada and available
nil Stanley Bowmar Co., Valhalla,
v.; $5.) If ever you have stood on
11 steps of the Houses of Parliament
I (Jttawa, you realize how many
nil ricans visit this neighboring capi-
il city. Yet all too few of them really
!i(i\v very much about the details of
K Canadian form of government or
u' center of the government. It would
,■ a good thing to show this filmstrip
iiiing our social period clas.ses, when
iiiition is centered on democratic
mis of government and leading
lid centers. The filmstrip is really a
iilil trip to visit the Canadian House
I flommons and the Senate Cham-
\Ve are also given some idea of
V the Canadian parliamentary sys-
I 111 differs from our own form of gov-
niincnt. This is a very interesting
;rip for social studies, world history
ml for any group interested in know-
hU more about Canada.
The Sohir Sytitem (6 strips, color;
KJiluced by Films for Education,
\n>lio Lane, New Haven, Conn.; $42
't I .set, $7.50 single strips). The pro-
! liters of this series have already giv-
II ns some excellent material dealing
' I til the astronomical system, and this
it continues with studies of the solar
\ stem and its parts. It is more im-
)i irtant than ever today to understand
Diiiething of the way the solar sys-
I 111 functions and what we mean
\licn we talk about the effect of the
■ nil on the earth, the planetary system,
unlets, meteors, asteroids and space
r,i\el. These strips are well suited to
l.iss work in astronomy, natural sci-
liie and physics, and also to be rec-
iiiinended for camps, asti'onomy clubs
i!i(l groups interested in the study of
islronomy as a hobby.
ihe Wonder of Cnjsiah (single
trip, color; produced by Moody In-
•litnte of Science, 11428 Santa Monica
liKd, West Los Angeles 25, Calif.;
^ ' i I . This is one in a series of f ilm-
^tlips for the elernentary grades. The
lenticular strip here considered is de-
bited to a clo.se examination of how
< nstals are formed. The color quality
md photography are excellent and
Mill have a feeling that the crystals
.lie right before you and could be han-
Communications to ihe Filmstrip
department should be sent direct to
the Filmstrip Editor: Irene Cypher,
New York University, 26 Washington
Square, New York 3, N. Y.
when you specify:
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Educational Screen and Audiovisual Guide — May, 1960
231
AV
in the Church Field
by William S. Hockman
Sell Utilization As Well
About one year after enthusiasti-
cally previewing that remarkable film
Rembrandt: Painter of Man, I tried to
book it for use in a Lenten program
of one of our couples clubs. Do you
think I could find a color print! two
tries in New York; one at a big uni-
versity; another big film hbrary. No
luck.
In desperation I phoned Coronet
Films in Chicago, the concern which
made this Dutch-produced master-
piece available in this country. That
Grand - Man -of- Films, Ellsworth C.
Dent, was called to the phone and I
learned that the film had not sold
widely. "But," I said, "it is a great
document, why didn't you sell it?"
Among the reasons he gave was one
that hit me hard— "People just assum-
ed that it was another 'art' film, I sup-
pose, and thought they had enough
in that category."
As I thought over my conversation
with this great AV salesman and edu-
cator, I began to think that one has to
do more than sell films. He must sell
utilization, too. He must sell it as good
for some use; as good for some group;
as good for some occasion. And this
selling must begin at the top and go
all the way to the bottom— the user.
Now this Rembrandt film is great!
It's a human document of power. I
know. I have seen it four times, used
it once. I am not fooled— too old for
that! Here is a film that church peo-
ple ought to see for two reasons,
among dozens: it is great art that they
will see, and they will see it better
than if they went from museum to
museum and confronted the pictures
themselves. (This was the comment
of a much-traveled member of that
Lenten audience).
After the art comes the second rea-
son: It is the power of this film, when
given a proper setting and context, to
give people a valid religious experi-
ence. You should have seen that audi-
ence on March 2nd! It was a number
of seconds before it could get its ob-
jectivity back, and then it just had to
applaud. And I have never had more
Kenneth J. Anderson, director of Christian education, Lutheran
Church of the Good Shepherd, Minneapolis, is seen discussing the use
of the AV training kit, "Using Audio-Visual Aids In A Church," with
Mrs. Sihler, film supervisor for the church. All four titles in this
series were produced by Family Filmstrips, Inc. They were widely
used in this church to 'sell' the idea of visual aids as well as train
the teachers of the various departments.
appreciative comments about a fill
than about Rembrandt: Painter oj
Man.
The university library said it hacJ
had some calls for the film, but the'l
had not bought it. They may have fel ''|
they were already heavy on art films
Another New York City library sai(
they had a black and white print, if
could use that. Black and white fn
Rembrandt! How much of the rea
Rembrandt can you convey in b&w
Some, of course, but not enough fo
use with a general audience.
Well do I realize that such a filn
comes at a pretty stiff print-price anc
that the library must consider hov
and when it will get its money bad
from rentals and earn something on it:
investment of capital and overhead
But my point is that such a film mus
not only be sold to the library as goot
for something but the library mus'
'sell' it to its user clientele. It is no
enough to announce such a film. Cer
tainly you'd never say to a church
school, club cr any potential custom
er: "We've another art film, this one':
on Rembrandt. Hope you can use it
some time."
I hope I have made my point: Film;
must be sold and rented in terms oi
their usefulness, and both producei
and library must go beyond title an-
nouncements in these times when hun-
dreds of good titles compete for atten-
tion. For users have none too mucli
imagination when it comes to setting j
audio visual aids of all kinds into some
on-going program, be it church, syna-
gogue, school, or community organi-
zation.
Catholic AV on Increase
"The use of audiovisual material in
Catholic religious education has in-
creased some 200 percent in the past
ten years, and approximately two out
of every three parishes in the country
are using some type of films or film-
strips in their religious education pro-
gram," stated Rev. Michael F. Mul-
len, CM., of the faculty of St. John's
University, Jamaica, N. Y., vice presi-
dent and chairman of the evaluation
committee for the Catholic Audio Vis-
ual Educators Association (Box 618,
Church Street P. O., New York 8).
"Although Catholics are relative
newcomers in the field of audiovisual
education, it is interesting to note that
there are now over 235 films and some
736 filmstrips available for use in the
classroom," he stated. The source
availability and cost of this material
has been listed in the second annual
ediiton of CAVE's Evaluation and Di-
rectory, Father Mullen indicated.
CAVE has already reviewed more
232
Educational Screen and Audiovisual Guide — May, 196C
?
Jin 100 items.
According to a film executive
q)ted in the current annual report
SFilm World, the church audiovisual
id is growing so rapidly that it will
i^in outstrip the educational field in
i- amount and variety of audiovisual
Iterials," stated Father Mullen. "In
i'ping up with this tremendous
j)wth, CAVE for the past three years
U been evaluating the worth of film
i;i filmstrip material as a guide to
i igious teachers throughout the
i>rld.
"Our organization has a 15-member
iluation committee with members
ated in New York, Chicago and
ffalo, and we use a ten point cri-
•ion for evaluation based on Catholic
ology, philosophy, and psychology,
;ether with film objectives and tech-
;al excellence, to rate productions,"
indicated. The Directory is a sum-
iry of the findings of the committee.
"CAVE sincerely hopes that Catho-
educators throughout the country
11 take advantage of the work which
s been done in the audiovisual field
d become acquainted with the tre-
jndous opportunities afforded them
increase the effectiveness of their
iching by these new methods,"
ther MuUen concluded.
utstanding Film
Having seen most of the 'human
production' films and finding many
them of the nuts-and-bolts variety,
is good to come across one which is
ith artistic and solid science. If
ere is any subject which needs to be
sated as beyond plain facts it is the
eat and beautiful and divine story
human love and reproduction. This
;atment I found in From Generation
> Generation.
In it there are three categories of
lotography— exquisitely beautiful na-
re scenes, beautiful and appealing
ots of a family amid these scenes
id at home, and the sensitively beau-
ul animations of an artist who was
ell aware of the beauty, wonder,
ystery of the subject matter under
s hand." (Released to the religious
!ld by the Broadcasting and Film
ommission, with general distribution
;hts going to McGraw-Hill, N. Y.
And what is this good film good
T? For just about every one over 12
Philip Stapp tvill be especially re-
membered for his beautiful and
meaningful animations in the films
Boundary Lines, Picture in Your
Mind and others.
STILL
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Simply cut self-adhering material
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Attach a motorized polarizing spin-
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overhead projector and view the
amazing results. The easy addition of
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9Tm Reg. Technical Animafion.s, Inc.
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INtTtUMINT DIVttlON, tUfPAlO IS. NfW TOIK
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D Please advise me where I may view a demon-
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.Zone_
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Iducational Screen and Audiovisual Guide — May, 1960
233
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Versatility and functionalism are the characteristics which
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Educational Screen and Audiovisual Guide — May, 1960
235
years of age, and some parents will
want their Juniors to see it. It tells the
story from conception onward and
places the coming of the New Life
amid the rhythms of nature and the
love-circle of mother, father and an
older child. This film can be shown
to the family group, and you can say
this of few others. It can be shown
to girls, young women, couples both
married and unmarried. It makes more
than factual impact. It carries the
overtones of the human; rises above
disgustingly candid.
While highly recommending this
film to the churches for use with youth
fellowship groups, youth clubs, young
adults, and adult groups, one word of
caution may not be out of place. Please
give such a film the right kind of con-
text—serious, quiet, artistic, spiritual;
not casual, flippant, or worst of all
matter-of-fact. If you can't set it in a
suitable context, send it back; don't
run it.
Meet The Press Secretary
Meet not only her but a lot of fine
ideas about how to get publicity for
your church in the film Making It
Work. How you are going to keep that
title associated with the contents of
this fine film, I don't know!
Produced by the Seventh Day Ad-
ventists, this film is a polished per-
formance both technically and in con-
tent. Ministers should see it to help
motivate them to appoint a 'press
secretary' for their church. Official
boards should see it so they will ap-
propriate a little budget-money for
this type of effort. All those who now
perform the duties of press secretaries
for their churches or any groups with-
in the church should see it to get
wised up on how to approach the
newspapers, the radio and the TV sta-
tions. In 20-some minutes there's a lot
of elucidation. (Availability not
known at this writing; try Broadcast-
ing and Film Commission, 475 River-
side, N. Y. 27)
Siam On The Sampan
You will chuckle every time you
remember the cat fight, of all places,
in the primeval ooze of a riverbank.
You will see it in the 31-minute color
film Siam. You will see people, rice
farming, sampan commerce, religious
festivals, royal pageantry, working ele-
phants, and— that cat fight! When they
come up out of that mud! I still shake
with laughter!
This is a Walt Disney package. It
has nothing to do with missions. Don't
look at it for that. See it for its hu-
manity, God's humanity. See youii
neighbors, now just around the comei
in this atomic age. After all, every in-
telligent person wants to know some-
thing of his neighbors and via this
film, your acquaintance with the folk}
of (Siam) Thailand is a pleasant ex-
perience. You'll not forget about the
charming Thai people, their rivers anc
their floods, the rice, and sampans
and Buddhist monks begging theii
breakfasts, and that fancy and feroci-
ous Thai boxing, and— that cat fight.
What a fine film for the famil>
night, the couple's club, the men's fel-
lowship group! Ask the I6mm divi-
sion, Walt Disney Productions, Bur-
bank, if there's a print near you. II
N. Y. can serve you, write to 441
Madison Ave., N. Y. 22.
Communications to AV in tht
Church Field should be sent direct tc
the department editor: William S
Hockman, 12 June Drive, Glens Falls.
N.Y. .
the first in a dramatic ne^v
series on the -world's religions!
THE CRESCENT
and the CROSS
A Film on the Religion of ISLAM
An unusually objective treatment of Islam filmed with the
cooperation of Middle East Governments and the authoritative
counsel of J. Christy Wilson, Dean of Field Service,
Princeton Theological Seminary. Against a backdrop of ancient
religions in the land of the Pharaohs two young Americans
learn about Islam which burst from its desert birthplace to spread
like wildfire thru Africa, Asia and Europe. Actual on-location
scenes, filmed in the heart of today's Middle-East, presents
with pictorial eloquence history, travel and religion.
16 mm sound - 32 minutes
fllm»d In the Middle iatf In ExoMc color Full COlor $280.00
^^^ B&W $140.00
Write today for preview print
FILM PRODUCTIONS, INC.
(distribution oHIcu)
1821 University Ave. • St. Paul 4, Minn.
236
Educational Screen and Audiovisual Guide — May, 1960-
bLM EVALUATIONS
by L. C. Larson and Carolyn Guss
e A Traffic Policeman
ortafilms. Orchard Lake, Michigan)
) tuirnites, 16mm, sound, color or
ack and white, no date. $100 or $55.
escription
Through animation and incidental
idience-establishing shots involving
•tiial photography, the film function-
ly defines traffic, traffic rules and
le application of traffic rules. In so
sing it relates these three concepts
the everyday activities of young
ildren and places the responsibility
)r safe and courteous traffic behavior
1 them.
Even before the title appears, a
iendly policeman is shown discussing
affic with a boy and girl of nine or
■n years of age. The title fades out
i animated figures illustrate how the
rotagonists in the film become a part
f traffic by going to school, to the
brary, to the store, and to the play-
round. Various types of traffic are
hown as bicycles, cars, buses and pe-
estrians go their various ways.
The friendly policeman— now only
n off-stage voice— comments that
lere are certain things all people must
lo in order to be safe and to get
/here they are going. The young
hildren volunteer that these proce-
lures are called rules and they give
s examples of rules they already
now: look both ways when you cross
street; stop, look, and listen at a
Brain crossing; and signal when you
re going to turn the corner on your
like.
The traffic policeman agrees that
hese are "rules" and that each person
nust know and apply them. He re-
ninds the boy and girl that they are
esponsible for their own safety and
or helping make traffic safe and en-
oyable for others. They agree that
t would be impossible, even silly, for
sach person to have a traffic police-
nan over him. They further agree that
t is much better for each person to
)e his own traffic policeman. Anima-
ion shows how the brain which carries
he image of each person is the con-
Tol center of behavior.
To test the idea of each person
)eing his own policeman, an actual
view of the policeman and his youth-
ill friends introduces three or four
"let's pretend" situations which reveal
how each person can control his own
behavior and be attentive to the safety
and feelings of others. They show in-
correct and correct ways of walking
along a road which has no sidewalks,
playing ball (not in the street but
on a playground), and roller skating
on the sidewalk.
The concluding sequence which
again has the real policeman and chil-
dren shows how they agree that know-
ing the rules, being conscious of their
importance and application, as well
as behaving accordingly result in
everyone being safer and happier. The
question of "how about you" is flung
out to the viewers of the film.
Appraisal
Audience identification and high
motivation of youngsters to do some-
thing about traffic safety as a result
of seeing the film were clearly dem-
onstrated in the classes of the primary
and intermediate teachers who tried
the film on an experimental basis.
The youngsters wanted to set up their
own "let's pretend" situations and
eagerly shared their observations of,
reactions to, and suggestions for traf-
fic behavior around the school and in
the communtiy. The previewing com-
mittee rated the film very high in
terms of its psychological approach
to learning, its creative and imagina-
tive treatment of content, and its se-
lection and organization of ideas. Both
the teachers and the evaluating group
reacted very favorably to the "self-
discipline" concept which they felt
was very clearly and convincingly por-
trayed in the film. They felt the idea
could be transferred to other situa-
tions. The film is highly recommended
for use by pre-school groups and the
first four or five grades.
You And Your Eyes
(Educational Film Division, Walt Dis-
ney Productions, 477 Madison Ave-
nue, New York 22, New York) Pro-
duced by Walt Disney. 8 minutes,
16mm, sound, color, 1956. $100.
Description
Through the use of animation and
cartoon characters. You and Your
Eyes presents the structure and func-
tion of the human eye. It depicts the
similarities between the eye and the
camera, compares the human eye with
the eyes of several other animals, and
stresses the importance of proper care
of the eyes.
Jiminy Cricket points out that man
has always been a seeing animal, de-
pending upon his eyes for survival.
To illustrate this point, a cartoon cave-
man is shown getting a head start on
a mastodon by use of his superior
vision. Today the eyes still aid in our
survival by helping us to keep out of
the way of automobiles and other con-
veyances.
In the next sequence the eye is
compared to a camera as Jiminy
Cricket shows that both need a lens
and a substance on which to record
the image. The inversion of the image
by the lens is indicated. The fact that
we do not see things up-side-down is
illustrated as a finished picture is
turned upright for viewing. In the
same way the brain inverts the image
it receives to enable us to see things
in proper perspective. A sequence
showing everything up-side-down por-
trays the problems which would be
encountered if this were not so.
Another important structure of the
eye which is similar to that in a camera
is the diaphragm. Jiminy compares
the diaphragm in the camera with that
in the eye, showing that each serves
the same purpose.
The film then shows that the light
receptors of the human eye are com-
posed of rods and cones. Chickens, as
is indicated, have only cones in their
eyes and can see only in daylight.
The bat, on the other hand, has only
rods and can see best at night. The
human eye, having both rods and
cones, can see both by day and night.
Jiminy then discusses the parts of
the eye which serve primarily as pro-
tective devices. The tear gland acts as
the windshield sprinkler on an auto-
mobile. It constantly washes the eye
and the eye lid wipes any foreign
matter away. The eye lashes act as
screens to keep out dirt and insects.
The brows serve in the same capacity
as the eaves of a house, keeping out
rain and perspiration.
Optical illusions are touched upon
briefly as Jiminy Cricket draws two
Educational Screen and Audiovisual Guide — May, 1960
237
lines on the chalkboard. One appears
longer than the other although both
are of the same length. Jiminy explains
that we do not always see things as
they really are.
The eyes of some animals are quite
different from the human eye. The
eagle, for example, is able to see things
at great distances. The frog is able
to see only those things in his immedi-
ate surroundings and even then only
when they move. The bee has about
12,000 eyes and thus sees many
images at a time. The human eye is
depicted as a much more efficient
organ of sight than other animals'
eyes.
The film is concluded as Jiminy
Cricket suggests certain things which
should be done to help conserve eye-
sight.
Appraisal
You and Your Eyes will do much
to help intermediate grade youngsters
understand the structure and function
of the human eye. The film is well
organized and the cartoon characters
help immensely to illustrate the points
covered. Some of the concepts pre-
sented are quite advanced; the ex-
cellent use of visuals, however, makes
them easily understood. The film will
be most useful at the intermediate
grade level, but primary grade chil-
dren will enjoy and get much from the
film. It could also be profitably used
as a review for junior high students.
The technical quality of the film is
excellent, further contributing to the
value of You and Your Eyes as a
teaching aid.
—Donald L. Nicholas
In Case of Fire —
Fires and Fire Drills
(Encyclopaedia Britannica Films, 1150
WUmette Avenue, Wilmette, Illinois)
19 minutes, 16mm, sound, color or
black and white, 1959. $240 or $120.
Teacher's guide available.
Description
In Case of Fire— Fires and Fire
Drills is divided into three major se-
quences. The first illustrates the cor-
rect methods of dealing with a fire
in school; the second shows the correct
and incorrect procedures of coping
with an emergency in a theater; t
third part is an illustration of a lit
girl applying what she has learn
about fires when she is trapped
one in her home.
Exciting scenes of fire-fighting ;
tivity open the film. Sounds of sirei
search lights playing over the an
men dragging hoses, and the fi
titles superimposed over a close-
of the flashing emergency light on
fire engine create an aura of inter
excitement. The narrator asks, "1
you know what to do in case of fire
The exctiment of these first f(
scenes is leavened somewhat by t
tranquility of the next few. A pk.
ground is seen from the window
a classroom. The class is interrupt
by a fire drill. The children quid
and calmly vacate the building
the narrator reminds the audience th
the lessons we learn from fire dri
may be the most important we leai
We are then taken through a s
quence of events in the same scho
when there is a "real" fire. We s
the value of fire drills and preplannii
of alternate courses of action to me
emergencies which might come aho
due to fires^ One group of childn
LMS INC.
(U^
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20th CENTURY!
© I960 COLUMBIA BROADCASTING
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NOW AVAILABLE ON 16MM SOUND FILM!
THE POPULATION EXPLOSION
BIOGRAPHY OF A MISSILE
SECRETS OF A VOLCANO
MYSTERY OF THE SUN
THE FALLOUT ATOM
MOTHER LOVE
REACHING FOR THE MOON
WAVES OF THE FUTURE
ORIGIN OF WEATHER
VOICE OF THE INSECT
LIFE BEFORE BIRTH
THE BLACK CHAIN
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For Information Regarding Sales and Rental, Write To:
CAROUSEL FILMS, INC. 1501 BROADWAY, N.Y. 36, N.Y. BRYANT 9-6734
238
Educational Screen and Audiovisual Guide — May, 196(
jfdixed to use an alternate exit when
i ir path is blocked by flames. An-
( HI group is trapped in their class-
1 nil and forced to wait until they are
1 . iit'd by the firemen. The proper
lures for evacuating a school
p.,-;nig in case of fire and the value
remaining calm are illustrated
roughout the first sequence.
The second major sequence deals
th the correct and incorrect meth-
of coping with a fire in a theater.
"Saturday matinee" is in progress
len a girl smells smoke, stands up
d screams "fire!" Panic ensues as
ople fight to get out of the main
or of the theater. The same event
shown again, but this time the girl
tifies an usher who calmly evacu-
;s the audience from the building.
What she learned about fires in
bool helps a little girl save her life
d possibly that of her family when
e is trapped in their burning home,
le family dog is awakened by the
lell of smoke. The dog manages to
ike the girl but she can't leave her
3m because of flames at the door,
le calls to her mother and father,
d eventually her father rescues her
it as the firemen arrive. There is a
ise moment while the firemen are
itting out the fire when the little
1 remembers that the dog is still
ipped in her room. The firemen save
L' dog, and the remainder of the
m shows some extensive interior fire
mage to the house. The point is
;arly made that the little girl is safe
cause she remembered what to do
case of fire.
ppraisal
In Case of Fire — Fires and Fire
ills is highly recommended for use
first to eighth grade classes. By in-
nious editing, excellent photogra-
ly, and framing the lessons within
e context of a simple plot and much
iima, this film emphasizes the im-
rtance of chills and jilanning. Above
, it shows that there is something
at the individual can do to help him-
f before the firemen arrive. The
eview committee indicated that
ire is enough vital information con-
ned within this film to warrant
cry elementary school pupil seeing
Teachers of primary grades may
id it necessary to prepare their
ipils for the film in order to avoid
desirable exciting effects.
—Philip Morrison
Communications to the Film Evalu-
on department should be sent to
ulio-Visual Center, Indiana Univer-
{/, Bloomington, Iml.
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239
AUDIO
by Max U, Bildersee
We've been up to our ears — in
sound, of course— for the past month.
And much of it has been good, and
equally much has been interesting
from your standpoint and mine.
We wandered slowly through the
several exhibit halls in Cincinnati at
the DAVI meeting. More sound was
evident than at any previous exhibit
we've been at and this was gratify-
ing.
Equipmentwise, the language lab-
oratories were there in full force. There
was Audio Teaching Center, Audio-
tronics, Cousino Electronics Corpora-
tion, Instructomatic, Langua-Lab,
Magnetic Recording Industries, March
and Associates, Mobile-Tronics, Moni-
tor Language Laboratories, RCA-
Victor, Rheem-Califone, Science Elec-
tronics and Universal Language Lab-
oratories Corporation. Each of them
showed the advantages of audio lan-
guage instruction and each spoke in
terms of the use of tape as a medium
for language instruction.
And this year there were more rec-
ord producers present, too. This Ust
includes the American Book Company,
Cultural History Research, Inc. (fea-
turing recorded lectures on art), En-
cyclopaedia Britannica Films, Folk-
ways Records, Jam Handy, Lingua-
phone, McGraw-Hill and Stanbow
Productions.
Then there were a number of rec-
ord players and tape recorders being
shown by Audio-Master, Bell and
Howell, Dukane, Foringer and Com-
pany, Miles Reproducer Company,
Newcomb Audio Products, North
American Philips Corporation, V-M
Corporation and Webcor. This simple
list represents about a quarter of the
exhibitors, a good showing far ahead
of previous years.
It was interesting to follow the
crowds as they examined the materials
and equipment at the show. Previous
'glamor' exhibits were somehow less
attractive. The language laboratories,
still a challenge in many commun-
ities, drew many spectators. There
was considerable interest in Instruc-
tional Materials for the language lab-
oratories and many questions were
asked in this direction. But the really
busy exhibitors were showing teach-
ing machines. These were simple ma-
chines, some of them, which required
the skills of reading, writing and push-
ing buttons. Others were highly com-
plex electronic equipment that even
timed the responses and scored the
student accordingly.
But, as in the case of language
laboratories not too long ago, there
was an admitted need for more and
still more program material for the
teaching machines. Just as each new
complex machine comes into the mar-
ket there is demonstrated again the
need not only for equipment but also
for adequate and superior materials.
Machines are lasting, materials are
used and gone insofar as the individu-
al student is concerned, and new ma-
terials must be supplied all the time.
Material for language laboratories
is beginning to emerge on the market
in greater quantity. The major sup-
pliers today are Folkways Records
(the disc recorded material is avail-
able on tape), Henry Holt (disc or
tape can be secured, but the same
material is on each), Linguaphone
(reissuing material previously avail-
able only on disc) and EMC. There
is still a great need for more specially
prepared tape recorded material for
language laboratories.
From Cincinnati we journeyed east
through Washington to Baltimore
where we audited the tapes of some
new language records soon to be of-
fered by Oppenheimer: Publishers
(4805 Nelson Avenue, Baltimore 15).
You will recall that, using the Cabot
label, Oppenheimer introduced the
Fur language sliidies.
very popular H-R-S (Hear-Repeat-
Speak) language records for children
in French, Spanish, German, Italian,
Hebrew and Russian that have been
so widely accepted and used for ])
liminary language instruction in I
grades. Now they are offering mc
advanced material using Gateway
the keyword. We heard Gateway '
French (Oppenheimer: Publishers
catalogue number 4201) which c
be used on the junior and senior hi;
school level by students who have h
some work in the language. T\
aspects which are important a
added: language recognition in t
printed fonn through the accompar
ing student manual, and rapid aui
response to the record. Students woi
ing alone— and classes working in ui
son— can use these records for vocab
lary building, aural comprehensi
and speech practice.
These records are sufficiently i
expensive that they can be added
school library collections and loani
overnight and over weekends to st
dents who want to practice on thi
own. And of course their parents w
want to practice, too.
We were interested to note th
Let's Look At Great Paintings (E
Screen, March 1960) attracted t
attention of the Dave Garroway sts
and was the subject of part of one
their telecasts. We learned when \
were in Baltimore that this superi
recording had had excellent press i
ception and that both public ai
school acceptance was higher tli:
the producer had anticipated.
We went on to New York to 'Ici
an ear' to the new The Anatomy
Language (Folkways FI 9108) wlii'
is an instructional tool debberatr
designed for high school seniors .u
juniors. This is primarily an intensi
review for college entrance and scIk
arship examinations. It can, of coui -
be used in regular English classes.
Included is a selection from liter
ture: "The Breaking of the Win
Cask" which you will recognize as
short excerpt from Charles Dickens'
Tale of Two Cities. This is read f
literary values as a portion of the Id
son on "How To Write an Effecti'
Composition" and the listener is war
ed to seek the devices used by tl
author to arrest attention, develop i
terest in his characters and appeal
the senses and emotions.
This reading is part of the secti(
in the record series devoted to cor
position. Under this heading, "Narr
tivc and Descriptive Writing" pr
cedes a discussing of "Exposition: C
ganizing and Writing an Essay." -
addition to composition, attention
directed to reading comprehension ai
word relationships in special sectior
By far the greatest proportion of tl
series of 14 lessons is devoted to i
240
Educational Screen and Audiovisual Guide — May, 199
ensive study of vocabulary and sen-
ence completion. In this area the
opics discussed stress the importance
)f language in "The Measurement of
Time," "Number," "Place," "People"
ind "Things." Under the general head-
ng "People" there is study of both
he physical aspects of man as well
IS his mental and spiritual aspects,
^^amily and religion, education and
government, senses and emotions and
vork are all subjects of special lessons
n this series. Finally there is a vocabu-
ary review and mastery test.
This does not represent 'passive
istening' in any respect. The listener,
0 profit from these recordings, must
)ay close attention to the script and
nstructions contained in an accom-
)anying book. The recordings call
ipon the student to offer direct re-
ponse and, finally, there are addi-
ional lessons printed in the book
vhich the student is expected to com-
jlete.
It is almost impossible to summar-
ze effectively this very useful, very
jnusual album. But it is hard to imag-
ine a high school senior facing the
inevitable series of examinations which
which have become part of that last
;emester who cannot profit tremen-
dously from this album. It can be
used in class— yes, and it can be used
by individuals. And— small groups can
isten to selected portions together.
We haven't discussed here the uses
of these recordings by adults seeking
renewal of language skills or who do
not claim an adequate background in
this area. Suffice it to say that hbra-
ries will discover this application as
will teachers of freshman English the
country over, and they will be happy
that they did.
Just a word about the author is ap-
propriate here. Morris Schreiber who
created the scripts and narrates them
is the principal of a school in New
York City and a lecturer in the field of
English on the college level. Conse-
quently his planning and presentation
become models which can be used in
teacher training classes.
Stanbow Productions (Valhalla, N.
Y. ) has a real 'sleeper' in their We
Speak Through Music which is the
creation of Sister Mary Arthur and
Sister Mary Elaine from Our Lady of
the Lake College in San Antonio,
Texas. Sister Mary Arthur, as director
of the Speech and Hearing Clinic,
must have recognized the great need
for material deliberately planned to
help children learn to pronounce the
\ariety of sounds which make up our
language. The records have "been de-
sijined to provide practice material to
he used by the speech correctionist
/Juiiio CARDALOG Record Reviews on Cards
863
INDIVIDUAL CROSS-INDEXED CARDS ALREADY ISSUEDl
SUBSCRIBE NOW - $25.00 a year
Audio CARDALOG - Box 1771, Albany 1, New York
- A WORLD OF SOUND ON FILE -
Why is CECO the Audio
Visual Equipment Center?
Because Ceco spans the entire
complex field. We sell and service
every professional type equipment
on the market — cameras,
projectors, screens, slide projectors,
animation equipment, sound
recorders, timers, tripods, etc.
More important, we provide
solutions to problems, no matter
how intricate. We charge for
the products. We make no
charge for our experience. That's
why most AV experts come to Ceco.
Projects 2" x 2" and a'/i" x 4" slides
to a size and brilliancy comparable to
finest theater projection. High intensity
carbon arc lamp enables large screen
projection, in difficult-to-darken rooms.
Weinberg Watson Analyst Projectot
Ideal for teachers, doctors, coaches, for
studying recorded date. Continuous vari-
able speed from 2 to 20fps. Single
frame advance. Flickerless projection.
SALES • SERVICE • RENTALS
(Tflm€Rfl €c^uipmenT (o..inc.
Single Frame Eyemo
35mm filmstrip camera with
single frame advance mechanism.
Reflex viewing and specially
designed lens for slide film work.
CECO — trademark of
Camera Equipment Company
r
Dept.ESa, 3IS
W«t 43rd St.,
New Yoric 3i,
N. Y. •
JUdun ^1420
—I
Gentlemen
Please rui
h me FREE literot
ure
on
CECO Products for A
udio-Visua
use:
Name
Firm
Address
L
City
7one
-Slote-
rf
Educational Screen and Audiovisual Guide — Mat, 1960
241
Audia CilRD>lIOG Record Reviews on Cards
Box 1771— Albany 1, New York
n Please enter our 1 year subscription (s) to
Audio CARDALOG. 400 cards-10 issues-$25.00
n Please send us full information about Audio
CARDALOG.
Nam*..
Organization or School
Address
City and State.
PRICES CUE
AIMOST Va
on Audiotape on 1'/2-mil MYLAR
yr
That's right! Audio Devices
has cut at least 31% off the
price of its premium-quality
Audiotape on li/a-mil "Mylar."
Now educators can have all the
advantages of DuPont's fabu-
lous "Mylar" for little more
than the cost of an ordinary
plastic-base tape.
Audiotape on iy2-mil "My-
lar" is the finest tape in the
Audiotape line. Its tough, dur-
able "Mylar" base and profes-
sional-quality oxide make it the
perfect tape for schools. (Sim-
ilar price reductions have also
been made on Master "Low
Print-through" Audiotape on
iy2-mil "Mylar.")
■¥r" Mylar" is DuPont's trade-
mark for its polyester film— the
toughest, most durable recording
tape base material known to
man. "Mylar" cannot dry out or
become brittle with age. Record-
ing tapes on "Mylar" can't break
or stretch in normal use, regard-
less of temperature or humidity.
Most importantly, "Mylar" is a
known, tested base material-
proven by years of use in tele-
metry, automation and elec-
tronic computing applications.
Millions of feet have been re-
corded by professional and ama-
teur sound recordists, too.
AUDIO DEVICES. INC.. 444 Madison Ave.. N. V. 22. N. V.
In Hollywood: 840 N. Fairfax Ave, • In Chicago: 5428 N. Milwaukee Ave.
with tlie child who has an articulatoi\
disorder." The child is given an o])
portunity to hear the sounds througl
songs— simple and pleasing songs de-
livered by male and female voices anc
written by Sister Mary Elaine, and be-
cause these are so attractive the chile
enjoys stabilizing these soinids througl
practice. The sounds involved are al
the difficult ones including m, p, b, d
1, k, ng, f, V, fl, kl and others.
These records are intended for— anc
will be thoroughly enjoyed by— pre
primary and kindergarten children a:
well as their older brothers and sister
in the first grade. And the learninf
will take place in an environment o
pleasure and participation ideal to th(
goals sought by the speech correction
ist. We should add that in addition t(
three 12 inch 33.3 rpm records, there
is a useful manual containing not onlj
use suggestions but also all the wordi
and music.
When we teach the story of th(
1920's and 1930's we are too prone t(
overlook the statuesque minor politi
cal figure, Norman Thomas. But wi
don't have to make this error again
Spoken Arts (95 Valley Road, Nev
Rochelle, N. Y.) has recently releasee
Norman Thomas Reminisces (Spok
en Arts 759) which can only be de
scribed as another of the 'must' rec
ords for schools and libraries. In i
Mr. Thomas recreates his political ca
reer as perennial campaigner not onh
for major political office but also fo
the recognized rights of the individual
He repeats portions of some of hi
speeches in the course of his remiiiis
cences, and we are reminded that to
day's conservative and broadly sup
ported social welfare programs wen
once, and not too many years ago, th^
program of the Socialist party and thi
subject of Mr. Thomas' campaigns.
Still with an 'ear to the ground' wi
heard T. S. EUot reading Old Pos
sum's Book of Practical Cat
(Spoken Arts 758) and we foimd thi:
dehghtful. There are no surprises ii
it, and many young and old alike wil
enjoy hearing such favorites as "Th(
Old Gumbie Cat," "Mr. Mistoffelees,'
"Gus: the Theatre Cat," "Skimblc'
shanks: the Railway Cat" and all th«i
others. We have been informed tha»
the publishers, "had prepared erudit*
notes for this record but they appea.
to have been intercepted on the wa^
to the printers by Macavity (the Mys
tery Cat). Too bad! We would havi
so thoroughly enjoyed purrusing them
Communications to the Audio De
partment should be addressed to th
department editor: Max U. Bildersee
Box 1771, Albany 1,N.Y.
242
Colorful Photoplay Filmstrips
Write for Free Illustrated Catalog
Ulysses — In full color, 64 frames, a
pictorial guide to the Paramount screen
version of Homer's Odyssey, produced
in Italy, starring Kirk Douglas. An in-
valuable aid to the study of the classic.
$7.50. With guide, $7.80.
Greatest Show on Earth — In full color, a
lively pictorial guide to the circus,
based on Cecil B. DeMille's Technicolor
photoplay, which won the Academy
Award in 1953 as the best picture of
the year. 40 frames.
$7.50. With guide, $7.80.
The Glass Slipper— i,,<_ charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay, starring
Leslie Caron. 36 frames in full color.
$7.50. With guide, $7.80.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved
fairy tale as performed by the charming
Kinemins of Michael Myerberg's screen
version, released by RKO Radio Pic-
tures.
$7.50. With guide, $7.80.
The Vikings — In full color, based on
the Kirk Douglas production, released
by United Artists. 47 frames.
$7.50. With guide, $7.80.
Columbus — 55 frames, black-and-white,
$4.00. Based on production starring
Frederic March.
)rder from EDUCATIONAL & RECREATIONAL GUIDES, INC
10 Brainerd Road Summit, New Jersey
/Money-Back Guarantee
DUCATIONAL ScREEN AND AUDIOVISUAL GuiDE — MaY, 1960
243
TRADE DIRECTORY FOR THE AUDIOVISUAL FIELD
KEY: (P) — producers, Importars. (M) — manufacturers. (D) — dealars, distributors, fiim rantai libraries, proloction servlcos.
WiMro a primary sourco also oHws diroct rontoi sorvicos, the doublo symbol (PD) appears.
COLOR FILM DEVELOPING & PRINTING
Walt Sterling Color Slides
22X Haddon Rood, Woodmera, I. I., N. Y.
Authorized "Technicolor" dealer
FILMS
FILMSTRIPS
MAPS
Geographical, Historical
Inc.
(PO)
Association Films,
Headquarters:
347 Modison Ave., N. Y. 17, N. Y.
Regional Libraries;
Broad at Elm, Ridgefleld, N. J.
561 Hiligrove Ave., Lo Grange, III.
799 Stevenson St., San Francisco, Col.
1108 Jackson St., Delias 2, Tex.
Australian News and information Bureau (PD)
636 Fifth Ave., New York 20, N. Y.
Bailey Films, inc. (PD)
6509 De Longpre Ave., Hollywood 28, Col.
Bray Studios, inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Broadmon Films (PD)
127 Ninth Ave., North, Nothvllle 3, Tenn.
Coronet Instructional Films (P)
Coronet BIdg., Chicago 1, III.
Family Films, Inc. (PD)
5823 Santa Monico Blvd., Hollywood 38, Collf.
Ideal Pictures, Inc. (D)
Home Office:
58 E. South Water St., Chicago 1, III.
Branch Exchanges:
1840 Alcatroi Ave., Berkeley 3, Cal.
2408 W. Seventh St., Los Angelei 57, Col.
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Fla.
55 NE 13th St., Miami 32, Fla.
52 Auburn Ave., N.E. Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
614 — 616 So. 5th St., Louisville 2, Ky.
1303 Prytonia Street, New Orleans 13, Lo.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Moss.
15924 Grand River Ave., Detroit 27, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
3400 Nicollet Ave., Minneapolis 8, Minn.
1402 Locust St., Kansas City 6, Me.
3743 Grovois, St. Louis 16, Mo.
6509 N. 32nd St., Omaha 11, Neb.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
2110 Payne Ave., Cleveland 14, Ohio.
West Penn BIdg., Suite No. 204, 14 Wood
St. Pittsburgh 22, Pa.
1201 S.W. Morrison, Portlond 5, Ore.
18 So. Third St., Memphis 3, Tenn.
2434 S. Harwood, Dollos, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Va.
1370 S. Beretanio St., Honolulu, T.H.
International Fiim Bureau
57 E. Jackson Blvd., Chicago 4, III.
.Knowledge Builders (Classroom Films)
Visual Education Center BIdg.,
Florol Pork, N. Y.
MoguH's, Inc.
112-14 W. 48th St.,
(PD)
(PD)
(D)
New York 19, N. Y.
United World Films, Inc. (PD)
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Bayshore Dr., Miami, Fla.
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
Broadmon Fllmstrips (PO)
127 Ninth Ave., North, Nashville 3, Tenn.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Christian Education Press Fllmstrips (PD)
Religious Subjects
1505 Race St., Philadelphia 2, Po.
Family Fllmstrips, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Enrichment Materials Inc. (PD)
246 Fifth Ave., Now York 1, N. Y.
Society for Visual Education (PD)
1345 Diveriey Parkway, Chlcogo 13
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lane, Floral Pork, N. Y.
31 Union Sauore West, New York 3
Visual Education Consultants, Inc. (PD)
VEC Weekly News Fllmstrips
2066 Helena St., Madison, Wis.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
Broadmon Films (PD)
127 Ninth Ave., North. Nashville 3, Tenn.
DuKane Corporation (M)
St. Chorles, Illinois
VIewlex, Incorporated (M)
35-01 Oueens Blvd., Long Island City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80. III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Bonner & Flag Company (M)
224 (FSl Haddon Rd., Woodmere, L.I., N.Y.
All sizes — immediate delivery
GLOBES — Geographical
Denoyer-Geppert Company (PD)
5235 Ravenswood Ave., Chicago 40, III.
BIOLOGICAL MODELS & CHARTS
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicogo 40, III.
LABORATORY SERVICES
Byron, Inc.
1226 Wisconsin Ave., Washington, D. C.
Complete 16mm & 35mm laboratory services.
Geo. W. Colburn, Inc.
164 N. Wacker Drive, Chicago 6, III.
MOTION PICTURE PROJECTORS « SUPPLIES
Bell & Howell Co. (Ml
7117 McCormick Rood, Chicogo 45, III.
Eastman Kodaic Company (M)
Rochester 4, New York
Victor Division, Koiort Co. (M)
Plainville, Conn.
Denoyer-Geppert Company
5235 Rovenswooa Ave., Chicago 40, III.
MICROSCOPES « SLIDES
Denoyer-Geppert Company
5235 Rovenswooa Ave., Chicago 40, III.
PRODUCTION EQUIPMENT
Camera Equipment Co. (M0|
315 W. 43rd St., Now York 36, N. Y.
S.O.S. Cinema Supply Corp. (MO)
602 W 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Cal.
READING IMPROVEMENT
Psychotechnics, Inc.
105 W. Adorns St., Chicogo 3. III.
Mfgrs. of SHADOWSCOPE Reoding Pacer
RECORDS
Children's Music Center, Inc. (D
5373 W. Pico Blvd., Los Angeles 19, Calif.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Enrichment Materials Inc. (PD'
246 Fifth Ave., New York 1, N. Y.
Folkways Records & Service Corp.
117 W. 46th St., New York, N. Y.
Heirloom Records (PD'
Brookhoven, N. Y.
(History through Ballads & Folksongs}
Music Education Record Corp. (pt
P.O. Box 445, Englewood, N. J.
(The Complete Orchestra)
RECORDERS — PLAYERS
Allied
100
Radio Corporation
N. Western Ave., Chicago 80,
II.
(MO
SCREENS
Rodiont Manufacturing Co.
8220 No. Austin Ave., Morton
Grove,
III.
SLIDES
Key: Kodochrome 2x2. 3'/.
X 4'/4
or
larget
(P0-4^
(PD-2i
Keystone View Co.
Meadville, Po
Meston's Travels, Inc.
3801 North Piedros, El Paso, Texas
Walt Sterling Color Slides (PD-3/
224 (ESI Haddon Rd., Woodmere, L.I., N. Y.
4,000 slides of teocher world travels
SOUND SYSTEMS
Allied Radio Corporation (MO)
100 N. Western Ave., Chicago 80, III.
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Nework,
N. J.
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon,
Ohio
244
Educational Screen and Audiovisual Guide — May, 196<
New Equipment and Materials
For addresses of the sources supplying
I II formation on which these listings are
iiased, refer to Directory of Sources,
lavre 258. For more information about
my of the equipment and materials an-
iiiunced here, use the enclosed readei
irvice postcard.
NEW EQUIPMENT
Kodak 8mm Sound Projector
\ new 8mm magnetic sound-on-film
ector, unveiled by the Eastman
(ak Company at the Master Photo
lers convention, promises a ver-
le, low-cost means of producing
■ and movies by any school, church,
luiustry, government agency or com-
niunity group. Amateur shooting of
ilont 8mm movies has kept pace with
prevailing boom in still photog-
ly. Now this new means of produc-
movies in sound as well as color
IS the way for similar boom in
ol-made as well as home-m a d e
ralkies."
Any 8mm film, new or old, may be
notrack" coated, a sei-vice handled
ugh Kodak dealers. The magnetic
ie coating, applied between the film
and the perforations, is activated
an "Alfenol" metal head slightly
rower (20 mils) than the coating
le, to eliminate edge tracking. An
;jut for attaching an external speaker
nounted on the control panel. Voice
music may be recorded simulta-
isly, via microphone and phono
Its. the latter usable also as an out-
to drive auxiliary amplifying equip-
t. A 2x10" speaker is in the pro-
ir case. A red signal light appears
when the "record" switch is turned on
and a blinking white light indicates
best volume level. Narration and other
sound may be changed at will simply
by recording over, and thus simulta-
neously erasing, any previously record-
ed sound.
The non-axial projection lamp report-
edly gives a satisfactory picture 5 feet
wide; when recording, it can be reduced
to 250 watts to increase lamp life. Lamp
and motor switches are separate; a
single 4-position rotary switch controls
forward and reverse projection, "stills,"
and power rewind. Projector runs either
at 16 or 24 frames per second. Weight
approximately 30 pounds. Price $345.
Kodak dealers are prepared to demon-
strate.
See local dealer.
CAMERAS: Still
SSmm View Camera. Unique versatile
professional monobar precision in-
strument. Less lens, shutter and
magazine $875; Model F with fixed
front and rear assembly same $460;
magazine $138; industrial model
tripod $320; desk stand $43; 2" to 6"
lenses in Compur shutter $150 to
$255. FAIRCHILD.
For more Information circle
No. 101 on return postal card.
PROJECTORS: Movie, TV
Argus 8mm Projectors. Three models,
all have automatic threading, 150-
watt true-flector light. "Showmaster
500A" offers equivalent to 500-watt
illumination, $104.95. Model 750AV
equivalent 750-watt light, $134.95;
Model 750AVZ has in addition also
the zoom lens (15:25mm); both 750s
include splicer block, auxiliary room
light, variable speed control. ARGUS.
For more information circle
No. lOS on return postal card.
Sonector-Phon is the AGFA Sonector
projector plus a base unit with a
sound head for the transcription and
l\i<iliik uiiiiii .Soiiiiil I'rojt'clor
Educatioixal Screen and Audiovisual Guide — May, 1960
AGFA Projector
playback of magnetic sound, or the
playing of film taken on the Fair-
child 8mm sound camera. Projector
with base $299. AGFA.
For more information circle
No. 103 on retnrn postal card.
WoUensak 8min Projector features
self-threading, zoom projection lens
(15:25mm), reverse and still, rheostat
speed control, 750-watt illumination.
Model AZ-715 $169.50. WOLLENSAK.
For more information circle
No. 104 on retnrn postal card.
PROJECTORS: Stiil
Remote Focus Control on 2x2 projector
permits keeping image sharp as well
as forward and reverse slide changes
by the speaker, leaving projector un-
attended. Also automatic operation
for slide advance 2-30 second inter-
vals; manual operation; built-in edi-
tor for changing slides while maga-
zine is in machine; sychronization
with tape recorder for soundslide
shows; 500-watt. "Superba 77" $119.95.
AIREQUIPT.
For more information circle
No. lO.** on return postal card.
PROJECTION ACCESSORIES
Horizontal stack 2x2 projector accepts
up to 35 cardboard mounts; 300-watt
245
Argus Slidf l'ri>jii till
Sylvania Tru-Focus lamp; 4" f/3.3
lens; $54.95. ARGUS
For more information elrole
No. 106 on return postal card.
THE INQUISITIVE GIANT
This film shows the workings
of a giant radio teleicope
recently constructed at Jodrell
Bank, England, designed to
give a new account of the
universe ond to draw o map
of the heavens which may well
revolutionize our present con-
cept of space.
Running Time: 30 min.
Rental $10.00 • Salet $125.00
Send For Complete Catalog
Contemporary films
D«pl. ES 267 W. 25 St. N«w York 1, N. Y.
ORegon 5-7220
Midwatt Offic*
614 Davit St., Evaniton, III. DAvIs 8-2411
FOR YOUR CLASSROOM
THE lASY
TO use
>\OM^'
A. N^V,
• Theater Quality
16mm Sound Projector
• Film Sofety Trips
• Eotiest to Use
• Lowest in Cost
• Lightest in Weight
• 50,000 Users
Can't Be Wrong
• lifotimo Guorantee
THE EDUCATOR'S FRIEND
Here's a professional projector for
your educational and entertain-
ment films. Precision built with
rugged construction throughout.
Weighs only 271/2 lbs.
Complete $349.50
Write for Free Catalog
ES
I
ItheHARWALDco.;
SOUND: Equipment & Accessories
Collins Speakers feature Radax (2-
cone) construction, long throw edge-
wound voice coil, slug-type magnet,
glass coil form, die cast frame; me-
chanical crossover at 2000 cps on
the 8" and at 1800 cps on the 12".
20-watt (40 peak) capacity. CS-8" @
13.50; CS-12" @ $14.75. COLLINS.
For more Information circle
No. 107 on return postal card.
Earphones in Jack-Case: set of 8 ear-
phones pack into a carrying case
which provides built-in jacks and a
5-foot cable with standard phone or
other plug. The headphones have
I 1245 Chicago Ave., Evanston, III.
Ph: DA 8-7070 '
Audiotronics Earphones
Vanyl headbands, double coils,
Alnico magnets, phone plugs. AUDIO-
TRONICS.
For more Information circle
No. 108 on return postal card.
5-channel Intercom provides two com-
plete sound channels, electronic voice
intercom, room-to-room phone, and
multiple time and emergency all-page
overriding alarm signals. AM-FM
radio tuner and 4-speed record
changer, mixer unit, booster ampli-
fiers, and Fail-Sale signals are all
built-in, at control center. EXECU-
TONE
For more Information circle
No. 109 on return postal card.
Headsets, combining Clevite BA200 crys-
tal high impedance headphones with
Turner dynamic (low impedance)
boom type mike for listening-speak-
ing. $34.25. Headphone alone $14.70.
REDFIELD.
For more information circle
No. 110 on return postal card.
Headphone Plug-In Boxes, heavy steel
with rubber-toed base. 5-phone ca-
pacity $15; 8-phone $17.50; 10-phone
$15. REDFIELD.
For more Information circle
No. Ill on return postal card.
Intercom and Program Console. New
model 12A245 combines manual 3-
speed record player, tape recorder,
AM-FM tuner, 30-watt amplifier, talk-
listen and all-call switches, and in-
tercom speaker - microphone.
DUKANE.
For more Information circle
No, 112 on return postal card.
Lavalier Microphone featuring Dyna-
flex non-metallic diaphragm; omni-
directional, "pop-free" and "boom-
less" even when handled by inex-
perienced personnel; support clip and
25 ft of cable; either 50- or 200-ohi
impedance; 4" long 1" diameter, u
3% oz. $36. Desk stand type M-40,
9%" long, $72.50. COLLINS
For more information circle
No. 11:^ on return postal card.
Sphericon Tweeter, 3000-40,000 range
built-in crossover at 3000; rated .''
watts in multi-speaker systems;
dims; 120-degree dispersion in all
planes; may be mounted front or real
of baffle; 4V8" diam, 4" deep, $24.94.
UNIVERSITY.
For more Information circle
No. 114 on return postal card.
LANGUAGE LABS
In these listings every effort is made
to give just enough information to en-
able the reader to decide whether the'
item is one on which he should seeki
more. Trade announcements, especial-
ly from firms relatively new to the^
A-V field, often fail to include such im-
portant details as price, capacity and
distinctive utilization characteristics.
This applies especially to "new" lines
such as language laboratories or teach-
ing machines where the makers them-
selves may not yet be altogether cer-
tain of final design or pricing. Our
readers can get all available further
information by circling the request
numbers on the inquiry card at the back'
of this issue.
Medallion Langlab Systems provides
four drawer-housed tape recorders:
console serving 25 student positions
(expandable to 50 without adding
Dukane Console Recorder
, power) complete teacher - student
contact in which teacher may record
or monitor any student's work with-
out his knowledge. DUKANE.
For more information circle
No. 115 on return postal card.
Porta-Control. Castored console car-
ries teacher's control panel, record-
ing and playback equipment, and'
storage space for student mikes, ear-
phones etc. REDFIELD.
For more Information circle
No. 116 on return postal card.
"Tape-O-Matic" Recorder includes an
"add-a-track" feature in dual chan-
nel use so that the user may add his
own recording while hearing the pre-
recorded master (language or music)
and may then play back both tracks
246
Educational Screen and Audiovisual Guide — Mat, 1960
simultaneously or separately as de-
sired. This permits a student to "join"
m on a group speaking their native
tiiiigue, or a music student to take
|)art in professional ensemble. Model
::'(l. VM.
For more informBtlon olrele
No. 117 on return postal card.
rebcor Educator tape recorder for desk
mounting in langlab installation, in-
cludes microphone and headphones,
student-to-teacher 2-way communi-
cation and signal, dual channel re-
corder, editing key for instant stop.
WEBCOR.
For more information circle
No. 118 on return postal card.
MISCELLANEOUS EQUIP.
kntomated Teaching Machine. Model
R501 carries 8V4xll" programming
materials that may be developed by
the individual instructor; accumula-
tive error score on student recall re-
sponse. Model ClOl offers multiple
choice to develop selective discrimi-
nation. $80 to $250. RHEEM-CAL.
For more Information circle
No. 119 on return postal card.
/Olorlith Chalkboards, made of as-
bestos and cement, with integrally
mixed pigment (brown, green, grey),
rigid, lightweight, suggested for dou-
ble duty material for walls, flush
doors, wardrobe panels. One design
hinges chalkboard panels at table
More time
for teaching
T-Rule
Draw goemetric figures — busi-
ness forms - shop drawings . . .
Fast! Rule chalkboards with
vertical lines — horizontal lines
— curved or diagonal lines . . .
Simply - Easily - Rapidly. New
L & L T-Rule attaches to any
chalkboard in 7 minutes. Ideal
for bookkeeping, geometry,
shop, music, and other classes.
Ask your School Supply
Dealer or write:
haster addresser company
500 West Lake Street Minneapolis 26, Minn.
. . . FOR HIGH QUALITY AND LASTING ECONOMY
It is a recorder that meets the most exacting sound-quality require-
ments. And because the Ampex's long, trouble-free life means true
economy, it is one of the best equipment investments your school or
district can make.
One Ampex 351 can do all the high quality recording jobs for the
school: original teaching tapes, language master tapes, recordings
for speech evaluation and correction, rehearsal assistance for band
and orchestra, and any tapes that will be duplicated for distribution
to other schools.
Inevitably the Ampex also becomes the school's one heavy-duty
"workhorse" giving far more hours of service than any of the school's
other recorders. Why? Because the Ampex can give continuous
year-round service with minimum maintenance.
These are the same qualities that have firmly established the Ampex
351 as first choice of broadcasters and professional recording studios
— and of knowledgeable educators interested in producing tape
masters to high stfmdards.
The use of professional recorders in education has been documented
in a new brochure which this coupon below makes available to you.
Ampex
AUDIO PRODUCTS DIVISION
AMPEX PROFESSIONAL PRODUCTS CO.
934 Charter Street • Redwood City, California
Please send me your analytical study: Master Recorders in Education
NAME:.
_SCHOOL OR ORGANIZATION-
ADDRESS:.
_CITY AND STATE.
Educational Scree.n and Audiovisual Guide — May, 1960
247
NEW
Magnetic Tape Cabinet
5" and 7" tape compartments
Each section 19" x T'/s" x T'/s". May
be used independently for wall
mounting. Two selections may be
stacked back to back with film strip
and slide cabinets. Each section
holds 27 5" or 7" diameter tapes.
Gray hammerioid enamel finish. No.
5-7 Tape Cabinets, each sec. $13.00*
Tape and Film Cabinet
Keep your precious
recorded tapes, film
strips and slides in
perfect condition in
ttiese specially-de-
signed all-steel cabi-
nets. Plioto shows
cabinets stacited on
handy cart- Cabi-
nets may be used
separately as de-
sired. No. 5-7 5'
Tape Cabinet— 19*
x7J^"x7J','each
section {13.00*
No. lOFS Film Strip-Slide Cabinet only less trays.
Ship. wt. 42 lbs. J53.00'
No. lOF Tray for 90 film strips. Each $2.00*
No. lOS Tray for 280 2' x 2' slides. Each J5.00*
No. 16 Mobile Cart only. Ship. wt. 20 lbs. J28.00*
Complete 3 in 1 cabinet as illustrated $115.00*
Portable Steel Projec-
tion Stand
Four 3* casters, two
with brakes. Height:
41". Stable, tapering
design (19* x 31 Vj' at
bottom) 18" X 26' at
top. Rail on 3 sides.
With non-skid rubber
shock-proof mat. All
steel, with 1" tubular
steel frame. Baked
enamel in tan or gray.
* All print F.O.B. Mmneapo/ii
MA/l COUPON
TODAY!
MANUFAaURING COMPANY
212 Ontario StraelS. E.,
Minneapolis 1 3, Minn.
I am interested in your line of A-V
storage equipment. Please send catalog.
Name^
-Company-
Address-
City
-State-
height to fold down as working space,
showing tackboard facing. JOHNS.
For more information circle
No. 120 on return postal card.
Film-Tutor portable, self - contained
teaching machine; responses to film-
ed stimuli are electronically evalu-
ated; automatic audio attachment
available for teaching languages,
spelling and beginning reading. With
5-key answer board $405; typewriter
keyboard $445; audio attachment, op-
tional, $125. TMI
For more information circle
No. 131 on return postal card.
Bl-Fi Combination, wheeled composite
unit for rear projection (36" screen)
from self-contained motion picture
and automatic slide projectors, tape
and disc player-recorders, 25-watt hi
fi amplifier, microphone and single
control panel. 60" high, 25%" deep,
32%" wide. FRIDDELL.
For more information circle
No. 123 on return postal card.
Teaching Machine uses separate answer
tape to permit re-use of lesson pro-
gram sheets. Masked correct answer
is disclosed when student moves lever
to bring up next question. Material
already programmed includes spell-
ing, psychology, French and algebra.
Exposure sizes adjustable. 13x15x6%",
wt 6% lb. $80. FORINGER.
For more information circle
No. 133 on return postal card.
DEEP...
now SILENT?
Tevelopm^nt of an underwater
microphone, the hydrophone,
t reveals a new world of
sound under the sea.
SCIENCE CONCEPTS In 16 M.M.
motion picture —
"SOUNDS IN THE SEA"
Tliis scientific motion pic-
liue in sound and color is a
foundation for a study of
inarine life.
Grade level: Elemenlury
Write for previeiv and catalog:
MOODY INSTITUTE
of SCIENCE
LOS ADiGELES 25 C. A LI FORM A
NEW MATERIALS
KEY TO ABBREVIATIONS
mp— motion picturo
fs — filmstrip
si — slid*
rec — recording
LP 33-1/3 r.p.m. microgroove record
min minutes (running time)
fr — frames {filmstrip pictures)
si — silent
sd — sound
R— rent
b&w — block & wilit*
col^— <olor
Pri — Primary
Int — Intermediote
JH — Junior High
SH — Senior High
C— College ,
A — Adult
■ — reviewed in AUDIO CAROAIOG
AGRICULTURE
The Hereford Story mp FARM 26mir
col loan. Story of the breed in a widt
variety of climate and terrain fron
Virginia to Hawaii; ranch activities
the National Western Stock Show, anc
the Omaha stockyards. JH-A
For more information circle
No. 124 on return postal card.
Evolution of Farming 4fs DOWLING
b&w set $10.50 ea. $3. Titles: Progress
with the Plow and Harrow (41fr)
Planting and Cultivating (32fr)
Evolution of Harvesting (45f r)
Machines for a Land of Plenty (25fr)
Int JH SH
For more information circle
No. 135 on return postal card.
The Marliet Man mp MAINAG mp 13'i
min col apply. The role and activities
of the agricultural marketing special-
ist— a new career in the food trades
SH C
For more Information circle
No. 136 on return postal card.
Our Productive Land mp DOWLING
10 min col $100. The soil as our mosi
important natural resource. Advances
in farming and marketing. Elem Inl
JH SH
For more information circle
No. 137 on return postal card.
Scientific Seed Selection mp PURDUE
26min col $190 r75<'. How scientific
plant breeding combines the best
qualities of many strains into superioi
varieties and hybrids. SH CA
For more information circle
No. 138 on return postal card.
EXCELLENT TEACHING AIDS!
Thought provoking fitmstrips, carefully
prepared in collaborotion with classroom
teachers, with provision for student partici-
pation.
BOY SCIENTIST SERIES
PICTORIAL CHEMISTRY
ELECTRICITY & PHYSICS
OUTLINES NATURAL SCIENCE
ANIMAL HOW SERIES
SOCIAL STUDIES, ETC.
Write now for illustraled calahg!
^ana
FILMSLIDE SERVICE
1505 Fairmount Ave.. El Cerrito B. Calif.
248
Educational Screen and Audiovisual Guide — May, 196C
ARMED FORCES —CIVIL DEFENSE
Military Lady mp UWF 37min b&w
$57.52. The role of the Women's Army
Corps in the U.S. Army; opportunities
for education and advancement. SH
For more information circle
No. I'ii) on return postal card.
Officer Candidate School mp UWF 28-
min col $176.12. The U.S. Navy school
at Newport, R.I. SH C
For more inforntatlon circle
No. 130 on return postal card.
ARTS & CRAFTS
Indian Artists of the Southwest mp CFD
20min col. Modern abstract art re-
lated to origins in ancient paintings
of western Indian tribes. C SH A
For more information circle
No. 131 on return postal card.
Mediterranean Culture 5fs EBF av40fr
col set $25 ea $5. Ancient and modern
Italy and Egypt, ancient Greece.
Architecture, sculpture, monuments
well represented. JH SH A
For more information circle
No. IS'i on return postal card.
National Gallery of Art (Series) lOfs
SBF ea approx. 60fr col set $60; indiv
$6. Titles; The Art of Early Renais-
sance Italy; . . . Northern Italian
Renaissance; . . . High Renaissance;
. . . Low Countries; . . . Spain; . . .
EXCEPTIONAL REAR SCREEN
FOR DAYLIGHT USE
LENSCREEN Panel Materials of Glass or
Plexiglas for In-Wall or Custom Rear
Screen Installation
• Adapts to your projector
• Eliminates room darkening
• Conceals projection equipment
• Facilitates learning
Complete choice of rear screen equipment
including portable screens for classroom,
auditorium, the T-V Studio. Many mod-
em, effective uses.
Send for Kit of A-V Ideas
POLACOAT, INC. Z" ^S:"'^.,^^
Royal France; . . . Royal England;
. United States; . . . Nineteenth
Century France. SH C
For more information circle
No. 133 on return postal card.
Versailles and its Meaning tape-slide
lecture CULTHIST 50 slides and tapes
(choice French or English) $48.75.
For more information circle
No. 134 on return postal card.
French Civilization as Reflected in the
Arts, First of a series of 30 such
lectures, price for the whole $1275.
Tape only $8, set of 30 $215. Printed
texts $7 per set, minimum order 20
sets. SH C A
For more Information circle
No. 135 on return postal card.
m fILM DOClOftS^
SPECIALISTS
in the science of
FILM
REJUVENATION.
RAPIDWELD Process tor:
• Scratch-Remool
• Abrasions • Dirt • "Rain"
Send for Free Brochure
rapid
FILM TECHNIQUE
Founded 1940
37-02C 27th St., Long Island City 1,N.Y.
Philco, pioneer in fully-transistorized
closed-circuit television, offers com-
pletely integrated instructional TV
systems for schools and hospitals.
Philco systems provide the ultimate
in flexibility, incorporating any num-
ber of cameras, monitors, receivers
and amplifiers, interconnected
through a central console or a "patch
panel" . . . with provisions for two-
way conversations. Philco equipment
is reliable, easy to operate and low
in cost. Philco will help you design a
system to meet your requirements.
Write for information and your Philco
Closed-Circuit TV Planning Guide.
Government & industrial Group
4700 Wistahickon Ave., Phila. 44, Pa.
In Canada: Philco Corp. ol Canada, Ltd., Don Mills, Ont.
PHILCO.
The World's First Integrated Hospital
Closed-Circuit TV System was re-
cently installed by Philco at
St. Christopher's Hospital for Chil-
dren, Philadelphia. It linlcs the main
operating room, lecture halls, audi-
torium, pediatric treatment rooms,
psychologic observation rooms and
the radiology department. Folder
describing this system will be sent
upon request.
Edi;catio\al Screen and Audiovisual Guide — May, 1960
249
4 SPEED
RECORD fir
TRANSCRIPTION
PLAYERS
fVrilt lor i7/uilr«led
catalog
AUDIO-MASTER
17 E. 45th St., New York
CONSERVATION
16mm color
motion picture
• portrays the balance of
nature
• illustrates good conser-
vation practices
• demonstrates responsibil-
ities of campers
HEALTH-SAFETY
Safe Bicycling mp IFB ISmin col $135
b&w $75. Proper size, essential equip-
ment, good riding habits (like those
of an auto driver). Some examples are
light, even humorous. Crawley Films
prod. Int.
For more Information circle
No. 136 on return postal card.
Safety or Slaughter mp IFB 14min col
$135. Actual accident scenes shown,
and their causes discussed — speed,
fatigue, irritation, recklessness, dis-
courtesy. Plea for lane marking, safe-
ty belts. SH A
For more information circle
No. 137 on return postal card.
'W QUETKO
"A deeply inspiring film with ifs
excellent photography and sound
trock that takes one from the cores
to the serenity of nature and out
into the great out-of-doors."
Norman B. Moore
Rochester Public library
Color • 22 minutes
Rental: $10.00 • Sale: $200.00
Send For Our Latest Catalog
Contemporary films
Dopt. ES 267 W. 25lh St. New York 1, N.Y.
ORegon 5-7220
Midwest Office
614 Davis St. Evanston, III. DAvis 8-2411
A New Concept in Language Training-
TUTORETTE
;i.K
TUTORETTE, a complete, closed circuit
language lab. for individual or group
instruction, is a compact, light weight,
practical and economical language
training unit. TUTORETTE adds amaz-
ing LSP (Live Sound Playback) to all
standard language records.
/ludiol
Corporation f
ronics
Box 505, North
LSP
LIVE SOUND PLAYBACK lets students hear their
own voices repeating the recorded
material through the individual LSP
microphone-earphone system, TUTOR-
ETTE is a 12 watt, true high fidelity, 4
speed record player and PA system.
Ask your dealer about TUTORETTE.
All ATC products are
transformer powered
for complete safety.
Hollywood 6, California
To Your Health mp CMC lOmin co:
$100. Evils of alcoholism told in WHC
cartoon. SH A
For more information circle
No. 1.S8 on return postal card.
Understanding Heart mp METHODIST
29min b&w r $3. Loretta Young tele-
vision program shows how one al-
coholic helps another, and how a non-
alcoholic wife can help her drinking
husband. A
For more information circle
No. 139 on return postal card.
We Have the Cure mp CMC 14min b&w
$25. WHO mass campaigns against
yaws, syphilis, and pinta. C A
For more Information circle
No. 140 on return postal card.
INDUSTRY, TRANSPORTATION
Jeep Frolics mp IDEAL 13%min col
loan. Jeep owners' club stages as-
tounding races and other tests in
demonstrating recreational as well as
workaday use of their vehicles. JH-A'
For more information circle
No. 141 on return postal card.
Jet Age Flight fs SVE 32fr col $1.
United Air Lines presentation of
planes in the jet age. JH-A
For more information circle
No. HZ on return postal card.
Machines That Move Earth mp FA 16-
min col $160 b&w $85. The major
types of earth-moving machinery used
in large projects. JH
For more information circle
No. 143 on retorn postal card.
Three Brothers mp TEXCO 36min col
loan. Three young Sumatrans choose
their lifework. One becomes an oil
driller, one a teacher, the third a
farmer. SH A
For more Information circle
No. 144 on retnrn postal card.
Treasures of the Forest mp CORONET
ISVimin b&w $75. Scientific forestry,
industrial harvesting; manufacture
and commercial applications of wood
products. NFBC production. Int JH
SH
For more information circle
No. 145 on return postal card.
LANGUAGES
Spanish Language Films and Guide-
books (series) made under sponsor-
ship of the Pan American Union;
guide book has complete text by Prof.
Carlos Castillo, Univ. of Chicago; vo-
cabulary; teacher and student guides.
Titles: El Cumpleanos de Pepita* 16-
min col $150; Mexico y sus Contornos-
20min col $195; Vamos a Guatemala*,
22min col $220, b&w $110; Vamos ai
Columbia*, llmin col $120; Vamos all
Peru, Part I: EI Peru*, lOmin $120;
Part II: Lima*, col lOmin $120; Costasi
250
Educational Screen and Audiovisual Guide-
<le Espana col lOmin $120; Vistas de
Andalucia col lOmin $120: La Casa y
la Tierra de Loyala*, col 20min $220.
Titles marked with asterisk * are
available also in English language
version. Guidebooks 39c to 69c. SH
(■ A
For more information circle
No. 146 on return postal card.
>|)anish Film Reader (series) 3mp IFB
ca lOmin col $120 b&w $60. Also avail-
able one record (78 rpm) for each, for
foUowup vocabulary drill, fii $2.50;
set (3) $4.95. Castillos en Espana
shows 6 castles, 3 monasteries; Cora-
zon de Castilla; and Madrid. Vocabu-
lary restricted to 2,000 most common
words and idioms.
For more Information circle
No. 147 on return postal card.
MATHEMATICS
Area and Volume 6sfs WEDBERG b&w
LP $30. Titles: Measuring the Squares;
Studies in Square Inches and Square
Feet; Problems in Area; Introduction
to Volume; Using the Cubic Inch;
Problems in Volume. Int JH
For more information circle
No. 148 on return postal card.
Measuring Time and Things 6sfs WED-
BERG b&w LP $30. Titles: Reading
the Hour; The Ruler: Inch and Half-
inch; . . . Quarter-Inch; . . . Eighth-
inch; Time Stories; Reading the Min-
utes. Pri Int
For more information circle
No. 149 on return postal card.
16-35mm SUPER-SPEED
CINEMATOGRAPHY
LENSES
From Wwid's largest^
LENS BANK
Whatever your professional lens need
. . . Whatever your camera ... B & J
can provide you with instant action
from a vast selection of thousands of
optics . . . Cinematography Lenses &
Mounts of every speed & size.
All Lenses ore sold on a 15-day Free Trial—
UrKonditionolly Guaranteed!
An Experienced Research
Optical Assembly Lab —
expertly handles all cus-
tom Lens problems . . .
Customers include Ford,
R.C.A., G.E., A.E.C., etc
Free New 133 pg B & 1 lens & Optics Catalog.
BURKE & JAMES, INC
3?l S >A/abash Chicaqo 4 . Illinoi:
Seeing the Use of Numbers lOfs EYE-
GATE col, manual, set (10) 25; indiv
$4. Third of a series of filmstrip sets
on number skills. Pri
For more information circle
No. 1.50 on return postal card.
RELIGION AND ETHICS
The Way of Nonviolence mp FELREC
14min b&w $35 r$2.50. Andre Trocme
draws upon his experiences in East
Germany and Algeria to counter the
charge that nonviolence is "Christian
but impractical." JH-A
For more information circle
No, 151 on return postal card.
What You Ought To Want mp METH-
ODIST 14min r $5. Bishop G. Bromley
Oxnam discusses ways in which his-
For more information circle
No. 152 on return postal card.
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipment, Stereo, Hi-Fi audio,
school sound systems, training kits, elec-
tronic ports.Wrile for value-pocked Catalog.
ALLIED RADIO
100 N. Western Ave., Chicogo SO, III.
Valerie Pictures
"FOUR LITTLE NAVAJOS"
Navajo children walk with
beauty in Monument Valley
PRIMARY — INTERMEDIATE
18min. color $110
P.O. Box 31 14 Cleveland 17, O.
i^ummertiine . . .
when your films
are out of circulation
is the best time for you to have
us remove scratches, correct
brittleness, repair sprocket holes,
remake dried-out splices.
Then, thoroughly reconditioned,
your prints will be ready for hard use
again in the fall.
Of course, before proceeding
we tell you the cost . . . SEND
US YOUR PRINTS NOW.
EERLESS
FILM PROCESSING CORPORATION
165 W£ST 46th STREET, NEW YORK 36, NEW YORK
959 SEWARD STREET, HOLLYWOOD 38, CALIF.
KiiucATioNAL Screen and Audiovisual Guide — May, 1960
251
tory, experience and faith help youth
make the right choices. SH C
For more Information circle
No. 1.5;^ on return postal card.
SCIENCE: Biology & Physiology
The Months Before Birth (series) 8mp
INDIANA-NET ea 29min b&w &
$125. Titles: The Physiology of Re-
production; The Beginnings of Preg-
The SCIENCE
of SOUND
For Senior High and College Classes
Bell Telephone Laboratory scientists demon-
strofo frequency, pitch, intensity, echo, rever-
beration, distortion, fundomentals, overtones,
Doppler and other effects on a 1 2" LP re-
cording, with complete text
FPX6136 High School Edition 2 sides $5.95
Similar demonstrations in greater depth, includ-
ing also vibration, resonance, noise measure-
ment, masking, filtering, subiective tones, dis-
sonance and consonance, music scales, vibrato
and tremolo ore included in the recording.
with complete text
FPX6007 College Edition 4 sides $11.90
We can send and bill you at our school dis-
count. Send for our free catalog of hundreds
of instructional recordings.
mnMmMVM^WMM
117 West 4ith St., New York 3i, N. Y.
S fOR A LIFETIME . . . GUARANTEED FOR A =
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nancy; The First Visit to the Doctor:
Nutrition and Dental Care in Preg-
nancy; The Middle Months of Preg-
nancy; The Birth of the Baby; The
Weeks After Birth. SH C A
For more information circle
No. 1.M on return postal card.
Animal Town of the Prairie mp EBF
lOmin col $120 b&w $60. Prairie Dogs
and their neighbors. El-A
For more Information circle
No. 1.55 on return postal card.
Animals 6fs CREATIVE col set $36.
Discussion base for study of mam-
mals, reptiles, amphibians, sea ani-
mals, reptiles, birds, insects. Live
photography. Int.
For more Information circle
No. 156 on return postal card.
Animals of Prehistoric America mp MH
15 min col $170 b&w $85. Children
find fossil, paleontologist explains it.
Elem.
For
No.
more information circle
157 on return postal card.
Battle of the Bugs mp MIDDLEHAM
11mm col $110. War against aphids in
a rose garden as waged by Ladybug,
Parasitic Wasp, Syrphid Fly and
Green Lace-wing. Photomacrography
in color. JH SH C
For more Information circle
No. 1.58 on return postal card.
Biology I 6sfs WEDBERG b&w LP $30.
Titles: Digestion; Respiration and
Blood Circulation; Food and Health;
Carbohydrates; Fats and Proteins;
Vitamins and Minerals. Recorded
with DuKane discussional controls.
JH SH
For more information circle
No. 159 on return postal card.
Biology I 6sfs WEDBERG b&w LP $30.
Titles: Digestion; Respiration and
N
■ tjijm' ]
bOw
PRODUCTIONS. Nc
VALHALLA, NEVI/ YORK
WE SPEAK THROUGH MUSIC
a series of 3-12" LP Albums and Song
Book for use in Speech Classes in the
Primary Grades
64 songs emphasizing 25 hard-lo-speak
consonant sounds and 2 of the most diffi-
cult vowel sounds. Album, Side and Bond
number ore listed after each song in the
Book for ease in using records with the
Book. Word study listed with each song.
Set of 3 Albums and Book . . . $20.00
Single Album with Book 7.95
Single Copy of Book ea. 1.25
10 or more Books ea. 1.00
Blood Circulation; Food and Health
Carbohydrates; Fats and Protein
Vitamins and Minerals. Record (
with DuKane discussional control
JH SH
For more information circle
No. 160 on return postal card.
Biology II 6sfs WEDBERG b&w Li
(Discussional Control) set $30. Titles;
The Frog: Fertilization and Embryo:
. . . Growth and Metamorphosis:
Hydra; Protozoa; Digestion in Mam-
mals; Digestive Adaptation in Mam-
mals I pig, dog, cat, cow, horse). JH
For more information circle
No. Ktl on return postal card.
Birds and Their Songs 4sfs EYEGATE
col two 12" LP. Set (4 fs 2 rec) $29
Titles: Larger Birds of Woods and
Gardens; Smaller . . . ; Birds of Open
Fields and Meadows; Birds of Rivers,
Marshes and Seashores. Int JH A
For more Information circle
No. 1R2 on return postal card.
Ecology (series) 3mp MH col Titles;
The Changing Forest (19min $210);
The Spruce Dog (23min $250); World
in a Marsh (22min $250). NFBC pro-
duction. SH C
For more information circle
No. lt):i on return postal card.
The Great Polar Whale mp AV-ED 10-
min col $100. The importance of the
whale to Eskimo life. El-A
For more information circle
No. I<i4 on return postal card.
Life Among the Penguins mp BRAN-
DON 20min b&w $110 r$7.50. Life
cycle of the Antarctic Imperial pen-
guin. JH
For more information circle
No. I(i.5 on return postal card.
The North American Buffalo fs STAN-
BOW col $5. Habits, growth, historic
role, domain, conservation in park
lands. NBC production El-JH
For more information circle
No. Iti6 on return postal card.
I
Partnerships Among Plants and A:
mals mp CORONET llmin col $110
b&w $60. Explores the concept of
adaptation through interdependence;
examples include "partnerships" be-
tween termites and protozoa, ants and
aphids, hermit crab and bryozoa, al-
gae and fungi in lichen, tick bird
caraboas, red clover and nitrogen-
fixing bacteria. Int
For more information circle
No. 167 on return postal card.
The Whooping Crane fs STANBOW col
$5. Live photography and paintings
of past flocks; stern measures to pre-
vent extinction of rare species. Evalu-
ated ESAVG 12/59. NFBC produc-
tion. El-A
For more information circle
No. 1(>8 on return postal card.
252
Educational Screen and Audiovisual Guide — May, 1960
SCIENCE: General
;>>> Scientist (series) 5fs LONG col
a $23.50 indiv $5. Child cartoon
iliaracters, captioned. Titles: Bob
Builds a Telescope; Bob's Rocket;
Bob Visits the Moon; Bob's Micro-
s<ope; Bob Visits an Atom. El (3-5)
For more information circle
No. 169 on return postal card.
lectricity: How to Make a Circuit mp
BF llmin col $120 b&w $60. Three
: imary grade students set up a
legraph between their house and a
ee house in the yard. Emphasizes
<es and principles of the dry cell.
11 Elem
For more information circle
No, 170 on return postal card.
I lie Ever-Changing Earth 6fs SVE col
it $32.40 indiv $6. Titles: Work of
Kunnlng Water; Work of Wind; Work
of Ground Water; Work of the Sea;
Work of Snow and Ice; Work of
Internal Forces. Text, vocabulary and
luestion frames. Captions. Int JH
For more information circle
No. 171 on return postal card.
rhe Inquisitive Giant mp CONTEM-
PORARY 28min b&w $125 r$7.50. The
workings of the giant radio telescope
at Jodrell Bank, England, on basis of
analysis of radio waves from outer
space. SH C
For more information clreie
No. 173 on return postal card.
"FIBCRBILT" CASES
"THEY LAST INDEFINITELY"
Equipped with steel corners, steel card
holder and heavy web straps.
Only original Fiberbilt Cases bear this
Trade Mark
Your Assurance
of "Finest Qualify"
For 16nim Film —
400' to 2000' Keels
Sold by All Leading Dealers
Journey Into Spring mp CONTEMPO-
RARY 30min col $250 r$10. Animal,
pond and plant life on the English
countryside at springtime. JH
For more information circle
No. 173 on return postal card.
Life Long Ago 6fs SVE col set $32.40
indiv $6. Titles: Up Through the Coal
Age; When Reptiles Ruled the Earth;
Mammals Inherit the World; How We
Know about Life Long Ago: Hunting
Fossils; Stories that Fossils Tell. Cor-
relate with Row-Peterson Basic Sci-
ence readers. Int JH
For more information circle
No. 174 on return postal card.
Nature Stories for Primary Science 6fs
LONG col. Titles: Annie the Ant;
Sammy Squirrel; Lano the Fish;
Betty Butterfly; Freddie Frog; Chippy
Chipmunk. Pri.
For more information circle
No. 175 on return postal card.
The Onion mp IFB llmln b&w $50
r$2.50. Life cycle shown in time lapse
WLiNG Pictures
SCIENCE FILMS
(IN COLOR)
For Elementary Through
High School Grades
— SALE ONLY —
Write for List of New Releases
and Study Guides and Previews
10S6 So. Robertson Blvd., Loi Angeles 35, Calif.
Entirely Automatic
NO DARK ROOM...NO TRAYS...
Simply spell out your copy on the
dial and your HEADLINER will
deliver a smudge-proof, micro-sharp
print in any style or size ... as
large as 84 pt. Use it for
signs, tags, or paste-up layouts
for printing and duplicating. Makes
■^'ints on paper or film,
Requires no
training.
Your office
girl can
operate it.
TypeMasters are
instantly changeable
and never wear out.
HEADINGS
DISPLAYS
VISUALS
CHARTS
CUTTING COSTS IS OUR BUSINESS
Headlines in this Ad were photo
composed on the HEADLINER. .
Text by VARITYPER.
Educational Screen and Audiovisual Guide — May, 1960
VARITYPER CORPORATION Depf. H-52
720 Frelinghuysen Ave., Newark 12, N.J.
Please send HEADLINER Book H
NAME.
COMPANY.
ADDRESS.
CITY ZONE... ST ATE •»
253
and microphotography. BIS produc-
tion. JH SH C A
For more Information circle
No. 176 on return postal card.
The Story of Hurricanes mp PATHE
6min b&w $30. The big winds, where
Just Released . . .
THE SOVIET UNION:
An Introduction
Color
1 8 Minutes
Educational Supervision:
ANATOLE G. MAZOUR, Ph.D.
Professor of History, Stanford University
Using unstaged scenes by
American photographers, this
film sketches the geography
and history of the massive
northland of Eurasia.
Ideal for sixth grade,
junior high and senior high.
A companion filnn to:
IRON CURTAIN LANDS
— A profile of current
European
Communist Society —
tor preview to purchase information write:
Grover-Jennings Productions, Inc.
P.O. Box 303 Monterey, California
they come from, how they arise, how
their courses are charted, how ad-
vance warning minimizes damage.
El JH SH
For more Information circle
No. 177 on return postal card.
SCIENCE: Physics & Chemistry
Chemistry Film Set 18mp CORONET
col b&w steel cabinet incl when set
is bought. Titles: Introduction to
Chemistry; Using the Laboratory;
Laws of Conservation of Energy and
Matter; Laws of Gases; Oxygen;
Hydrogen; Properties of Water;
Water for the Community; Acids,
Bases and Salts; Ionization; Solutions;
The Halogen's; Nitrogen and Am-
monia; Nitric Acid and the Nitrogen
Cycle; Carbon and its Compounds;
The Colloidal State; Metals and Non-
Metals; Sulfur and its Compounds.
SH
For more Information circle
No. 178 on return postal card.
SOCIAL STUDIES: Economics
Little Town— U.S.A. 9fs EYEGATE col
set with manual $25 indiv $4. Home
life of a small community. Designed
to parallel Big City— U.S.A. from
same source. El JH
For more Information circle
No. 179 on return postal card.
AND STUDY SKILLS
Children's School Stories 5sfs CATHE-
DRAL col 15min rec. Series (5) $33.75;
indiv fs $5 rec $2.50. Titles: Raggedy
Elf; The Little Cloud; Little Star That
Got Lost; The Mighty Hunters; How
the Birds Got Their Color. Pri
For more Information circle
No. 180 on return postal card.
How To Conduct a Meeting Using Par-
liamentary Procednres fs BASIC col
$6. Informative guide for chairii
and parliamentarians; good diagran,
sketches. Evaluated ESAVG 1/60, p3
For more Information circle
No. 181 on return postal card.
Language in Action (series) 13mp D>
DIANA NET ea 30min b&w @ $12
Dr. S. Hayakawa. Titles: Talking Oui
selves Into Trouble; Maps and Terr,
tories; What is Language? etc. SH C .
For more information circle
No. IH'i on return postal card.
Sentences: Simple, Compound, Complej
mp CORONET llmin col $110 b&>
$60. Animated and live-action scene
demonstrate sentence b u i 1 d i n t
through the use of dependent and ir
dependent classes. JH SH
For more information circle
No. 18:i on return postal card.
Stefan on Sunday mp EBF 14min cc
$150 b&w $75. Boy in Swedish villag
finds Sunday a break in his usuf
chores and goes to church with hi
family. Pri Elem
For more information circle
No. 184 on return postal card.
Use Your Library fs SVE 81fr b&w $«
Designed for use without manual. JH
TT
For more information circle
No. 185 on return postal eard.
NEW PUBLICATIONS
Army Films for Public Use 1959-60
146pp free. Apply direct: Fifth U.£
Army, Central Film and Equipmen
Exchange, Fort Sheridan, 111., or you
nearest Army Regional Exchange.
For more information circle
No. 186 on return postal card.
The KEYSTONE Standard Overhead Projector
is available for purchase uruler the
National Defense
Education Act
Write tor i
KEYSTONE
urther
VIEW
The Keystone Standard Overhead Projector is de-
signed for the projeaion of Standard (314" x A") Lan-
tern Slides, Polaroid Slides, and Handmade Lantern
Slides or, with appropriate accessories Tachistoslides
(4" X 7"), 2" or 214" Slides, Strip Film, and Micro-
scopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
pr » giene. Physiography, and Elementary Science.
.Jm In the Mathematics Category in teaching Number-
i^^k Combinations and Fraction-Combinations tachistoscopi-
^^^ cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
information or a Demonstration by our Local Representative.
CO., Meadville, Pa. Since 1892, Producers of Superior Visual Aids.
Audiovisual Equipment Catalog No. 29'
stresses education applications o
highpowered slide projectors and
changers, automatic sequence devices
etc. Free. GENARCO.
For more Information circle
No. 187 on return postal card.
Australia, Equator to Antarctic Catalof
of more than 200 films for rental anc
sale. 24p free. AUSTRALIAN.
For more information circle
No. 188 on return postal card.
Automated Teaching Bulletin. Quartet't
ly. 48pp. Dec. '59 issue contains sever
«■
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
i
Radio-::;.:-,:- MAT
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"1
TALK lr*« rM>r \C«ffM
-.» r«.r ^-cklf
TVrfWRITTfN HfSSAOES
RADIO-MAT SLIDES
WHIIt AHMt.MUH
ACCtM ■© IWtlllTUIl
•
IHt SlillOHtRTOMIIESOfEH \
Regular size 3V4x4 or the
Sold by Audio - Viiual,
SuddIy Dealers. For FREE
RADIO-MAT SLIDE (
231 Ooliridgo Blvd., Da
New Duplex 2x2.
Photo & Theatre
SAMPLE write—
O., Dept. V,
jrtona B«ach, Flo.
254
Educational Screen and Audiovisual Guide — May, 1960
j feature articles and research notes.
I Free. RHEEM-CAL.
For more inrormatlon clrele
No. 189 on retarn postal c«rd.
( atalog of Classroom Films. Here's
proof that a film catalog can make
fascinating, delightful reading. In
treatment, layout, and every other
way a gem. (The films are good, too) .
12p. Free. C-W.
For more Information circle
No. 190 on return postal card.
( i>Ior Slide Catalog I960 includes 50
new color map slides (physical,
■olitical, climate, population density,
dr routes). Free for stamped self-
iddressed envelop. WALTSTERL.
For more Information circle
No. 191 on retnrn postal card.
( (ists and Efficiency of tlie Language
Laboratory and other pamphlets and
reprints: Language Teaching Comes
i)f Age; The High School Language
Laboratory. MRI
For more information circle
No. 192 on return postal card.
( iistom Window treatments. Horizontal
and vertical Venetian blinds, with
.special section on audiovisual and sky-
light situations. 24pp free HUNT-
DOUG
For more Information circle
No. 193 on retarn postal card.
Direct Wire TV Camera, a revolution
m closed circuit television made pos-
sible by Sylvania's mass production
capabilities. Brochure. Free ARGUS
For more Information circle
No. IfM on return postal card.
Educational AM and FM Radio, and
Educational Television Stations, by
State and City. Mimeo. Jan. 1960, 18pp,
free. USOE.
Write DIRECT for ALL USOE
material to U.S. Dept. of Health,
Education & Welfare, Office of Educa-
tion, Washington 25, D.C. (Not to
this magazine). This applies to all
government publications, including
those obtained from the Supt. of
Documents, Library of Congress, etc.
Educational Tape Recordings for the
Classroom. 1200 titles, 23pp, 50 cents.
recommended by MMM. MAGDUP.
Write direct.
Film Programmes for the Young. Mass
communication Report No. 28. 30pp
75^. UNESCO.
Write direct.
SCIENCE FILMSTRIPS
SINCE 1931 SINCE 1931
MADE BY TEACHERS FOR TEACHERS
BIOLOGY ATOMIC ENERGY
PHYSICS GENERAL SCIENCE
CHEMISTRY MICROBIOLOGY
BIKE SAFETY BUS SAFETY
Science ftlmstrips available
under NDEA — Title III.
VISUAL SCIENCES
Box 599E
Suffern, New York
Films Sales Catalog 1960 including list
of rental libraries. 40pp free IFB
For more Information circle
No. 197 on retarn postal card.
Films on Health, Physical Education,
Sports. 1960-62 catalog 64pp free.
Write direct: UNILL.
For more Information circle
No. 198 on return postal card.
Films 1960-61 Available for rental and
purchase in the United States. "An
NFBC film for everyone under the
sun." 46pp free. NFBC
For more Information circle
No. 199 on return postal card.
Final Examinations in the Russian Ten-
Year School in Physics, Chemistry,
Algebra, Geometry. 23pp Free. SCIMT
For more Information circle
No. 300 on retarn postal card.
Hi-Fi Components and Tape Recorders
1960 Color brochure with interesting
technical detail. NAPHILIPS.
For more Information circle
No. 201 on return postal card.
How To Hold a Meeting or Lecture with
Slides, Charts and A-V Material by
Emile Holman, M.D., booklet, free.
EDNALITE.
For more information circle
No. 202 on return postal card.
Alaska's
Modern Agriculture
Mops show Alaska's location and
regions of vorying climates. Historic
scenes taken 25 years ago show how
farming developed. World War II
and Statehood have brought a
new boom to Alaska, increasing the
need for agriculture. Today, modern
farming methods are replacing hand
methods as the people adapt
themselves to this challenging land.
The film depicts the conservation and
development of resources; recreotion,
transportation, education,
interdependence of the people,
opportunities for new settlers.
15 Min. Color $150. Rent $7.50; B&W $85. Rent $5
Order your print today!
Write for free catalog.
BAILEY FILMS, INC.
450» OE LONGPRE AVE. HOLLYWOOD 28, CALIF.
Keystone General Price List No. 59
Illustrated 12pp free KEYSTONE
VIEW
For more Information elrde
No. 203 on retnrn postal eard.
Language Laboratories and Modern
Techniques of Teaching Foreign Lan-
guages. 21 articles, bibliography of
texts and materials. $2 postpaid.
EFLA.
Write direct
LANGUAGE LABS
ECONOMICAL ADD-A-
UNIT STORAGE FOR
YOUR VALUABLE TAPE
LIBRARY MODELS FOR
5 ", 7 " & 10y2 " REELS
ALSO AVAILABLE IN
DOUBLE DOOR UNITS
WITH LOCK.
WRITE FOR FREE BROCHURE
& PRICES ON COMPLETE LINE
OF CABINETS FOR RECORDS,
TAPES, FILMS & FILMSTRIPS
WALLACH & ASSOCIATES INC.
1532 HILICREST RD. • CLEVELAND 18. OHI<
Educational Screen and Audiovisual Guide — May, 1960
255
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ADMINISTERING AUDIO-VISUAL SERV-
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administrative, supervisory, and tech-
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Company, 60-5th Ave., New York 11,
N. Y. $6.95.
THE AUDIO - VISUAL EQUIPMENT
MANUAL. By James D. Finn. Published
under the general editorship of Edgcn*
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Henry Holt and Co., 383 Madison
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AUDIO - VISUAL MATERIALS: THEIR
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AUDIO-VISUAL METHODS IN TEACH-
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EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Diffor.
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
piled and Edited by Walter A. Wittich,
Ph.D., and Gertie Hanson Hoisted,
M. A. Fifth Annual Edition. 1959.
Educators Progress Service, Dept.
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EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
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STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study In
Photoplay Appreciation. By William
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trated. Educational & Recreational
Guides, inc., 10 Brainerd Rood, Sum-
mit, New Jersey. $2.95 on approval.
Mackin Visual Education Blinds 6pp
free brochure on "built-in" light
control for classroom, skylights.
MACKIN.
For more Information circle
No. 204 on return postal card.
Maps, Globes, Charts, Atlases, Models.
1960 catalog. 72pp free DENOYER.
For more Information circle
No. 305 on return postal card.
Matter, Energy and Change a book of
experiments divided into K-3 and 4-6
grade level 52pp. When ordered direct
from Manufacturing Chemists Associ-
ation, 1825 Conn Ave. NW, Washing-
ton 9, D.C. 50 cents, 4 or more @ 40^.
First edition was distributed free
through channels at industry expense.
Write direct.
Visual
DIE-CUT
CONSTRUCTION PAPER
ALPHABETS
letters
2, 3 &4 INCH SIZES • 10 COLORS
A quolity product by the makers of STIK-A-LETTER
Write for fRBE samples & lileralure
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IF we SUBSTITUTE in a football;
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'mCf:
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Basic ALGEBRA /
TOP SEVEN in demand are basic
subject sets ... 5 are black and wtiite '
all are captioned ... all recommended
for purchase under Title Ml, NDEA.
Basic ALGEBRA Grades 8-9. Photos of familiar
objects and situations. Diagrams simplify alge-
braic concepts, uses, and relate with arithmetic.
— 555 S,Set of 7, boxed, avg. 50 frames ea. $20.45
FRACTIONS Gr. 4-5. Pictures clarify concepts.
— 535 S.Set of 8, boxed, avg. 43 frames ea. $23.40
SCIENCE (or Beginners Gr. 3-4. In COLOR.
_ 425 S.Set of 6, boxed, avg. 38 frames ea. $27.00
Basic WEATHER Gr. 6-9. Fine photos, diagrams.
_ 426 S.Set of 4. boxed, avg. 56 frames ea. $11.70
EARTH and UNIVERSE Gr. 6-9. Drawings, photos.
_ 487-S,Set of 7. boxed, avg. 51 frames ea. $21.50
Plane GEOMETRY Gr. 9-10. Photos, drawings.
_ 541 S.Set of 12, boxed, avg. 49 frames ea. $35.10
Primary SCIENCE— Group I Gr. 1-2. In COLOR.
_ 424 SA.Set of 6, boxed, avg. 25 frames, ea. $24.30
Orders Shipped Same Day Received • Catalog on Request
SOCIETY FOR VISUAL EDUCATION, INC.
1 - o Divir^iv Pkwy .Dept. 860. Chrtagu I 1. Hi.
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THIOKBH rteiECTID PICTIItl
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Movies About Oil. Catalog of over 15(
films. AMPET.
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NDEA Catalog of science charts, models
realia, slides, maps, globes, etc. 16pi
tree DENOYER
For more information circle
No. 307 on return postal card.
Tile New Educational Media Progran
authorized by Title VII, NDEA. 6pf
and mimeo materials. USOE.
Write direct.
Tlie New World of Television Teaching
8pp free GPL
For more Information circle
No. 208 on return postal card.
NAVA's 1960 Audio-Visual Equipment
Directory gives detailed specification;
on more than 700 models of AV
equipment of all kinds, more than 60(
illustrations, 250 pages. New features
in this 6th edition: language lat
resources, teaching machines, class-
room TV, transparency making equip-
ment and materials. $4.75 (and verj
well worth it!), $4.25 cash with order:
$3.75 in lots of 10 or more. NAVA.
Write direct.
Operational Characteristics of Rear Pro-
jection. Reprint from Journal of the
SMPHE. 4pp free. POLACOAT.
For more information circle
No. '300 on return postal card.
Perfect Answer to Classroom Light
Control Problems. Free brochure on
special educational model Flexalum
blinds. HUNTDOUG
For more information circle
No. 310 on return postal card.
Pocket Guide to Free Films. 32pp free.
MODERN.
For more information circle
No. 211 on return postal card.
ECA Electronic Aids to Education. 8pp.
Free. RCA
For more information circle
No. 212 on return postal card.
The RCA Preceptor Language Labora-
tory 8pp free. Describes teacher's
console with recorder, monitor, se-
lector switches and accessories; am-
plifiers, control panel; student bootha
either individual or modular, RCA
For more information circle
No. 213 on return postal card.
Schneider Lenses catalog containing!;
much interesting technical data on
various types of lenses and their
uses in photography. 26pp 25<' BURBR
Write direct.
So You're Thinking of a Language
Laboratory 12pp free. INSTRUCTO-
MATIC.
For more information circle
No. 214 on return postal card.
256
Educational Screen and Audiovisual Guide — May, 1960
Trade News
Entertainment Film Upsurge
The entertainment film business is
xperiencing a substantial upsurge,"
ccording to Paul Foght, president of
deal Pictures and chairman of the
■JAVA committee in charge of arrange-
nents for a national conference on "The
Dollars and Sense of the Entertainment
I'ilm Business." This meeting, to which
ill interested in this phase of the 16mm
ield are invited, will be held on August
•4, at the lakefront Moraine Hotel near
Chicago, just prior to the big NAVA
ummer meeting.
The pi'ogram, according to NAVA,
s intended to "bring together all enter-
ainment film people with the objective
)f really studying ways of improving
he business of each businessman at-
ending." Hotel reservations go direct
,0 the Moraine Hotel, Highland Park,
11., with notice of intention to attend,
juestions and program suggestions to
aul Foght, Ideal Pictures, 58 E. South
Water Street, Chicago 1, 111.
Bi-Iingual Paperbacks
Bantam Books has just issued its first
dual-language paperbacks — two collec-
tions of short stores with corresponding
text on facing pages. Voltaire, Balzac,
Maupassant, Gide, Ayme and Camus
are represented in the French-English
book, and there is a similarly impressive
galaxy in the Spanish-English. This de-
velopment may not cheer the traditional
grammar-book foreign language teacher,
but it may well serve the second stage
of instruction via the aural-oral ap-
proach of the modern language lab.
8mm Sound-on-Film
Castle Films announces the availabil-
ity of 25 subjects to play on the new
8mm sound-on-film projectors (Fair-
child, Eastman, Agfa). All new fall
releases will come out in 8mm as well
as 16mm sound versions. United Artists
Associated, Inc., are also turning out
their new releases for the home and
non-theatrical market in 8mm sound-
on-film versions.
New Films for Old
Coronet Films has new versions of
three of its films, keeping right up with
the front page changes of history
(Alaska. Hawaii, The 50-star Flag). A
$110 color film can be exchanged for
its new version for $60 if owned less
than one year and for $75 if owned
longer. Proportionate rates apply on
exchanges of b&w for color, etc.
Field Trips and Other Prizes
A trip for two to Gay Paree is the
prize offered by Viewlex to the teacher
who writes the best essay or report on
"How Audiovisual Aids Make Teaching
and Learning Easier" — and an extra
bonus of $250 expense money if the
essay includes the serial number of
the Viewlex projector used by the
winner. In addition, an all-expense-paid
trip to next year's DA VI convention at
Miami Beach goes to the AV director
of the winner's school and six Viewlex
projectors will be presented to the
winner's school district. Second prize is
a $100 savings bond and three projectors
to the runner-up's school district. Fifty
"Honorable Mention" prizes are a year's
membership dues in DA VI. Contest ends
May 15, 1960.
CBS Headliners to
16mm Carousel
A dozen of the top documentary pro-
grams telecast over CBS during recent
months have been turned over to
Carousel Films, Inc., for 16mm distribu-
tion. Included are nine from the award-
winning "Conquest" series, two from
"CBS Reports" and one from "20th
Century." The Bell & Howell Company
was among the sponsors of these
thought-compelling programs. Among
the titles: "Biography of a Missile," "The
Population Explosion," "Secrets of a
Volcano," "The Fallout Atom," "Life
Before Birth," and "Reaching for the
Moon."
Signing over UBS network films for
16inm (listrihution: from left, David
Dash, president. Carousel Films, Inc.;
Sam Cook Digges, administrative vice
president, CBS Films, Inc.; Murray Ben-
son, direetor of lirensing, CBS Films.
NAVA Directory the "Mostest"
"Fustest wit' the mostest" is NAVA's
new (6th edition) Audio-Visual Equip-
ment Directory. It's bigger than ever
(over 250 pages, 600 pictures, 700
models).
Aside from serving as an indispen-
sable, constant-use reference tool for
anyone concerned with the audiovisual
field, this ever-growing book mirrors
most impressively a fantastically chang-
ing and expanding AV world. In simple
arithmetic there are 136 firms listed
who were not in the 1959 edition — and
88 names missing from the lists of a
year ago. The major change however
is qualitative, as seen in the new
sections on language laboratories, teach-
ing machines, production materials for
overhead transparencies, classroom re-
ceivers of many kinds. (For details on
how to order, see "New Publications,"
Page 2,56.
A.A.A.A. Policeman
A.A.A.A. (American Association of
Advertising Agencies) is sending its
member agencies 5,000 folders telling
"How You, As An Individual, Can Help
Reduce Objectionable Advertising in
TV, Radio and Print." It has set up an
opinion interchange which, through a
board committee, evaluates and for-
wards criticisms to the 3d agency re-
sponsible. The source of the complaint
is held confidential.
Matters held to be seriously objection-
able to the public include: (a) mislead-
ing exaggerations; (b) deceptive visual
"trickery"; (c) bad taste; (d) sugges-
tiveness; (e) statements offensive to
public decency; (f) ridiculous claims;
(g) "weasel"' wording; (h) statements
falsely disparaging other products or
other advertising.
While the audiovisual industry has,
fortunately, been largely free of the
sins now coming home to roost on some
of the other communication media, this
magazine, in its own small way, has
served as a critical opinion exchange
from time to time, bringing to the at-
tention of our advertisers any lapses
from A.A.A.A.-type canons complained
of in confidence by our readers. This
service has invariably been appreciated
by the manufacturer or producer in-
volved— as well as by his critics.
Bigger Crown
"Crown International," tape recorder
division of International Radio and
Electronics Corp., and "International
Radio," its broadcast equipment di-
vision, are expanding into a new 24,000
square foot addition to the Elkhart,
Indiana, factory.
Nord Acquires TUC
Nord Photocopy and Business Equip-
ment Corp. announces the acquisition
of Television Utilities Corp. of Corona,
N. Y., manufacturers of electronic moni-
toring and control equipment, including
a closed-circuit TV assembly.
17th Tecnifax Workshop
Practical instruction in the techniques
of visual communication was again
offered at the Holyoke plant of Tecni-
fax April 19-21. Opening and closing
sessions were held in the 1400-seat
Municipal Auditorium; the balance of
the work done in 15 classrooms at the
plant. Incidentally, the presentation
folder announcing the seminar is one
of the finest of its kind, and the course
organization exemplary.
FASL Now Copp-Clark
The filmstrip, filmstrip and slide
product of Film and Slide Laboratories,
is now distributed through the Copp-
Clark Publishing Co.; Ltd., 517 Welling-
ton St. West Toronto 28, Ont., Canada.
The well-known Hymnslip line of short
color strips giving the words of many
favorite hymns against attractive
pictorial background is now supple-
mented by a similar series of 30 poem-
slips and four long filmstrips ranging
from "One, Two, Button My Shoe" to
"The Village Blacksmith," graded
kindergarten through junior high.
Youth Films Pre-tested
Film producers aiming at a specific
age-group audience often find out
whether they have hit — or missed — only
after the picture is finished. This is
particularly true of materials for use
with and by teenagers. Family Films
met the situation in their current series
Educational Screen and Audiovisual Guide — May, 1960
257
by bringing in youth groups as a col-
laborating audience from the first story
conference clear through the screening
of the workprint. The results have been
so successful in church youth showings
that a public school version is being
made on the basis of the same art work.
Magazine Projector?
The announcement of 8mm sound-on-
film (Fairchild's in our March issue,
Eastman in this) is already casting its
shadow on further developments. Hal
Roach, Sr., has said that Technicolor is
perfecting a double-8 magazine that
slips into a sound-on-film projector,
runs 45 minutes, is turned over to run
another 45 and then returned to its
source, requiring no rewinding.
According to Film Daily (March 23,
1960), "A checkup of his statements
threw a deep shadow of doubt over their
present accuracy, but did not dispel the
possibility of just such a mechanism
coming into the market sooner or later,
from one source or another. The
mechanism is in existence ..." It was
developed three years ago by major
company technicians working with
Motion Picture Research Council engi-
neers. Patent-wise, the mechanism is
fully protected. According to the film
industry it consists of a magazine
"shaped like a thin kidney bean" to
fit an especially-designed projection
head whose aperture is slotted to re-
ceive and travel a 16mm film which has
been printed as two 8mm films, com-
bined on 16mm stock.
The principle of the double-8 maga-
zine has long been applied in movie
Cameras, and multipe picture tracks is
older still: Edison had three parallel
rows before 1912, the second run in
reverse, without changing the position
of the reels.
People
J. Reynolds Carey has taken over the
post of marketing manager of consumer
products at Orr Industries and will
direct the sales of "Irish" tape and
related accessories. The position was
formerly held by Nat Welch who resign-
ed to start his own merchandising and
advertising business.
Mary Field, outstanding British
authority on films and TV for children,
is on a four-week tour of Canada under
auspices of the Canadian Film Institute.
During her stop at Toronto, on May 2,
she will participate in the formal
establishment of the Canadian Center
of Films for Children, an activity now
supported by more than 70 national and
regional organizations.
Dr. John Ivey, formerly executive
vice president of New York University,
has accepted the presidency of the
recently formed "Learning Resources
Institute," financed jointly by founda-
tion and industry funds. Among other
activities, the Institute will establish
at Princeton a research center to study
and test technological applications to
the learning process.
Arthur Florman, president of Florman
and Babb, travelled to the Hollywood
SMPTE convention the long way 'round,
making business stops en route at
Havana, London. Copenhagen, Amster-
dam, Paris, Berlin and Rome.
Directory of
Sources and Materials
Listed on Pages 245-256
AGFA, AGFA, Inc., 516 W. 34th St., New
York 1, N. Y.
AIREQUffT Mfg. Co., Inc.. 20 Jones St..
New Rochelle, N. Y.
ARGUS— Argus Cameras, Div. of Syl-
vania Electric Products. Inc., Ann
Arbor, Mich.
AUDIOTRONICS Corporation, 11057
Weddington St., North Hollywood,
Calif.
AV-ED— 7934 Santa Monica Blvd., Hol-
lywood 46, Calif.
AUSTRALIAN News and Information
Bureau, 630 Fifth Ave., Suite 414, New
York 20, N. Y.
BASIC Skill Films, 1355 Inverness
Drive, Pasadena 3, Calif.
BRANDON Films Inc., 200 W. 57th St.,
New York 19, N. Y.
BURBR— Burleigh Brooks, Inc., 10 W.
46th St., New York 36, N. Y.
CATHEDRAL Films Inc., 140 N. Holly-
wood Way, Burbank, Calif.
CFD — Classroom Film Distributors, Inc.,
201 N. Occidental Blvd., Angeles 26,
Calif.
CMC — Center for Mass Communication,
1125 Amsterdam Ave., New York 25.
N. Y.
COLLINS Radio Co., Broadcast Sales
Dept., Cedar Rapids, Iowa.
CONTEMPORARY Films, Inc., 267 W.
25th St., New York 1, N. Y.
CORONET Films, 65 E. South Water St.,
Chicago 1, 111.
CREATfVE PLASTICS Corp., Stony
Brook, Long Island, N. Y.
CULTHIST Cultural History Research,
Inc., Harrison 1, N. Y.
C-W— Churchill-Wexler Film Produc-
tions, 801 N. Seward St., Los Angeles
38, Calif.
DENOYER-Geppert Co., 5235 Ravens-
wood Ave., Chicago 40, 111.
HUNTER DOUGLAS Aluminum Divi-
sion of Bridgeport Brass Company.
405 Lexington Ave., New York 17,
N. Y.
DOWLING, Pat, Pictures, 1056 S. Rob-
ertson Blvd., Los Angeles 35, Calif.
DUKANE Corp., St. Charles, 111.
EASTMAN KODAK— See Local Dealer.
EBF — Encyclopaedia Britannica Films,
Inc., 1150 Wilmette Ave., Wilmette,
111.
EFLA — Educational Film Library Asso-
ciation, 250 W. 57th St., New York 19,
N. Y.
EXECUTONE, Inc., Special Education
Division, 415 Lexington Ave., New
York 17, N. Y.
EYEGATE House, Inc., 146-01 Archer
Ave., Jamaica 35, N. Y.
FA— Film Associates of California, 10521
Santa Monica Blvd., Los Angeles 25,
Calif.
FAIRCHILD Camera and Instrument
Corp.. Industrial Products Division, 5
Aerial Way, Syosset, Long Island,
N. Y.
FARM— Farm Film Foundation, 1731
Eye St., NW, Washington 6, D. C.
FELREC — Fellowship of Reconciliation,
Box 271, Nyack, N. Y.
FRIDDELL Manufacturing Co., Bay-
town, Texas.
GPL — General Precision Laboratory,
Inc., Pleasantville, N. Y.
HARWALD Company, The, 1245 Chicago
Ave., Evanston, 111.
IDEAL Pictures, 58 E. South Water S
Chicago 1, 111.
IFB — International Film Bureau, Inc., i
E. Jackson Blvd., Chicago 4, 111.
JOHNS-Manville Corporation, 22 :
40th St., New York 16, N. Y.
KEYSTONE VIEW Company, Me
ville. Pa.
LONG Filmslide Service, El Cerrit
Calif.
MACKIN Venetian Blind Co., Momenc
111.
MAINAG — Marine Department of Agr
culture, Attn. Publicity D i r e c t o
Augusta, Me.
METHODIST Publishing House, 201 St
Ave. S., Nashville 2, Tenn.
MH— McGraw-Hill Book Co., 330 V
42nd St., New York 36, N. Y.
MIDDLEHAM— Ken Middleham, P.(
Box 1065, Riverside, Calif.
MODERN Talking Picture Service, Inc
3 E. 54th St., New York 22, N. Y.
MRI — Magnetic Recording Industrie
126 Fifth Ave., New York 11, N. Y.
NAPHILIPS— North American Philip
Co., 230 Duffy Ave., Hicksville, L. 1
N. Y.
NAVA — National Audio- Visual Associ£
tion, Inc., Fairfax, Virginia
NFBC— National Film Board of Canad;
Canada House — Suite 819, 680 Fift
Ave.. New York 19, N. Y.
PATHE News, Inc., 245 W. 55th St
New York 19, N. Y.
POLACOAT, 9750 Conklin Road, Blu
Ash, Ohio.
PURDUE— The Audio-Visual Centei
Purdue University, Lafayette, Ind.
RCA Communications Products, Adver
tising Manager, Building 15-1, Cam
den, N. J.
RCA Educational Services, Camder
N. J.
REDFIELD— Robt. H. Redfield, Inc
1018 S. Wabash Ave., Chicago 5, 111
RHEEM-CAI^- Rheem-Califone Corpo
ration, 1020 N. LaBrea Ave., Holly
wood 38, Calif.
SCIMAT— Science Materials Center, 5i
Fourth Ave., New York 3, N. Y.
STAN BOW— Stanley Bowmar Co., Inc
12 Cleveland St., Valhalla, N. Y.
SVE — Society for Visual Education, Inc.
1345 W. Diversey Pkwy., Chicag<
14. 111.
TEXCO— The Texas Company, 135 E
42nd St., New York 17, N. Y.
UNESCO Publication Center, 801 Thirc
Ave., New York, N. Y.
UNILL — University of Illinois, Audio-
Visual Aids Service, Division o:
University Extension, Champaign, 111
UNIVERSFFY Loudspeakers, Inc., 80 S
Kensico Ave., White Plains, N. Y.
USDHEW— U. S. Department of Healthi
Education, and Welfare, Public Health
Service, Communicable D i s e a s <
Center. Box 185, Chamblee, Ga.
UWF— United World Films. 1445 Park.
Ave., New York 29, N. Y.
V-M Corporation, 4th and Park Sts..
Benton Harbor, Mich.
WALTSTERI^Walt Sterling, 224 Had--.
don Road, Woodmere, L. I., N. Y.
WEBCOR, Inc.. Audio Teaching Aids
Dept., 5610 W. Bloomingdale Ave..
Chicago 39, III.
WEDBERG and Associates, 4715 S
Normandie Ave., Los Angeles 37
Calif.
WOLLENSAK Optical Co., 320 E. 21st.
St.. Chicago 16, 111.
258
Educational Screen and Audiovisual Guide — May, 1960
r&ruv
JCATIONAL SCREEN AND
JUN 1 19
UDIOVISUAL
IDE
June, 1960
From "Mother Love"
— Carouial Films
The Camera Lucida— page 274
A and V Terminology— page 282
ADD + A + TRACK
BY
DRAMATIC NEW DEVELOPMENT IN TAPE RECORDERS!
• Unique advance for modern teaching and learning! •
Develops oral skills and promotes retention ! • Excellent for
language and speech students— speeds learning! • Helpful to
music students — helps improve technique! • Benefits teach-
ers— saves time and energy I
Exclusive V-M "Add-A-Track" is the big new feature in tape
recorders! Opportunities for powerfully effective teaching
methods are limitless! Record on one track, rewind the tape
and record again on another track while listening to the first
recording through the V-M recorder's own speakers or through
V-M/ "Add-A-Track" "tape-o-matic'®
4-Track Stereo-Play Tape Recorder —
Records and plays-back monophonically on
four tracks. Plays stereophonic tapes. High-
Fidelity Speaker System. Simple Push-But-
ton controls assure complete simplicity of
operation. Model 720 $225.00 List"
Model 166 — Auxiliary Amplirer-Speak-
er— for stereo playback S75.00 List*
'Slightly Higher West
another speaker system. Then play-back again and you hei
both recordings simultaneously! The student can rerecord h
voice or instrument, repeatedly, without affecting the first 0
master) track in any way. He can even play a duet with himsel
For budget-conscious administrators, here is the economic
way to begin a completely effective modern language labor
tory. Here, in one compact portable case, simplicity of open
tion is combined with practical versatility for the many ust
it will find in every school.
Ask for a thrilling demonstration of V-M "Add-A-Track
— an engineering advance that benefits both in the clas
room and at home. Investigate today!
V-M Corporation — Dept. ES
305 Territorial Road
Benton Harbor, Michigan
Please send me without obligation, your booklet giving
additional information on ^'Add-A-Track"
■the^^^
®
of ^^usic
®
V-M Corporation • Benton Harbor, Michigan • World Famous
FOR THE Finest in Tape Recorders. Phonographs and Record Chancers
^ith the Authors
William F. Kruse, an EdScreet^
iff member, aided in the audiovisual
ovisioning of the School Boards
eeting and served as coordinator of
e ten sessions which featured AV
iplications.
Dr. Gene Udell is director of the
idiovisual center at Temple Univer-
ty. His story brings up to date one of
e 'primitive' audiovisual tools.
E. W. Moy is director of the audio-
sual education department of the
haca, N. Y., public schools. He has
»en a lecturer in AV education at
haca College and for eight years has
^n chairman of the Ithaca Cooper-
ive Film Library.
Samuel Cohen is administrative as-
stant in the office of the superin-
ndent of schools, Union Free School
istrict No. 14, Hewlett, N. Y.
Milton Grassell, a member of the
AVI legislative committee, is with
le department of visual instruction,
jneral education division, Oregon
tate System of Higher Education.
EDUCATIONAL SCREEN AND
EDUCATIONAL SCREEN & AV6UIDE
EDITORIAL STAFF
.UL C. REED, Editor. JAMES R. CUMMINGS, Mail-
ing Editor. WILLIAM S. HOCKMAN, Editor for Ihs
ureh field. L. C. LARSON and CAROLYN GUSS,
lion for Film Evaluotioni. MAX U. BILDERSEE,
Itor for tha Audio Field. IRENE F. CYPHER, editor
• the Now Filmstript. PHILLIP LEWIS, Technical
Itar. WILLIAM F. KRUSE, Trade and Public Re-
liam, IRENE THORSON, Editorial Assistant.
BUSINESS STAFF
S. GILLETTE, Publisher. MARIE C. GREENE,
ILIIAM LEWIN, Associate Publishers. TH£A H.
>WDEN, Business Manager, OLIVE R. TRACY,
roilotion Monaaer, PATRICK A. PHILIPPI, Oreu-
Keil Promotion. WILMA WIDDICOMBE, Advw-
ilHQ Production Manager.
Advertising Repr«s«ntativ«s
IlLIAM LEWIN, 10 Brainerd Road, Summit, N. J.
(Creslview 3-3043)
IlLIAM F. KRUSE, 2000 Lincoln Park Wast BIdg.,
Cklcogo 14, III. (Bittersweet 8-S313)
EDITORIAL ADVISORY BOARD
MiS W. BROWN, School of Education, San Josa
State College, California
K5AR DALE, Head, Curriculum Division, Bureau of
Educational Research, Ohio State University,
Columbus
*0 DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
AtGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los Angelas
City Schools, Los Angeles, California
H. DURR, Supervisor, Bureau of Teaching Ma-
terials, State Board of Education, Richmond,
Virginia
lARLES F. HOBAN, Institute for Cooperative Re.
search. University of Pennsylvania, Philadelphia
AllY S. JONES, Executive Secretary, Educational
Film Library Association, New York City
EDGAR LANE, supervisor. Instructional Materials
Deportment, Board of Public Instruction, Dade
County, Florida
DEAN McCLUSKY, Professor of Education, Head
I of Audio-Visual Education, University Exten-
II sion. University of California at Los Angeles
lERlEY REID, U. S. Office of Education, National
Defense Education Act, Washington
lARlES F. SCHUllER, Director, Audio-Visual Can-
ter, MIchigon State College, East Lansing,
Michigan
(NEST TIEMANN, Director, Visual Instruction Bu-
reau, Associate Professor, Division of Exten.
lion. The University of Texas, Austin
ON WHITE, Executive Vice President, National
Audio-Visuol Assoclotlon, Foirfox, Vlrglnlo
AUDIOVISUAL
GUIDE
June, 1960 Volume 39, Number 6, Whole Number 386
EDITORIAL
270 Taxes Are Good!
ARTICLES
272 AV at School Boards Meeting Wm. F. Kruse
274 The Camera Lucida Gene Udell
277 Educational Film Abroad
278 School Operators' Club E. W. Moy
280 Visualizing 50 States E. Milton Grassell
282 Audio and Visual Terminology Samuel Cohen
285 American Film Festival
DEPARTMENTS AND FEATURES
263 With the Authors
266 News
268 Calendar
286 AV in the Church Field William S. Hockman
289 Film Evaluations L. C. Larson, Carolyn Guss
293 Audio Max U. Bildersee
295 Filmstrips Irene Cypher
298 Trade Directory for the AV Field
299 New Equipment and Materials
308 Helpful Books
309 Trade News
311 Directory of Sources
311 Index to Advertisers
ATIONAL
I ATION
o OF
MERICA
Feundad In 1933 by Nalson L. Gr««n«
BUSINESS & EDITORIAL ADDRESS: EDU-
CATIONAL SCREEN & AiroiO-VISUAL
GUIDE, 2000 Lincoln Park We»t Bldg.. Chi-
cago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm vol-
umes, write University Microfilms, Ann Ar-
bor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or
equivalent) : Domestic — $4 one year, $6.50 two
years, $8 three years. Canadian and Pan-
American — 50 cents extra per year. Other
foreign — $1 extra per year. Single copy — 45
cents. Special August Blue Book issue— $1.00.
CHANGE OF ADDRESS should be sent im-
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vI'su.^RfAV
EDUCATIONAL SCRZEN Sc AUDIO-VISUAL
GUIDE is published monthly by Educatlaiial
Screen, Inc. Publication office, LotUsrllla,
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ENTIRE ISSUE COPTRIOHT I960 BY
THE EDUCATIONAL SCREEN, INC.
Educational Screen and Audiovisual Guide — June, 1960
263
ALUMINUM
THAT >AAITHSTANDS
USE AND ABUSE
LEVOLOR aluminum slats are made from virgin alu-
minum and alloyed to insure mechanical strength
and maximum resistance against corrosion. It is
the finest aluminum slat for the school.
Information that insures the best installation po
sible is a service all levolor representatives will gi
you. They will submit a prospectus covering evej
detail of your Venetian Blind installation— help wii
the specifications and make a final inspection aft'
the blinds are installed. It is a service that gua
antees good specifications and good Venetian BlinC'
VENETIAN BLIND
AUDIO-VISUAL CONVENTIONAL SKYLIGHT
Levolor Lorentzen, Inc., 720 Monroe St., Hoboken, N. J.
264 Educational Screen and Audiovisual Guide — June, 19('
HE QUALITY OF LEADERSHIP
No. 4 in a series of messages to all concerned with better education
■ iperb Resources Mean Fine Films
ronet Films has at its command a wide range of resources — made
■.sible by its position as the world's largest producer of educational
'lion pictures. With these facilities at its disposal, Coronet can make
pccial contribution to classroom teaching films for all grade levels
J subject areas.
•riptwriting ataff — The largest group ever assembled anywhere
r the specific purpose of preparing scripts for educational films is
Intained by Coronet as a professional scriptwriting and research
iff. Special techniques — Coronet has complete facilities for the
II range of technical motion picture processes — animation. X-ray
lotography, cinemicrography, time lapse photography, telescopic
otion pictures — whenever the subject of a film requires special
chniqucs for greater clarity and accuracy. Overseas production —
oronet camera crews have worked in more than 60 countries to
oducc films on geography, world history and literature, science,
ireign languages, art. and music appreciation — as part of their
regular assignments. Studio and film /obornforj/ — Fully-equipped
motion picture and sound studios, and modern, professionally-staffed
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The depth and range of these unique resources enable Coronet to offer
the highest quality of leadership in the production of classroom films.
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THE
OUAL,n> :|
LEADERSMIR L
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CORONET I',
FILMS \:
CORONET FILMS
To illuminate all facets of learning
CORONET BUILDING CHICAGO 1. ILLINOIS
DUCATIONAL ScREEN Ai\D AUDIOVISUAL GuiDE — JUNE, 1960
265
News
people
organizations
events
One-Day Institute Slated
For Canada Film Board
An all-day film institute at the
headquarters of the National Film
Board of Canada in Ville St. Laurent,
a suburb of Montreal, will be held
Tuesday, June 21. It will be sponsored
by Canadian Library Association film
committee, the American Library As-
sociation audiovisual committee and
the ALA adult services division in co-
operation with the staff of the Na-
tional Film Board. Participants will
tour the building, and take part in case
studies of the production of a film
from its preliminary idea to its finish-
ed frames.
NAVA Announces Major
Feature of Convention
"Selling to Industry" will be the title
of a major presentation at the 20th
annual National Audio-Visual Con-
vention, August 6-9, in Chicago, ac-
cording to an announcement by W. G.
Kirtley, president of the National Au-
dio-Visual Convention. Participating
in the presentation will be Dr. Richard
B. Lewis, Tom Clemens and Jerry
Kemp, all of the A-V Center, San Jose
State College, San Jose, California.
Kirtley also announced that immedi-
ately following this portion of the con-
vention program, NAVA will make
first distribution of a new association
publication designed to acquaint in-
dustrial management with audiovisual
opportunities. This booklet is being
prepared by the NAVA Industry and
Business Council and the San Jose
State A-V Center.
More than 2,500 audiovisual people
are expected to attend tlie 1960
NAVA convention and exhibit. The ex-
hibition, already a record breaker, is
the largest single display of audiovis-
ual equipment and materials in the
world. The annual gathering attracts
business and professional people from
all audiovisual fields and from each of
the major AV markets: educational,
religious and industrial.
Illinois AV Association To
Reactivate Midvi^est Forum
Reactivation of the war-time Mid-
west Audiovisual Education Forum
was voted at the statewide meeting of
the Illinois Audiovisual Association at
Peoria, Illinois, April 7-9. Since neither
the Educational Film Library Associ-
ation nor the Association of Chief State
Audiovisual Officers plans to hold a
national meeting this year in conjunc-
tion with the commercial - religious -
agricultural - medical meetings and the
NAVA trade show in Chicago, the
lAVA will assume the responsibility
for arranging the customary education-
al phase of this all 'round national
meeting, it was reported.
Other state AV organizations in the
midwest are being invited to join as
co-sponsors of this program, a one-day
session on policy, theory and adminis-
tration. Suggested topics include auto-
Cover Scene
This little baby rhesus monkey
doesn't have a mother. Instead,
scientists at the Primate labora-
tory of the University of Wis-
consin have substituted a cloth-
covered board with a wooden
head and the monkey believes it
to be its real mother.
This CBS "Conquest" program
is now distributed on film by
Carousel Films, Inc.
mated teaching devices, airborne te
casting, videotape, 8mm sound projf
tors, exchange of NDEA experienct
and the Illinois Curriculum Qui'
soon to be published.
1
Closed circuit television is helping teach recruiters to interview prospective
employees of The Babcock & Wilcox Company, New York City, efficiently yet
swiftly. An actual interview is "piped" to a TV screen in another room, where
B&W's recruitment staff is assembled. The live interview provides a demonstra-
tion of proper and improper techniques and permits free exchange of com-
ments by the instructor and recruiter-students in the classroom.
Syracuse Offers Course
In Religious AV
The Chautauqua Center of Syi
cuse University will present a coui
on Audiovisual Communication 1
Religious Education at the universi
from July 25 to August 12, 1960.
will cover Basics of Communicatic
Psychological Factors in AV Commu
ication. Utilization Techniques, ai
Promotion of AV Materials in t
Church.
Instructor of the course will
William S. Hockman, director of Chr
tian education at the First Presbytt
ian Church, Glens Falls, N. Y., ai
editor of the "AV in the Church Fiel
department for Educational Sere-
and Aiidiovmial Guide.
Extension Association Heai'
Freedman and Orton
Max Freedman, Canadian - bo
newsman who now is Washington c(
respondent for the Manchester (En
land) Guardian was a headline spea
er at the National University Exte
sion Association annual meeting Api
23-27 at Chicago.
In addition to Freedman's talk, a
dresses at general sessions were giv
by: Dean Harlan Cleveland, Maxw
Graduate School, Syracuse Universit
Duane Orton, editor of Think at
educational consultant, Internatioi
Business Machines Corp.; and Pn
Barry Ulanov, jazz commentator ai
critic, now on the English faculty
Barnard College.
Highlight of the conference was c
servance of the 60th anniversary of t
(Continued on page 268)
266
Educational Screen and Audiovisual Guide-
HOWiCA
SERVES
EDUCATION
THnUGH
ELECTRONtCS
EASIEST TO THREAD, SIMPLEST
O OPERATE
most anybody can thread an RCA "Life-Tested"*
mm Projector in less than 30 seconds. Its exclusive
: iread-Easy film path is the simplest and most direct
the 16mm field. Even amateurs can screen every
ow with professional-like ease.
TA engineers continually search for new ways to make
2A projectors even longer-lasting and easier to operate.
new ideas are proved valuable, they become part of
A Projector design.
r example, the latest "Life-Tested" Projectors incor-
rate a nylon film pressure shoe which is kinder to film,
ieter operating and so durable that it probably will not
lUire replacing during the normal lifetime of the pro-
itor. New, too, is a one-piece, precision tooled inter-
Ettent cam and gear which replaces a 3-part assembly,
new claw design accommodates new or old film with
ual facility and reduces film handling noise to a hush.
Ike most changes, these are not readily visible, but are
contributing substantially to the smooth operation and
dependable performance you expect from RCA Projectors.
This is the important kind of design change, the kind
that keeps RCA Projectors always ahead in 16mm.
Competitive comparisons have sold thousands of RCA
Projectors. Make your own . . . you'll go RCA!
Your RCA Audio- Visual Dealer has full details
on RCA "Life-Tested" Projectors and other electronic
aids to education. Look for his number under "Motion
Picture Equipment and Supplies" in your Classified
Directory. He will be glad to come to your school
to give you a demonstration.
Tml<(i)®
RADIO CORPORATiOM
of AMERICA
AUDIO-VISUAL PKODUCTS • CAMDEN 2. N. J.
CATIONAL Screen and Audiovisual Guide — June, 1960
267
TM^pvi^^ continued
University of Chicago's University
College, cradle of higher adult educa-
tion in the United States. Emery T.
Filbey, vice president emeritus of tlie
University of Chicago and a former
dean of University College, spoke at
the anniversary luncheon April 26.
Prigge New A-V Supervisor
For Indiana Schools
William E. Wilson, Indiana state
superintendent of public instruction,
has announced the appointment of
William C. Prigge, Bloomington, as
audiovisual supervisor for the depart-
ment. He replaces Mrs. Altha Sulli-
van in that capacity in the state super-
intendent's office.
Prigge has been an instructor in
audiovisual education at Indiana Uni-
versity and taught graduate classes
William C. Prigge
in the field in Gary and Munster
prior to his appointment. He has fin-
ished all of his work towards his doc-
torate of education degree with the
exception of his dissertation. He ex-
pects to complete that by the end of
the summer.
Educational Testing Has
New Series on Science
The completion of a new series of
ten educational films. Horizons of Sci-
ence, designed both to develop a bet-
ter understanding of science and sci-
entists and to interest high school
students in science careers, has been
announced by Henry Chauncey, presi-
dent of Educational Testing Service,
Princeton, N. J.
The films, in preparation for two
years, were produced by Educational
Testing Service, aided by grants from
the National Science Foundation. Al-
fred Butterfield is executive producer
of the series. Each of the ten films
covers a specific subject by showing
a top-ranking scientist in that field at
work. The scientist explains his work
in his own words and shows how he
goes about it.
The primary method for nationwide
distribution of the films to schools
will be through corporation and foun-
dation sponsorship under which the
films will be bought at a cost of two
thousand dollars for the complete set
of ten films and then presented as a
public service to school systems.
Among some 20 corporations that
already have signed for the series are
Alcoa, Champion Paper, Climax
Molybdenum, Thiokol Chemical, In-
gersoll Rand, Kennecott Copper, Ohio
Edison and Texas Instruments.
Schools wishing to purchase films
directly may do so, and may obtain
matching funds for the purpose under
Title III of the National Defense Edu-
cation Act.
DAVI To Raise Its Dues,
Effective On July 1
The DAVI board of directors has
voted to raise the DAVI dues from
§5.00 to $7.00. This increase will be
effective July 1
This is the first change since 1950
when dues were raised from S.3.00 to
$5.00. Operating expenses have gone
up greatly since 1950, it was said, with
over half of the dues-paying depart-
ments of the NEA having raised dues
since that period.
Reduction in Title III
Funds for States
President Eisenhower's 1961 budget
provides $57 million for Title III of
the National Defense Education Act.
This is a reduction of $614 million
from the 1960 appropriation of $64
million, but an increase of $2,505,000
over the anticipated actual expendi-
tures for fiscal year I960.
The reason for the decrease is the
inability of some of the states to ab-
sorb the available federal money.
A portion of the decrease is in the
amount budgeted non-profit private
schools; demands for this money are
running considerably less than the 12
percent of total Tide III money which
is authorized under this section. Total
outlay imder the loan program was
only $1.1 million last year, and is con-
siderably less than that in the current
year, fiscal year 1960.
The President is proposing changes
in the appropriation language for
Calendar
June 11-12— "Week-end with Je;
Renoir," University of Califomi
Berkeley.
June 19-24— American and Canadif
Library Associations, Montre;
Quebec.
June 20-24— Institute on College ai
University Administration, Unive
sity of Michigan, Ann Arbor.
June 26-July 1 — Natonal Educati(
Association, Los Angeles.
June 27-July 9— Audiovisual W o r
shop. University of Oklahoma, Nc
man.
July 5-Aug. 12, August 15-26- Syr
cuse University Simimer Workshc
on A-V Materials in Libraries, Syr
cuse, N. Y.
July 8-9-New York State Audi
Visual Council, Schenectady, N.
July 11-23— Vancouver Internatiop
Film Festival, Vancouver, B. C.
July 14-1.5— Audiovisual Conferenc
University of Oklahoma, Norman.
July 30-August 4— National Institu
for AV Selling, Bloomington, In
August 6-9— National Audio - Vist
Convention, Chicago.
August 17-23— International Religio
Executive Consultation, Boukli
Color.
August 31-September II— N o r t
American International Phoi
graphic Exhibit.
September 28-30— Illinois Audiovisi
Education Association, Aurora,
October 14-17 — National Associati
of Public School Adult Educator
Adult Education Association, D(
1961. These will make it possible
any state which has an active progra
and can justify the use of the ent
original allocation under the Defei
Education Act, to receive the full i
propriation despite the reduction
the national appropriation. In otl'
words, according to USOE sourc^
the new budget simply reflects
fact that some states are not in a p(
tion to use the full amounts and are
fact carrying over substantial amou
of unused money from the last fis
year. Thus less money is being
quested for these.
268
Educational Screen and Audiovisual Guide — June, 1'
' rade Exhibits Rouse Industry,
] ducator Interest at Meetings
I he NA\'A Trade Show— pardon,
hi hit— for many years a most power-
nagnet drawing user and dealer
to the annual meetings, will be
' r and better than ever this
ist in Chicago. More than four
1 IS prior to show date every inch
\liibit space had been sold and
White, executive vice-president,
working with the Hotel Morrison
<\v to obtain additional booth
This event always remains
-. biggest show on earth."
I lie commercial exhibits at the Na-
il School Board Association had
ti\ely little audiovisual representa-
rhis lack was more than offset by
\'s impressive composite exhibit
ibed elsewhere in this issue. For
^c•hool board group it is still
tial to sell the general "idea" of
ition, whereas the school, church,
-lr\-, government and community
pecialists who attend the NAVA
are no longer questioning wheth-
l)uy but "what."
lite different was the situation at
vcent meeting of the NEA De-
lent of Audio-visual Instruction
ncinnati. A retrospective look at
xhibits here will serve also as a
of what to expect at NAVA.
More than a hundred commercial
ns (124, by count), in exhibit space
i sample rooms, showed their wares,
iging from traditional glass slides to
V - fangled "teaching machines,"
sed-circuit television cameras, and
guage laboratory furniture,
impact of the National Defense
ucation Act was felt in the heavy
phasis on these latter three cate-
ies. There were no less than 14
guage laboratory exhibits of vari-
types; this contributed also to a
)ng representation of tape recorders
I) and record players (9). These
V types of equipment ranged in
nplexity all the way from a 6-
phone record listening center to
ivac's little brother. Another year
probably find a corresponding
wth in the number of sources of
recorded materials for these in-
ilations; in this .show there were 6
ord, 3 pre-recorded tape sources.
kVhile the language lab was per-
K the "hottest" item in this year's
)w, a good bit of play was enjoyed
8 exhibits of fascinating devices
led various "teaching," "tutoring,"
testing" machines. The simplest
these is in essence a metal cover for
workbook page or mimeographed
ion sheet of multiple-choice ques-
tions or problems; the student checks
his answers against the book's by un-
covering a marginal window. At the
other extreme were electronic marvels
that seemed able to do almost every-
thing short of thinking through the
educational applications to which they
might be put.
For the most part, the tests posed
by these machines were purely verbal,
but there was one slot machine, de-
signed to help the verbally retarded by
means of pictorial symbols, that actu-
ally paid off for correct answers in
marbles or bubble gum. Another mod-
el (not for sale), made for the Navy
10 years ago by the Viewlex Com-
pany, poses a range of 400 test ques-
tions on each of four different areas,
1600 in all, against a built-in 30-
second time scoring clock that credits
the student not only for correct an-
swers, but for the time required to
give them. As each multiple-choice
answer is given, a light flashes (green
for right, red for wrong) and the cor-
rect response is illuminated on a lower
panel. On this machine quite a num-
ber of the problems were posed in pic-
torial rather than verbal svmbols.
The show's closed-circuit television
exhibits (6) tended to emphasize
specific educational applications.
Dage, for instance, telecast the pro-
ceedings of the invitational seminars;
Argus demonstrated such techniques
as classroom televising of what is seen
through a microscope.
Other audiovisual techniques, tools
and materials now accepted as quite
conventional, although in their re-
spective early days held quite as rev-
olutionary as the foregoing three, were
represented in depth. Most numerous
among the exhibits were the sources
of instructional motion pictures (22)
and filmstrips (17). There were 4 ex-
hibitors each of flat pictures, trans-
parencies, and display boards; three
maps-globes-charts exhibits; one show-
ing a richly equipped mobile science
laboratory; seven sources of sponsored
free materials.
DAVI's 1960 show marked a high
point not only in the number and
variety of exhibits, but also in attend-
ance (2437 registered, plus many lo-
cal teachers who came to evening
demonstrations). Exhibitors generally
felt that the visiting educators showed
greater interest, understanding and
enthusiasm than ever for the audio-
visual medium and its contribution to
better education.
W. F. Kruse
Th(
Land and the People
1 ^y^ complete ..^udio- Uiiual ^\it—inctudi
int
7 Color Sound Slide Films
4 LP Records
16 Full-Color Study Prints
4 Artifacts
I Teachers Guide
(Film strips and study guides
available as separate units.)
(LocExincj:
Geography • History • Art
City Life • Country Life
FUl I PRICE SJS.CO
Age: Junior High to Adult
Previews to schools and educational
organizations available free ■ write:
[INTERNATIONAL COMMUNICATIONS FOUNDATION
19033 Wilshire Blvd. Beverly Hills, Calif.,
A nonprofit Foundation established to promote
better understanding between nations of the world.
lUCATioNAL Screen and Audiovisual Guide — June, 1960
269
editorial
Good!
Paul C. Reed
I
e rpi
In the pocketful of scribbled notes that came back with me^
DAVI's Cincinnati convention was one that read, "Read 'The Afl
ent Society.' " I can't remember who suggested it, or why, but I i
read it, and it has caused me to do more thinking this past moi
or so than I normally like to do.
It's a book that jars you from comfortable acceptable thougl
Economist-author Galbraith early in the book points out the
r »^ fluence and sometimes fallacy of these traditional thoughts a
I 3.^GS labels them as the "conventional wisdom." It's the conventional V
dom, for instance, that becomes an integral part of everyor
thinking shortly after birth that "taxes are bad." It's good to bu;
vacuum cleaner and trade it in every third year for the latest mo
to keep your house clean. But it's bad for the city to waste
A -fr^ money buying new-fangled expensive street sweepers. Why si
-^^-A C contradictory standards for cleanliness? Why do we want cl(
houses and dirty streets? Is that wisdom?
We thought about double standards again the other day whei
PTA President's letter to the local editor asked why the sch
couldn't afford a second television set. (That's how Galbrail
book infiltrates your thinking. Don't read it if you're smug w
your comfortable thoughts.) We wondered about our differ
standards for home and school. For watching entertainment tt
vision programs at home, the people of this county had bought c
set for every three people. But for watching educational televis
programs in school, for the instruction of their children, these sa j
people could only "afford" one television set for every six hundi
forty -two pupils!
What's wise about that kind of conventional thinking? It n
save a few pennies in taxes, but at what a risk to the education
boys and girls! Why shouldn't people in their wisdom norma
expect that the equipment standards for their schools would at le
equal what they insist upon for their homes and private lives
thought of all the cast-off wind-up phonographs and upright piai
that had in the past been generously transplanted from living roo
to classrooms.
While exposed to a television commercial for the latest tanger
colored lipstick, I wondered why people in their conventional v
dom think it is good for the economy of this country to spend moi
for cosmetics and bad to spend money for filmstrips and other
structional materials for their schools.
My father used to tell me he got more for his tax dollar than i
other dollar he spent. A lot of other people might think the sa
way if their wisdom wasn't so conventional. Maybe we need a Ma
son Avenue campaign and a national education program in t
country that would completely reverse popular notions about ta>
It seems to us there's a good chance that taxes are more likely to
good than bad. Maybe with such a shift in popular thinking ab
taxes we could accomplish what we should in providing our schc
and teachers and children with the kind and quantity of mod'
teaching equipment and efficient learning materials needed
space age education.
I don't know how you feel about him, but I'm grateful to f
friend who suggested I read "The Affluent Society." I hope he'll
my failing memory and tell me who he is and why he wanted
to read it.
Galbraith, John Kenneth. "The Affluent
Societt/." Boston, Houghton Mifflin Com-
pany, 1958.
270 Educational Screen and Audiovisual Guide — June, 1!
n
iM
IL^ili
^iRr
"We saw how practical a teacher can be about A-V aids
before we selected this Kodak Pageant Projector."
bys John M. Chi /coat,
Pncipal at the new Nor-
wod Elementary School,
feltimore County, Md.,
siected by A.A.S.A. for
it exhibit of outstanding
snool designs:
"From our teachers' point of view, class-
room order and pupil attention are basic
requisites before any learning can take
place.
"A-V aids, they feel, must contribute to
the entire learning experience— should not
disrupt order, nor distract attention. When
attention is held, the learning process is
quickened, the subject more thoroughly
understood.
"Our teachers expressed themselves on
these matters when we were examining
projectors. Then they selected the Kodak
Pageant Projector as their practical choice.
Easy to set up, the Pageant meant pro-
grams started promptly. Quiet, the Pageant
didn't distract students by machine noise."
Because reel arms, belts and cords are
all permanently attached in place, the
Pageant sets up easily. Operation is so
simple that many teachers leave it entirely
to the children.
To see a demonstration of the Kodak
Pageant's brilliant screen image, its high
quality sound, and its other practical fea-
tures, call a nearby Kodak A-V dealer. Or,
write for Pageant Bulletin V3-22. No
obligation, of course.
Kodak Pageant Projector } EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
DUCATIONAL ScREEN AND AUDIOVISUAL GuiDE — JUNE, 1960
271
AV Shares Spotlight at
School Boards Meeting
by Wm. F. Kruse
Education for Woria Leadership" proved
a timely convention theme at the 1960 National
School Boards Association in April at Chicago.
Better communication— the key to greater under-
standing of the relations of the American people
to each other and to their fellowmen throughout
the world— won recognition as a major educa-
tional objective of both board members and ad-
ministration.
Better communication also prevailed in the
convention meetings, thanks to the active collabo-
ration of a special committee of National Audio
Visual Association members. This NSBA conven-
tion program included more meetings in which
communication was effected by projection of
sight and sound than at any previously held.
W. A. Shannon, executive director of the NSBA,
contacted Don White, NAVA director, nearly a
year ago for recommendations as to how audio-
visuals might improve communication at this
meeting. The result was a series of nine sectional
"clinics" plus a presentation at one of the major
general sessions by Charles H. Percy, president
of the Bell & Howell Company. His theme: "The
Teachers and the Taught," dealt mainly with the
changes in communication techniques and their
great potential contribution to the improvement
of teaching and learning.
Immediately following the Percy speech,
Maurice Mitchell, president of Encyclopaedia
Britannica Films, showed his sound color motion
picture, "The Unique Contribution," on the
hotel's 20-foot ceiling-recessed screen and an-
swered many questions from the audience on
audiovisual education techniques, administration
and philosophy.
An outstanding feature of the convention was
a closed circuit television network installed just
for this occasion by the combined efforts of four
leading CCTV firms— Miratel, Dage, Giantview,
and Century Lighting. It took no less than 2%
miles of cable to connect up 56 receivers and a
three-camera chain to carry proceedings of the
general sessions to overflow audiences in all parts
of the hotel. Another CCTV demonstration fea-
tured William Brish of Hagerstown, Maryland,
speaking on "Educational TV in Action: As the
Administrator Sees It."
Each of the visualized topics was aimed at
known interests and needs of the school board
members and administrators. "How to Use Com-
munication Media to Win Public Support for
Better Schools" was presented with the aid of a
10-inch overhead projector on a 12-foot screen,
by Roy Hinch, director of audiovisual education
for the Euclid, Ohio, Board of Education. Much
of his presentation, done in lively cartoon style,
had salient points so sharply etched that they in-
spired lively discussion, pro and con.
The largest of the sectional meetings was ad-
dressed by Elton Hocking of Purdue University.
His presentation, "Improving Language Learning
Through Language Laboratories," involved
use of a 16mm magnetic-optical motion pic
projector, a dual-channel tape recorder, an a
torium-type power speaker, and a lO-foot sen
"Budgeting Your A\' Communication Progr,
was presented by John Molstad of Indiana I
versity, substituting for the head of his dep
ment, L. C. Larson, who had been called
Washington for consultation just prior to the (
vention. The Molstad presentation began wil
run-through of the Eastman-AVCOPI cole
slide set of "The Case of the Curious Citiz.
shown via a 2x2-inch remote-control proje^
and a SSVa rpm record player, followed by '
inch transparencies diagramming, among ot
material, some of the budget studies of the
K. C. Rugg.
The U. S. Office of Education was on for
presentations. One was by Lloyd W. King, C
of the State Plans and Reports section, aid
state and local schools branch, who conduc
a roundtable discussion of "National Defe
Education Act Opportimities." In the secc
James J. McPherson, told "What Your Gove
ment is Doing to Improve Educational Ci
munication" with the aid of a lOxlO-inch o'
head projector, remote controlled 2x2 slides, :
an illuminated folding billboard type display.
As announced in the NSBA official progr;
all but one of these audiovisual presentati
were "planned in cooperation with the Natic
Audio-Visual Association." The exception,
which the NAVA committee also arranged eqi
ment and operator service, was on "Planning ;
Management Problems." It was presented
means of 3y4x4-inch glass slides on a 12-f
screen by management consultants James R. 0
lier and Leo L. Kornfeld.
The National Audio- Visual Association paid
an exhibit covering one whole wall of the
trance foyer fronting the great hall where all g
eral sessions were held. A brilliantly lighted "b
board" type institutional exhibit, it told of
unique contribution that audovisuals make
education, very much along the line of the po;
lar "Gateway to Learning" book put out by
Audiovisual Commission on Public Informati
This AVCOPI book, along with an attractive 1
of other literature provided by the 28 manuf
turers who underwrote the cost of the compoj
exhibit, was taken home by hundreds of the
tending board members. Most of them also
quested further literature sent to their horn
thus assuring continued impact of this A-V
hibit on the schools they serve. More than a hi
dred NAVA dealer members also shared the co:i
Don White and Jean Moore were in charge of t
exhibit throughout the four-day meeting.
Running six audiovisual programs simulti
eously called for a very considerable amount a
variety of equipment— which was supplied
Bell and Howell, Eastman Kodak, Radiai
Screen, Audiotronics, and Midwest Visual Equ.
ment.
By its all-out collaboration in helping to "aud
visualize" an important part of the Natioi
School Boards Association 1960 convent!'
NAVA was able to demonstrate what mode
technology and techniques can contril;)ute
better communication.
272
McPherson
Hinrh
1^
School Administrators at the Podium
At left, Charles H. l'< k > <lisciisses "The
Teacher and the Taught." Adrian TerLouw
spoke on "Planning Tomorrow's School-
house for Better Communication."
Elton Hocking of Purdue speaks on the value of language laboratories while C. R.
Bottenficid, chairman of the session, attends his words. The view at right shows the
NAVA exhibit strategically located at the entrance to the hall.
I 111 CATIONAL Screen and Audiovisual Guide — June, 1960
273
Using a camera lucida. Note that the user sights downward,
with the prism reflecting to the eye, in this case, a view of the
projector mechanism. The other eye sees the drawing surface.
A commercial camera lucida. The 'home-made' arrangement
costs far less, yet results compare very favorably with this unit.
The prism can be tilted to a desired angle.
Threshold to Illustration:
The Camera Lucida
by Gene Udell
Its Operation
Specialization tends to make paupers of us all.
By the time we receive the products of many spe-
cialized hands standardization of the instruc-
tional product has often intervened between stu-
dents and ourselves. Teaching becomes, in part,
a process of adapting ourselves to instructional
material. More effective results naturally occur
when instructional materials are made an integral
part of our teaching approach— when they are
comfortably controlled by us because we have
helped to create them. Such is the case with in-
formative drawings.
Competent graphic illustration is considered
by many of us to be beyond our effective skills.
While currently this may be true, it need not
remain so. The instrument known as the camera
lucida can become the threshold to illustration
for many teachers who now must rely upon com-
mercially prepared illustrations or do without.
The principle of the camera lucida involves
literally the tracing of an image (from either
two- or three-dimensional subjects) which ap-
pears to be directly positioned on drawing paper
placed below the camera lucida. The doing is
far less complex than the telling how-to-do, but
let's see how explicit we can be.
The camera lucida, in one of its several basic
forms, consists of a 90-degree prism which is
silvered on the base, or hypotenuse surface. In
use the prism is caused to be suspended over a
drawing surface so that there is free air space
between the prism and the table top on which
the drawing paper is placed. The drawing paper
is positioned directly beneath the suspended
prism, while the object to be drawn is placed on
a support at the level of the prism.
The user sights downward, looking into the
near edge of the prism with one eye and at the
drawing paper with the other eye. The image of
the object then appears to be "projected" onto
the paper and may be traced.
The size of the apparent image is usually not
greater than 8 x 10 inches at maximum. Image
size is determined mainly by regulating the dis-
tance between the prism and the object. The
closer the two, the larger the image appears to
be; the farther apart, the smaller the image ap-
pears.
Where the most finished accuracy is desired.
274
Educational Screen and Audiovisual Guide — June, 196(
lie users may find it advisable to sketch the
iginal object on paper by means of the camera
cida and then improve upon the sketch by
jrking it again on a sheet of tracing paper
ced over the first drawing. This procedure
most useful where numerous straight lines
B embodied in the drawing. Use of a straight-
ge on the tracing paper copy trims up the ap-
arance of the final product.
It may be advantageous, also, to put slightly
jre light upon the object to be drawn than
on the drawing paper. Balancing illumniation
a personal matter for greatest ease in drawing
hough illumination is not at all a critical aspect
the process.
While the cost of a commercial camera lucida
gins at about 65 dollars, the user can obtain
iTy equivalent results from any silvered 90-
gree prism.
For preparing drawings, the scale of existing
awings may be readily modified. For example,
wall map or chart can be reduced accurately
transfer to a mimeograph or a spirit duphcator
■noil. Conversely, a small cartoon may be en-
ged handily for bulletin board use. Out-of-size
ustrations in this way become readily adaptable
r a multitude of uses.
Of perhaps even greater value to the user is
s ability, via the camera lucida, to reproduce
ree-dimensional objects in graphic form. Land-
apes, habitat groups, models, mock-ups, people
work, hands manipulating objects, artifacts,
I are readily reproducible.
itf History
The camera lucida has been extant for nearly
iO years, yet it is surprising how few people
low about it, even among audiovisual groups,
amera lucidas are covered briefly in the En-
\clopaedia Britannica and the Encyclopedia
mericana. A page of illustrated use is included
the Famous Artists Course text. A more recent
urce is a four-page booklet available from the
dmund Scientific Company, Barrington, New
rsey, showing arrangements for making camera
cidas using prisms, lenses and mirrors. Com-
ercial lucidas are listed in major art supply
talogs and are utilized primarily in commer-
al art studios. A form of camera lucida was long
ed to facilitate drawing through a microscope
itil this technique was made obsolescent by the
svelopment of photography.
The camera lucida was invented by a British
ientist in 1818. William Hyde Wollaston de-
sloped lucidas along two basic lines which
■ovetl generic to present-day versions of the in-
Inunent. The two basic lucida principles con-
st of utilizing reflection from a plane glass sur-
ur and internal reflection in a prism.
W'ollaston's plane glass surface was a micro-
ope cover slip. Inclined at a slant of about 45
' '^rees with the base of the glass being farthest
"in the viewer, the surface of the cover slip re-
ivU-d the image of an object to the eye. Simul-
iiicously the eye looked through the cover slip
nto paper below causing the image to appear
1 be projected onto the pai>er. (Figure 1.) In
lis instance the apparent image showed itself
n the drawing surface upside-down and laterally
Bversed.
The second or prism type of camera lucida
devised by Wollaston consisted of a four-sided
prism with comer angles of 90, 67 Va, 67 '^, and
135 degrees ( Figure 2. ) The eye looked vertical-
ly down at the position shown, partially inter-
cepting the edge of the prism nearest the viewer.
In this manner the single eye saw both the re-
flected image of the object and the paper below
at the same time. The image appeared to merge
with the surface of the paper and tracing became
possible. If the viewers head inadvertently
moved, the "projected" image on the drawing
surface shifted position. The image did, how-
ever, appear right-side-up and laterally correct.
Contemporary with Wollaston, Giovanni Bat-
tista Amici combined the prism and plane glass
approaches into one. Use of a 90-degree triangu-
lar prism in front of an inclined piece of glass
permitted the viewer's eye to receive the reflec-
tion of the image from the glass after the image
had come through the prism (Figure 3). This
way the image appeared right-side-up and later-
ally correct and shifting of the image was mini-
mized.
Changes in the camera lucida since the time
of Wollaston and Amici have been less in form
than in the improved level of performance made
possible by newer materials. Developmentally,
rather than historically, let us look at some of
these adaptations, beginning with the plane glass
lucida type.
Because the apparent image seen on the draw-
ing surface when clear plane glass was used was
extremely faint, attempts were made to strength-
en image visibility. Probably in the late 18()0's,
someone modified the clear plane glass by apply-
ing strips of mirror-reflecting material equally
spaced on the glass, in "zebra" fashion. The
mirror strips reflected the image more brightly
to the eye, which simultaneously looked down
through the alternating clear glass strips to see
the drawing surface. This ingenious approach
was supplanted in time by the beamsplitter.
Beamsplitters are pieces of plane glass specially
coated to control the transmission and reflection
of light. Thev can be made to reflect any given
percentage of light while allowing the rest to pass
through. The overall surface of the beamsplitter
appears clear but its reflecting qualities are so
improved that the beamsplitter renders ordinary
glass and striped mirrors virtually obsolete.
(Mirror-type beamsplitters are a variant in com-
mon use in supermarkets, mounted behind meat
and vegetable counters. The customer sees only a
reflection of the wares in the mirror; employees
in the cutting and packaging room in the rear
can look through the mirror to see when re-
plenishment of the items is necessary.
To this point in the discussion of plane glass
lucidas, apparent images appeared inverted and
reversed on the drawing surface. This problem
was corrected by utilizing a mirror along with the
plane glass lucida. The mirror was set vertically,
with the bottom edge of the plane glass inclined
outward from the mirror. With this arrangement
the image reflected from the mirror onto the
plane then appeared correctly, in all respects, on
the drawing surface. Today, this constitutes the
accepted version of the plane glass lucida (Fig-
ure 4).
The most commonly known lucida of this type.
ImjCATioNAL Screen and Audiovisual Guide — June, 1960
275
At left, WoUaston's use of
ini<r<)8cope cover slip as a
form of caniera lucida; note
inversion and lateral rever-
sal of image. At right is
shown Amici's use of a prism
combined with plane glass.
and the poorest example, is the widely adver-
tised "Magic Art Reproducer," available for un-
der two dollars at many store counters. Using a
piece of thin, clear glass and a second surface
mirror (silvered on the underside), the Repro-
ducer creates an image so faint that to be used
effectively drawing must be done on black paper
with white crayon.
The best lucida of the plane glass type is, to
my knowledge, not produced commercially. It
may be readily constructed by obtaining a small
piece of first surface mirror (silvered on the ex-
posed face) and a beamsplitter. Lucidas of the
Elane glass type, with or without beamsplitters,
ave a basic disadvantage not shared by the
prism-type lucidas; differences in eye accommo-
dation may result in the apparent images seeming
to resolve themselves above or below the plane
of the drawing surface. Correction lenses are
available for individuals who note this viewing
discrepancy.
Prism-type lucidas have evolved from the time
of Wollaston and Amici into a single, triangular
90-degree prism, the hypotenuse-base of which
is silvered, itself, or placed on a first surface mir-
ror. The former arrangement is of greatest per-
manency.
In commercially available form the prism, with
faces measuring a scant 3/8 inch, is mounted into
a universally adjustable arm attached to a set
of telescoping elevating extensions which, in
turn, is joined to a form of "C" clamp. The tele-
scoping section bearing the prism supporting
arm can be adjusted to tilt over the drawing
table and is held to the table by the "C" clamp.
In use, the viewer's eye encompasses the reflec-
tion through the prism and simultaneously looks
down past its edge to see the drawing surface be-
low. Rotating the prism in its supporting-arm per-
mits the image to be seen either right-side-up or
upside-down and laterally reversed. The latter
can be an advantage if, for example, a person is
making a drawing for linoleum block cutting,
which calls for backward picture and lettering.
Prisms available from surplus optics establish-
ments, whether silvered or used in conjunction
with a first-surface mirror, are generally con-
siderably larger than commercial lucida prisms.
This is not a disadvantage; the eye can still look
down past the near edge of the prism to produ^
an apparent image.
All information presented concerning the pris
lucida has been predicted upon the standai
accepted use of only one eye for the simultaneoi
tasks of viewing the object and the drawing su
face. Those fortunate enough to have a pair
functional eyes are likely to find that it is easi
to use one eye to look downward into the ne
edge of the prism and the other eye to lo<
down onto the drawing surface, allowing tl
brain to fuse the two operations into one br
liantly "projected" picture on well-lighted pape
Greatest ease in drawing the projected image
then achieved by adjusting the balance of illun:
nation between the object and the paper in
manner to suit the individual's preference.
These are sample sketches of three-dimensional
subjects made by using the camera lucida.
276
Educational Screen and Audiovisual Guide — June, 19('
Educational Film Abroad
Educators abroad are impressed by the care
ith which producers of educational fihns in
lis country assure authenticity and sound ped-
gogy in the films offered for classroom use. This
as the impression reported by Ellsworth C.
>ent, vice president of Coronet Instnictional
ilms, after a seven-week, around-the-world trip
lat brought him into personal contact with
udiovisual educational authorities in eight coun-
ies.
As a result, these films are helping to correct
le "public image" of the United States held by
lany people in other lands, an image often dis-
jrted and misrepresented by American fiction
1ms shown in the theatres.
Official recognition of the importance of the
caching film is at least as great in the countries
e visited as it is here, according to Dent. In
■ustralia, for instance, he found the majority of
le members of parliament attending screenings
rranged for them by the National Librarian in a
omfortable screening-room right in Parliament
louse.
In India, a nationwide program is guided by
le National Institute of Audio- Visual Education,
art of the Ministry of Education. It trains teach-
rs in utilization, conducts research, produces
rototype films, displays filmstrips, distributes
ducational films, and is a center for information
nd consultative services.
Several of the Indian states have their own
udiovisual education centers. Producers— both
ommercial and governmental— are turning out
ducational, documentary and entertainment
—An Interview with Ellsworth C. Dent
films by the hundreds. There is full recognition,
nevertheless, of the need for importing teaching
films, and arrangements were made with Dent
for translating many of Coronet's 900 subjects
into Hindi and distributing them generally. Many
of these— the Abraham Lincoln film, for example
—have already been translated into 18 languages,
including Mandarin, Urdu, Arabic and Turkish.
The Coronet A-Z index ranges all the way from
Arithmetic and Atomic Science to Zoology.
In Japan, Dent found many producers of fine
educational films and interest in broad usage.
In Egypt there was relatively little local produc-
tion but there was major interest in the use of
films for mass education. In all the countries
visited, there was a deep respect for the solid
production values and meticulous authenticity
that marks American classroom films.
Dent's reputation in the field of audiovisual
education in this country preceded him on his
trip. In the 1920's he headed the department of
visual instruction of the University of Kansas and
served as secretary-treasurer of the National
Academy of Visual Instruction. In the 30's he had
a leading part in establishing the motion picture
facilities of Brigham Young University and of the
U.S. National Park Service. Then followed his
executive sales posts with Radio Corporation of
America, Society for Visual Education, and
Coronet Instructional Films. He is chairman of
NAVA's educational committee. President of the
NEA exhibitors' association, member of AASA
and DAVI-NEA, and life member of the National
Education Association.
1r. and Mrs. Dent are greeted at Bombay by Mr. Govern-
liiiidas Afcgarwal, left; Mr. C. L. Aggarwal, right; and
liss Nirniala Aggarwal. The Aggarwal brothers are
Managers of National Kdniation anil Information Films,
id., of Bombay.
Mr. Dent and Mr. Donald Wallace, assistant Common-
wealth librarian, Canberra, Australia, and a view over
Canberra.
LDl CATIONAL ScREEN AND AUDIOVISUAL GUIDE JUNE, 1960
277
A School
Operators* Club-
Why and How
by E. W. Moy
JL HERE were over 100 applicants for the ten
openings in our student Audio- Visual Operators'
Club. This situation was not an accident. Here is
the story behind it:
In the Ithaca, New York, public schools, it is
believed that a student Audio- Visual Operators'
Club is a vital part of the junior high school pro-
gram. Its advantages are two-fold: it provides a
much needed service for the school and, of equal
importance, it offers the students who participate
an outstanding educational opportunity.
The objectives of the Audio- Visual Operators'
Club are:
1. To develop avocational skills.
2. To explore vocational opportunities.
3. To render service to school and community.
4. To leam to work with other students.
5. To leam to work with adults.
6. To develop an awareness of the many types
of audiovisual media used in everyday life.
7. To help develop the quahties of leadership.
8. To develop the ability to recognize good de-
design and quality in audiovisual tools and
materials.
9. To develop a safe attitude in the handhng of
electrical and electronic equipment.
10. To develop skill in the operation of all com-
mon types of audiovisual equipment.
If we are to believe that the extensive use of
audiovisual materials is essential to a good edu-
cational program, we should also believe in a
strong, active AV Operators' Club. First we will
discuss the service aspect.
Teachers are busy people. They do not have
the time to pick up, set up, operate and return
the many types of equipment and materials that
are available. While it is believed that all teach-
ers should know how to set up and operate AV
equipment, especially for emergency situations,
it is also believed that they should be free to take
care of their classes.
Someone may ask, why should not the teacher
be the sole operator of the equipment? There a
two reasons:
Teachers, as previously stated, should be fr
to give their full attention to the students ti
major portion of the time, and through expe.
ence it has been proved that the student operat :
causes less damage both to materials and equi
ment. This is not a slur against teachers; the re '
sons are very understandable. Teachers are bu ;
people. The student operators are willing atl
able to spend a major part of their free time aij
effort in learning how to operate and take cai
of AV equipment. In fact, in many instances, tl
students would spend all of their spare time
the AV center if left to themselves.
Secondly, there are many outstanding educ
tional opportunities for those who are membe
of such a group. The student operator lear
many skills which are useful avocationally ar
in some cases vocationally. He learns to work an
cooperate with his peers. He leanis to work an
cooperate with adults, and this is beheved to 1
important. In many instances when a studel
leaves school he goes to work with older adul
rather than with people his own age. The stude
operator has learned responsibility, also has n
spect for equipment and materials.
The 40 or so student operators trained ea»
year in the junior high school are given a vbj
strenuous program. There is much more to
than just learning to operate a sound projectc
Students must first go through an eight-we<
probationary period during which time they mu
complete certain requirements such as learnii
to operate eight different kinds of equipme
plus delivering and picking up equipment. Aft
completing these requirements within the allc
ted time they are then given full status and pri\
leges and move into the second training stag
Student operator training is a continuous proce
for club members and does not actually stc
until the student leaves the school at the er
of the nintii grade.
In March 1954 the Ithaca public schools syste
conducted a general workshop for the enti
278
Educational Screen and Audiovisual Guide — ^June, 19<'
I iilty. A part of this workshop dealt with a
( iiionstration on how to use educational films
|operly. The AV department had a number of
I splays of material and equipment. Displays
■ re maintained by student operators.
\t that time it was decided that arm bands for
()i"rators were needed so that people would
()\v who they were. A shield was designed and
iiisferred to yellow cardboard by running it
iDugh a liquid duplicator. Later one of these
iilds was sent to a commercial firm to be made
! o a cloth arm band. This same shield was also
•iile into cuts to be used on the cover of an AV
hliography and on the front of the student
xrators license. Lapel pins made up with the
line shield proved too expensive.
When the student finishes his basic training
•riod he receives a license and an arm band to
t ar in school. If he continues on as an operator
1 the end of his ninth year he may take his arm
and home and keep it. Ithaca also has two
iiidard types of lapel pins. One is for satisfac-
)i\ service and the other is for outstanding
•nice.
I'he operators' club has a very definite table
I organization. There are four offices plus vari-
iis other responsible jobs. The chief operator
1 iid his three assistant chief operators are elected
I ly the group. This is done once a year. To help
I ticse officers other students are assigned various
I esponsibilities such as film checking, noon hour
■peration of equipment, and helping in the train-
I ni; of novices.
All regular members of the operators' club re-
lort each morning before school and attendance
- taken. They deliver all equipment and ma-
nials to be used that day. If material is used in
licir own classes they operate it. We try to have
t least one operator in each class. At the end of
Ik day each person must return to the AV room
111- equipment that he delivered in the morning.
I liis is enforced very strictly. Failure to do this
without sufficient reason means expulsion from
li( club. The purpose of this is to try to develop
vitliin the student operators a sense of respon-
sibility. Most boys are able to do this without any
great degree of difficulty.
In the junior high school we are fortunate to
have an activity period the last hour of each
school day. Monday is meeting day. At this time
both groups meet together. The rest of the train-
ing is carried on after school. The boys work hard
but also have fun. The club has at least two
parties a year and the members also have the
privilege of eating their lunch in the AV room at
which time they can show any motion pictures
that are available.
Many adolescent boys get a great deal of pleas-
ure out of working with mechanical and elec-
tronic materials and equipment. Many times we
must practically push them out of the door when
the shop is closed around 5 p.m. When we spoke
to one mother about the amount of time her son
was putting in after school, she said that it was a
great deal of comfort to know that her son was
doing something constructive.
The club does not take only the best boys in
the school. Sometimes it takes some of the "prob-
lems." Some boys are so full of vim, vigor and
vitality that the regular school program does not
keep them satisfied. If this is true we have the
means to help use up this excess energy. This
often keeps them out of trouble. Some of our very
best student operators come from the slow learn-
er groups. It takes longer to train these boys but
once they learn they never forget.
Here is the case history of one of our former
student operators. John started as a student oper-
ator in the seventh grade and by the time he was
a ninth grader he was chief operator. In the
meantime he had become interested in radio.
Later in high school he continued his activities
in the Senior Operators' Club and built himself
a small radio station in the basement of his home.
When he finished high school he went to college
where he studied radio and TV. Now he is an
experienced announcer and also has a license as
a radio engineer. Many former student operators
have found both vocational and avocational in-
terest through the student operators' club activi-
ties.
1 In- operators' cliil) of the Illiaca, -N. V., public schools and tlie (litiliiictive armband
which the members proudly wear.
Educational Screen and Audiovisual Guide — June, 1960
279
On July 4, 1960, the American flag will change for the 26th time.
These changes provide a useful time-line that makes geography and
history more fascinating and meaningful. No other country changes
its flag as it expands.
Visualizing 50 States
by E. Milton Grassell
Every country has a national flag for its chief
symbol. But the United States is the only nation
in the world that expands the flag as the country
enlarges. On July 4, 1960, the American flag will
change for the 26th time.
Have you used the flag as a time-line to help
students understand geography and history? Mr.
Leonard M. Hunting, an educator with 20 years'
experience as a classroom teacher and adminis-
trator, has!
Interested in how he does it?
The accompanying pictures pinpoint Mr
Hunting's method. They show how he calls at-
tention to the flag's stars and stripes to accent
important American and recent world history
and to illustrate geographical concepts.
In addition to the more traditional referencf
material, Mr. Hunting makes ample use of maps
and globes and other aids. Flip charts, for in-
stance, are one of the many efficient aids that
students and/or teachers can make quickly and
easily. The base material for the flip charts is
20-pound butcher paper. The graphic illustra-
tions were enlarged and transferred to the flip
charts with an opaque projector.
280
Educational Screen and Audiovisual Guide — June, I960
kwise from above . . .
Ill' 13 original states correspond to the 13 stars in the field
• I liliie. The rircle was Jised so that no stale could be first
.1 more important. Several states have decreased in size
line they entered the Union.
Iriwcen 1818 and 1848, ten new states were admitted and the
lag changed nine times. All the states in 1848 still bordered
ilher states. The next state was to be far-away California.
riiis visualization illustrates two important points. First, no
t.ir- were removed from the flag during the CivU War; and
' rond, the admission of California, Oregon, and Nevada
(I non-contiguous states to the geography of our country.
I irii(dn died at age 56. During his life the American flag
liaiiged 15 times. During the 19th Century, the American
lit; changed, on the average, every 4^/2 years.
\n..ilier great westward movement doubled the width of the
I lilted States and changed the flag on successive 4th of
July's. Our country now has eight time zones instead of four
and extends one-third of the way around the globe.
The United States has no territories, since Alaska and
Hawaii are now states. These are the first new states in 47
years but before that eight flags were changed after only two
years. In fact only six American flags have lasted over ten
years.
Audio and Visual Terminology
by Samuel Cohen
"Your editorial in the April, 1960, issue of 'Educa-
tional Screen and Audiovisual Guide' stimulated
my interest in the area of terminology in the
audiovisual field— with the enclosed article as the
result."— Mr. Cohen
JL he years since 1900 have seen a rapid rise
in the use of equipment and materials to further
instruction through realism, concreteness and
utilization of multi-sensory experiences. Electric-
ity and the modern machinery utilizing this force
have made possible the communications media
we use today. And as the field of interest has de-
veloped, confusion in terminology has grown.
Such terms as "school museum," "visual,"
"auditory," "visual-sensory," "perceptual," "audio-
visual" and "instructional" have been used to de-
scribe "aids," "materials," "programs," "instruc-
tion" and "education." The use of these terms did
not provide any clear-cut meanings. Many au-
thors used them interchangeably, some used
them with over lapping or contradictory mean-
ings, and others avoided any attempts to define
terminology. For example, although Kinder in
1950 defined the term audiovisual in his book
and used it in the title, he included motion pic-
tures, dramatization and puppetry under the
heading "Visual Materials and Techniques,"
while television appeared under "Auditory Mate-
rials and Techniques. 1"
The question is whether these tools are simply
aids or crutches for other learning materials and
for the teacher or whether they ave valuable in
their own right. It is now rather widely accepted
that the latter is the case, and the term "materials"
is therefore gaining in usage, although persons
accepting the meaning of "materials" may still
use the term "aids" from habit or lack of care-
ful attention to the use of terminology.^
The more difficult problem stems from the way
in which the field of audiovisual education grew
—rapidly, unevenly, with personnel from various
'James S. Kinder, Audio-Visual Materials and
Techniques. New York: American Book
Company, 1950, Table of Contents.
'For articles dealing with this problem, see
C. L. Anderson, "Should It Be Audio- Visual
Aids or Audio- Visual Materials." Educational
Screen, May, 1945, pp. 198-199; F. W. Noel
and E. W. Noel, "Looking Ahead Twenty-
five Years in Audio-Visual Education,"
Educational Screen, February, 1946, pp. 6-
79; James S. Kinder, op. cit., pp. 4-12, and
Paul C. Reed, "How Special Is Audio-
Visual?" Education, June, 1955, pp. 623-
625.
backgrounds and without common training an
professional vocabularies. Because the aucli(
visual movement began with the opening i
school museums which continually added m(ji
and more materials and equipment to their avail
able resources, the term "school museum" earl
developed into a label for all audiovisual matei
ials. In the following years, however, it came ti
have more specific meaning, and a new teni
came into popular and professional usage: "visua >
education." This term first appeared as the tith
of the Keystone View Company's Teachers Guidi
to the Keystone "600" Set, a guide to the use o
slides and stereographs, published in 1960.
Visual education obviously grew out of tht
concern with utilization of pictures that develop
ed from the time of the Renaissance, with specia
growth after the invention of photography anc
the half tone in printing and of early projectioi
and viewing equipment. The introduction of tht
motion picture and its growth after 1929 led tc
the need for a "visual specialist" who could
select, purchase, maintain and schedule equip
ment and films, and train operators or teach
teachers to operate equipment. The expansion
of this program led to the Visual Director's
position and the appearance of visual education
societies and periodicals. An inspection of the
Educational Index from 1929 to 1932 reveals 149
articles under the heading of "Visual Education,'
with cross references to Blackboards, Lantern
Projection, Moving Pictures in Education, Nation-
al Academy of Visual Instruction, and Stere-
ographs. All of the articles deal with visual aids,
except for a few that consider "visual and other
sensory aids."
By this time, radio had become an important
educational tool in its own right, and the same
volume of the Educational Index contains six
pages of articles dealing with this medium, plus
four articles under the heading of "Phonograph,"
but there is no cross reference to "visual educa-
tion." In the schools, too, the existing library
organization retained control of printed materials,
the visual departments handled the pictorial
problems, and the audio or radio division took
care of the broadcasting medium. These three
specializations, with separate authority, respon-
sibility, organization and administration seem to
have been typical of the general pattern of de-
velopment. Some people in the field of "visual
education" included all audiovisual materials in
their considerations, but in general materials were
emphasized which utilized the eye as the major
avenue to learning. The Dictionary of Education
defines visual education as "all education based
on the use of materials (other than books) that
appeal directly to the sense of sight."
282
Educational Screen and Audiovisual Guide — June, 1960
> Between 1932 and 1935, there were 146 articles
' U'd under the heading of "Visual Education" in
Educational Index, with a few of the articles
men like McClusky, Dent and Hoban contain-
r^ a new term: "visual-sensory instruction." They
rognized that the division of visual from audi-
r\- was artificial, but they were ahead of their
lies. Radio was now a much larger grouping
■111 visual education in the Educational Index
ith "Radio in Education" a very large sub-
vision, but still no relationship was establish-
1 between audio and visual education.
In the next volume covering the years 1935-
> )S, the Educational Index listed 164 articles
ider the heading of "Visual Education." Of
ii'se, some articles contradicted the heading by
^ing the term "sight and sound aids" in their
ties and 12 others used the term "audio-visual
laterials" for the first time. ( One of the earliest
^<'s of the term "audio-visual" seems to have
I rn in the title of an article by Max R. Bruns-
tter in 1936, "The Audio- Visual Studio." )» All
t this occupied less than three pages, while
Hadio" had grown to 13 pages of listings. The
sting "Phonograph" had grown to 10 articles. Of
nurse, the mention of the term audiovisual here
IK'S not imply that it had never been used be-
ic, and no one seems to be able to claim the
i'>tinction of being the first one to use the term.
lie term "visual-sensory aids" was short lived,
lite it seemed to imply a distinction between
■ijsory perception and intellectual perception
Kit did not stand the test of practice, although
(lid convey the idea that men should he educat-
(1 through all of their senses.
L -\ the 1938 to 1941 volume of the Educational
lulcx, 28 of the 255 articles contained the term
audio-visual" in their titles. These articles,
hough still under the heading of "Visual Educa-
i<iii," began to indicate a wide awareness of the
lose interrelationship among visual education,
idio in education, photography, phonographs,
notion pictures, excursions, etc. Audio and visual
oil Id not be kept departmentalized much longer,
11(1 in the 1941-1944 edition of the Educational
luh'x the heading "Audio-Visual Education"
ppeared for the first time with 68 articles list-
'1. The influence of the armed services' experi-
iKes in World War 11 was reflected in this
li iiige as well as the growing movement for
(iinbining the terms audio and visual. However,
\ isual Education" was retained as a separate
leading and had 60 listings. Cross references in-
liuled all of the audiovisual materials. Audio-
isua! materials were gaining "co-ordinate stand-
uti with such other learning materials as Ijooks,
>ainplets, newspapers and the like," and coming
o he considered as primary means of com-
nunicating ideas.''
In the volume for the years 1944-47, the head-
ng "Audio- Visual Education" contained 220 list-
ngs, and "Visual Education" another 146. The
1947-50 volume contained 95 items under "Visual
Education," and seven pages dealt with materials
under the headings "Audio-Visual Aids" and
"Audio- Visual Education," while cross references
were made to "Audio-Visual Demonstration
Centers." In this issue "Instructional Materials
Centers" was a heading for the first time, but
there was no cross reference to the audiovisual
field. A new phase of the materials problem had
been reached.
xVUDIO and visual had been united and had
come to include all activities concerned with
"types of teaching aids that are not exclusively
verbal."" Brown and Vandemeer defined audio-
visual materials as those "which do not depend
exclusively upon comprehension of words or
similar symbols."* This created a special area
known as audiovisual education but left as many
problems as had been solved. The materials of
instruction for teachers to use with students were
divided as artificially as ever on a basis of print-
ed vs. non-printed, verbal vs. non-verbal or
sensory vs. intellectual. Any teacher could see
that such divisions would not help her utilize
more easily the materials in the classroom. Many
perceptive educators could see this too, and
demands for improving the situation came, as
usual, long before they were reflected by cross-
referenced headings in the Educational Index.
As far back as 1928, Anna Dorris had seen the
need for concentrating on the child rather than
the materials when she wrote that any education-
al tool or device must be considered only in terms
of the "degree that it may help pupils solve their
childish problems and stimulate their interest in
gaining new knowledge."" In 1937, with a much
improved idea of curriculum. Max R. Brunstetter
pointed out that educators must "integrate basic
instructional materials with the local classroom
teaching," both in the traditional program that
existed, and in the new areas and methods of
instruction that were developing.*
In 1944 the University of Chicago established
a center for research on audiovisual instruction-
al materials, but set out to "study and develop all
kinds of instructional material s."® In 1945,
Stephen M. Corey spoke of the need to "develop
simultaneously a variety of well-integrated in-
structional materials to contribute to specific
Max R. Brunstetter, "The Audio-Visual
itudio," The School Executive, Vol. 55
1936, pp. 215-17, 236.
Kinder, op. cit., p. 6.
"National Society for the Study of Education,
Audio-Vistial Materials of Instruction, 48th
Yearbook, Pt. 1, Chicago, Universitv of
Chicago Press, 1949.
"Ibid., p. 29.
'Anna V. Dorris, Visual Instruction in the
Public Schools, Boston: Ginn and Company,
1928, p. 9.
"Max R. Brunstetter, Hotc To Use the Ed-
ucational Sound Film. Chicago: University
of Chicago Press, 1937, p. 73.
*V. E. Herrick, "Center for Research on
Audio-Visual Instruction Materials, Elemen-
tary School Journal, November, 1944, p.
135.
Educational Screen and Audiovisual Guide — June, 1960
283
teaching objectives," and advocated the establish-
ment of "instructional material development
centers."'"
Paul W. F. Witt summed up the situation in an
excellent and forceful manner when he wrote
that audiovisual materials are all simply "in-
structional materials and are used for much the
same purposes that teachers use books and other
printed materials. Any hindrances to the develop-
ment of this concept should be eliminated.
Separation of audiovisual instruction from other
aspects of the instructional program tends to keep
emphasis focused on materials as such rather
than on the needs and concerns of the learners.""
It was only in 1955 that echoes of this statement
were heard when Paul Reed saw the need for
integrating all instructional materials and Edgar
Dale wrote in The Newsletter, "I am sure that
the time has now come to think much more
broadly in terms of all instructional materials."*^
X HIS concept of a unified approach to all "in-
structional materials" has by no means gained
nationwide acceptance as yet, and among those
who do accept it there is no agreement as to how
to achieve it. Some leaders see it as question of
cooperation between audiovisual and other per-
sonnel. James Kinder says that "materials of any
type whatsoever cannot be divorced from the
total educational process, if they are going to
accomplish maximum results. Tne Director of
Curriculum Research and Construction and the
Director of Audiovisual Education must work
together."^^ BrovtTi and Vandermeer agree, and
see the integration of instructional materials be-
ing accomplished by the teacher upon the basis
of information provided by the various adminis-
trative departments,^* and F. W. Noel vvTote in
1949 that "administrators should avoid placing
the ( audiovisual ) department where it might be-
come involved in the differences and disputes
which frequently revolve around curriculum
revision."*^
Others see it quite differently, as do Professors
Brunstetter and Witt when they say that the
"school administrator should make the audio-
visual director a member of the team responsible
"Stephen N. Corey, "Developments in the
Use of Visual Teaching Aids," in Forth-
coming Developments in American Educa-
tion. Proceedings of the 14th Conference for
Administrative Officers of Public and Private
Schools. New York: The Conference, 1945,
p. 15.
"Paul W. F. Witt, "Audio- Visual Instruction,
an Appraisal of Progress," Teachers College
Record, Columbia University, November,
1950, p. 112.
'"In Paul C. Reed, "How Special is Audio-
Visual?" op. cit., p. 625.
'^ames S. Kinder, op. cit., p. 561.
"National Society for the Study of Educa-
tion, Audio-Visual Materials of Instruction,
op. cit., pp. 35-38.
''Ibid., pp. 192-3.
for supervision and curriculum improvement.'
L. C. Larson points out that the primary purpo
of the audiovisual center is to "find ways
enriching the curriculum," and that of the audi
visual director the "improvement of instru
tion."" Helen Seaton, on the basis of her 19'
study, offered the opinion that "development
a unified department of instructional materia
probably offers the greatest opportunity for fi
integrated use of all teaching aids in the future."
Paul W. F. Witt wrote that "from a practicj
point of view it is desirable also for teachers
be able to come to a single source for inform
tion and assistance relative to the use of instru
tional materials, and to obtain there whatevi
materials they may need."i" He added that tf
"centralization of responsibility for all types <
instructional materials seems highly desirable,"
and with Max R. Brunstetter in 1954 recommenc
the provision of a central instructional materia
center.-' In 1955, Paul C. Reed sees audiovisu;
and printed materials as the concern of an e:
panded department of instructional materials.
Changing over from "audiovisual material;
to "instructional materials" involves much moi
than deciding whether to have the old depar
ments cooperate better or to establish a new an
expanded department of instructional material
The question remains; Is there any justifies
tion for maintaining a separate and distinct cla;
sification called "audiovisual education?" Ir
structional materials" seems inadequate, an
"instructional resources" raises hackles in som
quarters. From blackboard drawings and map
to language laboratories and teaching machine
a strong connecting thread is needed. Program
ming is becoming a big word in the equipmer
and materials field and suggests an integratio
of the current audiovisual area with the curricu
luni area. Perhaps a clear organizational patter
based upon current realities and needs will mak
it easier for specialists and teachers to work tc
gether, to understand each other, to a v o i c
duplication and confusion, and to provide bette
educational experiences for the nation's pupil;
"Department of Audio-Visual Instruction,
N.E.A., The School Administrator and His
Audio-Visual Program, Washington, D.C.,
The Association, 1954, p. 144.
"National Society for the Study of Educa-
tion, Audio-Visual Materials of Instruction,
op. cit., p. 240.
"Helen H. Seaton, A Measure for Audio-
Visttal Programs in Schoob: Prepared for
the Committee on Vsiual Aids in Education.
Washington, D.C.: American Council on
Education, Study Series II, Vol. 8, No. 8,
October, 1944.
"Paul W. F. Witt, "Audio-Visual Instruction,
An Appraisal of Progress," op. cit., pp.
112-3.
"Ibid., p. 113.
"Department of Audio-Visual Instruction,
N.E.A., op. cit., p. 157.
■^Paul C. Reed, "How Special is Audio-
Visual?" op. cit., pp. 623-5.
i
284
Educational Screen and Audiovisual Guide — June, 196<
lomas Brandon of Brandon Films, distributor of Blue
l)l)on award film "Richard III," accepts American
iliii Festival honor from EP'LA President Elliott Kone
;iil Arthur Knight of the "Saturday Review."
Galon Miller, director of A-V education of the South
Bend puhlic schools, congratulates J. W. Cosman, accept-
ing an award for the National Film Board of Canada
film "Eternal Children."
Film Board of Canada
Top Winner at Festival
Ihe National Film Board of Canada was the
• \<^ winner as Blue Ribbon awards were present-
(1 to 3;3 films and 17 filmstrips at Educational
ilia Library Association's second annual Amer-
Mii Film Festival. Six hundred film producers,
iNtributors, sponsors, and A-V people from all
Acr the U.S. and Canada attended the event
M)iil 18-22 in New York City.
NV'inners announced and presented at the
^ward banquet, Elliott Kone presiding, were
j(ited by Ralph Creer, Vera Falconer, Arthur
[iCnight, Galon Miller, Howard Thompson and the
|^('\erend Paul H. Vieth. Personal awards were
Ibresented to Julien Bryan, Robert Churchill, Wil-
' iiaiii P. Gottlieb, and Hans MoUer, all of whom
iad participated in a "Meet the Producers" panel
[liscussion of production problems and potentials
Ml the previous evening.
I From the point of view of the producers and
|llistributors registered at the Festival, the coflFee-
;|)reaks, critique sessions, EFLA reception and
Ijhe cocktail party preceding the banquet were a
Ijeries of unprogrammed panels enabling them to
[Meet the Users." Among public library A-V
Ijeadcrs present were Dorothv L. Eissler (Evans-
l.ille), Helen D. Harrison (Atlanta), James L.
.imbacher (Dearborn), Violet F. Meyer (Balti-
nore), Euclid J. Peltier (Boston), William F.
i^eters (Detroit), Masha R. Porte (Dallas),
Eugene A. Pringle ( Brooklyn ) , John W. Quinnan
! Dist. of Columbia), William Sloan (New York).
Typical of the key people representing A-V
iivisions of school systems present were Dr.
dward Bernard, director of tne Bureau of A-V
nstruction of the New York City Board of Edu-
ation, and Galon Miller, A-V Director of the
outh Bend public schools.
Among some four score representatives of col-
lege and university A-V programs were Irving C.
Boerlin ( Penn State ) , Robert A. Cox ( Syracuse ) ,
Eva H. Epstein (Teachers College, Columbia),
Aubert Lavastida (University of Michigan), Leo
L. Leveridge (NYU Medical Center), Kenneth
M. Mclntyre (North Carolina), John W. Mitchell
(USAF University), Charles J. Moravec (Le-
high), Joseph P. Moss (Denison), Kenneth L.
Russell (Sam Houston State Teachers), Robert
Steele (Boston), Werner R. Wagt (Florida
State), and John B. Watson, Jr. (Dartmouth).
Other festival registrants came from every field
of A-V endeavor and included such notables as
M. M. Akermark of the Museum of Modem Art
film library; Pete Doering of Jam Handy; Max-
well Dunn of the U. N.; John Flory of Eastman
Kodak; Edward A. George of the United Presby-
terian Church; Robert E. Green of the National
Academy of Sciences; Stanley S. Merrell of the
Boy Scouts of America; Floyd Rinker of the
Council for a TV Course in the Humanities; Jack
M. Rottier of the USDI Bureau of Land Manage-
ment; Sid L. Schwartz of the USDA Motion Pic-
ture Service; and Tom M. White of the Business
and Education Council of New York.
In addition to speaking on "Exploration and
the Film Medium" at a luncheon sponsored by
the New York Film Council, Mrs. Robert Flaher-
ty attended Festival screening sessions and con-
tributed valuable comments to discussions. The
most popular registered juror was Miss Pamela
Williams, subject-area specialist in the competi-
tion category devoted to Films for Children, who
qualified because of her age— going-on-ten. Adult
jurors backed Miss Williams vote in favor of
The Red Balloon.
Educational ScREE^ and Audiovisual Guide — June, 1960
285
AV
in the Church Field
by William S. Hockman
Filmstrip Standards
In 1957 we called attention to the
need for standards for the filmstrip.
A few people were alarmed. They
thought any mention of the filmstrip's
inherent weaknesses as a medium
might wreck the business. What pessi-
misml
At Penn State, where the 'Green
Lake' conference was held that year,
a few people took this challenge seri-
ously and called an informal meeting
of those interested. Some 20 came, all
deeply concerned. When it adjourned
it was pretty well agreed that there
should be another meeting to go fur-
ther into the matter of specifications
for the filmstrip.
Meetings were held, and the result
was a folder entitled Standard Speci-
fications for the 35mm Single Frame
Filmstrip. It lucidly sets forth dimen-
sional and other specifications in the
hope that the industry wiU adopt
them.
A week later I received a filmstrip
which had been manufactured under
these specifications. There were the
green frames to start on, the right
number of frames for all the credits,
the body of the fs and at the end the
two red frames.
Without sacrificing individual initi-
ative and creativity, the manufacturers
of filmstrip projectors would do well
to get together and set up a few sim-
ple standards for the machines which
are to project these much-improved
filmstrips. It is not too early to get at
this job. One thing is sure: The pro-
jected still picture is and will be the
workhorse of visual aids for some
time, but we are equally convinced
that the filmstrip in its present form
and format can stand some improve-
ment as a medium. This goes for pro-
jectors, too.
Yes, Do Stop!
May I quote: "A startling new
film, full color animation, with an
original jazz score: subject, safe driv-
ing; the title. Stop Driving Us Crazy."
Quoting further from a little exploita-
tion folder: "It is a crazy new film,
with crazy color, crazy animation and
a crazy new jazz score, but it's good
education, too."
I can agree up until the last clause.
From then on I would like to disagree.
I did not find the film funny. What's
funny about safe driving, or accidents,
or trying to put Christian standards in-
to practice when driving? I tried to like
this film (running time 10 minutes)
but I just could not. I tried to think
that it was good education in a new
format, but I could not see it that way.
The flier talks about "top modern
talent from films, art, television, and
music." What a pity there were no
educators available! But I'm glad the
General Board of Temperance of the
Methodist Church made the film. It
may prove two things: that the Metho-
dist have come a long way when they
can jazz up temperance; and that it
takes know-how as well as 'talent' to
make a good and useful educational
Word Records, Ino., religious record producers, has opened a $325,000
plant in Waco, Texas. Most of the staff of this growing firm arc form-
er ministers or lay leaders. Ethel Waters, who has a new career as a
sacred song singer, is a member of Word's recording staff. Radio com-
mentator Paul Harvey has also narrated several records for Word.
film. Available from the rental librar
of the Methodist Publishing Hou
Nashville 3, and many other cities.
Africa Film Gets Top Hott
At the American Film Festival
cently held in New York, the 30-m
ute color film I'll Sing, Not Cry j|
the Blue Ribbon award for being t'
best in the religious category. C
congratulations to Berkeley Studi"
producer for the United Church
Canada and the United Church
Christ (USA). The material, be
visual and sound, was gathered
Angola in 1958 by a team under t
able leadership of Rev. An.son
Moorhouse. Mr. Moorhou.se has ma
films in China, India and Africa I
the United Church. This was his s«
ond Africa film. The first. The Kini
Man, took top Canadian honors ai
won high acclaim in the USA. Wh-
the award was made. Professor Pa
H. Vieth of Yale University made sp
cial mention of the unusual soim
track, the quality of the photograph
and the sensitive portrayal of tl
African people.
It is Disturbed
The title for the film Africa D
turhed, released recently by the Broa
casting and Film Commission, car
out of a conversation Dr. Roy G. Roi
long-time missionary to Africans ai
one of the real experts on this va
continent, had with an old man. "Y(
Africa is different now. It was qui
for many years; now it is disturbec:
How disturbed the headlines will ti
us day by day. Why disturbed y(
will know better after you have se<
this interesting and informative !
minute film in fine color and soun
We recommend it highly for you
and adult groups in the church ai
community. Dr. Ross speaks .som
of course, but lie calls on his Afric:
friends to tell us what they thin
They are thoughtful and challengin
This is the century of their freedoi
and we as a free people will need th(
friendship even as they now ne(
ours. See the film; it has much to sa
New Bible Series
Eye Gate's new release, "The Sto
The Bible Tells," is a series of fo
filmstrips designed to give in outlii
form the great Bible events for ch
dren 6-11. It uses language whii
children will understand and picture
says the producer, "which nourish th(
imagination." Better, these filmstri
will help primary and junior childri
begin to grasp the sweep and signi
286
Educational Screen and Audiovisual Guide — June, 19(
lite of the great story the Bible tells.
Short of space, I can't go into the
I rits of each of the four titles beyond
\ing that they are good and useful:
the Beginning, God's People, The
hrist Child, Jesus Our Savior. There
in excellent manual for the teacher,
hI fine suggestions for getting the
ost from these filmstrips. Two LP
(■(irds carry the commentary for the
"r and the whole unit sells for $25.
art, stylized realism in four colors,
interesting, good and communica-
c. The commentaries are pretty
1 11 adjusted to the needs of the tar-
•I audience, nicely spoken and well
lorded. Full information from Eye
,itc, Inc., Jamaica, 35, N. Y.
Vhy Is Usage Down?
Some weeks ago a news release
line to my desk saying that many
lurches were not taking full advan-
lyc of the wealth of films, filmstrips
1(1 other religious visual aids now
. lilable for congregational preaching
111 teaching. This is true, but hardly
' us'.
On this matter we would like to
akf three observations; first, the pro-
iiicrs deserve some of the blame, and
ic distributor is at fault, and the
iral church has been taking its ease
I the status quo, not in Zion.
\ decade ago most producers learn-
' !)>' close association with users that
ii\ needed to up-grade their produc-
ins both technically and in content
li\ance. This they have done; on
||^ tliey deserve our praise. One thing
ii\ have not done, however. They
i\c not sold the distributors on the
■-'I Illness of their products. They
i\<' sold the stuff, but not motivated
II dealer to recommend it to the ulti-
iilc customer in terms of what it is
iikI for. One would think that rental
liiaries and AV dealers would not
11(1 prodding by the producer on this
iilcr. But they do.
Two things ail a lot of distributors:
111 A don't know what's "in the can,"
11(1 they don't know their customers,
lie cliurches, and have little apprecia-
i'ln for their specific program needs.
t N not enough to send out a flier say-
u in summary, "We've got a film,
I'll t you rent it?" Rather, "We've a
K \\ release; just the thing for your
(lutli fellowship. It deals with so and
(I and it will set the stage for a dis-
nssion of such and such a question."
1(1 too many dealers, films are films.
III rries are cherries, but you don't sell
n.naschinos to the woman who wants
o bake a pie. Wise up, dealers; find
>ut what the material in those cans is
;ood for.
Get out and know your churches.
Ceep an up-to-date list of who is a
potential film-user in the churches of
your area. Don't expect the pastor to
channel your information. Rather, get
from him the names of the leaders of
the various groups of the church. Go
after these people directly. Tell them
what you have and what it is good for
in terms of their needs. This means
acquaintance with the churches. If you
are too busy to do this, youll be less
busy in a year or sol
Churches don't use what they don't
know about and too many churches
have made too little efiFort to find out
what is available now in films and film-
strips. Every now and then we run
into ministers who have learned noth-
ing since they came into the move-
ment—and sat down and dozed off.
They are dreaming of the day when
high quality materials will be pro-
duced, not knowing that they have
Rip Van Winkled right thru ihe last
decade! Mighty few ministers have
utilization know-how to match the in-
herent quality of most materials pro-
duced in the last five years. Rise up,
O men of Sloth; look around you! You
are leaders, you know!
The denominations have let the
Phiico, pioneer in fully-transistorizeiJ
closed-circuit television, offers com-
pletely integrated instructional TV
systems for schools and hospitals.
Phiico systems provide the ultimate
in flexibility, incorporating any num-
ber of cameras, monitors, receivers
and amplifiers, interconnected
through a central console or a "patch
panel" . . . with provisions for two-
way conversations. Phiico equipment
is reliable, easy to operate and low
in cost. Phiico will help you design a
system to meet your requirements.
Write for information and your Phiico
Closed-Circuit TV Planning Guide.
Government & Industrial Group
4700 Wisiahickon Ave., Phila. 44, Pa.
In Canada: Phiico Corp. of Canada. Ltd., Don Mills, Ont.
PHILCO.
The World's First Integrated Hospital
Closed-Circuit TV System was re-
cently installed by Phiico at
St. Christopher's Hospital for Chil-
dren, Philadelphia. It links the main
operating room, lecture halls, audi-
torium, pediatric treatment rooms,
psychologic observation rooms and
the radiology department. Folder
describing this system will be sent
upon request.
EDUCATIONAL ScREEN AND AUDIOVISUAL GuiDE— JUNE, 1960
287
local church leaders down. So have the
local coiincils. So has the National
Council of Churches. Not one of these
has a record of achievement when it
comes to helping the local churches
fruitfully employ these fine new media
in the ongoing programs of the church.
The general level of know-what and
know-how is little higher, if any, than
a decade ago. Total usage shows a
poor ratio to new productions.
Setting AV materials of all kinds in
a context of utilization requires edu-
cational imagination, and we have too
little of it. This is the bottleneck re-
stricting usage today.
In closing: Producers, do more than
sell the local distributor; explain what
it is good for. Distributor, know your
goods and your customer's needs.
Churches, it is later than you think,
and while the status quo may be a
comfortable bed to snooze on, it is a
poor place to be when the Lord of
The Harvest declares the fields are
ripe into the harvest.
Wind-Up O.K.
The wind-up for the 20-some min-
ute b&w film Should You Drink? wsls
good but the pitch didn't get over the
plate. It didn't miss the plate; it just
did not get there at all. A certain
young woman is slicking up for a din-
ner party. Her fiance is trying via
alcohol to put over a real estate deal.
He drinks so he can do a bang up sell-
ing job; then he drinks because his
alcohol-saturated brain fluffs the deal.
Finally he arrives at the party, which
has gone slowly through the cocktails
phase. As they do, some one brings up
the question, "Should you drink?"
Now this deep probing is conducted
by brains wet with ethyl, and they de-
cide that just about everybody can
and should. One male, sipping his
coke, says he just doesn't like the stuff,
but his wife does, and how! Now these
five couples are charming people,
weD-maimered, well-dressed, prosper-
ous and well-adjusted. Well, not quitel
Down imdemeath there is in each of
them that httle maladjustment that
calls for alcohol and the compensa-
tions alcohol can give (so delight-
fully).
Valerie Pictures
"FOUR LITTLE NAVAJOS"
Navajo children walk with
beauty in Monument Valley
PRIMARY — INTERMEDIATE
18 min. color $110
P.O. Box 3 1 1 4 Cleveland 1 7, O.
Now this may be recognized as
layman's reaction to the pseudo-sci-
ence and neo-psycholog\- of that film.
That's the way it came out on my
screen and in my cortex. I can't think
of a time or place I'd use this film.
Sorry. If you want to see for yourself,
get it from McGraw-Hill, New York
36, N. Y.
Works of Mercy
Son of Ahmad, a 75-frame, 15-
minute b&w filmstrip, was produced
by the Broadcasting and Film Com-
mission of the NCC for Church World
Service and its cooperating denomina-
tions. Its first use was in connection
with the 1960 One Great Hour of
Sharing. After that it helped church
people, young and old, see and under-
stand the need of disaster refugees
for food, housing, medicines and con-
structive work projects.
Through the eyes of a typical vil-
lage boy of about 14 years we see the
relief and rehabilitation programs
which the churches of the world sup-
port and we come to understand the
impact which these works of mercy
and help make upon the people who
are assisted. Fine and useful produc-
tion; a good buy for your library;
user's guide; LP recorded commen-
tary; $3.50 from Church World Serv-
ice. 475 Riverside Dr., New York 27.
The User Designs A Projector
Let me put together the things that
the lay worker in the church wants in
a filmstrip-shde projector:
E^ase in threading. They don't like
units that combine the insertion of the
filmstrip with the engagement of the
propelling sprockets. Thus, inserting
should be kept separate from sprocket
engagement.
Ease of framing. Whether push or
pull it must be positive, and the "han-
dle" for it ought to be easily found by
the fingers in the dark.
Ease in elevation. They don't like a
machine where the center of gravity
changes when the projector lens is
elevated, nor those with front legs
close together. They tip too easily.
They prefer not to turn nuts or unlock
and re-lock legs that kick out. They
like the base to stay put when elevat-
ing the image.
Ease in focusing. They don't hke
objective lens assembhes that fit slop-
pily and wobble. If focusing is of the
push-puU kind, let it sUp easily and
stay put If of the rotating variety,
they want it firm and positive. The
kind that jumps a groove and goes
completely- out of focus drives therr
nuts.
Heat and Light. They wonder \\\\\
the ventilation louvers above the laiiii
can't tut forward so light won't leal
into their faces; why some projector
get too hot; and why there can't be ;
way provided for some fight to leal
out onto the reading script.
We have four projectors: \Veen'
Tiny, a midget from some distant pas
for use on a table with a class; Finge
Masher, older vintage which is hated
Easy Willie, which everyone want
and sigjis up for; Clumsy Clim, whicl
no one wants to use. Oh, yes, we havi
a new one. Cool Clarence, who i
already making and keeping friend
because he is so positive and well ad
justed!
Coming Films
As a rule this department does no
announce films, but this month wi
shall make an exception. The Broad
casting and Film Commission of th<
NCC (475 Riverside Dr., N. Y. 27
has in production and soon read\- fo i
release several important titles yoti
may want to know about. They will
be reviewed here as soon as possible
Treasure at Bethany is a 33-minut«i
drama on stewardship in terms o ■
time, ability and money. The ecumen
ical church has become a missionar>-
sending church and Household o
Faith, 30-minutes and in color, wa.
shot in India and tells of the sendinj;
of a missionary to Thailand by th«'
United Church of India. One of the
first acts of the followers of The Waj
was to share and they have been at i
ever since those early days and nov
comes the 30-minute film Sounds o;>
the Earth to show why and how it Li
still a basic human act. CROP spon.
sors this one.
All who have to do with pre-mar
riage counselling, and this certainl)
includes parents, will be glad to know
that tsvo films— dramatic in format-
are being produced in this field. The)
are / Do and Flight Through Dark
ness. For further information on thes«
and the others above, write to BFC
If you want information on the fol
lowing titles see your .W librar>' o»
dealer or wxite to Family Films, Inc.
5823 Santa Monica Blvd., Hollywoo<
38, Calif.: Shepherd Life, a visualiza
tion of the 23rd Psalm and other
pastoral elements; Life and Customs
village Ufe, tent life and work; Wherv
Jesus Lived, places related to His boy
hood and ministr)'; Jerusalem, Tha
Sacred City, sites and buildings anc'^
places with Bibfical associations; anc<
A Pictorial Geography, Exploring An'
dent Cities and Dead Sea Scrolls'
Each is 14 minutes; available in colox
and B&W.
288
Educatioival Screen and Audiovisual Guide — June, 1960
7ILM EVALUATIONS
lephant Baby
'.ncyclopaedia Britannica Films,
[50 Wilmette Avenue, Wilmette,
linois) 11 minutes, 16mm, sound,
>loT or block and uhite, 1959, $120
$60. Teaclier's Guide Available.
escription
In the colorful setting of India's
>pical rain forest country. Elephant
aby tells the true stor>- of an ele-
lant from his first days with his
other through the many weeks of
aining in a crude "classroom" of
imboo to the day he proves himself
■ady to join the working elephants
the teakwood lumber camp.
The film opens as Raman, a young
i\, is searching for an elephant
om his father's herd which had gone
ito the forest to have her baby. Ra-
an soon comes upon the mother and
?r baby who appears to be strong
id healthy. He decided to name it
i;heria," the little one. The camera
lOves closer to watch Cheria as he is
linking his mother's milk, which is
id to be the richest of all animal
ilk. Cheria drinks three gallons a day
id will continue to nurse from his
lother during the next two years.
The three return to the lumber
ji unp where Raman's father will be
aiting to see the baby. Teakwood.
very hard and heavy wood, requires
le strength of elephant-workers to
aiisport it to the river. This wood is
le main source of income for the
illage. Cheria and his mother, who
relieved from heav\- work for a few
lonths, go to the river for a cooling
ith. -All the elephants are bathed by
ii'ir keepers in the evenings to cool
lem and keep their skin from erack-
Time passes and Cheria is next seen
hen he is five years old. During this
me he has not yet grown to adult
ze. However, he is considered to be
»ad\' for training, and a small pen of
amboo jwles is made ready. Here he
rst is to feel the weight of a human
n his back. His reaction is similar to
liat of an unbroken horse, as he is
-r, een to buck and try to unseat his
ider. But through the trainer's pa-
ience and rewards he eventually
omes to accept the rider. N'ext, he is
lught the simple commands of "up"
nd "down" through the use of a
eavA teakwood block which is low-
by L. C. Larson and Carolyn Guss
erel to force Cheria down, then lifted
to allow him to rise while accompanied
by the proper commands.
When a tiger himt is organized in
the village, Cheria is allowed to ac-
company the other elephants who
carry the hunters and necessary sup-
plies. Raman is proud to see that
Cheria does not panic and is obedient
when the tiger is sighted and killed. In
the last scenes the baby elephant, now
trained and mature, takes his place
with the others, doing his full share of
the work in the lumber camp. He now
is no longer Cheria, but Omban Yanai
—a gro%vn-up elephant.
Appraisal
Elephant Baby gives a detailed ac-
count of the daily activities of working
elephants in India and of the people
who train them. In the social studies
area, it illustrates the importance of
elephants in India and their training
as well as presenting valuable con-
cepts about the people's lives, also the
geography, of India. It is correlated
with basic readers for utilization in
the language arts programs, and ap-
propriate to studies of animals in
science. The few basic ideas are pre-
sented clearly and simply and the
story-telling approach combine to sus-
tain interest for the young child in
this documentary. The film's technical
quality was considerably above aver-
age.
Because the conditions in the teak-
wood forests of India are not often so
primitive as pictured in this film, the
teacher needs to explain that ele-
phants have been replaced by ma-
chinery in most locations unless the
terrain is unsuitable. The dense jungles
of Mysore, where elephant labor is
still commonly used, provided the lo-
cale for this film.
—Patricia Ann Peter
A. Journey into Time
(Sterling Educational Films, 6 East
39th St., Seu- York 16, N. Y.) Pro-
duced by Vising Films. 17 minutes,
16mm, sound, color or black and
white, no date. $160 or $75.
Description
Through the use of animation, A
]oumey Into Time depicts the condi-
tion of the earth in its primeval state
before there was any life on it The
transformation of the earth from a
fiery ball into an inhabitable globe is
pictured. The predominant fonns of
life throughout geologic time, from
the beginning of life to the ascent of
man, are featured.
As the film opens, the earth is seen
as a fiery ball of rock with no life of
any kind. As the surface cooled, it
contracted and hot steam and gases
were squeezed out to form the prime-
val atmosphere, an atmosphere so
thick that no sunlight coidd break
through. As rain formed frcHn the
water vapor fell on the earth, it was
immediately turned into steam and
boiled back into the atmosphere. As
the crust cooled below the boiling
pK>int, the rains began in earnest. Rain
must have fallen in torrents for un-
counted days to form the oceans.
Gases, rich in minerals, continued to
spew from volcanoes and boil up from
the seas to enter the atmosphere.
As yet there was no life but carbon
compounds, the building blocks of life,
were linking up in the seas. No one
knows what the first living things were
like. It is thought by many they wctc
particles of protoplasm. There is no
trace of the early beginning of life
nor of the types \«iuch immediately
followed. However, as certain species
grew larger and developed hard body
parts, they left impressions in the
rocks to form fossils. From these
fossils man has been able to trace the
history of life.
As pointed out in the film, at the
dawn of the Paleozoic Age, life was
found only in water. Trilobites, primi-
tive arthropods, were the highest form
of hfe. Worms had already had a long
line of development. Their ancestors,
however, had not left a trace because
of their soft bodies.
Quickly spanning about 150 million
years, the film shows giant sea scor-
pions and simple fish with mere traces
of a backbone. The oceans are seen
teeming with shellfish. The plant-like
crinoids were to be found on the ocean
floor. Many trilobites were still to be
found; however, they were no match
for the giant nautiloids which were
the rulers of the deep.
The film then pictures a later
geologic time in which plants were
still confined to the seas. Fish with
imier skeletons had developed— die
LDLCATIONAL ScREEN AND AUDIOVISUAL GuiDB — ^JUNE, 1960
289
first of the true vertebrates. Many of
these fish had sturdy bones in their
fins and were able to breathe in or out
of the water. In time the shallow
waters drained away and plants such
as the mosses and the huge equisetum
conquered the land and prepared the
way for land animals. Giant insects
developed and conquered the air.
Some fish, having the ability to
breathe out of the water, used their
short fin-like legs to crawl out upon
the land. From these, the giant
amphibians developed and for a time
ruled the earth. They were not com-
pletely independent of the seas, how-
ever, because they had to be bom in
the water and had to return to the
water to lay their eggs. Today, all the
giant amphibians have disappeared
and only a few small species are left.
The giant plants, too, have long since
toppled into the swamps and bogs.
We see their remains today as the beds
of coal and peat which are found over
the earth.
With the beginning of the Mesozoic
era, as the land was raised and became
more arid, the amphibians gave way
to the reptiles. The thick-skinned
reptile, whose eggs were enclosed in
a tough protective covering, did not
need to return to the water and could
move further out upon the land. For
a time the earth was dominated by
giant reptiles called dinosaurs. These
were of varied types ranging from the
giant land and sea forms to the winged
forms which sailed through the air.
As always, the waters of the sea teem-
ed with shellfish. These were prey to
larger types of fish and these in turn
to the still larger aquatic reptiles. At
the end of the Mesozoic, the dino-
saurs disappeared from the earth and
only a few orders of pygmies remain
today, remnants of a bygone age.
As a herd of camel-like mammals is
pictured on the screen, the narrator
points out that our own period, the
Cenozoic, began about 70 million
years ago. By that time birds had con-
quered the air. Mammals, with im-
proved brains and nervous systems
and better ways of caring for the
young, dominated the earth.
By the time man appeared, the
earth had already assumed its familiar
appearance. The earliest known man
was Pithecanthropus. He used fire,
developed a language and made sim-
ple tools. The next and more intelli-
gent type was Neanderthal man. A
new type of man. Homo sapiens, then
appeared on the scene. With his ap-
pearance the other types vanished.
Skeletons and tools which have been
found, along with drawings on cave
walls, give modern man a good idea of
the early mode of life of Homo sa-
piens.
Man, as the dominant species of life
Anthropology
Astronomy
Atomics
Biochemistry
Biophysics
Electronics
^1of/iemof/cs
Microbiology
Oceanography
EDUCATIONAL TESTING SERVICE
announces
completion of its motivational film series
Horizons of Science
Ten integrated films to stir imagination, stimulate
tliiiiking, and broaden understanding with respect
to liie sciences.
Optics
Physiology
Psychology
Radiology
Seismology
Space
COLOR - Each 19 minutes
Grades 6-14
$1900 the series of ten
$200 the print
Brochure on request
NDEA
approved
^
Immediately available for preview and acquisition from
EDUCATIONAL TESTING SERVICE
20 Nassau Street, Princeton, New Jersey
on earth, did not long remain in h
caves. He emerged and spread h
dominion over all the world. As h
power has grown, man has found ne
ways to develop. Not by changing h
own body as the other animals ha\
done, but by learning new things ar
inventing machines that do the chan;
ing for him. Man, by the power of h
mind, has learned to outswim the fi;
and outfly the birds; he has learned
split the atom and has reached out
distant stars, all within the last J
years of man's million year span i
life's two thousand milfion years (
earth.
Evaluation
A Journey Into Time will do mu<
to cause biology and geology to con
alive for the student. No longer net
the "geologic timetable" be a dr
meaningless mass of information
be memorized. This film helps i
show the development of life by pi
turing a sequence of increasingly cor
plex forms. The use of animation
show the animal and plant types i
"living" organisms makes the presei
tation much more vital than does tl
usual study of fossil remains. The:
are those who may object to the sm£
number of plant and animal typi
represented and to the greater amnui
of footage devoted to man than h
existence in time would warrant. Tl
preview committee, however, fee
that the film will go far toward ma
ing the study of geology and the d
velopment of plant and animals typi
more informative and more interestin
—Donald Nichnl
About The Human Body
(Churchill-Wexler Film Production
801 North Seward Street, Los Angel
38, California) 15 minutes, 16mi
sound, color or black and white, t
date. $165 or $90. Correlated with tl
text series, "Health Elementary St
ence," by Herman and Nina Schneide
Description
About The Human Body uses an
mation, diagrams and live actio
photography to explain the maji
functions of the skeletal, musciila
nervous, respiratory, digestive and ci
dilatory systems. The more commc
methods used by a doctor to check tl
above systems is indicated as a your
boy is given a complete physical e:
amination.
The skeletal system is examined an
animation is used to point out tl
need for a skeleton to support tl
body and facilitate movement. Tl
various types of joints and major cha
290
Educational Screen and Audiovisual Guide — June, 196
•teristics of each are also covered.
The muscular system is surveyed
eluding the concepts that the mus-
es are attached to the bones, work in
tirs, and work by contraction.
As the doctor taps the boy's knee
ith a rubber mallet, the narrator ex-
ains what this tells about the gen-
al condition of the nervous system.
lie function of the nervous system is
)rtrayed as an animated character is
own stepping on a tack. The path of
e stimulus to the brain and spinal
ird and the consequent action of the
)dy are shown.
The doctor examines the respiratory
stem by listening with a stethoscope.
le narrator explains something of the
iture of the sounds heard by the
)ctor in the case of an infection of
e respiratory system. The location,
ructure and fimction of the lungs is
en traced by use of diagrams and
limation.
During the examination the doctor
els the abdominal region. Animation
used to show what happens in each
the digestive organs. A cross-section
the small intestine is pictured to
ve a better undertanding of the
ork of the capillaries in the digestive
•ocess.
A nurse takes a blood sample from
e boy's finger. As this sample is
ewed under the microscope, the
inction of the red blood cells and the
hite cells is discussed. The heart
id blood vessels are then treated in
;tail as the pulmonary and systemic
rculation is described.
The major systems are reviewed as
e name of each is superimposed over
e organs. The need for a regular
lamination by a doctor is stressed in
e conclusion.
ppraisal
It is a rare pleasure to preview a
in and not have to say, "it would be
good film, except for " Here is
1 example, which, in the opinion of
le film reviewer, has been well plan-
d and executed for its intended
idience.
The film uses live photography, ani-
ation and overlays. Some of the gen-
al functions of six major organ sys-
ins of the body— skeletal, muscular,
■rvous, respiratory, digestive and cir-
liatory— are identified, illustrated and
scus.sed. To be sure, there is no great
'velopment in depth, but the treat-
ent is certainly adequate for either
1 introduction to or a review of the
atomy and physiology of the human
)dy at the proposed grade levels,
oreover there are some "built-in"
ariiing aids in the form of repetition
f! some of the more complex actions
the heart and lungs, several exam-
ples of audience participation and
even a post-showing suggestion which
could add "reinforcement" to the learn-
ing situation.
The animation is humorous, clever,
accurate, and at times best described
as "outstanding." Many a more pre-
tentious film in the same subject mat-
ter area does not do nearly so good a
job of using animated sequences.
The use of the more common medi-
cal diagnostic instruments and exami-
nation procedures, plus a carefully in-
tegrated explanation of why they are
used and what they reveal, should
prove enlightening to young people
who have been intimidated or fright-
ened by previous trips to the doctor's
ofiBce.
Narration has been kept simple and
non-technical. It talks "to" and not
"down to" the audience. It is clear,
easy to understand and well paced.
Because the film itself is really a
summary, there is no formal recapitu-
lation at the end.
Considering the magnitude of the
material covered and the excellence
with which it has been done, any sins
of omission or commission are judged
to be minor and unimportant. The
film is highly recommended.
—Seymour Friedburg
Why is CECO the Audio
Visual Equipment Center?
Because Ceco spans the entire
complex field. We sell and service
every professional type equipment
on the market — cameras,
projectors, screens, slide projectors,
animation equipment, sound
recorders, timers, tripods, etc.
More important, we provide
solutions to problems, no matter
how intricate. We charge for
the products. We make no
charge for our experience. That's
why most AV experts come to Ceco.
Projects 2" x 2" ond 3'/i" x 4" slides
to a size and brilliancy comparable to
finest theater projection. Higli intensity
carbon arc lamp enables large screen
projection, in difficult-to-dorken rooms.
Single Frame Eyemo
SSmin filmstrip c o m e r a with
single frame advance mechanism.
Reflex viewing and specially
designed lens for slide film work.
CECO — trademark of
Ccanera Equipment Company
Weinberg Watson Analyst Projector
Ideol for teachers, doctors, coaches, for
studying recorded data. Continuous vari-
able speed from 2 to 20fps. Single
frame advance. Flickerless projection.
SALES • SERVICE • RENTALS
(7flm€Rfl €(^uipm€nT (5..inc
Dept.EM, 31S West 43rd St., New York 3<, N. Y. • JUdten iM20
Gentlemen: Please rush me FREE literature on
CECO Products for Audio-Visual use:
Name
Firm
Address-
City
-Zone State-
}(, DliCATIONAL ScREEN AND AUDIOVISUAL GuiDE — ^JUNE, 1960
»1
YOURS FOR THE ASKING!
Tecnifax Corporation is continuously developing in^ts Visucom Labora-
tories new and interesting techniques for using the "overhead" pro-
jector. Training in these techniques is available to you, v/ithout charge
for materials, facilities or instruction, through the following services:
SEMI-ANNUAL SEMINAR-WORKSHOPS ... at these hard-working, three-day seminar-workshops,
over 500 attendees acquire information, exchange ideas, and use new visual techniques to solve communication
problems ... 16 held to date.
ViSUCOM PROGRAM . . . this continuing training
program provides first-hand experience in the preparation
of "overhead" projectuals . . . five-day course . . . small
classes . . . facilities for working out specific projects.
TECNIFAX LITERATURE ... a series of brochures
published by Tecnifax to provide useful and interesting in-
formation for workers in the field of visual communication.
FOR ADDITIONAL INFORMATION, call or write Tecnifax
Corporation, Holyoke, Massachusetts.
Tecnifax equipment and materials are approved for purchase
under the National Defense Education Act.
BRANCH WORKSHOPS . . . projectuai-
making workshops are also conducted at Tecnifax'
twenty-six sales branches . . . registrations ore
accepted for groups or individuals.
TECNIFAX
CORPORATION
Vlmtil Communication
MotcrioU
and
Equipment
HOIYOKE, MASSACHUSETTS
V J
Educational Screen and Audiovisual Guide — June, 1!
/VUDIO
by Max U. Bildersee
'otpourri
"Potpourri" is defined in Merriam-
/ebster as 'a mixture' and indeed
lis describes the broad variety of in-
ructional audio materials available
(J the Spoken Arts label. The library
f Spoken Arts extends into the areas
literature and art, into poetry and
rama, into folk songs, folk tales and
ersonalities.
In the latter category there are
;cordings by Brendan Behan who has
een so frequently in recent headlines,
this the eminent Irish author re-
iiles the hsteners with a selection of
ish folk songs and his own inimit-
3le commentary not only about the
mgs but about the Irish people and
leir way of life. His Irish Folk Songs
'id Ballads (Spoken Arts 760) is in-
resting not only for its content but
so for the picture of himself drawn
y Brendan Behan through this per-
)miance.
Scholarly, strikingly original, and
(tally different in that it approaches
purely visual subject without visual
iplementation is Invitation to Art
Jpoken Arts 763). And yet it offers
iformation which can help the neo-
lyte and uninitiate in understanding
id appreciating visual arts. Brian
iTDoherty, poet, painter and art critic,
as appointed a Research Fellow in
Iducation at the Museum of Fine Arts
Boston and this brought him into
intact with TV as a medium of com-
:unication. In the recording, Mr.
I'Doherty invites the listener to join
in creating a personal framework
which art can be correlated so that
becomes meaningful to the individ-
il. This is not a glossary of terms
a series of definitions but rather
exploration of speaker and listener
igether into the realm of art in which
ich subjects as line, emphasis, dark
id hght, contrast, brilliance and a
ealth of other everyday art terms are
formally discussed. This is a record-
ig which may well find its place in
struction in basic art classes both
high school and college. And, of
)urse, it may be very popular as a
irt of a library's circulating collec-
on.
The Spoken Arts (95 Valley Road,
ew Rochelle, N. Y.) collection can-
3t be summarized in a few words
iier than to say that a consistently
igh level of artistic presentation is
maintained in a variety of areas. Some
of the recordings available include
Golden Treasury of De Nerval, Bau-
delaire, Verlaine and Rimbaud (Spok-
en Arts 764) which is a reading, in
French, of representative work of
these poets; and by comparison in
language, Abba Eban who served as
Ambassador from Israel to the United
States for almost ten years, reads from
the Psalms and Ecclesiastes in both
English and Hebrew. This recording
demonstrates not only the musical
quality of Mr. Eban's voice but also
the lyric quaUty of both the English
translations and the Hebrew. Both
of these recordings have application
potential in appropriate language and
literature classes on the secondary and
college levels.
Did we say poetry? There is The
Poems of Emily Dickinson (Spoken
Arts 761) read by Nancy Wickwire;
The Story of Ossian (Spoken Arts
755) read by John Masefield, and
T. S. Eliot reading his Burnt Norton,
East Coker, The Dry Salvages and
Little adding on Spoken Arts #765.
This hasty summary of recent re-
leases cannot begin to describe the
broad catalogue earlier indicated.
There are recordings of interest to
modem literature and theatre students
performed by such well-known per-
sons as Arthur Miller, J. B. Priestly,
Marc Blitzstein, John van Druten,
Paul Green, Erskine Caldwell and
others, much poetry, and recordings
exploring other aspects of aural com-
munication.
Dr. Arthur Luce Klein,
president of Spoken Arts.
At the 'other end' of schooling ex-
perience, but certainly not at the
'other end' of recording quality, there
are many recordings for the younger
set. Adventures in Music (RCA Victor
LE 1002) is designed to help younger
children discover the beauty and grace
of superior musical presentation. On
this single record there are excerpts
from carefully selected compositions
by Debussy, Gounod, Tchaikovsky,
Rossini, Elgar, Herbert, Copland,
Bach and other well-known composers.
The selections are rhythmic and tune-
ful and will appeal to young listen-
ers to whom fine music is being care-
fully introduced. With the recording
(performed by the National Sym-
phony Orchestra conducted by How-
ard Mitchell) is a very useful guide
prepared for teacher use by Gladys
and Eleanor Tipton.
Still in the lower grades, lend an
ear to three new editions in the Read
Me a Story series produced by Weston
Woods Studios, Inc., of Weston, Con-
necticut. There are four stories (two
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293
on each side) of each of three records.
These are all read by Owen Jordan
to a very pleasant musical background
supplied by Arthur Kleiner. The first
of these includes "Caps for Sale" (by
Esther Slobodnika), "Little Toot" (by
Hardie Gramatky), "The Biggest
Bear" (by Lynn Ward) and "Andy
and the Lion" (by James Daugherty).
On the second of these recordings
there are the stories "In the Forest"
(by Marie Hall Ets), "Curious George
Rides A Bike" (by H. A. Rey), "The
Five Chinese Brothers" (by Claire
Huchet Bishop) and "Jenny's Birthday
Book" (by Esther Averill). And the
third offers "Pancho" (by Berta and
Elmer Hader), "Johnny Crow's Gar-
den" (by L. Leshe Brooks), "White
Snow Bright Snow" (by Alvin Tres-
selt) and "Magic Michael" (by Louis
Slobodkin).
The applications of these record-
ings in the schoolroom are immediate-
ly obvious. Story telling hour can be
made more entertaining with this
added variety of voice and source of
material as well as mode of presenta-
tion. For the harassed librarian-
school or public— here is the idea sub-
stitute for that rainy afternoon story
telling hour when all the children are
there. Or plan to use these and other
story telling records regularly as part
of the library program.
Then, of course, the teacher train-
ing institution misses something when
materials of this nature are not 'on
hand' for student listening. First,
there is the immediate source of in-
formation about recorded materials.
Then there is the example of fine
story telling which may well be copied
in the classroom. And here is a way
to introduce these stories to the col-
lege student who may want to tell
them, read them or present them via
records. Yes, at each end of the study
area there is a place for these records
titled Read Me a Story and produced
by Weston Woods Studios, Weston,
Connecticut.
Sounds in Song
While we are in the grades let's
listen to a science record intended for
the elementary school student. Space
Songs (Science Materials Center 101,
The Library of Science, 59 Fourth
Avenue, New York 3, N. Y.) is an
attempt to motivate student interest
in a variety of questions about space.
The material is presented in tuneful,
singable, rhythmic songs (there is a
songbook of piano arrangements which
accompanies the record) entitled
"Planet Minuet," "Ballad of Sir Isaac
Newton," "Friction," "Longitude and
Latitude," "Shooting Stars," "Constel-
lation Jig," "Milky Way," "It's A Sci-
entific Fact," "Gravity," "Why Does
the Sun Shine," "Why Do Stars
Twinkle," "Why Do Stars have Dif-
ferent Colors," "Why Go Up There,"
"Zoom-a-little-zoom," (The Rocket
Song), "Beep-beep" (The Satellite
Song) and "What is a Light Year."
The recording features an excur-
sion into incidental learning in which
the actual learning material is some-
what overshadowed by the catchy
nature of the actual songs. Yet, in the
songs, time is taken for simple declara-
tive statement of scientific fact which
can lead the interested student to
further reading or other inquiry. Yes,
there are many children who will en-
joy hearing, and singing these songs
and whistling the tunes, and some will
be motivated thereby to further study.
In the area of science— and at the
other end of the instructional spectrum
—is The Science of Sound (Folkways
FX 6007) which was produced by the
Bell Telephone Laboratories and is
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AMraaa-
Cify amd atata..
distributed under the Folkways labe
By comparison, this is not speculi
tion, this makes no effort to be 'shov
manlike and appealing' and yet by i
very nature it will attract many sti
dents and 'hi-fi buffs' who want I
understand still better what and wl
sound is.
The recording starts with a sectic
on "How We Hear" and enters ini
discussion and demonstration of sue
facets of sound as "Frequency
"Pitch," "Vibration and Resonance
"Intensity," "Loudness," "Noise Mea
urement," "Masking," "Quality," "Eel
and Reverberation," "Delay Disto
tion," "Music or Noise?" "Fundamei
tals and Overtones," "Subjectii
Tones," "Filtered Music and Speech
"Dissonance and Consonance," "Mu;
cal Scales," "Vibrato and Tremoh
and "The Doppler Effect." And pa
enthetically, in reference to the Do
pier Effect, we learned recently th
through this the precise speed of sate
lites is measured.
The recording is quite complet
It is a lecture and demonstration,
is the use of sound to talk about sour
and to demonstrate sound's properti
and qualities effectively. This can 1
very useful in secondary school at
college physics courses and to son
extent in music instruction.
There is an abbreviated version
this recording on Folkways FX 61 !
which may be ample for some instru
tional applications. The subjects i
eluded on this recording are "How V
Hear," "Frequency," "Pitch," "Inten:
ty," "The Doppler Effect," "Echo at
Reverberation," "Delay Distortior
"Fundamentals and Overtones
"Quality" and "Filtered Music ai
Speech."
In this 'potpourri' we must mentic
and acclaim the very ambitious proje
undertaken at the Yale Uiiiversi
Audio-Visual Center under the ca
able direction of Elliott Kone. Ei
ploying the trade name 'Carillon' Ya
is publishing the Yale Series of R
corded Poets. The first four, featurii
Allen Tate, Robert Lowell, Staii](
Kunutz and Dudley Fitts each rea
ing his own work have been releasi
and they bode well for the expansic
of our recorded literature.
Thomas Lask, writing in the Ne
York Times, said, "One of the surpr:
ing beneficiaries of the long-play re
ord has been the contemporary poet
We agree, and add that the listen*
too, is a beneficiary because on
through this medium will the mode
bard be heard, recognized and a
claimed for his true worth. These a
all worthwhile recordings and beloi
largely in school, library and hor
collections. ^
294
Educational Screen and Audiovisual Guide — June, 19
t^
ILMSTRIPS
by Irene F. Cypher
We should like to make a plea for a
it more imagination and artistic
riise in the type of drawings and
.itches used as the basis for film-
I ij) illustration. This is not an attempt
• balance or compare direct photog-
■ liv with drawings; it is not an at-
|)t to say that one type of illus-
ition is better than the other; to say
;i( li things would be downright silly,
II each type has something to offer as
w ay of visualizing any material.
Direct photography has its value
ml place; the artist's drawing also has
s place. Direct photography is good,
:i(l there is no denying the fact that
lir lens of the camera catches things
s they are and gives us a pictorial
ecord that is lifelike. Sometimes, how-
ver, it is good to have the artist's
isualization, for he can eliminate dis-
racting details and highlight impor-
ant features. But (and here is our
eason for the initial plea), if only the
.rtist would use an ounce of imagina-
i(Mi, of fantasy, spirit, call it what you
'ill, when he makes his sketches.
Instead of always trying to make his
)ictures seem to be quasi-realistic
cenes, why not frankly include some
lumorous figures, some line drawings
0 suggest situations, some delicate
igures that create a feeling or mood.
t is a relief sometimes to find pic-
orial material which is quite obvious-
y not "real" but which nevertheless
ielights the eye of the viewer— and
laving done so, leads the mind to
■hink about many things. There used
:o be a much quoted phrase to the ef-
"ect that "it was good to leave some-
thing to the imagination."
Airplanes, Jets and Rockets (6
strips, color; produced by Jam Handy
Organization, 2821 East Grand Blvd.,
Detroit, Michigan; $31.50 per set,
$5.75 single strips). The basic story
of this series is that of the principles
of today's powered flight. Included in
the story are accounts of how air-
planes, helicopters, jets and rockets get
into flight and what keeps them fly-
ing. Air flight is a common part of our
way of life, but we are not all familiar
with the advantages of jets over pro-
peller-driven planes; certainly we
know all too little about why satellites
and space stations orbit or how a
rocket works in airless space. The in-
formation in the set is timely, and
well depicted for elementary and jun-
ior high science study. The story is
plainly presented, but interesting.
Birds and Their Songs (4 strips,
color, with two long-playing 12-in.
records and a guide; produced by
Museum Extension Service, 80 West
40th Street, New York 18, N. Y.; $29
for complete set.) This is a truly
splendid series for anyone interested
in nature study; it is also a wonder-
ful set to give to pupils so that they
may learn to know and recognize the
songs of many of the birds we hear
in our gardens and woodlands. The
ability to recognize the songs of these
birds will add life-long pleasure and
provide something that has meaning
for us all.
The filmstrips give us pictures of
about 40 of the birds most commonly
found in woods, gardens, meadows,
marshes and shores. The records were
recorded by expert ornithologists and
have caught the notes of the various
calls clearly. There is considerable in-
formation about the birds, such as
nesting habits, migration patterns, dis-
tances flown and general character-
istics. The set is excellent and highly
to be recommended for school use, for
camps and nature study classes and
for all nature lovers.
David Einhorn: The Father of the
Union Prayerbook (Single strips, color,
with manual; produced by The Union
of American Hebrew Congregations,
838 Fifth Ave., New York 21, N. Y.;
$7.50). As the title suggests, this is
biography; the story of a man who
contributed much to Reform Judaism.
As such it is a strip to recommend to
all religious school and adult religious
study groups. The life and work of the
man are clearly portrayed and the fac-
tual accoimt of his contributions to the
ritual of his faith are well presented.
The strip also has value as the story of
how a deeply religious man watched
the struggle against slavery at the time
of the Civil War, and how his hatred
of human slavery influenced him in
his life work as a rabbi. The illustra-
tions are well drawn and the artist has
caught the spirit of the story and
given us a portrait of a man and his
family, his environment and his work.
Hawaii (6 strips, color; produced
bv Visual Education Consultants, Inc.,
2066 Helena St., Madison 1, Wiscon-
sin; $39 per set, $7..50 single strips).
Two mainland girls, Wendy and Chris,
come by plane to visit our new state,
and their visualized tour takes us from
island to island to see people, places,
ceremonies, industries, and life in
Hawaii. We go from sugar and pine-
apple plantations to national park
areas, exploring and visiting. There is
a pronounciation key and primer of
the Hawaiian language which will
stimulate pupil interest, and they will
be interested to see many evidences of
the culture of the past as well as mod-
em buildings, homes and recreational
and business areas. Our tour is well
planned and the presentation adapted
to material included in curriculum
units. There is much that we need to
know about Hawaii, and this series
will help us to get some idea of what
life in the islands means to the peo-
ple who live there.
National Gallery of Art (10 film-
strips, color; produced by Encyclo-
paedia Britannica Films, 11.50 Wil-
mette Ave., Wilmette, 111.; $60 per set,
$6 single strip). The National Gallery
of Art in Washington, D. C, is a mu-
seum of note, and the masterpieces in
its collections include examples of art
of early Renaissance Italy, of Spain,
France, the Low Countries, England
and the United States. The policy of
the gallery is to include both paintings
and sculpture representative of region-
al and historic units. This series brings
us highlights from the collection and
includes examples of the work of
Vermeer, Frans Hals, Giotto, El Greco,
Van Dyck, Reynolds, Gainsborough,
Ment, Renoir, Van Gogh, Gauguin,
Cezanne and many others. The ma-
terial is good for study purposes and
for enjoyment, for the color quality of
the reproductions is excellent. Some-
times the viewing of material such as
this is inspiration for further study and
as motivation for field trips to local
museums and art galleries.
Space and Space Travel (4 film-
strips, color; produced by Society for
Visual Education, 1345 Diversey Park-
way, Chicago 14, 111.; $21.60 per set,
$6 single strip). By means of well
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
BIOLOGY
ATOMIC ENERGY
PHYSICS
GENERAL SCIENCE
CHEMISTRY
MICROBIOLOGY
BIKE SAFETY
BUS SAFETY
Science filmitripi ovoiloble
under NDEA — Title III.
VISUAL
SCIENCES
Box S99E
Suffern, N«w York
Educational Screen and Audiovisual Guide — June, 1960
295
Beseler Company Product A Result
Of Non-Sensitive Film Experiments
The Charles Beseler Company of
East Orange, N. J., reports a new film
which is said to make black and
white negatives from color slides, pro-
jection positives from these black and
white negatives, and black and white
positive projection transparencies from
any black and white negative.
The film, called Slide-o-Film, should
enable photographers to work in both
color and black and white at the same
time and to compose their photo-
graphs for both mediums. It will make
possible the projection of black and
white salon photos to large audiences,
and black and white enlargements of
these transparencies.
The product dates back almost ten
years, when the United States gov-
ernment began its initial tests of nu-
clear fission. Immediately after the
first tests, it was discovered that "radi-
ation" or "fall-out" caused serious
effects on regular films and other "sen-
sitized" photographic materials ... as
far away as thousands of miles from
the test site. At this time, an inventor
demonstrated a new, sensitized film to
government authorities which, accord-
ing to his claims, was not sensitive to
nuclear radiation. With this material.
the government bureaus found they
could record duplicates of their origi-
nal negatives and positives, and these
duplicates would not be affected by
radiation caused by nuclear fission.
What's more, since it did not contain
silver nitrate particles that are sensi-
tive to ordinary light, it was grainless
and produced transparencies of re-
markable clarity, without a trace of
grain, except for whatever grain
existed in the original.
The inventor set up a manufactur-
ing plant to produce this material
(originally known as "Kalvar"), and
supplied millions of feet to the govern-
ment.
Early in 1957, the Beseler company
became interested in this material for
general photographic purposes. After
some months of investigation, the
company felt ready to introduce the
product to professional and commer-
cial users.
It was decided to test it on the ama-
teur and commercial market before
offering it to the general public. Early
in 1958, through 75 camera shops in
the New Jersey-New York area, this
was done for a 6-month period.
A Corner of Recent DA VI Show
Here is a small segment of the exhibits at the DAVI conventiuii in
Cincinnati in April. See page 269 for a retrospective glance at this
successful event.
drawn illustrations we are given tl
story of how artificial satellites ha'
been launched into space and wh
man will have to do if he will folio
the rockets into space. Emphasis is c
how travel into space is achieved aij
what major problems must be met
space travel is to be practical in tl
year 2000. The principles of rock
take-off are well explained and tl
material is planned for use in the i
termediate grades and up.
Picture Book Parade (8 filmstrip
color, with filmstrip text booklets; pn
duced by Weston Woods Studio
Weston, Conn.; $42 per set, $6..=
single strip.) This series is a she<
delight to review, for it is refreshir
and an example of what can be dot
with the medium when that ounce (
imagination is used. The stories ii
eluded are The Five Chinese Brother
Pancho; In The Forest; Curioi
Ceorge Rides A Bike; Magic Michae
Jenny's Birthday Book; White Snov
Bright Snow; Johnny Crow's Gardei
The stories themselves are the kin
that you love to read and tell over an
over again, and the art work of tli
filmstrips catches that entrancing qua
ity of illusion which adds so muc
to the pleasure of story telling an
makes it an art. Because there are n
captions to spoil or mar the pictur
content of the filmstrips, there is oj:
portunity to feast one's eyes on eac
frame and really listen to the story-
thus providing both a visual and a
audial experience with real leaniin
potential (not to mention learning er
joyment). Really excellent filmstri
material!
The Tabernacle As Described i
the Bible (single strip, color; pre
duced by The Union of Am. Hebre\
Congregations, 838 Fifth Ave., Ne\
York 21, N. Y.; $7.50 with manual)
This is an extremely interesting filn:
strip for any group interested in Bibli
cal history and also for those equall
interested in all matters pertaining t
the Holy Land, archaeological devel
opments and evidences of the exisi
ence of ancient cultures. Of particula
interest is the story of how Rev. Ml
Shouten, a Dutch Protestant clergy
man, built a model of the Tabernacl
at Mount Sinai and the care he pu
into the creation of this group. Intel
esting facts about the menorah, th
ritual objects used, the building
wliicli constituted King Solomon'
Temple, are all given. The art wor
is well executed and there is a feelin;
of dignity in the presentation. This i
a filmstrip of value for all groups in
terested in Biblical and cultural his
tory.
296
Educational Screen and Audiovisual Guide — June, 196i
PHOTOPLAY FILMSTRIPS
Greatest Show on Earth — In color, a pictorial guide to the circus, based on Cecil B. DeMIIIe's photo-
play. Won Academy Award as best picture of 1953. 40 fromes. $7.50. With guide, $7.80.
Hansel and Gretel — in color, 42 frames, highlights of fairy tale as performed by the Kinemins of
Myerberg's screen version, released by RKO, $7.50. With guide, $7.80.
Send for complete catalog.
EDUCATIONAL & RECREATIONAL GUIDES, Inc. 10 Brainerd Road, Summit, New Jersey
Educational Screen and Audiovisual Guide — June, 1960
297
TRADE DIRECTORY FOR THE AUDIOVISUAL FIELD
KEY: (P) — producsrs, tmportM's. [M)~-fnanufactur*r5. (D)>^daal«rs, distributors, film rsntoi libraries, projection services.
Where a primary source also offers direct rental services, ttie double symbol (PD) appears.
COLOR FILM DEVELOPING & PRINTING
Walt Sterling Color Slides
224 Hoddon Road. Woodmare, L. I., N. Y.
Authorized "Technicolor" dealer
FILMS
Association Films, Inc. (PD)
Headquorters:
347 Modiion Ave., N. Y. 17, N. Y.
Regional Libraries:
Broad at Elm, RIdgelleld, N. J.
961 Hlllgrove Ave., La Grange, III.
799 Stevenion St., San Francisco, Cal.
1108 Jaciison St., Doilat 2, Tex.
Australian News and Information Bureau (PD)
63« Fifth Ave., New York 20, N. Y.
Bailey Films, Inc. (PD)
6S09 De longpre Ave., Hollywood 38, Col.
Bray Studios, Inc. (PD)
729 Seventh Ave., New Yorii 19, N. Y.
Broadman Films (PD)
137 Ninth Ave., North, Nashville 3, Tenn.
Coronet Instructional Films (P)
Coronet BIdg., Chicago 1, lit.
Family Films, Inc. (PD)
5833 Santo Monica Blvd., Hollywood 38, Calif.
Ideal Pictures, Inc. (D)
Home Office:
58 E. South Water St., Chicago 1, III.
Branch Exchonges:
1840 Alcotraz Ave., Berkeley 3, Col.
3408 W. Seventh St., Los Angeles 57, Col.
714 — 18th Street, Denver 3, Colo.
1331 N. Miami, Miami 32, Flo.
55 NE 13th St., Miami 32, Flo.
53 Auburn Ave., N.E. Atianto 3, Go.
58 E. South Water St., Chicogo 1, III.
614 — 616 So. 5th St., Louisville 2, Ky.
1303 Prytania Street, New Orleans 13, Lo.
103 W. 35th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
15934 Grand River Ave., Detroit 37, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
3400 Nicollet Ave., Minneopolis S, Minn.
1403 locust St., Kansas City 6, Me.
3743 Gravois, St. Louis 16, Mo.
6509 N. 33nd St., Omaha 11, Neb.
1558 Main St., Buffoio 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 13th St., Cleveland 14, Ohio
2110 Payne Ave., Cleveland 14, Ohio.
West Penn BIdg., Suite No. 204, 14 Wood
St. Pittsburgh 33, Po.
1201 S.W. Morrison, Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
2434 S. Horwood, Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
319 E. Main St., Richmond 19, Va.
1370 S. Beretania St., Honolulu, T.H.
International Film Bureau (PD)
57 E. Jackson Blvd., Chicago 4, III.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Floral Pork, N. Y.
Moguil's, Inc. (D)
113-14 W. 48th St., New York 19, N. Y.
United World Films, Inc. (PD)
1445 Pork Ave., New York 39, N. Y.
543 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta, Go.
2337 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami, Fla.
FILMSTRIPS
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
Broadman Filmstrlps (PD)
137 Ninth Ave., North, Nashville 3, Tenn.
Children's Reading Service
1078 St. John's Place. Brooklyn 13, N. Y.
Christian Education Prass Filmstrlps (PD)
Religious Subjects
1505 Roce St., Philodelphia 3, Pa.
Family Filmstrlps, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Enrichment Materials Inc. (PD)
244 fifth Ave., New York 1, N. Y.
Society for Visual Education (PD)
1345 Diveriey Parkway, Chicogo 13
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lone, Floral Park, N. Y.
31 Union Sguare West, New York 3
Visual Education Consultants, Inc. (PD)
VEC Weekly Newt Filmstrlps
3066 Helena St., Madison, Wis.
FILMSTRIP, SLIDE ft OPAQUE PROJECTORS
Broadman Films (PD)
137 Ninth Ave., North, Nashville 3, Tenn.
OuKane Corporation (M)
St. Charles, Illinois
VIewlex, Incorporated (M)
35-01 Queens Blvd., Long Island City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicogo 80, III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Banner ft Flag Company (M)
334 (FS) Haddon Rd., Woodmere, L.I., N.Y.
All sizes — immediate delivery
GLOBES — Geographical
Denoyer-Geppert Compony (PD)
5335 Ravenswood Ave., Chicago 40, III.
BIOLOGICAL MODELS ft CHARTS
Denoyer-Geppert Company
5335 Ravenswood Ave., Chicago 40, III.
LABORATORY SERVICES
Byron, Inc.
1336 Wisconsin Ave., Washington, D. C.
Complete 16nim & 35mm laboratory services.
Geo. W. Coiburn, Inc.
164 N. Wocker Drive, Chicago 6, III.
MOTION PICTURE PROJECTORS ft SUPPLIES
Bell ft Howell Ce. (M)
7117 McCormick Rood, Chicago 45, III.
MAPS — Geographical, Historical
Denoyer-Geppert Company
5235 Rovenswooo Ave., Chicago 40, III.
MICROSCOPES ft SLIDES
Denoyer-Geppert Company
5235 Roventwooa Ave., Chicago 40, III,
PRODUCTION EQUIPMENT
Camera Equipment Co. (Mt
315 W. 43rd St., Now York 36, N. Y.
S.O.S. Cinema Supply Corp. (MC
602 W 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Col.
READING IMPROVEMENT
Psychotechnlcs, Inc.
105 W. Adorns St., Chicogo 3, III.
Mfgrj. of SHADOWSCOPE Reading Pocer
RECORDS
Childron's Music Center, Inc. (D
5373 W. Pico Blvd., Lot Angeles 19, Calif.
Children's Reading Service
1078 St. Johns Place, Brooklyn 13, N. Y.
Enrichment Materials Inc. (PD
246 Fifth Ave., New York 1, N. Y.
Follcways Records ft Service Corp.
117 W. 46th St., New York, N. Y.
Heirloom Records (PD
Brookhaven, N. Y.
(History through Ballads & Folksongs)
Music Education Record Corp. (P
P.O. Box 445, Englewood, N. J.
(The Complete Orchestra)
RECORDERS — PLAYERS
Allied Radio Corporation (MD
100 N. Western Ave., Chicago 80, III.
SCREENS
Radiant Manufacturing Co.
8230 No. Austin Ave., Morton Grove, III.
SLIDES
Key: Kodachrome 2x2. 31/4 x 4% or
(PD-4
(PD-2
Keystone View Co.
Meadville, Pa
Meston's Travels, Inc.
3801 North Piedros, El Paso, Texas
Walt Sterling Color Slides (PD-3
334 (ES) Haddon Rd., Woodmere, 1. 1., N. Y.
4,000 slides of teacher world travels
SOUND SYSTEMS
Allied Radio Corporation (MO
100 N. Western Ave., Chicago 80, III.
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, ill.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Nework,
N. J.
Eastman Kodak Company
Rochester 4, New York
Victor Division, Kalart Ce.
Plainvllle, Conn.
(M)
(M)
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon,
Ohio
298
Educational Screen and Audiovisual Guide — June, 196(
New Equipment and Materials
Ir addresses of the sources supplying
ilormation on which these listings are
Ised, refer to Directory of Sources,
J (re 310. For more information about
jv of the equipment and materials an-
.unced here, use the enclosed reader
rvioe postcard.
NEW EQUIPMENT
CAMERA ACCESSORIES
1 isnifinder" enlarges (3.5x) ground
i<s image for critical focus. When
i with twin-lens reflex cameras
tiliialite ".Maguifinder"
it brings image to eye level. In plastic
carrying ease, $9.57. EDNALITE.
For more information circle
No. 101 on return postal card.
»be and Prism for photomicrography
with Rollei; permits subject to be
viewed at all times, even through the
exposure. Tube $9.95; Prism $64.95;
bayonet adapters @ $2. BURBR
For more information circle
No. 10S on return postal Card.
PROJECTORS: Movie, TV
Uin Editor-Previewer for 8mm fea-
tures built-in dry splicer, "tape-re-
corder loading," fold-down 2%x3%"
screen, 50-watt lamp, "Ediview"
$34.95. ELGEET.
For more information circle
No. loS on return postal card.
rojector: Viewer. Instantaneous inter-
change from large screen projection
of 8mm film to a 2y4x3y8" built-in
viewer-screen is offered by the Kalart
VP 88. Instead of sprockets the film is
guided by nylon rollers. A small
group may view a film without set-
Kalart Viewer
ting up a screen or darkening the
room. As further encouragement for
story-editing home and school movies,
each projector includes a dual-pur-
pose splicer (cement or splicing tape).
$89.50. KALART.
For more information circle
No. IIM on return postal card.
PROJECTORS, Still
Viewlex V-500-P filmstrip and slide
projector features pop-up lamp ejec-
tor, magnifier pointer, self-threading,
automatic take-up, motor-cooling; 5"
f/3.5 lens, $114.50. VIEWLEX
For more information circle
No. 105 on return postal card.
Sawyer's "500" Slide Projector features
"easy-edif slide feed, remote control,
focus adjustment as well as advance
and back-up; 500-watt; 4" f/3.5 lens.
With remote control $99.95; manual
$84.95. SAWYER.
For more information circle
No. 106 on return postal card.
"Examiner" Filmstrip Projector gives
6x8" rear-projection image; front sur-
face mirror system; 75-watt lamp; wt
6 lb.; usable in lighted room for indi-
vidual and small group study. $59.50.
Available also are 2x2 automatic slide
projector and combination filmstrip
and 4-speed record player. RESED.
For more Information circle
No. 107 on return postal card.
PROJECTION ACCESSORIES
"Victorscope" anamorphic lens converts
any 16mm projector for showing Cine-
mascope wide screen movies, and may
also be used as a supplementary cam-
era lens for photographing wide-
screen films. $169.,50. Special adapters
available or on special order. VICTOR
ANIMATOGRAPH.
For more Information circle
No. lOK on return postal card.
8mm Sound Projector Accessories. The
8mm magnetic sound projector, usable
either for sounding originally silent
8mm film that has been sound-striped
or for showing professional 8mm
sound films (e.g. Castle or United
Artist Associates), now has quite a
list of available accessories. The Fair-
child line includes a wide-angle lens
and a telephoto lens each $39.95; zoom
lens $89.95; exposure meter $18.75;
3-channel mixer $49.50; 8-inch speaker
$24.50; camera carrying case $49.50;
camera tripod $24.50. FAIRCHILD.
For more information circle
No. 109 on return postal card.
Slidemaster Introductory Kit includes
Diazochrome film, mounts and acces-
sories to make ten 5-color transparen-
cies on the "Technifax Slidemaster
System" (Proto-Printer; "Pickle-Jar"
Developer; Tecniboard and Tecni-
stapler.) TECNIFAX.
For more Information circle
No. 110 on return postal card.
Reading Rateometer. New Model C
paces at 140 to 5000 words per minute,
as compared with the standard Model
A (70 to 2500 words), and the Model
NewECCO Improved
Model D For
16mm & 35mm
Cleans — Lubricates —
Prevents Dust Static
Speedroll
Applicator #1500
Clean and Intpoct your film in on* oaiy opora-
lion. Oparatas effoctlvely of lovoral liondrod
feel per minute. Sovo lime, fluid, labor, and
money, lifelimo bakollle conitrucllon. Ellmlnatot
waxing. Abiolutely tafe ond NON-TOXIC . . .
NON-INFLAMMABIE. Widely uiod by tchooli,
colleges and film libraries. t^t OO
Ecco No. 1500 Applicotor .f^^.W
Ecco No. 1S00 cleaning fluid, quart, S2.S0
Gallon $9.00
Ecco No. 2000 cleaning fluid for
NEGATIVES quart, f1.9S
Gallon, $6.50
ALL FILM HANDLING SUPPLIES
IN STOCK
Acetone, per quart $1.40
Per gallon, $4.50
Elhyloid Film ComonI, pint $2.00
Film Handling gloves, per dozen $1.95
Gaico Filmoter stop wotch, Swiss iewelled move-
ment. Measures equivalent footage for 16mm
and 3Smm film $24.50
THE CAMERA MART
1845 Brewlway (at 60th St.) N. Y. 33
PLua 7-6977
Iducaiional Screen and Audiovisual Guide — June, 1960
299
Good reasons
for RCA projector
popularity !
• "Life-Tested*"— your as-
surance of projector quality !
• Easiest, fastest threading
in the 16mm field !
• Whisper-quiet operation !
• Powerful 1200-watt lamp
—throws 20% more light
on screen !
• Built-in lubrication!
• Pressure guides are the
"softest touch" in film
handling !
• Nylon film pressure shoe —
lasts 2 to 3 times longer!
• Superior sound reproduc-
tion!
• Longer operating life;
minimum maintenance !
'Rigid endurance standards have been
set for RCA ■■LIFE-TESTED- Projectors.
Individual components as well as finished
projectors are subjected to continuous
testing to evaluate the durability and
efficiency of all operating parts. "LIFE-
TESTED" at RCA means better, more
reliable performance from RCA Projectors.
Tmk(l)®
RADIO CORPORATIOM
of AMERICA
AUDIO -VISUAL PRODUCTS • CAMDBN 2, N.J.
B (50 to 500). Eye-Span Trainer at-
taches to any 2x2 slide or filmstrip
projector for tachnistoscopic training,
$7.95; slide set $7.15; case and manual
$6.75. AVRES.
For more information circle
No. Ill on return postal card.
Film Master screens now come in eight
sizes, all seamless up to 70" x 70".
Vyna-Flect beaded white materials,
washable, fungus and lame resistant.
$22.95 to $49.95. RADIANT.
For more information circle
No. IVi on return postal card.
SOUND, Equipment & Accessories
Teaclier Console and Student Cubicles.
Multi-channel student hook-up con-
trolled from console. Manufacturer
states system adaptable to having two
Hamilton Console
instructors teach two different lan-
guages at same time over this instal-
lation. HAMANCO.
For more information circle
No. 113 on return postal card.
Student Recorder for langlab install
tions. "'Simplex" has single chani
amplifier, fully enclosed tamper-pn
reels and heads, records simultaneoi
ly from student microphone and cc
sole master. "Duplex" has 2-chanr
amplifier, plays back lower <erasabl
track or both simultaneously; contir
ous intercom from remote lii
RHEEM-CAL.
For more information circle ^|
No. 117 on return postal card.^|
Synchrovox, an attachment for t
Sonector 8mm projector, regula'
and keeps the speed of the project
synchronized with the speed of a
tape recorder; stop and start proji
tor control is effected by means
magnetic foil tape put on the i
cording tape. The Synchrovox po
tioned next to recorder. $58. AGF
For more information circle
No. 11K on return postal card.
Instructomat feature langlab install
tion centers with all record-playba
tape equipment located at instructo
console; 11 program channels ser
30 student positions and guest oi
lets; students hear own voice as th
speak into their individual micr
phones and have 2-way communic
tion with teacher; up to six studer
may be recorded simultaneously. II
STRUCTOMATIC.
For more information circle
No. 11!) on return postal card.
Langlab Listening Cart provides ta]
and phonograph listening center f
18 headphones; mobile, castore
metal, 32" high. Serves also as 1
watt PA and recording center. Ca
$54; complete with VM Model 7
tape recorder, ATC 400 4-speed tra
scription player, 2 plug in boxes ai
crystal headphones $565; stereo $6(
For more Information circle
No. 1*20 on return postal card.
RUGGED
LOW COST
EIGHT STATION
LISTENING
NETWORK
ALL-IN-ONE CONVENIENCE AND ECONOMY
The ATC HB-2 is a compact all-inone
unit featuring a built in 8 station lis-
tening network with an extra jack to link
several units together. It is equipped
with 8 light weight, U.S. made AInico
magnet double headsets with vinyl cov-
ered headbands. Both the headsets and
the 10-foot input cable are furnished
/ludioji
ronics
11057 WEDDINGTON STREET,
with standard phone plugs. Other fit-
tings are available upon request. The
rugged Yi" plywood case is fully covered
in a durable rust tone textured material
that matches other ATC sets. Ask your
dealer about the complete Audiotronics
line of Audio Teaching Components, or
write for the new ATC Catalog.
CORPORATION
f^ORTH HOLLYWOOD, CALIFORNIA
300
Educational Screen and Aidiovisual Glide — Ju.ne, 19(
Iheadphone and on-off switch. Tape is
Icartridged. non-reversible by student,
|who, however, listens to his own voice
he is recording. SCIENCELECT.
For more information circle
No. Vi'A on return postal card.
ed Dictaphones Langlab. Multiple
office dictating machines are offered
as an "Electronic Classroom" teaching
languages, history, shorthand, office
machines, physical education and
,_shop. DICK.
For more Information circle
No. I'ii on return postal card.
nual Portable Phonograph, Stereo
I Components. 4-speed. separate tone
I and volume controls, precision turn-
I table, external amplifier jack to con-
I nect into external speakers or other
units $49.95. Stereo Model 207 features
dual speaker systems each with 6"
and 5'/4" speakers; tone arm has
I stereo cartridge, $119.95. V-M.
For more information circle
No. lir> on return postal card.
MISCELLANEOUS EQUIPMENT
lut-away Metal Literature Pouches for
] 8V4 11" materials; IVi inches deep;
wall-hung or easel backed $4,10 each.
Flat back $3.75 each. Made of sheet
Sniitli Literature Pouches
I'l, enamel finished, front cut away
arally to disclose titles on front
page of contents. Should prove very
suitable for shelving and display of
' italogs, programs, instruction sheets
SMITH.
For more information circle
No. I'iti on return postal card.
Glow colors, transparent templates and
a new crystal guide lettering tray are
featured in complete sign-making out-
fits reportedly widely used by college,
etc. AV Depts. Price range $69.50 to
$119.50. Sample sign and literature
free. COLUMSIGN.
For more Information circle
No, l'i^ on return postal card.
Darkroom Paint for coating vats, sinks,
tanks, trays, shelves, etc., now avail-
able in green, grey or clear. Used on
floors and walls it forms tough elastic
surface resistant to water, acids,
chemicals solutions. Gallon $14.95; qt
$4.95. WOLFE-DOLAN.
For more information circle
No. 1S8 on return postal card.
Add-a-Unit Tape File holds up to 84
5-inch or 60 7-inch tapes, or 36 400-
foot cans of 16mm motion picture film.
Extension arms facilitate opening
drawer all the way; front has four
index tabs and single drawer pull;
hammerloid grey; $36.80. COFFEY.
For more Information circle
No, 129 on return postal card.
Soap for washing silconed cloths. Life
expectancy of silicone-treated cloths
and tapes, widely used for film and
tape cleaning and lubricating is con-
siderably increased by the advent of
"Woolite" cold water soap, now pack-
ed with "Filmagic" cloths, tapes. DG,
For more information circle
No. l.SO on return postal card.
Instrument Lubricants — disposable or
refillable grease and oil guns design-
ed to apply minute quantities of lubri-
cant to projectors, cameras and other
instruments. Kit of six assorted appli-
cators $1,75. NCRS,
For more information circle
No, l;{| on return postal card.
Record Rack, hangs on wall for sorting
recordings and similar size materials;
5 compartments enable sorting of over
100 records. $6.95. LESLIE.
For more information circle
No. 13'^ on return postal card.
THE INQUISITIVE GIANT
This film ihowi the workings
of a giont radio teiescopo
recently constructed at Jodretl
Bonk. England, designed to
give a new occount of the
tjniverse and to draw a mop
of the heavens which may well
revolutionize our present con-
cept of space.
Running Time: 30 min.
Rental $10.00 • Sale: $125.00
Send For Complete Catalog
Contemporary films
Depl. ES 267 W. 25 St. New York 1, N. Y.
Oliegon J.7220
Midwest Office
614 Davis St., Evonston, 111. DAvis 8-2411
m fILM DOCIOftS^
SPECIALISTS
in the science of
FILM
REJUVENATION^
RAPIDWELO Proceis for:
• Scratch-Removal
• Abrasions • Dirt • "Rain
rapid
Send for Free Brochure
FILM TECHNIQUE ..c
Founded 1940
37-02C 27th St., Long Island City I.N.Y.
Mrs. Mary Lou Plugge, Chairman of the Department of Speech and Dramatic
Arts at Adelphi College in New York, finds her NorElco 'Continental' tape
recorder an essential tool in speech instruction. Here Mrs. Plugge illustrates, to
her lovely student Carol Samisch, the proper ivay to produce a sound. MiSS
Samisch, in turn, repeats the sound into the tape recorder so that she may listen
to an accurate reproduction of her oivn voice and compare it. Says Mrs. Plugge,
"My NORELCO tape recorder is valuable to me for a number of reasons. There is
an impressive tone quality in its reproduction of sound. Concomitant with this is
the aid of the mechanical pause button which allows me to stop to analyze progress
without turning off the machine. The control over recording is such that the possi-
bility of accidental erasure is completely eliminated." The Norelco 'Continental'
is a product of North Atnerican Philips Co., Inc., High Fidelity Products Division,
Dept. IS6, ^30 Duffy Avenue, Hicksville, Long Island, New York.
Edicational Screen and Audiovisual Guide — ^June, 1960
301
Stile •abetter
PROFESSIONAL
LETTERING
TECHNiaUE
Write for literature
Stika-letter Co.
Box 1400, Eicondido, Calif.
AS NEW AS
TOMORROW!
IGmm COLOR FILMS
for
ELEMENTARY* JR. HIGH
SR.HIGH . COLLEGE
IE PLANET
EARTH
The formation and
growth of our earth . . .
using animation and
special effects.
I reel. Color $100
EVOLUTION
OF POAVER
Using animation, wc
show. man's progress
from muscle power
to the atomic power.
1 reel. Color $100
JrJ
ou^iass
527 NO. CIENEGA BLVD.
LOS ANGELES 48, CALIF.
Charting-Drafting Tape is now merch-
andised in clear plastic dispenser
reels, 1/64" to 2" wide and with
punched-out center for spindle stor-
ing. CHARTPAK.
For more information circle
No. Ui'.i on return postal card,
Life-Size Plastic Skull, natural bone
color, parts snap together easily,
spring action lower jaw, skull cap
removable, with stand. Assembled
$8; kit $5; acetate cover $2; 4-page
instructor's chart $.50. SUPLAS.
For more information circle
No. 184 on return postal card.
Mobile Rear Projection, shows 24"xl8"
picture from any sound or slide pro-
jector, in 22x39x40" (high^ cabinet
on 4" swivel casters, 14" shelf.
$139.50. WILSON.
For more information circle
No. 13.5 on return postal card.
Mounts and masks for all sizes of trans-
parencies from 16mm single frames to
5x7. $1.50 to $7 per 100. PORTER.
For more information circle
No. 136 on return postal card.
Movie Mover metal projector table,
18x24", three heights 40-32-26", 4"
swivel casters. $32.95; $31.95; $29.95;
with built-in 20 ft electric cord add $4.
WILSON.
For more information circle
No. 137 on return postal card.
Osler-Foringer Discrimination Device
for the study and testing of mentally
disturbed children. Holds up to 600
frames of 35mm film, each contain-
ing a simple 2-choice discrimination
problem. In four portable units total
weight 83 lb. less filmstrips $1,300;
stationary model less. FORINGER.
For more information circle
No. 138 on return postal card.
Porta-Lab, a mobile science demonstra-
tion laboratory console, with built-
in gas, electricity and water, on rol-
The KEYSTONE Standard Overhead Projector
is available for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projeaion of Transparencies, Standard
aVA" X 4") Lantern Slides, Polaroid Slides, and Hand-
made Lantern Slides or, with appropriate accessories
Tachistoslides (4" x 7"). 2" or 214" Slides, Strip Film,
and Microscopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number-
Combinations and Fraction-Combinations tachistoscopi-
cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
Write for Further Information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO., Meadville, Pa. Since 1892, Producers of Superior Visual Aids.
lers, that is designed to turn ai
classroom into a science demon.str
tion lab. $298. CUSTLAB.
For more information circle
No. 13!> on return postal card.
Satellite Orbit Demonstrator. 12" gloll
rotates on axis pin at South Po)
metal arc in plane of the equator ar
horizon ring perpendicular to eartf
axis makes this new type "Vanguan
mounting particularly suited for sate
lite study. JH-SH DENOYER
For more information circle
No. 140 on return postal card.
Self-adjusting Television Table 4:
high, top and two shelves 21"x30
4-wheel casters 2 with brakes; alum
num legs and retaining lip, rustpro.
throughout, shelves are of burnpro'
plastic laminated to %" plywoo
36" and 30" heights optional. DeLuj
model $69.95, others down to $34.i
(21x23"; 3" wheels, 41.35 or 29" high
MILLER.
For more information circle
No. 141 on return postal card.
Tape Storage for Language Labs. Met
cabinet with lock doors holds 5(
tapes shelved for ready selectio
$360. 106 tapes capacity $120. Ope
metal shelves, 48" wide x 75" higl
capacity 568 tapes, $210; separat
sections with either rubber feet c
mounting brackets 2', 3' and 4' loni
hold 18 tapes per foot, $16.50 to $2
NEUMADE.
For more information circle
No. IVi on return postal card.
Teaching Machine. Program scanne
provides a window movable ove
8%xll" material to allow written-i
answers at each step while keepin
all parts of the lesson concealed. Th
correct answer is disclosed adjacer
to the student's response as the ne>
question is brought into view. Hold
up to 15 sheets. Overall folded siz
12x16x1 Vi". $39.50. DYNASLIDE.
For more information circle
No. 143 on return postal card.
Thermoelectric Generator has 150 thei
mocouples connected in series, genei
ates approximately 5 volts termina
when heated. Approx 2 lb. Classroor
model, complete with alcohol burnei
stand, light bulb and marked bind
ing posts $47.50. TPI
For more information circle
No. 144 on return postal card.
Wall-Mounted Literature and Exhibi
Display Racks each, with two suf
ports $4.10; easel back $4.10; flat bac
$3.75. Free brochure. SMITH.
For more information circle
No. 14.5 on return postal card.
SOCIAL PROBLEMS
Exposure mp CONTEMPORARY 9mi
b&w $30. The urgency of the refuge
and displaced persons plight. SH C /
For more information circle
No. 140 on return postal card.
Indian Summer mp FOLKFILMS 28mi
b&w apply. An old farmer resist
eviction from land wanted for a dar
site. JH SH C
For tnnre information circle
No. 147 on return postal card.
302
Educational Screen and Audiovisual Guide — June, 196(
NEW MATERIALS
KEY TO ABBREVIATIONS
> — motion picture
— fllmstrlp
—slide
c — recording
33-1/3 r.p.m. microgroove record
n — minutes (running time)
—frames (fllmstrlp pictures)
—silent
— sound
—rent
.w — black a white
l^-color
i — Primary
r — Intermediate
I — Junior High
I — Senior High
— College
—Adult
AGRICULTURE
tiaska's Modern Agriculture mp
BAILEY 15min col $150 b&w $85. His-
torical development of farming in
the 49th state, contrasting the pio-
neer struggles of the first Matanuska
Valley settlers 25 years ago with
their status today. JH SH
For more information circle
No. 148 on return postal card.
I'he Changing Maple Country mp
CORNELL 23min col $175. Newest
techniques for gathering and process-
ing maple sap and production of
.syrup. Forest resources as the basis of
an expanding industry. SH C
For more Information circle
No. 149 on retarn postal card.
BUSINESS EDUCATION
Herman Holds a Sales Meeting mp ICR
9min col $125 r $50, applicable pur-
chase. Hilarious satire on the annual
sales meeting ritual; contrast between
what the sales manager tells the boys
and what he does under words
semantic cloak is not only fun but a
remarkable example of the mis-
I opresentational powers of verbal
communication. A C SH
For more information circle
No. 1.50 on return postal card.
Speak Well Off-the-RecordrecCOLREC
12" LP $3.98. Self-teaching guide for
speech correction. Includes a 16p
illustrated instruction manual based
on Paul A. Mills' Sales Power Course.
A SH C
For more Information circle
No. 1.51 on return postal card.
CINEMA ARTS
Kxposure Meter: Tlieory and Use mp
INDIANA lOmin col $100 b&w $50.
Principles and working parts explain-
ed; use techniques demonstrated in
a wide variety of applications. JH-A
For more Information circle
No. 1.52 on return postal card.
The History of the Motion Picture
(series) STERLED 14mp b&w 30-
min ea $125. Three titles now ready:
The Fun Factory, Mack Sennett,
Chaplin, Turpin, Arbuckle, Carole
Lombard, Mable Normand; Dr Jekyll
and Mr. Hyde, John Barrymore
initiates the American "horror" film;
The General, Buster Keaton's comic
recreation of Civil War episode. JH-
C-A
For more Information circle
No. 1.58 on return postal card.
Television 3fs FILMSCOPE col set
$10.50 ea $4. Titles: The Television
Station; Equipment and Sets for Live
Television; Preparation of a Live-
show. JH
For more Information circle
No. 154 on return postal card.
EDUCATION
And No Bells Ring mp NASSP 60min r
$3. Recommended changes in second-
ary education include flexible class
size, individual and small group study,
greater use of audiovisual materials
and techniques. Accompanying book-
let, "New Directions to Quality Edu-
cation" free. SH A TT.
For more Information circle
No. 15.5 on return postal card.
Dance Your Own Way mp UC lOmin
col Creative dancing by small chil-
dren as a means of bringing out the
shy ones. TT
For more information circle
No. 1.56 on return postal card.
Early Reading and Writing mp BASED
49min col $450; r $25. Part I: Pre-
school children learn to read and
write (15mini; II: Teaching methods
that encourage interrelated discover-
ies by the child, e.g. 2%-year-old
meets electric typewriter; (18min)
III: 3-year-old reads, types. TT
For more information circle
No. 157 on return postal card.
Going to School Around the World kit
incl 17 flat pictures UNESCO free.
These photographs of school scenes
illVzxUVz") from Africa, the Amer-
icas, Asia and Europe are photo-
graphically attractive and interest-
compelling. The kit includes a sug-
gested layout diagram for effective
display, a large title and a discussion
guide. K-C
Write direct
"Thinking" Machines mp ETS 20min col
$210. Experiments in machine
"intelligence" by MIT, IBM and Bell
Lab scientists. A mechanical mouse
learns by trial and error; a chess
game against a giant computer; a
machine that recognizes visual pat-
terns. JH SH TT
For more Information circle
No. 158 on return postal card.
The USF Story mp University of San
Francisco, Dept. of Public Informa-
^^
Wi TALK >r«- rwmr SCRIIH
■H TYPCWRITTiN MElSAGfS
Wm RAOIOMAT SUOCS
B|l WNITI AMMB.«IIU>
W^ ACCIH -to SVMtllUtl
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Regular siztt 3V4x4 or th« N*w Ouploa 3x2.
Sold by Audio - Viiual, Photo & Thootro
SuDDly Dealen. For FREE SAMPLE writ»—
RADIO-MAT SLIDE CO., Dept. V,
223 Oakridg* Blvd., Daytona B«och, Pis.
Beloved
(^cf^.
MI DIJNfY P1O0UCIIONS ^
characters In new
) Sound
Fiimstrips
Study guides show
religious teaching
applications. Send
for FREE master study guide
now in Cadicdnil ^flmstrips
°'pf- 77 . 2921 Weit Alameda Ave., Burbanh, Calif.
FORSE THE RIGHT DARKENING
DRAPES AND SHADES
for Classrooms and Auditoriums
Forse Drapes and Shades meet every lne«pensi»e . . . Guaranteed lor
requirement for light control and room 10 years . . . Used threu(hout
darkening. Choice of decorative colors. the United States since 1917.
DETACH AND MAIL THIS COUPON
%
EDUcATIO^AL Screen and Audiovisual Guide — June, 1960
^Q\^C_ manufacturimo company
2347 Sullivan Ave. • St. Louis 7, Mo.
Send free samples and literature.
NAME ~
INSTITUTION
ADDRESS
-,jY ZONE STATE
303
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipment, Stereo, Hi-Fi audio,
school sound systems, training kits, elec-
tronic parts. Write for volue-poclced Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
A thoroughly tested "prep" course in
COLLEGE ENTRANCE
ENGLISH
Recorded on seven 12" LP records 114
sides) plus 104-page textbook for class-
room teaching or home study
The ANATOMY Of
LANGUAGE
by Morris Schreiber, New York City prin-
cipal, author, instructor in English, drama,
poetry.
A new teaching tool which will help
to vitalize and dramatize classroom
instruction. Excellently adapted for
modern self-instructional techniques
in and out of school.
9108 list price $S2.50. School net $42.00
Send for free pamphlet describing in
full content, utilization, evaluation.
BEim
117 W. 46th Street, New York 36, N. Y.
FOR YOUR CLASSROOM
THt EASY
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,M\ot*
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> 50,000 Users
Can't Be Wrong
' Lifetime Guarantee
THE EDUCATOR'S FRIEND
Here's a professional projector for
your educational and entertain-
ment films. Precision built with
rugged construction throughout.
Weighs only 271/2 lbs.
Complete $349.50
ES
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I
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S 1245 Chicago Ava., Evanston, III. . Ph: DA 8-7070
Write for Free Catalog
theHARWALDco.I
tion. San Francisco 17, Cal. "Full
length" col. loan. School-made pro-
duction showing all aspects of student
life. 1960. Write direct.
Visual Perception mp ETS 20min col
$210. Importance of sound assumptions
to efficacy of scientific method dem-
onstrated by Dr. Hadley Cantril,
Princeton. JH SH TT
For more information circle
No. I5M on return postal card.
GUIDANCE, Personal
Psychology for Living (series) 5mp MH
b&w. Correlated with Sorenson and
Malm text. Titles: Facing Reality
(12min) $75; Habit Patterns (15min)
$85; Successful Scholarship (llmin)
$60; Heredity and Family Environ-
ment (9min) $55; Toward Emotional
Maturity (llmin) $65. SH C
For more information circle
No. 160 on return postal card.
GUIDANCE, Vocational
Breakthrough The Challenge of Agri-
cultural Research mp USDA 27%min
col apply. The challenge to college
students in selecting agricultural re-
search as a career. C SH
Write direct
Three for Tomorrow mp UWF 28min col
loan. College graduate sizes up the
many career opportunities in the oil
industry. Louisiana under-water wells
are featured. SH
For more information circle
No. 1<>1 on return postal card.
HEALTH, SAFETY
About the Human Body mp C-W 15min
col $165 b&w $90. A boy's visit to the
doctor's office becomes vehicle for
interesting discussion and demonstra-
tions about the body and its parts
and how they work. Int
For more information circle
No. 163 on return postal card.
50,000 Lives mp ASSOCIATION 13%-
min col loan. Mouth-to-mouth breath-
ing, Red Cross officially approved
resuscitation method. Universal
knowledge of the technique could
save 50,000 lives needlessly lost by
asphyxiation. JH-A
For more information circle
No. 168 on return postal card.
Health and Safety for You 5mp MH
b&w. Correlated with Diehl and
Laton text. Titles: The Heart— How
It Works (llmin) $65; Community
Health and You (lOmin) $60; Parents
are People Too (15min) $90; Sneezes
and Sniffles (lOmin) $60; Your Body
During Adolescence (lOmin) $65. SH
For more information circle
No. 164 on return postal card.
It's Wonderful Bebig a Girl mp PPC
20min col loan. Menstruation present-
ed as normal life experience of
adolescent girl. Successor film to
"Molly Grows Up." JH SH A
For more information circle
No. 165 on return postal card.
That They May Live mp PYRAM!
27min col $250 b&w $125. Trainin
currently recommended method
artificial respiration. JH SH C A ,
For more Information circle
No. 166 on return postal card.
HOME ECONOMICS
Arranging Flowers in Your Home m
CORNELL 25min col $199.50. Step b
step procedures for making basi
arrangements; treatment before ai
ranging, choosing holders and vase:
selecting the right position. SH A
For more information circle
No. 167 on return postal card.
INDUSTRIAL ARTS
(Incl graphics)
The Newspaper 3fs FILMSCOPE col st
$13.50. ea $5.50. Titles: Covering th
News; Photographing the New;
Printing the News. JH
For more information circle
No. UiH on return postal card.
INDUSTRY, TRANSPORTATION
Born in Freedom mp UWF 27min cc
loan. Birth of the petroleum industr;
with discovery of oil in Pennsylvania
JH-A
For more information circle
No. 169 on return postal card.
Copper Mining mp DOWLING 14mii
col $135. Huge open-pit mine; millinj
and smelting; blister bars of 99"/,
pure copper. El JH
For more information circle
No. 170 on return postal card.
Facts About Oil, booklets, maps 34x44'
4-color charts. Free. AMPET.
For more information circle
No. 171 on return postal card.
The Gasoline Age — History of Transpor
tation mp EBF 14min sd col $150 b&w
$75. At the turn of the century th(
Steam Age is challenged. Birth ol
the automobile and present relatior
to railroads, waterways, airplanes. Im
JH SH
For more information circle
No. 17'i on return postal card.
Ocean Freighter 2fs DOWLING b&w sel
(2) $5.50 ea $3. Titles: The Ocear
Freighter (37fr); Operating c
Freighter at Sea (50fr). El Int
For more information circle
No. 17.S on return postal card.
Old as the Hills mp NORTON col 20-
min loan. Nature and manufacture oJ
abrasives. History reenacted in Old
Sturbridge Village; mining bauxite;
applications of abrasives in homes and
industry. JH-A
For more information circle
No. 174 on return postal card.
A story of People and Progress mp
AMPET 26Vzmin col loan, Six dra-
matic vignettes about people who
work in the oil industry. Narrated
by John Daly. JH SH
For more Information circle
No. 17.5 on return postal card.
304
Educational Screen and Audiovisual Guide — June, 1960
I study of Railway Transportation 40
llat pictures AAR. monochrome, 8%-
Icll", with 2 teacher guides. Free,
^...escriptive legend on back of each
picture in good legible type. Elem.
For more information circle
No. 176 on return postal card.
^e Truck Driver mp EBF 16min sd
;ol $180 b&w $90 L o n g-distance
■iver on an all-night run 340 miles
^^^•om Chicago. Function of a truclc
terminal. City driving and toll roads.
:ety equipment, fire extinguisher
used to help motorist in trouble. Eat-
ing en route. Snow. Sleep at destina-
tion and preparations for the return
trip. Pri El
For more information circle
No. 177 on return postal card.
'Udcat mp UWF 20m in col loan. Story
of the "independents" who gamble on
finding oil where they think it ought
to be. SH-A
For more information circle
No. 178 on return postal card.
LANGUAGES
lexico: Tierra de Color y Contraste mp
NEUBACHER 16min col $155. Cultural
developments from early Indian civi-
lizations to present. Narrated in
Spanish for second and third semester
students. SH C
For more information circle
No. 17!) on return postal card.
LANGUAGE ARTS
leginning: Spanish 4 mp, 4sfs, 8 tapes
C-BEF set complete with manual $486.
Conversational approach, entirely in
Spanish, in 9th-10th grade U.S.A.
classroom situation. First two cover
speech and aural comprehension;
second two include reading. Scenes
from film on filmstrip provide
review; tapes give repetitive exer-
cises. Each 10-12 min. SH TT
For more Information circle
No. 180 on return postal card.
Keys to Reading 3mp and 3sfs. C-BEF
10-12 minutes each. Set of 3 films, 3
filmstrips and Teachers Manual $246.
Individual films $86. Importance and
techniques of effective reading. Titles:
Words; Phrases and Sentences;. JH-
C TT
For more information circle
No. 181 on return postal card.
Pathways to Reading 5mp C-BEF. 10-
12 minutes each. Set of 5 films with
Teachers Manual $396. Individual
films $86. Designed to stimulate inter-
est and improve techniques in ele-
mentary student reading. Titles; Why
Read?; How To Read; What Did You
Read?; Was It Worth Reading?; What
Is a Booli? Elem JH
For more information circle
No. 18*.! on return postal card.
Phrase Reading 16mp. C-BEF ea 4-6min
at silent speed. Set $396. Introductory
sound film: It's in the Phrase; plus 15
practice films; 3 beginner level, 6
intermediate, 6 advanced; target
speeds increase from 100 to 536 words
per minute. Series includes 175p
manual; 154p student workbook. Elem-
C TT
For more information circle
No. 188 on return postal card.
LITERATURE, DRAMA
Poetry Filmstrips 30 short fs COPP-
CLARK col W $3.95; 4 longer $5.99.
with pictorial backgrounds, or, op-
tional, pictures only. Titles range from
"One, Two, Buckle My Shoe" to "The
Village Blacksmith," graded K to JH.
For more information circle
No. IH4 on return postal card.
Yale Series of Recorded Poets 22rec
CARILLON 12" LP $5.98 plus 40#
postage; annual subscription (22
albums) $95. Each album includes a
record of poetry read by its author,
his photograph, a critique by an editor
chosen by the Yale University Depart-
ment of English, printed text of the
recording, biography and bibliogra-
phy. The first four; Allen Tate, Dud-
ley Fitts, Stanley Kunitz, Robert
Lowell. SH CA
For more information circle
No. 18.? on return postal card.
MATHEMATICS
Adventure in Science: The Size of
Things mp FA lOmin col b&w. Size
shape, measurement concepts develop-
ed by animation techniques. Evaluat-
ed ESAVG 1/60. Elem JH
For more Information circle
No. 186 on return postal card.
Introductory Statistics T-m/c program
for Film-T u t o r type teaching
machines. IMI
For more information circle
No. 187 on return postal card.
Locus transparencies VIKING 9 prob-
lems set $15. Original information in
black, dimensions green, final locus
in red. SH TT
For more Information circle
No. 188 on return postal card.
The Mathematician and the River mp
ETS 20min col $210. Flood control on
the Mississippi as an example of
problems of applied science. JH SH
For more information circle
No. 189 on return postal card.
MUSICAL, General
Musigraph flannel bd and press-on
notes OFLOC $9.50. 24x36" board
(folds to 18x24") complete with
symbols and notes for group visual-
ization in music study. Board only
$7.50.
For more information circle
No. 191) on return postal card.
MUSIC, Instrumental
Drums of Passion rec COLREC 12" LP
$3.98. African message drum rhythms
and folk songs, including tributes to
freedom and social change. Michael
Alatunji and his company. SH C
For more information circle
No. 191 on return postal card.
4 SPEED
RECORD «r
TRANSCRIPTION
PLAYERS
irrjt« far illuitrattd
catalot
AUDIO-MASTER
I7E. 45ttiSt., NewY^)rk
Election Year 1960 "^
TODAY'S T?
STUDENTS
TOMORROW'S
CITIZENS
FUNDAMENTAl |^^=
DEMOCRATIC ^^^
PROCESSES
PRESENTED IN
TWO AWARD-WINNING FIIMS:
X VOTING PROCEDURES
"THE LEGISLATIVE
PROCESS
Purchose, Plwtew, or Rental Infoi
' ' f from
INDIANA UNIVERSITY
au d i o ■ V isuo I center
Bloomington, Indiana
NOW!
science
film . . .
GRRSS-BLRDE JUOGLE
Encourages upper elementary and
junior high students to observe
and understand the small animal
world of the backyard. Introduces the
arthropodo division of the animal
kingdom, which includes insects,
crustaceans, chilopods, diplopods,
and arachnids. Explains the differences
in simple terms. Extreme close-ups
of many kinds of insects and spiders,
sowbugs, and the millipede and
centipede, reveal their particular
habits. Photographed by August Lenox.
11 MINUTES. COLOR $120, RENT $6
Order your print today!
Write for free catalog.
^^ BAILEY FILMS, INC.
6509 DE LONGPRE AVE. HOLLYWOOD 2». CALIF.
Edlcational Screen and Audiovisual Guide — June, 1960
305
PajJIowling Pictures
If you liked "Insect Foods"
get this fine companion film
INSECT COLLECTING
14 min. color $135.00
Write for Pretieus and Study Guides
1056 S. Robertson Blvd. los Angeles 35, Calif.
liopDrnprtiQ
PRODUCTIONS.Hc.
VALHALLA. NEW YORK
HAVE A GOOD SUMMER!
If you are supervising at a camp
this summer, try
SEE - A - TUNE
Group singing v/ith primary
youngsters
SEE - A - TUNE has a 12" LP that
gives youngsters instructions for
following the clever visuals on the
charts: Teaching music reading at
a beginning level
SEE-A-TUNE record/charts $5.95
See-^TH^icc " 16mm
Pathe^r^
-—■©--
^ NEW
CINE REFLEX
CAMERA
. ^1 best results you
must look directly
. through the shoot-
1 ing lens! That's why
"See-Thru" Pathe' is
so icfeal with long
^__^^ Telephoto Lenses . .
where Viewfinders are not practical!
lenses up to 80" focal lengths are avail-
able for the new "See-Thru" Pathe'.
. Continuous Reflex Viewing!
NoPorollox! "
• Variable Shutter- 180° -to Totally
Closed fSignolledJ! __
• Variable Speeds - 8 to 80 Tromes
Per Sec! -^
• Alotoriiation Provision !
tntl 132 oq. Photo tqui^Cotolog f^^_
BURKE & JAMES, INC.
321 S. Wabash. Chicago 4. III.
PHYSICAL ED, SPORTS
Let's Dance mp CORONET 13%mm col
$137.50 b&w $75. Posture, steps,
rhythm and etiquette are covered
in this film produced by Brigham
Young University's Department of
Recreation. JH SH A
For more information circle
No. lO'i on return postal card.
PRIMARY GRADE MATERIALS
Animal Story 3fs DOWLING 21fr col
set $13.50 ea .$5. Titles: The Little
Ducks; Winnie the Colt; The Playful
Fish. Pri
For more information circle
No. 19^ on return postal card.
A Chalry Tale mp IFM lOmin b&w $4.
Cartoon story of a little white chair
that refuses to be sat on until after
it has had a chance to sit on the
would-be sitter. NFB production.
For more information circle
No. 194 on return postal card.
Children's Story Films 4mp STERLED
lOmin col $48.50. Titles: The Magic
Feather by which unselfish wishes
came true; Scruffy the kitten who ran
away from home; The Challenge to
Mr. Lion who bullied everyone in
the forest; The Gold Tooth and Mr.
Bear's toothache. Pri El
For more information circle
No. 19.5 on return postal card.
Flannel Board Games OFLOC. $2. Titles
include: ABC Flannel Board; Four
Hi-Heel Dolls; and Flannel Board
Play. Also Mr. and Mrs. Flannel Face
$1. Assorted Alphabet Font 202 letters
(1-%") and 1-10 numbers, trees,
animals, geometric figures $1.95.
For more information circle
No. 190 on return postal card.
RELIGION, ETHICS
The Navy Goes to Church mp UWF 20-
min b&w $43.33. The Navy's concern
for the spiritual well-being of its
personnel, irrespective of creed. JH-A
For more information circle
No. 197 on return postal card.
Palestine (Series) Film Discs CHAPEL
Each cardboard "Viewmaster" type
wheel holds fourteen 16mm single
frames, col apply. Titles: Seasons of
Palestine, Daily Work in Palestine,
Tent Life in Bible Lands. Elem-A
For more information circle
No. 198 on return postal card.
SCIENCE, Biology
Anatomy (transparencies) TWEEDY 8-
xlO" acetate build-ups for overhead
projectors. 11 units $69; also Botany 6
units, titles: Root System, Leaf
System, Flower System, Seed System,
The Stem, and Use of the Microscope,
$36. JH SH C
For more information circle
No. 199 on return postal card.
The Flow of Life mp ETS 20min col
$210. Basic research in the micro-
circulation of the blood and the cap;
lary beds. JH SH
For more information circle
No. 'iw\ on return postal card.
From Generation to Generation mp M
30min col $225. The human reprodu
tion process. Film involves emotion
and spiritual as well as physic
aspects. A SH C
For more Information circle
No. 201 on return postal card.
Insect Collecting mp DOWLING 14m
col $135. Collecting as an importa;
part of any study of insect life. Whe;
to look and how to capture. How
raise to adult stages Int JH SH
For more information circle
No. 2«a on return postal card.
On the Border of Life mp FILM li,
AGES 9min col $125. Biological r.
search on the embryo cell (France
C SH
For more information circle
No. S0:{ on return postal card.
Science Slides FILMSCOPE col ea 50
Several hundred 2x2. Animals, bird
reptiles. JH SH C
For more information circle
No. 21)4 on return postal card.
Trees and Forest Conservation 41
DOWLING 23-48fr b&w $10.50 ea %
Titles: Trees — the Oldest and Lar|
est Living Things; How Trees Grow
Why Trees Are Important; Growin
Trees for Tomorrow. Int.
For more information circle
No. 305 on return postal card.
The Worlds of Dr. Vishniac mp ET
20min col $210. Microbiologist show
life functions of one-celled animal;
satisfactions to be found in pursui
of the life sciences are highlighted
JH SH
For more information circle
No. S06 on return postal card.
SCIENCE, General
Air 5fs VISUAL col set $19.50. Titles
What Air Is; What Air Does; Wha
Air Pressure Is; Using Air Pressure
Using Compressed Air. Int
For more information circle
No. 207 on return postal card.
Airplanes, Jets and Rockets 6fs JAS
col set $31.50; indiv fs $5.75. Titles
What Makes an Airplane Fly? Ho\
Is an Airplane Controlled? Safety ii
Flight; How Do Helicopters Fly?
How Do Jets Fly?; Rocket Power fo
Space Travel. El JH
For more information circle
No. 208 on return postal card.
Atomic Energy (series) 5fs VISUAl
b&w Set $13.50. Titles: Atomic Con
cepts — Early Ideas: Atomic Concept
— Modern Views; The Nucleus; Stor;
of the Atomic Bomb (Atomic Energy)
Survival During an Atomic Attack
JH SH
For more information circle
No, 2(i9 on return postal card.
The Earth and its Moons 6fs FEE co
set $42, indiv $7.50. Titles: The Earth'i
306
Educational Screen and Audiovisual Guide — June, 196(
hape and Size; Motions of the Earth
: Space; The Earth as a Planet;
Exploring the Space Around the
Earth; Information from Satellites;
The Moon. JH SH
II For more Information circle
No. 310 on return postal card.
arrel Number One mp VWF 29min
b&w loan. Documentary treatment of
drilling and processing oil. JH SH
For more information circle
No. 'Zll on return postal card.
arth Satellites — Explorers of Outer
pace mp EBF ITmin sd col $180 b&w
$90. How man-made satellites stay
aloft, what we learn from them, what
we may look forward to. Int JH SH A
For more information circle
No. 212 on return postal card.
lementary Science Laboratory 6 card-
board 4-color cutout kits available free
from (some) local Coca-Cola bottlers.
Models, accessories, assembly instruc-
tion sheets, teachers' guides and take-
home material for students on 1)
Earth in Space; 2) Communication by
Sound and Light; 3) Weather; 4)
Magnetism and Electricity; 5) Living
Things; 6) Machines. El.
For more information circle
No. 213 on return postal card.
I^loring the Edge of Space mp ETS
20min col $210. Plastic balloon tech-
nology as applied to space recon-
naisance. Interdependence among sci-
entific disciplines. JH SH
For more information circle
No. 214 on return postal card.
Ixploring the Moon mp MH 16min col
$180 b&w $90. Imaginary flight; areas
are identified with superimposed
labels; simulated landing JH.
For more information circle
No. 215 on return postal card.
liiw Electricity is Produced mp DOWL-
ING llmin col $110. Friction, chemical,
and mechanical action demonstrated.
Induction principle discovered by
I'araday. Simple magneto generator.
Hydro-electric plant. El JH
For more information circle
No. 216 on return postal card.
Vlagnets 6fs JAM col set $31.50 ea $5.75.
Titles: Discovering Magnets; Different
Kinds of Magnets; Magnets Help Find
Direction; Magnets Can Attract
Through Objects (K through 3); and
What Is Magnetism?; Magnetic Fields
14 through 6).
For more information circle
No. 217 on return postal card.
Project "Mohole" mp ETS 20min col
$210. Geologists and geophysicists plan
to drill through the earth's crust,
through the Mohorivic Discontinuity
and on into its mantle. The ocean
floor is studied to locate a good start-
ing place. JH SH
For more information circle
No. 218 on return postal card.
The Realm of the Galaxies mp ETS 2-
min col $210. An inquiry into the
farthest reaches of the universe with
Dr. Allan R. Sandage of the Mt. Wil-
son and Palomar Observatories. JH
SH
For more information circle
No. 219 on return postal card.
Rockets and Satellites mp UWF 13%-
min col $135. The structure of the
rocket and function of its various
parts; principles of jet propulsion;
solar batteries; instrumentation;
launchings; orbit and problems in
outer space. Others in this elementary
science series, same length and price:
The Ocean of Air; Weather Scientists:
Electricity in our Lives; Way Stations
in Space; Light, Heat. Int JH
For more information circle
No. 220 on return postal card.
Rockets— How They Work mp EBF 16-
min sd col $180 b&w $90 Action-re-
action principle. Rocket Fuels. Guid-
ance methods. Int JH SH A
For more information clrcls
No. 221 on return postal card.
Science (transparencies) TWEEDY ace-
tate build-ups 8x10" for overhead pro-
jector. Astronomy (9 units) $33;
Meteorology (7 units) $36; Atomic
Science (7 units) $36; Electricity (10
units) $33. Also available are series
on Botany, Anatomy. Complete gen-
eral science "100 Set," 50 units, mostly
multiple overlays, $231 including
leatherette carrying case (separately
@ $9.75). JH SH C
For more Information circle
No. 222 on return postal card.
Science Course 37fs VISUAL b&w.
Physics (7fs 243fr) $12; Chemistry
(lOfs 460fr) $18; Biology (9fs includ-
ing Microbiology 338fr) $20; General
Science (llfs 436fr) $20. JH SH-1
For more Information circle
No. 22:^ on return postal card.
The Solar System 6fs FFE col set $42
indiv $7.50. Titles: Introduction to
the Solar System; Mercury and Venus;
Mars; The Giant Planets; Between
the Planets; Our Sun. JH SH
For more information circle
No. 224 on return postal card.
Volcano mp STERLED 20min b&w $45.
Various types of volcanoes, their
causes and effects. JH SH
For more Information circle
No. 22.5 on return postal card.
Water and Soil 4fs DOWLING 25-41fr
b&w $10.50 ea $3. Titles: The Water
Cycle; How Water Power Produces
Electricity; Why Water Is Important;
Conserving Water and Soil. Int.
For more information circle
No. 22(1 on return postal card.
Wind at Work mp DOWLING llmin col
$110. What makes wind; effect of heat
and cold; erosion; rain, snow, seed
dispersal; how boats sail and planes
fly. Elem Int
For more information circle
No. 227 on return postal card.
SCIENCE, Physics, Chemistry
Magnetism Demonstrator. EDMUND.
Three circular magnets of varying di-
ameter and thickness, plus a Kraft-
board tube, are used to demonstrate
attraction and repulsion, non-material
force and other principles. JH SH.
For more information circle
No. 228 on return postal card.
Electronic Mock-Ups kits SCIENCE-
LECT. Do-it-yourself kits for students
include assembly boards and all neces-
sary components. Basic Electricity
(29 experiments) $85; Basic Elec-
AMERICAN FILM FESTIVAL
me KibboH
AWARD WINNERS
BETWEEN
™^ TIDES
16nim Sd. Color 20 min.
Rental: $7.50 Sale: $175
Send for Our Lafesf Catalog
of Outstanding Films.
Contemporary films
Dept. ES, 267 W. 25 St. N.Y.I ORegon 5-7220
Midweit Office
614 Davis St., Evantlon, III. DAvis 8-2411
"FIBERBILT" CASES
"THEY LAST INDEFINITELY"
Equipped with steal corners, steel card
holder and heavy web straps.
Only original FIberbilt Cases bear this
Trade Marh
Your Assurance
of "nnatt Quality"
For 16nim Film —
400' to aOOO' ftee/s
Sold by All Leading Dealers
Educational Screen and Audiovisual Guide — June, 1960
307
Advertisement
HELPFUL BOOKS
ADMINISTERING AUDIO-VISUAL SERV-
ICES. By Carlton W. H. Erickson. Covers
administrative, supervisory, and tech-
nological problems, emphasizing com-
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pects. 479 pp., illustrated. Macmillan
Company, 60-5th Ave., New York 11,
N. Y. $6.9S.
THE AUDIO - VISUAL EQUIPMENT
MANUAL. By James D. Finn. Published
under the general editorship of Edgar
Dale. 384 pp. 1400 illustrations.
Henry Holt and Co., 383 Madison
Ave., New York 17, N. Y.
$15.00.
AUDIO - VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition
By Walter Arno Wittich and Charles
F. Schuller. 570 pp. 349 Illustrations
14 Color Plates. Harper & Brothers
49 E. 33rd St., New York 16, N. Y.
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AUDIO-VISUAL METHODS IN TEACH-
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Edgar Dale. 544 pp. Illustrated; end
with 49 full-color plates. Henry Holt
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17, N. Y. $7.75.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Eleventh Annual Edition, 1959. Edu-
cators Progress Service, Dept. AV6,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
piled and Edited by Walter A. WlHlch,
Ph.D., and Gertie Hanson Hoisted,
M. A. Fifth Annual Edition. 1959.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowl-
ke*. 19th Annual Edition, 1959. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $7.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation. By William
Lewin and Alexander Frazier. Illus-
trated. Educational & Recreational
Guides, Inc., 10 Brainerd Road, Sum-
mit, New Jersey. $3.95 on approval.
tronics (31 experiments) $165, with
tubes $180; Basic Radio (60 experi-
ments) $195. with tubes $210: Basic
Television (12 experiments) $119. SH
C.
For more Information circle
No. 'i'iii on return postai card.
Explaining Matter — Atoms and Mole-
cules mp EBF 14min col $150 b&w $75.
Elements, compounds and mixtures
explained in terms of atoms, mole-
cules. The "building blocks of matter"
in varied combinations, producing
varying results. Int JH SH
For more information circle
No. 330 on return postal card.
Neutrons and the Heart of Matter mp
ETS col $210. Exploring the nature
of matter and the significance of the
neutron's behavior, with Dr. Donald
J. Hughes of Brookhaven National
Laboratories. JH SH
For more information circle
No. 231 on return postal card.
SOCIAL STUDIES, Geograpliy, Travel
Africa 4fs EBF av 55fr col set $24 ea
$6. Titles: The Region; Native Tribes;
Animals and Birds; Plants and
Flowers. El JH
For more information circle
No. 'iS'i on return postal card.
Central Europe 6fs EBF av 50fr col
set $36 indiv $6. Titles: Mountains and
Valleys in Switzerland; Austrian Alps;
People of West Germany; The Nether-
lands and the Sea; Rural Belgium; The
Rhine River. El JH
For more information circle
No. 233 on return postal card.
The Esldmo in Life and Legend mp
EBF 22min col $240 b&w $120. Signifi-
cance of Eskimo sculpture as indige-
nous art form preserving ancient
legends. C SH A
For more information circle
No. 334 on return postal card.
Forests of Tropical America 6fs EBF av
50 fr col set $36 indiv di $6. Titles:
Land of the Tropical Forests; Mam-
mals of ... ; Monkeys of ... ; Cats
of . . . ; Birds of ... ; Reptiles and
Amphibians of the Tropical Forests.
El JH SH
For more information circle
No. 33.5 on return postal card.
NEW PUBLICATIONS
Aids to Learning for Grades One to Six.
Catalog of innumerable non-projected
visual aids for arithmetic, science,
social studies, language arts, music,
health and safety education and crea-
tive arts. 8 pp profusely illustrated
free. Creative Playthings, Inc.. 5 Uni-
versity Place, New York 3, N. Y.
For more Information circle
No. 23(i on return postai card.
Amateur Filmstrip Production Techni-
cal guide for AV centers and do-it-
yourselfers. 27pp $1.
Write direct
Decca Records Educational Catalog ir
dexes and grades all records unde
this label that are applicable to clasy
room use. Free. DECCED.
For more information circle
No. 337 on return postal card.
A Low-Cost Transistorized Re-Record
ing Mixer. Reprint from J o u r n a
SMPTE Sept. 1959. Free. WESTREJ
For more information circle
No. 33K on return postai card.
Tape Recorder Manual, Vol 5 describe
and visualizes service on recent tap
recorders. 160pp 8% 11" $2.95. SAMS
Write direct
Television Tape Recording by Georg
B. Goodall; Basic principles an
components; techniques; emphasis :
on the Ampex Videotape equipmen
48pp $1. ROBINS.
Write direct
Tutortext Sample sequence (Bidding o
Contract Bridge), scrambled book fc
use with teaching machine. 16p
Apply. WD-USI
For more information circle
No. 330 on return postal card.
TV Closed Circuit Equipment, for man
types of installations, schools, industr;
prisons, etc. 16pp free MOTOROLA
For more Information circle
No. 340 on return postal card.
Undergraduate and Graduate Prograi
of Study in Audio- Visual Communici
tions. 1960-61. Outline of course
degree requirements, lists of doctor!
dissertations completed and in proces
25pp free INDIANA
For more information circle
No. 341 on return postal card.
Visual Presentation Handbook: Jean c
Jen, 1959 Oravisual Co., St. Peter;
burg, Fla. 104pp $1.25 paper bad
Contains many practical suggestior
for visualizing otherwise oral pre
entations. While addressed primaril
to business and industry the uses i
well illustrated here may well I
applied in education. Oravisual cat:
log. free ICR.
For more information circle
No. 343 on return postal card.
Webcor Educator tape recorder insta
lation 11 schematic diagrams,
drawings, llpp, free. WEBCOR.
For more Information circle
No. 343 on return postal card.
"What Goes into a Good Film Guide'
by Rita Hochheimer constitutes tl
introduction to new film catalog. 8l
free. DISRAELI.
For more information circle
No. 344 on return postal card.
Why Califone? Language lab design at
specifications. 16pp free RHEEM-CA
For more information circle
No. 245 on return postal card.
308
Educational Screen and Audiovisual Guide — June, 19(
Trade News
ual Track Lip-sync
or 16mni Production
A magnetic sound recorder that as-
ires perfectly synchronized spot sound
eighs only seven pounds.
Magnasync's "Nomad" Model 816 at-
iches beneath any 16mm camera and is
riven by the camera by means of a
exible cable. One half of its sprocket-
riven dual track tape is used for lip-
ync commentary and other spot sound
The "Nomad"
vhile shooting on location; the other
lalf carries dubbed-in music and other
lound added during editing. Simultane-
)us playback of the two tracks report-
edly gives theatre-like results.
During projection the sound is held in
;ync by having the recorder-playback
Iriven by the projector. The mixed
iound may also be transferred to
■nagnetically striped film for use on a
■nagnetic projector. Nomad's transistor-
ized amplifier is powered by self-con-
tained rechargeable batteries. A remote
sound mixer may be hand-held by a
cameraman who is alone on location,
■naking the shooting of synchronized
sound shooting a one-man operation if
need be.
Levolor Woven Aluminum
Aluminum strip, pre-painted and then
interwoven with nylon, is now available
in a long line of colors and in two pat-
terns: Tropic Weave and Tapestry. The
latter, the top quality number, is inter-
laced with gold thread and more of an
over-all design. The fabric, highly flex-
ible, reportedly has exceptional re-
sistance to corrosion or other weather
deterioration. Levolor-Lorentzen, Inc.,
720 Monroe St., Hoboken, N.J.
Pledge Against Obsolescence
The board of directors of the Magnetic
Recording Industry Association has rec-
ommended that all its members stamp
their recorders and pre-recorded tapes
with a pledge to continue the currently
dominant reel-to-reel 7% ips tape "as
long as the market exists," assurance
against "unwarranted obsolescence,"
presumably by tape cartridge or pos-
sibly videotape developments.
Non-Intermittent
16mm Projector
General Electric announces a non-
intermittent television projector for
16mm film that adds brilliance to its
projected image because it eliminates
the "dark" periods of shutter passage,
minimizes the showing of scratches by
its diffused lighting reflected on the
rotating tilted mirrors that follow the
film in its passage over the gate, and
compensates for shrinkage. This non-
intei-mittent optical mirror principle has
heretofore been applied experimentally
only to 35mm projection. The projector
was introduced at the NAEB convention
in April.
Florman-Babb — Advance
Advance Camera Corp., 60 W. 46th
St., New York, will be operated by Flor-
man & Babb, Inc., as their professional
and industrial still photographic divi-
sion.
Lang-Lab for "Project Hope"
Electronic Teaching Laboratories.
Washington, D.C., has donated a three-
unit language lab to the floating medical
training center that is to operate in Viet-
nam and Indonesia this fall as part of
President Eisenhower's non-govern-
mental People-to-People program of
international aid. "Project Hope"
(Health Opportunity for People Every-
where) is outfitting and staffing a moth-
balled World War II hospital ship, the
USS Consolation, for this project. The
donated equipment will be used in con-
centrated language training aboard ship.
Demonstration Merry-Go-Round
An audience of up to 20 people, seat-
ed on a turntable and rotated to face
successive demonstrations and exhibits,
is a feature of the Wilding Communica-
tion Idea Center. Changes are triggered
by an "Automatic Program Control," a
punched-tape device that opens and
closes curtains and turns on lights.
Rapid'weld 8
"Rapidweld" treatment, heretofore
limited to 35mm and 16mm film, has
now been extended to provide similar
cleaning and scratch removal service on
8mm film, according to Jack Bernard,
president of Rapid Film Technique, Inc.
Silver Threads for Colburn
The George W. Colburn Laboratory is
observing its 25th anniversary. Today
offering complete production services,
its early start involved creation of
machinery to do such jobs as 35mm to
16mm (and a little later to 8mm) re-
duction printing and direct 16 mm
sound recording. Their anniversary an-
nouncement credits their various de-
partment heads and foremen with over
200 years of technical experience.
Polaroid in Color
Dr. Edwin H. Land, president of
Polaroid Corporation, thrilled his re-
cent stockholders meeting by taking a
standard Model 800 camera and flash-
gun and making a color print of two
Easter-hatted ladies in the front row,
(continued on next page)
MaJ. (icii. J. U. Modaris of Kleclroiiic Tcacliiiig Lalioratorirs (left).
Mrs. \\ iirjaii S. Nugroho, wife of the iiiiiiistiT pciioral of llic Ri'piil)lic
of Indonesia, and Dr. William B. U alsh, lioad of "Project Hope."
Educational Screen and Audiovisual Guide — June, 1960
309
Students prepare for language drill
in this view of the Dictaphone "electronic
class" in action. When teacher turns on
"Time-Master" recorder-reproducer on
her desk, students will listen to vocabu-
lary drill she has prerecorded on small
plastic "Dictabelt" record on desk direct-
ly in front of machine.
Dr. Land warned, however, that the
marketing date "was quite some time
away and had not been fixed." He re-
ported preliminary first quarter figures
of $20,034,000—3 gain of 36 percent over
the same period in 1959.
Bausch & Lomb Scholarships
Thirty-three finalists have been
chosen from among 600 applicants for
Bausch and Lomb science scholarships.
They are winners of B&L honorary
science medals.
SILENT?
Oev,g|HHHt of an undei water
micropnone, fhe hydrophone,
reveals a new world of
sound under the sea.
SCIENCE CONCEPTS in 16 M.M.
motion picture —
"SOUNDS IN THE SEA"
This scientific motion pic-
ture in sound and color is a
foundation for a study of
marine life.
Grade level: Elementary
Write for Catalog
MOODY INSTITUTE
of SCIENCE
Box 25575-2 Los Angeles 25, Calif.
310
Directory of
Sources and Materials
Listed on Pages 299-308
AAR— Association of American Rail-
roads, Transportation Bldg., Washing-
ton 6, D. C.
AGFA, AGFA, Inc., 516 W. 34th St.,
New York 1, N. Y.
ALLIED Radio Corp., 100 N. Western
Ave., Chicago 80, III.
'*¥o??''^r~'^'"'^''^'=3" Petroleum Institute,
York 2o'^'n*^V°^ *^^ Americas, New
ASSOCIATION Films, Inc., 347 Madison
Ave., New York 17, N. Y.
AVRES— Audio-Visual Research, 523 S
Plymouth Ct., Chicago 5, 111.
BAILEY Films Inc., 6509 DeLongpre
Ave., Hollywood 28, Calif.
BASED— B a s i c Education, Inc., Little
Harbor, Guilford, Conn.
BRO-DART Industries, 56 Earl St
Newark. N. J.
^V£?^~^"'"-'^^Sh Brooks, Inc., 10 W
46th St., New York 36, N. Y.
'^^SJ^t.®'*' Records, Subscription Dept.
202 Davenport Ave., New Haven'
Conn.
^',^^'!'-' ^'^ Educational Films, Inc., 703
Market St., San Francisco 4, Calif.
CHAPEL Films, Successor to TRAFCO-
CAL, Box 179, Culver City, Calif
CHARTPAK, Inc., Leeds, Mass.
CLASEX— Film Classics Exchange, 1977
Vermont Ave., Los Angeles 7, Calif.
CM— Curriculum Materials Corp 14
Glenwood Ave., Raleigh, N. Car.
*^¥,^r~9'^"*^'' ^°'' ^^ss Communication,
iiJ5 Amsterdam Ave., New York 25,
CME — Communications Materials Ex-
change, Box 62, West Covina, Calif.
COLWIL— Colonial Williamsburg, Film
Distr. Office, Williamsburg, Va.
COMMA, Box 62, West Covina, Calif
COMPCO Corp., 2277 W. St. Paul Ave
Chicago 47, 111.
COMPOSERS Recordings, Inc 2121
Broadway, New York 23, N. Y.'
CONCORD Record Corp., 'l60 E Third
St., Mt. Vernon, N. Y.
CONCORDIA Films, 3558 S. Jefferson
Ave., St. Louis 18, Mo.
CONOR— Congregational Christian Mis-
sions Council, 475 Riverside Drive
New York 27, N. Y.
CMF— Christian Mission Films, PO
Box 27833, Hollywood 27, Calif. '
CMUS— Children's Music Center, 2858
W. Pico Blvd., Los Angeles 6, Calif.
^^^- J Canadian National Railways
Windsor Station, Montreal Quebec
Canada.
<^OCA COLA Co., 515 Madison Ave.,
New York 22, N. Y.
^9F^J;.l'"'^ C., Co., 710 - 17th Ave.,
North Chicago, 111.
COLBURN— George W. Colburn Labo-
ratory, Producer Services Dept, 164
N. Wacker Drive, Chicago 6, III.
COLHEALTH— Colorado State Dept. of
S^^'^S' Health Education Section,
1422 Grant St., Denver 2, Colo.
COLLINS Radio Co., Broadcast Sales
Dept., Cedar Rapids, Iowa.
^9i;9?'^'''A'^— Natural Lighting Corp.
630 S. Flower St., Burbank, Calif.
COLOSSEUM Records, Inc., Oakwood
Road, R.R. 3, Norwalk, Conn.
COLREC — Columbia Records, 799 Sev-
enth Ave., New York 19, N, Y.
COLSI — Color Slide Encyclopedia
P O^ 123E, Mt. Healthy, Cincinnati
31, Ohio.
COLUDISCS— Columbia University 1
ucational Discs, 1125 Amsterdam A'
New York 25, N. Y.
COLUMBIA Pictures, 16mm Non-Tl
atrical Division, 729 Seventh A'
New York 19, N. Y.
COLUMSIGN— Columbia Sign Equ
ment Co., Columbia, Pa
CONSERVATIVE Baptist Foreign M
sion Society. 353 Wellington Ai
Chicago 14, 111. ^
CONSOLIDATED Film Industries, j
Seward St., Hollywood 38, Calif
^^=^PoTS"^^^ .Films, Inc., 267
25th St., New York 1, N. Y.
COOK Electric Co., 2700 N. Southoi
Ave., Chicago 14, 111.
*^95i*''^9?°P?'"^*'^e League of the US
J4J s. Dearborn St., Chicago 4 111
^?A?'^??M'^^cP"''"^hing Co., Ltd., 'i
Wellington St., West, Toronto 28 0
tario, Canada.
CORAL Records, 50 W. 57th St., N«
^^^'^S Chemical Corporation, 34 Smi
St., Norwalk, Conn.
CORMAC Photocopy Corp, 80 Fif
Ave., New York 11, N. Y.
CORNELL University, NY State Cc
lege of Agriculture, Dept. of Exte
sion, Ithaca, N. Y.
^^^^^3'^ Films, 65 E. South Wat
St., Chicago 1, 111.
POB 9905, Memphis 12, Tenn
*^^^,^5^*^' ^"'^- 2107 Ashland Av<
Toledo 2, Ohio.
CO^,— Paul Cox, Educational Film Di
tnbutors. Inc., Hollywood 28, Calif
CREATIVE Education, Inc., 340 N Mi
waukee Ave., Libertyville, 111
CREATIVE PLASTICS Corp., St on
Brook, Long Island, N Y
CREATIVE PLAYTHINGS, Inc., 5 Un
versity Place, New York 3 N Y
CREATIVE VISUALS Co., 2020% Fai
rington St., Dallas 7, Tex.
CREDIT Union National Associatior
Public Relations Dept., Madison '
Wise.
CROP— Christian Rural Overseas Pre
gram, Elkhart, Ind.
CRUSADE for Freedom, 345 E. 46th St
New York 17, N. Y.
CUAF— Current Affairs Films, 527 Mad
ison Ave., New York 22, N. Y.
CUNA— Credit Union National Ass'n
Inc 1617 Sherman Ave., Box 431
Madison 1, Wise.
CURRICULUM Materials Corp 119 S
Roach St., Jackson, Mich.
CUSTLAB— Customlab, 34 E 23rd St
New York 10, N. Y.
*^^£T^f,^~C"^*°'" Fabricators, Inc
4344 Mayfield Rd., South Euclid 21
Ohio.
C-W— Churchill-Wexler Film Produc
t'°ns, 801 N. Seward St., Los Angele
oo, CSllI.
CWS— Church World Service, Nationa
Council of Churches of Christ, 47.',
Riverside Drive, New York 27, N. Y'
CYANAMID— American Cyanamid Co
Lederle Laboratories Div Pear
River, N. Y.
^?lP*^?,^~°'^'^'^a Educational Division
Mr. Ben Deutschman, 445 Park Avei
New York 22, N. Y.
DENOYER-Geppert Co., 5235 Ravens
wood Ave., Chicago 40, 111.
DG— Distributor's Group, Inc., 204 - 14tl
St., N. W., Atlanta 13, Ga.
DISRAELI— Robert Disraeli Films POI
343, Cooper Station, New York 3', N.Y
DOWLING, Pat. Pictures, 1056 S. Robe
ertson Blvd., Los Angeles 35. Calif.
DYNASLIDE— Dyna Slide Co., 600 S
Michigan Ave., Chicago 5, 111.
Educational Screen and Audiovisual Guide— June. 196(1
BF — Encyclopaedia Britannica Films.
Inc 1150 Wilmette Ave., Wilmette,
111.
fcDMUND Scientific Co.. 101 E. Glou-
i cester Pike. Barrington, N. J.
EDNALITE Optical Co.. Inc.. 200 N.
Water St.. Peekskill, N. Y.
:SAVG — Educational Screen and
AUDIOVISUAL Guide. 2000 Lincoln
Park West Bldg.. Chicago 14, 111.
ITS— Educational Testing Service,
Princeton. N, J.
lYEGATE House, Inc., 146-01 Archer
Ave., Jamaica 35. N. Y.
'AIRCHILD Camera and Instrument
Corp., Industrial Products Division, 5
Aerial Way, Syosset, Long Island,
N, Y.
fILM IMAGES, Inc., 1860 Broadway,
New York 23. N. Y.
TUWRES— Film Research Co.. Box
1015, Minneapolis. Minn.
TIMSCOPE, Inc., Box 397, Sierra
Madre, Calif.
i-OLKFILMS, Inc., 251 W .42nd St., New
York 36, N. Y.
^ORINGER & Co., Inc., Rockville, Md.
TUTSCHE— J. Fritsche Associates, 570
Fifth Ave.. New York 36, N. Y.
lAMANCO — Hamilton Manufacturing
Co., Two Rivers, Wise.
:CE Corporation. 281 State St.. New
London, Conn.
FB — International Film Bureau, Inc.,
57 E. Jackson Blvd., Chicago 4, 111.
NDIANA University. Audio - Visual
Center, Bloomington, Ind.
[N8TRUCTOMATIC, Inc., 8300 Fenkell
Ave., Detroit 38, Mich.
lAM Handy Organization, 2821 E. Grand
Blvd., Detroit 11. Mich.
H — Johnson Hunt Productions, Film
Center, La Canada, Calif.
lALART— The Kalart Co.. Inc., Plain-
ville. Conn.
LESLIE Creations, Lafayette Hill, Pa.
LONGMANS, Green & Co., Inc., 119 W.
. 40th St., New York 18, N. Y.
I MH— McGraw-Hill Book Co.. 330 W.
i : 42nd St., New York 36, N. Y,
j MMM^Minnesota Mining and Manu-
1 facturing Co., 900 Bush St., St. Paul 6,
I Minn.
(motorola, Inc.. 4501 W. Augusta
! Blvd.. Chicago 51. 111.
INASSP — National Association of Sec-
I ondary School Principals. 1201 - 16th
St., NW, Washington 6, D. C.
NCRS — National Camera Repair School,
Box 174 CO, Englewood, Colo.
NEUBACHER Productions. 10609 Brad-
bury Road, Los Angeles 64. Calif.
NEUMADE Products Corp., 250 W. 57th
St.. New York 19. N. Y,
NORTON Company. Worcester 6, Mass.
NYLIFE— New York Life Insurance Co..
Public Relations Dept.. 51 Madison
Ave.. Room 2300, New York 10, N. Y.
OFLOC— Ohio Flock Cote Co., 5713
Euclid Ave., Cleveland 3, Ohio.
OHSTATE — Ohio State University,
Teaching Aids Laboratory, Columbus
10, Ohio.
PORTER Mfg. and Supply Co., 2836
Sunset Blvd.. Los Angeles 26. Calif.
PYRAMID Film Producers. Ltd., 7166
Melrose Ave., Hollywood 46. Calif.
RADIANT Mfg. Corp., Box 5640, Chi-
cago 80. 111.
BEDFIELD— Rob't H. Redfield, Inc.,
1018 S. Wabash Ave., Chicago 5, 111.
RESED— Resource for Education, 63
Fourth Ave., Mount Vernon, N. Y.
RHEEM-CAI^Rheem-Califone Corpo-
ration, 1020 N. LaBrea Ave., Holly-
wood 38, Calif.
ROBINS Industries Corp.. 36-27 Prince
St.. Flushing 54, N. Y.
SAMS— Howard W. Sams Co., Inc., In-
dianapolis 6, Ind.
SAWYER'S, Inc.. P.O.B. 490. Portland 7,
Ore.
SCIENCELECT — Science-Electronics,
Inc., 195 Mass. Ave., Cambridge 39,
Mass.
SCOPUS, Inc.. 404 Fourth Ave.. New
York. N. Y.
SCOTIN— Scott Instrument Labs, Inc.,
17 E. 48th St., New York 17, N. Y.
SMITH System Mfg. Co., 212 Ontario
St.. Minneapolis 14, Minn.
SUPLAS— Superior Plastics. Inc., 426
N. Oakley Blvd., Chicago. 111.
TECNIFAX Corporation. 195 Appleton
St.. Holyoke. Mass.
TPI— Thermo Power, Inc.. 6124 N. Pu-
laski Road. Chicago 46, 111.
TURNING— Turning Corp. of America,
Butaba Div.. 60 E. 42nd St., New York
17. N. Y.
TWEEDY Transparencies, 321 Central
Ave.. Newark, N. J.
UNESCO Publication Center, 801 Third
Ave., New York, N. Y.
USDA— U.S. Dept. of Agriculture, Mo-
tion Picture Section, Washington 25,
D. C.
UWF— United World Films, 1445 Park
Ave., New York 29, N. Y.
VICTOR Animatograph Corp., Division
of The Kalart Co., Inc., Plainville,
Conn.
VIEWLEX, Inc., 35-01 Queens Blvd.,
Long Island City 1, N. Y.
VIKING of Minneapolis, Inc., 9600
Aldrich Ave., S., Minneapolis 20, Minn.
VISUAL Sciences, Box 599E, Suffem,
N. Y.
V-M Corporation, 4th and Park Sts.,
Benton Harbor, Mich.
WEBCOR, Inc., Audio Teaching Aids
Dept., 5610 W. Bloomingdale Ave.,
Chicago 39, 111.
WESTREX Corporation, 111 Eighth
Ave., New York 11, New York.
WILSON— H. Wilson Company, 106 Wil-
son St., Park Forest, 111.
WOLFF & DOLAN, 2525 Van Ness Ave.,
San Francisco. Calif.
oo
The
Size
Of Your
Company
Makes
No
Difference
That's because every client's
a VIP* at General Film; there are
no "small" producers here!
In General's busy processing
laboratories, appropriately
located in the heart of the film
capital, the same meticulous
service is courteously accorded
each of our clients, regardless
of size, location or job.
From the moment your film
arrives until the hour of its
as-scheduled completion, every
foot is guaranteed our
personalized Red Carpet
Treatment. A special sales-
service representative is
assigned to cover your job from
start to finish, your assurance
of continuous attention
all the way through.
•very important PROnUCER
G E N E R A L film laboratories CORP
194G ARGYLE AVE. ■ HOLLVWOOO 2t, CALIFORNIA • HO 2(171
Delivers 5 Important Features for Greater Program Effectiveness
VICTOR-SOUNDVIEW "PhD" COMBINATION FILMSTRIP-2x2 SLIDE PROJECTOR
1. Sets up fast for filmstrip. The
"PhD" is foolproof. Use easy push-
down threading to start the program
and film advance lever to change pic-
tures. You always obtain correct
framing by means of a spring lock
framing mechanism.
2. Simplifies film review. Want
to go back over a portion of the film-
strip during a show? The "PhD"
makes it simple to do with a built-in
spin-back device.
3. Converts to slide projector.
You can switch from filmstrip to
2" X 2" or bantam slides in seconds
by using the heavy-duty slide carrier
supplied with the "PhD."
4. Protects film. You never have
to worry about overheated film— or
burned fingers — when you operate a
"PhD." Its cooling system is highly
efficient. Ceramic edge glass pressure
plates guard against film scratches.
5. Shows sharpest, brightest
pictures. The "PhD" is a 500-watt
projector to provide the screen bright-
ness you need. Four-element optical
system and highest quality 5" f:3.5
projection lens assure needle sharp
pictures every time.
Add sound with Victor-Soundview "PB"
Phonograph. Single case houses speaker,
amplifier, 4-speed phonograph and pro-
jector. Complete with "PhD" projector,
$169.50. Phonograph alone, only $80.00.
AND BEST OF ALL— THE "PhD" COSTS ONLY «89.50l
Ask your Vicfor-Soundview dealer
for a "PhD" demonstrafion soon.
BO VBARS OF
ROCRBSS
VICTOR ANIMATOGRAPH CORP.
Division of KALART
Plainville, Connecticut
FREE BOOKLET— Treasure Chest of Audio- Visual Ideas. For your copy-
plus information about Victor-Soundview Projectors— mail coupon to Victor
Animatograph Corp., Div. of Kalart, Plainville, Conn., Dept. 108.
NAME-
POSITION-
ADDRESS-
CITY-
.ZONE-
-STATE-
(NATIONAL 5CREEN AND
VUDIOVISUAl
July, 1960
Annual
BLUE BOOK
of Audiovisual Materials
35th Edition
Price $100
bCRAtrc in6ee6
...and in need!
The name of RHEEM CALIFONE stands out in the
development of audio visual equipment with its singular
devotion to current problems in the field of learning
and its ideals. It is in education's advanced concepts
that RHEEM CALIFONE has dedicated the sum of its
forces in offering the tools of learning to provide mass
education with the time proven effectiveness of
individualized training.
LANGUAGE
PHONOGRAPHS, (
TRANSCRIPTION I
PLAYERS, }
SOUND SYSTEMS
AUTOMATED
TEACHING DEVICES
'-^■J k^TVJK TAPE RECORDERS
To keep up with the most modern advances in teaching
methods, it will be to your advantage to indicate your
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EOUCATIONAl SCREEN AND
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■ 'he one and the only! The annual
liting of audiovisual materials re-
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• ir and presented by Educational
: rcen and Audiovisual Guide ....
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ore than 1,200 titles of materi-
,s to meet the need of any class-
orn presentation. This 35th Edi-
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jzens of subjects, and, for facility
use, presents them classified by
hject heading, alphabetized, and
It the rear of the book — indexed
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s yours — and may it serve you
ell.
AUDIOVISUAL
GUIDE
July, 1960 Volume 39, Number 7, Whole Number 387
EDITORIAL
322 Saturation for Impact
ARTICLE
324 'Saturation' AV Gets Results Samuel Cohen
BLUE BOOK
343 Ed Screen and AV Guides Annual Presentation of
Audiovisual Materials
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFT
Ul C. REED, Editor. JAMES R. CUMMINGS, Man-
in( Editor. WILLIAM S. HOCKMAN, Editor for tha
wdl Fiold. I. C. LARSON and CAROLYN GUSS,
ilen for Film Evaluations. MAX U. BILDERSEE,
Itor for the Audio Field. IRENE F. CYPHER, editor
• Mie New Filrastript. miLLIP LEWIS, Technicol
iter. WILLIAM F. KRUSE, Trade and Public Re-
lions, IRENE THORSON, Editorial Assistant.
BUSINESS STAFF
S. GILLETTE, Publisher. MARIE C. GREENE,
IlLIAM LEWIN, Associate Publishers. THEA H.
>WDEN, Business Monager, OLIVE R. TRACY,
rcDlotion Monogor, PATRICK A. PHILIPPI, Oreo-
Use Promotion. WILMA WIDDICOMBE, Adver-
ilttQ Production Manager.
Advertising Representatives
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EDITORIAL ADVISORY BOARD
fMti W. BROWN, School of Education, San Jose
Slate College, Colifornia
|>OAR DALE, Head, Curriculum Division, Bureau ot
Educotlonal Research, Ohio State University.
Columbus
|MO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
^AIGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los Angeles
City Schools, Los Angeles, California
H. DURR, Supervisor, Bureau of Teaching Mo-
teriols. State Boord of Educotion, Richmond,
Virginia
HARLES F. HOBAN, Institute for Cooperative Re-
search. University of Pennsylvonia, Philodelphio
MIIY S. JONES, Executive Secretary, Educolionol
Film Library Association, New York City
EDGAR LANE, supervisor. Instructional Materials
Department, Board of Public Instruction, Dade
County, Florida
DEAN McCLUSKY, Professor of Education, Head
of Audio-Visual Education, University Exten-
sion, University of California at Los Angeles
EEltlEY REID, U. S. Office of Education, Notionol
Defense Education Act, Wojhington
MARLES F. SCHULIER, Director, Audio-Visual Cen-
ter, Michigan State College, East Lansing,
Michigan
IKNEST TIEMANN, Director, Visual Instruction Bu
reau. Associate Professor, Division of Exten
sion, The University of Texas, Austin
>0N WHITE, Executive Vice President, Notional
Audio-Visual Associotion, Fairfax, Virginia
DEPARTMENTS AND FEATURES
318 News
320 Letters
320 Calendar
330 Film Evaluations L. C. Larson, Carolyn Gnss
334 Audio Max U. Bildersee
337 Filmstrips Irene Cypher
339 AV in the Church Field William S. Hockman
342 Trade Directory for the AV Field
386 Helpful Books
388 Alphabetical Title Index, BLUE BOOK Listings
392 Trade News
392 Reader Information Coupons, BLUE BOOK Listings
393 Index to Producers and Primary Distributors
395 Index to Advertisers
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Educational Screen a,nd Aidiovisual Guide — July, 1960
315
COLORFUL PHOTOPLAY FILMSTRIPS>
A Lesson in Mythology — Explains Andromeda, the Minotaur, Iphigenia, etc., based on M-G-M's
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Adventures of Robinson Crusoe — In color, 50 fromes, o pictorial guide to the Defoe classic, based
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Educational Screen and Audiovisual Guide — July, 19^
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The console offers exclusive circuitry for private two-way
communication, individual booth monitoring, program
distribution to each booth or by rows and remote control
of booth recorders for mass tape duplication.
STUDENT UNIT-TYPE I
Type I features the MONITOR E-3CS patented dual-
channel recorder which enables students to listen to the
master channel while simultaneously recording their own
voices. Just two controls plus an on-off, volume switch
assure simplicity of operation. Thus, students can perform
operations by reflex action— and concentrate solely on the
lesson material.
STUDENT UNIT-TYPE II
Type II includes a tube or transistorized amplifier and an
activated headset-microphone. It enables each student to
speak and listen to his voice simultaneously. It also pro-
vides for intercommunication between the student and
teacher.
Additional System Oriented MONITOR Equipment
MONITORET— A simplified version of the MONITOR E-3CS
for home study with prerecorded tapes . . . REMOTESTER—
Automates testing by stopping student tapes during questions
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Edl'cational Screen and Audiovisual Guide — July, 1960
317
News
people
organizations
events
Joint Meetings, More Booths
Announced for NAVA Show
Groups from the fields of education,
medicine and industrial training are
among six organizations which have
armounced meetings to be held in con-
nection with the 20th annual National
Audio-Visual Convention in Chicago,
August 6-9, 1960. A total attendance
of 3,000 audiovisual specialists is
forecast for this year's gathering.
The organizations which will meet
in connection with the 1960 Con-
vention, according to NAVA, and the
dates of their meetings, are as fol-
lows: AV Workshop for Industrial
Training Directors, August 8; Illinois
Audiovisual Association, August 6; In-
dustrial Audio Visual Association (mid-
western region), August 8; AV Con-
ference of Medical & Allied Sciences,
August 8; Board of Directors of the
Department of Audio-Visual Instruc-
tion, National Education Association,
August 6-7; National Audio- Visual As-
sociation, August 6-9.
The latest products in audiovisual
communications will be displayed by
more than 130 manufacturers and pro-
ducers. This year's exhibit will feature
a record number of new products, ac-
cording to NAVA, including projec-
tors, recorders, language laboratory
equipment, projection screens, light
control equipment, educational TV
equipment and a variety of materials.
Displays, originally scheduled to oc-
cupy 200 booth spaces, will be ex-
panded by the availability of an addi-
tional 30 exhibit booths. The East
Room of the third floor, where the
Saturday night dance has customarily
been held, will be pressed into service
as overflow exhibit space.
Most of the sessions of the various
groups meeting in Chicago are open to
interested users of audiovisual mate-
rials and equipment upon payment of
a small registration fee. Information
about tlie convention and the exhibit
can be obtained from the National
Audio-Visual Association, Fairfax, Va.
ILLAVA Sponsors Forum
At National AV Meet
Tlie Illinois Audiovisual Education
Association has taken the initiative in
setting up a free and frank forum on
currently "hot" topics confronting
audiovisual professionals. Sister or-
ganizations in nearby states are join-
ing in the arrangements. At this writ-
ing the DA VI affiliates in Minnesota
and Michigan have indicated co-
sponsorship with Illinois. The pro-
gram is particularly timely in view
of EFLA's discontinuation of its na-
tional summer meeting to avoid de-
tracting from its American Film Festi-
val in New York in early spring.
Blue Ribbon winners in that festival
will make up most of the discussion
program at Chicago's Morrison Hotel
on Saturday, August 6, starting at
9:30 a.m. Sunday is left open for at-
tending the audiovisual worship serv-
ice and NAVA trade show exhibits.
Starting Monday morning there will
be panel and audience-participation
discussions of open questions such as
"Can machines teach— what, who,
how, why?"— "Experience reports on
NDEA"— "Does the current science-
math stress depreciate respect for the
Department of
Unconscious Humor
A classified ad in the Toronto
Globe and Mail:
See our complete line
of Photographic Equipment—
Don't miss our
Ordeal-Visual display . . .
Carl Nater, left foreground, of Walt Disney Productions, discussi'>
with Philippine school officials the role of films in the school pro-
gram. Nater was in the course of a world tour to survey needs for
«ducational films.
humanities?" — "Just what are on
CCTV installations delivering?"-
"Where does AV fit into the schoc
library and vice versa?"— "Is didacti
technology promise or menace?"— etc
Invitations have been extended t
school administrators, supervisors, A^
coordinators. Everyone, whether fror
classroom or industry is invited t
join in an old-fashioned free-for-a!
reminiscent of the \\'ay the Midwes
AV Forum of World War II discussei
"Can the Schools Teach the GI Way?
All planning to attend, and espe
cially those willing to take part in th
program, are urged to get in toucl
with either of the co-chairmen de»
ignated by ILLAVA, Reynolds Hun
gerford. Visual Instruction Depart
ment, Chicago Public Schools, or Wil
liam F. Kruse, Educational Scree,
and Audiovisual Guide.
Green Lake Workshop at
U. of Colorado in August
The 17th International Confereno
on Audiovisuals in The Church
known more widely as the "Greei
Lake" workshop, will convene Augus
17-23 at the University of Coloradi
in Boulder.
Approximately 150 invited consult
ants will study and discuss the possi
bilities in the next five to ten years fo
in-church audiovisuals.
A morning seminar will devote fiv(
sessions to "Communication and Pro
duction"; five afternoons will be spen
on "Training for Utilization." Resourci
leaders will be drawn from the uni
versity faculty as well as faculties o
other higher education institutions
executives of general church agencies
public school AV specialists, and pro
ducers.
New Film to Promote '61
DAVI Convention in Miami
The Florida Audio-Visual Associa
tion reports availability of two print
318
Educational Screen and Audiovisual Guide — July, 196(
Is he
learning . . .
or just being entertained?
He's learning ...if the classroom
audio-visual equipment is de-
signed, as only Bell & Howell
equipment is, to be an active
educational aid rather than a
medium of entertainment. The
full benefits of teaching with
audio-visuals can be achieved
only through built-in features
and controls that make the
teacher the complete master of
the lesson rather than a by-
stander. Only Bell & Howell
gives these to you, along with
unmatched ease of operation.
The school administrator gets
the assurance of long, trouble-
free equipment operation, and
the certainty that the school has
gotten the best value for its
money. Program assistance and
service is provided by an expert
Bell & Howell Audio-Visual
Representative in your area.
If you're going to specify
audio-visual equipment soon...
if you're interested in the added
teaching power audio-visuals
can give your school . . . write us
today. There's no obligation.
Education Dept., Bell & Howell,
7117 McCormick Rd., Chicago.
Qualifies lor purchase under
Public Law S64. (National
Defense Education Act).
i-\
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399AV. Stops on single scene
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instantly, lets you repeat
scenes until they are clearly
understood.
li •.-.._■'. .
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786AV-1. 2-Channel Tape Re-
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on one channel. Student lis-
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P'ilmosound 302. Add high-
fidelity magnetic sound to any
16mm film, automatically.
Doubles the value of language
teaching film.
:^
724 Slide and Filmstrip Pro-
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projector. Projects even in
semi- lighted room to permit
note- taking.
F/NBK PRODUCTS THROUGH IMA0IMATION
Bell & Howell
^
tui,c.\Tio.\AL Screen and Audiovisual Guide — July, 1960
319
editorial
Saturation
For
Impact
Paul C. Reed
What would happen if, in a single classroom, you were to pro>
for a single teacher a saturation opportunity for the use of au'
visual materials and equipment? This teacher would have ev>
thing audiovisual he wanted and more — films, filmstrips, m.
recording equipment, motion picture cameras, and expert pro
sional assistance in the use of all these things. What would hap
to his teaching? What would happen to the pupils?
The story of such a study in saturation is reported at lengtf
this issue of Educational Screen ir Audiovisual Guide. It s&
particularly appropriate to have this story in a Blue Book it
which again lists hundreds of new audiovisual materials relea
during the past year, new materials that most teachers have
been able to use because we haven't yet found the way to overct
the obstacles preventing teachers from making use of audiovis
materials and equipment.
Most teachers are blocked from using AV materials by the se
major obstacles listed in this "study in saturation." But the teac
who participated in this study was fortunate enough to teach i
school system where these obstacles had been overcome. Yet
use of audiovisual materials had not been remarkable. What m
was needed? What would happen when it was supplied? Thi
an exciting story and one well worth your attention and thou;
While reading it, think about this: What would happen if
conditions of this study were multiplied by fifty or a hundr
Suppose that in one large high school somewhere, we could prov
all the teachers of that school with optimum conditions for us
audiovisual materials and methods? What equipment would
needed? What kind of building facilities? What kind of speciali:
assistance, supervision and clerical help? What materials? Tl
when the conditions were right for maximum effective use of auc
visual materials in the instructional program, what would hapj
to teaching and learning!
Surely somewhere there must be imaginative educators with
money and the knowledge and the ability to carry on such an
larged saturation study. Where are they and when will the sti
get underway? But wait! One school isn't enough. This saturat
study idea should be expanded to a whole school system.
"Think how remarkable it would be if there could be even (
school system in this country with a complete audiovisual progr
—even one— where there could be an all-out demonstration of auc
visual methods of teaching. Think of the value of such a demons!
tion! . . .
"There's an idea and a terrific one! . . . worth the attention
all to bring it about. Where are the leaders in education and
audiovisual field who can take this eminently practical propc
and convert it to reality?""
We think the greatest value to come from such a study would
its convincing force as a demonstration. Superintendents and otl
leaders would come from all parts of the country to see for the
selves. The demonstration would out-Hagerstown Hagerstown.
would be concerned with more than a single media for communi
tion. It would integrate into teaching all of the modem means
communicating ideas, information and inspiration. It would prov
a massive demonstration of all the conditions and problems relal
to making maximum use of all the products of technology ir
modern instructional program.
Such an extensive saturation study would have immeasura
impact for breaking down the barriers that block the way to usi
the materials and equipment we now have.
'For the studious or curious reader tclio
wants to know the source of this quotation,
we refer him to Educational Screen, Vol-
ume XXVIll, Issue Number 10, page 442.
.322
Educational Screen and Audiovisual Guide — July, 19
TSAOfMARK
At the New Gardiner Manor Elementary School, Bay Shore, Long Island, N. Y., selected by A.A.S.A. for its
exhibit of outstanding school designs, Michael Furin, Visual Aids Coordinator says:
*Even fourth, and fifth grade
operate our Kodak Pageant
"These nine and ten-year-olds completely set up the
projector and get the movie ready to go while the
teacher prepares the class for what it's about to see.
"Our Kodak Pageants long ago proved they were
easy enough to operate and could withstand the some-
times overzealous handling by young boys. So, we
have given our Audio-Visual Club youngsters the re-
sponsibility of not only moving the projectors from
room to room, but also of complete operation."
boys
Projectors.*
There are three reasons why even children can op-
erate Kodak Pageant 16mm Sound Projectors. 1) No
parts to fool with. Reel arms, belts, cords are all
permanently attached. 2) Threading is simple. The
red-arrowed threading path is printed right on the
machine. 3) Operation is a matter of flipping one
switch.
Your Kodak A-V dealer will demonstrate at your
convenience, or write for Pageant Bulletin V3-22.
Kodak Pageant Projector y EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4. N.Y.
9 JCATioNAL Screen and Audiovisual Guide — July, 1960
323
Classroom Experiment Shows
I
'Saturation' AV Gets Results
by Samuel Cohen
Samuel Cohen is administrative assistant in the
office of the superintendent of schools, Union
Free School District No. 14, Hewlett, N. Y. He
is also president of the Long Island Audio Visual
Council, now marking its 25th anniversary (see
p. 320).
A HIS is the report of one study in "saturation."
It describes the effects of creating a particularly
desirable "saturation" situation for audiovisual
instruction. This situation was established for a
teacher and his class in an excellent school sys-
tem already enjoying the services of one of the
best audiovisual departments in the nation. The
"saturation" consisted of the following elements:
( 1 ) Every major type of audiovisual equipment
was placed in the classroom for the exclusive use
of the teacher and his pupils. (2) Audiovisual
and other instructional materials were obtained
upon request within 24 hours. ( 3 ) Training in the
operation of equipment was provided upon re-
quest for the teacher and the pupils. (4) Curricu-
lum consultation was made available to the
teacher, upon his request, during or after school
hours. This report contrasts the audiovisual utili-
zation during the saturation period with that of
the preceding period of observation of regular
classroom functioning.
Purpose of the Study
Research has proven the potential value of
audiovisual equipment and a variety of instruc-
tional materials in improving the teaching-learn-
ing process. Nationwide attention was focused
upon audiovisual instruction during World War
II when the armed forces made extensive use of
materials and equipment. Since then increasing
public notice has been stimulated by develop-
ments in motion pictures and television, by in-
creasingly effective work on the part of educa-
tors interested in audiovisual instruction, and by
such recent stimuli as the National Defense E(
cation Act of 1958.
Despite these things, realization of the aud
visual potential in the classroom has been sk
Regional and national studies have pointed <
seven major obstacles to more rapid classroi
acceptance of audiovisual instruction:" (1) 1«
of teacher interest; (2) insufficient funds
support of audiovisual instruction; (3) equ
ment and materials that are obsolescent or (
limited in amount and variety; (4) a shortage
trained leadership; (5) inadequate administ
tive organization for audiovisual instruction; (
failure to convince boards of education, i^riii
pals and/or the community of the value of usi
audiovisual equipment and materials and (
the lack of adequate evaluation procedures
audiovisual programs.
Suppose that these obstacles were remov
Would we then close the gap between the ]
tential and the actual realization of the value
utilizing equipment and materials in the cla
room? In the study reported here, it was decid
to select a school system which had overcome
seven of the obstacles. After observing teachi
practices in audiovisual instruction in this s
tem, the following hypothesis would be test<
If, in a situation where one of the better aud
visual programs is operating, an effort were ms
to remove all possible obstacles to the utilizat
of audiovisual equipment and instructional E
terials, then there would be an appreciable
crease in the amount, variety and quality of si
utilization.
TJie Local Situation
The selected school system had not only ov
come the major obstacles but was considered
°For a list of the studies utilized in deter-
mining the major obstacles to effective
audiovisual instruction, see the references
at the end of this report.
324
Educational Screen and Audiovisual Guide— July, IS
leaders in the audiovisual field to have one of
the better audiovisual programs in the nation.
The community and administration supported the
program generously, as evidenced by the magni-
tude of services offered and by the large annual
budget. Supervising the program was a profes-
sionally trained full time director of audiovisual
services with two full-time assistants in addition
to secretarial and clerical help.
There was a large central materials library
with well-organized and smoothly-operated sys-
tems of storage, maintenance and distribution.
Each school building had its own substantial
materials library and a good deal of equipment
and the building coordinators were trained to
administer these things. Both evaluation and in-
service programs were provided and information-
al literature such as catalogs, bulletins, source
materials and guides were readily available to
all teachers in the district. Following a modern
program of education, the district achieved ex-
cellent academic results. The elementary school
selected for the study had self-contained class-
rooms of some 30 students each. All audiovisual
materials were stored and distributed in the
school library, and there were 50 pieces of
equipment available in the building.
Design of the Study
A male teacher who was interested in audio-
visual instruction and in the proposed study was
selected from five sixth grade teachers to become
the cooperating teacher. The entire study was
made in one classroom with this teacher and his
30 pupils.
The study was divided into two parts. First,
there was an observation period to determine
the teacher's pattern of utilization of equipment
and materials with his class. Following a short
transition period at the close of the observation
period, the second phase of the study began—
the saturation period.
During the saturation period, all possible
obstacles to the utilization of audiovisual equip-
ment and instructional materials were removed,
while the observer again collected data to com-
pare with those of the observation period. Dur-
ing this period the teacher and his pupils had
available in their classroom, at all times and for
their exclusive use, the following equipment: an
optical-magnetic 16mm motion picture projector,
a three-speed phonograph, a tape recorder, a
filmstrip-slide projector, a micro-projector, a
lantern slide projector, a 21-inch table model tele-
vision receiver, an AM-FM radio, an opaque pro-
jector, an overhead projector, a shadow-box
screen, two microphones, a complete 35mm still
camera outfit and a complete 16mm motion pic-
ture camera outfit, all brand new and of good
quality. In addition, every effort was made to
obtain all requested instructional materials on
24-hour notice and assistance was provided in
planning and executing classroom utilization of
equipment and production of materials by the
teacher and/or his pupils.
Improvements were made in the classroom's
physical facilities to encourage use of the various
types of equipment and materials. Operator serv-
ice was provided for all the equipment whenever
requested and the teacher, as well as students
designated by him, were trained in the operation
of equipment. Curriculum and materials consul-
tation service were provided whenever the teach-
er desired it.
Two basic policies were agreed upon and care-
fully adhered to during the entire time of the
study: the initiative for the utilization of all
equipment, materials and services would remain
at all times in the hands of the cooperating
teacher, and the normal class program and pro-
cedures were to be followed without modifica-
tion. Equipment, materials and services would be
used by the teacher with his students only as he
saw opportunities for improving the learning
experiences which had already been planned, in
order to make them more meaningful, concrete,
interesting, efficient, and permanent.
Results of tlie Study
There were substantial increases in the amount,
variety and quality of utilization of equipment
and materials during the saturation period as had
been hypothesized. Despite the previous well
developed and well organized program in the
school district and the teacher's interest in audio-
visual instruction, there had been rather hmited
use made of the available equipment and ma-
terials during the observation period.
Equipment utilization increased from six in-
stances during the observation period to 53 in-
stances during the saturation period, 19 of the
latter cases occurring in the absence of the ob-
server and reported to him by the cooperating
teacher. Variety of utilization increased from
three types of equipment during the observation
period to 11 types during the saturation period.
The utilization of instructional materials, ex-
clusive of books, increased in quantity from 12
instances during the observation period to 108
instances during the saturation period, 38 of the
latter in the researcher's absence. Five types of
materials were used in the observation period,
while 17 types were utilized during the satura-
tion period. These included class produced bulle-
tin displays, duplicated materials, maps, a film,
posters, slides, table displays and a tape record-
ing, along with commercially produced films,
filmstrips, flat picture sets, maps, disk recordings,
posters and slides. In addition, six visitors from
other nations were invited for specific purposes
in connection with the social studies program.
Quality of utilization improved during the sat-
uration period. The teacher became more dis-
cerning in his selection of materials, and pre-
viewed all materials before using them with the
class. Not only did his own ability to evaluate
materials improve but he was also able to teach
his students to serve on evaluation committees
to determine whether suggested materials should
be shown to the class or merely reported upon
by the previewing group. Thus there was an in-
crease in pupil participation in and responsibility
for decisions concerning materials utilization.
Pupils were better prepared for the materials
which were to be used, and follow-up activities
improved with experience. By the end of the
saturation period, class procedure included the
use of equipment and materials as a normal and
integral part of a lesson rather than as a special
)LCATIONAL SCREEN AIVD AUDIOVISUAL GuiDE — JULY, 1960
325
event breaking up the learning pattern. Both
teacher and student production of materials im-
proved in appropriateness, design, use of color,
involvement of the viewer, and in attention to
details such as simple, clear titling and attractive
lettering.
Perhaps most significant of all, both teacher
and pupils became aware of the qualities, poten-
tialities and limitations of various types of equip-
ment and materials which promised to carry over
beyond the study and lead to further maturity in
utilization.
Conclusions of the Study
Although this was a single study involving
only one teacher and his pupils, a number of con-
clusions appeared forcefully from the data col-
lected. In addition, a number of questions were
raised for which the data could provide no
answers but which seemed worthy of further
study to find the answers.
1. Consultant service must he added to full
availability of equipment and materials before a
meaningful, vital program in audiovisual instruc-
tion is possible. Ready access to equipment and
materials is necessary for a good program, but it
is not enough just to improve quantity of utili-
zation. Too many audiovisual directors find most
of their time taken with purchasing, ordering,
training and supervising the training of student
operators, storing, distributing, and supervising
the maintenance and repair of equipment, pro-
ducing catalogs, files, bulletins, transparencies
and special materials, and scheduling, distribut-
ing, maintaining and replacing instructional ma-
terials. Personal contacts with teachers are usual-
ly concerned with emergency situations involv-
ing mechanical failures rather than educational
needs.
Under such conditions, quantity and variety of
utilization can be increased but as soon as qual-
ity of utilization becomes a major concern the
audiovisual specialist becomes a curriculum con-
sultant as well. He must work with each teacher
to help him select and more effectively integrate
and utilize equipment and materials to improve
the learning experiences of the pupils. The con-
consultant cannot merely tell what there is and
how to get it. He must know the curriculum and
techniques for curriculum improvement as well
as the equipment and materials field if he is to
serve teachers properly.
2. The personal inter-relationships of teachers
and the consultant are of primary importance in
determining the success of a program. Poor per-
sonal relationships can cancel the consultant's
potential contribution. Mutual confidence and
respect must be established, and the consultant
must convince each teacher that he can provide
a valuable service and is not a braggart, nuisance
or a threat to the position of the teacher.
3. A great deal of time is required for the
utilization of audiovisual equipment and instruc-
tional inaterials and the consequent realization
of worthwhile educational results. On the basis
of this study it can be said that a teacher will
put more time and effort into the utilization of
materials and equipment as his interest in them
grows and as he obtains increasingly valuable
results from their use in the classroom. However
further study is required concerning the amount
of a teacher's time that may justifiably be de-
voted to the utilization of equipment and ma-
terials. Such a study would be part of a general
examination and definition of the various de-
mands upon a teacher's time and of that amount
of time that he may reasonably be expected to
devote to his professional activities during and
after school hours. Such research would of ne-
cessity be made against a backgroimd of salary
levels and the length of the school day and year.
It is obvious that every effort must be made to
prevent the dissipation of professional teacher
time in clerical work or unnecessary red tape
procedures. As time expended in audiovisual in-
struction becomes more productive it yields
greater satisfaction which helps stimulate the
desire to continue this kind of work.
4. The proper utilization of audiovisual equip-
ment and instructional materials can enhance
existing educational experiences and also jnovide
new ones. Researcher, teacher and pupils agreed
that the use of more and more varied instruc-
tional materials provided broader and richer
experiences for the class and made the work more
interesting, meaningful and exciting. The amount
of pupil reading increased along with the in-
crease in the use of audiovisual materials dur-
ing the saturation period. There was also a better
comprehension of the materials read due to the
teacher's developmental reading program and to
the stimulation provided by experiences with
new ideas, materials and persons during the sat-
uration period.
5. Pupils as well as teachers need to learn
improved utilization of equipment and materials.
This takes time and assistance. Individuals must
be taught to gain the greatest benefit from a mo-
tion picture or recording or television program
just as they must be taught to distill more than
the story line from a book. Both types of skUls
are required in and out of school in today's world
of multiple-media communication. Investigation
of effective means of providing such training in
our schools would be a worthwhile study under
the National Defense Education Act's research
program.
6. There appears to be more utilization of
audiovisual equipment and. instructional materi-
als and more production of materials in a class-
room where work is carried on in an informal,
flexible manner and where pupils share in the
planning, execution and evaluation of their work,
as opposed to a traditional, formal classroom.
Within the cooperating teacher's classroom there
were contrasting situations to compare. Spelling
and arithmetic were taught in a traditional man-
ner by following a course of study and a formal
organization while science and social studies
were taught with the unit approach, group plan-
ning, committee research and reporting, pupil
production of materials, pupil evaluation, etc. It
seemed that the variety and flexibility in the
teaching of social studies and science allowed
for a relatively easy introduction and incorpora-
tion of new ideas, materials and equipment
without the disturbance of any set procedures.
Most of the utilization of equipment and ma-
terials was in social studies and science but there
326
Educational Screen and Audiovisual Guide — July, 1*
Mr. Cohen: "Let's Measure Quality"
"Better methods are needed for evaluating the contributions of the
utihzation of equipment and materials to the education of children.
When quality rather than quantity is to be measured, there is a lack
of efficient tools, techniques and procedures for doing a thorough job.
This . . . would provide us with the beginning of educational "quality
control" so that the quality of teaching and learning may be measured
while the process is underway . . ."
almost none in spelling and arithmetic, a
lence that could not be accounted for by the
iter availability of materials in the former
i>|t'cts or by their subject matter.
Once a teacher endeavors, with the help of
nsultant, to make more and better use of ma-
ils and equipment, the initial effect seems to
wealth of ideas and a widening of perspec-
at a rate more than commensurate with the
rt expended. As each idea was conceived and
cssfully tried, a flood of new ideas came to
cooperating teacher and led directly to much
• re use of equipment and materials. The results
I proved regularly and the teacher then showed
ic desire to continue his efforts in audiovisual
st ruction. There was increasing desire and
iility to integrate equipment and materials,
piipment and production, and materials with
liir class experiences. Later the teacher began
^ee applications of his work to other classes
kI other schools in the system. While it seems
k( ly that this unusual rate of development
iiild decrease after the first few months, it can
' of great advantage to the consultant and the
at her while it is so high.
s. Children, like adults, respond to what they
ntsider to he special concern over their welfare.
lianges made for the benefit of the pupils re-
ilud in increased effort on their part. A teacher
iK-t be careful, as the Hawthorne studies of
ts of changing working conditions in a fac-
i\ showed, that the changes made are really
iipiovements upon the existing situation. Ob-
ixing this caution, a teacher is free to utilize
11(1 benefit from the realization that change,
aiicty and excitement in the classroom will re-
i!t in high pupil interest, effort and attention.
' Equipment and materials utilization were
i"v/ valuable in this situation when directly re-
i.'i'd to first-hand experiences. As a rule, the
II lier and pupils began by clearly establishing
II '4oals of a coming unit of work. Next, first-
mil experiences were selected which seemed
I'-t likely to help them achieve their objectives.
. around these experiences and in terms of
;ni general goals, specific purposes were estab-
shed and the utilization of various instructional
laterials integrated into the planning of activi-
cs for the unit. Seeing things, meeting people,
iscovering information and feelings by question-
ig individuals and getting to know other human
eings were the things that the pupils found to
e the most valuable bases for understanding in
unit of work. Equipment and materials added
ic further dimensions to the first-hand experi-
nces, and class discussion molded all of the
elements of the unit into a meaningful whole.
One boy clearly expressed this when he wrote
that "the visitors were most important in our
study of understanding other peoples, but I feel
we would have gained little from them without
the books and movies and other equipment."
Questions Raised by the Study
Important questions were raised during the
study which seem to have sufficiently important
implications for the fields of curriculum and ma-
terials to warrant further discussion.
1. With how many teachers can one consult-
ant work effectively? Offering all of the services
available to the cooperating teacher, the re-
searcher on a full-time basis would not have
been able to work with more than two teachers.
It is important to ask, "With how many teachers
can a consultant work and still be a vital force in
the professional development of each?" It would
be important to establish the point at which the
number of teachers becomes so large that the
consultant can no longer work with individuals
and begins to function with groups. Is a consult-
ant more important and effective in his position
when working with individuals? If so, might he
best use his time by working with individuals for
an initial period until each has gained sufficient
knowledge and skill to require less concentrated
attention, and then working with large groups as
in workshops or in-service courses? Finally,
should a consultant work only with teachers, or
with teachers and pupils?
2. Would a reclassification of instructional ma-
terials make teacher utilization easier? The aver-
age teacher must obtain materials from a variety
of sources including the principal's office, the
library, the shop or other special activity rooms,
and the office of the audiovisual director. Maps
may be handled by the audiovisual director in
one system, and in another by the assistant prin-
cipal who orders textbooks. A piano may appear
in the audiovisual budget in one district, and in
the music budget in another district. The curricu-
lum director may have certain materials, guides
and handbooks in one system, and the audio-
visual director will handle the same ones in
another.
In either case, the director not handling the
materials often has no idea that they exist. A
common agreement as to the point of demarca-
tion between audiovisual materials and instruc-
tional materials, if any, would greatly strengthen
the professional group. Should all materials be
classified under the Dewey Decimal System?
EdL CATION AL ScREEN AND AUDIOVISUAL GuiDE— JULY, 1960
327
References Dealing with Studies of
Obstacles to Audiovisual Instruction
Barnard, David P. "So You Think You Have an
Audio-Visual Program?" The Clearing House,
May, 1953, pp. 523-524.
Binney, J. "Unanswered Questions About Audio-
Visual Education," The Clearing House, October,
1952, pp. 67-70.
Boerlin, J. C. "How to Make Audio-Visual Aids
Click," School Executive, March, 1956, pp. 52-53.
Bordman, C. "Audio-Visual Suggestions," Grade
Teacher, November, 1952, p. 58.
Byrnes, A. F. "Audio-Visual Problems," Illinois Ed-
ucation, December, 1950, pp. 146-147.
Cook, Katherine M. "Visual Aids to Instruction Then
and Now," School Life, February, 1939, pp. 142
and 159.
Couch, William H. "Factors Hindering the Develop-
ment of Audio-Visual Programs." Unpublished
Master's thesis, Yale University, 1942.
Crakes, C. R. "Future of the Audio-Visual Move-
ment,"/Z?ino-is Edwcafion, December, 1946, p. 112.
Dale, Edgar. "Theory vs. Practice," Phi Delta Kap-
pan. May, 1940, pp. 409-412.
. "Those Obstacles in Audio-Visual
Education," School and College Management,
October, 1950, p. 39.
Hart, William G. "The Kind of Help That Teachers
Want," The Nation's Schools, July, 1949, pp. 52-
54.
Hoban, Charles F., Jr. "Obstacles to the Use of
Audio-Visual Materials," Audio-Visual Materials
of Instruction, pp. 53-71. Forty-eighth Yearbook
of the National Society for the Study of Education,
Part I. Chicago: University of Chicago Press, 1949.
Hollgnd, B. F. "Surveys Show That Administrative
Failures Handicap Effective Use of Audio- Visual
Materials, "The Nation's Schools, October, 1951,
pp. 84 ff.
Kapfa, M. A. "Superintendent, Obstacle or Stimulus
to Audio-Visual Aids?" American School Board
Journal, July, 1947, pp. 25-27.
Kinder, James S. "Chief Limitations to Greater Use
of Perceptual Materials," in Audio-Visual Materials
and Techniques. New York: American Book Com-
pany, 1950, pp. 65-71.
Koon, Cline M. and Allen W. Noble. National Visual
Education Directory. Washington, D. C: Ameri-
can Council on Education, 1936.
McCaslin, Nellie. "Seeing Is Deceiving," Progressive
Education, March, 1954, pp. 146-151.
McClusky, F. Dean. "The Administration of Visual
Education, A National Survey," Washington: Na-
tional Education Association, 1923, cited by Wil-
liam H. Allen and Morton S. Malter, "Research
(Continued on next page)
This is a controversial question in many school
systems. It would seem that the best approach
might be an attempt to reclassify all instruc-
tional materials from the point of view of the
teacher, that is, in terms of the function of the
materials rather than administrative considera-
tions.
3. Can radio ami television become vital class-
room materials of instruction? Many educators
see radio as a basic teaching medium, and also
see television rapidly becoming one. Others in-
sist that neither radio nor television belongs in
the classroom due to difficulties in programming
and scheduling and excessive cost. Programming
does seem far from satisfactory and scheduling
provides many problems indeed.
It would seem well worth careful objective
study to determine whether nursery, adult and
in-service education via radio and television,
along with out-of-school listening and viewing,
are not better areas for development than in-
school listening and viewing. The comparative
value of "live" programming at a fixed time and
tape-recordings and kinescopes which may be
used at the discretion of the teacher and pupils
needs thorough study. If classroom listening and
viewing should turn out to have real merit, much
more study is needed before effective utilization
can take place.
4. Should audiovisual equipment be rede-
signed specifically for school use? Many mechan-
ical difficulties were encountered with new equip-
ment during the study, and considerable time
was devoted to training children to operate the
various tyi>es of equipment used. Storage and
ready availability for use were problems not easy
to solve vdth 19 pieces of equipment in the class-
room. Some thoughts and questions presented
themselves concerning the design of equipment
and are presented in the hope that they may
stimulate further study, perhaps by a committee
of the Department of Audio- Visual Instruction of
the N.E.A. under a research grant through the
National Defense Education Act.
Every individual piece of equipment should be
simple, rugged and fool-proof. Each one should
perform a limited number of operations well and
for a long time. Controls should be few, simple,
large, clearly labelled and color-coded. As many
parts as possible, including fuses, lamps, carriers
and cartridges, should be standardized and inter-
changeable. Motion picture projectors, for ex-
ample, having too many different and difficult
threading and rewinding patterns, are usually
referred to as being too noisy and as being
frightening to female teachers. Instead of more
pre-service and in-service training, is it unrealis-
tic to envision a projector which is completely
silent, automatically self-threading, automati-
cally self-rewinding, containing a horizontally
placed projection lamp and sealed lifetime-lubri-
cated bearings in as compact a unit as possible,
with four large lever or switch controls on the
outside: Motor, on-oft; Lamp, on-off; Volume
and Tone Control; Focusing Control? To cite one
more case, is it necessary for all buyers of audio-
visual equipment in schools to jump on the four-
speed phonograph bandwagon? Shouldn't some
grade levels or departments have three-speed
machines, some two-speed, and some only single-
328
Educational Screen and Audiovisual Guide — July, 1*
iiitl machines? Wouldn't this make possible
onographs which need less maintenance and
pair work?
Another possibility is the production of a sin-
; machine to combine the functions of a num-
r of existing ones. With a single lens system
d a single light source, a rotating central unit
ght house a series of individual elements:
)tion picture projector, filmstrip-slide projec-
■, opaque projector, and lantern slide projector,
r example. Each of these elements could be
noved for repair without impairing the func-
ning of the rest, and storage for each type of
iterial would be provided in the machine.
Idition of drawers below the projection area
• turntable and tape recorder decks with com-
)n amplifiers and speakers might result in a
ister unit capable of being built into new class-
oms in new buildings and paid for over the 30
ars of the bond issue instead of from capital
tlay.
School districts now comprise an enormous
iirket and are in a position to ask for equipment
signed to meet their specific requirements,
idiovisual specialists, through their national
ofessional organization, could make a contri-
ition by drawing up national specifications for
e most-used types of equipment which, when
opted by groups throughout the country,
)uld be presented to the manufacturers' de-
rtments of research and development.
A final caution remains to be expressed. Any
oup concerned with new specifications for
[uipment must consider the possibilities of the
actical application of video tape to school use.
coaxial cables can carry open and closed cir-
it television programs, motion pictures, re-
adings, flat pictures and slides from magnetic
pe in a school's audiovisual center to flat
reens in every classroom, we have exciting
stas opening before us.
5. How can techniques of evaluation be im-
oved? Better methods are needed for evaluat-
g the contributions of the utilization of equip-
ent and materials to the education of children,
'hen quality rather than quantity is to be meas-
ed, there is a lack of efficient tools, techniques
id procedures for doing a thorough job. "This
ould be another valuable area for research
ider the National Defense Education Act and
ould provide us with the beginning of educa-
3nal "quality control" so that the quality of
aching and learning may be measured while
e process is underway, after benchmarks are
ached, and after the entire work of the school
completed.
It was revealing to discover obstacles and
■oblems of considerable dimensions in a school
stem with an excellent department of audio-
sual services and with staff members of out-
mding ability and enthusiasm for their work,
is hoped that others in the fields of curriculum,
aching and instructional materials may share
le findings and implications of this study and
len contribute to the further removal of ob-
acles impairing the quality of their audiovisual
id consultant services. Improved services can
cilitatc better utilization of audiovisual equip-
eut and instructional materials as teaching
lols to promote better learning.
Related to Audio-Visual Administration," The
School Administrator and His Audio-Visual Pro-
gram, pp. 266-267, and 283. Yearbook of the
Department of Audio-Visual Instruction, National
Education Association. Washington: National Ed-
ucation Association, 1954.
Mitchell, M. F. "Recent Observations in the Field of
Audio-Visual Education," Journal of Education,
April, 1955, pp. 26-27.
National Education Association. "Audio-Visual Ed-
ucation in City School Systems," Research Bulle-
tin, December, 1946, pp. 131-170.
' — . "Audio-Visual Education in Urban
School Districts, 1953-54," Research Bidletin,
October, 1955, pp. 91-123.
Nerden, Joseph. "Evaluation of the Audio-Visual
Program," The School Administrator and His
Audio-Visual Program, pp. 248-265. Yearbook of
the Department of Audio-Visual Instruction, Na-
tional Education Association. Washington: Na-
tional Education Association, 1954.
Noel, F. W. and E. G. Noel. "Looking Ahead
Twenty-Five Years in Audio-Visual Education,"
Educational Screen, February, 1946, pp. 67-69.
Reed, Paul C. "Improving the Audio-Visual Pro-
gram," Educational Screen, March, 1946, pp.
129-130.
Roberts, Alvin B. "Audio-Visual Aids in the School
of Tomorrow," Educational Screen, January, 1944,
pp. 9-10 and 18.
. "Problems in Introducing a Visual
Program," Educational Screen, June, 1937, pp.
179-181 and 203.
. "Scanning the Nation's Visual Ed-
ucation Program," See and Hear, October, 1945,
pp. 30-31.
Schwartz, John C, Jr. "To Carry on A-V Work in the
Classroom, a Teacher Needs Administrative Sup-
port," The Nation's Schools, March, 1952, pp. 72-
73.
Stames, W. C. "Need for Audio-Visual Aids Direc-
tors," Educational Screen, September, 1940, pp.
276 ff.
Vagts, Christopher. "Ay, There's the Rub," Audio-
Visual Guide, October, 1949, p. 13.
Wagner, Guy W. "We Can Improve the Utilization
of Audio-Visual Materials," Midland Schools, Oc-
tober, 1953, pp. 16-17 and 50; and November,
1953, pp. 28-39 and 46.
Westfall, L. H. "Future of Visual Instruction," School
Executive Magazine, September, 1934, pp. 6-7.
Witt, Paul \V. F. Quoted in "Teachers Must Have
Access to Audio-Visual Materials," Film World
and A-V World Neics Magazine, April, 1955, pp.
190-191.
. "Toward More Effective Utilization
of Audio-Visual Materials and Devices," Teachers
College Record. Columbia University, November,
1947. pp. 108-118.
329
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
Mother Love
(Carousel Films Inc., 1501 Broad-
way, Suite 1503, New York 36, New
York) Produced by CBS Television
Network. 28 minutes, 16mm, sound,
black and white, 1960. $135.
Description
Mother Love demonstrates,
through a number of unique experi-
ments, that the single most impor-
tant factor in an infant's love for its
mother is that of body contact,
holding and nestling and that dep-
rivation of this can cause deep emo-
tional disturbances, even death.
Opening scenes show an ade-
quately-nursed and well-cared-for
orphan rhesus monkey rolling about
and pathetically whimpering be-
cause the only companion he has
knovsTi, a cheesecloth pad, is taken
away from him. The commentator
says, "Until it is replaced, this mon-
key will remain troubled and dis-
tressed. Permanently deprived of it,
he may die of loneliness, die for
want of love."
But what is love? More specifi-
cally, what is an infant's love for its
mother? In his laboratory at the
University of Wisconsin, Dr. Barry
Harlow conducts experiments to
find the key to the bond between
mother and child and to understand
the effects of denial of maternal
love. He uses rhesus monkeys as
subjects and tests their reactions to
two inanimate substitute mothers-
one made of wire and another cov-
ered with cloth.
One experiment demonstrates
that though the wire mother nurses
the baby, he spends less than an
hour with her and spends the rest
of the time with the cloth mother.
Other babies act the same way.
They go to the wdre mother to
nurse and to the cloth mother for
comfort.
When a fear stimulus is intro-
duced in a cage where both mothers
are present, the baby always turns
to the cloth mother for comfort and
reassurance. Likewise when a baby
is placed in a strange new sur-
rounding, the presence of the wire
mother gives him no reassurance.
He moves about with caution,
searching for comfort. As soon as
the cloth mother is brought in, he
runs to her and when he is relaxed,
the fear having disappeared, he
goes out to explore the new world
with confidence.
A one-year-old monkey who has
been separated from his wire and
cloth mothers for six months still
remembers his cloth mother. He
surmounts the barrier and the fear
stimulus to run to his cloth mother
for reassurance.
Another monkey, recently given
a cloth mother after having been
deprived of contact comfort since
birth, has learned in a few days to
go to her. However, when given the
open field test wherein a fear
stimulus is introduced into his cage,
he does not go to his cloth mother.
He just huddles in a corner rocking
to and fro in fear because he has
no real affection for his cloth
mother. When given a choice— to
run to the cloth mother or away
from the fear stimulus— he chooses
the latter. Unlike the other monkeys
who go to their cloth mother out of
a sense of well being, the deprived
monkey is interested only in escape;
he has not learned how to replace
fear with love; he has no real sense
of security.
Other experiments demonstrate
that monkeys, like children, enjoy
playing with friends. However, in
the face of fear, love for the mother
is stronger than the affection be-
tween friends.
Dr. Harlow concludes that love
or its deprivation has an extremely
important effect on personality. The
critical period in the development
of an infant monkey is between 30
and 90 days; in human beings, be-
tween three months to one year. If
a monkey or a human being has not
learned to love by then, he may
never learn to love at all.
Appraisal
This excellent record film does
an outstanding job of defining and
measuring what has previously
been undefined and unmeasured—
an infant's love for its mother. It
calls parents' attention to the im-
portance of physical contact (cud-
dling) for children. Other adult
groups, aside from parents, would
find it interesting in discussion of
the nature of love and emotion.
This film would find its greate;
use in university classes in cow
parative psychology, general psj
chology, social anthropology, socij
psychology and nursing educatioi
This film is one of a series c
films distributed by Carousel whic
were recently presented to telt
vision audiences as part of the CB
Television Conquest series.
—Herminia Barcelon
Microorganisms That
Cause Disease
(Coronet Instructional Films, Core
net Building, Chicago 1, Illinoit
11 minutes, 16mm, sound, color c
black and white, 1960. $110 or $6(
Teacher's guide available.
Description
Using animation, cinephotomi
crography and live-action photoj
raphy. Microorganisms That Cans
Disease presents the five types o
pathogenic microorganisms and ir
dicates the role of each in diseas
and the resultant cell destructior
The film points out that pathogeni
organisms are found among each o
the five kinds of microorganisms
fungi, bacteria, viruses, rickettsia
and protozoa. The organisms ar
seen to enter the body by way o
the circulatory system where the
produce toxins which poison tb
body, and by way of the lymphatii
system. It emphasizes that all ar
parasitic and that the destructioi
of healthy tissues is the ultimate ef
feet of invasion by pathogenii
microorganisms.
A severe case of athlete's fool
which is the result of a fungus in
fection, is shown; photomicrograph
show the responsible organism.
The pathogenic bacteria are pre
sented as the principal cause of ou
more serious infectious diseases
The film emphasizes the nearl;
universal distribution of bacterii
and pictures several pathogeni*
types. Although the ultimate causi
of cell destruction by bacteria i
not known, the film indicates tha
the secretion of enzymes by the
bacteria is thought to play a signifi
cant role in the process. Cell de
330
Educational Screen and Audiovisual Guide — July, 196t
DON'T GET UPSET!
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Educational Screen and Audiovisual Guide — ^Jult, 1960
331
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Broadcast quality equal to that of professional TV studios is achieved
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struction by pathogenic bacteria
portrayed in the breakdown of hi
man blood cells by a toxin pr
duced by streptococci and in a soi
produced by bacteria on the skin i
a rabbit.
Next, the extremely small size (
viruses is emphasized as the narrs
tor states that most can be see
only with the aid of the electro
microscope. The fact that virust
have no independent metabolisi
is given as a major difference b(
tween them and other types c
microorganisms. Because of th
they can grow only within li\'in
tissue cells. Several types of viruso
are seen, and cell destruction b
the polio virus is depicted b
means of slides observing section
of a spinal cord before and afte
virus infection. A mouse is infectd
by pneumonia virus, and the result
of the infection are portrayed a
the dissected lung of a norma
mouse is compared with the lun
from an infected animal. Cell de
struction by the viruses is furthe
shown as cultures of human tissu'
are infected by adenovarus. A serie
of micro-views shows the progres
sive destruction of the human tis
sue.
The rickettsiae are microorgan
isms which resemble bacteria ii
structure. However, like viruses
they grow only in living cells. Thesi
microorganisms are transmitted b;
the bite of certain insects and thi
tick which is pictured.
The protozoa are represented ai
the lowest form of animal life. Th(
tremendously diverse form of th(
protozoans is emphasized. Th<
pathogenic varieties which caus(
amoebic dysentery and Africai
sleeping sickness are described. The
destruction of red blood cells h\
the protozoan causing malaria i:
portrayed graphically by the usf
of animation.
The film emphasizes that disease;
caused by pathogenic organisms are
most prevalent in areas of the worlc
where people live in crowded, un-
sanitary conditions. Many question*
remain unanswered regarding the
relationship between microorgan-
isms and disease. As indicated by
the narrator, only further research
can reveal the answers to such
questions.
Appraisal
Microorganisms That Cause Dis-
ease is an excellent introduction to
the five types of pathogenic micro-
organisms. The concept of disease
and the destruction of cells as a
natural consequence of the exist-
332
Educational Screen and Audiovisual Guide — July, 1960
ce of pathogenic microorganisms
well presented. The demonstra-
ns and use of photocine-microg-
5hy to show destruction of cells
well done and should help stu-
nts gain a more vivid understand-
l of the relationship between
croorganisms and disease.
The film is highly recommended
r use in biology and health class-
on the junior and senior high
liool levels. The biology teacher
Jl find the film excellent in in-
)ducing the study of microorgan-
ns. A health teacher will find it
equal assistance in getting across
e fact that microorganisms are
ost prevalent under crowded, un-
nitary conditions and that effec-
/e control, and thus improved
■alth conditions, can come about
ily through persons becoming
•tter educated about the causes of
sease.
Some teachers will note the error
volved in the statement, "Rickett-
ae are transmitted by certain bit-
g insects such as this tick." (The
ck belongs to the order Arachnida
:)t Insecta. ) However, this error
as not considered by the preview-
g committee to be of great signif-
ance in tliis otherwise excellent
Im.
—Donald Nicholas
'he St. Lawrence Seaway
Encyclopaedia Britannica Films,
•K., 1150 Wilmette Avenue, Wil-
tc'ttc, Illinois) 17 minutes, 16mm,
jund, color and black and white,
95.9. $180 and $90. Teachers guide
ailable.
'he Story of the
it. Lawrence Seaway
McGraw-Hill Text-Films, 330 West
2nd Street, New York 36, New
ork) Produced by the National
ihn Board of Canada. 14 minutes,
6mni, sound, color and black and
vhite, 1959. $150 and $75.
)escription
Because of the timeliness of the
uhject and its significance to eco-
loinic development and interna-
ioiial relations, the production of
ilms about the St. Lawrence Sea-
,va\' was to be expected. It is not
iurprising that some of the earliest
elt-ases of classroom films on the
object are by EBF and McGraw-
Hill-NFB. The first named film was
produced in the United States and
he second in Canada.
Both films are approximately the
same length, are available in color
and black and white, contain scenes
made at the same time and place,
and tell basically the same story. A
general outline of that story which
applies to both films is: (a) the
geographical setting and economic
need for the Seaway, (b) the ad-
ministrative agreements, specifica-
tions, and engineering methods of
its construction, and (c) the im>-
mediate and anticipated results of
the Seaway in terms of international
economic development and coop-
eration.
In spite of similarities in film
specifications and basic ideas, the
two films offer some interesting
contrasts in cinematic treatment.
The U. S. film introduces its story
with the historic event of Queen
Ehzabeth II of Great Britain and
Canada arriving in Chicago aboard
the royal yacht and accompanied
by naval vessels, the point being
that the completion of the St. Law-
rence Seaway made this feat possi-
ble for the first time. The main
body of the film is then presented
in the form of a flashback. The
Canadian film starts with the prem-
ise that there is an interrelation-
ship between cities, industry and
water transportation, particularly
because of the relatively lower cost
of water transportation. Because
large ships provide cheaper trans-
portation than small ones, and be-
cause the expense of loading cargo
from large lake steamers to small
canal boats and transferring it again
to ocean streamers could be avoid-
ed by building a larger canal along
the St. Lawrence "bottle neck," the
Seaway was constructed.
In order to state the problem of-
fered by the natural situation of
falls and rapids originally existing
between several of the Great Lakes
and along the St. Lawrence, both
films rely heavily upon materials
prepared by graphic artists. The
U. S. film uses a map (horizontal)
of the Great Lakes-St. Lawrence
system on which figures indicate
the height above sea level of the
various water bodies. The Canadian
film, on the other hand, uses a pro-
file ( vertical ) to visualize the prob-
lem of uneven elevations. In show-
ing the procedure for constructing
the Seaway (through the use of
cofferdams ) the U. S. film first uses
a model while the Canadian film
shows only the real thing. The color
print of the U. S. film shows the
model and its functions with more
clarity than does the black and
white print. Similar shots of dyna-
miting are used in both films when
the last link of the Seaway is flood-
ed. The Canadian film follows with
the formal opening ceremony that
features Queen Elizabeth and Presi-
dent Eisenhower, while the U. S.
film indicates the products of com-
merce, their magnitude and sig-
nificance, before returning to Chi-
cago for the Queen's address there.
Appraisal
Each film makes worthy contri-
butions to the recorded knowledge
about the St. Lawrence Seaway.
The EBF film provides a commen-
tary that is richer in statistical de-
tail, and it alludes to concepts that
would assume a high school, col-
lege and adult level of use. Its
probable use will be in courses in
geography, business, and eco-
nomics, including the overlapping
area of economic geography.
The McGraw-Hill-National Film
Board film, because of effecting a
greater simplicity and directness in
its development, is more appropri-
ate for use on the junior high and
intermediate grade levels. Profes-
sional geographers will question
the Canadian film's selection of the
Detroit-Windsor area as an example
of an area to which iron ore is
brought by lake steamer to be con-
verted into steel for use in the auto-
motive area. In the first place, very
little of the ore traffic on the Great
Lakes terminates at the Detroit-
Windsor location. Secondly, very
little of the steel for automobiles
is manufactured in this area. Third-
ly, Detroit, of all the major cities
of the Great Lakes, has accomplish-
ed less in the improvement of port
facilities that would allow it to
benefit from the Seaway. On the
other hand, elementary teachers
will probably welcome the way in
which the Canadian film presents
through animation the function of
locks.
—Ledford Carter
AMERICA 1895- 1915
First Two Decades of the Movies:- rare
original eariy films of social significance
including "The living Post" series :• the
Woodrow Wilson Campaign film of 1912:
"The Cry of the Children," a child labor
film endorsed personally by Theodore
Roosevelt, and a woman suffrage film
produced by Emellne Panlchurst. Come-
dies, Dramas, Dance Films of the period
also available. Send for brochures.
FILM CLASSIC EXCHANGE
1977 S. Vermont Avenue
Los Angeles 7, Calif.
Enrc.\TioNAL Screen and Audiovisual Guide— July, 1960
333
AUDIO
by Max U. Bildersee
Getting Underway
We had been talking but a few
minutes when she said, rather abrupt-
ly, "Let me be blunt, Mr. Bildersee.
Audio has been terribly neglected in
our schools. How we get started with-
out wasting time and money?"
I wasn't surprised to hear Miss Max-
well speak this way. I had known her
for several years as a forward looking
educator who, recognizing need or
error, set about on a straight line to
fill the need or correct the error.
"You know, Miss Maxwell," I said,
"we have several problems here. First
there is the matter of teacher readi-
ness and understanding of the im-
portance of the audio aspects of the
total teaching program. And after we
have explored that and determined a
reasonable program and timetable,
let's look at the twin problems of
material availability and equipment
condition and convenience for use."
"Before we do enter these aspects
of discussion," she said, "let's add an
important fourth. The teachers on
my staff can understand objectives
and services they may expect from
audio materials. And we can supply
equipment and records. But how do
we keep up with current develop-
ments? It has been my observation that
many new recordings recently have
been put on the market. And frequent-
ly these are produced by small, out of
the way concerns. In short, what are
the sources of information?"
We started with the matter of
teacher readiness. I spent considerable
time describing the various ways a
school system could organize a record
fair for the teachers. I suggested that
it start with a presentation of teaching
objectives served by sound.
Miss Maxwell interrupted to ask,
"Who should do this?"
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"You can do it. Miss Maxwell,
the superintendent can do it. Tl
higher the rank of the individual pr
posing the ideas and the board pr
gram, the better opportunity there
for success. As you know, this caim
be superimposed. It must be proposi
by someone who will be heard, ai
then adopted by the staff."
"What general points do you belie
should be emphasized in such a pr
sentaHon?"
"Before we get to that," I inte
posed, "let me suggest that this 1
presented to a county-wide or systei
wide teachers' conference so tliat tl
importance you attach to it will I
accepted by the staff."
We went on at this point to discu
what should be stressed by the persf
introducing the idea of expanded u:
of audio materials. We talked of tl
importance of the introduction of
variety of personalities into the clas
room. We explored the area of usir
recorded "experts" for instruction
particular areas on the secondai
level. Miss Maxwell referred to listei
ing to poetry as being akin to listenir
to music, and then suggested that tl
"poet reading his own work" woul
give an authentic interpretation r
professional reader could attain.
I pointed out the new and ambitioi
program of producing records (
American poets reading their ow
works which Yale has embarked upoi
and pointed, too, to Carl Sandbm
recordings as well as those of Edr
St. Vincent Millay and Robert Fros
Miss Maxwell mentioned the serii
of recordings produced some yea;
ago by Columbia Records on authoi
reading their own writings. These, sli
thought, might well be included i
either class collections or library co
lections for circulation to students.
When Miss Maxwell said, "Now, i
the field of music ..." we both smile
because we recognized that this are
coidd well occupy all of our attentioi
But she quickly added, "Are thai
particular recordings we should en
phasize in our preliminary demonstr;
tion? I mean, are there records c
instructional importance which do m
necessarily emphasize performanct
Are there records to help the chil
understand the orchestra?"
I asked Miss Maxwell if many c
her students, even secondary .schoc
students, took advantage of availabl
concerts.
She said, "No, and I fear that is be
cause they cannot grasp the inherer
beauty of the several instruments."
I suggested that she audit Music fo
Young Americans — Kindergarten
(Audio Education BM-K) as a startei
I suggested, too, that she preview am
audit the Jam Handy record/f ilmstrip
334
EDUCATION.4L Screen and Audiovisual Guide — July, 196(
le series Opera and Ballet Stories
ell as their Instruments of the
phony Orchestra. I pointed out
the albums The Instruments of the
■hestra and The Magic of Music
ibot CAB 4021 and CAB 4022)
Id well be used in intermediate
des. I suggested that junior high
ool students might be introduced
he records in the album The Com-
te Orchestra (Music Education
■XftA Corporation). Then we talked
particular performances devoted to
Tuction and settled for two Colum-
recordings, Young Person's Guide
■he Orchestra (ML 5183) and St/m-
my No. 5 in C Minor (CL 918) by
sthoven. We chose the latter be-
ise Leonard Bernstein's demonstra-
and orchestral illustration which
ipies one side of the recording
:es it instructionally valuable.
'And for the history of music," said
IS Maxwell, "what do you suggest?"
The History of Mu.iic in Sound, I
d, "is a comprehensive series of
umes most useful for reference and
monstration purposes. These will be
icularly useful in the hands of a
tive teacher. They are published,
you know, by RCA Victor."
But we must not lose sight of our
icdiate problem— the establishment
objectives," I said.
'Oh my goodness, no" was the re-
inder. "But I am not forgetting that.
is important that we point out to
e teachers that there is no self-
intained instructional medium. Each
edium must remain wholly in the
ntrol of the teacher. She must be
aster of the situation, not the ma-
line."
"WhoUy agreed," I said. "Then we
e discussing these materials and the
idio medium in the same manner
lat we would be discussing any
ther aspect of audiovisuals, or books
r maps or anything else."
"That's the point of view I want
ly teachers to understand."
"Then," I said, "audio adds fun-
amentally essential ear training. The
hildren must learn to listen and to
eparate the wheat from the chaff of
poken statements. They must develop
udio appreciation and understand-
ig"
"Yes, and this can be done only with
iractice."
"True. And the areas on instruction
n which sound is applicable is rapidly
expanding. Did you know that there
.re recordings in art appreciation
vhich your students can enjoy and
irofit from hearing?"
"Tell me more. I had assumed that
uch areas as mathematics, science
;nd art were so utterly visual that
here could be no records."
"So had I," I confessed. "But for
the elementary school there is Cabot's
Let's Look at Great Paintings (Cabot
CAB 4024) and for the secondary
school Spoken Arts has produced
Invitation to Art (763) which can be
most useful."
"And, Mr. Bildersee, the same is
true in science and mathematics?"
"Largely," I said, "for there are re-
cordings in these areas, too. And they
are available in' simple arithmetic as
well as in algebra and geometry in
the mathematics field. And in science
there are special recordings on the
science of sound, for instance, and in
other areas as well. Further, in science,
the opportunity to present person-
alities exists."
"Before we go too far in listing re-
cords and objectives, for now I under-
stand that there is much available,
let's look at the other matters in our
agenda." Miss Maxwell referred to
her notes and said, "What do you rec-
ommend about equipment?"
I pointed out that tliis is a most
difficult problem on which there is
no real agreement. The test is whether
suitable record and tape players are
available at any time a teacher needs
them, and whether such machines are
near at hand or distant. "You know,"
said Miss Maxwell, "distance lends
enchantment at times, but not when
you have to carry a machine."
We suggested that we set a standard
of sharing equipment in various
sections of each building. Miss Max-
well agieed with my insistence that
there is no substitute for good quality
in such machines and that quantity
was unimportant if quality was
ignored. We both felt that, for record
players, four speed machines of better
than average quality must be supplied.
I then suggested that Miss Maxwell
investigate such machines as Audio
Master, N e w c o m b, RCA Victor,
Columbia and Cahfone. I urged her to
ignore the $29.95 bargains as waste.
"Should we have a central library
of records, and distribute them to the
schools," she asked.
"I suggest that a dispersed library
is better," I said. "Each school should
have the recordings needed in that
building, with the exception that re-
cordings used very rarely can be
shared. After all, you wouldn't share
inexpensive books so why share in-
expensive records?"
"We've made considerable progress,
Mr. Bildersee," said Miss Maxwell.
"First, we should introduce the board
idea to the teachers in a large group
rather than as individuals."
"Just a minute," I interjected. "No
reason can be given for not introduc-
ing this to teachers individually, except
that you originally asked me about
getting started without waste of time
or money. I am urging that you invest
time and money to get started."
"Right you are. A presentation to
the group by an important individual
like the superintendent or a represent-
ative from the state education depart-
ment is a good beginning. We follow
this up by letting the teachers see and
hear a variety of records. Can they
experiment with them under classroom
conditions?"
"This wiU depend upon the sources
you use and the amount of time avail-
able. In one day just a little can be
accomplished. But if each school is
urged to purchase a few records and
experiment with them, knowledge and
experience will dictate what next steps
to take. And of course this leads to the
point we mentioned at the beginning
—that of keeping up-to-date."
"Yes. How can we do that?"
"One step is to organize a com-
mittee or several committees respon-
Ai4dio. C4RD>II06* Record Reviews on Cards
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cards
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■^ published monthly, September
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-i!:^ efficient, constantly expanding
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^ supplying synopses and ap-
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^ interesting audience and in-
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-l^^your buying guide
i^ at least 400 cards per year
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Audio CARDALOG - Box 1771, Albany I, New York
- A WORLD OF SOUND ON FILE -
* Registered Trademark
lDucATIo^AL Screen and Audiovisual Guide — July, 1960
335
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SIMPLE I EFFECTIVE I DURABLE I
sible to the professional staff to keep
them informed. These people must
work closely with your instructional
materials staff.
"You must supply them with neces-
sary independent publications in which
such materials are found."
"Can you suggest some?"
"Yes, I can. You will see advertise-
ments for many of them. But im-
mediately coming to mind are Educa-
tional Screen and Audiovisual Guide
and other professional journals of
similar nature, and periodicals such
as major newspapers and magazines.
In the latter group usually metropol-
itan Sunday papers and such maga-
zines as The Atlantic and Saturday
Review are useful. Then there are
specialist journals in the subject mat-
ter areas like the magazines published
for language instructors, elementary
teachers, social studies teachers and
so forth."
"Of course, and we have these here
all the time!"
"Yes, I suspect that they will be
found in your professional library. But
route them through your instructional
materials consultant and he can then
give teachers and committees valuable
help in discovering and selecting ap-
propriate material."
My head was spinning as I left Miss
Maxwell. We had talked of many
things, we had covered much ground,
but there was still much more to be
discussed.
Poetry Readings
The Yale Series of Recorded Poets
will be a remarkably inclusive collec-
tion of readings by contemporary
poets from their own works. These
/lc«£ia CARDALOG® Record Reviews on Cards
Box 1771— Albany 1, New York
n Please enter our 1 year subscription (s) to
Audio CARDALOG. 400 cords-lO issues-$25.00
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Name
Organization or School . ^
Address .
City and State
have already been recorded on n
netic tape by Lee .Anderson, a {
in his own right, and they \\'ill
released at a rate of four a mo
for a considerable period. Eventu
it is anticipated that the work of n;
than 100 poets will thus be covei
Are you looking for some enri
ment material for your language la
ratory? There is a record of Gem
poets you should know about. 1
is essentially a survey course spann
the years from the twelfth century
the t\\'entieth. Lxitte Lenya reads th
poems representative of the work
von der N'ogelweide, K 1 o p s t o c
Goethe, Schiller, Eichendorff, Len
Heine, Scheffel and many others
eluding the moderns Brecht, Ha
hofer, Werfel, Hesse, Rilke and oth(
The album is Invitation To Cerv
Poetry (Dover, 180 Varick Stre
New York 14) and includes a co
plete script.
Magnetic Sound on 8mm
We are on the verge of somethi
new in audio in schools . . . involvi
the broader use of the magnetic sour
track on film— on 8mm film as it
progressively introduced to the mark
There are several new machir
already on the market— and more
come— offering the school the oppi
tunity to make their own. They sei
small groups with sound adequate
speech frequencies. Their school i
plications will depend on the abil
and willingness of teachers and J
personnel to take time to prepare a
record soundtracks appropriate
homemade or commercially ma
films. There will probably be Sn
color-sound films available, but t
first use in education may be in hoi
and school-made motion pictur
striped for sound and recorded w:
tracks particularly adapted to the i
mediate needs of particular groups
children.
There are the usual problems
magnetic recording: erasure, pc
technical quality indicative of amate
recording, sound tracks partially c
stroyed and all the other ills of tl
medium including our inability
inspect visually on rewind. These m
be overcome by care in use and
technical progress. The 8mm soui
projector can become a factor in and;
visual education. Johnny can read, ai
he can write and speak, too. Throu]
the 8mm sound film his writing, rea
ing and speaking talents can be para
ed before his peers as the soundtra
of a film. This is a challenge to brii
forth his best efforts— and ours.
336
Educational Screen and Audiovisual Guide — ^July, 19i
ILMSTRIPS
by Irene F. Cypher
le thing we have always liked
t filmstrips is their potential for
idual viewing and use. We hear
luch today about materials de-
>d for mass education, mass view-
group discussion, mass impact,
one might be tempted to think
ation was aK\a\s a large group
tion. It is well to stop sometimes
■member that much of the educa-
il process depends upon what the
'idual student is able to do for
by himself; that small groups of
ents gain from the opportunity
;et together as a small group to
, talk and work; that even though
y learning sessions do take place
irge or mass group meetings, they
followed b\' individual or small
ip study. It is for this reason that
like to see individual viewing de-
s in use in classrooms; that we
like to see two or three students
iped about a table viewer; that we
like to call attention to the fact that
the filmstrip is a good educational
medium because it lends itself to such
activities.
In thinking about it the other day
we did a bit of dreaming about what
would happen if there were several
filmstrip projectors and several indivi-
dual viewers in each classroom. Would
students be permitted to take up a
filmstrip and browse through it as
they do a book? (Wouldn't it be won-
derful to hear a chuckle as the student
came to a picture which pleased him
and which satisfied some personal
idea of his very own, without having
to share it immediately with thirty-
odd other viewers!)
If students had access to such use
of filmstrips, might it not make them
willing to turn to these picture aids
for reference and study and would
it not encourage them to look at the
visual evidence in subject areas and
really see it? Yes, group study is
good, but we wish more time were
given to individual and small group
study too. We need to provide op-
portunity to develop individual think-
ers as well as group members of
society.
Audio - Visual Spanish Language
Series (30 filmstrips, color, with 18
records arranged in 6 sets of 5 film-
strips and 3 records per set; produced
by Pathescope Educational Films,
Inc., 71 Weyman Ave., New Rochelle,
N. Y.; $81.25 per set of 5 lessons,
group rates for special unit plans).
Our ideas as to the way to study lan-
guages have undergone quite a change
recently (and for the better we think).
Material such as this series makes
it possible to "move into" a language
situation, and use the language as we
learn about it. The pictures of the
series were photographed in Mexico
and the commentary is in conversa-
tional Spanish which can be used and
adapted to increasing facility in speak-
ing skill. Planned in accordance with
the Pathescope-Berlitz pattern, this
gives the student an opportunity to
hear Spanish spoken at a conversa-
tional rate; it gives vocabulary mate-
rial which is suited to normal, every-
day situations and the material can
Be sure to preview this DELTA AWARD-WINNING FILM*
EXPLORING BY SATELLITE
With the cooperation of the I.G.Y. Committee of the Na-
tional Academy of Science, the Department of Defense, Na-
tional Science Foundation, and the I.B.M. Corporation, DELTA
has produced one of the most significant educational films
to date.
Science Teacher Magazine says, "The film has no counter-
part available to schools at this date."
EXPLORING BY SATELLITE is a film that should be
shown in every school room — from junior high through col-
lege— at least once each school year.
*Received an "Outstanding" award from Scholastic Teacher
Magazine in the field of Educatiotial Films, May, 1960.
• LENGTH 28 minutes
• 16 mm sound
COLOR $240.00
B & W $120.00
• Available under Title ill
• Send for Preview Print today to-
'^^J^^
FILM PRODUCTIONS, INC.
(Sales & Distribution)
1821 University Ave. • St. Paul 4, Minn.
DITCATIONAL ScREEN AND AUDIOVISUAL GuiDE ^JULY, 1960
337
be adapted to many lesson needs.
There are also teacher's guides and
vocabulary scripts, with English trans-
lations. The complete unit is well
planned; filmstrips and records can
be used together or separately and
teacher and class can turn to them for
real assistance as nids to gaining a
feeling of ease with "he Spanish lan-
guage. The material is ncjt'^or use with
library plans
and materials
for-
• filmstrips
• sound filmstrips
• disc records
• 2"x2" slides
• recording lope
MOBILE PROJECTOR TABLES
PROJECTION EQUIPMENT STORAGE
ADD-A-UNIT FIIMSTRIP LIBRARY
Complete catalog mailed upon reqiust
CATALOG DEPARTMENT
JACK C. COFFEY CO., inc.
710 Seventeenth St. NORTH Chlcooo, 111.
"riBiRBlll" CASES
"THEY lAST INDEFINiniY"
Equipped wlfh itoel corners, fteel card
holder and heavy web strap*.
Only original Fiberbilt Cases bear this
Trade Mark
Your Assurance
of "tin*** Quality"
For 16mm Film —
400' to 2000' Reels
Sold by All Leading Dealers
any specific textbook or grade but
can be used whenever students are
beginning to work with this language.
Community Helpers: Set No. 2 (6
strips, color; produced by McGraw-
Hill Book Co., Inc., 330 West 42nd
St., New York 36, N. Y.; $32.50 per
set, $6 single strip). Young citizens in
the kindergarten and primary grades
are interested in finding out all about
the milkman, dentist, librarian, sanita-
tion department crew, service station
attendants and the street maintenance
<"w. This is natural, for these people
all we an important place in the
worm Sg^if which they are learning.
The vanu, individuals are shown
going aboui^ iiy ta,,.^^ ^^ ^^^^ .^
their job localu „d j^^, ; ,^
of the commumty.he presentation is
closely related to a.^^,^^;^^,,^^ ^^.^^
and work at these gu. j^^^,^ ^^^j^
one is shown talkmg to .j^^^^ ^^^
the stones are made to ^.
young interests and ideas.
Dating Topics For Teens (2 ;
4 filmstrips and 2 records, color; °
duced by Family Films, distribt
by Society for Visual Education, 13
Diversev Parkway, Chicago 14, 111
$5.50 per set, $6.50 single strip, $3.5L ^^^^^^^ ^^ ^^^^^^ ^
single record). The first set of this ^„^,,„^^„^ ^^^ ^^^ «
series is intended for jumor-senior ^ Confederation activities. This
high school students or young teen-
the second set is planned for
intended basically to provide ma
for individual pupil viewing. Tliis
ticular series deals with the tl
that make people what they are
eyes, ears, hands, taste and s
also why we need a home to liv
clothing to wear and food to eat;
makes individuals afraid and
enables us to put our thoughts
words. The material is simple, d
and provocative in that it will d
the viewer's thoughts to finding
more about each subject presc
in a strip. There is no waste des
tive material, questions are cl
stated, and the basic facts are j
for the student to ponder over,
strips can be correlated to any h
or texts used and are easy to hai
Sir John MacDonald, Part I
Part II (2 strips, color; produce(
National Film Board of Canada
distributed by Stanley Bowmar
Valhalla, New York; $5 per sti
A real understanding of Canadian
toiy and development demands
understanding of the role Sir
MacDonald played in Canadian
fairs. This is a picture biogrt
painted against a background of S(
history. We see how MacDo
agers;
older teens. This means that set num-
ber one deals with the ever-puzzling
problems of how to get a date, what
to do on a date and how to know
whether or not it is love. The second
set takes up the problems of going
steady, how to behave on a date and
how to look ahead to marriage. These
are not easy problems with which to
cope, and guidance counselors, class-
room teachers and group leaders need
material which will hold student inter-
est and lead them to think about
these matters. The art work of the
strips as well as the narration of the
records has been planned for young
people of the immediate present. This
means that discussions and subject
consideration are fitted to today's situ-
ations. They are intended to be used
in discussion sessions, and they pro-
vide material that should help teen-
agers to look at their problems from
a very commonsense point of view.
Learning About People (12 short-
strips; color; produced by Encyclo-
paedia Britannica Films, 1150 Wil-
mette Ave., Wilmette, 111. $19.90, in-
cluding a hand-viewer). Here again
we have emphasis on individual study,
for shortstrips are just what the name
implies, a short fihnstrip of 14 frames.
eans that we see the steps by w]
nada progressed from a froi
my stage to a place as a w
jer of great importance. The s
iiat of a great man and it is
o\«ting one, with value for
icial studies classes.
colcS ^'* School (single s
ducfoduced by Roger Peet
scop and distributed by F
Calif^c, Box 397, Sierra Ma
as CO. $ — ) • Good health as ■
comfo depends upon correct
SimpliP posture when sea
we mt^ct pictures show us v
posture'hen we talk about g
to a chii seated, how to ac
series oand how not to sit)
give us 'iltiple choice" exam
right wa.nce to comment on
our feet it and what to do >
There ?"'^^ when seated.
strip that lirectness to this f i
are clear her refreshing; pictt
tion is c uncluttered and at!
considerad on the point ur
the filmstThere is no nonsens
ing," simpsage and no "pre;
pupils wiJain facts. Prob:
matter-of-fc:t favorably to
and have a . of the presenta
sitting habitime discussing g
at any grad. strips can be i
.l.'^R
Educational Screen and Audiovisi
1
V
in the Church Field
by William S. Hockman
Summer Time
There are some tilings that churches
1 producers and distributors ouglit
do in summer time. Let's take them
one at a time, and set down in
nmary some concerns and activities
each group:
The Local Church
1. Now is the time for the local
irch to make an inventory of its
materials. What did you use most
past year? What got little use?
n was this so? Did you neglect
)d materials on hand? Did what
u used a great deal fit your program
tter? Was it a matter of yoiu' educa-
luil leadership not knowing about
the materials you had available
it? This means that you ought
study your use-records to see what
ey say.
2. Now is the time for you to be
nking over what you need to .secure
lis summer in terms of your program
nphases next fall and winter. What
)out your missionary program, your
)uth fellowship, your church school,
)nr leadership training program?
lave you new materials to meet the
eeds in these fields? Why not go
irough this Blue Book issue of Edu-
'itioiKil Screen and Audiovisual Guide
nd check materials that you would
kc to know more about? Ministers,
irectors of education, church school
iiperintendents and other leaders may
ave more time now than at any other
ime of the year to study catalogs,
sts, ads, and all sorts of informational
laterials with a view to selecting
materials for their AV library.
3. Now is the time for you to get
letter acquainted with your immedi-
ite source— the nearby AV dealer or
ental library. Suppose he is .50 miles
iway! Just plan a day for going and
coking over his materials. If you can,
jhone him. If you can't do that, just
.valk in. He will be glad to see you.
Fell him of your needs. This helps
'ijni. Knowing your needs, he may be
ible to help you. This personalized
relationship can mean better service
ill year long.
4. Now is the time to use materials
that you don't get around to in the
busy fall and winter. Where? In
camps; conferences; in vacation
church schools; in retreats for youth
and adults; in leadership conferences
and schools. It is easy to forget audio-
visual in summer. Don't do it.
5. What about your equipment?
Are lamps getting gray or showing
black tops or bulges? Better plan to
replace them now. What about clean-
ing? Is that fan under your filmstrip
projector full of lint so the blades are
inefficient? Better check; they clog
faster than you think. What about new
equipment? Was usage curtailed last
year because you did not have that
second filmstrip projector? Do you
need a table-type filmstrip previewer?
It is a great convenience and a time
saver. What about screens? Got
enough? Got the right ones? Now is
the time to act on equipment. Many
AV committees will need to be plan-
ning their budgets for the coming year
and when they do, don't overlook
equipment.
6. And on this matter of budget!
By and large, churches get and pay
for what they (are convinced) they
need. Perhaps you need to do some
convincing this summer, beginning
with yourself. Half-sold, you won't sell
someone else very easily. Get all the
way sold yourself and go after the
money. Look way ahead; get the facts;
present them where they will influ-
ence decision and action. If you've
been financing materials and equip-
ment outside the regular budget, stop
that and get it into the budget.
Local Dealer
1. If you have not done so, read my
advice to the local church and see
what that means to you. It can mean
much if you will see your side of the
coin.
2. Now, in summer, is the time for
you to get better acquainted with your
customers. Why not write to a group
of churches and ask them to send
in their key AV person on a certain
day? Why not have a box lunch for
them? Why not get out the new stuff
and show it? Better look at it yourself
first. You will do a better job of
talking about it if you do.
3. And that brings me to point
three: Know your stuff. Man, you
can't really serve your customers until
you know what's in those cans! Have
your booking girl on hand for this
viist of AV people from the local
church. Personalized business means
more business. Don't forget to be on
hand yourself. Miss golf that day!
4. Now is the time for you to take
inventory, not in the usual way but
in terms of what's 'dead', alive, and
jumping. Better think im ways of get-
ting your materials out to your cus-
tomers. Tell them what you have and
how they can get it. Better find out
why certain materials did not 'move.'
Did you put any pressure back of
it; follow the producer's sales advice;
think up better ideas than his or just
let it slide off to the side? Lastly, are
you buying what your customers
want?
5. Now is the time for you to lift
your sights on the whole church field.
Are you reading? Do you know what's
going on? Do you get the denomina-
tional curriculum brochures to see
what the up-coming lessons will be
about? Do you ask the National Coun-
cil of Churches what the mission study
themes will be for the coming fall
and winter?
6. Now is the time for you to offer
service. If you will get in touch with
the people who run camps and con-
ferences of all kinds for children and
youth, you will find that they will
appreciate any help which you can
give. Remember, those who see films
and filmstrips in conferences, camps,
vacation church schools, will want to
see them when they get back home.
Spend some time with the director of
the community service agencies. Find
out who the leaders are and offer them
whatever help and service you can
give in what they are trying to do.
It will pay— both you and them!
7. Your total sales (and income)
will be related to your total informa-
tion AV-wise. Your information will
come from at least three sources. The
producer will take the initiative, but
you must respond, and read what he
has to say. It may be very important
to you. Y'ou ought to get infonuation
from the churches. This you will need
to go after. Better talk ten minutes
with leaders in five churches than
spend a lot of money asking questions
that won't be replied to on paper.
You will need the information which
this Blue Book issue can give. Study
it carefully. You might want to check
in it materials which you have and
then send it to actual or potential cus-
tomers.
8. In the church field vou can't
EDUcATIo^AL Screen .4>d Audiovisual Guide — July, 1960
339
get along without the Audio Visual
Resource Guide (AVRG) of the Na-
tional Council of Churches. You need
it as reference. It is full of informa-
tion which you can use. It will help
you serve the churches better for it
evaluates church-field materials better
and more extensively than any other
document in existence.
9. Lastly, better check your lines
of communication. A highly motivated
church worker wrote several days ago
asking how he could get information
on a filmstrip series. In his city, and
close by, were three AV dealers who
serve churches. How did they miss
him; how did he not know of them?
Dealers, that's your problem. Perhaps
> our material was reaching the church
but not being passed on to key work-
ers. That's both your fault and the
church's. Now, in summer, is the time
for you to rebiu'ld your file of local
church users of AV materials. Many
churches do not have AV committees
as yet or coordinators, but will put
your information in the proper hands.
Better get the names of individual
users in your files and not just church-
es. There is a big and continuous turn-
over of workers in the average church.
Better find out if your mailing lists
are reasonably accurate.
The Producer
By 'producer' I refer to those who
produce AV materials both for them-
selves and for others.
There are some things which you,
the i^roducer, can do in summer, also.
First, better read above my sugges-
tions to the churches and the local
dealers. There are implications there
for you.
1. In summer you can get better
acquainted with the whole field by
going where church and church-AV
people meet. You need to know what
they are thinking. You can gather this
from listening to what they say. Your
salesmen would do well to stop in on
AV workshops, institutes, courses and
conferences. You need to make some
effort to keep abreast of what is going
on.
2. Are you sure you know how to
help your dealers sell your products
to the churches? I read some of your
sales pitches. I know the local church.
I know what motivates local leaders
to buy. I must confess that some of
your slicked-up advice is pretty thin
soup! Some of you may need to know
the churches a little better. They are
not schools; not industry; not the gen-
eral public— they are churches, and
they have peculiarities (for ill or
good). You would do well to re-
evaluate much of your advice to local
dealers about how to 'sell' the local
churches.
3. When you produce for yourselves
and when you produce for a client
who looks to you for advice, you
should know more about this whole
problem of what medium for a given
body of content. Are you sure that
we are not running the 'sound film-
strip' into the ground? Do all film-
strips need recorded commentaries?
I see filmstrips that would have made
good recordings. Someone spent a lot
of money for pictures which 'said'
nothing or very little. Again, I see
filmstrips that don't need the commen-
tary frozen on a disc but just printed
for the user. Just how did the church
field get topheavy on sound film-
strips— to the severe neglect of the
cheaper captioned ones or tho.se with
printed notes or commentary? While
the cloud on the horizon of the
churchfield is no larger than a man's
hand, there may be a lot of water-of-
change in it for you producers to con-
sider.
4. In 19.57 we called attention to
the general economic situation in the
church field to the disgust of some
of our readers and the alarm of others.
A few leaned back and took a sober
look at things but by and large there
has been little or no improvement in
the basic economic patterns prevail-
ing. Churches ask me all the time
where they can rent filmstrips, for
instance. I tell them to buy them.
They say, "How can we at $10.00
per?" Now that's not my question.
Producer, and dealer, you answer that
one. I know that many churches can
buy; they just pretend to be poor.
But we shall either convince them or
not do business with them. It's your
problem; you find the answer.
5. When your clients come they
generally have their minds made up
as to what medium they want for
their material. When they do ask for
advice, can and do you help them
think the problem through in terms
of the economic and utilization factors
prevailing in the church field? Sup-
pose they do have the right AV medi-
um in mind, what about the specific
format of that medium? Can and do
\'ou advise them on this in terms of
the economic and utilization realities
prevailing in the church field? If you
don't, who wiir? If you don't, you and
every one right down the line will be
affected, perhaps adversely. This ef-
fect will be in usage volume. In this
you have a stake. (Incidentally, let
us all hope that the "Consultation"
at Boulder next month will throw
much light on our problems in this
area. )
6. By and large you producers a
to be congratulated upon the technic
excellence of your productions. Y.
have reached a general plateau
quality which reflects most favorab
upon your abilities. You have set hig
er and higher criteria and you ha
reached them. Across the board yi
are notches ahead of what I see ov
in the 'school field.' Would that tot
usage had increased in the same rat
over the last two decades! While tl
factors in this equation are more doi
inantly human and less technologic;
we are confident that here, too, sol
advances can be made in the deca*
ahead. My perspective on the chun
AV field dates from 1924 and thai
much too long to permit other th;
an optimistic outlook.
I
Filmstrip Notes
When you are tr\ing to tell peop'
about an orphanage in Italy, nothin
beats color photographs, especially
they have been carefully and artistii
ally taken. If you add a .sen.sitive con
mentary, you get a visual aid thj
really speaks. This is what we hav
in the 87-frame 1.3-minute, LP recorc
ed filmstrip Children of the Livin
City wliich was produced by th
Methodist Board of Missions (47
Riverside Dr. N. Y. 27). It tells c
the Casa Materna Orphanage in souti
ern Italy, which has been home t
more than 8,000 homeless childre
since it was founded by Papa San
fifty years ago. Going along with thi
fs is another. Letter from Franco, 4
frames and 7 minutes, in which a
eight-year old boy of Casa Matem
tells his friends across the seas aboi
his life and thanks them for his birtl
day gift. Both fss plus record fc
SI 2.00. Excellent production; highl
recommended.
For $28.00 you can secure (fror
SVE, Chicago 14) four good and us£
ful filmstrips on Africa which hav
excellent pictorial and sound qualitie!
The photographs v\'ere taken (on Iocs
tion, of course) by Dickie Sada i
Angola, Portuguese West Africa, an
the background sound of songs wa
recorded there also. At certain timei
all of them just right, the music come
to the foreground and adds beaut
and realism to these fine filmstrip;
The narration (with the backgroimi
music) for the four is recorded on th
two sides of an LP disc. The title
are: Angola Awakens, 97 frames am
for junior hi and up; Gifts Of Hem
ing, 91 frames and for junior hi am
up; A School Bell Rings In Angoli
73 frames and for primary and jimion
and The Firelighters of Angola, 7
340
Educational Screen and Audiovisual Guide — July, 196'
mIc of acliievciiipnl for Francisco,
suiniiier camp activities are <Hs-
.1 in the accompanying review.
mes and for junior hi and up. High-
recommended. Get fuller descrip-
e literature from SVE.
David Eiiihorn was a rabbi at the age
17. Being too young to serve a con-
;gation, he continued his education.
s advanced studies swung him over
the liberal side of Jewish thought.
lis, in the 19th century, limited his
iportunitics for service in his native
;rmany. He came to Baltimore. Here
led his congregation until his stand
ainst slavery in 1861 caused a rift.
e went to Philadelphia, then to New
jrk. All the time his deep learning
•ought him into the upper levels of
wish leadership mitil he was among
most outstanding. Great Jewish
ader, etlucator and reformer, his
cry should be known in both syna-
>gue and church. Great American,
is deep devotion to God and country
lould be known in the schools. A
ne production, under Dr. Samuel
Irand's direction, with William Stein-
I doing the art and Rabbi Bernard N.
lohn the research and writing a splen-
id script. Oh yes, the title: Dr. Ein-
orn: Father of the Union Prayerbook.
rom AV Dept., UAHC, 838 Fifth
Ive., New York 21, N. Y. Price $7.50.
?'ilm Notes
In all the regions of the world,
vherever men know sickness and
vomen lie down in labor and children
:ry out in pain, there are those who
lave gone forth to help them. In the
l3-miimte color film Medical Mission,
ve see these followers of the Great
'hysician at work in Africa (mobile
:linic), in Sarawak (Dr. Brewster),
n Nepal (its only hospital) and in
ndia (eye clinic and leper rehabilita-
ion). While this film presents Meth-
odist missions it will be useful to any
group which wants a fine close-up
view of what medical missions really
mean out on the health frontiers of
our shrinking world. Recommended
for junior hi and up. Available for a
rental of $10 from all Methodist film
somces and the Methodist Board of
Missions, 475 Riverside Dr., New
York 27.
Produced especially for juniors and
junior hi young people, the 15-minute
color film Francisco tells how a Puerto
Rican boy got to summer camp and
what he did after he got there. The
camp's slogan was "Learn something
new; do something new." The hero
of our little film did just that. He
learned how certain people of the
Bible made a living, and he learned
how to make a bird out of plastic
strings. What a sense of achievement
this gave Francisco! Delightful and
informative film. Further information
and availabihty same as that above.
Excellent presentation of camp pro-
gram adds to the benefits this film can
offer to a young audience.
Phiico, pioneer in fully-transistorized
closed-circuit television, offers com-
pletely integrated instructional TV
systems for schools and hospitals.
Phiico systems provide the ultimate
in flexibility, incorporating any num-
ber of cameras, monitors, receivers
and amplifiers, interconnected
through a central console or a "patch
panel" . . . with provisions for two-
way conversations. Phiico equipment
is reliable, easy to operate and low
in cost. Phiico will help you design a
system to meet your requirements.
Write for information and your Phiico
Closed-Circuit TV Planning Guide.
Government & Industrial Group
4700 Wissahickon Ave., Phila. 44, Pa.
In Canada: Phiico Corp. of Canada, Ltd., Don Mills, Onl.
PHILCO.
The World's First Integrated Hospital
Closed-Circuit TV System was re-
cently installed by Phiico at
St. Christopher's Hospital for Chil-
dren, Philadelphia. It links the main
operating room, lecture halls, audi-
torium, pediatric treatment rooms,
psychologic observation rooms and
the radiology department. Folder
describing this system will be sent
upon request.
Sducational Screen and Audiovisual Guide — July, 1960
341
TRADE DIRECTORY FOR THE AUDIOVISUAL FIELD
KEY; (P) — produc*rs« tmport«rs. (M)<»4nonuffocturers. (D)— daal«rs, distributors, film rttntoi librarias, projection services.
Where a primary source also offers direct rentol services, tlie double symbol (PD) oppears.
COIOR FILM DEVELOPING « PRINTING
tWalt Sterling Color Slides
224 Haddon Road, Woodmers, L. I., N. Y.
Authorized "Tecttnicolor" dealar
FILMSTRIPS
FILMS
Association Films, Inc. (PD)
Headquarters:
347 Modison Ave., N. Y. 17, N. Y.
Regional Libraries:
Brood at Elm, Rldgefleld, N. J.
S61 Hlllgrova Ave., la Grange, III.
799 Stevenson St., San Francisco, Col.
IIOS Jacicson St., Dollos 2, Tex.
Australian News and Information Bureau (PD)
636 Fifth Ave., New York 20, N. Y.
•alley Films, Inc. (PD)
6S09 Da longpre Ave., Hollywood 28, Cal.
troy Studios, Inc. (PD)
729 Seventh Ave., Now York 19, N. Y.
ftroodman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Coronet Instructional Films (P)
Coronet BIdg., Chicago 1, 111.
Family Films, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Colli.
Ideal Pictures, Inc. (D)
Home Office:
SB E. South Water St., Chicago 1, III.
Branch Exchonges:
1840 Alcotroi Ave., Berkeley 3, Col.
2408 W. Seventh St., Los Angelas ST, Col.
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
S5 NE 13th St., Miami 32, Flo.
S2 Auburn Ave., N.E. Atlanta 3, Go.
SB E. South Water St., Chicago 1, III.
614 — 616 So. 5th St., Louisville 2, Ky.
1303 Prytanio Street, New Orleans 13, Lo.
102 W. 2Sth St., Baltimore 18, Md.
40 Melrose St., Boston 16, Moss.
15924 Grand River Ave., Detroit 27, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
3400 Nicollet Ave., Minnaapolii 8, Minn.
1402 Locust St., Kansas City 6, Me.
3743 Gravois, St. Louis 16, Mo.
6509 N. 32nd St., Omaha 11, Nab.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
2110 Payne Ave., Cleveland 14, Ohio.
West Penn BIdg., Suite No. 204, 14 Wood
St. Pittsburgh 22, Pa.
1201 S.W. Morrison, Portlond 5, Ore.
18 So. Third St., Memphis 3, Tenn.
2434 S. Horwood, Dallas, Tax.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Vo.
1370 S. Beretanio St., Honolulu, T.H.
International Film Bureau (PD|
57 E. Jackson Blvd., Chicago 4, III.
Knowledge Builders (Classroom Films) (PD)
Visual Educotion Center BIdg.,
Floral Park, N. Y.
Moguil's, Inc. (D)
112-14 W. 48th St., New York 19, N. Y.
United World Films, Inc. (PD)
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Cal.
287 Techwood Dr., NW, Atlanta. Go.
2227 Bryan St., Dallas, Tax.
5023 N. E. Sandy Blvd.. Portland 13, Ore.
1311 N. E. Bayshore Dr., Miami, Flo.
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
Broadman Filmstrlps (PD)
127 Ninth Ave., North, Nashville 3, Teno.
Children's Reading Service
1078 St. John's Place. Brooklyn 13, N. Y.
Christian Education Press Filmstrlps (PD)
Religious Subiects
1505 Race St., Phllodelphio 2. Pa.
Family Filmstrlps, Inc. (PD)
5823 Sonta Monica Blvd., Hollywood 38, Calif.
Enrichment Materials Inc. (PD)
246 Fifth Ave.. New York 1. N. Y.
Society for Visual Education (PD)
1345 Diversay Parkway, Chicago 13
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lone, Floral Pork, N. Y.
31 Union Sauara Wast. New York 3
Visual Education Consultants, inc. (PD)
VEC Weekly News Filmstrlps
2066 Helena St.. Madison, Wis.
FILMSTRiP, SLIDE & OPAQUE PROJECTORS
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
DuKane Corporation (M)
St. Charles. Illinois
Viewiex, Incorporated (M)
35-01 Queens Blvd., Long Island City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Banner & Flag Company (M)
224 (FS) Haddon Rd., Woodmere. L.I., N.Y.
All sizes — immediate delivery
GLOBES — Geographical
Donoyar-Geppert Company (PD)
5235 Rovenswood Ave.. Chicago 40, III.
BIOLOGICAL MODELS & CHARTS
Denoyer-Geppert Compony
5235 Rovenswood Ave.. Chicago 40, III.
LABORATORY SERVICES
Byron, Inc.
1226 Wisconsin Ave., Washington, D. C.
Complete 16mm & 35mm laboratory services.
Geo. W. Coiburn, Inc.
164 N. Wacker Drive. Chicago 6, III.
MOTION PICTURE PROJECTORS & SUPPLIES
Bell & Howell Co. (IW)
7117 McCormick Road, Chicago 45, III.
MAPS — Geographical, Historical
Denoyer-Geppert Company
5235 Rovenswooo Ave.. Chicago 40. III.
MICROSCOPES & SLIDES
Denoyer-Geppert Company i
5235 Rovenswooo Ave.. Chicago 40, III. i
PRODUCTION EQUIPMENT
Camera Equipment Co. (MC
315 W. 43rd St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MC
602 W 52nd St., New York 19. N. Y.
6331 Hollywood Blvd., Hollywood 28, Col.
READING IMPROVEMENT
Psychotechnics, Inc.
105 W. Adams St., Chicago 3, III.
Mfgrs. of SHADOWSCOPE Reading Pacer
RECORDS
Children's Music Center, Inc. (D
5373 W. Pico Blvd.. Los Angeles 19. Calif.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Enrichment Materials inc. (PD'
246 Filth Ave., New York 1, N. Y.
Foilcways Records & Service Corp.
117 W. 46th St., New York, N. Y.
Heirloom Records (PD*
Brookhoven. N. Y.
(History through Bollads & Folksongs)
Music Educotion Record Corp. \f-
P.O. Box 445. Englewood, N. J.
(The Complete Orchestra)
RECORDERS — PLAYERS
Allied Radio Corporation (MD
100 N. Western Ave.. Chicago 80. III.
SCREENS
Radiant Manufacturing Co.
8220 No. Austin Ave., Morton Grove. III.
SLIDES
Key; Kodochrome 2x2. 31/4 x 4V4 or lorge
{PD-4
(PD-2
Keystone View Co.
Meadville. Po
Meston's Travels, Inc.
3801 North Piedros. El Pose, Texos
Walt Starling Color Slides (PO-3
224 (ES) Haddon Rd., Woodmere, 1. 1., N. Y.
4,000 slides of teacher world travels
SOUND SYSTEMS
Alllod Rodio Corporation
100 N. Western Ave.. Chicago 80, III.
(MD
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Nework,
N. J.
Eastman Kodak Company
Rochester 4, New York
Victor Division, Kalart Co.
Ploinville, Conn.
(M)
(M)
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon,
Ohio
342
Educational Screen and Audiovisual Guide — July, 1960
Blue Book AV Materials
^PHABETICAL TITLE INDEX Pages 388-391
lECTORY OF LISTED SOURCES Pages 393-394
wk) . Basic design for flower ar-
rangement, how to make cut flowers
last, what types best suited. SH A
If you wish further information about any of the following materials, use the
'ader's Service coupons on page 392 or write EDUCATIONAL SCREEN & AUDIOVISUAL
IJIDE, 2000 Lincoln Park West BIdg., Chicago 14, Illinois. We shall be happy to for-
■3rd your requests to the sources of these materials.
Prices given for audiovisual materials are subject to change. Check with the pro-
gtcer or distributor of a particular title for the latest sale or rental price.
The producer or primary distributor
each item is indicated by name or cod-
\ appearing in CAPS following the title
d classification of material. You should
ntact such sources for purchase or
itai/ or any additional information de-
ad. Addresses will be found in the
•ctory of Listed Sources at the end
this BLUE BOOK.
KEY TO ABBREVIATIONS
—motion picture
•fllfnstrip
•llde
-4«cordlng
-33-1/3 r.p.m. microgroove record
!»■ imlnufs (running time)
fromes (fllmstrip pictures)
(ilent
•ound
•nt
kw — block & white
I— <olor
— Primory
—Intermediate
-Junior High
I — Senior High
—College
—Adult
AGRICULTURE
.laska's Modern Affrlculture mp
BAILEY 15min col $150 b&w $85. His-
torical development of farming in
the 49th state, contrasting the pio-
neer struggles of the first Matanuska
\'alley settlers 25 years ago with
their status today. JH SH
he Backbreaking Leaf mp CONTEM-
I'ORARY 30min b&w $130 r$7.
isonal tobacco harvest in Ontario;
mers, migrant workers, towns-
■ .ple. NFBC production. SH C A
riiis Business of Turkeys mp OSU 17
mill col sd. Life cycle of the turkey,
liistory and practice of raising. SH C
A
mile Warble Flies mp NFBC 18min sd
1 $160 b&w $80. Life cycle of this
lasite, damage to dairy and meat
eduction, methods used in fighting
tne pest. SH C A
rhe Clianging Maple Country mp
CORNELL 23min col $175. Newest
techniques for gathering and process-
ing maple sap and production of
syrup. Forest resources as the basis of
an expanding industry. SH C
Conserving Our Soil Today mp CORO-
NET lOmin. col $110 b&w $60. Tech-
niques and experimentation in soil
conservation; plastic sheets, mulch-
ing, new fertilizers: use of artificial
rain to study erosion patterns; our
dependence on products of the soil.
JH Int.
County Fair mp AV-ED lOmin col
$100 b&w $50. Highlight of the rural
year — showcase for farm products and
its associated industries. El-C
Cotton— Fibre With a Future mp USDA
14y4min sd col apply. Modern cotton
growing, harvesting, ginning and
processing. Research. Versatility and
adaptability of natural fibre. HS C A
Design for Abundance mp ATLAS 23
min sd col $145. Many plants are
shown to be subject to diseases very
similar to those that trouble humans
and animals. Produced for the Ameri-
can Phytopathological Society. SH C
A
Evolution of Farming 4fs DOWLING
b&w set $10.50 ea. $3. Titles: Progress
with the Plow and Harrow (41fr);
Planting and Cultivating (32fr);
Evolution of Harvesting (45f r) ;
Machines for a Land of Plenty (25f r) .
Int JH SH
Farmer Don and tlie City mp FA lOmin
col $110 b&w $60. Sub title: How
They Help Eacli Other. Modern truck
farmer supplies city with food and
jobs; buys many things there; interde-
pendence is stressed. Pri El
Farmers of Japan mp UWF 29min sd
b&w $45.22 (USDA). One farmer, his
tools, methods, work and postwar way
of life. JH A
The Federal Veterinarian in Agricul-
ture mp USDA 14min sd col apply.
The role of the USDA vet in animal
disease eradication campaigns, his re-
search work and guard at U. S. bor-
ders, sea and airports. SH C A
Flowers at Tlieir Best mp UWISC 10
min col $43.19 r$l (in Wisconsin 50c
The 4-H Leader mp ULCA 27 min col
$247.50. Indoctrination and recruit-
ment of adult leaders for the 4-H
movement A TT JH SH
Handling and Storing Apples in Pallet
Boxes mp USDA 23min col apply.
Two years of research evaluating
methods and equipment for moving
apples to market, with innovations
suggested in box design. C A
The Hereford Story mp FARM 26min
col loan. Story of the breed in a wide
variety of climate and terrain from
Virginia to Hawaii; ranch activities,
the National Western Stock Show, and
the Omaha stockyards. JH-A
Hog Grading mp USDA 14min col $57.10.
Typical animals are graded; differ-
ences in carcass grades; audience par-
ticipation in closing part of film. C A
The Imported Fire Ant mp USDA 13%
min col apply. Short version of Fire
Ant On Trial. Underground chambers,
four major adult forms of the insect.
C SH A
A Look at Soviet Agriculture mp UWF
ISmin col $86.91. USDA film record
of visit by Agricultural Economics
Delegation, covering the All-USSR
Agricultural and Industrial Exhibi-
tion in Moscow and a 12,000 mile jour-
ney through farming areas. JH-C
Machines for a Land of Plenty fs VEC
si b&w $3.50. Development and effect
of machinery primarily on agricul-
ture. JH-SH.
Marketing Research Pays Off mp UWF
12i/4min sd col $62.85. USDA scientific
work to improve marketing methods,
reducing processing and handling
costs, expanding markets for farm
products. SH C A
The Market Man mp MAIN AG mp 13%
min col apply. The role and activities
of the agricultural marketing special-
ist— a new career in the food trades.
SH C
Our Productive Land mp DOWLING
10 min col $100. The soil as our most
important natural resource. Advances
in farming and marketing. Elem Int
JH SH
Panocha: Mexican Brown Sugar mp
AV-ED 15min col $150. Cane fields,
harvesting, crushing, processing, use
of by-products. El JH
Edi CATIONAL ScREEN AND AUDIOVISUAL GuiDE — JULY, 1960
343
The Pageant of American Farms mp
FARM 14V4min col loan. Evolution
from rugged pioneer to push-button
farmer. Basic changes in farm build-
ings, including Frank Lloyd Wright
"Unified Farm" concept. Portland Ce-
ment Asso. A C SH
SuPima Cotton mp COTTON SVamin
loan. New hybrid cotton develops
longer, silkier fibre, in the irrigated
farmlands in the Southwest. JH-A
Scientific Seed Selection mp PURDUE
26min col $190 TT5<f. How scientific
plant breeding combines the best
qualities of many strains into superior
varieties and hybrids. SH CA
Tlie Soil That Went to Town fs VEC
24fr captioned b&w $3.50. Poor farm-
ing practices result in erosion of valu-
able top soil and loss to both farmer
and city dweller. JH-A
Water Bill, U.S.A. mp CATERPILLAR
25min col loan. (From local Cater-
pillar dealers). Gravity of the nation's
water supply problem and some sug-
gested solutions, such as watershed
protection and flood control. Nar-
rated by Walter Cronkite. A C SH
Wheat Country mp EBF 20min col $270
b&w $135. Hazards, problems and re-
wards of wheat farming in Canada.
Dust storms, mechanization, diversifi-
cation, importance of the weather, co-
operative marketing. Elem-A
Where Does Our Meat Come From?
mp CORONET llmin col $110 b&w
$60. Boy and girl visit uncle's farm
and learn how meat starts out on a
western range, and moves through
the mid-west feeder lots to the stock-
yards and packing plants, and even-
tually to the market and our tables.
Pri Int
Wasted Soil and Water fs VEC 32fr si
captioned b&w $3.50 guide. Effects of
man-caused erosion and conservation
practices to combat it. Int.
Water for Farm and City mp USDA
13%min b&w apply. Case studies of
farmers from coast to coast under
varying conditions of water supply
and course and how they adapt their
lives to Nature's course. JH SH A
Wheat Rust mp EBF 15min col $150
b&w $75. Parasitic fungus that must
live on two host plants. Applicable to
biology as well as agricultural study.
SH-C-A
Winning the Livestock Shows 3fs
EDUFS si b&w set (3i $9. I: The Beef
Show. II: Hog Show. Ill: Dairy Show.
HS C A
The World at Your Feet mp IFB 22min
col $195 b&w $100 r$8.50. The soil
shown as a thriving community of
plant and animal life; interrelation-
ships; conservation. NFBC production.
SH C A
ARMED FORCES —
CIVIL DEFENSE
Alternatives mp FELREC 23min col
$125 r$7.50. The conscientious objec-
tor's legal alternatives when refusing
armed military service. Don Murray,
narrator. SH C A
Backbone of the Corps mp UWF 23min
b&w $49.43. The role of the N.C.O.
(non-commissioned officer) in the
U. S. Marines. SH
Biography of a Missile mp CAROUSEL
.54min b&w $250. Construction, assem-
bly, testing and actual firing of a bal-
listic missile. Edw. R. Murrow nar-
rator; leading space scientists give
their views. JH SH C A
Career Opportunities in the A.B.D.C.
mp UWF 22min col $191.27. Tour of
the Air Research and Development
Command centers where military and
civilian scientists and engineers work
as a team in the conquest of time and
space. SH C
Civil Defense Emergency Hospital mp
FCD 16y4min col loan. Filmograph
presentation showing hospital wards,
central supply room. X-ray, pharmacy,
laboratory, operating room, and feed-
ing facilities in emergency Civil De-
fense hospital package. SH C A
The Day Called X mp FCD 27i^min
b&w loan. Preparedness civil defense
alert evacuates Portland, Ore. (Sale
$34.83 USDA), SH A
Fallout — When and How to Protect
yourself Against It mp USDA 14%
min sd col $57.50 b&w $22.55. No pre-
view prints. Office of Civil and De-
fense Mobilization film; replaces ear-
lier Facts About Fallout. JH-A
Helicopter Orientation: Basic Anatomy
of the Helicopter mp UWF ISmin sd
b&w $31.03 USN. Main component
parts of the HTL-5; animated dia-
grams show fuel, electrical and basic
flight controls system. SH C A
Helicopter Orientation: Introduction to
Rotary Wing Flight mp UWF 30min
sd b&w $58.67 USN. History of heli-
copter development, basic aerody-
namic principles, uses and versatility.
SH C A
Helicopter Orientation: Operation of the
Single Main Rotor Helicopter mp
UWF 20min sd b&w $38.54. USN. Pre-
flight training; effect of controls;
starting and engine check before take-
off; the instruments; securing after
flight. SH C A
The Leading Edge mp UWF 27min b&w
$57.52 (USMC). The Marine Corps
training program for platoon leaders
and officer candidates. SH
Look Toward Tomorrow mp UWF 2
min col $183.20. The Army technica
services as a life career. SH
Leading From Strength (series) 4m]
HUNTER col ea $200, series (4) $70f
Armed forces as seen through eye
and camera of a private citizen, sup
plemented by official footage. Titles
The V. S. Army 22 xnin; The V. E
Air Force (20min); The U. S. Nav;
13min and The V. S. Marine Corp
(llmin; U. S. Missiles and Militar
Might (20min). JH SH A
Loran Duty: A Challenge mp UWF 2l
min col $245.77. U. S. Coast Guan
watch along first most northerly lini
of defense. SH A
Military Lady mp UWF 37min b&v
$57.52. The role of the Women's Armj
Corps in the U.S. Army; opportunitie;
for education and advancement. St
Mission Fallout mp USDA 45min sd co:
$175.35 no preview prints, Trainini
program for ground and aerial radio-
logical defense monitors as conductec
at the Nevada test site during the 1951
Operation Plumbob series. C A
Mister! Meet the Future! mp UWF 2E
min b&w $.53.73. Pictorial review oj
U. S. Air Force R.O.T.C. summer
training program addressed to young
men entering college and their par-
ents. C A
No Time to Lose mp USDA 28min
b&w $43. No preview prints. Wit-
nesses to the Japanese attack on Pearl
Harbor tell about it seven years later
on NBC. JH-A
Officer Candidate School mp UWF 28-
min col $176.12. The U.S. Navy school
at Newport, R.I. SH C
School of the Sky mp UWF 14min col
$93.27. Tour of the USAF Academy
near Colorado Springs. Life and train-
ing of the cadets. JH SH A
X Minus 80 Days mp UWF 30min col
$177.83. Army film shows exhaustive
tests prior to successful orbiting of a
satellite. SH C A Earlier titles in
same series: Rocket Instrumentation'
(15min $31.03); Signals for Missiles*
(col 20min $120.33); Challenge of Out-
er Space (61min $117.35); Explorer in'
Space (llmin $34.32); Space Pioneer
(lOmin $27.86); Vanguard I (llmin
$30.83); Guided Missiles (26min:
$51.27). SH C A
Thor: The I.R.B.M. mp UWF 26min col
$229.08. Air Force release, the Inter-
mediate Range Ballistic Missile and
its place in the defense concept. SH
C A
Three Guys Called Mac mp UWF 26
min b&w ($54.83). U, S. Marine Corps
activities shown in three members in
sea, land and air assignments. SH
344
ARTS & CRAFTS
dventuring in the Hand Arts lOmp
J (kinescopes) GSA 30min ea b&w r$5
[Titles: The Hands of Man — Adventur-
ling in Pottery; Weaving and Man's
iDress; Basketry and Adaptability;
I Ornaments and Beauty; Masks and
[imagination; Music and Musical In-
Istruments; Dolls, Puppets, and Di-
I version; Woodcarving and Artistic Ex-
Ipression; Design and Environment;
I Leathercraf t and Summing Up. JH-A
ipalachian Spring mp REMBRANDT
Slmin b&w $200 r$20. Full length
Martha Graham ballet; Aaron Cop-
land's music. Pioneer couple's wed-
ding, house raising. C A
he Appreciation of Pictures (series)
12fs STANBOW si col set (12) $55,
indiv at $6. General principles of the
appreciation of pictorial art, illustrat-
ed by paintings by the leading artists
of Western Europe. "Equivalent of a
field tour through many of the most
famous . . . museums." Reviewed
ESAVG 11/58 p574. JH-A
Ldventures in Modern Leather Craft
mp TANDY ISVamin col loan. Young
children making useful, attractive
leather articles. Pri-A TT
^hitecture Mexico mp AV-ED 20min
col $175 b&w $90. Relationship of old
and ultra modern styles. A Spanish
narration version is also available.
JH-C
Architecture West mp AV-ED 20min
col $175 b&w $90. Evolution and great
variety of Western architectural styles
over the past century. JH-C
rbe Art of Henri Matisse 2fs LIFE cap-
tioned $6 each. Two strips with lec-
ture guide show career and works of
the "bright sun" of the Moderns. HS C
rhe Art of Van Gogh fs LIFE captioned
col $6. Color reproductions of more
than 30 of the artist's masterpieces.
SH C
Art and You mp FA lOmin sd col $100
b&w $50. Small childz-en find self-
expression in various media; more ad-
vanced concepts and interpretations
are studied from examples represent-
ing the differing schools. Reviewed
ESAVG 2/59 p88. SH C TT A
Autumn Color mp THORNE 7min sd
col $70 r$3. Vivid autumn color scen-
ery with improvised piano back-
ground. JH-A
Ceramic Glazes mp AV-ED llmin col
$100 b&w $50, Mixing of an opaque
matt and a stone glaze; several meth-
ods of application; firing latitude. JH-
C
Correlieu mp NFBC 20min col $180. Life
and works of Ozias Leduc. Canadian
painter. The title is the name of his
home, 20 miles from Montreal. SH
C A
Craftsmen of Canada mp NFBC 27min
sd col loan. Traditional handicraft en-
couraged as offset to mechanization
of modern life. Sponsored by British
American Oil Co., Ltd. JH-A
Eskimo Arts 2fs STANBOW si b&w ea
$3. Carvings reveal great skill, fine
craftsmanship and a highly developed
sense of humor. Titles: Esltimo Carv-
ing; Haida Argillite Carvings. Review-
ed ESAVG 4 58 pl94. SH C
Expression Through Dance mp REM-
BRANDT 23min b&w $100 r$7.50.
Sources of motifs for a dance compo-
sition, and choreography techniques.
Harriet Ann Gray. SH C A
French Civilization as Reflected in the
Arts, First of a series of 30 such
lectures, price for the whole $1275.
Tape only $8, set of 30 $215. Printed
texts $7 per set, minimum order 20
sets. SH C A
The Golden Age of Flemish Painting
(series) 8mp REMBRANDT 7-llmin
col ea $125 r$12.40. Series (8) $700
r$75. Jan van Eyck; Roger van der
Weyden; Dirk Bouts; Hugo van der
Goes; Hans Memling; Quentin Metsys;
Peter Breughel; Hieronymus Bosch.
SH C A
Great Art Prints flat pix SVE 18^x23%
to 20%x26. Full-color lithographs on
heavy gallery-quality paper. 3 for
$5.85. A score or more of masterpiece
reproductions — Van Gogh, UtrUla,
Titian etc. El-A
Indian Artists of the Southwest mp CFD
20min coL Modem abstract art re-
lated to origins in ancient paintings
of western Indian tribes. C SH A
An Introduction to Ballet rec OTTEN-
HEIMER two 10" LP and well illus-
trated book which includes glossary
of ballet terms. $4.95. Katherine
Sergava records her instructions to a
children's class in ballet; an imaginary
trip is taken to a performance of
"Sleeping Beauty." Elem JH
Japanese Caligraphy mp BRANDON
17min b&w $110 r$12.50. Documentary
on ancient Japanese art, as reported
by painter Pierre Alechinsky. C A
Let's Draw (Series) 3mp CORONET 8
min sd b&w ea $45. Cartoonist Frank
Webb shows it's easy. Titles: Let's
Draw a Baseball Player; Let's Draw a
Puppy; Let's Draw Uncle Sam. Pri.
Let's Look at Great Painting:! rec & flat
prints OTTEMHEIMER 10" LP col
$4.95. Narration and manual traces
history of art; 8 prints in full color
serve as specific examples. JH SH
Make Color Your Business — With The
Ektacolor System mp EK 16min col
loan to professional and commercial
photographer groups. Advantages of
the color negative process demon-
strated; survey of five markets. A.
Making a Mosaic mp AV-ED llmin col
$100 b&w $50. Ada Korsakaite demon-
strates making mosaic from original
sketch to completion. El-C
The Many Colored Paper mp FOLK-
WAYS 13min col $175 r$15. Unique
method of family artwork applies
brilliant dyes to ordinary newsprint
to produce striking Christmas wrap-
pings. Primary grade art cUisses and
home hobbies. Pri.
Mediterranean Culture 5fs EBF av40fr
col set $25 ea $5. Ancient and modem
Italy and Egypt, ancient Greece.
Architecture, sculpture, monuments
well represented. JH SH A
Modem Art— Henri Matisse, Part II.
fs LIFE si col. Numerous paintings,
designs for the Vence Chapel, and
murals painted on tile. Reviewed
ESAVG 6/59. SH C A
Modern . Dance Composition . mp
THORNE 12min sd b&w $60 r$2.50.
Analyzes the elements of dance com-
position, shows students how they can
develop their own ideas into dance
forms. Techniques for preparing the
body for dance movement. SH C A
National Gallery of Art (Series) lOfs
SBF ea approx. 60fr col set $60; indiv
$6. Titles; The Art of Early Renais-
sance Italy; . . . Northern Italian
Renaissance; . . . High Renaissance;
. . . Low Countries; . . . Spain; . . .
Royal France; . . . Royal England;
. . . United States; . . . Nineteenth
Century France. SH C
The Overcoat mp BRANDON 35min col
r$35. Gogol story of the poor clerk
who craves an overcoat told in ballet-
pantomime by Marcel Marceau.
Paper Sculpture mp AV-ED llmin col
$100 b&w $50. Robert Winquist dem-
onstrates cut, bend, fold and score
techniques, commercial and home ap-
plications. El-C
Picture Making by Teen-agers mp IFB
llmin col. Use of tempera, water
colors and inks is demonstrated by
talented high school group. JH SH C
TT
The Potter's Wheel mp AV-Ed llmin
col $100 b&w $50. Detailed presenta-
tion of throwing a pitcher on the
wheel, including the forming of the
lip and handle. JH-C
Press Mold Ceramics mp AV-Ed llmin
col $100 b&w $50. A 10-year-old carves
and presses several medallions to
show the simplicity of the method. El-
C
Renoir, Pierre Auguste fs LIFE col $6
with lecture notebook. One of "Mas-
ters of Modem Art" series. Fifty of
Renoir's greatest works. SH C A
Sculpture from Life mp AV-ED llmin
col $100 b&w $50. Grant Beach creates
life-size head, working from live
model. JH-C
Silk Screen Printing mp AV-ED llmin
col $100 b&w $50. The process is
demonstrated in detail with the ob-
ject of having it duplicated in the
classroom. JH-C
EnucA'noNAL Screen and Audiovisual Guide — July, 1960
345
Simple Ceramics mp AV-ED llmin col
$100 b&w $50. Richard Petterson de-
velops a bowl by the hammock-mold
method. El-C
Simple Silver Working mp AV-ED 11
min col $100 b&w $50. Antonio Cas-
tillo demonstrates the art from design
drawn on paper to finished article.
JH-C
Under the Black Mask mp BRANDON
50min col r. The sculpture of Africa
seen in its natural frame of native
life, with background of authentic
indigenous music. The art of the royal
courts is contrasted with that of the
fetichists and witch doctors. C A SH
UNESCO Art and Architecture si UN-
ESCO col 4 sets. Titles: UNESCO
House (20 si $5.50) showing the ex-
citing modern design of the UNESCO
House in Paris; Ten Art Masterpieces
in UNESCO House (10 si $2,50) works
of Picasso, Tamayo, etc.; Orient-Oc-
cident— Encounters and Influences in
50 Centuries of Art (41 si $13); The
Art of Gandhara and Central Asia (21
si $6.50). C A SH
UNESCO Art Slides si UNESCO ea set
(30) $8, in plastic box with room for
additional slides, and guide booklet.
Titles: Iran — Persian Miniatures;
Yugoslavia — Medieval Frescoes; India
— Paintings from the Ajanta Caves;
Egypt — Paintings from Tombs and
Temples; Spain — Romanesque Paint-
ings; also to come: Australia — Aborigi-
nal Paintings from Arnhem Land;
Norway — Paintings from the Stave
Churches; Ceylon — Paintings from
Temple, Shrine and Rock. SH C A
Versailles and its Meaning tape-slide
lecture CULTHIST 50 slides and tapes
(choice French or English) $48.75.
Wirritt-Wlrritt mp ROTHCHILD 7%
min sd col $90; b&w $40. A film direc-
tor, a painter and a poet combine their
talents in this Australian-made ab-
original legend of the Rainbow Bird
that brought the secret of fire. SH C
A
Wood Turning mp AV-ED llmin col
$100 b&w $50. Hugh Baird demon-
strates the turning of a mahogany
bowl on the face plate of a wood
lathe. JH-C
BUSINESS EDUCATION
Cash Registering for Quick Service sfs
MERCHANDISER 19min 92fr col $10.
Mechanics of keyboard manipulation;
handling single and multiple pur-
chases, exchanges and errors; how
to give change; detection of counter-
feit money; collection of taxes. SH-A.
Establishing Work Standards in Sam-
pling mp UCLA 25 min col $250.
Work sampling measurement tech-
These Improved
MeSit
—models multiply your
equipment's usefulness
Combination transportation and projection tables.
folding or non-folding, in various heights to meet
special needs. . . . will carry projectors, ampli-
fiers, tape recorders and other heavy equipment . . .
lock securely for projection. All models precision
built, with all-steel frames, ball-bearing casters,
sound-absorbing platforms to eliminate vibration.
GRUBER PRODUCTS CO.
Dept. ES Toledo 6, Ohio
Visit Booth S-149 at Chicago Convention, Aug. 6-9.
Moaei C-4u^ iroiding;
Two-platform 40" height
Model 4102 INon-folding)
Two plotformi. 41" height
Model 3302 (Non. folding)
Two platforms. 33" height
{Straps odditional, at cost)
Model 2302 |Non. folding)
Two platforms. 25" height
nique and its use in setting star
ards for activity difficult to measi
by conventional means. TT C A
Herman Holds a Sales Meeting mp I(
9min col $125 r $50, applicable pi
chase. Hilarious satire on the anni
sales meeting ritual; contrast betwe
what the sales manager tells the bo
and what he does under wor
semantic cloak is not only fun but
remarkable example of the m
representational powers of verb
communication. A C SH
Letter Writing kit EDSS 80 letter pai
on flocked paper for flannel boai
Used by students and teacher
"build" any type of letter; punctu
tion, openings, closings, etc. $2.50 pi
1.5c postage. Companion kit on Typ
writing, $2 plus postage. TT SH
Making it Work mp BFC 28min b&
$85. Public relations techniques f
church and other community groui
SH A
Pattern for Instruction mp ROUNl
TABLE 21min col $240 b&w $140 r$
wk (b&w only). A group of trainii
supervisors are brought to realize th
job instruction training is kin to foe
ball coaching in 4-step procedure-
Prepare, Present, Try-out Practic
Follow-up. C A TT
Prospects Set the Pace mp WESTINC
HOUSE 12min b&w loan. Key to su.
cessful salesmanship is shown to 1
selling people, rather than merchai
disc. Five basic steps dramatized. S
— A
Secretarial Training 6 sfs MH 3 L!
Skills and planning. SH C Evaluate
ESAVG 12/59.
Speak Well Off-the-RecordrecCOLRB
12" LP $3.98. Self-teaching guide fc
speech correction. Includes a 16
illustrated instruction manual base
on Paul A. Mills' Sales Power Cours
A SH C
Teacher Education in Modem Matht
matics 5mp MH b&w (Series). Dr. A
bert E. Meder, Jr., Titles: Patterns 1
Mathematics (14min $90; Numbe
Fields (17min $115); Irrational Nun
bers (23min $150); Concept of Funt
tion (16min $105); Sentences and Sc
lution Sets (21min $140). TT j
Teaching Teen Agers About Alcohc
mp MH 16min b&w $95. Summe
school seminar on film compares vari
ous methods used by teachers in deal
ing with this problem. TT A
CINEMA ARTS &
I
COMMUNICATION ARTS
Adventures in Slidefilms sfs DUKANl
col LP (stereo or monaural I. Loar
The sound slidefilm medium is use(
effectively to tell about itself. Man;
uses are illustrated, educational, reli
gious, commercial, industrial trainingi
SH A
346
EducatioiNAl Screen and Audiovisual Guide — Julv, 196(<
laplln Comedies mp CLASEX apply.
These are the classic Chaplins pro-
duced by Mack Sennett. 8 titles.
SH C A
>iiifflunication: Story of Its Develop-
ment mp CORONET llmin col $110
b&w $60. History of the transmission
of spoken and written language. JH
Sh
Mmnunications .for Beginners mp
CORONET llmin col $110 b&w $60.
Small boy plays Indian, compares
smoke signals with TV, radio, tele-
phone, etc. Pri.
imtrol
idia:
Ued Photographic Lighting mp
iIANA 9min col $100; b&w $50. Basic
principles underlying use of main, fill,
accent, and background lights, in mo-
tion picture, still and TV photography.
SH-C A
irly Nickelodeon Mellow Dramas
(sic) 12mp CLASEX apply. Titles in-
clude The Crisis (Thos.H. Ince 1912);
As You Like It (Rose Coghlan 1913);
A Daughter of Old Ireland (Sidney
Olcott 1913); Abraham Lincoln
(Prank McGlynn 1913). C A
very Day Except Christmas mp CON-
TEMPORARY 40min b&w $200 r$20.
Twelve hours in London's Covent
Garden Market. Documentary. C A
sposure mp INDIANA 12min col $100;
Mew $50. Theoretical principles and
their application in photography, law
of reciprocity, film latitude, brightness
range. D-Log-E curve juxtaposed to
changing exposures. C A
xposure Meter: Theory and Use mp
INDIANA lOmin col $100 b&w $50.
Principles and working parts explain-
ed; use techniques demonstrated in
a wide variety of applications. JH-A
•ets About Film (Second Edition) mp
IFB 13min col $125. Many uses of
photographic film, its use and abuse,
why and how to keep projectors in
good condition to avoid film damage,
proper methods of film handling,
splicing, storage. TT JH SH
The General, Buster Keaton's comic
recreation of Civil War episode. JH-
C-A
lie Great Train Robbery mp CL^^ '.' "X
si b&w r$10. World-famed "first" dra-
matic story film (1903). C A
lave I Told You Lately That I Love
You? mp use 16min sd b&w $60.
Somewhat satirical treatment of mod-
ern family life which seems virtually
to eliminate personal contact. Produc-
ed by graduate students. C A
lie History of the Motion Picture
(series) STERLED 14mp b&w 30-
min ea $125. Three titles now ready:
The Fun Factory, Mack Sennett,
Chaplin, Turpin, Arbuckle, Carole
Lombard, Mable Normand; Dr Jekyll
and Mr. Hyde, John Barrymore
initiates the American "horror" film;
History of the Motion Picture (series)
3mp CONTEMPORARY b&w. Great
Expectations <6min r$5) stresses edit-
ing and camera; The Overlanders (15
min r$7.50) serves to illustrate im-
portance of cutting and sound track:
Odd Man Out (35 min r$10) deals
with how mood is effected. C A
Let's Make Music (series) 6mp BRAN-
DON 3Vi-5min b&w apply. Folk songs
and ballads acted out in silhouette as
Oscar Brand sings Twelve Days of
Christmas; Frankie and Johnny; Billy
the Kid, etc. A
Moonbird mp HARRISON lOmin col
$120. Winner best cartoon award
Venice 1959. Two children slip out at
night to catch a bird. Bosley Crowther,
NY Times critic, calls it "the cutest
animation in the modern style that we
have ever seen." Pri-A.
Nice Time mp CONTEMPORARY 19
min b&w $125 r$10. Saturday night
search for amusement in Picadilly
Circus. C A
Person To Person Communication mp
McGOLD 14min col $200; b&w $100;
rental (b&w only) $25 per week.
Analyzes major barriers to interper-
sonal understanding and shows meth-
ods for overcoming them. For training
directors, supervisors. Guide. A C
Producing Educational Television Pro-
grams 4mp INDIANA 30min sd b&w
apply. Titles: Staging for Television;
Television Lighting; Television Di-
recting I & II. C TT A
Reprints of Significant Early Films
26mp CLASSEX. Reprints, newly
made available, of 1903-1915 vintage
classics. Included are very early
Chaplin, Pickford, Hart, Ray, Than-
houser, Ince, Sennett, Reid, Bosworth
etc vehicles. Also topicals on child
labor, woman suffrage, ranch life,
educating blind babies, gangsters,
Woodrow Wilson, John Burroughs.
Send for catalog. Sale, av $45 per reel.
The Seventh Seal mp CONTEMPO-
RARY 96min b&w apply. Ingmar
Bergman's tale of medieval plague.
C A
Soir de Fete mp BRANDON 6min col
apply Animation in color, painted di-
rectly on film.
Song of the Prairie mp REMBRANDT
19min col $175 r$10. b&w $75 r$5. Jiri
Trnka satire on stereotyped Holly-
Trinka satire on stereotyped Holly-
wood musical western; award-win-
ning puppetry. Pri-A
Sound Effects Recordings MP-TV 10"
LP Std. Groove (IJ) $4. Planes, crowds,
war, streets, farms, autos, factory,
weather, hospital, playground, rockets,
Christmas, historic speeches, etc. 1960
catalog.
Sound Recording for Motion Pictures
mp INDIANA lOmin col $100 b&w
$.50. Emphasizes placement of micro-
phones, acoustical conditions, and
elimination of unwanted sounds. SH
C A
Cducational Screen and Audiovisual Guide — July, 1960
Spartacus (1913) mp CLASEX apply.
Early Italian-made feature which re-
portedly influenced the filming of
"Birth of a Nation" and other Griffith
classics. (This is the source of many
other vintage silent film classics).
C A
The Story of Communications mp DEL-
TA-FILM 8min sd col $120. From
man's discovery of fire signals to his
conquest of space; animated in mod-
ern art and with original music and
poetic style narration. JH SH C A
Street to the World mp NFBC 14min
b&w $75. Poetic study, in images and
sounds, of a boy in a drab street
(Montreal) that leads to the marine
highway to all the world. Entirely
without words, the producers recom-
mend this film especially for elemen-
tary study in oral and written lan-
guage. El JH SH
The Story of the Slidestrip Projectures
sfs ADMASTER 63fr col LP 10" one
side with audible signal, the other
with Dukane inaudible automatic ad-
vance. $25. Mythical Po U, charged
by his ancient Asiatic tribe with re-
sponsibility for Teaching, Training,
Telling and Selling, captures a wild
Projecturus, learns how to feed and
work it, and passes along his wisdom
to today's creators of sound filmstrips.
Television 3fs FILMSCOPE col set
$10.50 ea $4. Titles: The Television
Station; Equipment and Sets for Live
Television; Preparation of a Live-
show. JH
The Tender Game mp HARRISON 7min
col $120. Animated abstract shapes
and colors endeavor in graphic terms
to relate the drama of two people
falling in love. New York critics
praise it as a "provocative and com-
pletely sophisticated approach to
animation. C A.
This is BBC mp CONTEMPORARY
68min b&w r$17.50. Entire story of 24
hours' activity in the British Broad-
casting Corporation told by picture
and intrinsic sound — not a word of
narrative in whole 68 minute show.
SH C A
Three Films by Albert Pierru 3mp
BRANDON ea 6min col ea $90 r$7.50.
Abstract patterns in color, painted
directly on the film, backed by live-
ly musical score. Titles: Fantasy for
Four Strings; Soir de Fete; Surprise
Boogie.
Title Tales mp COLBURN lOmin col
loan. Ideas and techniques for title
treatment in educational and indus-
trial films. SH C TT A
Time Lapse Photography mp IFB col
$100 r$5. John Nash Ott. Jr. demon-
strates his techniques. Also, same
field. Glory of Spring showing results
obtained by Ott. In same series: Mira-
cle of the Trees and Plant Oddities.
Pri Int A
347
Together mp CONTEMPORARY 52min
b&w r$35. Poignant tale of the private
world of two deaf-mute East End
dock workers who hve together in
dingy London lodging house. Cannes
award. C A
Washington— At Work mp ASSOCIA-
TION 27min loan (to adult organiza-
tions and colleges only). Preparation
of the Kiplinger "Washington From
the Inside" newsletter. C A
Wirritt-Wirritt mp ROTHCHILD IVi-
min sd col $90; b&w $40. A film direc-
tor, a painter and a poet combine
their talents in this Australian-made
aboriginal legend of the Rainbow Bird
that brought the secret of fire. SH C A
EDUCATION
And No Bells Ring mp NASSP 60min r
$3. Recommended changes in second-
ary education include flexible class
size, individual and small group study,
greater use of audiovisual materials
and techniques. Accompanying book-
let, "New Directions to Quality Edu-
cation" free. SH A TT.
The Audio Visual Supervisor mp IFB
19min col $185. Role of the AV educa-
tion specialist in selecting, administer-
ing, promoting effective utilization of
various types of realist instructional
materials; his status and role in
school administration and as a public
relations force. TT
The Audio-Visual Training Series 3mp
IFB col. Titles: Facts About Film (2nd
Ed) 12%min $125; Facts About Pro-
jection (2nd Ed) 16i/4min $165; The
Audio-Visual Supervisor 18%min$185.
Last named is narrated by Walter
A. Wittich, who also served as educa-
tional consultant. TT JH SH
Back To School— '59 mp MODERN 52
min b&w loan NBC production nar-
rated by David Brinkley tells of prob-
lems of overcrowding, integration,
fund and teacher shortages but also
new strides in special education for
the gifted and advances in curricula
and techniques. SH C A
Beginning Phrase Reading 3mp C-BEF
ea 6 min b&w set (3) $76. This be-
ginning set, an addition to earlier
series, starts with a 100 words per
minute rate instead of the 180 of
the intermediate set. White letters
on black screen. The earlier Intro-
ductory film applies equally to all
three series. Intended for the slower-
than-average or post-remedial reader.
TT. Special classes.
Beginning Lip Reading cards and pic-
tures VAMC. Cards with words and
pictures in bright poster colors for
teaching deaf children. Beginning set
$8.95; Double Lip Reading Set $14.95;
Speech Audiometry Set $8.95. TT
Spec. Educ.
College Entrance Exams (English)
Folkway's Seven 12" LPs with book
$52.50. A comprehensive course pre-
pared by Morris L. Schreiber for high
school students and adults and for
classroom teachers and supervisors.
TT SH A
Country School mp WESILL IBmin
b&w apply. Typical day in the life of
a one-room, one-teacher school; ob-
jective presentation without compari-
son to other types of education, a good
teacher doing a good job with the
resources entrusted to her. TT A
SH
Crotched Mountain, U. S. A. mp ASSO-
CIATION 28min col loan. Rehabilita-
tion center for handicapped children;
narrated by Helen Hayes. C TT A
Dance Your Own Way mp UC lOmin
col Creative dancing by small chil-
dren as a means of bringing out the
shy ones. TT
Early Reading and Writing mp BASED
49min col $450; r $25. Part I: Pre-
school children learn to read and
write (15min); II: Teaching methods
that encourage interrelated discover-
ies by the child, e.g. 2%-year-old
meets electric typewriter; (18min)
III: 3-year-old reads, types. TT
Education Is Everybody's Business mp
ASSOCIATION 17%min col loan to
adult community groups and TV. The
problems that education will face in
Achieve imaginative designs!
NEW
akt
FILM
Grode levels: Elementary through college
Subject Areos: Art, art education, crafti, design
PRODUCED BY REINO RANOAU * CENTRAL WASHINGTON COLLEGE OF EDUCATION
An art film thol explores many possibilities of malting
creative prints with a gelatin brayer. Useful in classes on
all grode levels, this simple, basic technique con be varied
to make both decorotive end procttcol prints, including
book jackets, greeting cords, and fabrics. This stimulating
process will provide means for experimentation and the
discovery of mony original designs.
ELlENSfiURG
Sole $75.00. Rent $4.00; 8 minutes, 16mm sound ond color
ORDER YOUR PRINTS • WRITE FOR FREE CMAIOG • TOBAY!
BAILEY FILMS, INC. t-soi de longpre ave. Hollywood 28. calif.
the next decade (1960 — ) are project
and various solutions are suggest
by The Council for Financial Aid
Education, Inc. A
Effective Listening mp MH 15min hi
$90. Major obstacles to effective list(
ing and ways in which they can
overcome. SH C TT
Elementary Classroom Guidance
WEDBERG 85fr col LP $7.50. Prin
pies of guidance for primary, mid(
and upper grades. TT
Facts About Projection (Second E
tion) mp IFB 16min col $165. Ope
tional principles of motion picti
projector, care of lens etc., proj
threading, splicing, positioning unc
varying room conditions. TT JH ;
A
Filmstrips, Use, Evaluation and Prodt
tion. UNESCO pamphlet, Robert I
Franc (France) Helen Coppen (B
tain). 54pp 65 cents. Order direct fn
Columbia University Press, 2!
Broadway, New York 27.
Free and Inexpensive Learning BT
terials. 1960 revision has a most i
pressive growth, the new items ider
fied by asterisks. 252pp $1.50. Wr
direct to George Peabody College
Teachers, Nashville, Tenn.
Going to School Around the World
incl 17 flat pictures UNESCO fr
These photographs of school scei
(ll%xll%") from Africa, the Am'
icas, Asia and Europe are pho
graphically attractive and intere
compelling. The kit includes a si
gested layout diagram for effect:
display, a large title and a discussi
guide. K-C
A Guide to Correspondence Study
Colleges and Universities 36pp li
eight schools offering such courses
audiovisual education. Order dir
from NUEA. Business Office Roi
112, University of Minnesota, Mini
apolis 14. Minn. 25c
Have Language Lab: What Now? 2t£
MRI $7 recording, including classroi
examples, of techniques developed
Dr. Gustave Mathieu at Pomona C.
lege. TT
How Good Are Our Scliools? Dr. Com
Reports . . . mp NEAPR 28%min
$170 b&w $75. Visualization of C
nant's report on status of seconds
education in the U. S. Narrated
Ralph Bellamy. Shot at Oakland, C
and Labette County, Kansas, hi
schools. Shows how the school pi
gram of today must fit the varyi
needs of the individuals and coi
munities it serves. HS C A
How To Get tlie Most Out of a Filmstl
sfs EYEGATE col 10" LP. Consult J
dealer. 50 fr. 19 min. Intended to pi
mote wider use of filmstrips by de
onstrating effective and convenit
usage. TT
348
Educational Screen and Audiovisual Guide — July, 19'
itegrated Teaching Materials; R. Mur-
ray Thomas and Sherwin G. Swart-
out; New York: Longmans. Green &
, Co., Inc.; 1960; 545 pp; $6.75. A thor-
' I oughly practical, profusely illustrated
i and graphically visualized treatment
■ of the educational communication pro-
I I cess. Truly a "new" book in every
. , sense, and one that will be welcomed
by Av instructor and practitioner
alike. LONGMANS
, {.earning Theory and Classroom Prac-
. j tice in Adult Education sfs UMICH
I 81fr with 3.75 ips tape, 28min, $7.25.
An overview of several psychological
theories on adult education as differ-
■ tiated from child learning situa-
>ns. Learning is shown to depend on
I itivation, capacity, previous experi-
:.ce, perception of relevant relation-
up, active search for meaning, feed-
ick, and adjustment in the learning
tuation. By Jacob W. Getzels, Uni-
\ersity of Chicago. TT C
t's Put on a Play rec & scripts
TTENHEIMER 10" LP and book
; 95. One side of record gives four
lort skits played by professional
child actors; the flip side has three
more but with blank time to permit
tudents to read in their roles with
lie pros. Book is guide to play pro-
auction, make-up, costuming etc.
Elem JH TT
Life Situation — Speech Reading (series)
tnp use ea 5min col set $225 r$15;
&w $94.50 r$7.50. Each col $50 r$3.50;
fkw $24.50 r^2. Designed as teaching
d with hearing impaired students.
Titles: Tommy's Table Manners; A
Lesson in Magic; The Little Cowboy;
liarbara's New Shoes; Bow Belinda
1 Singing Dance). TT Elem
l.isten-Speak-Learn mp RHEEMCAL
llmin col $130. The use of electronic
■aching laboratories in teaching
ireign languages demonstrated in
••Hh school installations. TT
^lounting Pictures fs TEXAS col $4.
Two recommended procedures for
Mounting flat pictures for display,
paque projection, filing or desk
study. TT
Mv Own Yard to Play In mp HARRI-
SON 8min b&w. Sound record of
iiildren at play in city streets. No
irration, all spot sound. Evaluated
M iiSAVG 1/60, p34. TT A
New Dimensions in Language Teach-
ing mp MONITOR llmin col loan.
Languauge lab usages and techniques;
blackboard diagrams demonstrate ma-
cihne as mechanical tutor; filmed at
Whittier College, Calif. TT C
Pathways to Phonic Skills rec AUDAID
2LP. Aural program for developing
phonic readiness skills in reading pro-
gram. Evaluated ESAVG 12/59 p654.
TT K-Pri
Plan for Learning mp ASSOCIATION
27min col loan to adult community
groups only. Importance of clean,
modern design in school construction,
completely functional and contribu-
ting to more effective teaching. A
Plaster Sculpture in Color mp lOmin
IFB col $120. High school students
created large free-flowing sculptural
forms on wire armatures with pre-
colored plaster. JH SH C
Planning Creative Play Equipment for
Young Children mp UCLA 16 min col
$137.50. How one community pooled
available talents and resources to
make and use these materials. TT A
A School Bell Rings in Angola sfs
UNCHC sd col LP 13^4min r$2.50.
An African pagan farmer does not be-
lieve in education for his son who,
however is helped by the village
school and in turn aids his family.
Elem.
School Days mp UMICH 70min col ap-
ply. Russia's own film on Soviet edu-
cation. TT C A
Special Education Records rec FOLK-
WAYS Developed expressly for the
handicapped or "disturbed." The
Downtown Story (for young children)
10" LP $4.25. Learn As We Play (for
older children) 12" LP $5.95, contains
25 titles with music and dancing for
group and individual participation.
ZT
Speech Correction in the Primary
Grades 3 rec STANBOW LP and song
book, which lists album, side and
band number for each of 64 songs em-
phasizing 25 hard-to-speak consonant
sounds and 2 of the more difficult
vowels. TT Pri
Starting Nursery School mp NYUFL
23min b&w $120 r$6.50. Techniques
developed at the Vassar Nursery
School for easing the child's "pattern
of beginning" its entrance into the
school world. TT A
The Stanford-Binet Test mp MH 17min
col. Administration, scoring, limita-
tions as test of mental aptitude. TT
Teaching Arithmetic sfs col WEDBERG
lOfs 6 LP 12" $65. Six lessons for
grades K through 2; six concept treat-
ments for grades 3 & 4. Produced for
teacher training by the Los Angeles
city schools' A-V center. TT
Teacher Education in Modern Mathe-
matics 5mp MH b&w (Series). Dr.
Albert E. Meder, Jr., Titles: Patterns
in Mathematics (14min $90; Number
Fields (17min $115); Irrational Num-
bers 23min $150); Concept of Function
(16min $105); Sentences and Solution
Sets (21min $140). TT
Teaching Language Skills sfs col WED-
BERG Sfs 6 LP 12" set $52. Produced
for teacher training by Los Angeles
city schools' A-V center. Oral lan-
guage, spelling, written expression,
improvement and maintenance of
language skills; grades K through 6.
TT
Teaching Science sfs col WEDBERG 4fs
2 LP 12" $26. Produced for teacher
training by Los Angeles city schools
A-V center. Titles: Young Children
Explore the World of Science I & II;
Together We Learn About Sound
(Grades 3 & 4); Guiding Children
Through a Science Lesson (Grades 5
& 6). TT
Teaching Teen Agers About Alcohol mp
MH 16min b&w $95. Summer school
seminar on film compares various
methods used by teachers in dealing
with this problem. TT A
"Thinking" Machines mp ETS 20min col
$210. Experiments in machine
"intelligence" by MIT, IBM and Bell
Lab scientists. A mechanical mouse
learns by trial and error; a chess
game against a giant computer; a
machine that recognizes visual pat-
terns. JH SH TT
The rSF Story mp University of San
Francisco, Dept. of Public Informa-
tion, San Francisco 17, Cal. "Full
length" col. loan. School-made pro-
duction showing all aspects of student
life. 1960. Write direct.
The Vision-Strip Audio-Visual Class-
room mp IFB 14min r$7.50. New class-
room layout economizes on corridor,
roof and wall costs. Low vision-strip
preserves students' sense of contact
with the outdoors; permits maximum
control of light and ventilation. In-
tended as demonstration to school
authorities, architects, AV personnel.
TT A
Visual Perception mp ETS 20min col
$210. Importance of sound assumptions
to efficacy of scientific method dem-
onstrated by Dr. Hadley Cantril,
Princeton. JH SH TT
Visual Timing Film mp BIRDSELL 20
min sd b&w $55. Sound projector
shows elapsed time on screen in sec-
onds up to 20 minutes. Eliminates
stop watch timing and permits stu-
dent, if desired, to observe his own
elapsed time. TT C A
A thoroughly tested "prep" course in
COLLEGE ENTRANCE
ENGLISH
Recorded on seven 12" LP records (14
sides) plus 104-page textbook for class-
room teaching or home study
The ANATOMY Of
LANGUAGE
by Morris Schreiber, New York City prin-
cipal, author, instructor in English, drama,
poetry.
A new teaching tool which will help
to vitalize and dramatize classroom
instruction. Excellently adapted for
modern self-instructional techniques
in and out of school.
9108 list price $52.50. School net $42.00
Send for ffee pamphlet describing in
full content, utilization, evaluation.
■smoB
Educational Screen and Audiovisual Guide — ^Jult, 1960
117 W. 46th Street, New York 36, N. Y.
349
ENTERTAINMENT
Features and Shorts
The Baby and the Battleship mp BRAN-
DON 96niin r. Baby smuggled aboard
battleship, spoof on the British Navy.
Family.
The Bolshol Ballet mp UWF 99min col
apply. Galina Ulanova and the Bolshoi
Theatre cast present selections from
six ballets as a prelude to the two-act
poetic legend, "Giselle." Included are
"Dance of the Tartars." (Asafiev)
"Spanish Dance" (Tchaikovsky),
"Spring Water" (Rachmaninoff) .
"Polonaise and Cracovienne" from the
opera "Ivan Susanin," "Walpurgis
Night" from Gounod's "Faust." and
"The Dying Swan" (Saint-Saens) .
SH C A
The Captain from Koepenick mp
BRANDON 93min col. r. New produc-
tion in color of Carl Zuckmayer's true
story of the jailbird cobbler who made
the uniform-worshipping Germans the
laughing stock of the world. German
dialog. English subtitles. Family.
The Charge of the Light Brigade mp
UAA llSmin. Apply. Tennyson's poem
comes to life in dramatization of siege
of Sebastopol. Errol Flynn, Olivia de
Havilland.
The Chicken mp BRANDON 16min
b&w r$10. Ingrid Bergman and her
children, directed by husband Roberto
Rosselini, chases a bold chicken from
her rose garden and is accused by its
owner of attempted chicken stealing.
The Coldttz Story mp BRANDON 97
min b&w r. Escape of allied prisoners
from Nazi POW camp at Colditz Cas-
tle. John Mills. Eric Portman. Family.
The Gadfly mp BRANDON 94min r.
Russian dialog. English subtitled.
Young Italian revolutionary fights
Austrian tyranny. Mature.
The Golden Age of Comedy mp CAR-
OUSEL 80min b&w 7-yr lease $325.
Anthology of comedy film highlights.
Winner of 6 nominations and 2 Acad-
emy Awards. Pri-A
Heroes of Shipka mp BRANDON 90min
b&w r. Russian dialog. English sub-
titled. Defense of Shipka Pass by
Bulgarians and their Russian allies
against the Ottoman Turks' over-
whelmingly stronger army. Family.
The Last Days of Pompeii mp BRAN-
DON 98min r. New large-scale Italian
production; English dialog. Family.
The Mark of the Hawk mp UWF 100
min col r apply. Deals with Africa's
awakening in highly dramatized
form, contrasting revolutionists, re-
formist and complacent protagonists.
Evaluated ESAVG for church audi-
ence use 12 59 p657. SH A
Moiseyev Dancers — "The Strollers" mp
BRANDON 6min col $90 r $7.50 b&w
$50 r $5. Russian folk dance by the
State Folk Dance Ensemble of the
USSR, directed by Igor Moiseyev.
SH C A
Nana mp BRANDON 122min col r.
Zola's courtesan heroine, with Mar-
tine Carol and Charles Boyer. French
dialog. English subtitles.
Private's Progress mp BRANDON 99
min b&w r. Gold-bricking private
drives British army's psychiatrist to
seek psychiatrists. Satirical comedy.
Family.
steps out to play out his roles in ri
life. French dialog. English subtitl
Mature.
Silent Feature Films mp CLASEX <
ply. Judity Bethulia (D. W. Griffit
first feature), Tlllie's Punctured I
mance. Intolerance, East Lynj
Tarzan of the Apes I, Abrahi
Lincoln (Griffith-Huston), The Ti
Orphans (Selig 1911), etc. C A
Slapstick Silent Vintage Programs t
CLASEX 2-hour show r$25. Ma
Sennett, Buster Keaton, Harold Lloj
Laurel & Hardy, Our Gang, etc. A
Task Force mp UAA 116min. App
Struggle against tradition to establi
naval aviation, from 1921 to Okinav
Gary Cooper.
The Three Penny Opera mp BRA.
DON 112 min b&w r. Social sati
with music, based on John Gay's "T
Beggars Opera." Music Kurt Wei
direction G. W. Pabst, cast headed 1
Lotte Lenva. German dialog. Engli
subtitles. Mature.
Treasure of Sierra Madre UAA 126mi
Apply. One of the all-time classics
cinema. Gold madness, greed, exposi
as futility. Walter Huston, Humphn
Bogart.
Yankee Doodle Dandy mp UAA 126mi
Apply. James Cagney stars in Geo. J
Cohan biography. Family.
My Wild Irish Rose mp UAA 101 mi
Apply. Film biography of famed Iri;
tenor Chauncey Olcott. Dennis Mo
gan. Andrea King.
The Crucible mp BRANDON 154 min
b&w r. Arthur Miller's drama of the
Salem witchcraft trials, in French
dialog with English subtitles. Mature.
Disney Cartoons mp HOLFI 8mm si 50'
col $4.95 b&w $1.95. 100' col $8.95 b&w
$2.95. 200' b&w $5.95. Donald Duck,
Pluto the Pup, Mickey Mouse — also
Renfrew, Roy Rogers and Gene Au-
try — in 8mm. Pri.
Escapade mp BRANDON 87min b&w
r$30. Three precocious boys in British
school believe they are better able
to prevent th world's going to ruin
than their addled elders, and nearly
prove it by carrying a petition for
peace to the Big Four. Family.
Fabiola mp BRANDON 96min b&w r.
Lavish Italian production of Cardi-
nal Wiseman's story of Roman life
and Christian martyrdom. English
dialog version by Marc Connelly and
Fred Pressburger. Family.
The Forty-first mp BRANDON lOOmin
col r. Russian dialog. English sub-
tilled. Red Army woman sniper
misses, but only postpones her 41st hit
in desert fighting during Russian civU
war. Mature.
The Red and the Black mp BRANDON
137 min col r. Stendhal's romantic
novel of the "outsider" who tries to
crash the rigid class-frozen society
of 19th century France. French dia-
log. English subtitles. Mature.
The Red Balloon mp BRANDON 34min
col lease $375 r $35. Humorous, touch-
ing fantasy about a French boy and
and his balloon. Academy Award;
Cannes and Edinborough winner.
The Revolt of Gunner .■Vsch mp BRAN-
DON lOOmin b&w r. Ebcposure of the
corruption, sadism and brutality of
Nazi military camp in 1939. Available
either German dialog witliout sub-
titles, or English dialog version. Ma-
ture.
The Rocket from Calabuch mp BRAN-
DON 90min b&w r. Atomic scientist
seeks to escape his rocketry on Medi-
terranean isle. International east in-
cludes Edmund Gwenn. Italian dia-
log. English subtitled. Venice i Inter-
national Catholic Film Office) Award.
Family.
Senechal the .Magnificent mp BRAN-
DON 78m in b&w r. Tour de force for
Fernandel. who. as an obscure actor.
GUIDANCE, Personal
Beginnings of Conscience mp MH 16mi
b&w. Life situations used to illustra'
conscience development. C TA A
Beginning Responsibility: Lunchrooi
Manners mp CORONET llmin :.
$110 b&w $60. Primary graders leai
from a puppet show that bad mannei
cause unpleasantness at mealtime an
watch their own to avoid this. Pri.
Children's Story Filmstrips (series) 121
IFB si col approx 49 fr ea $6. Pei
sonalized stories of life problems t
children 10-14: one each on Frienc
liness. Cooperation. Cleanliness. Coui
tesy. Courage. Thrift. Reliability. Ob«
dience. Helpfulness, Cheerfulness. Rt
spect for Property, Loyalty. JH
Exchanging Greetings and Introduction
mp NH llmin col $130 b&w S6:
Wrong impressions created by awk
wardness or non-conformity are coi
rected. Int JH
Going Steady mp GOSFILM 65min b&\
r$27..i0 (free loan for school hour SI
showings). High School sophistical
influenced by his "steady" who ha
found Christ. SH A
350
Edl'ca'honal Screen and Aidiovisial Glide — Jlxy, 196*
e WHO-WHAT-WHERE
of 1959-1960 Audio-Visual Releases
ANNUAL BLUE BOOK
of Audiovisual Materials
With leading audiovisual education administrators— the BLUE BOOK
is the most authoritative, accurate source of information in handy, con-
venient form.
No matter your field of interest, the BLUE BOOK has what you're
looking for. For instance— 16mm films, filmstrips, slide sets and educa-
tional recordings-are classified by subject area for quick reference. You
get title, type of material, length, silent and .sound, color or black and
white, television clearance, sale and/or rental price, primary .source of dis-
tribution, release date, content desciption, and recommended age level.
Subjects cover everything from education to entertainment . . . from
the sciences to social problems . . . from human or animal medicine to
home economics . . . civics to agriculture . . . mathematics to the arts—
to mental health.
You'll find it all-«>i^ more for use all year— in the new 35th edition
of the Annual BLUE BOOK . . . listed, classified, indexed ... the new
offerings released during the past academic year.
Fill Out and Mail Coupon TODAY
the ONE source book
that covers ALL the
major materials and
teaching aids, grouped
under appropriate
subject headings
only
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Every subscriber to Educational
Screen and Audiovisual Guide gets
the BLUE BOOK. To keep your
BLUE BOOK up to date, each
monthly issue of the magazine
carries a special section of listings
of new audiovisual materials in the
same helpful format as in the
BLUE BOOK.
Each Annual BLUE BOOK costs
only $1.00 each. However, as a
subscriber we are making you a
low priced combination offer de-
tailed in the following coupon:
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EDUCATIONAL SCREEN & AUDIOVISUAL GUIDE ch"gr 14,"ihI" '"'"'' """''
Please send the BLUE BOOK OF AUDIOVISUAL MATERIALS as checked below:
copies, 1960 issue at $1 copies, 1957 issue at $1 copies, 19S5 Issue at $1
copies, 1959 Issue at $1 copies, 1956 Issue at $1 copies, 1954 Issue at $1
copies of the 38th annual (cumulative) issue at $2.
copies of all seven — Special Combination Offer — at $6 ($8 value)
Name □ Check here If Interested In bulk rates.
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D Check here if you wish to be billed, for
payment later. (We prepay postage If
remittance accompanies order.)
:<:ational Scrken and Audiovisual Guidk July, 1%()
351
Older Teens and Dating 4sfs FAMILY
col with 2 LPS set $25.50 indiv fs
@ $6.50 rec (2 subjects) @ $3.50.
Going Steady (54 fr) ; Falling In Love
(51fr); Conduct on a Date (49fr);
When Sliould I Marry? (45fr). SH C.
Psychology for Living (series) 5mp MH
b&w. Correlated with Sorenson and
Malm text. Titles: Facing Reality
(12min) $75; Habit Patterns (15min)
$85; Successful Scholarship (llmin)
$60; Heredity and Family Environ-
ment (9min) $55; Toward Emotional
Maturity (llmin) $65. SH C
Reaching Teenage Gangs fs POCKET
35fr b&w $2.50. Methods used by N. Y.
City Youth Board in locating and in-
fluencing anti-social youth groups;
knowledge and skills needed by youth
specialists. TT A SH
So You're a Young Adult 6fs CREA-
TIVE col approx 50fr ea apply. Titles:
Being a Good Baby Sitter; Being a
Young Lady; Family Citizenship;
Being a Good Hostess; Being a Good
Guest; Beginning Dating. SH
Younger Teens and Dating 4sf s
FAMILY col set 4sfs with 2 rec $25.50;
indiv fs @ $6.50; rec (2 subjects)
@ $3.50. First Dates (42 fr); Whom
Do I Date? (43 fr); How To Act on
a Date (44fr); Is It Love? (47fr).
JH SH.
GUIDANCE, Vocational
Breakthrough: The Challenge of Agri-
cultural Research mp USDA 27%min
col apply. The challenge to college
students in selecting agricultural re-
search as a career. C SH
Something NEW
In Instructional Materials
14 full color transparencies mounted in
a "childproof" Viewmaster type
FILM
DISC
— .-;l
Srm»-
A new teaching tool for group or individual viewing, no threading, practically
indestructible, files flat with its built-in utilization materials.
READY NOW
* Seasons of Palestine
* Daily Work in Palestine
The Village (Life in Jesus*
time)
* The Birth of the Savior
* Teaching About God in
the Home
* Tent Life in Bible Lands
* The Dead Sea Scrolls
Let's Visit Japan
Let's Visit Alaska
Let's Visit Mexico
Let's Visit Africa
Yet — not really so new!
In more than half a million homes "Viewmaster " is a
household word for pleasure and learning, for child or
adult. The McMurry-Sowyer FILM DISC differs in that it
provides a sequence of 14 scenes, all different, instsod of
the traditional seven pairs of 3-D views.
As an experimental project of the Television, Radio and
Film Commission of The So. Col-Ariz. Methodist Church
this basic material has been used over and over in a large
number of church schools. It is now available for all.
Eleven subjects are now ready. Their cost averages $2.65
each including script, study print, usually two FILMDISCS
(28 pictures), fitted into a sturdy, imprinted, correspond-
ence-size file folder.
* These Six Subjects
come in the Kit.
KIT,
Complete with projector, toble top screen, storage file and 6 subjects.
(With de-luxe projector (100 watt) $42.80)
$33.30
These subjects are non-denominational, they may
be shown in any church school and in many secular
classrooms as well.
Specifically denominational subjects can be made at
very reasonable cost. Please inquire.
FREE PREVIEW
Owners of an initial kil may pre-
view all the above and any new
releases as they appear, without
obligation.
Order your FILM DISC projector and kit today — money back if not satisfied.
Special offer — send $1 for complete sample subject
FILMS P.O.B. 179, Culver City, California.
Careers In Scieace 4fs SCRIBNERS
Titles: Looking Ahead to Mathemati
... to Physics; ... to Chemistry;
to Biology. JH
CPA mp ASSOCIATION 29min W
loan. One day in the life of a bi
Certified Public Accountant, and
social impact of his services. SH C
Designing a Better Tomorrow mp A
13%min col $65 r $5. Architecture a
career. Elements and meaning
architecture, nature of architectu
schooling. SH C A
Make AH Things New mp METHODI
27min b&w r$6. The need for Metl
dist deaconess recruits and the
riety of jobs open. SH C A
A Question of Life mp METHODI
13min b&w r$4. A college stud
wants to become a minister;
parents oppose this choice. SH 0
Reply to Reality mp METHODIST
min col r$8. A young mission;
couple return to their school to ch
lenge the students with the opp
tunities of the mission field for se
ice. SH C A
Summer of Decision mp ASSOCIATI
28%min b&w loan. College stud
decides on social work as his p
fession. Made for Council on Soi
Work Education. C SH
Teclinology and You mp NEUBACH
13min col $130. Role of technology
transportation, architecture, autor
tion, motive power and research. S
dent motivation to acquire sala
skills in technological age. Reviev
ESAVG July 1959. JH SH
Tliree for Tomorrow mp UWF 28min
loan. College graduate sizes up
many career opportunities in the
industry. Louisiana under-water w
are featured. SH
View from the Mountain mp MODE
22min col loan. Careers in dietet
girls' preparation in college and
ternship. SH
HEALTH, SAFETY
About the Human Body mp C-W 15i
col $165 b&w $90. A boy's visit to
doctor's office becomes vehicle
interesting discussion and demonsi
tions about the body and its pt
and how they work. Int
Alcohol, Let's Think It Over sfs ME':
ODIST 62fr LP b&w $7.50. Airl
pilot discusses problem with his c
children as pictures show harrr
reactions as well as helpful uses
alcohol in medicines. JH SH
Autopsy of an Auto Accident sfs WEI
INGHOUSE lOmin b&w LP 33.3 rj
How poor lighting increases tra
hazards; seven chief causes of mc
accidents. On same strip and recc
There's Danger in Darkness 6 n
lie safety aspects of street and c(
munity lighting. JH-A
352
Educational Screen and Audiovisual Guide — July, 1'
ways keep to thr right" from ""Oiithoard Outings," Aetna Casually and
c'ty (Company's award winning film.
)y's Health and Care (Series) MID-
AMERICA 12mp ea llmin b&w $55.
' i 1 1 e s: Baby's Emotional Needs;
irowth and Development; Holding a
onng Baby; Crying Baby; Visits to
le Doctor; Baby Sitters; How the
aby Learns to Obey; Mealtime
sychology; Learning to Walk; Baby
ceding Herself; Baby Fears. Lauf-
lan Productions. SH C A
ance Your Diet for Health and Ap-
earance mp CORONET llmin col
110 b&w $60. Three children analyze
leir own eating habits — missing
reakfast, fondness for greasy foods
r for carbohydrates. Seven basic food
roups. JH SH
e Bicyclist mp BRANDON 15min
&w $165 r $12.50. A bicycle tells its
wn story of safe and unsafe riding
labits in this Danish-made film that
oolc the Blue Ribbon at EFLA Film
'estival 1959. JH-A
le Behavior sfs CATHEDRAL b&w
8rpm 12min $7.50. Cartoon treatment
f carelessness and its harmful re-
ults. El-SH
ly Meets Tommy Tooth fs SVE col
aptioned Service Charge $1. Diet,
leansing teeth, dental care. Sponsor-
d by American Apple Institute. Pri
e Cancer Challenge to Youth sfs
:anCER 65fr 7" 33.3rpm 2 sides
cript col loan from local Cancer
Societies or ACS division office,
formal and abnormal cells; nature,
:auses and treatment; research; in-
lividual protective measures. JH SH.
e Challenge mp NBFU lOmin b&w
ipply Common causes of fires as
ihown in the long experience of the
;ire underwriters. JH SH A
igs, Cats and Your Community sfs
^SUS 57fr col LP $5 r$l. Uncon-
rollcd breeding of owned animals as
the cause of a 40 million surplus of
mwanted dogs and cats. A
Dollars for Health fs INSTLIFE col $3
loan. Effects of ill health on the fami-
lies of three high school students.
Others in this Dollars Series: Direct-
ing Your Dollars (money manage-
ment): Dollars for Security (three
teen-agers learn how life insurance
affects their families). SH A
Drive Defensively! mp EBF llmin col
$120; b&w $60. Driver education film
with emphasis on through-the-wind-
shield photography, shows how even
the "good" driver must learn to drive
defensively. SH A
Driver Education (TV series) 29mp IN-
DIANA ea 30min b&w $125. Titles:
Overview; Physical Characteristics of
the Driver; Personality of the Driver;
Attitudes, Emotions, Habits; Alcohol
and Drugs; The Driver's License; Me-
chanics of the Car; Safety Features;
Nature of the Roadway; Traffic Con-
trol; Natural Law; Man-Made Laws;
Laws, Enforcement, and Courts; Pre-
paring to Start & Stopping-Steering-
Stopping - Baclting; Down Shifting,
Emergency Stops, Turns; Parlcing;
Standard Shift Driving & Practice
Driving in Traffic; Defensive Action;
Defensive Driving; City Driving;
Highway Driving; Pedestrians and
Cyclists; Other Users of the Highway;
Adverse Conditions; Night Driving
and Emergency Situations; Purchase
and Use of the Car; Maintenance; Li-
ability and Insurance; Accidents. SH
A
50,000 Lives mp ASSOCIATION 13%-
min col loan. Mouth-to-mouth breath-
ing, Red Cross officially approved
resuscitation method. Universal
knowledge of the technique could
save 50,000 lives needlessly lost by
asphyxiation. JH-A
Fire and Fire Prevention 9fs EYEGATE
col set $25. Made in cooperation with
the NY and other fire departments.
El
First Aid on the Spot mp EBF lOmin
b&w $60. Revised (third) edition. Six
common types of injuries and the
first aid techniques recommended by
American Red Cross. Includes mouth-
to-mouth resuscitation, shock, wounds,
bleeding, fractures, burns. SH A
Health and Safety for You 5mp MH
b&w. Correlated with Diehl and
Laton text. Titles: The Heart— How
It Works (llmin) $65; Community
Health and You (lOmin) $60; Parents
are People Too (15min) $90; Sneezes
and Sniffles (lOmin) $60; Your Body
During Adolescence (lOmin) $65. SH
Health for Effective Living 5mp MH
b&w. Titles: Body Care and Groom-
ing (17min $100); Body Fights Bac-
teria (IVmin $100); Common Heart
Disorders (17min $105); Emotional
Health (20min $120); Endocrine
Glands (15min $95); Human Repro-
duction (21min $135); Nose, Throat
and Ears (llmin $65). SH C A
Hearts, Lungs and Circulation mp
CORONET llmin col $110 b&w $60.
How the heart, lungs, veins, arteries
and capillaries work together, and
principles for keeping them in good
health. Int JH
Health in Our Community mp EBF 13
min col $150; b&w $75. The work of
the Health Department; teamwork
with private medical forces; a fight
to prevent a typhoid epidemic. Int JH
How To Do Rescue Breathing mp
SEMINAR 5min b&w $49.50. Current-
ly recommended resuscitation tech-
nique (mouth-to-mouth or mouth-to-
nose insufflation) demonstrated by
Ray T. Smith, M. D. SH-A
Impact mp UCLA 12min b&w $65 r
$2.50. Stop-action high speed photog-
raphy documents what happens when
automobiles colide. Lifelike diunmies
serve as occupants. SH C A
Improving America's Health mp COR-
ONET llmin col $110 b&w $60. How
expanded health and medical services
have increased well being and life ex-
pectancy. Importance of education
and individual responsibility. JH SH
Introduction to Swimming Pool Sanita-
tion 23V4min UWF b&w $179.17.
In Case of Fire mp EBF 20min col $240
b&w $120. How fire drills at school
prevent loss of life; how a crowded
theatre is emptied without panic; how
a girl awakens her family and saves
her pet when there is a fire in her
home. JH-A
It's Up To You mp HARVEST llmin col
apply. One man's grim fight to save
his eyesight after an accident due to
carelessness. Precautions against eye
accident, safety devices and tech-
niques. SH A
It's Wonderful Being a Girl mp PPC
20min col loan. Menstruation present-
ed as normal life experience of
adolescent girl. Successor film to
"Molly Grows Up." JH SH A
>ucATioNAL Screen .\nd Audiovisual Guide — July, 1960
353
THE QUALITY
OF lEADBISHIP
100 ODTSTANDING M
CORONET
ARITHMETIC
fj Measuring Areos: Squores, Rectan-
gles, [11 min.) Introduces square units and
shows practical use of area measurement.
Gr. 4.9.
FILMS
The Coronet film subjects described on these pages rep-
resent the contributions of the leading producer of educa-
tional films to better education— during the period from
October 1, 1959 through September, 1960. Of major inter-
est are ten films in the Vocabulary Enrichment Program,
re-narrated for foreign language beginners, and 27 in the
Chemistry Laboratory Series.
These films were produced under the active guidance of
leading educational specialists . . . and all reflect the high
standards of Coronet for every film it produces or distrib-
utes. Each film has been produced in full color and is also
available in black-and-white, except in the few instances
indicated.
You will find full descriptions of these 16mm motion pic-
tures in the latest catalogue of Coronet Films. A free copy
is available on request.
If you are interested in making selections for purchase,
use these pages as a check-list to request preview prints.
Simply indicate the films which interest you and send
the list to Coronet Films. Preview prints will be shipped
promptly at no obligation or charge, except for return
postage.
[j Vincent Van Gogh (21 mtn.) Many
original worlts shown against scenes of
locoles ossocioted witti artist. Distributed.
Color only. Gr. 7-Co//ege.
GUIDANCE
Beginning Responsibility: Lunchroom
Manners (11 min.) How to eat properly to
become a better toble companion. Gr.1-3.
HEALTH AND
SAFETY
Balance your Diet for Heolth and
Appearance (11 min.) Importance of bol-
onced diet to weight, skin condition,
personality. Gr. 7-12.
M Heart, lungs, and Circulation (11
min.) Key functions of circulation and
how to maintain healthy heart and lungs.
Gr. 4 9.
LANGUAGE ARTS
Improve your Punctuotion (11 min.)
Chief uses of punctuation as a means of
dorifying written communicotlon. Gr.7-12.
^ The Lion and the Mouse (11 min.)
Amusing cartoon interpretation of Aesop's
fable. Distributed. Gr. ?-3.
ij Sentences: Simple, Compound, Com-
plex (11 min.) How to build sentences
through independent and dependent
clauses. Gr. 7-12.
Stagecraft: Scenery Frame Construc-
tion (11 min.) A step-by- step demon-
strati on of scenery fro me construction.
Distributed. Gr. 7-Co//ege,
~ Stagecraft: Generol Scenery Construc-
tion (16 min.) How to build door and
window flats, steps, and parallels. Dis-
tributed. Gr. 7-Coliege.
^ Stagecraft: Scenery Pointing (8 min.)
Techniques of scenery painting to achieve
interesting effects- Distributed, Gr. 7-
College.
Stagecraft: Stage Lighting (11
A light plot leads to final lighting '
with explanation of common li
equipment. Distributed. Gr. 7Co//e
Verbs: Principal Parts (11 min.)
three principal parts and how oil
of verbs are based on them, Anin
Gr. 4-12.
^ Verbs: Recognizing ond Using
(11 min.) How to identify subject,
cote, verb, and three functions of
Animation. Gr. 4-J2.
t
MATHEMATICS
'^_j Pythagorean Theorem: Proof b>
(5 min.) How certain principles
metric movement prove the Pytho*
Theorem. Distributed. BIW only.
Col/ege.
lj Pythagorean Theorem: The
Formula (5 min.) How the Theorer
be applied to certain Iriongtes, li
to the cosine formula. Distributed,
only. Gr. 7-Co//ege.
IC
Songs of America's History (13
ected folk songs help us under-
plnces and people associated
. Gr. 4)2.
ng Music: Learning About Notes
How notes indicating melody
m ore tronsloted into patterns of
, i-6.
ng Music: Finding the Rhythm
Note values, the beat, bar,
accent, time signature, doited
end rest. Gr. 1-6.
ng Music: Finding the Melociy
The scole, note relationships,
tures. sharps, and flats. Gr. 1-6.
ten Foster and His Songs (16
rer's songs against a background
Gr. 7J2.
pel, Horn, and Trombone (11
lie techniques of playing the
itruments- Distributed. Gr. 7-
■NCE
ones: Principles of Flight (11
I four forces which govern flight
ujt, gravity, and drag, Gr, 4-9.
all Protect Themselves (11 min.)
lus ways common animals adapt
tion. Gr. 1-6.
How We Identify Them (11
w to distinguish birds— by their
sounds, and octions. Color
1-6.
erving our Forests Today [11
e recent advances in forest con-
ond how forests are protected.
•rving our Soil Today (11 mln.]
chniques and experiments in soil
, Gr. 4-9.
iarth: Changes in Its Surface (11
lustrotions of the internal and
chonges in the earth's surfoce.
torth: Its Oceans {13 min.) A
mprehenslve study of an impor-
science— oceanography. Gr. 4-9.
Earth: Its Structure (11 min.) An
ion of the eorth's structure on
rce ond in its interior. Gr. 4-9.
Earth: Resources in Its Crust [11
lurvey of the major useful organic
leral substances in the earth's
. 4-9.
Humon Body: Excretory System
] A study of the structure and
of the excretory system. Gr.
' for Beginners (11 min.) The basic
•s of light; shadows, reflections,
and artificial light. Gr. 1-3.
oorganisms that Cause Disease
) The structure of five kinds of
microorganisms, ond informa-
cell destruction. Gr. 912.
id for Beginners (11 min.) Details
tions and how sounds take time
1 through air, solids, or liquids.
Story of Soil (11 min.) How man
troyed soil's usefulness in mony
^nimotion. Distributed. Gr. 9-12.
Explore the Stream (11 min.) A
of the life common to o stream
the interdependence of living
Jr. 1-3.
It Are Things Made Of? (11 min.)
the composition of matter in three
tolid, liquid, ond gas. Gr. 4-9.
:;iAL STUDIES
Busy Harbor (11 min.) A close
many of the horbor's foscinoling
s. Gr. 16.
[ J Communication for Beginners (11 min.)
What modern communication devices
mean for our woy of life. Gr. 1-3.
Improving America's Health (11 min.)
How health and medical services hove
improved life expectancy. Gr. 9-12.
Moving Day— Timmy's New Neigh-
bors (11 min.) Shows that attitudes of
cooperation, interest, and friendliness
make moving easier. Gr. 1-3.
iTl Our Country's Flag (Second Edition)
(11 min.) A re-make of the earlier film,
showing the fifty stars and the up-to-date
■pledge". Gr. 1-6.
■ Paris— The City and the People (11
min.) A visual tour of the famous city
showing the foctors which made Paris into
a great capital. Gr. 4-12.
Where Does Our Meat Come Prom?
(11 min.) A picture of the steps through
which meat goes — from animal to market,
Gr. 1-4.
2enship and You (13 min
y discovers the requ
tiienihip. Gr. 912.
} A high
sites for
American
History
Beginnings and Growth of Industrial
America (11 min.) The development of
•American manufocturing from home crafts
to industriolizecj factories. Gr. 4-12.
■ ~ Comm4nication: Story of Its Develop-
ment (11 min.) Milestones in the history
of the tronsmission of spoken ond written
language. Gr. 4-9.
Immigration in America's History
(II min.) The major waves of immigration
to the U. S. in their hlsloricol, economic,
and social contexts. Gr. 9-12.
i~\ Pioneer Journey lo the Oregon
Country [13 min.) Life on the trait, the
daily routine, recreation and religion,
dangers and hardships. Gr. 4-9.
I J The Pony Express in America's
Growth (II min.) Re-enactments drama-
tizing the brief, but exciting Pony Express
story. Gr. 4-9.
Geography
[': Netherlands: Past and Present (11
min.} The Netherlands today— a harmon-
ious blend of tradition ond modern devel>
opment. Distributed. Gr. 4-9.
[~] New Zealand: The Land and tho
People (11 min.) An exciting journey
showing topography, industries, and activ-
ities of the people. Gr. 4-9.
J The Rhine: Background for Social
Studies [11 min.) An over-all view of the
Rhine's influence on Europe, its history,
and its role today. Gr. 4-9.
World History
The Byzantine Empire [13 min.) A
historical outline of the Empire and its
major cultural contributions. Gr . 4-12.
English History: Nineteenth Century
Reforms (13 min,) The factors influencing
English political adjustment to the indus-
triol revolution. Gr. 9-Co//ege.
: j Imperialism and European Expansion
(13 min.) The factors which encouraged a
renewal of European expansion from 1875
to 1914. Gr. 9-12.
[J Life in Ancient Rome: The Family
(11 min.) A boy's typicol day in ancient
Rome, showing authentic dwellings, cos-
tumes, ond artifacts. Gr. 4-6.
:_, World History: On Overview (13 min.)
The meaning of history interpreted as the
record of man's effort to satisfy basic
humon needs. Gr. 9-12.
World War I: The Background [13
min.) Militaristic and nationalistic rival-
ries, en long ling alliances, and interna-
tional tensions. B&W only. Gr. 9-12.
r" World Wor I: The War Years [13 min.)
The unprecedented scope of the War, new
weapons, the German strategy and its
failure. B&W only. Gr. 912.
World War 1: Building the Peace (11
min.) The Big Three and the Treaty of
Versailles— how it was written and whot
it meant. B4W only. Gr. 9J2.
The Chemistry
Laboratory Series
This series incluties twenty-seven
films produced by the University of
Akron under a grant from the Fund
for the Advancement of Educotion.
Usable both in high school and col-
lege chemistry courses, the films
acquaint viewers with oil the major
experiments and demonstrations nor-
mally carried out in a full year's
chemistry course. Proportional, spe-
cial prices per 11 minute reel: Color,
$100; B&W, $50.
r] Ammonio [PA reels, 18 min.)
"" Chromium and Manganese
(3'/: reels, 37 min.)
Demonstroting the Gas Laws
(2 reels, 21 min.)
□ Determination of Atomic Weight
(IVi reels, 18 min.}
rj Elements, Compounds, Mixtures
(2V4 reels. 30 min.)
n Hard Water [2'/: reels, 28 min.)
□ Heat of Solution [!'/: reels, 16 min.)
n Indicators ond pH (I'/j reels, 28 min.)
■ ", Ionic Equilibrium (1 Vi reels, 16 min.)
i ; Molecular Weight of Oxygen
(1 reel, 11 min.)
L Molecular Weight of Solutes
[3/4 reel, 8 min.)
[7 Nitrous Acid and Sodium Nitrite
(PA reels, 18 min.)
fj Oxides of Nitrogen
(I'/i reels, 16 min.)
[j Phosphorous (PA reels, 18 min.)
l2 Physical and Chemical Chang*
"" [2Vl reels, 28 min.)
•^ Preparation and Properties of the
Halogens [3 reels, 32 min.)
□ Preparation and Properties of
Hydrogen [PA reels, 18 min.)
L_J Preparation and Properties of Nitric
Acid (2 reels, 21 min.)
[71 Principles of Ionization
(1 'A reels, 13 min.)
n Properties of Acids, Bases and Salts
(2Vi reels, 28 min.)
□ Properties of Solutions
(2Vi reels, 28 min.)
G Rote of Reaction (2V2 reels, 28 min.)
Cl Standard Solutions and Titration
(2 reels, 21 min.)
□ Sulfur and Hydrogen Sulfide
(2 reels, 21 min.)
n Sulfur Dioxide and Sulfurous Acid
(2V4 reels, 24 min.)
□ Sulfuric Acid [P/j reels, 16 min.)
□ Synthesis of a Compound
(PA reels, 13 min.)
L
Vocabulary
Enrichment Program
for Foreign
Language Beginners
This series of U minute films is com-
posed of well-known fables, favorite
children's tales, and charming orig-
inal stories— all in clearly spoken
Spanish or French, using a carefully
selected vocabulary. It is designed
primarily for young learners,
although high school students will
benefit greatly from the films' con-
versational style. Availobie in B&W
only with foreign language narration
script.
In Spaitish:
Q Una Familia de Petirrojos
(Mr. and Mrs. Robin's Family)
Q La Gollinita Sabia
(The Little Red Hen)
n Juan y Su Burrito (A Boy of Mexico:
Juan ond His Donkey)
r 1 El Patito Feo (The Ugly Duckling)
In French:
~i L'Aulomne est une Adventure
(Autumn Is an Adventure)
□ Le Vilain Caneton
(The Ugly Duckling)
Contemporary
Life Series
The four films in this series— two
in French and two in Spanish— are
planned to acquaint foreign lan-
guage pupils with the lands and
people of Spain, Latin America, and
France. They will prove extremely
useful in presenting a colorful pic-
ture of these countries— and, simul-
taneously, in strengthening basic
vocabulary. All ore 11 minutes in
B&W only. A foreign language nar-
ration script accompanies each film.
fn Sponish;
Q Espona: Tierra y Pueblo {Spolnt
The land and the People)
Q Geografia de Sud America: Los
Cinco Paises de Norte [Geography
of South America: Five Northern
Countries)
In French:
I France Actueile: Les Pays et Ses
Habitonts (Modern France: The Land
and the People)
; La Vie Dans une Ferme Fran^oise
[Life on a French Form)
HOW TO OBTAIN CORONET FILMS
Preview: Prinis of all Coronet films are available for preview by those v^ishing
lo make selections for purchase. There is no obligolion except for return postage.
Simply indicate on these pages the films you wouM like to evaluate and send
them to Coronet Films, or send o separate list of your selections.
Purchase: Prints of all Coronet films on these pages are available at $60 o reel
in black-and-white; $110 in color. Films in the Chemistry Laboratory Series are
$50 a reel in black-and-white; $100 in color. Proportional prices apply to more
or less than one reel. One reel is 11 minutes running time.
Rentoi-Purchose: Prints of these films may be purchased outright at the prices
quoted above, or obtoined under the general provisions of the Coronet Rentol-
Purchose Plan. See Page 2 of the 1960-61 cotologue for detoils.
Preview requests or purchase orders should be sent lo Coronet Films, Soles
Department, Coronet Building. Chicago 1, Illinois or to your authorized dealer.
CORONET FILMS
Producers of the Finest Teaching Films lor More Than Twenty Years
CORONET BUILDING, CHICAGO 1, ILLINOIS
The Magic Camera sfs WESTING-
HOUSE b&w 33.3rpm 12 min. Struc-
ture of the eye compared to that of a
camera; how the rods and cones in
the retina send messages to the brain;
proper placement of reading lamps,
JH-A Two Precious Pilots 12min
covers same material on a slightly
higher grade level. Supplementary
material includes script and "Eyes Are
Rationed" 16p five copies free to
teacher. JH SH
Menacing Shadows mp WESTING-
HOUSE 20 min b&w loan. Importance
of proper eating habits and diet in-
cluding 7 basic food groups. Teacher's
copy of book of menus, etc.. free;
extras ffc 10c. JH-A
Metal Shop Safety mp MH 18min b&w
$105. Several safety rules are delib-
erately violated to serve as text for
instructor. SH A
Outboard Outings mp AETNA 18min
col loan. Safety precautions and "rules
of the raod" in boating indispensible
to real pleasure in boating. Narrated
by Garry Moore. SH A
Pay the Piper mp FAMILY SOmin col
$300 b&w $180. Dramatic presentation
showing dangers of alcohol in the
home. SH A
Penelope Changes Her Mind mp NBFU
9min col or b&w apply. A little girl
learns about fire hazards. Pri.
Rabies in Your Community mo NFBC
ISmin b&w $90. A rabid fox brings
the dread disease into a north Cana-
dian community; a dog develops the
symptoms and a veterinary conti'ol is
instituted despite some local opposi-
tion. JH SH A
Safe Bicycling mp IFB ISmin col $135
b&w $75. Proper size, essential equip-
ment, good riding habits (like those
of an auto driver). Some examples are
light, even humorous. Crawley Films
prod. Int.
Safety Adventures Out of Doors mp
EBF llmin col $120; b&w $60. Good
safety habits pictures of children
swimming, boating, camping and on
playgrounds. El Pri.
Safety or Slaughter mp IFB 14min col
$135. Actual accident scenes shown,
and their causes discussed — speed,
fatigue, irritation, recklessness, dis-
courtesy. Plea for lane marking, safe-
ty belts. SH A
Stop Driving Us Crazy mp MBTEMP
12min col $125. (May be rented
METHODIST $6) Man from Mars,
shaped like an automobile, is flabber-
gasted at earthmen's "crazy" driving
and drinking habits. Religious-moral
approach, ultra-modern presentation
techniques. Original jazz score on
45rpm at $1.25. Exceptionally attrac-
tive discussion guide and promotion
sheet. SH A
That They May Live mp PYRAMID
27min col $250 b&w $125. Training in
currently recommended methods of
artificial respiration. JH SH C A
This Will Kill You! sfs TRAID 16" LP
SOmin col $23. Cartoon treatment of
the potential hazards in improper use
of electricity in everyday life. Safety
award winner. JH SH A
To See Ourselves mp AETNA 14y2min
col loan. Driver, put in position to
see himself from the other fellow's
point of view, finds the "other driver"
is not always at fault. SH A
To Smoke or Not to Smoke? sfs kit
CANCER loan deposit 84fr 10" LP
guide, poster, reprints. Shows how in-
jurious substances in cigarettes affect
the lungs; research studies in relation-
ship of smoking and cancer; "seeks to
teach, not to preacli — to inform not to
reform." JH-A
Tommy Gets the Keys mp GOODRICH
13%min b&w loan through local
Goodrich Tire dealers. Teen-ager con-
vinces his parents, with aid of a
sports car racing champion, that all
youngsters are not necessarily bad
drivers. SH A
To Your Health mp CMC lOmin col
$100. Evils of alcoholism told in WHO
cartoon. SH A
Understanding Heart mp METHODIST
29min b&w r $3. Loretta Young tele-
vision program shows how one al-
coholic helps another, and how a non-
alcoholic wife can help her drinking
husband. A
We Have the Cure mp CMC 14min b&w
$25. WHO mass campaigns against
yaws, syphilis, and pinta. C A
What's Your Driver Eye-Q? mp AETNA
13 or 30 min versions b&w loan guide.
Provides for active individual viewer
participation as 15 different traffic
situations, photographed from front
seat of moving car, call for individual
decisions. In the "public" version the
correct answers are supplied by the
film; in the classroom version they are
confined to the 36p instructor's guide.
SH A
HOME ECONOMICS
American Women — Partners in Re-
search mp ASSOCIATION col loan.
Operation of the Research Opinion
Center to ascertain likes and dislikes
of housewives. Sponsored by Corning
Glass. SH C A
Arranging Flowers in Your Home mp
CORNELL 25min col $199.50. Step by
step procedures for making basic
arrangements; treatment before ar-
ranging, choosing holders and vases;
selecting the right position. SH A
Building the American Dream mp
MODERN 30min col loan. The role of
the home builder, improved methods
of construction, economic importan
of the building industry. U. S. Gy
sum sponsored. SH C A
Choice in China mp IDEAL col loan
SH and women's groups. Bride-to-
learns distinction between differe
ceramics; how china is made; colle
tors' items including White Hou
service. SH A
The Dawn of Better Living mp WES'
INGHOUSE 16min col loan. Walt Di
ney production showing evolution
the home from log cabin to prese
electrified existence. 40-page boc
contains full script and color picture
Teacher's copy free, extra iS 10c. EI-
40 Billion Enemies mp WESTINC
HOUSE 26min col loan; free copies i
6p leaflet on household refrigeratio
Role of refrigeration explained fir
by science teacher then by home-(
instructor, JH-A
The Great White Way— To Good Lau»
derlng mp MODERN 13%min c(
loan. The role of bleaches in laundei
ing. Sponsored by Purex, SH
HOW We Get Our Homes 4fs SVE C(
set $16,25 ea $5 captioned. Title:
Planning the Home; Building th
Foundation; Building the Shell; Fir
ishing the Home. SH A
Light As You Like It. mp SUPEL 24mi
col loan. Decorative home lightin
that borrows some of its inspiratio
from lighting effects in the theatn
Mass distribution booklet "The Ligh
Side of Decorating" included. SH A
Mealtime Magician mp IDEIAL 14%mii
col loan. Talking blender, with assis
from Sterling HoUoway's voice, tell
amusing story of its work in mea
preparation. SH A
Mystery in the Kitchen mp NFBC 23mii
Col $180 b&w $90. Humorous, satirica
treatment of improper family nourish
ment due to poor choice and prepara
tion of food by the housewife. An in
visible "crime detective" wrestle
with this mystery. SH A
Send Off mp ASSOCIATION 12min co
loan. Two youngsters prepare a going
away dinner from around the work
recipes. Booklet of recipes for eacl
member of class on request. SH A
Three -Minute Cook Book 6mp ASSO
CIATION col loan. Titles; How To Se
lect Oranges; How To Use Orange
Concentrate; How To Prepare Grape-
fruit; How To Use Grapefruit Sec-
tions; How To Use Tangerines; How
To Use Tabasco. Florida Citrus Com-
mission. SH
V-Men mp WESTINGHOUSE 17min
b&w loan. Importance of proper cook-
ing methods in the preservation ol
essential vitamins is demonstrated in
science lab tests. Folders i8p) "Ameri-
can Families Are Eating Their Way
To Poor Health," free. SH-A
356
Educational Screein and Aldiovisual Guide — July, 1960
our Ticket To Better Buying mp
WESTINGHOUSE 24min b&w loan.
Consumer information on purchase
and functioning of an electric range
and a quick trip through the factory
where it is made. JH-A
INDUSTRIAL ARTS
utomotive Electrical Fundamentals
5sfs JAM 12" LP Set (5) $49.50 Indiv
fs & rec $10.90. Titles: Introducing
Automotive Electricity; The Cranking
Circuit; The Ignition Circuit; The
Regulation and Charging Circuit; The
Lighting and Accessory Circuits. SH
For Auto Shop and Driver Education
Classes.
lommutation of D-C Machines mp
WESTINGHOUSE 24min b&w loan.
Theory an dmaintenance of D-C mo-
tors and generators shown in live and
animation photography. SH A
ilectra Newsreel mp LOCKCAL 20min
col loan. A four prop-jet engine plane
that climbs fully-loaded to 15,000 feet
in 10 min. Promotional presentation
of passenger appeal features, design
refinements, world tour. Available
also with sound track in Spanish.
SH A.
'our Firsts of Motor Maintenance sfs
WESTINGHOUSE b&w 33.3 rpm. The
four chief causes of motor berakdown
and prevention and repair. SH A
Four-in-One Guy sfs WESTINGHOUSE
b&w 33.3rpm 25min. Four functions
of the successful serviceman, mechan-
ic, actor, "doctor"' and business man.
Hammers, Screwdrivers, Nails and
Screws 9fs STANLEY b&w set (9)
$5. Fifth in a series of sets of film-
strips on commonly used tools design-
ed to aid shop teachers and students.
JH-A
Learning to Set Type mp BAILEY b&w
$60 r$3. Basic principles for begin-
ning printshop students explained in
step-by-step close-ups and slow-mo-
tion sequences. In same series: Put-
ting a Job on a Platen Press. SH A
The Newspaper Sfs FILMSCOPE col set
$13.50, ea $5.50. Titles: Covering the
News; Photographing the News;
Printing the News. JH
Printing: Platen Press Makeready mp
STOUT 15min b&w $75. Process
shown from locking up the form to
running the job. The various parts of
the press are identified, their func-
tions shown, and each successive op-
eration is demonstrated. SH Voc.
Proper Care Means Longer Wear sfs
WESTINGHOUSE b&w 33.3rpm 15
min. Care and home repair of elec-
trical appliances, fuses, plugs, wiring.
Correlates with "Electricity in the
Home," 52pp. $1. SH A TT
Ten Checks of Electrical Control Main-
tenance sfs WESTINGHOUSE b&w
33.3rpm 14min. Proper care of con-
trol apparatus in industrial applica-
tions. For advanced classes in elec-
tricity. SH C
INDUSTRY,
TRANSPORTATION
Bom in Freedom mp UWF 27min col
loan. Birth of the petroleum industry
with discovery of oil in Pennsylvania.
JH-A
Bureau of Mines Films. 1959-1960 cata-
log lists some 53 films and their de-
positories; excellent subject matter
cross indexing. 62pp free. Write direct
to Bureau of Mines, 4800 Forbes Ave.,
Pittsburgh 13. Pa.
The Busy Harbor mp CORONET llmin
col $110 b&w $60. Boy and girl visit
friendly tugboat captain, ride with
him and see various types of boats
and harbor activity. Pri Int
Chemistry of Iron Making 3mp IFB
b&w. Titles: What Goes Into the Blast
Furnace (15min $70 r$4); Iron Making
(13min $65 r$4); What Comes Out of
the Blast Furnace (8min $45 r$3. SH
C
Copper Mining mp DOWLING 14min
col $135. Huge open-pit mine; milling
and smelting; blister bars of 99%
pure copper. El JH
Copper, Steward of the Nation mp
DAGGETT 12min col $120 b&w $60.
History and present production tech-
niques; importance in American in-
dustry and especially to the economy
of the southwest. Int JH SH
Echo of an Era mp BRANDON lOmin
col $150 r $10. The New York City
"L" from its origin to its demolition;
as shown at the U. S. exhibit at the
Brussels World's Fair. JH-A
End of the Line mp CONTEMPORARY
30min b&w $130 r$7. Nostalgic re-
minders of history left behind as the
diesel replaces the steam locomotive.
NFBC production. JH-A
Facts About Oil, booklets, maps 34x44"
4-color charts. Free. AMPET.
Flagged for Action mp NFBC 30min
b&w $120. State and municipal au-
thorities' plan for "flagging" minor
violation repeaters. SH A
From Mountains to Microns mp MOD-
ERN 25min color loan. How cement is
made and some of its uses. Sponsored
by Portland Cement Asso. SH and up.
The Gasoline Age — History of Transpor-
tation mp EBF 14min sd col $150 b&w
$75. At the turn of the century the
Steam Age is challenged. Birth of
the automobile and present relation
to railroads, waterways, airplanes. Int
JH SH
Gasoline's Amazing Molecules mp
IDEAL 22V4min col loan. Research,
Educational Screen A^D Audiovisual Guide — July, 1960
refining, testing and safeguarding
motor fuel; animation photography
shows processes of cracking, polymeri-
zation, ultraforming, and engine
knock. Standard Oil (Indiana). SH C
(Midwest)
Jeep Frolics mp IDEAL 13%min col
loan. Jeep owners' club stages as-
tounding races and other tests in
demonstrating recreational as well as
workaday use of their vehicles. JH-A
Jet Age Flight fs SVE 32fr col $1.
United Air Lines presentation of
planes in the jet age. JH-A
Lifelines U.S.A. mp ASSOCIA-nON 26
min col loan. Story of American
shipping and its importance to our
economy. JH SH
Machines That Move Earth mp FA 16-
min col $160 b&w $85. The major
types of earth-moving machinery used
in large projects. JH
Miracle Bridge Over Mackinac mp AS-
SCX;iATION 32min col loan. Building
the world's longest suspension bridge,
connecting Upper and Lower Michi-
gan. JH-C
Metal Shop Safety mp MH IBmin b&w
$105. Common hazards are shown and
avoided. JH SH TT
The Newspaper Sfs VISTA col caption-
ed series (3) $13.50 indiv $5.50. Cover-
age of a specific news event, the
"Tournament of Roses" parade. "Titles:
Covering the News; Printing the
News; Photographing the News. Elem
JH
A Newspaper Serves Its Community mp
FA 14min col $135 b&w $70. A news
story is followed through editorial and
mechanical departments to final de-
livery. JH El
Ocean Freighter 2fs DOWLING b&w set
(2) $5.50 ea $3. Titles: The Ocean
Freighter (37fr) ; Operating a
Freighter at Sea (50fr). El Int
Old as the Hills mp NORTON col 20-
min loan. Nature and manufacture of
abrasives. History reenacted in Old
Sturbridge Village; mining bauxite;
applications of abrasives in homes and
industry. JH-A
The Patterns of Progress mp MODERN
25min col loan. The role of the textile
industry in typical plant communities;
high-speed photography and film slow
down operations normally running up
to 10,000 rpm. Elem-A
The Railroad Story mp STERLING 23
min col loan Significance of (Illinois
Central) railroad as employer, con-
sumer, taxpayer. SH A
The St. Lawrence Seaway mp EBF 16
min col $180 b&w $90. The effect of
the new waterway on trade routes,
markets, jobs. How the seaway was
built and how it works. Int-A
357
The Story of the Modem Storage Bat-
tery mp IDEAL 20min col loan. New
version of famed Willard Battery
film; principles, production, applica-
tion. JH-A
A story of People and Progress mp
AMPET 26i4min col loan, Six dra-
matic vignettes about people who
work in the oil industry. Narrated
by John Daly. JH SH
Story of West Coast Lumber (revised)
sfs SVE col si (captioned) free. The
lumbering industry from forest to
mill. JH.
A Study of Railway Transportation 40
flat pictures AAR, monochrome, 814-
xll", with 2 teacher guides. Free.
Descriptive legend on back of each
picture in good legible type. Elem.
Beginning French Conversation 2mp
IFB ea lOmin b&w @ $60. For second
semester students. L'Entente Cordiale
and Quelle Chance. Dialogue text, sin-
gle copy free, in quantity @ 10c.
El Patito Feo mp CORONET llmin
b&w $60. "The Ugly Duckling," in be-
ginning Spanish.
Espana: Tierra y Pueblo mp CORONET
mp llmin b&w $60. Spanish narrative,
on beginner level, on film showing
Madrid, Seville and the Central
Plateau countryside, where family life
is observed on a farm.
France Actuelle: Le Pays et ses Habit-
ants mp CORONET llmin b&w $60.
From the wheat fields of Normandy
to the steel mills of Nancy. Narration
in beginning French.
manual. Similar courses coverin
largely the same material are avail
able in Spanish, German, Frenct
Russian. Elem
Juan y su Burrito mp CORONET llmi
b&w $60. Beginning Spanish narra
tion about Mexican boy and his burn
Pepito.
L' Automne est une Aventure m
CORONET llmin b&w $60. Begin
ning French narration over film Au
tumn is an Adventure. Narrator in
vites the audience to say the word
with him. including a little Frencl
poem.
La Gallinta Sabla mp CORONET llmii
b&w $60. Beginning Spanish narra
tion over the film: The Little Rei
Hen.
Submarine Cable Development mp
BELTEL 18min col loan. The work of
mechanical engineers in designing and
developing underwater communica-
tion systems. SH C
Three Brothers mp TEXCO 36min col
loan. Three young Sumatrans choose
their lifework. One becomes an oil
driller, one a teacher, the third a
farmer. SH A
Transistors: Low Frequency Amplifiers
mp UWF 15min b&w $29.79. Appli-
cation in common base and common
emitter amplifiers. SH C
Treasures of the Forest mp CORONET
1314min b&w $75. Scientific forestry,
industrial harvesting; manufacture
and commercial applications of wood
products. NFBC production. Int JH
SH
The Truck Driver mp EBF 16min sd
col $180 b&w $90 Long-distance
driver on an all-night run 340 miles
from Chicago. Function of a truck
terminal. City driving and toll roads.
Safety equipment, fire extinguisher
used to help motorist in trouble. Eat-
ing en route. Snow. Sleep at destina-
tion and preparations for the return
trip. Pri El
Unseen Journey mp ASSCXIIATION 28
min col loan. The pathway of oil from
sources under Texas or Gull waters
to the refinery via pipeline and
tanker. JH SH A
Wildcat mp UWF 20min col loan. Story
of the "independents" who gamble on
finding oil where they think it ought
to be. SH-A
LANGUAGES
Accent Aigu (series) mp IFB b&w.
Produced by Benjamin M. Taylor,
Focus Films. Titles: L'Arrivee a Paris
(llmin $60); Au Restaurant (llmin
$60); Courses et Achats (llmin $60);
Visages de la Vllle Lumiere (22min
$120). American boy and girl find
their knowledge of French most re-
warding when visiting Paris. SH C A
French Film Reader (series) 3 mp IFB
llmin b&w $60. Middle class family
on vacation: Depart de Grandes Va-
cances and Histoire de Poissons. Also
La Famille Martin (18min $110) show-
ing the family at home in Paris.
French for Beginners mp IFB lOmin
b&w $50. Slowly paced, easy French
narration over scenes in French Que-
bec. Commentary, single copy free, in
quantity ® 5c.
French Language (series) 40sfs PATH-
ESCOPE col LP. Berlitz approach,
aural-oral, conversational, 8 sets of 5
lessons, each filmstrip with accom-
panying recording. SH C A
Gateway to French rec OTTENHEIMER
Two 12" LP, with conversation man-
ual and phrase index. $7.95. For JH
and SH classes. Eight drills for each
of 8 lessons, each offering repeating
exercises for pronunciation and an-
swering exercises, based on sentences
previously memorized, for grammar
and vocabulary drill. Similar sets
available for Spanish and Russian.
JH SH TT
Geografia de Sud America: Los Cinco
Paises del Norte mp CORONET llmin
b&w $60. Beginning Spanish narra-
tion over the film Geography of South
America: Five Northern Countries.
Gloria and David (series) 14sfs EBF col
LP $175. Introductory Spanish lan-
guage course for primary grades.
Over 500 sentences on 14 records, sup-
ported by captioned filmstrips. Tested
K to 8th grade. (25';^ discount on pur-
chases during 1959).
Hamburg, die Hansestadt mp IFB lOmin
col $120. Film and guidebook design-
ed for use in second semester Ger-
man, narration simple, slow. In same
series: Unsere Strasse, 20min b&w
$95; Singendes Deutschland 20min
b&w $95, featuring 15 popular folk
songs in appropriate setting, words of
the songs available at 2c ea in quan-
tity, 1 copy free.
Italian for Children rec OTTEN-
HEIMER. Two 10" LP 12-unit aural-
oral informal course with simple
La Vie Dans Une Ferme Francaise m\
CORONET llmin b&w $60. Begin
ning French narration over the film
Life on a French Farm.
Learn German in Record Time rec
COL-REC 2—12" LP43 tourist anc
travel oriented lessons that paralle
similar courses in Spanish, French
S HC A
Le Vilain Caneton mp CORONET llmir
b&w $60. Beginning French narra-
tion over filmed Hans Christian An-
derson story The Ugly Duckling.
Living in Mexico Today (1960) ^sti
CMUS 12" LPs. Also with 7" tapt
3.75 ips dual track and complets
Spanish text; $55. (Set of 7). Tht
records have English narration or
one side. Spanish on the other. Elem-
A
Mexico: Tierra de Color y Contraste mp
NEX.TBACHER 16min col $155. Cultural
developments from early Indian civi-
lizations to present. Narrated in
Spanish for second and third semester
students. SH C
The Odes of Horace rec FOLKWAYS
12" LP $5.95. Readings in Latin by
John F. C. Richards. Texts, Latin and
English. SH C
Pedro y El Lobo rec MONREC LP 12"
$4.98. Prokofieff classic narrated in
Spanish by Carlos Montalban. and
State Orchestra of the USSR. Flip:
Gilels and Zak, pianists. Carnival of
the Animals (Saens).
Readings from Chekov etc rec MON-
REC LP 12" $4.98. Moscow Art
Theatre artists read from Chekov (A
Woman's Happiness), Dostoevsky
(Christmas Tree and Wedding), and
three Russian fairy tales.
Readings from "Simplified Russian^
Grammar" ( Pitman i 2LP MONREC
$9.96. Two 12" records, complete Rus-
sian text and English translation.
$9.96.
Record Time Language Series rec COL-
REC choice of 2—12" LP or 7—7" at
45rpm. $9.98. Designed, by purposeful
358
Educational Screen and Audiovisual Guide — July, I960'
iteimixture of all tenses, to enable
le student to converse naturally
■om the start. Course consists of
) lessons; includes hard cover text-
ook devoted to grammar, pronuncia-
on guide, 5000-word bilingual dic-
onary and everyday conversational
nd idiomatic phrases. Spanish,
rench, German, Italian.
isian for Children rec OTTEN-
[EIMER LP with guide $4.95. Uses
he current hear-repeat-speak ap-
roach. In Part 1 the utterance is
iven first in English, then in Rus-
ian; Part 2 gives dialogue for listen-
ig, only in Russian; Part 3 repeats
nis withr time for student repetition;
'art 4 provides Russian dialog dif-
sring from what preceded but using
le same vocabulary. Same series
vailable for French, Spanish, Ger-
lan, Italian, Hebrew. Elem-A
knish Instructo-Films (Series) 7mp
iLTS 12 to 21 min ea sd b&w Or $60
$105. Helpful drawings, lively
lusic and oral commentary. Each
ilm may be used as separate unit and
as its own printed guide. Titles: Pro-
lunciation and Accent; Gender and
lumber I and II; Ser y Estar, verbs,
dverbs; Pronombres Personales; Her-
os Regulares I and 11.
rnish Language Films and Guide-
ooiis (series) made under sponsor-
hip of the Pan American Union;
uide book has complete text by Prof.
;arlos Castillo, Univ. of Chicago; vo-
abulary; teacher and student guides,
'itles: El Cumpleanos de Pepita* 16-
ain col $150; Mexico y sus Contornos
Omin col $195; Vamos a Guatemala",
2min col $220, b&w $110; Vamos a
yOlumbia*, llmin col $120; Vamos al
•eru, Part I: El Peru*, lOmin $120;
•art II: Lima*, col lOmin $120; Costas
le Espana col lOmin $120; Vistas de
kndaluda col lOmin $120; La Casa y
i Tlerra de Loyala*, col 20min $220.
'itles marked with asterisk * are
vailable also in English language
'ersion. Guidebooks 39c to 69c. SH
: A
inish Film Reader (series) 3mp IFB
a lOmin col $120 b&w $60. Also avail-
ible one record (78 rpm) for each, for
oUowup vocabulary drill, @ $2.50;
et (3) $4.95. Castillos en Espana
ihows 6 castles, 3 monasteries; Cora-
ion de Castilla; and Madrid. Vocabu-
ary restricted to 2,000 most common
vords and idioms.
eak and Read French tapes CMUS
;ame as FOLKWAYS records. The
hrcc prices below are respectively
1.75 ips dual track. 7.5 ips dual track,
ind LP album. Titles: Basic and Inter-
nediate French $26.85. $38.85, $20.85.
Conversational French $17.90: $25.90:
513.90. Literature Readings in French
amo; French Children's Songs $8.95,
M2.95. $8.50; also available: Self-
taught Spanish $11.95, $15.45. $15.00.
Book included on all items. JH-A
oken and Written French tapes AV-
PUB 7.5 ips, 12 reels 7" for Book I—
535; 19 reels 7" for Book II— $50: indiv.
eels $3.50. The tapes fit the text-
aooks by Fernand Marty. Recorded
without pauses; emphasis throughout
on the spoken tongue: spelling rules
taught after the spoken forms have
been assimilated.
Una Familia de Petirrojos mp CORO-
NET llmin b&w $60. Beginning Span-
ish narration over film Mr. and Mrs.
Robin's Family.
LANGUAGE ARTS
Alphabet Conspiracy mp TELEPHONE
60min col loan. Original TV spectacu-
lar now available for school use. The
importance of language is dramatized
in a whimsical Alice in Wonderland
treatment. See feature article in
ESAVG Jan. 1959, and extensive
evaluation ESAVG June 1959. JH
SH A
Composition 4fs FS col. Titles: Organ-
izing an Outline; Writing an Opening
Paragraph; Writing Paragraphs; and
Editing and rewriting." This is the
sixth in a series, previous releases
from same source deal with words,
sentences, verbs, nouns, simple para-
graphs and news writing. JH SH
Crime et Chatiment mp BRANDON 108
min b&w r. Dostoevsky's "Crime and
Punishment" in French dialog, Eng-
lish superimposed titles. Spaak, Gabin,
Renoir. Mature.
The Emperor's New Clothes mp BRAN-
DON 12min col $135 r$10. b&w $55
r$5. Animated puppets in Anderson
fairy tale. Pri.
Forms of Poetry 2rec EAVI LP $11.90;
incl book explaining each of the
forms and giving text of the poems
used, and illustrations of metric feet.
The works of 18 poets are drawn on
to illustrate the presentation of 14
different forms of poetic expression.
SH C
Goals in Spelling 7fs WEBPUB col set
with manual $25 indiv $4.50. Titles:
Hearing Sounds in Words (42fr); Con-
sonant Sounds (46fr); Tricky Con-
sonant Sounds (44fr); Long Vowel
Sounds (40fr); Letters Which Work
Together (41fr); Studying Long Words
(44 fr). Int. JH
Keys to Reading 3mp and 3sfs. C-BEF
10-12 minutes each. Set of 3 films, 3
filmstrips and Teachers Manual $246.
Individual films $86. Importance and
techniques of effective reading. Titles:
Words; Phrases and Sentences;. JH-
C TT
Language 7fs WEBPUB 233fr total col
set with manual $25 indiv $4.50. Titles:
Using Sentences; Using Parts of
Speech; Using Language Correctly;
Using Punctuation; Using Capital
Letters; Using a Dictionary: The
Story of Writing. Grades 5-8.
Learning to Use the Dictionary 8fs
PACIFIC col set $48. Titles: The
Alphabet: Locating Words; Pronun-
ciation; Using the Pronunciation Key;
Syllables and Accent; Discovering the
Meaning of Words I & II; The Dic-
tionary Entry. Elem-A
For your next salesmeeting
use the new OraVlSUai
HIGH-LOW
All Purpose Portable Easel
Raise pad higher
as yoa write
• NO STOOPING or SQUATTING
OS you write lower on the pod.
• NO STRETCHING or STRAIN-
iN(^ for viewers in the bock rows.
Your paper pod or charts con be raised
or lowered smoothly and without ef-
fort— automatically locking into ploce
at any desired height. Its ingenious
construction is entirely foolproof in
operation. This all aluminum eosel
folds up small for convenient carrying
or storage.
There ore 27 other Orovlsuol easels to
choose from — one for every purpose.
Other exclusive Oravisual meeting
equipment includes:
Portable Aluminum Table Lecterns
Portable Aluminum Floor Lecterns
Deluxe Adjustable Lecterns
Folding Flannel Boards
It rite for free 42 page spiral bound
catalog.
Oravisual Company, Inc.
Box 11150, St. Petersburg -U Fla.
Please mail me a copy of your 42
page spiral bound catalog.
Company
Address
City & State
li fti c.\TioNAL Screen ano Audiovisual Guide — July, 1960
359
Listening Time rec WEBPUB 3 albums
ea 4 rec fi $5.95. I: Leonard the Lion
etc. II: The Seashell etc; III: The
Sleepy Farm, etc. Pri.
Modem Greek Heroic Oral Poetry rec
FOLKWAYS 12"LP $5.95. Cyprus,
Salonika, Epirus, Crete, and Pelopon-
nesus are represented. Notes. C
Pathways to Reading 5mp C-BEF. 10-
12 minutes each. Set of 5 films with
Teachers Manual $396. Individual
films $86. Designed to stimulate inter-
est and improve techniques in ele-
mentary student reading. Titles: Why
Read?; How To Read; Wliat Did You
Read?; Was It Worth Reading?; What
Is a Book? Elem JH
Phonetic Analysis — Consonants 4fs
PACIFIC col set $24. Titles: Begin-
ning Consonant Sounds; Beginning
and Ending Consonants; Consonant
Sounds and Blends; Consonant Dia-
graphs, Silent Consonants, Review.
El-A TT
Phonetic Analysis — Vowels 7fs PA-
CIFIC col set $42. Titles: Beginning
Vowel Sounds; Short Vowels; Long
Vowels and the Final "E"; Paired
Vowels; Vowels Influenced by the
"R"; "Y" as a Vowel; Other Vowel
Sounds. Elem-A TT
Phrase Reading 16mp. C-BEF ea 4-6min
at silent speed. Set $396. Introductory
sound film: It's in the Phrase; plus 15
practice films; 3 beginner level, 6
intermediate, 6 advanced; target
speeds increase from 100 to 536 words
per minute. Series includes 175p
manual; 154p student workbook. Elem-
C TT
Reading for Understanding 5fs PACIFIC
col set $30. Titles: Context Clues;
Main Ideas; Details — Note Taking and
Outlining; Details — Careful Reading,
Skimming, Re-reading. Using pictures;
Inferring Meanings. JH-A TT
Resumen del Humor Latino-Americano
rec/tape WILMAC 7" 7i4ips $8.95 12"
LP $5.95. Humor, graded for second
or third year SH or college.
Reading Program — Structural Analysis
llfs PACIFIC col set $66. Titles;
Plurals I & II; Inflectional Endings;
Compound Words; Prefixes; Roots;
Suffixes; Syllabication I to IV. Elem-
A TT
Reporting in Class mp MH Umin col
$130 b&w $65. Student profits by pro-
fessional advice of his newswriter
father on how to prepare a class re-
port. Int Jh
Say and Sing 4rec JERI 10" 78rpm ffi
$4.50 ea. Album I — the S and R
sounds; II— F and Z; III— TH and L;
IV — K and CH, in each case in the
form of a story. Designed for fun in
language and speech correction class-
es, choral speaking and singing; cre-
ative story telling. Pri. TT
Smile (series) rec JERI 2-record al-
bums 45rpm $6.25 featuring Mr.
Happy Clown and Mr. Sad Clown
for speech improvement through
story and song. Pri.
Spelling Goals 7fs WEBPUB 30fr or
more col set with manual $25 indiv
$4.50. Titles: Hearing Rhymes; 2-3 Be-
ginning Consonant Sounds; 4-5 Hear-
ing Vowel Sounds; 6-7 Consonant
Sounds and Letters. First grade spell-
ing readiness.
Talking Time 16fs WEBPUB col 2 sets
8 ea rtv $25. Indiv $4. Titles: My Talk-
ing Helpers; The P and B Sounds; T
and D Sounds; M, N and NG Sounds;
F and V Sounds; WH, W and H
Sounds; What We Have Learned;
Sounds We Hear on a Farm Set II:
The K&G Sounds; The TH Sound;
The SH Sound; the CH and J Sounds;
the S and Z Sounds; The R Sound;
The L Sound; What We Have Learned.
UNESCO Fables 4fs UNESCO 30-35fr
col ea $4.50. Titles: Three Fables tell-
ing how peoples live and work to-
gether. India folk stories of children
in that land; Iran; and Japan. Elem.
Using Books Efficiently 6fs PACIFIC
col set $36. Titles: Choosing Books;
Locating Facts in Books; Using Study
Helps in Books; Using the Card Cata-
log; Locating Books in the Library;
Evaluating Books. JH-A TT
Verbs: Principal Parts mp CORONET
llmin col $110 b&w $60. Animation
film visualizes the four tenses of
regular and irregular verbs as based
on the three principal parts. JH SH
TT
Verbs: Recognizing and Using Them
mp CORONET llmin col $110 b&w
$60. How to find the complete subject
and complete predicate of a sen-
tence; how to recognize the verb and
its three distinct functions. JH Int
SH TT
Your Language (series) 3mp MH b&w.
Titles: Something to Write About (7
min $50); A Book for You (17min
$103); Let's Discuss It (9min $60). Int
JH
LITERATURE, DRAMA
Alice in Wonderland rec COLREC 12"
LP. The Lewis Carroll classic set to
music. Jane Powell plays the title
role. Flip side: Many Moons and The
Eager Piano. Pri Elem
American Folk Heroes 8fs EBF av52fr
col set $48 ea $6. Miles Standish;
Johnny Appleseed; Sam Houston;
Wild Bill Hickock; Davy Crockett;
Mike Fink, Buffalo Bill; Kit Carson.
Int JH
The Ancient Mariner rec CAEDMON
12" LP. Tale of the killing of the bird
of good omen, and the punishment
and penance of the offender. Read by
Sir Ralph Richardson. Flip side: The
Poetry of Coleridge. JH SH
The Canterbury Tales 4rec SPOh
WORD 12" LP. Chaucer transl;
into modern English by Nevell C
hill. Produced for BBC Third I
gram. SH C A
From Leaves of Grass rec POETRY
LP. Five excerpts, plus six from S
of Myself. Read by David Allen.
C A
Improve Your Punctuation mp CO;
NET llmin col $110 b&w $60. t
school class works on trouble s;
on seeing the funny — and not so fu
— misinterpretation that can re
from misplaced comma, semico
etc. JH SH
In the Park mp BRANDON 14min b
$100 r $7.50. The art of pantom
demonstrated by Marcel Marceau ^
plays a number of characters. Dr;
and art students. Int SH
An Introduction to the Humanities V.
EBF ea 28min col sold only as se
12 $2,880; b&w prints available
educational TV only. I: Clifton Fj
man guides the first series, titles: '
Humanities — What They Are
What They Do; The Theatre — One
the Humanities; Our Town and <
Universe; Our Town and Oursel
II: Maynard Mack presents the
ond four: The Age of Elizabeth; W
Happens in Hamlet; The Poiso
Kingdom. The Readiness Is All.
Bernard M. W. Knox presents:
Age of Sophocles; The Character
Oedipus; Man and God; The Recov
of Oedipus. SH C A
The Luck of Roaring Camp rec FOI
WAYS 12" LP. A baby is born ii
California gold rush camp. Flip si
Outcasts of Poker Flat; banished
desirables marooned together
snowstorm rise quite nobly to
emergency. Both stories read
David Kurlan. SH C A
Many Moons rec COLREC 12"
James Thurber story of the princ
who asked for the moon. Elem
SH. Flip side: musical adaptation
Alice in Wonderland.
Mark Twain Tonight rec COLREC
LB $4.98; stereo $5.98. Hal Holbroc
one-man Broadway show, incluc
On Smoking, Journalism on Hoi
back. My Encounter with an Int
viewer. Flipside: Huck Battles
Conscience, How To Be Sever
JH-A.
Merchant of Venice rec EAVI 12"
Abridged version, read by Shak
pearean players Paul Sparer, Nat
Marchant. John Randolph. SH C
Merchant of Venice rec LEXINGT<
12" LP. Excerpts from Act I, Scei
1. 2, 3; Act III, Scenes 1. 2; Act
Scene 1. Narration is employed
give continuity and meaning to
sequence of isolated speeches. SH
A
360
Educvtional Screen xyo Audiovislal Guide — July, IS?
^ Pickwick's Christmas rec DECCA
_ ' LP. Four members of the Cor-
esponding Society spend Christmas
ith Mr. Wardle. Read by Charles
,aughton. Flip side: A. Christmas
arol, narrated by Ernest Chappell;
Scrooge" played by Eustace Wyatt.
H C A
ch Ado About Nothing 3rec SPOKEN
VORD 12" LP. Original text plus
riusic and sound effects. As played
IV the Gate Theatre Players of Dub-
in. SH C A
Man Is an Island rec DECCA 12"
,P. Readings from Pericles. Donne.
aine, Henry, Carnot. Webster,
3rown, Lincoln, and Zola — by Orson
Velles — underscores everyman's de-
jendence on his fellowmen. JH SH C
ter Pan rec COLREC 12" LP. Adven-
ures in the Never-never Land. Boris
•Carloff plays both Mr. Darling and
apt. Hook. Jean Arthur has the title
ole. Pri thru A.
e Poetry of Keats rec CAEDMON 12"
LP. Large repertoire of well selected
3oems as read by Sir Ralph Richard-
son. SH C A
le Poems of Robert Frost rec DECCA
12" LP. 23 poems read by the author.
3H C A
etry Filmstrips 30 short fs COPP-
CLARK col @ $3.95; 4 longer $5.99.
with pictorial backgrounds, or, op-
tional, pictures only. Titles range from
"One, Two, Buckle My Shoe" to "The
Village Blacksmith," graded K to JH.
le Poetry of Coleridge rec CAEDMON
12" LP. Four poems .including "Ku-
bla Khan," read by Sir Ralph Rich-
ardson. Flip side: The Ancient Marin-
er. SH C A
ichard III mp BRANDON 155 min. col
r. Laurence Olivier's international
award winning master production of
Shakespeare's classic story of the
wicked king. A cinematic and educa-
tional milestone. SH C A
Jbln Hood rec COLREC 12" LP. Dram-
atization of two of the outlaw's en-
counters with the Sheriff of Notting-
ham. Basil Rathbone in the title role.
Flip side: Treasure Island. Elem. JH
ootabaga Stories rec CAEDMON 12"
LP. Carl Sandburg reads seven of his
fiimous stories of the Rootabaga coun-
try. Pri — A
Jn Stage" (series) 13mp BRANDON
l.'jmin ea $85 r $6. Classic stories, star-
ring Monty Woolley and fine casts:
The Boor (Chekhov); The Canterville
Ghost (Wilde); The Cask of Amon-
tillado (Poe); Dr. Heidegger's Experi-
ment (Hawthorne); The Doctor In
Spite of Himself (Moliere); The Gold
Dragoon (Irving); The Happy Failure
I Melville); King Lear (Shakespeare);
Maid of Thilouse (Balzac); The Par-
doner's Tale (Chaucer); The Queen
of Spades (Pushkin); The Signalman
(Dickens); The Strange Bed ( Collins i.
SH C A
Taming of the Shrew 3rec SPOKEN
WORD 12" LP (3). Completely true
to the printed play, as presented by
Dublin's Gate Theatre Players. SH
C A
Through the Looking Glass rec CAED-
MON 12" LP. Joan Greenwood as
"Alice," and Sterling Holloway as nar-
rator. Int — A
Treasure Island rec COLREC 12" LP.
Long John Silver (Basil Rathbone)
meets up with Jim Hawkins and his
cronies in tale of mutiny, piracy and
buried treasurer. (El — A)
Understanding Poetry 6fs MH col set
$32.50. Figures of speech, sound effect,
rhythm, stanza and verse forms.
Similes, metaphors and metonymy;
metrical foot, iambus, trochee and
dactyl; stanza, octave, sonnet. Popular
Science production. SH C. Reviewed
ES AVG 9/59.
Yale Series of Recorded Poets 22rec
CARILLON 12" LP $5.98 plus 40<
postage; annual subscription (22
albums) $95. Each album includes a
record of poetry read by its author,
his photograph, a critique by an editor
chosen by the Yale University Depart-
ment of English, printed text of the
recording, biography and bibliogra-
phy. The first four: Allen Tate, Dud-
ley Fitts, Stanley Kunitz, Robert
Lowell. SH CA
Why is CECO the Audio
Visual Equipment Center?
Because Ceco spans the entire
complex field. We sell and service
every professional type equipment
on the market — cameras,
projectors, screens, slide projectors,
animation equipment, sound
recorders, timers, tripods, etc.
More important, we provide
solutions to problems, no matter
how intricate. We charge for
the products. We make no
charge for our experience. That's
why most AV experts come to CECO.
Proiecis 2" x 2" and 3%" x 4" slides
to a size ond brilliancy comparable to
finest theater projection. High intensity
carbon arc lamp enables large screen
projection, in difficult-to-dorken rooms.
Single Frame Eyemo
SSmm fiimstrip camera with
single frame advance mechaniim.
Reflex viewing ond specially
designed lens for slide film work.
CECO — tradtmork of
Conero Equrpment Company
Weinberg Watson Analyst Projector
Ideal for teochers, doctors, cooches, for
studying recorded data. Continuous vari-
able speed from 2 to 20fps. Single
frame advance. Flickerless projection.
SALES • SERVICE • RENTALS
(Tflm^Rfl €c^uipm€nT (o..inc.
Dept.Cea, 315 Weit 43[d St., New tork U, H. Y. • JUdion <'1420
Gentlemen: Please rush me FREE literature on
CECO Products for Audio-Visual use:
Nome
Firm
Address-
City
-Zone State-
Dl CATIONAL SCREEN AND AUDIOVISUAL GuiDE — ^JULY, 1960
361
MATHEMATICS
Adventures With Numbers 6fs WEB-
PUB col set $35.50 indiv $6.50. Titles:
Making Change; Two Figure Divisors;
Zero in Multiplication; Meaning of
Decimals; Dividing with Decimals;
Dividing Whole Numbers with Frac-
tions. Elem
Area and Volume 6sfs WEDBERG b&w
LP $30. Titles: Measuring the Squares;
Studies in Square Inches and Square
Feet; Problems in Area; Introduction
to Volume; Using the Cubic Inch;
Problems in Volume. Int JH
Discovering Solids (Series) 5mp DELTA
15-18min col ea $150 b&w $75, Titles:
I: Solids in the World Around Us; II:
Volume of Cubes, Prisms and Cylin-
ders; III: Volume of Pyramids, Cones
and Spheres; IV and V: Surface Areas
of Solids. JH SH
Easier AritlimeUc (series) 8rec WHIT
LP and charts, ea $5.95 set (8) $41.50.
Addition, subtraction, multiplication,
division, two records on each labeled
respectively "easier" and "harder"
facts.
Formulas in Mathematics mp IFB 10
min col $110. Use of formulas as prob-
lem-solving tools. How a pilot calcu-
lates the course of his ship is an ex-
ample. JH SH C
Introductory Statistics T-m/c program
for Film-T u t o r type teaching
machines. IMI
Language of Algebra mp IFB 16min col
$165. Basic idea visualized, of sub-
stituting symbols for reality and their
use in formulas. The symbols are
color-cued into their places in alge-
braic formulae. JH SH C
Locus transparencies VIKING 9 prob-
lems set $15. Original information in
black, dimensions green, final locus
in red. SH TT
The Mathematician and the River mp
ETS 20min col $210. Flood control on
the Mississippi as an example of
problems of applied science. JH SH
Measuring Areas: Squares, Rectangles
mp CORONET llmin col $110 b&w
$60. Graphic approach to understand-
ing of the square unit of measure,
showing how it is related to total
area of the plane figure, and practi-
cal uses of area measurement. Int
JH
Measuring Time and Things 6sfs WED-
BERG b&w LP $30. Titles: Reading
the Hour; The Ruler: Inch and Half-
inch; . . . Quarter-Inch; . . . Eighth-
inch; Time Stories; Reading the Min-
utes. Pri Int
New Horizons in Arithmetic 7fs WEB-
PUB col Titles: Numbers Through the
Ages; Our Number System; Under-
standing Number Bases; The Story of
Linear Measure; Number Addition;
The Story of Money; The Story of
Time. Grades 2-8.
Pythagorean Theorem 2mp CORONET
ea 5'/^min ea b&w $30 ea. Proof by
Area visualizes the principles of geo-
metric movement and transformation;
The Cosine Formula applies the
theorem to acute-angled triangles.
Produced by Zora Films, Yugoslavia.
SH JH C
Seeing the Use of Numbers lOfs EYE-
GATE col, manual, set (10) 25; indiv
$4. Third of a series of filmstrip sets
on number skills. Pri
Trigonometry overhead transparencies
BRADY 52 transparencies, 69 over-
lays in three coded colors for use on
overhead projectors. 7x7" mounts.
Color $240, b&w $195. 7V4x9t^" open-
ing, col $280. b&w $240. SH C
Understanding Numbers 3mp INDIANA
ea 30min sd b&w $100. Fractions,
demonstrated by wood block models;
rational, decimal and duodecimal frac-
tions compared. Fundamental Opera-
tions, addition and multiplication,
modular and rational arithmetic com-
pared. Short Cuts, via slide rule, log-
arithms, applications in chemistry
and other sciences. SH C.
MEDICAL &
ALLIED SCIENCE
Experimental Cancer Research mp
THORNE 13%min col $135 r$7. Shows
research program of Morrison award
winners Drs. Edward Crabb and
Margaret Kelsall, a study of cellular
changes during cancer formation in
hamsters, using histological methods.
SH C
Hands We Trust mp ACS 30min loan.
The education of a surgeon from his
admission to medical school through
postgraduate hospital training to final
certification as a specialist and accept-
ance as a Fellow of the American Col-
lege of Surgeons. SH C A
Handwashing — Aseptic Technique mp
loan CDCPHS 3%min col sale UWF.
Method of handwashing in hospital
or public health service. C A
Introduction to the Fluorescent Trep-
onal Antibody Test mp UWF 9min col
apply. Filmograph. C Lab personnel
TV
Medical Mission mp METHODIST 33
min col r$10. The work of Methodist
medical missionaries in Africa, Sara-
wak, India and Nepal. SH-A
The Membrane Filter mp CDCPHS
12min col loan. Advantages and dis-
advantages as compared with other
methods used for the examination of
water. Techniques, procedures, equip-
ment. C A
Monganga mp UNCHC 56min b&w loan.
Work of medical missionary. Dr. John
E. Ross, deep in the Belgian Congo.
Originally presented on TV "March
of Medicine." Narration by John Gun-
ther. SH C A
New Frontiers of the Brain mp MH
min b&w $135. New theories c
cussed as group of surgeons at Jol
Hopkins University Hospital perfo
radical operation. CBS-TV prod
tion ("Conquest" series). C A
No Margin for Error mp DYNAMIC
min b&w $65. r$5 from AMA AI
How a large number of accide
caused by human error in pati'
care can be reduced. C A
The Nurse — Epidemiologist sfs U^
95fr LP 14min. Nursing duties
services in an epidemic. SH C A
Recognition of Leprosy mp CDCPHS
min col apply. Clinical manifestatic
as studied at the leprosarium at C
ville. La. Taking and staining of si
scrapings to demonstrate the myc
bacterim; pathology of periphe
nerves; diagnostic procedures. Pr:
ticing physicians and medical s
dents. Not for sale. Available on shi
term loan.
VDRL Test for Syphillis mp UWF 23n
b&w apply. Filmograph. Lab tech:
cians, C
Waters of Affliction mp CMC 14n
col $100. Combatting bilharziasis
the Philippines; international tea:
work. SH C A
The World of Microbes mp PICTUI
30min col $300 r$30. Time lapse n
tion pictures taken (in Japan) unc
an electron microscope at 12,000 m;
nification records a 70-hour strugi
between tubercle bacilli and leu(
cytes. C SH
MENTAL HEALTH
AND PSYCHOLOGY
The Human Side mp CONTEMP'
RARY 24min b&w $125 r$5. Role
professional and volunteer workers
a State mental hospital, and in i
establishing patients when release
SH C A
There Was a Door mp CONTEMPt
RARY 30 min b&w $145 r$7.50. Ca
of the mentally retarded within t"
general community rather than
large and remote institutions. Occ>
pational center training. Produced
England. SH C A
MUSIC, General
Adventures in Rhythm rec FOLKWAY
10" LP $4.25. Ella Jenkins and h
rhythm workshop, descriptive te
with illustrations of drum rhythir
TT A
American Folk Songs for Children O
III FOLKWAYS 7" 45rpm. Impr
visation, participation, rhythm and a
tion songs, sung by Pete Seeger. I'
Pri.
362
Educational Screen and Audiovisual Guide — July, 19(»
garia, rec COLREC 12" LP. $4.98.
ol. 17 in the "World Library of Folk
^d Primitive Music" edited by Alan
omax. 33 tunes collected by A. L.
loyd, with detailed notes and bi-Iin-
jal text. C A
ative Rhythms rec JERI 10" 78rpm
50. Four selections: Reverie: Waltz
ime; March Time; Schottische-Fox
rot-Polka. Designed for children to
iterpret rhythm and to Improvise
leir own creative movement. Pri.
irpretation in Tones mp ASSOCIA-
lON 12min col loan. Amusing car-
ion treatment moves Mr. Treble
lef in a journey through time to
jview the evolution of musical in-
ruments. specifically the organ, to
s present electric model. JH-A
King and I rec DECCA 12" LP or
) 7" 45rpm. Musical version of
[argaret Landon's "Anna and the
ing of Siam," lead roles by Gertrude
awrence and Yul Brynner. JH-A
1 of Music mo NFBC 18min b&w
)0. Profile of Healey Willan — com-
oser. conductor, choirmaster, organist
nd teacher, major influence in Ca-
adian music. SH C A
sic for Young People (Series) 4inp
■^DIANA-NET The Voices of the
tring Quartette, 25min b&w $125.
he String Quartette and Its Music
Jmin b&w $125. The Classic Guitar
i b&w $100. Flute and Harp 23min
&w $100. SH C A
sigraph flannel bd and press-on
lotes OFLOC $9.50. 24x36" board
[olds to 18x24") complete with
(fmbols and notes for group visual-
:ation in music study. Board only
7.50.
Fair l^ady rec COLREC 12" LP.
haw's "Pygmalion" set to music,
ung by the orginial Broadway cast.
H C A
era and Ballet Stories 6sfs JAM LP
Dl set (6 1 strips $28.50, records $21.00.
idiv. strips $4.95; rec $3.95. Lohen-
rin; The Magic Flute; Aida; The
arber of Seville; The Mastersingers;
oppelia. Captioned. El-A.
er and the Wolf, Opus 67 rec COL-
EC 12" LP. The Philadelphia Or-
lestra, conducted by Eugene Or-
londy. Narration by Cyril Ritchard.
1
'ictorial History of American Music
i MUSICAMARA 2x2 100 slides set
50. George Frederick Handel fs 30fr
15. C A
ding Music (series) 3mp CORONET
a llmin col $110 b&w $60 ea. Titles:
inding the Melody; Finding the
hythm; Learning About Notes. Int.
phen Foster and His Songs mp COR-
)NET 16min col $165 b&w $90. The
omposer's life story shown as back-
round against which his songs were
reated. JH SH
Storysong Records EYEGATE 45rpm
set (6) $5.40 ea $1. Catchy tunes, sim-
ple lyrics: Pony Express; Abe Lin-
coln; Betsy Ross; Captain John Paul
Jones; Pocahontas; Declaration of In-
dependence; Robert Fulton; Trans-
continental Railroad; Col. Teddy
Roosevelt; Alexander Graham Bell;
George Washington; Paul Revere. Pri
El
MUSIC: Instrumental
The B-Flat Clarhiet mp McGOLD 8%
min col $90 b&w $45. Assembly and
proper care of the instrument demon-
strated by adult musician to young
student who had handled it careless-
ly. JH-A
Beethoven: Concerto in D Major Op 61
COLREC 12" LP $4.98 Stereo $5.98.
Isaac Stem, violin; Leonard Bernstein
conducting the New York Philhar-
monic.
Beethoven: The Nine Symphonies 7 rec
COLREC 12" LP set (7) $34.98 ea
$4.98 except Symphony 8 and 9 which
come on two records $9.98. Stereo $1
per disc higher. Bruno Walter and the
Columbia Symphony Orchestra.
Drums of Passion rec COLREC 12" LP
$3.98. African message drum rhythms
and folk songs, including tributes to
freedom and social change. Michael
Alatunji and his company. SH C
The Five-String Banjo mp FOLKWAYS
40min b&w $200; r$18.50. Instructional
film and manual demonstrates and
teaches basic strum, fifth string, ham-
mering and pulling, double thumbing,
3-finger picking, blues, jazz, adapta-
tion of guitar techniques. Slow motion
and normal speed.
Gershwin; Rhapsody in Blue and An
American in Paris 12" LP COLREC
$4.98 stereo $5.98. Leonard Bernstein
at the piano; N. Y. Philharmonic Or-
chestra.
Glenn Gould 2mp CONTEMPORARY
ea 30min b&w ea $130 ea r$7; sale
both $250. r^BC production shows
musician "Off the Record" at his
home north of Toronto, and "On the
Record" at work in metropolitan re-
cording studios. Selections from Bach,
Mozart and Webern are featured.
SH C A
Listen and Play the Piano 2rec CABOT
(2) 10" LP. Introduction to elemen-
tary note reading and the immediate
playing of several simple pieces. For
individual instruction at home, and
for discovering musical aptitude
Pupil must be able to read without
difficulty.
El JH
Music of Christmas rec COLREC 12" LP
$3.98; stereo $4.98. Percy Faith and his
Orchestra.
Shostakovitch; Symphony No. 5, Op. 47,
COLREC 12" LP $4.98 stereo $5.98.
N. Y. Philharmonic, Leonard Bern-
stein conducting.
Symphony Across the Land mp UWF
50min b&w $160.89. USIA film mar-
shals the musical riches of our coun-
try, contributed by people from many
lands. Local symphony orchestras are
heard, in Atlanta. Knoxville, Denver
and Oklahoma City, and a high-school
symphony orchestra in Wichita. JH
SH A
Trumpet, Horn, and Trombone mp
CORONET llmin col $110 b&w $60.
Demonstrated separately and as a trio.
How notes are produced by lips,
valves, slide. JH SH
The KEYSTONE Standard Overhead Projector
is available for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projection of Transparencies, Standard
(3!4" X 4") Lantern Slides, Polaroid Slides, and Hand-
made Lantern Slides or, with appropriate accessories
Tachistoslides (4" x 7"), 2" or 214" Slides, Strip Film,
and Microscopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number-
Combinations and Fraaion-Combinations tachistoscopi-
cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
Write tor lurther Intormation or a Demonstration by our Local Representative.
KEYSTONE VIEW CO., MeadvUle, Pa. Since 1892, Produceri of Smperior Visual Aids.
ucATioNAL Screen and Audiovisual Guide — July, 1960
363
The WUtwyck School Steel Band rec
FOLKWAYS 12"LP $5.95. A dozen
lively tunes directed by Kim Loy
Wong. Elem TT
MUSIC, Vocal
Children's Songs rec EPIC 12" LP $4.98
Vienna Choir Boys, with Helmut
Froschauer conducting the Vienna
Symphony Orchestra; sing 20 lovely
German childhood favorites. K-A.
PHYSICAL ED: SPORTS
America's Cup Races 1958 mp AS-
SOCIATION 27%min col loan. Try-
outs, then the finals between "Co-
lumbia" and the British challenger,
"Sceptre." A
Basketball for Boys 2mp BAILEY ea
llmin b&w ea $60. Titles: Basketball
Fundamentals; Basketball Teamplay.
JH SH
Posture Paul rec JERI 10" 78rpm $4
20p manual. Includes song ;
"Stretch an Inch" exercises. Pri.
Pride of the Braves mp MILBREW
min col loan. The Milwaukee 1
tional League baseball team, incl
ing world series and other cru(
games. JH SH A
Rhythm Time rec WEBPUB 3 rec 78r
album $5.95. Music for running, we
ing, dancing. Pri.
Fidelio mp BRANDON 90min b&w r.
Beethoven's only opera brought to
screen with stars of the Covent Gar-
den, Vienna, Berlin, and Munich
opera. Sung in German with English
subtitles.
Folk Music of Japan rec FOLKWAYS
12" LP $5.95. Recorded in Japan by
Edward Norbeck; 14 selections. SH
C A
Folk Songs for Young People rec FOLK-
WAYS 12"LP $5.95 with texts. Pete
Seeger and his guitar sings number
of popular and readily remembered
selections. JH-A
Folk Songs of America's History mp
CORONET 13%min col $137.50 b&w
$75. Costumed dramatizations provide
historical seting for important songs
from early colonial period to recent
westward expansion. Int JH SH
The Grail Singers rec FOLKWAYS 12"
LP $5.95. Folk songs from Poland,
Germany, China, Uganda, South
Africa. C A
Songs and Dances of the Ukraine rec
MONREC 3LP's ea $4.98. Also five
Russian Folk Songs, etc; one Byelorus-
sian; and three Soviet Army Chorus
and Band. Each album offers also
complete text in the original language
and English translation.
Songs of Nova Scotia mp CONTEMPO-
RARY llmin b&w $40 r$3. Helen
Creighton tapes Irish and French
work and folk songs. NFBC produc-
tion. JH-A
So We Will Sing (Vol ID Bred BFC
12" LP $10. Second album in series
featuring fine sacred music. Pr-A.
The Spirit of Christmas rec COLREC
12" LP $4.98; stereo $5.98. Hymns and
carols by the Mormon Tabernacle
Choir and organ.
FIIW 'PLAYING
I Wf 1 VOLLEYBALL
P.E. majors demonstrate skills, techniques
ond team strategy of new official 6-girl
team sport 1960 release llmin sound
Color $100 r$5 B&W $60 r$3.50
MARJORIE E. FISH
1723 Oak St., Orange Gardens,
Kissimmee, Fla.
Circle of Confidence mp ASSOCIATION
27Vimin col loan. Auto racing all over
the world and its contribution to
improved safety in tire building. Fire-
stone. JH-A
Free Sport Films mp MILBREW loan.
Titles: The Fighting Braves of '59
(28i,4min col); 1960 Pro Bowl Game
(28Hmin col); 1959 Miller High Life
Open (28M>min col); Hydroplanes Un-
limited (13y2min col); Sports Thrills
of 1959 (28%min coll; The 5,000th
Mile t28%min col); 1959 Green Bay
Packer Highlights (26V2min b&w);
1959 Pro Football Review (28min
b&w). A C SH
Fun and Fitness with Music rec JERI
24 10" 78rpm fi $4,50. A considerable
gamut of body movements ax-e stimul-
ated by music conducive to interpreta-
tion by children in spontaneous dance
and exercise. Pri.
Fun Playing Volleyball mp FISH llmin
col $100 r$5; b&w $70 r$3.50. Women
seniors, PE majors at Trenton State
College, demonstrate rules, skills, tac-
tics. JH-C
Girls, Let's Learn Softball mp UWF 22
min b&w $110. Teachers and students
encouraged to apply mimetic princi-
ples in learning and teaching the
game. TT JH SH
Honor Your Partner rec SQDANCE 16
albums 78 rpm av $3 per record, also
17 LP's f< $5.65. Coverage includes
square dancing, physical fitness exer-
cise, rhythmic music, marches, rope
skipping, social dance instruction.
Teachers' manuals, pri grades $1.90;
upper elem $2.25. Pri-A
Let's Dance mp CORONET 13%min col
$137.50 b&w $75. Posture, steps,
rhythm and etiquette are covered
in this film produced by Brigham
Young University's Department of
Recreation. JH SH A
A Mile High— A World Wide! mp GSA
20min col $120. The 1959 Senior Girl
Scout Roundup. SH A
1958 Miller Open mp MILBREW 29min
col loan. The professional golf tourn-
ament. SH-A
Olympic Village U.S.A. mp MODERN
15min col loan. Preparations for the
Winter Olympics at Squaw Valley,
California. Sponsored by Douglas Fir
Plywood Association. JH-A
Slalom Champs mp BRANDON lOi
b&w apply The 25th Jubilee ski rs
at St. Anton, in the Austrian Ty
World champion skiiers in action.
C A
Time to Relax rec JERI Two 10" 78i
$4.50 each. Four stories on each alb
induce restful response. Pri.
Trouble Shooting with Paul Harney
MILBREW 16min col loan. Instr
tion by a "pro." SH-A
Winter Olympic Playground 1960
MODERN 28mjn col loan. Preview
the Squaw Valley, California, gar
including action shots of some of
skiing stars who will compete. JI
PRIMARY GRADE
MATERIALS
Adventures of a Chipmunk Family
EBF llmin col $120; b&w $60. Gro
and activities of a chipmunk fan
from early spring to the beginr
of winter. Unusual views of an unc
ground den and tunnel. Pri El.
An Adventure With Andy mp MH 10
col $125, b&w $60. Day in the lif(
a baby orangutan in the New Y
zoo. Pri
Animal Story 3fs DOWLING 21fr
set $13.50 ea $5. Titles: The Li
Ducks; Winnie the Colt; The Pla;
Fish. Pri
The Big Bluff mp BRANDON 10
b&w $50 r$3.50. Animated silhou
cartoon fairytale in which a hui
is outwitted by his animal adversa
Pri Elem A
Carrot Nose mp BRANDON 7min
$90 r $5; b&w $40 r $3.50. An amu
mystery over who stole the ca
nose of the snow man the chile
built. Pri.
A Chairy Tale mp IFM lOmin b&v.
Cartoon story of a little white c
that refuses to be sat on until a
it has had a chance to sit on
would-be sitter. NFB production
Children's Stories of Famous Ameri'
6fs EBF av45fr col set $36 ea $6. (
tain John Smith; Ethan Allen; Will
Penn; Peter Stuyvesant; Paul Rev
John Paul Jones. Pri El
364
Educational Screen and Audiovislal Guide — July, 1
dren's Story Book 7fs WESTON col
$6.50. Titles: Curious George Rides
Bike; The Five Chinese Brothers;
nny's Birthday Book; Johnny
■ow's Garden; Magic Michael; Pan-
o; White Snow Bright Snow. Pri
tecords, carrying 4 stories each
.95).
dren's Story Films 4mp STERLED
min col $48.50. Titles; The Magic
jather by which unselfish wishes
me true; Scruffy the kitten who ran
vay from home; The Challenge to
r. Lion who bullied everyone in
e forest; The Gold Tooth and Mr.
Bar's toothache. Pri El
Eager Piano rec COLREC 12" LP
le biography of a piano from its pur-
lase as a practice piano for a little
)y through many adventures until
i final service for first owner's son
practice on. K-pri ■
ter Stories 2sfs SVE col LP $9 fs
ily $6. Titles: Mary's Easter Lambs
id Mrs. Hen's Easter Surprise. Pri
»er Games No. 1 mp FOLKWAYS
Imin b&w $65; r$5. Instructional
Im of ways to teach and play nu-
erous finger games popular with
]Jna)l children. Pri A TT
■■a
nnel Board Games OFLOC. $2. Titles
iclude: ABC Flannel Board; Four
i-Heel Dolls; and Flannel Board
lay. Also Mr. and Mrs. Flannel Face
.Assorted Alphabet Font 202 letters
L-%") and 1-10 numbers, trees,
limals, geometric figures $1.95.
old and the Purple Crayon mp
RANDON 9min col $165 r$12.50.
hild's crayon draws him into a magi-
il garden where he has a host of
Iventures. Animated cartoon, by the
eator of "Barnaby." Pri.
iday Rhythms rec WEBPUB 3rec 78
3m album $5.95. Simple rhythm
lusic to tie in with holiday themes,
ri.
V Far mp INDIANA lOmin col $100
&w $50. Time and space are related
y means of children's experiences on
400 mile trip by air and an 80 mile
infcmily auto trip. Number concepts
ii)j nd manipulation are integrated with
ai lap reading and busy-work games en
3ute. Pri Elem
nble Jingle Flip-It educ game
RIPLA set (3) $3.75. Plastic bound,
nameled hardboard handles, for self-
Id istruction. Teach 124 pre-primer
'ords. Pri TT
rochan, the Little Bear mp EBF 11
c! lin b&w $60. Japanese folk tale about
disobedient baby bear, who doesn't
ke to work and who gets into all
arts of troubles, from which his
)ving parents rescue him. Pri.
( trning About People "Shortstrips"
;bf set of 12fs (ea 14fr long) col
19.90. The strip is mounted parallel
3 an explanatory-quiz card in a
transparent envelope for individual
hand viewing, but may be removed
for group projection. Content: pri-
mary grade social studies.
Life and Times of a Red Balloon mp
DISRAELI llmin col $120. A toy bal-
loon escapes from a child and floats
over a pond, to the ocean shore,
eluding a number of children who try
to catch it. Pri
The Lion and the Mouse mp CORONET
llmin col $110 b&w $60. Aesop's fable
in cartoon treatment shows that size
alone does not determine how help-
ful a person can be. In this version
the mouse extracts a bit of foreign
matter that got into the lion's eye. Pri
The Little Tractor Who Traveled to
Israel sfs JFCLA 35fr and 10" LP col
$9, Based on Evelyn Levow Greenberg
story. The tractor from the U.S. takes
an active part in building a new
kibbutz. Lively Israeli tunes. K-Pri.
Mnemonic Phonics educ game PRIPLAY
set for two players $1.95. Games and
puzzles for self-instruction in 16 initial
consonants. 36 phonograms and 196
primary words. Varnished b r i s t o 1
paper and matte board. Pri TT
Moving Day — Timmy's New Neighbors
mp CORONET llmin col $110 b&w
$60. Timmy's family moves to a new
iiome and makes friends among its
new neighbors. Moving day is pre-
sented to the child as a not unusual or
catastrophic family activity. Pri.
Night in a Pet Shop mp CONTEMPOR-
ARY 14min b&w $105 r$10.50. Baby
orang-outang learns how to open his
cage and causes pandemonium after
the shop is closed, but is glad to get
back to the safety of his cage. Pri-A
Phonics Flip-Its educ game PRIPLA set
(4 1 $5. Self-instruction device for
teaching initial consonants, rhyming
endings, phonograms, 124 primary
words in 18pt and 42pt type. Pri. TT
Pinocchio rec DISREC 12" LP. Carlo
Collodi's classic tale of the puppet that
came to life in a musical adaptation.
Pri ■
Prove It With a Magnifying Glass mp
FA lOmin col $110 b&w $60. To intro-
duce a young child to the scientific
method as it applies to his own life he
is given a magnifying glass with ex-
cellent result. Pri.
Rhythm Records for Children 21rec
WHIT 78rpm ea $2.25. Animals, boats,
trains, Indians. Christmas, Hallowe'en
etc. primarily K through 3rd but sev-
eral up through 8th. Action songs,
games, plays, rhythm band.
The Secret Way mp BRANDON 6min
col $90 r$5 b&w $40 r$3.50. Animated
puppet tale of boy who got over his
desire to trap songbirds when he him-
self got in a trap and was released
with the help of the birds. Pri.
Social Rhymes for the Very Young 9fs
EYEGATE col set with manual $25
indiv $4. Simple vocabulary, rhymed,
on experience level of primary grad-
ers.
Songs from Singing Fun rec WEBPUB
4 rec 78rpm album $5.95. Intended for
singing, swaying, clapping, acting. Pri.
The Steadfast Tin Soldier mp BRAN-
DON 14min col $160 r $9. Hans Chris-
tian Anderson fairy tale done by mov-
ing dolls. Pri-Elem.
Story Cartoons 6mp FLEETWOOD 1
reel col $75 b&w $35; IVz reel col
$112.50, b&w $52.50; 2 reel col $150,
b&w $70. Ugly Duckling (2 reel) the
Hans Christian Anderson tale; The
Four Friends (IVz reel) who went to
sea; Scuffy, the little kitten who ran
away (1 reel); Spunky, the Snow Man,
visits Santa Claus (1 reel); Rufus and
the Rabbit (2 reels); Lost in the
Woods, Bill Badger (2 reels). Pri.
The Story of Cinderella mp FA lOmin
col $90 b&w $45. As drawn and told
by children in a 5th grade school in
Toronto. Pri
Toccata for Toy Trains mp BRANDON
lOmin col $155 r $10. Train trip re-
created by setting in motion a large
collection of beautiful old toys. Pri El
FILMSTRIPS
for
CHRISTIAN
EDUCATION
from Sons and Hcirs
Created by Christian Educators
SOME RECENT TITLES
SONS AND HEIRS
Jr. High through Adult
SHARING OUR BELIEFS and
NANCY HAS A
CATHOLIC FRIEND
Primary through Junior
PLAYING IT SQUARE
IN THE FAMILY
Primary through Adult
35mm • full color * scripts • $5.50
Write for complete list
CHRISTIAN EDUCATION
PRESS Philadelphia, Pa.
1 ucATioNAL Screen and Audiovisual Guide — July, 1960
363
What's So Important About a Wheel?
mp JOURNAL lOmin col $100 b&w
$50. Science readiness film for pri-
mary and intermediate grades —
principles of the wheel and its many
applications in our everyday life. Pri
Elem
Which Way mp INDIANA lOmin col
$100 b&w $50. Cardinal directions are
learned in terms of playground and
home, then transfered to sympolic
representation on maps, signs, gloobes,
compass, etc. Pri.
Winnie the Witch fs SVE 36fr si cap-
tioned col $6. Halloween tale of witch
who couldn't scare anybody. Pri Elem
RELIGION: ETHICS
Africa Is Waiting For Christ and His
Church sfs METHODIST 98fr LP 20
min col $11 r$2.50. African clergyman
tells of Methodist missions in his land.
JH-A
Alaslia, a World to be Won mp METHO-
DIST 27min col r$8 b&w r$6. Physical,
economic and moral problems facing
church in largest state. Methodist
Church activity in child care, educa-
tion, health and social reform. A SH
Ail Day Long sfs METHODIST LP col
$10. Missionary teacher in Bolivia tells
of the effect of Christian-sponsored
education. JH-A
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THE EDUCATOR'S FRIEND
Here's a professional projector for
your educational and enterloin-
menf films. Precision built with
rugged construction throughout.
Weighs only 271/2 lbs.
Complete $349.50
ES
Write for Free Catalog
theHARWALDco.:
I I24S Chicago Av>., Evonslon, III. • Ph: DA 8-7070
■'. . . And on Earth Peace" fs BROAD-
MAN 30fr col script, guide, $5. Nativ-
ity story told through visualization of
King James text. JH-A
And Ye Also Are Witnesses sfs CON-
CORDIA 8min col 10" LP $10. Re-
sponsibility of teen agers for personal
evangelism among schoolmates and
friends. JH SH
The Apostles Creed 6fs CHURCH-
CRAFT Titles: Creation (First Arti-
cle) 50fr col $10; Redemption (Sec-
ond Article) b&w 79fr 2fs $6; Sancti-
fication (Third Article) b&w llOfr
3fs $9. Set $25.
Around the World Easter Party fs SVE
40fr col $2.50. A party at school gives
children a chance to show customs
and costumes of many lands. Pri-A
Babylonian Biblical Chants rec FOLK-
WAYS 12"LP $5.95. Victory songs of
Israel sung by Ezekiel H. Albeg. Texts
in Hebrew and English.
Baptism and the New Creation 2sfs
CATECHETICAL 165fr col set $27.50.
Part I: historical development; Part
2: liturgical development. Early icono-
graph. By zantine mosaics, medieval
illuminations visualize Catholic doc-
trine. SH A
Barbara's Happy Christmas sfs SVE 40fr
LP col $8.50. Kindly family takes in
seven-year-old from Children's Home.
A Better World Begins With Me mp
METHODIST SOmin col $150 r$6; b&w
$80 r $4. Teenage son of a nominally
churched family gets into trouble with
the police and brings whole family to
realization of personal and group re-
sponsibility and shared faith. JHOA
The Bible Speaks on Segregation tape
FELREC 60min 3%ips $3.50 r$1.50. Dr.
Lowell Hazzard exposes racist claims
of biblical justification. Other pre-re-
corded tapes in this series include:
Theory and Practice of Non-Violence
and Theory and History of Non-Vio-
lence (Richard B. Gregg) . SH C A
Bible Story (Series) 20sfs MOODY col.
Packed 4 strips and 10" LP record,
per set, @ $22.50. Indiv fs @ $6 with
narration book rec @ $4 ea (carries
4 stories). Set I: Noah and the Ark;
Naaman the Leper; the Fiery Furnace;
David and Saul. 11: Daniel in the
Lions' Den; Jonah and the Big Fish;
The Red Sea; Samson. IH: EUjah and
the Prophets of Baal; The Walls of
Jericho; The Baby Moses; Gideon.
IV: Ahab, the Pouting King; Elisha
and the Syrian Army; Call of Samuel;
Wisdom of Solomon; V: Belshazzar's
Feast; Joseph in Egypt; the Serpent
of Brass; the Ten Commandments. El
JH
The Birth of Christ rec EPIC 12" LP
$4.98; stereo $5.98. Christmas album by
the Netherlands Chamber Choir, con-
ducted by Felix de Nobel.
Blessed Are the Peacemakers mp FEL-
REC 17, om b&w $35 r$2.50. Dr. Mar-
i:
tin NiemoUer maintains East-W *
peaceful coexistence has becomi
necessity. SH C A
The Book of Acts 16sfs BROADMAN
10" LP for each 2 fs. Four ser
each of 4 fs and 2 rec <?; $22.50, Inc
fs. fi $5. with rec ft $7.; 2 mam
included for each fs. Titles: Christ
Service Series i4fs.); Personal V
ness Series (4t How To Be Sa
Series ( 4 1 ; Triumphant Faith Sei
(4i.
II
Building a Better Sunday School
MOODY col Set of 4 fs, 2 rec 10"
manual and sample lesson outline
Single fs $6, rec $2.95, manual
Titles: Organization; Developing
Worker; Planning the Program;
pansion. TT A
The Catholic Way 24sfs EYEGATE
LP. Per title (Sfs and rec) $19.
(24 fs and 8 rec) $130. Single recc
ea $4; filmstrips less rec (3 and
manual) $15. Titles: Little St. Ten
The Right Answer; A Story of
Boy Jesus; The Story of God's Go
ness; . . . God's Love; . . . God's Met
The Best Present for God; God W
us. pri.
Channels of Power mp UPRESB 28i
col r$12. National missions emph:
in presenting transformation
Smoky Mountain region into mod
industrial area through the advent
electric power. Visit to Knoxville C
lege. JH SH C A
A Child's Prayer rec JERI 10" 78r
$4,50. Suggests and illustrates efi
tive ways of body movement for
dividual interpretation. Pri.
Christian Adventures in Central Am
ica sfs METHODIST LP col $11 r$2
Methodist youth writes home to
MYF group about missionary wi
in Panama and Costa Rica. SH
Christian Frontiers in Alaska
METHODIST LP or 78rpm col
r$2.50. Mission work by churches
Juno, Seward and Ketchikan;
mobile mission on Kenai Peninsi
hospital and social center in Noi
A SH
Christian Living (series) 4fs CHURC
CRAFT 24-29fr col set (4) $20 ea
guide. Titles: My Gift; Christ
Homes; Giving Thanks Always; 1
Lord's Day.
Christian Roots in Southeast Asia
METHODIST LP col $11 r$2
Schools, community projects
refugee camps in Malaya, Bun
Hong Kong. SH A
Christian Stewardship (series)
CHURCHCRAFT 39-44fr b&w set
$12 ea $3.50. Titles: Why Do V/e Li
Guide for Living; Guide for Servi
Guide for Giving. JH-A
Christmas for All Ages (series) 5sfs C
THEDRAL col LP 15min. Series
$48.15; indiv fs $6.50-$10, rec ea $2.
$3. Titles: Christmastide; The Chr
mas Story; Holy Night; Littlest Car
Knelt; Christopher Mouse.
366
e Christmas Riddle sfs FAMILY 35fr
12" LP 8min col $10. Eight-year-old
juzzles over Sunday School riddle
is to what is the greatest gift of all
ind finds the answer — love. Pri Int
e City Cliurcli sfs METHODIST LP
:ol $11 r$2.50. Problems of a church
n a changing community. A SH
91 ngo Christian Centers sfs METHO-
si DIST 79fr LP col $10 r$2.50. General
md women's work in rural and urban
;enters have exciting, significant im-
pact on lives of people in time of
»reat change. JH-A
ngo Close-up sfs ABS 57fr LP 12min
ol. $4; without record $3. Congo peo-
ple, speaking over 200 separate lan-
guages and dialects, emerge into the
;trange new world of literacy. City
md village life, new churches, literacy
vork. Scripture translators. SH-A
ngo Handclasp sfs ABS 57fr col LP
" I2min. Handling cost (user keeps) $1;
„ vith record $1.50. Boy in Belgian
, il^ongo tells about his family, his mis-
;ion school, his Bible study, and why
t is important to bring more New
Testaments into the Congo. Pri-A
ngo Journey mp METHODIST 30min
ol r$10 b&w r$6. Methodist missions
n the Belgian Congo, rural and
jrban. JH-A
e Dead Sea Scrolls and our Scrip-
tures fs UCHC 82fr col $5. Discovery,
recovery, preservation and interpre-
tation of revered manuscripts and
;heir meaning to Biblical scholarship.
3H-A.
a votional Worship Service sfs CATHE-
E 3RAL 40fr LP col $9 (fs $6: rec $3).
omplete audiovisual service to be
tsed as unit or to supplement regular
sei-vice. Record banded for easy in-
:erspersal of hymns, prayers, talks.
Flip: Hymns by the Wittenberg Choir.
ck's Discovery fs METHODIST
(script) b&w $3. Base for discussion
n youth group on how to meet and
■fielp the newcomer. SH
gging Deep sfs UNCHC 64fr col LP
10 r$2.50. Rural community youth
;■. jroject discloses need to dig deeper
nto the meaning and mission of the
hurch. JH SH
maid Duck in Sunday School (series)
?f.s is col CATHEDRAL. Tales of
immy Cricket fables featuring Disney
haracters are used as basis for Bible
iolutions in Sunday School. Pri Jun
r
le Dump That Got Its Face Lifted fs
METHODIST 88 fr script col $5.
;i:hristian work campers create a
kindergarten and playground out of
bomb crater, an empty lot and an
C 3ld refugee barracks. Austria. El-A
ster in Jerusalem sfs FAMILY col
- LP $10. Color photos by Rev. Donald
" R. Lantz. El-A
From "Stewart the Steward," produced
l>y (lathedral Filiiistrips.
Easter Series 5sfs CATHEDRAL col LP
Series (5) $40. Indiv fs @ $6.50; rec @
$3.50. Titles: The Last Supper; Geth-
semane; Arrest and Trial; Judgment
and Crucifixion; The Resurrection.
JH-A
Elena of the Philippines fs FRIEND-
SHIP 60fr col $5. Little girl gets to
like vacation school. Pri.
Fable for Friendship mp CONTEMPOR-
ARY llmin col $100 r$5. The UNESCO
message: only after our own walls of
prejudice are torn down can we hope
to live in peace, as human beings.
Humorous, modern art cartoon pres-
entation, produced in Prague for
UNESCO. SH C A
Face to the Future fs UChC 58fr col
reading script $6; r $1.50. Demoralizing
effect of contract labor system In
South African mines on native culture
and family life; appraisal of the
Christian church's efforts to help the
victims. SH-A
Facts of Faith mp MOODY 37min col
r$15. Science experiments demon-
strate the relativity of much scienti-
fic "fact" and the importance of faith.
SH A
The Family Altar mp CONCORDIA
30min b&w r $9. A father living
temporarily with neighbors during the
illness of his daughter, is impressed
with the effectiveness of family wor-
ship and institutes it home. SH A
Favorite Passages From the New Testa-
ment 2rec LIBRAPHONE 2-12" 16
rpm records $9.50. Alexander Scourby
reads from the King James version.
Others in this series include A Man
Called Peter; Power of Positive
Thinking; and many other current
and classic titles, all on 16rpm long
play records.
Footsteps of Jesus fs & si CHURCH-
CRAFT col 49fr $9.50 or 38 slides
$13.50. Maps illustrate Bible stories
covering complete Life of Christ.
Slide set carries title: Pathways of
Jesus.
Footsteps of Livingstone mp ABS 28min
col r $4. Excerpts from the famed ex-
plorer's diary highlight this picture of
today's pattern of change and promise
in the Congo. Pagan dances and
rituals; translation of the Scriptures
and distribution by van, colporteur
and Flying Doctor. Growth of literacy.
JH-A
Footsteps of Paul fs & si CHURCH-
CRAFT col 44fr $8.50; 34 slides $12.
Life of Paul traced in series of maps,
each basis for complete Bible story.
Slide set title: Pathways of Paul.
Getting Ready for the Countdown sfs
METHODIST 64fr LP $10. Rocketry
and satellite concepts serve as sim-
iles for Methodist youth group pro-
grams. JH
Giving Thanks Always mp CONCORDIA
30min b&w r$9. Distracted by non-
delivery of their Tlianksgiving turkey,
a family is brought back to the true
significance of the day by a timely
message from their pastor. El-A
The Glad Church . . . The Sad Church
sfs CONCORDIA b&w 10" LP. Car-
toon illustration pokes fun at some,
faults, serious criticism at others. Con-
trasts the church where all work in
harmony with another less favored. A.
Glory in the Highest fs CONCORDIA col
$5 with worship service program of
hymns, carols, recitations and read-
ings, for use with this filmstrip that
tell the story of the Birth of Christ.
P-A
Great Stories from the New Testament
8fs EBF col script set $48 ea fs $6.
Nativity; Jesus Prepares for His
Work; Teaching Ministry; Healing
Ministry; Triumphal Entry and Last
Supper; Trial; Crucifixion; Resurrec-
tion. Fibocolor of Holland production.
Int JH A
Great Stories from the Old Testament
Sfs EBF col script set $48 ea $6.
Titles: Creation; Noah; Abraham and
Joseph; Moses in Egypt; Moses in the
Wilderness; Samuel and Saul; David
and Solomon; The Prophets. Fibocol-
or of Holland production. Int JH A
He Is Risen sfs CONCORDIA col LP $8;
fs only, $5. The Easter Story, from
Crucifixion to the Appearance of
Mary. Record carries opening and
closing hymns. Elem-A
Heroes for God 6sfs CATHEDRAL col
LP set (6fs, 3rec) $33.75; indiv rec
$5, rec $2.50. Titles: Patrick; Margaret
of Scotland; Christopher; Martin of
Tours; Nicholas; Francis of Assisi.
How We Got Our Christmas Customs sfs
SVE 40fr LP col $10. Primarily for
elementary classroom use, and for
church Christmas programs.
Hymnstrips for Church Banquets 2fs
CHURCHCRAFT b&w ea $2. Fathers'
and Sons' Banquet Songs (30fr — 13
songs); Mothers' and Daughters'
Banquet Songs (23fr — 14 songs).
In Joseph's Garden sfs CONCORDIA col
LP $8; fs only, $5. Story of the first
Easter. Record has devotional content
on one side, narration for children on
the other. Pri-A
iicATioiNAL Screen and Audiovisual Guide— Julv, 1960
367
In the Shadow of the Vatican mp a
CONSERVATIVE 25min ccl $250 r
offering, min $10. Seamy life in
Naples; mission work under opposi-
tion; Bible Center; Servicemen's
Center; training classes. JH-A
In Times Like These mp GOSFILM 65-
min b&w r$25. Christian layman, very
preoccupied with worldly affairs, is
brought to better realization of his
duties by his missionary brother. A
SH
Israel — Land Reborn mp ACPC 29min
col loan Agrarian and industrial de-
velopment. Immigration. The Holy
Places sacred to three faiths. Religious
and cultural freedom and equality. SH
C A
I'll Sing. Not Cry mp UNCHC 28min col
r$12. Emotional expression among the
Umbundu people of Angola, West Af-
rica, is in song, not tears. No white
man appears in this film showing
pagan life gradually yielding to Chris-
tain missionary influence. Script by
Monroe Scott, author of "African
Manhunt." SH A
I Was Made a minister sfs METHODIST
50fr LP col $10. Korean layman
studies at Taejong Training School.
SH A
The Jewish Calendar fs JFCLA 34fr col
$7.50. Pictorial presentation of princi-
pal holidays emphasizes the import-
ance of their observance. Int-SH
Jiminy Cricket, Tales of 12sfs CATHE-
DRAL col LP set (6fs. 3rec) $41.85;
indiv fs and manual $6.25; rec $3.
Beloved Walt Disney characters in
church series that examines human
i-elationships in the light of the Gos-
pel. Titles: The Tortoise and the Hare;
Brave Little Tailor; Little Hiawatha;
The Ugly Duckling; Pluto's Fledging;
A Ducky Decision. The Wise Little
Hen; In Dutch; Grasshopper and the
Ants; Donald's Apple Orchard; The
Golden Touch; The Country Cousin.
Joao's Life at School sfs UNCHC 15min
col 75 fr LP $3; r$2.50. Student at
Currie Inistitute, in Angola, West Af-
rica, learns carpentry, plays soccer
and grows under missionary influ-
ence. SH
Journey to Understanding mp IVFORD
27min col loan. A businessman, turned
Bible sales agent, becomes discourag-
ed over seeming lack of "success,"
until he learns that conventional sales
graphs do not apply. SH A
Know Your Child Ssfs MOODY col Set
of 8 fs, 4 rec 10" LP, manual & sample
A New Concept in Language Training-
TUTORETTE
r'i'
TUTORETTE, a complete, closed circuit
language lab. for individual or group
instruction, is a compact, light weight,
practical and economical language
training unit. TUTORETTE adds amaz-
ing LSP (Live Sound Playback) to all
standard language records.
ronics
Box 505, North
LSP
llVf SOUND PiAYBACK lets' students hear their
own voices repeating the recorded
material through the individual LSP
microphone-earphone system. TUTOR-
ETTE is a 12 watt, true high fidelity, 4
speed record player and PA system.
Ask your dealer about TUTORETTE.
All ATC products are
transformer powered
for complete safety.
Hollywood 6, California
lesson outline $48.50. Single fs @ $6,
rec $4, manual $1. The mental, physi-
cal and spiritual growth and differ-
ences of various age groups. Titles:
Sources of Truth; Dynamics of
Growth; Stages of Growth, Early-
Later; Similarities in Growth; Differ-
ences in Growth; Freedom and Disci-
pline in Growth; The Challenge. A TT
The Kojimas of Japan fs METHODIST
col $5 with reading script. Japanese
Christians at home, school, church.
JH-A
Korean Victory mp METHODIST 28min
col r$8 b&w r$4.50. Missionary prog-
ress in face of many obstacle-. Evan-
gelistic work, new congregations an "
amputee program are emphasized. .
SH
Land of Jesus' Later Ministry sfs FAJ.T
ILY col LP $10. Recent color phot
graphs taken by the Rev. Don;:
Lantz in ancient Judea. El-A
Latin America Is Big sfs METHODISI
78-rpm b&w r$2. General survey; chal-
lenge to missions. SH-A
Let's Sing (series) 4rec BROADMAN
rpm 10" ea $1.25. To help 5-8-ye
olds learn about God as they enj
themselves with music. Titles: Le'
Sing About Creation; . . . Easter
Christmas; . . . Seasons. Pri
'1
See us of the NAVA Show, Booth 160-161
Life of Christ in Slides CHURCH-
CRAFT col 334 slides $112; 25 sets
14 ea ® $5. Color photographs of liv-
ing characters in Bible settings.
Life of Jesus 2sfs CATECHETICAL col
12" LP set $14.75; fs only, $10. Titles:
The Announcment of His Coming.
(Christmas album). Pri-A
Life of Moses 4fs CHURCHCRAFT col
set $20 ea $5. Titles: Moses— Early
Years; His Call and Nine Plagues; The
Exodus; Sinai to Nebo. Also available
in slides.
Life of St. Paul Maps 5fs CATHEDRAL
b&w set $12.50 ea $3. Separate strips
on early life, three journeys, and to
Rome. Text on each frame.
Literacy Unlocking the Bible fs LITER-
ACY col $5 r$2.50. New (1959) version.
The way to make a literacy and
Christian literature program success-
ful. SH A
The Littlest Angel rec DECCA 12" LP
or (2 1 7" 45rpm or (2) 10" 78rpm.
Fine Christmas story with religious
overtones; a child's selfless gift to an-
other child; narrated by Loretta
Young. Pri Int ■
The Living Christ (series) 12mp CA-
THEDRAL 30min ea col r$13 b&w $9
subject to certain seasonal premium
rates. Titles: 1, Holy Night; 2, Escape
to Egypt; 3, Boyhood and Baptism;
4, Men of the Wilderness; 5, Challenge
of Faith; 6, Discipleship; 7, Return
to Nazareth; 8, Conflict 9, Fate of
John the Baptist; 10, Retreat and
Decision; 11, Triumpli and Defeat;
12, Crucifixion and Resurrection.
368
Educational Screen and Audiovisual Guide — July, 1960
he Living Stone mp CONTEMPO-
RARY 33min col $260 r$10. Fetish wor-
ship among the Baffin Island Eskimo.
NFBC production. SH C A
he Living Tree sfs WORLDWIDE 49fr
LP 14min col $10. Vin Century
missionary's encounter with pagan
high priest leads to celebration of
a Christian Christmas around the first
Christmas tree. One side of record is
for general use. the other especially
for children. K-A
'he Lord's Prayer rec COLREC 12" LP
$4.98; stereo $5.98. Mormon Tabernacle
Choir and the Philadelphia Orchestra.
.ullaby of Christmas rec DECCA 12"
LP. A mistreated mute child miracu-
lously gains the power of speech and
song, providing a "happy ending" tale,
primarily for older audiences. Nar-
rated by Gregory Peck. Flip side: The
Littlest Angel. ■
lake All Things New mp METHODIST
27min b&w r $6. The role of the com-
missioned deaconess of the Methodist
Church helping to meet the needs of
the people in hospital, family relations
and church work. SH C
lartin Luther sfs CONCORDIA 73fr
b&w 12" LP carries voices and music
from the original deRochemont mo-
tion picture. 24-min. May be used
silent. Guide. $10. Strip only $5;
recoi'd only $.5. JH-A
lary's Pilgrim Thanksgiving fs SVE 34
fr si captioned col $6. Little girl's ad-
ventures during the first Thanks-
giving observance (1621). Elem JH
'he Mass and the Sacraments (series)
10 fs and 42p manual. EYEGATE si
col, $.50; indiv. $5 to $8. 'Vestments.
Mass I & II, Baptist, Confirmation,
Penance, Holy Eucharist, Extreme
Unction, Holy Orders, Matrimony. Pri-
A.
lethodism in the New Malaya sfs
METHODIST col LP $11 r$2.50. Ac-
cent is on youth work. SH A
fission in Bolivia mp METHODIST 25
min col r$10 b&w r$6. Methodist
missionary activity in both jungle and
upland areas. JH-A
lusic for Worship rec METHODIST
two 12" LP $5.95. Chants, hymns and
organ music. SMU Choir conducted
by Dr. Lloyd Pfausch, V. Earl Copes
at the organ. Script.
The Navy Goes to Church mp UWF 20-
min b&w $43.33. The Navy's concern
for the spiritual well-being of its
personnel, irrespective of creed. JH-A
V New Start mp METHODIST ISmin
b&w r$4. How a movement for a
church in a new community got its
start. SH A
The New Te:'.ament In Fllmstrips lOfs
CHURCHCRAFT 8 col !|>a ea; 2b&w
$3 ea. Titles: And Forbid Them Not
(b&w); The First Disciples; The
Raising of Lazarus (b&w); Jesus in
Gethsemane; Jesus Before Caiaphas;
Jesus Betrayed and Tried; Jesus Con-
demned and Crucified; Paul, a Chosen
Vessel; Jesus Before Pilate; Jesus
Crucified. Also available in slides.
No Vacant Chairs mp MOODY 15min
MOODY r$6. Basic principles of Sun-
day School teaching. Recommended
as introduction for Successful Teach-
ing filmstrip series. TT A
Nonebah of the Navajos fs METHO-
DIST b&w script $3 r$1.50. Activities
of Indian girl; influence of the church
among her people. Pri-JH
North of the Rio Grande sfs METHO-
DIST LP col $7.50. Mission work
among the Spanish-speaking of our
southwest. SH A
One-sixth of the World sfs METHO-
DIST LP col $11 r $2.50. Evangelistic,
' iucational, medical and rural Metho-
dist missionary program in India. A
SH
The Ones From Oputu mp UChC 15min
b&w r $3. What contributions from
"the outsiders" have meant to a grad-
uating class at African mission school.
Spot-recorded choir music. JH-A.
The Old Order Amish mp VEDO 32-
min col $225 r$15. Documentary film
depicting the deeply religious Amish
Folk of the Pennsylvania Dutch
country; includes recordings of Amish
chants and songs. JH-A.
The Old Testament Scriptures 14sfs
CONCORDIA col LP, set $97.50, with-
out records $67.50.. indiv fs (only) 'ii
$5, indiv records fi $3. Multi-use
record, one side for teaching children,
the other for devotional use with
music and message for worship serv-
ice. Guide for each strip gives both
scripts. Follow closely similar motion
picture series previously released.
Titles: Part I ($28.50) Abraham;
Jacob; Joseph, the Young Man;
Joseph, Ruler of Egypt. II ($21,50)
Moses, Called by God; Moses, Leader
of God's People; Joshua. Ill ($21.50)
Gideon; Ruth; Samuel. FV ($28.50)
David, A Young Hero; David, King of
Israel; Solomon; Elijah.
Pablo of Costa Rica fs METHODIST
col script $5 r$2. Christian boy lives
with his widowed mother; work, play,
school, church. Pri-JH
Palestine (Series) Film Discs CHAPEL
Each cardboard "Viewmaster" type
wheel holds fourteen 16mm single
frames, col apply. Titles: Seasons of
Palestine, Daily Work in Palestine,
Tent Life in Bible Lands. Elem-A
Passion Story 6fs CONCORDIA col set
$27..50 indiv $5. Titles: Last Journey to
Jerusalem; The Upper Room; Betrayal
in Gethsemane; Jesus Before the
High Priest; Trial Before Pilate:
Crucifixion; with 6 LP 12" set $43.75,
indiv record and fs 1/ $8. Elem-A
Peace on Earth fs DISCIPLES 58fr col
script $5. Nativity story related to
visualized consideration of need and
urgency of peace on earth, spiritual
rebirth and rededication. JH-A
Peter Flying Eagle f s FRIENDSHIP 65fr
col $5. American Indian boy, moving
to big city, is helped by church to
find new friends. Pri. Elem.
A Pony For Christmas sfs FAMILY
37fr 12" LP 10%min col $10. Two boys,
stepbrothers, bring peace to the heart
of a war-embittered stable owner. Pri
Int
Portugal Advance mp CONSERVATIVE
25min col $250 r offering ($10min).
Establishment of new Protestant
church in Portugal; the Leiria Theo-
logical Seminary and girls' training
school. JH-A
Poverty, Chastity and Obedience mp
CONTEMPORARY 30min b&w $k45
r$12.50. Anglican monastery at Mir-
field, England. BBC production. SH C
Prayer Sfs CHURCHCAFT b&w set $14.
Titles; Christian Prayer (52fr $4);
Holy Baptism (47fr $4); The Lord's
Prayer (4fs $10); The Lord's Supper
(46fr $4).
The Prior Claim mp MOODY 43min col
r$17.50. Many highly vaunted inven-
tions of man shown to have been
anticipated in the world of Nature,
by spiders, fish, birds, snakes and
even carniverous plants. Religious
message at end points out God's prior
claim not only to man's inventions
but on human life. SH A
Puerto Rico, Land of Hunger and Hope
sfs METHODIST 78 rpm col $11 r$2.50.
Work of Methodist churches in town
and rural areas; interdenominational
cooperation in higher education; over-
population and economic problems.
SH A
5dU CATION AL ScREEN AND AUDIOVISUAL GuiDE — JULY, 1960
BUILT ESPECIALLY
FOR SCHOOL USE
• 24" Screen
• built-in
adjustable
antenna
• 9" front
speaker
• 3 wire AC
grounded cord
• SHOCK-PROOF WOOD CABINET
Packard Bell's Classroom TV Receivers are
custom engineered ior classroom use. Big,
oversize screen provides easy visibility from
any part of the classroom. You can rely on
Packard Bell . . . quality manufacturers of
electronic products for over 34 years. For
full details, write:
1920 South Figueroa Street
Los Angeles 7, California
Richmond 8-6103
369
A Puppy for Jose fs FRIENDSHIP 70fr
col $5. Lonely son of migrant worker
family is befriended by local church
people. El A
Recorded Sacred Music 29rec PRTC 12"
LP ea $3. Produced by The Chapel
Studio of the Protestant Radio and
Television Center, 6 are pipe organ
alone, 10 organ and choir, 13 organ
and male quartette. Some are hymn
medleys, others on specific themes.
Red Night mp IVFORD 28min col r$20.
A dedicated young Communist, in
Moscow, becomes a Christian, JH-A
Report: Korea mp METHODIST 28min
b&w r$3. Bishop Raines tells how
mission funds are being expended.
JH-A
Return by Sea mp METHODIST 28min
col r$8. Navy chaplain, missionary's
son, returns to Philippines where he
was raised, and is much impressed
with results of missionary work.
JH-A
The Saints Are Real (series) 10 sfs LP.
EYEGATE $80; indiv fs and rec $9, rec
only $4. One side of record tells of
the particular major saint, the other
reviews additional saints' days in the
particular month (Sept. -June). Titles;
Holy Mary, Mother of God; St. John
the Baptist; St. Peter; St. Paul; St.
Matthew; St. Mark; St. Luke; St.
John the Evangelist; St. Bernadette of
Lourdes; St. Theresa of Lisieux. El.
See How the Land Lies mp UChC 15min
b&w r $2. Primitive housing, bad diet
and living conditions of African na-
tives among whom missionary work
brings new ways, new hope and faith.
JH-A
Sermons From Science (series) 18mp
MOODY col r varies with length.
Titles, (detailed elsewhere in this and
preceding BLUE BOOK listings i:
Dust or Destiny; Experience with an
Eel; Facts of Faith; Glass Eyes That
See; God of the Atom. SH A
Shadow on the Land mp UCHC 32%-
min col r $6. The family enterprise
farm and the role of the rural church
in preserving an essentially American
livelihood. Dramatized in a story that
leaves room for rewarding discussion
after showing. JH-A.
Sharing Our Beliefs (Seeds for Hon-
duras fs CEP 50fr col $5.50. A lower
junior class sends seeds to children of
Honduras. On same strip: Nancy Has
a Catholic Friend; girl learns about
Roman Catholicism from a chum and
about Protestant beliefs at home and
in church. Pri-JR
Signalling for Christ sfs SCRIPTURE
143fr 27min col LP $3.75 r$2. Conduct,
purpose and content of the Vacation
Bible School. A TT
Songs for Tiny Tots rec BROADMAN
two 45rpm. $1.98. Seventeen songs for
the entertainment and education of
nursery-age children.
Sons and Heirs fs CEP 77fr col $5.50.
Teenager in trouble gets to know
some basic Christian faiths, including
the son-heir relationship of the in-
dividual to God. JH-A
Star of Bethlehem mp CATHEDRAL
13min col r$8. Animated film shows
Holy Family, appearance of the star,
three kings adoration, host of angels
descend from sky. Pri-A
Stories About Our Christmas Carols sfs
FAMILY 56fr LP 14^4min col $10. Be-
ginnings are traced nearly 2,000 years
back, then story is developed of four
favorites with words on screen for
group singing: "Away In a Manger;
We Three Kings of the Orient Are; O,
Come All Ye Faithful; and Silent
Night.
Stewart the Steward sfs CATHEDRAL
71fr LP 17min col $9. Cartoon style
is used to show a young church group
and their "Magic Offering Plate" in
stewardship activity in various parts
of the world. Flip side of record car-
ries hymns of praise by the Witten-
berg (ihoir. Pri Elem
Stories About Our Christmas Traditions
sfs FAMILY 54fr 12" LP 12min $10.
As the family prepares a traditional
Christmas observance the origins and
background of tree and decorations,
evergreens, holly, mistletoe, poinset-
tias, candles, gifts, yule log and creche
as brought out. Int — A
The Story of Bernadette 2sfs CATE-
CHETICAL 12" LP col set $18.75 (2fs,
1 rec. picture book). Set includes also
Lourdes — A Photographic Documen-
tary, on reverse side of record. JH SH
A
Story of the Prophets lOfs 5rec CATHE-
DRAL col set $67.50 indiv fs ft $6
rec (ii $3. Titles: Frontiersmen of
Faith; Amos, God's Angry Man;
Micah, Prophet of the Common Man;
The Vision of Isaiah; Hosea, Prophet
of God's Love; Jeremiah, the Reluc-
tant Rebel; Ezekiel, Man of Visions;
Isaiah, Statesman for God; Prophet-
Poet of the Exile; In the Fullness of
Time. JH-A
The Story the Bible Tells 4sfs EYE-
GATE two 10" LP col set $25. For
Protestant churches and church
schools.
Subi fs CHURCHCRAFT 40fr col guide
$5. Leprous child and her dying father
expelled from village are helped by
Mission hospital. El JH
Successful Teaching 8sfs MOODY col
set 8 fs 4 LP 10" @ $48.50 with manual
and lesson outline. Indiv fs $6, rec
$2.95, manual $1. Titles: The Teacher
I & II; The Pupil; The Language; The
Lesson; The Teaching Process; The
Learning Process; Review and Appli-
cation; The Final Test. TT A
Sumo, A Boy of Africa fs METHODIST
57fr b&w $3. African boy in typical
village life; goes to a mission school.
Elem.
Teaching the Bible (series) 4 sfs CO^
CORDIA b&w two 78rpm records wit
each fs. guide. Sot (4) $40. Indi
(ii $12. Titles: Teaching the Bible 1
the Preschool Child; ... to Childre
6-11; ... to High School Youth; . .
to Adults.
Teenage Challenge mp FAMILY 30mi
b&w r$9. Young sports editor of hig
school newspaper braves disfavor wil
essay on religious theme. Interestin,
persuasive treatment of church-stai
issue faced in youth life terms. J
SH A
Teenage Code mp FAMILY 30min b&
r$9. High school student tempted '
cheat finds a better "code" as guic
to right conduct. An answer to tl
argument that "everybody" cheat
JH SH A
Teen Age Rock mp GOSFILMS 59m
b&w r$25 (free for school hour S
showings). Effect on American sti
dents when an other lander giv
them his sincere reactions to o\
younger generation. SH A
Teenage Witness mp FAMILY 30m
b&w r$9. Two Christian high scho
students help classmate beat tempt
tion to follow a flashy tempter in
delinquency. SH A
Teenagers' Choice mp FAMILY 30m
b&w r$9. Engaged couple plan elop
ment and a "dare" but become co
vinced that a church wedding offe
better start for lasting marital hapf
ness. SH C A
The Ten Commandments lOsfs CAT!
CHETICAL col 5LPs set $97.50. Ea.
commandment treated in one filr
strip and one side of record. Rom:
Catholic imprimatur. JH-A
Ten Commandments Visualized 1(
CHURCHCRAFT b&w $20. Meani:
and application to life.
This Sustaining Bread sfs FRIENDSH
73fr LP. Fs $6 with record $
Symbolism of universal need 1
bread is expressed in moderne <
forms to picture man's dependence •
God and his fellowman. C A
This Sustaining Bread sfs UChC 1'
LP col r $2.50; sale with script on
$6, requires choric choir of thr
readers. Bread as symbol of Jes
Christ and of the brotherhood
man. Prepared for use with missic
ary theme "The Church's Mission
Town and Country."
Three Happy Boys of Malaya
METHODIST col $5 r$2. A Chinese
Tamil Indian ancl a Malay, chur
are seen at play and in their wid«
varied home background. Pri Eh
Three Sacred Objects of Judaism
JFCLA 36fr col $6. The story of t
Mezuzah, Tallit and Telfillin. Int .
To Every Creature mp MOODY 45ni
col r$10. Difficulties faced by front!
370
Educational Screen and Audiovisual Guide — July, 19'
missionaries and how modem trans-
port and communication methods
help meet them. A SH
To Eeklndle the Gift mp METHODIST
30min col r$8. Work of the Methodist
Women's Division with emphasis on
medical, educational, evangelistic and
rural work. SH A
Town and Country Cousins fs UNCHC
si 60fr col reading script $6 r$1.50.
As rural children prepare for their
harvest festival they come to better
understanding with visiting young-
sters from town. Elem.
Tumba of Africa fs UNCHC 62fr si col
$6 r$1.50; guide. African boy moves
with his family when his father is
mission-trained for a kind of work
available only in a larger center. Role
of the church in village and town life.
Elem.
Two Dollars sfs METHODIST two 78
rpm records and color fs r$2.50. Car-
toon type drawings tell of the
stewardship of money and its uses.
SH A
The Unfinished Task mp CONCORDIA
30min b&w r $9. Wealthy father
angered when son decides to become
a missionary instead of entering fam-
ily engineering firm. Designed to win
support for stewardship and mission
programs and to encourage young
people to enter full-time Christian
service. SH A
Unto the Hills sfs METHODIST 85fr LP
col $11 r$2.50. Home mission work in
southern U.S. mountains. Elem-A
Uprlver in Sarawak mp METHODIST
30min col r$8 b&w r$6. Efforts to ex-
pand mission work into the interior
of Borneo. JH-A
Venturing Beyond Violence sfs FEL-
REC 58fr col VViips tape. $7.50 r$2.50
Cartoon treatment shows many ways
to meet threat of violence and points
up the psychological basis of non-
violence. JH-A
A Visit to Vellore mp METHODIST 14
min col r$6. Rajput boy's injuries fail
to respond to native cures; he is heal-
ed at the Vellore Christian Hospital.
JH-A
The Visiting Teacher fs CONCORDIA si
caption. No guide, b&w $2. Suggests
methods by which teachers can
heighten interest and cut down ab-
senteeism. TT A
The Way He Should Go mp CON-
CORDIA SOmin b&w r$9. Conflict
over emphasis on strict Christian
training in the home is resolved when
its effect is seen in action of small son
returning articles he accepted with-
out knowing they were stolen. El-A
The Way of Nonviolence mp FELREC
14min b&w $35 r$2.50. Andre Trocme
draws upon his experiences in East
Germany and Algeria to counter the
charge that nonviolence is "Christian
but impractical." JH-A
We See His Lights fs CONCORDIA col
si $5: Visualized worship service
brings promise of hope, peace and joy.
Selected hymn frames included.
What is a Christian? mp CONCORDIA
30min b&w r $9. Church member
hesitates to embark on personal evan-
gelism assignment until basis of his
own beliefs is clarified. SH A
What You Ought To Want mp METH-
ODIST 14min r $5. Bishop G. Bromley
Oxnam discusses ways in which his-
troy, experience and faith help youth
make the right choices. SH C
When it Rains in Burma sfs METHO-
DIST LP col $11 r$2.50. A varied,
colorful missionary program proceeds
even during periods of frequent rains.
SH A
When Jesus Was Bom 4sfs FAMILY
20-24fr two 7" 33.3 rpm records 4min
ea col Kit (4 sfs) $19.50. Titles: Jesus
Is Bom; The Shepherds' Visit; The
Wise Men Bring Gifts; Growing Up
In Nazareth. K Pri
Where Trails Meet (lOmin) and A Life
for Gueve (12min) mp UNCHC col
r$2 (both). In the first film an Afri-
can mother hesitantly follows her
friends into a mission clinic. The sec-
ond shows the plight of a mission-edu-
cated African girl who is not accepted
by the women of her village. JH SH A
Working Together sfs METHODIST
80fr LP col $11 r$2.50. Si with script
$5. Town and country churches help-
ing each other through a group minis-
try. SH-A
The World of Man: Religions rec FOLK-
WAYS 10" LP. Second in series of
recordings that aim at better under-
standing among the world's peoples.
Similarities and differences in reli-
gions explored through the music of
many faiths. SH C A ■
Worship Backgrounds 4sl CHURCH-
CRAFT col set (4) $2; ea 75c. Titles:
The Triumphant Christ; Jesus and the
Children; Head of Christ; "Master,"
Mood slides for worship programs.
Worship Programs — Christmas, Easter
CHURCHCRAFT apply. Choice of 6
color filmstrips, 2 slide sets, 2 hymn-
slide sets for Christmas cantata or
other worship application; Choice of
4 filmstrips and 2 hymnslide sets for
Lent and Easter.
Youth Audio- Visual Kit sfs UNCHC LP
r$2.50 ea. Titles: We Have This Fel-
lowship; The Faith of a Guy; Gallery
of Witnesses; I Found a New World;
The Measure of a Man; How Wide Is
Our Circle; and Big Enough to Tackle.
SH A
Zen Buddhist Ceremony rec FOLK-
WAYS Two 12"LP $11.90. Recorded in
Japan. Extensive notes and explana-
tory material. C
SCIENCE
Biology & Physiology
Anatomy (transparencies) TWEEDY 8-
xlO" acetate build-ups for overhead
projectors. 11 units $69; also Botany 6
units, titles: Root System, Leaf
System, Flower System, Seed System,
The Stem, and Use of the Microscope,
$36. JH SH C
Animal Town of the Prairie mp EBF
lOmin col $120 b&w $60. Prairie Dogs
and their neighbors. El-A
Animals 6fs CREATIVE col set $36.
Discussion base for study of mam-
mals, reptiles, amphibians, sea ani-
mals, reptiles, birds, insects. Live
photography. Int.
Animals Move in Many Ways mp FA
lOmin col $110 b&w $60. A few of the
many methods of locomotion. El.
Animals of Prehistoric America mp MH
15 min col $170 b&w $85. Children
find fossil, paleontologist explains it.
Elem.
Arctic Wildlife Range mp THORNE
20min col $200 r$10. Wilderness refuge
in northeastern Alaska. Caribou,
grizzly bear, ptarmigan, gyrfalcon in
natural habitat. Conservation princi-
ples. SH C A
Balance in Nature mp FILMSCOPE 17
min col $170. Life cycle of the aphids
and their enemies, the ladybird
beetles. SH C
Battle of the Bugs mp MIDDLEHAM
11mm col $110. War against aphids in
a rose garden as waged by Ladybug,
Parasitic Wasp, Syrphid Fly and
Green Lace-wing. Photomacrography
in color. JH SH C
Between the Tides mp CONTEMPO-
RARY 20min col $175 r$7.50. Aquatic
and beach life in tidewater area. JH
SH
Biology I 6sfs WEDBERG b&w LP $30.
Titles: Digestion; Respiration and
Blood Circulation; Food and Health;
Carbohydrates; Fats and Proteins;
Vitamins and Minerals. Recorded
with DuKane discussional controls.
JH SH
Biology n 6sfs WEDBERG b&w LP
(Discussional Control) set $30. Titles:
The Frog: Fertilization and Embryo;
. . . Growth and Metamorphosis;
Hydra; Protozoa; Digestion in Mam-
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
BIOLOGY
ATOMIC ENERGY
PHYSICS
GENERAL SCIENCE
CHEMISTRY
MICROBIOLOGY
BIKE SAFETY
BUS SAFETY
Science filmitrips available
under NDEA— Title III.
VISUAL
SCIENCES
Box S99E
Suffern, New Yerfc
|U Educational Screen and Audiovisual Guide— July, 1960
371
mals; Digestive Adaptation in Mam-
mals (pig, dog, cat, cow, horse). JH
Birds and Their Songs 4sfs MES with
two 12" LPs and 24p guide $29. Titles:
Larger Birds of Woods and Gardens;
Smaller Birds of Woods and Gardens;
Birds of the Open Fields and Mead-
ows; and Birds of Rivers, Marshes and
Shores. More than 40 birds are
pictured, with actual recordings of
their calls and songs. Pri-A
Birds: How We Identify Them mp
CORONET llmin col $110. Two boys,
with glasses and guide book, see and
identify numerous species by appear-
ance, sound and actions. Pri Int
Birds and Their Songs 4sfs EYEGATE
col two 12" LP. Set (4 fs 2 rec) $29.
Titles: Larger Birds of Woods and
Gardens; Smaller . . , ; Birds of Open
Fields and Meadows; Birds of Rivers,
Marshes and Seashores. Int JH A
Circulation— Why and How mp C-W 10
min col $110; b&w $60. The body cells'
need for food and oxygen, rest, exer-
cise, waste disposal — and the role of
the circulatory system, heart, veins,
arteries, capillaries, Itmgs. JH SH
Darwin Discovers Nature's Plan fs LIFE
col $6 (lecture notebook). Life of
Darwin, his books, "Origin of the
Species" and trip around the world.
JH SH
Dust or Destiny mp MOODY 42min col
r$17.50. Fascinating and mystifying
phenomena of the human eye, ear
and heart, as well as the bats that
"see" in total darkness, and fish and
bird marvels. Designed to "create
a sense of awe and reverence for
God's creation." SH A
Ecology (series) 3mp MH col Titles:
The Changing Forest (19min $210);
The Spruce Dog (23min $250) ; World
in a Marsh (22min $250). NFBC pro-
duction. SH C
The Enchanted Isles — The Galapagos
fs LIFE col $6 (lecture notebook).
Darwin's visit to this "living labora-
tory of evolution" and a revisit 123
years later. JH SH
Experience With an Eel mp MOODY
24min r$12.50. Blind Amazonian eel
locates prey by "radar" and then elec-
trocutes it. Spiritual message relates
science and the Word of God. SH A
The Flow of Life mp ETS 20min col
$210. Basic research in the micro-
circulation of the blood and the capil-
lary beds. JH SH
From Generation to Generation mp MH
30min col $225. The human reproduc-
tion process. Film involves emotional
and spiritual as well as physical
aspects. A SH C
Frog Anatomy mp INDIANA 17min col
$150 b&w $75. Dissection of a bull
frog. SH C
Fundamentals of the Nervous System
mp EBF 16min col $180 b&w $90.
Functions, divisions and major tasks
of the nervous system shown by
means of live and microphotography,
animated drawings and medical tech-
niques. JH SH C
The Grass Blade Jungle mp BAILEY
llmin col $120. Miscroscopic plant and
animal life close at hand everywhere.
Elem JH.
The Great Polar Whale mp AV-ED 10-
min col $100. The importance of the
whale to Eskimo life. El-A
Happy Little Hamsters mp PORTA-
FILMS 13V4min col $135 b&w $75.
Told as a story suitable for lower
elementary grades, the film follows
a female hamster in detail through
her courtship, motherhood and the
raising of her family of eight children.
Elem-A
FULL - COLOR T x 2" SLIDES
lixlerrud P.jrls of Fish
To MAKE YOUR BIOLOGY TEACHING
EASIER AND MORE EFFECTIVE.
A new and outstanding series of beautiful Kodachrome Slides are now available
for your audio-visual program.
Each slide has the specific aim of imparting a definite bit of knowledge.
A 36-page Manual is provided that explains each in detail.
Write for our brochure in color that lists over 700 unusual 35-mm. slides that cover
every phase of BIOLOGY . . . plant and animal struaures, physiology, funaions,
and classification of all major groups.
More than 80,000 sold first year! None rewrned.
A SELECTED SET OF HO SLIDES WITH MANUAL — $85.00
SCIENTIFIC SUPPLIES COMPANY, Dept. ES
600 Spokane Street, Seattle 4, Washington
Serving education, science & industry for more than a third of a century.
High Arctic: Life on the Land mp EBF
22min col $240 b&w $120. Plant and
animal life in struggle for survival
under harsh climate. JH-A
The Honeybee mp AV-ED 16min col
$150 b&w $75. Complete story, in-
cluding the Von Frisch experiments
concerning the bees' color perception.
El-C
The House Fly mp EBF 17min col $1
Second edition of well known subjei
JH SH
]
The Human Body: Excretory System
CORONET IZVimm col $137.50 b&w
$75. Main organs, the kidneys; filtra-
tion of wastes; reabsorption of needed
nutrients; regulation of composition
of the blood. Role of the skin in re-
moving water from the body. SH JH
Life Before Birth mp CAROUSEL 26-
min b&w $135. Chick embryo reveals
mechanism by which the complex in-
dividual develops from the single cell.
A CBS "Conquest" program. SH C
Microorganisms That Cause Disease mp
CORONET llmin col $110 b&w $60.
Fungi, bacteria, viruses, rickettsiae,
protozoa. How pathogenic micro-
organisms cause infectious disease
through the destruction of cells. SH
JH
Migration of Birds — The Canada Goose
mp EBF col $120 b&w $60. Complete
cycle, northward flight to nesting
grounds, raising the young and teach-
ing them to fly, defending against
natural enemies, flocking and finally
the southward flight. Elem JH
Mother Love mp CAROUSEL 26min
b&w $135. The infant-mother relation-
ship; studies in rhesus monkey colony
demonstrate that the most important
factor is bodily contact, holding and
nestling, with dire results if this is
denied, SH C A
Poultry on the Farm mp EBF llmin
col $120 b&w $60. A day in the life of
chickens, ducks and turkeys, includ-
ing closeups of incubators hatching.
Pri Elem
Sounds of Insects rec FOLKWAYS 12"
LP $5.95. Records by Albro T. Gaul.
Courting, eating, proclaiming territo-
rial rights, motion, etc. SH C
Principles of Endocrine Activity mp
INDIANA 16min col $150 b&w $75.
Location and function of the seven
important endocrine glands; deriva-
tion and effect of three hormones; the
"target organ" concept; coordinating
and controlling functions. SH C A
Voice of the Insect mp CAROUSEL 26-
min b&w $135. Science now knows
how insects communicate with one
another and can duplicate their sounds
as a means toward their greater con-
trol SH C A
The Worlds of Dr. Vishniac mp ETS
20min col $210. Microbiologist shows
life functions of one-celled animals;
satisfactions to be found in pursuit
of the life sciences are highlighted.
JH SH
372
Educational Screen and Audiovisual Guide — July, 1960
SCIENCE
General
Adventures in Science: The Size of
Things mp FA lOmin col $110 b&w
$60. The relationships of size, bulk,
weight and strength interestingly pic-
tured and discussed in terms of a
mouse or a beetle enlarged to the size
of a man. JH SH
Air 5fs VISUAL col set $19.50. Titles:
What Air Is; What Air Does; What
Air Pressure Is; Using Air Pressure;
Using Compressed Air. Int
Airplanes, Jets and Rockets 6fs JAM
col set $31.50; indiv fs $5.75. Titles:
What Makes an Airplane Fly? How
Is an Airplane Controlled? Safety in
Flight; How Do Helicopters Fly?;
How Do Jets Fly?; Rocket Power for
Space Travel. El JH
Airplanes: Principles of Flight mp
CORONET llmin col $110 b&w $60.
Aerodynamic principles demonstrated
by in-flight and animation photog-
raphy as applied in airplane propel-
lers and helicopter wings; lift, thrust,
gravity and drag; aircraft controls.
Int. JH.
Aristotle and the Scientific Method mp
CORONET 13%min col $137.50 b&w
$75. Departing from Plato's ideas,
Aristotle observes, experiments, classi-
fies, generalizes on basis of experi-
ence; the scientific method; founda-
tions for such sciences as botany and
zoology. JH SH
Atomic Energy (series) 5fs VISUAL
b&w Set $13.50. Titles: Atomic Con-
cepts— Early Ideas: Atomic Concepts
— Modem Views; The Nucleus; Story
of the Atomic Bomb (Atomic Energy);
Survival During an Atomic Attack.
JH SH
Barrel Number One mp VWF 29min
b&w loan. Documentary treatment of
drilling and processing oil. JH SH
Basic Electricity (series) 4mp UWF
b&w. Titles: AC Parallel Circuits (5-
min $10); AC Series Circuits (4min
$10); Capacitance on AC Circuits (5-
min $11.40); Inductance on AC Cir-
cuits (7min $15.75). (U.S. Navy) SH A
Basic Primary Science 6fs SVE si col set
(6 boxed) $24.30 indiv $4.50. Find-
ing Out How Plants Grow; . . . How
Animal Babies Grow; .... How You
Grow; .... About Things Around
You; . . . About Land, Air and Water;
. . . About the Sky Pri Gr l&II
Black Patch mp BRANDON 18min b&w
$95 r $5. A little mountain goat grows
up to lead his herd against the dan-
gers of wolves and human hunters in
the Tian-Shan Range in Central Asia.
Survival in stern habitat, conservation,
respect for courage and resourceful-
ness of wildlife. Eval. ESAVG, EFLA.
Pri-A
Blazing a Trail to the Stars mp BRAN-
DON 46min col r$35. Leningrad
Popular Science Studios production,
English narration. The story of the
Sputniks and of a proposed space
station, with biographical introduction
about pioneer rocket theorist Tsiol-
kovsky, an obscure country school-
teacher. JH SH C
Boy Scientist (series) 5fs LONG col
set $23.50 indiv $5. Child cartoon
characters, captioned. Titles: Bob
Builds a Telescope; Bob's Rocket;
Bob Visits the Moon; Bob's Micro-
scope; Bob Visits an Atom. El (3-5)
The Compass mp MH llmin col $130
b&w $65. Boy learns about principle
and use of compass and applies the
knowledge in meeting a camping trip
emergency. Elem. JH
Conserving Our Forests Today mp
CORONET lOmin col $110 b&w $60.
Value of the forests for lumber, graz-
ing, water and soil conservation, rec-
reation; recent advances in protec-
tion include use of helicopters and
plastic hose in fire fighting, insecti-
cides, aerial seeding and mechanical
transplanting. JH Int.
Crystals — An Introduction mp BELTEL
25 min col load. Demonstrates the
orderly arrangement of atoms in the
crystalline state and relation of this
arrangement to the physical prop-
erties of the substances. For students
of electrical engineering and some
FILMS INC.
proudly presents the finest in educational film . . . gathered from
the CBS News presentations of CONQUEST, CBS REPORTS and
20th CENTURY!
© I960 COLUMBIA BROADCASTING
SYSTEM, INC.
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THE POPULATION EXPLOSION
BIOGRAPHY OF A MISSILE
SECRETS OF A VOLCANO
MYSTERY OF THE SUN
THE FALLOUT ATOM
MOTHER LOVE
REACHING FOR THE MOON
WAVES OF THE FUTURE
ORIGIN OF WEATHER
VOICE OF THE INSECT
LIFE BEFORE BIRTH
THE BLACK CHAIN
For information regarding sales and rental, write to:
CAROUSEL FILMS, INC. 1501 BROADWAY, N.Y. 36, N.Y. BRYANT 9-6734
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^
Educational Screeiv and Audiovisual Guide — July, 1960
373
courses in physics, chemistry and
metallurgy. C
Down to Earth mp MODERN 13min col
loan. Cartoon treatment of problem
of re-entry and recovery of rocket
nose cone, sponsored by the Avco
Corporation. SH C A
The Earth (Series) 4mp CORONET 11
min col $110 b&w $60 (except Its
Oceans" 13%min col $137.50 b&w $75.
Titles: Changes in its Surface; Re-
sources in its Crust; Its Structure; Its
Oceans. JH INt
The Earth and its Moons 6fs FFE col
set $42, indiv $7.50. Titles: The Earth's
Shape and Size; Motions of the Earth
in Space; The Earth as a Planet;
Exploring the Space Around the
Earth; Information from Satellites;
The Moon. JH SH
The Earth— Our Planet mp BRANDON
20min b&w $110 r$5. Polish-made
instructional film proceeds from
Copernicus' theory to present day
knowledge of the nature of our earth.
Noteworthy score by Polish composer
Panufnik. JH SH
Earth Satellites— Explorers of Outer
Space mp EBF 17min sd col $180 b&w
$90. How man-made satellites stay
aloft, what we learn from them, what
we may look forward to. Int JH SH A
The Earth's Surface 4fs FH col. Titles:
The Land and Water We See; Rocks
and How They Change;" Soil for
Plants; How the Earth's Surface
Changes. Pri Elem
Electricity: How to Make a Circuit mp
EBF llmin col $120 b&w $60. Three
primary grade students set up a
telegraph between their house and a
tree house in the yard. Emphasizes
uses and principles of the dry cell.
Pri Elem
Elementary Science Laboratory 6 card-
board 4-color cutout kits available free
from (some) local Coca-Cola bottlers.
Models, accessories, assembly instruc-
tion sheets, teachers' guides and teike-
home material for students on 1)
Earth in Space; 2) Communication by
Sound and Light; 3) Weather; 4)
Magnetism and Electricity; 5) Living
Things; 6) Machines. El.
The Ever-Changing Earth 6fs SVE col
set $32.40 indiv $6. Titles: Work of
Running Water; Work of Wind; Work
of Ground Water; Work of the Sea;
Work of Snow and Ice; Work of
Internal Forces. Text, vocabulary and
question frames. Captions. Int JH
Explaining Matter: Molecules in Motion
mp EBF llmin col $120 b&w $60.
Relates the characteristics of solids,
liquids and gases to molecular motion.
Uses materials common to everyday
experience of the students, plus ani-
mation to explain more complex ideas.
JH Reviewed ESAVG 9/59
Exploring the Edge of Space mp ETS
20min col $210. Plastic balloon tech-
374
nology as appUed to space recon-
naisance. Interdependence among sci-
entific disciplines. JH SH
Exploring the Moon mp MH 16min col
$180 b&w $90. Imaginary flight; areas
are identified with superimposed
labels; simulated landing JH.
Exploring With Science "shortstrips"
EBF 12 fs (ea 14fr) col set $19.90.
Filmstrips are mounted in transpar-
ent envelope parallel with quiz-
explanatory card for individual hand
viewing; but may be removed for
group projection. Pri.
We Explore the Stream mp CORONET
llmin col $110 b&w $60. Boy and
girl find snails for their aquarium and
observe interdependence of plant and
animal life along a stream near their
home. Pri
The Fallout Atom mp CAROUSEL 26-
min b&w $135. Tests on human guinea
pigs to determine how much radio
active material the human can toler-
ate and what Strontium 90 fallout may
do to the nation's health. JH SH C A
The Far Side of the Moon mp EBF b&w
55 ft. This supplementary footage,
photographed by the Russian "moon-
shot", is furnished free to be added to
in-service prints of A Trip to the
Moon.
Fire Magic mp IDEAL 12%min col loan.
Science Show of the late Dr. Llewel-
lyn Heard preserved on film. The fire
"triangle" (fuel, oxygen, kindling
temperature); types of combustion
and how they are harnessed to per-
form useful tasks. SH C (Midwest)
First Soviet Earth Satellites mp BRAN-
DON 28min b&w r$7.50. A review of
principal attempts at space travel
from the 19th century through the
launching of Sputnick II, including
the training of the dog it carried. JH-
A
The Formation of Ferromagnetic Do-
mains sfs BELTEL 45min 132fr 2LP.
Discusses the physical principles of
domain formation with particular em-
phasis on the energies involved in the
process. C
Fundamentals of Science — Grades 3 and
4 9fs EYEGATE col $25. A Visit to
a Weather Station; Weather Maps and
Forecasting; Living Things Need
Food; Our Earth Is Part of the Solar
System; Simple Machines; Messages
Travel and Are Recorded.
Galileo mp CORONET 13%min col
$137.50 b&w $75. The struggle for the
right of the scientist to question tradi-
tion. Disproves Aristotle, confirms
Copernicus, by experiment and dem-
onstration. JH SH
General Science si CREATIVE VISU-
UALS col apply. Fifty slides with 102
progressive overlays on astronomy,
anatomy, meteorology. Electricity,
Botany, the Atom. On 8"xlO" color-
impregnated plastic sheets for over-
head projector. SH
General Science L 6sfs WEDBERG
b&w LP discussional control. Titles:
Energy of Muscles; Energy of Air and
Water; Heat— Conduction and Con-
vection; Heat — Radiation; Making
Thermometers; Reading Thermome-
ters. JH
Heat 4fs FH col. Titles: How Heat Helps
Us; Where Heat Comes From, How a
Thermometer Works; How Heat
Moves. Elem.
Horizons of Science lOmp ETS 22min
ea col set $2,000. Produced in associa-
tion with the National Science Foun-
dation. Titles: Visual Perception; The
Worlds of Dr. Vishniac; Exploring the
Edge of Space; The Mathematician
and the River; Project Mohole;
"Thinking" Machines; Rocket Com-
bustion; New Lives for Old; The
Astronomer's Universe; The Capillary
Bed and Microcirculation of the
Blood. JH SH
How Electricity is Produced mp DOWL-
ING llmin col $110. Friction, chemical,
and mechanical action demonstrated.
Induction principle discovered by
Faraday. Simple magneto generator.
Hydro-electric plant. El JH
How Seeds Are Scattered mo MH 10
min, col $125, b&w $60. The many
ways in which seeds are dispersed by
wind, water and animals. EL JH
How To Collect and Preserve Plants mp
ILLNAHIST 13%min col loan on 38c
prepaid postage and insurance. Tech-
niques and equipment needed for a
beginners' plant collection; classifica-
tion; mounting of specimens. SH
How Vast Is Space mo ATLANTIS 18-
nun col $200. Based on the book
"Cosmic View" by Kees Boeke. For
JH and SH science and math.
The Inquisitive Giant mp CONTEM-
PORARY 28min b&w $125 r$7.50. The
workings of the giant radio telescope
at Jodrell Bank, England, on basis of
analysis of radio waves from outer
space. SH C
Insect Collecting mp DOWLING 14min
col $135. Collecting as an important
part of any study of insect life. Where
to look and how to capture. How to
raise to adult stages Int JH SH
Journey Into Spring mp CONTEMPO-
RARY 30min col $250 r$10. Animal,
pond and plant life on the English
countryside at springtime. JH
Life Among the Penguins mp BRAN-
DON 20min b&w $110 r$7.50. Life
cycle of the Antarctic Imperial pen-
guin. JH
Life on a Dead Tree mp FA lOmin col
$110 b&w $60. Two boys explore an
old dead tree and find it the home
of many plants and animals. Lizards,
beetles, crickets, slugs, ants, salaman-
ders and many more. El JH
Life Long Ago 6fs SVE col set $32.40
indiv $6. Titles: Up Through the Coal.
1
Educational Screen and Audiovisual Guide — July, 1960
Age; When Reptiles Ruled the Earth;
Mammals Inherit the World; How We
Know about Life Long Ago; Hunting
Fossils; Stories that Fossils Tell. Cor-
relate with Row-Peterson Basic Sci-
ence readers. Int JH
UUkgnets 6fs JAM col set $31.50 ea $5.75.
Titles: Discovering Magnets; Different
Kinds of Magnets; Magnets Help Find
Direction; Magnets Can Attract
Through Objects (K through 3); and
What Is Magnetism?; Magnetic Fields
(4 through 6).
Vlicroscopic Wonders in Water mp
DOWLING llmin sd col $100. JH SH
rhe Months Before Birth (series) 8mp
INDIANA-NET ea 29min b&w @
$125. Titles: The Physiology of Re-
production; The Beginnings of Preg-
nancy; The First Visit to the Doctor;
Nutrition and Dental Care in Preg-
nancy; The Middle Months of Preg-
nancy; The Birth of the Baby; The
Weeks After Birth. SH C A
Mystery of the Sun mp CAROUSEL 26-
min b&w $135. Rocket astronomy re-
veals constantly new solar informa-
tion. A CBS "Conquest" production.
JH SH C
Mystery of Three Clocks mp MOODY
29min col r$12.50. The imcanny time
sense of the cicada compared with the
"alarm clock" mechanism of the hu-
man brain. The spiritual point is
made that although man can make his
own choice he cannot control the re-
sult of that choice. SH A
Mature Stories for Primary Science 6fs
LONG col. Titles: Annie the Ant;
Sammy Squirrel; Lano the Fish;
Betty Butterfly; Freddie Frog; Chippy
Chipmunk. Pri.
Isaac Newton mp CORONET 13%min
col $137.50 b&w $75. Researches in the
binomial theorem, differential and
integral calculus, theory of light, law
of gravitation, and laws of motion dra-
matically reenacted; the impact of
Newton's genius on physical Bcience
and mathematics. JR SH
The North American Buffalo fs STAN-
BOW col $5. Habits, growth, historic
role, domain, conservation in park
lands. NBC production El-JH
The Ocean of the Air mp UWF 13%-
mln col $135, Thousand mile thick
blanket of gases, dust and moisture, its
role as a life-supporting and protec-
tive element, and in the conquest of
space, JH SH
On the Border of Life mp FILM IM-
AGES 9min col $125. Biological re-
search on the embryo cell (France).
C SH
rhe Onion mp IFB llmin b&w $50
r$2.50. Life cycle shown in time lapse
and microphotography. BIS produc-
tion. JH SH C A
Origin of Weather mp CAROUSEL 26-
min b&w $135. Three of the nation's
foremost weather experts explain in
layman language the creation and ef-
fect of storms, calms and freak
weather. CBS "Conquest" program.
JH SH C A
Our Outdoor Friends 6fs CURRICULUM
si col $3.95 ea. Birds and animals in
their natural habitat. Evaluated
ESAVG 6/59. JH
Partnerships Among Plants and Ani-
mals mp CORONET llmin col $110
b&w $60. Explores the concept of
adaptation through interdependence;
examples include "partnerships" be-
tween termites and protozoa, ants and
aphids, hermit crab and bryozoa, al-
gae and fungi In lichen, tick bird
caraboas, red clover and nitrogen-
fixing bacteria. Int
Project "Mohole" mp ETS 20min col
$210. Geologists and geophysicists plan
to drill through the earth's crust,
through the Mohorivic Discontinuity
and on into its mantle. The ocean
floor is studied to locate a good start-
ing place. JH SH
The Race for Space mp MH 54min b&w
$250. American and Soviet rocket
films. Hitler's V-2; Sputniks I and II;
our Explorer I. Academy Award
nominee. SH A
Reaching for the Moon mp CAROUSEL
26mln b&w $135. Chronology of man's
efforts culminating in Cape Canaveral
and the Soviet lunar explorations.
Scientists discuss plans for landing
and what we could learn there. CBS
••20th Century" program. JH SH C A
The Realm of the Galaxies mp ETS 2-
min col $210. An inquiry into the
farthest reaches of the universe with
Dr. Allan R. Sandage of the Mt. WU-
son and Palomar Observatories. JH
SH
Red River of Life 2mp MOODY col Part
I, 29min r$17.50; Part II, 33min r$17.50;
both r$30. Story of circulation, with
astounding pictures taken inside the
human heart. In Part II radioactive
tracer atoms show the speed with
which the blood carries food and oxy-
gen to the trillions of body cells. A
positive Christian message concludes
each fUm in this "Sermons from Sci-
ence" series. SH A
Rockets and Satellites mp UWF 13%-
min col $135. The structure of the
rocket and function of Its various
parts; principles of jet propulsion;
solar batteries; instrumentation;
launchings; orbit and problems in
outer space. Others in this elementary
science series, same length and price:
The Ocean of Air; Weather Scientists:
Electricity in our Lives; Way Stations
in Space; Light, Heat. Int JH
Rockets — How They Work mp EBF 16-
min sd col $180 b&w $90 Action-re-
action principle. Rocket Fuels. Guid-
ance methods. Int JH SH A
Rocks and Gems mp AV-ED lOmln col
$100 b&w $50. How to recognize dif-
ferent types by color, lustre, hard-
ness, weight and crystal formation.
Where they are found, how they were
formed, how they are used. El-C
Science (transparencies) TWEEDY ace-
tate build-ups 8x10" for overhead pro-
jector. Astronomy (9 units) $33;
Meteorology (7 units) $36; Atomic
Science (7 units) $36; Electricity (10
units) $33. Also available are series
on Botany, Anatomy. Complete gen-
eral science "100 Set," 50 units, mostly
multiple overlays, $231 including
leatherette carrying case (separately
@ $9.75). JH SH C
Science Course 37fs VISUAL b&w.
Physics (7fs 243fr) $12; Chemistry
(lOfs 460fr) $18; Biology (9fs includ-
ing Microbiology 338fr) $20; General
Science (llfs 436fr) $20. JH SH-1
Science for Better Living 8fs SVE si
col set $39.50 indiv $5.50 96pp guide.
Correlated with Harcourt-Brace "You
and Science." JH.
Science Opens New Doors fs NYTIMES
59fr b&w $2.50. Impact on man's way
of life caused by new science dis-
coveries. JH SH
Science Slides FILMSCOPE col ea 50<.
Several hundred 2x2. Animals, birds,
reptiles. JH SH C
Seasonal Changes in Plants mp MH 11
min col $125; b&w $60. Why and how
plants change with the seasons — an-
nuals, biennials, perennials. EL JH
AS NEW AS
TOMORROW!
i6mm COLOR FILMS
for
ELEMENTARY. JR. HIGH
SR. HIGH . COLLEGE
THE PLANET
EARTH
The formation and
growth of our earth . . .
using animal ion and
special effects.
I reel. Color $100
EVOLUTION
OF PO>VER
Using aninuilion, wc
show man's progress
from muscle power
to the atomic power.
/ reel. Color $100
clrcloucil
9iass
Em cA'noNAL Screen and Audiovisual Guide — July, 1960
527 NO. CIENEGA BLVD.
LOSANGELES 48, CALIF.
375
Secrets of a Volcano mp CAROUSEL
26min b&w $135. Spectacular eruption
of Kilauea volcano, studied by U.S.
scientists results in significant new
discoveries about the inside of our
earth. JH SH C
Semi-Conductors mp BRAY 43min b&w
.$100 r$10. PART I (21min) gives each
part basic physics of electron flow in
semi-conductor materials and its ap-
plication as an amplifying device;
PART II (22min) fundamental of low-
frequency amplification; P-N Junction
characteristics and transistor symbols;
common emitter, base and collector
circuits. SH C
The Solar System 6fs FFE col set $42
indiv $7.50. Titles: Introduction to
the Solar System; Mercury and Venus;
Mars; The Giant Planets; Between
the Planets; Our Sun. JH SH
Sound for Beginners mp CORONET 10-
min col $110 b&w $60. Vibration as
explanation of sound phenomena,
through air, solids, liquids. Pri.
Space Guidance and Control mp UWF
lOmin col $90.27. Simulated space
flight of a manned vehicle; explana-
tion of the guidance system, inertia,
acceleration, deceleration, control
problems. SH C A
Spider Engineers mp MOODY ISmin col
The Orb-weaver, the Diving Spider
and the Trapdoor Spider demonstrate
the skill and versatility of their
species. Part of "Science Concepts"
series. Int JH SH
Stars and Star Systems mp EBF 16min
b&w $90. The vastness of the heavens
as observed by the astronomer's tele-
scope, the radio telescope and the
observation balloon, the expanding
universe. JH SH
The Story of Hurricanes mp PATHE
6min b&w $30. The big winds, where
they come from, how they arise, how
their courses are charted, how ad-
vance warning minimizes damage.
El JH SH
The Story of Soil mp CORONET llmin
col $110 b&w $60. Animation is used
to develop story of evolution of soil,
and man's interference with natural
partnership between soil and suited
vegetation. Need to preserve natural
balance of climate, soil, plants, animals
and man. JH SH
Surface of the Earth mp AV-ED lOmin
col $100 b&w $50. The great variety
of surface and the causes that con-
tributed to these formations. El-C
Tide Pool Marine Life 12 flat pictures
11x14" in color, captioned, text on
back, rounded corners and pinhole
punched, FILMSCOPE $11.95 dis-
counts to schools, etc. Titles: Shore-
line, Sea Anemone, Brittle Star,
Knobby Starfish, Sea Urchin, Hermit
Crab, Shore Crab, Cancer Crab, Goose
Barnacles and Mussels, Fixed Snail
Tubes, Chitons, Sea Hare.
Time and Eternity mp MOODY 43mij>
col r$20. The "time microscope"
magnified a split second, and the
"time compressor" squeezes days an
weeks into minutes. Religious mes
sage at end presents the reality o
eternity as scientific fact. SH A
Transistors: Low Frequency Amplifier
mp UWF 15min b&w $29.79. Appli
cation in common base and commo;
emitter amplifiers. SH C
A Tree is Born mp UWF 29min cc
$137.28. USDA production showin
techniques used by research scientist
to produce hybrid pines through con
trolled pollination. HS C TV
Trees and Forest Conservation 4f
DOWLING 23-48fr b&w $10.50 ea $;
Titles: Trees — the Oldest and Larg
est Living Things; How Trees Grow
Why Trees Are Important; Growin
Trees for Tomorrow. Int.
A Trip to the Moon (revised) mp EBl
16min col $180 b&w $90. The luna
probe footage, including S o v i e
pictures of the dark side of the moo3
are included in the revision. Owner
of the 1958 release may obtain supple
mental footage to update their prim
Int-A
Understanding Electricity 7fs JAM co
set $36.50 indiv $5.75. Titles: What I
Static Electricity?; What Is Curren
Electricity?; How Most Electricity I
Produced; Producing Small Amount
of Electricity; Electromagnets ant
How They Work; How Is Electricit;
Used in the Home?; and Using Elec
tricity Safely. Int JH
EDUCATIONAL TESTING SERVICE
announces
Anthropology Completion of its motivational film series
Astronomy
Afomics
Biochemistry
Biophysics
E/ec>fon/"cs
Mathematics
Microbiology
Oceanography
Horizons of Science
Tcti inlcgrated films to stir imagination, stimulate
thinking, and broaden understanding with respect
to tlie sciences.
Optics
Physiology
Psychology
Radiology
Seismology
Space
COLOR - Each 19 minutes
Grades 6-14
$1900 the series of ten
$200 the print
Brochure on request
NDEA
approved
^
Immediately available for preview and acquisition from
EDUCATIONAL TESTING SERVICE
20 Nassau Street, Princeton, New Jersey
Volcano mp STEELED 20min b&w $4£
Various types of volcanoes, thei
causes and effects. JH SH
Water and Soil 4fs DOWLING 25-41f;
b&w $10.50 ea $3. Titles: The Wate
Cycle; How Water Power Produce;
Electricity; Why Water Is Important
Conserving Water and Soil. Int.
Weather Scientists mp UWF 13min co
$135. Workk of the U.S. Weathei
Bureau and cooperating scientists anc
agencies; so many teletype reports ar(
received that an electronic compute)
is required to process them for im
mediate results. JH SH
What's Inside the Earth mp FA ISmii
col $135 b&w $70. Wells, mines, vol
canoes, seismographs; crust, mantle
core. Elem JH.
The Whooping Crane fs STA>fBOW co
$5. Live photography and painting!
of past floclcs; stern measures to pre-
vent extinction of rare species. Evalu-
ated ESAVG 12/59. NFBC produc-
tion. El -A
Wind at Work mp DOWLING llmin co
$110. What makes wind; effect of hea'
and cold; erosion; rain, snow, seec
dispersal; how boats sail and plane:
fly. Elem Int
The Wonder World of Science (Foi
Grade 5) 12fs SCRIBNERS col. Titles
Soil for Plants; Nongreen Plants
Keeping Correct Time; Exploring th(
376
Educational Screen and Audiovisual Guide — July, 196(
he stiTiiiiiii is removed, revealing the
op's heart. From "Frog Anatomy" pro-
ireil hy the Indiana University Audio-
siial (Center.
Rocks Around Us; Exploring Matter;
Air, Our Ever-Present Servant; Why
Winds Blow; Why an Airplane Flies;
How Did Our Solar System Begin?;
Natural and Man-Made Moons; What
Will Hatch from That Egg?; Mineral
Riches of America. Int.
ifhe Wonderworld of Science (For
Grade 6) 12fs SCRIBNERS col. Titles:
New and Old Ways of Preserving
Food; Let's Build a Weather Station;
Exploring Storms; Exploring Mag-
netism; Electromagnetism at Work;
Producing Electricity; Electricity at
Home; Making Music with Wind and
String; Exploring the Sky; Sunset and
Eclipse; The Doctor Examines You;
jj Weapons Against Disease. Int. JH
II
i«|one Melting sfs BELTEL 45min 133 fr
2 LP. Loan. Describes new methods of
ultra-purifying solids and controlling
the distribution of impurities. Four
parts, may be shown singly or con-
secutively: 1: Introduction, II: Theory;
III: Techniques; IV: Leveling, Melting,
refining. C
III
SCIENCE
Physics & Chemistry
elds. Bases, and Salts, mp CORONET
22min col $220 b&w $120. The classi-
cal Arrhenius theory (1887), Bronsted
jj and Lowry, Gilbert Lewis. Prepara-
tion of acids, bases and salts in labo-
ratory and commercially, and their
household and industrial uses. SH
mmonia mp CORONET 18V4min col
$175 b&w $87.50. Physical and chemi-
cal properties shown by a variety of
reactions. Ammonia water as a base
and as a precipitant. Equations. C SH
,tl
ri
nlmals Protect Themselves mp CORO-
NET llmin col $110 b&w $60. Boy's
trip through woods turns up examples
of protection by flight, coloration,
structure, defense. Pri Int
tomic Energy (series) 5fs VISUAL set
b&w (290 fr) $13.50. Titles: Atomic
Concepts — Early Ideas; Atomic Con-
cepts— Modem Views; The Nucleus;
Story of the Atomic Bomb — Atomic
Energy; Survival During an Atomic
Attack. JH SH C
la
tomic Energy in Canada mp NFBC 28-
min col $260 b&w $130. The research
center at Chalk River, Ontario, and
site of Canada's first reactor. Prin-
ciples of nuclear fission and their ap-
plications. JH SH A
Atomic Power and the United States mp
UWF 27min b&w $71.10. (USIA). The
United States offers atomic fuel and
research findings to other countries,
under international agreement, on the
five types of nuclear reactors design-
ed by government agencies and pri-
vate industry. SH C C
Brattain On Semiconductor Physics mo
BELTEL 30min b&w loan. Nobel
Laureate Walter H. Brattain demon-
strates thermal emf, photo emf, and
rectification, and introduces a simple
mathematical model which describes
the observed properties of semicon-
ductors. The history, impact and new
semiconductor phenomena are also
briefly treated. C
Chemical Change mp MH 12min col
$140; b&w $70. Difference between
chemical and physical change; tests
used by chemists. EL JH
Chemistry Film Set 18mp CORONET
col b&w steel cabinet incl when set
is bought. Titles: Introduction to
Chemistry; Using the Laboratory;
Laws of Conservation of Energy and
Matter; Laws of Gases; Oxygen;
Hydrogen; Properties of Water;
Water for the Community; Acids,
Bases and Salts; Ionization; Solutions;
The Halogen's; Nitrogen and Am-
monia; Nitric Acid and the Nitrogen
Cycle; Carbon and its Compounds;
The Colloidal State; Metals and Non-
Metals; Sulfur and its Compounds.
SH
Chemistry Laboratory Series 27mp
CORONET 11 to 37V4min col b&w.
The series was made at the Univer-
sity of Akron by Thomas Sumner,
Ph.D., produced and tested with the
aid of a grant from The Fund for
the Advancement of Education.
Titles are listed and described indi-
vidually. CORONET also offers 16
earlier films in the same subject area.
Chromium and Manganese mp CORO-
NET 371/imin col $350 b&w $175. Oxi-
dation-reduction is central theme in
discussion of properties of these ele-
ments. Ion-electron halt reaction
method. Chromic-metachromite chro-
mate-dichromate relationships. C.
The Colloidal State mp CORONET 16
min col $165 b&w $90. Particle size
relative to solutions and suspensions.
Photomicrography and animation il-
lustrate reactions and interactions.
Survey of industrial applications of
colloidal chemistry. SH
Demon.strating the Gas Laws mp CORO-
NET 21min col $200 b&w $100. Boy-
less Law; Charles' Law; Combined
Gas Law demonstrated and discussed.
Produced by University of Akron. C.
Determination of Atomic Weight mp
CORONET IB'/^min col $175 b&w
$87.50. Specific heat of copper, deter-
mined experimentally, is used to
DUCATIONAL SCREEN AND AUDIOVISUAL GuiDE — JULY, 1960
calculate an approximate atomic
weight for copper. The equivalent
weight is determined by reducing a
known quantity of copper oxide with
hydrogen to calculate atomic weight
in conventional way. C.
Electromagnetic Spectrum chart WEST-
INGHOUSE 40x30%", 8 color on vel-
lum ready for hanging, $2. Spectra
shown: Photographic; X-ray; Radio;
Induction Heating; Ultraviolet; In-
frared. Their range, relationship, defi-
nitions, formulas. Glossary. SH C
The Electron Tube chart WESTING-
HOUSE 25x36" printed in 8 colors on
heavy linen paper, reinforced for
hanging. Basic information on oper-
ation, types and applications. SH C
Electronic Dynamic Demonstrator
TRANSVISION 5 ft x 3 ft board
mounting circuits for operating radio
and TV receivers, built step by step
in teaching principles of physics, elec-
tricity and electronics. Solderless con-
nectors. SH C
Electronic Mock-Vps kits SCIENCE-
LECT. Do-it-yourself kits for students
include assembly boards and all neces-
sary components. Basic Electricity
(29 experiments) $85; Basic Elec-
tronics (31 experiments) $165, with
tubes $180; Basic Radio (60 experi-
ments) $195, with tubes $210; Basle
Television (12 experiments) $119. SH
C.
Elements, Compounds, Mixtures mp
CORONET 30min col $275 b&w
$137.50. Iron and sulfur are the ele-
ments chosen to illustrate chemical
and physical properties. C.
Evolution of Power mp AV-ED lOmin
col $100 b&w $50. Man's progress from
muscle power to the jet age. El-C
Explaining Matter— Atoms and Mole-
cules mp EBF 14min col $150 b&w $75.
Elements, compounds and mixtures
explained in terms of atoms, mole-
cules. The "building blocks of matter"
in varied combinations, producing
varying results. Int JH SH
Glass Eyes That See mp MOODY 13min
col r$6. Demonstrations of nature and
properties of light by aid of the elec-
tronic eye, e.g., sound is piped across
a room on a beam of invisible light.
SH A
God of the Atom mp MOODY 40min
col r$12.50. Equipment and techniques
used in atomic research; actual pic-
tures of the Nagasaki and Bikini x-
plosions. Also Revised Version 28min
col r$12.50 including obliteration of a
test city and of a South Pacific isle.
Religious note is on man's spiritual
bankruptcy and need for rebirth. SH
A
Hard Water mp CORONET 28min col
$250 b&w $125. Operation of ion ex-
change columns in water "softening."
Methods of determining total, perma-
nent and temporary hardness in a
sample of tap water. SH C
377
Kevin Smith, executive producer of films
for the Physical Science Study committee
of Education Services Incorporated, pre-
sents an American Fihn Festival Blue
Ribbon award for the high school physics
film "Crystals" to director Richard Lea-
cock of Andover Productions and the
Physical Science Study committee, and
lo the film principal, Dr. Alan Holden of
Bell Telephone Laboratories, also a cora-
tnittee member.
Heat of Solution mp CORONET mp 16
min col $150 b&w $75. Heat evolved
in dissolving zinc sulfate in water is
measured and the molar heat calcu-
lated. Principles and construction of
calorimeter. C SH
Hydrogen mp CORONET 13%min col
$137.50 b&w $90. Discovery; three
methods of production from water;
industrial application; role in nuclear
developments. SH
I Choose Chemistry! mp BAILEY 15min
col $150 r$7.50; b&w $75 r$5. A
ninth-grader gets a chemistry set for
his birthday and takes it to school.
His interest in the subject leads to a
career. JH SH
Indicators and pH mp CORONET 28min
col $250 b&w $125. Effect of varying
concentrations of hydrochloric acid
on methyl violet and methyl orange
indicators. The pH of a solution of
acetic acid is determined and ioniza-
tion constant calculated. C SH
Ionic Equilibrium mp CORONET 16min
col $150 b&w $75. "Common ion" ef-
fect demonstrated with acetic acid
and acetic salt, hydrochloric acid and
chloride salt, along with appropriate
indicators. Formation and solution of
precipitates. C SH
Ionization mp CORONET 18%min col
$192.50 b&w $105. Background (Fara-
day, Arrhenius). Demonstration of
how ions form. Electrolytes, dissocia-
tion, electrovalance, covalence. Appli-
cations in electroplating, Thyratron
tubes, Geiger counters. The
ionosphere. SH
Ionization and Ionic Equilibrium mp
INDIANA 15min col $150 b&w $75.
Animation photography elucidates
concepts of ionization, dissociation,
and equilibrium, and leads into the
more difficult concepts of the ioniza-
tion constant and buffered solutions.
SH C
Learning Physics (series) 41mp MOD-
ERN (for PSSC) approx 20 min. r$6
ea. Titles: Learning Physics: Short
Time Intervals; Long Time Intervals;
Measuring Large Distances; . . . Short
Distances; Change of Scale; Measure-
ments; Straight Line Kinematics;
Vectors; Definite and Multiple Pro-
portions; Atoms and Spectra; Mole-
cules; Crystals; Behavior of Gases;
Introduction to Optics: Pressure of
Light; Speed of Light; Simple Waves;
Forces; Inertia; Inertia! Mass; Falling
Bodies; Deflecting Forces; Simple
Harmonic Motion; Frames of Refer-
ence; Solar System Kinematics; El-
liptic Orbits; Energy and Work; Me-
chanical Energy and Thermal Energy;
Conservation of Energy; Coulomb's
Law; Millikan Experiment; Coulomb
Force Constant; Electric Fields; Elec-
tric Lines of Force; Moving Charges;
Electric Energy; Magnet Laboratory;
Electrons in a Uniform Magnetic
Field; Mass of the Electron; The Elec-
tromagnetic Spectrum; Photons; Inter-
ference of Photons; The Franck-Hertz
Experiment. These are the films de-
veloped by the Physical Science Study
Committee, Watertown, Mass. SH C
The Magnetic Bottle mp UWF llmin
b&w $48,59 (USIA). Research seeking
a fusion process for development of
unlimited hydrogen power; experi-
mental fusion machine in this new
magnetic pressure field are described.
SH C A
Magnetism Demonstrator. EDMUND.
Three circular magnets of varying di-
ameter and thickness, plus a Kraft-
board tube, are used to demonstrate
attraction and repulsion, non-material
force and other principles. JH SH.
Molecular Weight of Oxygen mp CORO-
NET llmin col $100 b&w $50. A
weighed sample of potassium chlorate
is heated, the oxygen produced dis-
places water which is measured, the
loss of weight of the potassium chlo-
rate is determined and the molecular
weight of the oxygen calculated. C
SH
Molecular Weight of Solutes mp CORO-
NET 8min col $75 b&w $37.50. Meth-
ods for the determination of molecular
weights of non-volatile solutes. C SH
The Naval Research Laboratory Reactor
mp UWF 21min col $123.61. Con-
struction, operation and use. SH C
Neutrons and the Heart of Matter mp
ETS col $210. Exploring the nature
of matter and the significance of the
neutron's behavior, with Dr. Donald
J. Hughes of Brookhaven National
Laboratories. JH SH
Nitric Acid Compounds and the Nitro-
gen Cycle mp CORONET 18%min col
$192.50 b&w $150. Laboratory meth-
ods of nitrogen fixation, mciking nitric
acid, and the Ostwald process by
oxidizing ammonia. Various com-
pounds and their uses — in gunpowder,
photography, dyes, fertilizer. The
nitrogen cycle in nature. SH
Nitrogen and Ammonia mp CORONET
16min col $165 b&w $90. Laboratory
production of ammonia demonstrated.
Industrial preparation (Haber). Uses
in explosives, refrigerants, cleaning
agents, water purification, dry cells,
dyes, fertilizers. Other nitrogen com-
pounds. SH.
Nitrous Acid and Sodium Nitrite mp
CORONET 18%min col $175 b&w
$87.50. A test to distinguish a nitrite
from a nitrate. Sodium nitrite is pre-
pared by reduction of sodium nitrate
with lead and isolated. Chemical prop-
erties of nitrous acid as oxidizing and
as reducing agent, C SH
Oxides of Nitrogen mp CORONET 16
min col $150 b&w $75. Physical and
chemical properties of three oxides-
nitrous oxide prepared from am-
monium nitrate, nitric oxide pre-
pared from dilute nitric acid and
copper, and nitrogen dioxide pre-
pared from nitric oxide and oxygen,
C SH
Periodic Table of the Elements chart
CENSCI 62x52", 4-color on heavy
plastic coated stock. $7.50, spring roller
mounted $12.50. Includes numbers ol
naturally occurring radioactive and
stable isotopes, atomic numbers,
weight, density, boiling and melting
points, electronic configuration, half-
life and other atomic constants. SH
C
Phosphorus mp CORONET 18%min col
$175 b&w $87.50. Physical and chemi-
cal properties of white and red phos-
phorus conpared and contrasted
Calcium phosphide is treated with
water and phosphine is prepared. The
ammonium molybdate test for the
phosphate ion. C SH
Physical and Chemical Change mf
CORONET 28min col $250 b&w $125
Chemical reactions of direct imion
displacement, decomposition, and dou-
ble decomposition are shown. C SH
Preparation and Properties of the Halo-
gens mp CORONET 32min col $30C
b&w $150. Physical and chemical
properties of chlorine, bromine anc
iodine, their relative activity equa-
tions. C SH
Preparation and Properties of Hydro-
gen mp CORONET ISVimin col $17f
b&w $87.50, Electrolysis of water; re-
actions of sodium and calcium with
water, several metals with hydro-
chloric acid, and several acids witt
zinc. Construction of a hydrogen gen-
erator. C SH
Preparation and Properties of Nitric
Acid mp CORONET 21min col $20(
b&w $100. Preparation from sodiunr
nitrate and sulfuric acid in a retort
Solutions of nitric acid in water
properties of various concentrations
Equations. C SH
Principles of Ionization mp CORONET
13%min col $125 b&w $62,50. Effect;
of different types of solute on th(
boiling point of water and on electrl
cal conductivity. Ion migration durinf
electrolysis demonstrated, using ;
mixture of copper sulfate and potas
slum dichromate. C SH
378
Educational Screen and Audiovisual Guide — July, 196(
'ropertles of Acids, Bases and Salts, mp
CORONET 28min col $250 b&w $125.
Conventional properties and tests for
solutions of acids and bases. Reactions
demonstrated: calcium oxide and
water, zinc oxide and water, sulfur
dioxide and water formation of salts.
CSH
•ropertles of Solutions mp CORONET
28min col $250 b&w $125. Nature of
solutes and solvents, factors influenc-
ing solution, effect of temperature.
Supersaturation; extraction. C SH
Ute of Reaction mp CORONET 28min
col $250 b&w $125. Factors affecting
reaction rate. Among the reactions
demonstrated: potassium permanga-
nate and glycerine; oxalic acid solu-
tions and permanganate solutions at
various temperatures. C SH
Standard Solutions and Titration mp
CORONET 21min col $200 b&w $100.
A sodium hydroxide solution is stand-
ardized against potassium hydrogen
phthalate, and is used to determine
the acetic acid concentration of a sam-
ple of white vinegar. The equivalent
weight of an unknown acid is deter-
mined. C SH
Sulfur Dioxide and Sulfurous Acid mp
CORONET 24%min col $225 b&w
$112.50. Physical and chemical prop-
erties of sulfur dioxide and its
aqueous solution, sulfurous acid. A
test shows the sulfate ion to be the
oxidation product of sulfurous acid.
C SH
Sulfur and Hydrogen Sulfide mp COR-
ONET 21min col $200 b&w $100. Crys-
tals of rhombic and monoclinic sulfur,
formation of amorphous or rubbery
sulfur. Hydrogen sulfide prepared
from ferrous sulfide; used as analyti-
cal reagent, C SH
Sulfuric Acid mp CORONET 16min col
$150 b&w $75. Physical and chemical
properties of concentrated sulfuric
acid demonstrated by means of
numerous reactions. C SH
Synthesis of a Compound mp CORO-
NET 13%min col $125 b&w $62.50.
Formula of cuprous sulfide is derived
by experimentally determining the
weight ratio in which copper and sul-
fur combine. C SH
Understanding Matter and Energy mp
IFB ISmin col $185. Demonstration to
inquiring boy of the physical prop-
erties of matter and transformation
into energy to serve man. Potentials
of atomic energy. JH SH
SOCIAL STUDIES
Economics & General
Adventuring in Conservation mp INDI-
ANA ?min col $150; b&w $75. Boys
and girls learn campcraft and conser-
vation. JH
" China Under Communism mp EBF 22
min col $240; b&w $120. Foreign Cor-
respondent John Strohm's 1958 trip
of 7,500 miles — "the story of the awak-
ening giant, reaching out to embrace
the world." JH-C A
Christmas on Grandfather's Farm (new
short version) mp CORONET 13%min
col $137.50 b&w $75. The longer (22
minute) version is also available, col
$220 b&w $120. Americana 1890.
Sleighride to the big farmhouse. A
truly festive family gathering. Pri-A
Communication in the Modem World
mp CORONET llmin sd col $110
b&w $60. Significant role of com-
munication media (books, newspapers,
TV, radio, telephone, recordings, mo-
tion pictures) and recent technological
improvements. Historical develop-
ment; impact on local, national and
international community. Int. JH
A Day of Living mp ASSOCIATION
28V4min col loan. Cross section of
life in many parts of the U.S., and
how life insurance helps provide the
investment funds that finance our
growth. SH— A
Destination Earth mp IDEAL 14min col
loan (Midwest). Fantasy of life under
a dictatorship on a planet without oil.
SH C
Divided Germany: Pivot of the Cold
War fs NYTIMES 57fr si b&w $2.50.
incl. manual. Key role of Berlin. SH
The Economics of American Living 24
wall charts and 168p text RAND
McNALLY ea 37x37" set $39.75. Pro-
ductivity, profits, prices and why they
rise, competition, money, credit, taxes,
capitalism compared with its competi-
tors. SH C
^unnnertime . . •
when your films
are out of circulation
. is the best time for you to have
us remove scratches, correct
brittleness, repair sprocket holes,
remake dried-out splices.
Then, thoroughly reconditioned,
your prints will be ready for hard use
again in the fall.
Of course, before proceeding
we tell you the cost . . . SEND
US YOUR PRINTS NOW.
EERLESS
FILM PROCESSING CORPORATION
165 WEST 46th STREET, NEW YORK 36, NEW YORK
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Edlcational Screen and Audiovisual Guide— July, 1960
379
The Economics of American Living 24
charts RAND 4-color 37x37" $39.75
with textbook. Book separately $1.12,
manual .75, tripod $2 extra. Cultural
and economic resources and mores.
SH
For All Time mp MODERN 30min col
loan. The centennial story of the
Equitable Life Assurance Company.
SH C A
Tlie Future Is Now mp FON 15min sd
b&w $85. Fabulous contributions of
science that have brought what has
been thought of as the future into the
everyday living of today. Atomic
promise for power, agriculture, medi-
cine; television in color on tape. JH
SH
The Golden Door (Immigration) mp
BRANDON 15min col $150 r$12.50.
Our immigration policy as it was, is
and might be, told in animated color
cartoon. SH C A
The House Hunters mp ASSOCIATION
13%min col loan. Dramatized story of
function of the realtor in serving
buyer and seller. SH-A
How Strong Is Russia Now? fs NY-
TIMES si b&w $2.50. Compares and
contrasts foreign policies, economic
philosophy, military status. SH C
A Letter to Moscow mp ASSOCIATION
28min col loan. Story of an American
firm as refutation of the Khrush-
chev's boast that Communism will
win over Capitalism. SH-A
Life Then and Now in the United States
ISfs EBF av43fr col set $108 ea $6.
People, resources, problems and social
interelationships in 18 regions of the
United States chosen for their unique
historical-economic significance. For-
merly distributed by Silver Burdett.
Int JH
Little Town— U.S.A. 9fs EYEGATE col
set with manual $25 indiv $4. Home
life of a small community. Designed
to parallel Big City— U.S.A. from
same source. El JH
The Road to Better Living mp ASSO-
CIATION 25min col loan. The role of
mortgage financing in building of
homes, factories, offices, etc. SH-A
A Story of Two Men mp CHRIS-
TOPHERS 30min sd b&w $30. Life of
Abraham Lincoln's teacher. Mentor
Graham. JH-A
Valerie Pictures
"FOUR LITTLE NAVAJOS"
Navajo children walk v/ith
beauty in Monument Valley
PRIMARY — INTERMEDIATE
18 min. color $110
P.O. Box 31 14 Cleveland 17, O.
Our Part In Conservation mp MH llmin
col $125; b&w $65. Two children get
some first hand lessons in conserva-
tion as their family moves out into the
suburbs — and deepen this knowledge
as they study at school. Grades 3 and
4.
Southwest Indian Country si DUNCAN
2x2 col packaged 4 to a unit with
text. Extensive lists of available re-
sources.
The Twentieth Century 50mp PRU-
..DENTIAL aomin (some 60min) con-
sult local agents concerning loan.
Documentaries on social studies topics
telecast by CBS.
We Live In a Trailer mp BAILEY lOmin
col $110 b&w $60. Family life in
modern mobile home; shows how
people living thus are not really dif-
ferent from others. Pri.
SOCIAL STUDIES
Geography & Travel
Africa 4fs EBF av 55fr col set $24 ea
$6. Titles: The Region; Native Tribes;
Animals and Birds; Plants and
Flowers. El JH
Africa, Giant with a Future mp ED-
SERV 30min col $195 r$10. Tour of
16 African countries by Congress-
woman Frances P. Bolton. SH A
African Village mp FILMDIS 17min col
$180 r$10. The awakening of primi-
tive village in Guinee reflects the
ferment now stirring the continent.
SH C A
After the Harvest mp IDEAL 28min col
loan. The function of the Chicago
Board of Trade, world's largest com-
modity exchange, in marketing the
country's agricultural production. SH
C A TV
Alaska: A Modem Frontier (revised)
mp CORONET llmin col $100 b&w
$50, special price. From busy Fair-
banks to the Eskimos at the Bering
Sea. Gold, salmon, pioneer farmers
of the Mantanuska Valley. Includes
admission as 49th state. Int JH SH
Alaska-Hawaii-Puerto Rico (series) 9fs
EYEGATE col set $25. Three on each
area. Statehood celebrations are in-
cluded. Guide. JH
Alaska, the 49th State mp EBF 16min
col $180 b&w $90. 2nd edition of
Alaska, Reservoir of Resources, em-
phasizing people, occupations, re-
sources. Int-A
Arctic Fashions mp AV-ED lOmin col
$100. Making and designing of parkas,
shoes, and other clothing as artistic
expression of Eskimo women. El-A
The Arctic — Islands of the Frozen Sea
mp EBF aOmin b&w $165. Actual ac-
counts from the log-books of famous
explorers feature the narration; tht
frozen wastes of the Queen Elizabeth
Islands reveal an unexpected abund-
ance of life. El JH SH C A
Arctic Super-Charged Sunshine mp AV-
ED lOmin col $100. How spring and
summer come to the Arctic. El-A
Audiovisual kits fs and materials XCS
catalogs available free on collections
of materials on Turkey, Pakistan,
Iran, Afghanistan and Yugoslavia.
Australia (Second Edition) mp EBF
22min col $240 b&w $120. Geographic,
social, economic, and cultural aspects;
underpopulation; insufficient water.
El-A
Bonanza mp AV-ED 16min col $135 b&w
$70. Story of Virginia City and its
surrounding mining country. El-C
Book Making Town in Liberia fs
LITERACY col $5 r $2,50. How a
jungle in West Africa became a liter-
ate community. SH C A
The British Isles 5fs JAM col set (5)
$25.95, indiv $5.75. Titles: Great
Britain, The Land and Farming; . . .
Industrial Country; . . . Past and
Present; . . . London; Ireland. El JH.
Central Europe 6fs EBF av 50fr col
set $36 indiv $6. Titles: Mountains and
Valleys in Switzerland; Austrian Alps;
People of West Germany; The Nether-
lands and the Sea; Rural Belgium; The
Rhine River. El JH
Child of Hawaii mp JOURNAL 14min
col $150 b&w $75. A real Hawaiian
child tells of his islands in his own
words and with his sister shows the
school and play activities of their
homeland. Pri elem.
Children of Hawaii mp AVIS 16min col
$160. A visit to school children in
Hawaii shows wide variety of racial
and national origins among the young
Americans of the 50th state. Elem.
Classic Scotland mp AV-ED lOmin col
$100. Castles, homes, villages. JH SH C
Countries of Western Europe 9fs EYE-
GATE col set with manual $25 ea
$4. Titles: Austria; Belgium; Germany
I & II; The Netherlands; Portugal;
Modern Turkey I & II; Yugoslavia.
El JH
Customs of the Eskimo mp AV-ED
lOmin col $100. Man the hunter, wo-
man the homemaker. Great celebra-
tion of the coming of spring. El-A
Drew Pearson Reports on Israel's Living
Desert mp UIA 16min b&w r$3. Irri-
gation conquers desert land for
flourishing agricultural communes.
JH-A
Eire — The Irish Republic 7fs col set $25.
Backgrounds, industries, people, edu-
cation, cities, transportation, farms,
prospects. El-SH
380
Educational Screen and Audiovisual Guide — July, 1960
The Era of Water Commerce 1750-1850
mp MH llmin col $140 b&w $70. Im-
portance and evolution of sea and
canal transportation. JH
Eskimo Family mp EBF 17min col $180
b&w $90. Day-to-day life in the an-
nual trek from winter camp to spring
hunting grounds, visit to trading post.
Int JH SH
rhe Eskimo in Life and Legend mp
EBF 22min col $240 b&w $120. Signifi-
cance of Eskimo sculpture as indige-
nous art form preserving ancient
legends. C SH A
riie Face of the High Arctic mp EBF
14min col $150 b&w $75. Evidences
abound of the ice age, seasonal
change, sparse wildlife, evidences of
an early warmer climate, glaciers,
changing face of the land. JH SH C
A
Face of the Land mp UJA 27min b&w
loan. Life in present-day Israel (1959);
interviews with a teacher, hospital
superintendent, agricultural director,
archaeologist, etc.; problems, achieve-
ments and prospects of the new na-
tion. JH-A
rhe Family of Monsieur Rene' mp
FRITH 16min col $130. Upper middle
class family life in southern France.
Father a school supervisor, mother a
teacher. Son, 18, flies a plane; daugh-
ter, in 2600 student high school, rides
jumping horses. Harbor scenes, beach
party, public buildings of Perpignan.
SH
Fifty Miles from Poona mp NFBC 20
min b&w $90. Rural living in Phur-
sangi. village in India. JH SH A
Films About Mexico (Series) Spanish
narration version also available, col.
Titles: Acapuico 20min col $175 b&w
$90; Guanajuato 16min col $150 b&w
$75; Mexico City 20min col $175 b&w
$90; Patzcuaro lOmin col $100 b&w
$50; Yucatan Ruins lOmin col $100
b&w $50; Vera Cruz lOmin col $100
b&w $50. JH-C
Forests of Tropical America 6fs EBF av
50 fr col set $36 indiv @ $6. Titles:
Land of the Tropical Forests; Mam-
mals of ... ; Monkeys of ... ; Cats
of ... ; Birds of ... ; Reptiles and
Amphibians of the Tropical Forests.
El JH SH
France — Molly Visits Her Paris Cousins
mp FRITH 17min col $139. American
girl does Paris with two teenagers.
El-SH
Geography of South America; Five
Northern Countries mp CORONET
llmin col $110 b&w $60. Physical
geography and principal economic
activities of Venezuela, Columbia and
the three Guianas. Int.
Giant in the Sun mp CONTEMPORARY
20min b&w $175 r$7.50. Northern
Nigeria at work and play; political,
industrial and cultural advances. SH
C A
Glaciers mp NORTHERN 14min col
$120. Live-action and animation shows
how glaciers are formed. Moraines,
nunataks, crevasses, eskers. Glacial
landscapes of Greenland and Antarc-
tica. Effects of Ice Age on North
America, which could reappear in
world temperature dropped in aver-
age by only 10 degrees. JH SH C A
Greece mp UWF 18min b&w $39.28.
U. S. Dept. of Defense release, shows
colorful history and culture, post-war
rebuilding and recovery of this NATO
partner. JH SH A
Hawaii— The Fiftieth State mp EBF
17min col $180 b&w $90. The islands'
origin, climate, resources, people,
major industries, schools, strategic
defense position. Evaluated ESAVG
11/59. JH SH
Hawaii — USA (Revised) 5sfs FH 200fr
two 10" LP. Guides. Set (5 and 2 rec)
$29.95, less rec $25. Indiv @ $6. Titles:
Hawaii — Before the White Man;
Monarchy to U.S. Territory; Hono-
lulu How Hawaii Earns Its Living;
People and Customs. Narration by
Kani Evans, Hawaiian lecturer. JH-A.
If You Lived in Malaya fs FRIEND-
SHIP 63 fr b&w $3. A young Christian
guides not only to tourist attractions
but to actual cultural life of his peo-
ple. Closing scenes focus on Christian-
ity's effects. SH C A
India and Ceylon 6fs JAM col set $31.50
indiv $5.75. Titles: Farming in India;
Village Life in India; Life in Northern
India; Life in Southern India; Cities
and Industries in India; Ceylon. El
JH
Iron Curtain Lands mp GROVER-JEN-
NINGS 20min col. A revised (1950)
edition. Soviet Union and satellite
nations in the post-Stalin era. JH-C
Let's Visit Africa film-disc TRAFCO-
CAL $265. 2 "Viewmaster" cardboard
discs each with 14 frames (16mm) col;
file-folder guide. Main emphasis is on
rural life and on influence of schools,
churches (Protestant) and hospitals.
Pri-JH In same series, Japan, Alaska,
Mexico.
Living in the Soviet Union Today (1960)
7fs RAND ea approx 50fr col caption-
ed set $39.75 ea $6.50. Titles: Housing
and Home Life . . .; Schools and Pio-
neer Activities . . .; Agriculture . . .;
Foods, Markets and Stores . . .; Trans-
portation and Communication . . .;
Four Cities of the Soviet Union (Mos-
cow, Leningrad, Kiev, Tashkent); Na-
tural Resources . . . ^TH SH A
Making a Living Around the World
(series) 6mp UWF ea 20min b&w
$110. Titles: Trade and Transportation;
Animal Raising, Hunting and Fishing;
Farming in North and South America;
Farming in Europe and Asia; Fores-
try: Mining. JH
Maps for a Changing World mp EBF
llmin b&w $60. Second edition of
"The Airplane Changes Over World."
How world map concepts have
evolved from ancient times to the
Jet Age. Int JH SH A
Netherlands: Past and Present mp COR-
ONET lOmin col $110 b&w $60. Blend
of historic tradition and modern de-
velopment; traditional and modern
occupations in rural and urban life;
reclamation of land from the sea. Int
JH.
The New States — Alaska and Hawaii fs
NYTIMES 50fr b&w $2.50. Land, peo-
ple, history, industry, resources and
culture. JH
Our National Parks 9fs EYEGATE col
set $25.
Paris: The City and the People mp
CORONET lOmin col $110, b&w $60.
Dialog between a visiting American
and a Parisian in course of a visual
tour of the city. Culture, economic re-
sources and progress; historic land-
marks. JH SH
Our School Life (Japan) fs OSU 45fr
si col $4. Typical day in life of a mod-
ern Japanese school. El
Peru: People of the Andes mp EBF 16
min col $180; b&w $90. Life in the
colorful Chincheros Valley, near the
walled city of Cuzko. A self-contained
Indian village contrasted with the
tene-farmer hacienda economy. Eco-
nomic progress reflected in new min-
ing and transporation improvements,
and in the modern capital, Lima. El
JH SH A
Puerto Rico mp UWF 20min col $195.
Background, climate, agriculture, in-
dustry, capital investments from
mainland. Dudley production. JH SH
Report on Africa mp EDSERV 3 parts
ea 25min col set $550 r$25. I: West
Africa; II: The Belgian Congo and
South Africa; III: East Africa and
Ethiopia. Congr. Frances P. Bolton
trip through 16 countries. For 30min
version see Africa — Giant with a
Future. SH A
AMERICAN FILM FESTIVAL
wue KibboM
AWARD WINNERS
QUETfCO
A deeply inspiring film with its ex-
cellent photography and sound track
that takes one from the cares to the
serenity of noture and out into the
great out-of-doors."
Norman B. Moore
Rochester Public Library
Color * 22 minutes
Rentol: $10.00 • Sale: $200.00
Sc'fid For Our Latest Catalog
Contemporary films
Dept. ES 267 W. 25lh St. Now York 1, N. Y.
ORegon 5-7220
Midwest Office
614 Davit St.. Evonston. III. DAvii 8-2411
Educatio-Nal Screen and Audiovisual Guide — ^July, 1960
381
The Republic of the Philippines mp
UWF 18min col $195. A Filipino
teacher tells of his 7,083 siland archi-
pelago. Extreme cultural and eco-
nomic contrasts. Growth of manufac-
tures. JH-A
The Revolution of Expectations sfs
LIFE 107fr col 10" LP $7.50. Advances
to higher living standards and indi-
vidual freedom by the world's peo-
ples. SH C A
The St. Lawrence Seaway Sfs JAM av
30fr col set $14.95. Titles: Historical
Background; Seaway Travel: The Sea-
way Power Project. Elem JH SH
EVERYTHING IN ELECTRONICS
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Recording equipment. Stereo, Hi-Fi audio,
school sound systems, training kits, elec-
tronic parts. Write for value-packed Catalog.
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FILM TECHNIQUE .»
Election Year 1960 '^
TODAY'S Tjf
STUDENTS
TOMORROW'S
CITIZENS
FUNDAMENTAL ^E=
DEMOCRATIC g5__
PROCESSES
PRESENTED IN
TWO AWARD-WINNING FILMS:
X VOTING PROCEDURES
xTHE LEGISLATIVE
PROCESS
INDIANA UNIVERSITY
au d i o V i sua I center
Bloomington, Indiana
St. Lawrence Seaway 104 si MESTON
col. Canals, locks, river, ships in
transit. 26 packets of 4 slides each.
El-A
The St. Lawrence Seaway (Series) 3fs
JAM col $14.95. Titles: Historical
Background; Seaway Travel; The
Seaway Power Project. Elem JH SH
St. Lawrence Seaway 2fs VEC b&w ea
$3.75. Titles: I: Natural Obstacles, II:
Building the Seaway. JH Reviewed
ESAVG 9/59.
Satellite Globe RAND McNALLY 12"
globe with orbit ring. $14.95. Permits
plotting of paths of satellites around
the earth, based on angle of launching.
Miles, degrees and hours calibrations
for eetrth measurements.
Spirit of the White Mountains mp
DAGGETT 12min col $120. Apache
tribe manages its modern business af-
fairs self-reliantly; contrast seen to
ancient ritual dances. Int JH SH C
The Story of the St. Lawrence Seaway
mp MH 13min col $150. National Film
Board of Canada production showing
importance of the 2300 mile water-
way. JH SH
Thorncliffe mp CFl 25min sd b&w $65
r$2.50. Heavy industry valley in Eng-
land; chemical plants, foundries, and
road machinery. U.K. Central office
of Information. SH C
Turkey — A Middle East Democracy mp
UWF 20min col $195, American visits
young Turkish exchange student and
sees the country through his friend's
hopeful eyes. Climate, agriculture,
geography, cities. JH SH
Two Arab Boys of Tanglier, Morocco mp
FRITH 18min col $138. The boys, 17
and 15, go to school, roam the native
as well as the European city, go out
into the country and see working
camels and Roman ruins, attend the
departure for the annual pilgrimage
to Mecca. JH SH
USSR — The Sikhote-Aline Mountains
mp BRANDON 20 min col r $7.50. Na-
turalists explore little known region
in Far East, seeking medicinal plants;
closeups of animal and reptile life.
JH SH C A
Village of Switzerland mp C-W 20min
col $165 b&w $90. The people of an
Alpine village family — a little girl
and her grandfather, an engaged
couple at a livestock fair, cheese
makers, citizen's arms inspection, and
a democratic town meeting. JH SH
Water hi Arid Lands fs UNESCO 47fr
b&w $3.50. The water cycle, hydrol-
ogy, utilization of water from a va-
riety of sources. JH-A
SOCIAL STUDIES
Government
The Bill of Rights: Its Meaning Today
5fs IFB set $30. Captioned. In a myth-
ical city the people enjoy all rights
except those spelled out in our first
ten amendments. Dramatized empha-
sis on Amendments I, IV, V, VI and
VIII. JH SH
The Board of Directors sfs COOP col
12" LP $35 r$10. Legal responsibilities,
organization and conduct of meetings.
Designed primarily for cooperatives
but applicable generally. SH C A
Citizenship and You mp CORONET
13%min col $137.50 b&w $75. Civics
assignment leads to discovery that
prevoters have many citizenship
duties, rights, responsibilities. JH SH
A Compass for Agriculture mp USDA
21%min col apply. How the informa-
tion gathered (since 1839) by the
government on agricultural crops
benefits the farmer (Revision of 1952
film of same title). SH C TV
The Constitution in Action (Decision
Series) 6mp CMC ea 30min b&w $125.
Titles: Employment Standards; The
Labor Union; The Right to Vote;
Censorship; Military Power; Whose
Interpretation? SH C A
Mr. Chairman mp EBF 13min col $150
b&w $75. The fundamentals of par-
liamentary law, origin of Roberts
Rules of Order, done in cartoon draw-
ing style. SH-A
Open Your Eyes mp CMC 15min col
$100. Combatting eye disease in
Morocco with UNICEF and WHO aid.
SH C A
Our Heritage of Freedom 9fs EYEGATE
col $25. Men and women who strug-
gled to make democracy a workable
way of life. Manual. Elem JH
People Like Maria mp CMC 28min b&w
$125. Bolivian nurse attempts to es-
tablish health center in the Andes.
SH C A
Stars and Stripes on Display mp INDI-
ANA 14min sd col.
Walk To Freedom mp FELREC 17min
b&w $100 r$5. Non-violent boycott
campaign against racial discrimina-
tion led by the Rev. Martin Luther
King in Montgomery, Alabama, 191 '
JH SH C A
1
What 80 Million Women Want mp
CLASEX apply. Original 1912 produc-
tion featuring Emeline Pankhurst and
her suffragettes in their struggle for
the right to vote. C A
Women on the March mp CONTEMPO-
RARY b&w 60 min $250. Available in
2 parts ea 30min @ $130 r$7 ea. The
struggle for women's rights, back to
Victorian days. NFBC production.
SH C A
382
Educational Screen and Audiovlsual Guide — July, 1960
SOCIAL STUDIES
History, Anthropology
Abraham Lincoln's Life Through Post-
age Stamps sfs H-R $11. The life of
the Great Emancipator told via repro-
ductions of commemorative postage
stamps, and interesting narration.
Evaluated ESAVG 6/59. JH SH
Africa Disturbed mp BFC 28min col
$150. Five month survey of 21 coun-
tries by Dr. Emory Ross shows "Free-
dom 1960" the magic word. Discus-
sion provoking analysis. SH C A
The Ages of Time mp ASSOCIATION
23min col loan. Man's progress in tell-
ing time, from Egyptian astronomy to
electric clocks. JH
The American Flag mp EBF 14min col
$150 b&w $75. Subtitled "The Story of
Old Glory" this second edition fea-
tures actual locations and dramatized
events involving the origin, growth
and meaning of our national flag. El-
A.
American History 6fs EBF av 74fr b&w
set $18 ea $3. Titles: Early Settlers
in New England; Planter of Colonial
Virginia; Kentucky Pioneers; Life in
Old Louisiana; Pioneers of the
Plains; Flatboatmen of the Frontier.
Int JH SH.
American Indian Cultures — ^Plains and
Woodlands 6fs EBF av52fr col set $36
ea $6. Titles: The Boyhood of Lone
Raven; The Manhood of Little Coyote;
The Young Manhood of Quick Otter;
The Travels of Quick Otter; Flamingo,
Princess of the Natchez; The Jour-
ney of the Flamingo Princess. Int
American Patriots 6fs EBF av50fr col
set $36 ea $6. Nathan Hale, Patrick
Henry; Betsy Ross; Francis Scott Key;
George Rogers Clark; Commodore
Perry. Int
The Background of the Civil War mp
FA 20min col $200 b&w $110. Exten-
sive use is made of illustrations of
the period, particularly from Harper's
Weekly. Period: 1607 to 1860. JH SH
Beginnings and Growth of Industrial
America mp CORONET llmin col
$110 b&w $60. Economic and social
changes between the Revolutionary
and Civil wars. Rise of the factory
system. Reconstructed historic scenes
at Hopewell Village and Slater's Mill.
Int JH SH
Builders of America (series) 8fs EBF
av 52fr, b&w, set boxed (8) $24, ea $3.
Daniel Boone; Lewis and Clark, Eli
Whitney, Andrew Carnegie, John C.
Fremont, Horace Mann, Susan B.
Anthony, Booker T. Washington. El
JH SH
The Byzantine Empire mp CORONET
13V4min col $137.50 b&w $75. Loca-
tion, history, cultural contributions.
Photographed principally in Turkey
and Greece. JH SH
Cave Dwellers of the Old Stone Age mp
EBF 18min col $180 b&w $90. Pro-
duced in the Dordogne region of
France, where the cave of the Cro-
Magnon man was discovered, the film
shows weapons and other discoveries,
as well as recreated life scenes Int
JH SH
Challenge for France fs NYTIMES 57fr
b&w $2.50. History of empires and
republics, postwar striving to regain
old glories. SH C
Chronicles of America (series) 15fs
YALE si b&w Set 15 with guide
$97.50; indiv $7. Dramatic milestones
in our country's history. Based largely
on the documentary photoplays and
the 56 volume history set of the same
name. JH SH C
Winston Churchill rec COLREC 12" LP
Selected portions of numerous notable
speeches. From Edward R. Murrow's
"I Can Hear It Now." SH C A
Cold War — Berlin Crisis mp FON
50min b&w $200 r $25. Division of
defeated Germany, Berlin as a 4-
power enclave, air lift. Produced for
WPIX TV, New York. JH-A.
Colonial Virginia (series) fs COLWIL
col $5 with guide. Titles: Plantation
Life in Colonial Virginia; The Planter
Statesmen of Colonial Virginia; Cook-
ing in Colonial Days; Independence in
the Making; The Craftsman in Colo-
nial Virginia. JH-C
Colonization of America 4sfs WED-
BERG 199fr 2LP $40. Jamestown to
the Boston Tea Party. JH
Confirming the Republic 6fs SVE col
set $32.40 ea $6. Titles: The Beginning
of Political Parties; New Frontiers,
New Democracy, New Industry; Ex-
pansion and Disunity; One Nation or
Two; Reconstruction and Economic
Development; Road to World Power
and Responsibility. JH SH
The Days of '49 rec FOLKWAYS 12"
LP 16 songs of the Gold Rush days,
sung by Logan English. Most are taken
from the paper-bound songbooks pub-
lished in California before 1860. Many
are parodies sung to tunes then popu-
lar. SH C A ■
Decline of the Roman Empire mp
CORONET 13%min col $137.50 b&w
$75. Photographed in Rome, Jordan,
Germany. Costumed dramatization.
Civil strife, barbarian onslaught. JH
SH
Discovery and Exploration in America
2sfs WEDBERG 31%min 91fr col LP
$20. Marco Polo, Columbus, Cortez,
de Vaca, Coronado, DeSoto, Cham-
plain, McU-quette, Joliet. Int JH
Documents of America (additions to
series) rec ENRICHMENT LP 12" ea
$5.29 (school and library price) .
Alexander Hamilton and Aaron Burr;
reverse — Trappers and Traders of
the Far West. Commodore Perry and
PIXMOBILE PROJECTION TABLE
KEEPS YOUR EQUIPMENT
READY FOR USE
Save time . . . save storage space. Prepare
your visual presentation in advance on the
portable Pixmobile, roll it in, show it, store
your equipment on it. Sponge rubber top,
large enough for both movie and slide pro-
jector. Has 4" viheels, equipped with brakes
that hold on incline. Vibrationless. Several
models and heights. 42" foble onljf $32.95.
OPTIVOX PORTIBLE EASEL
FOR BETTER CHART TALKS
Make a better showing with the versatile
OPTIVOX, suitable for either floor or table.
Steel working board, finished in "riteon"
green, is adaptable for chalk, charts, or mag-
nets. Alummum legs fold into compact unit.
Only $44.95 Carrying case, lamps optional.
Write lor literature and Name of Dialer.
Same Dealer Territoriei Open. Write . . .
THE ADVANCE FURNACE CO.
2310 EAST DOUGLAS WICHITA, KANSAS
Educational Screen and Audiovisual Guide — July, 1960
383
the Opening of Japan and reverse —
Teddy Roosevelt and His Rousrh
Riders. Dramatized narrative with
sound effects. JH.
Englisli History: Nineteenth Century
Reforms ISVimin col $137.50 b&w $75.
Factors influencing evolutionary po-
litical adjustment to the economic and
social upheavals incident to the in-
dustrial revolution. SH
The Explorations of Prince Henry mp
MH llmin col $150 b&w $85. Com-
memorative film marking 500th an-
niversary of death of Portuguese ex-
plorer-prince. JH
A Father of the Southwest mp DAG-
GETT 12i^min col $120, b&w $60.
How Father Kino introduced Spanish
architecture, live stock, new crops
into our colonial southwest. JH-C-A.
Fort Ticonderoga mp MH 15min col
$175 b&w $90. Diverse colonization
policies of British and French. Maps,
dramatization, present-day scenes
combine to tell story of the fort under
three flags. JH
Founders of America (series) 6fs KBF
av 52fr; b&w set boxed (6) $18; ea
$3. Washington, Jefferson, Roger
Williams, John Marshall, Franklin,
Hamilton. EL JH SH.
The Fountain of Jabalia mp CONTEM-
PORARY 15min b&w $35 r$4. A mil-
lion Palestinian refugees in the Gaza
Strip. The UNRWA rehabilitation
program. SH-A
George Washington: Frontier Colonel
rec ENRICHMENT 12" LP. Summary
of early life, emphasizing his 1753
journey to the Ohio Valley; service
with Braddock. Flip side: The Santa
Fe Trail. Elem JH ■
Germany: Feudal States to Unification
mp CORONET ISVimin col $137.50
b&w $75. Political development 1815
to 1871. Filmed abroad. JH SH
4 SPEED
RECORD *
TRANSCRIPTION
PLAYBtS
Vritt tar iUuttrt4d
catalog
AUDIO-MASTER
l7E.45ttiSt, NewYbrk
NEW!
The WILD RICE Story . ,
"Mahnomen — Harvest of the North"
, . a documentary educational film showing the
oncient Chippewa "woter" horvest of WILD
RICE, stressings its importance, post and present,
to the life of the northern forest Indions,
History — Social Studies — Geography
17 Min. Color $170
Preview prims from
FILM RESEARCH COMPANY
Box 1015, Minneapolis 40, Minn.
Hawaii — Crossroads of the Pacific 8fs
and kit WEDBERG col 12" LP 8
realia samples. 38p guide, 127p illus-
trated book, kit $58. The filmstrips
cover volcanic origins, physical en-
vironment, industries, fishing, arts
and crafts, living. Record provides
songs and sounds of Hawaii. Realia
include tapa cloth, coral, lava, luahala,
shells. Int JH
Historic Flags of the U.S.A. si COL-
SLIDE col 2x2. In same series also:
States and Territories of the U.S.A.;
Flags of the United Nations; Pan
American Flags.
How the West Was Won 4fs LIFE col
si (No script) set $20; ea $6. Titles:
Trail Blazers and Indians; Covered
Wagon Days; Toward Statehood; Cow-
boys, Homesteaders and Outlaws. JH
Immigration in America's History mp
CORONET llmin col $110 b&w $60.
Major waves from early 17th century
to present, examined in historic, eco-
nomic and sociological context. JH
SH
The Importance of Rivers, mp AV-ED
lOmin col $100. Cradles of civilization.
El -A
In the Sikhote-Aline Mountains 20min
BRANDON col r$7.50. Naturalist ex-
pedition to northeastern Siberia.
Closeups of tiger, bear, elk, snake;
the booming city of Artem. Produced
by U.S.S.R., English language narra-
tion. SH C A
Inauguration Addresses rcc SPOKEN
WORD 12" LP Franklin D. Roosevelt,
III and IV terms; Harry S. Truman
beginning his first elected term. JH
SH C A ■
Information Slides si DUNCAN col 2x2;
sets of 4 @ $1.25. Titles include:
Frljoles Canyon (8) (Bandelier Natl
Monument); Acoma Pueblo (8); Puye
(4) ancestral home of Santa Clara
tribe; Chaco Canyon (8) ; Taos Pueblo
(4); Mesa Verde (8). Each packaged
4 has excellent printed commentary.
Larger sets: Navajo Textiles; Pueblo
Pottery; Navajo Silver. JH-C-A
Island Exile mp CONTEMPORARY
lOmin b&w $25 r$4. Refugees from
the island of Tinos resettled on the
outskirts of Athens. SH-A
Jamestown: The Settlement and Its
People 4fs EBF av 50fr col set (4)
$24; ea $6. Titles: EsUblishlng the
Jamestown Colony; Jamestovm and
the Indians; Jamestown Develops
Trade; Life in Jamestown. Int JH.
Thomas Jefferson: Father of Democracy
rec ENRICHMENT 12" LP. As mem-
ber of the Virginia House of Burges-
ses, writer of Declaration of Independ-
ence, services during Revolution, gov-
ernor of Virginia. President. Reverse:
The Vikings. JH ■
Leaders of America (series) 6fs EBF av
52fr b&w set (6) $18; ea $3. Titles
Lincoln, Jackson, Lafayette, Webster,
Calhoun, John Quincy Adams. El JH
SH
Lewis and Clark Expedition 2sfs WED-
BERG 91fr LP col $20. Reproduction
of paintings, maps, models, on site
photography; culture of many friend-
ly Indian tribes. Elem JH
Life and Land of Lincoln mp IFF 3r
ea 17%min col ea $180; set (3) $440.
Titles: Lincoln's Youth; The Illinois
Years; The War Years. Iconographic
technique. Evaluated ESAVG 12/59
p662. SH C
Life in Ancient Rome: The Family mp
CORONET llmin col $110 b&w $60.
Typical day with Roman family,
education for boys and for girls,
shops, baths. Filmed in Rome. Cos-
tumed dramatization. Int
Life in Early America 6fs EBF av 52fr
col set $36 ea $6. Titles: Life in New
Amsterdam; Life in Plymouth
Colony; Life in Early Philadelphia;
Life in Old Santa Fe; Life in Early
Midwest; Life in Early California.
Int.
Life of Lincoln fs SVE col $2.50. Photo-
graphed from the famous diagrams
of the Chicago Historical Society. El-
SH
The Living Past (Series) 7mp CLASEX
ea 15min b&w $75 ea r$10 ea. Topical
film records of events from 1895 to
1915, political campaigns, building the
Panama Canal, opening the NY sub-
way, etc. JH-A
Long Journey West— 1820 mp INDI-
ANA 16min col $150 b&w $75. Boy's
account of 78-day trip with his family
from New England to frontier Illinois,
by wagon and flatboat, via New York,
Delaware Water Gap, Pennsylvania
pike, and the Ohio River. JH
Man and His Fight for Freedom 8fs
EBF av 45fr col set (8) $48 ea $6.
Titles: Man's Origins; Man Learns to
Communicate; Man, Builder of Cities;
Man's Commerce; Man the Law-
maker; Man the Laborer; Man's
Governments; Man's Search for
Liberty. SH C A.
Man of the Century: Churchill mp MH
56min b&w $250. CBS broadcast on
"Twentieth Century" series, Oct. 20,
1957. SH C A
Meet Mr. Lincoln mp EBF 27min b&w
$150. Made almost wholly from the
photographs, cartoons and words of
the time; a living portrait as his con-
temporaries saw him. NBC-TV pro-
duction. Elem-A
Mexico: Land of Color and Contrast
(revised) mp NEUBACHER 16min
col $155. Development from early
Indian culture to modern present.
El-SH
Modern Hawaii (revised) mp CORO-
NET llmin col $110 b&w $60. Geog-
raphy and geology related to the
islands' history and economy. Includes
admission as 50th state. Int JH SH
384
Educational Screen and Audiovisual Guide — July, 1960
'^ Navajo — A People Between Two Worlds
mp LINE 18min sd col $150. Impact
of white civilization crowding upon
ancient time honored way of Indian
life, evidently narrated by an educated
Navajo woman. SH C A
New Currents for Latin America fs
NYTIMES 56fr b&w $2.50. Growing
economic stresses, rise and fall of
dictatorships, upsurge of anti-Amer-
ican sentiment. Discussion manual.
JH SH
New Zealand: The Land and the People
mp CORONET Umin col $110 b&w
$60. Ports, live-stock, dairying, ac-
tivities and recreation of people of
European and Maori ancestry. Int
JH SH
Northern Land mp COOP 30min col
$225 r$10. The people of Norway's
most northern land, Finmark. Re-
building war-devastated areas; life
of the Laplanders; reindeer economy;
role of the cooperatives. SH C A
Northeast Farm Community mp INDI-
ANA 15min col $150 b&w $75. Farm
life in the early 1800's; individual
labors, community interests, family
life, natural resources and spiritual
strength. Int.
Our Constitution 5fs WEBPUB col set
$30.50 indiv $6.50. Titles: Writing the
Constitution; Legislative Branch; Ex-
ecutive; Judicial, Bill of Rights. JH
Our Country's Flag (Second Edition)
mp CORONET llmin col $110 b&w
$60. Its symbolism and respect rituals.
The "Pledge of Allegiance" explianed
Int Pri
Our Heritage of Freedom 9fs EYEGATE
col with manual set (9) $25 indiv $4.
Titles: American, the Beautiful; The
Land and the People; The American
Way of Life; Our Heritage of Free-
dom; The Symbol of Liberty; The
Sound of Liberty; The Meaning of
Democracy; Making Democracy Work.
El JH
Our Presidents I 9fs EYEGATE col set
$25 with guide; Lincoln strip from
Civil War set add $2.50. George Wash-
ington through Chester A. Arthur.
El JH.
Patriotic Holidays 6fs EBF avSOfr col
set $36 ea $6. Titles: Lincoln's Birth-
day; Washington's Birthday; Memorial
Day; Independence Day; Columbus
Day; Thanksgiving Day. Int.
Pioneer Journey to the Oregon Coun-
try mp CORONET 13';4min col $137.50
b&w $75. Ten-year-old boy tells of
journeying with his family in the
wagon train. Int JH
Pioneer Spinning and Weaving mp
INDIANA lOmin col $100 b&w $50.
Processing of flax and wool, photo-
graphed at the Farmers' Museum at
Cooperstown, N. Y. El-A
The Pony Express in America's Growth
mp CORONET llmin col $110 b&w
$60. The need for improved communi-
cation with the Far West; dramatic
costumed re-enactment of inaugura-
tion and operation prior to the coming
of the telegraph. Int JH
Primitive Man in Our World mp
BAILEY 12min col $120 r$6. Basic
pattern of life of primitive man ob-
served in self-sufficient New Guinea
tribe. JH-C A
Quetico mp CONTEMPORARY 22min
col $200 r$10. Million-acre natural
wilderness athwart the Minnesota-
Ontario boundary, established jointly
by Canada and U.S. JH-A
The Rhine: Background for Social
Studies mp CORONET llmin col $110
b&w $60. Historical and economic im-
portance from Roman days to present.
Int JH SH
Rise of the Roman Empire mp CORO-
NET 13%min col $137.50 b&w $75.
High points of development from the
city's beginnings to the establishment
of the republic in 509 B.C., and the
transition to dictatorship. Costumed
dramatization. Photographed mainly
in Rome. JH SH
The Russian Revolution, mp FON 20-
min b&w r $30. Eye witness films of
the revolution of 1917 and of the
Civil War that followed. Historical
documentary produced for WPIX
television. JH-A.
The Saga of the Erie Canal mp LOEB
llmin col $125. The romance and
humor of the great waterway, Song
by Oscar Brand. JH-A
The Santa Fe Trail rec ENRICHMENT
12" LP Dramatization of first wagon
train (1822); emergency fording of
flooded river, fighting off an Indian
attack, exploration of the Cimarron
River. Reverse: George Washington:
Frontier Colonel. Elem JH ■
The Secret Life of Adolph Hitler mp
FON 50min b&w r $25. Imprison-
ment, "Mein Kampf," rise to power
in 1933. Life at Berchtesgaden. Rus-
sian films of final capture of Berlin.
JH-A.
Settling the New World 6fs EBF av49fr
col set (6) $36 ea $6. Titles: Spanish
Colonization; French Colonization;
New England Colonization; The Mid-
dle Colonies; The Southern Colonies;
Colonial Government. JH SH
Spain— Valencia Family mp FRITH
16min col $130. Two boys 18 and 13,
and their 16-year-old sister make the
Spanish family understandable to
American students. JH SH
Supreme Court Cases 2rec EAVI LP
$11.90. Eleven historic questions of
basic law, from Marbury vs Madison
to the School Segregation Decision.
The cases, in separate bands, are pre-
sented by a) narrator's statement of
facts, b) arguments for plaintiff, c)
same for defendant, d) the Court de-
cision. SH C
Tipi-How mp TETON 12min sd col
$100; b&w $50. The art of erecting a
tipi as it was done in the culture of
The American Plains Indians. JH SH
C A
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Only Compco offers "a new dimension in >
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Traditional England mp AV-ED lOmin
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The True Story of the Civil War. rec
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The United Nations Way to Freedom fs
BFC 70 fr col $7. Two scripts, one for
general use, the other for women's
groups. Well being, dignity and love
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The Vikings rec ENRICHMENT 12" LP.
Explorations of Eric the Red and Lief
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The Vikings — Life and Conquests mp
EBF 17min col $180; b&w $90. Film
follows Viking raids, influence on
areas invaded, and counter-influence
on their own culture. Produced in
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Warriors at Peace mp DAGGETT 12%
min col $120, b&w $60. Peaceful life
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The Warsaw Ghetto mp NYBR 28%min
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Westward Growth of Onr Nation mp
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World History: An Overview mp
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History's determinants from its dawn
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of communication. JH SH
Social Problems
Accent On Abilities fs POCKET 78fr col
$6. Severely handicapped men and
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Analysis of the World Scene tape
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A. J. Muste discusses U.S. foreign
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As Our Boyhood Is mp METHODIST
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At This Moment mp WLISR 18min col
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The Biggest Bridge in Action mp MU-
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while he has learned to face the
world despite his handicap, his local
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JH-A
The Case of Dr. Laurent mp BRAN-
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Drew Pearson Reports on War and
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Face to the Future fs FRIENDSHIP 70fr
col $6. Disruption of family life by
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native African culture. Role of the
church in mitigating opposive labor
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386
Educational Screen and Audiovisual Guide — ^July, 1960
Fair Chance mp PARTHENON 14%min
col $75 b&w $45. The case for planned
parenthood is dramatized in the con-
versation of two expectant fathers,
waiting outside the maternity ward.
Well reviewed by critics, clergy,
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Heart of the Neighborhood mp METHO-
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A light-fingered teen-ager and his
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The High Wall mp FELREC 15min col
r$5. Case history of a young bigot
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' Kryfto mp CONTEMPORARY 20min
b&w $35 r$4. Life in a war refugee
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one a job. The film gets its name from
the hide-and-seek game played by
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Lots for Sale mp UWISC 18min col
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1953, 72pp, 40c; The Entertainment
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Manual for Evaluators of Films and
Filmstrips 1956 40c. UNESCO
Segregation and the South mp CON-
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Documentary traces effect of the
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Strangers In Their Own Land fs
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Where Will You Hide mp FELREC 22
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Educational Screeiv and Audiovisual Guide — July, 1960
387
ALPHABETICAL TITLE INDEX
This is a listing by title, of all the materials appearing in this edition of the BLUE BOOK
About the Human Body 352
Accent Aigu (series) 358
Accent on Abilities 386
Acids, Bases, and Salts 377
An Adventure with Andy 364
Adventures in Modern Leather
Craft 345
Adventures In Rhythm 362
Adventures in Science:
The Size of Things 373
Adventures in Slidefilms 346
Adventures of a Chipmunk
Family 364
Adventures with Numbers 362
Adventures in Conservation . . .379
Adventuring in the Hand Arts.. 345
Africa 380
Africo Disturbed 383
Africa, Gicmt with a Future ...380
Africa is Waiting for Christ
and His Church 366
Africon Village 380
After the Horvesl 380
The Ages of Time 383
Air 373
Airplanes, Jets and Rockets ...373
Airplanes: Principles of Flight. .373
Alasko-Hawaii-Puerto Rico
( series ) 380
Alaska, the 49th State 380
Aloska: A Modern Frontier
(revised) 380
Aloska, a World to be Won . . .366
Alaska's Modern Agriculture ..343
Alcohol, Let's Think it Over .352
Alice in Wonderland 360
All Day Long 366
Alphabet Conspiracy 359
Alternatives 344
America's Cup Rocet — 1958 ...364
The American Flog 383
American Folk Heroes 360
American History 383
Americon Indian Cultures —
Plains and Woodlcmds 383
American Patriots 383
American Women — Partners
in Research 356
Ammonia 377
Anolysis of the World Scene.. 386
Anatomy 371
The Ancient Mariner 360
". . . And on Earth Peace" . . . 366
And Ye Also Are Witnesses. .. 366
Animal Story 364
Animal Town of the Prairie ...371
Animals 371
Animals Move in Mony Ways ..371
Animals of Prehistoric America. .371
Animals Protect Themselves ...377
The Apostles Creed .366
Appalochion Spring 345
The Appreciation of Pictures
(series) 345
Architecture Mexico 345
Architecture West 345
Arctic Foshions 380
The Arctic — Islands ol the
Frozen Sea 380
Arctic Super-Charged Sunshine. .380
Arctic Wildlife Range 371
Area ond Volume 362
Aristotle ond the Scientific
Method 373
388
Around the World Easter Party. .366
Arranging Flowers in Your
Home 356
Art and You 345
The Art of Henri Matisse 345
The Art of Wan Gogh 345
As Our Boyhood Is 386
At This Moment 386
Atomic Energy (series) ..... .373
Atomic Energy 377
Atomic Energy in Canada .....377
Atomic Power and the
United Stotes 377
Audiovisual Kits 380
The Audio Visual Supervisor ..348
The Audio-Visual Training
Series 348
Australio (second edition) . . .380
Automotive Electrical Fundct-
mentols 357
Autopsy of an Auto Accident . .352
Autumn Color 345
B
The Baby and the Battleship . . .350
Bobylonion Biblical Chants ....366
Baby's Health and Core
(series) 353
Bock to School — '59 348
Backbone of the Corps 344
The Backbreoking Leaf 343
The Background of the
Civil War 383
Balance in Nature 371
Balance Your Diet for
Health and Appearcmce 353
Baptism and the New Creation. .366
Barbara's Hoppy Christmas . . .366
Barrel Number One 373
Basic Electricity (series) 373
Basic Primary Science 373
Basketball for Boys 364
Bcfttle of the Bugs 371
Beethoven: Concerto in D Mojor
Op. 61 363
Beethoven: The Nine
Symphonies 363
Beginning French Conversation. .358
Beginning Phrase Reoding 348
Beginning Lip Reading 348
Beginning Responsibility:
Lunchroom Manners 350
Beginnings of Conscience 350
Beginnings and Growth of
Industriol America 383
A Better World Begins With Me. 366
Between the Tides 371
The B-Flot Clarinet 363
The Bible Speaks on
Segregation 366
Bible Story (series) 366
The Bicyclist 353
The Big Bluff 364
The Biggest Bridge in Action . . .386
Bike Behavior 353
The Bill of Rights:
Its Meaning Today 382
Billy Meets Tommy Tooth 353
Biography of o Missile 344
Birds: How We Identify Them . .372
Biology I 371
Biology M 371
Birds ond Their Songs 372
The Birth of Christ 366
Block Potch 373
Blazing a Trail to the Stors . . . .373
Blessed Are the Peacemokers ..366
The Board of Directors 382
The Bolshoi Ballet 350
Bonanza 380
Book Making Town in Liberio ..380
The Book of Acts 366
Born in Freedom 357
Boy Scientists Cseriet) 373
Brottoin on Semiconductor
Physics 377
Breakthrough the Chollenge
of Agricultural Research . . . .352
The British Isles 380
Builders of America (series) ..383
Building the American Dream . .356
Building a Better Sunday
School 366
Bulgaria 362
Bureau of Mines Films 357
The Busy Harbor 357
The Byzantine Emprie 383
The Cancer Challenge to Youth 353
The Canterbury Tales 360
The Captain from Koepenick. .350
Career Opportunities in the
A.R.D.C 344
Careers in Scinece 352
Carrot Nose 364
The Case of Dr. Laurent 386
Cosh Registering for Quick
Service 346
The Catholic Way 366
Cattle Warble Flies 343
Cove Dwellers of the
Old Stone Age 383
Central Europe 380
Ceramic Glazes 345
A Chairy Tale 364
The Challenge 353
Challenge for France 383
The Changing Maple Country . . .343
Channels of Power 366
Chaplin Comedies 347
The Charge of the Light
Brigade 350
Chemrcol Change 377
Chemistry Film Set 377
Chemistry Loborotory Series ...377
Chemistry of Iron Making ....357
The Chicken 350
Child of Hawaii 380
A Child's Prayer 366
Children of Hawaii 380
Children's Songs 364
Children's Stories of Fcmous
Americans 364
Children's Story Book 365
Children's Story Films 365
Children's Story Filmstrips
(series) 350
China Under Communism 379
Choice in China 356
Christian Adventures in Central
America 366
Christian Frontiers in Alatko...366
Christian Living (series) 366
Christian Roots in Southeost
Asia 366
Christian Stewardship (series) . .366
Christmas for All Ages
(series) 366
Christmas on Grandfather's Form
( new short version) 379
The Christmos Riddle 367
Chromium and Manganese 37?
Chronicles of America (series) .. 38;
Winston Churchill 3S:
Circulotion — Why and How ...37:
Circle of Confidence 36<
Citizenship and You 38^
The City Church 36;
Civil Defense Emergency
Hospital 34^
Classic Scotland 38(
Cold War — Berlin Crisis 38:
The Colditz Story 35(
College Entrcmce Exams
(English) 341
The Colloidal State 37:
Colonial Virginio (series) 38^
Colonization of America 38:
Communications for Beginners . .34]
Communication in the Modern
World 37-
Communication: Story of Its
Development 34
Commutation of 0-C Mochines . . 35:
The Compass 37."
A Composs for Agriculture 38'
Composition 35'
Confirming the Republic 38:
Congo Christian Centers 36
Congo Close-Up 36
Congo Hondclosp 36
Congo Journey 36
Conserving Our Forests Today.. 37
Conserving Our Soil Todcry....34
The Constitution in Action
(Decision Series) 38
Controlled Photographic
Lighting 34
Copper Mining 35
Copper, Steward of the Nation. .35
Correlieu 34
Cotton — Fibre With o Future ... 34
Countries of Western Europe ..38
Country School 34
County Foir 34
CPA 35
Croftsmen of Ccmodo 34
Creative Rhythms 36
Crime at Chotiment 35
Crotched Mountain, U.S.A 34
The Crucible 35
Crystals — An Introduction 37
Customs of the Eskimo 38
Donee Your Own Way 34
Darwin Discovers Nature's
Plon 37
The Down of BeHer Living ...35
The Day Called X 34
A Day of Living 37
The Days of '49 3€
The Dead Sea Scrolls
and our Scriptures 3i
Decline of the Roman Empire . .3E
Demonstrating the Gas Laws ..37
Design for Abundance 3^
Designing a Better Tomorrow . . .35
Destination Earth 37
Determination of Atomic Weight. 37
Devotionol Worship Service . . .3t
Dick's Discovery 3<
Digging Deep 3(
Discovery and Exploration
in America 3t
Disney Cartoons 3'
Educational Screen and Audiovisual Guide — July, 196 I
Alphabetical Title index
ifid«d Germany: Pivot of
the Cold War 379
cuments of America
(odditions to series) 383
9S, Cats and Your
Community 353
ilors for Health 353
wn to Earth 374
ew Pearson Reports on
srael's Living Desert 380
ew Pearson Reports on
War and Peoce 386
ive Defensively) 353
iver Educotion (TV series) . .353
urns of Passion 363
nald Duck in Sunday School
(series) 367
Dump That Got Its
Face Lifted 367
St or Destiny 372
Eager Piono ............ 365
irly Nickelodeon Mellow
Dromas 347
irly Reading and Writing ....348
e Earth (series) 374
Earth and Its Moons 374
Earth — Our Planet 374
irth Satellites — Explorers of
Outer Space 374
Earth's Surface 374
ister Arithmetic (series) 362
ister in Jerusalem 367
ister Series 367
isler Stories 365
ho of an Era 357
ology (series! 372
le Economics of Americcm
Living 379, 380
lucotion is Everybody's
Business 348
fective Listening 348
i — The Irish Republic 380
Patito Feo 358
ectra Newsreel 357
ricity: How to Make
Circuit 374
ectromognetic Spectrum 377
le Electron Tube . 377
ectronic Dyncxnic Demon-
strator 377
ectronic Mock-Ups 377
ementary Classroom Guidance. 348
entary Science Loboratory. 374
ements, Compounds, Mixtures . 377
ena of the Philippines 367
le Emperor's New Clothes ..359
le Enchanted Isles —
The Galapagos 372
id of the Line 357
glish History: Nineteenth
Century Reforms 384
le Era of Water Commerce
1750-1850 381
copade 350
ikimo Arts 345
^ .ktmo Family 381
le Eskimo in Life and Legend. 381
pona: Tierra y Pueblo 358
itoblishing Work Standards
in Sampling 346
le Ever-Changing Earth 374
tejy Day Except Christmas ..347
olulion of Farming .343
solution of Power 377
Kchonging Greetings and
Introductions 350
Experience With an Eel 372
Kperimentol Cancer Research. .362
xplaining Motter — Atoms and
Molecules 377
xplaining Matter: Molecules
Motion 374
^ lie Explorations of Prince
Henry 384
:ploTing the Edge of SpcKe . . .374
jj xploring the Moon 374
Exploring With Science 374
Exposure 347
Exposure Meter: Theory and
Use 347
Expression Through Dance . . .345
Fobiola 350
Fable for Friendship 367
The Face of the High Arctic . .381
Face of the land 381
Face to the Future 367, 386
Facts About Film 347
Facts About Oil 357
Facts About Projection
(2nd edition) 348
Facts of Faith 367
Foir Chance 387
The Fallout Atom 374
Fallout — When and How to
Protect Yourself Against It. 344
The Family Altar 367
The Family of Monsieur Rene.. 381
The Far Side of the Moon ...374
Farmer Don and the City 343
Farmers of Japan 343
A Father of the Southwest .... 384
Favorite Passages from the
New Testament 367
The Federal Veterinarian in
Agriculture 343
Fidelio 364
Fifty Miles from Poona 381
50,000 Lives 353
Films About Mexico (series) . .381
Filmstrips, Use, Evaluation
and Production 348
Finger Games No. 1 365
Fire and Fire Prevention 353
Fire Magic 374
First Aid on the Spot 353
First Soviet Earth Satellites ...374
The Five-String Banjo 363
Flagged for Action 357
Flannel Board Gomes 365
The Flow of Life 372
Flowers at Their Best 343
Folk Music of Japan 364
Folk Songs for Young People. .364
Folk Songs of America's
History 364
Footsteps of Jesus .367
Footsteps of Livingstone 367
Footsteps of Paul 367
For All Time 380
Forests of Tropical America ...381
The Formation of Ferromagnetic
Domains 374
Forms of Poetry 359
Formulas in Mathematics 362
Fort Ticonderogo 384
The 4-H Leader 343
40 Billion Enemies 356
The Forty-first 350
Founders of America (series) . .384
The Fountain of Jabalia 384
Four Firsts of Motor
Maintenance 357
Four-in-One Guy 357
France Actuelle: Le Pays et
ses Habitants 358
France — Molly Visits Her Paris
Cousins 381
Free and Inexpensive Learning
Materials 348
Free Sport Film* 364
French Civilizcrtion as Reflected
in the Arts 345
French Film Reader (series) . . . .358
French for Beginners 358
French Language (series) . . . .358
Frog Anatomy 372
From Generation to Generation. .372
From Leaves of Grass ........ .360
From Mountains to Microns ...357
Fun and Fitness with Music . .364
Fun Playing Volleyball 364
Fundamentals of the Nervous
System 372
Fundamentals of Science^
Grades 3 ond 4 374
The Future is Now 380
The Gadfly . . 350
Galileo 374
The Gasoline Age — History of
Transportation 357
Gasoline's Amazing Molecules. .357
Gateway to French 358
The General 347
General Science 374
General Science I 374
Geogrofia de Sud America: Los
Cinco Poises del Norte 358
Geography of South America;
Five Northern Countries 381
Germany: Feudal States to
Unification 384
Gershwin: Rhopsody in Blue and
An American in Paris 363
Getting Ready for the
Countdown 367
Giant in the Sun 381
Girls, Let's Learn Softball 364
Giving Thanks Always ....... .367
Glaciers 381
The Glad Church . . .
The Sad Church 367
Glass Eyes That See 377
Glorio and David (series) 358
Glory in the Highest 367
Goals in Spelling 359
God of the Atom 377
Going Steady 350
Going to School Around
the World 348
The Golden Age of Comedy ..350
The Golden Age of Flemish
Painting (series) 345
The Golden Door (Immigration) .380
Glenn Gould 363
The Grail Singers 364
The Grass Blade Jungle 372
Great Art Prints 345
The Great Polar Whale 372
Great Stories from the
New Testament 367
Great Stories from the
Old Testament 367
The Great Train Robbery ..... .347
The Great White Woy —
To Good Laundering ..... .356
Greece 381
A Guide to Correspondence Study
in Colleges ond Universities . .348
H
Hamburg, die Hansestodt . . . .358
Hammers, Screwdrivers, Nails
and Screws 357
Handling and Sorting Apples
in Pallet Boxes 343
Hands We Trust ....362
Handwashing — Aseptic
Technique 362
Happy Little Hamsters 372
Hard Water 377
Harold and the Purple
Crayon 365
Have 1 Told You Lately
That I Love You? 347
Have Language Lab: What
Now? . ..348
Hawaii — Crossroads of the
Pacific 384
Hawaii — The Fiftieth State ...381
Hawaii— USA (Revised) 381
He Is Risen 367
Health and Safety for You 353
Health for Effective Living ...353
Health in Our Community 353
Heart of the Neighborhood . .387
Hearts, Lungs ond Circulation. .353
Heat 374
Heat of Solution 378
Helicopter Orientation: Basic
Anatomy of the Helicopter. . .344
Helicopter Orientation: Introduc-
tion to Rotary Wing Flight.. 344
Helicapter Orientation: Operation
of the Single Moin Rotor
Helicopter 344
The Hereford Story 343
Herman Holds a Sales Meeting. .346
Heroes for God 367
Heroes of Shipka 350
High Arctic: Life on the Land. .372
The High Woll 387
Historic Flags of the U.S.A. ...384
The History of the Motion
Picture 347
Hog Grading 343
Holiday Rhythms ....365
The Honeybee 372
Honor Your Partner 364
Horizons of Science 374
The House Fly 372
The House Hunters 380
How Electricity is Produced ...374
How Far 365
How Good Are Our Schools?
Dr. Conant Reports 348
How Seeds ore Scottered 374
How Strong is Russia Now? ...380
How To Collect and Preserve
Plants 374
How To Get the Most Out
of a Filmstrip 348
How Vast is Space? 374
How To Do Rescue Breathing. . .353
How the West Was Won 384
How We Get Our Homes 356
How We Got Our Christmas
Customs 367
The Human Body: Excretory
System 372
The Human Side 362
Hymnstrips for Church Banquets 367
Hydrogen 378
I Choose Chemistry! 378
If You Lived in Malayo 381
I Wos Mode a Minister 368
I'll Sing, Not Cry 368
Immigration in Americo's
History 384
Impact 353
The Importance of Rivers 384
The Imported Fire Ant 343
Improve Your Punctuation ....360
Improving Americo's Health ...353
In Case of Fire .353
In Joseph's Garden 367
In the Park 360
In the Shodow of the Vaticon. .368
In the Sikhote-Aline Mountains. 384
In Times Like These 368
Inauguration Addresses 384
India and Ceylon 381
Indian Artist of the Southwest . 345
Indicators cmd pH 378
Information Slides 384
The Inquisitive Giont 374
Insect Collecting 374
Integrated TecKhing Materials. .349
Interpretation in Tones 363
An Introduction to Ballet ....345
Introduction to the Fluorescent
Treponal Antibody Test .... 362
An Introduction to the
Humonities 360
Introductory Statistics 362
Introduction to Swimming Pool
Sanitation 353
Ionic Equilibrium 378
](; ioi CATION AL Screen and Audiovisual Guide — July, 1960
389
Alphabetical Title Index
lonixotton 378
Ionization and Ionic Equilibrium. 378
Iron Curtain Lands 381
Island Exile 364
Itroel — Land Reborn ......... 368
It's Up To You 353
It's Wonderful Being a Girl ...353
Italion for Children 358
Jamestown: The Settlement
and Its People 384
Japanese Caligraphy 345
Jeep Frolics 357
Thomas Jefferson: Father of
Democracy 384
Jet Age Flight 357
The Jewish Calendar 368
JIminy Cricket, Tales of 368
Jooo's Life ot School 368
Journey Into Spring 374
Journey to Understanding 368
Juan y su Burrito 358
Jumble Jingte Flip-It 365
Keys to Reading 359
The King and 1 363
Know Your Child 368
The Kojimas of Japon 368
Korean Victory 368
Kryfto 387
L'Aulomne est une Aventure. .358
La Gallinta Sabia 358
La Vie Dons Une Ferme
Froncaise 358
Land off Jesus* Later Ministry .368
Languoga 359
Languoge of Algebra 362
The Last Days of Pompeii 350
Latin America Is Big 368
Le Viloin Coneton 358
Leoders of America (series) ..384
The Leading Edge 344
Leading From Strength (series). 344
Learn German in Record Time.. 358
Learning About People
*'Shortstrips" 365
Learning Physics (series) 378
Learning Theory and Classroom
Practice in Adult Education. . 349
Learning to Set Type 357
Learning to Use the Dictionary. 359
A Letter to Moscow 380
Let's Dance 364
Let's Draw (series) 345
Let's Look at Great Paintings. .345
Let's Make Music (series) 347
Let's Put on a Play 349
Let's Sing (series) 368
Let's Visit Africa 381
Letter Writing 346
Lewis and Clork Expedition . .384
Life Among the Penguins .... 374
Life and Land of Lincoln 384
Life and Times of a Red
Balloon 365
Life Before Birth 372
Life in Ancient Rome:
The Family 384
Life in Early America 384
Life Long Ago 374
Life of Christ in Slides 368
Life of Jesus 368
Life of Lincoln 384
Life of Moses 368
Life of St. Paul Maps 368
Life on a Dead Tree 374
Life Situation — Speech Reading
(series) 349
Life Then and Now in the
United States 380
Lifelines U.S. A 357
Light As You Liko It 356
The Lion and the Mouse 365
Listen and Ploy the Piano ....363
Listen-Speak-Learn 349
Listening Time 360
Literocy Unlocking the Bible. .368
Little Town— U.S.A 380
The Little Tractor Who Traveled
to Israel 365
The Littlest Angel 368
The Living Christ (series) ...368
Living in Mexico Today 358
Living in the Soviet Union
Today (19601 381
The Living Past (series) 384
The Living Stone 369
The Living Tree 369
Locus 362
Long Journey West — 1 820 384
A Look at Soviet Agriculture. .. 343
Look Toward Tomorrow 344
Loran Duty: A Challenge 344
The Lord's Prayer 369
Lots for Sole 387
The Luck of Roaring Camp 360
Lullaby of Christmas 369
M
Mochines for a Land of Plenty. .343
Machines Thot Move Forth ...357
The Magnetic Bottle 378
The Magic Camera 356
Magnetism Demonstrator 378
Magnets 375
Make All Things New ...352,369
Make Color Your Business —
With The Ektocolor System. 345
Making a Living Around the
World (series) 381
Making a Mosaic 345
Making it Work 346
Man and His Fight for Freedom. 384
Man of Music 363
Man of the Century:
Churchill 384
The Mony-Colored Paper 345
Many Moons 360
Maps for a Changing World . . .381
The Mark of the Hawk 350
Mark Twain Tonight 360
The Morket Man 343
Marketing Research Pays Off ..343
Mortin Luther 369
Mary's Pilgrim Thanksgiving . . .369
The Mass and the Sacraments
(series) 369
The Mathematician and the
River 362
Mealtime Magician 356
Measuring Areas: Squares,
Rectangles 362
Meosuring Time and Things . .362
Medical Mission 362
Mediterranean Culture 345
Meet Mr. Lincoln 384
The Membrane Filter 362
Menacing Shadows 356
Merchant of Venice 360
Metal Shop Sofety 356, 357
Methodism in the New Malaya. 369
Mexico: Land of Color and
Contrast (revised) 384
Mexico: Tierra de Color y
Contraste 358
Microorgonisms That Cause
Disease 372
Microscopic Wonders in Water.. 375
Migration of Birds —
The Canada Goose 372
A Mile High— A World Wide! 364
Military Lady 344
Miracle Bridge Over Mackinac . 357
Mission Fallout 344
Mission in Bolivia 369
Mr. Choirman 382
Mister! Meet the Future! 344
Mnemonic Phonics 365
Modern Art — Henri Matisse,
Part II 345
Modern Dance Composition . . .345
Modern Greek Heroic Oral
Poetry 360
Modern Hawaii (revised) ....384
Modern Mounting by the Dry
Mounting Process 387
Moiseyev Dancers^"The
Strollers" 350
Molecular Weight of Oxygen . . .378
Molecular Weight of Solutes ...378
Momma Don't Allow 387
Monganga 362
The Months Before Birth
(series) 375
Moonfaird 347
Mother Love 372
Mounting Pictures 349
Moving Day— Timmy's New
Neighbors 365
Much Ado About Nothing 361
Music for Young People
(series) 363
Music of Christmas 363
Music for Worship 369
Musigroph 363
My Fair Lady 363
My Own Yard to Play In 349
Mystery in the Kitchen 356
Mystery of the Sun 375
Mystery of Three Clocks 375
N
Nana 350
National Gallery of Art
(series) 345
Nature Stories for Primory
Science 375
Navajo^A People Between Two
Worlds 385
The Ncnry Goes to Church 369
The Naval Research Laboratory
Reactor 378
Netherlands: Past and Present. 381
Neutrons and the Heart of
Matter 378
The New Commandment 387
New Currents for Lotin America. 385
A New Day for Africcm Women. 387
New Dimensions in Language
Teaching 349
New Frontiers of the Brain ...362
New Horizons in Arithmetic. . . .362
A New Start 369
The New States — Alaska
and Hawaii 381
The New Testament in
Filmstrips 369
New Zeolcmd: The Lond and
the People 385
The Newspaper 357
A Newspaper Serves Its
Community 357
IsacK Newton 375
Nice Time 347
Night in a Pet Shop 365
1 958 Miller Open 364
Nitric Acid Compounds and
the Nitrogen Cycle 378
Nitrogen and Ammonia 378
Nitrous Acid and Sodium
Nitrite 378
No Man Is an Island 361
No Margin for Error 362
No Time to Lose 344
No Vocant Chairs 369
Noneb<ih of the Navajos 369
The North American Buffalo ..375
North of the Rio Grande 369
Northeast Farm Community ....385
Northern Land 385
Not By Might 387
The Nurse— Epidemiologist . . .362
Oceon Freighter 357
The Ocean of the Air 375
The Odes of Horace 358
Officer Candidate School 344
Old As the Hills 357
The Old Order Amish 369
The Old Testament Scriptures . .369
Olympic Villoge U.S.A 364
"On Stage" (series) 361
On the Border of Life 375
One-sixth of the World 369
The Ones from Oputu 369
The Onion 375
Open Your Eyes 382
Opera and Ballet Stories 363
Origin of Weother 375
Our Constitution 385
Our Country's Flog
(second edition) 385
Our Heritoge of Freedom . .382, 385
Our Notional Parks 381
Our Outdoor Friends 375
Our Part in Conservation 3(
Our Presidents I 31
Our Productive Land 3*
Our School Life (Japan) 31
Out 31
Outboard Outings Zi
The Overcoot 3*
Oxides of Nitrogen X
Pablo of Costa Rica 3<
The Pacifist and the Law 31
The Pageant of American Forms. 3<
Palestine (series) 3<
Panocha: Mexicon Brown Sugor 3-
Paper Sculpture 3"
Paris: The City cmd the People. . 3i
Partnerships Among Plants
and Animals .31
Possion Story 3<
Pathways to Phonic Skills 3'
Pothwoys to Reading 3'
Patriotic Holidays 31
Pattern for Instruction 3^
The Patterns of Progress 3:
Pay the Piper 3.'
Peace on Earth 3t
Pedro y El Lobo 3:
Penelope Changes Her Mind . . 3!
Mr. Penwick's Christmas 3(
People Like Maria 3t
Periodic Table of the Elements. 31
Person to Person Communication . 3^
Peru: People of the Andes ... 31
Peter and the Wolf 3<
Peter Flying Eagia 3<
Peter Pan 3*
Phonetic Analysis — Consonants. .31
Phonetic Analysis — Vowels 3t
Phonics Flip-Its 3/
Phosphorus 3*
Phrase Reading 3(
Physical and Chemical Change . 3>
A Pictorial History of
American Music 3<
Pinocchio 3<
Picture Making by Teen-agers .- 3^
Pioneer Journey to the
Oregon Country 3t
Pioneer Spinning and Weaving. .31'
Plan for Learning 3''
Plonning Creative Play Equipment
for Young Children 3^
Plaster Sculpture in Color . , . . 3'
The Poems of Robert Frost 3<
Poetry Filmstrips 3<
The Poetry of Coleridge 3<
The Poetry of Keats 3*
A Pony for Christmas 3<
The Pony Express in America's
Growth 31
The Population Explosion 3f '
Portugal Advance 3<
Posture Poul 3<
The Potter's Wheel 3^
Poultry on the Form 3/
Poverty, Chastity and
Obedience 3<
Prayer 3<
Preparation and Properties
of the Halogens 3J
Preparation emd Properties
of Hydrogen 3?
Preparation and Properties
of Nitric Acid 37
Press, Film, Radio, TV 3t
Press Mold Ceramics 3*
Pride of the Braves 3*
Primitive Man in Our World ...31
Principles of Endocrine
Activity 3/
Principles of Ionization 3?
Printing, Platen Press
Makereody 35
The Prior Claim 3<
Private's Progress 3i
Producing Educational Television
Programs 3'
Project "Mohoie" 3>
Proper Care Meons Longer
Weor 3!
Properties of Acids, Boses
and Salts 3*
Prospects Set the Pace 3'
Prove It With a Magnifying
Gloss 3*-
390
Alphabetical Title Index
uerto (tico 361
uerlo Rico, Lond of Hunger
and Hop« 369
. Puppy for Jose 370
ythogoreon Theorem 362
tuetico 3S5
k Question of Life 352
"3 Ob
he
es in Your Community . . . 356
Roce for Spoce 375
he Railroad Story 357
ale of Reaction 379
cKhing for the Moon 375
eaching Teenoge Gangs 352
coding for Understanding ....360
eoding Music {series) 363
oding Progrom —
Structural Analysis 360
codings from Chekov etc. ...358
eodingi from "Simplified
Russian Grammar" 356
he Reolm of the Galaxies ...375
ecognition of Leprosy 362
ecord Time Longucige Series . . .358
ecofded Sacred Music 370
he Red Balloon 350
1 h« Red and the Block 350
1 ed Night 370
J ed River of Life 375
enoir, Pierre Auguste 345
epiy to Reality 352
eport: Korea 370
eport on Africa 381
i eporting in Class 360
31 eprinis of Significont
Early Films 347
he Republic of the Philippines .362
eiumen del Humor Latino-
Americano 360
eturn by Sea 370
he Revolt of Gunner Asch . . . 350
}i he Revolution of Expectations. .362
he Rhine: Background for
Social Studies 365
Ihythm Records for Children. . .365
^ Ihythm Time 364
ichard III 361
3^ :ise of the Roman Empire . . . .365
he Road to Better Living 360
obin Hood 361
he Rocket from Colobuch 350
'■. lockets ond Satellites 375
octets — How They Work 375
locks cmd Gems 375
ootobaga Stories 361
uision for Children 359
31 he Russian Revolution 365
ofe Bicycling 356
afety Adventures Out of Doors. 356
}f afety or Slaughter 356
he Saga of the Erie Conol . . . 385
t. Lawrence Seaway .382
he St. Lawrence Secrway 357
he St. Lawrence Seaway
(series) .382
he Saints cjre Real fseries) ...370
3* he Santa Fe Trail 385
3ef atellite Globe 382
c»y and Sing 360
3* School Betl Rings in Angola. 349
chool Days 349
-, ichool of the Sky 344
eience 375
icience Course 375
icience for Better Living 375
j' icience Opens New Doors ...375
J* icience Slides 375
]i kientific Seed Selection 344
jl iculpture from Life 345
•ecnonal Changes in Plants ...375
The Secret Life of Adolph Hitler. 385
he Secret Woy 365
iecretarial Training 346
ecrets of a Volcano 376
3i iee How the Lond Lies 370
it >eeing the Use of Numbers ...362
jj Segregation cmd the South ...367
iemi-Conductors 376
y Send Off 356
enechal the Magnificent 350
ermons from Science (series) .370
ettltng the New World 385
rh*' Seventh Seal 347
ihodow on the Lcmd 370
Shoring Our Beliefs
(Seeds for Hondurcn) 370
Shostakovitch: Symphony No, 5,
Op. 47 363
Signolling for Christ 370
Silent Feature Films 350
Silk Screen Printing 345
Simple Ceramics 346
Simple Silver Working 346
Slatom Champs 364
Slopstick Silent Vintage
Programs 350
Smile (series) 360
Social Rhymes for the
Very Young 365
So We Will Sing (Vol. II) . .364
So You're a Young Adult ....352
The Soil That Went to Town .344
Soir de Fete 347
The Solar System 376
Song of the Proirie 347
Songs cmd Dances of the
Ukraine 364
Songs for Tiny Tots . . 370
Songs from Singing Fun 365
Songs of Novo Scotia 364
Sons ar>d Heirs 370
Sound Effects Recordings 347
Sound for Beginners 376
Sound Recording for Motion
Pictures 347
Sounds of Insects 372
Southwest Indian Country 380
Space Guidance ond Control . . .376
Spain — Valencia Family 365
Spanish Film Reoder (series) . .359
Spanish Instructo-Films (series) .359
Spcviish Languoge Films ond
Guidebooks (series) 359
SpartcKus (19131 347
Speak and Read French 359
Speak Well Off-the-Record .346
Special Education Records 349
Speech Correction in the Primary
Grades 349
Spelling Goals 360
Spider Engineers 376
The Spirit of Christmcn 364
Spirit of the White Mountains. . 382
Spoken and Written French . . 359
Stondard Solutions and
Titration 379
Stanford-Binet Test 349
Stor of Bethlehem 370
Stars and Star Systems 376
Stars ond Stripes on Display ..362
Starting Nursery School 349
The Steadfast Tin Soldier ...365
Stephen Foster ond His Songs . .363
Stewart the Steword 370
Stop Driving Us Crazy 356
Stories About Our Christmas
Carols 370
Stories About Our Christmas
Troditions 370
The Story the Bible Tells 370
Story Cartoons 365
The Story of Bemodette 370
The Story of Cinderella 365
The Story of Communications ..347
The Story of Hurricanes 376
Story of the Prophets 370
The Story of the Slidestrip
Projecturus 347
The Story of the Modem Storage
Battery 358
A Story of People and Progress. 356
The Story of the St. Lawrence
Seaway 382
The Story of Soil 376
A Story of Two Men 380
Story of West Coast Lumber
(revised) 358
Storysong Records 363
Strangers in Their Own Land. ..387
Street to the World 347
A Study of Railwoy
Transportation 356
Subi 370
Submarine Cable Development . .358
Successful TecKhing .370
Sulfur and Hydrogen Sulfide ..379
Sulfur Dioxide cmd Sulfwrous
Acid 379
Sulfuric Acid 379
Summer of Decision 352
Sumo, A Boy of Africa 370
SuPima Cotton 344
Supreme Court Cases 385
Surfoce of the Earth 376
Symphony Across the Land ....363
Synthesis of a Compound 379
Talking Time 360
Taming of the Shrew 361
Task Force 350
Teacher Education in Modern
Mathemotics (series) . . .346, 349
Teaching Arithmetic 349
Teaching Longuage Skills 349
Teoching Science 349
Teaching Teen Agers About
Alcohol 346. 349
Teaching the Bible (series) ...370
Technology and You 352
Teenoge Challenge 370
Teenage Code 370
Teen Age Rock 370
Teenoge Witness 370
Teenagers' Choice 370
Television 347
Ten Checks of Electrical Control
Mointencmce 357
The Ten Commondments 370
Ten Commandments Visualized. .370
The Tender Gcxne 347
That They May Live 356
There Was a Door 362
"Thinking" McKhlnes 349
This is BBC 347
This Is My Friend 387
This Sustaining Bread 370
This Will Kill Youl 356
Thor: The I.R.B.M 344
Thorncliffe 362
Three Brothers 356
Three Films by Albert Pierru..347
Three for Tomorrow 352
Three Guys Called Mac 344
Three Happy Boys of Malaya. .370
Three-Minute Cook Book 356
The Three Penny Opera 350
Three Sacred Objects of
Judaism 370
Through the Looking Gloss ....361
Tide Pool Marine Life 376
Time and Eternity 376
Time Lopse Photography 347
Time to Relax 364
Tipi-How 365
TiHe Tales 347
To Every Creature 370
To Rekindle the Gift 371
To See Ourselves 356
To Smoke or Not to Smoke? . .356
To Your Heolth 356
Toccato for Toy Trcrins 365
Together 348
Tommy Gets the Keys 356
Town and Country Cousins .... 371
Traditional England 366
Transistors: Low Frequency
Amplifiers 358, 376
Treasure Island 361
Treasure of Sierra Modre 350
Treasures of the Forest 358
A Tree is Born 376
Trees and Forest Conservation. .376
Trigonometry 362
A Trip to the Moon (revised) . .376
Trouble Shooting with
Paul Horney 364
The Truck Driver 356
The True Story of the Civil War. 366
Trumpet, Horn, ond Trombone ..363
Tumbo of Africa 371
Turkey 386
Turkey — A Middle East
Democrocy 382
The Twentieth Century 380
Two Arab Boys of Tongier,
Morocco 382
Two Dollars 371
U
Una Familia de Petirrojot . . . .359
Under the Black Mosk 346
Understanding Electricity 376
Understanding Hearl 356
Understanding Motter and
Ens'gy 379
Understanding Numbers 363
Understanding Poetry 361
UNESCO Art and Architecture .. 346
UNESCO Art Slides 346
UNESCO fables 360
The Unfinished Task 371
The United Notions Way to
Freedom 386
Unseen Journey 350
Unto the Hills 37|
Upriver in Sarawak ^1
The USF Story 349
Using Books Efficiently 360
USSR— The SIkhote-Aline
Mountains 382
VORL Test for Syphillis 362
Venturing Beyond Violence ...371
Verbs: Principal Ports 360
Verbs: Recognizing and
Using Them 360
Versailles ond Its Meaning . .346
View from the Mounloin 352
The Vikings 3M
The Vikings — life and
Conquests 386
Villoge of Switierland 382
Villoge Reborn 3(7
Vision (series II) 387
The Vision-Strip Audio-Visual
Classroom 349
A Visit to Vellore 371
The Visiting Teocher 371
Visual Perception 349
Visual Timing Film 349
V-M»n 356
Voice of Ih* liuoct 372
Volccxw 376
w
Walk to Freedom 382
Warriors at Peace 386
The Warsaw Ghetto 386
Washington— At Work 348
George Washington:
Frontier Colonel 384
Wasted Soil and Woter 344
Water ond Soil 376
Water for Form and City 344
Woter in Arid Londs 382
Water Bill, U.S.A 344
Woters of Affliction 362
The Woy He Should Go 371
The Way of Nonviolence 371
We Hove the Cure 356
We Live In a Trailer 380
We See His light 371
We Very Much Regret 386
Weather Scientists 376
Westward Growth of Our
Notion 386
What 80 Million Women
Want 382
Whol is o Christian? . .371
What You Ought to Wont 371
What's Inside the Eorth 376
What's So Importont About o
Wheel? 366
What's Your Driver Eye-Q? ...356
Wheat Country 344
Wheat Rust 344
When it Roins in Burma 371
When Jesus Was Born 371
Where Does Our Meot
Come From? 344
Where Trails Meet 371
Where Will You Hide? 387
Which Woy? 366
The Whooping Crcxie 376
Wild Animals of Pioneer
America 386
Wildcat 358
Williomsburg: Story of a
Young Patriot 386
The Wiltwyck School Sleol
Bond 364
Wind ot Work 376
Winnie the Witch 366
Winning the livestock Shows.. 344
Winter Olympic Playground
I960 364
WirriH-Wirritt 348
Women on the March 382
Women, Unite! 387
The Wonder World of Science
(for Grode 51 376
The Wonder World of Science
(for Grade 61 377
Wood Turning 346
Working Together 371
The World ot Your Feet 344
World History: An Overview .. 386
The World Is Yours 356
The World of Mem: Religions. . .371
The World of Microbes 362
World War I (series) 386
The Worlds of Dr. Vishnioc . . . . 372
Worship Backgrounds 371
Worship Programs — Christmas,
Easter 371
X Minus 80 Days 344
Yole Series of Recorded Poets . . 361
Yonkee Doodle Dondy 350
Younger Teens ond Doting 352
Your Language (series) 360
Your Ticket to Better Buying ..357
Youth Audio-Visual Kit 371
Zen Buddhist Ceremony
Zone Melting
371
.377
61 Kducation.\l ScREE^ AND Audiovisual Guide— July, 1960
391
Trade News
also of the Allied Non-Theatrical Filrr
Association (now merged with NAVAl
and the National Microfilm Association
Classroom TV Troubles
Three RCA engineers have outlined
some of the troublesome conditions con-
fronting receivers intended for class-
room use. In a paper before the SMPTE
they pointed out that as compared with
home receivers the classroom situation
generally involves (a) more viewers per
receiver, (b) greater viewing distances,
(c) more ambient illumination, (d)
greater ambient noise and inferior
acoustical treatment. While projection
receivers are capable of producing much
larger pictures it is at such low bright-
ness level that room darkening is re-
quired.
Portable school furniture was recom-
mended so that up to 40 students may
be grouped around a single 21-inch or
23-inch receiver within a maximum
viewing distance of 20 feet and a maxi-
mum viewing angle of 90 degrees.
Height from floor should range from
4% feet for first graders to 7 feet for
12th-grade or college classrooms. A mas-
ter antenna system was urged.
Five for Family
Family Films received five of the 1960
awards by the National Evangelical
Film Foundation for the best Christian
audiovisuals. Three were for its feature
film "Power of the Resurrection" — for
best picture, best actor and best direc-
tion. Family's "Teenage Witness" was
judged the best youth film, its "Geog-
raphy of the Holy Land" the best single
films trip.
Victor Animatograph's 50!
The Victor Animatograph Corpora-
tion, now a division of Kalart, Plain-
ville. Conn., devotes the current issue of
its house organ, "News Reel," to the
highlights of its 50 years of service to
the audiovisual field. Included are a
dozen photographs of early Victor mod-
els and a reproduction of its first ad-
vertisement of a 16mm camera and pro-
jector, August 12, 1923.
Photo Show Discontinued
New York's annual National Photo-
graphic Show, the biggest consumer
show of its kind, has been discontinued
by its sponsor, the Photographic Manu-
facturers and Distributors Association.
Wilfred L. Knighton, association secre-
tary for the past 22 years, has resigned
to give his attention to his own enter-
prises, among them the very successful
and effective Photographic Credit In-
stitute, Inc., which will continue to op-
erate from PMDA quarters, 480 Lexing-
ton Ave., New York 17.
In coming to their decision, the direc-
tors found that although the show, ac-
counted for the major revenues of the
organization, it also took up a great deal
of the time and effort of the staff. Net
revenues have declined in recent years
owing to mounting costs. Edward A.
Donovan, assistant in the office, will
carry on the association's work. Knight-
on's record of service to the photo field
includes secretaryship for some years
India Films for U. S.
The International Communication!
Foundation, a non-profit organizatior
with headquarters in Beverly Hills
Calif., has started production in Indi;
on audiovisual teaching materials foi
the U. S. Department of Health, Educa-
tion and Welfare. These materials wil
include a motion picture and 40 sounc
filmstrips. They will be used by thi
University of California, Berkeley, foi
the development of a new college-leve:
course on the Hindu-Urdu language anc
significant aspects of the culture oi
northern India, and when completec
will be made available through ICF.
Lawrence Van Mourick, Jr., president
of ICF. is in India heading a complete
production staff which includes writers
still and motion picture photographer;
and technical consultants. He is assistec
by Dr. John Gumpers. assistant profes
sor of South Asian languages at th(
University of California, who is direct-
ing all linguistic aspects of work wit!
the assistance of two Indian linguists.
Delegates lo the National School Board Association convpiilioii in
Chicago the latter part of April viewed the general meetings from
more than a dozen different rooms and meeting halls- The means to
this end was an elaborate closed circuit TV system which included
three Dage television cameras placed strategically in the Conrad Hil-
ton ballroom.
For more information on the materials In this issue, clip the coupons and send them to
EDSCREEN & AVGUIDE, Readers' Service Dept., 2000 Lincoln Park West, Chicago 14, Illinois.
Please send me more information obout_
I
Please send me more information about-
which is announced or advertised on poge-
EDSCREEN & AVGUIDE.
My Nome-
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I
-of this issue of ■ which is announced or ocivertised on poge of this issue o
EDSCREEN & AVGUIDE.
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I
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Address-
392
Educational Screen and Audiovisual Guide — July, 196(
Index to Producers and Primary Distributors
AAR — Association of American Rail-
roads, Transportation BIdg., Washing-
ton 6, D. C.
ABS— American Bible Society, AV
Dept., 440 Fourth Ave., New York 16,
N. Y.
ACS— American College of Surgeons, 40
E. Erie St., Chicago U, 111.
ADMASTER Prints, Inc., 1168 Sixth
Ave., New York 36, N. Y.
AETNA Life Affiliated Companies,
Public Education Dept., 151 Farming-
ton Ave., Hartford 15, Conn.
AIA — American Institute of Architects,
1735 New York Ave., N. W., Wash-
ington 6, D. C.
ALTS — Audivision Language Teaching
Service, 100 Church St., Suite 1852,
New York 7, N. Y.
AMPET— American Petroleum Institute,
1271 Avenue of the Americas, New
York 20, N. Y.
ASSOCLATION Films, Inc., 347 Madi-
son Ave., New York 17, N. Y.
ATLANTIS Productions, Inc., 7967 Sun-
set Blvd., Hollywood 46, Calif.
ATLAS Film Corporation, 1111 South
Blvd., Oak Park, lU.
AVE — Audio - Visual Enterprises, Box
8686, Los Angeles 8, Calif.
AV-ED— 7934 Santa Monica Blvd.,
Hollywood 46, Calif.
AVIS Films, Box 643, Burbank, CalU.
AVPUB — Audio - Visual Publications,
Box 185, Wellesley, Mass.
BAILEY Films, Inc., 6509 DeLongpre
Ave., Hollywood 28, Calif.
BASED— Basic Education, Inc., Little
Harbor, Guilford, Conn.
BASIC Skill Films, 1355 Inverness
Drive, Pasadena 3, Calif.
BELTEL — Bell Telephone Laboratories,
Consult local telephone company.
BFC — Broadcasting and Film Commis-
sion, National Council of Churches of
Christ in the USA, 475 Riverside Dr.,
New York 27, N. Y.
BIRDSELL Electronics Co., 2901 Glen-
dora Ave., Cincinnati 19, Ohio.
BRADY— Robert J. Brady Co., 3227 M
Street, N. W., Washington 7, D. C.
BRANDON Films Inc., 200 W. 57th St.,
New York 19, N. Y.
BRAY Studios, Inc., 729 Seventh Ave.,
New York 19, N. Y.
BROADMAN Press, 127 Ninth Ave., N.,
Nashville 3, Tenn.
CABOT Records, 4805 Nelson Ave., Bal-
timore 15, Md.
CAEDMON Sales Corp., 277 Fifth Ave.,
New York 16. N. Y.
CANCER — American Cancer Society,
521 W. 57th St., New York 19, N. Y.
CAR— Carousel Films, Inc., 1501 Broad-
way, Suite 1503, New York 36, N. Y.
CARILLON Records, Subscription Dept.,
202 Davenport Ave., New Haven,
Conn.
CATECHETICAL Guild, 260 Summit
Ave., St. Paul 2, Minn.
CATERPILLAR Tractor Co., Peoria,
111. Borrow films through local dealers.
CATHEDRAL Films Inc.. 140 N. Holly-
wood Way, Burbank, Calif.
C-BEF: C-B Educational Films, Inc., 703
Market St., San Francisco 4, Calif.
CCWD— Cook County Welfare Dept.,
160 N, LaSalle St., Chicago 1, 111.
CDCPHS — Communicable Disease Cen-
ter, Public Health Service, P.O. Box
185, Chamblee, Ga.
CENSCI— Central Scientific Co., 1700
Irving Park Road, Chicago, 111.
CEP — Christian Education Press, 1505
Race St., Philadelphia 7, Pa.
CFD — Classroom Film Distributors, Inc.,
201 N. Occidental Blvd., Los Angeles
26, Calif.
CFI — Canadian Film Institute, 142
Sparks St., Ottawa, Ont., Canada.
CHAPEL Films, Successor to TRAFCO-
CAL, Box 179, Culver City, Calif.
The CHRISTOPHERS, 18 E. 48th St.,
New York 17, N. Y.
CHURCH-CRAFT Pictures, 3312 Lindell
Blvd., St. Louis 3, Mo.
CLASEX— Film Classics Exchange, 1977
Vermont Ave., Los Angeles 7, Calif.
CMC — Center for Mass Communication,
1125 Amsterdam Ave., New York 25,
N. Y.
CMUS— Children's Music Center, 2858
W. Pico Blvd., Los Angeles 6, Calif.
COLBURN— George W. Colburn Labo-
ratory, Producer Services Dept., 164
N. Wacker Drive, Chicago 6, 111.
COLREC — Columbia Records, 799
Seventh Ave., New York 19, N. Y.
COLWU^-Colonial Williamsburg, Film
Distr. Office, Williamsburg, Va.
CONCORDIA Films, 3558 S. Jefferson
Ave., St. Louis 18. Mo.
CONSERVATIVE Baptist Foreign Mis-
sion Society, 353 Wellington Ave.,
Chicago 14. 111.
CONTEMPORARY Films, Inc., 267 W.
25th St., New York 1, N. Y.
COOP— Cooperative League of USA,
343 S. Dearborn St., Chicago 4, 111.
COPPCLARK Publishing Co., Ltd., 517
Wellington St., West, Toronto 28, On-
CORAL Records, 50 W. 57th St., New
York 19, N. Y.
CORNELL University, NY State Col-
lege of Agriculture, Dept. of Exten-
sion, Ithaca, N. Y.
CORONET Films, 65 E. South Water
St., Chicago 1, 111.
COTTON— National Cotton Council,
POB 9905, Memphis 12. Tenn.
CREATIVE Education, Inc., 340 N. Mil-
waukee Ave., Libertyville, 111.
CREATIVE PLASTICS Corp., Stony
Brook, Long Island, N. Y.
CREATIVE VISUALS Co., 2020% Far-
rington St., Dallas 7, Tex.
CULTHIST— Cultural History Research,
Inc., Harrison 1, N. Y.
CURRICULUM Materials Corp., 119 S.
Roach St., Jackson. Mich.
C-W— Churchill-Wexler Film Produc-
tions, 801 N. Seward St., Los Angeles
38, Calif.
DAGGETT, Avalon, Productions. 441 N.
Orange Drive, Los Angeles 36, Calif.
DECCA Records, 50 W. 57th St., New
York 19, N. Y.
DELTAFILM— Delta Film Productions,
Inc., 7238 W. Tuohy Ave., Chicago 31.
111.
DICK— A. B. Dick Company, 5700 W.
Touhy Ave., Niles, 111.
DISCIPLES of Christ (United Christian
Missionary Society), 222 S. Downey,
Indianapolis 7, Ind.
DISRAELI— Robert Disraeli Films, POB
343, Cooper Station, New York 3, N. Y.
DISREC Records, 2400 W. Alameda Ave.,
Burbank, Calif,
DOWLING, Pat, Pictures, 1056 S. Rob-
ertson Blvd., Los Angeles 35, Calif.
DUKANE Corp., St. Charles, 111.
DUNCAN— William Ireland Duncan
Films, Western College, Oxford, Ohio.
DYNAMIC Films, Inc., 112 W. 89th St.,
New York 24. N. Y.
EAVI — Educational Audio Visual, Inc.,
57 Wheeler Ave., Pleasantville, N. Y.
EBF — Encyclopaedia Britannica Films,
Inc., 1150 Wilmette Ave., Wilmette,
111.
EDMUND Scientific Co., 101 E. Glou-
cester Pike, Barrington, N. J.
EDSERV — Educational Services, 1730
Eye St., N. W., Washington 6, D. C.
EDSS — Educational Supplies and Serv-
ices, East Carolina College, P.O. Box
110, Greenville, N. Car.
EDUFS — Educational Filmstrips, Box
289, Huntsville, Texas.
EK: Eastman Kodak Co., Audio-Visual
Service. Rochester 4, N. Y.
ENRICHMENT Teaching Materials, 246
Fifth Ave., New York 1, N. Y.
EPIC Records, 799 Seventh Ave., New
York 19, N. Y.
ESAVG — Educational Screen and
AUDIOVISUAL Guide, 2000 Lincoln
Park West Bldg., Chicago 14, 111.
EYEGATE House, Inc., 146-01 Archer
Ave., Jamaica 35, N. Y.
FA — Film Associates of California, 10521
Santa Monica Blvd., Los Angeles 25,
Calif.
FAMILY Films, Inc., 5823 Santa Monica
Blvd., Hollywood 38, Calif.
FARM— Farm Film Foundation, 1731
Eye St., N.W., Washington 6, D. C.
FCD — Federal Civil Defense Adminis-
tration, Battle Creek, Mich.
For loan films apply to state Civil
Defense office.
FELREC— Fellowship of Reconciliation,
Box 271, Nyack, N. Y.
FFE— Films for Education, 1066 Chapel
St., New Haven, Conn.
FH — Filmstrip House, 347 Madison Ave.,
New York 17. N. Y.
FILM IMAGES, Inc., 1860 Broadway,
New York 23, N. Y.
FILMDIS— Film Distributor, 935 Second
Ave., New York 22, N. Y.
FILMSCOPE, Inc., Box 397, Sierra
Madre, Calif.
FISH— Marjorie E. Fish, 1723 Oak St.,
Orange Gardens, Kissimmee, Fla.
FLEETwood Films, 10 Fiske Place, Mt.
Vernon, N. Y.
FOLKWAYS Records and Service
Corp., 117 W. 46th St., New York 36,
N. Y.
FON— Films of the Nations, 62 W. 45th
St.. New York 19, N. Y.
FRIENDSHIP Press, 475 Riverside
Drive, New York 27, N. Y.
FRITH Films, 1816 N. Highland Ave.,
Hollywood 28, Calif.
GOODRICH Tire & Rubber Co., Adver-
tising Dept., Akron, Ohio.
GOSFILMS— Gospel Films, Inc., Box
455, Muskegon, Mich.
GSA— Girl Scouts of the U.S.A., 155 E.
44th St., New York 17, N. Y.
HARRISON, Edward, 1501 Broadway,
New York. N. Y.
HARVEST Films, 90 Riverside Drive,
New York 24, N. Y.
HOLFI— Hollywood Film Enterprises,
6060 Sunset Blvd., Hollywood 28,
Calif.
H-R— H-R Productions, Inc., 17 E. 45th
St.. New York 17, N. Y.
HSUS— The Humane Society of the
United States, 1111 E. St., NW. Wash-
ington 4, D. C.
HUNTER— D. Gordon Hunter Produc-
tions, Inc., Box 5, Farmington, Conn.
Educational Screen and Audiovisual Guide — July, 1960
393
ICF — International Communications
Foundation, 9033 W i 1 s h i r e Blvd.,
Beverly Hills, Calif.
ICR Corporation, 281 State St., New
London, Conn.
IDEAL Pictures, 58 E. South Water St.,
Chicago 1, 111.
IFB — International Film Bureau, Inc.,
57 E. Jackson Blvd., Chicago 4, 111.
IFF: International Film Foundation, 1
E. 42nd St., New York 17, N. Y.
ILLNAHIST— Illinois National History
Survey, 189 Natural Resources Bldg.,
Urbana, ni.
INDIANA University, Audio - Visual
Center, Bloomington, Ind.
INSTLIFE— Institute of Life Insurance,
488 Madison Ave., New York 22,
N. Y.
IVFORD— Iverson-Ford Associates, 175
Fifth Ave., New York 10, N. Y.
JAM Handy Organization, 2821 E. Grand
Blvd., Detroit 11, Mich.
JERI Productions, 3212 Glendale Blvd.,
Los Angeles 39, Calif.
JFCLA — Jewish Federation Council of
Greater L. A., 590 N. Vermont Ave.,
Los Angeles 4, Calif.
JOURNAL Films, 2441 W. Peterson
Ave., Chicago 45, 111.
LEXINGTON Records, 57 Wheeler Ave.,
Pleasantville, N. Y.
LIBRAPHONE, Inc., Box 215, Long
Branch. N. J.
LIFE Filmstrips, 9 Rockefeller Plaza,
New York 20, N. Y.
LINE— Francis Raymond Line, 5475
Eagle Rock View, Los Angeles 41,
Calif.
LITERACY— Committee on World Lit-
eracy and Christian Literature, 156
Fifth Ave., New York 10, N. Y.
LOCKAL— Lockheed California, Bur-
bank, Calif.
LOEB— Leon Loeb Associates, 306 Sixth
St., N.W., Washington 1, D. C.
LONG Filmslide Service, El Cerrito,
Calif.
MAINAG — Maine Department of Agri-
culture, Attn. Publicity Director, Au-
gusta, Me.
McGOLD — McMurray Gold Produc-
tion, 139 S. Beverly Drive, Room 333,
Beverly Hills, Calif.
MES— Museum Extension Service, 80
W. 40th St.. New York 18, N. Y.
MESTON'S Travels Inc., 3801 N. Piedras,
METHODIST Publishing House, 201 8th
Ave. S., Nashville 2, Tenn.
MH— McGraw-Hill Book Co., 330 W.
42nd St., New York 36, N. Y.
MID-AMERICAN Films, Film Center,
Lyons, Wis.
MIDDLEHAM— Ken Middleham, P.O.
Box 1065, Riverside, Calif.
MILBREW— Miller Brewing Co., Film
Section, 4000 W. State St., Milwaukee
1, Wise.
MODERN Talking Picture Service, Inc.,
3 E. 54th St., New York 22, N. Y.
MONREC— Monitor Recordings, Inc.,
413 W. 50th St., New York 19, N. Y.
MOODY Institute of Science, 11428
Santa Monica Blvd., Los Angeles 25,
Calif.
MP-TV— MP-TV Services, Inc., 7000
Santa Monica Blvd., Hollywood 38,
Calif.
MRI — Magnetic Recording Industries,
126 Fifth Ave.. New York 11, N. Y.
MUSICAMERA. Box 330, Chicago 90, 111.
MUTUAL of Omaha, Director of Re-
habilitation, 33rd and Farnam Streets,
Omaha, Nebr.
NASSP — National Association of Sec-
ondary School Principals, 1201— 16th
St., NW, Washington 6, D. C.
NBFU: National Board of Fire Under-
writers, 85 John St., New York 38,
N. Y.
NEAPR— National Education Associa-
tion, Public Relations, 1201— 16th St.,
N.W., Washington 6. D. C.
NEUBACHER Productions, 10609 Brad-
bury Road, Los Angeles 64, Calif.
NFBC— National Film Board of Canada,
Canada House— Suite 819, 680 Fifth
Ave., New York 19, N. Y.
NORTHERN Films, 1947— 14th Ave., N.,
Seattle 2, Wash.
NORTON Company, Worcester 6, Mass.
NYBR— New York Board of Rabbis, 10
E. 73rd St., New York 21, N. Y.
NYTIMES, Office of Educational Activi-
ties, 229 West 43rd St., New York 36,
N. Y.
NYUFI^New York University Film
Library, 26 Washington Place, New
York 3, N. Y.
OFLOC— Ohio Flock Cote Co., 5713
Euclid Ave., Cleveland 3, Ohio.
OSU— Ohio State University, Depart-
ment of Photography, Columbus 10,
Ohio.
OTTENHEIMER Publishers, 4805 Nelson
Ave., Baltimore 15, Md.
PACIFIC Productions, Inc., 414 Mason,
San Francisco 2, Calif.
PARTHENON Pictures, 2526 Temple St.,
Los Angeles 26, Calif.
PATHE News, Inc., 245 W. 55th St., New
York 19, N. Y.
PATHESCOPE Educational Films, Inc.,
71 Weyman Ave., New Rochelle, N.Y.
PICTURA Films Distributing Corp., 41
Union Square West, New York 3,
N. Y.
POCKET Films, 505 Fifth Ave., New
York 17, N. Y.
POETRY Records, 475 Fifth Ave., New
York 17, N. Y.
PORTAFILMS Orchard Lake, Mich.
PRTC— Protestant Radio and Television
Center, 2727 Clifton Road, N.E., At-
lanta 6, Ga.
PRUDENTIAL Insurance Co. of Ameri-
ca, Prudential Bldg., Newark 1, N. J.
PURDUE— The Audio-Visual Center,
Purdue University, Lafayette, Ind.
PYRAMID Film Producers, Ltd., 7166
Melrose Ave., Hollywood 46, Calif.
RAND McNALLY & Co., Box 7600, Chi-
cago 80, 111.
REMBRANDT Film Library, 13 E. 37
St., New York 16, N. Y.
RHEEM-CAL— Rheem-Califone Corpo-
ration, 1020 N. LaBrea Ave., Holly-
wood 38, Calif.
ROTHCHILD Fikn Corporation, 1012 E.
17th St., Brooklyn 30, N. Y.
ROUNDTABLE Productions, 139 S.
Beverly Drive, Room 133, Beverly
Hills, Calif.
SCIENCELECT — Science-Electronics,
Inc., 195 Mass. Ave., Cambridge 39,
Mass.
SCRIBNER'S, Sons, Charles, Education-
al Dept., 597 Fifth Ave., New York
17, N. Y.
SCRIPTURE Press, 1825 College Ave.,
Wheaton, 111.
SEAL, Inc., Shelton, Conn.
SEMINAR Films, Inc., 480 Lexington
Ave., New York 17, N. Y.
SPOKEN WORD, The, 10 E. 39th St.,
New York 16, N. Y.
SQDANCE — Square Dance Associates,
Honor Your Partner Records, 33 So.
Grove St., Freeport, L. I., N. Y.
STANLEY Tools, Educational Dept.,
The Stanley Works, 111 Elm St., New
Britain, Conn.
STERLED— Sterling Educational Films.
6 E. 39th St., New York 16, N. Y.
STOUT State College, Audio- Visual
Center, Menomonie, Wise.
SUPEL— Superior Electric Co., Bristol,
Conn.
SVE — Society for Visual Education, Inc .
1345 W. Diversey Pkwy., Chicago 14,
111.
TANDY Leather Co., P.O. Box 791,
Fort Worth 1, Texas.
TETON Films, 8120 Tunney Ave., Re-
seda, Calif.
TEXAS, University of. Visual Instruc-
tion Bureau, Austin 12, Texas.
TEXCO— The Texas Company, 135 E.
42nd St., New York 17, N. Y.
THORNE Films, Inc., 1707 Hillside Road,
Boulder, Colo.
TRAFCO— Television, Radio and Film
Commission, The Methodist Church.
1523 McGavock St., Nashville, Tenn.
TRANSVISION Inc., New Rochelle.
N. Y.
TWEEDY Transparencies, 321 Central
Ave., Newark, N. J.
UAA — United Artists Associates, Inc.,
247 Park Ave., New York, N. Y.
UCLA— University of California, Edu-
cational Film Sales Dept., Los An-
geles 24, Calif.
UIA— United Israel Appeal, 18 E. 66th
St., New York 21, N. Y.
UJA— United Jewish Appeal, 165 W.
36th St., New York 36, N. Y.
UMICH— University of Michigan, A-V
Education Center, 4028 Administra-
tion Bldg., Ann Arbor, Mich.
UN— United Nations, U.S. Committee.
New York, N. Y.
UNCHC— United Church of Christ, 1505
Race St., Philadelphia 2, Pa.; Bureau
of Audio Visuals, 1720 Chouteau Ave.,
St. Louis 3, Mo.
UNESCO Publication Center, 801 Third
Ave., New York, N. Y.
UPRESB— United Presbyterian Church
in the U.S.A., 475 Riverside Drive.
New York 27, N. Y,
use— University of Southern Califor-
nia, Dept. of Cinema, University
Park, Los Angeles 7, Calif.
USDA— U.S. Dept. of Agriculture, Mo-
tion Picture Section, Washington 25.
D. C.
UWF— United World Films, 1445 Park
Ave,, New York 29, N. Y.
UWISC — University of Wisconsin, Mad-
ison. Wise.
VEC: Visual Education Consultants Inc..
2066 Helena St., Madison 4, Wis.
VEDO Films, 962 Salisbury Ct., Lan-
caster, Pa.
VIKING of Minneapolis, Inc., 9600 Aid-
rich Ave., S., Minneapolis 20, Minn.
Visual Specialties Co., 835 S. State St..
Caro, Mich.
WEBPUB— Webster Publishing Co., 1154
Reco Ave., St. Louis 26. Mo.
WEDBERG and Associates. 4715 S. Nor-
mandie Ave., Los Angeles 37, Calif.
WESILL— Western Illinois University,
Audiovisual Education Center, Ma-
comb, 111.
WESTINGHOUSE Electric Corporation,
School Service, 306 Fourth Ave., P.O.
Box 1017, Pittsburgh 30, Pa.
WESTON Woods Studios Inc., Westport,
Conn.
WHIT— Whitney's, 150 Powell St., San
Francisco 2, Calif.
WILMAC Recorders, 921 E. Green St.,
Pasadena, Calif.
WLISR— Women's League for Israel.
1860 Broadway. New York 23, N. Y.
WORLD WIDE Pictures, Box 1055,
Sherman Oaks. Calif.
YALE University Press, 386 4th Ave..
New York 16, N. Y.
394
Educational Screen and Audiovisual Guide — July, 1960
rttWiOOICAI. READING
1^
iSs;^
EDUCATIONAL SCREEN ANll^^ - ^ ^*^
AUDIOVISUAL
GUIDE August, 196
k'«> M
:-«(J«IW^™'^ *
.*. .£?«••"
»1
f% n •
National Audiovisual Convention
Chicago August 6-9
Annual Directory of Audiovisual
Equipment and Services
MONITOR FEATURES . . .
■ SIMPLICITY OF OPERATION
■ RELIABLE PERFORMANCE
■ RUGGED CONSTRUCTION
■ FUNCTIONAL FLEXIBILITY
■ EXCLUSIVE, PATENTED DUAL-CHANNEL DESIGN
INSTRUCTOR'S MONITORING CONSOLE
1 monitor's standard Console gives the teacher control
of the laboratory without requiring him to be an engineer
or a switchboard operator. It can simultaneously conduct
five separate course programs thus providing a variety
of teaching materials to meet individual student needs.
The console offers exclusive circuitry for private two-way
communication, individual booth monitoring, program
distribution to each booth or by rows and remote control
of booth recorders for mass tape duplication.
STUDENT UNIT-TYPE I
2 Type I features the MONITOR E-3CS patented dual-
channel recorder which enables students to listen to the
master channel while simultaneously recording their own
voices. Just two controls plus an on-off, volume switch
assure simplicity of operation. Thus, students can perform
operations by reflex action— and concentrate solely on the
lesson material.
STUDENT UNIT— TYPE 11
3 Type II includes a tube or transistorized amplifier and an
activated headset-microphone. It enables each student to
speak and listen to his voice simultaneously. It also pro-
vides for intercommunication between the student and
teacher.
Additional System Oriented MONITOR Equipment
MONITORET-A simplified version of the MONITOR E-3CS
for home study with prerecorded tapes . . . REMOTESTER—
Automates testing by stopping student tapes during questions
and restarting them for recording answers only . . . AUDIO-
VISUAL SYNCHRONIZER— Automatically coordinates vis-
ual presentations with prerecorded tapes or with the instructor's
microphone. •^
Our rapidly expanding school population malces a teacher for
each student an idealistic concept. Yet, educators agree there is an
increasing need for teaching techniques that meet the varied
capabilities of each student.
In the field of language teaching, the MONITOR Language
Laboratory System offers the teacher the best means to achieve
this objective. MONITOR today is the only language laboratory
standard of the United States Government ... the result of twelve
years of product design and development. MONITOR is the
product of first hand experience in installing, maintaining and
directing hundreds of language laboratories in 51 countries.
To the student, MONITOR means more intensive learning through
repetition, active use of new word sounds, and objective com-
parison of his own voice in playback.
To the teacher, MONITOR means the opportunity to meet
student needs on an individual basis. As an easily operated and
highly flexible teaching tool, MONITOR adds a new dimension,
tutorial supervision, to the science of language teaching.
The coupon below is for your convenience in obtaining more
information regarding a MONITOR Language Laboratory for
your school . . .
MONITOR Language LaboratorHes
Division of Electronic Teaching Laboratories, inc.
1818 M Street, N.W. Washington 6, D.C.
398
Educational Screen and Audiovisual Guide — ^Aucust, 1960
Be Sure. . .
To keep for file purposes the Di-
ectory of Audiovisual Equipment
ind Services which begins on 444.
\ true 'one of a kind,' this listing
if more than 600 manufacturers
d suppliers for the AV field is
irobably one of the most complete,
ost practical and— to the AV spe-
jialist— m ost valuable ever com-
liled.
\n exhaustive listing of AV equip-
nent, supplies and services includes
I cross-indexing of all companies
ind organizations supplying each
tern.
Take a look. Page 444.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
AUL C. REED, Editor. JAMES R. CUMMINGS, Man.
iging Editor. WILLIAM S. HOCKMAN, Editor for Iha
niurch Field. L. C. LARSON and CAROLYN GUSS,
ditors for Film Evaluations. MAX U. BILDERSEE,
idltor for Iha Audio Field. IRENE F. CYPHER, editor
the New Filmstrips. F>HllllP LEWIS, Technical
idltor. WILLIAM F. KRUSE, Trade and Public Re-
alioni, IRENE THORSON, Editorial Asiiitonl.
BUSINESS STAFF
i. S. GILLErrE, Publisher. MARIE C. GREENE,
tVllLIAM LEWIN, Aiiociate Publlshert. THEA H.
lOWDEN, Business Monoger, OLIVE R. TRACY,
Srculotion Manager, PATRICK A. PHILIPPI, Orcu-
otion Proinotion. WILMA WIDDICOMBE, Adver-
lllng Production Monoger.
Advartising Representatives
Summit,
N. J.
WILLIAM LEWIN, 10 Brainerd Road,
(Crestvlew 3-3043)
WIlllAM F. KRUSE, 2000 Lincoln Park West Bldg..
Chlcogo 14, III. (Bittersweet B-S313I
EDITORIAL ADVISORY BOARD
lAMES W. BROWN, School of Education, Son Joie
State College, Colifornia
iOGAR DALE, Head, Curriculum Division, Bureau e*
Educotional Research, Ohio State University,
Columbus
kMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
lARGARET W. DtVIZIA, Supervisor In Charge.
AudiO'Visuol Education Section, Los Angeles
City Schools, Los Angeles, California
f. H. DURR, Supervisor, Bureau of Teaching Ma-
terials, State Board of Educotlon, Richmond.
Virginia
CHARLES F. HOBAN, Institute for Cooperative Re-
search. University of Pennsylvonia, Philodolphio
:MILY S. JONES, Esecutlve Secretory, Educational
Film Library Association, New York Qty
'. EDGAR LANE, supervisor. Instructional Materials
Department, Board of Public Instruction, Dode
County, Florida
'. DEAN McCLUSKY, Professor of Education, Head
of AudiO'Visuol Education, University Exten-
sion, University of California at Los Angeles
iEERLEY REID, U. S. Office of Educotlon, Notional
Defense Education Act, Washington
CHARLES F. SCHUILER, Director, Audlo-Vlsuol Cen.
ter, Michigan State College, Eost Lansing,
Michigan
ERNEST TIEMANN, Director, Visual Instruction Bu.
reou, Associote Professor, Division of Exten-
sion, The University of Texas, Austin
30N WHITE, Executive Vice President, Notional
AudiO'Visuol Assoclollon, Falrfox, VIrginIo
n
AUC 6-3
NATIONAI.
AUDIO-
VISUAU
CONVENTION
mmi\
HOTEL MORRISON
CH icAeo
■■■iM i ■mill «m^
convention highlights
programs and special stories
National Audiovisual Convention 408
Audiovisual Education Forum 411
Audiovisual Conference of Medical and
Allied Sciences 413
Illinois Training Directors' Association
Audiovisual Workshop 414
Industrial Audiovisual Association 415
exhibitors list 418
annual directory of audiovisiial
equipment and services 444
special articles by
Ma]. Gen. J. B. Medaris
Chairman of the Board, Electronic
Teaching Laboratories 426
W. G. Kirtley
President, National Audio-Visual
Association 409
James D. Finn
President, Department of Audio-
Visual Instruction, NEA 430
Educational Screen and Audiovisual Guide — August, 1960
399
DON'T \A^ORRY,
HE >VON'T GET IT OUTI
To remove a LEVOLOR bottom rail clip, one must
know how. No amount of yanking and pulling on the
tape can get them out. But to the maintenance man
who knows how, it is as simple as A. B. C.
Information that insures the best installation pos-
sible is a service all LEVOLOR representatives will
give you. They will submit a prospectus covering'
every detail of your Venetian Blind installation-help
with the specifications and make a final inspection ■
after the blinds are installed. It is a service that guar-
antees good specifications and good Venetian Blinds.
VENETIAN BLINDS
AUDIO-VISUAL
CONVENTIONAL
SKYLIGHT
Levolor Lorentzen, Inc., 720 Monroe St., Hoboken, N. J.
400
Educational Screen and Audiovisual Guide — August, 1960
ARGUS DIRECT-WIRE TV CAMERA
Brings closed circuit television down to the price of con-
rentional (and far less versatile) audio-visual equipment.
Operates in room light, requires no special equipment or
training. Just $595 with 1-inch, f/ 1.9 lens. Argus tele-
photo and wide-angle lenses at slight extra cost.
THERE'S A DEALER NEAR YOU, eager to give you a demonstra-
tion and superior service.
ALABAMA
BIRMINGHAM
Audio-Visual Film Service. Inc.
2114 8th Avenue, North
ARIZONA
PHOENIX
Arizona Photo Center
1633 E. McDowell Road
Ketton Audio Equip. Co., Inc.
808 North First Street
TUCSON
Audio- Visual Center
1022 North Park Avenue
CALIFORNIA
FRESNO
Photo S Sound Company
444 Blackstone Avenue
LOS ANGELES
A. F. Milliron Company
1198 South LaBrea Avenue
Photo & Sound Company
5525 Sunset Boulevard
Winter & Co., 525 W. Sixth St.
REDLANDS
Redlands A-V Sales & Service
10 West Citrus
SACRAMENTO
Photo & Sound Company
2505 Cambon Way
SAN DIEGO
Photo t Sound Company
1025 University Avenue
SAN FRANCISCO
Photo & Sound Company
116 Natoma Street
COLORADO
DENVER
Davis Audio-Visual, Inc.
2023 East Colfax
CONNECTICUT
BRIDGEPORT
Jay James, 183 Fairfield Avenue
NEW HAVEN
H. B. Motion Picture Company
21 Audio Lane
DISTRICT OF
COLUMBIA
WASHINGTON
Paul L. Brand & Son
2153 "K" Street, N.W.
FLORIDA
FORT LAUDERDALE
Gordon Cook Co., P. 0. Box 2306
JACKSONVILLE BEACH
Ronald A. Trumble
P. 0. Box 1266
HAWAII
HONOLULU
John J. Harding, 1514 Kotta
ILLINOIS
CHICAGO
Midwest Visual Eriuipment Co.
3518 West Devon Avenue
PEORIA
mini A-V Education Service
221 Main Street
SPRINGFIELD
Pfile's Camera Shop
418 East Adams
INDIANA
EVANSVILLE
Smith & Butterfield. 305 Main St.
FORT WAYNE
Wayne Camera * Visual Equip.
Co., 1231 East State Street
INDIANAPOLIS
Hoosier Photo Supplies, Inc.
1210 N. Pennsylvania
IOWA
CEDAR RAPIDS
Pratt Sound Films, Inc.
129 Third Ave., S. E.
KENTUCKY
LEXINGTON
D. T. Davis Co., 178 Walnut St.
LOUISVILLE
D. T. Davis Co. of Louisville. Inc.
1341 Bardstown Road
LOUISIANA
NEW ORLEANS
Jasper Ewing & Sons, Inc.
725 Poydras Street
MARYLAND
BALTIMORE
Folkemer Photo Service
927 Poplar Grove Street
argus
Av
Audio- Visual Systems
Ann Arbor, Michigan
MASSACHUSETTS
NEWTON CENTRE
H. B. Motion Picture Service
203 Spiers Road
MICHIGAN
DETROIT
Engleman Visual Education Serv.
4754-58 Woodward Avenue
GRAND RAPIDS
Newman Visual Education, Inc.
1408 South Division
ST. JOSEPH
Gillespie Visual Service
220 State Street
MINNESOTA
MINNEAPOLIS
Midwest Audio-Visual
10 West 25th Street
MISSISSIPPI
JACKSON
Jasper Ewing & Sons, Inc.
227 East Pearl Street
MISSOURI
KANSAS CITY
Hoover Bros., Inc., 1020 Oak St.
ST. LOUIS
W. Schiller & Company
1101 Clark Avenue
NEBRASKA
OMAHA
Modern Sound Pictures, Inc.
1410 Howard St.
NEVADA
LAS VEGAS
Metcalf Radio & Sound Supply
25 E. California Street
NEW JERSEY
EAST ORANGE
Oscar H. Hirt A-V., Inc.
190 Central Avenue
NEWARK
L. Kaltman & Sons, Inc.
287 Washington Street
PLAINFIELD
Howard W. Boise
144 East Front Street
NEW YORK
ALBANY
Wilber Visual Service, Inc.
1182 Western Avenue
ASTORIA, L.I.
A. C. Camera Company
34-01 Broadway
HEMPSTEAD. L.I.
Eastern Camera Exchange
68 West Columbia Street
JOHNSON CITY
Wilber Visual Service, Inc.
130 Main Street
NEW YORK
E. J. Barnes & Co., Inc.
480 Lexington Avenue
United Audio-Visual Aids
1409 Second Avenue
SYRACUSE
Wilber Visual Service. Inc.
2030 South Salina Street
NORTH CAROLINA
RALEIGH
Stone's, 329 West Hargett St.
OHIO
CINCINNATI
Eastern Hills Camera Co.
6004 Madison Road
CLEVELAND
Harpster Audio-Visual Equip..
Inc., 13902 Euclid Avenue
COLUMBUS
Salem Graphic Supply Company
1475 West Fifth Avenue
DAYTON
Salem Camera Company
335 Salem Avenue
TOLEDO
Torrence Sound Equip. Co., Inc.
1314 Madison Avenue
OREGON
PORTLAND
Moore A-V Corporation
1201 S.W. Morrison
PENNSYLVANIA
HARRISBURG
J. P. Lilley & Son
928 North Third Street
PHILADELPHIA
Oscar H. Hirt A-V., Inc.
41 N. Eleventh Street
SOUTH CAROLINA
COLUMBIA
R. L. Bryan Co., 1440 Main SL
SOUTH DAKOTA
SIOUX FALLS
Harold's Photography
308 South Phillips Avenue
TENNESSEE
MEMPHIS
Ed's Camera Shop, 1279 Madison
NASHVILLE
Visual Education Co., Inc.
2114 8th Avenue, South
TEXAS
DALLAS
Texas Educational Aids
4006 Live Oak
FORT WORTH
Miller's Visual Aids, Inc.
519 Pennsylvania Avenue
LUBBOCK
South Photo Sales Company
2107-A Broadway
TEMPLE
Hoover Brothers, Inc.
1305 N. 14th Street
UTAH
SALT LAKE CITY
Deseret Book Company
44 E. South Temple Street
P.O. Box 958
VIRGINIA
BRISTOL
Betew Sound & Visual
P.O. Box 653
NORFOLK
Tidewater Audio-Visual Center
29 Southern Shopping Center
RICHMOND
Audio Fidelity Corporation
8532 Patterson Avenue
WASHINGTON
SEATTLE
Rarig Motion Picture Company
2100 North 45th Street
Seattle Art & Photo Supply, Inc.
616 Eighth Avenue
SPOKANE
Inland Audio-Visual Company
N. 2325 Monroe Street
WISCONSIN
LA CROSSE
Community Camera
506 Main Street
MILWAUKEE
Photoart Visual Service
844 N. Plankinton Avenue
ArKUH Cameras. Inc., Subsiftiary of Sylvania Electric Products Inc.
argus
GENERAL TELEPHONE ^ELECTRONICS ^
Edlcational Screen and Audiovisual Guide — August, 1960
401
News
people
organizations
events
Convention Keynote Theme:
"The Challenge of the 60's"
The 1960 National Audio-Visual
Convention in Chicago August 6-9 is
expected to draw an attendance of
3,000 audiovisual specialists from the
fields of education, religion, industry
and business, according to Harvey W.
Marks, general convention chairman.
A few of the highlights:
Keynoting the first general session
will be a visual presentation entitled
"The Challenge of the Sixties," pre-
pared and presented by James W.
Hulfish, Jr., NAVA Director of In-
formation. The presentation will cover
the development of the aduiovisual
industry to its present stature as well
as a review of current trends and fu-
ture prospects.
"Meet the Challenge!" is the title
of an address to be made by Dr. G.
Herbert True, nationally famous writ-
er, psychologist and lecturer. The ad-
dress will cover ways AV people may
today gird themselves to meet the dra-
matic changes which will take place
during this new decade.
In addition to the regular meetings
of the NAVA board of directors and
executive committee, there will be
meetings of the NAVA Religious
Council, Harvey Marks, chairman,
and the NAVA Industry and Business
Council, Robert Abrams, chairman.
The NAVA Canadian members meet-
ing will feature an informal breakfast,
and the board of governors of the Na-
Dr. G. Hrrberl True
tional Institute for Audio- Visual Sell-
ing will hold a luncheon. Other NAVA
groups meeting include the Associa-
tion's educational committee, the re-
ligious dealers, the NAVA past presi-
dents, and the western AV dealers.
Harvey Marks Nominated As
Next NAVA President
The election of new officers of the
National Audio- Visual Association for
1960-61 will take place during the
convention. Announcement will be
made of the result of a mail ballot
circulated previously to the associa-
tion membershiii.
Cover Scene
Night views of Chicago are not
uncommon, but this one shows
an especially attractive range
of liglits and towers in 'the big
city at night.' Traffic on Lake
Shore Drive at left, with the
VVrigley building shimmering in
white in the distance.
Photographer: Hedrich-Bless-
ing, Chicago.
Dr. Kicharil B. Lewis, left, and Herrold E. Kemp will he part of a team
from San Jose State College presenting "Selling to Industry" at the eon-
vention. U . (i. Kirtley, NAVA president, says, "This presentation promises
a praetieal and interesting analysis of AV utilization in industry."
Nominated are the following:
President: Harvey W. Marks, Visua
Aid Center, Denver, Colorado; firs)
vice-president: Vlahlon Martin, M. H
Martin Co., Massillon, Ohio; J. How-
ard Orth, Midwest X'isual Educatior
Service, Des Moines, Iowa. Seconc
vice president: Harold A. Fischer
Phot(3sound of Orlando, Orlando
F'lorida; M. G. Gregory, Sound Photc
Sales Co., Lubbock, Texas.
Secretary: Robert P. Abrams, Wil-
liams, Brown & Earle. Philadelphia,
Pennyslvania; Peter Allinger, View-
sound Supplies, N'ancouver, B. C,
Canada. Treasurer: Earl Harpster,
Harpster Audio-Visual Equipment
Inc., Cleveland, Ohio; Mrs. Ruth B.
Walsh, Hartley's Motion Picture Di-
vision, Bethlehem, Pennsylvania.
Directors-at Large: Mrs. Eloise
Kcefe, T.E.A. Film Library, Dallas,
Texas; Paul Cox, Coast Visual Edu-
cation Co., Hollywood, California; R.
Kenneth Cromar, Audio-Visual Cen-
ter, Denver, Colorado; Joseph Meidt,
Cousino Electronics Corporation, To-
ledo, Ohio.
Middle Atlantic Regional Director:
Charles F. Appel, Appel Visual Serv-
ice, Inc., Pittsburgh, Pennsylvania;
Murrav O. Cimningham, E. J. Barnes
Co., Inc., New York, N. Y.; Ruther-
ford K. Clarke, The Rud Clarke Co.,
DeWitt, N. Y. Midwestern Regional
Director: Stephen J. Bartha, Bartha
Visual Education Service, Columbus,
Ohio; E. C. Carlton, Carlton Films,
Beloit, Wisconsin; R. V. Reed, Reed
Audio- Visual Company, Webster
Groves, Missouri.
Southwestern Regional Director:
Hilton McCrory, Stanley Projection
Co., Alexandria, Louisiana; M. W.
Huseman, South Texas Visual, Inc.,
Corpus Christi, Texas; I. L. Miller, Jr.,
Miller's Visual Aids, Inc., Ft. Worth,
Texas. Canadian Regional Director:
George Gibson, Toronto Camera Ex-
402
Educational Screen and Audiovisual Guide — August, 1960
Is he
learning . . .
or just being entertained?
He's learning ...if the classroom
audio-visual equipment is de-
signed, as only Bell & Howell
equipment is, to be an active
educational aid rather than a
medium of entertainment. The
full benefits of teaching with
audio-visuals can be achieved
only through built-in features
and controls that make the
teacher the complete master of
the lesson rather than a by-
stander. Only Bell & Howell
gives these to you, along with
unmatched ease of operation.
The school administrator gets
the assurance of long, trouble-
free equipment operation, and
the certainty that the school has
gotten the best value for its
money. Program assistance and
service is provided by an expert
Bell & Howell Audio-Visual
Representative in your area.
If you're going to specify
audio-visual equipment soon . . .
if you're interested in the added
teaching power audio-visuals
can give your school . . . write us
today. There's no obligation.
Education Dept., Bell & Howell,
7117 McCormick Rd., Chicago.
399AV. Stops on single scene
for class discussion. Reverses
instantly, lets you repeat
scenes until they are clearly
understood.
786AV-1. 2 Channel Tape Re-
corder. Teacher records lesson
on one channel. Student lis-
tens, records answers on sec-
ond channel.
Filmosound 302. Add high-
fidelity magnetic sound to any
16mm film, automatically.
Doubles the value of language
teaching film.
724 Slide and Filmstrip Pro-
jector. Simple instructions on
projector. Projects even in
semi-lighted room to permit
note- taking.
F/NER PRODUCTS THROUGH IMAOINATIOH
Bell & Howell
IKdI CAT1<)\AL SCREE.\ AND AUDIOVISUAL GuiDE — AuCUST, 1960
403
News-
continued
change Ltd., Toronto, Ontario, Can-
ada; W. H. Faulkes, Associated Visual
Services Ltd., Vancouver, B. C, Can-
ada.
Many Langlab Manufacturers
To Exhibit at Convention
There will be close to 30 different
displays of language laboratory equip-
ment, accessories and materials at the
1960 National Audio-Visual Conven-
tion and Exhibit. Firms planning to
exhibit language lab equipment and
acces.sories include Advance Furnace
Company, American Geloso Elec-
tronics, Inc., Audio Teaching Center
and Films for Education, Audiotronics
Corporation, Chester Research and
Development Corporation, Cousino
Electronics Corporation.
Also Educational Equipment Di-
vision, Edwards Company, Inc., Fleet-
wood Furniture Company, Hamilton
Electronics Corporation, Instructoma-
tic, Inc., International Film Bureau,
Inc., Jentzen-Miller Company, Mag-
netic Recording Industries, Mobile-
Tronics, Monitor Language Labora-
Calendar-
Rugged
construction
plus
ease of
handling .
equals . . .
Everyone working with audio-visual equipment
knows that your best buy is the best you can
buy! In the case of projection screens, that's
Da-Lite ... a full line of wall-type and tripod
models with exclusive features developed over
the past 50 years by men who specialize in
Improved picture projection. See the all-new
Da-LlteJr.Electrol— the finest electrically-oper-
ated medium-sized wall screen ever produced.
Your Da-Lite A-V dealer will gladly demonstrate!
T^/iUe tod<z<f. t
For complete
information on Da-Lite
Vidiomaster Screens
and name of Da-Lite
Franchised A-V
dealer near you I
Vidiomaster A
Specially engineered
for use by
schools and industry
Da-Lite
SCREEN COMPANY
>Varsaw, Indiana
August .3-4 — NAVA Entertainment
Film Meeting, Highland Park, 111.
August 6-9 — National Audio-Visual
Convention, Chicago.
August 17-23— International Religious
Executive Consultation, Boulder,
Color.
August 23-26 — Annual meeting,
Biological Photographic Association,
Salt Lake City.
August 31 -September 11 North
American International Photo-
graphic E.\hibit.
September 28-30— Illinois Audiovisual
Education Association, Aurora, 111.
October 14-17— National Association
of Public School Adult Educator-
Adult Education A.ssociation, Den-
ver.
October 28-29— Southern Section Con-
ference, Audio-Visual Education
As.sociation of California, Pasadena.
tories, Neumade Products Corporation.
Also Pentron Sales Co., Inc., Radio
Corporation of America, Robert H.
Redfield, Inc., Rhecm Califone Corpr-
ration. Viking of Minneapolis, Inc., V-
M Corporation, Webcor, Inc., and
Webster Electric Company.
Other Groups Gathering For
Meetings During Convention
A special meeting of educational
audiovisual directors will be held in
connection with the convention, ac-
cording to an aimouncement by Illi-
nois University. The one-day meeting,
which is being sponsored by lAVA,
will be held Saturday, August 6, at
the Morrison Hotel. Several other state
associations have been invited to co-
sponsor the event which will be open
to educational AV directors through-
out the Nation.
Other organizations meeting during
the 1960 convention dates will be: AV
Workshop for Industrial Training Di-
rectors, Industrial Audio-Visual As-
sociation (Midwestern Region), AV
Conference of Medical and Allied Sci-
ences, Department of Audio-Visual In-
struction (NEA) executive committee
and board of directors.
* Trademark
Two AV Books Available
Educational Screen has a limited
supph' of two volumes. Picture
N'alues in Educational and Com-
parative Effectiveness of Some
Visual Aids in Seventh Grade
Instruction, both by Joseph J.
Weber. One or both are avail-
able upon written request at a
cost of one dollar each to cover
postage and handling.
404
Educational Screen and Audiovisual Guide — ^August, 1960
ATIONAL SCKEEN AND
"AUDIOVISUAL
GUIDE
August, 1960 Volume 39, Number 8, Whole Number 388
DITORIAL
06 An Open Mind, Man!
FECIAL CONVENTION SECTION
08 National Audiovisual Convention
11 Audiovisual Education Forum
13 Audiovisual Conference of Medical and Allied Sciences
14 Illinois Training Directors' Association Audiovisual Work-
shop
15 Industrial Audiovisual Association
18 Listing of Exhibitors
)IRECTORY OF AV EQUIPMENT AND SERVICES
44 Listing of Annual Directory
ARTICLES
[26 We Must Educate Maj. Gen. J. B. Medaris
28 Closed-Circuit Conference Wm. F. Kruse
30 Assignment DAVI James D. Finn
DEPARTMENTS AND FEATURES
.99
02
04
32
35
138
141
156
157
162
162
163
Convention Highlights
News
Calendar
Audio Max U. Bildersee
Filmstrips Irene F. Cypher
AV in the Church Field William S. Hockman
Film Evaluations L. C. Larson, Carolyn Guss
Trade Directory for the AV Field
New Equipment
Helpful Books
Directory of Sources
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jusiness sc editorial address: edu-
:ational screen & audio-visual
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Kdl'cational Screen and Audiovisual Guide — August, 1960
405
editorial
An
Open
Mind,
Man!
You can't be for or against a hammer. You can't be in favor of a saw
or not in favor of it. These are tools, man! These are tools for doing
a job. The only legitimate questions you can ask about a hammer
are those related to its use. Can you use it to do the job that has to
be done? Who should use it? How can he learn to use it better?
How can you make a better hammer? One that's easier to use or
one that will work better? Can you use it more effectively if you
use it in combination with other tools?
It's the same thing with equipment and developments in the
audiovisual field, man. These are tools and ideas for doing a job.
How can you be for or against such communications tools as a pro-
jector, a tape recorder, a television receiver. They're tools. You can't
be for or against them. The only legitimate questions are those re-
lated to what you use these tools for and how you can use them to
accomplish the most.
With brand new tools or improvements on the old ones, you've
got to keep an open mind, and use your imagination. That's hard to
do, man. It's much easier to say "the way we're doing it already is
better." "We tried it once and it doesn't work." "It's too small, too
big, too complicated, too something else."
Take 8mm sound on film, fcjr instance. Here's a new communica-
tions tool. A real audiovisual challenge for the Si.\ties. What arc
people saying about it? What do you think? Have you seen and
heard it? Is the picture too small? For what group? Where? What
about the sound? Are the educational film producers going to make
8mm sound films available? Do you know what the 35mm advocates
said about 16 back in the Twenties? How are you going to find
your answers? Or is your mind already made up!
But 8 mm sound film is just one of the new developments pro-
viding audiovisual challenge for the Sixties. There are learning ma-
chines, called "teaching machines" if you prefer. New and improved
and varied adaptations of recording and language laboratory equip-
ment. There is the challenge of the video tape recorder. Various
combinations of multiple purpose equipment in single units for
more efficient operation. Systems approaches to instructional prob-
lems.
All of these new tools and new ideas have got to be faced with
an open mind if we are going to even begin to meet the challenge
of the Sixties. Not only the new equipment ideas already here and
PmiI C Resd "" display at the 1960 NAVA exhibit, but the increasing number of
new developments that will be on display each succeeding year
of the Sixties.
NAVA time in the summer time at Chicago is an exciting time.
It's a challenging time. Especially in 1960. It's a time for exposing
new products and expounding new ideas. It's a time for open minds
and for imaginations to soar, man!
Advance annoimcements have promised the greatest opportunities
ever at the 1960 National Audiovisual Convention and Exhibit for
everyone in the audiovisual field. A wide variety of meetings, the
most and most interesting exhibits, and the best time for every-
one. We hope we'll be seeing you there.
406 Educational Screen and Audiovisual Guide — August, 1960
At the new Kaibab Elementary School, Scottsdale, Arizona, selected by A.A.S.A. for its
exhibit of outstanding school designs, Mr. Marvin Osborn, Audio-Visual Director says:
"In operation 75% of the school day, these Kodak
Pageant Projectors just keep running... without fail!
»»
"Once-a-year checkups seem to be all they need to
keep them operating the way we like, with no break-
downs, no disruptions of classroom order.
"Projection Club, 6th, 7th and 8th grade students
handle showings. They catch on fast to the Pageant's
simple operation."
Stresses on audio-visual equipment are extraordi-
nary, even in normal use. Constant usage, hard usage,
and usage by many different people mean that pro-
jection equipment must be built specifically for Audio-
Visual work, if it is to endure.
That's the way we have constructed Kodak Pageant
Projectors. First, to be sturdy . . . with quality sound
and screen image for all types of A-V usage. Then, to
be simply operated . . . even by children. Finally, to
be easily maintained . . . with only occasional checkup.
Kodak Pageant Projectors are sold through Kodak
Audio-Visual dealers, who will demonstrate at your
convenience. Or, you can write for Bulletin V3-22: no
obligation, of course.
Kodak Pageant Projector y EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N.Y.
Iducational Screen and Audiovisual Guide — August, 1960
407
Convention and Exhibit
National Audio-Visual Association
Program
James W. Hulfish, NANA Director of
fcwmation.
Saturday. August 6
8 a. m. Breakfast in the Tenace Casino. Enter-
tainment pn>gram under Ae direction of
Maitia S. Mendro, Midwest Visual Equqp-
ment Co^ Chicago, III, featoring the Nlid-
Sates Four.
9 a. m. First Genexal Session: The Terrace Ca-
sino. Presiding: Harvey W. Marks, DawTer,
Colo^ GeDeral Chairman of the Can\^eiition.
9:(B a. m. Keynote Presentatian: The Chal-
lenge at the Sixties.' An aodiorvisual ptes-
enlalioo to be pv^nred and presented b\-
NAVA •fGcen far tW
I99Mi tarn: iraa kfl:
IMmiI p. Alana^ mU
li^ Bratn ft Cafe,
SbUaa SbrtiB. M. H.
Matia C*_ IbBsllM.
OIm. urtfd Twe pnai-
itm: W. C. Kirtley, D.T.
Danes C*^ LiMnenOe,
K;_ pnainttz HmmU A.
Fm^cr, FlHl»S*«a vf
Oriaadau FU, secntarr;
Ha<TT IT. Mala, TWmI
AM Clatter, Draver, Gral
9:45 a. m. "Sdling to Industry." A ^
and interesting anah'sis of the x^arious
erf AV dexices. demcMistrated in rapid-
manner bv a top team: Dr. Richard
Lewis. Tom Clemens and Jerr>' K«np, of t
.\V Center. San Jose State College. San Jo-
CaM.
10:45 a. m. First General Session ends.
11 a. m. to NAVA Ladies' Sbem,- Pait>- and
1 p. m. Open time.
2 p. m. XAVA Board of DirectMs meets.
1 to 6 p. m. National Audio -Visual ELxhi
open: Mezzanine. 1st h -^d floors.
EsTCA-nONJU. ScXBEHi \SD AtWOWSOAI, GlTDE — ^ACCCST, IS
:30 p. 111. .\nnual NAVA Dance Party: Ter-
race Casino.
>unday, August 7
a. 111. Religious Council Meeting,
a. m. Canadian Members' Breakfast.
:30 a. m. NAVA Educational Committee
Meeting.
1 a. m. Audio-Msual Worship Ser\ice; The
Terrace Casino. Conducted by Rev. Paul
Kiehl, Church-Craft Pictures, Inc., St. Louis,
Mo.
2 to 6 p. in. National Audio-Visual Exhibit
open: Mezzanine, 1st & 3rd floors.
2:30 p. m. Luncheon for NA\'A Institute
Board of Governors,
p. m. Industry and Business Council Meet-
ing.
:30 p. m. NAVA Religious Dealers Meeting.
ilonday, August 8
a. m. Breakfast in The Terrace Casino. En-
tertainment program under the direction of
Martin S. Mendro, featuring the NAVA Or-
chestra.
a. m. Second General Session: The Terrace
Casino. Presiding: W. G. Kirtley, Louisville,
Ky., President of the National Audio- Visual
Association.
9 a. m. .\nnual Business Meeting of the Na-
tional Audio-Visual Association.
9:30 a. m. Address: "Meet the Challenge!" By
Dr. G. Herbert True, nationally famous
writer, psychologist and lecturer of 1255 E.
Madison St., South Bend 17, Ind.
10:30 a. m. Second General Session ends.
12 to 6 p. m. National Audio-Visual Exhibit
open: Mezzanine, 1st & 3rd floors.
12:30 p. m. NAVA Luncheon for Past Presi-
dents.
5:30 p. m. Hotel Morrison Reception for all
Convention registrants: The Terrace Casino.
8 p. m. Special screening of outstanding films
on sales, business management and similar
topics: The Terrace Casino. In Charge:
Keith Smith, Modern Sound Pictures, Inc.,
Omaha, Neb.
Tuesday, August 9
8 a. m. Western A-V Dealers Breakfast.
9 a. m. to National Audio-Visual Exhibit
I p. m. open: Mezzanine, 1st & 3rd floors.
1 to 5 p. m. NAVA Board of Directors meets.
"...The Challenge of the Sixties"
►y W. G. "Bill" Kirtley
resident
ifational Audio-Visual Association
Pause a moment. Think back over the dramatic
hanges which have taken place in the AV world
uring the past ten years. You will begin to ap-
ireciate the scope of the challenge before us, this
Challenge of the Sixties." It is inevitable that by
970 we will have progressed as far beyond 1960
s we have today passed beyond the AV industry
f 19.50. In fact, this progress is certain to be
luch greater because it is constantly acceler-
ting. The prospect propels the imagination!
Yet, because our youthful industry, strongly
nsing its own impending accomplishment, has
mained steeped in today while keeping a
teady eye on tomorrow— because we have been
ghtly concerned with the past recognizing that
ur ultimate promise of maturity rests with the
uture— perhaps we are not fullv aware of just
ow far we have come in a brief decade. Break-
iroughs are rarely recognized as such at the
me they occur. Only in retrospect does their full
ignificance dawn. Therefore, in anticipating the
)romise of the Sixties, it is appropriate to recall
ome of the advancements which set apart the
Fabulous Fifties" as a crucial decade in AV his-
orv.
For instance, ten years ago filmstrip sales in
the United States were, comparatively speaking,
neghgible. Few then could possibly have imag-
ined the extent to which they would be used by
1960. But the development of filmstrip projectors
which were simpler, easier to use, and less expen-
sive made the use of filmstrips as an instructional
aid vastly more desirable. In addition the devel-
opment of the fully automatic filmstrip projector,
and later the sound slide film projector, contrib-
uted heavily to the market expansion of this item.
Today filmstrips are among the most frequently
sought of audiovisual aids.
When the Fifties began, the opaque projector
was in limited use. Not until the light output
was greately increased did interest begin to ap-
proach today's proportions. Now the opaque pro-
jector is an A\' staple.
Introduced during the period were 16mm film
projectors with magnetic sound. With this signifi-
cant advance it became easier for the talented,
creative instructor to produce his own sound mo-
tion pictures tailored to his special needs. Local
production took a giant stride forward.
Coinciding with the automation of filmstrip
projection came similar advancements in slide
and transparency units. An outgrowth of the fully
automatic slide projector and the synchronized
sound slide projector Wiis the repetitive projector
with its enormous implications for creating AV
markets in sales and merchandising. The role of
^Dl CATIONAL ScREE.N AND AUDIOVISUAL GUIDE — AUCUST, 1960
409
W. G. Kirtley
the slide projector expanded to include the ex-
hibit hall, display window, and showroom floor
in addition to the lecture room.
Another now-familiar audiovisual item which
really came into its own only during the past de-
cade is the overhead projector. Of minor im-
portance before 1950, the overhead's special char-
acteristics—use of overlays, ability to work right
on the projected transparency— were finally dis-
covered by alert AV users. Making their contribu-
tion to full acceptance of the overhead were a
variety of new transparency-making devices and
systems, simplifying local materials production
and lowering costs. Today, overheads are right-
fully in great demand and sales of local produc-
tion equipment and materials are steadily grow-
ing.
AV advances were not restricted to visuals. Re-
markable improvements were made in the fidel-
ity of record and transcription players, so much
so, actually, that the description "high fidelity"
lost all meaning in defining sound quality. Stere-
ophonic sound became a major feature of both
record players and tajje recorders lending great-
er flexibility to aural presentations of all kinds.
Today recorded soimds may be reproduced with
the full brilliance of the original source.
But product development is only half the story.
Industry progress results from a combination of
product development and market acceptance.
For without a fundamental change in the view-
point of AV users and potential users, it would
have been impossible to have realized gains
made during the Fifties. Take three relatively
recent AV entries as an illustration:
In 1950, if you broached the subject of educa-
tional TV your listener probably suggested that
you "come back down to earth." At a reference to
language laboratories he would pronounce, with
little fear of contradiction, "impractical." And if
)0u were caught musing about teaching ma-
chines, your eavesdropper would likely have
w<;ndcred what you planned to teach them. In
fairness, it must be admitted that these items-
educational TV, language labs, teaching ma-
chines—were largely unfamiliar within our own
industry ten years ago. It is not surprising that
to "the man in the street" they were just so mucli
gobbledygook. But today he is informed and en-
thusiastic.
What about AV and "the man in the street?" A
scant decade ago he would have declared him-
self of the opinion that audiovisuals were gim-
micks, that their chief value was in their novelty.
However unjust such a conviction may have been
then is irrelevant, because today even our "man
in the street" is becoming convinced of the value
of AV aids. He is beginning to demand audio-
visuals for his schools, is impressed with the bet-
ter education they make possible for his children.
He is personally growing acquainted with audio-
visuals through their extensive use at his church,
appreciates the way they have contributed to
his own religious understanding. Finally, he is
obtaining audiovisual equipment to help him in
his own business, and can point to cold statistics
to prove that they are improving sale and cutting
training costs.
In short, the audiovisual industry began to
come of age in the Fifties. It improved its prod-
ucts, coupling this advance with an upgrading
of its services, and the market responded with
soaring interest. In the wake of this, spectacular
things began to happen.
General school construction began to include
provision for audiovisual instructional materials
and equipment. Architects began to reappraise
school design with AV utilization in mind, and
this in turn was in response to a new demand by
school administrators for these AV facilities. Col-
leges of education greatly increased their pro-
grams to train teachers in the use of audiovisual
aids. Congress appropriated funds for AV pur-
chases. With, perhaps, less fanfare, correspond-
ing increases in AV interest began to take place
among religious and industrial users.
Most significant of all is the fact that the young
people of today are being constantly exposed to
audiovisuals in their schools and at their church-
es. If we do our job right, they will grow into
adults pre-sold on the value of audiovisuals to
communication.
In the final year of the Fifties an estimated
$287 million was spent for AV products— easily
twice the amount spent in 1950. In a single dec-
ade our industry had doubled! Yet some respon-
sible business leaders have predicted that the
industry will double again in the next two years.
Who then would be so bold as to hazard a fore-
cast of the AV picture for 1970?
"The Challenge of the Sixties" is the many
new things it will bring, the varied problems
which will arise and be overcome, the new
friends AV will win. The future will see mate-
rials of every type, more readily available to
more people, on every subject under the sun.
Equipment will be more streamlined, simpler to
operate, easier to transport, and a cinch to serv-
ice. There are many promising areas of advance-
ment. But most exciting of all is the certainty
that by 1970 we will be using wonderful, yet un-
dreamed of audiovisuals.
410
Educational Screen and Audiovisual Guide— August, 1960
Audiovisual Education Forum
'ro\
tgram
Saturday, August 6
9:00 a.m. Registration.
9:30 - noon
2 -.5
7
p.m.
Fee— $3— covers three days or any
part thereof, screenings, forum,
trade show, NAVA dance party
Saturday night and Morrison Hotel
9:30 p.m. party Monday afternoon. Screen-
ings and discussion of "Blue Rib-
bon" winning films at the American
Film Festival, conducted in New
York City by the Educational Film
Library Association. 'Pro' and 'con'
critics, designated from the audi-
ence prior to each screening, will
lead a discussion period following
each film. Moderators: Richard
Edmundson, director of AV train-
ing, Illinois Public Aid Committee;
Reynolds Hungerford, visual in-
struction division, Chicago Public
Schools.
Among these "best of show" films:
World in a Marsh (Natural Resources) NFBC-
McGraw Hill.
The Changing Voice (Arts, Crafts, Household
Arts) Florida State University.
The New Girl (Government) President's Com-
mittee on Government Contracts.
Eternal Children (Child Development) NFBC-
International Film Bureau.
The Middle East (Geography) International
Film Foundation.
/ Am A Doctor (Guidance) Sterling Movies.
Women on the March (History) National Film
Board of Canada.
Overture and Power Among Men (Foreign Af-
fairs) United Nations— Contemporary Films.
The Poisoned Kingdom (Literature) Encyclo-
paedia Britannica Films.
Between the Tides (Nature and Wildlife) Con-
temporary Films.
Rockets: Principles ami Safety (Elem-JH) Film
Associates of California.
A Conversation with Dr. Harlow Sluipletj (NBC
TV-EBF).
Crystals (SH-College) Physical Science Study
Committee— Modern Talking Pictures, Inc.
The Old Order Amish (Sociology) Vedo Films.
Navajo Silversmith (Social Studies) ACI Produc-
tions.
The Living Stone (Graphic Arts) NFBC.
The Red Balloon (Children) Brandon Films.
A Portrait of Hector (Ethics) The Methodist
Church.
An American Mttseum (Public Relations) City
Art Museum, St. Louis.
Second Chance (Health) American Heart As-
sociation.
There Was a Door ( Mental Health ) Contempo-
rary Films.
9:30 p.m. NAVA Dance Party-Terrace Casino,
Morrison Hotel. Your badge admits you.
Sunday, August 7
11:00 a.m. Non - denominational Audiovisual
Church Service
1:00 p.m. Tour of NAVA Exhibits
Monday, August 8
9:00 a.m. "Town Hall" Forum on some of AV's
to noon "hot potato" topics. "Teaching" Ma-
chines—programs—audio-visuals? Experience
reports on National Defense Education Act.
Technological progress? The 1960 NAVA
Exhibits? Does current math-science stress
de-emphasize the Humanities?
2 - 5 p.m. Do teachers know how to use audio-
visuals? If not, whose fault? Airborne T\'?
Questions, anyone? What's doing in our
present CCTV installations? Where does
A/V fit into the school library set-up— or is it
vice versa?
Moderators: Wm. F. Kruse, Educational
Screen & Audiovisual Guide; Verne Stock-
man, Eastern Illinois University, president,
Illinois Audio-Visual Education Association
(see following page)
Idi CATioNAi. Screen and Audiovisual Guide — August, 1960
411
"...a bridge linking AV user and maker"
by Verne Stockman
President
Illinois Audiovisual Education Associa-
tion
Although a newcomer among the professional
groups meeting at Chicago this year, the Audio-
visual Education Forum really has a substantial
background as well as a unique and important
role. It represents in one sense a revival of the
Midwest Forum on Audiovisual Education which
approximately twenty years ago served as a ve-
hicle for close cooperation between the then
users of AV materials and techniques and the
commercial and manufacturing people who de-
veloped those materials and stimulated their use.
The need for this close relationship is at least
as great today, and though it is fostered on the
national level by DAVI, there remains a need
for educational emphasis at the annual Chicago
audiovisual complex, along with that on industry,
agriculture, medical and allied sciences, religion
and kindred applications of the medium.
In past years the meetings of the Educational
Film Library Association provided this educa-
tional facet to a considerable degree, but since
EFLA's discontinuance of its Chicago summer
meeting a need exists for some other organized
means to assure this interchange of thought and
experience between AV-using schoolmen and the
industry that serves them.
The NAVA exhibits represent an educational
opportunity unequalled anywhere in the world
for any AV professional to update his knowledge
of the technological and ideological advance in
his chosen field and of the lines along which
progress is to be anticipated. To end this oppor-
tunity would represent an irreparable loss.
Another compelling reason why the Illinois
Audiovisual Education Association considers
preservation of this contact imperative is audio-
visual's own "expanding universe" of new tech-
niques and resources, new recognition and re-
sponsibilities, and new questions— with some an-
swers supposedly found and many admittedly
still to be sought. Productive as are our profes-
sional national, state and local gatherings they
tend to cover so much territory, and generally
in so impressively an organized manner, that
there is too little chance or inclination for free
and frank informal nonconformism.
At Chicago last year the Illinois Audiovisual
Education Association joined with the Chicago
Film Council in sponsoring an 11th hour tradi-
tional EFLA-type film screening program. The
response was such that our annual fall meeting
authorized an expansion of this participation. In
response to spontaneous encouragement from AV
workers in nearby states our spring meeting
voted to invite co-sponsorship from DAVI affili-
ates in adjoining states. At this writing accept-
ances have been received from Minnesota and
Michigan and others will likely be added.
We are all thinking about these new chal-
lenges, new techniques, new devices and mate-
rials. We need a chance to compare, contradict,
collate. This Audiovisual Education Forum rep-
resents such a chance. If it works out as we hope
it should become an annual event to which all
dedicated workers in this field, whether in
school, commerce, industry, government, science
or civic affairs will look forward, a place where
they will bring their ideas and experiences, theii"
hopes and their misgivings, to meet with and on
occasion clash with those of their peers.
The subjects suggested for discussion are de-
signedly those on which the last word has not
yet been spoken. A discussion technique is pro-
posed that is a departure from customary "pres-
entation" procedure (panelled or unpanelled).
Instead a procedure is suggested that might be
described as a "Great Books" graft on the Town
Meeting tree, with an added touch of the film
critique format of the UFPA. The "program"
consists largely of a list of discussion topics. Time
permitting, others may be added from the floor.
Two spokesmen are to be designated for each
topic, pro and con, a missionary and a gadfly.
They, plus a moderator, will fence the topic's
field and outline their idea of groimd rules.
Those desiring to speak will make this known
in advance in order to allot time to advantage,
but with a generous provision, we hope, for re-
buttal and hindsight.
Ours is a three-day program. Saturday will be
given over largely to critical screening of new
materials. Here, too, pro and con evaluators will
be designated in the manner UFPA has found
so rewarding— and exciting. Sunday allows for an
AV worship service and all afternoon at the ex-
hibits. Monday is "town meeting" day, with time
out for further exhibit viewing if the group so
decides, and in any event a report-back session
on this year's exhibits for discussion on what is,
will be and perhaps ought to be.
Because this is a new approach we have no
way of knowing our personnel resources in ad-
vance of the meeting. So any reader who plans
to be in Chicago August 6-8 and wants to attend
is urged to drop a note right away to one of our
co-chairmen, Bill Kruse, Educational Screen and
Audiovisual Guide, 2052 N. Lincoln Park West,
Chicago 14, Illinois. (Reynolds Hungerford, Chi-
cago Public Schools, is the other). Besides our
excellent Illinois and Chicago local talent, the
nationally prominent AV pros heard from to date
include Lee Cochran, Neville Pearson, Ford
Lemmler, Phil Lewis, Ralph Creer, James Eoula,
L. D. Miller, Charles Miller, John Hedges, Rob-
ert C. Snider, Mickey Bloodworth, Robert A.
Bauman, James Fitzwater, Herb Jackman, Paul
C. Reed, Seerley Reid and Paul VVendt. A lively
and productive time is in prospect.
412
Educational Screen and Audiovisual Guide — August, 196
Audiovisual Conference of Medical
and Allied Sciences
Program
Monday, August 8
8:45 a. m. Registration
9:00 - 1959-60 In Review-Exchange of infor-
10:30 a. m. mation: five-minute comments on
highlights in AV programs of participating
organizations
10:30 a. m. Coffee break
10:45 a. m. Report of executive committee
11:00 a. m. The Bio-medical Communication
Specialist: Seymour Friedberg, Production
Supervisor of AV Center, Indiana University
11:45 a. m. The NAVA exhibits— Commenta-
tors: Robert Getty D\'M, Professor and
Head, Veterinary Anatomy, Iowa State Col-
lege; John Franklin Huber, M.D., Professor
and Head, Department of Anatomy, Temple
University
12:00-2:00 p. m. Lunch and NAVA exhibits
2:00 p. m. Principles in Group Dynamics:
Dorothy Stock, Ph.D., Assistant Professor of
Psychology, University of Chicago
3:00 p. m. Coffee break
3:15 p. m. Meetings That Bring Results: Allen
K. Heydrich, Director of Education and
Training, Link-Belt Company, Chicago
4:30 p. m. On Winning Cooperation: Panel:
J. Edwin Foster, Ph.D., American Heart As-
sociation; Herbert Jackman, American Den-
tal Association; James Rothenberger, Ameri-
can Medical Association; Kathryn Linden,
ANA-NLN Film Service
6:00 p. m. Dinner
8:00 p. m. General discussion
9:00 p. m. Business meeting
9:30 p. m. Election of officers
"• . . Steady growth of AV programs"
by Kathryn Linden
Chairman, AV Conference of
Medical and Allied Sciences
The Audiovisual Conference of Medical and
Allied Sciences, held annually under auspices of
NAVA, was organized in 1953 to further audio-
visual education in these areas and to keep the
member organizations informed of new develop-
ments. Toward this end, annual meetings are
held which feature an exchange of information
among the members, and workshops on signal
advances in the field.
The results of these annual meetings have been
electrifying. Progress reports by one organization
have frequently led to similar experiments in
other professions. The free exchange of ideas,
and the open discussion of mutual problems have
proven both helpful and stimulating. It may be
said that, over the years, the annual reports have
reflected a steady growth of the AV programs in
all the sciences represented.
Special workshops of the conference have dealt
with national and international distribution prob-
lems, methods of film evaluation and film pro-
gramming, utilization of the various AV media,
bottlenecks and how these can be broken, educa-
tional television, planning and production of pro-
fessional films, principles in education.
Prominent guest speakers have come from uni-
versities and industry. They have included edu-
cators and psychologists, film producers and po-
tential sponsors. Among them have been Richard
S. Angell of the Library of Congress; L. C. Lar-
sen, director of the Audio- Visual Center, Indiana
University; Glenn E. Mills, director of visual edu-
cation at the University of Colorado School of
Medicine; Dr. Robert C. Snider, director of the
AV Center of the University of Chicago; Peter
Hickman, former director of the Smith Kline &
French medical library; and Warren Sturgis of
Sturgis-Grant Film Productions. Last but not
least, special sessions of the conference have been
presented by its members.
In response to repeated requests from pro-
ducers and AV directors of other organizations,
the afternoon sessions of the conference have
been opened to the public since 1959. This year
the workshops will explore the 2-way theme of
cooperation. Dorothy Stock, Ph.D., assistant pro-
fessor of psychology at the University of Chi-
cago, will speak on Principles in Group Dy-
namics. Allen K. Heydrich, director of education
and training at the Link-Belt Company, Chicago,
and a frequent speaker for the American Man-
agement Association, will discuss Meetin<i.s That
Bring Results. In closing, there will be a panel
presentation on Winning Cooperation, in which
the following will take part: Dr. J. Edwin Foster,
director of AV education, American Heart As-
sociation; Herbert Jackman. director. Bureau of
AV Services, American Dental .'\ss()ciation; James
EdI <;\Tir)\M, .^CREEN AND AUDIOVISUAL GuiDE — AUCUST. 196(»
41.S
I 'ami at I'iliii Forum of recent American Nurses' As-
sociation convention: from left, Hildegard E. Peplau,
director of graduate program in advanced psychiatric
nursing, College of Nursing, Rutgers Linivcrsity; Dr.
Bryce Ryan, cliairman of department of Sociology and
Anthropology, University of Miami; Mrs. Frances (i.
Brown, director of nursing education, Oregon Stale
Hospital; Nina Bethea Craft, nursing consultant, Rose-
mead, Calif.
Rothenbcrger, assistant director. Department of
Motion Pictures and Medical Television, Ameri-
can Medical Association; and Kathryn Linden,
director, American Nurses' Association— National
League for Nursing Film Service.
The AV activity of conference members is re-
flected in highlights from their reports. The
American Medical Association, American College
of Surgeons, and American Hospital Association
co-sponsored with Johnson & Johnson production
of such films as Hospital Sepsis which won a
1960 American Film Festival Award (Churchill-
Wexler Film Productions. ) The American Nurses'
Association— National League for Nursing co-
sponsored with the Smith Kline & French mental
health education unit the film Psycliiatric Nurs-
ing, a 1959 Academy Award nominee and winner
of the Chris Award (Dynamic Films).
With the increasing use of educational films
in the medical and allied sciences, distributior
has in some instances reached remarkable pro-
portions. The American Medical Association, foi
example, reports over 6,000 bookings a year, anc
both the AMA and the nursing organization;
have shown annually a 600-booking increase ovei
previous years. The American Dental Associa-
tion, with over 3,000 bookings a year, reported ar
increase of 21 percent in their distribution foi
1959.
Films have been used also at convention filir
programs. The Ainerican College of Surgeons foi
years has conducted cine-clinics in which sur-
geons discuss their filmed operations. The A.VIj^
runs 3 theaters concurrently during their conven-
tions. Ralph Creer, AMA director of medical mo
tion pictures and television, has been invited h
plan and conduct international medical film pro
grams in Europe and Asia. The American Nurses
Association and National League for Nursing
conduct theme filin sessions throughout theii
conventions, with an average attendance of S0(
to 1,000— and as high as 1,500— at film forums.
Increasing AV activities have been evident ir
the programs of other members of the conference
also, which include representatives from tht
national associations of veterinary medicine
podiatry, colleges of pharmacy, dental schools
osteopaths, anatomists and bacteriologists.
Membership in the A\' Conference is open tc
national non-profit and non-governmental associ-
ations or groups devoting resources to AV mate-
rials and programming in the medical and allied
fields. Two representatives from each participa-
ting organization are invited to the annual con-
ference. As mentioned earlier, the afternoon ses-
sions beginning at 2 p.m. are open to the public
Officers of the 1960 Conference are Kathryn
Linden, director, American Nurses' Association
and National League for Nursing Film Service,
chairman; Herbert Jackman, director, Bureau ol
Audiovisual Service, American Dental Associa-
tion, vice chairman; and Dr. Marvin W. Shapiro,
president, American Podiatry Association, secre-
tary.
This year's conference will be held on Monday.
August 8th, at the Morrison Hotel, Parlor F.
Illinois Training Directors' Association
Audio- Visual Workshop
Prog,
ram
Monday, August 8
9:00 a.m. Welcome to Workshop - I.T.D.A.
president, G. W. Plank, Caterpillar Tractor
Company
9:15 a.m. "The Range of Experience"— Gerald
Young, Partner, Kottcamp and Young. Ex-
amples and demonstrations of new, exciting
audiovisuals and some of the old standbys
10:15 a.m. "What Every Young Man Should
Know . . ."— E. L. Hirsch, Chicago Transit
Authority. The "production" of a short train-
ing program during the Workshop hours
414
Educational Screen and Audiovisual Guide — August, 1960
.0:45 a.m. Coffee Break — Enjoy coffee and
roll.s and watch artists preparing materials
for "What Every Young Man Should Know"
l1:15 a.m. "It All Depends on You"— Gordon S.
Sargent, Spiegel, Inc. Presentation of a
sound-slide film currently being used at
Spiegels. Mr. Sargent will explain the rea-
sons behind the development of this specific
program
12:(X) noon Showing of "What Every Young
Man Should Know . . ."
12:30 p.m. Visit audiovisual exhibits
" ... to supply best possible traininj
•99
>y Eliot L. Hirsch
Secretary
Illinois Training Directors' Assn.
Throughout the years, personnel in industrial
training and personnel in the audiovisual field
have had much in common. One group is ever
dependent on the other and both have the same
objective: to supply the best possible training to
our fast-moving industry where yesterday's ideas
become realities today and obsolete tomorrow.
Without practical and effective training, in-
lustry would find it necessary to shorten its
stride. Without the versatility and wide range of
audiovisuals, training would be long, dull and
ineffectual.
Illinois Training Directors' Association is privi-
leged to be part of NAVA's annual convention.
For the past five years, our annual Audiovisual
Workshop has offered our members and friends
an opportunity to exchange ideas with the AV
people. It has been the means whereby the train-
ing man can see everything that's new and im-
portant in the AV field. This, our sixth annual
workshop, again offers these same advantages.
Each year our workshop has drawn AV people
as well as training people. Here the AV man can
get a better understanding of how training peo-
ple use their products; what they think of their
products; and, perhaps, what additional AV
needs they have.
Again, this year, I.T.D.A. extends a cordial in-
vitation to everyone— training and AV people
alike— to attend our AV Workshop on Monday,
August 8, 1960, 9:00 a.m. to 12:15 p.m., in the
Venetian Room, 2nd Floor, Morrison Hotel.
This year's workshop theme is "Making Your
A-V I.Q. Pay Off." A panel of I.T.D.A. members
will present a most different type of workshop,
with emphasis on "What We Must Know before
We Select An Audiovisual."
This often-neglected phase of program plan-
ning will be dramatically presented through: (1)
examples and demonstrations of new, exciting
audiovisuals and some of the old standbys; (2)
the "producing" of a short program during the
workshop hours; (3) presentation of a training
program currently in use by a member's com-
pany.
Illinois Training Directors' Association is affili-
ated with the American Society of Training Di-
rectors. Established in 1943, I.T.D.A. has a mem-
bership of more than 200, mostly from the metro-
politan Chicago area.
The purpose of I.T.D.A. is to advance the pro-
fession of education and training in industry and
commerce. In striving for this objective, provi-
sion is made for the professional development of
its members through the discussion of mutual
training problems, the interchange of experi-
ences, ideas and methods, and the general stimu-
lation of interest in sound education and training.
Anyone with an interest in training is most
welcome to additional information about the as-
sociation. Write I.T.D.A. membership chairman
Henry E. Hlavaty, Administrator of Personnel
Programs, Visking Company, Div. of Union Car-
bide Corp., 6733 W. 65th Street, Chicago 38,
Illinois.
Industrial Audio-Visual Association
Program
Monday, August 8
The Central Region of the Industrial Audio-
Visual Association annually hosts a meeting of
the association at the time of the National Audio-
Visual Convention for the convenience of those
national members who will be in town for the
convention.
The Industrial AV Association will meet in
Room 440 at the Morrison. There will be an in-
formal discussion during the luncheon hour, after
which the members will be able to devote their
time to visiting the exhibits.
(see following page)
Educational Screen and Audiovisual Guide — August, 1960
415
when you specify:
"BESELER, or EQUAL". . .
The Beseler
VU-LYTE n
OPAQUE PROJECTOR
When your specification sheet for Opaque Projectors
reads, "Beseler, or Equal" it can only mean Beseler
Vu-Lyte E We are proud that our name is used as a
standard. But, we take even more pride in the fact
that Beseler Vu-Lyte n Opaque Projectors have not
been equalled, though often imitated.
Here is the proof:
1. UNIVERSALLY AD-
JUSTABLE PUTEN. Vac-
umatic platin* holds
tingle shMti flat, with-
out flutter - elimlnatlnt copy
holders. Platen mechanism
lowers parallel to desired copy
plane. Holds steady in preset
position without locking -no
fear of snapping closed. The
problem of annoying light
leaks around the platen nai
been solved by the now
Beseler Flashleld which at-
taches permanently In ono
minute and holds In every
ray of light.
2. PROJECTS AIL SUB-
3£^ JECTS. Feed-0-Matlc-
conveyor belt, crank-
feeds continuous copy.
Built-in drawer accepts glass
plate for projection of books
and glossy photographs. Large
rear door for oversize speci-
mens and easy access to pro-
jection lamp. Heat reflecting
filter available for projection
of temperature-sensitive ma-
terials.
3. SPECIALLY DESIGNED
LENS. 5" diameter, 18"
focal length f3.6 color-
corrected, coated anas-
tigmat for overall sharp
image, with Double Rack and
Pinion focusing. Permanently
attached lens cap offers per-
manent lens protection.
4. LIGHTWEICHT, RUG-
., GED CONSTRUCTION.
.Xy All wrought and riveted
aluminum construction,
contoured to hug optical
path, for maximum compact-
ness. Weight only 29 lbs.,
with two carrying positions.
As an added convenience it
has a permanently attached
1S ft. power cord with mold-
ed on right angle plug, and
storage space provided in the
projector.
S. HIGH LUMINOSITY
OPTICAL SYSTEM. De-
<i livers 140 lumens, for
uniform projection even
in lighted rooms. Secondary
reflection system features un-
breakable "Alzac" mirrors.
Cooling system reduces heat
to minimum. Virtually no fan
noise!
6. BUILT-IN PROJEC-
TION POINTER. Dust-
proof Pointex produces
bright, sharp arrow
image that moves anywhere
on screen. Optical system'
utilizes same lamp for protec-
tion and pointer - no extra
lamps or external wiring.
"Patent or Patent Applied For
There's only one way to get Beseler Quality on all fea-
tures and to get these 6 advanced design "exclu-
sives". When you order Opaque Projectors specify:
"Beseler Vu-Lyte H-No Substitutes Accepted."
K ^^ B n ^"""^ ^"^ COMPLETE SPECIFII
B| ^ ^CHARLBS BESBI-a
^^'^ ™ J 212 So. 1«fh Street, East Oi
<
SPECIFICATIONS I, CATALOG
R COMPANY
Orange, Now Jersey
SEE US -N.A.V.A.- Booth K55-56
"...AV media
permit these ideas
to be seen
as well as heard"
by Chas. N. Shaw
Director, Central Region
Industrial Audio-Visual Association
Modern business is becoming more and more
complex and urgency is the order of the day.
There is increasing need for quicker and more
accurate means of getting information from head-
quarters to the field and of presenting programs
and promotions to buyers. Audiovisual media
permit these ideas to be seen as well as heard,
allowing more accurate and longer retention of
information.
The development and use of audiovisuals is
growing at a rate comparable to that of elec-
tronics and plastics. We of the Industrial Audio-
Visual Association can be proud of the part au-
diovisuals have already played in our respective
companies; however we have only scratched the
surface, as there are still many phases or depart-
ments of most businesses that have not yet taken
advantage of these modern tools of communica-
tion.
As brought out in our constitution: "The pur-
pose of the Industrial Audio-Visual Association
shall be to study all means of audio and visual
communication, including creation, production,
appreciation, use and distribution; to promote
better standards and equipment and to establish
a high concept of ethics in the relations of, our
members with associated interests."
Among those present at the spring meeting of the Indus-
trial Audio-Visual .^ssoeialion : from left, Willis H. Pratt,
Jr., American Telephone & Telegraph, 2nd viee presi-
dent; James Craig, General Motors, secretary; .\lan W.
Morrison, Socony-Mohil, president; Ralph Fairchild, Le-
Tourncau-Westinghouse, assistant secretary; Fred Woldt,
Illinois Bell Telephone, treasurer.
416
Educational Screen and Audiovisual Guide — August. 1960
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For budget-conscious administrators, here is the economical
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Educational Screen and Audiovisual Guide — August, 1960
417
Advance Furnace Company Booths N-114 & N-115
2310 E. Douglas St., Wichita 7, Kan., FO 3-4232
Exhibiting: Projection tables, portable easels, languauge
lab booths, book trucks, and book cases
Personnel: Howard E. Mickley, MacLean W. Briggs, Garvin
R. Latta
American Geloso Electronics, Inc. Booth S-147
251 Park Ave., So., New York 10, N. Y., AL. 4-2282
Exhibiting: Geloso Stenotape Dictating-Transcribing Ma-
chine; Geloso Tape Recorders and Language Teaching
Recorders
Personnel: Myles S. Spector
American Optical Company Booths S-150 & S-151
Instrument Division, Eggert & Sugar Rds., Buffalo 15, N. Y.,
Fillmore 4000
Exhibiting: Overhead Delineascope, Opaque Delineascope,
Slide Projector, School Vision Instruments and Techna-
mation
Personnel: Ed Finnegan, Jack P. Britten, Bill P. Williams,
Phil R. Mayo, John Beverage
Animation Equipment Corp. Booth S-154
38 Hudson St., New Rochelle, N. Y., NE. 6-8138
Exhibiting: Oxberry unistand designed for educational and
industrial animation photography
Personnel: Edward Willette, Robert Troy
Applied Communication Systems Booth B-17
8535 Warner Dr., Culver City, Calif., VE. 7-7175
Exhibiting: Audio-visual devices for industry, educational,
government and sales
Personnel: N. G. Stasinos, D. Stewart, J. Grumpier, C.
Beggy
Arel, Inc. Booth O- 118
4916 Shaw Ave., St. Louis 10, Mo., PR. 3-1600
Exhibiting: Strip Film Projectors; Tape Recorders; Pre-
Recorded Tape; Photographic Accessories
Personnel: A. Lipsitz, Jack Freeman
Argus Cameras, Inc. Booths 1-68 & 1-69
405 Fourth St., Ann Arbor, Mich., NOrmandy 2-6511
Exhibiting: Direct- Wire Television System, 35mm cameras
and projectors
Personnel: Robert Kreiman, James Rohrbaugh, Mary Lou
Anderson
Audio-Master Corp. Booth N-98
17 E. 45th St., New York 17, N. Y., OXford 7-0725
Exhibiting: 4 Speed Record and Transcription Players;
Sound Slide Film Projectors; Tape Recorders; BG-Library
of Mood and Bridge Music for the production of educa-
tion and industrial films as well as television shows
Personnel: Herbert Rosen
Audio Teaching Center and
Films for Education Booth G-60
Audio Lane, New Haven 11, Conn., SPruce 7-2371
Exhibiting: Language Laboratory equipment and filmstrips
and sound slidefilms
Personnel: Donald C. Hawthorne, Mackey Barron, Donald
Finn and Edwin O. Dix
Audiotronics Corporation Booths T-160 & T-I6I
11057 Weddington St., No. Hollywood Calif., TRiangh
7-0567
Exhibiting: Portable language lab equipment, classrooir
record players, radios, transcription players & related ac
cessories
Personnel: Don E. Warner, E. W. (Bill) Williams, Buddyt
La Salle
Bell & Howell Company
Booths U-176
U-177, U-178 & U-17S
7100 McCormick Rd., Chicago 45, 111., AM. 2-1600
Exhibiting: Audio-visual line of sound projectors, filmstrif 1
projectors, cameras and tape recorders
Personnel: A. W. Zacharias, G. L. Oakley, G. P. Myles, J
J. Graven, C. A. Musson, A. G. Scarborough, R. J. Bow-»
den, Lois £. Cummings ^Hj
Charles Beseler Company Booths K-74 & K-75'
219 S. 18th St., East Orange, N. J., OR. 6-6500
Exhibiting: Vu-Graph desk, Vu-Lytes, Vu-Graph
Personnel: M. F. Myers, A. Eccles, R. H. Yankie, R. Shoe-
maker, R. Campbell
Better Selling Bureau Booth N-102
a division of Rocket Pictures, Inc., 6108 Santa Monica Blvd.,
Hollywood 38, Calif., HO. 7-7131
Exhibiting: Color Sound Film Programs for the Insurance
field: Agent Recruiting, Training, Consumer Selling;
also Sales Development, Management and Supervisor
Film Programs for industry in general
Personnel: Dick Westen, Kay Shaffer
Billerett Company Booth E-42
1544 Embassy St., Anaheim, Calif., PRospect 2-6902
Exhibiting: Swingline wall chart rack, Book display stand,
Standing easel. Standing chart rack
Personnel: Everett Boynton, Clif McAfee
Bradford Products Co. Booth N-IOO
710 Seventeenth St., North Chicago, 111., DExter 6-5183
Exhibiting: Filmstrip Filing Cabinets; Slide Binders &
Viewers
Personnel: E. J. McGookin, C. Krueger
Robert J. Brady Co. Booth N-IO6
3227 M St., N.W., Washington 7, D.C, FEderal 3-4414
Exhibiting: Diazo (Visichrome) Color Foils for Overhead
Projector Transparencies
Personnel: Robert J. Brady, J. J. Fitzsimmons, J. T. Has-
linger, G. D. Post, J. D. Womack
Bridgeport Brass Co. Booth A-2
Hunter Douglas Division, 405 Lexington Ave., New York
17,N.Y., Oxford 7-9720
Exhibiting: Flexalum audio-visual blinds — for projection
room darkness
Personnel: W. O. Spiess
Broadcasting & Film Commission Booth T-163
National Council of Churches, 475 Riverside Dr., New
York 27, N. Y., Riverside 9-2200
Exhibiting: Religious motion pictures
Personnel: J. Margaret Carter, Arthur W. Rhinow
418
Educational Screen and Audiovisual Guide — August, 1960
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Exhibit
Areas
Educational Screen and Audiovisual Guide — August, 1960
419
Broadman Press Booth H-63
127 Ninth Ave. N., Nashville 3, Tenn., ALpine 4-1631
Exhibiting: Motion pictures, filmstrips, recordings and maps
Personnel: James W. Clark, Kenneth McAnear, David Gib-
son, Connely McCray, Joe M. Brantley
Busch Film & Equipment Co. Booth T-173
214-212 S. Hamilton, Saginaw, Mich., PLeasant 4-4806
Exhibiting: Cinesalesman continuous projectors, Cineduca-
tor A-V Teaching Machine
Personnel: Edwin Busch
Buttenheim Publishing Co. Booth M-89
470 Park Ave., So., New York 16, N. Y., MUrray Hill
5-9250
Exhibiting: Overview — The magazine for all educational
executives
Personnel: Craig F. Mitchell, Frank Raymond, Jack Ray-
mond, Don Buttenheim
CO.C. Industrial Booth B-13
a division of Camera Optics Mfg. Corp., 37-19 23rd Ave.,
Long Island City 5, N. Y., RA. 1-9500
Exhibiting: CO.C. Communicator, CO.C. Executive, CO.C
Examiner, CO.C Standard Rear View Projectors
Personnel: John Rosenthal, Carl Zweidinger
Cathedral Films, Inc. Booth F-50
2921 W. Alameda Ave., Burbank, Calif., TH. 8-6637
Exhibiting: Religious sound filmstrips and motion pictures
Personnel: Robert Zulch, Dr. James K. Friedrich, B. B.
Odell, Al LaCom, Don Bauter, Grace Colson
Chester Research and Development Corp. Booth S-156
31 Broadway, New Haven, Conn., SPruce 7-5421,2
Exhibiting: Language laboratory
Personnel: David Joslow
Christian Herald Association Booth S-155
35 E. Wacker Dr., Chicago 1, 111., CE. 6-4176
Exhibiting: Protestant Church Buildings & Equipment Ma-
gazine
Personnel: Laurence S. Heely, Jr., John R. Doscher, Charles
A. Johnson, Ford Stewart, B. V. Parent
Church-Craft Pictures, Inc. Booth 0-121
3312 Lindell Blvd., St. Louis 3, Mo., FR. 1-6676
Exhibiting: Sound filmstrips, filmstrips and slides
Personnel: Paul G. Kiehl, Eric H. Kiehl
Closed-Circuit Corporation of America Booth Z-212
5397 Poplar Blvd., Los Angeles 32, Calif., CApitol 5-5705
Exhibiting: New TV Projector and a television Scanner,
which produces a TV picture on a monitor or TV pro-
jector from a transparency or anything drawn on a sheet
of acetate and also reproduces X-rays without loss of
detail
Personnel: Eugene Singer, Wm. Golden, James R. Singer,
Peter Felsch
Jack C. Coffey Co., Inc. Booth H-62
710 Seventeenth St., North Chicago, 111., DExter 6-5183
Exhibiting: Filing Systems and Cabinets for Filmstrips,
Stereo Slides, 2x2" Slides, Sound Slidefilm and Records,
Disc Records, Recording Tape, Mobile Projector Stands,
Mobile Projector Cabinet-stands, Filmstrip Wall-files,
Filmstrip Table-files
Personnel: Jack C Coffey, John M. KroU, Jack Beres
Colonial Films Booth V-182
71 Walton St., N.W., Atlanta 3, Ga., JA. 5-5378
Exhibiting: Series of Elementary Science Filmstrips, Color
Personnel: Taylor E. Hoynes
Colonial Plastics Co. Booth N- 107
108 S. Foushee St., Richmond 20, Va., MI. 8-1996
Exhibiting: Classroom darkening drapes; Stage curtains
Personnel: C E. Lindenmayer
Concordia Films Booths T-168 & T- 169
3558 S. Jefferson Ave., St. Louis 18, Mo., MOhawk 4-7000
Exhibiting: Religious films and filmstrips: Biblical and
modern subjects
Personnel: Victor B. Growcock, Jim Thompson, C E.
Monteith, Ken Webster, Robert Hinz, Lowell Hake,
Gary Klammer
Coronet Films Booth G-57
65 E. South Water St., Chicago 1, 111., DE. 2-7676
Exhibiting: I6mm educational motion pictures in color and
black-and-white
Personnel: E. N. Nelsen, E. C Dent, L. H. Homan, J. P.
Field, and all Regional and Direct Representatives
Cousino Electronics Corp. Booths M-83 & M-84
2107 Ashland Ave., Toledo 1, Ohio, CHerry 3-4208
Exhibiting: Languauge Lab and Sale-O-Matic Display Pro-
jectors, Cartridge Load Automatic Tape Repeaters, Audio
Vendor Repeater Magazines
Personnel: Richard C Gearhart, Bernard A. Cousino, Joseph
C Meidt, Robert Kunkle, Ralph Cousino
Curriculum Materials Corp. Booth A-3
1319 Vine St., Philadelphia, Pa., and 14-20 Glenwood Ave.,
Raleigh, N. C, TE. 3-2824
Exhibiting: Curriculum Eastman-color Filmstrips; Filmstrip
Cabinets
Personnel: Carl J. Kunz, Herschel Smith, Lora Cook, Herb
Elkins, Mrs. Hwb Elkins, James W. Bradshaw, Ralph
Neill
Da-Lite Screen Company, Inc. Booths P-126,
P-127 & P-128
Road 15, Warsaw, Ind., AMherst 7-8101
Exhibiting: Projection Screens for Audio- Visual usage
Personnel: Robert H. Maybrier, William E. Borden, C N.
Oakley, Norflet "Pete" Hamzy, Robert Bickley, Leslie
Berrent, C J. Cerny, C C Cooley, George Lenke, E. C.
Hamm, N. P. Oppenheim, Don Browne
Decca Distribution Corp., Educational Booth E-40
Division, 445 Park Ave., New York, N. Y., PLaza 2-1600
Exhibiting: Phonograph Records and Phonographs
Personnel: Ben Deutschman, Ed Walker, S. Shultz, A.
Weiner
Distributor's Group, Inc. Booth E-37
204— 14th St., N.W., Atlanta 13, Ga., TRinity 4-1661
Exhibiting: FilMagic Cloths, FilMagic Tapes, FilMagic Py-
lon Kits for 16mm SOF Projectors; FilMagic-Long Life
Tape Maintenance Kits, with FilMagic-Long Life ap-
plicators and fluids
Personnel: W. Wells Alexander
Luther O. Draper Shade Company Booth T-162
Spiceland, Ind., YU. 7-3605
Exhibiting: Projection Screens and light control Window
Shades
Personnel: Luther A. Pidgeon, Howard Newkirk
DuKane Corporation Booth 0-119
Audio- Visual Division, St. Charles, III., JUno 4-2300
Exhibiting: "Micromatic, " "Mite-e-Lite ' and "Flip-Top";
sound slidefilm projectors and viewers; and filmstrip
projectors and viewers
Personnel: Howard Turner, Al Hunecke, Stewart deLacey,
Robert T. Larson, Charles Graeves, Marie Nicoloff
DuKane Corporation Booth V-180
Commercial Sound Division, St. Charles, 111., JUno 4-2300
Exhibiting: DuKane Medallion Language Laboratory System
Personnel: Al Tonn, Les Klewin, Al Masters, Bob Taylor,
Herb Jaffe, Norman Plagge
420
Education.\l Screen and Audiovisual Guide — August, 1960
iastman Kodak Co. Booths R-137,
R-138, S-152 & S-153
Apparatus & Optical Division, 400 N. Plymouth Ave.,
Rochester 4, N. Y., LO. 2-6000
Exhibiting: Kodak 8mm, I6mm and 35 mm Cameras, Pro-
jectors and Accessories
Personnel: A. S. MacDowell, R. K. Anderson, R. J. Day,
J. B. DeWitt, R. J. Dwyer, T. J. Hargrave, Jr., M. P.
Hodges, F. H. Lloyd, E. M. Murphy, F. M. O'Brien, R.
O. Sanders, C. F. Smock, R. D. Stallman, R. K. Waggers-
hauser, L. E. Weber, J. W. Welch
•ducational Developmental
Laboratories, Inc. Booths N-110 & N-Ul
75 Prospect St., Huntington, N. Y., HA. 7-8948
Exhibiting: Controlled Reading program: Tach-X tachisto-
scope. Controlled Reader, accompanying filmstrip libra-
ries; Reading Eye camera; Business Education programs
Personnel: Stanford E. Taylor, Helen Frackenpohl, Robert
J. Ruegg, James L. Pettee
idwards Educational
Equipment Division Booth A-9, A-10 & A-11
Edwards Company, Inc., 90 Connecticut Ave., Norwalk,
Conn., TEmple 8-8441
Exhibiting: Language Laboratory equipment
Personnel: L. T. Chandler, R. S. Edwards, Jr., G. W. Rheim,
Mrs. S. B. Huston
Educational Screen &
Audiovisual Guide Booth N-109
2000 Lincoln Park West Bldg., Chicago 14, 111., Bittersweet
8-5313
Exhibiting: A-V monthly; "Blue Book of Audiovisual Mate-
rials"; Convention program issue
Personnel: Wm. F. Kruse, H. S. Gillette, Marie C. Greene,
Wilma Widdicombe, Olive Tracy, Thea Bowden, Paul C.
Reed, Margaret Kruse, Jim Cummings, Irene Thorson
Electro- Voice, Inc. Booth Y-202
Cecil & Carroll Sts., Buchanan, Mich., OXbow 5-6831
Exhibiting: Microphones for Public Address and General
Purpose Use; Microphones for Language Laboratories;
Public Address Projectors and Loudspeakers
Personnel: William H. Wennerberg, Dean M. Nordquist,
Terence E. Furey, George R. Riley, Lloyd W. Loring
Encyclopaedia Britannica Booth D-33
332 S. Michigan Ave., Chicago 4, 111., HA. 7-8813
Exhibiting: New edition of the Encyclopaedia Britannica
and its correlated fact finding and technical research
services
Personnel: Ralph M. Hinckley, Charles Cobb, Gregory
Grover, George Ray, Doris Philp
Eye Gate House, Inc. Booths F-53 & F-54
146-01 Archer Ave., Jamaica 35, N. Y., AX. 1-9100
Exhibiting: Educational and Religious Filmstrips, Foreign
Language Filmstrips and Records
Personnel: Alfred E. Devereaux, Robert F. Newman, Henry
C. Gipson
Fairchild Camera &
Instrument Corp. Booth V-184
580 Midland Ave., Yonkers, N. Y., GR. 6-0201
Exhibiting: Fairchild Cinephonic I6mm Magazine Sound
Camera; Fairchild Cinephonic 8mm camera projector
Personnel: C. J. Sass, H. M. Oshan, C. Abernathy, M. Dalton
Family Films Booths P-I24 & P-125
5823 Santa Monica Blvd., Hollywood 38, Calif., HO. 2-2243
Exhibiting: Family Films, Family Filmstrips
Personnel: Chas. Wayne, Sam Hersh, Melvin Hersh, Donald
R. Lantz, Paul R. Kidd, Miss George Allen, Leonard
Skibitzke, Leonard Sims, William Kruse, Gussie Kruse,
Betty Hurd, Stan Hersh
Fleetwood Furniture Company Booths T-174 & T-175
Zealand, Mich., PR. 2-4693
Exhibiting: Language Lab Equipment Audio Visual Cab-
inets and Equipment
Personnel: Frank Newcomb, Norwood Hubbell, Irv Gep-
hart, W. W. White
Folkways Records & Service Corp. Booth W-189
117 W. 46th St., New York, N. Y., CO. 5-9343
Exhibiting: Phonograph records, books, catalogues, film-
strips, films
Personnel: Moses Asch
Friddell Mfg. Co. Booth D-34
P.O. Box 721, Galveston, Texas, SH. 4-1716
Exhibiting: Friddell Bl-Fl
Personnel: Roy Friddell, Russell Williamson
Genarco, Inc. Booth R-130
97-04 Sutphin Blvd., Jamaica 35, N. Y., OL. 8-5850
Exhibiting: 3,000 watt Slide Projectors and Electric Slide
Changers for 3'/ix4" slides
Personnel: J. P. Latil, Mrs. J. Latil, O. Millie
General Electric Co. Booth A-6
Photolamps Dept., Nela Park, Cleveland 12, Ohio, GL.
1-6600
Exhibiting: Lamps for visual equipment applications
Personnel: R. E. Biri
Grade Teacher Magazine Booth S-159
23 Leroy Ave., Darien, Conn., OLiver 5-1438
Exhibiting: Grade Teacher Magazine
Personnel: Homer Thurston
Graf lex. Inc. Booth R-136
3750 Monroe Ave., Rochester 3, N. Y., LU. 6-2020
Exhibiting: Filmstrip & 2x2" slide projectors, record play-
ers, tape recorders, 16mm sound projectors, cameras
and photographic equipment
Personnel: D. R. Calver, W. A. Taylor
Gruber Products Company Booth S-149
2223 Albion, Toledo 6, Ohio, CHerry 3-2481
Exhibiting: "Wheelit" folding and non-folding transporta-
tion and projection tables
Personnel: George H. Gruber, Clara P. Gruber, James E.
Miller, Doyt H. Shafer
Hamilton Electronics Corporation Booth N-101
2726 W. Pratt Ave., Chicago 45, 111., MR. 4-6373
Exhibiting: Language Laboratory Equipment, Phonographs
and Transcription Players
Personnel: Curtiss L. Helgren, S. Harris, W. A. Hamilton,
L. P. Hamilton, E. H. Helgren, L. B. Parsons, L. Sohn,
W. Hester
Harwald Company Booths P-122 & P-123
1245 Chicago Ave., Evanston, 111., DA. 8-7070
Exhibiting: Model U Inspect-O-Film, MM Supreme I6mm
projector, Admatic, Sonomatic, Splicers and related ac-
cessories
Personnel: Ray Short, R. Grunwald, H. Bowen, R. Wallace,
M. Dalton, P. Browder, S. Caldwell
Educational Screen and Audiovisual Guide — August, 1960
421
Industrial Photography Booth E-36
10 E. 40th St., New York, N. Y., MU. 6-3100
Exhibiting: Industrial Photography — Film Media Maga-
zine
Personnel: Rodd Exelbert, Aaron Lafer, Fred Ross, James
Watkins
Instructomatic, Inc. Booths C-29 & C-30
8300 Fenkell Ave., Detroit 38, Mich., UN. 1-0733
Exhibiting: Instructomatic Mod. Language Lab.
Personnel: Sidney Knight, Dan Richards, Geo. Weibel, Burt
Haver, Walter Moon
International Film Bureau, Inc. Booth B-24
57 E. Jackson Blvd., Chicago 4, 111., WA. 2-1648
Exhibiting: Language Film, Language Lab Equipment,
Foster Rewind Unit
Personnel: Wesley H. Greene, Carl J. Ross, S. J. Sperberg,
Robt. Sbarge, H. Kakehashi, F. Syoen
Jam Handy Organization Booth K-77
2821 E. Grand Blvd., Dettoit 11, Mich., TR. 5-2450
Exhibiting: Educational filmstrips, records and films
Personnel: V. C. Doering, Max R. Klein, Mrs. Tenby Storm,
Ed Dix
Jentzen-Miller Company Booth S-146
585 Stephenson Hwy, Troy, Mich., JOrdan 4-5660
Exhibiting: Language Laboratory Student Station (furniture
only)
Personnel: Samuel W. Burnley, Jr., Roy L. Stephens, Jr.
Joanna Western Mills Co. Booth T-172
2141 S. Jefferson, Chicago 16, 111., CAnal 6-3232
Exhibiting: Room darkening window shades and shades for
any purpose
Personnel: W. B. Berry
Ken-A- Vision Mfg. Co., Inc. Booth N-97
5615 Raytown Rd., Raytown 33, Mo., FLeming 3-4787
Exhibiting: Micro-Projectors
Personnel: Jess F. Kemp, Lon M. Sutherland
Kidde Machine Corporation Booth W-187
35 Farrand St., Bloomfield, N. J., Pilgrim 8-8100
Exhibiting: Film Splicer and Rewinder
Personnel: S. H. Brown, C. H. Sollmann, G. A. Stanford,
E. Faletto
Kimberley International Ltd. Booth Y-197
346 W. 44th St., New York 36, N. Y., CI. 5-6115
Exhibiting: Uher Universal, Uher Stereo Record III Tape
Recorders & Uher Stereo Tap Deck
Personnel: Warren J. Weiss, Arnold M. Damsky, Sheldon
Schak, Fred Fry, Jim Seffren
Knox Manufacturing Company Booth S-157 & S-158
9715 Soteng Ave., Schiller Park, 111., GL. 5-7666
Exhibiting: Screens
Personnel: Frank Vydra, Alan Linquist, Joe Richardson
La Belle Industries Booth D-32
Oconomowoc, Wis., LOgan 7-5527
Exhibiting: Maestro, AV Tutor, and Pla-Matic series of
synchronized slide and filmstrip projection equipment
Personnel: Robert Rumpel, Leonard Coulson, Robert An-
derson, Harry Thies, V. M. Ivie
Linguaphone Institute Booth M-90
30 Rockefeller Plaza, New York 20, N. Y., Circle 7-0830
Exhibiting: Linguaphone Tapes, Records and Manuals for
School Language Instruction
Personnel: Chas. M. Sherover, John Rabe-Steele
Magnetic Recording Industries Booths W-190,
W-191, -195 & X-196
126 Fifth Ave., New York 11, N. Y., AL. 5-7250
Exhibiting: Language Laboratories; Educational Television
Personnel: Alexander S. Pukalo, Jack Kay
Charles Mayer Studios, Inc. Booth Y-203
776 Commins St., Akron 7, Ohio, JE. 5-6121
Exhibiting: Lecterns, Flannel Boards, Easels, Flipcharts, Box
Easels, Film & Record Cases, TV Screens, Flock Papers
Personnel: C. W. Mayer, Jr., C. W. Mayer, Sr.
McClure Projectors, Inc. Booth Y-205
1122 Central Ave., Wilmette, 111., AL. 1-8520
Exhibiting: Sound film-strip and slide projectors
Personnel: Floyd D. Parker, Patrick B. Brady
McGraw-Hill Book Co. Booth M-88
Text-Film Dept., 330 W. 42nd St., New York 36, N. Y.,
LO. 4-3000
Exhibiting: Educational films and filmstrips; audio-visual-
lingual programs for Modern Foreign Languages
Personnel: Fred T. Powney, Norman C. Franzen, J. E. Skip-
per, Godfrey Elliott
Miller Manufacturing Company Booth C-25
3310 E. Roxboro Rd., N.E., Atlanta 5, Ga., CEdar 7-6073
Exhibiting: Miller Self-Adjusting Projector Tables & Tele-
vision Tables
Personnel: Lee W. Miller, Mrs. Lee W. Miller, Miss Regina
L. Miller
Minnesota Mining & Mfg. Co. Booth Y-206
Magnetic Products Division, 900 Bush Ave., St. Paul 6,
Minn., PRospect 6-8511
Exhibiting: "Scotch" Brand Magnetic Tapes and Accessories
Personnel: C. L. Alden, W. H. Madden, D. T. Windahl,
Don Slattery, Dick Stoll, Herb Van Driel, Bob Ferderer,
Jack Savidge
Miratel, Inc. Booth T-163
1080 Dionne St., St. Paul 13, Minn., HU. 8-5536
Exhibiting: Television Monitors, Disaster Warning & Con-
elrad Receivers, Television Tuners, Voice Operated Relay,
Accessories for A-V Closed Circuit TV and Citizens Band
Equipment
Personnel: H. E. Kurzweg, N. C. Riter, W. S. Sadler, B. J.
Klindworth
Mobile-Tronics Booth E-41
1703 Westover Rd., Morrisville, Pa., CY. 5-3544
Exhibiting: Language lab equipment, tape recorders, record
players
Personnel: Conrad A. Baldwin, Elizabeth C. Baldwin
Monitor Corporation Booth N-108
1428 You St., N.W., Washington 9, D.C., DE. 2-0242
Exhibiting: "Preview", new visual aid which shows 21 cards
by twisting dial
Personnel: W. WiUeroy Wells
Monitor Language Laboratories Booths L-78 & L-79
1818 M St., N.W., Washington 6, D.C., RE. 7-7646
Exhibiting: Language lab equipment
Personnel: John E. Medaris, Julia Lee Roberts, Roger A.
Neuhoff
Moody Institute of Science Booth K-76
11428 Santa Monica Blvd., Los Angeles 25, Calif., GRanite
8-8287
Exhibiting: Latest films and filmstrips
Personnel: Hedley J. Parker, Eva Parker, Percy Bagge, H.
Bal Reed, Ray Swanson
422
Educational Screen and Audiovisual Guide — August, 1960
Multiplex Display Fixture Co. Booth C-28
910-920 N. Tenth St., St. Louis 1, Mo., DE. 1-1968
Exhibiting: Multiplex all-steel slide cabinets; Swinging wing
panel Multiplex display and reference equipment
Personnel: R. R. Benson
National Institute for A-V Selling Booth T-170
Indiana University, Bloomington, Ind.
Exhibiting: Information about sales and management train-
ing at the National Institute for A-V selling
Personnel: Institute participants
Nega-File Company Booth Z-215
Box 405, Edison-Furlong Rd., Doylestown, Pa., FI. 8-2356
Exhibiting: Files for Film, Negatives and Slides, including
Film Strips
Personnel: Ross G. Rusch, Mrs. Ross G. Rusch (Mary)
Neumade Products Corp. Booths T-166 & T-167
250 W. 57th St., New York 19, N. Y., JUdson 6-5810
Exhibiting: Language lab tape files; Film, filmstrip and
slide files; Film inspection and cleaning equipment; pro-
jection and editing tables
Personnel: Lee E. Jones, Robert E. Hempel, Lew Grofsik,
Richard Riehn, Warren Clements
Newcomb Audio Products Co. Booths G-58 & G-59
6824 Lexington Ave., Hollywood 38, Calif., Hollywood
9-5381
Exhibiting: Classroom phonographs, radios, transcription
player/P.A. Systems
Personnel: Robert Newcomb, Harry Winslow, Lee Maynard,
Frank Haggerty
North American Philips Co., Inc. Booth Y-204
230 Duffy Ave., Hicksville, N. Y., WElIs 1-6200
Exhibiting: Tape Recorders, Record Players and Speakers
Personnel: James F. Gerrity, Dwight Smith
Novelty Scenic Studios, Inc. Booth Y-201
432 E. 91st St., New York 28, N. Y., TR. 6-0800
Exhibiting: Room Darkening Drapes
Personnel: Mel Feldman, A. 1. Kessler, Philip Kessler, Leslie
I. Kessler
Oravisual Company, Inc. Booth V-I85
Box 11150, St. Petersburg 33, Fla., Telephone: 7-1144
Exhibiting: Oravisual easels
Personnel: George J. Pipper
Orr Industries Company Booth M-85
Division of Ampex Corp., P.O. Box 190, Opelika, Ala.,
SHerwood 5-7643
Exhibiting: Irish Brand High Fidelity Recording Tape
Personnel: Charles H. Donahue, Jr., J. Reynolds Carey,
Warde Adams, J. J. McBride
Ozalid, Audio- Visual Products Booths M-93 & N-94
Ansco Rd., Johnson City, N. Y., SW. 7-2301
Exhibiting: New overhead projector; Projecto-Printer
transparency equipment; Ozamatic 60 duplicating ma-
chine; Audiovisual supplies and sensitized materials
Personnel: James LeMay, Arthur Smith, Eric Burtis, Guy
Lam, James Gillespie
Paillard Incorporated Booth C-27
100 Sixth Ave., New York 13, N. Y. CA. 6-8420
Exhibiting: Bolex Motion Picture Equipment
Personnel: George Schectman
Paulmar, Incorporated Booth A-1
4444 W. Chicago Ave., Chicago 51, 111., CA. 7-5400
Exhibiting: Model 60 automatic film inspection machines,
automatic splicers, film conditioners, and other miscel-
laneous film library equipment
Personnel: R. F. Menary, George Hauck, E. H. Simonsen,
Joseph Firych, Mrs. Paula Menary
Pentron Sales Co. Booth L-81
777 S. Tripp Ave., Chicago 24, 111., SA. 2-3201
Exhibiting: Magnetic tape recorders. Repeater machines,
Language laboratories. Stereo recording equipment. Sleep
teaching equipment
Personnel: George R. Royster, Irving Rossman, Howard
Vierow, Hope Borows, Wm. Mullen, Theodore Rossman
Phillips Catalogs Booth B-18
33 W. 60th St., New York 23, N. Y., PL. 7-3700
Exhibiting: Audio- Visual Catalog for Dealers
Personnel: Edwin M. Phillips, Daniel Katz, Jim Falconer,
Arthur Silverstadt
Photo Methods for Industry Booth N-104
33 W. 60th St., New York 23, N. Y., PLaza 7-3700
Exhibiting: PMI magazine
Personnel: Milton Astroff, Bill Pattis, Robert Pattis, Jules
Wartell, Ralph Bergen
Picture Recording Company Booth M-86
1395 W. Wisconsin Ave., Oconomowoc, Wis., LOgan 7-
4416
Exhibiting: Model PRC Tape Repeater; Models of PRC
projection cabinets and projectors, including two con-
tinuous advertising projectors for 2x2" slides; 1000 watt
Filmstrip Projector
Personnel: George Howie, G. E. Musebeck, Mrs. Thelma
Curtis
Plastic Products, Inc. Booth S-145
1822 E. Franklin St., Richmond 23, Va., Milton 8-8059
Exhibiting: Classroom light control Vinyl draperies
Personnel: R. L. Withers, Sr., C. L. Truesdale
Polacoat Incorporated Booth N-96
9750 Conklin Rd., Blue Ash 42, Ohio, SY. 1-1300
Exhibiting: Lenscreen for rear screen projection in lighted
rooms. Portable screens and Lenscreen materials for In-
Wall or custom use
Personnel: L. M. Heath
-August, I960
423
Polaroid Corporation Booths R-133 & R-134
730 Main St., Cambridge 39, Mass., UN. 4-600
Exhibiting: Polaroid Land Transparency System — -finished
slides in 2 minutes; Polaroid Land 3000 speed film — ■
available light photography
Personnel: Rolf M. Augustin, Jr., Robert S. Quackenbush,
Jr., Joan H. Smith, Kemon P. Taschioglou
Projection Optics Co. Booth M-92
271 Eleventh Ave., East Orange, N. J., OR. 6-6500
Exhibiting: Transpaque and OpaScope Projection Equip-
ment
Personnel: Philip Berman
Projector Belt Co. Booth H-61
Box 176, Whitewater, Wis., TUrner 3-2920
Exhibiting: Replacements belts both spring wire and fabric
type for 16mm and 8mm projectors; Rewind-takeup
and motor drive belts
Personnel: Helen Joy Dwinell, Richard Dwinell, Bill Dwi-
nell, Jr.
Psychotechnics, Inc. Booth D-31
105 W. Adams, Chicago 3, 111., DE. 2-6277
Exhibiting: Reading machines, films, and other teaching
equipment related to reading improvement
Personnel: Samuel N. Stevens, Jr., Samuel N. Stevens, Sr.,
Adeline Pruyn
Quick-Set, Inc. Booth E-38
8121 N. Central Park, Skokie, 111., OR. 3-1200
Exhibiting: Tripods, Projectors and Projector Stands
Personnel: Anthony J. Briglia, Paul C. Mooney, Edward
Schultz
Radiant Manufacturing Corp. Booths J-70, J-71,
J-72, J-73
8220 N. Austin Ave., Morton Grove, 111., IRving 8-9000
Exhibiting: Audio Visual Projection Screens
Personnel: Milt Sherman, Adolph Wertheimer, Herschel
Feldman; Seymour Jacob
Radio Corporation of America Booths F-51 & F-52
Front & Cooper Sts., Camden 2, N. J., WO. 3-8000
Exhibiting: 16mm Projectors, Record Players, Tape Record-
ers, Language Laboratory Equipment, Educational TV
Receivers, Lectronic Lectern
Personnel: A. J. Piatt
Robert H. Redfield, Inc. Booth C-26
1018 S. Wabash Ave., Chicago 5, 111., HA. 7-2691
Exhibiting: Portable Language Laboratory equipment
Personnel: Robert H. Redfield, Dave Stevenson
Rheem Calif one Corp. Booths B-20, B-21, B-22, B-23
1020 N. La Brea, Hollywood 38, Calif., Hollywood 2-2353
Exhibiting: Automated teaching devices; language labora-
tory equipment; phonographs, tape recorders, radios
Personnel: Robert G. Metzner, Robert J. Margolis, Geri
Langsner, Charles Phillips, Harold Ort, O. X. Pitney
Rutherford Duplicator Co. Booth Y-200
P.O. Box 13087, Houston 19, Texas and Chicago, 111.
JAcTcsoiv 6-1021;
Exhibiting: Rudco Projectiotv^-lTables
Personnel: Gus Rutherford, Mis. Gus Rutherford
Safe-Lock, Inc. '" Booth N-103
870 W. 25th St., Hialeah, Fla., TUxedo 8-9532
Exhibiting: Safe-Lock Project-O-Stands an3 Tripods
Personnel: D. I. Welt, R. L. Welt, J. ChVlds, B. Childs
Sawyer's Inc. Booth R-14'
P.O. Box 490, Portland, Ore., Mitchell 4-1181
Exhibiting: Sawyer's correlated classroom materials J
Personnel: George H. Patton '
Seal, Inc. Booth L-8i
8 Brook St., Shelton, Conn., RE. 4-1643
Exhibiting: The making of transparencies using Transpara
film; Sealamin laminating film and dry mounting presse
and materials
Personnel: Arthur M. Willoughby, Walter F. Miehle
Allan E. Shubert Company Booth N-?
3818 Chestnut St., Philadelphia 4, Pa., EVergreen 6-297
Exhibiting: Your Church; International Journal of Religiou
Education
Personnel: Allan E. Shubert, William B. Shubert, Robei
Lunn, William S. Clark, Rev. J. Martin Bailey
Slide and Filmstrip Productions Ltd. Booths X-I92
X-193 & X-19
292 Merton St., Toronto 7, Ont., Canada, HU. 3-6288
Exhibiting: Slides, Filmstrips, Animated transparencie
( Technamation )
Personnel: C. Redford, Chas. Corn, Cecil Matthews, Howar
Reichard, Stanley Schwartz, Geo. Baker
Society for Visual Education, Inc. Booth R-13
1345 Diversey Pkwy, Chicago 14, 111., LAkeview 5-150
Exhibiting:
Personnel: John C. Kennan
Southern School Service, Inc. Booth B-1
Canton, N. C, Mission 8-6400
Exhibiting: Filmstrip filing cabinets, l6mm Film Storag
Racks, Projection Tables and A-V Equipment Specialtit
Personnel: Kin McNeil, John M. Rigdon, Wallace W. Pee
Spindler & Sauppe, Inc. Booth M-9
2201 Beverly Blvd., Los Angeles 57, Calif., DUnkirk S
1288
Exhibiting: Selectroslide professional automatic slide pre
jection equipment
Personnel: Norman A. Sauppe, George A. Sauppe, Albei
Schnurpfeil
Squibb-Taylor, Inc. Booth 0-12
1213 S. Akard, Dallas 2, Texas, RI. 7-3595
Exhibiting: Taylor Spotlight Opaque Projector, Model TS-^
Taylor Spotlight Pointer, Taylor Adjusto Stand, Taylc
"Spotlight" Projection Table
Personnel: Clif Squibb, Jody Damron
Stanbow Productions, Inc. Booth M-8
12 Cleveland St., Valhalla, N. Y., WH. 6-2600
Exhibiting: Filmstrips and records produced by Stanboi
Productions, Inc., the United Nations and the Nations
Film Board of Canada
Personnel: Bill Reimann
Standard Projector and
Equipment Co. Inc., Booths F-55 & F-5
7106 Touhy Ave., Chicago 48, 111., Nlles 7-8928
Exhibiting: Combination Filmstrip and Slide Projectori
Filmstrip Projectors, Filmstrip Viewers, Projector Acces
sories, and Screens
Personnel: Pat J. Kilday, Jim R^yord
Sterling Educational Films Booth N-9
6 E. 39th St., New York 16, N. Y., MU. 3-3642
Exhibiting: Journey Into Time — Dr. Jekyll & Mr. Hyde—
The General
Personnel: Leonard Feldman
424
Educational Screen and Audiovisual Guide — August, 196'
Strong Electric Corporation Booth P-129
87 City Park Ave., Toledo 1, Ohio, CH. 8-3741
Exhibiting: Strong Universal Carbon Arc Slide Projector
Personnel: N. E. Alexander
Superscope, Inc. Booth W-188
8150 Vineland Ave., Sun Valley, Calif., TR. 7-1313
Exhibiting: Sony Sterecorder 300, Sony Tapecorder 262-S,
Sony CR-4 Wireless Microphone, Sony C-37A Condenser
Microphone
Personnel: Irving Rose, Sheldon Shack, Fred Tushinsky
Sylvania Electric Products Inc. Booth D-35
Photolamp Division, 1740 Broadway, New York 19, N. Y.,
JUdson 6-2424
Exhibiting: Full Sylvania line of Projection Lamps
Personnel: R. W. Lockman, Al Gordon, Rodger Kramer,
Preston Reed, Carl Nelson, Harold Carter, Rush Munder,
Curtis Oaks
Synchro-Mat Equipment Corp. Booth B-19
1316 Wildwood, Jackson, Mich., ST. 4-3721
Exhibiting: Synchro-Mat line
Personnel: D. Siegel, A. Shadley, R. Rogers, B. Rutter
Transvision, Inc. Booth R-141
31800 W. Eight Mile Rd., Farmington, Mich,, KEnwood
3-8800
Exhibiting: l6mm Sound Motion Picture Projectors
Personnel: Paul E. Ruedemann, Edward H. Lerchen
Technical Service Incorporated Booths 1-66 & 1-67
460 North Ave., New Rochelle, N. Y., NE. 6-6000
Exhibiting: TV classroom Receiver; TV Mobile Stand
Personnel: Alvin Reinberg, Herbert Suesholtz, Stanley Marks
Underwriters Films Booth N-105
2025 Glenwood Ave., Toledo 2, Ohio, CHerry 8-3361
Exhibiting: Audio- Visual Sound-Slide productions for the
insurance industry
Personnel: Robert W. Miller, Robert E. Harrison, A. J.
Ruhfel, Jane Ruhfel
United States Office of Education Booth E-39
Educational Media Branch, 7th & D Sts., S. W., Washing-
ton 25, D. C, Executive 3-3600
Exhibiting: Reports on Title VII Activities and Publications
of the Educational Media Branch of the U.S. Office of
Education
Personnel: Roger L. Gordon, J. J. McPherson
V-M Corporation Booths B-14 & B-I5
280 Park, Benton Harbor, Mich., WA. 5-8841
Exhibiting: Tape Recorders, Language Lab Applications,
Phonographs
Personnel: C. J. Stevens, M. B. Cain
Victor Animatograph Corporation Booths R-131 &
R-132
a division of Kalart, PlainviUe, Conn., SHerwood 7-1663
Exhibiting: Complete line of Victor and Victor-Soundview
Motion Picture and Sound Slidefilm equipment and Ac-
cessories
Personnel: John J. Harnett, Hy Schwartz, Morris Schwartz,
Mort Goldberg, Ted Gromak
Victorlite Industries, Inc. Booths N-1I2 & N-I13
4117 W. Jefferson Blvd., Los Angeles 16, Calif., RE.
2-4033
Exhibiting: Visual Cast Daylight Overhead Projectors and
Packaged Transparency Course Materials
Personnel: James J. Fitzsimmons, Robert J. Brady, George
Post, Joseph Haslinger
Viewlex, Inc. Booths 0-116 & 0-117
35-01 Queens Blvd., Long Island City, N. Y., EXeter 2-
0100
Exhibiting: Slide and filmstrip projectors and sound film-
strip equipment
Personnel: M. R. Abrams, Ben Peirez, Fran Welch, Russ
Yankie, John Conlan
Viking Of Minneapolis, Inc. Booth A-5
9600 Aldrich Ave., S., Minneapohs 20, Minn. TU. 1-2636
Exhibiting: Viking of Minneapolis language laboratory
equipment
Personnel: John L. MacAllister
Wallach & Associates, Inc. Booth S-148
1589 Addison Rd., Cleveland 3, Ohio, SW. 1-5580.
Exhibiting: Cabinets for: Records, tapes, films, filmstrips,
combination cabinets, mobile units and mobile A-V
center
Personnel: Charles D. Wallach, Mrs. Chas. Wallach, Larry
Oliver, Alvin Tengler, Mrs. Alvin Tengler
Webcor, Inc. Booths R-139 & R-140
5610 W. Bloomingdale, Chicago 39, 111., TU. 9-8500
Exhibiting: Educator tape recorder for language lab installa-
tion. Portable tape recorders, portable fonografs
Personnel: Ed Normandt, George Simkowski, Lou Burdick,
Martin Jensen
Webster Electric Co. Booths R-142 & R-I43
1900 Clark St., Racine, Wis., ME. 3-3511
Exhibiting: Electronic teaching equipment, tape recorders,
communications
Personnel: C. W. Stacey, Rob't. Baldwin, W. E. Dent, H. C.
Stacey
Westinghouse Lamp Division Booths H-64 & H-65
1 MacArthur Ave., Bloomfield, N. J., HUmboldt 4-3000
Exhibiting: Light sources for audio-visual educational equip-
ment
Personnel: W. R. Wilson, F. H. Rixton, R. D. Barr, W. A.
Cramer, A. Frankel, R. L. Allen, J. J. Burke, R. D. Rey-
nolds
H. Wilson Co. Booth M-87
106 Wilson St., Park Forest, 111., PI. 8-2706
Exhibiting: Portable classroom rear projection unit and
complete line of projection tables
Personnel: Howard Wilson
Wood-Regan Instrument Company, Inc. Booth T-I71
184 Franklin Ave., Nutley 10, N. J., NO. 7-2460
Exhibiting: Wrico Sign-Maker and accessories; Wrico let-
tering guides and pens
Personnel: Arthur J. Lemperle
World Wide Pictures Booth T-164
P. O. Box 1055, Sherman Oaks, Cahf., STate 4-5515
Exhibiting: Religious motion pictures
Personnel: Brunson Motley, Dick Ross, Dave Barr
Your Lesson Plan Filmstrips Booth A-4
1319 Vine St., Philadelphia, Pa., and 14-20 Glenwood Ave.,
Raleigh, N. C.
Exhibiting: New color filmstrips with "built-in student
participation" for science, mathematics; and foreign
language — sixty French and Spanish language training
filmstrips with recordings and student development books
Personnel: E. E. "Jack" Carter, John P. Voorhees, Donald
Kunz, Ruth Hentz
Educational Screen and Audiovisual Guide — August, 1960
425
We Must Educate for
Survival of Democracy
by Maj. Gen. J. B. Medaris, USA (Ret.)
Chairman of the Board
Electronic Teaching Laboratories, Inc.
The history of man is that of infinite struggle-
struggle against poverty and disease and disaster.
Long ago, perhaps in even those unrecorded days
of primitive existence, man began to discern that
ignorance is the root of his troubles. Man then
surely concluded that his ultimate survival de-
pended upon his ability to acquire and transmit
knowledge, that this was the challenge of his
time.
Ignorance is still our fundamental challenge,
and 1 would guess it to be the challenge of our
kind in the years 2060 or 9060. Ignorance is elu-
sive. Knowledge is not stable. The child born to-
morrow will be as ignorant as dirt and the sum
of mankind's knowledge is meaningless unless it
is transmitted to the child.
But aside from the generalities of the need for
learning, I believe that the American of I960 has
a unique challenge in education, a challenge
posed by the prospect of world Communism.
As participants in a democracy we demand
certain freedoms of individual thought and ac-
tion and association. We count these freedoms
holy, and we have defended them with human
sacrifice. We are prepared to continue the de-
fense of these freedoms. However, one of the by-
products of our demand for freedom is a mecha-
nism of government which cannot function with-
out our will. This is right and proper, and only
in circumstances of extreme threat have we will-
ingly suspended our individual freedoms so that
our government might function without our im-
mediate consent.
There is a very practical limit to which the
individual can contribute to the processes of
democratic government: he can vote; he cannot
administer. Thus his single vote must be an
intelligent, knowledgeable vote. That vote must
include some understanding of the principles of
good government and some evaluation of a can-
didate's ability to administer good government.
It is an awesome responsibility for a single vote
to bear, but it is an inescapable one if we are to
retahi individual freedom. By voting, we simply
decide who will decide for us.
In the past few years we have become dis-
turbed by the economic and technological growth
of the Communist world. Their growth is cleanly
planned and executed, uncluttered by indecisive
policy. Our government appears to be flounder-
ing, and about the only thing on which all
Americans agree is that something radical must
be done before Communist successes reduce us
to an enfeebled power in world affairs.
What can be done? Several things, I believe;
but first, let us consider whether or not our gov-
ernment actually is floundering. To begin with,
we are following precisely the same principles
I of action that we have followed since 1776. We
have not substantially changed in that respect.
We elect intelligent and informed men to office
and they execute our desires. We are rich and
healthy and insulated, at least temporarily,
against the probability of destruction by an ag-
gressor. Our cup runneth over, to the benefit of
millions of destitute people all over the world.
But something has changed, and that some-
thing is the formulation of a Communistic proc-
ess of government and the demonstration of that
government's effectiveness in mapping a plan of
action and proceeding to its fulfillment, unen-
cumbered by demands of individual freedoms.
This does not mean that a Communist govern-
ment is either immune or indifferent to public
opinion. On the contrary, having usurped the will
of the people in gaining power, the Communist
government thus has in its control those means
by which public opinion can be shaped to appro-
bate the very policies of government. The Com-
munist government can give the peasant bread
and convince him that he is eating cake.
Further, the Commimist government can im-
pose all manner of sacrifices on the individual in
the name of diverting national energies and re-
sources to "the race with capitalism." It is folly
to underestimate the impact on the individual
426
Educational Screen and Audiovisual Guide — August, 1960
C;:i::t;:! Llpilai
Communist of Soviet accomplishments in tech-
lology. What can the individual Communist con-
■lude from U. S. failures and Soviet successes in
he space field except that his leaders were right
ill along— that capitalism is innately ineffective
uid democracy is decaying? It does not matter
hat this is one small area in the vast field of
icience, and that the Soviet Union is far behind
n many other areas of science. The point is that
his is an example of what Soviet government
L-an do when it makes up its mind to do it.
Against this backdrop of fanatical dedication to
mmediate, radical action, our own processes of
Jecision-making and execution appear belabored
md untimely. We are changed simply by con-
trast. We are doing business as usual, but "as
usual" is no longer good enough.
Clearly, we must acquire the capability to de-
Fine national aims and to pursue those aims with
the same enthusiastic dedication that our com-
petitors are enjoying.
How? The easiest way would be to strengthen
the powers of our own government, to surrender
ii measure of our individual freedoms so that o)ir
i^overmnent could decide what is best for us
v\ith()ut fear of being thrown out of office. This
would relieve the individual of much of the re-
sponsibility of intelligent choice of leadership,
uid assure him of positive, dynamic government.
It would not guarantee him that he would like
what his government did, or that he could re-
trieve his right to disagree once he had surrend-
ered that right.
The other choice is more difficult. If we refuse
to part with those individual liberties and at the
same time demand more decisive and dynamic
leadership from our government, we must be
prepared to fulfill the responsibility that is thus
entailed. In other words, the burden of providing
more effective government lies with the individ-
ual. It means that he cannot be ignorant of na-
tional and international affairs. It means that he
must develop some higher loyalty to national
interest that is not purely a reflection of his own
economic, religious, or ethnic interests. It also
means that his interest in government must not
be something that is only evinced every four
years. It means that his vote in a national elec-
tion must be a decision based on real knowledge
of the issues involved, and that his vote, once
cast, is not carte blanche consent that will not
be questioned for the next four years.
To be realistic, I must admit to some misgiv-
ing that we will ever be able to maintain sub-
stantial national concern over the full breadth
of national and international affairs. It is simply
not the nature of most of us to be philosophically
concerned with abstractions. We are concerned
about the space race only when we are behind.
We are concerned about economic trends only
when they have caught up with us. We fear war
only when we see the possibility of it. We live
with the immediate.
However, the more knowledge an individual
has the more inclined is he to look behind and
beyond the immediate— to seek causes for politi-
cal and economic defect and to attempt to pre-
vent their recurrence in the course of tomorrow's
events. One can therefore conclude that the
creation of a more knowledgeable electorate
would result in the creation of a more responsible
and effective electorate. I believe this to be the
peculiar challenge of the Sixties: How can we
educate for the survival of democracy?
If knowledge were stable this challenge would
be easier met; it is not. The generation of knowl-
edge is not geared to a timetable. The sheer bulk
of learning which tomorrow's child will have to
absorb is in itself staggering, all because of the
explosive growth of modern science and tech-
nology.
Even the arts are not immune to change. In
the field of languages, for example, there is an
unprecedented demand for people who are not
linguistically crippled by knowledge of only
their native tongues. It is often said that the
world is shrinking under the impact of transpor-
tation technology. It is to be hoped that the re-
sult of the shrinkage will be more intelligible
communication among peoples and not merely
the movement of pig iron to Japan and fireworks
to North Africa.
Thus, the educator of the Sixties has a dual
burden. On the one hand he is recjuired to teach
more to the child, and on the other he is expect-
ed to do it in less time in the name of national
urgency. What is the answer to this paradox?
I submit that the answer to this problem is the
increased application of technology to the teach-
ing process.
Because we have progressively more to teach,
because we have progressively more children to
be taught, and because our survival depends up-
on a knowledgeable citizenry, it is imperative
that professional educators make maximum use
of those techniques which technology is offering.
As long as ignorance is our fundamental chal-
lenge, we cannot afford anything less than ob-
jective consideration of any means by which
ignorance can be overcome.
Eblxational Screen and Audiovisual Guide — August, 1960
427
Closed-Circuit Conference
by Wm. F. Kruse
A nationwide conference on prospects and
practices of closed-circuit television for instruc-
tional purposes was held June 19-22 in Evanston,
Illinois. All but the opening and closing sessions
were held in giant Evanston Township High
School where, under direction of Miss Wanda
Mitchell, an extensive foundation-supported
CCTV program has been in operation for several
years.
The National Education Association's Division
of Audiovisual Instructional Services sponsored
the conference; 150 invitations were issued, ap-
proximately 135 accepted, some 85 attended, all
professionallv interested in this specific segment
of the AV field.
Lee A. Campion, NEA's consultant on ETV
matters, explained informally that this type of
conference was precisely what was needed to
serve the special interests of the educator-spe-
cialists who now work in a sort of professional
"no man's land" midway between DAVI and
NAEB (Department of Audiovisual Instruction;
National Association of Educational Broadcast-
ers). They are closer to DAVI, he felt, because
most CCTV programming has classroom instruc-
tion as its end. But while NAEB primary interest
is in mass communication its technical practices
and resources are very similar to those of the
CCTV specialist.
The conference program was very well plan-
ned. Three groups rotated in three sections— on
Program Origination, Production and Distribu-
tion respectively— with each participant getting
a full session in each of the sections. The prelimi-
nary program had also called for a section on
"receiving" CCTV.
An effort was made to form homogeneous in-
terest groups. Thus there was one comprised
mainly of college and university people, the sec-
ond predominantly participants from secondary
schools and city systems, and the third most
everyone else.
The general opening dinner session was ad-
dressed by Lloyd Michael, superintendent of the
host high school; another evening session fea-
tured William Brish, county school superintend-
ent at Hagerstown, Maryland, on "'Four Years of
Experimentation in CCTV." Afternoon general
sessions were conducted by Miss Mitchell and
by Dr. Sherman Swarthout and John R. Manley.
The closing general session, conducted by Lee
Campion and Neal Balanoff, chairman of the TV-
Radio-Film department, Stephens College, sum-
marized some of the findings and gave everyone
a final chance to talk.
At another general session six representatives
of the AV-TV industry presented a joint program
on equipment resources and prospects. Alan Fin-
stad (Dage) was moderator; William Sadler
(Miratel), Glenn Hoxie (Ampex), Louie Lewis
(RCA), Dan Meadows ( Sarks-Tarzian ) and
Lloyd Matter (Dage) each presented a specific
phase of technology and economics.
It was noteworthy that the questions raised
were not so much on technology as on profes-
sional status, philosophy and utilization. They
boiled down to just four major concerns : ( I ) rel-
ative "status" between the CCTV production
specialist and the TV teacher; (2) just how mucli
production "quality" should be required in intra-
school program production and transmission; (3)
should the modern school aim at giving the stud-
ent his "entire" education via TV; and (4) how
to condition the classroom teacher to accept and
where designated, effectively help create CCTV
programs. These four questions were found tc
be interrelated. Status differentials and quality-
tolerance may be viewed as facets of the "con-
tent versus communication" controversy. Food
for the mind, as for the body, should first of all
be nutritious, but lots of good vittles have beer
known to be ruined by bad cooks and sloppy
service.
There was quite a contrast between a coloi
slide presentation of the CCT\' facilities and
staff at Penn State and those actually demon-
strated at Evanston High, where one studeni
crew sets up the studio and an entirely different
one, unrehearsed, shoots the program. Undei
such an arrangement considerable unevenness ir
end result is inevitable. In one case a "live" pro-
gram (stage make-up for male actors) camt
through as smoothly finished as anything on the
networks, but another, through faulty lighting oi
training or both, had the poor librarian-teachei
painfully blinking into the lights in a way thai
must have detracted from the material she soughl
to present.
There was room for improvement also in the
presenting of visuals— printed matter too small t(
be read, violation of the 4x3 dimension ratio anc
of contrast range for projected visuals, and still;
covering so little of the screen that they became
the picture of a picture rather than a presenta-
tion of action or situation described. Nor were
the 'pros' free e)f these faults in their demonstra
tions, indicating a need for upgrading of CCT\
technical ceimmunication skills on all levels.
One of the speakers defined CCTV as "a mean;
of transmitting an image for a purpose." Undei
the conditions in which it operates, the Evanstor
High School production staff is doing a com
mendable job that, in the main, achieves its pur
pose. Allowing for some rationalizing in the
snubbing of network "spit and polish," there wa;
fairly general agreement that a school's owr
CCTV production quality ought to be at leas-
adequate to hold students' attention and to pu-
across its lessem effectively.
Technical guidance literature such as put ou
by Hagerstown, Stephens College and other cen
ters was in lively demand. A series of N.E.T
films on production techniques, distributed b)
428
Educational Screen and Audiovisual Guide — August, 196t
Indiana University, was recommended. The Elec-
tronics Industry Association reportedly will dis-
tribute 20,000 copies of a new book on ETV
fundamentals authored by Philip Lewis, director
of instructional materials for the Chicago public
schools (also technical director of Educational
Screen and Audiovistial Guide).
There was interesting discussion on the role of
visuals" in educational TV. One production con-
sultant stated his preference for holding a dy-
namic TV teacher on camera full face by the
hour rather than bring in a lot of distracting
visuals." Miss Mitchell and Mr. Balanoff, on the
other hand, stressed the use of good visuals.
There was no support for the idea that TV
could or should attempt the whole job of the
student's instruction, much less his education.
Cooperation in an atmosphere of mutual respect
was the accepted answer to teacher-producer re-
lations; as teachers increase their familiarity with
the medium and its techniques they are expected
to take a more active positive interest in TV
teaching and to improve their contributions to
its results.
In his keynote address, superintendent Michael
stressed the need for greater investment in "tools
of instruction." He did not expect CCTV to save
money, but did look to it for "better quality edu-
cation." It would re-deploy and re-orientate
teachers but not replace them. This was not, in
his opinion, a panacea to overcome all present
classroom problems but, with television tape
making possible the storage of "superlative"
teaching, TV should make a substantial contri-
bution to better schooling.
In the future, he felt, students would spend 40
percent of their time in individual training, 20
percent in small groups of 10 to 15, and 40 per-
cent in large group situations.
The conference wound up with a recommen-
dation that further meetings of this type be ar-
ranged, preferably with each CCTV craft "pro"
accompanied by a classroom teacher involved in
TV lesson production and/or use.
At left, planning for CCTV. Left to
right, Neal Balanoff, Stephens (Col-
lege; Wanda Mitchell, Evanston, 111.,
Township High School; James Lynch,
Indiana University; William Mav-
rides, TV coordinator, Akron I'ni-
versity; Lee Campion, ETV consnl-
tant, NEA; William Pohts, TV Engi-
neer, Penn Stale I'niversity; .Man
I insted, Dage Television Division.
Below, William Mavrides and James
E. Lynch conducting a production
seminar. Included in the audience are
at left, A. H. Imhoff, International
Cooperative Administration, Washing-
ton, D. C; James Quincy, Florida
State University, James Spear and Stan
Johnson, Hagerstown, Md.
i'liiilos by Lee Campion
Educational Screen and Audiovisual Guide — Aucu.st, 1%0
429
Assignment:
DAVI
Personnel:
1970
by James D. Finn
Professor of Education
University of Southern California
and
President
Department of Audio- Visual Instruction
National Education Association
(The Board of Directors of DAVI will meet in closed
session during the National Audiovisual Convention
and Exhibit in Chicago. In further observance of one
of the major AV events of the year. Dr. Finn pre-
sents this view of DAVl's responsibilities during the
coming decade.)
The disease in all professions is stagnation, a
failure to grow in professional wisdom and com-
petence. (Edgar Dale, 1960)
X O begin with a cliche, the Department of
Audio-Visual Instruction is people. As I have
said elsewhere, these people are a wonderful
conglomerate; there are teachers of the first
grade who are audiovisual building coordinators
in small schools; there are communication theo-
rists working on the campuses of large univer-
sities; there are audiovisual directors in school
systems and colleges with operations so vast that
all bookings are handled by IBM, and others so
small that slide production is carried on in the
director's kitchen on week-ends; there are pro-
ducers, librarians, misplaced curriculum special-
ists, military officers with a training aids specifi-
cation number, religious audiovisual workers,
broadcasters, government information specialists,
applied psychologists and at least one college
president. And this is but part of the list.
DAVI, since it began to grow up about 1952,
lias provided a home for these many different i
people who have a common interest in audio-
visual communication. Looked at another way,
of course, DAVI is an organization; it is a nation-
al office of growing importance in the NEA;
it is a host of committees working on projects
ranging from cooperative Hbraries to educational
networks; it is a publishing house and it is the
national posture for the educational profession
on matters of instructional technology. Funda-
mentally, however, as old and tired as the con-
cept seems, DAVI is people— the people that
make up the organization and the committees
and who write for the publications and who
develop the national posture.
When assessing the "challenge of the si.xties,"
as this symposium is attempting to do for the
audiovisual movement as a whole, it is fitting,
I think, that the DAVI contribution should con-
cern itself with the people involved, with the
future requirements of the audiovisual profes-
sion, whatever they may be. The future of any
movement depends on the quality of the people
who support and develop it.
Actually, even when confining the discussion
to the educational (as opposed to the commerci-
al) personnel needs for audiovisual specialists
in the next decade, it is obvious that we will
need, first of all, a much larger number than
during the past ten years. Second, we need all
the talent and quality in this larger number that
we can get. Our first problems, then, not at all
new to the educational scene, are the twin prob-
lems of quantity and quality of personnel.
The need for large numbers of highly quali-
fied people is a function of a technological so-
ciety as a whole and is not limited to a small
segment such as that portion of the educational
profession represented in the audiovisual special-
ist. C. P. Snow has recently pointed out that,
"There is one curious result (of technology
and industrialization ) in all major industrial-
ized societies. The amount of talent one re-
quires for the primary tasks is greater than any
country can comfortably produce, and this will
become increasingly obvious. The consequence
is that there are no people left, clever, com-
petent and resigned to a humble job, to keep
the wheels of social amenities going smoothly
round. Postal .services, railway services, are
likely slowly to deteriorate just because the
people who once ran them are now being
educated for different things. This is already
clear in the United States, and is becoming
clear in England."'
The talent needed for the primary audiovisual
tasks is very great indeed.
A professional organization must address itself
to the work of developing the competence of its
members. This, then, is one of the big jobs for
DAVI in the decade ahead. A start has already
been made with the first Invitational Seminar
on Professional Education which was held in
conjunction with the 1960 DAVI Convention in
* C. P. Snow, The Two Cultures and the
Scientific Revolution, New York: Cambridge
University Press, 1959, p. 58.
430
Educational Screen and Audiovisual Guide — August, 1960
Cincinnati. The Seminar was the brain-child of
[.. C. Larson of Indiana University and was au-
tliorized by the action of the Seattle convention
in 1959.
The first seminar began a study both of the
content for the professional education of the gen-
eral audiovisual specialist and the pattern in
which this content must be developed. Much
remains to be done even to lay the groundwork,
and plans are now underway for a series of such
seminars which will eventually, we hope, specify
pretty clearly the pattern of training and experi-
ence that the new instructional technology will
require of its leading practitioners.
By 1970, the demands on the audiovisual spe-
cialist—the learning technologist— are going to be
rigorous. First class talent will be needed to ful-
fill a first class demand. This means that, in ad-
dition to a rigorous pattern of training, we will
need standards of admission, especially to full-
fledged standing in the profession. Until very
recently, the educational profession as a whole
has been very reluctant to adopt this character-
istic of other professions. Now, however, signs of
a new attitude may be seen in several places.
The American Association of School Admin-
istrators has already taken the step of setting up
admission standards; naturally, in all such ar-
rangements, there is a "grandfather clause" to
avoid threatening many existing and dedicated
people in the profession. Eventually, however,
the new standards take over. It is especially sig-
nificant, I think, that Dr. Richard Batcholder,
immediate past president of the Classroom
Teachers (the largest NEA division), has been
advocating immediate adoption of minimum pro-
fessional standards for admission to his organiza-
tion. It is my personal position that we need to
begin immediately studying the problem of
standards of membership in DAVI; we will end
up, I think, before 1970, with classes of mem-
bership and standards of admission to these
classes; only by such a procedure may we de-
velop and provide the much-needed talent for
the primary tasks of audiovisual communication
in the future.
A rigorous pattern of content and training for
the general audiovisual specialist to achieve com-
petence, and enforcement of this competence by
selective standards of admission, provide the
form of the solution to the audiovisual man-
power problem of the next decade. The sub-
stance of the solution is another matter, a matter
that must be worked on very hard. DAVI,
through its seminars, through contact with other
branches of the educational profession and with
industry, through the thought and research of
leading thinkers in our own and related fields
and through general discussion among the mem-
bership, must come up with a content for audio-
visual professional training.
It is easy enough to list some of the items
in this content: communication theory, learning
psychology, systems theory, curriculum, tech-
nical areas like production, etc., etc., etc. We
need, however, a pivot on which to swing this
content, whatever it mav be. That pivot must
deal with the leadership role that the members
of DAVI must play in the next ten years. How
does our organization provide leadership? How
Dr. Finn
does it provide leadership not only for the audio-
visual group as a whole, but for the entire educa-
tional profession in matters touching our special-
ty? Make no mistake about it. DAVI— the people
who make up DAVI and the posture the organ-
ization takes— is important today, nationally and
internationally. Our time has come. The demand
for leadership is here. How shall we exercise it?
One thing is certain. L. C. Larson, in his
series of memoranda on the professional educa-
tion problem, has insisted that the audiovisual
professional must be a change-agent in educa-
tion. I would go one step further and define the
audiovisual professional as a learning technolog-
ist who is essentially an innovator. Change-agent
or educational innovator, the audiovisual special-
ist faces daily (and will continue to do so) the
problems of the most rapid change occurring in
American education. Almost all the current edu-
cational changes are related to, caused by or,
are part of our developing instructional technol-
ogy. And this whether we are talking about the
current problems of TV, teaching machines and
language laboratories, the immediately anticipat-
ed 8mm sound film, thermo-plastic recording
and instructional systems development, or the
future applications of computers as teaching ma-
chines, facsimile communication between schools
and data-retrieval and cataloging systems.
It is apparent that the next ten years will de-
mand that the pivot of our professional core
be based upon an ability to deal with change
and innovation throughout education. The end
of the decade of the Sixties should see the true
audiovisual professional come into being. The
membership of DAVI, then, as learning tech-
nologists, as innovators, as change-agents will be,
God willing, supplying American education with
the needed leadership from the individual school
through state systems to the federal government.
This leadership imperative to close with an-
other cliche, is a great challenge. It is also a
great adventure. There is, it seems to me, little
place in the audiovisual future for the faint-
hearted or those who prefer the good old days
of the carbide gas slide lantern. There is a large
place for those who want growth in professional
wisdom and competence.
Educational Screen and Audiovisual Guide — August, 1960
431
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AUDIO
by Max U. Bildersee
Campaign — 1960
The nominating conventions are
over. The candidates for office of
president and vice president of the
United States have been named and
are preparing their campaigns. Internal
party political enmities will be tem-
porarily bmied while the political
faithful rally around the standard
bearers and indicate their support of
their party's candidates.
Of course we prepared for this in
May and June. Despite the approach-
ing school-year end, we found time
to begin to delineate major political
and social issues which would be
emphasized before the conventions
and during the campaigns. We fol-
lowed the several primary contests-
West Virginia, Oregon, Wisconsin and
the others with our classes as we
helped our maturing students pre-
pare to observe this national contest
and, in observing and in stating their
preferences and opinions, to take part
in this event.
Where do we find the best history
of past campaigns? In the newspapers?
In files four years musty are the rec-
ords of the second Eisenhower-
Stevenson campaigns. In files are the
words that each man spoke, the prom-
ises made, the story of endless hours
We can refer our students to the
papers and to the newsmagazines of
that year and to other permanent
of campaigning, traveUng, speaking,
and moving on to the next brief stop,
printed data which tell the story but
which lack the excitement of the feel-
ing of presence.
Are there films to give life to the
campaigns? There are newsclips of the
earlier campaign which may be avail-
able for school use. There are films
describing political campaigns which
should be used as interest in the cur-
rent campaign grows to the climax
of ELECTION DAY!
There are recordings which give
depth and breadth to previous cam-
paigns and which can be used ef-
fectively in schools. First, of course,
are the tape recordings made four
years ago and carefully stored for
just this purpose. Schoolmen through-
out the country kept careful audio
records of "Campaign— 1956" and are
ready to bring out the salient record-
ings of that year and present them to
their classes for critical appraisal.
And there are the parallel recordings
which have been made this spring as
the potential candidates paraded their
views before radio and television
audiences. Yet, there is a large library
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11057 WEDDINGTON STREET, NORTH HOLLYWOOD, CALIFORNIA
432
Educational Screen and Audiovisual Guide — August, 1960
of recorded material— home recorded
but nonetheless effective.
And there are commercial record-
ings of past campaigns which are
most valuable in helping our students
prepare to follow and to understand
'Campaign-1960."
Let's start with some faraway back-
ground material that can be useful.
The changing nature of the political
scene and of political expression can
perhaps be best demonstrated by
showing an old time orator and com-
paring his techniques and presenta-
tion with some more recent speakers.
There is the famous "Cross of Gold"
speech which was delivered by Wil-
liam Jennings Bryan back in 1896.
This was delivered during the Demo-
cratic convention of 1896 in Chicago.
William Jennings Bryan, "the boy
orator of the Platte," made of this
famous speech a campaign issue, and
as a result of his presentation he be-
came the candidate for president.
This speech is read by Ed Begley as
part of the album Great American
Speeches (Caedmon TC 2016). Also
in this album are such other cam-
paign and inaugural addresses as
"Washington's First Inaugural Ad-
dress" (read by Ed Begley), "Thomas
Jefferson's First Inaugural Address"
(read by Melvyn Douglas), and Carl
Sandburg reading both the "House
Divided" and "Cooper Union"
speeches delivered originally by Abra-
ham Lincoln.
The series I Can Hear It Now can
be u.sed effectively to summarize some
of the more recent presidential cam-
paigns. Volume III of this series
(covering the years 1919-1932) in-
cludes such choice items as Daugh-
erty's "smoke filled room" prediction
(could it happen in 1960?) as well
as the voices of Harding, Coolidge,
Hoover, Roosevelt and Al Smith.
Volume I (1933-1945) brings the
voices of Roo.sevelt, Landon, Willkie
and Dewey to the attention of the
student. Volume I continued the
chronicle with the years following
the close of World War II summariz-
ing the major conventions of 1948
and the Dewey-Truman campaigns of
that year. These records are produced
by Columbia and are numbered ML
4340, ML 4095 and ML 4261 re-
spectively.
Other recordings worthy of con-
sideration are Mr. President — FDR
To Eisenhower (RCA Victor LM
1753) and Veep (Folkways FS 3870).
Coming to the 1956 campaign, there
is a recorded history of that event
titled Campaign '56 produced by Yale
University. The recording presents the
voices and sounds in the election of
the president of the United States in
1956. Heard in addition to the major
candidates, Eisenhower and Steven-
son, are Kefauver, Nixon, Harriman,
Stassen, Clement, Langlie, Chandler,
Martin, Rayburn, Hoover, Truman,
Kennedy and Eleanor Roosevelt. Cam-
paign Fifty-Six recalls for the student
and the listener the primary fights,
the excitement of the two national
conventions, the intensity of the hard
fought national campaign, and finally
the long awaited night when the
nation's choice of a president became
known. It can be used most effective-
ly to orient today's students to the
events happening around them.
Finally, inauguration addresses of
the modern age come into focus. These
are available on Franklin Delano
Roosevelt- 1933 and 1937 (Spoken
Word 115), Franklin Delano Roosevelt
-1941 and 1945 and Harry S. Tru-
man-1949 (Spoken Word 112) and
Dwight David Eisenhower— 1953 and
1957 (Spoken Word 113).
Ai4dia OIRD4I0G* Record Reviews on Cards
^ on 3x5 punched, cross-indexed
cards
■^ for accessible filing and finger
tip reference
■^ published monthly, September
through June
^ at least 400 cards per year
•^efficient, constantly expanding
reference center
i^ supplying synopses and ap-
praisals
■^ interesting audience and in-
structional use
^your buying guide
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Audio CARDALOG - Box 1771, Albany 1, New York
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Educational Screen and Audiovisual Guide — August, I960
433
The election campaign will be heard
this year— via radio and television— and
we can help our students prepare
themselves not only to hear but also
to understand the nature of the cam-
paigns and the words that are uttered
by the candidates.
Upcoming
Looking ahead to anticipated new
recordings is always hopeful. Some-
how the recordings you look forward
to hearing are going to be the best
yet, always and all ways. We antici-
pate reporting to you on the continua-
tion of Audio Education's Pathways
To Phonic Skills with the early release
of Volumes II and III. This material,
designed of course for elementary
school consumption, will be reported
in the ne;ir future.
Upper elementary school and junior
high school students and their teach-
ers have found the productions of
Audio. CAI^DXIOG® Record Reviews on Cards
Box 1771— Albany 1, New York
D Please enter our 1 year subscription (s) to
Audio CARDALOG. 400 cards-10 issues-$25.00
n Please send us full information about Audio
CARDALOG.
Name
Organization or School
Address
City and State
Anthropology
Asfronomy
Atomics
B/'ocfiem/"s>ry
Biophysics
Electronics
Mathematics
Microbiology
Oceanography
EDUCATIONAL TESTING SERVICE
announces
completion of its motivational film series
Horizons of Science
Ten integrated films to stir imagination, stimulate
thinking, and broaden understanding with respect
to tiie sciences.
Optics
Physiology
Psychology
Radiology
Seismology
Space
COLOR - Each 19 minutes
Grades 6-14
$1900 the series of ten
$200 the print
Brochure on request
NDEA
approved
^
Immediately available for preview and acquisition from
EDUCATIONAL TESTING SERVICE
20 Nassau Street, Princeton, New Jersey
Enrichment Materials consistently use-
ful. This year there will be eight new
titles available for school, library and
home use including, in the American
history series. Swamp Fox of the Rev-
olution and Custer's Last Stand along
with Andrew Carnegie: Age of Steel
backed up with America's First World
War. In their Great American Docu-
ments series Enrichment will offer
Northwest Ordinance along with
Missouri Compromise on one record
and Woodrow W i 1 s o n' s 'Fourteen
Points' on the reverse side of a pres-
entation and delineation of the Pre-
amble to the Charter of the United
Nations.
English literature and American
poetry stand to have a 'good year' too.
Junior and senior high school students
will profit undoubtedly from hearing
and reading simultaneously the com-
plete Julius Caesar which will shortly
be available from The Spoken Word.
This and King Lear will both be on
the market before schools reopen for
the 1960-1961 academic year. Both
will be complete— and both performed
by the Dublin Gate Theatre group,
directed by Anew McMaster and
produced by Fred O'Donovan. Mc-
Master, who will play Marcus Brutus
in Julius Caesar will also play the title
role in King Lear.
Anew McMaster will also be avail-
able from Spoken Arts in selections
from Shakespeare in a two record
album which will offer the exponent
of the heroic style of acting as
Petruchio in Act II, Scene 1 of The
Taming of the Shrew, Othello in Act
V, Scene 2 of Othello, Shylock in Act
I, Scene 3 of The Merchant of Venice,
Romeo in Act I, Scene 4, and Act V,
Scene 3, of Romeo and Juliet, the King
in Act II, Scene 4 of King Lear, the
melancholy Dane in three scenes (Act
II, 2; Act III, 1 and 2) from Hamlet,
Macbeth in Act I, Scene 7, and Act II,
Scenes 1 and 2, of Macbeth, as
Jacques in Act II, Scene 7 of As You
Like It and as Caesar in Act III,
Scenes 1 and 2 of Julius Caesar.
Of course there will be new lan-
guage records and other materials de-
signed for all grade levels using lan-
guage laboratory learning techniques.
We anticipate that there will be a
variety of recordings in French,
Spanish, German and Russian with
fewer offerings in Italian and other
languages.
Basil Rathbone's reading of The
Minister's Black Veil and Young Good-
man Brown by Nathaniel Hawthorne
will be offered by Caedmon. There
will be many others as the new school
year progresses and the first an-
nouncements give promise of a banner
year in the expanding spoken and
instructional records area.
434
Educational Screen and Audiovlsual Guide — August, 1960
FILMSTRIPS
by Irene F. Cypher
We have always said that there
was great merit to "field trips," and
this jjast week we had an opportunity
to prove this, for we went visiting the
aiuhovisual program of Toronto, Can-
ada. There is a fine group of leaders
in that city, and we strongly advise
our friends to go a-visiting as we
did, for it gives you an opportunity
to see what is being done in various
parts of the globe, as well as to watch
a neighboring school system in action.
One particular opportunity was given
us to watch a second grade in action,
and it was an apportunity (speaking
in terms of filmstrip utilization)!
A lovely tow-headed lass in a blue
sailor dress was quietly and efficiently
operating the filmstrip projector, and
the members of the class were observ-
ing, reading, questioning and talking
at a fine pace. No one said anything
about "watch this filmstrip and it will
show you . . . "; no one said anything
about "in this filmstrip you will learn
about," or anything el.se of that nature.
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The class projectionist was calmly
presenting to her classmates an experi-
ence which they could share and
which helped them to discuss the
material about which they were "read-
ing." It was an example of filmstrips
in use in a normal classroom situation,
without fuss and fanfare.
As we quietly left the classroom we
thought how wonderful it was to see
modern children actually using mod-
ern instructional materials as part of
the everyday course of events and not
making a lot of uproar about it. The
principal was proud of the fact that
every classroom was equipped so that
such learning experiences could take
place; the class thought nothing about
projection (for it was all part of the
usual routine), and the result was a
group of children really participating
in learning. Wonderful, isn't it, to be
able to report that perhaps we are
making progress in the use of instruc-
tional materials as an integral part of
normal .school work. (And think of
how nice it is to find a second grade
class as the ones sharing in such an
experience).
Why is CECO the Audio
Visual Equipment Center?
Because Ceco spans the entire
complex field. We sell and service
every professional type equipment
on the market — cameras,
projectors, screens, slide projectors,
animation equipment, sound
recorders, timers, tripods, etc.
More important, we provide
solutions to problems, no matter
how intricate. We charge for
the products. We make no
charge for our experience. That's
why most AV experts come to CECO.
Strong Arc Slide Projector
Projects 2" x 2" and SVi" x 4" slides
to a size and brilliancy comparable to
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EdI CATIONAL ScREEN AND AUDIOVISUAL GUIDE AUGUST, 1960
• «-i^»»«»-«. ••..••••...---• ■••■••••»wa>«*^
435
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436
Educational Screen and Audiovisual Guide — August, 1960
Arithmetic Series (6 strips, color;
produced bv McGraw-Hill Book Co.,
332 West 4'2nd St., New York 36, N.
Y.; $32..50 per set). The problems of
fractions, decimals, measurement and
time-telling, percentages and the use
of money are an essential part of
learning to use numbers. This series
is planned to aid in work with number
concepts and the practical applica-
tion of arithmetic to everyday life.
Facts are presented in a plain, clear
manner and arithmetical processes are
shown in their relation to science,
trade, personal budgeting and per-
sonal living. The material is closely
correlated with problems encoimter-
ed in grades 4 to 6 and will be foimd
helpful when used with any textbook
or lesson arrangement in these grades.
Cat Stories (3 filmstrips, color; pro-
duced by Curriculum Material Center,
100.31 Commerce Ave., Tujunga, Cali-
fornia; $3.95 per strip). Anyone who
likes cats, anyone who enjoys looking
at pictures of cats, and anyone who
likes stories about cats will like these
filmstrijis. The Cat Who Meets a
Womhhj, The Cat Who Finds a
Friend and The Cat Who Sleeps AH
Day are delightful filmstrips. Actual
photography is combined with art
work to make the pictorial sequences
appealing, and there is a warm sense
of humor in the story presentations.
Tin's is something a bit out of the
ordinary run of story material, it has
story value, has a potential for lan-
guage art work, and will satisfy the
desire of younger learners for some-
thing that is good to look at and dis-
cuss. If we will use material of this
type in our reading and story hours,
it will help to build up a sense of ap-
preciation for this work and encourage
pupils to turn to other story material
for enjoyment and for learning.
Electing a President (single strip,
black and white, one of the monthly
series produced by the Educational
Dept., New York Times, 229 West
43rd St., New York, N. Y.) The fact
tliat we face a presidential election
this November makes a filmstrip such
as this of value in social studies classes
and for civic groups. This particular
strip, which is the May, 1960, -unit
of the series, traces the ' process by
which the citizerM of the United States
set about electing a president. Nom-
ination, election campaign, manner
of voting, the electoral college and
the final result are' all presented and
dis'cussed in some detail. The strip
will help to visualize the election pro-
cess and serve as a good basis for
reading, class discussion and consider-
ation of the American system of gov-
ernment and the manner in which our
people participate in carrying out the
American form of living. It is prob-
ably best suited to junior and senior
high school work.
The Atlantic Region (2 filmstrips,
color; produced by The National Film
Board of Canada and available from
Stanley Bowmar Co., Valhalla, New
York; S5 per strip). Subtitles of the
two strips here considered are From
The Sea and From Mine and River.
As the teachers' guide tells us, the
atlantic region of Canada provides
from 55 to 60 percent of the total
fish caught, and is also one of the
oldest mining regions in this same
country. The picture gives us a good
idea of what both industries mean in
terms of national wealth, activity and
industry. They are also good for
schools in this country, for conditions
are similar and both fishing and min-
ing are a vital part of the life of this
country. We see how modern fish-
ing and mining methods are put into
operation and how men in both oc-
cupations set about their work. Good
clear factual presentations, with value
for social studies units.
PHILCO advances the
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visual education
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Visual education, through the use of
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nation. Philco's broad experience in
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obtaining the greatest flexibility and
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Educational Schieen and Audiovisual Guide — August, 1960
437
AV
in the Church Field
by William H. Hockman
Reaching The Shut-Ins
Many churches would like to get
the church services to the home-
bound people of the congregation,
and many approaches to the solution
of this problem have been tried.
Would you be interested in our pres-
ent plan?
In our church this work comes un-
der the Board of Deacons and its
arm-of-service is the Christian Serv-
ice committee. When the CSC sat
down and looked this problem over
it ran head-on into certain fixed
things; (a) the shut-in wanted to hear
the entire service; (b) the shut-in
was old, in most instances, and want-
ed to talk with the caller and not
listen at that time to something which
he/she had brought; (c) the home-
bound person did not want to receive
the church service through any hard-
to-operate equipment; (d) they did
not want to listen just once but sev-
eral times; and, (e) they wanted to
listen when they were in the mood,
and able to, and not when it was con-
venient for some caller to stop by.
This is a tough order to fill! But
with these factors in mind we went
to work.
What about a portable tape record-
er? We had already installed in the
sanctuary a good professional-type
tape recorder so there would be no
problem at all in transferring services
to the smaller recorder. But our real
problem was at another point. First,
the tape recorder was too 'hard' for
these older people to operate them-
selves, and to reach oin' shut-ins we
would need three or fom- of them in
operation at the same time, pushing
our investment in equipment above
our limits (so we thought).
Then we checked into a short-wave
radio system, with receivers in the
homes of our home-bound people.
This had possibilities, but the initial
cost and the trouble in operation soon
eliminated this from further consid-
eration.
About this time we discovered an-
other factor: Some of our aged could
not see to read any longer. How
could we serve them? We knew that
portions of the Bible had been put on
records and in this medium could be
utilized by many of our people.
This brought us back to records
and to a portable record player which
could be taken to a shut-in and left
The KEYSTONE Standard Overhead Projector
is (ivailable for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projection of Transparencies, Standard
(3!4" X 4") Lantern Slides, Polaroid Slides, and Hand-
made Lantern Slides or, with appropriate accessories
Tachistoslides (4" x 7"), 2" or 254" Slides, Strip Film,
and Microscopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number-
Combinations and Fraction-Combinations tachistoscopi-
cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
Write for Further Information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO., Meadville, Pa. Since 1892. Producers of Superior Viiual Aids.
there to be played at her convenience.
Now we seemed to be on a rather !
promising track. All we had to do
now was to get the taped church
service onto records. Could that be
done— within our budget— and would
the 'cut' records have a lifetime of
usefulness sufficient to justify their
production?
We soon found a local firm which
would transfer our tapes to record.s
for $7.50 per record. They could
squeeze on to each side about 22 min-
utes of running time at 33 '/j rpm. We
felt we could afford this rate of ex-
pense and we set about to create our
first "Shut-in Package."
It so worked out that the first 22
minutes of the service went on one
side and the second 22, which would
be the sermon, on the other. Natu-
rally, something had to be left off,
and it was the hymns that got cut, in
some instances, to one stanza. At other
times it was some other item.
Now, with our first record we only
needed a light-weight phonograph rec-
ord player, and we were in business.
Finding it was no trouble, but we re-
quired one with a minimum of con-
trols and considerable sturdiness.
For some weeks now this first Pack-
age (phono player plus two or three
records) has been taken from one
home to another by the Minister's
Assistant who tells the Christian Serv-
ice committee that she thinks we have
hit upon just the right solution to a
knotty problem. She finds that the
Package needs to stay with a shut-in
about three days, and that in that
time it is played many times. She finds
that they enjoy both the sermon and
the rest of the service equally, but do
not miss the parts that must be de-
leted to reduce an hour to 44 minutes
on the record. To our surprise, the
operation of the player was not beyond
the feeblest if a little care was taken in
explaining its operation, and if the
record wa.s not cut too close to the
edge, making starting difficult.
It wasn't long before our worker
ran into the request for the Bible on
records. We then put into operation
a set of the New Testament records
from Audio Book Company, Benton
Harbor, Michigan. These records have
a speed of 16 rpm, a speed now avail-
able on many phono players. This
brought not only the church service
but the Bible to these people of fail-
ing sight, and their gratitude has been
profound. This album could easily be
divided into two parts, each to be
included in a Package.
We are not certain as yet what the
lifetime of one of these cut records
will be. It is difficult, in the first
place, to know how many playings
they have received. Again, we find
438
Educational Screen and Audiovisual Guide — August, 1960
and /^m^/^!^iA^
extend a cordial invitation
to visit them at the NAVA convention... booths P-10^-105
...to see their new 1960-61 product.
A QUICK PREVIEW SHOWS AN EXCIT-
ING NEW SERIES OF MOTION PIC-
TURES ENTITLED
"THE LAND OF
THE BIBLE SERIES''
THE
BIBLE
COMES
TO
LIFE!
. . . and 3 new films to add
to the popular teenage series
of Christ- centered films
"by teenagers -for teenagers"
^ TEENAGE CRUSADE
A teenage crusade for Christ.
Up. TEENAGE LOYALTY
Putting Christ and the Church first.
:{( TEENAGE CONFLICT
Science vs. Faith.
5jc Plus SI New Family Filmstrips
Presenting Vital Les.sons About the Church, Para-
bles of Jesus, Learning Church Manners, Getting
to know God Better with Addition.s to the
FAMOUS Teenage Series on Life's Problems —
including two BETTER and DIFFERENT Spirit-
ual Life Kits, one of which is designed to help
the spirit-filled teenager in his walk with the
Lord; and another winch is a completely NEW
INNOVATION in fihnstrip production for use in
pre-marital counselling sessions with couples to
be married.
Familtj Films-Family Filmstrips
Visualizing the message of Christ
FAMILY FILMS
5823 Santa Monica Blvd., Hollywood 38, Calif.
Ei)i cATio.NAL Screen and Audiovisual Guide — August, 1960
439
that they get damaged by the playing
arm being dropped, and b\' handling.
We shall retire them when we be-
lieve their general condition requires
it.
We do not tape every service, only
those which we think will have es-
pecial appeal to shut-ins. During the
coming year we expect to have in cir-
culation throughout our parish of some
2,000 members at least three of these
Packages in an effort to carry the wor-
ship and message of the church to a
shut-in list of more than 70. As of
now, we think we have met a signifi-
cant challenge.
Vocation Filmstrips
We seem to remember some find-
ings to the effect that many young
men and young women wind up in
the vocation which interested them
when they were about 13 years old
or in the 8th grade. Now comes a
filmstrip producer (Eye Gate House,
Inc., Jamaica 35, N. Y.) with an 8-
unit series entitled, "Let's Talk About
Vocation," for a target audience of
10-15-year-olds. In the Master Study
Guide they say "most children be-
tween 10 and 15 years old are not
ready to make a realistic decision on
vocation," but point out that all of
them need to be thinking about it.
And right here is where the church
comes in: to deepen motivation and
broaden perspective. This, and more.
this series has undertaken.
The eight titles and their length,
and acc-cnt, are: Phillip's Netc House;
13-min; under God's grace, all work
is good and worthy. Virginia's Day;
151/^ min.; vocation can begin when
you are young. Lucky Carolyn; 16'/2
min.; plaiming a career in music,
Carolyn is helped to see that even
now she needs to share her God-given
talent. Mike's Decision. 16 min.; Mike
begins to see that after all he may
have the courage it takes to be a for-
eign mi.ssionary. Judy's Journey; 19
min; Judy is losing interest in school
when a teacher helps her to see teach-
ing might be a good vocation, and re-
vives her interest in study, junior
Businessman; 16 min.; Jimmy sees that
as a business man there are ways to
serve God. Fatty Goes To The Hospital
and begins to see what being a nurse
can be like; 18-min. Heal The Sick
were just words which sounded good
but did not mean much until a tour of
a hospital reveals real suffering, and
the great services performed by mod-
ern medicine.
It seems to me that this series is not
only for the child but for his parents
as well. After all, they stand close to
his life; they have a deep interest in
his vocational interests and choices,
and they desire to help. With a new
perspective and with new ideas, they
can be helped to see vocation from
the child's level-of-view.
What about quality? The color
photography is excellent across the
series. The color itself is right, and
the photos are meaningful. The nar-
ration is a fine rendering by one voice
of commentaries which have a dialogic
and conversational structure. Here we
wonder if straight narration might not
have done as well, making possible
somewhat fewer words with each
frame. Yet, the producer is trying at
all times to give us nuances of thought
and feeling which require conversa-
tion. Withall, there is in the series a
greater economy of pictures than of
words, when leanness is more desired
in the latter.
The commentary for the first two
frames is the same for each filmstrip.
This is good. It gives the context, the
point-of-view; it orients the user.
There is a Master Guide for the series:
and a Leader's Guide for each. They
are well printed and helpful.
In my judgment the target audience
is Junior and Junior Hi. This drops it
a grade or two lower than the pro-
ducer does. On some of these I'd be
a little shy about using them with
ninth graders and very cautious at
the tenth grade level. However this
varies with user, with the group, with
the purpose and the setting. I am
certain that most Juniors will find
them to their liking. (Complete with
scripts, four LP records, $50.00
through your AV dealer).
FILMS
• AWAKEN new interest ^
in your church program
• ENCOURAGE material
support and sharing of
time and talents
• TEACH valuable lessons
in Christian living
Major denominations cooperate through the Broadcasting and Film Commission to
bring you powerful, realistic motion pictures produced with professional skill and
dramatic talent. 6FC Films are designed for churches to meet specific church needs.
Photographed in India, Africa, and Thailand; this sound color film was
produced specifically for the 1960-61 interdenominational foreign mission
study theme — INTO ALL THE WORLD TOGETHER.
HOUSEHOLD OF FAITH
Out across the world, Christians are becoming increasingly aware that i
are one fellowship and share one faith. New patterns of missionary exf
sion are evolving as Christians unite in their faith to cross denominational^
racial, and national lines.
28 minutes Rental: Black ond White $8.00; Color $12.00
Order from your local film library
BROADCASTING AND FILIVI COMMISSION
NATIONAL COUNCIL OF CHURCHES, .475 RIVERSIDE DRIVE. NEW YORK 27. N. V.
440
Educational Screen and Audiovisual Guide — August, 1960i
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
Happy Little Hamsters
(Poiiufilm.i, Orchard Lake, Michigan)
13l'-> minutes, 16mm, sound, color or
black and white, 1959. $135 and $75.
Teacher's auide available.
Description
Happy Little Hamsters is the amus-
ing but warmhearted story of Naomi—
her courtship, motherhood, and the
raising of her family of eight children.
It also gives unusual close-up views of
the day-by-day development of a ham-
ster litter from birth to maturity.
Naomi and Abdullah "fall in live"
at first sight— or rather, first smell—
and for a while they are happy. But
like all adult hamsters after mating,
they soon begin to have family spats.
The quarrels get .so bad that pretty
soon Abdullah, who has been relegat-
ed to the role of a "hamster-pecked"
husband, is taken away.
Several weeks later Naomi gives
birth to eight healthy squirming babies
each weighing about one-fifteenth of
an ounce. Their skin is loose and
transparent and their eyes and ears not
fully formed. However, they develop
rapidly, and in four days they begin
to look like hamsters.
As the babies start to walk, they
become quite hard to manage and
feed. They scramble about blindly
and delight in after dinner romps at
the end of which poor Naomi is ready
to drop from sheer exhaustion. In
two weeks the babies' eyes open, and
since they have learned to eat solid
foods by then, they eat everything in
sight so that Naomi has to remind
tliem that cedar chips are not for eat-
ing. Too, their fights, which they think
are lots of fun, get on their mother's
nerves.
By the time the hamsters are three
weeks old, they are tired of fighting
as a form of exercise. They are more
sure-footed and begin to show off in
front of an appreciative group of chil-
dren who love to watch their antics.
The children have such fun with them
that each child wants one for a pet.
The hamsters are now ready to
leave their mama and go out on their
■own, so they are placed in neat, new
cages. As the last child hamster leaves,
Naomi feels sad, but proud, too, be-
cause these happy little hamsters will
make a lot of children happy.
Appraisal
Although designed specifically for
children on the lower elementary
level, the film, because of its unusual
treatment, would appeal to people of
all ages. The photography is e.xcellent
and the narration, along with a clever
sound track giving human voices to
hamsters, provides just the right
amount of hinnor to keep audience
interest high.
Happy Little Hamsters is authentic
and most informative. It can be used
to correlate with units on animal fam-
ilies and habits, value of animals to
mankind, and care of pets. There is
only one point which might have been
more emphasized: the necessity of
staying away from the young for a
week after birth. Science and biology
students would be interested in the
day-by-day development of the litter
from birth to maturity. They could
also use the film as a springboard
for discussion and study on individual
similarities and differences in various
animal families. The Humane Associa-
tion might be interested in this film.
too, as well as parents who know little
about hamsters and hesitate to let their
child have one for a pet.
—Ilerminia M. Barcelona
(Continued on next page)
NAVA Booth M-82
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PRODUCTIONS.Hc.
VALHALLA. NEW YORK
Brand New
LABOR-MANAGEMENT RELATIONS
A set of 4 black and white fihnstrips
designed to aid the students in obtain-
ing a clearer picture of labor and man-
agement and the problems each faces
—stylized drawings used throughout.
Jr.-Sr. H. S. J. Woedrow Soyrs, for-
merly of N. Y. S. School of Industrial
and Labor Relations, Cornell Univer-
sity, now Field Director, N. Y. S.
Council on Economic Education, Syra-
cuse University is consultant on the
series.
10.34 MANAGEMENT
10.35 LABOR
10.36 GOVERNMENT AND LABOR
10.37 COLLECTIVE BARGAINING
I0.37X labor-Management
Relations Set $13.30
FORSE TK^ ^^ DARKENING
DRAPES AND SHADES
for Classrooms and Auditoriums
Forse Drapes and Shades meet every Inexpensive . . . Cuirinteed Isr
requirement for light control and room 10 years . . . Used threuflnut
darkening. Choice of decorative colors. tlic United States since 1917.
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2347 Sullivan Ave. • St. Louis 7, Mo.
Send free samples and literature.
NAME
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Edicatio.nal Screen and Audiovisual Guide — August, 1960
441
EXCELLENT TEACHING AIDS!
Thought provoking filmstrips, corefully
prepared in collaboration with classroom
teachers, with provision for student partici-
pation.
BOY SCIENTIST SERIES
PICTORIAL CHEMISTRY
ELECTRICITY & PHYSICS
OUTLINES NATURAL SCIENCE
ANIMAL HOW SERIES
SOCIAL STUDIES, ETC.
\l^rile now for illuslritted catalog!
M.Ma\
FILMSLIDE SERVICE
1 fairmount *ve , El Cerrilo 8. Ca:
From Generation to Genera-
tion
(McGraw-Hill Text Films, 330 West
42nd Street, New York 36, New York)
Produced htj Cttllen Associates. 31
minutes, 16mm, sound, color, no date.
$225.
Description
From Generation to Generation
uses the continuous, natural pattern
of natme's rhythmic, seasonal changes
to form tile matrix in which evolves
the two interrelated concepts of the
devolpinent of a new hiunan life from
fertilization to birth and the deep
human love within a familv that is
Sununertime...
when your films
are out of circulation
. . is the best time for you to have
us remove scratches, correct
brittleness, repair sprocket holes,
remake dried-out splices.
Then, thoroughly reconditioned,
your prints will be ready for hard use
again in the fall.
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xve tell you the cost . . . SEND
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EERLESS
FILM PROCESSING CORPORATION
165 WEST 46th STREET, NEW YORK 36. NEW YORK
SEWARD STREET, HOLLYWOOD 38, CALIF.
both the agent and product of the
newly created life. Animation of an i
"impressionist character" is used to i
describe the female reproductive sys-
tem, the development of the embryo
and fetus and the birth of the infant.
Live-action photography establishes
both the seasonal design patterns and
the feeling of deep affection within
the rural family in which the mother
is expecting her second child.
The story of the cyclic patterns of
nature begins with the rolling surf at
sunrise and moves on to panoramas
of fields, woods, streams and ponds.
Then close-ups of flowers and foliage
establish the first season as spring.
The film's total mood is revealed in,
"The earth turns, day follows night,
the seasons change, and an infinite
variety of things unfold." Time-gaps
are bridged by characteristically pic-
turing the changing seasons.
The rural family of mother, father
and young son jDrovides the symbol-
ism for each animated sequence. The
unifying spirit of family love is ap-
parent in family walks through the
spring woods; in the warm affection
of the husband when he learns they
are to have their second child; in the
wife as she holds her husband's hand
on her abdomen to feel the movements
of the new life; in the comforting
calm gestures of the husband to his
wife as she begins labor; and in the
happiness apparent in the family, now
four, as they again stroll through the
spring woods.
Many cinematic techniques are
used to bridge time or shift from one
medium to another. The couple sow-
ing the field precedes the description
of fertilization by animation. Soft,
silk>' thistle seeds are blown into the
wind by the son. As these are foi-
MAGNETIC
TAPE RECORDER
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Erases recorded signals and noise from magnetic toi
without rewinding. Spindle mounting of reel perm
rapid coverage without missed spots. Noise level r
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5", 7", 10 "2". Moy also be used for demagnetlzii
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Model HP- 11 Price $27.51
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442
Educational Screen and Audiovisual Guide — August, 1960
\eci, the landscape changes from
to winter. The first cry of the
whom child signals the shift from
iination, picturing labor, to a baby
ing placed in the outstretched arms
his mother.
Interwoven animation locates and
icribes the functions of tlie female
>n)ductivc organs and the cycles
ich may or may not result in fer-
zation. Tlie actual union of sper-
tozoa and the ovum, the hereditary
es of chromosomes and genes, and
early cell divisions are graphically
)rcsented. Attaching itself to the
rine wall, tlie embryo is surroimded
the aninoic and yolk sacs, and the
|uence of development during the
it 25 days is outlined,
'ood and oxygen are supplied, and
stc materials eliminated through the
centa. Fetal movements are observ-
within this structure. Labor stages
presented in detail with stress
)n the rhythmic sequences of mus-
contractions.
II concluding, the mood is re-en-
:ed with the reflection that, "In
; act of renewal the human race
ds its confirmation."
>praisal
^'rom Cetieration to Generation
iples reverent respect for the human
roductive processes with an out-
ding treatment of visual and ver-
content to produce a film of po-
tial classic dimensions. Not only
'S it present a comprehensive cov-
ge of the female reproductive sys-
1 and of the prenatal development,
additionally these concepts are
sented in such a background of
)il\' love and natural expectancy
t this is one of the few films of
type whose use should be en-
AMERICAN FILM FESTIVAL
wue KibboM
AWARD WINNERS
BETWEEN
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6mni Sd. Color 20 min.
!ental: $7.50 Sale: $175
enc/ For Our lofesf Catalog
*f Oufsfonding Films.
contemporary films
)«pl. ES, 267 W. 25 Si. N.Y.I ORegon 5-7220
Midwest Office
>I4 Davii St., Evaniton. III. DAvis 8-2411
couraged with mixed groups of high
.school age and older.
Evaluators universally stated that
it would be an excellent film to set
the proper atmo.s-phere for the study
of human reproduction in biology and
health classes on the high school and
college level. Establishing this mood
is done at only slight sacrifice of factu-
al concept development and nomen-
clature.
Some members of the preview com-
mittee regretted the amount of time
devoted to labor, the omission of the
male reproductive system and the fail-
ure to show in detail the stages in
early embryonic development.
Others, however, indicated that the
overall picture of embryonic and fetal
development coupled with the inspira-
tional values more than offset possible
criticisms. Likewise they indicated
that the use of this film as an intro-
duction would set an atmosphere in
wliich not onh many other materials
could be used to develop concepts
omitted in the film, but the atmos-
phere created would make presenta-
tion of the concepts easier and more
meaningful.
—Richard Gilketj
We have a date!
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EdI CATION.\L SCREE.X AND AUDIOVI.SUAL GuiDE — AUCU.ST, 1960
35-10 Queens Blvd. Long Island City 1, N.Y.
443
Directory of
AUDIOVISUAL
Equipment & Services
This annual equipment round-up is present-
ed as a special service to our readers. Its
purpose is two-fold: (1) to identify major
sources of equipment, supplies and services;
(2) to provide a quick-reference alphabetic-
al roster of names and latest available ad-
dresses of firms serving this field .
This 1960 Directory is concerned primarihj
with equipment. For materials available to
audiovisual specialists, see the July 1960
issue of Educational Screen and Audiovis-
ual Guide for the annual Blue Book of
Audiovisual Materials.
The equipment listing is on the right hand
column of each page. The numbers in
parentheses following each item refer to the
respective manufacturers and suppliers car-
ried in the first two columns.
(1) A. A. Records, Inc.
630— 5th Ave., New York 22, N. Y.
(2) Ace Banner & Flag Co.
224 Haddon Road, Woodmere, Long
Island, N. Y.
(3) Acme Bulletin & Directory Board
Corp.
37 E. 12th St., New York 3, N. Y.
(4) Adler Electronics, Inc.
1 Lefevre Lane. New Rochelle, N. Y.
(5) Admaster Prints, Inc.
1168 Sixth Ave., New York 36, N. Y.
(6) Advance Furnace Company
2310 E. Douglas Ave., Wichita 7, Kan.
(7) Aeroshade Company
433 Oakland Ave., Waukesha, Wise.
(8) Aetna Life Affl. Cos.
Information and Education Dept.,
151 Farmington Ave., Hartford 15,
Conn.
(9) Agfa, Inc.
516 W. 34th St., New York 1, N. Y.
(10) Airequipt Mfg. Co.
New Rochelle. N. Y.
(11) Alexark & Norsim
156 N. Arden Blvd., Los Angeles 4,
Cal.
(12) Aljac Productions, Inc.
107 N. Longbeach Ave., Freeport,
N. Y.
(13) Allied Impex Corp.
300 Fourth Ave., New York 10, N. Y.
(14) Allied Radio Corporation
100 N. Western Ave., Chicago 80, 111.
(15) Alonge Products, Inc.
163 W. 23rd St., New York 11, N. Y.
(16) Altee Lansing Corp.
9356 Santa Monica Blvd., Beverly
Hills, Calif.
(17) Ambco, Inc.
1222 W. Washington Blvd., Los An-
geles 7, Cal.
(18) American Air Filter, Nelson
School Div.
215 Central. Louisville 8, Ky.
(19) American Electronics, Inc.
9449 W. Jefferson Blvd., Culver City,
Cal.
(20) American Geloso Elect., Inc.
251 Park Ave.. South, New York 10,
N. Y.
(21) American Microphone Mfg. Co.
Div. of GC-Textron Electronics. Inc.
412 S. Wyman St., Rockford, 111.
(22) American Microphones, Elgin
Watch Co.
Electronics Div., 370 S. Fair Oaks
Ave., Pasadena, Calif.
(23) American Molded Products Co.
2727 W. Chicago Ave., Chicago 22.
111.
(24) American Optical Co.
Instrument Div.. Box A, Buffalo 15
N. Y.
(25) American Photocopy Equipment
Co.
2100 W. Dempster St., Evanston, 111.
(26) American Seating Company
901 Broadway, Grand Rapids 2,
Mich.
(27) American Teletronics, Inc.
1754 S. Clementine St., Anaheim,
Calif.
(28) American Television & Radio Co.
300 E. Fourth St., St. Paul, Minn.
(29) American Trunk and Case Co.
811 W. Evergreen Ave., Chicago 22
111.
(30) Ampco Chemical Division
1135 Pearl St., Boulder, Colo.
(31) Ampex Audio, Inc.
1020 Kiefer Road. Sunnyvale. Calif.
(32) Ampex Magnetic Tape Products
Orr Industries Company
A Division of Ampex Corp., P.O.
Box 190, Opelika, Ala.
A CAMERAS
1. motion picture, 16mm, silent (4C
(43) (68) (77) (100) (105) (IT,
(218) (301) (376) (396) (417) (501
(541)
2. motion picture, 16mm, sound (6f
(105) (112) (218) (396) (501)
3. motion picture, 8mm (9) (40) (41
(77) (97) (177) (201) (256) (301
(319) (396) (455) (541)
4. television (41) (85) (100) (lOf
(225) (234) (282) (374) (452) (501
5. still, amateur (9) (13) (40) (41
(77) (79) (97) (100) (177) (22i
(238) (256) (310) (325) (417) (45.'
(512) (541) (590)
6. still, professional (13) (79) (10('
(112) (177) (218) (238) (256) (29*'
(310) (325) (417) (512)
7. special purpose (40) (77) (10('
(105) (112) (197) (238) (256) (30::
(310) (422) (582)
8. picture-in-a-minute (435)
9. stereo (77) (238) (460)
10. motion picture, 35mm (376)
B CAMERA ACCESSORIES
1. film (9) (38) (101) (177) (22r
(302) (387) (435) (512)
2. lenses (40) (43) (77) (99) (lOi
(101) (177) (178) (179) (191) (19
(218) (225) (238) (256) (319) (37'
(376) (417) (501) (512) (590)
3. tripod (13) (40) (41) (43) (6
(100) (105) (106) (178) (218) (23
(256) (319) (374) (376) (449) (45
(478) (501) (590)
4. dolly (41) (68) (105) (106) (37
(449) (501)
5. lights (13) (40) (68) (100) (10
(106) (254) (259) (306) (381) (45
(501) (541)
6. flash equipment (9) (13) (40) (4
(100) (101) (177) (229) (238) (25
(259) (302) (319) (435) (455) (51
(590)
444
Educational Screen and Audiovisual Guide — August, \9t'
33) Ampex Professional Products Co.
934 Charter St.. Redwood City, Calif.
34) Amplifier Corporation of Amer-
ica
398 Broadway, New York 13, N. Y.
35) Ampto, Inc.
Hix Ave., Newton, N. J.
36) Anchor Dough
Box 2056, Riverside, Calif.
37) Animation Equipment Corp.
38 Hudson St., New Rochelle. N. Y.
38) ANSCO, Div. Gen. Aniline &
Film Corp.
40 Charles St., Binghampton, N. Y.
39) Antrex Corp.
2001 W. Willow St., Chicago 47, 111.
40) Arel, Inc.
4916 Shaw, St. Louis 10, Mo.
41) Argus Cameras, Inc.
405 Fourth St., Ann Arbor, Mich.
42) Arlington Aluminum Co.
19015 W. Davison, Detroit 23, Mich.
43) Arriflex Corporation of America
257 Park Ave., South, New York 10,
N. Y.
44) Artist Aid
3417 W. First St., Los Angeles 4.
Calif.
45) Art Materials, Inc.
10-40 49th Ave., Long Island City,
N. Y.
46) Artype, Inc.
127 S. Northwest Highway, Barring-
ton, 111.
47) Associated Educators
State College, P.O. Box 470, West
Chester, Pa.
48) Association Films, Inc.
347 Madison Ave., New York 17,
N. Y.
49) Astatic Corp.
Jackson & Harbor Sts., Conneaut.
Ohio.
50) Athletic Institute
Film Dept.. 209 S. State St., Chicago,
111.
51) Atlas Sound Corp.
1449 39th St.. Brooklyn 18, N. Y.
52) Auburn Plastics, Inc., Norton
Labs Div.
Lockport, N. Y.
53) Audio Devices, Inc.
444 Madison Ave., New York 22.
N. Y.
54) Audio Equipment, Inc.
75 Harbor Road, Port Washington,
N. Y.
55) The Audio-Master Co.
17 E. 45th St. New York 17, N. Y.
56) Audio Teaching Center, Inc.
Audio Lane, New Haven, Conn.
57) Audiotex Manufacturing Co.
3225 Exposition Place, Los Angeles
18, Calif.
58) Audiotronics Corp.
11057 Weddington St., P.O. Box 505.
No. Hollywood, Calif.
59) Audio-Visual Publications
Box 185, Wellesley, Mass.
60) Audio Visual Research
523 S. Plymouth Court, Chicago 5,
111.
61) Not Used
(62) Audivision Language Teaching
Service
200 Church St., New York 7, N. Y.
(63) Aurora Industries, Inc.
P.O. Box 6905. Chicago 80, 111.
(64) Austin- Lee, Inc.,
1624 Eye St., NW, Washington 6,
D.C.
(65) AV-ED
7934 Santa Monica Blvd., Hollywood
46, Cal.
(66) A/V Equipment and Supplies
11552 Anabel Ave., Garden Grove,
Calif.
(66a) Avis Films, Inc.
Box 643, Burbank, Calif.
(67) Mr. Harry E. Babbitt
238 Miami, Park Forest, 111.
(68) Bach Aurison, Inc.
6930 Romaine St.. Hollywood 38,
Calif.
(69) Bache, Semon & Co.
Greenwich & Morton Sts., New
York 14. N. Y.
(70) Baia Corp.
9353 Lee Rd., Jackson, Mich.
(71) Barnett & Jaffe
6100 N. 21st St., Philadelphia 6, Pa.
(72) Bar-Ray Products Inc.
209 25th St., Brooklyn 22, N. Y.
(73) A. H. Baumhauer Co.
2810 S. 12th St., St. Louis, Mo.
(74) Bausch & Lomb, Inc.
68860 Bausch St., Rochester 2, N. Y.
(75) Beckley-Cardy Co.
1900 N. Narragansett Ave., Chicago
39, 111.
(76) Bee Paper Co., Inc.
P.O.B. 1016. Passaic. N. J.
(77) Bell & Howell Company
7117 McCormick Blvd., Chicago 45,
111.
(78) Bell Sound Systems, Inc.
555 Marion Rd., Columbus 7, Ohio
(79) Charles Beseler Company
219 S. 18th St., East Orange, N. J.
(80) Better Reading Program, Inc.
230 E. Ohio St., Chicago 11. 111.
(81) Bienfang Paper Co., Inc.
Amboy & Linsley, Metuchen, N. J.
(82) Bioscope Manufacturing Co.
220 W. Archer St., Tulsa, Okla.
(83) Black Light Corp. of America
5403 Santa Monica Blvd., Los An-
geles 29, Calif.
(84) Black Light Products
53 W. Jackson Blvd., Chicago 4, 111.
(85) Blonder-Tongue Laboratories
9 Ailing St., Newark 2, N. J.
(86) Bogen-Presto Co.. Div. Siegler
Corp.
Box 500, Paramus, N. J.
(87) Bourges Color Corp.
80 Fifth Ave., New York U, N. Y.
(88) R. T. Bozak Sales Co.
Darien, Conn.
(89) Bradford Products Co.
710 17th St., North Chicago, 111.
(90) Robert J. Brady Co.
3255 M St., N.W., Washington, D.C.
(91) Brand Products, Inc.
39 W. 55th St., New York 19, N. Y.
7. exposure meter (9) (13) (40) (41)
(100) (229) (256) (302) (319) (455)
(501) (512) (590)
8. filters, shades (9) (40) (100) (177)
(178) (179) (302) (319) (501) (512)
9. self-timer (13) (100) (177) (319)
(590)
10. copying stand (41) (100) (256)
(302) (435) (478) (541)
11. title stand (100) (223) (256) (262)
(501) (541) (590)
12. paper, transparencies (9) (435)
13. processing equipment (100) (157)
(302) (435) (501)
14. animation stand (37) (104) (218)
(501)
15. enlarger (9) (79) (100) (177) (256)
(334) (541) (590)
16. dark room equipment (9) (10)
(40) (79) (97) (100) (177) (221)
(269) (408) (590)
17. mounting materials (9) (90) (100)
(177) (302) (490)
18. coloring materials (266) (418)
(494) (594)
19. motors (43) (105) (501) (512)
20. magazines (43) (77) (105) (501)
(512)
21. booms, cranes (production) (51)
(218) (501)
22. electronic printer (334)
C LABORATORY SERVICES
1. complete film or filmstrip produc-
tion (66a) (104) (108) (112) (181)
(207) (212) (265) (283) (321) (335)
(424) (461) (492) (503) (539) (561)
(580) (587) (597)
2. synchronizing recording (66a)
(104) (108) (112) (128) (207) (212)
(232) (358) (364) (387) (457) (461)
(503) (539)
3. titles (66a) (104) (108) (112) (128)
(138) (207) (212) (232) (264) (321)
(387) (421) (424) (461) (503) (539)
4. editing (66a) (104) (108) (112)
(128) (207) (212) (232) (264) (273)
(358) (387) (424) (448) (457) (461)
(503) (539) (579) (601)
5. processing, printing (66a) (104)
(108) (128) (138) (169) (177) (207)
(212) (232) (264) (265) (314) (320)
(321) (387) (439) (460) (522)
6. cleaning, protecting (66a) (104)
1108) (112) (138) (166) (232) (264)
(273) (320) (321) (387) (421) (458)
(461) (503) (573)
7. rehabilitation (66a) (104) (138)
(232) (264) (320) (321) (387) (421)
(458) (.573)
8. magnetic striping (77) (104) (138)
(177) (232) (320) (387) (539)
9. preserving new prints (104) (108)
(138) (232) (320) (387) (421) (458)
(461) (557) (573)
10. mounting (104) (108) (112) (128)
(138) (169) (232) (273) (320) (321)
(387) (421) (460) (503) (539)
11. booking and shipping (48) (108)
(273) (387) (421) (461) (539) (573)
12. stock footage (108) (539)
13. duplicating slides, strips, stereo
(108) (112) (128) (177) (232) (265)
(321) (344) (364) (460) (461) (503)
(520) (522) (539) (587)
record manufacture (108) (112)
(212) (288) (539) (569)
(112)
14.
15
16. tape to film or record (138)
optical effects, animation
(138)
EDUCATIONAL SCREEN AND AUDIOVISUAL GuiDE— ^AUCUST, 1960
445
(92) Bray Studios, Inc.
719 Seventh Ave., New York 19,
N. Y.
(93) Col. Arthur T. Brlce
656 Austin Ave., Sonoma, Calif.
(94) British Industries Corp.
80 Shore Road, Port Washington,
N. Y.
(95) Broadcast Equipment Specialties
Corp.
P.O. Box 149, Beacon, N. Y.
(96) Arthur Brown & Brothers, Inc.
2 W. 46th St., New York 36, N. Y.
(97) Brumberger Sales Corp.
24 — 34th St., Brooklyn 32, N. Y.
(98) Charles Bruning Co., Inc.
1800 W. Central, Mount Prospect, 111.
(99) Buhl Optical Co.
1009 Beech Ave., Pittsburgh 33, Pa.
(100) Burke & James, Inc.
321 S. Wabash Ave., Chicago 4, 111.
(101) Burleigh Brooks, Inc.
10 W. 46th St., New York 36. N. Y.
(102) Burleigh-Cashman Co.
Franklin. New Hampshiie
(103) Busch Film & Equip. Co.
214 S. Hamilton, Saginaw, Mich.
(104) Byron Motion Pictures
1226 Wisconsin Ave., N. W., Wash-
ington 7, D. C.
(105) Camera Equipment Co.
315 W. 43rd St., New York 36, N. Y.
(106) The Camera Mart
1845 Broadway, New York 23, N. Y.
(107) Camera Optics Mfg. Corp.
C.O.C. Industrial, 37-19 23rd Ave.,
Long Island City, N. Y.
(108) Capital Film Service
224 Abbott Rd., East Lansing, Mich.
(109) Capps & Co.
20 Addison Place, Valley Stream,
N. Y.
(110) Carousel Films, Inc.
1501 Broadway, New York 36, N. Y.
(111) Carr Plastics Corp.
3407 Prospect. Cleveland 15. Ohio
(112) Cathedral Films
2321 W. Alameda, Burbank, Calif.
(112a) C-B Educational Films
690 Market St.. San Francisco. Calif.
(113) Celanese Corp. of America
744 Broad St., Newark 2, N. J.
(114) Cellomatic Corp.
756 Seventh Ave., New York 19,
N. Y.
(115) Cello-Tak Lettering Corp.
431 W. 28th St., New York 1, N. Y.
(116) Central Scientific Co.
1700 W. Irving Park Road, Chicago
13, 111.
(117) Chapel Films
Div. of McMurray Audio Electron-
ics, Inc., Box 179, Culver City,
Calif.
(118) Chartmasters, Inc.
1020 N. Rush St., Chicago 11, III.
(119) Chart-Pak, Inc.
1 River Road, Leeds, Mass.
(120) Chester Research & Develop-
ment Corp.
Chester, Conn.
(121) Children's Music Center
5373 W. Pico Blvd.. Los Angeles 19,
Calif.
(122) Christian Mission Films
P.O. Box 27833, Hollywood 27, Calif.
(123) Cinema Engineering
1100 Chestnut St.. Burbank, Calif.
(124) Clay-Adams, Inc.
141 E. 35th St., New York 10, N. Y.
(125) Clingtite Letters
1533 Hyde Park Blvd., Chicago 15,
111.
(126) Closed Circuit TV Co.
5397 Poplar. Los Angeles, Calif.
(127) Jack C. Coffey Co., Inc.
710 Seventeenth St., North Chicago,
111.
(128) George W. Colburn Laboratory,
Inc.
164 North Wacker Drive, Chicago 6,
111.
(1291 Collins Radio Co.
Cedar Rapids, Iowa
(130) Colonial Plastics Co.
108 S. Foushee St., Richmond 20,
Va.
(131) Colrod Mfg. Co.
4503 Dodds Ave., Chattanooga. Tenn.
(132) Columbia Sign Equipment Co.
Columbia, Pa.
(133) Commercial Picture Equipment,
Inc.
5137 N. Broadway, Chicago 40, 111.
D PROJECTORS— Motion
Picture
1. sound, 16mm, optical (68) (77)
(105) (157) (177) (182a) (347) (387)
(396) (452) (457) (501) (542) (578)
(579)
2. sound, 16mm (magnetic, stop-mo-
tion, speed, football, etc. analysis)
(68) (77) (105) (157) (177) (238)
(387) (396) (452) (501) (542) (578)
3. television (105) (126) (234) (374)
(452) (501) (542)
4. sound, 35mm (105) (234) (452)
(501) (601)
5. silent, 16mm (40) (77) (100) (105)
(157) (177) (301) (396) (417) (452)
(501) (578) (579)
6. silent, 8mm (13) (40) (41) (77)
(97) (177) (301) (319) (396) (417)
(455) (579)
7. carbon arc, 16mm (105) (157)
(177) (4521 (501) (528) (578) (579)
8. special purpose (24) (77) (103)
(105) (178) (318) (373) (424) (457)
(501) (543)
9. self - contained cabinet projectoi
(103) (105) (202) (224) (481) (501!
(514) (526) (557)
10. 8mm, sound (9) (177) (201) (417
tiwi
E PROJECTORS— Automati
repetitf
1. motion picture, sound (103) (105
(202) (501) (514) (542) (548) (557"
(579)
2. motion picture, silent (105) (253
(514) (542) (548) (557) (579) (606
3. filmstrip. silent (105) (121) (253
(514) (564) (578) (579) (582)
4. filmstrip, sound (79) (105) (121'
(315) (514) (564) (578) (579) (582
5. slides, silent (10) (38) (40) (74
(77) (105) (177) (228) (229) (301
(315) (444) (460) (506) (514) (.528
(547) (564) (578) (579) (582)
6. slides, sound (34) (105) (177
(315) (429) (444) (506) (514) (564
(578) (579) (582)
446
Educational Screen and Audiovisual Guide — August, 196
(134) Comma
4715 S. Normandie Ave., Los Angeles
37, Calif.
(135) The Compco Corp.
1800 N. Spaulding Ave., Chicago 47,
111.
(136) Concord Electronics Corp.
1549 N. Vine St., Hollywood 28.
Calif.
(137) Conley Electronics Corp.
8225 Christiania Ave., Skokie. 111.
(138) Consolidated Film Industries
959 Seward St.. Hollywood 38, Calif.
(139) Contemporary Films, Inc.
267 W. 25th St., New York 1, N. Y.
(140) Co-operative League of the
U.S.A.
343 S. Dearborn St., Chicago 4, 111.
(141) Copease Corp.
425 Park Ave., New York 22, N. Y.
(142) Copycat Corp.
215 Park Ave., South, New York 3,
N. Y.
(143) Copy-Craft. Inc.
105 Chambers St., New York 7, N. Y.
(144) Corcon, Inc.
1168 Sixth Ave., New York, N. Y.
(145) Cormac Photocopy Corp.
80 Fifth Ave., New York 11, N. Y.
(146) Coronet Films, Inc.
65 E. South Water St., Chicago 1,
111.
(147) Cousino Electronics Corp.
2325 Madison Ave., Toledo 2, Ohio
(148) Craftint Manufacturing Co.,
1615 Collamer Ave., Cleveland 10,
Ohio
(149) Crow Electric-Craft Corp., Dlv.
of Universal Scientific Corp.
Box 336M, Vincennes, Ind.
(150) Cultural History Research, Inc.
Harrison 1. N. Y.
(151) Cushman & Dennison Mfg. Co.,
Inc.
730 Garden St., Carlstadt, N. J.
(152) Dage Television Division
Thompson, Ramo, Wooldridge, West
10th St., Michigan City, Ind.
(153) Da-Lite Screen Co.
Audio Visual Div.. Warsaw, Ind.
(154) H. G. Daniels Co.
621 S. Grand Ave., Los Angeles 17,
Calif.
(155) Datrel Co., Inc.
156 N. Franklin St., Hempstead,
N. Y.
(156) Dayton Rogers Manufacturing
Co.
2824 13th Ave. S., Minneapolis, Minn.
(157) Andre De Brie of America, Inc.
14-29 112th St.. College Point, N. Y.
(158) Decatur Plastics
407 Holly St.. Decatur, Ala.
(159) Delcote, Inc.
P.O. Box 1335, Wilmington 88, Del.
(160) Demco Library Supplies
P.O. Box 1488. Madison, Wise.
(161) Denoyer-Geppert Co.
5235 Ravenswood Ave., Chicago 40,
111.
(162) Diamond Power Specialty Co.
Electronics Div., Lancaster, Ohio
163) A. B. Dick Co.
5700 W. Touhy Ave., Chicago 31, 111.
164) Disciples of Christ United Chris-
tion Missionary Soc.
222 S. Downey, Indianapolis 7, Ind.
165) Robert Disraeli Films
P.O. Box 343, Cooper Sta., New
York 3, N. Y.
166) The Distributor's Group, Inc.
(FilMagic)
204 14th St., N.W., Atlanta 13, Ga.
167) The Dramatic Publishing House
179 N. Michigan Ave., Chicago 1,
111.
168) Luther O. Draper Shade Co.
Spiceland, Ind.
169) Du-Art Film Laboratories, Inc.
245 W. 55th St., New York, N. Y.
170) DuKane Corporation
Audio-Visual Div.. St. Charles, 111.
171) Duotone Company, Inc.
Locust St., Keyport, N. J.
172) E. I. duPont de Nemours & Co.,
Inc.
Fabrics Div., Wilmington 98, Del.
173) Durable Fibre Sample Case Co.
42 E. 20th St., New York 3, N. Y.
174) Duracote Corp.
350 N. Diamond St., Ravenna, Ohio
175) Dyna-Slide Co.
600 S. Michigan Ave., Chicago 5, 111.
176) Eastern Products Corp.
1601 Wicomico St., Baltimore 30, Md.
177) Eastman Kodak Co.
343 State St., Rochester 4, N. Y.
178) Edmund Scientific Co.
101 E. Gloucester Pike, Barrington,
N. J.
179) EdnalUe Optical Co.
200 N. Water St., Peekskill, N. Y.
180) Educational Developmental Lab-
oratories, Inc.
75 Prospect St., Huntington, N. Y.
181) Educational Film Enterprises,
Inc.
500 N. Wilcox Ave., Los Angeles 4,
Calif.
182) Educational Films
690 Market St., San Francisco, Calif.
182-a) Educational Services
1730 Eye St., NW, Washington 6,
D. C.
183) Educational Television Aids
111 Hampton Rd., West, Williams-
port, Md.
184) Educo, Inc.
Box 86, Ojai, Calif.
185) Edwal Scientific Products Corp.
470 W 111th St., Chicago 28, 111.
186) Electro-Chemical Products Corp.
427 Bloomfield Ave., Montclair, N. J.
187) Electromatic Industries
3000 Taft St.. Hollywood. Florida.
188) Electronic Applications, Inc.
Stamford. Conn.
189) Electronic Teaching Labs
1818 M. St., N.W. Washington 6,
D. C.
190) Electro- Voice, Inc.
425 Carroll St., Buchanan, Mich.
191) Elgeet Optical Co.
Rochester, N. Y.
F SPECIAL DEVICES
1. tachistoscopic (60) (79) (105) (180)
(238) (302) (318) (580) (582)
2. reading training devices (24) (60)
(80) (112a) (180) (182) (292) (302)
(370) (424) (446)
3. audiometers (17) (455) (569)
4. sight test equipment (24) (74)
(220) (302) (416)
5. lie detectors
6. voice devices (17) (39) (180) (370)
(569)
7. timers, testers (162) (297) (393)
(416) (487) (606)
G PROJECTORS— Still
1. filmstrip, silent (13) (40) (55) (77)
(105) (107) (121) (170) (177) (182a)
(192) (238) (302) (325) (469) (489)
(513) (514) (541) (578) (579) (582)
(587)
2. filmstrip, sound (40) (55) (79)
(105) (107) (121) (170) (182a) (315)
(355) (356) (469) (578) (579) (582)
3. slides, silent (9) (10) (24) (35)
(40) (41) (55) (74) (77) (791 (97)
(105) (107) (170) (1771 (178) (182a)
(192) (229) (238) (254) (302) (315)
(319) (325) (392) (435) (449) (455)
(460) (469) (506) (513) (514) (528)
(541) (578) (579) (582) (590) (606)
(609)
4. slides, sound (9) (34) (40) (55)
(105) (182a) (315) (356) (429) (469)
(496) (506) (514) (578) (.579) (582)
5. slides, 3y4 x 4. 4 x 5 (24) (74) (79)
(105) (228) (254) (302) (306) (541)
(547)
6. overhead transparencies (24) (79)
(90) (99) (105) (114) (302) (317)
(325) (443) (544)
7. opaque (24) (40) (74) (79) (105)
(178) (317) (443) (509) (541)
8. micro (74) (82) (105) (258) (299)
(302) (325) (459)
9. stereo (135) (460) (483) (506)
10. microfilm, readers, copiers (77)
(105) (203)
11. filmdisc (117) (483)
12. previewers (12)
13. battery powered (375)
H PROJECTION
ACCESSORIES
1. lamps (13) (24) (40) (41) (82)
(105) (178) (192) (230) (302) (386)
(444) (450) (452) (.501) (528) (535)
(578) (579) (580) (582) (590) (600)
2. carbons (105) (306) (381) (394)
(452) (501) (578) (579)
3. lenses (41) (69) (74) (77) (99)
(105) (177) (191) (229) (443) (452)
(460) (493) (497) (501) (509) (544)
(578) (579) (581) (582)
4. pointers (105) (124) (179) (405)
(472) (505) (509) (580)
5. oil (77) (105) (393) (501) (578)
6. voltage regulators, invertors (28)
(105) (187) (296) (393) (499) (501)
(532) (578) (579)
7. polarized glasses for 3-D (105)
(434)
8. slide changers, trays (77) (228)
(229) (445)
9. slide editors (353) (491)
10. belts (286)
Educational Screen and Audiovisual Guide — August, 1960
447
(192) Herbert M. Elkins Co.
10031 Commerce. Tujunga, Calif.
(193) George D. Ellis & Sons
American and Luzerne, Philadelphia
40, Pa.
(194) Emde Products, Inc.
2040 Stoner Ave., Los Angeles 25,
Calif.
(195) Encyclopaedia Britannlca Films,
Inc.
1150 Wilmette Ave., Wilmette. 111.
(196) Enrichment Teaching Materials
20 E. Eighth St.. New Yorl< 1. N. Y.
(197) Ercona Camera Corp.
551 5th Ave., New York, N. Y.
(198) Esterbrook Pen Co,
Delaware Ave. & Cooper, Camden
1, N. J.
(199) Excelsior Fibre Case Co,, Inc.
134 W. 14th St., New Yorlc 11, N. Y.
(200) Executone, Inc., Special Educa-
tion Div,
415 Lexington Ave., New York 17,
N. Y.
(201) Fairchild Camera and Instru-
ment Co., Industrial Products Divi-
sion
5 Aerial Way, Syosset, L. I., N. Y.
(202) Fairway Products, Inc,
2331 Morris Ave., Union, N. J.
(203) Federal Mfg. & Engineering
Corp.
1055 Stewart Ave., Garden City,
N. Y.
(204) Ferro Dynamics Corp.
Rt. 17 & Gregg, Lodi, N. J,
(205) Fibrebilt Case Co,
40 W. 17th St., New York 11, N. Y.
(206) Fidelitone, Inc.
6515 N. Ravenswood Ave., Chicago,
111.
(207) Filmack Studios
1327 S. Wabash Ave., Chicago 5, 111.
(208) Film Classics Exch.
1977 S. Vermont Ave., Los Angeles
7, Calif.
(209) Filmkare Products Co.
446 W. 43rd St., New York 36, N. Y.
(210) Film Research Co.
Box 1015, Minneapolis, Minn.
(211) Filmscope, Inc.
Box 397, Sierra Madre, Calif.
(212) Filmstrip & Slide Lab.
292 Merton St., Toronto 7, Ont., Can.
(213) Fisher Manufacturing Co,
1185 Mt. Read Blvd., Rochester 6,
N. Y.
(214) Fisher Radio Corp.
21-21 44th Dr., Long Island City 1,
N. Y.
(215) Flash Mfg, Co,
169 Mrray St., Newark 5, N. J.
(216) Fleetwood Furniture Co.
Zeeland, Mich.
(217) Florez, Inc.
815 Bates St., Detroit 26, Mich.
(218) Fiorman & Babb, Inc.
68 W. 45th St.. New York 36, N. Y.
(219) Focus Films, Inc.
1385 Westwood Blvd., West Los An-
geles 24.1 Calif.
(220) Foringer & Co., Inc,
312 Maple Dr., Rockville, Md. .
(221) Forse Mfg. Co.
2347 Sullivan Ave., St. Louis, Mo.
(222) Fo/Tomics Corp,
1035 Lake St., Chicago 7, 111.
(223) Fototype, Inc,
1414 Roscoe St., Chicago 13, 111.
(224) Friddell Mfg, Co.
P.O. Box 721, Galveston, Texas
(225) Gates Radio Company
Quincy, III.
(226) Geiss-America
6424 N. Western Ave., Chicago 25.
111.
(227) H, E. Geist Co.
8624 Lorain Ave., Cleveland 2, Ohio
(228) Genarco, Inc,
9704 Sutphin Blvd.. Jamaica 35. N. Y.
(229) General Aniline & Film Corp,
Ansco Div., 40 Charles St., Bing-
hampton, N. Y.
(230) General Electric Co., Photo
Lamp Dept.
Nela Park, Cleveland 12. Ohio
(231) General Electric Laboratories
195 Massachusetts Ave., Cambridge,
Mass.
(232) General Film Laboratories
1546 N. Argyle, Hollywood 28, Calif.
(233) General Photo Products Co.,
Inc.
P.O. Box 23, Chatam, N. J.
(234) General Precision Laboratory,
Inc.
63 Bedford Rd., Pleasantville, N. Y.
(235) Giantview Television Network
901 Livernois St., Ferndale, Mich.
(236) Goldberg Bros.
3535 Larimer St., Denver, Colo.
(237) Golden Records
630 5th Ave., New York 22, N. Y.
(238) Graf lex, Inc.
3750 Monroe Ave., Rochester 3, N. Y.
(239) Graphic Calculator Co.
833 Plymouth Ct.. Chicago 5, 111.
(240) Gray High Fidelity
16 Arbor St., Hartford 1, Conn.
(241) L. Charlton Greene Co.
314 Washington St., Newton 58,
Mass.
(242) Griffin Mfg. Co.
1656 Ridge Road East. Webster, N. Y.
(243) Griswold Machine Works
412 Main St., Port Jefferson, N. Y.
(244) Gruber Products Co.
2223 Albion St., Toledo 6, Ohio
(245) Halber Corp.
4151 Montrose Ave.. Chicago 41, 111.
(246) Hamilton Electronic Corp.
2726 W. Pratt Ave., Chicago 45. 111.
(247) Hamilton Manufacturing Co.
Two Rivers, Wise.
(248) R, D. Hanish Co.
93 E. Longview Ave., Columbus 2,
Ohio
(249) Harte & Co., Inc.
16 E. 34th St., New York. N. Y.
(250) Hartley Products Co.
521 E. 162nd St., New York, N. Y.
(251) Harvest Films
90 Riverside Drive. New York 24.
N. Y.
I PROJECTION STANDS, etc.
1. folding (105) (127) (131) (133)
(244) (280) (300) (441) (478) (501)
(506) (544) (578) (579) (590)
2. wheeled (6) (74) (79) (105) (121)
(127) (131) (147) (182a) (192i (216)
(244) (280) (300) (302) (371) (400)
(478) (498) (501) (509) (547) (578)
(579) (580) (591) (605)
3. including storage cabinet (24)
(105) (121) (131) (216) (280) (400)
(498) (501) (504) (556) (594)
4. equipment transport carts (6) (82)
(105) (121) (127) (131) (147) (244)
(280) (300) (498) (591) (605)
J FILM, SLIDE, TAPE CARE
1. reels (40) (77) (97) (104) (105)
(112) (135) (177) (236) (263) (264)
(280) (345) (386) (387) (400) (421)
(464) (501) (511) (573) (578) (579)
(580)
2. cans (40) (77) (97) (104) (105)
(112) (135) (177) (193) (236) (263)
(264) (280) (319) (345) (349) (386)
(387) (400) (421) (437) (464) (474)
(501) (573) (578) (579) (580)
3. shipping cases (29) (40) (104)
(105) (112) (173) (199) (205) (236)
(280) (349) (386) (387) (400) (421)
(464) (484) (501) (573) (578) (579)
(580)
4. inspection machines (105) (280)
(349) (386) (400) (420) (501)
5. inspection tables (105) (280) (386)
(400) (501)
6 cleaning machines (105) (106)
(186) (280) (298) (386) (400) (501)
7. cleaning, preserving materials (30)
(105) (107) (166) (172) (177) (185)
(186) (209) (248) (263) (280) (298i
(3621 (386) (387) (400) (404) (408)
(420) (421) (427) (474) (476) (501)
8. ink, crayon (105) (386) (501) (551)
9. storage cabinets (40) (97) (105)
(121) (192) (280) (319) (372) (386)
(398) (400) (420) (501) (587) (591)
10. booking forms, files, record sys-
tems (280)
11. film editor (40) (70) (105) (135)
(177) (191) (218) (269) (294) (345)
(386) (387) (389) (400) (501) (578)
(579) (580) (601)
12. splicers (40) (41) (70) (77) (105)
(135) (177) (218) (243) (269) (2941
(304) (345) (386) (387) (400) (442)
(501) (579)
13. film cement, splicing tape (38)
(40) (70) (77) (105) (135) (177"
(213) (218) (229) (294) (345) (362)
(386) (387) (400) (476) (501) (579)
14. labels (155) (316) (367) (386) (400;
(421) (437)
15. cleaning cloth (121) (166) (192;
(362) (386) (400) (404) (421)
16. racks (386) (400) (498) (501)
17. gloves (105) (177) (209) (386"
(400) (501) (573)
18. rewinds, flanges (70) (263) (294;
(345)
448
Educational Screen and Audiovisual Guide — ^August, 196((
(252) Harvey Enterprises
5390 Grove St., West Linn, Ore.
(253) The Harwald Co., Inc.
1245 Chicago Ave., Evanston, 111.
(254) Heiland Div.; Minneapolis-
Honeywell
5200 E. Evans Ave., Denver 22, Colo.
(255) Heirloom Records
Brookhaven, N. Y,
(256) Karl Heitz, Inc.
480 Lexington Ave., New York 17,
N. Y.
(257) H. T. Herbert Co.
10-63 Jackson Ave., Long Island City
1, N. Y.
(258) Herrick Micro-Projector
2457 Holmes St., Kansas City, Mo.
(259) Hershey Mfg. Co.
4301 W. Lake St., Chicago 24, 111.
(260) Higgins Ink Co.
271 Ninth St., Brooklyn 15, N. Y.
(261) Hoffman Electronics Corp.
3761 S. Hill St., Los Angeles 54,
Calif.
(262) Hollywood Cine Products
P.O. Box 366, Elsinore, Calif.
(263) Hollywood Film Company
956 Seward St., Hollywood 38, Calif.
(264) Hollywood Film Enterprises,
Inc.
6060 Sunset Blvd., Hollywood 28,
Calif.
(265) Frank Holmes Laboratories, Inc.
1947 First St., San Fernando, Calif.
(266) Horders Stationery Stores, Inc.
231 S. Jefferson St., Chicago 6, 111.
(267) Hosho of America, Inc.
1549 N. Vine St., Hollywood 28, Calif.
(268) Not Used
(269) Hudson Photographic Ind., Inc.
Irvington-on-Hudson, N. Y.
(270) C. Howard Hunt Pen Co.
7th & State St., Camden, N. J.
(271) Hunter Douglas Division,
Bridgeport Brass Co.
405 Lexington Ave., New York 17,
N. Y.
(272) ICR Corp. Vision, Inc.
635 Madison Ave., New York 22,
N. Y.
(273) Ideal Pictures Corp.
58 E. South Water St., Chicago 1,111.
(274) Ideas, Inc.
214 Ivinson Ave., Laramie, Wyo.
(275) Impco, Inc.
1050 Boulevard, New Milford, N. J.
(276) Indiana University
Audio Visual Center, Bloomington,
Ind.
(277) Instructional Productions Co.
2527 Honolulu Ave., Montrose. Calif.
(278) Instructomatic, Inc.
8300 Fenkell Ave., Detroit 38, Mich.
(279) International Communications
Foundation
9033 Wilshire Blvd.. Beverly Hills,
Calif.
(280) International Film Bureau, Inc.
57 E. Jackson Blvd., Chicago 4, 111.
(281) International Radio & Electrs.
Corp.
P.O. Box 261, Elkhart, Ind.
(282) International Tel. & Tel. Corp.
Industrial Prod. Div., 15191 Bledsoe
St., San Fernando, Calif.
(283) Iverson-Ford Associates
175 Fifth Ave., New York 10, N. Y.
(284) Jacronda Mfg. Co.
5449 Hunter St., Philadelphia 31, Pa.
(285) The Jam Handy Organization
2821 E. Grand Blvd., Detroit 11,
Mich.
(286) Jatco Industries, Inc.
3517 W. Touhy Ave., Chicago 45, 111.
(287) Jentzen-Miller Co..
585 Stephenson Highway, Troy,
Mich.
(288) Jeri Productions
3212 Glendale Blvd., Los Angeles 39,
Calif.
(289) J-M Developments Co.,
116 W. 29th St., New York, N.Y.
(290) Joanna Western Mills
22nd & Jefferson, Chicago 16, 111.
(291) Johns-Manville Corp.
22 E. 40th St., New York 16, N. Y.
(292) A. B. Jordan
5811 Riverview Blvd., St. Louis 15,
Mo.
(293) Judy Company
310 N. 2nd St., Minneapolis 1, Minn.
(294) The Kalart Company
Plainville, Conn.
(295) Kane Manufacturing Co.
Box 641, Kane, Pa.
(296) Kato Engineering Co.
1415 First Ave., Mankato, Minn.
(297) Kayden Records
12240 Ventura Blvd.. Studio City,
Calif.
(298) K.C.D. Products, Inc.
1701 Pearl St., Boulder, Colo.
(299) Ken-A-Vision Manufacturing Co.
6250 Raytown Rd., Raytown, Mo.
(300) Ken-Rol-It Products
810 Madison Ave., Toledo 2, Ohio
(301) Keystone Camera Co.
151 Hallet St., Boston 24, Mass.
(302) Keystone View Co.
Meadville, Pa.
K STILL AND POSTER
ACCESSORIES
1. filmstrip containers (97) (121)
(182) (192) (209) (280) (386) (398)
(400) (432) (471)
2. previewers (slide, strips, stereo)
(40) (41) (97) (112) (170) (177)
(182) (192) (280) (513) (520) (582)
(587)
3. slide editor, assembler (227) (463)
(590)
4. slide making materials (5) (40)
(69) (89) (90) (97) (101) (177)
(194) (302) (414) (454) (460) (493)
(590)
5. transparency materials (76) (79)
(81) (87) (90) (96) (111) (154)
(222) (257) (330) (414) (418) (436)
(463) (476) (490) (517) (544) (554)
(594)
6. opaque mounting materials (490)
(544)
7. "lifting" materials (490 ) (544)
(545)
8. colors, shading (87) (96) (119)
(414) (544)
9. lettering (3) (223) (297) (414)
(430) (462) (522) (524) (541) (544)
10. storage cabinets (stills) (40) (71)
(89) (97) (127) (209) (391) (398)
(400) (498) (573) (587) (591)
L SCREENS
1. portable roller (40) (63) (97)
(100) (105) (153) (168) (177) (182a)
(308) (410) (451) (544) (579)
2. permanently mounted, large (40)
(97) (105) (153) (168) (182a) (434)
(451) (501) (544) (579)
3. electric roller (40) (105) (153)
(434) (451) (501)
4. solid sheet (105) (153) (332) (434)
(451) (466) (501) (544)
5. rear projection (102) (105) (133)
(153) (409) (429) (434) (501) (523)
(526) (542) (544) (547) (605)
6. beaded (40) (63) (97) (105) (153)
(177) (451) (455) (501) (513) (579)
7. matte (53) (97) (105) (133) (153)
(168) (302) (451) (501) (544) (579)
8. lenticular (40) (63) (97) (105)
(153) (192) (332) (434) (451) (501)
(513) (579)
Educational Screen and Audiovisual Guide — August, 1960
449
(303) Kimberly International, Ltd.
1650 Broadway, Suite 207, New
York, 19, N. Y.
(304) Kinevox
1646 18th St., Santa Monica, Calif.
(305) Kin-Tel
5725 Kearney Villa Rd.. San Diego
12, Calif.
(306) Kllegl Bros.
321 W. 50th St., New York 19, N. Y.
(307) Knickerbocker Case Co.
501 W. Huron St., Chicago 10. 111.
(308) Knox Mfg. Co.
9715 Soreng Ave.. Schiller Park, 111.
(309) Koh-I-Noor Pencil Co.. Inc.
North Street, Bloomsbury, N, J.
(310) Konica Camera Co.
76 W. Chelten Ave., Philadelphia 44,
Pa.
(311) Koss, Inc.
2227 N. 31st St., Milwaukee 8, Wise.
(312) Krengel Manufacturing Co.
227 Fulton St., New York 7, N. Y.
(313) Kwik Copy Co.
608 S. Dearborn St.. Chicago 5, 111.
(314) Labcraft International Corp.
4019 Prospect Ave., Cleveland, Ohio
(315) LaBelle Industries, Inc.
510 S. Worthington St., Ocono-
mowoc. Wise.
(316) Labelon Tape Co., Inc.
450 Atlantic Ave., Rochester 9, N. Y.
(317) Laboratory Furn. Co.
Old Country Rd., P.O. Box 590.
Mineola, L. I., N. Y.
(318) Lafayette Instrument Co.
N. 26th St., Lafayette, Ind.
(319) Lafayette Radio
P. O. Box 511, Jamaica 31, N. Y.
(320) Lakeside Laboratory
Box 2408, Gary 5, Ind.
(321) Lance Color Studios
424 E. 89th St., New York, N. Y.
(322) Language Training Aids
Language Center, Boyds, Md.
(323) Langua-Lab., Inc.
167 Chestnut St., Albany 10, N. Y.
(324) Lectro-Stik Co.
4155 Montrose Ave., Chicago 41, III.
(325) E. Leitz. Inc.
468 Park Ave. South, New York 16
N. Y.
(326) Lemlar Mfg. Co.
P.O. Box 352, Gardena, Calif.
(327) Leslie Creations
Lafayette Hill, Pa.
(328) Letterguide Co.
Box 99, State House Sta., Lincoln 9,
Nebr.
(329) Levolor Lorentzen, Inc.
391 W. Broadway, New York 12
N. Y.
(330) Lewis Artist Supply Company
6408 Woodward Ave., Detroit 2,
Mich.
(331) Libraphone, Inc.
10 E. 44th St., New York 17, N. Y.
(332) Lightmaster Screen Co.
12270 Montague St., Pacoima, Calif.
(333) Ling-Altec Electronics, Inc.,
Electron Corp.
P. O. Box 5570, Dallas, Texas
(334) Logetronics, Inc.
500 E. Monroe Ave., Alexandria, Va.
(335) Long Filmslide Service
7,505 Fairmount Ave., El Cerrito,
Calif.
(336 Luciphone, Inc,
5130 Edwin, Detroit 12, Mich.
(337) F. G. Ludwig, Inc.
Old Saybrook, Conn.
(338) Lyrm Metal Products Co., Inc.
P.O. Box 671, Aurora, 111.
(339) Mackin Venetian Blind Co.
300 W. 6th St., Momence, 111.
(340) Magnasync Manufacturing Co.,
Ltd.
5546 Setsuma Ave.. No. Hollywood,
Calif.
(341) Magnet Sales Co.
3657 S. Vermont Ave.. Los Angeles 7.
Cal.
(342) Magnetic Products Div.
Minnesota Mining & Mfg. Co., 900
Bush Ave., St. Paul 6, Minn.
(343) Magnetic Recording Industries
126 Fifth Ave., New York 11, N. Y.
(344) Manhattan Color Laboratory
210 W. 65th St., New York 23, N. Y.
(345) Mansfield Industries, Inc.
1227 W. Loyola Ave.. Chicago 16.
111.
(346) Marantz Company
25-14 Broadway, Long Island City
6, N. Y.
(347) Marcellus Manufacturing Co.
POB 2, Belvidere, 111.
(348) Mark Specialty Co.
183 St. Paul St., Rochester 4, N. Y.
(349) Howard B. Marks Co.
203 Loeb Arcado, Minneapolis 2,
Minn.
(350) Marsh Stencil Co.
707 East "B" St., Belleville, III.
(351) M. H. Martin Co.
1118 Lincoln Way East, Massilon,
Ohio
(352) Masonite Corp.
Ill W. Washington St., Chicago 2,
111.
(353) Mast Development Co.
2212 E. 12th St., Davenport, Iowa
(354) Master Addresser Co.
6500 W. Lake St.. Minneapolis 26.
Minn.
(355) Charles Mayer Studios, Inc.
Bowery at Center St., Akron 8, Ohio
(356) McClure Projectors
Box 236, Wilmette, 111.
(357) McGraw-Hill Book Co.
College Adv. Dept., 330 W. 42nd St.,
New York 36, N. Y.
(358) McMurray Audio Electronics,
Inc.
Box 179, Culver City, Calif.
(359) Mecotape Teaching Systems
2000 Broadway, San Antonio, Texas
(360) Jerome Menall Co.
141 E. 44th St., New York 17, N. Y.
(361) Robert C. Merchant
Box 594, West Lafayette, Ind.
(362) Merix Chemical Co.
2234 E. 75th St., Chicago 49, 111.
(363) Andrew Merryfield of Canada
265 Adelaide St., W. Toronto 1, Ont.,
Canada
1
9. wide - screen portable (40) (97)
(105) (133) (153) (168) (451) (501)
10. shadowboxed (103) (105) (481)
(526) (605)
11. perforated (105) (153) (501)
12. shipping cases (501)
M BUILDING
CONDITIONING
1. blinds (100) (176) (249) (271)
(326) (329) (339) <577)
2. shades (7) (72) (75) (130) (168)
(221) (249) (290) (295) (515)
3. drapes (130) (172) (174) (221)
(249) (290) (431) (480) (501) (515)
(603)
4. skylight control (168) (290) (329)
(515)
5. acoustical treatment (568)
6. ventilation (18) (271) (329)
7. seating, furniture (75) (501)
8. stage lighting (501)
9. dimmers (501) (532)
10. spotlights (100) (501) (528)
11. stage curtains, sets (130) (174)
(221) (290) (501) (603)
12. wiring (274)
N NON-PROJECTED
VISUALS
1. chalkboard (75) (119) (182a) (275)
(291) (410) (412) (505) (568) (585)
(593)
2. tack and perforated, etc., board
(52) (75) (182a) (275) (352) (568)
(593)
3. flannel, felt board (118) (182a)
(217) (275) (284) (293) (297) (355)
(411) (412) (466) (489) (505) (541)
(543) (585) (586) (588) (597)
4. flat pictures (211) (277) (279)
(297) (302) (448) (539) (585) (597)
5. maps, globes, charts (161) (182a)
(183) (410) (456) (593)
6. models (96) (161) (410) (448)
(533)
7. realia, specimens (161) (279)
8. educational games (75) (411)
(505)
9. flocked letters, paper, etc. (3)
(96) (275) (284) (293) (411) (462)
(.524) (541) (597)
10. magnetic boards (284) (341) (412)
(585)
11. projection equipment (44) (45)
(52) (215) (223) (252) (348) (418)
12. flags (2) (522)
13. cutters (242) (270) (348)
14. adhesives (36) (159) (324)
O PRESENTATION
MATERIALS
1. easels (6) (42) (75) (118) (119)
(182a) (272) (275) (355) (365) (412)
2. paper (6) {42) (44) (75) (412)
(418)
3. lectern (73) (144) (355) (412)
(452) (544) (547)
4. crayon, chalk, erasers (6) (75)
(132) (275) (412) (593)
5. felt-tipped pens (79) (151) (215)
(257) (350) (501) (522) (544) (551)
(607)
6. inks, transparent, opaque (79)
(81) (132) (148) (151) (215) (260)
(309) (350) (414) (494) (501) (522)
(544) (551)
450
Educational Screen and Audiovisual Guide — August, 1960
;364) Meston's Travels, Inc.
3801 N. Piedras, El Paso, Tex.
3651 Metal Products Engineering Co.
7000 Long Beach Ave., Los Angeles
58. Cal.
366) The Methodist Church, General
Board of Christian Social Concerns
100 Maryland Ave., N.E., Washing-
ton 2, D. C.
1367) Meyercord Company
5235 W. Lake St., Chicago 44, 111.
[368) Microtron Co., Inc.
145 E. Mineola Ave., Valley Stream,
L. I., N. Y.
1369) Midwestern Instruments, Inc.
P.O. Box 7186, Tulsa 18, Okla.
(370) Miles Reproducer Co.
812 Broadway, New York 3, N. Y.
(371) Miller Mfg. Co.
3310 E. Roxboro Rd., N.E., Atlanta,
Ga.
(372) Mills Affiliates
100 W. Eighth St., Kansas City, Mo.
1373) Minnesota Mining & Mfg. Co.
900 Bush Ave., St. Paul 6, Minn.
(374) Miratel, Inc.
1080 Dionne St., St. Paul 13, Minn.
(375) Mitchell Art Productions
P.O. Box 25005, Los Angeles 25,
Calif.
(376) Mitchell Camera Corp.
666 W. Harvard St., Glendale, Calif.
377) Mobile-Tronics
1703 Westover Rd., Morrisville, Pa.
(378) Modern Electronics Mfg. Co.,
Mecotape Div.
2000 Broadway. San Antonio. Texas
(379) Modernophone-Linguaphone
30 Rockefeller Plaza, New York 20,
N. Y.
(380) Mohawk Business Mach. Corp.
944 Halsey St., Brooklyn 33, N. Y.
(381) Mole-Richardson Co.
937 N. Sycamore Ave., Hollywood
38, Calif.
(382) Monitor Language Laboratories,
Inc.
1818 M St. NW, Washington 6, D.C.
(383) Monitor Recording, Inc.
Suite 2914. Empire State Bldg.. New
York 1, N. Y.
(384) Moody Institute of Science
11428 Santa Monica Blvd., Los An-
geles 25, Calif.
(385) M. O. Publishers
Box 406, State College, Pa.
(386) Motion Picture Enterprises, Inc,
Tarrytown 83, N. Y.
(387) Motion Picture Laboratories, Inc.
1672 Union Ave., Memphis 4, Tenn.
(388) Motorola, Inc.
4501 W. Augusta Ave., Chicago 51,
111.
(389) Moviola Mfg. Co.
1451 Gordon St., Hollywood 28, Calif.
(390) M. P. Engineering Co.
Fairfield 3, Conn.
(391) Multiplex Display Fixture Co,
910 N. 10th St., St. Louis 1, Mo.
(392) Naren Industries, Inc.
2104 N. Orchard St., Chicago 44, 111.
(393) National Camera Repair School
Box 174 CO, Englewood, Colo.
(394) National Carbon Co.
30 E. 42nd St., New York 17, N. Y.
(395) National Cine Equipment Co.,
Inc.
209 W. 48th St., New York 36, N. Y.
(396) National Cinema Service
71 Dey St., New York 7, N. Y.
(397) National Film Board of Canada
Canada House, 680 Fifth Ave., New
York 19, N. Y.
(398) Nega-File Co.
Edison-Furlong Rd., Doylestown, Pa.
(399) Nesbit's
711 Columbia Road, Colorado
Springs. Colo.
(400) Neumade Products Corp.
250 W. 57th St., New York, N. Y.
(401) New American Lib. of World
Lit., Inc.
Educ. Dept., 501 Madison Ave., New
York 22, N. Y.
(402) Newcomb Audio Products Co.
6824 Lexington Ave., Hollywood 28,
Calif.
(403) New York Univ. Film Library
26 Washington PI., New York 3,
N. Y.
(404) Nicholson Products Co.
3403 Cahuenga Blvd.. Los Angeles
28. Calif.
(405) Nife, Incorporated
Lambert Ave., Copeague, L. I. N. Y.
7. lettering aids (2) (3) (46) (79)
(115) (125) (1321 (148) (154) (198)
(223) (245) (262) i266) (270i (293)
(309) (312) (328) (330) (412) (414)
(430) (462) (501) (518) (522) (524)
(529) (544) (574) (575) (607)
8. tapes, logos for charts (44) (46)
(96) (119) (148) (160) (171) (257)
(266) (316) (418) (501) (544) (545)
9. mounting materials (25) (44) (52)
(87) (111) (148) (156) (245) (297)
(330) (436) (490) (525) (544)
10. copy process materials (46) (119)
(148) (337) (414) (438) (544)
11. fluorescents (83) (84) (408) (560)
P COPYING PROCESSES
1. facsimile, verifax, etc. (9) (25)
(35) (98) (141) (142) (143) (145)
(163) (177) (212) (233) (313) (321)
(337) (373) (406) (414) (422) (428)
(438) (537)
2. transparency making (25) (35)
(79) (90) (98) (212) (233) (313)
(321) (337) (414) (438) (490) (503)
(537)
3. microfilm (9) (212) (321) (373)
(503)
4. microcard (321)
5. diazo (98) (212) (544)
Q DEMONSTRATION
EQUIPMENT
1. physics lab (79) (116) (149) (175)
(319) (341) (416) (528) (532) (549)
(598)
2. chemistry lab (116) (149) (175)
(416) (598)
3. biological science lab and museum
(116) (175) (533) (598)
4. general science room (116) (149)
(175) (416) (452) (533) (598)
5. electronic trainer (162) (452)
R RECORD— RECORD
PLAYERS
1. record and transcription player
(14) (40) (55) (57) (58) (66) (73)
(86) (94) (121) (182a) (238) (240)
(241) (246) (319) (331) (343) (377)
(390) (402) (407) (426) (447) (452)
(455) (461) (470) (475) (479) (527)
(569) (579) (582) (589) (592) (595)
(608)
2. disc recorder (14) (86) (333) (343)
(407) (479) (569)
3. tape recorder-player (reel) (14)
(19) (20) (31) (33) (34) (40) (55)
(77) (78) (86) (95) (100) (105)
(121) (136) (197) (238) (267) (281)
(303) (304) (315) (319) (336) (340)
(343) (361) (363) (369) (377) (382)
(390) (402) (407) (423) (440) (447)
(452) (455) (470) (473) (479) (488)
(502) (511) (522) (534) (537) (546)
(552) (559) (.567) (569) (583) (589)
(592) (606)
4. same, magazine repeater (14) (34)
(55) (78) (86) (137) (315) (336)
(380) (423) (4.55) (479) (488) (496)
(548) (569) (583) (606)
5. language lab equipment (14) (20)
(32) (55) (56) (57) (58) (78) (120)
(182a) (189) (231) (246) (278) (281)
(287) (322) (343) (361) (368) (370)
(377) (379) (382) (390) (400) (452)
(461) (470) (479) (488) (500) (501)
(511) (546) (.569) (602)
Educational Screen and Audiovisual Guide — August, 1960
4.51
(406) Nord Photocopy and Business
Equipment Corp.
300 Denton Ave., New Hyde Park,
L. I., N. Y.
(407) North American Philips Co.
Hicksville, N. Y.
(408) Nuclear Products Co.
10173 E. Rush St., P. O. Box 649, El
Monte. Calif.
(409) Nu-Vu Industries
P. O. Box 4221, Pasadena, Calif.
(410) A. J. Nystrom & Co.
3333 Elston Ave., Chicago 18, 111.
(411) The Ohio Flock-Cote Co.
5713 Euclid Ave., Cleveland 3, Ohio
(412) Oravisual Co., Inc.
Box 11150, St. Petersburg 33, Fla.
(413) Ottenheimer Publishers, Inc.
4805 Nelson Ave., Balimor 15, Md.
(414) Ozalid Div., General Aniline &
Film Corp.
Johnson City, N. Y.
(415) Packard Bell Electronics Corp.
1920 S. Figueroa St., Los Angeles,
Calif.
(416) Paco Electronics Co.
70-31 84th St., Glendale 27, Long Is-
land, N. Y.
(417) Paillard Incorporated
100 Sixth Ave., New York 13, N. Y.
(418) Para-Tone, Inc.
512 W. Burlington Ave., LaGrange,
111.
(419) Pathe News, Inc.
245 W. 55th St., New York 19, N. Y.
(420) Paulmar, Inc.
4444 W. Chicago Ave., Chicago 51,
111.
(421) Peerless Film Processing Corp.
165 W. 46th St., New York 36, N. Y.
(422) Peerless Photo Prod., Inc.
Rt. 25-A, Shoreham, Long Island,
N. Y.
(423) Pentron Corp.
777 S. Tripp Ave., Chicago 24, N. Y.
(424) Perceptual Development Labor-
atories
6767 Southwest Ave., St. Louis 17,
Mo.
(425) Personal Products Co.
Milltown, N. J.
(426) Philco Corporation, Government
6 Industrial Div.
4700 Missahickon Ave., Philadelphia
44. Pa.
(427) Photographic Specialties
5170 Hollywood Blvd., Hollywood 27,
Calif.
(428) Photorapid Corp.
236 Fifth Ave., New York 1, N. Y.
(429) Picture Recording Co.
1395 W. Wisconsin Ave., Oconomo-
woc. Wise.
(430) Planoscope
,551 Fifth Ave., New York, N. Y.
(431) Plastic Products, Inc.
1822 East Franklin St., Richmond 21,
Va.
(432) Plastican Corp.
Box 157, Butler, N. J.
(433) Poetry Records
475 Fifth Ave., New York 17, N. Y.
(434) Polacoat, Inc.
9750 Conklin Road, Blue Ash, Ohio.
(435) Polaroid Corp.
730 Main St., Cambridge 39, Mass.
(436) Porter Manufacturing & Supply
Co.
2836 Sunset Blvd., Los Angeles 26,
Calif.
(437) Post Designs Co., Ace. Robins
Industries
7 Chester Drive, Great Neck, N. Y.
(438) Frederick Post Co.
3650 N. Avondale Ave., Chicago 18,
111.
(439) Precision Film Laboratories
21 W. 46th St., New York 19, N. Y.
(440) Premier Electronic Laboratories
382 Lafayette St., New York 3, N. Y.
(441) Premier Materials Co.
3717 N. Halsted St., Chicago 13, 111.
(442) Prestoseal Mfg. Corp.
37-27 33rd St., Long Island City 1,
N. Y.
(443) Projection Optics Co., Inc.
271 Eleventh Ave., East Orange, N. J.
(444) Projectograph Corp.
116 Pearl Ave., Oshkosh, Wise.
(445) Projector Belt Co.
Box 176, Whitewater, Wise.
6. listening center (earphones) (14)
(55) (57) (.58) <121t (182a) (189)
(246) (311) (377) (390) (402) (455)
(470) (479) (569)
7. tape (9) (14) (32) (40) (53) (55)
(77) (91) (100) (113) (121) (171)
(184) (204) (206) (319) (342) (373)
(387) (426) (452) (455) (465) (479)
(501) (511) (538) (.546) (569)
8. tape index (14) (53) (55) (155)
(319)
9. tape and record storage (14) (55)
(57) (97) (121) (204) (319) (400)
(455) (569) (591) (602)
10. lightweight, battery-powered rec-
order-players (14) (34) (55) (95)
(105) (197) (226) (246) (303) (319)
(370) (380) (455) (511) (516) (530)
(565) (569) (582)
11. dictating machines (20) (226)
(240) (303) (370) (455) (522)
12. message repeaters (121) (380)
(447) (455) (569)
13. hi-fi components (14) (21) (57)
(58) (78) (86) (91) (94) (197) (214)
(319) (346) (368) (390) (407) (416)
(426) (4,52) (455) (475) (486) (519)
(569) (589)
14. stereo (14) (33) (40) (55) (57)
(58) (78) (86) (91) (94) (121) (197)
(214) (281) (315) (319) (346) (369)
(390) (402) (407) (416) (426) (452)
(455) (486) (527) (546) (569) (592)
(608)
15. turntables, arms, cartridges (14)
(21) (57) (58) (86) (94) (197) (319)
(407) (426) (452) (455) (475) (500)
(501) (569) (602)
16. speakers (14) (16) (31) (53) (55)
(57) (58) (77) (88) (94) (129)
(197) (214) (250) (319) (407) (416)
(426) (452) (455) (475) (479) (501)
(519) (566) (569) (578) (579) (580)
(602)
17. microphones (14) (16) (20) (21)
(22) (49) (51) (55) (57) (58) (77)
(105) (109) (121) (129) (188) (190)
(197) (319) (407) (452) (455) (479)
(495) (500) (501) (519) (558) (569)
(578) (579) (580) (602)
18. amplifiers (14) (68) (78) (86)
(197) (214) (246) (281) (319) (346)
(380) (390) (416) (426) (452) (455)
(461) (479) (501) (569) (578) (580)
19. tuners (14) (20) (31) (78) (86)
(91) (94) (197) (214) (319) (416)
(426) (452) (455) (461) (479) (569)
20. multiple tape copying (33) (281)
(343) (364) (369) (511) (538) (569)
21. bulk erase units (14) (53) (57)
(105) (121) (123) (319) (368) (437)
(452) (455) (474) (479) (501) (511)
(569)
22. shipping containers (53) (57) 199)
(400) (569)
23. tape splicers (15) (21) (32) (57)
(105) (269) (304) (319) (400) (437)
(442) (455) (467) (474) (501) (569)
24. record cleaner (21) (24) (121)
(166) (362) (408) (437) (455) (474)
(569)
25. synchronizers (360) (380) (387)
(389) (395) (400) (496) (501) (610)
26. recorder, 16mm film (105) (289)
(406) (452) (501) (579)
27. empty reels (9) (23) (32) (40)
(105) (158) (342) (400) (437) (455)
(501)
28. editing, splicing tape (9) (32) (.53)
(57) (105) (106) (155) (269) (342)
(437) (455) (474) (501)
452
Educational Scree.n and Audiovisual Guide — August, 1960'
(446) Psychotechnlcs
105 W. Adams St., Chicago, lU.
(447) Pyramid Enterprises
3815 Trimble Rd., Nashville 12, Tenn.
(448) Pyramid Film Prod., Ltd.
7166 Melrose Ave., Hollywood 46,
Calif.
(449) Quik-Set, Inc.
8121 Central Park Ave., Skokie, 111.
(450) Radiant Lamp Corp.
300 Jelliff Ave., Newark 8, N. J.
(451) Radiant Mfg. Corp.
8220 N. Austin Ave., Morton Grove,
111.
(452) Radio Corp. of America
RCA-Victor Div., Bldgs. 15-1 and
15-2, Camden 2, N. J.
(453) NOT USED
(454) Radio-Mat Slide Co.
222 Oakridge Blvd., Daytona Beach,
Fla.
(455) Radio Shock Corp,
730 Commonwealh Ave., Boston 17.
Mass.
(456) Rand McNally & Co.
P. O. Box 7600. Chicago 80, 111.
(457) Rangertone, Inc.
73 Winthrop St., Newark 4, N. J.
(458) Rapid Film Technique
37-02 27th St., Long Island City,
N. Y.
(459) Rayoscope Co.
358 N. Sandusky St., Delaware, Ohio.
(460) Realist, Inc.
N-93 W-16288 Mecal Drive, Meno-
monee Falls, Wise.
(461) Robert H. Redfield, Inc.
1018 S. Wabash Ave.. Chicago 5, 111.
(462) The Redikut Letter Co.
185 N. Prairie Ave., Hawthorne,
Calif.
(463) Reed Research, Inc., Educational
Lab. Div.
1048 Potomac St. NW, Washington,
DC.
(464) Reelane Co.
573 Newbridge Ave., East Meadow,
N. Y.
(465) Reeves Soundcraft Corp.
Great Pasture Road, Danbury, Conn.
(466) Frank K. Reid Co.
1210 West way Blvd., McAllen,
Texas.
(467) F. Relter Co.
3340 Bonnie Hill Drive, Hollywood
28, Calif.
(468) Rembrandt Film Libr.
267 W. 25th St., New York 1, N. Y,
(469) Resource for Education
63 Fourth Ave., Mount Vernon, N. Y.
(470) Rheem-Califone Corp.
1020 N. Labrea Ave.. Hollywood 38,
Calif.
(471) Richard Mfg. Co.
.5914 Noble Ave., Van Nuys, Calif.
(472) C. P. Richter
2642 Farwell Ave., Chicago 45, 111.
(473) Roberts Electronics, Inc.
1041 N. Sycamore St., Los Angeles
38. Calif.
(474) Robins Industries Corp.
36-27 Prince St., Flushing 54, N. Y.
(475) Rockbar Corp.
Mamaroneck. N. Y,
(476) Rosco Laboratories, Inc.
29 Moore St., Brooklyn 6, N. Y.
(477) Rothchild Film Corp.
1012 E. 17th St.. Brooklyn 30, N. Y.
(478) Safe-Lock, Inc.
870 W. 25th St.. Hialeah. Fla.
(479) Sampson Electronics
Central City, Nebr.
(480) William Sanson Co.
2451 Broadway. Santa Monica, Calif.
(481) Sarasota Audio- Visual Corp.
P. O. Box 3637. Sarasota. Fla.
(482) Sarkes Tarzlan, Inc.
E. Hillside Drive. Bloomington. Ind.
(483) Sawyers, Inc.
Special Products Dept., Box 490,
Portland 7. Ore.
(484) William Schuessler
361 W. Superior St.. Chicago 10, 111.
(485) Science-Electronics, Inc.
195 Massachusetts Ave.. Cambridge
39, Mass.
(486) H. H. Scott, Inc.
Ill Powdermill Rd.. Maynard, Mass.
(487) Scott Instrument Labs, Inc.
17 E. 48th St., New York 17, N. Y.
(488) Scribe Internationale
509 Madison St., New York, N. Y.
(489) Scripture Press
1825 College Ave.. Wheaton, 111.
(490) Seal, Inc.
Brook St., Shelton, Conn.
(491) Seary-Michelbach Corp.
19 Nebraska Ave., Endicott, N. Y.
(492) Leo Seltzer Assoc, Inc.
368 E. 69th St., New York 21, N. Y.
(493) Semon Bache & Co.
Greenwich & Morton Sts., New York
14, N. Y.
(494) Shiva Artiste Colors
433 W. Goethe St.. Chicago 10, 111.
(495) Shure Bros. Inc.
222 Hartrey Ave,, Evanston, 111.
(496) Siegel Synchromat Corp.
148 W. Michigan Ave., Jackson,
Mich.
(497) Simpson Optical Mfg. Co.
3200 W. Carroll Ave., Chicago, 111.
(498) Smith System Mfg. Co.
212 Ontario St., SE, Minneapolis 14,
Minn.
(499) Sola Electric Co.
4333 W. 16th St., Chicago 50, 111.
(500) Sonotone Corporation
Electronic Applic. Div., Elmsford,
N. Y.
(501) S.O.S. Cinema Supply Corp.
602 W. 52nd, New York 19. N. Y.
(502) Soundpac Electronics Corp.
3456 E. Jefferson Ave., Detroit, Mich.
(503) Southeastern Films
179 Spring St.. N.W.. Atlanta 3, Ga.
(504) Southern School Service, Inc.
P. O. Box 867, Canton, N. Car.
(505) Spin-a-Test Co.
P. O. Box 38311, Los Angeles, Calif.
(506) Spindler & Sauppe, Inc.
2201 Beverly Blvd.. Los Angeles 57,
Calif.
29. record filing systems (21) (127)
(155) (400) (498) (501) (591)
30. records (1) (121) (167) (184) (196)
(211) (237) (255) (288) (297) (331)
(383) (401) (413) (433) (452) (455)
(501) (507) (508) (510) 1522) (553)
(596) (602) (608)
31. pre-recorded tapes (78)
32. tape cartridges (23) (78) (152)
33. recording discs (53)
S RADIO
1. classroom receivers (57) (61) (85)
(121) (374) (390) (402) (426) (452)
(455) (470) (486) (527) (569) (589)
(610)
2. broadcast equipment (123) (225)
(246) (452) (455) (569)
3. public address (14) (39) (55) (86)
(246) (319) (390) (402) (452) (455)
(569)
4. intercom, sound distribution sys-
tems (14) (86) (97) (170) <200)
(246) (319) (390) (452) (455) (547)
(569)
5. electronic warning devices (14)
(39) (86) (374) (455) (569)
6. teaching kits (14) (149) (319)
(416) (452) (455)
7. tubes, supplies (14) (197) (319)
(426) (452) (455) (569)
8. mock-ups (149) (162) (569)
9. power megaphones (14) (39) (54)
(64) (105) (246) (319) (455) (569)
T TELEVISION
1. classroom receivers (41) (126)
(152) (234) (261) (282) (333) (374)
(388) (390) (415) (426) (452) (455)
(550) (556) (610)
2. large screen projectors (19) (27)
(126) (234) (235) (374) (390) (434)
(452) (547)
3. closed circuit (19) (27) (162) (225)
(234) (261) (282) (305) (322) (374)
(388) (406) (426) (452) (482) (556)
4. antennas, antennaplex systems
(4) (14) (85) (225) (426) (452)
(455)
5. camera and accessories (41) (68)
(85) (152) (225) (234) (282) (333)
(374) (426) (452) (501) (550)
6. m u 1 1 i p 1 e x o rs (86) (374) (426)
(452)
7. titles, lettering (6) (223) (272)
(430) (462) (501) (524) (541)
8. tape, TV (9) (32) (452)
9. TV production services (105)
(181) (547)
10. TV background screens (434)
(501) (547)
11. TV projection screens (434) (547)
12. tape cabinets (452) (591)
13. TV production aids (33) (183)
(333)
14. receiver stands (183)
15. telecast equipment, general (4)
(33) (333)
16. tape reels (386)
U INSTRUCTIONAL
MATERIALS
1. armed forces (48) (90) (146)
(273) (419) (505) (522) (570) (587)
la. agriculture (572)
2. arts and crafts (48) (65) (67)
(134) (139) (146) (192) (195) (208)
(210) (211) (273) (276) (297) (397)
(413) (419) (4.55) (468) (510) (522)
(536) (570) (572) (587)
EdI CATIOiNAL ScREEN AND AUDIOVISUAL GuiDE — AUGUST, 1960
453
(507) Spoken Arts, Inc.
95 Valley Road, New Rochelle, N. Y.
(508) The Spoken Word
10 E. 39th St., New York 16, N. Y.
(509) Squibb-Taylor, Inc.
1213 S. Akard, Dallas 2, Texas.
(510) Stanbow Productions
12 Cleveland St., Valhalla, N. Y.
(511) Stancil-Hoffman Corp.
921 N. Highland Ave.. Hollywood 38,
Calif.
(512) Standard Camera Corporation
319 5th Ave., New York 16, N. Y.
(513) Standard Projector & Equip-
ment Co.
7106 Touhy Ave., Chicago 48, 111.
(514) Staples-Hoffman, Inc.
500 E. Monroe Ave.. Alexandria, Va.
(515) Oliver C. Steele Mfg. Co.
Spiceland, Ind.
(516) Steelman Piionograph & Radio
Co., Inc.
2-30 Anderson Ave.. Mt. Vernon,
N. Y.
(517) Stelner Paper Co.
601 W. 26h St., New York, N. Y.
(518) Stenso Lettering Co., Inc.
1101 E. 25th St., Baltimore 18, Md.
(519) Stephens Tru-Sonic, Inc.
8538 Warner Dr., Culver City, Calif.
(520) Stereo-Magniscope, Inc.
40-31 81st St., Elmhurst 73, N. Y.
(521) Sterling Movies, U.S.A., Inc.
375 Park Ave., New York 22, N. Y.
(522) Walt Sterling Color Slides
224 Haddon Road, Woodmere, L. I.,
N. Y.
(523) Stewart-Trans-Lux Corp.
1161 W. Sepulveda Blvd., Torrance,
Calif.
(524) Stik-a-Letter Co.
R. 2, Box 1400, Escondido, Calif.
(525) Stik-Tack Co.
165 Bridge St., Cambridge 41, Mass.
(526) Strobel Vision
917 E. Meadow Place, Milwaukee 17,
Wise.
( 527 ) Stromberg - Carlson, Special
Products Div.
1400 N. Goodman St., Rochester 3,
N. Y.
(528) The Strong Electric Corp.
87 City Park Ave., Toledo 2, Ohio.
(529) Joseph Struhl Co., Inc.
540 Atlantic Ave., Brooklyn 17, N. Y.
(530) Matthew Stuart & Co., Inc.
353 W. 54th St., New York 19, N. Y.
(531) Stuart Reynolds Productions
195 S. Beverly Drive, Beverly Hills,
Calif.
(532) The Superior Electric Co.
Bristol, Conn.
(533) Superior Plastics, Inc.
426 N. Oakley Blvd., Chicago, 111.
(534) Superscope, Inc.
8520 Tujunga Ave., Sun Valley,
Calif.
(535) Sylvania Electric Products, Inc.
730 Third Ave., New York 17, N. Y.
(536) Tabletopper Productions
P. O. Box 706, Carson City, Nev.
(537) Tandberg of America
8 Third Ave., Pelham, N. Y.
(538) Tapes for Teaching
A-V Center, Kent State Univ., Kent,
Ohio.
(539) Teaching Aids Service
31 Union Square, West, New York 3,
N. Y.
(540) Teaching Machines, Inc.
235 San Pedro, N.E., Albuquerque,
N. Mex.
(541) Tech. Photo Products, Inc.
1945 McDonald Ave., Brooklyn 23,
N. Y.
(542) Technical Service, Inc.
31800 West 8 Mile Road, Farmington,
Mich.
(543) Techni-craft
Box 1534. Petersburg, Va.
(544) Tecnifax Corp.
195 Appleton St., Holyoke, Mass.
(545) Technygraph Co.
36 Skokie Highway, Highland Park,
111.
(546) Telectrosonic Corp.
35-18 37th St., Long Island City 1,
N. Y.
(547) Teleprompter Corp.
311 W. 43rd St., New York. N. Y.
(548) Television Associates of Indiana,
Inc.
E. Barker Ave., Lakeland, Michigan
City, Ind.
(549) Thermo Power, Inc.
6124 N. Pulaski Road, Chicago 46,
111.
(550) Thompson, Ramo, Wooldridge
Dage Television Div., West 10th St..
Michigan City, Ind.
(551) Time-Saving Specialties
2922 Bryant Ave., South. Minneapo-
lis, Minn.
(552) Alfred C. Tuepfer, Inc.
1 Broadway, New York 4, N. Y.
(553) Tradition Records
Box 72, Village Sta., New York 14,
N. Y.
(554) Transilwrap
4427 N. Clark St., Chicago 40, 111.
(555) Trans-Lux Corp.
625 Madison Ave., New York. N. Y.
(556) Transvision, Inc.
460 North Ave., New Rochelle, N, Y.
(557) Triangle Projectors, Inc.
3706 Oakton St.. Skokie, 111.
(558) Turner Co.
909 17th St., NE, Cedar Rapids, Iowa.
(559) Turning Corp. of America
34 Park Row, New York 38, N. Y.
(560) Ultra Violet Products Inc.
5114 Walnut Grove Ave., San Ga-
briel, Calif.
(561) Underwriters Films
Div. of U. Supp. Co., 2025 Glenwood
Ave.. Toledo 2. Ohio.
(562) Unesco Publications Center
801 Third Ave., New York 22, N. Y.
(563) United Catalog Publishers, Inc.
60 Madison Ave., Hempstead, N. Y.
(564) United States Projector Corp.
Delaware Bldg., Federal Way, Wash-
ington. D. C.
3. cinema arts (139) (181) (19J
(208) (273) (397) (419) (468) (51C
(572)
4. business education (48) (90 1 (146
(195) (251) (273) (285) (302) (357
(403) (508) (561) (570) (587)
5. education, teacher training (112a
(139) (146) (182) (192) (195) (251
(273) (276) (285) (288) (335) (357
(403) (419) (468) (510) (531) (539
(562) (570) (572) (587) (597)
6. feature films (48) (93) (139) (181
(195) (208) (273) (357) (384) (419
(448) (468) (521) (570)
7. guidance, personal (139) (146
(195) (273) (285) (357) (397) (403
(510) (539) (570) (587) (597)
8. guidance, vocational (48) (139
(146) (165) (195) (273) (276) (285
(357) (397) (521) (539) (570) (572
(587)
9. health, safety (8i (48i (92) (139
(146) (165) (192) (195) (211) (251
(273) (276) (285) (288) (302) (335
(357) (397) (419) (425) (448) (468
(510) (521) (570) (572) (587) (597
10. home economics (48) (139) (146
(195) (211) (273) (285) (302) (357
(397) (468) (510) (521) (531) (570
(587)
11. industrial arts (48) (65) (139
(146) (195) (273) (285) (302) (397
(536) (539) (570) (572) (587)
12. industry, transportation (48) (146
(195) (251) (273) (285i (302) (335
(397) (419) (522) (584) (587)
13. languages (62) (65) (67) (112a
(121) (139) (146) (150) (182) (184
(195) (208) (219) (273) (279) (285
(297) (302) (397) (413) (452) (468
(505) (510) (5391 (604)
14. language arts, study and commun
ication skills (48) (112a) (121
(139) (146) (150) (165) (182) (192
(195) (208) (211) (273) (276i (285
(288) (302) (397) (433) (468) i505
(510) (536) (539) (.562) (570) (572
(596) (597)
15. literature and drama (48) (121
(134) (1391 (146) (195) (208) (255
(273) (285) (302) (357) (397) (419
(433) (468) (477) (507) (508) (562
(570) (572) (597)
16. mathematics, geometry (48) (90
(139) (146) (192) (195) (273) (276
(285) (302) (357) (505) (539) (587
(596) (597)
17. medical and allied sciences (48
(93) (146) (195) (251) (273) (302
(357) (397) (403) (533) (570)
18. mental health, psychology (48
(110) (139) (146) (195) (251) (273
(276) (302) (357) (397) (403) (468
(505) (531) (562) (570)
19. music (48) (121) (139) (146) (184
(195) (208) (255) (273) (276) (279
(285) (288) (302) (357) (397) (413
(419) (452) (468) (477) (505) (510
(562) (570) (587) (596)
20. physical education, sports (48
(50) (146) (1921 (1951 (208) (273
(276) (288) (302) (335) (357) (397
(419) (539) (570) (572)
21. primary grade materials (48) (65
(146) (165) (192) (195) (211) (273
(276) (2851 (302) (335) (397) (477
(505) (510) (522) (539) (562) (570
(587) (597)
22. religion, ethics (11) (48) (112
(117) (122) (146) (164) (195) (208
(273) (283) (285) (302 1 (358) (366
(384) (3971 (419) (468) (489) (503
(505) (539) (570)
454
Educational Screen and Audiovisual Guide — August, 196(
565) Universal International Sales
Corp.
314 Fairview Ave., Seattle 9. Wash.
566) University Loudspeakers, Inc.
80 S. Kensico Ave.. White Plains,
N. Y.
567 ) U. S. Photo Supply Co., Inc.
6478 Sligo Mill Road, Washington 12,
D. C.
568) U. S. Plywood Corp.
5.5 W. 44th St.. New York, N. Y.
569) U. S. Recording Co.
1121 Vermont Ave., N.W., Washing-
ton 5, D. C.
570) United World Films
144.5 Park Ave.. New York 29, N. Y.
571) Universal Language Labs Corp.
200 W. 57th St., New York, N. Y.
572) University of California
Educational Film Dept.. Los An-
geles. Calif.
573) Vacuumate Corp.
446 W. 43rd St., New York 36, N. Y,
574) Varigraph Co.
841 W, Lakeside St.. Madison 1,
Wise.
575) Vari-Typer Corp.
720 Freilinghuysen Ave., Newark 12,
N. J.
576) Vedo Films
962 Salisbury Court. Lancaster, Pa.
577) Vertical Blinds Corp. of America
1936 Pontius Ave., Los Angeles 36.
Calif.
578) Victor Animatograph Corp. of
America, Div. of Kalart Company,
Inc.
P. O. Box 112, Plainville, Conn.
579) Victor-Kalart
380 Madison Ave., New York 17.
N. Y.
580) Victorlite Industries, Inc.
4117 W. Jefferson Blvd., Los Angeles
16, Calif.
581) Vidoscope Corp.
730 Fifth Ave., New York 19, N. Y.
582) Viewlex, Inc.
35-01 Queens Blvd., Long Island
City, N. Y.
583) Viking of Minneapolis, Inc.
9600 Aldrich Ave. S, Minneapolis 20,
Minn.
584) Vls-Ta Films
Box 2406. Sepulveda, Calif.
585) Visual Aid Materials
3212 Butler Ave., Los Angeles 66.
Calif.
586) Visual Crafts Supply Co.
640 N. Willow St.. Kent, Ohio.
587) Visual Educ. Cons., Inc.
2066 Helena St., Madison 4, Wise.
588) Visual Specialities Co.
835 S. State St., Caro. Mich.
589) V-M Corporation
305 Territorial, Benton Harbor,
Mich.
590) Voss Photo Corp.
28 School St., Yonkcrs, N. Y.
591) Wallach & Assoc, Inc.
1.532 Hillcrest Road, Cleveland 18,
Ohio.
592) Webcor, Inc.
5610 W. Bloomingdale Ave., Chicago
39, 111,
23. biological sciences (48) (90) (92)
(93) (110) (146) 1192) (195) (208)
(211) (273) (276) (285) (302) (335)
(357) (384) (397) (399) (419) (456)
(468) (510) (533) (539) (562) (570)
(587) (.597)
24. general science (48) (121) (146)
(192) (195) (273) (276) (285) (302)
(3351 (357) (384) (397) (399) (419)
(456) (468) (477) (505) (533) (539)
(562) (570) (587) (597)
25. physics, chemistry (48) (92) (146)
(195) (273) (276) (285) (302) (335)
(357) (468) (477) (505) (539) (570)
(572) (587)
26. social studies, economics (48) (65)
(140) (146) (165) (192) (196) (208)
(210) (211) (251) (255) (273) (276)
(279) (285) (297) (302) (335) (357)
(397) (419) (456) (468) (477) (510)
(522) (531) (539) (562) (570) (572)
(576) (584) (587) (596) (597)
27. geography, travel (47) (48) (65)
(67) (117) (146) (192) (195) (208)
(210) (211) (273) (276) (279) (285)
(302) (335) (357) (358) ^364) (397)
(399) (419) (456) (468) (477) (510)
(522) (539) (562) (570) (587) (597)
28. government, politics (48) (146)
(150) (181) (192) (195) (208) (273)
(276) (285) (297) (302) (335) (357)
(397) (419) (468) (539) (570) (587)
(596) (597)
(593) Weber Costello Co.
12th & McKinley, Chicago Heights,
111.
(594) Webster Brothers Laboratory
53 W, Jackson Blvd.. Chicago 4, 111.
(595) Webster Electric Corp.
1900 Clark St.. Racine, Wise.
(596) Webster Publishing Co.
1154 Reco Ave., St. Louis 26, Mo.
(597) Wedberg & Associates
4715 S. Normandie Ave., Los An-
geles 37. Calif.
(598) Welch Scientific Co.
1515 N. Sedgwick St., Chicago, 111.
(599) Western Design Div., U. S. In-
dustries, Inc.
Santa Barbara Airport. Goleta, Calif.
(600) Westinghouse Electric Corp.
Lamp Div., Bloomington. N. J.
(601) Westrex Corp.
Ill 8th Ave., New York 11, N. Y.
(602) Whitney's
150 Powell St., San Francisco 2,
Calif.
(603) Williamsburg Drapery Co., Inc.
819 W. Chicago Ave., Chicago 22, 111.
(604) Wilmac Recorders
921 E. Green St., Pasadena, Calif.
(605) H. Wilson Co.
106 Wilson St., Park Forest, 111.
(606) Wollensak Optical Co.
32 E. 21st. St.. Chicago. 111.
(607) Wood-Regan Instrument Co.
184 Franklin Ave.. Nutley 10, N. J.
(608) Wood Records, Inc.
P. O. Box 1790. Waco, Tex.
(609) W. A. Yoder Co.
714 N. Cleveland St., Richmond 21,
Va.
(610) Zenith Radio Corp.
6001 W. Dickens Ave., Chicago. 111.
29. history, anthropology (47) (48)
(146) (150) (181) (192) (195) (196)
(208) (210) (255) (273) (276) (279)
(285) (302) (357) (397) (419) (456)
(468) (477) (508) (510) (522) (539)
(562) (570) (576) (587) (597)
30. social problems (48) (110) (140)
(146) (192) (195) (208) (273) (302)
(357) (366) (397) (419) (468) (522)
(562) (570) (587)
31. photography (146) (177) (208)
(211) (229) (273) (276) (357) (419)
(468) (570) (587)
V BOOKS
1. on AV education (357) (385) (562)
(578) (579)
2. communication arts (59) (357)
(412) (437) (455) (501) (562) (563)
3. sources of teaching materials
(401) (562)
4. pictorial histories (501)
5. art (357) (501) (562)
6. recorded books (121) (184) (455)
(507)
7. AV technology (385) (563)
W LANGUAGE
LABORATORIES
1. consoles (14) (55) (56) (120) (147)
(170) (216) (247) (278) (322) (323)
(351) (359) (361) (378) (382) (390)
(452) (461) (470) (485) (569) (571)
(583) (595)
2. student recorders (14) (20) (55)
(56) (120) (147) (163) (170) (216)
(247) (278) (319) (322) (323) (359)
(377) (378) (382) (390) (452) (461)
(470) (485) (546) (569) (571) (583)
(595)
3. speaker - microphones (55) (56)
(120) (147) (163) (170) (216) (247)
(322) (323) (351) (359) (361) (378)
(382) (390) (452) (455) (461) (470)
(485) (488) (500) (519) (569) (571)
(595)
4. mobile centers (61) (120) (246)
(359) (377) (390) (402) (452) (455)
(461) (569) (571)
5. headphones (21) (55) (56) (61)
(120) (147) (163) (170) (216) (247)
(311) (319) (322) (323) (359) (361)
(377) (378) (382) (390) (452) (455)
(461) (470) (488) (571) (583) (595)
6. furniture (26) (56) (120) (147)
(323) (351) (359) (390) (452) (461)
(470) (571)
7. wiring (120) (147) (323) (359)
(452) (461) (470) (571)
X TEACHING MACHINES
1. manual, mechanical (80) (175)
(180) (220) (239) (470) (505) (540)
(599)
2. electronic (220) (323) (359) (416)
(452) (470) (532) (540) (571) (599)
3. programming (175) (180) (220)
(470) (540)
4. electronic trainers (302) (452)
5. test equipment (452)
Y MISCELLANEOUS
1. carrying cases, general (71) (199)
(205) (263) (264) (307) (355)
2. shipping cases, general (71) (199)
(205) (263) (307) (452)
3. storage cabinets, general (307)
(338) (400)
-August, 1960
455
TRADE DIRECTORY FOR THE AUDIOVISUAL HELD
KEYi (P) — producers, importars. (M) — manufacturers. (D)^daalarSr distributors, film rontol libraries, projection services.
Where a primary source also offers direct rental services, the double symbol (PD) oppears.
COIOR FILM DEVELOPING ft PRINTING
WcUt Sterling Color Slides
224 Hoddon Rood, Woodmars, L. I., N. Y.
Authorized "Teclinlcolor" dealer
FILMSTRIPS
FILMS
Association Films, Inc. (PD)
Headquarters:
347 Modiion Ave., N. Y. 17, N. Y.
Regional Libraries:
Brood ol Elm, Ridgelleld, N. J.
561 Hillgrove Ave., Lo Grange, 111.
799 Stevenson St., San Francisco, Col.
110S Jackson SI., Dollos 2, Tex.
Australian News and Information Bureau (PD)
636 Fifth Ave., New York 20, N. Y.
■alley Films, Inc. (PD)
6509 De longpre Ave., Hollywood 23, Cal.
Bray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tann.
Chapel Films (PD)
Div. McMurry Audio Electronics, Inc.
P. O. Box 179, Culver Cily, Colif.
Coronet Instructional Films (P)
Coronet BIdg., Chicago 1, III.
Family Films, Inc. (PD)
5823 Sonto Monica Blvd., Hollywood 38, Calif.
Film Research Company (PD)
Onemio, Minnesota
Forest Indian and Science Films
Ideal Pictures, Inc. (D)
Home Office:
58 E. South Water St., Chicago 1, III.
Branch Exchanges:
1840 Alcatraz Ave., Berkeley 3, Col.
2408 W. Seventh St., lot Angelei 57, Col.
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
55 NE 13th St., Miami 32, Flo.
52 Auburn Ave., N.E. Atlonto 3, Go.
58 E. South Water St., Chicago 1, III.
014 — 016 So. 5th St., louiivllle 2, Ky.
1303 Prytonio Street, New Orleans 13, Lo.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
15924 Grand Diver Ave., Detroit 27, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
3400 Nicollet Ave., Minneapolis 8, Minn.
1402 Locust St., Konsos City 6, Me.
3743 Grovois, St. Louis 16, Mo.
6509 N. 32nd St., Omaha II, Neb.
1558 Moln St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. T.
1810 E. 12th St., Clevelond 14, Ohio
2110 Payne Ave., Clevelond 14, Ohio.
West Penn BIdg., Suite No. 204, 14 Wood
St. Pittsburgh 22, Pa.
1201 S.W. Morrison, Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
2434 S. Harwood, Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19. Va.
1370 S. Beretonlo St., Honolulu, T.H.
International Film Bureau (PD)
57 E. Jockson Blvd., Chicago 4, III.
Knowledge Builders (Classroom Films) (PD)
Visual Education Center BIdg.,
Florol Park, N. Y.
Moguli's, Inc. (D)
112-14 W. 48th St.. New York 19, N. Y.
United World Films, Inc. (PD)
1445 Pork Ave., New York 29, N. Y.
542 S. Deorborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlonto, Go.
2227 Bryan St., Dollos, Tex.
5023 N. E. Sondy Blvd., Portland 13, Ore
1311 N. E. Boyshore Dr.. Miami, Flo.
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, 111.
Broadman Ftlmstrlps (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Christian Education Press Fllmstrlps (PD)
Religious Subjects
1505 Race St., Philadelphia 2, Po.
Family Fllmstrlps, Inc. (PD)
5823 Santo Monica Blvd., Hollywood 38, Colli.
Enrichment Materials Inc. (PD)
246 Fifth Ave., Now York 1, N. Y.
Society for Visual Education (PD)
1345 Diversey Parkway, Chicago 13
Teaching Aids Service, Inc. (PO)
Lowell Ave. ft Cherry Lone, Floral Pork, N. Y.
31 Union Square West, New York 3
Visual Educotien Consultants, Inc. (PD)
VEC Weekly News Fllmstrlps
2066 Heleno St., Modlson, Wis.
FILMSTRIP, SLIDE ft OPAQUE PROJECTORS
Broadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
DuKane Corporation (M)
St. Charles, Illinois
VIewlex, Incorporated (M)
35-01 Queens Blvd., Long Islond City, N. Y.
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Banner ft Flag Company (M)
224 (FSI Hoddon Rd., Woodmere, L.I., N.Y.
All sizes — immediate delivery
GLOBES — Geoflrophlcal
Denoyer-Geppert Company (PD)
5235 Ravenswood Ave., Chicago 40, III.
BIOLOGICAL MODELS ft CHARTS
Denoyer-Geppert Company
5235 Ravenswood Ave., Chicago 40, 111.
LABORATORY SERVICES
Byron, Inc.
1226 Wisconsin Ave., Washington, D. C.
Complete 16mm Si 35mm laboratory services.
Geo. W. Colburn, Inc.
164 N. Wocker Drive, Chicogo 6, III.
MOTION PICTURE PROJECTORS ft SUPPLIES
Bell ft Howell Co. (M)
7117 McCormick Rood. Chicogo 45, III.
MAPS — Geographical, Historical
Denoyer-Geppert Compony
5235 Rovenswooa Ave., Chicago 40, III.
MICROSCOPES ft SLIDES
Denoyer-Geppert Company
5235 Rovenswooa Ave., Chicago 40, III.
PRODUCTION EQUIPMENT
Camera Equipment Co. (MD)
315 W, 43rd St., New York 36, N. Y.
S.O.S. Cinema Supply Corp. (MD)
602 W 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Col.
READING IMPROVEMENT
Psychotechnlcs, Inc.
105 W. Adams St., Chicago 3, III.
Mfgrs. of SHADOWSCOPE Reading Pacer
RECORDS
Children's Music Center, Inc. (D)
5373 W. Pico Blvd., los Angeles 19, Calif.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Folkways Records ft Service Corp.
117 W. 46th St., New York, N. Y.
Heirloom Records (PD)
Brookhaven, N. Y.
(History through Bollads & Folksongs)
Monitor Recordings, Inc. (PD)
413 W. 50lh St., New York 19, N. Y.
Russian, French, Spanish Language Materials
Music Education Record Corp. (P|>
P.O. Box 445, Englewood, N. I.
(The Complete Orchestro)
Spencer Press, Inc. (D)
179 N. Michigan Av., Chicago 1, III.
Free School & Library Catalog of Columbia Records
RECORDERS — PLAYERS
Allied
100
Radio Corporation
N. Western Ave., Chicago 80,
11.
(MD)
SCREENS
Radiant Manufacturing Co.
8220 No. Austin Ave., Morion
Grove,
III.
SLIDES
Key: Kodachrome 2x2. 31/4
X *'/*
or
larger
(PD-4)
(PD.2)
Keystone View Co.
Meodville, Po
Meston's Travels, Inc.
3801 North Piedros, El Paso, Texos
Walt Sterling Color Slides (PD-3)
224 (ES) Hoddon Rd., Woodmere, L.I., N. Y.
4,000 slides of teocher world trovels
SOUND SYSTEMS
Allied Radio Corporation
100 N. Western Ave., Chicago 80, III.
(MD)
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
New Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Newark,
N. J.
Eastmon Kodak Company
Rochester 4, New York
VIcfer Division, Kaiart Co.
Ploinville, Conn.
(M)
(M)
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Massillon,
Ohio
456
Educational Screen and Audiovisual Guide — August, 1960)
New Equipment and Materials
For addresses of the sources supplying
information on wliicli tliese listings are
based, refer to Directory of Sources,
page 310. For more information about
any of the equipment and materials an-
nounced here, use the enclosed readet
service postcard.
CAMERAS— Movies & TV
Transistorized CCTV Camera, cylindric-
al in design, 5H" diameter 11%" long;
withstands shock and noise without
special protective housing; 650-line
horizontal resolution; operates on only
18 watts input, provides 1.0-volt com-
posite video output; works down to
1.0-footcandle scene illumination;
circuitry uses only one tube.
GECOMPRO.
CAMERAS — ^Accessories
Safe-look Speed Tripod features 3-direc-
al head. $22.50. Heavy duty "Speed-
pro" model, max height 68" from
DON'T TAKE
YOUR AUDIO-VISUALS
INTO A DARK HOLE
You can now project visuals in normal
room light!
Using new, modern LENSCREEN rear
projection screens, visuals are presented
easily, efficiently. Audiences are alert
and in full control of instructor.
For the first time in A-V history, here
is a screen that meets the standards of
modern education. Images are sharp,
bright, true in color and contrast. View-
ing is easy, at any time, with no loss of
time, no interruption.
Send for complete kit of LENSCREEN A-V Idooi—
tielpFul, reveoting. You'll b« glad you did.
POLACOAT Inc.
^710 Conklln Rooil
Blue Ash, Ohio
closed length of 43"; pneumatic de-
vice controls 11" rise in center
column. $44.50. GRAFLEX.
PROJECTORS— Movie
Bolex 8mm Sound. "Sonorizer" unit
attaches to Bolex M-8 and some other
8mm movie projectors to add and
play sound on magnetic-striped 8mm
film. The 30-mil stripe is added after
the film is processed. Aperture to
sound takeoff distance reportedly
differs from that of the Fairchild and
Eastman 8mm sound projectors pre-
viously announced. Wt. 28 '^ lb. $250.
BOLEX.
Kalart-Victor Series 70 sound-on-film
projectors offer choice of 15 watt in
single or dual (Classmate) case
models; also 25 watt, with inputs for
two speakers, phonograph and micro-
phone; and a console combination of
motion picture and still projectors, 4-
speed record player and tape deck,
microphones, either 9" or 12" speaker,
all mounted on a wheeled projection
stand. VICTOR ANIMATOGRAPH.
PROJECTORS— Still
Flashlight Still Projector operates on 6-
volt lantern or 8 flashlight batteries,
also on car battery or (with trans-
former) on AC line. Filmstrip only,
with plastic lens $24.95. Slides only,
with Airequipt automatic changer
$29.95. (No combination model). Glass
lens, add $6.50. AC transformer $7.95.
Car battery connection $1.95. Transis-
tor radio-phonograph, operates on 4
flashligrt batteries, $49.95.
MITCHART.
"PhD" Filmstrip-Slide Combination fea-
tures spring lock framing; spin-back
device speeds review and repeat show-
ing; converts instantly to slides, 2x2
or bantam; 500w; 5" f:3.5 lens. Ties
into 4-speed, single-case phonograph-
amplifier, complete $169.50; phono-
NEW!
The WILD RICE Story .
"Mahnomen — Harvest of the North"
. . . Selected ot a U.S. Entry in tlie 1960
Edinburgh ond Venice Festivoli, ftiij documen-
tory film shows the ancient Chippewo "water"
harvest of WILD RICE, stressing its importance,
post ond present, to the life of the northern
forest Indians.
History — Social Studies — Geography
17 Min. Color $170
Library of Congress No. Fi A60.526
Preview prints from
FILM RESEARCH COMPANY
Box 1015, Minneopolis 40, Minn.
graph-amplifier, complete $169.50;
phonograpr alone $80. VICTOR ANI-
MATOGRAPH.
1200-Watt Slide Projector. New model
"Selectroslide" features 1200-watt
lamp. Show up to 48 slides, continu-
ously, automatically; matched con-
densers for lenses from IVi" to 12",
front-surfaced reflector. Also new 750-
1000 watt model. SAUPPE.
PROJECTORS— Accessories
Audi-Viewer for rear-projection on 24"
x32" Polacoat screen, 6x9" oval speak-
4 SPEED
RECORD fr
TRANSCRIPTION
PLAYERS
Write /«r illuttrUtd
cataUt
AUDIO-MASTER
1 7 E. 45th St., New Ytirk
NOW IN THOUSANDS
OF CLASSROOMS!
BEST . . .
because it has
passed the
classroom test
AVR
RATEOMETER
Tops the list of America's
Reading Learning Aids because
of its proven performance
IT'S VERSATILE . . . fits into any reading improve-
ment program.
irs ACCURATE . . . lifetime electric motor pro*
vidos clock accuracy, trouble-free service.
STUDENT CENTERED . . . requires minimum assist-
ance. Students master its use in minutes.
EASY ON BUDGET* . . . Actual classroom experi-
ence over a 5-year period shows that costs run as
low as 37c per pupil.
Teachers soy: *'Pu}uls love working with them*'
. . . **best of its type" . . . "more convenient" . . .
*'so quiet" . . . "flexible and adaptable" . . . "rate
increase 70 to 300%."
Complete with manual, carry-case, $39.95
5 fo 9 units, eo. $35.95 • 10 or more, eo. $33.95
Satisfaction guaranteed or money refunded
Send orders to
AUDIO VISUAL RESEARCH
Dept. U08 523 S. Plymouth Ct., Chicago S
FACTORY: Box 71, Wa.seca, Minnesota
SIMPLE! EFFECTIVE 1 DURABLE!
EnrCATIOiNAL SCREE.\ AND AUDIOVISUAL GuiDE — AUGUST, 1960
457
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
Ulysses — In full color, 64 framet, a pic-
torial guide to the new Paramount screen
version of Homer's Odyssey, produced in
Italy, An invaluable aid to the study of
the classic. $7.50. With guide, $7.80.
Tha Vikings — In full color, 47 frames,
based on the Kirit Douglas production.
$7.50. With guide, $7.80.
A Losson in IWyttielogy — Explains Andro-
meda, the Minotaur, Iphigenio, etc., based
on M-G-M's The Living Idol. 25 frames,
color. $7.50. With guide, $7.80.
Juiius Caasar, set of 2 filmstrips in black-
and-white, presenting 97 scenes in the
M-G-M screen version of the play. $7.00.
With guide, $7.30.
Kniglits of the Round Table — A set of
two filmstrips. Port One, blacl<and-white,
25 frames, exploins the background of the
story, its theme, its significance as an early
attempt to organize a league of nations
and how the United Nations Security Council
is the Round Table of today. Part Two, full
color, 28 frames, tells the colorful story of
the great legend, based on the M-G-M
photoplay. $7.50.
Tlie Glass Siipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36 frames
in full color. $7.50. With guide, $7.80.
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on loca-
tion in Verona and other Italian cities.
44 frames. $7.50. With guide, $7.80.
Richard III — Based on Laurence Olivier's
colorful screen version of Shakespeare's
famous ploy. 48 frames. $7.50. With
guide, $7.80.
Alexander the Great — Biography of the
first man to conquer the civilized world,
based on the photoplay. Shows Alexander's
effort to unite Europe and Asia, a task
with which the U.N. is still faced. 55
frames. $7.50. With guide, $7.80.
Adventures of Robinson Crusoe — In lull
color, 50 frames, a clear pictorial guide to
the Defoe classic, based on the United
Artists screen version. $7.50. With guide,
$7.80.
Columbus — Black-and-white, based on the
J. Arthur Rank production starring Fredric
March. 55 Frames. $4.00.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved fairy
tale as performed by the charming Kine-
mins of Michael Myerberg's screen version,
released by RKO Radio Pictures. $7.50.
With guide, $7.80.
Greatest Show on Eorth — In full color, a
lively pictorial guide to the circus, based on
Cecil B. DeMille's Technicolor photoplay,
which won the Academy Award in 1953
OS the best picture of the year. 40 fromes.
$7.50. With guide, $7.80. "'
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Shakespeare Series — Eight black-ond'
white filmstrips dealing with Shakespeare's
life, theatre, and ploys. Each of the film-
strips on his plays is mode from photo-
graphs taken from a photoplay, presenting
a complete synopsis of the ploy. Introduc-
tion to William Shakespeare (40 frames);
Shakespeare's Theatre (43 frames);
Hamlet (62 frames); Macbeth (45
frames); Romeo and Juliet (62 frames))
A Midsummer Night's Dream (53
frames); As You Like It (50 frames);
Henry V (42 frames). Set of 8 filmstrips
— $28.00. Each filmstrip — $4.00.
I
4.58
Educational Screen and Audiovisual Guide — August, 196'
COMPCO
profpssioiutl <m<ilitY reels and cans
are preferred bv...
Only Compco offers "a new dimension in
quality" recognized and accepted by leaders .
in the movie making industry, compcos su- ■
periority is attributed to a new. major,
advance in film reel construction — result-
ing in truly professional reels that run
truer, smoother, providing lifetime protec-
tion to valuable film. Compco reels and
cans are finished in a scratch-resistant
baked-on enamel, and are available in all;'
16 mm. sizes — 400 ft. thru 2300 ft. For details
and prices write to:
C O Ml P C O corporation
1800 N, Spautding Ave.. Chicago 47, Ml
More time
for teaching
T-Rule
Draw goemetric figures — busi-
ness forms — shop drawings . . .
Fast! Rule chalkboards with
vertical lines - horizontal lines
— curved or diagonal lines . . .
Simply - Easily - Rapidly. New
L & L T-Rule attaches to any
chalkboard in 7 minutes. Ideal
for bookkeeping, geometrv,
shop, music, and other classes.
Ask your School Supply
Dealer or wrile:
MASTER ADDRESSER COMPANY
6500-EA West Lake Street Minneapolis 26, Minn.
er, 13mm f:1.5 wide angle lens, built-
in extension cord, laminated wood
cabinet and stand on 6" semo-pneu-
matic wheels. $487.50. SARAV
Filmstrip Viewer offers 3x enlargement,
45-degree viewing angle, wt 24 oz.,
$14.95. GRAFLEX
Gate-Cleaning: Film Leader. A thicker,
impregnated leader, spliced at the
head of projection prints, cleans the
film channel and prevents off -sprock-
et threading, thereby minimizing film
damage. 500' roll 16mm single or
double perf $60. Available also in
35mm and 70mm. PHOSPEC.
Slide Editor illuminated metal-clad
light box for viewing and arranging
slide sequences preparatory to show-
ing. 4200 Kelvin luminant. $13.98
MAST
"Teclinaniation" attachment for over-
head projector applies Polaroid prin-
ciples to simulate animation of still
transparencies. DO-it-yourself produc-
tion kit. AIVIERICAN OPTICAL
SOUND EQMP'T.—
& Accessories
Citizens Band Milies, in six models. 40-
8,000 cps, high impedance, either
ceramic or crystal construction. With
slide lock switch $12.50; without
$10.60. AMMIKE.
"Classic" Tape Recorder for school and
institutional use features two speak-
ers, storage compartment, built-in
tape splicer, transformer-powered
amplifier, wt 25 lb. $244.50. GRAFLEX
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipment, Stereo, Hi-Fi audio,
school sound systems, training kits, elec-
tronic parls.Write for value-packed Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
owLiNG Pictures
SCIENCE FILMS
(IN COLOR)
for Elementary Through
High School Grades
— SALE ONLY —
Write for List of New Releases
and Study Guides and Previews
1036 So. Robarlsan Blvd., loi Angglat 35, Calif.
VERSATILE!
Holds
100 Filmstrips
No. 4E
$19.90
Holds
200 Filmstrips
No. 24
$35.80
GP
Holds
400 Filmstrips
No. 400
$54.80
FILMSTRIP LIBRARY PLANS
• Start v/lth any unit, odd other units
as your library grows.
• Each will lock-stack with any other.
• Individual, key -numbered compart-
ments.
• Silver-grey hammerlold finish.
• Special floor bases also available.
The time-saving, tnoney-soving way to
get more filmstrips used; get moximum
use of oil titles. Plans and moterials
are provided for organizing and ad-
ministering your filmstrip library.
Thousands of schools now use Stand-
ard Filmstrip Library Plans for sofe,
economical storage . . . easy distribu-
tion and record-keeping. Write for
catalog showing filing systems for
filmstrips, sound filmstrips, disc rec-
ords, sound records, recording tope
and 2x2 slides.
JACK C. COFFEY CO., mc
710 Sevenlaenth St. NORTH Chicogo, III.
-August, 1960
459
A thoroughly tested "prep" course in
COLLEGE ENTRANCE
ENGLISH
Recorded on seven 12" IP records (14
sides) plus 104-page textbook for class-
room teaching or home study
The ANATOMY Of
LANGUAGE
by Morris Schreiber, New York City prin-
cipal, author, instructor in English, drama,
poetry.
A new teaching tool which will help
to vitalize and dramatize classroom
instruction. Excellently adapted for
modern self-instructional techniques
in and out of school.
9108 list price $52.50. School net $42.00
Send for free pamphlet describing in
full content, utilization, evaluation.
117 W. 46th Street, New York 36, N. Y.
SLIDE MAKING
36
Six,
es
EQUIPMENT
• IDEAL 3V4X4'
LANTERN
SLIDE MATS
The Professional
Standard For 50
VearsI
Package- 25 mats 50c
Box - 100 mats $1 85
1000 in bulk (not assorted) ... $15
Sh,
And
• "RIGH1 SIDi UP" Red Spot Indent,.
ficofion Labels: O'lality-White-eummed-
Acccpts Ink No 4008 Box of 250 ..!^.. $3
• Type Your Own Slides
on BAJ RADIO MATS
Special crabon for writ-
ing or typing titles -
transparent cellophane
and masking mat in-
cluded. White, amber or
Kreen.
2«2" (100 slides) $2— 3l4x4' (50 slides) $1.50
• NEW SLIDE riLE
Notebook style-displays
12 slides in full view
The VUE-FILE mount
fits standard
3-ring binder.
No. 4010.
Boj of 25 $8.75
Bo» of 100 S35.00
B^f ^J'^nn *^^<"" "> "' S'»" counted slides.
• LANTERN SLIDE
fILE BOX Individual
slide grippers hold 76-
3',4x4" slides Leatherette-
covered wood. Handle.
No. 4011 „... $7.50
FREE CATALOG — 132
Pages of Photo Equipment
62nd ANNIVERSARY
Greatest Lens Offerings!
Cameras ■ — Regular, Indus-
trial and Scientific! En-
largers — Solar etc.! Light-
ing, etc.! Accessories —
Write to: ■CSAG 3/60 "
BURKE & JAMES;
321 S.>A/abas»i «-k.^=. — „
Classroom Radios. AM and FM table
model radios with identical output and
speaker systems provide a balanced
team for reproducing AM-FM stereo
simulcasts, while usable separately for
their own respective reception. Each
has 10-watt output. 9" oval dual-cone
speaker. Available also are AM-FM
15-watt table model, and "Music
Room" FM model 12-watt, dual 9"
speakers. NEWCOMB.
Stereo Phonograph. New model 900 in-
cludes Garrard RC-210 changer, dia-
mond needle stereo cartridge, ASR-
333 stereo amplifier with peak power
capability of 48 watts, two RS-401
Acoustical Labyrinth loudspeaker
systems. Mahogany finish $279.95;
others $389.95. STROMBERG-CARL-
SON.
Transistorised Miniature Tape Recorder,
battery powered (penlight cells), 32*
min per tape, 2 min rewind, 100-4,000
cps response at 3% ips, complete with
recording mike, 2-way telephone
mike, earphone, carrying case, 3" reel
of tape. $97.50. UISC.
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS I
BIOLOGY
ATOMIC ENERGY
PHYSICS
GENERAL SCIENCE
CHEMISTRY
MICROBIOLOGY
BIKE SAFETY
BUS SAFETY
Science filmstrips avoiloble
under NDEA — Titia III.
VISUAL
SCIENCES
Box 599E
Suffern, Nev> rotk
(T UST...A COMPUTE FILM ON
CAWOOM
6S09 DE LONGPRE AVE.
I hrough the use
of cortoon animation,
this pleasan)
film deNghls and
encourages the average
student to try his
hand at this very
popular art form.
Its straightforward
demonstrations make
it possible for the
viewers to actuolly
produce cartoons
of surprising quality.
Produced by Patriciort
Films for upper elementary
through college classes.
Helps teocher of the
cholkboard, too?
10 MtN. 16MM. BAW
SALE $60.00 RENT $3.00
Write for your print ond
fre« catalog today!
BAILEY FILMS, INC.
Uprig-ht Cideotape recorder affords a
the facilities of the stockier profes
sional console, requires 11 sq. ft. floo
space instead of 19; weight appro
500 lb. instead of 780. Like the large
machine it may be equipped for colo
and for inter-synchronizing live, net
work, taped, and filmed material ont
composite tape. AMPEX.
MISC. ITEMS
AC-DC Projection Meter designed ti
project large image on screen so whoL
class can see readings. Free bookie
shows how it may be used with pro
jection set-ups already in the school
See-through meter $31. CENSCI.
Anti-Static Chemical applied to films
records, plastics generally, and variou
industrial processes counteract stati
formation, dust attraction, adhesior
Qt sample $3.85. MERIX.
Anti-Static Wetting Agent, Automati
chemical control against dust-attract
ing static is achieved by adding thi
new chemical to rinse water like an
wetting agent. Prevents water spot:
Election Year 1960 '^
TODAY'S T?
STUDENTS
TOMORROW'S
CITIZENS
FUNDAMENTAL §■
DEMOCRATIC S
PROCESSES
PRESENTED IN
HOLLYWOOD 28, CALIF.
TWO AWARD-WINNING FILMS:
X VOTING PROCEDURES
*THE LEGISLATIVE
PROCESS
INDIANA UNIVERSITY
audiovisual center
Bloomington, Indiana
460
EDucATioi\AL Screen and Audiovisl.al Guide — August, 1<^(
speeds drying time, and kills static.
Effective for removing static also
from filters, slide carries, printing
equipment, etc. ELECHEM.
Double-X Pan Negative motion picture
film has 3x the speed of Plus-X and
nearly the same grain, according to
Eastman Kodak announcement. Ex-
posure index 250 daylight, 200 tung-
sten. It comes In 100, 200, 400 and 1200
foot rolls in 16mm: 100 to 2000 foot
rolls in 35mm. KODAK
See your dealer.
Dual Sound Editor combines Zeiss
Moviscop Viewer $89.50 with Camart
Dual Reader $195. Choice of optical
or magnetic sound reproduction head,
for single or double system, complete
with amplifier speaker. Viewer gives
2i/4x3y4 picture. CAMART
Electronic Learning Center, designed to
connect teacher with individual pupils
in sound-treated cubicles in a combin-
ation of sturdy classroom furniture,
dependable electronic equipment, and
effective teaching techniques,
AMSEAT.
Hand-held Recognition Driller. Flash-
X" metal holder of 40-exposure print-
ed disks, each holds for approx l/25th
second, window may be opened for
check, 18 sets 12 each of training
materials ready nc $3.60 (word re-
cognition, spelling, arithmetic, vocab-
ulary). Flash-X each $7.20. EDL
Headline Printer, dial-operated, prints
in many styles and sizes up to 84 pt.
Prints on paper or film without dark-
room or trays. VARITYPER.
Stik •abetter
niOFESSIONXL
UTTERING
TECHNIQUE
Write for literature
Stik-a-letter Co. it. 2, box i4oo, Escondid*, caiif.
m fILM OOCIORS*
SPECIALISTS
in the science of
FILM
REJUVENATION
RAriDWELD Process for
• Scratch-Removal
• Abrasions • Dirt • "Rain
wapiti
Send for Free Brochure
FILM TECHNIQUE
Founaed 1940
37-02C 27th St., Long Island City I.N.Y,
"Lectre-Stik" Applicator for dry like
rubber cement, rolls 1" wide abhesive
stripe by means of AC-DC low power
applicator. 24 bars (reportedly equal
in coverage to 2 gallons of rubber
cement) $2.80; applicator $7.95; intro-
ductory offer both for $7.95. LECTRO
Magnetic Calendar Chalkboard 24x36"
pre-ruled into 7 columns, 42 spaces,
for magnetically attaching dates,
memos, and other language-building
matter involving calendar concepts.
White on black, $29.95 postpaid.
VISAID,
Magnetic Sound Striping 8 nim-16mni.
Eastman now applies magnetic sound
striping to 8mm as well as 16mm
motion picture film. This may be
ordered simultaneously with initial
processing (25 ft. Smm roll combina-
■51 TAU W- r*^ KRilN
^Si TTPfWIITTiN MflSA&CS
Ki tAMO-WAT SUOfS
^H MCfM NO WMntUII
1
MAKE YOUR
OWN SlIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Kogular tize 3Vix4 or th« N*w DupUx 2x2.
Sold by Audio - Viiuol, Photo & Thvatr*
Supply Oaolert. For FREE SAMPLE writ* —
RADIO-MAT SLIDE CO., Dapt. V,
777 Oakridq* Blvd.. Daytona BMch, Pla.
Something Worth Looking Into .
AUDI-VIEWER SOLVES YOUR FILM
PROJECTION PROBLEMS WITH
ONE COMPACT, EASY-TO-OPER-
ATE UNIT!
Yes, Audi-Viewer is worth looking
into. It will revolutionize your film-view-
ing program. Now you can show films
in any lighted room through the magic of
rear-projection viewing. Students itoy in
tlieir classrooms! Windows are open for
ventilation; There is light for note-taking!
Supervision is ansyl
Developed by teachers to fill a long-
fclt need in the field of film presentation,
the Audi-Viewer will more than please
you.
You can put an Audi-Viewer to work
for you rigiit away by contacting your
nearest dealer or writing to us directly.
SARASOTA AUDIO-VISUAL CORP.
P.O. Box 3637 Sarasolo, Flo.
NEW!
Religious
motion picture
and sound
filmstrip
developments
Booth
F-50
right in front
of the elevator
on the Main
Exhibit Floor
I960 NAVA
Convention
Morrison Hotel
August 6-9
iialiti/
Educational Screen and Audiovisual Guide — August, 1960
461
Advertisement
HELPFUL BOOKS
ADMINISTERING AUDIO-VISUAL SERV-
ICES. By Carlton W. H. Erlck>an. Cavar>
administrative, supervisory, and tech-
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petent performance in all service as-
pects. 479 pp., illustrated. Macmlllan
Company, 60-Sth Ave., New York 11,
N. Y. $«.95.
THE AUDIO - VISUAL EQUIPMENT
MANUAL. By James D. Finn. Published
under the general editorship of Edgar
Dale. 384 pp. 1400 illustrallont.
Henry Holt and Co., 383 Madison
Ave., New York 17, N. Y.
SIS.OO.
AUDIO - VISUAL MAHRIAIS: THEIR
NATURE AND USE. Revised EdIHon
By Waiter Arno Wittich and Charles
F. Schuiler. 570 pp. 349 Illustrations
14 Color Plates. Harper * Brothers
49 E. 33rd St., New York 16, N. Y.
19S7. $6.50.
AUDIO-VISUAL METHODS IN TEACH-
ING: REVISED AND ENLARGED. By
Edgar Dale. 544 pp. Illustrated; and
with 49 full-color plates. Henry Holt
and Co., 383 Madison Ave., Now York
17, N. Y. $7.75.
EDUCATORS GUIDE TO FREE SLIDE-
FILMS. Compiled and Edited by Mary
Foley Horkhetmer and John W. Differ.
Twelfth Annual Edition, 1960. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
plied and Edited by Walter A. Wittich,
Ph.D., and Gertie Hansen Hoisted,
M. A. Sixth Annual Edition. 1960.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowl-
kes. 20th Annual Edition, 1960. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $9.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study In
Photoplay Appreciation. By William
lewin and Alexander Frazler. illus-
trated. Educational A Recreational
Guides, Inc., 10 Brolnerd Road, Sum-
mil, New Jersey. $3.95 on approval.
tion processing $3.75; 25 ft. magazine
net $3.40; 50 ft. 16mm magazine net
$3.70, 100 ft. 16mm roll $8.25). Charges
for "Sonotrack" coating of already
processed film are 6c per foot for less
than 400'; 4c for rolls longer, minimum
$3 per roll. Film is cleaned without
extra charge, but bad splices mean
extra billing and delay. Film should
be sent wound as for projection. Work
is done only in Rochester.
Transportation 4 kits INPRO ea. set
includes 10 flat pix 11x14"; a 30 fr fs
col; a 35p manual $25. I: Boats, Ships
and Harbor; II: Trucks and the Motor
Age; III: The Freight Train as a Car-
rier of Goods; IV: Airplanes and the
Airport. Elem.
Let's Visit Africa
28 color transparencies mounted in
"childproof" Viewmaster-type
FILM DISC
with script, study print, in sturdy folder $2.65
( S hapel Films
V y p. 0. Box 1 79, Culver City, Calif.
Recent BEST SELLERS
lv¥ FILMSTRIPS
Basic AlCEBRA / ., , , ,^
TOP SEVEN in"demand1^Tasir
subject sets . 5 are blacK and white '
all are captioned ... all recommended
for purchase under Title III. NDEA.
Basic ALGEBRA Grades 8-9. Photos of familiar
objects and situations. Diagrams simplify alge-
braic concepts, uses, and relate with arithmetic.
— 556 S.Set of 7, boxed, avg. 50 frames ea. $20.45
FRACTIONS Gr. 4-5. Pictures clarify concepts.
— 535 S.Set of 8, boxed, avg. 43 frames ea. $23.40
SCIENCE for Beginners Gr. 3-4. In COLOR.
_ 425 S.Set of 6, boxed, avg. 38 frames ea. $27.00
Basic WEATHER Gr. 6-9. Fine photos, diagrams.
_ 426 S.Set of 4, boxed, avg. 56 frames ea. $11.70
EARTH and UNIVERSE Gr, 6-9. Drawings, photos.
_ 487-S.Set of 7, boxed, avg. 51 frames ea. $21.50
Plane SEOMETRY Gr. 9-10. Photos, drawings.
_ 541 S.Set of 12, boxed, avg. 49 frames ea. $35.10
Primary SCIENCE— Group I Gr. 1-2. In COLOR
_ 424 SA,Set of 6, boxed, avg. 25 frames, ea. $24.30
Orders Sliipped Same Day Received • Catalog on Request
SOCIETY FOR ViSUAL EDUCATION, INC.
I ^.1^ Divcfsgy Pkwy .Depc. IB2. ( I'K.iEo l-i. III
KNOWLIDGI
IHRBVCN flDI[CI[B riCTVtll
BUSINESS CORPORATION ■ SUBSIDIARY OF CRAFIEX. INC
SVE
GENEHAL
To Order,
check item
desired.
Mail
entire ad.
Directory of
Sources and Materials
Listed on Pages 457-462
i
AMERICAN GELOSO Electronics Inc.,
312 Seventh Ave., New York.
AMERICAN OPTICAL, Buffalo 15, N.Y.
AMMIKE — American Microphone Mfg.
Co., Division of GC— Textron. 412 S.
Wyman St., Rockford, 111.
AMSEAT — American Seating Company,
901 Broadway, Grand Rapids 2, Mich.
BOLEX— Paillard. Inc.. 100 Sixth Ave.,
New York 13, N. Y.
CAMART— Camera Mart, Inc., 1845
Broadway, New York 23, N. Y.
EDLr— Educational Developmental Lab-
oratories. Inc., 75 Prospect St., Hunt-
ington, N. Y.
ELECHEM— Electro-Chemical Products
Co., 427 Bloomfield Ave., Montclair,
N. J.
GECOMPRO — General Electric Co.,
Electronics Park, Syracuse. N. Y,
GRAFLEX, Inc.. 3750 Monroe Ave.,
Rochester 3, N. Y.
INPRO — Instructional Productions Com-
pany, 2527 Honolulu Ave.. Montrose,
Calif.
LECTRO— Lectro-Stik Co., 4155 Mont-
rose Ave.. Chicago 41, 111.
MAST Development Company, Inc.. 2212
E. 12th St.. Davenport, Iowa.
MITCHART— Mitchell Art Productions,
P.O.B. 25005, West Los Angeles 25.
Calif.
NEWCOMB Audio Products Co., 6824
Lexington Ave., Hollywood 38, Calif.
PHOSPEC — Photographic. Specialties
5170 Hollywood Blvd., Hollywood 27,
Calif.
SARAV — Sarasota Audio-Visual CoiBi^
P.O. Box 3637, Sarasota, Fla. ^1
SAUPPE— Spindler & Sauppe, Inc.. 2201
Beverly Blvd., Los Angeles 57, Calif.
STROMBERG-CARLSON, Rochester 3,,
4
UISC — Universal International Sales-
Corp.. 314 Fairview Ave., Seattle 9,
Wash.
VARI-TVPER Corporation, 720 Freling-
huysen Ave., Newark 12, N. J.
VICTOR Animatograph Corp., Division'
of The Kalart Co., Inc., Plainville,
Conn.
VISAID— Visual Aid Materials Co., 3212
Butler Ave., Los Angeles 66, Calif.
462
Educational Scree.n and Audiovisual Guide — August, 1960'
UCATIONAL SCREEN AND
Received c ^ ^(^\\
\UDIOVISUAL
JIDE
September, 1960
From "Education in America:
Til* 17th and 18th Canturiat"
—Coronet Films
NAVA Convention Report— page 484
Developing Map Reading Skills— page 486
Michigan professor
uses Argus TV camera
to teacli TV instruction
Edward Stasheff, Professor of Speech at the University of Michigan, explains:
"For my course in TV production, I need
a camera that is compact and easy to
move between studio and classroom, yet
gives me sharp, clear results,"
NOW JUST *595*
-the cost of a movie projector-
can bring your school closed -circuit television. This
new Argus Direct-Wire TV Camera transmits a clear,
vivid picture with ordinary room light. It telecasts up to
1000 feet through standard co-axial cable. It hooks up to
any TV receiver without interfering with regular reception.
It can produce the same picture on several receivers at
once, or as many as four cameras can be channeled to a
single receiver. It costs about one third as much as other
closed-circuit TV cameras.
'price includes 1-inch, f/1.9 lens; telephoto and
wide-angle lenses available at modest extra cost
argus
"The Argus Uirect-Wire TV Camera
gives me the picture quality I need with
nothing more than normal room light."
"It attaches to any TV receiver, warms
up in just five minutes. And you don't
have to be an engineer to operate it."
Available for purchase under the
National Defense Education Act.
argus
AV
Audio-Visual Systoms
Ann Arbor, Michigan
WRITE FOR FREE BOOKLET:
How to use Direct-Wire TV as a low-
cost educational tool.
Argus A/V Systems Dept. AA
Argus Cameras, Inc.
Ann Arbor, Michigan
Name-
Schools
GENERAL TELEPHONE & ELECTRONICS \«S?/
The Authors
EDUCATIONAL SCREEN AND
Dr. Bathurst is associate professor
of education at Fresno State College,
Fresno, Calif., teaching elementar>-
and audiovisual education. He has
presented the material in this story to
several of his classes at the college
and university level and says he has
found reflected there the growing in-
terest in building map reading abili-
ties of the young.
Helen Carlton is audiovisual co-
ordinator at St. Petersburg Senior
High School, St. Petersburg, Fla. She
is an old friend of EdScreen and AV
Guide; for another of her light but
deft contributions see the issue of
March, 1956.
Samuel Rubinstein is an instructor
at Junior High School No. 104 in
New York Citv.
AUDIOVISUAL
GUIDE
September, 1960 Volume 39, Number 9, Whole Number 389
EDITORIAL
482 The Ultimate Up Until Now
ARTICLES
484 NAVA Convention Report
486 Developing Map Skills Leonard H. Bathurst
489 Film Earphones in Classroom Samuel R. Rubinstein
490 "I Can Dream, Can t I?" Helen Carlton
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
rAUL C. REED, Editor. JAMES R. CUMMINGS, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor for the
Church Fiald. I. C. LARSON and CAROLYN GUSS,
Editors for Film Evoiuotions. MAX U. BILDERSEE,
Editor for Iha Audio Field. IRENE F. CYPHER, editor
for the New Filmstripi. PHILLIP LEWIS. Technical
Editor. WILLIAM F. KRUSE, Trade and Public Re-
lotioni, IRENE THORSON, Editorial Aisiitanl.
BUSINESS STAFF
H. S. GILIETTE, Publi.her. MARIE C. GREENE,
WILLIAM LEWIN, Aiiociote Publisheri. THEA H.
BOWDEN, Busineil Manager, OLIVE R. TRACY,
arculation Manager. PATRICK A. PHILIPPI, Qrcv-
lotion Promotion. WILMA WIDDICOMBE, Adver-
titing Production Manager.
Advertising Representatives
Summit, N.
WILLIAM LEWIN, 10 Broinerd Rood
(Crestview 3-3042)
WILLIAM F. KRUSE. 2000 Lincoln Park West BIdg..
Chicago 14, III. IBitleriweel 8-5313)
EDITORIAl ADVISORY BOARD
JAMES W. BROWN. School of Education. Son Jota
Stote College. Colifornia
EDGAR DALE. Head, Curriculum Division, Bureau of
Educational Research, Ohio State Univorsity.
Columbus
AMO DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor In Charge.
Audio-Visual Education Section, Los Angeles
City Schools, Los Angeles, California
W. H. DURR, Supervisor. Bureau of Teaching Ma-
terials. State Board of Education, Richmond,
Virginia
CHARLES F. HOBAN, Institute for Cooperative Re-
seorch. University of Pennsylvania. Philadelphia
EMILY S. JONES. Executive Secretary. Educational
Film Library Association. New York City
F. EDGAR LANE, supervisor. Instructional Moterlois
Deportment. Board of Public Instruction. Dade
County. Florida
F. DEAN McClUSKY. Professor of Education, Heod
of Audio-Visual Education, University Exten-
sion, University of California at Los Angeles
SEERLEY REID. U. S. Office of Education. Notional
Defense Education Act, Washington
CHARLES F. SCHULLER, Director, Audio-Visual Cen.
ter. Michigan Stote College. East Lansing,
Michigan
ERNEST TIEMANN. Director. Visual Instruction Bu-
reau, Associate Professor. Division of Exten
sion, The University of Texas. Austin
DON WHITE. Executive Vice President, Notional
Audio-Visual Assoelotion. Fairfax, Virginio
DEPARTMENTS AND FEATURES
467 The Authors
468 AV Business News
478 News
478 Calendar
492 Filmstrips Irene Cypher
494 Film Evaluations L. C. Larson, Carolyn Guss
497 AV in the Church Field William S. Hockman
499 Audio Max U. Bildersee
502 Trade Directory for the AV Field
503 New Equipment and Materials
513 Helpful Books
514 Directory of Sources
515 Index to Advertisers
ATIONAL
lATION
OF
Founded In 1922 by Nalson L. 6ra«n«
BUSINESS & EDITORIAL ADDRESS: EDU-
CATIONAL SCREia* & AUDIO-VISUAL
GUIDE. 2000 Lincoln Park West Bldg., Chi-
cago 14, Illinois. Contents Indexed in the
Wilson Educational Index. For microfilm vol-
umes, write University Microfilms, Ann Ar-
bor. Michigan.
SUBSCRIPTION PRICE (U. S. currency or
equivalent) : Domestic — $4 one year, $6.50 two
years. $8 three years. Canadian and Pan-
American — 50 cents extra per year. Other
foreign — SI extra per year. Single copy^S
cents. Special August Blue Book issue— -$1.00.
CHANGE or ADDRESS should be sent im-
mediately to insure uninterrupted delivery of
your magazine. Allow five weeks for change
to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL
GUIDE is published monthly by Educationa]
Screen, Inc. Publication office. Louisville,
Kentucky. Business and Editorial Office, 2000
Lincoln Park West BuUding, Chicago 14. Illi-
nois. Printed in the U. S. A. Entered u
second-class matter November, 1959. at the
post office at Louisville, Kentucky, under tbe
Act of March 3, 1879.
ADDRESS ALL MAIL (Subscriptlona, Ctaana*
of Address, Forms 35791 to: 2000 Lincoln Park
West Bldg., Chicago 14, IlUnols. Second-claei
postage paid at Louisville, Kentucky.
ENTraE ISSUE COPTRIOHT 1960 BT
THE EDUCATIONAL SCREEN, INC.
Educatio-nal Scree:\ and Audiovisual Guide — September, 1960
467
AO OPAQUE
DELiNEASCOPE
LIGHTER
AND BRIGHTER
AO's New High Speed Opaque
Delineascope projects a brighter
image than any other opaque pro-
jector. Improved, large-diameter,
coated projection objective deliv-
ers a full 145 lumens to screcn.You
have clearer image definition in
tone, contrast and detail . . . from
edge CO edge, from corner to cor-
ner of the screen. And, it's lighter
than ever.. .only 29 lbs.
RIGHT SIDE CONVENIENCE
New, modern styling and design
places all adjustments on the right
side of the instrument. ..where they
belong. You operate switch, focus
knob, opitcal pointer and handy
roll feed. ..quickly and easily. Extra
deep copy platform positions and
locks instantly at any desired level
...accommodates material up to 2>/2
inches thick. Every detail has been
planned for your convenience.
SERVICEABILITY
Large hinged access door makes it
easy to replace bulb and clean re-
flecting mirrors. All-glass reflecting
mirrors will not tarnish or deterio-
rate. AO's exclusive glass reflecting
surfaces plus sturdy "unitized"con-
struction assure projection preci-
sion that will withstand vigorous
classroom use. You can be sure that
your AO Opaque will still produce
the brightest screen image, even
after years of service.
American Optical
Company
INSntUMINT OIVItlON, tUffAlO IS. NIW TOtK
Dept. J241
D Please send full information on AO's New
Opaque Delineascope by return mail.
□ Please have my AO Sales Representative set
up a demonstration.
Name
Address
City
_Zone_
State.
M
IN CANADA writ*— American Optical Company Canada Ltd.. Box 40, Terminal A., Toronto, Ont.
Industry
news
EBF T/Mc Programs
Encyclopaedia Britannica Films,
Inc., has started production of "pro-
grams" for use in self-instruction teach-
ing machines. Initial subject areas now
ready are high school and college
math and foreign languages, the latter
with an "added audio component"—
a pre-recorded tape cartridge" con-
taining key sounds and phrases which
are fed to individual student earphones
on cue from the printed program."
The EBF "Temac" programs are ex-
pected to be available soon in two
forms (a) for the teaching machine
and (b) the programmed textbook, "a
unique kind of book which also pro-
vides a sequential, organized presenta-
tion." Next in line for "program" treat-
ment are similar factual subjects such
as English grammar and spelling and
Latin.
Animation Workshop
More than 100 artists and tech-
nicians representing 70 firms and or-
ganizations attended a 4-day workshop
in film animation techniques sponsored
by Florman & Babb June 12-15 at
New York's Trade Show building. Film
producers and advertising agency
executives were the panelists who car-
ried the course from idea to story-
board to camera and eventually to
audience.
Warren Portman, designer of the
stand used at the workshop, led sev-
eral sessions; a trip was taken through
the Du Art lab; and Arthur Florman
outlined the possibilities of low budget
ill-plant and .small studio animation
Eriii-i I'm. 111.. I innii-r-Kitzgrrald-.'^am-
pie, Inr., talks on animation lerliniqucs.
production. The technical up-grading
and business building potential of this
first animation seminar augurs similar
events in the future.
(Continued on Page 472)
468
Educational Screen and Audiovisual Guide — September, 1960
I
Get best choice of show dates
Dial Good Grooming Movie
Association Films, Inc.
561 Hilgrove, La Grange, 111.
Please send me your new 20-minute, full-color sound film on
good grooming. Available after Nov. 1, 1960. Date wanted
; 2nd Choice ; 3rd Choice
Also send me one free copy of Teacher's Guide and
free copies of new student booklet.
(please print)
School-
School address-
City
ES
Educational Screen and Audiovisual Guide — Sehtembek, 1960
471
AV
industry
news
(Continued from Page 468)
Front and Center
In the impressive 96-page Chapman
study, "Design for ETV," published
by the Educational Facilities Labora-
tories in the course of its work under
a $4.5 million dollar Ford Foundation
grant, there are 13 reading references
suggested under the heading "Audio-
visual Teaching Techniques and
Equipment." Five of the 13 are from
Educational Screen and Audiovisual
Guide, four feature articles and our
annual Blue Book of Audiovisual Ma-
terials. The remainder: Eastman
Kodak publications, 3; National Edu-
cation Association, 3; Ozalid, 1; Mod-
ern Language Journal, 1.
M.R.I.A. Elects
Officers of the Magnetic Recording
Industry Association for the coming
year are: president: Herbert Brown,
Ampex; vice president: Kenneth Bish-
op, Bell Sound; treasurer: Charles
Murphy, Michigan Magnetics; secre-
tary: Herman Kornbrodt, Audio De-
vices. Board members: Hugh Daly,
Magnecord; Victor Miller, V-M; Irving
Rossman, Pentron; Harry Sussman,
Telectro; E. Wallerstein, Everest
Records.
Rugged
construction
plus
ease of
handling
equals . . .
Everyone working with audio-visual equipment
knows that your best buy is the best you can
buy! In the case of projection screens, that's
Da-Lite ... a full line of wall-type and tripod
models with exclusive features developed over
the past 50 years by men who specialize in
improved picture projection. See the all-new
Da-Lite Jr. Electrol— the finest electrically-oper-
ated medium-sized wall screen ever produced.
Your Da-Lite A-V dealer will gladly demonstrate!
TC^tcte tocUuf i
For complete
nformation on Oa*Llte
Vidiomaster Screens
and name of Oa-Lite
Franchised A-V
dealer near you)
Vidiomaster A
Specially engineered
for use by
schools and industry
Da-Lite
SCREEN COMPANY
>Varsaw, Indiana
^Tradtmark
Werthpimer at left, with Mr. and Mrs.
Feldman at their plane.
Wertheimer Back,
Feldman Away
Adolph M. Wertheimer, executive
vice president. Radiant Manufacturing
Co., returns from European sales trip
in time to see off his sales vp, Herschel
Y. Feldman, on a similar trip to Israel
and south European cities.
U.S. Films Festival-Bound
The Committee on International
Non-Theatrical Events (CINE) has
chosen 39 non-feature type films as
entries in the 1960 International Film
Festivals in Venice, Edinburgh, Berlin
and Vancouver. Four are university-
produced; Churchill - Wexler landed
two of its pictures on the list. Anna L.
Hyer, executive secretary of DAVI-
NEA and CINE coordinator, credits
the success of U. S. entries during
the past two years to the high stand-
ards set by the CINE screening group.
DA VI at Miami Beach
The Department of Audiovisual In-
struction, N.E.A., is calling for com-
mercial exhibits at its 1961 meeting at
the Deauville Hotel, Miami Beach,
Florida, April 24-28. Most booths are
8 X 10 ft., a few larger, some smaller.
Rates range $190 to $22.5.
GE's Large-Screen TV
Although not yet marketed commer-
cially, General Electric's large-screen
TV used at the nominating conventions
offers hopeful prospect of effective
large-group use of the medium. An
oversize rear-projection screen about
3.5 feet behind and 55 feet above the
speaker's platform allowed everyone in
the great convention halls to have a
clear view of the speaker, and hook-
(Continued on Page 474)
472
Educational Screen and Audiovisual Guide — September, I960
TilECI/^RpOM
mCHE^ RPMArNS
INTHEll CEr^TER
OF TilE I PICTURE
IKrCORE^ETnLMS
Why do
teachers overwhelmingly
prefer
Coronet films
to all other
educational
motion pictures?
. ..Because Coronet films have been produced
solely with classroom requirements in mind!
Even in brief screening sessions, teachers are quick to recognize that Coronet films are designed to make
optimum use of limited time ... to reflect basic educational concepts . . . and to correlate precisely with
the curricula and textbooks which are the teacher's guides in daily instruction.
As she strives to make her classroom a vivid, rich center of learning, the teacher considers it an obliga-
tion to restrict her use of materials to those, like Coronet films, which help her do the most effective,
specific teaching job.
Her enthusiastic approval of Coronet films is substantiated by facts. Coronet is the only producer with
a research-script department which analyzes, unit by unit, state-approved curricula and appropriate
related texts to determine fundamental guideposts for scriptwriters and film makers.
The result? — films which truly correlate to what is being taught . . . exactly and specifically.
You may wish to investigate for yourself why Coronet films are teacher-preferred. We shall be pleased
to send you a handsome, new chart correlating more than 100 science films for grades 4-6 to 30 widely
used textbooks (from which you may make preview selections at no obligation) and other literature
telling the complete story of Coronet Films. Merely send your request to:
DEPT. ES-960 • CORONET BUILDING • CHICAGO 1, ILLINOIS
Educational Screen and Audiovisual Guide — September. 1')60 473
f^ y industry
news
(Continued from Page 474)
to the deaf through schools, organiza-
tions and other groups along lines
similar to the federal Braille and Talk-
ing Books programs for the blind.
Realist Moves
Realist, Inc., has moved its manu-
facturing facilities from Milwaukee to
Berlin, Wisconsin, and its general of-
fices five miles north to Menomonee
Falls, Wise. The address: N93
W 16288 Megal Drive.
Appointments at EBF
Joseph E. Dickman has been pro-
moted to manager of special projects,
such as promoting the utilization of
Encyclopaedia Britamiica Films' com-
plete science courses on film. His place
as southwest manager will be taken
by Grant Halladay whose Canadian
assignment goes to Lael Carter, now
in Ohio. Elliott Newcomb is named
head of the federal government divi-
sion. Raymond P. Kroggel, northeast
district manager, is upped to vice
president in the same territory.
Recent New York demonstration of high speed slide production
as described below.
Shot to Screen In 18 Min.
Black-and-white 35mm slides photo-
graphed at an AV meeting in New
York were projected on the screen 18
minutes later and were available in
quantity for immediate delivery.
The original negatives were process-
ed in 6 minutes in Cormac's "Unibath
CC-1," dried in 2 minutes in their
"Unidri," printed on Kodak High Con-
trast Copy Film by electronic flash in
the new Heiland "Repromar" copy
Test Films to SMPTE
camera, processed in 3 minutes, dried
in 2, and mounted and projected on
the screen in another 6. Any number
of duplicates could be made at once.
The Society of Motion Picture and
Television Engineers has taken over
the motion picture test film program
formerly administered by the Motion
Picture Research Council, recently
dissolved.
/^
DETAILS OF THE PROGRAM
Borodin Polovtsian Dances from Prince Igor
(Stranger in Paradise)
Tcliail<ovsky Symphony No. 5 in E (Moon Love)
Waldteufel Espana Waitz (Hot Diggity)
Cliopin Polonaise No. 6, in Ab Major
(Tiii the End of Time)
Tchaikovsky Symphony No. 6 in B
(The Story of a Starry Night)
Rachmaninoff Piano Concerto No. 2 in C Minor
(Full Moon and Empty Arms)
Chopin Fantasie Impromptu in CH Minor
(I'm Always Chasing Rainbows)
Tchaikovsky Romeo and Juliet Overture (Our Love)
NEW BONUS
RECORDED TAPE
Some of our greatest popular songs — "Full Moon and Empty
Arms," "Till the End of Time," "Stranger in Paradise" - took
their melodies from the classics. Eight of these lovely themes —
in their original classical setting — are the basis for "Classics
that Made the Hit Parade."
This unusual program, professionally recorded in sparkling
full fidelity on Audiotape, is available Right Now from Audio-
tape dealers everywhere. (And only from Audiotape dealers.)
Don't pass up this unique opportunity to get a fine recorded
tape at a bargain price.
aiiciiotapje
Manufactured by AUDIO DEVICES, INC.
444 Madison Ave., New York 22, New York
Offices in Hollywood & Chicago
DETAILS OF THE OFFER
This exciting recording is available
in a special bonus package at all
Audiotape dealers. The package con-
tains one 7.inch reel of Audiotape (on
l'/2-mil acetate base) and the valu-
able "Classics that IVlade the Hit
Parade" program (professionally re-
corded on Audiotape). For both items,
you pay only the price of tv^fo reels
of Audiotape, plus $1. And you have
your choice of the half-hour two-track
stereo program or the 55-minute
monaural or four-track stereo ver-
sions — all at T/z ips.
See your Audiotape dealer now!
476
EdUCATIOJN.\L ScKEE.N and AlDIOMSLAL (iUlUli Stl'TliMBhK, 1900
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
Knights of the Round Table — A set of two filmstrips. Port One, black-and-white, 25 frames, explains
the background of the story, its theme, its significance as an early attempt to organize a league of
nations and how the United Nations Security Council is the Round Table of today. Part Two, full color,
28 frames, tells the story of the great legend, based on the M-G-M photoplay. $7,50.
Alexander the Great — Biography of the first man to conquei tlu- tiviiizuo world, based on (he photo-
play. Shows Alexander's effort to unite Europe and Asio, a task with which the U.N. is still faced.
J5 frames. $7.50. With guide, $7.80.
Seiid for complete catalog.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
Educational Screen and Audiovisual Guide — September, 1960
477
Ne"ws
people
organizations
events
University Film Producers
Meet At Williamsburg
Producers of educational and docu-
mentary films from colleges and uni-
versities met August 7 at the College
of William and Mary in Williamsburg,
Virginia, for the 14th Annual Confer-
ence of the University Film Producers
Association. Host for the affair was
the Film Production service of the
Virginia State Department of Educa-
tion.
Representatives of the major motion
picture equipment companies were on
hand to demonstrate the latest in
movie making equipment.
Prizes Awarded in Farm
Film Foundation Show
Richard G. Turner, visual aids tech-
nologist at the New York State College
of Agriculture, Cornell University,
Ithaca, N. Y., won the Farm Film
Foundation's 1960 Professional Im-
provement Award. Mrs. Edith Ben-
nett of Washington, D. C, executive
vice president of the Foundation, pre-
WHEELIT
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GRUBER PROI
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Toledo 6,
Ohio
sented the winner with a Certificate
of Award and a check for $500 on
July 18 at the annual meeting of the
American Association of Agricultural
College Editors being held at Oregon
State University.
Kirby Brumfield, information spe-
cialist at Washington State University,
Pullman, and Hays L. Fisher, senior
photographer in the Agricultural Ex-
tension Service at the University of
California, Berkeley, both received
honorable mention certificates and
checks for $50.
Indiana U. Conference
Evaluates Airborne TV
An Airborne Television Conference
and Workshop was held at Indiana
University, June 27 to July 1. Over
600 educators from the project's area
and from several foreign countries at-
tended the first two days of the con-
ference and 71 took part in the full
five-day workshop.
Speakers and resource persons
brought to the conference included
John E. Ivey, Jr., Harold B. Gores, I.
Keith Tyler, Gerald F. Winfield, Miss
Martha Gable and Edgar Dale.
Airborne telecasts will begin on a
six-month trial basis in January, 1961.
The following September, for six hours
a day, a full academic year of telecasts
wiU begin from a plane flying over
Montpelier, Indiana. Courses will be
offered in elementary and high school
subjects at a frequency of two to four
times per week.
Plan Florida TV Institute
For Medical Administrators
On October 28 and 29, 1960, the
Council on Medical Television will
present "Teaching with Television:
An Institute for Medical Educators."
This is a tuition course designed for
educators and administrators who have
expressed interest in acquiring more
information on television funda-
mentals. These sessions and small
group demonstrations wiU be taught
by educators actively using television,
and illustrated examples will be drawn
from among the 23 medical schools
now using television for medical edu-
cation and research.
The first day of the Institute, Fri-
day, October 28, will be held at the
University of Florida College of Medi-
cine in Gainesville. On Saturday morn-
ing, October 29, participants will
board a chartered bus for Jacksonville
Cover Scene
Ah, 'twas ever thus ... a fella
just can't enjoy him.self on the
way to school on a beautiful
September morning. Only a half-
hour late and you get the old
what-for from the schoolmaster.
Of course, this scene goes
back about 2.50 years. Educa-
tion in America: The 17th and
18th Centuries is a 16-min.
production of Coronet Instruc-
tional Films.
where Dr. Max Michael will demon-
strate the use of an open-circuit
"scrambled image" TV system as an
aid to graduate and postgraduate edu-
cation. This presentation will employ
the microwave link connecting Jack-
sonville with the medical school at
Gainesville.
NBA Departmental Status
Voted to School Librarians
In action taken at its annual con-
ference in Los Angeles, the National
Education Association voted depart-
mental status to the American Associa-
tion of School Librarians, June 30,
Calendar.
September 24 — October 2 — Inter-
national Congress on Medical
Photography and Cinematography,
Cologne, Germany.
September 28-30— Illinois Audiovisual
Education Association, Aurora, 111.
October 10-13-Industrial Film and
AV Exhibition, New York City.
October 14-15 — Society of Photo-
graphic Scientists, Engineers, Wash-
ington, D. C.
October 14-17— National Association
of Public School Adult Educators-
Adult Education Association, Den-
ver.
October 19— November 1— San Fran-
cisco Film Festival.
October 27-28 - TV Institute for
Medical Educators, Gainesville, Fla.
October 28-29— Southern Section Con-
ference, Audio-Visual Education
Association of California, Pasadena.
478
Educational Screeiv and Audiovisual Guide — Septe.mber, I960
Charlie
the Destroyer
LEVOLOR
BOTTOM RAILS
CAN TAKE IT!
Yes, you can depend on the husky .025 metal and the
triple "U" forming. LEVOLOR bottom rails are truly
HEAVY DUTY— made to take use and abuse.
Information that insures the best installation pos-
sible is a service all levolor representatives will give
you. They will submit a prospectus covering eveiy
detail of your Venetian Blind installation— help with
the specifications and make a final inspection after
the blinds are installed. It is a service that guar-
antees good specifications and good Venetian Blinds.
VENETIAN BLINDS
AUDIO-VISUAL CONVENTIONAL SKYLIGHT
Levolor Lorentzen, Inc., 720 Monroe St., Hoboken, N. J.
Educational Screeiv and Audiovisual Guide — September, 1960
479
N^eWS continued
1960. The 5,000 delegates who make
lip the representative assembly, the
policy-forming bod\- of NEA, ap-
proved the action by which AASL be-
comes an NEA department while con-
tinuing its status as a division of the
American Library Association.
Headquarters of the AASL will re-
main at the American Library Associa-
tion in Chicago with Eleanor Ahlers
as executive secretary of the division.
A staff member of NEA, as yet un-
named, will act as liaison between the
two groups.
U. of Chicago Lab School
Appoints Field Coordinator
A field services coordinator has
been appointed for the laboratory
school of the University of Chicago.
This new position was created pri-
marily, it is said, because of the prob-
lems involved in arranging field trips
for large numbers of students.
The major responsibilities of the
field services coordinator, according
to the university, will include arrang-
ing transportation, making contacts
at the places to be visited, preparing
proper release forms, and securing ma-
terials to be used in planning the trip
with the students. In some cases the
coordinator will meet with the group
prior to the trip and discuss the geog-
raphy or culture of the area to be visit-
ed. He will also document the trip
photographically if the resulting ma-
terials could be of instructional value
to the teacher involved.
About 80 trips off campus for the
lab school were planned for the com-
ing year. This is about three times as
many as had occurred prior to this
service. A resource file is gradually be-
ing developed for use as a reference
for the teachers.
Two AV Books Available
Educational Screen has a limited
supply of two volumes, Picture
Values in Education, and Com-
parative Effectiveness of Some
Visual Aids in Seventh Grade
Instruction, both by Joseph J.
Weber. One or both are avail-
able upon written request at a
cost of one dollar each to cover
postage and handling.
A New Concept in Language Training-
TUTORETTE
TUTORETTE, a complete, closed circuit
language lab. for individual or group
instruction, is a compact, light weight,
practical and economical language
training unit. TUTORETTE adds amaz-
ing LSP (Live Sound Playback) to all
standard language records.
LSP
yV[ SOUND PUYBACK lets' students hear their
own voices repeating the recorded
material through the individual LSP
microphone-earphone system. TUTOR-
ETTE is a 12 watt, true high fidelity, 4
speed record, player and PA system.
Ask your dealer about TUTORETTE.
/ludiol
Corporation jf
All ATC products are
• transformer powered
TOTllCS /'"' ''0"^P'<^'<' safety.
Box 505, North Hollywood 6, California
The Passing Parade
in
Educational Screen
10 Years Ago
A coordinated schedule of the
tional Audio-Visual Convention,
Chicago's Sherman Hotel, July
Aug. 2. . . . Film Council of Ame
senate meeting. . . . EFLA general
sions and six group meetings, also
joint meetings with FCA, NAVA,
the Midwest Forum on Audiov
Aids. Speaker: Roy E. Larsen, p
dent of TIME, Inc., and chairma
the National Citizens Committee
Better Schools. . . . Seerley Reic
ported 27,2.57 sound motion pic
projectors in 24,.314 U. S. high sch
. . . James Card, of Eastman He
and George Hamilton, Keystone '^
Co., wrote about early equipmeni
20 Years Ago
Editor Nelson L. Greene reported
60.5 "/udges" in 36 states individi
evaluated 1807 different educati
films after actual use with classes.
The new i'.onal plan for DVI-NE/^
tended to put every teacher w
easy travel distance of the annual
zone meeting and anticipating a
percent incre;fse in membership (
400). . . . Continuation (18th in:
ment) of A. E. . Krows' history of '
tion Pictures— N'ot for Theatres."
Report by E. C. Waggoner and
Cochran on the second Mid
Forum on Visual Teaching Aids.
Query, by J. E. H'ansen, "Where
we going in visual' instruction?"
Chicago schools bu>V 40 more mj
picture projectors bri nging total td
(sound and silent), a^lso S8,000 \»
of Eastman, Yale anc^ Erpi films.
A 4-page, 4-color SV E advertise
of Kodachrome slides.
30 Years Ago ^1 M
The National Academy* of Visu:
struction (Ellsworth C. Dent,
tary) announced a direcactory of
than 1,000 directors aij.-id prop
users of visual aids thi, "oughoi
United States, price $1, 1 ree to
bers. . . . The NEA De partm
Visual Instruction's meetin g at C
bus, Ohio, had as topic -S G;
Learning as a Vital Vaku ^ i" '
tion" and "The Art of (47'"^
Vital Value in Educatioi i- J'
Hollinger, president; F. C Deai
Clu.sky, vice president; B.alA. y*
baugh, local arrangements^' chai
480
Educational Screen and Audiovisual Guide — SEPXEM^toEB h
3 m REASONS
^A/HY YOU SHOULD BE USING
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MLMSTRIP and SLIDE PROJECTORS
SCHOOL MASTER 750
shown with exclusive accessory
rewind take-up and semi automatic
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when a School Master's brilliant projec-
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with the brighter, more detailed image
, . . projection problems are minimized.
Vou con use Filmstrips or 2 x 2 slides
with a School Master ... a dual-purpose
machine that utilizes the two most popu-
lar and effective visual materials. Con-
version from one to the other is quick
and easy ... in seconds . . • without
tools or removal of parts.
3) ^OL/ concentrate on teaching, not the
projector. So simple is its mechanism
... so sure its operation, the School
Master is easy for anyone to use.
School Masters, available in 500 and 750 watt manual or re-
mote control models, are priced from $84.50. Exclusive acces-
sory rewind take-up allows filmstrips to be rewound into storage
container automatically.
RAFLEX® AV RECORD PLAYERS
ht-weight, compact, dependable, Graflex AV Record Players were
signed specifically for classroom use. Features: Astatic Power Point
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:ords up to 12" diameter; built-in jack for external speaker (AV-II
y). Two models: AV-I (3 watts); AV-II (6 watts). Both models have
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For addiionoi information on ttie equipment stiown, see your Graflex
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Prices subject to change without notice.
islered Trademork
eai
iiit ''
GRAFLEli^
A SUBSIDIARY Of GENERAL PRECISION EQUIPMENT CORPORATION
ucATioNAL Screen and Alriovisuai, Guide -September, 1960
481
editorial
The
Ultimate
Up
Until
Now
Paul C Reed
We've never actually seen a learning room completely equipped for
the automatic audiovisual presentation of information and ideas, but
we hope to! We've seen it already, almost, and what we have seen
may well signal the most sensational advances of the next decade in
the adaptation of space and equipment for audiovisual presenta-
tions.
The ultimate up until now in rooms for audiovisual learning is
in the new Reception Center of Eastman Kodak's headquarters of-
fices in Rochester, New York. In these conference and meeting
rooms, groups that are assembled to learn can be multi-sensationally
impressed in such a way that learning is practically inescapable.
In these rooms total control of a complete array of audiovisual
facilities is at the fingertips of the instructor or communicator. Stere-
ophonic or monophonic sounds come from ceiling and wall speakers.
The amount and placement of light can be accurately related to the
needs of the moment. Screens position themselves appropriately for
various still or motion picture projections. Wide screens appear
when needed for projection of wide pictures or when two or three
standard pictures are to be projected simultaneously. All audiovisual
equipment, and in effect the total room environment, responds
instantaneously to the will of the leader.
Educators who have been privileged to experience the demon-
strated use of these presentation-facilities, (and you, too, could be so
privileged), are inspired to imagine the changes that could take
place in their traditional schools and colleges if instead of class-
rooms they were to create learning rooms for maximum audio-
visual impact. They recognize that this isn't a simple matter of copy-
ing a blueprint, but that there are fundamental concepts here to be
applied to every learning situation.
The Kodak rooms were not designed as model rooms to be copied.
Nor were they planned to sell equipment or materials. Actually they
evolved over a period of years as various departments strove to pro-
vide training and presentation facilities that would be most effective
and most efficient in the use of time and personnel. But there is
stimulation here for all educators and especially those seriously con-
cerned with creating environments and using methods based upon
sound psychological principles conducive to maximum learning.
But the ultimate is only until now. Change is the order of the day
and of the decade of the sensational sixties that lie ahead. For in-
stance, it would be but a simple step to automate completely to
audiovisual presentations in learning rooms like those at Kodak.
Human fingers can make mistakes and push wrong buttons. Finger-
tip control might better be replaced by completely automated elec-
tronic controls. If something as complex as a television station can
be programmed for a full day with completely automated controls,
why not an audiovisual presentation room, with complete and pre-
planned presentations of ideas and information automatically con-
trolled and readily available to learning groups as needed.
Let no one misunderstand, however. We well know that such
presentations, audiovisual and automated, would not be teaching.
Teaching is much more complex. But an important aspect of teach-
ing is the presentation of ideas and information. Too much current
teaching still relies too much upon the teachers' spoken words and
the reading of the textbook for the presentation of information.
The great educational advances of this coming decade will be in
the direction of freeing teachers to perform better those aspects of
teaching only humans can do. Automated audiovisual presentation
could be one of the giant steps.
482
Educational Screen and Aldiovisual Guide— September, 1960
At the new Monroe Elementary School, Monroe, Iowa, sclccied hy A.A.S.A.
for its e.xhihit of outstanding school ilesigm; R. J. Hekel, Superintendent, says:
"We're convinced that A-V increases
learning efficiency by 20 to 30 percent.'
"Even slow learners grasp meanings quickly when they
see a subject in context.
"After showing a movie on rural fire prevention, for ex-
ample, nearly every pupil readily understood basic con-
cepts of the subject. Before A-V, it was a slow process,
sometimes tedious, to drum home the same subject.
"We frequently show movies — and we take care to see
that they add to the learning experience.
"To show our movies, we selected the quietest, easiest-
to-operate 16mm sound projector we could find — the
KODAK PAGEANT PROJECTOR.
"Its quiet operation is not distracting, and we usually
don't have to show a new teacher or student more than
twice how to operate it with ea.se. This means we don't
have to lose valuable class time.
"We must move our projectors about the school, so we
don't like cumbersome, heavy machines. This Kodak
Pageant is as light as any we've seen. And we know
there's good reason for this projector's weight. For in-
stance, from our examination of the sound amplifier, we
found this to be a quality sound system, obviously not
skimped on in manufacture. This sound quality is exactly
what we need to accommodate showings in either class-
room or auditorium."
Test the Kodak Pageant Projector yourself. See how easy
it is to set up, how quietly it operates. Call your Kodak A-V
Dealer for a demonstration, or write for Pageant Bulletin
V3-22. No obligation, of course.
Kodak Pageant Projector y EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N.Y.
Educational Screen and Audiovisual Guide — September, 1960
483
A-V Show Dra^vs Crowds,
Sets Records in Chicago
See the October issue of Educational
Screen and Audiovisual Guide for added
features on the National Audiovisual
Convention and Exhibit.
1 HE final tally for the 20th annual National
Audiovisual Convention and Exhibit showed
3,170 registered in attendance. This exceeded
advance estimates, and surpassed the 1959 show
by 2.3 percent.
Those attending the big show at the Morrison
Hotel in Chicago, August 6-9 represented users,
producers, equipment manufacturers, and deal-
ers of non-theatrical motion pictures, film strips
and recordings for teaching and selling.
Harvey W. Marks, partner in the Visual Aid
Center, Denver, Colorado was elected president
of the National Audio- Visual Association. Marks
was installed by outgoing president W. G. Kirt-
ley of the D. T. Davis Company of Louisville,
Kentucky, who now becomes chairman of the
NAVA board of directors.
Mahlon H. Martin, Jr., M. H. Martin Com-
pany, Massillon, Ohio, was installed as first vice
president, and Harold A. Fischer, Photosound
of Orlando, Orlando, Florida, was made second
vice president of the association. Robert P.
Abrams, Williams, Brown & Earle, Inc., Phila-
delphia, Pa., and Earl Harpster, Harpster Audio-
Visual Equipment, Inc., Cleveland, Ohio, were
velv
elected secretary and treasurer respectively
Each of the officers will serve a one year term
Marks, former first vice president, was genera!
chairman of the convention.
The keynote speech of the convention waf
presented by James W. Hulfish, Jr., Fairfax
Virginia, director of information of NAVA. Usinf
three slide projectors and tape recordings anc
a "wide screen" Hulfish described the develop
ment of the audiovisual industry and deliverec
a prediction of the future of the use of audio
visuals in the next decade.
His presentation featured recorded interview:
with a score of men and women prominent ir
the audiovisual fields of business, education
religion, medicine and manufacturing.
Discussing the growth of the .\V industr\-
Kirtley said that "the audiovisual field repre
sents an investment in excess of .$2..5 billion ii
the United States since World War II."
"The annual dollar volume," he said, "was esti
mated to be over a quarter-billion dollars ii
1958 and in 1960 is expected to pass the .$30(
million mark."
"The most dramatic growth is taking place ii
education, where expenditures have been ac
celerated as the direct result of the Nationa
Defense Education Act of 19.58 which channel:
federal funds to the purchase of instructiona
materials, "he said.
The one-half mile of audiovisual exhibits locat
Officers of the newly forineil National Audio-Visual Association of CiiiKi.hi .NWAC) are
bark row, from left): Peter AUinger, Vancouver, B.C., renional director; Marvin Melnick,
Winipeg, Man., vice president; Ben Etkinson, Montreal, Que., director; Ray Guthrie, Hamilton,
Ont., treasurer; (front row) Gordon Stewart, Toronto, Ont., director; George (Jihson. Toronto,
president; Arch Stewart, Toronto, secretary.
484
Educational Screen and Aldiovisual Guide — September, 196W
ed on three floors of the Hotel Morrison were
'allied in excess of one million dollars. This was
the largest display of audiovisual equipment and
material ever assembled at one time under one
roof.
The four day program included an Audio-
visual Educational Forum on such topics as
Teaching Machines. Do Teachers Know How to
Use Audiovisuals, and the School Library.
Participating groups which held meetings dur-
ing the convention were: AV Workshop for In-
dustrial Training Directors, Industrial Audio-
Visual Association, AV Conference of Medical
and Allied Sciences, and the Department of
Audio- Visual Instruction, NEA.
Off'ii iai aiinc.LiiM iiiK Ml ul ill. . Irction of HaiM >
W. Marks, Denver, (^olo., as president of the
National Andio-Visiial Association was made
August 8.
Janie- \\ lliilli-li. Jr., NAVA direetor of in-
formation, shown delivering the keynote presenta-
tion on August 6 at the convention in Chicago.
Jerrold Kemp, left, and Raymond Litke of the Audio-Visual C.nler,
San Jose State College. San Jose, Calif., present "Selling to Industry"
at the convention's first general session on Saturday, August (i.
Educational Screen and Audiom.sual Glide— Septembek, 1960
485
1
Developing
Map Reading
Skills
by Leonard H. Bathurst
I
F maps are to be used effectively in the class-
room, it is essential that the students have a
complete understanding of maps. The reader of
a map must know that it is a "bird's eye view,"
drawn with lines, of a given area or section of the
earth. This may be a relatively small area or it
may include the entire surface of the earth. With
few exceptions, a map is not a photograph nor is
it a realistic view of the area represented.
The skills required in reading maps should
begin with children in the primary grades. There
is great need for developing map reading readi-
ness. The writer has observed first grade children
working with and understanding simple maps
that had been made in the classroom. "Map" is
part of the vocabulary of six-year-old children.
At times these children will draw checkerboard
lines on drawing paper and describe their "map"
with no prompting from the teacher or parent.
This map reading experience is similar to word
reading or picture reading experiences which
children begin to have prior to entering the first
grade.
Teachers must realize that map reading, like
word reading and picture reading, is a develop-
mental continuing process which requires several
skills. It must be understood that all skills and
understandings are not grasped during a single
concentrated lesson on map reading. Many les-
sons and vears of growth will be required for
mastery of map reading skills.
The major concern of this article is in the area
of understanding the types of maps used in the
schools throughout the United States and Can-
ada. The writer is not concerned at this point
with more specialized maps not normally used by
students in school situations.
This proposed method of introducing map
reading is based upon known facts about learn-
ing. Since the writer does not know each teach-
er's class (its capabilities, experiences, etc.),
some variety may— at times necessarily— be enter-
tained at the discretion of the classroom teacher
in order to make his or her teaching more effec-
tive and interesting for the students.
To first grade children, the school-home com-
munity is the world which they study and at-
tempt to understand. This "world" is usually
studied as a segment of their social studies cur-
riculum. They will devote many hours studying
and understanding this community.
The study of maps could, and perhaps should,
commence during this first school year. The stu-
dents take many excursions about the school
grounds and the surrounding streets. These trips
are considered an essential part of the reading
readiness and social studies program. While the
children are creating this common denominator
they may very well be preparing themselves foi
an introductory study of map making and under-
standing.
The teacher's responsibility would be to direct
the attention of the children to the important
sites that will assist the children when they begir
map construction. Some of these sites would in-
These photos, provided through the courtesy of A. J. Nyslrom & Co., ilhistrate steps
paralleling those described in the story. Here, a more advanced class studies a
'linoleum map' of the United States.
?lude the principal streets and avenues, service
itations, prominent homes, traffic signs, fire sta-
ions, the post office, grocery stores, barber shops,
nail boxes, open fields and lots and other "land-
narks" in the community.
Along with discussions of these sites (not all
it one time), directions and relationships would
36 observed and discussed in the classroom as
ivell as in the field."
Colors are learned and used by the children,
rhe many structures they see will have color
(Bobby's home, the fire station, the stop sign,
etc.). These colors will be used as the map is
constructed and may help the children to re-
member the location of certain landmarks.
In the spring of the school year, after many
trips and discussions, the class should be ready
to begin a map construction project. This social
studies unit should be introduced as interestingly
as any other unit. If the group is not yet ready
for the project, the teacher should postpone the
unit until a more suitable time.
Rather than waiting for the children to become
ready, the teacher will be evaluating the class,
plus his or her own techniques and weaknesses.
Using the results of the evaluation the teacher
would strive effectively to assist the children in
gaining a deeper understanding of their school-
home community.
The children would need to realize that be-
cause of the size of the real community it would
be impossible to bring it into the classroom. The
teacher might have the children name other ob-
jects which would be too large to bring into the
classroom. The class would discuss symbols by
which the objects could be shown in the school
room. Photographs, models or drawings of these
objects are brought to the schools to represent
the real object. The teacher would explain that a
map is a drawing or model of the area which it
represents.
"We will make our map look as much like our
community as we can," is the idea to have the
students accept, desire and discuss.
During the discussions the group would be in-
tegrating the language arts and social living pro-
gram into the map unit. Art abilities and small
muscle skills would be required to construct the
buildings of construction paper. Making signs,
lettering streets, addressing homes, drawing pe-
destrian crosswalks, etc., will require skills which
are being developed by these youngsters. Safety
rules and habits may very easily fit into this unit.
The proper way to cross a street, the shortest,
safest way home from school, to the store, etc.,
may be practiced on the map and discussed in
the class and out on the streets. Teaching boys
and girls to observe is very important at any age
level and is often neglected during the educa-
tional experiences of the children. The teacher
would be expected to continue to teach good
work habits and study habits while initiating this
unit.
The next step, in this method of teaching map
construction and reading, consists of setting aside
a section of the classroom as the map corner. ( An
area approximately 9 x 12 feet on the floor may
work very well). Some first grades have a lin-
oleinn play area in their classroom. If such is
the case, the reverse side of the floor covering ( to
When this class arrived at a study of llie southwestern
regions of our country, they wanted to construct their
own sand table desert, complete with small desert
plants contributed by the local florist.
mp
K-
PR-"
J
1
1 II ■ ^
Ktr»l 5+otwm >
Put Dr<n Mation A
• •'rvr
\
A
^^^'T^^
J
I^»^^_
.... And fifth graders build their own 3-1) tal)Ie map
to present a true-to-scale (almost) presentation of their
community. The teacher is careful to confine his
activities to that of passive overseer, answering questions
as desired. Note the wall map used as guide.
Educational Screen and Audiovisual Guide — September, 1960
487
eliminate distractions) may serve very well for
the map. With a linoleum, the map has a natural
boundary line which could be helpful.
After the teacher has planned the "layout" of
the map in advance, the class, using chalk or
tempera paint, would draw a street which would
represent the street in front of the school build-
ing. The nearest intersection could then be
drawn.
The streets on this floor map should be wide
enough for the children to walk on without
touching the buildings which will be placed on
the map. ( The width of the streets should be con-
sidered during the construction of the "homes"
so that the scale is fairly accurate.)
After the first intersection is placed on the
map, it woidd be feasible to place the school
building on the proper site. This would provide a
point of orientation from which the children
could continue developing the map. The child
living nearest the school could then place his
"home" on the map. If it is necessary for him to
cross a street, it may be important to draw in
another street. The children would be visualizing
the boy's actions because they know where he
lives. The next child places his home on the map.
Streets are added as the homes are placed on the
map. Other buildings are placed in their relative
positions.
XT would be interesting and helpful to have the
children actually walk down the street from the
school. They turn left or right when they normal-
ly turn as they walk home. The children obey the
traffic and safety rules as they walk down the
streets on the map. This would also provide an
opportimity for the teacher to observe the learn-
ings of the pupils in a "play life" situation.
The names of the streets are written on the
floor, intersections are lined with safety zones,
traffic signs are placed at the proper intersections
and other "landmarks" are put into position by
the students.
After the map has been completed the stu-
dents would walk up and down its streets describ-
ing their walk and the objects placed on the map.
As they do this walking and talking, the map
should become more realistic to them. When the
students have learned the map, the teacher might
have them make a three-dimensional map on a
sand table. This would be more abstract than the
map on the floor. Instead of walking up and
down the streets, the children could have their
fingers walk through the streets. The sand table
would be much smaller, the streets much nar-
rower, and the buildings very small. Small blocks
of wood used in games such as Monopoly might
be used. The small symbols for houses and the
larger ones for the school, store, post office, etc.
The sand table map would be more abstract
than the map on the floor but it would still have
three-dimensions. The writer believes that this
transferring to a smaller, 3-D map is rather es-
sential in order to assure more complete under-
standing by all the children in the class. The map
should be developed as slowly as necessary to
have every child follow the abstracting. The
floor map should remain until the unit is com-
pleted so that the children may go back to it for
reassurances when necessarv.
After the children have walked through the
map with their fingers several times, they may
be ready to move to a more abstract level of
understanding. That level would be presented on
the chalk board. The map now leaves the hori-
zontal plane and is presented on a vertical plane.
It becomes more abstract because it is a series of
lines drawn to represent the streets, signs, build-
ings, etc. If this is developed slowly by the stu-
dents, there may be little or no difficulty in-
volved. Nevertheless, the teacher must be certain
that the students are understanding this transfer-
ence from the three-dimensional horizontal model
map to a two-dimensional drawn or diagram-
matic map in a vertical position.
The students should trace the routes home, to
the store, post office and friends' homes on the
drawn map many times, with the teacher observ-
ing each motion of the fingers. Questions, answers
and discussions should be held to evaluate the
learnings of the students. References would be
made to the sand table map and the floor map as
the occasion required.
Moving into the final phase of this elementary,
home-school community map the teacher may
wish to reduce the map to 8'/2 x 11 inch pai>ei
for the children to take home. The writer be-
lieves this could be achieved by having tht
teacher attach an 8V2 x 11 sheet on the chalk-
board beside the larger map. While in full view
of the children, the teacher would draw the out-
line of the map's main arteries on the sheet ol
paper. He or she would explain to the childrer
that the map is being reduced, or made smaller
to fit that size paper. If one line is smaller
shorter, or narrower, then all lines must be madt
smaller, shorter or narrower. He could draw the
school and perhaps some other buildings 01
symbols for them on the map and have the stu-
dents discuss them. Perhaps some of the childrer
could assist in placing them on the drawn re-
duced map.
In preparation for the next day's lesson, th(
teacher could duplicate enough maps so tha
each child would have two copies. On the firs
one, each child would trace his safe way homt
and place his home on the map. He could colo
his home, the school, store, etc. On the seconc
map, each child could make a complete maj
showing the location of the homes of all the boy
and girls in his class and all the important "land
marks."
This map construction could be a very rea
evaluation of his knowledge of map making ^^
interpreting on an elementary level, as wel^fl
providing enjoyable problem .solving.
In the years to follow, the child's understand
ing of a larger community ( a larger section o
town) would have developed. His small worU
has grown and he has gained some understand
ing of size relationship. A map of his city i
made very similar to his own map, but a greats
area is included. The study of maps continue
from city to county, to state, to country, to con
tinent, to hemisphere and to the entire earth. A*
the child's communitv gets smaller in size rela
tionships, his world of understanding, if de
veloped properly, continues to grow, and, havin;
an understanding of elmentary maps, he cai
graduate to the study of more complicated map*
488
Educational Screen and Audiovisual Guide — Septembek. 196"
Earphones Permit Select Showing
Of Film in Classroom
t 7 Samuel R. Rubinstein
1 T is well known that earphones can be uti-
lized by pupils listening to recordings without
disturbing other pupils at work in the room.
Capitalizing on this idea, we experimented with
the possibility of having six pupils listen with
earphones and see a 16mm motion picture film
projected on a screen. This idea has great po-
tentialities.
The mechanics of this set-up are quite simple.
An adapter box with six jacks was used. The box
has its own plug which was inserted into the jack
marked "speaker," in the audio section of the
projector. Six pairs of earphones were plugged
into the adapter box.
Six children sat around a table and watched
the film projected about 4 feet away onto a
white surface glued onto the inside of a shadow
box. On this enclosed surface, black-and-white
and color pictures showed up very clearly with-
out having to darken the room or to draw the
shades.
It should be possible to use this arrangement
in any subject where small groups are expected
to do independent research. Committees often
require special films. Usually they are forced to
spend extra time or move themselves or equip-
ment to other rooms. This new method would
make these disturbances unnecessary.
The film can be shown in one corner of any
room; a table and several chairs provide a study
area for the pupils. While these pupils are listen-
ing and watching the film, other pupils continue
with their work and they will not be affected by
any sound from the projector.
One jack in the adapter box can also be used
with a plug from the tape recorder. We have
taped special sound effects from film sound
tracks, as well as some interesting commentaries
on various subjects. Tapes are reused as pupils
progress from one subject area to another.
Initially pupils were curious about this new
arrangement and stopped work to watch the
other pupils engrossed in listening and in view-
ing the films. Soon, however, everyone continued
work at his own activity in the shop or in the
classroom.
The teacher assigns one of the two AV squad
monitors in each class to handle the threading
and the rewinding of the film. When the pro-
jector is returned to the audiovisual building co-
ordinator, the earphones remain plugged intg
the adapter box and are placed in the box with
the white "screen" surface. This assembly, thus,
is returned as a unit. The white surface is pro-
tected by interposing a sheet of oak tag or piece
of felt between this surface and the earphones.
Teachers will find even greater values from us-
ing these films if they find ways to use them for
small group instruction within larger classes.
"I Ca
Can
by Hell
o
NCE upon a time there was an AV director
who, along about June, became very tired and
discouraged. There seemed to be nothing but
problems: projector troubles, films arriving late,
need for more money for the program (a whim
of which the administration took a dim view ) , all
departments wanting films on the same day at
the same hour. And next year's film program-
ming loomed like a lurking monster.
To top it off, the boss, who up to now had
seemed a reasonable, fair-minded man, turned
out to be mean enough to think the AV director
should give up part of her lunch hour to strug-
gle with and solve all these problems.
As she lay tossing sleeplessly in bed that night,
counting jobs to be done instead of sheep, an
amplified stereophonic voice came up from no-
where. She heard the soothing voice tell her that
all suffering AV directors were entitled to one
dream of perfection. She felt the world lifting
from her shoulders as she awakened to the won-
derful land of tomorrow.
The schools were all functionally designed for
audiovisual teaching. There were no more pro-
jector or room-darkening worries. All a teacher
had to do was press a little button and there ap-
peared on the wall a bright and perfect image.
The room itself, meantime, had retreated into
the exact degree of darkness to accommodate
the reflected picture.
There was no scheduling problem and no
shortage of materials. A central source provided
all materials. All the teacher had to decide was
which of the buttons to push. There were no
worries for the AV director. In fact there was no
need for a director because there was no pre-
planning, no catalogs or ordering to worry about,
no struggle to get the post office to deliver the
films on time, and no records to keep.
And the teachers? That was best of all. Bless
their hearts for being in this dream world! They
all used materials wisely and well. No in service
training was necessary— except when an occasion-
al teacher couldn't remember which button was
which. They were all happy and satisfied. Not
one griped or wrung his hands over tlie human
limitations of an AV director. They no longer
needed selection or programming help for they
knew that all the projected images had built-in
automatic previewing devices that eliminated
mistakes. If any of the buttons got stuck one only
had to press the big button for automatic re-
pairs. (The medium-sized button was for elec-
tronic computation of all statistics.)
The AV director now ate her lunch with
dignity and composure, with no pressures or
problems. There were no more professional meet-
ings for (1) there was nothing to discuss, (2) no
one had problems, (3) everyone already knew
the answers.
Yet she was sad at times when she remembered
the old days. She missed the poor distracted
souls with whom she had argued, laughed, and
cajoled. She enjoyed helping them. It wasn't the
new pay. That was just right. High enough to
raise her morale, but not enough to lower her
morals.
The days slipped by in this blissful haze. Then
they dragged, and she realized that this was a
terribly dull situation. An instructional program
490
ream
?
99
[ton
without audiovisual problems was a program
ivithout challenge. Such a situation was too bor-
ng to exist.
At that moment, in no uncertain tone, the
ilarm cried out "For heaven's sake get up and
^et going or you'll be late again!" Then she
realized gratefully that here was another day
with all its difficulties to be faced.
She appreciated the privilege that was hers:
to help others meet aggravating situations and
imperfect conditions. She knew the genuine satis-
factions that came from the professional rela-
tionships with other teachers as they worked and
planned together to achieve the ideal program.
She began to realize that her ideals would never
be accomplished merely by pushing buttons.
^ i /X
491
FILMSTRIPS
classroom science sessions and also as
preparation for field trips and nature
study trips.
by Irene F. Cypher
Are you a pattern follower? The
majority of us are. There is nothing
wrong with patterns; actually, a pat-
tern is a type of map which helps to
chart a course or guide in the presen-
tation of something. The trouble with
being a pattern follower, however, is
that creativity and side-road investi-
gating are often overlooked by the
one \\ho adheres too closely to a pat-
tern. The truly creative craftsman is
the one who adds little personal
touches to his pattern.
. . . All by way of introduction to
the fact that a new school year is
about to start. We face new classes,
and we also face the task of helping
them become acquainted with much
the same basic information we pre-
sented to last year's classes. There is a
subtle danger in the temptation to
look at last year's pattern of subject
presentation as an ideal guide for this
year's work. Try to resist this tempta-
tion if you can, for the filmstrip that
stimulated last year's discussion may
leave the new class totally uninspired.
If, as a teacher, you are thinking
about this problem of the use of in-
structional materials give some atten-
tion to new productions; try a slightly
different method of presentation for
old materials; if you do use materials
you have used before then try, with
apologies to Gilbert and Sullivan, to
"make the material fit the need." It
is just possible that both you and the
new class may have an even better
year (and learn a lot, too!).
Aural Comprehension in French (2
units of three filmstrips each, with
record or tape; produced by Teaching
Audials and Visuals, 250 West 57th
St., New York 19, N. Y.; $18.80 for
unit of one filmstrip and record or $27
for one filmstrip and two 5-in. reels
71/2 i.p.s. sound tapes). Known as
"T h e Audio - Visual Comprehension
and Dictation Exercise Units," this
puts into the hands of language teach-
ers a set of practical material well
planned and well organized. Photo-
graphs for the filmstrips were taken in
France and give us good visuals with
which to show something of this coun-
try. The records or tapes provide well
coordinated narrations which give
meaning to the visuals and also pro-
vide for vocabulary training and help
to make the language itself meaning-
ful. "En Bretagne," "A La Plage,"
"La Douce France" are planned for
the junior high school or first year
French; "Paris— La Ville Pour Flaner,"
"Du Haut De Notre Dame De Paris"
and "Tout Droit An Sacre-Coeur" are
for the senior high school or college
entrance board students. Pictorials are
sharp and artistic; the voices of the
narrators are clear and well paced.
There is a flexibility to this material
and it will help to make language
study and comprehension interesting.
It shows what happens when a pro-
ducer devotes some thought and atten-
tion to the fact that study of language
involves both appeal to eye and ear
and a sensible arrangement of subject
content.
Cities of Europe (7 strips, color;
produced by Encyclopaedia Britan-
nica Films, 1150 Wilmette Ave., Wil-
mette. 111.: $42 per set, $6 single
strips ) . The cities included in this
series are Rome, Paris, Vienna, Lon-
don, Madrid, Toledo, Granada and the
Alhambra. In each instance the city is
one closely associated through the cen-
turies with major events of history;
they are also centers of cultural and
artistic importance. We are given a
view of the city itself and also pro-
vided with information about the in-
dustrial and political life. This is so-
cial geography material for middle
and upper grades, and is also recom-
mended for art classes at the same
level.
Elementary Science Series (8 strips,
color; produced by Moody Institute
of Science, P.O. Box 2575, Los An-
geles 25, Cahf.; each for 1 to 4 film-
strips, other prices for quantity pur-
chases ) . The photographers who work
for this producer seem to achieve a
quality of picture that is truly vivid
and realistic. The range of subject
matter in the series includes Life Story
of A Butterfly, How Does A Garden
Grow?, How We See and Hear, Minia-
ture Plants of the Desert, Our Desert
Treasure, Wealth in the Ocean, Won-
ders of Crystals and Wonders of Snow.
Because so many of the shots are
close-ups, one has almost the feeling
of working with actual objects and
specimens. The strips are good for
French Language Filmstrips (2
strips, color; with record and manual;
produced by National Film Board of
Canada and available from Stanley
Bowmar Co., Valhalla, New York;
$7.95 each). Any class would enjoy a
visit to the great wheat farms of Can-
ada and to the equally interesting for-
ests and logging camps. These areas
provide the background for becoming
familiar with simple French conver-
sation. The pictures involved in "Ex-
ploits of Ti-Jean Dans L'Ouest" and
"Ti-Jean et Les Boucherons" catch
the spirit of the story content and tht
record narrations are easy to comprC'
hend. Material of this type is appeal-
ing; it helps to make language stud)
interesting and al.so provides a mediurr
which allows the pupil to use the
language as an actual channel foi
communication. These are interesting
stories, and to understand them yoi
learn to use the language; you fine
yourself using the words of the nar
rator.
Picture Book Parade (4 strips, om
black and white and three color, anc
record with four stories; produced b;
Weston Woods Studios, Westi^ort
Conn.; $25 per set). Several month
ago we reviewed some of the filmstrip:
of this series. The producer has nov
combined four of the filmstrips, witl
the story books and the story narra
tion on record. The result is still ex
cellent and to be recommended fo
any primary grade work in reading
language arts and especially for stor
hours. "In the Forest," "Curiou
George Rides A Bike," "Jenny's Birth
day Book" and "The Five Chines'
Brothers" are all sprightly tales. Ii
this new package unit the delightfu
pictures are balanced with story an<
the quality of the narration matche
the art work of the filmstrips. There i
a simple, direct style in both which i
appealing to children. This is materia
that gives both teacher and pupils th^
potential for many hours of enjoyment
The 90% You (single strip, coloi
with manual; produced by WilUam E
Gottlieb for Am. Inst, of Men's am
Boy's Wear, Inc., and available with
out charge from Audio-Visual Assc
ciates. Box 243, Bronxville, N. Y.)
High school students have long bee
told that attention to clothing ani
grooming are important to success i.
both social and business life. When
came to material with which to illuf
trate these statements, very little wa
492
Educational Screen and Audiovisual Guide — September, 196ii
iviiilable that was either of value or
nterest for the bo>'S in a class— every-
one seemed to assume that only girls
ave serious attention to such matters.
This filmstrip addresses itself squarely
:o the high school boy and gives him
;ome plain, common sense advice as
0 the reasons for wearing clothing
suitable to specific occasions; it also
stresses the essential value for giving
thought to the care of clothing and
bod\ . This is a fact-account with per-
lonal meaning for boys.
Winnie The Witch (single strip,
color; produced by Society for Visual
Education, 134.5 Diversey Parkway,
Chicago 14, 111.; $6). A witch who
fails to scare anyone is sure to have
many problems, and the witch of our
filmstrip is no exception. The story of
her trials and her triumphs in achiev-
ing true witch-status is delightfully
illustrated in a stor\- with seasonal ap-
peal for priman' graders. The film-
strip lends itself to story-viewing and
to story-telling. It is fantasy with value
for creative language work.
The Development of the American
Republic — Modern American Repub-
lic (7 filmstrips, color; produced by
Society for Visual Education, 134.5
Diversey Parkway, Chicago 14, 111.;
$.37.80 per set, S6 single strips). Out-
standing events from 1900 to the
present day constitute the material of
this .series. Particular attention is cen-
tered on such units as events before
and after World War I, the Depres-
sion period and its effects on American
life. World War II and the Atomic
Age. This is social history, and the pic-
torial content shows us how the Unit-
ed States changed from a country
with a policy of isolation to one of
leadership in international affaii-s. Em-
phasis is placed on social and political
trends in the various periods and the
implications for future periods. The
series will be found useful with any
text, and can be made the basis for
considerable research and study. The
strips are not cluttered with a lot of
little details, but give broad presenta-
tions, allowing for individual class
work units. Particularly suited to jim-
jor and senior high school work.
The St. Lawrence Seaway (3 strips,
color; i^roduced by Jam Handy Or-
ganization, 2821 e'. Grand Blvd., De-
troit 11, Michigan, $14.95 per set).
The St. Lawrence Seaway is imdoubt-
edly one of the greatest engineering
projects of this century. The material
here presented gives us the back-
ground of historical events leading up
to the planning of the Seaway, a pic-
ture journey through the Seaway, and
an outline of how the project operates.
Any understanding of what this great
waterway means to both Canada and
the United States will necessitate
study of just such material and the
filmstrips are excellent for both social
studies and for economic and world
geography. The facts are clearly pre-
sented, and the economic results of
the great project well illustrated. The
photographic journey through the
locks and along the great river is inter-
esting and gives us a feeling of ap-
preciation for the entire project.
For Teachers of
SOCIAL STUDIES,
GEOGRAPHY,
SCIENCES. HISTORY
and others
FILMS FROM
FOR RENTAL OR PURCHASE
A wide choice of sound films in color and
black & white , about the fascinating land
"Down Under." Free illustrated catalog
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959 SEWARD STREET, HOLLYWOOD 38, CALIF.
Educational Screen and Audiovlsual Guide — September, 1960
493
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
Origin of Weather
(Carousel Films, Incorporated, 1501
Broadway, New York 36, New York)
26 minutes, 16mm, sound, black and
white, no date. $135.
Description
Through the use of time-lapse and
other special photographic techniques,
Origin of Weather indicates the pres-
ent state of knowledge concerning
weather and dramatically portrays re-
search by Dr. Joanne Malkus and Dr.
Bernard Vonnegut in the area of cloud
formation and the creation and effects
of storms. The fact that there are
more things unknown about the weath-
er than are known is illustrated by dra-
matic pictures of tornadoes, "run-
away" clouds, and hurricanes, causes
of which are not yet understood. Other
unknowns include the process by
which a cloud is formed, what makes
rain, what causes lightning, and how
the forces in the atmosphere interact
to produce high winds or great snow
storms.
In an effort to find answers to some
jf these questions, the audience is taken
to the laboratory of Dr. Joanne Mal-
kus. By means of a cup of hot coffee
the main ingredients in cloud forma-
tion are identified. Much the same at-
mospheric conditions prevail over
tropical oceans as those over the coffee
cup. Time-lapse photography is used
to show clouds forming, moving and
disappearing. Simple line drawings are
used to explain the formation of
clouds.
In order to study the clouds more
thoroughly, an airplane is used to take
recording instruments of various kinds
into the clouds. Most of the clouds,
it is pointed out, exist for only about
ten minutes, being eroded out of exist-
ence by the surrounding cool, dry air.
Sometimes, however, a cloud grows so
rapidly that the cool air cannot evapo-
rate it. The resulting "run-away" cloud
is pictured by means of time-lapse
photography. When scientists find out
what it is that permits the formation
of such giant clouds, Dr. Malkus be-
lieves that they will be able to deter-
mine what forms and maintains hur-
ricanes.
In the North Pacific area the giant
"run-avvav" clouds are often formed.
By flying between Hawaii and Guam,
Dr. Malkus was able to obtain a photo-
graphic record of the cloud formations.
The motion pictures thus obtained
were transformed into a map represen-
tation of the cloud formations. The
maps clearly show that the clouds tend
to line up with the wind. A radar pic-
ture of a hurricane is shown and a pos-
sible relationship between the arms of
the hurricane and the lined-up clouds
is proposed. However, if there is a
connection between the lining up of
the clouds and the formation of hurri-
canes, it is still not known how the
clouds line up nor how they provide
the energy to drive the storm.
It has long been thought that elec-
tricity resulted from rain in a thunder-
storm. Dr. Bernard Vonnegut has
been doing some experimentation
which challenges this accepted view.
He suggests that lightning comes first
and is a major force in the formation
Df rain drops. A simple laboratory dem-
onstration, pictured by slow motion
photography, shows the influence of
static electricity on the formation of
large drops from small drops of water.
A small Van de Graaf generator is
used by Dr. Vonnegut to explain the
formation of electricity in the clouds.
He likens the vertical currents of air
which carry electrical charges upward
to the cloud to the operation of the
Van de Graaf generator.
To test his theory. Dr. Vonnegut
studied the formation of thunderstorms
over a mountain range in New Mexi-
co. A photographic record was made
of the cloud formations; an airplane
was used to fly over and measure the
electricity in the clouds; balloons were
used to measure the vertical currents
of air; and radar was used to deter-
mine when raindrops were first formed
within the cloud. The information
thus recorded was later reduced and
compiled in chart form. Electrical
activity was shown to precede the for-
mation of rain and seemed to coincide
with the growth of vertical currents
within the clouds.
Although not conclusive, prelimi-
nary results tend to support Dr. Von-
negut's theory. Such healthy skepti-
cism and application of experimental
science is helping man gain a greater
insight into the forces of nature. One
day man may control the weather.
First, however, he must understand
the atmosphere and its activities.
Appraisal
The preview committee felt that this
was an outstanding film for several
reasons. It gives a good general view
of the problems associated with the
understanding and forecasting of
weather, and it shows scientists, who
are portrayed as real people, at work
on a real problem. A healthy skepti-
cism and a willingness to try new
things, both of which are essential to
scientific progress, likewise are por-
trayed. Much information concerning
weather is presented and the handling
of the subject is very interesting.
The outstanding feature of the film
is the photographic portrayal of weath-
er phenomena. The use of such motion
picture techniques as time-lapse and
slow motion also contributes much.
Teachers on the junior high school
through college level will find the film
a worthwhile conbibution to the study
of weather. On the junior high level
the presentation of basic information
on weather and the depiction of the
scientific method of problem solving
should add realism to the understand-
ing of both by a general science class.
On the senior high school level the
factual information should serve as a
good review of knowledge previously
acquired and as a springboard to
further study. The college student will
find challenging the new concept of
rain formation, and he will also find
interesting the photographic record oi
weather phenomena and the methods
of collecting data.
Originally produced as a television
program, this film should find a place
for itself among the better educational
motion pictures on weather.
—Donald Nicholoi
Musical Performance:
Improvement for Snare Drum
(University of Wiscotisin, Madison 6,.
Wisconsin) 23 minutes, 16mm, sound;
black and white, 1960. $80.
Description
Through a number of demonstra-
tions, Musical Performance: Improve-
in
Educational Screen and Audiovisual Guide — September, I96G
ment for Snare Drum discusses the
common mistakes made by student
drummers and how to correct them. It
calls for audience practice right after
each example while the instruction is
still fresh in mind.
The demonstrator starts by empha-
sizing correct grip of the sticks, for
without this basic knowledge one can-
not apply drumming fundamentals cor-
rectly. He then proceeds to demon-
strate the fundamental rudiment— the
single shoke roll— and calls attention
to the students' neglect of the wrist
motion and failure to decrease the
height as the speed increases.
Comparing the earh' strokes of the
drummer to the bowing of a violinist,
lie demonstrates the downstrke, up-
stroke, full stroke and tap while the
appropriate notation for each stroke
appears on a comer of the screen.
Continuing with the rudiments, he
shows how to do the flam which is a
combination of the upstroke and down-
stroke. A drummer too often makes the
mistake of "airing" the sticks all at
once while doing the flam-accent-
number-one. This looks awkward aside
from producing the wrong sound and
rhythm. This can be corrected, ac-
cording to the demonstrator, by using
a tap for the first note and an up-
stroke, slow and graceful, for the sec-
ond note.
Whether playing a drum solo or in
a concert group, a drummer is judged
on his ability to make a roll. The dem-
onstrator executes the fundamental
rolls and demonstrates the five-strike
roll on paper and carbon to show how
even the strokes should be. He plays
drum music to illustrate the lerUo and
allegro tempo.
Very often the drum tone is criti-
cized as rattly or tinny. The demon-
strator shows how a misadjusted drum
with either a loose batter head or
snare head or both produces unsatis-
factory sound. Poor sound may also be
attributed to the use of incorrect sticks
such as large street sticks on an orches-
tra drum or small orchestra sticks on a
large drum.
Appraisal
.\ how-to-do-it fUm, Musical Per-
formance: Improvement for Snare
Drum, would be of interest to drum
students. Band directors would profit
from it because mistakes as well as
their corrections are demonstrated.
Definitely not for beginners, the film
is aimed at drummers on the junior
high school level through college who
have had some experience and is to be
used as a check up and improvement
on their playing.
Though the film covers many skills,
it is well done and well explained, be-
sides providing for practice on the part
of the audience. However, in the clos-
ing sequence on drum adjustment and
use of sticks, the evaluators are at a
loss to know what is to be practiced.
Too, the demonstrator could have
maintained more eye contact with the
audience. He seems iU at ease and
keeps looking sidewise off-screen as if
he is being cued, or down as if he is
reading from a script.
Overall this film offers both in-
struction and opportunities for practice
in the use of fundamental drum tech-
niques to help the average beginner
become a more skilled performer.
—Herminia Barcelona
Electromagnets:
How They Work
(Encyclopaedia Britannica Films, 1150
Wilmette Avenue, Wilmette, Illinois)
11 minutes, 61mm, sound, color or
black and white, 1960. $120 or $60.
Teacher's guide available.
Description
Electromagnets: How They Work
uses simple laboratory demonstrations
and commonplace examples of the ap-
plication of electromagnets to explain
their operation and usefulness to man.
As a youngster is shown experiment-
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Educational Screen and Audiovisual Guide — September, 1960
495
ing with a permanent magnet, the
narrator reviews specific facts about
magnets. As an electromagnetic crane
is shown lifting scrap metal, electro-
magnets are described as having mag-
netic properties only when current is
Howing through them as opposed to
permanent magnets which cannot be
turned off.
Materials for making an electro-
magnet are then introduced. A dry
cell battery is used as a safe source of
electric current, and pupils are warned
tliat house current, on the other hand,
should never be used for experiments
with electricit\'. The battery, wire and
switch are connected, the switch is
closed, and animation is used to por-
tray the flow of current through the
wire.
The demonstrator shows that a per-
manent magnet will pick up iron fil-
ings. Wire, on the other hand, is de-
picted as being non-magnetic until
current is cau.sed to flow through it;
then the wire acts as a weak magnet.
The magneti.sm in the wire is not suffi-
cient, however, to pick up small nails.
How can the field be made stronger?
The wire is formed into a coil to con-
centrate the magnetic field, and a few
nails are lifted. The magnetic field can
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be further strengthened by inserting
an iron core into the coil of wire. This
is demonstrated by the magnet lifting
more nails once the core is inserted,
Two steel weights of two and five
pounds respectively are introduced,
and the electromagnet is strong enough
to lift the smaller of the two weights.
How can it be made strong enough
to lift the five pound weight?
One way to make an electromagnel
stronger is to increase the number ol
turns of wire in the coil. When this
has been done, the electiomagnet
easily lifts the five pound weight. To
lift a ten pound weight, however, it
must be made still stronger. This can
be done by increasing the amount of
current flowing in the coil. A second
dry cell battery is connected in series
with the first, and the electromagnel
is made strong enough to lift the ten
pound weight.
The points covered r^ative to the
structvire and strengthening of an elec-
tromagnet are reviewed. The crane is
again pictured as an application of tht
electromagnet. The crane, the auto-
matic dial system of the telephone
the telephone bell and the telephom
receiver are pictured as devices mak-
ing use of electromagnets.
To make the magnetic field visible
a piece of i^aper is placed over a per
manent magnet and over an electro
magnet. As iron filings are sprinklec
over the pieces of paper, a definitt
pattern is formed. The similarity o
the two patterns is pointed out, anc
the narrator asks, "Is there a connec
tion between electricity and magne
tism? Can you find the answer?"
Appraisal
The elementary and junior higl
school teacher will find Electroinag
nets: How They Work to be a clear
concise presentation of the principle
underlying the construction and oper
ation of electromagnets. The materia
presented is well organized and illus
trated. The demonstrations are simple
enough that students may want to tr
them for themselves. In this connec
tion the teacher's guide points out thai
considerable heat is generated in thi
wire if the battery is left connectef
for any long period of time. The shor
life of batteries used in this type dem
onstration is also indicated.
Teachers will find the film to be av
excellent introduction to the study o
electromagnets. It should serve no
onl\- to instruct, but the "open-ended
technique should also encourage fui
ther study on the part of the mor
able students.
—Donald Nichola
496
Edijc.\tio.n.\l Screen and Aidiovislal Guide — September, 196"
AV
in the Church Field
by William S. Hockman
Lit-Lit Filmstrip
What does Lit-Lit mean? It is the
shorthand for The Committee on
World Literacy and Christian Litera-
ture of the National Council of
Churches, 475 Riverside Dr., N.Y. 27.
This great organization has produced
fine filmstrip to tell the story of
literacy to children. They call it "Lit-
Lit Makes Wishes Come True, and in
good color photography and a nicely
composed printed commentary, it
shows lively children in all parts of
the world and talks about their need
to be taught to read and what being
able to read really means. Commend-
able job! Script by Elizabeth Allstrom
and the photos by Floyd Shacklock,
Leon Kofod and Marion \'an Home.
The script is followed by a section
of suggestions to guide the user in
getting the most from this filmstrip.
There are 52 frames, and the utiliza-
tion time can vary from L5 to 30
minutes, depending upon the teaching
techniques employed. Available with
this filmstrip is a .splendid packet of
materials on world literacy and litera-
ture. Send $.5.00 for the fs and add
50c for the Children's Packet. A good
buy for your AV library.
Jews In U.S.S.R.
The Department of Audio-Visual
Aids of the Union of American Hebrew
Congregations (UAHC) has just re-
leased two more titles in its "Jews In
Distant Lands" series: The Soviet
Union, Part 1 and Part II. Each has
50-odd frames of excellent color photo-
graphs and informative printed com-
mentary which forms but a part of a
very useful guide for the user.
Part I shows ghmpses of Jewish
life in Moscow and Leningrad and
Part II takes us to Kiev and Tashkent.
In each of these sequences there are a
number of scenes of general interest.
These serve as excellent context for
pictures of Jewish people and their
synagogues. With rare exceptions these
scenes show only old (Jewish) people.
No schools or organizations for Jewish
youth under 18 are permitted by the
Soviet government, and this rule is
vigorously enforced. Everything must
center in synagogue worship and there
are no clubs for men and women as
in the U.S.A.
I found these two filmstrips inter-
esting. They filled a gap in my in-
formation about the life of a minority
group on the USSR. They might do
the same for you. I recommend them
for use with young people and adults
in church and synagogue. They should
stimulate sober thinking, further in-
vestigation, and deep gratitude for the
blessed freedom we have in our land
to worship and to teach. From UAHC
(838 Fifth Ave, N.Y. 21) at $7.50
each.
Documentary
Epistle From The Koreans is a 35-
minute b&w film produced by the De-
partment of Stewardship and Pro-
motion (DSP) of the United Presby-
terian Church in the USA, 475 River-
side Dr., N.Y. 27. It is widely avail-
able to UP churches through presby-
tery and synod offices and from DSP.
In moving scenes it tells the story,
via the documentary method, of the
young Korean student, In Ho Oh, who
was brutally murdered in the spring
of 1958 in Philadelphia and of the
letter from the parents to the city
asking that it deal leniently with the
murderers and offering funds for their
rehabilitation thru education.
In the film we have the whole story,
with a little too much realism here
and there— the minder scene, for in-
stance. We doubt if pictured brutality
can edify. Knowing what to include
and leave out is the essence of the art
of the documentary film, and this art
takes the measure of all who would
use it, from client right on through
producer and director. All this material
could have been compressed, it seems
to this reviewer, into a 28-minute film
to considerable cinematic and utiliza-
tion advantage.
Despite the above comments it is
a useful film for general congregation-
al use and for use with young people.
The utilization guide, excellent in
every respect, was written by the Rev.
Arthur M. Byers, Jr., who acted as
executive producer. It can help any
user to a fruitful presentation of the
film.
They Did, Indeed
Adapted from the book by the same
title, the film They Looked for A City
tells the incredible but true story of a
Jewish-Christian family in Eastern
Europe and its bitter struggle to sur-
vive and find a place of refuge. From
death under the sabres of Russian
Cossacks to death under the London
blitz, we follow via excellent photog-
graphy and a fine story telling the
fortimes, calamities, triumphs and
trials of a remarkable family whose
faith in the God of Abraham and
Christ never weakened. Excellent
feature-type film for church groups,
especially on Sunday nights. It has
45 minutes running time, leaving with-
in the hour time to give it a context of
scripture, hymns and prayer. Mrs.
Victor Buksbazen, author of the book,
and her husband, with the help of a
good professional cast, have produced
a fine and useful film. From Friends
of Israel Missionary and Relief Society,
330 Witherspoon Building, Philadel-
phia 7, Pa. Rental $25.00.
Planned Families
If culture is the coefficient of the
human cortex, then planned families
ought to make a lot of cerebral sense.
But such is not always the ca.se, as we
see in the I4'/i minute film Fair
Chance, It is the story of two fathers.
They meet in the corridor of the
maternity wing of a hospital. One is
calm; his daughter was planned for
and has just arrived. The other is in
panic, delayed labor, young children
at home, bills.
The calm one invites the other to
have a cup of coffee and learn how,
with the proper help, families can be
planned. Of course, all the information
in the film is about the need for plan-
ning for children through the securing
and use of medical knowledge. Good
film for that purpose. Board spectrum
of usefulness: churches, schools, social
and welfare agencies, colleges, etc.
Color or b&w; available from Pathenon
Films, 2625 Temple St., Los Angeles
26, Cal. Produced by the Planned
Parenthood Federation of America.
Now, Really!
Quite a 'famiK' of films have been
produced on the general subject of
Prejudice. Some show what it is;
others miss the mark. Some try to go
clever and flop. Some try the arty tack
and take a tumble from effectiveness.
Ueritap,e, ( 10-min; b&w, and from
McGraw Hill, 330 W. 42nd St., N.Y.
36) is one of this family. It is clever
cartooning. It tries to define the
Educational Screen and Audiovisual Guide — Septe.mber, 1960
497
NEW MOTION
PICTURES
LAND OF THE BIBLE SERIES
Important Bible background . . .
In live photography revealing life
and customs . . . geography . . .
places related to the life and
teachings of Christ . . . and Bible
history.
"A Pictorial Geography"
"Where Jesus Lived"
"Life and Customs"
"Shepherd Life"
"Exploring Ancient Cities"
"Jerusalem, the Sacred City"
"The Dead Sea Scrolls"
Sav9n inspiring films ideal for Church School and
general Church groups. Junior through Adult,
Three new Moving
Teenage Films
'^^^^
"Teenage Crusade" (Evangelism)
"Teenage Conflict" (Science & Faith)
"Teenage Loyalty" (Loyalty to Christ)
Buitding Christian Youth Today
For Tomorrow's Wor/d
Order these new films from your
Family Films Dealer now . . .
or write for the name of neoresf deafer
5823 Santa Monica Blvd.
Hollywood 38, California
natural rights of man and show what
each man can do about maintaining
them. But the intellectual powder was
a bit damp, it seems to me, and the
film just sputtered without any bang
of real meaning. I could be wrong, of
course. I just don't see either children
or youth or adults— as I know them—
getting much but bland entertainment
out of this package.
A Day In The Night of Jonathan
Mole is not quite the same as the
above. It is clever and dramatic in
structure, and tells a fantastic story
of Mr. Mole, super-patriot, who
dreams he is in the land of "Adanac."
There he sits as a judge in a trial. A
Jew wants to be a broker on the stock
exchange, an Indian wants to be a
physician and an immigrant wants to
be a journeyman plumber— all in viola-
tion of the basic law of this whimsical
Adanac land. Prosecution and Defense
bring out all the fantastic arguments
(of the prejudiced man and his soci-
ety) which define and delimit the
human status of these three men.
Called to the stand are Mrs. Plati-
tude, Mr. Shortsight, Mr. Parrott,
Elmer Bigot and others. What a trial
it is! At last Mole renders his decision
—against the defendants, just like he
would in the daylight Adanac, or
C-a-n-a-d-a! No change; so he stum-
bles off to his job next morning the
same Old Mole, but we may go back
to our jobs with the evidence of the
trial vividly in our minds, and not
soon wiU we forget the faces of the
defendants. With all, a pretty good
job; way above the average. From
McGraw Hill (see above).
Human Document Film
The 22-minute color film Vincent
Van Gogh documents both the art and
the life of this great and for-many-
WORKSHOP
FOR PEACE
A complete lour of the U.N,
Heodquorters In New York, in-
cluding the meeting hall« of the
General Assembly, the Trusteeship Council, the Eco-
nomic ond Social Council, ond the Security Council.
Also shows the General Assembly in oction and how
the Secretory-Generol ond the U.N. Staff carry on
their day-to-doy activities, (new version 1960)
t6mm • Black & White • 29 Min.
Rental: $7.50 • Sale; $65.00
Writ* for New Cotalog
Contemporary films
Dopl. ES, 267 W. 25 St. N. Y. 1 ORegon 5-7220
Midwett Office
614 Davij St., Evantton, III. DAvli 8-2411
years-neglected Dutch painter. Many
photos of his paintings are skillfully
interwoven with fragments of the
moving letters which he wrote almost
daily to his older brother, Theo. We
see not only a progression in his can-
vasses but a movement in his feelings,
his impressions, his hopes, his goals,
his excitements and his depressions.
The musical score is vivid and helpful.
With all a fine film. Use it for the
art's sake, but don't overlook the man
behind the art. Use it as a human
document, too, and let it lead your
youth fellowship or that weary circle
of women or those tired business men
who enjoyed their supper too well,
into some creative discussion about
the uses and issues of life. From
Coronet Films, Coronet Building,
Chicago 1, 111., and from many rental
libraries (I hope) across the nation.
Moral Guidance Filmstrips
Tom goes swimming when his
mother advises against it; Helen thinks
a new girl in the community, whom
she scarcely knows, is stuck up; and
Alan finds out that bad manners don'l
pay whUe good ones do. The titles are:
Tom Misses a Picnic, Janet Finds A
Friend and Alan Minds His Manners
These are from "Adventures in Per-
sonality Development" by Creative
Education, Inc., and are available
through the International Film Bureaa
57 E. Jackson Blvd., Chicago 4, lU.
These are captioned filmstrips with
live color photography. Each fUmstrip
the producer says, deals with young
people making decisions about right
and wrong, and the user is advised, at
the beginning of each filmstrip, tc
discuss the things that interest tht
class most.
It is good to see captions used
There is nothing wrong with caption.*
per se. There can be a lot wrong wit!
particular captions. Dialogue is no)
good in captions, it seems to me
especially where a story is being told
Why not cast it into narration? It
makes for smoother flow of the story
Again, the producer counseled the
user to discuss as he goes. Discus^
what? I saw nothing worth stopping
for; nothing urgent emerged in mj
screen. All I saw was lightweight mat-
ters of prudence rather than serious
moral problems.
The locale of the homes is upper*
suburbia; the target audience seema
to be Juniors— where the 'issues' wouk?
fit— but the 'actors' in the fs look lik«'
late Junior Hi youth. My young people
would not take the subject mattei
seriously. Perhaps they are differen
in the public schools. General evalua
tion: Not very potential for churcl
use.
498
Educational Screen and Audiovisual Guide — September. lOriC
AUDIO
by Max U. Bildersee
Stability Vs Volatility
It has often been said, particularly
n the field of the motion picture pro-
ector, that today's machine is so very
Tiuch like those of many years ago
that there is an indication of design
"reezing. We have heard accusations
ii mental stagnation, of failure to
ntrodiice new ideas to save film wear
ind tear and of plain downright
ilmost smug satisfaction with "that
ivhich is" to the end that technical,
mechanical progress in film projection
has been at a standstill.
This is unfair! Unquestionably every
major manufacturer of equipment has
setter means of film transport, superior
film gates and higher quality picture
ind sound projection. Every effort is
made to improve equipment— even to
redesign equipment— to be beneficial
to schools. The vast library of 16mm
sound films, each of which was pro-
duced to be projected on a 'standard'
machine at a 'standard' speed must
limit the potential of such research.
And yet if a new machine came on
the market immediately embodying
entirely new principles of film move-
ment it would die aborning because
we, as schoolmen, would immediately
denounce it because the library of
available materials would have to be
re-made at great cost. True, the cost
would fall on the producer, but it
would be passed on to the schools in
higher sales prices, higher rental
prices and the great costs of conver-
sion. No! It is not any one group's
failure which has caused this stand-
ardization; rather it is the nature of
the medium and the great costs and
risks involved and inherent in any
change.
Audio equipment, on the other
hand, has been anything but stagnant.
And additional changes are forecast.
Does this mean that we will (or did?)
stop buying the materials we needed?
No ... it meant that we adapted
rapidly and successfully to changes.
Let's examine the record of those
changes. We need go back only a
generation ago to find that there were
no magnetic recorders available to
schools. There were universally dis-
liked and distrusted disc recorders
which none of us used to any great
extent. And there were central sound
systems which were instructional
monstrosities, mere pieces of furniture.
And finally, there were recordings.
These were in short supply in terms
of variety, they were delicate and
fragile, being easily broken as well as
rapidly worn out, and they lasted too
short a time for effective instructional
use. Still, schools bought them and
used them for there are ever pioneers
in struction.
These recordings were of the old
'78' variety. They were shellac and,
unlike a famous brand of coffee, 'good
to the first drop' only. True, there
were automatic record changers, but
even these were unreliable and many
records were chipped sliding down a
spindle, or as the three ounce or
heavier tone arm plopped into place.
Then came the introduction of LP
records-both 33 1/3 and 78 rpm.
This, it was forecast, would either rev-
olutionize the record industry and
immediately antiquate every 78 rpm
machine, or it would introduce the
ultimate decline and downfall of the
industry. Obviously, looking backward,
we know that pessimism was un-
realistic. We know that schools bought
machines— and more machines— and
that the old phonographs were not
antiquated— they were jimked!
Realistic observers today predict
the early demise of the 78 rpm speed!
And we are not inclined to disagree,
for practically every recording today
is produced at 33 1/3 rpm. To appease
phonograph record collectors, for a
while, records were produced at three
.speeds-78, 33 1/3 and 45. But no
longer.
Automatic record changers have
changed, and now the record is pro-
tected through superior changers and
through the internal manufacture of
the disc itself. Vinylite has replaced
shellac and now to clean records you
merely dip them in appropriate water/
soap solution and 'drip-dry' them! We
could go on, but suffice it to say that
record longevity is now guaranteed,
barring too rough treatment, by super-
ior materials, superior pressing, thick-
ened lips to give added strength and
tone arms whose pressure is measured
now in grams as against ounces of not
so many years ago.
So the record industry was reborn
through modernization and today
every school, or nearly so, has record
players as well as record collections to
speed and enrich learning.
And along came a new development
—magnetic recording! This was first
introduced as wire recording ... re-
member? These were spool driven and
there was constant speed only at the
hub of the take-up reel. If you never
untangled a 'bird's nest' of your favor-
ite wire recording, you were fortunate.
And repair of the broken wire was so
simple! Just tie a bow (preferably a
square knot because a 'granny' might
slip) in the wire and then anneal it
with the end of a cigarette. Long
after World War II major companies
were trying to redesign and improve
the wire recorder for the school
market.
Early 'Portables'
But magnetic tape took over. And
there were a few machines on the
market— a very few. We can recall
stopping off in Cleveland and marvel-
ling at the first 'push-button' machine
developed by Brush which later be-
came a temporary standard for the
schools. This was a portable machine
—requiring two men and a small truck
to transport it— but we are reliably
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Educational Screen and Audiovisual Guide — September, 1960
499
informed that some of these are still
in use! They were rugged.
Tape speed: this was academic.
There was a choice between 7.5 ips
and runaway. And sometimes they did
just that spewing tape all over. And
then you quietly rewound a thousand
feet of tape by hand. Dual track? Un-
heard of. We could go on with de-
scription of the early magnetic re-
corders, and we must say that they
were magnificent developments.
Today's machine? You know it well.
Rugged and yet lightweight. Speeds?
7.5 ips is still available but now you
can range upwards to 15, 30 and even
60 inches per second. Not practical
for school purposes, but they are
available. Yet, 7.5 is still available but
you can range downward too, to 3.7.5
and 1 .875 ips. And these have become
practical.
Progress Made
Improvements in the medium? Of
course there are new materials used
for tape base, and surely more will
come. We have progressed from the
old paper tape through a variety of
materials to superior quality tape
media generally available, and much
less expensive. As improvements have
happened and been developed, so
prices have changed because there has
been greater circulation, more intense
competition and increased school sav-
ings.
But this was guessed at 15 years
ago!
These developments in audio equip-
ment were paralleled in visual equip-
ment in the early days of the motion
picture. Does your school still boast
of owning a single motion picture
projector? Is it a 'carbon-arc' type?
Does it use (as well as tear and burn)
only 35mm film? Is it a silent ma-
chine? If so, then you may well com-
plain about lack of change. But if you
are using modern non-flammable color
film in an easily threaded 16mm pro-
jector in your classroom (sound of
course), then please recognize that
there have been changes, many
changes. And guess with me that there
will be more, many more . . . like
8mm sound on film (almost here)
and video tape (as close).
One which is forecast reliably in
the field of sound recording is a new
cartridge type of tape, mounted on
an automatic changer, using tape less
than one-seventh of an inch wide,
with dual track for stereo of course,
traveling at a tape speed of 1.875 in-
ches per second and satisfying the
quality demands of the most critical
listeners. Yes, this is forecast for early
presentation, and indeed commercial
models, it is hoped, may be available
for school and home use early in 1961.
Such machines, using the cartridges
designed for them, will hold up to six
hours of continuous sound and all
that one need do is press the start
button, adjust the volume and tone
controls, and that will be it. Talk about
push-button teaching!
There are changes of a non-tech-
nical nature forecast in disc recording,
too. Just as Columbia has sought a
national distributor for their product,
and as Ottenheimer has undertaken a
similar arrangement, so we can antici-
pate that major record companies and
minors as well will be nationally rep-
resented by school-to-school sales-
men representing a variety of printed
and audiovisual materials. There is
an undercover scramble going for-
ward to line up the better record
producers and the finest product for
exclusive representation. We will not
be surprised if, within weeks or
months at the most, we suddenly dis-
cover that the man who used to repre-
sent films, filmstrips, projectors, rec-
ord players and tape recorders in a
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Name
Organization or School
Address
complete (he said) audiovisual cat
log will find himself hopelessly ou
dated if he does not have a catalog i
superior recordings, too.
Isn't a major film/filmstrip produ
er with exclusive national sales orgar
zation quietly talking with several re
ord producers in the effort to creai
an exclusive distributor/sales set-u
for such products? In fact, there
bidding afoot as one competes wil
the other for this new line to sell.
Book firms are involved in this, toi
Harcomt, Brace, American Book Con
pany, Allyn and Bacon and others ai
in the audiovisual manufacture an
distribution business more than ank]
deep. And tliey, too, will become in
portant factors in this market. And a
of this bodes well for the schools, fc
as the product is bettered, as the con
petition becomes keener and as read
availability is common rather tha
rare, prices will be affected.
There are good times ahead! Th
is based on relative volatility, not stf
bility. It is a volatile product and a
explosive market. And we, the coi
sumers, stand to profit most from th
combination involving distribution an
competition.
Special Help
Weston Woods Studios (Westpor
Connecticut) whose superior stor
telling records we have reported t
you from time to time is now offerin
these records in company with appr(
priate filmstrips and scripts. They ca
be used in a variety of ways, both i
direct instruction as well as in info;
mal situations. The story-telling appl
cations are immediate and obviou
But here, too, is a device to help teac
reading because the child needin
practice or wanting to advance at
rate inconsi.stent with that of his clas;
mates can look, listen and read li
himself.
This practice may be frowned upo
in some institutions and by som
teachers and supervisors, but w
lieard of it as being a regular practic
in government schools for Indian chi
dren in some parts of the south. W'
investigated, found it to be true (i
fact, they want more materials) an-
learned that this was the happy soli
tion to the problems indicated— ba.i
ically the difference of learning spec
and of drive.
City and State
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
IVrtt^ for tltnstratra
catalog
AUDIO-MASTER
1 7 E. 45th St., New Ybrk'
500
Educational Screen and Audiovisual Guide — September, 196'
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Coronet BIdg., Chicago 1, ill.
Family Films, Inc. (PD)
S823 Santo Monica Blvd., Hollywood 38, Calif.
Film Rosoarch Company (PD)
Onemio, Minnesota
Forest Indian and Science Films
Idaal Picturas, Inc. (D)
Homa Officai
SB E. South Water St., Chicago I, III.
Branch Exchangost
1840 Alcatroz Ave., Berkeley 3, Col.
2408 W. Seventh St., Los Angeles S7, Col.
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
SS NE 13th St., Miami 32, Flo.
j2 Auburn Ave., N.E. Atlanto 3, Gq.
S8 E. South Woter St., Chicogo I, ill.
614 — 616 So. 5th St., Louisville 2, Ky.
1303 Prytonio Street, New Orleans 13, Lo.
102 W. 25lh St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
15924 Grand River Ave., Detroit 27, Mich.
1915 Chicago Ave., Minneapolis 4, Minn.
3400 Nicollet Ave., Minneopolls 8, Minn.
1402 Locust St., Kansas City 6, Me.
3743 Grovois, St. Louis 16, Mo.
6509 N. 32nd St., Omaha 11, Nob.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12lh St., Cleveland 14, Ohio
2110 Payne Ave., Cleveland 14, Ohio.
119 Ninth St., Pittsburgh, Pa.
1201 S.W. Morrison, Portland 5, Ore.
18 So. Third St.. Memphis 3, Tenn.
2434 S. Horwood, Dollos, Tex.
54 Orpheum Ave., Salt Loke City, Utah
219 E. Moin St.. Richmond 19, Va.
1370 S. Beretonia St., Honolulu. T.H.
Intarnational Film Bureau (PO)
57 E. Jackson Blvd., Chicago 4, III.
Knewladga Bulidars (Classroom Films) (PDI
Visual Education Center BIdg.,
Floral Pork, N. Y.
Maguli's, Inc. (D)
112-14 W. 48th St., New York 19, N. Y.
Unltod World Films, Inc. (PD)
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlonto, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portlond 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
FilMSTRIPS
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
■roadman Fllmstrlps (PD)
127 Ninth Ave., North, Nashville 3, Tone.
Chlidran's Roading Sarvica
1078 St. John's Place. Brooklyn 13, N. Y.
Christian Education Prass Fllmstrlps (PD)
Religious Subjects
1S05 Race St.. Philadelphia 2. Po.
Family Fllmstrlps, Inc. (PD)
5823 Santo Monica Blvd., Hollywood 38, Colli.
Enrlchmont Matorials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Sociaty for Visual Education (PD)
1345 Divorsey Parkway, Chicago 14
Taaching Aids Sarvica, Inc. (PO)
Lowell Ave. & Cherry Lane, Floral Pork, N. Y.
31 Union Sauare West, New York 3
Visual Education Consultants, Inc. (PD)
VEC Weekly News Fllmstrlps
2066 Helena St., Madison, Wis. .
FILMSTRIP, SLIDE A OPAQUE PROJECTORS
■roadman Films (PD)
127 Ninth Ave., North, Nashville 3. Tenn.
DuKana Corporation (M)
St. Charles, Illinois
Viawlax, Incorporatad (M)
35-01 Queens Blvd., Long Island City, N. Y.
ELECTRONIC TRAINING KITS
Aiiiad Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
FLAGS, BANNERS, ■UTTONS, AWARDS
Aca Bannar A Flag Company (M)
224 Haddon Rd., Woodmere, L.I., N. Y.
All sizes — U.S., State, Foreign, etc.-immed. del.
GLOBES — Gaographicai
Danoyar-Gappart Company (PD)
5235 Ravenswood Ave., Chicago 40, III.
BIOLOGICAL MODELS A CHARTS
Oanoyar-Gappart Company
5235 Ravenswood Ave., Chicago 40, ill.
LABORATORY SERVICES
Byron, Inc.
1226 Wisconsin Ave., Woshington, 0. C.
Complete 16mm & 35mm laboratory services.
Gao. W. Coiburn, Inc.
164 N. Wacker Drive, Chicago 6, III.
MOTION PICTURE PROJECTORS & SUPPLIES
Ball A Howail Co. (M)
7117 McCormick Road, Chicogo 45. III.
MAPS — Gaographicai, Historical
Danoyar-Gappart Company
5235 Ravenswooa Ave., Chicago 40, III.
MICROSCOPES A SLIDES
Danoyar-Gappart Company
5235 Ravenswooa Ave., Chicogo 40, III.
PRODUCTION EQUIPMENT
Camara Equipment Co. (MO)
315 W. 43rd St., New York 36, N. Y.
S.O.S. Cinama Supply Corp. (MO)
602 W 52nd St., New York 19, N. Y.
6331 Hollywood Blvd., Hollywood 28, Col.
READING IMPROVEMENT
Psychatachnics, Inc.
105 W. Adams St., Chicogo 3, III.
Mfgrs. of SHADOWSCOPE Reading Pacer
RECORDS
Children's Reading Sarvica
1078 St. John's Place, Brooklyn 13, N. Y.
Curriculum Materials Center (PD)
5128 Venice Blvd., Los Angeles 19, Col.
Records, Tope Recordings, Filmstrips, Books
Enrichment Materials Inc. (PDI
246 Fifth Ave., New York 1, N. Y.
Folkways Records A Service Carp.
117 W. 46th St., New York, N. Y.
Heirloom Records (PO)
Brookhaven, N. Y.
(History through Ballads & Folksongs)
Monitor Recordings, Inc. (PO)
413 W. 50lh St., New York 19, N. Y.
Russian, French, Spanish Language Materials
Music Education Record Corp. (p)
P.O. Box 445, Englewood, N. J.
(The Complete Orchestra)
Spencer Press, inc. (D)
179 N. Michigan Av., Chicago 1, III.
Free School & Library Catalog of Columbia Recordi
RECORDERS — PLAYERS
Allied Radio Corporation (MDI
100 N. Western Ave., Chicago 80, ill.
SCREENS
Radiant Manufacturing Co.
8220 No. Austin Ave., Morton Grove, III.
SLIDES
Key: Kodachrome 3 x 2. S'/e x *Vt or iarget
(PD-4)
(PD-J)
Keystone View Co.
Meadville, Po
Meston's Travels, Inc.
3801 North Piedros, El Paso, Texoi
Walt Sterling Color Slides (PO-3;
224 Haddon Rd., Woodmere. I. I., N. Y.
4,000 (scenic & mops) of teacher's world trovel
SOUND SYSTEMS
Allied Radio Corporation (MO 1 1
100 N. Western Ave., Chicago 80, III.
Local AV Dealers
Illinois
AMERICAN FILM REGISTRY
1018 S. WABASH AVE.
Chicago 5, III.
NeYi Jersey
L. KALTMAN & SON, INC.
287 Washington Street, Newark,
N. J.
Eastmcm Kodak Company
Rochester 4. New York
Victor Division, Kaiart Co.
Ptoinvilie, Conn.
(M)
(M)
Ohio
M. H. MARTIN COMPANY
1118 Lincoln Way E., Masslllon,
Ohio
502
Educational Screen and Audiovisual Guide — September, 196(
New Equipment and Materials
or addresses of the sources supplying
ifomiation on which these listings are
ased, refer to Directory of Sources,
'age 514. For more information about
ay of the equipment and materials an-
nounced here, use the enclosed readei
lervice postcard.
NEW EQUIPMENT
CAMERAS, Movies, TV
Lii-transistor CCTV Camera 6%x85
18 13"; wt 161b; operates on 117v AC
or 12.5v DC; eliminates tub micro-
phonics; reduces radiation; simultane-
ous output of video and RF signals.
Accessories now available include
weatherproof housing, pan and tilt
unit, remote controlled and manually
controlled zoom lenses. PHILCO.
For more Information circle
No. inl on return postal card.
kinescope Recorder housed in and on an
office desk, a practical method of stor-
ing on film special instructional tele-
casts for future reference. Complete
with camera $6800; less camera $2800;
off the air tuner $495. TUCNORD
For more information circle
No. 102 on return postal card.
Observer" CCTV Camera System pro-
vides two crystal-controlled RF out-
puts on any VHF channel plus one
video output; self-mixing RF output
circuits for multi-camera operation
on one coaxial cable; self-regulating
power supply to control all AC and
DC voltages; 350-line resolution on
each RF channel, 600-line video. BTL
For more information circle
No. 103 on return postal card.
CAMERA ACCESSORIES
CCTV System. Several auxiliary units
now round out our previously listed
Motorola line of 5 TV cameras (Oct.
'59) and 21" classroom receiver (Jan.
telephoto lenses (%" to 6") and an
automatic zoom lens; weather-, dust-
and explosion-proof housings; remote
control mountings; pushbutton chan-
nel selector; AV mixer handling up
to 10 monitors and several cameras;
and line and distribution amplifier for
distance transmission. MOTOROLA.
For more information circle
No. 104 on return postal card.
CCTV Talk-Bacli system as developed
for use in Penn. State University pro-
vides TV-teacher-controUed commu-
nication with receiving classroom;
other ganged receiving rooms hear
these questions and answers; TV-
teacher can also monitor any one of
the ganged receiving rooms; dual type
PA speaker-mike handles question
and answer in each room. Various ac-
cessories have been developed at this
source; amplifiers, converters, de-
tectors, filters, generators, etc.
COMMENG.
For more information circle
No. 105 on return Jostal card.
Omnitar Telephoto Lens Systems, range
in focal length from 125mm to 1000
mm. Available also are monocular
omniscopes for tracking finders;
Shown above is the 600mm f5 lens
assembly, complete with basic mount,
filters, lens shade. $595. BSCE
For more Information circle
No. 106 on return postal card.
Projection Video Monitor reportedly
will project closed-circuit and over-
the-air programs for large-screen re-
quirements; dust-proof; safe from
high voltage hazards. BTL
For more information circle
No. 107 on return postal card.
PROJECTORS, Movie, TV
Auditorium TV, a 12x16 foot picture, re-
portedly bright enough to allow room
light level sufficient for note taking,
exam writing. Compact, mobile, self-
contained, "technically feasible for
school use." GPL.
For more Information circle
No. 108 on return postal card.
PROJECTION ACCESSORIES
Polarizing spinner gives motion effect
to overhead still projection by means
of revolving disc in light path above
specially treated transparencies. The
disc is edge-driven, its speed regulat-
able, its size 8"x9"x4". May be clamp-
ed to most Vue-Grapr models. $85.
BESELER.
For more Information circle
No. 109 on return postal card.
Red-I-Frame Lenscreen stretches on
frame quickly assembled from tubular
parts that pack compactly for ship-
ping and storage. Polacoat rear-pro-
jection screen material is now avail-
able in any size from 4x5' to 40x80', at
$2.50 per sq. ft. POLACOAT
For more information circle
No. 110 on return postal card.
SOUND, EQUIPMENT &
Accessories
Dual-tracl( "Minltape" recorder delivers
sync-sound with any motion picture
camera, (8-16-3.5mm), spring or motor
driven, by recording 60-cycle track
parallel to the audio pickup track. The
60-cycle track, amplified, drives a
synchronous motor on re-recorder or
projecter. STANCIL.
For more information circle
No. Ill on return postal card.
Magnematlc Recorder records up to 8
hours on cartridge load tape that
eliminates threading. The recorder
measures only 3%" in height.
AMPCORP.
For more information circle
No. 113 on return postal card.
Personal Portable Public Address, tran-
sistorized, weighs only 11 ounces and
reportedly adequate for audience of
100 or more, recommended for meet-
The Portable PA
ings to pick up and amplify questions
from floor. Powered by 9-volt mercury
battery; iy4 watt output; 5-year guar-
antee; $110. MOORE.
For more Information circle
No. 113 on return postal card.
Portable record player 4-speed, 15 lbs,
built-in 45" adapter, accommodates
12' records. 105-120 v. AC only. Model
AV-1 gives 3 watts output, 5x7" speak-
er, $49.95; Model AV-2 gives 6 watts
output, 6x9" speaker, $67.50.
GRAFLEX.
See local dealer
"Preceptor" Language Lab offers 10
channels, provides for monitoring each
student separately, listening in on
master tape and student repetition, 2-
way conversation with student, re-
cording the student on central record-
er and adding instructor's comment,
and simultaneous "all-call" conununi-
cation with entire class. RCA
For more information circle
No. 114 on return postal card.
"Packaged" Tape Teaching Lab consists
basically of monitor, power and pro-
gram panels, tape recorders, micro-
phones and headsets all engineered
Educational Screen and Audiovisual Guide — September, 1960
503
Stik*a*lettei^
PROFESSIONAL
LETTERING
TECHNIQUE
Write lor literature
Stik-a-letter Co. Rt. 2, box uoo, Escondido, caiif.
NOW IN THOUSANDS
OF CLASSROOMS!
AVR
RATEOMETER
Tops the list of America's
Reading Learning Aids because
of its proven performance
IT'S VERSATILE . . . fits into any reading improve-
ment program.
IT'S ACCURATE . . . Lifetime electric motor pro-
vides clock accuracy, trouble-free service.
STUDENT CENTERED . . . requires minimum assist-
ance. Students master its use in minutes.
EASY ON BUDGET* . . . Actual classroom experi-
ence over a 5-year period shows that costs run as
low as 37c per pupil.
Teochers say: "Pupils love working with them"
. . . '*best of its type** , , . *'more convenient" . . .
"so quiet" . . , "flexible and adaptable" . . . "rate
increase 70 to 300%."
Complete with manual, carry-case, $39.95
S to 9 units, ea. $35.95 • 10 or more, eo. $33.95
Satisfaction guaranteed or money refunded
Send orders to
AUDIO VISUAL RESEARCH
Depl. U09 523 S. Plymouth Ct., Chicago 5
FACTORY: Box 71, Waseca, Minnesota
SIMPLE I EFFECTIVE I DURABLE I
Webster 'I'aekaged' Tape Teaching Lai)
for compatible operation; offers up
to nine different lesson channels to
6 — 54 student positions. 2% watt out-
put, sufficient for 54 positions, and
43 ohm loudspeakers for paging and
PA; 3-position talk-listen switch; an-
nunciator lights and all-call optional;
individual student position jacks,
volume controls; program selector
switch optional as also call-in push-
button. WEBSTER.
For Fnore Information circle
No. 817 on return postal card.
Quarter-track head is now available for
the Magnecordette Series 100. In-
stalled with small screwdriver. $160.
With return of old heads $65.
MAGNECORD.
For more information circle
No. 11.5 on return postal card.
"Rhythmaster" Record Player, designed
to meet any required degree of tempo
control, varies speed continuously
The KEYSTONE Standard Overhead Projector
i.s available for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projeaion of Transparencies, Standard
iiV'i" X 4") Lantern Slides, Polaroid Slides, and Hand-
made Lantern Slides or, with appropriate accessories
Tachistoslides (4" x 7"), 2" or 214" Slides, Strip Film,
and Microscopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number-
Combinations and Fraaion-Combinations tachistoscopi-
cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
Write for Further Information or a Demonstration by our Local Representative.
KEYSTONE VIEVX' CO., Meadville, Pa. Since 1892, Producers of Superior Visual Aids.
from 25 to 100 rpm without stoppi
the turntable. Especially suited i
dance instruction, music analys
therapists. Microphone can s u p e
impose comment while records are t
ing played. Unit serves also all ci
tomary record-player and P.A. fur
tions. $349.95. REK-O-KUT.
For more information circle ^^B
No. IK) on return postal card. ^^|
Seven stereo-monaurel recorders, tailc
ed to meet a wide range of requir
ments, price range $79.95 to $289.£
numerous accessories include ar
plifier-speakers, patch cords and
library of prerecorded tapes (H $4.t
TELECTROSONIC.
For more information circle
No. 117 on return postal card.
Tape reel holders, hold reels firml
especially helpful on vertical deck
Package of 2 for 55 cents. ROBINS
For more information circle
No. 118 on return postal card.
Tape Recorder plays 8-hours at 15/161
ips, also (1% and 3%) 5" reels, ea
phone jack automatically cuts oi
speaker, push - button operatic
$199.95. Carrying case $14.95 AMER
CAN
For more information circle
No. 11!) on return postal card.
Two-Channel Tape Recorder. Teacht
and student can listen to both chai
nels, master and practise, simultani
ously. B&H
For more information circle
No. 120 on return postal card.
TV Antenna or Line Amplifiers f(
master and community type system,
expendable; several models an
numerous accessories. BTL.
For more information circle
No. 121 on return postal card.
Voice-FIector, individual s t u d e n
acoustic containment shell, with buil'
in dynamic microphone-speaker, r«
portedly eliminates need for specii
classrooms, partitioned booths, eai
504
Educational Screen and Audiovisual Guide — September, 196
1
4
r
,M
■
^^
1MB
■^
Cougino "Voice-Fleclor"
phones or hear-back amplifiers, and
gives student full access to classroom
visuals, COUSINO.
For more information circle
No, Wl on return postal card.
MISCELLANEOUS EQUIP.
utomatic Room Ligrht Control regu-
lates light level very much as thermo-
stat governs temperature. Any change
in daylight level is detected and in-
stantly compensated for. SUPEL,
For more information circle
No, \t'.\ on return postal card.
lexible Magnet, rubber-covered, origi-
nally designed as a sign-writer's aid,
has educational applications on mag-
netic chalkboards; May be cut to any
desired length; also metal mounting
strips with pressure-sensitive adhesive
backing (9" long x 1" wide) adapt
non-magnetic surfaces for use of this
new device. Samples. CARPRO
For more information circle
No, 1*^4 on return postal card.
luminated Magnifier offer a wide field
of a 3x magnification, lit either by
batteries or 115v current. $14.75 plus
batteries. B&L
For more information circle
No. 125 on return postal card.
-Jacks facilitate and safeguard CCTV
and master-antenna installations to
make every receiver outlet a camera
imput. JERROLD
For more information circle
No. I'iG on return postal card.
lolded Rubber "Eiectriduct." an over-
the-floor conduit for all electrical con-
nections where in-wall conduitry is
not mandatory; reportedly safe, skid-
proof, trip-proof, can be painted: 2-
wire (16 or 14), also 3- wire with
ground stud at each outlet; costs range
from $9 for a 4' 2-wire unit with dup-
lex outlet and 2' of wall cord, to
$26.75 for 10' 3-wire with outlets,
grounding adapter, ASA 3-prong*plug.
"Electriduet" tape, 2" wide, adhesive
both sides, for securing ducts to floor,
from 4' @ $1.25 to 10' <ik $2.20. IDEAS
For more information circle
No. 127 on return postal card.
Ozalid 60 Tabletop Copying Machine.
Copies single-side originals up to 15"
wide, at speeds of from 8" to 40 feet
per minute. Originals automatically
separated from copies; thermostat
control; uniform exposure; air-cooled;
cylinder can be wiped clean while
machine is in motion. Size 28V4"x
35V4"x39%" including feedboards.
Available either 60 or 50 cycles; 115v
AC. Optional accessories include all-
steel desk; automatic electric de-
veloper pump kit; plastic dust cover;
deep slant master receiving tray
OZALID
For more information circle
No, 128 on return postal card.
Plastic Dip Protects Slides. A liquid
plastic into which 2x2 slides are dip-
ped reportedly protects them against
TRIPLE THE LIFE OF YOUR
MOVIES and SLIDES
PERMAFILM
The Amazing Preservative
PREVENTS scrotches, brittle-
ness, torn sprocket holes, color
fading, fungus, warping and
popping. Easy to use. Just
wipe it on.
A%k your deahr for PermafUm
1 oz. 89c: 8 oz. $4.95; 16 oz. $6.25
iim\ Sctmtinc PnlCtrp. Chlcifi 21. U.
oz. treats
400 ft. 16 MM
for only
89^
Why is CECO the Audio
Visual Equipment Center?
Because Ceco spans the entire
complex field. We sell and service
every professional type equipment
on the market — cameras,
projectors, screens, slide projectors,
animation equipment, sound
recorders, timers, tripods, etc.
More important, we provide
solutions to problems, no matter
how intricate. We charge for
the products. We make no
charge for our experience. That's
why most AV experts come to Ceco.
Projects 2" x 2" and S'/j" x 4" slides
to a size and brilliancy comparable to
finest theater projection. High intensity
carbon arc lamp enables large screen
projection, in difTicult-to-darken rooms.
Single Frame E/emo
35mm filmstrip camera with
single frame advance mechanism.
Reflex viewing and specially
designed lens for slide film work.
CECO — trademark of
Comera Equipment Company
Weinberg Watson Analyst Projector
Ideal for teachers, doctors, coaches, for
studying recorded data. Continuous vari-
able speed from 2 to 20fps. Single
frame advance. Flickerless projection.
SALES • SERVICE • RENTALS
(Tflm^Rfl €c^uipm€nT(o..inc.
Dept.EeS, 3IS W«t 43rd St., Ntw York U, N. Y. • JUdion i-1420
Gentlemen: Please rush me FREE literature on
CECO Products for Audio-Visuol use:
Nome
Firm
Address
I City Zone.^ State i
Iducational Screen and Audiovisual Guide — September, 1960
505
dirt, scratches, finger prints, and
minimizes "popping" in and out of
focus. FORALCO.
For more information circle
No. Vi9 on retorn postal card.
Static Removal Brushes and Polonium
bars for removal of static from films,
Election Year 1960
TODAY'S T^
STUDENTS
TOMORROW'S
CITIZENS
FUNDAMENTAL ^BS
DEMOCRATIC ^^^
PROCESSES -^—
PRESENTED IN
TWO AWARD-WINNING FILMS:
X VOTING PRCKEDURES
"THE LEGISLATIVE
PROCESS
Pljrct>ase, Preview, or Rental Inforr
3iloble from
INDIANA UNIVERSITY
a u d i o - V i sua I center
Bloomington, Indiana
NewECCO Improved
Model D For
16mm & 3Smm
Cleans — Lubricates —
Prevents Dust Static
Speedroll
Applicator #1500
Clean and inipoct your film in one ooty opora-
tlon. Oporotes effectively at several hundred
feet per minute. Save time, fluid, lobor, ond
money. Lifetime boketite construction. Eliminates
waxing. Absolutely safe ond NON-TOXIC . . .
NON-INFLAMMABLE. Widely used by schools,
colleges and film libraries. ^OQ f\i\
Ecco No. ISOO Applicator ^00.\AJ
Ecco No. 1500 cleaning fluid, quart, ....$2.50
Gallon $9,00
Ecco No. 2000 cleaning fluid for
NEGATIVES quort, $1.95
Gollon, $6.50
All riLM HANDIINO SUPPLIES
iN STOCK
Acetone, per quort $1.40
Per gallon, $4.50
Ethyloid Film Cement, pint $2.00
Film Handling gloves, per dozen $1.95
Golco Filmeter stop watch, Swiss jewetled move*
ment. Measures equivalent footage for 16mm
and 35mm film $24.50
THE CAMERA MART
1S45 Iroadway (at 60tit St.) N. Y. 23
Plata 7-6977
records and industrial processes. 1"
brush $4.95-$7.45. 3" $9.95-$14.95; rec-
ord brush $14.96. NUCLEAR.
For more Information circle
No. 1^0 on return postal card.
Scan-A Graph Electric Blackboard of-
fers CCTV facilities virithout camera
or lights, transmitting instant visual
communication to as many as 500
locations simultaneously. Widely used
for multiple unit communication in
transportation and industry, it is now
offered as means of transmitting
motion pictures and static lesson
material to multiple classroom loca-
tions. Complete installation can be
housed in and on an office desk; com-
patible with existing TV equipment.
Desk model $2,875; add 14" monitor
$315. Rack model $3,475, recommend-
ed accessories $520. TUCNORD
For more Information circle
No. 131 on return postal card.
Table-top portable speech prompter
rolls a typed commentary at speed
controlled by palm-sized control in
speaker's hand; script is illuminated
firm within, permitting use in dark or
' I'ortahle Speech Prompter
light room; each spool holds hour or
more of continuous script depending
on size of type used; plugs into AC;
smaller than portable typewriter.
$169.50. TELIT
For more Information circle
No. 1.S2 on return postal card.
Trainer in Transistor Use. Technical
students learn the theory and use of
transistors with the aid of a 9x12x5"
battery-powered training device by
which they mount solid state devices
at indicated positions to complete
various operating circuits. RCA
For more information circle
No. IHH on return postal card.
Transistor Analyzer features clear Lu-
cite panel mounting binding posts, re-
sistances, capacitances, flexible leads,
imprinted circuitry, for graphic dem-
onstration of basic transistor configu-
rations. $37.50. CENSCI
For more information circle
No. 134 on return postal card.
VIdo Monitors, broadcast studio type, in
cabinet, 8" $325; 14" $315; 17" $340; 21"
$385; 24" $420; 27" $450. Chassis only
and rack mounting available. For
Polaroid filter add $15 for 8" to 21';
$30 for 24" and 27'. TUCNORD.
For more information circle
No. 135 on return postal card.
NEW MATERIALS
KEY TO AS6REVIATIONS
mp — motion pictura
fs — flimstrip
si — slid*
r«c — racordlng
IP — 33-1/3 r.p.m. microgroova racerd
min — minutas (running tim«)
fr — frames (fiimstrip pictures)
il — silent
sd-^sound
R — rant
b«w — bloclc & whit*
cal — color
Pri — Primary
Int — Intarmodiate
JH — Junior High
SH — Senior High
C — College
A — Adult
AGRICULTURE
The New Story of Milk mp EXCELLC
27 min. Old world dairy herds anc
methods are contrasted with Ameri-
can streamlined dairy production
Testing, processing and packing milk
El JH
For more information circle
No. 136 on return postal card.
Prescribed Burning; in the South mj
UWF 23% min. sd col $112.56. USDA
training film for foresters and firt
suppression crews in the pine forests
of the Southern Coastal Plain. Con-
troled burning to check undergrowth
reduce fire hazards, improve wildlife
habitat, and check tree diseases. SH
C A
For more information circle
No. 137 on return postal card.
Starting a Vegetable Garden mp UWISC
12 min col $20.04 r$l (in Wisconsin
50c wk) Home garden project from
soil preparation to harvesting. JH-A
For more information circle
No. l.SA on return postal card.
Summer Feeding mp UWISC 13 min. col
$54.06 r $1 (in Wisconsin 50c wk.)
Compares feeding cattle stored or
green fodder, strip grazing. C A
For more information circle
No. 139 on return postal card.
Supervised Farming Records Made Easy
3fs EDUFS si col set (3) $16.50. Im-
portance of farm records; entries use-
ful in analyzing the farm enterprise;
meaningful records of farm labor.
SH A
For more Information circle
No. 140 on return postal card. ^^
This Business of Turkeys mp OSU IT
min. col sd. Life cycle of the turkey,
history and practice of raising, SI
A
For more information circle
No. 141 on return postal card.
ARMED FORCES-
CIVIL DEFENSE
From the Four Corners mp HUGHES-
10 min col loan. Official Air Force re-
port on the 1958 World-wide Weapons
Meet, at Tyndall Air Force Base. SH
C A
For more information circle
No. 142 on return jostal card.
506
Educational Screen and Audiovisual Guide — September, I960'
>n Guard— One Target mp HUGHES
l^i min col loan. Role of North Ameri-
can Air Defense (NORAD), with its
DEW-line. picket ships, picket planes,
"Texas" towers, and interceptors as
protection against surprise attack, SH
C
For more Information circle
No. 148 on return postal card.
'ractlce for Peace mp HUGHES 13%
min col loan. Debut demonstration of
the F-104 and the Sidewinder missile,
in night flying, SH C A
For more Information circle
No. 144 on return postal card.
;eek. Find and Kill mp HUGHES 13%
min col loan. ADC interceptors ward
off a simulated enemy air attack. SH
C A
For more information circle
No. 14.5 on return postal card.
'his is the Falcon mp HUGHES 8 min
col loan. Animated history of arma-
ment from Stone Age to airborne mis-
siles, shows indispensible role of air-
borne electronic equipment for nation-
al defense. SH C A
For more Information circle
No. 14fl on return postal card.
ARTS & CRAFTS
kutumn Color mp THORNE 7 min sd
col $70 r$3. Vivid autumn color scen-
ery with improvised piano back-
ground. JH-A
For more information circle
No. 147 on return postal card.
lelen Tamaris — Negro Spirituals mp
REMBRANDT 17 min b&w $125
r$12.50. Five solo dances. C A
For more Information circle
No. 148 on return postal card.
lumanism — Victory of the Spirit mp
REMBRANDT 30 min b&w $175 r
$17.50. Renaissance history and phi-
losophy illumined b y Haesaerts's
sequence of paintings. C A
For more Information circle
No. 149 on return postal card.
;egina Coell mp REMBRANDT 13 min
col $150 r$15. Assumption of the Vir-
gin Mary told through the frescoes of
Fra Angelico. C A
For more information circle
No. l.%0 on return postal card.
BUSINESS EDUCATION
len Franklin on Salesmanship mp JAM
23 min b&w $145. How Franklin's five
principles of salesmanship can be ap-
plied in modern selling situations.
SHC A
For more Information circle
No. iTil on return postal card.
low Good Is a Good Guy? mp ROUND-
TABLE 21 min col b&w apply. Three
case studies, dramatized, of the super-
visor who fails to supervise because
of a distorted desire to be a "good
guy" to his subordinates. A SH C
For more information circle
No. l.*!*.; on return postal card.
nsurance Agent Training 3fs UNDER-
WRITERS col Titles: Paid in Full
$30); Four in One (home owner
(mortgage cancellation policy 36fr
"package" policy 52fr $50>; The Miss-
ing Link (income interruption policy
40fr $30). A
For more Information circle
No. 153 on return postal card.
EDUCATION
And No Bells Ring mp NASSP 60min
r $3. Recommended changes in sec-
ondary education include flexible
class size, individual and small group
study, greater use of audiovisual
materials and techniques. Accompany-
ing booklet, "New Directions to Qual-
ity Education" free. SH A TT
For more information circle
No. 154 on return postal card.
Legal Liability of Teachers for School
Accidents mp BARBRE 30min col
$290. Numerous situations involving
school and teacher liability are dis-
cussed by Dean R. R. Hamilton, au-
thority on school law. TT A
For more Information circle
No. 155 on return postal card.
Teenagers Will Read mp MH 26min
b&w $135. Technique for stimulating
reading and discussion. Ties into A
Book for You. TT
For more information circle
No. 156 on return postal card.
Time Out for Study 5fs VISTU b&w set
$12.50. Titles: Principles of Organized
Study; The Study Schedule; The
Notebook; How to Study for an Exam.
JH SH
For more information circle
No. 157 on return postal card.
"fIBERBILT" CASES
"THEY LAST INDEFINITELY"
Equipped with ilaal cornari, (t«*l card
holder and heavy web itrapi.
Only original FIberbllt Cases bear this
Trade Mark
Your Atturanta
of "flnutt Quality"
For 16min Flln
400' to 3000' Reels
Sold by All Leading Dealers
i
OPTIVOX
PORTABLE EASEL
The newest thing for visual aid is this lightweight, portable
Optivex easel. 29" x 39'/2" steel board finished in "rite-
on" green, adaptable for chalk, charts, or magnets. Alumi-
num legs fold to convert from 70" floor easel to table
model. Net weight. 17 lbs. Comes with eraser, crayons,
chalk, pointer, and removable chalk tray. Onljr $44.95
Carrying case and lamp fixture are extra equipment.
f
PIXMOBILE
PROIECTION TABLE
2310 EAST DOUGLAS
Save lime... save storage space. Prepare
your visual presentation in advance on the
portable Fixmsbilc, roll it in, show it, store
your equipment on it. Sponge rubber top,
large enough for both movie and slide pro-
jector. Has 4" wheels, equipped with brakes
that hold on incline. Vibrationless. Several
models and heights. 42" lath only $32.95.
THE ADVANCE FURNACE CO
WICHITA, KANSAS
Sdlcational Screen and Audiovisual Guide — September, 1960
507
a new .
concept
IN LANGUAGE
LABORATORY
EQUIPMENT...by
new convenience
Any room in your school can be
made into a Language Laboratory in
minutes.
new simplicity
No permanent installation — no con-
struction— all units are portable with
simple plug-In connections.
new low cost
Approximately $50.00 per position.
Designed for use with school's pres-
ent Tape Recorder or Sound System.
Developed by Switchcraft — one
of the top manufacturers of
Quality Electronic components.
Write or use coupon.
SWITCHCRAFT, INC.
Language Laboratory Division
SS93 N. Elston Ave., Chicago 30, III.
Send full detoils on Longuoge Laborotory
Components.
Nome .
Position .^ ^
School ,
Aftrfnut
City Zone Stotei
The Workshop Process mp UCLA 12min
b&w $55. Filmed during an actual
educational workshop, the film dem-
onstrates problem solving in group
learning situations. C A
For more Information circle
No. 158 on retarn postal card.
FEATURE FILMS
My Wild Irish Rose mp UAA lOlmin.
Apply Film biography of famed Irish
tenor Chauncey Olcott. Dennis Mor-
gan, Andrea King.
For more Information circle
No. 15!) on return postal card.
GUIDANCE, Personal
Older Teens and Dating 4sfs FAMILY
col with 2 LPs set $25.50 indiv fs @
$6.50 rec (2 subjects) L $3.50. Going
Steady (54fr); Falling In Love (51 fr);
Conduct on a Date (49fr); When
Should I Marry? (45fr). SH C
For more Information circle
No. 160 on return postal card.
Psychology for Living (series) 5mp MH
b&w. Correlated with Sorenson and
Malm text. Titles: Facing Reality (12
min) $75; Habit Patterns (15 min)
$85; Successful Scholarship (llmin)
$60; Heredity and Family Environ-
ment (9min) $55; Toward Emotional
Maturity (llmin) $65. SH C
For more information circle
No. 161 on return postal card.
GUIDANCE, Vocational
A Question of Life mp METHODIST 13
min b&w r$4. A college student wants
to become a minister; his parents op-
pose this choice. SH C A
For more information circle
No. 163 on return postal card.
HEALTH, SAFETY
Safety Through Seatbelts mp UCLA
12%min b&w $37. Contribution to
safety in case of intersection collision.
SH C A
For more information circle
No. 16.S on return postal card.
INDUSTRY, TRANSPORTATION
Industries flat pix INPRO set of 10 pix
11x14" $2.50. Titles: Petroleum (2);
Tuna (2); Oranges and Lemons (2);
Vegetable and Melon Crops (2). Int.
For more information circle
No. 164 on return postal card.
The New Giant mp HUGHES 15m in col
loan. Tremendous growth of the air-
borne electronics industry. Columbus
Award 1958. SH C A
For more information circle
No. 16.5 on return postal card.
WLiNG Pictures
NEW — 16mm color
For Elementary Science
WIND AT WORK
11 Min. Sale Only — $110.00
write for Previews.
1056 S. Robertson Bivd,
Los Angoles 35, Calif.
The Prime Dimension mp HUGHES 24
min col loan. An ADC colonel tours
the Hughes Tucson facility, and has
success in using one of the missiles
he saw under construction. SH C A
For more information circle
No. 166 on return postal card.
Transportation 4kits INPRO ea set in-
cludes 10 flat pix 11x14"; a 30fr fs col;
a 35p manual $25. I: Boats, Ships and
Harbor; II: Trucks and the Motor
Age; III: The Freight Train as a Car-
rier of Goods; IV: Airplanes and the
Airport. Elem.
For more information circle
No. 167 on return postal card.
LANGUAGES
Aprende a Escribir tape LTS 7" 7%ips.
Thirty-six lessons entirely in elemen-
tary Spanish, the final 8 in quiz forir
for self-examination. Presumes some
previous knowledge of the language.
SH C A
For more information circle
No. 16H on return postal card.
Beginning Spanish 4mp. 4sfs, 8 tapes C-
BEF set complete with manual $486.
Conversational approach, entirely in
Spanish, in 9th-10th grade USA class-
room situation. First two cover speech
and aural comprehension; second twc
include reading. Scenes from film on
filmstrip provide review; tapes give
repetitive exercises. Each 10-12 min.
SH TT
For more information circle
No. 169 on return postal card.
LANGUAGE ARTS
Children's School Stories 5sfs CATHE-
DRAL col 15min rec. Series (5) $33.75;
indiv fs $5 rec $2.50. Titles: Raggedy
Elf; The Little Cloud; Little Star That
Got Lost; The Mighty Hunters; How
the Birds Got Their Color. Pri.
For more information circle
No. 170 on return postal card.
The Chinese Village mp COLWIL $80
r$3. Story of a tiny village's transfor-
mation from a place of evil into one
of eternal happiness, told in filmo-
graph technique from the 18th cen-
tury handpainted wallpaper in the
Governor's Palace at Williamsburg.
For more information circle
No. 171 on return postal card.
How to Conduct a Meeting Using Parli-
amentary Procedures fs BASIC col $6
Informative guide for chairmen anc
sketches. Evaluated ESAVG 1/60, p31
parliamentarians; good diagrams
For more information circle
No. 172 on retarn postal card.
Rawhide No. 3 rec FOLKWAYS 12" LF
$5.95, Satire on wide variety of topic
e.g. "University for Soap Serial Writ-
ers"; conceived and told by Max Fer-
guson who plays all the characters;
SH C A
For more Information circle
No. 17H on return postal card.
Sentences: Simple, Compound, Com-<
plex. mp CORONET llmin col $11(
b&w $60. Animated and live-actior
508
Educational Screen and Audiovisual Guide — September, 196(i
scenes demonstrate sentence building
through the use of dependent and in-
dependent clauses. JH SH
For more Information circle
No. 174 on return postal card.
peechphone Courses rec ICR 4 courses
ea incl 3 LP and book ea $29.50 incl 6
mos consultation service. I: Elemen-
tary is for the student from other
lands. II: Intermediate includes also
remedial material for the American
student III: Advanced. IV: Spoken
Word List, pronunciation of 3,000
words.
For more information circle
No. Ii5 on return postal card.
tefan on Sunday mp EBF 14min col
$150 b&w $75. Boy in Swedish village
finds Sunday a break in his usual
chores and goes to church with his
family. Pri Elem
For more information circle
No. 1,6 on return postal card.
'he Town Musicians mp BRANDON 9
min col $120 4$5. Color cartoon from
the fairy tale by the Brothers Grimm.
Silver Reel Award 195. Pri-SH
For more information circle
No. 177 on return postal card.
Jse Your Library fs SVE 81fr b&w $6.
Designed for use without manual. JH-
TT
For more information circle
No. I7« on return postal card.
LITERATURE, DRAMA
tasic Russian Through Conversation
rec/tape WILMAC Two 7" T/zips
$14.95. Two 12" LP $9.95. Exercise
material fits into any Russian course
JH through C. Vocabularies are fol-
lowed slowly spoken dialogs, with
spaces for student repetition.
For more Information circle
No. 179 on return postal card.
i'abulas de Esopo rec/tape WILMAC 7"
T'/aips $8.95. 12" LP $5.95. Spanish
comprehension and vocabulary build-
ing. SH C
For more information circle
No. IKO on return postal card.
French Simplified Vol. 1 rec/tape WIL-
MAC 7" 71/sips $8.95. 12" LP $5.95. Six
students tell of their life in France.
For II or III semester SH. This is con-
tinued in French Vol III for II and III
year SH. (Same prices). Similarly
German Simplified Vol. I and German
Vol. III.
For more information circle
No. IXl on return postal card.
rtr. Pickwick's Christmas rec DECCA
12" LP. Four members of the Cor-
responding Society spend Christmas
with Mr. Wardle. Read by Charles
Laughton. Flip side: A Christmas
Carol, narrated by Ernest Chappell;
"Scrooge" played by Eustace Wyatt.
SH C A
For more information circle
No. 183 on return postal card.
Talking Books ree LIBRAPHONE 16
rpm. Recent additions include Nautil-
us 90 North 3',4hrs $8.95; The Merry
Adventures of Robin Hood 2hrs $6.95;
The Great Gatsby 5hr $10.95; Chil-
dren's Arabian Nights 2hr $6.95.
For more information circle
No. 1K:^ on return postal card.
MATHEMATICS
Discovering Solids (Series) 5mp DELTA
15-18min col ea $150 b&w $75. Titles:
I: Solids in the World Around Us; II:
Volume of Cubes, Prisms and Cyl-
inders; III: Volume of Pyramids,
Cones and Spheres; IV and V: Surface
Areas of Solids, JH SH
For more information circle
No. 184 on return postal card.
Mathematical Models for Teaching. Sev-
eral hundred clear plastic models by
Guenther Herrman (Germany) enable
students to relate external shape with
intersecting planes, concealed edges,
etc. Models on plane, solid and analy-
tical geometry; Curve-Drawing; Pro-
jections, Elevations, Traces and In-
tersections; Sections and Development
of Solids: Interpenetration of Solids;
Gears and Driving Mechanisms. Col-
ors coded to identify hidden edges,
etc. Some are scaled for numerical
measurements. Free illustrated cata-
log. LAPINE
For more information circle
No. 185 on return postal card.
Transparent Slide Rule for Overhead
Projection. BESELER. 9" long, clear
lucite, smooth sliding hairline indica-
tor, permits projection on screen
greatly magnified so all can see.
For more information circle
No. 186 on return postal card.
MEDICAL & ALLIED SCIENCES
The Laboratory Animal Technician mp
UCLA 22min col $195. A vivarium su-
pervisor recounts training of techni-
cians and operation of a laboratory
animal facility. SH C A
For more Information circle
No. 187 on return postal card.
MUSIC, Vocal
Yankee Legend rec HEIRLOOM 12" 33.3
rpm. Folk songs of New England as
sung by Bill and Gene Bonyun. JH
SHC ##
For more Information circle
No. 188 on return postal card.
PRIMARY GRADE MATERIALS
Instructional Study Prints flat pix
INPRO ea set includes 10 pictures
11x14 col captioned (rj $2.50. Titles:
Animals and Pets; Home Activities;
Boats and Ships; etc. Pri.
For more Information circle
No. IK!> on return postal card.
NEW! The WILD RICE Story . . .
''Mahnotnen — Harvest of the North"
. . . Selected at o U.S. Entry In the 1960
Edinburgh ond Venice Festivals, this documen-
tary film shows the ancient Chippewa "water"
harvest of WILD RICE, stressing its Imporfonce,
past ond present, to the life of the northern
forest Indians.
History — Social Studies — Geography
17 Min. Color $170
Preview prints from
FILM RESEARCH COMPANY
Box 1015, Minneapolis 40, Minn.
NEW
Magnetic Tape Cabinet
5' and 7" tape compartmenh
Each section 19" x T'/g" x 7%". May
be used independently for wall
mounting. Two selections may be
stacked back to back with film strip
and slide cabinets. Each section
holds 27 5" or 7" diameter tapes.
Gray hammerloid enamel finish. No.
5-7 Tape Cabinets, each sec. $13.00*
Tape and film Cabinet
Keep your precious
recorded tapes, film
strips ar)d slides in
perfect condition in
these specially-de-
signed all-steel cabi-
nets. Photo shows
cabinets stacked on
handy cart. Cabi-
nets may be used
separately as de-
sired. No. 5-7 5'
Tape Cabinet— 19'
section $13.00'
No. lOFS Film Strip— Slide Cabinet only less trays.
Ship. wt. 42 lbs. $53.00*
No. lOF Tray for 90 film strips. Each J2.00'
No. lOS Tray for 280 2' x 2' slides. Each J5.00'
No. 16 IVIobiie Cart only. Ship. wt. 20 lbs. {28.00*
Complete 3 in 1 cabinet as illustrated $115.00*
Portable Steel Projec-
tion Stand
Four 3' casters, two
with brakes. Height:
41'. Stable, tapering
design (19* x 31W' at
bottom) 18' X 26" at
top. Rail on 3 sides.
With non-skid rubber
shock-proof mat. All
steel, with 1' tubular
steel frame. Baked
enamel In tan or gray.
*A/fprKtl F.O.S. Mnntapolit
MAIL COUPON
TODAY!
MANUfACTURINC COMPANY
212 Onlario Street S. E.,
Minn«apolis 1 3, Minn.
I am interested in your line of A-V
storage equipment. Please send catalog.
Name
Address-
City
-Company^
.State-
Edlc.\tional Scree.n and Audiovisual Guide— September, 1960
509
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipmen), Stereo, Hi-Fi audio,
tchool sound systems, training (tits, elec-
tronic parts. Write for value-pocked Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
BUILT ESPECIALLY
FOR SCHOOL USE
• 24" Screen
• built-in
adjustable
antenna
• 9" front
speaker
• 3 wire AC
grounded cord
• SHOCK-PROOF WOOD CABINET
Packard Bell's Classroom TV Receivers are
custom engineered for classroom use. Big,
oversize screen provides easy visibility from
any part of the classroom. You can rely on
Packard Bell . . . quality manufacturers of
electronic products for over 34 years. For
full details, write:
1920 South Figueroa Street
Los Angeles 7, California
Richmond 8-6103
Alaska's
Modern Agriculture
Maps show Alaska's location and
regions of varying climates. Historic
scenes taken 25 years ago show how
farming developed. World War II
and Statehood have brought a
new boom to Alaska, Increasing the
need for agriculture. Today, modern
farming methods ore replacing hand
methods as the people adapt
themselves to this challenging land.
The film depicts the conservation ond
development of resources; recreation,
transportation, education.
Interdependence of the people,
opportunities for new settlers.
15 MIn. Color $150, Rent $7.50; B&W $85, Rent $5
Order your print today!
Write for free catalog.
_ 'BAILEY FILMS, INC.
6509 DE LONOPRE AVE. HOLLYWOOD 28. CALIf.
Korochan, the Little Bear mp EBF 11
min b&w $60. Japanese folk tale
about a disobedient baby bear, who
doesn't like to work and who gets into
all sorts of troubles, from which his
loving parents rescue him. Pri.
For more Information circle
No. 19<> on return postal card.
What Plants Need For Growth mp EBF
lOmin col $120; b&w $60. Marvels of
plant growth shown in time-lapse and
ultra closeup photography; how plants
react to favorable and unfavorable
conditions of light, water, minerals,
air and warmth. Pri.
For more Information circle
No. 191 on return postal card.
RELIGION, ETHICS
Holy God We Praise Thy Name rec
COLREC 12" LP $4.98; stereo $5.98.
Choir of the Church of St. Dominck,
Shaker Heights, Ohio, recorded this
album of 14 favorite Catholic hymns.
For more Information circle
No. 192 on return postal card.
In Such a Time mp PESV mp sd col
loan. How men in middle age leave
successful careers in business and in
the long professions to study for the
ministry. Adjustments not always
easy, especially for their families,
they nevertheless grow into dedica-
ted, self-forgetting Christian ministry.
SH C A
For more Information circle
No. 19X on return postal card.
Monkey Business mp GOSFILMS 50min
confronts two high school students;
col. The issue of evolution and Bible
one contends "I believe God created
monkeys to be monkeys, just as He
created people to be people." SH A
For more Information circle
No. 194 on return postal card.
Music of The Methodist Church rec
WORD LP 37 min. $3.98 Stereo $4.98.
Also Music of the Memnonite Church;
Wheaton College Centenial Albums 2
and 3; etc.
For more information circle
No. 195 on return postal card.
The Stones Cry Out mp MOODY 45min
col r$20. Archeological support found
in Bible land excavations. A SH
For more information circle
No. 196 on return postal card.
Youth Workers' Audio-Visual Kit 6sfs
BFC 3LPs 12" col set $69.50 includes
6 fs. 3 rec. 12 user guide and projec-
tionists' script. Designed to aid the re-
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Regular size 3 74X4 or tno New Duplex 2x2.
Sold by Audio - Visual, Photo & Thoatro
Supoly Dealers. For FREE SAMPLE writ* —
RADIO-MAT SLIDE CO., Dept. V,
117 Oolcrldge Blvd., Daytono B«ach, Fla.
cruitment and training of teachei
and advisors for the junior ac
senior highschool level. XT A
For more Information circle
No. 197 on return postal card.
SCIENCE, Biology
Of Boolcs and Sloths mp MOODY 29mi
col r$12..50. This "Sermons from Sc
ence' film shows the sloth perfect!
conditioned for his Panamanian er
vironment, and not the "blunder <
nature" as sometimes charged. R(
ligious point is made of accuracy t
the Scriptures as compared by past
ing judgments of man. SH A
For more information circle
No. 198 on return postal card.
Sense Perception mp MOODY 27raj
(Part I): 28min (Part ID col. Eac
part $220, r$10. Part I emphasizes th
wonders of our sensory receptors th;
bear sensation to the brain; the Stra
ton inverted vision experiment; intei
working of our senses. Part II dea
with limitations of sensory percej
tion; the invisible spectra of light an
sound. JH SH C
For more information circle ^H
No. 199 on return postal card. ^H
Sounds of . . . (series) 6rec (IFB 12" li
ea $5.95. Soimds of Animals (tige
lion, etc. domestic fowl, etc). Sount
of Sea Animals. Sounds of the Se.
Sounds of the American Southwei
(birds, snakes, animals, t h u n d e
storm, flash flood). Sounds of tl
South American Rain Forest (2 rec
For more information circle
No. 300 on return postal card.
SCIENCE, Physics, Chemistry
Electronics at Work rec WESTINC
HOUSE 3 rec 16" 33.3 rpm set, wit
guide, $8. Transcriptions from 6. "A(
ventures in Research" radio pn
grams, each 15min. Titles: The Elei
tron; The Electron Tube; Electronic
in Communication; ... in Transport,
tion; ... in Industry; ... in Heall
and Personal Enjoyment. JH-A
Write direct
Everyday Electricity charts WESTINC
HOUSE 25x38", two colors, reinforce
for hanging, set of 9 for $1. Titles: Th
Incandescent Lamp; The Electr;
Toaster; The Electric Motor; The Vai
uum Cleaner; The Electric Refriger;
tor; The Electric Elevator. JH-A
Write direct
Living With the Atom mp MOODY '.
min col $220 r$10. Awesome birth (
atomic age in the H-bomb, need f(
individual sense of responsibility an
reverence. JH SH C
For more information circle
No. 201 on return postal card.
SOCIAL STUDIES, General
American Harvest (new edition) rr
JAM/29min col loan. Interdependenc
of all phases of American life, agr
510
Educational Screen and Audiovisual Guide — September, l^X*
culture, industry, town, country,
mechanized agriculture. Award Win-
ner. El-A
For more information circle
No. 203 on return postal card.
The Cowboy 2fs FILMSCOPE col ea $5.
I: The Rodeo. II: On the Ranch, where
the cowboys use the same skills in
working together. Elem.
For more information circle
No. 303 on return postal card.
SOCIAL STUDIES, Geography, Travel
Sermuda si MESTON col 71 packets of
4 slides each. Nassau in the Bahamas
11 packets.
For more information circle
No. 304 on return postal card.
[Tie Desert 3£s DOWLING 30-35fr col
set $13.50 ea $5. Titles: Desert Animal
Life; . . . Plant life; . . . Rocks and
Minerals. El JH
For more Information circle
No. 205 on return postal card.
~lorida, by Vera L. Lowery. Highlights
of the state described in 64p book,
with 3 cards mounting 18 pairs of
stereo color frames and a folding
cardboard stereograph viewer, all for
$1.98. Additional slide cards 50c each,
3 for $1. SWT.
For more information circle
No. 206 on return postal card.
jeo-Physical Relief Work Globe kit
BRODART $11.95. Includes 12" raised
relief globe, stand, 6 jars of liquid
tempera colors, brushes, world map
teacher's guide. Also U.S. raised relief
map, 30x20", choice of plain or state
lines or cities, etc. ea $3.
For more Information circle
No. 207 on return postal card.
lawaiian Islands 3fs DOWLING b&w
set $8 ea $3. Titles: Volcanic Origins
and Growth (32fr); The People of
Hawaii (42fr); Sugar Cane — the Main
Industry (53fr). Elem Int
For more information circle
No. 208 on return postal card.
klahnomen — Harvest of the North mp
FILMRES IVmin col $170. Harvesting
techniques and importance of wild
rice to northern Indians. JH SH C A
For more information circle
No. 200 on return postal card.
Mediterranean Europe 6fs EBF av 49fr
col set $36 ea $6. Titles: Farmers of
Portugal; Po Valley and the Alps;
Two Spanish Towns; People of Yugo-
slavia; Rhone Valley in France; Vil-
lages in Greece. El JH
For more information circle
No. 210 on return postal card.
Hexico and Central America 6fs EBF
av50fr col set $36 ea $6. Titles: Ranch
in Northern Mexico; Town and City
in Mexico; Farmers in Mexico; Peo-
ple of Guatemala; Costa Rica, the
Rich Coast; Panama and the Canal.
El JH SH
For more information circle
No. 211 on return postal card.
Northern Europe 5fs EBF av60fr col set
$30 ea $6. Titles: Denmark; Norway;
Sweden; Belgium; The Netherlands.
El JH SH
For more Information circle
No. 212 on return postal card.
The Northeastern States 6fs EBF avSOfr
col set $36 ea $6. Titles: N.E.States:
Natural Environment; . . . People and
History; . . . Agriculture; . . . Indus-
try; . . . Commerce; . . . Life and Cul-
ture; El JH
For more information circle
No. 21.S on return postal card.
The Northwestern States 6fs EBF av50fr
col set $36 ea $6. Titles: N.W.States:
Natural Environment; . . . People and
History; . . . Agriculture; . . . Indus-
try; . , . Commerce; . . . Life and Cul-
ture. El JH
For more information circle
No. 214 on return postal card.
Our North American Neighbors 8fs
EBF av60fr b&w set $24 ea $3. Titles:
Maritime Provinces of Canada; Indus-
trial provinces . . .; Prairie Provinces
. . .; Pacific Canada; Alaska; Land of
Mexico; Central America; West In-
dies. El JH SH
For more information circle
No. 215 on return postal card.
Our South American Neighbors 5fs EBF
av60fr b&w set $15 ea $3. Titles: Ar-
gentina; Brazil; Peru; Chile; Colum-
bia and Venezuela. El JH SH
For more information circle
No. 216 on return postal card.
Quetico mp CONTEMPORARY 22min
col $200 r$10. Million-acre natural
wilderness athwart the Minnesota-
Ontario boundary, established jointly
by Canada and U. S. JH-A
For more information circle
No. 217 on return postal card.
Siberian Tiger Hunt mp STERLED 10
min b&w $45. Unusual hunt in snow-
covered wilds. JH A
For more Information circle
No. 218 on retrnn postal card.
South America: Along the Andes 6fs
EBF av49fr col set $36 ea $6. Titles:
The New Venezuela Mountain Farm-
ers of Columbia; Along the Equator
in Ecuador; Inca Lands in Peru; High-
land People of Bolivia; Pan-American
Highway. El JH SH
For more information circle
No. 219 on return postal card.
South America: Eastern and Southern
Lands 6fs EBF avSlfr col set $36 ea $6.
Farmers of Argentina; Ranch and
Let's Visit Africa
28 color transparencies mounted in
"childproof" VIewmaster-type
FILM DISC
With script, study print. In sturdy (oldor $2.65
( C hapel Films
^^ ^ p. 0. Box 179, Culver Clfy, Calif.
Oravfsuai
Portable Pulpit
The Portable Pulpit enables you to read
text for films or slides in a darkened room
while facing your audience.
By pressing a button switch, the speaker
flashes the light in his Portable Pulpit to
signal the person operating the projector
for the next picture, without distraction.
With its 1 1 ft. cord, the Portable Pulpit
con be plugged into any convenient out-
let. Made of lightweight aluminum, com-
plete with lamp and paper clomp.
$16.00
A MODEL FOR
EVERY PURPOSE
Tell your story
better with o^xx
Oravisual easel.
You hove 32
models to choose
from. Write for
free 4 2 page
spiral bound cat-
alog.
Oravisual Company, Inc.
St. Petersburg 33, Florida
Please moil me a copy of your 42 page
spiral bound cotolog.
Nome . . ^— ^_
Company
Address —
City & State
Educational Screen and Audiovisual Guide — September, 1960
511
City in Uruguay; People of Paraguay;
Desert to Forest in Chile; Amazon
Village; New Cof£ee Lands in Brazil.
El JH SH
For more information circle
No. 320 on return postal card.
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
•lOlOGY
ATOIMIC ENERGY
PHYSICS
GENERAL SCIENCE
CHEMISTRY
MICROBIOLOGY
■IKE SAFETY
BUS SAFETY
under NDEA— Title III.
VISUAL
SCIENCES
Bex 599E
Suffem, N*w York
m fILM DOCIORS^
SPECIALISTS
in the science of
FILM
REJUVENATION^
RAPIDWELD Process for
• Scratch-Removal
• Abrasions • Dirt • "Rain
Send for Free Brochure
r it pi it lyivftVjyiffyiffi^iHj
Founded 19^ InrMtWllWltHlW^SB
37-02C 27th St., Long Urand City I.N.Y.
COMPCO
professional quality reels and cans
are preferred l)\...
the customers
of...
OEO. V/. COLBURN
LABORATORY, Ine.
Only Compco offers "a new dimension in ;
(|uality" recognized and accepted by leaders ;
In the movie malting industry. Compco's-su- ■
periority is attributed to a new. major
advance in film reel construction— result-
ing in truly pTo/essi'onal reels that run
truer, smoother, providing lifetime protec-
tion to valuable film. Compco reels and
cans are finished in a scratch-resistantl
baked-on enamel, and are available in all/
16 mm. sizes— 400 ft. thru 2300 ft. For details
and prices write to:
C O JM PCOcorporation
leOO N; Spaulding Ave
IK.. Ch'C«90 A7, lit. __j>
Southern Europe: ofs EBF av55fr col
set $30 ea $6. Titles: France; Spain;
Switzerland; Italy; Portugal. El JH
SH
For more information circle
No. 221 on return postal card.
U.S.S.R.— A Regional Study 9fs EYE-
GATE col set $25. Photography by
Harrison Forman. Attested "educa-
tional" by U.S.I.A. JH SH
For more information circle
No. Z'i'i on return postal card.
Valley of the Standing Rocks mp BAR-
BRE 24 min col. $240. Life and prob-
lems of the Navajo Indians on remote
reservations in Monument Valley.
Arizona. Sand painting, sweat bath,
sheep raising, trading post, family life.
JH SH
For more information circle
No. 32;) on return postal card.
SOCIAL STUDIES, Government
The Constitution and Fair Procedures
mp INDIANA 30min b&w $125. Sev-
enth release in this "Decision" series,
produced for ETV, deals with the
Leyra vs Dennon case (1954). Right to
counsel, jury trial, protection against
unreasonable search and seizure, the
average man and civil liberty. SH C
A
For more information circle
No. 224 on return postal card.
Eight Steps to Peace (series) 8mo
FRITSCHE 13%min b&w S25.50 ea.
Titles: World Law; Does Disarma-
ment Make Sense?; A Permanent UN
Police Force; What's in it for Every-
one?; Membership in the UN; You
and the UN; Charter Review; The
Answer Now. SH A C JH
For more information circle
No. 225 on return postal card.
Peace and Friendship in Freedom mp
UWF 39min col $252.05. President
Eisenhower's Middle East tour De-
cember 1959. JH SH A
For more information circle
No. 226 on return postal card.
The UNICEF Story si UNICEF set of
30 col slides $5. Shows work around
the world in disease control, nutri-
tion, maternal and child health pro-
grams. Free guide: "Information for
Speakers." SH A
For more information circle
No. 227 on return postal card.
SOCIAL STUDIES
History, Anthropology
.Abraham Lincoln's Life Through Post-
age Stamps sfs H-R $11. The life of
the Great Emancipator told via repro-
ductions of commemorative postage
stamps, and interesting narration.
Evaluated ESAVG 6/59. JH SH
For more information circle
No. 22K on return postal card.
The American Revolution: A Picture
History 6fs EBF av50fr col set $36 ea
$6. Titles; Causes of the Revolution;
The War from Lexington to Prince-
ton; The Declaration of Independi
ence; The War from Saratoga to Vali
ley Forge; The War at Sea; The Wa
in the South. Picture material is fron
the magazine "American Heritage.
JH SH C A
For more information circle
No. 229 on return postal card.
The Civil War Sfs EBF av50fr col se
$48 ea $6. Titles: Causes of the Civi
War; From Bull Run to Antietam
From Shilo to Vicksburg; The Civi
War at Sea; Gettysburg; Sherman'
March to the Sea; The Road to Ap
pomatox; The Reconstruction Perioc
JH SH C A
For more information circle
No. 2:10 on return postal card.
Early Americans 3fs DOWLING b&\
set $8 ea $3. Indian Tools (33fr); In
dian Corn (28fr); The Pioneer Fir
Room (30fr). El
For more information circle
No. 2:^1 on return postal card.
Early West 3fs DOWLING b&w set $
ea $3. Gold Prospecting (33fr); Gol
Mining (44fr); Hide Curing (19fr). E
For more information circle
No. 2:^2 on return postal card.
The Face of Red China mp MH 54mii
b&w $225. Communes, military train
ing, primitive and modem productioi
methods contrasted, urban and vil
lage life. CBS television photographj
late 1958. Other titles in this "Proj
ect 20" series include "Three, Twt
One — Zero (Atom bomb); Nightmar
in Red (Russian Revolution); Th
Twisted Cross (Hitler! ea 54min b&v
$195. SH C A
For more information circle
No. 'ISS on return postal card.
George Washington: Frontier Colon*
rec ENRICHMENT 12" LP. Summar;
of early life, emphasizing his 175
journey to the Ohio Valley; servic
with Braddock. Flip side: The Sant
Fe Trail. Elem JH
For more information circle
No. 2.S4 on return postal card.
Imperialism and European Expansioi
mp CORONET 13V4min col $137.5
b&w $75. Factors affecting the im
perialist expansion movements c
1875-1914. Nationalism, commercic
rivalry, technological competitior
drive for exploitable cheap raw mate
rial sources, missionary activity. JI
SH
For more information circle
No. 23,5 on return postal card.
Man on the Land mp VWF 14min cc
loan. Man's conquest of the soil tol
in cartoon style with background c
narration and old-time ballads. El J)
For more information circle
No. 286 on return postal card.
The Man Without a Country sfs FFE 6
fr 10" LP 20min col $15. Lt. Phili
Nolan, accused of collaboration in th
conspiracy of AAron Burr, sentence
to spend rest of his life on a U. i
warship. Yale University School <
Drama. SH
For more information circle
No. 237 on return postal card.
512
Educational Screen and Audiovisual Guide — September, 196(
iJew Lives for Old mp ETS 20min col
$210. Cultural anthropological study
of changes in life patterns of the
Manus people of the Admiralty Is-
lands and their adaptation during a
25-year span. JH SH
For more information circle
No. 338 on return postal card.
rhe Rayattam mp FILM IMAGES 18
min b&w $95. Documentary film de-
picting ancient dance worship in
south India. C A
For more information circle
No. 'i:<i) on return postal card.
United States Expansion: Settling the
West (1853-18901. mp CORONET 13>/4
min col $137.50 b&w $75. Advance by
miner, rancher, farmer, homesteader
visualized through i-e-enactments on
original locations. From Iowa and
Missouri to the mountain ranges of
California and Oregon. SH JH
For more information circle
No. 241) on return postal card.
Wagons West mp NYLIFE 13%min
b&w loan. The trelt of the "fifty-
niners" who retrace the path of the
pioneers along the Oregon Trail with
mule-drawn covered wagons, against
the modern background of diesel
trains and a food air-drop by National
Guard planes. Thirty men. women
and children trek from Independence,
Mo., to Independence, Ore. JH-A
For more Information circle
No. 341 on return postal card.
SOCIAL PROBLEMS
Employees Only mp HUGHES 13V4min
b&w loan. Complete integration of
the physically handicapped; film
stresses their adaptability, reliability
and safety records; 1959 Academy
Award nominee. SH C A
For more information circle
No. 243 on return postal card.
Exposure mp CONTEMPORARY 9min
b&w $30. The urgency of the refugee
and displaced persons plight. SH C A
For more Information circle
No. 24;) on return postal card.
[ndian Summer mp FOLKFILMS 28min
b&w apply. An old farmer resists
eviction from land wanted for a dam
site. JH SH C
For more information circle
No. 244 on return postal card.
rhe Integration Issue fs NYTIMES 57fr
b&w $2.50, with discussion manual.
History and background of a century
of struggle. Focus is on schools but
civil rights, and changing patterns in
the fabric of the American freedom
image are also treated. JH-A
For more Information circle
No. 245 on return postal card.
rhe "Y" Tliat Wouldn't Die mp YMCA
lOmin sd col $28. Thousands of young
Koreans find life and hope even in
the ruins of the burned out YMCA at
Seoul. A phase of the "Buildings for
Brotherhood program. SH A
For more Information circle
No. 246 on return postal card.
NEW PUBLICATIONS
Apparatus for the Study of Earth, Air,
and Space. Free bulletin describes
barometer, hygrometer, gyroscope,
rock and mineral collections, vacuum
and pressure pump, and, for higher
grades, the celestial globe, orrery, and
radio-activity locator. LaPINE
For more Information circle
No. 247 on return postal card.
Appealing Bulletin Board Ideas, by
Robert H. Burgert and Elinor S.
Meadows, San Diego City Schools. 48
pages of fine school-made photog-
raphy and hundreds of useful ideas.
OWEN.
For more Information circle
No. 248 on return postal card.
CCTV System Planning Guide, detailed,
practical, profusely illustrated, 40pp.
outlines applications and installation
situations in education, industry, busi-
ness, hospitals; excellent 3-page glos-
sary of TV terms. Free. PHILCO.
For more Information circle
No. 24!> on return postal card.
Curriculum Materials Center, 4p 8%x-
11", free. Room layout plan and lists
of Kodak materials to be stocked. EK
For more Information circle
No. 250 on return postal card.
Designing and Installing Master TV
Systems for schools, institutions, etc.,
charts, tables, glossary, 24pp free BTL
For more Information circle
No. 251 on return postal card.'
Electra Records Catalog of folk songs,
jazz, and unconventional recordings
is one of the most striking examples
of the printer's art, as well as a com-
pletely unusual compendium of re-
corded material. Free. ELECTRA.
For more information circle
No. 252 on return postal card.
Illuminator for Slide Sequences 2p free
working drawings for building trans-
illumined light box for viewing and
sequencing slides. EK
For more Information circle
No. 253 on return postal card.
Language Laboratory Learning, Forn-
and Marty, 268p 8%xn" $3.75. Re-
places "Methods and Equipment for
the Language Laboratory," now out
of print. AVPUB
Write direct
Master Recorders in Education a study
of applications of professional type
tape recorders in a variety of educa-
tional uses. Free. AMPEX
For more Information circle
No. 254 on return postal card.
NAB Engineering Handbook. Fifth edi-
tion, 1664 pages, 1306 illustrations,
$27.50. MH
Write direct
Advertisement
HELPFUL BOOKS
ADMINISTERING AUDIO-VISUAL SERV-
ICES. By Carlton W. H. Ertckson. Covers
administrative, supervisory, and tech-
nological problems, emphasizing com-
petent performance in all service as-
pects. 479 pp., illustrated. Macmillan
Company, 60-5th Ave., New Yoric 11,
N. Y. $6.95.
THE AUDIO - VISUAL EQUIPMENT
MANUAL. By James D. Finn. Published
under the general editorship of Edgar
Dale. 384 pp. 1400 Illustrations.
Henry Holt and Co., 383 Madison
Ave., Nevr York 17, N. Y.
$1S.0O.
AUDIO - VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition
By Walter Arno Wittlch and Charles
F. Schuller. 570 pp. 349 Illustrations
14 Color Plates. Harper A Brothers
49 E. 33rd St., New York 16, N. Y.
1957. $6.50.
AUDIO-VISUAL METHODS IN TEACH-
ING: REVISED AND ENLARGED. By
Edgar Dale. 544 pp. Illustrated; and
with 49 fall-color plates. Henry Holt
and Co., 383 Madison Ave., New York
17, N. Y. $7.75.
EDUCATORS GUIDE TO FREE FILM-
STRIPS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Twelfth Annual Edition, 1960. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
piled and Edited by Walter A. Wittlch,
Ph.D., and Gertie Hanson Hoisted,
M. A. Sixth Annual Edition. 1960.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Complied and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fowl-
kes. 20th Annual Edition, 1960. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $9.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study In
Photoplay Appreciation. By William
Lewin and Alexander Frazier. Illus-
trated. Educational & Recreational
Guides, Inc., 10 Bralnerd Road, Sum-
mit, New Jersey. $3.95 on approval.
Educational Screen and Audiovisual Guide — September, 1960
513
Directory of
Sources and Materials
Listed on Pages 503-514
AMERICAN GELOSO Electronics Inc.,
312 Seventh Ave., New York.
AMPCORP— Amplifier Corp. of Ameri-
AMPEX Audio, Inc., 1020 Kifer Rd.,
ca, 398 Broadway, New York 13, N.Y.
Sunnyvale, Calif.
AVPUB — Audio-Visual Publications,
Box 185, Wellesley, Mass.
BARBRE, Thos. J., Productions, 2130
S. Bellaire St., Denver 22, Colo.
BASIC Skill Films, 1355 Inverness
Drive, Pasadena 3, Calif.
BEHREND Cine Corp., 161 E. Grand
Ave., Chicago 11, 111.
Formerly Television Equipment Co.
same address.
BESELER Co., Charles, 211 S. 18th St.,
East Orange, N.J.
BFC — Broadcasting and Film Commis-
sion, National Council of Churches
of Christ in the USA, 475 Riverside
Dr., New York 27, N.Y.
B&H Bell & Howell Co., 7100 Mc-
Cormick Rl., Chicago 45
B&L — Bausch & Lomb Optical Co.,
Rochester 2, N.Y.
BRANDON Films Inc., 200 W. 57th St.
New York 19, N.Y.
BRO-DART Industries, 56 Earl St.,
Newark, N.J.
BTL — ^Blonder-Tongue Laboratories,
Inc., 9 Ailing St., Newark 2, N.J.
CARPRO — Carter Products Co., P.O.
Box 1924, Columbus 16, Ohio.
CATHEDRAL Films Inc., 140 N. Holly-
wood Way, Burbank, Calif.
C-BEF: C-B Educational Films. Inc.,
690 Market St., San Francisco 4,
Calif.
CENSCI— Central Scientific Co., 1700
Irving Park Road, Chicago, 111.
COLREC —Columbia Re co r d s, 799
Seventh Ave., New York 19, N.Y.
COLWIL— Colonial Williamsburg, Film
Distr. Office, Williamsburg, Va.
COMMENG — Community Engineering
Corporation. P.O. Box 824, State Col-
lege, Pa.
CONTEMPORARY Films, Inc., 267 W.
25th St., New York 1, N.Y.
CORONET Films, 65 E. South Water
St., Chicago 1, 111.
COUSINO, Inc., 2107 Ashland Ave.,
Toledo 2, Ohio
DECCA Records, 50 W. 57th St., New
York 19, N.Y.
DELTAFILM— Delta Film Productions,
Inc., 7238 W. Thuohy Ave., Chicago 31,
111.
DOWLING, Pat. Pictures, 1056 S. Rob-
ertson Blvd., Los Angeles 35, Calif.
EBF — Encyclopaedia Britannica Films,
Inc., 1150 Wilmette Ave., Wilmette„
111.
EDUFS— Educational Filmstrips, Box
289. Huntsville, Texas
EK: Eastman Kodak Co., Audio-Visual
Service. Rochester 4, N.Y.
ELECTRA Records, 116 W. 14th St.,
New York 11. N.Y.
ENRICHMENT Teaching Materials. 246
Fifth Ave., New York 1, N.Y.
EXCELLO— Ex-CeU-O Corp., Pure-Pak
Division, 1200 Oakman Blvd., Detroit
32, Mich.
EYEGATE House, Inc., 146-01 Archer
Ave., Jamaica 35, N.Y.
FAMILY Films, Inc., 5823 Santa Monica
Blvd., Hollywood 38, Calif.
FFE — Films for Education, 1066 Chapel
St., New Haven, Conn.
FILM IMAGES, Inc. 1860 Broadway,
New York 23, N.Y.
FILMRES— Film Research Company,
Star Route, Onamia, Minn.
FILMSCOPE, Inc., Box 397, Sierra
Madre, Calif.
FOLKFILMS, Inc., 251 W. 42nd St.,
New York 36, N.Y.
FOLKWAYS Records and Service
Corp., 117 W. 46th St., New York 36,
N.Y.
FORALCO — Foralco Enterprises, Inc.,
307 W. 38th St., New York 18, N.Y.
FRITSCHE— J. Fritsche Associates, 570
Fifth Ave., New York 36, N.Y.
GOSFILMS — Gospel Films, Inc., Box
455, Muskegon, Mich.
GPL — General Precision Laboratory,
Inc., Pleasantville, N.Y.
GRAFLEX, Inc., 3750 Monroe Ave.,
Rochester 3, N.Y.
HEIRLOOM Records, Brookhaven, N.Y.
H-R— H-R Productions, Inc., 17 E. 45th
St., New York 17, N.Y.
HUGHES Aircraft Company, Public
Relations and Advertising, C. W.
Short, Bldg 6, Room D1005E, Culver
City, Calif.
ICR Corporation, 281 State St., New
London, Conn.
IDEAS, Inc., Warren M. Mallory, 214
Ivinson Ave., Laramie, Wyo.
IFB — International Film Bureau, Inc.,
57 E. Jackson Blvd., Chicago 4, 111.
INDIANA University, Audio-V i s u a 1
Center, Bloomington, Ind.
INPRO — Instructional Productions Com-
pany, 2527 Honolulu Ave., Montrose,
Calif.
JAM Handy Organization, 2821 E.
Grand Blvd., Detroit 11, Mich.
JERROLD Electronics Corporation,
Jerrold Bldg., Philadelphia 32, Pa.
LaPINE — Arthur S. LaPine & Co.,
6001 S. Knox Ave., Chicago 29, 111.
LIBRAPHONE, Inc., Box 215, Long
Branch, N.J.
MAGNECORD, Div. of Midwestern In-
struments, Tulsa, Okla.
MESTON'S Travels Inc., 3801 N.
Piedras, El Paso, Texas.
METHODIST Publishing House, 201 8th
Ave. S., Nashville 2, Tenn.
MH— McGraw-Hill Book Co., 330 W.
42nd St., New York 36, N.Y.
MOODY Institute of Science. 11428
Santa Monica Blvd., Los Angeles 25,
Calif.
MOORE — J. B. Moore Laboratories, Inc.,
P.O. Box 606, Opa-Locka, Fla.
MOTOROLA Communications and
Electronics, Inc., 4501 W. Augusta
Blvd., Chicago 51, 111.
MRI — Magnetic Recording Industries,
125 Fifth Ave., New York 11, N.Y.
NASSP — National Association of Sec-
ondary School Principals 1201-16th St.,
NW, Washington 6, D.C.
NUCLEAR Products Co., 10173 E. Rush
St., El Monte, Calif.
NYLIFE— New York Life Insurance Co.,
Public Relations Dept., 51 Madison
Ave., Room 2300, New York 10, N.Y.
NYTIMES, Office of Educational Activi-
ties, 229 West 43rd St., New York 36
N.Y.
OSU— Ohio State University, Depart-
ment of Photography, Columbus lOi
Ohio.
OWEN— F. A. Owen Publishing Co.
Dansville, N.Y.
Instructor Handbook Series. 9/60
OZALH) Division, General Aniline anc
Film Corp., 17 Corliss Lane, Johnsor
City, N. Y.
PESV — Protestant Episcopal Seminarj!
in Virginia, Arlington, Va.
PHILCO— Philco Government and In
dustrial Div., Mr. Rob't W. Fuehrer
Pub. Rel., 4700 Wissahickon Ave.
Philadelphia 44, Pa.
POLACOAT, Inc. 9750 Conklin Road
Blue Ash, Ohio.
RCA Communications Products, Ad
vertising Manager, Building 15-1
Camden, N.J.
REK-O-KUT Company, Inc., Corona
N.Y.
REMBRANDT Film Library, 13 E. 37tt
St., New York 16, N.Y.
ROBINS Industries Corp., 36-27 Prince
St., Flushing 54. N.Y.
ROUNDTABLE Productions, 139 S
Beverly Drive, Room 133, Beverlj
Hills, Calif.
STANCIL-Hoffman Corp., 921 N. High
land Ave., Hollywood 38, Calif.
STERLED — Sterling Educational Films
6 E. 39th St., New York 16, N.Y.
SUPEL— Superior Electric Co., Bristol
Conn.
SVE — Society for Visual Education
Inc., 1345 W. Diversey Pkwy., Chicagc
14. 111.
SWT— Stero World Tours, Inc., Trif
of the Month, Box 2186, Fort Pierce-
Fla.
TELECTROSONIC Corp., 35-16— 37tl-
St., Long Island City, N.Y.
TELIT Industries, Inc., 226 S. Wabash
Ave., Chicago 4, 111.
Thome Films, Inc., 1707 Hillside Road
Boulder, Colo.
TUCNORD — Television Utilities Corp.
Division of NORD, 300 Denton Ave.
New Hyde Park, L. I., N.Y.
UAA — United Artists Associates, Inc.
247 Park Ave., New York, N. Y.
UCLA — University of California, Educa-
tional Film Sales Dept., Los Angele;
24, Calif.
UNICEF— U.S. Committee for UNICEF
P.O.B. 1618. Church Street Sta., Nev
York 8, N.Y.
USDA— U.S. Dept. of Agriculture, Mo
tion Picture Section, Washington 25
D.C.
UWF— United World Films, 1445 Pari
Ave., New York 29, N.Y.
UWISC — University of Wisconsin
Madison, Wise.
VISTU— Visual Aids Studio, 1909 Ave
Q, Huntsville, Texas.
WEBSTER Electric Co., Racine, Wise
WESTINGHOUSE Electric Corporation
School Service, 306 Fourth Ave., P.C
Box 1017, Pittsburgh 30, Pa.
WILMAC Records, 921 E. Green St
Pasadena, Calif.
WORD Records, Inc., P.O. Box 179-
Waco. Texas.
YMCA World Service, 291 Broadway
New York 7, N.Y.
514
Educational Screen and Audiovisual Guide — September, 196'
UCATIONAL SCREEN AND
PERIODICAL Ui^aiiiH t
Received ^ ,^
SEP 28 15
\UDIOVISUAL
JlDE
October, 1960
From "The Eskimo in Lifa and Lagend
Tlie Living Stono"
— Encyclopaedia Britannica Films
Saskatche\N'aii's Visual Education— jjage 540
Audiovisual at West Point— page 543
i\.I.L NEW FRO^C A.MPE:X
//7 sound quality, in operating principle and in features, this is the compact professional
recorder that will set the standards for all others. New in every detail and Ampex
throughout, the PR- 10 is all you expect of the name. It is a worthy companion of the big
Ampex recorders that make the master tapes of nearly all the recorded performances
sold in the world today. To a heritage of excellence, the PR-10 adds the completely
new electrodynamic friction less tape handling system that makes possible studio-
quality performance in a compact machine. Your dealer has it. See it operate soon.
FEATURES AND ESSENTIAL DATA PR.10-3 st«r«o/monophonic model records and ploys bock stereo-
"iconic, monophonic, sound- on -sound, cue- track, selective trock and mixed or unmixed two- mi crop hone sound • PR- 10-1
rrf no phonic ovailable full track oi half track • Pushbutton controls of professional relay/solenoid type • Full remote con-
rol proviiiont ond occessory remote unit • New automatic 2 -second threading accessory, optional • All new com poet
electronics * Professional monitoring includes A-B switches, VU meters, phone jacks and output circuits ■ Separate erose,
record ond ploy heads ■ 4-track stereo ploybock opt-onol on open fourth head position • Two speeds with options: 15 and
7Vi ips or 7Vj and S'A ipt • Hysteresis synchronous motor • Electrodynamic tope handling for lowest flutter ever in a
portabI«/compoct recorder • Plug-in modules for flexibility of equolizotion and input characteristics • Portable or rack
mount • Oimeniiont for both models: 19" w by \4" h permitting easy replacement of many older rock recorders.
PR-10
m^^r--*'*^
m
w-^
• • •
J
1
- J||H
m 1
Complete descriptive lif-<i:ure available from Ampex. Write Dept. E-1.
AMPEX PROFE SION/ L PRODUCTS COMPANY • AUDIO PRODUCTS DIVISION • 934 Charter St. • Redwood City, Calif.
The Cover Scene
This figure has been carved out of
stone by an Eskimo artist. The film
The Eskimo in Life and Legend— the
Living Stone deals with his art pur-
suits and depicts the seal hunting ac-
tivities of the Baffin Islands inhabi-
tants. Photographed by Film Board
of Canada. Produced by Encyclopae-
da Britannica Films.
The Authors
E. F. (Fred) Holliday is film com-
missioner of the province of Saskat-
chewan. His pioneering efforts in vis-
ual education in the city of Regina go
back to 1935. Since that time he has
served as supervisor of visual educa-
tion and has reorganized and modern-
ized the visual activities of the De-
partment of Education.
Captain John B. Keeley is an in-
structor in the Department of Social
Sciences at the United States Military
Academy and is one of those responsi-
ble for the academy's very successful
audiovisual program.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
fAUl C. REED, Editor. JAMES R. CUMMINGS, Mon-
loglno Editor. WiLLIAM S. HOCKMAhJ, Editor for the
Church Field. L. C. lARSON and CAROLYN GUSS,
Editors for Film Evoluotions. MAX U. BILDERSEE,
Editor for the Audio Field. IRENE F. CYPHER, editor
for the New Filmstrips. PHIUII> lEWIS. Technical
Editor. WUUAM F. KRUSE, Trade and Public Re-
lotlon,, IRENE THORSON, Editorial Awistant.
BUSINESS STAFF
H. S. GILLETTE, PublUher. MARIE C. GREENE,
WILLIAM LEWIN, Aisociate Publiihers. THEA H.
BOWDEN, Butineii Manager, OLIVE R. TRACY.
Circulation Manoger, PATRICK A, PH1LIPPI, Oreu-
lotion Promotion. WILMA WIDDICOMBE, Advor.
titing Production Manager.
Advertising Rapresantatives
WILLIAM LEWIN, 10 Broinerd Rood, Summit, N. J.
(Crestview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Park Weif BIdg.,
Chicogo 14, III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
lAMES W BROWN, School of Education, San Jose
Stote College, California
EDGAR DALE, Head, Curriculum Division, Bureau of
Educotionol Research, Ohio Stote University.
Columbus
AMD DE BERNARDIS, Assistant SuporintendenI,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge,
Audio-Visual Education Section, Los Angeles
City Schools, Los Angeles, California
W H. DURR, Supervisor, Bureau of Teaching Ma-
terials, State Board of Education, Richmond,
Virginia
CHARLES F. HOBAN, Institute for Cooperative Re-
leorch. University of Pennsylvonio, Phllodelphio
EMILY S. JONES, Executive Secretary, Educational
Film Library Association, New York City
F. EDGAR LANE, supervisor, Instructional Materials
Department, Boord of Public Instruction, Dode
County, Florida
f DEAN McCLUSKY, Professor of Education, Head
of Audio-Visuat Education, University Exten-
sion, University of California at Los Angeles
SEERIEY REID, U. S. Office of Educotlon, Notlonol
Defense Education Act, Washington
CHARLES F. SCHULLER, Director, Audio-Visual Cen-
ter, Michigan State College, East Lonsing,
Michigan
ERNEST TIEMANN, Director, Visual Instruction Bu-
reou. Associate Professor, Division of Exten
sion. The University of Texos, Austin
DON WHITE, Executive Vice President, Notlonol
Audio-Visual Associotion, Fairfax, Virginia
tOUCATIONAL SCREEN AND
AUDIOVISUAL
CUIDE
October, 1960 Volume 39, Number 10, Whole Number 390
EDITORIAL
538 Four Letter Words
ARTICLES
532 Boulder Religious Conference
535 Film Rental Libraries Meeting
536 NAVA Meeting in Review
540 AV in Canada: Saskatchewan Fred Holliday
543 AV at West Point Capt. John B. Keeley
DEPARTMENTS AND FEATURES
519 The Authors
The Cover Scene
AV Industry News
News
Filmstrips Irene Cypher
Film Evaluations L. C. Larson, Carolyn Guss
AV in the Church Field William S. Hochman
Audio Max U. Bildersee
558 Trade Directory for the AV Field
559 New Equipment and Materials
565 Helpful Books
566 Directory of Sources
567 Index to Advertisers
519
522
528
548
550
553
555
ATIONAL
%"».
I AXrON
OF
Founded in 1922 by Nalion L. Graana
BUSINESS «c EDITORIAL ADDRESS: EDU-
CATIONAL SCREEN & AUDIO-VISUAL
GUIDE. Znnn Lincoln Park West BIdg.. Chi-
cago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm vol-
umes, write University Microfilms. Ann Ar-
bor. Michigan.
SUBSCRIPTION PRICE lU. S. currency or
equivalent It Domestic — S4 one year. S6.50 two
years. S8 three years. Canadian and Pan-
American — 50 cents extra per year. Other
foreign — $1 extra per year. Single copy — 45
cents. Special August Blue Book issue — Sl.OO.
CHANGE OF ADDRESS should be sent Im-
mediately to insure uninterrupted delivery of
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to become effective.
EDUCATIONAL SCREEN U AUDIO-VISUAI.
GUIDE Is published monthly by Educ«tion«l
Screen. Inc. Publication office. Louisville,
Kentucky. Business and Editorial Office, 2000
Lincoln Park West Building, Chicago U, Illi-
nois. Printed In the U. S. A. Entered u
second-class matter November, 1959, at the
post office at Louisville, Kentucky, under the
Act of March 3. 1879.
ADDRESS ALL MAIL ( Subscriptions. Chant*
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postage paid at Louisville, Kentucky.
ENTIRE ISSUE COPTBIGHT 19«0 BT
THE EDUCATIONAL SCKEBN, INC.
DucATiONAL Screen and Audiovisual Guide — October, 1960
519
11:00 A. M.
This movie is really
sharp! Not a light
leak anywhere.
REASON: The windows in this room
are light-controlled with Flexalum
Audio-Visual Blinds. These blinds
make any room theatre-dark anytime.
Here's why: (1) more slats per height
plus (2) patented notch in each slat
that permits adjacent slats to touch,
equals (3) no between-slot light leaks.
(4) Light-trap channels eliminate
around-the-edge light leaks.
11:20 A.M.
Back to groupwork.
Full daylight,
instantly— no glare.
REASON: Nothing to take down,
nothing to tug bock. No wasted
money for multiple coverings, no
wasted classroom minutes. Flexalum
Audio-Visual Blinds do the whole job
— taking you from projection dark-
ness to full light (or anything in
between) with just a flick of a nylon
cord. The plastic lined side channels
eliminate all noisy flutter!
Get full-range light controi-at low cost-wlth .^^^^^® Audio-Visual Blinds!
Bridgeport Brass Co., Hunter Douglas Division, 30 Grand St.. Bridgeport 2, Conn.
EnucATioiVAL Screen and Audiovisual Guide— October, 1960
Bell & Howell "Specialist" projects slides or
filmstrips brilliantly... even in semi-daylight!
The brilliant "750 Specialist" is
specifically designed for today's
brighter classrooms. The unique
750-watt lamp throws more light
than any comparable projector—
a full 950 lumens— enough hght
for brilliant showings even in
semi-daylight ! But illumination
is only part of the story :
Qualifies lor purchase under Public Law S:;:-
SOI (Nalitmul Hefcnae Educutinn Act). |i
Bell & Howell
V
FINER PRODUCTS
THROUGH IMAOINATIOM
The housing is rugged die-cast alumi-
num. Unusually strong but light, it
weighs only 9V4 lbs. without case.
Highly versatile, it projects single frame
filmstrips or 2 x 2 slides . . . easily con-
verts for automatic slide projection.
A powerful 5" fan assures cool opera-
tion, hour after hour.
Specially designed "smooth focus" lens
gives razor sharp picture.
Metal instruction plate is permanently
mounted on projector.
Costs only $129.95 with "air-flow" case
and slide changer. The 500-watt
"Specialist" multi-purpose projector is
only $89.95.
Write for private showing
Bell & Howell, 7117 McCormick Road, Chicago 45, Illinois.
Gentlemen :
I would very much like to NAME
see how the "Specialist"
performs in our class- SCHOOL
room. Please have your
representative call for a ADDRESS
demonstration appoint-
ment. CITY
_STATE-
Educational Screen and Audiovisual Guide — October, 1960
521
PERFORMANCE
BIG SAVINGS
ATC 420 VR • The ATC 420VR four speed transcription player provides
all key features at big dollar savings • Features: 20 watt push-pull Hi-Fi amplifier,
transformer powered for complete safety • 12" armored basket heavy duty speaker
with coaxial tweeter cone and 25' cable • Inputs for mike, radio, tape recorder
or stereo kit • Scuff-resistant fabric covered %" plywood case, metal corners
and knees, spring cushioned plastic feet • 4 speeds plus variable speed control,
illuminated "Strobe O Scope" • Plays any size records up to ITA" masters
• Weighs only 23 lbs. • ATC 420R with 4 fixed speeds - weight: 22 lbs.
ALL ATC PRODUCTS ARE TRANSFORMER POWERED FOR COMPLETE SAFETY.
AUDIOTRONICS
udio Ironies corporation • box soj, north Hollywood 6, California
AV
industry
news
Lang Lab Editions
Folkways Records is issuing its lar
guage teaching materials in four dil
ferent editions. The latest, a course o
basic and intermediate French b
Armand and Louise Begue, is a spe
cial "lab" edition recorded at 3-^/
ips on top track only, leaving th
lower half for student practice. Thre
tapes $38.85. The same material du£
track $26.85; and at 71/2 ips $38.8J
Also an album of three 12-in. K
records $20.85. In each case a 17€
page illustrated book is included. Th
book is also sold separately at $2.5(
Other Begue courses include Litei
ature Readings in French, Frenc
Children's Songs for Teaching Frencl
and Conversational French.
Lang Lab Research Planned
Bernco, Inc., electronics manufai
turers, has entered the language laboi
atory field with a three-pronged r(
search project that may prove of bent
fit to both users and this new industr
as well.
One study will go into enviroi
mental conditions such as best loe;
tion, lighting, ventilation, shape an
layout of a school language lab. Ai
other will analyze the instruction:
materials available from all sourc(
and techniques of classroom applic:
tion. The third will work on technic;
standards toward the announced go
of developing a composite factor th:
correlates present technical criter
(frequency response, signal to noi:
ratio, distortion, wow and flutter, et
Golden Anniversary
Congratulations to Victor Animat
graph Corporation on its 50th annive
sary. A long list of "firsts" in tl
development of audiovisual equi
ment and materials stands to t)
credit of this pioneer leader in tl
A\' industry.
"Graf lex Audiovisual Digest"'
Graflex is offering a 48-page bo
with 4-color cover, edited by Jam
M. Meagher, coordinator of aud
visual materials for the Penfie
(N. Y.) Central Schools. The bo
carries articles on slide and filmsti
making and use, 16mm films, recon
tapes, reading trainers, overhead a
(Continued on Page 524)
522
Educational Screen and Audiovisual Guide — October, 19
OZALID ENGINEERS CHECKED EVERY WANTED FEATURE IN
OVERHEAD PROJECTORS. ..PUT THEM ALL TOGETHER IN THE
NEW
OZALID
PROJECTO-LITE
■ HEAD SWIVELS
I FULL 360
I ...PROJECTS TO
■ ANY WALL
SLEEK,
COMPACT AND
EASY TO CARRY
Yes, the new Ozalid* PROJECTO-
LITE incorporates every most-
wanted feature of
overhead projectors.
Its straight-through
optical light path means
brighter screen illumination. Im-
ages can be projected in any hori-
zontal direction from transparen-
cies up to 10" X 10" ... all with
needle -sharp detail. And its eco-
nomical use of a 750-watt lamp
gives sparkling quality even in
normal room lighting. See all its
fine new features in action. Ask
your Ozalid Audio- Visual dealer
for a demonstration, or write for
complete descriptive folder of the
new PROJECTO-LITE. Ozalid
Division, General Aniline & Film
Corporation, Johnson City, N.Y.
^DICATIONAL ScREEN AND AUDIOVISUAL CuiDE — OCTOBER, 1960
523
a new .
concept
IN LANGUAGE
LABORATORY
EQUIPMENT...by
new convenience
Any room
made into
minutes.
in your school can be
a Language laboratory In
new
simplicity
No permanent installation — no con-
struction— all units ore portable with
simple plug-in connections.
new
low cost
Approximately $50.00 per position.
Designed for use with school's pres-
ent Tape Recorder or Sound System.
Developed by Switchcraft — one
of fhe top manufacturers of
Quality E/ecfronic components.
Write or use coupon.
SWITCHCRAFT, INC.
Language Laboratory Division
SS93 N. Elston Ave., Chicago 30, III.
Send full details on Language Laboratory
Components.
Nome ^
Poiilion^ .
School . ,
Address^
City Zone Stota
A\i industry
news
(Continued from Pa^e 522)
opiujiie, and television. (Five of the
articles appeared originally in Educa-
tional Screen i^ Audiovisual Guide).
The last seven pages tell of Graflex
equipment in terms of application to
the techniques and purposes outlined
in the body of the book. One of
the best industry-produced publica-
tions since the days of the late Marie
Witham's (SVE) annual.
Institutional-Pictura-AIraanac
Institutional Cinema Service, one of
the oldest sources of rental films in
this country, is now under the joint
ownership of Harold Baumstone (Al-
manac Films) and Roslyn Appelbaum
(Pictura Films). All three enterprises
are operated from Institutional's ad-
dress, 41 Union Square West, New
York 3.
Grad Class Gift: Films
The graduating class of the J. Ster-
ling Morton Township High School,
Cicero, 111., bought $2,000 worth of
EBF films as a gift to the school. Sup-
plemented by $880 from the budget
of AV director Bohumil Mikula, this
bought the 12 completed half-hour
films in Britannica's "Humanities
Series."
Name Changes
Berndt-Baeh, Inc., is now Bach
Auricon, Inc., address unchanged.
Television Equipment Co., Chicago,
now Behrend Cine Corp., address also
the same.
Compatible Color Processing
Eastman has just announced a new
Ektachrome reversal print film thai
can be locally processed through the
same equipment and chemicals ii^'
for their new (daylight 160, tungs:-
12.5) color reversal camera film. Thi;
point-of-use processing will save timtj
and tend to check the temptation tcj
project irreplacable original camera
footage. The 16mm print stock is call-
ed Type 7386, the 3.5mm Type 5386
Needles!
The diversity of the audiovisual anc
home and professional audio market i;
reflected in an announcement b>
Astatic Corporation that there are now
more than 450 different record-playei
needles in its Hne, each labeled in de-
tail and packaged for handy filing. The
extent of the market is glimpsed in the
announcement that to date nearly 15C
million cartridges have been made and
sold by this one source.
Air Force Teaching Machines
Western Design, a division of U. S
Industries, Inc., has received from the
U. S. Air Force a contract for 18 auto
(Continued on Page 526)
.4 250-pound l>irlhday cake was ordered at the National Audiovisual Conven-
tion by Eastman kodak to mark the 10th anniversary of the introduction of
their Pageant 16mm projector.
524
Educational Screen and Audiovisual Guide — October, 196(
WHEN THERE'S A LESSON TO TEACH OR A STORY TO TELL . . .
School Master 750 is shown with
accessory Rewind Tal<e-up and
Semi-Automatic Slide Changer.
SRAFLEX AV RECORD PLAYER
The features you want in a
record player for classroom
use, at a price to fit your
budget. Floating turntable has
four speeds for 78, 45 and 33 }4
plus 16? 3 rpm records. Micro-
Balanced Tone Arm reduces
record wear. Exceptionally
fine reproduction. Light in
weight, compact and depend-
able. Two models, from $49.95
—plus tax.
naflex Record Player Model AV-II
♦
/
use the
®
SCHOOL MASTER
COMBINATION FILMSTRIP
and 2x2 SLIDE PROJECTOR
Yes! When there's a lesson to teach or a story to tell,
more and more educators are selecting the famous
Graflex School Master.
School Masters provide an unusually high screen
brilliance that: (1) allows projection in a room that's
not completely darkened (saves buying room-darken-
ing devices) and, (2) is easier on young eyes, more
effective on young minds.
Change from filmstrips to slides in seconds — no
tools, no extra parts required • Optical system removes
as a unit for easy cleaning • Threading and framing is
easy • Exclusive built-in handle facilitates carrying •
A line of accessories that increases the use and the
value (but not the cost) of the School Master — makes
it the most flexible piece of equipment in your instruc-
tional aids. 500 watt and 750 watt manual or remote
control models are priced from $84.50.
For additional information contact your Graflex Audio-
visual dealer or, write Dept. ES-100. Graflex. Inc., Rinhester
3, N. Y. Prices are .subject to change without notice.
GRAFLEX
A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION
Educational Screen and Audiovisual Guide — October, 1960
525
m fILM DOClOftS
®
SPECIALISTS
in the science of
FILM
REJUVENATION
RAPIDWELD Process lor:
• Scratch-Ramoval
• Abrasions • Dirt • "Rain"
Send for Free Brochure
rapid
Founded ]9W
37-02C 27th St., Long Island City I.N.Y.
FILM TECHNIQUE .c
AU industry
news
(Continued from Page 524)
matic teaching machines. The "Auto-
Tutor" will be tested by the U. S. Air
Force in training in basic electronics.
Signing of a prime contract with the
Air Force was announced by H. C.
Bream, president and general mana-
ger of Western Design, whose person-
nel developed the AutoTutor.
PHILCO advances the
science of
visual education
WITH NEW TRANSISTORIZED
CLOSED CIRCUIT TV SYSTEMS
Visual education, through the use of
closed circuit TV, is being adopted
rapidly by schools throughout the
nation. Philco's broad experience in
educational TV is your assurance of
obtaining the greatest flexibility and
economy. Philco's new all-transistor
equipment is your guarantee of maxi-
mum reliability, freedom from main-
tenance and ease of operation. Write
today for information and your copy
of the Philco Closed Circuit TV
Systems Plarming Guide.
Government & Industrial Group
4700 Wissahickon Ave., Philadelphia 44, Pa.
In Canada: Philco Corp. of Canada, Ltd., Don Mills, Ont.
Philco Closed Circuit TV Systems per-
mit multi-group instruction, with full
audience participation.
RH I LCO
^amctu /<?/• Qiia/ku //if tthr/U Ofer
Service!
Each monthly customer - prospei
maihng of the George W. Colbui
Laboratories encloses an association <
Commerce leaflet on what's doing i
Chicago, plus an offer to look aft(
hotel reservations, show and ball gam
tickets, etc.
People
Ralph Steetle, for nine years execi
five director of the Joint Committee o
Educational Television, goes to th
Oregon System of Higher Educatio
this month as associate dean of th
general extension division.
Hugh J. Daly has been named vie
president for Magnecord sales, at th
Midwestern Electronics plant at Tulsi
Okla. Daly had been Magnecord sale
manager at Chicago prior to the firm'
purchase by Midwestern. Daly is
well-known figure in recording indus
try affairs, board member and chair
man of the MRIA committee on public
relations.
The Ret;. Albert C. Johnson, Ameri
can Bible Society's assistant secretar
for audiovisuals for the past 13 years
has accepted the post of secretary o
Cathedral Press, New York City.
George Hamilton, president of Key.
stone View Company, will be honorec
by having the new library at Edinbori
State College bear his name. It will bi
the largest and most up-to-date librar;
in northwestern Pennsylvania, wit]
100,000 volumes housed on opei
stacks and facilities including musii
listening rooms and individual studen
cubicles. Hamilton, former Rhode
scholar, taught school and worked a
a publishing executive. He has beei
with Keystone View since 1919.
William S. Vaughn is the new presi
dent of Eastman Kodak Company
Albert K. Chapman, his predecesso
since 19.52, is now vice chairman o
the board. Vice president M. Wrei
Cahel takes Mr. Vaughn's former spo
as general manager.
Don White, NAVA executive vp
testified before the House committe
on post office and civil service in op
position to proposals to increase post
age rates on educational materials an.
library materials. He pointed out tha
the increase on average shipment
would amount to as much as 122 pei
cent on library materials and that th
burden would be borne entirely b
educational, religious and other nor
profit cultural groups.
Dr. B. F. Jackson, Jr., is the ne\
chairman of the National Council c
Churches' committee on audiovisu;
and broadcast education, and cot
tinues as chairman of the religiou
education section of DAVI-NEA.
526
Educational Screen and Audiovisual Guide — October, 196'
HOW TO TEACH MORE
EFFECTIVELY WITH AN
)VERHEAD TBANSPARENCY
PROJECTOR
in important visual aids primer -- clip and save it
s a person who uses and is often called upon to advise
n the selection of visual aids equipment, it is essential
hat you become familiar with the many advantages of over-
lead projection techniques — how it can make your teaching
!ven more effective, how it helps the student to grasp and to
etain ideas, how it increases the scope of your subject matter.
For many teachers the prime ad-
mtage of the overhead transparency
rejector is the fact that it is the
nly type of projection equipment
lat is designed to be operated in
road daylight. The ordinary class-
)oni becomes a theater without turn-
ig out the lights or drawing the
lades. Of course, you must have a
roj actor that provides the maximum
reen light required to retain detail
id color. Projection Optics' Trans-
ique Jr., for instance, provides up
) three times more light on the
;reen than any other projector of
tyjje. Transpaque Jr.'s exclusive
ptical system has completely elimi-
ated a serious overhead projection
roblem — the distracting rings that
ave always appeared on the screen.
Tp-Front Projection
With this teaching tool, both you
nd the projector are at the head of
le class. As you teach, you face your
udents. You can gauge their re-
ctions, spot questions immediately;
udents can take notes and you can
fer to yours. Remember, the lights
re on! In short, with the Trans-
aque Jr. you retain all the advan-
iges of a classroom environment.
The very small profile of Trans-
aque Jr., especially the projection
head, makes every seat usable. There
is nothing obstructing your view of
the class. Every student is able to
see both you and the screen. The
more compact Transpaque Jr. is also
easily portable.
Superimpose transparency over
transparency, building a progressive
story before the eyes of your class.
Transpaque Jr. retains the brilliance
TRANSPAQUE OPTICAL
SYSTEM
and color even through multi-colored
overlays. Each transparency has a
large 10" x 10" format. You can
tailor-make them yourself, simply
and inexpensively. You can buy them
already prepared, covering a multi-
tude of subjects.
Write As You Speak
To create large screen images of
your notes or ideas, just write in
your normal size script on a trans-
parency. It is projected as you write,
just behind you on the screen. You
can draw lines, write clarifying re-
marks, circle areas of special interest.
Your individual technique is as un-
limited as your own imagination.
There is no squeaky chalk or tiresome
blackboard work. Use the roll of
transparent film. Write on it and
roll it away for a continuous supply
of clean writing surface.
Transpaque Jr. is UL-CSA ap-
proved. It is easy to operate and
trouble-free. For a free demon-
stration or additional information,
write to
Projection Optics Co., Inc.
276 Eleventh Avenue
East Orange, New Jersey
In Canada, Anglophoto, Ltd., 880
Champagneur Ave., Montreal, Quebec.
DliCATIONAL ScREEN AND AUDIOVISUAL GuiDE — OCTOBER, 1960
527
Ne^vs
people
organizations
events
William Lewin
The passing of William Lewin, vet-
eran educator-publicist, at 71, repre-
sents a grievous loss to the audiovisual
movement to which he devoted long
and dedicated servive. He will be best
remembered as editor-publisher of
Audio- Visual Guide, merged in 1956
with Educational Screen to form this
publication.
Yet this magazine was but one facet
of his many AV activities, the means
rather than the end in effectuating a
lifelong phQosophy that saw the mo-
tion picture in all its forms as the ma-
jor communication of our culture.
Contemporaries privileged to know
his work will recognize four of his
many contributions as especially sig-
nificant:
( 1 ) His leadership in the photo-
play appreciation movement was re-
flected in his doctoral thesis Photo-
play Appreciation in American High
Schools, in his original film study
courses and in his publication of the
long series of detailed, illustrated
photoplay discussion guides that ap-
peared in virtually every issue of his
magazine. There were, reportedly, ten
million reprints of 250 such guides
put into circulation.
William Lewin
(2) His recommendations to ER-
PI, after completing a nation-wide
test of their initial sound films, that
these be brought much closer to the
curriculum, even to the extent of buy-
ing motion picture rights to widely
accepted textbooks, were not follow-
ed. Had they been, better films might
have been made— much sooner.
(3) Under sponsorship of the De-
partment of Secondary Teachers,
NEA, which he served as president in
1949, he initiated the National Audio-
visual Education Week movement,
officially proclaimed by governors and
mayors from coast to coast, and tied
in with his National Audiovisual
Awards and "pilot" school demonstra-
tion center projects. While the goal of
.500 such centers may not have been
reached, enough came into being to
provide an almost inexhaustible flow
of local case histories of praiseworthy
AV achievement to enliven a long se-
quence of magazine issues.
His steering committee and other
organization forms drew the coopera-
tion of A-V activists on all levels.
When some AV professionals gave
this effort less than complete endorse-
ment, particularly that phase which
rewarded pilot school "winners" with
some $40,000 worth of equipment
and other materials donated for this
purpose by commercial interests, he
rejected this criticism with— "Let us
not be hindered by self-seeking peda-
gogical politicians nor by educational
isolationists in ivory towers."
(4) His sustained publication of
Who's Who in Audiovisual Education,
a series of almost 100 pen pictures of
active workers in this field, is today a
priceless reservoir of historical data.
At the time of publication, it provided
a means of getting acquainted with
many AV co-workers who might other-
wi.se never have "met." This "Who's
Who" series reflected clearly Lewin 's
basic concept of the one-ness of the
entire audiovisual medium. Campus
and commerce were included side by
side; he published a parallel (though
smaUer) Who's Who in Radio Educa-
tion, and made a beginning of similar
coverage of television education.
Front covers of his magazine usualK-
carried an attention-getting picture
from a current theatrical feature film,
generally one receiving discussion
guide treatment in the same issue.
Emphasis was on discussion. The
magazine originally called Group Dis-
cussion Guide was later named Film
and Radio Discussion Guide, with side
boxes specifying "Radio and Newspa-
per" and "Film and Theatre."
Truly, here was a man of many
sides. High school teacher, publisher
prolific writer, non-conformist in some
of the professional organization nice-
ties, strong-willed, utterly unsparing
of his strength and talents, often mis-
understood and .sometimes misunder-
standing, a man who gave his idl- al-
ways—to his cause, the cause of audio-
visual communication.
In-School Study of French
Via TV Now Under Way
"Parlous Francais," the first in
school course of instruction ever of
fered on a national basis via television
was inaugurated in September on If
educational TV stations throughout
the United States. The program it
being sponsored by Louis de Roche-
mont Associates.
The series will be distributee
through the facilities of the non-profii
National Education Television anc
Radio Center.
It was tried last year on an experi-
mental basis over Boston's WGBH-T\
when it was telecast into 1,200 class-
rooms with 35,000 youngsters par-
ticipating.
U. of Wisconsin Educator
To Korea As AV Aid
Dr. Frederick A. White, associate
professor of education and directoi
of the University of Wisconsin Ex-
tension Bureau of Audio-Visual In
struction has taken a one-year leavt
of absence to serve as a consultan;
to the Korean ministry of education
Dr. White will work as a specialis
in audiovisual utilization with teache:
training institutions throughout th(
Republic of Korea. This project, be
gun in 1958, is under the directior-
of Syracuse University for the U. S"
Department of State's Internationa
Cooperation Administration. In Korea
Dr. White will carry on the \\orl
started two years ago by Dr. Gilber
Tauffner of the University of Ken
tucky and Dr. Maurice T. Iverson O'
the University of Wisconsin.
528
EDUCATIONAL Screen and Audiovisual Guide — October, 196(''
Bell Telephone Laboratories presents...
wo NEW FILMS FOR SCIENCE AND ENGINEERING EDUCATION
"^££ END
END
-m^'i'
I ClOSf |>
I Tt#C
mmmm
"9 (SurH*!
Dr. John N. Shive, using torsion wave machine which he designed, demonstrates the
behavior of waves in various mechanical, electrical, acoustical, and optical wave systems.
Bell Laboratories now makes available two new
sound motion pictures for college-level educa-
tion. The films, "Memory Devices" and "Similari-
ties in Wave Behavior," provide another oppor-
tunity for you to share new knowledge with Bell
Laboratories scientists. The Bell-produced films
contain no advertising and are loaned without
charge.
In the film, "Similarities in Wave Behavior"
(26V2 minutes), Dr. J. N. Shive of Bell Labora-
tories demonstrates and discusses wave behavior
using torsion wave machines which he designed.
"Memory Devices" (27 minutes, color) shov»s
some of the principal types of storage devices
used in computer memories and explains how
binary information is stored in them.
Send for both films or for any of the audio-
visual aids previously produced by Bell Labora-
tories (see box). Write to Director of Educational
Films, Dept. 22C, Bell Telephone Laboratories, 463
West Street, New York 14, N. Y. All requests will
receive prompt attention.
OTHER EDUCATIONAL MATERIALS PRODUCED BY BELL LABORATORIES
FILMS "Crystals — An Introduction," 16 mm color,
sound, 25 minutes. Introduces the subject of crystals
by demonstrating the orderly arrangement of atoms
in the crystalline state and the relation of this arrange-
ment to the physical properties of the substances.
"Brattain on Semiconductor Physics," 16 mm, black
and white, sound, 30 minutes. Walter H. Brattain,
Nobel Laureate in Physics, gives an Introductory col-
lege-level lecture on the physics of semiconductors
with demonstrations.
FILMSTRIPS"The Formation of Ferromagnetic
Domains," color, 132 frames, 33 1/3 records, 45 minutes.
Discusses the physical principles of domain forma-
tion with particular emphasis on the energies involved
"Zone Melting," color, 133 frames, 33 1/3 records, 45
minutes. Describes a new method of ultra-purifying
solids and controlling the distribution of impurities
in solids.
RECORDS "The Science of Sound," two 331/3 rpm
microgroove recordings, 90 minutes. Using 19 separate
bands, this album demonstrates and explains funda-
mentals of acoustic phenomena.
BELL TELEPHONE LABORATORIES
WORLD CENTER OF COMMUNICATIONS RESEARCH AND DEVELOPMENT
I^DICATIONAL SCREEN AND AUMOVISUAI. GuiDE — OCTOBER, 1960
529
^^g-y^^j continued
Industrial AV Exhibition
In New York Oct. 10-13
A sizable array of audiovisual
equipment and services will be on
display at the fourth annual Indus-
trial Film & A-V Exhibition to be held
October 10-13 in New York City.
The exhibit will cover the full range
of audiovisual materials and acces-
sories used in business and industry,
in government and the armed forces,
in education, religious instruction, in
civic and welfare training programs,
and in medical and health services.
Several industrial and business
groups will hold seminars and work-
shops sessions during the show. These
include the Industrial Audio-Visual
Association and the board of directors
of the National Visual Presentation
Association.
Dr. Mees, Science Pioneer
and Eastman VP, Dies at 78
Dr. C. E. Kenneth Mees, inter-
nationally famous scientist and retired
vice president for research for East-
man Kodak Company, died August
15 in Honolulu, Hawaii, where he had
lived since his retirement in 1955. He
was 78.
One of the pioneers of American
industrial science, Dr. Mees had guid-
ed Eastman Kodak research for nearly
44 years following his organization of
Kodak Research Laboratories for the
company in Rochester, N. Y., in I9I2.
Known for his work in photographic
science and as an authority on com-
plex color photography processes. Dr.
Mees has also been cited as the
"warm - hearted and understanding
friend of the ordinary snapshooter,"
the man who knows little of photo-
graphy but simply wants a good pic-
ture of family and friends.
How training device techniques used in aircraft and missiles industry could
be applied to the academic field was studied by Ciaremiint (Calif.) College
graduate class in Audiovisual Aids during a recent tour of Lockheed Aircraft
Service Special Devices division. Professor William Blanchard, summer session
director of Audiovisual Aids for the college, is shown operating an F-104
Starfighter training panel manufactured by the division at Ontario, Calif.
In center is C. T. Thum, Special Devices division manager, with a Lockheed
inspector, left, pointing out features on the panel.
Montana Receives TV Grant
From Ford Foundation
The Montana Educational Televi-
sion Committee is the recipient of a
$21,450 grant from the Ford Founda-
tion, it has been announced by Mon-
tana superintendent of public instruc-
tion Harriet Miller and Dr. Erling
S. Jorgensen, chairman of the com-
mittee.
The grant will make it possible, it
was said, to carry out a study of Mon-
tana's educational needs and how they
can best be met through television
instruction. It will permit basic plan-
ning for the development of ETV
in Montana and for the eventual ac-
tivation of the six television channels
reserved for educational use in Mon-
tana.
Dr. Jorgensen, director of radio-
television studios and associate profes-
sor of journalism at Montana State
University, Missoula, will take a year's
leave of absence from his universitv
''Horizons of Science," a
series of ten educational
films was presented re-
cently to the Massachu-
setts Department of Edu-
cation's Office of Audio-
visual Services liy the
John Hancock Mutual
Life Insurance Company.
Richard P. Waters, left,
a vice president of John
Hancock, makes the pres-
entation to Dr. Owen B.
Kiernan, Massachusetts
Connnissioner of Educa-
tion. Present are Kelsey
B. Swealt and Jesse Rich-
ardson of the department.
post to head the project. The Fon
grant will be administered by Mon
tana State University.
"We are grateful to the Ford Foun
elation for making it possible for thi
committee to begin a systematic de
velopment of this new educationa
medium," Jorgensen said. "I believi
educational television has a great po
tential for significant use in Mon
tana."
Film Production Program
Started By U. of California
University of California Extensioi
has begun a study program in motior
picture production. The first twt
evening courses in the program, "Basic
Principles of Motion Picture Produc
tion" and "Workshop in Televisior
and Film Scripting," began the weel
of September 19 at the U.C. Ex-
tension Center in San Francisco.
Courses now in the planning stage
will deal with mass media problems
cinematography, television produc
tion, experimental films and films a.'
an art form.
Two AV Books Available
Educational Screen has a limited
supply of two volumes. Picture
Values in Education, and Com-
parative Effectiveness of Some
Visual Aids in Seventh Grade
Instruction, both by Joseph J.
Weber. One or both are avail-
able upon written request at a
cost of one dollar each to cover
postage and handling.
530
EpiJCATioNAL Screen and Audiovisual Guide — October. 196('
Lpffiifrw^^
1 .
j*-^
"FIRST THE EAR..."
Now, hear first-hand
how tape recordings help teachers
put new life into language studies!
Now, a special tape recording. "First the Ear . . .",
tells the exciting success story of the use of magnetic tape
in today's language classrooms! With this new 30-minute
tape from 3M Company, you hear first-hand accounts from
instructors who now use tape to win keen student interest,
enthusiasm and concentration
... in both modern and classi-
cal languages, both beginning
and advanced courses.
Whether you have a language
laboratory, as shown at left,
or simply use portable tape
recorders, you'll find many
valuable teaching ideas by
listening to this new tape. For
example, it tells how students
become more proficient by
hearing many native voices and accents . . . tells how both
you and your students can better evaluate individual
achievement . . . tells how you can pre-record practice
drills, then spend more time making corrections and work-
ing with individual students.
"First the Ear . . . ", prepared for professional educators
with the counsel and participation of leading language
instructors, is available to you for only 11.50. Just return
the coupon below to 3M Company . . . manufacturers of
professional-quality "SCOTCH" BRAND Tapes, famous for
perfect sound reproduction and available in a variety of
types to meet all recording requirements.
J^IMHESOTA ]^INIMC AND ]|^AHU FACTUR I NC COMFAMT JiS^^^j^-i
...WHERE RESEARCH IS THE KEY TO TOMORROW"^
S(§®f(g[K]
Magnetic Tape
'
^H^9
TEN5
"Scotch" and the Plaid Design are registered trademarks of the 3M Co. ((5 1%0 3M Co.
^■■■■toK M'"'»« *"• M*"«'««'"«|"« ">""■>
^
Magnetic Products Division (Dept. MCG 100), Box 3300, St. Paul 6. Minnesota
Please send the new 30-mlnute tape, "First the Ear . . ."
Enclosed is ctieck or money order for $1.50. (Make cfieck
payable to Minnesota Mining and Manufacturing Company.)
NAME
SCHOOL
ADDRESS
CITY ZONE STATE
Educational Screen
AND AUDIOVISUAI
, Guide — October, 1960
531
Religious Conference at
Boulder Stresses Training
For another review of this meeting
see the feature "AV in the Church
Field," page 553.
A HE 17th annual international
conference on the use of audiovisual
comunication media, held on the Uni-
versity of Colorado campus August
17-23, put special emphasis on im-
proved training for AV workers on
all levels, from local church to inter-
national agencies. The conference, in
its final summation, recomended hold-
ing specialized "convocations" for
area, denominational and national AV
specialists, with an agenda limited to
training matters.
Next year's AV "consultation," how-
ever, will follow the traditional pat-
tern of fellowship and joint study of
AV concerns common to all religious
education workers from local church
to top agencies, and including also
equipment manufacturers and materi-
als producers. This will be held at
Green Lake, Wisconsin, September
3-9, 1961.
Attendance at the Colorado meet-
ing was by invitation extended by
the Department of Audiovisual and
Broadcast Education of the National
Council of Churches to 150 leading
AV activists; 145 attended.
James D. Finn, president of Depart-
ment of Audiovisual Instruction, NEA,
keynoter at the opening session, spoke
of new electronic devices used in
industry and secular education.
Robert deKiefer and Don Elv of
Erases recorded signals ond noise from magnetic tape
wittiout rewinding. Spindle mounting of reel permits
rapid coveroge without missed spots. Noise level re*
duced below level of standard erose heads. Restores
tope to like new condition or better. Reel size range
5"^ 7", lOVa". Moy also be used for demagnetizing
record— playback — erase heads.
Model HD-1 1 Price $27.50
Write Depl. E-8
Colorado and Syracuse universities,
respectively, led tlie general sessions
on communication philosophy and
techniques. Their extensive use of all
kinds of visualization devices in their
own presentations helped set a pat-
tern for virtually all the rest of tlie
program.
The overhead projector was most
extensively used, although many of
its projections were verbal rather than
pictorial or symbolic. Effectively used
al.so were motion pictures, filmstrips,
flannel boards, presentation easels,
blackboards, and realia that included
even a barnyard shovel brought in
by the chaplain, the Rev. Malcolm
Boyd, who conducted the daily vesper
services.
Surveys conducted among regional
and denominational AV centers on
their training practices and results
were discussed in detail by small work
groups. The plenary session concurred
in their recomendations that utiliza-
tion training by developed for each
of the three major levels of church
work (local, regional and national).
Emphasis was i^laced on bettering
the use of the existing materials now
admittedly in excellent supply and
good ((uality. At the local church and
council level there is to be stress on
operational skills and on .selection and
evaluation of materials. This would
continue into the training of the reg-
ional cadres but with he:ivier em-
phasis on learning and communication
theory, knowledge of AV resources
and familiarity with training tech-
niques. These requirements, in turn,
would extend up into the training
programs for national leadership, witli
such added subjects as contemporary
research and technological develop-
ments.
Among the leaders in the various
general .sessions were Alva I. Cox,
Jr.; Don Kilphart; Scott Mitchell.
Porter Bower, William F. Fore; Bever-
al Chain; Arthur Lomas; George
Heimrich and Edward George.
An innovation at this year's meet-
ing was a series of film "analyses in
depth" by psychologist Dr. Elaine
Tracy and the chaplain, the Rev. Mal-
colm Boyd. They discussed in con-
siderable detail the psychological and
moralistic overtones in the story treat-
ment and characterizations by the two
analysts, and this discussion was con-
tinued actively by the audience. The
entire program of this year's "con-
sultation" was marked by maximum
audience participation and by a un-
animous concern for better usage of
audiovisuals in all levels of church
work.
WFK
Trolinger Tape Added to AV Archives
Reminiscences of early days in the
audiovisual activities at the University
of Colorado were recorded in a taped
interview with Miss Lelia Trolinger,
who headed this work from 1923 imtil
her retirement in 1956. Her succes.sor.
Dr. Robert deKiefer, introduced the
interview, and William F. Kruse,
DA VI archivist, guided Miss Trolinger
in telling her story.
In 1923 a young mathematics
teacher who came to the Boulder
campus for her degree and stayed on
to teach in the local high school,
somewhat hesitantly took the job of
secretary of the university extension
division's Bureau of Visual Instruction.
Intending to try it "for just a year"
(especially since the pay was lower
than that of a math teacher), she
came in just in time to be sent to the
NEA convention at which DAVI
achieved departmental status. Later,
during World War II, she served as
national secretary-treasurer of the de-
partment.
Hale, hearty and jolly, "Trolly"
maintains an active well-wisher inter-
est in the great growth of the depart-
ment she headed so many years, an
inspiration to the younger cadres now
Prior to taping of recollection, memories:
from left, Kruse, Trolinger, de Kiefer.
carrying on the ever-expanding work.
CCTV, tape duplicating services, and
vastK' increased resources of materials
of all kinds have burgeoned since her
retirement, but the helpful-to-all phi-
losophy of her department remains
unchanged.
532
Educational Screen and Audiovisual Guide — October, 1960
Charlie
the Destroyer
NA^HAT'S GOING ON HERE?
I'^hy, Charlie the Destroyer is trying to rip the tape,
ut he can't because LEVOLOR plastic tape is re-en-
orced two ways. Take a plastic fabric, impregnate
lis under pressure with more plastic, and you have
lEVOLOR two-way re-enforced tape, a tape to re-
ist the efforts of the most mischievous student in
le school.
Information that insures the best installation pos-
sible is a service all LEVOLOR representatives will
give you. They will submit a prospectus covering
every detail of your Venetian Blind installation— help
with the specifications and make a final inspection
after the blinds are installed. It is a service that guar-
antees good specifications and good Venetian Blinds.
VENETIAN BLINDS
AUDIO-VISUAL CONVENTIONAL SKYLIGHT
Levolor Lorentzen, Inc., 720 Monroe St., Hoboken, N. J.
SDI CATIONAL ScREEN AND AUDIOVISUAL GuiDE — OCTOBER. ]%0
51.3
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, Ph.D.
A scene in iht.
■inn Kirk Douglas as Ulysses.
Ulysses — In full color, 64 frames, a pic-
torial guide to the new Paramount icreen
version of Homer's Odyssey, produced in
Italy. An Invaluable aid to the study of
the classic. $7.50. With guide, $7.80.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.50. With guide, $7.80.
A Lesson In Mythology — Explains Andro-
meda, the Minotaur, Iphigenia, etc., based
on M-G-M's The Living Idol. 25 frames,
color. $7.50. With guide, $7.80.
Julius Caesar, set of 2 filmstrips in black-
and-white, presenting 97 scenes in the
M-G-M screen version of the play. $7.00.
With guide, $7.30.
Knights of the Round Table — A set of
two filmstrips. Port One, black-and-white,
2S frames, explains the bockground of the
story, its theme, its significance as an early
attempt to organize a league of nations
and how the United Nations Security Council
is the Round Table of todoy. Part Two, full
color, 28 frames, tells the colorful story of
the great legend, based on the M-G-M
pholoploy. $7.50.
The Glass Slipper — The charming fairy
tale of Cinderella, told in a new woy,
based on the M-G-M photoplay. 36 frames
in full color. $7.50. With guide, $7.80.
Romeo and Juliet — Shakespeare's great
love story illustrated in color from the
J. Arthur Rank production filmed on loca-
tion in Verona and other Itolion cities.
44 fromes. $7.50. With guide, $7.80.
Richard III — Based on Laurence Olivier's
colorful screen version of Shakespeare's
famous ploy. 48 frames. $7.50. With
guide, $7.80.
Alexander the Great — Biography of the
first man to conquer the civilized world,
based on the photoplay. Shows Alexander's
effort to unite Europe and Asia, o task
with which the U.N. is still faced. 55
frames. $7.50. With guide, $7.80.
Adventures of Robinson Crusoe — In full
color, 50 frames, o clear pictorial guide to
the Defoe classic, based on the United
Artists screen version. $7.50. With guide,
$7.80.
Columbus — Black-and-white, based on the
J. Arthur Rank production starring Fredric
Morch. 55 Frames. $4.00.
Hansel and Gretel — In full color, 42
frames, the highlights of the beloved fairy
tale as performed by the charming Kine-
mins of Michael Myerberg's screen version,
released by RKO Radio Pictures. $7.50.
With guide, $7.80.
Greatest Show on Eorth — In full color, a
lively pictorial guide to the circus, based on
Cecil B. DeMille's Technicolor photoplay,
which won the Academy Award in 1953
as the best picture of the year. 40 frames.
$7.50. With guide, $7.80.
Send for complete catalog.
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Brainerd Road, Summit, New Jersey
1
1
534
Educational Screen and Audiovisual Guide — October, 1960
Film Rental Librarians
Discuss Industry Issues
X HE 25th anniversary of film rent-
il libraries specializing in recreational
notion pictures was observed in a
wo-day conference under the au-
pices of the National Audio-Visual
Vssociation, on August 3 and 4. Close
o 1 00 operators and stafiF members at-
ended the meeting at the suburban
Moraine Hotel, north of Chicago, just
jrior to the 20th annual National
\udiovisual Convention.
Program chairman Carl Nater
Walt Disney Productions) opened
he session with a talk on "How to
Recognize an Entertainment Film
library." This was followed by a visu-
lized presentation on new markets
ind services by Alan Twyman (Day-
ion, Ohio), who told of his own rental
ibrary beginnings a quarter-century
go when projector owners were few
ind good 16mm sound films fewer.
Twyman topped a pre-conference
Mntest by naming 167 specific fields
if use for 16mm entertainment. Addi-
3ons from other contestants brought
the list up to 272, and this was further
icreased by several score other list-
increased by several score of other list-
ings brought out in the very active
floor discussion that prevailed
throughout the conference. No less
than 48 separate use areas were dis-
closed in schools and colleges along;
15 areas in religious institutions.
The banquet that evening was ad-
dressed by NAVA president Bill Kirt-
ley and NAVA executive vice-presi-
dent Don White. Toby Chandler
(Film Center, Washington, D. C. )
was master of ceremonies.
The second morning's session had
as discussion leaders Lennie Deacom
(Ideal Pictures, Los Angeles) on per-
sonal service for the walk-in custom-
er; Mike Nuzzola (Films, Inc., Chi-
cago) on the economics of field sales-
men; Yolanda Salla (Association
Films) on telephone service; Toby
Chandler on catalog production; Bill
Rayner (Swank Films) on promotion-
al letter writing.
Paul Foght, general chairman of
the NAVA entertainment film com-
mittee and president of the Ideal Pic-
tures network of 28 libraries, gave an
excellent Ozalid-visualized report on a
survey of the business practices of his
organization, under the heading of
The Dollars and Sense of the Enter-
tainment Film Business."
Thomas J. Brandon, assisted by
past presidents D. T. Davis and Bill
Kruse, made the concluding presen-
tation on the self-chosen theme of
"The Fabulous Invalid of Remarkable
Potency." His potent "invalid" was
the theatrical motion picture industry.
Brandon discussed its remarkable
recovery, thanks to bigger and better
pictures, and the lessons to be drawn
by its non-theatrical sibling.
According to the speaker, 1960 is
birth of the independent 16mm en-
birth of the independetn 16mm en-
tertainment film rental library, but
also of the publication of some of Ed-
gar Dale's "Payne Fund" studies on
the impact of the motion picture on
our culture. He urged that such
studies be now renewed with special
emphasis b\' high schools and colleges
and by the educational press on the
feature length film. The high schools
that pay any attention to motion pic-
ture appreciation number less than
one in 100.
Brandon's suggestions that the AV
trade organization, \A\'A, be urged
to give greater attention to the im-
portance of film as film and to the
Thimias J. Brandon, left, introduced by
U. T. Davis.
importance of its economic and cul-
tural image won unanimous approach.
Answers to a questionnaire filled out
by the participants are to be collated
and the findings reported to the
NAVA board of directors.
The conference was remarkable not
only as the largest of its kind in many
years but also as a forum for sharing
techniques and experiences developed
by business rivals in a highly competi-
tive commercial calling. Unlike earlier
gatherings, no time was wasted here
in jeremiads over wicked price cutters
and hardhearted purveyors of new
products. Instead, emphasis through-
out was on the manifold consumer
areas that good recreational films
would benefit, to the resultant bene-
fit to all engaged in the business of
meeting these needs. Far from being
deplored, commercial competition
was viewed as a contribution to over-
all growth from which all would bene-
fit—those served and all who serve
them.
FREE CATALOG
16inm Color-Sound
Elementary Grade
Instructional Films
(Sale only-no renfals)
AVIS FILMS. Box 643, Burbank, Calif.
DON'T TAKE
YOUR AUDIO-VISUALS
INTO A DARK HOLE
You can now project visuals in normal
room light!
Using new, modern LENSCREEN rear
projection screens, visuals are presented
easily, efficiently. Audiences are alert
and in full control of instructor.
For the first time in A-V history, here
is a screen that meets the standards of
modern education. Images are sharp,
bright, true in color and contrast. View-
ing is easy, at any time, with no loss of
time, no interruption.
Send for complet* kll of lENSCREEN A-V Idooi —
helpful, reveoling. You'll be glad you did.
POLACOAT Inc.
Lennie Deatom, left, anil (!arl Nati-r.
«7I0 ConkMn Rood
Edi CATIONAL ScREE.N A.\D Al'DIOVISLAL GuIDE — OCTOBER, 1960
Blue Asll, Otilo
535
AV Show in Review
"Big," "New," "Most"
The 20th annual National Audio-
visual Convention marked a new higli
in number of exhibitors, booths and at-
tendance.
The highlight this year was the em-
phasis on language laboratories and
their component tape recorders, furni-
ture, microphones and other acces-
sories. One exhibitor eliminated wiring
by means of a citizen-band, low-power
transmitter.
Eight millimeter sound-on-film was
demonstrated in the Fairchild booth
and also mentioned somewhat inci-
dentally by Eastman and Paillard.
While there was no very heavy em-
phasis on teaching machines, some
typical written - response, multiple-
choice, sleep-teach, and tachistoscopic
examples were demonstrated.
Graflex unveiled a completely new
16mm sound projector to replace its
Ampro line. It offers a reflector-type
250-watt lamp which reportedly gives
500 lumens and passes part of the heat
rays back through its reflector. Adjust-
able lamp brilliance and a palm-sized,
transistorized, slide-in amplifier are
among other new features.
The Sawyer "film-disc," mounting
14 16mm color pictures in cardboard
wheel for individual viewing or small-
group projection, is soon to be put into
national distribution after several years
of use in test situations. The countless
thousands of "Viewmaster" discs and
viewers in home use will ease its in-
troductions into school and church
when the full program is launched.
This handy little device may prove of
major help in adding visuals to teach-
ing machine "programming."
A close second in number of exhib-
its was a "service" group including
projector and TV tables and carts,
presentation easels, flannel boards,
display racks, storage cabinets and
containers, etc. The interest of pro-
ducers and dealers in these broader
lines reflects a growing ability and in-
terest on the part of audiovisual deal-
ers to meet the entire, ever-broadening
needs of school, church and industry
customers.
Most encouraging at this year's
meeting was the emphasis on industry
use of audiovisuals, not only in meet-
ings of NAVA's Industry and Business
Council but also in the general session
in which three faculty members from
San Jose State Teachers College made
a presentation on "Selling to Industry."
Trade show attendance by top-level
consumer groups was swelled by a
number of contiguous special interest
meetings. The Industrial Audio-Visual
Association, Industrial Training Direc-
tors, and Medical and Allied Sciences
groups followed their usual pattern.
An AV Education Forum was co-spon-
sored by several mid west professional
educator groups. The AV Worship
Service was followed by meetings of
the NAVA Religious Council and of
the religious film libraries and dealers,
but for the first time in years there
was no church-user workshop.
DA VI held several committee and
board meetings, and more national
sales meetings than ever were sched-
uled by manufacturers, producers, and
distributors. It was quite a show.
WFK
M
A spssion of the Aiiiliovisual Kdiication Forum.
KJrjT ;■:-'■?,
Audiovisual Conference of Medical and Allied .Sciences.
NAVA officers 1960-61 : front row Harold A. Fiseiier, Photosound of Orlando.
Orlando, Fla., second vice president ; Harvey W. Marks, partner in the Visual
Aid Center, Denver, Colo., president: Maldon H. Martin, Jr., M. H. Martin
Company, Massilon, Ohio, first vice president. Back row W. G. Kirtley, D. T.
Davis Company of Louisville, Ky., outgoin); president v\lio now becomes
chairman of the NAV.A hoard of directors; Earl Harpster, Harpster .Audio-
Visual Equipment, Inc., Cleveland, Ohio, treasurer; Kohert P. Ahrams, Wil-
liams, Brown & Earle, Inc., Philadelphia, Pa., secretary.
536
Educational Screen and Audiovisual Guide — October, 1960
HIS IS AN INSTRUCTOR. Ail the students
in see her, but they can't see what it is she is
iking about.
BUT add an Argus Direct-Wire TV Camera and
Receiver and the object is suddenly 15 x 19 inches,
so the whole class can see.
\DD another Direct-Wire TV Camera, and the
nstructor's hands and what they are doing are
nlarged, too, on the very same screen. Extra receivers
an show them to an auditorium.
NO SPECIAL WIRING necessary. The cam-
eras and receivers are connected directly by standard
co-axial cable. A simple switch chooses which camera
"broadcasts."
<0 SPECIAL LIGHTING is necessary. Ordi- NO SPECIAL BUDGET is necessary. The
lary room light works fine for pickup and viewing, cameras cost just $630 each ivith one-inch, f/1 .9 lens,
ind an electric eye adjusts for changing light. Non-electric-eye camera costs just $595.
Monitors, telephoto and wide-angle lenses, co-axial
switches and microscope attachments are all modestly
priced, too. For a free booklet, "How to use Direct-
Wire TV as a low cost educational tool," write to:
pus Ay
AfKUf Auilio-Visiial Systems. Dept. D.D.,
ArKus ('atntTBK. Inc. Ann Arbor. MiohiKHn
Argus Cameras, Inc.* Subsidiary of Sylvania Electric Products Inc.
araus
GENERAL TELEPHONE & ELECTRONICS VfSV
Em r.ATlo^AL Screen and Audiovisual Guide — October, 1960
537
editorial
Four
Letter
Words
Paul C Reed
In this time of great change and technological advances in education, audiovisua
departments in universities and school systems are finding present departmenta
names inadequate. For instance, DAVE, Department of Audio Visual Education
does not define nor do justice to a modern, up-to-date audiovisual departmen
that provides instructors with teaching machines, learning programs, languagi
laboratories and television broadcasts. This time of broadening concepts of audio
visual services is a time for name changing.
As a service to audiovisual directors everywhere we offer the following sug
gestive list of new departmental titles from which thev may choose or be stimu
lated:
DAFT — Department of Apparatus For Teaching
DAME — Department of Apparatus Materials and Equipment
DAMN — Department of Audiovisual Materials and Nostrums
DARE — Department of Audiovisual Resources for Education
DATA — Department for Applying Technological Aids
DATE — Department for Applying Technology to Education
DAWN — Department of Audiovisual Wonders and Novelties
DEAD — Department of Educational Aids and Devices
DEAF — Department of Equipment Apparatus and Fittings
DEBT — Department of Educational Bric-a-brac and Textbooks
DEFT — Department of Educational Fittings and Trappings
DICE — Department of Instructional Contrivances and Equipment
DIRE — Department of Instructional Resources for Education
DIRT — Department of Instructional Research and Technology
DOER — Department Of Educational Resources
DOLT — Department of Learning Technology
DONE — Department of Odd and Nondescript Equipment
DONT — Department Of Newer Tools
DOPE — Department of Paraphernalia for Education
DREG — Department of Resources and Educational Gear
DRIP — Department of Resources for Instructional Process
DUPE — Department of Utensils for Propulsive Education
You can readily see from this sampling that one cannot approach this nam<
changing problem lightly. Careful and considerate thought must be given t(
the tour letter words. The image that this word projects to your public can
be striking!
And what about the four letter words if you have a Bureau instead of a
Department? Well, we'll leave the "B" words for you to figure out.
538
Educational Screen and Audiovisual Guide — October, 196(i
X.
Jm.
This is how we help them remember m.ore
of what they see and hear in a movie."
Says Lawrence Root,
rincipal at the new Brigh-
:on District No. 1 Council
Rocl< Elementary School,
Rochester, New York, se-
eded by A.A.S.A. for its
exhibit of outstanding
school designs:
"We take the view that most educational
films have been prepared professionally,
and as such can communicate subject mat-
ter worth learning.
"All that remains is for the children to
open their minds to concentrate on and re-
ceive the message. Gaining their concen-
tration is, we feel, a matter of shutting out
distraction.
"Many of our movies, therefore, are
shown in the quiet isolation of the audi-
torium, using a Kodak Pageant Projector.
We selected our Pageant on the basis of its
quietness, picture brilliance, and clarity of
its sound. Its consistent performance helps
keep young minds from wandering.
"Our reward is evidenced in the picture
above. Good attentiveness, and — later —
good recall of what they saw and heard."
The picture above was taken using only
that light reflecting from the screen while
a movie was in progress. The projector that
throws such a brilliant easy-to-see image on
the screen is a Kodak Pageant Sound Pro-
jector, with its special Kodak Super 40
Shutter. With this shutter, the Kodak Pag-
eant actually projects 40% more light onto
the screen than projectors with ordinary
shutters.
Your Kodak A-V dealer will demon-
strate at your convenience, or write for
Pageant Bulletin V3-22. No obligation.
Kodak Pageant Projector) EASTMAN KODAK COMPANY, Dept. 8-V. Rochester 4. N. Y.
Educational Screen and Audiovisual Guide — October, 1960
539
AF in Canada—
Saskatchewan's
Vis -Ed Branch
by Fred Holliday
O ASK ATC HE WAN'S audiovisual program has
been in operation since the latter years of World
War II. At that time, only a very few schools re-
ceived service compared with the 4,763 class-
rooms that are today receiving regular ship-
ments of instructional films.
There is justifiable reason for this expansion.
The province of Saskatchewan, in 1960, is a
wealthy province, rich in resources and people.
Until 1945 Saskatchewan's economy was based
almost solely on agriculture, and a crop failure
was literally a provincial disaster. The farm pop-
ulation lived in constant fear of drought or early
frost. Today the economic structure is changed.
There are now many more oil wells in Saskatche-
wan than there are grain elevators.
Potash is mined in the midst of wheat fields
and uranium serves the atomic age. Regina, the
provincial capital, now has its steel mill and fac-
tories and the completion of the South Saskat-
chewan River dam will provide water and power
for agriculture and industry.
It is almost 800 miles from the northern limits
of Saskatchewan to the International boundary
and 400 miles between the sister provinces of
Alberta and Manitoba on the west and east re-
spectively. Within the province live 900,000 peo-
ple.
Enrolled in secondary schools are more than
400,000 pupils; over 3,000 are in private schools
and nearly 152,000 in elementary schools. Tend-
ing the needs of these students are some 8,100
teachers.
Fred
Holliday
The Saskatchewan Visual Education Brant
has a staff of 16 and, with a theatre seating 3'
covers almost 4,500 square feet of area in th
Government Administration building in Regin.
During the school year ended June 30, 1961
13,115 shipments of film were made, and 33,80
individual films shipped.
A considerable proportion of our time is d(
voted to the evaluation of materials supplied b
the distributors. Preview committees are con
posed of specialists in the various curricul
fields. The committee's approval ensures pui
chase in accordance with available funds.
A booking room staff of 4 takes care of acce;
sioning of films, handling booking files and pre
paring shipping orders. Teachers and other boi
rowers requisition their films every two montli
and, for some subjects, on a "spot booking" ba.si:
In-service training of teachers and initial trail
ing at Teachers Colleges assists the teacher t
base selection of films on need. With a shor
booking period, teachers have time for previe\
and the opportunity to integrate the film satis
factorily with the teaching program.
A carefully organized manual helps to deter
mine availability of films at different grade lev
els. The Dewey-decimal classification number
help in locating films quickly. The success of an'
school film library, professional or otherwise, de
pends on adequate attention being given to filn
utilization. To ensure this, there must be co-op
eration between library staff and teachers.
Two male employees look after outgoing anc
incoming shipments. Film distribution is by mai
as there are rural deliveries and post offices a
remote points which are not reached by othei
methods of transportation. The Canada Pos
Office allows films to be returned free of charge
if the Department's "reversal" postal card i;
used. There are well over 200 film shipment?
made daily during each semester.
The director and staff assume responsibilit)
for the appointment of audiovisual co-ordinaton
in the larger schools throughout the province
These are, in turn, responsible for the training ol
teachers in the efficient use of projection mate-
rials to minimize film damage. Although most
schools participate in an insurance scheme, ar
efficient film inspection system with four em
ployees helps to prevent deterioration.
Our library maintains a good reporting sys-
tem on film showings and classroom usage. This
provides contact between the director and thf
teacher. From this the director and staff can as-
certain whether the film has been used efficient-
ly and if it serves the required purpose. The re-
port also acts as a guide in the purchase of addi-
tional prints and in the withdrawal of those
films which are considered inadquate. In short,
the statistics obtained give a complete history
of film usage.
The branch, of necessity, has an administra-
tive section with a secretary and stenographic
assistance to move correspondence speedily.
This June, all teachers in training have re-
ceived practical instruction given during the
year in the handling of equipment. Film and
filmstrip libraries, film and filmstrip projectors
(Continued on Page 542)
540
Educational Screen and Audiovisual Guide — October, 1960
ms are
unfinished
dramas tha'
leave the
solution
to
Talkback is a series of fifteen-minute dramas which presents 26 of the nwst vital problems in
contemporary America. Since no solution is offered in the films, group discussion jnust determine
the outcome. Talkback was created and produced for television release after exMustive research,
involving some 10,000 opinions and interviews, to bring into light major crises within families,
businesses, colleges, and individuals. By popular demand it is now available for use by adult and
youth study groups, civic, fraternal, church, and school organizations.
Educators who work with groups in self-education are quick to endorse Talkback because of its
ability to stimulate creative thinking.
Talkback stars
Sheppard
Strudwick
Howard Morris
Patty Duke
See the Talkback display at the NAPSAE-AEA, USA Joint
Conferences in Denver, Colorado, October 14-17.
For free audition film and additi(mal literature, clip and mail
coupon.
and many others.
r
L
Gentlemen: I am interested in acquiring
(all or part) for my adult or communi
Please send audition film and literature
Name
the Talkback series
ty education group.
to
Address Dale
City Zone State
152S McGovock StroBi
Nashville 3. Tenn*sa««
Educational Screen and Audiovisual Guide — October, 1960
541
through courtesy of certain distributors, were in-
stalled in each training college and student
teiichers were fully equipped audiovisiially for
their practice teaching periods. Following theory
and practice tests, qualifying certificates were
issued.
In addition to distributing films, filmstrips
and 2x2 slides, and endeavouring to obtain the
best utilization for these materials, the branch
provides service in the field of non-projected
aids also. Promotional use of chalkboards, bulle-
tin boards, flannelgraphs, dioramas, etc., is car-
ried on incidentally to the general program.
The Branch attempts to encourage research in
the Audiovisual field and conducts workshops
and institutes as a regular feature of its in-serv-
ice training program.
Schools are encouraged to establish their own
filmstrip libraries. Although about 300 filmstrip
libraries have been set up in central locations,
the core system is proving to be the most prac-
ticable.
An Audiovisual Board has been set up imder
authority of the Minister of Education for the
Province. This board acts in an advisory capacity
on all aspects of audiovisual aids in the schools,
and with adult organizations in respect to films,
radio and telecasts. Represented on the board
are many prominent educational organizations,
the University of Saskatchewan, the Saskatche-
wan Wheat Pool, the Federated Co-Operatives,
the Provincial School Trustees Association, and
the Saskatchewan Teachers Federation. Many
of these groups purchase films for their own
needs and leave them on deposit in the provin-
cial library.
One may truly say that the teaching profes-
sion and the citizens of this province are film
conscious and can adequately use films for their
needs from a library eastablished to give service.
However, despite the best laid program in a
challenging field, the important question still
remains, "How can schools get all the films they
need when they want them?"
The Visual Education branch of the provincial Dcpartniont of (Jducation has a siiilf
of 16 in Repina.
The booking room staff handles files, receipt of films and preparation of shipping
orders. Over 33,000 films were sent out during the school year 1959-60.
542
Educational Screen and Audiovisual Guide — October, 1960
^:^
19-47
-195
And at West Point . . .
Educational Screen and Audiovisual Guide — October, 1960
543
J. HE value of audiovisual materials in modern
education is becoming widely accepted. In keep-
ing with this trend, the United States Military
Academy has been increasingly active in the
employment of these aids to improve the quality
of instruction presented to cadets.
Before describing the manner in which the De-
partment of Social Sciences employs these ma-
terials, it is necessary to point out several features
of the academic system of the Academy which
have a direct bearing upon the employment of
audiovisual aids. First, the Academy has a pre-
scribed curriculum, which means that between
500 and 600 cadets will study a particular course
during the same semester. This simplifies the task
of designing materials for instructional use and
provides the economies of large-scale production
of these materials. Second, each department has
an even teaching load throughout the school
year. This means the classrooms are continually
in use, justifies the expenditure of funds to pro-
vide each classroom with the latest in audio-
visual devices, and provides full time employ-
ment for personnel engaged in the design and
production of audiovisual materials.
A third, and most significant, aspect of the
academic system at West Point is the favorable
ratio of instructors to students. The small classes
(11 to 15 students per class) [x^rmit considerable
flexibility in the use of audiovisual materials
within the classroom. In contrast with many other
institutions of higher learning, the Military Acad-
emy is not concerned with the problem of teach-
ing more students with fewer instructors through
the use of AV.
It is felt that audiovisual materials can make
four significant contributions to the process of
teaching. By appealing to the various senses they
serve to:
1. Increase retention of material taught the
student.
2. Speed the flow of information between the
instructor and the student.
3. Provide a means for simplifying complex
ideas and processes.
4. Stimulate a cadet's interest in the subject
material and consequently hold his attention
better in class.
Using these attributes of audiovisual aids, the
objectives of the Department of Social Sciences
are two-fold: first, to provide each instructor
with the materials and devices to make him a
more effective teacher in the classroom and
second, to stimulate and motivate cadet thinking
along areas of cultural and educational value out
side of the classroom through the use of selectee
audiovisual materials. With these objectives ii
mind, the department has organized its audio
visual program into three major functional ac
tivities.
The first of these activities, termed Teaching
Aids, deals with the provision of audiovisua
equipment and materials for use in the class
room. In this category are: record players, tapt
recorders, slide projectors, outline and wall maps
blackboards, bulletin boards, and, very important
transparencies for the overhead projector. Eacl
classroom is provided with an overhead projecto;
and it is probably the principal teaching aid ii
use by the instructors. The versatility of the trans
parency as an art medium coupled with the east
of use of the projector make the overhead pro
jector the most suitable of all audiovisual device:
for our purposes. It is in wide use throughout th<
Academy. In the past four years the Departmen
has produced approximately 1,.500 separate trans
parencies. Most of these have been produced ii
multiple copies giving a total library of approxi
mately 13,000 transparencies for instructional us(
in the classroom.
The responsibility for the employment of audio
visual materials in support of a course is that o
the officer in charge of the course*; though al
instructors are encouraged to recommend ma
terial which they feel will be of value. Everj
summer the material used to support each cours(
is reviewed to determine its value for the cominj
year. Some material is discarded, some revised
and some new material produced. This materia
is indexed and cross-indexed to provide easy ref
erence to all material pertinent to a particula:
course. This is especially important since then
is a broad area of overlap among many of thi
"Courses taught by Department of Social
Sciences are: European & American History,
U. S. Government, Contemporary Foreign
Governments, Far Eastern History, Eco-
nomics, Economics of National Security, and
International Relations. Special courses for
selected students are taught in Middle East
History, Russian History, Diplomatic His-
tory, Political Philosophy, and National
Security Problems.
AV Instructs the Corps
544
Educational Screen and Audiovisual Guide — October, 196(>
This is a bulletin board display
contrasting the denioeratir and
totalitarian systems.
A display illustrating Soviet and
American competition in the less
lieveloped areas of the world.
Educational Screen and Audiovisual Guide — October, 1960
.545
courses (e.g., Geography, Economics, and Inter-
national Relations ) .
The production of requested material is coordi-
nated through the instructor who has been desig-
nated the "Teaching Aids Officer." Working un-
der his direction is an illustrator who produces
the majority of the original art work for signs,
displays and transparency production. The pro-
duction of this material and the maintenance and
indexing of the large collection of audiovisual ma-
terial already on hand is a full time job for the
illustrator.
In addition to the illustrator, the department
receives major support in the production of audio-
visual material from the USMA Signal Center.
This Center is capable of providing rapid and
excellent service in the production of photos,
tranparencies, movie films and audio assistance
(the center has a fully equipped recording
studio). Other agencies at the Military Academy
also provide assistance in the manufacture of
three dimensional aids, bulletin boards, display
frames, etc. As may well be imagined, the de-
f)artment's audiovisual program would be severe-
y handicapped without the assistance of these
agencies.
X HE second functional activity, Curriculum
Supporting Displays, is intended to reinforce the
material taught in the classroom, and is responsi-
ble for the hallway bulletin boards, an automatic
slide projector and the large display cases in the
foyer of the academic building. This activity also
provides display material illustrating department
functions for homecoming weekend, open houses,
and other appropriate occasions.
The officers in charge of the courses currently
in progress are responsible for providing material
for the hallway bulletin boards and the automatic
slide projector. Materials for these media are
keyed to the courses and normally emphasize a
theme being taught in the course. For example,
a set of 16 slides illustrating the factors gener-
ating inflation will be displayed at a time when
the economics course is teaching this aspect of
our economic system, or a photo display of the
Depression will be mounted on the hallway
bulletin board. Materials displayed here are
normally rotated every week to ten days.
The large display cases in the foyer are used
to present a more general theme related to the
courses. The officer in charge of a course will
determine the concept which he desires to have
presented and briefly outlines how he feels that
this may be best done. The officer responsible for
this portion of the display program then coordi-
nates this request with personnel from the West
Point Museum. The Museum with material from
its own stocks or borrowed from other institu-
tions (e.g. The Museum of Natural History)
creates and mounts the display in the foyer
cases. Explanatory descriptions for the display
are provided by the department. Typical displays
might represent Elizabethan England or the
history of weapons development in Europe.
These displays are rotated every two weeks.
In conjunction with these aspects of the display
program, the department also makes use of dis-
fdays created by other institutions. Many very
ine and valuable displays are available from
organizations such as the United Nations, the
Federal Reserve Bank, the International Mone-
tary Fund, and American corporations. Possibly
a half dozen of these displays are utilized each
year for varying periods of time.
The Great Films Program is the third of the
department's activities. The Great Films Program
commences in late January and runs until the
middle of April. This is a period of less outdoor
activity for the cadet, and for several reasons
related to the poor weather and the long wait
until summer is popularly called "gloom period."
On two afternoons of each week during this
time specially selected feature films are shown
to the cadets. The films to be shown are selected
with two objectives in mind. The first is to "bring
to life" the issues and problems discussed in the
classroom, thus stimulating the cadets' thinking
and broadening their awareness of the problems
of their country and the world in this period of
crisis and change. The second objective is to
broaden his appreciation of his own and others'
cultures. Fortunately, many fine films serve to
do both.
To accomplish the first objective, films such
as Mr. Smith Goes to Washiiigton, All the King's
Men and Triumph of the Will (a Nazi propa-
ganda film) are shown. Insofar as possible, the
showing of these films is coordinated with ma-
terial presently being taught in the classroom.
The first two films mentioned above are shown
in conjunction with the course in United States
Government; Triumph of the Will is shown in
conjunction with the course on European and
American History.
To accomplish the second objective, films
covering periods of history and films depicting
life in other countries, such as The Good Earth
and Rashomon are shown.
The film program has been quite successful
both from the point of view of the department
and of the cadets. Attendance of 400 or more
cadets at a showing (strength of Corps is 2,400)
is not unusual. Since attendance is voluntary, it is
important, if the program is to succeed, that the
films be of high quality and have entertainment
value for the cadet. For these reasons, educa-
tional and documentary films, though technically
quite accurate and providing comprehensive cov-
erage of desired material, are not normally
shown. One source of films which is often a
happy blending of entertainment value and
broad, accurate coverage of the material has yet
to be fully exploited. These are the network tele-
vision documentaries, which because of their
topicality tend to be most valuable. Our Military
History Department has been able to make ex-
tensive use of documentary films of World War
II campaigns.
The officer in charge of the Great Films Pro-
gram also coordinates the procurement of films
to be shown in the classroom as part of the nor-
mal course of instruction. In the field of the social
sciences, unfortunately the department has found
few films appropriate for classroom use.
A last aspect of our audiovisual program, not
falling directly under any of the activities men-
tioned above, is the utilization of the television
facilities of our new academic building. During
the course of the year, events of special signif-
546
Educational Screen and Audiovisual Guide — October, 1960
icance to Americans are broadcast on television.
Where possible in the busy schedule of the cadet,
it is arranged that he be permitted to view these
events in the happening. For example, in Septem-
ber, 1959, cadets were excused from classroom
attendance to see and hear Premier Khrushchev's
address to the National Press Club. Both cadets
and instructors felt this worthwhile.
The activities and organization so briefly out-
lined above have evolved through time and ex-
perience. They will continue to be adapted to
meeting changing circumstances and require-
ments. However, the provision of the latest in
audiovisual materials and an organization to serve
them is not enough to ensure an effective audio-
visual program. Beyond the basic physical and
equipment requirements, an effective AV pro-
gram requires; (1) an imderstanding of the po-
tential of the various media to be employed, ( 2 )
a knowledge of the type of instructional material
suitable for audiovisual portrayal, and (3) an
appreciation by the instructors of the value of
audiovisual aids to instruction and also of the
proper techniques for use of material available.
Much of the knowledge required to develop
an effective audiovisual program can be acquired
through experience, and the department has
gathered much "lore" in this way. But experience
is a slow and uncertain way of accumulating
knowledge. The department has taken several
steps to ensure that it is abreast of the latest de-
velopments in the audiovisual programs conduct-
ed by the Tecnifax Corporation at Holyoke,
Massachusetts. Here the newest in special audio-
visual developments can be seen.
During the year, also, we monitor develop-
ments through the USMA Signal Officer. Every
summer the new instructors are given an orienta-
tion on the audiovisual materials available and
the best techniques for using them. This last
step is essential since a number of instructors
have an almost instinctive reaction against the
use of audiovisual materials. They often feel that
the use of such materials competes with their own
presentation— in the classroom as can happen
if they are improperly used.
In the last analysis, however, the best sales-
men for the employment of audiovisual materials
are the materials themselves. When properly and
imaginatively conceived and effectively employ-
ed they quickly establish their own worth. Such
has been the experience of this department over
the past four years. We now have a well-articu-
lated and growing program for the employment
of audiovisual materials. Our instructors now use
these as a matter of habit and their skill is inte-
grating them into the courses improves with each
passing year. The display and film programs are
supplementary but they, too, contribute to the
educational goals of the department by broaden-
ing and stimulating the cadet's mind.
Audiovisual materials no longer can be con-
sidered merely an aid to provide fringe benefits
to the educational process. They are now an
integral and vital part of this process. There are
problems of money, organization and experience
in establishing an effective audiovisual program,
but the improvement in teaching and the stu-
dent response reward the effort expended.
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Edlcational Screen and Audiovisual Guide — October, 1960
.^.47
FILMSTRIPS
by Irene F. Cypher
World War II had its Battle of the
Bulge; filmstrip production seems to
have had a battle of "How Much Is
Enough and How Often?" The prob-
lem might even be called one of "Sets
vs. Singles." Personally, we are in-
clined to take the side of Singles— at
least to the extent of saying that we
are opposed to a statement which pur-
ports to claim that there is a hard and
fast rule to determine the exact num-
ber of frames to be included in any
one filmstrip, or that there is another
rule which gives the exact number of
strips that constitute a set. Quality
of content and of color or black and
white is more important to us than
frequency of appearance. Some sub-
jects can be covered in the proverbial
twinkling of an eye; why, then, stretch
them out into yards of rather boring
pictures? Other subjects can be di-
vided and redivided into small units
with enough left over for several extra
sets. Moreover some subjects fall into
a sequential order that is adapted to
serial type production.
We make a plea to both producers
and users to maintain and insist upon
a standard of filmstrip production that
will assure material worth using to
stimulate and hold pupil interest. If
this means single strips, all right; if
it means sets, then still all right. There
is nothing against variety in technique
of presentation (if variety is the spice
of life, it should be applicable to film-
strips ) .
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Birds ok the City (single .strip,
color; produced by National Film
Board of Canada and available from
Stanley Bowmar Co., 12 CleveLand
St., Valhalla, N. Y.; $5). There is just
as much opportunity to study bird
life in a city as there is in the coimtry.
Many birds are to be seen in the parks
of cities and there can be many hour;
of enjoyment for the city child wh(
learns to recognize them. Among thi
birds clearly pictured for us in this
strip are the pigeon, starling, robin,
woodpecker, crow, blue jay and gull.
The sketches are true to color and
show in detail the features to look
for in identifying each bird. The film-
strip is good for classroom nature
study work and is excellent prepara-
tion for a nature trip or bird walk or
camping trip.
Bobby Visits the Farm (single-
strip, color with manual; produced by
California State Polytechnic College.
El Corral Book Store, San Luis
Obispo, California; $5 for strip .and
one manual; extra manuals 75 cents
each). This strip is the cooperative
production of a college education and
audiovisual department, and we think
it is a good example of what these
groups can do. The story is simple;
a boy goes to visit a farm; he sees
farm animals and the work carried out
on a faiTTi; he glimpses something of
the life of a farm family and what they
do in the course of a day's activities.
The pictures are clear, and they
give us close-ups which enable us to
recognize the animals. The picture
presented is what a boy would see if
he actually went to this farm. The fact
that there are no captions to interfere
with looking makes it possible to do
a lot of talking about the picture con-
tent, and this is why we like the strip.
Our guess is that pupils will do a
lot of talking when this strip is used,
and they will do it because the picture
material presents something of interest
to talk about.
Reading Meaning Into Maps
Through the Camera Lens (six
strips, color; produced by Curriculum
Materials Center, 10031 Commerce,
Tujunga, California; $3.95 per strip).
People today have more recourse to
maps than ever before, and it is cer-
tainly important for them to know
how to read maps. The presentation
techniques are good in this series.
Basically, the purpose is to train the
reader to recognize the standard s>'m-
bols used to indicate map features.
The strip relates this to real life by
including photographs which show
548
Educational Screen and Audiovisual Guide — October, 1960
ivhaf the geographic feature actually
ooks like. This helps us to realize that
:he map symbols are really an alpha-
jef which helps us read map iiiforma-
ioii.
Material of this type is good for
ntroductory map and globe study and
t also has meaning for units of work
.vhere it is important to be able to
ook at maps and get an over-all idea
>f what geography means to history
iiKJ world affairs.
i'liK Rkvoi.ution of Expectations
(single strip, color and black and
A'hite, with 33 1/3 rpm record; pro-
luted by Life Filmstrips and avail-
ible from Encyclopaedia Britannica
Films, 1150 Wilmette Ave., Wilmette,
111.; S>7.50 strip and record). Any
itudy of world development, must of
lecossity include a consideration of
.vluit in each generation led men to
eek out new places, still going on.
\n understanding of what is involved
.;ives us a clue to the reasons why men
.;() to war, why they struggle to pro-
luce machines and goods.
The strip is essentially suited to
inits in world history, economics and
iocial science. Again this is an in-
itance of non-captioned f i 1 m s t r i p
(with comment and exi^lanation on
he record ) ; this allows considerable
atitude in the technique for present-
ng the material to any group and
Tieans that discussion can be carried
lut in terms of group background,
level of work and language ability.
United Nations Material — Interna-
tional Court of Justice, and The U. N.
Did the Refugees (2 strips, black and
ivhite; produced by United Nations
uid available from Stanbow Produc-
tions, Valhalla, N. Y.; $3 each). Much
criticism of the way the United Na-
;ions operates stems from a lack of
Appreciation of how international mat-
ters are carried out. The first strip
listed here gives us an idea of how
the international court deals with mat-
:ers involving people of different
lationalities and affiliations. The sec-
)ik1 strip show us how important it is
For refugees driven from their home-
lands to make new contacts and to
become established in new homes.
Neither of these strips is fabricated in
I producer's outline; the facts are
taken from real life and the story (if
it can actually be called "story") is
documentary and true to conditions
I'xisting today. There are captions to
guide the viewer, but in many in-
stances the pictures speak for them-
selves, and it would be good to in-
vite student comment over and above
what is suggested by the caption.
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Edlcational Screen and Audiovisual Guide— October. 1%0
549
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
The Industrial Revolution
In England
(Encyclopaedia Britannica Films, 115
Wilmette Avenue, Wilmette, Illinois)
25 minutes, 16mm, sd, black and
white and color, 1960. $135 and $270.
Teachers guide available.
Description
The Industrial Revolution in Eng-
land presents a succinct resume of
perhaps the greatest of all modern
revolutions, namely, the Industrial
Revolution. Its background, origin,
precursors, and most important, its
impact on England's body politic, so-
ciety, and conscience are depicted
with broad, bold and deft strokes.
The first sequence, a prelude in a
somewhat a la Williamsburg manner,
delineates the atomistic society of
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and arachnids. Explains the differences
in simple terms. Extreme close-ups
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sowbugs, and the millipede and
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the domestic system of England of
200 years ago in which the agrarian
life of small farms, little changed from
the Middle Ages, afforded its people
a life of primitive toil and a low stand-
ard of living. At this time, too, when
each household possessed its spinning
wheel and each village its looms, every
master, carrying on with his own cap-
tal, tried to wrest his family's necessi-
ties from his three to fifteen acres and
to meet his augmented needs by the
sale of domestically produced woolen
cloth. While it is indeed true the
master often displayed a genuine
paternalistic attitude toward the train-
ing and welfare of his apprentices and
journeymen, they were, nevertheless,
bound by reprehensible custom and
parliamentary law halfway between
serf and citizens and were, therefore,
destined to live and die on the spot
where they were born.
The second sequence, utilizing a
melange of pithy animation, 19th cen-
tury engravings, and live shots, pre-
sents the sociological and economic
facets of this change from domestic
production to the factory system.
Pastoral and somnolent villages be-
came bustiing towns, and towns be-
came squalor- and vice-ridden cities
spawning misery and destitution on an
unprecedented scale. This era can best
be synthesized in the lives of three
Englishmen whose inventions launch-
ed and spearheaded this economic up-
heaval.
James Hargreaves, in 1765, came up
with the "spinning jenny," a hand
operated machine capable of weaving
16 spindles at a time, thereby replac-
ing 100 hand spinners. He was fol-
lowed shortly by the Rev. Edward
Cartwright who in 1785 set the stage
for further improvement in weaving
by his invention of the "power loom"
operated by water power, thus weav-
ing cloth automatically. Lastly, and
most significantly, was James Watt
who despite the apocryplial teaketde
story did, in 1769, improve upon tlie
earlier work of Thomas Newcomen
and constructed an efficient steam en-
gine capable of driving machinery.
Thus it was that by 1781 the "age
of steam" had ushered in a cheap
source of power which, coupled with
improved methods of producing iron
and steel, made the Industrial Revolu-
tion a fait accompli. Moreover, this
inexorable movement left in its wake
widespread unemployment and bitter
opposition to the tyranny of the ma-
chine and the factory system.
However, by the 19th century,
England had became the workshop of
the world and supreme in world trade.
All of this brought prosperity— pros-
perity, that is, if you were on top and
well to do, because the whole struc-
ture was supported by the great
masses who lived and toiled 12 to 14
hours a day under unspeakable con-
ditions. In a very real sense the work-
er's life began with the employer and
ended with the machine. Thus this
new wealth and world preeminence
rested upon the work of women and
children in mines and mills who grub-
bed out an existence amid poignant
human misery.
Why did not the warning of
Mathew Arnold that England would
undergo a "political bloodbath of
revolution" not unlike that of France
fail to materialize? The answers are
two. First, the great reforms passed
by Parliament from the middle 19th
century onward: the Mines Act of
1842 forbidding women and children
under ten to work in the mines; the
Ten Hours Act of 1847, limiting the
work day; the Acts of 1875 which gave
trade unions full and legal protection.
Second, the increased productivity as
contrasted to the former low outi^ut
of the manual system with its liigh
prices and first class craftsmanship for
those who could afford it. However,
the machine increased production by
the division of labor— shoes being
made in 20 minutes rather than 18
hours by the old hand methods—
thereby giving rise to such salutary
benefits as higher wages, lower costs,
and shorter hours. Indeed, it was these
evolutionary rather than revolutionary
changes which averted a bloodbath
and made possible an increased stand-
ard of living for the English people.
At the same time they made England
an exporter of industrialism itself to
the world, thus ushering in our mod-
em technological and industrial civili-
zation.
550
Educational Screen and Audiovisual Guide— October, 1960
Appraisal
This film is eminently suited for
junior high use and, depending upon
level of backgroinid and sophistiea-
tioii, for senior high. Certainly it lends
itself to inexhaustible discussion which
surely must accompany its use. How-
ever this capsule treatment of the
Industrial Revolution would have been
enhanced liad the producers seen fit
to plumb deeper the still unresolved
social dislocations of this historical
"Juggernaut," but perhaps that is a
subject for further treatment. Let us
hope so.
—Robert B. Pettiiohn
a nervous seal to appear on the ice,
and finally how to trap the white fox
whose fur they will trade. Indeed,
the family '.s trip to the Hudson Bay
post is a highlight of the summer, for
here they can secure not only new
parkas, guns and ammunition, but also
metal cooking utensils, mirrors and
even baby cribs. In the near-by town
where the family has relatives they
see oil drilling and communication in-
stallations, a modern school for Es-
kimo children, and an increasing num-
ber of opportunities for their men
who like to work with machinery. So
as Anakudluk leads his family liack
to their hunting gi-oimds he realizes
anew that now there are few Eskimos
who do not have some contact with
the white man in the Arctic.
Appraisal
An anthropologist member of the
evaluation committee, acquainted with
the work of the film's collaborator
and himself familiar with the Arctic,
identifies the Eskimos pictured here
as those inhabiting Baffin Land,
Southampton Island, and the mainland
on the west coast of Hudson Bay. The
film mentions no specific locale, but
Eskimo Family
(Encyclopaedia Britannica Films, 1150
Wilmette Avenue, Wilmette, Illinois)
17 minutes, 16mm, sd, black and
white and color, 1959. $90 and $180.
Teachers guide available.
Description
This film pictures an Eskimo family
during its journey to and its life in
a spring hunting and camp site, its
summer visit to a trading post and a
nearby town, and its brief contact with
modern technology as represented by
industrial and military installations in
the Arctic.
After almost ten months of winter
during which the treeless land and the
sea are frozen together, Anakudluk
readies his krammotik and his half-
wolf Huskies to carry his wife, infant
daughter, and son over high ridges
and long level stretches of ice to dry
ground. Never travelling in large
groups because of food shortages, the
PZskimos pause frequently to test the
sea ice, rest the dogs, permit the chil-
dren to play, and partake of raw seal
meat, their main food.
Finally reaching the tundra with its
paunrain, the Eskimo family joins with
others in setting up canvas "igloos."
Each day the boys are called from
their ball games to feed the dogs who
fight fiercely over the remnants of
seal meat, and the women cut seal
skin into strips for various uses. Dur-
ing the summer nights when the sun
never sets, families gather to exchange
stories and to pass tlie time by telling
jokes on each other.
But Anakudluk is always concerned
about the weather and its effect on
Netclu'k the Seal and Tiriginiak the
White Fox. Fitting himself and his
son in doubly furlined parkas, he
leaches the boy how to fish by har-
poon and line, how to crouch silently
behind the portable blind waiting for
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Educational Screen and Audiovisual Guide — October, 1960
551
all these Eastern Arctic Indians have
basic similarities. Many in the Hudson
Bay area are of mixed stock, but not
so much as are the "Greenlanders,"
a name now preferred by Eskimos
living on that island.
Eskimo Family is accurate in its
description of food and clothing sour-
ces. Caribou, though still hunted in
some parts of the Arctic, are not found
in large enough numbers for Indians
pictured here to hunt them, even for
skins used in parkas. The film's short
sequence on modern technology is not
overdone; many Eskimos, besides
those who live regularly in towns,
abet their incomes by operating bull-
dozers during the summers. Other
interesting evidences of change are the
modern colored glasses worn by Ana-
kudluk as he stalks the seal, refriger-
ators found in town homes, and the
small but efficient oil stoves used for
heating tea while en route from one
camp site to another. Such items sug-
gest some use of this film at upper
secondary levels but its chief appeal
is for middle grade social studies.
Some teachers may be disappointed
in its paucity of "built-in" geograph-
ical information but others will use
it as a springboard to or even as a
case study in Arctic life. It provides
opportunity to contrast sounds of
words in the Eskimo and other lan-
guages and illustrates the meaning of
several interesting terms descriptive
of eastern Arctic culture.
Technically the film is well done.
The beginning of the trip, with the
heavily loaded sled pulled by dogs
running in a fan-like formation and
pushed by all but the infant member
of the family, is especially dramatic.
Color is used to advantage in many
spots, one of which is a close-up of
Anakiidluk's weather-beaten and care-
worn face as he watches the changing
weather from his summer igloo. Cer-
tainly this film should help at several
grade levels to suggest that stereotype
of Eskimos, like those of so many other
people we do not know, are badly
out of date.
—Kenneth B. Thurston
Telling Stories to Children
(The University of Michigan, Audio-
Visual Education Center, Frieze Build-
ing, 720 East Huron, Ann Arbor,
Michigan) 25 min, 16mm, sound,
color, no date. Price not available.
Description
The art of story telling is developed
in Telling Stories to Children through
demonstration and explanation of
techniques. The urgency of small feet
running to take their owner to the
library story hour in the opening is
significant of the magic of this an-
cient art for youngsters.
A young librarian joins the children
as an engrossed listener to the old
favorite "Three Billy Goats Gruff."
She expresses to the Story Lady her
desire to be an experienced teller of
tales and is introduced to collections
of folk and fairy tales and to the tech-
niques of the story telling art. Her first
attempt to entertain young listeners
fails. A successful telling of "Master
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My Master" follows more thorough
preparation and a rehearsal of tech-
niques with a young man who comes
to entertain at the story hour with a
folk tale and Irish harp.
A colorful mobile displays the chil-
dren's attempts to capture memorable
moments of the Scandinavian tale of
the three goats and the troll. This
mobile silently expresses the imagina-
tive creativity which stories can foster
in children and indicates an activity
which may be developed in combina-
tion with story hour programs. Similar-
ly the use of the Irish harp points up
the valid integration of another of
the art forms, such as music.
Close-ups of the children's faces as
they sit entranced by a well-told story
are as significant as the squirming
disinterest displayed to the tale poorly
related. The unposed glimpses of the
children help to draw the viewer into
the spell of "Once upon a time" which
takes the young out of their narrow
world and allows them momentary
satisfaction of identification with per-
sons in the world of make believe.
Through the natural response of the
children is shown, also, the rapport
which exists between listener and the
weaver of the magic spell, a rapport
which breaks down all the barriers of
age, sex, and place.
Appraisal
This film is an especially helpful
introduction to the study and practice
of a too little used ancient art. The
integration of other art forms with
story telling helps to point up the
fact that, at its best, this is indeed a
practiced and studied art.
The abortive attempt at story telling
by the young librarian and her eventu-
al success at delighting the story hour
group should give heart to any novice.
Words of the demonstration stories
are sometimes lost on the sound track.
This is probably due to the natural-
ness of the story hour situation and
to the teller's concern with his audi-
ence rather than the filming. The loss
of a few words is no serious fault
since the film's objective is to teach
technique and not entertain with a
story. There might properly have been
a relation of story to book since story
telling is often an ideal introduction
to books. Students would also have
found it helpful to know the collec-
tions from which the tales were taken.
Persons concerned with the train-
ing of those who are to work with
children— librarians, teachers, recrea-
tion workers, group leaders, etc.—
should find this much needed film
of considerable value.
—Margaret Sheviak
552
Educational Screen and Audiovisual Guide — October, 1960
AV
in the Church Field
by William S. Hockman
The 17 th Workshop
During the hitter part of August,
.•lose to 150 AV leaders in the church
'ield met at the University of Colo-
iido at Boulder for an executive con-
iercnce on two large AV themes: Pro-
luction and Utilization. While these
:\vo subjects formed the warp of all
jur considerations, the woof was laid
ilown by a shuttle of large and small
iroiip discussions which asked three
lucstions. They were: What is the
undamental implication of the art of
•oinmunication for these two subjects?
V\'hat is the present status of each of
these processes? What is the future of
joth production and utilization?
As the conference progressed it was
riuite obvious that our heads were
much clearer on the subject of pro-
luction than on utilization. We do not
need to seek far for the reason. In
production many of them had some
experience; in utilization most had but
little. Thus in 'utilization' we were
fuzzy, bifocal, and often nonfocusing.
No distinctions could be made be-
tvseen utilization— in the sense of re-
lating an AV unit of experience to on-
going educational experience — and
utilization techniques, the process of
wringing the educational juice out of
the stuff being used. Even those who
spoke on the art of communication
turned out to be rather poor communi-
cators, chopping away with a dull axe
and relying more on the heft of the
stroke than on deftness.
One of the prime considerations
was: what are the denominations to
produce for themselves and what will
they ask the 'independent' producers
to produce for them or turn out for
the church market?
At the end of the conference the
status quo on production was consid-
ered reasonably acceptable, with cur-
riculum-integrated productions likely
to be undertaken by the denomina-
tions. The independent producers
would continue to produce "program'
materials both for the denominations,
upon reciuest, and also for themselves.
This seemed to me the trend, although
the official findings qualify this some-
what.
Utilization is the crucial point. In
volume it has not kept pace with pro-
duction, nor with the quality of the
great bulk of materials produced. Some
of us remember when the cry at the
workshops was, "Give us quality ma-
terials and we will use them." Remem-
bered, too, are the days when the wail
was, "There is so little to choose from;
we will start using AV materials when
they are plentiful."
Now, when quality is high and ma-
terials are abundant, total usage is lit-
tle above five or ten years ago. There
isn't space here to detail the reasons
for this, but this much can be said:
the topsoil of AV motivation and AV
know-how in the average church is
as thin as it was a decade ago and
possibly thinner. How can a decent
crop of audiovisual usage be grown
on an inch of AV motivation and un-
derstanding?
More than Production, Utilization
took the measure of the Boulder con-
ferees. With scanty experience in this
area, and with the handicap of the de-
lightful biases of preachers, they tend-
ed to flounder in a sea of words.
On Training there was some rather
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Kdicational Screen and Audiovisual Guide — October, 1960
incisive thinking. If this was by acci-
dent, let us be thankful; if by design,
let us be appreciative. As this training
task was distributed among the var-
ious agencies which touch local
church and educational personnel,
there was considerable awareness of
educational realities as well as ec-
clesiastical amenities. It is possible that
the most realistic recommendations of
the 'consultation' will turn out to be
in this area. But let us not be kidded.
Making recommendations to top level
denominational executives is not to be
equated with getting the job of train-
ing done at either the national, state,
council, neighborhood or local church
level. Both talk and momeo paper is
cheap. It's time to perform; cut bait
or go fishing!
One thing was obvious from the
very beginning: more and more of
those who work at the tasks of the
church at all levels know less and less
AV-wise. We have just about gone to
seed. We have been content, as it
were, to talk to each other, if not to
ourselves. This AV movement within
the church has gotten off the ground,
away from the realities. We are one of
those Nevada rain-clouds. There is a
lot of water up there and some of it is
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falling. But it never hits the parched
earth, being reabsorbed into the at-
mosphere.
There is some promising new leader-
ship coming along. They are com-
petent in many ways, show a bias of
urgency, are allergic to denominational
fence-building and ecclesiastical fence-
sitting. They want progress, for the
Kingdom tarries. Weary of talk, they
want some action. May their tribe in-
crease!
The Consultation slipped its clutch
on the so-called depth analysis of sev-
eral important films. It seemed pain-
fully obvious to many that the analysts
had a superficial grasp of the meaning
of 'depth analysis' and a scanty
acquaintance with non-theatrical reli-
gious films. On the second go at it the
floundering was not quite so pathetic.
On Sunday night the Consultation
spun its wheels when we were obliged
to view some very inconsequential
films from overseas. A screening com-
mittee, as of old, could have spared
us this waste of time. And waste it
was, for in the library of the Con-
sultation were dozens of fine films un-
seen and unknown by most of those
in attendance. And right here let me
say that the library and previewing
operation was the most efficient of
the Consultation. The scope of new
materials, in both filmstrips and films,
was most impressive. Many of those
in attendance used every spare mo-
ment to increase their familiarity with
the 67 films, 57 filmstrips and 11
recordings on hand. For the most part,
only important new material came
before us at the optional late-evening
previews.
By and large the Consultation was
a success. It was refreshing to see it
turn down a proposal to omit such a
'workshop' (at Green Lake, Wiscon-
sin) in 1961 in the interest of a small
convocation of top denominational
brass. This would raise that rain-cloud
even higher above the parched earth.
They wanted a 'Green Lake' in 1961,
and suggested that a segment of it
could then plan for the 1962 top exec-
utive AV meeting.
All who are interested in going be-
yond these comments and impressions
are encouraged to secure the Boulder
Consultation Findings from CAVBE,
47.5 Riverside Dr., New York 27, N. Y.
This and That
From Boulder
• In the 'let's dream' session, five of
the ten 'dreamers' wished devoutly for
'truly integrated' materials, meaning
that certain units of the curriculum
continuum should appear in AV for-
mat. Pretty good dreaming, I'd say!
• Expert: "Though often wrong, he
is one who is never in doubt." Another
definition: "He doesn't know any more
than you do but has it better organized
—and uses slides." And this: "Ordi-
nary man and his ideas a considerable
distance from home."
• The food and the fellowship were
tops at Boulder. By the way, just who
has more fun, or a better right to it,
than people who take the religious
view of life? Within minutes everyone
was acquainted; within hours we
were all friends. What a goodly fel-
lowship AV people are!
• When it comes to teachers, accord-
ing to Bob de Kieffer, some are "un-
conscious inefficient," some "conscious
inefficient," others "conscious ef-
ficient," and only a few are "uncon-
scious efficient."
• For over-all technical excellence,
honors go to the two motion pictures
Windows of the Soul ( Moody Institute
of Science) and From Generation to
Generation (McGraw-Hill). Runner-
up: One Love: Conflicting Faiths
(Methodist Radio and TV Commit-
tee).
• Sad reflection: Early-birds around
the coffee urn just stand there and
gab, never thinking to move out of the
way so others can get up to the source
of supply rather than stand afar with
their mouths watering.
Coming Up Here
In November we will review a num-
ber of important new films and film-
strips and evaluate them critically in
terms of quality and utility.
This fall we will try to indicate
some 'frontier' uses in the church for
'captured' and created audio materials
which are available to alert church
leaders here and abroad.
We also invite a 1000-word article
on two subjects: "Steps A Beginning
User of Audiovisual Aids Can Take;"
and "How A Local Church Can Get
Started in The Use of Audiovisual
Aids." The past tense is acceptable, of
course, if you have something to re-
port on either of these subjects. (Yes,
I'd settle for a little more or a little
less than that thousand words!)
We hope to get an article on how
to set a unit of learning into the ex-
perience continuum of a church school
class, and stitch it fast so that it does
not fall out. Or put another way, how
to wring the educational juice out of
an audiovisual aid.
554
Educatioival Screen and Audiovisual Guide — October. 1960'
AUDIO
by Max U. Bildersee
Election Addenda
It's still not too late to give depth
and perspective to the current elec-
tion campaign boiHng up around all
of us. Have your students given
thought to what the recent post-con-
vention session of Congress meant to
local and national candidate-congress-
men? It may be just the time, now,
to introduce Howard Langer's inter-
view of Senator Margaret Chase Smith
(Folkways FC 7352) in which the
senator from Maine discusses her work
in the Senate, her views on particular
issues and her relations with her con-
stituents in Maine. Or you may prefer
Mr. Langer's interview of Jim Farley
(Folkways FC 7355) and hear the
former postmaster general and cam-
paigner extraordinary discuss Amer-
ican politics, political machines and a
variety of other subjects pertinent to
this campaign.
You may want to help students find
the "off the record" side of politicians
on The Un-typical Politician (Folk-
ways FH 5501). This recording uti-
lizes the voices of Al Smith, Franklin
Delano Roosevelt, Dwight D. Eisen-
hower, Harry Truman, Adlai Steven-
son, Thomas E. Dewey and many
others. In this recording you will find
some of the past conventions brought
to new life through the sounds record-
ed on the scene; you will hear cam-
paign songs as well as campaign
humor and you will, of course, hear
portions of campaign speeches.
We are told that the current cam-
paign will be the subject of docu-
mentary records, and we hope that
is true. For by way of review, once
the heat of the day has passed, such
a summary of the events of these days
will be an invaluable teaching tool
for both immediate use and reuse four
years from now when a new crop of
students, ine.xperienced in campaigns
and political life, will be seeking a
point of view from which to examine
another campaign. Campaign— 1960 or
whatever name it carries will enrich
school audio collections and make it
possible quickly and efficiently to give
tomorrow's student the depth and per-
spective he seeks.
"We, the peoples . . .
of the United Nations, determined to
save succeeding generations from the
source of war " is the opening
phrase of the magnificent document
which may mean to the world what
our own Declaration of Independence
and Constitution have meant to us.
The Preamble to the Charter of the
United Nations summarizes in com-
paratively few words mankind's hopes,
goals and ideals.
And this is the subject of a new
documentary recording offered by
Enrichment Teaching Materials. Their
Preamble to the United Nations Char-
ter (EAD 6B) is a summary of the
events which led up to the presenta-
tion of this document to the world.
The concise history must, of course,
begin with the end of peace in 1939
and involvement of the world in
armed conflict in the years which fol-
lowed. The recording includes dis-
cussion of the high level conferences
involving national leaders which pre-
ceded the end of World War II and
the international conference in San
Francisco which organized itself to
produce the document.
The closing of the recording in-
cludes a complete reading of the Pre-
amble to the United Nations charter
and offers the teacher a dramatic
device by which to introduce this
statement of man's aspirations to stu-
dents.
This recording has built-in instruc-
tional advantages for upper elemen-
tary and junior high school students.
These are, all of them, children whose
knowledge of the horrors of war can
come only from reading, television and
motion pictures. These children can-
not grasp the high motives of inter-
national organization unless these are
presented simply, and directly. The
alert teacher can use such a record-
ing as a motivation for role-playing
in a classroom re-enactment of the
San Francisco meeting of 1945. The
recording can be used, too, to present
simply and directly the document
basic to the record, or it can be used
to summarize already completed in-
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/Judfo CARDALOG® Record Reviews on Cards
983
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Edlcational Screen .\nd Audiovisual Guide — October, 1960
555
W«^stoii Woods Studios has rp-parkagcd their "Picture Book Parade" series
in sound filmstrip sets: four individual fihnstrips, their text booklets, and a
33'/') long-play record telling the stories.
struction or to review that which has
been studied beforehand. School libra-
ries which make a practice of lending
recordings as they lend books will find
this is a popular and valuable addi-
tion to the record collection and suited
to the needs of students.
Appropriately, the "flip" side of this
recording looks backward into an earli-
er generation which attempted world
organization for the peaceful pursuit
of mankind's objectives. Woodroiv
Wilsons Fourteen Points (Enrich-
ment Teaching Materials EAD 6A)
takes the student back into 1918 and
mirrors the feeling of the people and
the time through the then popular
songs. The recording summarizes the
atmosphere in which Woodrow Wilson
went before the Congress in January,
1918, and delivered his statement
viewing fundamental requirements for
a lasting peace. These fourteen points
went with him to Paris and one of
them, the organization of a League
of Nations, became a reality without
full American support.
The recording is designed to sup-
ply for that period what the recording
about the UN supplies for this period,
and the listening student cannot help
but develop an attitude of understand-
ing and appreciation for the wisdom of
Woodrow Wilson, his humility and his
desire to serve the world by creating
the foundations for a just and lasting
peace. As in the UN recording, this
too summarizes at the conclusion by
a simple restatement of the basic
points which Wilson enunciated.
And, as its companion recording,
this is suitable to upper elementary
and junior high school students study-
ing this period of man's development
and may be used for motivation, for
the presentation of fundamental in-
formation or for summary and follow-
up.
/ieu^ia CARDALOG® Record Reviews on Cards
Box 1771— Albany 1, New York
n Please enter our 1 year subscription (s) to
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CARDALOG.
Name
Organization or School
Address .
City and State
Politics-Perpetually
Playwrights and authors have al-
ways been fascinated by government
and politics and have recorded the
history of many real and legendary
characters in political drama. William
Shakespeare is no exception. Early in
the 17th century he set down the
story of King Lear (Spoken Word
SW-A9) who decided to abdicate his
throne in favor of his daughters in
proportion to their love for him. The
youngest daughter, Cordelia, expresses
lier love in terms of the proper af-
fection a daughter should show her
father, and is disinherited. But her
two older sisters divide the kingdom.
Selfishness, greed and jealousy
bring about the downfall of the dy-
nasty which Lear sought to establish.
The elder sister, Goneril, poisons her
younger sister and later puts an end
to her own life. Cordelia, who has
come from France to aid her father
is captured and dies in jail, and Lear
also perishes.
A complete, full length recording
of the play is presented. The produc-
tion, a performance by the Dublin
Gate Theatre, is read from the O.xford
edition of the play. Anew McMaster
directed the fine performance and
leading roles are played by Mr.
McMaster (Lear), Eve Watkinson
(Goneril), Nancy Manningham (Reg-
an) and Jillian Gotts (Cordelia).
Classes studying this play will find
that the action and the language have
new clarity as they hear the play and
follow it in their texts simultaneously.
Certainly this can be used for a variety
of instructional activities far beyond
the classroom.
Public libraries can plan the presen-
tation on a single performance or a
serial basis. So, too, can college libra-
ries wanting to offer extra experiences
beyond the classroom for interested
students and faculty members.
And in any discussion of politics
and the theatre the play Julius Caesar
(Spoken Word SW-A15) cannot be
overlooked. This is an equally highly
considered performance of the Shakes-
peare play, performed by the Dublin
Gate Theatre. This recording, as is
true of the King Lear just mentioned,
is complete and unabridged and is
taken from the Oxford edition.
An additional use of this recording
is suggested. Not infrequently this
is the first Shakespeare play (this or
Macbeth) which is introduced in
classrooms for close study. And this
introduction may be in the senior
liigh school or in the latter portion
of the junior high school. Certainly in
this instance, close listening for com-
356
Educational Screen and Audiovisual Guide — October, 1960
)reIiension is an essential to apprecia-
ion, and thus is Julius Caesar sug-
;ested for introduction at this level
if instruction.
Close study of the audience Shakes-
)eare approached and charmed gives
nany parallels with our younger stu-
lents. Shakespeare wrote to be heard,
lot read. His effort was to please a
•omparatively socially inexperienced
ludience which understood wh.at was
laid and seen but may not have higli
iterary accomplishments from a read-
ng standpoint. So be it! We, then, as
eachers have an obligation to intro-
luce this man's work in the natural
;nvironment of sound so that ap-
)reciations can be developed. With
he present availability of many fine,
uU-length productions of Shakes-
peare's plays there can be no reason
or ignoring the presentation of this
dramatic work in sound for the ap-
jreciation and understanding of mod-
em students.
Sometimes politics seems timeless
—and this indeed is true of the story
Robin Hood (Libraphone J 1620).
This is a complete reading by Ian
Martin of the story so happily adopted
by all children. They will meet Robin
Hood and all his outlawed companions
in Sherwood Forest. Little John, Friar
Tuck, Allan-a-Dale, Will Scarlet and
Will Stiitley are all there to fascinate
young people in this excellent straight
reading. Obvious application is for
the upper elementary grades.
Libraphone Records are intended,
primarily, for those who are sightless
or have limited vision. These are rec-
orded at the slow speed of 16.67
revolutions per minute and approxi-
mately one full hour of sound is in-
cluded on one side of a single record.
Of course the use of such records is
not limited to handicapped children
or adults. This recording may be heard
in class— chapter by chapter, as an
introduction to this type of book.
Or the teacher may elect to have the
superior reading of Ian Martin present
the first few chapters and then rely
on the imagination and interest of the
children to lead to additional reading.
The uses are many and varied and
the application most probably will be
in the fifth and sixth grades.
Something New at NAVA
Doing the round of the exhibits at
the National Audio Visual Conven-
tion last August we were impressed
by the tremendous project undertaken
by the Academic Recording Institute
of 3060 Locke Lane, Houston 19,
Texas. Mr. and Mrs. Mack Reed have
already produced 50 recordings in
five subjects. The overall titles are
Taste and Genius in the Arts, The
Philosophical Perspective, The Nature
of Human Nature, Morison by Land
and by Sea and Politics: The Folklore
of Government. The voices exploring
these subjects in some depth are John
Mason Brown, Charles Frankel, Ash-
ley Montagu, Samuel Eliot Morison
and C. Northcote Parkinson.
The recording companies mention-
ed in this summary of recent release
include Folkways of 117 West 46th
Street, New York 36; Enrichment
Teaching Materials of 246 Fifth Ave-
nue, New York 1; Spoken Word, 10
East 39th Street, New York 16; and
Libraphone of Box 215, Long Branch,
New Jersey.
DETAILS OF THE PROGRAM
Borodin Polovtsian Dances from Prince Igor
(Stranger in Paradise)
Tchail(ovsky Sympliony No. 5 in E (Moon Love)
Waidteufel Espana Waltz (Hot Digglty)
Chopin Polonaise No. 6, in Ab Major
(Till the End of Time)
Tchail(Ovsky Symphony No. 6 in B
(The Story of a Starry Night)
Rachmaninoff Piano Concerto No. 2 in C Minor
(Full Moon and Empty Arms)
Chopin Fantasie Impromptu in C# Minor
(I'm Always Chasing Rainbows)
Tchaikovsky Romeo and Juliet Overture (Our Love)
NEW BONUS
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Some of our greatest popular songs — "Full Moon and Empty
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This unusual program, professionally recorded in sparkling
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See your Audiotape dealer now I
Educational Screen and Audiovisual Guide — October, 1960
.557
TRADE DIRECTORY FOR THE AUDIOVISUAL FIELD
KfY: (P) — producers. Importers. (M)^^anufacturar5. (D) — daalers, distributors, film rental libraries, projection services.
Where a primary source olso offers direct rental services, the double symbol (PD) appears.
COIOR FILM DEVELOPING & PRINTING
MTalt Sterling Color Slides
224 Haddon Rood, Woodmerfl, L. I., N. Y.
Authorized "Technicolor" dealer
Association Films, Inc. (PD)
Headquarters:
347 Modiion Ave., N. Y. 17, N. Y.
Regional Libraries:
Brood at Elm, Ridgefleld, N. J.
S61 Hlllgrove Ave., lo Grange, 111.
799 Stevenson St., San Francisco, Col.
11 OB Jockson St., Dollai 2, Tex.
Australian News and Information Bureau (PD)
63« Fifth Ave., New York 20, N. Y.
•allay Films, Inc. (PD)
6509 De Longpre Ave., Hollyvrood 28, Col.
•ray Studios, Inc. (PD)
729 Seventh Ave., Nev» York 19, N. Y.
•roadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Chapel Films (PD)
Div. McMurry Audio Electronics, inc.
P. O. Box 179, Culver City, Colli.
Coronet Instructional Films (P)
Coronet Bldg., Chicogo 1, ill.
Family Films, inc. (PD)
5823 Santo Monica Blvd., Hollywood 38, Colli.
Film Research Company (PD)
Onemio, Minnesota
Forest Indion and Science Films
Ideal Pictures, Inc. (D)
Home Office:
S8 E. South Water St., Chicogo 1, ill.
ftronch Exchanges:
1840 Alcatroz Ave., Berkeley 3, Col.
2408 W. Seventh St., Los Angeles 57, Coi
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
55 NE I3lh St., Miami 32, Flo.
52 Auburn Ave., N.E. Atlonlo 3, Go.
58 E. South Water St., Chicago I, III.
614 — 616 So. 5th St., Louisville 2, Ky.
1303 Prytonio Street, New Orleans 13, Lo.
102 W. 25th St., Baltimore 18, Md.
40 Melrose St., Boston 16, Mass.
15924 Grand River Ave., Detroit 27, Mien.
1915 Chicago Ave., Minneapolis 4, Minn.
3400 Nicollet Ave., Minneopolis 8, Minn.
1402 Locust St., Kanios City 6, Me.
3743 Grovois, St. Louis 16, Mo.
6509 N. 32nd St., Omaha 11, Neb.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12lh St., Cleveland 14. Ohio
2110 Payne Ave., Cleveland U, Ohio.
119 Ninth St., Pittsburgh, Po.
1201 S.W. Morrison, Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
2434 S. Harwood, Dallas, Tex.
54 Orpheum Ave., Salt loke City, Utot*
219 E. Moin St., Richmond 19, Vo
1370 S. Beretonio St., Honolulu, T.H
International Film Bureau (PD)
332 S. Michlgon Ave., Chicago 4, III.
Knovriedge Builders (Classroom Films) fPO)
Visual Education Center Bldg.,
Florol Pork, N. Y.
For information about Trade Di-
rectory advertising rates, vtrrite
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West Bldg., Chicago 14, III.
Mogull's, Inc. (D)
112-14 W. 48th St., New York 19, N. Y.
United World Films, inc. (PD)
1445 Pork Ave., New York 29, N. Y.
542 S. Dearborn St., Chicogo 5, HI.
6610 Meiroie Ave., Loi Angeles 38, Col.
287 Techwood Dr., NW, Allonia, Go.
2227 Bryon St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr.. Miami, Flo.
FILMSTRIPS
•roadman Fiimstrlps (PD)
127 ivlinth Ave., North, Noshville 3, Tenn.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y.
Christian Education Press Filmstrips (PD)
Religious Subiects
1505 Race St., Philadelphia 2, Po.
Family Filmstrips, Inc. (PO)
5823 Santo Monica Blvd., Hollywood 38, Calif.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Society for VIsuol Education (PD)
1345 Diversey Porkwoy, Chicago 14
Teaching Aids Service, inc. (PD)
Lowell Ave. t, Cherry Lone, Floral Pork, N. Y.
31 Union Sauore Weil, New York 3
Visual Education Consultants, inc. (PD)
VEC Weekly News Filmstrips
2066 Helena St., Madison, Wis.
riLMSTRiP, SHOE & OPAQUE PROJECTORS
DuKane Corporation
St. Charles, Illinois
(M)
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
too N. Wostorn Ave., Chicogo 80, 111.
FLAGS, BANNERS, BUTTONS, AV/AROS
Ace Banner a Flag Company (M)
224 Hoddon Rd., Woodmere, L.I., N. Y.
All sizes — -U.S., State, Foreign, etc.-immed. del.
GLOBES — Geographical
Oenoyer-Geppert Company (PD)
5235 Ravenswooa Ave., Chicago 40, 111.
BIOLOGICAL MODELS & CHARTS
Oenoyer-Geppert Company
5235 Raveniwood Ave., Chicago 40, 111,
LABORATORY SERVICES
Byron Motion Pictures, Incorporated
1226 Wisconsin Ave., Washington, D. C.
Complete 16mm & 35mm laboratory services.
MOTION PICTURE PROJECTORS & SUPPLIES
Bell & Howell Co. |M)
7117 McCormrck Rood. Chicogo 45. Ill
Eastman Kodak Company (M)
Rochester 4, New Yorx
Victor Division, Kalart Co.
Plainville, Coon
(M)
MAPS — Geographical, Historical
Oenoyer-Geppert Company
5235 Ravenswooo Ave., Chicogo 40, 111.
MICROSCOPES & SLIDES
Oenoyer-Geppert Company
5235 Ravenswooo Ave., Chicago 40, HI.
PRODUCTION EQUIPMENT
Camera Equipment Co., inc. (MD)
315 W. 43rd St., New York 36, N. Y.
6510 Santa Monica Blvd., Hollywood, Col.
Camera Equipment Co., Inc., of Florida (MO)
1335 E. Tenth Ave., Hioleoh, Flo.
READING IMPROVEMENT
Psychotechnlcs, Inc.
105 W. Adams St., Chicago 3, HI.
Mfgrs. of SHADOWSCOPE Reading Pocer
RECORDS
Broadman Films (PD)
127 Ninth Ave., North, Noshville 3, Tenn.
Children's Reading Service
1078 St. John's Place, Brooklyn 13, N. Y
Curriculum Materials Center (PD)
5128 Venice Blvd., Los Angeles 19, Col.
Records, Tape Recordings, Filmstrips, Books
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Folkways Records & Service Corp.
117 W. 46th Si., New York, N. Y
Heirloom Records (PD)
Brookhoven, N. Y.
[History through Ballods & Folksongs)
Monitor Recordings, Inc. (PO)
413 W. 50th St., New York 19, N. Y.
Russian. French. Spanish Languoge Moteriols
Music Education Record Corp. (P)
P O Box 445. Englewood, N I
{The Complete Orchestra demonstrated)
Spencer Press, Inc. (D)
179 N. Michigan Av.. Chicago 1. HI.
National Sch. & Lib. Distributor Columbia
Records and Audio Books. Send for free cotologs.
RECORDERS — PLAYERS .
Allied
too
Radio Corporation
N. Western Ave., Chicago 80,
i
SCREENS 1
Rodiant Manufacturing Co.
8220 No. Austin Ave., Morton
Grove.
Key: K
SLIDES
odachrome 3x2. 3t/4
X 4'/,
or largj
Keystone View Co. (PO-i
"^eodville. Po
Meston's Travels, Inc. (P0-!
3801 North Piedros, El Paso. Texas
Walt Starling Color Slides (PD-3f
224 Haddon Rd.. Woodmere. L. I., N. Y.
4.000 (scenic & mops) of teacher's world trovels
SOUND SYSTEMS
Allied Radio Corporation (MDI
100 N. Western Ave., Chicago 80, 111.
558
Educational Screeiv and Audiovisual Guide — October, 1960
New Equipment and Materials
[i'or addresses of the sources supplying
uformation on which these listings are
lued, refer to Directory of Sources,
lage 566. For more information about
tny of the equipment and materials an-
nounced here, use the enclosed readei
lervice postcard.
NEW EQUIPMENT
CAMERAS, Movie, TV
Electric-eye Video Camera compen-
sates automatically for light trans-
mission values of different lenses, and
for lighting changes varying as much
as 100:1. The self-adjustment is ef-
fected through the vidicon tube's
own light-sensing properties. All
new cameras ($630) will include this
feature, those now in field can be
adapted by means of a modification
kit. ARGUS.
For more Information circle
No. 101 on return postal card.
PROJECTORS, Movie, TV
"Galaxy" 16mm sound projector, offers
a multitule of truly new features,
including low wattage high output
dichoric reflector lamp; 15-watt trans-
former-powered amplifier, printed
Graflex "Galaxy"
circuit, plug-in, replacable without
tools; slot threading with automatic
attached at top; adjustable blade shut-
loop setting; 2000' arms permanently
ter for bright silent speed; still and
reverse; color-coded push-button con-
trols, etc. $459-$560. GRAFLEX
No. 103 on return postal card.
For more information circle
Large Screen TV Projector, for off-air
or closed-circuit, projection up to 20
feet wide, "Prizomatic" portable unit,
caster mounted operates on house
current, does not require darkened
room, 42"x23i/4"x39", wt 160 lb. CCCA
For more information circle
No. 103 on return postal card.
RCA Series "D" 16mm projectors now
fitted with nylon pressure shoes to
minimize film and projector wear; a
new one-piece gear and cam assembly
replaces former three-piece unit;
heavier wire in take up belt absorbs
vibration. RCA
For more Information circle
No. 104 on return postal card.
PROJECTORS, Still
Picturephone 400, for sound filmstrip or
slide presentations, operates on AC,
wt 18Vi lb, 15x6V4xl3 inches, 3-speed
record player, fan-cooled light, 5"
speaker, automatic filmstrip feed,
Airequipt slide changers; $154.95.
McCLURE
For more information circle
No. 105 on return postal card.
SOUND,
Equipment & Accessories
Bantam Monophonic Dual Track Re-
corder, 7" reels, wt 18 lb, 2-speed,
$99.50. Also Model 262 SL, 4-track
monophonic recorder with 4 and 2
track stereo playback $199.50 Deck
only, minus electronics, $89.50. SU-
PERSCOPE
For more information circle
No. 106 on return postal card.
Classroom Record Players, 4-speed, 4-
watt output. "Freshman" model in
12%xl5x8" plywood case, 6x9" oval
speaker, 14 lb. "Collegiate" model in
12%xl2i/4x7" steel case, 8" P.M.
speaker, 13 lb. HAMILTON.
For more information circle
No. 107 on return postal card.
Lectemette, portable, operates on AC
or dry cells, transistor powered,
finger tip controls, adjustable mike
boom, reading light. Also a battery-
only model. 18"xl6"x9", lectern shelf
(open) 15"xl4"; wt 25 lb; output 8
watts, SOUNDCRAFT.
For more information circle
No. 108 on return postal card.
Magazine Loading Dictating Machine,
wt 8 lb, capacity 35 min; automatic
counter to find even a single word;
$179.50. NAPHILIPS.
For more Information circle
No. 100 on return postal card.
Sony Sterecorder. 4- and 2-track stereo
recording and playback, built-in am-
plifiers (stereo pre-amp, record and
playback) ; with carrying case housing
2 speakers, 2 dynamic microphones
$399.50; same without case, speakers
and mikes $349,50. SXn'ERSCOPE
For more Information circle
No. 110 on return postal card.
"Portapage" Loudspeakers, battery
powered, several models, weight
ranges 10 - 12 lb, prices (incl bat-
teries) $64.50 to $103. Accessories in-
clude mounting brackets, covers,
etc. SOUNDCRAFT.
For more Information circle
No. Ill on return postal card.
Uher Universal Dictating Machine,
voice operated (stops and starts with
voice sounds); pick-up range 50 feet;
automatic stop; keyboard control;
$299.95. KIMBERLY.
For more Information circle
No. 113 on return postal card.
LANGUAGE LAB
Console and Student Stations designed
for incorporation of visuals as well
as up to 10 simultaneous isolated pro-
grams, direct individual audio contact,
general call, mass duplication of tapes.
B<-
Laiit;-I;il> sUili
individual student monitoring, pro-
gram origination from any student
station to provide "recitation" situ-
ation, aural adjustment to fit indi-
vidual hearing differences established
by audiometer tests. 16mm film and
soundslide presentations available
free. BERNCO.
For more Information circle
No. 1I,S on return postal card.
Edwards Language Laboratory offers a
two or four channel system, with two
tape recorders housed in handy desk
drawers at teacher's control console;
individual student booths with their
own tape recorders equipped with
non-erasible master track channel.
EDWARDS
For more Information circle
No. Ill on return postal card.
ETV Console controls up to six cameras,
controls designed for student opera-
tion, three monitors. Mobile control
console model also available. DAGE.
For more Information circle
No. 1 1.5 on return postal card.
Magneticon Tape Magazine simplified
operation for student and teacher.
Eliminates threading errors. Also new
indestructible magnetic recording
discs, unlimited re-use. MRI.
For more information circle
No. 116 on return postal card.
B^DLCATIO.NAL ScREEN AND AUDIOVISUAL GUIDE — OCTOBER, 1960
5,59
Langruage Lab Uncomplicated by special
furniture installation is reported in a
set-up reportedly costing less than
$50 per student. Uses school's present
tape recorder, PA or record player,
plus power supply, control center and
individual headphones and micro-
phones. Student hears own voice,
teacher can listen in. Junction boxes
available as accessories to meet spe-
cial power situation. SWITCHCRAFT.
For more Information circle
No. 117 on return postal card.
MISCELLANEOUS EQUIP.
Chart Rack, wall-mounted, swivelled,
180 degree swing, with mounting
bracket of 40 lb capacity, $8.50.
BILLERETT
For more information circle
No. 118 on return postal card.
Bmiii Magnetic Striper in a "commer-
cial" size for photo-finishers and edu-
cational film production centers, 36"
x45"x26". Operates on same principle
as 35mm professional production
model. REEVES
For more information circle
No. 119 on return postal card.
"Fish-Hook" Tape and Bulletin Board.
Uniquely woven nylon fabric, over
aluminum board, holds solid objects
as well as flat materials by means of
adhesive-backed tape that interlocks
with the fabric to hold weight up to
10 lb. per square inch. MAYER.
For more Information circle
No, 120 on return postal card.
.Switchcraft Language Lai)
Film Inspection Table with auto-
matically braked rewinds, completely
enclosed reels, automated splicer giv-
ing, arc-shaped splice on .0015 inch
cut. KIDDE.
For more information circle
No. 1'.il on return postal card.
"Min-Rapld 16" portable motion picture
developing machine operates at 6 fpm,
delivers 100 ft ready to screen in less
than 20 minutes. Requires no plumb-
ing; only a 110 volt AC outlet. One
chemical loading processes up to 400
ft of film. 13"xl3"x27"; wt empty 65
lb. FAIRCHILD
For more information circle
No. 123 on return postal card.
See and hear a
CLASSROOM DEMONSTRATION
Multiple Choice Teaching Aid consists
of an illustrated workbook that fits
NEW ElECTRONIC LANGUAGE-TEACHING TAPES
Illustrated Workbook
between two rows of buttons, which
student presses for a 1 in 3 correct
answer. SMITH-HARRISON.
For more information circle
No. 1^8 on return postal card.
Unguaphon* School Tapas
mr» avallabia In
Tha 4 Most Popular
Languagaa:
Western Hemisphere Spanish.
French, German, and Russian.
TM lin(u(9lwnt l*n«u«(t Proi'»m ii
4uiiif>*d vMt itit ffiovmoni of th*
rui'onal D«l«ni* (tf«c«l<on *ct.
In your own school, inspect this latest development in audio-
visual language training. ..outgrowth of Linguaphone's experi-
ence in over 18,000 schools, colleges, and universities.
This new conversational lan^uagre program makes language-
learning more enjoyable, language-teaching much easier.
Linguaphone's unique combination of native linguists and modern
electronic devices makes possible tape and disc recordings of such
quality that every nuance of pronunciation, diction, phraseology,
and accent is clearly understandable. The synchronized Tapes and
Discs, Manuals, and up-to-date Workbooks (by Dr. Theodore
Huebener) comprise the ONLY COMPLETE language study pro-
gram available today.
Such an achievement must be seen and heard. That is why we
invite you to evaluate this new Linguaphone School-Tape Pro-
gram in your own classroom. Mail coupon today for your free
demonstration with no obligation.
Linguaphone Institute, Dept. SD-19-100, 30 Rockefeller Plaza, N. Y. 20
I
LINGUAPHONE INSTITUTE, Dept. SD.19-
30 Rockefeller Plaza, N. Y. 20, N. Y.
Gentlemen: Send me information about
Tape Program and a free demonstration.
100
Linguaphone's
School-
Position
School Address
Folding: Flannel Board. Aluminum, 36
x48', attached easel, 11 lb, $39.50.
Many accessories include flok paper
and plastic, markers, cleaners, etc.
MAYER.
For more information circle
No. 1*^4 on return postal card.
TENT LIFE IN BIBLE LANDS
Shows whot daily life might have been like in
early Bible days. Home environment, daily tosks,
dress end family customs ore shown.
14 color transporancies mounted In "childproof"
Viewmaster-type
riLM DISC
For use with Primary grades and up.
^ -^ With script, study print, in
/^jO> >y sturdy folder $1.65
I C hapel Films
V__^ P.O. Box 179, Culver City, Colif.
560
Educational Screen and Audiovisual Guide — October, 1960
NEW MATERIALS
KEY TO ABBREVIATIONS
tp— motion picturo
■filmstrip
■slldo
-^•cording
-33-1/3 r.p.m. microgroove record
iln — minutos (running time)
-frames (filmstrip pictures)
I — silent
d-— sound
:— rent
lAw — block & white
el— color
'rl — Primary
nt — Intermediate
H^Junlor High
H — Senior High
:—- College
t — Adult
ARTS & CRAFTS
Stagecraft (series) 4mp CORONET
Titles: General Scenery Construction
16min col S165 b&w $90. Scenery
Frame Construction 11 min col $110
b&w $60. Scenery Painting 8 min col
$82.50 b&w $45. Stage Lighting 11 min
col $110 b&w $60. Frangor Films
Production. SH C
For more information circle
No. 125 on retarn postal card.
Vincent van Gogh mp CORONET 22
min col $220. Numerous original works
interwoven with fragments of letters
the artist wrote to his brother, and
scenes in which he worked. SH C
For more information circle
No. 1^6 on return postal card.
JVhat Shall We Paint? mp FA 10 min
col $110. Children discover ideas to
paint at every hand. Pri El
For more information circle
No. 127 on retarn postal card.
HEALTH and SAFETY
Safety for Sure mp USDA 10% min col
apply. In-service training film in
safety procedures by means of a chalk
talk by Forest Service artist Harry
Rossoll. A TT
Write Direct
Ben Franklin on Salesmanship mp JAM
23min b&w $145. How Franklin's five
principles of salesmanship can be ap-
plied in modern selling situations.
SH C A
For more information circle
No. 129 on retarn postal card.
How Good Is a Good Guy? mp
ROUNDTABLE 21min col b&w apply.
Three case studies, dramatized, of the
supervisor who fails to supervise be-
cause of a distorted desire to be a
"good guy" to his subordinates. A
SH C
For more Information circle
No. 130 on retarn postal card.
Insurance Agent Training 3fs UNDER-
WRITERS col Titles: Paid in Full
(mortgage cancellation policy 36fr
$30); Four in One (home owner
"package" policy 52fr $50); The Miss-
ing Link (income interruption policy
40fr $30). A
For more Information circle
No. 131 on retarn postal card.
More Than Words mp STRAUSS 14min
col $185 r$17.50 for 3 days. Cartoon
presentation of verbal and non-verbal
communication dynamics. A C SH
For more information circle
No. 132 on retarn postal card.
Through the Mirror mp JAM 27min
b&w $145. Examples of good and bad
selling through the eyes of the cus-
tomer. Revised version of "The Face
in the Mirror." SH A
For more Information circle
No. 133 on retarn postal card.
Teenagers Will Read mp MH 26min
b&w $135. Technique for stimulating
reading and discussion. Ties into A
Book for You. TT
For more Information circle
No. 134 on retarn postal card.
rime Out for Study 5fs VISTU b&w set
$12.50. Titles: Principles of Organized
Study; The Study Schedule; The
Notebook; How to Study for an Exam.
JH SH
For more information circle
No. l:^:) on return postal card.
LANGUAGES
Classroom Courses in Russian, German,
French, Spanish (American) tapes
and records, manuals. 32 reels $240;
companion records (uninterrupted)
$57.50; set of 3 student manuals $5.
The tapes contain pauses for student
repetition, the records carry through
without pause. These are special sets
for classroom use, not available to
general public. Native voices; modern
idiomatic material included in basic
3,000 word minimum that presupposes
no previous knowledge of the lan-
guage. Manual carries pictures keyed
to text. Advanced readings, etc., also
available on records. LINGUAPHONE
For more information circle
No. 1.36 on return postal card.
SOCIAL STUDIES, Geography, Travel
The Desert 3fs DOWLING 30-35fr col
set $13.50 ea $5. Titles: Desert Animal
Life; . . . Plant Life; . . . Rocks and
Minerals. El JH
For more Information circle
No. 137 on return postal card.
HEESEBBEES^
B| MAKE YOUR
^S| TAU ITM ,M* KtllM
kI rmwaiTTiN MfsiAOfs
H> OWN SLIDES
H on your own
Mm tAeiO.MAT SLIMS
H TYPEWRITER
H by using
H RADIO-MATS
the New Duplex 2x2.
1, Photo & Theatre
REE SAMPLE write—
KuQuior kiiu J 74X4 Of
Sold by Audio - Visuo
SuddIv Oeoleri. for F
RADIO-MAT SLID
E CO., Depl. V,
232 Oalcridge Blvd.,
Daytofia Beach, Flo.
Don't
KPoMS
i
NEW
projection screen
now enables you
to view pictures in
semi-darkened rooms
It Is true that you can project better pictures
in darkened rooms— but there are many
times when room darkening is inconvenient,
difficult and costly. Now, with the new Radiant
exclusive "truly lenticular" screen, which
controls both horizontal and vertical light
reflection, you can project slides and movies
effectively in normally or partially lighted
rooms where no unusual lighting conditions
prevail. For schools— this enables viewers
to take notes during showings, minimizes
inattention and misbehavior, and permits
simultaneous use of collateral material.
Send for Illustrated Booklet
which gives the complete ex- 1
planation of this new truly lentic-
ular screen, also catalog giving
specifications and prices of |
Radiant's complete line of lentic-
ular and glass-beaded screens;
of every type for every purpose.
RADIA
IvidjiejdoJL
I Radiant Manufacturing Corp.
I P. O. Box 5640, Chicago 80. III.
I Gentlemen: Please rush me free copy of your
booklet "The fVliracle of Lenticular Screens"
I and complete Radiant Screen Catalog. :s-l06
I Name
I School
Address
I
City.
.Zone.
.State.
Educational Screen and Audiovisual Guide — October, 1%()
561
The Northeastern States 6fs EBF av
50fr col set $36 ea $6. Titles: N. E.
States: Natural Environment; . . .
People and History; . . . Agriculture;
. . . Industry; . . . Commerce; . . . Life
and Culture. El JH
For more Information circle
No. 1.S8 on return postal card.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
Write tor illustrmted
catstog
AUDIO-MASTER
1 7 E. 45th St., New Ybrk
NEW! The WILD RICE Story . . .
"Mahnomen — Harvest of the North"
. . . Selected as a U.S. Entry in the 19A0
Edinburgh and Venice Festivals, this documen-
tary film shows the ancient Chippewa "water"
harvest of WILD RICE, stressing its importonce,
post and present, to the life of the northern
forest Indians.
History— Social Studios — Geography
17 Min. Color $170
Preview prints from
FILM RESEARCH COMPANY
Box 1015, Minneapolis 40, Minn.
WLiNG Pictures
NEW — FOR YOUR
ELEMENTARY
SCIENCE PROGRAM
HOW ELECTRICITY
IS PRODUCED
1 1 Min. Color - Sale Only $1 10.00
write for previews to
10S6 S. Roberhon Blvd., los Angeles 35, Calil.
Northern Europe 5fs EBF av 60fr col
set $30 ea $6. Titles: Denmark; Nor-
way; Sweden; Belgium; The Nether-
lands. El JH SH
For more Information circle
No. 1^9 on return postal card.
The Northwestern States 6fs EBF av
50fr col set $36 ea $6. Titles: N. W.
States: Natural Environment; . . .
People and History; . . . Agriculture;
. . . Industry; . . . Commerce; . . .
Life and Culture. El JH
For more Information circle
No. 140 on retarn postal card.
Our North American Neighbors 8fs EBF
av 60fr b&w set $24 ea $3. Titles:
Maritime Provinces of Canada; In-
dustrial provinces . . . ; Prairie Prov-
inces . . . ; Pacific Canada; Alaska;
Land of Mexico; Central America;
West Indies. El JH SH
For more information circle
No. 141 on return postal card.
Our South American Neighbors 5fs
EBF av 60fr b&w set $15 ea $3. Titles:
Argentina; Brazil; Peru; Chile;
Columbia and Venezuela. El JH SH
For more information circle
No. 142 on return postal card.
Siberian Tiger Hunt mp STERLED 10-
min b&w $45. Unusual hunt in snow-
covered wilds. JH A
For more Information circle
No. 143 on retarn postal card.
South America: Along the Andes 6fs
EBF av 49fr col set $36 ea $6. Titles:
The New Venezuela; Mountain Farm-
ers of Columbia; Along the Equator
in Ecuador; Inca Lands in Peru;
Highland People of Bolivia; Pan-
American Highland. El JH SH
For more information circle
No. 144 on retnrn postal card.
Yoif Are
while
^l^^^^^^M presenting
^^^^^^9 Audio -
^^^^^^HHH Visiwl
programs
DARKENING
^- -
FORSE
I & SHADES
Finest materials— decorative colors
Made to fit any size windows
Guaranteed for 10 years
Used throughout the United States
since 1917
Write for literature and fabric samples.
They're free.
MANUFACTURING COMPANY
2347 Sullivan Ave. • St. Louis 7, Mo.
Soutn America: Eastern and Southern
Lands 6fs EBF av 51fr col set $36 ea
$6. Farmers of Argentina; Ranch and
City in Uruguay; People of Paraguay;
Desert to Forest in Chile; Amazon
Village; New Coffee Lands in Brazil.
El JH SH
For more Information circle
No. 145 on retarn postal card.
Southern Europe 5fs EBF av55fr col set
$30 ea $6: Titles: France; Spain;
Switzerland; Italy; Portugal. El JH
SH
For more information circle
No, 146 on return postal card.
U.S.S.R.— A Regional Study 9fs EYE-
GATE col set $25. Photography by
Harrison Forman. Attested "educa-
tional" by U.S.I.A. JH SH
For more information circle
No. 147 on return postal card. ^^
SOCIAL STUDIES, Government
The Constitution and Fair Procedure
mp INDIANA 30min b&w $125.
Seventh release in this "Decision"
series produced for ETV, deals with
the Leyra vs Denno case (1954). Right
to counsel, jury trial, protection
against unreasonable search and sei-
zure, the average man and civil
liberty. SH C A
For more Information circle
No. 148 on return postal card.
Eight Steps to Peace (series) 8mo
FRITSCHE 13%min b&w $25.50 ea.
Titles: World Law; Does Disarma-
ment Make Sense?; A permanent UN
Police Force; What's in it for Every-
one?; Membership in the UN; You
and the UN; Charter Review; The
Answer Now. SH A C JH
For more information circle
No. 149 on retnrn postal card.
Peace and Friendship in Freedom mp
UWF 39min col $252.05. President
Eisenhower' s Middle East tour
December 1959. JH SH A
For more information circle
No. 150 on return postal card.
SOCIAL STUDIES,
History & Anthropology
The American Revolution: A Picture
History 6fs EBF av50fr col set $36
ea $6. Titles: Causes of the Revolu-
tion; The War from Lexington to
Princeton; The Declaration of In-
dependence; The War from Saratoga
to Valley Forge; The War at Sea; The
War in the South. Picture material
is from the magazine "American
Heritage." JH SH C A
For more information circle
No. 151 on return postal card.
Early American 3fs DOWLING b&w
set $8 ea $3. Indian Tools (33fr);
Indian Corn (28fr); The Pioneer Fire
Room (30fr). El
For more information circle
No. 15'^ on return postal card.
The Civil War 8fs EBF av50fr col set
$48 ea $6. Titles: Causes of the Civil
War; From Bull Run to Antietam;
562
Educational Screen and Audiovisual Guide — October, 1960
From Shilo to Vicksburg; The Civil
War at Sea; Gettysburg; Sherman's
March to the Sea: The Road to
Appomatox; The Reconstruction
Period. JH SH C A
For more Information circle
No. 153 on retarn postal card.
larly West 3fs DOWLING b&w set $8
Gold Prospecting (33fr) ; Gold Mining
(44fr); Hide Curing (19fr). El
For more Information circle
No. 15\ on return postal card.
"he Face of Red China mp MH 54min
b&w $225. Communes, military train-
ing, primitive and modern production
methods contrasted, urban and village
life. CBS television photography, late
1958. Other titles in this "Project 20"
series include "Three, Two, One —
Zero (Atom bomb) ; Nightmare in Red
(Russian Revolution); The Twisted
Cross (Hitler) ea 54min b&w $195.
SH C A
For more Information circle
No. 155 on retarn postal card.
Lryfto mp CONTEMPORARY 20min
b&w $35. Refugee camp near Athens.
SH C A
For more Information circle
No. 156 on return postal card.
Phe Man Without a Country sfs FEE
60fr 10" LP 20min col $15. Lt. Philip
Nolan, accused of collaboration in the
conspiracy of Aaron Burr, sentenced
to spend rest of his life on a U.S. war-
ship. Yale Un iversity School of
Drama. SH
For more information circle
No. 157 on return postal card.
leet Mr. Lincoln mp EBF 27min b&w
$150. Lincoln's life as president, as
seen by his contemporaries, shown by
means of still photos and graphic
material of the period. Originally an
NBC telecast. JH SH C A
For more information circle
No. l.'>8 on return postal card.
Pwentieth Century 7mp MH 27min
b&w $135. Produced and telecast by
CBS. Titles: War in China, 1932 to
1945; Victory Over Polio; F.B.I.;
Gandhi; FDR— Third Term to Pearl
Harbor: Mussolini; Toward the Un-
explored; also Man of the Century,
Churchill 54min $250, SH C A
For more information circle
No. 159 on return postal card.
tVagons West mp NYLIFE 13%min
b&w loan. The trek of the "fifty-
niners" who retrace the path of the
pioneers along the Oregon Trail with
mule-drawn covered wagons, against
the modern background of diesel
trains and a food air-drop by Nation-
al Guard planes. Thirty men, women
and children trek from Independence,
Mo., to Independence, Ore. JH-A
For more Information circle
No. 160 on return postal card.
SCIENCE, General
Light for Beginners mp CORONET 10
min col $110, b&w $60. Basic prop-
erties; sunlight compared with man-
made illumination; shadows, reflec-
tions, rainbow. Pri.
For more information circle
No. Iftl on return postal card.
Mystery of Time mp MOODY 40min col
$340 r$10. Camera magic stretches and
compresses action by time-lapse and
slow - motion techniques. Inter - rela-
tionship of time and space shown in
demonstration of "Fitzgerald contrac-
tion" in which units of distance
"shorten" and those of speed slow
down. JH SH C
For more information circle
No. 162 on retarn postal card.
The Science of Sound rec FOLKWAYS
Two 12"LP $11.90. A Bell Telephone
Laboratories production, written and
directed by Bruce E. Strasser. Dem-
onstrates extensive arrangement of
acoustic phenomena and principles.
Basic teaching tool. SH C
For more Information circle
No. I6.S on return postal card.
EVERYTHING IN ELECTRONICS
FREE ALLIED 1960 CATALOG
Recording equipment. Stereo, Hi-Fi audio,
tchool sound systems, training kits, elec-
ALLIED RADIO
100 N. Western Ave.. Cliicago 80, III.
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
■lOlOGY
ATOMIC ENERGY
PHYSICS
GENERAL SCIENCE
CHEMISTRY
MICROBIOLOGY
tlKE SAFETY
BUS SAFETY
Science filmstript ovoiloble
under NDEA— Title III.
VISUAL
SCIENCES
Box 599E
Suffcm, New York
COMEDIE FRANCAISE
in their first film
MOLIERE'S
THE
WOULD-BE
GENTLEMAN
LE BOURGEOIS GENTILHOMME '
Sand for our latest Catalog
Contemporary films inc.
Depl. ES 267 W. 25th St., N.Y. 1, N.Y.
ORegon 5-7220 Midwest Office:
614 Davis St., Evonston, III. DAvis 8-2411
Mrs. Mary Lou Plugge, Chairman of the Department of Speech and Dramatic
Arts at Adelfhi College in New York, finds her Norelco 'Continental' tape
recorder an essential tool in speech instruction. Here Mrs. Plugge illustrates, to
her lovely student Carol Samisch, the proper way to produce a sound. MiSS
Samisch, in turn, repeats the sound into the tape recorder so that she may listen
to an accurate reproduction of her own voice and compare it. Says Mrs. Plugge,
"My Norelco tape recorder is valuable to me for a number of reasons. There is
an impressive tone quality in its reproduction of sound. Concomitant with this is
the aid of the mechanical pause button which allows me to stop to analyze progress
without turning off the inachine. The control over recording is such that the possi-
bility of accidental erasure is completely eliminated." The NORELCO 'Continental'
is a product of North American Philips Co., Inc., High Fidelity Products Division,
Dept. ISIO. 230 Duffy Avenue, Hicksville, Long Island, New York.
Educational Scree.n and Audiovisual Guide — October. 1960
563
Stik •abetter
PROFESSIONAL
lEHERING
TECHNiaUE
Write for literature
Stik-a-letter Co. Rt. 2, box uoo, Etcendido, caiif,
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]CONSERVATION
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FREE LITERATURE AND DEMONSTRATION on tho "
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ment. Here's fully descriptive information ^
on all the advanced features and automatic ^
conveniences that have made Viewlcx first 3
choice among the nation's leading: users of =
audio-visual projection equipment. Available S
at all Viewlex A.V. Kranchised Dealers.
MAIL COUPON NOW!
VIEWLEX, INC.,35-10aueeiis Blvd., L. I.e., N. Y.
MY NAME .
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MY POSITION-
Space and the Atom lOfs EBF col set
$60 ea $6. Adapted from the Walt Dis-
ney motion pictures showing man's
flight into space. Reviewed ESAVG
11/59. JH SH
For more information circle
No. 164 on return postal card.
The Planet Earth mp AV-ED lOmin col
$100 b&w $50. Animation and effect
photography depict origins of our
planet. Elec.
For more information circle
No. 16.5 on return postal card.
Science Experiments in the Grade
Schools kit LaPINE manual and 45
demonstration items in wooden cabi-
net $39.95.
For more information circle
No. 166 on return postal card.
The Science of Sound rec BELTEL 90
min 2 LP microgroove. Demonstrates
19 different acoustic phenomena with
narration writen by Bell Telephone
Laboratory scientists. SH C
For more information circle
No. 167 on return postal card.
Scientific Method In Action mp IFB 19
min col $195. From Galileo to Dr.
Jonas E. Salk; the six-step sequence
is applied in the discovery and test-
ing of the polio vaccine. General ap-
plicability of the scientific methods.
JH «'H C
For more information circle
No. 168 on return postal card.
The Story of the Universe (series) 6fs
FILMSED si col set (6) $36; indiv
$7.50. Unit 1: Introduction to Modem
Astronomy and the Age of Space. Re-
viewed ESAVG 6/59. SH
For more Information circle
No. 169 on return postal card.
What Are Things Made Of? mp CORO-
NET 11 min. col $110 b&w $60. Matter
— solid, liquid, gas; atom and mole-
cules; elements and compounds; phy-
sical and chemical change. Int JH
For more information circle
No. 170 on return postal card.
Work and Power mp IFB 14min col
$150. A high school class in an amuse-
ment park find many applications of
the principles they studied in their
science class, pulleys, levers, inertia,
momentum, centrifugal force, work,
power. Color-coded animation visual-
izes significant relationships. JH SH
For more Information circle
No, 171 on return postal card.
SCIENCE
Physics and Chemistry
Solutions, mp CORONET 16min col
$165 b&w $90. Nature of solutions.
Solute, solvent. How solutions differ
from suspensions. Effect of particle
size, agitation, temperature, pressure.
Examples: solids in liquids, liquids in
liquids, gas in gas. Applications in re-
search and industry. SH
For more Information circle
No. 172 on return postal card.
Properties of Solutions mp CORONET
28min col $250 b&w $125. Nature ol
solutes and solvents, factors influen-
cing solution, effect of temperature.
Supersaturation; extraction. C SH
For more Information circle ^
No. 173 on return postal card. ^M
Physics and Fire Engines mp AVIS 11
min col $110. Fifth grade studies sim-
ple machines, uses toy fire engine ap-
plications of their principle and then
makes a trip to the fire house for a
"treasure hunt" to locate applications
on the real thing. Elem.
For more information circle
No. 174 on return postal card.
A Study of Crystals mp JOURNAL 17
min col $180. Dr. Walter McCrone
demonstrates fusion methods in
chemical research; crystals grow in
strikingly beautiful formations under
microscope. SH C
For more information circle
No. 175 on return postal card.
NEW PUBLICATIONS.
Catalog of Manuals, Materials, Equip-
ment and Guidance for Reading Im-
provement Courses in Junior and
Senior High Schools, Colleges, and
Business Firms. Free PSYCHO-
TECHINCS.
For more information circle
No. 176 on return postal card.
Design for Educational TV, the David
Chapman, Inc., survey report, 96pp,
10x12", projects use of TV in schools
of new design, and adapatation to cur-
rent structures, suggests new class
sizes, teacher-student relationship,
types of ETV equipment. Beautifully
illustrated. Free. EFLAB
For more Information circle
No. 177 on return postal card.
Educational Records. Catalog of several
hundred records selected for class-
room use, with age level and cur-
riculum areas indicated. Free DECCA.
For more Information circle
No. 178 on return postal card.
How to Use Direct-Wire TV as a Low-
cost Educational Tool. Suggested ap-
plications in several subject areas and
age levels; technical advice on tele-
vising slides and motion pictures for
multiple receivers. 8pp free ARGUS.
For more Information circle
No. 179 on return postal card.
Language Laboratory Microphones. Ca
alog and utilization suggestions. Freeii
ELECTROVOICE.
For more Information circle
No. 180 on return postal card.
Language Teaching Today, Felix J.
Oinas (ed.). Report of the Language
Laboratory Conference at Indiana
University, Jan. 1960. Chapters on
564
Educational Screem and Audiovisual Guide — October, I960;:
Language Laboratories, teaching ma-
chines, and audiovisual aids. Inter-
national Journal of American Lin-
guistics, Vol. 26, No. 4, Part 11, Oct.
1960. 221pp, $4. Research Center in
Anthropology, F o Ik 1 o r e, and Lin-
guistics, Indiana University, Bloom-
ington, Ind.
Write Direct
Master Recorders in Education. Music
recordings, school broadcasting, lan-
guage labs, speech correction, tape
libraries and duplicating with profes-
sional type equipment. Free. AMPEX-
PRO.
For more Information circle
No. 181 on return postal card.
New Teaching Aids for the American
Classroom. Symposium on the state
of research in instructional tele-
vision and tuitorial machines (Car-
penter, Hall, Hilgard, Hoban, Kanner,
Lumsdaine, Riley, Cchramm, Spauld-
ing, Tyler). 173pp. $1. Order direct
from Institute for Communication Re-
search, Stanford University, Stanford,
Cal.
Write Direct
Protographic Lighting. Detailed descrip-
tion and specifications on wide range
of lighting resources. 36pp free
SYLVANIA
For more Information circle
No. 18S on return postal card.
141 Coronet Films for Intermediate
Grade Science. Correlation chart
gives actual page number reference to
specific concepts treated in 10 leading
textbooks and covered by the related
film titles. Free. CORONET
For more information circle
No. 183 on return postal card.
Planning Boards 4p free. Working
drawings for board mounting strips
that hold cards that may be shifted
readily in arranging sequence for lec-
ture notes, scripts, etc. EK
For more Information circle
No. 184 on return postal card.
Programming Guide for the Electronic
Classroom offers many practical sug-
gestions on teacher preparation of re-
corded lesson material. lOpp and cov-
er, mimeo, 8Vixll, free. MRI
For more Information circle
No. 185 on return postal card.
Professional Production Equipment, 90p
excellently illustrated, detailed cata-
log of extensive line of equipment for
motion picture, TV and audio produc-
tion. Free. BEHREND.
For more Information circle
No. 186 on return postal card.
Source of Motion Pictures and Film-
strips 19pp free bilbligraphy of source
catalogs and special subject lists. EK
For more Information circle
No. 187 on return postal card.
A Report of an Experiment in the Ac-
celeration of Teaching Tenth Grade
World History with the Help of an
Integrated Series of Films, Paul R.
Wendt and Gordon K. Butts. 1960.
9pp free. Southern Illinois University
Carbondale, 111.
Write direct
Stories That Stick ... On the Flannel-
board. One of a fine series of 48-page
handbooks on classroom aids and
techiques. Other titles include Paper
Art; Holiday Art; Creative Costumes;
Art Recipes; Classroom Management;
Building Arithmetic Skills With
Games; Mending the Child's Speech;
Together We Speak; and Finger and
Action Rhymes. Sold or available as
premiums with The Instructor maga-
zine. OWEN.
For more information circle
No. 188 on return postal card.
Suggestions for Organizing and Admin-
istering a Record Library. Also Li-
brary Plans. COFFEY.
For more Information circle
No. 189 on return postal card.
Time, Talent, and Teachers. Treatise on
the "instructional revolution" ad-
vocates professional partnership, flexi-
ble school building design, and em-
ployment of "modern visual and
sound devices as an intrinsic part of
teaching and learning materials," as
applied both at college and lower
levels. 52pp. Free. FORDFOUND.
For more information circle
No. 190 on return postal card.
Window Shade Specification. Standard
AIA File (35-P-5) gives detailed in-
formation for architects and school
equipment buyers. Free. JOANNA.
For more information circle
No. 191 on return postal card.
BUILT ESPECIALLY
FOR SCHOOL USE
• 24" Screen
• built-in
adjustable
antenna
• 9" front
speaker
• 3 wire AC
grounded cord
• SHOCK-PROOF WOOD CABINET
Packard Bell's Classroom TV Receivers are
custom engineered for classroom use. Big,
oversize screen provides easy visibility from
any part of the classroom. You can rely on
Packard Bell . . . quality manufacturers of
electronic products for over 34 years. For
full details, write:
1920 South Figueroa Street
Los Angeles 7, California
Richmond 8-6103
\(.\\:ertisev\ent
HELPFUL BOOKS
ADMINISTERING AUDIO-VISUAL SERV-
ICES. By Carlton W. H. Erickfon. Covert
administrative, supervisory, and tech-
noiogicai problems, emphasizing com-
petent performance in all service as-
pects. 479 pp., illustrated. Macmlllan
Company, 60-Sth Ave., New York II,
N. Y. $6.9S.
AUDIO - VISUAL MATERIALS: THEIR
NATURE AND USE. Revised Edition
By Walter Arno Wittich and Charles
r. Schuller. 570 pp. 249 lllustrattonf
14 Color Plates. Harper A Brothers
49 E. 33rd St., Nevr York 16, N. Y.
1957. $6.50.
EDUCATORS GUIDE TO FREE FILM-
STRIPS. Compiled and Edited by Mary
Foley Horkhelmer and John W. Differ.
Twelfth Annual Edition, 1960. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
piled and Edited by Waiter A. Wittich,
Ph.D., and Gertie Hanson Hoisted,
M. A. Sixth Annual Edition. 1960.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkhelmer and John W. Differ. Edu-
cational Consultant, John Guy Fowl-
kes. 20th Annual Edition, 1960. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $9.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study In
Photoplay Appreciation. By William
Lewin and Alexander Frculer. Illus-
trated. Educational & Recreational
Guides, Inc., 10 Brainerd Road, Sum-
mit, New Jersey. $3.95 on approval.
Educational Screen and Audiovisual Guide — October, 1960
565
Three AV Materials Lists. Motion Pic-
tures on Higher Education 4p 51c;
Motion Pictures on Juvenile Delin-
quency 6p 15c; 1960 Supplement to
the National Tape Recording Catalog
49p 50c. Write direct to DAVI-NEA,
1201 16th St. N.W., Washington 6, D.C.
Television in Teacher Education, sym-
posium of authoritative articles on
purposes and techniques of open and
closed circuit TV; a good basic chap-
ter on utilization of available TV
equipment; and consideration of the
use of commercial facilities, with par-
ticular notice of the "Continental
Classroom" project. Four appendices:
glossary, film sources, CCTV equip-
ment manufacturers, and ETV infor-
mation centers. 72pp $1.50 per copy,
postpaid if remittance accompanies
order. Write direct to The American
Association of Colleges for Teacher
Education, 1201 16th St. NW, Wash-
ington 6, D. C. NOT to this magazine.
The VIDEOTAPE* Television Recorder
In Education 8pp free AMPEX
No. 193 on return postal card.
For more information circle
New! For In-Service Teacher
Training
Teaching Science in the
Elementary School
The first four of a series of filmstrips in
color with recordings and helpful guides,
depicting actual science experiences in elemen-
tary schools and alerting teachers to many
new opportunities. By Helen Hcffernan, Chief
of the Bureau of Elementary Education, State
of Calif., and Lovelle Downing, Curriculum
Director, Modesto City Schools.
Kindergarten: The World is So Full of a
Number of Things
Stimulates an awareness of the richness of
science experiences to be found within the
environment of five year olds.
Primary: All About IMilk
Experiencing science through several first
hand study trips with classroom follow-ups
and experimentation.
Primary: Sdanc* in Our Daily Bread
A creative teacher of seven and eight year
olds demonstrates the scientific teaching
method as well as the use of the wide
variety of science content.
fnfermediafe; Science in the Magic Story of
Water
Suggestions on how science learnings from
a planned environment can be deepened by
using books, audio-visuals, maps and other
media. Sequences cover major water prob-
lems.
Write mow for descriptive brochure.'
FILMSLIDE SERVICE
JS05 fsimoum Ave.. El Certito B.Cilil
Directory of
Sources and Materials
Listed on pages 559-566
AMPEX Audio, Inc., 1020 Kifer Rd.,
Sunnyvale, Calif.
AMPEX - PRO — A m p e X Professional
Products Corp., 934 Charter St., Red-
wood City, Calif.
ARGUS— Argus Cameras, Div. of Syl-
vania Electric Products, Inc., Ann
Arbor, Mich.
AV-ED— 7934 Santa Monica Blvd., Hol-
lywood 46, Calif.
AVIS Films, Box 643, Burbank, Calif.
BEHREND Cine Corp., 161 E. Grand
Ave., Chicago 11, 111.
BELTEL— Bell Telephone Laboratories,
Consult local telephone company.
BERNCO, Incorporated, Language Lab-
oratories Division, 129 E. Market St.,
Indianapolis, Ind.
BILLERETT Company, 1544 Embassy
S., Anaheim, Calif.
BRO-DART Industries, 56 Earl St.,
Newark, N. J.
CCCA — Closed Circuit Corporation of
America, 5397 Poplar Blvd., Los An-
geles, Calif.
COFFEY, Jack C, Co., 710 - 17th Ave.,
North Chicago, 111.
CONTEMPORARY Films, Inc., 267 W.
25th St., New York 1, N. Y.
CORONET Films, 65 E. South Water
St., Chicago 1, 111.
DAGE Television, Div. Thompson Prod-
ucts, Inc., West 10th St., Michigan
City, Ind.
DECCA Records, 50 W. 57th St., New
York 19, N. Y.
DOWLING, Pat, Pictures, 1056 S. Rob-
ertson Blvd., Los Angeles 35, Calif.
EBF — Encyclopaedia Britannica Films,
Inc., 1150 Wilmette Ave., Wilmette,
111.
EDWARDS Company, Inc., 90 Conn
Ave., Norwalk, Conn.
EFLAB — Educational Facilities Labora-
tories, Inc., 477 Madison Ave., New
York 22, N. Y.
EK: Eastman Kodak Co.. Audio-Visual
Service, Rochester 4, N. Y.
ELECTROVOICE, Inc., Cecil & Carroll
St., Buchanan, Mich.
EYEGATE House, Inc., 146-01 Archer
Ave., Jamaica 35, N. Y.
FA — Film Associates of California,
10521 Santa Monica Blvd., Los An-
geles 25, Calif.
FAIRCHILD Camera and Instrument
Corp., Industrial Products Division,
5 Aerial Way, Syosset, Long Island,
N. Y.
FEE— Films for Education, 1066 Chapel
St., New Haven, Conn.
FILMRES — Film Research Company,
Star Route, Onamia, Minn,
FILMSED— Films for Education, 1066
Chapel St., New Haven, Conn.
FOLKWAYS Records and Service
Corp., 117 W. 46th St., New York 36,
N. Y.
FORDFOUND— Ford Foundation, Of-
fice of Reports, 477 Madison Ave..
New York 22, N. Y.
FRITSCHE— J. Fritsche Associates, 570
Fifth Ave., New York 36, N. Y.
GRAFLEX, Inc., 3750 Monroe Ave
Rochester 3, N. Y.
HAMILTON Electronics Corp., 2726 Vi
Pratt Ave., Chicago 45, III.
IFB — International Film Bureau, Inc
332 S. Michigan Ave., Chicago 4, III
INDIANA University, Audio - Visusi
Center, Bloomington, Ind.
JAM Handy Organization, 2821 I
Grand Blvd., Detroit 11, Mich.
JOANNA— Joanna Western Mills Cc
22nd & Jefferson St., Chicago 16, 11
JOURNAL Films, 2441 W. Petersoi
Ave., Chicago 45. 111.
KIDDE Machine Corp., Bloomfield, f
J.
KIMBERLY International, Ltd., 346 W
44th St., New York 36, N. Y.
LaPINE— Arthur S. LaPine & Co., 60C
S. Knox Ave., Chicago 29, 111.
LINGUAPHONE Institute, 30 Rod
efeller Plaza, New York 20, N. Y.
MAYER— Charles Mayer Studios, Inc
130 W. Bowery St., Akron 8, Ohio.
McCLURE Projectors, Inc., 1122 Cer
tral Ave.. Wilmette, 111.
MH— McGraw-Hill Book Co., 330 V
42nd St.. New York 36, N. Y.
MOODY Institute of Science, 114J
Santa Monica Blvd., Los Angeles 2.
Calif.
MRI — Magnetic Recording Industrie
125 Fifth Ave., New York 11, N. "i
NAPHILIPS— North American Philif
Co.. 230 Duffy Ave., Hicksville, L. 1
N. Y.
NYLIFE— New York Life Insuranc
Co., Public Relations Dept., 51 Mad
son Ave.. Room 2300, New York H
N. Y.
OWEN— F. A. Owen Publishing Cc
Dansville, N. Y.
PSYCHOTECHNICS, Inc., 105 V
Adams St., Chicago 3, 111.
RCA Communications Products, Advei
tising Manager, Building 15-1, Carr
den, N. J.
REEVES— Soundcraft Corp., Great Pa:
ture Road, Danbury, Conn.
ROUNDTABLE Productions, 139 :
Beverly Drive, Room 133, Beverl
Hills, Calif.
SMITH-HARRISON, Inc., Devon, P
Teaching machine. Dr. Edgar J
Smith
SOUNDCRAFT Systems, Petite Jea
Mountain, Morrilton, Ark.
STERLED— Sterling Educational Film
6 E. 39th St., New York 16, N. Y.
STRAUSS— Henry Strauss Production
31 W. 53rd St., New York 19, N. "!
SUPERSCOPE, Inc., 780 N. Grower Si
Hollywood 38, Calif.
SWITCHCRAFT, Inc., 5555 N. Elsto
Ave., Chicago 30, 111.
SYLVANIA Electric Products Inc., 17-:
Broadway, New York 19.
UNDERWRITERS Films, 2025 Gler
wood Ave., Toledo 2, Ohio
USDA— U.S. Dept. of Agriculture, M(
tion Picture Section, Washington 2
D. C.
UWF— United World Films, 1445 Par
Ave., New York 29, N. Y.
VISTU— Visual Aids Studio, 1909 Av
Q, Huntsville, Texas
566
Educational Screen and Audiovisual Guide — October, 196^
^
UCATIONAL SCREEN AND
r.r-« '-UBUC LIBRA*
AfOI
AUDIOVISUAL
JIDE
November, 1960
"Waiting For The Train"
— see page 593
The Audiovisual Wall— page 584
"Do-It- Yourself" Language Lab— page 586
Charlie
the Destroyer
HE CAN'T
PULL A LEVOLOR
VENETIAN BLIND DOV\^NI
Because, not only are LEVOLOR installation
brackets made of heavier, stronger metal, but
LEVOLOR installation brackets have a two-way
safety catch. Even when not completely locked, the
blind cannot come down.
Information that insures the best installation pos-
sible is a service all LEVOLOR representatives will
give you. They will submit a prospectus covering
every detail of your Venetian Blind installation— help
with the specifications and make a final inspection
aftej- the blinds are installed. It is a service that guar-
antees good specifications and good Venetian Blinds.
VENETIAN BLINDS
AUDIO-VISUAL CONVENTIONAL SKYLIGHT|
Levolor Lorentzen, Inc., 720 Monroe St., Hoboken, N. J.
The Authors
Charles A. Huff is a teacher at
Mirlhampton Elementan' School in
ji\.ihoga Falls, Ohio. An artist was
:i\i'n a quick look at a sketch Mr.
iiiH made of his 'wall' and then was
i\rn the manu.script to read. To us,
t least, the idea of this 'wall' is a
K ^h one.
Channon II. Krupsky teaches sev-
iitli grade at the Askew School in
v.insas City, Missouri. His story is an-
' T plank in the platform that al-
all learning situations can be han-
effectively by a resourceful
icr with AV materials at his dis-
lames DeVirgilio is professor of
iluration at State Teachers College,
rilishury, Maryland. His refreshing
tile story developed, he said, out of
11^ audiovisual materials class at the
^illcge.
Robert Wiseman is assistant direc-
• >v of the Audiovisual Center at East-
111 Illinois University, Charleston. He
1(1 set up this langlab installation at a
audiovisual meeting last spring,
received many requests to write
Ins story explaining the equipment.
I EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
AUl C. REED, Editor. JAMES R. CUMMINGS, Man.
.glng Editor. WILLIAM S. HOCKMAN, Editor for the
Church Field. L. C. LARSON ond CAROLYN GUSS.
idilori for Film Evaluations. MAX U. BILDERSEE,
Idilor (or the Audio Field. IRENE F. CYPHER, editor
or the New Filmstrips. PHILLIP LEWIS, Technical
-dllor. WILLIAM F. KRUSE, Trade and Public Re-
olioo,. IRENE THORSON, Editoriol Aijittont.
BUSINESS STAFF
H. S GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. THEA H.
BOWDEN, Business Monoger, OLIVE R. TRACY,
Drculation Manager, PATRICK A. PHILIPPI, Orcu-
lotion Promotion. WUMA WIDDICOMBE, Adver-
litinq Production Manager.
Advertising Represantatives
WILLIAM LEWIN, 10 Brainard Rood, Summit, N. J.
(Creslview 3-3042)
WILLIAM F. KRUSE, 2000 Lincoln Pork West BIdg..
Chlrogo M. III. (Bittersweet 8-5313)
EDITORIAL ADVISORY BOARD
lAMES W. BROWN, School of Educolion, Son Jose
Stote College, Californio
EDGAR DALE, Head, Curriculum Division, Buraou of
Educotionol Research, Ohio State University.
Columbus
AMO DE BERNARDIS, Asslstont SuparlnlendenI,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor In Charga,
Audio-Visual Education Section, Los Angelas
City Schools, Los Angeles, Californio
W H. DURR, Supervisor, Bureau of Teaching Mo*
lericls. State Board of Education, Richmond.
Virginia
CHARLES F. HOBAN, Institute for Cooperative Ra-
tenrch. University of Pennsylvonia, Philadelphia
EMILY S. JONES, Executive Secretory, Educational
Film Library Association. New York City
F. EDGAR LANE, suparviior, Instructional Motarloli
Department, Board of Public Instruction, Dada
County, Florida
F. DEAN McCLUSKY, Professor Emeritus, University
of California, P. O. Box 446, Nice, Calif.
SEERLEY REID, U. S. Office of Education, Notional
Defense Educotion Act, Washington
CHARLES F. SCHULLER, Director, Audio-Visual Can-
ter, Michigan Stote College, East Lansing.
Michigan
ERNEST TIEMANN, Director, Visual Instruction Bu-
reau, Associate Professor, Division of Exten-
sion, The University of Texas, Austin
DON WHITE, Exaculiva VIca President. Notional
Audlo-Vltuol Assocfollon. Fairfax. VIrglnIo
EDUCATIONAL SCREEN AND
AUDIOVISUAL
GUIDE
November, 1960 Volume 39, Number 11, Whole Number 391
EDITORIAL
582 Concern For A Dynamic Image
ARTICLES
584 The Audiovisual Wall Charles A. Huff
586 "Do- It- Yourself" Language Lab Robert Wiseman
590 The Diggleswitch James DeVirgilio
591 Teaching the Constitution By Tape Channon H. Krupsky
NEWS REPORTS
580 Illinois AV Association Meets
593 Student Photo Winners
DEPARTMENTS AND FEATURES
571 The Authors
574 News
593 Cover Scene
594 Film Evaluations L. C. Larson, Carohjn Guss
597 AV in the Church Field William S. Hockman
600 Audio Max U. Bildersee
604 Filmstrips Irene Cypher
607 AV Industry News
610 Trade Directory
611 New Equipment and Materials
617 Helpful Books
618 Directory of Sources
619 Index to Advertisers
»l!_l
iducational
Iress
Is SOCI AXIOM
Ol
AMERICA
Foundad In 1923 by Nation L. Graana
BUSINESS & EDITORIAL ADDRESS: EDU-
CATIONAL SCREEN Sc AUDIO-VISUAL
GUIDE. 2000 Lincoln Park West Bldg.. Chi-
cago 14, Illinois. Contents indexed in the
Wilson Educational Index. For microfilm vol-
umes, write University Microfilms, Ann Ar-
bor, Michigan.
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EDUCATIONAL SCREEN & AUDIO-VISUAL
GUIDE is published monthly by Educational
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ENTIRE ISSUE COPYRIGHT 1»M BT
THE EDUCATIONAL SCREEN, INC.
Kui'CATioNAL Screen and Audiovisual Guide — November, 1960
571
11:10 A. M.
The slides look
great. Just enough
light to take notes.
REASON: You get just the degree of
light control you need with Flexalum
Audio-Visual Blinds. No other form of
blackout covering allows you this
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11:20 A.M.
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REASON: Nothing to take dov
nothing to tug back. No wast
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wasted classroom minutes. Flexalum
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572
Educational Screen and Audiovisual Guide — Noveiwber, ]96(
EXTRAORDINARY AN NOUNCEMENT -
PHOTOPLAY STUDIES
Comes of Age—!
The NATIONAL COUNCIL OF TEACHERS OF ENG-
LISH, beginning with the academic year 1960-61, will pviblish
a monthly magazine called
MASS MEDIA STUDIES
This will include Photoplay Studies, as well as Drama
Studies. Ti'tevision Studies, Magazine Studies, Newspaper
Studies, and other mass media studies from time to time.
The NCTE, now planning a 50th Golden Anniversary con-
vention, has 60,000 members. The organization has a new
headquarters building at Champaign, Illinois.
The general editor of the new Studies is Dr. Joseph Mer-
sand. He is a past president of the NCTH Dr. Mersand is a
leader in the movement to include in the teaching of English
a critical appreciation of America's mass media. The aim of
this movement is to build "natural censorship" by develop-
ing independent critical judgment.
The photoplay-appreciation movement started in 1934,
when the NCTE published Dr. William Lewin's pioneer
monograph on Photoplay Appreciation In American High
Schools. The following year (19,35) Photoplay Studies was
launched by Lewin and the late Max J. Herzberg. It has
appeared in the same format for 25 years.
Editor:
Joseph Mersand
lica High School
ew York City
Consultant:
uth M. Lewin
mit, New Jersey
For your subscription to the new Mass Media Studies, use
the order blank below.
NCTE MASS MEDIA STUDIES:
-Eight monthly issues devoted to motion picture guides,
television guides, and drama guides.
Special articles furnishing information on forthcominfi
films and television programs with special exercises for
studying the mass media.
-Mailed to arrive the first of every month.
Single Subscriptions
$2.00
Class Subscriptions
(35 copies)
$35.00
ORDER BLANK
To: National Council of Teachers of English;
Please enter subscription order as checked below:
Single subscriptions to NCTE Studies in the Mass Media at $2.00 each ( For orders of less th
$5.00 please enclose your remittance. )
Class subscriptions to NCTE Studies in the Mass Media at $35.00 (35 copies of each issue).
Name-
Address^
City
_Zone_
_State_
Mail to: NATIONAL COUNCIL OF TEACHERS OF ENGLISH
508 So. Sixth Street, Champaign, Illinois
EdI CATIONAL ScREE^ AND AUDIOVISUAL GuiDE — NOVEMBER, 1960
573
News
people
organizations
events
Schools Can Now Obtain
Foreign Language Newsreels
Current newsreels in six foreign
languages will be made available to
school and college language depart-
ments each week during the school
year, according to announcement by
J. Stanley Mcintosh, executive direc-
tor, Teaching Film Custodians, Inc.
"TFC" is a non-profit educational
service for schools, colleges and uni-
versities sponsored by the Motion
Picture Association of America and
the major motion picture companies.
The language newsreels are made
available through the cooperation of
20th Century-Fox Movietone News
and are produced with their technical
facilities.
Languages now offered are Eng-
lish, French, German, Italian, Russian
and Spanish. Other languages will be
added according to the demand.
Kansas City Schools To
Have Own TV Station
The Kansas City School District,
whose educational telecasts have been
carried by the city's three commercial
stations for the past three years, soon
will operate its own TV outlet, KCSD-
TV.
J. Glerm Travis, administrative as-
sistant to the superintendent of schools
and head of the educational TV study,
said the new station's educational tele-
casts will be available to all of the dis-
trict's 68,000 students. Channel 19
will begin operating with 41/2 hours
of programming per day and will build
to seven hours daily, according to the
projected schedule.
The district has used television in
its school system since 1957 when
KCMO-TV made air time available to
telecast fifth grade Geography of Asia.
With television receivers borrowed
from local distributors, the telecasts
were piped to about half the 80
schools.
KCSD-TV studios will occupy the
II th floor of the new public library-
school administration building in Kan-
sas City. Receiving units will be in-
stalled in all elementary and secondary
schools in the district.
The KEYSTONE Standard Overhead Projector
is avnilahle for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projector is de-
signed for the projeaion of Transparencies, Standard
(3!4" X 4") Untern Slides, Polaroid Slides, and Hand-
made Lantern Slides or, with appropriate accessories
Tachistoslides (4" x 7"), 2" or 2!4" Slides, Strip Film,
and Microscopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number-
Combinations and Fraaion-Combinations tachistoscopi-
cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
Write for Further Information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO., Meadville, Pa. Since 1892, Producers of Superior Visual Aids.
Railroaders in New Delhi,
India, study .American rail-
road operations through use
of a recently produced Illi-
nois Central Railroad mo-
tion pirttire titled Block
Signal, Centralized Traffic
Control and Interlocking
Hides. The motion picture
is being loaned to the Indian
Railroads under the auspices
of The International Co-
operation Administration, an
:American foreign assistance
lagency.
I
EFLA Announces Three
Meetings For November
The Educational Film Library As-
sociation has announced three regional
meetings to be attended by its national
membership during November. Emily
S. Jones, administrative director of
EFLA, reports that all three meetings
will feature screenings of new films of
unusual interest, as well as demonstra-
tions, conferences and discussion ses-
sions.
The Eastern regional meeting will
be held November 3-4 at the Carnegie
International Center in New York City
under the joint sponsorship of EFLA
and the New York Film Council. The
Central regional meeting is scheduled
for November 10-12 at the Pick-Fort
Shelby Hotel in Detroit. Presiding
chairman will be James Limbacher of
the Dearborn Ptiblic Library. The
Western regional meeting will be in
session November 18-19 in Tucson on
the campus of the University of Ari-
zona, under the chairmanship of Mrs.
Venice M. Lindsay, of the A-V Center
of the University.
U. of Wisconsin Opens New
Long Distance TV Course
A new long distance closed circuit
TV course in electrical engineering is
underway at the studios of WH.\-TV
on the University of Wisconsin cam-
pus. Three classes of students meeting
simultaneously, two in Milwaukee and
one in Madison, are enrolled in the
pioneering TV course.
The UW has experimented with
closed circuit TV classes previously,
but only between buildings on the
Madison campus.
The sttidents in the three widely
separated classes will see and hear
Prof. Wayne Swift, of the UW electri-
cal engineering department, lecture in
the course. Through the use of "audio
(Continued on page 576)
574
1
Educational Screen and Audiovisual Guide — IVovember, I960'
Ci^lCUU4l\A
JLATeD
Wet
Why are Coronet Films
invariably the choice
when teachers are
concerned with film selection?
The skilled teacher— thoroughly familiar with the curriculum
and highly sensitive to classroom needs— is constantly search-
ing for supplementary materials to enrich each unit of
instruction.
The main requirement is that these materials meet the
needs of the modern curriculum and that they not only
complement, but also extend and clarify the textbook . . . the
basic teaching tool in the classroom. The teacher is quick to
recognize that Coronet films do exactly this . . . that they
reflect the curriculum precisely as she knows it from her
day-to-day classroom experience.
Why do Coronet films have this instantly recognizable
quality? . . . because for twenty years their production has
been governed by a single aim: to make only those films which
truly correlate with the course of study and the textbooks
which are used most widely.
CORONET FILMS
To become better acquainted
with Coronet films for classroom
use, simply select preview
prints of your choice from the
current catalogue of nearly
1,000 Coronet fi.lms. For detailed
information on the extent
to which Coronet films correlate
with the curriculum, write
for a handsome, new chart which
outlines the exact relationship
between more than 100 Coronet
science films and 30 leading
textbooks used widely in
grades 4, 5, and 6. Ask for
"Intermediate Science Chart."
DEPT. ES-110 CORONET BUILDING
Educational Screen and Audiovisual Guide — November, 1960
CHICAGO 1, ILLINOIS
575
News continued
talk-back" on the closed TV circuit,
the students will have the opportiunty
to question their professor and hear
tlieir answers immediately.
Of the three classes, the one on the
UW's Madison campus will be only a
few hundred feet from the \V'HA-TV
studios, in the University's Education
Building. The two classes in Milwau-
kee will be 80 miles away, one on the
UW-M downtown campus and the
other in the A-C Sparkplug plant at
Oak Creek outside of Milwaukee.
Illinois School For Blind
Using Recordings of Texts
Blind people are now using record-
ings of high .school and college texts.
The recordings, called "talking text-
books," are being used for the third
successive year by the Hadley School
for the Blind, a correspondence in-
stitution for the blind located in Win-
netka. 111. According to Donald W.
Hathaway, the s c h o o 1' s executive
director, the recorded texts help the
student learn faster, better, and with
more rapport with the instructor.
"Currently 1.50 blind students out
of the total enrollment of 1,.500 are
using the recordings," Hathaway said.
"Within ten years, we expect half our
enrollment to be using records instead
(Continued on page 578)
FOR COMPLETE DEMONSTRATION OF THE
PR-10
An Argus dirert wire television camera,
donated by Photo & Sound (Company,
San Francisco, to the S. S. Hope, will
be used lo train medical sludrnts over-
seas. Dr. Paul E. Spangler, senior medical
officer aboard the mercy ship shows off
the equipment to nurses .\lice <:ainpion,
Waterbury, Conn., Theresa Campbell, San
Francisco; and Florence Mudge, Escon-
dido, Calif. The closed circuit TV equip-
ment included three viewers and neces-
sary cable and wiring.
576
SEE YOUR AMPEX PROFESSIONAL DEALER
ALABAMA
BIRMINGHAM
Ack Radio Supply Co.
3101 -4th Avenue So.
ARIZONA
PHOENIX
Bruce's World of Sound
2711 E. Indian School Rd.
CALIFORNIA
EL MONTE
Audio Supply
543 So. Tyler Ave.
FRESNO
Tingey Co.
847 DivisaderoSt.
HOLLYWOOD
Franklin Electronics
1130 El Centra St.
Raike Co.
849 No. Highland Ave.
LONG BEACH
Scott Audio Co.
266 Alamitos St.
LOS ALTOS
Audio Center, Inc.
293 State St.
LOS ANGELES
Arco Electronics
111 So. Vermont Ave.
California Sound
310 No. Hoover St.
Craig Corporation
3410 So. La Cienega Blvd.
Kierulff Sound Corp.
1015 So. Figueroa St.
Magnetic Recorders Co.
7120 Melrose Ave.
PALO ALTO
Mardix Co.
2115 El Camtno Real
SACRAMENTO
McCurry Co.
8th S, I St.
SAN DIEGO
Radio Paris Co.
2060 India SI.
SAN FRANCISCO
Magnetic Recorders Inc.
1081 Mission St.
SAUGUS
Sylmar Electronics
26000 Bouquet Canyon Rd.
COLORADO
DENVER
Davis Audio Visual Inc.
2149 So. Grape
Electric Accessories
1260 Blake
CONNECTICUT
NEW HAVEN
Radio Shack Corporation
DISTRICT OF COLUMBIA
WASHINGTON
Shrader Sound. Inc.
2803 M Street, N. W.
Wilson Gill, Inc.
1 Thomas Circle. N. W.
FLORIDA
INDIALANTIC
McHOse Music
145 Fifth Ave.
JACKSONVILLE
Fidelity Sound Inc.
1427 Landon Ave.
Southeast Audio Co.
1125 Roselle St.
MIAMI
East Coast Radio of Miami
1900 N.W. Miami Ct., N. W.
Flagler Radio Co.
1068 W. Flagler St.
ORUNDO
East Coast Radio of Orlando
1012Sligll Blvd.,S. W.
PENSACOLA
Grice Electronics Inc.
300 E. Wright St.
TAMPA
Burdett Sound
3619 Henderson Blvd.
GEORGIA
ATLANTA
Ack Radio Supply Co.
331 Luckie St.. N.W.
Electronic Equipment Inc.
526 Plaster Ave.. N. E.
HAWAII
HONOLULU
John J. Harding Co., Ltd.
1514 Kona St.
Precision Radio Co.
U60SO. King St.
ILLINOIS
CHICAGO
Allied Radio Company
100 N. Western Ave.
Fried's Incorporated
3801 W. 26th St.
Newark Electronics Corporation
223 W. Madison St.
QUINCY
Gates Radio Company
123 Hampshire
INDIANA
INDIANAPOLIS
Radio Distributing Company
814 N. Senate
SOUTH BEND
Colfax Company. Incorporated
747 S, Michigan
IOWA
CEDAR RAPIOS
Collins Radio Company
5200 C Avenue
LOUISIANA
BATON ROUGE
Southern Radio Supply Co.
1112 North Blvd.
NEW ORLEANS
South Radio Supply Co
1909 Tulane Ave.
MARYLAND
BALTIMORE
High Fidelity House
5127 Roland Ave.
MASSACHUSETTS
BOSTON
De Mambro Radio Supply
1095 Commonwealth Ave.
Radio Shack Corporation
730 Commonwealth Ave.
CAMBRIDGE
Hi Fi Lab
1071 Massachusetts Ave.
NEEDHAM HEIGHTS
Industrial Electronic Supply
150 A Street
SPRINGFIELD
Del Padre Supply Co.
999 WorthingtonSt.
WELLESLEY
Music Box
58 Central Ave.
WORCESTER
De Mambro Radio Supply
222 Summer St,
MICHIGAN
ANN ARBOR
Wedemeyer Electronic Supply
215 N. 4th Ave.
DETROIT
K-L.A Laboratories, Inc.
7375 Woodward Ave.
Pecar Electronics
11201 Morang
Reiss Public Address Systems
7629 E. Jefferson
GRAND RAPIDS
Kaminga Electric Company
1337 Judd Avenue S. W.
MINNESOTA
MINNEAPOLIS
Lew Bonn Company
1211 LaSalle Ave.
MISSOURI
KANSAS CITY
BA Hi Fidelity
301 East 56th St.
BursteinApplebee Company
1012 McGee St.
NEBRASKA
OMAHA
House of Hi Fi
4628 Dodge St.
NEVADA
LAS VEGAS
Rugar Electronics
517 Tumbleweed Lane
NEW JERSEY
CAMDEN
Radio Electric Service Co.
of New Jersey
513 Cooper St.
PATERSON
Magnetic Recording Co.
344 Main St.
NEW MEXICO
SANTA FE
Sanders & Associates
70 West Marcy St.
NEW YORK
BUFFALO
Buffalo Audio Center
161 Genesee St.
NEW YORK CITY
Camera Equipment Co.
315 West 43rd St.
Harvey Radio Co.
103 West 43rd St.
Lang Electronics
507 Filth Ave-
Sonocraft Corp,
115 West 45th St.
Visual Electronics
356 West 40th SI.
ROCHESTER
Rochester Radio Supply
600 East Main St.
SYRACUSE
w, G, Brown Sound
521 East Washington St.
TUCKAHOE
Boynton Studio
10 Pennsylvania Ave
NORTH CAROLINA
WINSTON. SALEM
Dallon-Hage Incorporated
938 Burke St.
OHIO
CINCINNATI
Cuslomcrallers Audio, Inc.
2259 Gilbert Ave.
COLUMBUS
Electronic Supply Corporation
134 E. Long St.
DAYTON
Custom Electronics Incorporated
1918 S. Brown St.
Srepco. Incorporated
314 Leo St.
TOLEDO
Warren Radio
1002 Adams St,
OKLAHOMA
NORMAN
Thomson Sound Systems
315 W, Boyd
OREGON
SALEM
Cecil Fames Co.
440 Church N. E.
PENNSYLVANIA
PHILADELPHIA
Austin Electronics Inc.
1421 Walnut St.
Radio Electric Service Co. of Pa.
7th and Arch Sts.
ROSLYN
Grove Enterprises
1383 Easton Rd.
RHODE ISLAND
PROVIDENCE
De Mambro Radio Supply
1292 Westminister St.
SOUTH CAROLINA
COLUMBIA
Dixie Radio Supply Co.
1700 Laurel St.
SOUTH DAKOTA
SIOUX FALLS
Warren Supply Co. of So. Dakota
115 S. Indiana Ave.
TENNESSEE
MEMPHIS
w& w Distributing Co.
644 Madison Ave.
NASHVILLE
Nicholson's High Fidelity Center
113 • 19th Avenue So.
TEXAS
ARLINGTON
Audio Acoustic Equipment Co.
130 Fairview Drive
DALLAS
Audio Acoustic Equipment Co.
5645 N. Central Expressway
EL PASO
Sanders & Associates
1225 East Yandall St.
HOUSTON
Busacker Electronic Systems Inc.
1216 w. Clay St.
Gates Radio Co.
2700 Polk Ave.
MIDLAND
Midland Camera Co.
317 N, Colorado St.
SAN ANTONIO
Modern Electronics Co.
2000 Broadway
UTAH
SALT LAKE CITY
Standard Supply Co.
225 E. 8th Street South
VIRGINIA
NORFOLK . RICHMOND- ROANOKE
Radio Supply Co. Inc.
RICHMOND
J. M. Stackhouse Co.
5803 Patterson Ave.
WASHINGTON
SEATTLE
Electricraft. Incorporated
1408 . 6th Ave.
Western Electronics Supply COi
717 Dexter St.
SPOKANE
20th Century Sales Inc.
West 1621 First Ave.
WISCONSIN
MILWAUKEE
Beacon Electronics Division
715 N, Milwaukee St.
Steffen Electro Art Company
5101 W. Lisbon
AUDIO PRODUCTS DIVISION
AMPEX PROFESSIONAL PRODUCTS COMPANY
934 Charter Street • Redwood City, California
EDUCATION.4L ScKEEN AND AUDIOVISUAL GuiDE — NOVEMBER, 1960
In sound quality, in operating principle and in features, this is the compact professional
recorder that will set the standards for all others. New in every detail and Ampex
throughout, the PR- 10 is all you expect of the name. It is a worthy companion of the big
Ampex recorders that make the master tapes of nearly all the recorded performances
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new electrodynamic frictionless tape handling system that makes possible studio-
quality performance in a compact machine. Your dealer has it. See it operate soon.
FEATURES AND ESSENTIAL DATA PR-10-2 storao/tnonophonic tiodel records and plays back stereo-
phonic, monophonic, sound-on-iound, cye-trock, selective track ond mixed oi unmixed two-microphone sound • PR-10-1
monophonlc available full frock or half track • Pushbutton controls of professional relay/ solenoid type • Full remote con-
trol provisions and accessory remote unit • New automatic 2-second threading occessory, optional • All new compact
etectronici • Professionol monitoring Includes A-B switches, VU meters, phone jacks ond output circuits • Separate erase,
record ond ploy heads • 4-track stereo ploybock opt^onol on open fourth head position • Two speeds with options: 15 ond
7Vi ip» or 7'/i and 3'/* ips • Hysteresis synchronous motor • Electrodynamic tope handling for lowest flutter ever in a
portoble/compoct recorder • Plug-in modules for flexibility of equalization and input choracteristics • Portable or rack
mount • Dimensions for both models: 19" w by M" h permitting eosy replacement of many older rack recorders.
PR-10
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Complete descriptive literature available from Ampex. Write Dept. fS-I
AMPKX PROFESSIONAL PRODUCTS COMPANY • AUDIO PRODUCTS DIVISION • 934 Charter St. • Redwood City. Calif.
Educational Screen and Audiovisual Guide — November, 1960
)77
^Jg-yyj continued
of Braille texts." He pointed out that
of the 370,000 blind persons in the
U.S., only 12,000 read Braille. Hence
recordings can reach many more blind
persons than Braille can.
"Continental Classroom" To
Offer Math In 1960-61
Mathematics will be offered on
"Continental Classroom" during 1960-
61 over the NBC network. This will
be sponsored by the Learning Re-
sources Institute in cooperation vvitli
the Conference Board of the Mathe-
matical Sciences and NBC. The
course, entitled Contemporary Mathe-
matics, will offer Modern Algebra dur-
ing the first semester and Probability
and Statistics during the second se-
mester.
Professor John L. Kelley, head of
the mathematics department of tlie
University of California will teach the
first semester and Professor Frederick
Mosteller, chairman of the Depart-
ment of Statistics of Harvard Univei-
sity, will offer the second semester.
These courses will be broadcast Mon-
day through Friday 6:30 to 7:00 a.m.
for graduate students and Monday,
Wednesday and Friday for undergrads.
'7cac^c4c^ Scicttce
New filmsirips in color with recordings and
helpful guides for in-service teacher training.
Actual science experiences in elementary
schools alert teachers to many new opportuni-
ties. By Helen Heffernan. Chief of the Bureau
of Elementary Education. State of California,
and Lovelle Downing. Curriculum Director,
Modesto City Schools.
KXndvrgarfn: Th* World Is So Full of a
Numbor of Things
Stimulates an awareness of the richness of
science experiences to be found within the
environment of five year olds.
Primary: All About Milk
Experiencing science through several first
hand study trips with classroom follow-ups
and experimentation.
Primary. Scionco In Our Dolly Broad
A creative teacher of seven and eight year
olds demonstrates the scientific teaching
method as well as the use of the wide
variety of science content.
Intormodlato; Scionco In tho Mogic Story of
Wotor
Suggestions on how science learnings from
a planned environment can be deepened by
usinj books, audio-visuals, maps and other
media. Sequences cover major water prob-
lems.
ir^'fi/tf now for descriptite brochure!
FILMSLiDE SERVICE
JSOSfairmount Aie.EI Cernto 8. Calif
"Cinema 16" to Present
Varied Film Offerings
Cinema 16, America's largest film
society, will present 16 programs of
new features, international prize win-
ners and rarely seen classics during its
forthcoming 14th season, opening Oc-
tober 23rd. The fare will include a
festival of prizewinning films from
France, two programs presented in co-
operation with Unifrance, featuring
more than 20 prizewinners not previ-
ously seen in the U.S., including Sim-
enon, first documentary of the famed
novelist, showing his unorthodox work
habits.
Cinema 16's performances are pre-
sented at two of New York's well-
known art theatres, the Beekman and
the Murray Hill; and at the Fashion
Industries Auditorium.
New Math Teaching System
To Undergo Test Program
One of the largest test programs
ever conducted to evaluate a new edu-
cational system was described to 57
top educators from 3.5 states and Can-
ada during a two-day conference Au-
gust 26-27 at Hollins College, Roa-
noke, Va.
The session was convened to discuss
a proposed new method for teaching
mathematics. The unique system,
based on a series of specially designed
"programs," was explained to state
math directors, education supevisors
and teachers by officials of Encyclo-
paeda Britannica Films and Hollins
College, which will administer the
project jointly.
Dr. E. W. Rushton, superintendent
of schools in Roanoke, said that the
city's participation in the testing pro-
gram, to be held in five U.S. cities be-
ginning in September, grew out of a
decision last year to relate high school
instruction techniques to college teach-
ing practices.
To expedite this nioneering effort.
Dr. Rushton said, the school system
enlisted the cooperation of the Roan-
oke school board, children selected for
the special program and the teacher
and principal of the school in which
the I960 test was conducted.
Two AV Books Available
Educational Screen has a limited
supply of two volumes, Picture
Values in Education, and Com-
parative Effectiveness of Some
Visual Aids in Seventh Grade
Instruction, both by Joseph J.
Weber. One or both are avail-
able upon written request at a
cost of one dollar each to cover
postage and handling.
Good reasons
for RCA projector
popularity !
• "Life-Tested*"— your as-
surance of projector quality !
• Easiest, fastest threading
in the 16mm field !
• Whisper-quiet operation !
• Powerful 1200-watt lamp
— throws 20% more light
on screen !
• Built-in lubrication !
• Pressure guides are the
"softest touch" in film
handling !
• Nylon film pressure shoe-
lasts 2 to 3 times longer!
• Superior sound reproduc-
tion!
• Longer operating life;
minimum maintenance!
'Rigid endurance standards have been\
set for RCA •■LIFE-TESTED" ProJectorsA
Individual components as well as flnlshedl
projectors are subjected to contlnuoual
testing to evaluate the durability and\
efficiency of all operating parts. "LIFE-
TESTED" at RCA means better, more '
reliable performance from RCA Projectors.
rmlc(l|(gl
RADIO CORPORATIOM
of AMERICA
AUDIO-VISUAL PRODUCTS • CAMDEN 2, N.J.
578
Educational Screen and Audiovisual Guide— November, 1 960
. . . EASIEST TO THREAD, SIMPLEST
TO OPERATE
Almost anybody can thread an RCA "Life-Tested"*
16mm Projector in less than 30 seconds. Its exclusive
Thread-Easy film path is the simplest and most direct
in the 16mm field. Even amateurs can screen every
show with professional-like ease.
RCA engineers continually search for new ways to make
RCA projectors even longer-lasting and easier to operate.
As new ideas are proved valuable, they become part of
RCA Projector design.
For example, the latest "Life-Tested" Projectors incor-
porate a nylon film pressure shoe which is kinder to film,
quieter operating and so durable that it probably will not
require replacing during the normal lifetime of the pro-
jector. New, too, is a one-piece, precision tooled inter-
mittent cam and gear which replaces a 3-part assembly.
A new claw design accommodates new or old film with
equal facility and reduces film handling noise to a hush.
Like most changes, these are not readily visible, but are
contributing substantially to the smooth operation and
dependable performance you expect from RCA Projectors.
This is the important kind of design change, the kind
that keeps RCA Projectors always ahead in 16mm.
Competitive comparisons have sold thousands of RCA
Projectors. Make your own . . . you'll go RCA !
Your RCA Audio- Visual Dealer has full details
on RCA "Life-Tested" Projectors and other electronic
aids to education. Look for his number under "Motion
Picture Equipment and Supplies" in your Classified
Directory. He will be glad to come to your school
to give you a demonstration.
Tmk(i)®
RADIO CORPORATION
of AMERICA
AUDIOVISUAL PRODUCTS • CAMDEN 2, N. J.
Educational Screen and Audiovisual Guide— Novkmber. 1960
J79
400 Hear Experts, Attend Workshops
At Fall Meeting Of Illinois AV Assn.
There was "something for everyone"
at the fall meeting of the Illinois
Audiovisual Association, held at the
Aurora (East) High School, in Aurora
Sept. 29-Oct. 1.
Schools vv'ere closed to permit all
teachers to attend this specifically
audiovisual education institute, and
more than 300 Aurora teachers min-
gled with another hundred or more
members of lAVA fom all over the
state.
The opening general assembly,
chaired by Dr. Robert Campbell, di-
rector of instruction and curriculum of
the Aurora schools, featured an all-out
endorsement of modern teaching tools
and methods in the opening address
by Superintendent Norman S. Greene.
He left no doubt about his high re-
gard for the professional competencies
of the audiovisual education special-
ist, on whom he counted, he said, for
"sane and sound counsel" in advanc-
"FIBERBfLT" CASES
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Equipped with steal corners, steel card
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Only original Fiberblll Cases bear this
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400' to 3000' Reels
Sold by All Leading Dealers
ing the techniques and resources of
teaching.
Three other addresses comprised the
morning program. Dr. Maurice Mit-
chell, president of Encyclopaedia Bri-
tannica Films, spoke on "New Teach-
ing Tools for the New World"; Alvin
B. Roberts, AV director at Western
Illinois University, gave a color-slide
lecture on "Global Observations and
Dr. V. li. Ivajiiatli of Uoiiil>ay, India, and teachers Beulah Ben-
nett, W. Sherwood, Dorothy Everson, Blanche Benton.
580
Mr. E. Petersen, educational aids service, Aurora Public
Schools, and "The Use of Instruments in Teaching Reading."
Educational Screen- and Audiovisual Guide — November, 1960
Impressions on Education"; and Dr.
V. B. Lamath, University of Bombay,
talked on "The Philippines, Japan and
India."
During the mid-morning and lunch-
eon intermissions and again at the
close of the afternoon sessions an ex-
tensive commercial display of equip-
ment and materials drew excellent
attendance.
Most of the afternoon was taken up
b\' 19 different workshops in as many
classrooms. Five of the 23 demonstra-
tors in charge of these workshops were
commercial men, seven were class-
room teachers, six were supervisory
personnel in active service in the Auro-
ra system, and five were visiting AV
"experts" attending the state meeting.
Elizabeth Bloss, local AV director,
and chairman of the committee that
planned the meeting, had selected the
workshop topics specifically requested
by the teachers in her system. There
were demonstrations of audiovisual
techniques in subject areas ranging
from art through zoology.
The two evening and the Saturday
morning sessions, held at a downtown
hotel, were attended mainly by the
hundred or more lAVA members. The
first of these, on Thursday, featured
separate sessions for four professional
interest groups— college-university, sec-
ondary-elementary, library, and in-
dustry. The latter, meeting as a sep-
arate professional group for the first
time, worked out a most promising
program of active service in support of
the educators' activities."
The Friday evening session was a
"What's New" report by William F.
Kru.se, visualized on an opaque pro-
jector and a 6-foot screen. The report
covered 8mm sound-on-film, video-
tape and stratovision, thermoplastic
tape, sound-on-filmstrip, and tutoring
machines. The report on the last
named was supplemented by James
Brown, representing the Rheem-Cali-
fone Corporation.
At its business meeting lAVA
adopted a proposal by DuPage Coun-
ty superintendent Roy DeShane to
promote the formation of intermediate
school district activity in AV, special
education and similar cooperative
programs. Continuation of the AV Ed-
ucation Forum in conjunction with
NAVA was voted, and Tom Board-
man, University of Illinois, and Wil-
liam F. Kruse were named as co-
chairmen. Newly elected to the execu-
tive committee are Norma Bartz, AV
director at N i 1 e s Township High
School; Loren H. Allen, librarian at
Peoria Heights; and Mary L. Main-
waring, AV Center head, Chicago
Teachers College.
Even in classrooms sunshine bright, »,
AO's HEW OVERHEAD
DELIHEASCOPE
gives the clearest image you^ve ever seen!
This revolutionary new overhead projector, by American Optical
Company, was developed around a powerful 1000 watt light source
to give you the brightest . . . biggest projected screen image you've
ever seen. Even the extreme corners are sharp and clear because a
specially designed Fresnel lens affords perfectly balanced illumination
to every square inch of screen area.
This precision teaching instrument will project all the line, form and
color of a 10" x 10" transparency up to a huge 177 scj. ft. screen im-
age ... in crisp, accurate detail.
You'll enjoy using this instrument because you face your class at all
times. . .observe every movement and expression of subject reception
and understanding.
AO's Overhead Delineascope helps give your program an unlimited
flexibility that is not possible with any other AV medium. You can
emphasize or dramatize by adding to your prepared teaching ma-
terial on-the-spot.
You'll want to see all the new, exclusive features that make this in-
strument a practical investment in creative teaching. Your AO Sales-
man or Audio -Visual Dealer will be happy to arrange a demonstra-
tion at your convenience.
American Optical
Company
IMSnUMINT VIVItlON. lUVfAtO IS, NIW TOIK
Dcpt. M2H
Please send complete information on AO's New
Overhead Delineascope.
Name. _ —
Address
City .
_Zone Statc-
IN CANADA write — American Optical Company Canada Ltd., Box 40, Terminal A, Toronto, Ontario
Educational Screen and Audiovisual Guide — November, 1960
.^81
editorial
Concern
For
A
Dynamic
Image
Paul C. Reed
582
Ever since the advent of projected pictures, the visual education
specialist has been concerned about images. He wants the picture
on the screen to be bright and clear. He wants to get the image
there at the precise time the teacher needs it. He wants the image
to resemble reality as closely as possible. He is really concerned
about the quality of the image— the one on the projection screen.
But what about the image he projects of himself as an audiovisual
educator?
Should the audiovisual specialist be concerned about his own
image? Should he care what others think his job is or should be?
A public image is something a politician worries about because this
influences elections. Great corporations must be concerned about
images because this makes the difference between profits and more
profits. The lawyer, the doctor, the artist, the teacher, and other
professionals must be concerned about their images because this
determines their prestige, their self-esteem, and their incomes, too.
Audiovisual educators must also be concerned about their owi]
image because not only does this determine the kind of job the
will do, but it may even determine their survival. For the audio
visual educator, the "public image" isn't important. But the ima£
he holds of himself is. And his image as perceived by his supervisor
and superintendents will determine whether or not this educationa
specialist is needed to meet education's needs today and tomorrov
If the audiovisual specialist is going to survive in an age whe
continuing technological advances promise perpetual revolutions in
the speed and methods of communication, he must create an image
worth surviving. Furthermore, this image of the modern audiovisual
or technological specialist, more than that of any other educator,
must be a dynamic one, geared to the future of education.
Creating this dynamic image is not a task for the professional
image makers. Madison Avenue and the PR boys may be needed
later, but this isn't a first step. Nor can the creation of new dynamic
images be left to the professional organizations, the conferences,
and the professional magazines. These can only help.
The creation of the image is the task of the individual. In the
audiovisual field, the creation of a dynamic image capable of sur-
viving must be the concern and responsibility of every single p>erson
claiming audiovisual communication as his specialty. Everything he
is and does on the job will contribute to that image. But a dynamic
image cannot be created from a tintype character on a treadmill.
If a dynamic image is to exist and persist, the reality of the audio-
visual specialist at work must disclose an educator more concerned
with the ends of education than the means. He must be more able
to create an idea than a photograph; more able to sense the signifi-
cance of new equipment than to lift it; more interested in the use
of a machine than oiling it. He should be more interested in the
film than in the machine that projects it; more interested in the pic-
ture than the substance upon which it's printed; more concerned
with what happens to the mind that is learning than in anything
else.
Back in the thirties, I knew personally and watched despairingly
as an educator who had been a dynamic leader in the visual field
finished out his educational career decrying the newfangled motion
picture and declaiming the solid merits of the 3y4x4 lanteni slide.
Throughout the fifties some audiovisual educators kept hurling in-
vectives hoping to bar television from their exclusive audiovisual
worlds. Today there are "educators" responding to the challenge of
startling new devices for the communication of knowledge and ideas
by expounding learnedly that machines cannot replace teachers!
All we can say is that we hope sincerely that everyone in this field
can become a little more concerned with the image he holds of him-
self as an audiovisual educator, and that he concern himself with de-
veloping the kind of dynamic image that will serve today's needs
and the challenge of the future.
Educational Screen and Audiovisual Guide — NovEMUEn, 1960
i
1
**. . . quiet order helps our students concentrate—
our Pageant Projectors help maintain this quiet/
Says O. U. Johansen,
Principal at the new
Riverview Senior High
School, Sarasota, Florida,
selected by A.A.S.A. for
its exhibit of outstanding
school designs:
"It's an old problem:
"You're showing a movie in one class-
room. The sound must be loud enough for
that class to hear, but not so loud as to spill
over into other nearby classes.
"We feel that our Kodak Pageant Projec-
tor has contributed measurably toward our
maintaining this school's atmosphere of
quiet order, so essential to a serious stu-
dent's concentration.
"Our Kodak Pageant Projector operates
so quietly, we don't have to turn up the
volume to drown out machine noises.
"Since the Pageant has a good audio
system, the entire class can hear the sound
clearly without effort, even though volume
levels are kept low."
// you're not at the movie, you don't have
to listen to it ... an important point to keep
in mind. Your Kodak A-V dealer will dem-
onstrate how quietly the Kodak Pageant
Projector operates, and how efficiently it
meets many other common A-V require-
ments. Call him or write for Pageant Bul-
letin V3-22-no obligation either way, of
course.
Kodak Pageant Projector ^ EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y.
Educational Sckeen and Audiovisljal Glide — November, 1960
583
The Audiovisual Wall
by Charles A. Huff
o
NE of the likeliest of reasons for uon partici-
pation in Audiovisual teaching is the unavaila-
bihty and inaccessability of AV equipment and
materials. Often a teacher will forego the use of a
tape recorder, motion picture projector or slide
projector rather than go to the trouble of ob-
taining them from a locked cabinet on another
floor, risking a schedule conflict with other
faculty members, or tolerating the interrupting
commotion which it entails. Add to these the
necessities of extensive bother in obtaining films
and tapes, inadequate fabricating areas and ma-
terials, and the irritation of malfunctioning equip-
ment due to the neglect of previous operators.
It is no small wonder that some teachers think
"it just isn't worth it."
Many of these problems can be eliminated with
the installation of a common multi-purpose
audiovisual wall between two adjacent class-
rooms. In this wall would be incorporated all
the audiovisual equipment needed for the two
classrooms and it would be available at a mo-
ment's notice. The wall should be accessable
from both sides, and equipment, particularly
projectors, should be mounted on swivel bases
so that either room could use the facilities. This
swivel arrangement could be further improved by
the use of sound proofed enclosures to reduce
projection noises and insure the absence of class-
room disturbance to the adjoining rooms. Slid-
ing panels are the safest and most desirable
means of opening these enclosures as they will
not protrude into the room.
Others would have their own ideas as to what
should be included in the AV wall, according to
teaching purposes and funds available. However
the wall itself would probably be the least
expensive, particularly in new construction, and
could be planned with allowance for future
equipment as funds become available. It is possi-
ble that some teachers might be interested in
making "professional" investments in their own
AV equipment, especially since they will have
exclusive use of the equipment. Some items whicfl
should be considered in any case are: slide and
motion projectors, tape recorder, television set,
headsets, a materials fabricating and repair
table, and storage drawers and shelves. More
bulky equipment such as opaque and overhead
projectors might be more advantageously stored
elsewhere.
The audiovisual wall should be adequately
wired, with its own circuit and a circuit breaker
box for maximum protection. Each swivel based
shelf could be equipped with its own outlet and
wired to allow freedom of movement. A master
switch on each side of the wall would be feasible
as it might be desirable to keep most equip-
ment constantly set-up, plugged in and ready to
go. Also, it may prove advantageous and eco-
nomical to wire all audio equipment to a single
high fidelity speaker at the front of each room.
A multiple use amplifier could be a further eco-
nomical measure.
Projectors. Film and slide projectors should
be located close to the inside corner of the wall
to take advantage of the projection angle to the
opposite corner of the room. The supporting
shelves should be revolving and should be high
enough to project over all obstacles. The en-
closure for the film projector should be large
enough to allow the projector to revolve with the
extension arms and reels connected. This would
make it possible to thread the machine without
requiring the operator to lift it from the shelf,
merely swinging it parallel to the wall.
Tape Recorder A tape recorder and a record
player could also be included in the wall. How-
ever, if a choice must be made a tape recorder
would be more versatile. Locally produced tapes
are inexpensive and can be easily adapted to
filmstrips or film slides.
Head-sets One might want part of the wall
devoted to a pull-down counter shelf behind
which could be found ear phone head-sets con-
584
Educational Screen and Audiovisual Guide — November, i960
lected to the tape recorder or record player.
This feature could be utilized in drill work, make
ip work, or any class where individual help is
lesirable. The tapes could be teacher-made and
vould release the teacher for other duties.
'television The television set would be a wel-
•onie addition to the AV wall and is now be-
oming a fairly inexpensive item. Although it
night be more desirable to have a separate set
II each classroom, especially if the school is
■quipped for a closed circuit, one set here could
erve two rooms. On-the-spot coverage reports
ind educational programs are becoming increas-
ngly available during school hours.
^laterial Fabricating and Repair Table One
ection of the audio-visual wall should have drop
ables on both sides with two way storage
Irawers and shelves between. These areas would
)e well stocked with necessary materials and
tools for fabricating filmslides, overhead trans-
parencies, bulletin boards or any other teaching
materials. Also provision could be made for an
installation to handle minor repairs such as film
and tape splicing and maintenance of equip-
ment which a teacher can perform, thus avoid-
ing delays and postponements.
Storage Easily accessable storage shelves and
drawers will increase the use of audiovisual ma-
terials. Adequate security of the storage facilities
might encourage more teachers to buy and make
better materials. Of course all school owned films
and tapes could not be "hidden" in classrooms
but privately owned materials and those applica-
ble exclusively to a given classroom could be ef-
fectively kept in that classroom. Special shallow
drawers for filmstrips and record shelves for
film cans would be convenient and efficient when
categorizing and using the materials.
(Below is an artist's representation of Mr. Huff's wall)
Kl)l CATIONAL SCREKN AND ALDIOVIStAL Gl IDE— NOVEMBER. 1960
58.1
"Do-It-Yourself" ^
Language Lab
by Robert Wiseman
I
N the past few years language laboratories
have been one of the leading conversational
topics among audiovisual educators, foreign
language teachers, and manufacturers. From the
various methods that have been developed for
the teaching of a foreign language have come a
number of different language laboratories. All
of these language laboratories are basically one
of four types, the individual listening, the group
listening, the group and/or individual listen-
response, and the individual listen and recorded
response. Although there may be various other
methods these methods are basic to all language
laboratories.
All have some value in the teaching of foreign
language but the method that seems to offer the
greatest number of advantages and the greatest
amount of versatility is the individual listen and
recorded response. This method gives the student
an opportunity of working at his own speed. It
also permits the student to analyze carefully a
spoken word or phrase and then to record it on
tape for self-comparison with original pronuncia-
tion and intonation.
With this system the teacher may evaluate
each student's progress and offer assistance when
it is needed. It is also possible to add a monitor-
ing circuit which will enable the teacher to listen
to individual students while they are working on
an assignment. With the addition of still another
circuit, it is possible iOV the teacher to talk direct-
ly with the student and to give help tlirough in-
dividual instruction in the difficult phases of
learning a foreign language.
It seems obvious that the individual listen and
recorded response language laboratory describ-
ed above offers many advantages over the other
systems which usually consist of a tape player
or record player terminating into a varying num-
ber of earphones. Through these earphones the
students may listen only to the master recording
or listen and repeat after the recording. Their
response may be connected to the set of ear-
phones by means of a microphone so that they
may hear their response more clearly.
It is evident that a group listening system, such
as this, has many disadvantages. One is that all
students who are listening must progress with
the other students in order to prevent disruption
of the group. Since all students do not advance
or learn at the same rate of speed, the slow learn-
ers mav miss a certain amount of vital informa-
tion. On the other hand, if the faster learners are
586
Educational Screen and Audiovisual Guide — November, 1960
quired to slow their pace, there is danger of
lem becoming disinterested. Another disadvant-
ge is that the student in a group listening situa-
on cannot give a response to what he hears; or if
e is permitted to respond, he has no method of
omparing his own response with that of the
jcorded master.
The advantages offered by the individual
sten-record response (IL-RR) seem to out-
'eigh those of the other systems because the
L-RR system properly designed and set up can
ffer anything that the other systems are design-
d to do in addition to providing an individual
peed and self-evaluation system.
It would seem that the IL-RR system is ver-
atile enough for most foreign language teachers;
lerefore, when a school system plans the in-
tallation of a language laboratory, it should con-
ider only the IL-RR system. This would be the
deal, but such a system at the present time is a
ery costly installation, so costly, indeed, that
lost schools do not permit such an expenditure
f money. It is not uncommon to hear quotes for
he installation of a 20-student laboratory in
xcess of $15,000. This amount eliminates all but
16 wealthier schools. With this figure far in
xcess of their allotted budgets, the smaller
chools are left out entirely. The purpose of this
rticle is to help schools develop a language
aboratory that is in keeping with the teaching
rend of foreign language and with modest bud-
;ets.
ivailability of Equipment
In attempting to determine the possibility of
etting up an IL-RR system at a reasonable cost
md on an "add-on" basis, it was necessary to
nvestigate the features of available equipment.
[Tie first necessary piece of equipment was a
mall, lightweight tape recorder. Such a tape
ecorder must possess certain features to be
adapted to such a system. The following features
were necessary for such an adaptation: single
channel record— two channel playback (stereo)
also, changeable to four track stereo; pre-
amplifier output on both channels; simple opera-
tion; compact design; and built for hard usage.
The second major piece of equipment that
would be needed to work in conjunction with the
tape recorder is a three or four channel phone-
mic pre-amplifier /mixer. The pre-amplifier/mixer
should except a minimum of two high level in-
puts (phono) and two low level inputs (micro-
phone).
A set of earphones and suitable wiring, phone
jacks and plugs completes the list of equipment
needed to set up a complete IL-RR laboratory.
The earphones should be capable of reproducing
the full frequency range of the human voice.
The tape recorder that was found to match
most nearly the requirements outlined above
permits recording on only one channel and play
back on two simultaneous channels. It will also
play two or four channel stereo by a simple turn
of a dial. By using the two-track four-track
change dial, it is possible to record on any of the
four channels. (The necessity of this feature will
be discussed later. ) Although this is the recorder
chosen for this installation, it should not be con-
strued as being the only available tape recorder
which can be used. Any tape recorder that has
these features should work without difficulty.
The pre-amplifier/mixer selected permits the
mixing of four channels at one time, two of which
can be phono and two microphone, or if desired
four microphone inputs may be used. It should be
noted that any mixing unit having these features
can be used; however, the mixer chosen should
be of the pre-amplifier type. This feature is neces-
sary in order to raise the output of the earphones
to accommodate the hearing requirements of
individual students.
The earphone can be one of the lightweight
EQUIPMENT COMPONENT DIAGRAM
□n
STUDENT MIC
INSTRUCTOW'S STUQEMT POSfTON MONITOR
TAPE
RECORDER
Pne-AMfUFKR/ MIXER j
MSTRIBUTION BOX*
'i" STUDENT RtCORO/PtAYaA^.i"
CMAIWtL "9' STUttNT MASTER
PRE-AMPLIFIER/MIXER
INSTRuCTOfl MIC. LINE
wc
INSTRUCTOR UNIT
fSTRUCTOB MiC
-□
INSTRUCTOR
I EARPHONES
"may BE OMITTEIO BY MOUNTING OUTPUT PMONE JACKS IN PRE-AMPLlFltft/MIKER CAWNeT
-November. 1960
587
models that fit under the chin or the headband
type that go over the head. It is important that
tliey be capable of reproducing the frequency
range of the human voice or approximately 1(X)-
10,000 ciys. For matching purposes with the MX6
pre-amplifier/mixer, the earphones should have
an impedance of 2,000 ohms. This impedance
should be used so that when two sets of ear-
phones are used in parallel (student and teach-
er) the total resistance will be 1,000 ohms which
is the output impedance of the MX6. When the
teacher's set is not connected to the individual
system a 2,0(X) ohm resistor will automatically
be connected in the line so as to maintain the
correct impedance load on the pre-amplifier out-
put. ( See schematic for the instructor unit. )
The wire used in connecting the equipment
should be a shielded single conductor wire; and
the connectors, because of their ability to with-
stand hard usage, should be the standard phone
jack and plug.
Connecting The Component Parts
The equipment and hook-up for each individ-
ual booth should be as follows:
1. One connecting cord from the pre-amp out-
put on the tape recorder to phono 1 on the
pre-amplifier/mixer.
2. One connecting cord from the stereo pre-
amp output on the tape recorder to phono
2 on the pre-amplifier/mixer.
3. Tape recorder microphone into tape re-
corder.
4. Earphones into the output of the pre-ampli-
fier/mixer.
5. A line from pre-amplifier/mixer output to
the teacher's p>osition.
6. A separate shielded line from the teacher
position to the pre-amplifier/mixer micro-
phone input.
7. One 16 ohm 10-watt load resistor into the
speaker output of the tape recorder.
The connecting cord froiu the pre-amp out-
put on the tape recorder to phono 1 on the pre-
amplifier/mixer should consist of a short piece of
single conductor shielded wire with a standard
phone jack on each end. The cord connecting the
stereo pre-amp output on the tape recorder to
phono 2 on the pre-amplifier/mixer should con-
sist of a cord as listed above with the exception
that the plug going to the stereo pre-amp out-
put on the tape recorder should be of the minia-
ture type which can be readily obtained. The
headset should be plugged into the distribution
box as shown in the diagram.
The line from the pre-amplifier/mixer dis-
tribution box to the instructor unit should be a
single conductor shielded wire. It should ter-
minate directly into a phone jack or into a switch,
whichever is desired, as shown in the instructor's
unit diagram. The instructor's microphone line
to the pre-amplifier/mixer should be a single
conductor shielded wire separate from the
rnonitor line going to the instructor's unit. This
line may start in the instructor's unit from a
shorting type phone jack or a shorting switch.
The 16-ohm 10-watt resistor, across the speaker
output of the tape recorder, is merely a resistor
soldered across the terminals of a phone plug.
The purpose of this phone plug and resistor is to
inactivate the speaker and to prevent damaj
to the tape recorder amplifier which might r
suit from no load on the output stage.
The teacher's unit can be as simple as
metal box with a phone jack for each studei
position into which the teacher can plug his (
her set of earphones, or a single earphone outpi
connected to each student position line by meai
of a switch. The switches will permit the teach(
to monitor the desired student position. Tl
microphone can be connected to separate studei
positions by jacking it into the separate mien
phone jacks the same as for the headsets (
again by the use of switches. The teacher's un
should be entirely up to individual needs or d<i
sires. A sloping panel cabinet, available in man
shops, will serve to permit the installation of ;
many student position jacks as might be neede
in most small labs. It is not considered nece
sary that the teacher should be able to convert
directly with all students at the same time. If
should become necessary for the teacher to tal
with all students at once, it would seem thi
the teacher should talk directly to the student
This would tend to establish a closer communicj
tion contact than is possible through the use (
"piped sound." This direct communication woul
probably prove more effective as well as serv
to alleviate the monotony of listening throng
earphones.
With the IL-RR system it is possible for th
student to listen to a pre-recorded tape (mastf
tape ) and give a response which will be recorde
on the same tape that is being played through th
tape recorder. At the same time, the teacher ma
listen to the master tape and the student's n
sponse. If the teacher hears a serious defect i
the student's response, she may talk directly wit
the student about the error without having he
voice recorded on the tape. This gives the studen
a chance to compare his unknown error with th
same error after the teacher has called his al
tention to it.
Recording The Master Tape
Many foreign language tapes are available fo
the purpose of recording a retainable set o
master tapes. A check of foreign language tap
catalogs will soon acquaint one with man;
sources which will rent pre-recorded tapes fo
the purpose of making duplicates. If it is desired
tapes can be made by an affluent speaker of th
foreign language. Once the master tapes ar
made, they should be kept in a safe place so as ti
prevent accidental loss or erasure and used onb
for the purpose of recording student maste
tapes.
Recording The Student Master Tape
In order to permit the student to listen to thi
tape and record at the same time, it is necessan
to have two channels on the tape recorder. Om
for recording and playback, and one that i;
onlv for playback. The channel that can be play
ed back only will be referred to as the studen
master channel or tape.
To record the student master tape, the tap*
recorder should be set to record on "B" channel
After the recording has been made, the channe
selector dial should be set to "A" channel; ther
588
EDUCATION.4L SCREEN AND AUDIOVISUAL GuiDE^ — NOVEMBER, 196f
he two screws holding the recording head cover
n position should be removed along with the
;over. It is now possible to lift off the channel
;hanging dial. The reassembly of the head cover
low makes it impossible to change the channel
position. Channel "B" which will now be played
hrough the stereo pre-amp output cannot be
erased, but the student may record on "A" chan-
lel as many times as she wishes without harming
he "B" or student master channel.
letting Up The System
In setting up this system the actual connecting
)f component parts can usually be performed by
tudents who are interested in electronic and
ludiovisual work.
Although this system can be set up with as
nany imits as needed, it is recommended that
hey be set up experimentally first and more add-
'd as the need develops.
Individual booths may be used, if desired,
lithough it is not completely necessary provided
hat each position is set approximately four or
i\e feet apart. In the average room and under
average conditions interference will not be exces-
sive. The final answer to the question of booths
will have to be decided by the teacher and the
noise conditions in the lab room.
Cost of Equipment
The cost of setting up each student position in-
cluding the wiring and individual position share
of the teacher's unit is approximately $225. This
figure may vary depending upon school prices.
Facts About the System
It is possible to add or subtract units from the
system whenever necessary without disrupting
the entire lab. This addition or subtraction can
be performed in a matter of minutes by a simple
plugging or unplugging of phone jacks.
Perhaps one of the most valuable features of
this system is that, if foreign language programs
differ from the present trend, this system can be
disbanded with relatively no monetary loss. The
tape recorders are returned to recording purposes
and the pre-amplifier/mixers may be put to pub-
lic address use in the school system.
INSTRUCTOR UNIT
MONITOR LINE FROM STUDENT
-^ p/WWV-* ^J-i^ll
B-l
INSTRUCTOR EARPHONE
(•^ • :
MICROPHONE LINE TO STUDENT POSITION
+ TH1S REPRESENTS ONE STUDENT POSITION
IN THE INSTRUCTOR UNIT
^--^^n
R-l 2000 OHM 1/2 W.
J- 1 2 POLE CLOSED PHONE JACK
ALTERNATE INSTRUCTOR UNIT
(USING SWITCHES)
MONITOR LINE FROM STUDENT
^^.
R-l 2000 OHM 1/2 W.
S-l SPOT SWITCH
J-l '2 POLE PHONE JACK
J-l 2 POLE SHORTING JACK
"xV-
--y
I]
TU
-sy
MICROPHONE
X-Y CONNECTING POINTS FOR EACH
ADDITIONAL STUDENT POSITION
ORCUIT IN THE INSTRUCTOR
UNIT
Educational Screen and Audiovisual Guide — November, 1960
.589
The Diggleswitch
by James DeVirgilio
D.
'OWN through the ages pedagogues have
been known for a "jargon" common to their
group. True, all professional groups have a "jar-
gon" peculiar to their profession, but few of these
groups are in the "fishbowl" of society such as
we in education. Because of this we come under
the scrutiny of other professional people, who
through using a language of their own, seeming-
ly resent the terms we use. Nevertheless, for lack
of a better term, I shall attempt to discuss the
building of concepts with prospective teachers.
Concepts are the important elements of a
lesson; if a teacher is concept conscious he is not
likely to fall into a "fact rut." The focal points,
those of real value, will be the important ones of
a lesson and the related facts will follow.
For an example let's consider the concept of
freedom for junior high class. An interesting
situation arose when this was used in one of my
classes. Immediately most of the students thought
in terms of political freedom. Their own experi-
ences were coming to the fore as being of pri-
mary concern in developing an understanding of
this concept. Consequently, they thought of us-
ing the Cuban revolution and the present dif-
ferences between Communism and Democracy.
These considerations are noble and of some
value, but they reveal a basic weakness on the
part of these prospective teachers to see the need
of developing the concept of freedom based
on the immediate and past experiences of the
youngsters they were teaching and not on their
own. Had they considered the children's experi-
ences in a typical 8th grade class, freedom as a
concept would have had more meaning. This
would be a good starting point, and could easily
be expanded to include freedom of the press,
speech, action, political parties and idealogies
which are the peripheral facts. Therefore in de-
veloping a concept it is imperative that we call
on the experiences of the youngsters and relate
these to daily living, before we expand into more
abstract consideration.
There is still the problem of concept com-
munication. If we use verbal symbols alone, un-
less our students are thoroughly familiar with the
concept before it is presented, we will develop
verbalizers who have little understanding of the
impact the concept has as it relates to a total
situation. So we come to the conclusion that
the more abstract and distant from the learner
the concept, the greater the need for aids to clari-
fy it. I would go so far as to say the antithesis is
true also; the more familiar a concept, the more
difficult it becomes to develop clear insights as
to its totality. There are preconceived notions
interfering with understanding. These have to be
brought to the surface by the teacher and clari-
fied.
What are aids to communication? One only
has to look at Edgar Dale's "Cone of Experi-
ence"* to get a full view of them. These include
such things as filmstrips, slides, dramatizations,
models, television, bulletin boards and exhibits.
There are many more.
The point for the present is to show how verbal
symbols are just that: symbols. Consequently,
what may be clear in the mind of the one speak-
ing may be meaningless to the listener. This was
illustrated rather emphatically by a student, Sam
Brannock, who appeared disinterested but who
in reality had figured a way to show that con-
cepts verbally presented can be beyond recogni-
tion. No one would deny that he relied on un-
usual extremes to prove his point.
In developing his "Diggleswitch," Mr. Bran-
nock states that he wanted to take something
very familiar to the students, dress it up in verbal
apparel unrecognizable and meaningless to them
and then show, by the use of simple aids, how
learning would ensue. Before you read the fol-
lowing, be sure not to look for the answer and
see if you can understand what it is.
The Diggleswitch
The diggleswitch is a manually op-
erated, alloy enclosed instrument for
the purpose of initiating the fulfillment
of certain specific libido passions.
There are several different types of
diggleswitches, but I will explain only
one.
This particular one depends upon
the action of a louvered edge disc,
hereafter known as a toggle, upon a
resistant, concoidaUy fracturing cylin-
der, the finch, releasing a particle of
extreme molecular activity, the fear-
dunk, which is directed in a parabolic
cui-ve to a device for the regulation of
hydro-carbon oxidation. This device,
the zebben, is connected to the con-
stant pressure cellulose absorption
tank where it obtains its primary re-
actant.
When the toggle is manually acti-
vated, the integration of the afore-
mentioned parts serves to produce the
necessary function of the diggleswitch
on the zebben, which, when applied
to the libido satisfying device, achieves
the ultimate response.
(What is the diggleswitch? See page
596.)
"Dale, Edgar, Audio-Vmial Aids ir Mate-
rials of Instruction.
590
Educational Screen and Audiovisual Guide — November, 1960
Teaching The
United States
Constitution
By Tape
by Channon H. Krupsky
Students checking the visual presentation which grew
out of their tape recording of the President's Message.
jS/L Y class of 7th grade boys and girls was faced
with the necessity of learning the terminology
and the greatness of our Constitution, the
weighty decisions it embodies. I realized that, to
make this unit interesting, the creation of a
stimulating situation would challenge my ingen-
uity and ability as a teacher.
The opportunity for employing the medium of
tape recording in teaching this unit on the Con-
stitution of the United States occurred when the
newspapers carried the announcement of a forth-
coming message by the President on the State
of the Union.
Since a tape recorder was available in our
school, we were able to set it up and record the
complete State of the Union message as given by
President Eisenhower on January 6, 1960.
I obtained a copy of the message as it was
printed in the newspaper and marked with red
pencil those phrases which would be significant-
ly connected with the Constitution. Then, replay-
ing the tape, I noted the footage numbers shown
by the recorder corresponding to the phrases I
had marked on the newspaper account. Next I
checked these particular passages with the Con-
stitution and jotted down the exact article and
section it referred to. I also checked references
to history and specific offices and people and
used several references to locate protocol and
traditional procedures and seating for this oc-
casion in the function of our government.
Our class was further prepared by charts and
pictures which, displayed on a bulletin board,
graphically described the organization of our
government.
Our unit began with a brief discussion about
the State of the Union message as part of our
"current events" period. Not many students were
alerted to this event nor were they particularly
interested. I then asked the boys and girls if they
would like to hear this message. The response
was good; perhaps listening meant not having
to "do" something.
I did not intend that the class should listen to
a lengthy address which was above their under-
standing or endurance. For a short period we
listened, particularly to the introduction by the
narrator which gave us a complete word picture
Educational Screen and Audiovisual Guide — November, 1960
591
of the setting for this occasion, and to segments
of the message itself. This was followed by more
discussion. Questions arose:
Why did the president give this message?
Did all presidents give such a message?
What was a joint meeting?
What was meant by "Speaker of the House"?
How did the vice president become president
of the Senate?
To answer these questions, we would listen
to segments of the tape for discussion and inter-
pretation, then we referred to the particidar
articles and sections of the Constitution.
As the climax to this unit, the students wrote
their own interpretation of the significant terms
in the preamble. The student whose interpreta-
tion was considered the best was given a chance
to record it, with the whole class, in a speech
choir background, reading the preamble. This
reading of the preamble was recorded on tlu
same tape following the President's message.
We loaned the tape and other materials t(
several other 7th grade classes. A copy of tlu
tape was made and is now in the library of tht
Audio-Visual Department of the Kansas Cit)
School District.
This imit on the Constitution emphasized the
importance of modem audiovisual materials ir
making the learning interesting, stimulating anc
challenging. As a result of this unit we are using
the tape recorder in other units this fall. W{
recorded some of the convention highlights and
later will record the highlights of the presidential
election itself. We will use these tapes to stimul-
ate interest in units on American history, th(
development of the American political system,
the executive branch of the government and re-
lated areas.
/. Introduction
A. Joint meeting of both Houses of Congress
(Article H - Sec. 3)
B. Presiding Officers
1. Speaker of the House (Sam Rayburn)
(Article I - Sec. 2)
2. President of the Senate (Richard Nixon,
Vice President) (Article I - Sec. 3)
C. President announced by doorman.
(Historical significance - relating back to
arrival of the king.)
D. Presidential Procession
1. Senators and Representatives as honor
guard
8 Senators \ Historically similar
< to honor guard
8 Representatives ^ for kings.
2. References made to majority and minority
leaders - leading the procession.
( Historic;d significance— Our two-party
system — our democratic principal of
majority and respect for the minority. )
E. Presence of Dignitaries
1. President's Cabinet (Article H - Sec. 2)
2. Ambassadors, ministers, etc. (Article H -
Sec. 2)
3. Supreme Court— Justices (Article HI - Sec.
1)
4. Foreign Representatives (Article H - Sec.
3)
5. Military chiefs (Article H - Sec. 2)
6. Gallery (citizens)
Only segments which reflect articles and sec-
tions of the Constitution and are applicable to
the learning situation for 7th graders are list-
ed.
The following are introductoi7 phrases from
the presidential message, with the numbers
indicating the place on "the tape, and with the
the particular reference to the Constitution:
//. The Address
1. A multi-lateral treaty No. 85
(Article H - Sec. 2)
2. This concern for No. 98
(Article 1 - Sec. 8 )
3. In 1959 our deficit No. 142
(Article I -Sec. 8
Article VI ■
Article II - Sec. 3) '
4. But, just as we drew No. 157
(Historical reference our
country in its early years )
5. As a nation No. 190
(Article! - Sec. 8)
6. The steady purpose No. 256'
(Bill of Rights
First 10 amendments
Amendments - Article VI
Article IV
Article I - Sec. 8 (3)
7. It is my intention No. 292
(Article IV)
8. Once again I urge No. 323
(Article II -Sec. 3)
9. We must fight No. 345
(current problems)
10. In the management No. 401
(Article II -Sec. 9-7)
11. Still another issue No. 411
( Amendments
Article XV and Article XIV)
12. Each year and in No. 428
(Article IV -Sec. 3)
13. Here perhaps No. 496
(Relation of Presidents to
Congress - checks and balances,
veto power, etc. )
14. The communists can No. 531
(Bill of Rights)
15. On my recent visit No. 568
(History - our Constitution
Article I - Sec. 8 (18)
592
Educational Screen and Audiovisual Guide — November, 1960
•'Highways and Byways" — Mike Kenney, Towson, Md.
Student Photo Experts
These photos were among the prizewinners in the
1960 Kodak High School Photo Contest. A total of
$11,750 in prizes was awarded in the competition,
which is rpen to students in grades 9 through 12.
'The Life and Death of a Petunia"
Mark Cohen, Forty Fort, Pa.
Cover Scene
"Waiting for the Train" won a spe-
cial award in the Junior division for
Gerald Smith, Grade 10, Pacific
High School, San Bernardino, Gal.
"Tennis Pattern"
Jodene Seaglia, Seattle. Wash.
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
The Friendly Beasts
(Grover - Jennings Productions, Inc.,
P. O. Box 303, Monterey, California)
15 minutes, 16mm, sound, color, no
date. Price not available. Teacher's
guide available.
Description
The Friendly Beasts is the story of a
little wild goat from the mountains of
Judea that wanders to the inn yard at
Bethlehem on the first Christmas Eve.
The other animals that came to the
inn yard to give of themselves for the
Baby Jesus are the "Friendly Beasts"
referred to in the traditional Christmas
carol sung at the beginning and end-
ing of the film. The conversations of
the animals are also taken from the
Christmas carol.
Judea was truly the 'land of ani-
mals," for there were many that roam-
ed in its mountains. There were
wolves, jackals, wild dogs and deer.
Many birds also lived about but these
were not "Friendly Beasts."
Those considered to be "Friendly
Beasts" were the dove, bird of peace;
donkeys, used to carry heavy packs;
oxen, the beast of burden; camels,
used in making long journeys; but
most valuable of all the animals was
the goat. The goat was valuable for
its meat and mUk, while its hair could
be woven into cloth. A goat also made
an excellent pet and often slept with
a family's children. Its nimbleness of
foot enabled it to climb high and
rocky places in search of the few
blades of grass that grow in this land.
There were many different trees
and plants that grew in the land of
Judea. Among these were olive and
fig trees, date palms, grapevines and
cactus. These grew wild and were as
wild as the little goat in this story.
As the story begins, this mischievous
little goat, wandering about high in
the mountains of Judea, came upon a
flock of sheep. She ran toward them,
startling them with a cry, and they
fled, leaving two little lamljs. But the
little wild goat, showing a gentle
heart, started them after the flock so
they would not become lost.
The little goat then searched among
the rocks for food, her nimble feet
picking the way carefully. She had
come near to Bethlehem when, being
thirsty, she began a search of water,
for without water she could not live.
Frightened by a huge bird, she ran
onto the sands of the desert— where
she almost stepped on a snake. Fran-
tically the goat ran until, finding a
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594
little spring, she drank her fill an
then found shelter in a cave for tl
night.
Suddenly, a strange mood pervade
the night. A bright new star appeare
in the heavens, a great light appeare
over distant hill, and music from afi
came to the cave. This was the nigl
of the first Christmas.
Beckoned by these m\steries th
little goat ran to the wall surroundin
Bethlehem, found a gate and entere
the inn yard where she was greeted b
a "Hello!" from a donkey.
"Can you talk?" asked the goat.
"All of us can talk tonight," answei
ed the donkey. "Each of us gave a gil
to the Baby Jesus. I carried his mothc
to Bethlehem. What do you have t
give?"
"I don't know," answered the goat
"What can I give?"
"Why don't you ask the dove?" saii
the donkey.
The little goat progressed from on
animal to the next discussing thei
gifts to the Christ Child. The dove ha(
sung a lullaby to help the Savior ti
sleep. The ram had given his wool t
keep the Baby warm and the came
suggested the animals could give pro
tection to the Christ Child and hi
family.
The cow offered the little goat somi
of her hay. As they ate, the cow sai(
she had given her manger for a crib
The cow also said that when the Hoi;
Family left they would have onl\- thi
donkey to take with them.
When the little goat had finishec
eating and lay down to rest, she begai
to wonder how would the Holy Fami
ly get milk for the Baby Jesus. Thi:
could be her gift to the Christ Child
She would give herself and becom(
the family goat. She carefully groom-
ed herself and the next day as th{
Holy Family left Bethlehem the littk
goat was a part of their procession. Ir
this way the little wild goat from th«
mountains of Judea became one of thei
"Friendly Beasts."
Appraisal
This film is a new and refreshing
approach to an age-old story, with
animated scenes of the First Christmas
at both the beginning and the end.
Then the film progresses into the
realistic animal scenes which are
Educational Screen and Audiovisual Guide — November. I960*
beautifully photographed as well as
being informative in nature.
The general format of this film is so
presented that it could be used with
pre-school, primary, or lower inter-
mediate age children. One of the film
preview committee members suggested
that a second version of the film might
omit the animated scenes, thus making
it less seasonal in its appeal. The film
could be used by schools, churches
and general groups for programs or for
study. The musical framework of the
film might also interest music educa-
tion groups.
—Helen Dzur
Weather Scientists
(United World Films, Inc.. 1445 Park
Avenue, New York 29, N. Y.) Pro-
duced by National Film Studio in co-
operation with United States Weather
Bureau. 16mm, sound, color, 1960.
$135.00.
Description
Weather Scienti^s highlights the
need for weather information through
surveying common weather phenom-
ena, pointing out the influence at-
mospheric elements have on persons'
economic and recreational lives, and
reviewing the functions and opera-
tions of the United States Weather
Bureau. Instruments used for making,
reporting and recording observations
are explained in terms of the specific
functions each perform.
The relationship between human
activity and weather is illustrated in
the use of a montage of clouds with
various weather conditions and the
effects these types of weather have
upon the fun of swimming, the incon-
venience of shoveling snow, the selec-
tion of an aircraft's flight plans, and
navigation for all types of water com-
merce. Weather is defined as the con-
dition of the atmosphere at the point
of observation. The needs of individ-
uals to know in advance what weather
conditions will be is established as a
principal reason for the varied opera-
tions of the United States Weather
Bureau.
Using a map, the operations of the
Weather Bureau are traced from its
central office in Washington, D. C, to
the regional offices which coordinate
many different observations which are
reported back to the central office.
Observations are indicated as coming
from local U. S. weather stations, fire
tower observers, airline pilots, ocean
vessels, and scientists engaged in
meteorological research in this country
and throughout the world, including
both polar zones.
Weather maps contain a variety of
BUDGET
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powered for complete safety • 9" oval speaker with coaxial tweeter
cone • Output jack for headsets or external speaker • Automatic turn-
table idler release, rubber turntable mat • Scuff resistant fabric covered
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feet • Carrying weight only 17 lbs. • ATC 300VC same as above with
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AUDIOTRONICS
v/.
itdio Ironies corporation • box 505, north Hollywood 6. California
EDucATIo^AL Screen and Audiovisual Guide — November, 1960
595
data which is gathered by many types
of instruments. A meteorologist is in-
troduced to explain the more common
instruments used. The barograph and
barometric pressure's relationship to
weather in terms of the isobars form-
ing highs and lows on the weather
map are illustrated along with the
thermometer and the significance of
the freezing line on the map. He also
shows how the wet and dry bulb ther-
mometers on the psychrometer are
used to measure relative humidity, the
wind vane for wind direction, the an-
nemommeter for wind speed, and the
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rain and snow gauge for amounts of
precipitation. Radio sondes and their
balloons are used to gather atmos-
pheric data at altitudes up to 20 miles.
The sunshine recorder, ceilometer (for
determining the height of the cloud
ceiling) and radar all assist in making
observations. Overprints of new tech-
nical terms appear while discussed.
Weather facts are plotted on large
official maps that are redone for use
on television. Computers are used to
sort, combine and analyze. Maps are
transmitted by other electronic devices.
In concluding, the role of volunteer
weather reporters, a job open to in-
terested boys and girls, is described.
Forecasting is shown to need many ob-
servations since tomorrow's weather
exists today or will be caused by con-
ditions today in regions near or afar.
Appraisal
Intermediate and junior high pupils
will find Weather Scientists an effec-
tive survey of the activities of weath-
er stations. Several members of the
evaluation committee felt that this film
was more effective tlian field trips they
had taken with children to a Weather
Bureau office, but it could also .serve
as a preparatory or follow-up activity.
Content is centered upon instru-
ments, their function and the correla-
tion of the varied observations. For an
explanation of what cau.scs weather
phenomena, other films, filmstrips, or
supplementary readings would be re-
quired. Throughout, the pace of con-
tent development is slow enough that
children should have no difficulty
grasping the presentation.
High technical quality is evidenced
throughout but especially in the selec-
tion of views of cloud formations, well
employed close-ups, and the personal
touch developed in the sync-sound
sequence in which the weatherman ex-
plains his instruments. The small-sized
letters used in the overprint titles of
meteorlogical terms create a slight
visual problem and constitute the only
weak point in an otherwise excellent
film.
—Richard Gilkeij
Did You Guess The Diggles witch
{Author De Virgilio continues.)
I'm sure the readers feel as the stu-
dents did. They had no knowledge of
this object, so familiar to them in real
life yet in this case so totally obscure.
Several more readings proved to be of
no value. Words were words. Some-
thing else was needed.
We then used a few simple lines
outlining the form as in the diagram,
putting each line on the board as it
was verbally explained. Immediately
the group reaction showed that they
understood. You could see the surprise
on their faces for not recognizing
.something they felt they should have
known. Aren't many of our classes
the same? The thrill of understanding
bubbles over and the spontaneity of it
is stimulating. So it is that, in the class-
room, aids of all sorts are the equiv-
alent of adjectives and adverbs in a
sentence. Yes, the diggleswitch is a
cigarette lighter.
•feo-rdank
What does all of this prove? It
proves that in teaching we are merely
calling on the learners to recite if we:
(1) fail to clarify the concept for
ourselves before we started.
(2) ignore the total field of the
concept.
(3) overlook the background of our
students in relation to the concept
as our starting point.
(4) reply too heavily on lecture or
verbal symbols as our medium of
communication.
(5) ignore the need for aids to
communication.
(6) fail to see the relationship of
facts to concept.
Common though knowledge of this
may be, we still see a lack of applica-
tion of these good principles in the
classroom. Whv?
sorbTion tanK
ce. ._
absof
596
Educational Screen and Audiovisual Guide — November, I96(
AV
in the Church Field
btj William S. Hockman
One Faith
Out across the world. Christians are
becoming increasingly aware that they
art' one fellowship and share one
faith. This faith may take many
forms, include many institutions, and
embrace many peoples, and be amid
many diverse cultures. Yet, basically,
it remains one faith. But, how can that
be spelled out; shown, and made
clear?
It's not easy to do, but the 28-
minute color film Household of Faith
docs it pretty well. The film begins
v\ith 12 people, from as many coun-
tries, sitting at a circular table on
which is a huge globe of the world. It
ends with many kinds of Christians
gathered at the table of the Lord for
Communion. In between we witness
cooperation within the household of
faith. First, in the Christian Medical
College at Ludhiana, India; next, at
Madras where the College of the
Church of South India is staffed by
leaders from many denominations.
Again we see this spirit at work in
the Theological College of Bangalore.
Lastly, we see the Indian Christian
Church sending fraternal workers to
Africa and Thailand where they will
join Christians from Korea, Germany,
the Philippines and America.
Twelve denominations sponsored
this film which was produced by BFC
of the NCC. Since it is one of the offi-
cial films on the study theme "Into
All The World Together," it will have
wide availability through local film
rental libraries. First, inquire of the.se;
then write to BFC, 47.5 Riverside Dr.,
N. Y. 27. This is a B-plus production
job, with an "A" rating on general
utility for young people and up in
church and community.
Procession, Indeed!
Early in my ministry a layman re-
marked that something was "as diffi-
cult as leading a parade in worship."
Churching the moving and mobile
population of America is just about
that hard. This is brought out clearly
in the film The Procession, distributed
through the BFC of the National
Council of Churches, 475 Riverside
Dr., N. Y. 27. This is a motion picture
on the study theme "Heritage and
Horizons."
Photographed in Chicago, this im-
usual motion picture utilizes the inter-
view technique to explain the mission
of the church— to people in the heart
of a business district, to young families
in a suburban community, to those
who live in a rapidly changing area
of the city, and to those in a badly
depressed community. Here is the face
of the city. The church must be here,
but how? This film predicts new-
philosophies for churches both urban
and suburban. With America on the
move, what moves should the church
make? A highly mobile camera and a
good commentary give some of the
answers in 28 minutes, and for a rental
of $8.00 your church or its groups
mav see and hear these answers.
Filmstrip Evaluations
Stones About Church is a 4-unit
series of color-art filmstrips by Family
Filmstrips for use with 4 and 5 year
olds. These titles — "We Go To
Church," "Happy Times At Church,"
"Making Friends At Church," and
"Gifts For Our Church"— are closely
related to kindergarten lessons.
I liked the art. It is simple. I hked
the commentary. It says enough; does
not over-talk the i^ictures. I liked the
accent on church. Notice the titles;
not 'church school'. The larger con-
text is what we need. I like the ob-
jectives given on the filmstrips. The
concepts are strongly presented. The
teacher can't miss them. The basic
stand out. No homogenizing of big
ideas into baby-food here, as: "Now
children, give your pennies to Jesus."
Bobbie Trent (writer), Dorothy Grider
(illustrator) and Vic Perrin (narrator)
make a fine production team. The
utilization time is ju.st right; 4 minutes.
The leader's guide is helpful and
should be taken seriouslv. This is an
"A" job!
SVE brings us two new filmstrips on
Christmas in song: Christmas in
Sacred Music and Christmas In Folk
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Edi CATIO^AL SCREKN AND AUDIOVISUAL GuiDE — NOVEMBER, 1960
597
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Music. Both are good in content and
format. Both are useful. The first can
be used witli juniors and up where
it is to be the 'program'. The origin
of four sacred carols is given, followed
by the words of several stanzas. Organ
and mixed chorus provided the musical
background. Groups will find it easy
to sing along with the music. The four
carols are: O Little Town Of Bethle-
hem, Silent Night, We Three Kings
of Orient Are, and Joy to the World.
There are 41 frames.
The companion filmstrip, Christmas
In Folk Music, brings us the stories
and words of: Deck the Halls; The
Holly and the Ivy; Good King
Wenceslaus; Here We Come A-Carol-
ing; God Rest You Merry, Gentlemen;
O Christmas Tree, Up On The House-
top. The stories are short. The music
is festive. The art nicely composed
and the color good. Here is a film-
strip for the party in either church,
home or school. It will be enjoyed by
everyone from the third or fourth
grade up. There are 44 frames.
Each filmstrip alone is $6.00, with
record $9.00. The record alone is
$3.00, and the complete set of two
filmstrips and one back-to-back record
is $13.00. Order direct from SVE,
1345 Diversey Parkway, Chicago 14,
lU.
For primary and junior children
SVE has produced a lovely 35-frame
color-art filmstrip entitled Christmas
Gifts of Love. It concerns a family.
Each member decided to make a gift
for some other member, and the family
together decided to give, through
their church, to others. On Christmas
morning Mother and Father and Betty
and David sit around the Christmas
tree and are happy about what they
have done. Good job. With rcord
$9.00; $6.00 otherwise.
Notes and Comments on Films
We can learn something about a
film, of great importance in estimating
its quality and utility, by noting what
the producer says about it. The pro-
ducer of How Vast Is Space? (Adantis
Productions, 7967 Sunset Blvd., Holly-
wood 46) says "This film deals with
basic information in a manner which
will not become obsolete," and we
are inclined to agree with him.
Designed for junior high school sci-
ence classes, this film follows the line
of science in dealing with the ge-
ography and stiucture of space among
the stars and within the atom. In the
church we might use this film to ask,
What of God in a universe like this?
How shall man regard himself in
such a cosmos within such a universe?
Is the creator of the galaxies aware
of man, this very small speck on a
quite small world, in a solar system
which could blink out and not even be
missed in the vast imiverse?
While the taproot for religious faith
must grow in other than scientific top-
soil for most of us, it is good for the
faithful to take a look now and then
at how vast .space really is. This 18-
minute color film, with good cinematic
qualities, can be useful in this role.
While not often yielding to the
temptation to comment on theatrical
(35mm films) we will do so in the
instance of Masters of the Congo J«n-
gle. A great fUm. The finest nature
photography I have seen. Superb
camera work; extraordinary on-loca-
tion sound; color that's rich and true,
and a continuity which sets the native
African delightfully within his general
abode, nature. Produced by scientific
societies, it is good cinema.
Here is proof beyond doubt that if
a film is interesting it will also be
entertaining. Don't miss this one, and
when a 16mm version comes along,
as we hope it does soon, churches,
clubs, schools of all kinds will give
this superb film a large and apprecia-
tive audience.
New Experiences For Mentally Re-
tarded Children (b&w, 36 minutes,
from the Virginia State Board of Edu-
cation, Richmond) is a training film
for the teachers of such children, and
also normal children. Here before our
eyes is the patience, the tact, the skill
and above all else the love which all
good teachers have in more or less
degree. This love is evidenced by the
total acceptance of these children by
their teachers. Given a religious utili-
zation context, this film can give
teachers a peek into the depths of love-
in-action, or teaching.
Indian Summer, a b&w film of some
30-40 minutes, tells of a valley that is
to be flooded by a power project,
picking up the story of one old man
who says he will not move— but does.
As the camera follows him around—
in the manner of good documentaries
—his plight and pathos touch us deep-
ly and we reflect on the human price
of our marching technological prog-
ress. Produced by Folkfilm Produc-
tions.
Here is a trinity of useful films
(Southern Baptist): The Great Chal-
lenge, 30 minutes, on the work of the
church school teacher; Preparing to
Teach, 17 minutes, filmic description
of what real preparation involves; and.
Teaching The Word, 17 minutes, ac-
centing the central importance of the
Bible in Christian education (as the
Southern Baptists see it). The first
two have little or no denominational
reference, and the second tide is high-
ly recommended for use with teacher
groups.
598
Educational Screen and Audiovisual Guide — November, 1960
Facts and fancies about beverage
alcohol are dealt with interestingly
and effectively in the 14-minute color
film Theobald Faces the Facts— and
flunks! But you might, too. So might
your youth group. Why not give them
the various tests (of the film) to see
how well they can do. Bv the National
WCTU, Evanston, 111. '
Some years ago an American official
of a 'foreign' mission board (that was
the term then used) said he found
himself way down the line going
through the customs line in an Indian
city and no longer first as Americans
and British were wont to be, and
knew right then that a new day had
dawned in missions. That was the day
of the 'fraternal worker'.
This new day, and what it means,
is set forth in an interesting film.
Passport to Dehra Dun. When an
Indian churchman explains to a gov-
ernment official what a fraternal
worker is and does, the entry of an
American is granted. This explanation
constitutes the meat of the film for
us and we see a village worker at his
tasks, visit a great medical school, and
have pictured for us the meaning of
'dirty-hand education'. Good and use-
ful film; 28 minutes; color; produced
by the United Presbyterian Church's
commission on Ecumenical Relations,
475 Riverside Dr., New York 27,
N. Y.
Mission In Bolivia (25 minutes;
color; Board Missions, the Methodist
Church, 475 Riverside, N. Y. 27) is
an interesting, informative and moving
documentation of what the Gospel
means to agriculture and education
in this Andean country. Did you know
that the 50-year-old Francis Harring-
ton School in La Paz has 1,400 stu-
dents, that the government has given
special honor and recognition to the
church-sponsored Cochabamba, and
that this country is larger than Texas
and California combined? Neither did
I!
Most mission films to date have cen-
tered on a description of the mission-
ary process, and Beyond the Night is
such a film. A professional thief en-
ters a church on New Year's eve and is
never quite the same after that. This
stow change of his is the stuff we see
in the film, and it is put together in-
terestingly. By United Presbyterian
Church's Ecumenical Mission, 475
Riverside Dr., N. Y. 27; 28 minutes.
We have spoken of the fine utility
of the Methodist "Talk-Back Series,"
15-minute b&w TV films which rent
for S4.00 and are excellent discussion
starters. The Victims sets before us
the problem of police methods, and
Officer Travers and his methods will
be defended by some and condemned
by others. If vou don't believe this,
just show it to a group of men, women,
or young people and watch what hap-
pens when the lights go on! There are
26 titles in the series. Send to
TRAFCO, Nashville 3, for descriptive
material.
Latin America is the subject for
study in 1961-62, and the film Little
Man Stand Tall will help us under-
stand the missionary process in Para-
guay. As with the other titles above,
this film shows the Protestant faith
winning its way by its appeal to the
minds and hearts of people and not by
any kind of coercion. It helps all kinds
of church-neglected people stand tall!
Produced by the United Christian
Missionary Society, Indianapolis, Ind.,
it does a good job of spelling out
visually what 'missions' means.
Church parties would improve, in
most situations, if both young people
and their adult advisors could see
and take to heart the excellent advice
given in the 10-minute animated color
film Let's Have a Party. Good parties
don't happen; they are planned; they
run on tracks of principle, and the film
shows what the.se tracks are. By Broad-
man Films, Nashville, Tenn.
This and That . . .
• The "God's Wonders" series of 12
10-minute films produced by Church
Craft of St. Louis have now been
acquired by Concordia Films, 3558 S.
Jefferson St., St. Louis 18, Mo. Pro-
duced for children, and designed to
show God's handiwork in nature, these
useful films should now find a broader
usefulness in the church at large.
• The SVE Religious Catalogue is
available now. It lists many new film-
strips and over 600 2x2 color slides for
instructional or devotional use. Also,
it lists over 100 Great Art Prints which
are suitable for framing or study.
• Sticking filmstrips! I had trouble;
my students had trouble; a lot of other
folks had trouble with filmstrips stick-
ing in the projector this damp and
humid summer. What to do? Cathe-
dral Films, Inc., says that complaints
came only from himiid areas, where
the strips absorbed moisture. When
the heat of the lamp hits them they
sweat and stick. A phone conversa-
tion with Ben Peirez of Viewlex, Inc.,
brought out the same facts; and more
importantly, that his company is ex-
pecting to announce, by the time you
read this, a new filmstrip gate that
won't stick however wet the strip.
• Several times this summer we were
told by church leaders that their table-
type filmstrip Previewer had been a
good investment. They found what I
did. Tciichers will use it when they
will avoid the bother of using a pro-
jector for preview and study. It will
stimulate use, and improve it, too.
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Educational Screen and Audiovisual Guide — November, 1960
.599
AUDIO
by Max U. Bildersee
One of the nice things— and there
are many— about this audio business
is that things are happening all the
time. Sometimes you know well in
advance who is going to publish what
and when. And then comes the time
that you know absolutely nothing of
a tremendous project and you stum-
ble on it much to your pleasure and
delight.
We had the latter experience earlier
this year in Chicago when we met
Mack Reed. We had just entered the
exhibit area at the NAVA convention,
and the first booth we stopped at
carried the new and high sounding
title Academic Recording Institute.
We stopped to ask questions, we re-
mained to listen and ask more ques-
tions, and thus learned for the first
time of the most ambitious and po-
tentially far-reaching recording project
of the decade.
Where many major record distribu-
tors in the educational field began
with one or two records and grew
slowly, varying titles and talent to de-
velop exciting libraries, the Academic
Recording Institute has done just the
opposite.
First they developed an idea which,
succinctly, is 'investigation in depth'
and then decided on using the phono-
graph record as the medium by which
the ideas of outstanding current fig-
ures could be presented to the greatest
audience. The thesis is: scholarship
and artistry for group and individual
listening.
Then, after the idea, came the plan-
ning. The administrators went to the
drawing board, so to speak. They
created a blueprint for this unusual
project which involved such outstand-
ing people as George Jean Nathan, C.
Northcote Parkinson, Samuel Eliot
Morison, Ashley Montagu and Charles
Frankel. The areas these men repre-
sent are Taste and Genius in the Arts,
Politics: The Folklore of Government.
Morison hy Land and Sea, The Nature
of Human Nature and The Philosophi-
cal Perspective.
Having drawn the rough plans, pre-
pared the blueprints and secured the
best materials, it is not surprising that
Academic Recording Institute has gone
on to build an exceptional library of
records which should find broad ac-
ceptance in secondary schools, colleges
and universities and libraries through-
out the English .speaking world.
John Mason Brown, eminent critic
and author who has also had a lively
career on the lecture platform, deals
with Taste and Genius in the Arts un-
der the headings "The World of the
Theatre," "What is Greatness?" "The
Artist and His Times," "Laughter,"
"Development of Style," "The Revela-
tion of Character," "Biography and
Autobiography," "What is a Classic?"
"What Determines Taste?" and "Men
and Ideas." Good listening, all of them.
John Mason Brown, righl, is interviewed by Serrell Hillman in the series put
out by Academic Recording Institute.
in the variety of areas which Mr.
Brown is so well equipped to discuss.
The technique employed is that of
the informal interview, with the sec-
ond person not only asking questions
but also offering ideas for the featured
speaker to accept or refute and citing
examples, all of which contributes to a
fast moving presentation. Serrell Hill-
man, a journalist who has served the
news services, been a correspondent
and is a bureau chief for Time Maza-
zine, gracefully and skillfully guides
the disciLssions with John Mason
Brown but does not intrude to the
discomfort of the listener.
High school teachers, college i n-
structors and librarians will be in-
terested not only in hearing these
recordings but in offering their stu-
dents a chance to hear them as well.
Small, selected portions can be pre-
sented in class to stimulate discussion.
Smaller groups can comfortably listen
to longer portions, and individuals lis-
tening alone can pace the audio ex-
perience and hear the entire recording
at one time.
Selective Timing
We draw these differences because,
generally, the adult optimum listening
time is not over 15 minutes— more
nearly 10 to 12. At the end of this
short period there must be diversion
if comprehension is to be at a high
level. With modern communications
equipment in which each student
hears via headphones rather than a
loudspeaker — and consequently is
moved into closer physical approxi-
mation with the original sound source,
these time suggestions are subject to
extension.
True not only of these particular
records, but of all of the records in
the series, is their potential use in
home entertainment. Ideas can bt
fascinating, and listening in a social
environment will give added meaninfz
to these recordings to a great nian\
people. In the living room or den they
take on a personal meaning which nia\
be lacking in the stricter institutional
environment of the school or library
Libraries have herein an exception-
al opportunity to exploit these 'name
lecturers for the benefit of theii
patrons. It is entirely possible t(
schedule a year-long lecture series foi
a variety of interested people usinj
these records in the appropriate ordei
of presentation on a weekly basis
What a tremendous opportunity ti
bring these experts to the attention o
the community in a series of eveninj
auditions followed by open discussion
And, too, there is always the oppor
tunity to present these for teenager
in a similar series of special program
600
Educational Screen and Audiovisual Guide — November, 196(
through the hbrary or through the
school or as a cooperative program.
Ill addition to the accepted class-
room and instructional uses, school-
men can schedule listening periods
during free periods for interested stu-
dents. These can be schetluled during
the free luncheon period and be used
both for relaxation and intellectual
stimulation. During the 40- week school
year students can be introduced to the
ihistorical acumen of Morison, the
critical know-how of Brown, the some-
times 'tongue-in-cheek' but always
challenging attitude of Parkinson and
the scholarly approach of Ashley
Montagu or Charles Frankel. It is only
through such devices that today's
young people are going to be intro-
duced to such men and seasoned by
their experience.
This proposal can be enlarged upon
easily. There are sufficient recordings
of a challenging artistic and intel-
lectual nature to schedule a variety
program throughout the school year.
There are enough intellectually gift-
ed and interested students to justify
the program. And there are public
relations media within the school to
make these programs broadly attrac-
tive. The year-long listening program
can be planned by students with or
without adult supervision. The whole
area of the History of Music can be
included in the program. There can
be plays, readings of poetry. There can
be musical programs featuring style,
instrument, artist, orchestra or com-
poser. The variety is endless, and to-
day's teenagers faced with the chal-
lenge of contemplating, planning and
executing such a program will rise to
the challenge.
We find more and more evidence
that despite the highly publicized
'headline stuff which involves a few
young people there is a definite pre-
ponderance toward decency among
young people. The decade ahead will
see a marked trend in this direction
and it behooves our educational in-
stitutions at all levels to grasp leader-
ship in this and to offer the finest in-
formation available and to create an
attitude by precept which will impress
upon all— young and old alike— that
decency is normal and that contem-
plative individuals are the backbone
of the national and local community.
How many of your students under-
stand Parkinson's Law? How well do
you know its origins and applications,
even in the school of today? Is the
speaker serious, or is he teasing the
listener with his presentation. Only
through actually hearing it can school-
men know and be able to advise their
students.
Two Parkinsons
It is interesting that, within the
month, two different recordings of
Parkinson's Law have been called to
our attention. Both are very fine re-
cordings and either or both merit the
attention of teachers. In the Aca-
demic Recording Institute series on
Politics: The Folklore of Government
this is the introductory title. Others
included in the series are "The Politi-
cal Climate of the Far East," "The
Theory of Political Cycles," "Mon-
archy," "Oligarchy," "Democracy,"
"Dictatorship," "The Russian Com-
munist Theocracy," "The Phenomenon
of War" and "The Bureaucratic Ma-
lignancy."
The scholar, author and lecturer,
Cyril Northcote Parkinson, is inter-
viewed by a colleague and outstanding
teacher, Julian H. Franklin, whose
activities are chiefly in the field of
comparative government and politi-
cal theory. Dr. Franklin does not in-
trude on Professor Parkinson's ex-
pounding of ideas but rather deftly
/Ji4Jia CARDALOG® Record Reviews on Cards
Edited by Max LI. Bildersee
1023
INDIVIDUAL CROSS-INDEXED CARDS ALREADY ISSUEDl
SUBSCRIBE NOW - $25.00 a year
Audio CARDALOG - Box 1771, Albany 1, N«;w York
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programs. You can make your own stereo
recordings easily, to lit your exact require-
ments. The new tape recorder is a four-
track unit with simple push-button con-
trols. Two microphones are included for
professional-quality stereophonic record-
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possible unique new teaching and self-
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V-M/*tape-o-motic"' 4-Trock Stereo
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Model 722 $259.95 List*
Other Models Priced from $189.95
With complete simplicity in operation,
V-M's Synchronizer adds inaudible slide-
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On play-back, these cues actuate your
remote-control projector, automatically
advancing slides at the times selected!
V-M/Slide Projeclor Synchronizer— Model 1412
$49.95 List*
V-M ALSO OFFERS A COMPLETE "AUDIO
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ADDRESS-
CITY
KnUCATlONAL SCREEX AND AUDIOVISUAL Gl IDE — NOVEMBER, 1960
601
This man
demonstrate
the "new"
CONCEPT IN
LANGUAGE LABORATORY
COMPONENTS
. . . right In your own office
Now, for the first time, you con see and operate
a Language Laboratory before you buy.
There is a Switchcraft Distributor in your area
who will gladly call and demonstrate this new
concept to you.
Switchcraft Language Laboratory Components
give you many odvantages Including:
1. A classroom can be turned into a Language
Laboratory in minutes. 7. No permanent in-
stallation required. 3. All units especially con-
structed for class- ^^ iry
room use. 4. A sys-
tem thot is low in
cost and can be
used with your pres-
ent Tape Recorder
or Sound System.
Developed by Switchcraft — one
of the top manufacturers of
Quality Electronic components.
Write or use coupon.
iTwiTCHCRAFT, INC.
I Language Laboratory Division
I 5593 N. Elston Ave., Chicago 30, III.
n Have your speciolist call to demonstrate Lan-
guage Laboratory Components.
Q Send full details.
Noma
Position-
School
I Address-
I Cty
-Zone Stote-
rJ
brings to the surface and into focus for
the hstener the attitudes and informa-
tion which Professor Parkinson offers.
In addition to the ARI recording
on Parkinson's Law there is one of that
title offered by Libraphone in their
Athaneum series. This is the first re-
cording at 33.3 rpm offered by Libra-
phone which, to this time, has offer-
ed only readings of whole books after
the manner of the Library for the
Blind and intended fundamentally for
the use of handicapped people. The
Parkinson Recording (Professor C.
Northcote Parkinson Explains Parkin-
son's Law — Libraphone Athenaeum
Number AS-3301 — Libraphone, Box
215, Long Branch, N. J.) is, we hope,
the forerunner of a series of such re-
cordings which have broad appeal and
potentially wide use in the variety of
educational and service institutions
gradually adding to their audio li-
braries. Whereas Professor Parkinson
is interviewed in the ARI recording, he
speaks in lecture fashion on the Libra-
phone disc, and consequently is the
only voice heard.
If we have not already commimi-
cated to you our utter enthusiasm for
the Academic Recording Institute re-
cordings, let us say so now and quite
openly. The critic is in the happy posi-
tion of being able to share his en-
thusiasms with many— and still not lose
one whit of ardor for the object of
his appraisal. We urge you— all of
you— to take pen in hand and secure
immediately a copy of the catalog
which has been produced by these
fine people. Write to Mr. Mack Reed
at 3060 Locke Lane, Houston 19,
Texas, and ask for the Academic Re-
cording Institute catalog. Study it and
select the series which you want to
add to your collection— and add them.
You'll not be sorry.
Samuel Eliut Morison is another in the
stable of eminent speakers at ARI.
We asked Mr. Reed about the popu-
larity of the various series and he told
us the Philosophy records seem to be
leading in requests, but that doctors
generally prefer Montagu. It seems,
he told us, that Parkinson is the choice
of the business man and that school-
men on the secondary level lean
toward the Morison and Brown re-
cordings. On the college level, the
demand seems to be about equal for
all five groups.
A final word about Mack Reed's
point of view. He says, "I'm preju-
diced, but I know these recordings be-
long in every library— with or without
record players— because the discus-
sions stimulate reading, and they make
people think." I claim to be without
bias in this matter, and I entirely sup-
port his point of view. In fact these
recordings can be profitably added,
without exception, to the libraries of
secondary schools, colleges and com-
munities.
So: run, do not walk, to the nearest
postbox.
/Jecdia CARDALOG® Record Reviews on Cards
Box 1771— Albany 1, New York
D Please enter our 1 year subscription (s) to
Audio CARDALOG. 400 cards-10 issues-$25.00
n Please send us full information about Audio
CARDALOG.
Name
Organization or School
Address
City and State
602
Educational Screen and Audiovisual Guide — November, 1960
^;
from Lecture Hall to Language Lab.. .
this superb
^ new microphone
adapts perfectly to changing
teaching
techniques
A lecture is only as good as it sounds-and how it sounds depends first and fore-
most on the microphone. In designing the superb new Unidyne III microphone,
Shure mcorporated every feature that experience shows modern institutions need.
IT FOCUSES ON THE VOICE. Unidirectional pick-up pattern (from the front only)
suppresses random background noise. Students hear yon. not shuffling papers, not
footsteps, not street noises. Completely controls annoying feedback "squeaK'
UNPRECEDENTED VERSATILITY. Unobtrusive size, light weight, instant change from
stand to hand, faithful response, extraordinarily rugged design, simplicity and utter
reliability combine to make the Shure Unidyne III the most practical institutional
microphone ever created.
SPECIAL LANGUAGE LABORATORY MODEL. Model 544-HighIy and authoritatively
recommended for master microphone in language lab. (Shure also makes a
lower cost Model "425" "student-proof" microphone for use throughout language
laboratory systems.)
write on your letterhead:
SHURE BROTHERS, INC.
222 Hartrey Avenue, Evanston, Illinois
THIS FREE BOOKLET WILL HELP YOUR LEC-
TURERS. Improves their microphone techniques . . .
lelRs solve common public address system problems,
!oo. A basic guide to mastering microphone tech-
iique. Invaluable guide to the correct selection of
•nicrophones tor improving public address systems.
UNIDYNE m
by
SMUFRE
(/lANUFACTURERS OF THE WORLD FAMOUS UNIDYNE MICROPHONE . . THE MOST REQUESTED MICROPHONE AMONG PROFESSIONAL SPEAKERS
Educational Screen and Audiovisual Guide — November, 1960
603
FILMSTRIPS
by Irene F. Cypher
An ounce of imagination, a dash of
creativity, a sprinkle of fresh view-
point—oh, what they mean to the pro-
ckiction of any picture! And what they
can do to raise the level of interest-
holding potential for a filmstrip!
It is true that the general range of
subject content to be taught remains
fairly well fixed year after year; cer-
tain basic information must be con-
veyed to all pupils as they proceed
through their educational careers. This
does not mean, however, that the same
words must always be repeated when
conveying this information; neither
does it mean that the same type of
Hugged
construction
plus
ease of
handling \
equals . . .
Everyone working with audio-visual equipment
knows that your best buy Is the best you can
buy! In the case of projection screens, that's
Da-Llte ... a full line of wall-type and tripod
models with exclusive features developed over
the past 50 years by men who specialize In
Da-Lite Jr. Electrol-the finest electrically-oper-
ated medium-sized wall screen ever produced.
Your Da-Lite A-V dealer will gladly demonstrate!
VidunnaAten
projectKon scjeens
4 I ^^^^i
Ti^tite todcuf i
For complete
Intormation on Da-Llte
Vidlomaster Screens
and name of Da-Lite
Franchlsed A-V
dealer near youl
Vidlomaster A
Specially engineered
for use by
schools and industry
Da-Lite
SCREEN COMPANY
^Warsaw, Indiana
* Trademark
pictorial presentation must be use(
whenever the subject matter is visual
ized.
One of the favorite phrases use(
by everyone when attempting to givi
advice is, "Get a fresh viewpoint anc
you will see things more clearly.
These sage words should be nailed \\\
on the walls of every filmstrip pro
ducer's studio. There is no valic
reason why there cannot be some tract
of uniqueness, freshness, vividness
in the treatment given to subject mat
ter. Today's pupils approach all les
sons with a considerable degree of ex-
posure to radio, television, photog
raphy. The material presented to them
in the classrooms should equal, if no(
surpass these media in vividness and
interest appeal. Let's be willing tc
get a fresh viewpoint once in a while,
and present age-old facts in terms of
modem format.
Christmas Celebrated in Song (2 film-
strips, 1 record, 2 guides, color; pro-
duced by Society for Visual Education,
1345 Diversey Parkway, Chicago 14,
111.; $13.50 per set). Here is the ac-
count of how many of the songs as-
sociated with the Christmas season
came to be written. Christmas in
Sacred Music relates the stories be-
hind favorite hymns; Christmas in
Folk Music does the same thing for
favorite carols.
The filmstrips present both the pic-
ture story of the song and the words;
the records give an excellent musical
background for the material. Wherever
and whenever consideration is given
to music of .special seasons, these film-
strips will lend interest because they
both present information and allow the
viewer to participate in learning, for
they encourage the viewer to join in
singing the songs. They will be of in-
terest to any age group, and are to
be recommended for school groups,
choral groups and adidt or community
programs.
Every Teacher . . . An Active Foliticat
Citizen (single strip, color; produced
by and available from Citizenship
Committee, National Education As-
sociation, 1201 Sixteenth St., N. \V.
Washington 6, D. C; available for cost
of postage only for schools and meet-
ings, charge of S3 if print is kept)
Oiu' country was built to provide ar
opportunity' for citizens to take pari
in and assume responsibility for gov-
ernment. Certainly teachers should set
an example in any community for be
ing responsible citizens, willing t(
take part in local and national affairs
and being informed on political a!
fairs. The subject content of this fihn
strip offers suggestions on ways fo
604
Educational Screen and Audiovisual Guide — November, 196( Ii
!acher.s to participate in community
Ffairs, participate in political matters
ncl still remain well balanced, clear-
linking educiitional leaders. Discus-
on pamphlets accompany the film-
rip, and it is intended for use with
acher and communit>' groups. This
certaiuiv timelv material.
xplorers of the Netc World (6 strips,
)lor: produced b>' Encyclopaedia
ritannica Films, 1 1.50 Wilmette Ave.,
/ilmette. 111.; S36 per .set, S6 single
rips). These are the stories of the
mtributions made by the Spanish
cplorers to the settlement and devel-
)ment of the new world. Balboa,
ortes, Pizarro, Coronado, Ponce de
eo}i and De Soto are the men pic-
ired for us, and the material deals
ith the exijeditions, travels, con-
iiests and work of this group. Maps
sip to locate the areas reached by the
en, and there is considerable biogra-
bical information about the leaders
lem.selves. This is social history, de-
gncd to show what type of men
ioneered in opening up the new
orjtl to settlement and what human
)nclitions they encountered in carry-
ig out their tasks. Good, and can be
•commended for enjoyable and
orthwhile viewing in middle and
3per elementary social studies.
Learninfi To Look (6 strips, color, and
record; produced by Filmscope, Inc.,
Box .397, Sierra Madre, California;
$36.50 per set, $5.50 single strip,
$5.00 single record ) . There is so much
to see in the world around us, if only
we know how to look and what to look
for. In this series the camera helps
us to focus our eyes on Trees, Lumber,
Plants, Desert Flowers, Desert Tex-
tmes, and Desert Soil, Sand and Stone.
.As our eyes look, our ears help to un-
fold the story of what we see in de-
sign, what forms are to be noticed in
natural objects, and what beauty is
to be observed in the world around us.
This is a refreshingly well planned ap-
proach to the problem of stimulating
pupils to "see what they are looking
at" and to train them for the task of
observing and noting details.
The material is certainly well or-
ganized for art, nature study and lan-
guage arts at both the elementary and
secondary levels. We need more of this
type of filmstrip-record combination
for it provides a viewing-listening ex-
perience which cannot always be se-
cured first-hand, but which should be
made available to all pupils. The title
of the series is well chosen, for both
picture and record do indeed help in
the process of assisting pupils in "learn-
ing to Look."
(Cotitinued on next page)
NOW!
Prinr&itiire Man
in 0\M.r IVorld...
Shows the basic pattern of primitive
life OS it still exists in the Septk River
region of New Guinea. Here is
a self-sufficient people living in a
world almost untouched by modern
civilization. The film pictures the daily
lives of these people, showing how
the jungle furnishes them with food,
clothing, shelter, and transportation.
For upper elementary and secondary
social studies. An Americana production.
12 MINUTES. COLOR $120, RENT $6
Order your print today!
Write for free catalog.
^^ BAILEY FILMS, INC.
650» DE LONGPRE AVE. HOLLYWOOD 28, CALIF.
NEW BONUS
RECORDED TAPE
Some of our greatest popular songs — "Full Moon and Empty
Arms," "Till the End of Time," "Stranger in Paradise" - took
their melodies from the classics. Eight of these lovely themes —
in their original classical setting — are the basis for "Classics
that Made the Hit Parade."
This unusual program, professionally recorded in sparkling
full fidelity on Audiotape, is available Right Now from Audio-
tape dealers everywhere. (And only from Audiotape dealers.)
Don't pass up this unique opportunity to get a fine recorded
tape at a bargain price.
CUl
Monufodured b/ AUDIO DEVICES, INC.
444 Madison Ave., New York 22, New York
Offices in Hollywood & Chicago
ETAILS OF THE PROGRAM
rodin Polovtsian Dances from Prince Igor
{Stranger in Paradise)
hailfovsky Symphony No. 5 in E (Moon Love)
ildteufel Espana Waltz (Hot Diggity)
opin Polonaise No. 6, in Ab Major
(Till the End of Time)
haikovsky Symphony No. 6 in B
(The Story of a Starry Night)
chmaninoff Piano Concerto No. 2 in C Minor
(Full Moon and Empty Arms)
lopin Fantasie Impromptu in Cif Minor
(I'm Always Chasing Rainbows)
haikovsky Romeo and Juliet Overture (Our Love)
DUCATIONAL ScREEN AND AUDIOVISUAL GuiDE — NOVEMBEK, 1960
DETAILS OF THE OFFER
This exciting recording is available
in a special bonus package at all
Audiotape dealers. The package con-
tains one 7-inch reel of Audiotape (on
I'/j-mil acetate base) and the valu-
able "Classics that Made the Hit
Parade" program (professionally re-
corded on Audiotape). For both items,
you pay only the price of two reels
of Audiotape, plus $1. And you have
your choice of the half-hour two-track
stereo program or the 55-minute
monaural or four-track stereo ver-
sions — all at 7Vi ips.
See your Audiotape dealer now!
605
The New Administration in Washinfi,-
ton (single strip, black and white; pro-
duced by Educational Department,
New York Times, Times Square, New
York 36, N. Y.; $2.50 single strip, $15
for complete monthly series of which
this strip is the October, 1960, unit).
Whatever the outcome of the current
election the new president and new
administration will have many do-
mestic and foreign problems to meet.
Every new administration faces these
problems, and the student of history
needs to realize what part is played by
the president himself as compared and
contrasted with other branches of the
government. This is basically a dis-
cussion-news filmstrip, and it serves
to provide a basis on which to or-
ganize consideration of the form of
government under which we live to-
day.
Understanding Electricity 7 strips,
color; produced by Jam Handy Or-
ganization, 2821 E. Grand Boulevard,
Detroit 11, Michigan; $36.50 per set,
$.5.75 single strips). It would be hard
New . . . for Your Language
Laboratory — an Add-a-
Unit Tape File
Matches and lock-stacks with
your Standard Filmstrip
Library Plan cabinet
One new Standard Recording Tape Add-
a-Unit drawer file provides a more con-
venient way to safely file up to eighty-
four 5-inch or sixty 7-inch tape reels in
original cartons. It meets the need of
the starting, small, growing, or a large
recording tape library. Add-a-Unit as
your tape library grows, one on another.
Flexible
Has three adjustable filing rows for 5-
inch tape in the 3 rows, or one row
Order a No. 38 Standard
Drawer file from your A-V
Standard Audio-Visual 1
Library Plans for l
\
of 5-inch tape (24 reels) and one row
of 7-inch tape (24 reels) in cartons, or
2 rows of 7 -inch reels. Center row in
combination filing holds an additional
twelve 5-inch or twelve 7-inch reels in
cartons.
Lock-stacks with matching Standard
Filmstrip Library Plan cabinets Nos.
360D, 4E, 24, 400, 400E, 1080, 1200,
1200E and EB Films 2-drawer cabinets,
in use in thousands of schools.
! Thirty-six. 400-foot, 1 6mm films in cans
instead of tape may be stored in the Add
a-Unit, If desired.
Finished in hammerloid grey with 4-
inch tabs. Drawer opens and closes easily
due to MB extension arms. All reels
accessible. One unit bolts to another or
to a filmstrip cabinet.
Size 9"H X 19!/2"W x 171/i"D. Made of
heavy-gauge steel, electronically welded.
Wt. approx. 30 lbs. Mobile steel floor
bases available for this tape file.
Add-a-Unit Recording Tape
dealer, complete $36.80
• filmstrips
• sound filmstrips
• disc records
• recording tape
V • 2" X 2" slides
Catalog mailed upon request
JACK C. COFFEY CO., Inc.
710 Seventeenth St., NORTH Chicago, III.
to imagine a world without electricit
yet all too few of us really understar
the nature of electricity and how it
produced. The separate strips of th
set go, in detail, into the nature i
electricity itself, and also into tl
ways in which electricity is used in tl
home. The set is therefore valuable f(
science and for safety units.
We see how static electricity affec
us; experiments are given to illu
trate how a generator is developet
and how electric magnets differ froi
other magnets. The strips dealing wit
use of electricity in the home, and th
safety precautions to observe in usin
electric power are well done and ver
practical for general use. Basic sc
ence concepts are clearly presente
and the material is well organized fc
upper elementary and junior high sci
ence units.
N
EDUCATIONAL
DOCUMENTARY
HISTORICAL
W COMPREHENSIVE
16mm Sound Color
Pholography, narration and on-site sound
effects by noted trove! lecturer. Up-lo-the-
minute coverage. Suited for classroom in-
struction, informal education and recrea-
tion.
PUERTO RICO
THE VIRGIN ISLANDS, U.S.A.
OUR TEXAS HERITAGE
SICILY Island of the Sun
ICELAND Capri of the North
DCLGiUM Gateway to Europe
CYPRUS The New Republic
Sale: Color $150 (Virgin Islands $110)
1 V2 reels 1 % reels
Block ond While $75 each
Send for Descriptive Brochure
ROBERT DAVIS
PRODUCTIONS
Box 512 Cary, Illinois'
606
Educational Screen and Audiovisual Guide — November, Vki
AV
industry ne>vs
-Second Polaroids
Development time on Polaroid's
)00 speed film has been stepped up
jm 60 seconds to ten. Pictures of
irmal contrast are now completed in
)m 8 to 10 seconds, additional ex-
)sure (even up to the traditional 60
Tiico, Inc., is following up its NAVA
idf show debut with an exhibit of
iguage laboratory equipment at the
rlin Industries Fair. Picture above
aws James K. Bramblett (seated), one
28 honor students chosen to represent
; Lnited States, getting operating in-
uctions from project engineer Terry
irbin.
:onds) resulting in cumulatively
sater contrast. According to Robert
Casselman, vice-president for
es, the film's ability to resolve high
ntrast detail has been increased by
percent, while in the low contrast
fcas where most films have their
latest difficulty, resolution has been
)re than doubled. Price is unchang-
; newer stock is identified by a star
xt to the date stamp and by new
itruction sheets.
Imstrip Replacement Policy
It may be that other filmstrip pro-
cers follow a similar policy but this
louncement from Family Films hap-
ns to be the first that "registered"
re. The Good News, a dealer-circu-
ed, consumer-aimed house organ,
tes: "Your church never has to re-
wornout or damaged filmstrips.
;t return filmstrip in can, together
th 50 cents in coin to your dealer."
e one-page, SVjxU, two-color issue
done up in replica newspaper style,
:h each filmstrip announced as a
)arate "news" story, properly head-
ed to fit its story content.
Industry Section, Illinois AVA
Audiovisual dealers, commercial
film librarians, and manufacturers and
producers' field and staff personnel
have, for years, held equal member-
ship rights with educators in the Illi-
nois Audiovisual Education Associa-
tion. At the recent state meeting in
Aurora, an Industry Section meeting
was held parallel with those of the
AWARD WINNER
1960 Film Festivals
VANCOUVER • CANNES
UNIVE RSE
o
A fascf noting trip through space lo ©x-
plore the solar system: beyond our Milky
Way to the infinity of other golaxies.
16mm BAW Sound • 28 min.
Rental: $7.00 • Sote: $130
Send For Our Latest Catalog
Contemporary films
267 W. 25th St., Dept. ES, N. Y. 1, N. Y.
ORegon 5-7220 Midwest Office
614 Davit St., Evanston, III. DAvis 8-2411
PHILCO advances the
science of
visual education
WITH NEW TRANSISTORIZED
CLOSED CIRCUIT TV SYSTEMS
Visual education, through the use of
closed circuit TV, is being adopted
rapidly by schools throughout the
nation. Philco's broad experience in
educational TV is your assurance of
obtaining the greatest flexibility and
economy. Philco's new all-transistor
equipment is your guarantee of maxi-
mum reliability, freedom from main-
tenance and ease of operation. Write
today for information and your copy
of the Philco Closed Circuit TV
Systems Planning Guide.
Government & Industrial Group
4700 Wissahickon Ave., Philadelphia 44, Pa.
In Canada: Ptiiico Coip. of Canada. Ltd.. Don Mills. Onl.
Philco Closed Circuit TV Systems per-
mit multi-group instruction, with full
audience participation.
PH I LCO.
lucATioNAL Screen and Audiovisual Guide— November, 1960
h\f industry
news
(Continued from Page 607)
three other groups comprising tine
association-college and university AV
specialists, elementary and secondary
school directors and coordinators, and
school and public film librarians.
It was decided that the chairman
and vice chairman of the industry
group be chosen each year from the
area in which the association holds its
spring and fall meetings; the industry
group offers to handle pliysical equip-
ment needs at these meetings. With
the next spring meeting scheduled for
Springfield, Gerald Heckler, AV deal-
er there, was chosen chairman. The
fall meeting in Chicago will be covered
by the new vice chairman, Elgin Woll-
man of the SVE field staff.
The "Electronic -Stiulent IJesk"
Stik*a •letter,
PROFESSIONAL
LETTERING
TECHNIQUE
Write for literature
Stik-aletter Co. Rt. 2, bu moo, Esconoino, caiif.
"Electronic Student Desk"
'Ihis device reportedly was pre-
miered at the Mexico City meeting of
the International Association of Uni-
versities early in September, where
the visiting "four hundred presidents,
rectors and vice-chancellors from uni-
versities in 70 countries" were giv
a chance to respond to motion picti
tests in history, chemistry and Frenc
"The learned educators will ha
to be alert," according to the repc
"since the motion picture lecturer v
ask numerous verbal questions reqn
Dr. Irene Cypher, Associate Professor of Education at New YORK UNIVERSITY,
past-President of the METROPOLITAN Audio Visual Association, and A-V Editor of
Instructor Magazine, demonstrates the unique advantages of the Norelco
'Continental' Tape Recorder to a group of student teachers at N.Y.U. Selection of the
Norelco /or i^idusion in the exhibits in N.Y.U.'s "Model Classroom" was based upon
performance standards of fidelity, reliability, versatility and functional simplicity.
The Norelco 'Continental' is a product of North American Philips Co., Inc., High
Fidelity Products Division, Dept.lSII , 230 Duffy Ave., Hicksville, L. I., New York.
NewECCO Improve
Model D For
16mm & 35mm
Cleans — Lubricates —
Prevents Dust Static
Speedroll
Applicator #1500
Cleon ond inspect your film in on« Miy op:
tion. Operolei effectively ol leverol hum
feet per minute. Sove lime, fluid, labor,
money, lifetime bokelite conitruction. Elimln«
waxing. Absolutely safe ond NON-TOXIC .
NON-INFLAMMABLE. Widely used by schc
colleges and film librorios. $33 <l
Ecco No. 1500 Applicator '^1.
Ecco No. 1500 cleaning fluid, quart, Si
Gallon $♦
Ecco No. 2000 cleaning fluid for
NEGATIVES auorl, V
Gallon, $i
ALL FILM HANDLING SUPPLIES
IN STOCK
Acetone, per quort j)
Per gollon, St
Ethyloid Film Cement, pint |[
Film Handling gloves, per dozen »l
Golco Filmoter stop wolch, Swiss jewelled «•
ment. Measures equivalent footage for li
and 35mm film **■
THE CAMERA MART
1S45 Broadway (at 60th St.] N. Y.
PLaia 7-6977
608
Educational Screein and Audiovisual Guide— November, V
immediate responses. Each dele-
te will be automatically graded on
1 responses and the punched tape
K)rd of his results, feeding out of
; machine, will certainly stir up
ely comments from his associates as
his aptitude."
"The basic objective of the new de-
bpment," according to the head of
; firm that makes it, Williams Re-
irch Corp., "was to imitate, as close-
as possible, the functions of a 'live'
th Seminar-Workshop
I lie Tecnifax Corporation held its
til Seminar Workshop in Visual
niinunication at its plant in Hol-
|<e, Mass., Oct. 25-27. Their 20-page
ixll illustated book describes a
ist impressive 12-group consumer,
ining program.
ivis In New Building
Ainslee Davis, NAVA past presi-
it, has joined the growing ranks of
:'cessful audiovisual dealers who,
" m modest beginnings, have expand-
into new buildings of their own de-
n. A most attractive, highly func-
nal building now houses the Davis
diovisual. Inc., enterprise at 2149
nth Grape, Denver 22, Colo.
eps" At Church Meet
riie AV "Industry" was well repre-
tt'd at the I7th annual "Green
ke' confab on church audiovisuals.
long the equipment manufacturers
(resented were Beseler, Bell & How-
Centron, DuKane, Eastman, and
rwald.
\m()ng the film producers were
thedral, Charter-Oak, Coronet, Eye
te. Family, Jam Handy, SVE and
)rldwide, in addition to many of
denominational film makers.
Vext year's meeting will be on the
lal stamping grounds at the "real"
en Lake, in Wisconsin, starting
>t. 3. 1961. There is likely to be an
n larger industry representation
|re, at the most important top-level
j« id interested grass-roots) religious
meeting of the year.
pwLiNG Pictures
SCIENCE FILMS
^st^ (IN COLOR)
For Elementary Through
High School Grades
— SALE ONLY —
Write for List of New Releases
and Study Guides and Previews
56 So. Robartion Blvd., loi Angalai 35, Colif.
A sprrially ilcsipnea RCA video tape reorder, measuring only 20x20x100
inches, a 60 percent space reduction over current coininereial equipment, was
part of the equipment of the U.S. Navy nuclear submarine "Seadragon," which
recently trail-blazed a possible military and commercial Northwest passage
under the Arctic ice. It uses the regular 2-in. wide tape developed by Minne-
sota Mining and Manufacturing Company.
Why is CECO the Audio
Visual Equipment Center?
Because Ceco spans the entire
complex field. We sell and service
every professional type equipment
on the market — cameras,
projectors, screens, slide projectors,
animation equipment, sound
recorders, timers, tripods, etc.
More important, we provide
solutions to problems, no matter
how intricate. We charge for
the products. We make no
charge for our experience. That's
why most AV experts come to Ceco.
Proiects 2" x 2" and 3 '/a " x 4" slides
to a size and brilliancy comparable to
finest theater projection. High intensity
carbon arc lamp enables large screen
projection, in difficult-lo-darken rooms.
Single Frame Eyemo
SSinm filmslrip camera with
single frame advance mechanism.
Reflex viewing and specially
designed lens for slide film work.
CECO — trademark off
Canvra Equipment Compony
Weinberg Watson Analyst Projector
Ideal for teachers, doctors, coaches, for
studying recorded doto. Continuous vari-
able speed from 2 to 20fps. Single
frame advance. Flickerless projection.
SALES • SERVICE • RENTALS
(7flm€Rfl €c^uipm€nT(o..inc.
DepI.ESa, 31S West 43rd St., New York 3(, N. Y. • JUdion i-M20
Gentlemen: Please rush me FREE literature on
CECO Products for Audio-Visual use:
Nome
Firm
Address.
City
-Zone Slatc-
NOVEMBER, 1960
6()9
TRADE DIRECTORY FOR THE AUDIOVISUAL FIELD
KEY: (P) — produccrt, Importari. (M)— flionufacturari. (D) — daolars, distributors, film rsntol llbrorias, proiaction sarvlcas.
Whara a primary sourca alta affars diraci rantal sarvlcas, Iha doubla symbol (PD) oppaors.
COLOR FILM DEVELOPING ft PRINTING
Wfdt Starling Color Siidas
234 Hoddon Rood, Woodmar*, I. I., N. Y.
Author{x«d "Technicolor" doolar
FILMS
Association Films, Inc. (PD)
Distributor of Free-Loan ond Rental Filmt.
HaadqiHVtars:
347 Modlion Ave., N. Y. 17, N. Y.
Ragionol LIbrarlas:
Broad at Elm, Ridgefleld, N. J.
561 Hlllgrove Ave., La Grange, III.
799 Stevenion St., San Francisco, Col.
1108 Jacloon St., Dallas 2, Tex.
Australian Naws and Information Buraau (PD)
63« Fifth Ave., New York 20, N. Y.
tailay Films, Inc. (PD)
6S09 De Longpre Ave., Hollywood 28, Col.
•ray Studios, Inc. (PD)
729 Seventh Ave., New York 19, N. Y.
troadman Films (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Chapai Films (PD)
Div. McMurry Audio Electronics, Inc.
P. O. Box 179, Culver City, Colli.
Coronat Instructional Films (P)
Coronet BIdg., Chicago 1, III.
Family Films, Inc. (PD)
5823 Santo Monica Blvd., Hollywood 38, Calif.
Film Rasaarch Company
Onemia, Minnesota
Forest Indian and Science Films
Idaal PIcturas, Inc.
(PD)
(D|
Noma Offica:
58 E. South Water St., Chicago 1, ill.
Branch Exchangasl
1218 Comer BIdg., Birmingham, Ala.
1840 Alcotroi Ave., Berkeley 3, Col.
2408 W. Seventh St., Los Angeles S7, Col.
714 — 18th Street, Denver 2, Colo.
1331 N. Miami, Miami 32, Flo.
3S NE 13th St., Miami 32, Flo.
S2 Auburn Ave., N.E. Atlanta 3, Go.
S8 E. South Water St., Chicago 1, III.
15 E. Maryland St., Indianapolis, Ind.
614 — 616 So. 5th St., Louisville 2, Ky.
1303 Prytonio Street, New Orleans 13. Lo.
102 W. 25th St., Baltimore 18, Md.
42 Melrose St., Boston 16, Mass.
15924 Grand River Ave., Detroit 27, Mich.
3400 Nicollet Ave., Minneapolis 8, Minn.
1402 Locust St., Kansas City 6, Me.
3743 Gravois, St. Louis 16, Mo.
6509 N. 32nd St., Omaha 11, Neb.
1558 Main St., BuHolo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
2110 Payne Ave., Cleveland 14, Ohio.
119 Ninth St., Pittsburgh, Pa.
1201 S.W. Morrison, Portlond 5, Ore.
18 So. Third St., Memphis 3, Tenn.
2434 S. Harwood, Dallas, Tex.
54 Orpheum Ave., Solt Lake City, liloh
219 E. Main St.. Richmond 19, Vo.
1370 S. Beretonio St., Honolulu, T.H.
r<tarnatlonal Film Buraau (PDI
332 S. Michigan Ave., Chicago 4, III.
ICnowiadga Builders (Ciossroom Films)
Visual Education Center BIdg.,
Floral Park, N. Y.
(PD)
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
Mogull's, Inc. (D)
112.14 W. 48th St., New York 19, N. Y.
Unltad World Films, Inc. (PD)
1445 Park Ave., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melrose Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlanta, Go.
2227 Bryan St., Dallas, Tex.
5023 N. E. Sandy Blvd., Portland 13, Ore.
1311 N. E. Boyshore Dr., Miami. Flo.
FIIMSTRIPS
Broadman Filmstrtpi (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Christian Education Prass Filmstrips (PD)
Religious Subjects
1505 Race St., Philadelphia 2, Pa.
Family Flimslrips, Inc. (PD)
5823 Sonia Monica Blvd., Hollywood 38, Calif.
Enrlchmant Matariais inc. (PD)
246 Filth Ave., New York 1, N. Y.
Sociaty for Visual Education (PD)
1345 Diversey Parkway, Chicago 14
Taaching Aids Sarvica, Inc. (PD)
Lowell Ave. & Cherry Lone, Floral Pork, N. Y.
31 Union Square West, New York 3
Visual Education Consultonts, Inc. (PD)
VEC Weekly News Filmstrips
2066 Helena St., Madison, Wis.
FILMSTRIP, SLIDE & OPAQUE PROJECTORS
DuKana Corporatlen
St. Charles. Illinois
(M)
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80. III.
FLAGS, BANNERS, BUTTONS, AWARDS
Ace Bonner & Flog Company (Ml
224 Haddon Rd., Woodmere, 1. 1., N. Y.
All sizes — U.S., State, Foreign, etc.-immed, del.
GLOBES — Geographical
Danoyer-Gappart Company (PD)
5235 Ravenswood Ave., Chicogo 40, III.
BIOLOGICAL MODELS 8. CHARTS
Oenoyer-Goppart Company
5235 Raveniwood Ave., Chicago 40, III.
LABORATORY SERVICES
Byron Motion PIcturas, Incorporated
1226 Wisconsin Ave., wasnington, D. C.
Comoiete 16mm & 35mm laboratory services.
MOTION PICTURE PROJECTORS ft SUPPL
Bail ft Howall Co.
7117 McCormIck Road. Chicago 4S, III.
Eastmon Kodak Company
Rochester 4, New York
Victor Division, Kalart Co.
Plainville, Conn.
MAPS — Geographical, Historical
Danoyar-Gappart Company
5235 Ravenswooa Ave., Chicago 40, ill.
MICROSCOPES ft SLIDES
Danoyar-Gappart Company
5235 Ravenswooa Ave., Chicago 40, III.
PRODUCTION EQUIPMENT
Comoro Equipment Co., Inc. |
315 W. 43rd St., Now York 36, N. Y.
6510 Santo Monica Blvd., Hollywood, Col.
Comoro Equipmont Co., inc., of Florida
1335 E. Tenth Ave., Hialeah, Flo.
READING IMPROVEMENT
Psychotachnics, Inc.
105 W. Adams St., Chicago 3, III.
Mfgrs. of SHADOWSCOPE Reading Pacer
RECORDS
Tenn.
Broadman Films
127 Ninth Ave., North, Nashville 3,
Curriculum Materials Cantor
5128 Venice Blvd., Los Angeles 19, Col.
Records, Tape Recordings, Filmstrips, Book
Enrichment Matariais Inc.
246 Fifth Ave., New York 1, N. Y.
Foiicwoys Records & Service Corp.
117 W. 46th St., New York, N. Y.
Heirloom Records
Brookhoven, N. Y.
(History through Ballads & Folksongs)
Monitor Recordings, Inc.
413 W, 50lh St., New York 19, N. Y.
Russian, French, Spanish Language Moterlol;
Music Education Record Corp.
P.O. Box 445, Englewood, N. I.
(The Complete Orchestro demonstrated)
Spencer Press, Inc.
179 N. Michigan Av., Chicago 1, III.
National Sch. & Lib. Distributor Columbia
Records and Audio Books. Send for Iree ca:
RECORDERS — PLAYERS
Ailiad Radio Corporation
100 N. Western Ave., Chicogo SO, III.
SCREENS
Rodlont Manufacturing Co.
8220 No. Austin Ave., Morton Grove, 111.
SLIDES
Key: Kodochroma 3 x 2. 31/4 x 4V4 or
Keystone View Co. (
Meodville, Pa
Meston's Travels, inc. (
3801 North Piedros, El Paso, Texas
Wait Sterling Color Slides (
224 Haddon Rd., Woodmere, L. I., N. Y.
4,000 (scenic & mops) of teacher's world
SOUND SYSTEMS
Allied Radio Corporation
100 N. Western Ave., Chicago 80, III.
610
Educational Screen and Audiovisual Guide — Noveimbep, ;
'ItH
New Equipment and Materials
r addresses of the sources supplying
ormation on which these listings are
;ed, refer to Directory of Sources,
e 618. For more information about
y of the equipment and materials an-
unced here, use the enclosed readei
" Tice postcard.
NEW EQUIPMENT
PROJECTORS, Movie, TV
to Load 8mm Projector offers auto-
natic self-threading film transport
ystem; gear-driven swing-out (400')
" eel arms; 100-lumen lamp; loop set-
er; reverse; power rewind; per-
" nanent factory lubricated; 1" f/1.6
ens and carrying case $119.95; with
oom lens $139.95. B&H
For more information circle
No. 101 on return postal card.
ignetic-Optical Sound Projector, Bo-
ex S-221, speeds variable 16 to 24
ps; overplay feature permits record-
ng one track directly over another
vithout erasing, thus building and
esting a complete cumulative sound
" rack right on film at either sound or
Bolex 16nim Projector
silent speed; 15-watt amplifier; built-
in mixer permits playing outside
sound source simultaneously with that
on film; adjustable scanning beam;
2000 foot capacity; built-in strobo-
scope; with 8" speaker in lid, micro-
phone, earphone, and cover $1250.
BOLEX.
For more Information circle
No. 102 on return postal card.
PROJECTORS, Still
ocus-Tronic Slide Projector provides
remote control focus as well as
advance and repeat; built-in 3 to 30
Bell & Howell "Explorer" Projector
second automatic timer; safety-lock
editing device; 500-watt; 4" f/3.5 lens;
$119.95. With built-in remote control
pointer-ray $179.95; with 3W to 4%"
zoom lens, add $30. B&H
For more information circle
No. lO.S on return postal card.
6,000 lumen Slide Projector — improved
optics reportedly give 50 per cent
increase in light output from Gen-
arco's new model SM 3. New special
lenses and other accessories also an-
nounced in new A-V catalog. SM-3
with roto single-slide holder $1,030;
with manual slide-changer $1,084;
with electric 70-slide changer $1,398.
GENARCO
For more information circle
No. 104 on return postal card.
LANGUAGE LAB
Portable Tape Recorder, suited to lang-
lab use. Records half-track; 3-speed
l%to TA ips; two built-in speakers
and output jack for external speaker;
footage counter; 7" reel; wt less than
25 lb; 8'/ixl4V4xl6"; $179.50. RCA
For more Information circle
No. 10.5 on return postal card.
Laboratory FM Tuner Kit comes with
front end pre-assembled. sockets etc
pre-mounted; full color instruction
Scott "Kit-Pak"
book mounted in cover, designed for
student and hobbyist. Tlie first from
this source. $89.95. SCOTT.
For more Information circle
No. 106 on retarn postal card.
Mobile Lang-Lab Wheeled cabinet
houses tape recorder, teacher controls
and eight individual amplifiers and
student position connections. Students
hear own voices in comparison with
recorded master. 8-watt amplifier, 10"
speaker; AC power line for projector
connection. Serves also as movable
P.A. system. Complete with mikes,
headphones, for 8 students and teach-
er, $750. MOBILE-TRONICS
For more Information circle
No. 107 on return postal card.
SOUND EQMP'T.—
& Accessories
"Crown-o-Matie" A-51 monaural tape
player, designed for heavy-duty con-
tinuous operation in music systems,
plays up to 16 hours unrepeated time
at 3% ips, 8hr at 7%; I'/gips on special
order; suitable for 19" rack mounting,
42 lb., $695. I]>rrERAD.
For more Information circle
No. 108 on return postal card.
Dynamic cardioid microphone, made in
Austria, offers base attenuation switch
that cuts 8 db at 200 cycles when need-
ed. Built-in folding table stand. Under
$30. ELECTAP
For more information circle
No. 100 on return postal card.
Four New Microphones in Astatic 330
series. Model 335H dynamic, high im-
pedance, 50-12,000 cps; lavalier and
stand adaptor, on-off switch, $26.50.
Model 335L, same specs, low im-
pedance; $23.50. Model 333, ceramic,
high impedance, 30-12,000 cps; $17.90.
Model 331, ceramic, high impedance,
300-5,000 cps, built-in momentary-on
switch, $17.90, for communications and
25 mc citizen's band use. ASTATIC
For more information circle
No, 110 on return postal card.
4-Channel "Add-A-Track" Recorder per-
mits user to record on one track, re-
wind and record on the second chan-
nel while listening to what he has
put on the first, and then play back
both simultaneously. The master chan-
nels are non-erasable by the student.
Especially recommended for language
drill and music practice, all four
tracks play monophonically and will
also play stereo tapes. $225. Auxil-
iary amplifier-speaker Model 166 $75.
V-M.
For more information circle
No. Ill on retarn postal card.
"Lyceum" Classroom TV. 21", high
grade chassis, 20 kw high voltage sup-
ply reportedly gives 25% brighter
picture, glare minimized by tinted
glass and built-in light shield. Pre-
set fine tuning and stay-set volume
control; lock door over controls; two
8" speakers front mounted to the two
sides and close in front of set when
not in use. 5'0 above floor. RCA
For more Information circle
No. 112 on retarn postal card.
Idlcational Screen a.nd Audiovisual Guide — Nove.mber, 1960
611
FREE
Allied
444-PAGE 1961
ELECTRONICS
CATALOG
SAVE MOST on language
labs, Stereo hi-fi, record-
ing and phono equipment,
school sound systems,
training kits, electronic
parts. Write for Catalog.
ALLIED RADIO
1 00 N. Western Ave., Clilcago 80, III.
Something
Worth Looking
Into . . .
1
1
Ji
1
AUDI-VIEWER SOLVES YOUR FILM
PROJECTION PROBLEMS WITH
ONE COMPACT, EASY-TO-OPER-
ATE UNIT!
Yes, Audi-Viewer is worth looking
into. It will revolutionize your film-view-
ing program. Now you can show films
in any lighted room through the magic of
rear-projection viewing. Students stay in
their classrooms! Windows are open for
ventilation; There is light for note-taking!
Supervision is easyl
Developed by teachers to fill a long-
felt need in the field of film presentation,
the Audi-Viewer will more than please
you.
You can put an Audi- Viewer to work
for you right away by contacting your
nearest dealer or writing to us directly.
SARASOTA AUDIO-VISUAL CORP.
P.O. Box 3637 Sarosoto, Flo.
MISCELLANEOUS EQUIP.
Exposure Control Cap for Polaroid
"3000" in daylight, has tiny aperture
which cuts the stop to approximately
f:90 and the film speed to ASA 200.
Sharp pictures from 4 ft. to infinity.
$1.50 TIFFEN
For more information circle
No. 113 on return postal card.
Zoom Stereoscope. Two rhomboidal
prisms permit dual image viewing,
one superimposed precisely over the
other; continuous (zoom) variable
magnification from 0.7x through 3.0x;
I
Bausch & Lomb "Zoom TO"
no loss of focus or image blackout be-
tween changes; base is combination
stage and light box: eye pieces ad-
justable; $750. Various accessories
available, B&L.
For more Information circle
No. 114 on return postal card.
Educational Television Guidebook
By Philip Lewis, Board of Education, Chicago
Ready in January, 1961
This guidebook presents, in a single compilation, data and informa-
tion covering the field of educational and instructional television,
particularly from the systems, equipment, and educational applica-
tions point of view. This is the first book to approach this neglected
area in television development. For pre-service preparation of new
teachers; in-service orientation of administrators, supervisors, and
teachers; curriculum specialists; and can be used as a general source-
book for teachers.
Send for your on-approval copy
McGraw-Hill Book Company, Inc.
330 West 42nd St., N. Y. 36, N. Y.
Flo-Tronic Copier 300 Desktop cop
that reportedly combines conveniei
of dry-type machine with photo-
curacy of solution type. CORMAC
For more Information circle
No. 115 on return postal card.
"Sun Gun" Movie Light, a single ha
gen lamp in a 2% inch reflector, is i
ported to give as much light as 1
conventional 18" light bar with fc
R-30 photofloods. Draws 650 watts;
color temperature, 3400 Kelvin, su
Type A Kodachrome without a fill
as well as black and white. $24.95; ;
placement lamps $7.98. SYLVANIA
For more Information circle
No. 116 on return postal card.
Portable Darkroom features "Unibat
single solution developer-fixer tl
permits daylight loading of tank (
means of a changing bag), fixed tit
and removal in daylight. "Unidi
speeds drying. Other solutions ava
able, all in unbreakable plastic bottl
Handsome packaging of kits.
CORMAC.
For more Information circle
No. 117 on return postal card.
Project-O-Stand, cast aluminum plf
form 11x19", with legs adjustable 2
to 41" $37.88; 32" to 56" $39.75. SAF!
LOCK
For more information circle
No. 118 on return postal card.
Publications Display Rack, 28"x54", 1
depth or fastened to wall; shows e
tire face of 22 books, or 110 public
tions stacked 4-6 deep. Wt 12 lb. $15.S
BILLERETT.
For more information circle
No. 119 on return postal card.
Sound Tape Filing Cabinet, capacity li
reels; 19%xl6xl7"; lock-stacks wii
other record, f ilmstrip and fil
cabinets in this maker's extensive lin
$49.50. BRADFORD.
For more information circle
No. 120 on return postal card.
Trans-Scan televises transparencies 1
remote receivers without employing
camera. 36"x39%"x50" high, includiu
14" built-in monitor. CCCA.
For more information circle
No. 1*^1 on return postal card.
^^ TALK (*•• T*w (CllfM
■H TTPEWKITTfN MfSSAGiS
^b| raoiO'Mat slides
' MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Regular size 3V4X4 or tno Now Duplox 2x2.
Sold by Audio - Visual, Pholo & Th«atr*>
Supply Deolors. For FREE SAMPLE wrlf»—
RADIO-MAT SLIDE CO., Dapt. V,
323 Oakridg* Blvd., Doytono Baoch, Ft*.'
612
EDucATIo^AL Screen and Audiovisual Guide — November, 196i
NEW MATERIALS
KEY TO ABBREVIATIONS
p — motion picture
— filmstrip
—slide
-recording
33-1/3 r.p.m. microgroove record
in— minutes (running time)
— frames (filmstrip pictures)
-—silent
^— sound
—rent
iw — block A white
l^-color
I — Primary
t — Intermedlote
I — Junior High
Senior High
—College
Adult
AGRICULTURE
he 4-H Leader mp UCLA 27 min col
$247.50. Indoctrination and recruit-
ment of adult leaders for the 4-H
movement. A TT JH SH
For more Information circle
No. 132 on return postal card.
oil Conservation Pays mp FEDRES
18 min col loan. Importance of the
proper use of land as basis for pros-
perity in rural areas, and its impact
upon extension of credit by country
banks and business. Produced by the
Federal Reserve Bank of Cleveland.
SH C A
Write direct.
CINEMA and
COMMUNICATION ARTS
lore Tiian Words mp STRAUSS 14min
col $185 r$17.50 for 3 days. Cartoon
presentation of verbal and non-verbal
communication dynamics. A C SH
For more information circle
No. 124 on return postal card.
m fILM DOCIORS^
SPECIALISTS
in the science of
FILM
REJUVENATION
RAnOWELD Proceji for
• Scratch-Removal
• Mraslons • Dirt • "Rain
Send for (
*apid
Founded 1940
37-02C 27th St.. Long Island C.ty I.N.Y
FILM TECHNIQUE
BUSINESS EDUCATION
A Day at the Federal Reserve Bank of
Cleveland mo FEDRES 22min b&w
loan. Guided tour shows daily opera-
tions. For banking students and bank
employees. SH C A
Write direct.
Golden Link mp MFAIC 17V4min col.
The story of insurance from first
records of Chinese merchants (ca.
5000 B.C.) to present is told as a mural
is painted dealing with the subject.
The art phase is also developed in de-
tail. JH-A
For more Information circle
No. 125 on return postal card.
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
•I0106V
ATOMIC ENERGY
PHYSICS
GENERAL SCIENCE
CHEMISTRY
MICROBIOLOGY
BIKE SAFETY
BUS SAFETY
Science filmstripi available
under NDEA — Title 111.
VISUAL
SCIENCES
Box S99E
Suffern, New York
(Photo illustrates "NASSAU" exclusive print on LuXout DIM-OUT draperies.)
BETTER BECAUSE LUXOUT Draperies offer COMPLETE effective iigtit control:
LUXOUT TRANSLUCENT draperies eliminate glare in offices,
lounges, corridors and where audio-visual instruction is not given.
LUXOUT DIM-OUT draperies diffuse sunlight and darken rooms for
projected pictures.
LUXOUT BLACK-OUT (opaque) draperies give absolute darkness
when preferred for science rooms, auditoriums, orall-purpose rooms.
Widest selection of colors, patterns, materials!
Consult your LuXout distributor, or contact:
Free brochure, folders
and color samples
available upon request.
hk\it
MduJStr
INCORPORATED
Department ES
1822 East Franklin St.
Richmond 23, Virginia
Educational Screk.n and Audiovisual Guide — November. 1960
613
MICROBIOLOGY
Source Data Information on all phenomena.
Mature single-purpose films presenting the
most significant microbiological phenomena
disclosed in living organisms by the Nobel
winning Phase-Contrast method.
Write for descriptive folders
ARTHUR T. BRICE
Phase Films Sonoma, CalifornU
SLIDE MAKING
EQUIPMENT r
26
Siz,
es
Sh>
And
"Pesf
• IDEAL 3V4X4'
LANTERN
SLIDE MATS
The Professional
Standard For 50
Years! ^.^^^^^
Package- 25 mats 50c^^*^
Box - 100 mats SI S"!
1000 in bull, (not assorted) Z..." ■■■"■.•.„. .'."jlS
• "RIGHl SIDB UP" Red Spot Indent!.
• Typo Your Own Slides
on B&J RADIO MATS
Special crabon for writ-
ing or typing lilies -
transparent cellophane
and masking mat in-
cluded. White, amber or
green.
2x2" (100 slides) $2 — 3V.x4' (50 slides) $1.50
• NtW SHOE fILE ~ ""
Notebook style-displays
12 slides in full view
The VUE-FILE mount
fits standard
3-ring binder.
No. 4010.
Box of 25 $8.75
Box of 100 $35.00 -^-^
• LANTtRN SLIDE
HLE BOX Individual
QiV"/,-*!:.'PP'^" ''"•d 76-
J/4X4 slides. Leatherette-
covered wood. Handle.
No- 4011 $7.50
FREE CATALOG — 132
Pages of Photo Equipment
62nd ANNIVERSARY
Greatest Lens Offerings!
Cameras — Regular, Indus-
trial and Scientific! En-
largers — Solar etc.! Light-
ing, etc.! Accessories —
Write to; "ESAG 11/60. •■
BURKE & JAMEs: -
321 S.Wabasli Ctiicaoo 4, lihnc
ii..?aj7i;
iRlB^
Establishing Worlt Standards In Sam-
pling mp UCLA 25min col $250. Work
sampling measurement technique and
its use in setting standards for activity
difficult to measure by conventional
means. TT C A
For more Information circle
No. 126 on return postal card.
Through the Mirror mp JAM 27min
b&w $145. Examples of good and bad
selling through the eyes of the cus-
tomer. Revised version of "The Face
in the Mirror." SH A
For more Information circle
No. 127 on return postal card.
EDUCATION
Can America Afford Better Schools?
mp NEA 13>^min col $45. Local news-
hawk digs into why school costs have
gone up and why they will continue
to rise. Produced by Committee on
Educational Finance, National Educa-
tion Association. SH-A
For more Information circle
No, 128 on return postal card.
Secret of Freedom mp NEA 60min b&w
$100. Archibald MacLeish tells about
the defeat of a school bond issue in a
typical American town. NBC program
JH-A
For more Information circle
No. 129 on return postal card.
Planning Creative Play Equipment for
Young Children mp UCLA lOmin col
$137.50. How one community pooled
available talents and resources to
make and use these materials. TT A
For more Information circle
No. I.t0 on return postal card.
Teaching Language Skills II 3fs 2rec
UCLA 50min col LP. Titles: Back-
ground for Written Expression in
Kindergarten; Beginning Writing- In-
dependent Writing— Primary Grades;
Creative Writing— An Essay (record
only). TT
For more information circle
No. 1,31 on return postal card.
The World of Helen Keller mp HAR-
VEST 13%min b&w loan. Narrated
by Katherine Cornell, who also ap-
pears in it, this film commemorates
the 80th birthday of one of the most
famous women of the century. Miss
Keller is seen in her home and on
trips abroad in the service of the
blind of many nations. The obser-
vance of her 80th anniversary at the
United Nations is featured. JH SH C
A
For more information circle
No. 132 on return postal card.
FUN -P'-AYING
■ *''■ VOLLEYBALL
P.E, majors demonstrate skills, techniques
and team strategy of new official 6-girl
team sport 1960 release llmin sound
Color $100 r$5 B&W $60 r$3.50
MARJORIE E. FISH
1723 Oak St., Orange Gardens,
Kissimmee, Fla.
HEALTH, SAFETY
Journey In Health mp SMART 22m:
col $50 b&w $10. Importance of ha'
ing the family doctor regularly ar
continually supervise a child's healt
SH-A
For more Information circle
No. 1.H.S on return postal card.
Story Of the Bloodstream mp MOOD
29min (Part I); 24min (Part II); eac
part $220 r$10. Part I deals with tl-
heart as a pump and the circulator
system as pipelines, with phenomenj
pictures of the heart valves in actio:
and comparison of bodily functions t
those of the family automobile. Pa:
II traces radioactive iodine throug
the body; shows respiratory functior
of the red cell and factors influencin
its form. JH SH C
For more information circle
No. 1,S4 on return postal card.
INDUSTRY
Industries flat pix INPRO set of 10 pi
11x14" $2.50 Titles: Petroleum (2:
Tuna (2); Oranges and Lemons (2
Vegetable and Melon Crops (2). Int.
For more information circle
No. 1,S5 on return postal card.
LANGUAGES
Basic Russian Through Conversatl»
rec/tape WILMAC Two 7" 7% if
$14.95. Two 12" LP $9.95. Exercis
material fits into any Russian cours
JH through C. Vocabularies are fo)
lowed by slowly spoken dialogs, wit
spaces for student repetition.
For more information circle
No. 140 on return postal card.
Beginning Audio Lingual Materia*
tapes UCOLO available on 600' o
1200' reels, acetate or plastic tapi
single or dual track. Priced accordini
ly. 7% ips. Produced with NDEA ait
these Glastonbury tapes may be pui
chased and used only by persons train
ed in NDEA language training in
stitutes. Qualify under NDEA Titl
III. German (62 lessons); Franch (69)
Spanish (63); Italian (46); Russia)
(52).
For
No.
more Information circle
1.S6 on return postal card.
614
Beginning Spanish mp-tapes CBEF
films and 4 tapes, 72p manual $36
r apply. Correction, 4 filmstrips an
nounced Sept. 1960 as part of thi
unit are not included in current pack
age. JH-A
For more information circle
No. 137 on return postal card.
Language Newsreels mp TFC 6-8mi
b&w series (16 during academic year;
$250 or series of 8 @ $130. BA cc
operation of Fox Movietone News an'
MPAA these are now available i
English, French, German, Italian, Ruf
sian and Spanish, and when sufficier
demand develops other languages wi
be added. Classroom tested unde
Modern Association auspices. El Jl
SH C A
For more information circle
No. ISS on return postal card.
Educational Scrfptm amh ArininvieTTAT rixT.
irT,>.*.v,n m£.fj
LANGUAGE ARTS
Riddle-A-Rhyme 9fs EYEGATE col $25.
Eight strips are on consonants and
tlieir combinations, the ninth on
vowels and diphthongs. Designed for
speech therapy, language arts. Pri
Int.
For more Information circle
No. 139 on return postal card.
MATHEMATICS
Model Kits SCIMAT complete with all
parts and instruction manuals. Calculo
Anolog Computer kit $16.95; Brainiac
K-30 Computer Circuits Lab $18.95;
Space Spider, 18 black 6x6" perforat-
ed planes with coordinate index
system, on which geometric forms in
2- and 3-dimension are outlined in
fluorescent cord of 6 colors. $12.95. JH
SH
For more Information circle
No. 141 on return postal card.
MEDICAL and
ALLIED SCIENCES
Introduction to Tissue Culture Tech-
niques sfs UWF col fr 8min $9.10.
Producing and maintaining a monkey
tissue culture. C Lab Technicians
For more Information circle
No. 142 on retarn postal card.
Techniques of Laboratory Diagnosis of
Influenza mp UWF Training film for
lab technicians. Revision of earlier
film of same title. C A
For more information circle
No. 113 on return postal card.
MUSIC, General
Tlie Revolution rec COLREC 12" LP
with 62p illustrated book $10. Cantata
based on music of the American colo-
nies. For further description see this
title under "Social Studies— History."
JH-A
For more Information circle
No. 144 on return postal card.
PHYSICAL ED, SPORTS
High Country Holiday mp COTTON
15min col loan. Camping and Boat-
ing vacation in Great Smoky Moun-
tains National Park. JH-A
For more information circle
No. 145 on retnrn postal card.
RELIGION, ETHICS
Good News to All People sfs CON-
CORDIA col 42fr. The spreading of
Christianity at home and in distant
lands; includes several hjTnn frames
for audience participation. Pri-A.
For more Information circle
No. 146 on return postal card.
The Greater Guilt mp BROADMAN
28min b&w $180. A lawyer's unusual
experience brings him to realize the
wrong of judging others in disregard
of one's own faults. Modern applica-
tion of Luke 6:37-42. JH-A
For more Information circle
No. 147 on retnrn postal card.
Household of Faith mp BFC 26min col
r $12 b&w r $8. Lease col $240 b&w
$160. Rajkumari. noted Indian leader,
explains the Asian Christians one-
church concept as exemplified in
various joint mission activities. Pro-
duced cooperatively by 12 denomina-
tions for the interdenominational
foreign missions study theme (1960-
61) "Into All the World Together."
JH-A
For more information circle
No. 148 on return postal card.
Journey to Nazareth mp NOVIK 27%
min col sale. Christmas in the Holy
Land, air-borne pilgrims, Nazareth,
Hanaan, Christmas morning with
Nazareth children. JH-A
For more Information circle
No. 149 on return postal card.
A Mighty Fortress rec WORDREC 42
min monaural $3.98; stereo $4.98. Also
35 other titles of similar suitability for
church group use, by Wheaton Col-
lege, Baylor Choir, Northwestern
University, World Vision Quartette,
Youth for Christ, etc.
For more Information circle
No. 150 on retnrn postal card.
Seventy Times Seven mp BROADMAN
28min b&w $180. Modernized version
of the parable of the unmerciful serv-
ant. JH-A
For more information circle
No. 151 on return postal card.
Shadow of Tomorrow mp BROADMAN
28min b&w $180. The self-centered
thoughtlessness of a young wife comes
close to wrecking her marriage. SH-
A.
For more information circle
No. 153 on return postal card.
This Night mp BROADMAN 28min b&w
$180. Dramatic version of the parable
of the rich fool. (Luke :12) JH-A
For more Information circle
No. 153 on return postal card.
SCIENCE, Biology
Black Widow Spider mp MIDDLEHAM
12min col sale. Life cycle of spider
(and fly) in stop-motion photography.
Also shown are the praying mantis
and the alligator lizard. JH
For more Information circle
No. 154 on return postal card.
We Explore the Stream mp CORONET
Umin col $110 b&w $60. Boy and girl
find snails for their aquarium and ob-
serve interdependence of plant and
animal life along a stream near their
home. Pri.
For more information circle
No. l.%5 on return postal card.
NEW! The WILD RICE Story . . .
"Mahnomen — Harvest of the North"
. . . Selectsd at a U.S. Entry in the 1960
Edinburgh and Venice Foilivoli, this documen-
tary film ihowi the ancient Chippewa "woter"
harvest of WILD RICE, stressing its importance,
pott and present, to the life of the northern
forest Indians.
History — Social Studies — Geography
17 Min. Color
Preview prints from
FILM RESEARCH COMPANY
Box 1015, Minneapolis 40, Minn.
$170
There is something
under the sun!
A new screen for
vie^^ing pictures in
undarkened rooms
It is true that you can project better
pictures in darkened rooms — but
there are many times when room
darkening is inconvenient, difficult
and costly. Now, with the new-
Radiant exclusive "truly lenticu-
lar" screen, which controls both
horizontal and vertical light reflec-
tion, you can project slides and
movies effectively in normally or
partially lighted rooms where no
unusual lighting conditions prevail.
For schools — this enables viewers
to take notes during showings, min-
imizes inattention and misbehavior,
and permits simultaneous use of
collateral material.
Send for Illustrated Booklet
which gives the complete ex-
olanation of this neu) truly
lenticular screen, also catalog
giving specijications and prices
of Radiant's complete line of
lenticular and glass-beaded
screens of every type for ev-
ery purpose.
RADIA
RADIANT MANUFACTURING CORF^kv
P. O. Box 5640 • Chicago 80, III./ \
Gentlemen: Please rush me free copy of
.vour booklet 'The Miracle of Lenticular
Screens" and complete Radiant Screen
Catalog. Depf.
ES-116
Name .
School
Add ress . —
City
.Zone State-
Edl'cational Screen and Audiovisual Guide — November, 1960
615
4 SPEED
RECORD «r
TRANSCRIPTION
PLAYERS
tPrite for illuttrUtd
cattlog
AUDIO-MASTER
1 7 E. 45tti St, New YDrk
Adventuring in
CONSERVATION
■>
16mm color
motion picture
• portrays the balance of
nature
• illustrates good conser-
vation practices
• demonstrates responsibil-
ities of campers
INDIANA UNIVERSITY
COMPCO
professioiuil (jitality reels and cans
r (ire preferred by...
the customers
of-
OeO.Mf. COLBURN
LABORATORY, Ino.
Only Compco otters "a new dimension in .
quality" recognized and accepted by leaders
in the movie making industry, compcos su-
periority is attributed to a new, major
advance in film reel construction — result-
ing In truly pro/esstonal reels that run
truer, smoother, providing lifetime protec-
tion to valuable film. Compco reels and,
cans are finished in a scratch-resistant'.
baked-on enamel, and are available in all ''
16 mm. sizes — 400 ft. thru 2300 ft. For details
and prices write to:
COMPCO
corporation
1800 N Spaulding Ave , Ci.cago 47,
SCIENCE, General
Fundamentals of Science, Grades IV
and V 9fs EYEGATE col $25. Titles
range from The Earth — A Great
Storehouse to Electricity In Everyday
Life. Elem
For more information circle
No. 156 on return postal card.
Light for Beg^lnners mp CORONET 10-
min col $110, b&w $60. Basic prop-
erties;; sunlight compared with man-
made illumination; shadows, reflec-
tions, rainbow. Pri.
For more information circle
No. 1.57 on return postal card.
Motograph Science Charts SCIMAT to
be assembled, with animated parts
S9. The Eye; The Electric Bell; The
Thermometer; The Seasons; Vending
Machine; and How the Day Grows.
Designed by Harry Milgrom, Super-
visor of Science, New York City
schools. JH Int
For more Information circle
No. 158 on return postal card.
Science Model Kits SCIMAT complete
with all parts and instruction books.
Science of Photography, includes
"Optibox" camera model and devices
for 45 experiments with light. 72p and
32p illust. books. $19.95 Automat kit,
(mechanics, gear reductions) $39.95.
Ultra-violet Science Lab kit $16.95.
Pre-Electrlcity Physics kit $5.95.
Dynatron kit on basic electronics
$19.95. JH SH
For more Information circle
No. 1.59 on return postal card.
The Space Age 9fs EYEGATE col $25
Titles range from Pioneers of Space
to Stations on the Moon. Int JH
For more Information circle
No. KiO on return postal card.
The Planet Earth mp AV-ED lOmin col
$100 b&w $50. Animation and effect
photography depict origins of our
planet. El-C
For more Information circle
No. 161 on return postal card.
Scientific Method In Action mp IFB 19-
min col $195. From Galileo to Dr.
Jonas E. Salk; the six-step sequence
is applied in the discovery and test-
ing of the polio vaccine. General ap-
plicability of the scientific methods.
JH SH C
For more information circle
No. 163 on return postal card.
Clean Film the Modern Way
Edwal COLOR FILM
CLEANER
—Anti-Static
—20 Times less toxic
than carbon tetrachloride
Fast, Reliable, Economical
4-oz. 65c 1-gal. $8.25
Ask your dealer
Edwal Scientific Products Corp.
555 W. 119th Street. • Chicago 28, Illinois
What Are Things Made Of? mp CORO-
NET 11 min. col $110 b&w $60. Mattel
— solid, liquid, gas; atoms and mole-
cules; elements and compounds; phys-
ical and chemical change. Int JH
For more Information circle
No. 16.S on return postal card.
Work and Power mp IFB Hmin col $150
A high school class in an amusement
park find many applications of the
principles they studied in their
science class, pulleys, levers, inertia
momentum, centrifugal force, work,
power. Color-coded animation visual-
izes significant relationships. JH SH
For more information circle
No. 164 on return postal card.
SCIENCE
Physics, Chemistry
Ballistic and Space Vehicle Systems mp
UCLA 28 hours, b&w R (for 15
weeks) $2500. Film lecture series on
fundamental, current R&D informa-
tion on which to base a systems
engineering approaches. C Scientists,
Engineers.
For more information circle
No. 165 on return postal card.
Memory Devices mp BELTEL 27min
col loan. Basic concepts and terms;
information storage devices used in
modern computing machines; punch-
ed cards and tapes, relays, magnetic
tapes and drums, ferrite cores and
sheets; twisters, capacitor arrays,
Barrier Grid Storage Tube, Flying
Spot Store. SH C
Write direct.
Physics and Fire Engines mp AVIS 11-
min col $110. Fifth grade studies
simple machines, use toy fire engine
applications of their principle and
then makes a trip to the fire house
for a "treasure hunt" to locate applica-
tions on the real thing. Elem.
For more Information circle
No. 166 on return postal card.
Similarities in Wave Behavior mp
BELTEL 26Vimin b&w loan. Demon-
stration lecture by Dr. J. N. Shive of
Bell Telephone Laboratories. JH C
Write direct.
SOCIAL STUDIES, General
The Federal Reserve Bank and You mp
FEDRES aOmin b&w loan. High
school class assignment takes student
to president of his local bank, where
the role and importance of the Federal
Reserve System is explained. Pro-
duced by the Federal Reserve Bank
of Minneapolis. SH A
Write direct.
USED 16MM Sound Projec-
tors, also sound films, rental,
sale, exchange. Write for free
catalog. National Cinema, 71
Dey St., N. Y. C.
616
Educational Screen and Audiovisual Guide — ^Novembeu, I960
You and Your Money mp FEDRES 12%
min b&w loan. Elementary cartoon
treatment of flow of money spent in
retail purchase and its effects on the
economy. Produced by the Federal
Reserve Bank of Richmond. JH SH A
Write direct.
Your Money's Worth mp FEDRES 38
min col loan. Federal Reserve Bank
official explains nature of money,
and its role in inflation and deflation
cycles. Produced by the Federal Re-
serve Bank of Richmond. C A
Write direct.
The Cowboy 2fs FILMSCOPE col ea $5.
I: The Rodeo. II: On the Ranch, where
the cowboys use the same skills in
working together. Elem.
For more information circle
No. 167 on return postal card.
Where Were You mp FORD 30min b&w
free loan sale @ $35. Behind the
scenes story of American politics; how
a small minority is able to dominate
primary and eventually general elec-
tion results through operation of
party machinery due to the apathy
of the mass of the American voters.
JH SH C A
For more information circle
No. 168 on return postal card.
SOCIAL STUDIES,
Geography, Travel
The Soviet Union: An Introduction mp
GJP 18min col. Survey of the geo-
graphic and historical ideas of this
massive land and its peoples. Indige-
nous sound. Color is recent, summer-
time: some b&w footage is pre-1917.
SH-A
For more information circle
No. 169 on return postal card.
Middle East and India 6fs EBF av50fr
col set $36 ea $6. Titles: Bombay,
Gateway to India: Village in India;
Pakistan. East and West; Along the
Rivers of Iraq; Mountain and Desert
in Syria; Village and City in Turkey.
El JH SH
For more information circle
No. 170 on return postal card.
The New Alaska mp USDA 27y4min col
b&w apply. How the U.S. National
Forests contribute to the economy and
well-being of the 49th State. The
work of the Forest Service is empha-
sized. JH-A
Write direct.
New Lives for Old mp ETS 20min col
$210. Cultural anthropological study
of changes in life patterns of the
Manus people of the Admiralty
Islands and their adaptation during a
2.'5-year span. JH SH
For more Information circle
No. 171 on return postal card.
Middle East and India 6fs EBF av 50fr
col set $36 ea $6. Titles: Bombay,
Gateway to India; Village in India;
Pakistan, East and West; Along the
Rivers of Iraq; Mountain and Desert
in Syria; Village and City in Turkey.
El JH SH
For more information circle
No. 172 on return postal card.
The Rayattam mp FILM IMAGES 18-
min b&w $95. Documentary flim
depicting ancient dance worship in
south India. C A
For more information circle
No. 178 on return postal card.
NEW PUBLICATIONS
Basic Facts and Figures on education,
culture and mass communications.
1959. UNESCO.
Write direct.
Better Language Instruction — For More
Students brochure and bid specifica-
tions. Free. EDWARDS
For more Information circle
No. 173 on return postal card.
Catalog of Family Films for Your
Church. 24pp free FAMILY.
For more information circle
No. 174 on return postal card.
Directory of Air Transport Films lists
223 motion pictures from 27 airline
sources, in 12 languages; prices, ex-
hibition conditions, descriptions. 76
pp. Free. International Air Transport
Association, Public Relations, 1060
University St., Montreal 3, Que.,
Canada.
Write direct.
Educational Language Recordings. List
of readings and music suggested for
use in study of Spanish under NDEA.
Free. SPAMUS.
For ntore information circle
No. 175 on return postal card.
TENT LIFE IN BIBLE LANDS
Shows what doily life might hove been tike in
early Bible days. Home environment, daily tosks,
dress and family customs are shown.
14 color transparoncies mounted in "childproof"
Viewmaster-type
FILM DISC
For us* with Primary grades and up.
^ — ^ With script, study print, in
/aB^^9\ s^w^^y ^oldor $1.65
Is hapel Films
V _y p 0 Box 179, Culver City, Collf,
Advertisement
HELPFUL BOOKS
ADMINISTERING AUDIO-VISUAL SERV-
ICES. By Carlton W. H. Ericloon. Covert
admlntstrativa, suparviiory, and tach-
nological problams, amphasizing com-
patant parformanca In oil larvica a(-
pacts. 479 pp., illustrated. Macmlllon
Company, 60-5th Ava., Naw York 11,
N. Y. S6.95.
AUDIO - VISUAL MAHRIALS: TNilR
NATURE AND USE. Ravlsad Edition
By Walter Arno WIttlch and Chorlei
F. Schullar. S70 pp. 249 lllustratloni
14 Color Plate*. Harper A Brother*
49 E. 33rd St., New York 16, N. Y.
19S7. $«.50.
EDUCATORS GUIDE TO FREE FILM-
STRIPS. Compiled and Edited by Mary
Foley Horkhelmer and John W. Differ.
Twelfth Annual Edition, 1960. Edu-
cator* Progre** Service, Dept. AVG,
Randolph, Wi*. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
piled and Edited by Walter A. WIttlch,
Ph.D., and Gertie Hanaon Hal*ted,
M. A. Sixth Annual Edition. 1960.
Educator* Progre** Service, Dept.
AVG, Randolph, Wi*. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkhelmer and John W. Differ. Edu-
cational Consultant, John Guy Fewl-
kes. 20th Annual Edition, 1960. Edu-
cator* Progre** Service, Dept. AVG,
Randolph, Wi*. $9.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Cour*e of Study In
Photoplay Appreciation. By William
Lewin and Alexander Frailer. Illus-
trated. Educational & Recreational
Guides, Inc., 10 Brainerd Road, Sum-
mit, New Jersey. $2.95 en approval.
Educational Screen a>d Audiovisual Guide — November, 1960
617
Motion Pictures of the U. S. Dept. of
Agriculture. 58p. 1960 USDA.
Write direct.
100 Selected Films in Economic Educa-
tion. Catalog. 34pp. 75c. JCECED.
Write direct.
Sound Language Teacliing — Tlie State
of the Art Today. Holton, King,
Mathieu, Pond. Handbook on the elec-
tronic classroom for modern langu-
age teaching. "100 Questions", with
page references on where to find the
answers. 210 pp $5.50. UNPUB
For more Information circle
No. 176 on return postal card.
Sources of Free and Inexpensive Mate-
rials for Education prepared in co-
operation with the College of Kduca-
tion. West Virginia University, by
fcther Deuer. 204 Blueville Dr.,
Grafton, W.Va. 127pp mimeo $1.
Write direct.
Television and Radio News, Bob Siller,
Ted White, Hal Terkel. Three "pros"
present the mechanics and career
opportunities of broadcast journalism
in clear, simple terms. This book
should be of interest and value in
speech, public relations and guidance
in high school and college. 227p $5.95.
MACMILLAN.
For more Information circle
No. 177 on return postal card.
Directory of
Sources and Materials
Listed on pages 611-618
If
SUBJECT: ROOM DARKENING
your budget ^f^won't permit
darkening of all classrooms ,^^^^-^
for proper motion picture showing,
we have the only answer in the
simple, practical, and economical
WILSON MOVIE -MOVER "RP."
Easy-rolling, easy-to-use — brings edu-
cational films to the classroom with-
out fuss.
Uses your
present projec-
tor (any make)!
For Bell L
Howell projec-
tors, $139.50:
most others,
$159.50. Write
now for literature & full details.
H.Wilson Company
106-E Wilson Street
Park Forest, 111.
Complota line of teniibly-pricad, high-quality
proiector tablet
ASTATIC CORP., Conneaut, Ohio.
AV-ED— 7934 Santa Monica Blvd., Hol-
lywood 46, Calif.
AVIS Films, Box 643, Burbank. Calif.
BELTEL — Bell Telephone Laboratories.
Consult local telephone company.
BFC — Broadcasting and Film Commis-
sion, National Council of Churches of
Christ in the USA, 475 Riverside Dr..
New Yorlt 27, N. Y.
B&H Bell & Howell Co., 7100 McCor-
mick Rd., Chicago 45.
BILLERETT Company, 1544 Embassy
St., Anaheim, Calif.
BIRAD Corporation, 35 W. 53rd St..
New York 19. N. Y.
B&L — Bausch & Lomb Optical Co., Ro-
chester 2. N. Y.
BOLEX— Paillard. Inc., 100 Sixth Ave.,
New York 13, N. Y.
BRADFORD Products Co., 8106 N.
Ridgeway, Skokie. 111.
BROADMAN Press, 127 Ninth Ave., N..
Nashville 3, Tenn.
C-BEF: C-B Educational Films. Inc., 690
Market St.. San Francisco 4, Calif.
COCA — Closed Circuit Corporation of
America, 5397 Poplar Blvd.. Los An-
geles, Calif.
COLREC— Columbia Records, 799 Sev-
enth Ave., New York 19, N. Y.
CONCORDIA Films, 3558 S. Jefferson
Ave., St. Louis 18, Mo.
CORMAC Photocopy Corp., 80 Fifth
Ave., New York 11, N. Y.
CORONET Films, 65 E. South Water St.,
Chicago 1, 111.
COTTON — National Cotton Council,
FOB 9905. Memphis 12, Tenn.
EBF — Encyclopaedia Britannica Films.
Inc., 1150 Wilmette Ave., Wilmette,
111.
EDWARDS Company, Inc.. 94 Connecti-
cut Ave., Norwalk, Conn.
ELECTAP — Electronic Applications,
Inc., Stamford, Conn.
ETS— Educational Testing Service, 20
Nassau St., Princeton. N. J.
EYEGATE House, Inc., 146-01 Archer
Ave., Jamaica 35, N. Y.
FAMILY Films. Inc., 5823 Santa Monica
Blvd., Hollywood 38, Calif.
FEDRES— Federal Reserve Bank— your
nearest branch will probably have a
film loan service for films produced
by peer banks, and from other
sources. Those listed in this issue, for
example, are available from Federal
Reserve Bank of Chicago.
FILM IMAGES, Inc.. 1860 Broadway,
New York 23, N. Y.
FILMSCOPE, Inc., Box 397, Sierra
Madre, Calif.
FOLKWAYS Records and Service
Corn., 117 W. 46th St., New York 36,
N. Y.
FORD Motor Company, Motion Picture
Dept.. Dearborn, Mich.
GENARCO Inc.. 9704 Sutphin Blvd., Ja-
maica 35, N. Y.
GJP — Grover - Jennings Productions.
P.O. Box 303, Monterey. Calif.
HARVEST Films. 90 Riverside Drive,
New York 24, N. Y.
IFB — International Film Bureau, Inc..
332 S. Michigan Ave., Chicago 4, 111.
INPRO — Instructional Productions
Company, 2527 Honolulu Ave., Mont-
rose, Calif.
INTERAD— International Radio & Elec-
tronics Corp., S. 17th and Mishawaka
Road, Box 123, Route 4, Elkhart, Ind.
JAM Handy Organization, 2821 E. Grand
Blvd., Detroit 11, Mich.
MACMILLAN Co., The, 60-62 Fifth
Ave.. New York 11, N. Y.
MFAIC — MFA Insurance Companies,
Columbia, Mo.
MIDDLEHAM — Ken Middleham Pro-
ductions, P. O. Box 1065, Riverside,
Calif.
MMM — Minnesota Mining and Manu-
facturing Co.. 900 Bush St., St. Paul
6, Minn.
MOBILE - TRONICS, Westover Road,
Morrisville, Pa.
MOODY Institute of Science, 11428
Santa Monica Blvd., Los Angeles 25,
Calif.
NEA: National Education Association,
National Commission on Safety Edu-
ration. 1201 16th St., N.W., Washing-
ton 6, D. C.
NOVIK — David Novik Productions,
2468 Centenala Ave., Los Angeles 64.
Calif.
PICBUS— Pictures for Business. 1937
Holly Drive, Los Angeles 38, Calif.
RCA Communications Products, Adver-
tising Manager, Building 15-1, Cam-
den. N. J.
SAFE-LOCK, Inc., Hialeah, Fla.
SCIMAT— Science Materials Center. 59
Fourth Ave., New York 3, N. Y.
SCOTIN— Scott Instrument Labs, Inc.,
17 E. 48th St., New York 17. N. Y.
SCOTT— H. H. Scott. Inc., Dept. P, 111
Powdermill Rd.. Maynard, Mass.
SMART Family Foundation, 65 E. South
Water St., Chicago 1, 111.
SPAMUS— Spanish Music Center, 127
W. 49th St., New York 36, N. Y.
STRAUSS— Henry Strauss Productions.
31 W. 53rd St.. New York 19, N. Y.
SYLVANIA Electric Products Inc., 1740
Broadway, New York 19.
TFC— Teaching Film Custodians, Inc..
25 W. 43rd St., New York 36, N. Y.
TIFFEN Optical Co., 71 Jane St., Roslyn
Heights, L.I., N. Y.
TVA — Tennessee Valley Authority In-
formation Office, Knoxville, Tenn.
UCLA — University of California, Educa-
tional Film Sales Dept., Los Angeles
24.
UCOLO— University of Colorado, Tape
Duplicating Service, Bureau of Au-
dio-Visual Instruction, Stadium Bldg.,
Room 348. Boulder, Colo.
UFPA — University Film Producers As-
sociation, Motion Picture Div., Dept.
of Photography, Ohio State Univers-
ity. 1885 Neil Ave., Columbus 10, Ohio.
UNESCO Publication Center, 801 Third
Ave.. New York, N. Y.
UNPUB — University Publishers, 59 E.
54th St.. New York 22, N. Y.
USDA— U.S. Dept. of Agriculture, Mo-
tion Picture Section, Washington 25,
D. C.
UWF— United World Films, 1445 Park
Ave., New York 29, N. Y.
VALERIE Pictures, P. O. Box 3114,
Cleveland 17, Ohio.
V-M Corporation, 305 Territorial Road,
Benton Harbor, Mich.
WILMAC Recorders, 921 E. Green St.,
Pasadena. Calif.
WORDREC— Word Records, Inc., P.O.
Box 1790, Waco, Texas.
618
Educational Screen and Audiovisual Guide — ^November, 1960
UCATIONAL SCREEN AND
*»E«O0fCAL READING M^
Received
^^'^2'^ 1960
UDIOVISUAl
JIDE
December, I960
V
''fe
liMUiuuuu^
• Wendy's First Christmas Card"
— International Film Bureau
see p. 633
Two Views-1960 and 1961-page 636
•9-.-.«rfLi-T New Directions For AV Trai nine— page 638
'^^ uoiuians- tec
aan end auvi^Ah^
^eciaiOd^ FROM 3M
for language instructors !
An exclusive taped report by leading
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Now, a special tape recording. "First the Ear . . .", tells the
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now use tape to win keen student interest, enthusiasm and
concentration ... in both mod-
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Whether you have a language
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or simply use portable tape re-
corders, you'll find many
valuable teaching ideas by
listening to this new tape. For
example, it tells how students
become more proficient by
hearing many native voices and accents . . . tells how both you
and your students can better evaluate individual achievement
. . . tells how you can pre-record practice drills, then spend more
time making corrections and working with individual students.
"First the Ear . . . ", prepared for professional educators with
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is available to you for only $1.50. Just return the coupon
below to 3M Company . . . manufacturers of professional-
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recording requirements.
J^INNESOT* ]V^INING AND ]yf «N UFACTURI NC """'"^ ^j^JlkvWl^
...WHERE RESEARCH IS IHE KEY TO T O M O II R O W '!^|^g|Sp|P>
"Scotch" is a registered trademark of ttie 3M Co. ©1960 3M Co.
TEN.
^[^INNISOT* ^y^lNINC AMD ]\f A N U f tCTU 1 1 NO COMPANY
Magnetic Products Division (Dept. MCG-1 20 iBox 3300, St. Paul 6, Minnesota
Please send the new 30-minute tape, "First the Ear . . ."
Enclosed is check or money order for $1.50. (Make check
payable to Minnesota Mining and Manufacturing Company.)
ZONE,
_STATE_
The Cover Scene
Wendy's First Christmas C^arij
highlights a httle girl's excitement at
receiving this novel Christmas greet-
ing. The film then takes the viewer
through the production processes in-
volved in the card's creation. See the
review on page 667 in the Industrial
Arts section.
The Authors
C. M. ToHKELSOx is associate pro-
fessor of education and chairman, in-
structional materials, at Pennsylvania
State University. E. K. O.xhandler is an
associate professor, Syracuse Univer-
sity.
Richard D. Foltz teaches 5th
grade at the Woodridge Elementary
School in Bellevue, Washington. He is
a graduate student at Seattle Univer-
sit\-, working for his Master of Educa-
cation in administration.
Philip L. Burger is owner of Visual
Education Equipment Co., Buffalo,
\ew York. A progressive dealer in
audiovisuals, he publishes his own
Visual Educ.\tion News, distributed
\\ idely in the area.
Mrs. E.stelle Hodes, housewife
and grandmother, is on the administra-
tive staff of the Newark, N. J., Board
of Education. She acquired her knowl-
edge of audiovisuals in parent-teacher
work, recently gained a degree in soci-
ology after 12 years of night school.
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED, Editor. JAMES R. CUMMINGS, Man-
aging Editor. WILLIAM S. HOCKMAN, Editor for tlie
Church Field. L. C. LARSON and CAROLYN GUSS,
Editori for Film Evoluotionj, MAX U. BILDERSEE,
Editor for the Audio Field. IRENE F. CYPHER, editor
for the New Filmstripi. PHILLIP LEWIS, Technical
Editor. WILLIAM F. KRUSE, Trade ond Public Re-
lolions Consultant. IRENE THORSON, Editorial
Assistant.
BUSINESS STAFF
S. GILLETTE, Publisher. MARIE C. GREENE,
WILLIAM LEWIN, Associate Publishers. THEA H.
BOWDEN, Business Manager, OLIVE R. TRACY,
Circulation Manager, PATRICK A. PHILIPPI, areo-
lotion Promotion. WILMA WIDDICOMBE, Adver.
Using Manager.
Advertising Representatives
WILLIAM LEWIN, 10 Brainerd Road, Summit, N. J.
(Crestview 3-30<2)
WILLIAM F. KRUSE, 2000 Lincoln Park West BIdg.,
Chicago 14, III. (Bittersweet 8-53131
EDITORIAL ADVISORY BOARD
lAMES W. BROWN, School of Education, San Jole
Slate College, California
EDGAR DALE, Head, Curriculum Division, Bureau of
Educational Research, Ohio Stole University,
Columbus
AMD DE BERNARDIS, Assistant Superintendent,
Portland, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge.
Audio-Visual Education Section, Los Angeles
City Schools, Los Angeles, California
W. H. DURR, Supervisor, Bureau of Teaching Ma-
terials, State Boord of Education, Richmond,
Virginia
CHARLES F. HOBAN, Institute for Cooperative Re-
seorch. University of Pennsylvania, Philodeiphio
EMILY S. JONES. Executive Secretory, Educational
Film Library Association, New York City
f. EDGAR LANE, supervisor. Instructional Moterlolt
Deportment, Board of Public Instruction, Dade
County, Florida
F. DEAN McCLUSKY, Professor Emeritus, University
of California, P. O. Box 446, Nice. Calif.
SEERLEY REID, U. S. Office of Education, Nollonol
Defense Education Act, Washington
EDUCATIONAL SCREEN AND
AUDIOVISUAL
GUIDE
December, 1960 Volume 39, Number 12, Whole Number 392
EDITORIAL
635 Innovationism
SPECIAL FEATURES
636 Two Views-1960-1961
672 Annual Index
ARTICLES
638 New Directions for AV Training G. M. Torkelson, E. K. Oxhandler
641 A Community Resources File Richard D. Foltz
642 School Holds Preview Party Philip L. Burger
644 AV Aids Make Teaching Easier Estelle W. Hodes
NEWS REPORT
632 Industrial AV Meeting
DEPARTMENTS AND FEATURES
623 The Authors
623 Cover Scene
626 News
632 Letters
646 AV in the Church Field William S. Hockman
649 Audio Max U. Bildersee
652 Filmstrips Irene F. Cypher
655 Film Evaluations L. C. Larson, Carolyn Guss
659 AV Industr>' News
662 Trade Directory
663 New Equipment and Materials
670 Helpful Books
671 Directory of Sources
675 Index to Advertisers
ATIONAL
I ATION
OK
Founded in 1932 by Nelson L Greene
BUSINESS & EDITORIAL ADDRESS: EDU-
CATIONAL SCREEN & AUDIO-VISUAL
GUIDE. 2000 Lincoln Park West BIdg., Chi-
cago 14, Illinois. Contents Indexed in the
Wilson Educational Index. For microfilm vol-
umes, write University Microfilms. Ann Ar-
bor. Michigan.
SUBSCRIPTION PRICE (U. S. currency or
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N»TION«^
EDUCATIONAL SC:R1XN & AUDIO- VISUAL
GUIDE is published monthly by Educational
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ENTIRE ISSUE COPYRIGHT 1960 BT
THE EDUCATIONAL SCREEN. INC.
CHARLES F. SCHULLER, Director, Audlo-Vlluol Cen-
ter, Michigan State College, East Lonting,
Michigan
ERNEST TIEMANN, Director, Visual Instruction Bu-
reou. Associate Professor, Division of Extcn.
sion. The University of Texas, Austin
DON WHITE, Executive Vice President, National
Audio-Visual Association, folrfox, Virginia
Educational Screen and Audiovisual Guide — December. 1960
623
YOURS FOR THE ASKING!
Tecnifax Corporation is continuously developing in its Visucom Labora-
tories new and interesting techniques for using the "overhead" pro-
jector. Training in these techniques is available to you, v/ithout charge
for materials, facilities or instruction, through the following services:
SEMI-ANNUAL SEMINAR-WORKSHOPS ... at these hard-working, three-day seminar-workshops,
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of "overhead" projectuals . . . five-day course . . . small
classes . . . facilities for working out specific projects.
TECNIFAX LITERATURE ... a series of brochures
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FOR ADDITIONAL INFORMATION, call or write Tecnifax
Corporation, Holyoke, Massachusetts.
Tecnifax equipment and materials are approved for purchase
under the National Defense Education Act.
BRANCH WORKSHOPS . . . projectual-
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twenty-six sales branches . . . registrations are
accepted for groups or individuals.
TECNIFAX
CORPORATION
Manufacturers of
Vitval Communi cation
Matarialt
and
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HOLYOKE, MASSACHUSETTS
V J
624
Educational Screen and Audiovisual (»uide — December. 1960
"Nous sommes en train
d'etudier le frangais
elementaire."
"We are studying
elementary French."
I'Sk ^> '^ 481
1^1 V^l 1^1 1^1
# # # #
^ '1^^ ^ ^
ij^i i|^i 1^1 ij^i
M m^ m
'5' '9' '9'
101 101 101
101 101
One classroom... one console... five different activities!
EDWARDS LANGUAGE LABORATORY
In this typical classroom situation, one 30-position, 2-channel
Edwards Language Laboratory serves five simultaneous activ-
ities (4-channel models available when required). 13 beginners
work on a master lesson using Lesson Channel 1. Nine inter-
mediate students work on a second lesson using Channel 2.
Three more advanced students work with tapes saved from
an advanced class, recording their responses while erasing old
practice material recorded by previous students. Three absen-
tees make up work on tapes saved from a previous lesson.
Two students use a free period for some independent lab
work. The language laboratory is
utilized to the fullest extent. Any
number of separate lesson activ-
ities or subjects may be handled.
The instructor has complete con-
trol over all 30 booths and can
monitor or communicate with
any student at any time. The in-
structor can utilize the Edwards
Language Laboratory's extreme flexibility to include visual
presentations, channeling sound for films, slides, TV, etc.
through the lesson channel's auxiliary input. He can use the
function selector's recite position to channel the recitation of
one student (or a conversation between himself and one stu-
dent) to the rest of the group. The Instructor may pick up any
student tape he desires to check, or to hold as a master tape
for later use. There are many language laboratories, but only
Edwards offers such versatility and ease. Write today for
detailed literature on this more effective teaching tool for
creative language instruction.
EDUCATIONAL EQUIPMENT
DIVISION: Edwards Company,
Int. Dent. A-10. Norwalk, Connecti-
cut; Edwards of Canada, Limited,
Owen Sound, Ontario. Better
Language Instruction, For
More Students, The Most Effec-
tive Way. e 1900 COWARO* COMPANY, INC.
Educational Screen and Audiovisual Guide — December, 1960
625
News
people
organizations
events
ALA Exhibit At 1962 Fair
Will Include AV Equipment
Receipt of a $30,991 grant to the
American Library Association from
the Council on Library Resources,
Inc., Washington, D. C, for use in
planning a "Library of the Future"
exhibit at the forthcoming Century 21
Exposition in Seattle has been an-
nounced by David H. Clift, executive
director of the ALA.
The Century 21 Exposition, first
international exposition to be held in
the United States since 1939, will be
held from April 21 to October 21,
1962. The new grant, which is in
addition to a $2,000 grant this past
May from the Council on Library Re-
sources for a feasibility study, will be
used to develop plans for participa-
tion by the ALA in the Exposition.
The ALA exhibit, as envisaged, will
display in a library environment ran-
dom access data processing machines,
film storage and retrieval machines,
audiovisual devices, teaching ma-
chines, film viewers and printers,
communication devices including *dis-
tant television transmission, and ma-
chine translators. The exhibit will in-
dicate what the technical proficiency
of the machines can contribute.
Education Groups Plan Two
European Tours in 1961
Two trips abroad will be made
during the summer of 1961 under
auspices of the Comparative Educa-
tion Society and Phi Delta Kappa's
Commission on International Educa-
tion. One, June 18-July 22, covers
Denmark, Sweden, Finland, the So-
viet Union, Poland and Czechoslo-
vakia. The second, Aug. 13-Sept. 16,
includes Denmark, Holland, Germany
and Belgium. In charge of arrange-
ments is Gerald H. Read, Kent State
University, Kent, Ohio.
FCC Permits ETV To Use
Microwave Facilities
The Federal Commimications Com-
mission, in an important decision, has
responded to NAEB's petition to grant
an exception in behalf of educational
broadcasters regarding the use of
microv\'ave facilities for inter-city TV
relays. The significance of this deci-
sion is that now education can estab-
lish its own microwave facilities to
link educational TV systems in wide-
ly separated communities, rather than
resorting to common carriers. The rul-
ing, which excepted non-commercial
educational users only, should have
profound influence in development of
state and regional ETV networks and
closed circuit systems.
Keynoters Mark AV Trends
At Texas AV Meeting
Dr. Chester Babcock, executive di-
rector, division of instruction and cur-
riculum, Seattle Public Schools, de-
livered the keynote address when the
Texas Audio-Visual Education Asso-
ciation held its ninth annual meeting
October 30 through November 1 at
the Windsor Hotel in Abilene.
Participating in a panel discussion
on the keynote address were a curricu-
lum director, audiovisual specialists
on public school and college levels, a
school librarian, a superintendent and
an educational psychologist.
Moderated by Dr. Harold E. Wig-
ren, director of audiovisual education
of the Houston Independent School
District, these were Miss Susan
Crutchfield, director of curriculum of
the Galveston Public Schools; WUey
Dr. Frederick J. ('.. Muinli liui- d...?(iMiril
duties as a-ssistaiit to the director of the
University of Texas visual instruction
bureau, according to an announcement
by Dr. Ernest F. Tieniann, director. Dr.
Mundt had been doing teaching and re-
search at the University of Wisconsin.
Embry, consultant of audiovisual ed-
ucation of the Dallas Independent
School District; Quincy L. Atha, di-
rector of audiovisual education. East
Texas State College, Commerce;
Travis Tyer, president of the Texas
Association of School Librarians, Sem-
inole; Supt. J. B. Wadzeck of San
Angelo; and Weldon Barnett of Abi-
lene.
Subject of the keynote address, as
well as other aspects of the program,
were in line with the conference
theme: "TEXAVED Looks Ahead:
The Imi^act of New Technological
Developments on Curriculum and
Teaching and the Uses of Insbuc-
tional Resources."
Utah State Univ. Will
Produce Taped Lessons
A television studio at Utah State
University is being equipped to turn
out tape recorded courses for broad-
cast to the student bod\' and the home
viewer.
A major benefit of the on-campus
tape recording operation, according to
university president Daryl Chase, will
be elimination of the twice-a-week
treks taken since 19.54 by Utah State
faculty meml>ers 80 miles over the
mountains from the University at
Logan to the nearest television trans-
mitters in Salt Lake City.
"Frequently truck-loads of special
equipment, laboratory animals and ex-
perimental devices have accompanied
the instructors and prcxluction group
on the 160-milc round trip, even in
rugged weather," Chase said. "With
our new studio equipment we will be
able to produce material here and mail
the finished tapes to both commercial
and education television stations in
Salt Lake."
The studio is being equipped by
RCA.
EFLA Board Elects Officers,
Plans New Membership Drive
The Educational Film Library As-
sociation reports that its new presi-
dent, elected for a one-year term, is
Frederic A. Krahn, assistant director
of the East Meadow Public Library,
Long Island, New York.
Re-elected as vice president is
Galon Miller, director of audio-visual
education of the School City of South
Bend, Indiana, who will also serve as
chairman of EFLA's membership
committee. New .secretary is lola B.
Tryon, director of the film depart-
ment of the Russell Library, Middle-
town, Connecticut. Together with ad-
ministrative director Emily S. Jones,
these officers will serve as the associa-
tion's executive committee.
EFLA's general membership of over
(Continued on page 628)
626
Educational Scree.n a.\d Audiovisual Guide — December, 1960
"We saw how practical a teacher can be about A-V aids
before we selected this Kodak Pageant Projector."
Says John M. Chilcoat,
Principal at the new Nor-
wood Elementary School,
Baltimore County, Md.,
selected by A.A. S.A. for
its exhibit of outstanding
school designs:
"From our teachers' point of view, class-
room order and pupil attention are basic
requisites before any learning can take
place.
"A-V aids, they feel, must contribute to
the entire learning experience— should not
disrupt order, nor distract attention. When
attention is held, the learning process is
quickened, the subject more thoroughly
understood.
"Our teachers expressed themselves on
these matters when we were examining
projectors. Then they selected the Kodak
Pageant Projector as their practical choice.
Easy to set up, the Pageant meant pro-
grams started promptly. Quiet, the Pageant
didn't distract students by machine noise."
Because reel arms, belts and cords are
all permanently attached in place, the
Pageant sets up easily. Operation is so
simple that many teachers leave it entirely
to the children.
To see a demonstration of the Kodak
Pageant's brilliant screen image, its high
quality sound, and its other practical fea-
tures, call a nearby Kodak A-V dealer. Or,
write for Pageant Bulletin V3-22. No
obligation, of course.
Kodak Pageant Projector y EASTMAN KODAK COMPANY, Dept 8-V, Rochester 4, N. Y.
Educatioi\al Screen and Audiovisual Guide — December, I '>(><)
627
Db. Irene Cypher, Associate Professor of Education at New York University,
past-President of the Metropolitan Audio Visual Association, and A-V Editor of
Instructor Magazine, demonstrates the unique advantages of the Norelco
'Continental' Tape Recorder to a group of student teachers at N.Y.U. Selection of the
Norelco for inclusion in the exhibits in N.Y.U.'s "Model Classroom" was based iipon
performance standards of fidelity, reliability, versatility and functional simplicity.
'^'/Vore/c
'OtCiCO adds the CONTINENTAL '300'
to their line of Tape Recorders
designed for the classroom
NEW! Th.Nor.ico CONTINENTAL '300'
4-Track Stereo Playback. Monophonic Record-Playback • Coinpletely sell-contained,
including wide-range Norelco speaker and dynamic microphone • 3 speeds • Moni-
toring facilities for 'listening in' on student • Rugged construction for constant class-
room use • Mixing facilities • Built-in accidental erasure prevention.
NEW! TheNoreico CONTINENTAL '400'
4-Track Stereo Record-Playback, Monophonic Record-Playback • Completely self-con-
tained, including two Norelco speakers and dual-element dynamic stereo microphone!
Write for illustrated and detailed brochure.
Mrs. Mary Lou Plugge, Chairman of the DepartiMent of Speech and Dramatic
Arts at Adelphi College in New York, finds her Norelco 'Continental' tape
recorder an essential tool in speech instruction. Says Mrs. Plugge, "My Norelco
tape recorder is valuable to me for a nuinber of reasons. There is an impressive
tone quality in its reproduction of sound. Concomitant with this is the aid of the
mechanical pause button which allows me to stop to analyze progress without turn-
ing off the machine." The Norelco 'Continental' is a product of North American
Philips Co., Inc., High Fidelity Products Division, Dept. 1S12, 230 Duffy Avenue,
Hicksville, Long Island, New York.
News continued
600 major institutions and organiza-
tions recently re-elected President
Krahn for a second three-year term as
a director. Also re-elected was Erwin
C. Welke, director of audiovisual ex-
tension at the University of Minnesota;
and a new member of EFLA's board
is Donald Smith, director of audio-
visual education of the Kansas City
Public Schools.
Reporting EFLA's program for the
new year, Krahn emphasized plans for
expansion of the third annual Ameri-
can Film Festival, to be sponsored
again by EFLA April 19-22 at the
Barbizon-Plaza Hotel in New York
City.
Univ. of Colorado Named
Tape Duplication Center
The University of Colorado has
been designated a major tape dupli-
cation center for modern language in-
stitutes throughout the nation.
Dr. Robert E. de Kieffer, director
of the Bureau of Audio-Visual In-
struction, said his office has begun
reproducing foreign language tapes
as of Sept. L The purpose behind the
program is to provide teachers who
have attended the modern language
institutes with tapes to aid them in
their classroom work.
De Kieffer said his office will pro-
duce complete sets of tapes in Rus-
sian, Spanish, German, Italian and
French. There are 45 to 65 tapes in
each set.
Video Tape Exchange Plan
For Practicing Physicians
The Council on Medical Televi-
sion, with the aid of a grant from Eli
Lilly & Company, will initiate a proj-
ect intended to develop and expand
the use of standard broadcast televi-
sion as a means of supplementing the
continuing education of the nation's
practicing physicians.
During the first phase of this proj-
ect, each of three medical schools will
prepare a "course" consisting of four
lialf-hour segments, or "cores," re-
corded on videfl tape. A syllabus, con-
taining self-testing material to sup-
plement each televised presentation,
will be prepared also. These courses
will be designed primarily for the gen-
eral practitioner. Production, distribu-
tion and transmission will be handled
by the National Educational Televi-
sion and Radio Center (NET) and its
affiliated stations. The cores -will carry
an acknowledgement to the pharma-
(Continued on page 630)
628
Educational Screen and Audiovisual Guide — December, 1960
Add TV Scope
to Teaching . . .
SEE us AT THE AAAS SHOW
BOOTH 99, BILTMORE HOTEL
New York City, December 26-31
Now Closes The Cost "Gap" On Closed Circuit TV
A COMPLETE system, including a research microscope, TV cam-
era, and 17" monitor with 300 line horizontal resolution is now avail-
able from Elgeet of Rochester for UNDER $1 500. A COMPLETE
system with 600 line resolution is available for UNDER $2200.
Elgeet Closed Circuit Television Microscope-Integrated Systems,
at these AMAZINGLY LOW prices, are the finest quality teaching
tools that educators can buy for student-training programs.
For full details, write TODAY for Elgeet Booklet TVS8-1.
^I<jeef
OPTICAL CO., INC.
SCIENTIFIC INSTRUMENT AND APPARATUS DIVISION
838 SMITH STREET • ROCHESTER 6, NEW YORK
'SlueUil^ *i ou/i ui^cUcAMMyvd . . . SP^teciUon Sn^ineei^n^ ou^ conUa^jfoeU
Educational Screen and Audiovisual Guide — December, 1960
629
N^CWS continued
ceutical sponsor but no product ad-
vertising.
After each school has shown its own
anirsc in its local area, an exchange of
tapes will begin— ending after each
school has had an opportunity to show
all three courses.
Oklahomans Hear Discussion
On Audiovisual Matters
Those attending the fall meeting of
the Audiovisual Coordinators of Okla-
homa at Oklahoma City, October 28,
heard a panel discussion among edu-
cators and AV specialists from the
state's colleges and secondary schools
and from the state department of edu-
cation.
Up for discussion were the follow-
ing topics: qualified coordinators, al-
location of time, acquisition of ma-
terials, distribution of equipment and
materials, proficiency of teachers.
STATEMENT REQUIRED BY THE ACT OF
AUGUST 34. I!)!'.!, AS AMENDED BY THE
ACTS OF MARCH S, IWM, AND JULY 2. 1»46
(Title SS>, Unitrd SUtes Code, Section t!»8)
SHOWING THE OWNERSHIP. MANAGE-
MENT, AND CIRCULATION OF Educational
Screen & Audiovisual Guide published
Monthly at Louisville. Kentucky, for Octo-
ber I. I»60.
1. The names and addresses of the pub-
lisher, editor, managing: editor, and business
managers are:
Publisher. H. S. Gillette. 3053 N. Lincoln
Park West, Chicago, III.: Editor. Paul C.
Reed, Ilfi Crosman Terrace, Rochester, N. Y.:
Managing editor, James R. Cummings, 30:>3
N. Lincoln Park West. Chicago, III,: Business
manager, Thea H, Bowden, 30,53 N, Lincoln
Park West, Chicago, III,
3. The owner is: (If owned by a corpora-
tion, its name and address must be stated
and also immediately thereunder the names
and addresses of stockholders owning or hold-
ing 1 percent or more of total amount of
stock. If not owned by a corporation, the
names and addresses of the individual owners
must be given. If owned by a partnership or
other unincorporated firm, its name and ad-
dress, as well as that of each individual mem-
ber, must be given.) Educational Screen, Inc..
2052 N. Lincoln Park West. Chicago, 111.:
H. S. Gillette, President, H)r>^l N. Lincoln Park
West. Chicago, III.
:{. The known bondholders, mortgagees, and
other security holders owning or holding I
percent or more of total amount of bonds,
mortgages, or other securities are: H. S.
Gillette. 30,53 N. Lincoln Park West, Chicago,
111.: Marie C. Greene. .5tl:«f S. Stony Island
Ave.. Chicago, 111.; Paul C. Reed, 110 Cros-
man Terrace, Rochester 3«, N. Y.; M. J.
Sturdy, 411,5 S. Packers, Chicago, 111.: Patrick
A. PhilippI, IfiRU Timberland Road, N. E„
AllanU. Ga.: June Heinrich, 31»-C S. Maple
Ave.. Oak Park, 111.
4. Paragraphs 2 and S include, in cases
where the stockholder or security holder
appears upon the books of the company as
trustee or in any other fiduciary relation, the
name of the person or corporation for whom
such trustee is acting: also the statements in
the two paragraphs show the affiant's full
knowledge and belief as to the circumstances
and conditions under which stockholders and
security holders who do not appear upon the
books of the company as trustees, hold stock
and securities In a capacity other than that
of a bona fide owner.
.5. The average number of copies of each
issue of this publication sold or distributed,
through the mails or otherwise, to paid sub-
scribers during the 13 months preceding the
date shown above was: (i51H).
THE.A H. BOWDEN
(Signature, business manager)
Sworn to and subscribed before me this
3ftth day of September. I'HiO.
IRENE M. THORSON
Notary Public
(My commission expires October 0. 10(i2.)
FOR COMPLETE DEMONSTRATION OF THE
PR-10
SEE YOUR AMPEX PROFESSIONAL DEALER
ALABAMA
BIRMINGHAM
Ack Radio Supply Co.
3101 - 4th Avenue So.
ARIZONA
PHOENIX
Bruce's World o( Sound
2711 E. Indian School Rd.
CALIFORNIA
EL MONTE
Audio Supply
543 So. Tyler Ave.
FRESNO
Tingey Co.
847 Oivisadero St.
HOLLYWOOD
Franklin Electronics
1130 El Centro St.
Raike Co.
849 No. Highland Ave.
LONG BEACH
Scott Audio Co.
266 Alamitos St.
LOS ALTOS
Audio Center. Inc.
293 State St.
LOS ANGELES
Arco Electronics
111 So. Vermont Ave.
California Sound
310 No. Hoover St.
Craig Corporation
3410 So. La Cienega Blvd.
Kierulft Sound Corp.
1015 So. Figueroa St.
Magnetic Recorders Co.
7120 Melrose Ave.
F'ALO ALTO
Mardix Co,
2115 Ei Camino Real
SACRAMENTO
McCurry Co.
8th & I St.
SAN DIEGO
Radio Parts Co.
2060 India St.
SAN FRANCISCO
Magnetic Recorders Inc.
1081 Mission SI.
SAUGUS
Sylmar Electronics
26000 Bouquet Canyon Rd.
COLORADO
DENVER
Davis Audio Visual Inc.
2149 So. Grape
Electric Accessories
1260 eiake
CONNECTICUT
NEW HAVEN
Radio Shack Corporation
230 Crown St.
DISTRICT OF COLUMBIA
WASHINGTON
Shrader Sound, Inc
2803 M Street, N.W.
Wilson Gill, Inc.
1 Thomas Circle. N,W.
FLORIDA
INOIALANTIC
McHose Music
145 Filth Ave.
JACKSONVILLE
Fidelity Sound Inc.
1427 Landon Ave.
Southeast Audio Co.
1125RoselleSt.
MIAMI
East Coast Radio of Miami
1900 N.W. Miami Ct.. N.W.
Flagler Radio Co.
1068 W Flagler St.
ORLANDO
East Coast Radio of Orlando
1012 Sligh Blvd., S.W.
PENSACOLA
Grice Electronics Inc.
300 E, Wright St.
TAMPA
Burdett Sound
3619 Henderson Blvd.
GEORGIA
ATLANTA
Ack Radio Supply Co.
331 Luckie St., N.W,
Electronic Equipment Inc.
526 Plaster Ave., N. E.
HAWAII
HONOLULU
John J. Harding Co., Ltd,
1514KonaSt.
Precision Radio Co,
1160 So, King St.
ILLINOIS
CHICAGO
Allied Radio Company
100 N, Western Ave.
Fried's Incorporated
3801 W, 26th St,
Newark Electronics Corporation
223 W, Madison St,
QUlNCy
Gates Radio Company
123 Hampshire
INDIANA
INDIANAPOLIS
Radio Distributing Company
814 N, Senate
SOUTH BEND
Colfak Company, Incorporated
747 S- Michigan
IOWA
CEDAR RAPIDS
Collins Radio Company
5200 C Avenue
LOUISIANA
BATON ROUGE
Southern Radio Supply Co.
1112 North Blvd.
NEW ORLEANS
South Radio Supply Co.
1909 Tulane Ave.
MARYLAND
BALTIMORE
High Fidelity House
5127 Roland Ave,
MASSACHUSETTS
BOSTON
De Mambro Radio Supply
1095 Commonwealth Ave,
Radio Shack Corporation
730 Commonwealth Ave,
CAMBRIDGE
Hi Fi Lab
1071 Massactiusetts Ave.
NEEDHAM HEIGHTS
Industrial Electronic Supply
150 A Street
SPRINGFIELD
Del Padre Supply Co.
999 Worthington St.
WELLESLEY
Music Box
58 Central Ave
WORCESTER
De Mambro Radio Supply
222 Summer St,
MICHIGAN
ANN ARBOR
Wedemeyer Electronic Supply
215 N. 4th Ave,
DETROIT
KLA Laboratories, Inc,
7375 woodward Ave.
Pecar Electronics
11201 Morang
Reiss Public Address Systems
7629 E, Jefferson
GRAND RAPIDS
Kaminga Electric Company
1337 Judd Avenue S,W,
MINNESOTA
MINNEAPOLIS
Lew Bonn Company
1211 LaSalle Ave.
MISSOURI
KANSAS CITY
B A Hi Fidelity
301 East 55th St.
Burstein-Applebee Company
OREGON
SALEM
Cecil Fames Co.
440 Church N. E.
PENNSYLVANIA
PHILADELPHIA
Austin Electronics Inc.
1421 Walnut St.
Radio Electric Service Co. of Pa.
7th and Arch Sts.
ROSLYN
Grove Enterprises
1383 Easton Rd.
1012 McGee St.
NEBRASKA
OMAHA
House of Hi Fi
4628 Dodge St,
NEVADA
LAS VEGAS
Rugar Electronics
517 Tumbleweed Lane
NEW JERSEY
CAMDEN
Radio Electric Service Co.
of New Jersey
513 Cooper St,
PATERSON
Magnetic Recording Co,
344 Mam St.
NEW MEXICO
SANTA FE
Sanders & Associates
70 West MarcySt.
NEW YORK
BUFFALO
Buffalo Audio Center
161 Genesee St.
NEW YORK CITY
Camera Equipment Co.
315 West 43rd St.
Harvey Radio Co.
103 West 43rd St.
Lang Electronics
507 Fifth Ave,
Sonocraft Corp,
115 West 45th St,
Visual Electronics
356 west 40th St.
ROCHESTER
Rochester Radio Supply
600 East Main St.
SYRACUSE
W. G, Brown Sound
521 East Washington St,
TUCKAHOE
Boynton Studio
10 Pennsylvania Ave.
NORTH CAROLINA
WINSTON-SALEM
Dalton-Hage Incorporated
938 Burke St.
OHIO
CINCINNATI
Customcrafters Audio. Inc.
2259 Gilbert Ave.
COLUMBUS
Electronic Supply Corporation
134 E. Long St.
DAYTON
Custom Electronics Incorporated
1918 S, Brown St.
Srepco. Incorporated
314 Leo St.
TOLEDO
Warren Radio
1002 Adams St.
OKLAHOMA
NORMAN
Thomson Sound Systems
315 W, Boyd
RHODE ISLAND
PROVIDENCE
De Mambro Radio Supply
1292 Westminister St,
SOUTH CAROLINA
COLUMBIA
Dixie Radio Supply Co.
1700 Laurel St.
SOUTH DAKOTA
SIOUX FALLS
Warren Supply Co. of So. Dakota
115 S, Indiana Ave.
TENNESSEE
MEMPHIS
W & W Distributing Co.
644 Madison Ave.
NASHVILLE
Nicholson's High Fidelity Center
113 - 19th Avenue So.
TEXAS
ARLINGTON
Audio Acoustic Equipment Co.
130 Fairview Drive
DALLAS
Audio Acoustic Equipment Co.
5645 N Central Expressway
EL PASO
Sanders & Associates
1225 East Yandall St.
HOUSTON
Busacker Electronic Systems Inc.
1216 W. Clay St.
Gates Radio Co.
2700 Polk Ave.
MIDLAND
Midland Camera Co.
317 N, Colorado St.
SAN ANTONIO
Modern Electronics Co.
2000 Broadway
UTAH
SALT LAKE CITY
Standard Supply Co.
225 E, 9th Street South
VIRGINIA
NORFOLK RICHMOND ■ ROANOKE
Radio Supply Co. Inc.
RICHMOND
J. M. Stackhouse Co.
5803 Patterson Ave.
WASHINGTON
SEATTLE
Electncraft, Incorporated
1408 - 6th Ave,
Western Electronics Supply Co.
717 Dexter St,
SPOKANE
20th Century Sales Inc.
West 1621 First Ave.
WISCONSIN
MILWAUKEE
Beacon Electronics Division
715 N. Milwaukee St.
Stetfen Electro Art Company
5101 W, Lisbon
AUDIO PRODUCTS DIVISION
AMPEX PROFESSIONAL PRODUCTS COMPANY
934 Charter Street • Redwood City, Calitornia
630
Educational Screen and Audiovisual Guide — December, 1960
A1.T, N'E'W FROM A-IVIPSX
/n sound quality, in operating principle and in features, this is the compact professional
recorder that will set the standards for all others. New in every detail and Ampex
throughout, the PR- 10 is all you expect of the name. It is a worthy companion of the big
Ampex recorders that make the master tapes of nearly all the recorded performances
sold in the world today. To a heritage of excellence, the PR-IO adds the completely
new electrodynamic frictionless tape handling system that makes possible studio-
quality performance in a compact machine. Your dealer has it. See it operate soon.
FEATURES AND ESSENTIAL DATA PR-10-3 starao/monophonic model records and ploys bock stereo-
phonic, m on op Sonic, sound-on-sound, cue -track, selective track ond mixed or unmixed two- microphone sound • PR- 10-1
monophonic available full track or half trock • Pushbutton controls of professional relay 'solenoid type • Full remote con-
trol provisions ond occessory remote unit ■ New automatic 2- second threading accessory, optional • Alt new compact
electronics ■ Professional monitoring includes A-B switches, VU meters, phone jacks and output circuits • Separate erase,
record ond ploy heads ■ 4-track stereo playback opt'onal on open fourth head position ■ Two speeds with options: 15 ond
7Vi ips or 7Vi and G'A ips • Hysteresis synchronous motor • Electrodynamic tape handling for lowest flutter ever in a
portoble/compact recorder • Plug-in modules for flexibility of equalization and input characteristics • Portable or rack
mount • Dimensions for both models: 19" w by 1 4" h permitting eoty replocement of many older rock recorders.
PR-10
Complete descriptive literature available from Ampex. Write Dept. £S-I
AMPEX PROFESSIONAL PRODUCTS COMPANY • AUDIO PRODUCTS DIVISION • 934 Charter St. • Redwood City, Calif.
Educational Sckeen and Audiovisual Guide — December, 1960
631
Letters
Industrial AV Exhibition
To the Editor:
I thought you would be interested
in the letter we got from Dr. A. Perl-
berg of the Department of General
Studies, Israel Institute of Technology
in Haifa, Israel. The letter is self-ex-
planatory, but I thought it would be
of interest to you to know how wide
your readership is and the way they
follow through on the things that they
read in Educational Screen.
We saw that the information which
he requested was sent to him.
Keep up your good work; you're
making a real contribution to this
field.
Very truly yours,
W. D. Brumbaugh, Director
Audio Visual Bureau
University of Utah.
To the Editor:
The All-Soviet National Library of
Foreign Literature is the central re-
pository of foreign literature in the
Soviet Union. In its collections there
are more than 2,500,000 copies of
all branches of knowledge.
One of the sources of acquisition of
literature into the library is the inter-
national book exchange which is con-
ducted with 625 libraries, scientific
foundations, publishing houses and
other organizations in 57 countries.
We are very much interested in the
broadening of exchange of publica-
tions with organizations of your coun-
try and will be glad if you are agreed
to sending to our library the journal
you publish, "Educational Screen," in
exchange for Soviet periodical publi-
cations that you need.
In the event of your agreement,
we ask that you let us know what pub-
lications you would like to receive
^>:t
- 1 ,„-. .■»*- T.
cu
THSKHvit roiniiAH [wmkt«p,
■MKi^-j %aT;.UMia cputMU-eii i..pyQt*Ma aTui^.;,,. l . . .
* ^ wpmim^^rMX JKJUNII2 oa Kva ctmiviaii juir^/.
Oanil 13 ■eKCVMI nOlTlBMU* MT'..
The fourth annual Inihislrial I ilrn and \\ Kxliihitiun, hehl in New York City
October 10-13, drew hroad attendance from government, industry and educa-
tion. One of the hits of the show was this "Audiovisual Executive Desk" con-
taining dictating machine, tape recorder, slide projector, screen, typewriter,
electric rotary file, photocopy machine, stereo hi-fi, TV, even a bar, safe and
bed.
Two Ed Screen and AV Guide editors participated as panel mendiers at one of
the general meetings. They are Dr. Irene F. (Cypher, associate professor of edu-
cation at New York I niversity, and Dr. Max I'. Bildersee, president of Audio
Cardalog — second and third from left. Panel member at left is David Landman,
assistant director, division of adult education. Cooper Lnion, and Miss Teminia
Gezari, art instructor at Jewish Theological Seminary.
Vipr«pMr> iiaottuo
from our library in the exchange ar-
rangement.
Our address is: 12 Razin Street,
Moscow K-12, USSR.
Sincerely,
/S/ Margareta Rudomino
Director
To the Editor:
My thanks for drawing to my at-
tention an error in the statistics in the
books and periodical publications in
article entitled "Saskatchewan's Vis-
Ed Branch." There was a typing error
in the manuscript regarding the total
number of pupils attending secondary
schools. The 400,000 pupils should
read 40,000. I have had inquiries
about this from different people across
Canada and have made the correction.
Sorry that this error had to creep in.
Best regards.
Sincerely,
E. F. Holliday,
Supervisor,
Visual Education Branch,
Department of Education
Regina, Saskatchewan
632
Educational Screen and Audiovisual Guide — December, 1960
NEWCOMB
pronunciator
MODEL AV-LSV
a new, compact, portable, economical language trainer
^
«
The Newcomb Pronunciator is a four-speed, variable-
speed, compact phonograph with an earphone-
microphone headset. It is designed primarily as a pro-
nunciation comparator in foreign langfuage teaching,
but it will undoubtedly find many additional applica-
tions in libraries, laboratories, reading rooms, and
other classrooms. The Pionunciator is an efficient
teaching tool for pupils of all ages. When the student
repeats a word into the microphone, he hears exactly
how his voice sounds to others as well as how closely
his pronunciation approximates that of the recorded
voice. Circuit of vocal sound through microphone-
amplifier-headphones in effect bypasses hearing
through bone conduction - the usual means of subjec-
tive perception — and gives an accurate, objective rep-
resentation of how the student's voice really sounds.
There are separate volume controls for phono and
microphone. The Pronunciator is equipped with the
Newcomb Acra-Set tone arm lifter. This permits, with
the turn of a knob, introduction of a pause between
words and simplifies repetition of a passage. It also
protects the record. The Pronunciator capitalizes on
the advantages inherent in disc recordings — ready
availability, low cost, and ease of operation. Virtually
all students are already familiar with phonographs
and will know how to operate the Pronunciator with
only a minimum of instruction. Not only is the acqui-
sition cost low, but the Pronunciator requires no archi-
tectural modification or expensive construction. Yet
it is surprisingly versatile, has an input jack for audio
signals from a tape recorder, radio, or teacher's am-
plifier, also has an output jack to teacher's monitor
and an a.c. outlet for film projector. It requires little
maintenance, is as ruggedly built and dependable as
all Newcomb Audio equipment. It weighs just 12 '/4
pounds, can be easily carried from one room to another
or taken home for special assignments. It takes up
little room in storage — measures 6%"x9%"xl4%''. It
plays any size record up to 12". Write for your free
copy of Bulletin AV-11 which describes the Pronunci-
ator in detail. Handy bid specifications are also avail-
able to qualified personnel.
NEWCOMB AUDIO PRODUCTS COMPANY, DEPT., C-12, 6824 LEXINGTON AVENUE, HOLLYWOOD 38, CALIFORNIA
Educational Screkn and Audiovisual Guide — December, 1960
633
ALUMINUM
THAT V\AITHSTANDS
USE AND ABUSE
LEVOLOR aluminum slats are made from virgin alu-
minum and alloyed to insure mechanical strength
and maximum resistance against corrosion. It is
the finest aluminum slat for the school.
Information that insures the best installation pos-
sible is a service all LEVOLOR representatives will give
you. They will submit a prospectus covering every
detail of your Venetian Blind installation— help with
the specifications and make a final inspection after
the blinds are installed. It is a service that guar-
antees good specifications and good Venetian Blinds.
VENETIAN BLINDS
AUDIO-VISUAL CONVENTIONAL
Levolor Lorentzen, Inc., 720 Monroe St., Hoboken, N. J.
SKYLIGHT
634
Educational Screen and Audiovisual Guide — December, 1960
editorial
Traditionally the year's end is a time for inventory and stock tak-
ing. In our field it's a time when we can count all the countable
things we've done for the past year. We can count tlie new AV
equipment acquired. We can count the AV materials circulated
and used. We can count money spent and money saved. We can
also count the existing needs and use this as a basis for new budgets
and new plans for the coming year.
Year's end is also a time for introspection. A time when even
normally extroverted people can take a good look at themselves
and try to answer such questions as "How 'm I doing?" and "Where
'm I going?" What better time than this, then, at the end of 1960,
for audiovisual people to take an introspective peek at their own
roles?
Throughout this past year, from all sides, we have heard of the
challenging and almost fantastic promises of the coming decade.
_ , • It's an imbelievable technological age we're moving into, they say.
I t^ 1^ /"^'YT^Qt j^t^ 1 Ctrl In the next ten years we can expect greater advances than in the
past forty. The implications of known technological development
for changes in education and educational methods are already stag-
gering to normally stable educators. But new breeds of educators
are rising up to meet these challenges, and organizational shifts
are being made to accommodate them.
There's a "re-tooling" going on in some educational circles that's
more than the building of new schools and the purchase of new
equipment. It's a change of attitude, a break awav from assuming
that it has to take a generation for a new idea to become accepted
practice in education.
Dr. Walter Crewson, dynamic associate commissioner of New
York's State Education Department, urged New York's superintend-
ents to get set to experiment:
"We all know the roadblocks by heart. But you— are you finding
orderly means of challenging old practices? Have you appointed
a vice president in charge of educational heresy? Do you look hard
at a new idea, or do you discard it without a glance? Sometimes I
wish we were all a little less sophisticated in the art of educating.
Then we ivouldnt he so wise in all the rationalizations against the
new and unproven. The Department is tooling up for a real journey
into the unknown. Will you join us?"
When I first read these words from Dr. Crewson, I scribbled on
the margin, "This is really what AV leadership is all about!" And
that it is. All these years the true audiovisual leaders luive been the
imappointed "vice presidents in charge of etlucational heresy."
They've been the discoverers of the new for education and have
been the ones who have proved the values of the improven. They
hav led pioneering teachers on journeys into the unknown. Lantern
slides, stereographs, motion pictures, radio, sound pictures, tape
recording, language laboratories, television, learning machines, all
have been journeys into the unknown.
l^lll Cj. Jveecl This, then, is becoming the more clearly defined role for audio-
visualists as we move forward to meet the technological challenges
of the sixties. Audiovisual administrators must become far more
concerned with innovation than with administration.
New products of technology from all fields must be examined
with critical imagination to discover their applications to educa-
tion. The promising must be applied creativelv to the solution of
educational problems. The unproved must become tested and
proved. Then, finally, the new proved tools must be promoted and
put to work in the increasingly complex tasks of educating the
uneducated.
Educational innovation is the new primary role of audiovisual
leadership. Audiovisualists should become innovationists.
Educational Screen and Audiovisual Guide — December. I960 635
Vieysfs:
0d9r 1D95I
Front 1961
An "Ed Screen" Staff Report
X HE year 1960 marks the close of an exciting
decade of growth and the opening of a new
decade that promises to be even more hvely. The
final curtain call of the 50's was well summarized
by NAVA president W. G. Kirtley in the August
convention issue of Educational Screen and Au-
diovisual Guide, when he also pointed to "the
certainty that by 1970 we will be using wonder-
ful, yet undreamed of audiovisuals."
Many new resources of today and tomorrow
have been publicized in our pages during the
past 12 issues. The editorial of the convention
issue dealt with one of them: the 8mm sound
motion picture
"Here's a new communications tool. A real
audiovisual challenge for the Sixties. What
are people saying about it? What do you
think? How are you going to find your
answer? Or is your mind already made up!"
With big guns like Eastman and Fairchild
making 8mm sound projectors, and at least two
souces of 8mm ( entertainment ) sound films, this
medium has definitely arrived.
There were three 8mm sound-on-film pro-
jectors on display in the 1960 NAVA trade show,
along with one single system camera for shooting
8mm talkies. Many other relatively new items
were there also— language labs, techiiamation,
teleprompters, vidicon just-plug-it-in cameras,
teaching machines, wireless intercom for lan-
guage lab use, special receivers for stratovision
reception, etc. And just beyond the 1960 show
were such promises as sound-on-filmstrip, color
videotape, thermonuclear recording, and culture
storage and problem solving computers.
A similar display of technological advance was
seen at the DAVI convention five months earlier.
Fourteen language lab manufacturers vied for
the attention of the visiting AV professionsls
with nine producers of language-teaching ma-
terial, eleven makers of tape recorders, nine rec-
ord players and eight teaching machines.
Ever since the first magic lantern was set to
instructional use, the "newest" has always drawn
the biggest house. Our Audio department editor
"Pat" Bildersee wrote of this in reporting the
Cincinnati show:
"But the really busy exhibitors were show-
ing teaching machines. These were simple
machines, some of them, which required the
skills of reading, writing and pushing but-
tons. Others were highly complex electronic
equipment that even timed the responses
and scored the student accordingly. But, as
in the case of the language laboratories not
too long ago, there was an admitted need
for more and still more program material
for the teaclaing machines. Just as each new
complex machine comes into the market
there is demonstrated again the need not
only for equipment but also for adequate
and superior materials. Machines are last-
ing, materials are used and gone insofar as
the individual student is concerned, and
the new materials must be supplied all the
time."
While the educational psychology theorists are
far from certain as to the sequence or fonnat of
these teaching machine "programs" (don't say
"instructional materials"!) film producers and
textbook publishers (including their American
Institute of Graphic Arts ) have jumped into this
field without qualm. "Programs' in aritlimetic,
grammar and other conformist skill areas are
promised for next fall by Encyclopaedia Bri-
tannica Films— and in two versions, too, so that
they may be sold either with or without "ma-
chines." McGraw-Hill has named Godfrey Elliott
head of a special department to serve this field,
and Coronet's tie-in with Kalart's sound-on-film-
strip may provide the best current means of
audiovisualizing what until now has been pri-
marily a verbal drill device. There are plenty of
manufacturers to make these machines and au-
diovisual dealers to demonstrate and sell all that
the schools will take. They have been doing this
for a long time; one of the first of these firms,
N'ictor Animatograph Corporation, is observing
its 50th anniversary this year.
As with every innovation in teaching tools and
techniques, there are blocks in the path of broad
and speedy acceptance. The first, probably much
exaggerated, is the alleged reluctance of class-
room teachers to change their teaching patterns
from those by which they themselves were
taught. There is not likeh' to be as much resist-
ance to a simple tin-boxed, self-scoring workbook
as there was to the relatively complicated mo-
tion picture projector or tape recorder.
A more insidious obstacle may result from ex-
treme, immoderate claims for innovations by
their protagonists. Few math teachers, however
progressive, would be attracted by the claim that
the full four-year math course can be mastered
636
Educational Screen and Audiovisual Guide — December, 1960
via machine in one year of night school. Nor by
the boast that "in ten yeiirs there will be no more
teaching by people," made by a psychology pro-
fessor spending $49,000 for machines to teach his
100 pupils. Such statements recall the Edisonian
dicta of a half-century ago that educational mo-
tion pictures would displace both teachers and
books.
This over-pressing attitude is reflected in theo-
retical discussions among AV professionals in a
lofty dismissal of all past progress as "pre-techno-
logical." The projection of picture and/or sound
was as potent a manifestation of technology as is
airborne videotape or the digital computer today.
Only those improvements which proved satisfac-
torily applicable to educational purposes were
absorbed by the education of their day. The new
developments will similarly be absorbed in ours.
The educator may well be wary, however, of a
possible monopoly of mass communication if
nationwide stratovision were tied into uniform
compulsory testing machine scores, electronically
graded for conformity to pre-set patterns of
tliought. He may look askance, too, at the new
philosophy that explains human thought by
analogy to the workings of machinery supposed
to approximate human thinking— a philosophy
which dreams up apparatus that proves only that
man's senses can be fooled.
But there are many other technological devel-
opments that are sure to strengthen rather than
further atomize the group culture so basic to
democratic society. For instance, a double-8
sound projector, running 90 minutes of feature
film encased in a dust-proof, no-rewind maga-
zine, was demonstrated at the 1960 meeting of
tiie Society of Motion Picture and TV Engineers.
A somewhat similar 20-minute endless loop pro-
jector has reportedly been developed under the
auspices of the MIT physical science study com-
mittee. Also seen at NAVA was a radical redesign
of the Graflex 16mm motion picture projector,
embodying a new light source and meeting nu-
merous demands often voiced by educator-users.
Cameras that simplify school and other group
film production are seen in such new models as
the Magnasync dual track magnetic single sys-
tem, and the Rapromatic camera attachment
that develops a film as fast as it is shot. Polaroid's
"3000" speed film, instantaneous projection slides,
and promise of color soon to come have many
school applications. Improvements in transparen-
cv-making techniques by Ozalid, Tecnifax and
Thermofax are further examples.
Most encouraging were the stories about novel
adaptations by classroom teachers of familiar AV
(■(juipment: the overhead projector for group cor-
rection of theme papers; a math teacher's home-
made tapes to teach three algebra classes at once,
with special attention to slow and fast learners;
tlu' speech teacher's homemade teleprompter to
coach a student speaker so that his classmates
were not aware of the prompting; a guidance
counselor's taping of talks by visiting college
representatives and by former graduates to tell
tlu'ir job experiences to the new student crop—
lliese and many more were reported in the pages
f)f EdScreen and AV Guide.
We followed the progress of NDEA adminis-
tration, NAVA's improved liaison with the Na-
tional Association of School Boards, the meetings
of DAVI and its state affiliates, EFLA's second
successful Film Festival and its branching out
into regional meetings, NAVA's increased inter-
est in distribution of entertainment films, AVCO-
PI's coordination of AV public relations for its
nine constituent national groups. The effect of
the National Defense Education Act will long be
felt not only in the large volume of AV equip-
ment and materials it put into use under Titles
III and V, but as initiator of over 80 research
projects and more to come, under Title VII.
The interrelationship of audiovisual work in
church and school involves no church-state sepa-
ration issue. Our February editorial, "No Day of
Rest," urged secular teachers to put their pro-
fessional skills to use in AV activity in the church.
William S. Hockman's Church department
each month offered helpful reviews and sage
editorial counsel. Why is church AV usage down?
Hockman said one reason was that distributor-
librarians did not know enough about what was
inside the cans they handled. In analyzing this
year's "Green Lake" meeting (at Boulder) he
pointed out that there is now no shortage of
either equipment or materials, but that utiliza-
tion is lagging.
All these and more paraded across the pages of
Educational Screen and Audiovisual Guide dur-
ing the past year, just as they had during 38
previous years. The forecast? More and better.
It's reassuringly "mature" that we take ourselves
seriously. Just let it not be 'too' seriously.
Courtesy "Vectors" — Hughes Aircraft Co.
KnucATiONAL Screen and Audiovisual Guide — December, 1960
637
IJI
Ne\v Directions
For AV Training
1^
by G. M. Torkelson
and E. K. Oxhandler
X HE current intensive self-evaluation being
undertaken in the field of teacher preparation in
the United States has been marked by contro-
versy over directions for the future.
One group in our society feels that teachers
are best prepared through a liberal arts, general
education background without requiring any
professional course work or preparation. Another
group feels that many professional courses such
as those in methods of teaching, educational
psychology, tests and measurements and audio-
visual education must be required of all. Char-
acteristic of recent trends, however, are programs
which embody an extension of the liberal arts,
general education background of all pre-service
teachers— while retaining a basic minimum of
professional courses. To maintain proper balance
in this latter approach, certain economies of time
and effort, particularly in course offerings and
course structure are essential.
One of the professional content areas now in
the center of this dichotomy of ideas is that of
audiovisual communications. Some professional
educators feel that the essential elements of
communication and the use of instructional ma-
terials can be absorbed almost by osmosis from
other courses aand that no formal professional
training is necessary. The opposing point of view
insists on a required separate course in audio-
visual education. 1
To determine the relative effectiveness of these
divergent approaches, an NDEA research proj-
ect is being undertaken at The Pennsylvania
State University entitled, "An Exj>erimental
Study of Patterns for Improving the Preparation
of Pre-Service Teachers in the Use of Instruc-
tional Materials and of the Effects of Optimal
Use of Instructional Materials Upon Pupil Learn-
ing and Teacher Use," G. M. Torkelson, director.
The study is divided into four major patterns
for improving teacher skills in audiovisual com-
munications. These are:
1. A separate course in audiovisual communi-
cations.
2. The integration of audiovisual communica-
tions into general methods courses.
3. A pattern where all content is self-taught
through appropriate self-study aids.
4. Audiovisual communications taught in com-
bination with student teaching.
The population for the study is composed of
students in the Elementary and Secondary cur-
riculums at The Pennsylvania State University.
In most instances students were assigned to the
patterns on a random basis. Where circumstances
prevented complete randomization, groups were
equated statistically.
All students were given a battery of tests in-
cluding: a multiple-choice information test; an
illustrated matching information test; a mechani-
cal comprehension test;- a short answer, com-
pletion test on equipment, identification, opera-
' Commonwealth oi Pennsylvania, Depart-
ment of Public Instruction, State Council of
Education meeting, October 10, 1934: "A
resolution passed requiring all applicants
for permanent teaching certificates, on and
after September 1, 1935, to present evi-
dence of having completed an approved
course in Visual and Sensory techniques."
^Bennett, George K., Mechanical Com-
prehension Test, Form BB, The Psychologi-
cal Corporation, New York, 1951.
638
Educational Screen and Audiovisual Glide — December, 1960
ion and trouble shooting; and an attitude scale.
Jpon completion of the course of study (either
i or 16 weeks ) , these same tests were readminis-
:ered with the addition of a timed performance
:est on audiovisual equipment. Since the mechan-
cal comprehension test was used only as an
equating instnnnent, it was administered only
it the beginning of each semester.
The materials of instruction (films, filmstrips,
charts, etc.), the syllabus for the course and the
ime for presentation were kept equivalent for
iach pattern. If variations in approach were
lecessitated by characteristics of the pattern,
mecdotal notes were kept to record the differ-
ences. It is the purpose of this article to describe
he student teaching pattern and to evaluate
he findings to date.
In this pattern, the basic audiovisual content
s taught "on location" during the eight weeks of
student teaching. Laboratory instruction and
M-actice with equipment is integrated into the
laily schedule of the student teacher.
In general, the procedures are as follows:
1. Students meet with their audiovisual in-
stnictor initially within the first week.
2. Four hours per week are scheduled for dis-
cussion sessions.
3. Individual appointments are arranged be-
tween instructor and students for laboratory
practice in the schools where their teaching
occurs.
4. Each student is required to record his activi-
ties on several forms. Fonn No. 1 is used in
reix)rting time spent in using audiovisual
equipment; form No. 2 in reporting his class-
room use of instructional materials. On form
No. 3 the student orders such instructional
materials as films and filmstrips from the
Audiovisual .'^ids Library at The Pennsyl-
vania State University.
.5. Each instructor spends part of each of two
days per week at the center observing the
students using audiovisual materials in their
classrooms.
6. Conferences are held with students concern-
ing their experiences.
7. Near the end of eight weeks, the examina-
tions mentioned previously are administered.
The student teaching pattern is further modi-
fied by saturating one center while leaving the
other as is. "Saturation" means that equipment
and teaching materials are adde<l to the supply
already in the schools, thus approximating a
situation where materials and equipment are ob-
tainable by the student teachers with minimum
delays.
\n example of this facet of the student teach-
ing pattern: In one center which has students in
six elementary schools, each school was supplied
with a motion picture projector, filmstrip-slide
projector, overhead projector, opaque projector,
tape recorder, record player, projection stand
and portable tripod screen. A lantern slide pro-
jector was available on short notice. This equip-
inent supplemented that already owned by the
scliool system. On occasion, different makes of
the projcx-tors were "traded" among the schools
to provide the students with experience on dif-
ferent equipment.
The "as is" or non-saturated center used the
equipment available in the school system. Occa-
sionally some equipment was brought in only for
purposes of familiarizing the students with dif-
ferent models. None of this equipment was left
for use in the center.
Results show that combining a course in audio-
visual communications with student teaching has
an obvious advantage over the other patterns in
the intrinsic motivation that comes from using
instructional material during actual teaching.
While the students taking the required course on
campus range in their reactions from being nega-
tively rebellious to being actively interested, the
reactions of those taking the course while student
teaching indicate somewhat less negativism, plus
numerous expressions that the course is neces-
sary and interesting. This interest is maintained
by many even though the students must meet for
lecture sessions late in the afternoon or in the
evening.
Student comments bear out the basic premise
of the student teaching pattern that the time to
teach instructional materials and communication
is when these concepts are most needed and
relevant! Typical student reactions are:
"We can really understand the reason for us-
ing these materials when we see the children
respond to the things we are trying to do."
"The things we talk about we can use in the
classroom the next day."
"Although it makes an awfully long day, I'd
much rather take the audiovisual communica-
tions course this way; it is more meaningful."
"As student teachers we were able to have
questions answered as situations occurred con-
cerning visual aids and equipment. I feel that
this advantage is not offered to students taking
the course on campus."
On the negative side, comments were concern-
ed mainly with the addition of the course con-
tent to workload in student teaching. Ideally,
one would expect that the adding of an audio-
visual course to student teaching would not
mean the equivalent of two separate experiences
but rather a commonality of experiences which
minimizes the repetition inherent in the objec-
tives of both student teaching and an audio-
visual course. During the continuation of this
experiment over the academic year 1960-61, at-
tention is being directed toward improving this
combination.
What, then, may be concluded from our ex-
perimenting thus far? On the positive side, one
could conclude that:
1. Audiovisual instruction during stud e n t
teaching offers almost immediate classroom
application of principles and materials pre-
sented in the course.
2. The combination with student teaching is
more economical in a time sense since two
similar educational objectives are being
achieved concurrently.
3. The demands of immediate use of materials
and equipment in student teaching offers in-
creased motivation for learning.
4. The teaching of an audiovisual course "on
l(x;ation" has the seconday advantage of
stimulating the regular teachers to "take
KnucATiONAL Screen and Audiovisual Guide — December, 1960
639
stock" of their own procedures, particularly
where adequate materials and equipment
are available. As a result of this form of "'in-
service" education, some of the regular
teachers have introduced new techniques in
their classrooms and have requested that the
school administration supply additional and
newer types of equipment.
5. At this point in the experiment, it is not pos-
sible to make conclusive statements concern-
ing relative amounts of learning and ac-
ceptable performance among student teach-
ers attributable to any pattern or combina-
tion. The authors suspect, through their ex-
perience in the student teaching patterns,
that the acquisition of knowledge, skills and
attitudes relative to the incorporation of
audiovisual materials into teaching will be
enhanced by combination with student
teaching.
On the negative side, there are several judg-
ments that can be made.
1. As constituted in the experiment, i.e., with
the audiovisual instructor traveling and
teaching at the center, the pattern is pro-
hibitive on the basis of per pupil expendi-
ture for instruction. The audiovisual in-
structor spends two days each week on loca-
tion in this procedure with 25 students as a
maximum. This problem may be offset by
some combination of self-study materials
with the student teaching supervisor assum-
ing responsibilities for the audiovisual in-
struction. As presently stnictured, however,
this would place an extra obligation upon
the supervisor, one which unfortunately
could be detrimental for audiovisual content
since skill as an audiovisual instructor is not
always, in practice, a sine qua non for the
employment of a student teaching super-
visor.
2. A second problem, economic and also logis-
tic, concerns the need for adequate supplies
of equipment and materials to provide prop-
er teacher preparation. Where equipment
and materials can be concentrated in a cur-
riculum materials center on campus, such
convenience can insure thoroughness of
training. On the other hand, varying sup-
plies and locations complicate the task of
thoroughness of instruction when those ma-
terials may be incomplete and spread in-
conveniently among the buildings of a pub-
lic school system. In comparison with this
situation, consider how many students might
be prepared in basic audiovisual skills in
the course on campus during two days as
compared with an instructor teaching 25
students on location.
Since the experiment is continuing in this
academic year, with some revisions in the stu-
dent teaching pattern, it is not possible to con-
clude categorically that the pattern in question
is the best way to prepare teachers to use audio-
visual materials. Continued experimentation is
being coupled with observation of student teach-
ers in action once they have achieved their first
jobs. This report, therefore, should be considered
only as an interim judgment and final statements
must be delayed for a later publication.
Phoio courtesy Charles Beseler Co.
An overhead projeetor in use during an English class. Equipment such as
this ig widely used for classes such as spelling, language arts and typing.
640
Educatigival Screen and Audiovisual Guide — December, 1960
A Community
Resources File
by Richard D. Foltz
xV useful addition to administration in any
school district is a catalog listing those who are
specialists in a given area. Often these are non-
teaching people, such as lapidarists, musicians,
dancers or collectors. A class frequently can bene-
fit from a lecture or classroom visit by one of
these.
My first experience with this idea of a com-
munity resource file was in the Bellevue, Wash-
ington, school district. It was felt that this highly
professional community had a wealth of supple-
mentary knowledge to offer the school. This
knowledge could be valuable because not many
teachers, for example, can present a collection of
rocks for a science unit in geology. Likewise, not
many classrooms can produce a set of slides with
a commentary on "Buildings in Rome." Perhaps
the community could produce not only these but
an ever wider range of information.
Under the supervision of Patricia Foster,
director of instructional material, a questionaire
was circulated to parents of the school children.
The questionaire asked parents to list any spe-
cial experience they had in the arts, music, sports,
drama, dancing, mechanics and writing, as well
as other fields. They also were asked to check
an applicable hobby such as stamps, coins, bird
watching, weaving, photography or gardening.
Other items asked parents to describe their oc-
cupations and list any interesting trips they might
have taken. Finally, space was provided to list
any other persons who might have a specialty
and who would be willing to donate their time
and talent to the schools.
The questionaires were then sorted and ar-
ranged according to subject in a catalog with
other classroom aids and were distributed to the
teachers. The 30-page section listing community
persomiel who would be willing to donate their
time and service covered 15 subjects, including
arts and crafts, drama, English, geography, his-
tory, science and travel.
Other school units across the nation have
similar catalogs or projects. Communication with
Benjamin C. Willis, general superintendent of
Chicago schools, revealed that in one of the
city's southeastern schools . . . "The district super-
intendent, working with the University of
Chicago and representatives of the steel plants,
is devising methods by which the technical,
mathematical and scientific genius of men in re-
search laboratories might bring unique academic
talents to assist in the educational program of
the high school."
Correspondence with J. Wayne Wrightstone,
director of educational research with the New
York City schools revealed that their Guidance
News lists such persons in that city.
The Los Angeles city schools have a seven-
page list of programs including animal acts,
puppets and magicians. These entertainers have
been previewed and rated by a committee. A
fee is charged by many of these entertainers.
Ls this community resource file available only
in the large cities? To the contrary, even a small
community should have several persons with an
interesting occupation or hobby. Are these people
willing to give of their time? Usually if approach-
ed properly and invited at a time convenient, they
are willing. Of course they should know the age
level of the group to be addressed and the length
of the class period.
•I NATIONAL Screen and Audiovisual Guide -Decembkk. I'>()()
641
New York School
Holds Preview Party
by Philip L. Burger
X HE Preview Party is gaining in popularity as
a means of selecting filmstrips to be added to a
school's library of audiovisual materials. At such
a party, all the teachers in a building are invited
to get together after school and spend a couple of
hours viewing a large number of filmstrips.
By this means the process of selection which
might otherwise stretch over a period of weeks
or even months is accomplished in one afternoon.
It has been called a party because it is usually
voluntary, and some refreshments are served.
Recently I was asked to stage a preview party
at the Alexander Central School. Alexander is a
small community in western New York about half
way between Buffalo and Rochester. The Central
School comprises two buildings, one housing the
elementary school with 24 teachers and the other
housing the junior and senior high schools. Sepa-
rate preview parties were held in each school,
one on Monday in the elementary school and on
Tuesday in the high school.
In advance of the preview party, the audio-
visual director, Mrs. Dorothy Fritts, queried the
teachers as to their interests in filmstrips to be
added to the school's library— which already con-
sisted of about 500 filmstrips.
This list was reviewed with the filmstrip
dealer, who handles four major lines of filmstrips
offering a total selection of some 5000 titles. lie
made further suggestions of new or outstanding
filmstrips and arranged to have these available
on the day of the preview party. He also arranged
to supply eight previewers and four filmstrip pro-
jectors to supplement those available at the
schools.
The library room was used in the elementary
school, and filmstrips were set out on six tables
divided by grade level and subject area. Each
table had at least one previewer and projector
and other tables were set up with previewers and
projectors so that all 24 teachers could be ac-
commodated.
Mrs. Dorothy FriUs. audiovisual director, and the
dealer select about 30 titles for viewing.
The dealer explains the operation of one of his
projectors to some of the teachers.
642
Educational Screen and Audiovisual Guide — December, 1960
\ group of primary t»-a(hers look over filmslrip;
>n children's stories.
Simple evaluation forms were provided so that
teachers could make notes and designate their
ihoices. They were asked to indicate their prime
hoices so the list could be reduced if necessary
to stay witliin the funds available.
The atmosphere of the preview party was ex-
tremely informal and teachers worked either
singly or in groups as they desired. Coffee and
cookies were available during the afternoon.
Typical reactions of the teachers were:
"We have never had the opportunity of seeing
so many filmstrips."
"This was an interesting break from our usual
teacher's meetings."
"We didn't realize there were so many good
filmstrips available."
From the standpoint of the audiovisual di-
rector, it saved her a good deal of time as com-
pared with the methods previously used. This had
involved getting filmstrips in as they came to
her attention, then distributing them to interested
Teailiers rouipare several filmstrips from the same
subject area.
teachers, keeping records of what had been re-
ceived and making sure they were returned when
previewing was over.
From the dealer's standpoint it meant that he
could make available to the school many more
titles than he was able to do if the filmstrips were
left with the school for a period of time. This
he can do with a smaller investment in film-
strips than if he were to leave them at many
schools for some period of time. To make it eco-
nomically advantageous for him to stage a "pre-
view party," he usually has an understanding
with the school that they are ready to buy a
quantity of filmstrips.
One note of caution: From the school's stand-
point, a preview party is a frustrating experience
for teachers unless their selections are added to
the library. Also, this kind of preview does have
the limitation that the filmstrips cannot be tried
out in the classroom with a class, but in most
cases this is outweighed by the advantages.
A group of teachers gather for consultation on
some of their recommendations.
The principal, Miss Mary Judge, acts as hostess in
serving coffee and cookies.
Educational Screen and Audiovisual Guide — December, 1960
643
How Audiovisual Aids Make
Teaching And Learning Easier
(ir
tai
by Estelle W. Hodes
This article received an honorable mention
award in a recent contest conducted by Viewlex,
Inc., on the above subject.
xVMONG the goals of education are the devel-
oping of the pupil's ability to deal with environ-
mental factors and forces, and promoting his
growth in an appreciation of his cultural heri-
tage. Others we could include are the fostering
of an intelligent allegiance to American ideals
and active participation in democratic practices,
and guiding the student in gaining an under-
standing and appreciation of the contributions
made to human welfare by individuals and by
the various national, religious and racial groups.
The teacher who makes intelligent, effective
use of the wealth of audiovisual materials avail-
able to him can make subject matter vividly in-
teresting and exciting, and can offer an enriched
and much broader program of study. These
teaching aids can help the student acquire bet-
ter understandings, provide him with vicarious
experiences and motivate him in the learning
process. They provide the student with many
learning opportunities through which he can
see, examine, hear and participate in classroom
activities. Thus audiovisual aids play an impor-
tant part in teaching, particularly since verbal
descriptions do not always make clear the thing
described, and often a lack of background ex-
periences of the student prevents full compre-
hension.
For example, filmstrips are easily projected
and studied in the classroom and are extremely
valuable in teaching, among other things, under-
standings of word symbols, vocabulary building,
symbols involved in maps and in arithmetic. The
many and varied education filmstrips make possi-
ble group instruction in learning skills, develop-
ing aesthetic appreciations or providing in visual-
ized form reproduced factual information which
might otherwise not be directly observed. A
single frame may be repeated and discussed, and
when the teacher wishes to emphasize a particu-
lar point, he can control the timing and vary the
speed to meet the needs of the students or ad-
just the commentary to the level of the students.
Filmstrips and equipment are small, compact,
not too expensive and easy to operate. The film-
strip projector may easily be operated by stu-
necessary viewing equipment is in the forefront
of educational-technological development; he
dents and therefore an excellent opportunity is
afforded for participation by students in this class
activity. A filmstrip used during the first part
of a period may be best utilized if discussion
takes place at tne end of the period, after the
viewing experience has been thoroughly ex-
plored. Since filmstrips do not need to be showTi
in total darkness, students may be encouraged
to take notes in preparation for further discussion
or follow-up research.
Another good teaching aid is the slide pro-
jector, which utilizes 2 by 2 inch slides. Though
slides are somewhat more difficult to haixlle
than filmstrips, they are extremely flexible in
that the teacher may determine the sequence ac-
cording to the special needs of a particular class.
Slide sets may be easily revised and kept up to
date simply by replacing outdated pictures with
newer materials, or adding individual slides made
by the teacher or student. The teacher should, of
course, preview the slides and prepare a pre-
liminary plan of the slides to be used for a given
lesson.
Other projection materials adaptable for class-
room use are SV4 by 4 inch lantern slides, stereo
reels and microfilms. The lantern slides have a
larger area of transparencv image, with more
detail and screen brilliance and are particularly
good for use in reading instruction with a
tachistoscopic attachment on an overhead slide
projector. The stereoscopic 3D slide reel may be
used either in a hand viewer or a special pro-
jector, and it helps to create an illusion of reality.
The low cost and ease of handling by individual
students make stereo reels a desirable medium
for special enrichment studies.
The imaginative teacher tries to make use of
the many types of still pictures obtained readily
and inexpensively from magazines, newspapers,
books and other sources all around us. The
opaque projector provides the teacher with the
means for enlarging pictures for viewing and
extended study and to develop a common learn-
ing experience through sequence collection. Pic-
tures can be easily understood, have great value
as a medium of communication, and can serve
as an international language for the social
studies program.
The teacher who can avail himself of the great
variety of educational motion picture films and
644
Educational Screen and Audiovisual Guide — Decembeiu 1960
,'irtually is in the position of bringing the world
o the classroom. Through dramatized films, the
:eacher is able to help recreate the past in teach-
ig ancient, recent or contemporary history. He
.an present geography in a vivid way through
:ravelogs and can span time and space through
ise of time-lapse photomicrography in teaching
cience. The alert teacher keeps informed of
ources for obtaining these films and encourages
ichool administrators and interested parent
groups to make them available to the school.
Radio and recordings also play an important
lart in helping the teacher achieve many worth-
while educational goals, and through them, the
teacher is able to bring to his classroom the full
range of the "world of sound." Through discs and
tape recordings, the teacher can relate the stu-
Llent to his present day world as he weaves a
Lontinuous story of the political, economic and
iociai development of our country — how our
iocial institutions and democratic principles came
into being; how customs of other nations helped
to build our own; and how the citadel of de-
mocracy, the United Nations, became a reality.
Appreciation of other cultures and desirable at-
titudes toward ethnic groups may be fostered
through recordings of music of other lands, and
iit the same time "how to listen to music" may
be another desirable outcome.
Good citizenship can be taught and emo-
tional responses to the American ideal evoked
through the vitalizing recordings about the lives
of famous men in history. The history lessons
may be effectively dramatized and students made
to feel that "they were there" as the illusion of
reality is created through use of recordings of
history-making speeches. The voices of famous
news analysts; the oratory of Winston Churchill;
the dramatic voice of Franklin Delano Roosevelt
as he spoke to his people and the people of the
world through the difficult war years, and then
the recording of his funreal procession; the boom-
ing, dictatorial voice of Adolph Hitler, the sound
of the Nazi storm troopers marching; the epoch-
making occasion of the acceptance by Douglas
MacArthur of the Japanese surrender; and the
voice of the then secretary of state, Edward
Stettinius, as the San Francisco conference of
the United Nations is opened— all of these and
many more, including musical recordings, are
at the disposal of the teacher.
These vital events, which are permanently
"alive" tlirough recordings, plus the beautiful
music of our land and of other cultures, should
be fully utilized by the teacher so that they may
serve the students of today and will also be
available to serve the children of the future.
Recordings may be used for integrating subject
matter with the total school program and varied
activities such as dramatics, to develop the stu-
dent's poise and overcome personality problems;
English, to develop interest in good literature and
poetry and foster habits of good speech; music,
to acquaint students with various types of music
and songs of other lands; physical education,
dance instruction and sjiorts, to develop rhythm
in exercise, skill in games, or for teaching syn-
chronized swimming.
School can and should be fim for the young,
and the properly trained, alert teacher draws
upon the vast reservoir of the old and introduces
the new tools for learning— films, filmstrips, field
trips, textbooks, references, newspapers, maga-
zines, slides, flannel boards, pictures, exhibits,
and others to make the school day come "alive"
with meaningful experiences.
Teachers are in the enviable position of early
and continuous contact with children and youth
and of having the opportunity to give them the
benefit of the enriching, stimulating audiovisual
materials which will help them to develop to
their full potential and thus nurture the nation's
greatest assets— its young who are learning to be
the citizens of tomorrow.
Educational Screen and Audiovisual Guide— December, 1960
64.'^
AV
in the Church Field
by William S. Hockman
May We Comment, Please!
• Gabriel Courier, commenting on
the news in the October 1960 Chris-
tian Herald magazine says: "A Sun-
day school booklet for nursery and
kindergarten classes, part of the
United Church of Christ's new re-
ligious education curriculum, shows
Christ and his followers in 'Bermuda'
shorts or slacks and sport jackets, with
slight beards and short hair." May we
make two comments: After receiving
some years ago a scoutmaster version
of Jesus' life and work to come out as
a 'church' fUm, we predicted that it
would be the film people who would
first give us a modern-dress version of
Jesus. Let me apologize to the film
folks right here! Secondly, how silly
can we get! Suppose now we are to
get Paul in a power boat!
• We are for research. We are for
research in the field of communica-
tion. We want the findings of research
brought fruitfully into the production
of the media which the church uses in
getting the Gospel into the minds and
lives of boys and girls, youth, and
adults. We want the validated findings
of research made available to those
who devise and use techniques for
the church hall and the classroom.
But may we comment that we are
not now perishing in the church field
for more and better 'communication
research.' What we don't have is edu-
cational imagination. What we lack is
knowing how to relate good AV ma-
terials to our jobs. It takes educational
imagination, experience and under-
standing to set educational material,
whatever the media, into the experi-
ence continuum of the child, the
youth, the adult, whether in church,
church school or school. No amount of
research will stimulate local church
leaders to use what is already avail-
able, nor will it motivate local
churches to provide abundant AV ma-
terials for teachers who would use it
Comments and materials for review
should be sent to the department edi-
tor-William S. Hockman, 12 June
Drive, Glens Falls, N. Y.
646
if it were more easily available for
preview and study. Lastly, what we
really need is to catch up with the re-
search we already have! We need
motivation, let's face this unpleasant
fact.
Notable Achievement
A decade from now we may say
that it was the United Church of Can-
ada which showed the way to better
and broader utilization of audio and
visual materials. As we look back on
1959 and 1960 we may be able to see
that it was the skillshop program of
this great church which sttirted the
use-curve upward on the graphs. Cer-
tainly, this denomination has been
pioneering in the area of better and
wider usage of AV materials in ad-
vancing the total program of the
church.
Just concluded is their fifth skill-
shop for those church leaders who
have specific responsibility in certain
conferences and areas for education,
missions, men's work and women's
work. At Grand Falls, in Newfound-
land, close to 40 church-men and
church-women met for two evenings
and two days to learn about the vast
AV resources which were available to
them in furthering the goals of the
local church and the denomination. To
this was added knowledge of how
audio and visual materials can aid the
church's work in all areas of its con-
cern. And to this was added one more
very significant thing: how these peo-
ple, one by one, could go back to
their own presbyteries and confer-
ences and put on similar skillshops
for the people in the local church.
This intensive program was taken in
earnest. Out of four previous skill-
shops come encouraging results. In
Alberta just about ever>' conference
of the church is holding or planning
AV skillshops for local church leaders.
New leaders are found. The AV move-
ment is getting down to the grass
roots of the church. But it all started
when the AV leaders of the denomina-
tion resolved to do something and
when the General Council approved
this far-seeing and already-fruitful
pioneering.
A Remarkable Film
If you arc convinced that your fi\<
senses report to you adequately on tin
extent and nature of the universe, thci
don't see the 60-minutc c-olor fih
Windows of The Soul. If you woul(
like to miss seeing one of the finesi
and most interesting 'science films
made to date, then don't bother aboui
this newest release from the Mood\
Institute of Science, Hollywood 2.5
California.
After seeing this film, this reviewei
has the impression that it will be somt
time before its beautiful content or-
ganization and its general technical
excellence will be e<jualled or surpass-
ed. One by one the five senses art
taken up. We are shown how wonder-
ful they are. We are shown, also, hou
inadequately each of our senses report
the objective world. This may c-ome
as a jolt to some. It will stir the mind
and exalt the spirit of others. "Shown,"
we have said. Let that be emphasized.
It is these experiments which make up
much of the content of the film, each
one carefully designed and beautifully
recorded by the camera. There is fi-
nesse in all aspects of this job.
When it comes to total impact we
are shown that all the wonderful tech-
nological apparatus which we have to-
day has been called into existence to
supplement, correct and extend our
senses as they attempt to report reali-
ty. And none of this was possible be-
fore man took a 'scientific' attitude to-
ward his tangible world where the
senses operate. Post-scientific in one
area of life, man has made great prog-
ress; pre-scientific in his attitudes to-
ward spiritual values, he has about the
same general stance as Ab, The Cave-
man.
To get down to today: he dreams of
peace but plans for war. He has a
technology for one and not the other.
In one there are bold ventures; in the
other timidity and paralyzing hesita-
tion to venture. Well, you see the film
for yourself and it will start you think-
ing—and planning to present it to the
adult and youth groups of your church.
We Hate To Say This
Try as I would, I could not like the
motion pictures Exploring Ancient
Cities and The Dead Sea Scrolls as
much as I did the filmstrips Bible
Cities and Bible Scrolls. There must be
a reason why, and this reason may be
completely personal and invalid. 1 1
shall not be dogmatic.
First, the filmstrips were fine film-
strips. They had good technical quali-
ties—photography, color balance, edit-
ing and commentary rated fine to ex-
cellent. They reported the data; they
Educational Screen and Audiovisual Guide — December, 1960
)t across what they set out to deliver,
here was no motion and they de-
/ered none.
Secondly, the films could deliver
"' tie more than the still pictures by
le very natiu-e of the subject matter.
'"' he fiimstrips mopped up all the
eaning. There was nothing e.xtra for
le films to get. Camera-action here
)uld not help much. The subject was
atic and could not be given the life
motion by the camera.
In the third place we must acknowl-
Ige that there are many users who
ill assume that if the films-trips are
ood the films must be a great deal
etter. That's the slant of their think-
ig and notiiing will change it. Family
ilmstrips, Inc., knows this and has
rovided a film-version for those who
His1 have everything in this media.
Intil we users wise up on the inher-
nt nature of the several audio and
isual media the producer will need to
erve up still-picture material in the
lore expensive and less effective mov-
ig-picture form. The essential na-
Lire of a given body of subject matter
alls for a certain audiovisual media
nd to translate it into any other media
risky procedure— in my not-so-
lumble judgment!
Fine Format
Most seeing is interesting. Much
hearing is dull. Most interesting things
will be entertaining. There is such a
thing as an interesting film. There is no
entertaining film. Entertainment is a
product of interest. There is no happi-
ness-activity. Happiness comes out of
an activity of a certain kind and which
has a certain structure.
Now all this is to say that we need
new ways to make films, especially in
the religious field. We have some
mighty interesting things to report. If
we show them the\- may be interest-
ing. If we talk about them, in either
spoken or printed words, they may be
pretty dull. We certainly know that
showing gets the greatest hold on the
attention.
It must have been this sort of rea-
soning that guided those who made
the 30-minute color film Island hi
Titne. Could you talk 30 minutes
about four training centers of your
denomination? Could you be lively
enough to make the places and peo-
ple come alive? Could you make peo-
ple glad that they had given money to
such work? Could you get more money
to extend this work?
Could you tell how people found
in these training centers what they
needed to release their personality and
spiritual energy, to give them new
views of themselves and their friends,
to set free their spirits so that living
became more meaningfid and service
to their churches and communities
more significant and blessed with more
tangible results?
I'll answer for you: You could not!
But this film gets the job done. It
does it with a new interview format.
There is no jerkiness. It flows smooth-
ly. These people, who speak many
different times, get the story of the
training centers told, .md tell us, too,
what happened to them as persons
while they were there— some for a
week, some for several months. A
good film for denominational film plan-
ners to see. From Berkeley Studios,
315 E. Queen Street, Toronto 2, On-
tario, Canada.
Young Teens Looking At Life
How can the mirror be held up to
Junior High young people so they see
themselves and life, so they see them-
selves in relation to both their big and
little problems and get a glimpse of
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Educational Screen and Audiovisual Guide — December, 1960
(A'i
tliemselves as they may become?
Doing this, and giving some of the
answers, seems to be what Family
Filmstrips, Inc., was trying to do in its
four-miit "Young Teens and Life
Problems" series. The 42-frame Who
Am 1? is to help young teen.s get
acquainted with themselves physical-
ly, mentally, spiritually— as children of
God and as liaving a purpose to ful-
fill. Dorothy Severance writes the
commentary and the stylizetl cartoon
art is by Jerry Bovven. Tammy Wind-
sor and Richard Gerring voice the
commentary. The teenager and her
mother, from across the street, who sat
in on the preview of this series,
thought this the best of the set.
What Can I Believe? That's a teen-
age problem of fir.st magnitude! Here
we see a teenage boy and girl trying
to evaluate several different philoso-
phies of life. A narrator keeps the con-
tinuity intact and supplies .some of the
slants. At last these several life-stances
are compared with that of the Chris-
tian, which kwks pretty sensible. In
this 'philosophy' there is something to
try and to believe. The above team is
joined by Stan Warwick who helps
with the narration. The mother said:
"Not quite as clear as the first." Her
daughter: "Gee, I'd have to see that
several times. I didn't quite get it."
Well, why not? Good usage can surely
take care of that!
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Now we come to the tough jol
Christian Commitment. It is broug]
off by the same team as the first abov
and I think they do pretty well. Tl
producer says we should look for the}
things on the filmstrip; "Some cause
to which people dedicate their live
results of dedicating one's life to ui
worthy goals; changes that come whe
a person accepts Christ as Lord an
Savior." Are these things touched uj
on? They are. How well? Now that
the rub! How well in a short filmstri
can this broad and deep subject b
explored. We think gocKl enough, an
we think the follow-up can easily tak
up where the filmstrip leaves of
After all, that is what the filmstrips ai
for— getting the subjec-t before th
group for discussion, not to stop i
Education is what educators bring t
pass. In getting results, they use a
sorts of materials.
Should Young Teens l(x)k ahead t
college and career? They certain!
should. A lot of them, according t
some pretty reliable findings, wi
wind up doing in adult life what the
dreamed themselves doing when the
were around 13 years old. Lookin.
Ahead To College and Career wa
turned out by writer Robert L. Dan
ner, artist Richard Moore and narrato
Mar,x Hartman. The mother am
daughter from across the street likei
this one, and the teenager was tliink
ing about career and college. Tvv.
things were accented: the idea tha
we are stewards before God of ou
lives and our talents, and that then
are things we can do now about col
lege and career. Good job!
Each of these filmstrips uses t\v(
frames to state what they are dri\in(
at. That's a help. Each one has dis
cussion bands. These are pretty good
Each has a fine leader's guide, to b(
taken seriously by the user. Techni
caljy, all four meet the test of gooc
quality.
Now for u.se: Junior High younj
people should see them. Not too fast
please. One each week might be toe
much. Try presenting one a meeting
with assigned follow-up activities foi
the group and discussion the nex'
week. I'd string them over foul
months. This allows the group to ma-
ture some and voids that overstuffec
feeling teenagers often get when the
same theme or meeting format is >isec
too long.
Lastly, I'd use them with the par-
ents. My neighbor was sure that par-
ents ought to see them in order to talk
out some of the ideas presented. 1
think she was dead right on this. Sc
get and use this top-grade series. From'
your AV dealer, of course.
648
Educatio.\al Screen and Audiovisual Guide — December, 196C<
AUDIO
by Max U. BUdersee
"The Old Order Changeth . . .
. . . yielding place to new "
wrote Alfred Lord Tennyson and this
statement is true particularly regard-
ing the field of recording and the
school use of records.
About a quarter of a million words
ago— in September, 1948, in the first
of these columns— we WTOte: "LP or
'long-playing' records, on which the
conventional three-disc, six-sided al-
bum can be reproduced on one side of
a single 12-inch record, represent a
technical advance in the recording
art."
Perhaps this, in retrospect, is the
cautious and conservative understate-
ment worthy of review because the
introduction of microgroove recording
has revolutionized an entire industry.
More than that, it has also revitalized
an industry which had faded from the
social scene, having been replaced by
other media, and was then facing the
impact of total television. Yet, today,
12 years later, the long playing rec-
ord has become so commonplace in
home and .school that it is difficult or
impossible to find a single person who
still uses the older '78' rpm records
except to replay recordings of nostal-
gic value.
Schools, in 1948, boasted many rec-
ord players, all of them solely adapted
Comments and materials for review
should be sent to the department edi-
tor—Max U. BUdersee, 36 Holmes
Dale, Albany 3, N. Y.
to the standard groove record. There
were dual speed players adapted to
standard records and 16 inch, 33.3
rpm transcriptions. But the record we
know today was then unknown. It
may be possible that today's freshman
in a teacher training institution has
never heard a shellac 78 rpm record!
Such is the change in the industry.
Today we doubt that a school exists—
certainly not a multi-room school—
which does not have and use a rec-
ord player. And the records in use are
all— or practically all— 33.3 or 4.5 rpm
microgroove records.
There are two exceptions worthy
of mention. Some schools are also us-
ing the even newer 16.67 rpm rec-
ords on which almost one full hour of
sound can be etched on one side!
And some schools are using 78 rpm
records for health and physical edu-
cation classes in which much rapid
student movement is involved. And
this is logical because in the larger
gr(X)ve, tlie larger styli ride more even-
ly under such extremes as folk and
square dancing.
Back in the early days of the col-
umn—again in 1948— we reported that
"more than 30 record companies pro-
duce records which will be useful in
schools." Today the number has dou-
bled and again doubled, and the end
is far from being. In the past few
months we have heard and reported
on the product of twice this number
of companies and we have but scratch-
ed the surface, for we believe it to be
our responsibility to bring to your at-
/I^iJio CARDALOG® Record Reviews on Cards
Edited by Max U. Biidersee
1063
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exclusive "truly lenticular" screen, which
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I Address
! City Zone State.
Educational Screen aind Audiovisual Guide — December, 1960
649
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tention the worthwhile product and
not the second rate material.
Catalogs of records have changed
in appearance and content over this
period, too, and the record companies
are working hard not only to create
school-valuable discs but also to sup-
ply schools with reliable information
about their recordings. We urge you
to seek the new, revised educational
record catalogs published by RCA
Victor (155 East 24th Street, New
York 10) and by Capitol Records
(1750 North Vine Street, Hollywood
28). These are but two of many but
they have been issued very recently
and if you do not already have them,
they are worth acquiring.
Some of the more active producers
in the field whose catalogs you may
want to have at hand are Folkways
Records (117 West 46th Street, New
York 36), Audio Education (55 Fifth
Avenue, New York 3), Columbia Rec-
ords (799 Seventh Avenue, New York
19), Spoken Arts (95 Valley Road,
New Rochelle, N. Y.), Spoken Word
(10 East 39th Street, New York 16),
Caedmon Records (277 Fifth Avenue,
New York 16), Decca Records (445
Park Avenue, New York 22), Enrich-
ment Records (246 Fifth Avenue,
New York 1), Carrillon Records (202
Davenport Avenue, New Haven,
Conn.) and Weston Woods Studios
(Weston, Conn.).
Of course no such list is exhaustive
and it does not mention, much less
emphasize, the great contributions
made by producers who offer a very
few titles. These, too, should be in-
vestigated and should be known to
audiovisualists and teachers.
The world of records for instruc-
tion is growing up, and whereas the
bulk of yesterday's contribution was
directed at the elementary school the
weight of today's record product is on
an 'egghead' level and is designed to
appeal to much more mature students
and to adults.
There are good reasons for this.
First, there is a growing realization of
the potential contribution of record-
ings to instruction on all levels, per-
haps spuiTed by the language explo-
sion of recent months in which the
recording has come into its own as a
tool for use by both student and
teacher. Another reason— a strong one
—is that many more libraries are cir-
culating records as a factor of the
library loan service. It is probable
that considerably more than 2,000
public and college libraries support
spoken record collections and circu-
late them to the listening public, to
schools, and use them in a variety of
ways to increase traffic at the loan
desk. Much of this progress can be
traced to the development of long
playing or microgroove records less
than 20 years ago!
Schools can and should borrow
some library techniques themselves
and use them to increase listening-
purposeful listening— on the part of
their students. For instance: has your
school library a listening corner where
students can sit with headphones
and hear masterpieces of literature as
they are interpreted by great artists?
Has your library offered students the
opportunity thus to hear history as it
was made through the last double
decade? Our young people are inter-
ested in what goes on about them;
they are capable listeners and should
have this opportunity.
Do you schedule a daily, or weekly,
voluntary audio program for inter-
ested students? Have you thought
that you might schedule a complete
Shakespearean play over a five week
period, presented serially, act by act,
for interested student listeners? It
can be done and should be done.
Have you planned for your students to
■ Position—
I School —
I Address—
I City
I
-Zone Stat«_
rJ
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Educational Screen and Audiovisual Guide — December, 1960
hear C. Northcote Parkinson discuss
political science, John Mason Brown
explore the humanities, Samuel Eliot
Morison relate in detail his associa-
tion with and interest in American
history, Charles Frankel reveal his
philosophical attitudes nnd Ashley
Montagu reix)rt on the meanings of
anthroixjlogy as he sees them?
Do you schedule readings of prose
and poetry as a voluntary extra for
your students? Do you bring them
such artists as Basil Rathbone, Orson
Welles, Alexander Scourby, Nancy
Wickwire, Blanche Yurka, Anew Mc-
Master, Howard Da Silva, Hiram
Sherman and many others interpreting
the work of Poe, Shelley, Mark Twain,
Shakespeare, Byron, Keats, Whitman,
Longfellow, Milton, Masefield and too
many others to mention? Indeed, what
have you done about using records to
acquaint your students with the
sounds of modem American poets?
You can profitably use the address we
gave you for Carillon Records and
discover a wealth of material in just
this little area available to you now!
You may ask, "Where can we bor-
row these for our students to hear?"
You are aware that loan libraries of
records do not exist as do film librar-
ies. But the per um't cost of records is
parallel with the per unit cost of
books, and schools without adequate
library facilities today are depriving
students of learning and of experi-
ences which are integral to growth.
Borrowing records for this purpose is
undesirable; the recordings should be
on hand and readily available for the
variety of in-class, out-of-class and
home listening opportunities which are
ever present.
Most homes today boast record
players, few have 16 mm sound pro-
jectors. Most students have access to a
variety of essential equipment for
their audio learning, and little access
to machines essential for film projec-
tion. As we teach the 'whole' child, so
we must offer him the 'whole' experi-
ence through every medium at our
command and indeed make it easy for
the student to know the variety of ex-
perience available to him.
Newspapers most recently have
been headlining the problem of learn-
ing in the area of English. Such state-
ments as "Colleges To Fight Decay In
English" and "National Program Set
Up To Overhaul English Teaching"
indicate the seriousness of the prob-
lem. But too often the college looks
not at itself but at lower institutions
in decrying current efforts. The Col-
lege Entrance Examination Board re-
cently started "the first nationwide
program to halt the deterioration of
high school English instruction." The
CEEB is urging that English teachers
stress first and foremost the formal
teaching of language, composition and
literature while underscoring the need
for knowledge of grammar and a max-
imum of clear, descriptive writing
where demanded.
The CEEB, we hope, has not lost
sight of the importance of language as
a communications tool. Teachers lis-
tening to the 'off the cuff' remarks of
the presidential candidates these few
months past have perhaps been horri-
fied and dismayed at some of the sen-
tences (a generous use of the word)
employed. Yet comprehension was
complete. The listener knew what at-
titude was being expressed and what
ideas were being expounded.
Some Self-Examination
We hope that the colleges will look
unto themselves, too, in this examina-
tion. We have been told that educa-
tion in the art of communication,
study in English to be specific, is hard-
ly significant in a technically oriented
institution preparing students for other
than intellectual pursuits. Just as we
urge a broad listening program upon
the secondary schools, so we urge
similar programs intensified by ma-
turity upon the colleges so that their
highly trained individual may also be
appreciative of letters and able to use
both the written and the spoken word
effectively in communications.
We are not, fundamentally, in dif-
ference with the CEEB, but rather
we urge that each of us look to the
institution wherein we serve and ask
the searching questions which evolve
into "What more can we do, now and
tomorrow, to offer all of our students
the greatest opportunity to become
acquainted with the literary heritage
and creation of a vibrant society?"
Books and records together offer the
greatest opportiuiity we have, as
schoolmen, to achieve the desired end.
A literate body politic will be discrimi-
nating, expressive and responsive.
Thinking will become a discipline, a
self-di.scipline if you please, in which
the questions of "how" and "why"
become commonplace. No student
should reach or leave college unpre-
pared to read intelligently, to hsten
intelligently and to communicate.
Dr. Edward S. Noyes, acting pres-
ident of the CEEB, expressed the hope
that Congress would extend and en-
large the National Defense Education
Act to include and to emphasize the
study of English .so that it would re-
tain its proportionate value and posi-
tion in the educational plan of the na-
tion. With this we heartily agree pro-
viding that, in accepting federal sup-
port, no community is required to
abandon any facet of its control over
the scope of matter studied in the
classrooms but rather is encouraged to
reassert this control and to expand
offerings to meet the demands.
Further, in the establishment of
these forms of aid designed to make
dramatic contribution to educational
progress, the Congress must establish
more adequate safeguards so that no
small, ambitious, self-seeking clique of
empire builders, no matter where or in
what position of responsibility and
prominence, can seek to gather unto
themselves educational control which
deprives the local community and the
hardworking school board and local
school administrator of ultimate au-
thority and responsibility.
FORSE TK^ l'l^'<T DARKENING
DRAPES AND SHADES
for Classrooms and Auditoriums
Forse Drapes and Shades meet every lneipensi«e . . . Guaranteed for
requirement for light control and room 10 years . . . Used thrau{liout
darkening. Choice of decorative colors. the United States since 1917.
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NAME _.
fJt^Ajf MANUFACTURINO
2347 Sullivan Ave. • St
samples and literature.
COMPANY
Louis 7, Mo.
INSTITUTION
ADDRESS _
CITY
?ONE
STATE
Educational Screen and Audiovisual Guide — Decembkk. 1960
6.SI
...there goes another
Family Filmstrip Basic
Filmstrip Library
delivery. . .and
another Sunday School
will reap the
benefits of this well
planned library of
audio -visual materials.
....full details at
your Family Filmstrips
dealer. Or write
for free brochure.
^y 5823 SANTA MONICA BLVD.
'^- HOLLYWOOD 38, CALIF. '
FILMSTRIPS
hy Irene F. Cypher
Every so often it is apparently wise to
repeat a theme, reiterate a word of
caution, review something said in the
not too distant past. With no apologies
therefore, we wish to recall the fact
that everyone concerned with the pro-
duction of filmstrips has at one time or
another w;irned of the danger which
lies in making filmstrips too long, the
danger of including too many frames
in any one strip.
A filmstrip that is over-long can be
a deadly failure in the classroom.
Teachers tend to project a strip in its
entirety, no matter how often they
hear it said that efl^ective utilization
occurs if you use only a few frames at
a time, or project only a section of a
sti'ip at a time. The teacher who ac-
tually gets material and projection
equipment together for a lesson usual-
ly proceeds to show a filmstrip through
to the bitter end, and if the strip is 50
or 60 frames in length, chances are
the class will be happy when the les-
son is over.
My grandfather used to say
"Enough is as good as a feast" and
that certainly applies to the number
of frames included in any one film-
strip. In the past few months we have
seen a number of rather long film-
strips, and we hope the producers
stop to consider the wisdom of keep-
ing classroom viewing situations in
mind before they make either sets of
stiips or single units. Gilbert and Sul-
livan have advised us to "make the
punishment fit the crime," and we
think this good advice to keep in
mind when editing filmstrips material.
Creative Cookery With Cereals (sin-
gle strip, c-olor; produced by die Cereal
Institute, 135 South LaSalle St., Chi-
cago 3, 111.; available without charge
to high school economics depart-
ments.) An interesting filmstrip, co-
ordinated to a cook book pamphlet,
with some good information about
how to use cereals in many kinds of
cookery. It is interesting to note that
the filmstrip constantly turns our at-
tention to the cook book, and sets the
Comments and materials for review
should he sent to the department edi-
tor—Irene F. Cijpher, New York Uni-
versity, 26 Washington Square, New
York 3, N. Y.
stage for actual cooking experiences.
We are given some facts about the
nutritional value of cereals, a daily
food guide, and an account of the
grains from which we derive our fa-
miliar cereals. This is a useful combi-
nation of filmstrip and printed ma-
terial, particularly good for junior and
senior high school work.
Groicinfi In Citizenship (six strips,
color; produced by Young America
and available from McGraw-Hill Book
Co., 330 West 42 St., New York 36,
N. Y.; $33.50 set; $6.50 single strip).
Understanding of the responsibilities
of citizenship is the basis for the suc-
cessful continuance of our own way of
life. This series shows how the good
citizen carries out his part by obeying
rules and laws, by cooperating with
others, by respecting property and by
living honestly.
The stories and facts are presented
in terms that will be meaningful to
pupils of grades 4 through 7. The sit-
uations are normal class elections, so-
cial events, bus trips, writing and
preparation of a class play. The indi-
vidual is seen in relation to people and
situations, and the stories seem tnie to
life. There is good material for dis-
cussion and language arts work and
also for citizenship education.
Israel: The Land and The Peoph
(7 strips, color; produced by Encyclo-
paedia Britannica Films, 1150 Wil-
mette Ave., Wilmette, 111.; $42 pei
set, $6 single strips ) . We have always
thought it important to understand the
environmental background in order to
understand any nation and this seriej
gives us a very good picture of the
land behind the new Israeli nation
One strip presents an over-all story ol
Israel; other strips take up the stor>
by showing us what the various sec-
tions and groups are like: Galilee.
Haifa and the Valley of Jezreel, The
Negev, Tel Aviv and the Coasta
Plain, the Jordan Valley, Jerusalem
and the Judean Hills.
Always we see what the land mean.'
to the people, and how the peopk
have cukivatetl the land for bettei
living. Photographs for the picture
were taken in Israel today, so we s<(
things as they actually are now. Tlit
facts are well presented and the ma
652
Educational Screen and Audiovisual Guide — December, 196(
PHOTOPLAY FILMSTRIPS
Prepared by William Lewin, PhD
A scene in the \iltniiiti> uarrtng Kirk Douglas as Ulysses.
Ulysses — In full color, 64 frames, a pic-
torial guide lo the new Paramount screen
version of Homer's Odyssey, produced in
Italy. An invaluable aid to the study of
the clossic. $7.S0. With guide, $7.80.
The Vikings — In full color, 47 frames,
based on the Kirk Douglas production.
$7.S0. With guide, $7.80.
A Lesson In Mythology — Explains Andro-
meda, the Minotaur, Iphigenia, etc., based
on M-G-M's The Living Idol. 25 frames,
color. $7.S0. With guide, $7.80.
Julius Caesar, set of 2 filmstrips in black-
and-white, presenting 97 scenes in the
M-G-M screen version of the play. $7.00.
With guide. $7.30.
Kniglits of the Round Table — A set of
two filmstrips. Port One, black-ond-white,
25 frames, explains the background of the
story, its theme, its significance as an early
attempt to organize a league of nations
and how the United Nations Security Council
is the Round Table of today. Part Two, full
color, 28 fromes, tells the colorful story of
the great legend, based on the M-G-M
photoplay. $7.S0.
The Glass Slipper — The charming fairy
tale of Cinderella, told in a new way,
based on the M-G-M photoplay. 36 frames
in full color. $7.50. With guide, $7.80.
Romeo and Juliet — Shakespeare's great
love story illustroted in color from the
J. Arthur Rank production filmed on loca-
tion in Verona and other Italian cities.
44 frames. $7.50. With guide, $7.80.
Richard III — Based on Laurence Olivier's
colorful screen version of Shakespeare's
famous ploy. 48 frames. $7.30. With
guide, $7.80.
Alexander the Great — Biography of the
first man to conquer the civilized world,
based on the photoplay. Shows Alexander's
effort to unite Europe and Asia, o task
with which the U.N. is still faced. 55
frames. $7.50. With guide. $7.80.
Adventures of Robinson Crusoe — In full
color, 50 frames, a clear pictorial guide to
the Defoe classic, based on the United
Artists screen version. $7.50. With guide,
$7.80.
Columbus — Black-and-white, based on the
J. Arthur Rank production starring Fredric
March. 55 Frames. $4.00.
Hansel and Gretel — In full color, 4 2
frames, the highlights of the beloved fairy
tale OS performed by the charming Kine-
mins of Michael Myerberg's screen version,
released by RKO Radio Pictures. $7.50.
With guide, $7.80.
Greatest Show on Earth — In full color, e
lively pictorial guide to the circus, based on
Cecil B. DeMille's Technicolor photoplay,
which won the Academy Award in 1953
as the best picture of the year. 40 frames.
$7.50.
Money-back guaranfeel
EDUCATIONAL & RECREATIONAL GUIDES, Inc.
10 Bivinerd Road, Summit, New Jersey
,( Edicational Screen and Audiovisual Guide — December, 1960
6.1.J
, . . in thousands
upon thousands
of schools —
... in every state in the
USA, many foreign coun-
tries, you will find Standard
Filmstrip Libraries in use.
The Plan Provides
These Schools With —
1. A simple, easy method for organiz-
ing filmstrips by title, subject mat-
ter and grade level.
2. An efficient, space-saving, easy-to-
use system for storing filmstrips
when not in use.
^* A convenient, foolproof v/ay to
keep track of what filmstrip is be-
ing shown where and by whom.
In short ... a pian to make film-
strip handling as simple and effortless
as possible.
They have • • .
• No more lost, strayed or misplaced
filmstrips.
e No more unwieldy, time-consuming
booking methods.
• No more htt-or-miss filing in easy-
to-forget places.
SUndard ,^ filmstrips
Andlo-VUual l^ ^^^^^ filmstrips
Library Flans for.... ^. ^isc records
• recording tape
• Z" X 2" slides
. . . oUo Projector Tables ... 9 sizes and
types.
Shown below is the No. 400E, one of eleven
fill Standard Filmstrip Librories.
WRITE FOR CATALOG
SEE TOUR A-V DEALER or
SCHOOL SUPPLY DISTRIBUTOR
JACK C. COFFEY CO., inc
710 Sevenleenlh Si. NORTH Chicago, III.
terial is very good for social studies,
for social geography and for world
history.
Language Filmtitrips: Elementary
French For Young Americans and
Elementary Spanish For Young Amer-
icans (2 series: each set complete, 6
strips with 3 records; produced by
Society for Visual Education, 1345
Diversey Parkway, Chicago 14, 111.;
$35.10 for complete set; $8 for single
strip and record; $13 for two filmstrips
and record ) . Each of these sets is in-
tended for elementary language study
in grades 3 through 6. In each in-
stance the student is introduced to
French or Sj^anish boys and girls as
they go about their daily activities in
the school, at home, with their fami-
lies and at play after school. The
scenes and objects presented are fa-
miliar, and the situations portrayed are
part of normal living in any country.
This helps to give meaning to the
language itself and makes it seem
normal and natiu-al. Opportunity is
provided for repetition, for questioning
and for conversation. The work is di-
vided into sections for class use and
can be adapted to many lessons. The
approach to the language in each in-
stance is by easy steps and vocabulary
is increased as the story proceeds. The
material is geared to introductory
language study and arranged in terms
of elementary pupil abilities.
Party Themes and Party Recipes
(single strip, color; produced by
Audio-Visual Associates for the Car-
nation Co.; available without charge
from Audio- Visual Associates, Box
THE STOWAWAY
Produced by The N^ilinnal Ftlm Board of Canada
A delightful story of a boy, a bluenose
schooner and adventure at sea.
16mni • Color • 15 Minutes
Rental: $7.50 • Sale: $150.00
Send For Our Free Cotalog
Of Other Outstanding Films
Contemporary films
207 W. 2Sth St., Dapt. £S, N. Y. 1, N. Y.
ORegon S-7220 Midwest Office:
614 Davis St., Evonston, III. DAvis 8-3411
243, Bronxville, New York). With tht
holiday season just around the coniei
this filmstrip has interest value foi
young hosts and hostesses. The recipej
are those which will appeal to the
high school group. Attention is fo-
cused on the use of instant nonfat dry
milk crystals in cooking. Some of the
recipes are for adult family parties,
and the strip might well be recom-
mended for clubs and community
groups as well as for school classes.
Teaching Science In The Elemen-
tary School (4 filmstrips, color, each
with record and guide; produced by
Lomg Filmslide Service, 7505 Fair-
mount Ave., El Cerrito, Calif.; $16.50
for filmstrip, record and guide). This
is a series intended for in-service
teacher education and also good for
class use. The four units are "The
World Is So Full of A Number of
Things," "All About Milk," "Science
in Our Daily Bread," "Science in the
Magic Story of Water."
Here are basic, simple science sto-
ries, brought down to the level of the
young scientists who are beginning to
look at the world around them and to
cjuestion and experiment. Suggestions
are made for teacher direction of the
study trips and experiments; simple
science problems are outlined, and
pupils are shown at work carrying
out simple projects. The picture se-
quences have pupil interest appeal,
and they also serve to give a teacher
some good ideas on motivating pupils
to further science study and work. The
series is well planned and well pre-
sented.
The Color Of Man (single strip,
color; produced by Pyramid Film
Producers, 1636 No. Sierra Bonita
Ave., Hollywood 36, Calif.; $6 single
strip.) The filmstrip is based on a
motion picture of the same name, but
does not need to be used with the
film, for it is a complete unit in and of
itself.
Basically, of course, the story is
that of the problems presented by
prejudice and discrimination based on
the color of a man's skin. Consider-
able attention is focused on scientific
theories relating to skin pigmentation;
facts are presented about laws per-
taining to segregation and integra-
tion. The presentation is straightfor-
ward, simple and thought-provoking.
The subject area is a hard one to deal
with, but this particular filmstrip
could be used to assist in discussion
of the problem with classes, in church,
in community group meetings and in
college workshops. Study guides are
available to assist in presenting the
material at the various group levels.
654
Edlcational Screen and Audiovisual Guide — December, 1960
FILM EVALUATIONS
by L. C. Larson and Carolyn Guss
Poland: Land Under
Communism
(Encyclopaedia Britannica Films Inc.,
1150 Wihnette Avenue, Wilmette, Illi-
nois) 22 minutes, sound, color and
black and white, 1960. $240 and
$120. Teachers guide available.
Description
Thu struggle of the Polish people in
their search for national identity in a
communist society is depicted in
Poland: Land Under Communism.
Through the eyes of two families-
one representing the agrarian way of
life and the other symbolizing the
new industrial order— come revealing
glimpses of the past and present of
this proud but oft-dismembered na-
tion.
Scenes of a contemporary peasant
fLunily serve to link the past with the
present, recalling Poland's former
grandeur, the years of oppression and
devastation and the ever-present prob-
lem of survival for the peasant faced
with the threat of collectivization. In
the classroom young Poles learn a
significant geographical generalization
reinforced by historical record: with
no natural boundaries on either the
east or the west, the very existence
and disposition of Polish boundaries
during the past two hundred years
have been dependent upon the goals
and policies of non-Polish govern-
ments.
A painting of a Polish king, Stephen
Batory is a reminder that this 16th
century monarch elected by the Polish
Sejm or parliament invaded Russian
domains as far as Pskoff, compelling
the Russian Czar Ivan IV to sign the
humiliating Treaty of Zapolsk. The
career of Batory, termed the "fore-
most warrior of hLs time," suggests the
intense and almost religious spirit of
nationalism which has enabled the
Poles to cling tenaciously to their na-
tive language, religion and culture
through generations of foreign sub-
jugation.
In spite of their domination by an
anti-religious political creed, the Po-
lish people have maintained their de-
votion to the Roman Catholic faith. In
this connection it is interesting to re-
member that the Poles have tradition-
ally regarded themselves as the guard-
ian of Latin Christianity and the out-
jwst of western culture against eastern
invaders from the time of the Polish
victory over the invading Tatars in
1241 to the moment of Pilsudski's re-
pulse of Russian Bolsheviks at the
gates of Warsaw in 1920 in what has
been called the "miracle on the
Vistula."
Yet in a Poland where the present
economy and disputed political fron-
tiers depend on the Soviet Union there
are the inevitable characteristics of an
authoritarian state. Trips of children
to a "Lenin House of Culture" and the
presence of a state-owned newspaper
are familiar aspects in the daily rou-
tine of a steelworker's family.
Views of Poland's industrial enter-
prises reflect the serious concern of
l^arty leaders in the rapid economic
growth in heavy industry with rela-
tively little production of consumer
goods. However, in contrast with mod-
ern Silcsian coal mines and the bus-
tling harbor of Gdynia, almost half
the population still remains on the
land, struggling unsuccessfully to feed
the other half— so it appears— with an
inferior farm technology. The agri-
cultural problem has not been allevi-
ated, as the film emphasizes, by the
reluctance of the peasants to embrace
communist economic theories. Retain-
ing their individual plots of land, the
peasants have stubbornly resisted at-
tempts at collectivization and have re-
mained suspicious of the government.
The proposition that Communist
efforts to regiment the Polish intellec-
tual community have failed appears
to find some justification in this rec-
ord. Some signs of an incipient intel-
lectual freedom in universities are re-
ported. Polish students are also por-
trayed as generally enamored of west-
ern ideas and innovations including
jazz and novels— a reaction in part
against the cultural isolation of the
Stalinist period.
Appraisal
Notwithstanding the nature of its
subject matter, this survey of contem-
porary Polish life and commentary on
historical influences strives for ob-
jectivity, avoiding the all too familiar
pedagogical excess of exhortation and
denunciation in developing attitudes
about communism. Although the gains
in economic growth under Commu-
nism are acknowledged, it is made
clear that advances were secured at a
great cost in human suffering.
The limitations of this film stem
chiefly from the brevity inherent in
any attempt to survey a complex prob-
lem. This is evident in the absence of
any critical inquiry concerning the
political and ethnic problems which
shaped Polish history and the failure
to consider carefully the impact of
social and technological change upon
Polish institutions and values. More-
over, in spite of the persistent theme
of a resurgent Polish nationalism
holding in check the advocates of for-
mal Communist doctrine, there is, sur-
prisingly, no effort to account for the
success of the peaceful Polish "revolu-
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A farnior plowing: liis firld in this srene from
nism" by Encyclopaedia Britannica Films.
"Poland: Land Under Comniu-
Educational Screen and Audiovisual Guide — Dfxember. 1960
65.T
Hon" of October, 1956, against Mos-
cow domination when contrasted witli
file disaster of "national communism"
in Hungary a few weeks later.
The greatest educative value of
I'olaiid: Land Under Communism in
the hands of the secondary school
social studies teacher lies not merely in
its ability to impart factual information
but rather in its use as an instrument
of reflective thinking, in posing ques-
tions about such crucial issues as co-
existence, the nature of economic
goals, factors in ix;on<miic growth and
the impact of cultural change. Tech-
nically above criticism, this produc-
tion should be well adapted to rele-
vant aspects of the social studies pro-
gram, grades 9-12.
—John P. Lunstrum
Universe
(Natiomd Film Board of Canada, 680
Fifth Avenue, New York 19, New
York) 29 minutes, 16 mm, sound, black
and white, 1960. $130.
Description
Universe is a profound treatment of
man's position in the cosmos and of
his efforts to learn more about the
vast universe of which he is a part.
As the sun rises over an earthly city
and the people go about their respec-
tive tasks, life's dependence upon the
outpourings of energy from the solar
furnace is revealed. If, as the narrator
points out, the Milky Way could be
viewed from afar, the earth would be
seen as one of nine known planets
whirling about the sun, one star among
the millions of stars in the galaxy.
Dr. Donald A. MacRae of the
David Dunlop Observatory is pictured
setting up the reflector telescope to
photograph stars in an efiFort to learn
more about the universe and the
bodies therein. From the .study of
hundreds of thousands of such obser-
vations astronomers have, within com-
paratively recent times, begun to piece
together an accurate picture of the
universe. Already enough is known for
man to journey in imagination to sorne
of the bodies nearest our earth in
space.
The closest of the interplanetary
btxlies to our earth is tlie moon. Close-
ups of the moon's surface as seen
through the eyes of our best telescopes
are pictured. These reveal a stark,
rugged, lifeless expanse. Man could
not exist unprotected on the moon for
even a few seconds. With no atmos-
phere to temper the withering out-
pourings from the sun, temperatures
by day reach that of boiling water, by
night a chilling 240° below zero.
Colin Law at work on models used in National Film Board of Canada's
verse."
'Uni
The moon whirls eternally about its
master the earth. The earth in turn is
dominated by the sim which Ls at the
center of the nine known planets.
The planet Mercury is depicted as
closest to the sun. Mercury keeps one
face always toward its master. Being
so close to the sun and too small to
hold an atmosphere, conditions are
too harsh for life on this barren planet.
Further out is the planet Venus,
eternally shrouded in a den.se cloud.
Even though it is our nearest plane-
tary neighbor, Venus is one of the
least known.
Our earth is located between Venus
and Mars. For more than a century
man has looked toward Mars, the red
planet, and wondered whether he is
alone in space.
The alternating green and red
which change with the Martian sea-
sons would indicate the probable pres-
ence of vegetation. Whether other
life exists is not known but, because
of the lack of oxygen and water, it is
certain that no creature such as man
could exist there.
Beyond Mars, where theoretically
there should be another planet, as-
tronomers have found hundreds of
rocky fragments. These range in size
from that of a pea to one of more
than .300 miles in diameter.
The huge planet Jupiter is shown
next. It is larger than all the other
planets combined. In keeping with its
size, it dominates 12 moons. No
human could live there however, be-
cause of the cold and the composition
and great density of the atmosphere.
Beyond Uranus and Neptune is the
last of the known planets, Pluto. So
far is Pluto from the sun, more than 4
billion miles, that the sun appears as
a mere star, one among many. Nothing
exists in the perpetual cold and dark-
ness of Pluto.
Another member of the Sun's family
which is pictured is the comet. It is
a nebulous aggregate of dust and
gases which l^ecome luminescent as it
approaches the sun. Often a filmy tail
a million miles long is forced from it
by pressure of the sunlight.
The center of the solar system, tlie
sun, is depicted as a thermo-nuclear
furnace which has raged with the
energy of 1 million H-bombs per sec-
ond for more than five billion years. A
planet too close or too far away from
this source of energy would be devoid
of life. The earth at 93 million miles
is ideally situated.
A montage representing life on earth
is shown as the scene shifts to the
observatory where the narrator ex-
plains the procedure for locating and
training the telescope on a particular
star in the heavens. It is not a porbait
of the star which is desired, but a
photograph of the spectrum of the
star. Such photographs and other data
are studied to learn the composition,
movement, size, temperature, etc., of
stars, because nothing can be learned
of a star directly.
As the audience is taken on an
imaginary journey to the stars, many
differences are pointed out among
those stars in the Milky Way. Some,
as Beta in the Constellation Lyra, have
another star circling them. These we
call twins. There are multiple stars,
such as Castor in Gemini. There are
giants many times the size of the sun,
and dwarfs where one cubic inch of
matter would weigh 40 tons. In addi-
656
Educational Screen and Audiovisual Guide — December. 1960
omments arul materials for review
should be sent to Audio-Visual Center,
ndiana University, Bloomington, Ind.
Jon there are stars rotating at such a
•ate as to throw off huge rings of mat-
er which move outward in an ever
ividening circle. Pulsating stars are
pictured increasing and decreasing in
srilliance. There are rare stars where
emperatures reach 5 billion degrees
•esulting in an explosion to form a
novae" or "super novae." The Crab
Nebulae in the constellation Taurus is
the remnant of such an explosion
which occurred more than ten cen-
turies ago.
In addition to stars and such satel-
lites of these as may exist, there is
much dust and gas in interstellar
space. The stars, dust and gases were
thought until recently to be a chaotic
aggregation. However, years of pa-
tient work have revealed that a pat-
tern really exists.
If man could move with the free-
dom of a god and were to go beyond
our own galaxy, the Milky Way, he
would come to the edge of an endless
sea filled with islands of stars called
galaxies. Many types of galaxies are to
be foimd, floating eternally in space.
It is here that stars are formed from
dust and gasses of interstellar space,
here too that stars consume them-
selves. How many of the billions of
stars must have planets as ideally suit-
ed for life as our own?
As the narrator indicates, when man
l(x)ks this deeply into space he sees
only a ghosdy image of the past. The
light which is seen began moving
toward us millions of years ago, long
before the dawn of life on earth. "In
all of time," says the narrator, "of all
the planets, of all the galaxies in space,
what civilizations have arisen, looked
into the night, seen what we see, ask-
ed the questions that we ask?"
The film ends with the sunrise. The
work of the astronomer is ended and
another day begins on the earth, oiu"
tiny island in the vast Universe.
Appraisal
Both the junior and senior high
school teacher will find Universe to be
an excellent medium for the intro-
duction or summation of a unit on
astronomy. The film is akso well suited
for use in presenting basic information
on the solar system. The college per-
sonnel on the previewing committee
felt that the film might also be used in
introducing a lx;ginning undergraduate
coiu-se in astronomy.
The first half of the production
gives an excellent overview of the
members of the solar system and pre-
sents much basic information concern-
ing these bodies. The second half
delves into the realm of the stars,
presenting a summation of what man
has learned about the stars and star
systems.
The many areas touched upon con-
tribute to the usefulness of the film as
a device to motivate further study and
discussion on the part of students. The
treatment is such as to provoke deep
thought and a feeling of awe toward
the humble place of man in the
cosmos.
—Donald Nicholas
®
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(Photo illustrates "NASSAU" exclusive print on LuXout DIM-OUT draperies.)
BETTER BECAUSE LUXOUT Draperies offer COMPLETE effective iight control:
LUXOUT TRANSLUCENT draperies eliminate glare in offices,
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when preferred for science rooms, auditoriums, or all-purpose roon
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Free brochure, folders
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INCORPORATED
Department ES
1822 East Franklin St.
Richmond 23, Virginia
Educational Screen and Audiovisual Guide — December, 1960
657
Conserving Our
Forests Today
(Coronet Filiu.i, 65 East South Water
Street, Cliicufio, Illinois). 11 minutes,
16mm, sound, color and black and
white, 1960. $110 and $60. Teachers
guide available.
Description
Conserving Our Forests Today
highlights not only the varied, inter-
rehited uses that America's timber-
lands must serve, but also points out
the role of the citizen and the forester
in maintaining this resource.
The variety of products supplied by
trees are shown to include not only
lumber but a host of pul]! products
ranging from paper to motion pictine
film and synthetic textiles. Other bene-
fits that are pictured include use of
western forest areas for livestock graz-
ing, the function of forests in creation
of a good watershed to provide ade-
quate water for domestic and com-
mercial uses, and the recreational
benefits found in well maintained na-
tional and state forests.
With principal emphasis placed
upon Pacific Coast and Southern
forests, the comparative growing rates
of the Douglas fir in the west and the
Southern pine are graphically illus-
PHILCO advances the
science of
visual education
WITH NEW TRANSISTORIZED
CLOSED CIRCUIT TV SYSTEMS
Visual education, through the use of
closed circuit TV, is being adopted
rapidly by schools throughout the
nation. Philco's broad experience in
educational TV is your assiu-ance of
obtaining the greatest flexibility and
economy. Philco's new all-transistor
equipment is your guarantee of maxi-
mum reliability, freedom from main-
tenance and ease of operation. Write
today for information and your copy
of the Philco Closed Circuit TV
Systems Planning Guide.
Government & Industrial Group
4700 Wissahickon Ave., Philadelphia 44, Pa.
In Canada; Philco Corp. of Canada, Ltd., Don Mills, Ont.
K^^'^'W
W^^'^
i
H
■
■ 1
1
W
4
m^ . ,' '
Philco Closed Circuit TV Systems per-
mit multi-group instruction, with full
audience participation.
PH I LCQ
^f/mcffj Aor Qaa/ifu (Ac UoM Oivr
trated. While the Douglas takes nearly
12.5 years to mature, the Southern pine
matures to commercial size in 30 years.
The growth comparison is emphasized
as a young boy of two stands beside
a two-year-old pine seedling and then
is shown along side it at various inter-
vals until both are .30. The role of
hardwocKl trees is also indicated as is
the nei>d for careful cutting of all
trees to provide for sustained yield.
Modern means of fighting the
forest's enemy, fire, are seen to in-
clude fire kK>kout towers and fire
fighting crews operating from trucks,
parachuted from planes or landed by
helicopters. The other enemies of trees
are insects, disease and improper log-
ging. Aerial spraying plays an effec-
tive role against insects and disease.
Shown in detail is reforestation us-
ing seed orchards in which seed are
harvested for aerial .seeding, and also
the raising of seedlings for tran.splant-
ing to logged- or bumed-over lands is
presented in detail.
Appraisal
For intermediate grade and lower
junior high pupils. Conserving Our
Fore.'its Today provides a concise
overview of timber conservation and
use practices in two primary wot)d
pr(Klucts regions of the United States.
What is said of these regions is also
applicable to other areas of the United
States with only minor modifications.
At both age levels the film could
he used to introduce or organize a
unit on forest lands since it provides
many avenues for further exploration
and questioning by pupils. These in-
clude: "Are recommended forest-land
grazing practices the same throughout
the nation?" and "What is the differ-
ence in utilization practices between
the slow growing western trees and
those that mature more rapidly in the
South?" These are two points that the
teacher can use to develop new con-
cepts with her pupils and prevent for-
mation of erroneous ones from thi
film's too-simplified statements.
Quickly covering so much material
in a seemingly unhurried manner, tht
film's excellent development and or-
ganization is apparent. Simple effect.'-
like the growth comparisons between
the boy and the tree and numerou.^
views of children of the audience'?
ages enjoying the forest areas woulci
contribute to a sense of personal iden-
tification by the pupils seeing the filn
and are practices to be commendei
in films whose object is to motivati
the interest required of citizens it
developinent of intelligent concert
about use of tiatural resoiu-ces.
—Richard Gilket
658
Educational Screen and Audiovisual Guide — December, 196(
AV
industry ne>vs
fAVA Convention Poll
A NAVA sustaining member poll
> to convention site preference re-
ilted in an almost 95-percent vote in
ivor of continuing to meet in Chi-
igo, according to a report by Bob
la\ brier and Erv Nelson to the
A\'A board. A good sized majority
ivored continuing at the Morrison
lotel for the present, as against the
liennan or the Hilton at some in-
rcase in costs. The 1961 meeting is
efinitely scheduled for July 22-25 at
le Morrison, and an option has been
ken on dates there also for the 1962
iceting— subject, however, to the way
romised improvements in service are
arried out at the 1961 meeting.
Convention days and hours will be
le same as in the 1960 program. No
des meetings or other counter-attrac-
ons are to be held on NAVA's con-
ention days, except between 10:45
m. and 1 p.m. and after 5 p.m. They
re to be limited to 3 hoiu"s, at or
easonably near the convention hotel
1 order to minimize the time partici-
mts are away from general conven-
ion and trade show activity.
An invitation will be extended to
)AV1 to hold its summer meeting, or
t least board meeting, in conjunction
j/ith the other AV groups that, with
v'AVA, make this annual event the
Biggest AV Show on Earth." The
'ery successful AV Education Forum
nitiated last July by the Illinois Au-
iovisual Association and cooperating
roups is to be featured also in 1961.
NAVA's annual midwinter meeting
vill be held in Dallas, Texas, Janu-
iry 12-14. The national convention
)lanning committee will meet there
)n the 12th. The annual western meet-
ng will l)e held at San Diego, Feb.
El -2.3.
il Videotape Spread
le Ampex Professional Products re-
r- ports 93 TV tape installations in
ts 'losed circuit TV systems in the
n Jnited States, 416 in broadcast stu-
is lios and production companies and
s mother 194 in companies outside the
d United States.
'j Mobile Lang Lab
f The Edwards Company, Education-
„ il Equipment Division, is routing a
„ language laboratory demonstration
trailer on an itinerary that will cover
250 cities. Billed as an "electronic
1 classrooms on wheels," the air-condi-
tioned trailers are 35 feet long and
carry operating equipment for lan-
guage laboratory, school clock and
program system, fire alarm system,
doctor's silent p^iging system, tele-
phone intercom and other electronic
communication .
Good Kodak Show at PSA
A feature of the Houston, Texas,
show of the Photographic Society of
America was an excellent combination
of product and process in the East-
man Kodak exhibit. An extensive line-
up of product use demonstrations of
exposure, finishing, color, travel and
nature photography, etc., was topped
by a 90-minute, 3-screen spectacular,
"Photoscenic America." Planners of
audiovisual exhibits are remembering
more and more that a "show" should
really he a show, not just a static
showcase, however pretty.
Solons To View NDEA Effect
Members of Congress, home "on
leave" until January 3, are being urged
to visit schools in their home district
to see for themselves the good accom-
plished in bettering education through
Why is CECO the Audio
Visual Equipment Center?
Because Ceco spans the entire
complex field. We sell and service
every professional type equipment
on the market — cameras,
projectors, screens, slide projectors,
animation equipment, sound
recorders, timers, tripods, etc.
More important, we provide
solutions to problems, no matter
how intricate. We charge for
the products. We make no
charge for our experience. That's
why most AV experts come to Ceco.
Projects 2" x 2" and S'/j" x 4" slides
to a size and brilliancy comparable to
finest theater projection. High intensity
carbon arc lamp enables large screen
projection, in difficult-to-dorken rooms.
Single Frame Eyemo
35mm filmstrip camera with
single frame advance mechanism.
Reflex viewing and specially
designed lens for slide film work.
CECO — trademark of
Ccmero Equipment Company
Weinberg Watson Analyst Projector
Ideal for teachers, doctors, coaches, for
studying recorded data. Continuous vari-
able speed from 2 to 20fp$. Single
frame advance. Flickerless projection.
SALES • SERVICE • RENTALS
(7flm€Rfl €ouipm€nT(g..inc.
Oept.Eea, 315 West 43rd St., New York 36, N. r. • JUdson 6M20
Gentlemen: Please rush me FREE literature on
CECO Products for Audio-Visual use:
Name
Firm
Address.
City.
Zone State.
EnUCATIONAl. ScREKiN AND AUDIOVISUAL GuiDE — DeCEMBEK, 1960
1 '-"I' •.»»■■• ,#IU1D I
659
k\i industry
^ ^ news
(Continued)
grants provided under the National
Defense Education Act. Invitations
are extended, usually by AV directors
or other school administration staflF,
with an assist at times from AV deal-
ers and industry representatives where
the lawmakers are personal friends.
Pentron in New York
Pentron, Chicago audio manufac-
turer, has established a complete New
York factory branch operation at
58-08 37th Ave., Woodside 77, Long
Island, N. Y. Arthur Weiss is in
charge. He was formerly eastern sales
manager for Dejur-Amsco and before
that for Ampro.
New Films Outnumber Books
According to Crawley Films' (Can-
ada) lively monthly news letter, 66
producers last year turned out 863
motion pic>tures, plus 5,300 other film
items such as slidefilms, trailers, com-
mercials, etc. There are 333 Canadian
sources for free sponsored films.
Shatterproof TV
A new Transvision 24-in. classroom
TV receiver features shatterproof
glass protection for its picture tube. A
set knocked over accidentally supplied
the shattered fragments shown above.
Teaching Machine via Recordak
Kodak has established an educa-
tional microfilm systems department.
According to an announcement by
James E. McGhee, vice president,
"Microfilm provides the most versatile
medium for preparing and utilizing
History Lives In Sound And Song
"Just about the most authentic pair of records in the field of Americano."
Hmrbtrl Mltgang — New York Sunday Tlm»s, August 28, I960
"They are some of the most delightful history I have ever heard."
John Conly — rh« Aflaatlc Monthly, Octobor, I960
So speak two of the most distinguished record reviewers in Americo of HEIRLOOM
RECORDS' first two releases:
YANKEE LEGEND/ The story of New England Through its Ballads and
Songs (HI 500)
THE AMERICAN REVOLUTION through its Songs and Ballads
(HL 502)
This opinion is shared by every critic who has reviewed them to date in both the
lay and educational press — from Downbeat to Audio Cardclog.
YANKEE LEGEND consists of 18 songs of
New England's farming, fishing, troding,
iumbering^-of her tragedy and humor — -
of her struggle for independence — skillfully
v/oven into a logical narrative pottern by
BILL BONYUN, Old Sturbridge Village
Botlad Singer, whose years of experience in
the classroom hove enobled him to create
this unique teaching tool.
I" THE AMERICAN REVOLUTION Bill
Bonyun sings and norrotes the Americon
side white J. A. SCOTT (choirman of the
History Department of Fielditon School)
counters with songs and narration of the
British point of view — both with great spirit,
and supported by a rousing mole chorus
and the 50 great drums and shrill fifes of
the famous MATTATUCK DRUM BAND.
Both records ore complete with teacher notes and a well illustrated pamphlet for
pupil use.
And now — Just Released — SONGS OF YANKEE WHALING (AHLP 1)
Heirloom Records is proud to hove been chosen by AMERICAN HERITAGE to pro-
duce this exciting new record — complete with the sounds as well as the songs of
whaling — to supplement "The Story of Yankee Whaling," an American Heritage
Junior Library Book.
HEAR — fha lookout'x cry as fhe whole h slghUd and fha towering of ffie boots to sfart
fhe chose.
— i»a shanties as actuatly sung with the sounds of fhe S9a, fhe ship and fha shouted
orders as accompaniment for the shantyman and his chorusing craw.
—a South Seas song sung by a Tohlflon girl just as If was sung long years ago for
many a Yankee whaierman stopping of Polynesia for supplies.
— all fled together with a superb down-east, Yankee narration.
above records
available at
$4.95 each ot
HEIRLOOM
RECORDS,
Brookhaven, N. Y.
efiBcient systems of programmed learn-
ing." It is held that the new concepi
concerns itself less with teaching ma-
chines than with the teaching and
training programs which are simpli-
fied through the use of appropriate
equipment.
AV Digest By Graflex
The first edition of the Graflex
Audiovisual Digest has recently been
published by Graflex, Inc., a sub-
sidiary of General Precision Equip-
ment Corporation, Rochester, New
York.
The publication, prepared by and
for the teaching profession, is said to
have as its editorial objective the dis-
semination of information which will
iissist teachers in extending theii
knowledge and application of AV
techniques and equipment. The 52-
page paperback edition deals witb
such subjects as filmstrips, photo-
graphic hints and aids, international
tape exchange, tachistoscopic train-
ing, television in education and many
other authorative articles.
For Opinion Makers
A good example of intelligent pub-
lic relations communication is Rheem-
Califone's sending of suitable issues
of its internal house organ, "Man-
agement News," to selective lists of
opinion makers outside the company.
A recent issue featured the company's
showing of teaching machines at the
NAVA trade show.
"Good News" House Organ
Family Films calls its new dealer-
consumer house organ "Good News."
First issue includes poster listing
Christmas releases, all bright in tradi-
tional red and green. To encourage the
use of AV Training Kit and the pas-
toral counseling filmstrips dealing with
marriage problems, these two sets of
sound filmstrips are offered as free
premiums when "basic" (24 to 40
strip) filmstrip libraries are bought b>'
a local church. Damaged color film-
strips are replaced at a cost of only .50
cents each to allay new users' tear of;
possible, but unlikely, costly damage.
TENT LIFE IN BIBLE LANDS
Shows what doily life might have been like in
early Bible days. Home environment, doily tasks,
dress and family customs are shown.
14 color transparoncies mounted in "childproof"
Viewmaster-type
FILM DISC
For use with Primary grades and up.
^ — --^ With script, study print. In
/^jO> \ sturdy folder $1.65
(S hapel Films
^-_^ p. 0. Box 179, Culver City, Calif.
660
Educational Screen and Audiovisual Guide — December, 1960
dictaphone Lang-Lab
A new entry into the language lab-
ratory market is named "Dictalab."
features quarter-track recorders,
ith the master channel separated
om the student-response recording
and by a vacant channel that is put
) the same use when recording in
ie opposite (Side 2) direction. Three
ypes of installation arc oltcrcd, audio-
)assive, listen-respond, and listen-re-
pond-record. Teacher may monitor
.t console or while roving the class.
People .
Paul R. Bunker has been named
sales manager for the Magnecord line
at Midwestern Instruments, Tulsa.
Hugh J. Daly, vice president, is re-
sponsible for the marketing and sales
program of the entire Magnecord line.
Raymond P. Khogel, newly elected
vice president of Encyclopaedia Bri-
tannica Films, will supervise activi-
ties in 12 northeastern states. "Ray"
has been with EBF since 1948 and
earlier was national educational man-
ager for RCA-Victor.
Richard A. Goodrow has joined the
Bell & Howell audiovisual sales staff as
sales promotion manager for that de-
paiiment. He wiU be responsible for
development of advertising and sales
promotional materials, exhibits and
dealer orientation. He was formerly
with Ford and with Life magazine in
merchandising and promotional posts.
The National Safety Council has
named Fithian (Jack) Faries staff
representative for its safety education
supervisors section. He was formerly
director of audiovisual and safety edu-
cation in the Lexington, Ky., public
school system.
There are...................
85 frenth ...21 Germon
...25 Ifalion ... 9 Spanish
...48 Russian Language
FILMS
listed in the new
Brandon Price List
"MOTION PICTURES
FOR FOREIGN LANGUAGE
INSTRUCTION"
rQrri a limited quantity of
rKrr I this list, containing Alms
listed, identified, and
graded in the official Materials List for
teachers of foreign languages, pub-
lished by the Modern Language Assn.
of America. Offer expires January 5,
1961.
BRANDON FILMS, INC.
Dept. ES, 200 West 57th St.
New York 19, N. Y.
NEW BONUS
RECORDED TAPE
Some of our greatest popular songs - "Full Moon and Empty
Arms," "Till the End of Time," "Stranger in Paradise" - took
their melodies from the classics. Eight of these lovely themes -
in their original classical setting - are the basis for "Classics
that Made the Hit Parade."
This unusual program, professionally recorded in sparkling
full fidelity on Audiotape, is available Right Now from Audio-
tape dealers everywhere. (And only from Audiotape dealers.)
Don't pass up this unique opportunity to get a fine recorded
tape at a bargain price.
finfii<ytftpg
Manufactured by AUDIO DEVICES, INC.
444 Madison Ave., New York 22, New York
Offices in Hollywood & Chicago
DETAILS OF THE PROGRAM
Borodin Polovtsian Dances from Prince Igor
(Stranger in Paradise)
Tchaikovsky Symphony No. 5 in E (Moon love)
Waldteufel Espana Waltz (Hot Diggity)
Chopin Polonaise No. 6, in Ab Major
(Till the End of Time)
Tchaikovsky Symphony No. 6 in B
(The Story of a Starry Night)
Rachmaninoff Piano Concerto No. 2 in C Minor
(Full Moon and Empty Arms)
Chopin Fantasie Impromptu in CH Minor
(I'm Always Chasing Rainbows)
Tchaikovsky Romeo and Juliet Overture (Our Love) ,
Educational Screen and Audiovisual Guide-
DETAILS OF THE OFFER
This exciting recording is available
in a special bonus package at all
Audiotape dealers. The package con-
tains one 7inch reel of Audiotape (on
I'/i-nnil acetate base) and the valu-
able "Classics that Made the Hit
Parade" program (professionally re-
corded on Audiotape). For both items.
you pay only the price of two reels
of Audiotape, plus $1. And you have
your choice of the half-hour two-track
stereo program or the 55-mJnute
monaural or four-track stereo ver-
sions — alt at 7Vj ips.
See your Audiotape dealer now!
-Dece.mber, 1960
66]
TRADE DIRECTORY FOR THE AUDIOVISUAL FIELD
KEY: (P) — producers. Importers. (M) — monufacturprs. (D)— dpalprs, distributors, fiim rpntoi librorlos, projpction sprvicps.
Whorp o primory sourco also offprs dlrpct rpntoi sprvicps, thp doublp symbol (PO) opppors.
COIOR FIUM DEVELOPING & PRINTING
Walt Starling Color Slides
m Hoddon Road, Woadmar*, L. I., N. Y.
AuthorlzBd "Technicolor" dpolpr
Moguli's, Inc. (D)
112-14 W. 48th St., N«w York 19, N. Y.
Unitpd World Films, Inc. (PDI
1445 Pork Av.., New York 29, N. Y.
542 S. Dearborn St., Chicago 5, III.
6610 Melroie Ave., Los Angeles 38, Col.
287 Techwood Dr., NW, Atlonto, Go.
2227 Bryan St., Dallas, Tex.
S023 N. E. Sondy Blvd., Portlond 13, Ore.
1311 N. E. Boyshore Dr., Miami, Flo.
MOTION PICTURE PROJECTORS * SUPPLIES
Ball ft Howall Co. (M
7117 McCormrck Road. Chicago 4S, III.
Eastman Kodak Company (M
Rochester 4, New York
Victor Division, Kolort Co.
Ploinvtlle, Conn.
(•
•ssoclation Films, Inc. (PD)
Distributor of Free-Loan and Rentol Films.
Hpodquartprst
347 Madison Ave., N. Y. 17, N. Y.
Rpglonai Librprips:
Broad at Elm, RIdgefield, N. J.
561 HIilgrove Ave., Lo Grange, III.
799 Stevenson St., San Francisco, Cal.
1108 Jackson St., Dollas 3, Tex.
Australian Npws and Information Burpou (PD)
636 Fifth Ave., New York 20, N. Y.
•ailpy Films, Inc. (I'D)
6509 De Longpre Ave., Hollywood 28, Col.
•ray Studios, Inc. (I'D I
729 Seventh Ave., New York 19, N. Y.
■cpodman Films (PD)
127 Ninth Ave., Nortii, Nashville 3, Tenn.
Choppi Films CD)
Div. McMurry Audio Electronics, Inc.
P. O. Box 179, Culver City, Calif.
Coronpt Instructional Films (PI
Coronet BIdg., Chicago 1, III.
Family Films, Inc. (PD)
5823 Santa Monica Blvd., Hollywood 38, Calif.
Film Rpsaorch Cpmpcmy (PD)
Onemia, Minnesota
Forest Indian and Science Films
Idpol Picturps, Inc. (D)
Hpmp Officpt
58 E. South Water St., Chicogo I, III.
•ranch Exchangps:
1218 Comer BIdg., Birminghom, Ala.
1840 Alcatraz Ave., Berkeley 3, Col.
2408 W. Seventh St., Los Angeles 57, Col.
714 — 18th Street, Denver 2, Colo.
1331 N. Miomi, Miami 32, Fla.
5S NE 13th St., Miami 32, Flo.
52 Auburn Ave., N.E. Atlanta 3, Go.
58 E. South Water St., Chicago 1, III.
15 E. Maryland St., Indianapolis, Ind.
614 — 616 So. 5th St., Louisville 2, Ky.
1303 Prytonio Street, New Orleons 13, Lo.
102 W. 25th St., Baltimore 18, Md.
42 Melrose St., Boston 16, Moss.
15924 Grand River Ave., Detroit 27, Mich.
3400 Nicollet Ave., Minneapolis 8, Minn.
1402 Locust St., Kansas City 6, Me.
3743 Grovois, St. Louis 16, Mo.
6509 N. 32nd St., Omaha II, Neb.
1558 Main St., Buffalo 9, N. Y.
233-9 W. 42nd St., New York 36, N. Y.
1810 E. 12th St., Cleveland 14, Ohio
2110 Payne Ave., Cleveland 14, Ohio.
119 Ninth St., Pittsburgh, Pa.
1301 S.W. Morrison, Portland 5, Ore.
18 So. Third St., Memphis 3, Tenn.
3434 S. Horwood, Dallas, Tex.
54 Orpheum Ave., Salt Lake City, Utah
219 E. Main St., Richmond 19, Va.
1370 S. Beretonlo St., Honolulu, T.H.
Intprnational Film Bureau (PDI
332 S. Michigan Ave., Chicago 4, HI.
Knowlpdgp Buildprs (Classroom Films) (PD)
Visual Education Center BIdg.,
Florol Pork, N. Y.
FILMSTRIPS
For information about Trade Di-
rectory advertising rates, write
EDUCATIONAL SCREEN & AUDIO-
VISUAL GUIDE, 2000 Lincoln Park
West BIdg., Chicago 14, III.
•roadman Fllmstrips (PD)
127 Ninth Ave., North, Nashville 3, Tenn.
Christian Education Press Fllmstrips (PD)
Religious Subiects
1505 Roce St., Philadelphia 3, Po.
Family Fllmstrips, Inc. (PD)
5833 Santo Monica Blvd., Hollywood 38, Calif.
Enrichment Materials Inc. (PD)
246 Fifth Ave., New York 1, N. Y.
Society for Visual Education (PD)
1345 Diversey Parkway, Chicago 14
Teaching Aids Service, Inc. (PD)
Lowell Ave. & Cherry Lone, Floral Park. N. Y.
31 Union Sauare West, New York 3
Visual Education Consultants, Inc. (PO)
VEC Weekly News Fllmstrips
2066 Heleno St., Madison, Wis.
FILMSTRIP, SLIDE ft OPAQUE PROJECTORS
DuKanp Corporation
St. Charles, Illinois
(M)
ELECTRONIC TRAINING KITS
Allied Radio Corporation (MD)
100 N. Western Ave., Chicago 80, III.
FLAGS, BANNERS, BUHONS, AWARDS
Ace Bonner & Flag Company (M)
334 Hoddon Rd., Woodmere, L.I., N. Y.
All sizes — U.S., State, Foreign, etc-immed. del.
GLOBES — Geographicol
Denoyer-Geppprt Compony (PD)
5235 Rovenswood Ave., Chicago 40, 111.
BIOLOGICAL MODELS & CHARTS
Denoyer-Geppert Company
5235 Rovenswood Ave., Chicago 40, 111.
LABORATORY SERVICES
Byron Motion Picturps, Incorporated
1326 Wisconsin Ave., Wasnington, D. C.
Complete 16mm & 35mm laboratory services.
MAPS — Geographical, Historical
Denoyer-Geppert Company
5235 Ravenswooa Ave., Chicago 40, III-
MICROSCOPES & SLIDES
Denoyer-Geppert Company
5235 Ravenswooa Ave., Chicago 40, III.
PRODUCTION EQUIPMENT
Camera Equipment Co., inc. (MDi
315 W. 43rd St., New York 36, N. Y.
6510 Santa Monica Blvd., Hollywood, Col.
Comoro Equipment Co., Inc., of Florida (MD:
1335 E. Tenth Ave., Hioleoh, Flo.
READING IMPROVEMENT
Psychotechnics, inc.
105 W. Adams St., Chicago 3, III.
Mfgrs. of SHADOWSCOPE Reading Pacer
RECORDS
Broodmon Films (pD
127 Ninth Ave., North, Nashville 3. Tenn.
Curriculum Materials Center (PD
5128 Venice Blvd., los Angeles 19, Col.
Records, Tape Recordings, Fllmstrips, Books
Enrichment Materials Inc. (PD
246 Fifth Ave., New York 1, N. Y.
Folkways Records & Service Corp.
117 W. 46th St., New York, N. Y.
Heirloom Records (PO
Broolihaven, N. Y.
(History tfirough BoMods & Folksongs)
Monitor Recordings, inc. (PO
413 W. 50th St., New York 19, N. Y.
Russian, French, Sponish Longuoge Moteriols
Music Education Record Corp. (P>
P.O. Box 445, Englewood, N. )
(The Complete Orchestra demonstrated)
RECORDERS — PLAYERS
Allied
100
Radio Corporation
N. Western Ave., Chicago 80,
III.
(MO-
SCREENS
Radiant Manufacturing Co.
8330 No. Austin Ave., Morton
Grove,
III.
SLIDES
Key; Kodochrome 3 x S. S'A
X 4'/.
or
large.
Keystone View Co. (PD-<
Meodville, "o
Meston's Travels, Inc. (PD-3}
3801 North Piedras, El Pose, Texas
Walt Sterling Color Slides (P0-«
224 Hoddon Rd., Woodmere. L. I., N. Y.
4,000 (scenic & maps) of teacher's world trove.
SOUND SYSTEMS
Allied Radio Corporation (A
100 N. Western Ave., Chicago 80, III.
662
Educational Screen and Audiovisual Guide — December, 196*i
New Equipment and Materials
or addresses of the sources supplying
iformation on which these listings are
ased, refer to Directory of Sources,
age 671. For more information about
ny of the equipment and materials an-
lounced here, use the enclosed reader
ervlce postcard.
NEW EQUIPMENT
CAMERAS, Movie, TV
Plug-it-in" Vidicon Camera. Will pro-
duce usable pictures with as low as
3 foot-lamberts of scene highlight
brightness. Input 117v 60 cycle AC 65
watts. Signal output 3.0 volts peak
video into 75 ohm load, sufficient to
"Phijl-il-iii" Oaiiiera
transmit signal over 3000' of cable.
Automatic exposure compensator. Wt
19 lb. incl. f 1.9 25 mm lens. Model
700-S with built-in microphone and
amplifier sound channel. $1495. TELE-
TRONICS
For more information circle
No. Ktl on return postal card.
Self-processing Camera for 35mm or
16mm motion picture film, promises
"from exposure to viewing in less
than 60 seconds." Film negative is de-
veloped and fixed in a magazine at-
tached to the back of any roll film
movie camera. Developing agent is
a chemically pre-saturated paper
material that winds with the exposed
film onto a take-up spool in the mag-
azine, which is only slightly larger
than the movie camera. Separate
portable "Rapromatic" processor mod-
els are also available. RAPROMATIC
For more information circle
No. 10'^ on return postal card.
PROJECTORS, Movie, TV
Pre-Threaded Movie Repeater holds up
to 400ft of sound film in a transparent
plexiglas magazine. Operates on 25 or
60-cycle AC or on DC current. Wt
221b, bulk less than 1 cu. ft. TV type
screen (in cover) or large size con-
ventional projection. 5-watt output.
400-watt lamp. 2" f/1.6 lens. Elimi-
Pre-Tlircadcd Repeater
nates distraction of set-up and thread-
ing in classroom. With case, 10 ft.
power cord and film magazine $498.
HARWALD.
For more information circle
No. lO.S on return postal card.
PROJECTORS, Still
Act-O-Matic Dual-Position Science Pro-
jector with adjustable apparatus sup-
port for transparent cells, test tubes,
meters. Shows transparencies up to
5x5"; 5'0 image 7' from screen.
Changes instantly from horizontal to
vertical throw without refocus. $350.
Projection milli-ammeter and volt
meter $25.75. Writing attachment with
100' reusable roll $49. Transparencies
and manuals for 400 tested science
experiments $110. LABFURN.
For more information circle
No. 104 on return postal card,
Projecto-Llte Overhead features a di-
rect straight-through optical system
which, according to the manufacturer
gives more light with less heat than
lOOOwatt designs. Entire head comes
off for portability. Large focusing
knob. Image tilting knob. All four
legs separately adjustable for level-
ing. Double-duty side tables carry
roll of clear plastic. Wt. with shelves
49 lb. 10x10" transparencies. $495.
OZALID.
For more information circle
No. 105 on return postal card.
Lower Profile Vuegraph. The features
of the large Vuegraph overhead pro-
jector are now available in a lower-
profile model in which the projection
head stands only 17 Vi" above the
base-bottom. The head (6"x7") and
the projector housing (23"xl2%"x-
12%") indicate a compact unit that
still accommodates 10x10" transparen-
cies. lOOOwatt lamp, etc. BESELER.
For more Information circle
No. 10(i on return postal card.
Balomatic Slide Projector shows up to
40 2x2's, intermixed, any standard
mount, 3-way editor permits sequenc-
ing while projecting. All controls are
The KEYSTONE Standard Overhead Projector
is available for purchase under the
National Defense
Education Act
The Keystone Standard Overhead Projertor is de-
signed for the projeaion of Transparencies, Standard
(Wi" X 4") Lantern Slides, Polaroid Slides, and Hand-
made Lantern Slides or, with appropriate accessories
Tachistoslides (4" x 7"), 2" or 214" Slides, Strip Film,
and Microscopic Slides.
It is useful —
In the Science Category with appropriate units of
slides in Physics, Biology, General Science, Health, Hy-
giene, Physiography, and Elementary Science.
In the Mathematics Category in teaching Number-
Combinations and Fraaion-Combinations tachistoscopi-
cally; Solid Geometry with Stereograms.
In the Modern Languages Category in teaching
French, Spanish, German and Russian with Tachistoscopic
Units.
Write for l-urther Information or a Demonstration by our Local Representative.
KEYSTONE VIEW CO.. Meadville. Pa. Since 1892, Producers of Superior Visual Aids.
Edijcatio.nal Screen and Audiovisual Guide — December, 1960
()6;5
grouped around a translucent window
that lights up to give a lighted work-
ing surface whenever a slide is not
being projected. No need to refocus;
slides do not "pop" from abrupt tem-
perature change. Automatic timer at
intervals continuously variable from
4 to 30 seconds. Screen goes dark dur-
ing slide change. 500-watt. 5" f/3.5
with built in iris diaphragm light con-
trol. With case $119.50. 4" and 7"
lenses, 15ft remote control cord, and
tape recorder synchronizer are acces-
sories. B&L.
For more Information circle
No. 107 on return postal card.
PROJECTION ACCESSORIES
Large glass rear-projection screens up
to 18ftx9ft are now surfaced for rear
projection. A projection wall of %,
% or %-inch thick glass shuts out the
sound of equipment and may be writ-
ten on by new types of erasable chalk.
Just released
FIRST RUN!
TAH ITI
PEARL OF THE PACIFIC
16mm SOUND - COLOR - 45 min.
RENTAL: $22.50 per day.
A beautiful COLOR feature ihowing whot a
tropical South Sea Island is really likel Shows
its topography, its people and their occupations,
and luxuriant plant and flower growth. Film
concludes with a genuine Tohitlan Hulo dance.
A top quality travel-adventure film. Book it in
odvonce NOW.
for sale only . • .
"PEOPLE AND SCENERY
OF TAHITI"
400 ft. 16mm COLOR $59.95
in sound $69.95
in 8mm color $29.95
"FLOWERS OF TAHITI"
95 ft. 16inm COIOR Itllent
onlyl $15.95
in 8mni color $ 8.95
"BOY OF TAHITI"
145 ft. 16mm COLOR (silent
only! $25.95
In 8mm color $12.95
He twims, paddles an outrigger conoe, ond
climbs o coeoonut palm.
"THE TAHITIAN HULA"
215 H. 16 mm COLOR $34.95
In sound $39.95
in 8mm COLOR $19.95
COLOR SLIDES „,„
Mounloint, fiowert, peopie, iconary, lililoric
tpott ond buiidingt of Tahiti. Set of 10 tiidoi
$4.50; all 50 tlidot $15.
* All prices postpaid *
15566 Gulf Blvd.
Redingten Becxh
St. Petersburg 8, Flo.
Available also in lighter weight
break-resistant Plexiglas, sizes up to
102 X 120 inches. POLACOAT.
For more Information circle
No. 108 on return postal card.
SOUND, Equipment &
Accessories
Matched Stereo Pre-Amp and Tuner. 28-
watt pre-amplifier, push button con-
trols, individual channel bass-treble
controls, mono-stereo blender, center
summed channel. $119.50 with case.
Tuner with special dial variable AFC,
and variable inter-station muting con-
trol. $99.95 with case. CROSBY.
For more Information circle
No. 109 on return postal card.
LANGUAGE LAB
Tape Clip, plastic, to keep recording
tape from flapping around, is now
packed in each reel of 3M tape. The
clips can be bought at 10 for 35 cents,
retail. MMM.
For more Information circle
No. 110 on return postal card.
MISCELLANEOUS EQUIP.
Insulated metal student booth, with for-
mica working surface, integral con-
duit for audio and AC cables, per-
forated steel with 2" thick fibreglass
sound-absorbing panels. Convertible
top with double-acting hinge optional.
CALIFONE.
For more information circle
No. Ill on return postal card.
Low Power Microscope with 5X, lOX
and 20X lenses, 6" long, with 4%"
horseshape base, wt. 4 lb. $19.95. ED-
MUND.
For more information circle
No. 112 on return postal card.
BUILT ESPECIALLY
FOR SCHOOL USE
• 24" Screen
• built-in
adjustable
antenna
• 9" front
speaker
• 3 wire AC
grounded cord
• SHOCK-PROOF WOOD CABINET
Packard Bell's Classroom TV Receivers are
custom engineered for classroom use. Big,
oversize screen provides easy visibility from
any part of the classroom. You can rely on
Packard Bell . . . quality manufacturers of
electronic products for over 34 years. For
full details, write:
1920 South Figueroa Street
Los Angeles 7, California
Richmond 8-6103
Mobile Science Demonstrator bring
lab into any classroom without spe
cial plumbing or electrical work
Maker states same unit may doubl
as rear projection cabinet for show
ing slides and films, and as a tape
recorder mounting. DESKAM.
For more information circle
No. 113 on return postal card.
Mounting Adhesives: In handy 2 02
applicator bottles. No. 99 Cement non
staining, flexible drying, waterprool
one-coat, 39 cents. (Larger sizes avail
able). Also White Vinyl Glue, Rubbe
Glue, Transparent Rubber Cemen'
ea. 29 cents. Samples of No. 99 avail
able. TRITEX.
For more information circle
No. 114 on return postal card.
No-Heat Laminator for plastic scale
protection for cards, etc. Sample ki
of 18 pieces from 3x4" to 5x7" $j
ACE BANNER.
For more information circle
No. lis on return postal card.
Slide Storage and Display, steel cabine
with pull-out frames; holds up t
2340 2x2s or 780 4x3 "As (or any com
bination of these sizes). Door opens t
serve as viewing shelf. Light diffusin
frame aids viewing. RoUer-mounte
base, storage compartment and othe
accessories available. Free catalog
Prices begin at $139.50. MULPX.
For more Information circle
No, 116 on return postal card.
12" Photocopier makes copies of tha
width in any length with all types c
diffusion transfer papers and film;
in ordinary office lighting or diffuse,
daylight. $259.50. AMPTO
For more information circle
No. 117 on return postal card.
Wheeled Projection Stand, 20x24" ply
wood top, one shelf or two, $25.88 t
$53.88. SAFELOCK
For more information circle
No. 118 on return postal card.
Stik •abetter
PROfESSIONAL
tEHERING
TECHNIQUE
Write for literature
Stik-a-letter Co. nt. 2, box uoo. cscondids, ca
664
Educational Screen and Audiovisu.al Guide — December, 196
NEW MATERIALS
KEY TO ABBREVIATIONS
— morion picture
— fllmstrip
-slid*
'-rocording
—33-1/3 r.p.m. microgroovo rocord
i — tninutos (running rimo)
— framos (fllmstrip picturos)
-<ilont
— sound
in»
-blade *. whiM
color
— I*rim«ry
— *l ntormodtoto
—Junior High
— Sonior High
-Coilogo
-Adult
CINEMA ARTS
nsel Adams, Photographer mp IFB
20min b&w $150. Philosophy as well
as techniques of famed photographer,
musician, mountaineer, writer. SH C A
For more Information circle
No. 119 on return postal card.
earning to Look 6sfs FILMSCOPE ea.
33fr col LP with 6 separated bands;
set $36.50 indiv fs $5.50 indiv rec $5.
Designed to stimulate appreciation in
art, language and nature study. Titles:
Trees; Lumber; Plants; Desert Flow-
ers; Desert Textures; Desert Soil,
Sand, Stone. EL JH SH
For more information circle
No. 120 on return postal card.
EDUCATION
an America Afford Better Schools? mp
NEA 13V4min col $45. Local news-
hawk digs into why school costs have
gone up and why they will continue
to rise. Produced by Committee on
Educational Finance, National Educa-
tion Association. SH-A
For more information circle
No. 121 on return postal card.
cience Fair mp IFB 14min col $130.
Students and teachers put on im-
pressive project with support of PTA,
business and civic groups. JH SH TT
A
For more Information circle
No. 122 on return postal card.
cience Project mp IFB 14min col $150.
A boy's first science project; planning,
research, building, and presentation.
El- SH TT
For more Information circle
No, 123 on return postal card.
Secret of Freedom mp NEA 60min b&w
$100. Archibald MacLeish tells about
the defeat of a school bond issue in
a typical American town. NBC pro-
gram. JH-A
For more Information circle
No. 124 on return postal card.
The Workshop Process mp UCLA 12min
b&w $55. A powerful tool of adult
learning is pictured from the earliest
pre-planning stage to final evaluation.
As each participant defines his own
problem he seeks out his own solu-
tion on the basis of the resources pro-
vided. SH TT C A
For more Information circle
No. 125 on return postal card.
FEATURE FILMS
The Would-Be Gentleman mp CON-
TEMPORARY 86min r apply. Defini-
tive performance of the Moliere clas-
sic by the Comedie Francaise. English
titles. C A
For more information circle
No. 126 on return postal card.
NEW! The WILD RICE Story . . .
"Mahnomen — Harvest of the North"
. . . Selected o» a U.S. Entry in the 1960
Edinburgli and Venice Festivals, this documen-
tary film shows the ancient Chippewa "water"
harvest of WHO RICE, stressing its importance,
post and present, to the life of the northern
forest Indians.
History — Social Studies — Geography
17 Min. Color $170
Preview prints from
FILM RESEARCH COMPANY
Box 1015, Minneapolis 40, Minn.
For greater economy where
variable speed control is not
necessary, the Califone ORATOR
Model 9J4 is identical to the
VARIANT except for the absence
of variable speed.
School N«t...Sa3.S0 -f-
$5.30 excite tux
The Califone
VARIANT Model 9VJ4
Variable Speed
CLASSROOM
PHONOGRAPH
>■ New extended range dual cone speaker and 12'Watt double silicon
powered amplifier Is combined for the first time to offer the full audible
range In a compact self-contained phonograph.
The VARIANT'S Audio-Active feature for the teaching of foreign languages,
Its ruggedly built construction for long, hard use, and Its facility for
speed adjustment to pitch-pipe perfection, render this phonograph a
superior investment for the classroom.
• 4-speed 9" turntable with cork top and built-in 45 RPM adapter
High fidelity straight AC amplifier - 12 wafts output
Microphone input with mixer control.
4 outlet jacks for headphones for group listening
School Net . . . $93.50 -f $5.t0 excise toX
For further infornnalion, write Dept. ES-I2
Contact your Rheem
Califone Dealer or
write for free catalog.
califone corporahon
1020 North La Brea Avenue Hollywood 38. Califomi
\
-December, 1960
665
GUIDANCE, Personal
Howard mp IFB 27min b&w $125. Clash
between plans made by teen ager and
conflicting arrangements made by his
parents. Youthful anxiety when con-
fronted with responsibility of own
individual choice. (NFBC) SH-A
For
No.
more information circie
1S7 on return postal card.
Joe and Roxy mp IFB 27min b&w $125.
Contrasts teen agers' need to conform
and hunger for absolute rules with
confusion of adult standards. Effect
of inadequate home life on adolescent
adjustment. (NFBC production).
SH-A
For more information circle
No. 1S8 on return postal card.
Who Is Sylvia? mp IFB b&w $125. Im-
promptu and unchaperoned get-to-
gether of young teens after school is
backdrop for sensitive study of
dreams, hopes, fears of 14-year-old
How Many Classrooms
Will One Set of
PAKFOLDS Darken ?
PORTABLE PAKFOLDS
Serve Best - Cost Less !
Portable PAKFOLDS make
every room a visual educa-
tion room! One set of PAK-
FOLDS serves throughout-
the building. PAKFOLDS at-
tach instantly ... no ladders
to climb; no screws or com-
plicated mechanisms. Avail-
able for large or small win-
dows, in any length or width.
WRITE FOR COMPLETE INFORMATION
AND FREE SAMPLE OF PAKFOLD CLOTH
LUTHER O. DRAPER SHADE CO.
P.O. BOX 402 SPICELAND, INDIANA
This little goat must deride what she can give to the new-horn Christ Child — in "Thi
Friendly Ueasts" released hy Grover-Jenniiigs Productions, Inc. (See review in Religior
section on page 669 and the Film Evaluations department, November "Ed Screen.'
girl. (NFBC production). SH C TT A
For more information circle
No. 1S9 on return postal card.
HEALTH, SAFETY
Broken Doll mp IFB 24min col $250
b&w $135. National Safety Council
Award winner (1959). A citizen's
council tackles the problem of ade-
quate fire protection. JH-A
For more information circle
No, 130 on return postal card.
Electrical Safety in the Home mp
STOUT 14min col $140. Schoolboy
taltes home an "Electrical Inspection
Sheet" to check on safety conditions
Adventuring in
CONSERVATION
16mm color
motion picture
• portrays the balance of
nature
• illustrates good conser-
vation practices
• demonstrates responsibil-
ities of campers
i
in his own home, where he makes th<
check in cooperation with his father
Int JH A
For more information circle
Xo. 181 on return postal card.
Fire In Town mp IFB 26min col $250
Basic principles of community fin
protection — abundant water, adequatt
apparatus, trained firemen, enforcec
building codes, and an efficient com-
munications system. A town's reac-
tion to a stark tragedy which mighi
have been prevented. JH-A
For more information circle
No. iH'i on return postal card.
"69.3" mp IVC 13%min b&w loan. Medi-
cal progress since days of prehistoric
man is shown responsible for increase
in human life span to present 69.3
expectancy. Alistair Cooke, narrator
SH-A
For more information circle
No. 1:^;^ on return postal card.
HOME ECONOMICS
Education in Essentials — The Story of
Home Economics in Our Schools sfs
PILLSBURY col LP $2.90. School
board dispute over whether home ec
belongs in the schools. Relationship
of the study to total education of
young women and some career oppor-
tunities. SH
For more Information circle
No. IM on return postal card.
INDUSTRIAL ARTS
(incl. graphics)
Automotive Electricity for Military Ve-
hicles— The Ignition Circuit mp UWF
llmin b&w $24.38. Army film with
obvious application to civilian auto-
motive training. In same series: Prin-
ciples of the Starting Motor 12 min
$25.82. SH A
For more information cirele
No. Vi5 on return postal card.
666
Educational Screen and Audiovisual Guide — Decf.mbkk. 1960
ointers on Servicing Ball and Roller
I Bearings sfs JAM 64 fr 17min $12.50.
I Various types of bearings; importance
I of cleanliness and correct use of the
[proper tools. SH A
For more Information circle
No. I'M on return postal card.
recision — The Measure of a Craftsman
I sfs JAM 72fr 19min $12.50. Care and
I use of micrometer, feeler gauge, dial
I indicator, and torque wrench. A SH
For more information circle
No. 137 on return postal card.
Wendy's First Christmas Card mp IFB
lOmin col $120. Little girl wonders
I about her first Santa Claus Christmas
card — and learns about its production
from the artist's original to the en-
graving of the several plates and the
composite printing. Attractive presen-
tation of the whole color printing
process. Pri Elem
For more information circle
No. 138 on return postal card.
LANGUAGES
'rench and Spanish Folk Songs reic
STAR LP set of 3 records $12 indiv
III $4.50. French I: 20 songs and games
for K-6; II: 15 songs for JH-SH; III:
15 songs for SH-CoUege; IV: 10 Noels
from various provinces. Spanish I:
10 songs for younger people; II: 12
songs for HS-College; III: 10 Villancos
(carols) suitable for all ages.
For more information circle
No. 139 on return postal card.
.anguage Unlimited fs-rec EYEGATE
7 fs col; 8 LP 7" and manual $50. Cor-
relates with EDL First Year Spanish
Program of controlled speed drill-
strips. JH-C
For more information circle
No. 141) on return postal card.
ci On Parle Franeais mp IFB 21min
col $225. Short sentences, simple con-
structions, high-frequency simple vo-
cabulary or easily recognizable cog-
nates mark this film, produced in
Quebec, specifically for beginning
French language learning. El-A
For more information circle
No. 141 on return postal card.
LANGUAGE ARTS
^irst the Ear tape MMM 30min 3-3/4ips
half-track monaural. $1.50. Language
laboratory presentation of numerous
applications of the tape recorder in
the teaching of modern foreign lan-
guages, featuring the voices of the
classroom teachers. TT C A
For more information circle
No. 143 on return postal card.
pwLiNG Pictures
Along with your use
of microscopes
you should have —
MICROSCOPIC WONDERS
IN WATER
t6mm, color, $1 10.00
Wrlto for previews;
10J6 So. Robertion Blvd., loi Angelei 35. Calif.
SENTENCES: Simple, Compound, Com-
plex mp CORONET llmin col $110
b&w $60. Analyzes structure and il-
lustrates how shades of meaning may
be expressed through choice of sen-
tence form. JH SH
For more Information circle
No, 143 on return postal card.
LITERATURE, DRAMA
One Man In His Time rec COLREC 12"
LP $4.98. Sir John Gielgud recites 21
selections from Shakespeare. SH C
For more information circle
No. 144 on rtturn postal card.
MATHEMATICS
Axioms in Algebra mp IFB 13 min col
$135. Addition, subtraction, multiplica-
tion and division axioms explained
and applied. JH SH
For more Information circle
No. 145 on return postal card.
Formulas In Mathematics mp IFB lOmin
col $110. The formula D=RT is ex-
plained and manipulated under vary-
ing conditions to illustrate the time-
saving practical value of formulae in
problem solving, SH C
For more information circle
No. 146 on return postal card.
MEDICAL & ALLIED
SCIENCES
Incineration mp UWF 13min col $85.58
Filmograph designed to encourage
municipal agencies, hospitals, etc to
burn refuse wherever this method is
suitable. C A
For more information circle
No. 147 on return postal card.
FREE
Allied
444-PAGE 1961
ELECTRONICS
CATALOG
SAVE MOST on language
labs, Stereo hi-fi, record-
ing and phono equipment,
school sound systems,
training kits, electronic
parts. Write for Catalog.
ALLIED RADIO
100 N. Western Ave., Chicago 80, III.
SCIENCE
FILMSTRIPS
SINCE 1931
SINCE 1931
MADE BY TEACHERS FOR TEACHERS |
BIOLOGY
ATOMIC ENERGY
PHYSICS
GENERAL SCIENCE
CHEMISTRY
MICROBIOLOGY
BIKE SAFETY
BUS SAFETY
Science
fllmstrips available
under
NDEA— Title III.
VISUAL
SCIENCES
Bex 599E
Suffern, New York
16
new 16nini COLOR films Produced by Visual Education Films, Inc.
Axioms in Algebra
Formulas in Mathematics
Language of Algebra
Proportion at Work
The Astronomer
Extending Our Senses
Life from the Sun
Myth, Superstition and Science
Reaching into Space
Science Fair
Scientific Method in Action
Science Project
Understanding Matter and Energy
What Are Stars Made Of?
Wires to Our House
Work and Power
^'^"%
m:
'* ,,^<^
INTERNATIONAL FILM BUREAU
INC.
332 S. Michigan Ave. / Chicago 4, III.
Educational Screen and Audiovisual Guide — Decembek, 1 '>()()
667
The New Tri-level
Wheelit-TV
— meets every
TV teaching
need.
Positions TV-«©t for
any size dost
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Moving set made
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Negotiates narrow
halls, between desk
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short steps
• Chromat, tife-time
finish
Non-vibrotlng plat*
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Top shelf at 50-inch height for large classes,
folds out of way when 34-in second shelf is
used. Lower shelf for record player, reference
materials, etc. Price $79.50
Shipped complete assembled
See your dealer or write—
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NOW!
Primiti-ve BSan
irt O-ur "World...
Shows the basic pattern of primitive
life OS it still exists in the Seplk River
region of New Guinea. Here is
a self-sufficient people living in a
world almost untouched by modern
civilization. The film pictures the daily
lives of these people, showing how
the jungle furnishes them with food,
clothing, shelter, and transportation.
For upper elementary and secondary
social studies. An Americana production.
12 MINUTES. COLOR $120. RENT $6
Order your print today!
Write for free catalog.
^^ BAILEY FILMS, INC.
6S09 DE LONGPRE AVE. HOLLYWOOD 28, CALIF.
Management of the Leprosy Patient mp
UWF 19min col $125.48. Intended for
lay audiences to promote better ac-
ceptance of the cured upon their dis-
charge from hospital. Film points out
that only public education can over-
come this "archaic attitude" (that
leprosy is highly contagious). SH A
For more Information circle
No. 148 on return postal card.
Medicine and the Law (series) mp
MERRELL b&w loan (to professional
groups). The Medical Witness 34min;
The Doctor Defendant 30min; The
Man Who Didn't Walk 32min; No
Margin for Error SOmin; A Matter
of Fact aOmin; The Silent Witness
28min. Prof. Groups.
For more Information circle
No. 149 on return postal card.
MENTAL HEALTH
Anger at Work mp IFB 21min b&w
$125. Side effects of anger shown in
a number of dramatized examples.
SH-A
For more Information circle
No. 150 on return postal card.
MUSIC, General
The Holly and the Ivy rec COLREC
12" LP $4.98 Stereo $5.98. The Mor-
mon Tabernacle Choir present 17
Christmas carols. El-A
For more Information circle
No. 151 on return postal card.
Hungarian National Ballet Company rec
EPIC LP $4.98. A program of songs
and dances, conducted by Gabor
Baross, Rezso Lantos and others. SH
C A
For more Inrormatlon circle
No. 15S on retnrn postal card.
MUSIC, Instrumental
Classics That Made the Hit Parade tape
AUDIO DEVICES 55min dual-track
monaural or four-track stereo. Avail-
able only as bonus at $1 above price
of two reels of blank tape. An un-
usual musical anthology indicating the
classical sources of many of our most
popular songs. JH-A
For more Information circle
No. 153 on return postal card.
Tchaikovsky's Nutcracker Suite (a la
Duke Ellington) rec COLREC $3.98.
Classic transposed into the unique
^EW TALK ff** r*M SCtllN
^H TTPEWRITTCN MESSAGES
^B RA0IO.MAT SHOES
H^3 Accipf mo wnnniTf
1
MAKE YOUR
OWN SLIDES
on your own
TYPEWRITER
by using
RADIO-MATS
Regular size 3V4x4 or th«
Sold by Audio - Visual,
Supply Dealors. For FREf
RADIO-MAT SLIDE <
722 Oakridg* Blvd., Da
Now Duplex 2x3.
Photo & Thoatra
= SAMPLE writ.—
:o., Dspt. V,
ytona Booch, Flo.
idiom of Ellington jazz, with even th
titles of the several movements give .
modernized names. Played by a Iff*^
man ensemble. SH A
For more Information circle
No. 154 on return postal card.
MUSIC, Vocal
Folk Songs of American History m
CORONET 13%min col $137.50 b&^
$75. Chronological sequence of foil
songs from early colonial days t
late 19th century; a teacher explain
each song's origin, as he sings it t
his class. This origin is dramatizec
Int. Music.
For more Information circle
No. 155 on return postal card.
.
ANNUAL INDEX
(Continued from page 674)
This and That from Boulder
(article) Oct. 55
This and That (article): SVE
Religious Catalogue, Sticking
Filmstrips, Tabletype Film-
strip Previewers Nov. 59
Treasure at Bethany June 2
Two F's For the Primary (se-
ries) : Where Jesus Was Born,
Where Jesus Worked, Where
Jesus Lived March 13
User Designs a Projector, The .June 28
Van Gogh, Vincent Sept. 49
When There's a Will (article):
Treasures in Heaven March 13
Where Jesus Lived June 28
Why Is Usage Down? (article) .June 28
Windows Of the Soul Oct. 55
Yochanan Ben Zakkai: Teacher
of Peace April 18
Young Teens and Dating: First
Dates, Whom Do I Date? Is
It Love? How to Act On a
Date April 18
Youth Film Festival (article):
The Reformation, One Love-
Conflicting Faiths, I'll Sing,
Not Cry Jan. 2'
Youth Workers AV Kit: Deci-
sion Saturday Night, You
for Youth, Double Identity,
Through Faith and Fellow-
ship. A Friend to Youth, That
Youth May Know April W
MISCELLANEOUS
BLUE BOOK: EdScreen and
AV Guide's Annual Presenta-
tion of Audiovisual Mate-
rials July
DIRECTORY OF AV EQUIP-
MENT AND SERVICES: List-
ing of Annual Directory. Aug.
NEWS REPORTS: Illinois AV
Association Meets (580), Stu-
dent Photo Winners
593) Nov. 580
SPECIAL CONVENTION SEC-
TION: National Audiovisual
Convention (408), Audiovisual
Education Forum (411), Au-
diovisual Conference of Medi-
cal and Allied Sciences (413),
Illinois Training Directors'
Association Audiovisual Work-
shop (414), Industrial Audio-
visual Association (415), List-
ing of Exhibitors (418) . .Aug.
343-39;
444-45»
and 59S
I
408-41(1
668
Educational Screen and Audiovisual Guide — December, 1960
11 PHYSICAL ED, SPORTS
pginning Tennis mp ALLAM 14min
col $130 b&w $70. Emphasis is on how
to teach the sport. JH-A
For more information circle
No. 156 on return postal card.
undamentals of Badminton mp AL-
LAM 12min b&w $60. Correct body
s movements, drill, team play. Right
« handed and left handed players dem-
onstrate. JH SH C A
For more information circle
No, 167 on retarn postal card.
undamentals of Volleyball mp ALLAM
lOmin b&w $50.85. Revised edition
shows serving, receiving, setting, spik-
ing and blocking fundamentals in
regular speed and slow motion. JH
SH C
For more information circle
No. 158 on retarn postal card.
ractice Makes Perfect mp ALLAM
12min b&w $45. A volleyball training
film in regular and slow motion. JH
SH
For more Information circle
No. 159 on retorn postal card.
RELIGION, ETHICS
avidas: The Romance of a New Begin-
ning mp CONSERVATIVE 30min col
$250 r min $10 offering. The Kothara
leprosy home and hospital in central
India. Story involves Christian girl
who goes to live with stricken Hindu.
SH A
For more Information circle
No. 160 on retnrn postal card.
■he Friendly Beasts mp GJP 15min col
$150. The Christmas carol legend is
brought to the screen by animal ac-
tors. A little wild goat comes to
Bethlehem and together with the don-
key, the dove, the sheep, the camel,
and the cow does homage at the
Manger. Pri-A
For more information circle
No. 161 on retarn postal card.
*t'8 Face It fs UChC 70fr guide and
script col $6 r $1.50. Research special-
ist reveals findings on what makes
a church and its constituent groups
grow. A
For more information circle
No. 162 on retarn postal card.
^t's Have a Party mp BROADMAN
lOmin col $100 r $5. Sprightly color
animation tells how to plan, run and
then evaluate a party. Non-denomina-
tional, suitable for use by any group,
church or lay. JH SH A
For more information circle
No. 163 on retarn postal card.
rhe Procession mp HFC 30m in b&w
$160 r $8. The changing face of many
communities and the impact on and
of a changing church. The downtown
transition; and a city slum. SH C A
heart of a big city; a new booming
suburb; a neighborhood in racial
For more information circle
No. 164 on retorn postal card.
SCIENCE, General
ElemenUry Science Charts EATON 14x-
11 to 24x18". col $5.95 to $11.95. Mag-
netism; Eye, Light and Color; The
Story of Rocks. El
For more information circle
No. 165 on return postal card.
Marshes of the Mississippi mp DAG-
GETT 12min col $120 b&w $60. Delta-
building work of the river: wildlife
in the soggy wastelands along the
Gulf of Mexico. El JH SH C
For more information circle
No. 166 on retarn postal card.
Myth, Superstition and Science mp IFB
13min col $135. Introduction to the
"scientific method" as contrasted to
superstition. EI JH
For more information circle
No. 167 on retarn postal card.
Periodic System of Elements wall chart
DENOYER 84x55" 4 - color paper
$12.50, muslin-mounted $24.50 to $45.
Also student notebook desk size, 16x-
11 Mi" ea 85c. Main groups identified
by black headings, transition elements
blue, other color coding. Student edi-
tion has reverse side printed, show-
ing structure of the atom, behavior
of protons, electrons, energy levels,
etc. SH C
For more Information circle
No. 168 on retarn postal card.
Reaching Into Space mp IFB 14min col
$150. Space research, modern Rocket-
ry (including Newton's Third Law),
satellites, flight under conditions of
zero gravity. JH-SH
For more information circle
No. 16!) on return postal card.
Science of the Sea mp IFB 19min col
apply. Oceanic influences on our daily
lives. Produced by the Woods Hole
Oceanographic Institution. SH C A
For more information circle
No. 170 on return postal card.
4 SPEED
RECORD &
TRANSCRIPTION
PLAYERS
V'rite for illuslratfd
catalog
AUDIO-MASTER
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Clean ond inspect your film in one ooiy opera-
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money. Lifetime bakelite construction. Eliminotoi
waxing. Absolutely sofe ond NON-TOXIC . . .
NON-INFLAMMABLE. Widely used by scliools,
colleges and film libraries. $33 00
Ecco No. 1300 cleaning fluid, quart, $2.50
Gallon $9.00
Ecco No. 2000 cleaning fluid for
NEGATIVES quart, $1.95
Gallon, $6.50
All FILM HANDLING SUPPLIES
IN STOCK
Acetone, per quart $1 -40
Per gollon, $4.50
Ethyloid Film Cement, pint $2.00
Film Handling gloves, per dozen $1.95
Goico Filmeter stop watch, Swiss iewoltod move-
ment. Measures equivalent footage for 16mm
ond 35mm film $24.50
THE CAMERA MART
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AUDIOTRONICS
—/ludio Ironies corporation • box sos. north Hollywood 6, California
Edlcational Screen and Audiovisual Guide — December, I960
669
Advertisement
HELPFUL BOOKS
ADMINISTERING AUDIO-VISUAL SERV-
ICES. By Carlton W. H. Erickson. Cover*
administrative, supervisory, and tech-
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AUDIO - VISUAL MAnRIALS: THEIR
NATURE AND USE. Revised Edirion
By Walter Arno Wittich and Charles
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14 Color Plates. Harper & Brothers
49 E. 33rd St., New York 16, N. Y.
1957. $6.50.
EDUCATORS GUIDE TO FREE FILM-
STRIPS. Compiled and Edited by Mary
Foley Horkheimer and John W. Differ.
Twelfth Annual Edition, 1960. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $6.00.
EDUCATORS GUIDE TO FREE TAPES,
SCRIPTS, AND TRANSCRIPTIONS. Com-
piled and Edited by Walter A. Wittich,
Ph.D., and Gertie Hanson Hoisted,
M. A. Sixth Annual Edition. 1960.
Educators Progress Service, Dept.
AVG, Randolph, Wis. $5.75.
EDUCATORS GUIDE TO FREE FILMS.
Compiled and Edited by Mary Foley
Horkheimer and John W. Differ. Edu-
cational Consultant, John Guy Fewl-
kes. 20th Annual Edition, 1960. Edu-
cators Progress Service, Dept. AVG,
Randolph, Wis. $9.00.
STANDARDS OF PHOTOPLAY AP-
PRECIATION. A Course of Study in
Photoplay Appreciation. By William
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trated. Educational & Recreational
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mit, New Jersey. $2.95 on approval.
NEW PUBLICATIONS
Astronomical, Surveying Instrument
Manual, pocket-sized, loaded with
mathematical and astronomical tables,
including the Solar Ephemeris and
GHA Polaris, units of measurement,
excellent illustrations of math for-
mulae, celestial observations. Free.
K&E
For more Information circle
No. 171 on return postal card.
Indispensable standard reference book
of religious AV materials, evaluated
nationwide by interdenominational
committees and edited at National
Council of Churches headquarters. Be-
cause of increased circulation, price
is now only $2.95. (Previous editions
cost as much as $10). DAVBE
Write direct
A Catalog of Motion Pictures for In-
dustry Large list, well described, ar-
ranged under subject headings rang-
ing from Accounting to Utilities. 44pp
Free. WILDING
For more information circle
No. 17S on return postal card.
Catalog of Realia collected in course
of "Language Caravan" trip in Eu-
rope. Slides and recordings. Free.
LTA
For more information circle
No. iTA on return postal card.
"FIBERBILT" CASES
"THEY LAST INDEFINITELY"
Equipped with steel corners, steel card
holder and heavy web straps.
Only original Fiberbilt Cases bear this
Trade Mark
Your Assurance
of "nnest Quality"
For 16mm Film—
400' to 2000' Real*
Sold by All Leading Dealers
Film Catalog 1960-61. A catalog of fea
ture films and Hollywood-made shor
subjects, arranged under content clas
sifications. and supplemented wit
excellent editorial matter on utiliza
tion of this type of film for mor
than recreational purposes. 144pi
Free. FILMSINC.
For more Information circle
No. 174 on return postal card.
Educators Guide to Free Tapes, Script:
and Transcriptions, companion vo:
ume to similar directory of films, eti
carries also editorial matter such e
the Wittich article "Listening to th
World." New 1961 edition. Free t
educators and librarians. EDPROG
For more information circle
No. n.** on return postal card.
Films and Filmstrips on Audio-Visui
Materials and Methods, annotated li;
of nearly 200 items from more tha
70 sources. 14pp. $1. Free to member:
EFLA.
Write direct
Free and Inexpensive Pictures, Pampl
lets and Packets for air/space educj
tion. Third edition. 27pp. Free. N;
tional Aviation Education Counci
1025 Conn Ave. NW, Washington
D. C. Write direct
A free sample sign is offered to A
directors who send for information o
the Columbia Sign Maker. COLUIV
SIGN
For more information circle
No. 17H on return postal card.
General Catalog of Microphones 30 cui
rent microphones described in deta
and their best specific applicatioi
indicated. Also cartridges, pick-uu
recording heads, 28pp. Free. SHUR
For more information circle
No. 177 on return postal card.
Industrial Sound Systems catalog af
plicable also to educational instill
tions, showing types of equipment ii
stalled at La Scala, NATO-Paris, et
Free. NAPHILIPS
For more information circle
No. 178 on return postal card.
Language Teaching Systems brochui
describing consoles, student unit
classroom floor plans. 8pp free. HAIV
ANCO
For more information circle
No. 179 on return postal card.
Loan Film Directory. 45 science film
many rather specialized. Sources ind
cated. Free. SCIAPP
For more information circle
No. 180 on return postal card.
USED 16MM Sound Projec-
tors, also sound films, rental,
sale, exchange. Write for free
catalog. National Cinema, 71
Dey St., N. Y. C.
670
Educatio.%al Screen and Audiovisual Guide — December, 196
orth Carolina ETV Network study of
rebroadcast system for distributing
the ETV programs of the University
of North Carolina. 20pp free ADELEC
For more information circle
No. 181 on retarn postal card.
iitdoor Projection of Giant Images.
Brochure deals with image size, tilt,
reflection surfaces, protection from
weather hazards, also rear-projection
of 8' image in brightly lighted inter-
iors. Free. GENARCO
For more information circle
No. lft'.£ on return postal card.
ubiications of the National Education
Association Sept. 1960. Lists over 1000
books, etc, incl. audiovisuals. Free.
NEA. 1201 16th St., NW, Washington
6, D. C. Write direct.
tuality Films for Quality Education
1961 catalog of entertainment feature
films selected exclusively for their
educational-cultural suitability. Also
new Children's Films Collection No.
2. Free. BRANDON
For more information circle
No. 183 on return postal card.
Recommended Phonograph Records for
School and Library Use 48pp illus-
trated. Free. CAPREC
For more information circle
No. 184 on retarn postal card.
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Send orders to
AUDIO VISUAL RESEARCH
Dapl. U012 523 S. Plymouth Ct., Ctiicago 5
factory: liox 71. Wa-seca. Minnesota
SIMPLE I EFFECTIVE I DURABLE I
Directory of
Sources and Materials
Listed on pages 663-671
ACE BANNER & Flag Co., 222 Haddon
Road, Woodmere, L. I., N. Y.
ADELEC— Adler Klectronics Inc., 1 Le-
Fevre Lane, New Rochelle, N. Y.
AIREQUIPT Mfg. Co., Inc., 20 Jones St.,
New Rochelle, N. Y.
ALLAM — All American Productions,
P. O. Box 801, Riverside, Calif.
AMPTO— Ampto Division, Anken
Chemical & Film Corp., Newton, N. J.
AUDIO DEVICES, Inc., 444 Madison
Ave., New York 22, N. Y.
BESELER Co., Charles, 211 S. 18th St.,
East Orange, N. J.
BFC — Broadcasting and Film Commis-
sion, National Council of Churches of
Christ in the USA. 475 Riverside Dr.,
New York 27, N. Y.
B&L — Bausch & Lomb Optical Co.,
Rochester 2. N. Y.
BRANDON Films Inc., 200 W. 57th St.,
New York 19, N. Y.
BROADMAN Press, 127 Ninth Ave., N.,
Nashville 3, Tenn.
CAPREC— Capitol Records Distributing
Corp., 253 W. 64th St., New York, N. Y.
COLREC — Columbia Records. 799
Seventh Ave., New York 19, N. Y.
COLUMSIGN— Columbia Sign Equip-
ment Co., Columbia, Pa.
CONSERVATIVE Baptist Foreign Mis-
sion Society, 353 Wellington Ave.,
Chicago 14, 111.
CONTEMPORARY Films. Inc., 267 W.
25th St.. New York 1. N. Y.
CORONET Films, 65 E. South Water
St., Chicago 1, 111.
CROSBY— Crosby Electronics, 135
Eileen Way, Syosset, L. I., N. Y.
DAGGETT, Avalon, Productions, 441 N.
Orange Drive, Los Angeles 36, Calif.
DAVBE — Dept. of Audiovisual & Broad-
cast Education, National Council of
Churches, 475 Riverside Drive, New
York 27, N. Y.
DENOYER-Geppert Co., 5235 Ravens-
wood Ave., Chicago 40, 111.
DESK AM — Desks of America. Inc.,
Bridgeport 6, Conn.
EATON Scientific Corporation. 119 S.
Rosemead Blvd.. Pasadena. Calif.
EBF — Encyclopaedia Britannica Films,
Inc., 1150 Wilmette Ave., Wilmette,
111.
EDMUND Scientific Co., 101 E. Glou-
cester Pike, Barrington, N. J.
EDPROG— Educators Progress Service,
Randolph, Wise.
EFLA — Educational Film Library Asso-
ciation, 250 W. 57th St., New York 19,
N. Y.
EPIC Records, 799 Seventh Ave., New
York 19, N. Y.
EYEGATE House. Inc., 146-01 Archer
Ave.. Jamaica 35. N. Y.
FILMRES — F i 1 m Research Company,
Box 1015, Minneapolis, Minn.
FIL.MSCOPE, Inc., Box 397, Sierra
Madre, Calif.
FILMSINC— Films. Inc.. 1150 Wilmette
Ave., Wilmette, 111.
GENARCO Inc., 9704 Sutphin Blvd., Ja-
maica 35, N. Y.
II) Kdlcatio.nal Screen and Audiovisual Guide — December, 1960
GJP — Grover - Jennings Productions,
P.O. Box 303, Monterey, Calif.
HAMANCO — Hamilton Manufacturing
Co., Two Rivers, Wise.
HARWALD Company, The, 1245 Chi-
cago Ave.. Evanston, 111.
IFB— International Film Bureau, Inc.,
332 S. Michigan Ave., Chicago 4, 111.
INDIANA University, Audio - Visual
Center, Bloomington, Ind.
rVC— Institute of Visual Communica-
tion. 40 E. 49th St., New York 17, N. Y.
JAM Handy Organizaton, 2821 E. Grand
Blvd., Detrot 11, Mich.
K&E— Keufel & Esser Co., Hoboken,
N. J.
LABFURN— Laboratory Furniture Co.,
Inc.. Old County Road, Minneola,
L. I.. N. Y.
LTA— Language Training Aids, Lan-
guage Center, Boyds, Md.
MERRELLr-Wm. S. Merrell Co., Film
Library, Cincinnati 15, Ohio.
MMM— Minnesota Mining and Manu-
facturing Co., 900 Bush St., St. Paul 6,
Minn.
MULPLX— Multiplex Display Fixture
Co., 910 N. 10th St., St. Louis 1, Mo.
NAPHILIPS— North American Philips
Co., 230 Duffy Ave., Hicksville, L. I.,
N. Y.
NEA: National Education Association,
National Commission on Safety Edu-
cation, 1201 16th St., N.W.. Washing-
ton 6. D. C.
OZALID Division, General Aniline and
Film Corp., 17 Corliss Lane. Johnson
City. N. Y.
PILLSBURY— The Pillsbury Company,
Junior Home Service Center, Minne-
apolis 2, Minn.
POLACOAT, Inc.. 9750 ConKlin Road,
Blue Ash. Ohio
RAPROMATIC, Inc.. Oak Drive, Syos-
set, L. I., N. Y.
RHEEM-CAL— Rheem-Califone Corpo-
ration. 1020 N. LaBrea Ave., Holly-
wood 38. Calif.
SAFE-LOCK, Inc., Hialeah, Fla.
SCIAPP— Scientific Apparatus Makers
Asso.. 40 N. Wacker Drive, Chicago 6,
111.
SHURE Brothers, Inc., 222 Hartrey Ave..
Evanston, 111.
STAR — Star Educational Records, 1600
Pandora Ave., Los Angeles 24, Calif.
STOUT State College, Audio - Visual
Center, Menomonie, Wise.
TELE - TRONICS Corporation, 12786
Western Ave., Garden Grove, Calif.
TRITEX— Tri-Tex, Inc., Fort Washing-
ton, Wise.
UCLC— United Church of Christ, 1505
Race St.. Philadelphia 2. Pa.; Bureau
of Audio Visuals, 1720 Chouteau Ave.,
St. Louis 3, Mo.
UCLA — University of California, Edu-
cational Film Sales Dept. Los An-
geles 24, Calif.
UWF— United World Films, 1445 Park
Ave.. New York 29. N. Y.
WILDING, Inc., Public Relations Dept.,
1345 Argyle St., Chicago 40, 111.
671
Annual Index of Articles, Editorials, Reviews
(This December issue, not paged in time for in-
clusion in the index, should also be consulted.)
EDITORIALS
An Open Mind, Man!— The
question is not 'are we for
new AV tools,' but 'how can
we use them' Aug. 406
Black Glass and Complacency —
Development of a new glass
that is impervious to light —
and ideal for window walls. . .Jan. 12
Cliche Blocks to Progress —
Many educators use wornout
excuses to inpede their own
progress in audiovisual edu-
cation May 218
Concern For a Dynamic Image
— Av educators should be con-
cerned about the image they
project of their own aware-
ness of educational needs . . .Nov. 582
Four Letter Words — Suggestions
on new departmental titles,
such as DAFT — Department
of Apparatus for Teaching . . . Oct. 538
No Day of Rest — Audiovisual
people should extend their
abilites in the field to the
service of church education . .Feb. 66
Saturation for Impact — What if
teachers had opportunities for
saturation use of AV equip-
ment and materials July 322
Taxes Are Good! — The same
standards of materials that
children enjoy in their homes
should be available in
schools June 270
Tired Fears — Teachers still fret
about losing their job to each
new communication tool that
comes along March 114
The Ultimate Up Until Now—
Conference rooms at the new
Kodak Center are the ulti-
mate in equipment for AV
presentation of information. .Sept. 482
Visual Without Audio— In the
pages of "Ed Screen" 25 years
ago, 'audio' had not yet be-
come a fuUfledged partner of
'visual' April 172
AR'nCLES
American Film Festival — Sec-
ond annual event names 33
film and 17 filmstrip winners
at April event in New York. .June 285
Applegate, Joseph R., New Lab
for M-I."!". — Department head
at M.I.T. creates a language
lab designed specifically for
teaching April 176
Barron, J. Roy, Indivisualized
Learning — "This is a picture
story showing different appli-
cations of AV equipment for
individual student use Jan. 20
Bathurst, Leonard H., Devel-
oping Map Skills— The 3-di-
mensional map and its use in
early grade school classes . . . Sept. 486
Boardman, Thomas H., A New
Style in Cataloging — Descrip-
tion of the preparation of a
film library catalog for a large
university March 126
Boulder Religious Conference —
The 17th annual conference
on the use of audiovisuals in
the church, a la 'Green
Lake' Oct. 532
Carlton, Helen, "I Can Dream,
Can't I?" — Once upon a time,
an AV director got to feeling
that her lot was a hard one . . Sept. 490
Carpenter, Melvin C, Tapes In
Multiple Classes — The use of
tapes in teaching multiple
classes in the same school-
room May 224
Cohen, Samuel, Audio and Vis-
ual Terminology— The growth
and expanded use of these
terms through the recent dec-
ades of audiovisual history. . .June 282
Cohen, Samuel, 'Saturation' AV
Gets Results — The report of
one study in the use of 'satu-
ration' AV materials and
equipment July 324
Dent, An Interview with Ells-
worth C. Dent, Educational
Film Abroad — Prominent AV
personality describes usage
encountered on extended trip
abroad June 277
DeVirgilio, James, The Diggle-
switch — Teachers who are
'concept conscious' will not
fall into the habit — or rut —
as personified here by 'The
D— ' Nov. 590
Film Rental Libraries Meeting
— The 25th anniversary of
film libraries specializing in
the rental of recreational
films Oct. 535
Finn, James D., Assignment:
DAVI Personnel: 1970— Con-
cerning people in the audio-
visual field, and requirements
for such professionals in the
future Aug. 430
Grassell, E. Milton, AV Pro-
gram In Action — A picture
story on the workings of a
good high school audiovisual
program March 116
Grassell, E. Milton, Visualizing
50 States — A teacher calls at-
tention to our country's his-
tory through a pictorial his-
tory of the flag June 280
Grimes, Elizabeth M., Inter-
views by Telephone — The
students in a social studies
course draw upon their com-
munity for material April 180
Grossberg. Alan V., Lesson in
Brotherhood — Class members
create a pictorial representa-
tion of brotherhood in
slides March 122
Hanley, Bernard T., Foreign
Language Tapes — Students
tape their correspondence to
friends in foreign lands . . . April 174
Harmon, Mllard. AV In Russian
Schools — Survey of the use of
audiovisual techniques in Rus-
sian classrooms Jan. 18
Hohlfeld. J. F.. New Slant On
Prniectors — Ideas on more ef-
fective use of ths unit bv ad-
vantaseous placement of prn-
ictors and screens March 125
Holliday. E. Fred, AV in Can-
ada: Saskatchewan — Discus-
sion of the program being car-
ried out in the schools of this
province Oct. 540
Huff, Charles A., The Audio-
visual Wall — The wall be-
tween two classrooms can be
made into a 2-way AV cen-
ter Nov. 584
Keeley, Captain John B., AV at
West Point — The Military
Academy had made increasing
use of AV programs to im-
prove its teaching Oct. 543
Kelley, Gaylen B., Study of
Teachers' Attitudes — Investi-
gating the role and attitudes
of the classroom teacher in
AV instruction March 119
Krupsky, Channon H., Teaching
the Consitution by Tape — An
imaginative teacher employs
AV methods to dramatize an
important subject Nov. o91
Kruse, William F., AV at School
Boards Meeting — Audiovisuals
play important role at meet-
ing of National School Boards
group June 272
Kruse, William F., Closed-Cir-
cuit Conference — Nation-
wide conference on current
and future usage of closed-
circuit TV in instruction . . . .Aug. 428
Lanoue, Models for Learning —
Using plastic scale model con-
struction kits for classroom
studies Jan. 22
McBride, through the courtesy
of Dr. Otis McBride, head of
Department of AV Education,
Florida State University —
Planning An AV Conference
— Detailing of the schedule
followed in the conduct of a
well - planned and successful
AV meeting May 229
Marks, Alfred H., The Progress
of Visiomark — White chalk-
board screens are used for
projection of themes in Eng-
lish class Jan. 24
Medaris, Maj. Gen. J. B., We
Must Educate For Survival of
Democracy — Eminent military
figure advocates ncreased
technology in the teaching
process Aug. 426
Moy, E. W., School Operators'
Club — Reasons why there
were 100 applications for ten
openings in this club June 278
Nardelli, Robert R.. CCTV:
Campus Lab — This closed-
circuit TV network invites 38
classrooms at San Diego
State Feb. 75
NAVA Convention Report —
New records in attendance
and exhibitors at annual AV
convention in Chicago Sept. 484
NAVA Meeting In Review-
Language Labs lead parade of
equipment at exhibitor booths
at the convention Oct. 53f
Reed, Janet S., Fine Arts — Mid-
dlebury College in New Eng-
land offers a complete fine
art course with the help of
slides Feb. 68
Rubinstein, Samuel R., Film
Earphones In Classroom —
Earphones enable students to
listen to records without
disturbing other class mem-
bers Sept. 48&
Schlihs, Robert B., Meet the
Telecoach — Students can look
at the Telecoach — in the back
of the room — for mid-talk
pointers Jan. !(■
Schultz, Gwen M.. To See the
World — Geography students
672
Educational Screen and Audiovisual Guide — December, 1960
see the world' through realia,
field trips, home study aids . .Jan. 14
Schutte, Donald, AV and Public
Relations — Minnesota school
brings its AV program to at-
tention of parents, commu-
ity, etc Feb. 76
Skornia, Harry J., The Voice of
Silence — Silence can be used
by the teacher as is the white
space in a printed advertise-
ment April 179
Snively. Pearl C, Tape Record-
ed Teaching — A report on a
phase of the AV experimenta-
tion in this school system May 226
Stockman, Verne - Moler, Don-
ald - Lister, James, AV Mate-
rials In Guidance— Projected
materials, bulletin boards,
etc.. can play an important
part in this rather 'off-beat'
AV application May 220
Udell, Gene, The Camera Lu-
cida — Discussion of the opera-
tion, history and applications
of this old-timer among au-
diovisual tools June 274
Waddell, Ben, Classroom Span-
ish — Texas Southern Univ.
uses dramatic presentations
and oral-aural techniques in
Spanish classes Feb. 71
Wiseman, Robert, "Do-It-Your-
self" Language Lab — How to
make up and use a more inex-
pensive model for classroom
use Nov. 586
DEPARTMENTS
Evaluation of Films
About the Human Body June 290
Adventures in Science — The
Size of Things Jan. 32
Be a Traffic Policeman May 237
Electromagnets: How They
Work Sept. 495
Elephant Baby June 289
Eskimo Family Oct. 551
Friendly Beasts, The Nov. 594
From Generation to Genera-
tion Aug. 442
Happy Little Hamsters Aug. 441
In Case of Fire — Fires and Fire
Drills May 238
Industrial Revolution in Eng-
land, The Oct. 5,50
Isaac Newton Jan. 33
Journey Into Time, A June 289
Microorganisms That Cause Dis-
ease July 330
Mother Love July 330
Musical Performance: Improve-
ment for Snare Drum Sept. 494
My Own Yard to Play In Jan. 34
Origin of Weather Sept. 464
Reading Music: Learning About
Notes March 128
St. Lawrence Seaway, The . . July 333
Stanford-Binet Test, The Jan. 32
Story of the Modern Storage
Battery, The Feb. 86
Story of the St. Lawrence Sea-
way, The July 333
Telling Stories to Children Oct. 552
Volumes of Cubes, Prisms and
Cylinders March 129
Way of Life. A March 128
Weapons Revolution, The Feb. 84
Weather Scientists Nov. .595
What's Inside the Earth? April 190
Wilderness Alps of Stehekin . April 190
World of Molecules, The Feb. 894
You and Your Eyes May 237
Fllmstrlps
Airplanes, Jets and Rockets . June 295
American History Series (Set
No. 3) April 186
Arithmetic Series Aug. 437
Atlantic Region, The Aug. 437
Audio-Visual Spanish Language
Series July 337
Aural Comprehension in
French Sept. 492
Bill of Rights, The— Its Meaning
Today Feb. 88
Birds and Their Songs June 295
Birds of the City Oct. 548
Bobby Visits the Farm Oct. 548
Britain In the Modern Age . . . .Jan. 30
Builders of America Feb. 87
Canadian Parliament, The . .. .May 231
Cat Stories Aug. 437
Central Europe March 130
Christmas Celebrated in Song . . Nov. 604
Chronicle of America Film-
strips, The March 131
Cities of Europe Sept. 492
Community Helpers (Set No.
2) July 338
Cowboy, The: Rodeo and
Ranch April 186
Darwin's World of Nature . . . .Jan. 31
Dating Topics for Teens July 338
Development of the American
Republic, The — Modern Amer-
ican Republic Sept. 493
Dollar Series, The Feb. 89
Einhorn, David: The Father of
the Union Prayerbook June 295
Electing a President Aug. 437
Elementary Science Series . . . .Sept. 492
Elementary Science Series (Set
No. 7) March 130
Every Teacher . . . An Active
Political Citizen Nov. C04
Explorers of the New World . .Nov. 605
Exploring With Science Jan. 30
Founders of America April 186
French Civilization As Reflect-
ed In the Arts April 186
French Language Filmstrips . . Sept. 492
Great Study Prints Jan. 30
Hawaii Jan. 30
Hawaii June 295
How the West Was Won Feb. 87
How To Conduct a Meeting
Using Parliamentary Proce-
dures Jan. 30
How We Get Our Homes April 186
India and Ceylon May 230
Instruments of the Symphony
Orchestras Feb. 87
Language Filmstrips — French
for Elementary Schools (Set
No. 1) and Spanish for Ele-
mentary Schools (Set No. 1) . .Feb. 88
Leaders of America May 230
Learning About People July 338
Learning to Look Nov. 605
MacDonald, Sir John (Part I
and Part II) July 338
Magnets March 130
Masters of Modern Art — ^Pierre
Auguste Renoir March 130
National Gallery of Art June 295
New Administration in Wash-
ington, The Nov. 606
New Nations In the World Bal-
ance Feb. 88
Newswriting March 130
90% You, The Sept. 492
North American Buffalo, The. .Jan. 31
Number Experiences April 187
Our Ever-Changing Earth May 230
Outlines of Natural Science . ..Feb. 88
Picture Book Parade June 296
Picture Book Parade Sept. 492
Polar Bear, The April 187
Reading Meaning Into Maps
Through the Camera Lens . . . Oct. 548
Reading Series March 130
Revolution of Expectations,
The Oct. 549
Educational Screen and Audiovisual Guide — December, 1960
St. Lawrence Seaway, The Sept. 493
Sitting in School July 338
Solar System, The May 231
Space and Space Travel June 295
Tabernacle As Described In the
Bible. The June 296
Turkey Jan. 31
Understanding Electricity ....Nov. 606
United Nations Material — Inter-
national Court of Justice and
The U.N. and the Refugees . . . Oct. 549
The UN Way to Freedom March 131
Use Your Library April 187
Wild Animals of Pioneer Amer-
ica May 230
Winnie the Witch Sept. 49.S
Wonder of Crystals, The May 231
Audio — Reviews and Articles
Adventures in Music June 293
An Introduction to the Bal-
let March 132
Anatomy of Language, The . . . .May 240
At the DA VI Meeting in Cincin-
nati (article) May 240
At the Teachers College (arti-
cle) April 184
Audio Variety in School (arti-
cle) Jan. 35
Brown's Body, John April 183
Caesar, Julius Oct. 556
Campaign '56 Aug. 433
Campaign— 1960 (article) Aug. 432
College Entrance Exams Eng-
lish March 134
Complete Orchestra, The July 335
Death of a Salesman April 183
Eisenhower, Dwight David —
1953 and 1957 Aug. 433
Election Addenda (article) Oct. 555
Eliot, T. S., Readings June 293
Farley, Jim, interview by
Howard Langer Oct. 555
Frontier High School Program
(article) Feb. 81
Gabler, Hedda April 183
Gateway to French March 134
Gateway to French May 240
Gateway to Russian March 134
Gateway to Spanish March 134
German Lyric Poetry Jan. 37
Getting Underway (article) . . .July 334
Gloria and David: We Go to
School; At Home; We Play at
School; We Live in the City;
We Visit the Country; Colors,
Numbers and Objects and 8
other subjects Jan. 37
Golden Treasury of De Nerval,
Baudelaire, V e r 1 a i n e and
Rimbaud June 293
Golden Treasury of Greek Poet-
ry and Prose Jan. 37
Great American Speeches Aug. 433
Hamlet April 183
History of Music in Sound,
The July 335
I Can Hear It Now (series) . . . .Aug. 433
In the Library (article) April 183
Instruments of the Orchestra,
The July 335
Instruments of the Symphony
Orchestra July 335
Invitation to Art June 293
Invitation to Art July 335
Invitation to German Poetry . .July 336
Irish Folk Songs and Ballads. .June 293
JB April 183
Jeffersonian Heritage, The . . . .April 185
King Lear Oct. 556
Let's Look at Great Paint-
ings March 132
Let's Look at Great Paint-
ings May 240
Let's Look at Great Paint-
ings July 335
(Continued on next page)
673
Let's Put On a Play March 133
Magic of Music, The July 335
Magnetic Sound on Smm (arti-
cle) July 336
Man Without a Country, A . . .April 184
Merchant of Venice April 183
Mr. President— FDR to Eisen-
hower Aug. 433
Morison By Land and By Sea . .Oct. 557
Music for Young Americans . .July 334
The Nature of Human Nature . .Oct. 557
Old Possum's Book of Practical
Cats May 242
Opera and Ballet Stories July 335
Parkinson Recording, The .... Nov. 602
People Under Communism . April 185
Philosophical Perspective. The . Oct. 557
Plastic Jacket Covers (article) .Jan. 36
Poems of Emily Dickinson,
The June 293
Politics: The Folklore of Gov-
ernment: The Political Cli-
mate of the Far East, The
Theory of Political Cycles,
Monarchy, Oligarchy, De-
mocracy, Dictatorship, The
Russian Theocracy, The Phe-
nomenon of War, The Bureau-
cratic Malignancy Oct. 557 and
Nov. 601
Potpourri (article) June 293
Preamble to the United Na-
tions Charter Oct. 555
Read Me a Story (series) ....June 293
Robin Hood Oct. 557
Roosevelt, Franklin Delano —
1933 and 1937 Aug. 433
Roosevelt, Franklin Delano —
1941 and 1945 and Harry S.
Truman— 1949 Aug. 433
School for Scandal April 183
Science of Sound, The June 294
Senator Margaret Chase Smith
interview by Howard Langer.Oct. 555
Space Songs June 294
Speak My Language — Spanish
for Beginners (series) Jan. 37
Stability vs Volatility (article):
Early 'Portables' Progress
Made, Special Help Sept. 499
Story of Ossian, The June 293
Symphony No. 5 in C minor by
Beethoven July 335
Tale of Two Cities, A April 184
Taste and Genius in the Arts . .Oct. 557
Taste and Genius in the Arts:
The World of the Theatre,
What is Greatness?, The Art-
ist and His Times, Laughter
Development of Style, The
Revelation of Character, Bi-
ography and Autobiography,
What Is a Classic?, What De-
termines Taste?, Men and
Ideas Nov. 600
Thomas, Norman, Reminisces . .May 242
Un-typical Politician, The Oct. 555
Upcoming (article) Aug. 434
Veep Aug. 433
Visiting the Teachers (arti-
cle) April 183
Voices of the American Revolu-
tion March 132
Voices of the American Revolu-
tion April 183
Ways of Mankind, The April 183
We Speak Through Music May 241
W o o d r o w Wilson's Fourteen
Points Oct. 556
Word In Your Ear, A April 183
Yale Series of Recorded Poets June 294
Yale Series of Recorded Poets,
The July S36
Young Person's Guide to the
Orchestra July 335
674
AV in the Church
(Articles and Reviews)
Adventures in Personality De-
velopment: Tom Misses a Pic-
nic, Janet Finds a Friend,
Alan Minds His Manners . . Sept. 498
Africa: Angola Awakens, Gifts
of Healing, A School Bell
Rings in Angola, Firelights
of Angola Feb. 80
Africa Disturbed June 286
Angola Awakens July 340
Beyond the Night Nov. 599
Catholic AV On Increase (arti-
cle) May 232
Children Of the Living City . . .July 340
Christmas Gifts of Love Nov. ^98
Christmas In Folk Music Nov. 597
Christmas in Sacred Music . . . Nov. 597
Comments on This and That:
Audiovisuals In the Church
(book), Wedding Chimes (rec-
ord). What's New? Jan. 29
Context Is Needed (article):
The Rich Fool, A Time for
Waiting, The Apple Orchard,
The Fifth Plate Jan. 29
Day In the Night of Jonathon
Mole, A Sept. 498
Dead Sea Scrolls June 288
Devotional Filmstrip Number
One April 188
Donny Stories About Growing
Up: Surprise, Something New,
The Jolly Bus, The Star . March 136
Dr. Einhorn: Father Of the Un-
ion Prayerbook July 341
Epistle From the Koreans . .. .Sept. 497
Exploring Ancient Cities . . . .June 288
Fair Chance Sept. 497
Filmstrip Standards (article) . .June 286
Firelighters of Angola, The . . .July 340
Flat Teaching Pictures (arti-
cle) Feb. 78
Flight Through Darkness June 288
For God's Glory March 136
Francisco July 341
From Generation to Genera-
tion May 233
From Generation to Genera-
tion Oct. 554
Getting Feedback (article) : The
Secret, The Little Ball Bounc-
es, And Gwendolin, Too . .March 135
Getting Our Money's Worth
(article) : The Tyranny Of the
Teenager Feb. 78
Gifts of Healing July 340
God's Wonders (series) Nov. 599
Great Challenge, The Nov. 598
Great Stories From the New
Testament: The Story of the
Nativity, Jesus Prepares for
His Ministry, The Teaching
Ministry of Jesus, The Heal-
ing Ministry of Jesus, The
Triumphal Entry and Last
Supper, The Trial of Jesus.
The Story of the Crucifixion .Feb. 80
Heritage Sept. 497
Holy Week in Jerusalem Feb. 76
Household of Faith June 288
Household of Faith Nov. 597
How Vast Is Space; Nov. 598
I Do June 288
If Interesting. Entertaining (ar-
ticle): Retrievers At Work,
By Map and Compass, Begone
Dull Care, Poulette Grise . March 135
I'll Sing, Not Cry June 286
In Summer Time (article): Sub-
jects—The Local Church. Lo-
cal Dealer, The Producer . .July 339
Indian Summer Nfl
Jerusalem, The Sacred City
Jews In Distant Lands (series/
The Soviet Union Part I an
EoUCA'nONAL ScR
497
286
599
440
340
288
135
497
599
188
79
1598
341
2.36
.599
79
137
598
78
5.")4
Part II Sept.
King's Man, The June
Let's Have a Party Nov.
Let's Talk About Vocation (se-
ries): Phillip's New House.
Virginia's Day, Lucky Caro-
lyn, Mike's Decision, Judy's
Journey, Junior Businessman.
Patty Goes To the Hospital.
Heal the Sick Aug.
Letter From Franco July
Life and Customs June
Light On the South (article):
Face Of the South March
Lit-Lit Makes Wishes Come
True Sept.
Little Man Stand Tall Nov.
The Living Tree April
Mary's Easter Lambs Feb.
Masters Of the Congo Jungle . .Nov.
Medical Mission July
Meet the Press Secretary (arti-
cle): Making It Work May
Mission In Bolivia Nov.
Mrs. Hen's Easter Surprise . .Feb.
Molly Stories About Growing
Up: House Next Door, Sand-
pile and Trike, Molly's Dollies,
Molly's Blocks March
New Experiences for Mentally
Retarded Children Nov.
Next Steps In Religion Feb.
One Love — Conflicting Faiths . .Oct.
Palestine: Easter In Jerusalem,
At Home and At Work in
Bible Lands, Shepherds in Bi-
ble Lands, Everyday Life in
Palestine, Shepherd Life in
Palestine Feb.
Palestine Filmstrip Trio: Geog-
raphy of the Holy Land, Bi-
ble Scrolls, Bible Cities Jan.
Parents vs Children: Who
Should Decide? Jan.
Passport to Dehra Dun Nov.
Pictorial Geography, A June
Playing It Square In the Fam-
ily April
Preparing to Teach Nov.
Procession, The Nov.
Reaching the Shut-ins (arti-
cle) Aug,
Religion via Science (article):
Science Adventure Series. March
School Bell Rings In Angola, A July
Seeing Motivates Use (article) Feb.
Sell Utilization As Well (arti-
cle): Rembrandt — Painter of
Man May
17th Workshop. The (article) ..Oct.
Shepherd Life June
Should You Drink? June
Siam May
Son of Ahmad June
Sounds Of the Earth June
Stewart the Steward and The
Magic Offering Plate April
Stop Driving Us Crazy June
Stories About Church: We Go
to Church, Happy Times at
Church, Making Friends at
Church, Gifts for Our
Church Nov.
Story the Bible Tells. The (se-
ries): In the Beginning. God's
People, The Christ Child,
Jesus Our Savior June
Tabernacle As Described In the
Bible, The April
Talk-Back Series: The Victims Nov.
Teaching the Word Nov.
Theobold Faces the Facts Nov.
They Looked For a City Sept.
This Sustaining Bread Feb.
(The listing of the Annual In-
dex is continued on page 668)
AldioVisual Guide — December, 19(^1
28
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59f
28f
18!
59>
.'J9'
431
13t
341
71
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