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NATIONAL  RECOVERY  ADMINISTRATION 


DIVISION    OF    REVIEW 


EVIDENCE       STUDY 
NO.    19 

OF     . 

INFANT'S  AND  CHILDREN'S  WEAR  INDUSTRY 


Prepared  by 
W.  A.  GILL 


JULY  26,  1935 


PRELIMINARY    DRAFT 
(NOT  K)K  RELEASE:  FOR  USE  IN  DIVISION  ONLY) 


THE  EVIDENCE  STUDY  SERIES 

The  EVIDENCE  STUDIES  were  originally  planned  as  a  means  of  gathering 
evidence  hearing  upon  various  legal  issues  which  arose  under  the  National 
Industrial  Recovery  Act. 

These  studies  have  valxie  quite  aside  from  the  use  for  which  they  were 
originally  intended.   Accordingly,  they  are  now  made  available  for  confidential 
use  within  the  Division  of  Review,  and  for  inclusion  in  Code  Histories. 

The  full  list  of  the  Evidence  Studies  is  as  follows; 


1.  Automobile  Manufacturing  Ind.  23. 

2.  Boot  and  Shoe  Mfg.  Ind.  24. 

3.  Bottled  Soft  Drink  Ind.  25. 

4.  Builders'  Supplies  Ind.  26. 

5.  Chemical  Mfg.  Ind.  27. 

6.  Cigar  Mfg.  Industry  28. 

7.  Construction  Industry  29. 

8.  Cotton  Garment  industry  30. 

9.  Dress  Mfg.  Ind.  31. 

10.  Electrical  Contracting  Ind.  32. 

11.  Electrical  Mfg.  Ind.  33. 

12.  Fab.  Metal  prod,  Mfg.,  etc.  34. 

13.  Fishery  Industry  35. 

14.  Furniture  Mfg.  Ind.  36. 

15.  General   Contractors   Ind.  37. 

16.  Graphic  Arts   Ind.  38. 

17.  Gray  Iron  Foundry  Ind.  39. 

18.  Hosiery  Ind.  40. 

19.  Infant's  &   Children's  Wear   Ind.  41. 

20.  Iron  and   Steel   Ind.  42. 

21.  Leather  43. 

22.  Lumber  &  Timber  Prod.  Ind. 


Mason  Contractors  Industry 

Men's  Clothing  Industry 

Motion  Picture  Industry 

Motor  Bus  Mfg.  Industry  (Dropped) 

Needlework  Ind.  of  Puerto  Rico 

Painting  ?■.   paperhanging  &  Decorating 

Photo  Engraving  Industry 

Plumbing  Contracting  Industry 

Retail  Food  (See  No.  42) 

Retail  Lumber  Industry 

Retail  Solid  Fuel  (Dropped) 

Retail  Trade  Industry 

Rubber  Mfg.  Ind. 

Rubber  Tire  Mfg.  Ind. 

Silk  Textile  Ind. 

Structural  Clay  Products  Ind. 

Throwing  Industry 

Trucking  Industry 

Waste  Materials  Ind. 

Wholesale  &  Retail  Food  Ind.  (See  No. 

Wholesale  Fresh  Fruit  &  Veg. 


In  addition  to  the  studies  brought  to  completion,  certain  materials  have 
been  assembled  for  other  industries.   These  MATERIALS  are  included  in  the  series 
and  are  also  made  available  for  confidential  use  within  the  Division  of  Review 
and  for  inclusion  in  Code  Histories,  as  follows; 


44.  Wool  Textile  Industry 

45.  Automotive  Parts  &  Equip.  Ind. 

46.  Baking  Industry 

47.  Canning  Industry 

48.  Coat  and  Suit  Ind. 


49. 
50. 
51. 
52. 
53. 


Household  Goods  &  Storage,  etc. (Drop- 
Motor  Vehicle  Retailing  Trade  Ind,  ped) 
Retail  Tire  &  Battery  Trade  Ind. 
Ship  &  Boat  Bldg.  &  Repairing  Ind. 
Wholesaling  or  Distributing  Trad3 


L.  C.  Marshall 
Director,  Division  of  Review 


COKEEECS 

Page 
Foreword  1 

CHAPTER  I   -  DESCRIPTION  AND  SCOPE    2 

History 

Number  of  Plants  2 

dumber  of  Concerns  4 

Capital  Investment  4 

Machinery  and  Productive  Capacity  4 

Competing  Products  5 

CHAPTER   II  -  LABOR  STATISTICS  6 

Employment  S 

Wage  s  8 

CHAPTER  III  -  MAI  TRIALS:   RAW  AND  SElil -PROCESSED 11 

Materials  and  Their  Sources  .11 

CHAPTER   IV  -  PRODUCTION  AND  DISTRIBUTION 12 

Value  of  Product  12 

Geographical  Distribution 12 

Advertising  Media  16 

CHAPTER    V  -  TRADE  PRACTICES  17 

practices  Considered  Unfair  by  Manufacturers  17 

Unfair  Practices  Still  Present  in  the  Industry  17 

Dissemination  of  Practices  Throughout  the  Industry  17 

CHAPTER   VI  -  GENERAL  INFORMATION 18 

Trade  Associations  and  Trade  Unions  18 

The  Industry  Under  the  Code  19 

Foreign  Competition  19 

List  of  Experts  19 


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TABLES 


Page 
TABLE  I   -  NUMBER  OF  PLANTS,    1934   3 

TABLE          II   -  MEMBERS   OF  THE  INDUSTRY  CLASSIFIED 
ACCORDING  TO  NUMBER  OF  PLANTS,   1929, 
1931,    1933,   AID  1924 4 

TABLE        III  -  ESTIMATED  CAPITAL  INVESTMENT   IN  THE 

INDUSTRY,    1929,    1931,    1933,   AND  1934   4 

TABLE  IV  -  ESTIMATED  AVERAGE  NUMBER  OF  EMPLOYEES. 

BY  PRINCIPAL  STATES,    1934   6 

TABLE  V  -  INDEX  OF  FACTORY  EMPLOYMENT,   PAYROLLS 

AND  MAN-HOURS  1933,   AND  1934   7 

TABLE  VI  -  AVERAGE  HOURLY  UAGE  RATES,  AVERAGE 
WEEKLY  WAGES  AND  AVERAGE  HOURS  PER 
WEEK 9 

TABLE       VII   -  TOTAL  ANNUAL  WAGES,    3Y  STATES,    1934 10 


TABLE     VIII  -  TOTAL  VALUE   OF  PRODUCTION,   BY 

PRODUCT  GROUPS    1 


r> 


TABLE          IX  -  VALUE   OF  PRODUCTION  FOR  PRODUCT 
CROUPS,   BY  PRINCIPAL  PRODUCING 
STATES,    1929   14 

TABLE            X  -  VALUE  OF  PRODUCTION  FOR  PRODUCT 
GROUPS,   BY  PRINCIPAL  PRODUCING 
STATES,    1931    ■ i5 

TABLE         XI  -  V0LU1E  AND  VALUE  OF  PRODUCTS  PRODUCED, 

BY  PRINCIPAL  STATES,    1933  AND  1934 16 


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8316  -ii- 


-1- 


TKE  IEFAEDS'  AIT)  CHILDREN'S  TEAR  IiTlUSTRY 
Foreword 


Published  government  data  regarding  the  Infants'  and  Children's 
Wear  Industry  are  extremely  me;  ~re.   This  is  due  largely  to  the  recent 
growth  of  the  Industry  and  to  the  fact  that  Federal  Bureaus  such  as  the 
Bureau  of  the  Census  and  the  Bureau  of  Labor  Statistics  have  not  rec- 
ognized it  as  a  separate  Industry. 

Complete  Census  data  pertainin:  to  the  Industry  as  defined  "by  the 
Code  are  not  separately  reported,  but  selected  groups  of  products  have 
been  combined  from  the  Census  reports  on  the  "Ken's  Clothing"  and  the 
"Women's  Clothing"  Industries  to  obtain  total  value  of  production  figures 
which  are  roughly  -  but  not  exactly  -  comparable  with  the  Industry  as 
defined  by  the  Code.   For  other  topics  upon  which  information  is  called 
for  by  the  outline,  Census  data  are  not  sufficiently  broken  down  to  al- 
low of  recombination  to  r;'ive  totals  comparable  with  the  scope  of  the  Code, 

Special  Bureau  of  Labor  Statistics  tabulations  covering  labor  con- 
ditions in  the  Industry  as  defined  by  the  Code,  for  the  years  1933  and 
1934,  are  presented  in  Chapter  II. 

Much  of  the  information  called  for,  however,  could  be  obtained  only 
from  the  Records  of  the  Code  Authority,  and  in  such  cases  these  have 
consequently  been  used. 


8316 


-2- 

CHAPTER  I 
DESCRIPTION  AND  SCOPE 


History 


According  to  Mr.  Max  Zuckerman,  for  many  years  associated  with  the  In- 
dustry and  now  President  of  the  Trade  Association,  as  recently  as  1915  there 
was  no  Infants'  and  Children's  Wear  Industry  worthy  of  being  designated  as 
an  Industry,  for  there  were  few  out  and  out  manufacturers  of  infants'  and 
children's  wear. 

Garments  for  infants  and  children  were  usually  made  as  secondary  prod- 
ucts by  manufacturers  of  adult  apparel.  This  activity  not  only  provided  a 
profitable  use  for  remnants  and  short  ends  that  were  left  from  the  manufac- 
ture of  the  primary  products  but  also  enabled  the  manufacturer  to  fill  in 
the  period  between  the  regular  seasons  for  producing  adult  clothing. 

During  the  early  years  of  the  Industry  the  big  problem  was  that  of 
creating  a  market  for  its  products.  Department  stores  such  as  Best  and 
Company  were  the  first  to  establish  regular  departments  for  the  display  and 
sale  of  this  merchandise.   This  market  was  satisfactory  in  that  these  stores 
catered  to  a  clientele  that  could  afford  to  -nay  any  price  so  long  as  the 
goods  offered  pleased  them,  but  the  manufacturers  who  had  begun  to  special- 
ize  in  infants'  and  children's  wear  soon  realized  that  if  the  Industry  was 
to  expand  it  was  necessary  to  reach  the  "masses"  of  the  people. 

The  tremendous  number  of  patterns  for  infants'  and  children's  clothes 
that  were  being  sold  by  such  firms  as  Butterfield  and  McCall  attests  the 
fact  that  the  making  of  these  clothes  in  the  home  was  the  custom.   To  in- 
duce the  mother  to  buy  ready-made  clothes  for  her  children,  the  merchandise 
not  only  had  to  be  -oriced  at  a  level  that  she  could  afford  to  pay  but  also 
had  to  be  6-isplayed  in  a  prominent  and  attractive  manner.  With  this  objec- 
tive in  view  interested  persons,  particularly  one  George  F.  Sarnshaw,  set 
about  promoting  and  selling  the  idea  of  separate  departments  for  infants' 
and  children's  wear  to  the  department  stores  of  the  country.  Through  the 
successful  efforts  of  these  men  the  habit  of  buying  rather  than  making  in- 
fants' and  children's  clothes  became  the  general  rule.  As  a  result  of  this 
growth  of  the  market  the  Industry  has  grown  from  approximately  40  firms  in 
1915  to  1,363  in  1934. 

To  maintain  and  expand  this  market  department  stores  are  constantly 
featuring  infants'  and  children's  wear  to  attract  mothers.   The  present  pro- 
motion method  by  manufacturers  is  to  secure  the  names  of  prominent  children 
such  as  Shirley  Temple,  Freddy  Bartholemew,  and  the  Dionne  Quintuplets  as 
brand  names  for  children's  clothes. 

Number  of  Plants 

According  to  the  records  of  the  Infants'  and  Children's  Wear  Code  Authori- 
ty there  were  1,434  plants  manufacturing  this  product  in  1934.   Geographical- 
ly the  Industry  is  highly  concentrated  in  Hew  York,  New  Jersey,  and  Pennsyl- 
vania with  798,  207,  and  186  slants  respectively  in  these  states.   Table  I 
shows  the  number  of  plants  in  each  state. 

8316 


TABLE  I 

NUMBER  OF  PLANTS,  1934 
BY  STATES 


State  Number  of  Plants 


United  States  Total  1,434 

Alabama  1 

California  48 

Colorado  3 

Connecticut  22 

Delaware  6 

District  of  Columbia  1 

Illinois  31 

Indiana  9 

Kentucky  1 

Louisiana  3 

Maine  1 

Maryland  8 

Massachusetts  39 

Michigan  5 

Minnesota  6 

Mississippi  2 

Missouri  10 

Netraska  1 

New  Jersey  207 

New  York  798 

Ohio  2 

Oklahoma  1 

Oregon  1 

Pennsylvania  186 

Rhode  Island  2 

South  Carolina  1 

Tennessee  2 

Tenas  28 

Vermont  1 

Virginia  5 

Washington  2 

Wisconsin  1 


Source:  Code  Authority  Records. 


8316 


Number  of  Concerns 

The  Code  Authority  records  also  show  these  plants  to  be  owned  by  1,363 
firms.   Generally  speaking,  each  firm  operated  only  one  plant,  1,316  of  the 
firms  being  of  this  nature.   Table  II  shows  the  members  of  the  Indus  try 
classified  according  to  number  of  plants  in  1934,  and  also  Code  Authority 
estimates  as  to  total  number  of  firms  and  total  number  of  plants  for  the 
years  1929,  1931,  and  1933. 

TABLE  II 

MEMBERS  OF  THE  INDUSTRY  CLASSIFIED  ACCORDING  TO 
NUMBER  OF  PLANTS,  1929,  1931,  1933,  AND  1934 


Number  of  Plants 


Total  Number  of  Firms 
Total  Number  of  Plants 


Number  of  Firms  with  Specified 
Number  of  Plants 


1929 


1931 


193c 


1934 


1,420     1,395 
1,455     1,415 


1,350     1,363 
1,400     1,434 


One  Plant  Only 
Two  plants 
Three  Plants 
Four  Plants 
Five  Plants 


1,316 

36 

5 

4 

3 


Source:   1934  data  from  Code  Authority  Records;  other  data  are  Code  Authority 
estimates. 

Capital  Investment 

Total  capital  investment  in  the  Industry  in  1934  is  estimated  by  the 
Code  Authority  at  $33,000,000.   Similar  estimates  of  capital  investment  for 
some  prior  years  are  shown  in  Table  III. 

TABLE  III 

ESTIIA.TED  CAPITAL  INVESTMENT  IN  THE  INDUSTRY 
1929,  1931,  1933  AND  1934 


Year 


Amount  of  Capital  Investment 


1929 
1931 
1933 

1934 


$37,000,000 
32,000,000 
33,000,000 
33,000,000 


Source:   Code  Authority  Estimates, 


8316 


-5~ 

Machinery  g.nd  Productive  Capacity 

It  is  extremely  difficult  even  to  estimate  reliably  the  value  of  machine 
in  this  Industry.   Indications  are  that  possibly  82,000,000  represents  the 
initial  cost  of  machinery  now  in  use,  and  that  abov.t  $500,000  is  spent  annual" 
by  the  Industry  on  replacements  and  renewals. 

Evidence  regarding  the  proportion  of  the  available  equipment  in  use  is 
extremely  scanty.   In  the  peak  season  probably  every  available  machine  is  man- 
ned, while  in  the  off  season  only  three  quarters  or  perhaps  less  of  the  equip- 
ment nay  be  in  use. 

Comnetinf;  Products 

The  products  of  the  Infants'  and  Children's  Wear  Code  are  in  direct  com- 
petition with  some  of  those  manufactured  under  the  Coat  and  Suit  and  Knitted 
Outerwear  Codes.  According  to  the  Code  Authority  of  the  Infants'  and  Chil- 
dren's T.'ear  Industry,  the  value  of  these  competitive  products  was  $45,000,000 
and  $35,000,000  in  1933  and  1934  respectively. 


8316 


-6- 


CHAPTER  II 
LABOR  STATISTICS 


Enrolovncnt 


Total  average  employment  for  1934  amounted  to  43,964  workers,  according 
to  a  Code  Authority  estimates  based  on  its  records  covering  80  per  cent  of 
the  concerns  in  the  Industry.  Her?  York  State  shows  the  highest  concentration 
with  19,146  workers.  Pennsylvania  is  also  an  important  employment  center  with 
10,186  workers.   Table  IV  shows  employment  in  other  states  for  1934. 

A  slight  improvement  in  employment  under  the  Code,  and  a  greater  gain  in 
payrolls  are  shown  in  Table  V.   The  reduction  in  average  hours  per  week  is 
reflected  in  a  lower  index  of  mrn-hoxi^s  for  1934, 

TAILS  IV 

ESTIMATED  AVEFAGE  NUMBER  01  EMPLOYEES, 
BY  PRINCIPAL  STATES,  1934  a/ 


Stat< 


lumber  of  Em~:>lovees 


United  States  Total 

California 
Connecticut 
Maryland 
Massachusetts 

New  Jersey 
New  York 
Pennsylvania 
Rhode  Island 
Texas 
Virginia 

Other  States 


43,964 

544 

1,026 

654 

1,362 

7,136 

19,146 

10,186 

680 

670 

472 

20,088 


Source:   Code  Authority  Records,, 

a/  Based  on  returns  from  80  per  cent  of  the  concerns  in  the  Industry, 


8316 


-7- 


TABLE  V 


INDEX  OP  FACTORY  EMPLOYMENT,  PAYROLLS  AIJD  MAN-HOURS 
1933  and  1934  a/ 
(1953  «  100) 


Year  and 

Month  b/ 

Enploym  nt 

1933 

January 

38.3 

February 

105.3 

March 

104.4 

April 

103.6 

May 

110.4 

June 

106.4 

July- 

34.1 

August 

110.9 

Sep tenter 

112.0 

October 

103.3 

November 

67.8 

December 

73.6 

c/ 


Payrolls  c/ 


Man -Hours  d/ 

111. 

8 

133. 

6 

84, 

,8 

108. 

,0 

114. 

,o 

106. 

,5 

90. 

,0 

109. 

,2 

109. 

,1 

94. 

,9 

71. 

o 

1  ^ 

65, 

,8 

83.6 

100.2 

83.3 

95.3 

103.3 

104.4 

89.8 

119.7 

130.6 

115.5 

89.1 

75.1 


Average 


100.0 


100.0 


100.0 


1934 

January 

90.4 

February 

104.3 

March 

106.3 

April 

111.1 

May 

112.2 

June 

104.0 

July 

97.3 

August 

104.2 

September 

95.3 

October 

102.5 

No  v  ember 

99.5 

December 

93.9 

Average 


101.3 


102.5 
120.2 
126.6 
134.  8 
140.4 
124.4 
102.0 
123.3 
109.5 
123.4 
113.1 
118.1 

120.4 


74.6 
96.7 
96.5 
102.1 
108.1 
92.9 
75.3 
31.2 
71.7 
82.3 
81.4 
81.4 

37.9 


Source:  Unpublished  data  secured  by  the  Dureau  of  Labor  Statistics  in 
cooperation  vrith  the  Division  of  Research  and  Planning,  1IRA. 

a/  Reporting  establishments  considered  to  be  alnost  completely  covered 
by  the  Infants'  and  Children's  ¥ear  Code. 

b/  Figures  reported  were  for  the  inayroll  period  nearest  the  15th  of  the 
month. 

c_/  Based  on  a  representative  sample  covering  an  average  of  23  establish- 
ments and  about  2,000  empl03,-ees  in  1955.  The  sample  was  considerably 
larger  in  1934. 

d/   Computed:   Inde::  of  Eu^loT-.ient  times  average  hours  'oer  week  reduced 
to  1933  «  100. 


5316 


-8- 

Wa---;es 

Reliable  data  regarding  earnings  of  employees  prior  to  1933  are  not 
available.  Mr.  Maxwell  Copeloff ,  Chairman  of  the  Code  Authority,  Mr,  Max 
Zuckerman,  President  of  the  United  Infants'  and  Children's  Wea.r  Association 
and  Mr.  Charles  Bolder,   all  of  whom  have  "been  intimately  associated  with 
the  Industry  for  a  number  of  years,  agree  in  stating  that  in  the  very  depths 
of  the  depression,  immediately  prior  to  the  enactment  of  the  ITational  Indus- 
trial Recovery  Act,  average  wages  were  in  the  neighborhood  of  20  cents  per 
hour  and  $8.00  per  week.  Wages  in  the  latter  months  of  1954  according  to 
Code  Authority  data  were  slightly  over  43  cents  per  hour  for  a  work-week 
somewhat  less  than  40  hours  per  week. 

Average  hourly  wage  rates,  average  weekly  earnings  and  average  hours 
per  week  by  months  for  1953  and  1934  are  shown  in  Table  VI.  Attention  is 
called  to  the  increase  in  average  hourly  wage  rates  and  the  decrease  in  the 
average  hours  per  week  after  the  approval  of  the  Code  in  March  1934.   'The 
increase  in  the  hourly  wage  rate  is  reflected  in  the  average  weekly  earnings 
in  the  Industry. 

According  to  Code  Authority  records,  based  on  a  return  from  80  per 
cent  of  the  concerns,  the  total  annual  payroll  for  1934  amounted  to 
$19,415,965.  Again,  Hew  York  and  Pennsylvania  were  the  important  areas 
with  $9,340,448  and  $2,748,560  respectively.   Table  VII  shows  distribution 
of  annual  wages  by  states  for  1934. 


8316 


-9- 


TA3LE  VI 


AVERAGE  HOURLY  WAGE  RATES,   AVERAGE  WEEKLY 
WAGES  AND  AVERAGE  HOURS  PER  WEEK  a/ 


Average  Hourly 

Average  Weekly 

Year  and 

Wage  Rate  in 

Wage   in 

Average  Hours 

Month  b/ 

Cents   c/ 

Dollars  d/ 

Pe 

r  Week  cy 

1933 

January 

16.9 

l^e     r£~> 

48.6 

February 

19.1 

12.08 

48.7 

March 

38,7 

10.63 

31.2 

April 

25.2 

11.55 

40.0 

May 

28.2 

12.33 

39.8 

June 

24,7 

12.33 

38.4 

July 

25.3 

12,03 

36,7 

August 

28.2 

15,54 

37.8 

September 

36,4 

14,64 

37.4 

October 

37,6 

14.06 

35.3 

November 

44.4 

12,68 

31.4 

December 

39,4 

12.83 

34.3 

Average 


30.3 


12.56 


38.3 


January 

41.2 

February 

37.4 

March 

37.7 

April 

38.9 

May 

39.1 

June 

40,1 

July 

41,0 

August 

41.0 

September 

45.5 

October 

46.1 

November 

41,3 

December 

41.9 

Average 

40.9 

14.22 
13.61 
14.  SI 
14.42 
14.85 
14.26 
12.45 
14,13 
13.39 
14.13 
13o36 
14.33 

13.96 


31.7 
35.6 
34.7 
35.3 
37.0 
34.3 
29.9 
33.6 
28.7 
30.8 
31.4 
33.3 

33.0 


Source:  Unpublished  data  secured  by  the  Bureau  of  Labor  Statistics  in  co- 
operation vrith  the  Division  of  Research  and  Planning,  NRA. 

a/  Reporting  establishments  considered  to  be  almost  completely  covered  by 
Infants'  and  Children's  Wear  Code. 

b/  Figures  reported  were  for  -nayroll  period  nearest  the  15th  of  the  month. 

c/  Based  upon  a  representative  samnle  covering  an  average  of  6  establish- 
ments and  nearly  450  employees  in  1933.  The  sample  was  much  larger  in 
1934. 

d/  Based  urjon  a  representative  sanrole  covering  an  average  of  23  establish- 
ments and  about  2,000  employees  in  1933.   The  sample  was  considerably 
larger  in  1934. 


8316 


-10- 

TABLE  VII 
TOTAL  ANNUAL  WAG3G,  BY  STATES,  1934 


State  1934 


United  States  Total  $19,415,966 

California  219,322 

Connecticut  391,570 

Delaware  37,234 

Illinois  107,144 

Indiana  63,468 

Kentucky  67,040 

Louisiana  27,288 

Maine  8,532 

Maryland  254,946 

Massachusetts  785,008 

Michigan  66,044 

Minnesota  55,974 

Mississippi  23,484 

Missouri"  '  138,638 

Hew  Jersey  2,748,560 

New  York  9.340,448 

Ohio  47,280 

Oklahoma  356 

Pennsylvania  4,285,554 

Hhode  Island  272,412 

South  Carolina  51,026 

Tennessee  194 

Texas  211, C24 

Vermont  41 , 544 

Virginia  162,634 

Washington  4.534 

Wisconsin  4,658 


Source:   Code  Authority  Records  "based  on  returns  from  80  per  cent  of  the 
Industry. 


8316 


-11- 

CHAPTER  III 
MATERIALS:  BAT,  }\1TB   SEMI-PROCESSED 


Materials  and  Their  Sources 

Exact  statistical  evidence  is  unobtainable  on  many  important  chases 
of  the  Infants'  and  Children's  Wear  Industry.   The  following  statements 
are  based  on  estimates  prepared  by  the  Chairman  of  the  Code  Authority, 
after  consultation  with  the  Secretary  of  the  Trade  Association  and  other 
officials  of  the  Code  Authority-. 

Cloth  is  the  principal  material  used  in  the  manufacture  of  infants' 
and  children's  wear.   Cotton  cloth  is  the  most  important  as  it  constitutes 
about  50  per  cent  of  the  total  cloth  consumption  of  the  Industry.   The 
various  other  types  of  material  represent  about  the  following  proportion 
of  the  total  amount  of  cloth  consumed,  rayon  25  per  cent,  wool  13  per  cent, 
silk  10  per  cent,  end  linen  2  per  cent. 

The  Cotton  from  which  cotton  cloth  is  manufactured  is  grown  in  the 
Southern  States.   It  is  processed  into  cloth  in  cotton  mills.   The  South 
Atlantic  States  of  Georgia,  Alabama,  and  North  and  South  Carolina,  and  the 
New  England  States  of  Massachusetts  and  New  Hampshire  together  with  New 
Jersey  and  Pennsylvania  are  important  locations  of  such  mills. 

Cellulose  fibre  which  is  found  rather  widely  distributed  geographically 
becaxise  of  its  many  forms  such  as  wood,  cotton  lintcrs  etc.  is  the  basic 
raw  material  used  in  the  preparation  of  rayon  yarn.   New  Jersey,  Pennsyl- 
vania, Delaware,  Maryland,  together  with  many  of  the  cotton  textile 
centers  mentioned  above  are  important  rayon-weaving  areas. 


8316 


-12- 

CHAPTER  IV 

PRODUCTION  AND  DISTRIBUTION 

Value  of  Product 

Table  VIII  compiled  from  Census  of  Manufactures  data,  shows  production 
of  important  product r,  of  infants'  and  children's  wear  for  the  years  1929,  IS 
and  1933.  For  the  classifications  shown  production  had  declined  from  a,  tote 
value  of  $220,680,000  in  1929  to  $92,942,000  in  1933.  Children's  dresses  ar 
apparently  the  most  important  item  in  the  Industry,  $53,154,000  worth  having 
been  produced  in  1929*  Boys5  play  suits  and  children's  coats  were  next  in  i 
portance  amounting  to  over  $34,500,000  each  for  that  year.  Later  years  show 
no  important  shifts  in  the  relative  importance  of  products  produced  in  this 
Industry. 

Geographical  Distribution 

Table  IX  and  X  show  breakdowns  for  principal  states  of  production  by  in 
portant  items  for  the  years  1929  and  1931.  Noteworthy  is  the  concentration 
production  in  the  states  of  New  York  and  Pennsylvania. 

TABLE  VIII 

TOTAL  VALUE  OF   PRODUCTION,  BY  PRODUCT  GROUPS 
(in  Thousands) 


Product  Group  1929         1931         1933 

Total  a/ 

Boys'  suits 

Boys'  play  suits 

Children's  dresses 

Children's  coats 

Children's  suits 

Children's  raincoats 

Other  outerwear  for  children 

Underwear  and  nightwear 
for  children 

Infants'  clothing  f/ 

Boys5  blouses 

Juniors'  shirts 

Boys'  separate  coats 

Boys'  separate  pants  .and  knickers 

Boys'  overcoats  and  reefers 

Boys'  separate  vests 

Source:  Census  of  Manufactures  "Hen's  Clothing,"  and  "Women's  Clothing,"   In- 
cludes only  establishments  whose  products  are  valued  at  $5,000  or 
more  annually.   The  groups  of  items  listed  in  this  table  are  somewh? 
more  inclusive  than  the  Code  definition. 

a/  Totals  cannot  be  compared  because  of  inconsistences  as  explained  in  folio 
ing  notes. 

(Cont'd  on  following  page) 

8316 


$220,681 

$152,229 

$92,942 

34,834 

21,720 

19,902  b/ 

15,852 

10,498 

si 

53,154 

37,588 

29,406 

34,548 

20,288 

13,231 

11,946 

11,022 

3,695 

487 

c/ 

5,628   d/ 

2,281 

sf 

10,380 

7,015 

5,005   e/ 

16,178 

11,945 

7,649 

7,807 

4,738 

sf 

1,668 

1,766 

sl 

sf 

795 

800  g/ 

16,028 

15,442 

9,899  h/ 

12,648 

6,488 

3,355  sf 

£/ 

156 

c/ 

-13- 
TABLE  VIII  (Cont'd) 

b/  Includes  cotton  and  other  than  cotton  hoys'  suits  and  is  not  strictly  coi>. 

parahle  with  earlier  years. 
c/  Hot  available, 
d/  Includes  children's  raincoats 

ej    Includes  underwear  only,  as  nightwear  was  not  given, 
f/  Combination  of  "Outerwear  for  Infants'"  and  "Infants'  Underwear  sxid  Night" 

wear.  " 
g/  Other  than  cotton,  only,  and  not  comparable  with  earlier  years, 
h/  Hot  comparable  with  earlier  years. 


S316 


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-16- 


Al  though  not  strictly  conparable  with  the  above  figures,  Table  XI,  com- 
■oiled  "by  the  Code  Authority,  gives  an  excellent  indication  of  the  geographical 
distribution  of  production  in  the  Industry.   It  also  shows  the  improvement  in 
the  business  since  the  adoption  of  a  Code.  Total  value  of  nroduction  in  1933 
amounted  to  $64,151,301  and  sales  for  1934  amounted  to  $73,7  29,462. 

TABLE  XI 

VOLUME  AED  VALUE  OE  PRODUCTS  PRODUCED, 
3Y  PRINCIPAL  STATES,  1935  AND  1934 


1933 

193< 

1_ 

State 

Volume 

Value 

Volume  a/ 

Value  b/ 

(Units) 

(Dollars) 

(Units) 

(Dollars) 

U.  S.  Total 

106,26^,886 

64,151,801 

104,474,224 

73,729,462 

California 

479,216 

490,325 

442,821 

610,729 

Connecticut 

864,144 

324,663 

674,214 

278,393 

Illinois 

2,549,703 

1,602,939 

1,134,111 

889,808 

Indiana 

114,546 

560,269 

286,155 

390,589 

Maryland 

512,245 

622,410 

519,438 

713,188 

Massachusetts 

1,190,457 

836,443 

1,043,775 

912,574 

Michigan 

345,129 

124,829 

307,038 

137,483 

Minnesota 

444,684 

226,572 

363,935 

284,896 

Mississippi 

135,150 

51,302 

136,268 

54,183 

Missouri 

580,490 

663,280 

407,752 

637,254 

New  Jersey 

6,732,606 

2,664,535 

6,043,401 

3,065,848 

New  York 

72,042,078 

45,655,479 

72,946,389 

53,344,727 

Ohio 

167,371 

176,037 

120,213 

184,678 

Pennsylvania 

17,283,649 

9,043,681 

18,480,056 

11,139,755 

South  Carolina 

1,8  3-,,  7  64 

183,969 

578,678 

187,286 

Other  States 

99,649 

113,878 

30,454 

134,385 

Source:   Code  Authority  Records. 

a/  Units  produced  January  to  April  30,  1934;  June  to  December  31,  1934. 
b/  Sales  reported  from  manufacturers  for  full  year. 

Advertising  Media 

Infants'  and  Children's  Wear  is  advertised  through  the  trade  journals, 
by  direct  mail  advertising,  and  through  the  consumer  press  such  as  magazines 
and  newspapers.   There  are  two  magazines  devoted  to  the  product,  Earnshaw' s 
Infants'  and  Children's  and  Girls'  Wear,  and  Infants'  and  Children's  Review, 
that  carry  on  considerable  trade  promotion  worh.   In  addition  thereto,  con- 
siderable promotional  activity  is  achieved  by  trade-naming  products  after  chi 
movie  stars  and  then  -ohotographing  and  extensively  advertising  these  articles 


8316 


-17- 

CHAPTER  V 

TRADE  PRACTICES 

Practices  Considered  Unfair  "by  Manufacturer  a 

Prior  to  the  Code  the  following  practices  were  considered  to  "be  -un- 
fair by  manufacturers:   granting  of  large  and  what  manufacturers  consider- 
ed excess  discounts,  unfair  cajicellations  by  buyers,  memorandum  sales,  and 
the  granting  of  advertising  allowances. 

The  Code  Authority's  Chairman  has  stated  that  many  of  these  practices 
were  fostered  by  powerful  buying  groups  who  exerted  undue  pressure  for 
concessions  upon  the  small  manufacturers  who  were  unable  to  resist  such 
pressure.   The  Code  served  to  bolster  up  the  small  men  and  aided  them  in 
resisting  these  demands. 

Unfair  Practices  Still  Present  in  the  Industry 

Because  of  difficulties  encountered  in  enforcement,  since  the  retail- 
ers saw  nothing  inherently  wrong  or  unfair  in  the  practices,  the  returning 
of  merchandise,  making  deductions  for  express  charges,  and  exerting  pressure 
for  advertising  allowances,  still  existed  under  the  Code. 

Dissemination  of  Practices  Throughout  the  Industry 

It  is  believed  by  the  Chairman  of  the  Code  Authority  that  unfair  trade 
practices  became  nationwide  through  the  influence  of  large  resident  buyers 
in  New  York  City.   Since  these  buyers  represent  stores  throughout  the 
country,  any  concession  they  demand  and  obtain,  e.g.,  advertising  allow- 
ances, deduction  for  express  charges,  or  any  evasive  practice  that  results 
in  a  Trice  concession,  tends  to  become  the  general  practice. 


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CH&PTSE  VI 

GENERAL  INFORMATION 

Trade  Associations  and  Trade  Unions 

The  following  resume  of  a  statement  prepared  "by  Mr.  Zucherman  and  nr. 
Baker  of  the  association  gives  a  history  of  trade  associations  and  -unions 
in  the  Industry, 

A  trade  association  of  infants'  and  children's  wear  manufacturers  was 
first  formed  in  1918  to  establish  better  relations  between  manufacturers 
and  retailers.   It  was  known  as  the  United  Infants',  Children's  and  Junior 
Wear  League  of  America.   It  continued  in  existance  until  March  of  1933, 
at  which  time  the  present  association  known  as  United  Children's  Wear 
Association  was  formed.  The  reason  for  the  change  was  twofold:   first, 
because  it  was  found  necessary  to  divorce  from  affiliation  junior  wear 
manufacturers;  secondly,  because  of  the  fact  that  the  whole  association 
was  allied  in  financial  interests  with  other  groups  and  the  infants'  and 
children's  wear  manufacturers  felt  that  they  would  like  to  operate  by  them- 
selves. 

The  present  association  has  a  membership  of  about  540  manufacturers 
located  in  all  parts  of  the  country.   In  point  of  dollar  volume  it  represents 
in  excess  of  85  per  cent  of  the  total  volume  of  business  of  the  Infants' 
and  Children's  Wear  Industry,- 

The  association  is  divided  into  two  parts;  one  deals  with  trade 
activities,  promotions,  and  the  interchange  of  business  ideas;  the  other 
branch  is  concerned  with  the  negotiating  of  collective  agreements  with 
labor.   It  is  to  be  definitely  borne  in  mind  that  manufacturers  do  not 
have  to  allow  unionization  within  their  plants  in  order  to  become  members. 
Less  than  50  per  cent  of  the  membership  of  the  association  are  subject  to 
collective  agreements.   The  remaining  firms  operate  open  shops. 

Other  associations  in  the  Industry  are  the  Children's  Dress  Contractors 
Association  and  the  Infants'  and  Children's  Novelty  Association.   The  former 
is  an  association  located  with  its  principal  offices  in  Hew  York.   Its 
membership  comprises  contractors  on  children's  dresses  and  sports  wear 
located  in  the  States  of  New  York,  New  Jersey,  Connecticut  and  some  parts 
of  Pennsylvania.   This  association  has  no  direct  affiliation  or  connection 
with  the  association  of  manufacturers.   Its  membership  comprises  about 
140  contractors.   The  latter  is  located  in  New  York  and  represents  con- 
tractors of  snow  suits,  ski  suits  and  novelty  items.   Its  membership 
is  strictly  local,  and  comprises  about  55  contractors. 

In  1916  a  collective  agreement  existed  between  Children's  Dress  Manu- 
facturers and  the  International  Ladies'  Garment  Workers'  Union.   This 
collective  agreement  was  dissolved  two  years  later.  There  was  no  contractual 
relationship,  in  the  form  of  a  collective  agreement  existing  between  the 
Industry  and  labor  until  September,  1933,  at  which  time  an  agreement  was 
entered  into  on  behalf  of  100  manufacturers  of  children's  dresses  and 
leggings  with  the  International  Ladies  Garment  Workers'  Union,  Local  91. 
This  agreement  which  is  still  in  force  and  effect  terminates  September  25, 
1935. 

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In  addition,  there  is  a  collective  agreement  with  the  International 
Ladies  Garment  Workers'  Union  on  "behalf  of  Infants'  and  Children's  Cos.t 
Manufacturers.   This  agreement  which  expired  June  1,  1935  covered  about 
70  firms.  There  is  also  a  collective  agreement  "between  24  members  of  the 
Boya'  Wash  Suit  Manufacturers  and  Amalgamated  Clothing  Workers  Union, 
which  expires  on  December  31,  1935.  There  are  any  number  of  firms  who 
have  independent  agreements  with  labor,  not  only  the  International  and 
the  Amalgamated,  but  also  with  the  United  Garment  Workers  and  with  the 
Millinery  Workers  Union.   These  are  strictly  independent  contracts.   It 
is  estimated  that  less  than  40  per  cent  of  the  firms  in  this  Industry  are 
operating  under  Union  conditions. 

The  Industry  Under  the  Code 

Because  the  Code  definitely  assured  members  of  the  Industry  of  a 
labor  cost  floor,  it  instilled  confidence  against  destructive  competition 
through  price  cutting. 

Foreicn  Competition 

Highly  decorated  and  hand  embroidered  articles  are  produced  consider- 
ably cheaper  in  China,  Puerto  Rico,  and  the  Philippines  than  in  this 
country.  Thus  the  manufacture  of  this  type  of  article  has  practically 
been  eliminated  in  this  country.  Although  the  importation  of  other  types 
of  products  is  at  present  negligible  the  aforementioned  places  are  important 
potential  competitors  for  production  of  the  goods. 

The  style  factor  not  being  so  important  in  infants'  and  children's 
apparel  as  in  adults  apparel,  manufacturers  honestly  believe  and  fear  that 
any  substantial  reduction  in  labor  costs  in  a  given  area,  because  of  the 
price  cutting  which  would  folio-',  would  rapidly  bring  wage  cuts  to  other 
portions  of  the  Industry. 

List  of  Exparts 

The  following  persons  are  familiar  with  conditions  in  the  Infants' 
and  Children's  Weat  Industry: 

George  F.  Earnshaw, 

Editor  of  Infants'  and  Children's  Wear 

Albert  Freed, 

Freitaz  Manufacturing  Company, 

1333  Broadway,  New  York  City,  H.  Y. 

Sidney  Rosenaw, 

Rosenaw  Brothers, 

1350  Broadway,  Hew  York  City,  H.  Y. 

J.  Smolen 

561  Broadway,  Hew  York  City,  H.  Y. 

L.  J.  Goldberger, 

L.  Gold  and  Company, 

1359  Broadway,  Hew  York  City,  H.  Y. 

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