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Scanned from the collections of
The Library of Congress
Packard Campus
for Audio Visual Conservation
www.loc.gov/avconservation
I
From the stage success "Lord
Chumley" by David Belasco
and Henry de Mille. Adapted
by Bertram M i 1 I h a u s e r.
Directed by Paid Iribe and
Frank Urson.
W/NKS
°4HA
P/cruRt
March 7. 1925
Peter B.
A FRANK E. WOODS
SPECIAL PRODUCTION <*•»
Directed by William Worthington
Produced by Peninsula Studios Inc
BEAUTY
k£ — s\
and the
BAD MAN
«
'Here is a powerful, red-blooded production that
contains all the elements that make for supreme
entertainment. Comedy, drama and pathos are skill-
fully blended in this great story from the pen of
Peter B. Kyne, one of America's foremost authors.
It's a western with an amazing new twist. The
story deals with a beautiful dance hall girl and a
good bad man, and is replete with high adventure
and glorious romance. A brilliant cast is headed by
Mabel Ballin, Forrest Stanley and Russell Simpson.
RELEASED BY
Px^iurprjs St0trtbututg
■^•^CORPORATION r- _ -
Foreign Distributor: Wm. Vogel Distributing Corp.
Meuucr u/ : motion Picture Producers and Distributors
of America, Inc.,
Will H. Hays, Pres.
"IT IS A WONDERFUL, WONDERFUL ACTURE"
is a wonderful, wonderful picture/* was the enthusiastic
■*■ manner in which Qeorge E. Bradley, critic for The New York
Morning Telegraph described "Salvation Hunters," and conti'
nuing he said, "It is life, it is intensely human, interesting and true.
As to its box office value, it smashed all records, of seven years
standing, of the California Theatre, in San Francisco.
wmmwum
— H
Now Booking
UNITED ARTISTS CORPORATION
'Mary Pickford Charles Chaplin
Douglas Fairbanks D.W.Qriffifh
Hiram Qbrams, President. Joseph M.Jchenck., Chairman, Board of Directors.
Published weekly by Exhibitors Review Publishing Corporation at 34 North Crystal Street, East Stroudsburg, Pa. Editorial Offices 45 West 45th Street, New York City.
Subscription $2.00 year. Entered as second-class matter, Aug. 25, 1922 , at postoffice at East Stroudsburg, Pa., under act of March 3, 1879.
After A Triumphant
1924-25
^^pw being made for the aNpv Season
"SHENANDOAH"
The immortal American stage classic
"PARISIAN LOVE"
By F. Oakley Crawford
A colorful, fast-action melodrama
"HORSES AND WOMEN"
A production you can bet on as a box-office winner
"DANCING DAYS"
By J. J. Bell
A story of the present generation's mad quest for pleasure
"EXCLUSIVE RIGHTS"
By Evelyn Campbell
Does the marriage ring carry a property deed along with it?
"LEW TYLER'S WIVES"
By Wallace Irwin
The most important novel of America's leading fictionist, author of
"The Golden Bed"
"THE ARISTOCRAT"
"THE WORST WOMAN"
Two of the best stories of the popular novelist, Larry Evans
"THE ROMANCE OF A
MILLION DOLLARS"
By Elizabeth Dejeans
The current fiction hit
"SHOPWORN"
By Patricia Wetherill
A tale of tarnish and moral cleansing
"EDEN'S FRUIT"
The story of a 1925 Adam and Eve
"THE OTHER WOMAN'S STORY"
By Peggy Gaddis
The co-respondent's side of a sensational divorce case
"OPEN THAT DOOR"
By Ewart Adamson
Remember "Paid in Full" and "Bought and Paid For"? "Open That
Door" deals with the same interesting elements in a different stasy
"THE GIRL WHO WOULDN'T WORK"
By Marie B. Wentworth James
A novel creating a sensation in England, soon to be published here
"WITH THIS RING"
By Fanny Heaslip Lea
A novel published in the Saturday Evening Post, now in book form
— dealing with mad marriage
"STUDIES IN WIVES"
By Belloc Lowndes
A dramatic treatise on the modern woman
"RUTHLESS WOMEN"
A lavish story of the American colony in Paris
"EXTRAVAGANT YOUTH"
American college life disclosed in a story that's different
B, R SCHULB
J. G. BACHMANN, Vice Pres.
March 7, 1925
Page 3
A More Triumphant
1925-26
These a18" will be of the same consistency as
our releases listed below — the pictures that
have already proved their box-office worth —
Pictures That Have
Schulbeir^
"im BREATH OF SCANDAL"
"WHITE MAN"
"THE TRIFLERS"
"CAPITAL PUNISHMENT"
"THE PARASITE"
"THE BOOMERANG"
'THE MANSION OF ACHING HEARTS"
"FAINT PERFUME"
"MY LADY'S LIPS"
"WHEN A WOMAN REACHES FORTY"
"THE VIRGINIAN"
"RICH MEN'S WIVES"
Established the
"MAYTIME"
"POISONED PARADISE"
"MOTHERS-IN-LAW '
"THE BROKEN WING"
"APRIL SHOWERS"
"DAUGHTERS OF THE RICH"
"THE GIRL WHO CAME BACK"
"ARE YOU A FAILURE?"
"POOR MEN'S WIVES"
"THE HERO"
'THORNS AND ORANGE BLOSSOMS'
"SHADOWS"
Productions, Inc.
HEART/0 TEMPTRESS"
^w^BARBARA la MARK.
AND
CON\VAVSci2SE-UP SAY5:-
TEARLE
FROM THE BROAOU/ay STAGE SUCCESS
STARRING
FLORENCE REED
" HAIL AND FAREWELL",
byWILUAM HURLBURTj
Adapted Bv
FREDERIC AND FANNY HATTON
HEART OF A TEMPTRESS" shows
Barbara La Marr at her scintillating best.
Her delineation of the alluring, sirenic and
bewildering beauty, Isabella Echeveria, de-
sired by all men, who comes finally to the
realization of true love, is the greatest
portrayal of her brilliant screen career. Her
superb acting is matched by the splendid
performance of Conway Tearle and a cast
whose names spell money at the box-office."
A SAWYER-LUBIN PRODUCTION Phil Rosen (at fr%JX£££$*SS1*' cameraraan and
DIRECTED BY
PHIL ROSEN
With a Cast Including
HARRY MOREY, ARNOLD DALY, CLIFTON WEBB, BEN FINNEY
FLORENCE BILLINGS, WILLIAM RICCIARDI, FLORENCE AUER,'
PAUL DOUCET and IDA DARLING
IIIIIIIIIIIIIIWIilllllllllHIIIIIIIIIMIllllllllllM
A FIRST NATIONAL PICTURE!
"Frank Borzage Has Made
His Finest Photoplay
Since 'Humoresque' !"
that's what Frank Vreeland of the
New York Telegram and Mail says about
•ADDYS GONE
A- HUNTING
from (he singe. success by Zoe A.KinS
ALICE JOYCE PERCY MARMO
Helena D'Algy KedeWdtkc
rtoductq. by
LOUIS B. MAYER.
tVve caW* 1—
^etrq^>/t/^7T
Member Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President
Page 6
Exhibitors Trade Review
WAS HE
What More Do You Want?
When "Fear-Bound" played at the
Colonial Theatre, Detroit, the Detroit
Times said:
"Motion picture fans who crave fight-
ing scenes will get their fill at the
Colonial this week. 'Fear-Bound' is
spliced with action from the first foot
to the last and it develops a rough and
tumble battle beween two huskies that
will be long remembered. In addition
to its thrills, 'Fear-Bound' has a nice
love story that meets with a happy
ending and there are comedy touches
of a unique character. The cast is
excellent."
Judge for yourself
MAI2J0RJE DAW <5T WILL NIGH
"released by
YITAOBAPH ■
March 7, 1925
Page 7
Breaks All Records!
Seattle, Washington, Feb. 23
John R. Rock, Vitagraph,
1400 Locust Av., Brooklyn, N.Y.
Redeeming Sin opened Saturday and
broke all Saturday attendance rec-
ords and Sunday with downpour rain
not only broke Sunday records but
broke all house attendance records
since playing Vitagraphs Black
Beauty nineteen twenty one.
| Warmest regards,
John Hamrick,
Seattle Blue House Theatre.
Gflie perfect comedy
71. Ij. Herald tribune/
9PU
%
hought
Tribune
"Seems to us a perfect
comedy. Barthelmess a
delightful comedian."
The World
"New Toys is a beautiful
picture."
The Graphic
"A bully picture, Barthel-
mess a natural born far-
ceur. You won't make any
mistake seeing 'New Toys.'
Dick is simply great."
■9
Times
"Healthy and wholesome."
-9
Evening Post
Barthelmess proves him-
self a comedian of the first
water."
■9
American
"Most amusing comedy."
Civ
type of Barthelmess picture
with new laughs and new
profits for you- . ^
Foreign Rights Controlled by
First National Pictures Inc.
383 Madison Avenue. New Yorl
Sure — it's a
A 3-iiat llationdl ^Picture
Members gf Motion Picture Producers and, Distributors of America Inc.~»Wlll Hays JPn$idenl
March 7, 1925 , '§) CI B652544 ~ ■- Page 9
g5E5E5E5ffiE5E5E5E5E525^
*-
EXHIBITORS
CTmde REVIEW
9fo Business Paper of the Motion lecture Industry
WILLARD C. HOWE, Editor
H. K. CRUIKSHANK, Associate Editor
LEN MORGAN, News Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager
H. J. SCHLEIER, Business Manager
L. S. HARRIS, Equipment Manager
Vol. r,
March 7, 1925
No. 15
CONTENTS
EDITORIAL FEATURES
Roman Showmanship _ 12
HIGHLIGHTS IN THE NEWS
Warners Cry "Collusion" 13
New Producer Organized 13
S. R. O. Sales Barred 13
Foreign Films Still Coming 14
Urge Free Music 14
Associated Booming 17
Vitagraph Issues Cue Sheets _ 17
Stars and Directors Combine 20
Britishers Attend Show 20
French Costumer Arrives for Metro 21
O'Toole Discusses Censorship _ 24
New Theatre for F. N. Films 25
Goldwyn Honored by Press 25
Big Attendance for M. P. T. O 26
Mayer Warns Against Europeans 26
PICTORIAL PRESENTATIONS
"The Gold Rush" Frontispiece
"The Thundering Herds" 16
"Speed" _ _ _ _ 28
REGULAR DEPARTMENTS
Editorials _ 15, 18
Independent News _ 27
Production Highlights - 33
Exhibitor News 35
Showmanship 38
Exploitation Ideas 39
Big Little Feature 45
Box; Office Reviews 4 48
Production Charts _ 51
Projection .._ 54
Equipment News .'. - 55
Copyright 1924 by Exhibitors Review Publishing Corporation. (,
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Build-
ing, 45 West Forty-fifth street, New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates: Postage paid per year, United States, $2; Canada, $3; Foreign,
$6; single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE,
GRACE M. ADAIR,
1606 HIGHLAND AVENUE, HOLLYWOOD
"Whaddaya Read?
99
^WHAT do you read?"
\\ That is the question
raucously hurled to
the world from the hoarse
throats of a thousand news-
boys. And in their query
they present a question that
is most worthy of your care-
ful thought.
In this tmsy age the world, and
America especially, is too deeply en-
gaged in material pursuits to indulge in
omiverous reading. It is necessary to
curtail the amount of print perused.
Therefore a careful selection is essen-
tial.
All this is particularly true of those
engaged in the motion picture industry.
For the showman busily delving into the
modern alchemy of extracting gold from
celluloid, a twenty-four hour day is far
too short.
You, for instance. Just what do
you read? Are the all-to-brief periods
devoted to reading spent profitably,
or are they wasted? Do they bring
you gain? Or are you that worst of
all spendthrifts — a squanderer of
time?
There is enough good printer's
ink splashed on paper to re-float the
ark, and to drcwn all the animals in
"The Lost World." You can't
flounder through it all. And you
don't want to. It means nothing to
you.
That in which you are interested
primarily, is your business. It is essen-
tial to its welfare (which is 'also your
welfare) that you keep absolutely
abreast of times regarding the kaleido-
scopic industry which is yours.
Exhibitors Trade Review is pub-
lished to fill your need. It is a maga-
zine devoted entirely to your interests
and to those of the industry. In it
you will find each week full details of
what you must know regarding this
business.
Glance over the contents listed in the ad-
jacent column. Note every single item, then
ask yourself if you can afford to miss read-
ing any one of them. Being wise, you will
be honest with yourself. Therefore your
answer will be "No!"
Exhibitors Trade Review is
your trade paper. Your trade
paper is your business partner.
Next to you, yourself, it is the
thing most deeply interested in
your welfare. It is right behind
you with comprehensive counsel,
cooperation, and concordance.
So read Exhibitors Trade Review first.
Thus may you be assured of having covered
the essentials of filmdon. Do more. Im-
part to it your ideas — your grievances — your
questions. They will get attention from
3'Our business partner.
G£Hf^ttrW5r5r53r533f5r5rfflc^
Page 10
Exhibitors Trade Review
Even though viewing
from a southern expos-
ure, it would be super-
fluous to take more than
one guess in naming the
person shown above,
starring in "The Gold
Rush" now nearing com-
pletion for United Artists.
At the right: Charlie
Chaplin, that's all. At
the left: Charlie Chaplin
— and — Miss Georgia
Hale, the latest luminary
to brighten the other-
wise dull (maybe) days
for Charlie in United
Artists' "The Gold Rush."
The Gold Rush"
The expectant public is promised a look at this
United Artists9 latest very soon.
March 7, 1925 Page 11
EXHIBITORS
%><fe REVIEW
$fct Swim Qtpcr ojtk Motion ftcture lndusbrf
NEWS AT A GLANCE
Eight thousand of a total of 26,200 voters of
Oak Park, 111., now without Sunday shows, have
signed a petition to pujt the question on ballots
at the spring election. They claim Sunday shows
are necessary to the community's civic pride.
* * *
New Jersey exhibitors launched a state-wide campaign
for a liberal interpretation of the blue laws, including the
right to keep theatres open on Sundays.
* * *
Pennsylvania exhibitors have issued an invitation to
the West Virginia theatre owners to attend a convem
tion in Washington, Pa., on April 21.
* * *
Samuel Goldwyn, honored by London press,
tells British film makers to watch German compe-
tition, which he said looms up as ari impending
factor in the life of its industry.
* * *
Western financiers have backed Frances
Marion in the organization of her new producing
company.
* * *
Warner Brothers accuse Famous Players-Lasky
and Metro-Groldwyn of collusion and unfair business
methods in obtaining the services of Pauline Starke.
* * *
Exhibitors are up in arms over proposed Missouri
law that would prevent them from selling standing
room tickets.
3j£ -$ff 3ff
Louis James San takes charge of the Consolidated Film
Industries, Inc., one of the largest film laboratories
in the world.
* * *
Universal sends out an appeal to authors for
more photplays and urges them to familiarize
themselves with opportunities existing for writ-
ers of screen stories.
* * *
With the arrival of "William Tell," a Swiss picture, a
total of five foreign films have reached America within
the last month.
* * *
New York State introduced another new bill pro-
viding for the licensing of theatres wishing to admit
unaccompanied children to Saturday shows.
Vitagraph's innovation supplies tax-free
music to exhibitors as the result of popular
demand.
* * *
French costume designer, who for years set Paris
fashions for women of the world arrives to join Metro-
Goldwyn studio staff. He will hold a public exhibition.
* * *
New company is formed to film eight sea stories
based on maritime happenings and adventures.
* * *
A record-breaking attendance looms up for the Milwau-
kee convention of exhibitors in May according to the
large number of theatre owners seeking information about
the gathering.
* * *
Louis B. Mayer warns American producers
against European Competition and says that for-
eign film makers are eager to invade the American
market.
National President of the M. P. T. O. states that
theatre owners of country feel their responsibility to
their respective communities and favor only films re-
quiring no censorship.
* *. *
M. C. Levee announces that the motion picture
industry is in dire need of more directors who can
produce entertaining screen productions.
* * *
Fox Film Corporation has an exhibitor arrested and
fined for displaying misleading advertising posters in
the lobby of his theatre.
* * *
Syracuse exhibitors organize to oppose bad laws
and help defeat some of newly-introduced legisla-
tion which tends to impose a burden upon them.
* * *
The Metro-Goldwyn Corporation issued a quarterly
dividend of 1% per cent on preferred stock.
* * *
F. B. O. issues a denial to the report that it has
joined the Hays' organization.
Page 12
Exhibitors Trade Review
How the Roman Showman Capitalizes
His Natural Heritage
THE Italian organ grinder who
stole a march on the rest of his
field by using a monkey as a bally-
hoo, was the prototype ot the modern
Roman showman.
Showmanship is as complemental to
the Italian as a bottle of sour wine is to
his dinner. The first-mentioned he
fairly assimilates with his mother's
milk. And when he grows up to the
stage where he contemplates making
success through business, he no sooner
sets up his stand than he is cudgeling
his mind for ways and means to attract
the eye or ear of the passerby.
This is true of him in even so simple
a business as selling peanuts. The pea-
nut whistle, the lowly butt of many a
wag, has nevertheless its siren call.
Thus, showmanship comes to the Italian
almost as a natural heritage, and when
he is engaged in the exhibition of mo-
tion pictures, it is interesting to note
how he realizes on these natural gifts.
The observant visitor in Rome is not
in town more than twenty minutes be-
fore he notices that the city fairly
revels in an orgy of posters. Litho-
graphs in all colors, with announce-
ments in compelling type, window
cards, fence posters, billboards of all
sizes and tints, tram car cards — in fact
every available inch of space allowing
for the pasting or the hanging of a
sign, begs for attention. There is little
waste in this sort of advertising, for
at many of the street corners one sees
little knots of people poring over
freshly-posted announcements, and- — •
joy and nectar to the soul of a show-
man— often making notes as to where
a certain attraction is playing. The
value of these frequent gatherings of
sign readers is not lost on store-keepers.
They quickly see an opportunity to
profit by the first law of business econ-
omy, to wit — the position of retail busi-
ness is as strong as the traffic that
passes its doors. And they lose no time
in playing ball with the exhibitor, plac-
ing his posters in conspicuous spots in
their windows and on their counters.
MOST native Italians are as one in
style of dress. They all have an
inherent love of the uniform, the more
resplendant in gold lace, chevrons, brass
buttons and the like, the better. The
shrewd Roman exhibitor exploits this
national trait. Very rarely is he with-
out a doorman, who in impressiveness
of dress and decorations, would put a
victorious admiral to shame. It makes
little difference that the native sees such
colorful spectacles about him on all
By MICHAEL L. SIMMONS
Here are observations of the
New York film man who is
touring Europe in search of
showmanship ideas. In these
impressions, written exclusive-
ly for Exhibitors Trade Review,
Mr. Simmons sets out the glare
and glamour, romance and
mystery of the Roman show-
man, and says they should
offer inspiration to American
exhibitors.
sides, every day. He invariably halts
in his tracks to admire the alluring
figure, which generally characterizes a
secret aspiration he has been nursing
since childhood. The doorman nods
pleasantly, passes a cheerful greeting,
and likely as not, click ! goes the ticket
machine as another customer marches
in to help pay the mortgage on the
owner's new home.
The manager of the Corsa Cinema, a
900 seat neighborhood house, has a
unique method of proving to the crowds
on the outside what a swell time the
fortunate ones on the inside are having.
His device goes particularly well with
a comedy, and he generally sees to it
that his bill does contain a laugh num-
ber, either short or feature. He has
rigged up a sort of microphone attach-
ment inside his theatre, which com-
municates to a broadcaster in the lobby,
and carries the laughs and applause out
into the street. It is amusing to watch
the reaction of the folks listening in
on the outside. As a broadside of
audible mirth comes rattling over the
wire, the faces of the listeners quicken
into a responsive grin from the pure
force of suggestion. Then, perhaps af-
ter a few minutes' interval comes a
volley of handclapping— and the gather-
ing crowd on the outside becomes quite
fidgety, in fact one might say, agitated.
Another rattle of laughs sets the am-
plifier abuzzing, and it is too much for
the curious spectators ; they let loose a
roar in concert with those on the inside,
and dig down into their jeans for the
three lire (twelve cents) admission.
THE Prossima Apertura, a 750 seat
house on a busy cross-town street,
has a sort of two-in-one stunt by using
as its door keeper, a dwarf dressed up
as a circus comedian. The manage-
ment has figured that since it must have
a ticket-taker, why not combine utility
with exploitation by having the kind
who will serve as a show in himself.
The programs being played in Rome
show a kinship to those played in the
American houses, the difference being
that the pictures get here much later.
One gets a graphic idea as to how much
later by glimpsing the ubiquitous poster.
Douglas Fairbanks, billed as "Signor
Douglas," is having a successful vogue
with "The Mark of Zorro."
Jackie Coogan is going great guns in
"A Boy of Flanders," this picture hav-
ing received unprecedented exploitation,
in the fact that very recently Jackie
received an audience from the Pope,
who complimented him on his activities
in behalf of the Near East Relief. Dick
Barthelmess has a good following, in a
picture released more than two years
ago. And a figure that maintains a hold
on the hearts of native fans is none
other than he of avoirdupois fame,
Fatty Arbuckle.
Reginald Denny carries the Universal
banner here and delights the fans with
his brisk, go-getter type of entertain-
ment. Anna O. Nillson's piquant style
of beauty has won her a place in the
film hall of fame here. Another star
who of recent years has made Europe
his stamping ground, is the Japanese
artist, Sesue Hayakawa.
AS against the above American stars
and attractions, there is only one
current European production that pre-
sents any worthy competition. This is
the recently released, "The Niebelung,"
produced by UFA of Berlin. Other-
wise the American productions seem to
have things their own way.
The man on the street is an earnest
supporter of the Cinema Palazzo or
Photoplay Palace, and the exhibitor
sticks closely to his job, cooking up
supplemental attractions, such as a
singer, a contortionist, a magician, oc-
casionally a dancer. The showman here
- is most of all a good mixer, being very
frequently gifted with talents for en-
tertaining. He has a jolly way of
passing the time of day with his patrons
and doesn't think much at all of giving
from thirty to forty-five minutes to a
patron, sitting with him while he ex-
plains some of the more subtle parts of
the film.
Motion picture exhibition is a new
business, comparatively, for the Roman,
but with his natural instinct for add-
ing glamour, romance and mystery to
anything which offers the slightest
lead, one may well do what the Roman
does, if one is in the motion picture
game, whether in Rome or America.
March 7, 1925
Page 13
Frances Marion to
Produce Own Film
Warners Charge F. P. L,
and Metro With Collusion
Western Capital Finances Noted
Novelist in Forming a New
Producing Organization
F FRANCES MARION, novelist and pre-
mier scenarist of the motion picture in-
dustry, writer of over twenty of the big-
gest of recent successes, has entered the
ranks of Independent producers in the for-
mation of her own producing company-
backed by strong Western financial interests
and contracts have already been signed for
release through Producers Distributing Cor-
poration. Miss Marion will personally write*
the scripts and supervise the production^
which will be known as Frances Marion
Pictures.
Miss Marion has more successful pictures
to her credit than any other scenario writer
active in the business to-day. Her ten Mary
Pickford pictures, notably "Poor Little Rich
Girl," "Rebecca of Sunnybrook Farm."
"Amarilly of Clothesline Alley," "Stella
Maria" and "Pollyanna" placed her in the
Moving Picture Hall of Fame.
More recently Miss Marion has to her
credit the scenarios for such pictures as
"Abraham Lincoln," the Norma Talmadge
productions, 'The Eternal Flame,' "Wtihin
the Law," "Secrets," and "The Lady," Con-
stance Talmadge's "East Is West," and
Richard Barthelmess' "Sonny," all big box-
office attractions.
During her association with Wm. R.
Hearst, Miss Marion wrote the scenarios for
""Humoresque," "Just Around the Corner,"
and five other noteworthy Cosmopolitan
-productions.
Still more recently she has written the
.scripts for the Samuel Goldwyn productions
"Potash and Perlmutter, "Potash and Perl-
mutter in Hollywood," "Cytherea" and "Tar-
nish."
♦ # ♦
SAN TAKES CHARGE
OF FILM LABORATORY
The Consolidated Film Industries, Inc.,
announce that Mr. Louis James San has left
for Los Angeles, where he will take charge
-of the company's business on the West
Coast. The plant is one of the largest and
-most up-to-date laboratories in the world.
The equipment in every department is of the
most modern type and will include the im-
proved machinery, which has been exclus-
ively developed by the Consolidated engi-
neers.
The Consoliated standard of equipment,
methods and materials is fully maintained in
the Standard plant, and assures a Consoli-
•dated excellence to every foot of film that is
processed there. Consolidated Certified
Prints are selected for leading pictures and
.are known throughout the industry to be the
best than can be made.
Under Mr. San's personal supervision it is
expected that even further progress will be
made in the service and satisfaction of Con-
solidated's customers on the West Coast.
* * *
"THE GOLD RUSH" IS
COMING WITH RUSH
Charlie Chaplin's next production, "The
■Gold Rush," on which United Artists Cor-
poration has expended many months of time
and money in order to make it the last word
in comedy pictures, is finally coming through.
It will soon be released, according to the
latest report from the studios.
Charge Unfair Business Methods
and Special Meeting of A.M. P.P.
Will Settle Controversy
AT the recent meeting of the Association
of Picture Producers, Harry Warner
openly charged Famous Players-Lasky
and Metro-Goldwyn with collusion in the em-
ployment of Pauline Starke for two years,
after he said he notified the two producers
that Warner Brothers held a contract with
Miss Starke for another year. The acusa-
tion, directed at Louis B. Mayer, who was
present, started a heated argument that al-
most came to blows before other members
interfered.
Mr. Warner denounced the unfair methods
which he said were used in obtaining the
services of Pauline Stark and added that he
would fight any man to a finish who took
advantage of him in business negotiations. As
a result a special committee was appointed
to investigate the charges and meet with
Joseph M. Schenck, president, to settle the
controversy.
It appeared that Warner Brothers recently
opened negotiations with executives of Fam-
ous Players-Lasky, for the services of Miss
Starke, advising them she Was under con-
tract with them for another year. The next
day, Mr. Warner stated, an announcement
was made by Metro-Goldwyn they had placed
her under a two-year contract. Mr. Warner
loudly protested against the methods em-
ployed and openly charged the two produc-
ers with collusion and trickery.
The special meeting of the committee is
to be held the latter part of this week when
an attempt will be made to air the charges.
Committee members also announced that
upon Mr. Schenck's return he will also be
requested to pass on the dispute between
Metro-Goldwyn and Famous Players over the
services of Monte Bell, whom Famous claim
is under contract with them while Metro-
Goldwyn refuse to release the director.
* * *
* . F. B. O. NOT IN
HAYS' ORGANIZATION
Last week's Los Angeles dispatch covering
the activities of Will H. Hays, who was at-
tending the annual meeting of the Associa-
tion of Motion Picture Producers in Cali-
fornia, announced that F. B. O. had been ac-
cepted into the membership ranks of the
Hays organization. Through an error on the
part of the Los Angeles correspondent, who
mistook the Association of Motion Picture
Producers for the Motion Picture Producers
and Distributors Association of America,
which is headed by Will H. Hays,, thq
Exhibitors Trade Review published the er-
roneous report. As a result, Major H. C. S.
Thompson, president of F. B. O., issued a
prompt denial, stating that his company has
not made application for membership in the
Hays organization and has no connection
with it.
% ifi
MARYLAND M.P.T.O. TO
DINE AND DANCE SOON
Motion Picture Theatre Owners of Mary-
land have set aside April 19 for their din-
ner dance. It will be held in Baltimore at
the Southern Hotel Roof.
Prominent screen celebrities have been in-
vited and many promised to attend. The af-
fair is to be one of the biggest social gath-
erings in the history of the exhibitors.
The committee in charge is composed of
J. Louis Rome, chairman; Frank H. Durkee,
Frederick Clement Weber and Walter Pacy.
Hays Sees Bright Future
WILL H. HAYS, in a Los Angeles
interview, predicted a very
bright future for American
films. He said they represented the
highest standard of picture made
anywhere. "And the progress that is
being made," he said, "is an incen-
tive to still greater accomplishments."
He particularly pointed 10 the ad-
vance in foreign prestige and ex-
plained that "American films, be-
cause of their merit, have scored in
the world market. The majority of
iilms in the world are made by
. a i^ans. Three-fourths of the
world's output is exported from our
shores. The determination of pro-
ducers to still improve their product
looms up with great promise for the
future."
Missouri a^m^m
Bars S. R. 0. Sales
Exhibitors Up in Arms Over
Proposed Measure Prepare to
Oppose Its Passage
THE big battle for Missouri exhibitors this
session of the legislature will be against
a standing room bill, just introduced. This
bill, should it become a law, would prohibit
any theatre owner from selling more tickets
than he has seats in his theatre. As all first
run downtown houses are usually crowded
just before the ending of the first perform-
ance, hundreds of persons waiting for seats
which are soon vacated by persons who have
seen the first performance, Kansas City ex-
hibitors are literally up in arms against the
measure, although it is the concensus of
opinion that the bill has little more than a
fighting chance of getting by both houses.
"There usually is some sort of a bill like
this introduced each session of the legisla-
ture," said Frank L. Newman, owner of the
Newman and Royal Theatres. "If it becomes
a law all we can do is to starve to death
together. I couldn't make my patrons wait
outside in the street when the temperature is
near zero. I couldn't very well make them
wait outside in warm weather, as city offi-
cials would soon be 'on' me for blocking
traffic. All I have to say is that exhibitors
would be in a fine state of affairs if they
become subject to such regulations."
* * *
METRO DECLARES
QUARTERLY DIVIDEND
The board of directors of Metro-Goldwyn
Pictures Corporation has declared a quar-
terly dividend of 1^4 percent on the preferred
stock of the company, payable March 14, to
stockholders of record at the close of busi-
ness, February 28, 1925.
♦ ♦ ♦
ORMAN SAILS ABROAD
Felix Orman, who has not been on his first
visit home in five years, sailed February 21
to resume his production and scenario work
in London and Paris. Later he expects to
work in a Berlin studio.
Page 14
Exhibitors Trade Review
Fifth Foreign Film
In Month Arrives
'William Tell," a Swiss- Amer-
ican Picture Is Brought to
America by Emil Harder
WILLIAM TELL," adapted from Fred-
erick Von Schiller's drama and made in
the Alps of Switzerland, is the fifth
foreign film production to be brought to
America within a month. It was brought by
Emil Harding, an American director, and is
to have its showing this month.
In making this picture Mr. Harding says
he secured the co-operation of the Swiss
nation and the historical museums of Switz-
erland, Germany, France and Italy. Museum
relics from the fourteenth and fifteenth cen-
turies have been used in the production. It
features the historical fights for indepen-
dence by various nations of the world.
Director Hardens company is the first to
invade the Alps because of the opposition of
the Swiss government, which has refused
numerous foreign units permission to screen
"William Tell." More than a year was spent
in getting official permission before produc-
tion started.
It is said the Swiss ambassador in Wash-
ington is responsible for getting the permis-
sion for Mr. Harder.
EIGHT PROMOTIONS IN
FIRST NATIONAL RANKS
The promotion of T. O. Byerle to be man-
ager of First National's Kansas City branch
effective February 16th, is the eighth promo-
tion from within the ranks of .sales stall
made by E. A. Eschmann within the past
year. Mr. Esclrrrann has recendy stired that
it is his policy to pick for responsible rales
ofi.ces men from within the department who
have made good. That is one reason for the
loyalty and enthusiastic support which the
field force has given to Mr. Eschmann and
to First National. They know that if they
make good they will be rewarded when op-
portunity arrives and given wider opportuni-
ties with the company.
Mr. Byerle became a salesman in the Kan-
sas City branch in October, 1922. In the
following October he was made assistant
branch manager and now heads the office
there.
J. C. Vergesslich, manager of the New Jer-
sey branch, became a First National sales-
man in September, 1921, assistant branch
manager a year later and in April, 1924,
branch manager.
R. S. Wehrle became a salesman in the
Pittsburgh office in August, 1920. In July,
1923, he was made assistant manager and in
August, 1924, branch manager.
E. D. Brewer joined First National as a
salesman in the Oklahoma City office in
March, 1921. In July, 1924, he was made
branch manager.
L. Conner, manager of the New Orleans
branch for the past twelve months, was
booker in that office for nearly five years.
E. J. Tilton, now manager of the Des
Moines branch, was booker there for two
and a half years. He was made head of the
office in June, 1924.
William F. Gordon became a salesman in
the Denver branch in December, 1923. Eleven
months later he was made manager of the
Salt Lake exchange.
E. H. Teel, appointed manager of the
Calgary branch last December, joined First
National as a salesman in the St. John office1
in August, 1923.
FREE MUSIC AGAIN
URGED BY M. P. T. O.
In the effort to bring about the use of tax-
free music in the cue sheets sent out by the
producers and distributors with their pic-
tures, the national office of the Motion Pic-
ture Theatre Owners of America is receiv-
ing nationwide co-operation from all national
officers, officers of state and regional organi-
zations, and theatre owners in general.
A number of replies have been received
from producing and distributing companies,
indicating a desire to make the cue sheets
sent out from their offices entirely free from
taxable music so that theatre owners may be
able to use the same without being obliged
to pay a license tax to the music societies.
The following is the second letter sent out
by National President M. J. O'Toole to cer-
tain producers and distributors who did not
make conclusive replies to the first commum-
ication.
Under date of February 5th, I wrote you
concerning the use of non-taxable music in
the cue sheets sent out by your office with
the pictures to the Theatre Owners. I
would be pleased to nave you favor me with
a reply in this relation as we are anxious
to save the Theatre Owners from the pay-
ment of the Music Incense Tax which is
most oppressive in places.
Every dollar that we can keep within
our Industry means that much additional
buying power in the business On that ac-
count, we joined our energies in the suc-
cessful effort to repeal certain Federal
taxes, prevent unfair taxation m states,
curtail censorship charges and its effect
upon our business. I know you will agree
with us that similar action is most advis-
able in preventing the imposition of this
Music License Tax and would he very help-
ful to all divisions of our Industry.
We believe that there is a sufficient sup-
ply of tax-free music to meet all demands.
Several producers of pictures have agreed
to co-operate with our National Organiza-
tion in the use of tax-free music in the
preparation of cue sheets sent to Exhib-
itors.
Trusting to hear from you in this matter,
1 am.
Sincerely yours,
(Signed) M. J. O'TOOLE
President.
"The Sky Raider"
Ready for Flight
CAPTAIN CHARLES NUNGESSER, the
French Ace of the air, whose feature
film, "The Sky Raider." will be released
by Asssociated Exhibitors on March 8, is
ready to make his personal appearance flight.
He will carry his staff of mechanics and two
planes, and will do stunt flying and sky ad-
vertising, starting from Charlotte, N. C. The
tour will extend to September, when the ace
will return to make another production. He
will do his stunt flying in the mornings and
appear at theatres playing the film in the
afternoons and evenings.
The cities he will thus cover in his per-
sonal tour are: Atlanta, Memphis, New Or-
leans, Dallas, Oklahoma City, Los Angeles,
San Francisco, Portland, Seattle, Butte, Salt
Lake City, Denver, Kansas City, St. Louis,
Omaha, Des Moines, Minneapolis, Mil-
waukee, Chicago, Indianapolis, Cincinnati,
Detroit, Cleveland, Buffalo, Pittsburgh,
Washington, Philadelphia, New York, Bos-
ton, Newark, Albany and New Haven.
As a personal appearance tour, this is con-
sidered one of the biggest ever undertaken
in the history of film production.
"The Sky Raider" is an Arcadia Produc-
tions, Inc., film, and was made at Glendale,
L. I., studios. It is adapted from Jack Lait's
story, "The Great Air Mail Robery." In
support of Captain Nungessor, the cast in-
cludes Jacqueline Logan, Gladys Walton,
Lawford Davidson, Walter Miller and Wil-
ton Lackaye.
Authors Urged to
Write Photoplays
Universal Sends Request to
Every Famous Author in the
Country to Write for Screen
UNIVERSAL has adopted the new plan
of appealing directly to the author to
write for the screen. Mrs. Winifred
Reeve, head of the Eastern scenario depart-
ment, has sent out a letter to every well
known author in the United States. This
letter urges the author to write direcdy for
the screen and to come and have a confer-
ence 1 so that just the material which is
needed may be supplied. Mrs. Reeve, who
is the author of some twenty best sellers
herself, believes this is an even better way
of getting just what Universal needs than
through material already published.
Among the well known authors who are
writing stories expressly for Universal as a
result of this plan are Coningsby Dawson,
who is at work on a story of thrilling ad-
venture ; Nellie Revell, who is finishing
"Spangles," a story of the circus; Irwin
Cobb, who is working on a farcical drama;
Arthur Stringer, author of "Manhandled,"
who is turning out a typically New York
story to which the title "The Roofs of New
York" will be given, and Ellis Parker Butler,
the famous author of "Pigs is Pigs," who is
writing a similarly whimsical story under
the title of "Advice to the Lovelorn."
THEATRE PATRONS
PROTEST BLUE LAW
Indiana exhibitors have arisen to the
emergency of either killing a proposed blue
law or closing their theatre on Sundays.
They have started the circulation of peti-
tions among theatre goers who patronize
Sunday shows, with the result that in Indian-
apolis alone more than 100,000 have signed
the petitions, vigorously opposing the meas-
ure.
The petitions are circulated in the lobbies
of the theatres and practically every Sunday
night patron has signified intention of pro-
testing the recently introduced bill that would
deprive him of Sunday shows.
BUDD ROGERS NOW
WITH LUMAS FILMS
Bud Rogers becomes a business associate
of Samuel Sax in the Lumas Film Corpora-
tion, distributors of Gotham Productions, fol-
lowing an arrangement made this week. With
the producing and distributing schedule
doubled this year, Mr. Sax found it impera-
tive to expand his organization.
Mr. Rogers comes to the picture industry
from the mercantile field, where he has long
held executive positions in sales and distribu-
tion departments and brings with him a
wealth of experience based on sound, con-
servative business lines.
HOLMAN ELECTED TO
C. OF C. BOARD
William S. Holman, secretary of the Chris-
tie Film Company, and ■ treasurer of the
Christie Realty Corporation, has been added
to the board of directors of the Hollywood
Chamber of Commerce, following a meeting
of the board this week.
Mr. Holman fills a vacancy on the Holly-
wood Chamber board left by the resignation
of Fred L. Porter, who is vice-president of
the Christie Film Company. The new member
of the board is very well known in Holly-
wood and is popular among exhibitors.
March 7, 1925
IBIIIHIIllHIIUlllUIIMIIIIIIHIIIllllllllllllllMlIllllllllHlllllMI
Is Exhibitor Good Wil Worth Anything?
WO hundred and fifty exhibitors are
important to me, I don't care any-
thing about the rest. This industry
is not controlled, or even influenced
to any extent, by the exhibitors.
Therefore I don't care what the rank
and file of the exhibitors think or
say. I don't address my advertising
to them. They don't count for any-
thing." This, in brief, is the substance of recent
remarks by a prominent executive in the distributing
branch of the business.
He amplified his statement to a considerable ex-
tent, stressing his opinion of the low order of busi-
ness intelligence found in the theatre field, thus
explaining why his entire advertising effort is
addressed to a very small group, composing the
leaders in the various departments of the business.
The author of these statements is not given to
brash remarks. He is a man whose judgment has
proven right most of the time over a long period.
He is not secluded. He is out in the field, in fact,
much of the time. He sees the situation from every
angle.
Yet it seems to me his theory is wrong.
It seems to me that he has mistaken a certain
admitted lack of cohesion among exhibitors for a
lack of ability.
It is a common thing, all through the business
world, for the big operator to despise the little
fellow — until the little fellow, effectively organized,
turns on him and drives him into a corner. That
has happened in most of the merchandising fields
as soon as merchants have been driven beyond a
certain point which constituted the limit of their
endurance.
In any business that depends for its success on
catering to popular demand and sentiment, the
branch or division that comes in direct contact with
the public should have a large measure of influence.
Obviously no one branch or division of any industry
is entitled to all the say; but that part of it which
has to deal constantly, face-to-face, with Mr. and Mrs.
Public is a very important partner.
It is argued that the manufacturer of automobiles
does not permit the automobile dealer to tell him
how to design and manufacture his cars. But it is
a matter of record that, with one exception, the
successful manufacturers of automobiles, over a long
period of years, have been those who consistently
have taken their dealers into their confidence and
have weighed carefully what their dealers have been
able to tell them about the likes and prejudices of
the buying public.
It is equally a matter of record that most automo-
bile manufacturers who have insisted on going their
own way, in complete disregard of dealer reactions,
have failed.
In the picture business, we put first runs on a
high pedestal. If a picture has a successful Broad-
way or Loop showing, it thereby is supposed to
become a vastly better picture and exhibitors flock
to book it.
This situation is of the exhibitor's own making.
It is this situation, of his own making, that is de-
priving the exhibitor of an open market and a free
choice of product.
The "successful" Broadway showing may have
been forced by high-tension exploitation. It may
have resulted in a heavy money loss to those behind
the picture. But it carries enough weight so that, as
long as exhibitors continue to regard it as an unfail-
ing barometer of merit, distributors will be willing to
pay almost any price to force pictures in these
houses.
The only possible remedy for this and other tra-
ditional conditions that are hurting trie exhibitor,
the only way he can get for himself the reasonable
share -of control of the business to which he is en-
titled, is through organization. Organized, his voice
is heard. Individually he has no power.
Until exhibitor organization reaches that point of
perfection where it actually dominates the showing
of pictures throughout the country, distributors will
continue to feel that they can disregard all but a
few first-run houses. And it will continue to be
possible, consequently, for a few people to own or
control all the outlets that are deemed of real
consequence.
• Any exhibitor, however small his house, ought to
have enough pride in his business and enough inter-
est in his bank-account to resent vigorously an atti-
tude such as that of the distributing executive quoted.
Such resentment is worth while only if it leads to
action. And the only logical action, under such
circumstances, is to get actively into a Motion Picture
Theatre Owners' organization and help consolidate
the position of the theatre owners of the country.
If these organizations have the steadily increasing
support to which they are entitled, they will be able
to force just as steadily increasing respect for the
exhibitor's rights and needs.
If they do not get such support, the distributor
will, quite properly, carry his story direct to the
public through heavy consumer advertising and the
exhibitor will be reduced to the position of a mere
hireling, subject to all the whims of a few men in
whose hands the power of the business is concen-
trated.
There is no use in criticizing these men for seizing
such power. They are violating no moral or legal
right in doing so, though at times they may violate
many rights in the exercise of the power for profit.
But there is no remedy in caterwauling about what
they do. The remedy is simple and can be made
effective. It lies in compelling respect for the theatre
owners through their organizations.
Any exhibitor who is not doing his part in M. P.
T. 0. work ought to keep his troubles to himself.
Next Week • Is This a Manufacturing Business ?
Page 16
Exhibitors Trade Review
In the above vast scene, In-
dian tribes meet to hold
Council of War against the
Whites who invaded their
plains and threatened to
make the Buffalo extinct. At
left, famous Buffalo hunter
finds Jack Holt wounded
after a thrilling battle with
the fierce Indian warriors.
Below, at left, an Indian chief
first learns of the approach
of the Whites' hunting expe-
dition, and below, Jack Holt
gets rare chance to tell Lois
Wilson, (Milly Fayre) he
loves her all through this
Paramount feature picture
"The Thundering Herd."
"The Thundering Herds"
A vivid Paramount picture of the plains in which Jack Holt
and Lois Wilson are the leading players
March 7, 1925
Page 17
Production Is Booming At Vitagraph to Issue
Associated Exhibitors' Studios Tax-Free Music
Eastern Activities Speed Up New Series of Big Features
Eastern production of pictures for Asso-
ciated Exhibitors is registering a big boom.
St. Regis Pictures Corporation have started
to work on a new picture at the Tec-Art
Studios, which will be based on a story en-
titled "Headlines." The acual work of
building the sets and arranging the studio
space has begun, but the selection of the
cast and director cannot be announced un-
till next week.
Tom Terris will begin work next month
on the first of a series of productions which
he has contracted for with the Associated
Exhibitors. He will produce them in the
East, and the first will be a screen adapta-
tion from the story "My Buddy's Wife,"
by T. Howard Kelly, which appeared in a
recent issue of The Smart Set Magazine. J.
W. Schleiff, formerly with the Selznick
production forces, is in charge as production
manager for the Tom Terris Productions.
Whitman Bennett has started work on his
second production for the Associated Ex-
hibitors. This picture will be made at the
Whitman Bennett Studios at Yonkers. The
three leading roles are being played by
Lionel Barrymore, Johnnie Walker and Mar-
guerite De La Motte. The story is Dana
Rush's adaptation of LeRoy Scott's famous
novel "Children of the Whirlwind," which
had enormous success when first issued by
Houghton Mifflin & Co., and which is now
being republished in a cheaper edition. The
story may be described as a "Regeneration
crook play," and shows both extremes of
New York life — the poor and very rich.
APRIL RELEASE FOR
"HEART OF TEMPTRESS"
First National Pictures, Inc., announces
that "Heart of a Temptress," the Sawyer-
Lubin picture adapted by Frederick and
Fanny Hatton from the stage play "Hail
and Farewell," in which Florence Reed
scored one of her greatest successes, is to be
released April 26th. Barbara La Marr and
Conway Tearle are featured in this produc-
tion, which was made at the Fort Lee Uni-
versal Studios under the personal supervision
of Arthur H. Sawyer, and directed by Phil
Rosen, of "Abraham Lincoln" fame. In the
suporting cast are Ben Finney, Harry Morey,
Arnold Daly, Pault Doucet, Ida Darling,
Clifton Webb and Florence Auer.
The scenes of "Heart of a Temptress" are
laid in Paris and Spain and Misss La Marr
as Isabella Echevaria, "the most talked of
woman in Europe," is said to have one of the
finest roles of her career. This is the second
of a series of pictures being produced by
Associated Pictures Corporation for distri-
bution by First National Pictures, Inc.
JOHN GRIFFITH WRAY
ENGAGED BY LAEMMLE
John Griffith Wray, formerly associated
with Thomas Ince, and who is one of the
best known production executives in the in-
dustry, has been signed by Carl Laemmle,
president of the Universal Pictures Corpor-
ation, to be general manager of Universal
City. Concurrently with this announcement
comes the information that Mrs. Winifred
Reeve, Eastern scenario editor, and Burl
Armstrong, west coast editor, have recently
bought a large group of novels, serial stories
and plays for use by Universal stars during
the coming months. Wray will immediately
begin work on a big season of production.
"Kiddie" Shows May Be
Licensed in ISew York
ASSEMBLYMAN FREIBERG in-
troduced a new bill into the
New York state legislature pro-
viding for power of city govern-
ments to grant licenses to picture
theatres in order that unaccom-
panied children Between the ages of
12 and 16 may be admitted to Sat-
uday shows. They would only be
admitted between the hours of 2 to
6 p. m. and Sundays would be ex-
pected to theatres showing educa-
empted to theatres showing educa-
of $10 is provided and a matron
must be stationed at such perform-
ances and have charge of a special
section set apart for the children.
According to the Assemblyman, the
measure "meets with the approval
of exhibitors in the western part of
the state."
Norma Shearer Christens
West Coast Theatre
One of the most impressive events which
has occurred during the theatrical history of
the current year took place Monday, Feb-
ruary 16, when the beautiful new West
Coast-Highland Theatre now nearing com-
pletion at Avenue 56 and Pacadena Avenue,
was formally christened by Miss Norma
Shearer, Metro-Goldwyn-Mayer star, in the
presence of many distinguished guests as
well as high officials of the West Coast
Theatres, Inc.
The master of ceremonies was Councilman
Edwin Baker, who gave a splendid talk on
the growth of that section of the community.
He introduced Chief of Police R. Lee Heath,
who also made a very aprpopriate short
address for the occasion.
Miss Norma Shearer was next introduced,
and after acknowledging the plaudils of the
spectators, formally christened the theatre
with a bottle of "Just White Rock." The
event was filmed by the news cameramen.
The West Coast-Highland Theatre will
throw open its doors March Sth, with M. M.
Brunn in charge as manager. It is conceded
to be one of the most elaborate suburban
theatres in the West.
* * *
SCHENCK TO HEAD M.P.
RELIEF FUND
Joseph M. Schenck was elected president
of the Motion Picture Relief Fund of
America, at a meeting in Hollywood Mon-
day. Mary Pickford, Harold Lloyd, Wil-
liam S. Hart and Frank Woods were elected
vice presidents. Rev. Neal Dood, pastor of a
Hollywood church was made secretary, while
Victor H. Clarke, of the Famous Players
studios was elected treasurer.
Two branches of the organization will be
maintained, one in Hollywood and one in
New York, to aid those in the picture indus-
try who are in need. Thirty thousand dol-
lars has been appropriated for 1925, and
Will Hays, now on the western coast, ex-
plains that twenty thousand persons will
be benefited by the fund.
Innovation Is Answer to Demand
of Exhibitors and Is Part
of Service
Extending its policy to aid exhibitors,
Vitagraph decided upon an innovation that
will give theatres tax-free music cue sheets,
according to an announcement by John B.
Rock. This comes in response to exhibitor
demand and is to be an added feature of
Vitagraph service.
Mr. Rock states that exhibitors in all parts
of the country were anxious to be relieved
of the burden imposed upon them by the
authors and composers, who demand a fixed
charge for use of copyrighted music in cue
sheets. Even theatres using only one sheet
of copyrighted music a year were required
to pay a yearly fee of ten cents for each seat
in the house.
With virtually every picture theatre in
the country tyring to specialize its musical
programs, the burden became increasingly
heavy. As a step in a campaign to lift this
objectionable charge, many exhibitors or-
ganized the Tax Free Music Bureau Associa-
tion last September, with Harry Sigmond, of
New York, as general manager. However.
Mr. Rock believed that much more could be
accomplished through direct action of pro-
ducers. The Vitagraph announcement fol-
lows because it feels this co-operation is due
the exhibitor.
The first production embracing this tax-
free music is "School for Wives," to be re-
leased March 9. The tax-free music to be
issued by Vitagraph is in addition to the
music cue service already extended.
The Vitagraph announcement also reminds
exhibitors that in making up tax-free music
cue sheet the music will be free only until
the date of publication. The piirchase there-
after of any music the copyright of which is
held by a member of the Authors and Com-
posers' Association, will subject them to the
same yearly charge they have been required
to pay in the past.
ROWLAND-CLARK WILL
BUILD $2,500,000 THEATRE
Before leaving for California this week,
James B. Clark, president of the Rowland
and Clark Theatres, announced that plans
had been consumated for the construction of
a $2,500,000 motion picture theatre and office
building to be erected in East Liberty. The
company has acquired a tract of land 181 feet
fronting on Penn Avenue, and a 200 feet
depth through to Mignonette Street on Penn
Avenue between Euclid and Beatty, Pitts-
burgh.
Faith in the future of the East End sec-
tion and the desire of the Rowland and
Clark Company to give the people of East
Liberty and Pittsburgh the finest motion pic-
ture theatre in the United States, prompted
the announcement of Pittsburgh's newest
theatre.
Mr. Clark plans to visit the theatres in
the Middle West and California to study
the architecture, so that the new Pittsburg
theatre will represent the combined finish
and construction of the largest theatres in
the country. The big new East End Theatre
will be the last word in theatre construction,
combining the best examples of Egyptian
and modern architecture and interior har-
mony in existence.
Not only will the new theatre be the most
beautiful ever constructed but it will also
be the largest in seating capacity. The plans
call for comfortable seating arrangements to
accommodate between 3,500 and 4,000 people.
Page 18
Exhibitors Trade Review
■ Editorial ■
Enterprise Extraordinary !
IT IS ASTOUNDING, the way the earth is
shrinking! Gunnar Kasson and his dog team
entered Nome, up in Alaska, with a consign-
ment of diphtheria anti-toxin, on the morning of
February 2.
Two days later, on February 4, the Fox Film
Corporation released a news-reel which was exten-
sively advertised in some of the trade papers in
this language: "Extra! Special! Fox News first
with exclusive pictures of the race against death,
to save the plague-stricken people of Nome,
Alaska."
Nome is located on Norton Sound, adjacent to
Bering Strait, not far from the coast of Siberia.
It has no water communication with the outside
world at this season. It has no railroad connection
with points south. It had, at the time of this epi-
sode, no airplane facilities. As the crow flies,
Nome is approximately 1,800 miles from Seattle,
4,000 miles from New York where this remarkable
news-reel was released. By the most rapid of
normal travel facilities, the transportation of a
film from the Nome territory to New York would
require from four to five weeks, involving dog-
team from Nome to Fairbanks, railroad Fairbanks
to Seward, ship (sailing once a week) Seward to
Seattle, train Seattle to Salt Lake, and air mail
Salt Lake to New York.
The Fox advertisement said, further: "While
the public was reading, on the front pages of all
the newspapers, the thrilling story of the heroism
of dog-teams and drivers rushing to the rescue of
the diphtheria-stricken city, exhibitors who use
Fox News were showing in their theatres a com-
plete pictorial account of the event."
If an airplane had been obtainable to take a
negative out of Nome, or any point along the dog-
train itinerary; if that airplane had sustained a
continuous flight to New York, without stopping
for gas, at an average speed of 80 miles an hour,
it would not have reached New York in time to
enable any news-reel to release the event on Feb-
ruary 4, simultaneously with the publication of
the news in the New York papers.
News for the press, it should be remembered,
travels by telegraph, by cable, by wireless. But,
hitherto, motion picture negatives have not em-
ployed these means of communication.
It becomes obvious, therefore, that the Fox
people have developed something new in service.
Perhaps they have a new process of transporting
their news pictures. Otherwise it would be obvious
that their "pictorial stunt" of the Nome affair and
their advertising of it were pure hokum. Which
would be rather seriously in conflict with the Fox
slogan, "Fox news is always first with news when
it is news."
* * *
An Example of How Not to Do It
THE MOTION PICTURE interests of Europe
have the fixed idea that their repeated failures
to make inroads in the American market are
due to the pernicious methods of the American
distributors.
"The Miracle of the Wolves," the French picture
Avhich opened Monday night at the Criterion
Theatre, New York, affords some interesting light
on this situation.
In some respects a big picture, possessing many
points of appeal to our public, capable of being
exploited in a large way, this picture is brought
to the United States by its French owners and
placed in the hands of a group of eminent citizens
who know little or nothing about the motion pic-
ture business. It is cut and titled for American
presentation with supreme disregard of the Amer-
ican market and presented with a musical score
capable of little appeal in this country.
The committee proceeds on the theory that a
Broadway run is a social function. The invitations
to the premiere are printed on Avonderful deckle-
edged paper. The picture has advance exploitation
to the extent of a few bill-boards. It is given some
car-cards under the auspices of the chairman of
the committee who is an expert on street-car adver-
tising. And when the doors of the Criterion
opened Monday night the majority of New York's
people hadn't even heard of it.
If "The Miracle of the Wolves" goes over, it
will be by sheer merit. And, as everyone knows,
it takes some merit to put a picture across in New
York without advertising or exploitation, particu-
larly when it has not been adapted to American
ideas. To which may be added the fact that a
quiet success in New York isn't likely to mean
much when the picture attempts to find a market
throughout the country.
Our friends on the other side ought to wake up
to the fact that when they come over here with
even the best of pictures they must expect to do
business in the American way. Otherwise they
are bound to fail and they cannot blame American
influence for the failure.
March 7, 1925
Page 19
The Pessimist's Window
THE busy-bodies of the business have been having quite
a time lately with the presidency of First National,
conferring it on various candidates in cheerful dis-
regard of the fact that the job is rather ably filled by the
present incumbent. But it remained for the New York
Mirror, that distinguished organ of conservatism, to settle
the matter this week by a reference to "Adolph Zukor,
president of Associated First National." As the Mirror
admits that it is always abreast of the news, the gossips
may now retire in disorder while the Independents broad-
cast "We told you so."
* * *
It's funny how initials will get mixed, at times. For
example, F. B. O. joins the A. M. M. P. and the E.T. R.
gets it that F. B. O. has joined the M. P. P. D. A., which
is something else again. Apologies all around!
* * *
As a director whose work appeals to us and as a human
personality of most engaging character, Sydney Olcott
stands very high in our list of motion picture celebrities.
But lately he has earned added distinction. Victim of a
studio accident that would have incapacitated almost any-
body else, his refusal to abandon work in accordance with
the advice of everyone who had an opportunity to offer
advice showed a degree of grit not commonly associated
with so temperamental an occupation and an absorption in
his work that accounts in large measure for its popular
appeal.
* * *
Paramount put across a good one in "Thundering Herd,"
the sort of picture that will hold any audience spellbound
with action alone. No dull moments. That's box-office
quality.
Samuel Goldwyn is on his way back from Europe where
he went in search of material some weeks back. It is re-
ported that he has some sort of a deal with Professor Freud,
which might be taken to mean that we are going to have
psycho-analysis in pictures or pictures in psycho-analysis.
Most of the folks who are interested in motion pictures
will have to be told what it is all about, but they will be
decidedly interested in further developments involving
Potash and Perlmutter.
* * *
The news from Paris regarding Gloria Swanson's illness
was anything but encouraging the early part of this week,
but it seems now that Gloria has more than a fighting
chance. The extent to which the newspapers played up
every report was a striking commentary on Gloria's place
in the affections of the public. Here's hoping her recovery
is rapid and complete.
* * *
"The Miracle of the Wolves" as presented at the Crite-
rion Theatre, New York, Monday night, left us with
decidedly mixed impressions. In some respects it proved a
thriller. We have seen nothing greater, of its kind, than
the battle with the wolves and we got a genuine kick out of
some of the medieval warfare. But we couldn't figure out
what some of the film was all about, at least we couldn't
without actually working at it, which we refuse to do. If
entertainment has to be taken as work we don't want any.
So it was our judgment, regardless of what the far abler
reviewers may say, that the whole picture was badly handled
for the American market. We believe, in fact, that almost
any amateur could cut it with vast improvement. And we
can't understand why any picture should be so badly titled.
Even the basic laws of English were disregarded. But we
sincerely hope that the picture will succeed on Broadway
because its success there will be distinctly in the interest
of international good will.
* * *
The battle of, the news reels is getting a bit thick. It
reminds us of our early newspaper days, when anything
short of murder was deemed quite justifiable in the interest
of a scoop. Obviously, however, news handling has prog-
ressed considerably beyond that stage and it is hardly likely
that anyone will profit long or much by resort to old-time-
methods of trickery and fakery in connection with news
pictures. The public isn't so foolish as some folks imagine.
•¥ ^
Whitman Bennett is going to unload some of the excessive
personal burden he has been carrying in connection with
the operation of his studio. He has engaged Charles Seesel
as art director and general supervisor of Whitman Bennett
productions. Seesel goes to the job with a splendid back-
ground of producing experience, much of it gained with
Paramount.
The Theatre owners of Iowa are due to gather at the
Savery Hotel, Des Moines, Monday, March 16, for a one-
day convention under the auspices of the Iowa Theatre
Owners Association, at which numerous exhibitor prob-
lems of interest throughout the state will be discussed. The
Iowa organization has not been getting the whole-hearted
support it ought to have from all exhibitors in the state,
but it is believed this meeting, which is to be followed by
a dinner and entertainment, will mark the turning point in
the organization's progress.
* * *
It looks as if the French and German film interests have
completely buried all war enmities. Westi, in Germany,
has been accepted in an alliance with the French Pathe
organization and it is reported, also, that Ufa has lined up
with one of the leading French organizations, probably
Gaumont. These alliances provide for the interchange
of pictures, each side undertaking to provide outlets for a
certain amount of production from the other. The Amer-
ican industry is bound to be affected, to some extent, by
such developments, since any curtailment of the European
market for American pictures will throw some added cost
on the domestic market. It is to be hoped, however, that
the American market will be able to absorb enough foreign
product to prevent the building of a barricade against our
pictures in Europe.
Page 20
Exhibitors Trade Revisic
Directors and Stars
Form New Syndicate
Hollywood Celebrities Organize
and Lease Theatre for
Legitimate Plays
AFTER many years of invasion of the
motion picture field by theatrical stars,
the inevitable reversal of form has
taken place, and Hollywood Motion Pic-
ture Stars and Directors are to operate a
legitimate theatre in Los Angeles. Harry
P. Caulfield, representing a syndicate com-
posed of Tom Mix, Maude Fulton, Pris-
cilla Dean, Eddie Cline, Jerome Gibler,
Irving Cummings, Raymond Griffith,
Brandon Hurst and Norman Allen, yester-
day afternoon signed a five year lease for
the Majestic Theatre with M. H. Price,
owner of the property. The deal was
handled by Sims and Zeidell.
The lease becomes operative May 15
and on that date, for the first time in the
history of amusements, a group of motion
picture celebrities will enter the theatrical
producing field. The policy of the Ma-
jestic, under its new management, accord-
ing to Harry P. Caulfield, who will be
General Manager of the enterprise, will be
the production of New York stage suc-
cesses and original plays exclusively. An
arrangement with one of the prominent
New York producers has been effected and
the Majestic productions will enlist the
services of the best known stars of both
stage and screen.
Mr. Caulfield takes over the management
of this new enterprise with a background
of many years of successful endeavor in
both the theatrical and motion picture
worlds. He came to the Coast in 1914 and
took charge of the activities of the Uni-
versal Company. Later, he managed
Charlie Chaplin and negotiated the famous
$670,000 contract between that star and the'
Mutual Film Corporation. He also served
as Manager for Lois Weber for a con-
siderable length of time, and for the past
seven years has guided the destinies of
Priscilla Dean. He is a member of the
Jonathan, Hollywood Athletic, California
Country and Writers Clubs. "Harry," as
he is generally known in Hollywood, will
have complete charge of the policies and
activities of the Majestic under the new
arangement. Announcement will shortly
be made of the opening attraction at the
Majestic under the new management.
♦ * ♦ ♦
FILM PRESTIGE WINS
MICHIGAN CONTRACT
C. M. Hurd, prominent exhibitor of Grand
Rapids, Mich., spent most of last week at
First National headquarters, returning home
with a contract in his pocket for all First
National releases to be shown in his Majestic-
Garden Theatre.
He will show First National pictures ex-
clusively in that theatre, having booked the
product 100 per cent. Grand Rapids is an
important key city point in Michigan, with a
population of more than 100,000, and the new
arrangement will add to the high prestige
now enjoyed by First National pictures
throughout the State of Michigan, he an-
nounced.
ASSOCIATED EXHIBITORS an-
nounce that with Monty Banks arriving
in Los Angeles last week, work will im-
mediately start on his second feature pro-
duction. The new picture will be of a
romantic variety, with plenty of "water
stuff." The tentative title is "Breakers
Ahead."
Alaska Dog Team to
Be Filmed
The Alaska dog team which
recently received nationwide pub-
licity because of its race with
dyptheria serum to the stricken
inhabitants of Nome, will appear
in a special screen production.
Sol Lesser signed a contract
this week with Gunmar Kassan
to appear with his dogs in a film
that will picture actual experi-
ences in the Arctic run. Balto,
the leader of the dogs is to be
featured.
Kassan will drive the dogs
overland to California. It is ex-
pected the trip will take 35 days.
A.M.P. ADVERTISERS
HEAR SPLENDID TALKS
Two exponents of clean plays were the
guests of honor and speakers before the
Associated Motion Picture Advertisers at the
meeting at the Cafe Boulevard last week.
Wallace Ford and Nydia Westman, co-stars
of John Golden's comedy, "Pigs," expressed
themselves emphatically in favor of whole-
some dramas and comedies.
"I've been pretty lucky in my career in that
I've never had a part offered to me that was
in the least way questionable," Mr. Ford
declared. "It has always been Mr. Golden's
policy to produce only clean plays and the
success he has established in the theatrical
producing field is a sufficient indication of
whether or not the public responds."
"I haven't any desire to appear in a play
that is merely catering to sensational effects.
Like Mr. Ford, I've been lucky in not having
been offered a part in such a play," was Miss
Westman's contribution.
Mr. Ford outlined a publicity plan now
operative at the Little Theatre which is gain-
ing valuable notice for "Pigs." In every
program a card is enclosed outlining ten
reasons why people in the audience might
have come. The reasons vary from "A friend
told me" to "Because it's a Golden produc-
tion" and "The newspaper reviews." In a
curtain speech after the second act Mr. Ford
and Miss Westman ask the audience to fill
out this card, designating the reason that
brought them to see "Pigs." After the per-
formance the two stars collect the filled in
cards in the lobby as the audience passes out.
In addition to furnishing important data on
public wishes in plays, Mr. Ford declared
that it also provided a valuable mailing list
at practically no expense.
The meeting was presided over by Vice-
President Barrell.
FRENCH PREMIER TO
PREVIEW FILM
Premier Herriott of France has expressed
a desire to see "The Phantom of the Opera"
before it is released to the public and has
cabled Carl Laemmle, president of Universal
Pictures through the French consulate, as
follcws :
"Am anxious to see the way you have
produced one of the most beautiful monu-
ments of French Art and of our great
National Theatre."
M. Herriott's reference is to the repro-
duction of the Paris Opera House, which
was made in full size and complete detail
at Universal City for this production. A
special messenger will be sent to France with
a print.
British Exhibitors
Attend Trade Shows
Film Man Here Tells How Eng-
land Is Catching Up With
American Methods
THE United Kingdom is gradually catch-
ing up with America on the release of
the big new film productions," said John
H. Taylor, managing director of Christie
Film Sales, Ltd., of London, who arrived
this week to see the new films which are
scheduled for early release abroad in the
countries which he represents.
"There was a time," said Mr. Taylor,
"when it was from two to two and a half
years after new pictures were released in
America before they could be shown to our
British public. This was due to the fact
that the English exhibitors had booked pic-
tures in large numbers and so far ahead
that they could not possibly be shewn until
long after the tremendous publicity and pub-
lic interest from their American showings
had worn off.
"Now in some cases it is only six months,
and in a few cases only two or three months
after American release that we get the new
big pictures. For instance the week I left
London the Stoll Picture Theatre, one of the
finest picture palaces in the city was playing
Al Christie's "Hold Your Breath," which
was shown in Los Angeles just about six
months ago.
"Our custom of showing pictures differs
from the usual procedure here in that we
invariably have trade shewings when the
new pictures arrive from America. Practi-
cally every theatre owner within a day's
journey of London and our other distributing
centers attends these trade showines which
are huge affairs and which, with sometimes
thousands of people in attendance, present
the pictures with the atmosphere of a real
audience. Here, I believe, pictures are shown
to the buyers individually and in what you
cal 'cold' projecting rooms."
Mr. Taylor, through his film distributing
offices in London, Paris, Brussels and Am-
sterdam, markets all of the Christie Com-
edies and Al Christie features for Europe.
Additional product is now being arranged
for these countries. Accompanying Mr. Tay-
lor to Los Angeles was F. A. Enders, man-
ging director of the F. B. O.
♦ ■ ♦
J. N. BYRD BECOMES
VITAGRAPH MANAGER
Announcement is made of the appointment
as Vitagraph branch manager at Oklahoma
City of J. N. Byrd, a veteran in the sales
end of pictures and a member of the Vita-
graph organization several years.
Air. Byrd's first employment in the industry
was with Fox, whom he served as salesman
at the Dallas office from 1915 to 1920. Dur-
ing the latter year he was on the staff of
Paramount, after which he went to South-
west Film Company. On August 1, 1922,
he went to Vitagraph as salesman on the
Dallas staff, remaining until his appointment
as Oklahoma City branch manager.
BOLIVIAN DIPLOMAT
CABLES F-P-L
A telegram congratulating Famous Play-
ers-Lasky Corporation, and endorsing the
selection of Cristina Montt as one of the
beautiful women of South America was re-
ceived from Paz Campero, Charge D'Af-
faires of Bolivia, S. A.
Miss Montt was selected after a world-
wide quest as one of the fourteen beauty
models in the Paramount production "The
Dressmaker From Paris."
March 7, 1925
Page 21
Canadian 'Dispatches
French Costume Designer
Arrives to Join Metro-Gold wyn
Artist Who Set World Fashions for Women Will Hold Public
Exhibition Before Going to Studios
"Zeebrugge," the British naval historical
feature, received a warm reception at the
Regent Theatre, Toronto, for two weeks
when it played under the personal patronage
of His Honor Col. Henry Cockshutt, the
Governor of Ontario. The attraction drew
so well at $1.50 top prices that arrangements
were made for an early return engagement
at the Regent, which is Famous Players' big-
time moving picture house in Toronto, two
performances being given daily and all seats
reserved. Harry Dahn is manager and per-
formances are directed by John Arthur.
* * *
Two of Ottawa's theatres which have not
shown much sign of life during recent
months have taken on new activity. The
Russell Theatre, in which Jule and J. J.
Allen formerly had a substantial interest, is
re-opening under the direction of W. Green
with a varied list of bookings. The Franklin
Theatre, under the lease of J. M. Franklin,
who is now manager of B. F. Keith's The-
atre, Ottawa, also re-opened on February
22 with the presentation of the travel feature,
"The Lost Tribe," under the auspices of the
Victorian Order of Nurses.
The judges at a fancy dress carnival in the
Auditorium of Ottawa were the managers
of three of the leading theatres of the Can-
adian Capitol. The officials included A. H.
Coplan, proprietor of the Imperial Theatre ;
'J. M. Franklin, manager of B. F. Keith's
Theatre and Leonard Bishop, manager of the
Regent Theatre.
"Broken Laws," the F. B. O. feature star-
ring Mrs. Wallace Reid and Percy Marmont,
had its Canadian premiere at Loew's
Theatre. Toronto, during the week of Feb-
ruary 16 where Mrs. Reid is making personal
appearances at each performance. This is
the second time in recent years that Mrs.
Reid has played Canadian theatres. Two
years ago she toured in Loew theatres and
also the numerous theatres of the Famous
Players Canadian Corporation.
* * *
J. E. Lynch, manager of the Capitol The-
atre, Regina, Sask., and Mrs. Lynch were
recently the victims of a surprise party at
the theatre when they were presented with
an engraved silver tea service as the gift of
the Capitol staff as a mark of appreciation
for cordial consideration.
* $ ' $
William Cody, an old-timer, of the
motion picture business in Canada, has been
made manager of the amalgamated ex-
changes at St. John, N. B., of the Associated
First National and the Canadian Educational
companies. Arrangements for the change
were made by Louis Bache, Canadian dis-
trict general manager of First National.
* * *
P. C. Taylor, general manager of Film
Booking Offices for Canada with headquar-
ters at Toronto, has announced the per-
manent personnel of the F. B. O. organi-
zation in the Dominion as follows :
Ontario sales force consists of Walter
Kennedy, Jack Allan, John Colleton and C.
R. Dippie. The manager of the Montreal
"branch is W. E. Allan and the assistant
manager is W. Feldstein. William Gould is
manager at Winnipeg, Manitoba, and S. E.
Decker is in charge of the St. John, N. B.,
office, with T. H. Davey at Calgary, Alberta,
and R. E. Rolston at Vancouver, B. C.
Mr. Taylor declares that F. B. O. has made
great strides in Canada since the opening of
the company's own branches in six Canadian
cities some little time ago.
ERTE, the most celebrated designer of
French fashions, who more than anyone
else, is credited with being responsible
for the trend' in mode of present day wom-
en's dress, arrived in New York on the S. S.
France. Under contract to Metro-Goldywn-
Mayer Pictures Corporation, Erte will hold
an exhibition in New York before going to
the company's studios at Culver City, Cali-
fornia, where he will design costumes for the
most proiminent film starts.
"The motion picture," the artist said, "has
carried latest fashions to parts of the world
which formerly were far behind the metro-
politan cities in the matter of women's dress,
for the reason that the majority of women
had no means of being au courant with new
fashions in Paris or New York. The screen
has changed this. For that reason I am very
happy to extend my work to the field of
motion pictures."
Erte, a young appearing man for one who
has wielded the greatest influence of any de-
signer in the world on women's fashions, is
a Russian, but his career is identified with
France. His Slavonic temperament, combin-
ing the fruits of his ancestral Russian back-
grounds with the most modern training and
ideas, is reflected in his work.
His studio at Monte Carlo, where all his
work is done, is visited by the most fashion-
ably dressed women in Europe and America.
Erte, regarded on the Continent as having
no equal, is more than a designer. His
drawings, which will be exhibited in New
York, distinguish him as a genuine creative
artist. He has drawn covers for leading
American periodicals.
An exhibition will be held by Erte at the
Ritz-Carlton before he leaves shortly for the
Aletro-Goldwyn-Mayer studios in California,
where he will confer with Louis B. Mayer,
vice-president in charge of production. Sev-
eral affairs are planned for him by promi-
nent New York artists. This is his first
visit to America.
Erte's advent into motion pictures is con-
sidered of especial significance in the film in-
dustry, and a coup for Metro-Goldwyn-
Mayer, as it is the first recognition of note
of the importance of the costuming phase in
motion picture production
* # #
Philadelphia Theatres
To Close During July
Exhibitors in Philadelphia, after several
hot weather experiences, have decided to
close their theatres for the summer, begin-
ning July 1. They say they have found it
futile trying to combat warm weather when
patrons refuse indoor entertainment of any
kind in the Quaker City.
Months of negotiation brought this de-
cision about when exhibitors in several of
the leading theatres considered it better to
close than to compete with the summer re-
sorts in hot weather. The houses will close
during July only.
The larger exhibitors of Philadelphia,
however, refused to join the movement, so
the group of exhibitors reaching the agree-
ment is limited to the following :
Jackson, Grand, Ideal, Empress, Plaza,
Lyric, Colonial, Stratford, Penn and Great
Northern.
The larger exhibitors stated they would
watch the move with interest and may join
in closing if they find business dropping
during hot weather.
A little touch of home life in the Sawyer-Lubin production "Sandra" released
through First National. The charming Barbara La Marr, starring in this picture
has made many new and enthusiastic friends for herself by her excellent playing.
Exhibitors Trade Review
An audience composed entirely of school children and their teachers attended a
special performance at the Virginia Theatre, Campaign, 111., for the showing of
"America," a United Artists production. The Board of Education, was solidly for it.
Franklyn Farnum, featured in Rayart's
serial, "Battling Brewster" enjoys a few
moments with his wife and new daughter.
Barbara La Marr, as she appears in the
latest Sawyer-Lubin picture "Heart of a
Temptress" released through First Nat'l.
Mrs. Jack Dempsey, nee Taylor, star of the Jans' production, "Playthings of Desire"
celebrated her birthday recently with a little party to her many animal friends.
If you want to know Ernst Lubitsch's age, count the candles
on the birthday cake cut at Warner Bros.' studios in his honor.
Alice Terry, Dorothy Sebastian, Robert Kans and Henry
King waiting for the tide to come in while working on
Paramount's "Sackcloth and Scarlet" soon to be released.
(Left) Louise Glaum on her way to New
York for her appearance in "Children of
the Whirlwind" for Whitman Bennett,
for future release through Associated.
Jackie Coogan, and his dog, home again Creighton Hale, Warner Bros.' player
Will Hays in deep contemplation of the from the visits to European royalty. He is in "The Bridge of Sighs" experiment-
wisdom that is being bestowed upon him now starring in Metro's "Rag Man." ing with the possibilities of the sax.
Twenty-eight candles on Vitagraph's birthday cake. Nazimova, who recently was
seen in "The Redeeming Sin" for this company is doing the honors.
A new find, in the guise of Evelyn Pierce, enters the ranks Pat O'Malley, appearing in Metro's "Proud Flesh," doing his
under the contract with the Metro stock company. Looks daily dozen with his own, very private class in physical
as though she ought to make good, if looks count for much. instruction, the class composed entirely of O'Malleys.
Page 24
Exhibitors Trade Review
O'Toole Says Exhibitors Favor
Films Requiring no Censorship
More Directors Are
Needed by Industry
M. P. T. O. National President Explains Theatre Owners Feel
Their Responsibility to Communities
M. J. O'Toole, National president of the
Motion Picture Theatre Owners of America,
expressed the pulse of exhibitors' opinion by
stating they demand only clean film pro-
ductions, constructive in educational and
moral values. He explained that exhibitors
realize their responsibility to the public and
favor the production of films that do not
need censorship. In a statement, just issued,
Mr. O'Toole further says :
"As the custodians of a great medium of
expression — the screen — and coming in direct
contact with millions of people daily in the
theatres, Motion Picture Theatre Owners
favor only the presentation of clean, whole-
some pictures of constructive value to gov-
ernment and public.
"They recognize fully the great responsi-
bility encumbent upon them as community
leaders, because of the power resident in their
screens in developing public thought and ac-
tion along progressive and constructive lines.
They believe in completely serving the high
service character of every division of the-
atrical activity and therefore favor only
the presentation of clean and wholesome
stage plays.
"Motion Picture Theatre Owners are un-
alterably opposed to the presentation of Mo-
tion Pictures which tend to lower the stand-
ards of community life or offend public
morals. They have made this fact clear to
the Producers of pictures all of the time and
it is his insistence on their part which has
brought about substantial betterments in pic-
tures and will eventually eradicate even the
lesser evils which at times may be found to
exist.
"They realize that the presentation of ob-
jectionable pictures or stage plajrs arouses a
justified resentment which materially inter-
feres with the co-operation between theatre
and people so essential in maintaining the
great service value of the screen and stage.
They know it is prejudicial to public inter-
ests and in the final analysis a bad business
policy for them as only the good really
survive in popular appreciation and sup-
port.
"It is a disregard for these proprieties,
induced by a desire for quick money in cater-
ing to the mentally jaundiced few as com-
pared to the healthy-minded many, which
brings about a wanton abuse of public con-
fidence in the making or presentation of
an objectionable picture or stage play," con-
tinued Mr. O'Toole.
"Analysis of such situations usually re-
veals the unfortunate fact that those respons-
ible are shorn of moral restraints through an
abandonment of the higher ideals which fol-
low any recognized form of religious guid-
ance. Having cast these age-old standards
into the discard, they are sometimes rud-
derless and adrift with the chief impulse and
irrational greed for coin.
"The present activities of the District At-
torney and the Association of Grand Jurors
to relieve the stage in New York of ob-
jectionable plays, proves the contention of the
Motion Picture Theatre Owners that no cen-
sorship law is necessary for the protection of
the public in this relation, as these agencies
are conducted ir the regular and consti-
tutional way.
"It is because we realize that these public
agencies have adequate power to protect the
people at all times and under all circum-
stances, that we are opposed to political cen-
sorship. It is destructive of artistic ideals,
sets the judgment of a few party retainers
over that of the public and by contravening
the freedom of a great medium of expres-
sion— the screen — is dangerous to liberty."
M. C. Levee Says Number of
Directors Who Make Enter-
taining Films Is Limited
Nazimova, the beautiful, who is once more setting the lovers of the motion picture
a-talking by her exquisite acting in Vitagraph's recent release, "Redeeming Sin," is
trying to see how far her feminine charms will go when not under supervision.
WANTED, by the film industry: More
directors who can make pictures that
will really entertain and which can be
understood and enjo"yed by that army of
people which make motion pictures possible —
the motion picture public.
This is the contention of M. C. Levee, pro-
ducer of "Just a Woman" and other First
National pictures.
"What we need are more directors like
Irving Cummings ; men who make pictures for
the entertainment of those who patronize
movie theatres and not individuals who strive
to 'elevate the art' at the cost of thousands
of dollars and wasted effort," says Mr.
Levee.
"In recent months we have seen many ex-
amples of pictures upon which tremendous
time, money and effort have been spnt in an
attempt to radically change the taste of the
movie public and which have proved dismal
failures.
"Despite what some people think, the mak-
ing of motion pictures happens to be a busi-
ness first and an art second As long as we
can make art commercial we can present art
on the screen. Just as soon as we go be-
yond that point we fail to satisfy those we
strive to entertain and therefore fail in our
purpose.
"What producers of motion pictures need
today are not directors whose methods are
revolutionary, but men who can make pic-
tures which the theatre-going public will pat-
ronize."
BRADY GETS CANADIAN
POST WITH P. D. C.
Paul C. Mooney, vice-president of Pro-
ducers Distributing Corporation, announced
the appointment this week of Thomas W.
Brady as Canadian general representative,
with headquarters at the Toronto office, suc-
ceeding J. L. Plowright, who resigned.
A long and interesting career in the field
forces of the foremost film companies, qual-
ify Mr. Brady for his present responsible
position. His experience in the sales end of
the film industry covers affiliations with Hod-
kinson, Fox Film Corporation and Goldwyn,
as branch manager, and as special represen-
tative for First National at their home office,
which position he held just prior to coming-
to Producers.
H. M. WARNER MAKING
CROSS-COUNTRY TOUR
Harry M. Warner, president of Warner
Bros., who just got back on the Coast last
week after a visit to New York, expects to
leave for Manhattan againt next Sunday. He
will make stops in San Francisco, Seattle,
Minneapolis and several Eastern cities on his
way, but all of the stops will be short as he
expects to arrive at the Warners' New York
office on March 12.
Mr. Warner returns east to take up sev-
eral pending negotiations that were uncom-
pleted when he was compelled to go to Holly-
wood and assist in lining up the new produc-
tion program. Four pictures will be under
way on the new schedule by the time he ar-
rives in the East.
March 7, 1925
Page 25
New Ohio Theatre
To Play F. N. Films
John D. Kessler Builds New
Theatre in Canton for First
National Productions
JOHN D. KESSLER, head of the Kessler
Theatre Company of Canton, Ohio, is
another one of the 100 percent First
National exhibitors who considers his fran-
chise with that organiaztion the cornerstone
of his success as a showman. Mr. Kessler
spent last week iri New York, interviewing
officials of the company, seeing new pictures
and taking in the sights.
"I play First National pictures 100 per-
cent," said Mr. Kessler. "I've had a franchise
from the beginning and long ago made up
my mind that I would play nothing but First
Nationals. I knew I was getting good pic-
tures and figured that the variety of the com-
pany's offerings would satisfy the patrons of
the Alhambra Theatre. They have. I've
paid whopping good prices for some First
National's 'The Sea Hawk,' 'Secrets' and
'Abraham Lincoln,' but I've made money on
them.
"The reason I am 100 percent First
National is because of the square dealing I've
always had from the firm and because of the
quality of the pictures which they gave me."
Mr. Kessler stated that he was building a
new theatre in Canton to seat about 2,000
persons and that, after its completion, he
would show all of First Nationals big spe-
cials in the new theatre, continuing to play
the regular releases in the Alhambra. The
new theatre will probably be completed in
May. It will house First National specials,
traveling legitimate attractions and, in the
summer, stock. "The Lost World" will be
one of its early offerings.
. $
"LENA RIVERS" NOW
READY FOR RELEASE
"Lena Rivers," the Whitman Bennett pro-
duction of the famous American classic, is
now ready for release through the State
Right market, according to an announcement
from Dr. W. E. Shallenberger, of the Afrow
Film Corporation, which is handling the dis-
tribution.
Both Dr. Shallenberger and Mr. Bennett
are confident that "Lena Rivers" will make
a greater success even than "The Lost
Chord," the last production made by Bennett
for Arrow, and which set a high mark for
State Right productions.
"Although they are two totally different
types of pictures," said Dr. Shallenberger,
" 'Lena Rivers' carries a human note which
gets under your skin and stirs your inner-
most soul. It is truly an interesting, con-
vincing and altogether satisfactory picture,
and I believe it will be as popular and live
as long as has the story from which it was
adapted."
EDUCATORS VISIT
PARAMOUNT STUDIO
Fifty school teachers, members of the New
York branch of (he Visual Instruction Asso-
ciation of America, visited the Paramount
Long Island studio last Saturday to get a
first hand view of the making of motion pic-
tures.
The group was headed by Miss Rita Hoch-
heirner, 500 Park avenue, president, Ernest
L. Crandall, director of lectures and visual
education, and Frank Reh, secretary. They
watched the making of scenes for "The Little
French Girl", which Herbert Brenon is now
producing at the studio.
"Lemon" Proves to Be
A "Plum"
What looked like a "lemon" for
Archie Josephson, Kansas City ex-
hibitor, has turned out to be a
"plum" and a good investment.
Several years ago Mr. Josephson
gave an $85,000 bonus for a 99-
year lease of the Victory theatre,
old-time town house which is being
razed to make way for a business
building. Then arose a contest over
a federal income tax clause in the
lease held by Mr. Josephson. A court
decision went against Mr. Josephson.
The other day the United States Su-
preme Court reversed the lower
court decision and freed the lease-
hold of the federal tax.
Now Mr. Josephson has sub-
leased the site for $16,000 annually
and will receive a $25,000 bonus in
connection.
Barbara La Marr to Star
In "A White Monkey"
ANNOUNCEMENT from the offices of
Associated Pictures Corporation, pro-
ducers of Sawyer-Lubin films starring
Barbara La Marr, set forth the fact that
"The White Monkey," by John Galsworthy,
has been acquired as Miss La Marr's next
starring vehicle. This book is the best seller
of the year. At the present moment, it is
in its tenth printing, and more than 100,000
copies have been issued in this country alone.
"The White Monkey," is by the author
of several of the most famous plays and
novels of contemporaneous stage and fic-
tion, among which may 'be mentioned "The
Silver Fox," "Justice," "In Chancery" and
"The Forsythe Saga." It deals with the
story of a girl who tried to find herself
following the readjustment of social condi-
tions on the heels of the war, and its locales
are laid in England.
Phil Rosen, who has just been signed to
a long term contract by Sawyer-Lubin fol-
lowing his direction of "Heart of A Temp-
tress," will direct "The White Monkey,"
presenting Barbara La Marr and a cast of
important stage and screen players.
♦ ♦ ♦
TENT SHOWS WILL
AVOID LOS ANGELES
Tent shows and carnivals have been given
a sad blow in Los Angeles when the city
Council passed an ordinance raising the
license fees of such shows to a point where
they will be less likely to form a keen com-
petitor to the motion picture theatres.
The entertainments hit by the ordinance
are defined as circuses, carnivals, street fair
concessions, theatrical performances under
canvas or where the performance is par-
tially surrounded by canvas.
The new license rate calls for a minimum
of $175 per day to $500 per day for cir-
cuses ; a minimum of $5 per day and maxi-
mum of $20 per day for each side show;
$75 per day for theatrical performances un-
der canvas; and a licence of $25 per month
for each trained animal show that is regu-
larly established in the city of Los An-
geles.
This new ordinance, it is thought, will
break up the promiscuous shewings of tent
shows in Los Angeles. The city has been
over-run with tent entertainments to such an
extent they hurt the theatres to a noticeable
degree.
The credit for the passing of the ordi-
nance is due to the activity of the motion
picture theatre owners and they deserve great
credit for the success of their battle.
Goldwyn is Honored
By the London Press
At Banquet to His Honor, Pro-
ducer Tells British Film Makers
to Watch German Competition
SAMUEL GOLDWYN, as guest of honor
at a banquet of the entire London press,
made the startling declaration that Ger-
man competition loomed as the impending
big factor in the life of Britain's film in-
dustry.
"I have just returned from the important
film centers of the Continent and made a
personal survey of conditions in all parts of
Europe," said Mr. Goldwyn, "and candor
compels me to speak fearlessly to you men
who animate and inspire the achievements
of your nation.
"It is to be regretted that at this crucial
time, when the world is being rejuvenated
and international business relations are taking
on a more optimistic hue, that England's
motion picture production should be at a
standstill.
"The genius of Great Britain must at this
time be fired with the commercial as well
as artistic interests of the situation that con-
fronts them. To have the British film in-
dustry completely engulfed by this compe-
tition would indeed be a regrettable calamity.
"A sincere desire for a firmer bond of
friendship between the two English speaking
nations compels me to speak frankly and
truthfully. While Great Britain is rebuilding
its motion picture structure, while it is as-
sembling its forces and finances to take ad-
vantage of the international situation of in-
creased commerce and amity, American
made pictures, because of their craftsman-
ship and sympathetic leanings, should prove a
real salvation for Great Britain in this time
of stress.
"From the standpoint of the public and
from the viewpoint of the profession, this
linking of interests should prove fruitful to
your producers, give you ample time to re-
construct your industry and supply your
people with entertainment of a high order."
After the dinner, Mr Goldwyn's produc-
tion, "In Hollywood with Potash and Perl-
mutter," was projected for the newspaper-
men, who acclaimed it by comment and ap-
plause.
# * ❖
Eschmann Goes West
E. A. Eschmann, First National Pictures,
left aboard the Twentieth Century Limited
on Wednesday of this week for the heart of
the film industry, Hollywood. He spent part
of Thursday in Chicago and then traveled
direct to Los Angeles.
He will reach Hollywood in time to confer
with Richard A. Rowland, the company's
general manager of production, on present
and forthcoming productions before the lat-
ter leaves for New York. After looking into
pictures now being made in Hollywood for
First National release and renewing acquain-
tance with the big people of the industry in
Los Angeles, Mr. Eschmann will leave for
San Francisco, Portland and Seattle, with
probable stops en route home over the south-
ern route.
Evelyn Frances Snow, recently appear-
ing before the National Picture Confer-
ence in Washington, D. C. claims she lost
her job as Chairman of the Ohio Board
of Censors because she would not yield to
the entreaties and offers of bribes
showered uopn her by motion picture
officials who urged her permission to show
obscene films.
Page 26
Exhibitors Trade Review
Record-Breaking Attendance
Looms Up For Convention
Theatre Owners of Country Swamp M. P. T. O. Offices for
Information About Milwaukee Gathering
Developments during the past week indicate
a record breaking attendance at the Mil-
waukee convention of the Motion Picture
Theatre Owners of America in May. The
mail to the national office in New York has
trebled as the theatre owners, from the differ-
ent states write for definite information on
the convention processes or offer suggestions
to the committee in charge.
A statement issued by the convention com-
mittee this week cites this fact and con-
tinues: "To such an extent has the inde-
pendent spirit reasserted itself in exhibitor
circles and among others in the motion pic-
ture industry, that the Milwaukee conven-
tion promises to eclipse anything hitherto as-
sociated with our industry in point of at-
tendance and enthusiasm.
'Coming events cast their shadow before'
and this business in due to have an upheaval
which will bring about a very balancing ef-
fect. In some respects a few inside elements
have sought and are still trying to procure a
predominance in business and influence
which, if realized, would spell ruin to them-
selves, as well as others. Like the Biblical
Samson, in their blindness they would pull
the structure down upon themselves. The
folly of their attitude became apparent to
some of their more reasonable associates and
resulted in moves that will eventually reduce
this pyramided situation down to saner levels.
The trustification of this industry is impos-
sible. The independent spirit, while at times
unfortunately dormant, is never dead and
as now can be depended upon always under
real provocation to assert itself.
"The independents now have the confidence
and esteem of the better elements within the
industry and the gathering of these forces
at Milwaukee will have as a primary asset
the very best of good will, which will enable
them to make plans and set processes in
motion which will insure the very business
life of the independent exhibitor. The con-
vention program will provide means for hav-
ing every substantial plan and suggestion
brought to the front and communities of
experienced theatre owners will help to re-
duce everything presented into concrete shape
to admit of definite action by the conven-
tion The things done at Milwaukee will be
positive and constructive. Immediate re-
sults will follow.
"It is indeed a matter for much gratifica-
tion to the officers of the Motion Picture
Owners of America and theatre owners gen-
erally that this great national organization,
now about to meet in its sixth annual con-
vention, can and will provide the means to
correlate all of these independent forces, and
become the crearing house for the beneficial
results which will follow this meeting
"Theatre owners want business freedom.
They want business security and the insti-
tution of honest, square and entirely equit-
able business processses between the produc-
er and Distributor and the Exhibitor. The
time is here now to secure these essentials.
For some time, independent producers
seemed to be under the spell of a false
sense of security projected from sources con-
trolled entirely by the trust forces which eag-
erly sought their life blood. But they have
been disillusioned. They now see the folly
of associations where the only purpose of
the ruling elements is to destroy or absorb
them. They are out to fight and are making
common cause as far as practicable with the
independent theatre owner.
"Around this situation revolves the health-
iest current of business events that ever ani-
mated the motion picture industry They
will be at Milwaukee to help definitely fix
the status of independents within our busi-
ness and make it fit squarely into the needs
of theatre owners so as to once and for all
throw off every business shackle and enable
them to do business with honest agencies
on the level, having the square deal as a
guide and allow all concerned to make a fair"
profit on their investment and the efforts put
forth." Arrangements will be made to have
a mixed committee consider these problems
and some of the outstanding elements in this
relation may meet before the convention to
have reports ready for the Milwaukee gath-
ering.
THAT American producers have every
need to beware of the increasing im-
portance of foreign producers in the
world market, was the warning stated by
Louis B. Mayer in an interview this week.
"I am tired of hearing American produc-
ers proclaim we are on the top of the world,"
Mr. Mayer stated. "During the three
months while I visited Europe I visited
English, French and German studios, and
I want to tell the American industry that
if we don't watch our step, the Germans
will outdistance us.
"Unless one has actually been on the
ground and seen conditions as they are,"
added the vice-president and production
head of Metro-Goldwyn Distributing Cor-
poration, "it might not be easy to accept
as true the prediction I make that in the
next few years European film competition
will be a vital factor in the world market.
"We have persuaded ourselves for so
long that our domination of the picture in-
dustry is unassailable, that many American
film men are not going to heed this warn-
ing. Too many won't believe it because
they do not want to believe it. That is
like the ostrich hiding his head in the
sand.
"While American producers, always
confident of their supremacy, have been
going ahead under the mistaken impression
that anything, as long as it is of American
make, can be sold abroad, German produc-
ers in particular have been improving their
own product. As a matter of fact, con-
tinental producers are learning to do their
picture so remarkably well that we Ameri-
cans can learn something from them.
"Foreign producers are 'on their toes' at
present, anxious to break into the Ameri-
can market. In the past -it has been only
the fact that their product generally was
inferior to our own, which prevented this.
But they have improved immeasurably.
It is not, however, the American mar-
ket that American producers have so
much reason to be apprehensive about,
N. C. SHERIFF SEIZES
TWO FEATURE FILMS
Along with his varied and vicious assort-
ment of bootleg contraband, the sheriff of
Wilson, North Carolina has* added to his
collection of trophies two famous motion
picture films, a print each of "America"
and "The Birth of a Nation" following at-
tachment and suit for damages instituted by
Mason and Phillips of the Wilson Theatre,
Wilson, North Carolina.
The proceedings came following a show-
ing of "The Birth of a Nation," at the
World, an opposition house, on the same
dates that the Wilson was presenting "Amer-
ica," Mason and Phillips claiming to have
an unplayed contract for "The Birth of a
JSJation," despite which it was sold and
played at the World theatre across the street.
From the evidence developed it seems that
the later contract was entered into with the
World theatre, while it was overlooked that
there was an unplayed contract on file for
the Wilson theatre.
The Wilson management entered suit for
damages to the amount of $1,500.00 and at-
tached the prints of both "America" and
"The Birth of a Nation," pending settlement
of the argument.
but the world market, for as years go on
that obviously is going to become more
and more important. There is no certainty
that American pictures are going to con-
tinue to dominate that market.
"The time has passed when pictures can
be made with an appeal limited to one
national audience. We have got to make
pictures for an international audience, and
that is what Metro-Goldwyn-Mayer is
bending every effort to do. In the future
there will not be distinctions such as 'an
American picture' or 'a German picture' or
'a British picture,' for the reason that the
American point of view, which up to the
present has proven itself the most popular
one universally, is being acquired by all
foreign producers.
"When this is finally and full accom-
plished, it will be a case of competition
on even terms. As far as technique goes,
European film men, and I refer particu-
larly to the Germans, have made amazing
strides toward perfection. The success of
our pictures has taught them what their
pictures must have to duplicate this popu-
larity. What American producers have got
to watch out for sharply in that the shoe,
one of these days, does not rest on the
other foot."
CITY FORCES CAST
TO LEAVE TOWN
Attempting to make sixty scenes in Pomona,
Calif., Director Paul Bern and his cast in "The
Dressmaker of Paris" were forced to abandon
their hopes when the entire populace of 17,234
turned out and permitted their curiosity to
handicap any "shooting." The public tramped
at the heels of the director and his company
from morning until night. They crowded
about the camera man's elbows. They pawed
over the prop man's effects. They cheered
and jeered the action of the picture. They
shouted so many suggestions that Mr. Bern
was compelled to give up the idea of Pomona
as a location.
Foreign Film Makers Are
Eager To Invade America
Louis B. Mayer Warns American Producers Against European
Competition in World Market
March 7, 1925
-With THE INDEPENDENT DISTRIBUTORS
A HEALTHY sign for Independents is the recent change in bankers' attitude toward pro-
ducers of independent films. Bankers are now said to be eager and willing to finance
independent enterprises because they view their strides as an answer to popular demand.
Independent picture are rapidly gaining in popularity with the theatre-going public and the
vast production programs for next season have awakened financial interests to a recognition
of their position of security. They see the daw n of a new era in the field of independent
productions.
Garrson Claims Exhibitors
Whitman Bennett
Will Support Federal Quiz Engages Chas.O.Seesel
MURRAY W. GARRSON, president of
Garrson Enterprises, Inc., just returned
from a southern trip where he claims
he obtained the support of prominent ex-
hibitors in his proposed federal investiga-
tion of the motion picture industry. He also
made the announcement that independent the-
atre owners in other parts of the country
have promised him cooperation in bringing
about the airing of alleged unfair practice
methods of some of the larger producers
which, he charges, are oppressive to the in-
dependents.
Mr. Garrson said most of the exhibitors
have requested the suppression of their names
until all the facts are gathered. He an-
nounced his intention of bringing independ-
ent producers, distributors and exhibitors
together at a special meeting to be called
soon. In addition to the federal quiz, Mr.
Garrson said the independents will demand
drastic legislation that can remedy certain
evils in the industry and prevent producers
owning their own theatres in competition
with exhibitors.
Exhibitors Complain
Mr. Garrson, when interviewed regarding
his latest drive, said that exhibitors have
been complaining more than ever because
they cannot get first-run releases in cities
where theatres are controlled by producers
belonging to the Big Group. "And it
particularly ridiculous to read a statement
of one of the big group producers," says
Mr. Garrson, "who announced last week that
the public creates the demand for pictures.
To a certain extent this is true, but the
trust doesn't give Independent pictures a
chance for creating this demand. New re-
leases of the monopolistic producers are
shown in theatres controlled by themselves,
and the independents haven't a look-in for
six to eight months after their latest re-
leases are announced. This is wrong, sav-
ors of destructive monopoly, and exhibi-
tors are realizing this. That is why they
are backing up our move to force the whole
thing to an issue."
Mr. Garrson, in conjunction with other In-
dependents, plans to call all independents
together_ when the facts are all gathered.
"But this will not be done," he says, "un-
til we are armed with all the material we
need to shew up the monopoly. We are not
going into this matter half-cocked and then
be the laughing stock of the country. That
is why names are now suppressed, and our
activities are not going to get any more pub-
licity than necessary. When, we get through,
the facts will prove a sensation to the
country.
"The independents are producing the popu-
lar pictures of today," continued Mr. Garr-
san, "but have no opportunity to exhibit
them. The big group is adding all the im-
portant theatres it can to its control. And
they have the average exhibitor scared, too.
He is afraid to make a move, for fear his
supply will be cut off. It's high time the
Independents threw a bomb into such a con-
dition and explode it. That's exactly what
we are going to do.
Independence Being Crushed
"My recent trip revealed that exhibitors
welcome the investigation with enthusiasm.
They are beginning to see their ultimate
end if the theatre-control producing combine
is permitted to continue. They frankly told
me that in the end they foresee an ultima-
tum as to prices, selection of pictures and
dates. Independence is being crushed to
death in the picture industry and it must rise
to keep the market open.
"New laws must be enacted by the gov-
ernment to level the differences between pro-
ducers. Producers must be separated from
the control of theatres in key cities and
other important cities where independent pro-
ductions are now being kept out. A Fed-
eral investigation must be vigorously prose-
cuted to break up the monopolistic situation.
But federal action will not get anywhere
unless the move is backed up with facts.
It's facts we are getting now and already we
have volumes of evidence which will prove a
startling revelation when the break is made.
There has been altogether too much talk in
the past and not enough action. Now we
are getting action and it is encouraging how
exhibitors are rallying to our cause.
"After all is said and done," explained
Mr. Garrson, "it's the exhibitor who'll de-
rive the greatest benefits. He will be free
to book pictures that he wants and pictures
for which a popular demand can be created."
Famous Art Director Will Have
General Supervision of
All Productions
WHITMAN BENNETT announces
that he has engaged Chas. O. Seesel
as art director and general supervisor
for his moving picture productions. Mr. See-
sel will exercise the functions beginning with
"Children of the Whirlwind," which Mr.
Bennett is now directing and which has, as
leading artists, Lionel Barrymore, Johnnie
Walker and Marguerite de la Motte.
In connection with this announcement,
Mr. Bennett says :
"For months, I have been conscious of
trying to do too much myself but have only
recently, because of enlarged plans this
year, been in a position to organize more
thoroughly. I expect Seesel to be not only
my art director, but my general artistic con-
sultant, to relieve me of much specile work
and to make it possible for me to concen-
trate on scenario problems, actual direction
and intensified producing. Furthes organi-
zation announcements will be made in the
near future."
Charles O. Seesel is perhaps one of the
most noted art directors in America. For
many years he supervised the production of
art entering into pictures for Famous Play-
ers-Lasky.
HINES GOES OVER BIG
Latest first-run reports received at the
office of C. C. Burr on the Johnny Hines
features, "The Speed Spook" and "The
Early Bird," which shortly will be augmented
by "The Cracker Jack," give every indication
that this latest Hines series is by far the
most successful of this comedian's career.
"The Speed Spook," which recently played
the Palace Theatre, Little Rock, Ark., the
Strand in Minneapolis, the Strand in Al-
toona, and Loew's State in Buffalo, did re-
markably well at the box-offices where in
each instance it played to capacity business
all week. In the case of the Palace Theatre,
Little Rock, "The Speed Spook" did so well
that it was rebooked for another week by
Manager A. E. Hanger in less than thirty
days after its initial showing.
28
Exhibitors Trade Review
Banner's latest production
"Speed" is one of these genuine
films where one's complete ca-
pacity for laughter, weeping, joy
and sympathy is called upon at
the most unexpected moments.
The humor, as seen in this pho-
tograph at the right, is the sub-
tle kind that one laughs at with-
out embarassment. Betty Blythe
and Countess DiLanti add the
feminine touch to the picture.
Pauline Garron does more than full justice to her role
in Banner's fast moving picture, "Speed." Pleasant,
vivacious, and more than master of the every occasion,
she quickly wins the audience's enthusiasm and sympathy.
Arthur Rankin and Pauline Gar-
ron do a little of the "home
stuff" for the benefit of all con-
cerned during one of the breath-
ing spells in "Speed"; and to the
left, we have the beginning of a
thrilling auto scene in the new
Banner feature production.
" Speed " Full of Action
New Banner production has enough fun and action
to please the most hardened theatre-goer.
March 7, 1925
Page 29
Studio Party Marks Return of
Clara Kimball Young to Screen
IVAN ABRAMSON, author and director
of "Lying Wives," heralde ' the return
of his star, Clara Kimball Young, to
the screen with a studio party given to the
trade paper and newspaper men, at the Tec-
Art Studio where the filmplay is being made.
New York newspaper critics and dramatic
editors, along with members of the film trade
papers, met, besides Miss Young, the other
artists appearing in Abramson's opus. These
included Madge Kennedy, the stage celebrity,
Edna Murphy, Richard Bennett, another
stage favorite, Niles Welch and Barney
Sherry. Buddy Harris, a three year old
prodigy, and "Bee" Jackson, the famous
Broadway dancer, entertained the guests. Lita
Lopez, Porto Rican beauty, who is also a
member of the "Lying Wives" cast, was
present.
Mr. Abramson's staff, consisting of Ben
Blake, his assistant, Frank Zukor, his chief
cinematographer, Jack Young, Max Abram-
son, editor and title writer and Dave Bader,
his press representative, were among the
hosts of the occasion, which was unique in
that no speeches or formalities were resorted
to. A good time was expected and had by all.
+ $ $
J. CHARLES DAVIS 2nd
REPORTS FINE SALES
J. Charles Davis, 2nd, President Davis Dis-
tributing Division, Inc., reports he is finding
the market for independent productions un-
usually good. The Davis Distributing Divi-
sion is handling the J. J. Fleming Produc-
tions and the Clifford S. Elfelt Productions,
as well as the super-special, "Tales of One!
Thousand and One Nights."
While in Pittsburgh, Pa, Mr. Davis closed
with A. Steinberg, president of the S. and
S. Film and Supply Company for the J. J.
Fleming Al Ferguson Series, "Trail of Ven-
geance," "Shackles of Fear," "Phantom
Shadows," "Scarlet and Gold," "A Fighting
Chance," and 'The Fighting Parson,' also
eight "Ken" Maynard features, including
"$50,000 Reward,' six James Oliver Curwood
features, and eight Frontier Features from
the novels of General Charles King, the
three last being Elfelt Productions. All these
for the Western Pennsylvania and West Va.
HOXIE TO STAR IN
ANCHOR WESTERNS
Negotiations begun several months ago by
Morris R. Schlank, well known in the mo-
tion picture field as a producer and head of
the Anchor Film Distributors, Inc., with main
offices in Hollywood, Calif., to sign up a
capable star for a large number of western
pictures were concluded recently when Mr.
Schlank announced that he had secured Jack
Hoxie's younger brother, Al Hoxie, as the
first of a string of western stars for several
series of thrilling outdoor pictures.
By means of a thorough national publicity
campaign Mr. Schlank will at once begin to
hoist Al Hoxie into the niche occupied by
Jack Hoxie before he quit the independent
field to become a star for Universal.
While this series will be Al Hoxie's first
starring venture, admits Mr. Schlank, his
work in pictures has been so uniformly good
that the approval of Jack Hoxie was easily
secured before the contract was signed.
According to Mr. Schlank, Al Hoxie's abil-
ity as a rider and actor is unquestionably
superior to many so-called s'ars now ap-
pearing in films destined for the states right
market. The close relationship existing be-
tween Jack Hoxie and Al Hoxie will serve
the latter as a distinct advantage, rather than
a hindrance, says Mr. Schlank.
Buddy Harris, 3-year-old prodigy, is fea-
tured in Ivan Abramson's film "Lying
Wives" in which Clara Kimball Young re-
turns to screen in leading characterization.
JANS WILL MAKE NEW
FILM ON COAST
According to reports from the coast Her-
man F. Jans will most likely make one, and
possibly two, of his forthcoming productions
in Los Angeles.
Mr. Jans is now on the coast and sends
word to his New York office that he has
had several very interesting production
propositions offered him, one of which would
bring under his direction a very prominent
female star.
There are four more pictures to be made
on the present Jans schedule, one of them
being, "Married?" and another "Ermine and
Rhinestones," both of which are ready to go
into production. It is almost certain that
one of these will be made on the coast.
HOGAN DIRECTED CAST
OF HIS OWN STORY
James P. Hogan, who is making a series
of productions for B. P. Schulberg, is the
latest director to finish the filming of
one of his own stories. Hogan is author
of "The Mansion of Aching Hearts," based
on the famous song by Harry Von Tilzer and
Arthus J. Lamb which has sold more than
a million copies during the eighteen years
since its publication.
* * *
"WIZARD OF OZ" TO
HAVE BROADWAY RUN
Chadwick Pictures Corporation announce
that a contract for a Broadway run for "The
Wizard of Oz" is planned and definite ar-
rangements will be concluded. The New York
office received a telegram from Julius K.
Johnson, manager of the Forum Theatre, Los
Angeles, where the production had its world
premiere, that his receipts for the first week
double the foimer record.
It is the intention of the Chadwick Pictures
Corporation to offer this new Larry Semon
fantasy in several key cities prior to its re-
lease.
Fleming Will Star
Portland Beauty
Prize- Winner in Northwest Beau-
ty Contest Gets Leading Role
in "The Fighting Parson"
J. J. Fleming has advised the Davis Dis-
tributing Division, Inc., that he has started
production on the Al Ferguson picture, "The
Fighting Parson," in which the star will be
supported by the prize-winner of the North-
west prize beauty contest just completed by
Jensen and Von Herberg, of the Liberty
Theatre, Portland, Oregon, the largest and
most imposing picture house in the North-
west.
This was the most widely exploited contest
ever staged in the West and all the leading
newspapers carried column after column re-
garding it.
Of the thousands who entered, the final
winner was given the supporting role in "The
Fighting Parson" by arrangement between
J. J. Fleming and Jensen and Von Herberg.
This production will be the first all-North-
west screen drama as it will be made at the
Fleming studios, Beaverton, Ore., and will
feature the leading lady of that prolific sec-
tion of the United States.
"The Fighting Parson" with the prize
beauty and Al. Ferguson, should put the
Northwest well to the fore in film produc-
tion.
* * *
"THE FIRE PATROL"
SCORES 522 RUNS
"The Fire Patrol" one of the productions
making up the Chadwick Nine, produced 'oy
Chadwick Pictures Corporation, which was
released during the early part of the season,
has achieved a high mark of the current sea-
son for the highest number of runs in Great-
er New York and Northern New Jersey.
Out of the possible 590 runs during the
life of a production which is the record
set by a picture for this territory, "The
Fire Patrol" has up to date played 522 runs.
Ranger "Bill" Miller
In His Latest
Sensational Thriller
"Heartbound"
with "King" His Wonder-Horse
Produced by
Stereoscopic Productions.
Max O. Miller, Pres.
PRODUCTIONS
701 Seventh Ave. New York.
Page 30
Exhibitors Trade Review
Sax Starts Work on Twelve
New Gotham Productions
That State Right Market Will Not Be Short of Independent
Pictures Is Evident in Vast Program
THAT there will be no shortage of pro-
duction in the independent market for the
coming season is proven by the early an-
nouncements of the established producers.
The latest announcement comes from Samuel
Sax, president of Gotham Productions, which
states that twelve new features for the State
Rights Market are now in course of produc-
tion for release during the season of 1925-26.
CieiH5HSHSHSESBSH52SaS25H5ESSra
Twice in
the Same
Place !
HUNT STROMBERG who
5(C i$* sfs
MADE THAT famous
* * *
CHADWICK knockout
* * *
THE FIRE PATROL
* * *
IS NOW making
* * *
ANOTHER WOW! in
* * *
THE ROMANCE OF
*i* *fc
AN ACTRESS
* * *
P. S. It was written
* * *
By LANGDON McCORMICK
* * *
Author of "THE STORM"
* * *
NUF SED!
The seventh one of
The Chadwick 9
Let's Go!
The first release of the season under this trad*
mark will be the screen version of JameS
Kyrle MacCurdy's well-known stage play,
"A Little Girl in a Big City."
As the locale of the story deals with
New York the entire production will be
made in and around Manhattan on the exact
spots called for in the story. Burton King,
who has more than a score of screen suc-
cesses to his credit will direct the picture
and he and Mr. Saxe are now assembling
a cast of the all-star category. Camera
work on the production will start on March
9th, and shortly after that Air. Saxe will
proceed to Hollywood to set the wheels of
the West Coast units in motion.
Other productions to be made by Gotham
productions and to be released in the order
named are: "The Police Patrol," "Racing
Blood," "Part Time Wife," a new special
featuring "Thunder" the marvel dog and
others to be announced shortly.
* * *
BIG STATE-RIGHT DEAL
CLOSED BY RAYART
One of the largest Independent contracts
closed in the State right fields during the
new year was consummated last week after
a week of negotiations between W. K. Jen-
kins, president of the Enterprize Distributing
Company of Atlanta and W. Ray John-
ston, head of Rayart Pictures.
The Enterprize Distributing Company was
formerly owned by S. A. Lynch of Atlanta
and it has been built up by Jenkins, one
of Lynch's porteges, into one of the strong-
est Independent organizations in the coun-
tries. Their activities embrace fifteen of the
Southern and Central Western States and
they maintain eight branch offices, the larg-
est number operated by an Independent or-
ganization.
The Enterprize-Rayart deal gives to the
Enterprize the distribution rights on Rayart
pictures as follows :
For North and South Carolina, Georgia,
Florida, Tennessee and Alabama, on six Reed
Howes releases, six Billy Sullivans, and six
Jack Perrins. For Texas, Oklahoma and
Arkansas, on six George Larkins, and six
Jack Perrins. On western Missouri and Kan-
sas, on six George Larkins, and six Billy
Sullivans. For Eastern Missouri and South-
ern Illinois, six George Larkins, six Jack
Perrins, six Reed Howes, and six Billy Sul-
livans. For Iowa and Nebraska, six Reed
Howes, six Billy Sullivans, six Jack Perrins
and six George Larkin releases. The amount
of royalties involved in the deal will run well
into six figures, according to Johnston of
Rayart.
* * *
ARROW COMPLETES
ANOTHER FEATURE
Closely following the successful premiere
of "The Lost Chord" comes the announcemt
from Pres. W. E. Shallenberger, that the
second of the series of special feature pro-
ductions to be released by Arrow Pictures
Corporation will be "Lena Rivers," Whit-
man Bennett's screen adaptation of the world
famous story by Mary J. Holmes, a novel
which probably attained wider circulation
than any other American romance of its
type.
All camera work on "Lena Rivers" is com-
pleted and the task of cutting and editing
is now in the hands of its producers.
Arthur Lee, president Lee-Bradford Cor-
poration, who says the Independent mar-
ket never offered exhibitors as much
encouragement as it does at the present.
Banner Buys Rights
to "Checkered Flag"
Popular Novel to Be One of Six
Features for Producers of
"Better Pictures"
SAM J. BRISKIN and George H. Davis
of Banner Productions Inc., are plan-
ning a pretentious program for the com-
ing season, and shortly will make definite
announcement of what they propose to do.
They have just purchased the rights to "The
Checkered Flag," by John Mersereau. This
story ran in serial form in the Top Notch
Magazine and is at present on the presses
of Small Maynard & Company, who will
issue it in book form May 26th. By the time
this picture reaches the public it will have
been read literally by millions of people in
the United States.
Many other stories are being considered
and deals for them will be closed rapidly.
It is expected that Banner Productions wdl
make at least six pictures the coming season,
part of them to be produced at the Whit-
man Bennett studios in Yonkers and others
at Hollywood.
Banner Productions has one slogan — "Bet-
ter Pictures." No expense will be spared
the coming season to keep the Banner prod-
uct up to the high standard already set by
this young and progressive organization.
The four Banner pictures made by Ben
Verschleiser have just been sold to Jack
Grauman of Celebrated Players Film Corp.
of Milwaukee for the Wisconsin territory.
CLARA BOW LOANED
TO LUBITSCH
B. P. Schulberg has loaned Clara Bow
to Ernst Lubitsch to play one of the princi-
pal roles in his next production. Miss Bow
who is one of the busiest players on the
coast, has recently been featured in such pro-
ductions as "Capital Punishment," "The Ad-
venturous Sex," and "This Woman."
March 7, 1925
Page 31
Banks View Independents With
More Favor," Says Rogers
De Mille Deal Is Said to Have
Encouraged Liberal Under-
writing of Products
CHARLES R. ROGERS, treasurer of
several independent producing organiza-
tions, regards the recent affiliation of
Cecil de Mille with Producers Distributing
Corporation to be responsible for more lib-
eral credits to Independents. He says that
bankers have assumed a changed attitude and
consider underwriting more sound since the
NOW READY
First Release
THE
KNOCKOUT
KID
with JACK PERRIN
MOLLY M ALONE
JACK RICHARDSON
BUD OSBORNE
RAYART PICTURES
CORPORATION
723 Seventh Avenue. NewYork
Jbreign Distributors
RICHMOUNT PICTURES Inc.
new combine has entered the field. Mr.
Rogers says:
"A reaction of the De Mille deal has been
called to my attention by banks who do busi-
ness with Independent producers. There had
been a reluctance on their part to finance
independent products because they were seri-
ously disturbed as to the future of independ-
ent pictures in view of first-run houses be-
ing controlled by large producers. They
now feel a great deal more optimistic and I
find they are prepared to underwrite inde-
pendent producers with a great deal more
confidence than in the past.
"This is a splendid thing for the industry
at large as it will give the Independents an
opportunity to produce films in competition
with the big combines. It will insure better
pictures for both. Competition always stimu-
lates quality."
FRISCO AUDIENCES LIKE
ARROW DRAMA
Pantages Theatre at San Francisco is
showing "California in '49," an Arrow Pic-
tures Corporation drama, which is drawing
tremendous throngs to the playhouse. It ap-
pears that the western play appeals to Cali-
fornia audiences because of its realistic scenes
of early life in the Golden State. The Pan-
tages management reports a record-breaking
business with the picture.
ARE INDEPENDENTS
BEING CRUSHED?
By SADIE SANDPILE *
A headline to this effect confronted me
in a recent issue to the Exhibitors' Trade
Review. So I decided to investigate. And 1
started out to interview the principal In-
dependent producers in Hollywood.
After getting their "locations," I grabbed
a Sunset Bullyard Bus, paid my thin dime,
got off at Sunset and Beechwood Drive, and
noted there several blocks of studios working
under full blast.
I crashed into one, inquired for a stage
hand named Lee Maloney and waited. Soon
I was introducing myself to this bright-eyed,
pleasant-faced young western actor. I bom-
barded him with questions. Here's the testi-
mony :
Q. "You are Mr. Lee Maloney?"
A. "Yeah."
Q. "You are producing Independent pic-
tures for William Steiner?"
A. "Yeah."
Q. "Are they going over big?"
A. "Yeah."
Q. "You make eight a year, I'm told."
A. "Yeah."
Q. "I hear Ford Beebe writes all your
stories."
A. "Yeah."
Q. "Is he a western author?"
A. "Yeah."
Q. "Are you a western native, Mr.
Malonev?"
A. "Yeah."
Q. "Are you satisfied with the Independ-
ent outlook?"
A.
Q.
dog?"
A.
Q.
A.
Just
ready,
Yeah.'
"Did you
train 'Bulletts' the wondei
'Yeah."
'Did vou train 'Pico' the horse?"
'Yeah."
then a stage hand cried, "Are you
Mr. Maloney?" and the latter re-
plied "Yeah !" He smiled, shook my hand,
and I departed.
I didn't go into the other studios. A glance
at their activity satisfied me with details of
how badly they were "being crushed."
P. S. — *Miss Sandpile is suspected of
being connected with the William Steiner or-
ganization.
CHADWICK GETS SPENCE
TO WRITE SCENARIOS
Ralph Spence, one of the best known
writers of the screen, has become associated
with Chadwick Pictures Corporation in an
editorial capacity. Mr. Spence will write the
scenarios of the complete series of George
Walsh pictures and will edit and title them.
The first of these romantic comedy dramas
will be "American Pluck," which is based
on an original story written especially for
the star.
Ralph Spence, who will assume his duties
with the Chadwick Pictures Corporation at
once, is a veteran of the studios, and has
been conspicuous among the first rank writers
of the screen since his unusually fine titling
of "A Connecticut Yankee in King Arthur's
Court."
Independent
Exhibitors
Do you want the better
class PICTURES for your
THEATRE? If so book
all of the EDITH THORN-
TON PRODUCTIONS.
SUPPORTED BY
LOU TELLEGEN
EARLE WILLIAMS
JOSEPH KILGOUR
ROBERT ELLIS
GASTON GLASS
WILFRED LUCAS
MELBOURNE McDOWELL
THOMAS RICKETTS
HELEN LYNCH
BETTY FRANCISCO
EDDIE PHILLIPS
Address All Communications to
William Steiner
220 West 42nd St.,
New York City.
Page 32
Exhibitors Trade Review
" Shenandoah "To Be
Picturized Soon
B. P. Schulberg Announces He
Will Produce Famous Civil
War Drama
ONE of the most significant production
announcements for next year, issued
thus far, came last week from B. P.
Schulberg when he made public that his pro-
ducing organization will make an elaborate
screen version of the famous American play,
"Shenandoah," as one of its first releases for
1925-26.
"Shenandoah" is a spectacular drama full
of pictorial effects and swift moving plot.
Its background of Civil War days will be
transformed to the screen on a large scale.
With the exception of "Uncle Tom's
Cabin," "Shenandoah" has received the wid-
est presentation of any American drama ever
staged. Written by Bronson Howard, it was
first presented in 1888 with General Sherman
as guest of honor at the opening perform-
ance. Wilton Lackaye, Henry Miller and
Effie Shannon appeared in the original cast.
For the last thirty-six years the play has
been a regular feature of stock repertoire and
has been presented in practically every city
and town in America, reaching an audience
of many millions. It has had five revivals
on the New York stage.
"Shenandoah" was the first stage piece to
dramatize in a spectacular way the colorful
era of the Civil War. It established a vogue
for war plays that resulted in "Barbara
Fritchie," "The Warrens of Virginia," "The
Girl I Left Behind Me," and others. The
Bronson play, however, reached double the
audience of its successors.
* * *
BERGER OPTIMISTIC
ABOUT INDEPENDENTS
Following a six months' survey of the in-
dependent market, B. Berger, general man-
ager for Gerson Pictures Corporation, pro-
ducing a series of Richard Holt productions
at their San Francisco studios, expresses
himself as optimistic about the immediate
future of the independent market.
"With all the national distributors making
claims^ for nothing but super-special films
there is a decided lack of the middle value
productions being exploited. Among the
seventeen thousand theatres about the country
we must not overlook the fact that che vast
majority of these are theatres of the middle
value class.
"There is a great market which the aver-
age independent producer has access to. And
it is a very profitable business, as is attested
by the success which was attained by the
former series of productions m-'de by Gerson.
This success is being closely followed by the
Richard Holt series. Both the New 'York
and West Coast territories, where the pic-
tures have been released prior to their general
release about the country, report unusual
bookings, starting with 'Ten Days' and fol-
lowing with 'Too Much Youth.' "
* * *
BANNER SELLS 26 REELS
IN LONDON
Banner Productions, Inc., announces the
sale of 26 Bert Green Cross Word Puzzle
reels to Ideal Film of London. The brokers
who acted in the transaction were Milton
Cohen and Sidney Garrett, of Interglobe.
The Cross Word Puzzle reels have already
taken America by storm and are quite the*
film novelty of the season. Banner Produc-
tions will shortly make some interesting an-
nouncements about the Cross Word Puzzle
reels.
WEISS BROTHERS
ENLARGE QUARTERS
Weiss Brothers' Artclass Pictures Cor-
poration is planning to take over additional
space in the Loew State Theatre building,
1540 Broadway, in order to make room for
the press books and other advertising acces-
sories on the Buddy Roosevelt and Buffalo
Bill, Jr., series and their other attractions.
Formerly this material was shipped directly
from the manufacturers and was stored by
him, but so many mistakes and delays
occurred and so much confusion of orders
resulted, that Weiss Brothers*" Artclass Pic-
tures determined to handle all shipments to
their exchanges and theatres, as far as pos-
sible, directly from their own offices. In this
way it is possible to ship out orders on the
same day that they are received, an advan-
tage which Louis Weiss, managing executive
of Artclass, declares far outweighs all other
considerations and insures the promptest kind
of service to their franchise holders.
This increase in the size of the Weiss
Brothers' offices has been necessitated by the
two new Buddy Roosevelt and Buffalo Bill,
Jr., 1925 series, and the third series of eight
five-reel action-stunt features, with a well
known Western star, making twenty-four in
all, which Artclass will handle this year, in
addition to their regular specials.
ALBANY, N. Y.
Alb— 1 First Graphic Exchanges, 656 Broadway.
ATLANTA, Ga.
Atl — 1 Southern States Film Co., 87 Walton St.
Atl — 2 Creole Enterprises, (See New Orleans Add.)
BALTIMORE, Md.
Bal — 1 Art Film Service, 228 No. Gay Ctreet.
BOSTON, Mass.
Bos — 1 Independent Films, 10 Piedmont Street.
Bos — 2 Cosmopolitan Film Co., 14 Piedmont So.
Bos — 3 McConville & Montague, 12 Piedmont St.
Bos — 4 American Fea. Film Co., 37 Piedmont St.
BUFFALO, N. Y.
Buf — 1 First Graphic Exchanges, 257 Franklin St.
CHICAGO, IU.
Chi— 1 Celebrated Play'rs Corp. 810 S. Wabash Av.
Chi — 2 Epic Film Attractions, 808 S. Wabash Ave.
Chi — 3 Renown Pictures, Inc., 806 S. Wabash Ave.
Chi — 4 Film Classics Ex., 831 So. Wabash Ave.
Chi— 5 Greiver Prod., Chicago, 831 S. Wabash Av.
Chi — 6 Security Pictures, 808 S. Wabash Ave.
CINCINNATI. Ohio
Cin — 1 Standard Film Serv., Broadway Film Bldg.
Cin— >2 R. G. Hill Ent. (See Pittsburgh Add.)
CLEVELAND, Ohio
Cle — 1 Standard Film Service, 617 Film Bldg.
Cle— 2 R. G. Hill Ent. (See Pittsburgh Add.)
Cle — 3 Skirboll Gold Seal Prods., Film Bldg.
Cle — 4 Security Pictures Co., 514 Film Bldg.
DALLAS, Texas
Dal — 1 Southern States Film, 302 S. Harwood St.
Dal — 2 Creole Enterprises (See New Orleans Add.)
Dal— 3 Southwest Film Corp., Film Bldg.
Dal — 4 Midwest Film Ex., 2111 Moser Ave.
Dal — 5 All Star Feature Films, Film Exch. Bldg.
DENVER, Col.
Den — 1 Mountain States Film Att., 2104 Broadway.
Den — 2 Arrow Photoplays, 2040 Broadway.
Den — 3 De Luxe Feature Film Co., 2020 Stout St.
Denver, Colo., for territories of Colo., Utah,
Wyo., Ariz., and New Mexico.
DETROIT, Mich.
Det — 1 Standard Film Service, Joseph Mack Bldg.
Det — 2 Rex Film Company, Joseph Mack Bldg.
INDIANOPOLIS, Ind.
Ind — 1 Celebrated Players Film Corp., 144 W. Ver-
mont Street.
Ind — 2 H. Lieber Company, 215 Wimmer Building.
KANSAS CITY. Mo.
KC — 1 Independent Film Co., 117 West 17th St.
LITTLE ROCK, Ark.
LR — 1 Homestate Film Co., 1114 W. Markham St.
LOS ANGELES, Cal.
LA — 1 All-Star Feature Dist. Inc., 915 S. Olive St.
LOUISVILLE, Ky.
Lou — 1 Big Feature Rights Corp., 221 S. Third St.
Columbia Students
Submit Forty Plots
One-Half of Photoplay Class
Competes for Prizes as
Scenario Contest Ends
OUT of eighty students attending Mrs.
Florence Taylor Patterson's photoplay
writing class at Cdlumbia University,
forty have prepared scripts for the prize con-
test of the Independent Pictures Corporation.
The contest closed last week and awards will
be announced in a few days.
The awards consist of three cash prizes
and the winning scenarios will be screened
by the film producers. They will also be
submitted to the Continuity Classes of the
University and an additional prize will be
offered for the winning continuity.
The result of the contest is being watched
with interest and will, more or less reflect
the ability of the Columbia school to prepare
writers for the screen. Heretofore, various
schools teaching scenario writing have fallen
down in technique, and directors were com-
pelled to rewrite available material that of-
fered prumising ideas.
MILWAUKEE, Wis.
Mil — 1 Celebrated Players Corp., 713 Wells St.
Mil — 2 Epic Film Attractions (See Chicago Add.)
Mil — 3 Ludwig Film Ex., Film Bldg.
Mil — 4 Mid-West Distributing Co., Toy Bldg.
MINNEAPOLIS, Minn.
Min — 1 Friedman Film Corp., Film Exchange Bldg.
Min — 2 F. & R. Film Co., Loeb Arcade Bldg.
Min — 3 Celebrated Film Exchange, fc06 Film Ex-
change Bldg.
Min — 4 Advance Pictures, 306 Film Exch. Bldg.
MONTREAL, CAN.
Mon — 1 Film De Luxe Co., 12 Mayor St.
NEW ORLEANS, La.
NO — 1 Southern States Film Co., 616 Saratoga St.
NO — 2 Creole Enterprises, Inc., 1401 Tulana Ave.
NO — 3 M. D. Martin Attractions, 405 Dryades St.
NEW YORK CITY
NY — 1 Commonwealth Film Corp., 729-7th Ave.
NY — 2 A-l Film Exchange, 729-7th Ave.
NEW YORK STATE
NY — 3 Dependable Pict. Corp., 729-7th Ave. N. Y.
NY — 4 Capital Film Co., 729 Seventh Ave., N. Y.
OMAHA, Neb.
Oma — 1 Liberty Films Inc., 1514 Davenport St.
PHILADELPHIA, Pa.
Phi — 1 Masterpiece Film Att., 1329 Vine Street.
Phi — 2 De Luxe Film Co., 1318 Vine Street.
Phi — 3 Imperial Pictures, 1302 Vine St.
PITTSBURGH, Pa.
Pit — i Federated Film Exchange, 1018 Forbes St.
Pit — 1 R G. Hill Enterprises, 1010 Forbes St.
Pit — 3 Apex Film Service 1026 Forbes St.
Pit — 4 Standard Film Exch. 1030 Forbes St.
SALT LAKE CITY. Utah
SLC — Preferred Pictures Co., 52 Exchange PI.
SAN FRANCISCO, Cal.
SF — 1 All-Star Fea. Dist., 209 Golden Gate Ave.
SF — 2 Progress Film Service, 177 Golden Gate Av.
ST. LOUIS Mo.
SL — 1 Columbia Pictures Corp., 3317 Olive St.
SL — 2 Sam Warner, United Film Exchange 3314
Lindel Blvd.
SEATTLE, Wash.
Sea — 1 Western Film Corp., 2014 Third Avenue.
Sea — 2 Quality Pictures, 2006 Third Avenue.
TOKONTO, CAN.
Tor — 1 Premier Films, Ltd., 15 Richmond St., E.
WASHINGTON, D. C.
Wash — 1 Trio Produc. (926 N. Jersey Ave., N. W.
Wash— 2 Exhibitors Film Exch., 916 G St., N. W.
FOREIGN RIGHTS, N. Y. CITY
FR — 1 Simmons-Kahn Enterprise, 220 W. 42nd 8t
FR — 2 Inter Ocean Film Corp., 218 W. 47th St.
Where to Book Them!
A Selected Active List of Independent Exchanges
Listed alphabetically by key-cities and presented for abbreviating purposes in the advertising of national
distributors so any exhibitor may quickly locate the nearest exchange to his town which handles
any independent release. For example: When a national distributor advertises "Phi — 2" in
his list of exchanges, any exhibitor in Western Pennsylvania or Southern New Jersey
can readily understand by referring to this list that the Philadelphia exchange
mentioned is the "De Luxe Film Co., at 1318 Vine St."
March 7, 1925
Page 33
PRODUCTION HIGHLIGHTS
GARDNER JAMES reversed the Lochi-
var tradition when he jumped from the
East to California and won instant recog-
nition. The stage juvenile who recently
came to Hollywood was engaged for a
leading role with Harry Carey in "Silent
Salverson" and has just finished the film,
his first Western role. He formerly played
in several society dramas in Griffith stock
in the East.
* * *
HAROLD LLOYD'S next production
for Pathe is to be completed in April, with
a release date scheduled for early fall,
allowing time for cutting and editing the
film. The new comedy is said to have
tremendous exploitation possibilities.
* * *
C-B-C announce that Douglas is now
pushing work on the continuity of their
new picture, "After Business Hours." The
story was published in Hearst's magazine
under the title, "Everything Money Can
Buy."
ELAINE HAMMERSTEIN signed a
contract with Columbia Pictures Corpora-
tion for next year's series of pictures. She
appeared in four of last year's eight Co-
lumbia films.
* * *
"THE MAN SHE BOUGHT" is to be
Constance Talmadge's new picture for the
Joseph M. Schenck productions. Norma
will also be starred in a big feature, the
title of which has not been selected.
EDWIN CAREWE has started photog-
raphy on Sir Philip Gibbs' novel, "Heirs
Apparent." Lloyd Hughes and Mary Akin
have been signed for important roles.
"THE BOOMERANG" finally reached
New York. This Belasco success is to be
rel eased this month by B. P. Schulberg
Productions.
* * *
M. C. LEVEE has started production
on "Just A Woman," with Al Cummings
directing.
EDMUND BURNS will return to Holly-
wood April 1, to begin work on Cecil de
Mille's first picture under his five-year
contract. He is now finishing
opposite Bebe Daniels in "The
Manicure Girl" at the Famous
Players studio in Long Island
City.
BETTY BLYTHE is star-
ring in Sir Henry Rider Hag-
gard's story of "She." which
is being filmed in Berlin.
* * *
"OUTLAWED" has given
Eddie Phillips his first chance
to play a straight lead. It is
being directed by Henry Mc-
Carty.
"THE LEDGER OF
LIFE," which is Remud Hoff-
man's feature for Producers
Distributing Corporation, in-
cludes in its cast, Gladys Hu-
lette, Robert Aqnew. Mildred
Harris. David Butler. Arthur
Hovt, Betty Francisco. Charles
Sellon and Willis Marks.
* * *
"DADDY'S G O N E-A-
HUNTING," tentatively
known as "A Man's World."
Zoe Akins' play, will be re-
leased by Metro this month.
Rex Ingram, one of the foremost picture
directors, meets Blasco Ibanez, famous
Spanish author, and they discuss the com-
ing Metro feature, "Mare Nostrum" which
was written by Ibanez and is being di-
rected by Ingram and filmed in France.
"FAINT PERFUME" is to give Alyce
Mills her first feature role under B. P.
Schulberg with whom she signed a long
contract.
* *
"ASHES," purchased by E. M. Asher of
Corrine Griffith Productions, will be
adapted to the screen by June Mathis,
through a special arrangement made with
First National.
REX INGRAM, now abroad, producing
"Mare Nostrum" for Metro-Goldwyn-
Mayer, says he is making the biggest pic-
ture he ever undertook. It will have a long
cast of foreign players, all of whom have
been engaged. Alice Terry and Antonio
Moreno, of course will hnndle the leads.
One of the thrilling scenes in Vitagraph's "The Clean Heart."
Margaret de la Motte is shown clinging to Percy Marmont's
wrists, but she loses her hold and falls on the rocks
below. It is one of the big scenes of the production.
FRED NIBLO, who is finishing "Ben
Hur" in Hollywood tells about his ex-
periences in Rome where the first part of
the big production was made. He said
the Metro producers imported a whole
herd of camels from Tripoli, and to pro-
vide for the presence of Nubian slaves in
the film, they had to secure semi-savage
blacks from the interior of Tunis.
* * *
WHITMAN BENNETT STUDIOS
announce that Lionel Barrymore, Johnnie
Walker and Marguerite De La Motte will
play the three leading roles in "Children
of the Whirlwind," adapted from one of
the best sellers. The story is described as-
a "regeneration crook play."
LOWELL SHERMAN, now playing ini
"High Stakes" in Chicago, was signed by
Warner Brothers for starring in several
novels the producers recently purchased
for adaptation to the screen. Sherman
will start on his first picture in June.
"NATIONAL ANTHEM," is Corinne
Griffith's new starring vehicle, work on
which has been started at the United
Studios. Al Santell is directing. It will
be released by the First National.
* * *
FRANK LLOYD expects to start this
week on his film version of Rex Beach's
novel, "Wings of Chance," for First Na-
tional release. He has selected a splendid
cast.
HARRY BEAUMONT, in filming "Rose
of the World" decided to build his own
"locations." As a result the Beaumont
unit will make no more location trips.
"HEADLINES" is the second St. Regis
feature now being made for Associated
Exhibitors. The director and cast will be
announced this week.
* * *
"GALLOPING VENGEANCE" is the
fourth Bob Custer series to be completed
by Independent Pictures Corporation. It
is a western thriller.
* * *
WILLARD MACK, well-known play-
wright and actor, who wrote two stories
for Jackie Coogan. has been
engaged to do another Coogan
script.
* ♦ ♦
VIVIA OGDEN was play-
ins: in stock in Cleveland,
Ohio, when she was sent for
to play the part of Aunt Effie
in Hobart Henley's produc-
tion of "The Denial" for Met-
ro-Goldwyn-Mayer.
JOHN ARNOLD, camera-
man for King Vidor, who is
directing "Proud Flesh," was
almost asphyxiated recently
when he was strapped to the
back of a taxi cab to film
some scenes while on location
in San Francisco.
* * *
ERIC VON STROHEIM
used 500 extras in the Ambas-
sador Ball scenes of the
modernized film version of the
famous light opera "The
Merry Widow," which the
noted director is making for
Metro. At the ball every coun-
try of the world was repre-
sented by a plenipotentiary
extraordinary in full regalia.
Page 34
Exhibitors Trade Review
"EXCUSE ME" is expected to have an
appeal for the clergy, on account of the
appearance of so many ministers in the
picture. Some hundred clergymen going to
a convention is one of the big scenes.
* * *
AL GOULDING will direct Rupert
Hughes' next production of "A Girl's Re-
bellion," from Hughes' own story, and is
assembling his cast for this Metro picture.
For seven years Goulding has been direct-
ing short comedies, until his work on "Ex-
cuse Me" brought him recognition of his
ability on full-length features.
* * *
OWEN DAVIS' famous stage play
"The Detour," is now being shaped into a
screen story by E. Richard Schayer in
association with Elmer Harris, for early
fall release by Producers Distributing Cor-
poration. The play is rated as one of the
Al Woods' outstanding stage successes.
* * *
"BEAUTY AND THE BAD MAN"
troupe under the direction of William
Worthington, returned to the Peninsula
studios from Hollywood where most of the
exterior scenes for this Frank Woods'
production were made. It will be released
by Producers Dist. Corp. on March 9.
"SALVATION HUNTERS," Joseph
von Sternberg's production for United Ar-
tists, broke a seven-year box-office record
at the California theatre, San Francisco,
during its world premiere. Gloria Hale,
who plays the part of "the girl" in the
picture will be Charlie Chaplin's next lead-
ing lady.
* * *
UNIVERSAL PICTURES are prepar-
ing "The Goose Woman," a Rex Beach
story, with an all star cast. Clarence
Brown will direct it.
j}« ;je ifc
RICHARD BARTHELMESS hurried
to New York from California to start work
on "Soul Fire," the picture he will make
from Martin Brown's play, "Great Music,"
under the Inspiration Banner for First Na-
tional release. His director, John S. Rob-
ertson, has the sets of early scenes ready.
Bessie Love will appear in the film but the
leading woman has not been selected yet.
Ricardo Cortez and Frances Howard are
featured in several unusual scenes in "The
Swan," second of. Paramount's famous 40.
WILLIAM S. LAUB has been given
entire editorial supervision of the Banner
production "Daughters Who Pay" and is
now preparing it for release. He is also
cutting and titling the Jans feature, "The
Mad Dancer" and will prepare the scenario
for "Ermine and Rhinestones," the latter
title to be changed.
* * *
RAYART PICTURES this week an-
nounce the acquisition rights on the Harry
Webb production "Winning a Woman" a
five reel comedy-drama featuring Jack
Perrin, Josephine Hill, Tommy O'Brien
and William H. Turner.
* * *
RICARDO CORTEZ in a title role of
"The Spaniard" is given his big chance
on the screen at the F-P-L Hollywood
studio where production has started. Cor-
tez's work in "Feet of Clay," "Argentine
Love," and "The Swan," merited the op-
portunity, say the Paramount producers.
FLORENCE VIDOR, under her new
long-term contract wtih Famous Players-
Lasky Corporation, will get her first role
in "Are Parents People?" This is the
popular Saturday Evening Post story and
will mark Miss Vidor's first appearance
in several years before the camera.
* * *
CLIFFORD S. ELFELT is directing
"Fighting Courage," a Frank Howard
Clark story, starring Ken Maynard, cow-
boy star and Fern Lorraine in leading
roles. This will be the second of a series
of eight society stunt pictures starring
Maynard, to be produced by Elfelt.
* * *
PARAMOUNT will have Howard Hig-
gin and Sada Cowan in a series of new
pictures, according to a contract the two
signed with Famous Players-Lasky. Hig-
gin will direct and Miss Cowan will write
scenarios for him alone. Higgin was
former art director for Cecil De Mille.
* * *
"PAMPERED YOUTH," recently play-
ing at the Rialto, New York, is the screen
version of Booth Tarkington's story, "The
Magnificent Ambersons." The novel won
the Pulitzer _ prize of the year it was pub-
lished as being the best book to represent
the high ideals and wholesome standards
of American manhood.
Hollywood Close-Ups
The grass is always green,
And the sun melts all the snow
Before it's ever seen
On Hollywood's famous row.
A poet is out of luck in Hollywood. Direc-
tors refuse to believe he can rhyme films
with fame.
* ♦ ♦
They say his meter will not work in a
box-office.
So the long-haired wanderer who applied
at the studios this week seeking a chance to
make "struggling directors famous" went on.
his way, musing :
"They fail to see my point
To bring them wealth and fame,
So I'll pass up this joint
And forget it had a name.*'
* ♦ ♦
M. Cohen, publisher of Filmland Batavia,
and also a motion picture exhibitor of
Semarang, Java, visited Hollywood to
make a study of production methods. He
also was guest of Julius Bernheim, gen-
eral manager of Universal Studios, with
whom he spent several days. "The East
Indians are enthusiastic picture fans," ha
said.
** *•.'
Mr. and Mrs. Benjamin Warner, parents
of Warner Brothers, arrived in Hollywood,
where they will make their future residence.
They relinquished active management of
Warner Theatre, Niles, Ohio, which they
conducted for several years.
The Niles, Ohio, theatre was a project
conceived and financed by the Warner boys
in their old home town, which they turned
over to their parents who, until their move
to Hollywood, have been actively in charge
of its management. The old folks expect to
;-pend the remainder of their days in Cali-
fornia.
* * *
Evangeline Longfellow Unsell was the
way one of Hollywood's best known scenario
writers was baptized. Both of her parents
loved poetry and considered Longfellow's
"Evangeline" the most beautiful verse epic
of the age. Now she is called plain "Eve,"
and even signs her checks that way.
* * *
Alyce Mills arrived from New York to
begin work with B. P. Schulberg Productions
under her new contract.
In "The Boomerang," the new B. P. Schulberg Preferred picture, Anita Stewart and
Bert Lytell are given wide scope to reveal their talents amidst enchanting scenes.
'Startling thrillers, beautiful backgrounds, and new sensations are promised.
March 7, 1925
Page 35
News of Exhibitor Activities
Earnest L. Crandall, president Visual In-
struction Association of America, presents
Carl Laemmle with silver trophy in appre-
ciation of the many clean films he produced.
MANITOBA EXHIBITORS
ELECT OFFICERS
The Manitoba Motion Picture Exhibitors
Association held its annual meeting at the
Marborough Hotel, Winnipeg, Manitoba,
Thursday, February 19, when D. E. L. Fisher,
manager of the Garrick Theatre, Winnipeg,
was elected president in succession to Helmer
Jernberg, manager of the Province Theatre,
Winnipeg. L. Straw, manager of the Star-
land Theatre, Winnipeg, was elected vice-
president of the provincial organization, and
Gordon Lindsay, of Winnipeg, was elected
secretary-treasurer. Mr. Lindsay was elected
to the secretaryship in succession to R. Ker-
shaw, who had been an officer of the associa-
tion for many years. As a resulr of these
elections, the Manitoba Exhibitors now have
practically a new board of officers.
The association has been actively engaged
in waging a campaign against the Manitoba
amusement tax in an effort to secure a sub-
stantial reduction of the tax. Application for
a cut in the tax is to be made shortly before
the present provincial legislative session.
NEW HACKENSACK
HOUSE TO SEAT 2,500
Hugh Otis, manager and owner of the
Lyric Theatre, Hackensack, N. J., wasi
granted a license and permit to erect a new
picture theatre to seat 2,500 at 191-3-5 Main
Street.
When completed, this will be the largest
and most modern motion picture theatre in
northern New Jersey. Work will start im-
mediately. C. V. R. Borgert, of Hackensack,
is the architect, and the plans call for many
innovations. It will show first-run pictures.
NEGRO HOUSE SOLD
The New Rialto Theatre, Kansas City,
completed a few months ago at a cost of
$100,000, has been purchased by a syndicate
of persons and will be managed by Benoni
Franks, operating under the policy of Junior
Orpheum vaudeville in conjunction with
motion pictures. The theatre is a negro
house, a negro jazz orchestra being one of
its features.
SPOKANE EXHIBITOR
MAKES HIT WITH PUBLIC
A genial host is Mike Newman of the
American Theatre, Spokane, Wash., which
he recently opened. Mr. Newman has im-
bued his entire staff with the thought of
"service with a smile" and one indeed feels
a welcome guest, from the ticket window
through the show and out again.
The American, had a splendid opening at
which hundreds were turned away. Mr.
Newman, who had never invaded Spokane
before, showed in a very few days that he is
a true showman, and the entire town is
with him. He has a most interesting history,
having a long line of theatrical roles to his
credit, in addition to a few years' experience
in the Orient where he served as a Colonel
in the Chinese army during the overthrow of
the Manchu dynasty, receiving the Manchu
decoration, highest of Chinese honors, for
his gallantry. He continued to sell films in
the Orient for some time after the war was
over, returning finally to become associated
with Sid Grauman, a boyhood chum.
Mr. Newman became well-known in his
Grauman connection for some of his wonder-
ful prologue effects, and under association
with this master showman, developed his full
talents. He is now giving Spokane the bene-
fit of many of his showmanship ideas, and
will in the early spring begin to expand his
chain of Newman Theatres, Inc.
Pauline Starke is featured with Tom
Moore in "Adventure," that gripping Jack
London story being made by Famous
Players-Lasky Corp. for early release.
New Jersey Exhibitors Launch
Drive Against Sunday Laws
THE Motion Picture Theatre Owners of
New Jersey, after months of prepara-
tion, last week launched a State-wide
campaign for a liberal interpretation of the
Sunday laws, including the right to keep their
theatres open on Sunday.
Assemblywoman Carty's Bill No. 65, in-
troduced in the New Jersey House of As-
sembly, under which the theatre owners hope
to win the several suits for which they are
fighting, has been the objective of the most
serious opposition by those favoring the
rigid observance of every existing law in the
State, Blue or of any other tint.
At a meeting of the Board of Directors of
the M. P. T. O., N. J., on Thursday, Feb-
ruary 19, in Camden, Charles Hildinger,
Chairman of the Legislative Committee of
the State body, submitted a report favoring
an early vote by the Assembly, in order
that the legislators may be put on record
with regard to their sentiments for or against
a liberal Sunday. Despite the fact that a
great majority of the most influential news-
papers throughout New Jersey feel that the
Carty Bill reflects public sentiment, many
members of the Assembly would, it appears,
seek to convey the impression that just the
opposite is the fact. No date has been fixed
for a public hearing on the bill. The Leg-
islative Committee has, it is stated, created
an unusually favorable opinion in the House
as a result of its tactful handling of this
problem.
Another measure of State-wide importance
new pending is Senate Bill No. 241, intro-
duced by Senator Blackwell, which confers
on the Board of Tenement House Super-
vision of the State of New Jersey author-
ity to license and inspect theatres, places of
public assembly, etc., in boroughs, towns or
cities having a population less than ten thou-
sand.
This measure, intended to protect the pub-
lic in communities having no local lene-
ment House Commission, has met with unani-
mous support from all the theatre owner
representatives in the Commonwealth. Fur-
ther than this, these directors have asked
that the measure be broadened to include
communities with populations up to twenty
thousand because of the benefits to be de-
rived. The measure provides for the inspec-
tion of theatres as well as meetingplaces, and
all places of public assembly. This matter is
now in the hands of the Legislative Com-
mittee and Joseph Varbalow, general counsel
and legal advisor of the M. P. T. O., N. J.,
who addressed the Camden meeting on
Thursday. Mr. Varbalow spoke in favor of
both measures.
President Seider urged theatre cwners to
communicate with their representatives for
the purpose of being recorded in favor of the
bill, and also to circulate petitions for the
signatures of their patrons. He also reported
it was through the efforts of the New Jer-
sey organization that the Tenement House
department was prevailed upon to include in
the measure "all places of public assembly."
EXHIBITOR CATCHES
HOLD-UP MAN
He does not forget faces — nor hands — T.
J. Wilson, who operates the Bancroft and St.
John Theatres, suburban houses of Kansas
City, told an assistant county prosecutor
Saturday. Mr. Wilson told the prosecutor
that c. the morning of January l9 two men
accosted him as he left his apartment and
forced him into a motor car, robbing him
of $371, a diamond stickpin valued at $125,
and a watch valued at $25.
Wednesday, Mr. Wilson said, he got into a
taxicab and recognized the driver a-> one oi
the bandits who had robbed him. He knew
his face and hands, he said, because he had
observed them closely during the robbery.
Page 36
"Fitz-Mack" Circuit
Extended in Michigan
Purchase of Adrian House Is
Beginning of Expansion Pro-
gram for Growing Firm
THE Fitzpatrick McElroy Company of
Michigan, popularly known as "Fitz and
Mack" have started on an expansion
program extending their chain of picture
theatres. Their purchase of the New Fam-
ily Theatre in Adrian, Michigan, adds an-
other fine house to their growing circuit,
more than half of which is in the cherry
growing state. They already have holdings
in Alpena, Benton Harbor, St. Joseph, Cad-
illac, Ludington, Manistee, Traverse City,
Three Rivers and Big Rapids.
The purchase of the Adrian house is the
beginning of their spring program of en-
larging the chain. Financial arrangements
have been made for doubling their holdings
in 1925. The firm also owns theatres in
Illinois and Wisconsin, having been unusually
successful in picking sites in towns in which
industrial conditions promise growth in com-
munity enterprise.
The acquisition of the latest theatre in-
cludes the purchase of the theatre subject
to a long ground lease. Work of remodeling
is to start at once and various improvements
are contemplated. First-run pictures are to
be shown at popular prices, a policy that is
being pursued in all their houses. The popu-
lar priced theatre, in the opinion of the two
partners, is the most substantial method to
insure growth if the pictures are carefully
picked. "A square deal will always win,"
says Mr. McElroy, "and it is our intention
of giving the public just a little more for
their money than it can get elsewhere. That's
what helped us grow from a small beginning,
and the formula has stood the test. We
are going to stick with it."
OIL STRIKE HELPS
THEATRE OWNER
Oil wells, as a rule, have little to do wiih
motion picture theatres but the $60,000 im-
provement work to start on the Belmont
Theatre, a suburban house, of Kansas City,
was made possible by an investment of Ed-
ward Grogger, manager, in a Wagner
County, Okla., oil well. The well "hit," so
the Belmont, located at St. John and Oakley
avenues, will receive the "dressing up" of
its life.
The theatre will be entirely remodeled and
will be of terra cotta, facing St. John avenue
on a 75-foot frontage and will be 125 feet
deep. A 600-seat balcony will be built, en-
larging the seating capacity of the house
from 1,100 to 1,800. A stage, large and
elaborately equipped, will be a feature.
"I intend to start construction work in a
few days," Air. Grogger said. "And there
will not be a dollar to stand in the way of
all possible improvements and conveniences
for patrons."
* # *
EASTMAN THEATRE
WINS TAX SUIT
Efforts to compel the city of Rochester
to tax the Eastman Theatre and School of
Music collapsed this week when the Court
of Appeals in an unanimous decision upheld
the decision of a lower court declaring the
procedure brought to that end was defective.
Julius Hoesterey, Jr., Farmer-Labor candi-
date for mayor in 1923, began the action in
July, 1923, with James L. Brewer as his
attorney. The action was in the nature of a
certiorari proceedings designed to have the
courts review the action of the city board
of assessors in exempting the theatre and
school properties from assessment and mun-
icipal taxation. By the decision of the Court
of Appeals, notice of which was received
the other day by Mr. Brewer and Corpora-
tion Counsel Piatt, the action comes to a
close. None of the judges wrote an opinion
in the case.
In effect, the courts did not decide upon
the merits of exempting the properties from
taxation but rather decided that there is
no way under present law whereby such
exemptions can be tested in the courts under
certiorari proceeding.
^'—ii.tl'l..
Charlie Chaplin experiences real thrills in the United Artists' coming feature "The
Gold Rush," an Alaskan story, nearing completion. For once, Charlie gets real
work to do in what its producers call "the last word in comedy pictures."
Exhibitors Trade Review
Exhibitor Arrested
For Misleading Ads
Fox Film Corporation Forces
Theatre Firm to Court for Dis-
playing Wrong Posters
THE Belritz Amusement Company, oper-
ating the Melrose theatre, Bronx, New
York, was summoned to court by the
Fox Film Corporation for displaying posters
of the film company in their theatre lobby
when other films were shown in:ide.
The complaint cited a violation of Sec-
tion 421 of the city's penal code, charging
that the theatre management was "guilty of
false and misleading advertising; in that the
manager knowingly displayed Fox posters in
his lobby when in reality the theatre was
offering an inferior production." False repre-
sentation is a criminal offense, punishable by
a fine of $500 or six months' imprisonment,
or both.
Included in the evidence submitted to the
court was a photograph of a Fox poster,
exhibited in violation of the law. Among
the witnesses who appeared against the the-
atre manager were his patrons who said they
saw the poster and resented the misrepresen-
tation.
After the defendant made a plea for clem-
ency and given his promise to avoid similar
advertising in the future the Fox interests
agreed to a plea of guilty to a lesser of-
fense.
* * *
ST. JOSEPH WANTS
GEORGIA HALE FILM
St. Joseph, Mo., exhibitors, are anxiously
awaiting a picture starring Georgia Hale,
who succeeded Lita Grey (Mrs. Charlie
Chaplin). They are ready with an extensive
publicity campaign once they get word the
film is coming.
Georgia Hale is a St. Joseph girl with a
wide acquaintance. "Her popularity," say the
theatre owners, "will pull bigger crowds than
any picture we could book."
NEW INDIANA FIRM
Articles of incorporation have been filed
with the secretary of state of Indiana by the
Maywood Theatre Corporation, Hammond,
Ind, with a capital stock of $50,000. The
company will operate theatres in northern
Indiana. Directors, as given in the incor-
poration papers, are Normal Kristoff, Stanley
Kolanki, Samuel D. Skufakiss, Samuel R.
Gilmore, Jacob Lurie and Frank Koznarski.
POLICE SEEK "ARTIST"
A "ballyhoo" artist, who "ballyhooed" some
good citizens of Manhattan, Kas., out of
some hard earned money, including a worth-
less check for $42, is being sought by Kansas
exhibitors. The man, a tall slender fellow,
wearing glasses, a soft felt hat and brown
suit, represented himself to be Jack Cross of
the Wareham Theatre as a ballyhoo artist,
acrcbat and what not. Then he proceeded
to "collect."
$ $ - . 4p
EXHIBITORS GIVE $1,000
Exhibitors in Syracuse, N. Y., became
members of the Buffalo Zone Committee last
week and contributed about $1,000 toward
meeting the running expenses of the com-
mittee. There was a luncheon at the Hotel
Onondaga preceding the meeting.
Walter Hays of Buffalo, president of the
New York State M. P. T. O., and Jules
Michaels, also of Buffalo, were present and
spoke.
March 7, 1925
Page 37
ROUND TABLE BRIEFS
Fulton Cook, of the Bungalow Theatre,
St. Marys, Idaho, stopped in Spokane on
his way south on a business trip to Cali-
fornia.
* * *
L. L. Bent has taken over the manage-
ment of the Iris theatre at Corsicanna,
Tex., and changed the name to The Gem.
* * *
Sig Samuels, owner of the Metropolitan,
Atlanta, is back home after a business trip
to New York.
* * *
Messrs. Dodge and Baker opened their
new theatre in Myrtle Point, Ore., on Jan-
uary 30. It is one of the finest small town
picture houses in the state.
* * *
Manager Campbell of the Palace theatre
at Benton, Tex., has added the Connelle
and Prince theatres of Eastland, Tex., to
his group.
* * *
J. F. Sheffield, of the Greater Features
Picture Corporation, is in Portland, Ore-
gon, from Seattle, on business for1 the
firm. * * *
George Blethorn, Paramount traveler
■out of Dallas, Tex., had a narrow escape
in an automobile wreck in which he suf-
fered severe bruises.
* * *
The Williamson Theatre, Winter Haven,
Florida, is being built by F. E. Williamson
who already has two houses there. It will
seat 1000.
* * *
A. J. Hickman has taken over the man-
agement of the Hortense Theatre, In-
dianapolis, formerly operated by C. D.
Ferry, who also owns the Best Theatre.
* * *
"Dutch" Olsmith, former branch man-
ager for Associated Exhibitors at Okla-
homa City, is now a Metro-Goldwyn sales-
man at the Oklahoma metropolis.
* * *
R. W. Rohn, owner of the Opera House,
Tell City, Ind., has taken over the Wright
Theatre at Linton, Ind., from Fred
Wright. The name of the theatre has been
changed to the Linton Theatre.
* '* *
Roy Williford, growing South Carolina
theatre owner, now controls houses in Ches-
ter, Union, Gaffney, Laurens, Newberry,
Rock _ Hill, Spartanburg and Greer, South
Carolina, also Charlotte, North Carolina.
Buck Wakefield, of the Criterion theatre
at Enid, Okla., has been selected to man-
age the American theatre of that city. He
is succeeded by C. E. Sassen of Galveston,
Tex., who promises some new stunts for
the Criterion.
* * *
William Spearman, of Edmund, Fred
Pickerel of Ponca City, and Fred Jackson
of Pawhuska. Okla., are the new members
of the Oklahoma Exhibitors Association
for 1925, with Charles Hutchinson and
Harry Britton as substitutes.
Gus A. Metzger, managing director of
the Rivoli theatre, Portland, Oregon, and
prominent in motion picture affairs in the
state has been reappointed a member of
Portland's motion picture censor board,
the other members being J. J. Parker and
John Washtock.
* * *
The retirement of Jesse Jones, the popu-
lar exhibitor of Canon City, Colo., is re-
gretted by the newspapers in that city.
His Jones Theatre was leased to B. P.
McCormick, of Florence, Ariz., who is also
very_ popular. Mr. McCormick will also
continue operation of his Liberty Theatre
at Florence.
Theatre Owners to
Oppose Bad Laws
Walter Hays Wins Out With
Syracuse Exhibitors and
Gets Strong Support
Walter Hays, president of the Motion Pic-
ture Theatre Owners of New York State,
Inc., and J. H. Michael, chairman of Buffalo
Zone, journeyed from Buffalo to Syracuse
last Monday to attend a meeting of exhibi-
tors in that city. The pow wow, like recent
ones in Buffalo and Albany, was a huge suc-
cess, and Syracuse exhibitors voted to sup-
port the state organization 100 percent, after
President Hays outlined the aims and poli-
cies of the body and pointed out the im-
portance of every exhibitor in the State
getting behind the organization to help de-
feat legislation harmful to the theatre inter-
ests. Mr. Michael, who is a member of the
Legislative committee of the state body, out-
lined the measures now before the legisla-
ture which, if passed, will greatly help the
exhibitor.
Just now the Syracuse theatre managers are
fighting a proposed increase in license fees
advocated by Alderman Thomas Staunton
of the Fiteenth Ward, who proposed that
the fee for theatres seating 1,000 or more
people be increased from $300 to $500 an-
nually. This rate, by the way, is much
higher than Buffalo, a city many times
larger than Syracuse. James Roe, president
of the Syracuse association, announces the
theatres will contest the increase vigorously.
The council will hold a hearing on the pro-
posed boost.
BERLIN SUES THEATRE
Irving Berlin, well-known popular song
writer, has filed suit in Federal court in
Indianapolis, alleging violation of the copy-
right of "Red Hot Mama," one of his latest
songs, against the Palace Theatre, Nobles-
ville, Ind. Ernest Kenworthy, manager of
the theatre, was named defendant. Damages
were asked.
Virginia Theatre Owners
Invited to Pennsylvania
West Virginia exhibitors are in-
vited to attend the fifth annual con-
vention of the Motion Picture Theatre
Owners of Western Pennsylvania, to
be held in Washington, Pa., April 21,
22, and 23. They will be welcomed
and are urged to attend. Those who
expect to attend are requested to
notify Secretary Fred J. Herrington,
of the Western Pennsylvania Associa-
tion, and proper reservations will be
provided.
The Pennsylvania exhibitors want
to place West Virginia theatre owners
on important committees to develop
a mutual cooperation in important
problems facing both states and a
prompt response is desired from
those who can arrange to be present.
EXHIBITORS CALL
TAX A "HOLD-UP"
Five representatives of the Syracuse Thea-
tre Managers' Association appeared before
the common council in that city the other!
day to protest the proposed increase of license
scale for motion picture houses with a seat-
ing capacity of 1,000 or more. If the increase
is imposed Syracuse will have the heaviest
city special tax in the state outside New
York City. The license fee for the larger
houses is now $300. The proposed new scale
is $500. According to figures in the hands of
the managerial committee the maximum in
Buffalo is $100, while other cities in the state
have a fee ranging from $25 to $50. Only
a few have a higher scale. This will be
brought out at the hearing which was post-
poned a week. Francis P. Martin, manager
of the Robins-Eckel, insists there should be
no license fee for motion picture houses any
more than for other business enterprises. He
declares the proposed increase is a "hold up"
and an outrage.
Here is how Matt Moore, Dorothy Devore and Director Beaudine spend time they
steal off between scenes in "How Baxter Butted In" at Warner Brothers studio.
Page 38
Exhibitors Trade Review
SHOWMANSHIP
Experimental Stages of Library
Cooperation Proved Successful
A YEAR ago the active co-operation
of the Cleveland Public Library
with films was just beginning to
be tried as an experiment ; today the
experiment has been proved successful
in that it has shown itself to be of
benefit to all concerned — the public, the
film industry and the Library.
For this gratifying success there are
two basic reasons : the soundness and
the importance of the idea itself and
the hearty and efficient aid given it on
all sides. Ideas are somewhat like
eggs ; it is not enough merely to get
them to market ; they must arrive there
in good condition. New, untried itdeas
are also like eggs in being extremely
fragile.
How It Began
It happened that my first conference
outside the library on the subject of
film co-operation was with M. A.
Malaney, publicity director for the
Loew Theatres in Cleveland. These
are the Stillman, the State, the Allen,
the Mall, the Park, the Liberty, the
Alhambra and the Doan.
i
I remember the occasion distinctly,
especially how full I was of the plan,
a plan vivid in my mind but non-ex-
istent in actuality ; it was all in the
future. Mr. Malaney did not once
interrupt while I explained, in detail
and with much enthusiasm. When I
finally stopped talking, all he said was :
"We're going to do a lot of work to-
gether; I can see that."
HIS prophecy has come true and
something else has come about that
he did not predict — we have achieved
gratifying results with an amazmgly
small amount of effort. Now the reason
why we have accomplished so much so
easily is because Mr. Malaney has
made no attempt to fit Public Library-
film co-operation to traditional methods
of exploitation. To have done this
would have meant disaster for the
whole plan. The public library, as a
public institution, has a definite policy
in most matters from which it can
hardly depart. All this Mr. Malaney
was wise enough to recognize and abide
by. He made no attempt to alter the
Library's decisions as to what films it
By IN A B. ROBERTS
Publicity Director
could fittingly tie up with and always
he equalled the Library in honesty and
frankness. And in saying this last I
am paying him a high compliment.
Publicity people, like jewelers, suspect
M. A. Malaney, Publicity Director of
Loew's circuit of Cleveland Theatres.
nobody but are apt to keep watch on
everyone more or less subconsciously.
And they, of all others, know how to
appreciate those who stand this severe
test.
The Foundation Is Laid
It is human nature to feel deeply
grateful to those few individuals who
have faith in' our plans before they
have been successfully carried out.
This is probably why I feel that Mr.
Malaney's faith was the first step to-
ward the accomplishment of Library-
film co-operation, the cornerstone of a
structure for which the foundation,
during this first year, has been care-
fully and firmly laid. The future pos-
sibilities of this co-operation can as yet
hardly be dimly guessed at.
Plans for new phases of this library-
film co-operation are well under way;
still other plans make of the future a
pleasant vista. Many factors and forces
have been instrumental in getting this
co-operation so well started and every-
one concerned, the proprietors of other
theatres, the local exchanges, the news-
papers and the broadcasting stations
have given the idea all the help and
encouragement possible.
Daily Successes
NEW proofs of success come every
day and always when I read written
commendation of publicity men who
are among the "best in the business" and
the kind words of the press or hear that
another Library is using our bookmark
or in other ways following our lead in
this matter of film co-operation, I think
of Mr. Malaney and his cordial wel-
come to and entertainment of the meek
stranger-idea that one day knocked at
his door. You see, I was not siire he
would not mistake me for just another
person come with a list of pictures,
come to implore him to show them,
pictures absolutely proved to be sure-
fire failures, pictures warranted to
draw — empty houses.
"Be Not Forgetful"
Yes, each new proof of success takes
me back to that day in Mr. Mala-
ney's office and it also brings to my
mind something else — a quotation : "Be
not forgetful to entertain strangers, for
thereby some have entertained angels
unawares." I feel quite sure this very
same "stranger-idea" is going to prove
an "angel" to the film industry, winning
as it does through books, a new and
added audience for the best motion
pictures.
However, I do not for one moment
think that Mr. Malaney entertained the
"'stranger-idea" "unawares" ; I believe
his prophetic mind saw clearly the fu-
ture of that idea. It is well known
that Mr. Malaney has rather a habit
of letting the other fellow do most of
the talking but no one could ever accuse
him of letting anyone else do his think-
ing; he looks after that quite as neatly
and efficiently as he does the other de-
tails of his work. Which last also helps.
March 7, 1925
EXPLOITATION IDEAS
AMERICA
opens PERRY THEATRE
mrHt TOMORROW hmwfan.
A street car traversed streets of Erie, Pa.3 one day prior to the showing
of D. W. Griffith's "America" at Rowland and Clark's Perry Theatre.
"America" Smashes Record
ANYTHING that attracts the eye is good advertising
and the stunt arranged by the manager of Rowland
and Clark's Theatre, in Erie, Penn., when D. W. Grif-
fith's spectacular film, "America" was on the program was a
great aid in the advance seat sale, for it is the best pos-
sible kind of advertising that could be arranged. The co-
operation of the street railway company was secured on
the day previous to the opening and the entire side of the
cars plastered with huge signs announcing the opening of
"America." This was in addtion to the usual features of
any exploitation campaign and needless to say the manage-
ment reported record business. If you have any political
influence in your town or can in any way arrange a stunt
of this kind, it will put over the weakest picture you ever
billed. With a film like "America," to back you up, you
should break more than one record.
"America" is one of Griffith's finest spectacles, being a
costume picture with the action taking place in Revolution-
ary days. Carol Dempster and Lionel Barrymore are
among the leading players in the large cast.
Big Business With
Dog Star "Rin-Tin-Tin"
THE Princess Theatre in Birmingham, Ala.,
put on an especially attractive lobby
display and front, as well as a pulling street
stunt during the showing in that city of
"Find Your Man" with Rin-Tin-Tin, and
big business is reported by Manager E. W.
Streeter as a result of their extra exploita-
tion.
The 24-sheet accompanying the Warner
Bros, picture was mounted on cloth sheeting
to withstand weather conditions and placed
over the entrance to the theatre. A small
cabin was built of beaver board at very
little cost and placed directly in the en-
trance. On this was placed the lobby cards,
in the lobby there was a forest with pine
trees and straw which Mr. Streeter gathered
personally. The whole front entrance, and
lobby up to the main door of the theatre
itself was full of the picture's atmosphere.
At the same time the picture was ex-
ploited on the streets of the city by an ex-
soldier leading a police dog, the dog
having a blanket advertising the attraction.
This attracted considerable attention and
was obtained free by permitting the former
solder, who was making a cross-country
hike, to give a short talk on his adven-
tures and sell his souvenir cards.
A GOOD IDEA
Charlie Hayman, of the Strand, Niagara
Falls, put over a good exploitation stunt on
"The Lighthouse by the Sea" when he ar-
ranged with the Niagara Falls Gazette to
give away a police dog as a prize for the
best essay submitted by children at the Sat-
urday matinee on the subject, 'Police Dogs,
Their Development and Value." The Gazette
also published several of the essays as well
as photos of the pedigree police dog.
Good Window Display
For "The Sea Hawk"
An effective book tie-up for First Na-
tional's gigantic production of "The Sea
Hawk" which brought profitable returns to
the box-office and the bookman.
This mechanical window display brought
favorable comment and excellent box-
office returns to the Capitol Theatre, Des
Moines, Iowa, as part of the exploitation
campaign in conjunction with the showing
of First National's "The Sea Hawk," the
spectacular film in which Milton Sills has
the leading role. Tie-ups with the book-
man made money for all concerned, there be-
ing a record sale of books and a S. R. O.
sign hung in the box-office.
Exhibitor Gets Patrons
To Write His Ad Copy
FRANCIS M. KADOW, of the Mikadow
Theatre, of Manitowoc, Wis., pulled a
new one recently.
He used his house-organ, "The Mikadow
Reel-News," to announce a community-wide
contest, for the best advertisement that any
of his patrons would write on the produc-
tion, "The Thief of Bagdad," starring Doug-
las Fairbanks.
"I want you to write the advertisements
for this picture," he said in his announce-
ment, "and I want you to plan the publicity
campaign for me.
"We've got to sell seats on this picture.
We have to sell a lot of seats, for 'The
Thief of Bagdad" is the most pretentious pic-
ture I ever brought to Manitowoc. We must
arouse everybody's interest in this produc-
tion, and I want you to tell me how to do it.
We must have the peoples' interest warmed
to the point where they will want to see
the picture. For after they see it, the
rest is easy, for mouth to mouth advertising
is what will bring the people in the suc-
ceeding days.
"What I want you to do is to tell me
what to put in my newspaper ads. How to
impress all the people with the great en-
tertainment that is in store for them. We
always keep our advertising truthful for
useless exaggerations or misrepresentations
never built a firm business foundation or
helped to gather good will. In our business
we must have both."
Prizes were offered as follows : $10 for
the first prize, two tickets for the picture
for the second prize and the next 25 prizes
received one ticket each.
To help the contestants along Mr. Kadow
published a long list of catch lines that
were gotten from "The Thief of Bagdad"
exploitation folder issued by United Artists
advertising department. There were also
published a long list of excerpts from the
newspaper criticisms from many cities.
Teaser Campaigns Should
be Intended as Such
This marquee display for Vitagraph's
"Captain Blood" shown at the California
Theatre tells its own story. There is
nothing indefinite about this display.
TEASER campaigns are perfectly
all right if that is what they are
intended to do — tease. But, when
one inadvertently makes a teaser cam-
paign out of a lobby display or some
street hoax, why, then, that is not all
right.
View that "Golden Bed" ballyhoo
illustrated on this page. Can't you
think of about a dozen other pictures
released this year for which a bed of
this sort might be used? And there is
the catch. You could easily think of
pictures where this might be used, but
can you think of any where it could be
used to better advantage than in this
particular case.
Be careful of stunts. There are
plenty to go around several times.
There is always "just one" that will do.
That is the one for your picture and
none other. Make your stunt tell the
story. Save your "teasers" for such
time as you may really want to get
your prospective
audiences guessing.
"When a Man's a Man" (First National)
was taken from a popular novel. What
better publicity could it get, therefore, than
a book cut-out? Moral: Tell the story.
B. P. Schulberg's "Capital Punishment" came in for this
realistic lobby display at the B. S. Moss Cameo Theatre in
New York. It told its story as clearly as if published.
The Rialto Theatre out in
Missoula, Mont., left noth-
ing to the imagination when
they exploited Paramount's
special "The Golden Bed."
Note that the bed is a float.
Nothing less than a real
street parade was held by
cadets of Holding Institute
when the Royal Theatre
(Laredo, Tex.) played First
National's "Classmates."
Ballyhoos and Displays
Must Tell Their Story
Popular Marion Davies takes up almost
whole of the lobby in an effective cut-out
for Metro's "Janice Meredith" at the
popular Towers Theatre, St. Paul, Minn.
OF course, it is entirely likely that
many of the pictures that you
program will not lend themselves
to any sort of exploitation outside of
the regular newspaper and program
notices. Then why attempt to adver-
tise them otherwise? It only spoils the
eflect, and oftentimes tends to dissatis-
fy the audience in that the stunt display
suggests something that is not at all in
the picture. One must be very careful
not to make any such error.
The many photographs reproduced in
these two pages are worthy of some
study. Each little stunt is definite in
its purpose, and for a certainty, does
seem to achieve the purpose.
Is it a star that you want to feature ?
Then there is nothing more efficient
than a big cut-out of the star for your
marquis. Is the name of the picture
the attraction? Then advertise that
name with an appropriate setting.
Don't worry about not using all the
stunts you know.
There'll be plenty of
pictures coming.
Another striking instance of how to ex-
ploit a popular star is shown in this cut-
out of Richard Barthelmess for the show-
ing of First National's "Classmates."
"The Mine With the Iron Door," released by Principal Pic-
tures, was found to have a selling name. Therefor*
this lobby display was most fitting in its exploitation.
Universal made a scoop
when it received permission
to advertise its "Love and
Glory" in the public square
in Buffalo. This permission
was granted for the first time.
Celebrating "Peter Pan"
week became a habit all
over the country for Para-
mount's picture of that
name. Window displays
were found very effective.
(Herz store, Terre Haute).
Page 42
Exhibitors Trade Review
New Press Book on
"After Six Days"
Bookings on "After Six Days," the big
Artclass Biblical feature, have increased so
rapidly during the past six months, that
Weiss Brothers, who are sponsors for the
picture, have found it necessary to issue a
second and far more comprehensive edition
of the press book originally prepared for
this attraction.
The new press book is called a "Com-
plete Exploitation Guide and Plan Book
on 'After Six Days' ", and it certainly de-
serves the name for it contains practically
everything that the showman needs in put-
ting over this massive feature.
Merritt Crawford, director of publicity
for Weiss Brothers' Artclass Pictures
Corp., personally prepared the elaborate
press book and has succeeded in formulat-
ing a detailed and charted exploitation
on the picture, that is suitable for practic-
ally every type of theatre and which can
readily be followed by any exhibitor.
Particular stress has been laid on mer-
chandising every seat in the theatre that
is showing "After Six Days," for it has
Six Days" is essentially a "run" picture
and not a program attraction, while the
records show that it has frequently played
to bigger business at the end of a run than
it did at the beginning. It was to enable
the exhibitor to capitalize on this note-
worthy feature, that Weiss Brothers de-
termined on issuing a second edition of
the press book on "After Six Days" so
that no exploitation angle would be over-
looked.
The new book consists of ten pages size
22x18, full newspaper size, and includes be-
sides much general and specific data on
"After Six Days," concerning runs, pro-
duction items, etc., a wealth of exploita-
tion suggestions and "stunts" newspaper
art advertisements and stories in the wid-
est variety, testimonials and endorsements
from ministers, lawyers, editors, judges
and all classes of business and professional
men, and reviews from leading newspapers
and picture magazines in all sections of the
country.
Peep boxes were used by the management of the New Royal Theatre, Loredo,
Texas, in exploiting Norma Talmadge's First National production "Secrets."
Extensive Campaign Put Over
"The Mine With the Iron Door"
RAY BEALL, exploiteer for Southern
States Film Company, has just com-
pleted a very successful campaign on
Principal Pictures Corporation's second
picture of the Harold Bell Wright series,
"The Mine With the Iron Door."
"The Mine" opened at the Tudor Thea-
tre in New Orleans to the biggest week
that theatre has had in several months.
In spite of a heated political campaign,
on which all local interest was centered,
This typical and attractive theatre front display was used by Robert Bender, the
manager of the Columbia Theatre, Seattle, Wash., when "The Siren of Seville,"
starring Priscilla Dean was on the program. It is a Producers Distributing film.
the motion picture fans of New Orleans
were well aware that "The Mine" was to
be shown in their city. A cartoon was
used in connection with the political cam-
paign, which attracted much attention due
to the keen interest in the political situa-
tion. The leading book stores cooperated
with very attractive window displays and
in addition to this twenty other stores
tied up with window displays. An en-
graved invitation was sent out to a mailing
listof ten thousand patrons. A novel front
built for the theatre also helped swell the
box-office receipts. The press were en-
thusiastic in their reviews and notices.
"So This Is Marriage" Gets
Seven Window Tie-Ups
Seven window displays brought excellent
business to the recent showing of "So This-
Is Marriage" at the Tower Theatre in St.
Paul, Minn., where Manager W. E. Mick,
of the Tower, cooperated actively in adver-
tising the picture with Morris Abrams, of
Metro-Goldwyn. In addition Abrams per-
suaded two hair dressing parlors to exhibit
stills with announcements of the showing-
Extra space was resorted to in all the St.
Paul papers and the town was well posted-
A trailer was used in the theatre and spe-
cial cut-outs decorated the lobby.
Clown Stunt Effective
A window display of toilet requisite in
a leading drug store and the appearance
of a clown carrying a banner recently
served to exploit successfully the showing"
of "He Who Gets Slapped" at the Ma-
jestic Theatre in Kankakee, 111. In addi-
tion, Charles Glickauf, Metro-Goldwyn ex-
ploiteer, had special half-sheets printed
and carried by street cars. Fifty window
cards were used and seventy-five inches of
extra advertising space. There was also a
special lobby display. The picture played
to crowded houses.
March 7, 1925
Page 43
Frank Uoyd Productions
HER HUSBAND'S
SECRET
ANTONIO MORENO-PATSY RUTH MILLER
RUTH CLIFFORD -DAVID TORRENCE
CfldaplecL from MAY EDGIN TON'S
SATURDAY EVENING POST STORY . . "JUDGMENT *
CDhectei ty FRANK LLOYD
— another Frank Lloyd picture
— rich in entertainment values
— and exploitable
— watch this section next week for
tie-up suggestions that will help
you get the big money that this
picture should yield
ghis Controlled
lOnal Picture* Inc.
Avenue, New York
•-
fork/"1
Clnothe/b
A 3irAt Rational Picture
Members cf Motion Picture Producers tmt Distributors of America Inc. ~- Will Hays PmidetA
Page 44
Exhibitors Trade Review
A colorful poster prepared by the
Loose-Wiles Biscuit Company on the
motion picture tie-up for the "Gumps"
arranged by Joe Weil of Universal.
6
— a scream in the
newspapers^-
~ a riot in the
movies
but Oh Min! ,
in the cracker box/
Sunshine
Biscuits
Whdesome-T^ourishing'
"CRACKER-JACK" TIE-UP
Universal Pictures, through Joe Weil, has
completed a national tie-up with the Loose-
Wiles Biscuit Company for the cooperative
advertising of the Universal two-reel Gump
Comedies and the Gump Biscuits put out by
ihe baking company.
The Loose- Wiles advertising department is
supplying special posters for this purpose,
using the lines : "A scream in the news-
papers, a riot in the movies, but, Oh, Min!
in the cracker box !" The posters show a
cartoon of Gump, a reproduction of the
cracker box and one of the stills from the
Universal Comedies. These posters are now
being displayed in subways and street cars
in the principal cities and by all grocers and
candy stores handling Loose- Wiles crackers.
To further strengthen the campaign, the
Loose-Wiles Company is arranging to have
all their salesmen get in touch with the
theatre managers to complete tie-ups be-
tween local shopkeepers and theatres showr
mg the comedies. Theatres playing the Gump
Comedies will loan stills, posters and cut-out
displays to neighborhood stores selling the
Gump crackers. With Universal, Loose-
Wiles has mapped out a series of stunts, such
as giving away sample crackers, Andy Gump
likeness contests, drawing contests, etc., to
interest the public in the idea. These stunts
are explained in a special Gump press sheet
just published which contains many helpful
hints for the exhibitor.
WAGON
■A- -ft
2t M & :« £
, ait +
OLYMPIC THEATRE
£CS& "ov. 15
A Chinese half sheet or day bill used
to advertise Paramount's "The Covered
Wagon" in Shanghai. This poster was
prepared by the Peacock Film Corp.
SEATTLE THEATRE HAS
UNIQUE SERVICE
The Heilig Theatre, Seattle, has installed
a parking system that is unique. Owners drive
their cars into the theatre's parking zone, get
out, receive a tag, and see the show. The
cars are taken to a steam heated garage a
block distant where they are protected from
freezing weather and rain, and are fully in-
sured against any kind of loss, and are re-
turned again when the owner calls for them.
For this service a nominal charge is made,
and the patron is saved the necessity of
hunting a place to park and has the certainty
that his car is fully protected.
New Orleans "Strand" Shows
Colorful "Classmates" Prolog
Typical West Point atmosphere featured
the premiere of "Classmates," starring Rich-
ard Barthelmess of the Strand, New Orleans,
where the Saenger Amusement Company
gave it an elaborate presentation.
The overture was a cycle of Sousa's best
known marches that blended in "Assembly"
by a trumpeter from the orchestra pit and
the house curtains parted with a West Point
Cadet Quartette in regulation uniforms who
marched down stage to a drum roll, then
swung into the chorus of "My Own United
States." The following was a harmony, sans
Stage view of Parade Ground drop of West Point used by the Saenger Amusement
Co., New Orleans, for First National's "Classmates" starring Richard Barthelmess.
orchestra, "The Sweetheart of Sigma Chi."
Following the booming of the sunset gun off
stage, an echo trumpeter sounded "To the
Colors," which was played from the operating
room of the theatre, giving an upper Hudson
echo effect. As the scene faded into night,
reflecting the study halls of West Point with
its striking shadows in the background, the
quartette sang "Suppose I Had Never Met
You," which was also used as the love theme
throughout the feature drama.
Rugby Academy and other military and
"prep" schools marched a battalion of cadets
to the afternoon performances, the boys be-
ing the guests of the management.
"West Point Night," at which the com-
missioned personnel of the army stationed
at New Orleans honored their Alma Mater
by attending with their wives and families,
was also a feature.
* * *
PAINTINGS PREPARED
FOR "SUNDOWN"
A very attractive lobby display was ob-
tained for First National's "Sundown" in the
Majestic Theatre, Portland, Ore., through a
series of paintings depicting the cattle drive
of the film in the lobby. The pictures carried
trees in the foreground and high hills in,
the background. Figures of mounted men
driving the cattle were silhouetted in the
middleground.
The lobby of the Majestic opened out upon
the sidewalk, so that the lobby display itself
was flanked by the colorful and attractive
posters prepared by First National for this
attraction.
Above the entrance to the theatre was the
title of the picture in large letters clear
across the full front with a half of the setting
sun between the two syllables of the title.
The entire display was quite inexpensive
and was certainly worth much more than it
cost in attracting patronage to the theatre.
March 7, 1925
The ^ Little Feature
Page 45
SHORT SUBJECTS REVIEWED
IN THIS ISSUE
Bashful Jim (Pathe)
His Marriage Wow (Pathe)
Lion Love (Fox)
Lots of Knots (Educational)
Love Goofy (Educational)
My Baby Doll (Century)
Nobody's Sweetheart (Century)
Pathe Review No. 10
Spanish Romeo, A (Fox)
"Bashful Jim"
Pathe-Mack Sennett 2 Reels
This relates the futile efforts of a bashful lover
to emulate the love-making of his girl's favorite
screen lover, and almost ends disastrously, for the
girl also uses the tactics of the vampire and raises
a pistol to her temple.
Ralph Graves is seen as the bashful hero
in this diverting Mack Sennett comedy
and charming Alice Day makes a pleasing
foil for his timid wooing. There are some
real good laughs in the two reels, the
gags having been provided by Bryan Foy,
son of the famous Eddie of New Rochelle
fame. Perhaps the most amusing bit in
the film is the scene in the motion picture
theatre, when a fellow of gigantic propor-
tions stands in the aisle, blocking the most
hectic action in the film, much to the an-
noyance of all concerned, for it is the big
love scene. Ralph takes his sweetheart to
the show, and seeing that she is spell-
bound and enthralled at the romantic be-
havior of the leading man, he decides to
do the same. His efforts do not meet
with the same favor, however, for in his
enthusiasm, he somewhat overplays his
part. Ralph Graves, always a personable
and capable comedian is seen to advantage
in "Bashful Jim" and there is good sup-
port furnished by Alice Day, William Mc-
Call and Marvin Lobach. Eddie Cline di-
rected. You will make no mistake in book-
ing this Mack Sennett comedy.
"A Spanish Romeo"
Fox-Van Bibber 2 Reels
The adventures of an American in Spain as a
matador forms the basis of the story in this newest
Van Bibber comedy. Through no fault of hia own,
Van makes a name for himself as a bullfighter and
wins a girl.
There are some particularly laughable
situations in "A Spanish Romeo," the lat-
est Van Bibber comedy. Van makes little
of the bravery of one of the leading mata-
dors in Spain, saying that he could out-
fight him on the bloody arena. His friends
realize that he knows nothing about bull-
fighting, but his bluff has been called and
it is up to Van to make good, so they
help him to practise for his coming en-
gagement in the arena. How Van gets
cold feet just as his big moment arrives
and runs pell mell out of the stadium in
abject fear, only to be driven back by a
herd of wild bulls is genuinely funny. In
the melee of escaping from the infuriated
animals he climbs the limb of a tree only
to fall on the back of one of the bulls;
riding in a blaze of glory into the arena
with the bull he is on goring the opponent
in the engagement provides some really
humorous situations. This is one of the
best of the series and is really good en-
tertainment.
"Love Goofy"
Educational-Christie 2 Reels
One lad in love tries to help another boy in love
by dolling up like a sap and acting like a nut so
that the girl will warm up to her suitor, the latter
shining by comparison with his boob friend. How-
ever they reckon without the girl's father for the
sap makes a big hit with dad, who thinks he is the
funniest person he has ever met.
There is a new twist to this one, and
novelty in screen comedy is as welcome as
a shower on a sultry summer day. Jimmie
Adams plays the part of a boob to help
a friend win his girl. The idea is that the
desperate suitor is not making the progress
he desires, and it is thought that when
she meets a real sap, the two will shine by
contrast with the result that the match
will be accelerated. But the crazy antics
of Jimmy Adams only tend to put the
girl's father in convulsions of laughter,
and he endeavors to persuade his daughter
to marry Jimmy. There is a difficulty in
the way, however, for Adams has a girl
of his own whom he almost loses in his
effort to help a friend. Perhaps one of the
best bits is where the father invites Jimmy
to have a drink of his best private stock,
and there being no corkscrew on hand,
Jimmy makes an attempt to knock the
top off with a golf stick. He misses aim
and the bottle lands out in the middle of
the sidewalk.
There are some good laughs in "Love
Goofy" and it will prove a pleasing addi-
tion to any program.
* * *
"Lion Love"
Fox 2 Reels
Judy King as the heroine of this comedy is for-
ever getting in trouble with the traffic cops on ac-
count of reckless driving. She is finally sent to
boarding school to keep her out of danger's way.
She receives a letter from her sweetheart telling
her that unless she marries him, he will go and hunt
lions. She dreams that they are in the jungle hunt-
ing lions in a flivver.
There is lots of speed in this Fox com-
edy from the opening sequence where the
heroine is shown with a squad of motor-
cycle cops eating up her dust, until the
end where she is trapped in a room with a
OfifrKowAfiFEATURETTES
Announces that
"KO-KO THE BARBER," Max Fleischer's
latest "Inkwell" Cartoon plays the Rivoli
Theatre, New York, this week. Red Seal's
output has become one of the most interesting
in the field of short subjects. Amusing and
unusual, the list includes material suitable
for any program, in any theatre.
Edwin Miles Fadman, Pres.
1600 Broadway. New York City.
Larry Semon, the inimitable screen come-
dian caught in one of his more serious
moments. He appears to have read bad
news. Semon is with Educational films.
lion and her boy friend and the fire depart-
ment comes to the rescue. The scenes of
the pair of lovers in the midst of the
jungle hunting lions in a flivver are gen-
uinely amusing. When the janitor goes
to the station for a case of books and re-
turns with a real live lion instead, general
confusion follows to say the least. There
are a number of ingenious gags in this
film, but the idea is old. Judy King gives
a good account of herself as the heroine
and Harold Goodwin as the boy does some
good work. "Lion Love" is an average
comedy with plenty of action.
* * *
"His Marriage Wow"
Pathe 2 Reels
Harry Langdon as the bridegroom arrives late
for his wedding, and from then on everything goes
wrong. The whole family comes home to live with
him and he has a perfectly terrible time of it.
Harry Langdon and Mack Sennett have
done it again. These two veteran fun-
makers have never done anything better
than "His Marriage Wow." The idea itself
is both new and amusing and provides
Langdon with an excellent opportunity to
do some of his best and most subtle com-
edy work. From beginning to end, the
picture is one long howl. When he ar-
. rives for the wedding, the solemn face of
Professor McGlumm, who is an expert in
pessimism, warns him against the marriage
as a calamity, and with the professor's
sorrowful eyes riveted on him throughout
the ceremony, Harry decides that perhaps
after all bachelorhood may be best. He
sneaks out one door at the side of the
altar, and moving very cautiously goes
around in a circle, backing out through
the other door and finds himself at the al-
tar again. There is nothing to do but the
gentlemanly thing and he goes through
with it. But this is only the beginning
of the most uproarious comedy that has
been seen in many a moon. We unhesi-
tatingly recommend "His Marriage Wow"
to any exhibitor. It is a sure exterminator
for the blues.
Page 46
Exhibitors Trade Review
"Nobody's Sweetheart"
Century-Universal 2 Reels
In this one Wanda Wiley is seen as a hungry
girl who schemes with a policeman to get a free
meal, by bl»wing a whistle after she has satisfied
her appetite. The officer is to go through the
formality of arresting her, but every-
thing does not happen as smoothly
as planned.
Although there are no par-
ticularly original or amusing
gags in this Century comedy,
the pleasing personality of
Wanda Wiley in the leading
role puts the film over, for she
does some excellent work. There
is action galore. It starts off
with Wanda as a famished
beauty flirting with a policeman
in order to get a free meal. A
whistle is to be the signal
whereupon the officer is to ap-
pear on the scene and apparent-
ly arrest Wanda. But alas! the
cop had to chase a kid, and at
the given signal another police-
man rushes into the restaurant
and arrests her. While not hi-
larious or side-splitting, Wanda
Wiley lifts "Nobody's Sweet-
heart" out of the level of
mediocrity.
* * *
"My Baby Doll"
Century Comedies 2 Reels
Edna is awakened by a feather
propelled by her alarm clock.
Being late she dresses hastily,
wearing her pajamas under her
skirt. Along the way to work
she has to pull them up fre-
quently. She takes a hitch on
a truck. It takes a sharp turn and dumps
her off.
Several other similar mediums aid her,
until she gets into a laundry hamper.
When she pops out she discovers that she
is out in the country lying in the middle
of the road. She makes a taxi stop. The
chauffeur takes pity on her and dispite his
haste, they are an hour late.
The boss fumes and orders her to take
a large mechanical doll to the shipping
department. She accidentally bumps it
and it falls, the hand breaking into bits.
Fearing that her pay will be taken from
her she dons the doll's clothes and is
packed into a case.
Then she has the time of her young life.
She is bounced and jogged about until the
case arrives. A little girl is delighted
with her. When placed at the table, she
shyly snatches some choice morsels from
the little girl's big brother.
When brother attempts to rob the family
safe, the "doll," standing near by snatches
the money. When he is accused on the
following day, she puts it back, saves the
lad from disgrace and re-
veals herself.
Edna Marian plays the
leading role in a film that
is quite entertaining.
Pathe Review
No. 10
Pathe 1 Reel
In Pathe Review No. 10
the principal feature is the
second installment of the
"Origin of Man," a picture
log of the Roy Chapman
Andrews Expedition into
Mongolia. This installment
lias to do with the "Desert
Dwellers" whom the, expe-
dition happened upon in
their search for fossils. This
expedition was made in co-
operation with the Ameri-
Two of the captivating Century Follies
girls, who are appearing in Century come-
dies released through Universal Film Co.
can Museum of Natural History. Other
subjects in the Review are an interesting
picture story on "Making Friends with
Birds," and views of the city of Seattle
in Pathecolor in the "Visiting Our Own
America" series.
This review is quite up to the standard
of the other releases, the scenes depicting
the expedition into Mongolia being of par-
ticular interest.
* * #
"Lots of Knots"
Educational j Reel
There is a certain novelty about Lyman
H. Howe's Hodge Podge which is divert-
An unusual way of advertising the Educational comedy stars was
secured with the Merchants Heat and Light Company of Indianapolis.
An entire window was secured for this fine display.
ing and entertaining. In this release he
concerns himself with various kinds of
knots including knot holes in lumber,
some naval knots tied by a real tar,
some shots of a sailboat travelling at 18
knots an hour and the knots or chevrons
worn by officers in the Army
and Navy. The rest of the reel
is made up of an exposition of
the manufacture and installation
of rails from the time they are
shaped in the rolling mill until
they are laid on to the ties. This
novelty reel is especially appro-
priate when the feature picture
is of unusual length.
^ * ^ \
Hal Roach Busy
The activities on the Hal
Roach lot are headed by the
completion of another "Our
Gang" comedy and the starting
of a new Glenn Tryon produc-
tion.
The newly finished "Our
Gang" comedy, made under the
direction of "Bob" McGowan, is
one in which the "Gang" learn
to dance and do other things
with a juvenile "accent." It is
called "Ask Grandma" and fol-
lows "First Love" in release.
"Our Gang" will next start to
work on a "western picture." It
is really a comedy version of an
"Eastern," but it is just as much
to the "Gang's" delight as the
real thing.
Under the direction of James
Home, Glenn Tryon has started
to work on an unnamed comedy
supported by Fay Wray, James
Finlayson, Al Hallet and other well-known
characters.
The Spat Family have recently started
a new comedy under the direction of Jay
A. Howe. The story is an untitled one
and concerns a series of breach-of-promise
activities affecting "Tewksbury Spat."
Frank Butler, Laura Roessing and Sidney
D'Altbrook are the "Spats."
One of the newest of studio games which
threatens to spread in popularity was
started last week by the Spats. It is
called "Spat Words" and is based on old
spelling matches. Cross-word puzzles have
taken a back seat at the studio for the
new game.
More Kid Comedies
Announcement has just been made that
production has started on a new series of
comedies featuring famous children of the
screen. The series will comprise six two
reel Kid subjects and will be produced by
Windsor Pictures Corporation of Holly-
wood, for release through Arrow Pictures
Corporation. W. E. Shall-
enberger. President of Ar-
row, states that the child
stars are to be known as the
"Arrow Kids" and that the
producers already have
under contract such well-
known youngsters as
"Peaches" Jackson, Elmo
("Freckles") Billings, Breff-
ni Beggs, Buddy Williams,
Albert Schaeffer, Ananias
Berry and Warren J. Berry.
"Peaches" Jackson has
played with Mary Pickford,
Thomas Meighan, Jackie
Coogan and other celebri-
ties; "Freckles" Billings
has been seen in several De
Mille and Lasky produc-
tions; Breffni Beggs has
been on the stage since he
was four years old and was
presented with a scholar-
ship by President Coolidge.
March 7, 1925
Page 47
He recently appeared in "Feet of Clay";
Buddy Williams was Baby Peggy's "lead-
ing man" in eight productions; Albert
Schaeffer has been enacting "fat boy"
roles in pictures for four years; Ananias
("Sunshine") Berry and his brother, War-
ren, ("Tapioca") are both well-known on
the screen, as the "two black dots."
Announcement of the name of the new
series will be made in the near future.
"SUNKEN SILVER" NEW
PATHESERIAL
Four weeks of intensive "shooting" by the
George B. Seitz Company, which is engaged
in the filming of the forthcoming Pathesenai
titled "Sunken Silver," finds this newest of
Pathe chapter production well beyond the
halfway mark at Miami, Fla.
The story of "Sunken Silver" is an adap-
tation by Frank Leon Smith from the thrill-
ing novel "Black Caesar's Clan," written by
Albert Payson Terhune, and is being pro-
duced under the personal supervision of the
prominent serial director, George B. Seitz.
"Sunken Silver" is scheduled for release on
May 10th, and will be in ten chapters of
two reels to a chapter.
Allene Ray has been chosen to portray the
featured role of the picture, and is to be
remembered for her commendable work as
one of the co-stars of the Patheserial "Gal-
loping Hoofs," now being shown with un-
usual box-office success throughout the coun-
try. In "Sunken Silver" Miss Ray is sup-
ported by a splendid array of screen talent,
consisting of Walter Miller, Frank Lackteen
and Frank Wunderly.
ANOTHER "OUR GANG"
COMEDY COMPLETED
"Our Gang" has completed a new Hal
Roach comedy under Robert McGowan's
direction in which they fight, learn to
dance and do other grown-up things with
a juvenile "accent." It is called "Ask
Grandma," and follows "First Love" in re-
lease.
They now are working on a "western
picture," really a comedy version of one —
but just as much to their delight as "the
real thing."
News
Reels
in
Brief
Fox News
Vol. 6 No. 42
Croton, N. Y. —
Floods cause
overflow of res-
ervoir that sup-
plies N. Y. City
wasting million
rloilai's worth of
MmMAW
COMZV1ES
Fast Auction and Thrills
Clea-r olesome Fun for All
water
Carol
South
n a
ME"
Pro,
mous
action.
Spring-time finds
the birds, busy
at the task of
raising their
families — the
nesting swallow.
Cambridge Mass.
— Coach Haines
uses big 20-oar-
ed scow to teach
the squad of
Harvard fresh-
men how to row.
New York City
— The famous
Fulton fish mar-
ket, largest in
wortd, is scene
of great activity
as Lenten de-
mand nears.
Paris — Depart-
ing for the U.S.,
taxis that help-
ed save city in
1914 are cheered
by b o u 1 e v ard
crowds. Brattle-
boro, Vermont— -
Thrills are plen-
tiful as Bing
Anderson soars
190 feet to win
Eastern ski
jumping cham-
pionship. U.S.S.
Utah visits the
Straits of Ma-
gellan — W a r -
ship follows trail of Portugese explorer
around South America. Minneapolis — Shod
with special spiked shoes, champion trot-
ting horses race fast mile on straightaway
ice track. Manhattan, Mont. — Here's what
to do with your mountain lion — just hitch
him up to a buggy and take a ride. Lake
Michigan — Staunch ferry boat, plying the
waters of Green Bay, plows its way through
solid ice 5 feet thick.
JOMEDIES (Jack White
0 have always been fa-
sir fast pace and vigorous
And MERMAID COMEDIES are
clean fun, too. Nothing to offend any
member of the family. Just wholesome
comedy that will give them all half an
hour of laughs and thrills — and send
them away happy.
"THE SPICE OFTHE PROGRAM"
A thrilling moment from "Idaho," the Patheserial of the gold rush days. The two
leading players in this chapter play are Mahlon Hamilton and Vivian Rich.
Kinograms No. 5057
On the Atlantic — Winter gales lash sea
to fury; scenes aboard S. S. George Wash-
ington and on fishing fleet; Cambridge,
Mass. — Harvard track athletes get first out-
door practice; Chicago — Real Stradivarius
violin, worth fortune, is king of big fiddle
collection; New York — Seventy breeds rep-
resented in last dog show for the old Gar-
den; Mexia, Tex. — 800 oil derricks go up in
60 days in amazing boom in oil fields; Chi-
cago— Ghetto nears its end as big market
prepares to take place of foreign quarter;
Millstone, N. J. — Jersey towns isolated and
roads inundated by terrific floods; Wash-
ington, D. C. — Patriotic bodies pay new
homage to memory of Lincoln in ceremonies
at great Lincoln Memorial; Washington,
D. C. — Admiral Wilson calls at White House
with Admiral Nulton, his successor as head
of U. S. Naval Academy.
Kinograms No. 5058
Canton, S. D. — Ski jump champions meet
in contests for national title; Annapolis,
Md. — Middies hold an athletic open-house,
meet rivals in many events; Santa Rosa.
Cal. — "Flapper," only raccoon in captivity,
acts as if she thought she was a dog; Cam-
bridge, Mass. — Harvard ball team and crews
are busy in spring training; San Francisco
— Thousand youngsters stage picturesque
Mardi Gras fete; Boston — Cardinal O'Con-
nell sails for Rome at head of hundreds of
Holy Year pilgrims; Kansas City, Mo. —
Tremendous fire razes motor show, hun-
dreds of fine cars lost; Croton, N. Y. — Great
dam overflows after freshet, $200,000 -v^orth
of water lost daily; Washington, D. C. —
George A. Parks appointed by President as
new Governor of Alaska; New York —
Party of Sioux and Cheyennes off to show
Europe what real Americans are like.
International News No. 18
Paris, France — French smoke-eaters dis-
play their speed in quick victory over fire
in heart of Paris. (An International News
Exclusive). 1 — An International News cam-
eraman answers the alarm with the fire-
men. Note the results of recent lessons
in Yankee "pep." 2 — An unexpected thrill
for the boulevardiers — in Paris a fire Is
quite an unusual event. 3 — The blaze
threatens a group of buildings in the heart
of the city. 4 — But is soon conquered by
expert fire-fighting.
Page 48
Exhibitors Trade Review
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
'THE TALES OF A THOU-
SAND AND ONE NIGHTS"
Notable Russian Cast in the Societe
des Films Albatros Picture
"THE TALES OF A THOUSAND AND
ONE NIGHTS." Distributed in America
by the Davis Distributing Division, Inc.
Director, Mons. Tourjansky. Length, 6,800
Feet.
CAST AND SYNOPSIS
Shahriar, Caliph of Inde Mons. Ivanoff
Scheherazade Mons. Boldireff
Caliph Abdelcadus Mons. Maillard
Princess Gul-Y-Hanur, his daughter. Mile. Kovanko
Sultan Mahmoud Mons. Maltzeff
Prince Soleiman, his son Mons. Rimsky
Ibrahim, Vizier Mons. Olivier
Sultan Salamandra, "The Rapacious"
Mons. Bartkevitch
Hassan, the odious dwarf Mons. Janeau
Houris, odalisques, eunuchs, Cossacks and Arabs.
This is the tale of "Gul-Y-Hanur," the first of
the thousand and one stories told by Scheherazade
to her rather petulant husband, Shahriar, Caliph of
Inde — known to every young and old person that
ever read a book. It concerns itself with this
beautiful Princess, who through a series of mishaps,
finds herself at the mercy of a heathen Sultan. The
Sultan's son, who had been converted to the God Al-
lah falls in love with the Princess — and for this both
are ordered to be executed when a miracle happens
that saves them both from death. The lovers are
separated, and only after many weird and exciting
incidents are they reunited to live their lives in peace
and happiness.
FASCINATING in its splendors, and
amusing in its naiveness is this story of
"The Tales of a Thousand and One Nights,"
beloved by all who still remember their fairy
tale literature. There is no moral to be got-
ten from the production; no "I told you so"
attaches itself as an appendix. It pertains to
be nothing more than what it is — a good
evening's entertainment for old and young
alike. It is a film that is far removed from
what America has been accustomed to view,
and for that reason alone, could be played
up into a successful box-office feature.
The magnificent scenic effects more than
offset any possible lapses in the fast action
that we, on this side of the big sea, are al-
ways on the lookout for. The acting is real-
istic and sincere, though at times it must in
truth be told, it is a bit amateurish. But it
is perhaps for that very reason that it takes
so firm a hold upon the imagination.
It is almost childlike in its presentation,
childlike and quaint, as even these
characters of the fairy tale must have been
in their days of life. But Hassan, the odious
dwarf, must bear special note. He should
prove a source of unadulterated delight to
the sophisticated and gullible alike.
The scene of the City of Stone, which is
brought about when Allah brings down a
curse upon the malignant inhabitants of this
infidel city, turning even the smallest child
into stone as he plays in the streets, is most
impressive, and almost unbelievable in its
realism. Interior shots in the harem of the
"Rapacious" Sultan are lavish and unusual
beyond comprehension. The pure architec-
ture of these interiors is worthy of genuine
admiration. The scenes in the baths of the
harem might be called risque were it not
for the beautiful settings that offset the ex-
pose of feminine charms in their entirety.
It should be a comparatively easy task
to make money with this picture. The all-
Russian cast, the French flavor attached
its production, the appeal to imaginations of
the young and memories of the old — all will
help. A good lobby display and a suitable
prologue will help.
"THE CHORUS LADY"
HAS VARIED CHARM
Thrills, Comedy, Heart Interest in
Film Version of Old Play
"THE CHORUS LADY." Producers Dist.
Corp. Photoplay. Adapted from James
Forbes' Stage Play. Director, Ralph Ince.
Length, 6,020 Feet.
CAST AND SYNOPSIS
Patricia O'Brien Margaret Livingston
Dan Mallory Alan Roscoe
Nora O'Brien Virginia Lee Corbin
Mrs. O'Brien Lillian Elliott
Patrick O'Brien Lloyd Ingraham
Dick Crawford Phila McCullough
Miss Simpson Eve Southern
Chorus girl Patricia O'Brien rescues Lady Belle,
her sweetheart Dan Mallory's favorite mare, from
the flames when his racing stables burn down. The
disaster delays their intended marriage. Pat goes
with another show, taking her younger sister Nora
along. Lady Belle wins a race and $20,000. Craw-
ford, a rounder, lures Nora to his apartments.
Patricia follows and saves Nora's good name at the
expense of her own, just as her mother and Dan
arrive. But Dan learns the truth and Pat heaps the
reward of her self-sacrifice.
T OOKS like a lucrative box-office asset
for any theatre, large or small ! A gen-
eration ago "The Chorus Lady" as a stage
attraction earned widespread, well deserved
popularity and made barrels of money for
its producers, while serving as a starring ve-
hicle for Rose Stahl ; and there is every rea-
son to believe that the present screen version
will enjoy similar success.
They have taken the original plot, "pepped"
it up a lot, but preserved its original heart
interest and touching human appeal intact,
whatever changes have been made are clearly
an improvement for camera purposes, and
the result is a smoothly moving, beautifully
photographed feature which registers as a
credit to all concerned in its production. _
No one can complain of lack of variety
in this picture. Besides its emotional lure,
as exemplified in the devotion of heroine
Patricia to her flighty younger sister, Nora,
a devotion so sincere that she does not hesi-
tate to risk the double loss of reputation and
sweetheart in order to shield the flapper
from harm, there's plenty of lively comedy
relief and pungent excitement.
The thrill element is furnished by the
stable fire in which Lady Belle, Dan Mal-
lory's favorite mare, is rescued by his sweet-
heart. Lady Belle is blinded by the flames
but recovers sufficiently to enter the race on
which Mallory's fortunes depend, and wins
it in a galloping finish warranted to send
all lovers of the turf into raptures.
But the story's heart appeal lies in worldly-
wise Patricia's anxious care of wilful Nora,
and undoubtedly its big moment comes when
the former takes the seeming burden of
guilt upon her shoulders in the apartment
of the sinister Crawford. This situation is
remarkably well worked out, aglow with
sympathy and convincing. There is a happy
ending, of course, and this is as it should be,
for never a movie fan in the world would
want to see generous Pat get the worst of it.
Margaret Livingston is refreshingly nat-
ural, unaffected and charming in the heroine
role, Virginia Lee Corbin, provoking, impish
and sweet as Nora, Alan Roscoe a likeable
hero, and the support is adequate.
You can exploit this as a heart drama of
the finest, mingled with decisive thrills and
crisp comedy. Mention the success of the
old stage play and feature the three players
mentioned above.
"FEAR BOUND" AN
UNUSUAL FEATURE
Combines Western Thrill Stuff With
Effective Realistic Character Studies
"FEAR BOUND." Vitagraph Photoplay.
Author and Director, Will Nigh. Lengthy
5700 Feet.
CAST AND SYNOPSIS
Falfi Tumble Marjorie Daw-
Jim Tumble Will Nigh.
Tod Vane Niles Welch
Ma Tumble Louise Mackintosh*
Pa Tumble Ed. F. Roseman
Luke Tumble James Bradbury, Jr.
Ed Tumble Warner Richmond
Alkali Red D. MacReynolds-
Fluffy Ralston Jean Jarvie
Cooky Frank Conlon*
Her husband and three sons desert Ma Tumble,
who alone raises her little daughter Falfi. Fifteen
years after Jim, the youngest boy, turns up. Al-
though he served as a soldier in France, Jim is ar.
coward. Tod Vane, another former service man,
now mine-owner, gives Jim a job as guard. Pa-,
and the other boys appear. Playing on Jim's fears,
they rob the money wagon. But Jim suddenly
finds himself, thrashes the entire bunch and is pro-
claimed a hero. Tod wins Falfi.
WHEREVER they like Western melo-
" drama with plenty of thrills "Fear-
Bound" should make an excellent box-office
showing. One thing _ in its favor is that the-
plot moves along different lines from that
of the average Westerner, hinging as it does
on the regeneration of a weakling hero-
through the love and faith of his devoted'
sister.
Much footage has been devoted to char-
acter studies, another unusual thing in pic-
tures of the Western ilk. Besides that of cow-
ard Jim, there are the finely drawn types of
the vicious father and brothers, these last a
decidedly repulsive set, although dramatically-
effective. On the whole the theme isn't par-
ticularly pleasant, but Director Will Nigh,
who, by the way, also plays the male lead, has
craftily injected a fair measure of romance,
"melo'' punch and lively comedy into the-
proceedings with such skill as to materially
lighten the atmosphere.
The action moves fast, there is no padding
in evidence. For the greater part of the film'
the audience's sympathy is concentrated om
Jim's sister Falfi, for it must be admitted
that the former gent earns nothing save con-
tempt until the finale, when he redeems him-
self gloriously by suddenly finding his man-
hood, casting off the shackles of fear and
whipping his tormenters in a truly magnifi-
cent scrap staged with tremendous vim and'
realistic force.
This fight scene is the dynamic wallop of
the picture, but all through the element of
suspense is well developed and maintained"
and the comedy stuff in the restaurant epi-
sode is bound to get the laughs anywhere.
Too much praise cannot be awarded Will"
Nigh's performance in the role of Jim-
Tumble. It is a perfect portrayal of a fear-
crazed youth, gripping and convincing, and a
positive sense of relief reaches the specta-
tors when he at last shakes himself free of
his besetting weakness. Marjorie Daw has
never appeared to better advantage than as-
sister Falfi and excellent support is fur-
nished the principals by other members of
the cast.
The title has a strong punch and can be-
utilized for exploitation. Stress the theme-
of the coward who finally makes good, the-
romance, thrills, etc. Feature Will Nigh,.
Marjorie Daw and Niles Welch.
March 7, 1925
Page 49
"MIRACLE OF WOLVES"
COMES FROM FRANCE
Ambitious French Film Suffers From
Muddled Scenario and Weak Titles
"THE MIRACLE OF THE WOLVES."
Author, Dupuy-Mazuel. Adapted by Andre
Antoine. Director, Raymond Bernard-
Length, Nine Reels.
CAST AND SYNOPSIS
Jeanne Fouquet Yvonne Sergyl
Robert Cottereau Romauld Joube
Louis XI Charles Dullin
Charles the Bold Vanni Marcoux
de Chateunuef Gaston Modot
Maitre Fouquet Georges Maupin
The action takes place in the fifteenth century
when that crafty monarch, Louis XI rules France.
He quarrels with Charles the Bold, who after being
publicly insulted, declares war on the King. Robert
Cottereau, a staunch follower of Charles, is deeply
in love with Jeanne Fouquet, a god-daughter ot
Louis. She later becomes known as Jeanne Hachette,
because of the dexterity with which she wields the
battle axe against the attackers of Beauvais. As the
lieutenant of Charles, Cottereau is pitted against
Jeanne who is opposing the attack, all unknown to
him. After several escapes from the jaws of death,
Jeanne is finalty re-united with Robert and the King's
life and crown are saved.
"FRANCE'S most ambitious contribution to
the cinema world, "The Miracle of the
Wolves," is essentially a spectacle, and in
some respects it is a remarkable picture. The
chief difficulty is that it gets off to one of
the slowest starts on record and introduces
such a multiplicity of characters and inci-
dents that the action becomes involved and
the story confusing. In spite of its many
fine points, the story is dragged out to such
length and the romance so badly muddled
that it is extremely doubtful whether it will
appeal to the great army of fans.
As the narrative is unfolded, it gains speed,
achieving toward the close of the first half a
remarkably vigorous dramatic intensity. It
is then that the spectator beholds medieval
battles that cause one to gasp because of
the terrific realism with which they are exe-
cuted. There is the glamor of war as it was
fought in the olden days, with men trampled
ruthlessly beneath the hoofs of infuriated
horses — crude, primitive warfare it is true,
but none the less inspiring and compelling.
But it is not until the middle of the second
part that "The Miracle of the Wolves" reaches
its full stature and for sheer realism and
vividness the scene in which the wolves
make their attack is truly remarkable. This
is a graphic and exciting: episode with
the snarling, maddened wolves sinking their
teeth into the pursuers of Jeanne Fouquet.
Upon her alone they check their fury, and it
is a wonderful sight to watch this wisp of a
girl kneeling in the deep snow, surrounded
by a pack of howling wolves. One of the
animals actually licks the face of the pray-
ing girl, while the followers of Burgundy
fall upon their knees confident that they are
witnessing a miracle.
Then there is more primitive warfare,
more horrible and awe-inspiring than ever,
with Jeanne repelling the attack of the Bur
gundians by wielding a battle axe with fine
vigor and precision, thereby earning the so-
briquet of Jeanne Hachette. The walled city
of Carcassonne is used to represent Beau-
vais with telling effect, and with the great
horde of men in ancient trappings, it makes
a magnificent spectacle.
Yvonne Sergyl gives a performance of
Jeanne that is distinguished for its clarity of
expression and fine dramatic power. Charles
Dullin plays Louis with understanding and
conviction, while aVnni Marcoux makes a
fairly imposing Charles.
The subtitles are stilted and while quite
numerous, not the least bit enlightening. In
no way do they contribute towards clarifying
the somewhat involved theme of the story.
Play up the remarkr.ble battle scenes, the
sequences in which the wolves figure, and
mention the fact that this picture enjoyed the
distinction of being (lie only film ever pre-
sented in the Grand Opera House, Paris.
"GRASS" THE EPIC
OF A LOST TRIBE
The Story of the Struggle of a Persian
Race for Existence a Real Novelty
"GRASS." A Paramount P ho to play. An
Expedition of Merian C. Cooper Through
Persia. Seven Reels.
SYNOPSIS
This is the story of the dramatic struggle of the
3akhtiari tribesmen of Persia in search of grass for
their flocks. The rulers of the Bakhtiari are first
introduced as Merian C. Cooper and his companions
met them before the great migration started. Then
is depicted the journey across the rugged mountain
ranges which the tribesmen bravely toiled, over-
coming almost insurmountable barriers. It should
be of especial interest to know that Mr. Cooper and
his companions were the first foreigners to make
the journey. In the course of the picture the bar-
barian horde carrying all their worldly possessions,
crossed the sun-baked plains of Arabistan, swam an
icy river, surmounted the most formidable mountain
ranges covered with snow, with men, women and
children barefoot in the snow. They finally survey
the beautiful valleys of the Isfahan plateau from
the mountain peak of the leading khan.
\ VERITABLE epic of the screen, depict-
ing the struggles of a tribe of Persian
tribesmen on a journey into the virgin
regions of Arabistan in one of the epoch-
making expeditions of the century ! The
hardships of this barbarian horde in quest of
food for their flocks and the insurmountable
barriers they courageously overcame in this
tireless journey into the very heart of a
hitherto unexplored territory is pictured
most graphically. It recalls to mind the
memorable pilgrimage of Moses through the
desert and the cheering vista of the Promised
Land. In much the same way these pilgrims
forge on from the sun-baked plains into a
barren and frigid region, through mountain
passes and over gigantic peaks, sustained
only by the thought of a land of plenty at
the journey's end. Novel, gripping, pic-
turesque, "Grass" is a spectacle that will en-
thrall any audience, for it touches the very
heart of life. — life in the raw, with its hard-
ships and sorrows and sordidness and heart-
aches. It is a picture that commands respect
and compels attention.
"Grass" is the actual chronicle of the lab-
ors and hardships of this Persian horde in
their journey through wastelands and the
perilous ascent of precipitous mountain
peaks ; it is vivid, realistic tragedy, a page
from life itself. The spectacle of these
hardened and determined tribesmen, trudg-
ing persistently on their way, stemming the
icy waters of a vast, frozen river, half clad
and insufficiently nourished, stands out in
bold relief to the usual studio trickery where
agony is but depicted on canvas, a mere painted
shadow; but here their poignant suffering
takes place before your very eyes and one
cannot fail to be impressed with the stead-
fastness and hardiness of these resolute
people.
Nor can one fail to be impressed with the
fact that he is looking for the first time
into a region heretofore scanned only by
native eyes, and the country through which
they relentlessly plod is a land of beauty, a
virgin land, awesome and serene. With such
a background it seems almost futile to ob-
serve that the camtra has caught some re-
markable shots; indeed the photography is a
page from nature. The ice-bound rivers, the
rolling valleys clothed in robes of spotless
white, the solid range of mountains, rising
like a snow-capped wall to heaven, and the
vista of the restful, fruitful valley stretching
as far as the eye can see — a vast expanse
of fertility — is in itself a treat.
The picture should be exploited as a nov-
elty and described as the epic story of the
struggle of a Persian race for existence, a
great migration of tribes and herds in search
of food. Tell your patrons that it is differ-
ent from anything they have ever seen, and
mention the fact that the film was vears in
the making. Do not even suggest that it in
any way resembles a travelogue, or you will
scare them away.
"PAMPERED YOUTH" AN
ARTISTIC SUCCESS
Well Directed Feature Strong in Pa-
thos and Human Interest
"PAMPERED YOUTH." Vitagraph Photo-
play. Adapted from Booth Tarkington's
Novel, "The_ Magnificent Ambersons." Di-
rector, David Smith. Length, 8,640 Feet.
CAST AND SYNOPSIS
George Minafer (as man) Cullen Landis
George Minafer (as boy) Ben Alexander
Eugene Morgan Allan Forrest
Isabel Minafer Alice Calhoun
Major Amberson Emmett King
Wilbur Minafer Wallace McDonald
Thirty years ago in an Indiana town the Amber-
sons are the leading family. Major Amberson's
daughter Isabel is compelled to give up a lover
who disgraces himself by drunkenness. She weds
Wilbur Minafer, whom she does not love. When
Wilbur dies, Isabel centers all her affection on her
son George, who developes from spoilt boy to a
caddish youth. Morgan, the old lover, returns,
having become wealthy. George dissipates his
mother's fortune and loves Morgan's daughter.
Though Morgan is a widower George selfishly re-
sents his attachment to his mother. Finally George
learns wisdom through having to rough it. Morgan
rescues Isabel from a fire and all ends well.
A WELL directed, splendidly acted picture
■cx with a wealth of human detail, "Pam-
pered Youth" may not appeal to patrons who
care more for rapid-fire action and melo-
dramatic hokum than stories in which char-
acter development and the sombre side of
life are set forth. But there can be no doubt
of its winning _ favor in certain quarters,
for there are critical fans in plenty who will
appreciate the diverse lights and shadows, the
intense pathos and sincerity of purpose which
distinguish this production.
The older generation will surely greatly
approve the wonderfully true to life at-
mosphere of the early nineties with which
Director David Smithy has surrounded the
feature, and quite possibly the younger may
find pleasure in the contrast it affords with
modern times. The film abounds in accurate
detail and there are not wanting touches of
clever timely comedy to relieve the serious
trend of the tale.
Particularly interesting are the quaint
styles in women's clothing, especially when
taken in conjunction with the advent of the
first "horseless carriages,' 'and if the pre-
vailing mood of the film be dignified and
sedate there is plenty of excitement crammed
into the finish.
For the fire scenes which terminate mat-
ters are as full of brisk action and genuine
thrills as the most ardent admirer of melo-
drama could desire. It's a crackerjack
climax to as fine a study of social snobbery,
self-sacrifice and patient suffering as has
ever been screened.
One's sympathy naturally goes out to the
lovable Isabel Minafer from the start, while
overcome with a burning desire to kick her
spoilt brat of a boy into oblivion both in the
early and late stages of his career. But he
redeems himself after a fashion, and a sug-
gestion of future happiness for Isabel leaves
a good impression at the close.
Alice Calhoun is wistfully appealing as
Isabel, a role for which her beauty and quiet
charm peculiarly adapts her. Ben Alexan-
der is remarkably effective as the juvenile
George and Cullen Landis has never done
better work than his portrayal of that awful
snob in manhood. Allan Forrest scores as
Isabel's erstwhile disgraced lover and excel-
lent support is given the principals by the
remainder of the cast.
The photography throughout is superb,
deep sets are employed with artistic effect
and clear, distinct lighting prevails.
In your exploitation effect a tie-up with
bookstores on "The Magnificent Ambersons,"
which won the Pulitzer price the year it
was published. Stress the story's intense
human appeal, the thrilling fire scenes and
feature the players mentioned above.
Page 50
Exhibitors Trade Review
DARE DEVIL STUNTS
IN "LAW AND LADY"
Exciting Melodrama an Excellent Card
For the Small Houses
"THE LAW AND THE LADY." Aywon
Film Photoplay. Author, Lezvis Allen
Browne.. Director, John L. McCutcheon.
Length, 5,700 Feet.
CAST AND SYNOPSIS
Jack Langley Len Leo
Marion Blake ' Alice Lake
Cyrus Blake Maurice Costello
Minerva Blake Mary Thurman
John Langley, Sr Tyrone Power
Dapper Don Hollins Henry Sedley
Stephen Clark Cornelius Keefe
When his wife and her jewels vanish Cyrus Blake
employs Jack Langley, a young lawyer, to find his
missing treasures. Langley follows a trail which
leads him to a meeting with a gang of thugs of
which Dapper Don Hollins is the leader. He also
encounters and falls in love with Marion Folsom.
Finding that Marion's real name is Blake, Langley
fancies that she is the missing wife. It turns out,
however, that she is Blake's daughter. After many
adventures Langley recovers the jewels. Mrs. Blake
returns, having been kept prisoner by Hollins.
Langley wins Marion.
PATRONS who delight in sensational
, melodrama shot through with high-power
speedy action will surely put the O. K. on
this one. It makes no difference that the
plot bristles with wild improbabilities, the
point is that "The Law and the Lady" packs
as much excitement into six reels as an
average serial contains and affords great en-
tertainment for this type of picture. It's a
sure-fire box-office bet for the smaller houses
where they want stuff with ginger and care
nothing about logic.
Incidentally, the film introduces another
entry in the stunt starring ranks in the per-
son of Len Leo. The feature was evidently
built to show what Mister Leo could do in
the line of dare devil exploits and as such it
amply fulfils its purpose. We know of no
stunt actor in the game to-day who has any-
thing on this chap, and only one or two who
can break even with him. After watching
him perform for a reel or two one is im-
pressed with the notion that his frame is
principally constructed of steel, whalebone
and rubber.
No time is lost in starting the ball a-rolling.
From the instant hero Jim Langley starts
on the track of the missing wife and jewels
pertaining to millionaire Cyrus Blake it's just
one hairbreadth escape from sudden death
after another for this agile sleuth. You see
him leap from a trestle's giddy height into a
river below, swing himself gaily over a
slack wire across an alley, do a crawl up
the walls of high buildings that no "human
fly" ever bettered, as well as other awe-
inspiring feats too numerous to mention in
detail.
He puts up a couple of scraps that are
wonders of ferocity, battling single handed
with bands of thugs and always coming out
on top. While the stunt is of course the
picture's best appeal, there's a fairly coher-
ent yarn taken care of in clever style. John
L. McCutcheon knew what he was doing
when he directed this one and has managed
to infuse quite a bit of romantic interest
into it besides the "melo" punches.
Besides Len Leo as Jack Langley, good
work is done by Alice Lake, who figures as
pretty heroine Marion Blake, and other mem-
bers of the company render smooth, well
balanced support.
The photography throughout is excellent,
there are many snappy _ trick _ shots, well
filmed exteriors and interiors, with adequate
lighting.
Boost this as a stunt film extraordinary,
introducing a stunt actor who is bound to
become a favorite with the fans. You have
a. good cast to advertise, as the names of
Alice Lake, Maurice Costello, Mary Thur-
man, Tyrone Power and Henry Sedley arf
well known in screenland.
GOOD BUY FOR THE
STATE RIGHTS FIELD
"Man Without A Heart" Dramatically
Interesting and Artistically Attractive
"THE MAN WITHOUT A HEART."
Banner Production Photoplay. Adapted
from Novel by Ruby M. Ayresl Director,
Burton King. Length, 6,598 Feet.
CAST AND SYNOPSIS
Rufus Asher Kenneth Harlan
Linda Hyde Faire Binney
Hugh Langley Bradley Parker
Edmund Hyde David Powell
Barbara Wier Jane Novak
Pat O'Toole Tom Blake
Because he believes that Barbara Wier is scheming
with his sister's husband, Edmund Hyde, Rufus
Asher abducts the girl. He takes her to a deserted
shack in the hills, hoping to prevent her elopement
with Edmund. Barbara hails a passing tramp to
send word to Edmund of her whereabouts. Later
a knock is heard at the door. Barbara thinks it is
the tramp and that he intends to attack her. She
fires a shot as the door opens. The bullet hits
Rufus, who has unexpectedly returned. Barbara
nurses him until he recovers. She explains that
her plot with Edmund was really intended to halt
an elopement between Edmund's wife and Hugh
Langley. Rufus and Barbara are united.
THIS is an uncomonly good buy for the
state rights field. The plot offers several
original angles and the film's market value is
increased by a cast of excellent players, each
of whom may claim to star rating. "The
Man Without a Heart" should prove a box-
office winner in the neighborhood and smaller
houses.
Burton King has directed the feature with
his usual skill. Particularly he is to be
commended for turning out a clean picture,
where there were many enticing opportuni-
ties for interpolating risque situations. Cer-
tain portions of the narrative required care-
ful handling, but on no occasion has Mr.
King created a scene likely to draw the
wrath of the censors or offend fastidious
patrons.
At the beginning a jazz party is staged
which differs pleasingly from most of the
stereotyped affairs of this kind in point of
artistry, one of the best effects being some
nature dances on a lawn with curiously il-
luminated backgrounds. It is at this junc-
ture that the plot starts to develop, when the
hero overhears a conversation which leads
him to believe that Barbara Wier is plan-
ning an elopement with his sister's husband.
The said hero, Rufus Asher, who registers
very decidedly as a man of action, takes
drastic steps to remedy matters by kidnap-
ping Barbara and haling her to a lonely
mountain shack.
The action moves swiftly from then on.
There are some telling dramatic sequences,
such as Barbara's fear of attack by a wan-
dering vagabond, and the big thrill, when she
shoots Rufus in mistake for the tramp assail-
ant. It's all exceedingly melodramatic, but
very well done, as additional interest is
given the march of events by the fact that
Rufus is in love with Barbara all the time.
Of course, when she has nursed him back
to health a satisfactory explanation of her
tangle with Edmund Hyde, who is equally
innocent of wrong-doing, transpires, and a
happy climax is achieved.
Kenneth Harlan as Rufus Asher, Jane
Novak as Barbara, score brilliantly in their
respective roles and remarkably fine per-
formances are given by Faire Binny, David
Powell and others in the cast.
The photography throughout is of first-
class grade, there are many attractive ex-
teriors and the interiors are handsomely
filmed.
Your exploitation calls for a book-store tie-
up on the novel from which the plot is
taken. Play up the entire cast, which is
practically an all-star aggregation, and boost
the story's heart interest and thrills
ARABIAN NIGHTS TALE
AN ORDINARY FILM
Chu Chin Chow Deficient in Spectacu-
lar Lure and Story Interest
"CHU CHIN CHOW." Metro-Goldwyn
Photoplay. Adaptation of Stage Spectacle
by Oscar Asche and Frederic Norton. Di-
rector, N. G. Arnold. Length, 6,408 Feet.
CAST AND SYNOPSIS
Zahrat Betty Blythe
Abou Hassan Herbert Langley
Alcolom Eva Moore
Kasim Baba Randle Ayrton
Omar Jameson Thomas
Ali Baba Judd Green
Omar and his sweetheart, Zahrat, are kidnapped
by Abou Hassan and his band of forty thieves.
Zahrat is sold to wealthy Kasim Baba. Later, Abou
returns disguised as Chu Chin Chow, a Chinese
prince, and takes her away. After a variety of ad-
ventures, including the discovery of the robber's
great treasure cave, Zahrat is the means of destroy-
ing the forty thieves. She also stabs Abou to death
and rejoins her lover.
/"fcNCE again it is demonstrated that the
" filming of a big musical comedy spec-
tacle is a decidedly uncertain experiment.
"Chu Chin Chow" achieved tremendous suc-
cess both in London and New York as a
stage attraction, but its market values as
screen entertainment must be listed way be-
low par. It may please the little ones be-
cause of the whimsical fairy tale plot, but
the exhibitor who books the feature with
the hope of attracting adult patronage is
taking mighty big chances.
The picture was made in England by
Graham-Wilson Productions and even when
judged from the purely spectacular view-
point, the Britons don't seem to have made
the most of their opportunities. Compared
with some of the big American screen spec-
tacles it becomes merely insignificant. It is
colorful in spots, there are some large sets,
such as the Arabian village, the palace in-
terior and market place scenes, which stand
out fairly well. But in the case of a widely
advertised Oriental fantasy one expects a
considerable amount of artistic magnificence
to delight the eye and this is conspicuously
missing so far as "Chu Chin Chow" is con-
cerned.
Poor editing and bad direction are account-
able for the failure of the story to grip and
hold the spectator's attention The continu-
ity breaks woefully here and there, the
scenes are jumbled together anyhow until it
becomes a positive strain on the mind trying
to follow the scrambled adventures of hero-
ine Zahrat, her lover and the eminent robber
chieftain.
These Arabian Nights Tales are ticklish
stuff to film at their best, because of their
extremely flimsy, fanciful material, and in
the present case, what with the amateurish
handling of the mob scenes and bewildering
mixing up of the main characters with the
numerous but unimportant types, the result
is truly pathetic.
The most telling situations are killing of
the Forty Thieves in the big jars when the
heroine deluges them with boiling oil.
the cave episode when the intruding
Kasim is caught and slain, and the climax
where Zahrat stabs the bandit leader.
Betty Blythe, always attractive, registers
as a very bewitching Zahrat, Herbert Lang-
ley is a convincing villain and Jameson
Thomas a capable hero.
The photography on the whole is passable,
although the lighting seems hardly up to
American standard.
Betty Blythe is the only player worth feat-
uring, as the others are unknown to the
fans in this country. Where possible you
might put on an Oriental dance prologue.
Refer to the success of the stage spectacle
both here and abroad. Make a play for the
juvenile patrons.
March 7, 1925
Page 51
Production Chart with Review Dates
Here Will Be Found the Essential Details of Productions That Have Been
Reviewed in the Columns of This Journal in Preceding Months,
Including Name of Distributor and Length of Film.
JUNE
Title Star
For Sale Windsor-Menjou .
The Self-Made Failure ..Miller-Moore ....
Lend Me Your Husband . . Kenyon
Another Scandal Lois Wilson
Daring Youth Daniels-Kerry ....
The Good Bad Boy
Wanted by the Law J. B. Warner
The Lone Chance John Gilbert ....
Western Luck Buck Jones
Daring Love E. Hammerstein . .
Broadway or Bust Hoot Gibson
The Reekless Age Denny- La Plante.
The Fighting American . . Astor-O'Malley . .
The 6th Commandment
Law Demands Chas. Hutchinson. .
Napoleon and Josephine. . All Star
There's Millions in It. . . All Star
Swords and the Woman.. Pedro de Cordova.
Fighting Sap Fred Thomson . .
Distributor Length Release Review
First National 7480 June 15 July 6
First National ... June 22 June 28
Burr Pict. ...6700 June 1 Oct. 11
Prod. Dist 7322 June 22 Sept. 27
Principal 5975Junel5 May 17
Principal 5198 June 29 June 7
Sunset June 15
Fox 4385 June 21
Fox 5020 June 28
Truart June 15 July 10
Universal June 9 Jne 21
Universal June 17 June 7
Universal June 22 May 31
Assoc. Exhib June 1 July 6
Weiss Bros. .4700 June 15 July 6
F. B. 0 4324 June 2 July 5
F. B. 0 4800 June 0 July 5
F. B. 0 4700 June 16 Aug. 2
F. B. 0 4897 June 30 June 2f
JULY
Title Star Distributor Length Release
Yankee Speed K. McDonald .... Sunset 4700 July I
The Hellion J. B. Warner Sunset 4800 July 15
Listen Lester Moran-Fazenda .. Principal ....6242 July 6
The Masked Dancer Chadwick Principal 4720July 13
Daughters of Pleasure Prevost Principal ... .5698 July 20
Girls Men Forget Patsy R. Miller ..Principal 5166 Sept. 17
Tiger Thompson H. Carey Prod. Dist 4920 July 12
Her Own Free Will Helene Chadwick .Prod. Dist 5959july2o
Code of the Wilderness. . Bowers-CalhouD .. Prod. Dist 6480 July 6
Girl in the Limousine .. Larry Semon First National ... July 20
The Arab Navarro-Terry ...Metro 6710 July 21
Revelation ! V. Dana Metro 8752 July 28
Romance Ranch Gilbert Fox 4741
In Fast Company R. Talmadge .... Truart July 15
Behind the Curtain All Star Universal ... 4075 June 21
Young Ideas Laura La Plante .. Universal ...4795 July 7
The New Schoolteacher ..Mickey Bennett . . C. C. Burr. . .5900 July 1
Fatal Plunge Chas. Hutchinson Weis Bros.-Art. ..July 15
Rough Ridin' Buddy Roosevelt. . Weis- Art. .. .4600 July 15
A Woman Who Sinned .. Mae Busch F. B. O July 7
Neglected Women Seena Owen F. B. 0 4900 July 28
Huntin* Trouble Leo Maloney ....Ambassador .5000 July 15
AUGUST
77rfe
Manhandled
Wanderer of the Wasteland
Changing Husbands
Monsieur Beaucaire
Unguarded Women
The Enemy Sex
Lily of the Dust
Bread
Tess of the D'urbervilles.
Broken Barriers
Little Robinson Crusoe . .
Unmarried Wives
America
Behold This Woman
The Speed Spook
Youth For Sale
The Fire Patrol
Trath About Women
Legend of Hollywood . . .
The Wise Virgin
The Siren of Seville
In High Gear
Horse Shoe Luck
Against All Odds
That French Lady
The Heart Buster
The Desert Outlaw
Lash of the Whip
Two Fisted Justice
Circus Lure
Three Women
The Back Trail
The Signal Tower
The Sawdust Trail
Fighting Fury
Wine
Lure of the Yukon
Stranger of the North . .
Who's Cheating
Lights of London
Love, Life and Laughter. .
Heart of Alaska
For Woman's Favor
Never Say Die
The Battling Fool
Star
Swanson
Jack Holt
L. Joy
Valentino
Daniels-Dix
Compson
Negri
All Star
B. Sweet
All Star
J. Coogan
M. Harris
All Star
I. Rich
J. Hines
May Allison
All Star
Hampton-Sherman.
Marmont
Patsy Ruth Miller
Priscilla Dean . . .
K. McDonald
J. B. Warner
Buck Jones
S. Mason
T. Mix
Buck Jones
Ashton Dearbolt . .
Dick Hatton
Matty Mattison . . .
Marie Prevost ....
Jack Hoxie
Virginia Valli ....
Hoot Gibson
Hoxie
All Star
Eva Novak
Richard Travers . .
Montague Love . .
Nigel Barrie ....
Betty Balfour
Maurice Costello. .
Owen-Dexter ....
D. McLean
Fairbanks-Novak .
Distributor Length
Paramount 6998
Paramount 7000
Paramount 6799
Paramount. . . .9100
Paramount. . . .6051
Paramount 7861
Paramount
Metro 6726
Metro 7500
Metro 5717
Metro 6126
Lumas
United Artists ....
Vitagraph ...6425
East Coast... 6700
Burr Pict 6100
Chadwick 6600
Banner 5692
Prod. Dist. . .5414
Prod. Dist... 5995
Prod. Dist 6724
Sunset
Fox .4889
Fox 5470
Fox 4500
Fox
Arrow 4500
Arrow
Sanford 4600
Warner Bros
Universal
Universal
Universal . . .5400
Universal
Universal . . .6220
Lee-Bradford
Lee-Bradford ....
Lee-Bradford 4700
Lee-Bradford ....
Lee-Bradford . . .
Lee-Bradford 4500
Lee-Bradford ....
Assoc. Exhib
C. B. C 4978
Release
Aug. 4
Aug. 11
Aug. 11
Aug.18
Aug.25
Aug.25
Aug.25
Aug. 4
Aug. 11
Aug.18
Aug.25
Aug. 1
Aug. 15
Aug. 3
Aug.30
4ug. 1
Aug.15
Aug.15
Aug. 3
\ug. 10
Aug. 17
Aug.15
Aug.15
Aug.30
Aug.30
Aug.30
Aug. 24
Aug. 1
Aug.30
Aug. 1
Aug.18
4ug. 8
Aug. 3
Aug. 10
Aug.24
Aug. 31
Sag. 1
Aug. 1
Aug. 1
Aug. 1
Aug. I
Aug. 1
Aug. 1
*ug. 31
Aug. 1
Review
Aug. lb
May 10
June 14
June 14
Dec.20
July 16
Oct. 4
July 12
July 5
July 26
July 5
July 1
June 17
July 5
July 26
Apr. 5
Aug. 16
Review
Aug. 9
May 31
July 5
Aug.23
July 5
July 5
Sept. 6
Aug. 2
Aug. 9
Aug. 16
Aug.3n
Dec. 27
Aug. 11
Aug.30
Nov. 15
May 31
Aug.23
Dec. 13
Sept. 6
Aug.30
Aug.30
Aug. 2
Sept.20
Oct. 4
June 28
May 31
July 26
Alp.?-*
Sept.13
Aug. 23
Aug. 23
Aug. 2
Aug. 16
Title Star
Foolish Virgin E. Hammerstein . .
Radio Flyer Chas. Hutchison . .
Battling Buddy Buddy Roosevelt .
Fools in the Dark Moore & Miller . .
Messalina Countess Liguoro
American Manners Richard Talmadge.
Payable on Demand .... Leo Maloney ....
Crashin' Through Jack Perrin
Welcome Stranger F. Vidor
Distributor Length Release Review
Columbia . .5900 Aug.15 Jan. 17
Weiss Bros.-Art. . Aug. 15
Weiss Bros.-Art. . Aug. 15 Sept.20
F. B. O Aug. 24 July 26
F. B. O Aug. 24 Sept.13
F. B. O Aug. 4 Sept.13
Ambassador .5000 Aug. 15 Sept.13
Ambassador .5000 Aug 15
Prod. Dist. ..6618 Aug.24
SEPTEMBER
Title
Another Man's Wife ....
Roaring Rails
Ramshackle House
Barbara Frietchie
Chalk Marks
The House of Youth
Sinners in Silk
The Red Lily
Yolanda
Wine of Youth
One Night in Rome ....
His Hour
Sideshow of Life
The Covered Wagon ....
Man Who Fights Alone. .
Sinners in Heaven
The Alaskan
Feet of Clay
The Female
Dorothy Vernon
Smoking Trails
Captain Blood 1
Meddling Women
Man without a Heart ....
Empty Hearts
Captain January
Dynamite Dan
Last of the Duanes
The Breath of Scandal. .
The Man Who Came Back
Honor Among Men
The Cyclone Rider
Dante's Inferno
Last Man on Earth
Oh You Tony
Painted Lady
The Cowboy Prince
Notch No. 1
Sell 'em Cowboy
The Ragged Robin
Reckless Ridin' Bill ....
Billy's Week-End
Find Your Man
Lover of Camille
This Woman
Big Timber
The Turmoil
The Family Secret
Wolves of the North
Passion's Pathway
Why Worry
The Call of the Wild ..
Race for Life
Price She Paid
Fangs of the Wolf
Biff Bang Buddy
Vanity's Price
Life's Greatest Game .
Stepping Lively
Never Say Die
The Fire Patrol
Title
Lily of the Valley
Trouping with Ellen
Virtue's Revolt
Daring Chances
Story Without a Name . .
Circe the Enchantress ...
City That Never Sleeps .
Tarnish
Hearts of Oak
Turned Up
Life's Greatest Game ...
The Clean Heart
Fast & Fearless
The Fast Worker
Cornered
Measure of a Man
1 Am the Man
Ridin' Kid from Powder
The Silent Watcher ....
Dangerous Money
Star
Kirkwo&d
Carey
B. Compson
F. Vidor
Marguerite Snow.
Jacqueline Logan..
All Star
Navarro
M. Davies
All Star
Laurette Taylor . .
All Star
Torrence
Lois Wison
Lois Wison
Danies-Dix
Taylor-Meighan . .
LaRocque-Cortez-R
B. Compson
M. Pickford
Bill Patton
Kerrigan
L. Barrymore ....
Novak- Harlan
Clara Bow
Baby Peggy
K. McDonald
T. Mix
Tellegen
Geo. O'Brien
Edmund Lowe . . .
Spec
Spec
Spec
Mix
D. Mackaill
A. Dearbolt
B. Wilson-M. Daw
D. Hatton
Matty Mattison . .
Dick Carter
Bill Franey
Rln Tin Tin
Monte Blue
L. Rich
Wm. Desmond . . .
All Star
Baby Peggy
Wm. Duncan ....
Estelle Taylor . . .
Harold Lloyd ...
Spec. Cast
Novak-Fairbanks .
Alma Reubens . . .
All-Star
B. Roosevelt ....
Anna Q Nilsson .
Johnnie Walker .
R. Talmadge ....
Douglas MacLean.
Bellamy
Distributor Length
Prod. Dist... 5015
Prod. Dist 5753
Proa. Dist. . . .625/
Prod. Dist 7179
Prod. Dist
Proa. Dist
Metro 5750
Metro 6975
Metro 10125
Metro bbUU
Metro 58H3
Metro 6300
Paramount ..7511
Paramount
Paramount. . . .5991
Paramount. . . .6768
Paramount. . . .6757
Paramount 9746
Paramount . .6167
UniteO Artists y5UU
Madoc
Vitagraph ..10086
Chaawick 7000
Banner
Banner
Principal 6194
Sunset
Fox 6942
Schulberg 6940
Fox 8293
Fox 4660
Fox .-.6700
Fox 5454
Fox 6637
Fox 6332
Fox 6389
Fox
Fox
Fox
Sanfard 4500
Sanford
Sanfard 4500
Warner
Warner 7183
Warner
Universal
Universal
Universal . . Seriai
Lee-Bradford ....
Pathe 6000
Pathe 8000
C. B. C 4954
C. B. C 5957
Weiss Bros.-Art .
Weiss Bros
F. B. 0 6124
F. B. 0 7010
F. B. O
Assoc. Dis. . .6891
Chadwick
Release Review
Sept. 7
Sept.2I Oct. 25
Sept. 1
Oct. 26
Sept. 14
Oct. 19
Sept. 1
Sept. 8
Jan. 31
Oct. 6
Nov. 1
Sept. 2 i
Aug. 16
Sept.15 Mar. 1
Sept.22 July 2b
Sept.29 Nov. 15
Sept.29 Oct. I I
Sept. 1
Sept. 8
Sept.15
Sept.15
Sept.22
Sept.22
Aug.23
Aug. I b
Sept. 27
Oct. 4
Oct. 4
Sept.22 Sept.20
Sept.15 May i /
Sept.15
Sept, 21
Oct. 18
Sept. 17
Sept.15 Sept. 6
Sept.15 July 19
Sept. 15
Sept. 6
Sept. 1 Sept.13
Sept.28 bcpi. o
Sept.28 Oct. lb
Sept. 14 Sept.13
Sept. 7 Oct.ll
Jan.17
Oct. 1 1
Oct. 1 1
Sept.28
Sept.21
Sept.28
Sept. 1
Sept.13
Sept.27
Sept.15
Sept. 1
Sept. 10
Sept. 1
Sept.15 Nov. 22
Sept.29 Nov. 1
Oct. 25
Aug. 2
une 21
une 28
Aug.30
Sept. 7
Sept. 14
Sept.28
Sept.29
Sept. 1
Sept.16 June 21
Sept.23
Sept. 1
Sept.15
Sept.28
Sept. 7
Sept.28
Sept.
Sept.15
OCTOBER
Sfar
Chrissie White
Helene Chadwick
Edith Thornton .
J. Hoxie
Moreno-Ayres
M. Murray
Cortez
May McAvoy
H. Bosworth
Chas. Hutchinson.
Johnnie Walker . ,
Marmont
Buffalo Bill, Jr.
Denny-LaPlante . ,
Prevost
Wm. Desmond . .
Lionel Barrymore
River J. Hoxie
G. Hunter ,
Bebe Daniels
Distributor Length Release
Cranfield & C..6289 Oct.24
Prod. Dis 6452 Oct. 5
Wm. Steiner 5175
Universal . . . .4543
Paramount . .5912
Metro 6882 Oct. 6
Paramount ..6097
First Natl. . . .6831
Fox 6337 Oct. 5
Steiner Prod. 4990
F. B. O Oct. 5
Vitagraph ...7950 Nov. 1
Artclass 4600
Universal 6896
Warner Bros. 6400 Dec. 1
Universal 4979
Chadwick 7460
Universal . . . .5727 Dec. 1
First Natl. . .7575 Oct. 5
Paramount . .6864 Oct.20
Sept.20
Oct.ll
Sept.20
Nov.29
Aug. 16
Review
June 28
Dec. 6
Oct. 18
Oct. 18
Oct. 18
Oct. 18
Oct. 18
Oct. 18
Oct. 11
Oct. 11
Oct. II
Oct. 4
Oct. 4
Oct. 4
Oct. 4
Oct. 4
Nov. 1
Nov. 1
Nov. 1
Nov. 1
Page 52
Exhibitors Trade Review
Production Chart with Review Dates
Distributor LengthRelease Revi,
Nov
Nov
Oct
Title Star
The Bandolero All-Star Metro 30U0Oct.20
Madonna of the Streets . .Nazimova-Sills ...hirst' Natl. . .75U70ct.l9
The Painted Flapper Kirkwood-Garon .Chadwick . . . .55510ct.l5
Winner Take All Buck Jones Fox 59490ct.l2 Oct
Western Wallop J. Hoxie Universal ....4bll Oct
Rose of Paris M. Philbin Universal tki20 Oct
Welcome Stranger All-Star Prod. Dist. .b/UO Oct
Her Love Story Swanson Paramount. .. .67500ct. 6 Oct,
Walloping Wallace Buddy Roosevelt .Artclass Oct. 15
Millionaire Cowboy Lefty Flynn F. B. 0 4700Oct. 5 Nov. 29
Broken Laws Mrs. Wallace Reedt-. B. O Oct.19
Dangerous Flirt Evelyn Brent . . . . r. B. O Oct.19 Jan.
Thundering Hoofs Fred Thomson . . . F. B. 0 4700 Oct.26 Dec.
Pearls of Paris Pearl White F. B. 0 4850Oct.26
The Border Legion Moreno-Chadwick. Paramount. .. .70580ct. 27 Nov.
The Warrens of Virginia.. M. Mansfield Fox 653bOct 12 Nov.
Midnight Express Fairbanks-Novak. . Shipman Prod. 4570Oct. 1 Nov.
Let Him Buck Carter Sanford Prod Oct. 1
The Captivatin' Cannibal. . .Franey Sanford Prod Oct. 1
Stepping Lively R. Talmadge F. B. O Oct. 1 Oct.
Great Diamond Mystery. .. S. Mason Fox Nov.
The Hunted Woman Special Fox Oct. 5
Midnight Secrets G. Larkin Rayart 45003ct. 1
Hit and Run Gibson Universal Oct. 5 Aug.
Ridin' Mad Yakima Canutt. .. . Arrow 577JOct. 11 Nov.
Christine of Hungry Heart. F. Vidor First Nat'I ..74950ct. 12 Nov.
Helen's Babies Baby Peggy Principal 62000ct. 12
Empty Hands Holt-Shearer Paramount ..7048Oct.l3 Sept
The Diamond Bandit Ashton-Dearholt. . . Arrow Oct. 15
The Navigator Keaton Metro 5700Oct. 15 Sept.
The Narrow Street Devore Associated . .5900 Oct. 19 Oct.
The Price of a Party H.Hampton Warner Bros. 53150ct.l5 Jan,
Desert Hawk Wilson Arrow Oct. 25
Battling Orioles Tryon Pathe 52570ct. 26 Nov.
Married Flirts P. Frederick Metro 6765<Oct. 27 Oct.
Mine with the Iron Door. Mackaill Principal ....61800ct. 15 Dec.
Billy the Kid F. Farnum Independent ..45980ct. 15
Calibre .45 R. Griffith Independent Oct 1
The Street of Tears Santchi Rayart 4700Oct. 15
A Perfect Alibi L. Mahoney Ambassador ..5000Oct. 15
Branded a Thief Neal Hart .Ambassador ..5000Oct. 15
Daughters of the Night.. Spec. Cast Fox 5500 Dec. 27
The Painted Flapper . . . . Kirkwood-B'rymoreChadwick ....610oOct. 15 Oct. 15
Battling Orioles Glenn Tryon Assoc. Exhib. 5257 Oct, Sept. 13
Dynamite Smith Charles Ray Assoc. Exhib; Oct. 30 Oct. 18
The Price of a Party Mary Astor Assoc. Exhib. 6400Oct. 30 Oct. 18
The Beautiful Sinner William FairbanksC. B. C 47440ct. 15
NOVEMBER
Title Star Distributor LengthRelease Review
Strangling Threads Alma Taylor Cranfield & C. .5410Nov.20 Sept.20
The Tenth Woman Star Cast Warner Bros. .6544Nov. 10 Nov. 22
The Beauty Prize Star Cast Metro 6756 Nov. 8 Nov. 22
Romance and Rustlers Hatton Arrow 4947Nov. 30 Nov. 22
Reckless Romance All Star Prod. Dis. . .5530Nov. 9 Nov. 22
The Girl on the Stairs. . . P. Ruth Miller Prod. Dis. ..62l4Nov. 16
The Chorus Lady Margt. Livingston. . Prod Dis Nov. 23
The Snob Shearer-Silbert.. . .Metro 4513Nov3
Manhattan Logan-Dix Paramount . . .6415Nov. 10
The Only Woman N. Talmadge .... First National 6770Nov. 3
Border Justice Bill Cody Independent . .5432Nov. 10
Flattery De la Motte Chadwick . .6 reels
Youth for Sale May Allison C. C. Burr. . .6100Dec.lO
The Sunset Trail Wm Desmond ....Universal . . . .4920Nov.30
The Rip Snorter Dick Hatton Arrow 4998Dec. 1
The Tornado House Peters ....Universal . . . .6375Dec.l5
Worldly Goods Agnes Ayres Paramount ..6800
Dark Swan Prevost Warner 6701
The Sainted Devil '. . .Valentino Paramount . .8633Nov. 17 Dec.
Wage» it Virtue Swanson Paramount . .7093Nov. 10 Dec.
Nov. 8
Nov. 8
Nov. 8
Nov. 8
Nov. 8
Nov. 8
Nov.15
Nov. 15
Nov.15
Nov. 8
Nov.20
6
6
He Who Gets Slapped Chaney Metro 6600Nov. 17 Nov. 22
Janice Meredith Davies Cosmopolitanl2000 Nov. 1 Aug, 23
The Silent Accuser E. Boardman Metro 5883Nov. 21 Nov. 22
Along Came Ruth V.Dana Metro 5161Nov. 10 Jan. 3
Barriers Burned Away... Spec. Cast Assoc. Exhib Nov. 13 Jan. 3
The Brass Bowl Lowe Fox 6778n"ov. 15 Nov. 29
Age of Innocence B. Bayne Warner Bros Nov. 10
Trigger Fingers Bob Custer F. B.
Sold for Cash Madge Bellamy ..F. B.
The No Gun Man Lefty Flynn F. B.
Hail the Hero R. Talmadge F. B.
Cheap Kisses Lillian Rich . ...F. B.
Greater Than Marriage — Daw Vitagraph
The Beloved Brute de la Motte ....Vitagraph
0 4795Nov. 2 Dec. 13
O Nov. 9
O Nov. 16 Jan. 17
O Nov. 23
0 4213Jov. 30 Dec. 6
..6821Nov.l6 Dec. 13
. .6719Nov. 30 Nov. 29
Outwitted Desmond-Holmes.. .Independent . .5548Nov. 1
Just Mary Harlan Rayart 4800Nov. 1
The Pell Street Mystery.. G. Larkin Rayart 4870Nov. 1
Trail Dust D. Dunbar Rayart Nov. 1
Midnight Secrets G. Larkin Rayart 4700Nov. 1
The Speed Spook J. Hines East Coast. . .6700Nov. 1 Aug. 30
Law or Loyalty Lawson-Harris ...Elfert Nov. I
Left Hand Brand Neal Hart Ambassador .5000Nov. 30
Shootin' Square Jack Perrin Ambassador .5000Nov. 15
Idle Tongues Marmont-Kenyon. . First National. 7000 Nov. 9 Jan. 17
My Husband's Wives S. Mason Fox - 6000Nov. 16 Nov. 22
Gerald Cranston's Lady. . Kirkwood-Rubens... Fox 6674Nor. 29 — Dec. 6
Rip Roarin' Roberts Buddy Roosevelt. .Artclass 4800Nov. 15
Meddling Women Lionel Barrymore. Chadwick . . . .6800Nov. 15
Sundown Bosworth-Love ...First Nation. 6700^ov. 23 Nov. 29
East of Broadway Dwen Moore Assoc. Exhib. 6OOON0V. Nov. 22
Is Love Everything Mma Rubens Assoc. Exhib Nov. 30 Nov. 15
Hot Water ..Harold Lloyd Assoc. Exhib. 4899Nov. 30 Nov. 8
The Midnight Express . . E. Hammerstein C. B. C 5967Nov. 1 Nov.15
Women First William FairbanksC. B. C 4875Nov. 1
DECEMBER
Title Star Distributor LengthRelease Review
A Soul's Awakening Flora Le Breton Cranfield & C..5597Dec. 28
My Husband's Wives Star Cast Fox Dec. 1 Nov. 27
The Garden of Weeds Betty Compson . . . Fam. Players 6230Dec. 8 Nov. 22
Tongues of Flame Meighan-Love ...Fam. Players 6763 Dec. 15 Nov. 22
A Cafe in Cairo Priscilla Dean Prod. Dis 5656 Dec. 1 Jan. 3
Flaming Forties Harry Carey Prod. Dis 5770Dec. 7
The Mirage F. Vidor Prod. Dis 5770Dec. 12 Jan. 17
Title Star
Dixie Fianuieap C. Winusur
iuc Kiver Kuan tia,muion-Aliison. .
1 lie miunigut express ..t. namniersiem ..
women first rairoanxs-i^ovaK. .
One uioriuus lNignt fc. naniuierstein
ipou.uuu newaru iv. maynaru
onucr Fire Bill ration
my i^eignoor's wile . . . .Lawson-narns ...
Love ana Uiory Bellamy
riguting Uuus Bill ration
riayttiings 01 Desire 1 ayior-namnton ..
wnue suecp jicnn 1 ryon
earners Burned Away...F. mayo
Battling Kunyan Wesle/ Barry ....
Classmates omtncimess
roroiuuen raraaise oiar Cast
Curnereu otar Cast
wnite snauow oiar Cast
rler iMgnt ui Komance o. 1 ainiaugc
isn't uie wonueriuir
orcaier I ban iViarnage. . . . oiar Cast
1 ue wise virgin oiar Oast
iiiunuenng hoois
1 ne Dark owan n. cnaawick
Mgnmuuse oy tde Sea 1 azenua-Kin 1 in 1 in
Inez iroui noily woou
Barriers 01 We Law
i\onn 01 30 noit
in Every woman s Lue
rier marriage vow
oiris men rorgct oiar Cast
ureea oa Zu ruts
ine KougnnecK
1 ne mau wnin mcAvoy-muinall. . .
On me stroke ui 1 nree. . . . narian-ocuamy. . .
oiuouiueiuig rires r. rreuencK
rassing 01 wuumcLean
Air nawK m Wuson
On rrooation
Daugnters 01 tne ISignt
lovcT s Lane oiar Oast *
Last man on Barm star Oast
Lc^enu 01 nouywuou
two Shall Be Born
lain ico money William Fairbanks
riasning spuis Boo Ouster
The Air riawic ai Wuson
Cheap Kisses Kich-Lanuis
ttreeu ot tne isoraer .... "Leity" riynn . . .
Courage Franklin Farnum
O. B. O
O. o. Oj.
cueit . .
tllcll
uisaiuuivr i-e»z>-- Release
«i«ti-o o-^Dec. 28
Bluest OUipu.au . • fJeC.
O. b. o tyu^Dec. 10
• ■*'s"Dec. 16
Dec. 15
. .ouuoDec. 1
Dec. 1
fciicu oouurjec, 27
Universal . . .oav.nec> 7
n,.u«».«ur Dec. 31
J""» Dec. 15
ASSOC. BAU1U. Oo*je£)ec. 30
assoc. fcx.ii 10 Jan.20
Assoc. Baiiio Jan. 25
.luspiratiou . .oouu Dec. 29
faiaiuuni ...baal Dec. 16
waiuer Dec. 18
Proa. Dis. ..Qio/Dec. 10
i-ust iNauuiiai.bsau Dec. 15
uniteu trusts obUUDec. 18
vuagrapu. . . .02^1 Dec. 10
nuu. DisiriD Dec. 15
r. B. o oUioDec. 10
Warner boOoDec. 1
warner Dec. 29
first IN at I ..byi9Dec. 22
inucpenueni OUUU Dec. 23
Paramount . . lyOoDec. 15
rirst iNational ....
warner Dec. 1
Principal . . .■lyuo Dec. 16
.Metro-oold. 100b7Dec. 15
Fox 750uDec. 15
Universal . . .bOUO Dec. 18
F. B. 0 SUUU Dec. 21
Universal . . . 735b
Kusseil Proa Dec. 23
,r. B. 0 4»00 Dec. 23
Sterner Prod. 4728 Dec. 18
rox ' 5470Dec. 30
Warner 43U0 Dec. 28
Ufa Films ..bb37Dec. 28
prod. Distnb Dec. 28
Vitagrapn . . .5443Dec. 7
C. H. C 490bDec. 15
F. B. 0 5068L)ec.l4
F. B. 0 4860Dec.21
F. B. O b638Dec. 21
F. U. O Dec.28
independent 475bDec.
Review
Jan. 10
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JANUARY
Title
The Greatest Love of All Geo. t>i
Bad Company Conway
Excuse me Shearer
>tar Liistrwutor Length Release Review
oan asso. fcxrnb. suuOJan.
i earie ..Asso. hxnio. coUujan. 19 Feb. 21
iNagel ...Metro b40ojan.2o Feb. /
Pnantom shadows rerguson-Cuniey . Flem. Prou. .ouuujan. 1
Scariet and Gold Al rerguson ....Mem. Proo. .ouOUJan.15
Gold Heels Agnew Fox bU2Ujan.29
..Paramount . .b4ocsJan.iy
Paramount . .8b84jan.22
..Paramount ..biibJan.22
Paramount Jan.26
. First National . . . Jan. 19
First Nat'I . .7790 Feb. 2
First Nat'I ..6100 Feb. 10
Warner Bros ....Jan.
. Vitagraph . . . 5500 J an.28
Miss Blueoeard Bebe Daniels
The Golden Bed La Koeque .
Man Must Live Richard Dix
Bed Rock Ihomas Meighan
Flaming Love Eugene O'Brien
As Man Desires spec. Cast
Learning To Love G. 1 almaoge . . .
How Baxter Butted In . . Willard Louis . .
Fear Bound Daw-Nigh
The Gambling Fool F. Farnum Independent .4700Jan-15
Her Game Florence Reed ...Independent .50U0Jan.l5
Riding Grit Bill Cody Independent .4663Jan.30
Branded A Bandit Yakima Canutt ..Arrow 4778Jan. 1
Vic Dyson Pays B. Wilson Arrow 48S0Jan.l5
The Cactus Cure Dick Hatton Arrow 4bU0Ja"-l'"
Sand Blind Ben Wilson Arrow 4gooJan.31
Let Women Alone All Star Prod. Distrib. ...Jan. 4
On the Shelf All Star Prod. Dist. . .SOOOJan. 4
Soft Shoes Harry Carey Prod. Dist. ..500. Jan. 11
Off The Highway Jacqueline Logan Prod. Dist Jan.25
Midnight Molly Evelyn Brent F. B. 0 500uJan.ll
The Range Terror Bob Custer F. B. 0 4800 Jan. 25
The Street Singer Star Cast Chadwick Jan. 15
For Another Woman ....Kenneth Harlan ..Rayart 5000Jan.l5
Easy Money Mary Carr Rayart 5500Jan.20
Super Speed Reed Howes Rayart 5000jan.31
Capital Punishment Clara Bow B. P. Schulberg .Jan.31
Dangerous Innocence ...Mary Philbin ....Universal Jan. 21
The Hurricane Kid gHoot Gibson Universal . . .5296Jan.21
Fighting Courage Ken Maynard . . . Elfert Prod. 5000jan.l0
Verdict of the Desert ...Neal Hart Ambassador .5000 Jan. 15
A Lost Lady Rich Warner Bros. ...Jan. 18
So Big Star Cast First National ...Jan.26
Locked Doors Betty Compson ..Paramount ..6221 Jan. 15
Fifth Avenue Models . . . . Philbin-Kerry Universal . . .6581 Jan.30
The Narrow Street Matt Moore Warner Bros. 5500jan.l5
Youth and Adventure . . . R. Talmadge F. B. O. ..5565 Jan.31
Ports of Call Edmund Lowe ...Fox 550r Jan.26
Women and Gold Frank Mayo Gotham 6000jan.28
Another Man's Wife . . . . Kirkwood-Lee ...Prod. Dist. ..5015
The Redeeming Sin Nazimova Vitagraph .. .6227 Jan.26
Flashing Spurs Bob Custer F. B. O. . .6000
The Triflers Busch-Dexter Preferred . . .6626jan.l8
The Foolish Virgin Hammerstein ....Columbia . . .5628 Jan. 10
Feb. 7
FeD. 7
Jan.31
reb. 7
Jan.31
Jan.24
Feb.14
Curlytop Shirley Mason
The Fugitive Ben Wilson
Man Who Played Square Buck Jones ....
Troubles of a Bride . . . . R. Agnew
Idle Tongues Marmont-Kenyon
Last Man on Earth Earle Foxe
The No Gun Man Lefty Flynn ....
The Gambling Fool .... Franklyn Farnum
Fox 5828jan.30
.Arrow 4920 Jan. 28
.Fox 6500jan.29
.Fox 4915Jan.l0
. First Nat'I . .5300 Jan.26
.Fox 6637Jan.22
. F. B. O 452? Jan. 18
Independent 5200Jan.
Feb.21
Jan.31
Feb.14
Feb.14
Jan.31
Jan.31
Jan.31
Jan.24
Jan.24
Jan.24
Jan.24
Jan.24
Jan.24
Jan.24
Jan.24
Jan.24
Jan. 17
Jan. 17
Jan. 17
Jan. 17
Jan. 17
Jan. 17
Jan. 17
Jan. 17
Jan. 17
Moccasins Bill Cody ...... Independent 4800Jan.
Outwitted Desmond-Holmes Independent 5400.1an.
Trigger Fingers Bob Custer .... Independent 5200Jan.
March 7, 1925
Page 53
Current Production Chart — Continued
Title Star Distributor Length Release Review
East of Suez Pola Negri Paramount ..6821 Jan. 9 Jan. 17
Tomorrow's Love Ayres-O'Malley ..Paramount . .5842Jan.l5 Jan. 17
Sign of the Cactus Hoxie Universal . . .4938Jan.l5 Jan. 17
Ridin' Pretty W. Desmond Universal .. .4812 Jan. 20 Jan. 17
The Mirage F. Vidor Prod. Dist. . .5770Jan.30 Jan. 17
Peter Pan Betty Bronson ...Paramount . .9593 Jan. 7 Jan. 10
A Two-Fisted Sheriff . . . Canutt Arrow 453/Jan.l5 Jan. 10
So This Is Marriage . . . . Nagel-Boardman .Metro 6300Jan. 8 Jan.K;
Silk Stocking Sal Evelyn Brent F. B. O. . . .5637Jan.l5 Jan. 10
Argentine Love Bebe Daniels ...Paramount ..5970Jan.l5 Jan. 10
-Courageous Coward ....Star Cast Russell Prod. 4642Jan.30 Jan. 10
Dangerous Flirt Evelyn Brent F. B. O. .. .5297 Jan.30 Jan.10
Coming Productions
ASSOCIATED EXHIBITORS
Title Star Length Released
The Adventurous Sex Clara Bow 4790 Feb.
Introduce Me Douglas MacLean Feb
Percy Charles Ray 4884 Feb.
The Sky Raider Jacqueline Logan Mar.
Back to Life Patsy Ruth Miller Mar.
Never Weaken Harold Lloyd 5000 Mar.
METRO
Title Star Length Released
The Rag Man Jackie Coogan 6200 Feb. 16
Ben Hur Novarro-Bushman ...
The Charity Ball
Green 5321 Feb. 23
The Prairie Wife H. Rawlinson 5300 Feb 5
Chu Chin Chow Betty Blythe 6408 Feb. 5
Cheaper to Marry All Star 592, Feb' l
The Summons Eleanor Boardman ... c . -
The Square Peg All Star %•
A Man's World All Star J8™
The Great Divide Tearle ^879 Feb. 16
The Prairie Wife All Star 781I teb- °
King in Exile All Star 6487
The Merry Widow Mae Murray 4876
The Sporting Venus B. Sweet 5226 Apr. 6
Zander the Great Marion Davies Mar. 30
Greed All Star 10067 Jan. 26
The Rag Man Jackie Coogan ...... 5968 Feb. 16
Lady of the Night Norma Shearer Feb. 23
Never the Twain Shall Meet .. All Star Feb. 23
The Way of a Girl All Star Mar. 2
The Denial All Star Mar. 2
The Monster L. Chaney 6435. .... .Mar. 9
J. Arthur
.Seven Chances B. Keaton Mar.16
Daddy's Gone-a-Hunting Alice Joyce 5851 Mar.23
Percy Marmont
Confessions of a Queen Alice Terry Mar.30
Lewis Stone
Man and Maid All Star Apr. 13
Proud Flesh All Star Apr. 20
The White Desert All Star May 4
A Girl's Rebellion All Star May 11
Return of a Soldier All Star May 18
The Only Thing All Star June 8
CRANFIELD & CLARKE PRODUCTIONS
Title Star Length Released
Speak No Evil Alma Taylor 5500 Feb. 28
Comin' Thru* the Rye Star Cast 6500 Feb 26
Crimson Circle All Star 4500 Feb. 28
Shadow of the Mosqut Odette Taylor 6200
Justice Raffles Henry Edwards 6000 Apr. 30
Lunatic at Large Henry Edwards 6000 May 31
Mist in the Valley Alma Taylor 5500 June 30
Pipes of Pan Alma Taylor 6200 July 31
Amazing Quest Alma Taylor 5500 Sept. 30
John Forrest Henry Edwards 5000 Oct. 31
FOX
Title Star Length Released
The Man Without a Country .. Star Cast Feb. 12
The Wolf Man John Gilbert 5000 Feb 17
Every Man's Wife Special
Dick Turpin Tom Mix 6716 Feb. 1
Flame of Desire Tom Mix
The Fool Tom Mix
The Folly of Vanity Special Cast 5250. . . . . . Feb. 8
The Trail Rider Buck Jones 4752 Feb. 22
The Star Dust Trail Shirley Mason 4686 Feb. 25
FAMOUS PLAYERS
Title Star Length Released
Top of the World Nilsson-Kirkwood ... 7167 Feb. 20
Coming Thru' Thomas Meighan 6522 Feb. 8
The Devil's Cargo Pauline S»arke 7980 Feb. 8
Forty Winks Griffith-Roberts 6793 Feb. 1
The Swan Adolph Menjou 5889 Feb.25
Contraband Wilson-Noah Beery .. 6773 Feb.25
Thundering Herd Holt-Wilson 7187 Mar.15
The Goose Hangs High Star Cast 6770 Mar. 1
Mme. Sans Gene Gloria Swanson Feb.25
New Lives For Old Star Cast 6796
AMBASSADOR
Valley of Vanishing Men Neal
Travelin' Fast Jack
Hart 5000.
Perin 5000.
.Mar. 15
. Mar. 1
CHADWICK
Title
Star
Length
Released
Romance of an Actress Star Cast Mar. 15 '25
Sunshine of Paradise Alley ... Not cast vet Apr. '25
The Midnight Girl Lila Lee' Feb. 15
Length
4720 . . .
4700...
5198. . .
5000. . .
6242. . .
PRINCIPAL
Title Star
The Masked Dancer H. Chadwick ...
Daughters of Pleasure Prevost
Good Bad Boy Spec. Cast ....
Daring Youth Daniels-Kerry . .
Listen Lester Fazenda-Myers .
UNITED ARTISTS
Title Star Length Released
No More Women Bellamy-Moore Feb. 15
Loving Lies Monte Blue-Brent Feb. 15
A Woman's Secret Mae Marsh Feb. 15
The End of the World Jack Pickford
Salvation Hunters Geo. Hale-Geo. Arthur 5930 Feb. 15
Waking Up the Town Jack Pickford 4802 Feb. 15
VITAGRAPH
Title Star Length Released
Baree, Son of Kazan Star Cast Mar. 8
Steele of the Royal Mounted.. Star Cast Feb.
In the Garden of Charity Star Cast 6347 Feb.
The Happy Warrior Star Cast Feb.
The Alibi Star Cast 5500 Feb.
The Road that Led Home .... Star Cast j. Feb.
The Unknown Story Star Cast Feb.
Pampered Youth Landis-Calhoun Feb. 1
The Redeeming Sin Nazimova 7900 Jan.25 Feb. 7
ARROW
Title Star Length Released
Western Feuds Edmund Cobb Feb. 14
Where Romance Ends D. Hatton-M. Mills Mar. 28 '25
PRODUCERS DISTRIBUTING
Title Star Length Released
Charley's Aunt Syd Chaplin 7500 Feb. 2
Her Market Value Agnes Ayres Feb. 9
The Girl of Gold Florence Vidor 6500 Feb.16
On the Threshold All Star Feb.23
Beyond the Border Harry Carey Mar. 2
The Crimson Runner Priscilla Dean Mar. 2
Beauty and the Bad Man All Star 5000 Mar. 9
Friendly Enemies Weber & Fields Mar.16
Stop Flirting All Star Mar.30
The Awful Truth Agnes Ayres April 6
The Bad Lands Harry Carey July 15
Crossed Words All Star ..April 20
Silent Sanderson Harry Carey Apr. 13
The Texas Trail Harry Carey June 1
F. B. O.
Title Star Length Released
Speed Wild "Lefty" Flynn 5500 Feb. 8
The Cloud Rider Al Wilson Feb.15
Pirate Peggy O'Day Evelyn Brent 4700 Feb.22
Parisian Nights Hammerstein-Tellegen 5100 Mar. 1
That Devil Quemado Fred Thomson Mar.15
Untitled "Lefty" Flynn 4800 Mar.22
Druscilla with a Million Carr-Harlan-Bonner Mar.29
Mock Marriages Jacqueline Logan .... 5000 Apr.12
Youth and Adventure Richard Talmadge ... 5565 Jan. 4
Somewhere in Wrong Stan Laurel 2000 Jan.30
Speed Wild "Lefty" Flynn Feb. 8
The Cloud Rider Al Wilson Feb.15
Way of a Maid A. Vaughn-G. O'Hara 2000 Feb. 15
Forbidden Cargo Evelyn Brent Feb.22
Parisian Nights Hammerstein-Tellegen Mar. 1
Jimmie's Millions Richard Talmadge Mar. 1
Custer No. 4 Bob Custer Mar. 8
The Devil Quemado Fred Thomson Mar.15
The Helping Hand Jimmv Aubrey 2000 Mar.15
He Who Gets Rapped A. Vaughn-G. O'Hara 2000 Mar.15
The Virgin Bride M. Daw-C. Brook ...I Mar.22
Flynn No. 5 "Lefty" Flynn | Mar.22
Mock Marriages J. Logan-C. Brook Apr. 12
INDEPENDENT
When Winter Went R. Griffith-C. Mirriam 5000.
Dangerous Pleasure D. Revier-N. Welsh . . 5800.
Billy the Kid Franklyn Farnum .... 4800.
Border Justice Bill Cody 5000.
Blood and Steel Desmond-Holmes ... 5400 Mar.
The Range Terror Bob Custer 5000 Mar.
Bandit Tamer Franklvn Farnum .... 5000 Apr.
The Fighting Sheriff Bob Custer 4500 Apr.
Barriers of the Law Desmond-Holmes .... 5400 May
Rough Going Franklyn Farnum .... 4800 June
Dangerous Odds Bill Cody 4800 June
Duped Desmond-Holmes .... 5400 July
Cold Nerve Bill Cody 5000 July
The Drugstore Cowboy Franklyn Farnum .... 5100 July
.Feb.
.Feb.
. Mar.
.Mar.
EAST COAST FILMS, INC.
The
Title
Cracker Jack
Sfar 1 entrth
Hines 6500. . .
Released
.Mar. 1
C. B. C.
Title Star Length Released
Who Cares Dorothy Devore Feb. 1
The Fearless Lover William Fairbanks Feb. 1
Fighting the Flames Dorothy Devore Mar. 1
After Business Hours Star Cast Mar. 30
CLIFFORD S. ELFELT PRODUCTIONS INC.
77fl< Sfar Length Reittstd
Siren of the Montmarte All Star 5400 Feb. 1
The Red Frontier Bill Patton 5000 Jan. 29
Parisian Nights All Star 4997 Feb. 28
Page 54
Exhibitors Trade Review
Production Charts With Review Dates of Coming Productions (continued)
FIRST NATIONAL
Tltlt Star Length Released
Enticement Mary Astor 6224 Feb. 1
The Lady Norma Talmadge .... 7357 Feb. 8
If I Marry Again Bosworth-Mayo 7242 Feb.15
Her Husband's Secret Moreno-D. Torrence . 6150 Feb. 22
New Toys Barthelmess-M, Hay Mar. 1
I Want My Man M. Sills- D. Kenyon Mar. 8
One Way Street Daw Nillson-B. Lyon Mar. 15
Playing With Souls M. Astor-Clive Brook 5831 Mar. 22
Sally C. Moore-L, Hughes Mar.29
One Year to Live A. Moreno-Mackaill .. 6064 Apr. 5
Declasse C. Griffith-L. Hughes Apr. 12
The Lost World M. Sills Feb. 8
UNIVERSAL
Title Star Length Released
California Straight Ahead .... Reginald Denny Apr. 26
Captain Fearless Reginald Denny
The Price of Pleasure Valli-Kerry ,6600 Mar. 15
The Flower of Napoli Bellamy
Fighting Back Desmond 4750 Apr. 5
Head Winds House Peters Mar. 1
Jazz Parents May McAvoy 6700 Mar. 1
Ridin' Pretty Desmond 4850 Feb. 22
Let Her Buck Hoot Gibson 4700 May 31
Secrets of the Night Bellamy-Kirkwood Feb. 1
The Phantom of the Opera . . . Lon Chaney Mar. 15
Dangerous Innocence La Plante-O'Brien Apr. 12
Title Star Length Released
The Clash All Star May 3
Up the Ladder Virginia Valli 6023 May 1
Raffles House Peters May 24
I'll Show You the Town Reginald Denny May 7
The Man in Blue Rawlinson-Bellamy .. 5624 May 21
Straight Through William Desmond ... 4867 Apr. 5
Roaring Adventure Jack Hoxie 4657 Apr. 19
Burning Trail William Desmond May 17
.Saddle Hawk Hoot Gibson 5468 May 31
Ridin' Thunder Jack Hoxie June 14
The Meddler William Desmond June 28
Taming the West Hoot Gibson 5304 July 5
Don Dare Devil Jack Hoxie July 18
Red Clay William Desmond July 26
Title
The Mad Dancer
Ermine and Rhinestone*
JANS PRODUCTIONS, INC.
Star Length
All Star
/tele tied ■
..Feb. 15
. .M*r. IS
WARNER BROS.
Title
A Man Without a Conscience
Eve's Lover
My Wife and
How Baxter Butted In
The Woman Hater
Tracked in the Snow Country
Star
Length
Released
Blue-Rich
7480
Feb.
All Star
6605
Feb.
6850
Feb.
Bert Lytell-Rich ...
6700 , . .
Feb.
Devore-Landis
6700
Feb.
6700
Feb.
T. Moore-E. Roberts
7296
Feb.
H. Chadwick-Brook .
6700 . .
Rin-Tin-Tin
Projection Hints
Optics, Practical Ideas and Electricity
By WESLEY TROUT
Most every exhibitor knows that GOOD
PROJECTION MEANS GOOD PATRON-
AGE and increased revenue to the theatre.
The theatre that has the best projection is
the one that gets the most patronage.
Good projection is entirely dependent on
the skill of your projectionist and the con-
dition of the film and your machines.
Through the constant use of your projectors
the parts soon become badly worn and out
of proper adjustment. Motion picture pro-
jectors should never be permitted to get in
this condition. The replacement of parts is
not very expensive, and the exhibitor knows
that any expenditure in this connection will
improve his screen results to a great extent
and decrease film damage.
There is much film ruined by poor film
splicing. Splices that are too wide, stiff,
buckled, and out of line cause the film to run
off the sprockets and tear out sprocket holes.
Don't make wide patches or use too liberal
application of film cement. The causes of
film buckling is too much film cement and
the film being scraped too much. The full
half splice is the best size to make.
Whenever the film is damaged on a ma-
chine, it is generally customary to lay the
cause of the trouble to one or more of three
different things as follows : sprockets, take-
up, idlers, bent reels, tension on the film
careless rewinding and too much tension on
the film at the tension shoes. Careless hand-
ling of the films at the exchange and by the
projectionist is the cause for film being in
poor condition.
Excessive tension on the film as high as
35 ounces has been found to exist on cer-
tain projectors and cause badly nicked and
pulled out perforation. Very heavy tension
on one side of the film can be caused by a
poorly adjusted or weak tension spring and
results in an uneven pull down strain on
the film.
On some of the projection machines using
the gate stop, a catch is provided which holds
the gate in the correct position all the time.
There are some projection machines that
use a trap door or pressure plate that are not
equipped with a stop of any kind, thereby al-
lowing varying amount of pressure against
the film. Remember that the trap door or
plate should never be let back against the
film with great force as this usually re-
sults in exceptionally heavy tension against
the film projected. The proper tension ex-
erted by the springs should not be over 8
ounces for each spring, or a combined 16
ounces for both of the springs. With a little
care and good judgment the projectionist can
secure the correct amount of tension on
his film.
One of the principal sources of trouble is
the use of very excessive tension exerted on
the film by the springs in the gate or trap.
The projectionist should use great care in his
adjustment of this tension, there is no set
standard for this and so the projectionist
must use his best judgment in the matter. It
is a common practice to set these springs
just tight enough to hold the picture steady;
more than this is Not Necessary.
Through carelessness and neglect the
sprockets on a projector are left on until the
teeth develop bad hooks and knife-like edges.
There is much film damage done by "under-
cut" intermittent sprockets. Remember that
under-cut sprockets will cause your picture
to jump badly on the screen.
The changing of the intermittent sprockets
must be done with very great care, since you
can very easily bend the star wheel or pin-
cross shaft. Any projectionist that is
equipped with the proper tools can make
the change as good as the factory or supply
house. Just be careful and go at it easy.
Use a "V" block and sprocket puller and
you will not have any bent shaft. Be sure
to hook the intermittent sprocket over,
watching that none of the teeth become dam-
aged. Never force a sprocket on the shaft ;
if the sprocket fits tight, sandpaper the shaft
off a little until sprocket fits on easily.
NEW THEATRE TO BE
BUILT BY WEST COAST
West Coast Theatres, Inc., through Presi-
dent A. L. Gore and general manager of
northern California, A. M. Bowles, announc-
es the completion of negotiations for the
construction of a 2500 seating capacity the-
atre on the property situated near the cor-
ner of First and San Carlos streets, in San
Jose, California.
West Coast Theatres have made an outright
purchase of this property from the St. Claire
Realty Co. and will themselves construct a
theatre, the plans for which are now be-
ing drawn, that is said to be the final word
in modern theatre construction. Great prog-
ress has been made in theatre building,
perhaps the most modern of all being the
Senator Theatre, a holding of this company
in Sacramento, and the new San Jose the-
atre will be built along these lines. Every
modern convenience for comfort, every pre-
caution for safety, every innovation for the
presentation of motion pictures will be in-
stalled in the auditorium proper and the stage
will be built to accommodate any manner
of theatrical attraction.
* * *
THEATRE CONSTRUCTION
105 2nd Ave. Inc., Louis Schneider, Pres.,
1662 Pitkin Ave., Brooklyn, N. Y., building
theatre and offices $400,000, 90x100 at 105
2nd Ave., N. Y. C. Archt. Harrison G.
Wiseman, 25 W. 43rd St., N. Y. C.
* * *
John Cart. 136 W. 48th St., N. Y. C,
building $300,000 theatre, 100x100 at For-
sham Road and East Kingbridge Rd. Archt.
Benj. Levitan, 100 East 42nd St., N. Y. C.
* * *
Archt. Calvin Kiessling, New Canaan,
Conn., and 220 5th Ave., N. Y. C, drawing
plans for theatre 50x100 at N.S. of Mam-
aroneck Ave., E. of Palmer Ave., Mamaro-
neck, N. Y.
* * *
Woodboro Realty Co., 409 Pearl St., N.
Y. C, building theatre and apt. bldg., $500,-
000, 150x200 at S. S. Woodside Ave., bet.
59th and Schroeder Sts., Woodside, N. Y.
Archt. Eugene De Rosa, 110 W. 40th St.,
N. Y. C.
* * *
G. Backer finishing plans on theatre $225,-
000, 75x203 at Washington Ave., Englewood,
N. J. Archt. Hyman Rosensohn, 168 Mar-
ket St., Newark, N. J.
March 7, 1925
Page 55
Equipment News and Notes
What About Your
Theatre Good- Will?
Diminish the Competition from
Neighborhood Theatres
With Service
It is sad, but true nevertheless, that nowa-
days the picture you happen to show your
audience is not the only reason why it will
be faithful to you. It need hardly be called
to your attention that perhaps five, ten or
more theatres in your city (depending upon
the size of the city,) might be showing your
feature simultaneously. Then how are you
going to hold them?
Simply by paying attention to the little
accessories around your house, little con-
veniences and comforts that the other the-
are does not have.
Is your rest room really a rest room, or
is it just a "ladies' room-" Does your
smoker room invite the men to sit down for
a smoke and a chat? Have you ample drink-
ing water facilities around the house, with
clean fresh water, and sanitary cups or per-
haps, water fountains?
How is the lighting of your theatre ? Does
it hurt with its glare, or is it conducive to
restfulness and comfort? Is your house well
ventilated, and cool in the summer, and warm
in the winter?
Do you have any patrons well advanced
in years come into your theatre because
the seats are soft and comfortable so that
they may get their little "snooze" in peace?
And if you have, do you make their plans
feasible by good music ? Are there any leaky
pipes in the organ of your house?
These questions could go on almost in-
definitely to the same purpose. These are
the little things that make one house and
break another, though the picture presenta-
tions are identical. They are important —
very important, and not incidental.
* * *
A Cooled Ventilated Theatre
For Patronage
The cooled, ventilated theatre has come
to stay. There is no doubt of that. Every
new_ theatre project has some system of air-
cooling and ventilation installed as a pri-
mary part of its equipment. Most of the
older houses have made provisions for the
installation even after they had been erected.
Low cost, for the initial installation and
for subsequent operation are of course, some-
thing to be given careful consideration. In
that respect, the "A B C" Air Washing and
Cooling Fan stands out almost as a leader.
This fan requires but little space and can
be operated by inexperienced attendants.
An incandescent lamp has certain inherent
advantages over any other form of illumina-
tion, regardless of the purpose. Some of
these are of especial value in projection ser-
vice. For example, once the light source is
correctly located at a focal point of the con-
denser, it stays put, thereby eliminating the
use of larger sources of current. Free-
dom from color and shading effects at the
edges of the screen is also obtained by
the reason of this steady light source.
The Edison Mazda lamp, which embodies
these above desirable qualities, is also entirely
free of flicker. It need hardly be added that
the tendency to flicker is about the most an-
noying happening that can take place.
But perhaps the most appealing advantage
of this proven lamp is the ease with which
it is kept under control. Of course, expert
knowledge is necessary to set up {he oufit,
but once installed, the actual operation re-
quires very little attention.
ANNOUNCEMENT
Notice has just been received that the
Society of Motion Picture Engineers will
hold its spring meeting during the first four
days of the week of May 18 at the Hotel
Schenectady, Schenectady, N. Y.
The tentative program is now being ar-
ranged, and will be announced through this
paper in the very near future.
A real feature meeting is contemplated
and planned this year with special emphasis
laid upon making the material interesting
to laboratory directors and manufacturers.
Definite plans have already been laid for
the presentation of the many papers that
have always been received with such cordial
enthusiasm at the past meetings.
J. C. Krowson is chairman of the publicity
committee for the meeting.
Increased Profits From
Scientific Seating
The placement of chairs in rows and the
arrangements of the aisles to make ingress
and egress as easy, speedy and safe as pos-
sible and to conform with the fire ordinances
of each community, is a very important point
requiring the most careful thought and plan-
ning. Oftentimes, a very simple arrange-
ment makes possible an appreciable increase
in house capacity, and if not actually in-
creased numerical capacity, actual increased
box-office capacity by transforming otherwise
less desireal le and less valuable seats to a
higher grade of valuation and desirability.
Increased profits of from 10 percent to 20
percent in box-office gross value through ex-
pert and careful replaning and rearrange-
ment of seats are not uncommon to the effi-
cient staff of the American Seating Company,
one of the oldest in the business.
Wuriitzer Organ for
Roosevelt Memorial
300 Miles of Electric Wire in
the New $150,000 Organ
Installation
A special train of twelve cars, contain-
ing the mammoth Wuriitzer Unit Organ
which is to be installed at the Roosevelt
Memorial Park, Los Angeles, has started
the transcontinental journey from the Wur-
iitzer Factory, North Tonawanda, N. Y.
H. C. Wittier, representing the Roosevelt
Memorial Park Association, is making the
entire trip with the train, which is routed
through many of the principal cities of the
country.
It is said that President Roosevelt, on
hearing the strains of "The Rosary," played
on a Wuriitzer organ one evening declared
that if everybody could hear such as it
each day, the world would be a better place
to live in. Consequently, the Association,
in its plan for honoring the great American,
is installing the mighty Wuriitzer Organ
in an outdoor Shell, so that each evening at
sunset, the strains of "The Rosary" will peal
out with volume enough to be heard over a
radius of five miles. In addition it will be
broadcasted by radio.
The cost of the Memorial Organ which
is the largest ever built will be $150,000:
three hundred miles of electric wiring will
be used in the organ cables ; fifteen thou-
sand electric connections will center in the
console, where one player will be in complete
control. The largest pipe, thirty-two feet
long and forty inches square, weighs more
than half a ton ; the smallest pipe, three-
fourths of an inch in length, weighs just
one-half an ounce.
* * *
NEW INSTALLATIONS FOR
WURLITZER ORGANS
Four theatres have been added to the
ranks of the many satisfied users of Wur-
iitzer organs during the past week. These
are as follows:
Philadelphia, Pa. — The Quaker City
Amusement Company, Inc., has installed a
Wuriitzer Unit Organ in the Lincoln The-
atre 49th & Woodland Avenue.
San Francisco, Cal. — Loew's Warfield The-
atre, owned by Combined Theatres, Inc., has
a new Wuriitzer Unit Organ.
Cleveland, Ohio — The Ohio Amusement
Company made a big feature of the opening
of the New Wuriitzer Unit Organ in their
Capital Theatre at West 65th and Detroit
Avenue.
Steubenville, Ohio — The New Theatre,
owned by John B. Biggio and Sons, has
just opened a new Wuriitzer Unit Organ.
WORLD'S LARGEST EXCLUSIVE AMUSEMENT TICKET PLANT . TWENTY E|W YEARS EXPERIENCE AT YOUR SERVICE
ROLL ISST) FOLDED
J^cUSTTcKETfi
/ 352 N. ASHLAND AVENUE \vF
r rmr&r.n li i inhk ^ — x
TICKETS
CHICAGO, ILLINOIS ^— ' best eor the least money quickest delivery correctness guaranteed'
Page 56
Exhibitors Trade Review
What the Theatres
Are Showing
''Frivolous Sal"
at the Capitol, St. Paul
A diversified ' program in nine parts is given
as a background to "Frivolous Sal" at this
leading St. Paul house. A scenic subject, a
Felix Cat comedy, the week's news and the
Cross Word puzzle .complete the film show-
ings. Three musical selections are included
in the program.
"// 7 Marry Again"
at the Indianapolis "Circle"
Ned Wayburn presented his review in six
scenes to the much surprised audience at the
Circte last week. Topping this feature with
First National's "If I Marry Again," and a
comedy presentation, gave the theatre one of
the most satisfied audiences any theatre ever
had. Norma Talmadge in "The Lady" is
being played this week.
Four Features
for the Irvington "Castle Theatre"
"Forbidden Paradise," "To-morrow's Love,"
"The Triflers," Smoldering Fires," with
many interesting musical presentations and
two reel comedies provide for the amuse-
ment of the Irvington, N J., theatre-goers.
"So Big" and "Oh, Doctor," are programmed
for the coming attractions.
"Miss Bluebeard'
at the Woodlawn, Chicago
A seven-part program, with Bebe Daniels in
"Miss Bluebeard" in the feature comprises
the program at the popular Chicago house.
News, topical reviews, a Cross Word puz-
zle and a Walter Hiers' comedy are the
other film showings. "Coming Thru" is the
coming attraction.
"Salome of the Tenements"
at the N. Y. Rialto
Famous-Players Lasky present the feature
at the Rialto for the current week in "Salome
of the Tenements." A selection from "La
Tosca," Rialto Magazine, a dance divertise-
ment and a Felix Cat comedy round out the
program. A novelty at the Wurlitzer organi
is included.
"JVeie Lives for Old"
at the /V. Y. Rivoli
"The Triflers," "Smoldering Fires," with
Betty Compson in "New Lives for Old"
amuses and pleases the Rivoli audiences this
week. "Rigoletto" is played by the symphony
orchestra, a violin duet and Aesop's Fables
are other features.
"A Thief in Paradise"
at the Eastman Theatre
Up at Rochester, N. Y., "A Thief in Para-
dise" is the main attraction for the week.
"Aspana" Overture is rendered by the or-
chestra, Current Events, a scenic "Salt of the
Earth," a contralto solo, and a "Ko-Ko"
comedy complete the program. "So Big"
is advertised as the coming feature.
"So Big" and "This Woman"
at Pittsburg "Garden"
Two feature pictures draw the crowds at
the Garden Theatre for this week, "So Big"
and "This Woman." A Charlie Chase comedy,
Grantland Rice Sport Review, A?sop's
Fables and a Kinegram News, all supported
by the syncopators of the Garden, round out
a real week of amusement.
Classified Opportunities
Rates 2 cents a word. Cash with copy.
At Liberty
MOVING PICTURE OPERATOR, licensed, ex-
perienced in vaudeville and movie house, non-union.
Low salary to start, steady man. Box S. S. Exhi-
bitors Trade Review.
MOTION PICTURE OPERATOR wants position.
Experienced and reliable, can give references. Ivan
Fry, Box 382, Minerva, Ohio.
ORCHESTRA PIANIST, EXPERIENCED in all
lines. Would prefer steady engagement. Address
J. Matzek, 82 Wisconsin Street, Milwaukee, Wis.
ORGANIST-EXPERIENCED, twelve years, cueing
pictures. Married, settled and reliable. _ Wants
permanent position but will double on piano for
Vaudeville if desired. State make of organ. P. H.
Forsythe, General Delivery, Monmouth, 111.
LEADER (VIOLIN) OR SIDEMAN — Long ex-
perience, Pictures, vaudeville, etc. Large library ;
union. Leader, 1 Walnut Street, Hudson Falls,
New York.
EXPERIENCED CLARINET for pictures or
vaudeville, Clarinet, 69 East 7th Ave., Columbus,
Ohio.
VIOLINIST-LEADER or side man pictures,
vaudeville. Wonderful library. Ten years at largest
Detroit theatres. Best references. Prefer Michigan,
Ohio, Indiana or South. VIOLINIST, lll-2nd
Street, Jackson, Mich.
CONCERT— THEATRE ORGANIST invites cor-
respondence from theatre managers desiring the
services of a first-class, experienced picture player
and soloist of unquestioned ability. Musician of
international reputation. Good, modern instrument
essential. Exceptionally fine library. Union man.
Wire or write full particulars. Organist, Room 226
Princess Hotel, Atlantic City, New Jersey.
Local Films
MOTION PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the best cameramen. Our price 20c per foot.
Ruby Film Company, 727 Seventh Avenue. New
York.
For Rent
MOTION PICTURE and "Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange, 727 Seventh Ave., New York
City.
Read CLASSIFIED
If you want your
"Wants" filled
Advertise in
CLASSIFIED
For Sale
"YOU WANT 'PHELCO PERFECT
ARC CARBONS"
Slower burning rate; Increased light with less
current; Does not pit condensers; High quality
and better light; Better crater and steady arc.
Send for price list on A. C. and D. C, High and
Low Intensity Carbons. We will save you money.
BEST CARBON NOW ON THE MARKET
— GUARANTEED
W. TROUT
General Distributor. Wholesale & Retail.
Texas, Oklahoma, Kansas and Arkansas
P. O. Box No. 499, Enid, Oklahoma
(Free Samples on request.)
FOR SALE: — Underwood Typewriter, 16 inches. Will
consider an exchange. Write Box H. S., Exhibi-
tors Trade Review.
FOR SALE — International Adding Machine with
stand, also a Marchant Calculator. Bargain. Box
B. W., Exhibitors Trade Review.
FILMS FOR RENT. Features and variety pro-
grams 75c per reel. Shipments forwarded several
days before show date also several days service can
be shipped in one lot shipment. We pay no express
charges on rental service. References required.
NATIONAL FILM BROKERS, 1710 W. 45th
Street, Kansas City, Missouri.
FOR SALE— MOTION PICTURE THEATRE
in city of seventy thousand, doing good business.
Seating capacity, 460. Good reason for selling.
Address P. O. Eox 205, Crawfordsville, Ind.
FILMS FOR SALE. Features and short subjects
any character desired. New lists now ready. Prices
greatly reduced. Send stamp for list. National
Film Brokers, 1710 W. 45th Street, Kansas City,
Missouri.
EXTRA GOOD CONDITION FEATURE and
short subject films for sale. Send for list. Southern
Film Co., Brokers Building, Birmingham, Ala.
Wanted — To Buy
WANT TO BUY THEATRE OUTSIDE NEW
YORK. Please write giving full particulars. Box
F. M. Exhibitors Trade Review, New York.
Miscellaneous
EVERYTHING FOR THE "MAIL ORDER"
buying motion picture exhibitor, new and used at
lowest prices, including commercial Film Service'
request beautiful illustrated bulletin for amusement.
Address, "Grobarick" Dept, ETR, Trenton, N. J.
SCHELL SCENIC STUDIO, 531-533 South High
Street, Columbus, Ohio.
Mailing Lists
Will help you increase sales
Send for FREE catalog giving
counts and prices on classified name!
of you rbest prospective customers—
National, State, Local --Individuals,
Professions, Business Firms.
fjO^ Cuaranlecd C <i -
77/0N refund of J v each
Two words that mean quality—
"EASTMAN"
and
"KODAK'
When you see this identification in the
print margin you know at once that the pho-
tographic quality is the best possible.
Eastman Positive Film is unrivaled for
faithful reproduction of the negative.
■ ]
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
East, North, South, West
Everywhere they call it "Best."
Harold Lloyd
tn
Hot Water
7 tX 1 28
M AjESTIL_-no1
I ",l?i;,inS that -rrat sta
| whit* cscl, piMur, is M
l*^* b2T £r*~
^ys T#ie- I
I in f.i.or.
i ^rB^^^- — ■
.i rii\E — "
HOT \* M GHi "I
ndition. Rood.
OF rnE SORTH,
Produced by Harold Lloyd Corporation
APathe Picture
National Tie-Ups and Exploitation for "Her Husband's Secret"
One of the most im-
portant reasons why
a majority of theater
owners are choosing
rgan Owner!
Service to everybody
Prints of the
INAUGURATION OF
PRESIDENT COOLIDGE
in the Special Edition of
Pathe News
were delivered the same night to all first
run New York and Newark territory ac-
counts. All had them in time for showing.
The first prints showing the actual taking
of the oath were delivered to the first
New York theatres shortly after 6 p. m.
Prints for the rest of the country were also
shipped by airplane, fast mail, etc., the
same night.
SERVICE, AS ALWAYS !
Salvation
Hunters"
Josef von Sternberg
Production
Press Verdict Sustained
In a town where box office records
were smashed to smithereens the
critics of the press hailed this pro*
duction in phrases such as ""the
acting is as vivid as a landscape
illumined by a flash of lightning
and the direction the utmost of
actuality* Von Sternberg is a
genius,*9
San Francisco Chronicle.
Published weekly by Exhibitors Review Publishing Corporation at 34 North Crystal Street, East Stroudsburg, Pa. Editorial Offices 45 West 45th Street, New York City.
Subscription $2.00 year. Entered as second-class matter, Aug. 25, 1922, at postoffice at East Stroudsburg, Pa., under act of March 3, 1879.
Jack Pickford
Waking Up the Town
By James Cruze and' drank Condon
featuring
NORMA SHEARER
and an- Qll STAR COST including
Glee 3. Jrancer - Herbert Pryor - Claire Mc Dowel I - Qnn May
Jack Pickford's Best Picture
J-JERE is a vivid picture of the struggle for
opportunity and the wistfulness of every
ambitious boy vividly dramatized — picturing
the humors of misfortune, the tragedies of
luck and the mysteries of love in which Jack
Pickford is granted the greatest opportunity
of his life to play a wonderful part in his own
particularly clever and inimitable way*
Now Booking
UNITED ARTISTS CORPORATION
"JAaru Pickford Charles Chaplin
Douglas Fairbanks D.W.Qriffrfh
Jiiram Qbrams, President Joseph M Jchenck, Chairman, Board of Directors
Page 4
Exhibitors Trade Revie
It's Laughing l/gntning
Douglas
Maclean
INTRODUCE
ME
Slory by Raymond Hatton
and Wade Boteler
Directed by
GEORGE J. CRONE
Supervised by
AL SANTELL
Coming to the
s
MARK
T R A N
New York
D
Beginning March, 8th
"Douglas MacLean has made his best picture since 4The Hottentot.'
It is to he classed as one of the greatest laugh and thrill pictures
of the year."
— Joseph L. Plunkett, Managing Director
Mark Strand Theatre
Physical Distributors Foreign
pathe exchange Associated Exhibitors, Inc. S DNI
Arthur S. Kane, President
.1
r
Qlie
irector-
rT1HE trade have come to attach considerable importance to the name
of the director of any photoplay production. There is a definite
touch of complete understanding and artistry which distinguishes the work
of one director from another.
The name of Harry Beaumont, director, on a photoplay stamps it as
a product of quality. It is like the "Sterling" mark on silver.
"Beau Brummel," "Main Street," "Babbitt," "The Lover of Camille"
and "A Lost Lady" constitute a record of directoral achievements for
Mr. Beaumont which is rarely equalled for consistently splendid
performance.
In "RECOMPENSE" Mr. Beau-
mont has done the best work of his
career. It is filled with touches of
real genius which have transferred jf Stupendous
the Keable story to the screen with /t Warne r Cast of 1000
a power that is tremendous. // Headed by
iVlAftlE PREVOST
m MONTE BLUE
John Patrick- Geo, Si egman
JdhnRoehe^VmC Davidson
Arrange Your Bookings NOW!
WARNER BROS
* Classics of the Screen M
Directed, by—
HARRY BEAUMONT
• Scenario by
Dpj-othy Fafnvm
?%e CRIMSON
RUNNER"
Hunt Stromberg has come through with
another whale of a picture in this mag-
nificent drama, laid in Vienna after the
war. In a vivid atmosphere of colorful,
exotic cafes, intoxicating gypsy music,
gallant men and beautiful women, allur-
ing Priscilla Dean plays the dashing role
of a feminine Robin Hood who practices
brigandage on the lawless profiteers of the
socialist regime in order to help the poor
and oppressed. Here is a production
that spells SURE-FIRE.
PRODUCED BY
The Hunt Stromberg Corporation
Charles R. Rogers, Treas.
RELEASED BY
Producers Distributing Corporation
Foreign Distributor:
Wm. Vogel Distributing Corp.
A HUNT STROMBERG
V / PERSONALLY SUPERVISED
* PRODUCTION
Story and continuity by Harvev Gates, author ol
"The Merry-Go-Round"
with a brilliant supporting cast including
Ward Crane, Alan Hale, Mitchell Lewis and others
Member of
Motion Picture Producers and Distributors of America, Will Hays, Pres.
March 14, 1925
Page 7
€m& ml
EXHIBITORS HERALD
"What the Picture Did For Me"
Vitagraph
CAPTAIN BLOOD, with J. Warren Kerrigan. —
Believe me, here is one picture that starts off with
a bang, climax after climax, never sags for one
moment. J. Warren Kerrigan never will equal
again the position he has reached by his wonderful
acting. He is so wholesome, so natural, you live
right with his thoughts. James Morrison is sure
great, Jean Paige as Arrabella is sweet enough to
kiss. Boy, the whole cast fit their parts to a
"T." A picture that any exhibitor in any town
can pack them in. Photography great, direction
nigh perfect. A picture with no mush, but still
not one bit gruesome. Clean as a hound's tooth.
Book it, fellows, and tell the world about it.
Some picture. — C. C. Dunsmoor, Legion theatre,
Marshalltown, la.
CAPTAIN BLOOD
A David Smith Production
AND OTHER BIG TREASURE GETTING PICTURES!
"PAMPERED YOUTH"
with Cullen Landis
"THE CLEAN HEART"
with Percy Marmont
"Greater Than Marriage"
with Lou Tellegen
"THE BELOVED BRUTE"
with Victor McLaglen
NAZIMOVA in
"The Redeeming Sin"
"FEAR -BOUND"
with Will Nigh
"TWO SHALL BE BORN" with Kenneth Harlan
ALBERT E. SMITH president
Reg. U. S. Pal Off
International Newsreel Scoops Them All
With the First Pictures of the Inauguration
Ceremonies !
SET RECORD WITH FILMS.
i Train Speeds From Washington
Here In 3 Hours 40 l/z Minutes.
Airplanes and a special train raced
yesterday from Washington to New-
Tort with motion picture film of the in-
auguration of President Coolidge. The
train set a world's record for rail trans-
portation, & hours and minutes for
225 miles, and the International News
Heel Company, which employed it,
showed motion pictures of the inaugura-
tion on Broadway at 4;12 o'clock.
International' s special train, consisting:
of locomotive^ baggage car and Pull-
man, left the Capitol at 12:09% P. M.,
stopped seven, minutes at Manhattan
Transfer to exchange the steam locomo-
tive for an electric locomotive, and ar-
rived at the Pennsylvania Station at
3>'50 O'clock. The Pennsylvania Rail-
road announced that the run was ac-
complished without disturbing other
traffic. The usual running time between
Washington and New York is five hours.
International developed, dried and
wound the film in tne baggage car,
which had been fitted as a dark room-
Motorcycles delivered them immediately
to six theatres on Broadway.
Pathe and Pox employed airplanes, the
former sending machines to Philadel-
phia, Chicago and San Francisco, How-
ever, because they were forced to de-
velop the filhi after the arrival of the
machines at West Side Park, "Jersey
City; Miller Field. S. I., and Curtis
Field. L, I., they wer» slightly behind
the International with their presenta-
tions in New York.
©f}2 5falU fork ®ttttt?a March 5th
"All th» Hem.TWi Fit t», Print."
INTERNATIONAL'S CLAIMS ARE BASER
Negative rushed by air-
plane to Chicago for the
Middle and Southwestern
Territories !
The New York Times tells the
whole story — .
The greatest news "beat" in the
history of motion pictures scored
by International Newsreel
By Pennsylvania Special
Train — turned into a film
laboratory — pictures were
delivered to Broadway
hours before ^competitors!
ABOVE IS POSITIVE PROOF AS TO ACTUAL TIME INTERNATIONAL NEWS REACHED
RIVOLI THEATRE, N. Y.
Pictures were shown in
Boston— the same night—
one day before competi-
tors
Prints to Los Angeles, San
Francisco, Portland and
Seattle by airplane!
The New York World gives
International Newsreel
credit for its world break-
ing feat—
Prints shipped by aeroplane to all western points!
See your Universal Exchange!
FILMS OF INAUGURAL
SEEN HERE YESTERDAY
Movie and Railroad Records
Broken in Quick Showing
of News Reels.
Motion pictures x>f the inaugura-
tion of President Coolidge were shown
in Broadway theatres yesterday after
noon.
This quick service* rendered by the
international News Reel Corporation,
established a record for taking,
development and showing of hews
reel pictures
The International's pictures were
brought to this city on a special train
composed of an engine, a baggage, car
and a Pullman which made , the run
ro three hours sfcnd thirty-nine min-
utes, a new- record. The train- left
Washington at 12.10 and arrived at
3.49 P, M. The baggage car had been
converted into a laboratory, where the
Glim was developed and printed.
March 5th
ON ITS SUPERIOR PERFORMANCES
perything^drameL
pathos, thrills
that the fans love/
Members <f Motion Picture Producers and Distributors of America Inc.~«Will Hays Jfosident
March 14. 1925
Page 11
EXHIBITORS
Qhafe REVIEW
9Af Business 'Paper of the Motion lecture Industry
WILLARD C. HOWE, Editor
H. K. CRUIKSHANK, Associate Editor
LEN MORGAN, News Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager
H. J. SCHLEIER, Business Manager
L. S. HARRIS, Equipment Manager
Vol. 17
March 14, 1925
No. 16
CONTENTS
EDITORIAL FEATURES
Million a Year for "Artists" _._
14
HIGHLIGHTS IN THE NEWS
News Reels Make Big Scoop 18
Big Doings at Newark Dinner 18
Universal Buys 17 Theatres 18
Lubin Urges More Publicity 19
Exhibitors Against High-Priced Stars 19
$50,000 Paramount Contest 20
First National Seeks New Pictures , 21
Famous Beauty in Lloyd Picture 21
Irving Lesser Calls for Best Sellers _ 22
"Pampered Youth" Gets Big Run 23
Special Trains for M. P. T. O. Convention 23
PICTORIAL PRESENTATIONS
"The Heart of a Temptress" Frontispiece
"The Midnight Girl" _ 30
REGULAR DEPARTMENTS
Editorial '. , „ _ ^ 15
Production Highlights 24
Exhibitor News 26
Independent News 29
Box-Office Reviews 37
National Tie-Up and Exploitation 43
The Big Little Feature 53
Short Feature Charts 56
Equipment News _ _ 58
Copyright 1924 by Exhibitors Review Publishing Corporation.
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive, and Editorial offices: Hearn Build-
ing, 45 West Forty-fifth street, New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates:- Postage paid per year, United States, $2; Canada, $3; Foreign,
$6; single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE,
GRACE M. ADAIR,
1606 HIGHLAND AVENUE, HOLLYWOOD
fUJS IN THE- AIR
r
STATION E. T. R.,
45 West 45th Street,
New York, broad-
casting a few bits of
crystallized wisdom and
others that may be
sprinkled with the pro-
verbial grain of salt. The
^\ notions are not new, but
-j like old friends they wear
well.
Don't acquire the habit of making a
noise over everything, for when some-
thing worth shouting about turns up,
your cry will go unheeded. It will be
the unanswered cry of "Wolf! Wolf!"
Years after the fatal duel between
Hamilton and Burr, the sad survivor of
that conflict said in commenting upon
it: 'Had I read Sterne more and
Voltaire less, I would have known that
the world was big enough for Hamilton
and me." It is the! same today in every
walk of life. The idea is not so much
to put your competitor out of business,
as to build up a reputation for your-
self. Don't worry about the other
fellow. You will have plenty to do to
watch out for yourself.
We are all showmen. We have
something to sell and the only way
to dispose of our goods is to give the
public what they want.'1 Find out
what your public wants, and you will
have solved the problem of success.
This was the secret that made Bar-
num the greatest showman of all
time.
A smile will go a long way, but
not far enough. A little applica-
tion plus the exercise of your
brain will carry you a darn sight
further.
Study is not so much a matter of
books as it is of observing facts and
people. It is mostly a matter of ex-
perience and common sense. When
you have analyzed the methods of
others and applied them to your own
business, the first and biggest lesson
will be learned.
The process of rising to the top
rung of the ladder is gradual and pro-
gressive, but it only takes one slip
to fall to the ground.
Siicces is built mostly on perseverance,
hard work and constant application.
A pessimist is a( man who cannot en-
joy himself at any performance except
a funeral, for in that case he knows he
will have a miserable time.
i
WKEHr5HrW525E5252SH525
Page 12
Exhibitors Trade Review
Barbara La Marr poses
for a portrait. A scene
from "The Heart of a
Temptress," a Sawyer-Lu-
bin production, released
through First National.
Conway Tearle is her
leading man. Below Bar-
bara in a fascinating pose.
Tammany Young, internationally
famous gateman, i,s seen lifting a
watch in the picture above in the
midst of the festivities. He fur-
bishes -most of the laughs. T
film has been screened on an elab-
orate scale, and offers some
excellent atmosphere and color.
"The Heart of a Temptress" is an
adaptation of the successful stage
play "Hail and Farewell" and fur-
nishes the alluring Miss La Marr
with one of her best roles in some
time. At the right she is seen as
a pampered daughter of luxury.
"The Heart of a Temptress'
A Satvyer-Lubin-First National production starring
Barbara La Marr and Contvay Tearle.
©C1B655939
EXHIBITORS
9rade REVIEW
^dmlnm&per of tk Motion Mm lndustrf
NEWS AT A GLANCE
Universal Pictures Corporation purchased seven-
teen new picture theatres in Florida in order to
have its first-run productions shown in important
Southern cities where theatres are controlled by
producers.
* * *
News reel producers who covered President Coolidge's
Inauguration, raced by train and airplane to show their
films on Broadway the same day that nation witnessed
impressive ceremony.
* ^
New Jersey theatre owners hold enthusiastic con-
vention in Newark, N. J., Mar. 4, in honor to their
former president. A record-breaking attendance of
exhibitors was registered.
* * *
Missouri exhibitors discovered "joker" in new
censorship bill that provides a non-partisan board
of two without qualifying how decisions can be
reached in case of divided opinions.
> ifc ^
Fires, poor business, epidemics and closing of
coal mines in and about southern Illinois and
Missouri, compelled the closing of twenty picture
theatres.
Fifty-four theatres of Cleveland and immediate
suburbs played a Vitagraph feature, "Pampered
Youth," simultaneously for one day, because of the
popularity of the star in her home town.
* * *
First National Pictures Corporation announces it
seeks pictures of merit and will consider entire output
of independent producers for its releases.
* # *
Douglas MacLean who, five years ago, left New York
practically unknown, returns with fame of great comedian,
jumping 5,000 miles to personally witness the premiere of
his newest success, "Introduce Me."
* * *
Peggy Joyce, famous stage star, has decided to
enter nlmdom and was signed to contract by P.
A. Powers Offices.
5fc ^ ^
Following the step taken by fifty Milwaukee exhibitors,
St. Louis picture theatre owners have formed a booking
combine to offset the buying power of chain circuit
theatres.
* * *
A fire in the United studios, Los Angeles, caused a
$100,000 loss and destroyed the complete print of
"My Boy" film, starring Nazimova.
The Bolshevists of St. Louis observed Inaugura-
tion Day by attending the showing of a soviet film
.which took "shots" at private ownership.
^ sjs
Hazel Keener, most photographed girl in the
world, winner of Chicago beauty contest and
picked by International Society of Photog-
raphers of London from 25,000 subjects, gets
a role in Harold Lloyd's new picture.
Famous-Players Lasky Corporation, in conjunction
with Liberty Magazine, offers $50,000 for an idea that
can be adapted to the screen. The contest is nation-
wide in its aim to gather the cream of original plots
for unusual features.
^ # %
Recent earthquake caused a panic in an Albany
theatre when someone cried "Fire" and audience
stampeded in a grand rush for exits.
% ^
China is reported to be the dumping ground of the
world for inferior films which seem to be sent there be-
cause they have failed to give satisfaction elsewhere.
. ~ * * * . -
Herbert Lubin, secretary, Associated Pictures
Corporation, urges more film publicity by produc-
ers of good pictures who are in the habit of "Letting
George do it" when it comes to essential exploi-
tation.
>n % %
Not to be outdone by reformers whose influence
killed the recently-introduced bill to abolish film cen-
sorship, Kansas legislators proposed a new measure
for doing away with news reel censorship only, which
appears certain to become a law.
Michigan Motion Picture Theatre Owners issued
a warning against "million-dollar salaries" of
actors and screen writers, claiming exhibitors al-
ready are getting out of their communities every
cent that theatre goers can spend.
* * *
Special trains and reduced fares to Milwaukee have
been arranged for by the M. P. T. O. of America in
order to make its annual convention in May the great-
est gathering of exhibitors in the history of the picture
industry.
* * *
An Indian heads a newly-organized film pro-
ducing company of Oklahoma which will use that
state's natural scenery for its background of sev-
eral Indian features it will produce.
Page 14
Exhibitors Trade Review
"Fireworks" Back of Copyright Bill
Bring Million a Year to " Artists
IN all this hullabaloo anent the Per-
kins copyright bill, one overlooks
the fact that the chief proponents
for this new measure are the American
Society of Composers, Authors and
Publishers — an organization composed
of persons writing lyrics, composers,
and about forty so-called popular music
publishers located in New York City.
This society at the present time enjoys
an income of over one million dollars
annually, derived from motion picture
theatres, cabarets, dance halls, restaur-
ants and elsewhere where copyrighted
music by its members is played or sung
for "profit" — with the possible excep-
tion of the powerful B. F. Keith-Albee
interests, who evidently are permitted
to use such music, tax free. After
paying its operating expenses, the so-
ciety usually declares a dividend quar-
terly in the following fashion: 50% is
allotted to the 40 music publishers and
50% to some 400 authors and compos-
ers. Thus one will find that the divi-
dend apportioned to the forty-odd
music publishers amounts to ten times
that of those responsible for "Red Hot
Mommer," "Sheik of Alabam," "Hot
Lips" and other immortal classics.
Composers Retain Interest
With the possible exception of the
late Victor Herbert whom anyone could
impose upon to enter a society, it would
be interesting to scan the membership
list for composers of merit. Regarding
the authors of lyrics the least said con-
cerning their output the better. Upon
the advent of the radio this society,
or rather its publisher-members sensed
an. opportunity for further increasing
its income. When the radio interests
were confronted with the tax for broad-
casting copyrighted music, i.e. "Barney
Google," "Who's Izzy Is He," etc., it
endeavored to have the Dill Bill passed
providing for tax-free music. Imme-
diately the publisher-members mustered
its "creative" artists — the authors and
composers — and shunted them off to
Washington to oppose the Dill Bill in
grand-stand style. In the hearings one
heard statements from this delegation
that they "create" the music of America,
that the radio interests were endeavor-
ing to steal their "brain children" with-
out adequate compensation, that with
the passage of the bill in question there
remained no incentive to create and so
on and so on. Nowhere during the
entire proceedings did one learn that
as a matter of fact these so-called
creators in the writing of their master-
pieces retain an interest in the sale of
sheet music and mechanical rights, that
the performing rights are vested in the
same publishers who in turn assign
Contributed By
A. D. WERNER
these rights to its subsidized society.
Two evenings of the above mentioned
session were taken up with an enter-
tainment staged very adroitly by the
guiding geniuses of that society at the
National Press Club, where these mar-
vels appeared "in person" by gurgling
their precious efforts to the world. And
so it was that some 300 members and
their guests present at the National
Press Club listened with awe to the
supermen who have given us "Down
Where the Wurzburger Flows," "Alex-
ander's Ragtime Band," "Popper Loves
Mommer" and other inspiring sym-
phonies. When the hearings were post-
poned the geniuses responsible for
"creating" music returned to their
haunts in Tin Pan Alley and within
two weeks they again journeyed to
Washington. Again they set up their
stock argument and again followed that
grand display of fireworks in real the-
atrical fashion at the National Press
Club — almost like a return engagement.
"Artist" Propaganda
Finally after a great amount of
obvious propaganda had been spattered,
these "artists" were successful in en-
listing the Authors' League of America
and the Book Publishers to their aid by
pointing out to these latter organiza-
tions that the passage of the Dill Bill
would permit the free broadcasting of
their copyrighted publications. And so
the bill was "killed." With this obstacle
removed, we find the American Society
of Composers, Authors and Publishers
now on the offensive in support of the
Perkins Bill — the most drastic measure
of its kind introduced in Congress
granting new and important rights to
copyright owners and allowing for the
broadcasting of such works only
through the permission of author or
composer. In the case of novelists and
poets, this proposed law is just, but as
regards the "creators" of the moony,
tawdry and often suggestive lyrics and
the melodies which have been bodily
lifted, it is debatable whether they
should become beneficiaries of this law.
When the hearing on the Perkins Bill
recently transpired, the American So-
ciety of Composers, Authors and Pub-
lishers for the third successive time
gathered up its quota of "big" names
and delegated them to attend this hear-
ing in Washington where one heard
them in the committee room extolled in
the same breath with Bach, Beethoven,
Brahms, Wagner, Schubert & Com-
pany. One also heard mumblings that
the wicked radio interests were deliber-
ately seeking to steal their "brain child-
ren" i. e. "Mammy," "When My
Sweetie W'alks Down the Street,"
"Toot, Toot Tootsie, Goodbye," etc.,
from these impoverished "authors" and
"composers." One of these so-called
"authors," its president, Gene Buck, is
reported as saying with reference to
the radio :
"that one radio corporation has
cleaned up a profit of thirty million
dollars in one year on the sale of
radio parts. That stupendous prof-
its have been made, we believe, by
the high character of the material
put on the air. It is very largely
our material We must protect
ourselves and have our own share
of the income derived from radio
broadcasting." (Italics ours.)...
Of course what Mr. Buck fails to
realize about these songs of "high char-
acter" is that they represent only an in-
significant fraction of an average radio
station. The majority of musical com-
positions consists of the vastly superior
non-copyrighted music and many copy-
righted numbers which are tax-free and
not controlled by this American Society
of Composers, Authors and Publishers.
An investigation of any broadcasting
station or motion picture theatre will
reveal a small percentage of these songs
actually controlled by the above men-
tioned society. In fact, many of the
broadcasters and theatres have refused
to use these songs.
Clever Camouflage
The hearing on the aforesaid Perkins
Bill was adjourned for two weeks to
permit the opposition a chance to voice
its disapproval. However, the Ameri-
can Society of Composers, Authors and
Publishers — or rather the music pub-
lishers— did not overlook its opportun-
ity for the third successive time to
stage its entertainment to the glory
and edification of the National Press
Club. And again one found these
"creators" and "marvels," Benny Davis,
Jack Yellen, Vincent Youmans, Harry
Von Tilzer, Bert Kalmar, Milton Agar,
Werner Jannsen, Charles Harris, et ah,
distilling their immortal masterpieces
which will go down to posterity. (?)
However, it will remain to be seen
whether the members of the National
Press Club, consisting of several hun-
dred newspaper correspondents — listen-
ing to the gush and drivel of "Mommer
Goes Where Popper Goes," "After the
Ball," "Down Where the Wurzburger
Flows" et cetera could be prevailed
upon to uphold the Perkins Bill request-
ing a tax for the broadcasting of its
"classics."
March 14, 1925
Page 15
— M—tt
JlfflllilllllfflllllllDIlllUilMlllllllllllllllIlM^
Is This a Manufacturing Business?
N spite of all we hear about temper-
ament in the motion picture busi-
ness, the trend today in the making
and marketing of pictures is toward
an industrial basis — toward factory-
production, and quantity production
at that.
There has been a pronounced en-
hancement of the banking interest —
what we commonly refer to as Wall Street interest —
in this business lately. And bankers, as a rule, are
disposed to exert considerable influence in any field
they enter. Moreover, they like to put their money,
as far as possible, on "sure things," eliminating what-
ever of hazard they can. Which is quite proper and
generally praiseworthy.
It is not surprising, in the light of these facts, that
with a steady increase in banking influence over the
picture business, we see a trend toward factory meth-
ods and a disposition to "systematize" and to "stand-
ardize" wherever possible, as well as to subordinate
personalities wherever there is a possibility that they
may become dangerous.
The logic of the gentlemen who are boosting this
sort of thing is both obvious and ingenuous. If they
can hire scenario "experts" to provide material on
which no author can collect for motion picture
rights; if they can produce their picture with "all-
star" casts in which one player is matched against
another to such an extent that none can command
more than a mediocre price; if they can advertise
these pictures to the trade through the medium of a
few thousand books mailed out by parcel post to the
exhibitors; if they can befuddle the fan public with
a lot of flash advertising centering around a very few
stars and shove over a lot of product that is devoid of
any distinguished talent, the profits are bound to be
huge. The gamble is eliminated from the business
and Wall Street is happy.
This scheme would work, without question, if it
were not for the public and the exhibitors and the
players and the ambitious comers in the field of pro-
duction and distribution, all of whom are disposed to
kick it in the slats at every opportunity.
The cold truth is that the American people don't
want factory-made pictures. They won't buy such
pictures for long. And they don't care a hoot in
Hades about what the bankers want them to want.
They demand personalities they know. They want
plot, sentiment and action that can't possibly come
out of a factory. Unless they get these things they
will stop buying picture entertainment.
Which brings us back to the plain fact that the
two most important factors in production are the
player and the director. They are infinitely more
important than the business executive who, in a sur-
prising number of cases, is suffering from a tremend-
ously inflated ego because he imagines he has done a
lot of things that, in fact, just happened.
Some of our motion picture magnates have been
shamefully treated by their own employees. So much
is told them about their own greatness that their
sense of proportion is pretty much dormant. When
they go to Europe the publicity departments throw
the same fits as when some star of the first magni-
tude sails. Even a trip to Philadelphia is an inter-
national event. And to the Coast, Wow! They are
interviewed and photographed and fussed over until
they have come to believe that they are the motion
picture business.
It takes a good engineer to handle the Twentieth
Century Limited, but when he gets to imagining he is
the whole New York Central Railroad he is headed
for trouble.
The fellow who controls the operation of a big steel
business may be able to make a throne-room of his
executive office and get away with it, but the motion
picture field is different. The only royalty it has
room for is composed of the folks who rule in the
hearts of the public.
It is quite likely that we shall see more and more
of our better pictures made without the aid of first-
magnitude stars. We shall probably see more atten-
tion to hitherto neglected details and less disposition
to rely on a great name as the sole box-office leverage.
But these things will come in the rational develop-
ment of the business, as part of the effort to produce
better entertainment; not as the outgrowth of the
desire to "put the business on a business basis."
Entertainment is a composite product of inspira-
tion, genius, executive ability and sound accounting.
But it seldom has its inception in the book-keeping
department. Rarely is it devised in the executive
office. As far as the screen is concerned, the public
is quite indifferent to these departments of the busi-
ness. But it knows the names and faces for which it
will line up at the box-office and dig.
The gentlemen who are seeking to develop their
own personalities as a means of subordinating all
other personalities they can't control are the same
crowd that are telling us how the exhibitor doesn't
count for anything, how the trade press is a useless
fungoid growth they would like to abolish altogether.
It is their idea, of course, that eventually they can
impress themselves so completely on the public that
they will wield absolute power, with no one to cross
them. In the language of a once-famous fraternity,
"they are taking themselves too damned seriously."
Not all the thus-far successful film executives are
guilty of these things, by any means. The indictment
applies only to a few men who, perhaps, have risen
to a little higher place than they were cut out for.
They have found a lot of power rather intoxicating.
What they have enjoyed thus far has developed the
appetite for more. Naturally, they don't feel very
kindly toward either persons or conditions that stand
in their way.
The fortunate fact remains, however, that these
things always right themselves. The man whose head
develops an internal pressure it wasn't designed to
carry always blows up, sooner or later, to the edifi-
cation of all the onlookers. Just now, it looks as if
we might see some entertainment of that sort soon.
Next Week: They Know Too Many Things That "Ain't So"
Page 16
Exhibitors Trade Review
What Will Happen Then?
WHILE the motion picture industry goes
more or less serenely about its business,
assuming that its present methods and
equipment represent something approaching the
ultimate in screen entertainment, a number of
experimental laboratories on both sides of the
Atlantic are engaged in varied and complex inves-
tigations that may materially change existing ideas
and practice.
One of the things we may expect in the near
future is the transmission of motion pictures by
wire and by radio. Such events as the inaugura-
tion of a President, so remarkably handled this
week by a couple of newsreels, will in all prob-
ability be transmitted in such a way that audiences
in distant cities may see the show as it proceeds.
Experiments in this direction are said to have
reached the point where success looks probable,
if not certain.
The talking picture, of course, is already with
us, but there is reason to believe that the near
future will show substantial strides in the improve-
ment of this device, putting it on a basis that may
make it of considerably increased importance in
connection with the routine business of the average
exhibitor. There can be no doubt of the box-office
value of the effective combination of picture and
sound, particularly in connection with the handling
of certain classes of subjects.
Another thing that is very likely to develop
in the near future is an entirely new process of
sound-recording, developed out of a combination
of radio and phonograph principles. Just Avhat
form it will take remains to be seen, since the
objective is being sought by a number of thor-
oughly competent inventive organizations. It is
certain, however, that we shall soon see all sounds
within the range of the human ear recorded and
reproduced with very nearly absolute precision.
This development may be of tremendous im-
portance in the motion picture field, since it will
make possible the "canning" of complete orchestral
scores and their rendition in theatres that today
find it impossible to provide worth-while music.
^Experimentation, particularly in Europe, is also
looking toward the development of entirely new
methods of projection, along stereoscopic lines,
designed to produce a pictorial depth not obtainable
by present methods.
To some extent these things are speculative as
yet. But, until recently, so was the transmission
of photographs by telegraph and radio. Today
that is an accomplished fact. So the skeptic has
to be more and more wary and the fellow who
thinks today's motion picture entertainment is not
going to be vastly improved will do well to voice
his opinions very quietly.
Facing the Music Issue
AN UNUSUALLY interesting communication
has been addressed to the American Society
of Composers, Authors and Publishers by the
Motion Picture Theatre Owners of Oklahoma.
Over the signature of President A. B. Momand,
of Shawnee, the Oklahoma organization's letter
says :
"We wish to request that you immediately
notify every member of your society to discontinue
the practice of circularizing theatre owners of this
state and to discontinue sending professional or
sample copies of their music to theatre owners in
this state, as the theatre owners of Oklahoma do
not desire to play the music of any of your mem-
bers and hereby call on you for your co-operation
to the extent that you lend every assistance to us
that will aid us in bringing about an immediate
elimination of the music of the members of your
society."
While it is hardly likely that the music interests
will accede to this request, since they are within
their legal rights in soliciting business wherever
they choose, this letter forcefully presents the
position of the Oklahoma exhibitors in a Avay that
is bound to command attention. Should other
M. P. T. O. organizations take similar action
promptly, it is probable that some definite result
would come out of it.
Motion picture theatres can be made a powerful
leverage in the building of popular demand for
music, but until the music publishers approach the
field from some basis that is not entirely destruc-
tive of good-will, they are going to find exhibitors
steadily less responsive to their plugging.
This is one of the many problems before which
the individual exhibitor is altogether helpless,
whereas through organized effort satisfactory reme-
dies can be found. In other words, the way to meet
the situation is by backing the M.P.T.O. to the
limit.
March 14, 1925
Page 17
The Pessimist's Window
OUGLAS MACLEAN arrived in New York the other
day. It is not true that he was in any way responsible
for the earthquake, but it is a fact that he tied a lot of
traffic in knots and completely disorganized the terminal.
It isn't everyone who can have such a collection of beauties
waiting at the station. '
>k ^ ^
The wisdom of the reviewers not having been uttered, it
is nothing more than a hunch, of course. But there persists
the suspicion that the new Douglas MacLean feature com-
edy, "Excuse Me," which is to open at the Mark Strand,
New York, next Sunday, is going to step Douglas up a
notch as a box-office attraction. Anyway, here's a picture
you will do well to keep tab on until its Broadway record is
known.
3|£ ^ &
Speaking of the earthquake, by the way, it was one event
that the newsreels missed. Scooped completely. But that
was because it was a microscopic earthquake. In fact no-
body knew what it was until the geologists had their say.
He
But the affair at Washington was another matter, alto-
gether. The newsreels did themselves proud on the inaug-
uration and it looked very much as if the honors were nearly
even. E. Cohen, editor of Pathe News, made the little
jaunt from Washington to West Side Park, N. J., in 86
minutes by plane. Leaving Washington at 1.22 p. m., he
brought a negative showing the actual administering of the
oath of office, with the result that the picture was in New
York and nearby houses for the early evening perform-
ances. Pathe's plane carrying a negative to Chicago was
reported to have been forced down at Dayton on account of
a storm, but arrangements were made immediately to relay
the negative to Chicago.
* * *
International News employed a special train, Washington
to New York, making extraordinary time, and prepared its
prints in a baggage-car dark-room, so that they were ready
for delivery by motorcycle when the train pounded into
New York.
* *
Kinograms used two planes, bringing negatives to Curtiss
Field, Long Island, with automobiles to relay them to New
York.
Thus the organizations vied in the effort to reach Broad-
way first, with the result that late afternoon crowds were
able to see the inauguration ceremonies and to marvel at the
handling of the job. Unfortunately, the public knows too
little about the methods involved in preparing a film for
showing. Consequently it doesn't fully realize the magni-
tude of such a task. But the impression of real enterprise
registers, none the less.
It's too bad, after all, that the President is inaugurated in
the District of Columbia, not in Alaska. Service from the
territory is so much better.
♦ % ♦
Big events in Newark Wednesday night. Jersey M. P.
T. O. gave a distinguished dinner in honor of former Presi-
dent R. F. Woodhull, and the Newark group simultaneously
gave a ball in honor of Mayor Breidenbach. Both affairs
were distinguished successes, the ball drawing a whole con-
stellation of stars from New York.
* H= *
Irving Lesser, of Principal Pictures and other enterprises
too numerous to mention, opened a new theatre this week,
the Great Neck Playhouse, at Great Neck, N. Y.
^ * *
As a means of rendering an audience altogether help-
less, "Charley's Aunt," now in its fourth week at the Colony
Theatre, New York, is without doubt the success of the sea-
son. One of our hard-boiled acquaintances who advertises a
dislike of all motion pictures tells of being dragged to see
it. "I laughed," he says, "until I was limp. It's the fun-
niest thing I have seen in years." And "Charley's Aunt" is
filled with the sort of effervescent humor that will go over
in any community, sophisticated or otherwise.
Can it be true? That Valentino has split with Ritz, as
published in one of the papers? If it is, apparently the
home office of Ritz doesn't know it. Reports that came
through this week told of the finishing of the first Valen-
tino-Ritz production, but there were no indications that
strained relations had developed.
And again. Is it possible? That Harry Schwalbe is
about to tie up with Educational ? Or has already done so ?
At Educational's office no one will admit any knowledge of
the affair. And the only report that seems to bear a sem-
blance of reliability is a remark by Schwalbe, who is re-
ported to have said that other people seem to know more
about his business than he does.
* * *
Likewise, does anybody know how the report got started :
That Bebe Daniels has signed a starring contract with Cecil
B. DeMille? Maybe it's so, but Producers Distributing
Corporation's New York office pleads no knowledge.
* * *
Well, it has been a good week for rumors, anyway.
Page 18
Exhibitors Trade Review
News Reel Producers Race Newark Dinner-Ball
With Inaugural Day "Specials" a HuSe Success
Fast Trains and Airplanes in Mad
Race Bring Washington Pic-
tures to Broadway Same Day
SPEED — that demon of ambition that [
"scoops" competition — was the most promin- [
ent factor among news reel producers on
Inaugural Day in Washington. It was a i
mad rush for "beating" screen pictures to
New York in order to show President
Coolidge taking the oath of office before
thousands of spectators who crammed the
National Capital to witness the impressive
ceremonies. Fast locomotives, special "limited"
express trains raced with airplanes to es-
tablish new precedents and set ' a new
achievement into the annals of news reel
service. The result was that pictures of the
Washington event were thrown on the
screens in New York theatres as early as
4:12 o'clock in the afternoon.
Regardless of who actually succeeded in
showing the pictures first, the innovations
resorted to will go down in history in new
chapters of service ingenuity and speed in
production. It was a race for supremacy—
with special trains having the right of way,
dashing over steel rails, while overhead
raced airplane pilots inspired with one
thought: "Get there first!'" Trains set a new
record for time from Washington to New
York, covering the distance of 225 miles in
3 hours and 40y2 minutes. The International
special train, consisting of locomotive, bag-
gage car and Pullman, left the Capital at
12:09^2 P. M., and arrived at the Pennsyl-
vania Station in New York at 3:50 P. M.
The International films were developed,
dried, wound on reels and prepared in the
baggage car, which was turned into a dark
room. Motorcycles delivered them to New
York theatres immediately.
Pathe and Kinograms employed two air
planes each, bringing the films to New York
ahead of the trains, but handling developing,
cutting and editing after arrival. Pathe also
sent air planes to Philadelphia and Chicago.
Pathe's plane arrived at West Side Park,
Jersey City, at 2:48, and record time was
made in delivering prints;
Kinogram's negatives came by plane to
Curtis Field, Long Island, and were relayed
to New York by automobile, where prints
were quickly completed and rushed to the
theatres.
The novelty of covering the greatest of
days in national history goes down in vol-
umes of credit to three producers who en-
gaged in the race to supply exhibitors with
films of more than ordinary interest.
* * *
ST. REGIS GETS MARION
HASLUP FOR 3 PICTURES
St. Regis productions announce the sign-
ing of Marion Haslup for three pictures they
will produce for Associated Exhibitors. The
first, "Headlines," is now in course of pro-
duction at the Tec-Art studios and is sched-
uled for a late Spring release.
Miss Haslup is playing in the Broadway
legitimate success "Silence" and for a long
time was a member of the Selznick staff of
stock players. She also appeared in Para-
mount pictures. In her first production for
St. Regis she will have one of the princi-
pal feminine roles.
R. H. Cochrane, vice-president Universal
Pictures Corporation, whose company pur-
chased 17 Florida theatres to show first-
run productions in southern cities.
MINISTER MADE CENSOR
Seattle. Wash., Mar. 6. — Mayor Edwin J.
Brown appointed Rev. W. Ashe-Everitt, rec-
tor of St. Luke's Episcopal Church of Bal-
lard, as special policeman, assigned to in-
vestigate picture theatres and censor film
production.
Rev. Ashe-Everett recently resigned as a
member of the Board of Motion Picture
Censors and requested appointment as the
Mayor's personal investigator.
Announcement is made by the New York
offices of Universal Pictures Corporation
that seventeen Florida theatres comprising
the E. J. Sparks Enterprises had been ac-
quired and would be operated by Universal
in the future. These theatres are located
in advantageous situations in Florida and
every house, with one exception, is thor-
oughly new and up-to-date and in a highly
strategic position. The theatres purchased
are the following : The Jefferson, Orpheum,
Dreka, Athens, Beacham, Grand, Phillips,
American, Ark, Capitol, Sarasota, Palace,
Star, Opera House, Baby Grand, Octavius
and Abbott.
In commenting upon the deal, Mr. R. H.
Cochrane, vice-president of Universal, said:
"Universal has acquired the Sparks circuit
of seventeen theatres in Florida. Like every
other theatre which Universal books or owns,
this deal was forced upon us by the neces-
sity of a proper and fair representation of
Universal pictures in territories dominated
either by producer cwned theatres or by the-
atre combinations which didn't permit of
representative Universal first-run showings.
Universal has never had any desire to* own
theatres. It hasn't any now. The moving
picture business, as at present constituted,
seems to demand a protective guaranty of
first-run showings, and it is only to afford
this protection that Universal has acquired
or ever will acquire moving picture theatres.
Stars and Exhibitors Entertained
by New Jersey Theatre Owners
Honoring R. F. Woodhull
Newark suddenly woke up Wednesday
night to the fact that the Motion Picture
Theatre Owners of New Jersey were an all-
powerful organization when a testimonial
dinner gvien at the Robert Treat Hotel for
R. F. Woodhull their former president. The
dinner-dance was a huge success and the
hotel ball room was taxed to capacity.
Every one connected with the motion pic-
ture industry in New Jersey, and a big repre-
sentation from Manhattan were there. Sid-
ney S. Cohen, M. J. O'Toole, John B. Rock
and other important film men were on hand.
Everyone later attended the ball, which was
given in honor of Frederick C. Breidenbach,
the Mayor of Newark.
The speakers were headed by R. F. Wood-
hull, in whose honor the banquet was given.
But there was very little speaking as most
of the exhibitors and their friends con-
tented themselves with dancing. A sur-
prise feature of the affair was the showing
of the Pathe News scenes of the Inaugura-
tion of President Coolidge in Washington.
Through the courtesy of J. E. Storey, Gen-
eral Manager of the Pathe Exchanges, views
of the ceremony at the National Capitol
were shown in the ballroom of the hotel on
the evening that the event occurred.
The many stars on hand made the affair
a brilliant success. Ed Hurley and Hortense
Shorr of the Associated Exhibitors and
Pathe publicity staff were in charge of the
entertainment and brought over the stars
from New York. It was the first time exhib-
itors met many of the stars.
Competition for first-runs in Florida and in
fact throughout the South, is becoming keen-
er every day. Universal has embraced this
opportunity to definitely establish its first-
runs throughout Florida in a way which
will protect it and subsequent exhibitors
against unnecessary postponement of dating
and consequent lack of exploitation so nec-
essary to start pictures in adequate fashion.
Universal was shut out of a number of
the~e and other towns, and Mr. Laemmle and
I have felt for some time that if the only
way to get into closed towns was to buy
our way in, it would be much better to do
that than to stay out of them entirely.
"It is generally considered among theatre
men that the theatres comprising the E. J.
Sparks Enterprises are among the most
desirable from every standpoint in that sec-
tion. Many of these theatres were taken
over from the Southern Enterprises at the
time of the break-up of the S. A. Lynch
theatre regime. Following is a list of these
theatres and the towns in which they are
located : Jefferson and Orpheum at St.
Augustine; the Dreka and Athens at De-
Land ; the Beacham, Grand, Phillips, Ameri-
can and Ark at Orlando; the Capitol and
Abbott at Plant City ; the Sarasota at Sar-
asota ; the Palace at Bradenton ; the Star
and Opera House at Arcadia ; the Baby
Grand at Winter Park; and the Octavius
at Arcadia."
Universal Buys Seventeen
New Theatres in Florida
March 14, 1925
Page 19
Lubin Urges More
Publicity for Films
Says Producers Should Make
Pictures Worth Advertising and
"Then Go to It"
The Associated Pictures Corporation, pro-
ducers of Sawyer-Lubin features starring
Barbara La Marr, appreciates the value of
publicity and believes in giving its product
all the exploitation possible. It is the conten-
tion of Mr. Herbert Lubin, secretary of the
corporation and an executive of wide ex-
perience in motion pictures, that the policy
of "Letting George do it," in this case the
distributor, is unfair both to exhibitor and
producer.
"An active publicity department and a
liberal exploitation appropriation is an abso-
lute necessity for every producing organiza-
tion that is in the industry to stay and is
planning for future growth," says Mr. Lubin.
"The publicity that can be obtained during
the months it takes to prepare and film a
picture has direct box-office value for the ex-
hibitor, and the wise producer sees that his
name is identified with all his productions by
staging an effective advertising campaign be-
fore his picture is turned over to the dis-
tributor.
"In pursuance of our established policy a
vigorous publicity and advertising campaign
is being waged on behalf of "Heart of a
Temptress," in which Conway Tearle, Harry
Morey, Clifton Webb, Arnold Daly, Ida Dar-
ling and others appear in support of Bar-
bara La Marr. This includes a series of
page advertisements in the leading trade
journals, which will appear weekly until the
picture is released, mailing reprints cf these
advertisements to exchanges, franchise hold-
ers and first run theatres, along with photo-
graphs of Barbara La Marr in character.
An attractive booklet stressing the strong
box-office appeal of this La Marr picture is
being prepared for mailing to exchanges,
franchise holders and first run exhibitors. A
personal letter from Miss La Marr on one
sheet board, with photos of the most striking
situations in the picture, will be prepared for
exhibitors and an especially prepared insert
is being sent to many thousand movie goers
throughout the country, who have requested
fan photos of Barbara La Marr since 1922,
when the policy of keeping these names and
addresses on file was instituted.
"Newspapers throughout the United States
and Canada have been publishing publicity
material on "Heart of a Temptress" for
months back, and pictures of the players and
production have been supplied rotogravure
editors for reproduction in their pages.
"All the foregoing is by way of advance pub-
licity and will, of course, be supplemented by
the splendid exploitation given their releases
by First National Pictures.
"Make a picture that is worth advertising
and then go to it, should be the motto of
every producer," concluded Mr. Lubin.
* * *
Peggy Joyce Signed
Peggy Hopkins Joyce, (Countess Morner),
has decided to enter filmdom. She has just
signed a contract with P. A. Powers Offices,
for a series of pictures which, it is an-
nounced, are to be made on an elaborate
scale.
Within the next few days a director will
be picked, when the type of her first pro-
duction is also to be selected. However, it
is known a society drama is preferred by
Miss Joyce and the choice of play lies be-
tween an American best-seller and a famous
novel by an English writer.
Douglas MacLean Arrives
In New York
RETURNING to New York after
five years' absence, Douglas
MacLean, noted screen comedian,
and star in several film successes,
arrived this week after a 5,000 mile
trip. He came to witness the open-
ing of his newest and biggest feature
comedy "Introduce Me," which
opens at the Strand theatre, March 8.
MacLean arrived from Honolulu
where he had been resting after a
hard year of production. When he
left New York five years ago, little
was known of him. Since then he
has become one of the biggest box-
office stars in pictures.
While in New York Mr. MacLean
will also look over the market for
new scripts and consider a new
talented face to play opposite him
in his coming pictures. He is mak-
ing his headquarters at the Associ-
ated Exhibitors Home Offices in New
York, and residing at the Biltmore.
FILM ADVERTISERS TO
CONVENE IN CLEVELAND
The interdependence of screen advertising
and various other advertising mediums will
be discussed at a meeting of the Screen Ad-
vertisers' Association, a department of the
Associated Advertising Clubs of the World,
at a meeting in Cleveland, March 12 and
13. Douglas D. Rothbacker, of Chicago,
president of the Association, will preside.
"Community Motion Pictures and Their
Circulation" and "Public Utilities ?nd the
Motion Picture" will be among topics dis-
cussed.
Among the speakers who will address the
meetings will be: Charles Barrell, president
of the Motion Picture Chamber of Com-
merce and motion picture director of the
General Electric Company; J. Homer Plat-
ten, New York, treasurer of the Motion Pic-
ture Producers and Distributors, Inc., and
Earle Pearson, New York.
Exhibitors Against .
High-Priced Stars
Michigan M.P.T.O. Warns Ex-
hibitors Against Big Salaries
of Actors and Writers
Detroit, Mich., Mar. 4.— The Motion Pic-
ture Theatre Owners of Michigan have is-
sued a protest, through their manager, Hen-
derson M. Richey, against "million-dollar
salaries" of actors and screen writers. They
charge producers with starting another high
salary campaign which will ultimately have
to be paid by exhibitors. A statement just
issued and sent to all exhibitors says:
"Million dollar salaries are again in the
air, with stupendous sums being offered this
and that star in the mad scramble of the pro-
ducers to get certain players and scenario
writers into their camps.
"And so it goes on and on, but who pays
the bill? Figure out the overhead that must
be included in the amount as salary of these
stars on each picture that is to be made, and
who pays the bill?
"About this time next year we will hear
the same old cry of abused producers who
claim that exhibitors are not giving them1
equitable prices for their high priced product.
Then we will hear the familiar cry of 'al-
location of product,' 'exhibitor combination,'
'cut-throat prices,' all forgetting that —
"When Gloria was offered around a
cold million by_ whoever offers it to her they
do not take into consideration what Mr.
Exhibitor will think about such a deal. Will
he pay the freight or is he now paying for1
Gloria and Tom all that he can pay — getting
out of his community every cent that the
community has to spend for motion picture
entertainment?
"With every producer crying that he is
grossing more and getting less, and with that
statement an undisputed fact among theatre
owners, how long can we forget our simple
arithmetic that two and two are four?"
Admirers turned out in large numbers to greet return to New York of Douglas
MacLean who, in five years, jumped from obscurity to fame as a comedian. He
covered 5,000 miles from Honolulu to personally witness premiere of his newest
success "Introduce Me," a Pathe feature, which will open at the Strand, March 8.
Page 20
Exhibitors Trade Review
Paramount Contest Open To Exhibitors
Producers Join Hands With Pub-
lishers in Search of Original Idea
for Big Feature Production
Undoubtedly the most sensational bid for
the attention of motion picture fans that has
ever been made comes in the announcement
in the current issue of Liberty magazine that
it will pay $50,000 for an idea for a story and
that Famous Players-Lasky Corporation will
produce the story as a motion picture.
Covering the two center pages of this is-
sue are the rules of the contest bordered
with pictures of all the stars and directors
working in Paramount Productions.
Liberty magazine reaches a million and a
half readers weekly, and for the next six
weeks there will be follow up announcements
equally as impressive as this opening shot,
which takes in the cover of the magazine and
'the center spread described above. For the
next six weeks the readers of Liberty will
be informed of what particular types of
stories are favored by Thomas Meighan,
Gloria Swanson, Pola Negri, Bebe Daniels,
James Cruze, David Wark Griffith and Jesse
L. Lasky, simply to acquaint fans with how
these stars and directors regard story ma-
terial. But it is plainly stated in the rules
' that the story need not fit the particular per-
sonality of any Paramount star. The chief
thing that is sought is an idea ! Following is
the announcement as it appears in Liberty
magazine.
"LIBERTY WILL PAY $50,000 IN CASH
FOR AN IDEA!
"For a Story Suitable for Liberty and for a
Motion Picture.
"A Sensational Offer Open to Everyone! No
Writing Experience Necessary- - All
That Is Wanted Is an Idea.
Rules of Contest
"1. Liberty and the Famous Players-Lasky
Corporation are seeking an idea for a thrill-
ing story of love and action suitable for
Liberty and for a, motion picture. It must be
■clean. Liberty will pay $50,000 in cash to
the person or persons who submit the best
suggestion in accordance with these rules.
"2. The winning suggestion will be written
into a novel and will be printed as 'a serial
in Liberty. By a special arrangement already
made, it will also be produced as a motion
picture by the Famous Players-Lasky Cor-
poration, and will be presented on the screen
throughout the world as a Paramount Pic-
ture.
"3. In addition to the $50,000 which will be
paid for the winning story, Liberty will buy
for cash at standard publishing rates any
other stories selected by Liberty from those
submitted, offers to be made to the authors
of such stories before publication.
"4. What is wanted is an Idea ! Ability to
write fiction is Not Necessary! Liberty
wishes to give this opportunity to everyone
regardless of ability as a writer. Therefore,
the offer is divided into two parts, as fol-
lows : Part 1 provides that you may submit
your idea in brief synopsis form. For this
synopsis you may use 2,500 words or less.
By "synopsis" we mean, tell in your language
1he main features of the plot and describe
the leading cha' acters which take part in it — ■
the hero, the heroine, the villain, etc. For
the best synopsis $25,000 in cash will be paid.
Part 2 provides that you may submit your
idea in complete story form (ready for publi-
cation). For the complete story another
£25,000 in cash will be paid. Everyone who
^Liberty
" cA Weekly for Every body %r 1
fjlona Swanson
y Jvr Everybody
■will
pay
'50,000
for
an
IDEA
for
Her
SEE PAGES 42^43
Above is reproduction of front page of Liberty Magazine carrying announce-
ment of the greatest cash offer ever made for an idea that can be picturized by
Famous Players-Lasky Corporation. Imagine the publicity value of such feature?
submits a synopsis will be eligible for a prize
of $25,000.
"5 The words "Synopsis for $50,000
Prize Story" must be written plainly at the
top of each synopsis submitted. If the com-
plete story is also submitted the words "Com-
plete Story" must be written at the top of
the hi st story sheet aijd a synopsis properly
marked must be attached thereto. (A synop-
sis must in all cases be sent.)
"6. The winning idea will be selected
from the synopses submitted, and $25,000
(Part 1) will be awarded for it. If the
complete story shall have been sent with the
synopsis that wins the prize and this com-
plete story is acceptable to the publishers of
Liberty, another $25,000 (Part 2) will be
paid for such complete story. If the story
sent with the winning synopsis is not accept-
able to the publishers of Liberty, or if no
story shall have been sent with the winning
synopsis, the publishers of Liberty will em-
ploy an experienced author to write the com-
plete story and will award to such author
the $25,000 (Part 2).
"7. Upon payment by the publishers of
Liberty of the $25,000 (Part 1) for the syn-
opsis, and of the $25,000 (Part 2) for the
complete story, the synopsis and the story
and all rights to each and both of every?
kind and nature whatsoever, including the
copyright therein and the right to secure
copyright therein in all countries, shall be-
come the absolute property of Liberty for use
in any manner or for any purpose it may deem
proper. The right is reserved to alter or
revise the winning entry if necessary.
"8. Through the arrangements made by
Liberty with the Famous Players-Lasky Cor-
poration— the largest producers and distribu-
tors of motion pictures in the world — many
of the most popular stars are available to
produce your story on the screen as a Para-
mount Picture. Note these : Gloria Swanson,
Thomas Meighan, Pola Negri, Bebe Daniels,
Richard Dix, Adolphe Menjou, Betty Bron-
son, Ricardo Cortez, and many others. And
in addition such world famous directors as
D. W. Griffith, James Cruze, Herbert Bre-
non, Allan Dwan, Sidney Olcott, Irvin Wil-
lat, William de Mille and others.
"9. Liberty will also endeavor to make ar-
March 14, 1925
Page 21
rangements with the prominent theatrical
producers — Chas. Frohman Inc. — for the pro-
duction of the winning story for the speak-
ing stage. Liberty will also endeavor to ar-
range with book publishers for the publica-
tion of the story in book form. All royalties
or other income received by Liberty from
such speaking stage rights or book publica-
tion rights will be paid to the author of the
synopsis and the author of the story. If two
persons, such sums will be divided equally
and an equal half-share will be paid to each.
10. The synopsis and story must be one
of love and action and must be the original
thought and work of the contestant. It must
be clean ! You've been to the movies. You
know the kind of story you would like. Sub-
mit your idea. There are no restrictions.
Helpful suggestions will be published each
week in Liberty as an aid to those who may
wish assistance.
"11. The judges will consider ■ synopses
and stories by the nature of the plot, the
originality of thought, cleverness of idea,
clearness of expression, form of presentation
and wording. Writing, English and spelling
will not count in judging synopses.
"12. The judges will be a committee of
three — one appointed by Liberty, another ap-
pointed by the Famous Players-Lasky Cor-
poration, and the third an experienced auth-
or. Their decision on all matters will be final.
■ "13. Contestants may submit as many
synopses or as many stories as they wish,
but each must be submitted in good faith.
The name and address of the sender must
be written plainly on each entry.
"14. All entries must be addressed
"Stories," care of Liberty, Post Office Box
1123, Chicago, 111. To facilitate matters,
ideas should be submitted at one ! However,
no entries will be received later than mid-
night, June 1st, 1925. Entries with insuffi-
cient postage will not be received. The pub-
lishers of Liberty will not be responsible for
the loss, delay or non-delivery of entries.
"15. This offer is open to everybody,
everywhere, except employees of Liberty and
the Famous Players-Lasky Corporation, and
their families. Acceptance of these rules is.
an express condition of each entry. This
offer is the largest of its kind ever made. It
presents an opportunity to every person re.
gardless of station in life. You do not have
to be an experienced author to compete. Any-
one may submit his or her ideas. Because of
the size and nature of the offer it is possible
that the winner, in addition to receiving a
huge cash prize, will become world famous.
Ideas should be submitted at once. Do not
wait. For further details watch Liberty
from week to week. Helpful suggestions
will be published weekly."
Exhibitors will observe that they and their
families are permitted to compete, and it is
expected by Liberty magazine that some val-
uable ideas will come from the theatre men.
LUBITSCH TO ADDRESS
PARIS M. P. CONGRESS
An International Motion Picture Congress
has been called for Paris in June, and Ernst
Lubitsch, who is now working on his new
Warner Bros, production, "Kiss Me Again,"
has been invited to attend and matce an ad-
dress. Mr. Lubitsch wired the New York
office of Warner Bros, that he will be pres-
ent as he does not expect to start on any
new productions before the date of the
meeting.
The invitation to Lutitsch came from the
Committee on Intellectual Cooperation, which
was organized by the League of Nations and
works under the auspices of the Teagnc.
The purpose of the congress called for
June, Mr. Lubitsch states, is to assist in mak-
ing a survey of the motion picture industry
in all countries and obtain cooperation for
making scientific and educational films so as
to use pictures as a means of better interna-
tional understanding, protect international
copywrights, etc
Hazel Keener, Chicago newspaper prize
beauty, whom the International Photogra-
phers picked from 25,000 subjects, gets
role in Harold Lloyd's new picture for
Associated Exhibitors.
Soviet Film for Inaugural
(Special to Exhibitors Trade Review)
St. Louis, Mo., Mar. 5 — The Bolshevists of
the city observed the Coolidge inaugural
event by showing a Soviet film at Unity
Hall. The picture was "The Beauty and
the Bolshevists," produced by Proletkina, a
soviet government-controlled film producing
organization. The picture took many "shots"
at private ownership, which were wildly
cheered by many radicals attending.
Hollywood, Mar. 3. — "First National is
eager to consider the output of all independ-
ent producers and ready to make releases
for such products as are of genuine merit."
This was the statement of Richard A. Row-
land, General Manager, First National Pic-
tures, Inc.; shortly after his arrival in Hol-
lywood from New York on his semi-annual
business trip. Mr. Rowland was accom-
panied by Mrs. Rowland and James B. Clark
of Pittsburgh, Pa. May Allison, screen star,
also was a member of the party as a guest
of Mrs. Rowland.
"Stories which have been circulated that
First National is not interested in the out-
put of independent producers are entirely
erroneous," Mr. Rowland said. "We are by
no means confined to pictures made by our
accepted units., Any picture of genuine
merit will be seriously considered for Release
through First National."
Among the directors and producers with
whom Mr. Rowland is in consultation are
Frank Lloyd, who has just embarked upon
filming his newest production of Rex
Beach's "Winds of Chance ;" Edwin Carewe,
who recently finished "My Son," with Nazi-
mova and is now preparing to launch upon
the making of "Snake Bite ;" M. C. Levee
whose "Just a Woman," from Eugene Wal-
ter's stage play of the same name, has begun
production under the direction of Irving
Cummings with a cast including Conway
Tearle, Claire Windsor, Percy Marmont and
others ; Sam Rork whose "The Talker,"
Famous Beauty in
New Lloyd Picture
Most Photographed Girl in the
World Selected from 25,000
Subjects by London Society
Hazel Keener, Chicago beauty reported to
be "the most photographed girl in. the world,"
has been given a prominent part in the new
Harold Lloyd picture which the screen come-
dian is now making on the Coast for Pathe.
Miss Keener has posed for commercial pho-
tographers in all parts of the United States.
Over one hundred American manufacturers
are now using her face on their advertising.
She has also been announced prize winner in
a beauty contest conducted by a Chicago
newspaper.
Several years ago the girl was adjudged
by International Society of Photographers in
London as the best photographic subject in
more than 25,000 photographs submitted in a
prize competition. She has now been invited
to attend the next convention as guest of the
society in Paris. Her acceptance of the in-
vitation depends on the length of time her
work with Harold Lloyd will run before the
convention.
Miss Keener derives a large revenue from
the use of her photos by advertisers and has
just awakened to the possibilities of a screen
career. Her appearance in pictures is said
by directors to represent a feminine type
distinctly individual. The title of Harold-
Lloyd's new film in which she will appear
has not been announced. It is scheduled fo«-
fall release.
with Alfred E. Green directing, is now near-
ing the completion stage; the Joseph M.
Schenck Productions which will begin "shoot-
ing" soon on two productions, one starring
Norma Talmadge and the other Constance
Talmadge and June Mathis, who is putting
the finishing touches to the adaptation of
the Viennese Medley," to be filmed under
her personal supervision.
* * *
INDIAN TO HEAD NEW
OKLAHOMA FILM FIRM
(Special to Exhibitors Trade Review)
Pawhuska, Okla., Mar. 6.— James G.
Younder, an Indian, has been named manager
of the Arrowhead Picture Company, a new
producing organization chartered with a capi-
tal of $50,000, half of which has been paid in.
"The Unknown Man" is the title of the
first picture to be made. It will be a six
to seven reel feature and will be made locally.
Scenery in Osage county is declared to be
very desirable for its productions, much of
it having fine Indian surroundings.
# * *
$100,000 STUDIO FIRE
DESTROYS "MY BOY"
Los Angeles, Calif., Mar. 3. — Fire which
broke out at the United Studios on Melrose
Avenue, seriously burned one man, caused a
$100,000 damage, and totally destroyed a five-
reel film starring Nazimova, titled "My Boy."
First National Seeks Film
Output of Independents
Page 22
Exhibitors Trade Review
Best-Seller Novels Make
Best-Seller Photo Plays
Millions of Readers Are Quick to
Respond to Picturized Appeal
of Popular Novels
By IRVING LESSER,
Vice-president, Principal Pictures
WHEN an author has an audience of
56,000,000 readers, and that author's
works are brought to the screen, the
exhibitor is receiving a commodity that out-
classes the radio lure from every conceivable
standpoint. Such an author is a much-sought,
and seldom-found, boon to the exhibitors of
the world. There are few authors whose
books enter 10,000,000 homes, making the cus-
tomary circuit of five or six other readers.
But one such is Harold Bell Wright, author
of the newest Principal Picture, "The Re-
creation of Brian Kent."
It is common knowledge that throughout
the civilized world, the Bible is the greatest
of all "best-sellers." Some of the second
greatest "best-sellers" are those written by
Harold Bell Wright. "The Literary Digest."
in a recent issue, commented on E. E. Wil-
son's article in "Farm and Fireside," in which
Mr. Wilson says " in eight years the sale
of Harold Bell Wright, second to the Bible
as a best seller, has reached 10,000,000 books,
a total of 56,000,000 readers."
These books include some of the other
Wright stories Principal has given to the
theatre-owners, such as "When a Man's a
Man," "The Mine with the Iron Door" and
the present release, "The Re-creation ot
Brian Kent." It also includes "The Winning
of Barbara Worth" and others my brother
Sol, Mike Rosenberg and I are planning to
produce this year.
Motion picture producers, small and large,
and the great army of theatre men, in close
harmony with Will Hays, are continually
striving to screen literature that the great
American public wants to see, something
that they will find it difficult to stay away
from. The motion picture industry is still
facing the problem of winning to its side
hundreds of thousands who reluctantly go
now and then.
Good Books Great Weapons
These persons say : "Motion picture pro-
ducers do not bring to our screen the ma-
terial that we voluntarily bring into our own
homes — so what's the use?" This and the
radio are our greatest menaces. Good books,
good originals, good authors and good direc-
tors are our greatest weapons.
When you take into consideration the fact
that Harold Bell Wright's books reach into
the most lowly of homes, into the smallest
and largest cities and towns, into the high-
ways and byways, you can see before you a
vast army of readers who want to become
movie-goers.
Into the homes where books are seldom
read go his stories. Into homes, peopled
from every walk of life, over ten million of
his books have found a haven. There are
something like 110 000 000 persons in the
United States, yet only about 90,000,000 read
anything at all, including newspapers that
are printed in the English language. It hard-
ly sounds possible, yet it is the gospel truth,
that Harold Bell Wright reaches through
the use of his solitary pen nearly three-
quarters of those who read. Of his great
following, according to Hildegarde Haw-
thorne, the biographer of the greatest I'v-
Irving Lesser, vice-president Principal
Pictures, believes producers should screen
popular novels which the public reads.
ing writers of our day, hundreds of thou-
sands buy only a single book a year, and
that one is invariably his.
His name means to the exhibitors some-
one who can be blazed in electric lights
with little speculation as to results. There
is no living writer who has Wright's follow-
ing, and this information comes from twenty
different reliable sources. The "Publishers'
W eekly," published solely for the benefit of
book-sellers, places Wright at the head of
all lists issued. A report compiled by R. R.
Bowker Company, placed "The Mine with
the Iron Door," our previous film sensation,
at the head of the list. The same with
"When a Man's a Man," and also the pres-
ent opus, "The Re-creation of Brian Kent."
"Bookman" gave one of Wright's books
second place, after it had been on sale fo^
nearly a year, in close competition with
"Black Oxen," after this book had reached
its most popular period.
D. Hiltman, vice-president of D. Appleton
and Company, publishers of all Wright's
books, has this to say : "Harold Bell Wright's
books are practically the only ones sold in
the smaller cities and towns even before they
are placed on the market. Forthcoming an-
nouncements of Mr. Wright's latest book
bring forth a deluge of orders from our
book-sellers all over the country.
Popular Books Sell
"Once the first printing is exhausted, it is
not long before the second and third and
so on, sometimes up to the fifteenth print-
ing, follows. In the instance of 'When a
Man's a Man' nearly one million and a half
copies were sold. Over a million of 'The
Mine with the Iron Door" were consumed
in a short time. The record of 'The Re-
creation of Brian Kent, is one million and
a quarter and still selling rapidly. Exclud-
ing the B'ble. it can b° safely said that Har-
old Bell Wright is the "best-seller" of the
age, and I cannot visualize anyone during
this century surpassing this great writer's
popularity."
Grant Overton, eminent bibliographer, in
his "Authors of the Day," says : "He
(Wright) is a Sayer, a Doer. When a
Wright novel is published the orders pile in
from stores and places with which a pub-
lisher has ordinarily no contact; and the
order from a hamlet in North Carolina is
likely to exceed the order from Brentano's
in New York." Mr. Overton also speaks
of Wright's great influence all over the coun-
try in this manner : ". . . honest-minded per-
sons in remote settlements discuss with en-
thusiasm and awe the prodigious sum of
money to be expended on 'just this one
book, a book,' librarians grow anxious and
advertising men eager, preachers prepare ser-
mons, in thousands upon thousands of homes
the Christmas gift to Mother is pre-deter-
mined — until at last, in a wide-rolling wave
of excitement, the day comes when the Har-
old Bell Wright book is born "
Considering the Exhibitor
All this means much to Principal Pictures.
My brother and I know all this, and we
know the exhibitors are the ones who must
profit. Thousands who read his stories, and
who go so seldom to theatres, often visit
the motion picture house just to see the
Wright story visualized. When preachers use
Wright's books to render sermons to their
congregations, the theatre-owner is winning
the cooperation of a strong ally — and one
whose strength can do much in the fight to
bring the screen the appreciation it deserves.
"McCalls," with its unusual magazine cir-
culation of 2,310,000, meaning a following of
nearly 5,000,000 readers, is starting a new
Wright novel within its pages next month.
It is being heralded all over the country. This
with the continuous book sale of "The Re-
creation of Brian Kent," and the showing
in theatres of "When a Man's a Man" and
"The Mine with the Iron Door" is making
Wright's name far better known than any
star, company or director in the country to-
day. Notwithstanding this fact, we have
gathered together a most splendid cast and
under the directorship of Sam Wood, and
Sol Lesser's supervision, we are prepared to
offer to the country today one of the great-
est screen bets in the history of the business.
We are taking the world's "best-seller
novels" and making them the world's "best-
seller photoplays." And the fact that the
book world stands behind this great state-
ment means much to the exhibitors who await
with open arms a ready-made, anxious, in-
patient audience of 56,000,000.
* * *
COLORED PATRONS SUE
PASADENA THEATRE
{Special to Exhibitors Trade Review)
Pasadena, Calif., Mar. 6. — Tolton Taylor
and his wife, colored residents, have entered
suit against the Raymond Theatre, demand-
ing $250 damages and charging discrimina-
tion.
The Taylors claim that on a certain night
last month they purchased tickets at the
theatre calling for the best seats. Once in-
side, they charge they were herded off into
a remote corner not as desirable as the
seats paid for. They further complain the
management told them they must either sit
in this section or leave the theatre. They
say loud language was used in the presence
of many theatre patrons, causing the Taylors
much embarrassment.
* * *
Buys Off Competition?
Hoquiam, Wash., Mar. 6. — The Victory
Theatre has been closed, the last show being
given Sunday. Most of' the equipment has
already been moved out. The playhouse has
been operated by Frank Wade for about a
year. The vacant building has been sold to
B. B. Vivian, of the Empire Theatre, who
will use it for other purposes than a theatre.
March 14, 1925
Page 23
Northwest News
Harold Boehme, who has been field repre-
sentative for First National out of Seattle,
has been appointed branch booker, succeed-
ing Mr. Harden.
•I* ijs ♦
Report states that Ray Grombacher, own-
er of the Liberty, Spokane, has plans com-
pleted for a new 2,000 seat house to be
erected in that city.
♦ ♦ ♦
Charles Pollock, former house man at Ed-
ward's Winter Garden Theatre, Seattle, has
been appointed manager of the new Anzier
Theatre, Twenty-third and Madison.
J. G. Beckman, formerly manager of a
number of leading Northwest houses, and
recently salesman for Producers Dist. Corp.,
has gone to Spokane to manage the Casino
for R. E. Neal.
The Northwest Film Board of Trade, of
Seattle, has installed Mrs. P. G. Lynch as
secretary of the Board, succeeding Miss
Anne K. McCullough, resigned. The board
reports 100 per cent attendance at its last
two meetings.
* * *
Fred Mercy, of Yakima Theatres Co., and
his assistant, A. J. Gillespie, of Yakima,
Wash*., were in Seattle this week. Air. Mercy
has acquired the lease on the American,
Sunnyside, Wash., now operated by Mr.
Farrell, effective February, 1926.
* * *
Wm. E. Grasper, owner of the Egyptian;
Guy G. Garrison, of the Laurelhurst; John
Washtok, of the new Victoria, and Mrs. E.
J. Potter, who, with Mr. Potter, is building
a fine house in the Moreland district, all of
Portland, were visitors to Seattle's Film Row
this week.
* * *
Manager Robert Bender of the Columbia,
Seattle had a pair of men dressed as a
colored man with a very black face, and a
blond lady dressed in white, riding an old
fashioned tandem bicycle, advertising "Se-
crets of the Night." The stunt attracted much
attention.
s{; s}; ;Jc
Mrs. Grace Sanstrom has sold one-half in-
terest in Sanstrom's Proctor Street Blue
Mouse to Mr. and Mrs. E. R. Davis of East-
ern Washington. The Davises are old friends
of the Sanstroms, and the partnership is
said to involve also an interest in Sanstrom's
mercantile interests in the same block with
the theatre.
UNITED ARTISTS
SIGN WM. S.
HART
William S. Hart will return to the screen
in a company composed of Douglas Fair-
tanks, Mary Pickford, Norma Talmadge and
Charlie Chaplin. This was the announcement
•of Joseph M. Schenck, general manager of
United Artists who signed Hart under a
long-term contract, this week.
* * *
SCHENCK TO BUILD
CHAIN OF THEATRES
Joseph M. Schenck, general manager of
United Artists, will build a chain of theatres
in association with Sid Grauman. The
Tiouses will be similar in architecture to Grau-
man's Egyptian theatre in Hollywood, and
the chain will extend across the continent.
'The first is to be built in New York, on
Broadway, south of the Mark Strand block.
Special Trains and Reduced Fares
for M. P. T. 0. Convention
Arrangements Completed to Make Milwaukee Gathering in May
the Biggest in History of American Theatre Owners
The National Convention of the Motion
Picture Theatre Owners of America at Mil-
waukee, Wis., May 12th, 13th and 14th, 1925,
comes at a time when the industry is con-
fronted with many questions which can only
be solved by carefully planned and concerted
action on the part of organized exhibitors,
according to M. J. O'Toole, national presi-
dent of the organization. Independent pro-
ducers and distributors are paying much
attention to this Milwaukee meeting and
theatre owners who have in the past held
aloof from most organizations are manifest-
A Feature Film That Will
Not Be Ready for 15 Years
HVRRY BEAUMONT, director for
Warner Brothers has been work-
ing three years on the same feature
production and has barely begun to
get under way.
Within a month he will direct an-
other sequence of the film, although
he doesn't expect to begin to cut
and title it for ten or fifeen years
more.
The production co-stars Anne and
Geraldine Beaumont, the director's
twin daughters. They are now about
three and a half years old, and
scenes have been taken every six
months of their life. Beaumont
now has two reels of film.
Cleveland Showi
Film in 54 Houses
'Pampered Youth" Exhibited in
All Theatres of City and
Suburbs Same Day
Cleveland, Ohio., Mar. 3. — Fifty-four thea-
tres here and in Cleveland's immediate sub-
urbs played Vitagraph's "Pampered Youth,"
the David Smith production, simultaneously
for one entire week. This is believed to be
a record for day and date showings of any
photoplay in any city. Alice Calhoun, who
has the leading feminine role in "Pampered
Youth," is a Cleveland girl, and the News-
Leader welcomed her in the picture as "Our
Own Alice."
In the list of fifty-four houses which en-
joyed "Pampered Youth" week were: Alvin,
Angela, Bronx, Ball Park, Broadway, Clark
National, Columbia, Cozy, Detroit, East 79th
Hough, Szella, Fairyland, Five Points, Glen,
Gordon, Gordon Square, Hortnorth, Home-
stead, Iris, Jennings, Keystone, Lakeview,
Lexington, Lorain-Fulton, Lyceum, Main,
Madison, Mayfield, New Colonial, New Vic-
tory, Parkview, Penn Square, Princess,
Pearl, Quincy, Regent, Rex, Rivoli, Seas,
Strand, Sunbeam, Terminal, Union, U-No,
U. S., Vandora, Yale and Wade Park Or-
pheum, all in Cleveland proper, and the
Karolyn, New London ; Utopia, Painesville ;
Palace, Ashland, and Temple, Lorain.
ing an interest in the event, which means a
record attendance, he says.
Mr. O'Toole, R. F. Woodhull, chairman of
the board of directors, and others on the con-
vention committee, issued the following
statement about the convention preparations
and associated elements :
"Special trains containing the leading In-
dependent Motion Picture Theatre Owners
of the United States and Canada will roll
into Milwaukee for the big Sixth Annual
Convention of the Motion Picture Theatre
Owners of America, according to present
arrangements.
"The convention arrangements at national
headquarters in New York and Milwaukee
are complete and every conceivable accom-
modation will be provided for those attend-
ing, to make their stay as pleasant as pos-
sible and contribute in every way to the
many constructive programs now being
evolved, and which will be promulgated at
the different sessions.
Fast Train Service
"Clarence A. Cohen of the transportation
committee has established headquarters in
Suite 1110 at 25 West 43rd Street, New
York City, where he is prepared to give
every possible assistance to theatre owners in
arranging for their trip to and from the
convention. Mr. Cohen has associated with
him on the committee the representatives of
the trunk line railroads of the United States.
"Fare and one-half has been definitely
agreed upon, which means a saving of 25
percent in transportation charges and the!
convention section of the Twentieth Century
Limited and other fast trains will go directly
to Milwaukee.
"All theatre owners and others interested
who desire to attend the convention can have
train and hotel reservations made for them
by writing or otherwise communicating with
the national headquarters.
"Milwaukee is well supplied with excellent
hotels and the Auditorium, where the con-
vention will be held, is considered the finest
building of its kind in America. Everything
els'e associated with convention work has
kept pace and the civic bodies of the city and
sti4e cooperate perkctly in making the visit
oi all to the Badger State a life event cf
special consequence. Those who attend the
big convention of the Motion Picture Theatre
Owners of America are therefore assured of
every necessary physical comfort and per-
sonal convenience, and that makes it certain
that the convention work will be carried on
,with augmented interest and force and the
results will be ot an entirely satisfactory
character.
"This convention will be a great get-
together of the Independent forces in the
motion picture industry. The circumstances
now existing, the changes in business rela-
tions and other phases of the industry make
Independent action now not only necessary
but certain of achieving constructive results.
"It will be a history maker and the closer
the Independent Theatre Owner comes to
this great center of activity, the more definite
the reward in insuring his business safety
and permanence.
"The Equipment Dealers Association of
America will hold their annual convention at
Milwaukee at the same time, and will add
to the interest of the convention."
Page 24
Exhibitors Trade Review
PRODUCTION HIGHLIGHTS
GLORIA SWANSON'S illness com-
pelled Famous Players-Lasky to postpone
production of "The Cost of Folly." Allan
Dwan, who was to produce this picture
with Miss Swanson in the star role, will
make instead "Night -Life of New York,"
an original story by Edgard Selwyn. Rod
La Rocque will have a featured role, but
the other members of the cast have not
been selected.
* * *
GERTRUDE SHORT'S featured role
in the Sam Rork production of "The Talk-
er" will not be completed in time to per-
mit her to appear in the Elmer Harris
production of "The Awful Truth," for
which the little ingenue had been signed
some weeks ago. Miss Short wired direct-
or Paul Powell that it would be necessary
to secure another player for the part.
"HIS SUPREME MOMENT" is to
have a distinct departure in the use of
color photography. Director Anton F.
Grot, working in collaboration with Tech-
nicolor experts, has constructed several
sets in special color harmonies and cos-
tumes designed by Clare West also carry
out the color idea.
FRED STANLEY, for two years pub-
licity director of the Earl Hudson units
of First National Pictures, has been pro-
moted to the scenario department. He
will be entrusted with the editing and tit-
ling of films, beginning with "I Want My
Man" and "One Wav Street."
"THE LADY DENTIST" js the tem-
porary title of Wanda Wiley's next com-
edy for Century Films. It has become
known that Miss Wiley began her business
career as a dentist's assistant in San An-
tonio, Texas. Screen folks are saying she
must have had "some pull."
Victor Seastrom, Swedish director, (with
megaphone), regarded as Europe's great-
est, directing his newest film "Confessions
of a Queen" for Metro-Goldwyn release.
"HERO STUFF" has been completed
by William Beaudine for Warner Bros.,
and the director has moved to the Pick-
ford-Fairbanks studios where he will begin
directing "Little Annie Rooney" for Mary
Pickford.
* * * ')
"SPOOK RANCH," a spooky satire
without the proverbial ghost, starring
Hoot Gibson, has been completed at Uni-
versal City under the direction of Edward
Laemmle. Helen Ferguson plays the lead-
ing feminine role.
Edwin Carewe discusses a scene in his production "My Son" for First National
pictures with Mary Akin, one of the supporting players to the famous Nazimova.
The company spent several weeks on this location in Monterey, California.
HOWARD HIGGIN, new Lasky direc-
tor, is highly enthusiastic over Greta Nis-
sen, the young actress who is making her
screen debut in his current production,
"In the Name of Love." Although she
has never before worked in front of the
camera, Higgin declares that Miss Nissen
possesses an intuitive understanding of
screen timing and motion picture tech-
nique in general which usually takes years
for the average actress to acquire.
* * *
HOBART HENLEY, director for Met-
ro-Goldwyn-Mayer, who recently broad-
casted a plea for an acceptable "Eve" for
his next production, "Nothing to Wear,"
received a letter from Mary Zamlanga,
daughter of a chieftain on the tiny island
of Wapeeta in the South Seas. She en-
closed photos with her application which is
being investigated. Henley is still won-
dering if he's being kidded.
* * *
JULANNE JOHNSTON will remain in
Europe for another picture according to
a cable received this week by Hollywood
relatives. It will be produced with ex-
teriors in Venice, Lake Como and St.
Moritz. Edwin Cutts will direct and Jane
Novak will be co-featured with Miss John-
ston.
* * *
POLA NEGRI'S new starring vehicle,
"The Charmer," has practically every lead-
ing nationality represented. Wallace Mac-
Donald and Robert Frazier are Scotch;
Sidney Olcott, the director, is Irish; Miss
Negri is Polish; Gertrude Astor is Ameri-
can, and Jimmy Howe, the cameraman, is
Chinese.
3(e • $ $
IRENE RICH has had another dis-
appointment. Miss Rich was all set for
an European vacation of two months, but
Warner Brothers have her lined up for
a star role in two important novels, one of
which is "The Wife Who Wasn't
Wanted."
* * *
BETTY BLYTHE is stopping at the
Eden hotel in Berlin during the filming of
Sir Henry Rider Haggard's "She," the
English production in which the actress
is being starred. Miss Blythe will return
to Hollywood soon according to a cable
received this week.
* * *
PATSY RUTH MILLER wears a
scanty costume of moss and grass in the
early jungle sequences of the Universal
feature, "Lorraine of the Lions," in which
she is featured, but finishes in a drawing
room clad in her usual silks and satins.
WILLIAM De MILLE has finished
"Men and Women" for Paramount at the
Long Island studios and left for Holly-
wood where he will begin work on his
next picture, an adaptation of Alfred Sa-
voir's play, "Banco."
"JUST A WOMAN," the well-known
New York stage play produced several
years ago by Eugene Walters, will be
filmed by M. C. Levee Productions at the
United Studios in the near future. Conway
Tearle was signed for a featured part.
* * *
DUCHESS DE LANTI, of Italy, who
is scheduled to play a prominent part in
Douglas Fairbank's "Don Q," is taking
unusual interest in watching Doug's re-
production of Madrid scenes.
March 14, 1925
Page 25
"FIGHTING COURAGE," Ken May-
nard's second stunt opus for Clifford S.
Elfelt, has been completed. Elfelt will
release a series of eight Maynard produc-
tions during the year.
* * *
"IN HIS ARMS," Lynn Starling's dra-
matic success produced on Broadway this
season, has been purchased by Metro-
Goldwyn-Mayer. It is a comedy of the
first rank.
* # *
FRED THOMSON returned from a
week-long location and renewed work on
"That Devil Quemado" at the F. B. O.
studios. Gloria Hope is playing the femi-
nine lead.
RICHARD TALMADGE is still at
"work on interiors for "Yellow Faces," his
first production under the terms of his
new twenty-picture contract with F. B. O.
Arthur Rosson is directing.
^ * ^
HOWARD HIGGIN, latest acquisition
to the Lasky directorial staff, is pleased
over the engagement of Greta Nissen to
play in his forthcoming production, re-
cently titled "In the Name of Love."
HUNT STROMBERG will personally
direct "The Romance of an Actress," one
of the remaining three special productions
of the Chadwick nine. Production will
start immediately.
CHARLES MACK and Jim Blackwell,
two noted actors, have been added to the
cast of "The Ledger of Life," the Re naud
Hoffman feature now in production at the
Hollywood studios.
DOROTHY CUMMING, the Aus-
tralian actress who has appeared here both
on stage and screen, has been signed for
a part in Bebe Daniel's next Paramount
picture. "The Manicure Girl."
"PERILS OF THE RAILS" is Helen
Holmes' first production for Anchor re-
lease. It is also first of eight railroad
melodramas she will star in under the di-
rection of J. P. McGowan.
FRANK CURRIER, who returned
some time ago from "Ben Hur" in Rome,
was assigned the role of Colonel in Joseph
von Sternberg's production of "Escape."
* * *
RICHARD THORPE will arrive in
New York about March 15 with the eighth
and last release of the Buffalo Bill, Jr ,
series for Artclass Pictures Corporation.
* * #
YAKIMA CANUTT, the famous cow-
d' \\,t0 aPPear in four Westerns, which
Ben Wilson will produce for Film Book-
ing Offices, according to a recent contract.
* * *
. "MY LADY'S LIPS," a society drama
is now in production under the direction
of James P. Hogan, for H. P. Schulberg
Productions, Inc.
* * *
ROBERT EDESON will begin work
under his new contract with Cecil De
Mille in April. Meantime he will appear
in independent productions.
* * *
BILL CODY has just finished his
swvnth nictur». "The Fighting Smile," for
Independent Pictures Corporation.
Here we have Millard Webb directing a big scene in "My Wife and I," adapted from
Harriet Beecher Stowe's famous novel, at the Warner Brothers' studio. This scene
represents only one of the extraordinary settings in the coming feature production.
MARGUERITE DE LA MOTTE, who
as Conrad Nagel's wife in "Cheaper to
Marry," demonstrates that conventional
matrimony is the best policy, appears on
the screen in this production for the first
time wearing a blonde wig. Robert Z.
Leonard directed the film version of Sam-
uel Shipman's New York dramatic suc-
cess.
# # #
NATALIE JOYCE, one of the Wam-
pas baby stars of the Christie studios, has
two films to make at the same time. Be-
ing added to the cast of "Stop Flirting," a
feature length comedy directed by Scott
Sidney, she also has the lead opposite
Neal Burns in a short.
Hollywood Close-Ups
"BRASS BUTTONS" rs the title given
Bobby Vernon's comedy in the Educa-
tional's latest star series. Molly Malone
plays lead and Walter Graham is the di-
rector.
* * *
DIAMANT FILMS of America, Inc.,
have started camera work at the Jackson
avenue studios, New York, on- the first of
a series of features under a new contract
recently made with Associated Exhibitors.
The first is "Fifty Fifty," an adaptation
of Robert Shirley's story, which is to be
made on an elaborate scale.
"LOVE'S BARGAIN," a society drama,
co-starring Marjorie Daw and Olive
Brook, has been purchased by Film Book-
ing Offices for distribution in first-run
houses. An entire musical comedy has
been reproduced in the picture and the film
is considered one of F. B. O.'s specials for
1925.
* * *
LOU TELLEGEN has a good part in
"Fair Play," in support of Edith Thornton,
to be released by William Steiner.
$ . iji #
MARION DAVIES' new picture "Zan-
der the Great" Ins been completed at the
Cosmopolitan studios on the coast. It is
adapted from the stage play in which Alice
Brady starred for more than a year on
Broadway.
Just as Anita Stewart was boarding a train
for New York at San Francisco, where she
had gone on a visit after finishing "The
Boomerang" for B. P. Schulberg, she was
halted by Harry Wurtzel, representing the
Guy Coburn Agency, who obtained her sig-
nature to a contract to begin work im-
mediately in "Barre, Son of Kazan," for the
Vitagraph. In consequence Miss Stewart
abandoned her trip to New York.
* * #
Hollywood's most novel stag party was
given recently by Wallace MacDonald. It
was a costume affair, at which all the garbs
were supplied by the host. Wally invited
the guests to come in their natural garments,
but made them change at his heme. The
costumes were accumulated by MacDonald in
his eight years of screen acting. His present
suave role opposite Pola Negri in "The
Charmer," is his first "plain clothes" part in
more than two years.
* * *
George Edward Lewis, producer of "Che-
chachos" is back in Hollywood with his latest
production "The Eternal Frontier," which
was filmed in Alaska. Mr. Lewis is cutting
and titling his latest film here and just as
soon as it is fininshed preparations will begin
for his next picture "The Killing of Soapy
Smith," another Alaskan story.
■ H: ^ ■
C. Gardner Sullivan is the nearest approach
to the "One-man production unit" in Holly-
wood. He produces his own pictures, writes
the story and continuity, supervises the direc-
tion, and edits and titles the pictures. His
litest, "Mock Marriages," will be released
by F. B. O.
* * *
Alan Crosland broke into pictures by
writing for a motion picture magazine on
"How To Break. Into the Movies." The
general manager of the old Edison Film
Company saw it and hired Crosland as pub-
licity man. Crosland is now a free lance
director, having just terminated a contract
with Lasky.
Page 26
Exhibitors Trade Review
News of Exhibitor Activities
Natives of the Far East
Like the Fast Action Films
Hollywood, Calif., Mar. 3. — The interest-
ing reactions of the natives of Java, Borneo,
and the Far East to American pictures were
vividly related at the F. B. O. studios by
Johan V. Cohen, publisher of several Dutch
editions of film magazines in Batavia, Java,
when he made a trip through the plant. Mr.
Cohen, a native Hollander, was for years a
captain of the famous Blue Hussars in the
Dutch West Indies, and has just completed a
trip around the world.
Mr. Cohen displayed great interest in the
making of pictures, and in return proved
more entertaining to his hosts than they
could possibly have been to him. He is the
author of several books on the native thea-
tre and the folk dances of his country.
"The natives appreciate only two kinds of
pictures," said Mr. Cohen, "comedies and
Westerns. They like the Westerns better
than any other type, and the more fights
there are the better they like them. When
the natives themselves stage theatrical per-
formances, the shows consists almost ex-
clusively of fighting ; so it is natural that
they enjoy this kind of film entertainment
most. It is an interesting commentary,
however, that the natives, themselves, a non-
Nordic race, always side with the white
man in pictures when he is pitted against
natives — as, for instance, in a battle between
cowboys and Indians. Being arrant cow-
ards themselves, the East Indian natives
love bravery above all things.
Mr. Cohen said that after Westerns, the
melodrama went best in the far islands from
whence he hails, and the good old American
custom of cheering, whistling and hooting
the villain, which obtained in this country
during the eighties and nineties, is very
much in vogue in Batavia.
Super-Intelligence Is Needed
More Than Censorship
(By a Staff Correspondent)
THAT public opinion must be
crystalized into super-intelligence
before censorship is given wide
berth in legislative action, is pointed
out by the Kansas City Star in an edi-
torial that continues:
''It is most difficult to establish
censorship boards without interfer-
ing with what seems rightful free-
dom, whether applied to literature
or the arts. This is especially true
when political considerations enter
into appointments to such boards.
Both the sense of decency and the
appreciation of art are involved.
Rather a super-intelligence is re-
quired. This combination is rarely
made .... The question in New York,
after all, is the question of morals.
It is all a matter of where the line
shall be drawn. And when writers
and producers lose their sense of
direction and distance, then is it
time to bring them back to the limit
of decency."
Frees Exhibitor
(Special to Exhibitors Trade Review)
St. Louis, Mo., Mar. 6. — The grand jury
exonerated Steve Chulick, managing cwn°r
of the Lowell Theatre, for kill-
ing Elroy Finke, 21 years old,
in the theatre on Feb. 10. The
evidence showed Chulick acted
in self-defense in ejecting the
boisterous patron who had de-
liberately entered the theatre to
start a disturbance.
WARNERS TO BUILD 2ND
THEATRE IN SEATTLE
Charles Murray pulls some corking humor in the Pathe picture "Percy" in which
Charles Ray is starred. This is just a little shot taken when director wasn't looking.
(Special to Exhibitors Trade Review)
Seattle, Wash., Mar. 6. — Warner Brothers
have made public announcement of a $100-
000 house to be built in the university dis-
trict of Seattle in opposition to the Neptune,
a Jensen & Von Herberg house. Plans are
all completed and construction will be begun
within thirty days. The house will be a
model of the latest in modern theatre con-
struction. It will be built in addition to the
large downtown house the company will
build in Seattle.
Last week incorporation papers were filed
for the Washington Theatre Enterprises,
Inc., for $650,000. L. K. Brin and Casper
Fischer were incorporators. Mr. Brin is the
Warner franchise holder for the Pacific
Northwest.
ST. LOUIS EXHIBITORS
FORM BOOKING PACT
(Special to Exhibitors Trade Review)
St. Louis, Mo., Mar. 6 — Six more exhi-
bitors have joined the booking plan formu-
lated to offset the buying power of the lead-
ing chain circuit theatres. The block book-
ing idea represents an agreement among the
exhibitors to buy their films jointly, selected
by mutual consent.
The latest theatres, all prominent suburban
houses, to align with the plan, are : The
Aubert Theatre, Chippewa, Hipointe, Ash-
land, Newstead and Virginia.
N. C. Exhibitor 111
(Special to Exhibitors Trade Review)
Charlotte, N. C, Mar. 6.— R. D. Craver,
southeastern First National franchise holder
and prominent exhibitor, is very low with
pneumonia at his home. He became ill after
returning from a business trip to New York
and grave fears are expressed by physicians
and members of his family. His new Broad-
way theatre here, due to open next week, is
one of the most beautiful and modern thea-
tres of North Carolina It seats 1,200.
St. Joseph Exhibitors Busy
(Special to Exhibitors Trade Review)
St. Joseph, Mo., Mar. 3. — The newly or-
ganized city association of exhibitors will
meet tonight at the Hotel Robidoux to elect
its officers. F. O. Williams of the Electric
Theatre, will preside as chairman* and John
Egli, of the Hickory Theatre, as assistant
chairman.
"It is my honest conviction," said C. E.
Cook, business manager of the Kansas and
Missouri M. P. T. O., who aided in the
organization of the St. Joseph association,
"that St. Joseph exhibitors will represent the
strongest city organiaztion of both states.
Never before have I seen theatre owners
more interested, heart and soul, in organi-
zation."
J. T. Frances has opened the Princess
theatre at Yamhill, Oregon, and is putting on
a continuous performance.
* * *
Lester Smith of Portland has taken over
the management of the Blue Mouse theatre
in Ranier. Ore.
March 14, 1925
Page 27
ROUND TABLE BRIEFS
J. W. McFadden is to erect a $60,000 thea-
tre and store building at the corner of Divi-
sion street and Marguerite- avenue, Portland,
Qoe. The building is to be hollow tile and
face brick and will be 75 by 115 feet.
Members of the cast and directors of "The
Greatest Thing" being filmed here were
guests of the Portland, Ore., Chamber of
Commerce at luncheon. The cast includes
Tom Moore, Aileen Percy, Claire DeLorez,
Eddie Phillips, Carmelita Geraghty, James
Mason and Stanley Blystone.
sf: % %t
Wallowa Lake in Union county, Ore., has
been selected as the setting of the Alaskan
scenes in "Winds of Chance," provided that
the weather conditions are favorable and
trails are open by April.
"The Largest Electric Sign on the Coast"
is the boast of the Columbia theatre building
in Longview, Ore. The Columbia is now al-
most completed and the sign is 35 feet high
and five feet wide. It will contain 2,000
colored lights.
N. D. Fording of Muncie, Ind., has pur-
chased the Royal Theatre at Albany, Ind.,
from R. C. Furnish. Mr. Fording takes over
the operation of the house Mar. 1. J. A.
Bailey, owner of the Strand Theatre in
Greensburg, Ind., has announced that he has
sold his Lillian Theatre in Greenville, Ky., to
John Jouradine, who operates other theatres
in Kentucky.
Out-of-town exhibitors who were in In-
dianapolis during the week included W. G.
Sanders, S'rand Theatre, Madison, Ind.;
Michael Doody, Olympic Theatre, Nobles-
ville, Ind. ; J. B. Stine, Wabash, Theatre,
Clinton, Ind. ; C. G. David, Melodeon Thea-
ter, Nashville, Ind. ; H. G. Peltier, Parkland
Theatre, Louisville, Ky., and J. C. Whitely,
Colonial Theatre, Kokomo, Ind.
* * *
INJUNCTION IS DEATH-
BLOW TO COMPETITION
(Special to Exhibitors Trade Review)
Grand Island, Neb., Mar. 5. — District
Judge B. H. Panye dealt a deathblow to
non-theatrical competition when he issued
an injunction barring the City of Hastings,
Neb., from engaging in the show business.
Installation of a $13,000 organ in the audi-
torium was also halted.
Hastings started in the show business last
year, charging the Hostettler Amusement
Company, which operates a string of theatres
in Kansas City and surrounding territory,
was charging unreasonable prices in its Hast-
ings house. They also charged it has been
operating in defiance of a temporary res-
training order since then.
MAYOR APPOINTS MINIS-
TER TO CENSOR FILMS
Seattle, Wash., Mar. 6. — Mayor Edwin J.
Brown appointed Rev. W. Ashe-Everett, rec-
tor of St. Luke's Episcopal Church of Bal-
lard, as special policeman, assigned to in-
vestigate picture theatres and censor film pro-
duction.
Rev. Ashe-Everett recently resigned as a
member of the Board of Motion Picture
Censors and requested appointment as the
Mayor's personal investigator.
_ Instead of c-.ir.firming the appointment the
city council referred it to the public safety
committee.
Exhibitors Discover "Joker"
In New Missouri Bill
Latest Censorship Measure Pro-
vides Board of Two Without
Denning Majority Rule
Kansas City, Mo., Mar. 4. — Kansas and
Missouri legislatures create constantly
increasing problems for exhibitors.
And never before have more adverse
legislative measures been introduced. How-
ever, the "joker'' in the last one was quickly
found by the M. P. T. O. of the two states.
Senator O. A. Pickett, of Trenton, Mo.,
topped the list of new bills by introducing a
measure similar to the censorship laws of
Kansas, with one exception. It had a "joker."
"The joker" of the bill is that it provides
for a non-partisan board of two members
to censor films, but doesn't hint at the fact
that there might be difficulty in reaching a
"majority" opinion, should there be a differ-
ence in viewpoint. Exhibitors quickly dis-
covered it.
In the last two sessions of the state legis-
lature censorship bills have been introduced
but died untimely deaths. However, Kan-
sas City ministers have called a large meet-
ing for next Friday evening in support of
the latest measure, and it appears the fight
this time is going to be a trifle more bitter.
What was regarded by exhibitors as one
of the most detrimental bills in either Kan-
sas or Missouri was killed by committees in
the house and senate in the Kansas legisla-
ture last week — a measure setting forth un-
reasonable specifications for ventilating thea-
tres. Thirty cubic feet of air per person per
minute was required by the bill, meaning
thirty cubic feet per seat with a full house.
Should the bill have become a law it would
have "wrecked" many suburban houses, ex-
hibitors say.
Aside from the Missouri censorship bill,
the measure which is worrying Missouri ex-
hibitors most now is the standing room bill.
Betty Bronson, whose triumph in "Peter
Pan" added laurels to her name, is again
looming up big in Paramount's "Are
Parents People?"
Exhibitor Defeats Blue Law
(Special to Exhibitors Trade Review)
Slater, Mo., Mar. 5. — M. L. Guier, owner
and manager of the Auditorium Theatre
here, went before the county grand jury and
put to rout an old Sunday closing o.d nance
which had been dug up for the purpose of
closing his theatre. He convinced the jury-
men that the old law, if enforced to the
letter, would prevent delivery of newspapers
on Sundays, the jury agreed.
mm
Nydia Westman and Wallace Ford, co-stars in John Golden's comedy "Pigs," are
strong for wholesome screen productions that are clean, they told members of
Associated Motion Picture Advertisers last week, in discussing this newest First
National feature.
Page 28
Exhibitors Trade Review
Earthquake Starts
Panic in Theatre
Audience Fearing Collapse of
House Stampedes as Cry of
"Fire" Is Heard
Albany, N. Y., Mar. 2— In the earthquake,
which rocked Albany, N. Y., and eastern
United States Saturday night, a nearby
stampede in the Colonial Theatre in Albany,
was narrowly averted through the rare
presence of mind of George Roberts, the
manager. The earthquake occurred at 9:22
o'clock and was of sufficient intensity so that
buildings were rocked and swayed to an
alarming degree. The theatre is a residen-
tial one and was filled to its capacity when
the earthquake occurred.
The first commotion occurred in the bal-
cony when men and women, fearful that the
theatre was about to collapse, started to run
down the stairways, the noise attracting the
crowd on the main floor who were also badly
frightened but who were in the main, still
in their seats. To make matters worse,
someone in the balcony started to yell "fire."
Mr. Roberts and his assistants, including a
couple of firemen who were in the house,
ran to the stairway leading from the balcony
and vainly attempted to restore order. By
this time the crowds on the main floor were
beginning to rush pell mell from the theatre.
The scene was almost indescribable. Mr.
Roberts was yelling at the top of his voice
but his words had little or no effect.
Once the crowd was in the street, how-
ever, there was some semblance of order re-
stored. Later on, when there was no further
quakes, many decided to return to the theatre
but Mr. Roberts meanwhile had locked the
doors, and refused to allow anyone to re-
enter. A report then spread that the earth-
quake had cracked one of the side walls of
the theatre but an investigation by the fire
department failed to substantiate this rumor.
Motion picture theatres in other sections of
the city also felt the effects of the earth-
quake but without any of the commotion
which occurred at the Colonial. In the
neighboring city of Schenectady, the State
theatre and others were quickly emptied of
their crowds without any great amount of
confusion.
* * *
Minneapolis Sours On
Road Show Productions
Special to Exhibitors Trade Review
Minneapolis, Minn., Mar. 6. — "The Ten
Commandments," which showed here at the
Metropolitan Opera House for two weeks
recently at $1.50 top, felt the effects of the
simultaneous showing of "The Thief of
Bagdad" at the Lyceum, at popular prices.
"The Thief" came to the Lyceum at 50 cents
top only a little more than a month after it
had shown at the Metropolitan at $1.50 top.
As a result, it is believed that the road show-
ing of moving pictures, which has proved
profitable here in the past, will not be ac-
complished so successfully in the future.
* * *
New $750,000 Theatre for Texas
Special to Exhibitors Trade Review
San Antonio, Tex., Mar. 6. — An eight
story building, with a theatre, to cost $750,-
000, will be built here by Henry and Jesse
Oppenheimer, Albert Kronkosky, Morris
Stern, and several others who today formed
their own organization. The new theatre is
to be modern, with a large seating capacity,
and one of the finest playhouses in the
Southwest.
Twenty Theatres
Close in Midwest
Illinois & Missouri Houses Lead
in Shutdown Caused by Fires,
Repairs and Poor Business
St. Louis, Mo., Mar. 6. — A large number
of theatres in Illinois, Missouri, Indiana and
Arkansas territory have closed down. Com-
petition, poor business and bad weather have
been given as principal reasons, although
fire, epidemics and repairs are cited in few
instances for the shut-down.
The picture houses affected, and which
closed their doors, are :
Bluff (111.) Theatre; Royal Theatre, Ed-
wardsville, Ind., closed indefinitely ; New
Haven Theatre, New Haven, Mo. ; Cooter
(Mo.) Theatre destroyed by fire; Harvel
(111.) Theatre; Lyric Theatre, Houston, Mo.,
sold and closed indefinitely; Areola, (111.),
Theatre, closing indefinitely; Majestic Thea-
tre, Bowling Green, Mo. ; Home Theatre,
Donnelson, 111. ; Kentucky Theatre, Adair-
ville, Ky., closing temporarily; Puxico (Mo.)
Theatre, burned, and the Savoy Theatre,
Palmyra, Mo., closed on account of small-
pox epidemic.
The Grand Theatre, Olin, 111., closed Feb-
ruary 21 ; the Ampion Theatre, Grand Tower,
111. ; Odean Theatre, Odean, Mo. ; Moon-
shine Theatre, Wayne City, 111. ; Moonbeam
Theatre, Modesto, 111. ; Liberty Theatre,
Frankfort, Mo. ; Royal Theatre, Hollygrove,
Ark. ; Kozy Theatre, Pocahontas, Ark. ;
Quincy Theatre, Quincy, 111., closed by fire,
and the Gem Theatre, Stonington, 111., is
closing in April for the summer.
* * *
EXHIBITORS' FUND TO
HELP MINERS' WIVES
(Special to Exhibitors Trade Review)
Indianapolis, Ind., Mar. 6. — Managers of
Indianapolis moving picture houses have
joined with vaudeville houses and theatres in
presenting special benefit shows to raise a
fund for the wives and families of the fifty-
one miners killed in a gas explosian in a
coal mine at Sullivan, Ind., Feb. 13. Special
midnight shows at all the leading theatres
were held last week. The attractions at the
leading theatres for the show are "Daring
Love," starring Elaine Hammerstein, at the
Apollo ; Norma Talmadge's "Now or Never"
at the Circle ; Francis Howard in "The
Swan" at the Ohio, and Mary Astor in "The
Price of a Party" at the Colonial.
Governor Gets Pass for Life
(Special to Exhibitors Trade Review)
Little Rock, Ark., Mar. 6. — Completing a
resolution formulated at its convention a
year ago, the Motion Picture Theatre Own-
ers of Arkansas have presented a gold pass,
good at all membership theatres, to Governor
Terrell. The pass gives the governor and
his wife free admission to the theatres for
the temainder of their lives.
Free Admission for Opening
Special to Exhibitors Trade Review
Tulsa, Okla., Mar. 6.— Frank S. Silsby,
who purchased the Alhambra Theatre here,
gave a house warming party to his prospec-
tive patrons. Admission was free to those
attending the opening performance The
event won instant appeal and created com-
munity good will toward the new manager.
Harry Carey is willing to risk an eye as Lilian Rich adiusts her stocking in Pro-
ducers Distributing Corp.'s "Soft Shoes." The picture was directed by Lloyd Ingraham.
March 14, 1925
"With THE INDEPENDENT DISTRIBUTORS
THERE is much encouragement along Independent Row this week because of the desire of producers
to cooperate with distributors for bringing about better pictures. New faces are looked upon as solving the
problem of creating bigger interest in independent features. Vast appropriations are being made for enlarg-
ing production programs. Semi-standardized advertisement are being suggested as the answer to popularizing
important pictures, while a few independents are enthusiastic over new exploitation idas. A summary of in
important pictures, while a few independents are enthusiastic over new exploitation ideas. A summary of in-
of independent products. "Show more independent pictures," says one producer-distributor, "and you will
create a box-office asset that no competition in the world can take away from exhibitors."
Foreign Films Should Be
Welcomed— Not Feared
By Col. William S. Clarke, Vice-President, Cranfield & Clarke
THERE has been a great deal of dis-
cussion of late on the merits and de-
ts of the various pictures that have been
released to the public, and it would appear
that a prejudice has been very active against
foreign made productions. This is now be-
ginning to fizzle out, as is proven by the
number of recent releases. In New York
Theatres lately, there have been a number of
foreign pictures, all of which have been ap-
preciated by attentive audiences. Many per-
sons have attended twice, so much did they
like the entertainment provided.
There is a reason for this. Let us analyze
it. Is it that the foreign made pictures are
more attractive, or is it that the technic and
acting is better? I put this question up to
a very prominent Direccor the other day, and
his reply was amazing. It was that today,
pictures in America are turned out like Ford
cars. So many have to be made in the year
to complete a schedule, and in consequence,
although the story may be the best, and the
artists only those with household names, yet
the picture is not itself an improvement on
the last one made by the same concern.
In most manufacturing businesses, the first
article produced is probably an inferior one,
but the next is an improvement. So the
gradual process of perfection goes on until
we have an article of first-class quality,
often flawless. Now, can we say the same
of the motion picture business? Emphati-
cally, I say NO. The reason is because the
Director, no matter how good he is, cannot
produce a perfect picture when he has to
hustle. Again, a number of artists used in
pictures today, are not actors and actresses,
but clothes props. In many cases, one may
go to a picture-show and imagine he is at
Manniquin parade, .as the stars and supers
are marshalled around like a lot of wooden
dummies.
Realism Is Essential
From the most recent European pictures,
let use take "THE LAST LAUGH," which
was shown at the Rivoli and Rialto Theatres,
New York, to crowded houses. Why did
people like this film? Because there was real
acting in it. One felt that indeed, here was
a picture with a soul. One was taken out of
himself and transported to the realms of real-
ism. As Kipling said, "You felt it and smelt
it."
We will not enumerate the many films that
have been, and are being released from for-
eign markets. The Trade journals give all
this information. But what should be kept
in the forefront is, that if America is going
to keep the position she has rightly earned,
she will have to make bigger and better pic-
tures, and not smaller and poorer ones.
America is the training ground for foreign
producers, and artists. They come to this
country with little technic of the business,
imbide all there is to know, and many be-
come leading lights. They then return to
their native heaths (which, after all, is only
natural,) and produce or act.
Only a little foresight is needed to see that
the time will shortly come when the artist
and producer with American training will be
making pictures in Europe. They will ship to
this country films that will have the advan-
tage of American trained stars and directors,
locale, scenery and natural settings, such as
cannot be procured over here. And all this
without erecting costly sets, thus bringing
down the cost of production tremendously.
So, America will be flooded with European
pictures.
Most people have short memories, and for-
get that the reason America jumped so far
ahead in the motion picture game, is because
of the War. But that is no reason why they
should close out now that other countries are
once more feeling their feet. Competition is
the soul of business, so if other countries are
going to take a hand in the game, it will be
to the benefit of the industry.
Jans Makes Seattle Deal
Herman F. Jans advised his New York
office by wire that he had closed contracts
with the De Luxe Film Exchange of Seattle,
Washington, whereby they acquire the terri-
torial rights to all six of the new Jans pro-
ductions. These include, "Playthings of De-
sire," "The Mad Dancer," "Married?" "Er-
mine and Rhinestones" and two others to
be announced.
Arrow Head Offers
New Publicity Idea
Believes Semi-Standardized Ads
Would Aid Independents If
Co-operation Followed
W. E. Shallenberger, president of the Ar-
row Pictures Corporation, believes that semi-
standardized advertising for all the Inde-
pendents everywhere — producers, national
distributors and state right exchanges —
would be a vast aid in building up exhibi-
tor confidence in the Independent and his
product.
"My Advertising Department is working
at present," said Dr. Shallenberger, "on a
series of advertisements shortly to appear
in the trade press. While I am not at the
moment prepared to divulge the exact nature
of these advertisements, the fact remains,
that they are worked out against a unique
background and carry a pithy slogan.
"This background and slogan I want to-
see adopted by all the Independents, if this
can be done, which will create an impres-
sion of solidarity which will go far toward
strengthening the theatre owners' confidence.
"Further details of this plan will be an-
nounced later. For the present, let me say
in all seriousness that I firmly believe that,
if adopted, it will mark a distinct step
forward for the Independents."
SEES BANNER YEAR
FOR INDEPENDENTS
"The coming, season will be a prosperous
one for the independent producer of pic-
tures," is the prediction of Samuel Bischoff,
general manager of the California studios.
"The independent producer is becoming
stronger and more important than ever be-
fore in history," he says.
With this prediction in mind, Mr. Bischoff
is enlarging his studio to meet increased
activity from the independents. A new stage
with a floor space of 50,000 square feet, and
offices for twenty-five companies are prac-
tically completed.
The larger producers are devoting more
time and money to "big" productions, Mr.
Bischoff believes, and the result is looked for-
ward to as a greater opportunity for smaller
producers.
Page 30
Exhibitors Trade Review
"The Midnight Girl," Chad-
wick's latest picture is the
story of a girl who sets out
to win her laurels on the
operatic stage in the face of
great odds. The star is Lila
Lee with Gareth Hughes
playing opposite her. At the
left she is being trained for
her brilliant singing career.
At the left below, Gareth Hughes and Lila Lee, the stars in Chadwick's "The Midnight Girl" engage themselves in one of the
satisfying little home scenes that distinguish this picture. At the r;ght, a designing impressario gives vent to all the devilish
character that he so amply portrays, and casts his eyes upon the beautiful Miss Lila Lee who ably portrays the title role.
"The Midnight Girl"
A Chadwick production with wistful Lila Lee and Gareth Hughes
in the two leading roles.
March 14, 1925
Page 31
"New Faces Are Needed for
Independents/' Says Cohn
"Million-Dollar Salaries" Should Be Condemned by Exhibitors Who
Are Now Getting All the Money Communities Can
Afford for Amusements
Harry M. Oohn, vice-president, Columbia
Pictures Corporation, says that the best way
to safeguard the interests of exhibitors is to
develop new faces for the screen by inde-
pendent producers. He urges exhibitors to<
cooperate for increasing their box-office re-
ceipts by booking more independent picture-;
and encouraging new faces to take part in
such pictures. In a statement to Exhibitors
Trade Review, Mr. Cohn says :
"There is no doubt but what the matter of
securing the services of worthwhile actors
and actresses for Independent production is
getting to the point where the exhibitors will
have to lend their whole-hearted cooperation
if the producers are to give to the exhibitors
the full value on the screeen of the cost of
production.
"There has been much talk of the tighten-
ing of the distributing end of the business,
and my general observation is that this same
drawing of the lines closer to a point of
control by several producing interests is just
as menacing at the Coast with regard to
stars.
"The exhibitors have created the situation
whereby they demand the names of well-
known people in pictures, claiming that with-
out these names there is no box-office value.
There is a limited number of actors and
actresses who are available to the Indepen-
dent producers, but in my opinion, the best
way to safeguard the interests of the exhibi-
tors is to encourage the development of new
people by the Independent producrs and the
co-operaticn on the part of the exhibitors to
the extent of refraining from demanding big
names in pictures from the Independents if
the Independent producers can deliver to
them a standard of quality in pictures that
will satisfy the public and bring the money
into the theatre.
"If the Independent producer could feel
that the exhibitors throughout the country
would give him substantial financial support
by booking pictures regularly, there isn't an
Independent producer in the business who
would hesitate to offer top prices for actors
and actresses who are considered as box-
office assets. But the facts as they are known
to me show conclusively that when an Inde-
pendent producer does use a big star or a
big director, the exhibitors have gotten into
the habit of forcing down the rental price of
Independent pictures so as to make it impos-
sible for the Independent producer to con-
tinue to pay these enormous salaries and con-
tinue in business.
Normal Salaries Urged
"In my opinion, if the exhibitors of this
country who are not affiliated with producing
organizations, will give their whole-hearted
support to the Independent producers, they
can, within a short time, develop enough new
actors and actresses who have merit, and thus
bring about a condition of competition which
will bring down somewhere near to normal
the enormous salaries that are being asked
to-day.
"I do not for one moment want my view-
point misunderstood. I realize more than
anything else that most actors and actresses
have a limited vogue upon the screen. If
this were not so, we would still have on the
screen to-day a great many of the old favor-
ites. The actors and actresses cannot expect
the producer to continue to spend the greater
part of his production cost on salaries. I ven-
ture to say that in most cases salaries of act-
ors and actresses are the biggest items in
the production of pictures to-day. This is
obviously wrong — the great proportion of the
money spent should be in the development of
story and the mechanics of bringing to the
screen what the story calls for.
"An instance of the unnecessary expendi-
ture of large sums to big stars is found in a
recent release of our own, namely, 'The Mid-
night Express.' The leading woman appears
only in a few short scenes. To those re-
viewers who saw and approved the picture
it was very obvious that the star had very
little to do and in this instance the part could
have been satisfactorily played by someone
not so well known as Elaine Hammerstein,
who played the part. Thus the great differ-
ence between Miss Hammerstein's large sal-
ary and that of some minor player could
have been saved and applied to the picture
directly. The exhibitors, however, insisted
that big names appear even when the parts in
the story do not require the services of a
greatly accomplished player.
'The Columbia Pictures Corporation has
always used the services of at least one or
two actresses whose names are assets to the
box-office, and we have had to meet the price
set by the players for their services ; still, I be-
lieye that the exhibitors would be taking a
step in the right direction if they would de-
sist from the general practice of insisting
upon the use of stars in pictures and lend
their support in the development of new
people whose ability entitles them to be in-
trusted with the principal parts in the produc-
tions made by the Independent producers."
WEISS TO PRODUCE 24
FIVE-REEL FEATURES
With sixteen five-reel action-stunt features,
starring Buffalo Bill, Jr., and Buddy Roose-
velt, already released or in transit to the ex-
changes, Weiss Brothers' Artclass Pictures
Corporation announces that its schedule for
the coming year will include no less than
twenty-four attractions of the same type, as
well as two other series of novel character.
With the specials they expect to handle dur-
ing the next ten months this will make a
total of more than forty productions of fea-
ture length.
So popular have the Buffalo Bill, Jr., and
Buddy Roosevelt features proved, that Weiss
Brothers' Artclass Pictures Corporation have
decided to extend their activities in this field
and to this end have contracted with Lester
F. Scott, Jr., producer of the Buffalo Bill,
Jr., and Buddy Roosevelt series, not only to
make another series of eight five-reel stunt
dramas with each of these popular stars, but
also to produce a third series of high class
Western features with a brand new head-
liner.
RAYART GETS HOWES
UNDER NEW CONTRACT
Following "Super Speed," the third re-
lease of the Reed Howes series of six,
producer Harry J. Brown and W. Ray Johns-
ton, head of Rayart Pictures, have concluded
negotiations since Johnston's visit to Brown's
studio in California, which again gives to
the Rayart the Reed Howes pictures to be
manufactured during the years 1925-1926.
Under the terms of the contract just signed,
a great deal more money will be expended
in the building of young Howes, who is
looked upon by Independent Exchangemen
as one of the greatest "finds" in years.
Every territory in the United S*ates has
been closed on the first Howes group with
the exception of Denver and Seattle.
He Ought
To Know!
HUNT STROMBERG says
5-s sfc
- "THE ROMANCE OF
❖ %
AN ACTRESS"
IS BIGGER than
"THE FIRE PATROL."
A BIGGER CAST
:jc sH sj:
A BIGGER STORY
❖ :|= ❖
AND BIGGER
❖ 4s' ♦
FOR the exhibitor's
sj; sf; ^
BOX OFFICE
❖ ❖ ❖
] HUNT should know
HE DIRECTED both
§ The seventh one of
The Chadwick 9
Some 91
Page 32
Exhibitors Trade Review
EDMUND LAWRENCE
WITH CHADWICK
Edmund Lawrence, who left for Califor-
nia recently with George Walsh, the New
Chadwick star, has been engaged by Chad-
wick Pictures Corporation to direct a new
Hunt Stromberg Special Production, the
screen version of Denman Thompson's well
known play "Sunshine of Paradise Alley."
Hunt Stromberg, who is directing "The
Romance of an Actress" for Chadwick, will
personally supervise the production. Har-
vey Gates, well known screen author, wfll
adapt the play and write the continuity. Pro-
duction will be started at the Chadwick West
Coast Studios within two weeks.
Lucile Kraemick, winner of Portland,
Oregon, beauty contest, has feature role in
"The Fighting Parson," a J. J. Fleming
picture.
SCHULBERG URGES
VARIETY IN FILMS
"In nearly every laugh on the screen is hid-
den a heartache.'" This statement was made
recently by B. P. Schulberg, head of the B.
P. Schulberg Productions, who has just fea-
tured David Belasco's famous comedy dra-
ma, "The Boomerang."
"For my part," said the producer, "I
would far rather turn out dramatic pic-
tures. They are much easier to make. They
take a minimum of effort. But the public
wants its diet varied, so we must give them
a variety. We must mix their tears with
laughter.
"The laughter the audiences get from
some clever situation, or the funny antics
of a screen comedian, probably brought co-
pious tears to the people engaged in getting
these laughs into the film.
"This is not only true in what we call high
comedy — the hardest type of comedy to trans-
mit on the screen — but is equally true in
slapstick. High comedy requires the most
consummate skill. It takes real artistry toi
play a light role effectively. Much more
than it does to 'emote.' This is easily proven
by the very few light comedy stars in pic-
tures to-day.
"To the audience the screen laugh looks
easy. It's a rather simple matter to throw a
custard pie. But to throw that pie, to retain
interest and to evoke a howl from an audi-
ence, that's another thing again. To get
that howl of laughter the real spark of com-
edy must be there.
"It is the getting of these laughs across to
the screen that costs the people engaged in,
making the pictures the many heartaches and
tears. Very frequently, a simple scene has
to be taken over and over again. It is hard
on those people. But it must be done. The
millions of Mertons all over the country
want variety. Laughs and tears form vari-
ety. It is up to us producers to give it to
them."
New Steiner Release
William Steiner has just completed an-
other human interest drama, "The Shield of
Silence," with Leo Maloney. The story was
written by Ford Beebe. It will be released
prior to Steiner's "The Trouble Buster."
Better Titles or
Pantomine— Which?
Editing and Titling Pictures Is
Subject of Vital Interest
to Indusry
By WILLIAM B. LAUB
(Special to Exhibitors Trade Review)
(Note: Mr. Laub did the scenario work on two
recent Jans productions, "Playthings of Desire** and
"The Mad Dancer,** and has had an interesting ca-
reer. He was collaborator with the late Benjamin
Chapin in writing his "Lincoln Cycle** of short
reelers, released through Paramount. Later he did
continuity for Vitagraph with George Randolph
Chester. He also re-edited and re-titled World Films.
Being author of "The Beloved Brute," "Quicksands,**
"Riders of the North,'* all produced by Arrow,
"The Fair Cheat," for F. B. O., and "Daughters
Who Pay,** a Banner release, he has a wide range of
experience in retitling films. He now brings up the
advisability of better titles or eliminating them al-
together. His article is interesting, especially to
those advocating the making of pantomimes to rep-
resent the . height of perfection in screen produc-
tions.)
IF it is true that the perfect motion picture
should tell its story in pantomime without
recourse to subtitles, it follows natur-
ally that such imperfections in a motion pic-
ture which reauire the use of explanatory
titles should be covered with a title so
written that an audience is barely conscious
of reading it.
This sounds as if it might be a large order,
but it only means that motion picture titles
should be written with careful regard for
the tempo of the picture, the mental and
physical attitude of the character speaking a
title (if it is a dialogue title), and the gen-
eral "color" of the act:on. Then the title
writer is on a fair road to writing a caption
which becomes so much a part of the picture
itself as to cause no rift in the illusion.
There is an interesting theory back of
this. It has to do with the creation of the
illusion of reality in motion pictures.
We must all agree that a story, told in
motion pictures, to be interesting, must to
some extent make an audience forget that
it is sitting in a theatre watching a screen
on which are being thrown images in motion.
When such a story becomes interesting, an
audience forgets its surroundings and feels
that it is living the lives of the characters in
the story and that everything happening to
those characters is also happening to them.
Poor Titles Jar
Now, when titles, properly written, flash
on the screen, an audience in this mood is
not conscious of reading them and, in the
case of spoken titles, there is the illusion
of actually hearing the characters speak.
It is easy to see, therefore, why the poorly
written title jars.
Time and again well titled pictures have
seemed to reviewers to contain very few
titles when as a matter of fact they were
filled with them ; and on the other hand,
pictures with comparatively few titles, .•In-
differently written, have seemed to consist
of nothing but words on the screen.
In this connection there is a theory of mine
yet to be tried so far as I know, whereby
motion pictures might be more intelligently
titled than at present.
It would see-m to be a good idea for a
director to assemble his picture as soon as
all "shooting" is completed,, without a single
title of any kind from beginning to end
and to show it in this form to a carefully
selected audience, composed of people of
varied tastes and intellects who have had no
advance information about the story.
Then let him question these people and
find out which things in his picture are clear
and intelligible without titles and which
things need explanation.
LEO MALONEY
IN
Another Sure Fire Offering
The Shield
A Romance of the West
Written By
FORD BEEBE
Powerful Dramatic Situations
To Grip and Arouse
The Human Emotions
This Is One Feature
Exhibitors Can't Afford
To Miss.
Address All Communications to
William Steiner
220 West 42nd St.,
New York City.
March 14, 1925
Page 33
New Company Will Film Eight
Sea Stories for Independents
Schuyler E. Grey and John L. McCutcheon Organize to Make
Maritime Features Founded on Happenings
EIGHT sea stories, based on actual mari-
time happenings, are to be produced
for the Independent market soon. A
new company just formed by Schuyler E.
Grey in association with John L. McCutch-
eon. The series of eight are to be feature
length thrillers and adventurous in character.
According to the announcement, the fea-
HAYART
PICTURES
W.RAY JOHNSTON
presents
%e STRUT
7w*
FEATURING
TOM SANTSCHI
MARGUERITE
CLAYTON
BARBARA
TENNANT
GORDON
GRIFFITH
GEORGE
MAcquiWtii
'J tKli'l'Jifc
Ask
HARRY THOMAS
of Merit Films, New York, about
this box-office attraction, then
grab it for your territory.
RAYART PICTURES
CORPORATION
723 Seventh Avenue. New York
Jbreign Distributors
RICHMOUNT PICTURES. /mc
tures will differ from the average sea story
offered to screen audiences, in that they will
present a phase of marine happenings and
adventure heretofore neglected by film pro-
ducers.
Walter Tennyson, a well-known English
artist of stellar rank has been signed for the
feature roles, while Rose Day, popular stage
ingenue and prize beauty will play opposite
him in the leading feminine parts.
Tennyson is well-known to the British pic-
ture public, having played juvenile leads in
several films for Marshall Neilan in England.
He was also featured with Doris Eaton in
"Tell Your Children," directed by Donald
Crisp, and in "The Virgin Queen," with Lady
Diana Manners. Both of these features are
in America but have not been released yet.
Director McCutcheon expects to produce
something novel in the eight features. He
says they will prove somewhat of a sensa-
tion on the screen, covering this particular
field, owing to the unusual character of the
story material as well as the personality of
the featured players.
The title of the first picture has not been
announced, but when completed will be dis-
tributed independently.
* * #
ANCHOR CHIEF PICKS
NEW SLOGAN
The Anchor Film Distributors, Inc., will
hereafter be known as the "house of thrills,"
according to Morris R. Schlank, president,
who has chosen that slogan for the inten-
sive sales campaign which he will inaugurate
in the near future.
"Thrill films are the backbone of the in-
dependent photoplay body," broadcasts Mr.
Schlank. "Our audiences are never satisfied
with drama alone — they want the 'punch' and
excitement that goes with the out-and-out
thriller. Our position is logical in that re-
spect, as time will prove."
The first production of a series of rail-
road thrillers, starring Helen Holmes, under
the direction of J. P. McGowan, is now in
production for Anchor release under the title
of "Perils of the Rail."
"LYING WIVES" NOW
BEING EDITED
Ivan Abramson's "Lying Wives" is under-
going necessary editing and titling, after six
weeks of production activities. The editing
is in the hands of Selma Ross, who did
work of a like nature on Benny Leonard's
"Flying Fists."
Max Abramson, who titled many of the
Jackie Coogan pictures, as well as "Broken
Chains," Goldwyn's prize story of 1924, was
brought on from the coast to title the pro-
duction. It will run six to seven reels.
Hotel Dines Johnny Hines
Miami, Fla., Mar. 4. — The management of
the Carol Gables Country Club acted as host
to Johnny Hines, C. C. Burr and the com-
plete cast supporting Johnny in the comedi-
an's latest feature, "The Cracker Jack," ex-
teriors of which are being made at the win-
ter resort, for East Coast Films, Inc. A
most elaborate dinner was served to the film
players in the Carol Gables palm gardens.
Ranger "601" Miller
In His Latest
Sensational Thriller
"Heartbound"
with "King" His Wonder-Horse
Produced by
Stereoscopic Productions.
Max O. Miller, Pres.
ACEjtfclGH
PRODUCTIONS
701 Seventh Ave. New York.
J. J. FLEMING FILMS
SOLD FOR 15 STATES
J. J. Fleming, before leaving for the coast,
announced completion of a sale whereby
Fleming Productions will be distributed in
fifteen states by the Enterprise Distributing
Corporation. The productions will be re-
leased in North and South Carolina, Georgia,
Florida, Alabama, Louisiana, Mississippi,
Texas, Arkansas, Oklahoma, Kansas, Mis-
souri, Nebraska, Iowa and Southern Illinois.
The Enterprise Distributing Corporation
has offices in Atlanta, Charlotte, N. C, New
Orleans, Dallas, Oklahoma City, St. Louis,
Kansas City and Omaha. It operates more
exchanges and covers more territory than
any other independent exchange in the
United States.
The first of these comprise 6 outdoor melo-
dramas "Shackles of Fear," "Trail of Ven-
geance," "Phantom Shadows," "Scarlet and
Gold," "A Fighting Chance," and "The Fight-
ing Parson," all featuring Al Ferguson and
with special supporting casts. These will
be followed by a series of 8 society melo-
dramas of athletic American youth starring
F. Schumann-Heink, son of Mme. Ernestine
Schumann-Heink, the world's most famous
operatic contralto, with striking box-office
names in support. Then Al Ferguson will
be featured in eight more virile outdoor melo-
dramas.
♦ ♦ ?k
"A Fighting Chance" Completed
Davis Distributing Division, Inc., is in re-
ceipt of a wire from the Fleming Studios
at Beaverton, Ore., that the fifth of the Al
Ferguson series, "A Fighting Chance," has
been finished and is now in the cutting room.
The "rushes" indicate that this is the most
forceful feature in which the virile Fergu-
son has so far appeared and will unques-
tionably add to his already large following.
* * *
Barsky to Tour States
A trip covering 36 States with stopovers
in 41 cities will be made within the next
three weeks by I. J. "Bud" Barsky, Indepen-
dent producers. The purpose of the journey
is to visit exchanges and theatre-exhibitors
in all leading cities of the country to in-
vestigate the 1925 Independent motion pic-
ture outlook.
p
age 34
Exhibitors Trade Review
EXHIBITORS !
YOU CAN NOW BOOK
THE
J. J. FLEMING PRODUCTIONS
Starring
AL. FERGUSON
From the Following Leading Independent Exchanges
ENTERPRISE DISTRIBUTING CORPORATION
Wm. K. Jenkins, President
Atlanta, Ga. New Orleans, La. Dallas, Texas
Kansas City, Mo. St. Louis, Mo. Oklahoma City, Okla.
Omaha, Neb.
KERMAN FILMS INCORPORATED
NEW YORK CITY
Greater New York and Northern New Jersey
~ GREIVER PRODUCTIONS
CHICAGO, ILL.
Northern Illinois and Indiana
BIG FEATURE RIGHTS CORPORATION
LOUISVILLE, KY.
Kentucky and Tennessee
ADVANCE FILM EXCHANGE
MINNEAPOLIS. MINN.
Minnesota, North and South Dakota
S. and S. FILM and SUPPLY COMPANY
PITTSBURGH. PA.
Western Penn. and West Virginia
WALTER A. BAIER FILM COMPANY
MILWAUKEE, WIS.
Wisconsin and the upper peninsula of Michigan
For Any Other Territory Communicate With
J. J. FLEMING PRODUCTIONS, Inc.
J. Charles Davis, 2nd, General Manager
723 SEVENTH AVENUE
NEW YORK CITY
March 14, 1925
Page 35
HAIL INDEPENDENTS!
DAVIS DISTRIBUTING DIVISION, INC.
J. Charles Davis, 2nd
J. Charles Davis, 2nd, president, is on a trip to the Coast
and will "Crash" your door so you can give our
Line-Up the "O O".
Here They Are
J. J. FLEMING PRODUCTIONS:—
6 — Featuring Al Ferguson's 1st series
8 — Featuring F. Schuman Heink 1st series
8 — Featuring Al Ferguson's 2nd series
The Outstanding Super-Special of the Year
"TALES OF A THOUSAND AND ONE NIGHTS"
Combining the Wonderful High-Lights of
"THE ARABIAN NIGHTS"
Gorgeous Drama of Thrills, Romance and Adventure
Clifford S. Elfelt Productions:—
8 — Starring Ken Maynard, Super Westerns
6 — James Oliver Curwood Features
8 — Gen' I Chas. King's Frontier Features
8 — De Luxe Underworld Melodramas
52 PRODUCTION AND 1 SUPER SPECIAL
DAVIS DISTRIBUTING DIVISION, INC.
J. CHARLES DAVIS, II, President
723 Seventh Avenue New York City
From the Saturday Evening Post Story by Grace Sartwell Mason
Continuity by Lois Zellner
with
Betty Blythe— Pauline Garon — Robert Ellis
William V. Mong— Arthur Rankin— Eddie Phillips
Directed by Edw. J. Le Saint A Ben Verschleiser Production
Foreign Distributors — Simmonds-Kann Corp. 220 W. 42nd St., N. Y. City
March 14, 1925
Page 37
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
CHARLES RAY COMES
BACK IN "PERCY"
Is Seen Again in the Kind of Role
That Endeared Him to the Public
"PERCY." A Patihe Photoplay. Author, IV.
H. Hanby. Adapted by Eva Unsril and J.
G. Hawks. Director, R. William Neill.
Length, 5,980 Feet.
CAST AND SYNOPSIS
Percy Charles Ray
Imogene Chandler Barbara Bedford
Lolita Betty Blythe
"Holy" Joe Charles Murray
Mrs. Rogeen Louise Dresser
Senator Rogeen Joseph Kilgour
Reedy Jenkins Victor McLaglen
Percy has been brought up by a doting mother
as a mollycoddle. The only thing at which he
excels is playing the violin. His father is running
for the Senate, and his campaign manager agrees
to make a man of Percy. He takes him to a
cabaret where the boy gets his first "jag on."
After that there is no holding him, and he imme-
diately takes charge of his father's band wagon.
Becoming mixed up in a political street brawl, he
climbs aboard a freight train to elude his pursuers.
Put off in a deserted spot in Mexico he runs across
one "Holy" Joe, who makes a living at cards when
not selling Bibles. Because of his ability as a
fiddler, Percy makes a hit in the local dance hall.
Complications arise over the water power and the
dam, and Percy establishes himself as a real he
man in a number of exciting situations. He also
wins a girl.
PERCY" is the type of picture in which
Charles Ray scored so decisively a few
years back, the kind of film in which the
fans like to see him. Ray occupies a niche
on the screen all his own and when he has a
story that is well suited to his talents, he
has no peer as a portrayer of the bashful
American boy. After groping about in the
dark for some time, he has finally hit upon
a role that will add to his screen laurels, for
Percy is the kind of a part that endeared him
to the public years and years ago. It will be
a real treat to all the Ray fans, and is cer-
tain to prove a profitable box-office attraction.
Adapted from a story by W. H. Hanby,
"The Desert Fiddler," by Eva Unsell and J.
G. Hawks, two veteran scenarists, the film
possesses undoubted audience appeal, for
there is humor, action, romance and melo-
drama all nicely blended in its six reels. Just
what induced the producers to change the
name from "The Desert Fiddler" to "Percy,"
a title which means little or nothing, is not
exactly clear, but the fact remains that it
supplies Ray with one of the richest roles
that has fallen to his lot in many a moon.
There is some delightful comedy sprinkled
throughout, mostly dispensed by that veteran
funmaker, Charles Murray, as "Holy" Joe, a
gentleman who lives by his wits and quotes
ad lib. from the Good Book. Then, of
course, there is the villain so capably played
by Victor McLaglen, who will be remem-
bered for his memorable performance in "The
Beloved Brute." And then there is Betty
Blythe as the alluring dance hall siren, who
tries her wiles upon the bashful fiddler. Bar-
bara Bedford makes a charming heroine,
while Joseph Kilgour is seen as Percy's
father.
The explosion of the dam is graphically
represented, furnishing a thrilling and stu-
pendous climax, with Percy and the burly
Jenkins grappling in the swirling waters.
Exploit "Percy" as the kind of a picture
in which Charles Ray won his popularity, and
the above mentioned members of the cast
are worthy of a place in your billing. Play
up the melodrama, the humor and the ro-
mance.
ANOTHER AUDIENCE
FILM FOR PARAMOUNT
"The Thundering Herd" Is Tale of
the Golden West
"THE THUNDERING HERD." Para-
mount Photoplay. Adapted from Zone
Grey's story. Director, William Howard.
Length, 7 ',0Q0 Feet.
CAST AND SYNOPSIS
Tom Dawson Jack Holt
Milly Fayre Lois Wilson
Randal Jett Noah Beery
Jude Pilchuk Raymond Hatton
Clark Hudnall Charles Ogle
Burn Hudnall Col. T. J. McCoy
Follansbee Fred Kohler
Joe Dunn . . . , Robert Perry
Among the adventurous spirits lured to the Indian
hunting grounds by the price obtainable for buffalo
hides are Jett, his outlaw companions, his step-
daughter Milly, and his new wife. They are bandits
who rob the wagons in which the buffalo hunters
send hides back to the trading post. Tom Daw-
son, a Kentucky buffalo hunter, meets and loves
Milly, but his attentions are thwarted by Jett.
News is brought of an Indian uprising and all the
hunters hasten to Big Bend. Meantime in a row
among the Jett gang, all are killed. Milly alone
makes her escape only to encounter the Indians and
a stampeded herd of buffalo. She is rescued in the
nick of time by Tom Lawson, who then leads the
hunters in victorious combat against the redskins.
HPHE Thundering Herd" will make the
heart of the nation beat faster. It is
action from start to finish, and there are
the thrills that have never yet failed to cause
the audience's hair to stand on end.
It is a spectacle of the romantic days of
red men and buffalo, white hunters and plains
dotted with bleaching bones. Yet the tale
is told in an intimate manner, and against
the background of painted savages and stam-
peding buffalo, is depicted a love story to-
gether with the personal adventures of a
little band typical of the ill assorted crew
that roved the prairies a generation ago
Of course the picture is utter melodrama
— but what of it? It is the type of melo-
drama which has won and retained popular
approval. It is a story replete with red-
blooded action, and it will appeal to all ele-
ments of every audience.
The big scenes are those picturing the
crazed race of the maddened buffalo ; the
daring rescue of Milly from beneath their
very hoofs ; the attack of the Indians ; the
wild dash of the rescuing hunters and the
careening covered wagons.
Other bits only slightly less enthralling
must include the pow-wow of the chieftains,
in which is shown the interesting use of the
sign language through which the various red-
skin nations were able to commune in a com-
mon "tongue." And the deadly calm of Eula-
lie Jensen as she contemplates the bowie-
knife still red with the recollection of its
murderous work, will cause chilly, creepy
thrills to ascend the spines of onlookers.
Jack Holt and Lois Wilson play the leads
in the manner made familiar in "North of
36." Noah Beery equals any previous per-
formance as a blustering bad man, and his
fellow bandits would make any citizen cross
the street on a dark night. Special mention
is merited by Raymond Hatton and Eulalie
Jensen. Both artists are superb in the work
assigned them, and add most materially to
the value of the production.
Exploitation should stress the Zane Grey
story, the cast, the romance of the almost
extinct "thundering herds," the Indians, and
the covered wagons.
ANOTHER WINNER
FOR HOOT GIBSON
"Taming of the West.'''' Lively Westerner
And Good Drawing Card
"TAMING OF THE WEST." Universal
Photoplay. Adapted from B. M. Bowser's
Novel, "The Range." Director, Arthur
Rosson. Length, 5,304 Feet.
CAST AND SYNOPSIS
John Carleton Hoot Gibson
Beryl Marcelline Day
Terrence Weaver Morgan Brown
John P. Carleton Edwin Booth Tilton
Old Man King Herbert Prior
Frosty Miller Francis Ford
John Carleton, a wild youth, goes West to his
father's ranch. The cowboys josh him, but he makes
good and wins their respect by his horsemanship
and scrapping qualities. He falls in love with Beryl
King. She is the daughter of an old enemy of his
father. Warned off the King ranch he still persists,
beats off a number of assailants when attacked,
dances with Beryl at a villaere festival, runs away
with her in a motor and marries her. The upshot
is that Carleton and King senior are reconciled.
ANOTHER cracking good Hoot Gibson
Westerner which should bring the
money in wherever that agile, versatile star
is popular. And if there are communities to
which his fame has not yet penetrated, his
appearance there in "Taming of the West"
will establish him as a favorite.
The story follows a familiar trail, de-
picting the adventures of a rich man's son
whose convivial antics make the East too
hot to hold him, and is consequently shipped
off to "the wide open spaces" as a sort of
penance for his sins. But it's the treatment
of the subject that counts, and in this in-
stance skilled direction and the able work
of leading man and supporting cast combine
to make the film thoroughly enjoyable en-
tertainment.
Hoot's arrival on his papa's ranch, clad
in a golfing outfit, a tenderfoot of the raw-
est description, starts the comedy going.
Naturally his bizarre attire arouses the
mingled wrath and laughter of the cow-
boys, who proceed to make things interest-
ing for him after the reckless fashion of
their kind. But hero John Carleton shows
them a thing or two when it comes to a
question of horsemanship. If he is unfor-
tunate enough to hail from the East, at
least he can ride, and when they lure him
on to the back of a bucking broncho the
laugh is on John's side entirely, for he tames
the beast with the practised skill of an old-
timer.
All of this is excellent _ stuff, put over
with tremendous vim and crisp humor, and a
neat romantic angle speedily develops when
John falls in love with Beryl, daughter of
his father's ancient foeman, King. Warned
off King's ranch, the ardent lover goes there
anyhow, a deed of daring which involves!
him in a couple of magnificent scraps in
which he comes out on top. The climax
comes with a fine rush, when he carries off
Beryl in a racing auto, driven at breakneck
speed, marries the girl and brings about a
reconciliation hetween the rival fathers.
Hoot Gibson plays the role of Carleton,
with his customary snap and ginger, rides
like a demon, makes love impetuously and
gets all the fun there is to be had out of
the comedy situations. Marcelline Day is an
attractive heroine and the Western types are
convincing.
You can safely exploit this as one of Hoot
Gibson's best. Stress the lively comedy situ-
ations, the romantic touch.
Page 38
Exhibitors Trade Review
NEW METRO DRAMA IS
GOOD ENTERTAINMENT
"Daddy's Gone A-Hunting" Touches
the Heart Throbs of Emotion
"DADDY'S GONE A-HUNTING." A
Metro-Goldwyn Photoplay. Adapted from
Zoc Akins' Stage Play. Director, Frank
Borzage. Length, 5,800 Feet.
CAST AND SYNOPSIS
Edith Alice Joyce
Julian Percy Marmont
Janet Virginia Marshall
Olga Helena D.Algy
Oscar Ford Sterling
Greenough Holmes Herbert
Mrs. Greenough Edyth Chapman
Julian's marital life with Edith fails to bring him
the cherished realization of fame his artistic tem-
perament craves. So Edith yields to his entreaties
to finish his studies abroad. Wrestin<* h'ms'lf trom
wife and child, Julian learns that the foreign at-
mosphere has changed his love of home to love of
art. Returning, he confesses his love has waned.
Meantime, Greenough falls in love with Edith and
getting Julian's carte blanche, obtains her promise
to marry him. Julian's fame follows when "Realiza-
tion" creeps in and inspires a canvas portraying his
own awakening. An accident to Janet, Julian's
child, attracts him to the hospital where the dying
prayer of the youngster who fails to recognize him
is an appeal for "Daddy — who's gone a-hunting."
Realization comes a second time with Julian reach-
ing Edith before her marriage to Gree' ongh. A
reunion brings back all to both — except their child.
LTERE is a sob story that will bring the
handkerchiefs out freely. Those who
have not seen Zoe Akin's original stage play
from which this is adapted will like it. Tt
affects the average homelife and has several
thrills that will appeal to women. If tears
can pull dollars, it should be a box-office
winner, despite the fact that the screen ver-
sion of the play is crude and unrealistic.
However, with Alice Joyce, Percy Mar-
mont and Virginia Marshall, around whom
the whole play revolves, it is ably presented
and will please the average audiences. It
lacks suspense but abounds in emotion.
After the first thousand feet the action
picks up and interest increases. It strikes
home with an appeal for better preservation
of marital ties. The moral slant is good,
and the forced breaking up of a happy home
will appease the emotional craving of the
majority of theatre patrons. The child fea-
ture enhances the picture's value and women,
in whose lives the charm of home seems
chilled will advertise it liberally.
The title is somewhat misleading, for it
suggests a comedy rather than a melodrama.
Those who have seen "Humoresque" can
credit its director, Frank Borzage, with an
attempt to produce another picture of the
same type. The result is a good imitation
but falls short in action, although as the
play nears its climax, emotional thrills sup-
ply the missing, realism.
The big thrill comes when a devoted wife,
who sacrificed home comforts to accept em-
ployment and thus aid her husband to search
for inspiration in his art, learns his affection
has waned upon his return. Another heart
throb that sends the lump up the throat
comes when a dying child fails to recognize a
repentant "Daddy" who deserted it for art,
but who arrives too late to make amends.
The picture has human interest except in
impossible scenes. For instance, what wife
in desperate love with her husband would give
him up without a struggle? And what wife
of that kind would promise to marry another
man without first trying to win her husband
back ?
Alice Joyce has a role here that is unusu-
ally difficult and trying. But she handles her
part well. Percy Marmont is given wide
scope to display his talents and but for the
unreal episodes would increase his popu-
larity considerably.
Exploit this picture by featuring Alice
Joyce, Percy Marmont and the child. Call
attention to another "Humoresque" type
story by the same director. Tell your pat-
rons that if their homes lost their charm
the picture will explain why. Advertise the
stage success of Zoe Akins' play.
PUNGENT THRILLS IN
"NEW LIVES FOR OLD"
Feature With War Theme Looks Like
A Box Office Hit
"NEW LIVES FOR OLD." Paramount
Photoplay. Adapted from Emile Augier's
Stage Play, "The Marriage of Olympe."
Director, Clarence Badger. Length, 6,739
Feet.
CAST AND SYNOPSIS
Olympe Betty Compson
Hugh Warren Wallace MacDonald
De Montinbard Theodore Kosloff
Pugin Sheldon Lewis
Nancy Marvel Quivey
Betty, better known as Olympe, famous Parisian
dancer, takes a holiday during the war vear of 1918
on her aunt's Normandy farm. There, as a peasant
girl, she wins the heart of Hugh Warren, Captain
in the U. S. Army. Later she joins the Frencn
Secret Service and vamps de Montinbard, a Ger-
man spy. When the latter endeavors to reach the
German lines with an important message Olympe
notifies the intelligence department. A French
plane pursues, the German craft is wrecked, but
Montinbard escapes. Olympe weds Hugh, is well
received in Washington, but de Montinbard again
turns up, is unmasked by Olympe and arrested by
French agents, but not until he has derou-ced
Olympe as the notorious dancer. However, a French
diplomat appears, decorates Olympe for her services
and reconciliation with her husband and his family
follows.
A N excellent role for Betty Ccmnson in
which that deservedly popular star does
some of the best work of her career. "New
Lives for Old" moves swiftly, is hand-
somely photographed, well directed and vi-
brant with snappy, decisive thrills. It should
prove a fine drawing card for all classes of
theatres.
Although the World War furnishes the
story's background, there is no battlefield
stuff filmed, the theme being that of a
French dancer who joins her country's Se-
cret Service and wins the heart of a young
American captain. Folks who object to
scenes of carnage will therefore find nothing
to shock their sensibilities in this picture.
The only combat episode is that in which a
French plane pursues the German airship in
which a Teutonic spy is fleeing to his lines,
and this is undoubtedly a big thrill incident,
filmed with extraordinary skill and brimful
of suspense.
The film begins with the love affair be-
tween Olympe, the celebrated dancer, who,
while masquerading as a peasant girl on her
aunt's farm, meets Captain Hugh Warren.
U. S. A. Hugh has no use whatever for
the real Olympe and never suspects that
the girl of his choice is other than what
she seems to be. One of the best situations
is that in which Olympe, queening it in a
Paris cafe, dashes a glass of wine in the
face of a civilian who does not stand up
when she drinks a toast to France. It
transpires that the man has lost a leg in
his country's service and Olympe, contrite
and remorseful, begs his pardon. She joins
the Secret Service and through her efforts
the schemes of de Montinbard, a German
spy, are defeated.
Later, as Hugh's wife, in Washington,
Olympe again meets and unmasks de Mon-
tinbard, but encounters disgrace when he
reveals her identity with that of the notor-
ious cafe dancer. However, the one-legged
civilian appears in the nick of time, deco-
rates Olympe for her services to France, and
all ends well. Betty Compson is emotionally
effective and radiantly beautiful in the role
of Olympe, Wallace MacDonald wins favor
as the gallant American captain and the sup-
port is capable.
Make it plain in your exploitation thatN al-
though the World War supplies the princi-
pal background, there is no battle stuff in
evidence. Play up Betty Compson, and stress
the story's strong heart interest and breath-
less suspense.
BARTHELMESS FINE
IN DOMESTIC COMEDY
He Shares Honors With Mary Hay in
First National's "New Toys"
■'NEW TOYS." A First National Photo-
play. Authors, Milton Gropper and Ar-
thur Hammerstein 2d. Director, John S.
Robertson. Length, 7,250 Feet.
CAST AND SYNOPSIS
Will Webb Richard Barthelmess
Mary Lane Mary Hay
Natalie Woods Katherine Wilson
Sam Clark Francis Conlon
Tom Lawrence Clifton Webb
Mrs. Lane Bijou Fernandez
Doorman Tammany Young
Will Webb, Jr Pat O'Connor
Natalie Woods, in love with Will Webb, sails
for Europe. Will in the meantime falls in love
with Mary Lane, marries her and a baby is born.
He does not tell Marv abou^ he ■-. and w; en she
returns from abroad, she vamps Will much to the
discomfort of Mary. When Mary's friend. Tom
Lawrence, decides to stage a play he offers Mary a
part which she accepts. Will decides to stay away
on the opening night, but finally goes, accompanied
by Natalie, only to see Mary meet with dismal
failure. Lawrence tries to force his attentions on
Mary, and Will in agony nt he'' fnibi-p to *-"tiirn
home, communicates with all the hospitals. Finally
all is straightened out, a reconciliation taking place
between the two young people.
'T'HE ever-interesting Richard Barthel-
-*• mess proves in "New Toys" that he is
one of the most versatile actors on the
screen. Having contributed many splendid
dramatic performances in the past, hp now
turns his hand to light comedy. That he
has succeeded in his new venture there can
be no doubt, although it is our conviction that
Mr. Barthelmess shines to best advantage in
roles that are rich in pathos and dramatic
vigor. He <s ably abetted in his newest
offering by that delightful comedienne, Mary
Hay, Mrs. Barthelmess in real life, in the
leading feminine role. "New Toys" is a
picture that centers about the family hearth,
with a rich vein of comedy plentifully
sprinkled throughout. It is the kind of film
that enjoys much popular vogue and should
prove pleasing entertainment in any type of
theatre
Based on a successful stage play, this is a
story of domestic complications dealing
with a young couple, their marital difficulties
and petty jealousies. There are some de-
lightful comedy scenes, particularly the
ones in which Alary Lane makes her stage
debut as a somewhat disheveled Queen
Elizabeth. Her entrance is announced byr
more than a customary number of trumpet
calls, due to a distressing delay back stage,
and when she finally appears at the head
of the staircase, her paste nose awry and
her train wound awkwardly about her feet,
she tumbles headlong down the entire flight
of stairs, much to the amusement of the
audience and the distraction of the other
players. Needless to say, the play termin-
ates right there before the famous monarch
is able to speak a line. It is a situation too
ludicrous for words, and is bound to bring
down the house.
Mr. Barthelmess plays the role of Will
Webb in his best comedy vein, contributing
a performance of rare delicacy and charm.
Having taken the plunge into comedy, he
goes about it with a sure hand, not hesitat-
ing to burlesque some of the lighter scenes.
But for such a sterling actor the part offers
little opportunity for the broader emotional-
ism in which he excels.
Mary Hay does some excellent work, and
her skill as a dancer serves her well in the
earlier scenes. Katherine Wilson is a charm-
ing Natalie. The rest of the cast is entirely
satisfactory. The piece is artistically staged
by Director Robertson, who has brought out
all its comedy values.
Advertise this as a domestic comedy with
plenty of laughs, play up the name of
Barthelmess, which is a magic word with
the fans and feature Marv Hay.
March 28, 1925
Page 39
FEATURE RANKS WITH GOOD ATMOSPHERE IN
SEASON'S BEST FILMS 'SALOME OF TENEMENTS'
"Man Without a Country" Marvel of
Pathos and Patriotic Fervor
"THE MAN WITHOUT A COUNTRY."
Adapted from Story by Edward Everett
Hale. Director, Roland V. Lec. Length
10,000 Feet.
CAST AND SYNOPSIS
Lieut. Nolan Edward Hearn
Anne Bissell Pauline Starke
Mrs. Nolan Lucy Beaumont
Aaron Burr Richard Tucker
Lieut. Riddle Earle Metcalfe
Major Bissell : Wilfred Lucas
President Lincoln George Billings
Early in the 19th century Lieutenant Nolan be-
comes enmeshed in the conspiracies of Aaron Burr.
The latter is arrested for treason. Nolan in a fit of
rage declares openly that he hones never to see the
United States again. He is exiled, being placed on
one warship after another, sees action at sea, at one
time with Decatur at Algiers and again in an en-
counter with a pirate ship. His sweetheart, Anne
Bissell. appeals in vain to different presidents to
have him pardoned. The Civil War begins. Nolan,
now a broken old man, is finally pardoned by Lin-
coln but dies on receipt of the news. His sweet-
heart expires at the same time.
A N extremely fine production which ranks
with the best of the season's offerings,
"The Man Without a Country" possesses
universal audience appeal and should prove
a sterling box-office asset for all theatres,
large and small. It is well directed, Row-
land V. Lee having played the well known
story up in a clean-cut, decisive fashion, ad-
hering closely to the original fiction plot
and driving home its tense patriotic message
with tremendous effect.
Young and old will respond alike to the
pathos of this beautifully screened narra-
tive, a pathos which never ceases to domin-
ate the action from the time the luckless
Lieutenant Nolan begins his homeless wan-
derings, an outcast from his country, up to
the moment when death comes to his relief,
just as President Lincoln has pardoned the
old, broken-down exile. Yet sad as the
theme is, there is no lack of physical thrills
and stirring adventures, as exemplified in a
spectacular naval battle, a terrific sea storm,
a fight with a pirate ship and an incident de-
picting the release of the black v'ctims of a
slaving vessel.
All of these episodes are handled with
extraordinary skill and telling effect, but
the real beauty of the film lies in its poign-
ant sentimental appeal, which is never over-
stressed or degenerates into bathos. There
is no happy ending. Edward Everett Hale's
classic ends as the author conceived it, with
the demise of both hero and heroine, but for
once, we think the fans won't grumble on
that account. Even the most rabid advocates
of the conventional "sunshine finish" will
concede that their favorite wind-up would
have been altogether illogical and out of
place in this instance.
Both Lieutenant Nolan and his faithful
sweetheart, Anne Bissell, win and hold the
spectators' sympathies from beginning to
end. It is safe to predict that 'tears will
flow in torrents wherever "The Man With-
out a Country" is shown. But they'll enjoy
it just the same.
Edward Hearn, as the hero, gives a splen-
did performance : Pauline Starke, as the de-
voted Anne Bissell, has never been seen to
greater advantage ; George Billings' Abra-
ham Lincoln is an excellent bit of character-
ization and every member of the talented
cast contributes to the picture's success.
The photoplay throughout the entire pro-
duction is of first-grade quality and superb
lighting adds to the film's artistic lure.
A tie-up with book stores on the famous
novel from which the film is adapted is in
order. It should be possible to interest edu-
cational boards, as the story is one with
which every school child is familiar. Play
up the patriotic angle to the limit and fea-
ture the principal players.
Realistic Studies of East Side Consti-
tute Feature's Chief Charm
"SALOME OF THE TENEMENTS."
Paramount Photoplay. Author, Anzia Ye-
sierska. Director, Sidney Olcott. Length,
7,017 Feet.
CAST AND SYNOPSIS
Sonya Mendel Jetta Goudal
John Manning Godfrey Tearle
Jakey Solomon (Julian) Jose Ruben
Mrs. Peltz Sonya Nodell
Banker Ben Elihu Tenenholtz
Sonya Mendel, working on an East Side Jewish
paper, makes the acquaintance of millionaire John
Manning, who is running a settlement house in the
Ghetto. In order to make herself attractive in his
eyes Sonya goes to an old Ghetto friend, now
master of a fashionable modiste store on Fifth
Avenue and obtains a complete outfit of clothes
from him. Also, she borrows money from Banker
Ben, an usurer. Manning calls and hires Sonya as
his secretary. She has agreed to pay Ben $1,500
when she weds Manning. Ben, knowing that Man-
ning intends to put him out of business, traps Sonya
into stealing her note from his safe. She is threat-
ened with arrest, but Manning appears, tells Ben he
will have him jailed for blackmail, frightens h;m
into accepting payment and is reconciled to his wife.
A PLEASING picture which ought to do
-^*-good business in the neighborhood and
smaller houses, especially in sections where
Hebrew patrons predominate. There really
isn't much of a plot to "Salome of the Tene-
ments," its chief charm is found in excel-
lent atmospheric effects and true-to-life
Ghetto types, but what there is O'f the
romance is colorful, sympathetic and pos-
sessing that unfailing appeal to the fans
which always arises when a heroine of hum-
ble origin overcomes obstacles in her path
and snares a wealthy husband.
It is much to the credit of Director Sid-
ney Olcott that, with such perilously slight
story material to build upon he succeeded
in turning out such agreeable entertainment.
But Mr. Olcott is never at a loss when it
comes to filming the joys and sorrows of the
slum dwellers in the big town, for his pe-
culiarly accurate knowledge of the teeming
East Side is unmatched by any of his con-
temporaries.
Heroine Sonya, nicknamed Salome be-
cause of her dancing abilities and powers of
fascinating the other sex, is attracted by
handsome John Manning, a millionaire phil-
anthropist, whose chief hobby is running a
sort of settlement mission in the heart of
the Ghetto. But Sonya needs clothes, so she
turns for aid to a former friend named
Jakey Solomon, who under the more stately
cognomen of Julian, is prospering as owner
of a Fifth Avenue dressmaking emporium.
Julian helps her out and magnificently ar-
rayed she starts the campaign which results
in winning the desired lover.
There are many deft comedy touches and
considerable pathos injected into these ad-
ventures of winsome Sonya which work
up to a telling bit of melodrama when, af-
ter she has become Manning's wife, her hap-
piness is threatened by a villainous usurer
from whom she borrowed money, who lays a
trap for and accuses her of theft. But
Manning arises to the occasion, frightens the
money-lender with a threat of arrest for
attempted blackmail, and everything ends
pleasantly.
Jetta Goudal makes her star debut in the
role of Sonya, which her piquant beauty
and slender grace invest with irresistible
charm. Godfrey Tearle is a likeable lover,
the East Side types are capital and the sup-
port well balanced.
You might manage a tie-up with modiste
stores on the strength of Sonya's Fifth Ave-
nue gowns, etc. Stress the story's heart
interest, its correct Ghetto atmosphere, its
comedy stuff, and feature the new star,
letta Goudal.
"THE PARASITE" FAIR
PROGRAM OFFERING
Settings Are Elaborate and a Unique
Climax Is Attained
"THE PARASITE." Preferred Pictures
Photoplay. Author, Helen Martin. Di-
rector, Louis Gasnier. Length, 5,140 Feet.
CAST AND SYNOPSIS
Arthur Randall Owen Moore
Dr. Brooks Bryant Washburn
Mrs. Laird Mary Carr
Joan Laird Madge Bellamy
Laura Randall Lilyan Tashman
Bertie Bruce Guerin
Arthur and Laura Randall are divorced. Arthur
prospers and Laura, under pretense of wanting their
little boy back, endeavors to win him again, but
fails. Meanwhile Joan Laird has won the child's
affection and she and her mother are guests at Ran-
dall's home, with the result that social scandal
brands Joan as a parasite. While Randall is away
Laura kidnaps the boy. Joan pursues. Laura is
killed when her auto plunges over a cliff but the
child, uninjured, is found by Joan. The two are
lost in the hills. To keep the child from starving
Joan cuts her arm and nourishes him with her
blood. Aid finally comes and Randall marries Joan.
XTARDLY strong enough to stand the test
of first-run houses, "The Parasite" nev-
ertheless registers as a pretty fair program
offering. It is a society drama, well mount-
ed, with elaborate settings and handsome
photography, the story a bit obvious in
trend, but leading up to an unusual climax*.
The picture gets off to a rather slow
start, devoting altogether too much footage
to the doings of Laura, the divorced wife,
who is anxious to win back her husband,
under pretense of love for their little boy, but
really because his daddy has piled up quite a
fortune since they severed marital relations.
Meanwhile Joan Laird and her mother
have gained a foothold in Arthur Randall's
home, where Bertie, the boy, becomes the
girl's pet. Joan is O. K. in every way, but
of course the outside world, with the kind
assistance of divorced Laura, pronounces
her a parasite "out for the coin." One can
easily guess that Randall will turn for con-
solation to Joan because of her devotion to
the kid and the romance develops along these
lines.
A party scene where Bertie is supposed
to be taken ill with smallpox, whereupon all
the guests fly in panic, including the self-
seeking Laura, supplies the first thrill. It's
only chickenpox, however, but the incident
serves to illustrate Joan's love for the young
one, as she sticks around, thereby strength-
ening her hold on Randall.
Director Gasnier hasn't had very good
luck in building up his suspense up to this
point, but with the kidnapping of Bertie
by Laura and a young doctor confederate
things begin to move swiftly and the in-
terest increases. The abductors go hurtling
to death over a cliff in their auto. Joan
pursues and executes a couple of very spec-
tacular tumbles over the mountain side on
her own account, before she reaches the
child, who is uninjured.
Joan and Bertie are lost and to save him
from starvation the girl cuts a gash in
her arm and nourishes him with her blood.
A foreword explains that this incident is
taken from real life in substance and
quotes a recent newspaper article wherein a
Los Angeles woman employed similar
means of preserving her young nephew's
life. A somewhat unpleasant, but unique,
finish.
Madge Bellamy gives an appealing per-
formance as Joan Laird, Lilyan Tashman
scores in the divorced role, Owen Moore is
a capable hero and the support adequate.
With the exception of the juvenile who
plays Bertie, all the members of the cast
are known to the fans and worth adver-
tising. You can exploit the auto wreck thrill,
the rescue of the child, the self-sacrifice
theme and romance.
Page 40
Exhibitors Trade Review
"CHALK MARKS" HAS
STRONG HEART APPEAL
Offers Sentimental Plot of Particular
Interest to Feminine Patrons
"CHALK MARKS." Producers Distribut-
ing Corp. Photoplay. Author, Frank
Woods. Director, John G. Adolfi, Length,
6,000 Feet.
CAST AND SYNOPSIS
Angelina Kilbourne Marguerite Snow
Herbert Thompson Ramsay Wallace
Ann Morton June Elvidge
Mrs. Mary Kilbourne Lydia Knott
Bert Thompson Rex Lease
Virginia Thompson Helen Ferguson
Betty Towner Priscilla Bonner
Herbert Thompson jilts teacher Angelina Kil-
bourne in favor of wealthy Ann Morton. She keeps
on teaching school in her home town and is be-
loved by all who know her. Years later Herbert
is district attorney. His son kills a man defending
his sister's honor in a road house. Angelina visits
Herbert convincing him that his first duty is to the
boy. Herbert resigns ofifice, defends his son and has
him acquitted. As time passes a new administra-
tion is about to oust Angelina from her school.
Herbert's son comes to her aid, enlists public sym-
pathy in her behalf and saves her position. He
also weds his school sweetheart, Betty Towner.
'T'HIS picture should do good business in
the neighborhoood and smaller theatres.
It possesses especial appeal for feminine
patrons, as the sentimental urge is strong
and there are many prettily pathetic passages
which are bound to win tearful admiration.
The school teacher heroine is a self-sacrific-
ing personage who is sure to win favor with
the women folks, even if her romance fails
of fulfillment. She has her little day of tri-
umph at the close and there is a second
love affair which is brought to a happy con-
clusion.
Small town atmosphere prevails and Di-
rector John G. Adolfi has shown consider-
able artistic skill in the production of local
color and accurate detail. The inhabitants of
the little burg where Angelina Kilbourne
educates the rising generation impress you
as being the _ real thing, their . petty joys and
sorrows, their love of gossip, are delineated
with just the right touch of naturalism,
there is no straining after effect and the
net result is convincing.
The road house episode where young Bert
Thompson slays a man in defense of his
sister's honor jars a little. It seems some-
what out of place in the story, which is
otherwise a plain record of simple lives, and
would have been far more effective if
slurred over or toned down to some extent.
However, it provides a decisive thrill and
the balance of the plot moves smoothly and
at a tolerably fast gait to a pleasing climax.
Young Thompson's return in manhood to the
aid of the woman who suffered at his fath-
ers hand and helped him in an hour of dire
misfortune is a particularly pleasing incident
which, in conjunction with Bert's engage-
ment to his child sweetheart, winds up the
picture in satisfactory style.
Marguerite Snow, who has been absent
from the screen for some time, plays the
difficult part of Angelina Kilbourne with
wistful appeal and a keen sense of its dra-
matic values. Her portrayal of the loyal
school teacher, both in youth and old age,
is wonderfully sincere and tenderly effective.
Ramsay Wallace scores as the man who
jilted her, June Elvidge is successful as the
siren who coaxed him away, and the support
is thoroughly adequate.
The photography is rich in pretty exteri-
ors, the sets substantial and good lighting
distinguishes the entire production
The fans probably haven't forgotten Mar-
guerite Snow and you can stress her suc-
cessful comeback in this feature. Ramsay
Wallace, June Elvidge, Lydia Knoti and
Helen Ft rguson are worth mentioning. Play
up the school teacher angie and ends.iver to
get yout local educational beards interested
in the film.
"QUO VADIS" SCORES
AS FINE SPECTACLE
New Version of Famous Film Pro-
duced on Gigantic Scale
'■QUO VADIS." First National Photoplay.
Author, Henry Sienkiewicz. Director, Ar-
turo Ambrosio. Length, 8,945 Feet.
CAST AND SYNOPSIS
Nero Emil Jannings
Lygia Lillian Hall Davis
Poppea Elena Di Sangro
Domitella Elga Brink
Eunice Rina De Liguoro
Vinicius Alphonse Fryland
Ursus Bruto Castellani
Petronius Andre Habay
Vinicius, Roman general, after winning a cam-
paign, falls in love with Lygia, hostage of Emperor
Nero. Through the influence of his uncle Petronius,
Lygia is given to Vinicius She -becomes a convert
to the new religion and is rescued by the Christians.
Vinicius also joins the faith. Nero burns Rome while
he composes an epic and orders a general massacre
of the Christians. But a revolution takes place and
Ursus, devoted slave of Lygia, rescues his mistress
from a wild bull in the arena.
'THOSE who recollect the debut of the
original "Quo Vadis," one of the first
big European "spectacle" films, handled here
by George Kleine at the same time that "Ca-
biria" registered as a big screen sensation
years ago, will be interested in noting the
huge advance made in filming mammoth
productions as regards camera technique and
direction since that day.
The new foreign production leaves the
old completely in the shade so far as gen-
eral excellence is concerned. Yet it can
hardly be expected that "Quo Vadis" the
second will prove as great a box-office mag-
net as its predecessor. The fans have grown
so used to seeing super pictures screened
on a gigantic scale that they are hard to
please and no longer respond rapturously to
the mere lure of tremendous mob scenes
and impressive settings. But properly ex-
ploited, this feature should nevertheless
bring fair returns in houses catering to the
so-called highbrow element. The masses
won't care for it so much, because the story
interest is largely submerged in the footage
devoted to the historical and spectacular
values.
In the early stages the action moves rath-
er deliberately, but during the latter portion
of the film speeds up considerably, the
romance begins to take hold and an ex-
tremely exciting climax is attained. The
big scenes are those depicting the burning of
Rome, the torture of the Christians in the
Circus and the grand finale in which Ursus
conquers the wild bull and saves the heroine.
The picture's outstanding quality is the
fine portrayal of the Emperor given by Emil
Jannings. His Nero registers as an excep-
tionally artistic characterization of the lust-
ful, degenerate descendant of the Caesars, a
strange, weird mingling of dignity, vulgar-
ity, cruelty and grossness which leaves a
lasting impression on the spectators. The
work of the supporting cast is uniformly
smooth and adequate. Lillian Hall Davis is
a fascinating Lygia, Andre Habay shines as
the affable aesthetic Petronius, and Bruto
Castellani figures as a very effective Ursus.
The vast throng of extras, said to number
30,000, is splendidly handled — Director Am-
brosio's grouping of the mob scenes could
not be better. The photography is fair,
though at times the lighting appears cloudy
and indistinct.
Emil Jannings is your best exploitation
bet. The fans know him well by this time.
None of the other players count for any-
thing with American audiences, but you can
. praise the acting as a whole, stress the
thrills and spectacular excellence of the film
and make it plain that it is a brand new
version of one of the most successful feat-
ures of a former decade.
POSSESSES POWERFUL
SENTIMENTAL APPEAL
"Her Husband's Secret" a Well Di-
rected Heart Interest Drama
"HER HUSBAND'S SECRET." First
National Photoplay. Adapted from May
Edginton's Story, "Judgment." Director,
Frank Lloyd. Length, 6,151 Feet.
CAST AND SYNOPSIS
Owen Elliot .Antonio Moreno
Judy Brewster Patsy Ruth Miller
Mrs. Pearce Ruth- Clifford
Ross Brewster David Torrence
Leon Kent Walter McGrail
Pansy La Rue .- Phyllis Haver
Leon Kent and his wife separate. He takes their
only child, a boy. Mrs. Kent is aided by her stead-
fast friend, banker Ross Brewster. Twenty-five
years pass. Brewster's daughter Judy comes home
and introduces her fiance, Owen Elliot. The latter
is caught in a crooked financial tangle. He begs
Brewster to save him and confesses that he is
already wed to Judy. Brewster advises him to
commit suicide. Judy is about to become a mother.
Owen, in despair, leaps over a cliff. He is injured
but recovers. Brewster helps him out of his diffi-
culties and all parties concerned are reconciled.
EQUIPPED with a good drawing title,
plenty of heart interest, handsomely
photographed and well directed, "Her Hus-
band's Secret" should have a wide audience
appeal and register as a likely box-office
asset.
In the picture's early stages we are trans-
ported to the 1900 period, where the cos-
tumes and atmosphere are reproduced with
pleasing accuracy of detail. It is then that
Leon Kent's long-suffering wife leaves her
pleasure loving husband, is separated by him
from her boy and begins the long wait of
twenty-five years which elapse before fate
brings her face to face with her son.
It is no easy task to bridge a gap of this
kind, skipping a generation, and bringing a
new set of characters into the tale without
wrecking its continuity beyond repair, but
Director Frank Lloyd has managed very
cleverly, his situations are deftly woven to-
gether and the net result is pleasing.
Sentimental interest holds sway for the
greater part of the picture, there is consid-
erable pathos manifested in the unhappy
mother's plight, forsaken by an unworthy
husband, separated from her child and only
sustained and comforted throughout the1
lonely years by the loyal friendship of Ross
Brewster, whose chivalry is proof against
the criticisms of the outside world.
The surprise twist comes when Judy,
Brewster's daughter, introduces her fiance,
Owen Elliot, who turns out to be Mrs.
Kent's son. Here, also the melodramatic
portion of the narrative beings to develop,
for Owen is in serious trouble, having been
mixed up in a crooked financial scheme, not
altogether through his own fault, and sees
jail facing him. It transpires that he has
secretly married Judy, but his appeal to her
father for help meets with a rebuff, in fact,
the stern Brewster, who has no faith in his
son-in-law, coldly advises him to kill him-
self.
In a fit of desperation the youth leaps
over a cliff. He is found by Brewster, badly
hurt, but still living, recovers and iii the
finale matters are satisfactorily adjusted and
everyone is happy. There is a decided thrill
in the episode showing Owen's attempt at
suicide, which goes a long way toward es-
tablishing sympathy for the luckless lad who,
after all, is handicapped by the laws of
heredity.
Antonio Moreno and Patsy Ruth Miller
do excellent work in the leading roles, David
Torrence, as Ross Brewster, contributes
one of his usual fine characterizations and
the support is adequate.
The title possesses exploitation value. Stress
the story's heart interest — it should appeal
particularly to feminine patrons — and play up
the principals.
splendid
24 *=> sheet
available at
First National
exchanges *
SSSSS.
ifoos to help
you increase
your profits
on a big one.
reign Rights Ccmirolled
First National Pictures In
383 Madison Avenue. New Yoi
S7V
brk
liui national Pictured
Members of Motion Picture Producers and Distributors of America Inc.-— Will Hays fnsident
Read the following Pages carefully.
They contain ideas which are worth
money to you in putting over this
Picture to the tremendous business it
is capable of doing!
Two great display ads, mats or cuts for
which can be secured from your local First National exchange
March 14, 1925
Page 43
"Her Husband's Secret"
Smashing Showmanship Easily Sells First National Picture to Public
THERE were flappers aplenty a
quarter century ago, and except
for their clothes they differed little
from the product that is causing so
much comment today.
The action of "Her Husband's
Secret" opens with a gay party of the
vintage of 1900. It was in the home of
Leon Kent. He was the type that was
doubtless known as a "sly dog" to the
roistering blades of the period. In fact,
he was an utter cad. None other would
have permitted the invasion of the
home that sheltered his wife and infant
son by a group of boisterous revellers.
Ruth, his wife, sought the shelter of
her room, and there Kent followed, in-
sisting on her presence among his
guests. SHE FLED TO THE
HOME OF A NEIGHBOR. This
friend was Ross Brewster, the bank-
er, who, with his little daughter Judy,
occupied the next estate.
Glad of the opportunity to blame his
blameless wife, Kent left for parts un-
known, and took with him their son.
Such is the prolog of the picture.
Twenty-five years later we are in-
troduced to the offices and personnel of
the Hudson Investment Corporation.
One of the partners in this enterprising
concern is Owen Elliot. He and his
associates are engaged in the gentle
operation of separating the public, from
its money. THEY ARE BIRDS OF
PREY LIVING UPON THE PRO-
CEEDS OF RUIN.
Elliot, a personable chap, makes use
of his appearance and magnetism to
dupe the wealthy women who are his
easy victims. It is through the foolish
Mrs. Van Tuyler that he meets Judith
Brewster who has now blossomed into
the full flower of magnificent woman-
hood.
The glib phrases and courtly manners
of the rascally Elliot make their im-
pression upon her innocence. SOON
SHE IS MADLY IN LOVE WITH
THE HANDSOME STRANGER.
Just at this time something occurs
that is not entirely unexpected by the
gentlemen comprising the Hudson In-
Patsy Ruth Miller is included in the star
cast assembled for First National's "Her
Husband's Secret." Stills like this are
available for window displays and tie-ups.
vestment Corporation. The company
is subjected to a Federal investigation,
and its membership is faced with the
alternative of procuring half a million
cash to "cover"- — or of peering between
prison bars for some ten or fifteen
years.
In the emergency the others turn to
Elliot, and he determines to victimize
Judith Brewster to save his precious
skin and the hides of his confreres.
Thus it happens that when Judy re-
turns to her father's home she brings
the momentous news of her engagement
to "the most wonderful man." Later
the object of her affections puts in his
appearance, and canny old Banker
Brewster reads him at once for just
what he is.
"EVERY MAN LIKE YOU HAS
HIS PRICE— WHAT IS YOURS?"
And with a smile and a shrug the
suave Elliot states his case and makes
his demands. They are denied. Then
in quick succession the villain plays two
aces.
The first is that he is already married
to Judith. The second, that he is in
reality the missing son of Ruth Kent.
Thus he holds in thrall the happiness
of the two women who mean most in
Brewster's life. THE OLD WAR-
RIOR SEEMS BEATEN.
But again Destiny takes a hand. A
murmured whisper has often changed
the course of Fate, and in this instance
a whispered word alters the nature of
Owen Elliot. From Judy's lips he
learns the great news that he is to be
a father. And this thought alters the
heart of the man. HE SEES BUT
ONE WAY OUT— AND TAKES
IT. Dashing to the precipitous cliff
where perches the Brewster domicile,
he gazes for the briefest instant upon
the swirling sea far below, then leaps
far out into the darkness.
His father-in-law senses the change
in heart that has prompted the sacrifice,
and is overjoyed to find that the spark
of life still burns in the crushed figure
lying on the rocks.
AND SO THERE IS A HAPPY
ENDING. Brewster finds a son in
the erstwhile business bandit. And
in him also Judith finds a lover, and
Ruth her boy.
Page 44
NATIONAL
SECTION
Exhibitors Trade Review
Above, Patsy Ruth Miller, one of the
stars in First National's "Her Husband's
Secret," in two charming poses. These
stills may be used in window displays of
pearls, gowns, and many other products.
Here is Miss Miller in one
of the specially posed stills
taken for the purpose of a
tie-up with "Eclipse" laces.
See that the local merchant
secures the display material
from his jobber for this tie-
up on First National's suc-
cess, "Her Husband's Secret."
Big Opportunity for Fashion
Window Tie-Ups Here
WHEN you show "Her Husband's
Secret" there is no excuse for not
having every shop window in town
shouting the fact to passersby through
artistic window displays.
There is an assortment of beautiful
stills which will enhance the sel ing
value of the window. The decoration
which you can offer the merchant will
sell his goods as well as boost receipts
for your show.
There have been a large number of
National Tie-Ups arranged for you.
Use them all. Get in touch with the
merchants handling the products, and
make sure that they get display ma-
terial from the jobbers, if there is not
already a sufficient quantity on hand.
The national advertisers are enthusi-
astic. They will give you whole-
hearted cooperation. But it is up to
you to do your share also.
In addition to the windows featui ing
National Tie-Up products, make liberal
use of the local tie-ups. For instance,
there is no National Tie-Up on pearls
for "Her Husband's Secret." Yet
there are some very fine stills of Patsy
Ruth Miller displaying ropes of these
rare gems. The local jeweler will be
glad to avail himself of the opportunity
to tie-up his shop window with this
radiant star.
There is no National Tie-Up for
gowns — but every shop in town cater-
ing to femininity will be happy to dis-
play your stills and your theatre's an-
nouncement of "Her Husband's
Secret" in connection with its mer-
chandise.
Take full advantage of every ex-
ploitation idea set forth in this section.
Save the section for future reference.
Re^d the press sheet put out by First
National, and profit by the advance ex -
ploitation book they have issued.
Every window you secure means ad-
ditional dollars at the box-office. So
it is up to you to merchandise this
film so that you will extract every last
admission for your showing.
The material is all prepared for you.
But it is you, yourself, who are re-
sponsible for using it in selling the
show to your public.
Don't overlook the Special Show-
manship Supplement yet to be issued
by Exhibitors Trade Review on this
picture.
Above, two other stills from First Na-
tional's "Her Husband's Secret" that may
be used effectively for tie-ups with beau-
tifiers, hats, gowns, hair dressing estab-
lishments and all types of window displays.
Here to the left are some more
of the special pictures posed by
Miss Miller to aid you in ex-
ploiting First National's "Her
Husband's Secret" through the
medium of displays in the win-
dows of clothiers, modistes, etc.
March 14, 1925
Page 45
Sport clothes will always allow for a
good opportunity for local and na-
tional tie-ups. Some very attractive
clothes are worn by the favorites that
appear in this First National success-
ful picture, "Her Husband's Secret."
Here is ?. quaint still that can be used
effectively for a tie-up with some re-
putable piano house, or by the lead-
ing music stores in your neighbor-
hood. It is one of the many
shown in "Her Husband's Secret."
Kiddie clothes, or just good photography
can be made to work for you in conjunc-
t.on with this still from First National's
"Her Husband's Secret."
Borden's Milk Com-
pany is always "ready
to put over some cork-
ing tie-ups for such
splendid opportunities,
especially when a grain
of humor is in the pic-
tures. "Her Husband's
Secret," produced by
First Nat!o~rl. is chuck
full of these high lights.
Nothing like a show
or contest that will
allow your patrons
to dig into their
cedar chests for
g randmother's
clothes. There is
something appealing
about these clothes
of days gone by.
Why not put on an
Old Fashioned
Fashion Show, just
for the fun of it?
You'll be surprised
at the many en-
trants that will de-
sire to participate in
such a miniature
carnival. There is a
whole series of these
old fashioned stills
pvailable for this
First National "Her
Husband's Secret."
Page 46
NATIONAL
SECTION
Exhibitors Trade Review
The sartorial
elegance of An-
tonio Moreno as
depicted in a
wide variety of
stills from First'
National's "Her
Husband's Se-
cret" will secure
space for win-
dow displays in
every shop
stocking mer-
chandise worn
by all men.
Ready Made Audiences Ticket Selling Title
THE story from which "Her Hus-
band's Secret" was adapted comes
from the versatile pen of May Edg-
inton, and was published in the Satur-
day Evening Post under the title
"Judgment".
This writer is also the author of
"Secrets", "Triumph", and other
proven box-office vehicles. The
fact that it appealed in the
Sateve post is a guarantee that a
goodly percentage of the folks in
every town are familiar with the
story and will voice their ap-
proval at the ticket-window
when you show the picture.
Be sure therefore to let them
know that it is a Post story. One
way would be to secure the co-
operation of the largest dealers
in permitting you to affix small
stickers to all copies of their
Saturday Evening Post calling
attention to your picture.
A tie-up of this nature will al-
most automatically carry win-
dow space with it, for the deal-
ers will be glad to feature stills
from the production with a magazine
display.
Post cards sent to your mailing list
may direct attention to the story as
follows : ■ "Do you remember May Edg-
inton's big story "Judgment" in the
Saturday Evening Post? It has been
picturized as "Her Husband's Secret"
and will be shown at the City Theatre
next week."
THERE is something enthralling
about any sort of a secret. Some-
thing that has piqued the curiosity
of mankind since before the Sphinx
Even the smallest children indulge in
secrets. And when it comes to "Her
Battle Cry"
showmanship takes
With a good picture
But only half. The
"Shouting the
The big battle of
place at the box-office,
the fight is half won.
other half is the exploitation campaign be-
hind the picture.
"Her Husband's Secret" has all the ele-
ments necessary to a good gross. So you
are a fifty percent winner as soon as you
book it. But before you are a real victor
you must smash over a showmanship K. O.
The material is presented to you free of
charge. All you have to do is use the
ammunition. The publicity gun is loaded.
You pull the trigger. Remember — Exploi-
tation is the battle cry of Showmanship!
Use of Lithos
THE 24 sheet is a particularly com-
pelling piece of showmanship
paper. It depicts Antonio Moreno
with Patsy Ruth Miller in his arms with
her fingers to his lips, thus stressing the
"Secret" phase of the picture. It will
make a perfect cut-out.
The 6 sheet is a drawn picture
showing the mother in the pro-
log and will do admirable work
if made into a shadow box with
the figures in the foreground
and the silhouette in back.
The 3 sheets show love scenes
between Moreno and Miss Mil-
ler, and also picturize the scene
in which Moreno lies upon the
rocks after his daring leap. The
1 sheets show Miss Miller, Mo-
reno and David Torrence in
tense postures, and also dupli-
cate the 24 sheet described.
Husband's Secret" you may well imag-
ine that Everywoman will want to
know all about it. The men, too, will
demonstrate their interest in learning
if this particular husband's secret ap-
proximates those which they have hid-
den in their hearts. Use this 'secret'
idea in all your exploitation, advertising,
displays, and other publicity materials.
Teasers Pave Way
UTILIZE the drawing power
of the title in staging a teas-
er campaign that will really- ex-
cite the interest and curiosity of
your potential patrons before opening.
Newspaper contests, articles calling for
replies from readers — and offering
prizes for the best letters — and similar
publicity will a!l help direct attention to
your offering.
Some such query as "Should a Wife
Know Her Husband's Secret?" will
bring comment from the people.
March 14, 1925
NATIONAL
SECTION
Page 47
Sell Yow Goods RXTR A ! The "Ey — Have h
Display Your Merchandise in the
Town's Shop Windows
Local shops are like old friends, and
when you feature your attraction in a
display in their windows, it is as
though these local institutions were
personally recommending your show.
For the Ladies
Make a note of these numbers
in connection with displays of women's
wear.
Nos. 55-P, 104-P, 106-P, 107-P, 108-P,
109-P, 110-P, 215-P, 216-P, 219-P,
221-P, 218-P, all show Patsy Ruth Mil-
ler in specially posed photographs
showing magnificent evening apparel of
different sorts. There are others show-
ing afternoon frocks, dressing robes,
and other feminine clothing.
Style Comparison
Your window may also be used for a
comparison of the 1900 styles with
those of today. Note this: There are
a number of beautiful poses of Miss
Miller for general display purposes
which you may secure on special order.
See vour exchangeman about this.
There are stills that will tie-up with
iewel displays— Nos. 215-P, 216-P,
218-P, 220-P, 221-P, No. 70 and
several others will enable you to
get space in a sporting goods window.
Many of ihese stills will also tie-up
with shoe shops, hosier)' displays, and
so on.
For the Babies
There are several utterly charming
children featured in this production.
Stills of these kids will enable you to
secure window space from dealers in
any commodity having to do with the
rising generation.
Baby foods, nursing bottles, and all
the paraphernalia used by the very lit-
tle tots may be featured together with
appropriate stills. Then there are
others showing the older child playing
with his hobby horse, wooden soldiers,
and other toys.
For Men Only
By using stills of Walter McGrail in
the well-known grey derby, "gates
ajar" collar, ascot tie, and other , funny
clothes worn in 1900, you may estab-
lish a contrast in a men's window sim-
ilar to that in a display of dresses.
Antonio Moreno is the glass of
fashion throughout the picture, and
stills of him will tie-up with any article-
of masculine wear you may desire.
Big Special Tie-Ups With
National Manufacturers
on 'Her Husband's Secret*
Note: For these Tie-Ups material
has been furnished direct to
the various manufacturers
and their advertising agencies,
and the displays will be
.placed direct. But don't take
a risk. Get in prompt touch
with the local dealers so they
may notify their jobbers.
ECLIPSE LACES
Patsy Ruth Miller has been pho-
tographed in a great variety of poses
featuring this product. The manu-
facturers are sending out specially
designed art window displays and
posters. They are also advertising
in magazines during the run, "Her
Husband's Secret" giving direct
connection with the film.
FASHIONKNIT TIES
Antonio Moreno, Fashionknit
neckwear and "Her Husband's
Secret" are all featured on post-
cards furnished all Fashionknit
dealers. Pictures of Moreno are be-
ing used in advertising both picture
and product in windows, showcases
and in national magazine advertise-
ments.
MONARCH BRAND COFFEE
Reid, Murdock Company, Chi-
cago, manufacturers of the nation-
ally known Monarch Brand food-
stuffs, have a series of advertising
posters featuring Patsy Ruth Miller
and "Her Husband's Secret" in con-
nection with many of their products.
Remember the big hit this made
for "The Silent Watcher"?
PATRICK SHIRTS
The manufacturers of this
product are sending from Duluth to^
all their dealers specially prepared
advertising material in which their
merchandise is tied-up with Mr.
Moreno and "Her Husband9 s
Secret."
AMERICAN OPTICAL COMPANY
Special cards are going out to all
dealers featuring a big tie-up on
"Her Husband's Secret." Miss Miller
in some special poses is featured.
CAMMELINE FACE POWDER
Elustrated portrait bulletins are
being issued to all dealers bv this
concern. The pictures are of Miss
Miller, and "Her Husband's Secret"
receives specific mention. ■
Let the Town See About Your
Show With Its Own Eyes
Don't forget — "they buy through
the eye". That is the reason why mer-
chants show their goods. You are sell-
ing "Her Husband's Secret". Show
them what you have.
Here are a few suggestions for
simple "ballys". They may be adapted
to your particular needs, and may also
serve to suggest many others.
Back Number Flappers
Nothing will attract greater atten-
tion or cause more comment than a
couple of girls, or a girl and a man at-
tired in what was the last word in fash-
ion back in 1900.
You may see the styles in the stills
Take a look — you'll agree such a bally
will be good for a laugh. If you can
secure an old time "horseless carriage"
and load it with beaux and belles attired
in this fashion, do so.
Advertise the fact that there were
flappers even in those days, and that
they will appear at such-and-such a
place at such-and-such a time. "
The Eternal Question
A secret always implies a question.
Make use of the interrogation point in
ballyhooing "Her Husband's Secret".
A huge question mark may be fashion-
ed from cardboard. Paint it red and
have it carried through the streets by a
man who may bear placard reading:
"Her Husband's Secret" — What Was
It? See the Answer at the City The-
atre.
Use the question mark idea in a tie-
up with the local transportation com-
pany. Have the cars bear a card car-
rying the question mark, the name of
your attraction and your theatre.
The Secret Chest
Secure a box or trunk — or have one
constructed of cardboard. It may be
placarded to the effect that it contains
"Her Husband's Secret" and will be
opened at your theatre on a certain
date.
The chest should be displayed in the
lobby as well as carried through the
streets, and it will help to distribute
keys, a few of which will actually open
the trunk. Those possessing the win-
ning keys will be entitled to free ad-
missions. Or cardboard keys may be
used each advertising the attraction and
each being numbered. On opening night
a sign out front may indicate the win-
ning numbers.
Page 48
NATIONAL
C
R
O
s
s
w
o
R
D
P
U
Z
Z
L
E
SECTION
Exhibitors Trade Review
F
O
R
4H
&
K
H
Li'
S
E
A
N
D
'S
s
E
C
R
E
HORIZONTAL
■Full of spite. 1-
-May Edginton's popular SaturJyy
Evening Post story. 2-
-Changed. 3-
-Implement for toasting. 4-
-Tasniania (abbr.) 5-
-Concludes. ■ 6-
-Large Australian bird (pi.) 7-
-Stick used in billiards. 8,
■Half an era,
-Believe. 10-
■One who pretends superiority. 11-
-Royal Marines (abbr.) 12-
-Solemn promise. 13-
■Impertinent. 14-
■New name for Christiania, Norway. 15-
■Enemy. 16-
■Rises up on hind legs. 21-
■Matter. 22-
-C o n c i s t? 2 9~
Plumber's tool (pi.) 30-
-Broom made of twigs. 33-
•Popular name for a movie theatre. 34-
■Tenth month (abbr.) 36-
•Pronoun. 37-
Near. 38-
■Also 40-
■State Militia (abbr.) 42-
•Keystone State (abbr.) 43-
•Given name of author of "Judgment." 44-
■Upon. 46-
-Chinese river. 48-
-Toward. 50-
Author of "Judgment" (poss.) 53-
■For example. 54-
■A beverage. 55-
-Point of compass. 56-
-Public announcements ((abbr.) 58-
The yew tree (old Eng.) 59-
■Boy. 61-
■Form. 64-
■South Africa (abbr.) 65-
•Editor (abbr.) 70-
■Man who directed "The Sea Hawk" for 71-
First National Pictures. 72-
Vivacity (colloq.) 74-
■Southern state (abbr.) 75-
-Negative. 76-
■Part of "to be." 77-
■Greek letter. 80-
•Fifth sign of Zodiac. 83-
■Male star in "Her Husband's Secret" 86-
now playing at 87-
89 — Female star whose given name is 89-
Patsy. 90-
92 — Popular summer sport. 91-
94 — Article worn around the neck. 93-
96 — Railroad (abbr.) 94-
98 — Moose. 95-
99 — Devoured. 97-
100 — Deputy Adjutant (abbr.) 100-
101 — Main artery of human system. 102-
105 — East Indies (abbr.) 103-
106 — Rapid transit (abbr.) 104-
107 — Intensely bitter medicine. 107-
rtl 0 — Actress whose given name is Ruth. 108-
112 — Actor playing in "Her Husband's Se- 109-
cret."
114 — Houses of worship. 111-
115 — Those who sit. 113-
17-
18-
19-
20-
22-
23-
24-
25-
26-
27-
28-
30-
32-
34-
35-
37-
39-
41-
43-
45-
47-
48-
49-
51-
52-
54-
55-
57-
60-
61-
62-
63-
65-
66-
67-
68-
69-
71-
73-
75-
76-
79-
81-
82-
83-
84-
85-
VERTICAL
-Popular name for most popular
weekly.
-City in Kendall county, Illinois.
-Possessive pronoun.
-Topographical engineer (abbr.)
-Before.
-Automobile mud-guards.
-Milk bags.
31, 88 — Title of picture now playing
at
-Last.
-Makes twofold.
-Popular name for gasoline.
-Manuscript (abbr.)
-And so forth.
-Prefix denoting "a nerve."
-Huge.
-Scene for a movie.
-English Naval Officer (abbr.)
-Court order.
-Portion.
-Worthless leavings.
-Achievement.
-Errors excepted (abbr.)
-Religious denomination (abbr.)
-Thus.
-Social reformer (abbr.)
-Least common multiple (abbrt.)
-Exist.
-College degree (abbr.)
-The present time.
-Walks through water.
-Having a given tone.
-Used in washing.
-Implement for writing.
-Feminine possessive pronoun (Italian.)
-Symbol for Yttrium (pi.)
-Australian state (abbr.)
-Healthy.
-A vessel used for pouring tea.
-Jailer.
-Pronoun.
-One who dyes
-Spanish (abbr.)
-Level.
-Indefinite article.
-Printer's measure.
-Momentary calm.
-Accomplish.
-Girl's given name.
-5280 feet.
-Concerning.
-Those who oil.
-Adages.
-Southern state (abbr.)
-Expanse of land.
-To slide on wet pavement.
-Conveyance.
-Wooden boxes.
-Character taken by actor in a movie.
-Twelfth month (abbr.)
-Edge.
-Temporary fire plug (abbr.)
-American Federation of Labor (abbr.)
-Skill.
-Permit.
-Unit.
-Diphthong.
■Smallest state in U. S. (abbr.)
Gold Gatherers
Press Sheets and Exploitation
Books Sell Your Show
To the Public
Xhere is no other business in
which the retailer receives specific
information as to just how he may
dispose of every bit of purchased
merchandise at a profit.
That is exactly what happens
every time you book a photoplay.
With each picture you are provided
with a sales campaign that guaran-
tees you a profit if you utilize it.
These sales campaigns are clearly de-
fined in the press sheets and exploita-
tion books. Any one engaged in re-
tailing motion picture entertainment
who fails to take advantage of them
should not be exhibiting — and won't be
for long.
Bankroll Builders
Consider, for instance, the newspaper
press sheet and the special advance ex-
ploitation book that First National has
put out to insure your profit on "Her
Husband's Secret".
Both are fairly teeming with ideas
on every phase of showmanship as it
may be applied to the particular pic-
ture in question. There is no general-
ization— no impracticality. Every idea
is a selling idea, and each applies spe-
cifically to one particular film.
Nothing is omitted. There are re-
views, readers, program fillers,
"human interest" stories that any
editor will print, ad cuts and copy,
catchlines, tie-ups, ballyhoo stunts,
contests, lists of accessories and
suggestions as to their uses, lobby
cards, facsimiles of the paper, even
cross word puzzles!
Know Your Business
A single thorough reading of the
special exploitation book and you will
know more about "Her Husband's Se-
cret" than May Edginton who wrote the
Satevepost story, or Frank Lloyd who
directed the picture.
You will know the length of the
film, its running time, the intimate his-
tory of the players, the story of the pic-
ture, the elements to stress in your ad-
vertising and exploitation, the show-
manship ideas that have been thought-
out with special reference to their fit-
ness.
Study the press sheet, read the ex-
p'oitation book, save this section for
reference when you show the film,
and make use of the coupon
through which you may receive free
of charge tips on special additional
exploitation especially fitted to meet
your requirements.
March 14, 1925
NATIONAL
SECTION
Page 49
"oAd" Copy That Cops the Coin
What to Say and How to Say It
To Get Results
EVERY article offered for sale possesses some well-
defined "selling points." The clever_ salesman
pounds these points home with all the vigor at his
command. The dub flounders about in a maze of words
and generalities that serves only to confuse and annoy the
prospect.
You are selling "Her Husband's Secret". And you
are selling it through the excellent and universally used
medium of newspaper advertising. There are certain es-
sential "selling points" you must register. What are they !
1st: The names of your attraction
and your theatre.
2nd: The names in the cast which
possess box-office value.
3rd: The director, Frank Lloyd.
4th: An impressive line indicating
the picture's theme.
These are the fundamentals. Of
course you may dress them up. Cuts
will help. Perhaps the use of a ques-
tion mark to arouse curiosity, or some
other eye attracting "trick."
One of the attractive cuts available to exhibitors for newspaper
advertising on the First National's "Her Husband's Secret."
Exploit the Cast
Make Others Work
There is undoubted pulling power
in the names of Antonio Moreno, Patsy
Ruth Miller, Ruth Clifford, Phyllis
Haver, Walter McGrail and others of
the cast. Those who are most popular
in your community should be played up
most.
Avoid These
Then there are things to be avoided.
And of these perhaps the most import-
ant are :
1st: Avoid crowding. White Space
makes your ad stand out.
2nd: Avoid an arrangement of copy
that makes reading difficult.
3rd: Avoid anything tending to de-
ceive your patrons. -
4th: Avoid any but the simplest
words and shortest sentences.
There are some excellent examples
of advertising copy in the press sheet.
It is not necessary to use them word for
word. Read them over for suggestions
— for ideas. Then put the thought in
'your own way.
Advertising after all, is a matter
of salesmanship. Consider the
product you are offering, think out
carefully its strongest points, then
pound home your selling talk and
you will reap the reward accruing
from all good advertising.
If you put across a cooperative news-
paper ad covering a single or double
page spread, you are making all the
merchants who appear in the advertise-
ment work for your theatre and "Her
Husband's Secret."
Not on'.y will such a tie-up smash
home the name of your attraction, but
the merchants themselves will be inter-
ested in your picture. They will do all
they can to put the film over in a really
big way. Get busy and make the whole
town work for you and "Her Hus-
band's Secret."
Feature the Features
In creating your ad copy spend some
time thinking just what the big features
of your picture may be. For instance,
in "Her Husband's Secret" there is ad-
ditional selling material in the fact that
the film is an adaptation of a Saturday
Evening Post story. This should ap-
pear in your copy, and the name of the
story, "Judgment," should be men-
tioned so that connection between the
story and the picture may be established
in the minds of your readers.
Something for Nothing
SO that every exhibitor may collect a hundred percent gate
on "Her Husband's Secret" a SPECIAL SHOWMANSHIP
SUPPLEMENT will be issued by Exhibitors Trade Review
stressing exploitation angles omitted from this section, the
press sheet and the advance exploitation.
In order that this supplement may specifically cover your particular
Showmanship problems, indicate on this coupon what sort of exploitation
you especially desire. Then clip the coupon and mail it to Ehxibitors
Trade Review.
EXHIBITORS TRADE REVIEW,
45 West 45th Street,
New York City.
Gentlemen :
Send me the SPECIAL SHOWMANSHIP SUPPLEMENT outlining additional
exploitation on "Her Husband's Secret" which will be shown at my theatre
about
. City .
, Manager
. Theatre
. . . State
Page 50
Exhibitors Trade Review
NATIONAL TIE-UPS
FOR
"HER HUSBAND'S SECRET"
Franklin
Knitting Mills
200-5th Avenue,
New York
Product: "Fashionknit"
Neckwear
Display: Postcards,
Posters
Tie-Up: Haberdashers
Reid, Murdock
Company
Clark Street,
Chicago, 111.
Product: "Monarch"
Brands
Display: Posters
Tie-Up: Food Shops
WHEN you book "Her Husband's Secret" get in
touch with the local merchants selling the na-
tionally advertised products with which the pic-
ture has been tied up. If display material has not been
forwarded to them, see that they communicate promptly
with the manufacturers or the jobbers. You will re-
ceive one hundred percent cooperation in this big mutual
publicity campaign.
Split-A-Page Ad With
Local Tie-Up Merchants
THIS page has been arranged so that the same
lay-out may be used for a page or double truck
cooperative advertisement in which your thea-
tre and eight local merchants will be prominently
featured in connection with "Her Husband's
Secret."
The copy in each case should tie-up positively
with the name of your attraction. Thus, the
secrets of beauty, health, appearance, complexion,
good eyesight, smoke-joy are held by the various
advertisers — but for information as to "Her
Husband's Secret" the town must visit your theatre.
The Patrick
Company
Duluth, Minn.
Product: "Patrick"
Shirts
Display: Cards, Posters
Tie-up: Haberdashers
American
Optical Co.
Southbridge,
Mass.
Product: Optical Goods
Display: Cards, Posters
Tie-Up: Opticians
Fontanis, Inc.
116 West 39th Street
New York City
Product: Perfume and Toilet
Requisites
Display: Posters
Tie-Up: Druggists and Beauty
Parlors
Julius Klorffein Co.
141-5th Ave.,
New York
Product: Garcia Grande Cigars
Display: Cards, Posters
Tie-U p : Tobacconists
Wm. P. Goldman, Inc.
12 East 14th Street
New York City
Product: Clothes for Men
Display: Posters
Tie-Up: Clothing Stores
The Borden Company
350 Madison Ave.,
New York
Product: "Borden's" Milk
Display: Cards, Pamphlets
Tie-Up: Food Shops
Frank Katz Hat Company
721 Broadway,
New York
Product: "Society Club" Hats
Display: Posters, Cards
Tie-Up: Haberdashers
March 28, 1925
Page 53
TTie 'Bkj Little Feature
'Dog Days'
Pathe-Hal Roach
2 Reels
In this comedy "Our Gang" proceeds to col-
lect every stray mongrel in the neighborhood and
teach it tricks. The picture winds up at the house
of Mary, a jaded young society lady of ten who
gives the boys a party.
While not quite as amusing as some of
the earlier releases of the series, "Dog Days"
is quite entertaining screen fare. The kids
go about collecting pups as boys have a
habit of doing, and they also get into con-
siderable mischief which has been known
to happen also. They espy one of the
wealthy children of the neighborhood out
for her morning ride in her pony cart being
carried off at a great rate by a runaway
horse. One of their hounds rushes to the
rescue, and the little lady, with proper grati-
tude, invites them one and all to her party.
They do not seem to fit in so well with
the gathered aristocrats, but this does not
in any way interfere with their having a
good time. The situations at times are a
little strained, and the comedy not as spon-
taneous as in some of the earlier releases,
but none the less "Dog Days" is one of
the "Our Gang" series and as such will more
than justify the faith of any exhibitor. These
Hal Roach sketches of kid life are deserved-
ly popular with the fans.
* * *
'A Dangerous Peach"
Century
2 Reels
This one has to do with the trying experiences
of a shipping clerK, who opens a crate containing
a German police dog. His boss, finding out that
it is addressed to a woman he admires, delivers
it in person and arrives just in time to become
involved in a domestic tangle.
Al Alt is the leading player in this fast-
moving Century comedy. Al is seen as an
assistant shipping clerk who discovers a crate
marked for a Mrs. Wilson. He opens the
box and a police dog jumps out and runs
away. Al gives chase and finally recovers
the "dog, but in opening the crate, he ac-
cidentally slips in, and the slide door drops.
Al's boss, who is in love with Mrs. Wilson,
delivers the crate, and is making passionate
love when she shouts that her husband is
coming. The boss hides, and hubby arrives
and hears a noise from the crate. Opening
it he discovers Al, there is a volley of shots
and Al makes anything but a dignified exit.
While the humor is broadly slapstick, there
are some good laughs in this two-reeler.
"Hard Boiled"
Pathe
2 Reels
A dutiful son gives a birthday party for his
mother with all the best intentions m the world,
but evervthing in the world goes wrong, mostly
because 'of the incompatibility of the assembled
relatives.
This is Charlie Chase's first two-reel
comedy, and if it presages what is to come,
we may look to great things from Charlie
and Hal Roach, for it is fine comedy. Charlie
gives a birthday party at his home for his
mother and invites all his relatives for the
festivities. Like so many relatives, they
don't seem to hit it off very well, although
Charlie certainly does all he can to entertain
his guests. One of the most amusing bits
in the film is the sequence wherein he gives
an imitation of a ventriloquist much to the
disgust of the family gathering, who try
to show him up. There is some excellent
pantomime here that will provide plenty of
laughs No exhibitor can possibly go wrong
booking "Hard Boiled," which is easily one
of the best things that Chase has done. It
SHORT SUBJECTS REVIEWED
IIS THIS ISSUE
Dog Days (Pathe)
Dangerous Peach, A (Century)
Hard Boiled (Pathe)
Idaho (Pathe)
Kicked About (Universal)
Neptune's Nieces ( Pathe)
Pathe Review No. 11
Puzzled By Crosswords
(Universal)
Should Husbands Be Watched?
(Pathe)
Welcome Granger (F. B. O.)
was directed by Leo McCarey and the cast
includes James Finlayson, Noah Young,
Katherine Grant and Florence Lee.
In exploiting this one, play up Charlie
Chase and mention the fact that it is a Hal
Roach corned)'.
idaho"
Patheserial
First Three Chapters
The plot concerns a family which sets out in
search of wealth. The brother is first killed, and
then the fa*her, and the daughter, vowing ven-
geance, dons a boy's clothes in order to hunt
down the ' murderers. The only ones who know
the girl's secret are a country doctor and a dis-
patch rider, who offers to help her.
This Patheserial deals with the days of
the early gold rush in Idaho. The action
takes place at a time when riot rode in the
saddle and lawlessness flourished, with law
and order practically unknown. There is
plenty of action, a wealth of characteriza-
tion, some excellent scenic background and
well-sustained suspensive interest. The first
three episodes shown for review give indi-
cnt'ons of a story with fine melodramatic
action and sure-fire serial situations. A
good pace is established in the first chapter
which gathers momentum as the action pro-
gresses, leading up to a climax in the third
episode which ends in a terrific fight between
QfjeKrjuse^pfi Ft ATU R E
i ihb
Is doubly represented on Broadway this week.
"Koko the Barber" is playing the Rivoli
and "Do You Remember," one of Red Seal's
' Gems of the Screen," at the Rialto. Koko
is especially fortunate in that he may canter
along with the "Thundering Herd" for two
weeks or more.
Edwin Miles Fadman, Pres.
1600 Broadway. New York City.
the hero (played by Mahlon Hamilton) and
a band of desperadoes.
Mahlon Hamilton in the leading role, that
of the dispatch rider, makes a manly and
capable hero while Vivian Rich is a charm-
ing foil for his ardent wooing. The film
was well directed by Robert F. Hill, and the
story is more logical and convincing than the
usual run of chapter plays. With its thrills
and stirring action, it should prove highly
profitable wherever serials are popular.
In the issue of Feb. 7 of Exhibitors Trade
Review there are several pages devoted to
the exploitation angle of "Idaho."
'Kicked About"
Universal
2 Reels
Eddie Gordon and his gang deprive a fruit dealer
of his means of livelihood, and is offered the choice
of thirty days in jail or the alternative of joining
the force and capturing the town's chief desperado.
He takes the latter as the least of two evils and
makes good. As a reward he is assigned to the
bomb squad.
This is pretty lively comedy with action
galore, although it is slapstick stuff of the
broadest kind. After being given a rather
large order to fill, that of capturing a famous
desperado, Eddie takes a terrific beating, be-
ing thrown out of buildings and hurled
through fences and what not. However, he
brings down the criminal and is hailed a hero
by all and sundry. As a reward for his
bravery, he is assigned to the bomb squad.
Some of the situations are strained and
absurd, but there are others quite humorous
which compensate for the rough and tumble
scenes. It moves at a fast pace, however,
and should prove satisfactory wherever slap-
stick comedies are enjoyed.
Pathe Review No. 11
Pathe 1 reel
Another instalment of "The Secrets of
Nature" represents the principal feature of
the Pathe Review No. 11. This subject con-
sists of "the life story of the Cabbage White
Butterfly" and was produced with the co-
operation of the Natural History Museum
of London. Other interesting subjects in
the Review are the "Visiting Our Own
America" series of Pathecolor, showing the
interesting points of the City of New Or-
leans ; and "Assorted Steps" the inside story
of a dancing diversion.
The gradual development of the caterpillar
into a butterfly is vividly shown on the
screen, the actual transition taking place be-
fore your eyes. It is instructive and inter-
esting. The color scenes of the charming city
of New Orleans are unusually attractive,
showing the civic pride which these citizens
have in their city.
* * *
"Puzzled by Crosswords"
Universal I 2 Reels
This one concerns itself with a cross-word puzzle
fan and the trouble which ensues because of his
attachment to this newest kind of indoor sport He
almost loses his fiancee through his devotion to this
popular craze.
Eddie Gordon, a new recruit to the Uni-
versal ranks in the comedy field, is seen as
the crossword fan in this entertaining and
ingenious little comedy offering. It is strange
that this popular diversion was not made
capital of before, for it offers no end of
amusing ideas. The first scene shows Eddie
surrounded by puzzles on all sides, studiously
delving into a raft of dictionaries and glos-
saries. He is interrupted in his intellectual
pursuit by his sweetheart, who has lost
Page 54
Exhibitors Trade Review
patience with him because of his neglect of
her for the cross word enigma. She drags
him off to be married but on the way he
gets into no end of difficulties. He is
knocked down for asking a strange girl for
a five letter word for "kiss," and after a
number of exciting experiences, is finally
hailed into the police court where all busi-
ness is suspended once Eddie begins to ask
the officers to supply him with cross words.
The girl, somewhat disturbed and angered,
marches him off to a minister's after first
making sure that she relieves him of his
pencils and puzzles. An amusing burlesque
on this important national pastime, "Puzzled
By Crosswords" will unquestionably appeal
to any audience.
* * *
"Neptune's Nieces"
Pathe-Sportlight 1 Reel
Grantland Rice's newest offering, "Nep-
tune's Nieces" shows a group of famous
swimmers of a New York women's club
training for the coming season in the warm
waters and peaceful serenity of sunny Ber-
muda. The fancy high diving, successful
strokes and other interesting exhibitions of
grace and speed in the water forms the basis
of this reel, with feats of real skill performed
by such expert swimmers as Gertrude Ederle.
Helen Meany, Helen Wainwright and Aileen
Riggin. The film is entertaining and instruc-
tive and the camera has caught some re-
markable under-water shots of the swimmers
in action. It will supply the place of a
filler on any program without boring your
audience to death.
"Should Husbands Be
Watched?"
Pathe-Roach 1 Reel
This has to do with a pair of newly-weds who
arrive at that state of independence where they
acquire a maid. Wifey hecomes jealous of the
pretty maid who is the cause of all their troubles.
Here is Charlie Chase again in another
Hal Roach laugh-provoker. There are some
genuinely amusing situations in this comedy
which center about the acquisition of a maid.
The young couple' were doing quite nicely
until Charlie got a raise and engaged a
pretty maid. Not knowing just how to act,
the couple have rather a miserable time of
it. And then the maid is rather particular
requiring Charlie to drive her home, which
he does with the gallantry of a true gentle-
man. His wife is jealous, however, and
climbs into the back of the car. When she
discovers that Charlie is on the level, she
becomes repentant, and walks home in tears.
Charlie follows in the car, trying to persuade
her to ride home with him. She nods her
head, vigorously declining. A
policeman, seeing all these goings-
on, takes Charlie for a masher,
and almost marches him off to the
station house. There is plenty of
fun crowded into this reel and
you cannot do better than to book
this Chase film.
makes a charming foil for his ardent woo-
ing. Others in the cast are Albert Cooke,
Kit Guard and Stanley Taylor, and they all
give a good account of themselves. The
stories in this series are being written by
H. C. Witwer whose "Go-Getters" enjoyed
such popularity. The direction is by Wes-
"Welcome Granger"
F. B. O. 2 reels
A youth about to enter college is in-
fluenced in his choi.e of a board'ne
house by the presence of 'he come'v
granddaughter of the landlady. He falls
for the girl and becomes engaged in a
battle with a rival for the girl's hand.
This is the first of a new issue
of comedy se-ies "The Peace-
makers" in which the pleasing
Alberta Vaughn is featured. The
characters center about a small
college town, are rich in humor
and well done. The types are
true to life, the story is simple
and logical and should afford
pleasant entertainment. George
O'Hara as the college youth is
well cast and Alberta Vaughn
Glenn Tryon, a Hal Roach star is seen
with Blanche Mehaffey in "The Haunted
Honeymoon," a screaming Pathe comedy
written about an excited honeymoon.
ley Ruggles, and the series bids fair to es-
tablish new records, for the story is clean,
rich in character type and entertaining.
Educational Announces Big
Release Schedule
Five two reel productions featuring com-
edy stars of exceptional box-office value
will form the mainstay of Educational Film
Exchange's program of releases for March.
The two reel subjects will be surrounded
by a program of twelve single reel releases,
consisting of corned)', drama and novelty
subjects.
The two reel subjects will include one
release each of the Bobby Vernon, Hamil-
ton and Walter Hiers comedy series and a
Mermaid and Christie Comedy. Walter
Hiers, Bobby Vernon, Lloyd Hamilton, Jim-
mie Adams and Lige Conley will bz seen in
ff0
starring parts in the two reel subjects.
"Great Guns" the two reel Bobby Vernon
Comedy will be the first two reel comedy on
the month's schedule. Vernon will be seen
in one of his fastest and funniest comedies
to date and a novel twist is added to the
picture in the plot which lands Vernon on
one of the targets of the Pacific Fleet, with
the big fighting ships at target practice.
The single reel pictures for the week will
include "Welcome Danger," a Cameo Com-
edy with Cliff Bowes and Virginia Vance
t1'- r< prW Cameo team, supported by Eddie
Nelson, the well known Vaudeville performer
wno has entered pictures. So much promise
was shown by Nelson in the making of this
Cameo Comedy that he will be later starred
in Mermaid Comedies.
"Our Six Legged Friends" one of the
series of microscopic pictures produced for
Principal Pictures by Louis H. Tolhurst will
also appear on the first week's schedule.
Familiar insects are studied under the ultra
powerful microscope and many interesting
and entertaining features of the tiny creat-
ures will be shown.
Lloyd Hamilton will be seen in "Half a
Hero," a Hamilton Comedy, the second week
of the month. Hamilton will appear minus
his familiar make-up, in one of the big
sequences of the picture and will be seen
as a traffic cop. He will be supported by
Dorothy Seastrom, his beautiful blonde lead-
ing lady. The picture was directed by Fred
Hibbard and is one of the last to be made
by this well known comedy director before
his death a few weeks ago.
"Two Cats and a Bird," one of Earl Hurd
Pen and Ink Vaudeville series, a comedy in
cartoon, will complete the week. "Props,"
the character created by Hurd for this series,
will be the central character in this comedy
subj ect.
The third week will see "Hello Holly-
wood," a Mermaid Comedy with Lige Con-
ley featured, forming the backbone of the
program. This comedy will present one of
the biggest comedy casts ever gathered to-
gether on the stages of the Fine Arts
Studios, for Lloyd Hamilton, Lee Moran,
Cliff Bowes, Virginia Vance, Otto Fries, Jack
Lloyd and many other leading and featured
comedians will be seen in the various se-
quences of the comedy. "High Hopes," one
of the single reel Cameo Comedies with
Cliff Bowes and Virginia Vance, will also
be released this week.
The week of March 15 also_ marks the
release of the first of a new series of three
single reel subjects lately acquired for dis-
tribution by Educational. This is a series
of "Fables in Color" which will present three
fantasies done in excellent color photography.
"The Voice of the Nightingale" will be the
first release of the series.
The single reel release for the
week will be the Lyman H. Howe
Hodge-Podge, "Movie Morseles."
Walter Hiers will be seen as
Romeo in "Rarin Romeo," a two
reel Walter-Hiers Comedy with
the rotund comedian appearing in
a great part of the picture as
Shakespeare's immortal lover. As
leading lady he will have Duane
Thompson, and Bill Blaisdell and
Jack Duffy in support. Rosa
Gore, prominent in vaudeville as a
member of the team of Crimmins
and Gore, will also have a pro-
minent part in the comedy. The
single reel release for the week
will be "Merrymakers," a Cameo
Comedy with Cliff Bowes and
Virginia Vance.
Wanda Wiley Injured
in Accident
Wanda Wiley, the popular Century comedy star seems to be
having quite a time of it. Century comedies are released
through Universal and always get a warm reception.
Wanda Wiley, leading comedy
star of the Century Film Corpora-
tion, was seriously injured in a
March 14, 1925
Page 55
motorcycle accident several days ago in
Hollywood, while enacting a scene for her
latest Century Comedy. Strange as it may
seem, the title of the ccmedy is "Met By
Accident." It has been temporarily held-
up pending her recovery.
Miss Wiley, who has gained a reputation
for comedy stunt acting was riding the
motorcycle at a rapid clip and attempted a
trick fall which she has frequently accom-
plished in the past. Her skirt, however,
caught on the saddle of the machine and she
was thrown and dragged.
She suffered severe cuts and bruises and
a sprained back. She was rushed to the
Angelus Hospital where she is under the care
of Dr. Wesley J. Hummell, of Hollywood.
She will be laid up for several weeks, it is
predicted.
* * *
Luddy to Direct Gordon
for Century
Edward I. Luddy, director for the Cen-
tury Film Corporation, who has been direct-
ing Wanda Wiley in a series of two-reelers
for the 1925 market, among them being her
current Century successes, has been shifted
to the Eddie Gordon unit by Julius Stern,
president of the Century organization. Miss
Wiley now is taking a short vacation.
Luddy's first picture with Eddie Gordon
will be "Guilty Conscience," in which Frank
Whitson and Nan Conner will have impor-
tant parts. Both are well known character
players.
* * *
"Uncle Tom's Gal" a New
Century Comedy
Edna Marian plays Little Eva in this new
two-reel take-off.
The Century Film Corporation announces
that it has a burlesque on "Uncle Tom's
Cabin" in the making. The two-reeler is
called "Uncle Tom's Gal." Edna Marian is
the star.
The comedy includes all the melodramatic
incidents of the old thriller, but done in a
funny way. William Watson is directing it,
and Larry Richardson and Les Bates are
in the cast.
Although adapted from the famous book
and play, "Uncle Tom's Gal," is said to have
story of its own, which gives its excel-
lent continuity for a comedy.
News
Reels
in Brief
Pathe News
No. 18
in
ec
New Haven.
Conn. — JEli oars-
men start spring
practice — ifale
crew, Olympic
champions, takes
nrst workout of
season in new
IB-oar barge. 1
— Back to take
the .Pathe News
cameraman
aboard. 2 — Slow-
motion gives a
novel aspect of
the strain i n
rowing — mus-
cular and facial.
js.ie., U-ermany —
"ttotor Ship"
shows power in
test voyage from
Dantzig to Scot-
land— tne Buck-
au, "sailing ves-
sel without
sails" anchors in
harbor after
storm. 1 — E n -
route again —
propelled by its
cylindrical sails
the ships leaves
.tuel Canal. New
York City — Bil-
liard champion
victorious again
— Willie Hoppe,
master of the
cue, defeats Bob
Cannefax in a
close match by
600-554. 1 — Can-
nefax, world's
t h r e e cushion
champion, in ac-
tion — surpassed
by Hoppe in this
match. 2 — Interesting close-ups show just
how Hoppe shoots "draws". Carthage,
Africa — Pathe News presents exclusive
views of one of most important archaeo-
logical discoveries in recent times through
expedition into North Africa, headed by
Count de Prorok. 1 — On the site of Car-
thage— ancient city made famous by the ex-
ploits of Hannibal and sacked by the Ro-
mans in 146 B. C. 2 — A great amphitheatre
s dug out, rivaling in its historic revela-
HAM I LTO N
I ■ COMEDIES ^1
Always add to the Box-Office Profits
when co-featured in the "Ads"
Presents
LLOYD
HAMILTON
Half a Hero"
and
"Hooked"
THE SPICE OF THE PROGRAM" .
Written and Directed by
FRED HIBBARD
Ben Turpin, the famous cross-eyed comedian is caught in a compromising position
in this scene from "The Raspberry Romance," his latest Pathe comedy.
tions, the famous Roman Coliseum. 3 —
When the Carthaginian Senators attended
"shows" at the amphitheatre, they had re-
served seats — with their names inscribed.
4 — Count de Prorok is also first to unearth
an underground town — disclosing how na-
tives adjust themselves to primitive cave
life. 5 — Wonders never cease in this land
of strange civilizations and lost cities —
"skyscraper mud-town" is one of the most
unique discoveries of the archaeologists.
Hiroshima, Japan — Every fireman a star
acrobat. This seems to be the slogan in
Japan, as the Annual Ladder Drill ably
demonstrates. 1 — Two at a time — it's all
the same to him. 2 — Even a drop in mid-
air doesn't jar 'em. Sullivan, Ind. — 51 dead
in mine disaster. Terrific gas explosion
takes its appalling toll — relatives of vic-
tims keep vigil at mine shaft as rescuers
toil below. 1 — For several days the miners
were entombed alive till death overcame
them — a fate similar to that of Collins in
his cave. 2 — Those who were rescued are
near complete exhaustion because of the
deadly fumes. 3 — A well-earned respite for
the heroes of the day. Quebec, Canada —
St. Goddard wins International Dog Derby
— crack drivers and teams defy driving
snow storm and battle frost in canine
event. 1 — An "obstacle" race — Nature's
own. 2 — Emil St. Goddard, 18-year-old win-
ner, completes 123-mile run in 12 hours.
49 minutes.
International News No. 19
Troy, N. Y. — Dynamite lowers huge blast
furnace in spectacular explosion. 1 — Wash-
ington, D. C. — Pres. Coolidge meets Paavo
Nurmi, Finland's running marvel, and Joie
Ray, his unsuccessful American rival.
Nurmi at right. 2 — Washington, D. C. —
Six-foot cops are chosen for the White
House guard — rivalling King George's fam-
ous giants at Buckingham Palace. 3 — Seat-
tle, Wash. — Medical science comes to the
aid of injured American Eagle. New York
City — President's okay makes hobby-horse
riding popular. Electric broncho like that
used in White House proves effective if
you want to keep thin. 1 — For some folks
it's no joke. 2 — A couple of real jockeys
—watch 'em go. Seattle, Wash. — Falls
aplenty as motorcycle champions defy steep
hills. Western riders introduce thrilling
new version of "hare and hounds". 1 —
1 eaning the hilltop — some do and some
don't. Orleans, Mass — (An International
Exclusive) — Desperate efforts fail to free
trapped submarine.
Page 56
Exhibitors Trade Review
Production Chart
Of Short Subj ects
Title
Flying Fever
Short Kilts
Romeo and Juliet
Amelia Comes Back
A Hard Boiled Tenderfoot.
Wall Street Blues
Hobbies
The Puritans
Sweet Daddy
House Cleaning
A Truthful Liar
The First 100 Years
The Prodigal Pup
High Society
East of the Water Plug .
Hoof-Beats
One-Third Off
Why Men Work
A Message from the Sea. . .
Barnyard Olympics
South o' the North Pole..
Th> Happy Years
Lizzies of the Field
Alexander Hamilton
Outdoor Pajamas
The Good Old Summer Time
The Luck o' the Foolish..
Three Foolish Weeks
The Mouse that Turned ...
The Sundown Limited
Spikes and Bloomers
Little Robinson Corkscrew. .
Sittin' Pretty
Hawks of the Sea
Should Landlords Live
Gee Whiz Genevieve
Noah's Outing
Lost Dog
Wandering Waistlines
The Danger Lure
Dixie
Too Maay Mammas
A Lighthouse by the Sea . .
The Hansom Cabman
The Goofy Age
Every Man for Himself . . .
Sporting Rhythm
Riders of the Purple Cows.
The Death Ray
Into the Net
Cowboy Chivalry
Black Magic
Westward Bound
Monkey Business
Bungalow Boobs
The Sky Plumber
The Reel Virginian
On Leave of Absence
The Cattle Raid
The Cat and the Magnet . . .
Hot Stuff
Galloping Bungalows
The Eve of the Revolution.
Stunts
Through the Hills
Sharpshooters
Accidental Accidents
Hot Heels
All Night Long
The Girl and the Gangster..
Midnight Marauders
She Knew Her Man
Fast Company
Love's Sweet Piffle
Gridiron Glory
Unmasked
Good Old Circus Days .
All Wet
Are Blonde Men Bashful . .
Out of the Storm
Ten Scars Make a Man — 8
Deaf, Dumb and Daffy..
The Cannon Ball Express. .
Champions
Lumber Jacks
Ten Scars Make a Man — 9
The Poor Fish
She's In Again
Meet the Missus
Feet of Mud
Kindly Fruits of the Earth.
Ten Scars Make a Man — 10
Noah's Athletic Club
The Mysterious Mystery . . .
Off His Trolley
Nature's Rouge
Meat, from Hoof to Market
Galloping Hoofs, No. 1....
The Royal Razz
PATHE
Subject Length Re
Cartoon (Terry ) 2UUU Aug.
Man Laurel iouu <tu«.
lien Turpin iuuu Hug-
Cartoon (Terry) iuuu Aug.
Spat Family cwu Aus.
All Star 2UO0 Aug.
Urantiand Rice (Sport) ... iiaju Hug.
Ail star ouuu Aug.
Charles Chase IUUU Aug.
Cartoon (Terry) iwu Aug.
Will Rogers 20UO Aug.
Harry Langdon <suuu Aug.
Cartoon (Terry) iuuU Aug.
Our Gang 2U0U Aug.
Ralph Graves 2U0U Aug.
Orantlanu Kice (Sport) ... IUUU Aug.
All Star 2U00 Aug.
Charles Chase 1000 Aug.
Cartoon (Terry) IUUU Aug.
Cartoon (Terry) IUUU Sept.
Spat Family 2U00 sept.
Grantland Rice (Sport) ... iooo Sept.
All Star 2uuo Sept.
All Star auuu Sept.
Charles Chase 1000 Sept.
Cartoon (Terry) 1U00 Sept.
Harry Langdon 2000 Sept.
Ben Turpin 2000 Sept.
Cartoon (Terry) 1U00 Sept.
Our Gang 2000 Sept.
Grantland Rice (Sport) 1U00 Sept.
Ralph Graves 2000 Sept.
Charles Chase ". . . 1000 Sept.
Cartoon (Terry) 1000 Sept.
Arthur Stone 2000 Sept.
Will Rogers 2000 Sept.
Cartoon (Terry) 1000 Oct.
Spat Family 2000 Oct.
All Star 2000 Oct.
Grantland Rice 1000 Oct.
All Star 3000 Oct.
Charles Chase 1000 Oct.
Cartoon (Terry) 1000 Oct.
Harry Langdon 200J Oct.
Glenn Tryon ■• 2O00 Oct.
Our Gang 2000 Oct.
Grantland Rice (Sport) ... 1000 Oct.
Ralph Graves 2000 Oct.
Special 2000 Oct.
Serial (Edna Murphy) .... 10 Chap. Aug.
10 Scars Make a Man No. 2. 2000 Oct.
jEsop Fable 1000 Oct.
10 Scars Make a Man No. 3. 2000 Oct.
JEsop Fable 1000 Oct.
Charley Chase 1000 Oct.
Arthur Stone 2000 Oct.
Ben Turpin 2000 Oct.
Detective Series 2000 Oct.
10 Scars Make a Man No. 4. 2000 Nov.
/Esop Fable Nov.
The Spat Family 2000 Nov.
Sennett Comedy 2000 Nov.
Historical Chronicles Amer.. 3000 Nov.
Sportlight 1000 Nov.
10 Scars Make a Man No. 5. 2000 Nov.
./Esop Fable Nov.
Charlie Chase 1000 Nov.
Roach Stars 2000 Nov.
Harry Langdon 2000 Nov.
Detective Series 2000 Nov.
10 Scars Make a Man No. 6. 2000 Nov.
/Esop Fable Nov.
Our Gang 2000 Nov.
Sennett Comedy 2000 Nov.
Sportlight ." 1000 Nov.
10 Scars Make a Man No. 7. 2000 Nov.
.Esop Fable 1000 Nov.
Charley Chase 1000 Nov.
Arthur Strong 2000 Nov.
Detective Series 2000 Nov
C. W. Patton.
2 reels. .
Roach Studios 2 reels.
Alack Sennett 2 reels.
Grantland Rice (Sportlight) lreel..
Fables Pic. Inc. (Cartoon). lreel..
C. W. Patton 2 reels. ,
Roach Studios 1 reel. .
Fables Pic. Inc. (Cartoon), lreel..
Roach Studios 2 reels..
Mack Sennett 2 reels..
Educational 1 reel..
C. W. Patton 2 reels. .
Fables Pic. Inc. (Cartoon). lreel..
Roach Studios 2 reels.
Mack Sennett 2 reels.
Grantland Rice (Sportlight) lreel..
Educational lreel..
Malcolm Strauss 2 reels.
Roach Studios
1 reel. ,
.Nov
.Nov
.Nov,
.Nov
.Nov
.Dec.
.Dec.
.Dec.
.Dec.
.Dec.
.Dec.
.Dec.
.Dec.
.Dec.
.Dec.
.Dec.
.Dec.
.Dec.
.Dec.
5
12
12
12
12
19
19
19
19
3
19
19
26
26
26
26
26
26
2
2
2
2
2
2
9
9
9
9
9
9
16
16
16
16
16
23
23
23
23
23
30
30
30
. 30
. 30
7
7
7
7
7
13
14
14
14
14
14
14
21
21
Titlt
Mysteries of Old Chinatown
Just a Good Guy
America's Granary
Pathe Review 51
Galloping Hoofs No. 2 .
Down on the Farm
The Rubber-Neck
Bull and Sand
The Invaders
Pathe Review 52
Galloping Hoofs No. 3-...
The Rafs Knuckles
On the Ice
The Sea Squawk
Galloping Hoofs No. 4 ...
One Game Pup
The Big Town
The Plumber
Rough and Tumbling
Pathe Review No. 2
Galloping Hoofs No. 5 ....
Hello Baby
African Huntsman
The Wild Goose Chaser . . .
Pathe Review No. 3
Galloping Hoofs No. 6
Hold That Thought
Laugh That Off
Honeymoon Hardships
Brains and Brawn
Pathe Review No. 4
Galloping Hoofs No. 7 ....
Fighting Fluid
Biting the Dust
Boobs in the Wood
Pathe Review No. 5
Galloping Hoofs No. 8 ...
A Transatlantic Flight ....
Circus Fever
The Beloved Bozo
By Hook or Crook
Pathe Review No. 6
Galloping Hoofs No. 9 ....
The Family Entrance
Bigger and Better Jails ...
Change the Needle
Pathe Review No. 7
Galloping Hoofs No. 10 . .
Fisherman's Luck
The Fox Hunt
Water Wagons
Sportlight
Pathe Review No. 8
Subjtct
Fables Pic. Inc. (Cartoon) .
Roach Studios
Educational
Educational
Malcolm Strauss
Fables Pic. Inc. (Cartoon) .
Roach Studios
Mack Sennett
Grantland Rice (Sportlight)
Educational
Malcolm Strauss
Roach Studios
Fables Pic. Inc. (Cartoon) .
Mack Sennett
Malcolm Strauss
Cartoon (Terry)
Our Gang (Roach)
Mack Sennett
Grantland Rice (Sport)
Educational
Serial
Hal Roach
Cartoon (Terry)
Sennett-Turpin
Educational
Serial
Cartoon (Terry)
The Spats
Mack Sennett
Grantland Rice (Sport)
Educational
Serial
Hal Roach
Cartoon (Terry')
Sennett
Educational
Serial
Cartoon (Terry)
Our Gang
Mack Sennett
Grantland Rice (Sport) ..
Educational
Serial
Roach Studios
Cartoon
Roach Studios
Educational
Serial
Cartoon (Terry)
The Spats
Mack Sennett
Grantland Rice
Educational
Length
1 reel.
2 reels
1 reel.
1 reel.
2 reels
1 reel.
2 reels
2 reels
1 reel.
1 reel.
2 reels
1 reel.
1 reel.
2 reels
2 reels. .
1000
Released
...Dec. 21
..Dec. 21
. . .Dec. 21
. .Dec. 21
. .Dec. 28
. .Dec. 28
. .Dec. 28
. .Dec. 28
. .Dec. 28
. .Dec. 28
..Jan. 4
..Jan. 4
. . .Jan. 4
..Jan. 4
.Jan. 11
.Jan. 11
2000 Jan. 11
2 reels. . .Jan. 1 1
1000 Jan. 11
1000 Jan. 11
2000 Jan. 18
1000 Jan. 18
1000 Jail, id
2000 Jan. 18
1000 Jan. 18
2000 Jan. 18
1000 Jan. 18
2000 Jan. 18
2000 Jan. 18
1000 Jan. 18
1000 Jan. IS
2000 rtl>.
1000 Feb.
1000 Feb.
2000 Feb.
1000
2000
1000
2000
2000
1000
1000
2000
1000
1000
2000
1000
2000
1000
2000
2000.
1000 Feb. 22
1000 Feb. 22
Feb.
Feb.
Feb.
Feb. 8
Feb. 8
Feb. 8
Fcd. eS
Feb. 15
Feb. 15
Feb. 15
Feb. 15
Feb. 15
Feb. 22
Feb. 22
Feb. 22
Feb. 22
UNIVERSAL
Title
Released
Sept. 24
Subject Length
Andy's Hat's in the Ring.. Joe Murphy 2000..
Traffic Jams McCoy and Karr 2000 Oct. 6
Trouble Fixer Wanda Wiley 2000 Sept. 3
Sweet Dreams Wanda Wiley 2000 Nov. 5
On Duty Wanda Wiley 2000
The Racing Kid B. Messinger 2000
Rip Van Winkle Hysterical History 2000 Sept. 21
Sahara Blues Special Cast 2000 0ct- 15
Scared Stiff Special Cast 2000 AuS- 13
Snappy Eyes Wanda Wiley 2000 Au8- 1
Speed Boys Special Cast 2000 •
Stepping Some Baby Peggy 2000 Sept. 10
Here He Comes B. Messinger
Her Fortunate Face Wanda Wiley
His First Degree B. Messinger
Low Bridge - ■ B. Messinger
Mind the_ Baby Pal (Dog)
2000
.Aug.
2000.
Sept. 17
William Tell Hysterical* History" '. '. '. 20°0 Sept. 10
Benjamin Franklin Hysterical History f°9° AuS- !°
The Blow Out < B. Messinger •■ 2°°^
The Cute Little Devil Wanda Wiley
Eat and Run Alt and McCoy
Fair and Windy Bert Roach
The Girl Hater Arthur Lake ,
Wolves of the North Wm. Duncan (Serial)
The Riddle Rider Desmond Sedgwick
The Smoke Signal Magda Lane
Omar Khayam Histerical History
Wolves of North (Chap. 9). Wm. Duncan
Don't Fall Buddy Messenger
The Double X Billy Sullivan
Paul Revere Histerical History
A Family Row Buddy Messenger
The Border Raid Dola Todd & Edmund Cobb.
Horse Play Bert Roach
The Riddle Rider Chapter 3
Harem Follies Al Alt
The Honor of Proge Leo Maloney 2 reel
Ponce de Leon . , '
The Way of the West Billy Sullivan 2 reels'
The Riddle Rider Desmond Sedgwick 2 reels
Alone at Last Arthur Lake , ree.
The Riddle Rider Chapter 5 2 reels' '
Broadway Beauties Century 2 reels!
Sept.
2000 -
2000 ,
1000 Aug. 27
1000 Aug. 3
1000 Nov. 24
2000 Nov. 24
2000 Nov. 24
2000 Nov. 29
2000 Nov. 17
2000 Nov. 17
2000 Nov. 19
Nov. 22
2000 Dec. 1
2000 Dec. 3
2000 Dec. 6
1 reel Dec. 8
2000 Dec.
2 reels.
Shootin' Straight Harry Carey
Under a Spell Comedy
The Riddle Rider Chapter 7
Looking Down Century
The Hidden Badge Pete Morrison . . .
Rembrandt Hysterical History
The Riddle Rider Chapter 8
The Aggravating Kid Century
The Whip Hand Buddy Sullivan 2 reels
Her Daily Dozen Century Comedy 2000
Eddie Polo
2 reels
1 reel. .
2 reels.
2 reels.
2 reels.
1 reel. .
2 reels.
2 reels.
.Dec. 10
. .Dec. 13
. .Dec. 28
. .Dec. 28
. . Dec. 28
. .Dec. 21
.Dec. 21
.Dec. 23
, .Dec. 27
.Jan. 4
.Jan. 5
Jan. 7
Jan. 10
.Jan. 12
..Ian. 12
.Jan. 14
.Jan. 17
A Pistol Point Proposal .. Eddie Polo 2000 24
Sir Walter Raleigh Hysterical History lOOo! '. '. '. ! Jan! 25
March 14, 1925
Page 57
Production Chart of Short Subjects — Continued
UNIVERSAL— Continued
Title
The Riddle Rider No. 10 . .
Taming the East
Seeing Red
The Lost Chord
The Riddle Rider No. 11 ..
Nobody's Sweetheart
Tempest Cody's Man Hunt
Nero
The Riddle Rider No. 12 ..
My Baby Doll
The Loser Wins
The Girl Problem
The Riddle Rider No. 13 ..
Dangerous Peach
Both Barrels
The Olympic Games
The Riddle Rider No. 14 ..
Sailing Along
The Fighting Terror
Papa's Pet
The Riddle Rider No. 15 . .
Don't Worry
The Cowpuncher's Comeback
The Fighting Ranger No. 1
Black Gold Bricks
The Fighting Ranger No. 2
Powdered Chickens
Storm King
Smoked Out
The Fighting Ranger No. 3
Raisin' Cain
The Shadow of Suspicion . .
Subject Length Released
Serial 2000 Jan. 26
Century Comedy 2000 Jan. 28
Drama 2000 Jan. 30
Comedy 1000 Feb. 1
Serial 2000 Feb. 2
Century Comedy 2000 Feb. 4
Drama 2000 Feb. 7
Hysterical History 2000 Feb. 9
Serial 2000 Feb. 9
Century Comedy 2000 Feb. 11
Drama 2000 Feb. 14
Arthur Lake 1000 Feb. 16
Serial 2000 Feb. 16
Century 2000 Feb. 18
Drama 1000 Feb. 21
Hysterical History 2000 Feb. 23
Serial 2000 Feb. 23
Century 2000 Feb. 25
Feature 2000 Feb. 28
Bull's Eye Comedy 1 reel.... Mar. 2
Serial 2000 Mar. 2
Century 2000 Mar. 4
Western 2000 Mar. 7
Serial 2000 Mar. 2
Bull's Eye Comedy 1000 Mar. 8
Serial 2000 Mar. 9
Century 2000 Mar. 11
Western 2000 Mar. 14
Bull's Eye Comedy 1000 Mar. 15
Serial 2000 Mar. 16
Century 2000 Mar. 18
Western 2000 Mar. 21
.Sept. 7
.Sept. 14
.Sept. 14
.Sept. 21
.Sept. 28
.Sept. 28
.Sept. 28
.Oct. 5
.Oct. 5
.Oct. 12
.Oct. 12
.Oct. 19
.Oct. 19
.Oct. 26
.Oct. 26
EDUCATIONAL
Wild Game Mermaid Comedy
Don't Fail •• Cameo Comedy
Bright Lights Bobby Vernon Comedy ....
Jonah Jones Hamilton Comedy
Cheer Up Cameo Comedy
Her Boy Friend Larry Semon Comedy
Court Plaster Christie Comedy
The Hoboken Nightingale.. Earl Hurd Cartoon
Short Change Walter Hiers Comedy
Desert Blues Cameo Comedy
Fast and Furious Mermaid Comedy
Dirty Hands Juvenile Comedy
The Whirligig Hodge Podge Series
No Fooling Cameo Comedy
Stupid but Brave Tuxedo Comedy
Watch Your Pep Cameo
The Artists' Model Cartoon
Easy Pickin* Christie
Goat Getters • Juvenile
Cut Loose Cameo
Motor Mad Mermaid
Lovemania Tuxedo
Hodge Podge Lyman Howe
The Sawmill Four Cartoon
Why Hurry Christie
Go Easy Cameo
Poor Butterfly Mermaid
High Gear Bobby Vernon
Kid Speed Larry Semon
Earth's Oddities Lyman Howe
Empty Heads Cameo
Crushed Hamilton
What a Night Mermaid
Fat Chance Walter Hiers
Watch You Pep Cameo Comedy
The Artist's Model Earl Hurd Cartoon Comedy
Easy Pickin's Christie Comedy
Goat Getters Juvenile Comedy
Cut Loose Cameo Comedy
Motor Mad Mermaid Comedy
Lovemania Tuxedo Comedy
Hodge-Podge Lyman H. Howe's
French Pastry Bobby Vernon Comedy ....
Have Mercy Cameo Comedy
Low Tiae Mermaid Comedy
Broadcasting Earl Hurd Cartoon Comedy
Step Fast Cnristie Comedy
The Mad Rush Cameo Comedy
Good Spirits Walter Hiers Comedy ....
Topsy Turvy Travel ... L. H. Howe's Hodge-Podge
Welcome Danger Cameo Comedy
Our Six-Legged Friends . . Secrets of Life
Great Guns Bobby Vernon Comedy ....
Judge's Crossword Puzzle .
Two Cats and a Bird .... E. Hurd Cartoon Comedies
Half a Hero Hamilton Comedy
Judge's Crossword Puzzle .
High" Hopes Cameo Comedy
Hello Hollywood Mermaid Comedy
The Voice of Nightingale Fables in Color
Judge's Crossword Puzzle .
Love' Goofy Christie Comedy
Movie Morsels L. H. Howe's Hodge-Podge
Judges Crossword Puzzle
Merrymakers Cameo Comedy
Rarin' Romeo Walter Hiers Comedy
Judge's Crossword Puzzle
F. B. O.
Stage and Studio Screen Almanac 2000 Sept. 15
Buttinsky Jimmy Aubrey 2000 Jan. 1
Fishy Tale Jimmy Aubrey 2000 Feb.
The Trouble Maker Jimmy Aubrey 2000 Aug. 1
Pretty Soft Jimmy Aubrey 2000 Sept. l
Cave Inn Sheik Jimmy Aubrey 2000 bept. is
King Dumb Jimmy Aubrey 2000 Oct. 1
2000. ...
1000....
2000. ...
2000. ..
1000. ...
2000. ...
2000. ..
1000. ..
2000. . .
1000. . .
2000...
2000. . .
1000. . .
1000. . .
2000. . .
1 reel .
1 reel. .
2 reels.
2 reels.
1 reel. .
2 reels.
2 reels.
1 reel.
1 reel. .
2 reels.
1 reel. .
2 reels.
2 reels.
2 reels.
1 reel . .
1 reel . .
2 reels.
2 reels.
2 reels.
1 reel. . .
1 reel. .
2 reels.
2 reels.
1 reel. .
2 reels.
2 reels.
1 reel. .
2 reels
1 reel .
2 reels
1 reel .
2 reels
1 reel .
2 reels
1 reel
1 reel . .
1 reel. .
2 reel. .
1 reel..
1 reel.,
2 reels.
1 reel..
1 reel. .
2 reels.
1 reel .
1 reel.
2 reels.
1 reel .
1 reel.
1 reel.
2 reels.
1 reel .
..Dec. 7
.Dee. 7
.Dec. 14
.Dec. 21
.Dec. 21
.Dec. 28
. .Nov.' 2
.Nov. 2
,Nov. 9
.Nov. 9
.Nov. 9
.Nov. 16
, .Nov. 16
, .Nov. 23
.Nov. 23
.Nov. 30
.Nov. 30
.Dee. 7
.Dec. 7
.Dec. 14
.Dec. 21
.Dec. 21
.Dec. 28
.Dec. 28
..Jan. 4
..Jan. 4
. Jan. 11
..Jan. 11
. .Jan. 18
..Jan. 18
. .Jan. 25
. .Jan. 25
. .Mar. 1
..Mar. 1
. .Mar. 1
. .Mar. 1
. .Mar. 8
. .Mar. 8
. .Mar. 8
. .Mar.15
. .Mar. 15
. .Mar.15
. .Mar.15
. .Mar.22
. .Mar.22
. .Mar.22
. .Mar.29
. .Mar.29
. .Mar.29
F. B. O.— Continued
Title
Polly Voo
Cave Man
Throwin' the Bull
The Lyin' Tamer
Mandarin Mixup
Detained
Magic Lamp
Newspaper Fun
Getting Going
In the Knicker Time ......
And Never the Train Shall
A Kick for Cinderella
Faster Foster
Never Say Never .
Fire When Ready
A Miss in the Dark
The Going ef Cumming . . .
Untamed
Switching Hour
Subject
Jimmy Aubrey
Col. Heeza Liar
Col. Heeza Liar
Col. Heeza Liar
Stan Laurel
Stan Laurel
Dinky Doodle
Weekly
Go-Cetters
Go-Getters
Meet — Go-Getters
Go-Getters
Telephone-Girl
Telephone-Girl
jo-Getters
Go-Getters
Go-Getters
Go-Getters
Fighting Blood No. 12
FOX
length Released
2000 Oct. 15
. 2000 Aug.
. 2000 Sept.
. 2000 Nov.
.2000 Sept.
. 2000 Oct.
.2000 Sept.
.2000 Aug.
.2000 Sept. 14
.2000 Sept. 28
. 2000 Oct.
. 2000 Oct.
. 2 reels. . . Aug.
.Aug.
.Nov.
. .Nov. 23
.Dec. 7
.Dec. 21
..Jan. 6
.2 reels. .
. 2 reels. .
. 2 reels. .
. 2 reels. .
. 2 reels. .
. 2 reels.
15
30
12
26
3
3
9
Blows and Dynamite Imperial Comedy 2000 Sept. 14
The Diving Fool Sunshine Comedy Sept. 21
His Bitter Half Al St. John Sept. 14
Monkey Romeo Monkey Comedy 2000 Aug. 24
The Pinhead Clyde Cook Aug. 31
Stretching the Truth Sunshine Comedy 2000 Aug. 24
Sweet Papa Imperial Comedy Aug. 17
Unreal News Reel No. 4.. Sunshine Comedy 2000 Sept. 7
Dancing Girls of India 1000 Aug. 31
The Fight Van Bibber series 2000 Aug. 24
Paul Jones. Jr Van Bibber Comedy 2000 Nov. 9
Rambles of a Rainbow .... Educational Sept. 28
The Hunt Van Bibber Comedy 2000 Sept. 14
Finger Lakes Educational 1 reel. .. .Nov. 22
The Race Van Bibber 1 reel
Rock Bound Brittany Educational 1 reel
Salt of the Earth Educational 1 reel Dec. 8
The Burglar Van Bibber 1 reel Dec. 8
Stolen Sweeties Monkey 2000
ARROW
The Dumbwaiter Bobby Dunn 2000 Aug. 15
The Hypnotist Tom and Jerry Cartoon.... 1000
The Wrong Groom Eddie Lyons 2000 Aug. 1
That's That Billy West Aug. 15
Don't Slip Billy West Sept. 1
Her Other Husband Eddie Lyons 2000 Sept. 1
Days of '49 2000
Desert Hawk Oct. 25
Riders of the Plains 2000 Oct. 1
Sept. 15
PRODUCERS DISTRIBUTING
The Pill Pounder Comedy 1902..
So This Is Hamlet Comedy 1605 .
Helpful Hogan Comedy 1816 .
Wild and Wicked Comedy 1800..
Fiddling Fool . Comedy 1891 .
Pat's Patent Comedy 1573 .
Fearless Flannigan Comedy 1808..
Life of Reilly Comedy 1635 .
Movie Chats Comedy
Fun from the Press Comedy 1000 Dec.
The Goose Rod and Gun 2 reels
The Quail Rod and Gun 2 reels
Salmon Fishing • ■ Rod and Gun 2 reels
The Duck Rod and Gun 2 reels
The Turkey Rod and Gun 2 reels
Aug. 15
Nov. 15
10
BRAY
Romance of Life Romance series 2 reels
The Immortal Voice Romance series 2 reels
Man at the Throttle Romance series 2 reels
Black Sunset Romance series 2 reels
Treasure Island Col.
Heeza L. and the Ghost . . Col.
Heeza L. Detective Col.
Heeza Liar's Burglar Col.
African Jungle Col.
Heeza Liar 2 reels
Heeza Liar 2 reels
Heeza Liar 2 reels
Heeza Liar 2 reels
Heeza Liar 2 reels
Heeza Liar's Vacation Col. Heeza Liar 2 reels
LEE-BRADFORD CORPORATION
Australia's Wild Northwest 2 reels... Nov. 15
House of David
Series 6 Lightning Comedies Comedy 1000
Series 12 Cartoons in color 1 reel.... Dec. 15
RED SEAL PICTURES CORP.
Out of the Inkwell Fun-Novelties 1 reel
Marvels of Motion ....
Gems of the Screen 1 reel ...Oct. 20
Film Faces
Song Cartoons
Animated Hair Cartoons . .
Film Facts, Issue B
The Cure Out of Inkwell..
Hair Cartoons by Marcus .
Should a Husband Tell . . .
Song Cartoons
The Storm Out of Inkwell.
Film Facts Issue C
Up the River With Molly . .
Marvels of Motion Issue
Hair Cartoons One
Magic Hour Gems
1000.
1000
Novelty 300
Magazine 850
Cartoon 900
300
Gems of the Screen 850
800
Cartoon 950
Magazine 850
Gems of the Screen 900
B 950
Week 300
of Screen 900
...Oct.
13
. . .Oct.
20
Oct.
20
Dec.
Dec.
Dec.
Dec.
Dec.
Jan.
. . . .Jan.
... .Jan.
. . . .Jan.
.Jan.
Jan.
Page 58
Exhibitors Trade Revieu
THEATRE EQUIPMENT
News and Facts Bearing on the
Mi Mt Mm JUn M Mm Mt Mi m Afl Afl A A ATA A V A
Design and Improvement of the
AND ACCESSORIES
House and Its Facilities
Music Stand Lighting
Is Important
The Liberty Music Stand has a system of
double lighting that is proven to be of
mutual benefit to the house manager, the
patron of the theatre and the musicians
alike. Just how this is brought about is told
in the following paragraphs.
The Manager — This system of lighting re-
duces to a minimum the reflection of light,
and gives a very attractive setting for the
stage. The light is confined to the music
only. It has been designed to meet the
most critical conditions.
The 'Patron — A generally attractive or-
chestra pit with a soft, clear lighting sys-
tem, that will not conflect with the various
lighting schemes of the stage, adds much
to the comfort and pleasure of the patron.
The Musician — Perhaps the greatest ad-
vantage in the use of this stand and lighting
system, is for those who fill a very import-
ant part in the ultimate result of the whole
performance. With this stand each musician
can see the leader or conductor, without the
usual obstruction of a glaring light placed
immediately in front of him. The side light-
ing and special shades give an even dis-
tribution, both by direct and indirect rays,
so that all the music is clearly and evenly
lighted under all conditions ; regardless of
the amount of music on the stand. There
is safety in two lights in case one should
burn out during a performance. Afore or
less light may be had according to the can-
dle-power used. A 25 W. frosted round lamp
(small size) produces the best results. A
15 W. clear round lamp (small size) or
even a 10 W. sign lamp, can be used with
good results. In either case all lamps in
all stands should be of the same power ,
except perhaps for the leader's stand which
should be at least 25 W.
* * *
Ticket Registers
Bookkeeping and accountancy has given
exhibitors no little trouble, and although
every theatre has its bookeeping unit, keep-
ing the duties of this department down to a
minimum is something worth a little thought.
The dispensing of tickets from the box office
entails quite a little bookkeeping itself. How-
ever, there are ticket registers which make
bookkeeping very easy • for the showman.
These machines also prevent the cashier
from handling the ticket, speed the issuing
of tickets and balance the amount of money
immediately. These machines are finding
their way into some of America's best the-
atres, and one of the companies doing a fine
business in this is the Automatic Ticket Reg-
ister Corporation, of New York.
These pages are a real aid in
keeping step with the new ideas
and developments of the industry.
Every necessary accessory and
article of equipment is mentioned
in this department at one time or
another. We trust our readers
will avail themselves of this fund
of information. You will -find
many valuable and profitable sug-
gestions. Send for catalogs either
to the manufacturer direct or write
to this department and we will be
pleased to supply you with what-
ever information you desire.
Many Advantages in
"Best" Adapter
THE ADDED SERVICE
THAT SWELLS RECEIPTS
Next to the picture itself, there is prob-
ably no other factor that enters into the
consideration of your patron so much as the
ventilation and climatic comfort of your
theatre. The fact that a theatre is known
to be an oasis in the parched desert of sum-
mer heat, or a grateful and refreshing island
in a sea of stifling, close and humid out-
door air will make the nightly sojourn to
your theatre a welcome event.
A Satisfied Patronage
Your theatre's share of receipts, month by
month and season by season, is a stable in-
come, made possible by the possession of a
large and steady list of patrons who prefer
the comfort and freshness of the ventilated
clean airiness of the auditorium, and even
the uppermost galleries to some other the-
atre, where comfort oi this kind is not to
be had.
A Type for Each House
The large and small auditorium demand
somewhat different types of air treatment,
and the moving picture playhouses are also
in a class by themselves, since they aiways
have to contend with the fumes ot the pro-
jecting machines. The American Blower
Company produces a ventilating system for
supplying just the sort of house you may
happen to have, regardless of size or scope,
whether for continuous or intermittent pic-
ture showings, whether located in the North
or in the South, large or small -there is
always an appropriate "Sirocco" system
(trade name) to met your need.
The many advantages offered in the
"BEST" Adapter will quickly be perceived by
the experienced projectionist. This patented
adapter is inserted into the lower jaws of
the arc lamp in place of the or 34"
carbons, making possible the use of silvertip
or any other small diameter negative car-
bon.
25 % More Contact
Carbons are gripped securely on all four
points — offering 25 percent more contact than
is possible to obtain by using ordinary adapt-
ers. This assures longer carbon life and
practically eliminates accumulating metallic
deposits. The grip member is of the insert
type and easily removed for cleaning.
Reduce Operating Expenses
Carbons can be burned to within one-half
inch of their length — effecting a saving in
carbon costs. The screw is protected from
heat and metallic deposits by a cover over
the entire screw — will not bind, stick or cor-
rode. In using the "BEST" Adapter the pro-
jectionist will experience no trouble from
metallic deposits getting behind the insert —
a trouble common with a great many
adapters.
When the "BEST" Adapter was designed,
the convenience of the projectionist was al-
ways in mind, resulting in a better adapter
minus the troubles so often experienced in
less carefully designed and built adapters.
The critical and exacting projectionist
will be quick to appreciate these many fea-
tures that have made "BEST" Adapters
popular. .Made for use with 5/16" to 7/16"
carbons.
Special Pencils
for Emergency Markings
There are many kinds of pencils and many
grades of pencils, but it seems as though
3'ear in and year out the Blaisdell Pencil
Company, of Philadelphia finds itself at the
head of the list in practically all of the best
houses. They feature besides the regular
writing pencils china and glass marking pen-
cils which are especially adapted for making
emergency slides. This is most splendid for
the exhibitor who may book pictures at the
last moment as well as announcing prologues,
special information and other phases of
showmanship.
The Arrow Pencil incidentally is one of
their most popular products.
WORtD'S LARGEST EXCLUSIVE AMUSEMENT TICKET PtANT , TWENTY- ElCKT YEARS EXPERIENCE AT* YOUR SERVICE
ROLL 0 FOLDED
AdCUSTTcKET/5
/ 352 N. ASHLAND AVENUE W
^ rmrAr.ri iiiimhiq ^ — ^
TICKETS
CHICAGO, ILLINOIS best eor the least money quickest delivery correctness guaranteed
March 14, 1925
Page 59
Construction News
Projection
■ By WESLEY TROUT-
NEW THEATRE EACH
WEEK IN KANSAS CITY
Special to Exhibitors Trade Review
Kansas City, Mo., Mar. 5. — Theatre con-
struction in Kansas City continues at an
unchecked pace. The latest new theatre to be
announced is a 1,500-seat house at Prospect
and Independence avenues, to be built by Dr.
M. A. Dickey of Kansas City. This makes
a new theatre a week for the last month.
The new theatre, the entire cost of which
has riot yet been determined, will be a com-
bination office building and theatre. The site
recently was purchased by Dr. Dickey from
E. L. Salmon for $15,000. Victor J. DeFoe,
the architect, is expected to have plans com-
pleted within a few days. The theatre,
which will have a 50-foot frontage on Inde-
pendence avenue, will be of an adaptation
of Spanish architecture. There will be five
ground floor doors in addition to the lobby
entrance to the theatre.
* * *
Economy Const. Co., Harrison and Cohen,
28 William St., Newark, N. T , taking bids
on theatre, $100,000, 100x100 at 16th Ave.,
near 18th St. Archt. Hyman Rosensohn, 188
Market St., Newark, N. j.
* * *
Calderone Theatrical Corp., 314 Fulton
Ave., Hampstead, N. Y, building $440,000
theatre, 145x200 at Main and Columbia Sts.,
Hempstead, N. Y. Archt. Henry Wiseman,
25 W. 43rd St., N. Y. C.
Moses Lehman, 932 2nd St. and Geo Low,
537 2nd St., Portsmouth, O., building thea-
tre and office bldg., $70,000, at Gallia St.
Archts. Devoss & Donaldson, 1st Nat'l Bank
Bldg., Portsmouth, O.
* * *
Southern Tier Theatre Co., Inc., S. D.
Noble in charge, 152 Lake St., Elmira, N. Y.
building theatre 100x167 at State St., Elmira.
Archt. Leon Lempert & Son, 356 Outler Bldg.
Rochester, N. Y.
Louis L. Buetiner, 120 Simmons Ave., Co-
hoes, N. Y., contemplates theatre $60,000, at
W. Main St., Mechanicsville, N. Y.
*K ■ . # ■
Joseph Stern, 207 Market St., Newark, N.
J., drawing plans on $500,000 theatre at 409
Springfield Ave. and E. Fairmont Ave. Archt.
Dirmars & Reilly, care owner.
* * *
Union Bldg. Co., Union Bldg., Newark, N.
J., contemplates theatre and bldg. at Laf-
ayette St. and 878 Broad St., Newark, N. J.
^ ^ ^
Jos. Stern, 207 Market St., Newark, N. J.,
building theatre $400,000, 280x110 at Bloom-
field Ave., Bloomfield, N. J. Archt. Reilly
& Hall, 405 Lexington Ave., N. Y. C.
* * *
Lubliner & Trinz, 25 E. Jackson Blvd.
building $1,750,000 theatre, dance hall, etc.,
280x240 at Belmont and Lincoln. Archt.
Walter W. Ahlschlager, Inc., 64 East Huron
St., Chicago, 111.
sK * *
Biba Bros. & H. T. Lynch, Tiffin Theatre,
4100 W. North Ave., Chicago, 111., drawing
plans on theatre and apartment building,
$500,000, 165x125 at S.W. cor. Roosevelt Rd.
and Cuyler Ave., Berwyn, III. Archt. W.
T. Hooper, 879 State St., Chicago.
s|i
A. Laventhal Realty Co., 2921 N. New-
stead, Kansas City, Mo,, drawing plans on
theatre and apt. bldg., $500,000, 123x106 at
Union Blvd. and Northland Ave. Archt,
Wedemeyer & Nelson, Wainwright Bldg.,
Kansas City, Mo.
Above is the entrance to The Star theatre,
New York City. It shows how a narrow
lobby can be built to offer a neat appear-
ance. The main part of the theatre opens
in the rear and cuts the cost of frontage.
Finkelstein & Rubin, Loeb Arcade, Minne-
apolis, Minn., contemplates theatre, 72x100
at 312-314 S. Phillips Ave. Sioux Falls, S.D.
* * *
Gem Theatre, E. Mazeimer & F. Trott-
man, 381 Grove St., taking bids on theatre
$60,000, 50x150 at Grove and Mineral.
Archt. W. A. Meyer, 614 7th Ave., Milwau-
kee, Wise.
* * *
Archt. Smith, Hinchman & Grylls, 800
Marquette Bldg., finishing plans on theatre,
r.70,000, 52x62 at Jefferson Ave. near Adair
St., Detroit, Mich.
Owner, care Fred T. Hoyt, Rm. 1613 160
N. LaSalle St., Chicago, 111., building theatre
in Detroit. Archt. C. W. & Geo. L. Rapp,
190 No. State, Chicago, 111.
* * *
Ambassador Bldg. Corp. of 822 West 71st
Street drawing plans on $1,000,000 theatre
and apt. bldg., 375x100. Archt. Levine &
Rupert, 822 West 70th St. To be located at
Archer Ave., bet. 35th & Leavitt, Chicago, 111.
* * *
Ure Bldg. Corp. of 1740 Birchwood build-
ing $1,000,000 theatre and apt. bldg. on How-
ard Ave. W. of Malvern, 240x270. Archt.
C. W. & Geo. L. Rapp, 190 N. State St., Chi-
Archt. Gallup & Joy of 646 N. Michigan
Ave. drawing plans on theatre and building,
130x150 at 11 Sayre, nr. Grand, Chicago.
* * *
H. I. Schoenstadt & Sons, 1118 So. Michi-
gan Ave., drawing plans on theatre and office
bldg. at Archer Ave. nr. Robey. Archt. W.
F. Hooper and F. W. Janusch, 879 N. State
St., Chicago.
V. T. Lunch and E. D. Miller, Tiffin Thea-
tre Bldg., 4100 W. North Ave., Chicago,
building theatre, office and apt. bldg., nr.
Washington Blvd., Maywood, 111. Archt.
W. T. Hooper, 879 N. State St., Chicago, 111.
Running New Film
Remember that all new film should be
properly waxed to insure against adhesion,
or sticking to the tension shoes or aperture
plate of your projectors. When unwaxed
film is run, it is necessary to clean the
tension shoes often, otherwise the accumu-
lation of hardened emulsion on the shoes
acts as a hold-back, causing much strain on
the film and a lot of unnecessary noise while
being projected. A new print can very easily
be ruified if proper care is not used by the
projectionist.
In removing emulsion deposits from the
aperture plate or shoes use no steel or iron
implement such as a screwdriver or razor
blade. The best to use to scrape off emul-
sion is an old coin or a damp rag, as this will
not scratch the highly polished surface of
the shoes or aperture plate.
The Guide Rollers
The guide rollers on the gate are there for
the purpose of properly guiding the film
down to the intermittent sprocket of your
machine. If these rollers happen to be the
least out of line in your machine, the teeth
of the intermittent sprocket will naturally
strike the film off-center. Be sure and line
these rollers up true so that the film will
run straight to the intermittent sprocket.
If these rollers bind, the face of the rollers
will develop ridges which will roughen the
edges of your film and cause the picture to
have side motion. Be sure and keep the
guide rollers running at all times.
The Friction Take- Up
The take-up of your machine should be
checked up very closely from time to time.
Very excessive pull can always be detected by
the film making a "singing" sound at the take-
up sprocket of your projector. The sprocket
acts as a hold-back or brake and puts a great
strain on the film. This will cause a great
damage to the film by tearing out the sprock-
et holes and loose the lower loop at times.
Proper setting of the spring and tension
is a very simple matter and every projection-
ist should be very careful in its adjustment.
Never let any oil get on the disc of the
take-up.
Tension on Upper Magazine Shift
Most of the widely used projectors have
an adjustable spring tension on the upper
magazine shaft. The proper adjustment of
this shaft is a very important matter. If
you have the tension too loose on this shaft
the film will come down from the ' upper
reel in jerks, which will tear the film very
easily. With a little care and adjustment
you can regulate the tension on the upper
reel so that it will run very smoothly and
even.
Idle Rollers
All the sprocket idlers should be kept in
perfect adjustment. If the idlers are set too
far from the sprockets the film will jump
out of place and run over the sprocket teeth,
whereas, if they are set too close they will
ride the film, causing creasing, this especially
on the lower take-up sprocket. The idlers
should be adjusted just the thickness and a
half of the film away from the sprockets.
The idle rollers should be kept well oiled
and running at all times. If the idler be-
comes tight on its shaft from the lack of
oil, the idler will soon be worn flat in one
place and you will have to purchase new
ones. Be sure and keep the idle rollers as
clean as you do the intermittent sproket.
Page 60
Exhibitors Trade Review
What the Theatres
Are Showing
"The Golden Bed"
at Capitol Theatre, St. Paul
Program in seven parts surrounds presenta-
tion of "The Golden Bed," featuring Lillian
Rich and an all star cast. Program begins
with the Capitol Symphony Orchestra, play-
ing "Robin Hood," by DeKoven ; a news, a
comedy, a scenic, and two musical numbers
complete the entertainment.
"Lady of the Night"
at Capitol Theatre, Netv York
Monta Bell's production "Lady of the
Night," has been ushered in at the C'.q hoi
Theatre this week with elaborate sur mnd-
ing program. Two short subjects in;; u'uig
Robert C. Bruce, Overture scenics witii a
special musical pi esi-ntation will be shown.
Three Features
at Castle Theatre, Irvington, N. J.
"Inez from Hollywood," Betty Blythe in "Re-
coil," and "Peter Pan" provide the entertain-
ment for the many patrons of the Cast'e
Theatre during the week. International News,
two reel comedies, and the organ round out
the entertainment. "The Golden Bed" and
"Beloved Brute" are announced as coming
atti actions.
"A Thief in Paradise"
at the Brooklyn Strand
First National's "A Thief in Paradise" heads
the program at the popular Brooklyn Stranr'.
The rest of the program consists of a topical
review, selections by Frank Banta. a record-
ing pianist, the LAark Strcnd Ballet Chou',
vocal'duet, vocal solo, and the overture, 1812,
by Tschaikowsky.
"Coming Through"
at Woodlawn Theatre, Chicago
The program for the week of March 12th
consists of seven parts led off by the over-
ture, "Poet and Peasant," Pathe News, Cross
Word Puzzle, Topical Review, a two reel
comedy, a piano solo, and completed by
Thomas Meighan in "Coming Through."
"Contraband" is announced as a coming
feature. -
"Enticement,,
at Balaban & Katz Theatre, Chicago
The six weeks of features at the Balaban &
Katz Theatre, is called the Syncopation
Week, featuring the extraordinary stage pro-
duction, "The Evolution of Jazz." Two phon-
ograph stars, several Broadway novelties,
humorists, eccentric dancers, musical num-
bers, cake walking beauties and Will Higgle,
creator of the Charleston Strut, are all there
to do their stuff. Mr. and Mrs. Jessie Craw-
ford render a selection at the big twin organ.
The only film presentation is the week for
First National's "En'icement," featuring
Marv Astor and Jan Keith.
Who turns "on" and "ofi" your
lobby displays, electric signs, etc?
Let me do it. I am a TORK
CLOCK. I turn electric Lghts on
and oS regularly. Get description
and prices by return mail.
TORK COMPANY
8 West 40th St., New York
Classified Opportunities
Rates 2 cents a word. Cash with copy.
At Liberty
MOVING PICTURE OPERATOR, licensed, ex-
perienced in vaudeville and movie house, non-union.
Low salary to start, steady man. Box 3. S. Exhi-
bitors Trade Review.
ORGANIST-EXPERIENCED, twelve years, cueing
pictures. Married, settled and reliable. Wants
permanent position but will double on piano for
Vaudeville if desired. State make of organ. P. H.
Forsythe, General Delivery, Monmouth, 111.
LEADER (VIOLIN) OR SIDEMAN— Long ex-
perience. Pictures, vaudeville, etc. Large library ;
union. Leader, 1 Walnut Street, Hudson Falls,
New York.
MOTION PICTURE OPERATOR, non-union,
thoroughly experienced in projection and electricity ;
perfect screening guaranteed, steady, A-l reference.
Morris Finkel, 5225 Arch St., Philadelphia, Pa.
Local Films
MOTION PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the best cameramen. Our price 20c per foot.
Ruby Film Company, 727 Seventh Avenue. New
York.
For Rent
MOTION PICTURE and -'Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange. 727 Seventh Ave., New York
City.
Capacity 1,000
Atlantic City, N. J.
ON THE OCEAN FRONT
Fireproof
American and European Plans
Orchestra Dancing
Golf Privileges Cabinet Baths
Garage
JOEL HILLMAN, President
For Sale
"YOIT WANT 'PHELCO PERFECT
ARC CARBOIVS"
Slower burning rate; Increased light with less
current; Does not pit condensers; High quality
and better light; Better crater and steady arc.
Send for price list on A. C. and D. C, High and
Low Intensity Carbons. We Will save you money.
BEST CARBON NOW ON THE MARKET
— GUARANTEED
W. TROUT
General Distributor. Wholesale & Retail.
Texas, Oklahoma, Kansas and Arkansas
P. O. Box No. 499, Enid, Oklahoma
(Free Samples on request.)
FOR SALE — Underwood Typewriter, 16 inches. Will
consider an exchange. Write Box H. S., Exhibi-
tors Trade Review.
FOR SALE — International Adding Machine with
stand, also a Marchant Calculator. Bargain. Box
B. W., Exhibitors Trade Review.
FILMS FOR RENT. Features and variety pro-
grams 75c per reel. Shipments forwarded several
days before show date also several days service can
be shipped in one lot shipment. We pay no express
charges on rental service. References required.
NATIONAL FILM BROKERS, 1710 W. 45th
Street, Kansas City, Missouri.
FOR SALE— MOTION PICTURE THEATRE
in city of seventy thousand, doing good business.
Seating capacity, 460. Good reason for selling.
Address P. O. Box 205, Crawfordsville, Ind.
FILMS FOR SALE. Features and short subjects
any character desired. New lists now ready. Prices
greatly reduced. Send stamp for list. National
Film Brokers, 1710 W. 45th Street, Kansas City,
Missouri.
FOR SALE) — "High Gear Jeffery" feature. Ed
Milanoski, 640 Fourth Street, Grand Rapids, Mich.
"LOVE'S PLAYTHING," 5 REELS, like new,
featuring Wrh. Cavanaucrh, Cla'-e Col' "<ri. $10'). 0 ),
including paper, slides, photos ; "Why Tell," 5 reels,
fine condition, featuring Walter Miller, Noah Beery,
$60.00, including paper, slides, photos. Either one
sent; $10.00 with order, balance C. O. D. ; privilege
examination. STAR FILM ATTRACTIONS, 904
Western Ave., Pittsburgh, Pa.
Wanted — To Buy
WANT TO BUY THEATRE OUTSIDE NEW
YORK. Please write giving full particulars. Box
F. M. Exhibitors Trade Review, New York.
Miscellaneous
EVERYTHING FOR THE "MAIL ORDER"
buying motion picture exhibitor, new and used at
lowest prices, includ ng commerc.al Film Service.
Request he?utiful illustrated bn'lf in for anius me-it.
Address, "Grobarick" Dept. ETR, Trenton, N. J.
iling Lists
Will helpyou increase sale!
Send for FREE catalos .trivial
Inamei
Idaala,
counts and prlceson classified namei
of yourbest prospective cuatoc
National. State, Local--IndMi
Professions, Business Firms.
ofvourbeafprosi
1 o£l. _ 1 I — rltuJ
C\ CI 07 Guaranteed C & ,
7 7 'Ob? refund ot J v each
«7tW
lOthSt
t. Louis
Two words that mean quality—
"EASTMAN"
and
" KODAK "
When you see this identification in the
print margin you know at once that the pho-
tographic quality is the best possible.
Eastman Positive Film is unrivaled for
faithful reproduction of the negative.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
Who Were the Vigilante**?
See ibis Epic of Thrifts and team
A Superb Drama of the Cold Hush
Days in th* West
tvith
Mahlon Hamilton
and
Vi-Vian 'Rich
No picture can be great unless it has a great
theme.
This has!
A subject and a time that is absolutely new to
pictures, showing HOW THE LAW CAME
TO THE OLD WEST!
Grabs the attention at the very start; filled
with surprises, thrills and sensational action;
show them the first — they'll see the rest!
Scenario by Produced by
Frank Leon Smith C. W. Patton
From the no-Oel by Theodore Hurrell
ERYTHING
IS LOVELY
GOOSC ,
Hangs m igh
JAMES CRUZE'S Great Gmerican
&amily Picture from fertis Beach's
successful Broadway comedy.
One of the 2^ 9amous 4*0
hramount Qktures
Price 20 cents
THIS TSSITF.; ft. 173 Cnni^s
March 21. 1925
EAUTY
and the
By Peter B. Kyne
A Seat-Selling Combination
If
MAN
A box-office title plus a box-office cast
including Mabel Ballin, Forrest Stanley
and Russell Simpson in a stirring action
story of the later rush days. A Frank E.
Woods Special Production directed by
William Worthington. Produced by Penin-
sula Studios, Inc.
One of the Winners for the Spring Season
Now Booking
RELEASED BY
(Producers ^Dis tributing M
Member: Motion Picture Producers
Foreign Distributor:
Win. Voeel Distributing / " ' Z^Z2~Z*~. C) ^T^C/ and Distributors of America, Inc.
deration J^CTpOTatlOtX " JY
F.C.MUNROB Pwtem RAYMOND PAWLEYi"vi«Pra.6Tre» PAUL C. MOQNEY vice Fib. JOHN CFLINNvimpw.
Published weekly by Exhibitors Review Publishing Corporation at 34 North Crystal Street, East.Stroudsburg, Pa. Editorial Offices 45 West 45th Street, New York City.
Subscription $2.00 year. Entered as second-class matter, Aug. 25, 1922, at postoffice at East Stroudsburg, Pa., under act of March 3, 1879.
lides i Passion
i v
Jrom Jdasil Jdng's
„ celebrated novel «
In the (jarden^ Charity
J.STUART BIACKTOW
production
% vita) -human drama
o/" aw/omau's
two
BRILLIANT
STARS/
TWO BEST SELLERS— BOOK THEM NOW AND AVOID THE RUSH/
mm
\HIS is the most talked of, the
most sensational production of
the year. It has been univer'
sally praised and where it has been
exploited it has broken no end of box-
offi.ce records; in one case, records that
have been standing seven years. "For
entertainment value, sincere human
interest and for actualities," the reviewer
of the N. Y. Morning Telegraph says,
"I have yet to see a greater production.
It is the finest thing I have seen in
pictures.**
^ Now Booking £
UNITED ARTISTS CORPORATION
J4ary Pickford Charles Chaplin
Douglas Fairbanks D.W. Q riff if h
Hiram Qbramj, President. Joseph M.Jchenck, Chairman, Board of Directors.
Jack Pickford
in
Waking Up the Town
By Jatn&r Cruze and drank Condon
featuring
NORMA SHEARER
and a a, a Li STAR COST including
Wee B. Frances - Herbert Pryor - Claire Mc Dowel I - Qnn May
Here is a production that is a sure fire box- office
attraction from every angle you look at it. It is filled
with humor and surprises and first rate drama. It
is conceded to he the best picture Jack Pickford has
made. Supported hy the charmingly clever Norma
Shearer and an all star cast this picture will he a
tremendous drawing card in every type of theatre.
Now Booking
UNITED ARTISTS CORPORATION
CMary Pickford Charles Chaplin
Douglas 'Jair hanks
Hiram Qhramj, President.
D.WQriffifh
Joseph M.Jchenck, Chairman, Board of Directors
-'Thin-IIHiilllJIiMHIllllllllllllllllllllllllllll Ill I I Ill IHIIIII Illlllllllllllllllllllllilllllll Ill I » Ill Ill Ill I Mill ■■I Ill IIIII1IIIII1I1MIIII1II1MIM—
What Do You Know About This—
Mr. Editor?
The film business is at the cross-roads.
It is going to remain open and competitive or become cen-
tralized in a few hands.
As an exhibitor you have two alternatives:
Remain independent, owning and operating your own
business, or
Work for some big organization, if you can find one that
will give you a job.
Which is your choice?
If you believe in independence you need a genuinely inde-
pendent trade paper.
Not merely one that says it is independent.
But one that, by its acts and policy, proves its independent
stand.
There is one such publication you can bank on:
Exhibitors T
rade Review
It isn't under the domination, influence or control of any
interest or group of interests. .
It serves you impartially, on the platform that its job is
to help you build your own business — not to help demote
you to the position of a salaried hireling.
It carries the advertising of distributors only when they
are willing to buy advertising without expecting editorial
bias.
It gives you the real news of the business and the best
service you can get anywhere.
In other words, it is your paper, the one paper you can
afford to line up with and tie to.
Think it over.
Exhibitors Trade Review
45 WEST FORTY-FIFTH STREET
NEW YORK, N. Y.
ONE YEAR
PRESENTED BV
M.C. LEVEE
MkmPringfc, Jhiomo
Moraio, Dommtj Mackaill
and an alt-slat cast 1
Directed bj IRVING CUMMINGS
Stoty by Join Hunter Adapted by J. G.Hawb
Assistant Director Chas.Woolstenliulme
Art Director Jack Okey - Cameraman AtthittLTodd
A Hthi national Picture
<
Foreign Righii Controlled by
Km Naooaal Pictures Inc.
363 Madison Avenue. Newlforlc
>
Members of Motion Picture Producers and Distributors of America Ino-UUl Hays Pmidtnt
March 21, 1925
M4f? 16/925
©C1B653291 Page 7
* — - ■■ - , — _.. — _.. — . — , —
EXHIBITORS
Vrnde REVIEW
9he Business Paper of the Motion ftcture Industry
WILLARD C. HOWE. Editor
H. K. CRUIKSHANK, Associate Editor
LEN MORGAN, News Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CROrt, Advertising Manager
H. J. SCHLEIER, Business Manager
L. S. HARRIS, Equipment Manager
Vol 17
March 21. 1925
No. 17
CONTENTS
EDITORIAL FEATURES
Place Them Right 10
HIGHLIGHTS IN THE NEWS
Warner Starts Advertising Campaign _ 11
Two Hundred Exhibitors Combine .'. 11
John Barrymore Joins Warner 11
Valentino Signed by U. A 13
Oscar Price Gets Dempsey 13
Irving Lesser Opens House 13
How International Did It 18
First National Executives, go East 19
No AIore Blood for Europe 19
Exhibitors Like Stereoscopes 20
Vitagraph Plans Discussed 20
F. B. O. Busy ' : 21
DeMille Starts Work 21
Sawyer Lubin Film Goes Over 24
First National Winners Announced 25
Universal City Has Anniversary 29
PICTORIAL PRESENTATIONS
"Percy" s Frontispiece
"The Lady" 12
"The Re-Creation of Brian Kent" 30
Short Lengths for Long Laughs 48
• . REGULAR DEPARTMENTS
Editorials 15
Sales News 26
Production Highlights 31
Exhibitor News 33
Independent News 37
Exploitation Section 41
Big Little Feature _ 49
Box Office Reviews - 52
Equipment News 55
Copyright 1924 by Exhibitors Review Publishing Corporation.
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Build-
ing, 45 West Forty-fifth street, New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates: Postage paid per year, United States, $2; Canada, $3; Foreign,
$6; single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE,
GRACE M. ADAIR,
1606 HIGHLAND AVENUE, HOLLYWOOD
DON'T GO HOME
TONIGHT!
THAT IS, don't go home
without sticking your
copy of Exhibitors
Trade Review in your pocket
first. There are lots of things
in it that vou should read
AT HOME — where your
mind is at peace, and the
telephone is not always
ringing.
When you are at the theatre there are
a thousand and one things to occupy
your mind. If you read the paper it is
hurriedly, and you are subject to con-
stant interruptions. You are not in
shape to fully appreciate the many valu-
able articles that are printed for your
benefit.
For instance, there are the Reviews.
How are you to tell just what the ex-
hibition, value of a film may be when
you have no opportunity to see and
judge for yourself? Obviously, the
thing to do is to take full advantage
of the expert opinions of your reviews
ers. And E. A. R. reviewers are your
reviewers.
There are the Editorials. Never miss
them. There is a lot of thought be-
hind them. Thought that is pounded
home with straight talk. And every
one of them discusses some phase of
the business which is of vital impor-
tance to the exhibitor.
Read the news. Every man in every
business must make it a point to keep
abreast of the latest activities of that
business. Keep up with the industry
— or the industry will get ahead of
you — and away from you.
What about the Independents? You
are interested in them. You must be.
They are one of the vital factors in the
field. They are making constantly bet-
ter product. See to it that you know
what they are doing.
And there Is the "Big Little Feature**
Department. Short subjects are get-
ting more important every day. Ex-
hibitors are insisting on briefer fea-
tures so that they may show a more
greatly diversified program. Look over
the "shorts*' they will interest you.
There is too much of i>alue in this issue of
E. T. R. for yiou to miss a line of it> — there-
fore—DON'T GO HOME WITHOUT
YOUR COPY.
Page 8
Exhibitors Trade Review
Charles Ray enthralls the pa-
trons of a Western music hall
with his sentimental tunes in
the Pathe picture, "Percy."
Below he experiences his first
taste of hectic night life. Ray
gave a splendid character im-
personation in the title role.
Charles Murray as "Holy"
Joe, a gentleman who lives
by his wits, supplies the
necessary comedy touch to
"Percy." He gives one of the
best characterizations of his
career as the whimsical Joe.
Charles Ray in "Percy
A Pathe picture in which Charles Ray
comes into his own.
99
<Zmde REVIEW
NEWS AT A GLANCE
Rudolph Valentino signed a long-term contract with
United Artists Corporation. Three big features will be
produced this year that will, it is announced, rival the
magnitude of "The Four Horsemen," in which he
scored his greatest triumph.
Massachusetts Motion Picture Theatre Owners Elected
Nathan Yamis of Fall River, their president. The organi-
sation also arranged for a theatre party and dinner in April.
The Women's City Club of Kansas City took a "dig" at
reformers and passed resolutions condemning politics that loom
up in Missouri's numerous censorship bills.
^ 5|c
Pathe News lays claim to being first to bring actual
pictures of the Inauguration ceremony to Broadway on
March 4, explaining that when Pathe News reels were
exhibited in New York they portrayed the first real views
of the administering of a presidential oath.
% 5p T
That the walls of film censorship are breaking down
is evidenced in Kansas, the state of blue laws, and
radical reforms. Kansas was the first state to pass
censorship legislation. The governor has just signed
the new law repealing news reel censorship, which is
considered a forerunner to abolishing all censorship
eventually.
* # *
That independent producers are curtailing extravagance in
production is pointed out by Jesse Goldburg, who calls attention
to the fact that few pictures to cost more than $35,000 will be
made during the coming year.
* * 5fc
The withdrawal of several of the leading Inde-
pendent distributors from the Atlanta Board of
Trade, reported in last week's news dispatches, is
viewed with important significance by W. E.
Shallenberger, head of Arrow Pictures Corporation.
* * *
Rayart sales and advertising execu-
tives are called to New York for special
conference to plan a special program of
publicity for the next year.
* * *
Oscar Price went to the coast to sign a contract
with Jack Dempsey and Estelle Taylor for a series
of pictures, the first of which is to be "Manhattan
Madness," in which both will be co-starred. The
feature will be released by Associated Exhibitors.
* * *
The Henry Ginsberg Distributing Corpora-
tion, recently chartered, announces a pro-
gram of twelve productions for the first year
for the independent market.
Universal City appropriately observes its tenth
anniversary March 15, with Carl Laemmle un-
locking the gates to the studio city with original
golden key presented to him as founder of vast
project.
Despite America's recent immigration act, excluding the
Japanese from this country, Japan prefers American films to
foreign makes. This is the statement of a Japanese film
director visiting this country.
■Jf. * *
At a meeting of the Board of Directors of Famous
Players-Lasky Corporation a regular quarterly dividend of
$2.00 per share was declared on the preferred stock,
payable May 1.
* * *
The Film Corporation of America, with a paid-
up capital of $250,000, was chartered in Missouri
for the production and distribution of pictures for
education and amusement.
^ ^
Marcus Loew returning from a southern trip announced
he will build a theatre in Birmingham, Ala., and in Atlanta,
Ga., to cost $1,000,000 each, and one in Norfolk, Va.,
to cost $600,000.
* %
Samuel Goldwyn returned from abroad
and issued a warning against the formation
i>f booking circuits which he says will threaten
foreign markets.
* * *
Warner Brothers decide to launch a national
publicity campaign for their 1925-26 product
which they announce as the most pretentious in
the firm's history.
According to exhibitors, the state of Indiana
set a fine example for other states by "shelving"
its recently-introduced Sunday-closing bill for
"indefinite resurrection."
Warner Brothers signed John Barrymore, famous
American actor, for a series of special productions. A
cable reached Barrymore in London in the midst of
his latest stage success.
* * *
Two hundred exhibitors in Minnesota, North
and South Dakota, have decided to form a booking
combine on March 24-25 when the annual meeting
of the Northwest Exhibitors Association is held,
President W. E. Steffes announced, according to
a special dispatch to the Exhibitors Trade Review.
Page 10
Exhibitors Trade Review
"Place Them Right"
HARRY M. CRANDALL is in
town. Just blew in from Wash-
ington, D. C. He is the chap who
holds the First National franchise for
the District of Columbia and Mary-
land.
Wherever they talk Showmanship,
they know Harry. He knows the
game from every angle. And is
one of the most astute bookers of
box-office pictures that has ever
graced the industry.
It occurred that Harry would
have something of interest to say
to his fellow exhibitors about put-
ting in shows that cop the coin.
We asked him. And he did.
Bucking Opposition
"The idea of saying something
in connection with exhibitors
booking is a good one.
"Of course, I believe that most
exhibitors are very careful about
their bookings. It is a very im-
portant subject from both the ex-
hibitor's and the producer's
standpoint, for the success of
both. Many times a good picture
placed wrong causes disastrous
results.
"I believe many exhibitors, es-
pecially first-run exhibitors, have
an idea, to book in their strongest
shows against their opposition's
strongest shows. They probably
watch the results and feel satis-
fied if they have beaten the other
fellow, even though they may
have made several thousand dol-
lars more had they not tried.
As an illustration, what we try to do
if we have a strong picture and one of
our opposition is going to have an un-
usually strong picture, which we feel
reasonably sure he will run two weeks,
is to set our picture either one week
ahead or put it on the second week his
picture runs. The latter seems to work
most successfully.
Program Variety
"The varying of programs in a the-
atre is a very important factor. For
instance, an exhibitor should try not
to get two similar pictures in two
straight running weeks. He shouldn't
book in two comedies together or two
dramas together. The most ideal book-
ing is usually if you have a comedy
this week, jump from that to a heavy
Says Harry Crandall
About Booking Pictures
drama, from a heavy drama to a light-
er drama, then a comedy drama, etc.,
so that each week your patrons get
something different.
"Another very important thing in
booking is to try to keep the pictures
of a given star at least five weeks
apart. If vou happen to be back on
pictures and some big star has two pic-
tures ready for you, don't try to book
them both within three weeks. That
usually proves disastrous.
"You will also find that comedies and
comedy dramas get their greatest play
in proportion during the hotter months.
This of course would not apply to
Lloyd or Chaplin, but to the lighter type
variety. Heavy dramas seem to get
their best play in the winter.
"Of course this cannot be done as a
regular thing, but if at the end of the
winter there is a fair picture of a light
variety and an excellent heavy drama,
it would pay the exhibitor to swuch
those bookings so that he could get
his play on the drama during the cold-
er months and run the fair picture in
the early summer. The same would
apply in the fall.
Holiday Bookings
"Another important thing about
booking is the weeks where holidays
come in. I think an exhibitor will find
it always to his benefit, for illus-
tration, during the week between
Christmas and New Years and
Easter Week, to have a light pic-
ture — Constance T a 1 m a d g e ,
Jackie Coogan, and pictures that
would probably only be fair other
weeks. After all, those are the
children's weeks and the parents
will go where the kiddies will be
the happiest. As a consequence
you get the old as well as the
young.
"The same applies, only in the
reverse, to the week before
Christmas and Holy Week. It is
almost suicide to put on a big pic-
ture the week before Christmas.
It may increase your business a
few dollars over an ordinary
picture, but nothing like the in-
crease had it been put on some
other week. As a rule the mem-
bers of the household are too busy
to attend shows to any great ex-
tent that week. The mother of
the household has shopped all
day, and even though she has time,
at night she is too tired.
Exchanges Err
"There are probably many ex-
hibitors, especially the smaller
ones, who release pictures as giv-
en them by the exchange. Therefore,
it is well for the exchange to vary its
program of releasing. It will auto-
matically help the exhibitor and the ex-
hibitor will automatically get better re-
sults. This in turn will make that ex-
hibitor have better feeling toward the
exchange which makes him the most
money.
"That's the reason I think sometimes
exchanges make mistakes when they set
a national release date on a given pic-
ture. If an exhibitor runs North of
36" this week and next is a national re-
lease date on "Sundown," or vice versa,
the last picture is liable to suffer.
That is what Harry Crandall has to
say about booking pictures. Paste his
dope in your scrap book, and when it
comes to booking product for your
playhouse read it over again. You'll
make more money.
Harry M. Crandall holds the First National franchise
for District of Columbia and Maryland. He tells
showmen how to outsmart opposition in booking.
March 21, 1925
Page 11
Warner Brothers to Launch
National Advertising Campaign
John Barrymore, famous American actor,
now scoring great London success, was
signed by Warner Brothers for series of
big features.
John Barrymore
Joins Warner Staff
Famous Actor Signed by Cable
for Series of Super- Specials
After weeks of negotiations, during which
the cables were kept busy, John Barrymore,
America's greatest actor and accepted by
Europe as the foremost artist of his time,
has been signed by Warner Bros, to star in a
series of special productions to be made on
an elaborate scale.
The securing of Mr. Barrymore's signa-
ture to a contract means much for Warner
Bros.' pictures, to the exhibitors who play
them, to the public who will have an oppor-
tunity of seeing the greatest stage actor of
his day, and to the whole motion picture in-
dustry, which will be elevated by numbering
among its players a man of Mr. Barrymore's
artistry.
At the Warners' New York office it was
stated that two pictures would be made by
Mr. Barrymore during the 1925-26 season,
the productions to follow depending entirely
upon his stage engagements. Owing to his
big London stage success in "Hamlet" he will
not return to the United States until some-
time in May, and he will report at the
Warner Bros, studio early in June to start
on his first picture.
Blue Law "Shelved"
Indianapolis, Ind., March 11. — By a margin
of only four votes, a moderated Sunday-
closing bill went into the discard in the In-
diana house of representatives, March 6. As
originally introduced the measure prohibited
any kind of Sunday amusement, which in-
cluded theatres and moving picture houses.
As later amended, however, the bill would
permit cities and tcwns in the state to author-
ize amusements on Sunday, and exempting
recreational enterprises,, conducted by the
state or municipalities.
When Lhe measure was brought up, a mo-
tion to indefinitely postpone consideration of
the bill was passed by a vote .of 48 to 4f
after the house had rejected a motion to
kill.
Head of Cincinnati Advertising
Agency Arrives in New York
to "Break" Big Publicity
Warner Bros, are about to launch an ex-
tensive national advertising campaign. The
latest and most significant development on
the ninth floor of 1600 Broadway is t^e ar-
rival of Myer Lesser, President 'of the Blaine
Tompson advertising agency with headquar-
ters in Cincinnati.
Mr. Lesser is the man who plotted, planned
and conducted the extensive national adver-
tising campaign for the Warner Bros, a
year or two ago when their copy "broke"
in a spectacular way in a thousand of the
leading newspapers and magazines through-
out the country. He has taken off his coat
in his own offices in the Warner suite of
1600 Broadway and is now engaged in pre-
paring another national advertising cam-
paign for the company.
That the Warner Bros, are about to tell
their 1925-26 story in a bigger and more
elaborate way than ever before admits of but
one logical conclusion ; namely, that the story
they have in mind is a bigger and more im-
portant story than they have previously had
to tell. And with this conclusion is linked
the inevitable fact that their general affairs
are in such shape as to enable them to do
even bigger and more important things in
the industry than they have ever attempted
before.
In the f rom-time-to-time announcements
which they have made during the past few
weeks, Warner Bros, have indicated that their
future activities are to be particularly im-
portant. The story that Gloria Swanson had
been offered a record sum of money if she
would attach her signature to a Warner Bros,
contract may or may not have originated
with the Warner organization — but it was
straight enough to be given considerable at-
tention. Lowell Sherman, among the most
prominent of Broadway stage stars and an
actor whose value in motion pictures has been
tried and found tremendous, has been defi-
nitely signed to be starred in a number of
"Classics of the Screen." Matt Moore, Olive
Brook, Huntly Gordon, and Kenneth Harlan
are other players which have been placed
under long term contracts under the new
Warner Bros, plan to make their roster of
players always available for their pictures the
best on the Pacific Coast. And there is an-
other well authenticated rumor that the same
company is about to announce the acquisition
of one of the biggest bets in the profession.
And additions to the list of Warner Bros,
directors have been almost as numerous as
the additions to the players roster recently.
It has been announced that the Warners
are to make about twenty-six pictures for
1925-26. "Bobbed-Hair," now running serially
in Collier's and attracting international at-
tention because of its novelty in that it has
been written by no less than twenty of the
best known living authors, is, perhaps, the
b:ggest story which the company has yet an-
nounced for next year. That some of the
other books purchased are by authors like
Kathleen Norris, E. Phillips Oppenheim, and
Arthur Somers Roche supports the thought
that next year's Warner Bros, productions
will be of a character to justify the strongest
kind of advertising.
Meyer Lesser, president Blaine Tompson
Advertising Agency, Cincinnati, O., will
supervise Warner Bros.' national publicity.
Negroes May Compel Closing
of Theatres
(Special to Exhibitors Trade Review)
Lawton, Okla., March 11 — The colored
population of this city, not admitted to thea-
tres, may force the closing of all theatres on
Sunday as an act of retaliation. Most of the
signers to a new petition being circulated
are negroes, asking for a city election to close ,
motion picture houses on Sundays and per-
haps every day. If the election is held, as
appears likely, the colored folk will also
swing a large number of votes and perhaps
dominate the election, exhibitors now fear.
Two Hundred Exhibitors
to Form Booking Combine
(Special to Exhibitors Trade Review)
Minneapolis, Minn., March 12. —
Two hundred Northwest exhibitors,
from Minnesota, North and South
Dakota, will band themselves together
in a booking combination on March
24, when the annual meeting of the
Northwest Association is held. This
was announced by W. E. Steffes,
president of the organization today.
According to Mr. Steffes, exhibitors
from the three states have gone on
record as favoring the booking com-
bination and the annual meeting is
being called sixty days ahead of its
usual schedule in order that the new
combine may start functioning as
quickly as possible.
President Steffes has quietly con-
ferred with exhibitors in various sec-
tions and said they pledged their co-
operation. Last week he also visited
Milwaukee to investigate the recently-
formed booking combination among
fifty exhibitors there. He says they
are enthusiastic over their success.
Indications are that about four hun-
dred Northwest exhibitors will attend
the coming convention.
Page 12
Exhibitors Trade Review
Norma Talmadge as
Polly Pearl having
been cast aside by
her husband, faint
and overcome with
fatigue, staggers hv
to one of the under-
world denizens.
"The Lady" is an
adaptation of thie
play of that name.
When silence is
more expressive
than golden oratory.
— A scene from First
National' s "The
Lady" with Norma
Talmadge playing at
her very best in the
popular stellar role.
Polly Pearl at the
height of her enormous
popularity as a musical
comedy queen in the
London music halls. At
the lower right, she is
pictured years later
when she finally comes
upon her son after
years of searching.
"The Lady" a First National Masterpiece
Norma Talmadge has one of the most appealing and human roles
of her highly successful career.
March 21, 1925
Page 13
Valentino Signs Long-Term Contract
With United Artists Corporation
Three Stupendous Pictures to Be Produced First Year Rivaling in
Magnitude "The Four Horsemen" in Which Star
Scored His Triumph
Jaydee Williams Wishes
Valentino Success
Jaydee Williams, president Ritz-
Carlton Pictures, Inc., whom Valen-
tino left to join United Artists, says:
"Mr. Valentino joins United Ar-
tists with my full consent and
approval. I wish him every success
under the able personal management
of Joseph M. Schenck."
Oscar Price to
Use Jack Dempsey
Jack Dempsey, the heavyweight champion
of the world, and Estelle Taylor, his wife,
will be co-starred in the forthcoming Asso-
ciated Exhibitors release "Manhattan Mad-
ness." Such was the announcement made by
J. S. Woody, General Manager of the Asso-
ciated Exhibitors, as Oscar Price, producer
of the picture left for the Coast to make
the final arrangement for the fighter's ap-
pearance in the film.
The signing of Jack Dempsey marks one
of the biggest triumphs of the season ior
this fast growing organization, Associated
Exhibitors' productions already number the
largest collection of stars of any independent
distributor in the field today, according to a
statement issued by Mr. Woody; and the
signing of Dempsey marks only the begin-
ning of a campaign to add further to Asso-
ciated gallery of stars by acquiring some of
the biggest names in filmdom.
* * *
Irving Lesser Opens His
New Great Neck Theatre
Irving Lesser, vice-president of Principal
Pictures, opened his Great Neck Playhouse,
Thursday night, March 5th, with rain on
the outside and celebrities on the inside.
The elite of Long Island, the county offi-
cials of Great and Little Neck, stage and
screen stars, wires from every star in the
film firmament, all aided in making a splen-
did theatre opening. New York newspaper
and magazine men, among whom were Quinn
Martin, Sam Comley, John Spargo, and
others mingled with such stage and screen
luminaries as Jack Hazzard, Johnnie Hines,
Gene Buck, Con Conrad, Clara K. Young,
Grace Lynn, Niles Welch, Lita Lopez and
others. Charles Burr, Bebbie North, Edward
Klein, Captain Nungusser the French "Ace,"
commanding officers from Mitchell Field and
members of the Fay Follies were also among
those present. Wires from Governor Smith,
Jackie Coogan, Baby Peggy, Valentino, Fair-
banks, Pickford, Lloyd, Chaplin, Kenneth
Harlan, Mary Carr, Helen Chadwick and
a hundred others were read from the stage.
The picture which opened the Playhouse
was Norma Talmadge's "The Lady." The
theatre has 1250 seats and is said to cost
nearly $450,000. Mr. Lesser's policy is the
playing of the finest Broadway productions
direct from their New York presentations.
* * *
Pathe's "Percy" to Be
Released March 15
Pathe announces that its second big
Charles Ray feature production titled "Percy,"
filmed at the Thomas H. Ince Studios under
the working title of "The Desert F"iddler,"
has been definitely set for release on March
15th.
Announcement was made this week by
Hiram Abrams, president, and Joseph M.
Schenck, chairman of the board of directors,
of the United Artists Corporation that Ru-
dolph Valentino had signed a long term con-
tract with United Artists for the release of
his future productions.
This announcement came as the culmina-
tion of a series of conferences that were
held during the past week in Hollywood,
Calif., between Mary Pickford, Norma Tal-
madge, Charles Chaplin, Douglas Fairbanks,
Dennis F. O'Brien, Hiram Abram, Joseph M.
Schenck and Rudolph Valentino, and finally
sets at rest all the stories that have been
circulated as to the future distribution of the
Valentino productions.
The anouncement of the signing of Mr.
Valentino by the original "Big Four" organ-
zation, also contained the fact that their new
star would make three productions this year,
the first of which will be "The Hooded
Falcon," a colorful Moorish drama which
will rival in its magnitude "The Four Horse-
men," in which Mr. Valentino scored his
first big success. Production on the first
picture will be started immediately and Mr.
Schenck announces that the first of the Val-
entino series will be ready for early release
to the exhibitors of the country.
This is one of the most important moves:
in the motion picture industry announced this
year, and is another exemplification of the
fact that United Artists will be the leading
distributing factor in the industry from this
time on. Just recently, in accordance with
their policy of extension, Mr. Schenck be-
came the chairman of the board of directors
of the organization, at the same time it was
announced that the future producrions of
Norma Talmadge would be distributed by
United Artists.
Upon the signing of the agreement for
the future distribution of his productions,
Mr. Valentino was the recipient of congratu-
latory messages from Miss Pickford, Miss
Talmadge, Mr. Fairbanks and Mr. Chaplin,
welcoming him into their fold, together with
a large number of telegrams from his many
interested friends throughout the country
relative to his new affiliations.
The year 1925 finds the United Artists
Corporation in its sixth year as a world-wide
distributor of important motion picture pro-
ductions— enviably situated, stronger than
ever, arid more firmly committed to its
original plan of conduct.
* * *
Juanita Hansen
Back in Serials
If present negotiations are completed
Juanita Hansen will soon be starred in sev-
eral of the type of chapter-plays through
which she gained fame ,and exhibitors
gained box-office fortune.
Miss Hansen built up a big following
with the "Brass Bullet" which she made for
Universal, and held in through her other
pictures. She starred in "The Lost City" for
Warner Bros. ; "The Phantom Foe" and
"The Yellow Arm," for Pathe, besides many
other chapter-plays and features.
If contracts under preparation are signed
production will take place on the West Coast
and will be started immediately. Miss Hansen
made use of radio to greet her friends by
delivering a ten-minute talk about her experi-
ences to the invisible audience listening-in on
Station WOR on the evening of March 11.
Norman Kerry, Universal star, Joe Friedman, manager Lyceum theatre, Minneapolis,
and Bill Desmond, another Universal star, pose for a "shot" in front of the Lion's
Den at the Universal City zoo. The King of Beasts doesn't seem to mind it a bit.
Page 14
Exhibitors Trade Review
oA Service for Showmen
F HEATH COBB is going to the Coast. It is his
• purpose to render real service to all exhibitors
through the medium of Exhibitors Trade Review.
HE WILL establish the closest contact with
Western production. Through him, ex-
hibitors will receive dependable advance
information, direct from the source, regarding
the activities of the industry.
Every angle will receive his attention. The
exhibition value of pic-
tures— great and small —
Avill be discussed in these
columns. Exhibitors Avill
be told just what to ex-
pect. And exploitation
possibilities will be set
forth clearly and concise-
ly for exhibitor informa-
tion long before the film
is released.
Now who is Cobb?
First and always he is
a Showman.
He comes from a family
of show people.
Years ago his father
operated a chain of thea-
tres stretching as far
West as Chicago. Later
it became the Havlen-
Stair Circuit.
So Cobb from the very
beginning became im-
bued with the essentials
of Showmanship.
It is remarkable how
many newspapermen en-
ter the picture field. Cobb
is one of them. He was on the editorial staff
of several of the large Western dailies — notably
the Kansas City Star and the Denver Post.
Then he went back to the show business.
This time he was press agent for the Sells-Floto
Circus. And later he became publicity director
of the Sullivan-Considine Vaudeville Circuit.
This took him West again, and he went to
work in the old Essanay Studios in Chicago.
Here he acquired a thorough knowledge of
the business in all its many ramifications.
Cobb emerged from the war with the rank of
Captain, and re-entered the motion picture in-
dustry as a member of the Grand- As cher or-
ganization. At the termination of this connec-
F. Heath Cobb, who is going to the West Coast for
Exhibitors Trade Review in order that exhibitors
may receive accurate advance information about the
activities of the industry.
tion he joined the staff of Exhibitors Trade
Review.
With this background Cobb is thoroughly
competent to undertake the work in behalf of
exhioitors which has been outlined for him by
this publication. The interests of the
exhibitors are his inter-
ests. He is working for
them at all times with the
whole-hearted loyalty of
a newspaperman and a
showman.
He will be the personal
West Coast representa-
tive of every motion pic-
ture exhibitor in the
country. He is at their
service in any and every
way in which he can be
of assistance.
If there is any angle of
this business regarding
which you desire infor-
mation coming first-
handed from your West-
ern representative to you,
ask Exhibitors Trade
Review — or communi-
cate direct with Cobb.
He will reach Holly-
wood by the end of the
month. Meantime, if
you have any sugges-
tions to make as to how
this service may be made
most profitable to you — let us know of them.
For instance, are you interested in being just
about a year ahead of the field in knowing what
product is being made for your next year's con-
sumption ?
Do you want to be "in the know" regard-
ing what is being accomplished toward the
development of new stars? Do you want to
keep posted as to the names of the players that
will appear in the lights of the near future?
Do you want to be informed regarding the
trend of screen stories ? Is it important that you
know just what type of tale is to be depicted?
These are some of the things Cobb will tell
you about. What others do you suggest?
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March 21, 1925
^IDIIIIIIMIIIIIIIIM^
Page 15
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They Know Too Many Things that "Ain't So"
NE SUMMER DAY, not so long
ago, I was walking with a weather
beaten old-timer down on the far end
of Long Island. He had been in New
York once, some fifty years before, but
he "reckoned the town had changed
considerable since then."
Somehow the conversation turned to
weather predictions. The old man
had convictions. "This idea that some feller can sit
in New York and tell me all about the weather we're
goin' to have don't set well with me. I can get out
the almanac and consult my rheumatiz and come
mighty nigh to tellin' what's goin' to happen. But
that weatherman in New York, he ain't where the
weather is. What does he know about it? I figger
it's foolish to pay any attention to such stuff."
I would like to take a few gentlemen who are buy-
ing advertising space for certain film companies
down toward the eastern end of Long Island and in-
troduce them to some of the hardscrabble folks who
think along these lines. I am sure they would find
themselves in congenial company, among folks whose
ideas are just about as nearly advanced and metro-
politan as theirs.
That sounds like a rather nasty remark and it isn't
at all true of the majority of the space buyers in the
motion picture business. Perhaps when there is an
occasion to air such ideas it would be the proper
thing to say just who and let it go at that. But
there's one justification for this screed: The fellows
it hits will know who is intended, unless they are
even more dumb than I believe.
The subject of this discourse, to be more exact, is
the advertising echoes; not the advertising managers
who are managers. It is the fellows who make it
their business to keep both ears to one key-hole (a
rather difficult feat) to get the Boss's ideas, so as to
be able to pass them back to him in a manner that
will seem to confirm his great wisdom.
These gentlemen take a lot of pleasure, at times,
in enunciating doctrines and promulgating theories
about advertising which would cause any member of
a junior advertising club to laugh himself to death.
And the smaller they are in calibre, the more assert-
ive they are in delivering themselves of their weighty
decisions.
Their skill stands out most prominently when they
undertake to evaluate publications, motion picture
trade papers, for instance.
It wouldn't seem logical, ordinarily, for one who
sets himself up as an appraiser to adopt moss as his
business emblem.
But that's some folks' idea of being different.
When Jim Cron comes in and tells me that So-and-
so said this and that about the trade papers, I listen
with interest. And the next day when he comes in
and tells me that some other advertising man, with
equal assurance and finality, said exactly the oppo-
site, I am even more interested.
I have heard lately that each one of five trade
publications is the best in the field. I have heard,
also, that each one of the same five is absolutely the
worst in the field, with no excuses whatsoever for
existence.
I have heard the most extraordinary "facts" about
every publication in the business, "facts" containing
no vestige of truth.
I have heard that circulation is the only thing
that counts. And I have heard that circulation
"doesn't make a damned bit of difference."
I have heard that advertising is bought in a cer-
tain publication because it has the largest circula-
tion in a certain territory, which it hasn't. Etc., etc.
What is it all about? "
Are these film advertisers making a deliberate ef-
fort to reduce the trade press to a lower level? Isn't
the level low enough toda^?' Are they adopting an
unfriendly, even menacing attitude toward the trade
papers because they feel that an independent trade
press is the greatest protection to the independent
element throughout the trade?
Frankly, I don't know. j Of J')
But I can't believe that there is as much colossal
disregard of the principles of advertising among
these men and their companies as some of their con-
versation would seem to indicate.
However, I offer this suggestion, solely in behalf of
Exhibitors Trade Review :
When you want information about this paper,
come to headquarters and get it straight.
Also, get it as of NOW; not as of some time in the
dim past.
Repeating what I have said before on this same
subject, let's remember that this is 1925. The war is
over, along with the Johnstown flood and a number
of other things.
An occasional dosage of the truth won't hurt any
advertising campaign.
i
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Next Week: The "National Consciousness Menace "
WIIIIIIIIIIIIIIMIIIM^
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Page 16
Exhibitors Trade Review
Editorial
Looks Like Big Business
THE announcement that Valentino has signed
with United Artists lends probability to ru-
mors that lately have tentatively linked some
other big names with that organization. It will
not be particularly surprising if the next few
weeks show additions to the United roster of sev-
eral names that are commonly regarded as box-
office certainties.
In fact, the indications are that this organization
is aiming for first place in the field of big produc-
tions. Which means, of course, that we shall see
a handsome battle, with Hiram Abrams and Joe
Schenck, two of the most skillful strategists in this
business, in the van.
In addition to a formidable line-up at home,
United Artists seems to be in a position to control
much of the cream of European production suit-
able for American showing. Details of the sup-
posed agreement with the Ufa organization, of
Germany, have not yet been made public. Neither
is it known, as yet, to what extent United will
interest itself in French productions. But in both
France and Germany there is a distinct impression
that no other American distributing organization
is in a position to provide such desirable co-opera-
tion, in connection with the handling of big
pictures.
There can be no question that United Artists'
expansion will be distinctly beneficial to the rank
and file of American exhibitors. It is a truly big-
league organization, in the hands of men who do
business in a big-league way.
* * *
The Largest Job Ahead
REPORTING the recent hearing on Minne-
sota's proposed Sunday closing law, Greater
Amusements says that but one religious de-
nomination appeared in behalf of the bill, which
W. A. Steffes characterized as the "bluest of blue-
laws." The Lutherans turned out in force to advo-
cate its adoption, urging in its behalf that the
church has failed in competition with the theatre
and that, therefore, such legislation is needed to
put the church back on its feet.
The most interesting feature of the affair was
the statement of a Seventh-Day Adventist clergy-
man, M. L. Andreasen, who characterized the act
as "an endeavor to legislate people into church."
"My church hasn't failed," he said. "We need no
laws to make our people come to church on the
Sabbath."
Out in La Verne, Calif., the same subject is
being discussed. An editorial in the La Verne
Leader recently said: "What kind 'of a town
would you choose for your home and as a satisfac-
tory place to educate your children? Would it
be a town like La Verne with schools, colleges,
churches, with a city government administered by
Christian men? Without Sunday picture theatres,
without pool halls, dancing, boxing bouts and the
like?"
Here we have two striking ideas. One being*
that the people ought to be legislated into church ;
the other that motion picture theatres, on Sunday
at least, belong in the same category with "pool
halls" and boxing bouts.
These things are merely straAvs showing how the
reform wind blows. But they serve, also, to point
to the largest undertaking before all organizations
interested in the up-building of the motion picture
business, which is to put this business before the
public in its true light, relieving it of the necessity
of associating with the riffraff with which it is too
frequently connected in the public mind, thanks
to the activities of the extreme agents of reform.
Kansas Outgrows Censorship
IF KANSAS is to be accorded the rating for
progressiveness which Bill White, the philos-
opher of Emporia, demands, the action of its
legislature in repealing most of the provisions of
an 8-year-old censorship law is quite in line with
the Kansas idea.
Before there is too much jubilation over this
fortunate development, however, it may be well
to remember that Kansas has long been an advo-
cate of various kinds of prohibition. In fact, life
in Kansas has long been legislatively stripped of
bad habits and evil thoughts.
It remains to be seen, therefore, whether Kansas
is ready to permit motion pictures to pass its
boundaries without denaturing. If it is, the good
people of the sunflower state will find a little
higher degree of entertainment in the pictures of-
fered them and it is fairly safe to assert that neither
their morals nor their ethics will suffer in the least
degree.
March 21, 1925
Page 17
The Pessimist's Window
THE announcement that Milton Sills has been formally
elevated to stardom carries us back to school and col-
lege days in Chicago, when he was the star orator of
every occasion, the dramatic highlight of the class, and the
object of considerable envy and malice on the part of those
of us who couldn't hope to compete with him in a lot of
things that make for scholastic fame. Milton Sills has
earned his rank. And he has the added distinction of being
a star who can do well several worth-while things besides
his work before the camera. So here are our congratu-
lations.
* * *
Last week we wrote a paragraph about the Douglas Mac-
Lean picture "Introduce Me," and it came out of the lino-
type hopper "Excuse Me." Now we're afraid to look up the
copy, to see how it happened. Because it might be one of
those cases that happen twice in a lifetime that an editor
can't blame on the proof-reader. We believe it was his
fault and we prefer to keep on believing that way. So the
matter can best be disposed of by repeating that the pic-
ture is "Introduce Me," and for the error we hope you will
excuse us.
Which brings to mind the thought that once on a time
editors were supposed to be infallible. Any good editor was
willing to die rather than admit a mistake. And now a
daily newspaper as great as the Chicago Tribune runs a
regular daily department entitled "Beg Your Pardon," in
which it apologizes for the errors of the previous day.
* * *
It begins to look as if the battle for stars is going to be
in the nature of a general engagement. With a number
of prominent players serving as cheer leaders. And salar-
ies going up. Also executive temperatures. Meanwhile
the Valentino matter is a closed incident and Jaydee Wil-
liams' statement provides the close harmony of the oc-
casion. Along with a lot of other good qualifications, Jaydee
is a real diplomat.
* * *
Preliminary reports by wire indicate that W. A. Steffes,
of Minneapolis, is about to tell the details of a new book-
ing combination in that territory, supposed to include some-
thing like 200 exhibitors. Which is some accumulation of
power in that territory.
* * *
The opening of Irving Lesser's Great Neck (N. Y.)
Playhouse last week was attended by bad weather and elec-
trical trouble that darkened the house twice during the
evening. Yet the affair was a distinct success and the first-
nighters went away happy. Fortunately, the lights per-
formed satisfactorily until after the picture program had
been completed. Johnny Hines was on the stage when they
failed and, as usual, he demonstrated that a little thing like
total darkness doesn't bother him in the slightest degree.
He did his stuff with the aid of a flashlight and most of
the audience thought it was all in the program. The open-
ing feature was Norma Talmadge in "The Lady," pre-
ceded by a Harry Langdon comedy and followed by Kino-
grams showing the inauguration. The El Fey Club dancers
provided the additional entertainment. The house is very
attractive and under Irving Lesser's personal direction ought
to be very successful.
* * *
Speaking of theatres, how would you like to run one
under these conditions? Quoting a letter from Leo D. Stur-
geon, American Vice Consul in Charge, Dairen, Manchuria :
"One of the primary customs of the Japanese people is -the
use of cushions instead of chairs or settees. This is "the
case in the theatre as well as in the home. For this reason,
chairs, or benches, which are more common, are placed
in theatres only as a' concession to western ways. Almost
all of the Japanese element of the audience sit on cushions
on the floor, and since the floor is always covered with
heavy straw matting, they appear very much at home. It
is interesting to note, here, that while foreigners complain
that sitting in the Japanese manner is tiresome and un-
comfortable— which is natural — Japanese have been heard
to insist that sitting on chairs and the like affects them in
the same way."
* * *
California jealousy is a terrible thing. For example that
of San Diego when Hollywood is mentioned. Someone
sends us a clipping from the San Diego Union, an editorial
titled "Movie Fodder," devoted to a discussion of the M.
P. P. D. A. plan to provide special programs for the chil-
d/en. "The boys and girls," it says, "will now be able to
see motion pictures with simplified plots, obviating the
severe intellectual strain involved when a child attempts to
follow the artistic nuances of the adult movie style. The
boys and girls will be caught young and inoculated with
a taste for the movies, so that when they grow up into great
big men and women they will be able to sit contentedly
mrough a 10-reel thriller and really enjoy its prescribed
routine of stupidity, tediousness and absurd mock heroics."
Now that outburst, if you please, is a product of nothing
but jealousy. If the pictures were made in San Diego, the
Union would be working overtime in their interest. And
would admit, as it could well afford to do, that the Hays
idea of special programs for children is altogether praise-
worthy.
* * *
The annual report covering the workings of the arbi-
tration system is due to come out of the Hays office with-
in the next day or two. It is said to show substantial pro-
gress for the year and increasing satisfaction on the part
of the trade as a whole.
The return of Meyer Lesser to his connection with War-
ner Brothers is one of numerous indications that they are
embarking on a heavy drive. - Lesser is an adept in the use
of advertising as a driving power and he knows the film
business. It isn't unlikely, therefore, that his connection
with Warner advertising will bring some unusual develop-
ments in the near future, particularly in view of the aggres-
sive policy the firm is adopting and the box-office lineup
it has secured.
Page 18
Exhibitors Trade Review
Aboard The International "Flyer"
Making Inauguration "Specials"
The above scenes show how the inauguration newsreels were developed aboard the
flyer that rushed the prints to New York so as to reach the Broadway theatres the
same afternoon. This is certainly twentieth century service which International
News showed in this important historic event. Note the activity portrayed above.
Competing airplanes were outdistanced and
train records shattered Inauguration Day
when the International Newsreel Corpora-
tion scored the most outstanding beat in the
history of newsreel photography by deliver-
ing films of Pres. Coolidge's inauguration
to New York theatres four hours after the
ceremony had taken place in Washington.
The mad race against time and competi-
tors was won when the International News-
reel Special roared into the Pennsylvania
Station at 3 :49 p. m. Every record for run-
ning time between New York and the Capi-
tol had been broken by the Special. The run
was made in three hours and a half — suffi-
cient time for the workers in the flying
laboratory to develop the films and for the
members of the editorial staff to cut and
title the pictures.
Automobiles with motorcycle escorts met
the train, grabbed the films and dashed to
the theatres. At four p. m. audiences saw
on the silver sheet the ceremony which had
taken place four hours earlier. The de-
cisive scoop in the history of the industry
had been accomplished with a beat by hours
over all newsreel competitors.
Every possible angle of the ceremony had
been covered by the cameraman. Audiences
inauguration night raw the President leav'ng
the White House, going down Pennsylvania
Avenue to the Capitol. Watching the screen,
they saw him take oath of offiqe and deliver
his address.
Behind the time-shattering scoop was the
story of men working at tremendous speed
and performing the impossible.
As the President had passed the various
camera stations fast automobiles rushed
films to the Union Station, Washington,
where it was placed aboard the special train.
At 12:09, four minutes af'er the ceremony,
the special began its mad dash for New
York racing competing airplanes which
zooned through the sky above.
The run to Baltimore takes an hour on
regular express trains. The Newsreel Spe-
cial tore through that city 42 minutes after
leaving Washington. By that time, experts
were hard at work developing the film.
At 2 p. m. the Special reached W. Phila-
delphia. The films were being shown to the
members of the editorial staff of the Inter-
national Newsreel Corp., who proceeded to
make cuts and write titles.
When the Special reached the Penn. Sta-
tion in New York everything had been com-
pleted for the showing in the theatre.
Lloyd Company In
Canadian Accidents
Members Escape Injury in
Numerous Happenings When
Filming Rex Beach Novel
First National Pictures has received the
following account of a chapter of accidents
which have befallen Frank Lloyd's company,
now m Banff, Canada filming Rex Beach's
novel, "Winds of Chance":
Frank Lloyd brought his "Winds of
Chance" company to Canada for some thrill-
ing scenes, and by a series of miracles he,
has remained to accomplish his purpose.
En route from Vancouver to Banff on the-
Canadian Pacific's crack train, the Imperial.
Limited, a rock slide wrecked the engine and
two mail cars, killing the engineer instantly
and seriously injuring the fireman and a
baggageman. Three cars were derailed and
the giant mogul engine transformed into a
pile of junk, but all members of the Lloyd
company and their equipment were' un-
harmed.
The first day of filming at Lake Minne-
wauka, Mr. Lloyd, with Mason N. Litson,
general manager, and his two cameramen, N.
F. Brodin and Dewey Wrigley, was estab-
lished on a mountain ledge to film the ap-
proach of a dog team driven by Victor
McLaglen and carrying Viola Dana tightly
bundled in the sled. Just as the team ap-
proached, a snowslide struck the ledge,
knocked Mr. Lloyd and his three companions
over the edge to the snowy surface of the
lake 'and caused the dog team to run away,
turn over the sled and send McLaglen and
Miss Dana sprawling over on the embank-
ment.
Again all members of the company were
unhurt and after a slight delay, caused when
photographed negative was ruined by ex-
posure to the light, work was resumed. The
Lloyd company has been working at Lake
Minnewauke, Lake Johnson, on Cascade
Mountain, at Gibraltar and on the rivers.
After returning to Hollywood for interiors
and three weeks at Truckee in the Sierra
Nevadas, where Lloyd has rebuilt the City
of Dawson as it was in Gold Rush Days, the
company will return to Vancouver and the
Canadian Olympics for various other scenic
shots.
"Winds of Chance" will be more than three
months in process of filming according to
schedule. The complete cast will be Anna Q.
Nilsson, Viola Dana, Ben Lyon, Victor Mc-
Laglen, Hobart Bosworth, Claude Gilling-
water, Tully Marshall, Dorothy Sebastian,
Tom London, Fred Kohler, John T. Murray,
Willliam Quirk, Frank Crane, Wade Boteler
and Cap Anderson.
DOROTHY GISH IN
ALL-STAR FILM
Jesse L. Lasky, first vice-president of
Famous Players-Lasky Corporation, in
charge of production, announces a cast of
all-star proportions for Allan Dwan's new
picture, "Night Life of New York." Doro-
thy Gish has been signed to play the lead-
ing feminine role opposite Rod La Rocque.
George Hackathorne has put his name on
the dotted line, and Ernest Torrence has
left Hollywood to appear in this picture.
Although the cast is not yet complete, '
Dwan began production this week, doing
scenes with Rod La Rocque alone. "Night
Life of New York is an original story by
by Edgar Selwyn, and deals with that fas-
cinating part of the lives of New Yorkers
which begins at 6 P. M. and continues
on until sunrise.
March 21, 1925
Page 19
Despite Exclusion
Japan Likes Films
Prefers American Productions to
Every Foreign Make, Says
Japanese Director Here
Although the Japanese immigration law*
has caused great bitterness in that country
toward the United States it has had little
effect on the popularity in Japan of Ameri-
can made pictures, according to Jack Yutaka
Abbe, young Japanese actor who is visiting
the Metro-Goldwyn-Mayer studios in Cdver
City.
Abbe, who will return to Japan soon as i
director, had accepted the invitation of
Frank Borzage, Metro-Goldwyn-Mayer di-
rector, to study American treatment through
Mr. Borzage's production of "The Circle."
Motion pictures are being produced in
Japan with Japanese players, but Mr. Abbe
believes it will be a long while before native
productions take the place of American pic-
tures, if ever.
"Japan is well suited to the production of
pictures," Mr. Abbe said. "It has some of
the most beautiful scenery in the world, and
while Japanese actors are little known to the
film audiences elsewhere in the world, they
are on a par with the average player in
America and abroad.
"Motion picture production in Japan can
never be successful on a large scale until
Japanese pictures find a world market, and
that will not be possible until Japanese pro-
ductions equal the technic of American pic-
tures.
"The taste of Japanese audiences is for
realism of a strong sort. Somewhat morbid
themes, with murder, hari kari, and general
knife work popular.
"Ramon Novarro is one of the most popu-
lar American players in Japan, with John
Gilbert close second."
Jack Yutaka Abbe has received numerous
American offers, but he believes that Japan
offers the greatest opportunity for a young
Japanese schooled in American methods of
making pictures.
* * *
Directors' Committee to Work
With Hays
Hollywood, Calif., March 11— William
Beaudine, president of the Motion Picture
Directors Association, has appointed Jack
Ford, Reginald Barker, and Edward
Laemmle, as a committee to work with
Will Hays, head of the producers' or-
ganization, in all matters affecting the di-
rectors.
The head of the megaphone-wielders'
club is formulating extensive plans and
working out an elaborate program to be
carried out by the M. P. D. A. during
the ensuing year, and the object of the
new committee is to keep in closer touch
with the producers and their policies.
Beaudine is the youngest man to have
ever been honored with the office of chief
executive of the directors' club.
* * *
Ziegfeld to Produce "Kid Boots"
Florenz Ziegfeld, known throughout the
world for his "Ziegfeld Follies," fame, has
decided to enter the motion picture mak-
ing field. Toward this end he has secured
Wall Street backing and is getting ready to
leave for California this week where he^ will
supervise the making of "Kid in Boots."
Do Pictures Take the Joy
Out of Child Life?
Oak Park, 111., March 10. — Miss
Josephine Blackstock, director of
playgrounds here, in an address be-
fore the Midwest Conference of Re-
creational Superintendents in St.
Louis, charged that motion pictures
are destroying child life in America.
She claimed that fairy tales do not
appeal to children who come up
against the realities of life in picture
theatres, and that Santa Claus and
Cinderella have given way to spark
plugs, radio frequency and other
problems of adults. She further de-
clared that motion pictures were
killing off our poets.
"GRAUSTARK" FOR
NORMA TALMADGE
Joseph M. Schenck's next Norma Tal-
madge production for First National re-
lease will be "Graustark," from the noted
romr ntic novel by George Barr McCutcheon,
which was one of the best selling novels of
its day and which continues to command a
wide sale.
Dimitri Buchowetzki, one of the three big
foreign directors who have been brought
to this country to direct pictures, has been
engaged by Mr. Schenck to wield the mega-
phone in "Graustark."
Frances Marion, one of the foremost
photo-playwrights of the country, is putting
the finishing touches to the continuity.
Production began on Monday of this week
at the United Studios. Mr. Schenck has not
yet announced any members of the support-
ing cast.
Samuel Goldwyn, who arrived Wednes-
day on the S. S. Olympic, after a three-
months' survey of film conditions in England,
France, Germany, Austria and other important
centers, finds that American made pictures
and American stars dominate the foreign
field. He also noted that Europe is tired
of blood-curdling melodramas and wants
more old-fashioned love stories.
"I have found,*' said Mr. Goldwyn, "that
with the possible exception of Germany,
where American pictures are making
steady headway, the situation is such that
motion pictures patrons are demanding
American pictures, knowing them to have
cosmopolitan flavor minus provincial ideas.
"The situation for American pictures in
Germany is very bright, and it will not
be long before they will be showing as
many American made pictures in that
country as are now being exhibited in Eng-
land.
"In every city on the continent that I
visited I saw American stars displayed
on posters in front of theatres, which also
indicates how American poster art is catch-
ing on abroad. In Vienna I saw Norma
Talmadge in 'Secrets' which is having a
sensational run. In Berlin 'The Ten Com-
mandments' is doing such spectacular busi-
ness that it has even fooled the best film
minds by its extended showing.
"I have also found that Europe is tired
of spectacles and the blood-curdling melo-
dramas which have had a vogue in Ger-
many due to the aftermath of the war.
The old-fashioned love stories, simple and
direct in their appeal to the heart, are
Executives Sail
to Study Orient
First National Heads to Establish
Foreign Offices and Popu-
larize American Films
To add two more years to seven already
spent in the Orient in the interest of popu-
larizing the American film, Horace T. Clarke,
Far Eastern representative of First National
Pictures, and his newly acquired assistant,
Clarence V. Hake, left March 10th for San
Francisco, where they will depart aboard
the S. S. President Cleveland, March 21st,
bound for Kobe, Japan. Immediately upon
arrival in Kobe, Clarke will establish per-
manent headquarters for the distribution of
the First National product throughout the
land of Nippon.
Last year at this time Clarke made a
short visit to the Orient to study conditions
and it was. his misfortune to arrive in Japan
at the time of the embargo on American
films, making it impossible for him to carry
out his plans for opening an office at that
time.
Long experience in the motion picture
business in the Orient has made Mr. Clarke
ideally fitted for his new post. Before his
joining the First National organization over
a year ago, he was for some years connected
with the David P. Howell outfit, which
served as agents for his present company's
product before they entered that foreign
field for themselves.
Like Clarke, Mr. Hake was connected for
over four years with the Howell Company.
catching the public, and producers are be-
ing guided accordingly. This is the ten-
dency in every production center that I
visited.
"Everyone overseas is predicting that
American fashions are becoming so popu-
lar due to their wide dissemination on the
screen that it will not be long before
America will be the leading nation for
fashion creation in the world. Continental
women express themselves as being more
favorably inclined to American styles as
displayed by the American screen stars.
Particularly are they keen for the smart
hosiery, shoes and dresses.
"As regards my future activities, I ex-
pect to launch a larger production schedule
than I have attempted as an independent
producer. Preparations are now being
made for the start of three productions
simultaneously, all of which should be re-
leased some time in the Fall.
"My first will be another George Fitz-
maurice production to follow 'His Supreme
Moment.' The second will be another
'Potash and Perlmutter', the third of the
series, as I intend to make one a year as
an annual institution of laughter. My third
unit will be made up of the best directorial
and histrionic ability that I can assemble for
the purpose of making a super-special pro-
duction out of 'Stella Dallas,' which ap-
peared first in the American Magazine as
a serial story, then as a novel which ran
into extended editions and later was syn-
dicated over seventy newspapers through-
out the country.
"Europe Tired of Blood- Curdling
Dramas, " Says Samuel Goldwyn
Page 20
Exhibitors Trade Review
Southern Exhibitors
Like "Stereoscopiks"
Theatre Managers Declare Nov
elty Film a Big Box-Office
Attraction
What is considered in film circles as a
most unusual reaction occurred this week
when several exhibitors, all situated in the
South, wrote unsolicited letters of congratu-
lation to the Pathe exchanges, following the
announcement that this organization was to
distribute "Stereoscopiks".
The letters, as they were received by the
Pathe home office, are as follows :
"I have been advised that you are to be
honored with the distribution of "Stereo-
scopiks", and I wish to take this means of
congratulating- you, for I consider them
one of the strongest drawing cards ever
played by us. We had1 the pleasure of
showing No. 1 and No. 2, and hung up a
new house record.
"Of course they have to be handled by the
exhibitor as he would any other special
feature, by giving special exploitations,
which they deserve. We gave them some
clever novelty advertising in advance,
which created much interest, and I assure
you from the patrons' standpoint they were
no disappointment, but on the other hand
criticised by everyone as the most interest-
ing and enjoyable novelty ever witnessed.
It has been several months since we played
our last one and are now receiving re-
quests for more of them. It gives me pleas-
ure in recommending them as a sure fire
money maker." (Signed) F. J. Miller.
Manager of the Modjeska Theatre, Atlanta.
From Atlanta came another letter over the
signature of H. P. Kingsmore, manager of
the Howard Theatre. It reads :
"I have been advised that Pathe Ex-
change, Inc., is to distribute 'Stereoscopiks'.
It gives me" a lot of pleasure to advise you
that of all the novelties this theatre has
ever played I cannot think of any novelty
that has brought about more individual
comment or pleased more generally than
tl e two 'Stereoscopiks' that we have al-
ready played.
"Our audiences went into an uproar and i
do believe that this short subject was re-
sponsible for bringing extra money into
the house. After we discovered how the
first one pleased we capitaliized on the sec-
ond by laying stress in our advertising
about these subjects with the result that
the second 'Stereoscopiks' registered at the
box-office.
"I really feel that this novelty is some-
thing that should appeal to every class of
audience and theatre".
Harry Van Demark, city manager for the
Southern Enterprises in Houston, wrote the
fo/llowing :
" 'Stereoscopiks' are really wonderful
films, and the audience's reaction was such
as to leave no doubt as to the value of these
films in any first-class program."
One of the leading theatres of Memphis
has played "Stereoscopiks" and the follow-
ing letter was received from Howard Waugh,
director of Loew's Palace Theatre :
"Am mighty glad to hear that Pathe will
distribute 'Stereoscopiks'. The first 'ster-
eoscopik' I played in Memphis was such a
decided sensation that it was commented
upon editorially by all local newspapers
and the second one was sponsored and
heavily advertised by the Memphis News-
Scimitar with a contest, asking its sub-
cribers how it was made.
"Personally, I think it's the greatest in-
novation today in pictures and can be bill-
ed equally with any feature attraction".
* * *
Fox Stirs Oregon Editor's Ire
Northbend, Ore., Mar. 5.— The Fox Film
Corporation aroused the ire of the Northbend
Harbor, a local newspaper, which editorially
says : "The Fox Film Company, which sev-
eral times has announced its intention of
coming into Coos County, again blew up and
failed to film any of the log drives or the
quarry blast this week, giving as excuse,
'We were called to some other place.' If the
individual who has been sponsoring the pro-
paganda for the Fox company gets any kick
out of fooling the Coos County public he is
welcome to it. Somebody should smoke him
out and arrange with some company that
would actually operate. The constant stories
of the Fox company coming here have driven
away others who might have taken pictures.
Enough is enough, and more."
Duncan Discusses
New Vitagraph Plans
Exhibitors Appreciate Service
Most, Says Rock's Personal
Representative
John M. Duncan, the personal represenla-
tive of John B. Rock, General Manager of
Vitagraph, spent last week in New York
conferring with Mr. Rock on the distribu-
tion plans of Vitagraph's coming 1925-1926
pictures. These productions are now being
made ready, scenarios are being assigned to
writers and directors are being selected.
They will be made from standard works of
the most popular writers of the day — novel-
ists and playwrights whose output has ridden
at the top in human interest, dramatic action
and punch ; and everyone will have passed
the test Albert E. Smith, President, puts to
all Vitagraph pictures, the test of clean,
wholesome entertainment values.
Johnny Duncan brought great news to
Johnny Rock from the outlands. The Vita-
graph series pictures are being snapped up
by exhibitors.
"They want Vitagraph product and Vita-
graph helps," Mr. Duncan reported. " 'Vita-
graph' spells service for the exhibitor — it is
the exhibitor's friend; one prominent theatre
owner in Ohio told me on this last trip.
He took our whole strip right up to and
including 'Baree, Son of Kazan.' "
"The best sales talk Vitagraph men have
had while I've been with the organization,
and that's just a little less than ten years,
has been service for the exhibitor, good
prints, excellent posters and advertising units
and — fair play.
"Exhibitors are praising Vitagraph's lead-
ership in providing tax free music cue sheets.
They tell me that they knew when they sent
in their plea for relief in this that Vitagraph
would be the first to come to their aid and
provide these tax free cue sheets. 'Vitagraph
is always away ahead of any other company
in working for the benefit of the exhibitors,'
one theatre owner told me.
"I have recently toured Ohio, Kentucky,
West Virginia and Indiana. I find a steady
development in theatre building, a wholesome
growth in the market for excellent pictures.
The exhibitors are beginning to mobilize their
play dates, just as suggested by Sydney S.
Cohen in a recent statement. They see the
writing on the wall — if they do not protect
themselves against the distributors-producers-
theatre-owning combines they know they will
see the day when their own walls will tumble
about them before the competition of these
combines. That's why they are booking Vita-
graph pictures— ^they know Vitagraph is in-
dependent, Vitagraph owns no theatres, and
Vitagraph plays fair."
Mr. Duncan said that there was marked
increase in theatre building in Chicago and
he predicted that based on the bookings Vita-
graph now enjoyed in the territory he re-
cently visited, 1925, the twenty-eighth year
of Vitagraph's existence as a producer of
pictures, would be the biggest in its history.
up ♦ ♦
Thomas Gets Big Post
Edward C. Thomas, former West Coast
manager of Exhibitors Trade Review, has
been appointed director ot publicity for Be-
lasco Productions, Inc., which has just com-
pleted the filming of "Friendly Enemies,"
starring Weber and Fields, to be released
through Producers Distributing Corporation.
Jack Duffy and Harry Meyers compare notes in that exhilarating production, "Reck-
less Romance," released by Producers Dist". Corp. Which one appears happier?
March 21, 1925
Page 21
F.B.O. Units Busy To
Finish Big Program
Producers View News Editors
As Potential Film Directors
Possessing Faculty of Boiling Down Dispatches, They Are Favorably
Sized Up for Filling Studio Posts
Second Half of $5,500,000 Plan
Under Way as Activity Speeds
Up on Works of Big Writers
The" second half of F. B. O.'s $5,500,000
program of production got under way with
a bang at the company's Hollywood plant
this week.
Not only were all F. B. O. units at work
but announcements of new additions to the
coming season's schedule provided a note of
interest.
Contracts were signed by J. L. Schnitzer,
vice-president of F. B. O. and representa-
tives of the estates of Gene Stratton Porter
and Laura Jean Libby which give to F. B.
O. exclusive film rights to the works of
those world famous authors, both of whom
have died within the past year.
"Her Father's Daughter" will be the first
of the Porter novels to be filmed. It will
be directed by Leo Meehan, son-in-law of
Mrs. Porter who produced "A Girl of the
Limberlost" for F. B. O. with such high
success. Casting will begin at once and
work start about April first.
"When His Love Grew Cold" will be the
first of the Libby books produced. It is as
yet undetermined who will direct, or what
players will be featured in this widely read
novel.
Of especial interest to exhibitors and
public, however, is the fact that at last the
works of these famous writers are to reach
the screen under fitting auspices. Together
Mrs. Porter and Mrs. Libby probably had
more readers than any two other authors in
the world.
New jobs and titles are cropping up every
day at the Cecil B. De Mille studios as the
work of organization progresses towards the
point of actual production.
Bertram Millhauser, sceaarist with Beulah
Marie Dix on "Feet of Clay" and author of
the successful "Fools in the Dark," has been
elevated to the position of Production Editor.
Lou M. Goodstadt as Casting Director of
the De Mille studio is now busy on the im-
portant job of building up the new De Mille
Pro-Dis-Co stock company which will form
an integral part of the extensive production
plans laid out for tfye De Mille and Holly-
wood studios. Mr. Goodstadt, for seven
years casting director at the Lasky studio,
has a wide reputation for picking "un-
knowns" with possibilities.
G. Wallace Forge has been named Comp-
troller while Louis Lemieux will be Pur-
chasing agent. Both have had wide motion
picture experience. Forge has installed ac-
counting systems in scores of studios while
Lemieux has been assistant purchasing agent
at the Lasky studio, purchasing agent at
the Realart studio, and, more recently, the
William Fox Studios.
In other sections of Los Angeles the De
Mille activities are evidenced by the signs
of moving. Leatrice Joy and Florence Vidor
are finishing starring n'c'ures under other
arrangements. Lillian Rich. Robert Edeson,
Vera Reynolds, Julia Faye, Barbara Bedford,
Edmond Burns are gathering their grease
paint, powder and mascara together prepara-
Brass Band Greets Return of
The "Prodigal"
Los Angeles, Calif., Mar. 11. —
Time does bring many changes.
Fifteen years ago Lloyd Hughes
came to Los Angeles from a small
Arizona desert mining town and
asked questions about the street
cars. No one knew him — or cared.
Last week Hughes came to Los An-
geles again from a small Arizona
desert mining town (location) and
it was quite different. His Cadillac
awaited him at the depot. Hundreds
of visitors pointed him out. A brass
band played for him. His picture
was in the newspapers.
Several years ago when Hughes
was a clerk in a hardware store he
dreamed of such a welcome. It has
taken hard work to make his dream
come true — hard work and patience.
Hughes' latest screen appearances
have been in featured roles in "The
Dixie Handicap." "The Lost World"
just beginning its nation-wid** exhi-
bition. "Sallv" opoosite Colleen
Moore and "Declasse" opposite Cor-
inne Griffith. He is now at work on
"The Desert Flower." Three plays
are waitine for him. Soon he ex-
pects to make his first trip East of
the Rocky Mountains.
tory to joining the De Mille clan at Culver
City. Along writer's row at the Lasky
studio Jeanie Macpherson, Bertram Millhau-
ser and Beulah Marie Dix are packing pre-
cious manuscripts and sharpening new sets
of pencils in anticipation of the dozen scripts
which must soon be ready for the two per-
sonally directed Cecil B. De Mille pictures
and the ten supervised productions which
De Mille has contracted to deliver during
the coming year ; while Jeanie Macpherson
is already working on an original story
which will be De Mille's first personally
directed picture through Producers Distri-
buting Corporation.
* * '*
GLORIA SWANSON
FILM EDITED
"Madame Sans Gene," the production
made by Famous Players-Lasky Corporation
in France with Gloria Swanson in the title
role, is now being edited and titled in the
company's Long Island studio by Leonce
Perret, the director, who arrived in this
country last week.
Mr. Perret will have the assistance of
William le Baron, editor in chief of produc-
tions at the Paramount Long Island studio ;
lulian Johnson, chief title writer, and Forrest
Halsey^ who wrote the scenario, in putting
"Madame Sans Gene" into its final form for
release.
The city editor of a newspaper is the man
to whom the motion picture producer should
look for his director of the future.
The freshness, the directness, the concise
treatment of the news published in the daily
newspapers rather than the hackneyed for-
mula employed by so many screen producers
and directors today is the salvation of the
motion picture of tomorrow.
These observations from Leo Meehan, son-
in-law of the late Gene Stratton Porter and
himself a director of skill, take on added
significance in view of the fact that Mr.
Meehan was for many years an editor him-
self as well as a magazine writer whose
stories appeared in many of the country's
leading publications.
"Give me the average seasoned city editor,"
commented Mr. Meehan in his office at the
F. B. O. Studios yesterday "and I will show
you a potential director, who with a little
training in the studios could easily take his
place among the best directors in the business.
"The city editor has the faculty of boiling
down, of editing. He quickly eliminates the
superfluous and gets down to the core of
things. He knows where to build for effects
and where not to build. He understands the
reactions of the human heart and mind better
perhaps than any other worker of our time.
He has that sense of directness, of concise-
ness which is certainly the most highly de-
sirable feature of story telling whether on
the screen or the printed page.
"The motion picture may well go to the
newspaper field for its creative talent in the
years to come. We have seen Monta Bell,
a trained newspaper man, step out and Be-
come famous overnight. Better still he has
kept his position among the leaders. Mr.
Bell's is the typical, alert, keenly attuned
newspaper mind.
"Edwin C. Hill, one of the greatest re-
porters in the recent history of journalism,
has joined the Fox production department in
Hollywood after serving as editor of the
Fox News Weekly. Mr. Hill could doubt-
less go out on the lot and direct a picture
with just a little more training. And it's ten
to one he'd succeed just as Mr. Bell has
succeeded."
"The trained newspaper man already has
made a place for himself in the story de-
partments of our great production organiza-
tions. In the next few years we doubtless
will see many more newspaper men take
their places among the leading directors of
the country.
Mr. Meehan is now at work on the con-
tinuity of "Her Father's Daughter," one of
the most widely read of the Porter novels.
He will produce this story for Film Booking
Offices and work will start at the F. B. O.
Studios on or about April 1.
* * *
Ultimatum to Producers
St. Louis, Mo., March 11. — I. W. Roger,
president of the Motion Picture Theatre
Owners of Eastern Missouri and Southern
Illinois, in a letter being sent to producers
and distributors, "kindly but firmly" informs
them that in the future members of the ex-
hibitors' organization will give preference to
pictures that have tax-free music cue sheets.
The producers are informed that there is a
tax free music bureau in New York City
headed by Harry Sigmond who will discuss
this matter with them.
Production To Start Soon As
De Mille Organizes Forces
Exhibitors Trade Review
Jackie Coogan, the little Metro star now being shown in
"The Rag Man" strikes a special pose in the exhibition of
the two medals he received while traveling the Continent.
Congratulations on her birthday were personally delivered to
Billie Dove, in spite of the fact that she was over
eighty miles removed from civilization during the time
working on locations for Paramount's "The Air Mail."
The new Warner Brothers' broadcasting station has aroused
much interest among the players that attend the studio.
Monte Blue, who terms himself "quite a radio bug" was
caught by the camera man while trying a few experiments
with this innovation in the field of film producers.
Clara Bow, the
Schulberg star,
c o n g r a tulates
Donald Keith
upon his sign-
ing a five year
contract for the
B. P. Schulberg
productions.
Erich von Stroheim putting
his extras through their daily
paces, trying to make some
sort of a presentable military
outfit out of them for the
super production "The Merry
Widow" for Metro. May
Murray is engaged to play the
lead role, and will have the
support of a well known cast.
March 21, 1925
Page 23
Doris Kenyon, who has just completed her work in First National's "I Want My
Man," co-starring with Milton Sills, is spending a few weeks hunting fox in
the Adirondacks, and now we hear Doris has just left the hospital
What's your hobby? Hunting is Robert
Vignola's, the noted First National direc-
tor. This snap was taken in Mexico.
Director General Fred Niblo, of the foreign forces that have recently completed
work on Metro's "Ben Hur" over in sunny Italy saves Sid Grauman, the well-
known exhibitor from an untimely and horrible death. (Bet the picture's faked).
Helen Ferguson, who plays the lead opposite Hoot Gibson in Universal's "Spook
Ranch" welcomes nineteen officers of the Japanese navy to Universal City.
It's a happy day when Conway Tearle,
the First National star, is seen with a
smile on his face, so make the most of this.
Page 24
Exhibitors Trade Review
Asher Denounces Eleventh Hour
Title Changes As Suicidal
E. M. Asher, vice-president of Corinne Griffith Productions, is waging a
battle against title changes.
"The time of the so-called 'working title' is a thing of the past," says the
film executive. "In my opinion, the changing of a title after a production has
been started, spells nothing less than suicide.
"What good is the exploitation and publicity given a production during its
making if, when completed, it is decided to alter the title, putting the product
on the market with a title entirely foreign to that used during the production
period.
"The patrons of pictures follow their making more than the average person
believes. Stories appear in the press regarding the picture being made. The fans
await its release and if it is exhibited under a new title they seldom know it,
thinking the picture is one entirely different than that which they have read about.
"I believe in exploitation. I feel exploita-
tion is half the battle in the show business. A * ■ "1 A ■ n
Associated Arts Buy
Sawyer-Lubin Win
Acclaim With Film
First National Wires Exchanges
"Heart of a Siren" Is
Box-Office Winner
Why, then, waste it with title changing. If
a story is purchased for its name, keep that
name or change it before it is produced. De-
cide on the main title of your product in
the very incipiency.
"It will not only help your picture in the
long run, but it will help your exhibitor's
box-office tills and it will keep the patrons
of his theatre in touch with it from start to
finish.
"When 'Declasse,' Miss Griffith's forth-
coming production, was completed, it was
suggested that this title be changed. 'De-
classe' has been widely publicized during its
production. What good is all this advance
exploitation if we had consented to a change
in the title at this time?
"The sooner the producers and executives
on distribution realize the inadvisability of
altering their titles after production is be-
gun, the sooner their pictures will begin to
show decidedly greater profits."
Asher is now permanently located on the
West Coast, in charge of all Corinne Grif-
fith productions. He is regarded as one of
the most active men in the film industry. He
is schooled in the selling of pictures, exhibi-
tion of pictures, distribution of films, and
production of stories for the screen. His
plans for the coming season are extensive and
provide for several big stories to be filmed
starring Miss Griffith.
* * *
Warner Brothers Open
Radio Station
Los Angeles, Calif., March 9.— With an
elaborate display of pyrotechnics and a
blare of trumpets, Warner Brothers an-
nounced to the world the opening of their
new broadcasting station. The opening
marked an innovation as this is the first*
radio station built by film producers who^
will broadcast activities of studios andl'
familiarize the public with screen attrac-
tions.
Mayor Crier of Los Angeles officiated,
at the christening of the plant, which will
be known as station KFWB.
* * *
Schrock Gets Post
That Wray Declined ,
Universal City. Calif., March 9 — Because*
John Griffith Wray, who was recently
picked for the post of general manager of
Universal City, found it impossible to ac-
cept the job on account of ill health, Ray-
mond L. Schrock was appointed to the
place.
Schrock has been a member of the Uni-
versal scenario staff for ten years, and his
new appointment comes as a reward for
conscientious work. The position calls for
a big man and Schrock appeared to be the
logical candidate able to handle the huge
task.
Large Studio Tract
O. E. Goebel, secretary and general mana-
ger of Associated Arts Corporation, No. 80
Fifth avenue, has just returned from a trip
to Chicago with the announcement that he
has closed a deal for his company for the
purchase of a large tract of land in Wilshire
Boulevard, Los Angeles. The property is to
be used for studio purposes. It approximates
about one hundred acres and cost in the
neighborhood of a half million dollars.
The property, while located in the city
limits of Los Angeles, is on the boulevard
that runs from that city to Santa Monica
and in the neighborhood where several large
producers have recently closed deals for
studio property. Included in this list are
William Fox, Harold Lloyd, the' Christys
and others It is considered among the most
valuable locations in that part of the state.
The property was purchased from the Frank
Meline company.
Speaking of the deal, Mr. Goebel said :
"The officials of Associated Arts Corpora-
' tion are using foresight. They recognize the
fact that all big studio sites in this particular
neighborhood are becoming very valuable and
that the tract of land they have just pur-
chased is an exceptionally desirable one. This
'.purchase was made with the view to under-
taking big studio operations in the future.
At the present time Associated Arts Corpora-
tion is making its pictures in the F. B. O.
studios, for which company it now is pro-
ducing. The F. B. O. studios are among the
finest in the world as to size, equipment and
management. We shall continue to work
in the F. B. O. studios for an indefinite
period."
* * *
Pauline Starke Added to Metro
Stock Company
Pauline Starke has signed her name on
the dotted line which makes her the thirty-
eighth member of the Metro-Goldwyn-Mayer
stock company.
Louis B. Mayer, vice-president in charge
of production, has been watching the work
of Miss Starke for some time. Miss Starke's
first successes were "The Connecticut Yan-
kee" and "Salvation Nell," playing the title
role in the latter. Her performances have
shown a marked improvement in power and
understanding of late, and after seeing her
work in "The Devil's Cargo," Mr. Mayer
started negotiations which resulted in her
signing a long terrn contract.
Metro-Goldwyn-Mayer's stock company is
going to become of such size, at the present,
that it will be absolutely unique in the pro-
duction annals of the industry.
"Heart of a Siren," a Sawyer-Lubin
production, starring Barbara La Marr and
directed by Phil Rosen, was screened in the
projection room of First National Pictures,
Inc., on Tuesday March 3, for the benefit
of assembled executives of both concerns
and was enthusiastically acclaimed by all. .
In complimenting Sawyer-Lubin on their
newest product, First National stated they
believe "Heart of a Siren" will be one
of their finest releases, it being a splendid
picture from every angle and, immediately
after the showing, wired their exchanges,
franchise holders and some of the first run
exhibitors, that "Heart of a Siren" is
great entertainment, certain to draw big
money to the box-office. It has been an-
nounced for release on April 26th.
The notable cast in "Heart of a Siren,"
includes Conway Tearle, Harry Morey,
Arnold Daly, Clifton Webb, Ben Finney,
Ida Darling and Florence Auer, in addition
to Barbara La Marr, whose next Sawyer-
Lubin production for First National release
will be "The White Monkey," a picturization
of the John Galsworthy novel by that name,
which is the best selling novel of the year.
Phil Rosen, who achieved lasting fame
with "Abraham Lincoln" and also directed
"Hail and Farewell" is under contract to
Associated Pictures Corporation for a series
of productions and will cjirect Miss La Marr
in "The White Monkey."
* * * •
F.B.O. Buys Four Libby Stories
and Gets Option on Forty
The works of Laura Jean Libby, who died
several months ago, are at last to reach the
screen.
J. I. Schnitzer, vice-president of Film
Booking Offices of America, Inc., announces
that contracts have been signed which give
to that organization the right to produce and
distribute throughout the world four of Miss
Libby's most famous novels, with an option
of an additional forty. This will bring be-
fore another generation the novels of an
authoress who was unquestionably the lead-
ing exponent of the romantic school of writ-
ing in America, if not in the world.
The works of Laura Jean Libby, which
have still a very considerable sale in this
country, were perhaps more widely dissemin-
ated in her heyday than those of any other
living writer. In addition to the sale of her
novels, which was tremendous, newspaper
syndicates took up the distribution of her
stories. Their author was the first writer,
in fact, to have her novels thus distributed
on such a vast scale. "
Film Corporation Gets $250,000
Missouri Charter
St. Louis, Mo., March 11.— The Film Cor-
poration of America has been granted a
charter by the State of Missouri to produce
and distribute motion pictures for education
and amusement. The company has $250,000
paid-up capital, and has taken over the Uni-
versity Studios, 6800 Delmar Boulevard, Uni-
versity City, Mo.
The incorporators are David Franklin.
Joseph J. Schnitzmeier, John Wilson, F. T.
MacCubin, H. S. Wylie, S. C. Gilham and
Irvin Eckman. Romaine Fielding will be di-
rector general for the company.
March 21, 1925
Page 25
H. A. Bandy,
Central District Manager
Joseph Skirboll, Robert Smelrzer,
Western District Manager Manager Washington Exchange
R. S. Wehrle,
Pittsburgh Manager
R. C. Seery,
Midwest District Manager
First National Managers Win Prizes
TH]
Oc
Thomas B. Spry,
Manager Boston Exchange
[E winners in the Eschmann Month Sales contest held last
)ctober by First National Pictures, Inc., was announced this week
by W. J. Morgan, Stanley Hatch, A. W. Smith, Jr., and Charles
M. Steele, assistants to Mr. Eschmann in the distribution department
who originated and promoted the contest as a fitting recognition of
the highly successful administration of their chief.
Cash prizes were offered to the three branches standing highest in
the new business written during the period and played before February
1, 1925. Also to the three district managers standing highest.
The winners of the district prizes are: First prize, Joseph Skirboll,
manager of the Western district; Second prize, H. A. Bandy, manager
of Central district; Third prize, R. C. Seery, manager of Midwest
district. The prize-winning branch offices are: First, Charles H.
Muehlman, manager of the San Francisco Branch; Second, R. S.
W ehrle, manager of the Pittsburgh branch.
There was a tie for third place in the branches — Thomas B. Spry,
manager Boston branch, and Robert Smeltzer, Washington branch.
Charles Muehlman,
San Francisco Manager
Exhibitors Praise Pathe
News Scoop
Pathe News came in for unusual praise at
the hands of New Jersey exhibitors last
week on the occasion of the testimonial din-
ner tendered to H. E. Woodhull at the Rob-
ert Treat Hotel in Newark on Wednesday
evening, March 4th.
The testimonial consisted of a dinner and
ball, and was attended by a large number of
exhibitors operating in northern New Jersey
and many prominent film leaders of Man-
hattan. One of the features of the evening
was the showing of a Pathe News print of
the inauguration of the President of the
United States at Washington, D. C.
The picture was shown in the ballroom
and was popularly applauded by hundreds
who viewed the film.
Sidney Cohen, one of the honored guests
of the evening, remarked :
"On more than one occasion I have noted
that the Pathe News has been first on the
job in the way of news reels, but this is the
first time that I have seen the screening of a
national event before it was actually com-
pleted."
Mr. Cohen was referring to the fact that
while the Pathe News was being shown, the
unofficial inaugural charity ball was still in
progress at Washington.
■ # * *
Taylor Returns from Coast
John H. Taylor, accompanied by Mr. En-
ders of F. O. B. — a London organization
having no connection with the Film Booking
Office of America— returned to New York
Tuesday, March 10th, after a visit to the
West Coast. Mr. Taylor plans to sail for
England on March 14th. He represents
Arrow Pictures Corporation in London and
Paris and reports gratifying results with
their product on the Continent.
KANSAS NOW WOULD
CENSOR NEWS FILMS
(Special to Exhibitors Trade Review)
Topeka, Kansas, Mar. 5. — The bill to abol-
ish the Kansas censorship board having been
killed by a committee in the house of the
Kansas legislature, a "next best" measure
was introduced in the senate this week by
Senator Van De Mark — a bill to abolish cen-
sorship on news reels only.
During the last month the blue noses of
Kansas have been unusually active in op-
posing the measure, which would have done
away altogether with censorship in the state.
It was on this account that a similar bill
was not introduced in the senate. However,
the measure introduced this week appears
to have the unlimited backing of the senate
and it is predicted that the bill will pass the
house without much opposition.
It was against "cutting news reels for mere-
political reasons" that C. C. Pettijohn, coun-
sel for the Hays organization, launched a
bitter attack in Kansas City City recently.
Thus far no radical opposition from the re-
formers has been noticed.
♦ ♦ ♦
Bader to Represent Cinema
David Bader, head of Ideas Inc., has just
been appointed American representative for
the Cinema. It is an English publication and
the largest trade paper in Europe. Bader
will be in charge of all American advertis-
ing and subscriptions, beside which he will
write a weekly column of film happenings
on this side of the water.
* # #
New Ad Film Firm
Articles of incorporation have been filed
with the secretary of state of Indiana for
Samuels & Co., Inc., of Indianapolis. This
company will deal in motion picture adver-
tising films. Capital is given at 1,000 shares
of no par value. Directors are Hyman D.
Samuels, Mark F. Rhodes, Reginald L.
Drought, and Fred J. Menninger.
Samuel Goldwyn Engages
Foreign Actress
Announcement that Samuel Goldwvn has
signed Vilma Banky, famous Continental
star, who just arrived on the Aquitania,
for appearance in George .Fitzmaurice pro-
ductions with Ronald Colman featured, is
confirmed by Samuel Goldwyn himself.
While abroad, Mr. Goldwyn saw Miss
Banky at work in a motion picture studio in
Budapest, noted how her pictures went over
in the theatres and also saw her take the
leading part in a dramatic production, which
factors crystallized his decision to bring her
to America.
Miss Banky is of blonde, fair tvpe, and is
considered one of the Continental beauties.
It is understood her family has lived in
Europe for many generations.
This is Miss Banky's first trip to the
United States. She will remain in New
York for a short time and will then go to
the Coast to begin work.
"Percy" Opens March 22
With Charles Ray
Charles Ray's latest production, "Percy,"
based on the well-known novel, "The Desert
Fiddler," by William H. Hamby, will plav
B. S. Moss' Colony Theatre, March 22nd.
By those that have already seen this pro-
duction, which was made under the super-
vision of Thomas H. Ince, it is declared to
be one of the best pictures ever made by the
rural character star. Directed by R. William
Neill, with titles by George Marion, Tr., the
production carries an unusual supporting
cast, comprising Louise Dresser, Joseph Kil-
gour, Clyde McAtee, David Winter. .Cbarles
Murray, Victor McLaglen, Jack Cosgrove
Richard Neill, Betty Blythe and Barbara
Bedford.
The story is an unusual one and has the
Mexican border for its locale. Following the
Broadway booking the picture will be gen-
erally released over the country by Pathe.
Page 26
Exhibitors Trade Review
Sales News and Personalities of the Week
IN THE course of a recent con-
versation with a film executive
of considerable prominence and
more ability he expressed regret
over the fact that the sales per-
sonnel of the motion picture busi-
ness has been rather liberally neg-
lected by the trade press.
"Do you think," I asked him,
"a department devoted to the
>alesmen would be a good thing?"
"It would be one of the best
features any trade paper has ever
undertaken. And I believe the
salesmen would appreciate its im-
portance to such an extent that
they would help make it a live
one."
That was his opinion and with-
in a week two other gentlemen
who preside over sales organiza-
tions confirmed what the first one
had said.
So I sent out a letter to the ex-
changes, just to see what sort of
reaction the suggestion would
draw.
I expected something, but cer-
tainly I didn't expect anything
like what I drew!
The flock of replies, to date,
breaks the record for comment on
a proposed feature. Everyone
says the idea is good. The com-
ment is almost too unanimous.
So that you may see what some
KICK IN, FELLOWS!
If you happen to be con-
nected with a film selling or-
ganization, either as salesman
or sales executive, here's your
chance to indicate whether you
think the sales department and
the sales personnel ought to
have a part in the news of the
trade.
The suggestion that such a
department has a logical place
in a trade paper has met with a
surprisingly unanimous re-
sponse. If you have not said
your say, better read what
others have said, and then let's
have yours !
Unless you salesmen get into
the game and make this depart-
ment a good thing it doesn't
belong in the paper. And if you
do, it will get all the space and
all the co-operation necessary
to make it a great big feature,
helpful to everyone concerned
with the selling of pictures.
of the real fellows think about it,
I am reproducing a few typical
extracts from letters received.
The names are withheld in most
cases, for the reason that some of
the distributing organizations
have rules and regulations requir-
ing correspondence of this sort to
pass through the home offices for
censorship.
I don't want to get anybody in
bad with headquarters and until
I find out who dares to be quoted
in this department, it will be pol-
icy to keep the signatures out.
But apparently the idea meets
with plenty of approval. So now
the thing that remains is to find
out whether it will really w©rk.
No department devoted to the
salesmen can be worth a tinker's
dam unless the salesmen them-
selves participate and contribute
the real live news of the day.
No flock of press correspond-
ents, however energetic, can sup-
ply the real stuff which will make
these pages of substantial interest
Aveek after week.
So, largely, this feature is due
to succeed or to fade out in pro-
portion as it draws your co-oper-
ation. How about it?
Exhibitors Trade Review will
provide the space and do every-
thing it can to make this a com-
fortable meeting place. The rest
is up to you.
And the answer lies in sitting-
down now and doing your part,
by sending in at least one item.
Send it on a postcard or a piece
of wrapping paper, or an old col-
lar, if that happens to be the
handiest thing to write on. But
send it !
WILLARD C. HOWE
Here's What They Say
I think is will make a mighty interesting
department. — Barran Lewis, Publicity Direc-
tor, Vitagraph, Inc., Bklyn.
We will be very pleased to co-operate
with items of interest from time to time. —
(From Pittsburgh.)
It is my opinion that you have taken a
steo in the right direction.
For years the trade papers have been de-
voting their columns exclusively to happen-
ings in New York and Hollywood, giving
publicity and notice to executives at these
centers. In that manner recognition has been
given to that branch of industry.
For several years considerable has been
said with reference to improvements in the
sales end of our industry. Some progress
has been made, helped considerable bv the
various film boards of trade, and a desire
by the Hays' organization for cleaner and
better ethics in that branch of our business.
Business recognition to individuals who
have conducted themselves along these lines
has been given only by such companies who
have promoted from the ranks, and very
rarely have such men had the pleasure of
knowing that their good clean business tactics
were being recognized.
If such conditions were brought about they
sure would tend to encourage the men in
the sales end of our business, and bring
?bout better sales ethics all around. — (From
Boston.)
Your idea of publishing news of the acti-
vities of the exchange managers and sales-
men is a very good cne, as local news is
always very interesting to persons connected
with the business in all parts of the coun-
try. (From Washington.)
% ^
I shall be slad to co-ooerate with you at
any time. — (From New Haven.)
We shall be only too glad to assist you in
every way possible to make your special de-
partment a great success, as we believe It
will be of vast interest to all motion picture
exchanges. — (From Cincinnati.)
* * *
I am very much pleased to see that your
caper takes the attitude that they do regard-
ing this matter and I for one will be pleased
to let you know from time to time what is
going on in the territory. — (From Albany.)
I think you hit upon a capital idea. — (From
St. Louis.)
* * *
You can count on me for my support and
co-operation in helping your new department
be one of the most successful features
of your paper. — (From Atlanta.)
* * *
Will be glad to co-operate with you any
way we possibly can as I think your sug-
gestion a very good and interesting one. —
(From Minneapolis.)
March 21, 1925
Page 27
I am sure that the idea referred to in
your letter will be quite receptive to not only
the salesmen, but to the exhibitors as well.
Any time we can be of service to you will
be glad to have you communicate with us. —
(From Washington.) ■
Beg to voice my approval of the special
department in the Exhibitors Trade Review
which is to be devoted to the activities of
exchange managers and salesmen who make
up the sales organizations of the business. —
(From Indianapolis.)
I believe your initiative in devoting part
of the space in your publication to activities
<if exchange managers and salesmen a splen-
did idea and by the adoption of this method
you are going to fill a long felt want.
You may rest assured that this organiza-
tion will be glad to co-operate 100 per cent
— (From Atlanta.)
Sales Notes from Indianapolis
Indianapolis, Ind., March 4. — Marvin
Wiseman, who has been connected with Edu-
cational Film Co. for the last year and a half,
has accepted a position with the Producers
Distributing Corporation, and is now cover-
ing Northern Indiana successfully for that
concern.
Martin Gruenwald, late manager of the
Washington Theatre, Richmond, Ind., has
accepted a position as two-reel comedy sales-
men for the Pathe Exchange, Inc., Indian-
apolis. Mr. Gruenwald was one of the most
popular exhibitors in Indiana when he man-,
aged the Washington Theatre, and all indi-
cations seem to point to his making a huge
success of his new position.
Paul Elliott, an old timer in Indianapolis
territory, is now employed by Associated Ex-
hibitors, covering the southern section of In-
diana. Mr. Elliott has held various branch
managerships in the Indianapolis territory,
and left several years ago to accept a posi-
tion in Buffalo, N. Y. Owing to family in-
terests, however, he returned to his native
Indiana.
Michael Doody, for a number of years con-
nected with the various Indianapolis Film
Exchanges, including First National, H. Lei-
ber Company and Selznick, is now managing
successfully the Olympic Theatre at Nobles-
ville, Indiana. Mr. Dooby was always inter-
ested in the exhibition end of the business,
and has realized an ambition of several years
standing in accepting the management of the
Noblesville Theatre.
H. Jeffries, an old timer in Hoosier film
circles, is now covering the southern part
of Illinois for Warner Bros., having severed
his connections with Celebrated Players Film
Co. Mr. Jeffries is one of the best known
film salesmen in Indiana, having covered the
state almost continuously for the last seven
years for various companies.
C. W. Rosnagle, dean of the film business
in' the Indiana territory, who has covered
southern Indiana continuously for nearly
eight years for Pathe, reports that conditions
in his territory are improving rapidly and
that the depression owing to the coal mines
being idle, is now a thing of the past, and
that there is evesy prospect of the mines
working full time in the very near future,
with a resultant improvement in the motion
picture business.
A. W. Plues, branch manager of the Pathe
Indianapolis office, has been a semi-invalid
for several weeks past, owing to several
minor operations for tooth infection. Mr.
Plues is rapidly regaining his health, how-
ever, and expects to be hitting on all six in
the immediate future.
Much interest and enthusiasm is manifest
in the Indianapolis office of the Metro-Gold-
wyn Distributing Corporation over which of
the five salesmen will carry off the highest
award offered for the salesman in that ex-
change making the best record during the six
weeks' sales drive ending March 7. The
unusual excitement may be attributed to the
fact that during the Fall drive this prize,
due to a tie, was equally shared by Messrs.
Baker and Hammer, and so far the results
of the present campaign would indicate that
it bids fair to end in another tie.
W. A. Ratz, of the Indianapolis branch
of the Metro-Goldwyn Distributing Corpora-
tion, challenges any salesman to surpass his
record for volume sales, established when he
recently sold 92 pictures in West Baden, Ind.
G. C. Parish, although assuming the role
of office manager in the Indianapolis office
of the Metro-Goldwyn Distributing Corpor-
ation, has given the salesmen cause for worry
during the present sales drive, and it would
not be at all surprising to hear that he's
carried off one of the prizes offered for
salesmen.
Notes of Exchange at Buffalo
Buffalo, N. Y., March 5. — A reorganiza-
tion of the Buffalo sales force of Fox has
taken place, with the appointment of Wil-
liam C. Rowell as branch manager, and Wil-
liam J. Mahoney as office manager and city
salesman. Mr. Rowell was formerly in charge
of sales in the Rochester and Syracuse terri-
tories, and Mr. Mahoney was special repre-
sentative in the Buffalo office.
Sidney Horen has been appointed salesman
for the Syracuse territory. Mr. Horen was
only a few months ago a student salesman,
and made rapid progress since arriving in
the Fox fold.
G. E. Dickman, who until recently held
down the city sales for Fox, has been trans-
ferred to the Rochester territory. Needless
to say "Emmie" will made good wherever he
is put. (We are sorry to state, ourselves, that
he will lose his good prestige if he doesn't
soon get that "crock" washed.)
Charles N. Johnston, who has lately re-
turned to the Fox Film Corporation, is tak-
ing care of the southern t^er. There is al-
ways one thing we thought that stood out
well in Johnston — oh, well, what's the use of
getting personal?
Billy Mahoney, the terror date getter of the
Buffalo office, has recently purchased for
himself and ??? a beautiful Studebaker
roadster. Billy is wondering if anyone can
tell him why the car won't stop on the icy
pavement when he is only travelling at 40 per.
Flowers will be cheaper in a few months,
Bill.
By the way, if all the men, from Mr. Row-
ell down, buy all the cars they have been
talking about, the correspondent is sure go-
ing to make himself scarce this summer ;
maybe the auto salesmen aren't camping
around her after 5 :30.
We cannot let this issue go by without
telling all of you of an arrival, with Wooly,
Norman Sheehan's dog, playing in the title
role. Six beautiful airedales, and you can
tell the world they are dandies. Don't all
crowd, they are all reserved.
Sales Doings at Albany
S. N. Burns, of Vitagraph's Albany Ex-
change, recently visited Utica, and among
other things, placed with the Alhambra
Theatre, Vitagraph's series of Pete Morrison
Western Pictures.
The Olympic Theatre at Utica, formerly
known as the Hippodrome, owned and oper-
ated by Mr. Linton will be ready for open-
ing about March 15th. Vitagraph's "School
for Wives" will be one of the first pictures
to be shown in this theatre. After a per-
sonal inspection, Mr. Burns stated that the
house is a credit to Utica.
Vitagraph's "Captain Blood" just finished
a very successful run at the De Luxe Thea-
tre, Utica, one of the Robbins Enterprises.
Among the recent visitors to Vitagraph's
Albany exchange were: Mr. Haines, of Cairo,
Mr. Smalley, of Cooperstown, Miss Feuer
of Schenectady and Mr. Connors, of Cam-
bridge.
J. H. Krause, Branch Manager, Bond Pho-
toplays Corporation, Albany, this week an-
nounced the addition of Mr. F. C. Kavan-
augh to its sales force. Mr. Kavanaugh is
the son of Senator Kavanaugh, of Water-
ford, New York, and said to be the first
millionaire salesman in the business.
Pennsylvania Notes
Ben Tolmas, who has worked out of In-
dependent's Philadelphia organization has
been made sales manager of the exchange.
Ben Amsterdam, of Masterpiece Film At-
tractions, Inc., Philadelphia, has organized
the Temple Theatre Amusement Company to
engage in production. The first picture will
be "Abie's Imported Bride," a six-reeler with
an all-star cast.
John Gill has joined the Masterpiece sales
organization.
=K ^ *
St Louisan in Hospital
Manager Werner, of Metro's St. Louis
Exchange, has been a very sick man for the
past five weeks and is now confined to the
Missouri Baptist Hospital undergoing a rest
treatment. He will probably remain there
for several weeks.
# * *
Levy Visits Detroit
Jules Levy, general sales director for Uni-
versal, dropped in the Detroit exchange last
Thursday and had a conference with Joe
Friedman and the sales force. Jules says
"Look out for 'The Phantom of the Opera.'
It's a whale."
* * *
"Stickers" Boost
Equipment Convention
"Don't fail to exhibit at the Milwaukee
Convention, May 12th to 17th" is the mes-
sage being broadcast in the form of stickers
on thousands of letters passing back and
forth between equipment dealers, manufac-
turers and exhibitors.
The Exhibit of motion picture equipment
which it is claimed will be the largest dis-
play of its kind in the history of the motion
picture business, will be a feature attraction
for theatre owners attending the annual con-
vention of the Motion Picture Theatre
Owners of America during that week. Elab-
orate plans have been made by equipment
manufacturers and dealers to put on a de
luxe show of modern theatre devices and it
is believed that the equipment demonstra-
tions will attract exhibitors from all over
the country to the Cream City,
Page 28
Exhibitors Trade , Review
Who Is Exempted from
The Income Tax
UP to now there has been explained who
is subject to the tax law and who must
file a tax return. In this article, the
subject of exemptions will be discussed.
Every single person is allowed an exemp-
tion of $1000. That is why a person having
a net income of $1000 or over must file a re-
turn.
A married individual is allowed an exemp-
tion of $2500, and that explains why married
individuals must file a return if their net in-
come is in excess of $2500. Under the old
law a married individual got a $2500 exemp-
tion if his net income was below $5000. If
above that amount the exemption was $2000.
The same exemption is allowed the head
of a family as is allowed the married individ-
ual, namely, $2500. However, it should be
noted that while the head of a family is al-
lowed an exemption of $2500, he or she must
file a return, if the net income is in excess of
$1000. This point is usually overlooked. The
general opinion is that if one's net income
is less than the personal exemption, a return
need not be filed. That is not so in the case
of the head of a family.
Furthermore, one individual can not get
more than one exemption. A married man
who is also the head of the household is
entitled to an exemption of $2500, not $5000,
for that reason.
What is meant by "a head of a family"?
A head of a family is an individual who
supports and maintains in his household one
or more other individuals. Note that the
person being supported must live m the same
household with the person claiming the ex-
emption. A son who supports his parents,
therefore, would be regarded as the head of
the household only if he lived with his par-
ents. If he were not living with his parents,
he would not be entitled to an exemption for
being head of a household.
The foregoing are known as the personal
exemptions. In addition, there is a $400 ex-
emption for each person supported by the
taxpayer, if the dependent is under eighteen
years of age or is incapable of self-support,
because of some mental or physical infirmity.
There are several interesting phases about
this exemption. In the first place, a husband
cannot claim it for supporting his wife or
vice versa. Then, the dependent must be
either under the age of eighteen or mentally
or physically incapable of self-support. The
father that supports his nineteen year old
By M. L. SEIDMAN, C. P. A.
This, is the third of a series of articles on
how to prepare income tax returns, that will
appear regularly in these columns. Mr. Seid-
man is Chairman of the Committee of Tax
Consultants of the Committee of American
Business Men. He is a well known tax ex-
pert and has written numerous articles on
taxation. Mr. Seidman will answer all ques-
tions on the subject directed to him by our
readers. Such questions should be addressed
to this publication, attention of the Tax Edi-
tor. To receive attention, all communications
should be signed by the writer. Mr. Seid-
man's answer, however, when published will
not reveal the identity of the inquirer.
son at college, therefore, cannot claim the
exemption; nor can the father claim it for
the support of his parents, unless they were
incapable of supporting themselves because
of some mental or physical defect. It should
also be observed that the exemption is al-
lowed for each person that is dependent on
the taxpayer. If, for example, a taxpayer
has three children under the age of eighteen,
dependent on him, he would be entitled to
an exemption on that account, of $1200. •
For the purpose of this exemption, »t is
not necessary that the dependent person live
with the taxpayer, as is the case for the ex-
emption of the head of a household. A man
who supports a dependent relative in Europe
can claim this exemption. However, as
against this is the fact that for a person to
be the head of a household, it is not neces-
sary for the dependent to be under 18 or
mentally or physically incapable of self-sup-
port. As long as the taxpayer supports any-
one in his household, he is the head of a
family. If that dependent person is under
eighteen or incapable of self-support, then
in addition to the head of the household
exemption, the taxpayer is entitled to a
further exemption of $400 for each such
dependent.
There is still another and most important
feature about all of these exemptions. Un-
der the old law, it was the situation at the
end of the year that determined the amount
of the exemption that one was entitled to.
If the taxpayer married on December 31,
1923, he was entitled to the married man's
exemption for the entire year. If, on the
other hand, the dependent died on December
31, the taxpayer could not claim the $400 ex-
emption for such dependent, even though he
actually supported the dependent during the
entire year.
The 1924 Act, under which 1924 returns are
to be filed, changes this somewhat. While
the rule so far as the $400 exemption re-
mains the same, namely, that this exemption
shall be determined by the situation of the
taxpayer on the last day of the year, the
exemption for a married person or the head
of a household depends on his status through-
out the year.
In other words, if a person was married
on June 30, 1924, the exemption on his 1924
return would be half the single man's exemp-
tion, or $500, and half of the married man's
exemption, or $1250, making a total of $1750,
because he was single half the year and
married the other half. If instead of being
married on June 30, he was married on any
other date, his exemption would be figured
on the same basis, namely, the proportion
of the year that he was single and the pro-
portion of the year that he was married.
The rules concerning the exemptions that
are allowed individuals might therefore be
summarized as follows : Every single person
is entitled to an exemption of $1000. Every
married person or head of a household is
entitled to an exemption of $2500. An ad-
ditional exemption of $400 is allowed for
each person that is dependent on the tax-
payer. The last exemption is determined by
the situation that exists at the end of the
year. However, the other exemptions are
computed on a pro rata basis where the tax-
payer's status changes during the year.
The foregoing covers the situation respect-
ing individuals. As to corporations, a cor-
poration is entitled to an exemption of $2000
if the net income is $25,000 or less ; but if its
net income is in excess of $25,000 the cor-
poration gets no exemption whatsoever. It
will be recalled that irrespective of the size
of the net income, all corporations must file
a return.
Estates and trusts are regarded as single
persons and are therefore entitled to the,
$1000 exemption.
In the next article the time and place for
filing returns as well as the rates of taxation
will be discussed.
Continuous Programs Under Discussion
As Successful Theatre Management Is Becoming More Complex
Than Ever, Another New Angle Confronts the Showman
THAT the "continuous performance" of
modern features is rapidly becoming
recognized as the relic of store room pic-
ture houses, is the belief of progressive ex-
hibitors in many parts of the country. Now
comes H. F. Kessler-Howes who, writing in
an English publication that circulates among
theatre owners, says "a parting of the ways
confronts exhibitors on this question. For
years we have rolled along easy methods of
inviting the public to enter our building when-
ever and at whatever times they thought^ fit.
But, can we afford to continue to do so?"
Mr. Howes points out that in the early
stage of picture promotion, the system was
undeniably justified when a man took the
"plunge," invested in a phonograph as a musi-
cal accompaniment and allowed his primitive
short reels to run consecutively, attracting
outside crowds to "step in now!"
"How well one remembers the flutter
amongst the dovecotes, caused by the release
of Pathe's first five-reeler, 'Mysteries of
Paris,' " he says. "Everybody gasped and
formed the opinion it was doomed to failure.
No audience would think of sitting through
it But actual experience proved us all
wrong.
"Producers kept on increasing their foot-
age, so that today a film to be called a 'sup-
er' must float between seven and twelve reels.
Soon a decision is inevitable on this point.
Personally I think it a fallacy to run mod-
ern 'supers' on the continuous principle. Take,
for instance, that current success, 'The Ten
Commandments.' The other night, along
with some friends, I looked into a hall to
see this wonderful play. One was compelled
to take 'pot luck' ; there was no time-table
at the front of the house, and of course it
was our luck to enter whilst the second half
was in progress.
"Fortunately, I had seen the subject, but
the full significance of the production was
lost to my friends. A piano tinkling away
was the only musical accompaniment, the
manager explaining that the orchestra had
just finished their session. Apparently the
footage exceeded the time allowed the or-
chestra a show, according to union rules ;
consequently, the musicians played to the
earlier part of the picture only.
March 21, 1925
Page 29
Universal City to Observe
Tenth Anniversary March 15
Big Studio Plant's Natal Day to Be Celebrated With Laemmle
Re-enacting Opening Scenes With Original Golden Key
"Undoubtedly these long features are out
of place in a continuous show. They should
be featured at specially advertised perform-
ances. And it is a good sign to note the suc-
cess accruing to the few theatres which have
decided to break away and work on these
lines. It is safe to prophesy these houses
will not be alone in this practice," concludes
Mr. Howes.
And, as in England, so in America, have
exhibitors found their patrons irritated when
they stepped in on the screening of the sec-
ond half of a big production. Too few have
given their patrons' side of the question any
consideration.
Therefore, these questions arise :
Instead of the continuous performance,
should every exhibitor show his feature pro-
ductions at a set, advertised time ?
To run three shows a day, would he be
enabled to charge a higher admission fee and
thus offer his patrons only first class fea-
tures and an extended program?
Or, are theatregoers, in the average com-
munity, satisfied to step inside regardless of
when the feature was flashed on the screen?
The Exhibitors Trade Review would ap-
preciate exhibitors' opinions and experiences
with this problem. If 3'ou are an exhibitor
who believes in the continuous run, tell us
why. If you adopted the more modern prac-
tice of exhibiting features at certain specified
hours, tell us how your patrons like the
change and what effect it has had on your
box-office receipts. Theatre owners every-
where are vitally concerned in any change
of policy that will give their patrons better
satisfaction, and this appears to represent an
idea that is worthy of serious thought. In
any event, send in your opinions. Other ex-
hibitors will appreciate your views.
* * *
F. P. L. SHAKE-UP IN
CANADIAN THEATRES
Toronto, March 6. — An important shake-up
of managers, affecting three of the principal
theatres in Eastern Canada, has been made
by Famous Players Canadian Corp., Limited,
in the reappointment of Harry S. Dahn as
manager of the Capitol Theatre, Montreal,
replacing Ralph W. Thayer, formerly of the
A. H. Blank Enterprises in Iowa, who has
returned to the United States.
Some months ago, Mr. Dahn was trans-
ferred from the Montreal Capitol to the man-
agement of the Hippodrome and Regent
Theatres, Toronto, the Hippodrome being the
home theatre of the Famous Players chain
of 71 houses in the Dominion. Before going
to Montreal, Mr. Dahn had charge of various
important theatres of Famous Players Cor-
poration in Western Canada.
* * *
Sawyer-Lubin Join Producers
Association
The latest addition to the ranks of the
Association of Motion Picture Producers is
Associated Pictures Corporation. A mem-
bership in the West Coast Division of the
Association has been issued to Herbert Lubin
and Arthur H. Sawyer, executives of the
producing organization, and Arthur H. Saw-
yer has expressed himself in favor of the
many benefits which have accrued to the
producer since the inception of the Will Hays
organization.
While Associated Pictures Corporation at
the present moment is producing pictures in
New York, it still maintains production head-
quarters in Hollywod and therefore has
joined the West Coast Division of the Hays
organization.
* * *
Loew Declares Dividend
A regular quarterly dividend of fifty cents
per share on the capital stock of Loews, Inc.,
will be payable March 31st, 1925, to stock-
holders of record at the close of business
March 14th.
Universal City, Cal., Mar. 6. — The vast
studio plant of the Universal Pictures Cor-
poration will have its ten-year anniversary
this month. It was officially opened Marcn
15, 1915, and this March 15th, the events of
the original dedication will be re-enacted
with many of the same persons who took
part in the 1915 affair.
The feature of the celebration will be
the unlocking of the Universal City gates
with a gold key. This will be done by
Carl Laemmle, president and founder of
Universal, who conceived Universal City and
whose directorial genius has built the great
and world-wide Universal organization. The
key will be the same one he used in 1915
to open his new western studio project.
Universal City occupies a unique place in
the motion picture industry. It was the
first big studio plant in the vicinity of Los
Angeles, and marked the real beginning of
the present-day concentration of production
activities in that locality. At the time of its
inception, it was a bold move, as the bulk
of production up to that time had been
in the East, near executive and distribu-
tion centers. To plant a producing center
3000 miles away was almost a step in the
dark.
Industry Watched Experiment
The entire moving picture industry watched
with greatest interest the experiment
Laemmle undertook at Universal City. It
was successful almost from the start, and
its success determined the westward hegira
of other producing companies. It has been
said that this movement has resulted pri-
marily in a 100 percent increase of prosperity
to Southern California.
Lmiversal City in 1915 was of a vastly
different aspect than it is today. It then had
2500 square feet of studio space. Today
there is a total of 200,000 square feet. Then,
it consisted of a trick front on Lankershim
Boulevard, behind which were built the ad-
ministration building, the carpenter and sup-
ply shops, the technical offices, the labora-
tory and dressing rooms. All buildings cov-
ered less than 40 acres.
Today, the various stages, sets, shops, the
zoo, the ranch enclosures and other struc-
tures cover a great part of the property's
600 acres. Universal executives proudly call
attention to the completeness of Universal
City, with its own electric lighting system,
police force, fire apparatus, hospital, res-
taurants,, post office, educational system arid
laboratories. The plant also boasts the only
structural steel set in the world — the great
building recently constructed to house the
Paris Onera House sets of "The Phantom
of the Opera."
Never Closed Its Doors
Universal City has never closed its doors
since it was opened. Production at that
plant never has fallen below thirty-three per-
cent of its total capacity for picture making
at any time. Even during the "flu" epidemic,
during money stringencies, during internal
battles in the industry, _ production has been
kept up, Universal points out. Today, it
is asserted that the entire moving picture
production industry in California could be
carried out on the stages and_ exterior set-
tings available at Universal City.
As evidence of the present high peak of
production at the ten-year-old studio, Uni-
versal announces that a dozen important pic-
tures are in work for the coming season.
They include such Jewel features as "I'll
Show You the Town," a new Reginald
Denny comedy drama, to be the equal of
"Oh Doctor;" "The Teaser." a Broadway
play being done with Laura La Plante and
Pat O'Malley; "The Goose Woman," Rex
Beach's best seller, which Clarence Brown is
making with Jack Pickford, Louise Dresser
and Constance Bennett; "Lorraine of the
Lions," a special adventure thriller, featuring
Norman Kerry and Patsy Ruth Miller;
"Head Winds," A. M. Sinclair Wilt's story
being done with House Peters as star; "Pea-
cock Feathers," being made with Virginia
Valli, by Svend Gade, and others of like
importance.
John Griffith Gray, veteran production
chief, long schooled under D. W. Griffith
and Thomas Ince, has just taken over the
managerial reins at Universal City, and
Universal heads are looking forward to that
company's greatest production year.
* * *
Kramer to Head
New Publicity Firm
Motion Picture and Theatrical
Service Organization to Also
Underwrite Productions
Louis P. Kramer, for some time Eastern
press representative of the Thomas H. Ince
Studios and the only person now employed
in a publicity capacity for the late producer,
has resigned to found a motion picture and
theatrical service business. He will have
several well known publicity and advertis-
ing men associated with him, including Mur-
ray Craner, of the New York American, and
Robert Bolton, advertising display manager
of the Consolidated Gas Company of New
York.
Mr. Kramer will specialize in motion pic-
ture and theatrical publicity, having estab-
lished a country-wide reputation in botth
fields. Few, if any, of the younger men are
better known in the theatrical world. He
made an enviable record for himself in his
handling of Mrs. Wallace Reid's personal ap-
pearance tour throughout the United States
and Canada in conjunction with her anti-
narcotic film, "Human Wreckage." He has
just repeated this success in his handling of
Mrs. Reid's present tour with "Broken Laws."
During the past year Kramer planned and
carried to a successful conclusion two stunts
that will help to make motion picture exploi-
tation history. One was when he prevailed
upon the New York Central to back their
famous train, the Twentieth Century Limited
into the Grand Central Terminal an hour
ahead of time so that he could give Jacque-
line Logan a farewell luncheon on the train
before departing. This is the first and only
time the Limited was ever taken off its
schedule. The other stunt was when he
paraded the entire Chicago National League
baseball team down Michigan avenue to the
busiest corner in the world, State and Madi-
son, and had them sworn in as members of
the Illinois National Guard to help exploit an
F. B, O. release.
age 30
Exhibitors Trade Review
"The
Re-Creation
of Brian Kent
The Latest Principal
Pictures Corp.
Success
Why did Brian Kent steal
the money? Below is one
answer in the form of his
wife (Rosemary Theby) who
lived beyond their means.
At the lower right we see
Brian in the keeping of
Auntie Sue. Life began to
hold new joys for him.
Brian Kent, admirably acted
by Kenneth Harlan, takes his
last look at life before casting
himself adrift for his "last
ride" down the river.
A peculiar twist in circum-
stances, and Brian finds him-
self creeping up to the out-
stretched arms of Auntie Sue
(Mary Carr) prodded on by
the slow-witted Judy, admir-
ably portrayed by ZaSu Pitts.
March 21, 1925
Page 31
PRODUCTION HIGHLIGHTS
"OPEN THAT DOOR," by F. Oakley
Crawford, well known magazine writer,
has been placed in production by B. P.
Schulberg. Its cast, besides Owen Moore,
includes Gladys Hulette, Mary Carr,
George Fawcett, Robert Edeson, Francis
McDonald, Edith Wales and Lillian
Leighton.
* * *
"AFTER BUSINESS HOURS," adapt-
ed from Ethel Watts Mumford's story,
"Everything That Money Can Buy," is
completed by Columbia Pictures. The
cast is headed by Elaine Hammerstein and
Lou Tellegen.
* * *
"PRIVATE AFFAIRS" is the new title
selected to replace "Crossed Words," a
Saturday Evening Post story which will
be released on April 20, by Producers Dis-
tributing Corporation.
* * *
WEBER AND FIELDS, who recently
completed their roles in "Friendly Ene-
mies," are returning to Los Angeles to
preview the production at the studios.
Director George Melford personally super-
vised the cutting of the picture.
* * *
ALAN CROSLAND is one of the few
directors who has never made a war pic-
ture with battle scenes in it. Incidentally,
he's one of the few who actually served
in the war.
RICHARD STANTON, who is building
iju.lc a reputation for swift action in com-
edy dramas, has been engaged by Chad-
wick Pictures Corporation to direct
"American Pluck," the first of a series of
six pictures starring George Walsh.
* * *
"THE CRACKER JACK," the newest
Johnny Hines feature, is to be released
by April 1, after eleven weeks' work in
Miami and New York. It is about com-
pleted.
* * *
HARRY BEAUMONT has filled his
cast for "Rose of the World," his first
picture under his three-year Warner Bros,
contract. It's headed by Marie Prevost.
"PARTNERS AGAIN" and "Stella
Dallas" will be produced by Samuel Gold-
wyn during the European trip of George
Fitzmaurice who, after completing "His
Supreme Moment," is taking a vacation
and searching for new inspiration. "Part-
ners Again" is the third of Potash and
Perlmutter series.
* * *
"PRIMROSE PATH," "The Right to
Live," and "The Marriage Ticket" are
three of the "Bud" Barsky pictures to be
made in Hollywood this season, for Inde-
pendent release.
* * *
MATT MOORE and Olive Brook are
the latest players to be signed for Warner
Brothers stock company. It was Matt's
fine work in "The Narrow Street" that
won him the new long-term contract.
EVA TANGUAY, of "I Don't Care"
fame, who has again been booked by Mar-
cus Loew for a vaudeville tour, is another
stage celebrity whom producers are con-
sidering for their screen casts. It is re-
ported that one director in New York this
week has conceived a unique picture
which only Eva could make successful.
Phil Rosen is happy over the completion
of "Heart of a Temptress," a Sawyer-
Lubin film starring Barbara La Marr.
FILM BOOKING OFFICES' program
for 1926 calls for fifty productions. John
Brownell, eastern scenario head and Ed-
ward Montaigne, in charge of western
studio departments, have lined up many
new stories and expect to purchase the
screen rights to several important novels
this week.
* * *
CLAIRE WINDSOR and Percy Mar-
mont have been signed to appear in "Just
a Woman," following the engagement of
Conway Tearle, also for a featured role.
Shooting will begin at the United Studios
as soon as the cast is completed.
HELEN LEE WORTHING, who
plays "Wanda" in "The Swan," has been
signed by Jesse Lasky for "Night Life in
iNew York," which is to be one of Para-
mount s biggest features, with an all-star
cast.
JAMES CRUZE will next produce
"vveicome Home," adapted from the stage
play. Lois Wilson and Luke Losgrove
have already been picked for the cast.
* x- *
"GRAUSTARK" is being speeded up by
Dimitri Buchowetzki, who, in collabora-
tion with Frances Marion is not only
adapting the story to the screen but is
coniernng with stars on sets, costumes
and cast to support Norma Talmadge in
the picture.
* * *
C. GARDNER SULLIVAN is writing
a new story which he hopes to complete
in another week, for F. B. O. Production
will start as soon as the story is finished.
* * *
EARL HUDSON'S company, making
"Chickie" from Elenore Meherm's news-
paper serial for First National, has gone
to Miami, Fla., to film exterior sequences.
* * *
ROBERT MILTON, well known stage
director and producer, has taken an office
at the Long Island studio of Famous
Players- Lasky where he will observe pro-
duction work with the expectation of be-
coming a motion picture director when he
is familiar with the technique of the
screen.
* * *
WALTER LONG has been signed by
Jesse Lasky to support Richard Dix in
"The Shock Punch." He will appear as
"Bull Malarkey," a boss of structural iron
workers. He also has to perform a scene
that calls for fighting and wrestling on a
small platform high in the air.
What a reception girls of New York gave Douglas MacLean when he arrived here.
And note Tammany Young in the background who also is interested in the come-
dian's newest comedy, "Introduce Me," which Associated Exhibitors will release.
Exhibitors Trade Review
Hollywood Close-Ups
Page 32
Eight thousand feet above sea level and one hundred miles from the nearest railroad,
William K. Howard filmed Zane Grey's "The Thundering Herd," a Paramount
feature with Jack Holt, Lois Wilson, Noah Beery, Raymond Hatton and Charles Ogle.
WEBSTER CAMPBELL has been en-
gaged to direct "The Half-Way Girl" for
First National.
* * *
MARION NIXON has been invited to
make personal appearance with the pre-
miere of "I'll Show You the Town," in
which she is appearing opposite Reginald
Denny for Universal.
* * *
Raymond McKee has just finished work
in the fourth of a series of comedy-dramas
in which he is co-featured with Alice Day
at the Mack Sennett studios. The film
actor and his wife have gone to Big Bear
Lake in the Sierra Nevada Mountains for
a vacation at their lake shore cabin.
$ $ $
"PHANTOM OF THE OPERA" will
show the Paris Opera House, which was
constructed almost in its entirety and in
full size for one of the scenes. It is shown
with an audience of 3,000 people, while on
the stage the opera is presented with a
chorus of eighty, a ballet of 250, and an
orchestra of one hundred pieces. Real
opera singers appear in the leading roles.
* * *
VERA REYNOLDS will play the lead
in "The Limited Mail" for Warner
Brothers by special arrangement with
Cecil B. De Mille. She will play opposite
Monte Blue.
* * *
KENNETH HARLAN and Huntley
Gordon have been put under long-term
contracts by Warner Brothers. Gordon
has just finished his lead with Irene Rich
in "My Wife and I," under Millard Webb's
direction. ■
* * *
"CHILDREN OF THE WHIRL-
WIND" is being rushed at the Whitman-
Bennett Studios at Yonkers. The cast is
headed by Lionel Barrymore, Marguerite
De La Motte and Johnny Walker. It
deals with New York's "crooked life" and
the desire of many men, who have served
in prison, to go straight after their release.
* * *
"SHIP OF SOULS" has gone into pro-
duction for Associated Exhibitors^ It is
a feature-length screen adaptation of
Emerson Hough's famous novel.
"KEEP SMILING" is the new title
given to Monty Banks' comedy now in the
course of production on the Pacific Coast.
Anne Cornwall will play the lead in the
picture which was originally titled "Water
Shy."
* * *
PATSY RUTH MILLER is hailed by
Edward Sedgwick, director of the Univer-
sal feature, "Lorraine of the Lions," as
the queen of animal trainers. Two unruly
lions are being used in the picture and
it's her job to subdue them.
* * *
HARRY T. MOREY, who kills some-
one in every picture he appears in, and
George Hackathorne, who gets himself
killed in most every picture, are, despite
their acts, great friends in real life. Both,
however, may soon appear together in a
series of pictures in which George is to
be starred, and Harry is looking forward
to killing George at least once.
if * *
EMORY JOHNSON has completed
arrangements for filming a production
immortalizing the profession of journalism.
* * *
"HER FATHER'S DAUGHTER" is
another Gene Stratton Porter novel to be
picturized by F. B. O. following the sign-
ing of contracts this week. Work will
start in Hollywood April 1, and casting
has started. The picture is to be carried
out on a more elaborate scale than any
production made heretofore by F. B. O.
* * *
RICHARD DIX will appear in "The
Shock Punch," a starring vehicle which
Paul Sloane will direct at the Paramount
studios.
* * *
WILLIAM DE MILLE cut all sub-
titles from "Men and Women" after the
first thousand feet of the film.
* * *
HOPE HAMPTON will be co-starred
with Lionel Barrymore in a new feature
for Associated Exhibitors after complet-
ing her work in "Fifty Fifty."
* * *
"SECRETS OF THE NIGHT," one of
Carl Laemmle's White List, has been re-
leased. This picture is adapted from the
stage play "The Nightcap."
"Location scouts" from the William K.
Howard unit at the Paramount studios in
Hollywood left for Arizona to seek suit-
able spots for the filming of Howard's next
production. Although the title has not been
announced, it is expected that Howard will
next film another story from the pen of
Zane Grey.
♦ 4. ♦
Although a typewriter is not usually con-
sidered an essential to a successful honey-
moon, C. Gardner Sullivan packed it first
when he and his bride, who was Miss Ann
May, actress, left for a honeymoon in the
mountains, bullivan has just completed cut-
ting and editing "If Marriage Fails — ?," his
latest independent production for F. B. O.,
and will attempt to concentrate on his next
story during tne bridal tour.
Alan Crosland spent his first day in a
movie studio as an extra at $5 a day. That
was in 1912. Among the same crowd of
extras were Rex Ingram, Charles Brabin,
Harry Beaumont. Now all are leading
directors.
* * *
Dimitri Buchowetzki has proposed the or-
ganization of a Foreign Director's Club in
Hollywood. Prominent members might be
Ericn von Stroheim, Ernet Lubitsch, Victor
Seastrom, Rex Ingram, Svend Gade, and,
of course, Buchowetzki himself. It is esti-
mated that such an organization could get
along with ten interpreters.
* * *
With oranges at five cents a dozen, six
dozen for a quarter, who can complain
about the high cost of living here and in
Los' Angeles?
* * *
Alan Crosland made his first appearance
on the stage because he could play a man-
dolin. He was just out of a New York
high school, and heard that Annie Russell
needed an actor who could play one of the
instruments. He stayed with the company
lor several months — his only experience
as an actor.
* * *
A movement to give a mammoth out-of-
door production of "Rip Van Winkle" in
the Hollywood Bowl, with Thomas Jeffer-
son, who played "Rip" for many years
after his father, "the Immortal Joe,"
passed on, in the title role, is being
launched in Hollywood by a coterie^ of
prominent picture people. Jefferson just
returned here from a three years' tour in
the title role of "Lightnin' " after Frank
Bacon died, and is amenable to the plan.
Prominent Angelenos sponsoring the
"Rip Van Winkle" movement are Reginald
Barker, King Baggot, Eugene DeRue,
Lester Blankfield, Maurice Barker, Dick
Ferris, Fred H. Solomon, John Ford, and
others. Eve Unsell has consented to re-
write the play on a larger scale, as would
make a fitting production for an amphi-
theatre of the magnitude of the Holly-
wood Bowl.
* * *
James B. Clark, of Pittsburgh, Pa.,
senior member of the firm of Rowland and
Clark who control extensive theatrical in-
terests throughout the State of Pennsyl-
vania, is paying his first visit to Holly-
wood in fifteen years.
Clark, who is one of the original fran-
chise holders of First National Pictures,
Inc., former vice-president and now on
the directorate of that organization, visited
the West Coast, including Los Angeles
and Hollywood, in 1910 when the motion
picture industry was just beginning to take
a foothold and was still in its crude state.
March 21, 1925
Page 33
News of Exhibitor Activities
Director Writes Ten Massachusetts M. P. T. 0. Elect
New Commandments Nathan Yamins as Executive Head
Irving Cummin gs Offers Exhib-
itors New Rules to Help Pre-
serve Film Art as Heritage
Hollywood, Calif., March 11. — Irving Cram-
mings, director of M. C. Levee Productions
for First National, wrote ten new command-
ments. They are commandments for exhibi-
tors and concern motion pictures and the
rules for preserving their art as a heritage.
The Hollywood colony proclaims them the
"eighth wonder of the world, likened unto
the seventh heaven." Here they are :
1. Judge not a photoplay by the price de-
manded of thee, but rather say "who made
this wonderful picture that is offered unto
me?"
2. He that buyeth an unknown photoplay
is flirting with chance, but happy is he who
chooseth one of repute and knoweth the
worth of its maker.
3. Therefore, take heed, my son, that the
photoplay is one whose makers are known
unto men like thee from the far corners of
the earth.
4. Glad will be the makers of films in
their hearts, when they see the excellence of
their handiwork, yea, even exhibitors shall
rejoice to sell such goodly creations.
5. Treat not the photoplay as a willing
horse neither fill thy hall too full with stan-
dees, for discomfiture to patrons detracteth
from entertainment and the excellence there-
of.
6. Blessed is he who knoweth these things
— for he taketh unto himself more than one
of such photoplays that they may in turn
minister to his box office.
7. Verily, a foul photoplay is an abomina-
tion. See to it that thy pictures are clean
lest thy decent patrons upbraid thee and
worse follow thee. Clog not thy theatre lest
thy program give offense.
8. He that taketh pride in the clearness of
his print and the rich entertainment thereof,
shall admonish his operator to handle it
with care.
9. Put away thy film with care and safe-
guard it from moisture of the air. He that
leaveth his "show" uncovered and endan-
gereth his profit and his life, exposeth him-
self to penalty from the Fire Department.
10. Remember these things and the pleas-
ure of thy theatre shall be increased an
hundredfold and thy photoplays shall in-
crease in goodness — neither will thou cast
it aside after its run expireth.
* # *
Theatre Thief Convicted
Albany, N. Y., March 9.— Thomas Ross, a
Greek, was found guilty in a court last week
of grand larceny in stealing a purse contain-
ing a diamond ring and money from a woman
patron of the Mark Strand Theatre, and sen-
tenced to five years at Dannemora. The
trial of Ross consumed three days, during
which time it was brought out that he had
served time at the Elmira Reformatory as
well as Sing Sing. His apprehension on No-
vember 26 last came through clever work on
the part of Herman "Vineberg, manager of
the theatre.
Charlotte Merriam appears as Lucy Mor-
gan, in "Pampered Youth," based on
Booth Tarkington's prize story, recently
released by Vitagraph and making a big hit.
NEW HOUSE ORGAN
MAKES OHIO DEBUT
Cuyahoga, Ohio, March 9.— The Falls
Theatre Neivs, a new house organ issued by E.
E. Bair, of the Cuyahoga Falls Amusement
Company has made its initial bow to the
public. It is a four-page, newspaper-size,
8-column sheet, resembling a first-class metro-
politan daily. It is devoted to newsy items
about coming attractions, beautifully made up,
carrying attractive illustrations, with a creed
devoted to "Civic Improvement, Better Photo
Plays and Their Presentation."
The paper carries a regular editorial
column, special columns, reviews of screen
productions, and general news of interest to
fans about the motion picture industry. It
also carries Coupon No. 1, with the an-
nouncement that "two of these coupons, con-
secutively numbered, will secure free admis-
sion to any Saturday matinee." The house
organ represents one of the best publications
of its kind ever issued by an exhibitor.
* * *
Exhibitor Becomes Producer
St. Joseph, Mo., March 11.— Having made
a 3-reel home talent comedy last year, which
played to S. R. O. business, William Leucht,
manager of the Savoy Theatre, is now build-
ing a small plant for the developing, print-
ing and finishing of motion pictures. "It's
a good business getter," he says.
* * *
To Auction Theatre
Albany, N. Y., March 11. — The magnifi-
cent State Theatre in Schenectady, N. Y.,
built about two years ago at a cost of about
$400,000, will be sold at auction this week.
There is much speculation among exhibitors
in that city as to the new owner.
Theatre Owners Also Commend
Vitagraph and Plan Theatre
Party and Dinner
Boston, Mass., March 9. — At an adjourned
meeting of the Motion Picture Theatre Own-
ers of Massachusetts, held last Tuesday, new
officers were elected for the ensuing year, a
resolution was passed commending Vitagraph
for furnishing exhibitors tax-free music cue
sheets, and plans were drafted for a theatre
party and dinner to be held by the organiza-
tion on the first Tuesday in April. It was
an enthusiastic session and was well attended.
The following officers were elected for the
year 1925:
Nathan Yamins, of Fall River, President ;
P. F. Lyden and John Freeman, Vice Presi-
dents ; Stanley Summer, Treasurer, and Er-
nest H. Horstmann, Executive Secretary.
An Executive Committee was also named
consisting of P. F. Lydon, chairman, W. B.
Littlefield, J. H. Woodhead, Edward Rhind,
H. H. Levenson, Stanley Sumner, Al Som
erby, Nathan Yamins, E. H. Horstmann and
H. I. Wasserman.
Yamins Is Popular Exhibitor
That the Theatre Owners of Massachu-
setts are particularly fortunate in thei/
choice of president, was the unanimous ver-
dict of the members. Mr. Yamins is one of
the best known and liked theatre owners in
the State. He has always been prominent^
identified with national and state organiza-
tions, and under his guidance with the as-
sistance of his able fellow officers, there i~.
no doubt but that the Massachusetts organi-
zation will soon forge ahead and take its
lead with the other intensively organized
states, the members point out.
Commending Vitagraph
A theatre party and dinner is being held
by the organization on the first Tuesday of
April, at which time a delegation will be
elected to attend the National Milwaukee
Convention, and a big representation from
Massachusetts is assured to be on hand to
lend their support and effort to the con-
structive solution of the problems that must
be acted upon there.
A motion was made and seconded to send
the Vitagraph Company of America the fol-
lowing resolution :
"That the above organization go on record
as commending the action of the Vitagraph
Company in furnishing non-taxable music
cue sheets for their future productions."
The non-theatrical situation caused con-
siderable discussion and a resolution was
made to take this matter up in more detail at
the next meeting which will be held on Tues-
day, April 7th, at 4 p.m., to be followed by
the annual dinner and a theatre party. At
this meeting the delegates to the National
Convention at Milwaukee will be elected.
Quite a number of the members have already
expressed their intention of attending.
Page 34
Exhibitors Trade Review
Exhibitors Respond
To Convention Call
Interest in Milwaukee Gathering
Grows as Theatre Owners of
Nation Prepare to Attend
As the time for the Sixth Annual Con-
vention of the Motion Picture Theatre Own-
ers of America on May 12th, 13th and 14th.
draws closer, every day adds new phases to
the varied situations which will make it the
most important motion picture gathering in
the history of the industry.
Theatre owners generally regard the ten-
dency toward a closer combination of the
larger producer interests as very dangerous
and being fully cognizant of what is happen-
ing in that relation and having the alterna-
tive of independent action before them, they
propose making the Milwaukee convention
the clearing house for all of the bigger
problems.
From every part of the nation comes the
independent call to arms. From California, a
large gathering of theatre owners will come
to the convention as the grip of the trustified
movies is being felt there. The same is true
of the North, South and Middle West.
The national headquarters of the Motion
Picture Theatre Owners of America in New
York City is literally deluged with mail from
every independent element in the business ex-
pressing approval of the plan to have the
Milwaukee convention a great mobilization
point for those opposed to trust processes,
and in many instances offering suggestions
for forms of affiliation which will bring about
a greater degree of mutuality in the busi-
ness.
Definite reports now at hand show that
several special cars of theatre owners will
come from New York City alone, while the
upstate contingent will require a special train.
President Joseph Seider and other officials
of the Motion Picture Theatre Owners of
New Jersey arranged at a recent meeting of
the state executive board, to bring a large
Jersey delegation. Pennsylvania will be finely
represented, and an unusually large delegation
will come from the New England States.
Michael White, president of the New
Hampshire Theatre Owners' Organization ;
Nathan Yamins, president of the Motion
Picture Theatre Owners of Massachusetts :
E. M. Fay for Rhode Island, Joseph Walsh
for Connecticut, and other officers for Ma.ne
and Vermont, give assurances that New Eng-
land's place at Milwaukee will be big.
Frank Durkee of Baltimore and others
there are enthusiastic in arranging for a big
Maryland contingent ; Take Wells, of Rich-
mond, promises real cooperation in the Vir-
ginias and so down the Southern line.
In Ohio, President James and others plan
to make the rock-ribbed character of that
state evident at Milwaukee and all through
the Middle West extremely large delegations
will represent the different states.
Letters from Arkansas, Nebraska and oth-
er states show keen interest there in the
convention, while in the Northwest and on
the Pacific Coast arrangements have already
been definitely made for large representation
and hotel and other reservations secured.
The National Board of Directors will meet
at the Hotel Wisconsin, Milwaukee, on Mon-
day, May 11th, and the convention session
will be held on May 12th, 13th and 14th.
Exhibitors to Lunch Mar. 23
Albany, N. Y., Mar. 11 — Members of the
Albany Zone Committee will hold a luncheon
at the Hotel Kenmore, in Albany, N. Y., on
March 23, followed by a business meeting at
the headquarters of the Committee in the
Mark Strand building. The coming meeting
will be the first since the Zone was organized
on January 6, when Meyer Schine was elected
president.
* * *
Iowa Theatre Sold
(Special to Exhibitors Trade Review)
Fort Madison, la., Mar. 9. — The Columbia
Theatre was taken over Mar. 1, by Capitol
Enterprises of Kansas City. The Orpheum
Theatre here was recently taken over by the
same firm, which is headed by Samuel Har-
ding, president.
ROUND TABLE BRIEFS
Corrine Griffith calmly receives instructions from her director Robert Vignola, in
the making of "Declasse," one of her biggest features to be released by First National.
The retirement of Jesse Jones, the popular
exhibitor of Canon City, Colo., is regretted
by the newspapers in that city. His Jones
Theatre was leased to B. P. McCormick, of
Florence, Ariz., who is also very popular. Mr.
McCormick will also continue operation of
his Liberty Theatre at Florence.
Livingston Lanning has resigned as mana-
ger of Loew State Theatre, St. Louis, Mo.,
and Louis Sidney is temporarily in charge
until a permanent manager is appointed.
* * *
Billy Sohm of the Belasco Theatre, Quincy,
111., has outfitted a secretarial room for film,
salesmen in his theatre. The contract chas-
ers make it their headquarters while in
Quincy.
$ $ $
The Pathe Theatre, Monette, Ark., has
been purchased by C. W. Tipton, who also
owns the New Theatre, Manila, Ark.
* * *
The new picture theatre to be opened at
Marshfield, Oregon, soon, will have the only
three-manual organ in Oregon, outside of
Portland. It cost $32,000.
* * x
L. S. Carter, Indianapolis theatre man, has
announced the purchase of the Laurel Thea-
tre from Charles Koch in that city.
Mike Kallet, of the Madison Theatre in
Oneida, N. Y., has recovered from his recent
illness and is planning to spend a few weeks
recuperating in Florida.
* * *
Organization meeting of the Stevens Thea-
tres, Inc., was held last week at the home
offices in Henderson, N. C. The following
officers were elected : W. D. Burwell, Hen-
derson, secretary, treasurer and general man-
ager. George £. Stevenson was appointed
resident manager of the corporation's new
Cameo Theatre, Rocky Mount, N. C.
* * *
C. L. Hacksworth, of Huntsville, Alabama,
spent several days in Atlanta last week and
announced that reconstruction work on the
Grand, which was almost completely des-
troyed by fire some time ago, is under way
and will be ready to reopen in a couple of
months.
C. A. Hartman is operating the Airdome
Theatre at St. Petersburg, Florida, and plans
extending his theatre interests shortly.
* * *
A well known visitor to Atlanta the last
week was N. V. Darley, manager of the
Rivoli Theatre, Tampa, Florida, and for
many years manager of the Alpha in Atlanta.
Mr. Darley is very enthusiastic over the
season in Florida and declared there is more
building operation in that state at present than
any place in the country, he believes.
$ $ 4:
John Hart, exhibitor in Bennington, Vt,
is spending the winter in Florida.
* * #
Neal and Alexander have dissolved part-
nership, whereby Alexander gets the New
Ritz, the Majestic and Lyric, and Neal keeps
the Casino and Class A Theatres.
* * *
Harry Lazarus, of Kingston, N. Y., an-
nounced last week that the new theatre which
he will build there soon will seat not less
than 2,000. Work will get under way when
weather permits.
• , * * *
Theatre owners in the vicinity of Arma,
Kansas, are looking forward with hope that
the scarlet fever quarantine in mining camps
may soon be lifted, the theatres now being
closed. As the epidemic is of a light nature,
it is believed the houses will soon reopen.
March 21, 1925
Page 35
K. C. Women Take a
"Dig" At Reformers
Club Passes Resolutions Con-
demning Politics in Numerous
Censorship Bills
Kansas City, Mo., March 9. — The Wom-
en s city Hub of Kansas City — one ot the
largest women's organizations in Missouri
— tnrough its motion picture committee,
took a "dig" at reformers who are spon-
soring the censorship bill, now in the hands
of a committee, Monday. At a special
meeting the tollowing resolution was
adopted:
"Be it resolved that the motion picture
committee of the Women's City Club of
Kansas Lity go on record as being op-
posed to political censorship in the state
of Missouri."
Mrs. Eleanor Walton is chairman of the
committee.
Through some move, political or other-
wise, Senator A. O. Pickett of Trenton,
Mo., who introduced the bill, succeeded in
having it referred to a committee of which
he is a member — the committee on criminal
jurisprudence. The bill has been in com-
mittee more than two weeks now and ex-
hibitors are beginning to display some
anxiety as to the forthcoming action on
it. Through President R. B. Biechele of
the M. P. T. O. Kansas and Missouri, ex-
hibitors of Missouri have been urged to
write their respective senators and repre-
sentative in the legislature concerning the
measure, which is Senate Bill No. 341.
A similar urgent appeal is being sent out
by President Biechele in conjunction with
the standing room bill, No. 50 House BilL
and its sister bill, Senate Bill No. 342.
As Governor Sam Baker openly has ex-
pressed his support of a boxing bill and
other liberal legislation, it is not believed,
should the censor bill pass both houses,
that it would receive his signature, but
exhibitors are not willing to allow the
matter to go that far if a preventive bar-
rier can be obtained.
♦ ♦ +
Smallest American Theatre
(Special to Exhibitors Trade Review)
Lydia, N. C, Mar. 6. — G. W. Buchanan,
local exhibitor, claims that his Lyric theatre
is the smallest, modernly equipped picture
house in the United States. The house, while
strictly modern in every respect, is only IS
feet wide in the rear, broadening to 20 feet
near the front, and total depth is sixty feet.
It has 138 seats. It is equipped with new
Powers projectors and Photoplayer organ.
Stars Fail to Draw
Kansas City, Mo., March 11 — For some
unexplainable reason, only about 300 per-
sons attended the dance and revue staged
by twelve motion picture actors and ac-
tresses, touring the country under the su-
pervision of Cosmic Productions, in Con-
vention Hall, Kansas City, last week. A
majority of those in attendance were ex-
hibitors, their families and exchange em-
ployees. Ample space was devoted by the
press in advance of the event.
% >k *
House Dark Six Years
Re-opened in Guthrie
(Special to Exhibitors Trade Review)
Guthrie, Okla., Mar. 6 — After being dark
for six years, the Crystal Theatre here was
reopened by Montgomery and Owen, its
owners, who also operate picture houses in
Gushing, Three Sands and Oklahoma City
Many exchange men attended the opening.
Marion Haslup, now on Broadway stage,
signed for three St. Regis pictures for As-
sociated Exhibitors, the first being "Head-
lines," now in production in Tec-Art studios.
NEW TEXAS BILL TO
TAX ROAD SHOWS
(Special to Exhibitors Trade Review)
Austin, Tex., March 6. — Representative E.
L. Covey, of Goree, Texas, introduced a bill
in the state legislature imposing an occupa-
tion tax on every form of amusement, and
particularly upon traveling shows.
Theatres of all kinds, tents and airdomes,
come under the provisions of the proposed
law. A state tax would be paid as follows :
Amusements in towns under the population
of 1,000, $5; 1,000 to 2,000, $25; 10,000 to
15,000, $30; 15,000 to 20,000, $40; increasing
to $60 for cities of 40,000 inhabitants and
$75 annually for larger cities. Counties,
cities and villages are empowered to im-
pose an additional tax of one-half of the
state tax. When a traveling show moves
from town to town the occupation tax would
be collected by each county and city visited.
* * *
Exhibitors Get Free Publicity
(Special to Exhibitors Trade Review)
Kansas City, Mo., March 11. — The fol-
lowing reproduction of a story in the Kansas
City Star illustrates the benefit in the free
advertising being derived by Kansas City
exhibitors through an arrangement with the
Parent-Teacher Association and the co-
operation of the Star.
"FILMS FOR FRIDAY NIGHT,
P. T. A. LISTS ATTRACTIONS FOR
FRIDAY AT THEATRES.
"The Better Film Committee of the Parent-
Teacher Association approves the following
list of pictures to be shown next Friday in
the following theatres :
" Yolanda' Linwood Theatre
'Family Secrets' Roanoke Theatre
'Thief of Bagdad' Royal Theatre
'The Navigator' Strand Theatre
'The Darling of New York' Bancroft
'New Toys' Main Street Theatre."
* * * *
Films by Airplane
(Special to Exhibitors Trade Review)
Kansas City, Mo., Mar. 6. — Exhibitors here
were elated to learn that the Kansas City
Universal branch had made arangements for
the delivery twice a week of news reels by
airplane. The reels will be sent to St. Joseph,
Mo., the nearest government cross country
point, by airplane, then to Kansas City by
rail.
Exhibitor "Cashes In"
on Censorship
Located Across River Where
Films Are Condemned He
Packs Theatre With Them
(Special to Exhibitors Trade Review)
Quebec, March 11. — Donat Paquin, Laurier
Theatre, Hull, Quebec, has been doing a
highly successful business for two rather
unique reasons — among others. The Laurier
Theatre, which is the largest of the moving
picture houses in the Quebec center', draws
quite a bit of his patronage from Ottawa,
across the Ottawa River and in the Province
of Ontario.
There are two special reasons why this
particular patronage is secured. One is that
the theatre management rather frequently
obtains a feature that has been passed by the
Quebec Board of Moving Picture Censors
and that has been condemned by the Ontario
Board of Censors so that it cannot be pre-
sented in Ottawa, Ontario, theatres Another
reason is that the theatres in Hull are per-
mitted to be operated regularly on Sundays,
while those of Ottawa "enjoy" Sunday clos-
ing, although both cities are governed by
identical laws in so far as Sunday observance
is concerned. Sunday, therefore, is a big day
for Hull theatres because they draw upon
the 120,000 people of Ottawa, Hull having
only 38,000 persons.
Hull exhibitors never come out flatfooted
with the announcement that certain pictures
will not be seen in Ottawa, but they do offer
statements such as "Your only chance to
see . . ." etc., or "Your first, last and
only chance to see this production," etc.
During recent weeks the Laurier Theatre,
Hull, has had two interesting productions
exclusively, these being "Three Weeks," and
"The Miracle."
Secretary Visiting Exhibitors
Albany, N. Y., March 11— In order that
exhibitors in central New York may better
understand the work of the Albany Zone
Committee, Mrs. Carolyn Goodman, secretary
of the committee, will visit one city each
week, meeting the exhibitors and explaining
the work being done.
Everything is in readiness for the lunch-
con and business meeting of exhibitors in the
Albany Zone. About 100 are expected. The
meeting will be held immediately following
the luncheon, which is to take place on
March 23. Invitations have already been sent
out.
* * &
"Reel" Showmanship
Greencastle, Mo, March .11. — Roy M.
Burchett, manager of the Electric Theatre,
has discovered that there is more than one
way to make a two-night-a-week house in a
small town pay revenue. Through the en-
couragement of Mr. Burchett, home talent
presentations and other forms of amusement
are being staged each week in the theatre on
nights where there is no picture.
"Patrons are getting in the habit of attend-
ing the theatre, so that it may not be long
before I can show a picture every night,"
Mr. Burchett says.
* * *
Vancouver House Opens
Vancouver, Wash., Mar. 3. — The Society
Theatre, Vancouver's new $40,000 suburban
theatre, opened Thursday night. The building
is of concrete and stucco construction and
represents the latest in suburban theatres. It
was built by William Peters, former Minne-
sota showman, who moved here about four
years ago.
Page 36 Exhibitors Trade Review
Policeman McGee (Al Ferguson) surprises Black Logan (Frank Granville)
in the midst of his work. A moment later bedlam is let loose upon this scene.
And then that
happy reunion
between Larry
and Ruth Mac-
Clean (Lucille
Even in a hand-to-hand encounter, Larry McGee proves DuBois) without
himself better than Black Logan. But once it does which no picture
happen that outside help by the Indian maid (Yvonne of the North is
Pavis) is more than welcome (Lower right). entirely complete.
"Scarlet and Gold"
J. J. Fleming picture of the Northwestern Police
bristles with sure-fire action.
March 21. 192r
Page 37
mth THE INDEPENDENT DISTRIBUTORS
THREE outstanding features mark the prog
beginning of an era of unprecedented success,
extravagance in production can be curtailed
than the highlights of the industry. This will re
and release extra funds for better scripts and
tion has to do with the employment of directors
unquestioned. And the third points to the inc
huge production programs as the result of the
tors each week throughout the country. Truly
forward with every indication of the most prosp
ress of independents this week. All spell the
Chiefly among these is the suggestion that
by employing stars commanding smaller salaries
iuce expense, supply the public with new faces
more elaborate settings. The second sugges-
whose ability to produce box-office features is
reased activity among independents planning
recognition given their products by more exhibi-
it can be said, that independents are forging
erous year in their history.
Independents Are Curtailing
Extravagance in Production
Jesse J. Goldburg, president Independent
Pictures Corporation, who made a flying trip
from Hollywood to New York and return
last week, says the Independents are actually
setting- the pace for the curtailment of ex-
travagance in production. He foresees a
rather startling change concerning present-
day stars. He says that the independent pro-
ducer is now in a position to get recognized
artists and the high grade acting talent, here-
tofore denied him. "The season of 1925-26
will see more new stars created from un-
recognized talent than ever before," Mr.
Goldburg explains. "Stars of yesterday and
today as well, we may say, will not be the
stars of tomorrow. In other words, box-
office names we have looked to in the past
as great money makers, will have served their
usefulness as headliners in the business. They
will be used, I believe, as supports in pic-
tures, and new stars and box-office names
will take their places.
"For every tdn pictures produced last year
costing over $35,000 each, we will not see
more than one produced next year costing
in excess of this amount," Mr. Goldburg
points out. "It is the Independents who have
shown the old-line houses the veracity of the
idea that the cost of a picture can never de-
termine its grade. Had it not been for the
attitude and activities of the Independents,
the old-line houses would not today be pro-
ducing pictures of real drama, rather than
the spectacular photoplay.
"Witness that Fairbanks, Pickford, Chap-
lin, Lloyd, Valentino, Talmadge and Tom
Mix are making action pictures of vital
drama and comedy, rather than great showy
extravaganzas.
Dramatic Films in 1925
"The demand, true to the cycle, leads me
to believe that the season of 1925-26 will call
for first dramatic productions, with a strong-
dose of sensationalism, but barring altogether
sex problems.
"Consistent with this psychology, therefore,
Independent Pictures Corporation will make
the following types of pictures:
"First: A series of stunt westerns, star-
ring Bill Cody. These will be the only out-
and-out westerns we will make for the com-
ing season.
"Second : A series of big timber stories,
starring Lightnin', famous German police
stunt dog, the half-brother of Strong-heart.
These stories will deal with the heroism of
the men in the big timber country, and the
far north, and the part that a faithful dog
plays in the lives of these men.
"Third : A pretentious series of dramatic
photoplays, starring Miss Sally Rand, whom
Cecil De Mille has pronounced the most
beautiful blonde in America. These produc-
tions will be marked by great artistry and
will deal with the seamy side of life. These
will be distinctly different from the usual
type of society drama, dealing rather with
social problems in contrast to the usual so-
ciety background."
Mr. Goldburg will devote his entire time
to personally supervising all productions
made and distributed by Independent Pictures
Corporation. The eastern offices at 1540
Broadway will be in charge of Mr. William
Goldburg. Mr. Jack Lusberg will be first
assistant and Miss Mildred E. Phillips, pub-
licity director.
Conferences of the executives of the Inde-
pendent Pictures Corporation will be held
four times a year, at which times the policy
of the organization will be determined. Two
of these conferences will be held in the East
and two in the West.
"There will be a greater number of first-
run pictures made by independents after June
1 than ever before, but contrary to the meth-
ods heretofore used, pictures will be made
in series, not as individual productions. The
independent producer, and by that I mean the
producer of individual pictures commonly
known as 'orphans,' has passed out," he
concludes.
Richard Holt, in "Too Much Youth," is supported by Sylvia Breamer, in the Duke
Worne feature produced by Gerson Pictures for release in the independent market.
Here's action aplenty, in a variety of scenes that make this picture most interesting.
Page 38
Exhibitors Trade Review
SELZNICK TO HANDLE
TEN SCHULBERG FILMS
J. G. Bachmann, vice-president and general
manager of distribution of B. P. Schulberg
Productions, announces the consummation of
an important distribution deal involving the
release of ten Schulberg pictures in the Pitts-
burgh territory.
Through this new contract David J. Selz-
nick, prominent exchangeman, becomes the
franchise holder of B. P. Cchulberg Produc-
tions in western Pennsylvania and West Vir-
ginia. Ready for immediate release in this
territory are five of the ten' Schulberg pic-
tures for this year. These are the special
production, "Capital Punishment," and four
Gasnier productions, "The Breath of Scan-
dal," "White Man," "The Triflers," and "The
Parasite."
Consider
The Title!
"THE ROMANCE OF
* * *
AN ACTRESS"
S|C 5j?
CONSIDER THE TITLE
J$C 5jS Sj«
IT'S THE GREATEST title
* * *
IN SCREENDOM'S history
* * *
DOESN'T IT IMPLY
* * *
EVERYTHING you want in
* * *
A BOX OFFICE knockout?
Hs sfc
CAN ANY WOMAN resist it
*fi *i*
OR ANY MAN?
% *
THIS WONDER TITLE —
* * *
"THE ROMANCE OF
ifc
AN ACTRESS" .
* * *
It's the seventh of
The Chadwick 9
ft
jj
a
B A Ten-Strike Title!
H. H. Karper's juvenile find, Billy Boye,
appears in "Lying Wives,'' now being cut
and titled for early release with Clara
Kimball Young, by Ivan Abrahamson.
Davis Off to Coast
For Banner Session
In line with their plans for a pretentious
program of productions for the coming sea-
son, George H. Davis, president of Banner
Productions Inc., is aboard the Twentieth
Century bound for California, where he will
remain for several days. Mr. Davis is ac-
companied by Mrs. Davis. The President of
Banner Productions will make several stops
on his cross country trip and confer with
Exchangemen who are handling Banner Pro-
ductions. When he reaches Hollywood he
will go into conference with Banner's
several producers and directors to discuss
plans for next season's product. Banner has
a big program laid out for the coming year
and within a short time, definite announce-
ment will be made as to just what has been
decided upon.
When Banner Productions entered the pro-
ducing field last year, it announced that it
would place upon the market a good, clean,
consistent series of feature pictures. That
it has done so is attested in its var'0us tiro-
ducts to date. Several productions have been
given to the public and exchangemen, exhibi-
tors and the public have approved the follow-
ing : "The Truth About Women," "Empty
Hearts;" "The Man without a Heart:"
"Those Who Judge;" "Three Keys;"
"Daughters Who Pay," and "Speed."
CHADWICK TO REMAIN
IN LOS ANGELES
I. E. Chadwick, President of Chadwick
Pictures Corporation, who is supervising
production for his company in Los Angeles,
will remain in California indefinitely. With-
in the past week, Mr. Chadwick has started
production on two of the remaining pic-
tures of the Chadwick Nine and two pic-
tures of the 1925-26 series.
Hunt Stromberg, director of "The Fire
Patrol," for Chadwick, has started work on
"The Romance of an Actress," from the
story by Langdon McCormack, author of
"The Storm." This picture, which will be
released by Chadwick as a Hunt Stromberg
Special, has been exploited widely through-
out the country by a national beauty con-
test recently completed. Winners of the
contest are now in Los Angeles, where they
will have an opportunity to appear in this
picture. Harvey Gates, well-known screen
writer, wrote the continuity.
C. B. C. Buys Big
Alaska Feature
Vow Functioning for State Dis-
tributor, "Justice of the Far
North" Heads Big Program
The C. B. C. Film Sales Corporation is
now functioning as a state-right distributor
of independent pictures not made by itself.
It has purchased the Alaskan picture "Jus-
tice of the Far North," and will distribute
it as the first picture of a number to be
announced in the future. The picture was
made in the northern Alaska and shows life
of the frozen regions in its true aspects.
The atmosphere is genuine and there is a
gripping story in the picture. It is in no
way to be confused with a number of pic-
tures taken recently in Alaska which are only
of an educational of scenic nature.
Mr. Dawn took an expedition up into the
Valley of Ten Thousand Smokes and part
of the action occurs in this Valley of Hot
Springs above the Arctic circle. This val-
ley was discovered about seven years ago by
the National Geographic Society and Mr.
Dawn's party of actors and camera men was
the second group of white people ever to
enter the valley. There are active volcanoes
and hot springs all about and clouds of
smoke filled the atmosphere so that the very
lenses of the cameras had to be wiped every
few feet in order to register at all.
The adventures of the party aside from
the difficulties involved in filming such a pic-
ture with a real story in it make a story
of adventure complete in itself.
This picture has already been reserved for
various territories and these will be an-
nounced as final arrangements are made.
* * *
Whitman Bennett Takes Sing
Sing "Shots" for New Film
Whitman Bennett, director, and leading
members of the company filming "Children of
the Whirlwind" from the Leroy Scott best
seller, went to Sing Sing a few days ago
for some interesting prison "shots." Loca-
tion was established in the great enclosed
yard of the famous institution at Ossinning,
?nd the necessary scenes taken before an in-
terested audience in which were Warden
Lawes, Principal Keeper Mclnerney and a
group of "trusties."
Lionel Barrymore, Johnnie Walker and
Marguerite De La Motte were the princi-
pals who drove up from the Whitman Ben-
nett Studios at Riverdale, where the pro-
duction of the stirring tale of crooks and
their regeneration is nearing completion.
Arrangements for the taking of the scenes
inside the prison had been carefully made in
advance, and extraordinary precautions were
taken. This was necessitated by the fact that
the two male leads — Barrymore and Walker
— in addition to a group of extras, were
dressed in the gray convict uniform. When
the filming was done for the day, all the
principal officials were present at the check-
up of those passing out through the barred
gates, so that the remote chance of an es-
cape would be removed.
* * *
Gerson Activity Humming
Following the completion of the first four
productions of the Richard Holt series of
comedy thrill-dramas, which are being made
by Gerson Pictures Corporation, at their San
Francisco studios, B. Berger, general mana-
ger, announces that work is humming ahead
full speed on the Richard Holt productions
and that shortly announcement may be ex-
pected of at least one or possibly two more
units to be put under way.
March 21, 1925
Page 39
Irish Directors
Setting New Pace
B. P. Schulberg Explains Why
Emerald Isle Talent Appeals
to Theatre Patrons
"The Irish imagination rules the world to-
day." That is the reason B. P. Schulberg
has given for signing to long term contracts
two young Irish directors, James P. Hogan
and Frank O'Connor, adding their names to
the long list of natives of the Emerald Isle
or of Irish parentage who dominate the
directing end of the motion picture industry,
including Rex Ingram, Marshall Neilan,
James Cruze, Sidney Olcott, Herbert Bre-
non, Emmett Flynn and others.
"For centuries some particular race, with
its art and literature — and thinking — set the
example the universe followed," says Mr.
Schulberg. "Years ago it was the French.
Before that the English, and still farther
back the Italian. In ancient times it was
the Egyptians, next the Greeks and then the
Romans. To-day. I repeat, it is the Irish.
"The most influential writer of to-day is
an Irishman, Bernard Shaw, whose thoughts
have had a great influence on the human
race in the last twenty years and whose
writings have swayed the English speaking
world. James M. Barrie and other Irishmen
might also be named. These men have taken
the lead in shaping modern thought in liter-
ature and plays, and have placed the Irish
race in a dominant position.
"We all know the Irish are a wonderfully
romantic race, combining in their nature all
the elements that constitute the ideal motion
picture — humor, emotion, love, heart interest
and the recklessness that provides thrills.
The Irish seem to be the one race whose
romance, melodies and humor appeal to the
entire world.
"The reason Irish directors are such a suc-
cess in motion pictures is because of their
wonderful romantic natures, tenderness in
feeling, humor and variety of emotions. The
Irish really combine the emotions of the
world in their nature. Therefore they are
AT LAST
12 CRACKERJACK
INDEPENDENT COMEDIES
A SERIES OF 12 TWO-REEL
Lightning Comedies
Featuring Beautiful Bathing Beauties — Clever
Comedians — Laughs Thrills Pep
Now Available at Leading Independent Exchanges
Released by
LEE-BRADFORD CORP
ARTHUR A. LEE, PRES.
701 SEVENTH AVE
NEW YORK CITY
3
versatile. They do not always run to lavish-
ness in pictures as a rule, but they literally
breathe love, romance, gentleness and humor.
You can always depend on them to introduce
in artistic fashion these great essentials in a
fine picture. And these are the things the
motion picture public loves.
"Hogan and O'Connor are of {hat type.
The pictures they have produced to date
prove my contention. And the pictures of
nearly all Irish directors, you will find, ap-
peal to your heart strings and leave a deen
impression on the mind."
♦ ♦ ♦
Charles Ray Starts
"Some Pumpkins"
Charles Ray, newest star of the Chadwick
pictures Corporation, started work this week
on "Some Pumpkins," the first of a series
of four specials which he will make for that
company this year. This production will be
typical of the kind of unsophisticated comedy-
drama that first established Ray among the
leading male stars of the screen.
Several players who have appeared with
Ray in his most successful pictures will be
seen with him again in this new Chadwick
production. Among these are Bert Wood-
ruff, who will play Ray's father, and William
Courtright. Ray's leading woman will be
Duane Thompson, whose interpretation of
country girl roles in Christie comedies is re-
sponsible for the prediction that she will be
an ideal foil for the star. Mary Carr, who
has appeared in several recent Chadwick pic-
tures, will play Ray's mother.
The general supervision of "Some Pump-
kins" is in the hands of Joseph De Grasse,
who has been resDonsible for many of Ray's
best pictures, while Jerome Storm, also
identified with more than twenty Ray suc-
cesses, wil1 direct.
"LENA RIVERS" HAS
TRY-OUT IN PELHAM
"Lena Rivers." the Whitman Bennett pro-
duction, which is shortly to reach the screen,
via Arrow Pictures Corporation, was given
a trial showing at The Picturehouse, Pel-
ham, on the evening of March 2nd.
W. E. Shallenberger, President of Arrow
Pictures Corporation, reports that the audi-
ence on this occasion were particularly de-
lighted with the production. This report is
confirmed by. Mr Woodward of The Pic-
turehouse. who gave to the production his
unqualified endorsement.
Dr. Shallenberger further announces that
in the marketing of "Lena Rivers" his or-
ganization will employ an intensive and far-
reaching campaign, one of the chief fea-
tures of which will be a series of "direct-to-
the-exhibitor" advertisements. The produc-
tion will be advertised, of course, in the dif-
ferent trade publications and there will also
be a consistent, direct mail campaign.
"ON THE GO" PRINT
REACHES NEW YORK
Louis Weiss, managing executive of We;ss
Brothers' Artclass Pictures Corporation an-
nounces that the negative and print of "On
The Go." the seventh of the Buffalo Bill, Jr.
series of eight pction-stunt thrillers, produced
by Lester F. Scott. Jr.. arrived from the
coast early this week and that orints will be
ready for the exchanges March 10th.
According to Artclass officials, "On the
Go" is a veritable riot of laughs, thrills and
fast-moving incident and sets a new high
mark in the record of this popular ridin'
boy.
JUDICHE JOINS
RICORDO FILMS
James E. Judiche, the well known motion
picture producer, and former head of the
Laff-o-Graph Comedies, has been appointed
general production manager of the Ricordo
Film Corporation, producers of the two*-reel
Joy-Comedies, in which the internationally
iamous pantomine Comedian, Al Joy, will
make his return bow to the screen, after an
absence of three years.
The first picture in which Mr. Judiche will
present the inimitable comedian will be "The
Orphan," which will be directed by Joseph
A. Richmond. Joy will be supported by an
rxcellent cast including Miss Rose Mass,
Paul Panzer, Mr. Pierre La Collosse and
ittle Billy Dove. Production will start about
the first of next month. Anthony G. Trigilli
will do the photographing.
Independent
Exhibitors
Do you want the better
class PICTURES for your
THEATRE? If so book
al! of the EDITH THORN-
TON PRODUCTIONS.
SUPPORTED BY
LOU TELLEGEN
EARLE WILLIAMS
JOSEPH KILGOUR
ROBERT ELLIS
GASTON GLASS
WILFRED LUCAS
MELBOURNE McDOWELL
THOMAS RICKETTS
HELEN LYNCH
BETTY FRANCISCO
EDDIE PHILLIPS
Address All Communications to
William Steiner
220 West 42nd St.,
New York City
Page 40
Exhibitors Trade Review
Rayart Sales Executives Summoned Atlanta "Blow-Up"
To New York for Conference Gets Encouragement
Session Called to Lay Out Ex-
tensive Sales and Advertising
Program for Fall
W. Ray Johnston, of the Rayart Pictures
Corporation, announced this week that a con-
ference had been called at the New York
offices of that organization for all execu-
tives connected with the Sales and Adver-
tising Department for next week to layout
the advertising and sales plans for the fall
program of Rayart Pictures.
Wally Jackson, Eastern Representative, and
Tom Curran, Midwestern Representative,
have both reached New York to take part
in laying out the fall program and to dis-
cuss with Mr. Johnston the type of product
required in the various territories.
The Rayart Program, with a few produc-
tion plans to be completed, are practically
set for the fall market.
Harry J. Brown will make a series of eight
Reed Howes specials to be released at in-
tervals of one every six weeks. These will
be directed by Al Rogell. The first four
pictures of the new group will be "The
Crack of Dawn," an auto racing story; "Rac-
ing Romance," a race horse story. "The
Devil's Double," a Central American Rev-
olution picture ;" and "The Gallant Fool," a
fast action comedy drama.
Brown will also product a series of eight
five-reel comedy-drama prize fight pictures
featuring Billy Sullivan, who starred in the
fourth series of Leather Pushers. The first
picture will be "The Fear Fighter," by Gro-
ver Jones.
Harry Webb will produce a second series
of eight Whirlwind Westerns starring Jack
Perrin, — first release in September.
There will be four Specials on the Rayart
program the first of which will be "The Be-
loved Pawn" from Harold Titus' novel of
the same name. Comedies and serials will
complete the Rayart program for 1925-26.
* * *
Ay won to Make Six
Bear Productions
Nathan Hirsh, president of the Aywon
Film Corporation, who recently returned
from a trip to the coast announces that he
has made arrangements for the production of
a series of six unusual Western features, to
be known as Bear Productions.
The first of the series, made under the
working title of ' Big Bundle" has already
been completed under the direction of Harry
L. Fraser, the filming having been done at
the Charles Ray Studios on the coast. It is
in five reels and has been edited and titled
and made readv for showing to the state
rights buyers. In each of the Bear Produc-
tions Gordon Clifford and Charlotte Pierce
will be featured.
Mr. Hirsh believes that in the Bear Pro-
ductions he has the finest line , of outdoor
pictures he has ever offered for the inde-
pendent market. They are far different
from the common variety of Western feature
combining as they do a well told story, com-
edy relief and plenty of fast action and
thrills, he says.
Others in the cast of the first of the
series include Dick Carter, Frslnk Austin
pnd Frank Hall. The story was written by
Charles Edward.
* * *
Schu'berg to Spend $2,800,000
in 1925-26
B. P. Schulberg will spend $2,800,000 on
his 1925-26 production program.
The producer, who is president of the B.
P. Schulberg Productions, Inc.. made this
announcement this week, immediately upon
his return to Los Angeles from New York,
where he had gone four weeks ago to con-
fer with J. C. Bachman, vice president and
general manager of the Schulberg company.
The announcement stated further that
Schulberg is scheduled to produce eighteen
Preferred features and six special produc-
tions during the year.
W. E. Shallenberger Views Dis
tributors' Withdrawal as Signif-
icant of Self- Preservation
The withdrawal of several of the leading
Independent distributors from the Atlanta
Board of trade, which was reported in the
trade press last week, is a thing of grave
significance, according to W. E. Shallen-
berger, president of Arrow Pictures Corpor-
ation.
"There is but one view which can be
taken of the action of Mr. Bromberg and
his associates," said Dr. Shallenberger. "They
are motivated by the desire for self preserva-
tion, which is so firmly implanted within all
of us. It has reached the stage where it is
utterly impossible for companies and men
whose interests are diametrically opposed, to
function amicably within one organization.
As well expect the lion and lamb to lie down
together! And carrying this metaphor still
further, I may say that the Independent ex-
changes in this particular instance are typi-
fied by the lamb and they took the only step
possible to prevent their annihilation.
"It is asking too much of human nature to
expect the producer to see eye to eye with
the producer-distributor ; nor can the pro-
ducer-distributor-exhibitor be expected to
get the same viewpoint as either of the fore-
going group. Their interests diverge and,
accordingly, demand a different plan of ac-
tion and method of procedure. If Mr. Brom-
berg and his fellow secessionists are sup-
ported, as I have every reason to believe they
will be, by the South's untrammeled exhibi-
tor body, I see ahead nothing but a brilliant
future unmenaced by bickering or oppres-
sion. Congratulations to Arthur Bromberg
upon his courage !"
* * *
Rote Gets Executive Post
With Elfelt Productions
E. W. Rote, one of the best known execu-
tives in Hollywood motion picture circles
and at one time comptroller of the old Brun-
ton Studios, has been apointed general dis-
tribution manager of Clifford S. Elfelt Pro-
ductions.
Besides taking an active interest in the
production of a series of Lawson Harris
specials adapted from stories by James Oliver
Curwood, Rote will supervise the national
distribution of this group of _ photoplays to-
gether with a series of frontier pictures be-
ing filmed by Albert I. Smith. The latter
films are to be adaptations of stories by the
famous soldier-author Gen. Charles King.
Rote is a pioneer in the film business, hav-
ing begun his career in the industry as an
auditor with Robert Brunton a number of
years ago. He has personally handled the
financial details and distribution matters for
many of the largest productions ever filmed
in this city.
^ ^ •
Storm to Direct Charles Ray
Jerome Storm, who directed more than
twenty of Charles Ray's most successful pro-
ductions, has been engaged by Chadwick
Pictures Corporation to handle the mega-
phone on "Some Pumpkins," the first of a
series that the star will make for that com-
pany. "Some Pumpkins," is "an original
story written especially for the star and is
typical of the rural comedies in which he
attained his greatest success. Joseph de
Grasse, director general of the Chadwick
forces, will supervise the production. Pro-
duction will be started immediately.
W. RAY JOHNSTON
presents
A HARRY J. BROWN PRODUCTION
REED „
& howes ,^aateA
THE SNOB
BUSTER"
rtith GLORIA GRAY- WILFRED LUCA5
and NAXASHER.
DIRECTED BY ALBERT ROGELL
The Most Popular Series
on the
Independent Market
SEE
Your Local Exchange
Regarding the Reed Howes
Series
RAYART PICTURES
CORPORATION
723 SeventhAvenue.NewYork ,
Jbreign Distributors
RICHMOUNT PICTURES. /nc
March 21, 1925
Page 41
How Shows Are Sold
Big House Features
A Big Serial
FOR the benefit of exhibitors who are labor-
ing under the delusion that none of the
serial product now on the market is suffi-
ciently well done to meet their standards, the
accompanying exact-size reproduction of an
advertisement of the Missouri Theatre St.
Louis, Mo., contains a lesson.
The Missouri is one of the country's finest
houses. It is catering to the best trade of St.
Louis. It is playing top-notch features. In
equipment, personnel and management it meets
the highest of standards.
When such a theatre finds it good business
to devote large space in the St. Louis papers
to a serial, smaller exhibitors may well ponder
the Avisdom of their objections to such pictures.
If this had been an initial experiment Avith
the Missouri, there still might be some question
as to the Avisdom of such a policy. But it hap-
pens that "Idaho" is not, by any means, the
first serial, or the first Patheserial, this house
has played Avith marked success.
It seems likely, therefore, that the manage-
ment of the Missouri knoAvs pretty definitely
the value of good serials and that its liberal
advertising of "Idaho" was in the nature of
good business, based on experience.
Starts Saturday
The Dignified Dozen" for
Vitagraph's "Captain Blood"
Using exploitation and publicity features which
he termed "The Dignified Dozen," Harry F. Storin,
managing director, carried on an effective campaign
before and during the recent run of Vitagraph's
"Captain Blood" at the Leroy Theatre, Paw-
tucket, R. I.
Three weeks in advance of the opening, the Leroy
started the showing of a slide announcing the coming /
of this David Smith Production. A week later is dis-
played a trailer for the first time. The house organ,
The Leroy Link, gave wide publicity to the approaching
attraction, and besides prosecuting a persistent cam-
paign in the daily newspapers and arranging a particu-
larly attractive lobby display, Mr. Florin flooded the
city with 24-sheets and window cards.
Interest was further heightened by a teaser campaign
in the newspapers, and Mr. Storin took much more than
the Leroy's ordinary amount of newspaper advertising
space. One striking "ad" occupied the entire width of a
__vou kids
f£m8»80
AT MATINEES ONLY
A Thrilling, Romance of the Gold-Rush Days —
[ton © RjlcJy
OX THE SAME PROGRAM WITH
DAVID BELABC0'8 \ BUBNO and JOSEPHINE
•TOBTY WINKS" C and
■with < 25 DANCE ABTISTS
BAY GBXETITH < in
VIOLA DANA € "DANCES OF YESTEBDAY
THEO. BOBEBTS < AND TODAY"
5 OTHER RIG ATTRACTIONS
recent newspaper advertisement of Missouri Theatre, St. Louis,
reproduced actual size, featuring Pathe serial "Idaho."
page, and, besides emphasizing special features of the
photoplay, in boxes, reproduced extracts from New York
reviews, in facsimile.
During the week of the engagement, decorative signs
hung from the marquee of the theatre, and "The Digni-
fied Dozen" was rounded out with a special Sunday show-
ing under the auspices of the local post of the American
Le gion, a special matinee for clergymen on the opening
day, and a students' 4 :30 o'clock matinee on each of three
afternoons.
Page 42
The Rivoli Theatre, Portland, Oregon, offers a fine example
of what may be accomplished in the way of lobby decoration
with its display for First National's "Abraham Lincoln."
Exhibitors Trade Review
Manager Swanke, Rialto Theatre, El Dorado, Arkansas, fixed
up this inexpensive and effective display when he played First
National's "Abraham Lincoln." Note the silhouetted heads.
The Thief " Steals Patronage
Adaptable Ideas Used for United Artists' Photodrama
SINCE "The Thief of Bagdad" has
reached exhibitors throughout the
country, many new angles of show -
manship have been developed. Only a
few of the stunts employed are report-
ed in the following exploitation items
gathered here and there.
At the Liberty Theatre, Seattle,
where the "Thief" opened to record
breaking business for an indefinite run.
one of the things done was to costume
the ushers. The dozen young ladies
comprising the staff were garbed in
crimson silk "Thief of Bagdad" shirt
and trousers close fitting below the
knee, patterned after the Fairbanks
costume in the False Prince episode.
The hair was tied with a bandeau of
black silk, and black cuffs of silk over a
stiffening material finished off the
sleeves. The ushers made such a fetch-
ing appearance that they were photo-
graphed and made a beauty feature for
the newspapers.
First page publicity for the first time
in Winnipeg was accorded "The Thief
of Bagdad" by reason of a school
teacher's special preview sponsored by
the Winnipeg Free Press, and it was
tremendous publicity too.
A feature of the Winnipeg engage-
ment at the Capitol was the impressive
co-operation of iewelers in featuring
fine "Bagdad" stills as window displays.
The high art of these stills was espec-
ially appreciated by first class estab-
lishments. One big jeweler built up a
whole window of Oriental jewelry
round a large Fairbanks costume still
and an exquisite 8 x 10 still of Anna
May Wong as the Mongol maid. An-
other grouped seme of the finest stills
together with some sensational aero-
plane views of the Bagdad sets. In all,
nine principal establishments made such
displays, leaving out no jeweler on the
main clown town shopping streets.
The National Theatre
Lewistown, Perm.
Exhibitors Trade Review,
New York City.
Gentlemen :
We have through an error in
the office, lost track of your tie-
up sections for the past several
months. Would it be possible
for you to send us what tie-up
arrangements you may have on
pictures released by First Na-
tional, Paramount and Metro-
Goldwyn?
Trusting this will receive your
usual prompt attention, and
thanking you in advance for "any
courtesies we may receive, we
are. Yours very truly,
NATIONAL THEATRE
(Signed ) Harold D. Cohen. Mgr.
THIS IS WHY
Every exhibitor contemplating book-
ing National Tie-Up pictures should
carefully file away every National Tie-
Up and Exploitation Section in Exhi-
bitors Trade Review.
We were glad to help Manager
Cohen, and we will be glad to help
you. But it will be far wiser to play
safe. File the Sections. It has been
necessary to deny many requests for
back numbers because the issues are
eold out.
So if you have pondered the reason
f^r our urging you to keep the
National Tie-Up and Exploitation
Sections on file
THIS IS WHY
Among the many things put on by
the Capitol Theatre, Vancouver, was a
miniature set built by Major McFar-
land of the house staff. This miniature
set, beautifully decorated in colors and
lighted cleverly, represented the Persian
Princess' boudoir. From the draped in-
terior a perspective of minareted Bag-
dad was visible through the columns of
a portico. Within, the Princess' couch
held a bisque figure of the princess,
and another bisque figure represented
one of her Indo-Persian maids. For
ten days before the opening this model
was admired in the foyer of the Capi-
tol, and during the playing period was
the centerpiece of a big show window.
Besides some splendid Oriental rug
windows. Ottawa, Ont., signalized
"The Thief of Bagdad" engagement
with a gala performance that had the
Governor-General of Canada, Lord
Byng of Vimy, Lady Byng and a
Viceregal pa'rty of ten as special
guests. During the whole engagement
at the Capitol Theatre, Ottawa, "Fleur
de Bagdad's" perfume was dissipated
through the house by co-operation of
the McGill Company, Montreal, which
installed twelve ornate bronze valoriz-
ing lamps with a blue light in each. A
girl in Persian harem costume distrib-
uted perfumed artificial flowers.
The Stillman Theatre, Cleveland,
among its special features, used a tre-
mendously expensive lobby display of
Oriental rugs in co-operation with the
largest dealer in the city. During its
use at the theatre the material was
insured against every contingency.
A special oriental jewelry window
of very elaborate proportions was a
feature in Seattle. This windows was
keyed with a 22x28 Flying Horse lobbv
card charmingly framed in an art cut-
out handpainted frame. The- Seattle
engagement at the Liberty Theatre
made use of thirty three-sheet cut-outs
which were given space in as many
March 21, 1925
Page 43
shopping section store entrances after
6 oclock nightly.
A heavy advance campaign at Tacoma
by the Rialto Theatre culminated with
ft special morning matinee for mothers
and children. This performance was
given added publicity through a special
telegram of greeting from Douglas
Fairbanks.
In nearly every city in Canada and
the Northwestern States big publicity
was obtained by use of the Douglas
Fairbanks crossword puzzle contest.
The puzzle was worked in a number of
different ways — as the key of co-opera-
tive double truck advertising pages, as
a straight solving contest, and as a con-
test in devising cross word puzzles of
original nature.
In a number of cities the coffee serv-
ing feature was carried out with co-
operation of local distributors of coffee,
the distributors providing their brand
of coffee and taking care of the com-
mercial end, while the theatre took the
benefit of the atmospheric and social
end of the stunt.
Special "Weeks" Bring
New Business
"Jazz Week" held in connection with
the showing of Paramount's "Miss
Bluebeard" starring Bebe Daniels and
Raymond Griffiths, was given at the
Ohio Theatre, Indianapolis. The en-
tire theatre was decorated for the event,
many colored light bulbs being used in
the interior. A program of jazz music
was given by the theatre orchestra and
organist, and included a presentation of
the "Evolution of Jazz," a composition
by Tester Huff, of the Ohio.
Ace Berry believes that a name with the pulling power of Harold Bell Wright's
should be featured in box-office exploitation. This is how he did it when he showed
Principal Pictures' "The Mine With the Iron Door" at the Circle Theatre, Ind.
What the Wild Waves Said
Realistic Marine Scene Bade Patrons "Come On In"
In the theatre front display which
he made for First National's Norma
Talmadge picture, "The Only Woman,"
Russell F. Brown of the Rex Theatre,
Eugene, Ore., added motion to the dis-
plays made of rosin paper and tarletan
transparencies.
He made a four piece display. The
front banner, which extended the
Manager Cartwright, Rialto Theatre, Chattanooga, Tenn., put on a real storm as a
lobby display when he showed Universale "The Tornado." An electric fan, with an
intermittent cut-off, gave the effect of hurricane blasts which bent the trees double.
width of the lobby, above the doors
leading to the orchestra, had a lighi
blue sky effect in its upper portions,
with painted waves in green and blue
in the lower section.
To the left were mounted the fig-
ures of the two leading characters from
the 24-sheet poster. A large opening
was cut in the center portion of the
banner, and black tarletan was placed
across the opening. The title of the
picture and cloud outlines were painted
on the transparency. The backing of
the transparency was a blended light
and dark blue sky.
Two cut-out wave pieces hung be-
tween the front banner and the back-
ing on wires. A slight motion given
to the long wire kept the wave pieces
undulating.
Tie-ups and Teasers Help
Get Coin
A teaser campaign in the press re-
cently opened an effective campaign on
"So This Is Marriage" in Des Moines.
Iowa, where thi- Hobart Henley pro-
duction played at the Des Moines The-
atre. Two pairs of shoes were awarded
to winners of a guessing contest by a
local shoe shop in accordance with the
terms suggested by the exhibitors'
service book issued by Metro-Goldwyn.
A full window display on Mystikum
perfume and another on Richelieu
pearls and jewelry helped business.
Twenty window cards on which were
mounted stills from the picture were
exhibited throughout the town.
Page 44
Exhibitors Trade Review
Here is a window tie-up that brought business to the
clothing company and to the Gladmer Theatre, Lans-
ing, Michigan, when Manager Claude Cady booked in
the Paramount photoplay "Peter Pan." The store
played host to many children at a special matinee which
secured it front page space in all newspapers.
Bringing Home
Here's What Other Showmen
Been Done Here Can
YOU can profit in dollars and cents by studying each
of the showmanship ideas picturized on these pages.
Each of them represents an exploitation idea that
actually brought in business which would have otherwise
gone elsewhere.
They may all be adapted to your specific requirements.
With the slightest ingenuity they may be applied to the
show you are presenting this week or next. And they will
do for you what they have done for others.
Make some change in your playhouse every week, even
though it be but to use different colored lights in your
lobby. Don't let the theatre become monotonous in its
sameness of dress. Keep it fresh and new. Attract the
eye — and the hand will automatically seek the change
pocket for ticket money.
These pictures are a veritable "Salesmen's Manual."
And you are a salesman — a retailer of motion picture
amusement. Play every showmanship ace to get them
into your theatre. And be sure to book the type of
product that will enable you to deliver the goods once
they pass the ticket taker.
OD0OEHD rODD
noo mo □□□□
i at
T
The California
Theatre, Los An-
geles, was look-
ing for a six let-
ter word meaning
tremendous box-
office receipts.
The word was
"Sandra," a First
National picture.
Here's a "pip"
from the Princess
Theatre, Bir-
mingham, Ala-
bama. It would
be difficult to de-
vise a better
front for Warner
Brothers play,
"Find Your Man."
Lee Ochs played Univer-
sal's "Oh, Doctor!" at his
New York Piccadilly Thea-
tre, and put over a number
of original ideas that helped
him hold the picture over.
The "nurses" distributed
"medicine" and also drove
around town in the Stutz
car which a tie-up with the
motor agency provided.
March 21, 1925
Page 45
The ^acon !
Are Doing — And What's
Be Done Again
It is not necessary to expend fabulous sums in the sort
of exploitation that begins by hiring elephants and ends
by staging train wrecks. Simple ideas well executed will
attract just as much attention to your theatre and its shows
as will the most elaborate stunts.
It is the purpose of this section to keep you advised of
what other showmen are doing simply and inexpensively
to effectively publicize their theatres and their attractions.
Don't be a one way player. The exhibitors mentioned in
these pages will be just as interested to hear of your ideas
as you are to learn what they are doing.
Let us know what you have done to bring bigger box-
office business to your turn-stile. If possible step out
front and take some pictures with a kodak, so that an il-
lustration may accompany the description of how you
made a film pay extra dividends. Let's all help one an-
other to arrive at a standard of one hundred percent ticket
sales.
Joseph Friedman's Tower Theatre, St. Paul, Minn.,
used the 24-sheet poster cut-out in making a great front
for Metro's "The Snob." Notice the use of the cut-
outs at the side to advertise coming attractions.
Here's another
24-sheet showing
Paul Revere
making his w. k.
ride in United
Artists' "Amer-
ica." The Perry
Theatre manage-
ment put an elec-
tric light in his
hand to tell Erie,
Pa., about the
show after dark.
This one stole
business from the
railroad company
during the show-
ing of producers
Distributing Cor-
poration's "Mi-
ami" at the Vic-
toria Theatre,
Harrisburg, Pa.
They tied up Principal Pic-
tures' "The Mine With the
Iron Door" with the best
florist window in town
when the picture played the
Raymond Theatre, Pasa-
dena, California. Special
placques designed by Vice-
President Irving Lesser en-
hanced the beautiful display.
Page 46
Exhibitors Trade Review
Universal's "Fight and Win" did big busi-
ness for the Liberty Theatre, Oklahoma
City, when the management put a few
cut-outs of Dempsey in local windows
together with snappy window cards.
Mystery Bally in Free Tie-Up
Everyone in Sharon, Pa., recently
was asking who "K" was and why he
did not use his good looking new car.
Sam Friedman, manager of the Luna
Theatre, Sharon, and Jack Hays, Uni-
versal exploitation man, were respon-
sible for this curiosity for they ar-
ranged a tie-up, with the local Hudson
dealer for a two-day ballyhoo.
A card was placed in each door of
a Hudson sedan reading, "Reserved
for 'K — the Unknown' " and the ma-
chine driven through the streets by a
boy from the motor agency.
Guaranteed Entertainment
Builds Audience Confidence
"So Big," with Colleen Moore, was
presented at the Schade Theatre, San-
dusky, O., as an "engagement extra-
ordinary," and was extensively adver-
tised accordingly. Furthermore it was
personally guaranteed by George J.
Schade, owner and manger of the thea-
tre, who ran his guarantee over his
signature in the Sandusky newspapers
and the other advertising mediums em-
ployed.
A line in the newspaper advertising
that was particularly impressive was
this :
"By special arrangement with First
National, this picture will be shown at
popular prices."
Another was :
"Your money back if you're not
satisfied."
A number of other attractions had
previously been offered by competing
theatres at advanced prices and had
failed to satisfy. In view of these facts
Schade's assurance made a hit with the
picture-patronizing public.
Having also stressed the fact that
Miss Moore in "So Big" assumes a role
quite the opposite of the ones she had
been assuming, Schade paved the way
for a box-office rush.
Various means of exploiting the at-
traction were considered by Schade but
the one adopted was finally deemed not
only the cheapest but the best.
* * *
Read the Book, Then
See "Percy"
Grosset & Dunlap, the New York
book publishers, announce this week
the release of the photoplay edition of
"The Desert Fiddler" by William H.
Hamby.
The publication of the photoplay edi-
tion is made in connection with the re-
lease of Charles Ray's latest Pathe pro-
duction, "Percy," which was adapted
from the above book. As a book "The
Desert Fiddler" has enjoyed nation-
wide popularity.
Big Time Exploitation
at Small Town Prices
A rapid fire exploitation campaign,
preceded the opening of the Universal
Jewel, "Oh, Doctor !", at the Piccadilly
Theatre, New York. It sent the fea-
ture over to record-breaking business
on the very first day.
Joe Weil, Big U exploitation man-
When Loew's State, Los Angeles, played the Metro-Goldwyn-Mayer production
"Excuse Me" special cartoons drew crowds to the lobby. Haven't you a chalk or
charcoal artist in your town? The resulting publicity will surprise you.
ager, who handled the campaign for
Universal, faced the proposition of
getting this picture off to a good start
without the aid of any of the custom-
ary 24-sheet advertising, the Universal
boards being used for the "Phantom
of the Opera" teasers.
To meet this need a snipe campaign
was inaugurated, Weil designed a spe-
cial hot-water bag half-sheet card
which bore the title "Oh, Doctor!" in
flashy white script lettering and could
be seen a half block away.
The catch-line, "Chills— Pills-
Thrills" suggested nurses and capsules.
Lee Ochs did not like the ballyhoo
idea unless it was dignified. Two good
looking "nurses" consented to ballyhoo
the picture. They were fitted out in
pretty nurses costumes. A ribbon
band across their waists bore the leg-
end, "Oh, Doctor!" Each carried a
dainty basket decorated with a big red
heart carrying the notice of the picture
at the Piccadilly.
The Stutz Motor Car branch took
advantage of the shots of the Stutz
in the picture by sending a ballyhoo
car around the city. The Stutz people
saw the value of the tie-up and pro-
vided their newest model roadster for
this purpose, together with a chauffeur.
A sign explaining that the Stutz car
was driven by Denny in "Oh, Doctor !"
at the Picadilly was spread across the
hood. The nurses took turns riding
in it.
March 21, 1925
Page 47
METRO GOLI^wYn GREATER MOVIE WEEK
W£EK Of f EBRVAfW 1'
(,iiiri ftaMOK NflVfl
Banners are proven attention retainers. That is why the
Milane Theatre, Sanford, Florida, used this one to advertise
a week of Metro pictures advertised on the big banner.
At the Criterion Theatre, Los Angeles, Director Home used
cow-girl ushers, who also doubled in a street bally, to let the
town know that his theatre had Metro's "The Great Divide."
Fifteen thousand pay envelopes were
filled with little candy hearts. The en-
velopes bore the message :
Love Pills
For Strong Men with Weak Hearts
Compliments of the
Pretty Nurse Who
Prescribes That You See
Reginald Denny
In Universalis Sparkling Comedy
Hit Adapted from Harry Leon
Wilson's Best Seller
"OH, DOCTOR!"
The girls paraded up and down the
busy streets handing out pills and send-
ing a steady stream of patients to see
"Oh, Doctor!"
The Stutz Motor Car branch took
advantage of the shots of the Stutz
in the picture by sending a ballyhoo
car around the city. The Stutz people
saw the value of the tie-up and pro-
vided their newest model roadster for
this purpose, together with a chauffeur.
A sign explaining that the Stutz car
was driven by Denny in "Oh, Doctor!"
at the Picaddilly was spread across the
hood. The nurses took turns riding in
it.
Another stunt in the campaign which
bore excellent results was the circular-
izing with government post cards of
10,000 doctors, osteopaths, chiroprac-
tors, physicians and other gentlemen of
the medical profession with a message
laying stress on the comedy in the film
as it effected them.
The lobby of the theatre was prettily
decorated. A dummy on a flagpole in
front of a painted sky background
made an effective display on one side,
while at the other a cut-out of Denny
and the nurse in front of a bursting
thermometer started many laughs. A
big cut-out of Denny driving out of
the book planted the novel idea.
Fronts Need Not Be Elaborate
Simple, Inexpensive Displays Equally Effective
Arthur Swanke, who handles the ad-
vertising and exploitation of pictures
for the Rialto Theatre, Eldorado, Ark.,
obtained an effective theatre front dis-
play for First National's "Abraham
Lincoln."
Above the entrance into the orches-
tra he hung a long, narrow white ban-
ner, curving like the segment of a cir-
cle. Painted upon it in black letters
was "Abraham Lincoln."
At each end of the banner was a
silhouette profile of the head of Lin-
coln. Stills and a poster or two com-
pleted the display. It was very simple
and inexpensive, yet it attracted atten-
tion.
A tie-up with the local school was
arranged by Mr. Swanke, all of the
school teachers being admitted free.
A post-card reading in part, "From the
life of America's greatest man comes
its greatest motion picture — Abraham
Lincoln'," was mailed to a selected list
of possible patrons.
The Warfield Theatre, San Francisco, used this type of paper to sell First National's
"So Big" to the public. The management believes that "the boards" are not easily
equalled when it comes to impressing names of theatre and attraction on the folks.
Page 48
Exhibitors Trade Review
Neal Burns reaches the dizzy heights in the Educa-
tional comedy "Great Guns." -At the right he appears
to be getting beyond the three mile limit. Neal has
been gaining steadily in popularity during the last
six months. "Great Guns" is a fast-moving comedy.
Harry Langdon, one of the
most promising screen come-
dians of the day in three
views from "His Marriage
Wow," a two reel Pathe
lun-provider just released.
Ben Turpin of cross-eyed re-
nown in a few typical scenes
from "The Reel Virginian," a
screaming Pathe comedy
made by Mack Sennett. Ben
is one of the veteran fun-
makers in the pictures
and occupies a niche all his
own in screenland.
Here's a group of the famous Hal
Roach Rascals up to their old tricks
in "The Big Town," one of the best
of the "Our Gang" comedies by Pathe.
Short Lengths for Long Laughs
A glimpse at some of the outstanding
comedy lights.
March 21, 1925
Page 49
The <Bic[ Little Feature
SHORT SUBJECTS REVIEWED
IIS THIS ISSUE
Dynamite Doggie (Educa-
tional)
Excuse My Glove (Pathe)
Giddap (Pathe)
Idaho (Patheserial)
Merrymakers (Educational)
Olympic Games (Universal)
Stereoscopiks (Pathe)
Traps and Troubles (Pathe)
Two Cats and A Bird
(Educational)
"Dynamite Doggie"
Educational 2 reels
Al is popular neither with the girl's father nor her
dog. She tells him that the only way to make
friends with the dog is to feed him. Which he does,
—dynamite. And sure enough the dog gets friend-
ly. Too much so. He trails Al all over with an
infernal machine inside.
This comedy hits on a new idea and a
humorous one. With Al St. John as the
chief fun-maker and acrobat, it is a reai
good laugh provider. It starts off more or
less along familiar lines with the girl's father
unalterably opposed to Al as a prospective
son-in-law, and the dog opposed to him on
general principles. She tells him that if he
will only feed the dog, she will be friends for
life. But Al wraps up some dynamite with a
time clock set for three o'clock along with
the meat. And then the fun begins. The
dog shadows Al wherever he goes, with the
hour for the fireworks drawing close. Finally,
convinced that he has lost the animal, he
elopes with his girl, setting off on a boat for
the honeymoon. Thinking he is finally rid of
the dog, he looks up to see him perched in
the stern of the vessel. Luckily the dog gets
seasick and averts a catastrophe.
Al St. John plays the harassed hero in his
best comedy vein, and the support is satis-
factory. Grover Jones directed this enter-
taining comedy.
* * *
"Giddap"
Pathe 2 ree,ls
The plot of this comedy is centered about a polo
game in high society, the antics of the enthusiastic
sportsmen supplying most of the fun.
"Giddap" has action aplenty and comedy
galore. Billy Bevan as the captain of the
polo team has an exciting time of it, and
emulates the Prince of Wales, breaking the
enviable record established by that royal per-
son within the last year or so. The Prince is
not in it with the members of this club at all.
If they don't fall off their mounts a half a
dozen times in a day, it is an uneventful
match. In addition to Billy Bevan the cast
includes Helen Mehrman, Yorke Sherwood,
Kathryn McGuire and Andy Clyde. Giddap
was directed by Del Lord from a story writ-
ten by Felix Adler and Jefferson Mofhtt,
who are also responsible for the titles. You
will make no mistake in booking this one,
for it is excellent comedy fare.
Juvenile Player Signed by
Educational' Films
E. W. Hammons, President of Educa-
tional Film Exchanges, Inc., who has just
gone to the coast for his annual studio
conference, has taken with him a new
comedy star for Educational Pictures in
the person of eight-year old Mickey Ben-
nett, who will appear in the leading part
in the final picture in the current series of
Juvenile Comedies, which is to go into pro-
duction immediately at the Fine Arts Studio.
Mickey won screen fame as Midge Murray
in Paramounts "Big Brother," from the Rex
Beach story. Since his appearance in "Big
Brother" Mickey has been on the vaudeville
stage and was playing the Keith Circuit when
he was signed up for Education-Juvenile
Comedies.
The American Child Health Association
last year declared Mickey the healthiest
child in pictures, and in connection with the
Association's campaign for child health con-
servation, Mickey drew a great deal of at-
tention when he talked to the radio fans
from Station WEAR
No title has yet been selected for the
juvenile comedy which will mark Mickey's
affiliation with Education Pictures, but it
will be a late spring release.
"Excuse My Glove"
Pathe-Mack Sennett 2 reels
This one centers about a prize fight held for charity
in which the whole Spat Family figure quite promi-
nently, although it appears as if Mrs. Spat is the
real victor.
Pathe 2 reels
Another of the Spat family series, "Ex-
cuse My Glove" is perhaps one of the best
and most ingenious up to date. The theme,
while in no sense new, is given a novel twist
with Mrs. Spat making a bid on the crown
of Jack Dempsey for world supremacy in
the popular and lucrative cauliflower indus-
try, as W. O. McGeehan is wont to call it.
There are some new gags that will probably
evoke a few laughs, with Tewksbury Spat
matched against a local fighter of some
prowess who bears a striking resemblance
to another giant of the ring, none other than
the redoubtable Jeffries. With his wife as the
referee, the outcome was never for a moment
in doubt, and the contender for physical su-
premacy is spared a merciless beating at the
hands of the champ. The picture is directed
by Jay Howe and the cast includes Frank
Butler, Sidney D'Albrook and Laura Roes-
sing.
I i
announces that
"IF MATCHES STRUCK" one of Red
Seal's "GEMS OF THE SCREEN" is playing
Stanley s Victoria, Philadelphia.
"KO-KO THE BARBER" (Out-of-the-Ink-
well) playing Rialto Theatre, N. Y., this week.
Second week on Broadway.
"STRATFORD ON AVON" for celebration
of ShaKespeares Dirthday, week of April 20th,
is now ready for booking.
Red Seal has a specialty release for all occa-
sions.
Edwin Miles Fadman, Pres.
1600 Broadway. New York City.
Mickey Bennett who has been signed by
Educational to make a series of juvenile
comedies. He is only eight years old but
is already an experienced actor.
"Idaho"
Patheserial 2 reels
With the release of the fourth chapter of
"Idaho !" which is titled "Forbidden Testi-
mony," the struggle between the good and bad
elements at Carter's Creek reaches a climax.
Three desperadoes are put on trial at the
first court proceedings ever held in the min-
ing settlement, and the difficulties encoun-
tered in bringing justice to a frontier town
are thrillingly visualized.
This is one of the best serials that Pathe
has done to date. The story has atmosphere,
action, suspense and thrills. Mahlon Hamil-
ton, as the dispatch rider, makes a fine, up-
standing hero, while Vivian Rich plays the
girl with charm and magnetism. There are
some remarkably fine shots of the Idaho for-
ests, the photography throughout being of an
exceptionally high order of merit.
"Merrymakers"
Educational 2 reels
This is slap-stick nonsense of *he most
pronounced kind. There is really no story at
all, just a series of gags that are pretty well
time worn and have been so often repeated
that they no longer have the saving grace of
novelty. There is a desperate and futile at-
tempt at humor in the subtitles, a fair ex-
ample being the one herein quoted : "Father
snored so loud the neighbors thought he was
taking trombone lessons."
Cliff Bowes plays the boy and Virginia
Vance is seen opposite him. The piece was
directed by Lloyd Bacon. We would not sug-
gest that you stress the comedy value of this
one too strongly, although it will probably
get by with an audience that is not too dis-
criminating.
Page 50
Exhibitors Trade Review
"Olympic Games"
Universal 1 reel
Bronc'iitis and Tonsilitis are rivals for the
hand of the daughter of a restaurant owner
with the latter the favorite with the girl. The
games are arranged wih the idea that the
winner will also win the girl.
Another of the Hysterical series of come-
dies, which is more hysterical than comical
It is the broadest kind of slapstick balderdash
with plenty of spaghetti flying about where
formerly a custard pie was hurled with vigor
and precision. After no end of rough house
in the games which are held to determine the
successful rival, Tonsilitis wins, through a
number of forced comedy situations which
are supposed, we opine, to contribute the
opus mirth. We would warn the exhibitor
against going in too strong for this sort of
thing. As someone once remarked, there are
limits to one's endurance.
' 1 S tereoscopiks' '
Pathe 1 reel
Pathe has a genuine innovation in the field
of motion picture entertainment in this series
of "third dimension" single-reel subjects re-
leased under the collective title of "Stereo-
scopiks."-
The problem of imparting the dimension
of depth to the motion picture is one with
which cinematographic experts have wres-
tled almost since the inception of the industry.
The stereoscope, an optical instrument by
means of which two pictures appear as-
one and cause the "fused" picture to
stand out in relief, was in popular use.
of course, before the invention of the
motion picture. The principle of stereosco-
pic vision utilized in this instrument has
been the basis or starting point for all
efforts made with a view to injecting this
quality of depth into motion pictures.
The "Stereoscopiks" do something
more than convey the illusion cf depth
They make the action taking place on
the screen appear as if actually being I
projected out over the footlights into the
midst of the spectators themselves. The
effects thus produced on the audience are
such as make for a maximum of enter-
tainment appeal combining as they do real
thrills with sure-fire laughs.
* * *
"Traps and Troubles"
Pathe Sportlight 1 reel
In "Traps and Troubles" Grantland
Rice has hit upon a particularly timely
subject, for in the Spring a young (and
old) man's fancy gently turns to thoughts
of golf. Teeing off in the deep snow and
following up the drive in snowshoes is
not a sport entirely unknown in these
hectic days of cross word puzzles and
radio madness. Then the spectator is
transplanted to the sunny warmth of
Miami, where the sport is pursued with
just as much enthusiasm but with less
effort than in the depths of the driven
snow. Some fancy pointers on the popu-
lar game are contributed by Walter
Hagen and Gene Sarazen. Mr. Sarazen
in particular makes several drives
and some unusual shots that
will cause the ardent amateur
to turn green with envy. The
reel is entertaining and is
sure to find favor with the
majority of audiences.
* * *
"Two Cats and
a Bird"
Educational 1 reel
Here is an excellent release
of the pen and ink vaudeville
series from the prolific pen of Earl Hurd,
having to do mostly with the efforts of a
"prop" boy in the theatre to feed two tigers
and an ostrich. Part of his duty is to enter
the cages of these animals and when cau-
tioned by their trainers not to show fear the
boy takes to his heels with a speed that could
scarcely be excelled by the famous Flying
Fin of cinder path renown. The animals
pursue him in mad flight, and the chase ends
with the animals falling over a cliff and their
trainer sent after them by the angry and
frightened "props" boy. It is a diverting
little sketch.
New Christie Comedies to Be
Released Soon
The Christie Studios are working on a
program of two-reel comedies for release
next month through Educational Film Ex-
changes which include a new Bobby Vernon
comedy, a Walter Heirs comedy and a Chris-
tie comedy featuring Jimmie Adams.
The Bobby Vernon company has finished
"Brass Buttons" under the direction of Wal-
ter Graham. As the title suggests, it is a ho-
kum opus dealing with comedy cops. Walter
Graham, the new comedy director on the
Vernon staff, recently graduated from gag
man and scenario writer with the company.
Walter Hiers' star series comedy for next
release will be "Tender Feet," which has just
been completed under Archie Mayo's direc-
tion. Hiers is said to be ringing the bell
every time with his new series of releases
which have included so far "Short Change,"
"A Fat Chance," "Good Spirits," and "Rarin'
Romeo," the later being a travesty on
on Shakespeare's famous play.
Jimmie Adams is in the newest Christie
release, "Love Goofy," in which he is sup-
ported by Kathleen Myers, Billy Bletcher.
Molly Malone and Eddie Baker. He is work-
ing in the meantime on a new comedy with
practically the same cast under the direction
of Harold Beaudine.
Neal Burns' latest Christie comedy release
is "Sea Legs," and his next picture out will
be "Why Hesitate."
Thirty-Eighth "Our Gang"
Comedy Ready
Director "Bob" McGowan has just finished
camera work on the thirty-eighth "Our
Gang" comedy for Hal Roach. The second
picture of the fourth series of what are uni-
versally conceded to be the most successful
two-reel comedies on the screen will be re-
leased under the title of "First Love."
While the cutting of the picture is in pro-
gress, Director McGowan will start work
on his next picture with Farina, Mickey, Joe,
Jack, Mary and Gene. The nature of the
story embodied in this production is in a
degree a "Western," as the inimitable neigh-
borhood rascals are cowboys who go adven-
turing westward.
In addition to "First Love," three other
Hal Roach productions are in the final stages
of editing and will be sent East to the
Pathe headquarters this week. The three
pictures are one starring Arthur Stone
under the title of "The Hard Working
Loafer," directed by Eugene DeRue ;
"Sherlock Sleuth," also starring Arthur
Stone and directed by Ralph Ceder. and
an untitled Glenn Tryon-Blanche Mehaffy
comedy. ' ■'
Big Outlay for Century
The Century Film Corporation will
spend more than a half million dollars
during the ensuing months of the year
on the production of two-reel comedies
exclusively. According to Julius and Abe
Stern, officials of the company, this en-
tire amount will be spent in Los Angeles
upon short subjects only. A lavish sched-
ule of production has been, prepared for
summer and fall production and it will be
carried out under the personal direction
of Sig Neufeld, production manager of
the fun film plant.
% ^
On the Educational Lot
A Century Follies beauty who has escaped
the critical eye of Flo Zeigfeld. She is
appearing in Century comedies released
through the Universal Exchanges.
From the Christie Studio comes the
news that three of the four producing
units there are working full time in the
production of two-reel comedies to be
released through Educational Film Ex-
changes, Inc.
Walter Hires is in the midst of Western
comedy, "Tender Feet," which was start-
ed immediately on the finish of "A Rarin'
Romeo," a March Release. Bobby Ver-
non is doing "Brass Buttons," and is
nearly finished, while Neal Burns is
working in "Why Hesitate?" Jimmie
Adams, heading the fourth
company working on the lot,
is between pictures.
Although the producing
season is near a close at the
Fine Arts Studios, produc-
tion is still moving at mid-
season speed. Al St. John is
starring for Mermaid "Fares
Please," built around a rap-
id transit system which is
the backbone of the comedy.
Lloyd Hamilton is working
"Waiting" and Lige Conley is doing "Night
Hawks," a Mermaid comedy.
The title of the Bobby Vernon comedy,
"Brass Buttons," has been changed to "Don't
Pinch." It will be an April release. -
March 21, 1925
Page 51
24 Two-Reel Westerns
Under Way
A. C. Steen, managing director of Miller
and Steen Distributors, Inc., 1630 Broadway,
who are handling the Hunt Miller Western
Production, Inc., series of twenty-four two
part action features, starring Tom Forman,
and a big supporting cast, announce that
production work has begun on "The Man
Who Rode Alone," the fourth issue of this
fast moving series and that he has now ready
for screen examination the first release of the
series for buyers, whose territories still re-
main open.
The first three features of the series are
entitled respectively, "The New Sheriff,"
"The Mad Miner" and "The Smoke of a .46"
and were all directed by Lloyd B. Carleton,
who will handle the megaphone on the entire
series of twenty-four, for Hunt Miller West-
ern Productions, Inc.
Spats Complete Comedy
The Spat Family may be heard from
later — if the gods are kind.
Hal Roach's "Spats" were last seen on
the high seas, a few inches southwest of
an overturned skiff, with the smoke of a
receding battleship trailing over the hori-
zon to the accompaniment of their bitter
wails.
in other words, the elaborate comedy
venture in which, under Jay A. Howe's
direction, the Spats — Frank Butler, Sidney
D'Albrook and Laura Boessing— visited a
mythical kingdom, is completed. Lavish
sets, an extended working schedule and
other factors make this an epochal picture
for the Spats.
* * *
"Sunken Silver" New Serial
The company of Patheserial players under
the direction of George B. Seitz in Florida
has started to work on the studio interiors of
"Sunken Silver."
The company has been at Miami for some
time making Albert Payson Terhune's story,
"Black Caesar's Clan," which will be re-
leased as a ten-chapter serial under the
title of "Sunken Silver."
News
Reels
in Brief
Kinograms
No. 5062
Exit Mr. Hughes
Enter Mr. Kel-
logg — Wash-
ington-— The re-
tiring Secretary
of State, Charles
K . Hughes,
leaves State De-
partment. 1 —
Mr. Hughes will
return to the
practice of law,
in New York
City. 2 — His
successor, Frank
B. Kellogg, of
Minnesota. 3 —
Mr. Kellogg un-
til recently was
U. S. Amoassa-
dor to Great
Britain. 4 — Mr.
l^ongworth gets
two new jobs.
Ohio representa-
tive is named
Speaker of the
±l o u s e in a
caucus of Re-
publican mem-
oers. 5 — And
Mr. Longworth
has also been in
the news as a
father — here he
is w i th Miss
Paulina Long-
worth's mother,
the former Alice
Roosevelt. Nor-
wegians Hold a
Big Snow Sport
Carnival — Near
Olso — Skating,
skiing and rac-
ing on the ice
feature annual
festival at the
capital. 1— Cross
the championship
Your house may not be going to
the demnition bow-wows if you
don't show
Tuxedo Comedies
But your patrons are going to
miss a lot of laughs and you are
going to miss a lot of quarters at
the box-office.
John
Directed, by Grover Jones
Produced by REEL COMEDIES. Inc.
country. 2 — Finals in
Gov. Smith Treads
Leviathan's Deck— New York — But not as
one of the passengers — he just goes to see
off his wife and daughter. 1 — Nora Bayes,
her three adopted children, and Captain
Hartley, of Leviathan — sixty miles out Miss
Bayes became Mrs. Benjamin Friedland.
Cops Learn Etiquette of Their Profession —
A beautiful panorama from "Idaho," the Pathe chapter play winch chronicles so
vividly the days of the gold rush in Idaho. Mahlon Hamilton and Vivian Rich are
the featured players in this thrilling and spectacular serial picture.
New Bedford, Mass — New men on force at-
tend school to acquire perfect police man-
ners. 1 — Putting lessons into practice. How
to greet criminal acquaintance who wants
to knock your block off. 2 — How to extend
an invitation to the jail. 3 — How to show
unconscious quest to this room. 4 — How to
gain skill in returning compliments. Risk-
ed Her Life In Lake To Save Dogs — Irv-
ington, N. Y. — Mrs. James Donnet and the
pets she saved after they had fallen through
ice. 1 — Mrs. Donnet, 58 and a grandmother,
went to save the dogs and fell through her-
self. 2 — After she nelped all the dogs out,
Major and Jeff, the police dogs, then aided
in rescuing Mrs. Donnet. Giants Start Off
On 1925 Pennant Trail — Sarasota, Fla. —
Vork's National League team hold their
first session of spring training. (A Kino-
grams Exclusive). 1 — Manager John Mc-
Graw, the Veteran Napoleon of the Giant
Army, and Coach Hughie Jennings. 2 — Jim
Tunney, recruit pitcner from Holy Cross,
and the veteran hurler, Bill "Rosy" Ryan.
3 — Frisch and Frisch — Harold F. is a rookie
and his brother, Frank, is the Giants' star
second baseman. 4 — Barnes and Barnes —
Virgil is a standby on the pitching staff and
brother Charley is a rookie. 5 — Heinie
Groh, well again, will play third. 6 — Hank
Gowdy, veteran of war and baseball,
watches one of his understudies behind
the bat. 7 — If the crowd in the stands isn't
exactly huge. 8 — A little later at the Polo
Grounds, it will be different.
International INews No. 21
San Pedro, Cal. — Baseball team trains on
$40,000,00$0 diamond. Mississippi squad
takes first spring practice in shadow of the
big guns. 1 — Gosh, look at the center
fielder. Havana, Cuba — Cuban senoritas
revel in gay spring carnival. Havana's
fairest daughters shine in capital's merri-
est festival. Interesting Snapshots From
the News of the Day — Plymouth, Vt. — Col-
onel John Coolidge, father of the Presi-
dent brushes up for his son's inauguration.
1 — Off to meet the train for Washington. 2
— Stone Mountain, Ga. — Models for great
Confederate Memorial wrecked after Com-
mittee splits with sculptor Gutzon Borg-
lum. 3 — The disfigured head of General
Lee. 4 — Gutzon Borglum showing the
models as they looked before being wreck-
ed— and a glimpse at the memorial as it is
today. 6 — Washington, D. C. — Representa-
tive Nicholas Longworth is elected Speaker
of the House. 7 — Representative Madden, de-
feated rival, congratulates the new Speak-
er while fellow Congressmen cheer.
Page 52
Exhibitors Trade Review
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
"THE SWAN"
"THE SWAN." Faramount Photoplay.
Adapted from Stage Play by Fercne Mol-
nar. Director, Dimitri Buchowetzki. Length,
5,889 Feet.
CAST AND SYNOPSIS
Alexandra (The Swan) Frances Howard
Prince Albert Adolphe Menjou
Dr. Walter Ricardo Cortez
Princess Beatrice Ida Waterman
Wanda von Gluck Helen Lee Worthing
Father Hyacinth Michael Visaroff
Colonel Wunderlich Mikal Vavitch
Lutzow Nicholi Sousannin
Princess Dominica Clare Eames
A marriage is arranged between Prince Albert and
Princess Alexandra. The latter is in love with Dr.
Walter, a tutor employed at the castle. On Prince
Albert's arrival he immediately begins an intrigue
with Wanda von Gluck, lady-in-waiting. Alexandra's
mother advises her to flirt with Walter, to
excite Prince Albert's jealousy. She does so at a
picnic with the result that he declares his love for
her. Caught in a storm and separated from the
rest of the party they find shelter in a hut, where
Albert and Wanda arrive later. At a drinking bout
in the castle Walter resents an insult from the
Prince. He disarms Albert in a sword duel, but is
wounded by the prince's aide, who takes his master's
place. The end of the duel is witnessed by Alex-
andra, who defies convention and announces her love
for Walter. They are united.
ABOUNDING in beautiful photography,
handsome sets, well directed and clev-
erly acted, "The Swan" registers as an ex-
ceedingly artistic production. _ Whether it
will carry a universal appeal is a doubtful
problem, although the original plot has been
altered to provide the usual happy ending so
much in favor with a majority of the fans.
There is a good deal of symbolism in the
picture which is likely to go clean over the
heads of the masses, also it is rather difficult
to impress the average American with the
idea that a young woman can be forced to
wed a chap she detests, simply because she
happens to have royal blood in her veins. In
other words, the straight human interest
quality suffers from depreciation due to the
seeming artificiality of the atmosphere.
Yet there are many forceful scenes, con-
siderable pathos and clever bits of comedy
which help the feature along amazingly and
it is probable that it will please the so-called
high-brow element. The storm which over-
takes the picnic party and drives the tutor
lover and Princess to shelter in a lonely hut,
where they are later joined by the flirtatious
Prince Albert and his favorite lady, is re-
markably well filmed.
Of course, the big punch is put across in
the duel scene between the tutor and the
Prince's aide, when hero Walter is wounded
and Alexandra confronts the aroused house-
hold and openly declares her passion for
her plebian lover. This is a real emotional
hit, capitally staged and splendidly acted.
Adolphe Menjou carries on the dramatic
honors by his versatile, convincing work in
the role of Prince Albert. His pantomime
is delightful at all times, he looks the part
to the life, wears his uniforms as though he
belonged in them and is always natural.
Frances Howard is attractive as Alexandra,
but a trifle too self-conscious and coldly dig-
nified to win much sympathy. Helen Lee
Worthing is admirable as the coquettish
Wanda von Gluck, who vamps the suscep-
tible Albert so successfully, and mention
should be made of the excellent characteri-
zation provided by Mikal Vavitch. who, as
the Prince's aide, takes up his master's
quarrel with the tutor, Dr. Walter. Ricardo
Cortez plays the lover in rather wooden style.
"TOO MANY KISSES"
" TOO MANY KISSES." Faramount Fhoto-
play. Author, John Monk Saunders. Di-
rector, Paul Shane. Length, 5,759 Feet.
CAST AND SYNOPSIS
Richard Gaylord, Jr Richard Dix
Yvonne Hurja Frances Howard
Julio William Powell
Gaylord, Sr Frank Currier
Mr. Simmons Joe Burke
Manuel Hurja Albert Tavernier
Miguel Arthur Ludwig
Flaoper Alyce Mills
Pedro Paul Panzer
Village Peter Pan Harpo Marx
Richard Gaylord's wealthy father sends him to
Spain in order to keep him away from his numerous
feminine admirers. In a Basque village Richard
meets and falls in love with Yvonne, daughter of
Manuel Hurja, whose affections are claimed by
Julio, guard captain of Potigny. Julio challenges
Richard to a duel, but Yvonne gets his promise not
to fight. Later Richard is kidnapped by Julio's
men and taken to the mountains. He escapes and
faces Julio at a festival. Julio throws a knife which
misses and they fight with fists, Richard administer-
ing a terriffic beating to his enemy. Gaylord senior
arrives, just as Richard finishes with Julio, is highly
pleased and approves his son's marriage to Yvonne.
A CRACKER JACK comedy drama which
f* should pack 'em in wherever it is shown!
Richard Dix more than makes good in "Too
Many Kisses," a great attraction suited to the
needs of all classes of theatres.
The feature is a laugh-getter from begin-
ning to end and mingled with its crisp,
brisk, humorous situations, a generous meas-
ure of romance and spirited meldodrama. Di-
rector Paul Sloane has balanced his story
values neatly, the action buzzes along at a
merry clip and there isn't a slack moment in
the entire six reels.
We are all familiar with the handsome
young American screen hero who goes to a
foreign country, performs wondrous deeds
of valor and winds up by carrying off the
prettiest girl in sight. Such is the principal
theme of "Too Many Kisses," but it's treated
in an altogether new fashion, with such ex-
cellent comedy effects, unlimited dash and
vim that it never lands in a conventional
rut or ceases to grip and hold the spectator's
attention.
Hero Richard Gaylord is such a confirmed
lady's man that his anxious papa ships him
to Spain in order to dodge any more breach
of promise cases on the part of his fair coun-
trywomen. But the first thing Dick does is
to fall head over ears in love with a Span-
ish beauty and then the fireworks start. For
the said beauty, Yvonne, is much desired by
Captain of the Guards .Julio, who is famed
for his skill as a knife-thrower and general
ferocity, and naturally objects strenuously
to Richard's instrusion.
The thrill's pile up in lively style from the
moment Julio steps into the picture. Richard
is handicapped because he promises Yvonne
not to fight, but when she releases him from
that promise what he does to the pugnacious
Julio is plenty. He whips the latter in as
dynamic a scrap as has even been filmed and
a happy climax is attained when Gaylord
Senior arrives and gives Yvonne his O. K.
Richard Dix has gone ahead with gianl
strides lately, but has never done anything
quite as good as his portrayal of the viva-
cious young Gaylord. By refraining from
overstraining the "heroics" he gets all the
fun possible out of the role, without neglect-
ing the romantic angle, an exceedingly fine
performance. Frances Howard shows up
well as heroine Yvonne, is attractive and wins
universal favor. The support is excellent.
"THE SADDLE HAWK"
"THE SADDLE HAWK." Universal
Photoplay. Authors, R. L. Schrock and
Edward Sedgwick. Director, Edward
Sedgzvick. Length, 4,419 Feet.
CAST AND SYNOPSIS
Ben Johnson Hoot Gibson
Rena Newhall Marion Nixon
Zech Marlin G. Raymond Nye
Mercedes Josie Sedgwick
Jim Newhall Charles French
Vasquez Tote Ducrow
Draw Collins Fred Humes
Steve Kern William Steele
Buck Brent Frank Campean
Ben Johnson, who hates sheepherding, is pleas-
antly surprised when his employer Vasquez, gives
him a cowboy rig and entrusts him with the task of
escorting Rena Newhall to her father's ranch. On
the journey Rena is captured by Marlin, member
of Buck Brent's outlaw gang. Brent having vowed
vengeance on the girl's father. Ben makes a pre-
tense of joining the band. He is exposed later by
Marlin, but Newhall comes with aid. Brent is
wounded, his gang dispersed. Marlin abducts Rena
but Ben pursues, rescues the girl and wins her love.
XJOOT GIBSON'S numerous admirers an
bound to be highly pleased with this
one. It's a whirl of action all the way
through, loaded with suspense and especially
strong in the human interest angle. Wher-
ever brisk Western melodrama is in favor
"The Saddle Hawk" promises rich box>-
office returns and no exhibitor will make a
mistake in booking it.
Here and there the plot wears a familiar
aspect, but so well has Director Edward
Sedgwick handled his material, so deftly
moulded are the situations, that this doesn't
matter in the least. The "punch" is there all
:he time and the spectators never lose touch
cr sympathy with the adventures of the erst-
. while sheepherder turned cowboy and his
lady love.
At the start Ben Johnson is seen bemoan-
ing the unhappy fate which has set him
tending the wool-bearing animals he detests
so heartily and it's a great moment for him
when his boss, Vasquez, endows him with a
pair of chaps, gun and other articles befit-
ling a cowboy rigout, and the job of escort-
ing pretty Rena Newhall to her papa's ranch.
Then things begin to happen swiftly, for
Rena falls into the hands of a bad bandit
bunch, the leader of which has a grudge
against her father, which he intends to pay
off in full measure. These scenes in the hang-
out of the outlaw crowd are brimful of
suspense, with Ben working himself into
the good graces of Buck Brent, captain of
the bad men, while constantly scheming to
get the girl away.
The hero even participates in a raid made
by the gang on Newhall's cattle, allows him-
self to be captured and tells the girl's father
exactly what the situation is. Ben rejoins
the outlaws, there is a lively fight when
Newhall and his men attack them, wound-
ing Brent; but Buck's right-hand scrapper
rides off with Rena. A bully climax is at-
tained by Ben's pursuit and final rescue of
the girl.
Hoot Gibson has never appeared to better
advantage than in the snappy role of Ben
Johnson, Marian Nixon is a charming hero-
ine and the support capital.
You can safely exploit this as a fine
Westerner, alive with action and powerful
romantic appeal. Play up Hoot Gibson to the
limit and mention Marian Nixon, Josie
Sedgwick, Charles French and G. Raymond
Nye.
March 21, 1925
Page S3
"LOVE'S BARGAIN"
"LOVE'S BARGAIN". F. B. 0. Photoplay.
Director, Burton George. Length, 5,641
Feet.
CAST AND SYNOPSIS
Pierre Brandon Warwick Ward
Henri Renault Jean de Limur
Andree De Vigne Juliette Compton
Joan Thayer Marjorie Daw
George Gauthtier Clive Brook
Paul Perot Russell Thorndike
George Gauthier, a wealthy Parisian producer
falls in love with Joan Thayer, a young actress in
his company, and subsequently gives her the lead-
ing part in his latest production. Joan is in love
with Henri Renault, a young soldier-poet,^ but when
Gauthier proposes to her she accepts him^ out of
gratitude for all he has done for her. She is to re-
main a wife in name only until George has won
her love. Andree De Vigne, Gauthier's cast-off mis-
tress, mad with jealousy poisons George against his
wife, and drives Joan to desperation by constantly
reminding her of Henri. In a fit of drunken mad-
ness George drives Joan away, and she goes to
Henri. In the meantime Andree meets an old ad-
mirer who offers to marry her. George is left alone
with his bitter memories.
THIS is a glamorous tale of Parisian life,
woven about the eternal triangle. The
story is well developed, the characters vividly
portrayed, the atmosphere colorful and lurid
and the interest well sustained. The theme
follows more or less familiar lines, but there1
is a twist at the end that makes it altogether
out of the ordinary. This is one of the few
films within recent memory without a happy
ending. In the fadeout, the hero, if such
he may be called, deprived of the only wom-
an he ever loved, is left alone with his
memories, while the girl of his dreams is
in the arms of her lover. There is no good
reason why it should not prove a good box
office attraction.
Joan Thayer, an aspirant for a stage ca-
reer, marries George Gauthier without know-
ing if she loves another or not. George is
infatuated with his wistful young protegee,
and is willing to marry her even on such
terms, agreeing that she shall remain a wife
in name only until such time as he wins her
love. Goaded on to jealousy and almost mad-
ness by his former mistress, he drives the
girl out of his home. His misery is only
aggravated by this foolish move, for Joan
flees to her lover, leaving George _ with his
shattered dreams and bitter memories.
The sets are lavish, but in good taste; the
direction is splendid and the story convinc-
ingly told. The beauty of this film is that it
scrupulously avoids extremes. There is sen-
timent without sentimentality; the hero is
far from perfect with his full share of human
weaknesses and the girl in the case is de-
picted as a real human being rather than the
sacharrine protagonist of a best seller novel,
following the dictates of her heart rather
than her head. The only character that might
possibly be accused of being overdrawn is the
vampiie whose intense jealousy causes her to
wreck the life of the nan she loves a.id al-
most causes the girl's happiness to be com-
pletely devastated. However, even her sin-
ister vindictiveness may be explained under
the pretext that there is no fury like that of
a woman scorned.
Marjorie Daw makes an appealing and
pathetic figure, torn between the conflicting
throes of love and duty. Clive Brook gives
a fine, upstanding performance as her hus-
band, v/hile Juliette Compton, who bears a
striking resemblance to Gloria Swanson in
certain scenes, is inclined to overact the ex-
tremely vampirish role of Andree. Russell
Thorndike plays a small part very well in-
deed.
Exploit this picture as a tale of Parisian
theatrical life, stress the romantic interest
and the colorful atmosphere, and feature
Marjorie Daw and Clive Brook. The title
has drawing power.
"THE RAG MAN"
THE RAG MAN." Metro-Goldwyn Photo-
play. Author, Willard Mack. Director,
Eddie Cline. Length, 5,968 Feet.
CAST AND SYNOPSIS
Tim Kelly Jackie Coogan
Max Ginsberg Max Davidson
Mrs. Malloy Lydia Yeamans Titus
Mr. Benard Robert Edeson
Mr. Kemper William Conklin
A fire breaks out in an orphan asylum of which
little Tim Kelly is an inmate. In the confusion
which , results Tim runs away to freedom. He
makes the acquaintance of Max Ginsberg. The lat-
ter takes to the boy and Tim becomes partner in
the rag and bottle business. Max is an inventor,
who has been cheated out of a fortune he expected
thiough the patent on a new sort of shuttle.
Through Tim's intervention the lawyer who swindled
Max is compelled to make good. The partners re-
ceive a large sum of money and proceed _to live
like gentlemen, playing golf and driving around in
an elegant automobile.
A COMEDY drama with plenty of laughs
and a generous measure of human inter-
est, "The Rag Man" should draw well
wherever child pictures are in demand, and,
generally speaking, satisfy the admirers of
Jackie Coogan.
It was in ragged garb that Jackie first
won the hearts of the fans and the tattered
attire which adorns hero Tim Kelly is much
the same as that which made him famous in
his initial screen role. Jackie, however, still
an exceptionally clever juvenile, has ma-
tured considerably, and does not possess
quite the natural appeal which made his work
so distinctive in the past. In other words,
he has passed from the wistful childhood
stage into that of the straight "acting atmos-
phere."
Those who liked him as mere kid may be a
bit disappointed by the change, but after all,
he had to grow up, and we fancy that he
will manage to hold his own as a screen
favorite despite the handicap of increasing
years.
There is no love interest in the story, but
its humorous values are beyond question,
leavened with a timely touch of pathos and
the net result is decidedly pleasing. The
initial gag is well planted, showing little
Tim Kelly getting in line with a hose stream
during the orphanage fire and being washed
across the street. This starts the laughs
coming and they increase in volume right
up to the last, when, after fortune has smiled
upon Tim and his Jew partner, the twain
are seen engaging in a burlesque golf game
and hurtling around the links in a swell
limousine.
The quaint mixture of Hebrew and Celtic
humor which distinguishes the production
from beginning to end is its outstanding
quality and a sure-fire comedy hit. Both
Jackie and Max Davidson, the latter in the
role of the ancient rheumatic junk dealer,
are immense in their respective characteri-
zations and it can confidently be asserted
that there isn't a dull moment in the whole
feature.
Also, they are extremely well supported.
Lydia Yeamans Titus, as Mrs. Malloy; Rob-
ert Edeson, as Mr. Benard, and William
Conklin as Mr. Kemper, each contribute in
no small degree to the picture's success, and
to Eddie Cline must go credit for having
directed the feature with exceedingly fine
judgment and good taste.
The photography includes a number of
well filmed interiors and exteriors, deep
sets are utilized with good effect and the
lighting is excellent. Exploit this as a film
in which Jackie Coogan returns to the ragged
role in which he makes his first big hit. Play
up the rich comedy stuff, the Irish and
Jewish humor and the human interest ap-
peal. Max Davidson should also be featured
and the other players mentioned above de-
serve notice.
THE STAR DUST TRAIL"
"THE STAR DUST TRAIL." A Fox
Photoplay. Authors, Frederick and Fanny
Hation. Director, Edmund Mortimer.
Length, 4,686 Feet.
CAST AND SYNOPSIS
Sylvia Joy Shirley Mason
John Warding Bryant Washburn
Horace Gibbs Thomas R. Mill
John Benton Richard Tucker
The Maid Merta Stirling
Nan Hartley Shannon Day
Sylvia Joy is a favorite dancer in one of Broadway's
popular caberets. John Benton, a prominent the-
atrical producer is in love with her but she marries
John Warding, a promising young actor who has
his first big opportunity in the leading role of a
Broadway success. Benton warned Sylvia that pro-
fessional marriages are usually unhappy, and sure
enough the pair have their differences due to Sylvia's
extravagance. Jealous of Benton, Warding began to
fall off in his acting and is finally let out. He has
no success in finding another engagement, so he
leaves Sylvia regretfully, having too much pride to
live on her money. Benton carries stories to Sylvia
about John and another woman. She believes them
at first but discovers that they are lies, and when
she learns that John has been injured in an auto
accident, she rushes to his bedside. They are re-
united in the fadeout.
THE STAR DUST TRAIL" has all the
essentials of typical screen stuff — ro-
mance, pathos and a noble hero, with true love
triumphant in the end. Incidentally it also
has some of the most ridiculous titles on
record. Though the story is perfectly obvi-
ous, not to mention illogical in construction,
and the acting for the most part stereotyped
and artificial, it is possible that it may pass
muster in the neighborhood house with an
audience that is not too discriminating.
Frederick and Fanny Hatton are respons-
ible for the script, and the least said about
it the better. At best, the theme is conven-
tional, the story unconvincing and many of
the situations are strained to the breaking
point. Nor is the picture brought any closer
to life by the performance of Shirley Mason
in the leading role. But the most serious
offender to one's intelligence is the title
writer, who is guilty of some of the most
stilted and absurd exhibitions of hokum that
ever fell from the carmined lips of a cellu-
loid character. A fair example is the wife's
speech to her husband after they are re-
united : "Remember what we vowed — to
cherish each other— for better or for worse !"
This, together with a copious flow of glycer-
ine tears does not provide a very convincing
climax to "The Star Dust Trail."
The story centers about an actor who is
madly in love with his actress-wife, who in
turn idolizes him. He is intensely jealous,
however, and resents the attentions of the
man who has made her a star. But in this
instance the clouds that darken their connu-
bial horizon are financial rather than senti-
mental, and the actor finds himself high and
dry after his first big success. The wife,
however, is riding _ the crest of popularity
and is perfectly satisfied to assume all obli-
gations until such time as he is able to se-
cure another engagement. With a nobility
and unselfishnesss no less unusual than un-
reasonable, his pride prevents his living even
temporarily upon his devoted wife's bounty.
So he leaves and takes up his abode in a
cheap boarding house, where things go from
bad to worse. In the end everything is rosy,
although just why it is difficult to say, for
the husband is still out of work and has
been badly injured in an accident. But after
all, it is only a picture.
Shirley Mason plays the weepy wife in a
manner that is not calculated to make the
character very true to life, but she is not
entirely to blame. The authors have not pro-
vided her with a role that has much in com-
mon with us poor mortals. Bryant Wash-
burn makes the most of an impossible part
and Richard Tucker does well in the best-
drawn characterization in the film.
Play up Shirley Mason and Bryant Wash-
burn. Advertise it as a romance of theatri-
cal life, but don't stress the story's value
too much or your patrons will be disap-
pointed.
Page 54
Exhibitors Trade Review
"THE CLOUD RIDER"
"THE CLOUD RIDER." F. B. 0. Photo-
play. Author, AT Wilson. Director, Bruce
Mitchell. Length, 5,070 Feet.
CAST AND SYNOPSIS
£ru<* Jerr?nce Al Wilson
«an£ Higgins Frank Rice
Blythe Wmgate Virginia Lee Corbin
Zella Wingate Helen Ferguson
Pete Wingate Brinsley Shaw
£.ugene Lascalles Harry von Meter
David Torrence Melbourne MacDowell
Bruce Torrence, aviator and secret service man,
trails Juan Lascalles, a smuggler who operates on
afv n6 fleet and is Bruce's rival fo"" the affections
of Zella Wmgate. Juan tampers with the mechanism
of a plane to eliminate Bruce, but Zella goes up
alone in it and is saved by Bruce, who transfers her
to another machine in mid-air. Later Bruce finds
Zella in Juan's embrace. Zella's young sister, Blythe
and Bruce are captured by Lascelles, who takes her
away m a plane. Bruce pursues, Blythe touches
the controls, the machine falls. Bruce rescues Blythe
and captures Lascelles. Bruce realizes that he loves
Blythe and they are united.
WE thought "The Air Hawk," Al Wilson's
first aeroplane stunt picture, was a great
specimen of the thriller variety, but are
willing to admit that "The Cloud Rider"
forges far ahead of its predecessor in the
piling up of moments of breathless suspense
and exciting situations. The plot is sheer
melodrama and strains the probabilities con-
siderably, but the picture's object is simply
the putting over of big thrill stuff over the
air route and nobody can say that it fails to
make good in this respect.
For houses that cater to patrons who like
the sensational in films and are not too par-
ticular about story values, this feature should
go over with a whiz and register pleasing
box-office returns. It would have to be a
pretty hard-boiled spectator who could sit
unmoved while Wilson and his plane are
cutting up all kinds of dare-devil, near-
death exploits in the azure blue.
The best of it all is that the stuff is
genuine. There's a mighty big difference
between these stunts and some of the fake
feats you have seen performed with the help
of trick photography in other films. One
episode in particular is worthy of mention.
Zella Wingate takes a flight in a machine
which the villain has been monkeying with
and off comes a wheel at a height of about
two thousand feet. Immediately hero Bruce
Torrence straps an extra wheel to his back,
gives chase, switches from his plane to the
other and attaches the wheel to the crippled
one. All of which he accomplishes with
seeming ease, but it will send the shivers
down your back just the same.
There are numerous other astonishing
stunts, each played up to the nervous edge
by the clever direction of Bruce Mitchell,
who, by the way, does not neglect the roman-
tic angles while stressing the air gyrations
A dandy climax is brought about neatly
when Torrence dives into the water from his
plane and nails the villain, whose machine
has collapsed.
Al Wilson is a little bit of a chap, but for
pure nerve and daring as an aviator we have
never seen his equal. He possesses a mag-
netic personality which is sure to make a hit
with the fans. Virginia Lee Corbin is an
exceedingly attractive heroine, Helen Fer-
guson does excellent work as Zella Wingate
and adequate support is given the principals
by other members of the cast.
The photography throughout is of first-
class grade, there are many beautiful exteri-
ors and the air shots are simply marvelous.
You can boost this as a thriller which is
guaranteed to give satisfaction to all who like
sizzling melodrama and plenty of excitement.
Play up Al Wilson as a regular king of the
air. You can't go to far in stressing his
feats. Virginia Lee Corbin, Helen Ferguson,
Brinsley Shaw and Frank Rice are also
worth featuring.
"THE RE-CREATION
OF BRIAN KENT"
"THE RE-CREATION OF . BRIAN
KENT." Principal Pictures Corp. Au-
thor, Harold Bell Wright. Director, Sam
Wood. Length, 6,878 Feet.
CAST AND SYNOPSIS
Brian Kent Kenneth Harlan
Betty Joe Helene Chadwick
Auntie Sue Mary Carr
J"dV • ZaSu Pitts
Mrs. Kent Rosemary Theby
Harry Green T. Roy Barnes
Good times are expensive, and Brian Kent, a
young Chicago bank clerk embezzles some of the
bank funds to add to his own income. The em-
bezzlement is discovered and the erring clerk
crazed with fright and drink attempts to end his
life by casting himself adrift in a little skiff upon
a river that ends in a steep waterfall. Fate saves
him and sends him into the keeping of Auntie Sue
an old school marm, who gets to love the boy, and
soon she shows him what life really holds. The real
man in Brian asserts itself under her kindliness, and
happiness in a form which he never had dreamed
comes to him in his re-creation.
'T'HE theme is old and weather-beaten, but
the treatment is good and after all, that
is all one may expect from a good picture.
There is nothing very subtle about the story,
nothing intriguing, and nothing startling.
It just simply moves along in an easy, pleas-
ant way, and makes for good entertainment
thruout. "The Re-Creation of Brian Kent"
is one of those rare pictures for which one
may settle back, peacefully and as comfort-
ably as the theatre chair will allow, and
quietly await the developments in the order
in which they come. Nothing gained ; noth-
ing lost. A good time had by all, anywhere.
It is a real drawing card.
A great deal is left to the imagination of
the viewer at the start, all the past story of
the crime and the miscreant's past life. But
• it does not seem to make much difference,
for the opening shots of the terror stricken
Brian Kent are really arresting. Besides, all
this past history unfolds itself very nicely,
without much obtrusion as the story goes on.
That is a commendable feature.
A real thrill is afforded the spectator
when Brian braves the rapids and the tur-
bulent water-fall in an attempt to snatch his
slightly tipsy wife from imminent death.
Both go over the water-fall in a very real-
istic piece of playing. Here, too, the acting
of the male star stands out prominently.
Really, Kenneth Harlan as Brian Kent dis-
played himself as somewhat above what we
are accustomed to seeing these days.
When Mary Carr and ZaSu Pitts, portray-
ing the characters of Auntie Sue and Judy,
enter the story, even more interest is taken
from the story itself and given over to the
characterizations. Judy, a half wit, is very
interesting ; and Auntie Sue is the very es-
sence of homeliness and kindness.
No opportunity was overlooked by the di-
rector to furnish every bit of action with a
suitable background. The rustic scenes, es-
pecially, were satisfying, both to the eye and
to the mind. The scene where Brian Kent
casts himself adrift in the little skiff into
the darkness of the^treacherous river is very
effective and sure to get favorable comment.
Every angle of sales was touched upon in
this picture. The fine acting, the few real
thrillers, the "little nest" affair, the high so-
ciety in the backwoods bungalow action, the
mother-love theme, etc. Some parts of the
picture will please everybody; at any rate,
anyone will find some part to please him.
There are several efficient ways in which
this film could be exploited. The theme,
concerning the re-creation of a man is al-
ways popular with the many uplift maga-
zines and societies. It is a splendid theme
for newspaper discussion. Then there is
the crime aspect, which will allow for a
teaser campaign to be put across with the
"Wanted, a Thief — Reward," etc.
"INTRODUCE ME"
"INTRODUCE ME". Associated Exhibi-
tors Photoplay. Director, George J.
Crone. Author, Raymond Cannon and
Wade Boteler. Length, 5,610 Feet.
CAST AND SYNOPSIS
Jimmy Clark Douglas MacLean
Algy Baker Robert Ober
John Perry e. J. Ratcliffe
Betty Perry Anne Cornwall
J. K. Roberts Lee Shunway
Br"n° Wade Boteler
Clark and Baker, chums, touring Europe, acci-
dentally find themselves in the Swiss Alps where
the world's famous mountain climbers are to meet.
Through mistaken identity Clark is taken for Rob-
erts, the great American climber. Plans are set for
the big climb from which Clark cannot withdraw
without losing the love of Betty Perry, a chance
acquaintance who is present with her father.
Meantime the real Roberts arrives, shows good fel-
lowship and gives Clark the choice of climbing the
highest peak or announce to all present he is an
impostor. Clark decides to climb. When the great
day arrives, Clark, half way up the mountain
meets a black bear. The scare compels him to
run, faster and faster, over rocks, leaping over
precipices. The bear eventually chases him to the
top, ahead of all contestants, winning all honors.
Coming down he falls, becomes covered with snow
which gradually rolls into a ball, bringing him to
the starting point. He wins the girl and is crowned
a hero.
TlERE is a box office feature that is a
winner. It's a scream for the aver-
age audience, abounding in humorous situa-
tions that will force tears of laughter.
Douglas Mac Lean's popularity is well pre-
served because he gets new opportunities to
appear as ridiculous as real embarrassment
can force it. The public will talk about this
picture and laugh whenever its title is men-
tioned.
The drawing power of the play, of course,
is Douglas MacLean. In five years he has
stepped forward into the front ranks of
comedians. He represents an American type
that wins the plaudits of picture fans. Then
again, the plot gives him remarkable advantage
to display his ability well. Theatre patrons
are forced to laugh whether they want to or
not, and that alone will compel them to ad-
vertise it liberally. The play is pleasing,
entertaining and distinctly mirth-provoking.
Perhaps the greatest laugh-creating stunt
of the play is the bear that chases MacLean
up the Swiss Alps, whether he wants to
climb or not. Being taken for a world-
famous climber, and not able to extricate ■
himself from joining in the climbing event,
he meets a bear half way up which forces
him to the top.
Douglas MacLean will again please his
admirers as he will the average American.
And Anne Cornwall, as Betty Perry, is giv-
en a pretty character lead that warms her
into the heart of the average patron. E. J.
Ratcliffe, as John Perry, her father, typifies
the American father guarding his daughter's
interests while mingling with strangers.
The prominent features of the play are
forcefully enacted when Jimmy Clark, seeing
Betty in a foreign railway station instantly
falls in love and decides to marry her even
before he is introduced. His chum consents
to arrange it, but is love-stricken himself
and thereafter refuses to recognize or admit
even knowing his pal. This forces Clark
to follow the crowd with the result he is in-
volved by circumstance into a case of mis-
taken identity. Accepting the false honors
bestowed upon him and forced to climb the
highest peak when a two-story height makes
him dizzy, meeting the bear and getting a
scare that chases him to the top, brings the
house down with laughter.
Exploit this picture by advertising Douglas
MacLean strongly. Tell your patrons "it's
a bear" that will force them to laugh. Lay
stress upon the scenes being laid in the
Swiss Alps where famous climbers meet.
Show pictures of MacLean giving his pros-
pective father a trick cigar that explodes
and blackens his face. Advertise the play as
a scream, a riot, a fun dynamo that will help
anyone to forget his troubles.
March 21, 1925
Page 55
Theatre Equipment and News
Talking Picture Machine Perfected
Another step forward in the
endeavors to perfect a talking
motion picture machine was
made recently when Mr. Henry
A. Luge, of the Radio Motion
Picture and Phonograph Corpor-
ation, made application for let-
ters-patent on a continuous mo-
tion picture and phonograph ma-
chine that is to be used in the
lobbies of theatres for announce-
ment purposes. It is best adapt-
ed for trailer service, the talking
feature of the machine used to
make the necessary announce-
ments of time and features of
the showing, or to actually talk
some of the high lights of the
picture.
The many uses that this little
machine can be put to is almost
unlimited in the field of motion
picture exploitation. Those ex-
hibitors that have made a prac-
tice of using trailers in the win-
dows of empty stores in the vi-
cinity of their theatres will cer-
tainly be greatly benefitted by
this new innovation, for it is
sure to attract even more at-
tention that just the use of the
trailer alone.
The machine will be manufac-
tured by the company with which
Mr. Lube is now associated at
Fall River, Mass.
New Motion Picture Machine
Manufacturer
H. J. Thomas, secretary of the Movio Cor-
poration of America, now occupying an office
in the Central Building, Pasadena, Calif., an-
nounced this week that the company has
secured patents to a motion picture machine
which will revolutionize certain branches of
movie exhibiting. The invention was demons-
trated with considerable success before the
Pasadena Chamber
15th & L Sts., Washington, D. C.
A new modern 8 story fireproof hotel,
one of the finest in the City
RATES
250 baths
$3.50 Up
$4.00 Up
Situated in a very convenient location, within easy access
of the business section and outside of the congested area,
within 3 blocks of the White House and within a few
minutes' walk of the leading shops and principal theatres.
A Hotel, a home when you are away from home.
RUSSELL A. CONN, Managing Director
250 rooms
Single
Double -
of Commerce.
The machine pro-
vides for a continu-
ous exhibition of
films without the
services of an opera-
tor, a new departure
in the industry
which should be in-
valuable for all kinds
of advertising pur-
poses, declared Mr..
Thomas. Manufac-
turing will start in
the shops of C. O.
Wingren, 295 South
Fair Oaks avenue,
in a few weeks,
David Coyle, Promi-
nent Pasadenian, is
treasurer of the)
company.
New $400,000 Theatre for
Los Angeles, Cal.
Announcement has been made by Lou
Bard, general manager of Bard Theatre Cir-
cuit, of the completion of the plans for the
erection of a Class A theatre, store and office
building on West Adams and Crenshaw
streets, Los Angeles.
Work on the structure, which is to cost
$400,000, has started.
The entire project was financed by the
American Mortgage Company, 1049 South
Hill street, Frank N. Fish, president.
The theatre, the seating capacity of which
will be 2,000, will be one of the largest sub-
urban theatres in Los Angeles. The auditor-
ium will be of Egyptian design and will con-
tain many novel features.
A huge ventilating system, especially de-
signed for the building, will be installed,
whereby the air in the theatre will be changed
every three minutes. A giant pipe organ,
costing $35,000, will be provided.
CONSTRUCTION NOTES
Theatre— $1,000,000 ; 240 x 270, at Howard
Ave. W. of Malvern. Archt, C. W. & Geo.
L. Rapp, 190 N. State St., Chicago, 111. Own-
er, Ure Bldg. Corp., Jas. F. Howard, 1750
Birchwood. Archt. taking bids.
Theatre— $150,000; 100 x 150, S. E. cor.
Howard & Ridge. Archt, Oldefest & Wil-
liams, 605 N. Michigan Ave, Chicago. Own-
er, John Mangel & John Conger, 17 E. Mon-
roe St. Plans drawn.
Theatre, Hotel, Stores, etc.— 120 x 300,
4924-40 W. 2nd St, Cicero, 111. Archt, Ber-
gendahl Bros. Co.., 55 N. Clark St, Chicago,
111. Owner. Strand Operating Co. care
archt. Drawing plans.
* * *
Theatre— $100,000 ; 60 x 120, W. Stephen-
son, Freeport, 111. Archt, Law & Law,
Strand Theatre Bldg, Madison, Wis. Owner,
Freeport Theatre, Inc., 27 W. Stephenson
St, Freeport, 111. Drawing plans.
* ♦
Theatre, Office Bldg,— $400,000 ; 100 x 150
x 86, S. W. Cor. 27th & Wells St. Archt,
Dick & Bauer, 811 State St. Owner, Mai In-
vestment Co, M. L. Annenberg, 376 E.
Walter St, Milwaukee, Wis. Drawing plans.
* * *
Theatre, Store Bldg.— $175,000, 90 x 120,
8th & Oklahoma. Archt, A. H. Kienapple,
445 Milwaukee. Owner, Alfred H. Bartelt,
1350 8th Ave, Milwaukee, Wis. Drawing
plans.
* * *
Theatre. Store Bldg.— $175,000, 90 x 120,
North Milwaukee, Wis. Archt, Emil A.
Meyer, 2703 Lisbon Ave, Milwaukee, Wis.
Owner, Mr. Brum, care archt. Drawing
plans.
WORLD'S LARGEST EXCLUSJVE AMUSEMENT TICKET PLANT
ARCIJSTTCKET(S
/ W 352 N. ASHLAND AVENUE \V
# CHICAGO, ILLINOIS I
TWENTY- EI6BT YEARS EXPERIENCE AT YOUR SERVICf
ROLL (R&» TOLL
—TICKETS
Bf ST FOR THE IEAST MONEY
QUICKEST D I LIVERY
CORRECTNESS GUARANTEED
Page 56
Exhibitors Trade Review
What The Theatres
Are Showing
"Isle of Vanishing Men"
at the Piccadilly, New York
"Isle of Vanishing Men," one of the strang-
est feature films of the year, shares with the
premier of Tom Moore's latest success "On
Thin Ice," at the Piccadilly for the current
week. A specially prepared musical score of
weird tunes and an extraordinary prolog set-
ting were arranged for the picture.
"The Denial"
at the Capitol, New York
Hobart Henley's Metro production, "The
Denial," is featured at the Capitol for the
week. The famous American composer, C.
W. Cadman, will conduct a specially arranged
Cadman cycle of musical numbers, and will
introduce the American Indian prima donna,
Princess Tsianina, in several vocal selec-
tions. The overture will be selections from
"Madam Butterfly." The male quartette and
the ballet corps will also assist.
* * *
Colleen Moore in "So Big"
plays the Eastman. Rochester, N. Y.
First National's great success, "So Big,"
played to a fine house at the Eastman Thea-
tre, Rochester. The program opened up with
selections from Mascagni's "Cavalleria Rus-
ticana," followed by the Eastman Current
Events, and then a soprano solo, "Hymn to
the Sun." A two-reel comedy, "Fighting
Fluid," completed the entertainment. "Excuse
Me," with Norma Shearer and Conrad Nagel,
was announced as the coming attraction.
* ♦ $
Adolphe Menjou's "The Swan"
at the "Woodlawn," Chicago
An interesting program in seven parts pro-
vided the entertainment for the patrons of
the Woodlawn Theatre. The overture was
"The Merry Widow," followed by the Pathe
News Reel. The next three numbers were
the popular Cross Word Puzzles, the Wood-
lawn Topical Review and a Mack Sennet
comedy. Preceding the feature picture, "Ri-
naldo," the wandering violinist, rendered a
few well received selections. Then came
"The Swan." "Salome of the Tenements" is
announced as the coming attraction.
* * *
"Is Love Everything?"
at the Capitol, Chicago
Surrounded by one of the most pretentious
programs ever offered to the motion picture
public, "Is Love Everything" was featured
for the "Musical Comedy Week" at the Capi-
tol. Sixteen numbers in all were on the
program that lead up to the feature picture.
The silent screen numbers were an organ
cartoon and a Charlie Chase comedy.
* * *
"The Lady"
at the Tivoli, Chicago
Norma Talmadge in "The Lady" is featured
at the Balaban & Katz Tivoli Theatre. "The
Bohemian Girl" is rendered as the opening
selection by the orchestra, followed by a
dancing novelty, the latest news pictures and
an organ solo. One other pretentious musi-
cal selection preceeds the feature picture.
"Coming Thru"
at the Capital, St. Paul, Minn.
Nine parts are included in the program that
surrounds the presentation of Thomas
Meighan in "Coming Thru," his latest pic-
ture. The musical portions of the program
were up to par, and somewhat enhanced by
the addition of the organ novelty to the
Cross Word Puzzle film. A Harry Langdon
comedy of several reels of topics rounded
out the program.
Classified Opportunities
Rates 2 cents a word. Cash with copy.
At Liberty
AT LIBERTY EXPERIENCED OPERATOR,
anv equipment, permanent, go anywhere. References
State salary. Wire or write at my expense. Gary
Rumley, Atlas Theatre, Cheyenne, Wyo.
VIOLINIST-LEADER or side man pictures, vaude-
ville. Wonderful library. Ten years at largest
Detroit theatres. Best references. Prefer Michigan,
Ohio, Indiana or South. VIOLINIST, lll-2d
Street, Jackson, Mich.
YOUNG WOMAN PIPE ORGANIST wishes posi-
tion in picture theatre. Experienced. References.
Address, Bernice Stevens, 5727 Richmond Ave.,
Dallas, Texas.
FIRST-CLASS ORGANIST AT LIBERTY for
immediate or future engagement. Man with 10
years theatre expcnenct. Expert picture player and
feature soloist. Thoioughly reliable. Union. Good,
modern instrument essential. Familiar with al!
makes, both unit and straight organ. Exceptionally
fine library. Will consider good position anywhere.
Wire or write full particulars. ORGANIST, Room
226, Princess Hotel, Atlantic City, New Jersey.
ORGANIST-EXPERIENCED, twelve years, cueing
pictures. Married, settled and reliable. Wants
permanent position but will double on piano for
Vaudeville if desired. State make of organ. P. H.
Forsythe, General Delivery, Monmouth, 111.
LEADER (VIOLIN) OR SIDEMAN — Long ex-
perience, Pictures, vaudeville, etc. Large library ;
union. Leader, 1 Walnut Street, Hudson Falls,
New York.
For Sale
FOR SALE — Underwood Typewriter, 16 inches. Will
consider an exchange. Write Box H. S., Exhibi-
tors Trade Review.
FOR SALE: — International Adding Machine with
stand, also a Marchant Calculator. Bargain. Box
B. W., Exhibitors Trade Review.
FILMS FOR RENT. Features and variety pro-
grams 75c per reel. Shipments forwarded several
days before show date also several days service can
be shipped in one lot shipment. We pay no express
charges on rental service. References required.
NATIONAL FILM BROKERS, 1710 W. 45th
Street, Kansas City, Missouri.
W anted — To Buy
"YOU WANT 'PHBLCO PERFECT
ARC CARBONS"
Slower burning rate; Increased light with less
current; Does not pit condensers; High quality
and better light; Better crater and steady arc.
Send for price list on A. C. and D. C, High and
Low Intensity Carbons. We will save you money.
BEST CARBON NOW ON THE MARKET
— GUARANTEED
W. TROUT
General Distributor. Wholesale & Retail.
Texas, Oklahoma, Kansas and Arkansas
P. O. Box No. 499, Enid, Oklahoma
(Free Samples on request.)
WANT TO BUY THEATRE OUTSIDE NEW
T l vi YORK. Please write giving full particulars. Box
Local r Ums F. M. Exhibitors Trade Review, New York.
MOTION PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the best cameramen. Our price 20c per foot.
Ruby Film Company, 727 Seventh Avenue. New
York.
Miscellaneous
WANT TO SWAP FILMS— Write James Proud,
Thomas, W. Va.
For Rent
MOTION PICTURE and "Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange. 727 Seventh Ave., New York
City. 1
For Sale
ELEGANT LOT of upholstered opera chairs, all
guaranteed fine condition. Aiso 279 new veneer
opera chairs, half regular price. Bargain on attrac-
tion sign, ticket booth, scenery, music stands, etc.
Write us ^y'our needs. Atlas Moving Picture Co.,
538 So. Dearborn St., Chicago.
FILM EXCHANGE GIVING UP BUSINESS.
Great bargains. Westerns, Northwesterns, Dramas,
Short Subjects. A. J. Hepner, Pres., 1244 Corona
St., Denver, Colorado.
If you don't find just what
you want listed on this
page, insert a Want Ad of
your own. The cost is low
and the results secured
will prove surprising.
Classified opportunities
offer the key to the results
you are seeking.
EXTRA GOOD CONDITION FEATURE and
short subject films for sale. Send for list. Southern
Film Co., Brokers Building, Birmingham, Ala.
FILMS FOR SALE. Features and short subjects
any character desired. New lists now ready. Prices
greatly reduced. Send stamp for list. National
Film Brokers, 1710 W. 45th Street, Kansas City,
Missouri.
FOR SALE — "High Gear Jeffery" feature. Ed
Milanoski, 640 Fourth Street, Grand Rapids, Mich.
Mailing Lists
Will help you increase Bale?
Send for FREE catalog trlviag
counts and price son classified names
of you r best prospective customers—
National, State, Local— Individuals,
Professions, Business Firms.
QQ% Guaranteed C ^
77 SO by refund of J 'each
lOthSt
St. Louis.
Two words that mean quality—
" EASTMAN "
and
"KODAK
When you see this identification in the
print margin you know at once that the pho-
tographic quality is the best possible,
Eastman Positive Film is unrivaled for
faithful reproduction of the negative.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
Hal *Roach Star
Comedies
Tbefo Heel j
to,™ Qlenn Try on
Suppose you'd just.
Got married and. Your heart was filled
with love and jubilification. And
you'd started off with your lovely.
Little bride and it started to pour and
your car was an open faced thing. And
you got all soaked and there was no
house near but one. Supposed to be
haunted. And therefore empty. And
you and the bride entered and hoped to
get dry. And warm. And before you
could get under the blankets. All
Hades seemed to break loose. And
you had to run round in your shirt tail
hitting. At things and getting hit.
What would you do?
See "The Haunted Honeymoon." And
laugh. And learn.
In This Issue: America's Beautiful Theatres
■fiilMfS
■ ■ ■ in h is
P In i Jk ■
WIllIAM deMILLE'S great production
with Richard Dix and all-star cast
A Second Famous 4o (paramount picture
m
MarchjZ8TI925
The World's Largest Pipe Organ
was shipped in a solid train from the
Wurlitzer factories, No. Tonaw anda, N. Y.
February 19th to be installed in the
Los Angeles, California
For months the Association's representatives searched among pipe organ
builders of the world for an exceptional Voice of Music. The Mighty Wurlitzer
was their unanimous final choice.
To the builders of this beautiful memorial park will belong the honor of having
created the first great sounding memorial ever dedicated to the memory of a great
American.
Some years before his death Colonel Roosevelt remarked after listening
reverently to the playing of "The Rosary" on a Wurlitzer Organ in Philadelphia.
"If I could hear that song played every day, I believe that I would be a better man.*'
Every evening at sunset this great organ will play "The Rosary." Its voice will
be heard within a radius of 5 miles of the park, and a special radio broadcasting
station is planned to pass it on to a listening outside world.
This great Wurlitzer Organ represents an invest-
ment of $150,000.00 and zvill mark a new epoch in organ
building on a colossal scale.
ROOSEVELT MEMORIAL PARK 1
CINCINNATI
121 E. 4th St.
NEW YORK CHICAGO SAN FRANCISCO LOS ANGELES
120 W. 42nd St. 329 S. Wabash Ave. 250 Stockton St. 507 W. 7th St.
Write for particulars
of New Selling Plan.
Write the nearest
Wurlitzer branch for
literature on the Wur-
Wonderful!
Wonderful!
Wonderful!
A GREAT STA
FOR A GREATER FINISH
When it came out of the studio, "Isn't Life
Wonderful" went right to work for the Exhibitors.
It was something new back of the box office, but
it had the power
Remember these records:
Rivoli (N. Y.) $26,000.00
Rialto (N. Y.) $21,000.00
McVickers (Chicago) $27,000.00
And the reason more than 200,000 people went to three
theatres is, as the magazine "Judge" says: "Mr. Griffith
has made the best picture I have ever seen/'
Presents
* ISN'T life
WONDERFUL"
CI Simple. Romance of £pue and potatoes
Now Booking
UNITED ARTISTS CORPORATION
"Mary Pickford Charles Chaplin
Douglas Fairbanks D.W.Qrifftth
Hiram Qbrams, President Joseph M.Jchenck, Chairman . Board of Directors
Published w««k*y by BKbiUtori Roviaw Publishing Corporation at 34 North Crystal Streat, East Stroudsburg, Pa. Editorial Offices 45 West 45th Street, New York City.
Subscription $0.40 year. Enters* as secnd-slas* matter, Aug. 26, 1922, at postoaflco at East Stroudaburg, Pa., under act of March 3, 1879.
Wonderful I
Wonderful!
Wonderful!
Laughter! Love! Suspense!
These are the BIG THREE in the hearts of your audiences.
These are the BIG THREE in the heart of "Isn't Life Wonderful".
LclllgflltCl* "You will find as great comedy in Isn't Life Wonderful' as
ever was shown on the screen/' says the conservative N. Y. Post.
LoVC Why, it is all love ! It starts with love — grows with love — ends
with love.
SuSpeHSC~" — M°re suspense than a hundred so-called big scenes/' says the
N. Y. News — "Here is a Great Picture/' says Dudley Burrows in S. F. Call Post,
"and humanity owes a big debt to D. W. Griffith, a debt not to be paid in pounds,
shillings and pence, but which CAN be paid in recognition and appreciation of
his art."
.W.uKirrlTH
Presents
"isn't life
Q Simple. Romance of £pue and Potatoes
Now Booking
UNITED ARTISTS CORPORATION
DMary Pickford Charles Chaplin
Douglas Fairbanks D.W. Qriffifh
"Hiram Qbrams, President Joseph M.Jchenck. Chairman, Board of Directors
March 28, 1925 Page 3
Wonderful! Wonderful! Wonderful!
Haven't Your People Been
Crying for "Something New"?
You hear your people asking all the time for "something different," "new faces,"
and "a change from the ordinary,"
There never was a picture made that is more out of the ordinary, and the usual,
and the commonplace, than Mr. Griffith's latest film.
"Griffith again reveals his wizardry . . . incredible magic," says the N. Y.
Telegram.
"Innovation tramps the screen in this picture," says the N. Y. World.
"An entirely new treatment of screen drama," says the N. Y. News.
NEW FACES; "Carol Dempster swayed me for two hours as
no other actress has ever swayed me before".-N. Y. Eve. World
Neil Hamilton, over and over again, is ranked with the greatest.
Lupino Lane enters a new face with unanimous honors for his comedy.
The Great German players, from the famous Deutcher Theatre, Berlin, never
before seen on the American screen.
DW GRIFFITH
Presents
'isn't life
wonderful"
Q Simple Romance of JjtiJe and ^Potatoes
Now Booking
UNITED ARTISTS CORPORATION
DMary Pickford Charles Chaplin
Douglas Fairbanks D.W.Qriffifh
Jiiram Qbrams, President Joseph M.Jchenck, Chairman, Board of Directors
,'iJ?"S I t.'.y'.-!i.-',\
■bbbbbI
A Waking Up Punch
In Every Big Scene
Thrills that actually thrill,
comedy that brings a lot of
laughs and action fast enough
to wake up any audience
abound in this Jack Pickford
feature. Better than his best
this star is sure to draw and
is cleverly supported by
charming Norma Shearer
whose audience appeal gets
stronger every day.
Jack Pickford
j a
it
Waking Up the Town
By Jam&r^Cruze and Jrank Condon
featuring
NORMA SHEARER
and aru OIL STAR COST including
Olec B. Frances - Herbert Pryor - Claire Mc Dowel I '- Qnn May
Now Booking
UNITED ARTISTS CORPORATION
'JAary Pickford Charles Chaplin
Douglas Fairbanks D.W. Qriffifh
jiiram Qhrams, President.. Joseph M.Jchenck, Chairman, Board of Direcforj:
Get this!
Written by Willard C* Howe, my good friend, and the wise
editor of the Exhibitors Trade Review under the title
> ^ *. - ,
Is Exhibitors Qood Will Worth oAny thing?
"Two hundred and fifty exhibitors are important to me.
I don't care anything about the rest. This industry is not
controlled or even influenced to any extent by the exhibitors.
Therefore, I don't care what the rank and file of the ex-
hibitors think or say. I don't address my advertising to
them. They don't count for anything." This in brief is
the substance of recent remarks by a prominent executive
in the distributing branch of the business. He amplified
his statement to a considerable extent, stressing his opinion
of the low order of business intelligence found in the theatre
field, thus explaining why his entire advertising effort is
addressed to a very small group composing the leaders in
the various departments of the business. The author of
these statements is not given to brash remarks. He sees the
situation from every angle.
Yet it seems to me his theory is wrong.
Vitagraph Knows He's Wrong!
After you have thought this one over read this advice by that stout
defender of the exhibitors, P. S. Harrison in Harrison's Reports :
*'Stop buying pictures from your competitors
and your competitors will Stop buying old
theatres or building ne*w ones"
"It's the truth, Mr* Howe!"
"Positively, Mr* Harrison !"
JOHN B. ROCK
general ^Manager
' ' The situations evoked hilarious
laughter. ' '
— M or daunt Hall
N. Y. Times
"A snappy; comedy that effer-
vesces and bubbles merrily to a
thrilly climax."
— Dorothy Herzog
N. Y. Daily Mirror
It's Laughing
Lightning!
Everybody Says it's a
Comedy WOW!
"I haven't liked this young man
as much in any picture as I do
in 'Introduce Me.' "
— Louella Parsons
N. Y. American
Introduce Me ' is a surefire hit,
in which Douglas MacLean out-
shines all his previous efforts."
— Regina Cannon
N. Y. Eve. Graphic
"It is the perfect comedy. Don't
miss it."
— Harriette Underhill
N. Y. Herald-Tribune
'Hair-raising thrills with under-
lying comedy."
— George Gerhard
N. Y. Eve. World
"You will howl at 'Introduce
Me.' " — Rose Pelswick
N. Y. Eve. Journal
"Douglas MacLean in one of
those swift rolling films like ' The
Hottentot'. "
— Mildred Spain
N. Y. News
"Douglas MacLean 's appear-
ance on the screen is a cue for
real fun."
— Peter Milne
N. Y. Telegraph
"A series of screamingly funny
adventures. ' '
—A7. Y. Eve. Bulletin
" 'Introduce Me' attains high
peaks of merriment."
— Frank Vreeland
N. Y. Eve. Telegram
You'll roar and roll out of your seats at
Douglas MacLean
"Introduce Me"
Physical Distributor
Rathe Exchange, inc.
Released by
Associated Exhibitors
Arthur S. Kane • President
Foreign Representative
Sidney Garrett
Gilbert E. Cable
presents'
The SKy
'Raider
Jacqueline Logan
and
Capt. J^xingesser
Destroyer of over 100 German airplanes —
Given more medals and citations than any man in the War —
His Croix de Guerre has over THIRTY silver palms —
His achievements miraculous and unparalleled —
Does his name mean anything to American audiences?
Now making personal appearances in this country and
everywhere hailed with extraordinary enthusiasm. His
name is drawing crowds and crowds.
Presented in a picture creating wide interest, arousing general
curiosity, and showing Nungesser in his fitting role, that of
King of the Air.
From "The Great Air Mail Robbery" by Jack Lait
A T. Hayes Hunter Vrodxiction
ASSOCIATED EJTHI'BITO'RS
"Physical "Distributor
"Palhe Exchange, Inc.
Arthur S. K^ane. President
Encore
Foreign "Representative
Sidney Garrett
Absent Boss Balks S
,311's Effort to Ke
Enforcement r
LOUIS J.
The newest Sawyer-Lubin
production will bask in the sun
of exhibitor and public popu-
larity under the title "THE
HEART OF A SIREN."
This picture, directed by
Phil Rosen and presenting
Barbara La Marr, Conway
Tearle, Harry Morey, Clifton
Webb, Ben Finney, Arnold
Daly, William Riccardi, Flor-
ence Auer, Ida Darling, Florence
Billings and Tammany Young,
has been extensively advertised
under the title "HEART OF A
TEMPTRESS/'
Unforeseen circumstances
have necessitated a change to
"THE HEART OF A SIREN"
The AT. Y. Telegraph says:
"Here is a money maker."
We told you so.
;ncf
K'-< tenia
from MS
saw him' jjurii|>+i> ,,-mote Sn;
.The -body ithiliYma
y feet before the J the tragi
' • v* illg tJlC !
-i. building ki: B)-iKibf> tt
Tito «r"re>i resulted
;meni obtained bv Mr.<
idHor-e, Hiv brother's,
: sued for an acfcmntlqe.
e in tins uttjvetlnr* buat
btalned a judgment' tor
S Girl Bride Ma# Teil
pie
-.[ hum up 11
,0y CHANfi!
LOS ANGlf
HE radio!
tion picture ■
#ui ' the co
steps to con
means . in t
was diseios
piles' to. a (
out recent):
well-known ojrocwir.
The rftpliea astoni
Seventy-five par ce
radio was
theatre. The state
backed up* with
figm-es. One
Rhode Island tr
he estimated his
radio programi
>00 to 52,000
IE
criH>
Are4
rhe ramiiy oC Atle-tpii t;<
j millionaire provision \!«^«
_ KAN
^ - degree murder charg-
^ ■ kor M, Tnroer, 1 Brooklyn, was sboeked yestert&y at
former ; tlw aTmotmeement of tbe secret
\ marriage oi Mrs. Uoebed to Dv. JL
an s^rtiat of Btouklyu and Sail
p on,S(okv'?>-
jlis applause among ?ji
1_ vouneel,
it a :Vind.l:tittt!ou of Mr.-. I
is" on charts. Stokes whs- iry-:
p nt-ove. when 'lie got into Ufa.
ijU i-4-f'dj«tm«jjt.
piro Never Associate
fimyel Untermyer. I
(GAGO, March 12,— Denial that ;
Shapiro* was a leeal ^ssn-l
£>f Samuel, t'nter myer, of New:
In reports oj* ■ tin?
out from here ( wo'
received bcie to-
SpQll-
tsttors
Rath ban.
* Rehl last t>e- j
if ter the death
Two ohtturon.j
roty. and Mrs. j
re. twenty-two, '
rlage last ■Week,
low to thetn and J
olont family quar- 1
both children left j
pat the command I
, who forbade tHetn
Again. ]
)e?lti'jncc at N'o. £79]
ilevard la one of the ;
of Brooklyn. Betec-
. fay gnanled the house.
' iuu>iers and permitl-a-d I
' its to enter. They acW \
rcioebel'B order.
Pt CHILDREN,
jiegr&ms ,w£$e delivered to
/jo lacked huUM\ pun-orting
from h'-'i" praaont husband", j
living apart from her until. i
amity dlsyiUtifl ftr-i tied: <
rtrttplc- plan to go to California, (
gey.' d&ya. and Iwok the house [
lijt (be children,
'o other daughters, I-dUy,
and Violin, eighteen, at]
ftrdinp .it-hool in OsRlnlhg. were !
(tlfiod by (Heir brother ;md sifiter i
{ the quarrel/
ordlug • to Informal Ion _ from *
the M. Siclih IX'tet-rlro Bureau Xo. '
3)01 Broadway.- Brooklyn, rho'
floohelr-hfldrer> h.n-.- resented fteiil's
attentions to their mother. nn» '
r«jientnteitt noon otcaine a}ipar..-?u.
. to nolghbor?.. who observed tb*t
,-t.i even servants in the Gbebel house-
i*^ ; ho|ii fsareti the widow might mar.y '
ag«>n, aud took this as au affront!
J- to Goebei's memory. Tho pxo\1aion !
et* mercimiit remombored al> hls^Serv-j
t ants' In his will.
id Plants
THE HEART
OF A SIREN
ADAPTED BY
FREDRIC FANNY HATTON
FROM
FLORENCE REED'S
BROADWAY STAGE SUCCESS
HAIL AND FAREWELL'
DIRECTED BY
PHIL POSEN
THE MAN WHO MADE.
ABRAHAM LINCOLN
*N these days of big things one hundred 1
milk plants or ouebuddred of anything
doesn't sound tike a whole lot. But, if
the country
tundred miles
spot out one
ktd your map
iher that parts
fore milk than
?h producing
'be closer to*
bow you how
Wed the best .
in the worlth
upply of fine
eadiiy toward
crew to oper-
ded with spe-
►ef ul for milk
factors in the
(are -heat and
0 make steam
« bottles, the
>rs and walls.
:<3jlired every
)lanrs. No
"hey have
Mesome and
Id country plant
_ •<i-nnttlft|i tvery
Jf. oivn ic'o poaa. .
, ; h«ve Ice. The
1 plan r» runa imo
mitUoa-i of pound*.
Ico l» one tbloR yoo can'| bave too much ot
Wbea the mltk trata starts on the long run 10 the
city you can't trust to luck. or. the DecJarationof
independence or tho tolerance ot* a kindly clien-
tele of customere. 1-he .vun Beats down 00 the
^ ^ ^ -A-FIR5T NATIONAL PICTURE
■ ■ " ' ""I III. I llll II i i "
The Greatest Serial Fifm Shown on Earth
^ THE GREAT
Cl RCUS MYSTE
BONOMO
■ THE WORLD'S STRONGEST HUMAN
*«<\J3y \^ L&RR A I N E
a AX3REA<CAST
IV AN ADVENTURE PICTURE
sKgft^ireeted by JAY MARCH AWT
THE greatest film show on
earth — plus everything you
need to put it over. Banners, cut-
outs, posters, novelties; never
before such a colorful, powerful
array of box-office aids ! Go after
this one and bill it like a circus —
a great three ring show for your
theatre. Appealing to young and
old — open your doors to ten big
weeks of bigger profits.
Read about the $5000.
free cash prise offer in
the Universal Weekly.
It is one of
the biggest
serial bets
ever offered!"
says O. L. MEISTER
Whitehouse Theatre,
Milwaukee, Wis.
and he continues: ''Opened up today to
greatest Sunday matinee in many months.
An unusual adventure story replete with
supreme thrills. That's the kind that
brings 'em in. We want more like it. ' '
Produced by UNIVERSAL
CIRCUS
MYSTERY
"onomO
l| THE WORLD'S
g STRONGEST HUMAN
| 'Directed hy
I Jay Mar chant
A GUIDE
TO BETTER PROJECTION
Motion Picture P rojection
An Elementary Text-Book
By JAMES R. CAMERON
Cloth bound, 560 pages, with many illustrations
and diagrams of great practical value
FREE
with a new or renewal subscription to Exhibitors Trade
Review at the regular price, $2.00 a year. The Edition
is limited. Act quickly if you want a copy.
!
45 West 45th Street, New York, VjVJKJL\J\.\
You may enter my subscription for one year, sending me one copy of Cameron's "Motion Picture Projection.
« I enclose $2. - * _
I
Address Name
I
Here is another seat-selling' laugh hit from the King
of Comedy, Al Christie. Here is a whirlwind of mirth
that played two years continuously on the stage. As
a picture, endowed with the master touch of Al
Christie, the producer, and Scott Sydney, director, it
represents a box-office knockout. The story is a
rollicking, mile-a-minute gloom-chaser that begins
with a chuckle and ends with a roar. And what a
cast — John T. Murray, Wanda Hawley, Vera Stead-
man, Jimmie Adams, Ethel Shannon, Jack Duffy, Hal
Cooley, and David James. You can mark this one
doicn as a box-office riot that ivill pile up the dollars.
(producers ftistrihulmg
The back bone service
of America's most
beautiful theatres
Hui national Picture*
One of the finest of the year "
WASHINGTON HERALD
Miss As tor is
surprisingly
well fitted
for the role "
WASHINGTON HERALD
qJ swift moving
absorbing story
< Foreign High is Conu>: by V
Km National Pin- ire* Inc. - J
_3S3 Madison Avenue N~-w- YqiV.
Oroour.se
it's a
liiat national
Picture
Members of Motion Picture Producers And Distributors of America Inc.-- Will Hays President
March 28, 1925 page 15
g5Z52525H25E5E5H5ESH5ffiE5E5^
=0
EXHIBITORS
CTrade REVIEW
°fhe Business %per of the Motion r)cture Industry
WILLARD C. HOWE, Editor
H. K. CRU1KSHANK, Associate Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager
H. J. SCHLEIER, Business Manager
L. S. HARRIS, Equipment Manager
'ol. 17
March 28, 1925
No. 18
CONTENTS
EDITORIAL FEATURES
Production Program of National Independent Dis-
tributors : 17
Production Program of State Right Independent
Distrbiutors 31
HIGHLIGHTS IN THE NEWS
Warner Forces Fight _ 20
Prison Term for Erring Manager 24
$10,000 for Marion Davies 24
Premiere for "Siegfried" 25
Film Board Reports on Arbitration 25
Easy Money for Industry 25
Rowland Back from Coast _ 27
Kane Joins Universal 28
Tax Illegal in Canada 28
PICTORIAL PRESENTATIONS
"The Dressmaker from Paris" Frontispiece
William Stf.iner Releases 30
"The Silent Pal" 34
REGULAR DEPARTMENTS
Editorials - 21
Salesmen's Page 29
Independent News 31
Production Highlights 43
Exhieitor News 44
Exploitation Ideas 46
Big Little Feature 47
Box-Office Reviews 50
Modern Theatres 53
Equipment Directory 82
E/uipment News 83
Copyright 1925 by Exhibitors Review Publishing Corporation
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Build-
ing, 45 West Forty-fifth street, New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates: Postage paid per year, United States, $2; Canada, $3; Foreign,
single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE,
GRACE M. ADAIR,
1606 HIGHLAND AVENUE, HOLLYWOOD
NEWS AT A GLANCE
Arthur S. Kane resigned presidency of
Associated Exhibitors and accepted post as Con-
tract Executive for Universal Pictures.
Three amendments are to be made to the
Frieberg bill in New York State legislature
in hopes of passing the measure.
Marion Davies will receive $10,000 weekly as star in
two f eatures under the terms of the recent joint deal of
Cosmopolitan Productions and Metro-Goldwyn-Mayer.
Canada's amusement ticket tax, totaling approxi-
mately 10 per cent of the admission price, and in
effect for ten years, may be declared unconstitu-
tional as the result of action instigated by a House
of Commons member.
Richard A. Rowland, general manager
First National Pictures, returned from the
coast with an announcement that some
startling box-office surprises are coming.
George A. Margetts, former branch sales-manager for
United Artists in Canada, is convicted of theft and
forgery and sentenced to prison.
"promoter" who has been
A film orchestra
obtaining money under false pretenses from
exhibitors of the Northwest is jailed in Van-
couver. B. C.
Abe Warner, of Warner Brothers, an-
nounces he will force a fight against book-
ing combines which he said are frightening
exhibitors to join under threats of receiving
no pictures.
The Film Board of Trade makes an annual re-
port, pointing out the satisfaction exhibitors are
finding in its decisions in dispute cases.
Wagner's opera "Siegfried," an UFA foreign
production, is to have its American premiere in
Rochester, N. Y., on April 13.
M. H. Hoffman, president Tiffany Productions, Inc., up-
on return from foreign trip, says the Independents are
stronger in Europe every day.
Fifteen New York banks arc now discounting paper
for the Motion picture industry, according to announce-
ment made by the head of Cecil de Mille's financial
organization.
Two hundred and fifty theatres through-
out the country contracted to play Douglas
MacLean's comedy, "Introduce Me," which
recently made a hit in New York,
Independent distributors and producers an-
nounce a mammoth program of coming
releases which, it is pointed out. will set a new
pace in the industry.
\ „ .„_„_.„__ , |
Page 16
Exhibitors Trade Review
The models display
their fashionable gowns
in "The Dressmaker
From Paris," the latest
Paramount release.
Sally Long, one
of the beautiful
models appearing
in the him.
6i
The Dressmaker From Paris"
Paramount's lavish production in which Leatrice Joy, Ernest
Torrence, and Mildred Harris have the leading roles.
o
March 28, 1925
CI B65440S
Page 17
EXHIBITORS
W REVIEW
9k Business Qiper of the Motion Victim Industry
Think This Over, Exhibitors,
Before You Book A Single Picture!
IPRING is here. Producing pro-
grams are in the air. Some of
them will be exploded in your
faces very shortly. Smashing
announcements, designed to carry you
away on a wave of enthusiasm. An-
nouncements of much good product, fea-
turing great names, giving promise of
great business for you.
Enthusiasm is a fine thing. It helps.
It is good in every phase of your business.
But when you are buying, it should be
tempered with caution, with a sensible
regard for your own business interests.
The season of 1925-26 is going to bring
plenty of good product.
Pictures of exceptional box-office value
are going to come from many sources.
Enthusiasm that leads you to buy the
first product offered you, under the pres-
sure of high-tension selling, is the sort
that will bring regrets in its Wake.
No exhibitor is going to be forced out
of business this season for lack of good
product. There's plenty to go around.
No exhibitor will suffer in the long run
by looking over the market before sign-
ing a single contract.
The particularly forceful reason for
this advice appears in the programs of
some of the so-called "independents."
Why they are frequently grouped to-
-together as "independents" is an unan-
swered question. About the only thing
they have in common is their lack of
heavy interest in theatres and theatre
operation.
They do concentrate their activities on
making and selling pictures.
And this year they are going to make
and sell an unusual number of good ones,
unless all calculations go wrong. Why?
Because they have lined up the resources
in money and skill and high-light names.
Which is all any organization can claim
in this business.
It is only fair that these "independ-
ents" should have your consideration,
before you tie up your time.
In the following pages you will find
a relatively brief synopsis of what some
of them are preparing to offer you.
More detailed announcements, neces-
sarily, will come later.
But from what is told in this issue you
can satisfy yourselves that these organ-
zations will offer you several groups of
pictures that merit a substantial slice of
your business.
The makers and distributors of these
pictures know their business. They know
box-office values.
You will make money for yourselves,
by giving them a break.
Page 18
Exhibitors Trade Review
Associated Exhibitors Will Release
Thirty-six Pictures During 1925-6
Product Will Be Distributed in Three Series of Twelve Each — Two Pat e Features
JOHN S. WOODY, vice-president and gen-
eral manager of Associated Exhibitors,-
has announced that that releasing organ-
ization will, during the season of 1925-26,
distribute not less than 36 special features.
These productions will be divided into three
groups of twelve, the first of which will be
released commencing September, 1925.
Of the first group ten productions are al-
ready completed or in production and two
will be started before the end of March. The
adoption of this policy was after six months
of careful preparation on the part of Asso-
ciated Exhibitors. The definite object of the
new plan is for the benefit of the exhibitors
of the country. They may be familiar
with the product of an independent distribu-
tor of motion pictures which has the pro-
gressiveness and the confidence in its prod-
uct, represented by the tremendous invest-
ment it is willing to place in it over six
months prior to the time any returns may
be expected therefrom,, to present it to ex-
hibitors on the basis of see what you are
buying.
No greater demonstration than the fact
that Associated Exhibitors are not only plac-
ing their pictures in the exchanges, but are
also furnishing complete advertising matter,
press books, sales helps and accessories,
three months prior to release date, is needed
to assure exhibitors of the sincerity of pur-
pose of this organization.
In the case of each of the two following
groups of twelve pictures to be released
during the forthcoming year, all informa-
tion regarding stories, directors and casts
will be available for the benefit of exhibitors
six months prior to release date. And in
each case, also, prints will be available for
screening three months prior to release, with
complete lines of advertising and accessory
material.
Associated Exhibitors has gone one step
further than any distributor or producer-
distributor in the industry. While it has been
a practice for the larger distributors to an-
nounce, some months prior to the beginning
of a season, many of the pictures which are
to be produced for future release, it is rarely
that the pictures so announced are actually
completed and m the exchanges ready for
screening, as will be the case with reference
lo the entire future output of Associated
Exhibitors.
It has required intense activity in the ad-
vertising and publicity departments, as well
as among its producing units, to make
possible this drastic change in policy on the
the part of Associated Exhibitors. Consider-
ing the fact that productions have had to be
made available for release during the period
between March 1st and September 1st, it
actually meant the. doubling of all activities
during the six months during which this
transition was effected. '
The benefits from this policy of having
pictures available sufficiently far in advance
of release date will unquestionably accrue
for the exhibitor, and it was with this one
thought that Associated Exhibitors was will-
ing to invest over two million dollars in its
advance product.
The pictures already completed and in
work for the first group of twelve Associated
Exhibitors specials, are :
"Manhattan Madness," which will be used
as a starring vehicle for Jack Dempsey,
world's heavyweight champion, and Estelle
Taylor. "Manhattan Madness," to be produced
by Oscar Price, was written by Charles T.
and Frank Dazey. This was originally made
by the Triangle Company and was the most
famous of the Douglas Fairbanks picture*.
It will be made on an elaborate scale with
a cast of screen celebrities in support of
Jack Dempsey.
"Keep Smiling" will be the first of a
series of Monty Banks comedies. It will be a
worthy successor to "Racing Luck," which
established Monty Banks as one of the most
capable of the screen comedians. Supporting
the star in this production are Anne Corn-
wall, who played the lead with Douglas
MacLean in "Introduce Me," Robert Ede-
son, Stanhope Wheatcroft and David Tor-
rence. "Keep Smiling" will be made under
the direction of Albert Austin and Gilbert
W. Pratt.
"PIFTY-FIFTY," produced and directed by
Henri Diamont Bergere, is an Allan Dwan
story, written directly for the screen. It will
star Hope Hampton, with Lionel Barry-
more, Louise Glenn and Arthur Donaldson in
the supporting cast. This picture was pro-
duced in New York.
"Ship of Souls" is an Emerson Hough
story which that famous author personally
stated he considered a much greater novel
than "The Covered Wagon." Lillian Rich
and Bert Lytell are starred in "Ship of
Souls," supported by such well-known play-
ers as Tom Santchi, Bessie Ej'ton, Earl
Metcalfe, Russell Simpson and Lillian
Leighton. It was made under the direction
of Charles Miller.
"Children of the Whirlwind," from the
famous novel by LeRoy Scott, will be di-
rected by Whitman Bennett, will star Lionel
Barrymore with Margaret de la Motte and
Johnnie Walker in support. The picture was
produced at the Whitman Bennett Eastern
Studios.
"The Greatest Thing in Life" was written
and directed by Lewis Moomaw, author and
director of "Chechachos." In the cast of this
new epic film are Tom Moore, Ellen Percy,
Chester Conklin, Mary Alden, James Mason
and Zazu Pitts.
"My Buddie's Wife," a Tom Teiriss Pro-
duction, was adapted from the Smart Set_
magazine story of the same name, written by
T. Howard Kelly. In the leading role will be
Glenn Hunter.
"Headlines" is an original story written by
Dorian Neve and will be the second of the
series of St. Regis Pictures. It has been
adapted to the screen by Arthur Hoerl and
will be directed by E. H. Griffith, who also
was responsible for "Bad Company," the
first St. Regis picture. Negotiations are now
under way with Miss Anita Stewart to play
the leading role in "Headlines," which is a
metropolilan newspaper story. It is also
planned to have Virginia Lee Corbin and
John Bartels, star of "The Show Off," one
of New York's biggest hits, and Marion Has-
lup in the cast, which will be of an all-star
variety.
"Hearts and Fists," by Clarence Buding-
ton Kelland, is being made under the direc-
tion of Lloyd Ingraham. It was adapted
from the American magazine serial
In a statement made by John S. Woody,
vice-president and general manager of As-
sociated Exhibitors, in connection with the
announcement of the coming season's policy,
he said :
"Associated Exhibitors in its effort to
serve and cooperate with the theatre owners
of the country has demonstrated its sincerity
of purpose in investing the huge amount of
money necessary to furnish them with in-
formation regarding the productions which
they can be assured will be delivered to
them as scheduled. The policy which we
have inaugurated, and which will be adhered
to relative to all future product, will enable
the exhibitor to see for himself, three months
prior to release date, every Associated Ex-
hibitors production.
"Because of the time this allows in the
preparation for release, a definite and con-
certed advertising and publicity campaign,
national in scope, is being inaugurated, the
effects of which will be of value to every
first run theatre which plays this product, for
behind that run will already have been put
six months of concentrated effort, made
possible only by the fact that we shall al-
ways know definitely, that far in advance,
every detail in connection with each Associ-
ated Exhibitors picture.
"The fact that we are prepared to show
our product to every exhibitor three months
in advance of the date we are asking him to
play the picture should demonstrate conclu-
sively the fact that we are willing to stand
on the merit of the picture alone.
One other of the first group of production
is "The Miracle of Life," a S. E. V. Taylor
production from a story written expressly for
the screen by Olga Prinzlau.
BLACK CYCLONE, the latest Hal Roach
feature in which Rex, King of Wild
Horses, plays the stellar role, is now being
ecjued on the Coast under the supervision
of F. Richard Jones. The picture was made
on t'-T Nevada dcert, and is the romance of
a wild horse herd.
The direction of the production was han-
dled by Fred Jackman, who was also respon-
sible for the direction of "King of Wild
Horses." In addition to the animal cast, the
picture carries a human cast headed by
Guinn (Big Boy) Williams and Kathleen
Collins.
Harold Lloyd is at the present working on
his latest comedy for Pathe, which will be
a story of college life. In this production
Jobvna Ralston, Harold Lloyd's leading lady
in "Hot Water," is also taking the leading
feminine role, while the picture is being di-
rected by Sam Taylor and Fred Newmeyer.
The story from which the picture is being
made is the work of Taylor, Tim Whelan,
John Gray and Ted Wilde. It will be re-
leased this fall.
March 28, 1925
Page 19
Vitagraph To Make
30 Productions
VITAGRAPH will distribute thirty re-
leases on its 1925-1926 schedule. In-
cluded in the list will be many well-
known plays and popular novels, and a wide
range of subjects will be covered.
Full details of the schedule, with the
titles of the productions, will be made late
this month, on the return to New York from
California of Albert E. Smith, president of
Vitagraph. Announcement to this effect, and
of the number of attractions to be dis-
tributed, was made this week by John B.
Rock, general manager.
Mr. Rock stated unqualifiedly that the
works selected are of the same high order
as those having places in Vitagraph's current
schedule, and that, as in the case of the
present schedule, the authors are writers of
wide reputation. They are of the same
calibre as Rafael Sabatini, A. S. 1£. Hutch-
inson, Booth Tarkington and James Oliver
Curwood, some of whose classics are now
being or are about to be distributed by Vita-
graph in picturized form..
In every respect, it was declared, the new
schedule will maintain the high standard
set by Vitagraph in the past. Notably the
current schedule, with the works of such an
array of distinguished authors — others on the
list are almost equally well known — has been
universally acclaimed as of an exceptional
order. Vitagraph feels that the phrase
"Clean Pictures," expressing a corner-stone
of Vitagraph policy, has become so closely
linked with the name of the organization
itself as to require no further assurance to
• exhibitors or the public.
Air. Albert E. Smith went to California
early in the year, almost immediately after
his return to New York from his visit to
London, where, with Mrs. Smith (Jean
Paige) and Mr. Sabatini, he attended the
English premiere of "Captain Blood."
On the west coast Mr. Smith has been
supervising the production work on Vita-
graph attractions, now being made or re-
cently finished, and to be released on the
present schedule. He has taken occasion
also to confer personally with a number of
novelists and, in the case of those whose
masterpieces will be filmed by Vitagraph,
has arranged for the authors' cooperation in
forming production plans. It is his deter-
mination that, as was true of "Captain
Blood," all such translations shall be mirror-
izations rather than mere adaptations of the
originals.
* * *
F.B.O. to Release 50
Features, 26 Comedies
F. B. O. has arranged a most ambitious
production program for the Summer and
Fall of 1925 and the Spring of 1926, a
schedule that bids fair to keep their large
o-ganization going at full steam. Through
Nat G. Rothstein, direrto- of ^''blicity and
advertising for F: B. O., the following ten-
tative line-up of product is announced during
this period :
There will be eight feature pictures star-
ring Evelyn Brent, stories of adventure and
action, similar to the vehicles she has had in
"Silk Stocking Sal," "Midnight Molly" and
"Forbidden Cargo." Eight pictures starring
Bob Custer are also promised by Jesse J.
Goldburg, with the scene of the action in the
West. Yakima Canutt, America's champion
cowboy and rodeo performer, will be starred
in a series of eight Western productions.
In addition "Lefty" Flynn, the former
(Continued on Page 20)
rners Plan on 26
At Least This Number of "Classics of the Screen" to Be Produced
During the Coming Season
Y17T HILE no formal announcement of the
\Y 1925-26 plans of Warner Bros, has
yet been made, pending the arrival of
H. M. Warner from the Coast on Marc.i
19, enough information has been released to
indicate that this independent producing and
distributing company will have product in
Several important announce-
ments covering the production
programs of independent dis-
tributors who release on the
state-right market appear in the
"Independent Section," begin-
ning on page 30 of this issue.
United Artists Promise
Twelve
IT WOULD seem to be the part of wis-
dom for exhibitors to save some play
cates for the coming product of United
Artists. While the exact line-up has not yet
been fully determined, exhibitors may be
certain of some box-office attractions to
emanate from this aggregation.
There will be at least a dozen productions,
and perhaps more as the schedule calling
for the twelve photoplays may be expanded
to include three others, making a total of
fifteen.
A number of exceptionally fine vehicles
are being considered, and it is certain that
each of the United Artists stars will appear
in productions peculiarly suited to the indi-
viduality of each of them as to both type of
story and character to be portrayed.
There will be one special made by D. W.
Griffith, and it is confidently expected to
exceed any previous effort both in effective-
ness and box-office pulling power.
Mary Pickford is already working
on one picture, so that at least one
by this popular star is sure to help exhibitors
to a successful season. Douglas Fairbanks
will do his share, and Norma Talmadge will
also appear in a film especially suited to her.
Constance Talmadge will star in one of
the type of pictures that have proven so
popular with the fans, and Buster Keaton
will he seen in droll comedy which wiil cause
as much box-office laughter as any that he
has thus far made.
Charles Chaplin will help the good
work along with his inimitable artistry,
and Rudolph Valentino wiil contribute his
share to the mutual welfare of United Art-
ists and exhibitors everywhere.
William S. Hart will be provided with
some strong vehicles of the sort to
which his talent is especially suited, and there
is no doubt that his admirers will increase
in number when he appears in roles similar
to those which have endeared him to his
public.
All in all, United Artists must be credited
with a particularly strong program, and it
will be well for exhibitors to think twice
before tying up their theatres without con-
sidering the box-office merit of the product
which this organization will put out.
quality and quantity to exceed anything
which it has previously offered.
It is well established that there will be at
least twenty-six Warner Bros. Classics of
the Screen — and there may be three or four
more.
The character and quality of these pro-
ductions are indicated, first, by the state-
ment by Warner executives — in line with
existing conditions in the trade — that these
pictures are all to be big features worthy of
the most important first run bookings.
Second, by the standing and importance of
the screen players the Warners have placed
under contract and the grade of stories
which have been purchased for screening.
John Barrymore, Syd Chaplin, Lowell Sher-
man, and Patsy Ruth Miller are recent addi-
tions of outstanding importance to the War-
ner Bros, group of players. In addition to
these there are now on the Warner list:
Marie Prevost, Mone Blue, Irene Rich, Louise
Fazenda, John Parick, Dorothy Devore, Ken-
neth Harlan,, Matt Moore, John Harron,
Clive Brook, Willard Louis, June Marlowe,
John Roche, Huntly Gordon and Gayne
\\ hitman.
Among the stories scheduled for produc-
tion n.re ' Bobbed Hair." the big serif! now
running in Collier's, which bears the distinc-
tion of having been written by a group of
twenty authors, including some of the best
known names in the world. "The Pleasure
Seekers," by Arthur Somers Roche ; "The
Passionate Quest" and "The Inevitable Mil-
lionaires," both by E. Phillips . Oppenheim ;
"The Golden Cocoon," by Ruth Cross ; "The
Gay Ones," by Charles Hanson Towne ;
"Rose of the World," by Kathleen Norris ;
"Hell Bent for Heaven," by Thatcher
Hughes; "The Limited Mail," by Elmer E.
Vance ; "Thou Shalt Not," by Stephen Mc-
Kenna ; "The Wife Who Wasn't Wanted,"
by Gertie Wentworth James ; "The Man
Who Waited for Love," by Flavia Chaudoin
DeFoe; "Compromise," by Mrs. Jay Gelzer,
and "Why Girls Go Back Home," t>y Cath-
erine Brody. Without exception, these
stories are either "best sellers," stage plays,
or leading magazine stories.
N attempting to arrive at a conclusion as
to just what Warner Bros, will have to of-
fer exhibitors who feel that they would
like to "know everything" before they allot
their play dates for a season, mention must
be made of other possessions which the War-
ner Bros, are in the habit of considering r.s
assets. Ernst Lubitsch is still under con-
tract— and there will be a number of Ernst
Lubitsch Productions, along the lines of
"The Marriage Circle," "Three W'omen," and
"Kiss Me Again," which is about to be re-
leased. Much store is set upon the superior
abilities of Harry Beaumont, director, who
has been entrusted with some of the biggest
pictures Warner Bros, have ever made, in-
cluding "Main Street" and "Beau Brummel."
William Beaudine, just now directing
Mary Pickford's new picture, is a contract
Warner Bros, director and will have a num-
ber of offerings in the 1925-26 list. Millard
Webb, James Flood, Roy Del Ruth, and
Herman Raymaker are other directors under
contract. Alan Crosland, who scored em-
phatically with Marion Davies in "Little Old
New York," has been secured to direct a
(Continued on Page 20)
Page 20
Exhibitors Trade Review
Abe Warner to Force Fight
Against Booking Combines
Will Request Hays to Take
Definite Action
Calling attention to a recent article over
his own signature in which he stated that
booking combines were making every effort
to force exhibitors to join them under
threat that otherwise they might not be able
to procure product the combine claim to
control, Abe Warner, of Warner Bros., an-
nounces that he was going to the bat and
request the Hays organization to take some
definite action1 toward ascertaining the atti-
tude of the producing companies in its
membership toward this serious business
menace.
Mr. Warner's action is caused by a pub-
lished report to the effect that Balban &
Katz, Midwest Theatres, Inc., were about to
become active in the Louisville territory, and
were telling exhibitors that unless they joined
the booking combine, they could not be as-
sured of product of certain producing com-
panies.
Mr. Warner says he wants to know if —
"Any single producing company or
group of producing companies are back-
ing any booking combine in an effort to
force exhibitors to turn over their book-
ings or sell their theatres under the threat
that the pictures the combines claim to
control will otherwise be with-held?"
He also wants to know whether —
"If it isn't the duty of the Hays organi-
zation to ask the concerns mentioned in
the published reports whether they are in
F. B. O. Plans for 50
(Continued from Page 19)
Yale athlete, will be seen in a series of eight
photoplays dealing with phases of modern
life and adventure. Richard Talmadge, who
has scored so decisively in hurricane action
stories replete with neck-breaking stunts and
feats calling for exceptional prowess will
make eight productions along lines similar
to his previous releases.
Four special productions are on the list,
the first to be made being an original story
entitled "Parisian Nights." The second will
be an adaptation of the famous Gene Stra-
ton-Porter story. "Her Father's Daughter,"
and the third will be Laura Jean Libby's
story entitled "When Love Was Cold."
Then there will be four Associated Arts'
productions to be produced on a lavish scale.
"Druscilla With a Million" will be the first.
This picture has already been completed and
previewed in Los Angeles and New York
and promises to be one of the outstanding
pictures of the season.
In addition to the above named list of
scheduled films, which is in itself a large
order, three Emory Johnson productions will
be screened which should be real box-office
attractions for the exhibitor. When the pres-
ent Peacemaker series is completed, there
will be two H. C. Witwer series and possibly
another series to be written by Sam Hillman,
the well-known contributor to the Saturday
Evening Post. Negotiations are also under
way for a series of Fred Thomson West-
erners.
smypathy with any combine forcing the
exhibitor to turn over his theatre."
And—
"If the companies are not, why don't
they issue an official statement and say so,
so that exhibitors will know just where they
stand, or whether the implied threats of
the booking combines are mere bluff.''
"Sometime ago," said Mr. Warner, "I is-
sued a statement telling exhibitors that no
booking combine had any authority to speak
for us, and advised exhibitors to keep a stiff
backbone and not be bluffed. At that time
is was suggested that other big companies
issued a similar statement.
"Warner Bros, is standing solidly on its
own feet, and as a member of the Hays
organization, we want to know the attitude
of the companies toward combines who are
trying to frighten exhibitors into turning
over their bookings, or selling out their
theatres."
250 Theatres Contract to Play
Douglas McLean's Comedy
Contracts for one of the largest single-
day bookings in one day were approved by
General Manager Jack Woody of Associated
Exhibitors yesterday, for pre-release first
runs of Douglas MacLean's new comedy.
"Introduce Me." The three contracts above
represent 250 theatres.
Three important circuits were closed by
telegraph, including West Coast's one-hun-
dred and twenty-seven theatres in Califor-
nia ; Jensen & Von Herberg's Circuit in
Oregon and Washington, and the entire
Southern Enterprise Circuit, the latter being
Paramount Theatres in five southern states.
It is said the largest contract is that
with the West Coast Circuit, whose first
run starts asteEr week at the California
Theatre, Los Angeles, and is one of the
largest gross amounts in any one contract
Associated Exhibitors has closed. The
amount is said to be close to $50,000.
Jensen & Von Herberg will have their
first runs in Seattle, Portland and Tacoma,
while the Southern Enterprise contract's first
run will be in the Capitals of North and
South Carolina, Georgia, Florida, Mississippi
and Alabama.
Schine Circuit of 31 Houses
May Go to Universal
A report has it that the
Schine Theatrical Enterprises,
operating thirty-one theatres in
New York state, will soon make
a deal with Universal. Al-
though the report has not been
confirmed, it is understood the
bid for the theatres recently
made by Universal had been
accepted.
The Famous-Players-Lasky
Corporation had been inter-
ested in getting control of the
chain, it developed, as the var-
ious bids were considered.
_ i
Eyton Back from
Tour of Orient
Gives Interesting Impressions of
Foreign Attempts to Produce
Films Despite Lack of Capital
Charles Eyton, general manager of the
Paramount Hollywood studio, accompanied
by Kathlyn Williams, his wife, returned yes-
terday from a tour of the world with many
interesting impressions of the motion pic-
ture industry in Europe and the Orient.
Eyton states, however, that the most last-
ing impression of the entire trip was made
in London.
"Fourteen of us," he said, "left the Vic-
toria Hotel to fly to Paris on planes of
the Imperial Airways Co., Ltd. At Croy-
don field an Englishman managed to get my
seat in the first plane and as it was only ten
minutes before the next plane left I yielded
my place. The plane crashed and the seven
occupants and the pilot were killed, within
our sight. Nevertheless, the other seven,
including myself, made the trip in the sec-
ond plane."
In Japan, Eyton observed, production is
being attempted on a large scale but the
methods are antiquated, and the popular pro-
ductions are all American made. In China
the unsettled political conditions are respons-
ible for the inferior home product, although
the Chinese are interested in production. For
the reasons mentioned above, there is no
European or American capital available for
financing, and Chinese bankers are closing
down on all loans until the Presidency is
more definitely settled. The most popular
type of picture in the Orient is the "western "
according to Eyton.
* * *
Millionaire a Film Salesman
Albany, Mar. 16.— Albany, N. Y., now
boasts of a millionaire film salesman. He is
Fred Kavanaugh, Jr., who formerly ran the
the Casino Theatre in Waterford, N. Y.,
and whose father is at the head of large
knitting mills in both Waterford and Cohoes.
Mr. Kavanaugh travels over his territory in
whichever one of the eleven cars he may
select of the day from the family garage.
He is taking his new position seriously and
what is more to the point he is turning in
business.
* * *
Big Warner Program
(Continued from Page 19)
single Warner Bros, picture as has also
George Hill.
Three or more pictures starring Rin-Tin-
Tin, the wonderful dog who has increased
the box-office drawing power of Warner
Bros, pictures tremendously, will also h?ve a
place on the list.
It is understood that when Warner Bros,
formal announcement is torthcoming, specific
mention will be made of just how the War-
ner Bros, playing and story strength will be
distributed. Unquestionably John Barry-
more, a leading Warner Bros, director, and
a big story will be the combination listed
for one or two pictures. Syd Chaplin will
carry a couple or three productions. Marie
Prevost, Monte Blue, Irene Rich, Patsy
Ruth Miller, Lowell Sherman, Matt Moore,
Dorothy Devoe, and Willard Louis are likely
to be prominently billed, if not starred, in
other pictures. It is apparent that there are
enough "names" on the Warner Bros, list to
give each production a supporting cast of
unusual importance.
March 28, 1925
Page 21
The "National Consciousness" Menace
ERE is a situation that merits the at-
tention of every independent exhib-
itor and of every exhibitors' organ-
ization :
It is evident that motion pictures
are going to be the basis of a stead-
ily increasing volume of national
advertising.
Distributors are going to use more
and larger space in the widely circulated magazines,
with the idea of stabilizing the demand for brands
of pictures.
This advertising is going to be done in one of
two ways:
Either it will help the exhibitor, or
It will seriously hurt him.
The turn it is likely to take may be fairly well
gauged from advertising experience in other lines of
business.
In the early days of national advertising, most
manufacturers regarded it as a means of coercing
dealers.
The theory was: If a dealer refused to handle my
product, I could hit him over the head with a na-
tional campaign and force him in line regardless of
his wishes. And I could use it as a leverage to dic-
tate to him exactly how he should conduct his busi-
ness and how much profit he might make.
That theory got a lot of ambitious merchandise
manufacturers into very hot water because they found
that dealers refused to submit tamely to the squeeze.
Individually, the dealers were quite harmless and
looked like easy victims. But when they organized,
they were in position to put the offending advertiser
on the defensive, if not to shut off his market alto-
gether.
So the advertising world learned its lesson and na-
tional advertising took a different tack. It was re-
shaped on the theory that it should be used to help
the dealer, rather than as a weapon against him. And
from the time that change came about, national ad-
vertising began to make its real strides.
Today, in the older fields where business proced-
ure is fairly well settled, national advertising has be-
come a certainly helpful and incontestably profitable
influence in behalf of the dealer, except in the case
of those advertisers who have chosen to sell direct to
the public, eliminating the dealer entirely from their
calculations.
In the earlier period, when the idea was to submerge
the dealer as much as possible and to subordinate his
welfare to the manufacturers' ideas, the trade papers
in all the merchandise fields had a hard time. Adver-
tising agencies were preaching the doctrine that ap-
peal to the consumer was the only thing that counted.
Any advertising agency that went so far as to spend
its clients' money in trade paper advertising was gen-
erally regarded with suspicion by almost everyone
except the trade paper publishers.
With the change in advertising ideas and policies,
the trade papers came back into the scheme. If the
dealer couldn't be jammed and forced into doing
whatever manufacturers wished, then it became nec-
essary to talk to him in more agreeable language — in
other words to advertise to him in the trade papers.
This advertising, for one thing, was necessary as a
means of showing him how the national magazine
advertising was intended to help him build business.
And the most conservative of advertising agencies and
counsel came to realize that, just as the dealer's rights
and prerogatives must be respected, so the trade
paper's usefulness, as a means of reaching him, must
be recognized.
Today, in fields such as dry-goods, women's wear,
men's wear, hardware, groceries, drugs and the like,
the dealer's position is unchallenged and the trade
paper is deemed an essential medium, providing an
integral part of the national advertising campaign.
As far as the film business has gone in its effort to
employ national advertising, there is no definitely
conclusive evidence as to what the policy is.
But exhibitors have had enough experience to pro-
vide a fairly accurate guess as to what may be ex-
pected.
This guess must be based chiefly on the known poli-
cies of the companies that are going in for national
advertising.
Those that have shown a consistent desire to co-
operate with the exhibitor for mutual benefit doubt-
less will continue to do so.
Those that have shown a consistent desire to co-
everything in sight, including the exhibitor's business,
will probably continue their time-honored policy.
These latter will provide plenty of trouble for ex-
hibitors who refuse to be door-mats, as long as such
exhibitors fail to meet the situation with adequate
organization, with adequately organized effort, back-
ed by the forceful cooperation of an independent
trade press.
These are the concerns whose executive organiza-
tions, afflicted with swollen ego, are out to create
what the magazine publishers call "national con-
sciousness," to build prestige for themselves, regard-
less of the extent to which they trample on the other
fellow. Their policy is wholly selfish, but wholly
human and natural. If they can get away with it,
they are right. If, on the other hand, the exhibitor
has the good judgment to block their game, they are
wrong and their tactics will necessarily have to
change.
Ultimately, national advertising will work to the
benefit of the business. The question, now, however,
is whether it is going to hurt before it helps.
Today some of the large distributing organizations
are taking an extremely arrogant position toward the
rest of the trade. They feel their power. They are
reaching for more. And they are resorting less and
less to trade advertising because they despise the
trade and the trade press. They feel that they have
outgrown the trade horizon.
In the light of these facts, it may be well for the
independent exhibitor to remember that the inde-
pendent trade paper is one of his anchors to wind-
ward. And equally that those who advertise in the
independent trade paper are adopting friendly and
decent tactics in seeking his business. Tactics which
merit his courteous consideration.
Next week: Make Money by Getting Together
iniiHiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiP
.IIIIIIIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIM
Page 22
Exhibitors Trade Review
Editorial l
Progress In Arbitration
THE report of the Board of Arbitration, for
1924, is a decidedly interesting evidence of the
extent to which the arbitration system keeps
the trade's troubles out of the courts. It is quite
impossible to estimate how many of the 11,197
cases handled might have gone into litigation, but
no one can deny that the number would have been
very large and that the costs and attorneys' fees
would have been huge. It is a notorious fact, also,
that both sides lose when a small claim is taken
into the courts, with the result that many small
injustices go by default in the absence of an arbi-
tration system capable of adjusting them econom-
ically and fairly. Consequently arbitration is a
safeguard to everyone engaged in the business,
with the exception of the fellow who is afraid of
a square deal.
In its details the report shows some curious fea-
tures. At Dallas, for example, 1,227 disputes were
disposed of as compared with only 633 in Chicago
and 4,692 in New York. Yet at Dallas there were
but 124 awards, involving a total of $7,861.59,
1,078 cases having been disposed of without sub-
mission to the board of arbitration. At Cincinnati
333 disputes were disposed of, 234 went to arbitra-
tion and the awards totaled $178,519.47. From
these figures it would seem that there is a sizeable
difference in the attitudes of various sections to-
ward the employment of arbitration machinery.
But that is to be expected until the system is much
older and its value more widely appreciated.
Good work has been done, that much is evident.
The principle of arbitration has been advanced,
as it should be. There may be a disposition on
the part of some who have suffered adverse awards
to question the justice of individual decisions. But
that is always an unavoidable feature of every
sound arbitration plan and one which in no way
reflects adversely on the principle or the system.
* * *
Don't Crowd-Tlere's Plenty of Time!
SEVERAL of the larger blocks of pictures are
ready to be shoved on the market, with all the
high tension sales effort characteristic of this
business. Exhibitors who would normally prefer
to look over the field before signing contracts will
continue, in considerable numbers, to be rushed
into booking a considerable amount of product
which they may find later they don't want, simply
because the impression continues to exist that the
fellow who fails to swallow the first bait offered
him is going to be left high and dry, with no worth-
while product to keep his box-office alive.
In this week's issue, Exhibitors Trade Review
presents some facts that are decidedly important
in connection with this situation, in the shape of
neAvs covering the programs of several of the lead-
ing independent distributing organizations.
Examination of these programs will demon-
strate that there is in prospect an unusually large
volume of good independent product. It is also
evident that the leading independents have lined
up an array of talent that will be steadily cashable
by the exhibitor who is wise enough to keep some
of his time open for it.
There is no profit to any exhibitor in being
stampeded at a time like this. No exhibitor will
have trouble in securing an ample supply of good
product for the coming season. Production is go-
ing to continue on a basis that should give every
exhibitor ample opportunity to take his pick on the
market.
This is a time, consequently, when you can
afford to select what you want and reject what
you don't want, on the merits of what the distribu-
tor can show you.
Is the Sky the Limit?
IT begins to look as if producers are going back
to the old auction basis, bidding against each
other without reserve for the services of the stars
who seem to be in the highest favor for the mo-
ment. Which is altogether pleasant for the stars,
but rather a disagreeable burden for the industry,
which eventually must pay the bills and collect
from the public.
Curiously enough, these battles frequently center
a round players who are on the way out as popular
favorites and the excessive prices paid them are
necessarily subtracted from the salaries of those
whose reputations are in the making.
But the troublesome phase of the situation lies in
the trend toward higher producing costs. The
public has not yet been educated to the point where
it is willing to pay legitimate prices for picture
entertainment. And certainly exhibitors can't
stand higher costs unless they can see some Avay of
making the public pay.
That eminent statistical authority, Variety, says
Metre's "Ben Hur" has cost "close to $6,000,000."
March 28, 1925
Page 23
Perhaps it might be safe to take a cash discount
of a couple of millions off that figure, but
it is probably true that "Ben Hur" will break all
records for cost. Whether that amount of money
was wisely and judiciously spent remains to be
seen. If so, it will be something new in pictures.
But this business can stand very few of these
THE EFFORT to secure some sort of a definite verdict
on the famous Nome serum advertising of Fox News
seems to have provided the best story of last week in
connection with Thursday's meeting of the A. M. P. A. It
was rumored in advance of the meeting that the A. M. P. A.
committee was prepared to bring in a report charging Fox
with responsibility for "misleading" advertising. It was
also the talk of the gossips that Vivian Moses, who probably
had no personal connection with the offending advertise-
ments, was compelled to admit their inaccuracy. But it
seems that Winnie the August, who chooses to admit noth-
ing that doesn't please him, decided to run for cover. Ac-
cordingly, the gossips say, the power of the Hays office was
invoked, with the result that a lot of oil was spread on the
troubled waters. It was agreed that if anyone had been
naughty he was sorry, and the whole matter was suppressed,
with all who were present at the meeting sworn to the most
solemn secrecy. Now who shall say that there's no such
thing as a new comedy ?
* * *
Queer are the doings of official censorship! In tranquil
Chicago it is now unlawful to portray the use of a gun
where such use does not relate to the necessities of war nor
to the maintenance of law and order. Presumably, there-
fore, the screen version of a battle between a sheriff and a
criminal would admit such shooting as the sheriff might
do, but would delete entirely any gun-play by the supposed
criminal. Which, if carried to its logical conclusions, event
ually will get our sheriffs and policemen into disrepute.
* * *
Meanwhile such pictures as "The Thundering Herd" are
barred in the Windy City and film fans hankering for action
will have to go to Hammond or Wheaton or Waukegan.
Producers should take notice and equip all future desper-
adoes with bean-shooters, which are still tolerated.
* =K *
In Canada also, censorship turns up some curious kinks.
The Quebec Board of Moving Picture Censors recently for-
bade the showing of "Chu Chin Chow." on the ground that
it contained "nudity." This aroused a storm because the
picture is English and Canada is naturally anxious to see
British productions given the best possible break; also be-
cause the same board had passed another Betty Blythe^ pic-
ture in which the element of "nudity" was relatively
more prominent. So Regal Films, Ltd., Montreal, gathered
a collection of prominent citizens, including leaders drawn
from the church, the bar, the most select social circles, edu-
cation and commerce and showed the film privately at the
Mount Royal Hotel. After the showing W. E. Lester, of
United Amusements, Ltd., Montreal, explained that the au-
dience had been looking at a film banned by the censors. Ap-
parently the result was something of a sensation, a numb r
of leading clergymen joining in the declaration that the pic-
ture contained nothing that possibly might be deemed of-
fensive. That's one way of meeting a ridiculous situation.
* * *
The Kansas City (Mo.) Star is one of the country's rriosi
.ably edited newspapers. Its recent remarks regarding cen-
multi-million pictures, unless someone is prepared
to spend a few millions in helping educate the
public to higher prices. Meanwhile, why doesn't
someone devote a little more attention to the mak-
ing of some really forceful screen dramas that hold
more of genuine plot and acting and less effort to
shoot the universe in ten reels?
sorship, therefore, are of unusual weight. Discussing the
censorship measure pending in the Missouri legislature, the
Star recently said: "A bill to provide for the censorship of
motion pictures has been introduced in the legislature.
Doubtless there are many persons who at first thought will
approve the measure as the best means to get rid of certain
objectionable pictures. But experience has shown that politi-
cal censorship is not the best way to deal with the evil. Half
a dozen states have tried it. The results are not encourag-
ing. It has proved undesirable to attempt to substitute the
judgment of a political board for judgment of the pub-
lic." In the expression "Political Censorship" the Star told
practically the whole story. When the public understands
that all censorship machines are purely political affairs, re-
gardless of the efforts of a few individuals to administer
their offices honestly, there will be an about-face on the
whole question. The public does not want further political
abridgements of its freedom of thought.
% 3{g
Pola Negri arrived in New York this week and managed
to corral large space in the New York papers, chiefly anent
her 16-carat engagement ring and her orphanage in Poland,
which is to be enlarged to provide for 500 children, to all of
whom her prospective husband, she intimated, must expect
to he daddy. She denied that the donor of the 16-carats is
a film man, but who else would offer a rock of that size?
"The Girl of a Thousand Faces," a series of twelve 2-
reelers being made by A. Hall's Productions, will introduce
what is said to be a distinct novelty, involving the use of a
mask that provides startling effects. The series will be
handled by Cranfield & Clarke.
Erich Pommer has succeeded to the office of Director
General of the Ufa organization in Germany. This develop-
ment, coming shortly after his return from an American
trip, may be the forerunner of increased attention to the
American market on the part of this great institution.
Meanwhile Resident Director Wynne-Jones, of the Ufa
American organization, this week announced that Ufa's
spectacle, "Siegfried," is to have its American premiere >n
Kilbourn Hall, Rochester, N. Y., April 13, under the aus-
pices of the University of Rochester and with the co opera-
tion of George Eastman. It is safe to say that "Siegfried"
will create something of a sensation, particularly among
critics who are given to stressing the artistic limitations of
the screen.
Balaban & Katz this week announced the forming of an
affiliation between their organization and the A. H. Blank
circuit, uniting upward of 100 theatres in the midwestern
territory. The consolidated organization has taken a floor
in the Butler building, 162 N. State St., Chicago, where the
affiliated interests will have their general headquarters after
May 1. This announcement, likely to be followed soon by
other important changes in the midwestern situation, puts
Balaban and Katz in a formidable position and will give a
number of people in New York something to think about.
Page 24
Exhibitors Trade Review
Prison Term for
Branch Manager
United Artists' Canadian Sales
Manager Is Convicted of
Theft and Forgery
George A. Margetts, formerly sales man-
ager of United Artists Corporation branch
office at Calgary, Alberta, Canada, which ter-
ritory also included Vancouver, B. C, has
been arrested, tried, convicted and sentenced
to six months' imprisonment on charges of
theft and statutory forgery in misappropriat-
ing funds of United Artists Corporation in
connection with sales of that corporation's
film releases.
Margetts, a Canadian by birth, had rather
an extensive acquaintance among the picture
exhibitors and theatre owners in Western
Canada and had been in the employ of
United Artists Corporation as branch man-
ager for several months. The first clew to
his peculations came through information
furnished the Toronto branch. Investiga-
tion was started at once. It was thorough
and exhaustive, and the corporation officials
spared no time or expense in order to collect
the necessary evidence to warrant Margetts'
arrest and to obtain conviction.
An auditor sent to Calgary from the New
York office of United Artists Corporation
found the branch office accounts in bad
shape, and in a short time uncovered some-
thing like $1900 in misappropriated funds.
According to evidence brought out at the
trial Margetts made many sales of United
Artists Corporation releases that he never
reported to the home office, forging the cor-
poration's indorsements to checks from ex-
hibitors in payment for film rentals. Funds
obtained this way, according to the testimony,
were converted to his own use by the de-
dendant.
Although confronted with an abundance of
evidence at the time of his arrest, Margetts
denied all charges and elected to stand trial.
The best of counsel was employed by
United Artists Corporation that there might
be no chance of failure to convict. The
trial, held at Vancouver, B. C, lasted three
days and resulted in a verdict of guilty.
Elsie Ferguson to Star in Vita-
graph's "The Unknown Lover'*
Elsie Ferguson is to star in "The Un-
known Lover." a Vitagraph special now be-
ing produced by Victor Hugo Halperin, for
release on the current schedule. Announce-
ment that this popular actress celebrated for
both her stage and screen performances, has
been procured for the central role in this
production, has just been made by Vitagraph
and is likely to create a sensation.
In Miss Ferguson's supporting cast will
appear such well known players as Frank
Mayo and Mildred Harris, both of whom
will have important parts, giving assurance
that the star will receive adequate support.
Also, a role has been assigned to Count
Morner, the husband of Peggy Hopkins
Joyce.
^ ^ ^
Twenty Million Dollars
Now Backs De Mille
The Motion Picture Capital Corporation
of New York, which will finance the new*
Cecil De Mille productions, has increased its
capital from $9,625,000 to $20,625,000.
Indications point to stock of the company
being offered to the public through Wall
Street soon.
World's Most Unique Plan of
Theatre Management
(Special to Exhibitors Trade Review)
Wendell, Idaho, March 18. — R.
M. Stanton, 77, known among ex-
hibitor's as "Daddy" Stanton, holds
the world's record for unique plans
of managing a picture house.
For 18 months he conducted the
only theatre with its doors thrown
open free to the public, who, if they
felt like it, paid whatever they chose
as they left the building.
And he claims ht never lost
money, but saved the expense of
ticket sellers, doorman and ushers.
Most patrons paid liberally for the
satisfaction they received and many
contributed a dollar each when pass-
ing out.
Stanley Company Responds
to M. P. Relief Appeal
Philadelphia, Pa., March 17.— The Motion
Picture Relief Fund, which is to be to the
motion picture world what the Actors' Fund
is to the stage, is now an assured fact. Work
begun by many motion picture stars and
others affiliated with the industry has re-
sulted in securing a substantial sum to start
the undertaking and among the firist to
respond was the Stanley Company of Amer-
ica, through Jules E. _ Mastbaum, president.
Mr. Mastbaum received a letter from Mary
Pickford outlining the objects of the Relief
Fund and the intention of its promoters to
erect a building to care for those of the
profession in need of a home. Mr. Mast-
baum's reply was prompt and characteristic.
He sent a substantial check on behalf of the
Stanley Company, and received the follow-
ing reply from Miss Pickford.
"The prompt and overwhelmingly gener-
ous response of you and your associates in
the Stanley Company to the plea of the
Motion Picture Relief Fund is most encour-
aging. We believe this organization will fill
a long-felt void and prove a friend in need
to the less fortunate in our profession; in
fact, be to the motion picture world what
the Actors' Fund has so long and faithfully
been to that of the stage. Your enthusiasm
and co-operation will mean much in helping
us in building a splendid and enduring
structure."
Amendments May Force
Passage of Freiberg Bill
(Special to Exhibitors Trade Review)
Albany, N. Y., March 19. — Three
amendments are to be made to the
Freiberg bill in the state legislature,
in the hopes that the measure may
be passed. These amendments were
decided upon today and come as a di-
rect result of opposition from a
Brooklyn source.
The Freiberg bill, introduced re-
cently, would permit the admission of
unaccompanied children to picture
theatres in the state under certain
conditions. The amendments decided
upon include provisions to the effect
that every child must be out of the
theatre not later than six o'clock.
Another provides that all pictures
shown to the children must be se-
lected by the New York State motion
picture commission, and the third
stipulates that the matron in charge
shall be licensed by the city authori-
ties and her selection not left entirely
to the owner of the theatre.
Marion Davies To
Get $10,000 Weekly
Will Star in Two Features Under
Joint Deal of Cosmopolitan
and Metro-Goldwyn-Mayer
Marion Davies will star in two productions
to be made under the terms of a contract be-
tween the International Film Company and
Metro-Goldwyn-Mayer, as announced last
week. It is announced she will receive $10,000
weekly in addition to a percentage of the
receipts.
Miss Davies' first story will probably be
from the stage play," "The Merry Wives of
Gotham," a comedy by Laurence Eyre. This
production will be similar in its general out-
line to "Little Old New York," and will be
as elaborate as the picture in which Miss
Davies starred with success.
The Metro-Goldwyn production staff has
long been impressed with the work of Miss
Davies in such pictures as "Janice Meredith,"
and the preview of her latest showing, "Zan-
der, the Great," and the new contract fol-
lowed as a consequence.
In concluding the deal whereby Cosmopol-
itan and Metro-Goldwyn-Mayer join hands
in the production end, two big Hearst pic-
tures are to be made. The second will be
"The Temptress," a novel by Blasco Ibanez.
Ibanez has been represented among the most
important productions of the two companies,
namely, "Enemies of Women," which was
made by Cosmopolitan, and "The Four
Horsemen of the Apocalypse," filmed by
Metro. Both pictures will be released by
Metro-Goldwyn as Cosmopolitan productions.
While the present plans call only for these
two films, it is probable that arrangements
will be continued.
William Randolph Hearst, president of the
International Film Company, is pleased with
his association with Marcus Loew in the
distribution of Cosmopolitan productions
during the past year and a half, and is great-
ly impressed by the efficiency of the produc-
tion department of Metro-Goldwyn under
the direction of Louis B. Mayer— an effi-
ciency that has been responsible for many
pictures of an unusually high quality within
recent months. He, therefore, decided to
make two new Cosmopolitan pictures in con-
junction with Metro-Goldwyn-Mayer.
The deal was concluded by Louis B.
Mayer and Nicholas Schenck, representing
the Loew organization, and E. B. Hatrick,
representing the Hearst interests.
* * *
Canadian Film Ball April 16
Winnipeg, March 18. — The Manitoba
Moving Picture Exhibitors Association, Win-
nipeg, has arranged to hold its annual film
ball in the local auditorium on Thursday
evening, April 16, and all theatres in the?
Province are now co-operating in prepara-
tions. The Capitol Theatre, Winnipeg,
through the kindness of Manager H. M.
Thomas, is to provide its house orchestra
of 25 pieces under Conductor Earle C. Hill,
for the occasion.
* * *
Universal Changes Titles
Universal Pictures Corporation announces
a change of titles, in two coming features.
House Peters in "Overboard" has been
changed to "Head Winds," and "The Clash,"
featuring Alma Rubens and Percy Marmount,
is changed to "A Woman's Faith."
March 28, 1925 Page 25
Film Board Reports "Siegfried" to Have American
Arbitration Cases Premiere in Rochester April 13
Annual Statement Shows 11,197
Disputes Adjusted to Exhib-
itors' Satisfaction
The Film Board of Trade, a national ar-
bitration organization, which adjusts dis-
putes between exhibitors and film exchanges,
issued its anual report. A review of its ac-
tivities shows that 11,197 cases were handled
last year, involving $2,119,623.56. The board
pointed out that only fifteen of these cases
needed a seventh arbitrator, the usual six
being divided in their judgments.
Another factor brought out by executives
of the board is the report that the functions
of the arbitrators are pleasing the exhibi-
tors to the extent that 99 percent of them
are satisfied with the decisions rendered. The
board claims that had these cases gone to the
civil courts the expense and cost to ex-
hibitors would have been much greater.
Chiefly interesting figures in the report
disclose that only one dispute was litigated
before arbitration, whereas four disputes
were litigated after arbitration.
Five thousand six hundred and ninety-
seven disputes, involving $871,035.74, were
settled and disposed of without submission to
boards of arbitration.
Four thousand eight hundred and seventy-
five disputes, involving $1,077,968.99, were
awarded by boards of arbitration.
Three hundred and thirty-two disputes in-
volving $132,115.48, were withdrawn by com-
plainants.
_ Two hundred and ninety-three disputes,
involving $38,502.35, were dismissed by
boards of arbitration.
Five hundred and twenty disputes, in-
volving $140,234.04, now pending.
Twenty-one complaints made to this office
by distributors protesting against decisions
of boards of arbitration.
Seventeen complaints made to this office
by exhibitors protesting against decisions
of boards of arbitration.
Thirty-four of these complaints adjusted
by this office.
Four of these complaints pending.
* * #
Ramon Novarro to Be Starred in
Specials Following "Ben Hur"
Ramon Novarro, it is stated in an an-
nouncement this week, will be starred in a
series of unusual productions following his
appearance in "Ben Hur." Novarro, is
under a five-year contract to the Metro-
Goldwyn- Mayer organization and his future
activities will be centered in the making of
super-special features.
Three stories from three popular novels
have already been selected as starring vehi-
cles for Novarro, and work on the first will
be started shortly after "Ben Hur" is com-
pleted. No mention of a director is made in
the announcement, although it is intimated
that one of the best known directors in the
picture industry will be secured for Novarro.
Canadian Film Board to Make
Toronto Headquarters
Toronto, March 18. — Toronto is to be
headquarters for a Film Board of Trade for
Canada, according to current indications. The
office is to be established under the auspices
of the Motion Picture Producers and Dis-
tributers Association, of which Col. John A.
Cooper of Toronto is the official Canadian
representative. The Board of Trade is to be
organized to arbitrate in disputes between
exchanges and exhibitors, or otherwise.
Vilma Banky, the Budapest beauty who
has been brought to this country by
George Fitzmaurice to play in Samuel
Goldw'yn productions.
Vilma Banky, Budapest Star,
To Play in Fitzmaurice Film
Vilma Banky, Budapesth beauty, has been
signed to play in the next photodrama George
Fitzmaurice directs for Sam Goldwyn. The
story has not as yet been selected although
a number of appropriate vehicles are under
consideration.
While this is Miss Banky's first visit to
America, she is well-known as an European
cinema favorite. Among her recent pictures
for UFA are "Beautiful Galatea" and
"Should I Marry," both of which proved
popular on the other side.
Miss Banky is stopping for a brief rest
at the Hotel St. Regis, New York, before
going to Hollywood to begin work.
^ ^
Schenectady Theatre Brings
$300,000 at Auction *
Albany, March 18.— W. W. Farley, of
Albany, is the sole owner of the State The-
atre, in Schenectady, N. Y., having bid in
the house at an auction sale on March 17.
Mr. Farley's bid was for $300,000. There
were other bidders, including David Stone-
man of Boston, and C. R. Crane, the latter
said to represent the Proctor interests. Mr.
Farley has been a stockholder for some time
past in a company known as Farash Theatres,
Inc., which has been operating the State
Theatre as well as two other houses in Schen-
ectady.
$ $ •Hi'-'
Barbara La Marr Back in N. Y.
After enjoying a short vacation during
which she visited Havana, Miami, Guate-
mala, Jamaica and Honduras, Barbara La
Marr has returned to New York to begin
work on her next Sawyer-Lubin production,
"The White Monkey." She was accom-
panied by her modiste, Ethel Slater, and
spent considerable time studying the charac-
ter of "Fleur" fascinating heroine of the
Galsworthy novel, which is to be her next
screen role.
Famous UFA Picturization of
Wagner's Immortal Opera to Be
Held Under Auspices of
University of Rochester
The American premiere of "Siegfried,"
the UFA motion picture super-production
based on the theme of Wagner's immortal
opera and from the Norse sagas, will take
place Monday, April 13, in Rochester, N. Y.
under the auspices of the University of
Rochester, by arrangement with George East-
man.
"Siegfried," which is the second UFA pro-
duction to reach this country, ("The Last
Laugh" preceding it), was widely acclaimed
on the continent and has been the subject of
considerable favorable comment by leading
American motion picture producers and
players who saw it abroad.
The Rochester showing will be in Kil-
bourn Hall, which hitherto has been devoted
exclusively to music. The Rochester Phil-
harmonic Orchestra will play the accompany-
ing score to "Siegfried." Musical Director
Victor Wagner has synchronized the picture,
drawing entirely from Richard Wagner's
opera. As a result, for the first time in
the history of motion pictures, a great com-
poser's music will be used exclusively to in-
terpret emotionally the plastic version of his
opera.
In agreeing to the Rochester premiere of
"Siegfried," Wynne- Jones, managing director
of UFA-USA, distributing arm of the Berlin
organization, stated that he felt that he would
thus reach into one of the most important
centers of musical as well as motion pic-
ture activity in this country.
"Just as Germany has its Bayreuth, its
Dresden and Berlin," said Mr. Wynne-Jones,
"so has America her Rochester, Bethlehem,
New York and Chicago, "We feel that in no
city could 'Siegfried' be given a more ade-
quate premiere than in Rochester, unless, in-
deed, the Metropolitan Opera House in New
York was available.
"Fritz Lang, Germany's greatest director,
made 'Siegfried.' He drew from the opera
and the Norse sagas. For the role of Sieg-
fried, a young, handsome blonde, Paul Rich-
ter, was cast. Other important characters
are Kriemhild, his bride, Brunhilde, Queen of
Iceland, Hagen, dark villain, King Gunther,
the King of the Gnomes, Mime, the Armour-
er, trolls, imps, courtiers, soldiers — and the
Dragon.
"These, living against a background of
sheer beauty, whether in cave or castle, tell
the story. Siegfried's ride through the Mist-
Land, his thrilling battle with the Dragon,
the subjugation of Brunhilde, the scene on
the castle drawbridge — these and many other
marvelous 'shots' will amaze the American
public."
♦ ♦ +
A Warner House in Kansas City?
Abel C. Thomas, counsel for Warner
Bros, left for Kansas City where he will
meet Harry M. Warner, who is on his way
to New York after stopping in several cities
where published reports of theatre deals haTc
followed his visits.
In Kansas City there will he a consulta-
tion between several interests of that terri-
tory, H. M. Warner and Mr. Thomas, fol-
lowing which the attorney and president of
Warner Bros, will go to Milwaukee and
Minneapolis to take up several matters in
those cities affecting the future policy of the
company.
Page 26
Exhibitors Trade Review
United Artists
Jail 'Tromoter"
Fifteen N. Y. Banks Discounting
Industry's Paper for Loans
Financial Head of De Mille's Organization Says Money Is Plentiful
as Credit of Producers Leaps to New Levels
Los Angeles, March 17.- — That the ship of
Motion Pictures is now entering the calm-
est financial waters in all its troubled and
stormy career is the statement of Frank R.
Wilson of New York. Mr. Wilson can be
said to know whereof he speaks, for as Presi-
dent of the Motion Picture Capital Corpora-
tion he is said to be the originator of what
is termed the first organized method of
financing film production. He arrived in Los
Angeles this week for conference with Cecil
B. De Mille, F. C. Munroe, president of Pro-
ducers Distributing Corporation, Hunt Strom-
berg and other independent producers.
"Los Angeles and other commercial cen-
ters having to do with motion pictures,"
stated Mr. Wilson at the Biltmore Hotel,
"are due for increasingly prosperous contacts
with the film industry. Money for picture-
making has never been cheaper or easier to
secure than now. Today no less than fifteen
of New York's largest banks are discounting
motion picture loans through our organiza-
tion alone which one year ago consistently
refused motion picture credit.
"The public also have gained new confi-
dence in the motion picture as an investrhent.
All of the properly financed companies are
now selling at the highest stock levels in
their history.
"Banks formerly feared picture loans be-
cause the assets were unfamiliar and because
bankers have had neither the time nor the
training to keep efficient supervision over the
manner in which their money was spent.
"They have welcomed a plan of organi-
zation which lumps a great many film loans
in a single corporation run by former bank-
ers who devote their entire time to specific
study of film financial problems. This brings
confidence and a lower rate of interest. These
two things free the independent film-maker
from the_ worry of exorbitant loan prices
and permit him to devote greater energy to
the production of truly better pictures."
Mr. Wilson is in Los Angeles for two
weeks. He will take an active part in the
launching of Cecil B. De Mille as an inde-
pendent producer, for it is the 'Wall Street
group he represents who are backing the
former Paramount leader in his present fight
for an "open field" in pictures competition.
Five Hundred Newspapers
Pdb)ishing Story of Film
Five hundred and five newspapers in the
United States and Canada, having a com-
bined circulation of approximately 21 mil-
lions, are now printing James Oliver Cur-
ycod's famous novel, "Bsirte Son of Kazan"
in serial form.
They are taking advantage of a free serv-
ice offer made by Vitagraph. Actually, the
number of those that have accepted is con-,
siderably in excess of 505, the total which
had been reached up to Wednesday of this
week. Every mail delivery to the Vitagraph
executive offices in Brooklyn increases the
volume of acceptances and each outgoing
mail adds to the amount of material dis-
tributed
John B. Rock, general manager of Vita-
graph, called attention to the fact that the
previous high-water mark reached in the
publication of a novel, through facilities ex-
tended by a motion picture distributing or-
ganization, was attained last year, when 474
newspapers published serializations of Rafael
Sabatini's "Captain Blood."
Riesenfeld Predicts "Canned"
News Reels for Breakfast
Dr. Hugo Riesenfeld, Managing
Director of the Rivoli, Rialto and
Criterion theatres, New York, spoke
before the regular fortnightly meet-
ing of the News Cameramen's Col-
lege last week in the offices of Fox
News, 800 Tenth Avenue, on the
subject of picture presentation as
applied to the newsreel.
During the course of his remarks
Dr. Riesenfeld prophesied the ad-
vent in the not too distant future of
the morning newsreel served to sub-
scribers in the same manner the
newspaper of today is delivered. A
personal projector in every home
would enable each "reader" to see in
actual life the more important
world events of the preceding day.
Dr. Riesenfeld dwelt on the in-
creasing importance of the newsreel
in the theatre program and gave his
views in public taste on this phase
of motion picture entertainment.
"School for Wives" to Have
World Premiere March 22
Vitagraph's "School for Wives" produced
by Victor Hugo Halperin, is to have its
world premiere on Broadway, opening a
week's run at the Rialto Theatre, New York,
Sunday, March 22. The picture is an adap-
tation of Leonard Merrick's powerful novel,
"The House of Lynch." Conway Tearle,
Sigrid Holmquist, Peggy Kelly, Arthur
Donaldson and Jill Lynn have important
roles.
* * *
George Fitzmaurice Arrives
in New York
George Fitzmaurice, who has just com-
pleted "His Supreme Moment," in which
Blanche Sweet and Ronald Colman are feat-
ured, arrived in New York last Sunday from
Hollywood to confer with Samuel Goldwyn,
the sponsor of his productions, which are
distributed by First National Pictures, Inc.
This is Mr. Fitzmaurice's first trip to New
York in over a year and his stay will be in
the nature of a combination vacation and
shopping tour. While his plans are not defi-
nite, it is understood that he may take an
ocean trip for rest and recreation.
If he goes abroad he intends purchasing
rare furniture, - tapestries and oil paintings
for his new home in Beverly Hills, on which
work will start during his absence.
* * *
Producers of Foreign Film
Forced to Seek Another Theatre
The producers of the film "The Miracle of
the Wolves," which has been playing at the
Criterion for the past month, have been mak-
ing every effort to secure another Broadway
theater to extend the run.
Though their renting contract at the Cri-
terion was for only one month, they have
been able to secure one week extension which
will enable a few thousand more fans to see
this film.
Film Orchestra "Contractor"
Arrested on Fraud Charge for
Obtaining Money Under
Misrepresentation
Charged with obtaining money under false
pretenses, a man who called himself Howard
M. Williams, and operated from Seymour
street, Vancouver, B. C, has been arrested
by United Artists Corporation and is await-
ing a hearing at Vancouver.
According to the records in the case Wil-
liams used United Artists Corporation iden-
tity in promoting a travelling orchestra for
D. W. Griffith's recently released feature
film, "Isn't Life Wonderful?" demanding a
cash bond of $500 on the signature of musi-
cians' contracts:
Part of the evidence in the case consists
of a letter addressed to Williams on a
letter head titled "Private Secretary's Office,
United Artists Association, New York City."
This letter states, among other things, that
Williams has been "officially selected by the
Managing Board of United Artists Associa-
tion to act in their behalf as musical direc-
tor and executive officer in connection with
a super-feature produced by David Wark
Griffith. This letter will be handed to you
personally by our travelling representative."
On a separate page appeared "Terms and
conditions of proposed contract" between
Williams and "United Artists Ass'n." These
so-called "terms and conditions" were nu-
merous and of length, but the gist of them
was that Williams was to be the conductor
of an orchestra which he was to assemble ;
that he was to engage twenty-two musicians
for a Vancouver showing of the Griffith
picture, and later was to travel with six musi-
cians to New Zealand and Australia. Both
conductor and violin leader were to put up
a personal bond of $500 each, this cash de-
posit to "be refunded thirty one days after
the beginning of the tour."
On March 7th a young woman, accom-
panied by a Vancouver business man, went
to the office of the Vancouver United Artists
Corporation representative and told him that'
"Williams" had been negotiating with her as
"violin leader" and that she had come pre-
pared to post her $500 cash bond. The
United Artists Corporation representative
after a talk with this young woman, who
gave the name of Miss Elaine McCarthy,
suggested that she go to the Vancouver police
headquarters and tell her story there. This
she did. As a result of information she
gave the police set a trap for "Williams"
and his arrest followed the next dav. Ac-
cording to the arresting policeman, the pris-
oner made a confession.
Pictures Failed to Sway
A Jury in Court Action
St. Louis, Mo., March 18. — Motion pic-
tures showing him walking very spryly with
the aid of a cane failed to swing a jury in
Circuit Judge Hamilton's court a few days
ago and it awarded Edward Snyder. 42 years
old, 601 Clay street, St. Charles, Mo., $15,000
damages against the American Car and
Foundry Company for injuries suffered while
working in the company's shops.
The pictures were shot by Albert P. Petill
for the car company, to prove Snyder wasn't
hurt as badly as he claimed. The jurors
looked at the pictures, then retired to their
room and voted a verdict for the full amount
asked.
March 28, 1925
Page 27
Road Shows Spent
$500,000ForPublicity
Rowland Back from Coast Says
"Super-Specials Are Coming"
First National Executive Announces Exhibitors Will Receive Some
Startling Box-Office Surprises Soon
With the assurance that the First National
product for the remainder of the year will
more than fulfill promises made early in the
season, Richard A. Rowland, general man-
ager of First National Pictures, Inc., has
returned from his quarterly visit to the West
Coast studios, where, for three weeks he was
in conference with the company's western rep-
resentative, John E. McCormick, and the pro-
ducers of pictures distributed by First Na-
tional.
Mr. Rowland states that in addition to the
regular line-up of star productions and those
made by all-star casts, he soon will announce
a number of super-specials of extraordinary
caliber. These super-specials, plans for
which are now being developed, will come as
a surprise to exhibitors. The program for
coming months is so far advanced that defin-
ite steps are being taken toward the prepara-
tion of next year's output, which promises to
be even more extensive than that of the
current season.
Among coming releases made on the West
Coast, Mr. Rowland spoke with particular
enthusiasm of "Sally," the famous Ziegfeld
musical comedy starring Colleen Moore ; "The
Desert Flower," on which production has
been temporarily suspended because of Miss
Moore's unfortunate accident ; "Fine Clothes,"
the Louis B. Mayer-John M. Stahl produc-
tion; Edwin Carewe's production of "My
Son," starring Nazimova, and the two Corinne
Griffith pictures, "Declasse" and "Modern
Madness," the latter an adaptation of the
sensationally successful play, "The National
Anthem." Mr. Rowland saw enough of these
pictures during his stay on the Coast to be
confident of their superior quality. "Sally,"
now having a pre-release run at the New
York Strand, is generally conceded to be the
finest thing Miss Moore has ever done on
the screen.
Speaking of the ever-present question of
stars and their development on the screen,
Mr. Rowland referred to the recent eleva-
tion of Milton Sills to stardom as being en-
tirely in accord with First National's policy
and the logical outcome of popular favor,
won through a series of fine performances
in really good pictures.
"Good pictures develop stars," said Mr.
Rowland. "This is a business of personali-
ties. There is no getting away from it. The
task of the producer is to select players
with personalities that appeal to the public
and then to supply them with stoTies that
reveal these personalities to the fullest de-
gree. The result will be automatic if the
players and the stories are right. Certainly
it has been proven frequently enough that
stars cannot be manufactured when the pub-
lic is not ready to accept them, also that
actors of real ability have been submerged
by the wrong sort of story material.
"There has been no variation in First
National's policy in this respect. Colleen
Moore became a star only after a long period
of preparation during which she proved
her fitness beyond a doubt. Reports from
exhibitors in all parts of the country gave
full assurance of Miss Moore's standing
with the picture-going public, achieved not
through any excessive boosting, but rather
by reason of an unusual personality and
outstanding ability as shown in pictures of
popular appeal. The same is true of Cor-
inne Griffith, who gradually developed to the
maturity of her powers and has found full
recognition in a place among the best liked
actresses of the day. Since 'The Sea Hawk'
there has been no question about Milton
Sills being one of the surest box-office as-
sets on the screen, and naming him as a
First National star is merely a reasonable
recognition of this fact. I am confident
that other stellar material is being developed
in the First National organization in the
same manner.
"To talk about a star system is beside the
point. It is not a matter of system, but of
common sense. The public selected the fa-
vorite players even in the early days of single
reel pictures when some of the more con-
servative producers tried to ignore person-
alities by refusing to disclose the names of
the actors. Certain players stood out and
in effect became stars, despite efforts to
maintain a standardized product in which the
actors were on an impersonal level.
"I attribute the success of First National's
production policy to a sane recognition of all
elements contributing to a strong box-office
attraction. Every picture cannot be 100
percent, but every production may be so bal-
anced that it will contain definite assets of
popular appeal on which any exhibitor may
rely. When it comes to the point of selling
his entertainment to the public, the average
exihibitor must rely on just two things,
the title of the picture and the name of the
star. If the story does not happen to pos-
sess a particularly wide appeal in his com-
munity, he still has the star to bank on. We
are in a business of personalities and as long
as this is the case it is only reasonable to
select the most popular players available and
display them to advantage. A popular star
is the best insurance an exhibitor can have.
The task of the producer is to find and de-
velop the right kind of new material."
* * *
Missouri Kills S.R.O. Bill
Kansas City, Mo., March 17. — Missouri
exhibitors are relieved of at least one of their
legislative worries, the standing room bill
having been killed in committee in the house.
The measure, which affected all motion pic-
ture theatres, as well as legitimate houses,
would have been a death blow to the larger
first run houses, such as the Newman in
Kansas City, in the opinion of exhibitors.
The status of the censorship bill, which is
in the committee on criminal jurisprudence,
still is unchanged.
Mrs. Eleanor Walton, chairman of the
motion picture committee of the Women's
Club of Kansas City, said that, if necessary,
her committee would go to Jefferson City,
state capital, to oppose the measure pro-
viding for political censorship. The com-
mittee last week adopted a resolution op-
posing the measure.
Paramount Producers Claim Ex-
pense Paved Way for "The
Ten Commandments"
Upon the return this week of the last of
the ten road companies which have been
touring the United States and Canada with
"The Ten Commandments," the opinion is
expressed by Paramount officials that there
is no territory in the country which has
not been pioneered and prepared for the
general release of this production. A check-
up of the money that has been spent in
newspaper advertising alone by the ten tour-
ing companies approximates $500,000, while
the amount of paper posted is estimated to
be over a million sheets. This does not take
into account the regular posting done by
the managers of legitimate theatres where
the picture was shown of which no complete
records are available.
_ As for newspaper and fan magazine pub-
licity, a survey made by the Paramount pub-
licity department at this time reveals that it
had exceeded not only in bulk but in edi-
torial comment the amount of space that
newspapers awarded "The Covered Wagon"
after a thirty week period on the road.
In many of the key city engagements
"The Ten Commandments" broke all records
for runs of legitimate attractions, as many
of the key cities, or exchange centers, are
good only for one or two stands for even
the best legitimate road shows. In New
York, "The Ten Commandments" played 62
weeks ; in Los Angeles. 31 weeks ; San
Francisco, 8 weeks ; Vancouver, 3 weeks ;
Chicago, 20 weeks ; Philadelphia, 20 weeks ;
Boston, 14 weeks ; Cleveland, 8 weeks ; De-
troit, 5 weeks ; Washington, 5 weeks ; Cin-
cinnati, 5 weeks ; Kansas City, 4 weeks ; St.
Louis, 4 weeks ; Pittsburgh, 3 weeks.
Paramount gives these figures, because
following the road-showing of "The Cov-
ered Wagon" and its subsequent general re-
lease, many of the theatre managers expressed
the opinion that the remarkable business done
at the exhibitors' box-offices was partly the
result of the exploitation that had been
given the picture by the managers of the
road companies."
European exhibitors have reported they
look forward to phenomenal business with
"The Ten Commandments" because of the
attention attracted on the continent. The pro-
duction played 10 weeks in Paris ; 4 weeks
in Berlin; 16 weeks in London, and is being
accorded a remarkable reception in Prague,
where it opened February 28.
♦ ♦ ♦
F. P. L. Canadian House
Ch?T?pes Policy
Ottawa, Ontario, March 16. — An important
change of policy lias been announced by
Ernie Mcule, manager of the Temple Thea-
tre, Brantford, Ontario, which is controlled
by Famous Players Canadian Corp., Toron-
to. • The changes include an advance in ad-
mission prices of five cents, the general ad-
mission for evening performances under the
new scale being 45 cents for adults and 20
cents for children, and 55 cents for boxes.
Adult general admission for matinees is 25
cents.
Under the new policy, the shows are
changed twice weekly instead of three times
weekly as before and three acts of vaudeville
have been added to the regular picture pro-
gram. The first feature to be presented
under the new policy was "The Only
Woman," starring Norma Talmadge.
Page 28
Exhibitors Trade Review
Arthur S. Kane
Joins Universal
Carl Laemmle Secures Resigned
President of Assoc. Exhibitors
as Contact Representative
Arthur S. Kane, one of the oldest and
best-known figures in the moving picture in-
dustry, joined the Universal staff. Until
the announcement of his acquisition by Uni-
versal, the trade was ignorant of the fact
that Mr. Kane had resigned as president of
Associated Exhibitors. . However, Mr. Kane
himself held back the announcement of his
resignation in deference to Mr. Elmer
Pearson and the friendly feeling on both
sides with which he is leaving the company
•which he had guided for the last three
years.
Mr. Kane entered upon his duties at Uni-
versal on Monday morning. His coming
fills a long-felt want and one in which his
very exceptional abilities both as a producer
and as a distributor will find ample scope.
Mr. Kane will act as a liaison officer be-
tween the sales force, with headquarters at
730 Fifth Avenue, and the production forces
at Universal City. He will be styled the
Contract Executive. This is an entirely new
office for Universal and may be a new posi-
tion in the film business. It is one requiring
just the kind of all-around experience which
Mr. Kane has enjoyed, together with the
utmost of diplomacy, a quality with which
Mr. Kane is superbly endowed.
In a business in which the production and
sales are so closely allied in aim, yet sep-
arated by three thousand miles, a certain
amount of lost motion, friction and down-
right working at cross purposes is bound
to crop up. Every company in the moving
picture business figures that these three thou-
sand miles cost the industry more than any
one expense or loss. It is Mr. Laemmle's
idea to eliminate as much as possible of this
loss and friction by designating a point of
contact through which each will theoretically
work in harmony with the other. It is axio-
matic that no production department deli-
berately makes pictures which the sales de-
partment cannot sell, yet the effect of the
present system violates more often than sup-
ports this axiom. The difficulty is that the
production department and the sales depart-
ment are not in the close sympathy with each
other which would be possible if both were
located in the same city. It is quite possi-
ble that half of Mr. Kane's time will be
spent at Universal City and the other half
in New York with the sales department.
Mr. Kane has been in the motion picture
business since 1907 At that time he was in
the theatrical business in Topeka, Kansas.
But he decided that pictures would soon out-
strip the legitimate and that it was the part
of wisdom to get aboard the picture ship.
He opened the Graphic Theatre in Atcheson,
Kansas, one of the first picture theatres in
this state, and one of the first west of the
Mississippi River.
In September, 1907, he joined the Orlin
Crawford exchange system in St. Louis.
Later he came up through the old General
Film Company to the position of assistant
to the president. Mr. Kane first attracted
general attention in the industry through his
being appointed general manager of Select.
This position required not only the utmost
of executive ability, but a high degree of
diplomacy. Mr. Kane was later elected
president of Realart and as such selected the
four stars who made the Realart program as
well as the productions in which each was
to • be starred.
On March 1st, 1921 Mr. Kane became
chairman of the board of the Associated Ex-
hibitors .and on March 6th, 1922, president,
which position he has just resigned in order
to undertake Mr. Laemmle's commission.
Over 100 TheatreB United
in Midwest Combine
Chicago, 111., March 19.— Offi-
cial announcement from Balaban
and Katz confirms the affiliation
with the A. H. Blank circuit in
Iowa and Nebraska. The com-
bine unites more than one hun-
dred theatres in the middle west.
It is also reported from official
centers that Balaban and Katz
will have 150 theatres "lined up"
before the summer season opens.
The affiliated interests have
leased an entire floor of the But-
ler building, 162 North State, Chi-
cago, where the two organizations
will have their executive offices
and headquarters. They will get
possession May 1.
Lucille Ricksen Passes Away
The death of seventeen-year-old Lucille
Ricksen in Los Angeles last Friday has cast
a pall on the motion picture colony on the
coast and grieved not only the whole film
industry but the public who knew her work.
Physicians said that grief over her mother's
recent death weakened the girl's will to live,
and she sank steadily until her death last
Friday.
Miss Ricksen was under contract to
Thomas H. Ince at the time of this sudden
death. Her last appearance was in Hobart
Henley's Metro-Goldwyn Mayer production
of "The Denial," in which her work was
widely acclaimed.
* * *
Hays Makes Political Speech
Albany, Mar. 16.— Will Hays, of the Pro-
ducers and Distributors Corporation of
America, was one of the speakers at the an-
nual dinner of the Legislative Correspond-
ents' Association, of Albany, N. Y., last
week. The dinner is similar to those given
by the Gridiron Club in Washington, f). C.
Mr. Hays confined his remarks almost solely
to politics and made no reference whatever
to motion pictures or censorship.
$ . . $
Quebec Censors Ban "Chu
Chin Chow"
Montreal, Que., March 17.— While all oth-
er provinces of Canada approved the recently
released picture, "Chu Chin Chow," the
Quebec censors condemned it because of its
"nudity." Despite protests of church repre-
sentatives, educational and social heads, who
viewed a private showing of the film and
approved it, and the fact the same censors
had previously approved the showing of
"The Queen of Sheba," which clergymen
pointed out was worse for nudity, the cen-
sors banned the picture.
Canada May Find
Ticket Tax Illegal
House of Commons Member
Says Ten- Year-Old Tax Law
Is Unconstitutional
Ottawa, March 18. — Are the Provincial
Amusement Ticket Taxes in Canada illegal?
That is the important question that has
been raised in the Canadian House of Com-
mons at Ottawa and the matter is to receive
due consideration. The subject was raised
by T. L.' Church, Conservative member for
North Toronto, at the session on March 11.
Mr. Church asked the Federal Government
to look into the validity of the Amusement
Tax Act in the Province of Ontario. He
claimed that the Province had no authority
to impose a ticket tax on theatre patrons
under the British North America Act, which
is the Constitution of Canada."
Hon. Ernest Lapointe, Federal Minister of
Justice, announced that the matter would be
considered by the Canadian Cabinet in due
course.
This brings about the possibility of the
abolishment of the amusement tax in
all nine Canadian provinces. Each of
them has an assessment that figures out
at an average of 10 per cent on the face
value of admission tickets. These taxes have
been collected by the Provincial Governments
now for almost ten years, first under the guise
of war revenue.
In only one Province, that of Quebec, has
there been any deviation. Several years ago
the Province of Quebec cleared itself of
current debts, largely through liquor profits,
when it was decided to abolish the amuse-
ment tax as a Provincial measure. It has
since been taken up by various Quebec cities,
however.
$ $ $
Priscilla Dean Feted in N. Y.
Priscilla Dean, the dynamic star in the
Hunt Stromberg productions, released
through Producers Distributing Corporation,
was the guest of honor at a luncheon ten-
dered her at the Biltmore Hotel in honor of
her arrival in New York to appear at the
Colony Theatre with her current picture,
"A Cafe in Cairo."
Miss Dean's personal appearance act is an
elaborately staged "break-in" that is intro-
duced during the screening of "A Cafe in
Cairo." When the action on the screen
reaches an intensely dramatic moment in
one of the big Egyptian settings the picture
is stopped, the screen lifted and the star and
her supporting company continue the action,
in person on the stage.
Miss Dean's New York engagement fol-
lows appearances in Kansas City, Milwaukee,
Detroit, Toledo, Toronto and Pittsburgh and
in each of these cities she scored decided
triumph.
Among those present at the luncheon were r
Priscilla Dean, Phil Gersdorf, Paul C.
Mooney, Wm A. Johnston, J. S. Dickerson,
Oscar Cooper, Robert E. Welsh, John
Archer, John Spargo, H. K. Cruikshank,
Sam Comly, Maurice Kann, Jos. Dannen-
berg, Fred Shrader, Louella Parsons, Mil-
dred Spain, Dorothy Herzog, Regina Can-
non, Karl Kitchen, George Gerhard, Har-
riett Underhill, Chas. Belmont Davis, Frank
Wilstack and Charlie Gigerich.
* * *
Anne Cornwall is on a location trip to
Yosemitc in the dead of winter. Before that
she went to an equally chilly location at Mt.
Rainier. Next summer it will be Death Val-
ley or the Sahara, she predicts.
March 28, 1925
Page 29
Sales News and Personalities of the Week
N. Y. Salesmen Seek
Censorship Repeal
The Motion Picture Salesmen, Inc., re-
cently sent the following resolution to Gov--
ernor Smith from their headquarters at the
Astor Hotel, New York:
To the Hon. Alfred E. Smith, Governor,
and to the Members of the New York i .
Legislature:
May we by the following resolutions
voice our sentiments in the matter of pend-
ing- legislation for the repeal of all censor-
ship laws effecting motion pictures now re-
corded upon our .statutes,
WHEREAS, The Motion Picture Sales-
men, Inc., being a corporate body and .in
important adjunct of the film industry talk-
ing an active part in the general distribu-
tion of motion pictures to the theatres Of
the metropolitan area, and
WHEREAS, The Motion Picture. Sales-
men, Inc., has found the censorship laws
pertaining to motion pictures,, detrimental,
unfair and inimical to the, best interests [of .
the public and to the free and wholesome
distribution of photoplays in general, now
therefore ■
BE IT RESOLVED by the Motion Picture
Salesmen, Inc., that it lend its aid and ef-
forts to the appeal now being circulated for
the repeal of all censorship laws affecting
motion pictures and that a cony of these
resolutions be submitted to our constituted
authorities — (Signed).
RESOLUTIONS COMMITTEE— L. Law-
rence Baren, G. Wm. Wolf, Jack Ellis, Gus-
tave Solomon, Joseph J. Pelder, Morris
Markofwitz.
OFFICERS — Joseph Weinberg, Harrv
Furst, Ben Rapaport, - G. Wm. Wolf," Jack
Ellis, Henry M. Mulstein, Morris Markowitz,
L. Lawrence Baren, Mathias Cohon, Jules .{.
Jasper, Jack Dillon, Joseph J. Felder, Gus-
tave Solomon, Ben Roman, Sol Title, Rich-
ard Giedhill.
Pennsylvania Notes
Pittsburgh, March 17. — At this particular
moment we're in the middle of the opening
day of Universal Open House week, which
in plain words means, an old fashioned rally
for play dates and open time and contracts.
We advertised the fact that we would pay
the railroad fare of every exhibitor who
cared to visit the Universal Exchange this
week and get acquainted. It was a big week.
All the boys stayed in and no exhibitor
escaped without giving up everything he had
in the way of playing time and the purchase
of new pictures. Eight crack teams were
organized in the Open House week for play-
ing time. Each salesman was teamed with
two girls in the office.
The week before the drive every salesman
made arrangements to have as many exhibi-
tors as possible visit the exchange during
Universal Open House Week. This office on
Monday would make the board of trade look
like Broadway on Sunday morning.
And to cap the climax ! We had with
us Sales Manager Jules Levy and his as-
sistant J. O. Brooks. You couldn't ask for
more than that! Just as soon as the totals
are in you can see for yourself the result
of Pittsburgh's Open House week.
The Universal Office at Pittsburgh got
away to a flying start on its Open House
Week with a private showing of "The Last
Laugh" which played to a packed house
at the Cameo Theatre, Sunday March 8th.
The Cameo's capacity is 750 seats and they
stood up to see "The Last Laugh." Out
of the entire audience there was not one
who failed to praise "The Last Laugh." It
was the most unique piece of work ever
seen and one of the finest things brought to
the screen. That's the opinion in a nut shell.
The following teams are working their
way to victory in the Laemmle Jubilee :
C. Dickinson, Hannah Petit, Mary Benitz.
W. Lee Barton, Edna Feigenbaum, Mary
A VOICE FROM MONTANA
The writer is in hearty ac-
cord with your contemplated
plans relative to the publishing
of activities of exchange mana-
gers and salesmen, believing
that it will act as a stimulant
in promoting new ideas and
theories relative to distribu-
tion, besides clarifying the
apparent atmosphere of mis-
understanding which, in so
many instances, causes a hard-
ship in rightful distribution.
(From Butte, Mont.)
Shulock. Joe Lefko, Mary Einhouse, Mil-
dred Lugibihl. Jules Lapedus, M. Silverberg,
Caroline Phillips. H. A. Weinberger, Rose
Zionts, Rose Kuhlman. M. M. Jeffrey, Al-
berta Glass, Mary Huges. A. Toffler, Mary
Mamula, Sylvia Weichel. S. R. Reece, Erma
Meckley, Ellen Davis.
A prize of $100 in cash was provided by
members of the office and sales force, to be
awarded the four winning teams at the end
of the Jubilee period.
Judging by the way exhibitors are coming
to town, and participating in the festivities
at the Universal exchange, where Open
House Week is being held the event will be
a big success.
The Universal force is busy making every-
body welcome, and there is something to
entertain the exhibitors every minute of the
day. Plenty of smokes and refreshments.
Screenings all the time. The entire sales-
force is on hand to help in the entertain-
ment.
The treat is on Universal as an expression
of appreciation to the theatre owners, for
their having cooperated in helping to make
Levy Month (February) a big success. The
event will surely tend to create a good fel-
lowship feeling between the theatre men and
the men in the exchange.
Among the exhibitors who registered on
the Universal guest register, up until Wed-
nesday evening: Paul Thomas, Greenburg;
R. C. Pike. Portage; Harry Rachiel. Sharps-
burg: J. DeFord, Martinsburg; Theodore
IVIikalowsky, Masontown; J. Stoll, Monaca-
D. Serraro, Ford City; James Newman,
Braddock; William Alexander, South Side;
R. S. Jones. Mt. W ashington ; C. O. Baird.
Portage; Meyer Winograd, Rochester;
Robert Johnson, Winburne; C. G. Couch,
Carnegie; William Sucatzky, McDonald;
James Reed, Byrendale; Theodore Pincus,
Donora; Harrv Goldman, Broughton. Bert
Logan, Petrolia: Fred Smith. City; Arsene
Manant, Carnegie: Virginia Arcuri, E Can-
onsburg; Elmer Thomas. Bellevue; H. B.
Seemiller, Greenfield; J. B. Cox, Mt. Pleas-
ant; Mr. Kauffmann, City: N. Braverman,
"Rrookline: N. W. Cherkosly, Citv: Christv
Trivela, Juniata; Eddy Pearl, Hollidays-
burg; Hyman Goldberg, Beaver Falls.
Harry Fleisohman. City: F. Yakanshoskv,
Wilmerdinsr: L. M. Conrad, Johnstown: W.
J. Nelson, Citv; Wm. Halm, Coalport: Peter
Antononlos. Fast Pittsburgh- Wm. Walter,
City; Oliver Kitchel, Jeanette ; Mrs. D. Villa,
Clearfield: A. Sleisinger, Beechview; A. A.
Daeran, Sandy Ridge: Alfred Dagon, Sandy
Ridge: Ben Engleberg, City: A. Tauber,
Pity Oliver Kitchel, Jeanette; Mrs. D. Villa.
Herminie: S. A. Gauding, Citv; Samuel
Waimovitz, New Kensington- F. B. Sa)v,
Johnstown: James Better, California; E. E.'
Morrison, Boswel: H. Bennett, Citv: Jacob
Bichman, City- P. L. Oor.-is, McKeesnort;
Joseph L. Delisi. Saltshuvir: V. F. Scott,
Johnstown; W. W. Wyke. Conemaugh: Se-
ward King, Vestaburgr: E'v Goldstein. City;
Phillip Manino. Madera; Wm. Gray, Monon-
frahela Citv:- Harry Browarskv. City: Larrv
Jacobs. City: John A. Shimmel, Ramev; J.
A. Baylin, Ramey; John Oglietti, Leech-
burg: S. Middleman, Crafton; B. E. Cupler,
Washington; F. L. Farman, Butler; Archie
Finoman, City; C. W. Schweer, Seward;
George Zeppos, Wheeling; L. M. Jones Yan-
dorgrift; M. Scaffel, New Brighton: M. A.
Markley, New Castle; L. Michael, New
Castle; T. E. Deere, Washington; Mr. and
Mrs. Thomas Kinney, Franklin; Mrrtimer
Stru, Emeiarh; Bennett Amdur. City; H. C.
Morrison, Mt. Pleasant; Thomas B. Cowan,
Donora; Charles Curry, l.owsville; Mrs. H.
P. Dawson, Beaver flails: W. A. Dye, Hun-
dred and Harry R. Wood, Apollo.
Milwaukee Activities
Milwaukee, Wis., March 18. — The Metro-
Goldwyn Distributing Corporation, Mil-
waukee, Wis., is making a re-division of its
territory, and according to present schedule,
Mr. F. C. Hensler who formerly only covered
the city of Milwaukee, is now also including
territory west and north. Mr. W. H. Tracy
will travel south and west clear to La Crosse.
Mr. C. P. McQuire will make the northern
part of the state, the resident manager, Mr.
Sam Shurman, supervising the Key Points.
Albany Sales Notes
Albany, N. Y:, March 17.— Another bomb-
shell exploded in film row when announce-
ment was made of the resignation of Mr.
Frank Hopkins of Producers Distributing
Corporation, Albany. Mr. Hopkins is suc-
ceeded by Mr. Robert Mochrie, lately of
Cleveland.
% l{S ^
Mr. Nat Marcus, "Beau Brummel" sales-
man, is now connected with Producers Dis-
tributing Corporation, Albany.
:Jc % %
Mr. Ted Hays, son of Theodore Hays of
the Ruben Finklestein chain, is now working
the northern New York territory for First
National.
* M= *
Mr. Leon Herman has been transferred
from the Albany to the Buffalo effice of the
Bond Photoplays Corporation.
* * *
Mr. Leon Medum, salesman for Pathe,
Albany, can meet any condition as far as
languages are concerned. He understands
and speaks six different languages.
Mr. Victor Bendell has resigned as sales-
man for Universal. He had been connected
with their Albany exchange.
Manager Burns, of Vitagraph's Albany
branch, attended the Testimonial Dinner held
at the Hotel Astor, Saturday, March 7th,
in honor of Mr. Alfred E. Smith, on Vita-
graph's 28th anniversary.
. * ■* - #
"School For Wives" opens at the Rialto
Theatre, New York City, on March 22nd.
This is a very unusual production, featur-
ing Conway Tearle.
* % #
It is reported that Frank Grady, Vita-
graph Albany salesman, is covering the
Southern tier in his green roadster again
this year.
* * *
The sale of the State Theatre was sched-
uled to take place Tuesday, March 17th.
Quimby Gets Fox News Sales
Frederick C. Quimby is now associated
with Fox Film Corporation as Sales Man-
ager of Fo. News and Fox Varieties.
Page 30
Exhibitors Trade Review
Vivid and romantic scenes from the William Steiner sue- cast is unusually good, and these considerations, coupled
cessful photoplay, "Fair Play." The photography and the with the fast moving story, assures exhibitors the S. R. O.
"The Hidden Menace," a William Steiner production, star-
ring Hurricane Hutch (Charles Hutchinson). Action galore.
Leo Maloney, the popular Steiner star plays the lead in
this Wm. Steiner action story "The Shield of Silence."
Three New Box Office
Finds for William Steiner
March 28, 1925
Page 31
Ifith THE INDEPENDENT DISTRIBUTORS
r 1 * HIS WEEK a number of distributors whose product is handled on the
state-rights market tell something of their production programs, indicating
an unusual volume of exceptional pictures from this branch of the industry.
Plans thus announced confirm the belief that these independents are increasingly
confident of their position, which means that their product should be a propor-
tionately more important factor in the race for box-office approval.
Ginsberg's New Firm to Give
Good Pictures Better Publicity
Good pictures need good exploitation.
That's the keynote of the policy of the
Henry Ginsberg Distributing Corporation,
recently chartered to supply the Independ-
ent market with a series of better pictures,
vitalized /publicity and more efficient exploi-
tation to back up its feature productions.
Such is the announcement of Henry Gins-
berg, heading the new firm. He says the In-
dependent market is in crying need of better
advertising and his firm will aim to supply it
in connection with its program of distribu-
tion. The new corporation will function solely
as a sales and distributing organization, but
its plans call for a pretentious exploitation
and advertising campaign.
Twelve productions will constitute the pro-
gram of the corporation for the first year, six
of which will be furnished by a producing
unit whose product last season was notable in
the independent market and whose pictures
for 1925-26 promise to surpass the previous
efforts. The other six productions will be
offered by a new unit under a trade name
which is to be decided upon shortly and will
be a guaranteed product that will compare
favorably with any in the field.
Mr. Ginsberg, when interviewed, said :
"While the notice of the incorporation was
somewhat in advance of what my associates
and myself intended, inasmuch as one or two
minor matters are still pending, our plans are
complete and within the next two weeks we
will announce to the trade the personnel of
our organization and a detailed statement of
our plans and product.
"I am assured and carry that same assur-
ance to the Independent market as to the
quality of our pictures by the stories, the
titles, the selection of principals and cast, and
the amount to be expended on each individual
production, all these details having teen sub-
mitted and approved by our company.
"With this type of product and my sole
efforts as an organization confined to efficient
distribution and exploitation in the market, we
are confident of success. My knowledge of
the foreign and domestic fields, coupled with
what we have to offer, has assured me of the
undivided support of the principal exchanges
throughout the world.
Henry Ginsberg, who heads his new distri-
buting organization, says independent pic-
tures need better publicity. He aims to
supply it.
"In connection with the exploitation and ad-
vertising, we have engaged the services of a
staff of exploitation and publicity men under
the direction of Ray H. Leason. Our cam-
paign will be a complete carry on and carry
through policy, embracing a national poster
service in addition to many novelties for each
and every picture. Our complete organization,
the titles of our productions and other details
will be announced very shortly.
"The Independent market to-day has be-
come a highly specialized field and to-day is
commercially sound. Heretofore production
and sale have been coupled ; this, together with
the incident worries of financing, has piled
up additional costs and unsatisfactory distri-
bution. By eliminating this waste and over-
head, and devoting our efforts solely to dis-
tribution of a carefully selected product on a
quality rather than a quantity basis, we will
enable the Independent market to benefit by
this saving and specialization.
"We hope to have a hand picked, highly
specialized organization of selling representa-
tives, backing up their efforts with effective
exploitation aids. This force will thoroughly
cover the entire country and at this early
date we have been assured of our pictures
being handled by the best Independent ex •
changes, giving us a maximum distribution.
"Incidentally we are willing to finance any
sound proposition that comes within the scope
of our company, and which we feel would
have a beneficial effect upon the industry.
"The vitally important fact is that our or-
ganization will be enabled to guarantee to the
Independent market, an exceptional and uni-
form quality of product with rock bottom dis-
tribution costs, the first really efficient distri-
bution and exploitation."
# * *
Ayv/on Films Forge Forward
With Twelve Features
In addition to the series of six Western
features, the Bear Productions, with Gor-
don Clifford, Charlotte Pierce and Dick Car-
ter, which Nathan Hirsh, president of the
Aywon Film Corporation, announced for re-
lease last week, the same organization will
also handle a series of six Kit Carson pictures,
This announcement was made this week and
the first of the series, "His Greatest Battle,"
is now ready for presentation. They are said
to be most unusual stunt pictures filmed in
a Western setting. Mr. Hirsh firmly be-
lieves they will take their place as the finest
pictures of the kind ever made available.
In the Kit Carson series, produced by Rob-
ert J. Horner in Hollywood, Kit Carson will
be featured. He is considered the greatest
death-defying stunt actor on the Coast and
an athlete and actor of renown. Others in
the cast include Pauline Curley, who distin-
guished herself as leading lady opposite An-
tonio Moreno in several serials and who has
been a featured player with Lasky, Vita-
graph, Artcraf t and other concerns ; Jack
Richardson, who played the villain role in
over two hundred pictures with J. Warren
Kerrigan and was a featured player in "The
Fire Patrol." Leone de la Mothe is directing
under Mr. Horner's supervision.
Page 32
Exhibitors Trade Review
Lumas Film Corporation to Distribute Davis Distributing Division
Twelve New Gotham Productions Ca,,s for 52
FROM President Sam Sax of the Lumas
Film Corporation comes the news that
with the delivery and release of the sixth
and last release of the Gotham Productions
for the 1924-25 seasons, which is entitled
"Every Woman's Secret," a pronounced
policy of expansion and enlargement for the
distribution will be put into effect in prepar-
ation for the distribution of the new series
of 12 Gotham Productions for 1925-26.
The fact that the output for the coming
season is exactly double that of last year is
itself an expression of the healthy condi-
tion enjoyed by the Independent producers
and distributors in general, says Mr. Sax.
The Lumas Film Corporation will remove
from its present address at 1600 Broadway
to larger quarters, and is at present arrang-
ing a long term lease on spacious quarters
in the film district that will quadruple the
present office space.
In announcing the future plans of his com-
pany Mr. Sax states : "While it is true that
there are many calamity howlers in our vast
industry who loudly profess to see nothing
but dark clouds ahead I can only state the
facts as I find them. With us business is
good. Our pictures have been very well re-
ceived by both exchanges and exhibitors
alike, so much so in fact that where last
year we released six Gotham Productions,
this year we will release twelve." Mr. Sax
added, "Our future program will be made
of pictures adapted from popular and well
known stories, books and plays in the ma-
jority, but we will also produce worthwhile
original stories that meet our requirements.
Our first five releases will be, in the or-
der named, 'A Little Girl in a Big City,'
by Jas. Kyrle McCurdy. Production on this
under direction of Burton King will start
on March 9th at the Glendale, L. I., studios
and when the cast is announced it will be
a surprise. Next will follow 'The Police
Patrol' by N. Y. Pearson, and 'Racing Blood,'
by Gertrude Klein, these two also to be made
in the East. The West Coast unit at the
same time starts work on 'The Part Time
Wife,' a most unique story, and Thunder,
the Marvel Dog, will also appear in a new
production as yet unnamed."
Banner Plans at Least Six
Coming Productions
Banner Productions Inc., will be in the
field with flying colors this season according
to Samuel J. Briskin, vice president of the
company. Banner began producing last
year and has so far placed seven excellent
pictures upon the market on this program.
All of these pictures have had all star casts
and have been big, clean productions.
The coming season, Mr. Briskin declares
that his company will far excell last year's
output- in every way. Banner will produce
at least six pictures, part of which will be
made on the Coast and part in New York at
the Yonkers studios.
The most outstanding advance to be made
by Banner will be its method of distribution.
An entirely different angle is to be followed
this year and all plans will be completed the
coming week at which time a definite an-
nouncement will be made to the trade by
Mr. Briskin.
In line with its new plans, George H.
Davis, president of Banner is now on the
Coast conferring with the company's various
producing units. Banner's announcement will
undoubtedly cause a sensation in trade
circles.
It is understood that at least four Gotham
Productions will be ready for delivery to
the exchanges by May 1st. with complete
advertising accessories and an extended ad-
vertising campaign in the trade papers will
back up each. Further detailed announce-
ments as to casts, directors and other pro-
duction particulars will be forthcoming from
Lumas Film Corporation in ensuing issues of
this paper.
* * *
Ginsberg Gets World
Rights for Banner
NEGOTIATIONS have been completed
whereby the newly organized Harry
Ginsberg Distributing Corporation be-
comes the sole sales and distributing medium
for Banner Productions throughout the
world. This is the first of the production
units that havle lined up under the Ginsberg
organization, but everything has been settled
with another group of producers who will
have a program of six productions. A trade
name has been selected and is being inves-
tigated by attorneys. Banner will also pro-
duce six players for the current year.
Samuel Briskin of Banner Productions,
when interviewed by our representative, was
very optimistic as to the outlook in the Inde-
pendent field.
"The features of Banner for the coming
season will eclipse anything that we have
offered in the past and will be recognized
as leaders for 1925-26. Our arrangements
with Henry Ginsberg whereby his organiza-
tion, becomes our sales, distribution and ex-
ploitation medium, leaves us free to devote,
our entire energies and efforts to perfection
in production.
"Both Mr. Davis and myself feel especially
pleased with this arrangement and being
thoroughly familiar with his plans and the
personnel of his company, we are assured
of a maximum distribution of our product.
"The Independent field to-day has become
too highly specialized to allow the producer
to run the risk of loss by inefficient selling
and distributing methods. With the organi-
zation of such a distribution factor, we feel
that a great saving will be effected and allow
us to give more thought and attention to our
pictures.
"Our experience last season assured us
that the entire discharge of selling would
mean a great saving, not only to +he pro-
ducer but to the exchange and the ultimate
exhibitor, but unfortunately at that time
there was not a specialized distributing com-
pany in the field.
"Our company has watched the formation
of the Henry Ginsberg Co., and being natur-
ally vitally interested in positive assurance
that our product would be given maximum
distribution fell confident in making the
sweeping statement that with the organiza-
tion of the Henry Ginsburg Distributing
Corporation, the greatest advance in years
has been made. Our standing in the inde-
pendent market will command the attention
of other independent producers who will
watch the experiment with interest. The
logic of the absolute separation of produc-
tion and sales is apparent. The only ques-
tion is that of the stability and efficiency of
the distributing agency and with our thor-
ough investigation of the Henry Ginsberg
Co. we have no hesitancy in entrusting our
entire product into their hands."
Current Year Promises to Be a
Big One for New Company
THE program for 1925-26 as laid out by
the Davis Distributing Division has much
of interest for the Independent exchange
man and exhibitor. J. Charles Davis 2nd, its
president, has exercised care and discrim-
ination in the selection of their productions,
having a constant eye to the changing needs
of the state right field.
The entire line of J. J. Fleming Productions
is marketed by Davis consisting of a series
of 6 Al Ferguson Outdoor releases in which
the star is supported by Pauline Curley,
Lucille Du Bois, Elaine Eastman, and Lucille
Dunbar, the first four of which, "Shackles
of Fear," "Trail of Vengeance," "Phantom
Shadows," and "Scarlet and Gold" are now
ready. A series of 8 dramas of athletic
American youth starring F. Schumann-
Heink, son of the world famous opera star
Mme. Ernestine Echumann-Heink, supported
by special casts. A second series of 8 Al
Ferguson outdoor melodramas written es-
pecially for this virile star in which he will
have the support of some well known box
office names.
The four Clifford S. Elfelt series of 8
Ken Maynards with his famous trick pony
"Tarzan" and the gorgeous Hollywood Beauty
Sextette, the first of which "$50,000 Reward"
is now ready. 8 Frontier Features from
the celebrated U. S. Army novels of Gen-
eral Charles King, starring Bill Patton, Jean
Arthur and others of equal box office power.
6 James Oliver Curwood productions made
by Lawson Haris, the first of which "My
Neighbor's Wife" has a cast including Her-
bert Rawlinson, E. K. Lincoln, Helen Fer-
guson, Edward Davis, William Russell, Ches-
ter Conklin, Thomas Santchi, Margaret
Loomis, Philip De Lacy, Mildred Harris,
Wyndham Standing and Johnny Fox. Eight
De Luxe melodramas from sensational stories
of the international underworld with stars,
cast and directors in keeping with their high
drawing power.
The sensationally beautiful Arabian Nights
super-special, "Tales of a Thousand and One
Nights," made by an all star cast of Russian
members of the Chauve Souris and Moscow
Art Theatre during their flight from Russia
through the countries in which some of the
original locations of the Arabian Nights
stories were used. Competent critics have
hailed this as the most artistic film produc-
tion ever screened.
A serial entitled "The Power God" with
an outstanding cast headed by those famous
serial co-stars Ben Wilson and Neva Ger-
ber whose names on serials have always
spelled box office success. This serial has
a wonderful tie-up with a nationally adver-
tised motion picture contest in which the
winner will have a part in the serial. This
will add many thousands to the box-office
value of "The Power God."
Then there 'is a series of 6 Athletic Amer-
ican Girl dramas featuring a famous young
American screen star with exceptional sup-
port under an equally well known director.
A series of 12 one-reel Novelties along
lines never before displayed on the silver
sheet, and which will prove a welcome va-
riation on the usual one-reel picture, are
also scheduled.
This gives the Davis Distributing Division
52 Features, 1 Super-Special, 1 serial and 12
One-Reel Novelties, a line-up that is a distinct
asset to the Independent Field.
34
Exhibitors Trade Review
Marjorie Winters (Shannon
Day) is found by the dog,
Thunder, and her father (Willis
Marks) and David Kingston
(Eddie Phillips) apply first aid
treatment, in "The Silent Pal"
which Gotham made recently.
Willis Marks as Daniel Winters pleads with the gang
not to kill the dog, "Thunder," until it is proven that he
killed the sheep. This is a scene from "The Silent
Pal," a Gatham picture directed by Henry McCarty.
The wonder dog, Thunder,
has an important part in
"The Silent Pal." Some of
the things he does would
convert one to be a believer
in canine intelligence.
At the left arc tne lead-
ing players in this
Gotham photoplay.
Eddie Phillips, Thun-
der, Shannon Day and
Willis Marks. '
The "Silent Pall" A Gotham Photoplay
The story of a faithful dog's devotion released
by Lumas Film Corporation
March 28, 1925
Page 35
Mammoth Columbia Program
Includes Eighteen Features
In laying out its program of production
for the season of 1925-26 the Columbia Pic-
tures Corporation is being guided by the
experience gained in a number of years spent
in producing pictures for the state right
market.
The unprecedented success of the two great
melodramas in the last series of Columbia
Pictures, namely, "The Midnight Express"
and "Fighting the Flames," has caused us
to put four melodramas on our schedule
this year.
We will, altogether, make eighteen pictures.
These will be released in three series, Six
Columbia Productions, Six Waldorf Produc-
tions and Six Perfection Pictures. All of
these pictures will be made by Harry Cohn
at the coast.
A great deal of attention has been paid
to titles this year knowing that so much
of the exhibitor's success depends on the title
of the picture he is trying to put over.
In the Columbia Series the titles are as
follows :
"Ladies of Leisure," "The Danger Signal,"
"The Lure of Broadway," "S O S Perils
of the Sea," "Midnight Flames," "The Un-
written Law."
The Waldorf Productions : "The Penalty
of Jazz," "Sealed Lips," "An Enemy of
Men," "The Price of Success," "The Fate
of a Flirt," "The Thrill Hunter."
The Perfection Productions : "Fighting
Youth," "The Handsome Brute," "The New
Champion," "The Speed Demon," "The
Great Sensation," "A Fight to the Finish."
Elaine Hammerstein has already been en-
gtged for the coming season to appear in a!
number of the Columbia Productions. This
popular star has risen greatly in the public
estimation, especially after her appearance
in four of lust year's Columbia picture.-.
Other stars of equal magnitude will be ne-
gaged as they become available. There will
be a number of big names whose reputation
is very well known to the exhibitors and
the public.
The great success of the last year's series'
of Perfection Pictures, which featured Wil-
liam Fairbanks in the whole season. has been
responsible for his having been signed for
the new Perfection Series. These are all
action pictures and have proven very popu-
lar with exhibitors, as the booking reports
will show only too well.
A long-time contract has been signed for
the services of Dorothy Revier, who has
been coming to the front very rapidly in the
last year. She is at present loaned by Colum-
bia Pictures to the First National Pictures
and is to play with Rudolph Valentino in
"The Hooded Falcon." This young actress
will prove to have been a great acquisition
and has been confirmed from many sources,
She was one of the twelve Wampas stars
for 1925.
A number of well-known writers have
been engaged to write special stories for the
various pictures as announced.
The above mentioned three series will be
distributed by the Columbia Pictures Corpor-
ation, as announced recently. The C. B. C.
Film Sales Corporation, which was the style
used by Messrs. Joe Brandt, Jack Cohn and
Harry Cohn, will continue under its original
organization policy as a distribution agentcy
for pictures produced by various independent
producers before these same gentlemen de-
cided to go into the production field for
themselves. The C. B. C. Co. will return to
its original policy and it has already acquired
the picture made by Norman Dawn in the
farthest reaches of the Arctic Circle. This
is a fast moving melodrama with marvelous
scenic effects as a background to the real
story. This picture is now ready for release
and will be put out under the title of "Justice
of the Far North."
According to the outlook so far in negoti-
ations for next season's product, Columbia
Pictures anticipates no difficulty in getting its
product sold 100 percent on the whole eigh-
teen pictures early in the year. Such was the
good fortune of this concern last year be-
cause the independent exhibitors are begin-
ning to realize that there are independent
producers who can be relied on to keep the
promises made early in the production
season. The actual performance of any pic-
ture is the real test of its worth. Past
performance is the only guide to future pro-
duction and on this Columbia Pictures rests
its program for 1925-26.
# * *
Schulberg Will Release
Eighteen Big Specials
Eighteen features adapted from widely
known books and plays will be the contri-
bution of B. P. Schulberg Productions to
the film output of 1925-1926, J. G. Bach-
mann, vice-president and general manager of
distribution, has announced.
The company's program for next year was
completed about a fortnight ago when B. P.
Schulberg concluded his annual visit east.
During his stay here the producer, together
with his partner, Mr. Bachmann, closed nego-
tiations for the screen rights to an impres-
sive array of stories which include many of
the most important productions promised to
the independent market next fall.
Conspicuous on the list will be an elabo-
rate picturization of the American stage
classic, "Shenandoah." This story with its
picturesque background of Civil War days
is the only costume play on Mr. Schulberg's
schedule.
Of equal importance will be the Schulberg
screen version of the big selling novel, ''Lew
fTyler's Wives," the best known fiction work
of Wallace Irwin, author of "The Golden
Bed." "Lew Tyler's Wives" was one of
last season's outstanding novels, published
"iby Harper Brothers following its serializa-
tion in Pictorial Review,
p ' Other properties of importance which will
(reach the screen next year from the Schul-
*berg organization are :
:' "With This Ring," Fanny Heaslip Lea's
Saturday Evening Post serial just published
'in book form.
"Parisian Love," a colorful melodrama by
F. Oakley Crawford.
"Dancing Days," a spirited story of today
by J. J. Bell.
"Exclusive Rights," a new story by Evelyn
Campbell.
"Horses and Women," a novel of the race
track and the smart set.
"The Aristocrat," a Hearst International
Magazine story by Larry Evans.
"The Worsi Woman" another fiction suc-
cess by Larry Evans.
"The Romance of a Million Dollars,"
Elizabeth Dejeans' latest novel, which has
already run into numerous editions.
"Shopworn," Patricia Wetherill's most suc-
cessful story.
"The Other Woman's Story," by Peggy
Gaddis, in which is presented the co-respon-
dent's side of a sensational divorce suit.
"Open that Door," a problem play by
Ewart Adamson.
"Eden's Fruit," a screen original.
"The Girl Who Wouldn't Work," bv
Marie B. Wentworth- James. A novel which
has created a sensation in England and has
just been published here.
"Studies in Wives," a modern treatise on
the modern woman by Mrs. Belloc Lowndes.
"Ruthless Women," a lavish story of the
American colony in Paris.
"Extravagant Youth," a story of modern
college life.
Mr. Schulberg is now back in Los Angeles
rushing to completion the remainder of this
year's schedule in order to start actual pro-
duction on the first group for next season.
The scenarios for several of his next eight-
een are now in preparation and shooting
will begin in the very near future.
Three directors — Gasnier, Frank O'Con
nor and James P. Hogam — have been sigrico
to make this program and it is probable
that Mr. Schulberg will place a fourth diree
tor under contract soon.
The producer hopes to have a number of
features ready for screening by early sum-
mer so that exhibitors may judge for them-
selves the high standard of production that
in every case will be put into these eighteen.
Consider
* The Cast!
LAST week we told you to
* * *
CONSIDER THE TITLE!
* * *
NOW we ask you to
* * *
CONSIDER the cast of
"THE ROMANCE OF
AN ACTRESS."
* * *
ELAINE
HAMMERSTEIN
* * *
THEODORE VON ELTZ
* * *
JOHN SAINPOLIS
s}c >f:
STUART HOLMES
* * *
DERELYS PERDUE and
* %
RUSSELL SIMPSON.
* * *
SOME CAST in
The Seventh of
The Chadwick 9
A Box Office Cast!
i&E52ESS2SEffi25HS25252S25^
Directed by-
Henry Mccarty
featur/nb
THUNDER
DISTRIBUTED
BY
THE MARVEL DOG
'Supported by an all star cast
A Gotham Production
LUNAS CORPORATION 1600 BROADWAY CITY
Foreign Rights: J. H. HOFFBERG COMPANY, 220 West 42nd St.
March 28, 1925
Page 37
My Declaration
The Constitution of the United States Is Built on a Foundation of
INDEPENDENCE
And We, Its Natives and Citizens, Strive to Emulate Our Country's
DOCTRINE
Even Though We Produce Motion Pictures or Maintain a Theatre for Their
SHOWING
The Great Mass of Theatre- Going Public Also Have a Right to Select
PICTURES
And Pick Their Favorite Players and Choose Their Favorite Theatre
So Here Is a Message to All Independent Theatre Owners of the States and
EVERYWHERE
Fill Your Screen With Film Favorites and the Fans Will Fill Your Theatre
And Here Are Some of the Favorites
EDITH THORNTON
(The Brilliant Screen Star )
In Special Feature Comedy-Dramas, With All-Star Casts
CHARLES HUTCHISON
(Hurricane Hutch )
The Dare- Devil Thrill Creator in BIG, Smashing, Pulsating Feature Melodramas
LEO MALONEY
(The Nonpareil)
In Big, Human Entertaining and Gripping Unusual Dramas
(Written by)
FORD BEEBE
NEAL HART
(America's Pal)
In Six Big Western Features
PETE MORRISON
C Cyclone Pete )
In Eight Whirlwind Features
Such Attractions as Above Will Encourage You to Maintain Your
INDEPENDENCE
For Full Information, Address
William Steiner
220 West 42nd Street New York City, New York
Foreign Rights: J, H. HOFFBERG COMPANY, 220 West 42nd St.
Page 38
Exhibitors Trade Review
Complete Productions
In Every Detail
Story value. Cast value. Setting value. With careful
direction and supervision. For this series the exhibitor
can point with pride to his patrons and say to them:
"Don't miss any of the Edith Thornton pictures for
they are all good." The publicity material is most
complete.
WILLIAM STEINER
Presents
The Brilliant Screen Star
EDITH
THORNTON
In Four Big Feature Society Dramas
"VIRTUE'S REVOLT"
"ON PROBATION"
"WAS IT BIGAMY?"
"FAIR PLAY"
With All Star Supporting Casts Including
LOU TELLEGEN
EARLE WILLIAMS
ROBERT ELLIS
JOSEPH KILGOUR
WILFRED LUCAS
GASTON GLASS
THOMAS RICKETTS
CRAUFORD KENT
NILES WELCH
MELBOURNE McDOWELL
EDDIE PHILLIPS
CHARLES CRUZ
DAVID DUNBAR
LOUISE CARVER
HELEN LYNCH
BETTY FRANCISCO
BETTY MORRISEY
DORIS DARE
JEAN DIANE
And Other Weil-Known Artists
Keep in mind that the above Features will please the mass as they run the gamut of every emotion
Address all Communications to William Steiner, 220 W. 42nd St., N. Y.
March 28, 1925
Page 39
William Steiner Presents
Charles Hutchison
( Hurricane Hutch )
The Dare Devil Thrill Creator
in
"SURGING SEAS"
"HUTCH OF THE U.S.A."
"POISON"
"TURNED UP"
"AFTER DARK"
"THE HIDDEN MENACE"
Six big smashing and thrilling Melodramas to make the pulse
tick fast and leave them gasping. Massive settings with well-
known feature actors supporting the one and only "Hutch."
The ticket vender in the box-office has no chance to fail asleep
when "Hutch" has his name over the door. "Hutch" pictures
are known and distributed over the entire world.
Any day of the week in any week of the year the
fans will come to cheer the real, reliable, resourceful
"Hutch"
Consult your nearest franchise holder or write to
William Steiner, 220 West 42nd St., New York City
William Steiner Presents
Leo Maloney
(The Nonpareil)
in
"NOT BUILT FOR RUNNIN' "
"THE LOSER'S END"
"ACROSS THE DEAD LINE"
"THE TROUBLE BUSTER"
"THE SHIELD OF SILENCE"
"FLASH O' LIGHTNING"
And Two More to Be Announced Later
All of the above features written by FORD BEEBE and
photographed by JACOB A. BADARACCO, and they are
real human nature offerings with a blending of quaint humor
and thrilling sensation in which "Bullet," the dog with the
human brain, and "Pico," the wonder horse, appears to share
honors with "Leo," their master. This series is proving to be
the greatest of "Leo's" career.
All that is good, clean and wholesome you will find in Leo Maloney's pictures. They are all five-reel
features; no re-issues; all spick and span and up to the minute. Franchise holders can't get them fast
enough, and "Leo" can't take a vacation.
Address ail communications to William Steiner
220 West 42nd St., New York City
Foreign Rights: J. H. HOFFBERG COMPANY, 220 West 42nd St.
40
Exhibitors Trade Review
Goldberg's Vast
Interest Small
Independent Pictures Corporation will
produce a wide variety of subjects during the
coming year, at a cost estimated at one half
million dollars.
Said Jesse J. Goldburg, "We do not con-
template spending this money for super-
specials, to be shown in large cities and at
first run performances. We will stick to
our usual procedure, and that is the pro-
duction of pictures for the small-town
public.
"There is no denying that the costly pro-
duction rentals are so tremendous that the
small-town theatres absolutely cannot pay
the high prices until the pictures are any-
thing but so much old junk.
WHAM!
BAM!
SLAM!
HERE COMES
S
C
R
E
T
E
R
V
I
C
E
S
A
N
J i
E
R
S
Another Thrilling
Rayart Serialplay
Featuring
RICHARD HOLT-
ANN LITTLE
For early Release!
RAYART PICTURES
CORPORATION
723 Seventh AvenucNewYork ,
foreign Distributors
RICHMOUNT PICTURES /nt
Program to
■Town Exhibitors
"But the small town folks do know that
independent pictures, which have never been
near a first-run theatre, are brand new."
Mr. Goldburg plans to release for the year
1925-26, a second series of stunt westerns
starring Bill Cody. These will be the only
out and out westerns made by Independent
Pictures Corporation the coming season.
Another series, is that which Lightnin,'
half-brother of Strongheart, will appear.
These will be stories of the big timber coun-
try and will deal with the heroism of the
men in the far North.
A third series will be known as "social
dramas." Sally Rand, pronounced by Cecil
DeMille to be the most beautiful blonde
in America, will be starred in this series.
They will be entirely different from the usual
type of society dramas, dealing rather with
social problems, in contrast to the usual
frothy society background.
The "Screen Book of Knowledge," a
short semi-entertainment-educative reel, to
be released twice each month, is another
feature of the Goldburg program.
"I hope to make the Screen Book of
Knowledge the most interesting and popular
short reel on the market. In it will be found
all manner of subjects, dealing with science
and health, answers to the 1001 questions of
childhood, and information about all sub-
jects interesting to children and grown-ups
alike. The subjects will be worked out in
a novel way, with a child the leading figure.
The basic idea in each reel will be worked
out in story form."
Rayart to Release
Thirty Productions
Vast Variety of Features and
Thrillers Offers Pleasing Sur-
prise in 1925-26
Rayart's Pictures Program for th£ 1925-26
season as announced by W. Ray Johnston,
President of that company, will consist of
30 feature productions made up as follows :
8 Productions starring Reed Howes, and
produced by Harry J. Brown. The first four
to be:
"The Crack of Dawn," an automobile rac-
ing story. "Racing Romance" a horse rac-
ing story. "The Devil's Double," a South
American revolution story. Central. "The
Gallant Fool," a speedy comedy drama.
8 "Billy the Kid Series," starring Billy Sul-
livan, the first two to be "The Fear Fighter,"
by Grover Jones. "Fighting O'Brien," by
John Wesley Grey and Henry Symonds.
8 Jack Perrin, Whirlwind Westerns, with
Starlight, the wonder horse. The first release,
"The Knockout Kid," a fast comedy-drama,
directed by Harry Webb. 6 Six reel Melo-
dramatic Specials, produced by Harry J.
Brown Productions, the first release to be
from the novel by Harold Titus, "The Be-
loved Pawn."
In addition to the above Rayart will release
a new series of twelve two reel Comedies
starring Gloria Joy and two fifteen episode
serials, the first of which will be "Secret
Service Sanders" starring Richard Holt and
Ann Little, directed by Duke Worne.
Lee Bradford s Twelve Features
Promise to be Money Makers
For the coming season we will release
twelve feature productions. Encouraged by
the success which attended our present sea-
son's releases, we will place upon the State
Right market for the coming year only pic-
tures of a large calibre.
We believe that this year has definitely
established the Independent State Rights
field, as more exhibitors have included in
their programs the releases of State
Rights distributors than ever before. The
fact that a great number of pictures, proven
money-makers, appeared on the State Rights
program has given to the exhibitor the
confidence needed to establish State Rights
distributors as a prime factor in assembling
a program.
It took the present year to teach to the
exhibitors the absolute folly of block book-
ings and the next year we predict that the
exhibitor will be more wary in booking a
large block of pictures from any distributor.
That more and better pictures will be found
among the State Rights program next
year is a foregone conclusion.
Among the leaders in our next year's re-
leases will be '"Way Down Upon the Swanee
River," by Hapsburg Liebe and "The Wives
of the Prophet," by Opie Reid, and ten other
attractions of equal magnitude will complete
the program. In addition, there will be one
or more series of twelve "Lightning Com-
edies."
We believe that the exhibitor will realize
that the State Right distributors are the
means by which he can free himself from
the bondage of those who are seeking to
monopolize the industry. Every booking
given to the Independent picture is a blow
struck for freedom. Once the great body
of exhibitors throughout the country realize
this to its fullest extent, then the State
Rights market will unouestionably predomin-
ate in the field of distribution.
That this may come to pass in the season
directly ahead, is not an impossible predic-
tion.
Abramson Plans Six Productions
For 1925
In about a month Ivan Abramson will be-
gin working on the first of a series of six
productions he intends making in the next
twelve months. They are to be fashioned
after "Lying Wives," the production that
Abramson has just finished 'Shooting' on
and is now editing and titling. He intends
giving each one of the six a powerful and
moral-teaching story and an all-star cast.
Selecting the cast, story and technical crew
for the initial picture of this series, will com-
mence immediately upon the completion of
the editing and titling of "Lying Wives."
Selma Rosenblum, who edited the Benny
Leonard pictures "Flying Fists," is acting
in the same capacity for "Lying Wives."
Max Abramson is in charge of the titling.
He was brought on from the West Coast
especially for this work. Many of the Jackie
Coogan pictures and "Broken Chains," Gold-
wyn's prize story last year, were titled by him.
William H. Draper, who is interested with
Abramson in "Lying Wives," will also be
associated with him in his future pictures.
Clara K. Young, Madge Kennedy, Richard
Bennett, Niles Welch, Edna Murphy and J.
Barney Sherry are the featured players in
"Lying Wives." It will be jn seven reels.
March 28, 1925
Page 41.
Rayart Makes Deal for a New
15- Episode Serial
Rayart Pictures Corporation this week an-
nounced the closing of a contract with In-
dependent Exhibitor Pictures, Inc., headed
by Thomas D. Van Osten, publisher of the
Independent Exhibitor, a prominent West
Coast motion picture regional, for a new
fifteen episode serial to be made on the
coast and called "Secret Service Sanders."
George Blaisdell, West Coast representative
of Rayart Pictures, closed the negotiations.
W. Ray Johnston, president of Rayart,
stated at the New York office that the serial
would be fifteen episodes and would star
Richard Holt, recendy featured by Gerson
Pictures in a series of speed pictures, and
Ann Little, well known serial favorite. The
direction has been placed in the hands of
Duke Worne, who has directed numerous
serials for Ben Wilson and for Universal
Pictures. The story is by Robert Dillon,
author of many serial successes.
"Secret Service Sanders" revolves around
the adventures of one Jack Sanders, a secret
service operative. The action is laid along
the Pacific Coast. The Pacific Ocean figures
conspicuously with submarine chasers, hydro-
planes, etc., in the opening episodes. After-
ward the company will go to the heights of
the Sierra Mountains, 9,000 feet above sea
level where they are to work amidst hereto-
fore unphotographed scenery.
The first episode is to be released May 1st
and Mr. Johnston says that imediately after
the announcement of the signing of the con-
tracts the New York territory had been sold
to Merit Film Corporation; Upper New
York to First Graphic Exchanges; the New
England States to Independent Flms, of
Boston and Latin America and the Far East
had been sold by Richmount Pictures, the
Rayart foreign distributors, to the foreign
department of Universal Pictures.
Contracts are also pending for a half
dozen other territories. The release of the
picture will be simultaneous with the re-
leasing of the final episode of the Rayart
serial, "Battling Brewster," which, accord-
ing to Mr. Johnston, has proved very suc-
cessful.
* * *
Big Serial Under Way for Davis
Distributing Division
J. Charles Davis 2nd has been in Los
Angeles for the past week supervising scripts
and casts on the many productions already
contracted for by the Davis Distributing Di-
vision and which he is shaping up to meet
the new slogan of "Better pictures for less
money." He has negotiations under way for
a big serial production starring two of the
best known chapter play box-office names
under a world famous director. The title,
cast and director will be announced as soon
as the details are settled.
A further addition to Davis Distributing
Division line-up now being planned is a
series of six Athletic American Society
Girl dramas, starring a well-known screen
star of this type, whose name has been a
big box-office profit maker under a director
equally celebrated.
Last Columbia Film in N. Y.
The first print and negative of "After
Business Hours" the last of the Columbia
Series for 1924-25 has finally reached New
York.
This is the picture which features Elaine
Hammerstein and Lew Tellegen with John
Patrick. They are supported by Phyllis
Haver, Otto Hoffman, William Scott and Lee
Moran. The direction was done by Mai St.
Clair and will be ready for release April 1st.
Arrow In New Deal To Release Ten
Whitman-Bennet Features
Super-Specials Complete Vast Program of Twenty Productions
of Superior Merit for Independent Market
By W. E. SH ALLEN BERGER,
President Arrow Film Corporation
Arrow Pictures
Corpora tion is
proud to announce
an affiliation with
Whitman Bennett,
under the terms of
which, during the
coming year, w°
will release to the
Independent mar-
ket, ten superlative
Whitman Bennett
productions.
To those who are
familiar with Mr.
Bennett's endeav-
W. E. SH ALLEN berger ors in the field of
production, thes
words carry a message of tremendous
significance. While the phrase is a trite one,
it may be truly said of him, that he makes
his pictures with his fingers on the pulse of
the public. A student, a thinker, an artist
and a capable executive, he brings to the
creating of motion pictures a diversification
of qualities which inevitably reflect them-
selves in the finished product.
Such pictures for example as "The Lost
Chord" and "Lena Rivers" — -Whitman Ben-
nett productions both — illustrate perfectly his
capabilities and powers. They are possessed
of finish, charm and power. And, greatest
of all, they are demonstrating, in a series of
triumphant showings, their box-office value,
— a value which Mr. Bennett, after long
years of training, has learned to instill.
He believes, as do I, in the future of the
Independents : in the inevitable triumph
over the manifold obstacles which now beset
them, and because his belief is sturdy and
unswerving, he is preparing to back it up
with every bit of his ability, intelligence, ef-
fort— and money !
His production plans for the coming year
are pretentious in the extreme. He will not
content himself with the making of just
"pictures," — so many feet of sprocket-holed
celluloid. Instead, each production which
comes from his studios, will be an achieve-
ment. He is engaged now in the selecting
of his stories, production executives and
players. Covering these three groups with a
blanket classification, I may say briefly that
each will be the best. For while Mr. Ben-
nett has done big things in the past, he is
still more ambitious for the future and ex-
pects to make his supreme effort in the
months that lie immediately ahead.
My organization and I, will cooperate with
him to the limit of our powers, and I say
with all confidence, that big things will en-
sue.
The ten Whitman Bennett productions
represent just half of the pictures which he
will release during the coming year. Pres-
ent plans call for a schedule of twenty pic-
tures all told. And you may believe when
I say that the additional ten will stand on
an equal footing with Mr. Bennett's ten pro-
ductions, if it is humanly possible to make
them do so.
The stories from which they are to be
created — I have completed negotiations for
the purchase of them already — are all of a
high degree of excellence, being the work
of well-known authors. Nothing will be left
undone which could go toward the making
of true super-pictures. And the knowledge
that they are, in a sense, competing against
such a master craftsman as Whitman Ben-
nett, must inevitably spur on my various
other producers to give of their best.
The announcement of such plans as these,
serve, I think, to definitely establish the posi-
tion of my Company and myself. With every
ounce of belief of which I am capable, I be-
lieve in the Independents. I admire them
for their courage, I respect them for their
ideals, I anticipate for them a future of
triumph. And, so far as the immediate
present is concerned
— can I say more
than but to repeat
again: "Arrow Pic-
tures Corporation
will release during
the coming year,
twenty productions;
ten from the studios
of that sincere artist
and great genius,
Whitman Bennett;
the other tn, the big-
gest and the best ef-
forts of the best
brains in the pro-
WHITMAN Bennett duction field, worthy
in every respect to
stand side-by-side with Mr. Bennett's offer-
ings.
The theatre owner may look to Arrow in
the future, as in the past, for solid, substan-
tial, successful productions, — the sort which
spell dollars at the box-office. All the ex-
perience gained during the many years we
have been functioning in the industry, will
go to make our forthcoming productions the
greatest ever released beneath the Arrow
banner. The far seeing exhibitor, if he is
wise, will follow that banner to triumph.
# * *
New Independent Exchange
Opens Toronto Office
Toronto, March 18.— The personnel of the
new organiaztion, Preferred Pictures, Lim-
ited, an independent exchange with head-
quarters at Toronto,, Ontario, has been an-
nounced.
The president is Aid. W. A. Summerville,
proprietor of the new Prince of Wales
Theatre, Danforth Avenue, Toronto. In-
cidentally, Aid. Summerville, who is a mem-
ber of the Toronto City Council, is vice-
president of the Ontario Division of the
Canadian M. P. T. O.
Tom Maguire, brother of ex-Mayor Ma-
guire of Toronto, is vice-president and the
secretary-treasurer is Sam Sternberg, who was
prominent for years in the former Jule and
J. J. Allen chain of theatres and exchanges
in the Dominion. The managing director of
Preferred Pictures is George Jeffrey, recently
appointed special representative in Ontario
for the Universal Pictures Corporation and
previously general manager of the Al. Licht-
man Corporation.
* * *
Herman F. Jans, president of Jans Pro-
ductions, Inc., has closed contracts with Louis
Hyman of All-Star Feature Distributors of
Los Angeles and San Francisco, whereby
they acquire the territorial rights in their
district to all six of the new series of Jans
productions.
Page 42
Exhibitors Trade Review
Independent Briefs
Preferred Pictures, Ltd., a new indepen-
dent exchange, opened offices in Toronto,
Ontario. Aid. W. A. Summerville, owner
of the new Prince of Wales Theatre in
Toronto, heads the exchange as president.
Dwight C. Leeper, vice-president of Rich-
mount Pictures, Inc., and associated with
Harry J. Brown in various Rayart produc-
ing units, left for New Orleans, Dallas and
Los Angeles to pass on stories and casts for
the fall series.
Hunt Stromberg, producer of "The Fire
Patrol" for Chadwick Pictures Corporation,
started work on "The Romance of an Act-
ress," another special feature.
George Fawcett has been added to the
cast of stellar favorites who will support
Charles Ray in "Some Pumpkins," the first
of a series Ray will make for Chadwick
under his new contract.
A territorial deal was consummated be-
tween Sam Lax of Lumas Film Corporation
and Jules Levine of Independent Film Dis-
tributing Corporation of Canada, whereby
the latter will distribute six Gotham produc-
tions throughout the Dominion.
Larry Semon and Dorothy Dawn, his lead-
ing woman and bride, has returned to New
York to witness the first showing of "The
of Oz-' at the B. S. Moss Colony Theatre
Jesse J. Goldburg, president of Indepen-
dent Pictures Corporation, signed a contract
with Classplay Pictures Corporation for the
foreign rights to twenty-seven productions.
The Golden Rule Pictures Corporation,
Buffalo, N. Y., has secured rights for the
State of New York with the eveption of
Greater New York City, for "Rudolph Val-
entino and His Eighty-Eight Prize Winning
American Beauties."
Rayart Pictures Corporation made a deal
with Independent Exhibitor Pictures, Inc..
for a new fifteen-episode serial to be made
on the Coast and called "Secret Service
Sanders."
Sunset Productions has signed Dick Grace,
famous stunt aviator, to a long-term con-
tract for a series of sensational aerial stunt
pictures.
Owing to the increased amount of pro-
duction activity scheduled for this summer,
Clifford S. Elfelt has moved his executive
offices from the Taft Building, Hollywood,
to the California Studios, where he is film
ing his pictures.
The last J. J. Fleming production starring
Al Ferguson, supported by Elaine Eastman,
"A Fighting Chance," was renamed "A
Fighting Romeo."
Elaine Hammerstein siigned ai conjtract
with Chadwick Pictures Corporation to head
an all-star cast in a new Hunt Stromberg
feature to be produced.
James Marcus, interpreter of heavy char-
acter roles, has been engaged for "Ameri-
can Pluck," the first of six pictures that
George Walsh will make for Chadwick.
"Better Pictures for Less Money" is the
new slogan adopted by J. Charles Davis,
2nd, who has been in Los Angeles super-
vising scripts and casts already contracted
for by the Davis Distributing Division. He
has negotiations under way for a big serial
production starring two of the best known
chapter names under a world-famous di-
rector.
William Steiner says that box-office names
are preferred to new faces when it comes to
making money for the exhibitor. Under his
policy only stars wel known to theatre pat-
rons will be used in his features, because, he
says, they are sure to pack a theatre.
William Steiner says that box-office names
are preferred lo new faces when it comes
to making money for the exhibitor. Under
his policy only stars well known to theatre
patrons will be used in his features, because,
he says, they are sure to pack a theatre.
Heading the call of exhibitors and ex-
changes who have persisted in their demands
for personal appearances of Johnny Hines,
the C. C. Burr star finally capitulated to the
call and arranged his schedule. He will de-
vote five weeks to making personal appear-
ances. He started March 16, and will finish
April 25. The itinerary will include dates at
Pittsburgh, Reading, Buffalo and St. Louis.
The cost for the picturization of Leroy
Scott's famous crook novel, "Children of the
Whirlwind," now being produced by Whit-
man Bennett at his Yonkers studio, includes
Lionel Barrymore, Johnnie Walker and Mar-
guerite De La Motte in the three foremost
roles.
Joe Brandt, president of Columbia Pic-
tures Corporation, is meeting with splendid
success on his trip throughout the Middle
West. He is arranging for the release of
next year's product, having eighteen pictures
on the program. All have good box-office
titles.
Herman F. Jans, president Jans Produc-
tions, Inc., has closed contracts with Louis
Hyman, of All-Star Feature Distributors, of
Los Angeles and San Francisco, whereby
they acquire the territorial rights in their
district to all six of the new Jans produc-
tion.
Alack D. Weinberger, sales manager of B.
P. Schulberg Produlions, upon his return to
New York from an extended Middle West
trip, announced he arranged for first run
showings of "Capital Punishment" in a num-
ber of key cities.
"With This Ring," Fanny Heaslip's latest
story, just published in book form, will be
filmed early in the fall by B. P. Schulberg.
It made its first appearance as a serial in
the Saturday Evening Post.
W. E. Shallenberger, president Arrow
Pictures Corporation, announces the sale of
"California in '49," to Frank Zambreno, of
Progress Pictures, Chicago, and Harry
Thomas of the Merit Exchange, New York.
Nathan Hirsch, president Aywon Film
Corporation, returned to New York from a
trip to the Coast and reports some splendid
sales.
The first print of "After Business Hours,"
the last of the Columbia series for 1925-25,
has finally reached New York. It features
Elaine Hammerstein and Lew Tellegen, with
John Patrick. It will be released April 1.
The State of Utah introduced a bill to
abolish capital punishment after viewing B.
P. Schulberg" s feature under the same name.
Several senators who saw the film admitted
he picture changed their views considerably
regarding punishment for crime.
Chadwick Pictures Corporation is instal-
ling an art department under the direction
of Howard Simon, former staff artist of
the New York Tribune, who recently re-
turned to America from Europe.
B. Berger, general manager of Gerson Pic-
tures, Inc.. producing a series of Richard
Holt comedy-thrill dramas at its San Fran-
cisco studios, will leave the Coast head-
quarters for an" extended tour of the Inde-
pendent exchanges of the country.
Weiss Brothers' Artclass Pictures Cor-
poration reports an unusual number of book-
ings on its Biblical feature, "After Six
Days." The Lenten season is causing the de-
mand for the picture.
W. Ray Johnston, president Rayart Pic-
tures Corporation, signed Billy Sullivan for
a series of pictures.
Western Pictures Company of Kansas
City, Mo-, has purchased the franchise for
the Bill Cody series of Westerns now being
produced and to be released by the Inde-
pendent Picturs Corporation. The franchise
includes rights to the entire eight Cody
films.
March 28, 1925
43
PRODUCTION HIGHLIGHTS
HERMAN RAYMAKER, who just
completed "Tracked in the Snow Coun-
try," starring Rin-Tin-Tin, has been as-
signed the task of directing the "star's"
next picture, "Below the Line." Produc-
tion will begin in another week.
* * *
"WHAT PRICE HAPPINESS" is the
first story assigned to Bess Meredyth by
Warner Brothers under her new contract.
It is taken from the novel, "The Wife
Who Wasn't Wanted," by Gertrude Went-
worth James. James Flood will direct.
MAE MURRAY, appearing in the title
role of Metro's "Merry Widow," wears
thirty-five costumes in this modernized
version of the famous Lehar operetta. She
also uses a trunk load of negligees.
* * *
METRO-G O L D W Y N-MAYER pur-
chased "The Man With a Thousand
Faces," a story by Samuel Shipman and
Arthur Caesar.
PRODUCERS DISTRIBUTING COR-
PORATION announces work under way
on "The Awful Truth," the next Elmer
Harris production. The cast includes
Warner Baxter, Phillips Smalley. Ray-
mond Lawney, Gertrude Short, Winifred
Bryson and Carry Clark, in support of
Agnes Ayres in the stellar role.
"BAREE, SON OF KAZAN," in which
Anita Stewart is starred for Vitagraph,
has some interesting scenes. In one, a
pack of wolves pursues a moose through a
forest, finally losing him when he plunges
into the river. Then 'the pack turns on
Baree, who is half-wolf, half-dog, and
mauls him within a few inches of his life.
* * *
FORREST STANLEY, who dis-
tinguished himself as "Brandon" in "When
Knighthood Was in Flower," has been
signed by Frank Woods for the principal
male role of Modoc Bill Robley in
"Beauty and the Bad Man," the screen ver-
sion of one of Peter B. Kyne's most, popu-
lar magazine stories.
HUNT STROMBERG'S third Priscilla
Dean feature for Producers Distributing
Corporation will be released as "The Crim-
son Runner" and final scenes of this pro-
duction are now being filmed under Tom
Forman's direction at the West Coast
studio.
"THE GOOSE WOMAN" is a Clar-
ence Brown production now being filmed
at Universal City in which Louise Dress0"
who plays the title role, achieves a trium^b
in make-up. In the story, which is adapted
from Rex Beach's famous newspaper storv
of the same name, Miss Dresser assumes
two diverse roles. In the one she is a
prima donna in the bey day of her success
while in the other she portrays a "goose
woman." who, after losing her voic3 at the
birth of her son, sinks into the mire and
exists among the lowly fowl of the earth.
* * *
JOHN T. MURRAY, former vaudeville
and Winter Garden star, heads the cast
of "Stop Flirting." the new Al Christie fea-
ture. Opposite him is Wanda Hawlev.
who has already registered in the Christie
features released through Producers Dis-
tributing Corporation.
WARNER BROTHERS have loaned
their star team of scenario writers, Hope
Loring and Louis Lighton, to Mary Pick-
ford. They will begin the preparation of
the continuity for Miss Pickford's starring
vehicle, "Little Annie Rooney."
* * *
"KEEP SMILING" is the title of the
new Monty Banks comedy now in produc-
tion for Associated Exhibitors. Anne
Cornwall will be in the leading role.
* * *
JAMES OLIVER CURWOOD'S five
romantic stories will be picturized by Law-
son Harris Productions for distribution by
Clifford S. Elfelt. The Harris company
has taken a lease on the old Louis B.
Mayer studio and is preparing lavish set-
tings for the features.
* * *
BEATRICE BENTON, known through
the country as "The Palm Olive Girl" be-
cause of billboard publicity, is working in
"The Talkers," a Sam Rock production
now being filmed at the United Studios.
RICARDO CORTEZ has been selected
by Paramount for the leading role of "In
the Name of Love," the picture in which
Greta Nissen, former European star,
makes her initial screen appearance in this
country.
JULANNE JOHNSON cables that the
title of the production she is making
abroad is "The Prude's Fall," from the
stage play. She is in Moritz, Switerland,
adding that "I am again playing a Russian
refugee and tomorrow I fall off a precipice.
If I live after this experience, will cable
more details." She returns to America late
this month.
"QUICK CHANGE" is the name of a
new one that Dell Henderson started last
week for Rayart Pictures. It's a Short
Stories magazine novel by A. E. Ullman.
* * *
VIOLA DANA, after completing her
work in "The Necessary Evil" for First
National, bought a new outfit of winter
clothing and left for Banff, Canada, to ap-
pear in "Winds of Chance," which Frank
Lloyd is producing.
"THE WHITE DESERT," a modern
story of Colorado and the Continental Di-
vide, is Reginald Barker's next produc-
tion for Metro-Goldwyn-Mayer. The pic-
ture is to be filmed on the exact locations
described in the story by the author.
* * *
PAT HARMON has been engaged to
play a heavy role in Fred Thomson's F.
B. O. production, "That Devil Quemado,"
now being filmed under the supervision of
B. P. Fineman.
* * *
ESTELLE CLARKE, a young extra
girl who has been in pictures less than a
year, has been given a long term contract
by Metro-Goldwyn-Mayer. The producers
believe that the stars of the next five
years will come from ranks of the present-
day extras. With the idea of developing
new talent, Metro studio executives have
placed several unknowns under contract
lately.
% ^ %
"SILENT SANDERSON" will go into
immediate production under the direction
of Scott Dunlap and will be released by
Producers Distributing Corporation, on
April 13.
Cupid finally charmed Edwin Carewe and Mary Akin and will soon lead them to the
marriage altar. The news "leaked" out while Mr. Carewe and his company were on
location at Monterey, Calif., filming "My Son," for First National Pictures.
Page 44
Exhibitors Trade Review
News of Exhibitor Activities
Press Attacks Sponsor of
Drastic Sunday- Closing Bill
Missouri Legislator, Once an
Exhibitor, Was Arrested for
Sunday Law Violation
Kansas City, Mo., March 16. — Kansas City
newspapers have heaped upon the head of
Representative Richard Ray, author of Mis-
souri's bluest Sunday closing law, more
ironical criticism than has befallen any pub-
lic official in some time. The bill, which
would close virtually everything on Sunday
except the churches in the State of Missouri,
has been reported out of the committee on
official salaries and fees with recommenda-
tion that it "do pass."
The measure was introduced by Represen-
tative Ray, who lives across the street from
the Kansas City American Association base-
ball park, primarily to prohibit Sunday base-
ball, the author having been quoted by the
press when he introduced the bill that "he
included motion pictures and other enter-
tainment merely for good measure."
In a long editorial, excerpts of which fol-
low, the Kansas City Star has this to say:
"Members of the legislative bodies are
permitted to speak on 'questions of per-
sonal privilege.' Representative Ray of
Kansas City seems to have been able to
expand this traditional courtesy far enough
to have what might be called a bill for per-
sonal privilege reported favorably by a
house committee.
He ' has undertaken to abolish
Sunday games by law, not, apparently, be-
cause they are Sunday games, but because,
being Sunday games, they may be reached
through an amendment to the law regulat-
ing Sunday labor. Mr. Ray does not seem
to be opposed to Sunday baseball on moral
grounds, but as a nuisance obnoxious to
him personally."
The Journal-Post has this to say :
" .... It also is a well known fact that
there is a lot of room in Kansas City where
one can live on Sunday and every othe--
lay and not have his ears annoyed by the
howling of those who enjoy their favorite
pastime. In fact the move on the part of
the law maker who objects to other folkb'
pleasure would give him peace of mind and
possibly a more wholesome air."
But the "kick" of the whole story, which
has not yet been published by the press, is
the fact that Representative Ray himself
was arrested in Kansas City about sixteen
years ago for violating the Sunday closing
"Get down outen' there!" cried Director
Edward Sedgwick, in jungle lingo, to
Patsy Ruth Miller, who is playing femi-
nine lead in "Lorraine of the Lions," a
thrilling feature picture, at Universal City.
law, then temporarily in existence, as man-
ager of the old Olympic Theatre. This fact
is borne out by files of Kansas City news-
papers, giving accounts of the arrest, and by
William Werner of Kansas City, who then
was Mr. Ray's operator.
"Kiddie" Show*Into News Reel
Kansas City., Mar. 17 — Children of all na-
tionalities and creeds lined the sidewalks for
more than a block in front of Frank L.
Newman's Newman Theatre, Kansas City,
last Saturday to attend the children's special
free matinee. And Mr. Newman received
some valuable publicity, also making a news
reel of the event himself, which was shown
in his theatre.
Three Universal di-
rectors pose for the
camera with E. M.
Finklestein of the
Finklestein and Ru-
bin circuit. From left
to right : Rupert
Julian, Mr. Finkle-
stein, Edward Slo-
man and K. Baggot.
Exhibitors Fined
For Holding Prints
Northwest Film Board Assesses
Damages for Failure to
Return Films Promptly
( Special to Exhibitors Trade Revievc)
Minneapolis, Minn., March IS. — The arbi-
1 ration committee of the Film Board of
Trade is determined to have prints returned
promptly by exhibitors. As evidence of its
recent declaration that holding films over-
time is not going to be tolerated, it awarded
full damages to exchanges in cases involving
two exhibitors.
Famous Players-Lasky brought a claim
against Victor Harris, operating the Temple
Theatre, Washburn, Wis. It charged that
Harris held five prints for an extended time
while the company demanded $5 a day rental,
lr, addition the producers demanded the pay-
ment of expense incurred by sending their
representative to Washburn in a vain effort
to regain the prints. Finally the exhibitor
returned them.
The Film Board took the view that Harris
was not only liable for the rental and the
representative's expense, but also for any
claims brought against the exchange for de-
lays and substitutions as the result of his
holding the prints. This is the second time
the exhibitor was summoned before the
board, having appeared and been fined before
when Fox brought a claim. Harris refused
to give heed to notices from Fox or from
Famous Players-Lasky.
The second exhibitor fined was Peter Sit-
ting, operating the Ojibway Theatre, Red
Lake, Minn., who was found guilty on a
similar charge. Sitting refused to return two
prints belonging to Producers Distributing
Corporation, which he held for 16 and 23
days respectively. Damages asked bv the ex-
change totaled $201.10, besides potential
damages in the event exhibitors filed claims
for delays. The claim was allowed by the
board.
In making the awards the arbitration board
condemned exhibitors failing to return prints
and went on record as determined to break
the habit.
Indiana House Closes
Indianapolis, Ind., March 11. — ■ Smith's
Theatre, a second-run house in Indianapolis,
which has enjoyed a number of years of
popular patronage, closed its doors to make
room for a new office building. The theatre
was something of an experiment in Indian-
apolis, having been the first downtown house
to risk showing pictures after they had been
shown at a first-run theatre.
The house was opened in 1919, after hav-
ing been closed for some time. It was
owned by the Circle Theatre of Indianapolis
until a short time ago, when it was sold to
the Ohio Theatre Company, of which Charles
Olsen, one-time wrestler, is the president.
$ '- He $
Film Fire Loss $300
Fargo, N. D., March 18. — Fire in the film
booth of the Isis Theatre, destroyed two
reels that will cost Floyd Jenkins, the owner,
$300. The films were not covered by in-
surance. Two hundred patrons quietly
marched out without getting excited.
March 28, 1925
Page 45
Exhibitors Hail Cobb!
Cheers From Maryland
Exhibitors Trade Review,
New York, N. Y.
Dear Sir:
When I want to send a persona! repre-
sentative to the West coast, I shall do so
myself — and I shall pick him out myself,
too. I personally object to the personal
representative that you have taken it upon
yourself to name for me. From his picture
he don't look like he could tackle any prop-
osition bigger or stronger than a big plate
of ham and eggs — with the accent on the
ham. Count me out.
Yours truly.
FRANK X. FOLEY,
Bailey's Theatre,
Laferne, Md.
Some Error Here
Exhibitors Trade Review,
New York City, N. Y.
Dear Sir:
I see. la last Trade Review that you are
sending Valentino to the Coast to give
"real service" to exhibttois He seems to
have nice patent-leather hair, and looks
like a real slick dresser. I would suggest
however that his taste in neckwear is a lit-
tle loud, and I'll bet Saturday's receipts he
sprinkles some National Tie- Up perfume on
his hanky. Suppose that far away look
in his eyes is caused by deep thought about
the troubles of the independents.
Watchfully waiting.
LAWRENCE PATRICK,
Mgr. Aldine Theatre,
Colvale, Pa.
P. S. — On second glance I see he ain't
"Rudy" at all, so maybe his looks are de-
ceiving
Enthusiastic Reception Accorded Announce-
ment That R Heath Cobb Will Represent
Exhibitors Trade Review on West Coast
A NUMBER of communications have been re-
ceived by the Editor regarding the announce-
ment in March 21 issue that F. Heath Cobb
will be installed in Hollywood as West Coast rep-
resentative of Exhibitors Trade Review.
The page introducing Mr. Cobb to exhibitors was
headed "A Service for Showmen," and it is already
quite apparent that Cobb will be warmly received.
After careful expurgation a very few of these
greetings from exhibitors have been selected for
publication. In view of the hearty response from
showmen, it is only courteous that these pages be
open to Mr. Cobb in next week's issue to acknowl-
edge the ovation extended to him, and to make what-
ever remarks which to him may seem to be competent,
relevant and material.
Of course, it is possible that he will fail to avail
himself of the_opportunity upon the ground that what-
ever he may have to say will tend to incriminate and
degrade him. But he is entitled to his day in court,
and by cracky, he's going to have his chance.
So next week Cobb will make his bow and grace-
fully acknowledge the plaudits of the exhibitors who
have so vociferously hailed the statement that he is
westward bound in protection of their interests.
Makes It Unanimous
Editor, Exhibitors Trade Review,
New York, N. Y.
Dear Sir:
I read in your issue of March 21 a page
called "Service for Showmen." Being a
showman I was interested and spent my
valuable time studying the article.
What did I find > Simply that some bird
colled Cobb is going to Hollywood.
Who in Hell is Cobb — and why? And
what can he do for any exhibitor any-
where?
You say Cobb was born a showman. Let
me tell you that showmen are made — not
born, and just because Cobb's daddy ran a
chain of theatres way back B. < '. don't
make him any more than an aspirin.
I have been waiting, for some organiza-
tion to build itself so that exhibitors in the
middle of the country can get the dope from
both sides. But you've got to show me
where and how this Cobb person fits in.
Yours truly,
THOMAS R. DUNCAN,
Starlite Theatre,
Goliah, Illinois.
Missouri in Line
Editor, Exhibitors Trade Review,
New York, N. Y.
Mr. Editor:
I have been a regular subscriber to Ex-
hibitors Trade Review for many years. I
have always thought that your paper was
the one real independent magazine in the
feld, and that it tried to give the exhibitor
a square deal.
>,ow I read that you are sending some-
one to HoT.ywood to be "a persona, repre-
sentative" of Exhibitors. This looks like
the bunk to me. The name old bull that is
regularly led out by the other trade organs.
You know the situation in the West, and
you know that it is impossible to get any
information or render any service aside
from what the big fellows want us to know.
Why not admit that the exhibs are up
against it good and hard, and quit salving
them with this drool about a personal rep-
resentative? As you see, I'm from Mis-
souri.
Sincerely,
JACK FISHER,
Elkpoint Theatre,
Elkpoint, Mo.
Unqualified Approval
Exhibitors Trade Review,
45 W. 45 St.,
New York City, N. Y.
Gentlemen:
Your paper flashes a big picture of F.
Heath Cobb who is going West to set the
Pacific aflame in behalf of exhibitors. It
sounds good — but how is he going to do it?
From what you say he is theatrically in-
clined— but you do not mention any associ-
ation with Keller or Herman and' no evi-
dence is introduced to show that he can
produce a boiled duck from a silk hat — or
in fact do anything for exhibitors' benefit.
I suppose it is the same old bunk and that
Mr. F. Heath Cobb will simply bore bo the
poor Showman, with an additional portion
of applesauce.
By the way, what does the F. stand for —
and why is it silent like the cue in bil-
liards?
Yours, etc.,
H. I. BURNS,
Elite Theatre,
Riswell, Ark.
Page 46
Exhibitors Trade Review
Ideas from Others
A New School
Catchy Title Offers Chance for
Big Publicity
An uncommon number of opportuni-
ties for effective exploitation by exhibi-
tors are presented by Schoo to.
Wives"-the Victor Hugo Halpenn
production, which Vitagraph has set
for release March 8. Indeed the veiy
title of the picture has inspired a num-
ber of letter-writers to suggest toVita-
graph the pertinent question, Why not
1 real 'School for Wives' ?" There are
schools for followers of every, othei
profession, whv should ^nmorry,
the most important of all, he oveilook-
6 The question 'is one which would
seem to interest women welfare and
educational workers, primarily, anc al-
ready there are indications that groups
interested in these activities, purpose a
serious discussion of the sumect. Uye-
wire exhibitors, moved by the initiative
thev have taken, as evidenced by t he
otters to Vitagraph, doubtless will be
quick to recognize in the title exploita-
tion that is all but ready-made foi
thThe opportunities are not limited to
-his sin-le angle, however. Leonard
Merr cfc great novel 'The House of
Lynch", from which "Scnool fm
Wives" is adapted, gives nse to outer
questions, scarcely less _ momentous.
Ts a girl ever justified m proposing
• ~> tn a man?" "Should a poor
marriage to a man. o ( i
man ever marry money? Can tami
ed money ever be made to serve a good
InrvosJ" These are all problem,
Sh present themselves in Mr. King s
sTory, and arguments pro and con are
offered as the plot untold s.
Here is a stunt used six months ago and
still going strong in publicizing Universal's
"Wine." The sanitary drinking cups may
be widely distributed through a tie-up with
the local distributors of this product.
ft
"Sweet" Ballyhoo for
"The Golden Bed
By this time most of the exhibitors
know that in Cecil B. DeMffle's Para-
mount picture "The Golden Bed one
of the big scenes depicts a candy ball ;
where even the flowers decorating tne
gardens are made of candy. Every-
thing around the place is made of can-
dyThat naturally suggests to the exhibi-
tor who wishes to intelligently exploit
this subject, that candy is a logical
means of exploitation.
This fact was taken advantage ot nv
Frank Panoplos, Proprietor and Chas.
Fggers, manager of the Lyric Theatre,
This Stopped Them
Effective Lobby Decoration
Adaptable to Any Picture
McKeesport, when they played "The
Golden Bed" last week.
Arrangements were made with the
Euclid Candy Co., of Cleveland, Ohio,
to have his crew of four uniformed
girls and a man dressed for a street
ballyhoo, straw hat, beribboned cane,
sikn on back, etc., give out samples of
"Love Nest" candy each afternoon and
evening at the Lyric Theatre.
A critic's contest was also conducted
and for the best 250 word review of
"The Golden Bed" a box containing 48
bars of "Love Nest" candy was award-
Manager Russell F. Brown of the
Rex Theatre, Eugene, Oregon, is a be-
liever in the value of rosin paper fo/'
lobby display. He finds that with this
paper he can get effective and most at-
tractive displays at a very little cost.
For the showing of First National's
"So Big," he placed above the doors
leading from the lobby into the theatre
a large banner of black rosin paper,
with a rectangular opening in the cen-
tre. Across the opening was green tar-
letan. The title was lettered on the
tarletan in black with orange outline,
making the lettering absolutely trans-
parent and still legible. The 24-sheet
head of Colleen Moore, mounted on
rosin paper backing with orange and
black ground, was outlined in white and
placed so that it showed through the
transparent title. The black paper
banner had a light and green spatter
ground.
Below the banner was a large compo
cut-out book with stills mounted and
raised on one-inch strips. On the face
of the book was the title and the cast
of characters painted in white.
Organist Can Teach Showmanship
Musician Takes Unique Method of Exploitation
As a rule, an organist is not expected
to be a "wiz" as an exploiteer. But
there is always an exception to even-
rule, and in this case Ralph Brigham,
organist at the Orpheum Theatre,
Rockford, Illinois, proves to be the ex-
ception.
One of this Wurlitzer impresario's
favorite renditions is "Minuet" by
Paderewski. So Brigham arranged to
have motion pictures taken of himself
playing this number.
Now the film is projected on the
screen as Brigham plays, and every
time he has used this novel presenta-
tion he has gained space in the dailies
for himself and the theatre.
If there is a motion picture camera
available in your town, additional pub-
licity—and additional patronage— may
be insured by using the machine in any
number of ways to interest the local
folks. . ,
One way would be to advertise that
the first fifty people buying tickets for
vour attraction will have motion pic-
tures taken of themselves. When the
line has formed — "shoot" — and show
the film in connection with your fea-
ture.
Good Marriage Tie-Up
Ten thousand marriage licenses ex-
ploiting "So This Is Marriage" were
recently distributed with excellent ef-
fect in Detroit, Michigan, where this
Hobart Henley production played at
the Broadway Strand. This feat,
achieved by Albert Kaufman, of Metro-
Goldwyn, aroused much amused com-
ment and vast interest in the picture.
A young couple in wedding finery
were driven about the streets during
the week preceding the showing in a
machine decorated with white ribbon
and old shoes. Across the back of the
auto was a banner announcing the en-
gagement. A press campaign, liberal
March 28, 1925
Page 47
The <Biq Little
SHORT SUBJECTS REVIEWED
IN THIS ISSUE
Animated Hair Cartoon (Red
Seal)
Frederick Chopin (Fitzpatrick*
Idaho (Patheserial)
Is Marriage the Bunk? (Pathe)
Inside Out (Educational)
Ko-Ko, the Barber (Red Seal)
Neptune's Nieces (Pathe)
Rarin' Romeo, A (Educa-
tional)
Plain Clothes (Pathe)
Sailor Papa, A (Pathe)
"Frederick Chopin"
Famous Master Series 1 reel
This is a chronicle of the life of the great musi-
cian Chooin, from early manhood until hte last sad
hours, when deserted by his most faithful friend, he
passed into eternity to the strains of his immortal
music.
Every one of the Famous Master Series is
not only informative, but highly interesting
as well. "Frederick Chopin" will provide a
real treat for all lovers of the classics and
will scarcely appeal less to those to whom
Chopin is but a name. While the pathetic
life of this master is being unfolded on the
screen, selections from his inspired compo-
sitions are rendered by the orchestra, pro-
viding an effect at once impressive and soul-
stirring. Of course, the success of the pic-
ture depends to a large extent upon the
musical accompaniment and would not pos-
sess the same charm in a theatre where the
orchestral facilities are limited. However,
with the correct musical setting the result is
truly inspiring.
The story of Chopin is a romantic and
pathetic one, portraying the whims of this
sensitive and high-strung man who found
comfort and inspiration in the companion-
ship of Madame Sand, a brilliant woman who
unfortunately was in love with his art rather
than the man. Finally she broke with him,
and the gap that was left was never com-
pletely filled. His health broken, stricken
with a fatal illness in the flower of his man-
hood, he passed away with the full span of a
fruitful life before him. His dying request
was to hear his favorite, composition, and
thus he died to the strains of his own glori-
ous music.
The film, pictorially as well as from a
dramatic standpoint, is excellent, and the
producers have gone to some pains to
achieve the proper atmosphere. "Frederick
Chopin" is especially appropriate for a high-
class house where musicians are capable of
doing justice to the score, and where the
tastes of the patrons are more or less dis-
criminating. ^
"Idaho!"
Patheserial
2 reels
"Lawless Laws" is the title of Chapter 5
of the Patheserial "Idaho," a thrilling drama
of the gold-rush days. In this chapter, the
first court trial ever held at Carter's Creek
is conducted with dramatic results. Ike Rog-
ers, the proprietor of the local saloon, is
elected sheriff by acclamation. The despera-
does are discharged owing to lack of evi-
dence, but warned to leave the town imme-
diately. Beth, convinced they are the mur-
derers of her father, follows them into the
mountains to get more definite evidence
against them and their missing leader.
This serial gathers speed with each episode
and the suspense is well sustained. The.
photography is the real thing, showing some
wonderful shots of the wooded country, and
the picture is well directed.
Mahlon Hamilton is a fine, upstanding hero
in the leading male role, and Vivian Rich
makes a charming heroine. Where serials are
popular you cannot do better than to book
"Idaho."
% $
"Is Marriage the Bunk?"
Pathe-Hal Roach ] reel
A simpleton of a husband whose biggest mistake
was to marry a girl whose sister married a bankroll
is the basis of this one. He gets, one continual
"Irazz" from the wife's people, as he thinks, for no
reason at all.
Dumb but happy about describes Charley
Chase in his latest one-reel offering. He is
one of those people who is perennially satis-
fied with himself, although no one else is, or
can understand why he should be. He tries
to emulate his wealthy brother-in-law who
rolls around in a Rolls-Royce because it
uses more gasoline. He tries to show up this
Croesus by the acquisition of a flivver, and
succeeds in losing his job and wrecking the
Ford in the attempt. The picture was di-
rected by Leo McCarey and the cast includes
Katherine Grant, Marie Mosquini, William
Gillespie and George Rowe. There are sev-
eral situations that are genuinely funny, and
all in all it is far above the average comedy.
% ^ ^
"Inside Out"
Educational-Cameo i reei
The Fall Inn Hotel is not doing such good
business and the enterprising press agent
thinks up a scheme to make it a full house.
He inserts an item in the paper that a long
lost fortune is hidden somewhere in the
hotel and that a chart will be furnished to
every guest. The hotel is filled but the
exploring guests completely demolish the
place.
This slap_ stick of the veriest kind with
very little ingenuity and even less humor.
The gags for the most part are strained and
forced, although those who are easily
amused will probably be able to extract a
few chuckles. Cliff Bowes plays the part of
the press agent and Virginia Vance is the
owner's daughter. "Inside Out" was directed
by Albert Ray.
fATUR
announces that
"KO-KO THE BARBER" Max Fleischer's
latest "Out of the Inkwell Cartoon" has just
finished a two week Broadway run at the
Rivoli and Rialto theatres.
"KO-KO" will now take his usual trip over the
entire Loew's Circuit. He is also located at
the Stanley theatre, Philadelphia, this week.
Edwin Miles Fadman, Pres.
1600 Broadway. New York City.
Shades of the cinematic great hover about
the dressing room which Harry Langdon,
the popular Pathe comedian, uses at the
Sennett studios. The room has harbored
such notables of the screen as Charlie
Chaplin, Betty Compson, Ford Sterling,
Syd Chaplin, Charles Murray, Bebe
Daniels, Harold Lloyd and Gloria Swanson.
'Ko-Ko the Barber"
Max Fleischer-Red Seal
1 reel
Any of Max Fleisher's cartoons are pleas-
ing and ingenious, but this latest offering,
"Ko-Ko the Barber," is highly amusing as
well. It has to do with the activities of a
clown barber who has a propensity for
"cutting up" — literally. Anything in the way
of hirsute adornment fills him with a mad
desire to "let go" with his faithful shears.
When there are no further subjects to be
trimmed he goes in search of objects and
uses his scissors with ruthless abandon. He
even slices the full moon into a crescent.
There seems to be no limit to the ingenuity
of Max Fleisher. Each one of his animated
cartoons seems to outdo his previous efforts,
and "Ko-Ko the Barber" appears to surpass
all his former brain children. But then we
always feel that each one of these clown
comics is the best, and so as not to commit
ourselves further, we will compromise by
saying that they are all exceptionally enter-
taining.
* * *
"Neptune's Nieces"
Pathe-Sportlight 1 reel
Grantland Rice's newest offering, "Nep-
tune's Nieces," shows a group of famous
swimmers of a New York women's club
training for the coming season in the warm
waters and peaceful serenity of sunny Ber-
muda. The fancy high diving, successful
strokes and other interesting exhibitions of
grace and speed in the water forms the basis
of this reel, with feats of real skill performed
by such expert swimmers as Gertrude Ederle,
Helen Meany, Helen Wainwright and Aileen
Riggin. The film is entertaining and instruc-
tive and the camera has caught some re-
markable under-water shots of the swimmers
in action. It will supply the place of a filler
on any program without boring your audience
to death.
Page 48
Exhibitors Trade Review
"A Rarin' Romeo"
Educational 2 reels
This has to do with the activities of an amateur
dramatic club and their efforts to produce "Romeo
and Juliet." They present' the play but Shakes-
peare would never recognize it.
Walter Hiers is scarcely built along lines
(or curves) to suggest Shakespeare's Romeo
to the imagination. And yet he plays the
part in the revival of an amateur drama
.club, with the result that he presents a ludi-
crous figure. Everything possible goes wrong
with the performance but the courage of
the cast is undaunted, and they go through
with it, even under a deluge of vegetables
from a jealous member of the cast. The1
burlesque is amusing and there are some real
good laughs in the two reels. Jack Duffy, who
was originally cast as Juliet's father, substi-
tutes for Walter in the balcony scene as the
latter is too heavy to go through with the
porch climbing business. "A Rarin' Romeo"
is a good buy for any type of house.
"Plain Clothes"
Pathe 2 re. Is
This is the story of a bungling and bashful de-
tective who tracks a diamond thief to his lair ai.d
through no fault of his own recovers the gems. He
earns $10,000 and a bride.
Harry Langdon could lend the required
comedy touch to an undertakers' convention
He has that indefinable but indisputable sense
of comedy value that distinguishes the born
comedian from the clown. His fun-making
is subtle and ingenuous and no less laugh-
provoking than sincere. He has the gift
which makes the thing done of little con-
sequence but the manner in which it is per-
formed of paramount importance. With an
ordinary actor in Langdon's shoes "Plain
Clothes'" would be average entertainment,
but with Harry as the harassed and reticent
detective, it is one long uproar.
Langdon is "The Perfect Fool" of the
screen, a niche preeminently occupied by the
inimitable Ed Wynn on the stage, an unsus-
pecting, trusting, inoffensive little chap who
has a propensity for becoming involved in
all kind of entanglements. In "Plain Clothes"
he succeeds in bringing criminals to justice
by quite innocently outwitting the law. How
he accomplishes this seeming paradox can
only be appreciated by an eye witness, but
when it caused a bunch of hard-boiled re-
viewers to howl with glee it must be the
"goods." Don't miss the opportunity to book
"Plain Clothes" if you have to walk twenty
miles to the nearest Pathe exchange.
"A Sailor Papa"
Pathe-Hal Roach 2 reels
Tryon entertains his wealthy uncle on a cruise in
his yacht for the purpose of presenting his prospec-
tive bride in a favorable lignt, hoping to convert
uncle who is a woman hater. His intention is not
precisely realized, due to a series of mishaps.
Just what is wrong with "A Sailor Papa"
is problematical, but for one thing the gags
are not exactly provocative of mirth and for
another thing Glenn Tryon does not help to
put over the few opportunities that are of-
fered. There is also some cause for specula-
tion as to just what the title is all about, for
while there are a number of sailors, there is
not a single "papa." Mr. Roach and" his
backers have evidently gone to some trouble
and not a litle expense to make this comedy,
and for the most part it seems like wasted
effort. Glenn Tryon tries hard enough to
make a "go" of it, but it would take a more
clever comedian than he to extract many
laughs from this alleged comedy.
Exploit Hal Roach's name in connection
with the picture and play up Glenn Tryon
and Blanche Mehaffey, who are fairly well
known to the fans.
:jc %i $
H amnions Denies Report
Los Angeles, Calif., March 16. — Persistent
reports that Harry Schwalbe, former secre-
tary-treasurer of Associated First National
Wanda Wiley, Century comedy star, who
evidently believes along witn Napoleon
and General Pershing that "Infantry is the
Queen of Battle," suits the action to the
word as this photograph demonstrates.
Pictures, was to become associated with Edu-
cational Film Exchanges, Inc., were again
brought to the attention of E. W. Hammons,
president of Educational, who is in Los
Angeles for his spring studio conferences.
Mr. Hammons issued the following state-
ment :
"Ordinarily I do not take time to denv
rumors, but the rumor that Harry Schwalbe
is to become associated with Educational and
also that Educational is going to handle
feature length pictures has been so persistent
that I now wish to deny it emphatically.
"I have never even talked to Mr. Schwalbe
nor has Mr. Schwalbe ever talked to me
about joining Educational.
"Educational has been built up to a suc-
cessful national organization upon the foun-
dation of specializing in short length subjects
and I have never even considered releasing
the long length pictures through Educational.
"I trust this denial is sufficiently emphatic
to stop the above rumors."
Exploiting Shorts
That valuable exploitation can" be ar-
ranged on Short Subjects was again suc-
cessfully demonstrated by H. C. Dressen-
dorfer, manager of the Indianapolis exchange
of the Educational Film Exchanges, Inc.,
when he secured an extensive display in the
windows of the Max Gross clothing store at
Kokomo, Indiana, and also in the windows
of the Gates Clothing Company.
The display consisted of enlarged and
framed photographs of the comedy stars ap-
pearing in Educational Short Subjects and
reading matter tying up the display with
the Victory Theatre, Kokomo. The display
was arranged through the courtesy of Mr.
Jack Illiff, the Max Gross Clothing Com-
pany, of Kokomo.
Mr. Dressendorfer recently put over an-
other Short Subjects exploitation stunt
when he secured the windows of the Bel!
Telephone Company and the Merchants' Heat
and Light Company, at Indianapolis, for a
similar display. This proved so successful
that the displays in Kokomo followed, and
other similar displays are being arranged in
other key cities in the Indianapolis territory.
♦ 3(5 ♦
Steen to Handle Hiers and
Van Comedies
A. G. Steen, president of Miller & Steen
Distributors, Inc., of 1650 Broadway, New
York, who are handling the Hunt Miller
Western Productions, a series of 24 two-part
"stunt" features, starring Tom Forman, the
famous stunt rider, and featuring Platinum
King, a blue ribbon horse of unusual intelli-
gence, also will handle a series of high-class
two-reel comedies for the independent field,
according to an announcement made early
this week.
Walter Hiers, who is now being starred in
productions of full feature length, shares
stellar honors in these distinctive two-part
features with Billy B. Van, now head lining in
vaudeville on the B. F. Keith-Orpheum time.
In support are Bert Byron, another big
vaudeville headliner, and the inimitable Beau-
mont Sisters, all of whom are laugh makers
of established reputation and of premier
rank in the amusement field.
The series, which was made about a year
and a half ago, but never released, was orig-
inally made for theatrical presentation in.
longer length, but have been re-edited and
titled in two reel form in order to make
them the absolute quintessence of comedy
situation and fast moving climax, with all
padding and non-essentials eliminated. They
are said to be the last word as mirthmakers
of the rollicking, rib racking type, of the
kind that the audience talks about when it
leaves the theatre and remembers long after
they have forgotten what the featured at-
traction was all about.
The entire series of six are now ready for
screen examination, according to the an-
nouncement and are titled as follows : "The
New Clerk," "The Inventor," "Some Hero,"
'The Janitor's Birthday," "The Bootlegger's
Legacy," and "The New Woman."
Like the Westerns handled by Miller &
Steen, this comedy series will be offered in
the state right market and disposed of by
territorial sale.
* * *
Langdon and Turpin Comedies
Completed
Two comedies were completed on the
Mack Sennett lot last week and shipped to
New York for distribution by Pathe.
The first is a Harry Langdon production
entitled "Remember When?" directed by
Harry Edwards from a story written by
Arthur Ripley and Clyde Bruckman. The
story of the picture begins with a barnyard
romance that finally ends on a circus lot.
Langdon as a circus roustabout is in love
with the girl of his childhood days who turns
out to be the bearded lady with the show.
Langdon is supported in this picture by a
splendid screen cast headed by Natalie King-
ston and Vernon Dent.
In the Ben Turpin comedy entitled "A
Raspberry Romance" the rollicking eyed com-
edian is supported by Madeline Hurlock,
Leo Sulky, Jack Cooper and Blanche Payson.
The picture was directed by Lloyd Bacon
from a story written by Jefferson Moffit and
Hal Yates.
March 28, 1925
Page 49
"The Great Circus Mystery"
Advanced for Release
"The Great Circus Mystery," a chapter
picture heralded for release through Univer-
sal Exchanges early in the summer, has been
advanced for release and reached the
screen on March 9th, it has been an-
nounced by Fred J. McConnell, sales mana-
ger for short product in the Universal or-
ganization.
The Circus serial, to be known as an Ad-
venture Picture, will replace "The Fighting
Ranger," the serial originally scheduled for
release early in March. "The Fighting
Ranger," which features Jack Daugherty, Al
Wilson and Eileen Sedgwick, has been set
back to May 11th for release, and will not
be pre-released.
"The Great Circus Mystery" stars Joe
Bonomo a stunt and strong man. It was
originally projected as a 15 chapter serial,
but has been shortened to 10 chapters due
to the change in release date. It was
directed by Jay Marchant, who also made
"The Fighting Ranger." Isidore Bernstein and
William Lord Wright wrote the story for
the circus serial, and it was put into screen
form by George Morgan.
"The Man Who Rode Alone," which will
be the fourth of this series, is from a story
by Alfred Smith, author of many storiess
for Tom Mix, and for several years an
executive on the Fox production staff, who
is now identified with Hunt Miller Western
Productions, Inc., in a similar capacity.
* * *
"Animated Hair Cartoon"
Red Seal-Marcus 300 ft.
Here is another of the series of animated
hair cartoons by Edwin Marcus, cartoonist
for the New York Times. By moving about
the hirsute adornment from one part of the
head to the other the artist achieves an al-
together distinct character. The subjects with
which he is concerned in this release are
Chief Justice Taft, Charles E. Hughes,
Pearl White and President Coolidge. It is
something unique and ingenious and should
make an interesting filler on any program.
It would be particularly appropriate where
the feature picture is of unusual length.
News
Reels
Brief
in
WALTER HI EPS COMEDIES
are always good entertainment
Pathe News
No. 23
Washington, D.
C. — New envoys
take post at the
Capital — • Baron
Ago von Maltz-
an, German Am-
bassador to U. S.
leaves the White
House after pre-
senting creden-
tials to Coolidge.
1 — The Japanese
Ambassador i s
another addition
to the diplomatic
corps. Envoy
Matsudira with
wife and chil-
dren in a Wash-
ington park. 2 —
Alanson B.
Houghton, re-
turned from post
in Germany,
praises Dawes
plan — he will
soon take up his
new duties a s
Ambassador t o
Great Britain.
New York City
paints flagpole
10 stories above
busy stree t —
workman with
iron nerves
thrills crowd as
he does "job" on
slender perch.
1 — A long way
up means it's a
long way down.
Nantes, France
Protest against
the Govern-
ment's educa-
tional policy —
thousands march to Cathedral Square in
huge demonstration condemning secular
school program. 1 — Demonstrations con-
tinue throughout the day, despite a heavy
downpour. In the Limelight — Peking,
China — Sun-Yat-Sen dead. First president
of Chinese Republic and noted political
leader succumbs after long illness. 1 —
Washington, D. C. — Redmen greet "Great
White Father" — chiefs of the Sioux tribe,
in native garb, visit Pres. Coolidge at White
Presents
Walter Hiers
Good Spirits"
Directed
by
ARCHIE
MAYO
Coming —
"A RARIN'
ROMEO"
,■
„ "THE SPICE OFTHE PROGRAM"
J»V' Ml This Walter Hiers
l^w^fj comedy is good for
many laughs . . .
Spirits appear from all parts of the
room and the wildest turmoil pre-
vails in the household with one
humorous situation following an-
other so closely that laughs are al-
most continuous It is good
entertainment. M.P.NEWS
An "Our Gang" quintet. The famous Hal Roach rascals in a harmonious scene
from their latest contribution to the annals of juvenile history, "Circus Fever."
House. 2 — Washington, D. C. — Charles B.
Warren rejected as Attorney General.
Michigan lawyer, proposed by Coolidge for
Cabinet post, is defeated in Senate by tie
vote. 3 — Cannes, France. — Firpo stages
boxing match aboard ship — South American
champion shows his "punch" to British
sailors in bout on deck of H. M. S. Benbog".
4 — David and Goliath. The ship's mascot
finds it's a long way to Firpo s chin. Signa-
pore, Malaysia. — Scores drowned, property
loss heavy as flood sweeps city — business
district is swamped and transportation im-
peded by deluge following rains. 1 — The
waters rise to a depth of 3 and 4 feet — but
frail jinrikishas defy the high tides. 2 —
Running with unusual swiftness, the cur-
rents rush through the streets. Providence,
R. I. — Eats 80 "hot dogs" at one sitting —
Nichola Tartaglione, 518-lb. Epicurean,
claims the world's eating championship and
shows his ability. 1 — Nick offers to bet
anyone he can eat 30 dozen eggs in an
evening — one is only a mouthful. Binche,
Belgium. — Shrovetide Festival celebrated in
many lands — spirit of revelry reigns as
merrymakers parade in fantastic costumes.
1 — Plumes that a knight might envy. 2 —
At Villingen, Germany, the same holiday
spirit governs the festival. 3 — No beauty
prizes here — but they're all the more popu-
lar. Los Angeles, Cal.- — Girl diver shows
perfect form in special exhibition — aquatic
star performs series of difficult feats with
remarkable grace. (1 — A close study of a
"front jackknife with a half twist" and
other fancy dives. (2 — Beauty in motion —
the "one-and-one-half dive" in slow mo-
tion. (3- — How a perfect somersault looks
from above.
International News No. 24
Chester Le Street. England — Whole town
battles in football free-for-all. Young- and
o'd join in annual Shrove-tide "celebra-
tion." 1 — The goals are miles apart with
nlenty of hazards. 2 — Binche, Belgium —
Belgium welcomes Spring" days with a
unique parade of ostrich-plumed revelers.
Interesting Snapshots from the News of the
Day — Swampscott, Mass. — Beautiful White
Court picked as summer home for Pres.
Coolidge. 1 — Los Angeles, Cal — Jocko, the
famous $50,000 movie crow, believes prac-
tice makes perfect — -watch him. 2 — The
world's only bird juggler. 3 — Washington,
D. C. — Here is Japan's new Ambassador to
the United States — Hon. Tsuno Matsudaira
and his family. 4 — (Washington Only) — •
Pres. Coolidge greets Indians.
Paa-e 50
Exhibitors Trade Review
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
"BREED OF THE BORDER"
"BREED OF THE BORDER." F. B. 0.
Photoplay. Author, William Hoffman. Di-
rector, Harry Garson. Length, 4,930 Feet.
CAST AND SYNOPSIS
Circus Lacey Lefty Flynn
Ethel Slocum Dorothy Dwan
Ma Malone Louise Carver
Dad Slocum Milton Ross
Sheriff Wells Frank Hagney
Deputy Sheriff Leverie Fred Burns
Red Lucas Joe Bennett
Bandit Pablo Bill Donovan
Circus Lacey comes to the border town of Esmer-
alda. The Inspiration Gold Mine has been robbed.
Sheriff Wells tries to lay the blame on Ethel Slo-
cum's father, but Lacey saves him and also protects
Ethel from Red Lucas, a notorious gunman. Lacey
captures one of Lucas' men and discovers the secret
den of the bandits. Lacey compels Lucas to sur-
render and the latter names Sheriff Wells as his
confederate. The hero returns to town in time to
prevent a bank robbery, proves Wells to be a crimi-
nal and wins Ethel for his wife.
T EFTY FLYNN goes over big in this one.
It's a fast-moving Western melodrama,
packed full of action, offering a more logi-
cal plot than is usually the case with pictures
of this type, and should prove a fine box-
office asset for houses catering to patrons
who like these yarns of wild adventure in
the "wide open spaces."
As a gunfighting hero Lefty certainly fills
the bill. From the moment of his arrival in
the little border town where a crooked, sher-
iff has been standing in with a gang of
crooks who terrorize the community, he is al-
ways to the fore, handling a pair of .45s
with extraordinary dexterity and forcing the
bad men to hunt cover wherever he runs
into them.
In the beginning of things Circus Lacey
gives a demonstration of his ability to han-
dle a gun for the sheriff's benefit, much to
the surprise of that unworthy official. This
scene in the Peg Leg Saloon is a hummer
in every way, and is followed by a big thrill
situation when Lacey rescues Ethel from
Red Lucas, the bold bandit leader.
Another trenchant punch is administered
in the episode where the hero makes a quick
whirl rush in a flivver to the spot where a
mob is bent upon handing Ethel's papa, and
saves the old man. And a very satisfactory
climax is reached when Lacey lures Lucas
into the mountain caves, takes his gun away
and forces him to reveal the place where the
crooked sheriff camps, with the result that
he gets back to town in time to halt a bank
robbery.
Director Harry Garson has utilized about
everything known in melodrama of the
plains in screening "Breed of the Border."
Lots of the incidents are old stuff, but so
well handled that interest in the march of
events never slackens. The locations are
right in keeping with the story's trend, and
better photography could not be desired.
Lefty Flynn plays the part of Circus
Lacey with great dash and vim. He is a con-
vincing figure, whether engaged in love-
making or manipulating his guns, a fine ath-
lete and clever actor. Dorothy Dwan is an
exceedingly attractive heroine, Frank Hag-
ney scores a hit as the crooked sheriff and
the other Western types are true to life.
In exploiting this feature it might be well
to stage a cowboy prologue where possible.
Fix up the lobby in Western style, praise
the story's romance and decisive thrills and
mention Dorothy Dwan, Frank Hagney and
Louise Carver, as well as the star.
"THE SCARLET
HONEYMOON"
"THE SCARLET HONEYMOON." Fox
Photoplay. Author, Fanny Davis. Director,
Alan Hale. Length, 5,080 Feet.
CAST AND SYNOPSIS
Kay Thorpe Shirley Mason
Pedro Fernandez Pierre Gendron
Harrison ..Alan Sears
Joshua Thorpe J. Farrell MacDonald
Mamie Thorpe Rose Tapley
Senor Fernando, a wealthy Argentino, sends his
son, Pedro, to New York on business. Pedro meets
and falls in love with Kay Thorpe, a stenographer,
but when he meets her family and they find out he
is a $30 a week clerk, he is not encouraged. Later
he appears with a fine car and gives the family ex-
pensive gifts, explaining that he has inherited a for-
tune, and is received with open arms. Pedro's father
cables his New York manager to find out if the
girl really loves him, and Pedro is framed as an
embezzler. The family turns him down, but Kay
goes to the manager and pleads with him. To fur-
ther test her love he makes love to her. and Pedro
comes in and administers him a sound thrashing.
Pedro and Kay are married and sail for the Argen-
tine where the father explains all.
CHIRLEY MASON and Alan Hale, who
^ makes his debut as a director with "The
Scarlet Honeymoon," have combined their
respective talents to make this a pleasing
and enjoyable picture. It is a romantic com-
edy drama with plenty of human interest
and a story that holds one's attention from
beginning to end. It is by far the best
vehicle with which Fox has supplied Miss
Mason in some time, and should prove a
successful box-office attraction.
The story concerns itself with the love affair
of a young couple, a case of love at first sight
and the parental opposition which they en-
counter on both sides. The progress of their
romance is going along nicely until the girl's
parents, believing him to be poor, refuse to
listen to a proposal of marriage. And then
when it turns out that he is not impover-
ished after all they are willing to listen to
reason, but just then the boy's father in far-
off Argentine decides to make a little test
of his own to discover if his boy is getting
the right girl. Satisfied that all is well, after
his experiment, he blesses the match and re-
ceives them home with heartfelt warmth.
The picture is well directed, the characters
are well drawn and the plot is sufficiently en-
grossing to arouse and hold the attention.
The main fault we have to find with "The
Scarlet Honeymooon" is with the title itself,
which not only means nothing so far as
the story is concerned, but is really mis-
leading.
The settings are realistic as well as artistic
and they have a tone of stability. For a first
attempt, "The Scarlet Honeymoon" is an ex-
ceptional effort on the part of Alan Hale,
showing some real directorial ability.
Shirley Mason is cast happily as the girl in
the case, the best role that has fallen to her
lot in some while, and she makes the most
of the opportunity offered here. Pierre Gen-
dron as the young Argentino gives a colorful
and convincing performance and others who
give particularly pleasing impersonations are
J. Farrell MacDonald and Eulalie Jensen.
The remainder of the cast meet all require-
ments.
"The Scarlet Honeymoon" is a picture that
is well worth showing in any theatre. Play
up the star, who is quite popular with the
fans, the romantic interest, and tell them
that it is a story of love at first sight. Don't
stress the title too much, as it has no real
bearing on the story.
"THE DENIAL"
"THE DENAL." Metro-Goldwyn Photoplay.
Based on the play by Lewis Beach. Adapted
by Agnes Christine Johnston. Director,
Hobart Henley. Length, 4,791 Feet.
CAST AND SYNOPSIS
Mildred Claire Windsor
Lyman William Haines
James Edward Connelly
Dorothy Lucille Ricksen
Bob Robert Agnew
Rena Emily Fitzroy
Effie Vivia Ogden
Arthur Bert Roach
In 1897, Mildred Huckins was a beautiful young
girl in love with Lyman Webb. Her mother frowned
on the match and sought to marry her to Arthur
Ryan, an ad. pose but wealthy young man. Webb
joins Roosevelt's Rough Riders and the letters he
sends to Mildred are intercepted by her mother, a
coolness thereby springing up between the young
couple. Mildred's brother, Gene, gets into a scrape,
and his father, to avert disgrace, steals some money
from the bank in which he is employed. The boy
gets out of the difficulty, but his father commits
suicide. Mildred finally marries Arthur, but their
married life is a drab one. Years later Mildred's
daughter falls in love with a promising young man,
and while she first refuses to consent to the match,
she reflects upon her own shattered romance and re-
lents.
THE DENIAL" is adapted from "The
Square Peg," one of the best plays of two
seasons ago, and while certain liberties have
been taken with the text, the picture does not
suffer as a result of the transition from the
stage to the screen, the story remaining intact
although the time has been shifted to the
period just preceding the Spanish-American
War. It is an interesting film, one fhat holds
the attention from beginning to end. It is
strong in character delineation, rich in at-
mosphere and offers a theme altogether out
of the ordinary. It is a production well worth
seeing and should make a pleasing box-office
picture.
The story has to do with the domination of
her home by the mother who rules with art
iron hand, ostensibly for the welfare of those
who fall under her autocratic rule, but in
reality bringing about their complete un-
doing, causing the father to commit suicide,
the son to fall in with evil associates and the
daughter's romance to be blasted while she
enters into a loveless marriage with the man
of her mother's choice. It is a powerful story
and it is acted in just the right key by a cast
that brings out all that is contained in the
script.
The picture is extremely well directed, with
meticulous care given to detail, the clothes
and the styles of the day being faithfully rep-
resented. Although the action of "The Square
Peg," from which the film was taken, took
place in the present, a certain pictorial value
is added in the screen version with the action
laid in the colorful days of the late nineties.
It is so well handled that the screen play is a
silent tribute to Director Henley.
The best characterization in the film is con-
tributed by Emily Fitzroy as the stern and
merciless mother who wrecks the lives of her
entire family by her inexorable austerity.
Claire Windsor as the daughter furnishes a
pleasing impersonation, and is especially ef-
fective in the sequences depicting her as a
matronly woman. Edward Connelly as the
father gives a fine performance and others
who are effective in their respective roles are
William Haines and Robert Agnew.
Feature Claire Windsor and William Haines,
as these players are well known to the public,
and mention the fact that "The Denial" is an
adaptation of the stage play, "The Square
Peg."
March 28, 1925
Page 51
"LADY OF THE NIGHT"
"LADY OF THE NIGHT." A Metro-Gold-
wyn-Mayer Photoplay. Director, Monta
Bell. Author, Adela Rogers St. John.
Length, 5,419 Feet.
CAST AND SYNOPSIS
Florence ) Norma Shearer
Dav.d Malcolm McGregor
Oscar George K. Arthur
Judge Banning Fied Esme ton
Miss Carr Dale Fuller
Chris Lew Harvey
Molly and Florence is a dual role. A young
inventor is advised and urged to sell his safe-open-
ing device to crooks. But Molly, in one role of
an underworld character and in another as a judge's
daughter, urges him to sell it to honest men of
affairs who will reward him. He sells it to bankers,
one of whom is her father, the judge. The hero
often wonders at the likeness of his friend Molly
and the judge's daughter. He falls in love with
■both. Then, accidentally the judge's daughter meets
Molly. The hero tells the judge's daughter he's
indebted to Molly but doesn't love her. Molly,
learning he loves Florence, sacrifices her own love
to make him happy and urges the judge's daughter
to marry him.
1VORMA _ SHEARER'S popularity may
' help this picture to draw. But it is only
a fair program attraction at best. The story
is interesting, but the dual role feature may
confuse the average audience. The plot ap-
peals, but the direction seems to fall short of
bringing out the features clearly. Yet the
picture may please, for it is entertaining in
parts.
The fact that Monta Bell directed this pic-
ture will be a drawing card. And Norma
Shearer, who is popular with the fans, will
encourage patronage. The dual personality
calls for difficult parts. The photography is
splendid. The deception of the camera when
Miss Shearer appears in two roles -s mysti-
fying. Especially when the two ride in a
cab together and are shown conversing. The
audience will be puzzled to see Norma
Shearer talking with her double.
The play is clean, has an appealing love
story, and is backed with plenty of action.
Despite the fact the film leaves many ques-
tions which an audience would have appre-
ciated an answer to, the plot is suspenseful
and interesting. Miss Shearer does credit to
the picture and Malcolm McGregor as the
inventor is good. While the comedy of
George K. Arthur is pleasing, it is nothing
exceptional, nor has it any new angles.
The director erred when he portrayed an
East Side girl of the underworld in fancy
costumes. It sort of reminds one of the
pictures made when the 5-cent theatre first
opened its doors. The settings hardly fit
Monta Bell's ability, for he has produced
other pictures that outdo this effort. Of
course, the story is a difficult undertaking
for the screen, and only because of the di-
rector's skill is it made entertaining. It shows
he had a hard task, however, and the aver-
age audience in small towns will undoubtedly
proclaim it a splendid feature.
The most appealing part of the story is
the plot of the young girl who graduates
from a convent, and another from a reform-
atory. Both are represented in the one role.
The author reaches a sentimental touch in
portraying the life of the underworld char-
acter as compared to the bright lights of
society, and it is this bit of feminine psy-
chology that will be understood best by
women themselves. But the story also errs
in caricaturing the poor girl.
The scenes as a whole are rich in color
and the comedy of many situations helps to
round out the tale. There is many a laugh,
even though the comedy is not new. However,
the suspense is there and the action is lively.
The plot travels fast enough if the audience
can grasp the author's intentions readily so
as to understand it fully. Once understood,
the play will please. In this connection, a
synopsis of the story will help those who
are about to see it for the first time.
Exploiting this picture should be done by
featuring Norma Shearer and Director Bell.
Play up the fact that a dual role is offered
in a series of mystifying situations that will
hold the audience guessing.
"SEVEN CHANCES"
"SEVEN CHANCES." A Metro-Goldwyn
Photoplay. Based on David Belasco's
Play by Roi Cooper Megrue and Joseph A.
Mitchell. Length, 5,113 Feei.
CAST AND SYNOPSIS
James Shannon Buster Keaton
His Partner t, Roy Barnes
The Lawyer Snitz Edwards
The Girl Ruth Dwyer
Her Mother Frankie Raymond
Hired Man Jules Cowles
The Clergyman Erwin Cojnelly
James Shannon, by the will of his grandfather,
inherits seven million dollars if he is married bv
seven o'clock on the evening of his twenty-seventh
birthday. The only difficulty is that the very day
he is notified of his inheritance is his twenty-seventh
birthday. He proposes to his sweetheart, but in
the excitement makes the fatal blunder of telling
her that he must marry some girl — no matter whom
— in order to come into a fortune. He is turned
down flat. Realizing the imperative necessity of
finding a bride at once, he and his partner and the
lawyer set out in quest of a lady. After exhausting
the list of his acquaintances, he approaches strangers
on the street without success. Advertising for a
bride to nrarry a millionaire brings a whole army of
applicants and then the fun begins. His girl finallv
relents, and after some exciting and amusing events,
they are married on the stroke of seven.
"DUSTER KEATON, he of the impassive
" countenance, has not struck his happiest
vehicle in "Seven Chances." Although com-
parisons are odious, they are also inevitable,
and one cannot help but recall "The Navi-
gator," in which he scored so decisively,
without concluding that "Seven Chances" is
a rather feeble gesture. The comedy is
neither as spontaneous nor as subtle, nnd th"
situations are more forced and less original.
From this it must not be thought that "Seven
Chances" is not an amusing farce, and stand-
ing on its own feet it is an entertaining
photoplay, and will undoubtedly hit the bulls-
eye in the box-office window.
Adapted with more or less abandon from
the Belasco success of some years back, it
is inevitable that the play should have been
better entertainment than the film, for popu-
lar comedy ideas have a way of becoming
standardized, and the notion of a young man
who falls heir to a fortune providing he
marries within a certain time can scarcely
be said to be a novelty to the followers of
screen comedy. However, it must be said that
"Seven Chances" is the funniest picture of
this type that it has been our pleasure to see.
The opening scenes with Buster standing
at the gate of his girl's house trying des-
perately to marshal sufficient courage to
propose, are in color and represent the pass-
ing of Spring, Summer, Autumn and Win-
ter with the difficult words still unspoken.
This effect is further heightened by the
development of her dog from a mere pup
to a formidable hound.
Buster's frantic efforts to find a bride and
fulfill the terms of his grandfather's will are
as determined as they are unavailing, and in
desperation his friends insert an article
in the paper soliciting a marital part-
ner for a seven-million-dollar heir. Lincoln's
call for volunteers was scarcely less success-
ful, and the army that flocked to answer the
challenge would have put the mob at the
Dempsey-Carpentier fray to shame.
Buster Keaton is his usual serious self
minus the trick hat that hr employed so
successfully in some of hi? earlier screen
efforts. He is one comedian who doesn't
have to break his neck to extract a laugh,
although some of his antics in this film
would do credit to Douglas Fairbanks, not
to mention Paavo Nurmi. He is ably
abetted by Snitz Edwards, who warrants
quite a few laughs of his own accord and
by T. Roy Barnes and Ruth Dwyer. The
picture was directed by Mr. Keaton.
Play up the name of the star and mention
the fact that the film was taken from a suc-
cessful Broadway farce.
'DANGEROUS INNOCENCE'
"DANGEROUS INNOCENCE." Universal-
Jewel Photoplay. Adapted by Lezvis Mile-
stone from story, "Ann's an Idiot." Direct-
or, William A. Seiter. Length, 6,759 Feet.
CAST AND SYNOPSIS
Ann Church Laura La Plante
Anthony Seymour Eugene O'Brien
James Gilchrist Jean Hersholt
Capt. Rome Alfred Allen
Stewardess Milla Davenport
Muriel Church Hedda Hopper
John Church William Humphrey
Aunt Martha Mattox
Ann Church, a nineteen-year-old girl, is sailing
from Liverpool to join her parents in Bombay. On
board she falls in love with Major Anthony Sey-
mour, who unknown to her was once in love with
her mother. James Gilchrist, also a ' passenger,
makes unwelcome advances to Ann, who spurns him.
At a ball in Bombay, Gilchrist tells Ann of the old
affair between Seymour and her mother, and Ann
breaks with Seymour. He follows Gilchrist to the
latter's apartment and administers a sound thrashing.
Ann, heartbroken, prepares to sail for England. Gil-
christ's stories were lies, and Seymour appears on
the scene. A reconciliation follows.
'T'HIS is a very entertaining film that is
bound to please everyone, for there is a
romance that holds you enthralled, some de-
lightful comedy touches, a wealth of good
characterization, a story that may lay claim
t;> being "different," and a cast that makes the
most of the opportunity provided in the text.
"Dangerous Innocence" is an intriguing photo-
play, and will unquestionably meet with sue-
success in the box-office.
It seems a pity that the original title was
discarded in the transition of the story from
the printed page to the silver screen, for
'Ann's an Idiot" fits it perfectly. However,
"Dangerous Innocence" undoubtedly pos-
sesses more box-office allure. It is a title
that smacks distinctly of the Rialto and has
what is known as selling value.
The theme of the story is somewhat novel.
A young officer falls in love with a wisp of a
girl, who he afterward learns is the daugh-
ter of a woman he loved some years before.
This places him in something of an embar-
rassing position as the girl is madly in love
with him. The threatening clouds of mis-
understanding darken the tranquility of their
happiness, but in the end the storm is dis-
persed and the sun shines once more.
The picture is ably directed by William A.
Seiter, who has provided a charming back-
ground, most of the action taking place on
board the ship destined for Bombay. It
would seem that the film could have been
cut to advantage, for the theme is rather
slight to fill seven reels, but as it has been
skilfully handled this is a minor deftct. The
continuity is smooth and unbroken, there is
sufficient comedy to lighten up the action
and the titles are excellent.
Laura La Plante as the girl givet. a per-
formance distinguished for its delicate charm
and ingenuousness, a radiant life-like por-
trait of one who experiences her first de-
licious taste of love. Eugene O'Brien as
Major Anthony Seymour gives the best per-
formance of his career as the harassed lover,
lending a handsome presence and a human
touch to the role. Jean Hersholt is always
excellent and as the cowardly and malignant
Gilchrist he contributes an unctuous and
finished characterization. The role of Ann's
mother is in good hands as played by Hedda
Hopper, and the remainder of the cast is
entirely satisfactory.
Play up the names of Laura La Plante
and Eugene O'Brien in your exploitation,
and stress the title which has considerable
appeal from the box-office angle. Make the
most of the romance and the heart interest.
Others in the cast worthy of mention are
Jean Hersholt and Hedda Hopper.
Page 52
Exhibitors Trade Review
"THE DRESSMAKER
FROM PARIS"
'•THE DRESSMAKER FROM PARIS."
A Paramount Photoplay. Director, Paul
Bern. Authors, Adelaide Heilbron and
Howard Hawks. Length, 7,080 Feet.
CAST AND SYNOPSIS
Fifi Leatrice Joy
Arthur McGresor Ernest Torrence
Billy Brent Allan Forest
Joan McGregor Mildred Harris
Allan Stone Larry Gray
Jim "Spec" O'Donnell
Beginning in France in 1917, during the world
conflict, Billy Brent meets Fifi whose life ambition
is to become a fashionable dressmaker. Acquaintance
leads to love and the two are separated when his
call to the front arrives. The two do not meet
again in France. Scenes shift to an Illinois country
town in 1925 where Billy is a cloak store manager
for McGregor, an owner whose merchandising ideas
are thirty years behind time. Taking advantage of
the owner's vacation absence, Billy injects life into
the store by importing a famous "Dressmaker from
Paris" who is creating a sensation in Chicago with
her models. The small town turns out to greet the
celebrity who is accompanied by fourteen fashion
beauties. McGregor returns in time to witness the
transformation in his store despite his protests and
that of the local "reformers.'' Anyway, the show
is a success as Billy and Fifi again meet and wind
up at the marriage altar.
VU IDE-AWAKE exhibitors will capitalize
this production for its appeal to women
is irresistible. And the gayety of the fashion
show, with fourteen beautiful models, will
also attract the men folk. The picture is
pleasing, entertaining, timely, and has a fun
plot based on small-town comedy that
should pull the crowds. It's a genuine fash-
ion show revue with plenty of spice and
color, yet clean and interesting.
Of course, women will clamor to see the
newest Parisian styles. And the fourteen
models round out a splendid fashion exhibit
amidst scenes and a plot that will appeal to
most any audience anywhere. It has comedy
of a kind that always entertains — the small
town Hezekiahs welcoming their first op-
portunity to see a company of gayly dressed
pretty girls coming for a "show-off."
The story appeal lies in the love plot born
abroad during the war that ends in a small
American rural community. Here is pic-
tured the realization of a poor girl's ambi-
tion to become famous in the dressmaking
art and the commotion it causes in the small
town where her Parisian ideas are injected
into country merchandising methods. The
play is rich in funny situations with a story
that never grows old.
Picture to yourself the effect of the news
announcement in any rural town, about a
famous dressmaker from Paris, surrounded
with pretty cloak models as coming to stage
a public exhibition. Imagine the event that
is observed by the whole town, civic bodies
turning out with brass bands, parades and
the "elite" of the country, gathering at the
railway station to meet the girls. And you
can also figure the consequences of married
men being appointed on the committee to
entertain the girls. You will then under-
stand why the event turns into a riot and
the "good women" of the town decide to
mob the dressmaker.
With a plot that is old but ever new,
Leatrice Joy again comes to the forefront
in her depiction of the nervous temperament
that characterizes the wide-awake French
girl. She does splendid work. Ernest Tor-
rence, as the backwoods merchant, slow to
become "modernized," excels his former ef-
forts, and Mildred Harris is given a pleas-
ing role that appeals. Allan Forest does par-
ticularly well in the lead, a difficult role.
With the number of pretty girls as models,
fancy gowns and gay surroundings, the pic-
ture is rounded out as one of the season's
most timely offerings.
Exploit the production by advertising it as
the fashion shown of 1925. Make arrange-
ments with your merchants for a fashion
revue of their newest gowns as a prologue
to the feature. This will complete a show
which will draw big if properly advertised.
"THE TRAIL RIDER"
"THE TRAIL RIDER." Fox Photoplay.
Author, George W. Ogden. Director, W.
S; Van Dyke. Length, 4,752 Feet.
CAST AND SYNOPSIS
Tex Hartwell Buck Jones
Sally McCoy Nancy Deever
Fanny Goodnight Lucy Fox
Jim Mackey Carl Stockdale
Dee Win:h Jack MacDonald
Uncle Boley George Berre.
Barber Ollie Jacques Rollens
Malcolm Duncan Will Walling
Tex Hartwell comes to the aid of an old cobbler
when the latter is attacked by a banker notorious for
his miserly customs. The cobbler is grateful to Tex
and anxious to show his gratitude. The only way
he can figure out a reward is to fix Tex out with
a cowboy rig. This he does, giving lex an array
of chaps and guns, formerly the property of a couple
of the cobbler's dead friends. Tex shows himself
so quick on the trigger that he is hired as trail
rider by a ranch owner. At the start he fails to
make good but eventually convinces his boss that
he is worthy of trust and wins a pretty girl for
his wife.
A LIVELY Westerner which ought to make
good as a program attraction anywhere !
The plot is a bit conventional, but thanks to
skilful treatment by Director Van Dyke, as-
sisted by a thoroughly competent cast, the
action buzzes along merrily through the en-
tire five reels, and the net result is a picture
which should make a hit wherever breezy
melodrama is in demand.
Hero Tex Hartwell shows such ability to
take care of himself and others when it
comes to handling a gun that he obtains the
desire of his life — a job as trail rider for a
cattle king. In the beginning some smart
comedy stuff is staged when Tex interferes
in behalf of the old cobbler who is pestered
by the skinflint banker, throws the latter out
of doors, and incidentally plays hob with the
fixtures.
His job with the ranch-owner is the pre-
vention of a scheme fostered by a rival
bunch of cattlemen to drive diseased steers
through a certain section of land. He fails
at first and encounters the wrath of his boss
but makes good in the long run through his
unequalled gunplay.
Taken on the whole, 'The Trail Rider" is
an excellent ■ example of what fine results
can be reached with familiar literary material
when properly directed. There is never a let-
up in the action, which travels at a snappy
pace from start to finish, the situations inter
lock smoothly and there is plenty of sus-
pense.
One of the picture's strong points is the
fact that the director has injected a gener-
ous measure of timely comedy into the ad-
ventures of the hard-riding, swift-shooting
hero. Tex Harwell's pursuit of the cattle-
rustlers is shot through with thrills that get
home every time, but there's always a sug-
gestion of humor in the background which
balances the melodrama nicely.
Toward the last, when the man hunt is in
full swing, one virile scene hurtles fast on
the heels of its predecessor. Tex is ever in
evidence, riding like a demon and scattering
his foes, who fly like straws before the wind.
An excellent climax is achieved.
Buck Jones is immense in the role of Tex
Hartwell. Heretofore he has scored princi-
pally as an athlete of extraordinary agility
and strength. In this film he proves that he
can act as well as display horsemanship. He
is well supported. Nancy Deever is a fas-
cinating heroine and other members of the
company contribute heavily to the film's suc-
cess.
Play up Buck Jones as your biggest bet.
Stress his comedy work as well as his stunt
stuff. This is one of the best vehicles in
which he has appeared and you needn't be
afraid to boost it. If your patrons want
thrills, romance and fun they will enjoy this
feature.
"THE GOOSE
HANGS HIGH"
"THE GOOSE HANGS HIGH." Para-
mount Photoplay. Author, Lewis Beach.
Director, James Cruse. Length, 6.172 Feet.
CAST AND SYNOPSIS
Lois Ingals Constance Bennett
Eunice Ingals Myrt.e Stedman
Bernard Ingals George Irving
Dagmar Carroll Esther Ralston
Hugh Ingals William R. Otis, Jr.
Bradley Ingals Edward Peil, Jr.
Granny Gertrude Claire
Elliott Kimberly James A. Marcus
Rhoda Anne Schaefer
Noel Derby Z. Wall Covington
Mazie Cecifle Evans-
When their children, Hugh, Lois and Bradley,
come home for Christmas, Mr. and Mrs. Ingals,
although financially distressed, do their utmost to
give them a good time. But the young folks,
thoughtless and selfish, plunge into extravagant
pleasures. Ingals, weary of the struggle and pestered
by a political boss resigns his job as city assessor,
regardless of threatened ruin. Then grandmother, a
strong-minded old lady, takes matters in hand. She
lays the law down to the children, who realize that
it is necessary to turn over a new leaf. They decide
to help their parents and do so. Ingals gets a
better position and everything ends happily.
A BRIGHT and pleasing comedy drama
with the human interest angle developed
to the utmost, "The Goose Hangs High" can
he listed as an attraction suited to the needs
of all classes of theatres. It should prove a
lucrative box-office card.
James Cruze has directed the feature with
his usual fine judgment. It would have been
an ideal film for the Christmas holiday sea-
son, but even at the present time it stands
out as a picture possessing universal appeal
and drawing power.
The stage play from which it was adapted
had a long and successful run and the in-
dications are that the screen version will also
win widespread popularity. Few changes
have been made in the original plot and the
dialogue as conceived by the author is freely
reproduced in the sub-titles with excellent
results.
The story deals with middle class small
town life, the love of parents for youngsters
who are ultra-modern and unconsciously sel-
fish, ruin threatens the old folks, until a wise
grandmother takes charge of matters, lectures
the fast-traveling sons and daughter, makes
them see the error of their ways and brings
about a reformation, when, as the old adage
has it — "everything is lovely and the goose
hangs high."
It's a simple tale and all the more effective
because of its simplicity. There's a good
moral pointed, without any unnecessary
preaching, and we venture to say that most
people will respond favorably to the many
cleverly handled emotional sequences, deftly
mingled with neat comedy touches, which
fill out six reels, with never an inch of
superfluous footage.
Great credit is due Myrtle Stedman and
George Irving in their respective roles of
mother and father. Their characterizations
are notable for perfect freedom from over-
acting, they win your sympathy right at the
start and hold it to the finish. William Otis,
as the older son, does excellent work and
Constance Bennet is charming and convinc-
ing as the flapper daughter.
The photography throughout is of first-
grade quality. The interiors are handsomely
filmed and pretty exteriors abound, with
some very attractive long shots and excellent
lighting.
Refer to the hit made by the stage play
in your exploitation. Play up Director James
Cruze, the man who made "The Covered
Wagon," and feature Myrtle Stedman,
George Irving, Constance Bennett and Wil-
liam Otis. Make the most of the title, which
means much because of the stage success.
March 28, 1925
Page 53
A Striking Collection of
America's Beautiful Theatres
The Everett Theatre, Wash., showing the marble pillared flower garden, organ grilles and the mural decorations.
New Everett Theatre
Everett, Washington
ISING within five months
from the ashes of the his-
toric old Everett Theatre,
Everett, Wash., the new
quarter million dollar
Everett Theatre is an
outstanding achievement, typifying all that
is comfortable, rich and dignified in modern
theatre construction. The house stands on
Colby Avenue, between Hewitt and Wall, on a site 70 feet
by 110 feet.
While the exterior is almost severe in its lines, the build-
ing is of such admirable proportions that its beauty lies in
its simplicity. The walls are of cream colored brick
trimmed in delicate ornamentations of terra cotta. The
wide expanse of the building front is broken by five long
French windows, the center one being a tall arch with a
highlight of stained glass. A massive marquee extends the
entire width of the building. Beneath it the walls are of
glazed white brick with baseboards of onyx. Four bronze
frames are set flush into this lower wall for displays of
photographs, announcements and posters.
Three wide double doors, placed diagonally, across the
left and to the left of the onyx and mahogany box-office,
A new theatre, built upon the
ashes of the old at a cost of
a quarter of a million dollars,
and worth the expenditure.
mark the main entrance. The doors are
of heavily veneered Philippine mahogany,
paneled with monogrammed and bordered
panels of blue velour. Within, the buildr
ing which follows the Italian Renaissance,
is a revelation of exquisite coloring, fault-
less lighting and rich furnishing, the details of the interior
being submerged in the general effect.
The foyer, which extends the width of the building, curv-
ing slightly, is a harmonious blending of the predominating
shades of blue, rose and gold tones. It is carpeted as are
the ramp, and aisles, with a beautiful Hartford-Saxony
pattern in blue and gray, similar to that of Grauman's mil-
lion dollar house in Los Angeles. Carpets are laid over inch
thick horse hair padding, and one thousand yards were re-
quired costing $10.60 per yard. To the left at one end of
the foyer, a broad double stairway leads to the mezzanine
floor, general lounge and rest rooms. Just inside of the
main entrance doors and to the right, a broad ramp extend-
ing in a graceful curve gives entrance to the lounge. This
ramp is railed off by a marble balustrade, perfectly matched,
and the outer wall is paneled with a base of marble. Three
crystal cut glass bowls with crystal bead chains, give a soft
light to the lobby. All aisle drapes, foyer openings, etc., are
Page 54
Exhibitors Trade Review
An alcove in the main lounge of the new Everett Theatre.
Note the old-fashioned lanterns and the writing desk.
curtained with a wonderful shade of sapphire blue. Poly-
chrome borders combining a soft harmony of colors shot
with gold complete the whole. Walls are stippled, produc-
ing a mottled undertone effect that is unique and attractive.
Within the auditorium the walls are of deep cream, set-
ting off the features of the interior. One of the most strik-
ing of these features is the decorative light dome adorning
the ceiling. It is in the form of a huge wreath, with all
lights concealed. Flooding across the center of this wreath
under control from the booth, is a never ending combina-
tion of lighting effects so arranged as to be operated in a
continuous action, the tones blending without interruption,
suffusing the auditorium, walls and curtain most effectively.
AT either side of the stage, beneath the organ grilles,
which are highlighted in rose and gold, are handsome
flower gardens set off from the auditorium by marble pillars.
The proscenium arch is 28 feet wide and 24 feet high.
The stage is slightly smaller than in the former house, 68
feet by 30 feet, the proscenium wall having been set for-
ward about ten feet to allow for increased seating capacity.
The day curtain is of blue velour of the same type as the
one recently installed in the Seattle Orpheum at a cost" of
more than $8,000. It draws straight back at the sides in
rich folds, disclosing a side curtain effect, bordered with
velvet, boxing in the screen, making an effective frame for
the projection of pictures. A rich valance, ornamented with
gold embroidery and fringed with dull gold, sets off both
stage and curtain.
The projection booth, which is modern and fireproof, is
centered at the head of the main auditorium. It is spacious
and is fully equipped with all modern devices for the best
in projection: two of the latest type Simplex projectors,
an effect machine, Brenckert spot-dissolving stereopticon
and dimmers. Toilet and washbowl have been installed
in the booth.
Carried on a massive seventeen-ton steel girder the
spacious balcony extends almost twenty feet further to-
wards the stage than in the old house. Footings of the
girder reach down about 23 feet below the auditorium floor.
The balcony pitch is the same degree as that of the lower
floor. It is practically straight across the front, making
every seat in the house a splendid view seat.
The seats are worthy of special comment. They are
specially designed by the Heywood- Wakefield Company,
through B. F. Shearer, Inc., of Seattle, and afford the rest
and relaxation of a Morris chair. This was the first ship-
ment of spring-to-the-edge seats made for a Northwest the-
atre. Seats are of silver gray, monogrammed and upholf-
stered in blue leather with backs of gray and blue etched
velour.
Special mention must be accorded the rest rooms, which
present an atmosphere of luxury and beauty equaled only
in the finest drawing room. Entered at the head of the
ramp, the lounge gives the effect of several rooms opening
one from the other, with its broad, low arches. It is richly
carpeted, and is lavishly furnished with velour upholstered
overstuffed davenports, easy chairs and period furniture of
rare design and upholstery. Elaborate prismatic chande-
liers pendant from the ceiling help to complete the effect.
Long tables, elaborated with treasured tapestry runneis,
and dimly glowing silk shaded lamps, ferns on mahogany
pedestals, an inviting niche up a pair of stairs, disclosing a
spinet desk and built in seats, provide desirable and charm-
ing places for a tete-a-tete. Grouped around at dall openings
and doorways are charming old-fashioned street lanterns.
To the right, the women's lavatory and dressing room, taste-
fully furnished in wicker ivory furniture, upholstered in
cretonne, gives an air of added charm.
FROM the center of the lounge, a broad stairway leads up
into the balcony, making an attractive picture, and com-
pleting the atmosphere of the lounge itself, at the same time
breaking the ascent from the foyer, by making it necessary
to cross the lounge.
Too much cannot be said of the precautions that have
been taken to make the new Everett fireproof in every
respect. There is so little wood or combustible material
throughout the structure that it would make but a small
bonfire if piled together. Construction involved the placing
of many huge steel supports, and the building is concrete
throughout. Twelve exits have been provided making it
possible to empty the entire house within three to four
minutes. An additional feature in fire prevention, entirely
new, is the fusible link skylight system, whereby in
stage scenery should catch fire, the asbestos curfain could
be dropped, the skylights sprung and all smoke and fire
prevented from entering the auditorium or other parts of
the building.
The heating and ventilating system is of the very latest
type, with the air drawn in, washed, tempered and distrib-
uted so as to maintain an even temperature, at the same
time changing the air completely every twelve minutes.
The Ladies' Rest Room of the Everett Theatre, furnished in
wicker and cretonnes, and a rose bordered gray carpet.
March 21, 192b
Page 55
A large Kimball organ, designed
by C. M. Balcom, Kimball expert,
embraces all the latest develop-
ments and is the last word in uni-
fication.
Pilz & Swanson of the Star
Amusement Company own the
New Everett Theatre, and the
management of the house is in the
capable hands of D. G. Inverarity,
pioneer showman, who is of the old
school, and gives a management
that is efficient, courteous and com-
plete.
To the firm of B. F. Shearer,
The marble and tile lobby of the Everett.
Inc., who executed the complete
contract for lights, decorations,
furnishings, seats, carpets, drapes,
and complete booth equipment, be-
longs a large share of the credit
for the skill and atmosphere of the
house. All work was done under
the supervision of Mr. Shearer,
and of his decoration expert, A. M.
Larson, a member of his firm. The
Everett is an achievement and will
long be used in favorable compari-
son as one of the Pacific North-
west's leading theatres.
Why
the Great Neck Theatre
Was a "Flop"
- - - And Why It Never Will Be Again
By IRVING LESSER
YOU can't take an Eskimo and expect him to acclimate
himself quite readily in the South Sea Isles. Every
man to his trade — or place. I use this illustration,
not because it is the best — since it is a long stretch of the
imagination to be sure —
but because I want to get
at the point of this treatise.
Too many persons have
that strange misunder-
standing of trying to
change around — trying
their hands at this and at
that. They seem to feel
that their friends or per-
sons they know are doing g
something that can be done
just as easily by them-
selves. So they open a
factory, or a cigar store —
but more often they open
a theatre. "It is so easy to
run. All you've got to do
is buy a few pictures, hire .
a pianist and then sit down !
and collect the shekels
with a baker's shovel," It's the same theatre, but this time it
they say, as they make the name "Great Neck Playhouse,
their first payment for the
ground. Later they call in a theatre builder — and tlu
show is on.
WHY IS IT? Why do people like to transplant them-
selves? Is it human to err, or is it fatal? Fatal —
of course, but why have so few people left their chosen
lines, and trying to become showmen they have failed?
Because to be a Showman you've got to associate with
Showmen; you've got to read the papers and magazines
brimming over with Showman's news ; you've got to know
psychology as to what sort of film will please and what sort
should be shunned. This does not come to one simply with
the taking over of a lease or the hiring of a projectionist.
It takes more than that. It takes a combination of many
things, all of which I shall discourse upon shortly.
Theatre psychology is a peculiar thing. What will roll
up a small fortune for a Showman in New York may prove
disastrous to a theatre-man in some distant city. Thus,
psychology plays a great part in managing a house. The
proper environment for the patron is another essential
element that so many of these "butter and egg men" over-
look. Oft-times, after the
house is built — and more
often than not they are
things of beauty — there is
something lacking. Patrons
fail to come, atmosphere is
heavy and the general ap-
pearance of the house is
that of a beautiful woman
who does not know how to
act in the highest of so-
ciety. It is a thing of
beauty placed in a morose
spot, depreciating in pres-
tige. The location of the
house is fine, the interior
and exterior are beautiful,
the neighborhood is as ex-
cellent as one may ever
hope for — pleasant people
and surroundings, but alas,
business is poor. What is
the trouble ? Simply the
transplanting. of the
Eskimo to the Tropical South Sea Isles !
is a successful theatre that bears
" Great Neck, Long Island.
SUCH was the condition of the sumptuous Great Neck
Playhouse, when I took it over not so many weeks ago.
Standing on one of the best business streets, situated in a
town that is beautifully located in the finest part of Long
Island, the Great Neck Playhouse was losing money. From
outward appearances one would have to do much thinking
to say why business should be so poor — but the interior
told the story. The pictures were chosen with little care,
the music was dispensed by men who were handicapped by
a depleted orchestra. The theatre was built by a very
splendid man, a man who had amassed a comfortable for-
tune from selling food-stuffs. He was a respected man
in the community and his opening a theatre was not
prompted solely bv mercenary gain. Local and community
pride prompted his purchase, as well as the desire to "clean-
Page 56
Exhibitors Trade Review
up some of the easy theatre money floating
around." The former was the stronger, but
this fine Great Neck citizen entered a busi-
ness in which he was not versed. He did
not know exploitation, the great value of
publicity and advertising campaigns devised
both economically and effectively — he did not
know the tremendous power a splendid or-
chestra under a capable leader has in gain-
ing and holding. Yes — he tried very hard
to put the Playhouse over, but of no avail.
It just wouldn't — that's all ! I liked the
theatre- — I liked the location — and I knew
what the trouble was. So I purchased the
Great Neck Playhouse at a terrific price and
I intend to "put it over !"
The first thing I did was to make my
"Opening Night" one that Great Neck will
remember for a long time to come. I recom-
mend this idea absolutely in all communities,
cities or small towns, if for no other reason
t' n to make the locality proud of "its the-
a; " Local pride is a tremendous item.
T n work for you — or against you. I
wanted the citizens with me from the start,
so i put aside a certain number of seats to
be sold to my clientele-to-be .... and
the rest of the house was given over to
celebrities. The writing world rubbed elbows
with the musical world, stage stars met
screen stars, such notables as Johnny Hines,
Gene Buck, Con Conrad, Jack Hazzard acted
in ceremonial positions on the stage. Amer-
ican "aces" from nearby Mitchell Field,
Broadway figures, beauties from one or two
of the better-known night clubs, such as El
Fay — all were invited. I wanted to create
a "big city" atmosphere and I wanted the
opening to be something we'd all be proud
of. I wanted my future patron-friends to
feel that the Playhouse was to be their thea-
tre, and I think my "opening night" did
much in starting the theatre off at scratch
instead of handicapped by its former loss of
business. This is something that every ex-
hibitor, every showman should giv.e thought
IRVING LESSER, Producer
and Showman believes:
"That it pays to read the maga-
zines brimming over with Show
man's news ....
"That running a theatre is more
than just building a theatre. . . .
"That many "flops" are caused by
not studying your people, your com-
munity ....
"That music, planned advertising
and exploitation, as well as good ad-
vertising, are as essential as the
films themselves ....
"That we need never fear the
"blue laws" and others of this class,
if we help mould good citizens
through carefully planned pro-
grams "
to. I place it in the same category with the
live-wire salesman who does his very best
to impress at the first meeting with a "hard
man to sell." The should-be patrons are
"hard men and women to sell" and first im-
pressions go a long, long way.
I also intend to resort to all present known
methods of publicizing and advertising and
exploiting. In looking over my ground I
know that it would be suicidal to try the
ballyhoo-sort of advertising, so I shall con-
tent myself with dignified, forceful printed
matter. Here again the psychology of your
patrons must be carefully studied. Every
city or town is not ripe for ballyhoos and
the sensation-creating type of exploitation,
so (he wise Showman must study his mar-
ket in this direction. That is what I intend
doing, and I am quite sure watching this
phase of the business will pay handsome divi-
dends. Every community appreciates a care-
ful, cleverly executed campaign of this na-
ture and such campaigns do much in aiding
the exhibitor who is in busines to stay.
I also intend planting the house with a fine
reputation for worthwhile music. "Roxy"
has done it with extravaganza-orchestral
overtures and musicals. Reisenfeld is doing
it with his "classical jazz." Music is a great
part of the American home. I am sure the
radio would not mean half as much to all
of us if music were not such a necessary diet
of living.
All in all the Great Neck Playhouse must
go over ! I want it to go over — not for my
sake alone, but for the film world at large.
Good theatres, good films, good music all aid
in moulding better citizens, and if we — I
speak now of the industry in its entirety —
unite in doing this we are- not only making
money, but we are doing a great good to
mankind and we need never fear "blue laws"
and others in this despicable class. Let us
do all this — and "flops," happily, will be rare
and seldom. And when they do come — we
know that it is because a "butter and egg
man" has left his own fold.
The severe Roman front of the Miller
Theatre in Wichita, Kans., is not so se-
vere when one really studies the details
of the architectural efforts put into it. It
certainly is a business-like house.
Harrisburg, Pennsylvania, claims this
gem, the New Regent Theatre, which
proves conclusively that a narrow seating
space does not necessarily have to de-
tract from the beauty of arrangement of
the seats. The lattice work gives the
auditorium a summer-garden atmosphere.
Wherein Does Your
Theatre Differ
from Others?
Little odds and ends will
sometimes take an otherwise
ordinary theatre and make it
the pride of the city.
Here is a fine example of how a theatre
can be made attractive even though it
seems to be but part of a three story
brick building. There is nothing gaudy
or spectacular about this Strand Theatre
in Ashville, Tennessee, but still, there is
something homey about the entrance. It
looks like a real little neighborhood house.
The Hippodrome in Reading, Pennsyl-
vania, gives the impression that it is built
for business and S. R. O. signs aplenty.
Not an inch of frontage space has been
wasted, nor either has any been detracted
from the beauty because of the saving.
Another instance of the narrow theatre
is this G. B. Ten Eyke's Orpheum Thea-
tre seating 900 people in the city of
Trenton, New Jersey. The detailed con-
struction of the auditorium is above the
average, the side boxes especially being
worthy of some very careful study.
March 28, 1925
Page 57
%eal
Erwin S.
Kleeblatt Press
PRINTING
351-355 West 52nd Street
New York City
Telephone Circle 2451-2452
(& VERY business has its
ideals and ambitions; its
personnel, products and
methods of sale. Printing
is the art of bringing these
elements together in one
compact, representative,
harmonious whole. Your
printing should express
the advantage there is in
specialized skill, for good
printing, like a good man,
will live long to the ends
of usefulness and service
Page 58
Exhibitors Trade Review
PEP UP YOUR SHOW and add PRESTIGE TO YOUR THEATRE
with
MOVING COLOR LIGHTING AT ITS BEST
by the
PLEASE AND ENTRANCE
YOUR PATRONS in a multi-
tude of different ways and bring
your theatre down-to-date with
this latest creation.
Made in a variety of sizes to
suit your individual requirements.
Write at once stating seating
capacity of your theatre and ap-
proximate distance from booth to
stage and we will give you com-
plete information how this effec-
tive entertainment INCREASES
BOX-OFFICE RECEIPTSaway
in excess of the expenditure.
BRENKERT COMBINATION PROJECTOR
(Patents Pending)
(Not a dissolver stereopticon)
Address
BRENKERT LIGHT PROJECTION CO.
Pioneer designers and manufacturers long distance projection apparatus
DETROIT, MICH.
The BOX OFFICE VALUE
of
BETTER EQUIPMENT
AND YOUR \7 C GOOD SEATING, PROJECTION,
DAILY RECEIPTS V D DECORATING, MUSIC, ETC.
IS FULLY DISCUSSED IN EACH
MONTHLY EQUIPMENT NUMBER
OF EXHIBITORS TRADE REVIEW
A BUYING GUIDE—
to the best kind of each type of equipment, is to be found in
each one of these issues — and our Equipment Department will
readily answer all questions addressed to it.
Use Exhibitors Trade Review For All Your Buying
$2.00 Will Bring the Exhibitors Trade Review to You Each Week
March 28, 1925
Page 59
Front and side view of the
Grand Theatre, Keokuk,
Iowa, recently opened by the
Baker Amusement Company
with First National's Norma
Talmadge successful photo-
drama, "The Only Woman." "
GRAND THEATRE
Keokuk, Iowa
"TTTHEN the Grand Theatre, Keokuk,
W Iowa, burned down some fifteen months
ago, Myrle F. Baker determined to give
the town as fine a motion picture house as
might be constructed. And when the New
Grand was recently opened, he saw the
fruition of his dreams.
The handsome playhouse cost in the neigh-
borhod of $150,000. The architecture is sim-
ple, and the building itself is built of brick
and steel. It is thoroughly fireproof through-
out.
The exterior is of yellow mat brick, and
the doors are an imitation antique bronze.
The marquee is decorated to match the other
trimmings. The lobby is floored with red tile,
and is ornamented with marble and plaster
friezes.
Double doors lead from the lobby into the
foyer. This is carpeted and ornamented
with candelabra light fixtures. Leaded glass
doors separate the foyer from the auditorium.
The latter is done in walnut tones, and
plaster ornaments are on the walls.
Special care has been given to make the
theatre perfectly safe. There are twice as
many exits as in the old theatre, and all of
them are lighted by a system independent of
the regular house equipment.
'T'HE view of the screen is unobstructed in
■*■ any part of the house. The balcony is of
cantilever construction, and there are no
No longer are fine theatres built only
for the delight of those who dwell in
the largest cities. Smaller towns are
now possessed of as beautiful play-
houses as may be found anywhere.
One example is the Grand Theatre,
Keokuk, Iowa, recently opened by the
Baker Amusement Company.
posts or girders. The total seating capacity
of the house is 1,040.
Clusters of lights hang under the balcony,
and in the auditorium ttiere are clusters of
lights arranged like candelabras. These
chandeliers are of wrought iron, as are the
side lights.
A solid concrete slab makes the main
floor and foyer, and others have been poured
for the steps and balcony construction. There
are two balconies separated by a walnut rail.
The mezzanine floor is occupied by offices,
while rest rooms may be found at either
side of the entrance foyer.
The organ console is at the left on the
main floor, and the pipes go up behind orna-
mental grill work on one side.
The orchestra pit has two levels. One will
be used for the regular orchestra, the other
leaving ample space for an augmented or-
chestra which will be used upon special oc-
casions.
THHE stage is 30 feet deep, 69 feet wide and
■"■ 56 feet high, giving space for prologs or
other acts. Construction from the proscenium
arch to the back wall of the stage is of
masonry and steel. The stage is protected by
a sprinkler system. There is a fireproof cur-
tain and fireproof doors lead off stage. The
plush curtain will either part in the center,
or may be raised by means of a weight
system.
The ventilation system furnishes 31,000
cubic feet of air per minute. This is pro-
vided by a fan measuring 55 inches in diame-
ter. The air is heated to a temperature of 70
degrees before being blown into the theatre.
The theatre is dedicated to the people of
Keokuk by the Baker Amusement Company,
and everything about it is designed to give
them the utmost in comfort and entertain-
ment.
The theatre runs four shows a day. A
matinee and three evening performances,
first of which is scheduled for 6 :30 P. M.
Admission, as a rule, is 30 cents for the or-
chestra, 20 cents for a balcony seat, and 10
cents for children. In the event of specially
flne programs the charge is increased to 25
cents and 40 cents.
The lighting arrangements were cared for
by the Keokuk Electric Company, while the
H. B. Nelson Construction- Company ot
Davenport, Iowa, were the general contract-
ors on the job.
Here are two interiors worthy of some study. The one above
is the Rialto Theatre, Lockport, N. Y. It has a rather un-
usual arrangement of the ceiling allowing for quite a variety
of decorative work. The other is the Tivoli Theatre, Chatta-
nooga, Tenn., with its tiers and tiers of seats. This certainly
is an example of an efficient use of every inch of seating space.
Page 60
Exhibitors Trade Review
0
This curtain, a magnificent work of art, is one of the handsome appointments of the Stanley Theatre, Philadelphia.
Exceptional Scenes From Two
of America's Leading Theatres
The sumptuous lobby of the Brooklyn Mark Strand Theatre, Brooklyn, N. Y„ is the last word in theatre construction.
March 28, 1925
The management of the Capitol Theatre, Dallas, Texas,
evidently believes in plenty of illumination of an artistic
nature. The entire front of the house is studded with electric
bulbs. Judging from the mob here Universal's "The Hunch-
back of No^re Dame" was a winner in Dallas. One would
almost think that admission to this theatre was free.
B. S. Moss Colony, N. Y. The exterior is unique with a
hint of the Egyptian in its unusual lines. A huge electric
sign covering almost half the front affords fine exploitation.
Norma Talmadge in First National's big picture "The Lady"
was the second attraction to be shown at this new house.
Pags 61
In Loew's State Theatre in Los Angeles, the theatre is only
part of the investment, the whole building being the property
of the Loew organization. This gives an unusual opportunity
for exploitation, one sign bearing the name of the theatre.
The crowds in front of the theatre attest to the popularity
of First National's popular "Inez From Hollywood."
The Rialto Theatre, Denver, Colorado, has an exceptionally
brilliant and effective display of lights, even to the lamp posts
in front of the house. Paramount's "A Sainted Devil" was
the attraction with Rudolph Valentino as the star. The attrac-
tive light display is a sign of good showmanship knowledge.
Page 62
Exhibitors Trade Review
G a trick Th ea tre
Duluth, Minn.
THE GARRICK THEATRE, Duluth, Minnesota, under
the management of Finkelstein and Ruben, with P. F.
Schwie as the resident manager, has successfully intro-
duced the combination of theatre entertainment and ballroom
dancing. The Garrick's Ballroom was made a part of the
regular theatre program starting on New Year's Night.
Approximately $25,000 was spent in remodeling the former
offices of the Duluth Theatre Company into a beautiful ball-
room. The amusement innovation embracing the theatre pro-
gram and ballroom dancing is not paralleled in the country.*
Among theatre-men there undoubtedly is a thought as to the
class of patrons such a unique combination would bring. Con-
siderable thought was given to this problem and predictions
were made that the new attraction would attract only the better
■class of theatre patrons. Previous to the
opening announcement nothing was said as
how the Ballroom would be conducted.
View of the ball
Theatre, Duluth,
-room and the dance orchestra, Garrick
Minn. This innovation met with success.
to
The publicity dwelt only on the beauty and
attractiveness of the new feature.
BIG NEWSPAPER ADS
The opening gun was fired and a page
spread in each of the two daily newspapers
was carried. In this page spread the an-
nouncement of Mr. Scwhie's engagement of
no other than Frank E. Piper as the super-
vising director of the Ballroom. Mr. Piper
is a man of enviable reputation, a dancing
master of national prominence and a former
business manager of the Duluth Chamber of
Commerce. This announcement in itself was
the answer as to how the Garrick Ballroom
Partial view of the tea and check rooms of the new ball-room.
would be conducted when the announce-
ment was first made that the Garrick Theatre
would add another unit to their amuse-
ment program in the way of a ballroom,
there was much speculation as to just exactly
what patronage would be gained both in
number and type.
Mr. Scwhie's contention that the ballroom
conducted under the proper environment
such as management, surroundings, music,
etc., was that only the better class of clien-
tele would predominate. This contention
has been entirely borne out since the opening
January 1st. In fact, the patronage to the
ballroom exceeds all expectations for the
reason that the patrons feel that they are
not under a certain surveillance but are
dancing as guests of a large party.
. No set rules have been displayed regard-
ing dancing but in the event of rather ex-
treme dancing a polite floorman advises the
party that a moderation would be appreci-
ated. The Garrick policy is a change of
program every Saturday and since the ball-
room has been opened a surprising number
of patrons have returned two and three
times especially to dance in the Garrick's
Ballroom. In addition, the ballroom ad-
dition has stimulated many parties of 15 or
20 coming to the Garrick and dancing after-
wards.
TWO ORCHESTRAS
In advance notices in the newspapers, the
theatre magazine and on the screen, the Gar-
rick promised the finest
dance floor, the best
music and most ideal
conditions for its patrons
who cared to dance. Each
part of this promise has
been fulfilled.
Music for the New
Ballroom is provided by
an orchestra separate
from the regular Gar-
rick pit orchestra. The
ballroom orchestra has
been titled "The Seren-
ades" and are under the
direction of Maurice F.
Lavick, one of the most
popular musical directors
in Duluth. Shortly be-
fore the opening of the
ballroom on New Year's
night, the Serenaders
were booked as the stage
attraction at the Gar-
rick. Theatre. The boys
made a very commend-
able showing and that, in
turn, made for real pub-
licity. The orchestra had
been in rehearsal eight months prior to the
opening. The Serenaders were very much in
demand for the brilliant social events of the
city, including the famous Charity Ball and
the New Year's Eve Ball at the exclusive
Kitchie Gammi Club, adding even more pub-
licity for the ballroom.
BEAUTIFUL COLOR SCHEMES
The Ball-room measures 70 x 70 feet. The
cushion made floor, worked from the four
sides to a beautiful star in the center, is
ideal for dancing. The Ballroom, as well
as the Tea Room, is decorated in a black
and gold color scheme. The entire decorat-
ing was done under the direction of Her-
man Treehart of the F. & R. Decorating De-
partment at Minneapolis.
All Duluth labor was used in this work as
well as on all other parts of the building.
Perfect ventilation is assured for 22 big
windows flank the ballroom. The Kaleide-
scopic lighting effects add even more beauty
to the ballroom, the colors including red-
blue, amber and white.
The Tea Room has sixteen tables, each ac-
commodating four people. The soda fount-
ain carries all the specialties to be found at
any other tea room, and this has proven
popular with all patrons.
BALL-ROOM LET-OUT
The addition of the new ballroom as an-
other unit of the Garrick's regular program
has made the big F. & R. Theatre the amuse-
ment center of Duluth. Provisions have
been made for one-night-a-week rentals for
private theatre and dancing parties. Mr.
Fred Wolvin, prominent Duluth society man,
held the first party and over 500 guests were
present. They first viewed the theatre per-
formance from the balcony, which is
specially reserved on like occasions and later
held a mammoth dancing party in the ball-
room. This event, too, added to the popu-
larity of the new project, for all guests were
highly delighted. Other social affairs sched-
uled for the ballroom includes the annual
ball of the Shipmaster's Association and the
Junior-Senior Prom of the Central High
School.
The Garrick ballroom is a mighty attrac-
tion and consequently the theatre is crowded
every night. No advance in admission has
been made, for the advertising carries the
line that "The Ballroom Is But Another
Unit to the Garrick's Regular Program."
Several nights a week the ball-room is
open to bids for private use. This was in
answer to a most incessant recmest from the
many patrons of the theatre. The whole af-
fair is so homey that they like to hold their
own little dances and private parties in it.
Tho the revenue from this subletting amounts
to quite a bit, still it is held down to a
minimum, for the management does not want
to make a busines of it, nor does it wish to
enter into the ball-room competitive field.
After all, and it wishes it always to be re-
membered, the Garrick Theatre is a motion
picture theatre, and the ball-room is only an
added feature to its regular program of en-
tertainment for its many patrons.
All in all, this innovation to the American
theatre promises to be followed up by many
others. It is nothing new to the theatres of
the foreign lands, where all sorts of compli-
mentary rooms are part of the theatre. But
here, it is something different, and after the
novelty of the affair wears off it will not be
at all strange to see ball-rooms, tea-rooms,
etc., in the best of our theatres.
March 28, 1925
Paye 63
A 911 seat theatre
in a town of 4000
people — and its a
big paying proposi-
tion. Can you ex-
plain this feature of
the extraordinary
Newton Theatre?
A Big Time Theatre for a Small
Sized Town
WOULD you spend $118,000 to erect a
motion picture theatre in a town of
four thousand souls?
Newton, New Jersey, is such a town, and
the Newton Amusement Company, of which
Sid Samuelson is president, has an invest-
ment of the sum mentioned in the Newton
Theatre. And the investment is a paying one.
The Newton is one of the finest theatres in
the state, and in many ways eclipses the pre-
tentions of playhouses in much larger com-
munities. It is a structure to which the town
may "point with pride."
The building is constructed of brick and
steel, there being some fifty tons of the lat-
ter product used in erecting; it. It is situated
at the junction of two of the town's principal
streets, and measures 56 x 122 feet. There is
an additional 22 feet in the rear of the
theatre which is controlled by the company.
Thus at any time the present stage can be
enlarged materially.
The theatre is Colonial in style, and is
made of tapestry brick and decorated with
detailed ornamental stone work. Over the
entrance is an electric sign to blazon forth
news of the theatre's attractions. The
marquee is built of steel on a cantilever plan,
and enters the building under the stadium.
It is studded with 180 electric lights.
The front is decorated with frames in which
are display stills from present and coming
attractions, and the entire front is illumin-
ated by five 500-watt flood lights.
THE ticket booth is of Tennessee marble,
the window being of plate glass. Ticket
machines and change makers have been in-
stalled. The vestibule is decorated in brown
and gold, with an ornamental Greek frieze
done in old ivory.
The lobby carries out the decorative idea,
being ornamented in perfect keeping with
the style of the vestibule. The auditorium is
reached by ascending a few steps on either
side of the lobby.
On the right is a cozy foyer leading to a
retiring room and the check room. Here is
a drinking fountain supplied with individual
Sidney Samuelson and the Newton
Amusement Company have spent
about $118,000 to erect a strictly up-
to-date theatre in the little town of
Newton, New Jersey. The town has
proven its appreciation of the com-
pany's efforts to give it motion pic-
ture entertainment in the finest pos-
sible surroundings.
cups. The retiring room is furnished in
bronze wicker, and decorated in green and
gold.
f~\ N the left is a duplicate foyer, through
" which the smoking room is reached. This
is done in fumed oak, the furniture being
substantial and roomy, as befits a men's
room. On this side, also, are an extra ticket
booth and the office of the manager. The
latter is so situated as to allow easy access
to the auditorium, the lobby and the street.
Thus the manager is in close touch with his
theatre and located so that he may give in-
stant attention to any situation which may
arise. There is an inter-communicating tele-
phone in the office, so that the manager may
speak to any of the staff.
The seating capacity of the theatre totals
911. Of this number the orchestra floor
seats 580, the balcony 311, while the loge
accommodates 20.
The ventilating and heating systems were
installed by the Kimball people of New
York. The radiators are covered with metal
grilles
The stage is fully equipped with complete
lighting devices, including border lights, foot
lights and plugs, through which any effect
may be obtained. The stage is larger than
the usual picture stage, and is sufficiently
commodious to present vaudeville, prologs,
and so forth.
A two-manual Griffith-Black organ is used,
and is the largest pipe organ in the country.
This is played from the console in the or-
chestra pit. The pipes are built in on either
side of the proscenium arch. There is also
another organ, which may be played either
by hand or roll. This is also in the orchestra
pit.
Every seat in the stadium, or balcony,
commands full view of the entire stage, and
there are no posts to interfere with vision..
From the stadium the projection room is
reached by means of a short ladder. The
Newton is equipped with Powers projector,
Morelite lamps, Hoertner transverter and'
Brenkert stereopticons. The projection room
is completely cut off from the rest of the
house by means of fireproof doors and auto-
matic fireproof shutters.
From the projection room another ladder
leads to an attic. From here the main audi-
torium lighting is controlled. Through this
attic the ventilating chamber is reached.
There are four Typhoon fans on a concrete
platform connected directly with the steel
frame of the building.
A LL exit lights and other emergency lights
^* are entirely independent of the main,
lighting system.
All equipment was designed by Ben H\
Krey, a consulting electrical engineer of
New York City, and was installed by the
General Electric Company.
The architects were Reilly & Hall, of New
York. Sidney E. Samuelson is president and
managing director of the Newton Amuse-
ment Company.
The present policy of the house is to show
five pictures weekly. The programs are di-
versified, and care is given to the musical
presentation. The house staff consists of six
persons.
Quite naturally Mr. Samuelson is enthusi-
astic over the enterprise. The theatre had its
premiere on May 15, 1924, and during the
year of its existence has fully justified the
confidence of its operators that folks in smalt
towns are appreciative of first-class enter-
tainment.
Page 64
Exhibitors Trade Review
The spacious balcony of the Rialto
The front of the beautiful Rialto Theatre, Omaha, Nebraska,
would lead one to anticipate, and correctly so, the many
unique and aesthetically satisfying features of the interiors.
The magnificence cf the walls of the
Rialto were even talked about in the
magazines that catered to the artist folk.
• • •
• .•• •
The Rialto Theatre
Omaha, Nebraska
The Rialto Theatre, managed by A. H. Blank and
owned by the B'ank Realty Company, is justly
one of the show p!aces of Omaha. Nothing —
neither expense, time, nor effort has been spared
to make this a "theatre beautiful."
Seldom has a more luxuriant setting for a screen been seen
than this which is had in the pride of Omaha, the "Rialto."
All the beautiful odds and ends were not
exhausted in the front and interior. The
rest rooms also came in for their share.
March 28, 1925
Page 65
Here is the main audi-
torium of the Chadwick The-
atre, looking towards the
stage, with the hugh Wur-
litzer organ showing promi-
nently in its new home.
The Chadwick Theatre
Suffolk, Va.
o
N Saturday, January 24, 1925, the fol-
lowing item appeared in the Suffolk
Neivs, of Suffolk, Va. :
"Two events of unusual importance, the
first to the people of Suffolk and Virginia
generally, the second to all of the movie
fans of the United States will take place in
Suffolk Monday evening at six o'clock when
the doors of the Chadwick Theatre will be
thrown open for the first performance in,
the city's magnificent $125,000 temple of the
silent drama.
Ranking first in importance, from the5
standpoint of citizens of this community,
will be the opening of the Chadwick. Run-
ning a close second, and from the national
viewpoint, of far greater moment, will be
the world premiere of the Paramount pro-
duction, "The Top of the World," made
from the novel of the same name by Ethel
M. Dell.
DREAM REALIZED
And it was quite an event, too, for
the completion of the Chadwick marked
the realization of the dream of H. C. Ever-
hart, who- eleven years ago gave Suffolk its
first motion picture theatre worthy of the
Nansemond metropolis.
Finished throughout in the manner of the
sixteenth century style of English architec-
ture, with heavy beamed ceilings, hand
painted ceiling panels and tapestry side walls,
Lobby, looking from the street.
an effect is obtained that is unusual in
theatre construction but far more beautiful
than ornamental plaster finish.
Lounge Room and Foyer Entrance.
One gains his first impression of the old
English architecture upon entering the
lobby, which is lighted by hand hammered
bronze and wrought iron lamps. The walls,
of Caen stone, and the floor of rubble marble
laid unevenly, further emphasize this im-
pression. Passing through the lobby and
up two easy steps one finds himself in the
lounge room. Here you will find every known
convenience for your comfort at your dis-
posal should you wish a few minutes before
entering the main auditorium. Opening off of
the lounge room to one side are the ladies'
rest rooms, while on the other side are
smoking rooms for men. Continuing through
ihe lounge and foyer you come to the main
auditorium, which has a seating capacity of
1,000. Air cushioned chairs provide perfect
comfort while viewing the picture, which is
projected on a gold fibre screen by the latesr
Ivpe of high intensity projection machinery.
This method of projection produces an even,
soft lighted picture which does not tire or
injure the eyes, and can be viewed from any
point in the theatre without distortion. The
projection room equipment, built by the
Nicholas Powers Company and the General
Electric Company, was installed by W. B.
Bobbitt Jr., chief projectionist of the Chad-
wick.
GREAT ORGAN
Perhaps, the biggest feature of the theatre
is the Wurlitzer Hope-Jones orchestral or-
gan. This instrument, costing $25,000, is the
largest theatre organ in use in Virginia, and
is capable of producing every known variety
of music. Whether it is the music of a sym-
phony orchestra that you wish, or a brass
band, a dance orchestra, a violin or trumpet
solo, it makes no difference what type of
music, the deft fingers of Mr. J. Shepherd
Brinkley, who presides at the console, will
produce it for you.
Heated by oil burning system furnaces and
cooled by concealed typhoon fans, the Chad-
wick will at all times be comfortable.
The Chadwick will be operated by the
Suffolk Amusement Corporation, of which
H. C. Everhart is president, W. R. Mitchell
vice-president and treasurer, and P. A. Jor-
dan, Jr., secretary. Mr. Jordan will be the
house manager.
THE BEST MOVIES
The policy of the Chadwick will be to
present the best that the photoplaj market
affords immediately after release on Broad-
way. Three pictures will be shewn each
week, with a complete change on Monday,
Wednesday and Friday. Occupying a promi-
nent part on the program will be overtures
and musical novelties on the organ and from
time to time high class vaudeville attractions.
Everything for th convenience and com-
for of its patrons has been installed by the
management. Pleasing and artistic prologs
will be arranged to give the proper atmos-
phere to the picture, thereby placing the
spectator in the proper mood for the story.
From this it will be seen that the Chad-
wick Theatre is the last word in the way of
a photoplay house and it is the policy of the
management to keep it right up to the minute.
Stairs and Balustrade to Balcony.
Page 66
Exhibitors Trade Review
The Eastman Theatre, Rochester, N. Y.
THE Eastman Theatre, Rochester, New York, with the East-
man School of Music, was the gift of George Eastman to the
community through the University of Rochester, which holds
title. It is dedicated to motion pictures and music. Six days
of the week are given over to picture programs and one day to
concerts.
The theatre has its own ballet, its own American Grand
Opera Company, composed entirely of young American singers,
and its own scenic department, being equipped to give complete
productions from a short scene to an entire opera.
The Eastman Theatre Orchestra of 68 musicians is one of the
finest in the land and is the nucleus of the Rochester Philhar-
monic-'Orchestra, which gives weekly concerts.
The theatre seats about 3,400 people. The entire orchestra
pit is a moveable stage which may be raised or lowered by
pressure of a button.
The Lerner Theatre
THE doors of Elkhart's (Indiana)
handsome new amusement place, the
Lerner Theatre, have been opened to
the public after breaking time-records for
construction. The first program was
opened with "A Trip Through Kimball-
ville," an organ specialty which brings into
play every part of the new $23,000 Kim-
ball concert organ, S. L. Stambaugh play-
ing.
The new theater is regarded not only as
an example of beautiful architectural sim-
plicity, but as a playhouse of maximum
comfort and safety for patrons. It is as
near fire proof as human ingenuity can
make it, being built entirely of reinforced
concrete, brick and steel. A greater part
of the furnishings, ordinarily inflammable,
have been treated with fire-proofing
chemicals.
AMONG the many new depar-
tures to be found in the in-
terior is a fully equipped nursery
in the basement where mothers
may turn their children over to a
competent nurse while they en-
joy the show. There are men's
and women's retiring rooms, beau-
tifully and comfortably furnished,
on the second floor leading from
a beautifully gilded semi-enclosed
foyer. Here too is a spacious re-
ception room for both men and
women.
The building proper has a Main
street frontage of 105 feet and a
depth of 165 feet. The Main
street facade of beautifully de-
signed polychromed terra cotta,
rises to a height of 68 feet. With
its four massive columns and a
great illuminated canopy oyer the
sidewalk, it makes a most impos-
ing appearance. The spacious
Elkhart, Ind.
lobby is flanked with Traventine marble
imported from Italy. The foyer is gilded
and glass enclosed. The huge auditorium,
with its wonderful dome, the simple but
beautiful color scheme of gilt, soft shades
of blue and cream with the great damask
panels, the soft velvety carpets and costly
draperies, and the myriads of lights en-
cased in gorgeous fixtures and invisible il-
luminating mechanism, all serve to accent-
uate the beauty of this modern place of
amusement. There is the tinge of the
Orient mingled with the Occidental in the
beautiful mural decorations. What is
known in theatrical parlance as the Adams
design was used throughout the new
playhouse.
The new theater has a seating capacity
of 2,200. The lower floor contains 1,300
The $500,000 Lerner Theatre, Elkhart, Ind.
seats, the balcony and loge. 900 seats, all
of the latest design, and built with the
idea foremost of maximum comfort to pa-
trons. Seven double door exits make it
possible to empty the house in little more
than a minute.
It would be impossible to enumerate all
the advanced ideas that have been incor-
porated into the big structure. In addition
to the huge dome at the top of the big
auditorium, there is a like opening under
the balcony also containing a several toned
lighting effect. However, beauty alone was
not whai prompted the architects to in-
clude this in their plans. It has a value
from the acoustics standpoint second in
importance only to the major dome. The
architects claim that this coupled with the
meshed wires in the walls, makes it possible
to hear as well in the last seat in
the balcony as anywhere on the
main floor. Another "modern idea"
is the installation of an elaborate
HHK cleaning system.- Especially designed
contrivances permit the daily clean-
ing process to go into every nook
and corner of the big building.
A CTUAL construction work on
the new theater started April
1 after about four weeks had been
devoted to wrecking the buildings
that then occupied the site. R. H.
Sollitt & Sons of Chicago were
the general contractors: Vitzhum
& Burns of Chicago, the archi-
tects; W. H. Dreves of this city
had the plumbing contract; and
the Charles S. Drake Co., of Elk-
hart furnished the carpets and the
furniture.
March 28, 1925
Page 67
Jl Few
Representative Users
Balaban & Katz' Chicago 1 heat
Chicago, 111.
Keith's Palace Theatre
Cleveland, Ohio
Capitol Theatre
New York, N. Y.
Loew's State Theatre
St. Louis, Mo.
Saxe's Wisconsin Theatre
Milwaukee, Wis.
Add
Balaban & Katz, Chr-
S.a|°' „aft« a trial of
I fc. under part of
their carpets, immed-
iately adopted it for all
their theatres — relaying
thousands of yards of
carpets with OZITE
underneath.
100% to the Life
of Your Carpets!
pARPETS don't just "wear out"-they are ground to pieces
V-x between hard shod feet above and the unyielding floor below
fabric is crushed, wrinkled and ground at every step-unless
OZITE Carpet Cushion is used. OZITE is a soft, ever-resilient
cushion made of millions of spring-like coils of hair. It cushions
carpets and relieves them of the cruel grinding that destroys them.
OZITE Carpet Cushion more than
pays for itself in a short time under
the floor coverings of any theatre.
At small additional cost, it doubles
the life of the carpets. Where thou-
sands of people tramp over theatre
floors daily, the carpets still remain
soft and resilient — the destructive
wear and tear eliminated.
stantly noticeable OZITE is like a hair
mattress for resilience. It lasts a lifetime
without lumping or packing down hard.
Theatres everywhere, large and small, are
adopting OZITE— to the unanimous satis-
faction of the operators in every case You
will be enthusiastic, too, if you give OZITE
a trial. Write for samples and information.
"Like walking on velvet" is the sensation
when OZITE is used. Under any grade of
carpet it produces a luxurious softness in-
OZITE Carpet Cushion is M, %, y2 and
CLINTON CARPET COMPANY
Executive Offices 130 North Wells St., Chicago
Eastern Offices^ 47 West 34th St., New York
Pacific Sales Offices. . . 1615 McKee St.. Los Angeles
inch thicknesses for various uses, . i
Carpet Cushion
Page 68
Exhibitors Trade Review
Announcement
to the trade
99
The COUNSELL PROCESS "A
for the reconditioning of old oily and stained film —
is now ready for the trade —
A limited number of processing machines are
ready for shipment to those whose orders have pre-
viously been received. Others will be manufactured
as rapidly as possible and orders placed now
will be
filled in 60 to 90 days. These machines, small and
convenient to place, will be rented to exchanges so
that they may do their own reconditioning.
This processjives used or discontinued prints 50',
additional life.
Counsell Process "B" — for the protection of new
prints against scratching, stains, broken sprocket
holes, etc. — will shortly be offered to the industry.
Announcement will be made at an early future date.
Inquiries on both processes are invited and will
be promptly answered.
Our Process Has Been Passed by the
American and Foreign Patents Promotion Corp.
Counsell Film Process & Chemical Co,
American Factory, Fort Lee, N. J. Foreign Factory, Sydney, Australia
MAIN OFFICE
236 West 55th St. — New York City
March 28, 1925
Pa?e 69
K-A-U-S-A-L-I-T-E
THE AISLE LIGHT
USED
IN MANY OF
AMERICA'S
BEAUTIFUL
THEATRES
Is your theatre afflicted
with glaring ineffective
aisle lighting —
Or do you use Kausa-
lite? — as do the finest
±heaters.
Kausahte gives a dif-
fused light that is
ample for convenience
and does not interfere
with the screen. It does
the work perfectly —
DISTRIBUTOR OF KAUSALITE
AISLE LIGHTS
360 N. Michigan Blvd.
538 S. Dearborn St.
Major Equiment Co.
Capital Mds'e Co.
Pacific Amusement Supply
Co. 908 S. Olive St.
Southern Film Service, Inc. 811 Franklin Ave.
Denver Theatre Supply Co. 2106 Broadway
Amusement Supply Co. 2105 John R. St.
Arizona Sales Co. 335 W. Washing'on
Amer. Motion Picture Corp. Rex Theatre Bldg.
U'rilc for booklet
Kausalite Mfg. Company
Chicago, 111.
Chicago, III.
Los Angeles, Cal.
Houston, Texas
Denver, Colo.
Detroit, Mich.
Phoenix, Arizona
Louisv.lle, Ky.
6143 Evans Avenue,
Chicago, Illinois
Individual Desk
PATENTED
Liberty Music Stand Co.
I960 East 116th Street
Cleveland, Ohio
Our orchestra equipment is used where the most exacting
results are required; it is highly ornamental, made in
several designs and finish. Our piano and organ lighting
are indispensable for best results. Send for catalogue.
Conductor's Desk
The most news of the industry
is found in the
Exhibitors Trade review
$2.00 FOR 52 WfEEKLY ISSUES.
Page 70
Exhibitors Trade Review
IransVerteK
to
2500
* THEATRES
^ USE
IransVerteK
It Guarantees
BEST PROJECTION
It Gives —
1. Quantity of light.
2. Quality of light.
3. Evenly illuminated
^l^J screen.
4. Reliability of service.
Hertner Electric Co-
PS5
0)
904 W. 112 St. Cleveland, O.
In Canada : Perkins Elec, Ltd.
IransVerteK
Ezra
:& scrapes
mean fiddle! *Wf //
^Novelty Slides.
Complete Feature Acts
52*V. Chippewa 5t. Buffalo, N.Y
Write for Information.
LATEST AND BEST!
REFLEX
INDESTRUCTIBLE
REFLECTOR
DESIGNED FOR THEATRE
LIGHTING in the loBby, inte-
rior and cove, and on signs
boards.
Scientifically correct, giving increased and better light.
For use with 100 or 150 watt lamp.
PRICE $3.00 each
SUN-RAY SPOT-FLOODLIGHT
for lobby and decorative lighting.
USED BY LEADING
THEATRES EVERYWHERE.
Supplied complete with color-
frame and five assorted color
gelatines.
PRICE complete $13.50
ORDER THROUGH YOUR DEALER OR DIRECT
SUN-RAY LIGHTING PRODUCTS, INC.
119 Lafayette Street
New York, N. Y.
March 28, 192b
Page 71
Working For 1500 Bosses
That Is What Joe Merck Is Doing
— And He's Pleasing Them All
Many Important
Topics Discussed at
Citizens' Meeting
NEW YORK CITY is made up
of a number of small commun-
ities. One of these, less than
"forty-five minutes from Broad- ;
way," is Queens Village, Long i
Island.
It is a settlement of homes. It
has a garage, a drug store, a bank,
— and a picture theatre. The pic-
ture theatre is housed in the most
pretentious edifice the town boasts.
It is the pride of the village — and
the villagers. For almost every in-
habitant owns "a piece of the show."
Modern Magic
Not long ago the site of this
thriving town was as barren as the
desert in "Greed." Then somebody
with an idea waved the magic wand
of promotion — and lo, a city ap-
peared. But something had to be
done to bring people home nights.
So a motion picture theatre was
built, every dollar's worth of stock
being subscribed by residents of the
vicinity.
And to clinch their claims to
good judgment, the stockholders
put in Joe Merck as manager. And
Joe is being given three hearty
cheers quite regularly by all of his
fifteen hundred bosses.
The Theatre
The theatre is located in the
Community House. It is a beauti-
ful lQOO-seat showhouse fitted up to the
Queen's taste with the very last word in
cinema equipment. The unique ventilation is
provided by rotary air circulating fans.
In adddition to the theatre itself, the Com-
munity House shelters the local Democratic
Club, has an assembly room which is thrown
open to civic bodies, boasts an auditorium
with 750 capacity and the largest lodge room
in the county. In addition there are four
stores and four offices, not to mention six
bowling alleys in the basement.
Community House News
Villauc N. V.. Tkumbv. March 12. 1925
New Buildings are
Planned for Village
'1 Will Advertise ONLY In
The Community House News"
This Advertiser Declares
Housewarming ol
Democratic CI
Attended by
Radio Popularity Contest
Starts Off With a Bang
Standing of Candidates in Radio
Popularity Contest
Miss Ann Le Vir
ub
400
Work
Villa
by
in Queens
ge is Approved
Estimate Board
playhouse local institutions. The
show opened on February 7, and
thus far he has succeeded remark-
ably well.
He has established close contacts '
with the Masons, the Foresters of
America, the Citizens Association,
the Eastern Star, the churches and
even the local dancing classes. He
knows them not as organizations
but is well acquainted with each
individual enrolled in membership.
A Phone Call
FOR instance, the phone rings and
Mrs. Queens-Villager speaks:
"Oh, Mr. Merck, this1 is little
Oswald's birthday, and I am giving
him a children's party at your the-
atre this afternoon. I have a few
hundred feet of film that I had
taken of him some time ago. He
has never seen it, and I was won-
dering if you could show it at the
party?'
Does Joe hesitate to bust into
his program? Not at all. "Why
surely, Mrs. Villager, I'll send right
over for it." And he does, and
moreover he makes arrangements
so that every kid at that party will
receive some little souvenir that all
the neighbors will hear about for
some time to come.
r"cos: SO 500 ' I ' ' ic.N..,/,. p.,; it | adopted iho
A page from "Community" House Organ
Advertising
Programs
The Community Theatre, Queens, L. I, built for the com-
munity and by the community of Queens. It was a great
experiment, and as great a success, thanks to Manager Merck.
MANAGER MERCK changes his show
four times a week, and is a great be-
liever in a thoroughly diversified program.
He has a five-piece orchestra in addition to
the organ, and has thus far relied upon music
as his sole presentation aid. However, the
stage is spacious, and when offering special
attractions he will perhaps enhance his per-
formance still more with atmospheric pro-
logs.
In addition to the
I feature, every show
Merck stages includes
a comedy and the very
latest newsreel that is
obtainable. 'He b e -
lieves that newsreels
are the dailies of the
screen and pertinently
inquires who cares to
read last week's news-
paper.
Fifty-Fifty
Merck believes in
playing the game on a
fifty-fifty basis. He be-
lieves that if the man-
agement of the theatre
takes an active interest
in the welfare of the
community, the com-
munity will take an
active interest in the
welfare of the theatre.
So he has set out to
make himself and his
They have a "pip" of a house
organ for the theatre, and it carries
sufficient outside advertising to make it a
source of revenue rather than an expense.
Fifty-five hundred copies are distributed
every week. Note, also, that in the issue
picturized with this story there is consider-
able publicity given to a radio contest. And
take Joe's word for it that this contest is
helping business materially.
Joe likes to use the "boards" to tell about
his shows, and he also places a lot of faith
in the local papers. He writes his own ad
copy, and gets his message over in a simple,
direct and forceful manner.
Occasionally he uses stunts, ballys, and so
forth, but he believes that special exploita-
tion should not be done to death. He doesn't
tell them that every single show he stages
is the greatest ever — and so when he does
say something out of the ordinary, his public
believes him.
Bookings
"Going to use much independent product?"
somebody asked.
"You bet," answered Joe, "those babies are
doing better all the time. They've put out
some crackerjack film, and from what I read
in E. T. R. we can expect some classy box-
office stuff from them."
Joe isn't effecting any permanent tie-up
between his theatre and the film men. His
play-dates are precious assets, and you can
bet the last wafer-like dime that he's going
to do some shopping before he signs.
At that, though, he isn't entirely open-
minded. There is a weak spot in his booking
armor. He admits it. Anyone that walks
past the "No Admittance" sign into Joe's
private office with a can of "Our Gang"
under his arm, won't have to be a "high-
power" salesman.
Page 72
Exhibitors Trade Review
i
The lobby of the Hillstreet Theatre, Los Angeles, Cal., vies
in its luxuriant dressing with the finest in America. Note
particularly the details of the pillar on the right.
The Stillman Theatre, Cleveland, Ohio,
boasts of one of the most beautiful box
settings in the country, and this picture
shows why. Severely simple in its setting,
it takes advantage of the unusual in design
to make good its boast. The furnishings of
the interior are worthy of some attention.
The
Interior
Beautiful
An inviting entrance ivill bring a
patron in. A beautiful interior
will make him come in again.
Nothing was omitted in the decoration of the interior of the
Capital Theatre, Kalamazoo, Mich., in the attempt at making
it a talking point of all America. The Grecian architecture is
a most fitting background for the magnificent statuary pieces
that are placed throughout the house. It is a masterpiece.
Here, too, in the State Theatre, Nanticoke, Pa., the architect
has taken advantage of little unusual decorative touches to
make the interior beautiful. It is a rather long and narrow
house that does not allow the usual gorgeous domes, and
so the wall and ceiling decorations make up for it.
One of the most mag-
nificent arches in the
modern theatre is this
at the Capital Theatre,
Detroit, Ohio. Sim-
plicity made room for
the most luxuriant
trappings of the archi-
tect, and the result is
March 28, 1925
Page 73
It is the Capitol Theatre, New York — the show place of the world. When visitors arrive in New York they visit the old Hippo-
| drome, the Aquarium, Grant's Tomb, Wall Street, and the Capitol. Nothing, absolutely nothing, was spared in making it what it is.
The beautiful marble stair case
leading up into the balcony of the
Poli's Palace (Bridgeport, Conn.)
makes the theatre a veritable pal-
ace. The magnificent hand-cut
mirrors and the cut-glass chande-
liers were talked about for many
days after the recent opening.
The Imperial Theatre, St. John, N. B., is one of the show
places of the Dominion of Canada. Its stage setting is quite
in keeping with the whole of this beautiful new theatre.
Page 74
Exhibitors Trade Review
at, d
Front view and stage of the Harvey
Theatre, Harvey, Illinois, presenting
some rather extraordinary features in
seating plans and the wall decorations.
STATE, NANTICOKE, PA.
This 1,200-seat theatre measures 130 x 48
feet, and was built according to Architect
Leon H. Lempert's plans of steel and hollow
tile by Brieg Bros. Construction Co. There
is a Monsson ventilating system and steam
heat. Interior decorations include ornamental
plaster work and mural paintings, indirect
lighting system with three-color dimmer ef-
fect. A Moller organ supplements a seven-
piece orchestra. They play split weeks with
Keith vaudeville. The projector is a Simplex,
and a Superlite screen is used.
RIALTO, LOCKPORT, N. Y.
This house plays four shows weekly, chang-
ing Sunday, Monday, Wednesday and Fri-
day. Two Simplex machines are used, and
the screen is a Raven Haftone. No organ is
yet installed, the music being supplied by a
seven-piece orchestra. The indirect light is
furnished by eight six-feet chandeliers, the
heat by a community steam plant, and the
ventilation by four four-feet self-functioning
ventilators. The house seats 1,500 and is 120
Lighting effects are used to advantage in
this Des Moines Theatre, Des Moines,
Iowa, while showing Universal's
picture, "Hunchback of Notre Dame."
feet deep by 90 feet long. It was built by
Braas Bros., according to plans by Leon
Lampert.
PLAZA, ASHEVILLE, N. C.
The theatre was designed by Ronald Green
of hollow tile and brick with seating capa-
city of 1,350. Indirect lighting and steam
heating. There is a Smith unit organ and an
orchestra of ten. The house is provided with
a commodious lobby and a foyer with foun-
tains. A children's nursery is an added con-
venience. A Powers projection machine is
used and a Raven Haftone screen. On Mon-
day, Tuesday and Wednesday pictures are
shown, while Keith's vaudeville makes up
the bill the latter half of the week. During
June, July and August musical comedy and
stock is on the bill.
HIPPODROME, READING, PA.
This theatre was built by William Sharp for
the Wimer & Vincent chain in Redding. It
has a seating capacity of 1,416 and measures
200 x 60 feet. It is of Colonial design, con-
crete and brick, with interior decorations in
The Columbia Theatre, Bristol, Tennes-
see, is the largest of the Bristol houses,
containing 650 seats, playing both road
shows and big feature pictures.
The Avenue Theatre, Du Bois, Pa., is
one of the simplest designed theatres
that has been seen for many days, but
withal, one of the most beautiful because
of this simplicity. The details of the
walls and stage front are worth study.
cream and old rose. Typhoon ventilation,
steam heating. There is an orchestra of six
pieces and a Morton two-manual organ. A
Simplex machine, Type S, is in use, and a
patent screen of silveroid. The policy of the
house is split weeks.
COLUMBIA, BRISTOL, TENN.
This 650-seat house is the largest in Bristol.
Jt is owned by J. Gutman, and managed by
Leo Garner. The house has just been re-
decorated throughout and a new Wurlitzer
organ installed. It plays road shows as well
as photoplays.
Twenty-Eight Representative
Theaters in Detail
ON the following pages is a brief outline of the salient features of theatres
from all parts of the country. It is peculiar how each differs from the
other in some little part of its construction. The accompanying photo-
graphs aim to show pictorially where these departures occur. The written de-
scriptions were submitted by the exhibitors who appear in this section, and to
them is due the appreciation of the service rendered thereby to the exhibitor.
This is a view of the foyer of Shea's Hippodrome, Buffalo's
leading and most beautiful picture theatre. Note how here
also simplicity seems to be the keynote of the decorative effects.
The luxuriant stage setting for the symphony orchestra that
performs at the Mark-Strand Theatre in Albany, N. Y. In
theatres of this size, music is an important consideration.
March 28, 1925
Page 75
01
The Capitol Theatre, Philadelphia, Pa., has
a touch of the unusual in the five lamps
directly above the marquee. It is situated
in the very heart cf a business section, and
yet its sedate simplicity does not make it
look cut of place in these surroundings.
The Palace in Philadelphia makes a fine
bid for passing patronage with Ls attrac-
tive box-office right out in front challeng-
ing the eye of the passer-by for attention.
This booth is well constructed and offers
sufficient projection to the t'cket taker.
The stippled stucco front on the Plaza
Theatre at Asheville, N. C, is respon-
sible for the attractiveness of this little
theatre. It seems to make a very pleasant
back ground for the bally-hoo wagon it
used to exploit United Artists' "America."
PROVINCE, WINNIPEG,
CANADA
This 1,100-seat house was built by Hazelton
& Wallen in 1909, but has since been twice
enlarged and remodeled. It is built of red
brick and steel, steam heated and ventilated
by six flue intake and exhaust fans. The
lighting is indirect, and the interior deco-
rated in blue, cream, ivory and gold. There
is no orchestra, but a Karn-Warren organ
A Simplex machine is used, and the screen
is of plaster, concave. The theatre plays full
weeks. Owner Helmer Jernberg was door-
man at the Province when it opened
CAPITOL, KALAMAZOO,
MICHIGAN
This theatre has been renamed, remodeled
and furnished. It is now equipped with can-
tilever balcony, cozy mezzanine and every
possible patron comfort. Interior decorations
include large bas-reliefs on - side walls, and
directly in front of organ chambers are im-
mense statues. A Barton organ is used. The
color scheme is rose, and the lights harmon-
ize. The theatre books both pictures and high
class vaudeville.
IMPERIAL, ST. JOHN, CANADA
Measuring 168 x 70 feet, and seating 1,800,
this brick, stone and terra cotta theatre was
planned by Albert Westover, of Philadelphia,
and built by Henry L. Brown of the same
city. It is ventilated by ceiling vents and
suction fan ducts, vacuum steam heated, and
illuminated by both direct and indiiect light-
ing. There is no organ, but a 15-piece or-
chestra. The theatre has a large convertible
stage. Interior decorations include plastic re -
lief, rose paneled walls, etc. A Simplex
machine is used, and a mineral surfaced, old-
fashioned screen seems satisfactory. The
usual policy is three-a-week, with split weeks
for big subjects.
RIALTO, DENVER, COL.
This 1,250-seat house was built by U. S.
Amusement Company of steel and concrete,
according to plans of Architect Robert Willi-
son. It measures 50 x 125 feet, is ventilated
by specially designed apparatus furnishing
water washed air. Steam heat. Programs
change weekly, opening day being Saturday.
Front decorated by sign 50 x 5 feet which is
studded with lights. It has 90 loges. Music
furnished by Wurlitzer organ and 12-piece
orchestra. Simplex projection machine and
Gardner Gold Fibre screen. Stress is laid on
quality of service to patrons.
PALACE, PHILADELPHIA, PA.
Paul Henon designed this theatre, which was
constructed by Hoffman, Henon & Co.' It
measures 60 x 180 feet and has a seating
capacity of 1,100. It is constructed of marble
and quartered oak, with steam heating and a
modern ventilating system. The interior de-
sign is old rose, ivory and gold, with con-
cealed lighting. A Kimball four-manual and
a Knabe Ampico is used.
PALACE, INDIANAPOLIS, IND.
Rubush and Hunter planned this theatre for
the Bedford Stone and Construction Com-
pany. The building is 92 x 202 feet ; the
auditorium 88 x 126 feet. It is built of steel,
terra cotta and brick ; ventilated bv a blast
system and heated by vacuum steam. The
walls are painted and draped in velvet. Light-
ing is indirect except the main dome, and
there is a dimmer system installed. A Noler
organ is used together with a fifteen-piece
orchestra. The projector is a Simplex with
special type O Sunlight burner mounted in
a Type S lamp house. The screen is a Keith
special.
a "HE 60LRE« SEC"' IE
H ALEX RESE 1XU. DttEl '» ■
>v imsmmm mam ' "&*<-
The Howard Theatre, Atlanta, Ga., makes a most impressive spectacle in the
darkness of the night. The brightly lighted marquee and the respendent dome
cast that elusive shadow over the entire front of the theatre that makes it stand
out from among its surroundings. Note too how well it can advertise its showing,
in this instance, Paramount's "The Golden Bed" directed by Cecil de Mille.
The Str?.nd at Bing-
h a m t o n, N. Y.,
took particular pains
with the architec-
tural embellishments
on its front, but
nevertheless, it ap-
pears to be very
simple in style.
Nothing gaudy, but
only pretty. Note
the arrangements of
the lights u^der tbi
theatre's marquee.
Here is a really
handsome front on
the Liberty Theatre,
Benton Harbor,
Mich. The white
marble balcony lends
a most desirable fin-
ish to an otherwise
very plain cut brick
front. See how well
the marquee and the
white marble trim-
mings fit :'nto the
decorative scheme.
The Californ:a Theatre, Los Angeles, Cal.,
is considered one of the show places of
that show city. The interior is no' one
whit less in luxuriant embellishments than
the exterior shown in the illusLraticn.
The Hippodrome Theatre, Fresno, Cali-
rornii, is nearly 40 years old, and is a
landmark of the west coast. At one time
it was known as the Barton Opera House,
and played nearly every stage celebrity of
a dscade ago. Its 1200 seats are still being
filled to capacity for air presentations.
Putting
on a
Good Front
Your entrance and your lobby are
to be compared with the show
window of a merchandising
shop. It is a sample to the
passer-by of what he may ex-
pect to find inside. Put up a
good frcn1:, and make the inside
comfortable, and you will as-
sure yourself of a steady pat-
ronage.
When ?. theatre wishes to lim't the size
of its entrance, the Odeon Theatre, Bartle-
vllle, Okla., ought to be referred to as an
example of how to do so and still make the
lobby appear attractive to the patrons.
There is not much to be said about the Million Dollar Grand
of Pittsburgh. Pennsylvania., for it is almost beyond descrip-
tion in its magnificence and luxuriant furnishings. It is a Here is an oddity in the Loew's Willard Theatre in Wood-
pity that the co'or scheme cannot be reproduced here. haven, N. Y. This view is the mezzanine lounge. Does it
not rai.her look like the sitting room of some luxuriant heme.
LOEW- WILLARD, WOOD-
HAVEN, N. Y.
This brick and stone theatre seating 2200
was planned for the Homack Construction
Co. by Thomas Short, architect. It is ven-
tilated by the Typhoon system, and heated
by steam through a Kiwanis boiler. It is
lighted with three circuits of colors operated
from stage switch. An Austin organ is used
together with a ten-piece orchestra. Five
acts of vaudeville are booked on split-weeks,
and pictures are projected through a Simplex
machine.
MILLER, WICHITA, KANS.
This 85 x ISO feet theatre is built on a lot
measuring 150 x 150, of concrete, brick, steel
and terra cotta. It was designed by C. W.
& G. L. Rapp, Chicago, and put up by the
Sutherland Construction Co. of St. Louis. The
ventilation is the Monsson Typhoon system,
while the heating is Warren Webster and
Sturtevant Co. apparatus. The interior is in
old rose and gold ; the lighting indirect. A
fifteen-piece orchestra is supplemented by a
Wurlitzer organ. Simplex machines with
high intensity Sunlight arcs are used, and a
Raven Haftone screen is giving satisfac-
tion. The policy is split weeks and both pic-
tures and stage presentations are used.
DES MOINES, DES MOINES,
IOWA
The Sugarman Construction Co. built this
1800-seat house from plans by Newhouse,
Chicago. The auditorium is 90 x 140 feet,
and the building is of brick and terra cotta.
The ventilation is washed air through ducts
under floor, additional fans forcing air in
through roof. The house is steam heated in
connection with the ventilation. Both kinds
of lighting are used. There is a Kimball
organ and a twelve-piece orchestra. Simple
machines and a Minusa screen give satis-
faction. The policy is full weeks.
MINER, ST. CLOUD, MINN.
This 45 x 140 foot house is built of cut
granite and brick. It was built by the Cen-
tral Lumber Co., . and seats 905 persons.
The ventilation is cared for by a Humidor
system, and the heat is supplied by steam.
There is no organ and a five to eight piece
orchestra is relied upon for the music. The
house plays road shows and pictures. It
uses a Powers machine and a Gold-King
screen.
GRAND, NEW CASTLE, IND.
Architect Charles Taylor designed this house
which was constructed by C. M. Bailey. It
seats 600, has a floor measurement of 60 x
110. including the stage. Brown brick with
PRINCESS, NEW CASTLE, IND.
This 600-seat house was built by C. M. Bailey
from plans by Charles Taylor. The ground
floor measures 60 x 110 feet. The theatre is
built of brick, stone and concrete. It is ven-
tilated by circular fans, and a vapor system
furnishes heat. A direct lighting _ systetn is
used with color effects and dimming device.
There is no organ, but a seven-piece orches-
tra supplies music. The show changes twice
a week, vaudeville being played with the
picture. A Simplex machine projects on a
gold fibre screen.
PALACE, PHILADELPHIA, PA.
The Hoffman-Henon Co. are architects and
builders of this 1,100-seat house which meas
v.res 60 x 180 feet. It is built of marble an.i
quartered oak. The house is ventilated by
fans and is steam heated. The interior deco-
rations are in old rose, ivory and gold. In-
direct lighting is used. There is no orchestra,
but the theatre is equipped with a Kimball
organ and a Knabe-Ampico. The projector
is a Simplex and the screen a Rembusch.
The house plays full weeks.
A most unusual feature is this location of
the organ in the wall of the Martini The-
atre, Dallas, Texas. Note also the simple
treatment of the walls.
stone facing is used. Ventilation is by circu-
lar fans, a vapor system furnishing the
heat. Water colors and oil paintings are
used for proscenium decoration. Direct
lighting system with color effects and dim-
mers are installed. Simplex machine and gold
fibre screen are used. A split week is the
policy of the house. Vaudeville is also shown.
VICTORY, DENVER, COL.
Although this theatre was originally built
seventeen years ago, it has been renovated
and remodelled so that it is still one of the
finest houses in the city It was built of
steel and concrete by George Greaves and
seats 1,139 persons. It measures 50 x 175
feet and is three stories in height. The ven-
tilation is taken care of by an exhaust fan
and the house is heated by a hot water sys-
tem. A nine piece orchestra is used and
there is also a two-manual
Robert Martin organ. The
projection machine is a
Duplex and the screen a
Gordon velvet and gold
fibre. The policy of the
house calls for full weeks,
with special musical pre-
sentation and occasional
acts.
The stage of the Capi-
tol Theatre, Vancouver,
British Columbia,
owned by the Famous
Players Canadian Cor-
poration, Ltd., has a
proscenium opening of
58 feet and 28 deep.
Page 78
Exhibitors Trade Review
Here is a scene that was caught at 2:30 in the afternoon
while Paramount's "Peter Pan" was running at the American
Theatre, Oakland, Cal. Mr. Madgley the owner, took advan-
tage of the peculiar lay of the land and so the marquee of
this theatre faces two busy streets, and everything that
appears on this marquee gets plenty of publicity.
The Princess Theatre, New Castle, Ind., is another example
of the small town theatre that takes advantage of the crying
need of wide awake business men for good store and office
space. Paramount's "Miss Bluebeard" was showing recently.
BROADWAY THEATRE, COL-
UMBUS, OHIO.
This theatre was designed by C. Howard
Crane and constructed by E. E. Beckett. The
house has a seating capacity of 1,100 and
measures 62^4 x 188 feet. It is built of
brick, terra cotta and concrete. A Moeller
organ is used with no orchestra, and a Sim-
plex projector. Reflective screen. Pictures
are shown for a full week.
VERNON THEATRE, COLUM-
BUS, OHIO.
This 700-seat theatre was built from plans
from Architect Harry Holbrook and meas-
ures 50 x 100 feet. It is constructed of
brick, terra cotta and concrete. A Wurlitzer
organ is installed, a Powers projector and a
reflective screen. The program is changed
four times a week.
JAMES THEATRE, COLUMBUS,
OHIO.
Constructed by the Longacre Engineering
and Construction Co., from plans by C. How-
ard Crane, this theatre measures 104 x 188
feet, and is built of brick and concrete. A
Kimball organ is used in addition to an or-
chestra of 12 men. A Simplex projector is
installed and a reflective screen. The policy
of the house is vaudeville and pictures which
play a full week. Seating capacity, 3,000.
EASTERN THEATRE,
BUS, OHIO.
COLUM-
Built by J. W. Heckart from plans by J.
Bassett, this 600-seat theatre measures 50 x
150 feet and is constructed of brick, con-
crete and steel. A Meeller organ is installed
with no orchestra, a Power projector and a
reflective screen. The picture program is
changed four times a week.
STATE THEATRE, COLUMBUS,
OHIO.
J. W. Dusenbury built this house according
to the plans of Architect Harry Holbrook.
The seating capacity is 1,600 and the theatre
measures 100 x 190 feet. It is constructed
of brick, terra cotta, concrete and .steel. A
Moeller organ is used, a Powers projector
and a reflective screen. There is no orches-
tra. The policy of the house is a split week.
SENATE THEATRE, CHICAGO. COLONIAL, DAYTON, O.
This theater was built by Harry Kussei
from plans by architect Walter Ahlsehlager,
has a seating capacity of 3200 and measures
225 x 125. It is constructed of brick, has
overhead ventilation and a refrigerating
plant. Indirect lighting. There is a Kimball
Unit organ and a 30 piece orchestra. A
motionagraph projector is used and a Day-
lite screen. The policy of the house is a
full week showing.
ACKNOWLEDGMENT
TO our many friends in the
field of exhibitors, we wish to
take this opportunity to convey
our appreciation for the manner
in which they cooperated with us
in making possible this theatre
section.
No less than fifty-seven thea-
tres, from all parts of the United
States and Canada, of all sizes,
seating capacities, and policies
have been represented, thanks to
this sterling cooperation. There
were many more that should
have been included in this collec-
tion, but the elements of time
and space prohibited. For this
we are sorry, and apologize, and
promise that they will be given
the preference in the next Thea-
tre Issue of the magazine.
Some of the exhibitors who
have helped us in this issue are
our old friends upon whom we
have been able to count for
just this sort of cooperation at
any time. Others are new, and
to them we extend the invitation
to be friends, and to get together
in this way to put across the
many innovations the Exhibitors
Trade Review is at all times
anxious to try in the advance-
ment of exhibitors' interests.
The Colonial theatre in Dayton, Ohio is
owned by the Dayton Colonia' Amusement
Corporation, Mr. I. Libson, general manager.
The Colonial is one' of the best appointed
theatres in the middle west, devoted to the
highest class releases in motion pictures. It
was formally opened under the present man-
agement October 26, 1924, and already has
assumed a position of priority among pa-
trons of the best in photoplays.
The Colonial seats 1812 persons, and is ar-
tistically decorated with delicate combina-
tions of color in its tinted walls, its lighting
effects, its stage curtain, which is displayed
between presentations of pictures, and in its
entire scheme. The use of hundreds of
electric lights on the exterior gives an in-
viting appearance to the entrance and serves
to emphasize the modern methods employed
in attracting patronage.
GRAND THEATRE, COLUMBUS,
OHIO.
Remodeled from an old legitimate theatre,
the Grand measures 75 x 188 feet* with a
seating capacity of 1,600. It is constructed
cf brick, concrete and steel. The largest and
best Wurlitzer organ in Ohio is used, with
no orchestra. Powers projector, reflective
screen. Policy, full week.
Late Construction News
Archt. Levine & Rupert of 822 West 70th
St., Chicago, 111., drawing plans for theatre
at S.E. cor. 5th & Jefferson, Springfield, 111.
* # *
Paul E. Niles, of 77 West Washington St.,
contemplates $2,000,000 theatre, hotel and
shops, 150x207 at SW. cor. 53rd & Cornell
Ave. Archt. C. W. & Geo. L. Rapp, 190
N. State St., Chicago, 111 .
B. J. Palmer of Palmer School of Chiro-
practic, building theatre $700,000, at 11th &
Brady Sts. Archt. Clausen & Kruse, Kahl
Bldg., Davenport, la.
* # *
Kinklestein & Ruben, Hamm Bldg., St.
Paul, Minn., contemplates theatre at Roches-
ter, Minn.
* * *
J. Goldman, 510 Mitchell St., Milwaukee,
Wise, building $250,000 theatre at Atwater
Rd., Shorewood, Wise.
* * *
Frank Calomeni, 11251 Charlevoix, con-
templates theatre at Charlevoix and St. Jean,
Detroit, Mich.
March 28, 1925
Page 79
Designers of effective stage settings
Booklet Mailed Upon Request
Schroeder Art. Flower
Mfgrs. and Decorators
6023 Superior Ave.
Cleveland, O.
SUNLITE SCREENS
GIVE
BRIGHTER PICTURES
SHARPER DETAIL
BETTER DEFINITION
WHITER LIGHT
PROJECTION LIKE
HIGH INTENSITY WITH
REGULAR ARC
OR
MAZDA
WRITE FOR DETAILS
SUNLITE
SCREEN CO.
729-7TH AVE. N. Y. CITY
FIG. 405
"Mecco" Marquise
An artistic exterior is just as necessary to
success as the right film inside the "house,"
and no one element adds so much attrac-
tiveness as a carefully selected marquise.
As manufacturers for years of structural, orna-
mental and sheet metal building specialties, we
have the most comprehensive designs at inviting
prices. We can provide a type to suit any archi-
tectural scheme, or design one to meet the indi-
vidual taste of exhibitors or their architects.
Consider now the substantial increase in at-
tendance you can achieve; write today for de-
scriptive folder.— E. T. R.
The MOESCHL-EDWARDS
CORRUGATING Co.
BOX 564 CINCINNATI, OHIO.
Manaf acturers of Mecco Ornamental Ceilings and Side Walls and
Metal Projecting Booths
H-E-L-I-O-S
REFLECTING ARC LAMP
MODEL "D"
— IMPROVED MODEL—
HIGHER EFFICIENCY— LONGER TRIM
EASE OF OPERATION
The only reflecting arc lamp with all the adjustments
found in the ordinary arc lamp.
WARREN PRODUCTS CO.
265 Canal St.
New York
Page 80
Exhibitors Trade Review
Put the air
on your payroll
Of course, your program is
your biggest attraction —
that is, for nine months of
the year.
But during hot weather, the big attrac-
tion is COMFORT. You know that to
be absolutely true, because :
1. Warm, uncomfortable theatres lose business
in hot weather.
2. Cool, comfortable theatres keep their regular
business — and keep up their profits.
It costs you nothing to put the air on
your payroll — to cool your house with
refreshing Typhoon Breezes. It costs
you nothing because the receipts you
save easily pay for your Typhoons.
You really ought to have full details on
Typhoons. You owe it to yourself — to
your pocketbook — to find out what Ty-
phoon Cooling means to you.
Now is the time to write for Booklet T-S
Typhoon Fan Company
345 West 39th Street, New York, N. Y.
Philadelphia Jacksonville New Orleans Dallas
(Patented)
SHUTTER
FOR
POWERS-
SIMPLEX—
MOTIOGRAPH.
GIVES-
MORE LIGHT
BETTER PROJECTION
LESS VIBRATION
Particularly Adaptable for the
NEW REFLECTOR ARC
MAZDA PROJECTION
Write for Free Trial Offer
Give Name of Machine Used
Sold by all leading dealers.
DOUBLE DISC
SHUTTER CO.
2100 Payne Ave. Cleveland, O.
STANLEY FRAME COMPANY
FRAMES — MIRRORS — ' TICKET BOOTHS
727-7TH AVE. L. RING, PRES. NEW YORK
4E"C
March 28, 1925
The Grand Theatre,
Columbus, Ohio,
one of the smaller
ones of the chain
has a front of finely
matched stone slabs.
The Eastern Thea-
tre, Columbus, Ohio,
while not over large,
is modern and well
equipped. It is con-
structed of brick and
concrete and has a
desirable location.
The James Theatre, Columbus, Ohio, is a large house where
pictures and vaudeville are shown. It is up-to-date in every way.
Six Handsome
Theatres Under
One Management
In Columbus, Ohio.
.... STATE THEATRE
IMS I •».«■« ■ » > X. .8. V ■•«■£%*
A very simple, but nevertheless beautiful front on the State Theatre, Columbus,
Ohio. Unembellished white tiles are used in the building.
The Vernon Theatre, Columbus, Ohio, plays pictures only
but those shown are first run photoplays. It is an attractive
and up-to-date theatre quite commodious in dimensions.
The Broadway The-
atre, Columbus,
Ohio, has a very
straight up and
down front, but the
unusual sign on its
roof makes it some-
thing different from
most other theatres.
Page 82
Exhibitors Trade Review
Where to Buy It
Catalogs and Literature Listed in This Directory May Be Obtained By Writing to This Paper or to the Manufac-
turers. To Insure Prompt Attention When Writing to Manufacturers, Always Mention Exhibitors Trade Review
AISLE LIGHTS
The Brookins Co., 360 North Michigan
Avenue, Chicago, 111.
Exhibitors Supply Co., 845 South Wabash
Avenue, Chicago, 111.
Kausalite Manufacturing Co., 6143 Evans
Avenue, Chicago, 111.
(Illustrated pamphlet on aisle lights)
ARTIFICIAL FLOWERS
Doty and Scrimgeour Sales Co., 30 Iteade
Street, New York, N. Y.
(Illustrated catalog on artificial flowers)
General Flower and Decorating Co., 311
West 50th Street, New York.
The McCallum Co., Pittsburgh, Pa.
Frank Netschert, 61 Barclay Street, New
York.
(Illustrated catalog on artificial flowers)
Schroeder Artificial Flowers Mfg. Co.,
6023 Superior Street, Cleveland, Ohio.
Worcester Artificial Decorating Plant Co.,
194 Front Street, Worcester, Mass.
AUTOMATIC CASHIERS
Brandt Automatic Cashier Co., Dept. U
Watertown, Wis.
(Illustrated booklet)
CAMERAS
Eastman Kodak Co., Rochester, New York
(Illustrated catalog)
Motion Picture Apparatus Co., 110 West
32nd Street, New York.
(Pamphlet on motion picture cameras)
CARBONS
M. G. Felder Sales Co., 1540 Broadway,
New York.
Charles W. Phellis & Co., 130 West 42nd
Street, New York.
Hugo Reisinger, 11 Broadway, New York.
CHAIRS
Heywood- Wakefield Co., Boston, Mass.
Mahoney Chair Co., Gardner, Mass.
CURTAIN CONTROLS, AUTOMATIC
Automatic Devices Co., Allentown, Pa.
J. H. Welsh, 270 West 44th Street. New
York.
DECORATORS
Gibelli & Co., 1322 Vine Street, Philadel-
phia, Pa.
United Scenic Studios, 30 W. Lake St.,
Chicago, 111.
DISINFECTANTS. SPRAYS, ETC.
Rochester Germicide Co., 16 Dowling
Place, Rochester, New York.
DYES, LAMP
Bachmeier & Co., Inc., 438 West 37th
Street, New York.
FILM RAW STOCK
Eastman Kodak Co., Rochester, Nsw
York.
Fish-Schurman Corp., 45 West 45th
Street, New York.
FLOOR COVERINGS
Clinton Carpet Co.. Chicago, 111.
(Illustrated pamphlet on carpel and rug cashions)
FRAMES. MIHItOliS. ETC.
S. Markendorf. 122 West 23rd Street, New
York.
Stanley Frame Co., 729 7th Avenue, New
York.
(Illustrated catalog on display frames and bulletin
boards)
INSURANCE
Theatre Inter-Insurance Co., 137 South
5th Street, Philadelphia, Pa.
INTERIOR FURNISHINGS
Robert Dickie, 247 West 4Cth St.. New
York.
LAMPS
Edison Lamp Works of N. J., Harrison,
N. J.
(Illustrated catalog on lamps and illuminating acces-
sories)
LAMPS, REFLECTING ARC
Morelite Co., Inc., 600 West 57th Street,
New York.
Warren Products Co., 261 Canal Street,
New York.
LAMP ADAPTERS
Best Devices Co., 22 Film Building, Cleve-
land, Ohio.
(Illustrated catalog on motion picture equipment)
LEA SES
Bausch & Lomb Optical Co., Rochester,
New York.
(III. catalog on lenses of all kinds)
C. P, Goerz American Optical Co., New
York City.
(///. catalog on lenses of all kinds)
Gundlach-Manhattan Optical Co., 767
Clinton Street, S. Rochester, N. Y.
Kollmorgan Optical Co., 35 Steuben
Street, Brooklyn, N. Y.
Projection Optics Co., 203 State Street,
Rochester, Pa.
(Illustrated catalog on projection lenses)
Semon, Bache & Co., 636 Greenwich
Street, New York.
(Illustrated pamphlet on lenses)
L. Solomon & Co., 199 Wooster Street,
New York.
LIGHTING EQUIPMENT, SPOTLIGHTS,
ETC.
Charles H. Bennett, Cleveland, Ohio.
Henry Menstrum, 817 6th Avenue, New
York.
Charles I. Newton, 244 West 14th Street,
New York.
(Illustrated catalog on stage effects)
Sun Ray Lighting Products Co., 119 La-
fayette Street, New York.
(Illustrated catalog on spot and flood lights)
Universal Electric Stage Lighting Co., 321
West 50th Street, New York.
(Illustrated catalog on stage and lobby lighting equip-
ment)
MARQUISE, METAL WORK, ETC.
Mneschle-Edwards Corrugating Co., Cin-
cinnati, Ohio.
(Illustruted catalog on metal marquise, doors and
sashes)
The ProBert Sheet Metal Co., Covington,
Ky.
Edwin C. Reinhardt Mfg. Co., 326 2nd
Street, Cincinnati, Ohio.
MUSIC STANDS
Liberty Music Stand Co., 1960 East 116th
Street, Cleveland, Ohio.
(Illustrated catalog on orchestra music stands)
ORGANS
Austin Organ Company, Hartford, Conn.
M. P. Moller, Inc., Hagerstown, Md.
(Illustrated catalog on theatre organs)
Geo. W. Reed & Son, W. Boylston Street,
Boston, Mass.
Rudolph Wurlitzer Co., Cincinnati, Ohio.
(Illustrated catalog on theatre organs)
PENCILS. SLIDE
Blaisdell Pencil Co., Philadelphia, Pa.
PRINTS, M. P.
Consolidated Film Industries, New Y'ork.
Duplex Motion Picture Industries. 1819
Broadway, New York.
PRINT PRESERVATIVES
Counsell Film Process and Chemical Co.,
236 West 55th Street, New York.
PRINTING PRESSES — (Hand)
Globe Type Foundry, Chicago, 111.
PRINTERS
Filmack Co., 738 South Wabash Avenue,
Chicago, 111.
Kleeblatt Press, 351 W. 52nd St., N. Y. City.
The Read-Taylor Co., Lombard and South
Streets, Baltimore, Md.
(Illustrated catalogue on lithographs and program
covers)
Rinlto Printing Co., 1239 Vine Street,
Philadelphia, Pa.
Hennegan Co., Cincinnati, Ohio.
PROJECTION MACHINES
Brenkert Light Projection Co., Detroit,
Mich.
(Illustrated catalog on projection machines, flood and
spot lights)
Nicholas Power Co., 90 Gold Street, New
York.
(Illustrated catalog on projectors, accessories and
lamps)
precision Machine Co., 317 East 34th
Street, New York.
(Illustrated catalog on projection machines and acces-
sories)
Superior Projector, Inc., Coxsackie, New
York.
(Illustrated catalog on projection machines and acces-
sories)
SAFES, FILM, AND SHIPPING CASES
American Film Safe Co., 1800 Washington
Blvd., Baltimore, Md.
Russakov Can Co., 936 W. Chicago Ave.,
Chicago, 111.
SCENERY
Theodore Kahn, 155 W. 29th Street, New
Yrork.
United Scenic Studios, Inc., 30 Lake
Street, Chicago, 111.
SCREENS
Raven Screen Corp., 34 5 West 39th Street,
New York.
(Illustrated pamphlet on picture screens)
Sunlite Screen Co., 729 7th Avenue, New
York.
SHUTTERS
Double Disc Shutter Co., 2100 Payne Ave.
Cleveland, Ohio.
SIGNS
Opalume Sign Company, Battle Creek,
Mich.
SLIDES
M. S. Bush. 52 Chippewa Street, Buffalo,
New York.
(Pamphlet on illustrated slides to accompany pipe
organ features)
.adio Mat Slide Co., New York.
Standard Slide Corp., 209 West 48th
Street. New York.
(Illustrated catalog on picture slides)
SPLICING. FILM
Genera1 Machine Co., 359 East 155th
q+T-pAt. New York.
(Pamphlet on motion picture splicing machines)
STAGE RIGGINGS
Peter Clark, Inc., 534 West 30th Street,
New York.
SWITCHBOARDS. THEATRE
Mutual Electric & Machine Co., Detroit,
Mich.
(Illustrated catalog on electric switchboards)
THEATRES FOR RENT
Wm. J. Smith & Co., 1457 Broadway,
New York City.
THUMBTACKS
Solidhed Tack Co., 37 Murray Street, New
York.
(Illustrated pamphlet on thumbtacks and punches)
TICKETS
Arcus Ticket Co., 352 N. Ashland Avenue,
Chicago, 111.
Globe Ticket Co., 352 North 12th Street,
Philadelphia, Pa.
(Illustrated pamphlet on roll and strip)
Keystone Ticket Co., Shamokin, Pa.
Trimount Press Co., 113 Albany Street,
Boston, Mass.
World Ticket & Supply Co., 1600 Broad-
way. New York.
(Illustrated pamphlet on theatre tickets and ticket
registers )
TICKET CHOPPERS
The Caille Bros. Co., Detroit, Mich.
TIME CLOCKS
The Tork Company, 8 West 40th Street,
New York.
(Folder on time clocks)
TRANSVERTERS
Hartner Elec. Co., 1905 W. 112 St., Cleve-
land, Ohio.
VENTILATING
Atmospheric Conditioning Corp., Lafay-
ette Building, Philadelphia, Pa.
Typhoon Fan Co., 345 West 39th Street,
New York.
March 28, 1925
Page 83
Theatre Equipment and News
Marquees Have Be-
come Indispensable
Every Type of Theatre Has a
Fitting Type of Marquee
■You have probably looked through the Mod~-
ern Theatre Section that preceded these pages
of equipment news, and have seen to what
great extent the marquee is being used in
every type of theatre. There was ®nce a
time, when nickelettes were all the rage
when any sort of tin roof would do the
same trick as the more pretentious arrange-
ments now in vogue. But those days are
gone forever. Not only is the marquee
chosen for its useful qualities now, but it
must also be a very good-looking affair.
And it is to be remembered that every
sort of theatre front, depending upon the
width, the surroundings, the general nature
of the architecture has only one particular
kind of marquee that will answer the pur-
pose exactly. In the bigger theatre of the
day, it remains for the architect to make
the final disposition of just how and what
kind of marquee will be the one to be in-
stalled. Surely, in the face of such cir-
cumstances, it is to be admitted that the
marquee really plays a very important role
in the make-up of a theatre.
The Moeschl-Edwards Corporation of
Cincinnati, Ohio, have spent many years in
this sort of work, that is, laying the particu-
lar kind of marquee for the particular kind
of theatre. Almost without exception they
have given satisfaction to their many users.
It might be worth your while, also, to make
inquiries of this house when times come for
you to contemplate the erection of a mar-
quee for your theatre.
^ ^ sfc
Foot Comfort
Foot comfort is a prime necessity. Many
theatres expend a great deal of money in
their choice of rugs and carpets. As the
years go by, this- expense begins all over
again, because constant wear has probably
deadened the luster as well as having de-
stroyed the fabric. Carpet and rug cush-
ions are a remarkable aid in keeping down
this overhead expense. The carpets and
rugs invariably last mush longer. Clinton
Carpet Co., of Chicago, has built up a very
fine clientele for their Ozite cushions.
# # #
Reflecting Arcs
The exhibitor who is careful in his choice
of product gives a great deal of attention to
his projection room. This is as it should
be, for after all, this is one of the important
links in his theatre. In choosing reflecting
arcs, he will find the equipment at the
American Reflecting Arc Company, of
Boston, satisfactory.
New Printing Plant
Opened in New York
Erwin S. Kleeblatt,
president of the Erwin
S. Kleeblatt Press,
recently announced
the erection of a new
printing plant at No.
351-5 West 52nd St.,
fji New York City, to
be devoted exclusive-
ly to the production
of motion picture
printing of the better
kind.
He has erected a
model plant ; snacious
and flooded by sunlight, thus eliminating the
necessity of artificial light, a condition al-
ways so desirable for a printing plant.
The most improved and latest type setting-
machines with a composing room containing
all the latest type faces for the best typogra-
phy, are included in the plant. In the press
room will be found the latest of automatic
printing presses of all sizes, and the plant is
in every way a model one, and in keeping
with the class of work which is done by the
Kleeblatt Press.
The office is a delightful one, and it is
here that Mr. Kleeblatt will continue to re-
ceive the publicity men of the industry with
that ready welcome which he always has
for everyone.
Bush Organ Slides
Gaining Popularity
The exhibitor who keeps his audience in
good humor is doing a great deal of good
for the reputation of his theatre, and, quite
naturally, his box-office receipts. There are
many various methods of pleasing your pa-
trons. M. S. Bush, of Buffalo, reaches the
public through its funny-bone. His cartoon
service is especially prepared for organ re-
citals as well as many other types of musical
renditions.
Morelite Arc Lamps
The arc lamp is one of the most impor-
tant pieces of equipment installed in the the-
atre. Upon the lamp depends proper and
efficient projection. A very excellent prod-
uct of this character has been put on the
market by the Morelite Company of New
York City. This lamp, known as the More-
lite Reflector, produces steadier and better
illumination and at the same time, is highly
economical in use, the claim for it being a
saving of 70 per cent of current consump-
tion. It also eliminates the use of all con-
denser lenses and cuts carbon costs in half.
This Arc Lamp aids considerably in giving
better pictures wherever it is in use.
J
GOOD
L
HERALDS
□
ON ALL
FEATURES
RICES
□
IN ANY
QUANTITY
SHIPPED
SAME DAY
PRICES
$3.50
Per 1000
with or
without
imprint
1000 Lots
Imprinted
S4.50
1000
No Imprint
S3.50
ORDER IS
RECEIVED
SEND FOR
TRIAL
ORDER
Prompt
Delivery
Guaranteed
or Money
Cheerfully
Refunded
FILMACK
C O Ml PAN Y
737
S. WABASH
AVE.
CHICAGO
ILLINOIS
WORLD'S LARGEST EXCLUSIVE AMUSEMENT TICKET PLANT TWENTY- EIGHT YEARS EXPERIENCE AT YOUR SERVICE
ROLL <SSS> FOLDED
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TICKETS
CHICAGO, ILLINOIS bist for the i east money quickest delivery correctness guaranteed
r.
Page 84
Exhibitors Trade Review
Music Stands Worthy
of Careful Attention
For the theatre that is in a position to
make use of an orchestra, the music stand
which is easy on the eyes, both for the
musician and the patron, is a vital need.
There are many fine music stands on the
market, the inventors of which have always
given the eyes of a musician and the audi-
ence due consideration. Eyesight to every-
one concerned in your theatre, whether it be
patrons or employees, is something of great
importance. Therefore in choosing music
stands it will be well to buy those manu-
factured with all this in mind. The Liberty
Music Stand of Cleveland is known for its
foresight in these matters.
COERZ
LENSES
KINO HYPAR
For clean cut movie negatives — made in
1 5/8 in. to 3 in. focal lengths.
KINO TELEGOR
"A practical and compact telephoto, 9J4 in.
focus, f: 6.3 — with precision focusing mount
and hood. Fits any standard camera."
MICROMETER MOUNTS
For precision focusing — one mount for sev-
eral interchangeable lenses if preferred.
TRICK DEVICES
We are headquarters for movie trick devices
— round and square closing shutters for vig-
netting effects, mask boxes, double and mul-
tiple exposure devices, and special work of
all kinds, including the fitting of focusing
microscopes to standard movie cameras.
Tell us your camera name when you write
us.
Our DOGMAR for speed work and
the old reliable DAGOR are stan-
dards for still photography. DOG-
MARS are used for telephoto effects
on movie cameras. Write for the
new Goerz lens booklet.
C. P. GOERZ AMERICAN
OPTICAL CO.
317 E. 34th St., New York City
The Use of a Printing
Press in a Theatre
In the larger cities where there
are organized companies putting
out programs for whole groups
of theatres at so much a thous-
sand, that problem is more or less
taken care of. Of course, as may
may be expected, these programs
are all of one set style and should
a nearby house subscribes to the same ser-
vice that you use, the results are not en-
tirely desirable.
More so is this problem to be studied in
the smaller town where each theatre must
contract with some printer to do his individ-
ual job. The cost of these programs and
announcements, as well as sheets of exploi-
tation literature, like mailing cards, teaser
cards, etc., though by no means prohibitive
if let out to local printers, is a useless ex-
penditure in the face of the fact that a little
hand printing press could do all this sort of
work for you at a great saving.
The Globe Type Foundry, located in Chi-
cago, 111.,' has put out a rather unique and
ver}' practical printing unit for just this sort
of work. Its cost is small, and there is
hardly any upkeep expense attached to it.
The labor involved in the use of one of
these machines is almost negligible, for it
might be classed in the nature of fun. At
any rate, the work to be done is, at the most,
a spare time job. Paper requirements can be
obtained from any of the well-known paper
houses, and you will be able to buy at the
wholesale price, saving on this item alone
about 25 percent of what the printer will
charge you.
It is a good proposition on the face of it,
and certainly one that ought to be looked into
more carefully than we have treated it here
in the limited space we could allow it.
* * *
Sprockets
Sprocket holes that remain intact are ne-
cessary for better projection and the film
therefore obtains better hold of the machine.
This produces steadier pictures.
It is looked upon by several producers
who are using it as a big step forward in
motion picture photography, and Counsell
Film Process is noted for this work.
use US
TREES —
The best form of decora-
tions for "movie" lob-
bies or stage effects. Buy
them here at "Ruscus"
Headquarters — better
and cheaper.
Write for prices and literature on anv
decorative material that interests you!
The X
McCALLUM
133 7th St., Pittsburgh, Pa. \/\c\
Stanley Frame Company
Carries Good Line
The displaying of your current and forth-
coming productions means much in putting
over your house. Generally, people passing
by are interested in your presentation. They
wonder what you are showing today and
tomorrow and the next day and even the
following week, It is your duty to give
them this knowledge. If you can do it
elaborately, do so. If not elaborately do it
in a plain, business-like manner. Frames
for your lobby displays attract the eye and
in this, Stanley Frame Co. is considered
exceptionally good.
Side and Floodlight
Good stage light effects, as well as moving
color effects and lantern slides, can do much
for the exhibitor who likes to extend to his
patrons novel effects and colorful tone.
Moving color effects enhance prologues and
other such bits of showmanship. Lantern
slides, should be part of every program.
• The new Brenkert projector has this com-
bined feature and is a product of the Bren-
kert Light Projection Company, of Detroit.
% ♦
Curtain Control
A perfect performance may be ruined quite
often by a jerking curtain or through fail-
ure to operate it exactly on time. Owners
of leading theatres appreciating this fact
have long sought means of controlling the
curtain from the front of the house without
dependence upon the catching of cues and
without the imperfections of movement that
invariably accompany hand-control. Many
automatic curtain controls have been in-
vented. One of these companies is the Au-
tomatic Devices Company, of Allentown,
Pa., whose curtain is controlled usually
from the projection booth.
* # *
Printing and Developing Films
Some very fine machines are on the mar-
ket for the printing and developing of film.
This phase of the industry is a very extra-
ordinary and important one and among the
leaders is the Duplex Motion Picture Indus-
tries, of New York City.
You want
Phelco!"
Smooth and quiet burning
Bright light
Steady arc
Slow burning rate
Long Condenser life
Charles W. Phellis & Co., Inc.
130 West 42nd Street, New York
For Canada: Keystone Trading Co., Ltd.
10 Ste. Sophie Lane, Montreal
March 28, 1925
Page 85
Two words that mean quality—
"EASTMAN"
and s
"KODAK"
When you see this identification in the
print margin you know at once that the pho-
tographic quality is the best possible.
Eastman Positive Film is unrivaled for
faithful reproduction of the negative.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
Page 86
Get Your House
Ready for Summer
Summer is upon us, and soon the "20 De-
grees Cooler Inside" signs will become an
inseparable part of most theatre displays.
Now, the question remains, is your theatre
really twenty degrees cooler inside? If it is
you have a great drawing card for the folks
who would like to be comfortable while
loyal to their many picture friends.
Ordinarily, it is not the heat itself that is
so annoying and strength-sapping, but rather
the accumulation of several hours worth of
still, putrid air that has been exhaled by the
theatre goers of previous shows and has
not been given the opportunity to refreshen
itself. Moving air, regardless of its tem-
perature, is seldom found to be really bad.
It is the stagnant air that causes the uncom-
fortable headaches and such.
Now is the time, unless you have already
done so, to install a proven ventilating sys-
tem in your theatre. The Typhoon Fan is
perhaps one of the most popular of these
ventilating devices on the market.
* * *
Theatre Tickets
The tickets, whether for continuous per-
formances or reserved seats, are one of the
details that comprise the running of a the-
atre. Of course the quality of the tickets
is not extremely important, but the purchase
of tickets that are manufactured by con-
cerns who do nothing else but print tickets
is not only economical but also makes for
exactness in this respect.
There are several companies that have
spent many years at this work, and among
the best are the Globe Ticket Company.
* * *
Bookkeeping and Accountancy
Bookkeeping and accountancy has given
exhibitors no little trouble, and although
every theatre has its bookkeeping unit, keep-
ing the duties of this department down to
a minimum is always worth some thought.
The dispensing of tickets from the box-
office entails quite a little bookkeeping itself.
However, there are ticket registers which
make bookkeeping very easy for the show-
man. The machines also prevent the cashier
from handling the ticket, speed the issuing
if tickets and balance the amount of
No. 2769/20 KENTIA PLANT, natural
prepared in sizes from 3 to 9 feet,
everlasting, removable leaves.
Cost of real natural plants from 3 to
9 feet, $5.00 to $50.00; our everlasting
graceful plants from 3 to 9 feet, $3.00
to $10.00.
Our ILLUSTRATED CATALOGUE No. 2 of
Artificial Flo-wers, Plants, etc., mailed FREE ON
APPLICATION.
FRANK NETSCHERT, INC.
61 Barclay St., New York, N. Y.
money immediately. These machine are find-
ing their way into some of America's best
theatres, and one of the companies dealing
in them is the Automatic Ticket Register
Corporation, of New York.
Genera! Equipment
Exhibitors like to deal with companies that
handle many of the accessories theatres need
at different times during the year. The ex-
hibitor feels that much time is spared him
and the results are the same as if he went
from one company to the other. Motion
Picture Apparatus Company, of New York
City, is a clearing house for practically
everything an exhibitor needs in the way
of lenses, cement, lights, carrying cases, etc.
,:->'> * % %
Interior Accessories
The building of your theatre is only the
first step toward making it a community
center. Naturally, the booking of proper
films plus splendid music is likewise only
another step. Interior accessories play a
tremendous part in the success of any house
and The Best Devices Co., of Cleveland, is
noted for fine lighting effects. Their de-
vices help to make theatres perfect as well
as beautiful.
Distinctive Lenses
Specializing in lenses is a mighty sure
sign that the exhibitor will get the best that
it is possible to manufacture. Quite natural-
ly, the exhibitor must get the very best
lenses, for his projection is a '^ery important
factor in the presentation of his program.
There are many fine companies specializing
in this end of the business, and in the manu-
facturing of the Cinephor, Bausch & Lomb
Optical Company, of Rochester, New York,
is among the better known.
* * *
Your Lens Question
In selecting the lens which will do its best
work, the exhibitor is sometimes confronted
with a very difficult problem. There are
many fine lenses on the market, and among
the organizations helping the exhibitor with
his projection is Gundlach-Manhattan Opti-
cal Company of Rochester. They have issued
an interesting folder about their Radiant
Projection.
^ ^
Tin Cans
Exhibitors are known for their special
pains in the care of their films. They are
likewise always careful because they know
what fire in the projection room means, and
because of their desire to cooperate with the
distributors they choose the safer course ;
that is, the placing of ther reels in tin cans.
The Russakov Can Company, of Chicago,
has devoted years to the manufacture of tin
cans while their Bulldog Film Shipping
Cases are likewise a very trustworthy com-
modity.
Carbons
A dilemma confronts the exhibitor in
choosing carbons due to the fact that there
are so many reliable companies manufac-
turing this necessary article. The carbon
which burns slowly and throws a steady
light is the one which naturally iirings re-
orders. Charles W. Phellis & Company of
New York City handles such a carbon. Hugo
Reisingcr of New York City, likewise
handles a good carbon which is used for
stage lighting and studio lamns. There are
many others, such as R. C. Miller, of Berke-
ley, California. G. M. Felder Sales Co., of
New York, likewise carries a good line.
Exhibitors Trade Review
Filmack Co. Working Out
Unique Service
The Filmack Company of Chicago is hard
at work on its new program for the herald
service which is bringing it so much atten-
tion of late.
The problem which it has solv.d, and
which solution it is now offering to the in-
dustry is one that has worried the producers
for many, many years. When a new picture
is put on the market, thousands and thous-
ands of heralds are ordered and printed up,
and these heralds have to be distributed
throughout the entire country to meet the
booking dates of the exhibitors. This in-
volves a staff of men to follow the various
bookings, and to keep in touch with their
printers to see that there is always a suffi-
cient stock of heralds on hand to meet the
demand of each day. To stock up in advance
often involves serious losses, for it is never
known what peculiar turn of the market
will suddenly make the picture unmarketable,
and, therefore, the heralds useless.
The Filmack Company realizes this, and
is now offering a service which will take all
this responsibility -off the producers' hands.
This company now offers to contract for
the production of these heralds from the
very inception of the copy and the art work
that is to be contained in them, to the very
lime when the herald is to be put into the
hands of the exhibitor, regardless of his
location. All they ask for is the newly re-
leased pictures and a list of the booking
dates, and they take care of all other de-
tails.
The Filmack Company is also very well
known for the excellent brand of trailers
which they have been puting on the market
for quite a long time. It is, therefore, fitting
that this company should be the one to in-
crease the scope of its useful activities to the
industry as above mentioned.
* * *
Safety Switches
The theatre being built today overlooks
no means of safeguarding the theatre itself
and the patrons. Every known device of
protection from fire and other dangers is
resorted to. The Mutual Electric and Ma-
chine Company, of Detroit, has for many-
years played a great part in the theatre
world through their safety switches. In-
cidentally, they have won no little com-
ment for their switchboards and cabinets.
CONVERT
YOUR CARBON
ARC HOUSING TO
MAZDA PROJECTION
WITH
BEST MAZDA
ADAPTOR
ONLY
$13.50
WITHOUT
LAMP
Greater convenience
Lower operating
cost — Improved
pictures
BEST ADAPTORS
FOR SALE AT ALL DEALERS
BEST DEVICES CO.
FILM BLDG.
CLEVELAND, O.
March 28, 1925
Peg3 87
Projection Hints
Optics, Practical Ideas and Electricity
By WESLEY TROUT
A. C. Roebuck Resigns
Ever since the Motiograph has been on the
market, its original inventor, A. C. Roebuck,
has been at the head of the Enterprise
Optical Mfg. Co., Chicago. I believe, but
not certain, that the Motiograph was first
placed on the market about 1906. At that
time there was only the Powers, Edison and
Lubin machines.
I am informed that friend Roebuck laid
the entire Motiograph projector out on paper
before ever a part was put to metal, and
the paper plans were not altered at all
when the plans finally grew into metal com-
pleteness.
After a time there were some very im-
portant changes made, nevertheless, because
the first Motiographs were built entirely too
small in the mechanism, and were sometimes
placed in the hands of projectionists who
did not have the proper knowledge to handle
them with any degree
Be Your Own Printer
Print YOUR OWN
PROGRAMS— HAND BILLS
PLUGGERS — ANNOUNCEMENTS
Keep your patrons informed of your future programs
— utilize your spare time by advertising your business.
Write for estimates on our printing outfits.
GLOBE TYPE FOUNDRY
956 West Harrison St. Chicago, 111.
THE LATEST IDEAS
In THEATRE DECORATING.
We Plan
Your
THEATRICAL
SCENERY
DRAPES
RIGGING
AND
LIGHTING EFFECTS
INTERIOR
DECORATION
DRAPERIES
CARPETS
FURNITURE
AND
ORNAMENTAL
PLASTER WORK
WE EOUIP
YOUR HOUSE
COMPLETE AND
FURNISH YOU
WITH BONDS
GUARANTEEING
C O M P L ETION
ON OPENING
DATE.
WHY NOT ASK
US TO FIGURE
ON YOUR NEXT
HOUSE.
UNITED STUDIOS, Inc.
L. P. LARSEN, Managing Art Director
30 West Lake St. CHICAGO, ILL.
Local & long-distance telephone DEARBORN 1776.
of success. The result
was that many pro-
jectionists and exhib-
itors had much trou-
ble in the mechanism
"binding" or "freez-
ing" up, and caused
much trouble, NOT
BECAUSE OF ANY
FAULT OF THE
PROJECTOR
MECHANISM, but
because the operators
of that day DID NOT
HAVE THE ABIL-
ITY to operate same
that the projectionist
has of today.
But as time went on
and the fact became
evident to Mr. Roe-
buck, the gears, bear-
ings and other parts
of the mechanism
were greatly enlarged and improved upon un-
til it is TODAY A VERY HIGH CLASS
PROJECTOR THAT WILL DELIVER
VERY PLEASING SCREEN RESULTS
AND GIVE LONG SERVICE.
I just received a letter a few days ago
stating that Mr. Roebuck had disposed of
his interest in the Enterprise Optical Mfg.
Co., ceased all connections therewith, and
was on his way to Florida for a long rest.
Mr. O. F. Sphar, for many years General
Manager of the firm, succeeds Mr. Roebuck
as president of the company.
Some Record
The management of the Star Theatre at
Newton, Kansas, informs me that he has
used a G. E. Motor Generator set for over
twelve years and bought only one set of
bearings in that entire length of time. This
has been the only expense he has paid out
except for a new set of brushes. Some rec-
ord ! I bet there are many exhibitors who
would like to say the same thing.
The Star is using two Simplex machines
with very good results on the screen. Pic-
tures is the policy of the theatre, and busi-
ness is reported to be very good this season.
Controls and Indicators
Economy is at its best when automatic
devices help control expenditures. The arc
controls, speed indicators and other such
commodities should be part of every up-to-
date theatre. J. E. McAuley Manufacturing
Company, of Chicago, have for many years
devoted a great deal of their attention to
this as well as reflector arcs and other equip-
ment for the projection booth.
TIE-UP
For Your Box-Office
The Colony
T h e a t r e —
New York's
Latest
Amusement
Palace has
Installed
Brandt
Equipment
in the Box-
Office.
THE NEW BRANDT
Here's a sure winner that is making a b'.g hit
from Broadway to Main Street. Touch the
keys — quick as a wink the correct change
is delivered to the customer. Right or
left hand delivery. No more delays,
questions or mistakes to annoy your
customers.
Write for Illustrated Booklet.
Name .
Address . .
Brandt
Automatic
Cashier Co.
S-r DeDt. TJ,
Watertown, Wis.
Please send me free
postpaid, Booklet de-
scribing your new Brandt
Junior Automatic Cashier.
Quote prices and terms.
Page 88
Exhibitors Trade Review
If you don't find just what
you want listed on this
page, insert a Want Ad of
your own. The cost is low
and the results secured
will prove surprising.
Classified opportunities
offer the kev to the results
you are seeking.
Capacity 1,000
Breakers
Atlantic City, N. J.
ON THE OCEAN FRONT
Fireproof
American and European Plans
Orchestra Dancing
Golf Privileges Cabinet Baths
Garage
JOEL HILLMAN, President
CINEMA
The Motion Picture Review
of the Orient
Manager: E. ATHANASSOPOULO
Editor-in-Chief :
JACQUES COHEN-TOUSSIEH
"CINEMA" is the only picture publication
circulating throughout the Orient.
Address:
"CINEMA," 8 RUE de L'EGLISE DEBBANU
ALEXANDRIA, EGYPT
TORJC
CLOCK
Who turns "on" and "ofi" your
lobby displays, electric signs, etc?
Let me do it. I am a TORK
CLOCK. I turn electric lights on
and oS regularly. Get description
and prices by return mail.
TORK COMPANY
8 West 40th St., New York
Classified Opportunities
Rates 2 cents a word. Cash with copy.
At Liberty
AT LIBERTY EXPERIENCED OPERATOR,
any equipment, permanent, go anywhere. References
State salary. Wire or write at my expense. Garv
Rumley, Atlas Theatre, Cheyenne, Wyo.
AT LIBERTY — Lady organist of ability — Union.
10 years — best theatres in East. Extensive library.
Michigan, Ohio or Indiana preferred. None but
straight pipe organ considered. Address "Organist"
P. O. Box No. 602, Sidney, Nebr.
MOTION PICTURE PROJECTIONIST wants
position steady or relief. Phone Freund, Melrose
9013.
EVERYTHING IN MOTION PICTURES, com-
plete short stories for small machines. Unlimited
stock of every description. State your requirements.
Metropolitan Motion Picture Co., 116 Market St.,
Newark, N. J.
AT LIBERTY— ORGANIST for immediate en-
gagement. Cue picture properly, play feature solos,
have fine library. CARL STEFFLEY, 737 West
Lo.cust St., Sheibyville, Ind.
PROJECTIONIST, NON-UNION, thoroughly ex-
perienced in projection and electricity, operate any
machine, best results, steady, A-l reference. Morris
Finkel, 5225 Arch Street, Philadelphia, Penn.
AT LIBERTY: MALE PIANO PLAYER for pic-
tures. No wires. Address Pianist, 6 Stacer Ave.,
R. R. 2, Evansville, Ind.
AT LIBERTY MAY 1 — Second and Bass Clarinet-
ist of Minneapolis Symphony Orchestra desires en-
gagement with Band or Theatre Orchestra. Address :
Carl Buschardt, 3228 Columbus Ave., Minneapolis,
Minn.
ORGANIST-EXPERIENCED, twelve years, cueing
pictures. Married, settled and reliable. Wants
permanent position but will double on piano for
Vaudeville if desired. State make of organ. P. H.
Forsythe, General Delivery, Monmouth, 111.
FIRST CLASS ORGANIST AT LIBERTY for
immediate or future engagement. Man with 10
years theatre experience. Expert picture player and
feature soloist. Thoroughly reliable. Union. Good,
modern instrument essential. Familiar with all
makes, both unit and straight organs. Exceptionally
fine library. Will consider good nosition anywhere.
Wire or write full particulars. ORGANIST, Room
226. Princess Hotel, Atlantic City, New Jersey.
LEADER (VIOLIN) OR SIDEMAN— Long ex-
perience. Pictures, vaudeville, etc. Large library ;
union. Leader, 1 Walnut Street, Hudson Falls,
New York.
YOUNG WOMAN PIPE ORGANIST wishes posi-
tion in picture theatre. Experienced. References.
Address, Bernice Stevens, 5727 Richmond Ave.,
Dallas. Texas.
Local Films
MOTION PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the best cameramen. Our price 20c per foot.
Ruby Film Company, 727 Seventh Avenue. New-
York.
For Rent
MOTION PICTURE and "Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange. 727 Seventh Ave., New York
City.
For Sale
ELEGANT LOT of upholstered opera chairs, all
guaranteed fine condition. Also 279 new veneer
opera chairs, half regular price. Bargain on attrac-
tion sign, ticket booth, scenery, music stands, etc.
Write us your needs. Atlas Moving Picture Co.,
538 So. Dearborn St., Chicago.
FILM EXCHANGE GIVING UP BUSINESS.
Great bargains. Westerns, Northwesterns, Dramas,
Short Subjects. A. J. Hepner, Pres., 1244 Corona
St., Denver, Colorado.
For Sale
"YOU WANT 'PHELCO PERFECT
ARC CARBONS"
Slower burning rate; Increased light with less
current; Does not pit condensers; High quality
and better light; Better crater and steady arc.
Send for price list on A. C. and D. C, High and
Low Intensity Carbons. We will save you money.
BEST CARBON NOW ON THE MARKET
— GUARANTEED
W. TROUT
General Distributor. Wholesale & Retail.
Texas, Oklahoma, Kansas and Arkansas
P. O. Box No. 499, Enid, Oklahoma
(Free Samples on request.)
EXTRA GOOD CONDITION FEATURE and
short subject films for sale. Send for list. Southern
Film Co., Brokers Building, Birmingham, Ala.
FIFTEEN HUNDRED OPERA CHAIRS, prac-
tically new, five-ply. Havwood make, at sacrifice.
Guaranteed to fit. REDINGTON & CO., Scranton,
Penn.
FOR SALE) — "High Gear Jeffery" feature. Ed
Milanoski, 640 Fourth Street, Grand Rapids, Mich.
TEN THOUSAND YARDS BATTLESHIP
LINOLEUM Government standard stock at less
than wholesale prices. For theatres, clubs, halls,
lodges. Guaranteed absolutely. Redington Co.,
Scranton, Pa.
SPECIAL "THE COUNTRY FAIR" featuring
Wesley Barry, 5 reels, $45.00 cash. Cyril Jenney,
414 Jackson Ave., Endicott, New York.
W anted — To Buy
WANT TO BUY THEATRE OUTSIDE NEW
YORK. Please write giving full particulars. Box
F. M. Exhibitors Trade Review, New York.
Miscellaneous
READ
LE COURRIER
Cinematographique
28 BOULEVARD SAINT DENIS, PARIS
CHARLES LE FRAPER,
Manager
Most widely circulated, best informed and
oldest of the French motion picture journals.
Specimen copy . free on request.
Mailing Lists
Will help you increase sale*
Send for FREE catalog giving
counts and prlceBon classified name!
of you rbest prospective customers—
National. State, Local— Individuals,
Professions, Business Finns.
Guaranteed C &
refund of J
mat
lOtfcSt
each
St. Louis
Qhe sample print for
D.W. Griffiths personal inspection of
0
2100-tioi "ltoa
CLAREMONT LABORATORIES- INC
+2+-4-30 CLAREMONT PARKWAY
^Vt» Tori
October 8th, 1924.
Mr. John Cummings,
33 West 60th Street.
HeW York City. N.Y.
Uy dear Mr. Cummings:- due you regarding
my experience in tie ub
Films. . vpen able to get
much more latitude ovreilent quality on
have used. -ueen ahle to get ex°ej-, Vnow from the
1. i find that we have been aotured. As you £e emulB
every make of stock tna* "> ^ufacture of "ot±°n "n various stocks.
experience I come to^e to have tests ***|T°nf™nd that your
tSt many Pe0?^of Vand on these various ^^^ie makes the
to give my °Pin*°n" necessitate any change whatever.
sags ^^^w.*j^*"Ss&Jffl«
3. We have used ^n°n8S of the 3tor* Studio samples. Indep-
Vernon of Haddon tell^ productions. on many studio ^ tionB and
Productions, on Eastern r uctions. Grand Ascner 600>000 feet
we have used. ln both laDoratory
=i"r,;s*=s ■ p"p,r"
very tcuiyj yours ^
IS o
Was
developed in
DUPLEX .
SUPERIOR
RESULTS
GREATER
OUT PUT
ECONOMY
SIMPLICITY
UNIFORMITY
-these and other
unquestionable
qualifications — proved b^
actual results, evidence the
superiority of Cumminone Chemicals
Duplex Motion Picture Industries,!*
-&njf Island City.Newlork,
Thomas H. Ince Corporation
presents
6*
99
by William H. Ham by
Starring
CHAHLES HA
Supported by
Charlie Murray and 'Betty *Blythe
Under the Severest Test Possible, YroH)en
to be a Big Picture
When "Percy" was finally finished the officials of the Thos. Ince Corp'n believed
they had a BIG picture. There was only one question. Would the public
receive it as it deserved?
So "Percy" was put on "cold" at two houses, — one in Los Angeles, and one
in New York. There was no public announcement. In each case the adver-
tised feature was shelved without warning to make room for "Percy."
Both audiences were taken by storm. They laughed, thrilled, applauded. Few
pictures have ever received the signs of audience approval that "Percy" did.
"Percy" is presented for your ap-
proval on its merits as a real BIG
picture. Its extraordinary merit
DEMANDS your serious considera-
RAOUL WALSH S
PRODUCTION
WITH
RICARDO
CORTEZ
J ETTA GOUDAL
NOAH BEERY
FROM THE NOVEL BY JUANITA SAVACE
SCREEN PLAY BY J. T. O'OONOHOE
J
Inrl
The black dog in the foreground is Balto, hero of the
dash, who found his way through storms that blinded
his master.
You can't transport motion picture
film by radio any more than you
can fool an exhibitor. These re-
markable throw-ups were made
from International Newsreels mov-
ing picture negative.
THAT'S . .
ABSOLUTE
PROOF . .
There's been a lot of discussion and many
ridiculous claims as to who showed the
First Pictures of Gunnar Kasson's
Historic Dash Through the Blinding
Alaskan Snow Storms With Anti-
Toxin To Relieve Diphtheria
Stricken Nome.
AS USUAL
INTERNATIONAL
NEWSREEL
Gave the First and Only Genuine
Pictures of This Historic Event in
Its Issue of March 20.
HERE'S THE PROOF
His journey ended. Kasson delivers the life-saving
serum to Dr. Curtis, the only doctor in the plague
stricken town.
Gunnar Kasson "mushing" his way through the snow
storm, on the last lap from Nenana to Nome wi
Balto leading the way.
These first genuine and exclusive
motion pictures of one of the great-
est epochs of the frozen north, from
part 2 International Newsreels'
service — service beyond the con-
tract; service which goes to users of
INTERNATIONAL NEWSREEL
At No Additional Cost
International
Newsreel . .
Twice Every Week Released Through
Universal
"Give my dogs the credit," said Kasson as he arrived in Nome with the diphtheria serum.
i i the way.
Note : Balto, the hero dog leading
WHITMAN BENNETT
presents
" BA CK TO LIFE"
buith
TaUy 'Rath Milter and Va-did TotveH
"Based on the nonJel "BacK__from the "Dead" by Andretet Soutar
Does a woman sin who marries and lives with another
man believing her husband dead?
Does a husband abet a sin if he returns from abroad to
find his wife married to another, and keeps his identity
secret?
To whom does the woman's duty lie, the first or the
second man? To whom does the man's duty lie, to
himself or his wife?
Directed by Mr. "Bennett
ASSOCIATED EJTHimTO'RS
"Physical "Distributor
Pathe Exchange, Inc.
Arthur S. Kane, "President
Foreign "Representative
Sidney Garrett
HL Clay Miner presents
A Whitman Bennett Production
Lox)e of Women
Helena Chadwick
and a notable supporting cast including
Montagu Love, Mary Thurman, Lawford Davidson, Maurice
Costello, Marie Shotwell and Frankie Evans
Women/
Has a bobbed-haired bandit of souls ever thrown her
shadow across YOUR family life?
Men!
Are you polygamists at heart?
Married men, married women! Are you one-half
married, one-half divorced?
See "Love of Women!"
^/tfjociated Exhibitors
Arthur S Kane, President
Physical Distributor
Pathe Exchange, Inc.
Encore
Pcture^
Foreign Representative
Sidney Garrett
"Directed by
Mr. Bennett
Howard Estabrook
presents
The Adventurous Sex
With
Clara Bow, Earle Williams, Herbert Rawlinson,
Harry Morey and Flora Finch
Do the "dont's" of parents maKe
the modern girl Want to "do"?
The fathers and mothers of the twenty year old girls of
today just can't understand them.
Their daring shocks them. Their habits frighten them.
Their friends terrify them. Their late hours sadden them.
What they do makes the parents wonder if they are really
their own flesh and blood.
What's the answer? See this story of the flighty little
flappers of today.
Directed by Charles Giblyn
ASSOCIATED EJCHI'BITO'RS
Arthur S. Kant, Tttjidenl
Thyjical Distributor H\Ill,vW C Foreign Hep rejentati-Ve
Tathe Exchange. Inc. a Sidney Garrett
From the jtory by
Hamilton Mannon
Continuity by
Carl Stearns Clancy
Arthur Beck
presents
Barriers Bu
A story of the
fCtfith
THE CHICAGO DAILY TRIBUNE
fvlONDAV, FEBRUARY 9, 1925.
All Chicago
Will Enjoy
This Picture
CLOSEUPS
Lon Cham-y has Jusl signed a con-'
tract with Metro-Goldwyn-Mayer under j
which he is to be leatured in at leas;!
four productions this next year.
Martha Madison, the " ba'thing girl " ,
of the New Yurk slage.i will be seen
with N'azimova In " My Son."
"Barriers Burned Away'
Pretty Gdod Show.
| Ah— news uf Madge Kennedy: ShciYbl;
and Corrway Tearle are coming ouf 'n'narn
a picture for Associated Producers f-
called "Bad Company." . ,n *
\ and
; such o
M
MA
sful villain- that you're 1 them
I play.'
"BARRIERS BURNED
AWAY "
PTodueed by Arthur F. Bock.
Directed by W, S. Van Dyke.
Presented at the Randolph Theater.
' THE CAST.
Christine Randolph ..Mabel Ralhn
Mark Randolph Eric ^ J.yne
Wayne Morgan ..Frank Mayo
Molly Winthrop.' .Wanda. Ha*-loy
Gale Winthrop W.,!ly van
Mildred McCormick. .Arline Prmy
Eat! of Tarpncy ". Lawson Butt
Hon. Bill Cronk Tom SantFchi
Howard Mellon Harry T Morey
."SUm"1 Edwards" James Mason
Palruk ULcary J. P. Lockney
Mr* OLeary . ,. Mrs. Charles G Craig
Peirleff Sullivan ]*. . . WilJiam V. Monp
" Halted Street Terror1' Pat Hirmon
KJlty Frankie Mann
s now and t
then — hut it's only now and then. | w,i
Thomas Snntschi as a political boss Is", failin
great. ,The direction is intelligent. | repro
Fretfv good •'how!
Jgl'l
u.
By Mao Tlnce.
Good Morning!
''Barriers Burned Away" is from
(he old story by E P. Roe. With its
vivid presentation of the Chicago Art1.
Its intro'duclio'n of people whose names
are familiar to a.11 of -us. its quaint
and authentic costuming and bair-
dress. the film is an unusual and inter-
esting one
The plot has to do with the theft of
a famous paiatirtg from the mother of
the young man who Is the hero. In
his quost of U he. obtains fca positron in
the old Randolph Art store, whare he
meets adventure and romance. The
great fire burns away all barriers be-
iweso the youth and his true love, the
spoiled daughter of the owner, and
furnishes ooe of the most thrilling of
film climaxes.
A big city, Chicago, disappearing in
a tornado of flame.
The prisons emptied to save the lives
of the prisoners, and the scum and the
sweepings of humanity running wild
with no law to stop them, with beauty
unprotected before them and with
loot and rum galore !
That's not a dream. It happened!
And it's the keynote of this big,
spectacular picture.
died
ectly
tays.
| Mrs. O'Leary and her cow are in the
j picture. Mr. Marshall Field, out driv-
ing behind his spanking pair, pauses
to pow wow with Mr. Pinkerton. who
was head- of 'he government detective
'service under Lincoln during the civil
< war. Old fashioned horse cars loaf
j down Slate street. The film has an
1 atmosphere ail right! All Chicagoans
1 will enjoy It.
For Mabel Ballin, as the heroine. I
didn't particularly care, but I loved
Wanda Hawley as her wistful best
friend. Poor little Molly Winthrop and
■' Thi:
They h
Vested.
- Two
I under ^
proctor
lab lis he*
Ilea do i
" I he!
honor s;
der whii
be perse
day
power.
From the famous novel by E. P. Roe.
Directed by W. S. Van Dyke.
^/Issociated Exhibitors
Arthur S. Kane, President
Physical Distributors
Pat HE Exchange, Inc.
Foreign Representative
Sidney Garrett
rnedAway
( "eat Chicago Fire
FranK. Mayo
Mabel *Ballin
Wanda Habvley
and a big all
star ca rt
George Beban
Greatest
Love of
^/Idapted from "HU Sbueetheart"
"My mama is good! An* if
the tvhole dam* tvorld say-
she is bad, then they are
dam* liars!**
When Beban, the greatest portrayer of
Italian characters, says that, just keep your
ears open for the cheers.
This is a story of love of a son for his
mother; of a mother for her son; and the
love of the son for a girl. It is sure-fire
stuff, for it brings both tears and laughter.
Associated Exhibitors
Physical Distributor
Pathe Exchange, Inc.
Arthur S. Kahe, President
Encore
Pcture^
Foreign Representative
Sidney Garrett
NOW BOOKING
Hiram Abrams, President of the United
Artists Corporation, announces that
BEQINNINQ IMMEDIATELY, the forth-
coming Charlie Chaplin Comedy will he
sold in all territories.
This is undoubtedly the greatest
Charlie Chaplin Comedy ever produced,
Charlie
tn
Dfte Gold Rush
UNITED ARTISTS CORPORATION
Jrfary Pickford Charles Chaplin
Douglas Fairbanks D.W. Qriffifh
Tfiram Obrams, President. Joseph JA.Jchenck, Chairman, Board of Directors.
Here's
A Pertinent Question
for You,
Mr. Exhibitor:
Do you want a trade paper that is subsidized and con-
trolled by a little group of big interests?
Or do you want one that is edited and published for
the general good of the film industry as a whole, including
yourself?
If it's the latter, then you want
Exhibitors Trade Review
because it is genuinely your own publication.
Think It Over
To read it every week will cost you
a little time and $2 a year.
Exhibitors Trade Review
45 WEST 45TH ST., NEW YORK.
.?5c525E525H5ffiH5E5E5E525E525ffi25Z52^
STB
DAVIS DISTRIBUTING DIVISION, INC.
J. CHARLES DAVIS II, President
PROGRAM 1925-1926
Smashing Features
1 600 H. P. Serial-15 Chapters
1 Stupendous Super Special
HERE THEY ARE
J. J. FLEMING PRODUCTIONS:—
6 — Featuring Al Ferguson's 1st series
8 — Featuring F. Schuman Heink 1st series
8 — Featuring Al Ferguson's 2nd series
CLIFFORD S. ELFELT PRODUCTIONS:—
8 — Starring "Ken" Maynard, Super Westerns
6 — James Oliver Curwood Features
8 — Gen'l Chas. King's Frontier Features
8 — De Luxe Underworld Melodramas
"SECRET SERVICE" SERIES
8 — Starring Peggy O'Day
THRILLER SERIAL — "THE POWER GOD"
Starring Ben Wilson and Neva Gerber.
Personal Supervision of Ben Wilson, the Serial King.
"THE ARABIAN NIGHTS" SUPER-SPECIAL
"TALES OF A THOUSAND AND ONE NIGHTS"
Wonderful Drama of Thrills, Romance and Adventure
— The most beautiful production ever made.
£fiX DAVIS DISTRIBUTING DIVISION, INC.
(fjfe^Tj J. CHARLES DAVIS II, President
^JlJ^ 723 Seventh Avenue, New York City |
Harry Carey
HARRY
CAREY
"the interpreter of
the eternal west "
the s<
theatre fi
of the year
in a new series of
colorful action dramas
^Border
°y scon r.
HUNT STROMBERG
Personally supervised productions
Produced by
Hunt Stromberg Corporation
Charles R. Rogers, Treas.
Current Releases
"The Nighthawk" "Roaring Rails"
"The Lightning "The Flaming
Rider" Forties"
"Tiger Thompson" "Soft Shoes"
Thousands of wide-awake exhibitors
building up their box-office receipts i
these great Careys.
II
The
Texas Trail
Here is a cyclonic, melodramatic thriller of
the last great West with hard-riding,
straight shooting Harry Carry in a great
role.
'Released by
Silent
Sanderson
A gripping tale of the Yukon picturized
against gorgeous natural backgrounds in
the frozen North, and replete with thrills,
love and adventure. Story by Mrs. Kate
Corbaley. Directed by Scott R. Dunlap.
nth
KINOGRAMS
'Built Like a aJS[ewspdper
brings The cRadio Fans
Into Your oAudience
Adopting another newspaper idea, KINOGRAMS
recognizes the vast popular enthusiasm for the newest
scientific wonder. In KINOGRAMS 5069 appear
exclusive pictures, the first ever made, of the making
of the binocular coil and straight line frequency
condenser, the latest improvements in radio reception.
101,000 radio fans will receive mail announcements
of this KINOGRAMS subject. Through the air,
for two weeks, millions more will be
advised to look for it. Be ready for them.
"THE SPICE OFXHi PROGRAM"
EDUCATIONAL
FILM EXCHANGES, Inc.
Member, Motion Picture Producers and Distributors
of America, Inc. Will H. Hays, President
fervin* Not merely for
JC1 ▼ whole country
Read these proofs, and then consider
the claims of "first made by others.
WEST!
TELE
,UNION\
(AM
CHICAOO
ion'""*
i tors
5»1 '
H REEL IAD UNOUKOCC TRl
1011 I HATE LEARNED THE
P PIIA3E ACCEPT TRAPES C
TOLEDO
DENVER
si"* T
..oRX*'1
n **** »"nc * T
' ' 1 «<Usc, „
CHICAGO
*""« UCJ„CI ,
1»,
• rou-
"""lop, em ^""'Km.,..
« •>» *
^ ^n*1 «.»>,w
-« IlC 111* 01
,PT °» TILL
3 K BOTH t
"<mt o
T <W»0HTICI
1115 «ULf©
WEST]
_telJ
ME* TCU
1BC HO OPPOSITION
plPST F*THr HE'S PTE
THIATRI.3 EI0»T 0C10CE T8WSCT
lien-US* • ocopsTOii
TEUTKUi COlSPUTtl. this is o"»
p.e. slsw
DOS AH UP
o rus i
»*5
EDITOR MTRE ir«9 Itl T0B1
RECEIVED CYCLOW ma „ „„ TmjH3E4T
TO SECT »ITHI« TTEWTT FtW HOOTS OF THZ TI«. ,
•ORD OF THIS TERRIBLE D t SISTER fiX»C«B CHICAGO
UJ-CST IHMUIKE «t .ISH TC COKOIUTVLm TOO
•OKLTRTVl ACHirmxHT
pi TBS
»?si * " aspos o **"
-s-tfs.-:---
Iroadway. but for the
Performance Counts!
Willard C. Howe, Editor of
the Exhibitors Trade Review, has
crystallized the thought of scores
and hundreds of the best minds
in the picture business.
There is nothing new in the
condition which confronts the
Exhibitor in this regard at this
particular time. It has all hap-
pened before.
He has been swept off his feet
frequently by alluring promises,
and by dire and dreadful threats.
Don't be stampeded.
The season of 1925-26 is going to bring
plenty of good product.
Pictures of exceptional box-office value
are going to come from many sources.
Enthusiasm that leads you to buy the
first product offered you, under the pres-
sure of high-tension selling, is the sort
that will bring regrets in its wake.
No exhibitor is going to be forced out
of business this season for lack of good
product. There's plenty to go around.
No exhibitor will suffer in the long run
\by looking over the market before sign- _
ing a single contract.
The particular]
this advice appears in the programs of
some of the so-called "independents."
■ ' : a will rind
elatively brief synopsis of whafcsome.'
<jf them are preparing to offer you.
More detailed announcements, neces-
sarily, will come later. . J
But from what is told in this issue you '
can satisfy yourselves that these organ-
isations will offer you several groups of
pictures that merit a substantial slice' of
your business.
The makers and distributors of these
I >ictures know their business.. They, know
box-office values.
You will make money for yourselves
by giving them a break.
fait for the WARNER Product
YOU KNOW—
That no one company in the business is going to make all the pic-
tures available for 1925-26.
That no one company is going to make all the best pictures.
That no Exhibitor is going to be obliged to close shop if he doesn't
sign the first contract offered him, or if he doesn't buy precisely
what he is told to buy.
YOU KNOW AND WE KNOW—
That, with product in the offing such as WARNER BROS, will pro-
vide, no Exhibitor need worry about securing high-class attrac-
tions for the 1925-26 season.
That the Exhibitor who saves ample booking time for the 1925-26
WARNER product will not only show the best pictures, but
will show the greatest box-office profits at the end of the year.
What do
you care
what
people say,,
about us.
First National Pictures Inc.
presents
ne Way Street
9rom the story by BEALE DAVIS
with BEN LY O N
ANNA d NILSSON
and MARJORIE DAW
Directed bH JOHN FRANCIS DILLON
Adapted and supervised btj EARL HUDSON
A most remarkable story —
that of a woman who tried
to out-wit father time
liiat national Picture*
<
363 Madison Avenue, New
fbTV
Yo,k
Members ^"Motion Picture Producers and Distributors of America Inc.— Will Hays JPmidtnt
April 4, 1925 Page 17
^525SE5E5E525E5E5ES25E5E525^
* — ■ .— .. . . .. — — ..- * m
EXHIBITORS
CTmde REVIEW
9A<? Business Paper of the Motion ftcture Industry
WILLARD C. HOWE, Editor
H. K. CRUIKSHANK, Associate Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager
H. J. SCHLEIER, Business Manager
L. S. HARRIS, Equipment Manager
Vol. 17
April 4, 1925
No. 19
CONTENTS
EDITORIAL FEATURES
Old Timer Talks • _.22G
Easter Music _ _ ■ - -22H
HIGHLIGHTS IN THE NEWS
Woody Heads Associated Exhibitors = 19
Expose Wildcat Picture Schemes 19
Bookings for "The Gold Rush" Start 20
Vitagraph Stockholders Meet 20
Radio Support Urged 20
Meador Quits Metro-Goldwyn - 21
Pathe Signs Hal Roach _ - 21
Universal "Jubilee" Continues 22D
Hays Explains New Policy 25
Cohen Declines M. P. T. O. Post 25
Warner Makes Theatre Affiliations 25
Frisco Leads Vitagraph Sales 26
First National Outlines New Plans 26
Nome Pictures Arrive 27
Tornado Destroys Five Theatres 27
Sunday Bill Fails In Jersey 30
Censor Bill Fails In New York 31
Music Week Encouraged 33
PICTORIAL PRESENTATIONS
"Playing With Souls" - Frontispiece
"The Sky Raider" 22
"Dangerous Innocence" 22F
News Pictorial _ 28
"Now or Never" - 32
Charles Ray - 36
REGULAR DEPARTMENTS
Editorials _ 22A
Sales . News and Personalities 34
Independent Section - 37
Production Highlights - 42
Exhibitor Activities _ - 44
Exploitation Ideas 48
Box-Office Reviews , 53
Big Little Feature ., 56
Shorts Production Charts 60
Equipment Section 62
Copyright 1925 by Exhibitors Review Publishing Corporation
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Build-
ing, 45 West Forty-fifth street, New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates: Postage paid per year, United States, $2; Canada, $3; Foreign,
$6; single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE
F. HEATH COBB
1432 GOWER ST., HOLLYWOOD.
EWS AT A GLANCE
J. S. Woody, general manager Associate:!
Exhibitors, was elected to presidency of the
company to succeed Arthur S. Kane.
Douglas D. Rothaker, president Screen
Advertisers Association, urges members to
cooperate in a drive to expose wild cat pic-
ture schemes and protect the public.
Richard A. Rowland, general manager First National
Pictures, urges the support of radio broadcasting,
claiming that hearing great artists stimulates a desire
to see them.
F. B. O. Studio Executives reject 2,462 scenarios
in one month from amateurs, all being umvorthy
of consideration.
Vitagraph comes into its oivn again with
election of directors, as stockholders ex-
press satisfaction with executive's manage-
ment.
One exhibitor and wife lose lives as five theatres are
destroyed in recent tornado throughout southern
Illinois.
Educational Pictures Corporation acquired
studios in Los Angeles previously occupied by
the Principal Pictures.
National Music Week Committee urges
exhibitors to give more thought to capital-
izing music from May 3 to 9.
Hawley Turner, recently director of Ritz Carlton
Pictures, Inc., joins the Universal staff and is made
head of the sales promotion department.
Famous Players-Lasky Corporation acquire
two theatres in Kansas City and add ten houses
to their Canadian chain.
New Jersey legislators fail to pass the Sunday opening
bill and exhibitors formulated plans for continuing their j
efforts to get the law passed.
Page 18
Exhibitors Trade Review
"Playing With Souls." a First
National photoplay directed by
Ralph Ince, has an excellent
cast including Mary Astor,
Jacqueline Logan, Buster Col-
lier, Clive Brook and Belle
Bennett. Center, a glimpse
of an underground denizen.
"Playing With Souls"
First National's newest offering with a cast that includes Mary
Astor, Jacqueline Logan, Buster Collier and Clive Brook
April 4. 1925
Page 19
*/• 5. Woody Succeeds Kane as
President Associated Exhibitors
J. S. Woody, newly elected president of
Asspciated Exhibitors, who will succeed
Arthur S. Kane, outlines season's plans.
To Expose Wildcat
Picture Schemes
Screen Advertisers Are Urged to
Co-operate in Protecting Public
From Dishonest Promoters
Continued vigilance to protect the public
against wildcat motion picture schemes was
urged by Douglas D. Rothacker president of
the Screen Advertisers Association, in his
address before the Association at the Cleve-
land convention.
He told that during the last year the As-
sociation, in cooperation with the Hayes or-
ganization, had been instrumental in busting
up a number of propositions that otherwise
might have cost the public dearly.
The Association, which is the screen depart-
ment of the Associated Advertising Clubs of
the World, is made up largely of advertisers
and producers interested in industrial and
advertising films. Members are especially
aler to prevent wildcatting in this particular
film field.
"The Association," spoke Mr. Rothacker,
"maintains a committee whose services are
available to those contemplating using indus-
trial or advertising pictures. The committee
will give advice regarding production and an
analysis of potential avenues of circulation."
A bulletin from A. A. C. of W. headquar-
ters has apprised advertisers that such a
committee is available.
To spread reliable information regarding
practical pictures, the Association upon re-
quest will send a program of industrial
and advertising movies with a speaker to any
advertising club in the country. The Associa-
tion's plans include release centers for such
pictures in New York, Chicago and San Fran-
cisco.
In association with the Eastman Kodak
Company a card of instruction to non-theat-
rical projectionists has been compiled and
hereafter will be included in all film ship-
ments made by Association members.
Since the Association's reorganization sev-
eral years ago its membership has grown
until now it has representation in practically
every American city of any size.
Directors Elect General Manager to Presidency of Company
Following Arthur S. Kane's Resignation
J. S. Woody has been elected president of
Associated Exhibitors, succeeding Arthur S.
Kane, who recently became affiliated with
Universal. The election was held Wednesday
at a meeting of stockholders in the company's
general offices, 35 West 45th Street, New
York City.
Jay A. Gove, sales manager, succeeded Mr.
Woody as secretary of the company. Walter
N. Seligsberg was reelected assistant secre-
tary, and C. Bardet was re-elected assistant
treasurer. The office of treasurer, vacated by
the resignation of Roy Crawford, whose
stock Mr. Woody has purchased, was not
filled.
The new administration, according to an
authorized statement, proposes several radi-
cal changes in policy, these having to do both
with production and distribution. The method
heretofore followed of working on a picture-
to-picture basis, both with respect to the ac-
quisition and releasing of product, is to give
way to the broader plan of handling produc-
tions in units of eight. Next season's plans
have already been arranged on this basis, ex-
cept for a few minor details. Productions
have been contracted for three delivery dates
namely June, September and January, making
24 pictures in all, and providing, respectively,
for August, September, October, November,
December, January, February, March and
April, May, June, July releases. ■
It is expected that all of the fall product
will be ready for screening and exhibition
substantially at the time fall selling starts.
The same condition is planned for the winter,
spring and summer units, the idea being to
fortify exhibitors with advance product with-
out necessitating their buying blindly.
CONDEMNS BLOCK BOOKING
"It has been my experience," Mr. Woody
explains, "that .there is considerable objection
to block buying, and particularly to that form
of block buying which results from offering
thirty or forty proposed pictures upon the
showing of three or- four as 'samples.' It
was not practical, of course, for an organiza-
tion like ours, which does no direct producing,
to have a season's output all prepared in ad-
vance and ready for screening, with press
book and accessories on hand, at the time
when selling began. I decided, therefore, to
offer the season's output in three groups of
eight pictures each, to have each eight ready
in advance of the selling season and to ask
exhibitors to buy solely on a basis of the
value that could be shown in the completed
films. There may be some better and safer
way of avoiding 'blue sky' selling, but if
there is I have not yet discovered it."
Mr. Woody is the third president of Asso-
ciated Exhibitors, which is now in its fifth
year, having been organized on February 8th,
1921. Samuel Harding, the first president,
held office for one year, being succeeded by
Mr. Kane, who had a three-year tenure.
The new executive's connection with Asso-
ciated Exhibitors began in June, 1923, when
he was appointed general manager. Subse-
quently, in August of that year, he became a
director and secretary of the corporation, the
latter office being relinquished upon his elec-
tion to the presidency.
Mr. Woody's experience in motion pictures
dates back to General Film days when he
was an exchange manager at Seattle. He has
held the positions of vice-president and gen-
eral manager of Selznick and general man-
ager of Realart in addition to a similar post
at Associated, and has been actively and
prominently identified with distribution and
production throughout his whole career.
During the past two years much of
his time has been given to production prob-
lems. When he took over the reins at
Associated Exhibitors he found the selling
organization handicapped by shortage of
product. His responsibilities were mate-
rially increased about a year ago when
Mr. Kane moved to Los Angeles and vir-
tually withdrew from active executive work
for Associated Exhibitors. He soon found
that his task of formulating a production
program was by no means completed when
he had signed with producers for the pic-
tures which he needed.
"We were in a peculiar position," the of-
ficial statement explains. "The quantity of
product was insufficient to meet distribution
requirements. Obviously it was up to me to
increase the quantity. Accomplishing this
without sacrificing quality, or without actually
involving the organization in production
activities, was a serious problem. However,
the solution was found in our present sys-
tem of contracting for pictures, subject to
approval of stories, continuities, directors,
casts and expenditures.
PRODUCTION DETAILS
IMPORTANT
"As matters have worked out I devote
considerably more time to the details of
production than to the promotion of sales.
I suppose I give the work practically as many
hours a day as I would if we had a produc-
tion department of our own. As a conse-
quence, Associated Exhibitors, within the
past year, has come to be regarded as one
of the largest and best outlets available to
independent producers. It has, within this
period, taken over seventy-seven releases
from Selznick, former numerous new pro-
ducer alignments arid very materially in-
creased its weekly gross."
The policy with respect to production, it
is announced, will be to strive for a high
grade of individual pictures. These will pro-
vide good star, cast, story and director
values but on a reasonable cost basis which
can insure profits to exhibitor, distributor and
producer.
TO CONSIDER OTHER PRODUCTS
"I would like to have it understood," Mr.
Woody says, "that although our program is
set for the coming season I am ready at all
times to negotiate with responsible producers
who are willing to make pictures on a sane
and reasonable basis. In order to afford a
market to reputable product I shall be glad to
consider expanding any except our fall group
of pictures by the -addition of one or two
more. We have set 24 releases as our mini-
mum— as the number we are now actually
prepared to guarantee to exhibitors. The
number, however, will remain at 24 unless
the right sort of additional pictures can be
obtained and the terms can be arranged on
a basis which properly protects the exhibitor
and us from the standpoint of values and
price."
* * *
New Names On De Mille Roster
Anouncement was made this week by Cecil
B. De Mille of the engagement of Eve Un-
sell, Grant Carpenter and Charles Whittaker
as members of the big scenario department
being formed at the Cecil B. De Mille studios.
In addition to these three, Jeanie Macpher-
son, Mr. De Mille's special writer, and
Beulah Marie Dix are already at work.
Page 20
Exhibitors Trade Review
New Chaplin Film
Is Comedian's Best
United Artists Announce That
Sales for "The Gold Rush"
Will Start Immediately
Hiram Abrams, president of United Artists
Corporation, announced this week that his
organization would immediately begin to sell
the forthcoming Charlie Chaplin comedy,
"The Gold Rush," and that contracts for the
first runs for this gigantic production were
being arranged for in all key centers.
From the advice received from the Chaplin
studios by Mr. Abrams, this production is the
greatest that has ever been produced by
Chaplin and that words beggar de-
scription of the screamingly funny scenes
that have been filmed. The little comedian will
again be seen in his famous character of old,
the character that he alone made so marvel-
ously famous the world over. It will be the
Chaplin of the cane, the derby, and the pants.
The story of "The Gold Rush" is based on
the stirring days of the Klondike and gold
rush to Alaska — the hardships endured by the
pioneers who journeyed to that icebound coun-
try— all of which he depicts with intense real-
ism. The drama of the soul sufferings of the
sourdough who braved mountains, ice and
snow, starvation and death, in the mad rush
for gold, is so dramatically pictured that the
story besides being filled with thousands of
laughs, will in many respects be revolution-
ary.
Chilkoot Pass, the famous gateway to the
great Klondike; the tortuous pa'.h, cut
through the snows over a precipitous moun-
tain side ; the pass which struck terror in the
hearts of the bravest, and where many fal-
tered ; all this, and more, has been duplicated
by the inimitable Chaplin, and the hardships
endured have been re-enacted before the
camera with terrific realism.
S)i j(C ifc
Guthrie Has City Censorship
Guthrie, Okla., March 23. — A city censor-
ship has been established here. It is auth-
orized to pass on all screen productions,
stage plays and every sort of public per-
formance. The city council has appointed the
following board to exercise censorship : Mrs.
Mary Choate, Mrs. N. M. Carter, Mr.-. A. P.
Kidwell, J. M. Craven and C. F. Rush.
Vitagraph Stock Holders Meet
Vitagraph is its own again. At a
meeting of the stockholders on
March 18, new directors were
elected for the fiscal year of 1925
and 1926 and the "family" name
of Smith, Rock and Blackton is
again restored to complete direc-
tion of the destinies of this pioneer
picture producing company. The
directors elected for Vitagraph
Company of America and Vita-
graph, Inc., are: Albert E. Smith,
chairman, John B. Rock, J. Stuart
Blackton, A. Victor Smith and A. I.
Siegel.
The new executives of Vitagraph
Company of America are: Albert
E. Smith, president, John B. Rock,
vice president and treasurer, J.
Stuart Blackton, vice president, A.
I. Siegel, secretary and A. Victor
Smith, assistant secretary and assis-
tant treasurer. The officers of
Vitagraph Inc., are: Albert E.
Smith, president, John B. Rock,
vice president and treasurer, A. I.
Siegel, secretary and A. Victor
Smith, assistant secretary and assis-
tant treasurer.
The election of a new directorate
and executive heads follows the
payment of the last bank indebted-
ness incurred by this old company.
More than six weeks ago just be-
fore President Smith went west to
lay the final production plans for
the 1925-1926 schedule, he an-
nounced the payment of one mil-
lion dollars of serial notes under
an indenture effected in 1916.
These cancelled bonds were burned
at the Vitagraph studios at a lun-
cheon attended by the members of
the Vitagraph family.
The writing off of this more than
a million dollars in debt by Vita-
graph is of far reaching signifi-
cance to the industry. Not only
does its speak highly for the se-
curity of this pioneer company but
it restores confidence in' the motion
picture industry; it shows that bus-
ness is improving, that investments
in pictures are sound when backed
by sound business methods.
Mr. Siegel who becomes secretary
has long been with Vitagraph.
Rowland Urges
Support of Radio
First National Executive Says
To Hear Artists Will Stimu-
late Desire To See Them
When film and stage producers rxhau-.t
their maledictions against radio and begin
calmly to ponder the matter, they will find
that properly devised co-operation will result
in a mutual benefit for all.
The opinion expressed above is that of
Richard A. Rowland, general manager of
First National Pictures. Rowland speaks
not only from the authoritative position of
one of the biggest men in the film producing
game, but as operator of one of the largest
film entertainment houses.
"The theatre industry, including screen
and stage, have more to gain by supporting
radio broadcasting, along lines that do not
infringe on its own interests, than by antago-
nizing it," said Rowland.
"Radio is now an integral part of modern
civilization. By acting in concert, stage and
screen producers can at the same time aid its
development and turn it to their own ad-
vantage.
"One way that suggests itself is to give
radio programs all the big stars they want —
but restrict their renditions to hours that do
not conflict with theatre hours.
"The public wants good entertainmem.
Let the stage and screen combine to furnish
this to fans during the hours preceding
theatre time. They will be less inclined to
stay home in the hours that follow to listen
to amateur talent.
"The contrast will react to the benefit of
the theatre. Hearing the big artists will
stimulate a desire to see them in the theatre.
If radio _ fans can enjoy these artists as
they sit in their homes around the dinner
table the desire to see them will become a
moving urge when they realize there is still
time to get downtown to the theatre before
the curtain rises."
F.B.O. Studio Head Rejects
2,462 Scenarios from Amateurs
B. P. Fineman, general manager of the
F. B. O. Studio, had 2,462 scenarios sub-
mitted to him by amateur writers last month
— and not one of them was worthy of serious
consideration. He personally read 46 stories
passed as "possible" by the staff of readers.
Every one of them was selected from the 127
submitted by professional playbrokers.
The two stories, that he classed as "pos-
sible" were submitted by other production
companies which had purchased them and
then found others better suited to their
needs.
One story was purchased during the month
— "Alias Mary Flynn," written by Fred
Kennedy Myton as a starring vehicle for
Evelyn Brent. Mr. Myton was asked to pre-
pare it by Mr. Fineman ; outlined three plots
during a series of conferences with Mr.
Fineman and then wrote, to order, the ac-
cepted one.
Mae Murray Sails for Europe
Mae Murray, who arrived in New York
the middle of last week from Metro-Gold-
wyn-Mayer's studios in Culver City for an
extended vacation following the completion
of "The Merry Widow," sailed from New
York Wednesday for Europe.
Present plans call for the star visiting
London, Paris and other cities of the con-
tinent before she returns to this country.
April 4, 1925
Page 21
Meador Quits Me tro-Gol dwyn
to Produce Ibanez Novels
Loew Expresses Regret
Marcus Loew, in expressing his re-
gret at Mr. Meador s resignation,
said: "Mr. Meador leaves us with the
best wishes of myself personally and
of the whole organization he has
been so prominently identified with
during the building up of Metro. His
energetic efforts for Metro's success
have borne fruit during the seven
years he has been with the company,
and while we aie sorry to have him
end his association with us, I feel
sure that his wide experience, his
contact with the public and with ex-
hibitors, and his knowledge of box-
office values in motion pictures, will
insure him great success in the field
of production which he is entering."
J. E. D. Meador. for seven years promi
nently identified with the motion picture in-
dustry as one of the leading forces in the
publicity, advertising and exploitation fields,
announced his resignation from Metro-Gold-
wyn Distributing Corporation this week to
enter production.
Mr. Meador's production plans have been
under way for some time and while he
leaves Metro-Goldwyn with the good wishes
and the regrets of Marcus Loew and the
entire organization, his entrance into the pro-
duction field is not a surprise, as he has been
responsibile for some of the screen's biggest
successes having been filmed.
Blasco Ibanez's "Queen Calafia," published
recently and regarded as the Spanish novel-
ist's greatest as well as his most popular
book, will be Mr. Meader's first production.
This will be followed by "The Fifth Horse-
man," a sequel by Ibanez to his "Four Horse-
men of the Apocalypse." Mr. Meador's third
production will be chosen from one of the
numerous successful Ibanez works which he
controls, or from a published work not yet
decided upon.
It was "Jack" Meador's introduction of
Blasco Ibanez to Marcus Loew and Richard
A. Rowland, then president of Metro, that
led to the production of "The Four Horse-
men of the Apocalypse," the biggest motion
picture success in recent years. It is this
picture that established Rex Ingram's fame
as a director.
SOLD "BLOOD AND SAND"
Mr. Meador sold Ibanez's "Blcod and
Sand" to Famous Players-Lasky. It was made
into one of Rudolph Valentino's most success-
ful starring pictures. Mr. Meador also dis-
posed or Ibanez's "Enemies of Women" to
William Randolph Hearst's Cosmopolitan
Corporation, and to the same company two
other Ibanez works, "The Temptress," and
"The Torrent," which have not yet been pro-
duced.
• Other Ibanez novels which Mr. Meador
controls and from which his third production
may be selected, are "The Cabin," "La Bo-
dega" ("Fruit of the Vine"), "The May-
flower" and "Sonica "
The initial production of "Queen Calafia"
will be produced on an elaborate scile com-
mensurate with this novelist's phenomenal
popularity. One of the most prominent direct-
ors in the industry has been placed under con-
tract by Mr. Meador and the cast will be com-
posed of celebrated players. Further an-
nouncement will be made shortly.
"Queen Calafia," like Mr. Meador's other
productions, will be made in the East. The
novel has had an exceptional sale, and its
popularity on the screen is expected to equal
that of Ibanez's biggest motion picture suc-
cesses.
PROMINENT NEWSPAPER MAN
J. E. D. Meador was prominent in news-
paper and magazine work before entering the
picture field. His newspaper career began fol-
lowing his graduation from Culver Military
Academy and the University of Chicago. He
was identified with the Chicago Record-
Herald, the Chicago Tribune, New York
World, New York Sun and New York
H erald.
Before the war Mr. Meador was vice-
president and general manager of the Inter-
nationa! Newspaper Syndicate, with head-
quarters in Paris. In 1914-15 he was war cor-
respondent at the front for the New York
Times, and later for the London Times
Seven years ago he joined the Metro Com-
pany as head of the publicity, advertising and
exploitation departments. It was during this
period that the Metro trade-mark became
world famous.
J. E. D. Meador, publicity head for Metro-
Goldwyn-Mayer, resigned to enter produc-
tion field. He will film Ibanez's novels.
Pathe and Hal Roach have signed a con-
tract covering production and distribution
which is effective for a period of two years.
The two-year agreement between the pro-
duction and distribution organizations involve
$15,000,000. Its terms provided that Hal
Roach shall make a minimum of 96 and a
maximum of 104 two-reel comedies during
that period. In order to do this it is es! imat-
ed that the cost of the two-reel subjects in
themselves will run into $9,600,000.
Of the two-reel subjects there will be five
series. They are the Charley Case series,
the Glenn Tryon series, Clyde Cook series,
"Our Gang" and the Hal Roach star series.
The latter series will carry no permanent fea-
ture names but will feature various players
of the Hal Roach stock company.
In addition to the two-reelers, the Hal
Reach organization, will also make twemy-
six single-reel comedies and about two or
three feature-length productions a year.
The contract was closed between the Hal
Roach organization and Elmer Pearson,
Vice-President and General Manager of the
Pathe Exchange, Inc., who has been on the
Coast for several months outlining the future
releasing product.
The first feature-length picture to be de-
livered following the renewal of contract is
"Black Cyclone." This production features
the famous horse star Rex and is a follow-
up picture to the recently released production,
entitled "King of Wild Horses" that has met
with such unusual success throughout the
country.
In preparation for the signing of this con-
tract, the Hal Roach studios have been un-
dergoing an enlargement of studio forces
and equipment. Many new faces in the way
of stars and directors have been added to the
Fifty New Picture Theatres
To Open in Chicago
Chicago, 111., March 24 — Build.'ng plans for
theatres scheduled for the coming year num-
ber fifty to date. New picture houses are
being announced weekly and leading archi-
tects are being pressed into service designing
new ones.
This year's theatre program is one of the
biggest in the history of Chicago in a s.ngle
year and shows the rapid growth of the pic-
ture industry so far as exhibition of films is
concerned.
roster of the company, and many additional
structures built on the studio premises.
One of the principal stars newly signed by
the Hal Roach company is Clyde Cook, who
is contracted to be featured in a series of
two-reelers. In addition to this Charley
Case, who has been appearing in one-reel
comedies, has become the featured player of
a two-reel series.
N. Y. Legislators in Heated
Discussion Over Censor
(Special Dispatch to Exhibitors Trade Review)
Albany, N. Y., March 25 — The appoint-
ment of Mrs. Elizabeth V. Colbert, of Al-
bany, a prominent Democrat, to the New
York State Motion Picture Commission, is
furnishing the fireworks during the conclud-
ing hours of the state legislature. Mrs. Col-
bert was appointed to the commission about
seven weeks ago by Governor Smith, but
her appointment has never been confirmed by
the senate.
When the appointment was first made, it
was referred to the senate finance committee
where it has lain dormant. Late Thursday
of this week, the senate finance committee, by
a vote of 8 to 7, with three Republicans
voting with four Democrats, decided against
reporting the appointment favorably to the
senate. Senator James J. Walker, minority
leader, at once plunged into the fray and will
attempt to force confirmation of Mrs.
Colbert's appointment on the floor of the
senate between now and late Friday.
Objection to Mrs. Colbert was made on the
grounds that she had previously been opposed
to censorship and was not qualified to act
with the commission if such were her views.
Hal Roach Signs Two-Year
Contract With Pathe Exchange
$15,000,000 Involved in Productions To Be Delivered by Producer
To Releasing Organization Over 24- Month Period
Page 22
Exhibitors Trade Review
"The Sky Raider"
Associated Exhibitors' photo-thriller stars famous French Ace,
Captain Nungesser, and Jacqueline Logan.
April 4, 1925 ©CI 665 4 40 9
Page 22-
EXHIBITORS
c&Kfe REVIEW
dmlMSi fitper of tk Motion Tidunlndustrf
EDITORIAL
Hays and the Open Door
THE IDEA that public relations and public
opinion weigh heavily in the success or failure
of business is one many old-timers assimilate
with great difficulty or not at all. Old ideas of
the rights of "private" business persist, simply
because many men of outstanding ability are too
busy piling up the dollars to appraise accurately
the economic value of good will and to realize that
old-fashioned isolation is as impossible in the field
of big business as in the field of international
relations.
Some of the motion picture industry's minds
must have undergone considerable wrenching be-
fore coming into accord with the "open door" plan
announced by Will Hays last week.
Perhaps it may be assumed in some quarters
that the "open door" idea is merely a magnificent
gesture intended to throw a smoke screen around
the business, to mollify the public and unedge the
weapons of the advocates of reform. But such is
not the case. Even if it were the theory on which
some of the producers and distributors endorsed
the idea, it still would be far from fact. Because
the public is going to have its say, whether or not
the industry welcomes it. And the declaration of
an open door policy, in the light of the public's
attitude, will necessarily mean exactly what it
says. Any alternative would be too costly.
Just how far credit for this move properly goes
to Will Hays does not appear on the surface. Per-
haps that is well, for it does not seem altogether
fitting that the public should get the impression
he is driving the industry to measures of this sort
against its will. But there is probably no one else
in the business who has so intimate and complete
an appreciation of the possibilities, favorable and
otherwise, of public sentiment and popular good
will as has the president of the Motion Picture
Producers and Distributors of America. He knows
a lot of things that some of his members may be
inclined to doubt. And one thing he knows, based
on a great deal of practical experience in public
affairs, is that it isn't safe to ignore the public's
interest in any large business.
From the standpoint of exhibitors, this move
by the makers and sellers of pictures is good and
sound, with one proviso: It still remains the ex-
hibitor's prerogative to serve as the chief point of
direct contact between the industry and the people.
The new plan will in no way interfere with the
exhibitor's activities in this direction, where he
actually maintains any activities. If, however, he
sleeps on the job, he will awaken some day to find
that his largest single asset has been taken away
from him and that the producers and distributors
of pictures own the good will which in large meas-
ure should be his. And the fault for this situation
will be entirely his own.
It becomes increasingly the duty of the exhibitor,
consequently, to develop the instincts of the poli-
tician, to keep an ear to the ground, to know what
the public likes and what it doesn't like, and to
relay the information gathered to makers of pic-
tures in such way that it will command their atten-
tion and respect.
* * *
Needed, a Disarmament Conference?
THERE'S a close parallel between the activities
of men in business and of men in government.
In both fields the idea of organized aggression
crops out frequently enough to provide a valid
reason for organized defense. The advocate of
national preparedness justly points to the facts of
history as proving his theory that safety lies in
being adequately armed. But there is not always
definite assurance that he who arms for defense
will not use his arms for aggression. It has hap-
pened.
In the motion picture business, apparently,
everyone is arming. There have been openly hos-
tile camps since pictures began to be made and
projected, but the bitterness is increasing, the trend
Page 22-B
Exhibitors Trade Review
toward organization is increasing and it begins to
look as if the skirmishes to which the industry has
long been accustomed might disappear in the smoke
of real battle.
From the standpoint of the theatre owners —
or such of them as remain free and independent —
there is ample justification for such measures as
are under consideration. The little fellow has been
looted long enough. His rights are as large as the
big fellow's even though his bank balance isn't.
And when he finds it necessary to resort to extreme
measures in defense of those rights he would be
fifty-seven varieties of a fool not to undertake
them.
But there's one point to be taken into consider-
ation, particularly worthy of consideration by a
few gentlemen who have brought about the present
situation. It is this: If the effort to convert this
business into a machine operation goes on, as it
probably will, a legislative axe will drop on the
industry's neck one of these days. And the oper-
ation will be far from painless.'
The next Congress will have plenty of time for
consideration of the motion picture business in
various phases, if the picture business insists on
forcing itself into the limelight. And it doesn't
require an extremely vivid imagination to forecast
legislation that would turn the whole works on end.
So, to the proponents of block booking and to
the engineers of booking combines, particularly
such combines as do not appear to be entirely free
from traces of producer-distributor influence, this
suggestion is not unreasonable : Watch your step !
The announcement that Jack Woody is the new presi-
dent of Associated Exhibitors is no surprise, but goes
to show that the fellow who really knows his job some-
times does land at the top. There isn't any doubt that
Woody knows the business of distribution a little better
than most of the men who think they know it and that
he is one of the best salesmen in the field. Under his
direction Associated Exhibitors ought to forge ahead.
And that is saying a good deal, for in these days it is
no pastime to pilot a big independent distributing organ-
ization. Woody gets the place on merit. He will make
a go of it on the same basis.
* * *
The departure of Jack Meador from the Metro pub-
licity department to enter the field of production is an-
other of the week's interesting developments. It is no
secret that since the last merger the internal situation
at Metro has been rather complex, with much politics
played under the cover of loyalty to the firm. Obviously
the handling of Metro's publicity was not a job to hold
the lifetime affections of a man of Meador's calibre,
even under more favorable circumstances. So he cuts
loose to engage in business on a basis that, it is to be
hoped, will prove profitable to him. On the basis of
experience and friendships, he merits real success.
* * *
Victor Shapiro, of Sam Goldwyn's organization, had
a distinctly pleasant task one day this week. He took
Vilma Banky, star from Buda Pesth, whom George
Fitzmaurice brought over recently to play in a coming
Goldwyn production, on a round of the film publication
offices. Vilma speaks no English, but her features ought
to be worth par in any country. And she says she will
learn the language in two months.
* * *
Pola Negri starred at a Paramount party at the Ritz
Friday night of last week and sailed Saturday for Europe
wearing her famous engagement ring. The party was
a distinguished success and Pola must have been cheered
on her way by the extent to which Famous played her
up. And evidently the engagement ring gained two and
a half carats, registering l&y2, according to press reports,
as the ship passed Miss Liberty.
George B. Seitz, serial director for Pathe, has resigned
and is to direct features for one of the large producing
organizations. He is now in Florida completing the
Patheserial "Sunken Silver."
* * *
Adolph Zukor got back from Europe the other day,
just in time to turn up at the Pola Negri party Friday!
He hasn't indicated as yet what he thinks of numerous
happenings in his absence.
* * * •
The election of a Smith-Rock-Blackton board of
directors for Vitagraph definitely and finally puts that
organization on the independent basis for which it has
declared recently. Also it puts a stop to the idle rumors
that have long coupled the Vitagraph name with other
interests entirely alien to Vitagraph's policies. With the
knowledge and experience combined in the Vitagraph
executive organization, and with all hampering restric-
tions removed, the company's future ought to be rather
well assured. Certainly no organization in the business
enjoys a larger measure of exhibitor good will, the
soundest sort of business foundation.
■jf^ 3fc ■sfc
There is basis for the prediction that Arthur Kane's
connection with Universal will exercise a substantial
influence on the future of that organization. While
nothing official has been given out to justify the sus-
picion, it isn't at all unlikely that he will be general
manager in fact, if not in name. It isn't quite likely that
any lesser place in the organization would have been of
interest to him.
SjC 5jfi
The real Nome serum pictures arrived on Broadway
last week, but a lot of the edge had been taken off. The
time required to get them through, however, confirmed
previous observations and, also, gave the public an idea
of the extent to which it had been taken in previously.
April 4, 1925
Page 22-C
iiiiiiiiiiiiiiiiiiii:iiiii:iiiiiiiiiiiiinii!iiiiiiiiiii!ii!i
Make Money By Getting Together
HERE'S altogether too much disposi-
tion among exhibitors to play the
"lone wolf" policy. Perhaps it is nat-
ural for showmen, to whom originality
is the essence of business, to feel that
there is merit in "going it alone."
But, whatever may be the reason
back of this policy, it is a fact that ex-
hibitors are not cooperating as they
might for mutual profit and distributors of pictures
are steadily cashing in on this fact.
A steady stream of reports showing how distrib-
utors are playing one exhibitor against another has
come to my attention lately. In prices, in forcing
the acceptance of blocks of product, in every phase
of their relations with exhibitors, the distributors
are capitalizing the fact that two theatre owners who
are competing for the business of a neighborhood
will rarely get together and exchange information.
In other comparable lines of business exactly tbe
reverse of this situation applies. Merchants in most
lines have come to know that there is real profit in
cooperation, regardless of how vigorously they may
compete for business.
Take the question of retail credits, for example.
In the days when merchants were afraid of each
other, the "dead-beat" had a glorious time. When
he had "stuck" one merchant to the limit, he picked
out another, perhaps next door, and continued the
operation. His field was virtually unlimited. Today,
in most communities where business has kept pace
with the times, merchants join in credit reporting
facilities, so handling the extension of credits that
everyone participating knows the name of every per-
son who has failed to pay a legitimate bill due a
member of the group. This sort of thing has stopped
tremendous losses, without in any way impairing
the ability of participants to compete freely in ra-
tional ways.
It is common, also, in most merchandising fields,
for dealers to exchange information regarding manu-
facturers and jobbers who fail to live up to their
agreements or who, in any way, seek to "put things
over" on their dealer customers.
These things are done, not because merchants are
more given to cooperative methods than motion pic-
ture exhibitors, but because in most lines of business
such defensive measures are absolutely necessary to
meet existing conditions. It is a case of cooperate
or quit.
In the picture business, of course, the question of
credits, a powerful stimulus to organization in other
fields, is conspicuously absent. But it is about the
only kind of trouble that other industries have from
which the theatre owner is exempt. And in the
matter of tricky dealing on the part of some of the
distributors, the motion picture business belongs in
the post-graduate class as compared with most of the
older and better settled lines of industry.
So there's every reason under the sun why ex-
hibitors ought to get together. And the best sort of
get-together is the sort that takes place when neigh-
bors meet and tell each other the truth. It is the
interchange of information among the business men
of a single community that eventually makes pos-
sible an organization of the business men of several
communities. And the state-wide or national or-
ganization that has not grown out of local coopera-
tion must expect to fail eventually unless it can build
on local cooperation, and educate its membership to
that essential policy.
Any exhibitor who refuses to line up with his com-
petitor across the street is lining up against that com-
petitor and forcing that competitor to line up against
him.
Because, in the absence of closer working arrange-
ments between exhibitors in the same community,
distributors will always find it profitable to play one
theatre against another. The result of that sort of
thing is always the same: The fellow who permits
himself to serve as a pawn always loses. And the
losses he sustains are always reckoned in cold cash.
Some folks make the mistake of imagining that the
objective of cooperation is always a fight — action
against someone. That is quite the reverse of the
truth. Most such effort is purely defensive. It is
aimed against permitting the common enemy to in-
dulge profitably in trickery that becomes altogether
ineffectual when those against whom it is directed
are adequately informed.
If you meet your competitor on common ground,
give him information about your business that will
help him and receive in exchange information about
his affairs that will help you, the result is a better-
ment all around and the distributor who tries to play
one of you against the other is stopped before he
starts.
Always, of course, the argument against this sort of
thing is that the other fellow won't play fair with
you. And while you are thinking that of him, he
is probably harboring the same suspicions of you. But
in most cases, both are wrong. And in no case does
a business suffer by giving competitors a fair oppor-
tunity to cooperate. When they show that they can't
be depended on to do the right thing, then it's time
to pursue some other course.
An increase in the cooperative spirit among ex-
hibitors, the developing of the practice of exchanging
information on a frank, above-board basis, will do
two things: It will increase exhibitors' profits all
along the line, and it will bring back a measure of
real independence which is rapidly disappearing un-
der the pressure of distributors' efforts to submerge
the exhibitor altogether.
Why not quit squabbling with competitors and
work together?
Next week: Some Thoughts on Independence
Page 22-D
Exhibitors Trade Review
The main entrance to Universal City. The
casting office is at left of building, goldfish
pond in front, and the executive offices
are located on the second floor.
Universal City's Jubilee
Showers Many Honors
Carl Laemmle and Associates Re-enacting Ceremonies
That Opened the Only City in the World
Devoted Exclusively to Pictures
UNIVERSAL CITY, Cal., the big studio
plant of the Universal Pictures Corpora-
tion, is holding a jubilee celebration this
month in honor of the city's tenth birthday.
Just ten years ago, on March 15th, 1915, Carl
Laemmle, president of Universal, unlocked
the great gates of Universal City — the first ,
municipality in the world devoted entirely to
motion pictures.
On March 15th last, the anniversary of that
occasion, Carl Laemmle again wielded the
same golden key, and opened the city for its
ten year celebration. The occasion was marked
with many festivities participated in by the
host of Universal City employees, TJniveisal
stars and players, and many stars and players
from other studios, who formerly were with
Universal.
One of the features of the Ten Year Cele-
bration was a surprise luncheon at which
Carl Laemmle was entertained by a score or
more of players, directors and studio execu-
tives who were with him in March, 1915.
The original opening of Universal City
was the gala event of the early days of the
industry. Ten days before a special train had
pulled out of the Grand Central Station, New
York, on its way across the continent to Uni-
versal City. It carried Mr. and Mrs. Carl
Laemmle, Louis Laemmle, F. Schraeder, P.
A. Powers, Mr. and Mrs. M. H. Hoffman,
Hy Mayer, who drew cartoons for the Ani-
mated Weekly, Herbert Croy, the humorist
and official recorder of the journey, M. Fishel,
Mr. and Mrs. Robert Grau, Mr. ' and Mrs.
Harry Wolf and George McGee, to list a
few. It was given a send-off such as New
Yorkers still remember. Artists from Uni-
veral's eastern studios who came to bid their
chief farewell numbered among their ranks
King Baggot, William Garwood, Hobart
Henley, Matt Moore, Violet Mesereau, Harry
C. Myers, Charles Ogle, Ben Wilson, Frances
M. Nelson and William Welch.
At each stop on its way to the Coast the
train took on more cheering Universalites un-
til by the time it reached Universal City it
was a big special.
On the morning of March 15th a goodly por-
tion of the California movie world gathered
in front of Carl Laemmle's city to- see him
unlock its great gates. As the doors swung
Here is Carl Laemmle, himself, the found-
er of Universal City. His original dream
has been realized and the city today is
known as the community of enterprise.
open, unlocked by the huge key handed him
by Laura Oakley, the Police Chief, Old Glory
slowly rose to the top of the new masthead,
joined soon afterward by the official Univer-
sal City flag, the Universal band struck up the
"Star Spangled Banner." Then the eager
waiting throngs poured through the archway.
For several yards on either side of the main
road studio employees were drawn up and
showered the Visitors with flowers.
The road led to the stage — the biggest
stage in the industry at that time — where va-
rious producing companies were waiting on
one of their sets. After getting their first
taste of how the movies are made, the visitors
were treated to a review of the cowboys,
cavalry and Indians, actors in Universal's
famous westerns.
From luncheon served in the main cafe, the
party went to watch Henry McRae and his
company of 101 Bison players make a spectac-
ular scene where a village was destroyed by
flood. Then an hour was spent with Al Chris-
tie, Eddie Lyons and the Nestor comedy com-
pany, who conducted a comedy court room
and haled many of the better known visitors
to the carpet to answer the various charges.
President Laemmle acted as judge, with Vice-
President R. H. Cochrane and Treasurer P.
A. Powers as associates on the bench.
Then there was a scene put on by Francis
Ford and his company; Allen Curtis and his
"Kategory of Kurios Kritters" sideshow
which left the crowd with aching sides ; air-
plane stunts with aviator Frank Stites at the
wheel and a cameraman riding on the wings.
Universal City was new then, brand new,
its machinery was stiff and its facilities were
somewhat of the experimental order. But the
world did not know this. To all appearances
Universal City was perfect. And as a matter
of fact it was as perfect a studio as it was
possible to construct at that time. It was the
best in existence.
Universal City presents a striking contrast
today with its facilities at the time of its
1915 opening. It still retains its 600 acres of
ground, but for every building then there are
a hundred now. Then the studio facilities con-
sisted of one outdoor stage, big for those days,
capable of handling five companies, one big
interior stage, and a few administration build-
ings. Its main feature at that time was its
adaptability for picture making. The terrain
A panorama view of Universal City, Calif., where a ten-year anniversary is being observed by a Jubilee Celebration. The
April 4. 1925
Page 22-E
on Tenth Anniversary
on Carl Laemmle
Phenomenal Growth of Enterprise Is the Climax of
an Extraordinary Vision Sighted Ten Years Ago by
the Universal City's Founder
The Universal City chicken ranch is in
the foreground, with sets of "The Hunch-
back of Notre Dame" and "Foolish Wives"
in the background. Note the settings!
includes several near-mountains, two so-called
rivers, plains, a miniature desert, a drill
ground where ten thousand troops could eas-
ily manoeuvre, rocky scenery which defies
description and other varieties of ground and
growth.
Today, the place is a beehive of construc-
tion and activities.
The most space in Universal City
is naturally devoted to the stages on which
the various settings for pictures are con-
structed as by magic and torn down by night
when their usefulness is finished. Universal
City boasts of five of the biggest stages in
the world, stages which will hold three to
five settings, all thoroughly electrified and
arranged to focus just the proper amount of
electrical current to assist old man Sol in
properly lighting pictures with the artistic
lighting effects which modern pictures above
everything else require. But the growing
production program of the company has re-
quired a stage of even greater proportions
and Universal is just finishing a stage whose
dimensions are 350 feet in length by 150 feet
wide, with a 45-foot clearance in height. This
stage is the most enormous stage ever pro-
jected, and is built of Grade A structural steel
upon concrete foundations. On these stages
companies, consisting of anywhere from 100
to 500 persons, could make pictures without
interfering in any way with any of the other
companies.
In order to dress and undress these sets, a
perfect army of carpenters is required. Inas-
much as Universal City is thoroughly union-
ized, every carpenter has his own place and
kind of work. The standing requirements of
the studio are 55 stage carpenters, 12 stand-
by carpenters, 50 field carpenters, and 13 grip
carpenters. To this number is frequently
added 400 or 500 carpenters when some tre-
mendous set is required for quick delivery.
Most of this work is done at night under
electric light, so that "the "shooting" can be
performed in the daytime.
In addition to the permanent stages, there
are 51 permanent buildings within the con-
fines of Universal City. These buildings are
all practical, livable buildings, but in addition
to that there are something like 600 which
An artist's conception of beauty is the
plaza at the main entrance to the studios
that play such a big part in Universal.
What a decorative scheme this unfolds!
look perfectly practical and livable from the
front. If one walks around to the back, how-
ever, one discovers that they are merely
shells, propped up fronts and front elevations.
From the angle of the camera man, however,
they are as complete as any moving picture
requires. Civic pride usually calls upon most
cities and citizens to put up a front, but that
is the watch-word of Universal City. It puts
up the greatest front of any community of
the world.
Universal City has constructed its own sew-
erage at a tremendous expense, and maintains
a corps of men schooled in drainage and sew-
erage disposal. Its municipal water supply
consists of two sources ; one from the Los
Angeles River, which is the only stream of
water within twenty miles of the City, and
which runs straight through the environ of
the City. In addition to its own river banks,
Universal has leased considerable area along
this river beyond the confines of Universal
City, for the purpose of maintaining the
purity of the river itself. The water used
for drinking purposes in the City and for the
many uses of the studio, is drawn from the
artesian wells, bored on the opposite side of
the river and conducted under the river itself
by an ingenious water forcing plan, invented
at Universal City, and thence to two huge
water towers on the top of Laemmle Moun-
tain, whence by force of gravity it is usable
in all the various departments.
Universal City has a thoroughly equipped
fire department, with apparatus of the most
up to date character, because by means of
this and its inexhaustible water supply, insur-
ance of ordinarily uninsurable property is
brought to a minimum of expense. Universal
City's efficient fire department has frequently
been called upon to put out fires in the towns
adjacent. Its assistance is very greatly appre-
ciated by surrounding municipalities. The ca-
pacity of these tanks is sufficient to give Uni-
versal City its daily drink of 250,000 gallons
and still maintain its necessary average for
pressure use.
big studio plant, now a city devoted exclusively to making pictures, was founded by Carl Laemmle on March 15, 1915.
age 22-F
Exhibitors Trade Review
"Dangerous Innocence" A Universal Photoplay
With Laura La Plante, Eugene O'Brien, Hedda Hopper
and Jean Hersholt in the leading roles.
April 4, 1925
Page 22-G
Young Old-Timer
Talks
To Sh owmen
In First Trade Paper Inter-
view Dan Michalove Gives
Pertinent Tips on Theatre
Management and Operation.
THIRTY-ONE years old and eigh-
teen years a showman ! Can you
beat it? Or even tie it? That is
the record of Dan Michalove, of Atlan-
ta, Georgia, sub. Now he is assistant
general sales manager, Southern Divi-
sion, for Universal, and the fifteen
Florida theatres recently acquired by
the big U outfit will be under his super-
vision.
Dan is a soft-spoken, reticent sort of
chap when he speaks about earth-
quakes, world series, and such like.
But the fire comes into his eyes when
he speaks about that which is nearest
his heart — Showmanship.
Lauds Exhibitors
One thing is sure — he certainly is
strong for the exhibitors. And this
goes especially for the chaps who are
bucking the game in those regions of
mystery sometimes referred to as "the
sticks."
It seems that absence from the big-
cities lends one a clearer perspective.
In any event Michalove calmly insists
that it is the small town men of the in-
dustry who see most plainly the changes
that are ever taking place. And, inci-
dentally, profit by them.
He says that it is the few hundred
seat fellow who is keeping step with
the progress made by the industry,
while the alleged super-showmen sit
back complacently and say that there
ain't no such animile.
Showmanship
Good showmanship, according to
Michalove, is merely good housekeep-
ing— theatrical housekeeping. He cites
Building a New One
JN addition to the fifteen thea-
tres in Florida acquired by
Universal through Dan Micha-
love, there is another in the
course of construction.
It is a 1200 seat house which
will cost in the neighborhood of
$150,000. It is situated on Pine-
apple Avenue in the very heart
of Sarasota, Florida.
It is to be close to the last word
in modern theatres according to
the plans of Architect Winn, of
Tampa, Florida, who is handling
the blue-prints.
Manages One Theatre for
Every Two Years
He Has Lived
D AN MICHALOVE is the man
who closed the big deal that
gives Universal fifteen theatres in
Florida. He is thirty-one years
old, and the whole fifteen are
operated under his supervision.
Here they are:
*Jefferson St. Augustine
*Orpheum St. Augustine
Duke Deland
Athens Deland
* Phillips Orlando
* American Orlando
* Grand Orlando
*Ark Orlando
*Beacham Orlando
* Palace Bradentown
* Sarasota Sarasota
Baby Grand Winter Park
Star Arcadia
Opera House Arcadia
Capitol Plant City
*Show Keith vaudeville and road
shows during season.
the example of the wife who has a
good thorough cleaning every once in a
while and moves the piano to where the
book-case used to be.
Anything for a change — anything to
avoid monotony and give the house a
new, fresh appearance. Dan implores
ever}' exhibitor to make some change
each week, even though it be to change
the color of his lobby lights. No matter
how minor may be the change — it is
nevertheless showmanship — and it will
bring new business as well as retain the
interest of the sure-comers.
Programs
Michalove knows that the smaller
theatres cannot stage prologs — nor can
they go in for million dollar presenta-
tion. But they can select programs
that will keep the audience all anxious
to see the next bill, instead of deciding
that after all home is a more comfort-
able place to sleep.
Every program should include the
feature, a comedy, and a newsreel.
The selection of the comedy and the
feature must be left to the good judg-
ment of the exhibitor. Every show-
man must consider carefully just what
type of show will most appeal to his
particular public. And as there are no
two individuals exactly alike — just so
are no two communities identical in all
respects.
But for the love of Michalove be par-
ticular about your newsreeis ! A news-
reel is as timely as your morning paper.
And heaven knows you would quit your
subscription to the "Bugle" if tomor-
row morning you picked it up to read
about the inauguration of President
Coolidge.
Dan tells a story of how one exhibi-
tor he knows — and pities — projected a
newsreel showing how to wrap Christ-
mas bundles. Comment is futile. His
show was ruined. He got the reel for
$1. For $4 more he could have secured
a fairly recent pictorial — and for $10
something that still smelled of printer's
ink. Whatever you do, show timely
newsreeis — or don't show any.
Checking Up
How many of you fellows know just
what your business is doing? Are you
running it — or is it running away from
you?
Eighteen years experience have led
Dan Michalove to swear by the wisdom
of keeping books on a picture theatre in
exactly the same manner you would
check up any other commercial enter-
prise.
And he has a tried and proved bud-
get system that will bring any exhibitor
out on the right side of the ledger.
Take, for instance, a house with a
weekly gross of $600. Presumably it is
How Near Do You Come?
FTER years with S. A. Lynch,
director of some 180 thea-
tres in the South, Dan Michalove
was general manager of Southern
Enterprises. Now he is assistant
general sales manager of Univer-
sale Southern Division. This is
his idea of a budget for small
houses.
Bent
Advertising
Music
Salaries
Insurance
Taxes
Bepairs
Miscellaneous
Lighting, etc.
15%
10%
5%
10%
15%
1.5%
Page 22-H
Exhibitors Trade Review
located in a town of 4,000 or 5,000 in-
habitants and charges admission rang-
ing from 10c to 30c — except in the case
of specials.
Now this is what Michalove says that
a theatre operator should spend. The
rental of the theatre should not amount
to more than IS percent of the gross.
Ten percent should be spent for adver-
tising— and this item should not be
minimized.
For theatres that have a higher gross
than the amount indicated, the musical
aspect of the program becomes part of
the attraction — but when it is merely
inci dental the cost should not exceed
5 percent.
Lighting, heat and water should not
cost more than 1.5 percent.
House salaries should be kept to
within 10 percent and items such as in-
surance, taxes, repairs, renewals, film
transportation and general miscellane-
ous outlays should not be greater than
15 percent.
The cost of the product shown in a
theatre of this type must be governed
by the film itself. The primary con-
sideration is whether or not the photo-
play will gross the exhibitor more than
the average run of $600.
Film cannot be bought by the foot as
so much celluloid. There is a vast dif-
ference between pictures. Some of
them are sure to boost business greatly
for the showman booking them, while
others will bring in the average patron-
age, and still others prove disappoint-
ing.
Dan Michalove knows what he's talk-
ing about. He has given to Exhibitors
Trade Review the first interview with
which he has ever favored any motion
picture trade paper.
Here's the dope as he told it to us.
It would seem wise for every showman
to heed what he sa)^. If you can think
of any reason why you shouldn't do so
we will be glad to hear of it. Also, if
there is any reason why what he says
will not apply to your community it
will be of great interest to us to hear
the reason.
Timely Presentation Suggestions
From JOSIAH ZURO
Rivoli Theatre, New York
SINCE the holiday may be cele-
brated for its religious signifi-
cance as well as for the fact that
it is the official herald of Spring, the
Easter program may have about it an
atmosphere of saintliness or lightness
or a discreet combination of both.
There is religious music galore for
Easter, and most of it can be per-
formed effectively and simply. Whether
sung by a clear, fine soprano or a male
quartette or a mixed chorus, the Easter
songs lend themselves easily to the mo-
tion picture theatre program.
We have great success with the giv-
ing of these songs against a set repre-
senting a church interior, an effect that
can be reproduced on an elaborate or
simple scale. If it is to be done inex-
pensively, a Gothic window, painted to
look like stained glass, will suffice for
the necessary atmosphere. Calla lilies,
palms and similar decorations may be
employed.
From the many appropriate selec-
tions that await the production direc-
tor's choice, I have chosen these :
"Allelujah" from Mozart's Motette
"Exultate," can be sung by a colora-
tura soprano. It makes a beautiful,
stirring number. Of course, that fa-
vorite, "Ave Maria" by Gounod-Bach,
is entirely appropriate for the Easter
program. Last year it was sung with
great success on a program which I
shall describe in detail for the sugges-
tions it may offer. The stage repre-
sented a church. A male quartette
sang "The Palms" by Faure, without
accompaniment. Following this, the
lights behind a church window painted
on gauze, showed the soprano, who
sang "Ave Maria" to the accompani-
ment of two harps played in the wings.
The male singers joined in at the end
of this song, and a slow, solemn dance
As the Easter Season approaches
it is important that exhibitors ar-
range something out of the ordi-
nary in the way of presentation.
In this article written by a
master of presentation, there are
some pertinent suggestions that
may be adapted by any exhibitor
to his particular needs.
Be sure that at the Easter sea-
son your theatre takes on a fes-
tive air. Spend a little money to
"doll up" the house. It will pay
to do so.
finished the number. Jules Granier's
"Hosanna" may be combined with "Ave
Maria" for another program. "Whis-
pering Hope" by Alice Hawthorne,
Faure's duet, "Crucifix," "Halleluia" by
Charles Humphries (which could be
sung by a mezzo-soprano against a
transparent window through which col-
ored lights play, reflecting the mood of
the song) are among other suitable
music, as well as "Resurrection" by
Andrews, "Lights Glittering Morn Be-
decks the Sky" by H. W. Parker, and
"I Know That My Redeemer Lives" by
J. M. Bach, which last makes a good
sacred chorus.
SDME sacred music is accompanied
by words that sugest a fitting pan-
tomime. "Resurrection," by H. R.
Shelley, arranged for women's voices,
can be enacted, and "There Stood
Three Marys" by H. A. Matthews, can
also be produced in pantomime by one
group, while another group sings the
words.
So much for the religious program.
The lighter part of the Easter program
may suggest, together with the feeling
of spring, such themes as the awakening
of love, the flowering of Nature and
the children's celebration of Easter.
A huge basket, loaded with colored
Easter eggs could occupy the stage.
Each egg contains a dancer dressed in
the costume of a fuzzy chick. The
girls do a fantastic dance. Another set-
ting, a little more vivid, would show a
black curtain, dotted wtih eggs of vari-
ous sizes and grotesquely colored. More
of these colored eggs are placed on the
stage, with a dancer hiding behind each.
Or a third number, the stage decorated
in the manner of an Easter card with
long strands of green grass and colored
Easter eggs. Bunnies are nestling in
the grass. They rise and dance.
FOR a garden number, the dancers
could be dressed to represent vari-
ous types of flowers, gradually unfurl-
ing their petals until they are in full
bloom.
The music for such numbers is light,
dainty, and pretty, and the dances must
reflect the same mood. Following are
some of the selections which would
make good accompaniment for these
presentations :
"Silver Clouds" by Wood; "Seren-
ade Petite," Zamecnick; "Butterflies,"
Clements ; "Harlequin and Columbine"
by Millegram; "Butterfly" by Dens-
more; "Doll Dance" by Pleier; "March
of the Walking Dolls," Cobb; "Parade
of the Toys" by Schertzinger ; "Col-
umbine" by Smith; "Pirouette," Finck;
"Reconciliation" by Drigo; "Butter-
flies" by Huerter ; "Dance of the Wood
Nymphs" by Nolte ; "The Crickets" by
Trinkaus; "Butterfly Ballet" by
Schultz; "Harlequin and Columbine"
by Thome; "Nymph of the Nile" by
Nerson ; "Tiny Tot" by Lotter ; "Child
ren's March" by Finck; "Carneval de
Papillons" by Shelley.
presents
Charley Chase Comedies
Ttfvo Heels
See one and you'll understand why one reel comedies were
too short for Charlie Chase.
The new Chase two reel comedies are not merely double
the length; they have triple the laughs of those peppy
mirthful one reelers from which he has just been
graduated.
We suggest a degree for his graduation day, — M. ML,
"Master of Mirth."
Pafhecomedy
TRADE f MARK
lie/?
PIP?!
HAH I
u uwuy
^33
1 "FLAME!
I DESIRE'
- treat of your life
- opisode of
| JlwPaJ/tt • Serial h
rJjcGold Ruih Dip —
Son (1) iScfv
is;
MI//OURI
W6en o j&# ./fkrf ran theatre
UKg the Missouri of St. Louis
advertises
19
A Thrilling Drama
of Gold 'Rush Days
with
Mahlon Hamilton and Vi%)ian *Rich
like the above, it means something !
Scenario by
Frank Leon Smith
Produced by
C. W. Patton
And when houses like the Electric of Kansas City, Kane., the Newman of
Kansas City, Mo., the Orpheum of Detroit, the Finkelstein and Ruben Circuit
and a lot of others book "Idaho!" that means a lot also!
$1,500.00
in cash prizes on Contest for Typical American Family. Ask the Pathe
Salesman about it.
Pafh&erial
THAOI I ffi^k \ MAK
From the novel by
Theodore Burrell
April 4, 1925
■
Page 25
Cohen Declines To
HeadM.P.T.O.
Believes He Can Serve Owners
Better by Not Accepting
National Presidency
Convention time always brings with it a
lot of rumors about who will be president,
or who won't be, and the Milwaukee conven-
tion of the Motion Picture Theatre Owners
of America this year seems to be no excep-
tion.
I thoroughly enjoyed the four years I was
president of ' the Motion Picture Theatre
Owners of America because of the oppor-
tunity it afforded me to render service to
the theatre owners in particular and the in-
dustry in general. I feel I have contributed
sufficiently along these, lines to be permitted
to devote my time and attention to the fur-
therance of my own business interests. I
took my duties as president very seriously
and conscientiously. It meant a lot of hard
work and other things, but the many fine
real friendships and acquaintances I have
made all over this country, Canada and
abroad, among theatre owners and others,
are more than sufficient compensation for
all of this. I have had more than my share
of honors in national, state and local exhib-
itor organizations, and I feel that at this
time I should be permitted to "rest on my
laurels." I believe I can be of better serv-
ice to the industry along other lines.
The only elections by the delegates to a
national convention are the members of the
board of directors, who in turn choose the
president and all other officers. There are a
great many wonderful fellows, fine, loyal
organization men and leaders, among the
present officers of the organization and in
our ranks throughout the land, who have de-
voted their time, effort and personal serv-
ice to the cause of the theatre owner, who
are worthy in every way of being president
of our Motion Picture Theatre Owners of
America, and who can fittingly carry on.
However, most of us are a great deal
more interested at this time in the grave
business problems that confront the theatre
owners and other independents, and our con-
Sturctive effort and thought are being given
to them rather than to lesser matters. Mil-
waukee will have a greater attendance of
theatre owners and others interested in the
industry, both from America and abroad,
than any other convention, and our co-or-
dinated strength and power will be a big-
forward step toward bringing needed relief
for all independents.
* * *
Pola Negri Honored at
"Bon Voyage" Dinner
Pola Negri, who sailed last Saturday or,
the Leviathan, was guest of honor Friday
night at a festive "Bon Voyage Dinner,"
given by the Famous Players-Lasky Cor-
poration at the Ritz-Carlton Hotel, New"
York.
It was the greatest motion picture social
New York has ever seen, and marked a
happy milestone in Pola's life of perpetual
struggle and achievement.
Pola's party took the form of a dinner
dance. Probably a larger number of folks
prominent in the stage and motion picture
ranks, in high society circles, and in the
literary and artistic worlds, were present
at the function than had ever attended a
similar gathering.
At the close of the dinner Adolph Zukor,
who returned from Europe just in time to
attend the party, and Jesse L. Lasky, gave
short talks.
Jay A. Grove, sales manager for Asso-
ciated Exhibitors, who was elected secre-
tary to succeed J. S. Woody at a recent
meeting of the stockholders of the company.
Gloria Swanson Returns
Gloria Swanson, accompanied by her hus-
band, Marquis de Falaise, arrived in New
York Tuesday from France, aboard the S. S.
Paris, and was besieged by ships news re-
porters and photographers. The Paramount
star was visibly affected by the demonstration
aboard ship and upon landing at Pier 15,
where hundreds had gathered to welcome her.
Miss Swanson asked the ships news men to
broadcast through the medium of the news-
papers her thanks and appreciation for the
letters of sympathy from thousands of friends
in the United States during her illness in
France, and explained that while she desired
to answer each letter and cable individually,
there was no opportunity, as she sailed im-
mediately after leaving the hospital.
Announcing that 26 of the best pictures
ever turned out by a producing company
would be made by Warner Bros, during the
1925-26 season, and stating that affiliation
had been made with 75 theatres in territory
controlled by monopolies, Harry M. Warner
returned to the New York office of the com-
pany this week full of enthusiasm and with
his coat off ready to plunge into the work
of lining up the theatrical end of the firm's
business.
Mr. Warner had no sooner got settled in
his office than he made it known that he and
Sam Warner will hereafter look after the
theatrical end of the company ; Jack Warner
will be in entire charge of the West Coast
production, with Bennie Ziedman as his as-
sistant; and Abe Warner will attend to the
inside business of the firm.
"T am not going into details now about the
theatrical end," Mr. Warner said. "Suffice to
say that I have not been travelling around the
country the last year for nothing. I cannot
put it too strongly that we do not intend to
enter into active competition with exhibitors
where our product is getting a show, but with
our organization set for the biggest year in
the industry, Ave intend to insure first runs
for our product.
"We are going to have theatres where they
are needed or where monopolies control. We
are now associated with about 75 houses, and
our next point of attack will be Chicago,
Hays Creates New
"Open Door" Policy
Industry To Have Public Rela-
tions Department To Promote
Closer Contact With Critics
k Will H. Hays' announcement of the new
"Open Door" policy, created for promotion:
of closer cooperation between producers of
pictures and the public, includ'ng the indus-
try's prominent critics, was given consider-
able publicity • this week. The daily press
particularly drew attention to the fact that
the public at last will be given opportunity
to have its say in the making of pictures.
All with a view of producing better pictures,
eliminating censorship, and providing screen
entertainment of a kind that the public ac-
tually desires.
In a statement issued by Will Hays, the
head of the Motion Picture Producers 'calls
attent on to the department being the first
of its kind ever instituted by any industry.
He says :
"Our 'Open Door' is a department through
which the American public is invited to enter
with suggestions, helpful criticisms, con-
structive thought and every sort of view-
point that will aid us in bringing the motion
picture up to be the outstanding public in-
fluence that everyone wants it to be.
"We are striving to make the most of the
industry's possibilities as an educator and an
interpreter of America as it really is, as
well as the nation's principal entertainment.
We want the benefit of what the public
thinks we could do to make better use of
our opportunities.
"Headquarters of the new Department
will be located in our offices at 469 Fifth
Avenue, New York, and Jason S.. Joy, who
was selected by the original Committee on
Public Relations to be its executive secretary,
will be director of the Department."
where we will open an office. I am not a
betting man, but if anyone wants to come in
here and make book that we won't have a
theatre in Chicago, I am ready to take him on.
"Through the years we have been 'in; busi-
ness the Warner Bros.- have been developing
themselves personally and know pretty 'well
for what branch of the business they each are
best equipped. Consequently, we have1 divided
our forces and will now start to build on the
foundation we have laid. And I want it known
that we will build on the policy we have laid
down from the start — let the other fellow
live, too. We have had many offers to build
theatres in towns where an exhibitor is doing
good business, and making a living, but that is
not our plan. We shall only build or lease
where monopolies are trying to freeze, us out.
In those localities we mean to get our share
of the business to which we are entitled.
"We are more interested in succeeding
than in the dollars we are going to make. We
have the plan, we have the players, directors,
writers and stories, and — we have the money.
"Some time ago people were say ng that we
would be broke in three months. I know now
of certain people in Los Angeles who said
we would be broke in six months. As I said
before, I am not a betting man, but I cer-
tainly would like to take some of those bets.
"As I say, we have been laying the founda-
tion. Now we will start to build. Watch our
■pictures from now on."
Warner Brothers Affiliate With
75 Theatres in 26-Film Program
Page 26
Exhibitors Trade Review
Frisco Leads In Vita- Hudson Outlines
graph Sales Drive Production Plans
Western Branches Capture All
Five Prizes Offered in Anni-
versary Sales Contest
The winners in Vitagraph's Anniversary
Month Drive, held in February, with all
the twenty-nine branch offices in the United
States and Canada participating, were as
follows :
1 — San Francisco W. C. Wheeler
2 — Denver Charles R. Gilmour
3— Seattle H. A. Black
4 — Salt Lake City R. S. Stackhouse
-5 — Winnipeg A. S. Clatworthy
This competition, marking the twenty-
•eighth anniversary of the organization of
Vitagraph, and the completion of John B.
Rock's first year as general manager, was
ior volume of contract writeups, collections
and billings, figured with respect to the per-
centage expectancy of each branch.
The West, it will be seen, made a clean-
up, capturing every one of the five prizes.
The detailed reports to the home offices
show, though, that the race was anything
but a runaway affair. Not only did the
San Francisco branch office, managed by W.
C. Wheeler, just nose out the Denver of-
fice, directed by Charles R. Gilmour, but
the margin separating the winner from the
office finishing twenty-nine was extremely
narrow.
At no time did any one entry have even
a comfortable lead over the entire remain-
ing field. Never was there any combination
of contestants whose posit'ons could be in-
dicated by use of the descriptive term,
"scattering "
A study of the reports reveals the ex-
traordinary fact that at the close of one
or another of the four weeks in February,
each of no fewer than eighteen of the
twenty-nine branch offices was numbered
among the first five in the standing.
In other words, only two offices in the
entire list occupied places "within the money"
as often as twice. From February 1 to
February 28 the whole field was closely
bunched', making this drive perhaps the most
remarkable ever made by a motion picture
distributing staff.
* * *
Patton Starts Wild West Serial
for Pathe Release
Following the completion of "Idaho," the
thrilling Patheserial dealing with the days
of the "Gold Rush," C. W. Patton and his
staff started work this week on a new serial
for Pathe. It will be adapted from an orig-
inal screen story dealing with life and ro-
mance in a Wild- West Show. Helen Fergu-
son and Jack Mulhall will be the featured
members of the cast.
' Because the story crdls for sequences to
"be taken in a large wildwest show, Patton
and his staff will go to the Miller Brothers
101 Ranch in Oklahoma on location. This
is the winter quarters of the largest wild-
west show operating today and it is an-
nounced that the entire equipment and prop-
erties of the "101 Ranch" show will be used
in the new Patheserial.
The making of a motion picture serial
based on the romance and thrills in the ev-
ery day life of a wild-west show performer
marks a new departure in the field of screen
entertainment. In the past there have been
released serial productions based on every
conceivable angle of the amusement field
with the exception of the wild-west show.
First National Units Complete
Four Features and Begin Huge
Task in New Schedule
With a record of four plays in as many
months and the task of perfecting a new or-
ganization completed, Earl Hudson yesterday
disclosed the new schedule for the First Na-
tional units under his supervision.
The misfortune of Doris Kenyon, who was
stricken with appendicitis the day she was to
start work on "The Half- Way Girl," made
necessary a complete revision of the schedule,
details of which were forwarded by Hudson
yesterday to Richard A. Rowland, general
manager of First National Pictures.
It was definitely decided that Hudson's
dramatization of the steel industry, "United
States Flavor," and "Atlantis," a sequel to
"The Lost World," will be started in active
production early in the summer. Research on
the later "special" is already under way.
Included in the new schedule are vehicles
for Milton Sills, Doris Kenyon and Ben Lyon.
Sills is now at work on his first starring pic-
ture, "The Making of OMalley." This is
from a popular magazine story by Gerald
Beaumont, dealing with the romance of a
New York policeman. Lambert Flillyer is
directing, while Dorothy Mackail has the
feminine lead.
Following the Beaumont story, Sills will
immediately begin the filming of "The Come-
Back," a stirring story centered around a
prize fighter from the novel by W. D. C.
Crawford. The enthusiasm of the public for
the vigorous action stories in which Sills has
appeared of late has been made the warrant
for a continuation of vehicles in this spirit.
Doris Kenyon, it is expected, will begin on
"The Half- Way Girl," within the next two
weeks. She will then be given the featured
role in "The Lady Who Played Fidele,"
adapted from a Gerald Beaumont magazine
story laid in New Orleans at Mardi Gras
time.
As soon as Ben Lyon returns to First Na-
tional's studios in New York from the Coast,
where he is playing in Frank Lloyd's produc-
tion, "The Winds of Chance," he will be
featured in an automobile racing story. It will
be called "The Pace That Thrills," and is
from an original script by Byron Morgan.
The pictures are passing through the final
stages of filming this week. One is "Chickie,"
adapted from the serial novel .which is being
published in newspapers throughout the coun-
try, which John Francis Dillon is directing.
The "Chickie" company has just completed
filming scenes in Florida.
- -.-ft' * * *,
Schwartz Denies His Yonkers
Theatre Cannot Get Films
A. H. Schwartz, whose Yonkers, N. Y.
theatre, The Gramatan, is nearing comple-
tion, emphatically denies the opening was
postponed because of his inability to get
bookings of first-run pictures.
New York da'lies reported him being sand-
wiched between Loew and U. B. O.
t, "Some publications- must be edited by
lunatics," says Mr. Schwartz. "The theatre
is not completed, mechanics still having much
to do. ,It will open on April 11, as originally
announced. I never announced the opening
for March 5. ,1 will play First National pic-
tures and have made most satisfactory ar-
rangements with Loew. Why I should be
advertised as an idiot for building a house
to seat 2,600 without first getting my pic-
tures, is beyond understanding. Anyway,
I'll say now, that publishers of some film
journals find it easy these days to go astray."
O. E. Gouebel, general manager Associated
Arts Corporation, whose company pur-
chased large Los Angeles tract for a studio
site, as first announced by EXHIBITORS
TRADE REVIEW on March 21. The
purchase was made as a foresight, the
company to continue its production in-
definitely in the F. B. O. studics-
Whiskers Play Prominent
Part in Making Photoplays
Making a photoplay is sometimes largely
a matter of whiskers. Take the case of
"Don Q," which Douglas Fairbanks is now
producing in Hollywood : there are no ordi-
nary whiskers in "Don Q" — only those that
have to be pampered and trained to the high-
est state of perfection.
Every kind of beard is represented, from
an insignificant "zits" to the most elaborate
"beaver." The reason for this is that the
period of the picture — the early fifties — ■
calls for hirsute trimmings on the stern and
austere visages of the men.
The whiskers most in evidence are side-
burns. Those who remember all about the
Gold Rush of '49 will recall the delicately
pruned side whiskers of the dandies of that
day. In Europe the same condition held
sway — especially in Spain.
In order to keep the "Don Q" whiskers in
the highest possible state of cultivation, two
internationally famous hair dressers, Percy
and Ernest Westmore, are kept constantly
on the set. With scissors, wax, crepe hair,
razors and other paraphernalia, they "do
their stuff."
Of course the championship sideburns be-
long to Douglas Fairbanks. As Don Q, hero
of the play, he disports a pair of neatly
barbered sideburns that are the envy of
filmland. Judging by the sudden prevalence
in Hollywod of - this form of facial decora-
tion, it seems that the future of the industry
depends on sideburns.
Alice Joyce Joins Universal
Alice Joyce is to star under the Universal
banner. She has just signed a contract to ap-
pear in the leading role of "The Home Mak-
er," and left New York for the West Coast
to begin work immediately. Opposite Miss
Joyce will play Olive Brook, the well known
English leading man.
This will be Miss Joyce,s first appearance
in Universal pictures
April 4, 1925
Page 27
Exhibitor and Wife Lose Lives
As Tornado Destroys 5 Theatres
Vitagraph's St. Louis Manager Stopped Car Within 1,100 Feet
of Storm Path When Funnel-Shaped Cloud Was Sighted
How to Act in Hollywood
Before he left for Hollywood
where he is engaged in digging up
advance information for the benefit
of exhibitors, t\ Heath Cobb, of the
stall' of Exhibitors Trade Review,
had an exchange of correspondence
with Mort Jtslumenstock of Famous
Piayers-Lasky's publicity department
in which Blumenstock seems to have
developed some new facts about life
in Hollywood. His letter is repro-
duced here for the benefit of any
exhibitors who may be contemplat-
ing a first visit to the "wild west."
March 18, 1925.
Mr. F. Heath Cobb,
Exhibitors Trade Review,
45 West 45th Street,
New York City.
Dear Sir: —
I have your letter of yesterday in which you state
that you are going to Hollywood, but fail to men-
tion the purpose ot your visit. If you are going out
expressly to find the Paramount "production unit"
and you don't mind a perfect stranger giving you a
little advice, when you get off the train, take a
Western Avenue car to Sunset Boulevard. Don't
get in a taxi because the taxi-cabs are operated by
Indians in Dos Angeles, and they still raise Hell
with easterners. As a matter of fact, I wouldn't
even get in a trolley car alone if it was my first
visit tnere, unless somebody else was in the car too.
Because I've seen them throw the body through the
•window on Hill Street where sometimes the remains
are never found for years, until some old trapper
from the Fox studio look.ng for star material hap-
pens to stumble over the corpse.
In fact, you can't be too careful.
Well, anyway, when you get to Sunset Boulevard,
turn to your left, and you'll see a house about four
miles down an old country lane, with a garage in
the back. Somebody will probably be repairing a
bicycle. He's the scout for Paramount. Because
we are operating under cover in Hollywood, and
when any strangers come down the lane and look
as though they were trying to find the studio, he
whistles like the Kurley-Loo bird, and production
stops and all the actors start to mend harness. This
would deceive you, but you seem to be in on the
know, so I'm telling you. But please don't tell ar.y
strangers on the train about this because we want to
finish one picture, and S the fellow who rents us the
garage likes the picture, he says he's going to rent
us the front lawn for location work providing w
don't hurt the geraniums. So be careful! And
when you tell the bird with the bicycle that you
know me, he'll let you go by, and then you ask for
Arch Reeve. You might show him this letter just
so he'll know that you and I are good friends and
he'll give you the low down on the diplomatic re-
lations between the Indians and the actors in Holly-
wood which is something very fierce.
Anyway the studio is at Vine and Sunset. Hone
you have a pleasant trin, and anything I can do fo-
you from this end to hero you co-opera'e w'th us.
just holler and be assured that you will get ^me-
diate action.
Yours very cordially.
(Signed) MORT BLUMENSTOCK
* * *
First Authentic Pictures of
Antitoxin Dog Team Arrive
The International News Reel Corporation
on' March 18th received authentic pictures of
Gunnar Kasson, famous Alaskan musher, ar-
riving in Nome, Alaska, with his world re-
nowned dog-team and the consignment of
diphtheria antitoxin long awaited by the dis-
ease stricken town. These pictures were in-
cluded in International News Reel No. 26,
released March 21.
This marks the end of a strange chapter in
news reel history in which the International
NeWs Reel sat tight, confident that its pic-
tures were on the way, and fully cognizant
that it would take five weeks or more for
the films to travel from Nome to New York.
So far, on March 23rd, the International
News pictures of Kasson' s arrival in Nome
were the only pictures of this event to make
their appearance in New York.
Kasson reached Nome with the antitoxin
on February 2nd. International's pictures
show him on his last lap, mushing into the
outskirts of the town, his royal welcome as
he drove into the main street, and his de-
livery of the antitoxin to Dr. Curtis Welch.
Close-ups of the marvelous dog team with its
coal-black leader, Balto, since destined for a
screen career, are included in the news reel.
(Special Dispatch to Exhibitors Trade Review)
St. Louis, Mo., March 23. — Five motion
picture theatres were destroyed, one un-
roofed and otherwise damaged and several
others sustained minor damage in the tor-
nado which swept Missouri, Southern Il-
linois, Indiana, Tennessee and Kentucky,
Wednesday, March 18, causing a loss of
808 lives, injuries to 3.800 persons and prop-
erty damage estimated at $7,500,000.
C. L. Hicks, former owner of the Isis
Theatre at Marion, 111., and his wife were
killed when the storm demolished their home
in West Frankfort, 111., while C. Doultin,
proprietor of the theatre at Gorrin, 111., was
injured seriously when that theatre was des-
troyed. He is now in a hospital at Cairo,
111. So far as could be ascertained all the
other motion picture men in the stricken ter-
ritory escaped serious injury.
The houses destroyed were the Dunn
Theatre, Annapolis, Mo., owned by W. H.
Dunn.
Little Egypt, Gonn, 111., owned C. Doul-
tin.
Liberty Theatre, Murphysboro, 111., owned
by John Marlowe.
Bush Theatre, Bush, 111.
Gem Theatre, De Soto, 111., A. Friedline,
owner.
The Hippodrome Theatre, Murpbvsboro,
111., owned by John Marlowe, of Herrin, 111.,
was unroofed and otherwise damaged.
The Rex, West Frankfort, owned by the
Yedd, Yemm & Hayes Circuit, and the Ma-
jestic, West Frankfort, operated by Wil-
liam Muhlenbach, escaped with minor dam-
age. The Home, a neighborhood house in
West Frankfort E. H. Nooner, ownpr, and
the two small houses in Frankfort Heights
also escaped, being outside the path of the
storm.
The Strand at Orient, 111., was also dam-
aged, but the extent has not been ascer-
tained.
The Hurst Theatre, Hurst, 111., owned by
theM. R. Clarke, is reported to have been des-
troyed while the Star Theatre in that city
operated by E. Beacon, was badly dam-
aged.
The other houses reported to have been
damaged by the storm were the Royal at
Royalton, 111., operated by Robert Branden,
and one of the houses operated by Reed,
Yemm & Hayes in Benton, 111.
C. D. Hill, manager of the St. Louis of-
fice of the Producers Distributing Corpor-
ation, president of the St. Louis Film Board
of Trade, on Sunday, March 22, left for
the Southern Illinois cities hit by the storm
to check upon the theatres and theatre own-
ers at the request of the Hays organization.
Every effort will be made by the- national
organization to assist the exhibitors who
were victims of the storm. 1
When news of the extent of the tornado
reached St. Louis the l^cal exchanges im-
mediately cancelled all film shipments into
the towns that had been hit and it was
announced that the bookings and accounts
of the exhibitors in the storm area would
be suspended pending a return to normal
conditions.
Albert Danke manager of the St. Louis
Vitagraph office, and James Hill, Southern
Illinois salesman for that exchange, were
travelling from Carbondane, 111., to De Soto,
III, in Hill's Ford coupe, planning to call
upon the proprietor of the Gem Theatre in
that city, when they saw the tornado sweep-
ing through.
Danke said that the sight was fascinating
at first, the large greenish and yellow clouds
whirling around through the heavens while
the tail of the funnel dipped into the earth
from place to place. Then they heard a ter-
rible roar. Terrified, they .stopped iheir car
about 1,000 feet from the path of the storm.
In a few seconds they observed the first
house torn from its foundation and smashed
to pieces. Then the air was filled with the
flying timbers, trees and every other con-
ceivable object. In a very few minutes the
storm cloud had passed and was followed
by a heavy rain and hail. The force of the
wind cracked the wind shield of their ma-
chine.
* * *
N. W . Exhibitors Declare
War On Free Shows
(Special Dispatch to Exhibitor!, Trade Review)
Minneapolis, Minn., . March 25. — With the
existence of 600 small town exhibitors threat-
ened in the Northwest, war was declared to-
day against the free show evil by 150 exhibi-
tors attending the closing session of the an-
nual convention of the Northwest Exhibitors
Association here. The exhibitors plan free
shows themselves to combat the menace.
W. A. Steffas was reelected president of
the association. All of his policies were en-
dorsed by the exhibitors. His suggestion to
fight free shows with free shows was unani-
mously endorsed. The association also went
on record as favoring a uniform contract.
Members of the Minneapolis Film Board
of Trade assembled and asked for their stand
on the question of free shows. G. Ralph
Graves, chairman of the Board's free show
committee, announced that every exchange
represented was opposed to selling films to
promoters of free shows, as well as to non-
theatrical projects.
When asked for an explanation of the pro-
posed Allied Theatres, Inc., regarding its re-
cently announced booking combine, President
Steffas replied that it was not an association
matter. He predicts, however, that the new
theatre combine will include 200 exhibitors.
Contracts seen at the convention specify that
Allied Theatres, Inc., shall control the book-
ing destinies of the theatres for two years,
getting 15 per cent commission on amounts
paid in on film rentals and 10 per cent on
cash transactions.
Steffas has called a meeting of the backers
of the movement, when he will oudine his
plans. He will be president of the organiza-
tion, with Tom Burke, vice-president.
The convention was the largest from an at-
tendance standpoint ever held in the North-
west.
Chamber of Commerce Endorses
San Diego Cinema Corporation
San Diego, Calif., March 24. — With' a whole
hearted endorsement which took form .in the
words "the first legitimate picture concern in
San Diego" the Chamber of Commerce of the
Southern California city formally welcomed
Harry M. Owens, president, and the San
Diego Cinema Corporation, at luncheon given
last week at the huge Grossmont studios, lo-
cated just outside of San Diego and operated
by the picture concern.
Page 28
Exhibitors Trade Review
President F. C. Munroe, Producers Distributing Corporation,
addresses two thousand people from the gallery of the de
Mille studio in Culver City during a celebration in his honor.
They Win Races, do Joie Ray, President Coolidge and Paavo
Nurmi shown in this International Newsreel photograph
taken when the two great runners called on the winner of the
Presidential race at the White House.
Which is Which, asked Irving Cummings,
director of First National's "Just a
Woman," when he stepped on the set and
saw two Claire Windsors. Of course there
is only one Claire. The other is a wax
model of Claire Windsor used for displays.
Lilian Gish Poses for sculptor Gleb Deru-
jinsky in the costume she wore as "Ro-
mola" the Metro-Goldwyn picture of that
name which was adapted from the novel.
It Must Bz Good, other-
wise why should Sam
Warner, Bennie Ziedman
and Jack Warner" be in
such a happy mood after
viewing their recent "Re-
compense," a sequel to
"S i m o n Called Pete r."
Tony and Mrs. Moreno seem all alone in a big city
shortly after they arrive in that dear Paris where
Tnmr will r»1a-(r flip l^arl in l\/f ptrn - C^nl r\ WVn ' Q "IVfprf
Let's Play House, says Colleen Moore, displaying two cf the
latest arrivals in her doll nursery. They are "Salina" from
"So Big," and "Silly.'' Cclleen was recently injured while on
location in First National's picture, "The Desert Flower."
Marjorie Daw is
Back in Holly-
wood after hav-
i n g completed
three pictures in
New York, one of
which is Vita-
graph's drama,
"Fear Bound."
All Aboard for Bermuda, calls Mary Brian,
star of Paramount's "The Little French
Girl" as the steamer's whistle toots. The
photoplay is an adaptation of Anne Sedg-
wick's book, a best seller of the year.
Three New Brands of two reelers will be
made by Hal Roach for Pathe release.
Meet Hal, center stage, flanked on port
and starboard by H. M. Walker, F. R.
Jones, Warren Doane and W. B. Frank.
Give Us Your
Paw, Wolf, you did
good work in the
war, and you will
do good work for
Vitagraph in "Ba-
ree, Son of Kazan,"
starring the pop-
ular Anita Stewart.
Two Good Reasons
why Pauline Garon
has been able to so
rapidly ascend the
ladder of fame.
Pauline is one of
the film's first flap-
pers as she demon-
strates in "Speed,"
released thru Ban-
ner Productions.
Page 30
Exhibitors Trade Review
New Jersey Legislators Fail
To Pass Sunday Show Bill
Theatre Owners Meet in Newton
and Hear President Seider's
Legislative Report
The New Jersey State Legislature ad-
journed its session last week without taking
action on a Sunday opening bill, covering
motion picture theatres, but it was stated at a
meeting of the Motion Picture Theatre Own-
ers of New Jersey, held in Newton, that as a
result of the intensive work done by the legis-
lative committee of the state organization the
foundation had ben laid for future efforts to
bring about Sunday opening and it was
thought that at the next session of the legis-
lature definite action may be had.
The March meeting of the M. P. T. O.,
N. J., was held at the Cochran House, New-
ton, where the officers and directors of the
State body were the guests of Mr. and Mrs.
Sidney E. Samuelson.
Among those attending the meeting were
President Joseph M. Seider, Vice-President
Peter Adams, Scretary Henry P. Nelson,
Treasurer William Keegan and the follow-
ing members of the board of directors : Mr.
Samuelson, chairman ; Louis Rosenthal, R. F.
Woodhull and Leon Rosenblatt.
Samuel T. Munson, Clarence Smith, Rob-
ert Ellis and Lean Dolan, Sussex County
theatre ; owners ; Isidor Seider, Mrs. Samuel-
son, Mr. Johnson of the Lackawanna Rail-
road, and Lew Levy were also present.
President Seider reported on the various
matters pending before the State Legislature
at the time adjournmnt was taken. Mr. Sei-
der explained that the bill providing for the
inspection of theatres by the Tenement House
Department had been signed by Governor
Silzer as passed.
Mr. Seider stated that a bill regulating the
purchase and sale of film, vigorously opposed
by the theatre owners, had died in committee.
In connection with Sunday opening, Mr.
Seider explained that the measure did not
reach the vote, although a surprising senti-
ment was found in favor of keeping the mo-
tion picture theatres open on Sunday after-
noons and Sunday evenings. Among the or-
ganizations joining with Mayor Breidenbach
of Newark and other municipal authorities
throughout the State was found the State
Federation of Women's Club and other simi-
lar powerful organizations.
The committee, Mr. Seider stated, had re-
ceived a splendid reception from the legisla-
tive committee having theatre bills in hand,
and he said that as a result of the session's
consideration, an excellent ground work had
been laid for a similar campaign next year,
when he hoped the matter will have reached
the point where an overwhelming majority in
favor of the bill will see it go through.
The next meeting of the M. P. T. O., N. J.,
will be held in Hudson County, April 16,
when the directors will be the guests of Leon
Rosenblatt, following out the county rotating
system of meeting.
F. P. L. to Take Over Two
Kansas City Theatres
Kansas City, Mo., March 24. — A report is
being widely discussed in Kansas City film
circles that the Newman and Royal Theatres
are to be taken over by the Famous Players-
Lasky Film Corporation and that Frank J.
Newman, owner of the theatres, has been
offered an important position with the com-
pany's Los Angeles theatres.
Mr. Newman, who is out of town, tele-
graphed the Kansas City Star, in response
to a query, that the report was incorrect.
The report also was that Mr. Newman
would take with him to the Pacific Coast
Leo Forbstein, director of the Newman or-
chestra, and Milton Feld, managing director
of the two theatres.
A, LA MLMOI K L J ") L ■
WOODROVV WILSON
FON'DAitvR or i \ mk tr.fi.' d'is .nations
■
Jackie Coogan with his daddy, Jack., Sr., poses in front of the Woodrow Wilson
Memorial in Geneva, Switzerland. Jackie's latest was "The Rag Man" which he made
for Metro-Goldwyn.
China Is Dumping Ground
For Inferior Films
Portland, Ore., Mar. 6 —
People of China see the world's
worst films. The inferior pic-
tures of America and Europe
are sent to China, the dumping
ground for productions that
have failed to give satisfaction
elsewhere.
This is the statement of Mrs.
J. V. Scott, who spent years in
the Orient and upon her re-
turn appeared before the Ore-
gon council of the National
Motion Picture league.
Vitagraph to Broadcast Big
Fan Program April 4
Something entirely unique in radio enter-
tainment will be furnished fans on Saturday,
April 4, when a "Vitagraph Night'" program
will be broadcast from the New York studio
of Station WOR.
Details of the program are being kept as a
surprise, but it is known that Elsie Ferguson,
star of "The Unknown Lover," the produc-
tion being made for Vitagraph by Victor
Hugo Halperin, and the entire supporting cast
will be "on the air," with Jimmie Clark, com-
poser of the popular song, "School for Wives,"
and his White Way Entertainers also making
contributions.
Never has so novel a program been broad-
cast by any station, and probably never have
so many motion picture celebrities gathered
together for a radio entertainment, Vitagraph
announces. Besides Miss Ferguson, there will
be present, as contributors to the evening's
entertainment, Mr. Halperin, Frank Mayo,
the famous leading man ; Mildred Harris,
Leslie Austin, Arthur Donaldson, Peggy
Kelly and Count Morner, husband of Peggy
Hopkins Joyce, to name only a few of those
on the program.
It has been learned that activities on the
studio stage during the filming of a motion
picture will form the nucleus of the show.
This assurance is in itself sufficient to cause
radio fans to "tune in" on the night of April
4, for it will be the first time they have been
permitted to "glimpse" the mysteries of back
stage screen operations.
* * *
De Mille Installs Direct Coast-to-
Coast Telegraph Wire
Telegraphic connection direct to the New
York office cf Producers Distributing Cor-
poration without any intermediary steps is
one of the new improvements just installed
by Cecil B. De Mille at his Culver City
studio.
To save the time lost in messenger service
as well as to still further insure accurate and
unimpeded transmission, a direct telegraph
wire has been installed at the studio, connect-
ing with a similar installation in the home of-
fice at New York.
* ?, ,-.* vyi;
Turner Heads Universal Sales
Hawley Turner, until recently one of the
directors of Ritz-Carlton Pictures, Inc., and
long a prominent factor in the national adver-
tising field, has joined the Universal staff. He
will head the sales promotion department, with
headquarters in the Universal Home Office.
The department serves the sales force with
aids for exhibitors.
April 4, 1925
S. 0. S. Call For
"TheWhiteMonkey"
Associated Pictures Corporation
Appeals to Exhibitors for Copy
of Ancient Chinese Painting
If any exhibitor has in his possession a
print of "The White Monkey,' or knows
where one can be obtained, he will gain
the everlasting gratitude of the Associated
Pictures Corporation by wiring them com-
plete details without delay. They are anxious
to hear from anyone who can help them
locate the mysterious painting and are will-
ing to pay well for information concerning
same.
In the John Galsworthy book of that name
the White Monkey is stated to be an ancient
Chinese painting, showing a large whi|te
monkey, with haunting brown eyes that gaze
out at life, wistful, mysterious and sad, with
an endless query. In its outstretched paw it
holds an orange-like fruit, while discarded
golden-yellow rinds make bright splashes of
color in an otherwise gray background.
Have you ever seen the picture?
Almost everyone asked seems to have re-
membered having seen it at one time or an-
other, and yet no one can recall where. A?
a last resource, the publishers of his book
cabled John Galsworthy, asking where the
mysterious picture could be obtained, and
although it inspired this eminent author to
write the best selling novel of the year, he
replied that he is now unable to recall
whether he actually ever saw the painting,
or it is just a figment of his imagination that
has become a reality through constant asso-
ciation.
Announcement that screen rights to "The
White Monkey" had been acquired by the
Associated Pictures Corporation, producers
of Sawyer-Lubin features, was made some
weeks ago and work on the production was
scheduled to begin some time this month.
The scenario requires that the painting, or
a reproduction of it, be used in several
scenes of the production, and it is con-
sidered of sufficient importance by Director
Phil Rosen to delay the filming of the novel
until an effort to trace the picture can be
made.
Censorship Repeal
(Special Dispatch to Exhibitors Trade Review)
Albany, N. Y., March 25 — By a party vote
the bill to repeal motion picture censorship in
New York State was defeated on Wednesday
noon at the State Capitol in Albany, when
Assemblyman Frederick Hackenburg made a
final attempt to have the bill reported out of
Rules Committee. When the vote was taken
after considerable debate, it was found that
the Republicans had lined up solidly against
Mr. Hackenburg's efforts, while the Demo-
crats were equally as solid in favor of having
the bill reported out of committee and go to
a vote. Like hundreds of other bills caught
in the final jam of the session, the censorship
repeal bill thus dies in committee.
The bill was introduced by Assemblyman
Hackenburg several weeks ago and remained
in committee up until the time all bills went
into the so-called rules committee. The bill
called for the abolishment of the New York
State motion picture commission on July 30
next and this, of course, carried with it the
implication of censorship repeal.
The attempt on the part of Assemblyman
Hackenburg, who hails from New York, to
have the bill reported out of committee and
Arthur H. Sawyer, supervising director of
Sawyer Lubin productions and Barney Lu-
bin in charge of production for the Asso-
ciated Pictures Corporation who are
making a series of pictures starring
Barbara La Marr for First National.
j{c sK sj«
Famous Players Acquire Ten
Canadian Theatres
Ottawa, Ont., March 24 — An important ad-
dition has been made to the holdings of
Famous Players Canadian Corp., Limited,
Toronto, through the reported acquisition of
the chain of theatres in Ontario formerly
operated by Trans-Canada Theatres, Limit-
ed, Montreal. The first move toward the se-
curing of this chain of some 10 theatres has
been made at London, Ontario, where the
Grand Theatre has been acquired. Negotia-
tions for the control of this property were
made when Clarence Robson of Toronto,
supervisor of theatres for Famous Players,
paid off a mortgage of $40,000 on the Lon-
don Grand which was held by the London
Loan and Savings Corporation. Following
this recent incident, announcement was made
that the Trans-Canada houses "have come
under the ownership of the Famous Players
Canadian Corporation."
Defeated In N. Y.
at least go to a vote attracted a throng to
the assembly chamber that packed it to the
doors.
The attempt to repeal censorship has been
a subject of general interest in the State
Capitol this year.
Assemblyman Burton Desmond, Assembly-
man Walter F. Clayton, and Assemblyman
F. Trubee Davison, all Republicans, spoke
against the bill being reported out of com-
mittee. Mr. Desmond declared that the wom-
en of the stage were against the repeal and
that the effort to wipe the law off the statute
books in New York State came from the
producers whom he said again wanted the
privilege of showing to the pub'ic anv sort of
motion picture which was found to be
profitable.
In reply Assemblyman Hackenburg declar-
ed that the business had grcwn until it was
now the third largest in the United States
and well able to care for itself. Mr. Hack-
enburg further said that the women to whom
Mr. Desmond had referred constituted a com-
paratively small group who had nothing to
do except take care of their poodle dogs and
mix in the affairs of the Republican party.
Page 31
Exhibitors Urged
To Read Contracts
Albany Zone Committee Points
Out Evils of Buying Too
Many Pictures
Albany, N. Y., March 23.— The Albany
Zone Committee, made up of exhibitors in
what might be termed that portion of New
York State east of the center, met in Albany
last Monday afternoon for the first time
since it was organized last January, at which
time Meyer Schine was elected as president.
Mr. Schine presided at Monday's meeting, at
which Louis Beuttner, of Cohoes, was
elected as secretary in place of Ben Apply, of
Troy, who resigned.
There were many important matters up
before the meeting. Chief discussion centered
round the present contracts and the necessity
of knowing exactly what these contracts mean
before the exhibitor signs them. Louis Buett-
ner led in the discussion with Robert Wagner,
of Little Falls; C. H. Mayor, of Herkimer,
and others joining in. Mr. Buettner declared
clared that exhibitors today should be ex-
tures at a time these days and that they
should always bear in mind that they must
either "pay or play."
President Schine was authorized to name a
committee to draft bylaws and decide how
often zone meetings should be held. In all
probability meetings will take place once a
month from now on. Among those present
at Monday's meeting were : D. H. McLaugh-
lin, of Oriskany Falls ; L. L. Connors, of
Cambridge ; F. E. Green, of Castleton ; C. L.
Gardner, of Albany; Charles Sesonke, of
Johnstown ; Betty Feuer, Gertrude Myers
and W. W. Farley, of Schenectady; Harry
Lazarus, of Kingston; Dave Seymour, of
Saranac Lake ; Miss Elizabeth Walton, of
Lake Placid ; C. H. Moyer, of Herkimer ;
Robert Wagner of Little Falls ; M. E. Silber-
stein, of Catskill ; Ben Davis and Meyer
Shine, of Gloversville ; Mr. and Mrs. Milli-
gan, of Schuylersville ; Walter Robearts, Jac-
ob Rosenthal, Uly S. Hill and Ben Apple, of
Troy; Louis Beuttner, of Cohoes; William
Smalley, of Cooperstown.
Charlie, Charlie's brother and Charley's
Aunt. The famous comedian posed with
his brother Syd when "Charley's Aunt"
was filmed by Producers Distributing.
■
Page 32
Exhibitors Trade Review
"Brave cr Just
Dumb?" might be
the caption for this
scene from Pathe's
"Now or Never.'
Anyone who would
strop his razor on
this bird's suspend-
ers would make
faces at Dempsey.
But Harold doesn't
worry, and as usual
he comes out on top
with a smile that is
sure to be shared by
all who watch him.
Some of the most cleverly humorous bits
in Pathe's Harold Lloyd comedy "Now
or Never" are shown in sequences depict-
ing action aboard a Pullman train. To
the left Harold and his tortoise rimmed
"specs" are seen playfully sneaking up on
his sweetie, who is quite aware of what
is happening. Below, Harold makes the
sudden and unwelcomed acquaintance of
three common or domestic animals. The
pig and the chicken don't bother him so
greatly, but he doesn't like the "cuckoo."
In the illustration below Harold seems to be
in somewhat of a quandary as to just how or
where to start. But in the other picture we
see that he has solved the problem in his usual
ludicrous fashion, thereby contributing another
big laugh to Pathe's "Now cr Never."
April 4, 1925
Page 32
Exhibitors Urged to "Give More
Thought to Music" May 3-9
Educational Buys Studio
E. W. Hammons, President of
Educational Film Exchanges, Inc.,
announces that he has purchased, in
the interest of the several units pro-
ducing comedies for the Educational
Program, the studios previously oc-
cupied by the Principal Pictures
Corporation, located on Santa Mon-
ica Boulevard, Los Angeles. The
property adjpins the studios now
occupied by the Pickford-F'airbanks
studio and is one of the most up-to-
date studios on the West Coast. Mr.
Charles Christie, of the Christie Film
Company is also financially inter-
ested in this transaction.
Before the start of the next pro-
ducing season approximately $85,-
000 will be spent on further im-
provements on the existing studios
and in the erection of several new
stages.
TORNADO NEWS WINS
PRAISE FOR PATHE
As a result of the rapid and complete
service given exhibitors of Pathe News on
the tornado disaster in the Middle West
last week, the Pathe Home Office has been
deluged with telegrams of congratulations.
The messages were all unsolicited and come
•direct from the exhibitors who received the
service.
Chicago was the center of distribution for
the Pathe News organization in the West
and Middle West while the East was served
from New York. Negatives taken by the
three Pathe News cameramen at the scenes
of the storm-swept area were immediately
dispatched to Chicago for development and
printing. In a few hours after their arrival
115 prints were being rushed to theatres
throughout the Middle West.
The following telegram is typical of the
many rece.ved from exhibitors :
"Any news reel that can make it possible
to show motion pictures on the screen be-
fore stills appear in wide awake up to the
minute news aditions on a news item of
widespread interest is certainly deserving-
of the warmest praise. Tour pictures of the
Illinois tornado delivered to our theatres in
record breaking- time was received with
gasps of amazement by our audiences. More
power to Pathe News. — Harrv Ascher, Secy.
Ascher Bros., Inc. 9:21 a. m., March 21st."
INTERNATIONAL NEWS
SERVICE ACCLAIMED
An unusual narrative of news reel enter-
prise is included in the facts surrounding
the efforts of the International News Reel
Corporation to get and rush to the screens
of the nation, pictures taken in the devastated
area of Southern Illinois and adjacent
States struck by last week's tornado.
International's almost super-human efforts
were rewarded, as that company reached the
Broadway screens with its pictures Friday
afternoon, well ahead of other newsreels and
in an incredibly short time, considering trans-
portation conditions in the tornado zone. In-
ternational News Reel picture of the tornado,
by the ingenuity of International's Chicago
representatives and that of Universal agents
along the route, reached California Sunday,
almost a day ahead of any other tornado
news reel pictures.
The tornado swept across the Central
States Wednesday afternoon, March 18th.
Early Thursday morning, Norman Alley, In-
ternational's Chicago representative, chartered
an aeroplane and flew down to the wrecked
zone. Excellent aeroplane shots were made
over the debris strewn towns and cities, and
several landings were made so that close-
ups could be made. Then the plane speeded
back to Chicago
National Music Week Committee
Points Out How Exhibitors
Can Increase Patronage
A greater year-round use of the best
music in the programs of many motion pic-
ture houses was one of the results of the
first National Music Week, which was cele-
brated last May. Because of the success of
800 Music Weeks throughout the country
last spring, it is estimated by the National
organization that the picture houses will play
a leading part in the second observance,
May 3-9.
The National Music Weeks Committee an-
nounces it has been found that such action
is a wise business move because it not only
increases the exhibitor's business during the
actual week of the celebration but opens up
to him a new clientele throughout the year.
The committee is facilitating such partici-
pation through a pamphlet, "Music Week In
the Motion Picture Houses." This informa-
tional booklet is obtainable without charge
from the headquarters of the committee at
45 West 45th Street. New York City. The
folder is being distributed among exhibitors
by the New York Music Week Committee^
and also by the national distributors and Dy
the associations of exhibitors.
Exhibitors are urged to applv a slogan of
National Music Week, "Give More Thought
to Music," to the effect that their patrons
are to give more thought to the music that is
offered to them with their motion picture
bill-of-fare. Those houses which are already
putting on intense musical programs weekly
may well remind their audiences of the im-
portant part that music plays in their pro-
gram, says the committee. "It might be well,"
it explains, "for the managements of the
larger picture theatres to announce on the
screen the amount which the house has spent
during the year for its musical features.
Where an orchestra and soloists are em-
ployed, these figures will surely be imposing.
"Cooperation between the exhibitor and the
local Music Week committee is also recom-
mended. In the average-sized ci+y that is
without the musical resources of the me-
tropolis, it may be possible for the manager
through the local committee, to present dur-
ing the National Music Week, May 3-9, the
best artists which the town affords. The
public response to these features is expected
to encourage the manager to make them a
permanent part of his institution.
"Testimony as to the business-compelling
power of good music in the picture program
is furnished in the pamphlet by the state-
ments of such leading exhibitors as S. A.
Rothafel and Hugo Reisenfeld of New York.
"It is recommended that the exhibitor who
is interested in the matter first ascertain
whether there is a Music Week committee in
his town. The team work between the com-
mittee and the exhibitor will be mutually
beneficial. The manager's service will be
mostly that of extending to the committee the
courtesies of his theatre — both in the form
of publicity and of actual use of the house.
The former cooperation will consist of ad-
vance announcements of the approach of
Music Week — from the screen, in printed
programs, in the lobby, on the theatre bill-
boards and in its newspaper advertising. In
this work the theatres are u+ilizing the official
National Music Week announcement slide to
be obtained from the National Music Week
Committee."
A suitable feature suggested for Music
Week is *he showing of one or more of the
numerous films on musical subjects. Ex-
tended lists of these are given in the pam-
phlet.
Another strong recommendation is that the
exhibitor utilize the aid of community sing-
ing to make his patrons feel a part of the
institution. For the developing of this ac-
tivity, an explanatory booklet, "Community
Singing," may be obtained from the National
Committee. Leaders for the singing are to
be obtained through the local committee.
It may be introduced both through the spe-
cial films prepared for the purpose and with
song slides. When once the singing has
been effectively introduced, its welcome by
the public may encourage the manager to
retain it .in his schedule, at least as an oc-
casional feature.
New Signatures to
Warner Bros. Contracts
With their 1925-26 season fairly well
launched this week, Warner Bros, announce
the engagement of several more persons who
will be attached to their Hollywood studio.
One of the most important engagements is
that of Gayne Whitman, for the past four
years leading man at the Morosco Theatre,
Los Angeles. Mr. Whitman was signed for a
term of years.
Whitman is following the footsteps of
Douglas McLean, David Butler, Richard
Dix, Warner Baxter and a score of others
who have graduated from the Los Angeles
playhouse to the screen with much success.
Some years ago Whitman was a member of
the old Thos. H. Ince stock company at the
time they were making one, two and four reel
features. He was later with Vitagraph, play-
ing with such stars as Lenore Ulric and
Corinne Griffith, so that picture work is by no
means a novelty to him.
The Warners have had their eye on Whit-
man for some time. He begins work at the
studio at the conclusion of "Sweet Sixteen,"
the current show at the Morosco.
All doubts about Louise Fazenda's future
were settled this week when the Warners re-
newed her contract for a period of several
years. Miss Fazenda is one of the most popu-
lar players on the Coast, and when not work-
ing at her home studio is much sought after
by other companies. She had thirteen pictures
to her credit last year.
Alan Crosland, who directed Elmer Rubens
for Cosmopolitan, has been engaged to direct
one picture which is to be a big feature. This
is the Success Magazine story "Why Girls Go
Back Home," which will feature Marie Pre-
vost. The scenario is being done by C. Gar-
diner Sullivan.
Further signatures to long term contracts
this week were Director Ray DeL Ruth and
Scenarist Charles Logue. Mr. De Ruth had
been engaged to direct one picture, "Eve's
Lover," featuring Irene Rich and Bert Lytell,
He made such a good job of it that Warn-
ers have obtained his exclusive services for a
number of years.
The same is true of Charles Logue, an old
New York World man, who sprang into prom-
inence as a screen writer when he did Am-
bassador Girard's "My Four Years in Ger-
many." Logue was engaged to write "Below
the Line," the next picture Warners will
make with Rin Tin Tin, and did it so well he
was immediately signed.
Page 34
Exhibitors Trade Review
Sales News and Pers Dualities of the Week
Mooney Adds Two Managers
to Pro-Dis-Co Staff
Two new members of the executive sales
force of Producers Distributing Corporation
are announced this week by Paul C. Mooney,
who has appointed Louis Reichert as branch
manager at Kansas City and Robert Mochrie
as branch manager at Albany, N. Y.
Louis Reichert needs no introduction to
the film world. He started in the business
away back in the early days of the General
Film Company and has been active in the in-
dustry ever since.
He was one of the heavy-weights in the
old Realart organization, following which he
took the Washington, D. C, office for Select.
With the advent of the Selznick re-organ-
ization he was made Division Manager of
the West Coast with headquarters at San
Francisco.
Robert Mochrie is a comparative new-
comer in the industry who has already es-
tablished a reputation on the sales force
of Producers Distributing Corporation in
the Toledo territory. His success as a sales-
man has won his appointment to a manager-
ship.
Prior to entering the film game, Mr.
Mochrie was with the U. S. Steel Corpora-
tion in New York City, working directly
under the president of the company in hand-
ling steel products for export. Then he
went overseas, serving two years in the ar-
tillery.
Kansas City
Another good week was reported among
Kansas City exchanges last week. The Mid-
west Film Distributors, Inc., is elated over
the fact that its entire first run output has
been closed 100 per cent in all theatres of
St. Joseph, Mo. C. F. Senning, Educational
branch manager, again was out in the terri-
tory, as usual, while C. T. Lynch, Omaha
Metro-Goldwyn branch manager, was a Kan-
sas City visitor and a guest at the farewell
dinner given G. A. Hickey, former district
manager, who was transferred to the West
Coast. Russell Borg, Educational booker,
scratched his head and remembered that
when he started with the company five years
ago that he and a girl were the office force.
Now there are eleven employees. L. B.
Metzger, Universal branch manager, is tell-
ing every one that he meets that there are
already 100 pledges for Laemmle Jubilee
Week. C. A. Schultz, Vitagraph branch
manager, is well satisfied with the number
of contracts being turned in by his office
force, while Lee Balsley, manager of West-
ern Pictures Company, and C. W. Allen,
assistant Vitagraph manager, were out in the
territory plugging away, as was "Bob" With-
ers of the Enterprise office. Floyd Lewis,
district manager of Associated Exhibitors,
was forced to drop all work and return to
the East to the bedside of his mother, who
is ill.
* * *
Among the out-of-town exhibitors in the
Kansas City market last week were : G. L.
Hooper, Orpheum, Topeka, Kans. ; H.
Staples, Rockport, Mo. ; Harry McClure,
Strand, Emporia, Kans. ; C. M. Pattee, Pat-
tee Theatre, Lawrence, Kans. ; F. G. Weary,
Farris Theater, Richmond, Mo. ; S. E. Wil-
hoit, Jefferson, Springfield, Mo. ; Charles
Sears, Sears Circuit, Nevada, Mo.
$ - $ $
The Credit Cleaiiiig House, a subsidiary
committee of the Kansas City Film Board
of Trade, is being organized. The corn,
mittee will pass upon the credit of all new
exhibitors, the legitimacy of all contracts and
other matters pertaining to credit.
Members of the Kansas City Metro-Gold-
wyn branch attended a farewell dinner at
the Hotel Muehlebach Tuesday night for
G. A. Hickey, former district manager who
left the following day for the Pacific Coast,
where he has been transferred by his com-
pany.
* # *
The following changes in management and
new theatres in the Kansas City territory
have been announced : New 300-seat the-
atre opened by F. O. Williams in Carl Junc-
tion, Mo. ; Opera House, Mound City, Kas.,
purchased by W. D. Bearce, manager of the
People's theatre of the same town, from T.
H. Lauck ; New Centre theatre, Fifteenth
street and Troost avenue, Kansas City, pur-
chased by W. Lee Vaugn, manager of the
Art Theatre, Kansas City, Kas., from M.
B. Shankman and Julius Blender.
* ♦ 5k
The following changes in the personnels
of Kansas City exchanges have been an-
nounced : Louis Reichert, formerly with
Selznick on the West Coast, has succeeded
Charles Knickerbocker as branch manager
of the Kansas City P. D. C. office ; Clyde E.
Black from the West Coast has been added
to the sales staff of Associated Exhibitors.
Back From Sales Trip
Mack D. Weinberger, sales manager of B.
P. Schulberg Productions, returned to New
York this week from an extended middle
western trip. He arranged first runs in a
number of key cities for the Schulberg
special, "Capital Punishment."
* * *
Jaffe Selling Westerns
Birmingham, Ala., March 23. — Ben Jaffe,
Vice-President of the E. & H. Film Dis-
tributing Corporation, which is handling a
long line of State Rights productions and
special features, is in the field, working
Georgia and Florida territory in connection
witth 35 new five-reel Westerns. The home
office reports that he is "knocking them cold."
Philadelphia
The new Strand Theatre, Atlantic City,
opened March 21, and the entire P. D. C.
sales force from Philadelphia, headed by
Manager W. G. Humphries, attended the
opening. Of course the feature was "Char-
ley's Aunt."
James F. Sharkey, formerly with Com-
monwealth Film Corporation, has joined the
Producers Distributing Corporation sales
staff and will handle the Scranton and
Wilkes-Barre territory. Jim is an old timer
in that neck of the woods having formerly
been in the employ of Universal and Gold-
wyn.
* * *
Business must be good for the P. D. C.
salesmen in Philly. E. M. Whaley has been
able to afford a new car — and a new baby.
The car is a Jordan and the baby is a girl.
E. M. is on the top of the world — and so is
his sales record.
St. Louis
Albert Dranke, manager of the St. Louis
Vitagraph office, reports an almost universal
interest in "Baree, Son of Kazan" through-
out the St. Louis trade territory. Many of
the leading papers in this section are run-
ning this story which was written by James
Oliver Curwood and featuring Wolf the
War Dog in serial form. ' Included in these
papers are; The News Democrat, Belleville,
III; Daily Breeze, Taylorville, 111.; Daily
Republican, Poplar Bluff, Mo. ; Daily News.
Robinson, 111. ; Western Sun, Vincennes,
Ind. ; Republican Era, Murphysboro, 111. ;
Morning Bulletin, Hatoon, 111.; News, Villa.
Grove, 111.; State Register. Springfield, 111.;
Evening Courier, Lincoln, 111. : Daily Beacon,
Paris, 111. ; and the Ledger, Mexico, Mexico,
Mo. The story has created considerable at-
tention and built a nice patronage for the
theatres that will show the picture in these
cities.
* * •*
Tom McKean manager of the local F. B.
O. office is visiting the key cities of Eastern
and Northern Missouri.
* * *
Visitors of the week included : Bob Stemp-
fle, St. Charles, Mo.; Albert Richards, De
Luxe Theatre, Witt, 111. ; C. C. Calvin, Wash
ington, Mo. ; William Doerge, Ste. Genevieve,
ATo. ; and J. P. Macon of Rector, Ark.
* * *
Hughes Back at Pittsburgh
M. C. Hughes, who has been ill for the
last few months, has resumed his duties as
branch manager at the Paramount Pittsburgh
exchange. R. Neil, who was acting branch
manager during the absence of Mr. Hughes,
will remain at the Pittsburgh exchange as
assistant to the manager.
* * *
De Frenne 111 in Louisville
In Louisville, W. F. De Frenne, owing to
illness, has been temporarily relieved from
the duties of branch manager by W. J.
Clark.
Albany
Albany, March 23. — Charles Stonibaugh,
manager of the Pathe exchange in Albany,
N. Y., has been elected treasurer of the Al-
bany Film Board of Trade, succeeding Frank
S. Hopkins, who recently resigned as mana-
ger, of the Producers' Distributing Corpora-
tion's exchange, and thus became ineligible to
membership on the Board of Trade. Mr.
Stombaugh came to Albany about a year
ago from Minneapolis and has been promi-
nently identified with many of the activities
of the Film Board.
The State Theatre, Schenectady, is this
week showing "Captain Blood," and playing
to capacity, which is rather unusual for a big
picture during the Lenten season.
* * *
Oscar Perrin has bought "The Redeeming
Sin" for his Albany Theatre, and also for
his Glens Falls house. He is playing "School
For Wives" during the month of April in his
Empire Theatre, Glens Falls.
April 4, 1925
Page 35
Changes and Promotions in
Universal Sales Force
Several important promotions and changes
have been made by Carl Laemmle in the
Universal Sales Organization during the
last few weeks. The most outstanding of
these is the acquisition by Universal of W.
E. Truog, one of the most efficient sales
executives in the film industry. He was a
district manager for Goldwyn in the Middle
West for a number of years. He has joined
Universal as an Assistant Sales Director,
for the territory including, the St. Louis,
Omaha and Des Moines Exchanges.
Another important change is that of
Walter J. Price from the manager's chair
in the Washington office to that in the Phila-
delphia office, in place of M. V. Landow, who
resigned. Price started in the film business
in Universal's .Atlanta office, fifteen years
ago, and is very highly thought of. His place
in Washington is taken by M. Epstein, just
promoted to the managerial toga from the
New York Exchange. Ely Epstein, no re-
lation to M. Epstein, who has been in the
Philadelphia office and in the Home Office,
during recent years has been stepped up to
be assistant to Price at Philadelphia.
Lou Hess has been promoted from Mana-
ger of the Portland office to manager of the
St. Louis office, to replace E. L. Alperson,
who resigned. Hess is an old timer with
Universal and holds a place high in the es-
teem of the entire sales organization. James
Shea, of the St. Louis office, is the newly
made assistant to Hess in that exchange.
George E. Jackson takes Hess' place at the
head of the Portland office. A brilliam
record is predicted for him as manager. He
is regarded as one of the best liked men on
the West Coast.
Julius Singer, the popular manager of the
Albany office, who guided that exchange
to top or near top place in several sales
drives, has been called in to the Home Office
for an important position in the Sales Pro-
motion Department. His place at Albany
has been taken by S. Wittman, formerly of
Philadelphia.
H. Harsha has taken over the managerial
throne in the Sioux Falls office, while up in
Canada, R. A. Scott, formerly manager of
the Vancouver office, has been promoted to
be Western- manager for the Canadian ter-
ritory. He will supervise the territory from
Winnipeg to Vancouver. In Calgary, C. R.
Dippie has taken over the reins of manage-
ment.
Two other new promotions have been
made in the assistant manager's field. H. C.
Borger, of Cleveland, is now assistant mana-
ger of that exchange, and Harold Weinber-
ger of Pittsburgh, has taken over similar
reins in the Pittsburgh office. Both of these
men have enviable records for themselves.
Borger served in the Home Office for a
period and made many friends.
All of the aforementioned Sales executives
come under the direction of Universal's
Sales Directorate — the triangular sales di-
rectorship by which the United States and
Canada is supervised for Universal sale by
Ned E. Depinet, Southern Sales Director ;
Jules Levy, Eastern Sales Director, and Ned
Marin, Western Sales Director. The an-
nounced changes were made upon their
recommendations.
Ben Simon, formerly with the Universal
New Haven office, has just been assigned to
the upstate territory where he is handling
short product for the big U. S. Liggett. Short
product sales manager for the U exchange
has announced the appointment. Ben has
made a name as one of the best short sales-
men covering Connecticut and Massachusetts.
Indianapolis
Tony M. Klotz, formerly Short Subject
Manager for Universal Indianapolis, is now
covering the southern part of the state for
Celebrated Piayers Film Corp.
New York film celebrities are seen quite
frequently in this city. Among those that
were here last week are Herman Jans of
Jans Production, and Joe Brandt of Col-
umbia Pictures. Both called on John Servass
of H. Lieber Co., and Louis B. Goulden of
Celebrated Players.
Frank Carter formerly with Progress Pic-
tures Corp. has joined the ranks of the H.
Lieber Sales force.
Frank McDaniels,, who has been with
Pathe Exchange for several years as booker
has resigned.
J. F. McCoy sold his Howard Theatre to
the M. and G. Theatre Co.
H. A., "Whitey," Wagner of Celebrated
Players Film Corp. reports conditions in
the Northern part of the State much better.
Ben N. Judell, Chicago Manager of Cele-
brated Players, paid the Indianapolis office a
visit.
Independent Exchanges report business
picking up and that the exhibitors are
realizing that the Independents are making
real Box Office Attractions, with stars that
mean money to them.
Oklahoma City
Mr. Tony Ryan resigned as manager of
Progress Film Exchange on March 14th to
tie up with Fox Film Exchange as their
Oklahoma City branch manager.
The Rialto Theatre, formerly owned by
E. O. Kirkland, changed hands March 16th,
the new owners being Griffith Bros, who also
operate the Oklahoma Specialty Film Ex-
change, handling Warner Bros, product and
some independent subjects.
Montreal
Mr. Arthur Lapensee of Canadian Uni-
versal Film Co., Limited, until five or six
weeks ago connected with the shipping de-
partment, has been promoted and is now
one of the members of the sales force. Al-
though on the road only a few weeks, Mr.
Lapensee has already made a wonderful
record for himself and has developed into a
real live wire.
Alexander In N. Y.
Branch Manager L. W. Alexander of the
Chicago Universal outfit blew in from the
Windy City for three days to confer with
the Universal sales directors. He returned
to Chicago on the "Century" on Sunday.
Believes in Santa
Dan Stearns, who sells International news-
reel out in Cleveland, O., recently dashed
into the office humming "it isn't raining rain
at all, its raining ■" but read for your-
self what Dan wrote to Dick Anderson:
Dear Mr. Anderson :
Now I believe in Santa Claus ! Ten bucks
(one quart) and I thought it only rained
water! I'll get some more "certificates" for
you, though I'm over my quota now. Glad
you gave eighteen prizes. You're a good
sport !
(Signed) Dan Stearns.
All of which means that Dan was one of the
prize winners in the recently ended Inter-
national News sales contest.
Equipment Convention
Starts on May 12th
Four Halls of Milwaukee Con-
vention Building to House
Newest Theatre Accessories
The Milwaukee Auditorium, which will
house the Convention of the Motion Picture
Equipment Dealers of America, May 12th to
May 16th, inclusive, is unique among buildings
of its class in America. It is the only large
building in this country containing eight sep-
arate halls under one roof, each hall con-
tiguous to the others.
The Auditorium occupies an entire square
in the heart of Milwaukee's business section
and is within easy reach from all parts of the
city. Street car lines run all along two sides
of the building and others are within one
and two blocks of it. Entrance is available on
four sides of the structure.
The total exhibition space available is 104,-
952 square feet, the Arena affording 29,242
feet, Mechanics' Hall 46,800, Market 9,655
square feet, Juneau 5,400, Kilbourn 5,580, En-
gelmann 5,520, Walker 2,575. Plankinton Hall
is the only one which contains fixed opera
chairs.
Four halls will be occupied by the Conven-
tion of the Association of Motion Picture
Equipment Dealers of America, Inc.
The exposition of the latest in motion pic-
ture equipment, which will be a feature of
the convention, will be set forth in Milburn,
Juneau and Walker Halls, all on the first
floor.
Engelmann Hall, on the second floor, will
be used for the various business sessions and
the forum on problems of the industry.
While the regular sessions will not begin
until May 14th, the exhibits will be on dis-
play May 12th, continuing throughout the
five days.
* * *
Winning Branch in Eschmann
Month Contest
First National's San Francisco branch
office, which won first prize for branches in
the Eschmann Month sales contest, is mak-
ing good use of the momentum attained in
that drive, to hang up a record for con-
tracts on the company's Leader group of
pictures.
A wire just received at the First National
home office from E. A. Eschmann, general
manager of distribution, who is now on the
Pacific Coast, states that Charles H. Muehl-
man, manager of the San Francisco branch,
and his first-prize-winning salesmen, have al-
ready closed forty-seven contracts on the
Leader group.
This is a splendid achievement, consider-
ing that it is nearly one-third of the pos-
sibilities for sales of the group in that ter-
ritory, and that the record has been made in
a comparatively short time. Mr. Muehlman
states that within the next ten days the San
Francisco branch will have closed more than
100 contracts for Leader group pictures.
Added to the enthusiasm which their win-
ning of first place among branches in the
Eschmann Month contest has aroused in his
sales force, Mr. Muehlman has found the
great box-office power of First National's
Leader pictures the main factor in the splen-
did record already attained and in the writ-
ing of another third of the possibilities in the
next ten days.
Page 36
Exhibitors Trade Review
April 4. 1925
Page 37
Wi THE INDEPENDENT DISTRIBUTORS
ipOLLOWING the extraordinary announcements of Independents last week, plans are bo-
A ing speeded up to rush production. This week's news embrace more detailed programs of
screen features to be released for the independent market. The addition of many stars whose
box-office value is recognized, the preparation of mammoth productions, many based on
popular sellers, sounds the key-note of activity. Besides, several independent producers are
turning to the feature serial as one means of attracting and holding patronage for exhibi-
tors. It is this end of the production programs which is perhaps being given more serious
thought than anything designed for competing with first-run pictures in territories heretofore
closed to independents.
Banner's Big Features to be
Distributed by Ginsberg
Through their new plans, whereby they
entirely divorce their producing activities
from their distribution department, making
two separate units of these factors in their
business, Banner Productions, Inc. has forced
itself into a position in the Independent field
distinctly pioneer. That their distribution will
be handled not by an offshoot of their own
company under another name but by a com-
pany entirely independent of Banner (such
as is Henry Ginsberg's Distributing Corpora-
tion), is the thing that makes this move on
the part of Messrs. Samuel J. Briskin and
George H. Davis so distinctive in itself.
That Banner Productions, Inc., will release
twelve productions instead of seven, is a pre-
tentious move in itself and will call for tre-
mendous studio efforts. It was because of
this plan to make twelve productions that
Messrs. Davis and Briskin decided that they
must turn over this large distribution to a
company that would specialize in this depart-
ment of the business alone.
"Competition and specialization in the In-
dependent field have become so intense" says
Mr. Briskin, "that the producer who
honestly intends to .give his best to his pro
ductions cannot afford to have his attention
diverted by the worries incident to production.
It is a great big he-man's problem to finance
a series of productions, to say nothing of
the hundreds of details in securing stories,
proper stars and actors to fit the parts, di-
rectors and what not, and men thus engaged
cannot have time to give to the distribution
of the same product, because this latter also
entails its own peculiar conditions and inci-
dental worries."
It is because of this new and added list of
activities in adding to their annual output of
production that George H. Davis, president
of Banner Productions, is now on the Coast
conferring with directors, stars etc. Mr.
Davis will be returning within a few days,
however, and will make some stops on the
way back East in the interest of the various
pictures that are now being distributed under
the Banner distribution auspices.
Of the twelve pictures to he made the com-
ing season, six will be put out as Banner pro-
ductions and six as Royal.
Samuel J. Briskin, vice-president
and treasurer Banner Productions,
Inc., whose product goes to Gins-
berg Distributing Corporation.
"Big Future Ahead
For Serials" Says Curran
Thomas A Curran, special representative
for Rayart Pictures Corporation, who re-
turned this week from a six-months' trip
throughout Southern and Western territories
reports that he was particularly impressed
with the revival of the serial.
"I believe that the serial is again just as
popular a form of picture, entertainment as it
ever was — certainly it is, if the enthusiasm of
the exchange man is any criterion,'' he says.
"Rayart's first serial, "Battling Brewster,"
has gone over the top with a bang. Exchange
men in all parts of the territory I visited
have booked "Battling Brewster" and are en-
thusiastic over the support it is receiving from
exhibitors. Everywhere I went I encountered
inquiries as to how soon "Secret Service San-
ders" Rayart's second serial, would be ready
for release.
"Conditions among the Independent ex-
changes are showing considerable improve-
ment in every way — firstly, the class of prod-
uct they are handling, which in turn has en-
couraged the exhibitor to book a greater num-
ber of state rights production knowing that he
can depend upon a class of service equal to
that of the national organizations. This is
particularly true of the Middle and South-
western territories, where the producer-exhib-
itor chain system of theatres and the circuit
booking evil is not so great as in some other
parts of the country.
"It is now possible in a great many cities
in the Southwest to secure first run consid-
eration for a picture of merit. This is, of
course, very encouraging to the state righter.
We have found that the most popular type of
picture is one with fast action, but it must
also be well dressed, carefully staged and a
story that remains within the bounds of
reason.
"Summing up the whole situation, I can
truthfully say that in my opinion business was
never better in the state right field."
— $ >!s
Chadwick Signs Joan Meredith
Chadwick Pictures Corporation has signed
a long term contract with. Joan Meredith,
who will be introduced next week at the
Western Mcjtion Picture Advertisers an-
nual ball as one of the 1925 Wampas Baby
Stars. She will be seen shortly in support
of Charles Ray, George Walsh and other
Chadwick stars.
Miss Meredith made her screen debut in
Los Angeles a few months ago after win-
ning an opportunity contest in her home
town, Hot Springs, Ark. Two of her re-
cent productions were DeMille's "Triumph"
and "Wine of Youth." Her next picture
will be "What a Night," just completed, in
which she plays the leading feminine role.
Mountain Sails
David. J. Mountain, president of Richmount
Pictures Corporation, sailed on the Leviathan
on Saturday, March 21st.
Arriving in Southampton, Mr. Mountain
will go to London, where he will remain for
two weeks. After which the president of
Richmount will visit Berlin, Belgium, Austria,
France, Spain and Italy. Mr. Mountain's mis-
sion while abroad is to confer with various
buyers in these countries in the interests of
Richmount.
Richmount Pictures are distributors for the!
product of Rayart Pictures Corporation in
foreign countries, as well as for other prom-
inent independent producers.
Page 38
Exhib itors Trade Review
Chadwick Doubles Last Year's Film Tide Bureau
Output in Pretentious Program Urged by Schlank
Seventeen Special Features Announced for 1925-26 With Array of dustry VS^uld Pr^nU M^Uim"
With Needed Department
Prominent Stars Set New Pace in Independent Production
With the signing of Charles Ray for four
productions two weeks ago I. E. Chadwick,
President of Chadwick Pictures Corporation,
completed arrangements for 1925-26 program,
which provides for a one hundred per cent
increase . over last season's product. The
tentative plans for the new season provide
for seventeen productions and it is expected
that several additional special pictures will
be added to this list at a later date.
The first production of the new series,
"The Wizard of Oz," which recently broke
all records at its world premiere at the Forum
Theatre in Los Angeles, is said to be the
most pretentious picture that this independent
organization has yet offered. It is expected
that this fantastic spectacle, a screen version
of the L. Frank Baum play and book, will
be among the big productions of the year.
Larry Semon is featured in a cast which
includes Bryant Washburn, Dorothy Dwan,
Charles Murray, Joseph Swickard, Virginia
Pearson, Mary Carr and Oliver Hardy.
Another Semon special comedy, tentatively
entitled "The Perfect Qown" will be in-
cluded in the latter part of the season's pro-
gram. Production on this picture will be
started_ shortly, however, as it is expected
that several months will be required in the
making.
Lionel Barrymore, America's most dis-
tinguished actor, will continue with Chad-
wick Pictures Corporation for another year
making two special dramatic productions
during that period. The first of these will
be "The Bells," made famous the world over
by Sir Henry Irving. This picture and the
second, typical of other Barrymore Produc-
tions for Chadwick will be lavish in produc-
tion and will be interpreted by supporting
casts of well-known screen stars. The sec-
ond Barrymore vehicle will be selected from
a group of distinguished Broadway successes
which are now under consideration. These
two Barrymores will be made in the East.
Walsh to Appear in Thrillers
The Chadwick 1925-26 program marks the
return of George Walsh to the type of thrill-
ing action stories that first won him recog-
nition on the screen. Although Mr. Walsh
has enjoyed unusual success in the type 61
production he has made recently, Mr. Chad-
wick has sensed the tremendous demand for
the kind of modern romances that gives Walsh
an opportunity to display his extraordinary
athletic ability. The first of the six Walsh
pictures, "American Pluck," is an indication
of the type of stories that will follow. This
production deals wjth the adventures of a
young American engineer, whose counter
revolution in a small Latin-American repub-
lic breaks up a rebel plot and restores the
rightful government to power. Richard
Stanton is directing "American Pluck," and
the cast includes Wanda Hawlcy, Dan
Mason, Frank Leigh and Wilfred North.
Ralph Spence, one of the best known screen
authors, will write the titles for and edit all
of the George Walsh productions.
What is expected to be one of the most
sensational pictures on the new Chadwick
schedule is "The Unchastened Woman," a
film version of Louis K. Anspacher's great
American drama, which will mark the re-
turn to the screen of Theda Bara. Prepa-
rations are now under way for this picture
which will be one of the most elaborate pro-
ductions on the" program. "The Unchastened
Woman" will be released early in the Fall.
The success of "The Fire Patrol/' a Hunt
Stromberg Production for Chadwick, has
been so marked that two new Stromberg
specials are included in the 1925-26 program.
Both are based on well known plays that
have been most successful on Broadway and
have been big money makers with stock
companies for years. The first of these,
"Winning the Futurity," is, as its name im-
plies, a race track story that will lend itself
particularly to a typical Stromberg spec-
tacular treatment. Another stage melodrama
that Stromberg will produce for Chadwick is
a railroad story, "The Transcontinental
Limited," which is expected to be one of the
outstanding productions of the last half of
the Chadwick program.
Charles Ray will make his bow under the
Chadwick banner with four new rural come-
dies in next year's program. The first of
these will be "Some Pumpkins," an original
story written especially for the star. It is
the intention of Chadwick to have these Ray
pictures follow closely the trend of the rural
comedies in which Ray attained his greatest
success. With this idea in view, they have
arranged to have these productions directed
by Jerome Storm, who has been responsible
for most of the past Ray successes. Joseph
De Grasse, another of Ray's former associ-
ates, will supervise the productions. TRe
cast of "Some Pumpkins," which is now in
production includes Duane Thompson, one of
the 1925 Wampas Baby Stars, George Faw-
cett, Bert Woodruff, William Courtright and
Mary Carry.
* * • *
Artdass To Make
24 New Thrillers
Weiss Brothers' Artclass Pictures Corpora-
tion plans to make three series of high speed
action dramas of the Western type. Each
series will consist of eight pictures and will
star Buffalo Bill, Jr., and Buddy Roosevelt.
The third star is net announced.
It is also possible that a 15-episode action
serial may follow for September release.
That's the intention at present in mapping
the extensive program of features for the
Independent market.
The producers also announce they expect
to handle a .series of six multiple attractions
of the first rank and another series of eight.
Five would be part dramatic features for re-
lease in a field that is comparatively new in
the state right market.
* * *
Ginsberg's Second Group to Be
Royal Productions
The Henry Ginsberg Distributing Corpora-
tion announces that its second group of six
pictures will be known as Royal Productions.
These pictures will be of the sensational
thrill and stunt type and will be given a
lavish production.
With the Royal and Banner Productions,
the Ginsberg schedule of twelve pictures for
1925-26 is complete. Titles and casts in de-
tail Will be given to the trade in a few days.
Hollywood, March 23. — The photoplay in-
dustry, especially the independent branch,
needs a centralized and well organized "main
title bureau," according to Morris R. Schlank,
president of the Anchor Film Distributors,
Inc., who is touring the exchange cities ac-
quainting states right buyers with the work
of his new stars.
'We are in sad need of a record bureau
of main titles that have been used in the
past and those listed for future release,"
stated Mr Schlank before he left Hollywood.
"Various trade papers try their best to keep
a record of all titles used, but, because of
the multitude of detail labor and the. large
expense involved, these records are far from
complete. Many producers have not cooper-
ated when requested by trade paper editors.
Naturally, many mixups, which could be
avoided, result. Choosing a suitable title for
a production, especially a western production,
only to discover, after all accessories have
been manufactured, that this title was used
five or six years ago, is a lamentable and
costly affair. A record bureau would over-
come duplication of titles and save a great
sum for distributors, not to mention the
avoidance of possible expensive litigation."
While in New York Mr Schlank will dis-
cuss the advantages of a title bureau with
the officials if *he I. P. D. A., of which he
is a member
New Cosmos Feature to Receive
Intensive Publicity
Max Manishor of Cosmos Films is pre-
paring an intensive publicity campaign for
his newest feature, "My Own United States,"
based on Edward Everett Hale's great Ameri-
can classic, "The Man Without a Country."
Exploitation of a kind that he used_ to put
"Dante's Inferno" over with a bang is to be
used in helping exhibitors.
Arnold Daly and Mary Carr will be fea-
tured players in the production.
Columbia Prize Story Being
Prepared for Production
The first thing he did upon arriving at
his West Coast studios, .wires Jesse J. Gold-
burg, president of Independent Pictures Cor-
poration, was to give George Plympton, one
of his continuity writers, the manuscript,
"Love on the Rio Grande."
This was the winning story in the CoIuitit
bia University contest, written by Mrs. Mona
Marran, of Yonkers.
"The story," says Mr. Goldburg, "will
probably be a starring vehicle for Bill Cody.
It is full of thrills, and romance and is re-
ported to have an ingenious idea for its plot
basis."
Apollo Has Foreign Rights
Through one of those errors that some
times occur we made a mistake last week in
stating what company had the foreign rights
to "The Silent Pal," a Gotham production,
distributed in this country by Lumas Film
Corporation.
The foreign rights on this picture are con-
trolled by the Apollo Trading Corporation.
1600 Broadway, New York City. The photo-
play features "Thunder," the marvel dog, sup-
ported by an all star cast.
April 4, 1925
Page 39
COLUMBIA PICTURES
SIGN 1925 WAMPAS STAR
The Columbia Pictures Corporation an-
nounces that it has signed one of the twelve
Wampas stars for 1925 on a long term con-
tract. This is in accordance with a statement
made some time ago by Harry Cohn, who
announced that he had a long time contract
ready for one of the stars selected by this
organization when their final selections should
be made.
Exhibitors have been constantly demanding
that producers show new faces on the screen.
The public being discontented with only just
a few stars who are sewed up in contracts
with certain few producers. It is in com-
pliance with this demand that Columbia Pic-
ures decided to acquire the services of a
young star who should be selected by a jury
in whom every one would rely.
Dorothy Revier is the fortunate young lady.
She is well known to many directors and has
played minor parts in a great number of big
productions. Her selection by the Wampas
and the contract which followed will place
her in the ranks of featured stars.
Dorothy Revier, 1925 Wampas star, was
signed by Columbia Pictures Corporation
to appear in several big features soon.
Independents Always Achieved
Biggest Success in Any Industry
By Col. WILLIAM S. CLARKE,
General Manager, Cranfield & Clarke, Inc.
"What's the matter with the Independent
Exhibitor?" This is a question one often
hears. "Why don't they stand together and
fight the so-called menace?" by which, I pre-
sume, they mean the bigger concerns. This,
and several other conversations I have
heard from time to time with regard to
the Independent's position. But there is no
need to worry.
An Independent in any business will al-
ways win in the long run. He may have a
hard row to hoe, and come to near despair,
but in the end, he will triumph.
The long-suffering public will stand for
the same stars and the same direction for
a certain period, but eventually it will kick
like mules and demand new faces. As new
blood is essential in every business, the
logical folk to supply this, are the Inde-
pendents, so the battle cry of this unit must
te "We are going to win," for the pictures
produced by the Independents are "nulli
secundus" (second to none).
I am afraid the prevailing feeling amongst
people who are on what they term the "out-
side edge," is a fear to put up a light with
trusts and what-nots, because they are
afraid they will bump themselves or that
if, at any time their business fails, they
will be looking to the same trusts for a
salaried position.
This is the wrong idea, and not the way
to work. One has to go forward with the
feeling and the conviction that one is go-
ing to win, and once you have got that in-
stilled as a headlight, you are bound to win.
One of the big troubles that the Inde-
pendent is up against is that he cannot af-
ford to go into the small towns and give his
product away for practically nothing, just
to get his stuff 'in. The capital behind him
is too limited.
Naturally, anyone reading these lines
would say, that is all right. Anybody can write
a destructive criticism on present-day meth-
ods and things. Suppose someone starts a
constructive one, and gives a few suggestions
that might help to put things over for the
Independent.
I would suggest, first of all, that a meet-
ing be called of the bona-fide Independent
film concerns, apart from any organization,
a fighting President and committee be
elected, and they, together with the best
brains of the members, draw up a plan of
campaign, the details of which should be
kept strictly among the members until they
are ready to spring the bomb. The writer
will very gladly give his time and ex-
perience to help the cause.
Cranfield & Clarke, the firm of which I
am the General Manager, has had bitter ex-
periences since it entered the film circles
of New York. But it has practically got
through the rough water and is now out on
the smooth seas. Both partners- have been
sadly disillusioned. They took things at
their face values, and treated everyone as
a white man. The results were not pleasing.
However, that is a thing of the past, and
Cranfield and Clarke have become hard-
bitten, and can withstand at least four
shocks daily from the multitude of hangers-
on that infest every trade.
They have got their first series of single
reels, which are booked through the Red
Seal Corporation, run in some of the best
theatres of the country, and their second
series will be even better than the first.
Their features are booked in 75% of the
State right territories and are working out
excellently. Though all has not been smooth
running, the storm has been weathered, and
smooth sailing is expected.
For the future, Cranfield & Clarke's pro-
gramme includes, in addition to the making
of their i own pictures, distribution on a
much wider scale than has yet been at-
tempted. They are planning to make the
firm of C. & C. a clearing house for
European productions, and their London es-
tablishment will act in a similar capacity
in Great Britain. They are tying up with
a well known foreign sales organization
here in New York making a specialty of
buying and selling foreign rights. Quite a
number of deals have been consummated in
the last few weeks, and more are on the
way.
CHASE BUYS INTEREST IN
CONSOLIDATED FILMS
Maurice A. Chase, widely known in the
business end of the motion picture industry'
and in the past holder of a number of res-
ponsible executive posts in big corporation
sales departments, has joined Commonwealth
Film Corporation in New York by buying a
substantial interest in the firm.
In a statement he said :
"In investing my time and money in this
new association I subscribe publicly to my
faith in the future of the independent dis-
tributing organization. There is an economic
necessity for the retention of the state right
exchange in the motion picture industry. I
believe absolutely that the worthy Indepen-
dents will prosper."
Th
\Midnight Girl"\
CRITICS praised it.
EXHIBITORS
are booking it.
* * *
PUBLIC are asking for
* * *
MORE LIKE IT.
5j£, ,3jC «Ji
THE REASONS are
* * *
LILA LEE
* * *
GARETH HUGHES and a
* * *
STAR CAST.
* * *
A PERFECT production
* * *
THAT will strike
* * *
TWELVE at the Box Office.
It's the Sixth of
* * *
The Chadwick 9
TiK5H52525ffiH5Z522S25S5H52S25H52SZ5252S^
Page 40
>
Exhibitors Trade Review
Hoffman Relates Foreign Views " Box Office Names
Win" Says Steiner
Head of Tiffany Productions,
Back from Europe, Says Inde-
pendents Lead Abroad
After six weeks abroad in the interests
of his organization, M. H. Hoffman, vice-
president and general manager of Tiffany
Productions, Inc., arrived in New York on
the S. S. Aquitania last Tuesday and in an
interview gave his impressions of the film
market in Europe.
"The selling of independent worthwhile
productions abroad is on a par with the con-
ditions that exist in the United States," said
WHAM!
BAM!
SLAM!
HERE COMES
S
K
C
R
E
T
H
E
R
V
I
C
E
A
N
1)
E
R
S
Another Thrilling
Rayart Serialplay
Featuring
RICHARD HOLT-
ANN LITTLE
For early Release!
RAYART PICTURES
CORPORATION
723 Seventh Avenue. NewYork .
Jbreign Distributors
RJCHMOUNT PICTURES Inc.
Air. Hoffman "On the other side you have
as competitors the big producing companies
the same as you have here This narrows
the sale of pictures from the independent
dcwn to one important point — good pictures
if properly handled in so far as salesmanship
is concerned, can be sold, and will always
find a market in any part of the world, no
matter what the competition or the combina-
tions you must battle.
"In my visits to some of the principal film
centers of Europe I found in many instances
that the independent market is much strong-
er than in the United States. You will
find the film buyers ready and eager to handle
good pictures furthermore they are not
afraid to pay for them.
"Another important fact the independent
producer and distributor should bear in mind
is that too much of the foreign film business
is being sold through agents ; the principals
who are the ones vitally interested, never
meet. This I consider a great evil and should
be remedied."
Mr. Hoffman is one of the pioneer film
men of the country and has had a wide
experience in both the selling and producing
ends of the business. While abroad he dis-
posed of the foreign rights of many of his
productions and it was through these busi-
ness meetings with the foreign independent
buyers that Mr. Hoffman gleaned his in-
teresting observations.
$ $ s|e
Sunset Series of Aerial Stunt
Pictures Coming
Having completed "Kit Carson Across
the Great Divide" in which Henry Walthal,
Roy Stewart and Marguerite Snow are fea-
tured, Anthony J. Xydias, president of the
- Sunset Productions, has signed Dick Grace,
famous stunt aviator, to a long term con-
tract and will start production this week on
a series of sensational aerial features to be
released on the Independent market. Xydias
also proposes five additional "Frontier Days"
features in which he will use all-star casts.
Matty Matison has been engaged to direct
the series.
* * *
Leeper on Trip to Coast
Dwight C. Leeper, vice-president of Rich-
mounts Pictures, Inc., and associated with
Harry J. Brown in various Rayart Produc-
ing units, left late last week for New Or-
leans, Dallas and Los Angeles.
While in California Leeper and Brown
plan to pass on stories and casts for the
fall series of eight Reed Howes productions
to be released by Rayart Pictures. Also on a
series of twelve productions to be known as
"Billy the Kid" -series for Rayart release.
These latter productions will star Billy Sul-
livan.
Leeper and Brown have also acquired the
rights to the Harold Titus novel "The Be-
loved Pawn," published by Doubleday-Page,
and will produce this for fall release on the
Rayart program.
Before leaving Mr. Leeper stated that the
Brown units would produce 24 productions,
all in feature length, as its contribution to
the Independent program for 1925-26. He
signed to direct the Howes unit.
Elfelt Moves to Larger Offices
Hollywood, March 24. — Owing to the vast
amount of production activity scheduled for
this summer, Clifford S. Elfelt, well-known
independent producer and distributor, has
moved his executive office from the Taft
Building, Hollywood, to the California Stu-
dios where he is filming his pictures. E. W.
Rote, general distribution manager of the
Elfelt organization, will retain his offices in
the Taft Building, however.
Exhibitors Find It Easier to Pack
Theatres With Stars Known
To the Public
William Steiner believes box-office names
known to the public possess the pulling power
to pack theatres. He is firm in his theory,
too, for he says "time is too valuable for the
average exhibitor to experiment with un-
known players. Give the public stars it
knows and you will have plays that make
money," he suggests.
"It is nice to read about introducing new
faces to the screen," says Mr. Steiner, "but
who is going to pay the bills? Who is going
to spend money creating the popularity for
unknown faces? The exhibitor certainly will
not do it, and the producers are slow to dig
down and shell out. Isn't it better to use
well known stars, even at high salaries, and
give the exhibitor a drawing card, than to
give him ever so fine a production played
by screen talent the public hasn't met?
"Personally, I believe the average ex-
hibitor would rather pay a bigger price for
a picture where famous stars are used than
to get an unknown cast in a film at a low
figure. The one draws a crowd, the other
is a gamble."
In carrying out his policy of providing
sure-fire pullers for the box-office, Mr. Stein-
er explains that Edith Thornton's fourth re-
lease was held up six weeks in order that
Lou Tellegen's name could be secured to a
contract to play the principal role. "Lou is
well known," says Mr. Steiner, "has a repu-
tation as a perfect lover such as the screen
story demands, and as a result 'Pair Play'
is going to be a box-office card that will
make money for every exhibitor who plays
it. What would a newcomer do with the
feature? Would he draw, too? I'd rather
take chances on a popular star whose repu-
tion is established."
"Virtue's Revolt," "On Probation," and
"Was it Bigamy?" are three other features
released by William Steiner Productions,
Inc. for the Independent market. They all
feature Miss Thornton and have been en-
thusiastically received by exhibitors because,
like Lou Tellegen, Miss Thorntons name is
known, Mr. Steiner explains.
* * *
Goldburg Sells Foreign Rights
for 27 Productions
Jesse J. Goldburg, president of Independ-
ent Pictures Corporation, announces that
contracts have been signed with the Class-
play Pictures Corporation, who have ac-
quired the entire foreign rights of twenty-
seven Independent Pictures Corporation re-
leases.
The releases to be handled in foreign ter-
ritory, include twenty-four Franklyn Farnum
special Westerns that are different ; eight
Bill Cody stunt Westerns; "Dangerous
Pleasure," a six-reel society drama with an
all-star cast; "What Three Men Wanted,"
starring Miss DuPont, who was featured in
Stroheim's "Foolish Wives"; "When Winter
Went," starring Raymond Griffith, a five-reel
comedy special.
Henry R. Arias, secretary and treasurer of
Clarsplay Pictures Corporation, closed the
contracts with Mr. Goldburg. He will soon
leave cn a trip to Europe in the interests of
these releases. According to Mr. Arias and
his associate, Tack Weinberg, these releases
are in great demand in foreign markets.
April 4, 1925
Page 41
Reed Howes, starring in a series of Jack Perrin. whose success in Billy Sullivan, who is to be starred
comedy dramas produced by Harry "Winning a Woman" won him by Rayart Pictures in a series of
Brown and released through Ray- great popularity, has just been twelve comedy dramas, all with a
art Pictures Corporation. signed by Rayart Pictures Corp. thrilling prize fight locale.
GERSON MANAGER TO
VISIT EXCHANGES
B. Berger, general manager of Gerson
Pictures Corp., producing a series of Richard
Holt comedy thrill dramas at its San Fran-
cisco Studios, plans to leave the Coast head-
quarters about the first of April for an
extended tour of the independent exchanges
of the country.
"It is the usual plan," said Mr. Berger,
"for an independent producer to complete one
picture, take it under his arm and franchise
a series of pictures. Gerson Pictures, to
demonstrate the sincerity of their purpose to
produce pictures for the independent market
continuously, has finished four productions
of the first series of Richard Holt pictures,
and by "finished" we mean the prints are
ready to go into the exchanges, with advertis-
ing matter and press-books prepared and
ready for use. This was done before arty
concerted sales effort was made to fran-
chise the series. I am now planning an ex-
tended trip about the country, during which I
hope to visit every important independent
exchange. And we have something to show
them — four pictures, ready to book, upon
which we are willing to let our side of the
argument rest."
Golden Rule Pictures Get Rights
for Valentino Beauties
The Golden Rule Pictures Corporation,
Buffalo, N. Y., has secured for the State of
New York, with the exception of Greater
New York, "Rudolph Valentino and His
Eighty-eight Prize Winning American Beau-
ties." The premiere showing was given at
the Strand Theatre, Niagara Falls, last
week.
In addition to Rudolph Valentino's author-
ized motion picture version, six of the prize
winning beauties, including Miss Norma Nib-
lock, international prize winner, appeared in
person Regardless of the Lenten period, the
Strand opened to a tremendous business.
The picture and the girls are offered in one
unit as a super-box-office attraction.
Rayart Adds Three
New Stars
According to announcement this week from
the offices of W. Ray Johnston, President
of Rayart Pictures Corporation, this com-
pany has just signed Billy Sullivan for a
series of pictures for Rayart release.
Billy Sullivan came into prominence when
he was selected from among hundreds of ap-
plicants as the successor to Reginald Denny
in the "Leather Pusher" series at the time
Universal promoted Denny to stardom. Sulli-
van is not only prominent as a light weight
boxer, but also a descendant of the celebrated
Sullivan family which has added some of the
greatest names to prize fight history.
In addition to Sullivan, Rayart has
signed Jack Perrin to a long term contract.
Perrin starred in the successful production,
"Winning a Woman," which won him
great popularity among the fans.
Reed Howes, starring a series of comedy
dramas produced by Harry Brown, is an-
other addition. The pictures will be re-
leased through Rayart. Howes won con-
siderable fame with his fine work in
various series.
The addition of the tree stars rounds out
an organization for Rayart which will place
its productions in competition with the best
features made.
Chadwick Signs Elaine Hammer-
stein for Feature
Elaine Hammerstein has been engaged by
Chadwick Pictures Corporation to head the
all-star cast that is being assembled for "The
Romance of an Actress," a new Hunt
Stromberg special production which is now
being made in Los Angeles. Theodore Von
Eltz, one of the most popular leading men
of the screen, has been signed for the lead-
ing male role opposite Miss Hammerstein.
Charles Murray, the noted comedian, who
has been seen in several recent Chadwick
pictures including "The Wizard of Oz," is
prominent in the cast, which also includes
such well-known players as Stuart Holmes,
Derelys Perdue and John Sainpolis.
GERTRUDE KLEIN JOINS
LUMAS SCENARIO STAFF
Following along the lines of expansion an-
nounced by president Sam Sax of the Lumas
Film Corporation, his company has signed a
long term contract with Gertrude Klein, the
well known scenarist, formerly on the First
National scenario staff.
Miss Klein will have as her first assign-
ment the adaptation for the screen of Jas.
Kyrle MacCurdy's play, "A Little Girl in
a Big City," which proved a success on the
legitimate stage a few years ago.
Although Miss Klein will have the im-
portant task of preparing adaptations of well
known plays and books for the Lumas Cor-
poration's forthcoming program she has also
in preparation a number of original stories
for the screen which will be produced by
this company.
Gertrude Klein is one of the new school
of motion picture writers whose experience
has been confined solely to screen work and
whose technique has been developed by writ-
ing with the sole purpose of having her
work translated into terms of action by the
camera.
* * *
Jans Back From Successful Trip
Herman F. Jans, president of Jans Pro-
ductions Inc., returned to New York this
week after an extended trip to the key cities
in the interests of his series of six new inde-
pendent productions. He announces that,
with but one or two exceptions, all terri-
tory has been closed on all six of the pic-
tures and that both "Playthings of Desire,"
with Estelle Taylor, Mahlon Hamilton and
a distinguished supporting cast, and "The
Mad Dancer," with Ann Pennington, John-
nie Walker and Vincent Lopez featured, are
already playing throughout the country with
great success.
Within a few days Mr. Jans will select a
director and begin casting for "Married?"
the novel by Marjorie Benton Cooke, which
is to be the next production on the Jans
schedule. It will be followed by "Ermine and
Rhinestones," Louise Winter's story.
Page 42
Exhibitors Ti ade Review
PRODUCTION HIGHLIGHTS
LLOYD HUGHES, recently signed by
First National under a long term contract,
again is to play opposite Colleen Moore
in her newest vehicle "The Desert
Flower" which is scheduled to go into
production next week at the United Stu-
dio. In "Sally," just completed, Hughes
also was Colleen Moore's leading man.
* * *
"TEARING THROUGH" is the new
title of the next Richard Talmadge's pro-
duction for F. B. O. distribution. This fast
moving stunt drama was formerly called
"Yellow Faces," and comes from the pen
of Frederick Stowers. Art Rossom has been
engaged to direct, and prominent in support
of Talmadge are Kathryn McGuire,
Charles Clary, Herbert Prior, Frank El-
liott, Arthur Rankin, and Marcella Daly.
CHARLES LOGUE, who wrote the
screen version of Ambassador Gerard's
book, "My Four Years In Germany," and
a score of other scenarios, and who also
adapted "The Lost World" and "Ponjola"
to the screen, has joined the scenario staff
of Warner Brothers. His first story will
be a special for Rin-Tin-Tin.
* * *
BESS MEREDYTH, who was scenarist
for Fred Niblo in Rome where she pre-
pared the script for "Ben Hur," signed a
long-term contract with Warner Brothers,
where she will devote her entire time to
the preparation of pictures.
WARNER BROTHERS have signed
Huntley Gordon for a long term and added
him to their stock company at the Holly-
wood studio. He has just finished playing
the lead opposite Irene Rich in "My Wife
and I," directed by Millard Webb.
* * *
"THE CROWDED HOUR" is Bebe
Daniel's latest Paramount picture to be
completed at the Long Island studios.
* * *
HELEN LYNCH has been selected as
leading woman for Jack Hoxie in Uni-
versale "The Trouble Maker." Others in
the cast are Gordon Russell, Alfred Allen,
William Norton Bailey, George Grandee
and H. B. Boswell.
* * *
THE LEWIS H. MOOMAW produc-
ing unit, which is located at the Beaver-
ton Studios, Portland, Oregon, has started
active camera work this week on its forth-
coming feature production "The Greatest
Thing."
B. P. FINEMAN, general manager of
F. B. O. Studios, has engaged Albert Dor-
ris, formerly motion picture editor of Hol-
lywood News, for production editor of
four units. Dorris will work in conjunction
with Edward Montague, chief of the scen-
ario department and will be associated
with the production activities of Richard
Talmadge in his stunt melodramas.
HENRY DIAMANT BERGER pro-
ducing unit, which has been working at the
Jackson Studios, New York City, is well
in advance of its originally planned camera
schedule for the picturizing of the popular
story of Robert Shirley, entitled "Fifty
Fifty." This production will be the first
of a series of feature photoplays to be
made by the Diamant Films Company for
Associated Exhibitors release.
* * *
JESSE J. GOLDBURG, President of
Independent Pictures Corporation, an-
nounces that the seventh Franklyn Far-
num picture entitled, "The Two-Gun Sap,"
is nearing completion at the West Coast
Studios. The cast includes besides Far-
num, Martha Bell, Colin Chase, Monte
Collins, William Rhino, Jules Cowles and
George Marian.
* * #
BILLY BEVAN, Helen Mehrmann,
Yorke Sherwood, Kathryn McGuire and
Andy Clyde head the cast of "Giddap"
which was directed by Del Lord from a
story written by Felix Adler and Jeffer-
son Moffitt. The writers of the story are
also responsible for the titles. The plot
of the comedy is a timely one and is cen-
tered around a polo club.
* * *
"KIT CARSON ACROSS THE
GREAT DIVIDE," the Sunset picture
just completed, boasts of such names as
Henry Walthal, Roy Stewart, Sheldon
Lewis, Jack Mower. Marguerite Snow,
Charlotte Steve ns and other notables.
President Anthony Xydias, Jr., of Sunset
Productions, proposes to use all star casts
in all of the Frontier Day Stories. Mathy
Matison has been engaged to direct them.
* * *
FRANK TUTTLE, Paramount director,
has introduced the gyroscopic camera into
this country. The machine is a British
invention and was used extensively for the
first time in a German-made film, "The
Last Laugh." In Bebe Daniels' new star-
ring picture, "The Manicure Girl," Tuttle
used the camera to obtain some unusual
effects of continuous movement.
HELEN HOLMES' second feature pro-
duction of a series of eight railroad melo-
dramas she is appearing in for Anchor
release will be "Webs of Steel." Miss
Holmes is visiting friends in Texas, having
terminated a personal appearance tour with
a number of other stars.
* * *
SULLIVAN pictures of five reels each,
will be released in two groups. The first,
a series of four, to be released at the rate
of one a month starting April 15th — and
the second, a group of eight, to be released
monthly starting with the fall Rayart Pro-
gram in September.
* * *
"WHOSE BABY ARE YOU?" has
been chosen as the title for the latest
Hal Roach comedy starring Glenn Tryon,
directed by James W. Home in which Fay
Wray has the feminine role. This subject
was completed and shipment made to New
York.
+ ♦ ♦
MAUDE TURNER GORDON, well
known character actress who appeared in
"Back Home and Broke," and "Homeward
Bound," has been added to the cast of
"The Little French Girl," which Herbert
Brenon is directing for Paramount. Miss
Gordon has been playing on Broadway in
support of Al Jolson in "Big Boy," which
closed recently. She will have the role of
"Lady Alary fiambly."
* * *
WILLIAM K. HOWARD, will direct
production to begin this week on "The
Light of Western Stars" another Zane
Grey story which will be made as a suc-
cessor to "The Thundering Herd." Jack
Holt, Noah Beery and Billie Dove, who
have been identihed with the most suc-
cessful Zane Grey productions that Para-
mount has made will have the three
important featured roles.
. * * *
"NEVER THE TWAIN SHALL
MEET" is a faithful transcription of Peter
B. Kyne's famous story of California and
the South Seas. A notable cast has been
engaged which includes such well known
names as: Anita Stewart, Bert Lytell,
Huntley Gordon, Justine Johnstone,
George Siegmann, Lionel Belmore, Wil-
liam Norris, Emily Fitzroy, Florence
Turner and Princess de Bourbon. A print
just reached New York.
Here are two scenes
from Al Christie's
big laugh special,
"Reckless Romance"
that iexplain why the
screen farce is a box-
office smash. It is
released by Produc-
ers Distributing Cor-
April 4, 1925
"THE TITANS," from the novel of the
same name by Charles Guernon, has been
selected for House Peters' next starring
vehicle and will be the fourth of a series
of six pictures which Peters will make for
Universal.
* * *
WEBSTER CAMPBELL has been se-
lected to direct "The Half-Way Girl" for
Earl Hudson's First National eastern units.
Work on "The Half-Way Girl," a story of
the tropics, will be started at First Na-
tional's New York studio within two
weeks.
$ ♦ ♦
GASNIER has terminated his annual
vacation in New York and has returned
to the coast where he is already at work
on the screen version of Zona Gale's novel,
"Faint Perfume." Alyce Mills, new Schul-
berg player, has a prominent role in this
feature which will be a spring release on
the schedule of B. P. Schulberg Produc-
tions.
* * *
JOSIE SEDGWICK, the "queen" of
the Pendleton, Ore., Round-Up, and sister
of Edward Sedgwick, Universal director,
is preparing to make her third picture,
"The Ropin' Venus," to be produced un-
der the direction of Ernst Laemmle at
Universal City. Jack Mower has been
signed up to play the leading male role.
* * *
MARCELINE DAY has been selected
to play the leading feminine role opposite
Jack Hoxie in "The White Outlaw," the
Blue Streak western which has just gone
into production at Universal City under
the direction of Clifford Smith.
"MOON OF ISRAEL," a Sascha pro-
duction, made from Rider Haggard's story,
has been bought by Famous Players-
Lasky Corporation for distribution in the
United States and Canada. The picture,
which has an Oriental atmosphere, was
produced by Michael Courtice, and the
deal with Paramount was made by Jeffrey
Bernard, representing Sascha in this coun-
try.
"THE MYSTERIOUS ISLAND," one
of the greatest works from the fantastic
pen of Jules Verne, will be produced by
Metro-Goldwyn-Mayer on as elaborate a
scale as any picture on the company's
schedule. J. E. Williamson, inventor of
undersea photography, has been engaged
to write the screen adaptation.
* * *
"CHICKIE" has Dorothy Mackaill,
John Bowers and Hobart Bosworth in the
principal roles. This picture is directed by
John Francis Dillon for First National in
the reconstructed Cosmopolitan studio in
New York.
* ♦ +
LAURA LA PLANTE, star of "Butter-
fly" and "Smouldering Fires," comes to
the screen in the role of a "cigar-counter
girl" suddenly whirled out of her sphere
into the hectic whirlpools, of "staid so-
ciety," in her current co-starring vehicle
with Pat O'Malley, "The Teaser," now in
production at Universal City under the di-
rection of William A. Seiter.
* * *
LARRY WHEELER, producer of wes-
tern films, has completed editing "Cyclone
Bob," the first of a series of frontier
dramas, starring Bob Reeves, for release
through Anchor Films, Inc.
si. ■ -is ■ ♦
PATHE secured the man with the fun-
niest face in Europe. His name is Georgie
Harris and he arrived in Los Angeles to
make comedies for Mack Sennett for
Pathe release. Harris is 5 feet, 4 inches
tall, weighs 102 and is 26 years of age.
Since the age of ten he has been appearing
in English "kerosene variety circuits."
WILLIAM COLLIER, Jr., and Vera
Lewis have been assigned to important
roles in "Eve's Secret," which Clarence
Badger is producing for Paramount with
Betty Compson and Jack Holt co-starring.
Collier will play the part of a French
peasant youth who suddenly becomes rich
enough to spend one wild and riotous
week at a famous resort on the Riviera.
Douglas MacLean faces the "mica" with
Joseph Plunkett, managing director Mark
Strand theatre, broadcasting on Monday
evenings over Station WEAF and WOO,
Philadelphia. MacLean's radio talk fol-
lowed his hit in "Introduce Me."
"THE DAUGHTER OF THE DONS,"
in which Hoot Gibson will be starred, has
just gone into production at Universal City
under the direction of Herbert Blache.
Gibson's last picture, "Spook Ranch," was
recently completed at' Universal City under
the direction of Edward Laemmle.
* * *
RIN-TIN-TIN'S next picture, following
"Tracked in the Snow Country," just
completed, will be "Below the Line."
Charles Logue, a writer who recently
joined the Warner Brothers' scenario staff,
has been assigned to write the story and
prepare it for the screen.
I
Page 43
Hollywood Closeups
"It's a girl!" George K. Arthur mega-
phoned the news across the Metro-Goldwyn-
Mayer lot last week and bought soft drinks
for the "gang." Little six and a half pound
Milba Jean, wearing a smile just like her
dad's, arrived last week at the Methodist
hospital, Los Angeles.
* ♦ ♦
Rather a smart wheeze was pulled a few
days ago by A. H. Sebastian of Belasco
Productions, Inc., who happened to be taking
lunch in Hollywood with Lesley Mason and
Leslie Weir, western representatives of Pro-
ducers Distributing Corporation. The talk
turned on the increased responsibilities borne
by the two "Lesses," now that Cecil B. De-
Mille has joined the organization, and Mr.
Sebastian delivered this bit of airy persiflage.
"It seems to me," said he, "that the com-
pany will be needing Les and Les more and
more."
^ * *
Kit Guard fooled a prohibition agent at
Pomona, California, where the "Pacemakers"
were working on the football scenes of the
second episode of the new H. C. Witwer
series, recently. A flask bulging from Kit's
hip pocket caused the investigation. It was
full of water; water only!
* % *
Those cooing young folk of Hollywood,
Alberta Vaughn and George O'Hara, whose
recent engagement announcement proved that
they are willing to co-star right along for
better or for worse, have just finished the
third episode, entitled "The Fast Mail."
Work will be started immediately on the
fourth installment of the series for F. B. O.
* ♦ *
Recent X-ray examinations of Richard Tal-
madge's neck, slightly fractured several
months ago in performing a stunt, have re-
vealed that the injured vertebrae have grown
together nicely and that the stunt man and
star is sound as a dollar again. So Tal-
madge is going strong again in his latest
melodrama, "Yellow Faces."
* * #
Ann May is receiving the congratulations
of her many friends at the F. B. O. studios
following her recent marriage to C. Gardner
Sullivan, the author-producer. Miss May re-
cently completed work in "O. U. West,"
with Lefty Flynn and will appear opposite
that star in his comedy-drama, "Speed Wild."
Lew Cody, a grand screen villain and a great fellow in real life, is about to "hop
off" in his car. Lew is a member of Metro-Goldwyn-Mayer stock company and
will appear next in "The Sporting Venus" and in Elinor Glyn's "Man and Maid."
Page 44
Exhibitors Tr.zde Review
News of Exhibitor Activities
Western Pennsylvania Exhibitors
to Hold Convention April 21-23
The largest gathering of theatre owners
ever brought together in Western Pennsyl-
vania is scheduled for April 21, 22, 23, in
Washington, Pa. It will be the fifth an-
nual convention of the M. P. T. 0. of this
film district, when West Virginia exhibitors
who belong to the organization will meet at
the historic George Washington hotel of the
small Pennsylvania community. And that
the event will be a spirited gathering of
picture theatre enthusiasts is now an assured
fact. For Secretary Fred J. Herrington,
of the theatre owners of Western Pennsyl-
vania, is daily receiving advices from those
who promise to attend.
And yet, announces Mr. Herrington, "more
exhibitors are urged to come. Every theatre
owner in this part of the state and West
Virginia should attend. More problems than
ever in the history of motion pictures con-
front exhibitors in these two states, and they
should be settled on the floor of this con-
vention."
Legislative issues, new booking ideas, con-
sideration of programs for the next year, and
closer cooperation among theatre owners, are
the chief topics up for discussion. Many
angles of the industry will be aired and the
welfare of exhibitors considered. Besides,
announces the secretary, it will do theatre
owners worlds of good to attend this gath-
ering. "Cooperation of a sort that will pro-
tect and preserve theatre owners' interests
best is needed and must be developed," he
says.
The slogan of the theatre owners is, "An
injury to one is the concern of all." That is
why, the secretary points out. no exhibitor
within reach of Washington, Pa., should fail
to attend.
The convention call is also an invitation to
exhibitors not belonging to the organiza-
tion. They are urged to drop all other busi-
ness during the three days and make arrange-
ments to come. Preparations have been made
for the accommodation of all and a closer
union is anticipated among the theatre
owners.
Midwest Theatres Sold
St. Louis, Mo., March 25. — Sales of thea-
tres in this territory are numerous this week.
The following transactions and changes are
reported :
I. Stivak, who sold his Chouteau Theatre
to P. Kickhoff, has taken over the Lowell
Theatre on North Broadway, formerly con-
ducted by Steve Chulick. J. P. Murphy has
sold the Idle Wild Theatre, East St Louis,
to J. G. Thomas, East St. Louis grocer.
Other recent sales include: Majestic Thea-
tre, Bowling Green, Mo., to Harry Cinna-
mon et al., by O. W. Hall ; Empress Theatre,
Haiti, Mo., to J. L. Dorris ; New Haven
Theatre, New Haven, Mo., to Sheible & Lan-
not; Gem Theatre, Leachville, Ark., to E.
M. Howard by Jimmie Bovd ; Selba Theatre,
Central City, Ky.. to Gis'h & Miller; Pitte
Theatre, Greenville, Ky., to J. Jourdaine ;
New Theatre, Pangburn, Ark., to E. E.
Bailey; Dixie Theatre, New Madrid, Mo., to
John Thompson ; Royal Theatre, Marvel,
Ark., to Cole & Anderson ; Little Gem Thea-
tre, Russellville, Ark., to W. A. Sinclair;
Crescent Theatre, St. Francisville, 111., to
George H. Shouse ; Terry Theatre, Camp-
hell, Mo., to Lyric Amusement Company, by
R. S. Medley.
Lucille Ricksen, who suddenly passed
away last week, was to appear with Rob-
ert Agnew as "Dorothy" in "The Square
Peg," for M e t r o-G o 1 d w y n-Mayer.
Brooklyn Exhibitors to
Support University Plan
At a dinner held by the Motion Picture
Theatre Owners of Brooklyn last Wednes-
day, the exhibitors yielded to the appeal of
Boro President Joseph A. Guider to aid in
a campaign for a Brooklyn University.
The municipal chief explained that "the
motion picture industry stands out today as
the greatest source of amusement and con-
veyance of education in the community." He
said "its influence will inevitably result in
bettering the community." Then he asked
that the theatre owners give their aid in
getting a university for Brooklyn, by Brook-
lynites.
On motion of President Rudolph Sanders
of the theatre owners, a resolution was
passed unanimously that the exhibitors ad-
vertise the campaign for a university on their
screens.
More than 250 theatre owners and exhibi-
tors attended the dinner. Business also in-
cluded the installation of officers for the
coming year. The installation ceremony was
conducted by Charles L. O'Reilly, president
of the New York Motion Picture Chamber
of Commerce.
Wesley Barrie, the "Fighting Clown," likes to break in on secret conversations.
He appears in "Battling Bunyan" with Edna Murphy, for Assoc. Exhibitors.
Barney Dubinsky to Head
St. Joseph M. P. T. O.
St. Joseph, Mo., March 23. — Barney Dub-
insky, manager of the Tootle Theatre, has
been elected president of the newly organized
M. P. T. O. St. Joseph, which is a chapter
of the M. P. T. O. Kansas-Missouri. Other
officers elected were : Jack Moore, Olive
Theatre, first vice-president ; Edward Pes-
kay, Penn Theatre, secretary, and John Egli,
Hickory Theatre, treasurer. An executive
committee will be selected soon, part of the
committee to be considered as a standing
committee to look after all urgent business
matters that might arise. By-laws also will
be adopted at a meeting soon. The or-
ganization also will create a sub-association
to sell advertising slides from which revenue
for maintenance will be derived.
April 4, 1925
Page 45
Vaudeville House Turned Into
Ten-Cent Picture Show
Spokane, Wash., March 25. — The Hippo-
drome, managed by Maurice Oppenheimer
as a vaudeville theatre, has changed its policy
and reopened Monday as a ten-cent picture
house, showing first and second run films.
Vaudeville contracts have been cancelled.
The theatre is qne of the oldest theatres in
the city and for the last three years has
been operated as a vaudeville house. Mr.
Oppenheimer, in changing its policy, says
he sensed public demand and was satisfied
that theatre goers wanted to see the return
of the old picture house at old-time ad-
mission prices. The opening feature was
"Speed Spook," a Johnny Hines picture.
# # %
Because Sir James M. Barrie objected to
the appearance of his name in electric
lights in front of the Pavilion Theatre in
London, where "Peter Pan" films was be-
ing shown, the management was forced to
withdraw his name.
Constance Bennett wears this costume
through most of the action in "My Son,"
which Edwin Carewe has just completed
for an early release by First National.
Novel Stunt Gives New
Theatre State-Wide Publicity
Rocky Mount, N. C, March 24.— The for-
mal opening of the Cameo Theatre became
of state-wide interest and nation-wide
knowledge, owing to a novel idea originated
by the management, when KDKA broadcast-
ing station at East Pittsburgh, announced
at their evening concert on opening night
the opening of the new theatre and that it
was radio equipped, following with several
numbers dedicated to the theatre and its
patrons.
The theatre was tuned in on KDKA at the
proper hour, and the announcement came in
loud and clearly, and was greeted by thun-
derous applause by the capacity audience.
Newspapers gave the stunt much prominence
as being something new in theatre exploita-
tion.
Theatre Owners to
Have Direct Vote
New Jersey M. P. T. O. to Have
12 Votes in Nat'l Organization
Conference Discloses
Making membership direct in the Motion
Picture Theatre Owners of America and
the effect of the same on the State bodies
was made the subject of a recent conference
at National Headquarters in New York City
in which National President M. J. O'Toole,
Sydney S. Cohen, Chairman of the Adminis-
trative Committee and Joseph M. Seider,
President of the Motion Picture Theatre
Owners of New Jersey participated.
This resulted in the appended letter sent
by Mr. O'Toole to Mr. Seider which com-
pletely explains and clarifies the situation : —
Mr. Joseph M. Seider, President,
Motion Picture Theatre Owners of New Jersey,
727 Seventh' Avenue,
New York City.
Dear Joe : — ■
Confirming our recent conversation at Na-
tional 1 Headquarters permit me to say that
the Motion Picture Theatre Owners of New
Jersey is an official unit of the Motion Pic-
ture Theatre Owners of America and that
this relationship is not in any way disturbed
by the direct membership payment plan of
our National Organization.
As you know this plan was adopted at the
Boston Convention last year to provide
direct affiliation as well as adequate revenue
for the National body. It has brought to
our ranks a large number of Theatre Own-
ers in many states where definite unit affilia-
tion did not exist and has immeasurably ad-
vantaged our National body and the ex-
hibitor cause generally as a consequence.
Under the provisions of our National con-
stitution the Motion Picture Theatre Own-
ers of New Jersey will have twelve votes,
the number equal to the Congressional repre-
sentation from your state.
I congratulate you and all other Theatre
Owners in New Jersey on the wonderful ad-
vances made by your state organization dur-
ing the year and. hope to see New Jersey
well represented at the coming May Con-
vention in Milwaukee.
Sincerely yours,
M. J. O'Toole,
President.
* * *
CANADIAN DISPATCHES
Mr. Arthur Bugg, a well-known exhibi-
tor in Midland, Ontario, for years, is the
directing head of the new Model Theatre
at Midland, the new house now being in
full operation. The theatre has a hand-
some stage setting and modern mechanical
equipment, including a complete sprinkler
system.
A. Fielding of the Strand Theatre, Tru-
ro, Nova Scotia, has moved to St. John,
N. B., where he is managing the Unique
Theatre for F. G. Spencer, the big theatre
owner of the Maritime Province. Mr.
Fielding continues to direct the Strand at
Truro.
Missouri M. P. T. 0.
Convention May 4
Theatre Owners of Kansas-Mis-
souri to Meet in Excelsior
Springs for Law Discussion
Kansas City, Mo., March 25. — At a meet-
ing of the board of directors of the M. P.
T. O. Kansas-Missouri at the association's
headquarters in Kansas City, Wednesday, the
date of the semi-annual convention, which
will be the first meeting of the interstate
body as a unit, was set for May 4 and 5 at
Excelsior Springs, Mo., a suburb of Kansas
City and a health resort. The convention
probably will be in the Elms Hotel, the
place not having been definitely determined
yet.
The reason for the late date of this year's
spring convention was, partly, to allow the
formation of several city organizations in
Missouri to become completed so that repre-
sentation at the interstate convention could
be much more complete. Legislative prob-
lems in both states have forced officials of
the exhibitors' body to drop all routine mat-
ters and concentrate upon the legislatures of
both states.
C. E. Cook, business manager of the or-
ganization, asserted that the coming conven-
tion would eclipse any previous convention —
and, it is said, when "Doc" talks that way
he is not speaking for "publicity."
♦ ♦ ♦
Third North Carolina Fire
Winston-Salem, N. C, March 23 — The
third destructive fire in North Carolina in
two months was the burning last week of the
new Broadway Theatre, the fire originating
from unknown causes, and completely de-
stroying the building. It was stated immedi-
ately after the fire that the theatre would
be rebuilt, strictly modern and larger, just
as soon as possible, and within less than a
week after the fire, the debris has been
cleared away and actual construction on the
new house started.
The Ideal Theatre here was burned about
two months ago, being a total loss, and is
now being rebuilt, as rapidly as possible.
The Orpheum Theatre, Greensboro, was also
a total loss by fire three weeks ago. It will
not be rebuilt, since owners of the property
plan the erection of a business building on
the lot, although it is rumored that a new
house will be built by the Pryor-Leitch in-
terests on some other location.
Sunday Closing Law Repealed
Pomona, Calif., March 24. — Four years
ago a city ordinance was passed here closing
all theatres on Sundays. At a recent election
5,429 voters out of 8,150 registered, cast their
votes on the question of repealing +he law.
A majority of 553 votes won the day for
the exhibitors, who will hereafter be per-
mitted to keep their theatres open on Sun-
days.
Kansas Kills Second Bill
(Special to Exhibitors Trade Review)
Topeka, Kans., March 23. — Exhibitors won
their second victory of the present session of
the legislature when a sister bill to the meas-
ure on theatre ventilation was killed by a
committee in the senate, the house bill having
been killed the week before. The bills would
have required all theatres to be equipped to
supply 50 cubic feet of air per person per
minute.
The Cameo is under the banner of Steven-
son Theatres, Inc., with home offices in Hen-
derson, N. C. The officers are as follows :
W. D. Burwell, Henderson, president; Roy
P. Rosser, Raleigh, vice-president; S. S.
Stevenson, Henderson, secretary-treasurer
and general manager. George E. Stevenson
is resident manager ot the Cameo, and D.
Monte Bain is publicity chief for the chain.
Two of the leading theatres of Eastern
Canada have been organized into joint
stock companies on a new footing. One
is the Grand at Toronto which is now op-
erated by A. J. Small who disappeared in
December, 1919, after selling the theatre.
The other house affected is His Majesty's
Theatre, Montreal, Limited.
Exhibitors Trade Review
Erte, famous artist and French designer of fashions, recently arrived on his first
visit to America with Prince Nicholas Ouroussoff on the S. S. France. Erte is now
on way to Hollywood under contract with Metro-Goldwyn-Mayer as costume designer.
Page 46
Low Hotel Rates
for Convention
Milwaukee Convention Commit-
tee Reports Many Reservations
for Hotel Accommodations
The Wisconsin and Milwaukee committees
on arrangements for the national convention
of theatre owners to be held in Milwaukee
in May, report that national headquarters
of the M. P. T. O. of America will be at
the Hotel Wisconsin during the week. The
committee also reports receiving many re-
quests for hotel reservations and announces
it has received rates from all Milwaukee
hotels for housing the delegates of the coun-
try who will attend. In a special report to the
national offices of the theatre owners, 25
West 43rd Street, New York, the committee
urges exhibitors contemplating attending the
convention to make hotel reservations as
early as possible. The committee says :
"We would urge those planning to attend
the convention to communicate at once with
national headquarters as to their reservation
requirements. For your convenience, a list
of hotels and rates have been listed. All the
hotels mentioned are first class hotels, lo-
cated within three to five blocks of the Audi-
torium, where the convention sessions will be
held- They are all in the heart of the city
and easily accessible from all sides. Because
of the many reservations made and being
made, we would ask you to kindly designate
a first, second and third choice of hotels in
order that we may serve you to the best of
our ability. In making your reservations,
"please indicate also the price of room desired,
whether a single or double room, and the
number of persons to occupy it."
Stickers are being used on the mail of
theatre owners, national, state and local
theatre owner organizations, independent ex-
changes and other bodies throughout the
country and are symbolic of the effort being
put forth on all sides to make Milwaukee
the greatest and best convention in the his-
tory of the motion picture industry.
St.
St. Louis, Mo.,_ March 23. — Al L. Licht-
man filed two suits in the St. Louis circuit
court asking $75,000 damages from Harry
Koplar, well-known St. Louis motion picture
exhibitor. In one of the suits, involving
$50,000, the Metropolitan Theatre Corpora-
tion, which is constructing the St. Louis
Theatre, Grand Boulevard at Morgan Street,
is named joint defendant with Koplar. Licht-
man alleges that the money is due him as
commission for swinging theatrical deals for
Koplar and the theatre company.
In one suit Lichtman asks $50,000, claim-
ing that he negotiated a ten-year lease on the
St. Louis theatre with the Orpheum Amuse-
ment Company at an annual rental of $100,-
000 and 50 per cent of the net profits of the
theatre. He claims that he was retained by
Koplar and the Metropolitan Theatre Cor-
■ poration in October, 1924, to negotiate the
lease with the Orpheum organization.
In the other suit he asks $25,000 for se-
curing a buyer for Koplar's half interest in
the St. Louis Amusement Company, which
controls fourteen neighborhood houses in St.
Louis. He contends that Koplar retained him
Only Two Exhibitors
Attend Public Hearing
Albany, N. Y., March 23. — Through a gen-
eral misunderstanding all the way around,
only two exhibitors from all of New York
State were present at a public hearing on
the Freiberg bill relating to the admission of
unaccompanied children to motion picture
theatres in that state, which was held at the
Capitol in Albany late Tuesday afternoon.
The two exhibitors who appeared were Tules
H. Michaels, of Buffalo, and Uly S. Hill, of
Albany. Louis Buettner, of Cohoes, and
Joseph Braff, Albany, came to the Capitol
about one o'clock, and after remaining for
two or three hours, left under the impres-
sion that the hearing would probablv not be
held.
for this job on October 15, 1924, setting a
price of $400,000 on his half interest in the
St. Louis Amusement Company, but later
cut the price to $350,000. Lichtman alleges
that he secured a buyer at that price but
that Koplar later backed out of the deal.
David Sommers, president of the Metro-
politan Theatre Corporation, admitted nego-
tiations were under way to lease the St.
Louis Theatre to the Orpheum Amusement
Company, but denied that Lichtman had been
retained to negotiate the lease. He stated
that his company was not interested in Licht-
man's suits against Koplar.
* * ♦
Illness Holds Up "Kiddie" Shows
Albany, March 24. — Because of illness of
children in Albany, N. Y., sick from colds,
Uly S. Hill, manager of the Mark Strand
Theatre in that city, decided last week to
cancel Junior Movies on March 21 and 28,
and to hold the last of these shows on
April 4, at which time there will be a per-
sonal appearance on the part of Thornton
Burgess of Bedtime Stories fame.
Round Table Briefs
Doc Johnson, of Toppenish, Wash., has
bought out J. Chenaur at Zillah, Wash.
* * *
It is rumored that a Mr. Stone of Dallas,
Texas, will build a ten cent house in Yakima,
Wash.
* ' if! 1 *i(S
C. W. Lederle, of Sedro Woolley, Wash.,
will have a new house ready to open by
May 1st.
$ $ $
Mr. Filers has had a new front built on
his American, Walla Walla, Wash., setting
the box-office out to the street level.
Walter Roberts, manager of the Troy
Theatre in Troy, N. Y., is one of the best
bowlers in that city, and was high man for
two weeks, winning two lobsters and $8 in
money.
* * ^
James Rose, owner of the Bijou Theatre
in Troy, N. Y., took over three other houses
last week, these being Gardner's Hall in
Troy, Columbian in Rensselaer, and the
Opera House n Kinderhook.
* * *
M. H. (Mike) Newman, managing direct-
or of Newman Theatres. Inc.. has resigned
the management of the American, Spokane,
and will concentrate his efforts in Belling-
ham, Wash., where he holds a lease on the
Grand Theatre. Henry Newman, a well
known exhibitor whose history has largely
been identified with the moving picture life
of the Northwest, has been appointed man-
ager by John Danz, who bought out the
former manager's financial interests.
* ' * *
Ray Grombacher handled with big success
a police dog show in corrjunction with "The
Silent Accuser," at his L'berty Theatre, Spo-
kane, Wash., recently. Thirty entries were
made by dog owners, and judging was ac-
cording to the rules of the American Collie
Association, with a silver cup and a number
of ribbons going to the best dogs. Entries
were divided up and six judged each day,
sustaining interest nicely throughout the full
week of the picture.
Louis Exhibitor Faces
$75,000 Damage Suit
April 4. 1925
Page 47
F. Heath Cobb,
West Coast Repre-
sentative of Exhibi-
tors Trade Review
and all of its sub-
scribers. Write to
him at 1432 Gower
Street, Hollywood.
Cohh is in
Hollywood
E. T. R.'s West Coast
Representative Ready
to Serve Exhibitors
OLLOWING the advice of Horace Greeley
— "go West young man, go West"— Heath
^ Cobb left New York on March 22 to take
'A (^£2JI§| UP his duties in Hollywood as West Coast
3 |fiaSIa££l Representative of Exhibitors Trade Review.
We hope that folks out there will like him as well as
the people of the East. We ask that he be accorded a
hospitable reception, and that the courtesy of co-operation
be extended to him.
Mr. Cobb's mission in the West is to represent the mass
of exhibitors throughout the country. He wishes each and
every showman to feel that his interests are being watched.
He wants every individual who is earning a livelihood
through the sale of motion picture entertainment to con-
sider that he has a "friend at court."
And Cobb will be just that. He will undertake to
keep the exhibitor end of our industry thoroughly posted
on all that takes place in California which may be of
interest to the showman. This he will accomplish through
the medium of our publication.
He will do more. He will place himself at all times
unreservedly at the service
of any individual exhibi-
tor who may require spe-
cific data or information
regarding Coast activities.
A word addressed to him
through this office, or
direct to 1432 Gower
Street, Hollywood, will
receive his personal at-
tention and action.
To make the type of
service that Cobb will ren-
der infinitely more valu-
able, your aid is solicited.
We want you to let us
know just what particular
"Meet Heath Cobb"
■^^OU'LL like him. He's regular. And he's
out in Hollywood to help you to the best of
his ability in any way you may suggest. He's
going to be the original "Exhibitor's Friend."
Treat him so. Drop him a line either in care
of Exhibitors Trade Review, or at 1432 Gower
Street, Hollywood. He'll tell you what it's all
about. Just ask questions — he'll do the rest.
he writes will be a statement of facts upon which you may
base your plans. There will be no coloring, no camou-
flage, no imaginings — just the facts, the real inside dope
on what is going on.
HE will tell you in advance what is being accomplished
in production. He will let you know the trend of
the pictures that you will show next season. You will be
advised of the exploitation angles that will help you to
merchandise your product. He will cover for your benefit
every angle that will tend to make you more thoroughly
familiar with the industry of which you are the prime
factor.
It seems to us that this is a service that will interest you.
A.nd also one that merits your co-operation and support.
We strongly urge that you take full advantage of the
opportunity offered by this arrangement. We urge that
you get in close intimate touch with Cobb — that you make
him in reality your own personal friend and representative.
We ask that you write to us offering your suggestions and
ideas on how we may be of help to you and your fel-
low exhibitors.
In the immediate future
you will read Cobb's stuff.
And you will like it. It
won't be high brow. And
it will give you the low
down. He is out there
now, open for business. So
step right up and make
your wants known. Cobb
will take care of them.
And remember also that
Exhibitors Trade Re-
view is the exhibitor's pub-
lication. It is dedicated to
the protection and promo-
tion of exhibitor interests.
things you, personally,
would find of special interest. We want your sugges-
tions as to what he may report that will be of greatest
value to you.
One thing is certain, you may positively rely upon the
authenticity of the information that Cobb imparts. What
It is your partner and your
champion, ready at all times to go to the front in your be-
half. In turn it is worthy of your confidence and merits
your support. * It is good policy to stick to your friends.
And Exhibitors Trade Review is a true friend to
you.
Page 48
Exhibitors Trade Review
Let's Swap Ideas I
t
Here is an elaborate circus prolog staged at the Opera House, Mansfield, Ohio, for
its showing of Metro's "He Who Gets Slapped." It will suggest simpler and less
expensive presentation along the same lines.
New Style Service Sheet
Metro Issues New Exploitation Books Which Are Planned
To Meet Exhibitors' Needs
A new style of Metro-Goldwyn ex-
hibitors' service sheet makes its appear-
ance with the issue devoted to "The
Way of a Girl."
The new style is in eight pages, news-
paper size, and hereafter will be issued
on newspaper stock. "Everything the
exhibitor needs" in publicity, advertis-
ing and exploitation, is the motto of
the new service, and the one issued
more than lives up to it.
Three pages are devoted to publicity
stories and newspaper features, and in-
clude a large variety of star and pro-
duction cuts ranging from a three-col-
umn special cartoon cut to half-column
star cuts. These include the principals,
Eleanor Boardman, Matt Moore, Wil-
liam Russell and Mathew Betz.
There is also special publicity mater-
ial on Floyd Johnson, heavyweight
prize fighter who makes his first screen
appearance in "The Way of a Girl."
A feature of the new service is spe-
cial women's page material, which
should be easily placed with editors.
Two pages are given to advertise-
ments, which include sixteen ad cuts
or mats ranging from one-column to a
striking five-column display. There
are also four line cuts for advertising
purposes of principals in the picture.
Another page is given over to dis-
playing posters, lobby stills, herald,
window card and hanger, all of which
are unusually striking.
Two pages are given to exploitation,
and include a large variety of excellent
tie-ups and stunts that may be counted
upon to pull business.
The entire exhibitors' service sheet is
arranged to give the best results, being
at the same time most adaptable to ex-
hibitors' purposes. It answers every
suggestion from exhibitors regarding
publicity, advertising and exploitation
material for every type of theatre and
campaign.
An emotional thunderstorm!
Idaho!
Pathe'i new terial Photoplay Senwtion — a thrilling
epoch of the gold rath dayi in TEN ENTHRALLING
CHAPTERS.
Each chapter to Be Pmenled ONCE DAILY only
at II A M^A Xcu> Chapter Each Week at the
FREE! Preview Performance for Boys and'
Girls, 1 2 years and under at 6: 3 o a . m . tomorrow
Elsewhere in thU paper a coupon is published which will en-
title ana Boy or Girl, 12 years otd or leas, to the special preview
program at the NEWMAN THEATER tomorrow morning
at 8-30 Other selected children's movies will also be shown
This is the ad that the Newman Theatre,
Kansas City, Mo., ran to announce the
Showing of the Pathe chapter play, "Idaho."
Tells Patrons
What to Expect
A striking example of a dignified yet
impressive statement setting forth the
virtues of a photoplay is the letter
which Managing Director A. M. Rus-
sell, of Bozeman, Mont., broadcast to
patrons of the Rialto Theatre, announc-
ing the coming of Vitagraph's "The
Clean Heart." As will be seen, Mr.
Russell emphasized the point that it is
"a drama without a villain." This en-
terprising exhibitor assembled a whole
raft of important facts in a few words,
thus :
TO OUR PATRONS :
"The Clean Heart" is unique in
that it is a story of everyday folk,
and yet it is different. While it deals
with today, there is nothing of the drab
or the commonplace about it. It's a
drama without a villain, a romance
without a breath of sex suggestion. It
teaches a powerful lesson without
preaching. It's sheer entertainment.
It has romance, comedy, suspense,
thrills, human interest, marvelous scen-
ic effects. It is pulsating, interest-
compelling, logical, yet replete with un-
expected situations.
"The Clean Heart" has been de-
clared one of the greatest pictures of
the year.
RIALTO THEATRE,
(Signed) A. M'. RUSSELL, Manager
* # #
"It Pays To Advertise"
— Chapter Plays
The management of the Newman
Theatre in Kansas City, Mo., believes
that chapter plays are good box-office
bets. And with the courage of its con-
viction, does not hesitate to tell the
town about them in no uncertain tones.
Recently Pathe's photodrama of
oioneer days, "Idaho," was booked into
the theatre. The accompanying cut
shows the four-column ad that the
Newman ran in the Kansas City Post
to herald its coming.
The expense was amply justified, for
folks flocked in for the opening epi-
sode, and the merit of the photoplay
was sufficient to bring them back for
each succeeding chapter.
Novel Indian Stunt
An Indian head-dress — a head band
from which feathers rise — a novelty
offered exhibitors by the Vitagraph ex-
ploitation department, was used effec-
tively by J. W. Slater in putting over
Vitagraph's "Pioneer Trails" in his
theatre at Leadore, Ida.
April 4S 1925
Page 49
Period Exploitation for "So Big'
Local Tie-Ups Help
Kerrigan Boosts Book Sale
on "Captain Blood"
When J. Warren Kerrigan visited
Buffalo recently, appearing in person at
Shea's Hippodrome in connection with
the run of Vitagraph's "Captain
Blood," produced by David Smith, Vin-
cent R. McFaul, the Hippodrome's
manager, arranged a publicity barrage
that attracted much attention and
lengthened the lines at the box-office.
Mr. McFaul effected a tie-up with
the William Hengerer Co.'s Depart-
ment Store, by which Mr. Kerrigan ap-
peared in the book department one af-
ternoon and personally autographed
every copy of Rafael Sabatini's "Cap-
tain Blood" sold. In return, the store
devoted a large amount of space in its
page advertisement in the Evening
News to an announcement of this ar-
rangement and also furthered it with a
big Main Street window display. It
was the first time that this company had
ever consented to a tie-up on such a
proposition. Not another person could
have got near the book department with
a shoe horn and hundreds of copies of
the Sabatini novel were sold in a few
hours.
The Springborn store, near the Hip-
podrome, arranged a window display of
"Captain Blood" ties, with Mr. Kerri-
gan's photograph and his endorsement
of this apparel on a large card in the
center.
Noted Confection Will Boost
Johnny rimes' Latest
Preparatory to the release of Johnny
Hines' latest, "The Cracker Jack," C. C.
Burr, managing director of East Coast
Films, Incorporated announced that ar-
rangements have been completed with
the Cracker Jack Candy Company of
Chicago, whereby the latter organiza-
tion has agreed to arrange for a nation-
wide tie-up with Johnny Hines' picture.
According to the plan entered into,
the Cracker Jack Candy Company will
print 250,000 counter cards and win-
dow displays showing Johnny Hines
with the famous confection. Two-
thirds of the cards and displays will
show a picture of the star with appro-
priate billing of "The Cracker Jack."
Arrangements have been completed
whereby all the exchanges handling
Hines' latest production will supply the
Chicago office with the play dates on
"The Cracker Jack," who in turn will
First National has arranged a unique tie-
up for "So Big" in the shape of the "So-
Big Gro-Meter" manufactured by Doty
Company, Morristown, N. J. The inven-
tion is an accurate measure for children.
The success of the novel campaign
was still further augmented when
Every book dealer in the city was
asked to put on a "Captain Blood" win-
dow display and there were many at-
tractive exhibits, notably in the down-
town district. Arrangements were
made also to place a Cleveland sedan
at the disposal of Mr. Kerrigan, and
the local agency placed photographs of
the actor and the car in the automobile
section of the newspapers.
notify the jobbers in each territory
where the picture is to be played. The
jobber in turn will get into communica-
tion with the local exhibitor and ar-
range for local window displays and
counter cards in the exhibitors terri-
tory previous to and concurrent with
the run of "The Cracker Jack."
These lithographed cards are being
made on a large and artistic scale and
will afford an excellent means of put-
ting both the picture and the confec-
tion over in big style. Burr's advertif-
ing department is co-operating to its
fullest extent with the candy company
and the result should be a campaign
that will probably find big response on
the part of the exhibitor with favorable
results to all concerned.
The East Coast people report that
they are now negotiating for other ex-
ploitation tie-ups that will be of ma-
terial benefit to those booking the pic-
ture. If they are all as good as this
one. They will guarantee big profits
for anv exhibitor.
Old Costumes Cause Crowds
to Crane Necks
The days of 1800 brought back in
1925.
When Loew's Warfield Theatre in
San Francisco played Colleen Moore in
"So Big" two of the chorus girls of the
Fanchon and Margo stage presentation
"Ideas" were made up in the character
of Selina Peake of the Edna Ferber
story and sent into various department
stores, restaurants, onto the trolley cars
and to parade up and down the princi-
pal shopping districts.
Wherever a traffic policeman was en-
countered the girls stood in the middle
of the street with him asking questions.
In the shopping tours the girls bought
simple little articles costing a few pen-
nies and then left one of the "Loew's
Warfield Newsette" programs with the
salesgirl and those who had gathered
round.
The stunt made each of the San
Francisco dailies and this, after all, is
what the press department wanted.
A teaser stand was used on "So Big."
It will interest the big city exhibitors
who will play this First National Pic-
ture.
Two weeks in advance of the play
date, the stand was posted with only the
words "SO BIG" with an exclamation
mark showing under where the four
sheet date is now posted. Four days
later the words "Edna Ferber's" were
posted on the top section and then,
again four days later, the bottom sec-
tion reading "Colleen Moore" were
posted with the four sheet date when
the regular lithograph stands were post-
ed on the regular locations. The teaser
was used as an extra feature of the
campaign.
A Real "Still" for
"Those Who Dance"
Thousands of people in Philadelphia
who have read volumes about moon-
shine stills and never saw one had the
opportunity of inspecting one at close
range during the week of the showing
of "Those Who Dance" at the Victoria
Theatre, where the Stanley Company,
through the courtesy of the police de-
partment were able to obtain and dis-
play in front of the theatre, a 500 gal-
lon moonshine still which had been
seized and made unfit for use by the
police.
A huge printed sign attached to the
still bore the following inscription :
"This 500 gallon still was seized by
the Philadelphia Police. Whether you
believe in the 18th Amendment or not
see 'Those Who Dance.' "
A Real "Cracker-Jack" Tie-Up
Page 50
Exhibitors Trade Review
The Victory Theatre, Detroit, Michigan,
secured a motor car parade through a
tie-up with the local Buick agency when
the East Coast Films picture, "The
Speed Spook," was shown. Johnny Hines
plays the leading role in this film.
building Bigger
This is a beautiful and effective marquee erected for Metro-
Goldwyn's "The White Sister" when the Lillian Gish photo-
drama played the Capitol Theatre, Dallas, Texas. The man-
agement reported exceptional business.
THESE illustrations offer fair examples of what
showmen in many sections are doing to build
additional patronage for their theatres and their
attractions. The ideas picturized have proven worth.
They are sure winners of extra box-office receipts.
Profit by them, utilize the various exploitation
A good tie-up window
that helped business for
a recent showing of
Paramount's "Peter
Pan." Notice that the
window is in no way
crowded, and that the
window card announc-
ing theatre and picture
is very prominent.
Page 51
Box Office ^gceipti
thoughts to help your show. They may be adapted
to meet your particular needs, and they will suggest
others that will be especially appropriate for your
public. It is also a moral obligation for you to let
others know what you have evolved in showmanship
ideas. It is good policy and good business.
These are the sort ol boards Principal
Pictures used in Los Angeles when its
recent Harold Bell Wright picture "The
Mine With the Iron Door," was shown
there. These boards, are near the studio.
Liggett's Drug Store in
Toledo, Ohio, gave up
its best window space
to a tie-up for Univer-
sale "T h e Reckless
Age" when that picture
recently played the
Temple Theatre. A
popular perfume is fea-
tured in the display.
CONTINUOUS
PHOTOPLAYS
JHTINUOUS
JEAN PAIGE IH
CAPTAIN BLOOD'
PHOTOPLAYS
The Lyric Theatre, Cincinnati, was made especially attrac-
tive for its showing of Vitagraph's "Captain Blood." Note
the painting over the entrance showing the pirate ship, and
also a fac-simile of the Sabatini novel.
When Harry Crandall showed Pathe's "Hot Water" in his
Metropolitan Theatre, Washington, D. C, he sent this trolley
car all over town so that the residents would be sure
to know what he was showing, and when and where.
Page 52
Exhibitors Trade Review
OU Can Use This Exhibitor Aids
p
ress
Stunt Ad in Newspapers Got the
Town Guessing
An "If I Owned This Newspaper"
campaign brought Phil Cohn's East St.
Louis (111.) Lyric Theatre excep-
tionally heavy business when "The Sig-
nal Tower" played there. A melo-
drama of railroad life, "The Signal
Tower" was "made to order" for East
St. Louis, one of the best railroad
towns in the United States.
Cohn started a teaser campaign in
the East St. Louis Journal. The first
ads worked around the questions,
"What's This Talk About Phil Cohn
and The Journal?" and "Is There Any-
thing To This Talk About Phil Colin
and the Journal?"
As Cohn has many other business
interests in addition 'to the $750,000
worth of theatres he controls, and as he
is known as a "shooter" who will enter
any field of business, East St. Louis
began to believe its leading showman
might be using this means to announce
that he had taken over the town's lead-
ing newspaper.
Further teaser ads fanned interest in-
to flame. "There Must Be Something
In This Talk About Phil Cohn and The
Journal" and "Phil Cohn Will Have
Something to Say About This Talk
Linking His Name With the Journal —
See Tomorrow's Journal" — ads such
as those materially increased interest
in the steam-up.
"Tomorrow's paper" contained a
striking two-column ad, signed by
Cohn, stating that he believed he owed
it to his friends to clear up this talk
in which the Journal and he were link-
ed.
The use of striking posters such as were
put out for Ben Schulberg's "White Man"
arouses the interest of potential patrons
and helps solve the empty seat problem.
In a three-quarters page ad on Sun-
day, Cohn explained. "If I Owned
the Journal, I'd Use Every Line Of Its
Space Today To Tell East St. Louis
That It Will See One of the Best
Shows It Has Ever Seen," ran Cohn's
ad. "For ten years, I've been identified
with the show business. Now I'm urg-
ing you to see the best show I've offered
East St. Louis in that time. It's 'The
Signal Tower', etc."
In addition to this striking news-
paper campaign, Cohn used 8,000 orig-
inal heralds in a house-to-house and
direct mail campaign. He also billed
East St. Louis heavily, using more than
his ordinarily generous amount of
"outside paper."
Book That Means Some-
thing Put Out by
Vitagraph
Barran Lewis, Director of Advertis-
ing and Publicity for Vitagraph, sent
out a campaign book which is unique
literature for motion picture exhibitors.
It's the press book on "School for
Wives".
Artistically, the book is a gem. The
cover is of Chinese gold leaf, hand
made, and the photographic reproduc-
tions and art designs, the work of Mor-
gan Bryan, Art Director of Vitagraph,
are printed from direct plates on Jap-
anese shadow paper. The paper
throughout is of rough linen finish, the
production of artistic effects on this
material being made possible by use of
the offset process in printing.
Besides its uncommonly attractive
appearance, the book is designed pri-
maril}' for utility, and, to an unusual
degree, text is subordinated to illustra-
tion. There is a generous showing of
production stills and the book carries
also portraits of stars and featured
players in forthcoming Vitagraph spec-
ials.
* * *
A Friendly Enemy
S. J. Stebbins, managing director of
the Liberty Theatre, Kansas City, Mo.,
is not letting the radio cause him sleep-
less nights. He makes arrangement
with the local broadcasting station to
give a little talk about his coming pro-
ductions to listeners-in.
Every time he has an exceptional
production booked Mr. Stebbins goes
down to the WHB broadcasting sta-
tion and gives the announcer a few
hundred words of real live copj
The Piccadilly Theatre, New York, didn't overlook a single
bet in its wide and varied exploitation campaign for Universal'^
"Oh Doctor." Here is a cut-out and a panel that pulled.
Manager Richmond, Jefferson Theatre, Springfield, 111., made
a mystery out of "He Who Gets Slapped" when he showed the
exceptional Metro photoplay. A clown bally was also used.
April 4 1925
Page 53
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
"SACKCLOTH AND
SCARLET"
Paramount Photoplay. Adaptation of George
Gibbs' Novel by Tom Geraghty, Jules
Furthman and Julie Heme. Director,
Henry King. Length, 6,723 Feet.
CAST AND SYNOPSIS
Joan Freeman Alice Terry
Stephen Edwards Orville Caldwell
Polly Freeman Dorothy Sebastian
Samuel Curtis John Miljan
Miss Curtis Clarissa Selwynne
Beatrice Selignac Kathleen Kirkham
Etienne Fochard Otto Matiesen
Jack Jack Huff
Polly Freeman, under an assumed name, seeks ad-
venture in Paradise Valley when supposed to be
visiting ner aunt. She makes advances to Stephen
Edwards, a dry larmer interested in desert reclama-
tion. At the end of a day with him, she rejects
his suggestion that it is time to "hit the home trail"
and insists upon seeing the moon rise. They do.
Polly returns home that night and confesses to Joan,
her sister. Joan takes Polly abroad where the child
is born Polly deserts both Joan and the baby which
Joan rears, scorning to make explanations. In Wash-
ington Joan meets Stephen, now a Congressman. They
love, but Polly reappears most inopportunely, and
Joan insists that they marry. Later Polly dies, and
there is promise of happiness for Joan and Stephen.
A DULL and uninteresting photoplay,
"Sackcloth and Scarlet" sadly needs any
prestige that may accrue from the popular-
ity of the novel. Its climax is quite obvious
from the first flash, the story is improbable
and the characters impossible. It may just
get over as a mediocre program picture on
the strength of the title and Alice Terry's
name.
The continuity is jumpy, there are mam-
gaps in the story and things happen for no
apparent reason.
The scene showing Polly vainly striving
to lure Stephen into a sort of nymph and
faun dance at Mirror Lake is little short of
ludicrous, and Stephen himself is portrayed
as sufficiently a moron to dash out intc the
desert in the dead of night to pluck a few
weeds as the initial step toward building a
home for his prospective bride.
The picture is devoid of anything re-
motely approaching action, and the cast is
not equal to the expression of varying emo-
tions through facial change.
Perhaps the best scene in the picture is that
where Stephen calls on Joan amid luxurious
surroundings, and little Jack accidentally pulls
off the Congressman's ready-made cravat.
Alice Terry makes an appealingly beauti-
ful figure as the self-sacrificing sister, and
she does all that is possible with the part
assigned to her. The director has made
much — too much — of her beauty, and the
picture is jammed with any number of the
closest sort of close-ups.
Stephen Edwards as the harmonica play-
ing Westerner fails to register either as
lover or as "strong, silent man." However,
he is a personable hero, and in a more
human role will probably deliver a convinc-
ing characterization.
Dorothy Sebastian portrays the peculiar
character of Polly in a peculiar way. It is a
difficult matter to photograph the mental
condition which in the novel played havoc
with Polly's soul, and Miss Sebastian suc-
ceeds merely in making Polly an utterly dis-
agreeable little ingrate for whom there is no
whit of sympathy.
The best exploitation angle is a tie-up with
the novel. And the fact that Alice Terry is
the star will help materially.
"ON THIN ICE"
Warner Brothers Photoplay. Author, Alice
Ross Colver. Director, Mai St. Clair.
Length, 6,200 Feet.
CAST AND SYNOPSIS
Chuck White Tom Moore
Rose Lore Edith Roberts
Dapper Crawford William Russell
Dr. Jackson Theodo'e Von Eltz
Harrison Breen Wilfred North
Forger Gertrude Robinson
Gangster Jimmy Quinn
Rose Lore falls under suspicion when a bank is
robbed and the vice-president demands that she be
punished. She is convicted De'ectives trS'I h~r
in hope of finding the loot. Dapper Crawford, who
planned the robbery, gets his henchman, Chuck
White, to pose as Rose's long-lost brother. Chuck
falls in love with Rose. While Chuck and Dapper
are fighting, a gangster shoots Dapper. The latter
tells the police the truth of the whole mat'er,
proving that the bank president is the real crook.
Rose weds Chuck White.
A LIVELY crook melodrama in which
Tom Moore is seen at his best, an excel-
lent program attraction with strong audience
appeal, "On Thin Ice" should prove a win-
ning box-office asset for the neighborhood
and smaller theatres.
These mystery melodramas with an in-
nocent heroine unjustly suspected and a crook
hero, who redeems himself in the eyes of
the law and everyone else concerned, gen-
erally please the average movie fan, and
when, as in this case, the romantic angle is
cleverly developed and maintained, there is
every reason for believing that the feature
will find favor with all admirers of under-
world stories.
One thing distinctly in the picture's favor
is the fact that it starts right out along
original lines. Two crooks throw a bag of
plunder looted from a bank over a fence.
Rose Lore finds it, turns it over honestly
enough to the owners, and behold — it is filled
with nothing but rubbish. The consequence is
that Rose is railroaded to jail for a month.
Here the girl eets all the symnathy an
audience can possibly muster, you know she
isn't to blame, and interest in the succeeding
events never flags. One of a pair of night-
prowlers poses as Rose's long-lost brother
in order to discover what she has done with
the loot, both being fully convinced that she
has planted the stuff.
The chap who takes the brother part falls
in love with the girl, gets disgusted with his
criminal career, determines to reform and
does so. with satisfactory results all around.
In the long run it turns out that the vice-
president of the bank is the guilty party, a
good surprise angle which is well worked
out.
The action is smooth and travels at a
brisk pace. Tom Moore is his usual smil-
ing, good-natured self in the role of hero
Chuck White, which he plays with consider-
able dash and spirit. Edith Roberts regis-
ters as a very charming heroine, giving an
exceedingly natural and appealing portrayal
of Rose Lore. William Russell is a thor-
oughly convincing gang leader and adequate
support is accorded the principals by other
members of the company.
The photography throughout is of the best
quality, including some well filmed interiors,
striking deep sets and artistic exteriors, with
effective lighting.
You have a good tHe to exploit. Plav
up Tom Moore and Edith Roberts, both of
whom are strong favorites with the fans.
Stress the underworld atmosphere, the de-
cisive thrills and love interest.
"RIDERS OF THE
PURPLE SAGE"
A Fox Photoplay. Author, Zane Grey. Di-
rector, Lynn Reynolds. Length, 5573 Feet.
CAST AND SYNOPSIS
Jim Lassiter Tom Mix
Millie Erne Beatrice Burnham
Lew Walters Warner Hand
Judge Dyer Warner Oland
Jane Wethersteen Mabel Ballin
Bern Venters Harold Goodwin
Bess Erne Marian Nixon
Fay Larkin Dawn O'Day
Oldring Wilfred Lucas
Millie Erne is disgruntled with her lot and tells
her husband so. She encourages the attentions of
Lew Walters, a local lawyer, who is finally hounded
out of town. When he is chased out, he forces
Millie to accompany him, taking her young daugh-
ter _ as well. Jim Lassiter swears vengeance and
dedicates his life to track down Walters and his
cohorts. He gets them all but Walters who has
moved to another town and achieved a position of
some trust as a county judge. Lassiter also comes
to the town but fails to recognize Walters. Jim
falls in love with Jane Wethersteen, who tells him
that the judge and Walters are one and the same;
and that Millie is dead. Jim gets Walters and
there is a happy ending.
^ANE GREY is a writer with a vivid style
^ and "Riders of the Purple Sage" is a
virile story with plenty of punch, and like the
most of his tales vibrant with the breath of
the great open spaces. There is action galore
and a generous sprinkling of romance, two
love stories being woven into the texture
with pleasing effect. There is a manly and
upstanding hero, a sinister villain and a
charming heroine. They run pretty true to
type according to the most approved formula
of cinema entertainment. It should prove a
popular box-office attraction.
The scene in which Lassiter, after learning
learning that Judge Dwyer is the same Lew
Walters who kidnapped his sister and her
child, strides into the court-room and picks
him off with fine precision, is gripping and
dramatic in the extreme. Mix, of course,
does some of his remarkable stunts and usual
fre nzied riding that has made his name fam-
ous from coast to coast. Then there is the
usual fistic encounter that inevitably finds its
way into every Western and not a few thrills.
In a word, "Riders of the Purple Sage" has
all the ingredients of popular Western melo-
drama and a better story than is usually
found in this type of picture.
Tom Mix plays the role of the redoubtable
Lassiter with vigor and conviction, and he
has an opportunity to employ quite a bit of
his athletic skill and a fine chance to demon-
strate his wonderful horsemanship. Mabel
Ballin as the girl gives a wistful and appeal-
ing impersonation while Warner Oland
makes Lew Walters a cold-blooded and
sinister figure. Others who are deserving
of mention are Wilfred Lucas and Dawn
O'Day.
Exploit this as a rip-roaring Western
melodrama, play up Tom Mix to the limit
and mention the fact that Zane Grey is the
author. A book tie-up with your local book-
man should be readily arranged with profit
to the dealer and the exhibitor. The photog-
raphy is excellent and there are some splen-
did long shots.
Feature the names of Mix and Zane Grey;
both have exceptionally large -followings
among picture playgoers.
Page 54
Exhibitors Trade Review
"THE MAN IN BLUE"
Universal-Jewel Photoplay. Author, Gerald
Beaumont, Director, Edward Laemmle.
Length, 5,634 Feet.
CAST AND SYNOPSIS
Tom Conlin Herbert Rawlinson
Tita Sartori Madge Bellamy
Gregorio Vitti Nick de Ruiz
Carlo Guido Andre de Beranger
Tony Sartori Cesare Gravina
Pat Malone Jacnie Morgan
Morna Malone Dorothy Brock
Cesare Martinelli D. J. Mitsoras
Mrs. Shaughnessy Carrie Clark Ward
Mr. Shaughnessy C. F. Roark
Officer Tom Conlin, on beat in Italian quarter,
falls in love with a florist's daughter, Tita Sartori.
Because Tom is rearing two children Tita thinks
he is married. She is wooed by a Dago politician
of considerable wealth. A Neapolitan youth is also
in love with Tita but is slain by one of the poli-
tician's henchmen. The politician kidnaps Tita and
confines her in his apartment. She is rescued by
Tom, who captures the murderer after a fierce
battle. Tita learns that Tom is single and admits
her love for him.
O ERBERT RAWLINSON'S athletic
form looks good in a cop's uniform and
as the hero of this picture he fills the bill
in every particular. It's a colorful little
story of New York's Italian quarter, melo-
dramatic in the extreme and stretching the,
probabilities quite a bit, but on the whole a
film with fair audience appeal, although it
cannot be said to register up to the high-
water mark of the Jewel brand.
As far as atmosphere goes, Director Ed-
ward Laemmle achieves very artistic, and
what is still better, exceedingly natural re-
sults. The backgrounds are admirable and
the Celtic and Italian figures that flit to and
fro impress you as being "real folks."
They are cleverly contrasted characters with
unfailing human appeal about them and you
"quickly get their sympathetic range," so to
speak, and fall right in line with their varied
joys and sorrows.
The plot material is slight and it is all
the more to the credit of director and play-
ers that they manage to keep its interest
alive through snappy action and brisk act-
ing from start to finish. The highbrows
may not care greatly for this feature, but it
should run up a respectable box-office score
in the neigborhood and smaller theatres.
There are a few crisp comedy touches here
and there, but on the whole it looks as
though the humorous element has been un-
duly sacrificed to the melodramatic. Where
an Irish hero is concerned one looks for a
more pronounced comedy angle than is mani-
fested anywhere in "The Man in Blue."
But nobody will find fault with the big
scene in which cop Tom Conlin asserts his
physical prowess by wading in, club in hand,
and quelling a restaurant riot started by the
gangsters on whom his Italian politician rival
relies. Tom wins out in satisfactory style,
arrests the murderer and gets the girl, a very
pleasing climax and splendidly staged.
Herbert Rawlinson's numerous admirers
will surely O.K. their favorite's work in the
role of Tom Conlin. It is an excellent charT
acterization, full of pep and ginger. Madge
Bellamy is delightful in the part of the dark-
eyed Tita, fully equal to the emotional de-
mands of the situations in which she is cast
and always fascinating. Unlimited praise is
due the artistic portrayal of Tony Sartori
by that accomplished actor, Cesare Gravina,
and the support as a whole is effective.
There are many fine slum shots and the
photography offers well-filmed interiors, as
well as neatly posed closeups of the princi-
pals. The lighting throughout is faultless.
You should be able to interest the police
departments wherever this film is shown. It's
a good boost for the men in blue. Stress the
love angle, the lively action, hand-to-hand
scraps and play up Herbert Rawlinson and
Madge Bellamy.
And a little ingenuity on your part will get
the local police department behind your show-
ing of the film.
"THE MANSION OF
ACHING HEARTS"
B. P. Schulberg Photoplay. Director, James
P. Hogan. Adapted from Harry Von Til-
zer's Song, by Frederick Stowers. Length,
6142 Feet.
CAST AND SYNOPSIS
Pauline Craig . . . Ethel Clayton
Martha Barbara Bedford
A City Girl Priscilla .Conner
John Dawson Philo McCollough
A City Boy Edward Delaney
Bill Smith Cullen Landis
Martin Craig Sam de Grasse
Believing his wife unfaithful, Martin Craig sends
her and their child awav. The mother loses the child
in a boat that drifts away and, thinking it drowned,
becomes matron of a home for friendless girls. The
boy is found and raised by the father as a stranger,
nameless. Through her work of helping the down-
trodden, Craig's wife returns only to face her son
who had sworn vengeance upon the mother who
had brought him into the world without a name.
With Craig's cunning a mob decides to drive the
mother out of town when she finally compels Craig
to publicly admit the truth and restore her and her
son to their former position of respectability. A re-
union follows.
WITH plenty of fine scenery as a back-
ground, this makes a fairly good pro-
gram melodrama. The action and settings
pull it across, for the plot is incoherent at
times and some of the scenes appear jum-
bled. The story will appeal to small-town
audiences and should draw well because of
the popularity of the song from which it is
adapted.
The drawing power of the picture lies in
the cast. With Ethel Qayton, Barbara Bed-
ford, Cullen Landis and Sam de Grasse fea-
tured, all of whom are known, the tale is
rounded out nicely. The scenery is unusu-
ally attractive and there are several thrills
which supply action of a sort that is always
enjoyed. Most audiences will like the pro-
duction because of its fine settings, although
the plot will confuse many at times.
The story is based on the usual family
difficulties where love is divided. This fur-
nishes the human interest angle with settings
that help to make the play interesting. Pho-
tographers certainly had abundant oppor-
tunity to portray their skill in the island sur-
roundings of the "mansion." This, with the
old love story that is ever new, and the sen-
timental ironies of fate entering into home
life, is always well received by the average
audience. The plot is full of sentiment and
color.
Women will like this picture best. It has an
appeal to womanhood that most men will fail
to understand. The struggles of a woman
fighting her way alone, the trials of a wife
who tried to be true but was misjudged, and
her ultimate triumph, sounds a note of satis-
faction and pride that every woman enjoys.
For this reason alone, women will urge their
friends to see the picture. The title is sug-
gestive of a love plot that usually satisfies
and thrills womenfolk.
The thrills of the play are well depicted.
For a mother who had just been evicted from
her home to see her only child drifting out
to sea in a small boat, beyond help, supplies
a tense moment. Ethel Clayton, in the lead,
has a big emotional part which she plays up
welL Sam de Grasse, as the villainous hus-
band, assumes his role splendidly, despite the
fact that the story ends in a reunion that is
contrary to the wishes of the audience.
Exploit this play by advertising it as the
story of the popular song. Feature Ethel
Clayton and Sam de Grasse. Show pictures
of the boat at sea, the. mob scene of the
town's folks determined to drive an unfaith-
ful wife out of their midst. Play up the son
turning against his mother because of his
father's deceit. Run stories telling about the
heart-aches of broken homes because of mis-
understanding and mistrust of both husband
and wife. Advertise the play as having a
moral slant that will get under the skin
of everybody and make a special drive to
get women to talk about the picture.
"SALLY"
First National Photoplay. Adapted from Guy
Bolton's Musical Comedy. Director, Alfred
E. Green. Length, 8694 Feet
CAST AND SYNOPSIS
Sally Colleen Moore
Blair Farquar Lloyd Hughes
Duke of Checkergovinia Leon Errol
Pops Shendorf Dan Mason
Otis Hooper James T. Murray
Rosie Lafferty Eva Novak
Jimmy Spelvin Ray Hallor
Sascha Commuski Carlo Setups
Mrs. Ten Brock Myrtle Stedman
Richard Farquar Captain E. H. Calvert
Mine. Julie Du Fey Louise Baudet
Sally, an asylum waif, is adopted by an old danc-
ing teacher. The teacher later loses all her pupils
and Sally, in order to help her out gets a job as
dish-washer in a cafe run by Pops Shendorf. The
Duke of Checkergovnia, who has fallen on hard
t'mes, also goes to work for Pops as a waiter. Blair
Farquar, wealthy young society man, meets and is
attracted by Sally. A theatrical gent hires Sally to
dance at the Farquar home in the place of a famous
Russian dancer who disappears. Sally makes a tre-
mendous hit, but when her real identity is exposed
Blair's father orders her out. In the finale, how-
ever, Sally becomes a recognized star and she and
Blair are united.
T^ROM first to last "Sally" is a scream of
laughter and bully entertainment! Di-
rector Alfred E. Green has done wonders
with this light musical comedy plot, in which
Colleen Moore does the best work of her
career, with the clever characterizations of
Leon Errol and Dan Mason standing out
in bold relief.
No exhibitor need be afraid to book this
feature. It possesses genuine audience ap-
peal and real box-office values, the sort of
stuff that scores a hit with young and old
alike.
As a stage attraction "Sally" went over
big and the indications are that the screen
version will prove even more popular. The
little alley heroine wins sympathy from the
start and holds it to the finish. The low
comedy episodes are immense in their
clean, crisp humor, yet all through the pro-
duction you never lose touch with the
pathetic strain.
Take Sally's interview with the theatrical
booking agent for instance. There's loads of
fun in that incident, but you can't help feel-
ing sorry for the kid just the same. And
later on, when she wrestles bravely with the
dishes in old Pop's cafe, she never fails to
earn your pity, even while Leon Errol, in
the role of the duke-waiter, is getting the
laughs with his smashing falls performed on
india rubber ankles.
The picture's big scene is that in which
Sally successfully impersonates the Russian
dancer. This is a really beautiful set, gor-
geously mounted and replete with wonderful
lighting effects.
Miss Moore has never appeared to better
advantage than in her portrayal of the gut-
ter brat who finally reaches stardom. Whether
as the foundling, ready to scrap with the
other alley kids, or wearing gems and regal
gowns as the supposed international vamp,
she is charming and wonderfully appealing.
Leon Errol shines brilliantly in the role of
the erstwhile duke, Dan Mason is great as
the elderly Pops and the support is adequate.
The photoplay throughout is of first qual-
ity. There are many handsome interiors, fine
closeups and a numbers of excellent long
shots.
Play up Colleen Moore and Leon Errol
in your exploitation. Praise the picture's
racy comedy, intense pathos and romantic
appeal. Refer to the success of the musical
comedy from which the film was adapted.
You may also tie-up with various music
shops not only on the musical numbers from
the stage success, but on the various "Sally'
songs that have appeared coincidentally with
the photoplay. There is also a good tie-up on
the photoplay edition of the book "Sally."
April 4, 1925
Page 55
"A BROADWAY
BUTTERFLY"
Warner Brothers Photoplay Author, Darryl
Francis Zanuck. Director, William Beau-
dine. Length, 6,700 Feet.
CAST AND SYNOPSIS
Irene Astaire Dorothy Devore
Cookie Dale Louise Fazenda
Charles Gay Willard Louis
Crane Wilder , John Roche
Ronald Steele Cullen Landis
Thelma Perry Lilyan Tashman
Stage Manager Wilfred Lucas
Riding Mistress Eugene Gilbert
Mrs. Steele Margaret Seldon
Irene Astaire comes to the city and obtains a
place as chorus girl. She is befriended by Cook e
Dale, who knows the ropes thoroughly, and falls in
love with Ronald Steele. Crane Wilder schemes
with Thelma Perry to win Irene. Cookie spoils
Wilder's game, but Ronald Steele is disgusted when
he sees Wilder leaving Irene's apartment. Irene,
discouraged, determines that she will follow the
primrose path. But Cookie takes her to her mother's
home and Irene and Steele are finally united.
'T'HE night life of Broadway is set forth in
■"• dazzling style in this picture, which is
lavishly produced, elaborately mounted and
will .probably please those who like the
"jazz" stuff. It's sensational, all right, and
exhibitors who cater strictly to the family
trade would do well to give it "the once
over" before booking the film.
But there is no denying the artistic atmos-
phere of the feature. Of course, the country
maiden who suddenly strikes Broadway and
becomes involved with nasty men who try
to lead her along the primrose path is a
sufficieEtly familiar figure on the screen, and
taking it altogether the plot proceeds along-
conventional lines. Yet there's lots of action,
plenty of ginger and Director William Beau-
dine has displayed his usual good judgment
so far as putting spice and color into the
footage is concerned.
The back stage stuff is excellent, better
dressing room shots have never been filmed,
and the chorus girl rehearsals are the real
thing, tensed up to the 'steenth degree.
Among the big scenes may be mentioned
those on the Amsterdam Roof, and the
Greenwich Village episodes, all of which
are filmed with wonderful accuracy of de-
tail. Director Beaudine has missed no chance
to display the physical charms of the femi-
nine members of the cast and truth compels
the admission that they are well worth dis-
playing.
Put in a nutshell the sum up of "A Broad-
way Butterfly" amounts to just this : It is col-
orful, amusing, here and there sexually sug-
gestive, but never quite hopping over the
moral borderland, or close enough to war-
rant interference on the part of the censors.
As regards the acting Dorothy Devore
registers as a very charming heroine, too
much praise cannot be awarded Louise Fa-
zenda for her excellent characterization of
the volatile Cookie Dale, and Cullen Landis
figures as a likeable lover. The support is
well balanced.
Deep sets have been utilized with fine ef-
fect in filming the interiors, the exterior
scenes are beautifully handled, the long shots
are perfect and better lighting could not be
desired.
You have a good title to draw with. If
your patrons want the "jazz" stuff, with high-
ly illuminated Broadway lights on the side, a
dash of comedy and romance to fill up with,
"A Broadway Butterfly" should go good in
the exploitation field. A dance prologue
might help matters considerably.
There are several names that are also
worthy of exploitation. Dorothy Devore,
Louise Fazenda, Willard Louis and Cullen
Landis have their admirers, and when folks
know they are playing at your theatre the
fact will echo at the box-office.
"CONFESSIONS OF
A QUEEN"
Metro-Goldivyn-Mayer Photoplay. Director,
Victor Seastrom. Adapted from Alphonse
Daudet's Novel, "Kings in Exile," by Agnes
Christine Johnston. Length, 5,809 Feet.
CAST AND SYNOPSIS
The Queen Alice Terry
The King Lewis Stone ,
Prince Alexei ) John Bowers
Eleanora Eugenie Besserer
Sephora Helen D'Algy
Prince Zara Frankie Darro
Duke of Rosen Joseph Dowling
King Christian of Illyria, a small, decadent em-
pire, gets married to Princess Fredericka, a beauti-
ful girl, but does not relinquish attentions to
Sephora. His marriage, as his conduct, is dis-
approved by Prince Alexei, the king's cousin.
When the king brazenly rides through the streets
with a new mistress, the populace reaches its great-
est unrest and a revolution follows. Fleeing to exile,
the king is willing to abdicate, but the pride of his
wife prevents it. Later he relinquishes his throne
to Alexei, after escaping plots to poison him. The
king and his wife decide to live their happy
existence in exile, in Paris.
TTERE'S a good program attraction with an
appeal'ng title. In the hands of a good
cast, the picture is also well directed. Of
course, much of Daudet's original novel is
eliminated, chiefly, perhaps, because of the
screen's limitations. But the plot is interest-
ing, has a humorous angle, and despite its
unpopular ending, will please the average
audience.
With Alice Terry and Lewis Stone in the
cast the production has pulling power. Most
of the fans, and particularly women, should
follow this with liberal patronage The story.is
old, but its new title enhances its value. The
film generally is a creditable portrayal of an
interesting subject. And both Alice Terry and
Lewis Stone ably depict the royal character
roles, which Victor Seastrom rounds out with
considerable skill.
The comedy vein which is so subtly woven
into the action of the story livens up things
considerably, and the demeanor of a king
who boasts "that his heart is greater than
his reign," reveals nn interesting angle.
Casting power to the discard, forgetting con-
vention, belittl ng aristocratic dogmas by
living the plain, simple life of an ordinary
man, the king forces many laughs with his
unkingly conduct. Especially when he publicly
rides with a mistress, which breaks his peo-
ple's patience and a revolution follows.
Lewis Stone is one of the 'most accomplishd
actors on the screen and he gives a splendid
impersonation of the king, faithfully depict-
ing the royal dignity of this monarch who
found more pleasure in making love than in
wielding the scepter. It is a characterization
that shows the result', of fine dramatic under-
standing and sympathy. Of course, Alice
Terry, possessed of her feminine charm, truly
does justice to her part as the queen. And
the average audience will be quick to note the
well balanced cast selected for this production.
It is particularly pleasing to see the under-
lying love story woven throughout the plot,
which only Daudet's pen could have supplied
so skilfully. And here is action, too, for dur-
ing the revolution and while in exile, the
revolutionists' plot to poison their ex-king
furnishes abundant material for holding in-
terest. It' is just an interesting story, well
told, and is somewhat of a departure in screen
presentations.
The settings are unusually rich and attrac-
tive, the direction is excellent and the photog-
raphy is a page from nature. The director and
cast have combined their talents to make this
a picture very much worth while and alto-
gether out of the ordinary. ' .
Feature Alice Terry and Lewis Stone in
your exploitation. Show stills of the drunken,
good natured king, who'd rather be one of the
people than a royal monarch. Interest wom-
en by urging them to come and hear the "con-
fessions" which wrecked a throne and brought
about a revolution. But feature the comedy
of the play. It is more appealing than its plot.
"ONE WAY STREET"
First National Photoplay. From the Story by
Beale Davis. Adapted by Earl Hudson.
Director, John Francis Dillon. Length,
Seven Reels.
CAST AND SYNOPSIS
Bobby Austin r>„„ T „„„
Lady Sylvia Hutton . Anna Q. NUsson
Q-A/raIiC1lThompson Dorothy Camming
Sid Edward Hutton Lumsden Hare
Kathlee Lawrence Mona Kingsley
John Stuart Thomas Holding
Lady Sylvia Hutton's social supremacy is beinsr
challenged by Lady Frances Thompson, and her
sway over Bobby Austin, a younR American, is
being lessened by Elizabeth Stuart. Bobby
tails madly in love with Sylvia, and asks her
to divorce her husband and marry him. She re-
fuses, and Bobby breaks off the friendship. Lady
Sylvia outraged, makes it appear that Bobby has
cheated at cards, and then orders him from her
home. He discovers her duplicity and confronts her '
with it She flies into a violent rage. She sud-
denly changes, her beauty fades, leaving her a
wrinkled old hag. She confesses that her youth
has been restored through an operation. She admits
having framed him at cards, and Bobby and Eliza-
beth nnd happiness together.
JT is extremely doubtful whether "One Wa>
Street" will prove a successful box-office
attraction, for it appears to be sadly lacking
m what is known as audience appeal. If we
are to accept Shakespeare's definition of the
drama— that it is the holding of the mirror up
to nature— it is difficult to classify First
National's latest contribution to the silent
drama, for we must confess that it has little
in common with either nature or us poor
mortals. It is replete with absurdities and
strained situations, the characters fail to carry
conviction and the story is pathetically weak.
The machirery in this production not only
creaks but groans laboriously. It spems a nity
that a cast of such excellence and a produc-
tion of such beauty should have been squan-
dered on a story so palpably absurd and in-
consequential.
The theme is one that is not new to the
screen. The note of rejuvenation was first
sounded in "Black Oxen," and has been re-
peated many times since with varying success.
The business of bringing youth and beauty
to a withered and faded beauty on its face
value is not easy to digest and we can think
of no other picture in which the thing has
been more badly muffed than in this instance
There is not a hint that Lady Sylvia is any-
thing other than she appears and then sud-
denly we are asked to accept the fact that she
is an elderly woman who has found the magic
fount which Ponce de Leon searched for in
vain so many years ago.
Anna Q. Nilsson plays Lady Sylvia in her
most tragic and emotional manner. The role
is not one well suited to her talents, and in
her endeavor to bring out the note of tragedy,
she overacts her part.
Ben Lyon is the youth who arouses the fire
of youth in the breast of the re-made woman,
and it is difficult to understand how such a
vapid youth could inspire anything except
boredom and ennui. His playing is all of one
piece, and not of the best quality at that.
Marjorie Daw is sweet and winsome in an
insignificant part, but then Miss Daw is al-
ways that. Dorothy Cumming and Mona
Kingsley contribute excellent supoprt.
The director has provided a lavish and
artistic sett.ng for the story, and it is evident
that he has gone to some pains to achieve the
correct atmosphere. The photography also is
excellent, but the titles are strained and arti-
ficial.
Play up the names of Anna Q. Nilsson,
Marjorie Daw and Ben Lyon. Do not promise
your patrons too much with regard to the
story for they are certain to be disappointed.
The title has little or no bearing on the story.
Page 56
Exhibitors Trade Review
The 'Bic^ Little Feature
The Love Bug"
Pathe 2 reels
The gang succumb to the lure of Spring when
love is in the air, but are unable to quite measure
up to their girls' ideal of manly pulchritude, so they
decide to pay a visit to a beauty parlor where one
of the boys is employed. They almost wreck the
establishment and escape the arm of the law.
Another of the "Our Gang" comics,
"The Love Bug," is quite up to the high
standard which Hal Roach has set for
himself in this series of sketches dealing
with juvenile pranks. "In the Spring a
young man's fancy lightly turns to
thoughts of love" and even "the gang" are
not immune to the call. But they decide
that they are in need of a little added
physical charm to make an impression
with the young ladies of their choice. How
they start out to accomplish their mar-
vellous transformation supplies the basis
of the story and yields a maximum num-
ber of laughs. Joe, the "Fatty" of the
group, presents an especially ludicrous fig-
ure after undergoing a rigorous reduction
cure. The only thing that shrinks is his
clothing, and to add to his misery, the
boys turn the hose on him.
The "Our Gang" comedies occupy a
place in the world of screenland distinctly
their own, and enjoy deserved popularity.
If you have not booked any so far, you
have overlooked a sure bet. Play up the
name of Hal Roach, who is responsible for
the series.
* * *
"Breaking the Ice"
Mack Sennett- Pathe 2 reels
Two icemen spend their vacations at a swell re-
sort where they meet an heiress and her maid.
After a series of comicalities they are ejected for
non-payment of their bills and return to the ice
wagon. There is a surprise ending in which Ralph
Graves proves to be the college football hero who
trains on an ice-wagon. He clinches with the hero-
ine on the football field after winning the big game.
There is nothing out of the usual about
this comedy, but it will serve to diversify
your program, and while it may not regis-
ter very highly, it will nevertheless prove
acceptable to most audiences.
There is one good laugh, at least and
that is where Ralph Graves jumps off the
dock to rescue the heroine's dog and
scrambles ashore in a suit that shrinks so
rapidly that there is very little left of it
by the time he gallops back to his hotel
with a raft of shouting hoodlums at his
heels.
The surprise ending is rather well done,
for after the heiress discovers her hero on
the tail of an ice wagon she is somewhat
disillusioned. Then there is the scene where
Ralph wins the big game, and the final shot
of the heroine dashing out on the gridiron to
embrace him while the crowded stands
roar approval.
A tie-up with the ice company would
help this one. Have all the wagons carrv
banners announcing your picture. The suit
shrinking episode offers a chance for a
screamingly funny bally.
* * *
"Hello Hollywood"
Educational 2 reels
Lige Conley starts off for Hollywood to make his
fortune. It is a long distance from property man
to stardom, but Lige finally sceures a job in the
former capacity.
This is without doubt the funniest com-
edy that Lige Conley has done in many
a moon. It is one long howl from the
opening shot until the final fade out It
has action, a number of ludicrous situa-
SHORT SUBJECTS REVIEWED
IIS THIS ISSUE
Arizona's Grand Canyon (Iris)
At the Zoo (Pathe)
Alice Solves the Puzzle
(Winkler)
Breaking the Ice (Pathe)
Egypt (Historical)
Film Facts (Red Seal)
Hair Cartoon (Red Seal)
Hello Hollywood (Educational)
He Who Gets Rapped (F.B.O.)
Hodge Podge (Educational)
Judge's Crossword Puzzle
(Educational)
Love Bug, The (Pathe)
Mellow Quartette, The
(Educational)
Pathe Review No. 14
Powdered Chickens ( Universal)
Red Pepper (Educational)
Shakespeare in Memoriam
(Red Seal)
Tenting Out (Universal)
Tempest Cody's Man Hunt
(Universal)
Voice of the Nightingale, The
(Educational)
'Red Pepper"
tions and an entirely new line of gags.
Upon his arriva-l in the center of the mo-
tion picture industry he matches his wits
against those of a tough studio doorman
with the doorman coming off second best.
Lige crashes the gate and a hot chase en-
sues. After securing a job as a "Prop"
man, he causes no end of terror by toting
a leaking can of explosive powder around
the lot. There is a desperate and frenzied
plunge for safety with Lige making his exit
in an aeroplane.
"Hello Hollywood" is good, honest-to-
goodness comedy that will set any audi-
ence in a roar.
OfieKQuse^pfi FEATURETTE5
announces *hat
"A DAY WITH THE GYPSIES" one of
their "Gems of the Screen" series, is play-
ing the Rialto, Broadway, New York City,
this week.
A beautiful reel, handled in a novel manner.
Edwin Miles Fadman, Pres.
1600 Broadway. New York City.
Educational-Mermaid 2 reels
This one centers about a drug-store clerk who tries
to boom his boss' business by spreading about a
lot of itching powder in order to sell an itching salve
that the boss has prepared.
Al St. John is an acrobat as well as a
comedian, and he has never been provided
with a scenario that gives his acrobatic
prowess greater rein than "Red Pepper."
The comedy is fast-moving, the gags are
for the most part new, some of the situa-
tions are too funny for words, and all in
all it is an amusing two-reeler. The titles
however make a desperate effort to extract
a laugh without much success, a defect all
too common in the majority of recent
comedies.
"He Who Gets Rapped"
F. B. O. 2 reels
The action is centered around a college football
game in which the hero wins the game for his team
in spite of the unfair tactics of his rival.
This F. B. O. comedy of college life is
one of the series of stories written by H.
C. Witwer, and is the second of the issue.
Two boys, George O'Hara and Stanley
Taylor, are rivals for the hand of the fair
Alberta Vaughan. There is action aplenty,
especially the sequences wherein George
saves the day for his college and rises su-
perior to the underhand methods employed
by Taylor, who is intensely jealous of the
former's new and added glory on the
gridiron. The scenes of the teams in ac-
tion are very good and for the most part
the interest is well sustained throughout
the two reels, the story having a consis-
tency seldom found in screen comics and
at the same time a breezy charm. The cast
is particularly strong with O'Hara as the
hero, Alberta Vaughan playing opposite,
and Kit Guard, Stanley Taylor and Albert
Cooke rounding out an excellent cast. It
is a pleasing and wholesome offering.
"Powdered Chickens"
Universal 2 reels
This one concerns a country girl whose father
has a formula to make hens lay. A lad from the
city puts dynamite into it. The hens respond to
the_ treatment, but the eggs explode causing great
excitement.
While not uproariously funny, "Ppwder-
ed Chickens" has a few moments when it
rises above the level of rather tiresome
slapstick comedy. The opening scene is
very well done, showing the boy and his
sweetheart as kids making love to each
other on either side of a fence. This fades
into the couple in the same position years
later. There is scarcely any continuity to
the piece, one situation following another
with no attempt made to link them up.
There is no plot at all; just a series of
happenings designed (and not always suc-
cessful) to induce a chuckle. Edna Marian
does well as the girl in the case and the
support is adequate. It is hardly up to the
Century standard.
"The Voice of the Nightingale"
Educational 1 reel
An exceptionally pleasing little novelty
is this one reel offering, done in color, and
extremely well done. It is the first of
a series, and if those which follow are of the
same excellent quality as this one, an ex-
April 4t 1925
Page 57
hibitor who has any wisdom and a keen eye
to business will go to some pains to get hold
of the entire series. It is the love storv
of two nightingales, told with real charm
and most artistically presented. If there
is any one who thinks that a bird romance'
is a pretty poor subject for screen pre-
sentation, he will change his mind when he
sees "The Voice of the Nightingale" or
we miss our guess. There is no theatre
where this reel will not meet with favor.
"Hodge Podge"
Educational 1 reel
It would be hard to find more
diversified entertainment than Ly-
man H. Howe's "Hodge Podge."
Little events of interest garnered
from all corners of the world, this _
particular release shows among
other things the Rainbow Falls in
Hawaii, a pig-head mountain in
Colorado, spearing fish in British
Guiana, a wedding in Holland,
harvesting in Saskatchewan, row-
ing practice aboard a ship, the hy-
draulic method of getting gold
from gravel in Oregon and many
other "shots" of interest. This
reel is particularly well presented
for it is not an easy task to col-
lect so many jumbled sequences
and make them into a film with
any kind of smoothness and clear-
ness, yet this is just what Mr.
Howe has done. It will provide
entertainment on any program that
is novel as well as instructive.
♦ ♦
'The Mellow Quartette"
Educational 1 reel
One of the Earl Hurd pen and ink
sketches, "The Mellow Quartette" is a pleas-
ing offering which has to do with a "props"
boy who is rushed in to take the place of
the fourth member of a male quartette. He
has the good judgment to carry out his part
of the act behind a screen and the deluge
of vegetables with which the singers are
showered is sufficient to provide all hands
with a steaming vegetable stew. Altogether
"The Mellow Quartette" is a diverting and
entertaining little novelty which should
prove a good filler on most any bill.
"Shakespeare in Memoriam"
Red Seal 300 ft.
This reel deals with a few scenes from the birth
place of Shakespeare at Stratford-on-Avon and the
places closely associated with the life of the spot.
The birthday of the immortal Shakespeare
is celebrated on April 23, so this release has
an especial value during the month of April.
The scenes associated the Bard-on-Avon are
reproduced most beautifully, and it is small
wonder that with such an enchanted back-
"Hair Cartoon"
Red Seal
1 reel
Here is another of the animated cartoons
from the facile pen of the cartoonist Mar-
cus of the New York Times that has an
especial timeliness at this season of the year
when the cry of "Play ball !" is in the air.
In issue "P" of the series the artist has
selected Christy Mathewson, John McGraw
and Judge Kenesaw Mountain Landis. The
transition of George Bernard Shaw to Judge
Landis is particularly clever, and the novelty
in general is of a nature that should find
favor in any type of theatre. For any ex-
hibitor who has not booked any of this ani-
mated hair series we would suggest that he
start with this release.
* * * j*r>
"At the Zoo"
Pathe 1 reel
It is truly remarkable that Cartoonist Paul
Terry never runs out of ideas. Supplying,
as he does, a fable a week, it would not be
surprising if now and then he became a trifle
dull. But such is not the case. One release
possesses as much originality and ingenuity
as its predecessor, and is quite as pleasing.
All of the pen animals have a part in "At
The Zoo." They are shot into the choice
seats by the elephant's trunk which makes
a splendid usher. The reel is good enter-
tainment and quite up to the high standard
set in previous releases.
Spring is here and the summer girls are
coming! A group of the Century comedy
girls who are appearing in Century come-
dies released through Universal.
ground, he turned out such glorious litera-
ture. The grammar school where he re-
ceived his education is shown, some delight-
ful shots of the Avon River, the house where
he was born and Trinity Church where the
great dramatist sleeps his last sleep. In a
glimpse of Trinity, the ghosts of some of
Shakespeare's most famous characters are
reproduced most beautifully, and it is small
and through double exposure, the figures of
Shylock and Portia, Romeo and Juliet are
seen to wander among the tombstones.
An altogether charming and enlightening
offering, this reel should find a welcome
place on any program.
REAL SERVICE
The value of shorts cannot be
overestimated. Every exhibitor
knows that a weak feature may be
bolstered up by a strong program
of short subjects. EXHIBITORS
TRADE REVIEW is co-onerating to
the fullest extent in guiding exhibi-
tors in the selecton of such films.
Read the twenty reviews in this issue
to assist you in your choice. In no
other trade journal will you find
such a complete service guide.
Twenty reviews-is a record no other
trade magazine has ever equalled.
This is real exhibitor service.
Arizona's Grand Canyon
An Iris Novelty
1 reel
Here is color photography that has reached
the apex of film production. Portraying
Arizona's Grand Canyon, fitly named "one of
the seven wonders of the world," this fea-
ture brings out most of its natural beauty.
The vast expanse of rock formation, two
hundred miles long and a dozen miles wide,
with its myriads of fresh water springs, its
streams, its cliffs and gullies, is filmed in
natural colors.
To see this Iris achievement is equivalent
to a trip through the Canyon. Filmed at a
time of day when the sun's rays cast their
evening shadows over the great Arizona
area, the photographers, together with their
newest color accessories, brought out the
most picturesque scenes that have been dis-
cussed by archeologists and reproduced in
museums. The beautful panaroma
unfolds to the eye, perhaps for
the first time, with the aid of
photography, a glimpse of nature's
greatest amphi-theatre, of secenic
wonders. * * *
"Film Facts"
Red Seal 1 reel
Issue "E" in this series of
magazine reels offers a most di-
versified though badly jubmled
collection of scenes. Some of the
subjects assembled in this film are
a few glimpses of the Catalina
Islands off the cost of California,
and atrip through the waters off
the shore in a glass-bottomed
boat. Then there are views of
Kentucky during the Fair week,
with some unusual sights and
freaks that invariably gather at an
event of this kind, it appears
that some of these views are
pretty old, and there is nothing in
the reel that provides anything
either unusual or new, which af-
ter all is the only excuse for a magazine
novelty of this kind. We would not go out
of our way to secure this one.
"Alice Solves the Puzzle"
Winkler 1 reel
Alice grows sleepy seeking in vain for the proper
word to complete her cross-word puzzle. She dozes
off and in dreamland meets her pal the cartoon cat.
They have lots of fun together until the arrival of
a villainous bootlegging bear. The cat saves Alice
from the bear, and she wakes up having thought ot
the missing word.
Here is another of the delightful Alice
comedies. It will prove an asset to any show-
man wishing to spice up his program, as the
combination of cartoon and photography is
constantly gaining popularity. The little girl
who plays Alice is an extremely appealing
youngster, and the cartoon characters are
always good for a laugh. Such situations
as the bootlegging bear who smuggles whis-
key past the twelve mile limit in the pouch
of his pet pelican are always good for a
laugh, and in this comedy the antics of the
cartoon cat after being kicked bv bootleg
"licker" are highly amusing. Exhibitors
won't go wrong in booking this one.
Pathe Review No. 14
Pathe
1 reel
The principal subject in Pathe Review No.
14 is a chapter on the "Secret of Nature"
series in which deep-sea crabs play the star-
ring role. Produced with the cooperation of
the Natural History Museum, London, thr-
picture reveals how the crab protects itself
through camouflage. Another interesting
subject in the Review is the novelty photo-
graphing of "Magic Minnie," the Javanese
love bird. The Review closes with scenes
of the interesting points in the city of Indian-
apolis in Pathecolor.
Then there are some delightful shots of
Indianapolis, in the "Visiting Our Own
Americ'a" series, showing some of the scenic
splendor of this city. The photography is a
page from nature, the general tone and color
being a thing of beauty. It is an exception-
ally good release.
Page 58
Exhibitors Trade Review
Hammons to Build 20 Theatres
To House Short Subjects
Los Angeles, Cal., March 24. — That he is
planning to build twenty theatres throughout
the United States to inaugurate the "Vaude-
ville of Screen Eentertainment," was an-
nounced publicly by E. W. Hammons, presi-
dent of Educational Film Exchanges, Inc., in
a talk which he made to rad'o f?ns from the
Warner Bros.' West Coast broadcasting sta-
tion KFWB as part of the Mermaid comedy
night program, Monday, March 17. Mr.
Hammons' announcement of his plans to
build theatres to run short subjects exclus-
ively came at the close of a very interesting
talk on his experiences in the short subject
field. His promise of a chain of theatres
running only the shorter pictures — the
"Vaudeville of Screen Entertainment" — has
aroused the keenest interest throughout the
area covered by KFWB, not only among
those directly interested in the motion picture
industry, but with the public at large.
"I have been asked to say a few words re-
garding the short reel subjects," said Mr.
Hammons in his radio talk. "A few years ago
the motion picture exhibitors considered all
short subjects as merely fillers or chasers,
meaning by this that they were only used on
their programs to fill in enough time to give
a complete performance for their patrons and
to empty the theatre between showings of the
feature. It did not matter to them what the
quality of these subjects were, if they were
one or two reels of film they were fillers,
nothing more. I could see no reason why
these short subjects should not be made just
as important to the exhibitor and the public
as his so-called feature picture, and they
should be selected with the same care and
attention as he gave to selecting his feature
subject. The theatre patrons were paying to
see a complete diversified evening's program,
which should be a balanced one so far as
quality was concerned. With this idea firmly
implanted in my mind I started an organiza-
tion known as Educational Films Corporation
of America, which was solely a producing
organization.
"In addition to produc'ng. from t^e avail-
able material I endeavored to select the
very best short subjects, which at that
time consisted mostly of scenics and travel-
ogue pictures. There is a distinction between
a scenic and a travelogue picture, though at
that time they were considered ,,the same. A
scenic picture is one on which the director
has spent many weeks of hardships in seeking
out the wonder spots of nature that he might
photograph them and have them projected on
the screen for your amusement, whereas a
travelogue picture is one that has usually
been photographed in a foreign country, or in
some city in America, as the case might be.
that will depict the habits and customs of
the places and people. And I might add here
that of all the pictures that have been and
are shown on the screen, I know of none
that have done or will do as mluch as these
subjects can to bring about a better under-
standing of the problems of the different na-
tions of the world. Unfortunately, these
scenics and travelogue subjects have not re-
ceived and are not now receiving the proper
support of the theatres, and in a few years
more, it looks as if they will completely dis-
appear from the screen.
"Another short subject, the two-reel com-
edy. Contrary to all predictions that it was
suicidal to try to build a world-wide organi-
zation to distribute nothing but so called short
subjects, we have conclusively proven that if
the quality was there, there was a demand for
such pictures. At the time I organized Edu-
cational there was a scarcity of good two-reel
comedies on the market and from the scenics
I
E. W. Hammons, President of the Educa-
tional Films, who has just announced that
he will build twenty theatres devoted to
short subjects exclusively.
and travelogues which we were handling al-
most exclusively we added to our program
the two-reel and one-reel comedies. Branch-
ing into this I then organized the Educational
Film Exchanges, Inc., and opened 36 exchanges
or branch offices in the so-called key centers
of the United States and Canada as distribu-
ting centers.
"At the present time I am planning to build
twenty theatres throughout the United States
to run and feature short subjects exclusively
— and to inaugurate the 'Vaudeville of Screen
Entertainment' for your pleasure.
"In conclusion, if my efforts to furnish
clean and wholesome short reel entertainment
for you have met with your approval, I am
amply rewarded."
Century Has
The most pretentious schedule of comedy
production ever projected by the Century
Film Corporation, is being planned for the
coming season, word comes from Julius
Stern, president of the Century Company,
now in Los Angeles. A budget of $500,000
has been definitely decided upon. This vast
sum will be devoted exclusively to the pro-
duction of two-reel comedies.
Production under the half-a-millo'i Holh-
budget will commence early next fall and
continue through the following winter. All
production will be made at the Hollywood
studios of the Century company, with the
exception of frequent trips to locations in
Southern California, it is announced by the
Century official.
Decision to undertake the enlarged produc-
tion schedule is the result of the unprece-
dented success being had this spring with
Century Comedies.
"We inaugurated a new production policy
this winter and the results we have obtained
with it, encourages us to an even greater
effort in production," explained the Century
president. "Instead of making just 52 come-
dies a year with assorted stars and players,
we determined to make four series of twelve
"Egypt"
Historical Films 1 reel
This is the first of a series depicting life
as it was lived in the days before the pyra-
mids were erected to suit a Pharaoh's vanity.
The habits and customs of the people are
vividly protrayed, and a slender thread of
story is interwoven so that certain charac-
ters may be established and the picturization
rendered more interesting.
We see the market places where food, cos-
metics, copper mirrors, etc., are sold. We
are shown the desert nomads arriving in the
city; the all-high nobles being "made-up"
with all the artistry of a Follies beauty, and
the poverty of the masses.
If the remainder of the series is inter-
esting as Part 1 this bit of history will prove
entertaining and educational in a decidedly
"different" way, and should be welcome to
any audience.
* * *
"Tempest Cody's Man Hunt"
Universal i reel
Hhe re is another of the "Mustang" series
in which Marie Walcamp is starred. Temp-
est Cody and Tex Andrews own a big ranch.
Tex proposes marriage after the spring
round-up but Tempest refuses his offer, tell-
ing him that she prefers to play a lone hand
in everything but business.
At this time a rustler blows up the jail
and releases his Chief. The sheriff inter-
cepts the fleeing man, and is shot from be-
hind, by a man who has blown in the jail
door. The bandits escape. The Country-
side is aroused and goes in pursuit, under
Tex's leadership.
Tex receives word that the outlet in her
vicinity might be a possible escape for the
rustlers.
The rustlers hold up a stage coach and
attempt to use this as a means of escape.
The driver jumps from the vehicle, meets,
Tempest, and warns her. She sets out to
overtake them, shoots one of the- bandits and
lassoes the other. This bandit puts up a
terrific fight, but she knocks him out with
a big rock.
This is a good western with plenty of
action and not a few thrills Marie Wel-
camp is the leading player and she does well
with the role of Tempest Cody.
two-rellers each with four popular stars.
These stars are Wanda Wiley, Edna Marian,
Eddie Gordon and Al Alt. This new produc-
tion and release policy met with instant ac-
cord on the part of exhibitors. We began to
get sales reports showing a wide-spread in-
terest in Wanda Wiley comedies or Eddie
Gordon comedies, or Enda Marian comedies,
etc., on the part of big first run exhibitors
who previously had used our product only at
rare intervals. Sales jumped up, bookings be-
gan to establish new records.
"We realized that we were on the right
track. Now, with a definite schedule of star
comedies lined up, it only remains for us to
put more into them. This means better stories,
better settings and more care in production.
We also are taking steps to assure that our
comedies are second to none in the excellence
of their 'gags.'
"With our new production methods, our
popular stars and our excellent directors, we
have gone far in taking our comedies out of
the filler class and putting them into big first-
run houses as featurettes. We are working on
the theory that the comedy part of a program
belongs in lights just as much as the feature.
That's what our $500,000 production plan is
shooting at."
$500,000 Budget
April 4A 1925
Page 59
Tenting Out"
Universal
1 reel
The difficulties that beset a trio of campers forms
the basis of this one. The party is made up of a
husband and wife and the butler, and they have
their share of trouble.
Rather broad slapstick comedy is served
out in 'Tenting Out," with Neely Edwards,
Alice Howell and Berth Roach as the dispen-
sers of mirth. There is nothing startlingly
new either in the situations or the treatment,
but it has its humorous moments. They pur-
chase a stove from a sharper which causes
them no little trouble, finally explod'ng and
blowing them" all into the ocean. Alice
Howell and Bert Roach do some good work,
as does Edwards as the husband. This is an
average comedy, but far from a side splitter.
Judge's Cross-Word Puzzles
Educational 1 reel
It was only to be expected that with the
crossword puzzle craze at its height, the hor-
izontal and vertical enigmas would finally
find their way to the screen. It must be said
that the film is entertaining for the definitions
are humorous and carry subtitles that are
amusing. The crossword puzzlers will find
the solution comparatively easy, but then this
gives the less expert and those not yet initi-
ated into the intricacies of puzzledom a chance
to try their hand at this newest American
indoor sport. The novelty is particularly ap-
propriate where a long feature picture is on
the program.
Hal Roach Vacations
After a series of conferences bearing upon
future schedules of the Hal Roach studios,
at which W. E. Frank, vice-president and
Eastern representative ; F. Richard Jones,
vice-President and director-general ; Warren
Doane, general manager, and H. M. Walker,
title editor, were present. Hal Roach left the
studios this week for a two weeks vacation
at Coronado.
When he returns the editing of "Black
Cyclone," the new Rex production, will be
practically completed.
News
Reels
Brief
in
Lloyd Hamilton
Is Always a Whole
Hero at the
Box-Office
Pathe News
No. 25
Rome, Italy —
First American
Pilgrimage o f
Hoiy Year ar-
rives — nearly
500 New Eng-
land Pilgrims,
led by Cardinal
O'Connell, pay
tribute in visit
to the Vatican.
1 — Cardinal
O'Connell (left)
with Cardinal •
Vannutelli. 2 —
The pilgrim pro-
cession to the
Holy Door. Ni-
tro, W. Va. —
Wreck the giant
stacks of Uncle
yam's $70,000,000
powder plant.
.Powerful torches
cut notches at
base of 250-foot
steel tower to
hasten its fall.
1 — After guy
lines have been
fastened at the
top, the last
notch is knock-
ed out. 2 — 100
tons of steel
crash to earth.
Honolulu, Ha-
waii— Prepare to
defend Hawaiian
Islands. U. Si.
Infantry corps,
aided by tanks,
wages realistic
conflict as pre-
lude to coming
gigantic war
game with fleet. «
1 — A pontoon
bridge is laid across a river — and the
troops rush on. 2 — At night, anti-aircraft
guns bark at an imaginary "enemy" above.
3 — Maj. Gen. E. M. Lewis, Commander of
the U. S. Army in Hawaii, who will lead his
forces against the American fleet which
will try, shortly, to "seize" the islands. 4 —
After the "battle" — Army men steal a few
of the navy's pet tricks. In The Limelight
— New Attorney General sworn in. John
G. Sargeant, of "Vermont, lifelong friend of
Half a Hero"
with Lloyd as a traffic cop and
later as referee at a prize-fight, is
a sure-fire laugh-getter worthy of
being co-featured in any show.
HAMILTON
I * COMEDIES 1
Presented by s^^O^a^u^^^iA^
JONAH JONES" "CRUSHED" "HOOKED"
"THE SPICE OF THE PROGRAM"
A scene from "The Love Bug," the latest "Our Gang" comedy, directed by Hal
Roach and released by Pathe.
Coolidge, takes oath, concluding bitter
Senate fight over Warren nomination. 1 —
Sons of the Granite State. 2 — Paris, France
— What roll will he play in French poli-
tics? Joseph Caillaux, former Premier, re-
turns from exile to urge reconstruction of
Europe. 3 — Passadena, Cal. — Helen Wills
trains for coming tennis season — girl Olym-
pic champion reveals fine form as she de-
feats May Sutton Bundy by 2 sets out of 3.
4 — Boston, Mass. — Study arts of olden times.
Potter shows children how rare vases and
pots were shaped by a foot-power wheel
hundreds of years ago. Nantes, France —
Test new rollers on highest suspended
bridge in France — cameramen travel on
unique ferry, which hangs by cable from
structure 250 feet high. 1 — Sometimes
"getting the story" means climbing for it.
2 — Looking down from on top. 3 — A pre-
carious ride. Tornado: Titles for this
story will follow later.
Groom Big Warship for Middies' Cruise —
Brooklyn, N. Y. Battleship Arkansas to
take Annapolis lads to Seattle via the Pan-
ama Canal. 1 — Stripping a gun turret. 2 —
Polish everything except the keel. Diplo-
mate Draw for Davis Cup Matches — Wash-
ington— Vice President Dawes presides and
Dwight Davis, donor of famous trophy, at-
tends. 1 — Draw from the Davis Cup itself.
2 — Many of the 25 nations that will com-
pete this year in tennis classic are repre-
sented by their envoys. Exclusive Pictures
cf First Big Game of Baseball Season —
Flashes and Comets battle for the cham-
pionship (of this week) — 1 — "Batteree-ees
for today's game — " 2 — Smart set attends.
3 — Inside stuff. 4 — Mascot steals a bat. 5
— Muggsy Flannery pulls a Babe Ruth. 6
— Shrimpo caught between bases. 7 — Fat
O'Boyle holds Comets to 56 hits. 8 — Flash-
es lose championship of 12th Ave. till next
week by score of 41 to 36. Here is Your
Next Month's Newspaper — Bogalusa, La. —
Lumbermen in great timberlands hard at
work keeping up supply of pulp wood. 1 —
At the mill. 2 — Best logs sawed into tim-
ber. 3 — Scrap goes to make print paper. 4
Pulp. 5 — Drying. 6 — Ready for the presses.
High Jinks on the High Seas — In the At-
lantic— The "Leviathan's" passengers use
decks as a playground. Another Vermont-
er Now Boards Ship of State — Washington
— John Garibaldi Sargent, new Attorney
General in Coolidge cabinet, takes oath. 1
— Getting right to work. 2 — In personal
altitude Mr. Sargeant is highest man in the
Government — He is six feet three.
Page 60
Exhibitors Trade Review
Production Chart
of Short Subj ects
Title
Noah's Outing
Lost Oog
Wandering Waistlines ....
The Danger Lure
Dixie
Too Many Mammas
A Lighthouse by the Sea .
The Hansom Cabman .
The Goofy Age
Every Man for Himself . . ,
Sporting Rhythm ,
Riders of the Purple Cows.
The Death Ray
Cowboy Chivalry
Black Magic
Westward Bound
Monkey Business
Bungalow Boobs
The Sky Plumber
The Reel Virginian
On Leave of Absence
The Cattle Raid
The Cat and the Magnet . . .
Hot Stuff
Galloping Bungalows
The Eve of the Revolution.
Stunts
Through the Hills
Sharpshooters
Accidental Accidents
Hot Heels
All Night Long
The Girl and the Gangster. .
Midnight Marauders
She Knew Her Man
Fast Company
Love's Sweet Piffle
Gridiron Glory
Unmasked
Good Old Circus Days .
All Wet
Are Blonde Men Bashful ..
Out of the Storm
Ten Scars Make a Man — 8
Deaf, Dumb and Daffy. .
The Cannon Ball Express. .
Champions
Lumber Jacks
Ten Scars Make a Man — 9
The Poor Fish
She's In Again
Meet the Missus
Feet of Mud
Kindly Fruits of the Earth.
Ten Scars Make a Man — 10
Noah's Athletic Club
The Mysterious Mystery . . .
Off His Trolley
Nature's Rouge
Meat, from Hoof to Market
Galloping Hoofs, No. 1....
The Royal Razz
Mysteries of Old Chinatown
Just a Good Guy
America's Granary
Pathe Review 51
Galloping Hoofs No. 2....
Down on the Farm
The Rubber-Neck
Bull and Sand
The Invaders
Pathe Review 52
Galloping Hoofs No. 3 ...
The Rat's Knuckles
On the Ice
The Sea Squawk
Galloping Hoofs No. 4 ...
One Game Pup
The Big Town
The Plumber
Rough and Tumbling
Pathe Review No. 2
Galloping Hoofs No. 5 ....
Hello Baby
African Huntsman
The Wild Goose Chaser ...
Pathe Review No. 3
Galloping Hoofs No. 6 ....
Hold That Thought
Laugh That Off
Honeymoon Hardships : . . .
Brains and Brawn
Pathe Review No. 4
Galloping Hoofs No. 7 ....
Fighting Fluid
Biting the Dust
Boobs in the Wood
Pathe Review No. 5
Galloping Hoofs No. 8 ...
A Transatlantic Flight ....
Circus Fever
The Beloved Bozo
By Hook or Crook
Pathe Review No. 6
Length
1000. .
2000 Oct
2000 Oct.
1000.
. 3000.
. 1000.
, 1000.
, 200J.
2000.
2000.
1000.
2000.
2000.
2000.
1000.
2000.
1000.
1000.
2000..
2000..
2000..
2000..
2000.
2000.
3000.
1000.
2000.
1000.
2000.
2000.
2000.
2000.
2000.
2000.
1000.
2000.
1000.
1000.
.Oct.
. .Oct.
. .Oct.
. .Oct.
. .Oct.
. .Oct.
. .Oct.
. .Oct.
. .Oct.
. .Oct.
..Oct.
. .Oct.
. .Oct.
..Oct.
. .Oct.
..Oct.
. .Oct.
. .Oct.
. .Nov.
. .Nov.
..Nov.
..Nov.
. .Nov.
. .Nov.
.Nov.
.Nov.
.Nov.
.Nov.
.Nov.
.Nov.
.Nov.
.Nov.
.Nov.
.Nov.
.Nov.
.Nov. 23
.Nov. 23
.Nov. 23
2000 Nov. 23
PATHE
Subject
Cartoon (Terry)
Spat Family
All Star
Grantland Rice
All Star
Charles Chase
Cartoon (Terry)
Harry Langdon
Glenn Try on
Our Gang
Grantland Rice (Sport) ..
Ralph Graves
Special
10 Scars Make a Man No. 2
M&op Fable
10 Scars Make a Man No. 3
yEsop Fable
Charley Chase
Arthur Stone
Ben Turpin
Detective Series
10 Scars Make a Man No. 4
yCsop Fable
The Spat Family
Sennett Comedy
Historical Chronicles Amer.,
Sportlight
10 Scars Make a Man No. 5.
jtsop Fable
Charlie Chase
Roach Stars
Harry Langdon
Detective Series
10 Scars Make a Man No. 6.
JEsop Fable
Our Gang
Sennett Comedy
Sportlight
10 Scars Make a Man No. 7.
j£sop Fable
Charley Chase
Arthur Strong
Detective Series
C. W. Patton
Roach Studios
Mack Sennett
Grantland Rice (Sportlight)
Fables Pic. Inc. (Cartoon) .
C. W. Patton
Roach Studios
Fables Pic. Inc. (Cartoon) .
Roach Studios.
Mack Sennett
Educational
C. W. Patton
Fables Pic. Inc. (Cartoon).
Roach Studios
Mack Sennett
Grantland Rice (Sportlight)
Educational
Malcolm Strauss
Roach Studios
Fables Pic. Inc. (Cartoon) .
Roach Studios
Educational
Educational
Malcolm Strauss
Fables Pic. Inc. (Cartoon).
Roach Studios
Mack Sennett
Grantland Rice (Sportlight)
Educational
Malcolm Strauss
Roach Studios
Fables Pic. Inc. (Cartoon) .
Mack Sennett
Malcolm Strauss
Cartoon (Terry)
Our Gang (Roach)
Mack Sennett
Grantland Rice (Sport) . . .
Educational
Serial
Hal Roach
Cartoon (Terry) 1000
Sennett-Turpin 2000
Educational 1000
Serial 2000
Cartoon (Terry) 1000
The Spats 2000
Mack Sennett 2000
Grantland Rice (Sport) ... 1000
Educational 1000
Serial 2000 Feb
Hal Roach 1000 Feb.
Cartoon (Terry) 1000 Feb.
Sennett 2000 Feb.
Educational 1000 Feb.
Serial 2000 Feb.
Cartoon (Terry) 1000 Feb.
Our Gang 2000 Feb.
Mack Sennett 2000 Feb.
Grantland Rice (Sport) .. 1000. .:. .Feb.
Educational 1000. ... .Feb.
Released
Oct. 5
5
5
5
5
12
12
12
12
19
19
19
19
19
19
20
26
26
26
26
26
2
2
2
2
2
2
9
9
9
9
9
9
16
16
16
16
16
2000
2 reels
2 reels
2 reels
1 reel.
1 reel.
2 reels
1 reel.
1 reel.
2 reels
2 reels
1 reel.
2 reels
1 reel.
2 reels
2 reels
1 reel
1 reel
.Nov 23
. .Nov. 30
..Nov. 30
. .Nov. 30
.. .Nov. 30
.. .Nov. 30
..Dec. 7
..Dec. 7
..Dec. 7
..Dec. 7
..Dec. 7
..Dec. 13
. .Dec. 14
. .Dec. 14
..Dec. 14
..Dec. 14
..Dec. 14
.Dec. 14
2 reels.. .Dec. 21
1 reel.... Dec. 21
1 reel Dec. 21
2 reels.. .Dec. 21
1 reel Dec. 21
1 reel Dec. 21
2 reels. . .Dec. 28
1 reel. .. .Dec. 28
2 reels... Dec. 28
2 reels.. .Dec. 28
1 reel. .. .Dec. 28
1 reel. .. .Dec. 28
2 reels. . .Jan. 4
1 reel. . . .Jan. 4
. .Jan. 4
..Jan. 4
Jan. 11
.Jan.
Jan.
1 reel.
2 reels
2 reels. .
1000. ..
2000
.Jan
.Jan
11
11
11
11
2 reels.
1000. ..
1000 Jan. 11
2000 Jan. 18
1000 Jan. 18
.Jan. 18
Jan. 18
.Jan. 18
Jan. 18
Jan. 18
Jan. 18
Jan. 18
Jan. 18
Jan. 18
Titl* Subject Length Released
Galloping Hoofs No. 9 Serial 2000 Feb. 15
The Family Entrance Roach Studios 1000 Feb. 15
Bigger and Better Jails ... Cartoon 1000 Feb. 15
Change the Needle_ Roach Studios 2000 Feb. 15
.Feb. 15
.Feb. 22
.Feb. 22
.Feb. 22
.Feb. 22
.Feb. 22
.Feb. 22
Pathe Review No. 7 Educational 1000
Galloping Hoofs No. 10 . . Serial 2000
Fisherman's Luck Cartoon (Terry) 1000
The Fox Hunt The Spats 200U
Water Wagons Mack Sennett 2U00
Sportlight Grantland Rice 1000
Pathe Keview No. 8 Educational 1U00. . .
laaho! Chapter 1 Drama 2 reels... Mar. 1
Plain and Fancy Girls Comedy 1000 Mar 1
His Marriage Wow Comedy 2000. . Mar 1
A Raspberry Romance Comedy 2000 Mar 1
The Hunted Honeymoon . . Comedy 2000 Mar 1
Clean Up Week Aesop Cartoon 300 Mar'. 1
Idaho! Chapter 2 Drama 2000. .*. .Mar 8
In Dutch Fables Cartoon 300 Mar. 8
Bashful Jim Comedy 2000 Mar. 8
Dog Days "Our Gang" Comedy 2000 Mar. 8
Neptune's Nieces Sportlight 1000 Mar. 8
Idaho! Chapter 4 Drama 2000 Mar 22
The Pieman Cartoon 300 Mar.22
Excuse My Glove Comedy 2000 Mar.22
Giddap Comedy 2000 Mar.22
Traps and Trouble Sportlight 1000 Mar.22
,?Ve, 'A. Stereoscopik 1000 Mar.22
Idaho! Chapter 3 Drama 2000... .Mar 15
Should Husbands Be Comedy 1000 Mar 15
The Jungle Bike Riders . . Cartoon 300 Mar 15
Hard-Boiled Comedy 2000 Mar.15
Idaho! Chapter 5 Drama 2000. Mar 29
Is Marriage the Bunk? ... Comedy 1000 Mar.29
At the Zoo Cartoon 300 Mar.29
A Sailor Papa Comedy 2000 Mar.29
Plain Clothes Comedy 2000. ... Mar.29
Idaho! Chapter 6 Drama 2000 Apr. 5
The Love Bug Comedy 2000. .. . . '.Apr. 5
Housing Shortage Cartoon Apr. 5
Breaking the Ice Comedy 2000.... Apr 5
Ac*i°n! Sportlight 1000 .Apr. 5
Title
Sahara Blues
Speed Boys
Here He Comes
Her Fortunate Face
Low Bridge
The Cute Little Devil
Eat and Run
Wolves of the North
The Riddle Rider
The Smoke Signal
Omar Khayam
Wolves of North (Chap. 9).
Don't Fall
The Double X
Paul Revere
A Family Row
The Border Raid
Horse Play
The Riddle Rider
Harem Follies
The Honor of Proge
Ponce de Leon
The Way of the West
The Riddle Rider
Alone at Last
The Riddle Rider
Broadway Beauties
Shootin' Straight
Under a Spell
The Riddle Rider
Looking Down
The Hidden Badge
Rembrandt
The Riddle Rider
The Aggravating Kid
The Whip Hand
Her Daily Dozen
A Pistol Point Proposal . .
Sir Walter Raleigh
The Riddle Rider No. 10 ..
Taming the East
Seeing Red
The Lost Chord
The Riddle Rider No. 11 ..
Nobody's Sweetheart
Tempest Cody's Man Hunt
Nero
The Riddle Rider No. 12 ..
My Baby Doll
The Loser Wins
The Girl Problem
The Riddle Rider No. 13 ..
Dangerous Peach
Both Barrels
The Olympic Games
The Riddle Rider No. 14 ..
Sailing Along
The Fighting Terror
Papa's Pet
The Riddle Rider No. 15 ..
Don't Worry
The Cowpuncher's Comeback
The Fighting Ranger No. 1
Black Gold Bricks
The Fighting Ranger No. 2
Powdered Chickens
Storm King
Smoked Out
The Fighting Ranger No. 3
Raisin' Cain
The Shadow of Suspicion . .
Tenting Out
Clear the Way
UNIVERSAL
Subject Length Released
Special Cast 2000 Oct. 15
Special Cast 2000
B. Messinger
Wanda Wiley 2000
B. Messinger
Wanda Wiley 2000
Alt and McCoy 2000
Wm. Duncan (Serial) 1000 Nov. 24
Desmond Sedgwick 2000 Nov. 24
Magda Lane 2000 Nov. 24
Histerical History 2000 Nov. 29
Wm. Duncan 2000 Nov. 17
Buddy Messenger 2000 Nov. 17
Billy Sullivan 2000 Nov. 19
Histerical History Nov. 22
Buddy Messenger 2000 Dec. 1
Dola Todd & Edmund Cobb. 2000 Dec. 3
Bert Roach 2000 Dec. 6
Chapter 3 1 reel.. ..Dec. 8
Al Alt 2000 Dec. 7
Leo Maloney 2 reels ... Dec. 10
2 reels. . .Dec. 13
Billy Sullivan 1 reel Dec. 28
Desmond Sedgwick 2 reels. . .Dec. 28
Arthur Lake 1 reel. .. .Dec. 21
Chapter 5 2 reels. . .Dec. 21
Century 2 reels. . .Dec. 23
Harry Carey 2 reels. . .Dec. 27
Comedy 1 reel ... .Jan. 4
Chapter 7 2 reels. . .Jan. 5
Century : 2 reels. . .Jan. 7
Pete Morrison 2 reels. . .Jan. 10
Hysterical History 1 reel. .. .Jan. 12
Chapter 8 2 reels. . .Jan. 12
Century 2 reels. . .Jan. 14
Buddy Sullivan 2 reels. . .Jan. 17
Century Comedy 2000 Jan. 21
Eddie Polo 2000 Jan. 24
Hysterical History 1000 Jan. 25
Serial 2000 Jan. 26
Century Comedy 2000 Jan. 28
Drama 2000 Jan. 30
Comedy 1000
Serial 2000
Century Comedy 2000
Drama 2000
Hysterical History 2000 Feb.
Serial 2000 Feb.
Century Comedy 2000 Feb. 11
Drama 2000 Feb. 14
Arthur Lake 1000
Serial 2000
Century 2000
Drama 1000
Hysterical History 2000
Serial 2000
Century 2000
Feature 2000.
Bull's Eye Comedy 1 reel.. ..Mar.
Serial 2000 Mar.
Century 2000 Mar.
Western 2000 Mar.
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
Serial 2000.
Bull's Eye Comedy 1000.
Serial 2000.
Century 2000.
Western 2000.
Bull's Eye Comedy 1000.
Serial 2000.
Century 2000.
Western 2000.
Universal 1000.
Century 2000.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
• Mar.
.Mar.22
.Mar.25
16
16
18
21
23
23
25
28
2
2
4
7
2
8
9
11
14
15
16
18
21
»
April 4. 1925
Page 61
Production Chart of Short Subjects — Continued
.Oct.
,Oct.
.Oct.
.Oct.
.Oct.
.Oct.
UNIVERSAL— Continued
Title Subject Length Released
Loaded Dice Universal 2000 Mar.28
The Great Circus Mystery Universal Serial 2000 Mar.29
Sleeping Sickness Universal Serial 2000 Mar.30
Puzzled by Crosswords .... Century 2000 Apr. 1
The Valley of Rogues A Mustang Picture 2000 Apr. 4
EDUCATIONAL
The Hoboken Nightingale. . Earl Hurd Cartoon
Short Change waiter Hiers Comedy
Desert Blues cameo Comeuy
Fast and Furious mermaid Comedy
Dirty Hands juvenile Comeuy
The Whirligig iiouge Pouge Series
No Fooling cameo Comedy
Stupid but Brave luxeao Comeuy
Watch Your Pep Cameo
The Artists' Model oarwun
Easy Pickin' Christie
Goat Getter* juvcuue
Cut Loose ' Cameo
Motor Mad Mermaid
Lovemania 1 uxeuo
Hodge Podge Lyman Howe
The Sawmill Four Cartoon
Wby Hurry Christie
Co basy caoico
Poor Buttertly ivi,erniaid
High Gear tsuDoy Vernon
Kiu Speed Larry Semon
Bartb'e Oddities Lyuian Howe
tmpty Heads Cameo
Crushed Hamilton
what a Night mermaid
tat Chance Walter Hiers
Watch Kou Pep Cameo Comedy
The Artist's Model barl Hurd Cartoon comeuy
Easy Pickin's Cnristie Comeay
Goat Getters juvenile Comedy
Cut Loose Cameo Comedy
Motor Mad mermaid Comedy
Lovemania 1 uxeoo Comedy
Hodge-podge Lyman H. Howe's
French Pastry boDDy Vernon Comeuy ....
Have Mercy Cameo Comedy
Low Tide mermaid Comedy
broadcasting carl Hurd Cartoon Comeuy
Step rast Cnristie Comeuy
the Mad Rush Cameo Comedy
Cood Spirits Walter Hiers Comedy ....
I opsy 1 urvy Travel .... L. H. Howe's Hooge-Pouge
Welcome Danger Cameo Comedy
Our Six-Legged Friends . . Secrets of Life
Great Guns Bobby Vernon Comedy ....
Judge's Crossword Puzzle .
Two Cats and a Bird .... E. Hurd Cartoon Comedies
Half a Hero Hamilton Comedy
Judge's Crossword Puzzle .
High Hopes Cameo Comedy
Hello Hollywood Mermaid Comedy
The Voice of Nightingale Fables in Color
Judge's Crossword Puzzle .
Love Goofy Christie Comedy
Movie Morsels L. H. Howe's Hodge-podge
Judge's Crossword Puzzle
Merrymakers Cameo Comedy
Rarin' Romeo Walter Hiers Comedy
Judge's Crossword Puzzle
The Mellow Quartette .... Earl Hurd Cartoon Come. .
Red Pepper Mermaid Comedy
Judge's Crossword Puzzles
Inside Out Cameo Comedy
The Iron Mule Tuxedo Comedy
In the Spider's Grip Fables in Color
Judge's Crossword Puzzles
Brass Buttons Bobby Vernon Comedy ....
Judge's Crossword Puzzles
L. H. Howe's Hodge-Podge
Ship Shape Cameo Comedy
Night Hawks Mermaid Comedy
Why Hesitate Christie Comedy
Judge's Crossword Puzzles
1000
2000
1000
2000
2000
1000
1000. ..
2000
1 reel .
1 reel . . .
2 reels. .
2 reel*. .
1 reel. ..
2 reels. .
2 reels. .
1 reel. .
1 reel. . ,
2 reels. .
1 reel. . .
2 reels. .
2 reels. .
2 reels. .
1 reel. . .
1 reel. . .
2 reels. .
2 reels. .
2 reels. .
1 reel. . .
1 reel. . .
2 reels. .
2 reels. .
1 reel. . .
2 reels. .
2 reels. .
1 reel. . .
2 reels
1 reel .
2 reels
1 reel .
2 reels
1 reel .
2 reels
1 reel
1 reel. .
1 reel. .
2 reel. .
1 reel..
1 reel..
2 reels.
1 reel. .
1 reel . .
2 reels.
1 reel. .
1 reel..
2 reels.
1 reel. .
1 reel. .
1 reel. .
2 reels,
reel . .
reel .
reels
reel,
reel .
reels
reel .
reel .
reels
reel .
reel .
reel,
reels
reels
reel .
..Oct. 26
..Oct. 26
"Dec."?"
.Dec. 7
.Dec. 14
.Dec. 21
.Dec. 21
.Dec. 28
• Nov. 2
.Nov. 2
mov. a
.Nov. 9
.Nov. 9
.Nov. lb
, .Nov. 16
.Nov. 26
.Nov. 23
.Nov. M
.Nov. 30
.Dec. 7
.Dec. 7
.Dec. 7
.Dec. 14
.Dec. 21
.Dec. 21
.Dec. 28
.Dec. 28
..Jan. 4
. .jan. 4
. .Jan. 11
..Jan. U
..Jan. 18
..Jan. 18
. .Jan. 25
. .Jan. 25
. .Mar. 1
. .Mar. 1
..Mar. 1
..Mar. 1
.Mar. 8
..Mar. 8
..Mar. 8
. .Mar.15
. .Mar.15
. .Mar.15
. .Mar.15
. .Mar.22
. .Mar.22
. .Mar.22
. .Mar.29
..Mar.29
. .Mar.29
. . .Apr. 5
. . .Apr. 5
. . .Apr. 5
. . .Apr.12
. . .Apr.12
. . .Apr.12
, . .Apr.12
. . .Apr.19
. . .Apr.19
.. .Apr.19
. . . Apr.26
. . .Apr.26
.'. .Apr.26
, . .Apr.26
F. B. O.
Stage and Studio
Buttinsky
Fishy Tale
The Trouble Maker
Pretty Soft
Cave Inn Sheik
King Dumb
Polly Voo
Cave Man
Throwin' the Bull
The Lyin' Tamer
Mandarin Mixup
Detained
Magic Lamp
Newspaper Fun
Getting Going
In the Knicker Time
And Never the Train Shall
A Kick for Cinderella ....
Faster Foster . . • •
Never Say Never
Fire When Ready
A Misa In the Dark
The Going of Gumming . . .
Untamed
Switching Hour
Screen Almanac 2000 Sept. 15
Jimmy Aubrey 2000 Jan. I
Jimmy Aubrey 2000 Feb. 1
Jimmv Aubrey 2000 Aug. 1
Jimmy Aubrey 2000 Sept. 1
Jimmy Aubrey 2000 Sept. 15
Jimmy Aubrey 2000 Oct.
Jimmy Aubrey 2000 Oct.
Col. Heeza Liar 2000 Aug.
Col. Heeza Liar 2000 Sept.
Col. Heeza Liar 2000 Nov.
Stan Laurel 2000 Sept.
Stan Laurel 2000 Oct.
Dinky Doodle 2000 Sept. 15
Weekly 2000 Aug. 30
Go-Cetters 2000 Sept. 14
Go-Getters 2000 .Sept. 28
Meet— Go-Getters 2000 Oct. 12
Go-Getters 2000 Oct
Telephone-Girl 2 reels. . .Aug.
Telephone-Girl 2 reels. . .Aug
Go-Getters 2 reels.
Go-Getters 2 reels.
Go-Getters 2 reels.
Go-Getters 2 reels.
Fighting Blood No. 12 .... 2 reels.
26
3
3
.Nov. 9
.Nov. 23
.Dec. 7
.Dec. 21
.Jan. 6
FOX
His Bitter Half Al St. John Sept. 14
Stretching the Truth Sunshine Comedy 2000 Aug. 24
Sweet Papa Imperial Comedy Aug. 17
Unreal News Reel No. 4.. Sunshine Comedy 2000 Sept. 7
Dancing Girls of India 1000 Aug. 31
The Fight ...... Van Bibber series 2000 Aug. 24
Paul Jones. Jr Van Bibber Comedy 2000 Nov. 9
Rambles of a Rainbow .... Educational Sept. 28
The Hunt Van Bibber Comedy 2000 Sept. 14
Finger Lakes Educational 1 reel. .. .Nov. 22
The Race Van Bibber .'. 1 reel
Rock Bound Brittany Educational lreel..
Salt of the Ear.h Educational 1 reel. .. .Dec. 8
The Burglar Van Bibber 1 reel. .. .Dec. 8
Stolen Sweetie* Monkey 2000
.Aug. 15
.Aug. 1
.Aug. 15
.Sept. 1
.Sept. 1
ARROW
The Dumbwaiter Bobby Dunn 2000.
The Hypnotist ; Tom and Jerry Cartoon.... 1000
The Wrong Groom Eddie Lyons 2000.
That's That '. Billy West
Don't Slip Billy West
Her Other Husband ....... Eddie Lyons 2000.
Days of '49 2000
Desert Hawk Oct. 25
Riders of the Plains 2000 Oct. 1
PRODUCERS DISTRIBUTING
The Pill Pounder Comedy 1902 Aug. 15
So This Is Hamlet Comedy 1605
Helpful Hogan Comedy 1816
Wild and Wicked Comedy 1800 Sept. 15
Fiddling Fool Comedy 1891
Pat's Patent Comedy 1573
Fearless Flannigan Comedy 1808 Nov. 15
Life of Reilly Comedy " 1635
Movie Chats Comedy
Fun from the Press Comedy 1000 Dec. 10
The Goose Rod and Gun 2 reels
The Quail Rod and Gun 2 reels
Salmon Fishing Rod and Gun 2 reels
The Duck Pod and Gun 2 reels
The Turkey Kod and Gun 2 reels
BRAY
Romance of Life Romance series 2 reels
The Immortal Voice Romance series 2 reels
Man at the Throttle Romance series 2 reels
Black Sunset Romance series 2 reels
Treasure Island Col. Heeza Liar 2 reels
Heeza L. and the Ghost . . Col. Heeza Liar 2 reels
Heeza L. Detective Col. Heeza Liar 2 reels
Heeza Liar's Burglar Col. Heeza Liar 2 reels
African Jungle Col. Heeza Liar 2 reels
Heeza Liar's Vacation Col. Heeza Liar 2 reels
LEE-BRADFORD CORPORATION
Australia's Wild Northwest 2 reels... Nov. 15
House of David
Series 6 Lightning Comedies Comedy 1000
Series 12 Cartoons in color 1 reel. .. .Dec. 15
RED SEAL PICTURES CORP.
Good Bye My Lady-Love .
Come Take A Trip in My
Old Folks at Home
Has Any Body Here Seen
1 Love a Lassie
League of Nations
The Cure
The Storm
Ko-Ko in Toyland
Ko-Ko the Barber
Big Chief Ko-Ko
Ko-Ko Trains Animals ....
Marvels of Motion (Issue A)
Marvels of Motion (Issue B)
Marvels of Motion (Issue C)
Marvels of Motion (Issue D)
Marvels of Motion (Issue E)
Animated Hair Cartoons . .
If Matches Struck
Peeps Into Puzzleland ....
Should a Husband Tell . . .
The Zoo's Who's Who
Up the River With Molly .
The Magic Hour
Do Your Remember
A Day With the Gypsies . .
Stratford-on-Avon
Song Car-Tunes (AA)
Car-Tunes
Car-Tunes
Car-Tunes
Car-Tunes
Car-Tunes
Film Facts (Issue A)
Flm Facts (Issue B) ....
Film Facts (Issue C) ....
Film Facts (Issue D) ....
Film Facts (Issue E)
Film Facts (Issue F) ....
Thaddeus and Arline
Through Three Reigns . . .
Bill
Einstein Theory of Relativity
Song
Song
Song
Song
Song
(AB)
(AC)
CAl)
(A2)
(A3)
Dec.27
Airship Jan. 15
(Swanee River) Feb. 1
Kelly Mar. 1
Mar.20
(Out-of-the-Inkwell) Oct.15
(Out-of-the-Inkwell) Nov.15
(Out-of-the-Inkwell) Dec.20
(Out-of-the-lnkwell) Jan.20
(Out-of-the-Inkwell) Feb.25
(Out-of-the-Inkwell) Mar.20
(Out-of-the-Inkwell) Apr.20
(Slow Motion Novejty) Nov. 1
(Slow -Motion. Novelty") ...,w. Jan. 17
(Slow Motion Novelty) Mar. 1
(Slow Motion Novelty) Mar.25
(Slow Motion Novell}) Apr.15
(Novelty) Sept. 1
(Novelty) Sept.15
(Novelty) Oct.15
(Novelty) Nov.22
(Novelty) Dec.27
(Novelty) Jan.20
(Novelty) Feb. 15
(Novelty) Mar. 1
(Novelty) Mar.25
(Novelty) Apr.15
(Animated Song Novelty) Dec. 1
(Animated Song Novelty) Dec.27
(Animated Song Novelty) Jan. 15
(Animated Song Novelty) Feb. 1
(Animated Song Novelty) Mar. 1
(Animated Song Novelty) Mar.20
(Magazine) Oct.15
(Magazine) Nov.20
(Magazine) Dec.25
(Magazine) Feb. 1
(Magazine) Mar. I
(Magazine) Apr. 1
(A Burlesque Noveltv) Jan. 2
(Two Reel Novelty Spe.)
Character Study (2 Reels)
(Novelty Spe.) (2 Reels)
Page 62
Exhibitors Trade Review
THEATRE EQUIPMENT
AND ACCESSORIES
News and Facts Bearing on
the Design and Improvement
of the House and Its Facilities.
"KLEIG-EYES" MENACE
KILLED BY INVENTION
What is claimed to be a positive preventa-
tive for the dread studio malady, "kleig-
eyes," has been discovered, and is being
used for the first time at the Cecil B.
DeMille studios at Culver City.
The preventative consists of a new type
of blue lens for the studio lights. The lens
is made from glass imported from Belgium.
The invention was made by George Hager,
chief studio electrician, and a patent was
applied for by the late Thomas H. Ince.
With the death of Mr. Ince and subse-
quent changes in the studio personnel, the
invention was temporarily forgotten. It
was revived by Hal Mohr, chief cameraman
with the Monty Banks Pictures Corporation,
when the Banks unit was installed at the
DeMille studios.
Banks immediately became interested. He
discovered that the invention had been tested
for more than a year prior to Mr. Ince's
death, and was claimed to be a certain pre-
ventative for "kleig-eyes." Banks and Mohr
made other exhaustive tests, as a lesult of
which the lenses were installed on all lights
when the Banks company began work on
"Keep Smiling," the first of three feature
length comedy-dramas the star will make
this year for Associated Exhibitors.
With the blue lens in place, the players
seem to be moving in a murky twilight. To
the naked eye, the effect is similar to the odd
natural lighting that precedes an electrical
storm in sections of the Middle West.
But the camera sees through the haze
and on the completed film the players ap-
pear to even better lighting advantage than
with the brilliant blue-white lights former-
ly used in all motion picture photography.
Banks and Anne Cornwall, his leading
Woman, are enthusiastic over the discovery.
They find it is possible to obtain more nat-
ural expressions, as the softer lights obviate
the necessity of drooping the eyelids when
forced to gaze in the direction of one of the
powerful lights.
The rights to the invention are still in
doubt. Executors of the Ince estate have
found no record of the granting of the
patent, although there is prima facie proof
that a patent was applied for.
* * *
Film Trailer Service
It is a wise showman, who, when he has
won patronage, presents to them glimpses of
forthcoming productions. . In doing this he
whets the film appetite of his audience, and
this has done much to bring the public back
time and again.
Filmack Company of Chicago has gained
a fine position in the hearts of many ex-
hibitors for its film trailer as well as heralds.
Both have their place in the exhibitor's book
of showmanship.
The "Film-Safe," a certified safety vault
for the storage of picture negatives.
Wurlitzer Unit Organ
for Lockport "Strand"
Lockport, New, York. — Charles Dickenson
and Edmund Lee recently returned to the
city from New York and Chicago, where
they were carrying on an extensive investi-
gation in the construction, operation and
maintenance of the many magnificent theatres
of these cities. The principal object of their
trip was to make a final disposition of their
plans regarding the installation of the organ
equipment in their new theatre, the Strand,
which is now- under construction. After a
very careful examination of the organ
installations in the theatres visited, these
well-known exhibitors have decided upon
the popular Wurlitzer unit organ. Ih s
choice will, no doubt, place the new Strand,
in so far as music is concerned at any rate,
among the best theatres of the country.
NEW FILM SAFE PROVES
VERY SUCCESSFUL
A unique safe for the storage of mo-
tion picture films is being manufactured and
sold by the American Film-Safe Corporation
of Baltimore, Md., under the trade name of
"Film-Safe." This product has been recog-
nized by the fire prevention
authorities as a fire retardent
of merit.
The system consists of
units which are intermembered
to suit the quantity require-
ment of the user. Individual
reels of film are stored in
compartments which are insu-
lated from each other and thereby the com-
munication of fire from one reel to another
is sufficiently retarded to prevent disastrous
fire or explosion. The film is also pro-
tected from external fire, because of the well
insulated walls and doors of the units.
The unique feature of this equipment is in
its vent system, into which each compart-
ments leads through an automatic pressure
relief valve. Thus, fires can occur in com-
partments and the flame and explosive gases
of combustion escape to the outer air with-
out damage to surrounding property or haz-
ard to those fighting a fire which may be
raging against the external walls of the
device.
Each compartment is covered by an auto-
matically closing and latching door, which
seals sufficiently tight against its jamb to
prevent the escape of dangerous quantities
of explosive gas from burning film.
The principal function of this film safe is
to prevent disastrous fires from nitro-
cellulose film through the segregation of fire
to ventilated, isolated compartments. There
are, however, many other advantages which
appeal to those handling film. Nothing is
easier than placing or removing film from
the compartment of the Film-Safe ; therefore
the time in handling film is reduced at least
50 per cent, and because of this ease in han-
dling, there is little chance of damage.
The life of film stored in the Film-Safe
is greatly prolonged, because of the natural
humidifying or conditioning quality of the in-
sulating material between the walls of the
compartments. The film, maintained at uni-
form temperatures and subjected to the im-
proved humidifying medium, is kept ductile
and in proper condition indefinitely.
The Value of Lamps
Sign lighting, projection lamps, in fact
lamps used for every purpose, are absolutely
a vital issue in Motion Picture Theatre
work. Of course the best is none too good
and exhibitors are willing to pay whatever
they feel is right, if they get the best.
WORLD'S LARGEST EXCLUSIVE AMUSEMENT TICKET PLANT
j^cusTTcKtr/g
/ 352 N. ASHLAND AVENUE \V
TWENTY- EIGHT YEARS EXPERIENCE AT YOUR SERVICE
ROLL ( coupon* POLE
—TICKETS
CHICAGO, ILLINOIS
BEST FOR THE LEAST MONEY
QUICKEST DELIVIRY
CORRECTNESS GUARANTEED
April 4, 1925
Page 63
Projection Hints
Optics, Practical Ideas and Electricity
By WESLEY TROUT
I recently received a very interesting let-
ter from R. H. Palmer, Jr., Frostproof, Fla.,
who wishes information on projection rooms
and the equipment of same. I am publishing
the letter and answers in the department, as
I think it will prove of interest to my read-
ers arid to exhibitors who may be planning
on erecting a new theatre. He writes :
"Dear Mr. Trout : Having been a reader
of your department for a long, long time, I
am going to request some information of
you in regard to properly building and
equipping a projection room and theatre. I
am contemplating on erecting a new build-
ing for showing pictures and vaudeville, etc.
I would like your help on the planning and
equipping of the theatre so that I will re-
ceive good screen results. Would you please
answer the following questions for me?
"1. Would you recommend a motor gen-
erator set or Mazda equipment? Ha>'° not
had very good results with Mazda. What
type of generator would you think bc^i and
give the best results?
"2. What screen surface would be best,
and what size screen would be considered
standard? Should a black border be placed
around same? What make of screen is
best?
"3. What size should the projection room
be built for two machines and a spot lamp?
What color should same be painted inside?
What size port holes?
"4. What make of projector do you think
best? Will it mar screen results to have
the machines placed a little higher than the
screen?
"I will be pleased to have your reply at
an early date. I think that the articles that
you present in the department are very good
and are a big help."
Reply: For a good, clear and bright
light I recommend a motor generator set, of
the series wound type. Westinghouse or Trans-
verter generator sets you will find to be
very good. If you project a 9 x 12 foot
picture with a fairly short throw, with good
projection . lenses, you can secure fairly
good results with Mazda equipment. To
secure the best results it must be installed
"right." You cannot expect results with
Mazda unless you have everythng lined up
strictly according to directions sent with the
equipment. I have seen some fairly good
installations with Mazda where the Cine-
phor condensing system was used and half-
size projection lenses. Also a special sur-
face screen should be used. Mazda light al-
ways has a little yellow tinge, therefore you
need a screen with a special surface to
overcome this yellow tinge. You will find
the low intensity lamp to give very pleasing
results with only 20 amperes at the arc,
this giving you the same light as you get
with 60 amperes with the old style arc.
2. As for screen surface, you did not state
in your letter the width of your proposed
house, as this is necessary in selecting the
proper surface. A 9 x 12 is usually con-
sidered to be a standard size screen for
most any size theatre. A small size picture
is much better to keep steady and bright on
the screen. There is no decided advantage
in having a large picture. I would place a
shadow box around the entire screen, as it
will make your picture "stand out" better.
The Gold King or the Minusa screens are
very good.
3. Remember that the projection room
should be large enough for reasonable com-
fort for the projectionist, allowing not less
than two feet in the clear behind the pro-
jectors, after they have been set far enough
back from the front wall, so that the pro-
jectionist can easily get in front of his
machines if necessary, with not less than
six feet in width for a single projector and
three feet additional for each additional
projector or spot lamp. The height of the
projection room ceiling should be not less
than 78 inches from floor to ceiling.
All openings should be equipped with fire-
proof shutters. All wires should be placed
in conduit. There should be a large vent
flue with a fan in same. The projection
lens ports should be 12 x 12 inches, and the
observation ports 16 x 16 inches. Lens ports
should be about 48 inches from the floor,
and the observation ports about 60 inches
from the floor.
Simplex Ticket Register
Hardly a day goes by that some new well-
known theatre or chain of theatres is not
added to the already worthy list of users of
the Simplex Ticket Register. At the present
writing there are over 50 of the big chains
that have made the Simplex installation in
each of their many theatres. That certainly
is a record to .be proud of. This list is not
inclusive of the thousands of the individual
theatres that are making efficient use of this
little register.
The value of the device is not to be denied.
It is a complete unit in itself, and takes care
of every little operation that is necessary to
complete the sale of an admission. It au'omat-
ically registers each sale and lays down the
ticket ordered in front of the patron without
the cashier touching it at all. Above all, it
makes no mistakes. That is an essential
feature for economical management.
LAST MINUTE THEATRE
CONSTRUCTION NEWS
Architect — Robert Gornell, Breuning Build-
ing, Kansas City, Mo., drawing plans on
Theatre, 160x 158, $2,500,000, 12 sty. and bas.
at Valentine Road and Broadway. Owner,
The Werner Co., 234 Lathrop Building,
Kansas City, Mo.
Owner — P. A. Leese, Hartley, la., taking
bids on Theatre and Apartment Building
(2 buildings) approximately $40,000, V/2 sty.,
108x110, at HartW. Ia. Private plans.
* * *
Architect — Lang, Raugland & Lewis, Es-
sex Bldg., Minneapolis, Minn., is awarded
contract for Theatre Building, $35,000, 1 sty.,
50x60, at 10th Street, Worthington, Minn.
Owner, Nick Casareta, Casareta Bros., 301
■10th Street, Worth'Vrrton. Minn.
Architect— R. B. Williamson, 405 Broad-
way, Milwaukee, Wisconsin, drawing plans
on Theatre and Apartment Building (4 apts.)
$150,000, 2 sty., and bas., 100x 130 at 37th
and Center Streets, Milwaukee, Wis. Owner,
March Realty Company, 428 Grand Avenue,
Milwaukee, Wis.
* * *
Architect— C. W. Brandt, 1114 Kresge
Building, Detroit, Michigan, drawing plans
on Theatre, (seat cap. 1,000) $50,000, 1 sty.,
and balcony, 110x75, at Main Street, Albion,
Mich. Owner, care of Architect.
* * *
Architect and Mechanical Engineer — New-
house & Bernham, 4623 Drexel Boulevard.
Chicago, 111., drawing plans on Theatre, 2
sty. and bas., pressed brk. and t/c/trim re.
cone, and steel, at Alpena, Michigan. Owner,
W. H. Johnson, pres., First National Bank,
Alpena, Mich.
* * *
Architect — Walter Ahlschlager, Inc., 65
East Huron Street, Chicago, 111., drawing
plans on Theatre, Ballroom and Stores, $1,-
650,000, 2 sty. and bas. 125 x 274 at State and
Sibley Streets, Hammond, Ind. Owner, Mer-
chants Improvement Association, 104 High-
land Avenue, Hammond, Ind. Gen. Contr.
let without competition to Longacre Constr.
Miss Priscilla Dean, movie star, inspects the works of the great Wurlitzer Organ
built for the Roosevelt Memorial Park, Los Angeles, Calif. This mighty Wurlitzer,
said to be the largest organ ever built, was transported in a solid train load shipment
which left the Wurlitzer factories, North Tonawanda, N. Y., recently.
Page 64
Exhibitors Trade Review
Features in the Week's
Programs
"The Lady" at the
Garden, Pittsburgh
The First National sucess, "The Lady," with
Norma Talmadge in the lead, will play the
first part of the week, while Claire Windsor,
supported by Bert Lytell and Doris Kenyon
will complete the week in the fast moving
drama, "Born Rich." A good musical program
is provided for both shows.
Three Features at
Castle, Irvington, N. J.
Three feature pictures, which include "The
Lady," "The Price of Pleasure," and "Forty
Winks," are programmed for the current
week at the Castle Theatre. International
News and an "Our Gang" comedy figure in
the supporting numbers, as well as a well
rounded musical program, featuring the or-
gan and organ slides.
"Take a Chance" Week
at Capitol, St. Paul, Minn.
No program is announced for the week, since
it features as a "Take a Chance Week."
Every part of the program is secret, including
even the overture by the popular St. Paul or-
chestra. It is, however, announced that James
Cruze directed the feature picture. (Good
idea. Will hear more about it.)
"Confession of a Queen"
at Capitol, N. Y.
•Victor Seastrom's "Confessions of a Queen,"
will play the week at the New York Capitol.
A distinct musical novelty, in the form of
Inca Indian music has been arranged by S. L.
Rothafel. This will also include the Peruvian
Ballet interpreted by Doris Niles and the
Capitol Theatre ballet corps.
"Charley's Aunt" finishes at
Orpheum, Chicago, III.
"Charley's Aunt," which made a phenomenal
success of its run at the Orpheum Theatre,
will close Friday, to be followed by the in-
imitable Jackie Coogan, in his newest com-
edy, "The Rag Man."
L
HERALDS
On All Features — in Any Quantity
QUICK SERVICE — MINIMUM PRICES
Write jor Samples and Prices
J
FILMACK COMPANY
736 S.WABASH AVE. CHICAGO
READ
LE COURRIER
Cinematographique
28 BOULEVARD SAINT DENIS, PARIS
CHARLES LE FRAPER,
Manager
Most widely circulated, best informed and
oldest of the French motion picture journals.
Specimen copy free on request.
Mailing Lists
Will helpyou increase sale*
Send for. FRF ~
counts and priceaon classified nunet
f you r best p rospec ti ve customers—
'ational. State. l>ocal~IndIvldaaIa,
'rofesalona, Bnaineaa Firms.
OQ% Guaranteed C & .
by refund of J ^eacli
Classified Opportunities
Rates 2 cents a word. Cash with copy.
At Liberty
AT LIBERTY EXPERIENCED OPERATOR,
any equipment, permanent, go anywhere. References.
State salary. Wire or write at my expense. Gary
Rumley, Atlas Theatre, Cheyenne, Wyo.
AT LIBERTY — Lady organist of ability — Union.
10 years — best theatres in East. Extensive library.
Michigan, Ohio or Indiana preferred. None but
straight pipe organ considered. Address "Organist"
P. O. Box No. 602, Sidney, Nebr.
AT LIBERTY — ORGANIST for immediate en-
gagement. Cue picture properly, play feature solos,
have fine library. CARL STEFFLEY, 737 West
Locust St., Shelbyville, Ind.
AT LIBERTY MAY 1— Second and Bass Clarinet-
ist of Minneapolis Symphony Orchestra desires en-
gagement with Band or Theatre Orchestra. Address :
Carl Buschardt, 3228 Columbus Ave., Minneapolis,
Minn.
VIOLINIST — LEADER or side man pictures,
vaudeville. Wonderful library. Ten years at largest
Detroit theatres. Best references. Prefer Michigan.
Ohio, Indiana or _ South. VIOLINIST, lll-2d
Street, Jackson, Mich.
PUBLICITY WRITER— PART TIME. Young
man 27, original ideas with interest and pulling
power. Well educated and experienced. Address N.
Black, 1205 Tinton Ave., New York.
YOUNG WOMAN PIPE ORGANIST wishes posi-
tion in picture theatre. Experienced. References.
Address, Bernice Stevens, 5727 Richmond Ave.,
Dallas, Texas.
FIRST CLASS ORGANIST AT LIBERTY for
immediate or future engagement Man with 10
years' theatre experience. Accomplished musician.
Expert picture player and feature soloist. Union.
Good, modern instrument essential. Familiar with
all makes, both unit and straight organs. Excep-
tionally fine library. Will ..consider good position
anywhere. Wire or write full particulars. OR-
GANIST, Room 226, Princess Hotel, Atlantic City,
N. J.
Local Films
MOTION PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the' best cameramen. Our price 20c per foot.
Ruby Film Company, 727 Seventh Avenue. New
York.
For Rent
MOTION PICTURE and "Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange. 727 Seventh Ave., New York
City.
For Sale
it* SI
5r. Louis
ELEGANT LOT of upholstered opera chairs, all
guaranteed fine condition. Also 279 _ new veneer
opera chairs, half regular price. Bargain on attrac-
tion sign, ticket booth, scenery, music stands, etc.
Write us your needs. - Atlas Moving Picture Co.,
538 So. Dearborn St., Chicago.
FILM EXCHANGE GIVING UP BUSINESS.
Great bargains. Westerns. Northwesterns. Dramas,
Short Subjects. A. J. Hepner, Pres., 1244 Corona
St., Denver, Colorado.
EVERYTHING IN MOTION PICTURES, com-
plete short stories for small machines. Unlimited
stock of every description. State your requirements.
Metropolitan Motion Picture Co., 116 Market St.,
Newark, N. J.
FIFTEEN HUNDRED OPERA CHAIRS, prac-
tically new, five-ply. Haywood make, at sacrifice.
Guaranteed to fit. . REDINGTON & CO., Scranton,
Penn. •.,
FOR SALE — "High Gear Jeffery" feature. Ed
Milanoski, 640 Fourth Street, Grand Rapids, Mich.
For Sale
We are general distributors for the famous "Phel-
co Perfect Arc Carbons" for Oklahoma, Kansas,
Texas and Arkansas, Wholesale & Retail. Samples
and prices sent on request. A big discount on these
carbons. Opera Chairs at a big saving. We have
the finest line of chairs in the West. Send for special
prices and catalogue Today. We are distributors for
the famous "Sun-Lite" screens, for all widths of
theatres. Special screens for Mazda, regular arc
high or low intensity arcs. Sun-Lite screens, per
a square foot $1.25, frame $10 ; the surface is wash-
able, will not discolor due to age. Guaranteed.
Crystal Bead screen at $2 per a square foot. Best
screens now on the market. Samples on request.
Complete line of sprockets for all makes of machines
at 10 per cent off lists. Cash with all orders. Baird
rewind $7, complete. We want salesmen for Okla-
homa, Kansas, Texas and Arkansas for our carbons,
chairs, sprockets, screens and rewinds, to sell on
commission. If you want to make some extra monev
for a little of your spare time, write us and we will
supply you with prices, etc. We want agents and
salesmen for our line of regular sprockets, Trouco
Lens Kleaner, Trouco Arc-Lamp Lubricant, rewinds,
Cinephor Lenses and Condensers, Sun-Ray _ Con-
donsTs and Sun-Lite Screens, for anv State in the
TT. S. Assent or salesmen must purchase sample to
show exhibitors of the small products, one of each
small parts. Exclusive rights given to agents who
cover one state completely. Sell o™ commission ba«;s.
W. TROUT THEATRE SUPPLY. Box 499, ENID.
OKLAHOMA. (Strictly Mail Order House.)
TFN THOUSAND YARDS BATTLESHIP
LINOLEUM Government standard stock at less
than wholesale prices. For theatres, clubs, halls,
lodges. Guaranteed absolutely. Redington Co.,
Scranton. Pa.
NEW SELF-PLAYING LINK PIPE ORGAN
Meets every requirement of the pictures. Oper-
ated from booth or elsewhere. Library of new music
rolls. Bargain. Wilbor A Shea, Eastport, Maine.
HOT V CITY— 2 reels: ROSARY— 2 reels: MARV
PTCKFORD. 2 re-Is (with papers') in "FRIENDS."
First $40.00 gets them. Movie Man, Nova. Ohio.
Miscellaneous
THEATRE OWNERS, ATTENTION. Prevent
fires in v""r tViMtr«. Tnstalr the AMERICAN
FTRE EXTINGUISHER. Write for prices and
full information today. Don't wait till yon have a
fire. American Chemical Co., Lebanon, Penn.
Sty? Breakers
Atlantic City, N. J.
ON THE OCEAN FRONT
Fireproof
American and European Plans
Orchestra Dancing
Golf Privileges Cabinet Baths
Garage
JOEL HILLMAN, President
As Good As
In describing Eastman Positive
Film you never have to say, "It's as
good as such and such film."
There just isn't any question about
the outstanding superior photo-
graphic quality of Eastman Film.
And you know when the print is
on the genuine — the identi-
fication "Eastman" "Kodak" in
black letters in the margin tells you.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
STE HE OS COT IKS
presented by
l*Oe>s - LenJenthal
They Jump Out At You
From the Screen
At New York's Rialto audiences have been swept with
waves of laughter as they watched the super-novel Stereo-
scopiks on the screen.
Short in length, long in interest, big in audience values.
You never saw anything like them for rousing your
audience.
A Series of Four.
EXHIBITORS
Qrade REVIEW
%e Business Paper of the Motion Picture Industry
^# A?Mfc 'W Ft % %^ ttrs
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^^^HENRY KINGV*
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Wm^ ALICE TERRY
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THIS ISSUE: ft. 162 Copies
April 11, 1925
cMnotherlhumph/orthiMighty
The World's Largest Pipe Organ
was shipped in a solid train from the
Wurlitzer factories, No. Tonawanda, N. Y.,
February 19th to be installed in the
ROOSEVELT MEMORIAL PARK
Los Angeles, California
For months the Association's representatives searched among pipe organ builders
of the world for an exceptional Voice of Music. The Mighty Wurlitzer was their
unanimous final choice.
To the builders of this beautiful memorial park will belong the honor of having
created the first great sounding memorial ever dedicated to the memory of a great
American.
Some years before his death Colonel Roosevelt remarked after listening rever-
ently to the playing of "The Rosary" on a Wurlitzer Organ in Philadelphia, "If
I could hear that song played every day, I believe that I would be a better man."
Every evening at sunset this great organ will play "The Rosary." Its voice will
be heard within a radius of 5 miles of the park, and a special radio broadcasting
station is planned to pass it on to a listening outside world.
This great Wurlitzer Organ represents an investment
of $150,000.00 and will mark a new epoch in organ
building on a colossal scale.
CINCINNATI NEW YORK CHICAGO SAN FRANCISCO LOS ANGELES
121 E. 4th St. 120 W. 42nd St. 329 S. Wabash Ave. 250 Stockton St. (.07 W. 7th St.
Wr'te for particulars
of New Selling Plan,
Learn how easy it
now is for even a
small exhibitor to
own a Wurlitzer.
IIP*!
II
0
EAUTY
and the
V
.ADMAN
By Peter B. Kyne
A Seat Selling Combination
A box-office title plus a box-office cast in-
cluding Mabel Ballin, Forrest Stanley and
Russell Simpson in a stirring action story of
the later gold rush days. A Frank E. Woods
Special Production directed by William Worth-
ington. Produced by Peninsula Studios, Inc.
r,
One of the Winners for the Spring Season
Now Booking
RELEASED BY
(Producers TUstrihutina '3d
Foreign Distributor:
Wm. Vogel Distributing J ^CcnVOmUOTL U
Corporation
Member: Motion Picture Producers
and Distributors of America, Inc.
WD1L H. HAYS, Pres.
F.C.MUNROE Presidem RAYMOND PAWLEYl'Wicelta.i.Treas. PAUL C.MOONEY vlcePrci. JOHN C.FUNNvIkPto
PaWtabed »i\\M »T BKkiMWn Review PaMisfcinc Corporation (t 34 North Crystal Street, East Stroudaburg. Pa. Editorial Offices 45 West 45th Street, New York City.
A drama He thunder b
imj facts of what nappe
girls in big ciNcs
Metropolis direct from AC
Yorks first and world ram
MARY E. HAMILTON —
amazing posters and ami
STARRING
JOHNNIE VIRGINIA LEE And
WALKER CORBIN gjsgt
lo Released May 3~ W$\
If — revealing the shock-
s to unprotected young'
filmed in Hie world's
rUAL experiences of Mew
us Policewoman
Amazing exploitation —
z\n4 Press Book "™!
O LEVERING
"LILIES OF THE STREETS" is now being sold by
F. B. O. Salesmen throughout the entire country. Buy this picture
NOW from your F. B. O. Salesman — or from your nearest F. B. O. Exchange
f& HoM Play Dates Open
In a headline — at a glance— the biggest news
of the Spring— Warner Bros., producers of profit
pictures, will bring FORTY FEATURES to
the screen during the coming season.
The Warner name— pledged to quality— is
behind every picture. The stories, stars, direc-
tors and casts will be the greatest that exper-
ience and money can produce. They will be
the biggest and finest array of high class profit
pictures ever offered by any producer.
That's the headline— the detailed story is
coming. And it's well worth waiting for!
the
theyte
MSW YORK AMERICAN
Do not pass "SALLY'at
the MARK STRAND
this week. IP you do,
you are going to miss
one of the best
comedies that has
played on Broadway
in aeons and aeons.
Make it your
business to see
Colleen Moore and
Leon Errol.
To June Mathis
belongs credit for
a masterPul script.
"3iiat national Picture*, Inc.
presents
COLLEEN MOORE
in
'SALLY"
From FLO RE NX 2.IE GFELD'S musical comedy
By GUY BOLTON, author and JEROME KERN, composer
with LLOYD HUGHES and LEON ERROL
Editorial Direction and Continuity by JUNE MATHIS
Directed by . . ALFRED E. GREEN
Art Director E.J. SHULTER.
Photographer T. D.MCCORD
Assistant Director JACK. BOLAND
Alxui national Picture
Members of Morion Picture Producers unA
Distributors of America lnc,-~W!il Hays PruHent
< foreign Rights Com. oiled by V
First National Pictures Inc- ]
383 Mid.ton Avenue, New York ^
April 11> 1925 Page 7
jS25E5E5i!5E5E5H5E525E5ffiE^^
EXHIBITORS
Oracle REVIEW
9fo Business Paper of the potion Before Industry
WILLARD C. HOWE, Editor
H. K. CRUIKSHANK, Associate Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager
H. J. SCHLEIER, Business Manager
L. S. HARRIS, Equipment Manager
Vol. 17
April 11, 1925
No. 20
CONTENTS
EDITORIAL FEATURES
France Takes New Lease on Life 11
Exchanging Exhibition Ideas 33
HIGHLIGHTS IN THE NEWS
M. P. T. O. Meeting Called 13
Colvin W. Brown Joins F. B. 0 13
Pathe Announces Comedy Schedule 14
Feist Becomes Sales Manager of Metro 14
Elliot Behind Phonofilm Sales :. 16
Paramount Starts Screen School 17
SVD Cohen Addresses T. O. C. C 18
Plans Announced for Milwaukee Convention 19
Dietz Directs Metro Publicity . 19
United Artists Deny Affiliations 21
Exhibitors Meet in St. Louis 21
Pres. O'Reilly Re-elected 21
Grainger Goes to Fox 22
Seixz Leaves Pathe 22
Warner Favors Broadcasting 23
Vjtagraph Announces 30 Productions 24
F.| B. O. Schedule Calls for 8 24
First National Announces 52 25
Taylor to Direct Lloyd 25
Woody Visits Working Studios 25
Morris -to Handle Warner Theatres 27
Larger Quarters for Schulberg. 27
Exhibitors War on Radio 27
PICTORIAL PRESENTATIONS
"The Adventurous Sex"
"Friendly Enemies"
"The Knockout Kid"
Frontispiece
20
28
REGULAR DEPARTMENTS
- ^
Editorials
Independent News --
Exploitation Ideas
Sales News and Personalities
Production Highlights •■•
Exhibitor News
Big Little Features
Box-Office Reviews
Equipment News •
9
29
34
41
43
45
47
50
S3
Copyright 1925 by Exhibitors Review Publishing Corporation
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Build-
ing, 45 West Forty-fifth street, New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates: Postage paid per year, United States, $2; Canada, $3; Foreign,
$6; single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE
F. HEATH COBB
1432 GOWER ST., HOLLYWOOD.
NEWS AT A GLANCE
James W . Elliott, founder of the defunct
Business Builders, Inc., and promoter of Man-
hattan Piggly Wiggly chain stores, which failed
in 1922, manages the selling organization for
De Forest Phono fdm Corporation stock. One
hundred and ten salesmen are employed, whose
weekly sales run from $35,000 to $110,000.
Both Hiram Abrams and Joseph M. Schenck
absolutely deny the recent rumors regarding an
affiliation between United Artists and Producers
Distributing Corporation.
Colvin W. Brown, formerly Vice President and Man-
ager of Distribution for Thomas H. Ince Corporation,
has joined the forces of Film Booking Offices where he
will assist Major H. C. S. Thomson.
Jesse L. Lasky announces the establishment of
the Paramount Pictures School, Inc., which will
seek to develop new talent for the screen by train-
ing youthful actors.
James R. Grainger has resigned from
Metro-Goldwyn and is now with Fox Film
Corporation as General Sales Manager.
broadcasting stations be built for the purpose of boosting
the motion picture Jndustry.
Elmer Pearson outlines Pathe's comedy production
program for the coming season. It includes a minimum
of forty-eight two-reelers from Hal Roach and fifty-two
from Mack Sennett.
Vitagraph announces thirty pictures of which
they will pro/luce twenty and release the other
ten.
F. B. O. will release fourteen pictures
during May. Two are specials, eight fea-
tures, and six short subjects.
M. P. T. O. A. has called a meeting to be held
on April 7 at National Headquarters to discuss the
final convention arrangements and program of
activities at Milwaukee on May 12-14.
The International Film Congress which was
scheduled to be held in London on July 6, has
been indefinitely postponed because of friction.
Maurice E. Cleary, treasurer of United Artists, re-
signed effective April 8. It is understood that he will
enter production.
Sydney S. Cohen sounds keynote at meeting of T. O.
C. C. in New York City.
Harry Warner, of Warner Brothers, urges that two radio \
Page 8
• Exhibitors Trade Review
i
A scene of revelry from
"T h e Adventurous
Sex," an Associated
Exhibitors' picture with
Clara Bow, Earle Wil-
liams, Herbert Rawlin-
son and Harry T.
Morey as the principals.
A thrilling rescue from
a watery grave in "The
Adventurous Sex," and
a fine example of un-
usual photography.
The Adventurous Sex"
An Associated Exhibitors' film with a cast which includes Clara Bow,
Herbert Rawlinson, Earle Williams and Harry T. Morey.
©C1BS54S90
APR -6 '25
EXHIBITORS
<5ra<fe REVIEW
c&e Business Qtper of the Motion ftchmlndustrf
HelPs Going to Break Loose
Where Do You Stand, Exhibitors?
HE BATTLE for control of the
motion picture industry is defi-
nitely on. Don't be deluded
by the cynical notion that it is
all talk.
There has been a good deal of talk,
but it is fast converting into action.
The fight that's coming isn't going to
be a pretty one. It isn't going to be gov-
erned by rules. There will be no gong
and no referee.
It is going to be a fight to extinction,
between those who are seeking to tighten
the last strings of monopoly and those
who insist on their right to live without
special dispensation from certain self-
chosen rulers of the business.
That sort of fight knows no restraints.
But it usually brings decisive results.
If you, as an Exhibitor, have remained
free and independent up to this point,
you must be prepared to admit that the
independent producers and distributors
have a right to live and that their cause
is identical with yours.
Admitting that, the vitally important
thing for you to consider is this:
The whole battle is going to rag-e
around something you control — TIME.
In your hands, to a large extent, rests
the destiny of the industry.
If you choose the easy policy' of least
resistance today, you will have a yoke
on your own neck tomorrow.
There can be no doubt that the easiest
way to operate your business is to tie up
your time-book to one or two larere blocks
of pictures; then sit back and take in the
money. But you ought to know, by this
time, that the money doesn't always roll
in to the tune indicated in the beautiful
announcements. And you ought to
know, too, that if you do book the com-
bine's product and get caught making a
real profit on it your theatre is due to
pass out of your hands altogether, or, as
an alternative, you will find yourself
facing competition that will destroy all
possibility of profit.
In past years you have had reason to
feel that you could not safely rgly on
independent product. It was lacking in
both quantity and quality.
That condition no longer exists.
You can get good pictures, and plenty
of them, without putting your own neck
in a noose. Better product than a lot of
the stuff you have been getting.
It is merely a question of guts.
Are you willing to assert yourself now,
as the owner and manager of your own
business, in order that you may continue
to own and manage it?
Or do you prefer to sign the first con-
tract that is shoved under your nose and
avoid anything that might prove a little
unpleasant?
You don't have to carry the world on
your own shoulders. You don't have to
go into battle alone. If you go at all, you
will have plenty of organized support.
The Motion Picture Theatre Owners of
America, at its convention in Milwaukee,
May 12-14, will demonstrate to you that
it is ready for the war, fully prepared to
Page 10
Exhibitors Trade Review
plenty of efforts to divert it to petty
wrangling over inconsequential things.
But you can help steer it in the direction
of specific forceful action on the one
subject that is more important than all
the others — the immediate adoption of re-
prisals against those who are trying to
throttle the business.
Remember, this is no pink tea! But
you have the alternatives of participat-
ing now in an organized fight for inde-
pendence or fighting it out alone later on,
when it comes your turn to hand your
business over. And then you won't have
a Chinaman's chance.
If you want to stay in business, buy
your pictures from people who are en-
gaged in the business of selling pic-
tures— not from the people who are en-
gaged in the business of operating
theatres.
And if you adopt that policy, make it
known at Milwaukee!
protect your interests, to guard your
independence.
But the M. P. T. 0. can't do anything
for you if you barter away your own in-
dependence by signing away your time
to those who are seeking to put you out
of business.
You have in your hands the power to
keep this industry open.
Are you afraid to use that power?
No? Well then, don't sign away your
own future.
Wait. Wait until the Milwaukee con-
vention.
Go to Milwaukee if you can. If you
can't, let someone who is going have full
authorization to speak and act for you.
Help make the Milwaukee affair the
turning point in favor of a free and open
industry.
Help hold the Milwaukee convention to
one job — the big job. There will be
"In future," writes Billy Leyser, pinch-hitting for Pat
Dowling, who is in Europe, "the Hollywood Studios will
be known as the Hollywood Studios and not the Christie-
Hollywood Studios, which has been stated erroneously."
So, evidently, the future name of the Hollywood Studios
will be the Hollywood Studios. And we can let it go at
that.
* * *
Elmer Pearson came back to New York a few days ago
after his long stay on the Coast and plunged into a volume
of work that would make most film men unhappy. His long
absence seemed to have prepared him for it, however.
* * *
Some big changes in executive and sales personnel have
come about in the last week or so. Sam Morris becomes
assistant to Harry Warner, in connection with the rapidly
developing theatre plans whereby Warner Bros, expect to
insure first runs for their product. Felix Feist becomes
general sales manager of Metro, following J. R. Grainger's
removal to a very important place in the Fox establishment.
Colvin Brown, long identified with the Ince organization,
joins F. B. O. as a member of its executive committee.
And so it goes. Here's hoping everybody finds the new
job an improvement.
Howard Dietz comes to the top again as chief of both,
publicity and advertising at Metro. He had a fairly sizable
job before the publicity department was added to his respon-
sibilities. Now he has one considerably bigger.
An invitation from "Tony" to a buffet dinner in honor
of Tom Mix next Monday night raises several important
questions. What sort of dinner is this highly educated
horse likely to provide? Will his judgment as to vitamine
outweigh the experience of the Astor kitchen? It remains
to be seen. Anyway, he's a good horse. And he and Tom
are a pair of good actors. Even if Tom is going abroad,
where he is liable to gather a lot of foreign polish.
* * *
Credit is due to Harry Varner, of Lexington, N. C, for
a mighty good piece of work recently in connection with
an effort to shove an admission tax bill through the state
legislature at the last minute before adjournment. At the
time the bill was first introduced Varner and M. S. Hill, of
Charlotte, appeared against it and got an unfavorable re-
port, which, it was assumed, would kill all admission tax
bills during the session. Just a few days before the close
of the session, however, the bill was -resurrected and
jammed through the lower house. Quick action was neces-
sary, so Varner and Hill went to Raleigh on a Sunday
afternoon and put up such a vigorous opposition that the
bill was killed in the Senate by a vote of twenty-six to
eighteen. That's the sort of thing an M. P. T. O. organi-
zation does for its membership. Wonder if the members
appreciate it as they should? Or give due credit to the
men who give valuable time and effort for the common
cause ?
* * *
Harry Warner's ideas with regard to the radio situation,
as it relates to the better exploitation of pictures, are timely
and well put.. It is time, high time, that the industry quit
talking so much and do something about the radio question.
And this is particularly true in view of the probability that
within the next year or two the American Telephone &
Telegraph Company will be offering every telephone user
in the country wired radio entertainment on a monthly
rental basis. When that comes, putting radio on a really
commercial basis, it is going to be potentially a far more
serious matter than todav.
April 11. 1925
Page 11
France Has Another
Renaissance
Motion Picture Rialto of Paris Takes On a Decided "Times
Square" Atmosphere in Its Ballyhoos and Exploitation
ALKING DOWN the
Boulevard des Ital-
iens — the motion pic-
ture Rialto of Paris —
to note peculiarities in
theatre fronts, I verit-
ably "stopped dead in
my tracks" as I came
before the Cameo
Theatre. Myriads of
lights, large, compelling posters and
signs, a radio amplifier, a huge, master-
ful cutout showing in true perspective a
mannikin Harold Lloyd scaling the
sheer walls of a sky-scraper — in fact,
a multitude of Harold Lloyds swarm-
ing all over the place ; on the signs, on
the marquee, on the fronts of the
buildings adjoining the theatre on both
sides, and a live one in the cashier's
box — radiated the master hand of
showmanship and conveyed in alluring
terms the bright promise of an enter-
taining time inside.
I rubbed my eyes to make sure that
a figment of fancy had not transported
me to 42nd Street and Broadway.
There was a decided "Times Square"
manner in the display. But no ; there
were the signs in unmistakable French,
and all about arose the sounds so pecul -
iar to the swish and wash of Paris
traffic. Also, the knots of excited spec-
tators buzzed and hummed with the
nervous, musical rhythm of the native
tongue. Yet, there was something so
uncannily American about the display —
its keen exploiting motif, its complete-
ness and the obvious intention of
putting the message ever regardless of
expense.
COSTUMES FOR USHERS
Inside the house the Harold Lloyd
ballyhoo was sustained. All the ushers
were dressed in Lloyd costumes, wear-
ing shell-rim frames which had been
treated with a phosphorescent sub-
stance that made them radiate a novel,
luminous glow in the darkness.
Along this street, other house fronts
were practically of a piece with the
Cameo. On every hand the positive
note of modern showmanship sounded
By MICHAEL L. SIMMONS
a clarion call for the attention and
francs of the passing public. It is but
pertinent to add that the answer was
as positive as the call. A block or two
clown the street, the Aubert- Palace, fea-
turing Max Linder in "The King of the
Circus," was entertaining crowds with
Reginald Ford, owner of the Cameo,
Paris, and head of the distributing com-
pany bearing his name.
a circus ballyhoo consisting of a manni-
kin colored band playing mechanically-
worked toy instruments, while another
mechanically-worked device had a lion
chasing Linder around a circus ring.
On all sides manikin ballyhoos of this
character were noticeably evident.
Other displays, principally huge cut-
outs at strategic points in front of the-
atres, and no little variety of posters
and pennants, gave a holiday air to the-
street, and vied favorably with th^;
proverbially-potent shop windows.
'J1 HE first inquiry aimed to investigate
the genesis of this recent trend in
American showmanship — for recent it
was, as subsequent events proved —
brought me to the office of Reginald
Ford. Ironic circumstance ! It is the
same Mr. Ford, who while in America
only a few short years ago, took posi-
tions with several producing firms at
minor salaries, in order to study Amer-
ican film business methods from all
angles. About a year and three months
ago Mr. Ford established a renting
agency in Paris, and about three months
ago enlarged on his activities by taking
over the Cameo. As Mr. Ford puts it :
"With an eye ever turned toward?
the exploits of Harry Reichenbach,
I've endeavored to instill American ex-
ploitation methods in Europe, and I
must confess, I've managed to shake
the laymen as well as motion picture
people into a beneficial recognition of a
new era of progress and activity. Since
the inception of this policy the Cameo
has beaten its former receipts by over
300 percent."
VOICES APPRECIATION TO
SCHLESINGER
Mr. Ford appended these remarks
with an emphatic acknowledgement of
thanks to Gus Schlesinger, of Warner
Brothers, for the latter's valuable as-
sistance in showing him how to protect
himself in establishing foreign con-
tracts. But this article is not so much
concerned with the Cameo as a success-
ful theatre, nor with Mr. Ford's initia-
tive, as it is with both these facts in
their relation to the present impressive
policy of up-to-dateness in publicity and
advertising that prevails all * over
France. One man's gain is another
man's loss unless the latter can share
in the gain. In Paris, for example,
with this axiom in mind, the rest of the
theatre owners commenced to dart in-
terested, nay, studious, glances at the
house-dress of the prosperous Cameo.
The publicity and exploitation cam-
Page 12
paigns also received attention and soon
became models after which the French-
men fashioned their own activities.
A LL indications show that France is
proving an apt pupil, if not one that
actually rivals the master in some re-
spects. A delineation of the campaign
on Harold Lloyd in "Safety Last,"
gives piquant point to this observation.
The campaign embraced the following
stunts : 3,000 taxicabs carried an an-
nouncement of the show on their spare
wheels ; various stories of the star's life
were broadcasted from the only two
transmitting stations in Paris ; sand-
wich-men, with cut-out boards showing
the face of the comedian, continually
paraded the populous districts ; special
permission was obtained from the
Streets Commissioner that wherever a
street was under repair, boards with
posters showing various scenes of the
picture could be erected ; couples in
which one of the two persons simulated
deafness and carried an enormous ear-
trumpet, invaded tram-cars, busses and
subway trains, while the other kept
shouting the details of the photoplay
into the horn ; and — shades of Barnum !
— 35 machines were installed in as
many legitimate theatres, which, during
the intermissions, showed still scenes
from "Safety Last !"
When it is stated that other theatres
are taking their leads from campaigns
of this kind, one need but multiply
instances to understand what sort of
showmanship gilds the scene here.
To name the various American films
that are enjoying a vogue is to practic-
ally catalogue the very product that has
at one time or another entertained audi-
ences on Broadway and Main Street.
Practically every producer of note is
represented.
"SPECULATING*' BOX-OFFICES
One practice governing ticket sales
may amuse Yankee exhibitors. To ob-
tain tickets for seats in advance, the
buyer must pay 50 centimes (about
two cents and a half) extra per ticket.
We mean at the box-office, and not at
a speculator's.. Another "wrinkle" in
film entertainment that may offer some-
thing to Americans to think about is
the "Journal," an exclusive show of
newsreels. The show lasts about forty-4
five minutes, one franc being charged
for admission, and comprises practically
three reels or travelogue. The owner
advertises his show in any way peculiar
to his sense of showmanship, such as
"See the World for One Franc"; "If
You Missed Your Honeymoon Trip
Try It Now in Perfect Comfort" ; or
if he is. possessed of a literary flare,
he will describe on a large placard the
places of beauty, of romance, of inter-
national interest, and so on, to which
the magic camera takes the observer,
in terms that are quite irresistible. The
show enjoys a popular vogue. Prices
in most theatres approximate a stand-
ard admission rate varying according
to location, from 4 to 12 francs.
Where the French film man holds
a really amazing surprise for the Amer-
ican is in the method of distribution.
What has been declared in America
the most reasonable, just, and expedi-
tious plan of distribution, but has not
yet been put into effect because the plan
is so ideal that it must needs wait until
other instrumentalities can be adjusted
so that they are sufficiently ideal to
Keep Posted
To keep abreast of activities in
the film industry it is essential that
its members be thoroughly familiar
with what is happening, not only at
home but also abroad.
The countries of Europe are not
sleeping. They are wide awake to
the great possibilities of the motion
picture business. And they are con-
stantly contributing new ideas while
adapting and improving many of
the old ones emanating from this
side.
Read what is happening in
France. Here is first hand infor-
mation on the subject. In the near
future there will also be authorita-
tive articles about the industry in
other countries.
iiiiiiinniiiiM
dove-tail with the plan in question —
in other words, the Irwin plan — has
been working satisfactorily in France,
Belgium and Switzerland for almost a
year.
'J' O take the "Societie Francaise de
Fi'ms Fordys," the largest inde-
pendent distributor here, as an example,
one gets a lucid idea as to how simplv
the plan works. The concern has its
principal office in Paris, an office in
Brussels and one in Geneva, and no
other branch of any kind. A force of
salesmen, who have small cars, attend
to sales direct. Each salesman takes
an allotted district, and when this dis-
trict has been ■ covered, the contracts
listed and the copies made, the required
printed matter and stills are handed
over to an agent in that district who
attends only to physical distributipn at
so much a reel, and attends also to the
handling and collection of moneys,
cleaning and handling of prints and
distribution of printed matter. Accord-
ing to current report, other renters at
present not using the system are formu-
lating a plan to work in with this sys-
tem for the handling of their films on a
similar basis. This will effect an
economy for all concerned, and will
necessitate only the utilization of the
local agents already established, who
will handle the product of several firms
instead of only the one they handle
now.
The so-called film renaissance in-
France is not confined exclusively to
exploitation and distribution. Produc-
Exhibitors Trade Review
tion is now commencing to feel the im-
petus of the movement. The much-
mooted talk of amplifying markets by
keying production to meet the highest
standard of merit in all countries —
meaning, principally, America — has
gradually reached the point of action.
At this moment, a suspicious buzz-
ing in the vicinity of Gloria Swanson,
indicates that a pooling of film interests
are hovering near her threshold for
reasons other than inviting her to pink
teas. From one source, I gathered the
information that a prominent film mag-
nate in America — whose name was kept
secret — acting in concert with a conti-
nental group, has authorized an offer of
a three-year contract, calling for a min-
imum of four, and a maximum of six
pictures each year, with a salary of
$250,000 to the star for each picture
made, the pictures to be made in
France !
FILM POOLING A POSSIBILITY
T J. VERANDE, the foremost im-
presario of France through
whose offices most negotiations between
American capital or stars and French
producers are handled, had this to say
on the subject of how France intends to
compete with American product in its
own and other markets. "Since Amer -
ican producing methods and American
films are the most successful, we real-
ize that we can best compete with them
by modeling our production on their
style. This we have already started
doing, by signing up those American
stars that were available, and also
American scenario and continuity writ-
ers. We did this with great success
with Betty Blythe and, Pauline Garon ;
also with Muriel O'Connor, who did
the scenario work for the Talmadge
sisters, and Frances Guyha, who
learned her craft in Hollywood.
NEGOTIATIONS FOR BIG NAMES
i
"I am now negotiating with John
Barrymore, Nazimova, Patsy Ruth Mil-
ler and others. Our main difficulty is
in meeting their big salary demands,
but we have come to the conclusion that
it is a better investment to pay the
terrific salaries the American stars re-
quest, than to make films which without
them could be sold only in our domestic
market. We have one consolation when
we think of the large sums expended in
this way, and that is the lesser costs of
production as compared with those en-
1 ailed in America-made films. What
the American producer pays for a
single set will sometimes cover the en-
tire cost of producing a picture here.
"Nevertheless, we shall always be
open to the American product, for it
always, as you Americans express it,
'delivers the goods.' I dare say Amer-
ica will continue to dominate our own
market as well as the markets of the
rest of the world for a long time to
come."
April 11, 1925
Page 13
C. W. Brown Joins F. B. O. to
Act on the Executive Committee
M. P. T. O. Meeting Called
A meeting of the National Officers
and Board of Directors of the Mo-
tion Picture Theatre Owners of
America has been called for 11 A. M.,
Tuesday, April 7th, at National
Headquarters — 25 West 43rd Street,
New York, to discuss the final con-
vention arrangements and program.
A full report of organization con-
ditions and plans and its activities
during the year will be presented at
this meeting.
WARNERS TAKE OVER
PORTLAND THEATRE
Portland, Ore., April 1. — Warner Brothers
of Los Angeles and San Francisco have
closed negotiations for taking over the lease
held by the Pantages theatre until May of
next year on the building at the northwest
corner of Broadway and Alder.
The building covers 100 x 100 and is in
the very heart of the city. The Warner
lease runs to 1928 when it is understood that
a new building will rise on the site.
Although the terms of the lease could not
be learned yet it is known thai the owners
asked $50,000 a year net rental for the build-
ing. Several months ago Warner Brothers
announced plans for the erection of a new
theatre building calling for an expenditure of
$400,000 and this announcement was coun-
tered by the purchase of the Fleischner
block, on the west side of Broadway and
Main Streets, by the Jensen Investment
Company supposed to be acting for the War-
ners, as the proposed site for a $1,000,000
movie house. With the entrance of the War-
ner Bros. Theatre, Portland will have seven
first-run moving picture houses.
* * *
International Film Congress
Indefinitely Postponed
The international gathering of film pro-
ducers and exhibitors, set for July 6 in
London, has been indefinitely postponed.
According to a cable dispatch received by
David Bader, American representative for
Cinema, disorganization of forces, together
with competitive friction developed between
several European nations interested in film
making, prevented carrying out of the orig-
inal plan for an international meeting.
Plan to Oppose Daylight Saving
a Year Hence
Albany, April 3. — The exhibitors of New
York state will make no attempt this year
to fight the daylight saving ordinance but
plans are already under way for a statewide
campaign a year hence in which each of the
three zones will join hands. This much has
been decided at a conference in Albany. At
this conference, exhibitors stated that noth-
ing had so injured their business during the
summer months as the daylight saving.
* * *
New Studio for Frisco
San Francisco, Calif., April 3.— The Bear
Film Company has leased for a period of ten
years, property on Howard near Seventh
Street, from Walter C. Johnson and Lulu
Johnson, at a consideration of $36,000. A
studio is to be erected at once in which a
special series of wild animal features ;s to
be produced.
New Member of F. B. O. Comes
From the Ince Studios Where
He Served as Vice-President
Colvin W. Brown, for many years prom-
inently identified with the motion picture in-
dustry, and for the last several years vice-
president and manager of distribution of
the Thomas H. Ince Corporation, has joined
Film Booking Offices of America, Inc., as a
member of the executive committee, and will
assist in the work that is now being handled
by Major H. C. S. Thomson, president of
the Company, and J. I. Schnitzer, vice-presi-
dent, according to an official announcement
by Major Thomson.
Mr. Brown assumes his position this week.
He will make his headquarters in the home
office of the company.
Mr. Brown's connection with the Ince
Corporation and his association with the late
Thomas H. Ince, together with his long pre-
vious experience in the motion picture busi-
ness, have given him a broad background tor
the general administrative responsibilities
which he will assume with F. B. O.
As manager of distribution for the Ince
Corporation and Mr. Ince's New York rep-
resentative he handled the multitude of im-
portant problems connected with the distri-
bution of the wide variety of product pro-
duced by the Ince company and its subsidi-
aries, including the negotiation of d stribu-
tion contracts and the general supervision of
their execution.
Mr. Brown's experience before his affilia-
tion with Thomas H. Ince dated back to the
days of the old Mutual Film Corporation,
with which he entered the motion picture
business in 1916 as a member of the publicity
department after a long and severe training
as a newspaper reporter and editor. He left
the newspaper business to join the New York
Evening Mail Syndicate as sales manager,
and from that connection went with Mutual.
He was advertising manager and later direc-
tor of publicity and advertising of that com-
pany for several years, leaving to become
affiliated with David P. Howells in the ex-
port field.
He was a member of the executive staff
of the Associated Producers' Inc., of which
Thomas H. Ince was chairman and princi-
pal producer up to the time of the discon-
inuance of that company's operations and
the consummation of independent distribu-
tion contracts by the individual producers.
He transferred from Associated Produc-
ers to the Thomas H. Ince corporation, be-
coming personal representative of that pro-
ducer. He was later appointed personal rep-
resentative in the East and subsequently ap-
pointed manager of distribution and elected
vice-president of the corporation.
Mr. Brown has just returned from Los
Angeles, where he conferred with Mrs. Ince
and the other executors of the Ince estate,
and, in addition to his duties with F. B. O.,
will generally supervise the Ince interests in
New York during the period of liquidation.
In view of the fact that rumors have been
circulating in the industry to the effect that
both Major Thomson and Mr. Schnitzer are
resigning, F. B. O. wishes to emphatically
emphasize that these rumors are untrue, and
that Mr._ Brown is an addition to the ad-
ministrative staff, and not a substitution.
"The tremendous growth of F. B. O. in
the last three years, both at home and abroad,
the increased activity in production, and the
fact that our program is assuming such en-
Colvin W. Brown, who joined F. B. O. to
become a member of executive committee.
larged proportions, both as to quality and
quantity of output, makes it necessary for
us to increase our executive staff, for man
power is the greatest asset in the film trade,"
said Major Thomson. "In Colvin Brown we
feel we have one of the keenest showmen in
the industry, a man who has been in the
motion picture business for years, and knows
every angle of it. We feel that Mr. Brown
will make his energy and vast experience and
ideas felt in F. B. O. His contact with the
exhibitors and the public, and his knowl-
edge of box-office values, will make him a
great asset to the company."
New Kansas Law Kills Non-
Theatrical Competition
Kansas City, Mo., April 3. — As a crown-
ing issue to one of the most beneficial ses-
sions of the Kansas legislature to Kansas
exhibitors, Governor Ben S. Paulen last
week, with the closing of the legislature,
signed House Bill No. 306, which sounded
the death knell of non-theatrical competition.
The law, which establishes strict provi-
sions for the exhibition of motion picture
films, prohibits make-shift exhibitions, such
as are staged by schools and other non-the-
atrical enterprises, in that the expense of
meeting the requirements of the law make
it impractical for anything other than a thea-
tre to exhibit pictures.
ijc ^ ^ * ..... '1
Cleary Quits United Artists
Maurice E. Cleary, treasurer and executive
of United Artists Corporation for three
years, has resigned. The resignation is to
take effect on April 8, when the corporation
will hold its annual meeting.
Although Mr. Cleary has not announced
his future plans, it is reported he will again
enter the production end of the business.
Prior to his connection with the company
he was business manager for Mary Pickford
and Douglas Fairbanks.
Page 14
Exhibitors Trade Review
Pearson Outlines Pathe's Comedy
Production Plans for Season
Elmer Pearson, Vice-President and Gen-
eral Manager of Pathe Exchanges, Inc., in a
statement issued this week from the Pathe
Home Office outlined Pathe's production
schedule for the coming season. By the
terms of the agreements closed by Mr.
Pearson with the Hal Roach and the Mack
Sennett Studios during his recent sojourn
on the West Coast, Pathe is in line to acquire
for distribution during the 1925-1926 season
a volume of short-subject comedies in ex-
cess of its comedy production schedules up
to date. Mr. Pearson's statement leaves no
doubt that Pathe, by virtue of its continued
alliance with the two foremost comedy pro-
ducers, will continue to maintain its leader-
ship in the comedy field. In addition to the
minimum of fifty-two comedies from the
Mack Sennett Studios, Pathe is scheduled to
receive from the Hal Roach plant during the
new season a minimum of 48 and a maxi-
mum of 52 two-reel comedies. This repre-
sents by far the most formidable lineup of
two-reel comedy products ever planned for
the short-subjecl market, the production
costs alone aggregating over $4,000,000.
Mr. Pearson declares that the negotiations
closed with Mack Sennett provide for the
continued appearance on the Pathe program
of Harry Langdon, Alice Day, Ben Turpin,
Mack Sennett Comedies, and Ralph Graves,
and in addition calls for a series of Sennett
comedies in which various other members of
the Mack Sennett stock company will be
featured. Prominent among these latter are
Madeline Hurlock, Raymond McKee, Natalie
Kingston, Billy Bevan, and Thelma Parr.
The marvelous progress, both in point of
popularity and box-office power, made by
Langdon during the past season is to be tak-
en advantage of by Mr. Sennett, who has
already laid plans for this star that will
solidify the gains made, declares Mr. Pear-
son. Langdon's rapid development during
the past twelve months is a phenomenon
without parallel. That Pathe will continue
during the new season to release this comed-
ian under Mack Sennett's auspices is a source
of special gratification, states Mr. Pearson.
Langdon has come to represent a definite
value at the box-office, and Pathe is happy to
assure its great body of exhibitor patrons
that Langdon will continue to appear on its
program at frequent intervals during the
coming year.
Alice Day has likewise been assigned to a
definite place on the Pathe program of two-
reel comedies during the coming year, ac-
cording to Mr. Pearson's statement. This
young lady, the first woman to be signed for
featured roles by Mack Sennett since Mabel
Normand, will be starred in a separate
series of comedies for Pathe distribution
during the 1925-26 term. Ralph Graves, Mr.
Pearson points out, is another Mack Sennett
comedian who has been developed during the
past season into a definite box-office attrac-
tion and will be featured in a series of two-
reel comedies during the forthcoming sea-
son.
The contracts closed with the Hal Roach
Studios are of greater magnitude than ever
before attempted by this remarkable produc-
er, Mr. Pearson declares, and covers six sep-
arate series of two-reel comedies ; namely,
the Clyde Cooke comedies, Glenn Tryon
series, the "Our Gang" group, Charley Chase
pictures, Frank Butler comedies and Hal
Roach Star series. The contracts covering
the Hal Roach comedy product for Pathe
distribution was signed two weeks ago and
assures for the Pathe program a steady out-
put of the popular Hal Roach comedy brands
during the next two years, over which period
the contracts extend.
In addition to the two-reel comedy output
just described Pathe will also receive from
the Hal Roach Studios a number of feature-
length productions for release during the
new season. The first of these has already
been completed and is now being edited at
the Culver City plant. This picture is titled
"Black Cyclone" and presents the equine
star, Rex, in the title role. Mr. Pearson
describes the new production as being even
more spectacular than the previous Rex ve-
hicle, "The King of Wild Horses," which has
met with remarkable success since its release
last April and has been acclaimed by both
trade and newspaper critics as one of the best
ten motion pictures of the past season.
"Black Cyclone" was staged principally in
the Nevada desert under the direction of
Fred Jackman. The story embodies the ro-
mance of a thoroughbred and his struggle
for leadership of the herd. The human cast
in the picture is headed by Guinn (Big Boy)
Williams and Kathleen Collins.
The Hal Roach production schedule for
Pathe also provides for a series of single-
reel comedies to be released at the rate of
one every two weeks. The details of the
casting for the new single-reel series have
not as yet been perfected, but Mr. Pearson
states that Hal Roach is planning to feat-
ure a player of established box-office reputa-
tion in this group of single-reel comedies.
In the statement just issued Mr. Pearson
commented as follows on the negotiations
just closed with the Hal Roach Studios:
"The contract just closed marks, more-
over, the beginning of the eleventh year of
most pleasant business associations between
Pathe and Hal Roach. During that entire
period Pathe has been the exclusive distrib-
utor for the Hal Roach output, and we point
to it as a record of unbroken and continuous
relations maintained between an independent
producer and an independent distributor. It
stands as a unique achievement in the his-
tory of this business of changing alliances.
"The new contract means an increase in
the value of the studio product of approxi-
mately thirty per cent as compared with the
previous contract, which was re-drawn
about a year ago. However, this increase is
well justified in the present cost of high-
class comedy productions. I might point out
again in discussing the relations between
Pathe and the Hal Roach organization that
the Pathe Exchange has absolutely no con-
nection financially with the Hal Roach
Studios other than that involved in any con-
tract made between producer and distributor.
We have no interlocking directorates or
similar controlling devices. Pathe pursues
a policy to act as distributor for independ-
ents, and the contracts just closed with both
the Mack Sennett and the Hal Roach Stu-
dios are exactly on this basis."
While the major portion of Mr. Pearson's
efforts were devoted to the comedy schedule
for the new season, he also attended to the
matter of Pathe's West Coast serial affilia-
tions with the C. W. Patton Studios. In
this connection, Mr. Pearson took an active
part in the launching of the wild-west-show
serial, which Mr. Patton is now producing
at Ponca City, Oklahoma, with the coopera-
tion of the famous Miller Brothers Wild
West Show, which is in winter quarters at
the 101 Ranch. Mr. Pearson declares this
new serial, which features Helen Ferguson
and Jack Mulhall, will set a new mark for
production standards in the serial field, and
at the same time combine real story values
and thrilling action with unusual showman-
ship angles.
Felix Feist, one of the best known execu-
tives in the industry, recently appointed
the general manager of sales for Metro.
Felix Feist Appointed Metro-
Goldwyn Sales Manager
Felix Feist was appointed general sales
manager of the Metro-Goldwyn Distributing
Corporation. E. M. Saunders, who has been
joint sales manager with J. R. Grainger, who
has this week resigned, will continued in his
present capacity, with Mr. Feist now in com-
plete charge of the Metro-Goldwyn sales
force.
Mr. Feist is one of the most prominent ex-
ecutives in the sales branch of the motion
picture industry, with a long experience that
especially adapts him to the difficult post as
head of this department of Metro-Goldwyn.
Mr. Feist also handles Inspiration Pic-
tures, which include the productions of Lil-
lian Gish and Dorothy Gish, and Richard
Barthelmess. "The White Sister" and "Ro-
mola" are among the former.
* * *
Weber and Fields Starring
Picture Arrives in N. Y.
The first print of the big film version of
"Friendly Enemies," starring Weber and
Fields, was received by Producers Distribut-
ing Corporation this week and active prep-
arations are now being made for its pre-
sentation in the biggest of the first run thea-
tres.
According to private information the pic-
ture so far exceeds the play as produced on
the speaking stage with Louis Mann and
Barney Bernard in the two stellar roles, that
regret is expressed over the abandonment
of the plans to road show the production at
two dollar prices.
A cast of real stellar calibre that includes
Stuart Holmes, Virginia Brown Faire, Lu-
cille Lee Stewart, Jack Mulhall, Eugenie
Besserer, Nora Hayden, Jules Hanft, Fred
Kelsey, Johnnie Fox and Ed Porter support
Joe Weber and Lew Fields in the star parts.
* * *
Cameo to Control Music Scores
M. J. Mintz, President of the Cameo
Music Company, Inc., New York City, an-
nounces that he has just closed negotia-
tions which gives his company the exclusive
control of the "Luz" Music Score for motion
pictures. The "Luz" Music Score has been
made for practically every one of Metro-
Goldwyn bigger pictures.
April 11A 1925
Page 15
iiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiii
:||||||||||||||I1IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII1IIIIIIIIIIIIIIIIIIIIII1 Illllllllllllllllll! IIIIIIIIIHIIIIIIIIIIIIIIIHIIIIII^
Some Thoughts on Independence
HAT distinguished advocate of the
freedom of the press, Variety, at
times tells things about the motion
picture business that are not intended
to be told in print. Which, in some
instances, amounts to a public service.
For it is obvious even to the casual
observer that some of the activities
of the motion picture industry re-
ceive considerably less publicity than
they ought to have. These observations are due
largely to some statements contained in a recent issue
of Variety, extracts from which
are reproduced on this page.
It wasn't sporting of Variety,
perhaps, to tell the story so
plainly of how certain inter-
ests in hte field of distribution
have been seeking to control the
motion picture press, as a means
of enhancing their control of the
whole industry.
People who embark on such
enterprises usually are actuated
by something that closely ap-
proaches the idea of divine right.
They think they ought to con-
trol because they are better fitted
to control. And also because
they want the profits that go with
control.
But when someone brashly
publishes the details of their
methods, they don't like it. It
isn't pleasant. And they can meet
the situation thus created in but
one way — by denial.
So it isn't at all unlikely that
any of the gentlemen who en-
tered into the agreement with
regard to trade paper advertising
would say most emphatically that
there never was such an agree-
ment.
I have talked with several of
them. I have discussed their ad-
vertising with them. I have
listened to their statement that
there are "too many trade pa-
pers." And I have heard their
bland assurances that they place their advertising
where they believe it will do the most good. Which
I was supposed to accept at face value.
They did not tell me, of course, that their adver-
tising is placed where they can buy editorial policies
and control. No, they naturally don't admit that.
But none of them, as far as I know, has ever waxed
enthusiastic over the idea of independence in a pub-
lication. I doubt whether they ever will.
Meanwhile, to get back to what Variety has said:
"There is an agreement on the part of certain
interests to concentrate their advertising in two trade
papers. Two that wear the unseen mark of
'approval.' "
Trade P.iper
ago the
M
ducers and distributors g
which they are all me
voted thumbs down on a)
papers except
two. The
B<H the bulk
of the bu
they are getti
agr it. The
others iirej
thrown an oc
ne so that!
they will be
usy gnaw- j
ing at it to
far there .
hasn't been sc
a peep out.
of any of the
I from the
table where tl
Is cut, and
seemingly it
\neMUm oil
time before th
b from thej
picture as al
d , puhlica-J
tions eventua
After they]
are gone poss
eW will be
narrowed to
which will
be just a he
use org'an
and then]
kwlvu? _
Whether those papers are under definite agree-
ment to deliver anything specific other than adver-
tising space in return for the advertising so handed
them I don't know. I can only guess. And I am not
going to publish any guesses here.
But facts are in order and here is one: Exhibitors
Trade Review has no deals or compacts with any-
body. It isn't owned or influenced, dominated or
controlled by anybody in the motion picture busi-
ness. And it isn't seeking advertising that is bought
on the basis of editorial prostitution.
Exhibitors Trade Review, has an axe to grind
of course. It is published as are
... . most papers to earn a legitimate
profit. Its hope of continuing to
publish and to earn a legitimate
profit rests on the maintenance,
in this business, of a reasonable
amount of competition. When
competition ceases, there can be
no hope for any trade paper, ex-
cept its function as a mere house
organ for one or two or three con-
cerns. In which case it ceases to
be a trade paper.
So the policy of Exhibitors
Trade Review is not an unselfish
one. It is a business policy, how-
ever, and one for which I make
no apology.
The advertising columns of Ex-
hibitors Trade Review are open
to any legitimate concern that is
willing to buy advertising on a
decent basis, which is that the
publication delivers an honest
circulation and sells its space at
a fair price. Beyond that point,
no advertising deal is legitimate.
In waging a battle for indepen-
dence in the motion picture busi-
ness, Exhibitors Trade Review
is waging a battle for itself as
much as for the independent pro-
ducers, distributors and exhibi-
tors. Those who are opposed to
its policy may refrain from ad-
vertising in its columns. By their
absence, perhaps, you may rec-
ognize them.
But, for the benefit of Variety and of any others
who may be in doubt, it may be in order to repeat
here what I have said before : The foremost function
of a trade paper is to tell the truth. The sale of
advertising, on a decent basis, in no way interferes
with that function. Exhibitors Trade Review will
sell advertising space on that basis and none other.
And it will continue its endeavor to serve the motion
picture industry by telling the truth and by striving
to further the cause of independence whether adver-
tisers approve or not.
Next Week: Can the Exhibitor Trust Any Trade Paper?
- " " - 1 1 1 1 1 i ! . ; i ! : 1 i : ! i ■ m ■ ; ! : ■ : : ! . ! i : m : 1 1 M I : ■ I ■ ; 1 , ■ i ^ , I . : i - : i : i . : i . ! i ■ i , " I . : i . i , : : ■ i , ' i : ■ i , ■ i . 1 1 1 p I i ; i : i : 1 1 1 1 M : ' ! . I i - : I , : I ■ 1 ! : M : I . : 1 1 : 1 1 ,- r n ! I , i I ■■ ; ■ i . ! i ; 1 1 . 1 1 1 m 1 1 ! i ; i : i i , ! ' 1 1 ! i ' : ■ 1 1 ■ i ' i n i ; ! I ; : i i 1 1 ; ; i i h 1 - 1 1 : i ■ : m i , : i ■ 1 1 : 1 1 : ■mm.
Page 16
Exhibitors Trade Review
'Jimmie "Elliott of "Business Builders
Heads Phono film Stock Selling Firm
9>
James W. Elliott, founder of Manhattan Piggly Wiggly chain grocery stores of
New York, which failed two years ago, heads the Phonofilm Sales Corporation,
organized for handling the stocks of the De Forest Phonofilm Corporation, a re-
cently organized Delaware corporation attempting to develop the De Forest
patents of talking motion pictures. Elliott also was the head of Business Builders,
Inc., which became inactive in 1922 with liabilities said to total approximately
$1,250,000.
The De Forest Film Corporation is char-
tered under the laws of Delaware with 220,-
000 shares of common stock of no par
value. Eighty thousand shares are being of-
fered through Elliott's selling organization,
which is said to be a subsidiary. The stock
is selling for $20 a share. One hundred and
ten salesmen are engaged in disposing of it
at the rate of $50,000 to $85,000 weekly. The
headquarters of the selling company are lo-
cated at 45 West 45th Street, New York City.
The officers of the De Forest Phonofilm
Corporation are :
Dr. Lee De Forest, president ; John Mee-
han, vice-president ; and W. E. Wadell,
secretary and treasurer.
Following investigations made by Exhih-
itors Trade Review, it was announced by
Elliott that De Forest was given 100,000
shares of stock for assigning American pro-
ducing rights to the De Forest patents to the
corporation. Out of this amount five hundred
shares were given to John Meehan by Dr.
De Forest personally, as well as a small block
of shares to W. E. Wadell. The present
officers are also directors of the company,
but announce that new directors will be
added from time to time.
The corporation has issued an elaborate,
handsomely engraved prospectus for exploit-
ing the sale of stock, in which it cites its
"potential earnings" and future prospects as
follows :
Potential Earnings
"The sources of potential income for the PHONO-
FILM Corp. are almost as many as there are ap-
plications of the motion picture, for there is no
apparent phase of motion picture production where
the application to a greater or less extent of
PHONOFILM -will not vastly enhance the appeal of
the production.
"A producer might wish the captions of this pic-
ture spoken instead of printed; the star of the pic-
ture to appear for an intimate talk with the audi-
ence; to supply the picture with elaborate orchestra
music or have the production PHONOFILMED
complete.
''Schools and Colleges will unquestionably adopt
it for education and preservation of record. The
home will demand it for the living family album.
"Obviously the ov ' sliip of this marvelous in-
vention will, in time, "^command revenue from prac-
tically every phase of motion picture making. There-
fore, to estimate the ultimate earnings of the De
Forest Phonofilm Corp. is now in advance of the
company's ability to handle the business.
"The estimate submitted herewith covers only the
company's present activities expanded with the use
of the capital acquired by this offering. However,
the company intends to develop as rapidly as pos-
sible, fully, all of its sources of income.
"There are at present over 15,000 motion pic-
ture theatres in the United States alone.
"The proceeds of this offering are NOT to be
used for Development Work. They are to be used
for the manufacture of PHONOFILM Projecting At-
tachments and to finance the production of Theat-
rical Entertainment for release with these attach-
ments to Theatres.
De Forest Phonofilm Corporation
"f/nc. under the Laws of the Slate of Delaware)
"Capitalization : 200,000 Shares No Par Value Com.
"Present offering: 80,000 Shares No Par Value
Com.
"Release of Phonofilm Productions with pro-
jecting attachments.
"Average weekly income per release - per
theatre, S200.00.
James W. Elliott, who now heads the
stock selling organization for De Forest
Phonofilm Corporation promoting "Talk-
ing" pictures and are getting much publicity.
"500 Theatres (1 out of 30) Earnings per
Share, S23.63.
"Based on 10% return worth, S236.30 per share.
"1000 Theatres (1 out of 15) Earnings per
Share, S47.26 per share.
"Based on 10% return worth, S472.60 per share.
"The above, the company expects to accomplish
within the next two years. Eventually it will, obvi-
ously, supply Phonofilm to a much greater per-
centage of the theatres.
"Simultaneously with the regular production the
company will work on big exclusive productions such
as operas, plays, etc., heretofore impractical to
moving picture production, which it intends to
operate as road shows. This likewise will be an
enormous source of revenue.
"The company will also Photograph musical scores
to pantomine productions.
"The enormous earning power of this enterprise
makes it one of the most attractive speculative in-
vestments ever offered to the public."
R.
ELLIOTT ANSWERS E. T.
QUESTION AIRE
In response to numerous requests for in-
formation regarding the De Forest Phono-
film Corporation, Exhibitors Trade Review
prepared a set of questions which it sum-
mitted to Mr. Elliott, as a basis for the in-
quiry. The questions and Elliott's replies
follow :
1. Have any De Forest patents, or any
ether valuable patents, been assigned to the
De Forest Phonofilm Corporation? What
was the consideration?
Elliott: Dr. De Forest assigned to the cor-
poration sole American rights for produc-
ing phonofilms, reserving foreign rights for
himself. For this assignment he received
100,000 shares of stock.
2. What is the actual backing of the cor-
poration?
Elliott: The producing rights of the De
Forest patents, representing a marvelous
achievement, whereby perfect synchroniza-
tion of the human voice and motion pictures
is possible.
3. What are the assets and liabilities?
Elliott: The company's liabilities total
about $14,500, most of which represent cur-
rent bills. Its other assets are the produc-
ing rights and perhaps forty to fifty thous-
and dollars in cash on hand."
4. Is it true that one Julius E. Burns
obtained an attachment against the corpor-
ation for |882,250 damages?
Elliot: He sued the company about a
year ago, but the suit has been settled.
5. What part of every dollars collected
by the De Forest Phonofilm Sales Corpora-
tion, reaches the treasury after deducting
expense of stock sales?
Elliott: From 60 to 65 per cent of every
dollar goes into the treasury.
6. Is the report that Philadelphia barred
the sale of tne stock, true?
Eliott: No. We never offered any stock
for sale there.
7. Are there any suits pending against
De Forest or the De Forest Phonofilm Cor-
poration for infringement of patents or oth-
er claims?
Elliott: No, there are none.
8. Is it claimed the corporation has basic
patents?
Elliott: It is claimed it has producing
rights under De Forest's basic patents.
9. What outlet is assured for phonofilms?
Elliott: We have already shown the pic-
tures in 37 theatres. We are now planning
an organization to care for the production
and distribution of the pictures. We will
probably road show them. Executives of
the company are now holding important
conferences twice a week, devising ways
and means for a permanent outlet.
10. How much cash has the company re-
ceived from the theatres in which the films
have already been exhibited.'
Elliott: The company received from $200
to $500 a week from each theatre.
11. How does the corporation propose to
place the pictures with the exhibitors of the
country?
Eliott: By tying up with owners of
chain theatres and in all probability with
one or two 'of the largest producers of pic-
tures we will make contracts to book phono-
films as other films are now booked. How-
ever, I must admit our biggest problem is
to hit upon a distribution plan that will be
pracical. We are interviewing everyone with
any experience in order to find a good
plan.
12. Is it true that New York bankers
were asked to finance the project but re-
fused?
Elliott: Yes, they were asked . and were
willing to advance unlimited money to fi-
nance the corporation. But they also in-
sisted upon having control of the company
which Dr. De Forest declined. In addition,
it was feared the bankers intended to make
the stock a speculative proposition, which
would have injured the development of the
idea. Consequently, their offers were turned
down.
13. How many salesmen have you en-
gaged to sell stock?
Elliott: About one hundred and ten.
14. How much stock has been sold at
present?
Elliott: Approximately $389,000 has been
raised to date. Our biggest week netted
$110,000, and the lowest about $35,000.
15. Are the United States mails being
used to promote sale of stock?
Elliott: No.
16. Who are the directors of the corpor-
ation? Are they the same directors who
authorized the sale of the company's stock?
Elliott: The present officers are the only
directors. Within a few days we will an-
nounce the addition of one of the greatest
men in the country for our directorate. The
Phonofilm Sales Corporation is a subsidiary
stock selling organization of which I am
the president and my employees are officers
and directors.
17. What is the function of the Phon-
ofilm Sales Corporation in addition to. sell-
ing the stock of the De Forest Phonofilm
Corporation?
Eliott: It has no other business e«cept
the sale of De Forest Phonofilm Corporation
stock.
April lh 1925
Page 17
A Paramount School to Develop Play Date Contest
New Faces Needed For Screen Will Open April 5
Thirty Representatives Appoint-
ed to Register Enrolments as
Entry Rules Are Announced
Details of the new Paramount Pictures
School, Inc., designed to train young men
and women for screen acting, have been an-
nounced by Jesse L. Lasky, first vice-presi-
dent of the Famous Players-Lasky Corpora-
tion. To solve one of the most acute prob-
lems facing the picture business, that of find-
ing new faces for the screen, the entire
country will be combed, it was stated by Mr.
Lasky.
The school will be housed in the Para-
mount Long Island Studio at Astoria, Long
Island. An entire section of the building has
been set apart for the school which, while
it will have its own quarters, will also be
amid the practical surroundings of the finest
motion picture studio in" the world. The
school term will be six months, and twenty
students, ten young men and ten young
women, will compose the class for each term.
These students will be drawn from all
sections of the United States.
The operation of the school will be in the
hands of an executive council of which Mr.
Lasky is chairman. The other members are
Walter Wanger, Claud H. Mitchell, John W.
Butler, Edw.'n C. King, Tom Terriss, Bijou
Fernandez and Charles E. McCarthy.
Plan of Admission
The general plan of admission has been
carefully prepared. Thirty representatives
have been appointed in different parts of the
United States. They are as follows :
1. Fernandez, Bijou, Famous Players-Lasky
Studio, Sixth and Pierce Aves., Astoria, L. I.
2. McConville, John F., 8 Shawmut Street, Bos-
ton, Mass.
3. Callahan, John A., 134 Meadow Street, New
Haven, Conn.
4. William, George E., 254 Franklin Street,
Buffalo, N. Y
5. Whelan, Leslie F., 1219 Vine Street, Phila-
delphia, Pa.
6. Zeltner, Irwin, 62 N. State Street, Wilkes-
Barre, Pa.
7. Wall, Edward J., 1101 N. Capitol Ave.,
Washington, D. C.
8. Geyer, Ernest, 51 Luckie Street, Atlanta, Ga.
9. Eshenfelder, George, 110 No. Lee Street,
Jacksonville, Fla.
10. Danziger, William, Pioneer and Broadway,
Cincinnati, O.
11. Wright, William H., 251 N. 5th Street,
Columbus, O.
12. Robson, William N., 1018 Forbes Street,
Pittsburgh, Pa.
13. Mendelssohn, William, 1563 East 12th
Street, Cleveland, O.
14. Renaud, Kenneth O., 2949 Cass Avenue, De-
troit, Mich.
15. Waterstreet, Irvin A., 38 S. Capitol Ave., In-
dianapolis, Ind.
16. Thomajan, Puzant K., 118 S. Monroe
Street, Peoria, 111.
17. Moon, Russell B., 1327 S. Wabash Ave.,
Chicago, 111.
18. Corcoran, Edward F., 119 Sevenih Street,
Milwaukee, Wis.
19. Hellman, Jack, 1100 First Ave., No., Min-
neapolis, Minn.
20. Wiest, James M., 1610 Davenport Street,
Omaha, Neb.
21. Cunningham, Earl, 110 W. 1 8th Street,
Kansas City, Mo.
22. Gambrill, George, 3721 Washington Blvd.,
St. Louis, Mo.
23. Wilkes, H. F., 944 Pardido Street. New
Orleans, La.
24. Taylor, William A., 514 W. Grand Ave.,
Oklahoma City, Okla.
25. Dunham, Curtis, 300 So. Jefferson Street,
26. Birch, ' Al. G., 1625 Court Place, Denver,
Colo.
27. Pickering, Harold W., 133 E. 2nd Street.
Salt Lake City, Utah.
28. Eagles, Harry C, 2017 Third Avenue,
Seattle, Wash;-
29. Haas, Jay A., 444 Glisan Street, Portland,
Ore.
30. Kantner, Oscar, 201 Golden Gate Ave., San
Francisco.
31. Casting Director, Paramount Studio, Vine
Street, Hollywood, Cal.
Jesse L. Lasky, vice president of the Fam-
ous-Players-Lasky Corporation, who is
chairman of the executive council of the
Paramount Picture School, Inc.
Any young man from eighteen to thirty
years old or any girl from sixteen to twenty-
five may send an application to the repre-
sentative nearest his or her home, sending
also three photographs — front view, side view
and full length figure. These applications
will be weeded out until five from each dis-
trict, or 150 in all, are left.
Paramount to Pay Test Costs
Each of these 150 will be notified by tele-
graph to report at one of the branch offices
of the Famous Players-Lasky Corporation.
These central reporting points will be locat-
ed in New York, Atlanta, New Orleans, Chi-
cago, Kansas City, Denver, Salt Lake City,
Portland, Oregon, and Los Angeles. At these
offices will be stationed cameramen who will
make film tests of the candidates. The cost
of making these tests will be borne by the
Paramount Pictures School, but the candi-
dates will be expected to defray their own
expenses from and to their homes.
These film tests will be submitted to the
school authorities who will select fifty as be-
ing worthy of personal interviews by Mr.
Lasky or his representatives.
After the elements of acting have been
taught, the students will be given parts to
play in simple easy scenes improvised to suit
various standing sets about the studio or at
exterior locations. Later, short sequences
from former Paramount productions will be
produced to enable the students to compare
their own efforts with those of noted play-
ers.
As the term draws to its end, the abilities
of each student will be well understood by
the school authorities and the students will
be graded accordingly. To conclude the term
a motion picture production will be made by
the class as a whole.
Every student in the class will have a
chance to earn a Famous Players-Lasky Cor-
poration contract, if in the opinion of the
executive council sufficient merit is shown.
These contracts will be for one year at a
reasonable salary and will give options on
the players' services for four additional years
with adequate advance in salary.
First National Opens an Advance
Booking Drive for Summer
Play Dates With Prizes
On April 5th an Advance Booking Drive
for summer play dates on First National pic-
tures will be inaugurated. The arrangements
were laid out by E. A. Eschmann before his
departure for the West Coast, and his staff in
the distribution department, Messrs. Chas. M.
Steele, Stanley Hatch, A. W. Smith, W. and
W. J. Morgan. The contest will close on
Saturday, May 30th, covering a period of
eight weeks.
The purpose of the contest is to set in
dates to play during the summer months of
June, July and August. Each branch will keep
its own records and send to the home office
a carbon copy of each week's results. These
reports, at the close of the playing period,
August 29th, when dates actually played will
have been checked off, will form the basis for
determining the three winning branches.
Each branch will compete against its own
record of net billings for the thirteen weeks
ending August 29th, 1924, disregarding the
usual territorial percentage figures and the
weekly quotas.
Standings will be gauged and prizes
awarded on the basis of business played and
paid during the summer which shall have
been set in between April 5th and May 30th.
Prizes will be awarded as follows :
First Prize — To the manager of the branch
which sets in and plays the greatest amount
of dates in proportion to its 1924 perform-
ance, a trip will be given, with all expenses
paid for himself and his wife, from his branch
to either New York City or Hollywood, as
the manager shall choose. To all other em-
ployees in the branch winning first place will
be awarded a bonus of one week's salary.
Second Prize— To the manager of the
branch finishing in second place, a platinum
watch, duly inscribed, will be awarded. To
each salesman .will be given a pair of cuff
links or a cigarette case.
In case of ties, the full amount of prize
money will be expended for each tying con-
testant.
Mr. Eschmann and his associates are con-
fident that with the excellent quality of the
First National product available, the field
force will roll up an amount of summer busi-
ness that will far surpass their best previous
record for the period of the year.
$ ♦ *
"Topics of the Day" Reel Saves
Show at Keith's
"Topics of the Day," distributed by Pathe,
proved itself a show-saver last week when
it took the place of a vaudeville act at the
B. F. Keith's Rj -side Theatre, New York.
One of the acis was switched, and the
performers involved not knowing of the
change arrived too late to take their newly
assigned position on the program. Filling
the gap with the "Topic" the show ran
smoothly and the act that was missing took
the spot on the bill originally scheduled
for the film.
* * *
Christie Buys "Seven Days"
Mary Roberts Rinehart's popular book,
"When A Man Marries," which was adapted
to the stage by Avery Hopwood and pre-
sented under the title of "Seven Days," has
been purchased by the Christie Film Com-
pany for screen presentation.
Scott Sidney will direct the photoplay ver-
sion of "Seven Days" and it will be released
by Producers Distributing Corporation,
Page 18
Exhibitors Trade Review
Business Conditions
In Our Industry
I HAVE been asked to discuss today the
subject of Business Conditions in Our
Industry, particularly as they refer to
the relationship existing between producer,
distributor and theatre owner.
The outstanding subject of interest and
discussion at this time in the Industry in
the United States and Canada, is an assur-
ance for theatre owners of a supply of
quality pictures for the season of 1925-1926
and thereafter, and the guarantee to all in-
dependent producing and distributing organ-
izations ( both Nat.onal and State Rights) of
the opportunity to merchandise such prod-
uct in a fair way, and not to permit the
destruction of their companies or their in-
vestments by those combines who have tem-
porarily made considerable progress through
organized effort.
Mere statements, resolutions, talking and
complaining are of little avail. The situa-
tion must be met with the same tools or
fighting implements used by these forces.
If the big metropolitan centers are be-
ing used for the purpose of destroying
not alone independent producers and dis-
tributors, but independent theatre owners
in these places, or in the towns and cities
surrounding them, then an arrangement
must be made between the independent
forces in the Industry to provide capital
to build and develop, with an independent
theatre owner thus situated, a large
downtown theatre for the showing
of the superior quality independent
product of these concerns, and thus
help the theatre owners in the entire
section as well as affording an op-
portunity to the public of seeing
these superior productions which
under present conditions through
the temporary control in these big
metropolitan centers of exhibition,
are now locked out.
An address by Sydney S. Cohen, at meeting of
the theatre Owners Chamber of Commerce — Hotel
Astor, JSiew York, March 31.
in turn help the independent producer and
distr.butor.
If these producing companies will con-
centrate their activities along these definite
lines in these big centers, they will help
themselves immeasurably as well as the en-
tire Industry and it will encourage theatre
owners in the surrounding terntory to im-
prove their present theatres or build new
ones, and thus grow and develop with the
Industry.
At the present time these theatre owners
are held back from making such investments
because of the unfair competition existing
from producer-distributor-exhibitor concerns.
I realize fully the difficulty encountered m
meeting the well organized minority inter-
est in the Motion Picture Industry, which
aside from producing and distributing mo-
tion pictures, has been acquiring theatres.
This organized minority body will con-
tinue to grow and develop even greater
strength, if the unorganized majority of
about 75% of the Industry does not organize
more effectually for the season of 1925-
1926 than heretofore.
From all surface indications and from
some of the moves that are being made by
these independents, it is indicative of real
organized competition to meet the methods
employed by the minority bent on centrali-
zation and control of all branches of the
You Independent Exhibitor!
Facts that are vital to you
It is not necessary to build or ac-
quire theatres in territories, particu-
larly the neighborhood sections of
the larger cities or in the smaller
communities where the independent
theatre owner has his theatre or
where the independent theatre owner
is in a position to give you bookings
for your product. The larger pro-
ducing and distributing companies
who now find it impossible to come
into certain territories because of dis-
crimination against their product by
forces who are endeavoring to mono-
polize the territory, should concen-
trate the building of these large
theatres in the downtown sections in
such territories and in this way prove
very helpful to the independent thea-
tre owner, and do much toward advancing
the Industry in the eyes of the public
through the meritorious product the publx
will thus be enabled to see.
They must not duplicate the methods used
by certain producer-distributor-exhibitor
forces, who not alone are not satisfied with
protecting their interest but are also en-
deavoring to destroy other producers and
distributors and theatre owners.
It is up to the independent producers and
distributors to do everything they can to
help the independent theatre owner who has
made it possible for them to remain in busi-
ness, and the independent theatre owner must
If you are tired of applesauce, then, for a change,
read this frank statement by Sydney Cohen. Read it
all. Read it now.
It is composed of facts,
and your business.
Shortly the M. P. T. O. A. is to hold a tremendously
important meeting in Milwaukee. May 12-14, to be
exact.
The situation here outlined by Mr. Cohen is going
to be the keynote of the convention. And something
is going to be done about it.
What will be done depends in considerable measure
on you. If you go to Milwaukee prepared for battle,
fine. If you can't do that, the next best thing is to put
yourself on record, so that someone who is going to
Milwaukee can speak for you, with your authority and
backing.
If you are with Sydney Cohen in this fight, tell him
so. Make him your spokesman. Or write the Editor
of Exhibitors Trade Review and your letter will be
published before the convention.
Illlllllllllll
lllllllllllllllllilllllllllllllllllll
industry.
I recommend the establishment and
maintenance of a Department of Concilia-
tion and Adjustment, to be a Bureau of
Fair Play, to harmonize and amicably ad-
just film situations between theatre owners
and all independent producers and dis-
tributors, for the purpose of reaching a
better understanding and to see that all
play dates of independent theatre owners
throughout the world are used to play
the high quality product of these inde-
pendent producers who are concentrating
their resources and efforts towards the ad-
vancement of the Industry and the pro-
tection of the public and the theatre
owner.
The season of 1925-1926 will be the
most keenly competitive in the history of
the Industry along sales lines, as there
will .be more quality pictures produced
and offered than ever before, affording
theatre owners who have heretofore been
unable to get the pictures produced by
the producer-distributor-exhibitor com-
bines, a chance to get pictures of equal
or superior merit.
You owe it to your public and your
theatre to hold your play dates open to
look over the pictures being made by all
companies and to secure the high-
est quality entertainment pictures
possible. This will only be possible
if you will remember how valuable
your play dates are. Do not be-
come panicky, do not become
stampeded. Do not give up a half
interest in your theatre to one of
these producer-distributor-exhibitor
concerns for nothing, because of
fear of not being able to secure
quality pictures for your theatre or
of threatened competition. They
can't build everywhere and aside
from that, there will be a sufficient
number of quality pictures made
by other concerns to keep you in
business and lick this unfair com-
petition, if it does come.
If exchanges insist on dealing with
circuits as they do, then independent
theatre owners must develop circuits
or buying power to meet this situa-
tion, as theatre owners are not pre-
pared to go into the garage business
as yet.
Big changes are happening in the
Industry with the larger and newer
theatres and the better showmanship
methods used by all theatre owners.
These result in longer runs, neces-
sitating widening of clientele or patronage,
more extensive and intensive exploitation,
and contact with all community public ser-
vice activities.
Our public is not brought to our Box
Offices through gilded press books with
our personal photograph in them or our
name in gold letters on the cover. It
does not hear the monologue by the high-
powered sales organization which secured
our name on the dotted line to forty or
eighty pictures, and brings no one into
our theatres.
Quality pictures with entertainment and
(Continued on page 19)
April 11, 1925
Page 19
Business Conditions
(Continued from page 18)
box office values adequately exploited and
intelligently merchandised, are the answer to
the crossword puzzle of this Industry.
To me it looks like the Independent's Op-
portunity. It is now or never. It is a time
that calls for the closest cooperation between
the independent forces. The real brains
among them must lay out a program of mu-
tual help and service and then it must be
followed out. It is the b'ggest problem that
confronts us all, and we must use sane, in-
telligent business methods to solve it. There
will have to be formed an impregnable al-
liance of Independents, strong enough to
withstand intimidation, hostile moves, oppo-
sition, that can work out this salvation. Now
is the time. Next year may be too late, for
the forces bent on central'zation and con-
trol will have added strength, bringing with
it an even weaker independent force. In-
dependents have the power if they will but
use it.
* . * *
Vitagraph Opens Two New
Sub-Branch Offices
Edward Auger, assistant general manager
of Vitagraph, returned to New York this
week from a trip into Canada and to points
in the Missouri valley, bringing roseate re-
ports of motion picture prosperity. He found
Vitagraph business so heavy that he arranged
for the opening of two '''new Vitagraph sub-
sales offices.
One of the new offices will be at Des
Moines, la., and will be under the supervi-
sion of E. F. Tarbell, the branch manager
at Omaha. The other will be at Calgary, in
the territory covered by the Winnipeg branch
office, of whch A. S. Clatworthy is manager.
Mr. Auger visited Montreal, St. John,
Winnipeg, Omaha and other key centers. Be-
sides conferring with Vitagraph branch man-
agers respecting production plans, he took oc-
casion to call on a number of well known ex-
hibitors, renewing old acquaintances and dis-
cussing business conditions. He found a
feeling of optimism prevailing everywhere,
with exhibitors expressing confidence that a
long run of unbroken prosperity is at hand.
* * *
Dietz to Direct Publicity and
Advertising for Metro-Goldwyn
Howard Dietz, who since the merger of
Metro and Goldwyn has been advertising
manager of the combined companies, now_ as-
sumes the position of director of publicity
and advertising. The publicity duties super-
vised by J. E. D. Meador until his resignation
last week will be taken over by Mr. Deitz
following a complete reorganization of the
two departments affected and made official
by Major Edward Bowes, vice-president of
the Metro-Goldwyn Distributing Corpora-
tion.
"In the appointment of Mr. Dietz to
handle our promotion activities," said Major
Bowes, "I believe we have selected one of the
most competent men in the business of hand-
ling public relations. Mr. Dietz has a back-
ground of achievement in the industry second
to none of his craft. He has done much to
develop the intelligent progress of motion
picture publicity and in the field of advertis-
ing he has set a style which has been most
effective in selling this company's product
to the public."
Convention Committee Outlines
Plans for Milwaukee Conclave
Approaching Event Arouses Country- Wide Interest Among
Theatre Owners Preparing To Attend
The Convention Committee of the Mo-
tion Picture Owners of America, cooperat-
ing with National President M. J. O'Toole,
Chairman of the Board of Directors R. F.
Woodhull, and Sydney S. Cohen, Chairman
of the Administrative Committee, and other
Officers and Directors, put the finishing
touches to a considerable portion of the Mil-
waukee convention program during the week.
A meeting of the National Board of Di-
rectors will be held soon to which reports
will be made of all pre-convention activities
and final arrangements made for the big
event. The Transportation Committee which
is acting in close association with the agents
of the Trunk Line roads, reports an un
precedented demand for train accommoda-
tions and it is now certain that special sec-
tions of many fast trains will be provided
to .take the Theatre Owners from different
parts of the country to the convention city.
New York City alone is sending on 150
men, all owning theatres and meaning busi-
ness who will not be diverted through smoke-
screen tactics and red herrings being drawn
over the trail from the real big problem
that confronts us all.
Word has just reached National Head-
quarters that the Toronto division of the
Motion Picture Theatre Owners of Canada
are sending on 50 men to the convention,
also word that a large delegation is coming
from the other provinces of Canada.
The same reports come from the New
York Committee on hotel accommodations
and the local group in Milwaukee respecting
the hotel arrangements and the general
space reserved is being taken very rapidly.
There will however be good hotel accommo-
dations for all as Milwaukee has not only
the finest convention auditorium in the
United States but many of the best hotels
to be found anywhere. The hotels have
kept a safe distance ahead of convention
necessities and the hospitality of the Mil-
waukee boniface is proverbial.
Increased interest in the convention is
being manifested daily by the Theatre
Owners generally and all independent forces
within the Industry. The great international
clearing house aspect the situation has as-
sumed will make the Milwaukee gathering
the greatest in the history of the Motion
Picture Industry. It is now generally rec-
ognized that the buying power jof the in-
dependent Theatre Owner is tie greatest
economic force in the business anM the mar-
shaling and direction of this element at
Milwaukee will constitute the rkgh level
work of the convention.
Theatre Owners everywhere recognize
the importance of these moves an& every
section of the United States and Canaaa will
be represented.
Reports of the work carried out during
the year with suggestions of future ac-
tivities will occupy some time in the conven-
tion. Addresses on a- variety of topics of
prime importance to the business will also
be delivered by prominent leaders in the
Industry, Officials of the Nation and differ-
ent states and well known public men and
women.
Every Theatre Owner will have the right
to the floor to express his views on any mat-
ter and may at all times attend meetings of
committees to present such suggestions as
may come to mind. Those having any line
of procedure worked out which they believe
will be of advantage to. the Theatre Owners
are invited to present the same at the open-
ing of the convention or send their plans to
the Board of Directors of the Motion Pic-
ture Theatre Owners of America at its Na-
tional Headquarters in New York City, 25
West 43rd Street, for presentation to the
proper officer, or committee.
Definite word came from Connecticut and
other New England states during the week
that delegates were named and big delega-
tions from that territory are expected. Even
the far west will be better represented than
at any previous Exhibitor gathering and it
is now assured that thousands will attend
this big convention in the Milwaukee Audi-
torium on May 12th, 13th and 14th next.
* % %
Syndicate of 20 Seeks Operation
of New F.P.L. Canadian Theatre
Ottawa, Ont, April 3. — Famous Players
Canadian Corporation, Ltd., Toronto, has
completed a deal for the taking over of
the Grand Theatre at Kingston, Ontario.
The control of the theatre has been secured
from the liquidator of the Trans-Canada
Theatres, Limited, and the transaction fol-
lows closely upon the acquisition of the
Grand Theatre at London, Ontario, from the
same defunct organization.
In connection with the obtaining of the
control of the • Kingston Grand, there is an
interesting phase in that a syndicate of some
20 Kingston men is interested in the pur-
chase of the theatre to operate it under the
auspices of the Famous Players Corpora-
tion, it is said. This Kingston group com-
prises many of the leading men of the city,
including T. A. McGinnis, T. J. Rigney, W.
M. Nickle, brother of the Attorney-General
for ihe Province of Ontario, T. G. Bishop,
W. Y. Mills, J. M. Farrell, John F. Sow-
ards and Matthew Hanson.
C. A. Mnguire, former mayor of ihe City
of Toronto, recently arrived in Kingston as
personal representative for the Famous
Players Canadian Corp., to close the deal.
* * *
WE ARE SORRY THAT AN OVER-
SIGHT makes it necessary to call the
attention of our readers that the Harold
Lloyd picture "Now or Never" that is
meeting with such an enthusiastic recep-
tion was credited in a recent issue as being
a Pathe release. That was erroneous. The
picture was released by Associated Ex-
hibitors, and to them rightfully belongs
the credit for the successful pre-release.
M.P.T.O.A.
ON TO MILWAUKEE
It is Independents' Day
MAY 12th, 13th and 14th
AI.BE&TE SMITH pbesikht
Page 20
Exhibitors Trade Review
The famous old team of
Weber and Fields come to
the screen in an adaptation
of the well-known and
highly successful stage
play, "Friendly Enemies,"
by Samuel Shipman and
Aaron Hoffman. Jack
Mulhall is also in the cast.
This famous play enjoyed a con-
siderable run in New York and
the provinces and in making it
into a photoplay, Producers
Distributing Corporation have
spared neither time nor expense.
The presence of these two
master delineators of Jewish
character should alone make it
decidedly worth while. It was
directed by George Melford.
Friendly Enemies" Reaches the Screen
The famous play is enacted by Weber and Fields
for Producers Distributing Corporation.
April lh 1925
Page 21
The new elected officers of Associated Exhibitors. Unusual results are looked for from this high-powered group that will guide thei
destinies of the company. They are, reading from left to right, Arthur Hoerl, editorial department; J. S. Woody, President andl
General Manager; Jay A. Gove,. Secretary and Sales Manager and G. Bardet, Assistant Treasurer.
Herrin Donates $100,000 to
Tornado Sufferers
St. Louis, April 3 — John Marlowe, well-
known Southern Illinois exhibitor, is proud
of his town of Herrin. The country has
heard many bad things about Herrin the
past few years — the mine massacre, the Ku
Klux Klan raids, Glenn Young, Ora Thomas,
etc., but the tornado that struck Southern
Illinois March 18 revealed the real Herrin.
With less than 20,000 inhabitants, Herrin
gave almost $100,000 in cash (half as much
as St. Louis with 1,000,000 inhabitants) and
in addition the men and women of Herrin
by the thousands went into the stricken zone
and worked from morning to night doing all
they could to bring relief to the suffering.
Race and creed were forgotten. Klan and
anti-klan worked side by side in their mis-
sion of mercy.
* * *
Exhibitors Meet in St. Louis
St. Louis, Mo., April 3 — The Motion Pic-
ture Theatre Owners of Eastern Missouri
and Southern Illinois met in convention at
the Elks' Club, St. Louis, Mo., on March 31.
About one hundred out-of-town exhibitors
were in attendance and also a very large
representation of St. Louis exhibitors.
Officers for the year were elected and also
delegates and alternates to the national con-
vention at Milwaukee, Wis., to be held on
May 12, 13 and 14.
The Arkansas exhibitors meet at Little
Rock, April 6-7.
Hayward to Rival Hollywood
Hayward, Calif., April 3 — This commun'ty
will soon rival Hollywood as a film-making
center. A deal was closed this week for the
purchase of sixty-six acres of land from
Strobel & Neudeck by Kenneth M. Scoville,
who recently organized a new company with
much Hayward capital back of the move-
ment. A studio will be built immediately.
Among those interested is Mayor Robert
Kolze.
Sunday Shows Up to Mayor
Fayette, Idaho, April A — The question of
Sunday shows is now up to the Mayor. A
petition sighed by 612 citizens asking that
an ordinance be passed granting picture
shows on Sunday was presented. The coun-
cil passed the ordinance and left it up to
the Mayor to issue licenses.
United Artists Deny Any Af f iliatio ns
With Producers Distributing Corporation
O. E. Goebel is the name, in spite of the
insistence of our printer that it is spelled
otherwise, as it appeared in last week's
issue. Mr. Goebel is the general mrnager
cf Associated Arts Corporation.
Theatre Owners Re-elect
Charles L. O'Reilly President
When four hundred and twenty-five thea-
tres comprising the New York T. O. Cham-
ber of Commerce met Thursday, they re-
elected Charles L. O'Reilly their president
for the third consecutive term. Sydney S.
Cohen, former president of the National As-
sociation of M. P. T. O. was elected vice-
president.
The prominent feature of the meeting was
the determination of the theatre owners to
stage a fight against producer-owners, whom
they charge with being "the biggest menace
to the industry." The organization adopted
plans for compelling the chain theatre owners
to desist from "unfair business practices."
In the strongest kinds of terms, both Hi-
ram Abrams, President, and Joseph M.
Schenck, Chairman of the Board of Direct-
ors, of the United Artists Corporation, de-
nied absolutetly any and all alleged affilia-
tions with the Producers Distributing Cor-
poration, which have been rumored through-
out the industry during the past week.
From some unauthorized source on the
West Coast, and at the same time from ru-
mors along film-row on Broadway, statements
were issued this week regarding this al-
leged affiliation, which is now absolutely
blasted by the two leading officials of the
Un'ted Artists Corporation.
In a wire from the West Coast. Mr.
Schenck said : "There is absolutely no
truth in the unfounded rumor of affiliations
with the Producers Distributing Corporation,
and I wish that it would be made as strong
as possible in the trade and daily press.
Moreover, I cannot m^ke it too strong at
this time that there will be absolutely no
affiliation with any organization whatsoever.
I want the industry to know that we stand
alone."
When Mr. Abrams was interviewed re-
garding the rumored affiliation with Produ-
cers Distributing Corporation, he said: "I
can't for the life of me understand why the
da'ly and trade press will continually con-
tinue to publish such founded statements.
"We have told the exhibitors of the coun-
try, time and time again, that the United
Artists Corporation has no intention, now or
in the future, of affiliating with any other
organizations. It seems to me that such a
statement when once issued should be suffi-
cient, once and for all time, but there con-
tinually arise these distasteful rumored state-
ments that our organization is always out to
become connected with other concerns."
After Mr. Abrams made this denial in the
strongest terms possible, he added : "In a
few days, United Artists Corporation will an-
nounce to the industry at large, through the
trade press, the product it will have to offer
to the exhibitors of this country for the com-
ing season, and after reading that announce-
ment, which will be for the distribution of
the greatest series of pictures that have ever
been offered to them by the greatest stars in
the world, everyone will know and under-
stand why there is no reason for affiliations
with any other companies, and why, as Mr.
Schenck and I both say, now, and w'll always
continue to say, 'we stand absolutely alone.' "
Page '22
Exhibitors Trade Review
Famous German Film Star
Afraid to Cross Atlantic
Los Angeles, Calif., April 2 — Hopes of
several Los Angeles Producers to get Emil
Jannings, the most famous of all German
screen actors, whose three starring vehicles,
"The Last Laugh," "Quo Vadis" and "Money
Madness" are now being shown in this coun-
try, have been dashed by Marjorie Daw,
screen star, who is now in Hollywood after
completing a picture making trip through
England, Paris and Berlin.
"I had a long chat with Jannings in Ber-
lin during which he told me he had received
flattering offers from three producers to
work in Hollywood," said Miss Daw. "But
he assured me he would positively not ac-
cept any of them. He would love to wofk
in Los Angeles and visit here but he has
an agonizing fear of crossing the Atlantic.
It is that fear alone, he told me, that keeps
him from accepting the offers. I tried to
persuade him there is no danger. Bui he
has had a premonition he will be drowned
if he boards a ship and therefore never
travels by boat. He made it very emphati"
that he will never come to America. It . is,
too bad, since he is a really a marvelous
actor."
Sawyer- Lubin Engage Physical
Instructor for Studio
Arthur H. Sawyer, supervising director of
Associated Pictures Corporation, and pro-
duction manager Barney Lubin, have engaged
a physical instructor to keep them in condi-
tion and can be seen doing their daily dozen
at the Fort Lee, N. J., Universal studios
where "The White Monkey" is being filmed.
He is "Wild Cat" Nelson a retired kn'ght
of the padded mits who is at present trainer
of men of affairs.
"Wild Cat" Nelson is a most conscientious
instructor and puts his pupils Sawyer and
Lubin through a strenuous routine each morn-
ing, that includes boxing, dumbell drill, jump-
ing and running.
James R. Grainger, who was just made
general sales-manager for the Fox Film
Corporation for United States and Canada.
George B. Seitz Leaves
Pathe to Direct Features
George B. Seitz has resigned from Pathe
Pictures, where he built up one of the most
successful serial organizations in the indus-
try, to engage in the direction of feature
pictures. Seitz will announce his decision on
several offers of important producing com-
panies following the completion of ' Sunken
Silver," his latest serial for Pathe in Florida.
Seitz' record for turning out consistently
successful chapter plays gained him the at-
tention of leading feature producers many
times during the ten years in which he made
the Pathe serial trade mark significant.
In addition to "Into the Net," "The
Fortieth Door," and "Plunder," Seitz has
to his credit an imposing list of successful
chapter plays.
Here are the stars of to-day and yesterday who came to pay their respects to their
first friend, Carl Laemmi , of Universal Pictures. How many of them do you
recognize? Their names are in the article accompanying this picture.
Grainger Joins Fox As
General Sales Manager
James R. "Jimmie" Grainger, for the past
three years associated with Goldwyn Dis-
tributing Corporation, Goldwyn-Cosmopoli-
ton and Metro Goldwyn, has tendered his
resignation effective March 28th, and on
Monday, March 30th became associated with
Fox Film Corporation in the capacity of
General Sales Manager in charge of distri-
bution for the United States and Canada.
Previous to his connection with the Gold-
wyn company, "Jimmie" had a number of
busy years which saw him organize the
Marshall Neilan company and place its pro-
duct with First National for distribution.
Simultaneously, Charles Chaplin, who had
just finished "The Kid," decided that it was
a picture that demanded preferred attention
and "Jimmie" Grainger was placed on the
Chaplin payroll in charge of sales and dis-
tribution of "The Kid." William Randolph
Hearst along about the same time, felt that
his pictures and their sales should have more
intensive attention and casting about for the
proper party, "Jimmie" was hailed into the
Hearst ranks and since that time has
watched sale's and acted in a motion pic-
ture advisory capacity to Mr. Hearst.
F. J. Godsol assumed charge of the Gold-
wyn company, "Jimmie" was selected as
General Manager of Sales and Distribution
and acted in that capacity until the merger
with Metro, when he came over to the new-
ly organized Metro-Goldwyn as a member
of the Board of Directors of Metro-Gold-
wyn and in general charge of Eastern sales.
* * *
Loew Circuit Books First Serial
in Eight Years
For the first time in eight years the Loew
Circuit of theatres will play a serial picture.
It is "Sunken Silver," Pathe's latest chapter
photoplay, featuring Allene Ray and Walter
Miller.
A little over eight years ago with the ad-
vent of a double featured bill daily, the
Loew Circuit allowed their contracts on
serial pictures to expire and instituted a pol-
icy of "no serials." This policy was strict-
ly enforced and for the first time since then
they are considering serials as box office
attractions.
* * *
Stars of the Decade Attend
Laemmle's Party
Carl Laemmle, president of the Universal
Pictures Corporation, was tendered a sur-
prise party at Universal City last week, in
connection with the ten-year anniversary cel-
ebration of the opening of that studio.
It was in March, 1915, that Laemmle
founded Universal City. The surprise party
was held at the studio inn and was a "family
affair."
Mr. Laemmle was asked if he would step
into the restaurant for luncheon. Inside he
found a number of players who appeared in
his pictures ten years ago gathered at one
table. It was an old-fashioned, genuine
family reunion.
The luncheon brought together a number
of old time favorites, among them being
Hobart Henley, Dorothy Phillips, Francis
Ford, Grace Cunard, Ella Hall, Eddie Lyons,
Lee Moran, Gale Henry, William Franey,
Cleo Madison, King Baggott, Rosemary
Theby, Marie Walcamp, Henry McRae, Isa-
dore Bernstein, Alice Howell, Edward Slo-
man, Cramen Phillips, G. Raymond Nye,
Lois Weber, Max Asher and Douglas Ger-
rard.
At the conclusion of the luncheon the en-
tire party gathered at the portrait gallery
for the proverbial family group.
April 11, 1925
Page 23
Warner Urges Building of Two Broadcast-
ing Stations to Boost Entire Industry
When Harry M. Warner, of Warner Bros.,
returned from the West Coast last week, he
was just as enthusiastic about the broad-
casting station recently established at the
Warner's Hollywood studio as he was about
the company's next year's program of pic-
tures.
He volunteered the information that when
KFWB went on the air March 4, he be-
lieved it was as progressive a step for the
interest of the motion picture industry as
ever has been taken.
Asked to give his views concerning the
radio situation relative to motion pictures,
Mr. Warner said :
"My attention has been directed for a
long time to a general tendency within the
amusement field to fight radio. The identi-
cal arguments used only a few years ago in
an effort to minimize the popularity of mo-
tion pictures are being dragged out and
pointed at an entertainment which now,
roughly, has 20,000,000 supporters in the
United States.
"The cry of 'the pictures will ruin the thea-
tre' is within easy memory. They didn't
although there is no doubt that pictures in-
flicted considerable damage to the cheaper
theatrical attractions.
"To this is now added the alarm, 'The
radio will ruin the theatre and the pic-
tures.' It will not if it is used intelligently.
"The radio is here to stay, just as the pic-
tures and the theatres are here to stay. They
all have their followers. Just as the picture
audience is a theatre audience, so is the radio
audience largely a picture audience.
The Folly of Opposition
"To my mind, any effort to fight an en-
tertainment that has the backing of 20,000,000
people is sadly misdirected, and will react
harmfully on the entire industry. If radio
has cut in on pictures, as is no doubt the
case on the word of exhibitors who know
what they are talking about, my idea is not
to wage a useless fight against it, but use it.
"There is no argument in the statement
that the man hurt directly by the new form
of entertainment is the exhibitor. This is a
fact. It seems to me, then, it is up to the
producers to direct their efforts toward help-
ing the exhibitor meet a new situation which
he cannot do individually except in certain ■
specific cases.
"Does anyone suggest that the Capitol
Theatre in New York has been hurt by the
broadcasting of Roxy and his Gang, or the
Strand by 'The Plunketeers,' or the Rialto
and Piccadilly by the radio entertainment of
those theatres ?
"In answer to this will naturally come the
question — but how about the small town ex-
hibitor?— he has not the facilities nor can he
afford a broadcasting program, even if it
would boost his house.
"My contention is that the producers can
do for the whole industry, including the
exhibitor, what Rathafel, Plunkett, Riesen-
feld, Ochs and other big town exhibitors
are now doing for their respective theatres ;
what we are attempting to do for the West
Coast with our new broadcasting station,
Harry M. Warner, of Warner Brothers,
Inc., who considers it essential to the film
industry to utilize radio broadcasting as aid.
KFWB, at our Hollywood stud:o, and what
Balaban and Katz and other big booking
combines, who control chains of theatres, are
about to do, according to their announce-
ment.
"To my mind, this is a matter that should
be taken up seriously by the Motion Picture
Producers and Distributors Association, of
which Warner Bros, is a member. Rad'o,'
properly handled by this body, can be made
to work for the benefit of the whole indus-
try. I am in favor of the motion picture in-
dustry, after the wave length situation has
been adjusted — as it will be — building and
maintaining its own broadcasting stations in
New York and Los Angeles and possibly in
the Middle West. Through these sources, the
producers could advance motion pictures in a
way that would result in unfailing benefit to
everyone connected with them, and particu-
larly to the exhibitor.
Could Boost Seat Sales
"The Producers and Distributors Associa-
tion is engaged all the time in prosecuting
various plans for the benefit of the indus-
try as a whole. If the radio program was
added, there would be a decided, and prac-
tically sure, direct benefit on the sale of seats
at the box-office, providing a comprehensive
plan was formulated with this end in view.
"Space will not permit details, but pro-
grams could be devised to be broadcast be-
fore and after show hours, tending to create
interest in all meritorious pictures being re-
leased or playing at that time. Nights could
be assigned to various companies calling at-
tention to their releases and advising where
they were playing in that particu'ar locality.
Artists could talk into the microphone and
reach directly millions of people who have
seen them on the screen, but never came in
contact with them personally or heard their
voices. Such programs would serve to whet
the appetites of the radio audience, and make
it want to see the persons they have heard
and the pictures they are appearing in.
"One of the principal tasks undertaken by
the Producers and Distributors Association
is informing the public of the harm lurking
in general and specific legislation favoring
drastic censorship of pictures. In my opin-
ion, the radio could be made a powerful
weapon to further the campaign aimed dt
this real and severe menace, which, happily,
thanks to Will H. Hays, is not so severe a
menace as it was.
Immediate Action Necessary
"I have just touched here on a few — a
very few — ways in which the radio can be
used to aid motion pictures if handled prop-
erly. With our Hollywood station we are at-
tempting to do what we can to further the
ideas I have expressed. We even assign the
station to rival companies on certain nights
so they can broadcast their own programs.
"The ideas I have advanced are only tenta-
tive and those I consider of immediate im-
portance. There are many other angles that
should be carefully considered. There sure-
ly can be no argument against the industry
getting together and working intelligently to
use the radio for their mutual benefit.
"To my mind, the big broadcasting stations
I have suggested, owned and controlled by
the industry, and used for no other purpose,
other than boosting motion pictures, should
be the central idea around which a compre-
hensive campaign could be conducted for the
benefit of all concerned.
Citing Examples
"My attention has just been called to an
exhibitor in Indiana who spent several
thousand dollars to try out broadcasting as
a stimulant for his theatre business. He re-
ports failure. The reason is obvious. His
method was wrong. In a small town, ac-
cording to his own statement, he put on a
free entertainment six hours a day, after-
noon and evening, during show hours. The
exhibitor freely admits his mistake.
"On the other hand, the State Theatre in
Cleveland recently used a team of song writ-
ers as a tryout to see what radio would do
for the house. The singers broadcast from
every station in Cleveland, boosting the thea-
tre. The count-up on the week was $24,000,
which, according to information, shattered
the house record.
"These are only isolated and small in-
stances showing that there is a right and
wrong way to go about it, and it is only a
question of finding the right way. I do not
pretend to know exactly the right way, but I
am convinced it can be done — and in a big
way.
"The radio is here. It is up to the in-
dustry to recognize it and provide some way
to make the best use of it."
ON TO MILWAUKEE
M.P.T.O.A. It is Independents' Day
MAY 12th, 13th and 14th flUSMli
A1BFKTE SMITH pdfsident
Page 24
Exhibitors Trade Review
Thirty Features on Vitagraph 's
Schedule for Current Year
Albert E. Smith, president of Vitagraph,
returned to New York from Hollywood last
week bringing with him production plans for
Vitagraph's 1925-1926 season. While Mr.
Smith declined to give out the names of the
productions to be made by his company at
the present he let it be known that Vita-
graph would produce twenty pictures and
would release ten other productions, all of
the caliber of those which marked the 1924-
1925 season which Mr. Smith named as the
biggest in the history of Vitagraph.
Mr. Smith warmly endorsed the recent
admonishment of Sidney S. Cohen to the
exhibitors of the country when he called
on them to "mobilize their play dates." Mr.
Smith said:
"From my observation of production ac-
tivities by independents on the West coast
and from what Mr. John B. Rock, our gen-
eral manager, has told me of the situation in
the East, exhibitors can depend on it that
there will be plenty of independent pictures
for the coming season. There is no reason
why the independent who properly mobilizes
his play dates cannot be assured of excellent
box-office production for his theatre. There
is no need of the exhibitor clutching wildly
at the program pictures offered by the pro-
ducer-distributor-theatre-owning combines to
keep his theatre open. There will be inde-
pendent pictures of magnitude and of ex-
ploitation values which never before have
been offered for bookings.
"Vitagraph will contribute from its own
producing units twenty productions, each by
a well known author, from books and plays
which already have won an audience through-
out the country. Vitagraph will also dis-
tribute ten productions by independents
whose pictures rate up to the same standard
as those of Vitagraph's own units.
"For Vitagraph itself, I can only say that
I am gratified beyond measure, that at a
recent election by the stockholders a new
directorate was elected and new officers se-
lected for both Vitagraph Company of
America and Vitagraph Inc., which restores
the company once more to its own. We are
once more our own Vitagraph family. Within
the year that Mr. Rock and A. Victor Smith
have been at the head of our sales organiza-
tion, we have made tremendous advances and
have gained marvelous progress. This has
been due, I think, to the selection of stories
for our pictures. We have hewed straight
to the line in our policy of producing clean
and wholesome pictures with plenty of ac-
tion and the proof of the pudding is in the
eating of it.
"Our rentals have increased in number on
every production that we have released on
our 1924-1925 schedule and the bookings al-
ready in on 'Tides of Passion' and 'Baree,
Son of Kazan' prove that fine stories by
well known authors have met with the ap-
proval of exhibitor and public alike. The
former is by Basil King and the latter by
James Oliver Curwood.
"The success of our productions as box-
office attractions in no little measure has been
due to the admirable direction by David
Smith and J. Stuart Blackton. I saw Mr.
Blackton's last picture 'Tides of Passion' be-
fore leaving for the East and I consider it a
marvelous story. Mae Marsh has the lead-
ing role. 'Baree, Son of Kazan' with Anita
Stewart, I predict will be one of the greatest
box-office attractions of the year. Miss
Stewart has brought to the screen in this a
youthful beauty that is even more appealing
than when she began her career in Vitagraph.
"When I left Hollywood, Mr. Blackton
was beginning to shoot 'The Happy Warrior'
by A. S. M. Hutchinson, the author of 'The
Clean Heart,' a picture which was last year
claimed by exhibitors, critics and public as
one of the finest pictures ever screened.
Mr. David Smith began last week 'Steele of
the Royal Mounted,' another James Oliver
Curwood story, as intriguing and attraction
compelling as is 'Baree, Son of Kazan.' "
"Have you anything to say regarding the
M. P. T. O. A. National Convention which
has been called to meet in Milwaukee, May
12, 13 and 14," Mr. Smith was asked.
"I can only report what I have been urging
on the exhibitors for many years, that if
they protect themselves against unfair the-
atre competition, they must make themselves
truly independent and support the independ-
ent producer who is not a competitor and
who owns no theatres. If the independent
exhibitor supports the independent producer,
the latter can give him pictures at live-and-
let-live prices and the dollars exhibitors
spend in rental will not be used to build the-
atres opposite him. I sincerely hope that this
convention will bring together the great body
of exhibitors throughout the country and
that they will take such steps as will pro-
tect not only themselves but the entire in-
dustry against injustice and unethical business
methods."
F. B. O. May Schedule Calls for 8
Due to the increased activity of the F. B.
O. lot in Hollywood during February, March
and April, the May release chart of the dis-
tributing company boasts 14 releases, eight
of which are features, among them two
specials ; and the remaining six short sub-
jects.
The release chart for May is headed by
"Alias Mary Flynn" a crook melodrama by
Frederick Kennedy Myton, starring Evelyn
Brent. Ralph Ince directed, and the cast
which has been assembled to support Miss
Brent include Malcolm McGregor, William
V. Mong and John Gough. "Alias Mary
Flynn" will be released on May 3rd.
One of the specials for the month, also
scheduled for May 3rd release, is "Lilies
of the Streets," F. B. O.'s police picture, su-
pervised by Mary E. Hamilton, New York's
first policewoman. The story was written
by Elizabeth J. Monroe, Mrs. Hamilton's
assistant in police work, with the continuity
by Harry Chandlee and direction by Joseph
Levering. The cast is headed by Johnnie
Walker and Virginia Lee Corbin, with Mrs.
Hamilton, Miss Monroe, Wheeler Oahman,
Irma Harrison, Peggy Kelly and Dorothy
Cummings prominent in support.
"Speed Wild," the first of the new series
starring Maurice B. (Lefty) Flynn, will be
shown on May 10th. "Speed Wild" is a
comedy drama concerning the adventures of
a motor cycle cop with a romantic turn of
mind, and has developed along the lines of
the comedy dramas which made the late
Wallace Reid famous. The story was written
by H. H. Van Loan, adapted by Frank S.
Beresford, and directed by Harry Garson.
Prominent in Mr. Flynn's support are Ann
May, Frank Elliott, Ralp McCullough, Ray-
mond Turner and Fred Burns.
"The Bandit's Baby," is the third of the
new series which Fred Thomson is making
for F. B. O. distribution. This is an original
yarn by Leete Renick Brown, and is a story
of the open spaces with plenty of action and
comedy for the intrepid Fred and his big
white horse "Silver King." James P. Hogan
directed. "The Bandit's Baby" is scheduled
for May 17th.
"Sporting Grit" is the title of the third
Richard Talmadge production, which the
stunt star is producing under his own banner.
This is a swift moving comedy drama, in
which Talmadge performs an unusual num-
ber of death-defying stunts. Prominent in
his support are Peggy Shaw, Loraine Eason,
Herbert Prior, Stanton Heck and Dave
Morris. Arthur Rosson directed. "Sporting
Grit" will be shown on May 24th.
May 24th will also see the release of
"White Thunder" Yakima Canutt's third
Western melodrama for F. B. O. under the
supervision of Ben Wilson. "White Thunder"
gives the famous horseman plenty of oppor-
tunity to put forth his riding and roping
skill. The story comes from the pen of
Kingsley Benedict, was directed by Ben Wil-
son and photographed by Al Ziegler. In
Canutt's support are William H. Turner,
Lew Meehan, George Lessy, Nell Brantley
and Kingsley Benedict.
"White Fang," starring the wonder dog
Strongheart, is listed as another F. B. O.
special, and is also scheduled for Mayt24th
release. "White Fang" is based on the cele-
brated novel by Jack London, and was pro-
duced by Laurence Trimble and Jane Murfin,
and directed by Laurence Trimble, with the
adaptation and scenario by Jane Murfin.
Louis Weadock is responsible for the titles,
and John Leezer, King Gray and Glen Gano
were behind the cameras. George Berthelon
acted as assistant to Laurence Trimble and
Viola Lawrence was film editor. In support
of Strongheart, are Theodore Von Eltz
Ruth Dwyer, Mathew Betz, Walter Berry,
Charles Murray, Tom O'Brien, Steve Mur-
phy, John Burch, Margaret McWade and
Silver, a real timber wolf. In "White Fang"
Strongheart plays the part of a wolf-dog, a
savage animal that grows up with a wolf
pack in the Northland wilds, and becomes
the property of an Indian trapper. He is
taken away from the Indian and made to
fight other animals and eventually is rescued
and taken to civilized California where even
more dramatic adventures await him.
May 31st will see the release of "The
Texas Bearcat," the fifth Texas Ranger pro-
duction which Independent Pictures Corpor-
ation is making for F. B. O. distribution,
starring Bob Custer. The story was written
by F. J. Rhetore, with the adaptation by
George Plympton and direction by Reeves
(Breezy) Eason. Prominent in Custer's sup-
port are Harry Von Metier, Sally Rand,
Jack Richardson, Carleton King aud Lee
Shumway.
(Continued on next page)
April 11. 1925
Page 25
First National Plans 52 Winners
Announcement of its product for an en-
tire year, beginning September 1, 1925, and
ending August 31, 1926, has just been made
by First National Pictures. The company's
branch managers have received notification
from E. A. Eschmann, general manager of.
distribution, that booklets descriptive of the
product to be made for the new season will
be forwarded to them for their informa-
tion within a short time. The booklet will
contain 75 pages, magazine size. It is to be
mailed to every exhibitor in the United
States.
First National executives regard this
forthcoming announcement as the most im-
portant which has been made in the history
of the company. And this for two reasons
■ — first, because of the quality of the pro-
duct, and, second, because of the releasing
period covered.
Mr. Eschmann and his staff are working-
out the details of ihe selling plans for the
new season's product, which has been desig-
nated as the Winner Group of pictures. The
men in the field will receive instructions as
to this plan within a short period.
Seven Winner Specials
There will be fifty-two pictures in the
Winner group, with seven specials. The
seven specials follow : Three Frank Lloyd
productions — "Winds of Chance," from Rex
Beach's popular novel of the gold-rush days
in Alaska; "Rainbow's End," from Rex
Beach's novel of Cuba's struggle for inde-
pendence from Spanish rule; and "The
Splendid Road," from Vingie E. Roe's new
novel of California in the period between
1850 and 1854.
Colleen Moore in "Irene," from James
Montgomery's successful musical comedy,
which will be produced under supervision of
June Mathias ; Joseph M. Schenck's new
Norma Talmadge picture "Graustark," from
George Barr McCutcheon's novel of a myth-
ical Balkan principality. "Men of Steel,"
from R. G. Kirk's story of the steel indus-
try, "United States Flavor," published in the
Saturday Evening Post to be made under the
supervision of Earl Hudson ; and "Viennese
Medley," from Edith O'Shaughnessy's bril-
liant novel of Vienna before, after and dur-
ing the war. June Mathis will supervise this
production.
The pictures in the Winner Group of re-
leases which can be designated at the present
time are :
"The Comeback," a stellar vehicle for Mil-
ton Sills, from the novel of the prize-ring
and the lumber camp by M. D. Crawford.
There will be at least two other productions
starring Sills which have not yet been decid-
ed upon.
Three vehicles have been selected for Col-
leen Moore in addition to the spec'al, "Irene."
These are, "Joseph Greet and His Daugh-
ter," from Henry Kitchell Webster's new
novel ; "Clarissa and the Post Road." from
Grace Sartwell Mason's recent Saturday
Evening Post story ; and "Don Juan's Three
Nights," from the novel by Ludwig Biro.
Kane to Make Four
Four productions will be made for First
National by Robert Kane, for four years
General Manager of productions for Famous
Players-Lasky, who is now producing inde-
pendently. The first of these will be "Invis-
ible Wounds," from the new novel by Fred-
erick Palmer, famous war correspondent and
novelist. Two stories have been purchased
for Corinne Griffith Productions, Inc. E.
M. Asher, president of that producing unit,
Robert Kane, who has signed up to pro-
duce four of this year's releases for First
National. Kane is at present producing
independently
will supervise the two pictures for Miss Grif-
fith. One of them is "Forever After," the
Owen Davis play in wfr'ch Alice Brady star-
ted on the stage. The other is "Ashes," the
play by Reginald Goode, in which Florence
Reed starred on the stage.
Doris Kenyon will be featured in two pro-
ductions, "The Lady Who Played Fidelo,"
from Gerald Beaumont's short story; and
"Bed and Board," by Lenore J. Coffee. Frank
Lloyd will produce on Winter Group re-
lease, "The Rose of Monterey,!' a story of
California at the time it became a posses-
sion of the United States. It was wrtten by
Minna Smith and Eugenie Woodward. An-
other production for this group will be "The
Boss of Little Arcady," from Harry Leon
Wilson's novel.
Samuel Goldwyn and George Fitzmaurice
will contribute to Winner releases. The first
production will be "The Dark Angel." from
the play which is one of the season's b'ggest
hits on Broadway, the rights to which have
just been purchased by Mr. Goldwyn for that
director.
An Edna Ferber story. "Classified," will f>e
done by First National with a nrominent
feminine star in the lead. Philip Gibbs'
short sfory, "Out of the Ruins," nubl:shed
in the Cosmo holitan Magazine for December,
1924, is listed.
Two Constance Talmadge pictures will be
included. "The Twin Sister," from an orig-
inal by Hans Kraeli, who wrote "Her Night
of Romance" for that star, and George Barr
McCutcheon's new novel, "East of the Set-
ting Sun."
Four Richard Barthelmess-Insr>irat:on pic-
tures are listed, only one of which can be
announced at the time of writing. This is
"Shore Leave." from Hubert Osborne's play
which David Belasco produced.
June Mathis will prepare the continuity and
supervise the production of "Paradise," from
Cosmo Hamilton's new novel. A screen
version of Margaretta Tuttle's new novel,
"The Unguarded Hour." will be made with
Mary Astor in the leading feminine role.
Among the Winner releases will be "Ca-
reers," from Alfred Schirokauer and Paul
Rosenhayn's play, "Karrierre" ; and '"A Hus-
band for George-Anne," Hazel Christie Mac-
donald's recent Saturday Evening Post story,
the screen rights to which were recently ac-
quired by the company.
Sawyer-Lubin will make two productions
starring Barbara La Marr for First National
release as Winner product. The titles of
these cannot be announced at present. M.
C. Levee will also be represented by two
productions, as yet unnamed.
* * *
Sam Taylor Signed to Direct
First Harold Lloyd Production
Sam Taylor will direct Harold Lloyd in
his first production for Famous Players-
Lasky release. Taylor has been connected
with the Lloyd organization for five years
and has been co-director of all the come-
dian's feature pictures for the past two and
a half years. With the recent completion of
Lloyd's last production for Pathe, Taylor
was chosen to direct the first Harold Lloyd
picture to be released through Paramount.
His new contract with Harold Lloyd Pro-
ductions is for one picture only.
Taylor is one of the youngest of the suc-
cessful directors on the Coast, being still
in his twenties. He made his entrance into
the industry with the old Kalem company
and was at one time scenario writer for
Vitagraph when the late George Randolph
Chester was scenario chief. He joined Har-
old Lloyd when the comedian was making
his last short reel subjects and has been
connected with him continuously, first as
gag man, then as author _ and finally as
author and co-director, during Lloyd's phe-
nomenal popularity.
* * *
F. B. O. Schedule
(Continued from preceding page)
Included in the six short subject releases
scheduled for May distribution are:
"The Covered Flagon," No 6 of "The
Pacemakers," co-starring Alberta Vaughn
and George O'Hara, based on the stories by
H. C. Witwer, and adapted by Paul Gangelin.
Wesley Ruggles is directing the entire series.
"The Covered Flagon" will be released on
May 10th.
Screen Almanac No. 11, as yet untitled, will
also be shown on May 10th. This is a one
reel novelty made by Standard Cinema Cor-
poration, and includes interesting off stage
shots of stage and screen celebrities. The
reel was edited by E. V. Durling.
"Meet the Ambassador," eighth comedy
which Jimmy Aubrey is making for Stand-
ard Cinema Corporation, will be released on
May 17th.
"Barbara Snitches," No. 7 of "The Pace-
makers," co-staring Alberta Vaughn and
George O'Hara, will be distributed on May
24th. The series are based on stories by H.
C. Witwer, and adapted by Paul Gangelin,
with the direction of Wesley Ruggles.
Dinky Doodle No. 9, as yet untitled, will
also be shown on May 24th. This is a one
reel novelty cartoon directed by Walter
Lanz, in which Dinky Doodle gets himself
into the usual difficulties.
The ninth comedy which Stan Laurel is
making for Standard Cinema Corporation,
as yet untitled, is scheduled for May 31st re-
lease. This will be a smart burlesque on a
well known feature production.
Woody Visits Working Studios
New President of Associated Exhibitors Looks
Over Studios Where Two Units Are
Being Produced
IMMEDIATELY upon being notified that he was
elected to the presidency of the Associated Exhibitors,
J. S. Woody paid a visit to studios where two of
Associated's units are being produced. First he went to
the Tom Terriss unit where "My Buddy's Wife" is being
made for a release in late summer.
Following this visit, he dropped in on the St. Regis
Pictures Corporation, now busily at work on "The Show
Off," the second of the series this company is putting
out for Associated.
The photographs or. this page are exclusive to the Exhibi-
tors Trade Review. The photo in the upper right hand
corner tells of Woody's visit to the Tom Terriss studios. Left
to right: Douglas Gilmore, Tom Terriss, J. S. Woody, Edna
Murphy and Glenn Hunter. These three players are being fea-
tured in "My Buddy's Wife," to be released by Associated Ex-
hibitors in late summer. The larger picture (right center)
shows the St. Regis Pictures Corp., which was right on the
job with a good luck horse-shoe for the new
President. St. Regis produced "Bad Com-
pany" starring Conway Tearle and Madge
Kennedy and is now producing their second
Associated Exhibitors production "Head-
lines." Left to right Louis John Bartels,
now appearing in "The Show Off," Marion
Haslup of the Broadway success "Silence"
are two legitimate stars recruited by St.
Regis from the legitimate field. Next comes
George Arthur, T. Carlysle Atkins and Jos-
eph Glotz, officers of the St. Regis company,
Then comes J. S. Woody, Ruby Blaine and
Arthur Hoerl. Mr. Hoerl is now assisting
Mr. Woody in an editorial capacity. Mr.
Hoerl also wrote the continuity on "Head-
lines."
Lower left: Associated Exhibitors recruits
four stars from legitimate stage. J. S. Woody,
the new president of the Associated Exhibi-
tors is here seen with four stars from
Broadway hits. Louis John Bartels is the star
of the success, "The Show Off," and Marion
Haslup, of "Silence." These two are taking
featured parts in the forthcoming St. Regis
production, "Headlines." Glenn Hunter is of
the Broadway show, "Merton of the Movies,"
and to Mr. Woody's left is Douglas Gilmore,
star of "White Cargo."
Lower right : Arthur Hoerl is telling the
gang all about his new script "Headlines."
Louis John Bartels registers a slight doubt
while Marion Haslup portrays a bored inter-
est. J. S. Woody is polite, while R--by
Blaine seems more interested in the writer
than in the script. Maybe she figures that
she can intrigue him into writing in a little
extra business fcr her.
April lh 1925
Page 27
Exhibitors Plan
War Against Radio
Paul Bern Conducts Survey
Disclosing Broadcasting as
Menace to Attendance
Hollywood, April 2. — That the radio has
developed to a point where it has become a
menace to the picture industry and that the-
atre managers throughout the country, in-
cluding the owners of some of the largest
theatre chains, have started a war on the
air entertainment, was discolsed here today
in a national survey now being conducted by
Paul Bern, prominent director.
The question as to what effect the rapidly
increasing popularity of the raido has on
picture theatre patronage has for some
months been the bone of many contentions
within the film industry and the results of
Bern's survey discloses some startling facts.
The fact that with the ever increasing
popularity of the radio, patronage at the
theatres is showing a steady decline, is es-
tablished in Bern's survey. Practically every
theatre manager who has noticed any effect
of the radio upon his patronage, reports that
this effect is detrimental, according to the
returns received thus far. Some managers
estimate their weekly loss due to radio be-
tween $1500 and $2000.
The Bern report says :
"The Kunsky interests in Detroit have
made, an iron-clad agreement among all
theatres in that territory not to permit
broadcasting through local radios. It is the
opinion of these theatre managers that if
they cannot keep theatrical talent off the
radio it will become a serious menace.
"The Jensen and von Herberg chain of
theatres in the Northwest has taken simi-
lar action and executives of that organiza-
tion are urging a like course of procedure
among theatre managers throughout the
country.
"Many specific instances where the pur-
chase of a radio set has kept a patron away
from the theatre, have been reported. In-
stances where the broadcasting of theatre
talent has kept regular theatre patrons
away are also on record.
"In Los Angeles, Al Kaufman, director of
Paramount theatres, has just installed the
broadcasting of the program of one of his
theatres as an experiment to decide wheth-
er this advertising is a help or detrimental
in this locality. He is not yet in a position
to judge the results of .his experiment, the
outcome of which will be viewed with
interest.
"Theatre managers in different parts of
the country, representatives of all types of
communities, have been queried on this
subject. Practically seventy-five percent
of the returns show that the radio is cut-
ting in on attendance at the theatres while
the balance of twenty-five percent of the
returns are from managers who state they
have noticed no decrease- nor any increase
in their business as a result of the radio."
# * *
Schulberg To Move New York
Office to Large Quarters
J. G. Bachmann, vice-president and gen-
eral manager of distribution for B. P. Schul-
berg Productions, announced this week that
owing to a greatly increased schedule for
next year, his organization's New York of-
fice will move on May first from 1650 Broad-
way to larger quarters in the new building
just completed at 115 West 45th Street. In
their new quarters, Schulberg Productions
will occupy the entire ninth floor.
The company's personnel w'll be consid-
erably augmented to handle the distribution
details of the 1925-1926 program, which calls
for eighteen pictures — as contrasted with
ten productions which B. P. Schulberg has
released this season.
Sam E. Morris, formerly sales manager for
Warner Bros., who has been appointed
assistant to Harry M. Warner to handle
the theatre end of the firm's business.
Sam E. Morris Appointed
Assistant to H. M. Warner
in Firm's Theatre Business
In lining up the organization with which he
is surrounding himself to handle the theatre
end of the firm's business, Harry M. Warner
announced to-day that Sam E. Morris, who
for a long time has been sales manager for
the company, would leave the distribution
end of the business and hereafter would de-
vote his time as assistant to Mr. Warner in
the Warners' theatre program now develop-
ing fast.
Mr. Morris is eminently fitted for the
position he is about to occupy. Many years
as an exhibitor and theatre owner through
the Central States gives him a wide experi-
ence with the practical management of
houses devoted to picture entertainment. He
also knows the public demands and exhibi-
tors' need, having entered the industry when
the old World Film Corp. was in formation.
Since then he has been engaged actively in
distribution, going with Warner Bros, when
they were making only six pictures a year
and engineering the sales end of the firm
until they have now built up their present
program of 26 pictures for the 1925-26 sea-
son. The confidence the Warners have in
Mr. Morrris is best expressed by his new
appointment.
Harry M. Warner stated that Abe Warner,
who has been looking after the company's
inside business, would also take over the dis-
tribution of the firm's product. He further
states that the company had decided not to
move their present New York office at the
present time. A portion of the ninth floor at
1600 Broadway, where the firm is new estab-
lished, has been turned over to the theatre
organization and Mr. Warner will make his
headquarters there when not actively en-
gaged in other cities closing pending deals.
* * *
Scho&eld Signed by Paramount
Paul Schofield, scenarist, has been signed
for one year by Jesse L. Lasky, first vice-
president of Famous Players-Lasky Corpora-
tion, to prepare scripts for Paramount pic-
tures.
Schofield's first assignment under the new
contract calls for the adapting of "The
Street of Forgotten Men" which Herbert
Brennon will produce with Mary Brian in
the leading feminine role.
Sebastian Defines
True Showmanship
Belasco Production Executive
Says Industry Calls for Rare
Talent Among Studio Heads
What is showmanship? — What is that un-
canny ability, apparently possessed by a
chosen few, to sense the public's reaction to
a given set of circumstances ?
A. H. Sebastian, general manager of Belas-
co Productions, Inc., under whose auspices
Weber and Fields are about to be presented
as screen stars in "Friendly Enemies," con-
tributes an interesting discussion of this
question, and places the matter squarely on
the basis of s:mple human understanding.
Always a student of practical psychology,
Mr. Sebastian's entire business life has been
one in which he has constantly dealt with
humanity in the mass and he has learned
much of what may be termed "mob reaction."
"Showmanship," he declares, "is an ac-
complishment usually ascribed to certain suc-
cessful theatre managers and rarely credited
or expected in the motion picture producers ;
yet the showmanship should and does begin
with the producing head in the studio.
'Showmanship' is a quality which is simple
and clearly defined, though the attribute is
generally looked upon as something which
is as vague as it is rare. Actually, it is mere-
ly an applied knowledge of the strength and
the weakness of human beings — of their
bkes and dislikes, and of certain fundamental
ideas which are common to us all. With
never a thought of analyzing their feelings,
the great body of people nevertheless react
very precisely to conceptions which, to the
showman, are well understood and definitely
established.
"Never has the exercise of true showman-
ship been called for more decidedly than it
is today. The theatregoer, w'thout realizing
just what is lacking, is subconsciously aware
of the fact when a picture is deficient in real
entertainment, or in the quality which really
'gets under the skin.' A flood of puerile
drama, filled with mawkish inanities and ob-
vious theatricalism, can never hope to replace
the sincere story of simple emotions and hu-
man impulse. 'Human nature!' is the un-
conscious demand of mind and heart.
"Technical perfection and beautiful bath-
tubs are poor substitutes for 'Human Na-
ture.' Mock heroics fail completely to move
the spectator, simply because they fail to
ring true. True humor, on the other hand,
is well-nigh priceless, and a tale of whole-
some laughter literally worth its weight in
gold. I can give no better illustrations of
this point than our own productions, 'Wel-
come Stranger' and 'Friendly Enemies,' as
exemplifying a type of play in which the
predominant element is rare comedy in its
most delightful form. In a measure, at least,
the incidents are simply more or less accurate
representations of circumstances which the
spectators themselves have experienced, or in
which* they have always imagined themselves
taking part.
"Homely virtues, simple heart interest, un-
flagging good humor, true cheerfulness —
these are the ingredients of showmanship,
which the producer must use to make a suc-
cessful picture."
* * x
Newmeyer to Direct "Syd"
It has been definitely decided by Warner
Bros, that "The Man On the Box" will be
the first starring vehicle for "Syd" Chaplin
and that Fred Newmeyer will direct the pic-
ture. Newmeyer's services were obtained by
a special arrangement with Harold Lloyd to
whom this direc'or is now under contract.
Page 28
Exhibitors Trade Review
Harry Webb punch picture released through Ray art
stars Jack Perrin and Molly Malone.
April 11 1925
Page 29
Wi THE INDEPENDENT DISTRIBUTORS
^3C
PRODUCTION activities for the state right market offer conclusive evidence that variety
of independent pictures is increasing. Western studios having big program schedules in
tow announce some of the biggest features of the year under way. What this means to
exhibitors heretofore skeptical about independent films, is pointed out by several producing
and distributing executives who have made a general survey of the field. Famous stage
plays, popular "best sellers" and new novels are rapidly being adapted to the screen to supply
exhibitor demand. "Therefore," explains one producer who just returned from the western
coast, "any exhibitor, large or small, can get a large variety of pictures of every type. The
line-up is strong. He can book independent features for a year solid and offer his patrons
the attractions they seek."
J. Charles Davis, 2nd, President of Davis
Distributing Division, who has just' re-
turned from an extensive trip throughout
the country. Mr. Davis urges exhibitors
to save playdates for Independent product.
Sax Closes St. Louis Deal
Results of Sam Sax's present cross coun-
try trip are making themselves manifest in
concrete form. From St. Louis this week
comes the information that Mr. Sax on be-
half of Lumas Film Corporation has .cofn-
pleted negotiations with Jack Weil Pictures
whereby the latter concern will distribute in
the Eastern Missouri and Southern Illinois
territory six Gotham Productions.
The pictures involved in the deal include
"Unmarried Wives," "Black Lightning"
"Women and Gold," "The N'ght Ship," "The
Silent Pal" and "Every Woman's Secret."
The productions will be released in the
order named.
* * *
New Projection Room Opened
G. H. Boger, 729 Seventh Ave., New York,
opened another projection room March 30.
The move followed various requests for
screenings of new productions. The room
has been provided with' a piano, with seats
to accommodate 30. A piano player, is sup-
plied those wishing to give their trade show-
ings proper color.
It's An Independent Year-
Says Charlie Davis
99
President of Davis Distributing
Division Says Quality of Inde-
pendent Product Is Better
Just returned from a trip covering the
country from Coast to Coast, J. Charles
Davis II is most enthusiastic regarding the
outlook in the industry, especially the Inde-
pendent market. He found the exhibitors
are waking up to the fact that they are in
a perilous position, a position which re-
quires them, for their own protection, to
give the Independent productions every pos-
sible booking in order to counteract the
growing menace of the big interests who
are seeking to dominate the entire industry.
"There is no reason," says Mr. Davis,
"why the live exhibitor, I don't care how
large or how small, cannot get all the attrac-
tions he needs in ihe State Rights market.
He can find a wonderful variety of product
of every type but unfortunately too many
theatre owners allow themselves, through
fear of lack of productions, to fill their book-
ing list with a lot of national attractions,
thus effectually closing, them to Independent
productions.
"For my organization, the Davis Distribu-
ting Division, Inc., I have lined up a pro-
gram for 1925-26 that will, I believe, give
any exchange a splendid variety of attrac-
tions for every type of house. Twenty-two
J. J. Fleming productions, thirty Clifford S.
Independent Convention
Announced for May 10-11-12
At a meeting of the Independent
Motion Picture Producers and Dis-
tributors, held in New York
Wednesday, members of the or-
ganization voted to sponsor a na-
tional convention of the I. M. P. P.
& D. and Exchangemen to be held
in Milwaukee, May 10, 11 and 12,
before the session of the National
Theatre Owners convention to be
held on May 12, 13 and 14. De-
tailed announcements are to follow.
Elfelt productions, eight Peggy O'Day Se-
cret Service productions, an outstanding
Ben Wilson mystery serial, 'The Power
God,' and the Arabian Nights super-special,
'Tales of a Thousand and One Nights.'
"This list covers every type of picture and
offers a greater variety of new Independent
productions than any organization has ever
gathered together into one comprehensive
program. As a matter of fact, our line up is
so complete that a theatre could book its
features for nearly a year- without taking
other productions.
"This is going to be the biggest and best
year for the Independent and we propose to
give our customers such quality, service and
prices that we will get our share.
In addition to the above list of attractions
we are negotiating for three special features
along unique lines that will prove splendid
audience entertainment."
* * *
Briskin Off for Coast
To Supervise Production
Samuel J. Briskin, treasurer and general
manager of Banner Productions, Inc., left
for the Coast Thursday for an extended
stay. With the large contract ahead of mak-
ing twelve pictures this season, Mr. Briskin
expects to have his hands full for many
weeks to come, lining up his producing units
and getting them down to business. He ex-
pects to be away several months.
The new arrangement made by Banner
whereby Henry Ginsberg takes over the en-
tire distribution of Banner and Royal pro-
ductions relieves Mr. Briskin of the worries
incident to this part of the business and
makes it possible for him to give his entire
time and attention to his productions. He
expects to reach Los Angeles next Thursday.
* # *
"Secret Service Sanders" Sold
Rayart Pictures Corporation this week an-
nounces the sale of territorial rights on its
new serial, "Secret Service Sanders," to Ex-
cusive Film Company of Detroit, for the ter-
ritory of Michigan ; and to Anthony Luchese
for the territory of Eastern Pennsylvania and
Southern New Jersey and Delaware. The
serial will be distributed by a new exchange
in the latter territory which is in the process
of formation by Mr. Luchese.
Page 30
Exhibitors Trade Review
Financial Aid Available
For Reputable Producers
Harry M. Owens, president of ihe San
Diego Cinema Corporation, this week an-
nounced the closing of negotiations which
will permit of Independent film producers be-
ing financed in the making of their pictures
at the Grossmont Studios, located at La Mesa,
just outside of San Diego, Calif.
The closing of a three-cornered arrange-
ment means that the producers with sound
project and release arrangements may be
lightened of a finance burden ranging up to
5 per cent, of their production cost.
Negative and positive stock will be fur-
i2SE52SH5H5H52525H5E5jjj
Consider
The Exhibitor!
IS THE KEYNOTE of the
* * *
CHAD WICK POLICY.
* * *
GOOD PICTURES at a
* * *
FAIR PRICE
% >j« ^
THAT WILL give you,
St. '■ 'H?
MR. EXHIBITOR,
A REAL PROFIT.
* * *
"THE MIDNIGHT GIRL"
* * *
FEATURING
* * *
LILA LEE with
* * *
GARETH HUGHES is such a
* * *
CHAD WICK
PROFIT PICTURL
It's the Sixth of
The Chadwick 9
nished by the Fish-Schurman Corp. of I.os
Angeles under this deal, while the Cinema-
graph Film Laboratory, Hollywood, will take
care of the developing and printing. The big
265 by 95-foot Grossmont Stud.o operated by
the San Diego Cinema Corp., with its equip-
ment, carpenter shop, technical staff, etc., will
be available on deferred rental.
All told, the arrangement means that the
reliable Independent may produce his picture
at a cash outlay of only one-third of the cost
on completion, the San Diego Cinema Corp-
with its material and financial resources, ac-
cepting the burden of the major expenditure.
At the present moment eight companies,
headed by Mrs. Wallace Reid's outfit, which
enters production about April 15, have con-
tracted to use the Grossmont Studios. The
majority are already fully financed and have
chosen the Southland because of unexcelled
climatic advantages, modern, up-to-date stu-
dio facilities, picturesque and easily reached
locations, and moderate studio rental, mater-
ially reducing the overhead entailed by pro-
duction elsewhere. The latest to be lured from
Hollywood is Clifford S. Elfeld, who will
make 23 feature pictures at the Grossmont
Studios, starting operations within two weeks.
"We are in a position to talk business on
any worthwhile production proposition," Mr.
Owens states. "A square deal, and every as-
sistance is assured the Independent who comes
to our studio. There is no reason for the pro-
ducer who has a real story, who knows the
picture industry and the public desire/ to
worry about surmounting financial obstacles."
$ $ $
"The Snob Buster" Arrives
Rayart Pictures this week received from
the Harry Brown units on the Coast the
latest Reed Rowes Production, "The Snob
Buster." The picture was screened by the
entire staff of Rayart, and of Richmount
Pictures, Rayart's foreign distributors, and
by the Managerial and Sales Force of Merit
Film Corporation, Rayart's New York Dis-
tributors. All were loud in their praise of
the new production which in the opinion of
all of the executives surpassed the recent
Howes Picture "Super Speed" which has
proved a decided hit.
* * *
Realty Man Joins Ahramson
William H. Draper, well known financial
and realty man of Providence, Chicago and
New York, has aliened himself ' with Ivan
Abramson, producer of "Lying Wives," re-
cently complc'.cd in the East.
This is Draper's first venture in picture
producing, but the possibilities displayed by
"Lying Wives," in which Clara K. Young
and five other popular stars appear, has
impressed him so highly that he plans to
produce others with Abramson.
* * *
"California in '49" Proving
a Good Seller
W. E. Shallenberger, president of the
Arrow Pictures Corporation, announces the
sale of "California in '49" to Frank Zam-
breno, of Progress Pictures, Chicago, and
Harry Thomas of the Merit Exchange, New
York.
"California in '49" is a six-reel action
drama, the feature version of Arrow's suc-
cessful serial. "The Days of '49," and was
created to answer the demand for produc-
tions of this type. It is proving a good seller.
Grey Starts First
Marine Story Film
"Always Ready," U. S. Coast
Guard Series, to Star Walter
Tennyson and Rose Day
Camera work on the first of a series of
eight five reel productions, deal'ng with the
adventurous life of the United States Coast
Guard, was begun this week by Schuyler E.
Grey, well known as a producer of indepen-
dent attractions, whose headquarters are at
25 West 45th Street, New York City.
This is a field hitherto practically un-
touched by the motion picture producer, yet
offering as wide a variety of thrilling epi-
sodes on both land and sea, as the popular
Western dramas with their picturesque pos-
sibilities afford, but without the advantages
of a marine setting.
The working title of the production is "Al-
ways Ready," the motto of the United States
Coast Guard, and the story, which is said
to be vividly realistic and dramatic, is from
the pen of Lewis Allen Browne. It calls
for submarines, torpedo boat destroyers and
speedy sea-sleds in which the Coast Guard
conduct their constant warfare against the
rum fleet and the other smugglers of worse
contraband, or go to the rescue of ships in
distress.
More than two hundred people are shown
in some of the scenes, which call for a
battle between the Coast Guard and the
members of a smuggling band which have
been terrorizing the Atlantic seaboard. These
scenes were taken by Producer Grey at New
London and Block Island last week, with the
co-operation of Commander Munter of the
Coast Guard. Other scenes are being "shot"
at City Island this week, while the interiors
will be made in a New York studio as soon
as the company returns from location.
Burt Is Directing
William Presley Burt, for many years with
George Seitz and Pathe, in serial work, is
directing, assisted by Buddy Shyer, with
Larry Williams and Walter Strenge at the
camera.
The featured role in "Always Ready" has
been given to Walter Tennyson, a ' young
English star whose work is already well
known on the other side, and whose athletic
'ability and willingness to undertake the most
hazardous stunts to give his audience an
added thrill, has won him the title of the
"British Doug' Fairbanks." Miss Rose Day,
a stage beauty and already beginning to be
known in screen ingenue roles, plays oppo-
site him, while the balance of the cast in-
cludes Henry Sedley, Tom Blake, Edward
Rosemon, Morgan Jones, and Pierre La
Closse.
No announcement has been made as to
when the series will be released.
♦ ♦
Bob Horner Signs With Aywon
For Six Western Thrillers
Bob Horner, who heads his own company
in Hollywood has signed a contract with
Nathan Hirsh of the Aywon Film Corpora-
tion, to produce a series of s'x western thrill
dramas featuring Kit Carson.
Horner is well known in the state right
field, having directed and produced pictures
with Marjorie Daw, Eva Novak, Jack Perrin
and George Larkin. The first picture of
the series, "His Greatest Battle," has already
been completed.
In the support of Kit Carson is Pauline
Curley, Jack Richardson and John Pringle,
Jack Gilbert's father. Horner will imme-
diately take his company to Tucson, Arizona,
where he will film his second picture, entitled
"Riding Wild."
April 11. 1925
Page 31
Six Banner Films
Get Under Way
Ginsberg Distributing Corpora-
tion Announces New Features
Now in Production
The Henry Ginsberg Distributing Corpo-
ration is now practically set as to (he pro-
duct of the Banner Corporation comprising a
series of six outstanding features for the
current season.
The first production under way for Ban-
ner is "The Love Gamble," a screen version
of the novel, "Peggy of Beacon Hill," by
Maizie Greig. The author is well known in
England and this is her first American book.
It is a lively story of modern youth, iove
and frivolity laid among the quaint Bohem-
ian byways of cultured Boston's Beacon Hill
district.
"The Checkered Flag," by John Mersereau,
is another well known work, portions of the
story having appeared in serial form and
later made into a volume of racing stories.
It is a vivid story of the automobile industry
and the racing game. This picture lends it-
self admirably to smashing ckmaxes and will
have a sensational racing scene.
The third production is one that is expect-
ed to prove a revelation and it is believed
that a new theme for pictures has been dis-
covered. The remarkable story will be pre-
sented under the screen title, "Wandering
Footsteps."
"Whispering Canyon," the fourth of the
Banner series, is one that will be a story of a
newly exploited field, the lumber forests of
the west. It has many big scenes md a
strong love theme.
The other two stories will be announced
very shortly which will complete the six
productions scheduled for Banner.
Mr. Ginsberg, in keeping with his plans,
has started an energetic selling and dis-
tribution campaign which is to be fol-
lowed up with exceptional publicity and
exploitation.
"Wizard of Oz" Booked
for Broadway Run
"The Wizard of Oz," the Chadwick
Pictures Corporation of the world-famous
L. Frank Baum book and play, has been
booked for the new Colony Theatre for
an indefinite engagement starting April
12th. A special prologue is being pre-
pared for this New York showing that
will be in keeping with the fantastic theme
of the play.
The world premier showing of this
new Larry Semon feature established
several new records at the Forum The-
atre in Los Angeles. The first five days
at that theatre brought more money into
the box-office than had been received, in
any other week in the history of the the-
atre, the producers report. This produc-
tion is the first attraction to remain at
the Forum for more than one week. At
the completion of its third week, although
the business seemed to warrant a further
extension of the engagement, it was ne-
cessary to withdraw the picture because
of the several other local bookings that
had been arranged.
Columbia Specials Based On
Famous Plays and Novels
George Merrick Engaged to Edit
Successful Stage Productions
for Screen Adaptation
The independent market has demanded in
the program of every producer pictures based
on plays, books and stories which have re-
ceived popular acclaim in other forms. This
was the policy followed last year when Co-
lumbia Pictures made pictures of such books
and plays as "The Foolish Virgin," by
Thomas Dixon, "The Price She Paid," by
David Graham Ph Hips, "A Fool and His
Money," by George Barr McCutcheon, "Whe
Cares," "One Glorious Night," "The Mid-
night Express," "After Business Hours," all
of them by well known writers and all of
which had been before the public in some
form or other.
The same polcy will be followed this
year in the series of six Columbia Specials
which this concern will produce. "The Lure
of Broadway" and "The Unwritten Law,"
were immensely popular plays when they
were produced and in the more flexible med-
ium of the screen they should have even
more popular appeal when produced with
modern technique. "The Danger Signal,"
"SO.S.," "Perils of the Sea,' "Midnight
Fl?mes," and "Ladies of Leisure" have all
appeared in story form in various of the
more popular magazines and then followed
by publication in book form.
H. H. Van Loan, the internationally known
writer of short stories and books, has written
a spec al story tor Columbia Pictures under
the title of "Whiter Than Snow." There
will be other stories forthcoming from the
pen of V an Loan as well as some from other
equally well known writers.
Mr. George Merrick has just been signed
to edit the films made from these stage and
novel successes and with him added to the
staff of directors, writers and other studio
staff workers whose connection with Colum-
bia is already known, the holders of Colum-
bia franch.ses can look forward to an even
greater year than that which has just
closed.
Three Rayart Films Completed
Word from the Rayart producng units in
California this week advises the completion
of "Quick Change," a Dell Henderson Pro-
duction starring George Larkin, and of "The
Fear Fighter," first of a series of fast action
comedy-dramas starring Billy Sullivan. Also
of the last of the first series of Reed Hcwes
productions entitled "Youth's Gamble," the
last two mentioned pictures being Harry J.
Brown productions.
Arthur A. Lee Going Abroad
Mr. Arthur A. Lee, President of the Lee-
Bradford Corporation, sails on the White
Star liner S- S. "Baltic" on April 4th.
He will remain abroad for about six
weeks and will visit London, Paris, Berlin
and the other important European capitals.
Extremely tense moments arise in Lee-Bradford's production, "Unrestrained Youth," as
scenes here indicate. For dramatic thrills, the picture unfolds a variety of new surprises.
Page 32
Davis Gets New Wilson Serial
"The Power God" To Co-Star
Neva Gerber and Ben Wilson
For an Early Release
J. Chas. Davis, 2nd, announces the com-
pletion of negotiations with Ben Wilson for
a serial co-starring Ben Wilson and Neva
Gerber for early release, by the Davis Dis-
tributing Division.
The title of this serial will be "The Power
God," and Ben Wilson will not only take the
leading role but the entire production will
be made under his supervision, the actual
direction being in the hands of one of the
best known serial directors on the Coast.
For consistent production of serial _ box-
office winners, Ben Wilson stands without
a peer. Such stirring successes as "The
Brass Bullet," "The Trail of the Octopus,"
"The Branded Four," "Nan of the North,"
"The Fighting Skipper," "The Sante Fe
Trail," and "Days of '49," have made his
name the hallmark of audience value on
any serials. Long a favorite on the screen
himself before he took up the megaphone,
Ben Wilson returned to the screen last year
in a series of six western dramatic features
which proved he had still thousands of
staunch admirers amongst the fans. The
fact that he will star in this serial, Davis
announces, is a guarantee that it will have
story, cast, direction, acting and photography
to make it an outstanding chapter play full
of thrills, romance and adventure.
* * *
Harry Rathner's New Company
Makes First Astor Film
The Astor Distributing Corporation is the
name chosen for a new company recently
formed. Harry Rathner, formerly special
representative for Jackie Coogan, Baby
Peggy and numerous other stars, is the
sponsor and president of this newly formed
organization.
The first Astor production is already com-
pleted. "The Lover's Oath" is the title and
the featured players are Ramon Novarro
and Kathleen Keyes, lately returned from
Rome, where both were working in the film
version of "Ben Hur." Responsible for the
direction of this, the first of a series of
twelve pictures Astor will make this year, is
Ferdinand Earle, best known for his "King
Tut."
Rathner, well known in film circles, has
promised some interesting announcements re-
garding his company. Other big subjects are
now in the making.
* * *
George Fawcett to Support
Chas. Ray in "Some Pumpkins"
George Fawcett, one of the best known
character actors of the screen, has been
added to the cast of stellar favorites who
will support Charles Ray in "Some Pump-
kins," the first of a series which the star
will make for Chadwick Pictures Corpora-
tion. Mr. Fawcett has been assigned to a
role, which, it is said, will offer him excep-
tional range for that type of rugged charac-
terization, for which he is noted.
The balance of the cast includes Duane
Thompson, who will be seen opposite the
star Bert Woodruff, Mary Carr, and William
Courtright. Jerome Storm, who has been
associated with Charles Ray for several
years, will direct "Some Pumpkins" under
the personal supervision of Joseph De
Grasse.
* * *
Lumas Closes Deal for
Canadian Territory
An important territorial deal was con-
summated this week between Sam Sax of
Lumas Film Corporation and Jules Levine of
Independent Film Distributing Corporation
of Toronto, Canada.
The deal involves the distribution through-
out the entire Dominion of Canada for the
current six Gotham Productions, "Un-
married Wives," "Black Lightning," "Wo-
men and Gold," "The Night Ship," "The
Silent Pal," and "Every Woman's Secret."
Five of these productions have already
been released and the sixth, "Every Woman's
Secret," is now in course of production.
Exhibitors Trade Review
Block Booking
Tumbling In West
William Steiner Back from Tour
of Exchanges Says Exhibi-
tors Plan to Combat Evil
Back from a trip over western territory,
interviewing exchange heads and exhibitors,
William Steiner reports that block booking
is scheduled for a fall in the middle west.
'Wide-awake exhibitors are not falling for
the sales arguments," he declares, "and in
many centers they are organizing to combat
the evil."
Mr. Steiner also explains that "exhibitors
are rapidly learning how to think for them-
selves," and points out that "as a result of
their changed views they are selecting their
own pictures without being told what their
patrons want."
An unusual volume of business rolled in
this week following Mr. Steiner's western
trip. "Fair Play," Steiner's latest Edith
Thornton production in which Lou Telle-
gen is featured, is proving a money maker
for exhibitors, he announces in explaining
the growing demand for the film.
* * *
Peggy O'Day Signed for
"Secret Service" Series
Peggy O'Day, whose strikingly effective
work in such productions as "Thundering
Hoofs," and "The Fighting Skipper," made
her a reputation as a "thrill" heroine of the
screen, has just been signed by J. Chas.
Davis 2nd, to star in a series of "Secret
Service" Production for the Davis Distrib-
uting Division, Inc.
These will be made from stories of actual
experiences in the Secret Service, in which
Miss O'Day will have the role of a star
detective who undergoes every imaginable
thrill and peril in the pursuit of the criminal
she has been ordered to capture. These
scripts give her wonderful opportunities for
the display of the athletic ability that has
made her one of the leading screen repre-
sentatives of the new type of strong, vigor-
ous athletic young womanhood, the attrac-
tive girl who dominates the situation by her
brains as well as her physical beauty.
Rayart Sales Increase
Rayart activities continued last week and
their office reports the sale of six Reed
Howes pictures to Specialty Film Company
of Dallas, Texas; for Texas, Oklahoma and
Arkansas ; the sale of twelve Butterfly com-
edies for Canada to the Famous-Lasky
Film Service Limited; the sale of "Bat-
tling Brewster" and the George Larkin series
for Great Britain to Richmount Pictures,
Inc. ; and Cullen Landis' special,_ "Easy
Money," and the Butterfly Comedies, for
the New England states to Independent
Films, Inc., of Boston.
* * *
K. C. Buys Cody Films
Jesse J. Goldburg, President of Indepen-
dent Pictures Corporation, announces that
Western Pictures Company of Kansas City
has purchased the franchise for the Bill
Cody series now being produced and to be
released by Independent Pictures Corpora-
tion. The franchise includes rights to the
entire eight Cody pictures, "The Riders of
Mystery," "Moccasins," "Border Justice,"
"The Fighting Sheriff," "Dangerous Odds,"
"Cold Nerve" and the new release, "The
Fighting Smile."
COMING!
Something New in
Serials
SECRET
ERVICE
ANDERS
WITH
RICHARD HOLT
AND
ANN LITTLE
A DUKE WORNE
SERIAL PRODUCTION
Produced by
Califopictures, Inc.
RAYART PICTURES
CORPORATION
7Z3 SeventhAvenucNewYork ,
Jbreign Distributors
RICHMOUNT PICTURES. /nc
April 1L 1925
Page 33
Exchanging
Exhibitors
Ideas
THE question has been asked —
"How can the exhibitor who op-
erates a 500-seat house profit by
studying what is done at the big metro-
politan theatres?" At first thought it
seems that because conditions are so
different these exhibitors can profit lit-
tle from the study, because they can ap-
ply but a few of the features of the
Metropolitan theatres. It seems that
the smaller exhibitor has no practical
interest in the elaborate presentations,
the great orchestras, the splendid light-
ing, the palatial decorations, the lobby,
exploitation and advertising effects
achieved by the specialized experts in
the metropolitan theatres. The very
element of expense seems to put all this
beyond the vision of these exhibitors.
Some have even argued that the small
theatre exhibitor is often discouraged
by noticing such extraordinary feat-
ures, because they remind him that his
own activities are so restricted.
WHAT ARE THE FACTS?
In facing this question, the basic
considerations are the facts : first, that
theatre patrons are the same the world
over, because human nature is the same
everywhere, and, secondly, the great
fundamentals of showmanship are the
same for the large theatres as well as
for the small. The only difference in
patrons is a certain refinement and vari-
ety of taste ; the only difference in
showmanship lies in the scope and gen-
eral detail of the application of the
fundamentals of showmanship. Neither
of these two facts can be questioned.
The exhibitor who is convinced of their
certainty is on the right track and I
would advise any manager of even the
smallest theatre to settle this conviction
before he goes any further.
THE best showmen in our business
are devoting their brains and their
energies to perfecting the metropolitan
theatres. The principles of showman-
ship exemplified in every detail of oper-
ation will suggest many helpful ideas
to managers of even the smallest the-
atres. Of course, such exhibitors can-
not apply all the ideas of the metro-
By HAROLD B. FRANKLIN
Director General of Theatres, Famous
Players-Lasky Corporation.
politan theatres, but the study of the
principles of showmanship exemplified
in the metropolitan theatres will have
an educative value. Consequently, the
exhibitor will become a better showman
because of his familiarity with them.
The ambitious manager will be prepar
ing himself for the day when he will
manage larger theatres, that will give a
wider scope for the application of such
principles.
SHOWMANSHIP ESSENTIAL
C UCCESSFUL theatre operation
~^ everywhere requires a combination
of business judgment and the art of
showmanship. Even the best showman,
without a keen business sense, cannot
be permenently successful.
However, the keenest business man,
without the gift of showmanship, will
never advance very far. You can im-
prove both of these essential factors by
studying the methods of others. In our
business there is room for the applica-
tion of every advance in the modern
science of business. Careful statistics,
analysis and study are taking the guess
out of problems. Nothing is left to
chance ; nothing is haphazard. Keen
business judgment is backed up by
facts, and the more you know about the
modern business methods the better.
The art of showmanship is not some-
thing that is fixed in a cut and dried
way. Its very essence is novelty and
originality. This novelty is required
not only for conceiving new methods,
but also for readapting and applying to
local conditions what has been success-
ful elsewhere. There is no business
which depends so much for success
upon originality. There is no better
stimulus to originality than a study of
the methods of others. It is an inter-
esting fact that the world's best show-
men have always been those who are on
the alert to pick up and adapt new
ideas.
This wide-awake attitude requires a
study not only of methods of other
showmen, but of those of every busi-
ness which caters to pleasing the
public.
/^iN our circuit we have every variety
^-'of house. No discrimination is
made in supplying our managers with
every available source of information.
In sending material from the home of-
fice, the manager of a small house is
never overlooked. We feel that the
success of the circuit depends upon en-
couraging and developing the show-
manship of every manager. We have
two definite media for helping our
managers. Every week they each re-
ceive a copy of the "Review of the
First-Run New York Theatres." The
purpose of this Weekly Review is to
furnish them with a complete and tech-
nically accurate account of the pro-
grams presented in the first-run New
York theatres, including the Rivoli, Ri-
alto, Capitol, Strand, Colony and Pic-
cadilly. The ambitious manager often
wishes that he could make a trip to
New York to see how the "big lea-
guers" are staging programs. In send-
ing our managers the "Weekly Review"
we feel that we are giving them the
very information which they might ob-
tain by regular visits to New York the-
atres. Thus they are informed imme-
diately of every innovation in the
Rroadway theatres and are kept up-to-
date with the latest developments in
motion picture showmanship.
SHORTS NOT OVERLOOKED
Special care is given to explaining
how short subjects and novelties
are presented. The musical accom-
paniment for the different units of the
program is described in detail. Au-
dience reaction is carefully noted and a
practical appraisal of the entertainment
value of each program unit is given in
detail. Thus in practice we show how
thoroughly we believe that the manager
of even the smallest theatre can profit
by a study of the metropolitan theatres.
Page 34
Exhibitors Trade Review
Eyes Right " For the
Unusual Stunts
The most exclusive shop in Los Angeles
allowed a display on Paramount's feature
"Peter Pan" while it was showing at the
Million Dollar Theatre, Los Angeles.
This unusual and realistic display for
Warner Brothers' "The Lighthouse by the
Sea" brought some favorable comment
for the Central Theatre, Jersey City, N. J.
BARBARA LA MARK
"The White Monkey'
DIRECTED BY
PHIL ftOSELN
the man who made 'Abraham Lincoln"
mle' of . hrr bnUL.nl ■ nr™ <*rror.
Wide Awake Exhibitors Realize
the Value of the Unusual
in Exploiting Pictures
A F1R.5T NATIONAL PICTU1XE.
There is nothing new under the sun,
except for those few fortunate individ-
uals who are possessed of the happy-
faculty of imagining new things. And
though what results from their imagi-
nation is not really new, still it is dif-
ferent enough to warrant a few minutes
of extra attention from those whom
he would interest. And that is all that,
is needed in putting over a picture. On
this page and the facing page is a col-
lection of photographs of the unusual
in exploitation. Not exactly new
stunts, but rather the old stunts with a
different angle. If you study them
closely, you will realize how little is
really needed to take anything out of
the ordinary.
For instance, refer to the lobby post-
er for "His Hour" shown on the facing
page. Certainly nothing very startling
about it, and yet it was "different"
enough to pull a record crowd at the
Palace Theatre, Fort Worth, Texas.
The striking little newspaper ad that
ran for "Oh, Doctor!" the laugh pic-
ture starring Reginald Denny, is but
another instance of the slight touch
that makes so much difference.
On the same page we see an Educa-
tional short subject, featuring Larry
Semon displayed on the marquee right
alongside of the big feature. Now,
that is not done very often, yet is it
not safe to assume that these short
comedies command almost as great a
following as many of the longer pic-
tures ?
Keep awake for these little oppor-
tunities that bring in the few extra
dollars which mark the difference be-
tween a success and a failure.
This is the advertising sheet that First
National used to do some exploiting of its
own among the exhibitor folk for the an-
nouncement of their coming attraction,
"The Whit? Monkey." The sheet was
about 18 x 22 in size and carried a peach
of a wallop. Did you ever try anything
like this on your patronage? It might pay.
April 11. 1925
Page 35
An eight foot clock in front of the lobby
of the Palace Theatre, Fort Worth, Text,
announced the playing of Metro's "His
Hour." It looks to us like a live-wire
stunt, and the excellent business done at
the theatre for this picture was proof.
Taking advantage of the cross-word puzzle
to catch the eye, this advertisement that
appeared in the newspapers for Universal's
"Oh! Doctor" proved very successful.
@B1][U]®[e]H!c][U][r][e]H[f][o][r]
ime
DiinDHMHin]
fna,dDENMY
When your pretty nurae threatens to leave because you rc
perfectly well, the only thing a gentleman can do is .to
get smashed up again.
A howlingly funny comedy-draima, as, clean as a whistle,
chuckful of hilarious thrills and a delightful love story —
made from the funniest story Harry Leon Wilson ever
wrote. The photoplay is EVEN FUNNIER THAN THE
STORY
WEDNESDAY AND
THURSDAY
Matinee and Night
10c -- 25c -- 35c
A stunt does not
have to be painted in
red and green, and
have cow-bells hung
out all around it to
attract attention.
Here is the lobby of
the Orpheum Thea-
tre of Chicago with
its display for Vita-
graph's feature
"Captain Blood." At-
tractive, artistic, and
the real thing.
First National has special posters made for the spectacular "The Lost World."
The story is told right in these posters. It deals with the monsters of the past,
and the posters tell just that. The author's name, Conan Doyle, and the cast of
star players used are well displayed. These are all selling features.
One does not see a short subject adver-
tised on the marquee of a Keith theatre
every day in the year. Yet Larry Semon,
in Educational's "Speed King," got one,
and did a big business in Louisville, Ky.
Page 36 Exhibitors Trade Review
Ho*w Others Fill Seats
Novel Tabloid Is Issued for
"Phantom of the Opera"
Universal Tabloid Holds Good
Exploitation Possibilities
Universal is issuing a "Phantom
Mysteries" tabloid for "The Phantom
of the Opera." It is a four-page news-
paper, tabloid size, containing jokes,
games, puzzles and problems built on
"The Phantom of the Opera." It is
printed throughout in bright red ink,
something like the "Red Magic" sec-
tions which several newspapers are now
issuing as a special feature.
The first page contains a "Phantom
of the Opera" game, which was devised
by a noted game expert. It is played
with checkers or counters, one of which
represents "The Phantom" and the
others his pursuers.
The second page is a full page adver-
tisement on "The Phantom." Page
three contains a number of small tricks,
a labyrinth puzzle based on the intri-
cate cellars of the Paris Opera where
the Phantom lives, a "number to num-
ber" drawing of Lon Chaney and other
fascinating problems.
On the fourth page is a "Phantom
of the Opera" cross-word puzzle and
the lower half of this is left blank for
exhibitors' imprints.
Exhibitors can use the "Phantom
Mysteries" as throw-aways and heralds,
or can arrange with local newspapers
to issue them as a special supplement.
A space has been left blank on the first
page for a newspaper imprint.
This One Can't Miss
A CLEVER hide-and-seek game
was played with the public
through the columns of the Cleve-
land Press in Ohio when "Greed"
played recently at the Stillman
Theatre in Cleveland.
The paper published a part of
the face of a man to be seen on the
streets of Cleveland hiding envel-
opes containing checks for amounts
varying from $2 to $25.
These checks were payable at the
theatre. This man and his miserly
activities symbolized "Greed" and
created much interest in the picture.
Simple and Effective
One Man Prolog Stunt
Handicap of a Small Stage Over-
come by Ingenuity
Manager Marshall E. Taylor, of the
Columbia Theatre, Portland, Oregon,
overcomes the difficulty of having only
a very small stage at his disposal for
the presentation of atmospheric prologs
by putting on a "one-man" or "one-
woman" prolog for special productions.
"We have no room for a prolog
proper," Mr. Taylor says, "but the cos-
tuming and singing of our single figure,
we find, makes a very good impression."
For "Yolanda," starring Marion
Davies, the Columbia engaged a blonde
soprano, dressed her in a costume re-
sembling one worn by Miss Davies in
the film and had her sing romantic, old-
fashioned melodies which made a great
hit with the audience.
When "He Who Gets Slapped"
showed at the Columbia, a similar plan
was followed. The story is based on
the opera "Pagliacci." For this pro-
duction, a tenor singer in clown cos-
tume will appear in the prolog and sing
the famous "Vesti la Gibba" aria.
New Style Show Idea
Bill Goldman again proved he was
two jumps ahead of the rest of the
bunch, when he beat 'em to it in St.
Louis by staging his Spring and Sum-
mer of 1925 Style Show in connection
with Mary Philbin's "Fifth Avenue
Models," which played his Kings and
Rivoli Theatres. One unusual twist
was lavish advertising of "The Million
Dollar Model," who gave his revue a
"wow finish" by proving to be a female
impersonator.
Frank Lloijd Productions .Inc.
^crTlusbands Secret
PL"!
mm m3
■ ' ■
A.NT0HIO MOREKO
PATSY RUTH MILLER
RUTH CLIFFORD
DAVID TORAEHCE
cUcpitdfrntW EOGIHTOM'S
Stmm EVENING HSt S10W
UUOOMENT"
Deeded U
FRANK LLOYD
"Jurat national
picture
First National's poster on "Her Husband's Secret" is a fine example of showmanship
paper that may be used in various ways. One is that it may be made into an ideal
cut-out or shadow box. A little treatment on posters will greatly increase their worth.
April Ua 1925
Page 37
If you think our British Brethren are not up and coming in the matter of exploitation take a look at these three theatre fronts
for Paramount's "The Covered Wagon." Left to right theatres are The Golden Dome, The Central, and the Palladium, all
located in dear old London. Note the noble redskins and the excellent use of posters for present and coming attractions.
Couldn't Hide This Candle on
Display For "Reckless Age"
"Reckless Age" Stunts May Be Adapted to Any Picture
"Number, Please"
Voice With Smile Wins For
"Excuse Me" in Cal.
A girl with a winning voice recently
called up every number in the Long
Beach, Cal., directory, and asked, "Is
this the Egyptian Theatre?" When the
voice at the other end of the wire re-
plied "No," she would exclaim "Excuse
Me!" and hang up. This stunt caused
much comment throughout the town.
A seven foot negro attired as a Pull-
man porter appeared on the streets
carrying a suitcase on which was
painted in large letters, "Excuse Me."
Large stills from the picture were dis-
played in the windows of the Sun and
Owl Drug Stores, and three hundred
cards were exhibited throughout the
town. A slide was used in the theatre
and three thousand heralds were dis-
tributed.
^ ^ *
Wide Awake Manager
Capitalizes Rainy Day
While the rain poured on Portland,
Oregon streets, a long line of discom-
fited men, women and children stood
in line outside the Liberty Theatre.
It had not looked like rain when they
left home, and they had come unpre-
pared for the downpour.
But Manager Paul E. Noble was
ready for the emergency.
Loaded with umbrellas bearing the
name of the theatre in large letters, at-
tendants passed among the waiting
crowds, distributing rain protectors to
all who needed them.
Mr. Noble said that he had the um-
brellas on hand for some time, but last
Sunday was the first chance he had to
put his novel plan into practice.
He has announced his intention of
serving out umbrellas every time his pa-
trons have to stand in line in the rain.
Also, if a theatre visitor will leave
his name, address and a small deposit,
he may avail himself of the loan of one
of the Liberty's umbrellas.
When Metro's "Excuse Me" played
Loew's State Theatre, Los Angeles, Man-
ager Ray Coffin transformed the ticket
booth into a railway office where tickets
were sold for the "Excuse Me Special" to
"Giggleville" and other laughter points.
De Luxe Fashion Trailer
A de luxe style trailer available for
"The Dressmaker From Paris" intro-
duces a half dozen of the Fourteen In-
ternational Beauty Models, and some
of the best creations designed especially
for these prize beauties.
The titles will be written by Travis
Banton, well known Paris designer who
was brought to the United States es-
pecially to create original gowns, mil-
linery, and lingeries for the fourteen
models. Each title will be a complete
description of the creation displayed.
The trailer is a separate unit from
the regular production trailer, which
will confine itself closely to the story.
On the theory that this is the "reck-
less age" and that it is time to get
back to a little "candle day" thrift, A.
J. Sharick, exploiteer from Universal's
Cleveland office, arranged a tie-up with
the Dime Savings Bank of Akron,
Ohio, when, "The Reckless Age" played
the Orpheum.
A candle of unusual design, 18 inches
long and nearly three inches thick, was
placed in the window of the bank. Sign-
on either side announced that the candle
would be lighted Tuesday morning and
would burn during banking hours. To
the person who came nearest to guess-
ing how long it would last, the bank
gave a deposit of $10. The next near-
est received five pairs of tickets to the
Orpheum. A ballot box of beaverboard
was installed inside the bank with small
pads of paper for voting nearby.
In connection with this stunt, the
bank gave out 2,000 cards calling at-
tention to the fact that in the "reckless
age" we are liable to forget to save. It
also took ads in three papers. A pair
of tickets was donated by the theatre
for each new account opened.
The Akron Press held a courtesy
contest. Since in the "reckless age" we
live so fast that we often forget cour-
tesy, the Orpheum agreed to give a
pair of tickets to ten people daily who
reported unusual acts of courtesy on
the streets of Akron. This contest ran
eight days and started off with a front
page story under a four-column head.
The Postal Telegraph delivered 2000
special telegrams reminding the recip-
ients that "the big theatrical event of
the year" started Sunday. The Postal's
part of the telegram read ; "To insure
this message reaching you we are using
Postal Telegraph Service. Postal Serv-
ice is most reliable and speediest.
When you have anything important call
on them."
*lSOO.oo in
On the scintillatin
Wl
th Mahlon Hamilton
Does a typical American family
tinJe in your tobvn?
Pathe offers $500.00 first prize;
250.00 second prize;
100.00 third prize;
50.00 fourth prize;
25.00 each to the five next best;
15.00 each to the ten next best;
10.00 each to the twenty next best;
5.00 each to the twenty-five next best;
for a photo and a letter!
These prizes are to be awarded (1 ) for the best photos
of typical American families; (2) for letters contain-
ing not more than 100 words on "Why we like Pathe-
serials."
Each family must contain at least a, father, mother
and two children. No age limit, no number
other than this. Snapshots will do but they mu
clear. All photos to be property of Pathe anc
to be returned. Literary merit will not count i
letters. Clearness of thought will.
Cash Prizes
jrial sensation
ivian Rich
'•s contest is designed /or
general public
and to build up interest in "Idaho!"
Exhibitors who take advantage of the opportunity and tie up to it in
their advertising, using the slogan "Get Your Ideas From 'Idaho!' "
will find it extraordinarily profitable, especially as "Idaho!" is a serial
in a thousand. The contest and the serial are being advertised in
newspapers and magazines with paid circulations of approximately
Eleven million five hundred thousand persons
Every territory, every city, every town is affected by this advertising!
Ask the Pathe salesman for full particulars.
Produced by C. W. Valton
F rank Leon Smith
From the nouel by
Theodore Burrell
Page 40
Exhibitors Trade Review
This pirate ship, mounted on a street car truck, sailed over the car tracks every
day and night exploiting Vitagraph's "Captain Blood" when it played at the Sun
Theatre, Omaha, Nebraska. The other cars held folks coming to the theatre.
Individuality in Theatre Programs
The Sheridan Uses Distinctive
Cuts as Exploitation Aids
The Sheridan Theatre, down in Green-
wich Village, New York, is pretty much
out of the way to draw any patronage from
uptown crowds. Yet it has succeeded in do-
ing so. Each night folks make the trip in
preference to visiting motion picture show-
houses in their own vicinities or along
Broadway.
One way The Sheridan has accomplished
this is by adapting the picture of an art stu-
dent for use in all their programs, ad copy,
and so forth. Wherever the art student is
seen folks know it represents The Sheridan.
The ushers are dressed in smock and velve-
teen trousers, and there are numerous other
touches that help to make the theatre artis-
tic and attractive. Incidentally, the manage-
ment runs an "amateur night" once a week
after the first show.
Big Campaign for "Dorothy
Vernon of Haddon Hall"
Mid-Lent in Fall River, Mass., was
given a greatly appreciated diversion
with the first showing there of "Dor-
othy Vernon of Haddon Hall," which
played the Bijou Theatre for a week's
run. For this event the usual double-
header program prevailing in New Eng-
land houses was broken up.
In addition to special billing, advance
trailers and heralds, the Bijou made an
unusual advertising campaign with the
finest line of display cuts in its news-
paper space.
A dozen big windows played a part in
the campaign, Victor records, book?
and the theme song, "Love Has a
Way," forming the basis for some of
these displays. Another display was in
the Fall River public library, which for
the first time in fifty years of its ex-
This is the art student girl that ornaments
the cover of programs at the Sheridan
Theatre, New York, and helps to individ-
ualize the house in all ad copy, and so on.
istence bulletined stills from a motion
picture in its main lobby. The coop-
erative distribution of bookmarks was
part of the library tie-up.
Another advantageous stunt was a
school teachers' night arranged by
Manager Ross, at which several hun-
dred school teachers were admitted at
a special rate. Later in the week a
special school children's morning mat-
inee was conducted. Manager Ross
also arranged the broadcasting of the
theme song, from a Fall River radio
station.
Pirate Ship on Tracks
Exploits "Captain Blood"
Exhibitor Goes the Regular
Ballyhoo One Better
Goldberg Bros, of the Sun Theatre,
Omaha, Neb., masters of exploitation
who enjoy a country-wide reputation,
fairly outdid themselves in exploit-
ing the David Smith production, "Cap-
tain Blood," before and during the run
of this Vitagraph special in their play-
house.
The display, which was novel and
artistic, was built upon the truck of a
street car, and, though cooperation
with the street railway company, was
taken over the entire car system of the
city and its suburbs nightly. The first
trip was made nearly a month in ad-
vance, and announced the coming of
the picture, the placards being changed
in the final week to indicate the run
was then in progress.
A boat, representing the Arabella of
"Captain Blood," was built upon the
trucks, with buccaneers, resembling
Blood and his companions on deck, and
a sea monster rising menacingly from
the waves. The edges of the vessel and
the outlines of the towering masts were
studded with incandescent lights.
The illumination was generated, of
course, from the trolley wires above,
and the float was suggestive of a Mardi
Gras, Priests of Pallas or similar rar-
nival procession. It was a work of art
that would have done credit to any of
these fetes, and it proved highly effec-
tive, for the Omaha run of "Captain
Blood" at the Sun Theatre was a no-
table success.
* * *
Historical Contest Helps
Put "Janice" Across
A missing title contest was recently
used with excellent results in Niagara
Falls, N. Y., where Marion Davies
played at the Lumberg Theatre in
"Janice Meredith." The Niagara Falls
Gazette printed a historical scene from
the picture for five days in advance of
the showing with a description of the
event it portrayed and a coupon to be
sent in by the contestant.
Such scenes as "Washington Cross-
ing the Delaware," "The Spirit of 76,"
a tableau on the lawn of Mount Vernon
and others similar were published and
aroused vast interest in the picture.
Ten dollars was offered as first prize,
five dollars as second, and two dollars
as third, with free tickets for the next
best twenty as consolation prizes.
A special advance showing was at-
tended by some 250 teachers, school
executives, members of the Board of
Education, clergymen and representa-
tives of the press.
April 11, 1925 Page 41
Sales News and Personalities of the Week
BUFFALO
Otto Schroepple who used to be with the
Schine interests is now Buffalo booker for
Fox. Otto has a lot of friends, and it is a
pretty rainy day that some of them don't
drop in on his new job to say "howdy."
* * • *
Leo Mullen has left Renown and now
handles the coin for Fox in Buffalo. Leo
is the cashier, but his popularity is not
caused by the fact that he is the boy that
must be seen for midweek advances.
* * *
One of the gang met Emmie Dickman go-
ing into a barber's shop the other day, and
thinking to make a smart crack asked Emmie
if he was going in for a boyish bob. Emmie
got real peeved because he was really going
into to buy a bottle of mange cure.
* * *
Sid Horen bought himself one of those
things they make in Detroit. He figured
he could cover more of that Rochester ter-
ritory remembering that George Washing-
ton became father of his country because he
was the first man to own a bicycle. But
about fourteen minutes after he had signed
on the dotted line he was observed trying to
give his "fliv" to Max Pincus, of Metro. Mox
isn't all Irish and there is no green in his
eye — therefore Sid still has one car on hand.
sfc sK *
Charlie Jackston is still ranging the wilds
of the Southern tier. Charles is not getting
more sylph-!ike in figure, despite rumors to
the contrary. He said one exhibitor thought
he was a ballyhoo for the "Covered Wagon."
* * *
George Blackman was recently welcomed
to the Fox fold from Associated Producers.
He is selling the goods in Syracuse — and
that selling don't mean maybe. George is
going to have a nickname soon and its going
to be "Doc." He looks the part.
Manager Rowell of the Buffalo Fox out-
fit is as busy as the proverbial one-armed
paper hanger with the hives. There have
been a number of territorial changes, and
a big drive is in progress.
* ❖ *
Frank King was seen looking over some
window displays in a swell hat shop the
other day. He seemed to have his eye on a
pearl gray hat with a blue ribbon. Frank
seems set on some festive headgear for
Easter.
SEATTLE
L. J. Schlaifer received "The Great Circus
Mystery" in his Seattle Universal office three
days ago. In that time has shown this
new serial to sixteen exhibitors and has se-
cured sixteen bookings. This is a record
that would be hard to beat !
Harry Lonstrom, formerly with Fox out of
Seattle, has resigned and joined the De
Luxe organization.
* ♦ ♦
The Theatre Equipment Co., of Seattle,
has just completed the installation of two
of the latest type Powers projectors with
mazda lamp house in the joint projection
Exhibitors Trade Review,
45 West 45th Street,
TSew York City.
Gentlemen :
Attached is that two dollar bill. I
have often thought of having the
Trade Review come to my home ad-
dress so I wouldn't have to share it
with everyone around the office.
I like the idea of the salesmen's
department very much, and believe it
fills a long felt want. It starts off
good, and I am sure that if you get
the cooperation of the boys it will
be a real asset.
Yours lor a Bigger and Better
Salesmen's Department,
(Signed)
oboe ionoi =3Qao
room of the First National and Famous
Players Seattle exchanges.
* * *
L. K. Brin, local Warner Brothers Fran-
chise holder announces the imminent arrival
of Mr. Sam Warner in Seattle: H. M. War-
ner has just left here after a brief business
trip. Announcement is expected within a
few days, of the location picked for the new
Warner theatre in this city.
* * *
J. E. Flynn, former Western district man-
ager for Metro-Goldwyn, handling the
Seattle, Portland and San Francisco ex-
changes, has been transferred to the middle
west territory. This territory has been add-
ed to that covered by Harry Lustig, giving
him the three named locations in addition
to Denver, Salt Lake and Los Angeles,
which he now covers.
* * *
George Appleby, two reel comedy sales-
man for Pathe, has returned to the Port-
land territory after spending three months
in Seattle.
* # %
W. C. Green, of Pathe, has been trans-
ferred from the Portland Exchange to that
in Seattle. Here's hoping he has lots of luck
in the new territory.
KANSAS CITY
Manny Gottleib, former Universal City,
salesman at Kansas City, has been transfer-
red to Des Moines, Iowa, by his company as
branch manager. He will be succeeded in
Kansas City by H. J. Chapman, short sub-
ject manager.
* * *
Samuel Carver, manager of the L'berty
theatre, Kansas City, spent a busy day at
home last Sunday, following the insertion
of an advertisement in the personal columns
of newspapers concerning a "lost lady," in
conjunction v/ith the showing of "The Lost
Lady," Warner Bros., at the Liberty theatre.
Mr. Carver inserted his residence telephone
number in the advertisement.
*...*.*
Kansas City exchanges spent another ac-
tive week last week. Lee Balsley, manager
of Western Pictures Company, took to the
road again, while the Vitagraph branch force
showered C. A. Schultz, branch manager,
with flowers Saturday, the occasion beine Mr.
Schultz's birthday. J. A. Epperson, Pathe
branch manager, is chuckling over the record
made by his sales force in the last two weeks,
as is L. B. Metzgar, Universal branch man-
ager.
It erroneously was announced in Kansas
City last week that the newly organized
Credit Clearing House of the Kansas City
Film Board of Trade would pass on the legit-
imacy of all contracts. Instead, the body
will pass on all sales of theatres.
* * *
Among the out-of-town exhibitors in the
Kansas City market last week were : Stan-
ley Chambers, Miller interests, Wichita,
Kan.; Harry McClure, Strand, Emporia,
Kas. ; H. Harvey, Colonial, Pittsburgh, Kas. ;
H. Newccmb, Newk's theatre, Burlington,
Kas.; W. Turner, Burlingame, Kas.; W D
Fite, Iris, El Dorado, Kas.; H. Best, In-
dependence, Kas. ; George Koch, Star, Hol-
ten, Kas.; Laurence Brenninger, Topeka,
Kas.; Jack Moore, Olive, St. Joseph, Mo. ;
Edward Peskay, Penn theatre, St. Joseph,
Mo.; Barney Dubinsky, Tootle theatre, St'
Joseph, Mo.; C. L. Rugg, City Hall thea-
tre, Robinson, Kas.; John Hostettler, Hos-
tettler Amusement Company, Omaha, Neb.;
Roy Gardner, Neosho; Mo.
* * *
The following changes in the personnels
of Kansas City exchanges have been an-
nounced: Earl Cunningham, former news-
paper man of Camden, N. J., has joined the
Paramount branch as publicity man, while
Jack Flynn, Metro-Goldwyn representative
from the West Coast, will succeed George
A. _ Hickey, district manager who is to be
assigned to the home office, it is said. Mrs.
H. Butler, Pathe inspector, resigned to ac-
cept a position in a new state right exchange
in Omaha, to be opened by Bernard C. Cook
of Kansas City.
* % *
Among the out-of-town exhibitors in the
Kansas City market last week were: Mr.
and Mrs. C. E. Christian, Beyers theatre,
Excelsior Springfield, Mo.; C. Wilson, Lib-
erty theatre, Liberty, Mo. ; W. G. Weary,
Farris theatre, Richmond, Mo. ; Lawrence
Brenninger, Orpheum, Topeka, Kas. ; Charles
Sears, Sears Missouri Circuit of Theatres,
Nevada, Mo.
.'■-;yv * * *
Charles Knickerbocker, P. D. C. branch
manager at Kansas City, and E. C. Rhoden,
manager of the Midwest Film Distributors,
Inc., were busily engaged in the territory
last week.
C. E. Mayberry, district manager for P.
D. C, visited Kansas City and went away
apparently well satisfied with what he had
seen, while the same can be said of H. J.
Chapman, short product manager for Uni-
versal, who visited his branch.
C. E. Gregory, Metro-Goldwyn branch
manager, hurried back into the territory
after more business, while Frank Harris,
home office feature representative for Pathe,
spent a few busy days along movie row.
Floyd Lewis, district manager for Asso-
ciated Exhibitors, is "sitting in" at the desk
of D. L. Martin, who is away on a month's
leave of absence
E. J. Chaktin, Educational sales manager
from New York, was another visitor.
if; %
"Peck" Baker, the ever-active manager of
the Electric theatre, Kansas City, Kas., is
busy completing arrangements for a style
show at the theatre next week.
* * *
W. P. Cuff of the Strand theatre, Chilli-
cothe, Mo., not being able to obtain a tie-up
with local bakeries in a "pulling" contest
in conjunction with the showing of "Bread,"
came to Kansas City and arranged a tie-up
with the Smith Bakery Company, then pro-
ceeded to do some newspaper advertising and
the stunt went over good.
Page 42
Exhibitors Trade Review
ST. JOHN, N. B.
Manager William Melody of the St. John,
N. B., branch of Associated First National,
and his staff have moved into the premises
formerly occupied exclusively by Canadian
Educational, these being situated on Union
Street.
Samuel Jacobs remains with the combined
organizations as sales manager for Educa-
tional and Harry Decker also has an office
in the suite as sales representative for F.
B. C.
The changes were effected following a
personal visit to St. John of Louis Bache,
Toronto, Canadian district representative of
Associated First National. Mr. Melody has
supervision of all three offices at St. John,
Associated First National, Educational and
F. B. O., it is announced.
OKLAHOMA CITY
The Board of Directors of Oklahoma at
its last meeting, declared that there no longer
existed a Joint Board of Arbitration in
Oklahoma between the M. P. T. O. and Film
Bonrd of Trade, as the Film Board of Trade
had failed to pay its pro rata of expenses
incurred.
* * *
I. Frank Mantzke, former branch manager
for Fox Exchange at Oklahoma City has
been transferred to the Minneapolis, Minn.,
office.
* * *
Miss Helen Smith and John W. Lowe,
Ad. Salesman for Paramount at Oklahoma
City, Okla., were married in the projection
room at Oklahoma City, March 4.
% % %
Mr. Houst, formerly with Vitagraph and
H. Rooth are the new salesmen for Para-
mount at Oklahoma City, Okla.
ALBANY
Fire drills held during the past week at
various film exchanges in Albany, N. Y., pro-
duced most satisfactory results. One of the
larger exchanges employing about twenty-
five persons, was emptied in fourteen seconds,
during which time valuable records were also
taken to places of safety.
TEXAS
"Uncle' Joe Luckett," as he is affectionate-
ly called along film row, is clearing the
deck for action while awaiting Chaplin's
next picture "Gold Rush."
Reports from the Texas territory justify
the prophecy that "Classmates", starring
Richard Barthelmess, First National release,
will be classified as one of the twelve best
during the year of 192S.
$ # %
L. B. Brauer, Universal salesman, has- been
transferred to the Houston territory and is
making his headquarters in Houston. Brauer
believes in "leaving them with a smile" and
consequently his departure from the Eastern
territory is regretted by his many friends.
* ^
T. E. Laird, formerly the booker of the
local First National Office, has been con-
fined to bed, due to a nervous breakdown.
His position is now being filled by Theo.
Routt.
* * #
Ernest Leeves, District Manager, Creole
Enterprises, Inc., has just completed a trade
trip through the southwest. He states that
he finds the territory in very good condi-
tion, as evidenced by the volume of business
received. The long drouth, however, is be-
ginning to have its effect upon the trade.
* * *
Universal announces an addition to their
sales staff of H. L. Gross, J. H. Lutzer, and
G. M. Blackburn. These men bring with
them a good record of consistent sales and
fair dealings and were cordially welcomed to
the Universal family.
Manager R. G. Alcllheren, of the Univer-
sal Film Exchange, Dallas, Texas, is making
a special personal contact trip through the
southeast territory, explaining to the trade
why they can't get "The Last Laugh" at
the same time.
* * *
The Capitol Theatre, Dallas, Texas, will
divide First National franchise with the
Melba Theatre after September 1st.
L. E. (Nicky) Goldhammer, the boy who
mads good fcr Universal Company.
Universal Salesman Once Candy
Butcher in Minneapolis
Back in 1916 there was a go-getter kid
that sold more candy in the Shubert Thea-
tre^ Minneapolis, than his two closest com-
petitors. The boy had an incentive. He
was earning money to put himself through
school, and graduation from the local High
School was only six months away.
Now it happened that Harry Sherman was
a frequent customer at the Shubert, and be-
ing a good judge of showmanship material,
Harry was attracted to the star candy kid.
Sherman had the road show rights to "The
Birth of a Nation" in seventeen states. He
needed help of the type the boy represented,
and finally made him a proposition.
Thus it happened that L. E. (Nicky) Gold-
hammer went out with Sherman's Company
"A" show of forty-five people, selling books
on "The Birth." Nicky's- choice --of asso-
ciation proved a wise one. In three months
time he was assistant manager of the "A"
show. Then the climate out n Reno was
a little too much for him, so Sherman rec-
ognizing the boy as a decided asset, brought
him back and sent him out to Wisconsin as
assistant manager of the "B" Company.
After more than two years with "The
Birth" road shows, Nicky joined Thomas
Ince's "Civilization" road show, and a year
later entered the exchange end of the busi-
ness with Selznick in Minneapolis. He re-
mained with Selznick until the Select deal
was closed.
After this he went with First National in
Omaha, and thence to Universal in St. Louis,
less than a year ago. And now the candy
butcher who outsold his competitors is city
salesman for Lou Hess' St. Louis Universal
Exchange. Moreover, Hess is after a whole
staff of Goldhammers if he can get them.
ST. LOUIS
Lew Bent, F. B. O. salesman, entertained
the American Legion at Benld, 111., March
14, with some of his funny tales.
"The Redeeming Sin," Vitagraph, is in
great demand in this territory, the local of-
fice reports. The picture opened at the Del-
monte Theatre, St. Louis, last week and
played to splendid business.
* * #
The St. Louis Paramount sales office ex-
ploitation and advertising forces will attend
the convention in Los Angeles in April.
They will leave here April 20.
* % ♦
George Gambrill, Paramounteer, is back
from Kansas City, where he started a broth-
er publicity man on his mad career.
* * *
Wilton Colonna, F. B. O. publicity man,
who successfully handled Mrs. Wallace
Reid's personal appearance in St. Louis, is
the latest protege of Maurice Engel.
Engel has turned out such stars as Paul
Yawitz, George Gambrill, Paramounteer ;
Maurice Davis of the Universal exploita-
tion staff, and several other prominent pub-
licity men.
$ 4; ♦
Harold B. Dygert, formerly at Loew's
Aldine, Pittsburgh, is now in charge of ad-
vertising and publicity for Loew's State. At
one time he was assistant production man-
ager for United Artists and later handled
the advertising for the Rowland & Clark
circuit in Pittsburgh. He succeeds Ora
Parks. Parks is considering an offer to ad-
vance for Miller Brothers 101 Ranch Wild
West Show.
Milton Simon, salesman for Arrow, was
in town and sold Tom Leonard of Progress
Pictures, five big pictures.
* * *
Tom Curran, of Rayart Pictures, closed
with Jack Weil for the territorial rights to
"Easy Money," featuring Cullen Landis,
Mildred Harris, Mary Carry, Gladys Walton
and Gertrude Astor.
* * *
Martin Schweig, vice-president of the
Schweig-Engel Film Corporation, addressed
the alumni of the St. Louis Life Insurance
Training School, discussing life insurance
salesmen from a layman's view.
* * *
Frank Galvin, formerly publicity man for
William Goldman's theatre, was married at
Clayton, Mo., to Miss Agnes Pape, a revue
dancer.
* * # </-
Herman F. Jans, of Jans Productions,
was a. visitor of the week.
* * *
Jim Drake failed to land the Republican
nomination for alderman of the Twenty-
third Ward. He is manager of the Gem
Theatre.
R. C. Williams is running the Puritan
Theatre, St. Francisville, Mo. He has the
Visitors of the week were : Steve Brady,
Crescent at West Salem, Mo.
* * *
Cape Girardeau, Mo. ; S. E. Pertle, Jersey-
ville, 111.; Jim Reilly, Alton, 111.; H. C. Tut-
tle, Desloge, Mo. ; A. Keusse, New Athens,
111. ; Billy Sohm, Quincy, 111. ; Mr. and Mrs.
I. W. Rogers, Cairo, 111.; R. D. Horsefield,
Union, Mo. ; Arthur Donnellson, Salem,
Mo.; Mr. and Mrs. Hall, Dupo, 111.; C. C.
Calvin, Washington, Mo.; D. Crichelow,
Temple Theatre, Alton, 111.
April 11, 1925
Page 43
PRODUCTION HIGHLIGHTS
VITAGRAPH'S "Baree, Son of Kazan,"
is almost completed. Those privileged
to witness the "shooting" of various
scenes predict that this feature will prove
one of the big productions of the year.
* * *
"BLACK CYCLONE," the latest Hal
Roach feature-length production for Pathe,
has an entire herd of wild horses in it,
starring "Rex," the "king" of wild horses.
It was made on the Nevada desert.
* * *
"LILIES OF THE STREETS" was
sponsored by Mary E. Hamilton, New
York's first policewoman, and centers
about the experiences of a young girl in a
big city, and the dangers of bad associa-
tions. It was finished at the Whitman
Bennett studios at Yonkers.
* * *
"EVERY WOMAN'S SECRET," a
Gotham production, is now in production.
Edith Roberts has the leading feminine
role, opposite Robert Gordon.
* * *
"THE LOVER'S OATH" is the title
selected for "The Rubaiyat of Omar Khay-
yam," and will be released through the
newly formed Astor Distributing Corpora-
tion. It will feature Ramon Novarro and
Kathleen Key, both of whom appear in
"Ben Hur."
?K ^
HELEN FERGUSON, who started
some years ago with Essanay, is featured
with Jack Mulhall in Pathe's newest wild
west serial. Scenes are being taken on
Miller's "101 Ranch" at Ponca City, Okla-
homa.
* * *
"NIGHT LIFE OF NEW YORK," an
original story by Edgar Selwyn, is said to
deal with that interesting part of the lives
of certain New Yorkers which begins at
6 P. M. and continues on until sunrise.
George Hackathorne and Helen Lee
Worthing have important roles.
NOAH BEERY has signed to appear
exclusively in Paramount pictures for an-
other year. His original contract expires
this month, but there was an option for
another year which Jesse L. Lasky^ re-
newed. He will next appear in "The
Spaniard."
* * *
"HEARTS AND SPANGLES" is the
story purchased by Sam Sax for Gotham
production to be released by Lumas Film
Corporation. It was written by Norman
Houston, at one time connected with a
big circus organization. It's a circus story
and arrangements are being made for the
director, cameramen and players to travel
with a circus this summer during its sum-
mer engagements.
* * *
ROBERT EDESON, a member of Ce-
cil De Mille's organization, has been loaned
to the Monty Banks' Company, to play a
role in "Keep Smiling" for Associated Ex-
hibitors. Anne Cornwall has also been
engaged for a prominent supporting part.
* * *
"THE ARISTOCRAT," and "The
Worst Woman," are two stories by Larry
Evans, novelist, that will be produced by
B. P. Schulberg next season. The former
was originally published in Hearst's Inter-
national.
% % *
"LITTLE ANNIE ROONEY," Mary
Pickford's newest production, will soon be
on its way, with William Beaudine direct-
ing. It deals with a gang of dirty-faced
youngsters in the slums of New York, with
Mary as the leader of the gang. It will be
released by United Artists.
* * *
WARNER BROTHERS bought "The
Man on the Box" for Syd Chaplin. It is
adapted from Harold McGrath's famous
novel of more than two decades ago, of
which more than a million copies were sold
and which was translated into many for-
eign languages.
Director Fred Jackman and his technical crew are busy on location at Jackman,
Nevada, making scenes in the new Hal Roach-Pathe picture that will star "Rex,'
the famous equine that was featured in "King of Wild Horses."
"THE TWIN SISTER" will be Con-
stance Talmadge's next production to be
made by Joseph M. Schenck for First Na-
tional. It's an original story by Hans
Kraeli.
* * *
PEGGY SHAW and Lorrain Eason
have been added to the cast of "Sporting
Grit," the Richard Talmadge stunt comedy
melodrama now m production under the
direction of Arthur Rosson.
"CALIFORNIA— OR BUST!" will star
Esther Ralston opposite Richard Dix in
his next Paramount feature. It's an origi-
nal story by Byron Morgan.
* * *
BERT LYTELL has started work on
the featured role of "The Ship of Souls,"
which is being made by the Steroscopic
Film Company for Associated Exhibitors.
This is the last story written by Emerson
Hough before his death.
* * *
E. M. ASHER announces the purchase
of the stage play, "Two Blocks Away,"
which enjoyed a Broadway run. It will be
filmed with George Sydney, of Potash and
Perlmutter fame, and Charles Murray, in
featured roles.
^ ^ ^
EDWARD GIBBONS has been cast
by M. C. Levee for a comedy lead in First
National's "Quick Money." Other mem-
bers of the cast are Conway Tearle, Claire
Windsor and Percy Marmont.
* * *
UNIVERSAL signed a five-year con-
tract with Charles H. Puffy, the European
stage and screen comedian. His work as
the fat chef in "The Rose of Paris" won
him fame. He weighs 295 pounds, and has
twice won the championship in swimming
in Germany.
* * *
"THE PLASTIC AGE," by Percy
Marks, one of the biggest fiction sellers
of 1924, will be filmed by B. P. Schulberg
Productions, following the acquisition of
its screen rights.
* * *
RAY L. HALL has joined the Fox Film
staff as production manager of "Varieties,"
single reel films. He is now located at
800 Tenth Avenue, New York.
* * *
EMIL TANNINGS, starred in two wide-
ly divergent films now engaging the coun-
try's attention, is preparing his characteri-
zation for another UFA production. He
will appear in Hans Muller's stage play,
"Tokay," which is being adapted for the
screen.
* * *
MICHAEL ARLEN, author of "The
Green Hat," "These Charming People" and
other stories of smart life in London, has
signed a contract with Paramount to write
original screen stories for Pola Negri.
* * *
"THE LOVE TOY," a perfect motion
picture title and a story that is going to
create as much talk as "Recompense," "A
Lost Lady" or any of the high-powered love
entanglements of this or last year, is
credited to "Anonymous," a somewhat
prolific adventurer in literature, but usually
with a fascinating story to tell. Warner
Bros., who bought the novel this week,
would like to know who the writer is.
Book reviewers will surely go on a still
hunt for the He or She behind the novel,
and if the Macauley Co., who are about to
release the book, have any information,
that firm is standing pat behind a magnifi-
cent silence.
Page 44
Exhibitors Trade Review
Cecil B. De Mille with F. C. Munroe, Leatrice Joy and Vera Reynolds were tendered
a warm welcome by the officials of Culver City and over two thousand stars,
players, writers and executives from the various film companies in Los Angeles.
HARRY RATHNER, president of the
newly formed Astor Distributing Corpora-
tion, whose first release is "The Lover's
Oath," is starting on the second picture,
"The Shining Adventure," with John Bow-
ers and young Ben Alexander in the cast.
"BUSINESS IS BOOMING," one of
the "Sweet Sixteen" comedy series, fea-
turing Arthur Lake with Olive Hasbrouck
and Edward Clayton, is now in production
at Universal City under the direction of
Scott Darling, and assisted by C. Richard
Wallace. Zion Myers is supervising the
comedy series.
* * *
E. M. ASHER, vice-president of the
Corinne Griffith Productions, has pur-
chased "Forever After," the play by Owen
Davis, for Corinne Griffith. This will be
produced following "The National An-
them," adapted from J. Hartley Manners'
successful play, upon which Miss Griffith
is now working under the direction of Al
Santell.
* * *
"DON Q," which Douglas Fairbanks is
now making, is not "Don Quixote." Some
confusion exists on this point, judging by
the number of letters which come to the
studio asking if the new Fairbanks picture
is based on Cervantes' world-famous story.
+ ♦ ♦
ANNE CORNWALL, at present meet-
ing with unusual success as Douglas Mac-
Lean's leading lady in his latest picture,
"Introduce Me," has been signed to ap-
pear opposite Monty Banks in his second
production for Associated Exhibitors.
STANDARD CINEMA Corporation,
which is making a series of Jimmie Au-
brey and Stan Laurel Comedies in New
York, in addition to a series of Dinky
Doodle Cartoons, for F. B. O. distribution,
is working at high speed at its studio at 130
West 46th Street, the building that for-
merly housed the Fox Film Corporation.
* * *
EDWIN CAREWE will film Robert
Hichens' novel, "Snake-Bite," under the
title of "The Lady Who Lied," as his next
First National picture. Production started
on March 15th. Carewe plans to construct
a replica of the old world Venice on the
canals at Venice, California. The action
of "The Lady Who Lied" is laid in Eng-
land, Venice and South Africa.
* * *
ASSOCIATED EXHIBITORS an-
nounce that Tom Terris, the well-known
director, will start work this month on the
first of a series of pictures he has con-
tracted to produce for them. The first
picture will be a screen adaptation of "My
Buddy's Wife," a story recently published
in "The Smart Set" magazine and written
by T. Howard Kelley.
* * *
"WHITE-FANG" is a story of colossal
adventure by Jack London, one of the
greatest adventure writers America has
yet produced, with the scenes laid in the
savage, frozen-hearted Northland and in
Southern California, and stars Strongheart.
the greatest dog actor in the world.
GOEBEL AND ERB, of Associated
Arts Corporation are steaming things up
in connection with their production plans
for the coming year. The season will see
them make at least four more pictures on
the new F. B. O. schedule.
* * *
DOROTHY MACKAILL, at present
playing the lead in First National's pro-
duction of "Chickie," has been engaged by
Inspiration Pictures. Inc., to play opposite
to Richard Barthelmess in his next pro-
duction for First National release, "Shore
Leave," from the stage play by Hubert
Osborne, which David Belasco presented
on Broadway.
MADGE BELLAMY has been selected
to portrny the role of "Millie." the daugh-
ter of Mr. and Mrs. Bill Jones in the
screen version of the John Golden stage
play. "Lightnin'."
* * *
"MODERN MADNESS" is well along
in production. It is the play by Hartly
Manners in which Laurette Taylor had a
conspicuous success a few seasons ago un-
der the play title of "The National An-
them." Al Santell is directing this picJ
ture. In support of Corinne Griffith are
Kenneth Harlan. Harrison Ford, E. J.
Ratcliffe. Charles Lane and Edgar Norton.
FLORENCE VIDOR will follow "The
Dressmaker from Paris" with "Grounds
for Divorce," it was announced by Famous
Players-Lasky. This is described as a
story of modern love.
Dorothy Devore, Warner Brothers' star,
finds inspiration in radio rests after doing
her "daily dozen" at the busy studio.
Hollywood Close-Ups
Lilvan Tashmar. has startled Hollywood
by recommending that all blondes with vam-
pire ambitions bob their hair. One of the
screen's most successful sirens, she says long
hair looks too innocent to contribute to
successful vampire portrayals.
Miss Tashman was one of the first film
actresses to prove beyond argument that a
blonde can play vampires as realistically as
brunettes.
"Silent Myrtle," Hollywood's spectral-figure
of the studios, has deserted her film career
and returned to her home in Indiana.
* * *
Her full name is Myrtle Home. She ar-
rived in Hollywood about eighteen months
ago to win fame and fortune in motion pic-
tures. Somewhere she had read that if a
pretty girl waited long enough at the studio
entrances, she would some day attract atten-
tion and be given an opportunity.
For eighteen months she has waited. Al-
ways pretty, always quiet, she won the
pseudonym, "Silent Myrtle."
* * *
George Melford, friend of the newcomer
and a pioneer director, saw her while he was
making "Friendly Enemies" for Belasco Pro-
ductions. He knew her story and decided to
give her a chance. It looked like her op-
portunity !
- * * *
But Myrtle did not photograph well. She
is beautiful but her featuies failed to please
the cruel camera eye. After eighteen months,
it was a harsh blow that broke Myrtle's
heart. She has gone back to Indiana to
seek her mother's comfort.
Myrtle has gone home to forget.
A surprise party on one of the stages
greeted Ann Man, now Mrs. C. Gardner
Sullivan, on her return to the studio after
her sudden and secret marriage to the
scenario writer and producer "somewhere
in Southern California" on Saturday. The
little actress and the groom slipped quietly
away from Hollywood the last of the
week, and telegrams from Santa Barbara
to friends in the film colony announced
their nuptials.
April 11, 1925
Page 45
News of Exhibitor Activities
Kansas-Missouri
Convention Apr. 27-28
Exhibitors of Two States Agree
Upon Kansas City for First
Joint Meeting
Kansas City, Mo., April 3 — A majority of
the directors of the M. P. T. O. Kansas and
Missouri having agreed, at the request of
President R. R Biechele, to reconsider their
decision on Excelsior Springs, Mo., as the
place of the first convention of the recently
merged body, Kansas City has been named
as the place of the convention, April 27-28.
Despite the fact that Kansas exhibitors at
each convention have tried to outdo all pre-
vious conventions, the Kansas-Missouri meet-
ing this year will mark a vast departure from
the usual "atmosphere" to be found at dis-
trict or state conventions. This time exhib-
itors will have one of the most powerful
bodies west of the Mississ'ppi river — the
Kansas City Chamber of Commerce — work-
ing with them and extending unlimited sup-
port in making advance preparation for
the meeting, which will be in the Hotel
Muehlebach, Kansas City's finest hotel.
Letters to all exhibitors in the Kansas City
territory, urging attendance, will be sent out
by the Chamber of Commerce, in addition to
invitations sent out by the exhibitors' body.
The Chamber of Commerce also will assist
in other details. Addresses of prominent
speakers at the convention will be broad-
cast. There will be a novelty entertain-
ment in the form of a midnight frolic for
visiting exhibitors, as well as a theatre party,
probably at the Orpheum theatre. The en-
tertainment committee this year will be one
of the busiest groups in preparing for the
convention.
Kansas City exchanges, which last year de-
clined to attend the. convention at Topeka,
Kas., at which Kansas and Western Mis-
souri were merged, have signified their will-
ingness to aid in every way possible in mak-
ing the convention the best in the history
of the Kansas City territory. All business
letters sent out by exchange or exhibitor
officials will bear notices of the dates of the
convention.
Lesser Adds Vaudeville to
Great Neck Film Programs
In line with his progressive policy of thea-
tre management, Irving Lesser, of Principal
Pictures, has added vaudeville to his present
program of presenting Broadway photoplays
at his newly acquired Great Neck Playhouse,
at Great Neck, Long Island.
The theatre, which changed hands recently,
has been suffering hard going, but in Les-
ser's capable hands it has already shown a
considerable increase in revenue. Besides the
vaudeville, a famous small orchestra will be
added within the next few weeks.
A new house manager, under whose guid-
ance the theatre will be directed in close co-
operation with Lesser, has been engaged.
He is "Doctor" J. Victor Wilson, formerly
of the advisory staff of the Strand in New
York, and more recently general manager
of the Robbins Enterprises of Watertown,
N. Y. Lesser has given Wilson full swing
in the running of the Playhouse, and plans
are already being execrted to have the
2,400-seat house managed along the same
line as New York's crack Broadway houses.
The stage has been enlarged and is still
undergoing extensive alterations, so that
large vaudeville companies can be signed.
Ted Malone, Principal's clever exploita-
tion man, has been assigned to assist "Doc"
Wilson in the advertising.
Poster Censors
Mistreat Exhibitors
Montreal M a n a s e r s Protest
Against Practice of Marking
Lobby Posters by Censors
(Special Dispatch to Exhibitors Trade Review)
Montreal, April 3. — The Montreal Theatre
Mynager> Association, throuph B. M. Gar-
field, secretary of the Monti eal organization,
has taken up with Jules Crepeai:, Director
of Public Services of Montreal, the ques-
tion of poster censorship for the theatres of
the city, a feature that was inaugurated only
a few months ago. A deputation of exhibi-
tors waited upon the Commissioner to reg-
ister their protest and this was followed by
the sending of letters showing where the
exhibitors were made the victims of dis-
crimination and undue treatment.
One request made by the Montreal ex-
hibitors was that, if theatre posters are to
be censored in future, then all posters and
billboard advertising should be treated in
the same way. This referred to the man-
ner in which theatre posters, window cards,
lobby photographs and other literature is
passed upon by Mr. Singer, the Montreal
poster censor, every piece being marked "Ac-
cepted" or "Rejected."
The legal aspect of the situation has been
investigated to ascertain how the lobby ad-
vertising matter in theatres must undergo
examination when the display advertising of
any other trade or commerce is not mo-
lested.
Complaint has also been registered that
the poster censor has been making a bad job
of the marking, of theatrical posters. The
approval stamp is frequently imprinted on
the figure or face of a portrait poster, thus
spoiling the artistic effect of the sheet.
* * *
Exhibitor Loses Legislative
Seat by One Vote
Kansas City, Mo., April 2. — Missouri ex-
hibitors lost a representative in the state
legislature last week. The Republicans in
the house finally mustered a constitutional
majority and unseated Charles G. Good-
night, manager of Star theatre, Warrens-
burg, Mo., seating in his stead Dr. J. W.
Sargent. Mr. Goodnight, on the face of offi-
cial returns, was shown to have been elected
by one vote. The house elections commit-
tee, dominated by Republicans, found Dr.
Sargent had been elected by a majority of
21 votes. Mr. Goodnight arose after he had
been unseated and said :
"To show this house that I am a good
loser I ask the privilege of escorting Dr.
Sargent to the bar to be sworn in."
Mr. Goodnight was accorded the privilege
and a resolution was adopted granting both
men full pay for the session.
# * #
Exhibitor Outwits Reformers
Coffeyville, Kas., April 3.— J. B. Tackett,
exhibitor of Coffeyville, Kas., who outsmart-
ed reformers by building his New Tackett
theatre just across the state line and evad-
ing the Kansas Sunday closing law, which
is enforced in Coffeyville, has announced
the opening date of his new theatre April 4.
Charley's cousins besiege Charley's Aunt, none other than Syd Chaplin who made
such a success of the role for Producers Distributing Corporation at a recent orphan's
benefit staged at Grauman's Million Dollar Theatre in Los Angeles, California.
Page 46
Exhibitors Trade Review
Theatre Sales
The following sales were reported to
Exhibitors Trade Review this week:
Central City, Ky. — Gish and Miller pur-
chased the Selba theatre, St. Louis, Mo.,
from M. Jourdine who has taken over the
Pitts theatre, Greenville, Ky.
Campbell, Mo.— R. S. Medley sold his
Terry theatre to Lyric Theatre Company,
headed by S. R. Fox. The name has been
changed to Lyric.
Hayti, Mo. — The Empress theatre was
sold to J. L. Dorris.
Marvel, Ark. — Cole and Anderson pur-
chased the Royal theatre.
New Madrid, Mo. — John Thompson
bought the Dixie Theatre.
Pmgburn, Ark. — The New Theatre was
sold to E. E. Bailey.
Russelville, Ark. — W. A. Sinclair pur-
chased the Little Gem theatre.
St. Francisville, 111. — The Crescent thea-
tre was sold to George H. Shouse.
Leach ville, Ark. — E. M. Howard pur-
chased the theatre to be known as The
Gem, from Jimmie Boyd.
Decatur, Ind. — Thf- Adams theatre, form-
erly owned by T. R. Tapp, has been pur-
chased by F. G. Kresler.
Several theatres in the Kansas City terri-
tory changed hands. The Cozy, City and
Columbia theatres of Junction City, Kas.,
were purchased by Glenn W. Dickinson,
who operates the Bowerstock and Varsity
theatres in Lawrence, Kas., from M. B.
Shanberg of the Midland Circuit of thea-
tres.
The Vine Street theatre, Kansas City,
was purchased by George Nellini from D.
Costa, while the Zim and Grand theatres,
Winfield, Kas., operated by Barbour &
Campbell, have been taken over by O. K.
Mason of the Miller interests.
The Bhototorium theatre, Kansas City,
Kas., has been purchased by W. D. Fite
from the Meyn estate. The Gladstone thea-
tre, a suburban house of Kansas City, was
sold to Capitol Enterprises by H. Awl.
Jack Warner, Ernst Lubitsch, Will Hays, H. M. Warner and brother Sam Warner
get together on the occasion of the recent visit of Will Hays to the Warner studios.
Ingenuity Saved Show From "Flop"
Kansas City, Mo., April 2— H. A. Jones,
manager and owner of the Sedalia theatre,
Sedalia, Mo., offered his patrons a "picture"
last Saturday night wh'ch went on record as
the most strange and unusual performance
ever presented in the Kansas City territory.
At the conclusion of the matinee perfor-
mance Saturday the last reel of the feature
picture burned. It was Saturday afternoon,
too late to get in touch by telephone with
any Kansas City exchange. Sedalia is about
150 miles from Kansas City and no automo-
Maybe they will, but maybe they won't move the natural camel upon whose back
Gladys Richardson is seated. The shot was taken while on location for Paramount's
new picture, "Eve's Secret," co-starring Betty Compson and Jack Hcl:.
bile could travel fast enough to ob'.ain film
for the night's performance. It was a situa-
t on of most acute distress. A big Satur-
day night's audience only a few hours away
and the last reel of the feature picture de-
stroyed by ,fire. What could any ordinary
good showman have done?
But Mr. Jones is far from an ordinary
showman. Nothing of the destruction of
the last reel was mentioned, the secret re-
maining between Mr. Jones and the operator.
The theatre opened its doors as usual and
soon the house was packed. The comedy
and news reels were run, then smarted the
feature. For five reels the feature unwound,
the interest of the large aud'ence gaining
momentum with each reel. Suddenly the
screen flickered and the house lights were
turned on. Upon the stage stepped Mr.
Jones, smiling broadly, difficult though it was.
"Ladies and gentlemen, when you see me
step upon the stage you usually suspect there
has been trouble of some kind," began Mr.
Jones. "You know the trains have not been
late and you are well aware that the house
is not on fire. I have a good operator in
the booth. He never has allowed any dam-
age to befall a reel since he has been here.
However, this afternoon we were victims of
a slight misfortune when the last reel of
the picture, which you have been witnessing,
became torn. (Mr Jones was careful not
to excite the audience by reveal:ng the fact
that the film had burned, despite the fact
that his projection booth is fire-proof). I
know you are interested in the climax of the
picture and anxious to know how it ends.
Therefore, if you will agree to be good
sportsmen I am going to see that your curi-
osity is well satisfied."
Mr. Jones then signaled to the orchestra to
resume with the music which accompanied
the last reel, as usual. The music started
and Mr. Jones, who is a good speaker, be-
gan in dramatic style reciting the happenings
of the last reel in their regular order, put-
ting equally as much sentiment and human
interest into it as the reel could have done.
When he had finished the audience roared
and applauded its approval and Mr. Jones
was made nothing short of a hero. He had
transformed a "flop" into a "knockout."
April 11, 1925
Page 47
The ^Bia Little Feature
<<
Are Husbands Human?
Pathe 1 reel
The boss is unable to attend a banquet at which
he is expec'.ed to make a speech, so he calls on an
employee to substitute for him. He is the very
meekest of persons, and has a wife who insists on
thinking for him. He wears a toupee which causes
him no end of embarrassment.
This comedy is a side-splitter. There are
several new gags introduced, but most of the
laughs are attributable to James Finlayson
as the meek and harassed husband. He suits
the part to the letter, and shows himself to
be a comedian of real ability ; his clowning
is not of the slap stick variety, but quite
subtle and he scores a real hit. Perhaps
the sequence in which he starts to make his
speech, but forgetting his lines feels for the
written copy which should be up his sleeve,
struck us the funniest. He almost divests him-
self of his shirt in his effort to recover the
speech, and his helpmate, seeing his difficulty,
finds the speech and lays it before him on
the table. In his confusion and nervousness,
he picks up the menu and starts reading from
that.
Most of the situations are uproariously
funny, and this is a picture we would unhesi-
tatingly recommend to any exhibitor. F.
R'chard Jones supervised the production
which was directed by Nick Barrows. The
cast includes John Prince, Marjorie Whities,
Martha Sleeper and Fay Holderness.
* * *
"Bad Boy"
Pathe 2 reels
This has to do with a young man just out of
college who starts in his fatner's factory to learn
business from the ground up. He has his troubles.
Charlie Chase has been brought up in the
lap of luxury, his mother's diversion being
for Charlie to entertain her guests by having
him "doll up" as an aesthetic dancer and trip
the light fantastic about the lawn with seven
female steppers. This does not give a young
man a very solid background for work in a
mill where it is a modest burden for a man
to carry around a half a ton. Needless to say
•his father is not proud of Charlie's showing,
but he shows that he is a real man when
towards the end, he cleans up an entire dance
hall.
Charlie Chase gives an exhibition of tough
dancing in this latter episode that is really
too funny for words, and demonstrates iTiat
if the pictures had not lured him, he could
have made a respectable living in the two-
a-day as a clog dancer. The comedy was di-
rected by Leo McCarey, and is a Hal Roach
production.
* * *
"S. O. S."
Aesop Fable- Pathe 1 reel
Here again are the ludicrous cartoon ani-
mals that bring smiles to so many faces
whenever their funny faces are flashed upon
the screen. There is no particular plot to the
story, but there are the full number of mirth
producing antics, and exhibitors need not
fear to book.
Radio has much to do with the action. One
funny scene shows the cat fishing with a
pair of receivers as bait. This is fine until an
alligator "listens in" and is unceremoniously
landed by the cat who believes he has caught
a fine fish.
Another shot good for a laugh is that
showing two of the dogs hurling over-ripe
tomatoes into a loud speaker as evidence of
their disapproval of Madame Cat's songs.
The tomatoes apparently travel r'ght through
the ether as they emerge from the micro-
scope and do a lot of damage to Madame.
SHORT SUBJECTS REVIEWED
IN THIS ISSUE
Are Husbands Human? (Pathe)
Bad Boy (Pathe)
Big Chief Ko-Ko (Red Seal)
Children of Scandinavia (Post
Scenic)
Idaho (Patheserial)
Marriage Circus, The (Pathe)
Mars To Munich (Fox)
Papa's Pet (Universal)
Pathe Review No. 15
Putting on Air (Century)
Smoked Out (Universal)
S. O. S. (Pathe)
"Big Chief Ko-Ko"
Max Fleischer-Red Seal 1 reel
Day by day, in every way, these little
"Out-of-the-inkwell" comedies get better and
better. This last one, called "Big Chief
Ko-Ko" deals with the hair raising esca-
pades of Ko-Ko among the injuns. Ko-Ko
does a foolish thing when he kicks one of
these red men out of the picture, and the
wrath of the whole tribe descends upon him.
But Ko-Ko and his trusty dog, and his trick
gun, are more than a match for this tribe.
It's a case of "BING !" and the whole tribe
of painted warriors bite the dust (or maybe
the screen).
It is noticeable that the duplication of ef-
fort and motion that used to mar many of
these ink-well productions is almost entirely
eliminated in this one reeler. There is plenty
of action to fill the entire length without that
sort of thing, and so the result is a great
improvement. All in all, it is a great piece
of fun.
^ * ^
"The Marriage Circus"
Mack Sennett-Pathe 2 reels
Ben Turpin is seen in this one as the cross-
eyed bridegroom-to-be who surrenders the lady of
his heart to a far handsomer man.
"The Marriage C'rcus" starts off well
enough, but as the reels unfurl, it deterior-
ates into the wildest and silliest kind of slap-
stick. As long as the action is confined to th~
indoors! the comedy is fairly amusing, but once
the business of dashing around the street
commences, it is reminiscent of the alleged
***** A *T" ! in*™
announces that
Max Fleischer's "Ko-Ko Song Car-tunes" are
one of the most extraordinary releases ever made.
A combination of cartooning and well known
songs which has taken first run houses by storm.
Watch for their pre-release run on Broadway.
Edwin Miles Fadman, Pres.
1600 Broadway New York City
comedies in which flying pies played the stel-
lar role. Ben Turpin is always amusing, and
he is responsible for whatever laughs are
contained in "The Marriage Circus." The
cast includes Louise Carver, Madeline Hur-
lock and Sunsh'ne Hart. It was directed by
Reggie Morris and Ed Kennedy.
* * *
"Children of Scandinavia"
Post Scenic 1 reel
Children are always imeresting, especially when
they are the youngsters of foreign lands with their
quaint old-fashioned ways, and oddly picturesque
costumes. Therefore this short subject is sure to
please any audience.
It portrays the children of the North, in-
cluding some specially interesting shots of the
inhabitants of that portion of Scandinavia
lying within the Arctic circle. These are the
Laps, and their fur-clad k'ds will find places
in the hearts of your patrons.
Other shots depict the youngsters in the
national costumes indulging in folk dances ;
on their way to church ; and meandering
hand in hand along leafy pathways.
You may exploit this one by advertising
that you are showing pictures of children
who never go to school, who have their
faces washed about once a month, and who
never eat candy. These, of course, are the
Lap kids.
"From Mars to Munich"
Fox Varieties 1 reel
This novel offering has to do with the
beer industry in Munich, and is given addi-
tional entertainment value and an unusual
twist by the fact that the story is told as if
a dweller from that planet were reporting
the tale. The Martian, however, is not
introduced in person but makes his pres-
ence known through the subtitles. The
spectator will get an eyeful (though unfor-
tunately not a mouthful) when he sees the
immense vats being drawn through the streets
of Munich. We see the big Muencher
brewery with the hops pass ng through the
various stages until the good old foaming
lager is finally evolved. This picture would
surely cause a riot at a smoker or a meet-
ing of the Knights of Columbus. We see
the beer poured into all sizes of kegs and
shipped to the Orient and other far-away
places, It makes one think of Milwaukee in
all its pristine glory, only more so. The
reel also shows a glimpse of the Munich beer
festivals which have the appearance of being
properly spirited affairs.
This reel will satisfy the taste if not the
thirst of any audience. It is an unusually
good novelty.
^ %
"Idaho!"
Patheserial Chapter 8
"The Trap" is the title of Chapter 8 of
the thrilling Patheser'al "Idaho," featuring
Mahlon Hamilton and Vivian Rich. In this
chapter Beth narrowly escapes death at the
hands of the troublesome stranger but is
saved by Boston Graham who is aiding her
to bring law and order into the Idaho ter-
ritory during the early gold rush days. At
the finish of the chapter Beth unaided has
trailed the outlaws to their shebang and is
engaged in a pistol duel with them. This is
one of the most exciting chapters of the
entire production.
This is one of the best serials that Pathe
has produced. The story is gripping and
colorful, it is rich in atmosphere and replete
with good characterization. Wherever chap-
ter plays are the vogue "Idaho" will be a
sure-fire hit.
Page 48
Exhibitors Trade Review
Scenes from "Out of the Storm," the third of a seres of True De tective stories produced by the
directed by William Burt and released by Pathe.
Sholes-Hazard Corporation
Hiers Warns Exhibitors
Comedian Denies Starring
in A. G. Steen Films
Walter Hiers, the popular comedian, denies
emphatically that he is the star in a number
of comedies being handled by A. G. Steen,
president of Miller and Steen Productions.
Mr. Steen's announcement that these pic-
tures were made about eighteen months ago,
is also somewhat in error, according to
Walter.
"I want to send out a denial, or some-
thing," says Hiers, "regarding the statement
I have read in several trade papers."
"The comedies referred to by Mr. Steen
were made about ten years ago up at Suna-
pee, New Hampshire. Sunapee is where
Billy B. Van lived at the time, and he was
to be starred in these productions. Then I
was only a small part player — and not so
good at that.
"A fellow named Bob Russell sponsored
the company, and we went up there for some
four months. I honestly don't believe they
were ever made to release. They're terrible.
"Perhaps the whole business doesn't mean
anything, but I hate to have my name mixed
up in any such misrepresentation."
"Papa's Pet"
Universal Bulls-Eye 2 reels
Hubby and wifie get a call from Hubby's
boss who leaves his eight year old son with
them for a day. The kid starts a rumpus
and when they threaten to spank him, he
tells them that he will tell his papa.
Going riding in their flivver they get four
punctures and after a time when only their
rims are left they stall on a railway track.
Climbing out in time to avoid the onrushing
locomotive — an engine four feet high which
totes the kiddies about in an amusement
park — they are soundly rated by the engi-
neer. The latter blows his breath against
the feeble flivver and it backs away.
The kid insists that they buy him dozens
of bottles of pop and other things which
gladden the hearts of brats. The butler takes
him on a merry go round. The kid pulls
the lever and the butler whirls so swiftly he
is groggy on leaving.
The kid slips away. The butler looks for
him all over the park and mistaking a little
old guy dressed the same as his charge he
hastily picks and soundly spanks him. When
he realizes his mistake the old man's son
enters the scene and knocks the spanker for
a row of dizzy dodos. In the end the boy's
father tells them he will leave his kid with
them for six months while he is in Europe.
Lupino Lane Signed
The first interesting announcement of Ed-
ucational's production plans for next season
was made public last week when E. W.
Hamraons, President of that organization,
announced that he had contracted with the
noted English stage comedian, Lupino Lane,
for a series of six two-reel comedies to be
produced in Los Angeles the coming season.
They will probably be known as "Lupino
Lane Comedies" and will be produced at the
new studio just acquired from Principal
Pictures.
Lupino Lane first came to America as a
principal in the stage production "Afgar,"
in which he attracted wide attention on ac-
count of his eccentric comedy. At the end
of that theatrical season he was signed by
Fox and produced four corned es, "The Re-
porter," "The Pirate," "My Hero," all in
two reels, and "A Friendly Hero," a feature
comedy in five reels.
Lane, who previous to his American
debut had been a featured player at the
London Hippodrome, is at present playing
the B. F. Keith Circuit in New York. He
was last week at the Palace Theatre and
previous to that occupied a feature spot on
the bill at the Hippodrome.
New Screen Snapshots Issued
C. B. C announces the 14th issue of
Screen Snapshots in its fifth year.
This single reel is to the film public what
the fan magazine is to publications in gen-
eral, keeping the public in touch with all
the activities of the big stars in their homes,
at play and in the studios.
Publicity men in general are realizing the
value to their stars of this reel and are
sending to the producers material taken of
their stars especially for this reel. There is
no attempt to advertise any producer nor
is there any mention made of any specific
picture. It is solely a special interest reel
for the public. The exhibitors who have al-
ready booked it can testify to its reception
in their houses.
Among those appearing in this issue are
Doug and Mary, Lew • Cody, Monte Blue,
Mabel Ballin, Priscilla Dean, Anna Q.
Nilsson, Viola Dana, Dorothy Mackail,
Eileen Percy, Bull Montana and Marguerite
de la Motte.
^ ^: s(e
Pathe Review No. 15
Pathe 1 reel
A chapter of the series "Origin of Man"
is the principal subject in the Pathe Review
No. 15. This is a "picture log" of the Roy
Chapman Andrews Expedition into Mon-
golia and represents a motion picture of one
of the most startling scientific discoveries
of the year. It covers the trip of this fam-
ous expedition over the Gobi Desert, con-
sidered by scientists as the original "Garden
of Eden." The other subjects of the Review
are "Sea and Sundown," scenes taken on a
Hawaiian Beach ;■ and a Pathecolor of New
York in the "Visiting Our Own America"
series.
This is an unusually attractive review and
the color photography displayed is about the
finest example of this sort of thing it has
been our pleasure to witness.
"Putting on Air"
Century 2 reels
Edna displays her fingers clustered with
jewels and her neck, bestrung with pearls —
purchased at the "Five and Ten." Her
parents only smile at her Newport ambition
on an Oshkosh income.
She decides to enter a choice roadster one
afternoon. The owner, a likely young fellow,
is rather surprised. When she feels his
presence, she steps out, her chin elevated.
He follows and his machine rolls along. Al-
though she pretends to ignore him she feels
that she must warn him about his car.
Then he explains that it is controlled by
wireless from a button on his vest. She be-
comes sufficiently interested to ride with him.
They stop at the beautiful home. She tells
him she lives in it and tells him he must
leave. Then she walks home.
He calls that evening. She hides her hat
and shouts over the balustrade to him. He
insists on entering. Then he frames a wire
to the owners to get them out. Each then
invites friends for a party. The owner en-
ters and the "guests" flee. Then the lad
confesses that it is his own home.
This is an entertaining comedy and Edna
Marian, the featured player, is making rapid
strides as a comedienne.
* * *
"Smoked Out"
Universal 1 reel
Arthur wants to show his girl how sophis-
ticated he is, and when she stops at the
gate for a chat he takes out a cigarette and
smokes it, much to her surprise. His dad
comes out on the porch and sees him. Not
approving of young boys using the "filthy-
weed," Dad decides to cure him. He invites
his son into the house and gives him one of
his perfectos. Arthur tries it and at first
finds it real good. But later he finds that
he is getting rather ill, and when he eats
some sandwiches his father offers him, the
end arrives and he makes a beeline for the
stairs.
The next day being his birthday, his girl
calls with a present, a box of big black
cigars. He is furious at first, but seeing the
joke is on him, he swears he will never
smoke again until he is twenty-one.
)
April 11, 1925
Page 49
Educational Notes
The first of Educational's new series of
"Fables in Color," "The Voice of the Night-
ingale," has been selected by Paramount to
accompany "Grass," in the indefinite run
which opened last Monday at the Criterion
Theatre, New York, following the closing of
"The Miracle of the Wolves" at that theatre.
This picture, pronounced one of the most
beautiful Short Subjects ever produced, is
a product of the Pathe Consortium Cinema,
of Paris and is a wonderful product of
motion picture color work. The picture tells,
in a highly imaginative form, the reason why
the nightingale, sweetest of songbirds, sings
only at night.
Although the producing season is drawing
near a close, there is as yet no let-up in the
activities at the Fine Arts Studios, Los
Angeles, where many comedy units of the
Educational program are at work.
Nickey Bennett, young juvenile star who
has been signed to appear in Educational-
Juvenile Comedies, arrived last week, and a
few days later was at work in the Juvenile
Comedy in which he will make his debut on
the Educational Program. No title has been
chosen for this comedy as yet.
Lloyd Hamilton is finishing "Waiting," for
which a huge cabaret and restaurant set has
been erected. Hamilton will appear as a
waiter and general handy man around the
cafe.
Lige Conley has finished "Night Hawks,"
the ship-yards picture on which he has been
working, and will soon start on his next
comedy.
Eddie Nelson is working in his first Mer-
maid Comedy, "Going Great," with Virginia
Vance, Robert Kortman and Jack Lloyd in
support. This will be a college picture with
the recently signed Mermaid star in the
part of a country boy.
Larry Semon is producing a comedy for
Educational release on the Fine Arts lot, and
is half way through the picture. No title
has been chosen for Larry's picture.
Al St. John is putting the finishing touches
on the second Mermaid Comedy he will make
for Educational. It has been titled "Rap d
Transit," and an innovation in the form of a
trolley car with all pullman improvements
will be a feature of the picture. Babe London
and Ruth Hiatt will be seen in support.
news
Reels
in
Kino grams
No. 5069
Yokohama,
Japan — Vast
army of Japan-
ese fight votes
for women.
T h o u s a n d s
march in demon-
stration against
extending suf-
frage — many
women among
the antis. 1 —
Looks like
every body in
Japan's against
votes for women
— but that's the
way it was here
once upon a
time — remem-
ber?
Spring is here!
The camera
proves it. Here's
the glad news
as offered in film
form by Inter-
national News-
reel's alert
agents at many
points. 1 — Wel-
come, Spring!
2 — Eastertide
newcomers. 3 —
The Fountains
of Versailles
sing dreary win-
ter's dirge. 4 —
A spring song
of a different
tune. C a m -
bridge, Mass. —
New game helps
train football
players. Harvard
takes a leaf
from Coney Is-
land to develop
accuracy in
throwing. 1 —
Great Practice
for the Crim-
son's forward
pass.
Interesting Snapshots From The News Of
The Day — Hollywood, Cal. — Cameo canine
movie star, celebrates her 5th birthday with
a garden party for the kiddies. 2 — N. Y.
City — Meet Miss and Mr. Swanson — in other
words Gloria of the films and her new
husband, the Marquis Henri de la Falaise,
iust in from Paris. 2 — Feels great to be a
Marquise, says Gloria (only a few years ago
Camen
COMEDIES
When his feature is long
— when for any reason his
program calls for a one-reel
comedy full of snap and
vigor, full of laughs and
thrills, full of fast rough-
and-tumble action — every
showman who has once
tried them just naturally
turns to CAMEO COM-
EDIES.
Here are six new CAMEO
COMEDIES, featuring
CLIFF BOWES and
VIRGINIA VANCE, that
will send 'em away happy.
"Ship Shape" "High Hopes"
"Inside Out" "Welcome Danger"
"Merrymakers" ''Have a Heart"
» ===== a (~\ - A - •
"THE SPICE OF THE PROGRAM"
a shopgirl) but she's mighty glad to be
home. 3 — N. Y. City— (N. Y. C. Only) Bones
of a mastodon of 10,000 years ago are un-
covered in digging the foundation for a
Manhattan skyscraper. 4 — Troutdale, Ore.,
(Omit Phila., N. Y. C, Dallas, Chicago ck
Boston) The greatest smelt run in year?
makes fishermen out of nearly everybody
within miles of the Sandy River.
International
News No. 28
A scene from the Educational-Walter Hiers comedy, "A Rarin' Romeo," a screamingly
funny burlesque on Shakespeare's famous love story, "Romeo and Juliet."
Addis-Ababa. Abyssinia — (An Interna-
tional Newsreel Special) Prince of Abys-
sinia leads host of black penitents. His
Highness Ras Tafari, home from trium-
phal tour of Europe, inaugurates "Lenten"
season of worship. 1 — The strange pro-
ession wends its way over the African
Veldt. 2 — In the metropolis of Addis- Ababa
tribal leaders and their wives, natives and
their followers join in the festival march.
3 — At the Royal Palace — Ras Tafari, regent
of the only black kingdom which has with-
stood the white man's domination, takes his
piice upon the throne to the tune of weird
African music. 4 — The Prince joins in the
March of Penitance — carrying a rifle as a
sign of humility.
Mitchell Field, L. I. — (An International
Newsreel Exclusive) International News
presents The Greatest Daredevil Feat in
The History of Aviation. 1 — Under the
direction of Maj. Hensjey. commandant, the
U. S. S. Army Air Service makes an amaz-
ing test to demonstrate the absolute safety
of the latest parachute and disprove the
time-worn belief that a man falling 500
ft. or more loses consciousness before he
hits the ground. 2 — Sgt Randle L. Ross
prepares for the test — getting a fond fare-
well to speed him on his way. 3 — Going
up. 4 — And now watch this! From a height
of 3.000 ft the indomitable sergeant drops
a sheer 150n ft ?*-rais:ht down before he
orpns his parachute and lands in perfect
safety and in full oossession of his facul-
ties. 5 — How the fearless Sergeant looked
to the slow motion camera. 6 — A second
and even more sensational demonstration —
plunged distance found by armv observers
to be over 1600 ft. before he pulls the cord
that opens his naraohute and floats to
safetv. 7 — One. R. 9 — Three — Go!
Wheat for S0.0rt0.000 loaves off to Turkey
— St. T,nniq — Fleet of barges is loaded with
laigest shipment if grain ever to leave here.
Page 50
Exhibitors Trade Review
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
"THE HEART OF A SIREN"
First National Photoplay. Adapted from stage
play by William Hurlburt. Director, Phil
Rosen. Length, 6,700 Feet.
CAST AND SYNOPSIS
Isabella Echevaria Barbara La Marr
Gerald Rexford Conway Tearle
John Strong Harry Morey
Mario Paul Doucet
Maxim . .' Clifton Webb
Isabella Echevaria, whose beauty has won her a
legion of admirers, arrives at a French . hotel where
she comes in con-tact with several,, men who have
wooed her in vain. Because Gerald Rexford, a
young Briton, refuses to respond to her siren
glances Isabella vows revenge on him. Gerald ac-
companies his mother to Paris, and Isabella shortly
appears on the scene. A mutual friend brings the
couple together, with the result that Gerald yields to
Isabella's fascinations and weds her. Gerald's mother,
aided by a former fiancee of her son's, plots suc-
cessfully to make trouble for the newly-married
couple, Gerald's jealousy does the rest and they are
separated. But finally Gerald learns the truth, seeks
out his wife and they are reconciled.
WHEREVER Barbara La Marr is popu-
lar this feature should satisfy patrons
and bring welcome results at the box office.
To a cerlain extent the story runs in a
somewhat familiar groove, but good direc-
tion, extremely fine settings, exquisite pho-
tography, clever acting by -Star and support-
ing cast enable "The Heart of a Siren" to
register as entertainment far above the or-
dinary brand.
Another point in the film's favor is that
although offering a decided vamp yarn, with
unlimited lovemaking constantly in evidence,
it contains nothing likely to offend the most
prudish patron. Therefore, exhibitors cater-
ing mostly to the family trade may book
it without fear of losing custom.
Director Phil Rosen deserves congratula-
tions for the deft, delicate fashion in which
he has handled some near-daring situations,
which, left to less expert guidance, might
have proved a trifle too strong for the ultra
moralists. Also, he has woven a thread of
comedy throughout the story which serves
to vary and modify its heavy emotional trend
nicely and achieved some rarely beautiful at-
mospheric effects in the way of settings and
Southern European backgrounds.
The pursuit of Gerald Rexford, the young
British hero who at first successfully resists
the wiles of siren Isabella by the latter, their
union, separation and final reconciliation, is
set forth in a series of admirably filmed
scenes which are never devoid of interest.
The action moves smoothly and rapidly and
suspense gathers gradually, culminating in a
crashing climax, when Gerald rushes to
avert Isabella's threatened suicide, and the
pair finds happiness together.
Barbara La Marr has never appeared in
a vamp role in which her beauty and ability
to manifest power over the heart of the
average male showed to better advantage
than in the part of the wilful, seductive
Isabella Echevaria. She wears a dazzling
array of handsome gowns with sylph-like
grace, a fact which should go far toward
increasing the film's drawing strength so
far as feminine patrons are concerned.
Conway Tearle gives one of his usual
vehement, striking performances in the char-
acter of Gerald Rexford and is always equal
to the emotional demands made upon him.
The comedy, excellent of its kind, is pro-
vided by Willliam Ricciardi and Clifton
Webb, the latter scoring some great laugh-
ing hits as valet to the heroine.
Play up Barbara La Marr and Conway
Tearle. Don't forget to appeal to your wom-
an patrons on the strength of the beautiful
gowns worn by the star.
"SAVAGES OF THE SEA"
Hercules-Bud-Barsky Photoplay. Author,
William E. Wing. Director, Bruce Mitchell.
CAST AND SYNOPSIS
Silent Saunders Frank Merrill
Daniel Rawley Melbourne McDowell
Stella Rawley Marguerite Snow
Ginger Danny Hoy
Silent Saunders stows away on Daniel Rawley 's
yacht, the owner and his daughter Stella being
aboard. The yacht is wrecked in the South Seas,
the Rawleys and Saunders finding refuge on a
solitary island. They are rescued by a sailing shio,
with a brutal skipper and mutinous crew. The
skipper locks up Rawley and attempts to assault
Stella. Saunders takes matters in hand ai d after a
variety of exciting experiences, overcomes the skip-
per and h;s henchmen, Rawley turns out to be
Saurder's father, but as Stella is only an adopted
daughter, Saunders wins her for his wife.
TPHIS film lives up to its luridly suggestive
title. It's a rugged melodrama of the
sea, with appropriate settings, handsome
photography, unlimited fast action, wild ad-
venture, love romance and a happy ending.
The re's no doubt that "Savages Of The Sea"
will please the patrons in full measure where-
ever stirring yarns of the red-blood variety
are in demand.
The plot differs pleasantly from the usual
South Sea brand, wherein the hero is gener-
ally a white man "gone bad" from booze and
sensuous tropical surroundings, who reforms
and makes good. The hero in this instance,
although a stowaway on a wealthy man's
yacht, is an energetic cuss who behaves with
admirable vigor from the start and keeps up
a furious pace to the finish, incidentally dis-
covering a long-lost father and winning a
pretty bride.
Of course there is no particular attempt
made to stick to logic in developing the
story. Geared to high-speed, with one sen-
sational incident hurled rapidly on top of
the next, it amply fulfills its purpose — keep-
ing the spectators keyed up to the "steenth
degree of excitement and providing a popu-
lar brand of amusement for those who don't
want to cudgel their brains with too much ,
heavy thinking.
They give the plot an odd and unexpected
twist when, after Saunders and Stella are
mutually attracted, it suddenly transpires
that Stella's papa is also her lover's parent.
You wonder if the romance is wrecked,
when the clouds are cleared away by the an-
nouncement that Stella is merely an adopted
daughter, and everything is rosy.
The scenes aboard the sailing ship which
carries the castaways from the island fairly
explode into stormy action. There are first
fights of extraordinary virulence in which
the hero comes out on top and Frank Mer-
rill, as Saunders proves himself a stunt actor
and athlete of tremendous ability. The brutal
skipper and mutinous crew are as choice a
pack of deep water scoundrels as ever
skimmed the waves, and director Bruce
Mitchell has certainly succeeded in his ef-
forts to pile up realism.
Frank Merrill is well supported. Dorothy
Wood is a fascinating heroine and clever
emotional actress, Daniel Rawley is capably
portrayed by Melbourne McDowell, while
Clarence Burton, ■ as Black Brock, Danny
Hoy, as Ginger, and Marguerite Snow, as
Mrs. Rawley, are remarkably effective in
their respective roles.
Exploit the title to the limit and tell your
patrons that this story of the South Seas is
essentially a melodrama of dynamic power
and lightning action.
"MEN AND WOMEN"
Paramount Photoplay. Adapted by Clara
Beranger from the play by David Belasco
and Henry C. De Mille. Director, William
De Mille. Length, 6,223 feet.
CAST AND SYNOPSIS
Will Prescott Richard Dix
Agnes Pres;ott Claire Adams
Ned Seabury Neil Hamilton
Israel Cu man Robert Edeson
Arnold Kirke Henry Stephenson
Cousin Kate Flora Finch
Presco t and Seabury are cashiers in Culman's
bank. Seabury speculates successfully and frankly
avows his intention of spending his profits in an
endeavor to win Prescott's luxury-loving wife.
Kirke, a broker, temp's Prescott to "borrow" $30,-
000 from the bank to invest in a "sure thing." He
loses, Kirke kills himself, the theft is discovered and
all evidence points to Seabury as the thief. Prescott
confesses and is given a fresh chance by Culman.
He a--d Agnes sail away to a new life in South
America.
Jr seems strange that such an aggregation
of talent should produce such an indiffer-
ent picture as this. The theme is trite and
hackneyed, the characters stilted, and the sit-
uations almost ludicrous. A moderately dis-
cerning mind may fathom the plot after the
first few hundred feet. Suspense is a minus
quantity. If you show the picture the names
of author, director and cast may help. But
don't tell your patrons to expect something
wonderful.
To begin with, a title explains that here
is a film with no hero, heroine or villain —
that the people are merely "men and women."
The situations that follow belie the state-
ment. The weak-kneed Prescott is certainly
not a man, and Agnes by her actions im-
mediately sacrifices that degree of sympathy
to which the woman is usually entitled. As
to the villains, both Seabury and Kirke are
well-qualified to lay claim to this role.
When Seabury calmly advises Prescott
that he proposes to take his wife away with
him, the latter seems quite satisfied with
going through a few motions registering in-
dignation— when the next sequence might
quite properly show a coroner's inquest into
the cause of the disturber's sudden demise.
Prescott seems entirely inadequate to con-
trolling the actions of his wife who delib-
erately leaves him and his delicatessen sup-
per to step out with Seabury.
There is an attempt at high drama in the
sequence showing Prescott struggling with
his conscience in an anteroom, while the de-
tectives wait to arrest the innocent Seabury.
But with Prescott's gesture of surreptitious-
ly snapping the mislaid handcuffs on his own
wrists the situation becomes theatrically
ludicrous.
It is probable that the actors are not to
blame for this mediocrity. They seem to
have done their best with what material was
offered. Neil Hamilton must share honors
with Dix, who portrays an annoying manner-
ism in the use of his hands for incidental
gesture. Robert Edeson is good, and Henry
Stephenson has one or two big moments.
Special mention for Flora Finch, who will
be remembered by every audience. The
character she portrays is dragged into the
action for no reason at all, but the popular
comedienne of other days has lost none of
her cunning. .
Exploit the big names connected with the
production. David Belasco is co-author of
the play. William De Mille's name as direc-
tor merits attention, and the cast possesses
pulling power.
April 11, 1925
Page 51
"DECLASSE"
First National Photoplay. From the stage
play by Zoe Atkins. Director, Robert Vig-
nola. Length, 7,869 feet.
CAST AND SYNOPSIS
Lady Helen Haden Corinne Griffith
Ned Thayer Lloyd Hughes
Rudolph Soloman Clive Brook
Sir Bruce Thayer Rockcliffe Fellowes
Mrs. i-.eslie Thayer Lily an Tashman
Lady Wildering Hedda Hopper
Tiramins Gale Henry
Mrs. Walton Louise Fazenda
Lady Helen Haden is married to Sir Bruce Thayer,
a brute and a drunkard. She mee s and falls in
love with Ned Thayer, but refuses to di-
vorce her husband because of the scandal and dis-
grace. At a card party given by Lady Helen,
Thayer is caught cheating at cards and exposed be-
fore all. _ His sister-in-law is in possession of a
letter written by Lady Helen to Thayer and shows
this to Sir Bruce, who orders Helen from his home
and afterwards divorces her. Thayer, unaware of the
let er episode, goes to Africa while Lady Helen
sals for America. There ore Soloman, an art col-
lector, persistently forces his attentions on her, mak-
ing her an offer to become his mistress. She stead-
fastly refuses until her money gives out. She agrees
to accept the offer but at the last minute rebels,
dashing out of Soloman's home, and falling under an
auto. Meanwhile, Thayer has left for America, and
finding Helen, they find happiness together.
TflRST NATIONAL has made an intrigu-
A ing photoplay out of Zoe Akins' stage suc-
cess in which Ethel Barrymore achieved a
noteworthy triumph some seasons back. The
direction is flawless and Corinne Griffith in
the Barrymore role is an unusually fortun-
ate choice. Director Vignola has made the
picture an artistic achievement and there is
no good reason why the film should not meet
with universal favor with the fans.
The story is one that is particularly well
adapted to the screen, the atmosphere of
British aristocracy is faithfully presented,
the characters are nicely drawn and the act-
ing throughout is of a very high order of
merit. The story starts off well, stressing
the heroine's strict adherence to family tradi-
tions and introducing a striking if not alto-
gether convincing dramatic situation. Just
whether a woman in Lady Helen's position
would expose her lover as a card cheat be-
fore her guests, especially when she knew
that he held an incriminating love letter, is
extremely problematical. Nor is it altogeth-
er likely that her husband, who with all his
faults has the instincts of a gentleman,
would venomously attack his wife before
their guests and cast her out into the street.
But these are minor lapses and the film in
general carries conviction and sincerity.
The picture follows the play faithfully
enough except for the ending. In the stage
version Lady Helen was killed. The tradi-
tions of the screen call for a happy ending,
and although Lady Helen casts herself in
front of a motor, she convalesces in time
for an embrace with the youth who comes
all the way from Africa to claim her love.
There is a multiplicity of detail in the lat-
ter reels, some of which might have been
effectively eliminated. It has been given a
handsome mounting and although the set-
tings are lavish and elaborate, the correct
atmosphere is achieved.
Corinne Griffith is admirable as Lady
Helen. Her characterization of the suffer-
ing aristocrat is well poised, charming and
convincing. She never for a moment steps
out of her character, her performance is
delicately shaded and of course she is a
vision to behold as this regal lady. The sup-
port is superb with Rockcliffe Fellowes,
Clive Brook and Lloyd Hughes standing
out prominently in a well-balanced cast.
In addition to the popularity of the star,
the names of the above-mentioned players
are well known and should be mentioned in
the billing. Mention the fact that the pic-
ture is an adaptation of the celebrated star-
ring vehicle for Ethel Barrymore.
"CONTRABAND"
Paramount Photoplay. Author, C. B. Kel-
land. Director, Jack Cunningham. Length,
6,773 feet.
CAST AND SYNOPSIS
Caimel Lee Lois Wi'-son
Deputy Jenney Noah Beery
Launcelot Bangs Raymond Hatton
Kvan Pell Raymond McKee
Sheriff Churchill Charles Ogle
Tubal Luke Cosgrave
Abner Fownes Edwards Davis
Simmy Johnny Fox
George Bogardus Victor Potel
Jared Whitfield Al.tihonse Ethier
Carmel Lee falls heir to a small-town newspaper,
which she at once takes charge of. She finds boot-
legging in full swing, operated by a gang of crooks
that does not hesitate to do away wi'h the sheriff
in order to carry out their schemes. With the aid of
Evan Pell, who has been ousted from the position
of college professor she makes war on the crooks.
After a variety . of wild adventures, during which
Pell and Carmel are abducted in turn by the gang,
the bootleggers are rounded up, the sheriff's murder
mystery solved and the leader of the gang when
caught, proves to be Abner Fownes, politician and
one of the town's leading citizens.
A CRACKING good mystery melodrama,
liberally seasoned with timely comedy re-
lief, "Contraband" registers as a likely box-
office drawing card for any theatre. Even
the high brow element should find it enter-
taining and the average fan will certainly
stamp it with approval.
The feature starts off at a rather deliberate
pace, but before much footage has been con-
sumed in the opening reel, the action speeds
up amazingly and maintains a swift, smooth
gait until a truly exciting finale is reached.
The small town atmosphere is excellent and,
is somewhat rare in pictures of a purely
melodramatic type, the characters are not
overdrawn and impress you as real folks,
despite the decidedly novel stream of events
through which they struggle.
When Carmel Lee inherits the Gibeon
Free Press from a grouchy uncle and jour-
neys thither to take charge, it isn't long be-
fore she becomes mixed up in a war on
bootlegging which is conducted on a genuine
rough-and-tumble basis. Carmel has the
courage of her convictions and the impetuous
manner in which she gets on the trail of the
rum smugglers may be considered as a
highly colored tribute to the energy of the
modern girl.
She is ably aided by an eccentric young
professor, Evan Pell, who goes to work for
her when bounced out of his job, becomes
a "regular fellow" and learns what love
really is before Carmel gets through with
him. It's all very amusing and exciting,
shot through with effective human interest
touches and well built up suspense. Toward
the close Pell and Carmen both fall into
the enemy's clutches, but the lady makes a
getaway, returns with assistance and matters
whirl into a crashing climax.
The sets are exceedingly fine and particu-
larly worthy of mention is the faithful re-
production of a small-town newspaper plant,
where most of the comedy is staged.
Lois Wilson is pleasingly natural and ex-
tremely attractive as heroine Carmel, Ray-
mond McKee does some remarkably vivid
acting in the role of the erstwhile "nutty"
young professor, who turns out an ace in
the end. Edward Davis scores heavily in
the villain part of the double-crossing
Fownes, while Charles Ogle, as Sheriff
Churchhill, and Noah Beery as the murder-
ous deputy ; live up to their usual high-class
reputations as screen artists of fine calibre.
The photography leaves nothing to be de-
sired, exteriors and interiors are faultlessly
filmed and the lighting is superb.
Your exploitation should include a book-
store tie-up on Kelland's novel, "Contraband,"
on which the film is based. Stress the rum-
running theme for its news value. Teaser
ads are feasible. Feature the players men-
tioned above.
"THE BRIDGE OF SIGHS"
Warner Brothers Photoplay. Author,
Charles K. Harris. Director, Phil Rosen.
Length, 6,604 feet.
CAST AND SYNOPSIS
Linda Harper Dorothy Mackail
Billy Craig Creighton Hale
John Harper Alec B. Francis
Glenn Hayden Richard Tucker
William Craig Ralph Lewis
Smithers Clifford Saum
Mrs. Craig Fanny Mldgeley
As his father, William Craig, is the wealthy presi-
dent ot a steamship line Billy Craig is well supplied
with funds and likes to hit the high spots in sport-
dom. He meets and falls in love with Linda Harper
whose father works for Craig senior. The latter
having refused Billy money to pay a gambling debt,
Billy coolly abstracts a large sum from his father's
desk. Billy goes away on a pleasure jaunt. In his
absence Harper is jailed for stealing the missing
money. Billy tells his father the truth, but to keep
the matter from his sick wife the old man has his
son shanghaied. Billy escapes and confesses to
Harper, who has been pardoned and is ill at home.
In the interval Billy's mother dies. Craig senior
visits Harper. Knowing their children are in love,
the parents agree to hush the matter up. Billy goes
in pursuit of Linda and rescues her from the un-
welcome attentions of a rounder named Tucker. They
are united.
'"PHIS picture will hardly stand the box-
office test of the big first-run houses be-
cause it is overcharged with sentimental
gush and melodramatic heroics. Yet con-
sidered as a program offering the chances are
that it will make money for the exhibitors,
for audiences in the smaller theatres like
emotional stress and pathos dispensed in
generous quantities and "The Bridge Of
Sighs" can certainly hold its own as a pleas-
urably "weepy" film.
Phil Rosen, who produced that fine classic,
"Abraham Lincoln," must be given credit for
having shaped pretty thin plot material into
an attraction which is sure to please a large
section of the movie fans. It is easy to imag-
ine what an awful mess this picture would
have turned out under less expert handling.
In the beginning the action snaps merrily
along with some bright comedy flashes, but
once debonair, care-free hero Billy "bor-
rows" some cash from his father's desk with-
out asking permission, the sentimental pres-
sure is put on full force, and from 'then on
tearful atmosphere overshadows everything.
Heroine Linda Harper's poor old papa goes
to jail, an innocent victim of Billy's disre-
gard of ethics, while the latter is away en-
joying himself.
Everyone concerned is unhappy and en-
listing sympathy in huge gobs. Yet some-
how though Billy is all to blame he doesn't
incur the spectator's dislike, for it is clearly
evident that he is merely reckless and his
faults largely due to overindulgent parents.
Also, he confesses like a man when he gets
back and finds out what has happened.
Meanwhile his invalid mother dies, Harper
is pardoned, the two fathers get together
and determine to hush things up because
their children are in love with each other.
Linda has fallen into the clutches of a rot-
ter named Tucker, but Billy arrives in time
to wallop Mr. Tucker and rescue her. Then-
wedding bells and the sun shining on a satis-
factory climax.
The players don't make the mistake of
overacting. Dorothy Mackail, as Linda, gives
a performance rich in carefully repressed
emotion, Creighton Hale is a capable hero,
Ralph Lewis scores as his father, while Alec
B. Francis wins fresh screen laurels by an
artistic, natural portrayal of Linda's wronged
parent.
The photography throughout is excellent
and the lighting effects at all times adequate.
Utilize the title, explaining that it refers
to the bridge that leads from the Tombs
to the Criminal Court in New York. Stress
the story's intense pathos and melodramatic
urge.
Page 52
Exhibitors Trade Review
"JIMMY'S MILLIONS"
F. B. 0. Photoplay. Author, John Moroso.
Director, James P. Hogan. Length, 5,167
Feet.
CAST AND SYNOPSIS
Jimmy Wicherly Richard Talmadge
Susan Montague Betty Francisco
Luther Ball Charles Clary
John Saunders '. Brinsley Shaw
William Johnson Dick Sutherland
Patience Delavan Ina Anson
Speck Donnelly Lee Moran
Mickey Boteler Wade Boteler
Jimmy Wicherly is informed that he is to inherit
his uncle's millions, on the condition that for a
three month's period he reports promptly on time
on a certain day each month to executor lawyer
Ball. Failure means that Saunders, another neph-
ew, will obtain the fortune. The latter immediately
sets about to block Jimmy's path. Jimmy has a
fight with a chap named Johnson. Saunders bribes
Johnson to disappear and Jimmy is arrested on
charge of having murdered his antagonist. A pal
gets Jimmy out of his cell and the accused man sees
and captures Johnson. Jimmy is honorably dis-
charged, gets the millions and Ball's ward, Susan
Montague, for a wife.
A RATTLING good stunt' melodrama
which should please all lovers of excit-
ing entertainment and prove an excellent
box office card wherever the fans like the
fast-action, crisply adventurous stuff. Also
"Jimmy's Millions," provides Richard Tal-
madge with innumerable opportunities for
displaying his acrobatic abilities and com-
plete indifference to danger which has char-
acterized that agile star's best pictures in the
past, and is certain to please his many ad-
mirers.
As is usual with this type of film the
probabilities are stretched quite a bit at
times, but this won't matter in the least, so
far as the kind of audience it is intended
for goes. It's there with a regular storm of
decisive punches, well sustained suspense and
hurtles along in genuine whirlwind style.
The human interest angles and romantic at-
mosphere have not been neglected either,
indeed in these respects the story values
are much stronger than in the majority of
Talmadge features.
Early in the proceedings of a grand oil riot
hurly-burly is admirably staged and Jimmy
gets_ into hot water for mixing in and ad-
ministering a whale of a clean knockout to
a truck-driver noted for his pugilistic pro-
clivities. In fact, the truckman, not only
looks dead to the world, but Jimmy believes
his victim has actually expired.
While Jimmy, in great fear, is busy dodg-
ing the avenging law, the other chap, Saun-
ders, who will get the estate if James fails
to show up by a certain time, bribes truck-
man Johnson to disappear, with the result
that Jimmy is finally captured and paced
under arrest on suspicion of murder.
All of this gives Richard Talmadge a
chance to show what he can do in the line
of scaling giddy heights, leaping like a deer
and fighting against heavy odds, the scraps
are immense and the chase situations keyed
up to high concert pitch. He is at his best
as a stunt artist in this film and makes a
good impression as an ardent lover, for of
course he wins a pretty girl as well as the
long green in the finale.
Betty Francisco is the girl in the case, a
very enticing personality and clever actress,
Brinsley Shaw a fine figure of a scheming
villain as the sinister Saunders and the
support is excellent. The photography in-
cludes a number of exceedingly attractive
exteriors, the interiors are skilfully filmed
and clear distinct lighting prevails.
Richard Talmadge is your best bet in
exploiting this one. The fans know and
relish his stunt work, but in addition you
can praise the story's realism, suspense and
romance as quite out of the ordinary. Betty
Francisco, Brinsley Shaw, Charles Clary,
Dick Sutherland and Lee Moran are worth
advertising.
"THE LOSER'S END"
William Steiner Photoplay. Author, Ford
Beebe. Director, Leo Moloney. Length,
5,000 Feet.
CAST AND SYNOPSIS
Bruce Mason Leo Maloncy
Lois Kincaid Josephine Hill
Barney Morris Tom London
Lucky Harnish Bud Osburn
Simmie Busch Barney Furey
John Kincaid Whitehorse
Ranger Captain Roy Watson
Chink Wong Ti Set
Dog Bullet Himself
Bruce Mason and Lucky Harnish are rival suitors
for the hand of Lois Kincaid, known as the prettiest
girl along the Rio Grande. Lois refuses a valuable
bracelet from Harnish, but accepts Bruce's famous
dog, Bullet, as a present from the lat*er. The
rangers are hot on the trail of opium smugglers
and Barney ^Morris is assigned to the job. Learn-
ing that Lois has received two marriage proposals,
Barney makes her promise not to become engaged
until he finds which of the ranch hands is smug-
gling. Bruce finds a can of opium, is seen and
arrested by Barney. The latter is blinded by his
gun breech exploding. Bruce prefers to take the
helpless man back rather than escape. Later it
transpires that Harnish is the real criminal. Bullet
saves his master's life when Harnish tries to shoot
him. Barney recovers his sight and Bruce wins
Lois.
A BULLY good buy for the State Rights
field ! It didn't cost a million to make
nor is the story startlingly original, but
wherever they want a- red-hot border tale,
with rough riding, gunplay and lovemaking
galore "The Loser's End" will send them
home satisfied.
We have seen plenty of Westerners with
far more celebrated casts and running up a
huge bill of costs that didn't come within a
mile of "The Loser's End" in point of fast,
well sustained action, unbroken continuity
and general interest. It's a case of good uni-
form workmanship all round, a credit alike
to director and players.
The action takes place along the historic
Rio Grande, a name which somehow always
suggests romance unlimited and deeds of
valor and there is no lack of either so far
as this feature is concerned. Also, the
Rangers are on deck, and whenever you read
of that famous band of law-enforcers in a
sub-title, you expect the bullets to begin fly-
ing in short order.
And so they do. But in the present case
a Ranger's gun plays him an ugly trick. He
has arrested hero Bruce Mason on a charge
of opium smuggling. Bruce although inno-
cent, makes a break for liberty. His captor
fires, the gun breech explodes and blinds
the owner. This is a sufficiently spectacular
incident and leads up to what is easily the
most impressive situation in the film.
For Bruce is free ! He can walk away,
leaving the helpless chap to his fate, and
cross the border, not a yard beyond. Ranger
Barney refuses Bruce's offer to take him
back if he promises to forget what has oc-
curred, preferring to die rather than sully
the honor of his corps. The suspense tight-
ens almost to breaking point here, as Bruce
makes his decision ; which is to return with
Barney.
Another intensely dramatic episode is that
in which villain Harnish is about to shoot at
Bruce, when the dog Bullet leaps at the
marksman, knocking the gun from the lat-
ter's hand and saving his master's life. Dog
Bullet deserves especial mention as one of the
screen's best trained and most sagacious
canine actors.
Leo Maloney plays the role of Bruce
Mason with dash and ginger, rides and fights
with equal enthusiasm and is altogether a
pleasing hero. Josephine Hill is a charming
personality in the part of Bruce's girl and
the support is adequate.
You may bill this as a rousing good West-
erner with action all the way, utilize the
title, and play up Leo Maloney and Josephine
Hill.
"THE WAY OF A GIRL"
A Metro-Goldwyn-Mayer Photoplay. Direc-
tor Robert G. Vignola. Author, Kather-
ine Newlin Burt. Length, 5,025 Feet.
CAST AND SYNOPSIS
Rosamond Eleanor Boardman
George Matt Moore
Brand William Russell
Matt Mathew Betz
Police Judge Charles K. French
Prize Fighter Jack Herrick
Overhearing her fiance tell her father that his
training enabled him to "understand women and
horses," both of whom required the same handling,
Rosamond determines to make George prove his
boast. Her escapades land her in jail for ten days
for reckless driving from where she is rescued by
being paroled to her fiance. Still headstrong, not
yielding to admission that an ordinary man can
subdue her, she finally goes over an embankment
and is captured by two murderers hiding in a cave.
After escaping what appeared certain death, she ul-
timately admits she is "tamed," and love points a
better way.
XTERE is something new in film produc-
tions. Its novelty will please, its comedy
will entertain. The picture is a good program
attraction that average audiences in smaller
cities will enjoy. Its course suggests that the
author originally had a splendid idea but
stuck to her task too long and got tired be-
fore she finished it.
Showing an author getting strict orders from
Metro-Goldwyn to write a scenario quickly,
with the privilege of selecting his own stars,
the picture has an amusing comedy vein,
with a few thrills, and is built around a
plot that wins popular appeal.
Opening scenes portray an author at his
typewriter, seeking inspiration in cigarettes,
picking Eleanor Boardman and Matt Moore
from a collection of photographs. When
selected, the trick of the camera reveals the
personal appearance of both on his desk in
miniature, discussing the plot, which grad-
ually unfolds as the author starts writing.
The determination of Rosamond, to show
her fiance that his conception of women and
horses, both of whom should be handled
alike in his opinion, proves interesting.
Accordingly, the headstrong character lands
in police court for reckless driving, where
the judge paroles her into her future-hus-
band's custody. Not willing to submit to
the humiliation, she prefers going to jail
foi ten days. When finally released, she
pursues her policy of showing 'George" that
no man can handle her. As a result, thrill-
ing experiences follow, including a raid on
an "artists' ball," an automobile skidding
over a mountain embankment, her capture
by murderers hiding from justice, and her
ultimate reformation.
The author started out with a splendid
idea. But the play weakens as it nears
its end. Either the writer conceived the no-
tion that the public must not be served with
an ending it unanimously expects, or tired
feeling interfered and spoiled the plot. For
instance, Rosamond, set in her determina-
tion she will not be governed by any man's
dictation, does not get any satisfaction. For
a while, during her escapades, she furnishes
excellent entertainment, but the "breaking"
of her will, and meek submission, come too
suddenly to appear altogether natural. In
this the play is bitterly disappointing. The
audience is wrought up to expect a better
finale
The direction is splendid, but the story
leaves little room for the director to show
his best work. Eleanor Boardman excels
her past performances, and while Matt
Moore does well in carrying out his role,
the plot somewhat limits his ability also.
As a whole, however, [he play will please,
despite its careless make-shift for a finish.
There are some odd situations as the police
court scene, the fall over the precipice, the
underground cave of the murderers, show-
ing a row over the captured girl and the es-
cape, which help the play over its rough spots.
Exploit the play by featuring Eleanor
Boardman and Matt Moore. Show views of
the thrilling scenes, the fall and escape.
April 11, 1925
Page 53
Theatre Equipment and News
THE NOMENCLATURE
OF PHOTOGRAPHY
Can you speak intelligently about motion
picture photography? Can you read a
catalog or an announcement of this im-
portant phase of the motion picture pro-
fession and really understand what
you read? You should, for your
own sake.
The Bell and Howell Company
of Chicago, who manufacture the
automatic Cine Camera have a
little booklet on that, in which is
also included a list of terms most
often used in motion picture pho-
tography. This list is as follows: —
Action: A signal which the Di-
rector gives to the players to begin
performing.
Aperture: The opening in the
film channel or gate through which
the image is imparted to the film.
Cine: A prefix used in descrip-
tion of the motion picture art or
apparatus.
Cinematographer : One who op-
erates the camera in the taking of
motion pictures.
Close-Up: Scene or action taken
with the principal subject close to
the camera (usually four feet).
Cut-Back: Scenes which are re-
turns to previous action.
Cut-in: Anything inserted in a
scene which breaks its continuity.
Cutting: Editing a picture by the
elimination of non-acceptable film.
Double Exposure: The exposure
of a negative film in a camera twice
before development.
Dupe: A negative made from a positive.
Exterior: A scene supposed to be taken
out of doors.
Flash: A short scene, usually not more
than three to four inches of film.
Frame: A single picture of the series of
a motion picture film.
Frame Line: The dividing line between
two pictures.
Interior: Any scene supposed to be
taken inside a building.
Iris: An adjustable lens diaphragm.
Joining: Splicing into a continuous
strip the separate scenes, titles, etc., of a
picture.
Leader: The pieces of blank film paper
attached to the beginning and end of a
roll of film.
Loop: The necessary slack in a leader
or film between the continuous and inter-
mittent motion. /
Pam: Contraction for panorama. To
rotate a motion picture camera while in
operation about an axis perpendicular to
the finder or photographic lens.
Retake: Rephotographing a scene.
Scene: The action taken at a single
camera setting.
Shooting a Scene: Photographing a scene.
Shut4-1'".: The teeth in a film movement
Many Uses for An Efficient
Lantern Slide Projector
The Brenkert lantern slide projector.
mechanism, which engages the perfora-
tions in the film to propel its movement.
Splicing: Joining the ends of film by
cementing.
Sprocket: The toothed cylinder which
engages the perforations in the film for
feeding and taking-up.
Still: A picture without movement, also
a picture from a single negative or frame.
Stop Number: Lens iris diaphragm
opening.
Take-Up: (Noun) The mechanism
which receives and winds the film after it
passes the picture aperture.
(Continued on Page 54)
In these days of acute competi-
tion among the better class thea-
tres, every little advantage that
can be gained by one is a distinct
and important advancement. Even
among the smaller theatres of the
lesser towns, where each tries to
assume for itself the role of the
"town's theatre," it would not be
out of order to stress this point.
Give your audience something dif-
ferent, or something better, and
you have done a good thing by
your theatre.
How many times have you felt
the need of a really efficient lantern
slide projector? It might have
been to advertise some coming at-
traction for which there were no
trailers available, or it might have
been to advertise some stunt that
you were going to pull off in the
near future. If only you had been
able to put these messages across to
your audiences in the only way that
motion picture announcements
should be put across, i. e., via the
screen, would that not have made a lasting
impression upon the audience? Of course
it would — but at the same time, if that
message were put across that way, but
handicapped by poor lighting in the lan-
tern projector, with a vagueness of de-
tail, etc., then it were better that it were
eft out entirely.
These little matters count a great deal.
Comparisons are unconsciously made by
the patronage that goes to more than one
theatre to see pictures. It is better to
eliminate certain features entirely rather
than to have those features unfavorably
compared with those of your competing
friends.
But, since after all, a lantern slide projec-
tor is almost an essential, get one, and a
good one while you are at it. Investigate
some of the leading models on the market.
Investigate the Brenkert models. These
models are in universal use, and have never
been found wanting.
The Brenkert projectors use arc lamps
of 50 ampere capacity with top carbon
longitudinal adjustments in the large and
well ventilated lamp-houses that permit
operation from either side. The lenses are
of the best quality imported stuff, with a
diameter of 2y%" . The threads conform
to American standard. Of course the Iris
shutters of Brenkert design are used with
a full Al/z" opening for a complete dis-
solving.
The finish throughout is nickel, with
the standard three coat ebony baked-on
enamel and non-corrosive.
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Page 54
Exhibitors Trade Review
Projection Hints
Optics, Practical Ideas and Electricity
By WESLEY TROUT
I recently received a very interesting letter
from a projectionist in a large city in Kan-
sas, who wishes his name withheld from
publication. He writes as follows:
Dear Mr. Trout : I am a constant reader
of your department and always find some
very helpful suggestions and information on
projection.
Here is a little data about my projection
equipment and wonder if you can offer any
suggestions for the improvement of same. I
am always very much interested in improv-
ing my projection on the screen. Our equip-
ment consists of two late type Simplex pro-
jectors, with very latest arc lamps; the ob-
jective lenses are half size Cinephor, 7.2 E.
F., 2y2 free diameter, working distance is
4 11/16 inches.
The shutter is a Simplex Extra-Lite, same
being placed about 12^ inches from the aper-
ture plate of the projector.
I am now using plano-convex condenser
system, the condenser next to the arc lamp
is 6y2 focus and 7^' converging condenser. I
have these condensers spaced V% inch apart.
The distance from the center of the com-
bination to the aperture plate is 17 inches.
Am using direct current at the arc and
use V\ x 12" cored carbons, and 11/32 for
the bottom carbon, use silvertip for the bot-
tom. We are using about 45 amperes at
the arc.
As I said before, if you can offer any
improvement in this line-up, I will be very
pleased to have it as I want the very best
in projection that I can get.
ANSWER— I would suggest that you use
a carbon upper and a 11/32 lower. The
VA" carbon is rather large for 45 amperes.
The 3y4" distance, crater to face of collec-
tor lens is okeh. I would advise you to move
the condenser a little closer than % in order
to reduce light loss.
After I checked over the 17 inch distance,
center of condenser combination to the aper-
ture it appears that friend reader is focusing
directly on the aperture plate which would
tend to show a very uneven illumina-
tion on the screen unless a very critical ad-
justment was used. I believe that you will
find that a distance of 16 inches would be
much better to use.
Now coming to the objective lens, the back
focus of 4 11/16 inches, in connection with
the 17 inch condenser-aperture distance calls
for an objective free opening of not less
than the 2y> inches now used. The present
lens opening, therefore, is all right tor the
decrease in the condenser-aperture of 10
inches.
The shutter should not be more than 11
Camera Terminology
{Continued from page 53)
Take-Up: (Verb) To wind up a film
after it passes the picture aperture in the
motion picture apparatus.
Tilt: To rotate a motion picture cam-
era parallel to the direction of the film
motion and in a vertical plane through the
optical axis.
Tilting: Preparation of headings or ex-
planations for scenes.
Trick Picture: A Motion Picture in-
tended to give the effect of action other
than that which really took place.
* A number of the above are from the
transactions of the Society of Motion Pic-
ture Engineer*.
inches from center of objective lens. The
distance ycu are now using your shutter is
all wrong and will cause you quite a light
loss. The shutter blades should be trimmed
down to increase more light on the screen.
The condensers and projection lenses
should be kept clean and free from finger
marks.
The Cinephor half-size lens is very, very
good. You would find the new Cinephor
condenser system to be a great improvement
over the s'yle of condensers you are now
using.
It would have been much better if you
had measured the horizontal diameter of
your D. C. crater and sent me that measure-
ment as I could have then determined just
what magnification was necessary to evenly
illuminate the aper'ure. I could have given
you a still better line-up of your optical sys-
tem of your projector with this information.
Miller to Build in Los Angeles
Los Angeles is to have another beautiful
motion picture theatre dedicated to big pic-
tures and long runs.
Fred A Miller, former owner and operator
of the California, the Miller and other down-
town houses, has just signed a long-term
lease for a new 2000-seat theatre to be
erected immediately by the Hellman bank in-
terest in Carthay Center in the West Wil-
shire district of the city.
The theatre will be known as the Carthay
Center Circle theatre because of its location
and also because it is to be unique in that
it is to be constructed in a complete circle.
Miller left early in the week for an ex-
tended tour of the East, to purchase the
finest pipe organs on the market and other
equipment.
* # *
Loew to Build in Alabama
Birmingham, Alabama, March 28. — Marcus
Loew spent a day in Birmingham as the
guest of local Shriners and business men and
while here he announced to the citizens that
he is going to build in Birmingham a million
dollar show house, to house his vaudeville
and picture shows. The exact location and
plans for the theatre will not be announced,
according to Mr. Loew, until after- his- en-
gineers and architects have passed on tenta-
tive sites and approved the plans.
* * *
New Theatre for Bay Ridge
N. Y C.
Bay Ridge is to have anolher large theatre
as a result of the purchase on Saturday of
a plot of ground on the east side of 7th
ave., including the corners of 81st and 82nd
Sts., measuring 214 x 129 feet. The theatre
will be built by the Fein Realty Company,
as owners, from the plans prepared by Sham-
pan & Shampan, architects. The building
will seat 2,000 and is estimated to cost $450,-
000
* * *
Contract has been awarded at $350,000 to
F. W. Maurice, 1362 E. 25th St., Oakland,
Cal., for the construction of a reinforced
concrete theatre building, 101 by 176 feet,
Summer Time's the Time
To Keep Cool
We all seem to be pretty sure of what "a
young man's fancy" turns to in the spring,
but do you ever give a thought to the thoughts
that arise while sitting in a theatre during
the sultry days of the summer months ? You
ought to, for many an otherwise sterling per-
formance has been ruined because the audi-
ence has had to concern itself with the pro-
cess of keeping cool. The installation of a
cooling and ventilating system ought to be as
necessary a part of your equipment as your
projection room or your box-office. They are
a great deal dependent upon each other for
the most efficient results.
The Typhoon Fan Company has given
many years of work and experimental effort
in the perfection of a good system, and if the
many testimonials from that system's users
mean anything, the Typhoon Fan has reached
a more or less perfect state. At least it is as
good as the present day can make it. It cools
the air, and it purifies it at the same time.
It has been truthfully reported by many-
theatres throughout the country that an al-
most immediate increase in box-office receipts
resulted from the installation of this coo'.in?
system. Now that is something that surely is
worth while thinking about.
seat'ng capacity 1500 (bleacher type) from
plans by H. Rafael Lake, Fresno, California.
Ackerman & Harris, Phelan Bldg., San Fran-
cisco, are the lessees of the theatre. Con-
struction will start immediately.
4: sfe j|c
Theatre (approximately 1,000 seats) — 60 x
150, Chicago St., Sturgis, Mich. Archt., Er-
nest S. Batterson, 406 Henselman Bldg., Kala-
mazoo, Mich. Owner, C. C. Newman, 506 E.
Chicago St., Sturgis, Mich. Drawing plans.
* * *
Theatre (1,000 seats)— $125,000, 50 x 200,
Three Rivers, Mich. Owner, Fitzpatrick, Mc-
Elroy Co., 202 S. State St. Chicago, and
Luther H. Warner, Rex Theatre, Three Riv-
ers, Mich. Contemplated.
* * $
Theatre— $100,000, Fallowfield St., Char-
leroi, Pa. Archt., Victor A. Rigaumont,
State Bldg., Pittsburgh, Pa. Owner, Michael
Rosenbloom, 715 Fallowfield Ave., Charleroi,
Pa.
* * *
Theatre— $100,000, Mercer St., Greenville,
Pa., Archt., V. A. Rigaumont, State Theatre
Bldg., Pittsburgh, Pa. Owner, W. J. Silver-
berg, care Mercer Square Theatre, Mercer
St., Greenville, Pa. Taking bids.
* * *
Theatre— $500,000, 170th St. and Jerome
Ave., N. Y. C. Archt., Thos. W. Lamb, 644
8th Ave. Owner, University Financing
Corp., 1457 Grand Concourse. Plans drawn.
* * * .
Theatre, Stores— 200 x 180, Mott Ave., bet.
Mott pi. and Central Ave., Far Rockaway.
Archt., Eugene De Rosa, 110 W. 40th St.,
N. Y. C. Owner, B. S. Moss Holding Corp.,
1564 Broadway, N. Y. C. Prelim, plans.
* * *
Theatre, Store— 20 x 120, Broadway, Am-
ityville, N. Y. Archt., Louis Inglee, Broad-
way, Amityville, N. Y. Owner, Star Theatre,
Thos. Wardell, Amityville, N. Y. Drawing
plans.
Theatre— $100,000, 116 x 100, 531-535 Haw-
thorne Ave., Newark, N. J. Archt, F. Grad,
1023 Broad St., Newark, N. J. Owner, Wol-
cott Holding Co., Inc., H. Krungold, Pres.,
48 Van Reipen Ave., Jersey City, N. J
Taking bids.
Construction News and Notes
April 1L 1925
Page 55
The Hamilton Theatre, New Ycrk, by no
means a new house, but still is so modern
that it gives rise to the speculation as to
how far in advance of its time it really
was when its first stones were laid.
Archt— C. W. & G. L. Rapp, 190 State N. Street, Chicago,
III, building M. P. Theatre, Stores and Apartment Building,
$1,000,000, 3-story, 240 x 270, at Howard Avenue, West of
Malvern. Owner, Ure Bldg. Corp., Jas. F. Howard, J and
Jno. F. Ure, 1750 Birchwood. General contract let to Duffy &
Noonan, 140 South Dearborn Street, Chicago, 111.
* * *
Archt,— C. W. & G. L. Rapp, 190 N. State Street, Chicago,
111, building Theatre (Royal) and Office Building (3,000 seat
capacity), $1,500,000, 4-story and basement, 2o0 x 150, at
Chicago, Clinton and Scott Streets, Joliet, 111. Owner, H. A.
& M. I. Rubens, Princess Theatre Bldg, Joliet, 111. General
contract, masonry and carpentry, let to Kaiser-Ducett Co,
Joliet National Bank Bldg, Joliet, 111.
* * *
Archt.— Elmer F. Behrns, 605 N. Michigan Avenue, Chicago,
111, to build Theatre and Stores (2), $65,000, one-story and
basement, 52 x 160, at Sycamore, 111. Owner withheld, care
archt. Project will mature summer, 1925. Sketches.
* * *
Archt.— T. P. Barnett & Co, Arcade Bldg, St. Louis, Mo,
drawing plans on Theatre (add.), one story and balcony, 46 x
130, at Harrisburg, 111. Owner, Oscar Turner, manager,
Grand Theatre, Harrisburg, 111.
* * *
Archt. — Edward Buehler Delk, Ward and Parkway and Mey-
er Blvd., Kansas City, Mo, drawing plans on Stores and M. P.
Theatre, $200,0000 two-story and basement, at 447th Street.
Owner, J. C. Nichols Inv. Co, 910 Commerce Building.
Archt. — Martin Tullgren & Sons Co, 425 East Water Street,
Milwaukee, Wis, drawing plans on Theatre and Stores (5),
$250,000, one and. two story ,and basement, 100 x 200, at 20th
and Teutonia, Milwaukee, Wis. Owner, theatre portion, J. H.
Stillman, 571 Downer Avenue, Milwaukee,1 Wis.
* * #
Archt. — C. Howard Crane, Elmer George Kiehler and B. A.
Dore, associated, 400 Huron Building, Detroit, Mich, drawing
plans on Theatre, Stores (14), Offices (3) and Garage (pub-
lic), $500,000, at Woodward Avenue and Mile Road, De-
troit, Mich. Owner, David T. Nederlander, 15 Campus Mar-
tins, Detroit.
* *K ^
Archt.— P. R. Pereira, 304 Lincoln Building, Detroit, Mich,
building Theatre (1,000 seat capacity), Stores (2), and Offices
(3), $150,000, two story and basement at corner Grand River
and Schoolcraft, Detroit, Mich. Owner — Farrello & Tomas-
so, 1818 Randolph Street, Detroit. Archt. taking bids on gen-
eral contract, no date set for closing.
* * *
Archt.— F. W. Bail, 1152 Hanna Building, Cleveland, Ohio,
building Theatre (M. P.), Lodge Room, Stores (5) and Office
Bldg, $2^0,000, four story and basement, 90 x 180, at West
4th and Mulberry Streets, Mansfield, Ohio. Mech Engr, Clark,
MacMullen & Riley, 516 Marion Building, Cleveland, Ohio.
Owner, Knights of Pythias, Monroe Lodge No. 26, B. F.
* Safety
What Price Safety ?
"Safety First" is the best slogan for
the picture producer or distributor.
Consolidated "CERTIFIED PRINTS"
are safe and yet they cost no more
than ordinary prints.
The Consolidated Film Industries, Inc.
New York Los Angeles
CONSOLI
Page 56
Exhibitors Trade Review
Statement of Ownership
STATEMENT OF THE OWNERSHIP, MAN-
AGEMENT, CIRCULATION, ETC., RE-
QUIRED BY THE ACT OF CONGRESS OF
AUGUST 24, 1912,
of Exhibitors Trade Review published weekly at
East Stroudsburg, Pa., for March 24, 1925.
STATE OF NEW YORK 1
COUNTY OF NEW YORK j ss.
Before me, a Notary Public in and for the
State and county aforesaid, personally appeared
Willard C. Howe, who, having been duly sworn
according to law, deposes and says that he is the
Editor of the Exhibitors Trade Review and that
the following is, to the best of his knowledge and
belief, a true statement of the ownership, manage-
ment (and if a daily paper, the circulation), etc.,
of the aforesaid publication for the date shown in
the above caption, required by the Act of August
24, 1912, embodied in section 443, Postal Laws and
Regulations, printed on the reverse of this form, to
wit :
1. That the names and addresses of the pub-
lisher, editor, managing editor, and business man-
agers " are : Publisher, Exhibitors Review Publishing
Corp., 45 West 45th Street, New York City; Editor,
Willard C. Howe, 45 West 45th Street, New York
City; Business M,~->ager, H. J. Schleier, tS West
45th Street, New York City.
2. That the owner is: (If the publication is
owned by an individual his name and address, or if
owned by more than one individual the name and
address of each, should be given below ; if the pub-
lication is owned by a corporation the name of the
corporation and the names and addresses of the
stockholders owning or holding one per cent or more
of the total amount of stock should be given.) Geo.
C. Williams, 45 West 45th Street, New York City;
Frank Meyers, 239 West 39th Street, New York
City; M. M. Fernsler, Flushing, Long Island, New
York.
3. That the known bondholders, mortgagees, and
other security holders owning or holding 1 per
cent or more of total amount of bonds, mortgages,
or other securities are: (If there are none, so state.)
A. B. Sweiland, c/o Furniture Index, James-
town, N. Y.
4. That the two paragraphs next above, giving
the names of the owners, stockholders, and security
holders, if any, contain not only the list of stock-
holders and security holders as they appear upon the
books of the company but also, in cases where the
stockholder or security holder appears upon the
books of the company as trustee or in . any other
fiduciary relation, the name of the person or cor-
poration for whom such trustee is acting, is given ;
also that the said two paragraphs contain statements
embracing affiant's full knowledge and belief as to
the circumstances and conditions under which stock-
holders and security holders who do not appear upon
the books of the company as trustees, hold stock
and securities in a capacity other than that of a
bona fide owner; and this affiant has no reason to
believe that any other person, association, or corpora-
tion has any interest direct or indirect in the said
stock, bonds, or other securities than as so stated
by him.
5. That the average number of copies of each
issue of this publication sold or distributed, through
the mails or otherwise, to paid subscribers during
the six months preceding the date shown above is
. (This information is required from daily
publications only.)
WILLARD C. HOWE,
Editor.
Sworn to and subscribed before me this 24th day
of March, 1925.
(Seal)
HYMAN SCHLEIER,
Notary Public, Bronx County,
No. 15, Register's No. 46.
Cert. Filed in New York Co.
No. 611, Register's No. 5558.
(My Commission expires March 30, 1925.)
L
HERALDS
On All Features — in Any Quantity
QUICK SERVICE — MINIMUM PRICES
Write for Samples and Prices
J
FILMACIC COMPANY
736 S.WABASH AVE. CHICAGO
CINEMA
The Motion Picture Review
of the Orient
Manager: E. ATHANASSOPOULO
Editor-in-Chief :
JACQUES COHEN-TOUSSIEH
"CINEMA" is the only picture publication
circulating throughout the Orient.
Address:
'CINEMA," 8 RUE de L'EGLISE DEBBAN'.
ALEXANDRIA, EGYPT
Classified Opportunities
Rates 2 cents a word. Cash with copy.
At Liberty
AT LIBERTY EXPERIENCED OPERATOR,
any equipment, permanent, go anywhere. References.
State salary. Wire or write at my expense. Gary
Rumley, Atlas Theatre, Cheyenne, Wyo.
AT LIBERTY— Lady organist of ability— Union.
10 years — best theatres in East. Extensive library.
Michigan, Ohio or Indiana preferred. None but
straight pipe organ considered. Address "Organist"
P. O. Box No. 602. Sidney, Nebr.
YOUNG WOMAN PIPE ORGANIST wishes posi-
tion in picture theatre. Experienced. References.
Address, Bernice Stevens, 5727 Richmond Ave.,
Dallas, Texas.
MOTION PICTURE ORGANIST who is doing
satisfactory work in one of the leading theatres
of Harrisburg, Penna., is desirous of obtaining a
permanent position. Address Pearle Lehman, 9th
Street, New Cumberland, Penna.
AT LIBERTY— HIGH CLASS ORGANIST; can
play any make of organ; cue pictures and improvise;
can be featured in any theatre. Address, Amy M.
Simpson, No. 11, Hoga-n Flats, Fargo, No. Dak
PROJECTIONIST AND ELECTRICIAN, thor-
oughly experienced on Simplex and Powers with
any electrical equipment, best screen results. A-l
reference. M. Finkel, 5225 Arch St., Philadelphia.
Penn.
FIRST CLASS EXPERIENCED ORGANIST
desires immediate or future engagement. Highly ac-
complished musician. Picture Player and Soloist
of excep ional ability. Union man. Magnificent
library. Good instrument essential. Wire or write.
ARTHUR EDWARD JONES, Princess Hotel, At-
lantic City, New Jersey.
voca
I Fil
ms
MOTION PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the best cameramen. Our price 20c per foot.
Ruby Film Companv, 727 Seventh Avenue. New
York.
For Rent
MOTION PICTURE and "Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange. 727 Seventh Ave., New York
City.
For Sale
ELEGANT LOT of upholstered opera chairs, all
guaranteed fine condition. Also 279 new veneer
opera chairs, half regular price. Bargain on attrac-
tion sign, ticket booth, scenery, music stands, etc.
Write us your needs. Atlas Moving Picture Co..
538 So. Dearborn St., Chicago.
FILMS FOR SALE — SECOND HAND classified.
Lets trade moving pictures, have twelve good five
reel features, and comedies to make program, that
I've used, will trade and pay express both ways,
for good clean pictures, paper unnecessary. Orrill
O'Reilly, 1500 Sul Ross, Houston, Texas.
LIFE OF ABRAHAM LINCOLN, DANTE'S
INFERNO. Beware of the Law, Minty, with
Beatrix Michalena; Power, Holhrook Blinn ; Along
the Moonbeam Trail, a scientific production show-
ing hunting and battling of huge beasts and man-
eating monsters of millions of vears ago. Write row.
Jawitz Films, 729-7th Ave.t New York Ci'y.
TEN THOUSAND YARDS BATTLESHIP
LINOLEUM Government standard stock at less
than wholesale prices. For theatres, clubs, halls,
lodges. Guaranteed absolutely. Redington Co.,
Scranton, Pa.
EVERYTHING IN MOTION PICTURES, com-
plete short stories for small machines. Unlimited
stock of every description. State your requirements.
Newark. N. J.
NEW SELF-PLAYING LINK PIPE ORGAN
Meets every requirement of the pictures. Oper-
ated from booth or elsewhere. Library of new music
rolls. Bargain. Wilbor A Shea. Eastport, Maine.
FILMS BOUGHT, SOLD. RENTED AND
EXCHANGED. Send for list. Lester Little,
Barber, Ark.
FIFTEEN HUNDRED OPERA CHAIRS, prac-
tically new, five-ply. Haywood make, at sacrifice.
Guaranteed to fit. REDINGTON & CO., Scranton,
Penn.
For Sale
We are general distributors for the famous "Phel-
co Perfect Arc Carbons" for Oklahoma, Kansas,
Texas and Arkansas, Wholesale & Retail. Samples
and prices sent on request. A big discount on these
carbons. Opera Chairs at a big saving. We have
the finest line of chairs in the West. Send for special
prices and catalogue Today. We are distributors for
the famous "Sun-Lite" screens, for all widths of
tn.-atres. Special screens for Mazda, regular arc
high or low intensity arcs. Sun-Lite screens, per
a square foot $1.25, frame $10; the surface is wash-
able, will not discolor due to age. Guaranteed.
Crystal Bead screen at $2 per a square foot. Best
screens now on the market. Samples on request.
Complete line of sprockets for all makes of machines
at 10 per cent off lists. Cash with all orders. Baird
rewind $7, complete. We want salesmen for Okla-
homa, Kansas, Texas and Arkansas for our carbons,
chairs, sprockets, screens and rewinds, to sell on
commission. If you want to make some extra money
for a little of your spare time, write us and we will
supply you with prices, etc. We want agents and
salesmen for our line of regular sprockets, Trouco
Lens Kleaner, Trouco Arc-Lamp Lubricant, rewinds,
Cinephor Lenses and Condensers, Sun-Ray Con-
densers and Sun-Lite Screens, for any State in the
U. S. Agent or salesmen must purchase sample to
show exhibitors of the small products, one of each
small parts. Exclusive rights given to agents who
cover one state completely. Sell on commission basis.
W. TROUT THEATRE SUPPLY, Box 499, ENID.
OKLAHOMA. (Strictly Mail Order House.)
Wanted — To Buy
WANT TO BUY THEATRE OUTSIDE NEW
YORK. Please write giving full particulars. Box
F. M. Exhibitors Trade Review, New York.
Miscellaneous
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CHARLES LE FRAPER,
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oldest of the French motion picture journals.
Specimen copy free on request.
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Will help you increase salee
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of yon rbesl prospective customers-
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19th St
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| BOOK "MAKING MOVIES" §
H On and Off Stage Exhibition That Will Make g
1 YOUR THEATRE A BEE HIVE I
® . p
(Ml A movie picture made right on your stage in Is
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(Ml players and scenes one week, and shown next. j2
|Kl For details write Box 1053, Trade Review. S
Who turns "on" and "off" your
lobby displays, electric signs, etc?
Let me do it. I am a TORK
CLOCK. I turn electric lights on
and oS regularly. Get description
and prices by return mail.
TORK COMPANY
8 West 40th St., New York
As Good As
In describing Eastman Positive
Film you never have to say, "It's as
good as such and such film."
There just isn't any question about
the outstanding superior photo-
graphic quality of Eastman Film.
And you know when the print is
on the genuine — the identi-
fication "Eastman" "Kodak" in
black letters in the margin tells you.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
HAL BROACH
present j
OVR
COMEDIES
7W ^feefr
More exhibitors have reported, and are reporting, on the
Our Gang Comedies than any brand of comedies that has
ever been made.
They all say "these comedies are the best we can get."
Don't take our word for it. Just watch the exhibitor
report columns in the trade papers.
^hat so many exhibitors enthuse over MUST be good;
MUST bring them business.
Pafhecomedy
TRADE ( &h\ MARK
I
EXHIBITORS
CTrade REVIEW
9Ae Business Paper of the Motion Viclure Industry
4
The eqes of the
whole world
eatferlq await
Gloria .
IMadame §ans Qene
(Madame Devil-May-Care)
FROM THE COMEDY CLASSIC BY SARDOU
AND MOREAU. SCREEN PLAY BY FORREST
HALSEY. DIRECTED BY LEONCE PERRET
yhramount {picture
ii
Showmen —
Hunt Stromberg presents
PRIS
Dean
ILLA
Crimson Runner
Feminine beauty, gallant men and the colorful atmosphere, of
exotic Vienna mingle in this magnificent drama, with Priscilla
Dean, "the wildcat of the screen," in a role that gives her
unusual opportunity to display all the dash and fire that have
made her an outstanding box-office magnet. The supporting
cast includes Ward Crane, Alan Hale, Mitchell Lewis. Here
is a picture for showmen that will play a joyous tune on the
cash register.
A Hunt Stromberg personally
supervised production
Produced by Hunt Stromberg Corporation
Charles R. Rogers, Treas.
Directed by Tom Forman
Story and Continuity by Harvey Gates
Released by
Producers Distributing
Corporation
Foreign Distributor: Wm. Vogel
Distributing Corp.
Member Motion Picture Producers and Distributors
of America, Inc., — Will H. Hays, President
Published weekly by Exhibitors Review Publishing Corporation at 34 North Crystal Street, East Stroudsburg, Pa. Editorial Offices 45 West 45th Street, New York City.
Subscription $2.00 year. Entered as second-class matter, Aug. 25, 192 2, at postoffice at East Stroudsburg, Pa., under act of March 3, lS/a.
CLOSE-UP SAYS:-
"This One Will Drag Cross-Woro
Puzzlers And Radio Bugs Away
From Their Favorite Sports"
THE HEART
OF A SIREN *
ADAPTEO BY FREDERIC AND FANNY HATTON
FROM FLORENCE REED'S BROADWAY STAGE
SUCCESS *H AIL AND FAREWELL"
PHIL
ROSEN
\RTHUR H.
SAWYER
and
MISS
LA MARR
All
SAWYER-LUBIN
PRODUCTIONS
supervised
by
ARTHUR H.
SAWYER
.4 '
L mm
" 'The Heart of A Siren' should
register as sure lire entertain-
ment, which means that here is
a money maker," says Pete Milne
in the IS. Y. Telegraph. "It has set-
tings of great color and spendor,"
according to Quinn Martin of the
N. Y. World. The Post reviewer
finds the story moves rapidly
enough and there generally is
something to look at, while the
IS. Y. Bulletin finds "the picture
interesting.'' Says Louella Parsons
in the IS. Y. American, "Phil Rosen
evidently knows what Miss La
Marr's public demands, for he has
created a best seller which should
be a riot." Tom Waller in the
Moving Picture World says Miss La
Marr may be considered to do the
finest work of her career in "The
Heart of a Siren" and George
Pardy in the EXHIBITORS
TRADE REVIEW says, "A feature
that should bring welcome results
at the box-office." "There isn't a
doubt that the picture will draw
the mob everywhere," says George
Gerhard in the IS. Y. Evening
World.
iaaS3SB|B
A FIRST NATIONAL PICTURE
Page 2
INTRODUCING
Exhibitors Trade Review
Reels
A NEW
INDEPENDENT
DISTRIBUTOR
To Exhibitors the World Over:
I personally guarantee that the three series of two
reel comedies announced in the following pages
provide refreshment for your programs that can-
not be surpassed by any producer anywhere.
They offer three distinct brands of humor: Fea-
ture production and colloquial humor in the
H. C. Witwer "Classics in Slang"; Unrivalled
stunt and dare-devil laugh and thrill provokers
in the "Biff" comedies and slapstick raised to the
nth degree in the Gold Medal Series.
Each comedy is complete in itself. Every one is
filled with novelties, the newest and most
advanced ideas for producing laughter and with
casts that have never been surpassed in this kind
of pictures.
Production values that are comparable to feature
length offerings and direction by capable and
expert artists of the megaphone.
I invite your attention and can promise faithfully
that these comedies will bring dollars to your
box office and send your patrons away happy.
Yours very truly,
SAMUEL BISCHOFF
44
BIFF" COMEDIES
TERRITORIAL
BUYERS:
Your territory
now open
wire for terms.
California Studios
Hollywood
Calif.
April 18. 1925
Page 3
Presenting
12 Two-Reel Spasms
of Mirth
H. C. WITWER
AUTHOR OF THE FAMOUS "LEATHER PUSHERS" Etc.
Surpasses His Best Efforts
With His Inimitable
"CLASSICS IN
Slang
Published in "Popular Magazine*' and now being
Syndicated in Hearst Sunday Papers
Throughout the United States
NEVER BEFORE HAS SUCH MARVELOUS
PRODUCTION VALUE BEEN OFFERED
IN TWO-REEL COMEDIES
WITH ALL-STAR CASTS
Consisting of Featured Players
APOLLO TRADING CORP. / (7\ 0,%l™™/£\ CALIFORNIA
1600 Broadway \JjyLSChO // J STUDIOS
New York >v inc. ' J J J HOLLYWOOD
FOREIGN DISTRIBUTORS ^ ^ CALD7.
Page 4
Exhibitors Trade Review
GOLD MEDAL
COMEDIES
A Series of Twelve Two-Reel
Slapstick Fun Films in Which
Will Be Featured
WORLD-FAMOUS
COMEDIANS
Every
Name
A Box-Office
Attraction
Every Title
A Winner
Every Picture
A Knockout
Positively
The Last
Word In
Broad
Situation
Comedies
NO DRY SPOTS
JUST
LAUGHS !
LAUGHS!!
LAUGHS!!!
DISTRIBUTED /»/*
uscho/T
inc. y J J y
California
Studios
Hollywood
California
Apollo
Trading
Corp.
Foreign Distributors
1600 Broadway, New York
April 18; 1925
Page 5
SMASHING — CRASHING
THRILL-DISPENSING— MIRTH-
PROVOKING— B REATH - TAKING
TWO-REEL ERS- TWELVE IN ALL
WILL
LIFT
AUDIENCES
OUT OF
THEIR
SEATS
LAUGHS
AND
SHOCKS
MINGLED
IN GLORIOUS
PROFUSION
STUNT
COMEDIES
POSITIVELY NO FAKES— REAL DEATH-DEFYING
FEATS ON LAND AND IN THE AIR—
WITH CASTS INCLUDING DARE-DEVIL
STUNT ARTISTS WHO CAN ALSO ACT
Pure Unadulterated Thrills
APOLLO TRADING CORP.
1600 Broadway
New York
FOREIGN DISTRIBUTORS
CALIFORNIA
STUDIOS
HOLLYWOOD
CALIF.
Page 6
Exhibitors Trade Review
Get in the Procession
AL. ST. JOHN
AND A FINE CAST IN
"Insurance A la Carte"
Heads the Parade
COMEDY
Two Reels of Riotous Fun
A Van Pelt Brothers There will be twelve
Production Directed " BIFF " Comedies
By Grover Jones in this series.
APOLLO TRADING CORP. f X CALIFORNIA
/ ^->y DISTRIBUTED /»/*\
1600 Broadway / C/j . THR£0H -l-L \ STUDIOS
New York City \J3/,SCt)0 1 J J HOLLYWOOD
FOREIGN DISTRIBUTORS INC CALIFORNIA
April 18, 1925 Page 7
You Can't Miss Building Up
A Strong Clientele of Positive
V
Fans After You Show Them
CLIFF BOWES
In a never-to-be-forgotten Screaming Two Reel
"BIFF"
COMEDY
"Six Miles To Go"
DIRECTED BY ERNEST VAN PELT
APOLLO TRADING CORP.
1600 Broadway
New York City
FOREIGN DISTRIBUTORS
CALIFORNIA
STUDIOS
HOLLYWOOD
CALIFORNIA
Page 8
Exhibitors Trade Review
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Independence
AMERICA was founded on Independence. Independence is
our birthright. This birthright we can maintain forever if we
value it and have the courage to defend it.
17 j|76
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Indebendence Hall — Dedicated to American Independence
Warner Bros. Studios — Dedicated to the Independence of the Screen
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JUNE MARLOWE JOHN PATRICK DON ALVARADO CLIVE BRO
April 18. 1925
Page 9
•ToWELlTsHERMAN • - - MATT M Q Q R E. IRENE Rl
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Courage i
MOTION PICTURES have grown to be one of America's great
industries. The continued progress and the future of the industry
are dependent largely on the Independent Producer and the
Independent Exhibitor — dependent on their courage to stand to-
gether to defend their independence.
WARNER BROS, from the beginning had to fight for their
independence — for their very existence. Warner Bros, won in
this struggle because they always kept a step ahead in the pro-
cession of progress — because You, the Independent Exhibitor,
recognized a common cause with them and fought your way
forward with them.
- ' •
Warner Bros, have now attained a position where they can give
the Exhibitor the best that is produced in motion pictures —
give him not only quality hut quantity.
Warner Bros. 1925-26 program is the greatest in Warner his-
tory— comprising FORTY Screen Classics which have the dra-
matic talent to assure the biggest audience appeal of any series
of pictures yet produced.
This means that with these 40 matchless Warner Pictures, to-
gether with other independent productions, you are in position
as never before to make your bookings with absolute freedom
and independence. You need be in no undue hurry.
Let us, Mr. Exhibitor, go forward together with courage and
confidence. Courage to defend our independence — confidence
that the Independents have the winning pictures for 1925-26.
Hold your dates open till you get full details of the famous
WARNER FORTY. Wait for the Winners !
ERBRQC
Classics of the Screen ^%
iiiiiiuu'uiimmniMiiMiimuu i ■ ■ .n i im i iiii n 1 1 n 11 1 m 1 "" ""'»"»ii»"'»"MiiiilllH»linMlliimiillllllUlliniMllMMniiili»iUiUHMllluiilMlinillllllllil'llllll»iMiUllinM»iliiniiiiiiiniiiillllillli
• DOROTHY D EL V ORE JOHN HARRON • • • GAYNE WHITMAN
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HAIiOLD BEL
UE- CUE
BRIAN!
A marvelous stary by Hie
Available Thru
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Everywhere
WITH THIS (
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Page 12
Exhibitors Trade Review
1^0
CHADWICK PICTURE
1925 f
Comecfy < Drama ♦ Romance *A(/ven tu it
anc/ jto/^Valwe—
CleveHy comb/nec/ m this super/*
Photoplay P/^i«am .
LIONEL BARRYMORE in
"The Bells" First of a series of two
LARRY SEMON in
"The Wizard of Oz" and
"The Perfect Clown"
CHARLES RAY in,
"Some Pumpkins" First of a series of four
THEpA BARA in
"The Unchastened Woman"
GEORGE WALSH in
"American Pluck" First of a series of six
TWO HUNT STROMBERG
Special Productions
"Winning The Futurity" &
"The Transcontinental Limited"
April i& 192S
Page 13
^Charles Ray Theda Bara Geoi^c Wa/sh
Larry 5em(
ojv "Lionel Bawymove
Two Chadwick Special Productions
Screen Pettona/ffc/'eyahd Productions 7V?dt
C
a r ry Popular Public Appea/
♦ * o
£ Is The Program an d Policy o F
L. CHADWrcK Pictured Corpor^/d^
729 SEVENTH AVENUE NEW YORK CITY
Page 14
Exhibitors Trade Review
The Biggest Independent Sales Contract Ever Made
Just Closed by
Davis Distributing Division, Inc.
J. Charles Davis, II, President
with HENRY G. SEGAL, 44 Church Street, Boston, Mass.
For the New England Territory Comprised the Following Attractions:
74 SMASHING FEATURES
1 — 15 Chapter Mystery Serial 1 — Gorgeous Super-Special
J. J. FLEMING PRODUCTIONS:—
6 — Featuring Al Ferguson's 1st Series.
8 — Featuring F. Schumann -Heink 1st Series.
8 — Featuring Al Ferguson's 2nd Series.
CLIFFORD S. ELFELT PRODUCTIONS:—
8 — Starring "Ken Maynard," Super Westerns.
6 — James Oliver Curwood Features, Star Casts.
8 — Gen'l Chas. King's Frontier Features.
8 — De Luxe Underworld Melodramas.
PEGGY O'DAY PRODUCTIONS:—
8 — "Secret Service" Series.
Starring Peggy O'Day, "The Thrill Girl."
FORREST TAYLOR PRODUCTIONS:—
8 — Society Comedy Dramas.
Starring Forrest Taylor and Ann Berryman.
F. HERRICK HERRICK PRODUCTIONS:—
6 — 2 Reel Dramatic Knockouts.
BEN WILSON PRODUCTIONS:—
15— Episode Mystery Serial "THE POWER GOD"
Starring Ben Wilson and Neva Gerber.
"The Arabian Nights" Super-Special "TALES OF A
THOUSAND AND ONE NIGHTS"
Gorgeous Drama of Thrills, Romance and Adventure
The Largest Selection of New Independent Attractions ever
offered by One Organization
HOW ABOUT YOU?
Davis Distributing Division, Inc.
J. CHARLES DAVIS, II, PRESIDENT
723 7th Ave. New York City
Page 52
Page 15
ofwm Variety
R1V0LI ~ BALTIMORE
"I "Want
My Man." Milton Sills and Doris
Kenyon favorites here. Business
returned to pre-Lenten level which
means capacity nights and heavier
matinees.
when it comes to
'PERFORMANCE*
cyou can always
bank on a
^ IxrAi national Picture
Members of Motioa Picture Producers and Distributors of America Inc.-** Will Hays J^rauUnt
Foreign Rights Controlled
Fim National FVturt* !m
389 Madisoa Avtnue. New Xyh
Page 16
Exhibitors Trade Review
usmess
Wbnderful
Cfrom New York cjelegraph
If
almadgc
f reseated by
Joseph M-Schenck,
Story by
Siiartin 'Brown -
Screen version by Frances SHarion-
2ased oh ^-JJ '"Wood's play The Jgdy "
^ Frank Boi'3a^e
Production -
LOS ANGELES
Loew's —"The Lady-
(First National)- Critics
went wild over this.
Business
Wonderful.
another big
Performance
A"3irat Rational Picture
Members of Motion Picture Producers and Distributors of America Inc.— Will Hays pwident
< Foreign Rights Controlled by V
First National Pictures Int J
383 Madison Avenue. New tbrk f
April 18. 1925
tS?5E5H5HSS5E5HS2S2S2SE5E5ESE5H5H!iE
CI B655475
Page 17
1
EXHIBITORS
gw* RE VI EW
9fo Business fhper of the Motion Victure Industry
WILLARD C. HOWE, Editor
H. K. CRUIKSHANK, Associate Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager
H. J. SCHLEIER, Business Manager
L. S. HARRIS, Equipment Manager
Vol 17
April 18, 1925
No. 21
CONTENTS
EDITORIAL FEATURES
Theatre Owner-Producers Menace Industry 21
Egypt Feels Lack of Exploitation SO
Tenth Anniversary For N. Y. Strand 43
HIGHLIGHTS IN THE NEWS
Universal Buys Out Hostettler 23
Convention Mobilizes Interests 23
P. D. C. Announces Schedule 24
Portland Censors Gain Control 24
$5 Top For New Swanson Film 24
Patheserial Announcements 26
De Mille Signs Goudal 26
No Contract For Gloria? 26
N. Y. and N. J. Exhibitors Combine 27
Convention to Discuss Producer Owned Theatre
Menace 27
O'Toole Battles Publishers 27
Warner Bros. Double Output 30
Spring Cleaning For Chicago Theatres 30
Bromberg Accepts Pettijohn's Challenge 32
Stars Open Air Line 32
PICTORIAL PRESENTATIONS
"Alias Mary Flynn" Frontispiece
"The Awful Truth" 33
REGULAR DEPARTMENTS
Editorials 19, 25
Letters to The Editor 22
'Sales News And Personalities 37
Independent News • 39
Production Highlights 45
Exhibitor News 47
Exploitation Ideas 51
Big Little Feature 57
Box Office Reviews 60
Feature Release Charts 65
Equipment News And Notes 69
Copyright 1925 by Exhibitors Review Publishing Corporation
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Build-
ing, 45 West Forty-fifth street, New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates: Postage paid per year, United States, $2; Canada, $3; Foreign,
$6; single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE
F. HEATH COBB
1432 GOWER ST., HOLLYWOOD.
NEWS AT A GLANCE
With the organization of a new produc-
ing company came the birth of a new film
city in Florida, named "Sun City" — the
Hollywood of the Everglades.
F. C. Munroe, president Producers Distributing
Corporation, returned from the western coast and
announced a production program of thirty-two fea-
tures for 1925-26.
Arthur C. Bromberg, of Progress Pictures,
Inc., accepted the challenge of C. C. Petti john.
counsel for the Hays organization, and explains
why three independent companies withdrew
from the Atlanta Film Board of Trade.
Universal buys out the Hostettler Amusement
Company's chain of thirty-five theatres in Nebraska,
following which Carl Laemmle makes a statement
to exhibitors explaining his company's reasons for
acquiring so many houses recently.
The Paramount distribution department will hold an
international convention on April 16.
Thirty St. Louis exhibitors have formed a booking com-
bine. Reports announce the prediction that fifty exhibitors
will soon be buying their films through the nezv bureau.
Precedents were broken last week when
a first-run house in Providence, R. I.,
booked the complete series of Chadwick
independent productions.
The visiting attendance of some 30,000 people of
Oklahoma interested in the making of motion pic-
tures will be shown in scenes of the new Pathe-
serial being taken on the famous "101" Ranch at
Ponca City.
M. J. O'Toole, national president of the M.
P. T. O. wins a decisive victory in getting a
patents committee named in Washington to
help frame a new copyright music law that will
be fair to exhibitors.
The recently-formed Cecil De Mille Motion Picture Cor-
poration has joined the M. P. P. & D. of America,
headed by Will Hays.
Three bills detrimental to exhibitors' interests "died"
in the Missouri legislature when the law makers con-
cluded their session.
James E. Watson, prominent Kansas City exhibitor and
vice-president of the Kansas-Missouri Theatre Owners
died of heart attack on the eve of the opening of his
newest theatre.
«VS52S25ffir35rHSrK5K2SH52525rK^
Page 18
Exhibitors Trade Review
oAlias
Mary Flynn
F. B. O. releases a masterful produc-
tion full of action and suspense, with
Evelyn Brent in the stellar role,
supported hy Malcolm McGregor.
Two striking scenes from the F. B. O. production, "Alias
Mary Flynn," suggesting the intense action in the picture.
r-
EXHIBITORS
9ra<fe RE VI EW
°Ihe Business Paper of the Motion Victure Industry
Look Out for the Cars!
j]F YOU happen to be an Exhib-
itor; if you happen, moreover,
to be "on the fence"; if you still
think people are your friends
after they have the drop on
you, just because the gun hasn't ex-
ploded— then
Think this over:
Universal has just bought another
flock of theatres. Carl Laemmle makes
a ' 'straight from the shoulder" statement
(at least that's what he calls it) regard-
ing this purchase. He tells something of
the latest deal and says, flatly, that
Universal is going to buy more theatres.
And he tells something of the reasons
for the policy that is putting Universal
heavily into the theatre business. (See
his statement on page 23 of this issue.)
Whether these theatres happen to be
in your neighborhood or not is immate-
rial. If this lot doesn't happen to be, the
next lot may be.
Therefore, you are face to face with
the proposition that Carl Laemmle's next
purchase may put the whole question
squarely up to you.
Carl Laemmle indicates that he isn't
keen on going into the theatre business
on a large scale. You can take his word
for that, or not, as you please.
It isn't the occasion, here, to undertake
to analyze his motives. Beyond suggest-
ing to you that Universal has a fairly
plausible reason for feeling that until
exhibitors wake up to a sense of the
dangers ahead, theatres of its own are
the only safeguards it can have against
eventual elimination.
Perhaps, therefore, Carl Laemmle is
telling exactly the truth in his statement.
On the face of the situation that seems
a rather logical conclusion.
If you and thousands of other exhib-
itors are going to continue to tie up your
time with concerns that are actually your
competitors in theatre operation, why
shouldn't Carl Laemmle protect his busi-
ness by getting his own chain of theatres,
assuring himself of an outlet for his pic-
tures and playing the game as you have
been encouraging others to play it?
There doesn't seem to be any logical
reason why any producer - distributor
shouldn't do it, as long as you encourage
it by buying the product of the fellows
who started it.
But there's a very important "other
side" to this matter.
There isn't a producer-distributor in
business that can afford to carry his
tremendous overhead very long on the
income from the theatres he owns. It
can't be done.
This business lives, largely, on the
revenue from the small towns, from the
neighborhood houses, from the despised
"shooting galleries," from all kinds and
varieties of independently owned thea-
tres. And when that revenue is cut off,
any average picture is due to take an
awful flop.
It won't take very many of those flops
to bring about a glorious financial flop
Page 20
t
on the part of the ambitious gentlemen
who want your business, along with
everything else in this industry.
Don't let anybody tell you that what
you say doesn't count. When you say
your say through the right channel, they
will think it is Wall Street coming in on
the Loud Speaker.
You can stop this whole situation. By
buying from those who are not willingly
your competitors.
And you won't gain anything by scat-
tering your activities. Of course you
will hear that every producer-distributor
is going in for theatres. Which is prob-
ably true. But who started it? That's
the vital question. Don't let anybody tell
you that the fellows who have been forced
into the theatre field against their will
are equally responsible for the situation.
They are not. Clear up the situation and
then, if these same people keep on ex-
tending their theatre activities, let them
have it, too. But don't blame them for
protecting themselves up to the point
Exhibitors Trade Review
where you begin to assure them that you
will protect them.
No business man with a nickel's worth
of sense is going to allow a big business,
built up on years of effort, to be thrown
on the scrap-heap just to avoid unpleas-
antness.
• Every producer-distributor is going to
be forced to adopt the same remedy,
unless you do something about it.
That means, unless you do something
at Milwaukee. The M. P. T. 0. convention
is your chance. May 12-14 the occasion.
Your personal appearance the method.
Or blanket authorization to some exhib-
itor to represent you there.
That's your part in the campaign to
remove the shackles and bring in the
sheckels, as Sydney Cohen most aptly
puts it.
Commit yourself to something definite
and specific. Don't wait. And keep your
time open for independent product until
you can see what happens at Milwaukee.
THE newest thing, by way of spoofing the exhibitor,
is the announcement that some producer-exhibitor
has abandoned program pictures, to specialize in
double-extra-specials. Which means, of course, that the
price is going up. In other words, that more money
will be spent, perhaps ; that stronger casts will be em-
ployed, perhaps. But doesn't mean that there will be
materially less program pictures than formerly, in pro-
portion to the aggregate product. The fact is, of course,
that the "special" of today is the program picture of
tomorrow. And the question whether a production be-
longs in the program or the special class is one for
competent reviewers to determine. It is possible to
take a lot of money, a strong cast, a competent director
and all the other facilities requisite to the making of a
big picture and to turn out something that will rank
as a mediocre program picture. It has happened before
and it will happen again. So the advance announcement
that program pictures are to be discontinued is just so
much more institutional publicity. Certainly it doesn't
constitute any evidence of coming quality.
* *
Incidentally the curbing of reckless extravagance by
producers is one of the serious problems ahead. When
millions are spent on super-specials, they have to be
recovered. When they don't come back readily out of
long and successful first and second runs, the burden
must be passed along. Meaning that the little fellow
is expected to help carry the load by buying pictures
that are thoroughly frayed and frazzled when they reach
him. No amount of money spent in production will
prevent the march of time, the aging of a picture. For
the small exhibitor to book pictures that rank as "tried'
and proved" successes is always good business, providing
he can get them before they begin to give off the bad
odor of stale eggs. After they have reached that stage
they may continue to earn money for producer and
distributor, but they won't earn much for the exhibitor.
And it is a safe gamble that the exhibitor who books
new pictures of moderate first cost in preference to
worn-out subjects that were made chiefly for the glori-
fication of a swollen ego will find himself ahead finan-
cially.
* * *
That, however, doesn't justify the adoption by any
exhibitor or group of exhibitors of a general policy of
refusing to pay reasonable prices. Blanket campaigns
to force prices down are always unfair ; and unwise.
Because they cripple the fellow who is trying to deliver
good product at reasonable cost even more than they
hurt the big spenders.
There's a lot of responsibility resting on every exhib-
itor just now. And above everything else it calls for
the exercise of real judgment in buying. Judgment, free
from animosity. The sort of calculating judgment that
many big factors in the producing and distributing fields
say no exhibitor has. Perhaps those gentlemen are
going to learn something.
April 18, 1925
Page 21
Theatre-owner Producers
Menace Film Industry
This article is by William Marston Seabury
who for ten years has been prominently
identified with the industry as counsel for
many of its most important factors.
of the World
DURING my absence from Amer-
ica I spent about six weeks in
Germany, a week in Warsaw, a
week in London and about ten days
in Paris.
My business in Europe was finan-
cial in character and had no relation
to the motion picture industry either
here or abroad, and consequently I
had little opportunity to make any
critical examination of motion picture
conditions abroad.
In Berlin except in the Kurfursten^
dam section the stranger needs a
guide to find a motion picture theatre.
Europeans have not yet become pro-
ficient in the art of spectacular ex-
ploitation. They need "showmen" as
we describe those superlative expo-
nents of the art who adorn our
American industry. And they need
them more than they need pictures
or theatres.
London and Paris show marked
improvement in the development of
motion picture theatre exploitation.
Both cities are already considerably
Americanized in this respect.
V. F. ASS CONTROL
In Germany the casual observer
would readily believe that U. F. A.
constitutes and is the industry. Its
commanding position in the trade
and the relative lack of importance
of everyone else is doubtless attribut-
able to its adoption of the familiar
elements of success which have
proved so irresistible in America ;
namely, the combination of the facil-
ities of production and distribution
with those of exhibition. U. F. A.,
besides its extensive production ac-
tivities, is said to control several hun-
dred theatres in Germany.
General conditions in Germany are
excellent. The people are smiling,
cheerful and indefatigable in their
industriousness. Every trade seems
to be well occupied. Prices are high,
currency is now entirely stabilized,
good food is abundant and expensive
but everyone seems to have the money
with which to pay for it, and there
are no signs of poverty, hardship or
the slightest distress.
In London I was amused to find
that English producers are still won-
dering why it is that there is no
American market for their pictures.
One very obvious reason is that a few
American producers now own and con-
trol almost all of the first run theatres
of the country.
This control results not only in the
exclusion of foreign pictures from the
market but in restricting and limiting
the market of those American pro-
ducers who do not control theatres,
exactly to the extent to which Amer-
ican producers who do control the
best theatres exercise such control
in favor of their own pictures and the
pictures of those affiliated with them
in a variety of ways. Differently ex-
pressed, all of the American producers
who do not control theatres compete
actively among themselves and with
foreign producers for not more than
25 per cent of the screen time of the
first-run houses of the country. It
is not surprising that in this unequal
competition there is, practically speak-
ing, no market for the foreign pic-
ture, however meritorious, unless one
of the American producers who con-
trols theatres happens to want to cur-
tail his own production costs by dis-
tributing and exhibiting an occasional
picture of foreign origin.
UNLESS -a radical change occurs
conditions must inevitably become
worse for the American producer who
does not control theatres and for the
foreign producer who is a producer
only.
EUROPEAN FIRST RUNS
It is only a question of a compara-
tively short time before England and
Europe will have their chains of first
class first-run houses and those
houses will be owned or controlled
by the same American producers who
own or control the first runs in Amer-
ica today. And of course such houses
and circuits will then be dedicated
primarily to the exhibition of pic-
tures made by those who directly or
indirectly control the theatres.
IF U. F. A., for example, or some
other foreign concern has the fore-
sight to acquire a string of desirable
foreign theatres it is delightfully
simple for some producer controlling
a number of first-run houses here to
make a booking contract by which
the pictures of the American producers
play in all of the theatres of the for-
eign circuit and a few of the best
pigtures of the foreign producers are
given similar exhibition privileges
here.
LAST HOPE OF PROFIT
' Arrangements of this kind will
perhaps precede the actual purchase
or visible control of the foreign cir-
cuits by American producers but the
hand that controls the purse-strings
and receives the profits will neverthe-
less be that of the American pro-
ducers who control theatres in Amer-
ica today. And when that event oc-
curs the last hope of profit for the
American producers who do not con-
trol theatres here and the only profit-
able market of the foreign producers
will be irretrievably lost. It is plain to
those who can and want to see that the
world market of today (except in un-
developed countries) is expanding
only for the producers who continue
to acquire control of theatres here
and abroad and due to their activities
it is constantly contracting and di-
minishing for all other producers,
domestic and foreign.
Since the benefits of theatre con-
trol by producers have been so
marked in favor of those who have
adopted the policy and so devastat-
ing in its effect upon all other pro-
ducers and exhibitors one might
naturally infer that to be successful
as a producer one must also own or
control theatres. But this does not
necessarily follow. It assumes, erro-
neously in my opinion, that producers
may and should own or control the-
atres and that the legality and pro-
priety of their acquisition cannot be
questioned. Obviously every pro-
ducer cannot own or control a string
of theatres, and those who do own
them have simply acquired a part of
Page 22
Exhibitors Trade Review
Letters to the Editor
the market of every other producer.
When that acquisition results in a
restraint of trade and a substantial
restriction of competition it becomes
unfair competition and is illegal.
THERE is another'way in which the
producer can live and prosper with-
out the ownership or control of thea-
tres.
It is still possible to curtail and to
check the activities of the producers
who by the acquisition of control of
large numbers of theatres have appro-
priated to themselves an important
part of the market which belongs in
common to all producers. It is still
possible to clear the channels of
trade between the producer and the
exhibitor and to keep them free from
the insidious poison of producer-the-
atre ownership or control.
ONE WAY TO FREEDOM
It is still possible by a variety of
means to correct the unsound condi-
tions which result from this evil and
to establish in the industry once more
a freedom of competition which can-
not co-exist with the ownership or
control of large numbers of theatres
by producers or distributors of pic-
tures.
The present system has produced
conditions against which even those
responsible for them are now protest-
ing. The control of theatres by pro-
ducers has naturally resulted in some
faint resistances. The retaliatory
theatre circuit or exhibitors' buying
organizations, when effective, cause
even the producer-exhibitor to com-
plain. The producer who owns or
controls first-run theatres believes
that the first and great commandment
is "There shall be no other circuits
but my circuit."
Present conditions are quite as in-
tolerable as those which preceded the
downfall of the once invincible and
all-powerful General Film Co. but
they are not insurmountable and like
all conditions based on unsound
foundations they are temporary only
and cannot endure.
RELIEF MUST COME
The possession of great power has
never been an assurance of its per-
manence in the same hands. The
greater the injustices that result from
its abuse the more certain it is that
a change of conditions must and will
inevitably occur. Just so surely as
Caesar had his Brutus and Charles
the First his Cromwell, just so surely
•as revolution always follows intolerable
oppression, so will this industry, not-
withstanding its fake and false pallia-
tives, ultimately be freed of its present
obstacles to progress.
And to complete the metaphor into
which I have inadvertently fallen I
may add, if the expression of these
views be treason, "make the most
of it."
A "Howling" Success in Mexico
Clovis, New Mexico.
Editor Exhibitors Trade Review:
While reading the Review the other night
I saw on page thirty of the February 23th
issue where the Strand Theatre, Denver,
has opened a nursery for babies. That was
all well and good; but I want to register a
bit of a kick on the statement that it is
supposed to be the first of its kind. Maybe
so; but we've had one of those things here
in our little western city for something
over six years!
It is, and always has been, a "howling"
success with the babies and has been a re-
lief to the mothers. Whenever a baby re-
fuses to stay in the show without crying,
the matron goes to the mother, captures
the youngster, the show is more peaceful
within, and the kiddie doesn't cry long in
the nursery for he is soon asleep. I don't
believe any theater manager can know
what a help this department is until he has
tried it; and the fact that it is a popular
idea with the mothers is evidenced by the
fact that I answer the phone a number of
times each night to assure some lady that
the nursery is not yet filled and that we can
still take care of a few more!
Our furniture is simple but very practi-
cal. We have it entirely in wicker, which
is easily cleaned, and furnishings consist
of two rockers, one straight chair, three
cribs, one of which rocks with the slightest
touch of the foot, and lastly a davenport,
which when opened on a busy night will ac-
commodate a whole satchel full of babies.
We urge the exhibitor in the smaller
community especially where the theatre is
a sort of "family affair" to try this idea and
get the good will of a lot of mothers who
will bring the kiddies and they will ulti-
mately make the future fans.
Trusting that this letter is not out of
place, and with sincerest good wishes. I am
(Signed) ALICE MARTIN.
Cashier Lyceum Theatre,
Hardwick Brothers
* * *
Who Knows About These?
Towson, Maryland.
Editor Exhibitors Trade Review:
Please be kind enough to inform me the
names and addresses of the motion picture
corporations that bought out and now own
the properties of the IMP Motion Picture
Company; the Harry Raver Motion Picture
Company, 45 West 24 St. and 71 West 23 St-
and the National Drama Corporation, all of
New York City.
I am endeavoring to lecate the negatives
of the films known as "Ivanhoe," produced
by IMP; "Cabiria," released by Harry
Raver, and "The Fall of a Nation." produc-
ed by National Drama Corporation.
(Signed) JOHN L. BLAKE.
"Cabiria" may be obtained from the Tor-
ino Film Co., 1402 Broadway, New York.
The IMP Product was taken over by Uni-
versal Film Corporation, 730 Fifth Ave.,
New York, but there is no "Ivanhoe" nega-
tive in existence.
We have been thus far unable to locate
any print of "The Fall of a Nation" — Editor.
* * *
"Exhibitors" Trade Review
Editor Exhibitors Trade Review:
The Exhibitors Trade Review was the
FIRST trade paper to reach my desk this
week which caused me to give it closer
scrutiny than ordinarily and I might add
that I followed the editorial and took the
copy home with me.
The giving of advice as to the proper
way to conduct a publication is accepted by
most people as a special right but I want to
say in making a careful study of your pub-
lication that I am very much impressed
with the improvement that has been made
in its editorial content. I particularly like
the stand you have taken for independence
in the industry.
In times past, I used to criticise the
Trade Review because it seemed to me that
it was edited for the benefit of production
and distributing executives rather than for
the exhibitor himself. Your declaration
for an Independent Paper for Independents
in the Motion Picture business means to me
a publication that will strive to render a
real service to the greatest number, a pa-
per that will strive for fundamental re-
forms to maintain the independence of each
exhibitor's screen, the elimination of block
booking, and other evils, with the ultimate
result that motion pictures may be mer-
chandised and sold with the assistance of
adequate advertising and exploitation.
A trade paper that will refuse to give a
page of publicity with each page of display
purchased and which encourages real ex-
ploitation advertising copy from producers
should find its place in the sun and will re-
ceive whatever support it may be possible
for me to give.
Congratulating you upon the moves you
have made in the right direction toward*
the accomplishment of this goal. I am,
(signed) A. N. SMALLWOOD,
P. D. G. Inc.
* * «
Reports From the "Tank Towns"
Editor Exhibitors Trade Review:
Why are the columns of trade papers,
(some of them) open to Tank Town critics?
Take the burg with 200-seat house who can
only afford to book commercial junk be-
cause they are only getting ten cents ad-
mission, and often the films are disjointed
and full of rain, yet they are allowed to
tell the rest of the world how rotten such
and such a picture is. No two of the Tank
critics agree. One calls it a lemon, and the
other a fine offering and suggests that his
friend book it, this stuff coming from a
300 town population with a house seating
two hundred, and perhaps less than one-
third of the population ever attend the
temple of amusement. It is a scream, anl
unless it's for subscription purposes, no
one could ever conceive why trade papers
(some of them) would waste space on the
Tankers' thoughts. Whoever started the
idea of "What The Pictures Did For Me"
had circulation in mind, and forgot all
about "What Producers Ads Did for Their
Own Paper." Here are a couple of sam-
ples:
"Monsieur Beaucaire" with Rudolph Val-
entino— a wonderfully pleasing production.
A very beautiful production and Valentino
does some splendid acting. — R. C. Geeting,
Lyric Theatre, Chappell, Neb.
"Monsieur Beaucaire". — Rudolph Valen-
tino— Another rotten tomato that wi'l
please about seven people in the average
town. The remainder, rf there are any,
will go to sleep or go home to the Radio. — -
H. T. Stettmund, Jr., Odeon Theatre, Chand-
ler, Okla.
Read the Tank Town Critics which makes
bully light (or lightheaded) reading. — R.
T. R.
* * *
Someone Erred
Editor, Exhibitors Trade Review
My attention has been called to an an-
nouncement, presumably sent to all of the
motion picture trade publications, announc-
ing the formation by Louis P. Kramer, of
a publicity and advertising agency, in the
personnel of which was included "Robert
Bolton, advertising display manager of the
Consolidated Gas Company, New York." It
is not my intention to accuse anyone of
deliberate misstatement: but, I have been
advertising manager and director of public
relations for the Consolidated Gas Com-
pany for the last nineteen years without
having knowledge of the other. Careful
search of the organization's records shows
that he has never been on the employees'
salary list.
Through an inquiry made by the member
of the staff of a daily newspaper, it de-
velops that the so-called "advertising dis-
play manager of the Consolidated Gas Com-
pany, New York" has, as an outsider, done
some sign-drawing for the Commercial De-
partment— the selling division — and that is
all. Which does not, at all, justify the
extravagant claim.
(Signed) ROBERT E. LIVINGSTON.
Director of Public Relations
and Advertising Manager.
CONSOLIDATED OAS COMPANY OF NEW
YORK, AND AFFILIATED COMPANIES.
April 18, 1925
Page 23
Universal Buys Out Well Known
Hostettler Amusement Co.
Thirty- Five Theatres Figure in
Deal Just Closed, Including
All Key Towns in Nebraska
TrIE Universal Pictures Corporation, of
which Carl Laemmle is the head
has closed a deal buying out the
Hostettler Amusement Company of Oma-
ha, Neb., and gaining control of the big
Hostettler chain of theatres, located in
the key cities of Nebraska and also in
certain important cities of Iowa and Mis-
souri, it has just been announced at the
home office of Universal No. 730 Fifth
Avenue. The deal embraces thirty-five
theatres, complete control of most of them
going to Universal and ownership interests
or booking control in two or three others,
according to the statement.
DEAL CLOSED BY GOLDSTEIN
The deal was consummated by E. H.
Goldstein, treasurer of Universal, and the
Hostettler brothers, John E, and James
O. Hostettler. Although it has been
rumored for several weeks that Universal
and the Hostettler had entered negotia-
tions, other strong interests have sought to
acquire the Hostettler theatres. Univer-
sal s victory is a feather in the cap of that
organization and assures Universal pictures
100% representation in that section of the
country.
This marks the biggest theatre deal ever
entered into by Universal. Coming on
top of that company's acquisition of the
E. J. Sparks Circuit, 17 first class theatres
in important Florida towns and cities, and
the Univesal purchase into the Schine Cir-
cuit of Northern New York, which includes
thirty-eight theatres, most of them with
no opposition, in important towns and
cities between Albany and Buffalo, the
Universal-Hostettler purchase gives Universal
an enviable position in three sections of the
country where the company hitherto had
limited or almost no representation.
The theatres embraced in the deal just
concluded are the Strand, Empress and
Palm theatres in Hastings, Neb. ; the Ma-
jestic, Empress, Lyda, Strand and Barten-
bach in Grand Island, Neb.; the Empress,
Crescent and the Opera House in Kearney,
Neb.; the Swan and the North in Colum-
bus, Neb.; the wall and Empress Theatre
in Fremont, Neb.; the Lyric, Grand and
the Auditorium in Norfolk, Neb.; the Rex
and Majestic in Fairbury, Neb.; the Rialto
and Strand in Missouri Valley, la.; the
Casino and Odeon in Marshalltown, la.;
the Orpheum, Colonial and Royal the
Electric and Tootle's XDpera House in St.
Joseph, Mo. i The deal also assures Uni-
versal of first-run representation in half-
a-dozen or more theatres in the following
cities and towns, Lincoln, Neb.; Beatrice,
Neb.; North Platte, Neb. and Holdredge,
Neb.
GET CREAM OF TERRITORY
The Hostettler brothers have been in
the exhibition field for about eleven years.
The building up of the Hostettler chain
was marked with bus ncss enterprise and
keen showmanship. Their theatres repre-
sent the cream of that territory.
The Universal Weekly in its next issue
will print the following statement from
Carl Laemmle in the form of a straight
from the shoulder talk in regard to the
theatres recently acquired by Universal :
"Universal has been buying a good many
theatres lately.
"We are about to buy more.
"I don't like it. It means more respon-
sibilities, more investments and more hard
work. I started in this business as an ex-
hibitor. When I became an exchange
owner, I thought I could avoid additional
efforts. But I had to become a producer
and after that in order to protect the
Universal I had to buy up practically all
of the exchanges which were buying pic-
tures from us.
"When I finally got Universal well es-
tablished in every near and remote corner
of the world, I thought I was through and
that I could coast along. But conditions
changed again, producers began to gobble
up theatres right and left and I found
Universal pictures frozen out of spots —
whole towns and cities — where they were
entitled to a showing.
"I fought like the devil against this
new threat. I think the ownership of
theatres by producers is fundamentally
wrong. But I can't stop to theorize while
Universal pictures are being thrown out,
not through the lack of merit but solely
because some other producers were buy-
ing theatres to show their own pictures.
"On top of this fundamentally wrong
condition, a comparatively new and even
more threatening condition is found in the
fact that exhibitors are combining to buy
pictures at ruinous prices.
"So, between being frozen out of thea-
tres owned by competitors and getting less
than cost from many buying combinations
of theatres, I am forced into buying the-
atres myself. And now I am forced into
it, I expect to go into the business body,
soul and breeches.
"No exhibitor has yet been harmed by
Universal's ownership of theatres. I have
bought in places where I could not get a
representative showing for Universal pic-
tures and, as I said before, I'll soon buy
more houses.
"I don't want to harm any theatre. I
don't want to create unnecessary competi-
tion anywhere, I only want a halfway de-
cent showing of Universal pictures. I
prefer to get it through houses already es-
tablished. But if that is not granted to
me, I'll have to build or buy. No town
or community or neighborhood is 'over-
seated' to me if Universal has no seats in
that town or community or neighborhood
or if Universal pictures are not given a
fair showing.
"If your town is tied up, I shall invite
you to try to find room in your theatre
or theatres for Universal pictures. If vou
cannot do that, I shall invite you to join
me in building a new theatre. If you
cannot or will not do that, I shall have to
build or bnv, either alone or with the help
of the public.
"This is a simple statement of fact. I
have laid this plan before some of the
independent exhibitors of various parts of
the country and they have declared it to
be sound and fully justified.
"Universal has got to go on, as Ions: as
there is a moving picture business. It has
never stood still. It never will. Its pic-
tures are better than ever and it is still
selling them on a live-and-let-live basis.
"If you have a friendly ffelina; toward
this institution, there is on'v one thine;
you need to do: — Save plav dates for Uni-
versal pictures, and don't be rushed into
booking yourself solid."
Convention to
Mobilize Interests
Producers, Distributors and
Theatre Owners to Join Hands
at Milwaukee
The definite determination of the indepen-
dent producers and distributors to link busi-
ness forces in as practical a manner as pos-
sible with the independent theatre owners, as
evidenced in their decision to meet in Mil-
waukee, Wis., the same time as the Motion
Picture Theatre Owners of America, super-
sedes the interesting state and becomes some-
what of a sensational development.
Theatre owners everywhere will welcome
this concrete form of cooperation. In a
statement issued from the national head-
quarters of the Motion Picture Theatre1
Owners of America, bearing upon that sub-
ject, is found the following:
"From the onset, it was the settled pur-
pose of the Motion Picture Theatre Owners
of America to make the coming Milwaukee
convention a mobilizing point for all of the
independent forces in the industry. It was
readily discernible that the elements bent
upon concentrated action for the trustifica-
tion of our business were intent upon elim-
inating independent producers and distribu-
tors as well as exhibitors. On the one side,
there is and has been a steady advance in the
absorption of theatres by producing agencies.
In like form independent producers and dis-
tributors are being squeezed by processes,
subtle but yet very powerful, and every effort
possible made to clear the field, so that pic-
tures will be obtainable only from a few of
the bigger fellows.
AVOIDING TRUST DOMINATION
"Hence the Milwaukee convention becomes
the pivotal point for such concentrated oper-
ations as will tend to save the business from
trust domination and attracts naturally every
independent theatre owner and producer
and distributor in the nation. It will be a
history maker. Thousands of interested per-
sons will be there. The nation's greatest en-
tertainment will be presented by those who
form the only personal contact with the
American people within its scope and in-
fluence. The coming of the independent pro-
ducers and distributors in organized form
means more than mere statements can illus-
trate. It marks a distinct epoch in the busi-
ness. It will focus public attention on the
dangers attendant upon its trustification. It
will result in the writing of a new motion
picture declaration of independence. No thea-
tre owner can afford to ignore this call. It
is to be the rallying of those who know the
dangers they point out and have the remedy
to apply.
"This action of the independents has stim-
ulated exhibitor interest in the convention
committee. It is certain now that exhibitors
will be present from every state in the Union
and from every province in Canada. Euro-
pean delegations bid fair to be doubled as
they are intensely interested in this inde-
pendent movement."
A meeting of the board of directors of the
Motion Picture Theatre Owners of America
was held at national headquarters on Tues-
day, April 7, to complete arrangements for
the convention, and this was attended by
national officers from over thirteen states.
Train and hotel reservations can be made
by writing to or calling the natior.al head-
quarters, 25 West 43rd street, New York
City. The convention will be held on May
12th, 13th and 14th.
Page 24
Exhibitors Trade Review
F. C. Munroe Announces Mammoth Portland Censors
P. D. C. Production Plans to Control State
Board Gets Power to Dictate
The stage is .all set for the brightest pro-
ducing year in film history according to the
report brought back by F. C. Munroe, presi-
dent of Producers Distributing Corporation,
after a . seven w°eks' stay in Los Angeles.
' "There is a spirit of progressive enthu-
siasm everywhere throughout Los Angeles
and Hollywood," said Mr. Munroe "and
among the producers allied with our own
organization confidence is finding expression
in elaborate and painstaking preparations
for productions that will be the most ambi-
tious efforts in their respective careers.
"It was astonishing to note the great
changes made in the late Thos. H. Ince
studio since it was taken over by Cecil De-
Mille less than seven weeks ago. For the
most part these changes, all of which were
made during my stay in Los Angeles, are
time-saving improvements that will greatly
facilitate the work when a picture is in pro-
gress on the stages. The installation of
electrical machinery to quickly transport
props and sets from the stock rooms, the
enlargement and general rearrangement of
the wardrobe building for the proper mak-
ing, hanging and filing of all costumes, etc.,
seemed at first glance to be directorial lux-
uries, but under analysis they are revealed
as amazing time savers that will reduce
waste to an absolute minimum. And when
all of the improvements that Mr. DeMille
has planned are installed at the Culver City
plant, everything with the exception of the
dramatic artistry and directorial genius will
be moved by machinery with machine-like
precision and rapidity.
"And at the Christie Studios and the
Hollywood Studios recently acquired by the
Christie brothers equally progressive improve-
ments are being installed for the use of
Hunt Stromberg, Frances Marion, A. H. Se-
bastian and Al Christie for the big subjects
they will release through Producers Distrib-
uting Corporation during the coming season.
"Under Scott Sidney's direction Al Chris-
tie will produce three and possibly four fea-
tures of the "Charley's Aunt" and "Stop
Flirting" type. Hunt Stromberg will make
four personally directed specials and a new
series of Harry Carey westerns. Frances
Marion will produce at least two society
dramas, A. H. Sebastian will make two big
dramatic subjects for Belasco Productions
Inc., under the supervision of Harry O. Hoyt,
director of 'The Lost World' and Metropo-
litan Pictures will produce six features.
"About twelve subjects will come from the
DeMille Studios during the coming season.
These will all be made under Mr. DeMille's
supervision with such well known directors
as Paul Iribe, Frank Urson, and Paul Sloan
in actual charge of the work. Mr. DeMille
will personally direct several specials but the
exact number of these big features during
the coming season is as yet undecided.
"So far we have made tentative arrange-
ments for thirty-two productions but this
number may be increased to thirty-eight or
forty. Deals are now in negotiation with
several producers of international fame and
the present aspect of these negotiations is
very favorable to their joining our forces.
"Mr. John C. Flinn who was with me in
Los Angeles has remained there to person-
ally conclude these deals and when he re-
turns within the next two or three weeks
we will be in position to make a complete
announcement of our releases for the com-
ing season, with the titles of each subject
and the important names that will be iden-
tified with each subject."
F. C. Munroe, president Producers Dis-
tributing Corporation, reports "progressive
enthusiasm" in Hollywood's big future.
Next Friday night, April 17, the Para-
mount production of Gloria Swanson in
"Madame Sans-Gene," which was produced
in France, will be launched to the world at
the Rivoli Theatre, New York, where plans
have been perfected to make this ihe most
magnificent premiere ever accorded a motion
picture or legitimate production on Broad-
way. Seats are selling at the Rivoli box-office
at $5 each for the opening night.
For the first time in the history of the
Rivoli Theatre, with the exception of the
heatless Mondays during the coal famine,
the house will be closed the day before the
opening in order to make all arrangements
for the opening night.
The greatest effort ever made at the
Rivoli Theatre in the form of electric light
advertising will be the name of the star
spelled out across the front of the theatre
in letters eight feet high. The Norden Sign
Company, which built the sign, states that
it is the largest electric name sign for a
star that was ever displayed on Broadway.
At the entrance to the theatre, covering
the entire area under the canopy, will be a
thickly cushioned blue carpet with ihe crest
of Napoleon worked in gold in the center.
This will be strewn with flower petals.
Inside of the Rivoli the entire promenade
will be re-decorated in Empire period furni-
ture. Objects of art, such as chairs, tapes-
tries and personal ornaments of the NapOr
leonic era, will be displayed. Two of the
larger tapestries brought from France will
be displayed on either side of the stage. Dr.
Reisenfeld, who is directing the presentation
of "Madame Sans-Gene" at the Rivoli, is
arranging for two wax tableaux, one to
show Gloria as the laundress and the other
as the duchess. These will be arranged ar-
tistically cn one side of the promenade.
Film Entertainment
in Oregon
Portland, Ore., April 7. — On Thursday,
April 2, the Motion Picture League of Ore-
gon made formal request of the Film Board
of Trade to maintain the decisions and elim-
inations of the Portland Board of Censors
on all film plays distributed in the state.
This came as a result of the promises made
at the last session of the state legislature by
the motion picture interests that this step
would be taken if the measure to maintain
a state board were defeated.
Managers of the branch film exchanges as
well as the Portland exhibitors compose the
Motion Picture League and the unanimous
indorsement by this organization practically
assures the compliance with the request bv
the Film Board of Trade. The decisions of
the former are usually complied with by the
producers whom they represent.
All pictures repressed in Portland will be
withheld from the rest of the state as well.
The managers say that it is very seldom that
a picture is entirely withheld here and shown
at other cities in the state but this will
abolish the practice entirely.
The representatives of First National,
Famous Players- Lasky, F'lm Booking Offices
of America, Pathe, Metro-Goldwyn-Mayer
and Universal said that they had been up-
holding the eliminations in films going out
of the state, and would continue to do so.
Three young girls selected for looks as
well as efficiency, costumed in the Empire
period, will distribute souvenir programs on
the opening night, and to assist the ladies
with wraps.
As Gloria Swanson and her husband, the
marquis, will be present, special attention
will be given the box they will occupy.
Lights will be set to flood the box for their
entrance, and it will be banked with cut
flowers. All the loges will be draped in the
Napoleon colors of blue and gold.
Over the arch of the proscenium there
will be a huge seal of Napoleon consisting of
the familiar initial "N" under a coronet.
Dr. Reisenfeld, who is now rehearsing the
musical score, has augmented the Fuvoli or-
chestra to sixty pieces.
On the Seventh avenue side of the Rivoli
Theatre building the largest American flag
in the world will be hung down from the
roof. This flag is so big it will almost cover
the entire side of the building. French and
American flags will be used inside and out-
side of the theatre, not only becvuse the
story of "Madame Sans-Gene" is French,
but because it was through the cooperation
of the French government with Paramount
that the production was successfully filmed
in France.
* * *
Sam Goldwyn To Join U. A.?
A rumor that gained considerable momen-
tum reports that Samuel Goldwyn may join
United Artists at the expiration of his pres-
ent First National contract. At a meeting
held Monday, with Joseph M. Schenck and
Hiram Abrams in attendance, a new distri-
bution plan was proposed. Further meetings
are to be held when details of the arrange-
ment are to be announced, it is reported.
Gloria Swanson 's New Film At
$5 Top for Premiere April 1 7
April 18, 1925
Page 25
pillttlllillllllllllllllllllllllllM
Can the Exhibitor Trust Any Trade Paper? j
1
mm
HE persistently intensive cultivation of
a theory, eventually, will convert it
into a seeming fact. If we hear a
thing uttered and endlessly repeated
as the truth we readily fall into the
habit of assuming that it is the truth.
Thus most people accumulate, in the
course of a lifetime, a fine collection
of fallacious beliefs.
Perhaps it is a process of this sort
that has lent some color to the theory, held by a large
number of Exhibitors, that a motion picture trade
paper which accepts advertising must be regarded
as untrustworthy.
Such a theory is widely held. Exhibitors tell each
other that it is the truth. Its soundness has rarely
been challenged. It is well on its way toward es-
tablishment as a "fact."
And yet it is the most asinine sort of drivel.
The integrity of any institution is measured largely
by the integrity of the people who compose it.
Bank cashiers sometimes embezzle bank funds. But
banks generally depend for their good standing on
the universally admitted ability and integrity of their
cashiers and other officers.
An eastern penitentiary includes among its present
inmates a man who once enjoyed high standing in
the newspaper field. But newspapers continue to en-
joy standing and confidence in most communities be-
cause it is generally understood that most newspaper
men are good citizens. Newspapers generally suffer
no loss of prestige through the misconduct of a single
individual.
In the United States we have a large number of
trade and technical journals, covering practically all
of the fields of industrial, commercial and pro-
fessional activity. Hundreds of publications. Most
of them in constant contact with all phases and ac-
tivities of the fields they serve. Generally recognized
as essential factors in those fields. Read with con-
fidence by hundreds of thousands of keen business
men and women. By those engaged in big business
and by those engaged in small business.
Ninety-nine per cent of these publications carry
advertising. Those that carry the most advertising
enjoy fully as much reader confidence, on the aver-
age, as those that carry the least. Nobody impugns
the editorial integrity of the Iron Age, the Engineer-
ing News-Record, the Dry Goods Economist, Archi-
tecture, the Furniture Record, or any other soundly
conducted business publication because it carries
advertising, much or little.
Why, then, should such a theory develop in the
motion picture field?
The answer is easy. This situation exists because,
in this field, advertisers have demanded things that
advertisers in other fields long ago stopped demand-
ing or even suggesting. And some publishers in this
field have lacked the backbone to refuse the things
they ought to have refused.
In other words, the question, "Can the Exhibitor
Trust Any Trade Paper?" can be answered in this
way: He can, if he can trust the men who are oper-
ating it. That's all there is to it.
If those who operate it are sincere, the question of
advertising is irrelevant and immaterial. Because, if
they are sincere, they will refuse to permit any ad-
vertiser or any advertising to turn them from the
straight and decent policy which they ewe to their
readers. And if they are not sincere, nobody can
trust them. They are purchasable by anyone who
happens to be the highest bidder.
It is worth remembering that some advertisers in
this field are exceedingly skillful in applying pres-
sure. It's a bad field for any publisher with weak
entrails.
That pressure, however, ought to mean less than
nothing to any publisher who realizes the value of
really enthusiastic cooperation by readers. In their
hands is the real power. The exhibitor readers of
almost any trade paper in the field could break any
advertiser or group of advertisers in the business by
getting unitedly back of one or more publications
honestly conducted in their behalf.
That's a good reason why every Exhibitor who feels
that he is reading a decently conducted trade paper
should do more than merely read it. Should get be-
hind it and give it his genuine cooperation. If it is
in fact his paper, then it is a tremendous power for
his benefit. And he makes money for himself by
tying up with it to the limit.
But it shouldn't be assumed that a printed declara-
tion of independence means anything. It doesn't.
When you are undertaking to rate the trade papers,
you must do it on the basis of their personnel, plus
their acts and policies; not on the strength of what
they say about themselves, on the front cover or
elsewhere.
Going back to the question of advertising influence,
I can't refrain from quoting part of an editorial by
David Barrist, in the latest issue of The Exhibitor,
of Philadelphia:
"As to the argument that no journal which carries
advertising can be truly independent, that argument
can be dismissed with a few words. Every magazine
and every newspaper is supported by its advertising,
but no one will question the independence of our
great metropolitan dailies or of our quality maga-
zines like the Saturday Evening Post, or of even our
theatrical trade journals like Variety."
Right, Mr. Barrist. It isn't a question of adver-
tising. It is a question of personal integrity and
sincerity.
Next Week: Why the Deep Silence?
i
in
mwmm
Page 26
Exhibitors Trade Review
New Patheserials De Mille Signs Jetta Goudal
For Early Release To Play Opposite La Rocque
Unusual Array of Productions
Sets a New Pace in Serial
Features
Following the unusual demand of the box-
office for serials for the coming season
Pathe has outlined a program of serial pro-
duction that will keep this company far in
the lead in this field of motion picture en-
tertainment.
The Pathe organization is constantly on
the lookout for new fields of endeavor in
the serial line. Pathe has been the pioneer
in every new phase of serial production and
it is not surprising that its plans for the
coming season include things that are en-
tirely new.
The Patheserial "Idaho" is in its final
chapters. This serial struck a new note in
serial production in its story and locale. It
features Mahlon Hamilton and Vivian Rich
and is a story of the early gold rush days
in Idaho territory.
There are three new Patheserials in the
course of production to succeed "Idaho."
Each of these is entirely dilfferent. The
first, "Sunken Silver," now in its final cut-
ting stage, is a highly dramatic production
based on the Albert Payson Terhune story,
"Black Caesar's Clan." The second, on which
production started last week in Oklahoma,
is a tale of the wild-west show life with all
its romance and daily excitement. The third
is a dramatic and humorous story written
by John J. McGraw portraying the life of
a bush-league ball player.
"Sunken Silver," scheduled to follow the
release of the final chapter of "Idaho," was
directed by George B. Seitz in Florida. The
picture will feature Allene Ray and Walter
Miller supported by an all star cast con-
sisting of Frank Wunderlee as Milo Stan-
dish, Frank Lackteen as Rodney Hale, Ivan
Linow as Roke, Charles Fang as Sato,
Albert Roccardi as Conch Leader, and Gor-
don Bennett as Davy. The adaptation and
continuity are by Frank Leon Smith.
The wild-west show Patheserial is being
produced by C. W. Patton, who was also
the producer of "Idaho," "Ten Scars Make
a Man," "Way of a Man," "Leatherstock-
ing," and "Fortieth Door." These Pathe-
serials all met with unusual box-office de-
mand. Mr. Patton in making his new pro-
duction took his entire company from Cali-
fornia to Ponca City, Oklahoma, for loca-
tions. This place is the headquarters for the
famous Miller Brothers "101" Ranch Wild
West Show, the largest tented show of its
kind in the world.
At this ranch, which covers an area of
110,000 acres, scenes of the new production
will be made featuring Helen Ferguson and
Jack Mulhall. Part of the ranch includes
a huge herd of buffalo which will also be
used in the picture. Heading the supporting
cast of players are Eddie Phillips and Vir-
ginia Warwick. In addition to this the en-
tire equipment of the show will be used with
its hundreds of employees.
In the baseball serial, scheduled to follow
the release of the wild-west show Pathe-
serial, the exhibitor will be supplied with a
picture that will have a mass appeal. The
uppermost thought in the drawing cards in
the big leagues today is the New York
Giants. John J. McGraw, internationally
known baseball leader and manager of the
Giants, is the author of the story from which
the picture is being adapted.
The story deals' with baseball life and nar-
rates the development of a young bush-
leaguer into a player of national importance.
The picture is scheduled for release in the
fall when the baseball fever is at its height
Jetta Goudal, pronounced the "Cocktail of
Emotion" joined Cecil De Mille's stock
company and will appear in his "The
Coming of Amos," for Producers Dis-
tributing Corporation.
during the championship games. McGraw
and the Giants are actively co-operating in
the filming of the new Patheserial. The
Pathe producing unit is now traveling with
the Giants on the latter's tour of exhibition
games now being conducted at various points
in the South.
The baseball picture is being directed by
Spencer Bennett and the featured roles in
the professional cast will be enacted by
Allene Ray and Walter Miller. J. Barney
Sherry and Harry Semels have been engaged
for prominent parts in the support. Frank
Leon Smith adapted the story to the screen.
♦ * *
Grainger Viewed as "Hard-
Headed Business Man"
Following announcements that James R.
Grainger had joined Fox Film Corporation
as General Sales Manager in charge of the
company's American and Canadian business,
the Fox office explains it was Mr. Grainger's
ab:lity, and reputation as a "hard-headed
business man" that won him the post. The
statement says :
"The move in acquiring Mr. Grainger to
to head the sales force of the Fox organiza-
tion is in line with its other big plans for
the coming season as evidenced by the an-
nouncements emanating with convincing fre-
quency, from the home office of the organi-
zation.
"These announcements form an imposing
array and Mr. Grainger, as hard-headed a
business man as there is in the industry,
with his ear to the ground and an ability
to forsee the trend of the times and read
what they portend, was not long in convinc-
ing "himself that the Fox organization was
the company of the future. For this reason,
•when the right moment came, he had no
hes'tancy in signing with Fox."
On the other hand, Mr. Grainger says :
"If the boys in the field only knew what I
know about Fox for the coming year, they
would understand how glad I am to be asso-
ciated with a house that holds such a sales
wallop in its mitt."
Jetta Goudal, one of the shining lights
under the Paramount trade-mark and whose
contract still has some time to run with that
organization, has gone over to the DeMille
forces, according to an official announcement
from the DeMille Studio.
The announcement does not state how the
contractual barriers were overcome, but it
is a fact that Miss Goudal's contract with
DeMille went into immediate force yester-
day and her first picture under his inde-
pendent banner will be in the leading role
opposite Rod La Rocque in "The Coming
of Amos," a dramatization of Wm. J. Locke's
famous novel of the same title.
Jetta Goudal made a distinct personal hit
in "The Bright Shawl," "The Green God-
dess" and "The Spaniard," and was slated
for early stellar honors by Famous Players-
Lasky.
Prior to entering motion pictures, Miss
Goudal had a brilliant stage career, scor-
ing in such New York stage successes as
"The Elton Case," "The Hero," and "Simon
Called Peter."
Born in Versailles, France, and educated
at the Sorbonne, Paris, and at the Univer-
sity of Liege, Belgium, the lure of the stage
proved an irresistible magnet and she ran
away from home at the age of fifteen and
joined a barnstorming company touring
France, of which she soon became leading
lady.
The World War brought tragedy as well
as adventure into the life of the ambitious
and vivacious actress. She personally aided
many Belgian refugees to escape into Hol-
land and did heroic work in the cause ot
the Allies.
Miss Goudal is a vivacious French beauty
with a striking mimetic talent which will
have ample opportunity for expression in
the role allotted to her in "The Coming ot
Amos."
Mr. DeMille says of her : "She is a cock-
tail of emotion— a strikingly different, vi-
brant personality with the most amazing in-
terpretative range I have yet seen.
"The Coming of Amos" is a highly drama-
tic and colorful romance of the continent,
the locale the Riviera and the gay capi-
tals of Europe woven into a gripping tale
by the master story-teller, William J. Locke.
It will afford Rod La Rocque one of the
greatest roles of his career, while the lead-
ing feminine role should be the means of
placing Miss Goudal in the very front ranks
of screen actresses.
Paul Sloan, recently signed by Mr. De-
Mille, will direct "The Coming of Amos.
New Chicago Merger Shuts Out
Independents
Chicago, 111., April 7. — Asher Brothers'
lease on the Cosmopolitan Theatre, located
across the street from the recently opened
Capitol Theatre, has been taken over_ by
Cooney Brothers, owners of the Capitol.
Through the deal the Capitol will obtain the
productions of First National, Metro-Gold-
wyn-Mayer and Famous Players:Lasky.
Cooney Brothers are paying a premium of
$15,000 on the lease, or a total of $41,000.
The Capitol, since its opening, is said to
have used Independent films and did a capa-
city business.
On top of this announcement comes the
rumor that Balaban & Katz will now build
a house in the neighborhood.
April 18, 1925
Page 27
ilwaukee Gathering to Discuss Taxable Music
"Producer-Owned Theatre Menace" Strikes Opposition
A series of intensified business sessions
with the outstanding slogan being "The Men-
ace of Producer Theatre Extension," will
feature the big con vent5 on of the Motion
Picture Theatre Owners of America in Mil-
waukee next month.
All of the many moves made by the con-
vention commil.ee and others at the national
headquarters were reported to the meeting
of the national board of directors which
opened its sessions at the headquarters in
New York City Tuesday, April 7th, and con-
tinued in meeting for two days. These plans
were unanimously endorsed and accentuated
by the direct action of the board declaring
that this convention was to be a distinct and
specific mobilization of all independent forces
in the motion picture industry, with absolute
determination on the part of all concerned to
make it the real turning point which will
ultimately result in the consummation of all
of these independent elements.
A statement issued from national head-
quarters bearing upon the meeting and an-
ticipated developments is in part as follows:
"The motion picture industry is being con
vulsed with moves which will, if not checked
or, at least, controlled, result in a trustifica-
tion of the business far in advance of any
previous attempts or conceptions along that
line, and the independent forces are fully
aware of what is taking place and realize
the great necessity for definite action.
"Every independent theatre owner in the
United States, as well as every independent
producer and distributor, including all of the
State Rights distributors, have been invited
to the convention. The independent produc-
ers and distributors are to formally convene
in Milwaukee just previous to the opening
of the national meeting of the Motion Pic-
ture Theatre Owners of America, and com-
mittees have been appointed to work out such
plans and processes with producing and dis-
tributing forces as will bring about the prop-
er degree of cooperation to save the industry
from the elements of trustification row men-
acing it.
"These committees will report to the con-
vention and it is expected that these lines
of procedure will be of such a definite and
concrete character as to enable the theatre
owners in the convention to take such action
as will specifically cover every necessary
line of conduct and enable them to protect
their investments from the elements now en
croaching upon them.
"The only executive session of the conven-
tion will be that which will be devoted to the
election of a board of national directors."
Mr. J. H. Silliman, of the Wisconsin,
Milwaukee, convention committee, was pres-
ent at the meeting of the board and reported
on the elaborate entertainment which is to
be provided for the ladies attending the con-
vention. This entertainment will be confined
exclusively to the ladies, as others attending
the convention will be expected to give all of
their time to the transaction of the very im-
portant business which will be brought be-
fore it.
In order that there may be sufficient time
to take care of this business, arrangements
have been made to extend the session for
one day, so as to make the convention cover
four days.
This convention, it is believed, will en-
tirely solidify all of the independent forces
and give that measure of business encour-
agement to independent producers and dis-
tributors and State Rights people as will en-
able them to continue in business and thus
supply the theatre owners of the nation with
acceptable pictures and prevent, through that
system, the trustification of the industry."
Those present at the meeting were :
R. F. Woodhull, Dover, N. J.; ' W. H.
Whitehurst, Baltimore, Md.; W. W. Watts,
Springfield, 111.; J. H. Silliman, Milwaukee,
Wis.; Sydney S. Cohen, New York; Harrv
Davis, Pittsburgh, Pa.; A. A. Elliott, Hud-
son, N. Y. ; M. E. Comerford, Scranton, Pa.;
Ernest Horstmann, Boston, Mass.; Martin G.
Smith, Toledo, O. ; L. M. Sagal, New Haven,
Conn.; John A. Schwalm, Hamilton, O.;
Joseph Walsh, Hartford, Conn.; A. Julian
Brylawski, Washington, D. C. ; E. M. Pay,
Providence, R. I., and National President
M. J. O'Toole, New York City.
N. Y.-N. J. Exhibitors Forming
Independent Buying Combine
Exhibitors of New Jersey and New York
states have held their first meeting with a
view of forming their own independent buy-
ing organization. With an attendance num-
bering 25 representatives' of chain houses,
the first session, held Friday at the T. O. C. C.
headquarters, a working agreement was dis-
cussed. Lou Blumenthal, of the Herring &
Blumenthal chain of theatres, and Lee Ochs
and Sterns of New Jersey, were leaders.
Part of the plan is to formulate an agree-
ment with Warner Brothers as one of the
independent producers, whereby the theatres
represented will receive their first-run pro-
duct. The plan as outlined practically
makes producers who are willing to co-
operate working partners of the exhibitors.
U. A. Re-elect Directors
At an annual meeting of United Artists
held Wednesday, the following directors
were re-elected for the coming year:
Joseph M. Schenck, Hiram Abrams, Den-
nis F. O'Brien, Maurice Cleary and A. H. T.
Banzhaf.
M. J. O'Toole Urges Theatre
Owners to Refuse All Tenders
from Music Publishers
Cooperating with President A. B. Momand
of the Motion Picture Theatre Owners of
Oklahoma, National President M. J. O'Toole
of the Motion Picture Theatre Owners of
America sent recently to the executive heads
of all state and regional theatre owner
bodies a letter urging them to communicate
with all exhibitors in their respective terri-
tories and request that they refuse all tenders
of taxable music from publishers and ask to
have their names taken off the music pub-
lishers' list.
Mr. O'Toole's letter in this relation
follows :
"The Motion Picture Theatre Owners of
Oklahoma, through President A. B. Mo-
mand, have communicated with the Ameri-
can Society of Composers, Authors and Pub-
lishers requesting that no music be sent to
the Theatre Owners in that state whicn
may be issued by any member of the Society
and is taxed, as they desire to play only
tax free music in their theatres. They also
request the Society to have its members
take the Theatre Owners' names off their
mailing list.
"Frequently the tender of taxed music to
Theatre Owners by the Publishers and oth-
ers of the Music Society is a bait to Theatre
Owners. They want only tax-free music
but orchestra leaders and others are lured
into playing the taxed music without reallv
meaning to do it. This move is used to in-
trigue the Theatre Owners as representa-
tives from the Music Trust visit the thea-
tres to which this music is sent and if the
same is played a summons and suit follow.
"It would seem advisable under the cir-
cumstances to take the same action in this
relation as the Theatre Owners of Okla-
homa did and have the Theatre Owners m
your State request the Music Trust Mem-
bers to take their names off the mailing
list and discontinue sending them music.
"I am sending nerewith copy of Mr. Mo-
mand's letter in this connection so that you
will fullv understand his plan which I be-
lieve will be very effective when carried
(Signed) M. J. O'TOOLE,
President.
Irvin Willat, Paramount producer, directing Lo.'s Wilscn and David Dunbar in a
scene of Emerson Hough's "North of 36," which was made in Texas. In background
may be seen part of 4,000 herd of long-horn cattle that play an important part.
George Arliss is greeted by young Ben
Alexander, featured player in First Na-
tional's "Frivolous Sal," Ben Alexander
hopes that he may one day attain the theatri-
cal stature of the star of "Old English."
Did you know that Pola is an accomplished sculptor? Well here she is modelling
in clay. Some of her work appears in the sets used for "The Charmer" which
Sidney Olcott has produced for Paramount, and now enjoying a Broadway run.
Look 'em over. Left to right: Charlie Chaplin, Doug and Mary, Joe Schenck,
and standing, Dennis O'Brien, Robert Fairbanks, Hiram Abrams and Syd Chaplin,
all members of this club — United Artists Corporation. Partly a family reunion, too.
Another nephew for "Charley's Aunt."
Syd Chaplin acted as "auntie" to a lot of
kids when the Producers Distributing Cor-
poration picture played at Grauman's Mil-
lion Dollar Theatre m Los Angeles.
All Players — not only of roles for the silver screen. The musicians are Creighton Hale, the organizer, appearing in Metro-Gold-
wyn's "The Circle," Charles Parrott, Earle Kenton, Roy Yaconeli, Crawford Kent, Robert and Neely Edwards.
April 18, 1925
Page 29
Mae Busch's Daddy came all the way from
Chevrolet coupe? "Oui, oui, merci," said Edwin Carewe, of First National, when
his daughter asked for one, and here he is presenting it to her on her birthday.
All aces. Anyway
they should be,
the way Doug
smashes them
over the net when
he isn't busy mak-
ing pictures for
United Artists.
Working on the Railroad. Erich von Stroheim, celebrated Metro-Goldwyn direc-
tor, stopped at a section while making "Greed," and disclosed the fact that he
had worked there as a laborer twelve years ago. Times have changed since then.
On Location for "Sunken Silver," the new
Patheserial now being produced at Miami by
George B. Seitz. Allene Ray and Walter
Miller are the featured players in this film.
Page 30
Exhibitors Trade Review
Warner Brothers to Make Forty 30,000 To Appear
Features During 1925-26 Season In Wildwest Serial
Mammoth Production Program
Will Double Last Year's
Output
With the announced intention of provid-
ing exhibitors with a background of pic-
tures for their 'theatres so tha> they do
not have to sign up on snap judginent, or
go into combines so as to be sure they
can obtain product, Warner Bros, stated
today that they would make 40 Warner
pictures during the 1925-26 season.
This just doubles the program of the
season drawing .to a close and adds four-
teen to the program announced two weeks
ago by H. M. Warner upon his return
from the coast.
'With the biggest season in our history
just ahead of us," said Mr. Warner, "we
found after announcing we had prepared a
program of twenty-six productions, that
many exhibitors who wanted to play our
pictures were fearful that if they did not
buy others in the dark or join in with
booking combines, that they would be un-
able to fill out their playing dates.
"We decided to help these men out and
have changed our production schedule so
that they can be assured of 40 high-class
productions made from the best stories,
by the best directors and with the best
players that it has been possible to obtain.
With these 40 as a backbone, and with
the programs announced by other indepen-
dent companies, there is no need for any
exhibitor to be alarmed regarding his play
dates for the coming season, or to rush
in and buy through booking combines or
in a stampede sales effort.
QUALITY WAS RECOGNIZED
"From the start, Warner Bros, have
made consistently good pictures. I think
everyone will admit that. We have pro-
gressed slowly but surely, both in the
quantity of our product and its quality.
The best evidence of this is that with only
IS pictures in the 1923-24 season, six of
these were selected as the best 52 pictures
of the year, — an extraordinary high per-
centage.
"We are set this year for our supreme
effort in high class production. No studio
on the Coast is better equipped than our
own. We have everything to deliver the
goods. We are prepared for action and
we intend to carry out every promise we
make.
"We have twenty stars under contract.
Look them over — John Barrymore, Marie
Prevost, Monte Blue, Svd Chaplin, Irene
Rich. Louise Fazenda, Rin-Tin-Tin, Low-
ell Sherman, Patsy Ruth Miller. John
Patrick, Dorothy Devore, Kenneth Harlan,
Matt Moore, John Harron, Clive Brook,
Willard Louis. June Marlowe, John Roche,
Huntley Gordon and Gayne Whitman.
"Among our directors are such men as
Ernst Lubitsch, Harrv Beaumont, William
Beaudine, Millard Webb, James Flood,
Roy Del Ruth and Herman Raymaker,
Alan Crosland and George Hill.
"Our scenarists consist of Hope Loring
and Louis Lighton, Darrvl Francis Zan-
uck, Julien Josephson. Bess Meredyth,
Charles A. Logue and C. Gardner Sullivan.
"Other high-class players, directors and
scenarists are under call if we need them.
We also have a library of the best adver-
tised novels and plays carefully selected
during the last year. So it is plain that it
will be no trouble for us to turn out forty
pictures of the calibre that have been
proven successes in the past — and even
better.
"I can only add that 'Playing Warner
Bros. Forty Profit' pictures next season
will be the very best bet that any exhibitor
can buy. Watch our trade and newspaper
advertisements for the line-up."
Sam Taylor Signs Contract
To Direct Lloyd
Sam Taylor, who for the last three years
has directed the Harold Lloyd comedies in
association with Fred Newmeyer, yesterday
signed a contract with the Lloyd Corpora-
tion to direct the comedian's next produc-
tion, first under his new releasing arrange-
ment with Paramount.
Negotiations with Taylor were concluded
by John L. Murphy, production manager of
the Lloyd Corporation, and at the same time
he made arrangements to lend Newmeyer to
one of the big producing companies tc- direct
a comedy special, announcement of which
probably will be made in a few days.
Taylor, in addition to heading the Lloyd
scenario staff, has been associated in the
direction of all the comedian's features. At
twenty-eight he is not only one of the young-
est directors in the industry, but one of the
most promising. His entire film career has
been virtually in affiliation with the Lloyd
unit and his progress has been rapid in the
five years he has been with the comedian.
He joined the organization as a "gag" man
on "Number Please." He headed the scenario
department in the making of "Sailor Made
Man," "Never Weaken," "Grandma's Boy,"
and "Dr. Jack," and has directed "Safety
Last," "Why Worry," "Girl Shy," "Hot
Water," and "Rah! Rah! Rah!" in con-
junction with Newmeyer.
Chicago, 111., April 9 — Spring and summer
are to see a new type of stage show on the
stages of Balaban & Katz theatres this year.
An augmented stage production department
is building a series of' extravagant numbers
each involving scores of people, novelty cos-
tumes, comedians in original sketches, new
and interesting uses of color, electrical novel-
ties on a scale never attempted outside of
the biggest Broadway revues.
The spirit of syncopation, gayety, swift and
flashing modernity, is to dominate these
stage shows which will share honors on the
programs with the film features selected from
the output of the largest film producers. An
immense number of spectacle-curtains, rich
in color and invention are being prepared,
and a unique device by which these w 11 be
used alternately as screens for motion pic-
tures and backgrounds for stage extravagan-
zas has been worked out.
Balaban & Katz have perfected the blend-
ing of screen and stage art and the ease with
which scenics done in color-photography
change into glowing stage, settings with real
Pathe Film of Wildwest Round-
Up Will Picture Visiting
Attendance of Oklahoma
Word comes from Ponca City, Oklahoma,
where the Patheserial company is at work
on a new wild-west show serial production
that between twenty-five and thirty thousand
people will take part in some of the scenes
of the new chapter picture. The occasion is
the annual round-up of the Miller Brothers
"101" Ranch. It is estimated that this num-
ber of people attend this affair each year,
and the rodeo has been skillfully worked
into the story of the production.
In addition to this thousands of people
will appear in the scenes that depict the land
rush of 1893 when that territory was opened
to homesteaders. The Miller Brothers, who
are closely co-operating with C. W. Patton
in the making of - the Patheserial, took part
in this rush. In fact, this event marked the
beginning of the famous "101" Ranch which
now covers 110,000 acres.
The natives of Ponca City and the sur-
rounding territory are taking the making
of the Patheserial as an event of consider-
able importance to that section of the coun-
try. Visitors are traveling for miles to the
Miller Brothers Ranch to see the moving
picture company in action. Helen Ferguson,
who is being featured in the production op-
posite Jack Mulhall, has become the subject
of much newspaper copy. The newspapers
are particularly interested in the style of
clothes worn by the motion picture star and
devote much space to the details of her
gowns and costumes.
One of the strong points in the coming
Patheserial is the number of animals that
will be used in the picture. The large herd
of cattle on the "101" Ranch will serve as a
background. The animals that will be actu-
ally used in the picture consist of a special
herd of four thousand cattle, five elephants,
seventy-five horses, five bears, lions, ost-
riches and a herd of one hundred bison.
actors, s'ngers and dancers is promised to
be remarkable.
It is announced that both the Chicago and
Tivoli/ theatres will share in giving these
productions their premieres. Each week a
totally new and lavish production will be
presented and both the great downtown thea-
tre and the beautiful South Side house w 11
introduce novelties for the first time. These
productions will be seen at the Riviera also.
% ^ .
To Produce Peggy Joyce Film
At the P. A. Powers offices, 723 Seventh
Avenue, there came into being this week an
organization to be known as Celebrity Pic-
tures, Inc. The Powers offices say:
"The new contract has a production pro-
gram outlined and the necessary financial
strength to place it among the foremost pro-
ducing enterprises of the industry.
"The Peggy Hopkins Joyce picture, from a
novel by Cosmo Hamilton, will be in work
during the coming week and is to be the
first presentation sponsored."
B. & K. Introduce Lavish Stage
Features in Chicago Houses
April 18. 1925
Page 31
NEXT WEEK
HERE
Announcement
of a
New Daily
Trade Paper
Page 32
Exhibitors Trade Review
Picture Stars Open
Pacific Air Line
Los Angeles, Calif., April 8. — The Los
Angeles-San Diego Air Line was officially
opened by a group of motion picture stars
.who made the first trip in the three large
cabin passenger planes. Planes from the
Army and Navy acted as escorts for the
trip. The crowd of spectators that attended
the take-off in Los Angeles was only ex-
ceeded by the crowd that met the planes in
San Diego.
The stars occupying seats on this trip in-
cluded Robert G. Vignola, the director ;
Pauline Garon, who recently returned from
Europe ; Belle Bennett, Fred Windemere,
Vera Reynolds, one of Cecil B. De Mille's
stars, Shannon Day, Creighton Hale, Mar-
jorie Daw, Jane Post, Hedda Hopper and
others.
Lieut. B. H. Wyatt of the squadron de-
tailed from the Navy to escort the planes
brought with him two carrier pigeons from
the Naval base in San Diego. Vera Reynolds
and Pauline Garon attached notes to their
legs just before the take-off. It was found
that the pigeons reached San Diego a half
hour in advance of the planes which covered
the distance in ninety minutes.
The visitors were received in San Diego
by the Mayor and Chamber of Commerce
and they were entertained at luncheon before
the return trip, which started at four and
ended without incident in Los Angeles at
five-thirty.
Seitz Returns to New York
George B. Seitz arrived in New York this
week following the completion in Florida
of "Sunken Silver," his final serial for Pathe.
With this chapter play finished director
Seitz terminates his affiliation with Pathe
and will shortly announce his plans in the
field of feature length production which he
is about to enter.
Bromberg Accepts Pettijohn's
Challenge in Atlanta Dispute
Issues Statement Regarding
Withdrawal of Independents
From Film Board
Arthur C. Bromberg, of Progress Pictures,
Inc., has been quick to accept the challenge
issued by C. C. Pettijohn in h's recent state-
ment regarding the withdrawal of three In-
dependent companies from the Atlanta Film
Board of Trade.
Progress Pictures is one of the three com-
panies whose action has caused quite a stir
in mot'on picture circles. Mr. Bromberg has
issued a statement in which he calls specific
attention to several of Mr. Pettijohn's state-
ments. One of them is that "neither the
Hays organization nor any other organiza-
tion has any power over the Film Board
of Trade " Mr. Bromberg also states that
as general counsel for the Boards, Mr. Petti-
john should be aware of the fact that Pro-
gress Pictures has never used the so-called
"uniform contract."
"His Excellency, the General Counsel,
would do well to inform himself as to what
distributors are using the uniform contract,
since he covers so much latitude in his
statement," says Mr. Bromberg. "Progress
Pictures has never used the uniform con-
tract,"
Continuing Mr. Bromberg says, "Mr. Petti-
john should know h's case before he attempts
to extricate his organization from an embar-
rassing position. He denies that the Hays
organization or any other organization has
any power over the Film Boards of Trade,
and yet I know, since I have been a member
and an officer of the Atlanta Film Board of
Trade, serving on the Arb'tration Commit-
tee, that specific instructions for the func-
tioning of the Board come from the office
of the Film Boards of Trade in the Hays
organization at 469 Fifth Avenue, New York
Here is a queer one. Elmer Pearson, vice-president and general manager of Pathe,
Inc., and Hal Roach trying to fit into some of the unusual props that is to be used
in a coming "Our Gang" comedy. Imagine what a grand piano would look like here.
City. More than that, as a member and an
officer of the Atlanta Film Board of Trade,
I know that on various matters that have
ccme up for handling, a final ruling and
dec sion was rendered only after the indi-
vidual branch managers here in Atlanta re-
ceived instructions from their respective exe-
cutive offices in New York specifying in
what manner and to what end they shouItT
vote.
"Is there any exhibitor who does not know
that the Film Boards of Trade function
under the direct supervision of the Hay's
organization? Is there any exhibitor, inde-
pendent or otherwise ; or any distributor,
independent or national ; or is there any pro-
ducer, large or small, who is not fully aware
that the Film Boards of Trade came into
being only after the Hays organization was
launched ; and after it became powerful
enough to insure the successful functioning
of the Film Boards of Trade?
"Is it not significant that producer-distri-
butor members of the Hays organization
were called upon to give their approval to
the formation of the Film Boards of Trade
before these boards were organized ; and is
it not equally significant that when these
Film Boards of Trade were organized the
national producer-distr'buting organizations
who are members of the Hays organization
instructed their branch managers to affiliate
with the Boards?
"It is true that the Boards could do much
constructive work; it is distressingly true
that they have done but little of a construc-
tive character. A real opportunity for ser-
vice might rest with the Arbitration Com-
mittee, save that under the rulings from the
Film Boards of Trade in New York, ac-
cording to instructions issued on February
17, 1925, 'the Board of Arbitration shall have
no power to adopt or apply any rule which
shall be at variance with any of the provi-
sions of the contract between the parties or
the rights and obligations of the parties
thereunder,'
"Notwithstanding this rule it seems to be
the practice of many of the Boards of Arbi-
tration to wholly disregard the provision in
the uniform contract which says, 'No pro-
mise or representations have been made by
either party to the other except as set forth
herein.' In other words, any misrepresenta-
tion made by a salesman, when such misrep-
resentation is not embodied in the contract,
c«nnot be acted upon by the arbitration-
board. Is that arbitration?"
Hearst and Schenck Form
Radio Combine
Los Angeles dispatches announce that Wil-
liam Randolph Hearst, publisher and Joseph-
M. Schenck, picture producer, joined hands
in a new broadcasting combine. They will
build four powerful stations at a cost of
$1,000,000. Three cities have already been
selected : New York, Chicago and Los An-
geles. The fourth is to be decided upon.
Bonyun Vitagraph Comptroller
Announcement was made this week of the
promotion of Walter Bonyun to be Comp-
troller of Vitagraph Co. Mr. Bonyun has
been with the Vitagraph Company of
America for about twenty years and has'
filled the post of auditor for some time
April 18. 1925
Page 33
Current Product Mediocre — Big Three
Trying to Corral Industry — Hays
Earnest But Members Not— Trade
Paper Leadership Needed
Says O'REILLY
AT the meeting of the Associated Mo-
tion Picture Advertisers at the Cafe
Boulevard, New York, April 9, Charles
L. O'Reilly, President of the Theatre Own-
ers Chamber of Commerce, exploded some
verbal bomb shells that had the hard-boiled
assemblage sitting up straight and looking
serious.
Perhaps some of those present expected
seme talk from O'Reilly that would mean
little. Perhaps they expected the usual
rather inane compliments about the "brains
of the industry." But two seconds after
the blonde, fighting Irishman opened up, they
knew they would hear some truths. Truths,
well known to all who are in the least
posted upon conditions in the industry, but
truths that are too often -camouflaged or
hidden behind a smoke screen of empty ver-
biage.
Why Big Circuits Left
Mr. O'Reilly first explained how it hap-
pened that the big theatre circuits split de-
finitely with the organization which he leads
so courageously. It was because of the dif-
ficulties with the operators' union.
The gentlemen of the projection booths
demanded a 50 per cent increase, and these
large circuits granted them an increase of
22J/2 per cent. Th's for the purpose of
forcing the other and smaller members to
meet like demands and burden themselves
further with exorbitant projection cost.
So it happened that the big circuits
and the T. O. C. C. severed their connec-
tion. It had become apparent that the
big fellows were not in accord with the
ideals or purposes of the organization.
Subsequently O'Reilly's organization gained
a complete triumph and adjusted matters
with the union by giving a raise which
ranged from 7y2 to IS per cent.
Product Worse Than Mediocre
From this point he spoke of the "Greater
Movie" season which has recently received
an impetus. He said boldly and bluntly that
if exhibitors are to be enabled to regain
the affections of those thousands that have
fallen before the lure of the radio, they
must be provided with better pictures.
"The recent product has been worse
than mediocre," said Mr. O'Reilly, adding
that there have been only six outstanding
photodramas this season.
He put this question squarely up to the
producers, and added that if it had not been
for the reduction of the tax there would
have been a deficiency in many treasuries.
Reports show that theatres have been play-
ing to fewer people and lesser grosses than
formerly.
Uniform Contracts
O'Reilly stressed the fact that there is
a strong attempt being made by a few
within the industry to safely "corral a
great industry."
Nor did he mince matters or leave these
few unnamed. He mentioned the First Na-
tional organization with its three hundred
theatres. Famous Players w'th their six hun-
dred and Metro whose holdings number from
a hundred and twenty-five to one hundred
and fifty theatres.
He mentioned the fact that the new form
of contracts would contain clauses that <.ral
promises, etc., were not to hold. In other
words you cannot believe what the salesmen
tell you by word of mouth. But he con-
tinued to say, as he looked the publicity
men straight in the eye, that the written
promises contained in announcements, ads,
inserts and so on would have to be nearer
Charles L. O'Reilly, President, Theatre
Owners Chamber of Commerce, whose
membership represents six hundred thea-
tres in New York City and vicinity.
the truth. If not, the T. O. C. C. would
■bring the matter up as a basis for claims.
Spineless Independents
Nor did the Independent Producers es-
cape the scathing tongue of the speaker.
He referred to them as spineless, and
ascribed some of the intolerable condi-
tions existing within the industry to their
lack of purpose, shilly-shallying, and spine-
lessness.
He urged that they have a definite ob-
ject, that they take a strong stand together,
that they become aggressive, and not
merely stand first on one foot then on
the other apparently waiting to see what
would happen.
At present they appear satisfied to take
the few crumbs in the way of spare play
dates that are thrown to them after the
exhibitors are stampeded into booking the
product of the others.
Sinister Methods
He cited several examples of the meth-
ods that are being used at this time. Re-
cently, he said, a leading independent was
forced to establish his own laboratories
for the simple reason that the laboratories
that were handling his film deliberately
held up prints.
Day after day this producer was
promised his prints. But they never were
delivered, and finally he investigated and
found that there was a deliberate schrme
afoot to deprive him and those exhibitors
who depended upon him for their product.
Adolph and Marcus
He was one of a committee that sat
down with Adolph Zukor when he signed
an agreement that he would not purchase
or build theatres— EXCEPT— (and here
he paused to explain that hereafter the
T. O. C. C. would have adequate brains
in its legal representation) where Mr.
Zukor was "shut out." This was 'the
"trick" in that agreement.
With a wave of his hand Mr. O'Reilly
recalled to the assemblage how Mr. Loew
had arisen at Cleveland to announce that
he was "first, last and always an exhibitor."
Mr. O'Reilly's gesture indicated that no
further comment was necessary on this
question.
Hays in Earnest
O'Reilly complimented Will Hays on
some of the things which he and his or-
ganization have accomplished. "There is
no doubt that Mr. Hays is in earnest,"
said he, "and there is no doubt but that
some others in his organization are NOT
in earnest, and that some of them are
frightened, confused and do not know
where they are going, there is also no
doubt."
Freedom of Press
He scored the attempt to subsidize and
control the trade press of the industry.
He pointed out that by endeavoring to
control the freedom of this press by the
granting of inserts and other advertising
the companies were doing themselves
great injury, and that for exhibitors such
action, if successful, spelled ruin.
He said that exhibitors looked to the
trade press for leadership and protection,
and urged that it throw oft the shackles
which seem to be binding it to certain
interests, and take a definite and aggres-
sive stand against the abuses which are
now prevalent.
O'Reilly Declares Himself
There are some 300,000 persons at pres-
ent earning an honest livelihood from this
industry. If present methods are permitted
to continue that number will be reduced
by half, and that half will be put on a
hand-to-mouth basis so far as . earning
power is concerned.
He pointed out that exhibitor after ex-
hibitor having invested his substance in a
theatre, was forced out by what baseball
fans call a "smart squeeze play."
He said that his organization under the
banner of "Confidence and Cooperation"
would endeavor by ev^rv means within its
power to remedy conditions from the in-
side, but, said he. "if this fails we will
take the matter to the courts, and we
shall be represented by the very finest
legal talent we can procure."
Page 34
Exhibitors Trade Review
OToole Scores In
Music Tax Plan
National M. P. T. O. Head Gets
Patents Committee Named
To Help Legislation
A special committee from the Patents
Committee of Congress has been named in
conformity with the suggestion of President
M. J. O'Toole of the Motion Picture The-
atre Owners of America, made to the mem-
bers of the main committee during the hear-
ing on the Perkins Copyright Bill in Wash-
ington on January 22, 1925.
Mr. O'Toole was testifying before the
Committee in opposition to the bill, present-
ing the side of the Motion Picture Theatre
Owners against the payment of the unfair
Music License Tax, when he suggested that
conferences be held in the interim between
Congressional sessions of all interested par-
ties so that Congress could with reasonable
certainty frame a new copyright law at the
next session which would be equitable in
every way.
Chairman Florian Lampert and other
members of the Committee agreed that such
conferences would be productive of good
results and named a special committee to
handle the same. This sub-committee will
hold meetings and invite every interested
party to present their views so that the new
copyright bill will fit into every requirement
of the Nation and inflict no hardship on
any person or interest.
Mr. O'Toole has arranged to have, the
Motion Picture Theatre Owners side com-
pletely presented to the committee in con-
crete and definite form. Other interests to
be heard include the music and song writers
and publishers, newspaper and magazine pub-
lishers, book dealers and publishers, authors,
writers and organized labor.
These conferences it is believed will solve
the music tax problem for Theatre Owners.
In the stress and hurry incident to the many
pressing National problems presented during
a Congressional session the members of
Congress are not able to give the necessary
detail attention to all questions and as a
result some important matters are unavoid-
ably missed. With definite work in hand and
nothing else to engage them of an official
nature, careful and detail attention can
be given to these copyright conferences.
The members of the special sub-committee
to meet with Theatre Owners and others on
the Music Tax proposition and other ele-
ments to be included in the new Copyright
Law are :
Congressmen Florian Lampert, of Wisconsin;
Frank E. Ried of Illinois ; Randolph Perkins, of
New Jersey ; Sol Bloom, of New York and Fritz
S. Lanham, of Texas.
Harry E. Scherf, clerk of the Patents Committee,
has notified Mr. O'Toole of the naming of the spe-
cial sub-committee. The time and place of the
meetings will be indicated later.
Mr. O'Toole has communicated to the secretaries
of the State Organizations in which Congressmen
in question reside and urged them to supply them
with all the information in their possession so as
to facilitate their labors at the conferences.
% ' $ '
School Board Buys Pacific
Studios for College Site
San Mateo, Calif., April 7. — -The board of
directors of the San Francisco Motion Pic-
ture Corporation determined to sell the prop-
erties of the old Pacific Studios.
Following the announcement, the San
Mateo school board has decided to buy the
properties, to be used for a site for a college.
The purchase price was $200,000.
King Vidor, visiting New York, added an-
other successful production to his list of
Metro-Goldwyn-Mayer hits with "Wife of
the Centaur," Cyril Hume's novel.
Three Detrimental Bills Die
In "Show Me" State
Kanras City, Mo., April 8. — With the Mis-
souri legislature due to close late this week
three exceedingly detrimental bills will die
the inglorious death which has befallen
similar measures in previous sessions of the
"Show Me" legislature. They are the cen-
sorship, Sunday closing and standing room
bills. The sister bill to the senate standing
room bill was killed three weeks ago, but
the senate bill has remained intact in com-
mittee.
The fact that the measures are perishing
in committee does not detract one whit from
the credit of victory due exhibitors. The
same day on which the Sunday closing bill
was recommended for passage Missouri and
Kansas exhibitors got busy. As a result,
virtually every metropolitan newspaper in the
territory denounced both the censorship and
Sunday closing bills. The Sunday closing
bill never has been engrossed, while the
other two measures never even were recom-
mended. It is the consensus of opinion now
that none of the measures was little more
than "shakedown" bills. The legislature has
been in extra sessr'on nearly three weeks.
* * *
Loew's Toronto House Clears
$73,000 Profit in Year
Toronto, April 8. — Theatrical conditions in
Toronto, Ontario, are excellent, judging by
the reports of the annual meeting of Mar-
cus Loew's Theatres, Limited, Toronto,
which was held April 2 with President O. B.
Sheppard as chairman.
Announcement was made that profits on
1924 operations amounted to $73,000 after re-
tiring $43,000 of the first mortgage bonds and
also redeeming $38,000 of the second mort-
gage securities. The company is concentrat-
ing on the retirement of the whole issue of
second mortgage bonds, the intention being
to redeem a total of $100,000 bonds during
1925.
It was stated at the annual meeting that
there were some back dividends in arrears,
prior to the past two years, but the legal
opinion was obtained that the company could
not meet these arrears until the redemption
of the first mortgage sinking fund bonds.
This will be taken care of during the present
year, it is believed. The board of directors
of the Toronto company was re-elected with-
out change.
Paramount to Hold
Unique Comvention
First International Distribution
. Gathering Set for April 16
The first big international convention of
the Paramount Department of Distribution
will be held at the Hotel Roosevelt, begin-
ning April 16, under the general direction
of Sidney R. Kent, general manager of
Famous Players-Lasky Corporation.
One of the notable features of this con-
vention is the fact that Paramount, appreciat-
ing the importance of the widening foreign
market, has invited each of its foreign rep-
resentatives from nearly every country in
the world to attend the convention, which
will open in New York for five business
sessions and be continued in Los Angeles
April 25, with the attendance of the western
sales forces and Paramount West Coast
studio officials.
The personnel of the convention in New
York w'll consist of four hundred members
of the department of distribution, including
home office executives, all eastern sales
forces, foreign representatives and eastern
studio officials. There will be addresses by
Adolph Zukor, Jesse L. Lasky, Sidney R.
Kent, E. E. Shauer, Harold B. Franklin,
George W. Weeks, Harry G. Ballance, John
D. Clark and others.
On Thursday, April 16th, the convention
will open. Saturday afternoon will conclude
the business sess'ons with a banquet Satui-
day night. Sunday there will be further
meetings in the event that all business is not
concluded Saturday. Monday will be de-
voted to individual meetings in the Para-
mount home office and Monday night, about
seventy-five members of the convention will
depart for Los Angeles.
* * *
John B. Rock Celebrates His
Wedding Anniversary
John B. Rock, general manager of Vita-
graph, returned to his office in Brooklyn
Wednesday, after a several days' visit in
Chicago. It was in Chicago that Mr. Rock
was married and the trip was made primarily
to celebrate his nineteenth ann.versary at
the scene of the nuptials.
The Vitagraph executive took occasion
also to confer with J. M. Duncan, personal
representative, and John A. Steinson, branch
manager in Chicago, on plans for the dis-
tribution of future Vitagraph product and
other subjects of interest to the company.
He returned to the east well pleased with
the results of his trip.
% 4s ■
Manager's Cool Head Prevents
Panic in Los Angeles House
Los Angeles, Calif., April 8. — Prompt and
cool-headed action on the part of Robert
Blair, manager of the Rialto Theatre, pre-
vented a panic la^st night. A blaze broke
out on the roof of the building and the
smoke was overwhelming outside when the
manager summoned two policemen. The trio
quietly walked through the house and asked
the patrons to leave the theatre. The theatre
was two-thirds filled but the patrons left
quietly before they really learned that the
house was on fire.
Quick action of the fire department ex-
tinguished the flames before the fire spread
to the interior.
April 18. 1925
Page 35
Submerged City Off
Tunis To Be Filmed
Discovery off Coast of Tunis
Brings Order for Film
Search for Feature
Reports of the discovery of a submerged
city 35 feet undersea off the coast of Tunis
in the Mediteranean, brought an order for
investigation yesterday from Earl Hudson,
production supervisor of First National Pic-
tures, in view of its possible bearing on his
projected picturization of the mythological
story of Atlantis.
Should the finding reported in news dis-
patches from Rome bear up under the check
of First National representatives in Italy,
Hudson declared the filming of the sea
scenes of his production of "Atlantis" will
be located on the exact spot.
Hudson believes that the interest shown by
the public in "The Lost World," which he
produced for First National with Watterson
R. Rathaker from Conan Doyle's novel of a
search, in South America for a region of pre-
historic monsters, opens tremendous possibili-
ties for film drama based on disputed theo-
ries of science.
"From what I have learned about research
work on 'The Lost World' and 'Atlantis' I am
becoming convinced that the most outlandish
myths of pagan races have some foundation
in fact," said Hudson. "Time has swelled and
garbled the original facts out of all semblance
to reality but the germ of truth remains as
scientific explorations are now foreshadowing.
"I had originally planned to film scenes for
'Atlantis,' the script of which I am now
adapting off the Azores. The new location re-
ported from Rome grooves better with our
plans for several reasons. One is that the
sunken city is only 30 feet below sea level,
which enable our actors and technicians to
work under water without too great a strain
and with an effect that even the depth of
several leagues could not surpass.
♦ $ $
Cecil B. DeMille Joins
Hays Organization
Expressing confidence in the work and ac-
tivities of Will H. Hays, Cecil B. DeMille
this week announced that the newly formed
Cecil B. DeMille Pictures Corporation had
joined the Motion Picture Producers and
Distributors of America. This is more
commonly known as "the Hays Organization."
Because Mr. Hays and his policies have
been the subject of much recent pro and con
argument, Mr. DeMille's reasons for joining
with the "big little man" of motion pictures
are considered significant.
'I shall be most happy to support Mr. Hays
until such time as it becomes evident that he
and his organization are not fulfilling the
part I feel they can play in the advancement
of the photoplay," said Mr. DeMille. "Cer-
tainly he has done splendidly in the direction
of creating added public confidence in our
great industry. There is great need in this
business for a central clearing house of ideas
such as he has established to a commendable
degree. Mr. Hays has a very difficult job. He
will always be subject to criticism just as is
the case with the President of the United
S.tates or any other man who makes definite
contact with strong national forces."
* * *
Fox Quits Program Films
William Fox claims he is through with
program productions. According to a state-
ment issued last week, he will make nothing
but special features for the 1925-26 season,
beginning in August.
Melodramas Take Lead in
F. B. O.'s Summer Schedules
The waning of interest in sex produc-
tions and society dramas of Sophistication
and the rapidly growing vogue of action
melodramas now in public demand all over
the country finds the F. B. O. Studios main-
taining a full-time schedule in which pro-
ductions of the latter type are occupying the
attention of its executives and stars. April
and May, from present indications, promise
to be the busiest period of the year at F.
B. O.
Having completed "That Devil Quemado,"
in which he portrays a romantic character
for the first time, Fred Thomson has em-
barked on his third Western product on for
F. B. O., "The Bandit's Baby." James Ho-
gan is directing. The story is an original
by Leete Renick Brown.
Despite an accident which kept Evelyn
Brent confined to her Hollywood home for
several days she will complete "Alias Mary
Flynn" on time, according to B. P. Fine-
man, F. B. O. general manager, under whose
personal supervision the play is being pro-
duced. Ralph Ince is directing this crook
melodrama by Edward J. Montagne and Fred
Myton. Miss Brent's next vehicle is being
prepared. It will be another underworld
melodrama in which Miss Brent will por-
tray the sort of role for which she has be-
come famous.
"Lefty" Flynn has launched his second
comedy drama' "High and Handsome", a
Gerald Beaumont story with the stalwart
hero of the collegiate gridirons playing the
role of a "harness bull," otherwise a de-
tective with a romantic turn of mind. Mr.
Flynn last week completed "Speed Wild",
his first comedy drama from the story by
H. H. Van Loan. Harry Garson both pro-
duces and directs the Flynn subjects under
the banner of Globe productions.
Dick Talmadge, the stunt star, now a pro-
ducer in his own right has embarked on his
third production under the terms of a new
contract with F. B. O. It is called "Sport-
ing Grit." Arthur Rosson is directing.
Wesley Ruggles continues to hit a fast
pace with the new H. C. Witwer two-reel
series, "The Pacemakers", in which George
O'Hara and Alberta Vaughn are co-starred.
He is now at work on Episode No. 6 and
has six more to go.
Leo Meehan, son-in-law of the late Gene
Stratton-Porter, director and author, is at
Catalina preparing the continuity for his
next Stratton-Porter production "Her Fath-
er's Daughter", which promises to be one
of F. B. O.'s big features during the com-
ing season. Mr. Meehan last year produced
Mrs. Porter's "A Girl of the Limberlost"
with high success. F. B. O.'s twin Western
stars, Bob Custer and Yakima Canutt, are
both hard at work on Western subjects on
other lots. Each will do a series of eight
Westerns for F. B. O. this year.
* * *
E. Bruce Johnson Returning
From Abroad for Meeting
Having completed arrangements abroad,
that of opening new exchanges in several
of the coming motion picture centers in
Europe, E. Bruce Johnson, manager of the
foreign department of First National Pic-
tures, will leave Southampton on the Maure-
tania April 11th and is scheduled to arrive
in New York in time to attend the annual
meeting of the First National franchise
holders April 22nd.
Accompanying Mr. Johnson are Ralph J.
Pugh, manag'ng director of Associated First
National Pictures, Ltd., Sofus Berg, gen-
eral manager for First National in Scan-
dinavia, and Gavazzi King, president of the
C. E. A., the British exh bitors' association.
They w 11 all attend the convention which is
to be held in West Baden.
Dorothy Mackaill sprung a surprise on Paul Granbeaux of the studio staff, when
he started to instruct her in the intricacies of the typewriter in this scene from
"Chickie," a First National picture. She was a typist before she became an actress.
Page 36
Exhibitors Trade Review
i 4 Artistry and Commercialism Must Film President's
Be Combined/' Says J. J. Schnitzer Son A Script-Clerk
J. J. Schnitzer, vice-president and general
manager of Film Booking Offices of Amer-
ica, Inc., returned to New York recently
after a six months' sojourn at the Hollywood
Studios of the company, where, with the
assistance of Production Manager B. P
Fineman, and Scenario Editors Montaigne
and Brownell of the West and East Coast
Studios, respectively, he lined up stories for
the coming year, and made an intensive study
of film conditions in Hollywood, giving spe-
cial attention to the purchase of material to
which no board of censors could take ex-
ception.
In commenting on the question of what to
buy, and what not to buy, Vice-President
Schnitzer said :
"The recent agitation in New York concern-
ing censorship of questionable legitimate pro-
ductions brings up once again, perhaps for
the ten thousandth time, the question of cen-
sorable motion pictures.
"Despite their vehement assertions to the
contrary, my trip to Hollywood has con-
vinced me more than ever before that all
motion picture and theatrical producers are
in the business to make money, and not to
uplift the drama. If a producer can combine
in one production those elements which make
for a commercial and artistic triumph he is
bound not only to make money, which is the
very first consideration, but to receive the
plaudits of the critics, which really amount
to very little, as far as the box-office is con-
cerned, but which satisfies a producer's van-
ity, gives his company more prestige, and
helps him in publicity and advertising. And
;f he is a wise producer, he knows that every
production that combines the artistic with
the commercial, has as its foundation a story
that is clean.
AN UNWRITTEN LAW
"Since our inception three years ago, Film
Booking Offices has an unwritten law that
no story is to be bought for production on
our own lot in Hollywood, nor is a story
bought from an Independent producer that
smacks in the slightest of the vulgar, the sug-
gestive or the salac'ous. In other words tha
executive heads of F. B. O. do not believe
that dirt makes money, and because they will
not quibble about it, or mince matters, and
come out frankly and say that they are in
the business to make money, and know that
the only way to make money is to give the
public what it wants, and because we know
that the public wants clean, wholesome en-
tertainment, we purchase clean, wholesome
stories, and the box-office receipts on F. B. O.
pictures are proof of our sound, sane judg-
ment.
"By the terms of contracts recently signed
between F. B. O. and representatives of the
estates of Gene Stratton-Porter and Laura
Jean Libbey, both of whom died within the
last several months, we expect to put into
production on our- own lot in Hollywood,
"Her Father's Laughter," one of Mrs. Por
ler's most widely circulated novels, as well
as "When His Love Grew Gold," the first
of four Libbey novels which will be made
by the company.
"That F. B. O. has put over a coup which
strengthens the position of this fast moving
organization is evident from the fact that tht
works of Gene Stratton-Porter and Laura
Jean Libbey represent a greater combined
circulation than any two authors in
the history of literature in this or any
other country. Why? Because these two
women catered to the demands of over twen-
ty million readers, and those demands were
for clean and wholesome romance. And in
transferring the works of Mrs. Porter and
Mrs. Libbey to the screen we have a
ready made audience consisting of these same
millions anxiously waiting to see the film
versions of the novels they read and loved.
"We feel that F. B. O. will never be
troubled by censorship agitation, not because
we have a "purer than thou" attitude to-
wards our competitors in the industry, but
because we are showmen and believe in giv-
ing our public exactly what it wants."
* * *
Thirty St. Louis Exhibitors
Form Booking Combine
St. Louis, Mo., April 8. — It is reported
that thirty St. Louis houses have joined the
movement for a co-operative booking ar-
rangement.
Temporary headquarters have been opened
at 3308 Olive street. It is predicted that
eventually fifty or more St. Louis houses will
buy their film together through the new
bureau. The ownership of the houses is not
involved.
Exploding Film Causes $25,000
Loss in Texas Theatre Blaze
Galveston, Texas, April 7. — Flames from an
exploding film, which subsequently spread to
a gas meter in the box-office below and shot a
jet of fire half way across the street, ignited
a piece of fire apparatus and a touring car
at the curb, caused a $25,000 damage to the
Dixie No. 1 Theatre.
Only fifty were in the theatre at the time
and made their way calmly to the street. The
fire started when the film caught in the pro-
jector and exploded. The seats, walls and en-
tire front of the house were badly damaged.
Arthur S. Kane, Jr., in Holly-
wood Studio Is Learning Pic-
ture Business from Ground Up
The son of the president of one of the
largest motion picture distributing organiza-
tions in the world is working as script clerk,
property man and all-around helper in a
stud.o in Hollywood.
He is Arthur S. Kane, Jr. His father is
head of Associated Exhibitors, recognized as
a leading and powerful factor in the film
world. After practical experience in mo-
t.on picture work in Europe and New York,
young Kane has definitely decided to cast
his lot in Hollywood.
"I want to begin at the foot of the ladder,"
he told Howard Estabrook, president of the
Monty Banks Film Corporat.on which is
producing "Keep Smiling" as Banks' first
feature length comedy-drama for Associated
Exhibitors.
"Good," said Estabrook. "You are now the
script clerk."
Kane's duties include keeping a careful
check of all scenes in which Banks, Anne
Cornwall, Robert Edeson, Stanhope Wheat-
croft, Neldo Merelli or others take part. He
must remember whether Miss Cornwall held
her gloves in her right hand or her left;
whether she had a bouquet of violets or
narcissus, and he must be able to describe
her hat, gown, stockings and shoes so that
she can recognize the outfit when it is needed
for other scenes.
Occasionally he takes a hand with the
carpenters, or helps the electricians move
the lights.
There is a definite method in young Kane's
madness. He has his wagon hitched to a
directorial star. He wants to learn every-
thing about the motion p'cture business so
that eventually he will be fitted to direct.
Getting a baby to act just right is not always easy. It took the combined noise-
making force of Director Irving Cummings and his staff to get this "chee-ild" to
perform in a scene of M. C. Levee's "Just a Woman," for First National.
April 18, 1925 Page 37
Sales News and Personalities of the Week
Brooks Finds a Universal
Interest in Serials
After a flying trip through the Middle
West, E. O. Brooks, sales manager of the
Pathe serial department, has returned to
New York enthusiastic over the ever grow-
ing popularity of serial productions with the
motion picture fan.
Mr. Brooks reports that everywhere along
the line, South and Midwest, there is an
unparalleled enthusiasm over the Pathe se-
rials in current distribution, which include
"Into the Net," "Ten Scars Make a Man,"
"Galloping Hoofs," "Idaho" and "Sunken
Silver."
According to Mr. Brooks, these serials are
forcing their way into literally hundreds of
theatres which have heretofore been regarded
as "non-serial" houses.
"There is no such thing," states Mr.
Brooks, "as a non-serial house when the New-
man, Kansas City; the Missouri, St. Louis;
Goldburg's (of Omaha), and others too
numerous to mention, are now heavily fea-
turing either 'Galloping Hoofs' or 'Idaho' in
the advertising."
Mr. Brooks during his trip visited Cincin-
nati, Indianapolis, Kansas City, Omaha, Des
Moines, Milwaukee and Chicago.
SAN FRANCISCO
The American Railway Express Com-
pany paid a pretty compliment to the Pathe
Exchange in 'Frisco recently. The Express
Company puts out a monthly magazine, and
in the iast number there is an article re-
garding film shipments. It reads : "In that
busy center (San Francisco) the Pathe Ex-
change, 321 Turk Street, is the largest ship-
per of this class of business."
The Pathe Exchange promptly' gave three
hearty cheers for the exhibitors who aided
in gaining this distinction.
* * *
They've been having "parties" at the 'Frisco
Pathe office lately. One was when the whole
force listened in on President Coolidge's
speech over their super-heterodyne receiving
set. Another was when Birdie Reeve, the
champ typist from the Orpheum theatre, gave
an exhibition of her skill for the office force.
Birdie took dictation direct on the machine
as fast as any of the salesmen could talk.
And that's some speed.
INDIANAPOLIS
Frank J. Rembusch has outgrown his pre-
sent quarters in the Roosevelt Bldg. and
has moved into the Board of Trade Bldg.
* * *
The F. J. Rembusch Ent. has added the
Grand Theatre, Terre Haute, Ind, to his
string of theatres.
* * *
Arthur G. Blacker, manager of the Man-
hattan and Gem Theatres and Producer of
the Collins Cave City Tragedy, has organized
the Capital Film Sales Co., and will distrib-
ute all pictures made by him.
* * *
Ed. Gallaghan, formerly of Marion, Ind.,
has taken over the Lincoln Square Theatre,
Indianapolis and established a combination
policy Musical Comedy and Feature Pictures
at 25 cents admission.
* * *
Celebrated Players Film Corp. will soon
announce their 1925-26 product, which will
include from 60 to 75 pictures of the Inde-
pendent market.
* * *
The Independent Exchanges of Indiana-
polis are informing the Exhibitors via the
back of all envelopes : BE INDEPENDENT,
BOOK INDEPENDENT PICTURES.
* * *
Geo. Jacob, who has disposed of his Grand
Theatre at Terre Haute, Ind., will again
open his School of Music.
* * *
Things are starting to look brighter for
the Independent Exchanges. The exhibitors
are booking more independent pictures than
ever.
* * *
Producers Distributing Corporation "Char-
ley's Aunt," Celebrated Players "Cross-
Word" and Educational Comedy is the
Scream of the Town at the Circle, and Gen-
eral Manager Ace Berry is all full of smiles.
* * *
Billy Marrott, formerly of Universal's
Sales force, is now with Producers Dist.
Corp. covering the high spots. Lorin Dun-
woodie has been taken off the booking de-
partment and has been made head booker.
KANSAS CITY
Midwest Film Distributors, Inc., have pur-
chased distribution rights for "Women and
Gold" and "The Night Ship."
* * *
Bob Withers, manager of Enterprise, was
home all week with a bad cold. Someone
asked Bob if he didn't know anything good
for a cold, and he answered, "Yes, but you
can't get it any more."
* * *
W. K. Jenkins, President of Enterprise,
was in K. C. for a few days. He will stop
at Omaha before returning to the home of-
fice in Atlanta.
* * *
Eddie Eschmann, general manager of dis-
tribution for First National, stopped off on
his way back to New York.
* * *
Louis Reichart, branch manager for P. D.
C, is out in Oklahoma. Lou will bring home
the bacon in the shape of contracts.
* * *
T. O. Byerle and Bill Warner, of First
National, just came back from the Oklahoma
territory and report that business is fine.
* * *
W. E. Truog, Universal, has made Kan-
sas City his permanent headquarters.
* * *
Julius Bernheim, recently managing direc-
tor of Universal Studios, stopped off in K.
C. en route to Europe. He is going to take
a well-earned vacation abroad, and upon his
return will re-enter production.
* * *
Leaves First National
W. E. Knotts, who has been with First
National since that company came into exist-
ence, has resigned his position in the Los
Angeles exchange.
Mr. Knotts has not as yet announced his
plans for the future, but with his long ex-
perience in the field, it is highly probable
that he will before long find himself lured
back to the film business. He is too valuable
a man on the distribution end of the busi-
ness to be lost to the industry.
Southwest Film Men Enjoy
Business Prosperity
Kansas City, Mo., Film salesmen were
moving hither and thither and branch man-
agers rubbing the palms of their hands here
last week. Business was good.
Russell Borg, Educational booker, smiled
and held up three fingers, meaing his com-
pany had three first runs in down town
houses. E. O. Brooks, Patheserial sales
manager from New York, found business
moving forward at the local offices, while
C. E. Lewis, special representative from
New York for Aesop's Fables, spent a
week in Kansas City in behalf of his prod-
uct.
D. L. Martin, branch manager of Asso-
ciated Exhibitors, was granted a month's
leave of absence to go to Chicago, where
his wife is ill. C. E. Mayberry, district
manager of P. D. C, was a Kansas City
visitor.
Tom Byerle, First National branch man-
ager, announced that his company's new
"Leadtr Group" hp.s been sold in practic-
ally all towns r.f 5,000 or more in the
Kansas City territory.
C. F. Senning, Educational branch mana-
ger, and Charles Knickerbocker, P. D. C.
branch manager, both are making a tour of
the key towns, while G. A. Hickey, Metro-
Goldwyn district manager, is coasting
about town in a brand new Packard-8
sedan.
It is reported that R. A. Jones, the
"twilight singer," who is booked for Mid-
west Film Distributors, Inc., "lost" his
voice the other night. Joe Silverman, man-
ager of the Independent Film Company,
announced that his concern had obtained
distribution rights for six Bud Barsky
Productions, featuring Kenneth McDonald.
ST. LOUIS
Manager Bill Barron, of United Artists,
just got back from Evansville, Indiana. He
sold the town one hundred per cent.
* * *
William Shalit, who used to manage
United Artists in St. Louis, has taken charge
of the Cincinnati outfit. Formerly he was
city sales manager in Chicago.
* * *
St. Louis Universal is getting a lot of
compliments these days. Manager Lou Hess
is all puffed up about the record his crowd
established for Laemmle Jubilee Month. As-
sistant division manager W. E. Truog said
some mighty nice things to Lou, and Lous
promised that St. Louis would be near the
top. Incidentally, G. Sanders and L. E.
Goldhammer are among the leading men for
the entire country.
v . # £ ^
President W. K. Jenkins, of Enterprise
Distributing Corporation, is very optimistic
about the Independent productions now
available. When he was in town the other
day, he whispered a lot of interesting things
to Jack Underwood.
* * *
Booker Arthur Shurstine, F. B. O., is in
the Missouri Baptist Sanitarium where he
has had his appendix removed. He is getting
along fine and will soon be on the job again.
Page 38
Ed Ugast Helps Exhibs.
Ed Ugast, Ad Sales Manager for Famous
in Philadelphia, is doing all he can to con-
vince exhibitors of the great value that their
lobbies possess from a box-office viewpoint.
He is pulling hard to get an unusual line
up of advertising material and accessories,
and urges showmen to make the greatest use
of them. Ed is always glad to visit any
theatre and personally arrange lobby dis-
plays.
"We know," says Ed, "from experience,
that the lobby of any theatre regardless of
locality, is comparable in importance to 'the
store window of the merchant."
Neufeld Buys Interest
Oscar Neufeld has bought out Tony
Luchese's interest in the De Luxe Film Com-
pany, Philadelphia. There has been an
election of new officers at which Wm. U.
Bethel, former salesmanager was elected
Vice-president. Mr. Bethel will continue to
take care of the sales. Conrad Barton, who
was auditor is now treasurer, and Joseph
K. Willing is secretary.
SEATTLE
Greater Features, Inc., of Seattle, Wash.,
operating through territory covering the
eight Pacific Northwest states, announces
their big lineup of features and short sub-
jects booked 100% to date for Seattle and
Spokane, with other key runs not far from
this record. This company plays its pictures
in every first run house in Seattle.
^ -v ^
W. C. Gowan, high powered salesman for
Western Film Corp. of Seattle is wearing
his arm in a sling as a result of cranking
his car last week. Bill is coming along fine,
however, and is learning some new adjectives
to spring on the exhibitors, while resting up.
Jimmie Moran has resigned from the man-
agement of the Portland branch of Greater
Features, Inc., and has been succeeded by
L. N. Walton who once before was Port-
land manager for this company, resigning to
go with F. B. O. from whence he joined
Greater Features at the home office in
Seattle.
S(C %L $
Division manager Art Schmidt of F. B. O.
paid the Seattle branch a visit last week.
% *
District Manager Harry Lustig is back in
Seattle again, visiting the local office of
Metro Goldwyn. Mr. Lustig was always a
welcome visitor here when he used to come
on the same Mission for Metro. His ter-
ritory has recently been expanded to include
the entire Pacific Coast.
$ •£ $
Pathe had another "Pep Party" at the
Seattle branch last week. The girls cooked
the dinner and the boys proclaimed it a good
feed. After which dancing was enjoyed for
an hour, followed by an enthusiastic busi-
ness session laying plans for the big Storey
Victory Campaign. No pep party would be
complete without a preview, and some of the
latest arrivals at the exchange were screened.
* * *
It looks as though some of the ardent
"golfists" along Film Row in Seattle, were
really going to accomplish something. They
are practising up for the first annual Film
Golf Tournament and will play the initial
games in Portland next week, the finals to
come in Seattle early in May.
Chicago Exchange
Sells Films By Mail
Chicago First Nat'l Sales Man-
ager Originates Unique Plan
W. W. Brumberg, country sales manager
for First National at Chicago, has launched
a selling plan through which small town
brokers may secure film by mail order.
The basic idea is that by cutting the costs
of small town selling the exhibitor may
profit by receiving product at a lower rate.
Brumberg recently mailed a limited num-
ber of circulars advising Illinois small town
exhibitors of his buy-by-mail plan.
The thought was suggested to Brumberg
by an exhibitor who pointed out that First
National salesmen had called on him once
or twice a month for years. This exhibitor
declared that this sales plan was wasteful.
He watched the trade papers to determine
the box-office value of various pictures, and
knew what he wanted. It was at his sug-
gestion that a plan was evolved by which ex-
hibitors may secure product at a cost which
is materially lessened by the deduction of the
salesmen's salary and expenses.
The circular issued by Brumberg stresses
the fact that the exhibitor may select his
own pictures. He is not compelled to buy an
entire block. The circular lists two groups.
Each film is listed with notations regarding
its type, stars, director, etc. Selection may
be made according to individual needs.
The exhibitor picks out a minimum of ten
pictures. Each circular is priced according
to the town where it is sent. The price is
lower if fifteen or more pictures are pur-
chased.
A special small town mail proposition con-
tract is enclosed with the circular, which,
when properly filled in, has the home office
approval.
The Chicago office and Mr. Brumberg are
greatly interested in the plan and hope that
it will prove effective in enabling exhibitors
to make a direct saving in the cost of their
bookings.
BUFFALO
Richard C. Fox, president and general man-
ager of Golden Rule Pictures Corporation of
Buffalo, announces the removal of the com-
pany's offices from 505 Pearl street to the
third floor of the film building at 257 Frank-
lin street. Mr. Fox announces much in-
terest in "Rudolph Valentino and His 88
Prize Winning Beauties," which is being
booked in every key city in the territory.
^ # ^
G. Emerson Dickman has returned from
the Rochester district to cover the Buffalo
city territory for Fox. S. S. Horan has
been assigned to Rochester. Bill Mahoney
recently city salesman for Fox in Buffalo is
now at the Albany office.
* * *
George Schafer has resigned from the
Universal sales staff to become Buffalo
representative for the Freedom Pictures cor-
poration of Rochester which is headed by
Lester Wolfe, former Selznick manager in
Buffalo. Mr. Schafer succeeds Johnny
Bykowski.
* * *
Eddie Jauch, booker at the Educational
office is sporting a new brief case awarded
him for attaining the highest standing dur-
ing February. Eddie's name is embossed in
gold on the case. Mr. Jauch has been win-
ning prizes right and left recently and
Branch Manager Howard Brink is very
proud of him.
Exhibitors Trade Review
Ed Kempner and Earl Brink of the Para-
mount sales force have both been appointed
members of the Paramount 100 Percent Club.
Each has received prize money totaling $850.
Pretty soft, eh what?
* * *
Harry Dixon and his F. B. O. office force
expect to top the list in the Gold Rush drive
now being held by this company. Harry re-
ports all business records being broken at
his office.
* * *
C. W. Anthony, manager of the Vitagraph
exchange has returned from a trip to
Rochester and Syracuse and finds business
in both places in excellent condition.
* * *
A dinner was given to Henry W. Kahn
and Mrs. Kahn in celebration of Mr. Kahn's
tenth anniversary with the Metro-Goldwyn
organization. Mr. Kahn joined the Metro
sales force on March 30, 1915, and the dinner
last night was a testimonial tendered him by
his employees. The following members of his
force were present at the dinner : E. K.
O'Shea, E. F. Weakley, G. R. Carter, O. A.
Sjegel, A. E. Stunkel, W. J. Saunders, R.
Inderbitzen, Eddie Mace. Mr. Kahn, in a
brief speech recounted numerous experiences
he has had during the ten years (which by
the way, we believe, is a record in the pic-
ture business). The dinner was held at the
Hotel Statler, Buffalo, N. Y., and was an
inspiration to all the members of Mr. Kahn's
force.
/ * * afe
Frank King, Fox News cameraman, don't
give a whoop what happens to him. In one
of his spare moments recently he had him-
self lowered on a rope down the rocky cliffs
of the Cave of the Winds at Niagara. He
kept grinding away at the old box, and got
some thrilling film. Some day that boy
will go too far with his nonsense. Anyhow,
we'd rather make our jack some other way.
Did you see the paint job on Exhibitor
Fitzer's car? Could you miss seeing it!
All film row lined up to look it over. Fitz
was in from Syracuse to do a bit of shop
ping. Bet he got enough reductions to pay
for the paint job !
* * *
"Emmy" Dickman is greatly encouraged
about his hair. He claims the long one has
grown quite a lot, and that the other one
also shows signs of life. Some claim this is
an exaggeration, but its "Emmy's" story and
he sticks to it.
* * *
Elmer Lux, shipping clerk at the F. B. O.
office and Frank Shalbert, who holds the
some office at First National, are both on
the road to musical fame. Both play violins
in local orchestras. Nothing like having a
side lines, especially when it brings in the
gold.
* * *
John M. Sitterly has resigned from the
United Artists office and has gone into the
auto business at the Peerless agency.
* * *
Otto Schroeppel is glad he is back in Buf-
falo as booker at the Fox office. He used to
be manager of the Andrews and Strand in
Salamanca, but the Indians get too wild in
the spring down there in that Cattaraugus
reservation country.
* * *
Colonel Howard F. Brink, manager of the
Educational exchange, is polishing up the
L'il old Willys Knight for his annual spring
tour through the territory. When Howard
does the sticks he does 'em in style.
April 18, 1925
Page 39
Ifith THE INDEPENDENT DISTRIBUTORS
A SPECIAL meeting of the Independent Motion Picture Producers and Distributors' Asso-
ciation was held at 1650 Broadway, Monday, for the purpose of completing arrange-
ments for the independent convention called for May 10-11-12 in Milwaukee. In the absence
of I. E. Chadwick, president, John Lowell Russell acted as president pro-tern. Nathan Hirsch
was appointed treasurer. Charles B. Hoy, business executive, will go to Milwaukee to pro-
vide hotel accommodations and arrange for convention hall, displays and details. Present
plans call for Eastern delegates traveling in special cars. Many invitations are being mailed
and state right exchanges are urged to enter the membership ranks, but this question is
to be taken up at the convention. Indications point to a large attendance of independent
producers, distributors and exchange men.
Providence First-Run House
Books Complete Chadwick Bill
Tiffany Plans Twelve
Special Features
Variety Marks Elaborate Pro-
gram With "Souls for Sables"
Heading Series
Plans whxh provide for the immediate
production of a series of elaborate specials
for the independent market were announced
this week by M. H. Hoffman, vice-president
of Tiffany Productions, Inc., who made the
trip from New York to complete final ar-
rangements.
The first of this series, scheduled to start
production within two weeks, is "Souls for
Sables," an adaptation of tht famous, novel,
"Garland and Company," by David Graham
Ph ilips. Tt is now being put into final
screen form by A. P. Younger, one of the
prominent scenarists on the coast whose most
recent accomplishments include "Husbands
and Lovers," "The Dressmaker from Paris,"
and "The Devil's Cargo."
Oscar Apfel, director of many past screen
successes, has been signed to handle the
megaphone for the entire Tiffany series, and
is busily engaged selecting a cast of unusual
prominence for "Souls for Sables."
The second of the Tiffany series to im-
med'ately follow completion of the initial re-
lease will be "The Sporting Chance," a
thrilling melodrama of race track life which
will embrace an all star cast including Doro-
thy Phillips, Lou Tellegen, Theodore von
Eltz, George Faucett and others of equal
merit.
TIFFANY-TRUART ACTIVE
A. P. Younger has completed the adapta-
tion and scenario of "Souls for Sables," sug-
gested by David Graham Phillips, popular
novel, "Garland and Company." This produc-
tion to be produced by Phil Goldstone will
be one of the Tiffany Twelve Specials.
"The Thoroughbred", the next of the
Truart Big Six Productions, goes into pro-
duction this week under the direction of
Oscar Apfel. An all star cast is now being
engaged.
"The Angel of the Desert," first of a
series of Truart releases featuring Art
Acord, Louise Lorraine, Rex and Black
Beauty, is now being edited and titled by
Phil Goldstone Productions.
Edward Reed, manager Strand Theatre,
Providence, R. I., who felt so enthusiastic
about Chadwick Pictures that he booked
a complete Chadwick program.
New Film Producers Organize
and Plan $2,000,000 Program
Los Angeles, Calif., April 7.— The Faultless
Pictures, Inc., has been organized by E. M.
Asher of the Corinne Griffith Productions. It
will make its headquarters here and build a
studio. The new company it is reported, is
backed by New York capital. The new firm
plans to spend $2,000,000 for a studio and
productions.
According to Mr. Asher, his associates are
all Eastern men. Four pictures will be pro-
duced during the coming season.
Enthusiastic Manager Breaks
Precedents With Independent
Productions
Edward Reed, manager of the Strand,
Providence, one of the most important first
run theatres in the New England territory,
broke all precedents for first ran houses
last week, when he booked the complete
Chadwick 1925-26 series as the basis for his
next season's program. So far as is- known
this is the first time that the product of an
independent producer has been booked by a
leading theatre as the groundwork for a
season's program.
The Chadwick Pictures, which are dis-
tributed in New England by Independent
Films, Inc., will comprise more than twenty-
five per cent of the year's program at the
Strand.
The thirteen pictures scheduled for the
Strand are "American Pluck," and five other
George Walsh features, Lionel Barrymore
in "The Bells," and one other well known
stage play, Theda Bara, in "The Unchastened
Woman,'" "The Wizard of Oz" and "The
Perfect Clown," two Semon specials, and
two Hunt Stromberg special productions,
"The Transcontinental Limited" and "Win-
ning The Futurity." It is understood that
the Strand will also book "Some Pun'kins"
and the three other Ray rural comedies as
soon as distribution of these pictures is ar-
ranged.
* * *
Harvey to Search Europe for
New Screen Material
Forrester Harvey, who recently joined
Cranfield & Clarke, Inc., as manager of their
Scenario Department, left for England on
the "Orca" last Saturday.
Owing to a big demand in the U. S. for
pood English books with a film story, Cran-
field & Clarke, Inc., were prompted to send
Mr. Harvey to scour England and the con-
tinent, which will enable them to give the
various producers better selections.
Since Canfield & Clarke, Inc., first organ-
ized their Scenario Department, they have
been adding to their list of authors, until now
they have a splendid list of books to select
from.
Page 40
Exhibitors Trade Review
Henry G. Segal, leading independent exchange executive of Boston, signing one
of the biggest state right contracts ever written, with J. Charles Davis, 2nd, and
John K. Adams, of the Davis Distributing Division, Inc., for its entire line-up
of 1925-26 productions, totaling 74 features, and aggregating $300,000.
J. Charles Davis II, Closes
Biggest State Right Contract
What is said to be the largest State Right
sales contract ever made has just been closed
by J. Charles Davis II, president of the
Davis Distributing Division Inc., with Henry
G. Segal, 44 Church Street, Boston, Mass.,
for the release in New England of the en-
tire Davis Division attractions for 1925-26
involving seventy-four productions and ag-
gregating $300,000.
Mr. Segal, long known as one of the lead-
ing live-wire exchange men in Boston, has,
with two other equally prominent New Eng-
land exchange men formed a new Indepen-
dent exchange for that territory. Having
an accurate and intimate knowledge of the
market and the exhibitor needs, he looked
over the productions offered by every Inde-
pendent distributor and finally selected the
entire Davis Division line as the only one
fully meeting all the requirements of an In-
dependent exchange supplying every class
of theatres from first run on down the line.
By this contract Mr. Segal secures tfie
following productions : 10 J. J. Fleming pro-
ductions starring Al Ferguson, and 8 star-
ring F. Schumann-Heink. 8 Clifford S. El-
felt Productions starring "Ken" Maynard, 6
James Oliver Curwood productions, 8 Gen-
eral Charles King "Frontier Features", 8 De
Luxe Underworld Melodramas, 8 Peggy
O'Day "Secret Service" series. 8 Forrest
Taylor Productions, a Ben Wilson Mystery
Serial of 15 Episodes entitled "The Power
God." The Arabian Nights super special,
"Tales of a Thousand and One Nights," and
a series of 6 two-reel F. Herrjck-Herrick
thrill Dramas.
Of this extensive list the following are
ready for delivery :
7 J. J. Fleming Ferguson Productions.
2 Ken Maynard Productions.
1 James Oliver Curwood Production.
1 Frontier Feature "Under Fire."
"Tales of a Thousand and One Nights."
After screening some of these Mr. Segal
expressed himself as delighted with the
quality of the productions he was securing.
He further complimented Mr. Davis upon
the care and thought which had been dis-
played in the selection of the entire Davis
Division line-up.
In commenting upon the deal, Mr. Segal
said: "I am going back to Boston more than
pleased and am thoroughly satisfied that we
are fully set for a wonderfully successful
sales campaign with a line of unsurpassed
attractions that will fill every exhibitor want
from the big super special to the five-reel
western."
The closing of this contract marks a dis-
tinct step forward by the Independents and
shows that there are some important de-
velopments on foot among the more pro-
gressive minds in the State Rights field.
if! ♦ ♦
Metropolitan Pictures, Inc.,
To Occupy Hollywood Studios
Metropolitan Pictures Inc., a recently
formed producing organization, has taken
space at the Hollywood Studios, and will
soon start filming a number of well known
books and plays.
"The first two productions are now being
cast," said William S:strom, production man-
ager, "and the titles of the productions, as'
well as the cast and directors, will be an-
nounced shortly."
♦ ♦ ♦
"The Verdict" Coming
A wire received by the New York office
of the Truart Film Corporation from _M. H.
Hoffman, general manager, who is in Eos
Angeles, gave the information that the print
of the Truart production "The Verdict" will
arrive in New York this week.
In the cast are such screen artists as Lou
Tellegen, Elliott Dexter, Gertrude Astor,
Louise Lorraine, Gaston Glass, William
Collier, Jr., George Fawcett, Taylor Holmes,
Joseph 'Swickard, Paul Weigel, Walter Long
and Stanton Heck.
Washington Exchange Buys
26 Arrow Comedies
Arrow Pictures Corporation, through its
President, W. E. Shallenberger, announces
the sale of thirteen Billy West Broadway
Comedies and thirteen Mirthquake Comedies
featuring Bobby Ray, to the Messrs. Amster-
dam and Marcus for their Trio Exchange
m Washington, D. C.
Incidentally, Arrow announces that the
most recent comedies received from Cumber-
land Productions Corporation, the organiza-
tion responsible for the creation of both
these well-known brands, are on a very high
plane of merit. Particularly is this true of
"Copper Butt-Ins," the newest of Billy West
efforts, and "Cagey Love," a Bobby Ray ve-
hicle, which is said to combine thrills and
humor to an unusual degree.
* * *
Goldburg Takes Possession of
New Hollywood Studio
Jesse J. Goldburg, Pres'dent of the Inde-
pendent Pictures Corporation, announces that
he has acquired title and ownership to the
stud'o, real estate and propertv, formerly
occupied by the Waldorf Product, at Sun-
set Blvd., and Grower in Hollywood, and
that physical possession was taken on Wed-
nesday, April 1st.
Extensive repairs are to be made and "have
already been planned, which will involve the
expenditure of approximately $50,000, says
Mr. _ Goldburg. The entire flooring of the
studio will be lifted and new flooring space,
additional dressing rooms and offices installed
with shower baths in the stars' dressing
room, a gymnasium, additional projection
room and cutting room, and excavations
made in the building so as to remove the
prop and lumber department from the rear
of the present structure to the basement.
* * *
Russian Art Players Incorporate
Incorporation papers were filed Monday in
Trenton N. J., by the Russian Art Players
of America. The company will be headed
by Laty Floren, the noted Russian director,
who arrived in this country in February.
Mr. Floren will direct as well as have a
part in the productions. The first will be
"Fire and Ashes" to be followed by "Cain"
and "Box No. 5."
The pictures will be made in an Eastern
studio and will start in a few days. Negoti-
ations are being conducted with a leading
female star in this country. Also in the cast
will be Mada Gann of Russian-French and
German screen fame.
Hunt Stromberg Starts Special
Hunt Stromberg, producer of "The Fire
Patrol" for Chadwick Pictures Corporation,
started work last week on "The Romance of
An Actress" another special production for
the same company. This picture will be re-
leased immediately upon completion as the
seventh of the famous Chadwick Nine.
Stromberg is personally directing this
Langdon-McCormack play, which is said to
be the most pretentious production that he
has yet attempted. The story, which was
adapted for the screen by Harvey Gates, is
a dramatization of the life of a great stage
favorite.
* * *
Big Serial Booking
The biggest serial booking ever reported
in upper New York State was taken last
week by Bernard Mills of the First Graphic
Exchanges of Albany when he contracted
with the Schine Circuit for twenty-two towns
on "Battling Brewster" the Rayart serial star-
ring Franklyn Farnum and Helen Holmes.
April 18, 1925
Page 41
Box-Office Tides
For C.B.C. Films
Special Series to Carry Unusual
Exploitation Possibilities
The Columbia Pictures Corporation an-
nounces that it will make a ser.es of six
special productions this year in addition to
its series of Six Columbias and Six Per-
fection Pictures. This series will be re-
leased under the brand name of Waldorf
Productions. The titles of these Waldorf
Productions will be as follows :
"Sealed Lips," "The Penalty of Jazz,,"
"The Thrill Hunter," "The Fate of a Flirt,"
"The Price of Success," "An Enemy of
Man."
These pictures will carry the weight of
the experience that the C. B. C. organiza-
tion has gained in the years that they have
been producing pictures for the state right
market, it is announced.
Special emphasis will be placed on trie
box office value of the titles and the exploi-
tation possibilities in the pictures. A num-
ber of well known writers have been con-
sulted and special stories have been written
for this series.
There will be new and lavish sets and new
ideas in production. These will be carried
out as far as possible and still keep the
cost and the consequent rental charges
within reasonable limits. This series will in
every way embody the determination an-
nounced by Joe Brandt to have every dollar
spent do one hundred cents worth of work
on the screen.
The very best stars available to the in-
dependent market will be engaged and with
the stories and directors will give the ex-
hibitor and the public something desirable
from every point of view.
The Columbia Pictures Corporation bases
its claims for next years productions on its
ability to keep its promises which can be
definitely checked by consulting the box of-
fice records of its past productions.
Four Gloria Swanson Revivals
For Independent Market
Jack Bellman, manager of the Renown
Pictures, Inc., announces that his organiza-
tion has acquired for the New York State
and Northern New Jersey territory four
Gloria Swanson Triangle revivals. They
consist of "Every Woman's Husband,"
"Shifting Sands," "The Secret Code," and
"Station Content."
An intensive selling drive has been com-
pleted for these four pictures and from the
requests already received by Bellman it looks
as though the Renown Exchange has cap-
tured one of the best bets of the Independent
market * * *
Midwest Buys Six Gotham
Productions for Kansas
The signing of contracts last week between
Sam Sax of Lumas Film Corp. and E. C.
Rhoden of Midwest Film Distributors, Inc.,
of Kansas City for the distribution of six
Gotham Productions for the territory com-
prising Western Missouri and Kansas makes
almost the final link in a chain of exchanges
■covering the entire United States and Canada
for the Gotham Pictures.
Less than a year ago both Gotham produc-
tions and the Lumas Film Corporation were
entirely unknown. Today the distribution is
mot only nation wide but international.
President Sax of Lumas is now in Los
Angeles arranging for future production and
shortly will return East, stopping over at
-various exchange centers. He advises that
within the next month he will be ab'e to
announce a 100% distribution.
The pictures included in the deal between
Lumas and Midwest Film Distributors in-
clude the following Gotham Productions :
"Unmarried Wives," "Black Lightning,"
featuring Thunder, the Marvel Dog, "Wom-
en and Gold," "The Night Ship," "The
Silent Pal," and "Every Woman's Secret,"
all of which have been released except the
last named which is now in the final stages
of production.
* * *
Elfelt Moves Business From
Hollywood to San Diego
Clifford S. Elfelt, independent producer,
last week completed the removal of his pro-
ducing and releasing headquarters from
Hollywood to the Grossmont studies, San
Diego. His technical staff and a company
of 20 actors and actresses preceded h'm.
Production is under way this week on "Tony,
Son of the Sierras," one of a series of 8
dramas of the early West from the pen of
General Charles King, noted author of tales
of the frontier struggles of the period of
1870.
Elfelt's makes the third company in ac-
tive production work at the San Diego Ci-
nema Corporation's studios. Through con-
tractural arrangements with Harry H. Ow-
ens, he will make 23 pictures there this
spring and summer.
Hammons Sails Abroad
E. W. Hammons, president of Educa-
tional Film Exchanges, Inc., sailed !last
week on the Olympic for a six weeks'
business trip to Europe. He was accom-
panied by Jack White, producer of Educa-
tional-Mermaid Comedies, who will search
movie circles in England and on the Conti-
nent for additional talent for the funny two-
reelers. In London, Mr. Hammons will have
his annual conference with his English as-
sociates.
New George Walsh Feature
for Chadwick
Preparations are being made at the West
Coast studios of Chadwick Pictures Corpo-
ration to start production of a second George
Walsh picture immediately on completion of
"American Pluck" next week. Scot Dunlop
has been engaged to direct the second Walsh
feature, the title and cast of which will be
announced next week.
Although no announcement has yet been
made, it is expected that Joan Meredith, one
of the 1925 Wampas Baby stars, who re-
cently signed a long-term contract with
Chadwick, will play opposite Walsh. Wanda
Hawley played the leading feminine role
in "American Pluck."
* % #
NEW ARROW SALES
Progress Pictures Corp., St. Louis, have
purchased "California in '49" for Eastern
Missouri and Southern Illinois.
American Feature Film Co., Philadelphia,
bought "The Lost Chord" for Eastern Penn-
sylvania, Southern New Jersey and Dela-
ware..
Federated Film Exchange, Boston, contract-
ed for "The Lost Chord" in New England.
Unique Foto Film, New York City, has 12
Tom and Jerry Comedies for Greater New
York and Northern New Jersey.
Liberty Film Exchange, Washington, D. C,
bought "Riders of the Plains," "California
in '49" and "Big Boy Williams" for Mary-
land, Virginia and District of Columbia.
Nat A. Magner, San Francisco, purchased
"Riders of the Plains" for California, Ari-
zona, Nevada and Hawaiian Islands.
Progress Pictures Co., Chicago, contracted
for "Playing the Ponies" for Northern Illi-
nois, Indiana and Wisconsin. Also "Mys-
teries of Mah Jong."
Airplane Delivery Service
Adopted by Grossmont Studios
The success attending the experiment of
shipping by a'rplane of a film from the
Grossmont Studios, San Diego, to the Cine-
magraph Laboratory, Los Angeles, where
prints were rushed through and delivered
back to the southern city in 24 hours, has
prompted Harry M. Owens, President of
the San Diego Cinema Corporation to adopt
the same method in the future to get 'rushes'
of all pictures taken at the studio.
Resultant time saving makes 'a r express'
cheaper than any other transportation me'.hod
for films, and disposes of annoyances prev-
iously encountered when three to four days
elapsed before 'rushes' of film taken in the
Southland could be viewed, say the execu-
tives.
THE SLOGAN for today
>N >K 5£
IS ON to
% % %
MILWAUKEE. Don't
FORGET the date.
Hi % !fc
MAY 10, 11, 12
Hj * *
COME ON boys
LET'S MAKE it a
>|; ^ ;|;
REAL Get-together.
* ❖ *
THERE WILL be lots
% Hs >H
OF TIME to talk
Hs * *
ABOUT PICTURES —
* * *
AND REMEMBER
Hs * *
THE CHADWICK motto
"EACH PRODUCTION
AN ACHIEVEMENT
p,£SS2S2SSS552SSSS5ffiHSHSSSHS2SESSS2S2Sa2S2SHSHS
Page 42
Exhibitors Trade Review
Cameraman's "Mood" Big Factor Two New Arrow
In Films That Would Succeed Comedies Arrive
THE photographic calibre of Johnny
Hines' latest, "The Cracker jack,' is well
in evidence by C. C. Burr's choice of
Paul Strand, the Akely camerman whose
artistic knowledge of composition, lighting
and grouping has resulted in a host of ex-
ceptionally beautiful backgrounds which
makes "The Crackerjack" take precedence
over "The Speed Spook" and "The Early
Bird," in both of which Johnny Hines was
recently starred.
There is such a thing as "mood" in the
photodramas of to-day, with the result that
the picture play is being judged more and
COMING!
Something New in
Serials
SE CRET
ERVICE
ANDERS
WITH
RICHARD HOLT
AND
ANN LITTLE
A DUKE WORNE
SERIAL PRODUCTION
Produced by
Califopictures, Inc.
RAYART PICTURES
CORPORATION
723 Seventh Avenue.NewYork k
Jbreign Distributors
R1CHMOUNT PICTURES. Inu
more from its artistic standpoint as well as
from its story angle. This situation in great
measure is due not only to those far visioned
directors who put the deft-like human
touches into the story, but also to the man
behind the camera who plays with his lights
and shades in the same manner that the di-
rector moulds his players to bring forth
their best qualities in the portrayal of their
particular roles.
The photography is without question one
of the most integral parts of motion picture
construction, not because he merely "grinds"
the camera but because upon his own ar-
tistry depends to a great extent the success
or failure of the production. The result has
been a great demand for those photographers
who possess knowledge not only of the me-
chanics of photography but who have an
artistic sense as well. It is primarily to these
men that the artistic development of the
motion picture is due, and critics everywhere
have been quick to realize this phenomenon.
Included among those photographers
whose work is lauded highly is Paul Strand,
who is as much an artist in his field as John
Singer Sargeant is in his. Aside from his
motion picture photography, Paul Strand is
rapidly carving his niche in the world of
American photography as evidenced by his
still-life pictures and subjects which are now
being shown at the Anderson Galleries at
489 Fifth Avenue. This particular exhibition
presents the work of seven great American
painters and photographers, which, aside
from Paul Strand, includes the exhibits of
Arthur G. Dove, Marsden Hartley, John Ma-
rin, George O'Keeffe and Arthur Stieglitz.
Motion picture patrons will be able to
judge Paul Strand's exceptional ability in
Johnny Hines' latest feature, "The Cracker-
jack," which will shortly be presented by
Charles C. Burr.
Features Starring Billy West and
Bobby Ray Reach Broadway
Arrow Pictures Corporation, through its
President W. E. Shallenberger, announces
the arrival from the West Coast, of two
new comedies : one a Broadway Comedy
starring Billy West, the other a Mirthquake
Comedy starring Bobby Ray.
Mr. West's newest effort, made originally
under the title of "Brass Button" has been
characterized as the cleverest picture he has
made thus far. It is filled to the brim with
rapid fire action and hilarious gags, and ac-
cording to Arrow's reviewing staff, it is
thickly dotted with laughs. It will reach the
screen under the title of "Copper Butt-Ins"
a particularly apt example of 'nomenclature
for the story deals with a rooky policeman
— a copper — who is constantly putting his oar
in where it doesn't belong.
B< bby Ray's newest was made under the
working title "Love Birds" and has since
been rechristened "Cagey Love". Like the
usual run of this popular payer's pictures,
there is a laugh a minute and a distinct
innovation is noted in that there are real
legitimate thrills as well.
Theda Bara To Start Soon in
"The Unchastened Woman"
Theda Bara, one of the leading Chadwick
stars for the coming season, will start work
within the next two weeks on a screen ver-
sion of Louis K. Anspacher's well known
drama, "The Unchastened Woman."
The continuity for the picture has been
completed and Director James Young is en-
gaged in selecting the cast which will include
the names of several well known players.
Several months will be required to make this
production which will be released early next
fall.
Bischoff Improves Western Studio
According to advices from the West Coast
the production of Independent Pictures is in
the healthiest state it has enjoyed in years.
Evidence of this fact is borne out by the
g'gantic construction operations of Sam
Bischoff at the California Studios, Holly-
wood. A new massive stage has been ad-
ded to the old plant which will conveniently
house six producing companies, making ade-
quate accommodations for at least twelve
Independent units simultaneously. Practic-
ally all of the space has already been leased
in addition to twenty-five new offices to ac-
commodate the Producers.
Several companies have already moved to
the new studio and are now in production.
Bischoff states he is fully equipped to handle
any company regardless of size and his new
modern lighting equipment is second to none
in the industry.
In addition to his leasing department,
Bischoff has organized three comedy produc-
ing units, the product of which he will per-
sonally distribute to Independents through
his own releasing company. His units which
are already in production include a series of
twelve of the famous H. C. Witwer stories,
twelve "Gold Medal" comedies and twelve
"Biff" comedies, produced by Van Pelt Broth-
ers. The three distinct types of comedies
will give the Exchange men any type picture
their patronage demands.
Early in April Mr. Bischoff and his execu-
tive staff will make an extended trip East arid
to all distributing points and will exhibit at
least two of each series.
Bischoff is planning a monster campaign
for each unit in his new enterprise. True
enough the Independents are looking forward
to a banner year.
* * *
"Children of the Whirlwind"
Cast Now Complete
The complete cast for the picturization of
Leroy Scott's famous crook novel "Children
of the Whirlwind," which is now being pro-
duced by Whitman Bennett at his Yonkers
studio, includes Lionel Barrymore, Johnnie
Walker and Marguerite De La Motte in the
three foremost roles. Members of the large
supporting company are Marie Haynes,
Ruby Blaine, J. R. Tozer, Frank Montgom-
ery, Bert Tuey, Mike Donovan, William
Nally, Cornelius Keefe, Dorothy Kingdon.
Mr. Bennett asserts that the sets devised
for this production by Charles O. Seessel
equal the best work of this art director for
Famous Players Lasky or Metro-Goldwyn-
Myer.
Actual shooting will be completed in a
few days The picture will be presented in
seven-reel length. The prison scenes, in-
cluding Barrymore and Walker both in con-
vict garb, were taken last week within the
walls of Sing Sing.
April 18, 1925
Page 43
Tenth Anniversary at
Mark "Strand"
Eleven . years ago — to be exact, April 11,
1914 — the Mark Strand Theatre at Broadway
and Forty-seventh • street, New York City,
was opened as the first of the great motion
picture theatres. The birthday will be ob-
served, beginning Sunday, by the motion pic-
ture world generally, and it will be empha-
sized particularly at the Mark Strand with
the biggest program of the year.
"His Supreme Moment," a Samuel Gold—
wyn production for First National Pictures,
co-starring Ronald Colman and Blanche
Sweet, is the feature photoplay and it affords,
with an elaborate surrounding program ar-
ranged by Joseph Plunkett, managing direc-
tor, a striking example of the advance of
motion pictures and their presentation in
eleven years.
MOE MARK OPENS FIRST THEATRE
Before the opening of the Mark Strand
the motion pictures were in the vacant store
class, and incidentally, Moe Mark, president
and general manager of the corporation own-
ing and operating the Mark Strand rheatres
here and elsewhere, opened the first motion
picture theatre in the world 28 years ago in a
basement store room in Ellicott Square, Bos-
ton It seated 80 persons, the show lasted 15
minutes and admission was ten cents. As-
sociated with Moe Mark was his late brother,
Mitchel H. Mark, and, after the Boston ven-
ture, they opened the first penny arcades in
New York on Fourteenth just off Broadway.
Motion pictures were then in their baby
clothes. Jackie Coogan hadn't been born ; Val-
entino hadn't been heard of and Doug and
Mary were just getting started in the films.
John Bunny and Flora Finch and William
Farnum and Bessie Eyton were stars in those
days.
The first program of the Mark Strand tells
the details of the project in part as follows
"Within the last few years it has been
convincingly demonstrated that moving
pictures have come to stay, that they are
yet in their infancy and have untold possi-
bilities for further development. . The evo-
lution from the store room picture house to
the small theatre and thence to the regular
theatre and finally to palatial building?
like 'The Strand' is but the natural result
of progress.
"Mitchel H. Mark and Moe Mark in Oc-
Fred E. Hamlin, publicity director of th-
Strand whose individual style has gained
him fame.
tober,- 1912, started to organize a company
with a million dollars capital, which in a
short time was incorporated under the laws
of the State of New York with Mitchel H.
Mark as president, Moe Mark as vice-presi-
dent, Eugene L. Falk as treasurer, and a
board of directors which included Walter
Hays and Joseph M. Levenson.
"The site of 'The Strand,' the first pro-
gram continues, "was obtained on a lons;-
term lease and the building covers an area
of twenty city lots with a Broadway front-
age of 155 feet and 277 feet on the 47th
street side. There was only one other thea-
tre in New York equipped with a steel cur-
tain completely separating the stage from
the Auditorium."
The site, incidentally, was the old Brewster
carriage factory. Broadway and 47th street
had not been set ablaze by the white lights,
the streets were dingy and the carriage fac-
tory itself had been abandoned. It was the
building of the Mark Strand that really
caused Broadway white lights to blink so far
north on Manhattan Island.
Joseph Plunkett, directing manager of Mark
Strand, celebrates his sixth year there.
OPENING NIGHT A SOCIETY FUNCTION
The opening night was a gala affair.
"Never before have I seen a bigger or bet-
ter looking lot of folks in one crowd and
during the performance it struck me that
hundreds and hundreds of them had been
attracted not merely by the moving pictures,
but by the wonderful music that is given by
the Strand Orchestra, which today is one
of the biggest and best orchestras in New
York. The music is exquisite and every one
of the musicians is a master of the instru-
ment he plays.
The New York Times account stated :
"There were so many prominent persons
present that all of the press agents of the
newest theatre were busy pointing them out.
Vincent Astor and his fiancee, Miss Helen
Dinsmore Huntington, were members of one
box party. About the first person one saw
on entering the lobby for the reception, which
was held before the curtain went up, was
John Bunny.
ALL OLD-TIMERS ON HAND
"George M. Cohan dropped in to say
'Hello' and so did Samuel H. Harris, Em-
met Corrigan and Police Inspector Dwyer.
Diamond Jim Brady, the original first
nighter, wis not present but he sent a special
envoy. William Farnum. . . was on hand to
Moe Mark, who built the first motion pic-
ture theatre in the world, 28 years ago.
see himself in the Strand's first picture play."
The Nezv York Times' reporter noted that
it was then indeed a remarkable achieve-
ment and bit of enterprise when the Topical
Review showed pictures of the Brooklyn
Federal League Park. The camerman had
taken film of the Federal baseball players
during the morning and they were rushed
through the developing and printing process
in time to be included in the news reel that
opening night.
STRAND STAGE FULLY EQUIPPED
The musical comedy idea, perhaps, was
inspired by the fact that the Mark Strand
stage was and still is as fully equipped as
any so-called legitimate theatre in New York.
But instead of intended for musical comedy
or the drama, the stage was purposely con-
structed to meet the requirements of staging
the elaborate divertissements or prologue or
ballet.
The eleventh anniversary of the Mark
Strand Theatre is the eleventh for Carl
Edouarde as musical conductor and the
sixth for Joseph Plunkett as managing di-
rector. The prologues and divertissements
conceived and produced by Mr. Plunkett
for feature photoplays have won him wide
recognition.
Carl Edouarde, musical director, who
also celebrates his eleventh anniversary
this year.
Page 44
xhibitors Trade Review
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Starting off with "SCAR HANAN"
— pronounced by Exhibitors who have pre-viewed it,,
to be one of the most sensational pictures of its kind
ever produced.
You've never seen such wild riding, such amazing
action, such speed nor such drama.
Watch for the other three. They will be world
beaters.
Don't let your competitor beat you to this series, one of
the biggest box office series ever filmed. This new
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FILM BOOKING OFFICES
723 Seventh Avenue, New York City, New York
Thematic music cue sheets available on all our features
April 18. 1925
Page 45
PRODUCTION HIGHLIGHTS
"SATAN IN SABLES" is the first
story in which Lowell Sherman will make
his reappearance on the screen under a
Warner Bros.' contract. The play has
been selected for the star by Jack Warner.
It is a powerful story of New York life
suggested by a tale written by Edmund
Goulding and adapted for the screen by
Bradley King, formerly of the Ince staff.
* * *
ALAN BENNETT'S Latin type of
beauty has won her a part in the new
Paramount production, "The Light of
Western Stars," a Zane Grey desert
drama. She plays the part of "Bonita," a
Spanish dancer.
* * *
ROD LA ROCQUE, who has recently
completed a featured part in Allan Dwan's
"Night Life of New York," will be leading
man in Bebe Daniels' next Paramount pic-
ture, "Wild, Wild Girl." It will be di-
rected by Edward Sutherland.
PERCY MARMONT and Neil Hamil-
ton have been signed for important roles
in Herbert Brenon's next Paramount pro-
duction, "The Street of Forgotten Men,"
scheduled to go into production last week
at the Long Island studio. -
HARRY BEAUMONT, who made
"Beau Brummel," will direct John Barry-
more when the celebrated stage star re-
turns to the screen via Warner Brothers'
pictures this summer.
* * *
EMIL JANNINGS, starred in two
widely divergent films now engaging the
attention of the country, is preparing his
characterization for another UFA produc-
tion. Hans Muller's stage play, "Tokay,"
in which Jannings plays the leading part,
is now being adapted to the screen.
* * *
"THE DARK ANGEL," perhaps the
most coveted of Broadway plays suitable
for motion pictures, has just been pur-
chased by Samuel Goldwyn for George
Fitzmaurice production as a First National
release. Ronald Colman will play the lead-
ing role in the screen version and Vilma
Bankv, famous European actress who re-
cently arrived in America, will make her
American debut in the screen version sup-
porting Mr. Colman.
* * *
"STELLA DALLAS" production is
scheduled to start shortly after Samuel
Goldwyn's return to Hollywood. Frances
Marion has been at work for the past four
months on the story adaptation. It is
stated that no amount of time, effort or
money will be spared to make this one of
the outstanding super-specials of 1925.
Goldwyn and Director King expect to an-
nounce their cast selections in the near
future.
* * *
EULALIE JENSEN will begin work
this week in "The Happy Warrior," a
Vitagraph production adapted from the
novel by A. S. M. Hutchinson. She has
been cast in the role of Lady Berdon, a
part totally different from anything she
has heretofore done for the screen. Miss
Jensen is called upon to wear twelve
gowns during the production, representing
the various periods from the year 1900 to
the present time, and at the present writ-
ing she is spending all of her waking
hours at the costumers.
ARTHUR HOYT, Malcolm Denny and
Lucille Hutton are the latest additions to
the cast of "Any Woman" which Henry
King is directing for Paramount. Alice
Terry is featured. Other players include
Ernest Gillen, loaned through the cour-
tesy of Universal; Margarita Fischer, Law-
son Butt, Aggie Herring, James Neill,
De Sacia. Moers, Henry Kolker, Thelma
Morgan and George Periolat.
Frank O'Connor, who is directing "Go
Straight," his first feature production under
a new contract with B. P. Schulberg.
PAULINE STARKE, recently placed
under contract by Louis B. Mayer, vice-
president in charge of production at Metro-
Goldwyn-Mayer's Culver City studios, is
making her first appearance for the com-
pany in "Wrath."
EDWIN CAREWE has announced the
engagement of Lewis Stone and Virginia
Valli for the two leading roles in his forth-
coming production, "The Lady Who
Lied," which he will produce at United
Studios for First National.
* * *
SAWYER-LUBIN wish to deny the
published report that "While Cargo" is
being considered as Barbara La Marr's
next vehicle. Ttjis play has been banned
by the Association of Motion Picture Pro-
ducers of which organization they are
members.
* * *
FIRST NATIONAL Pictures, Inc., has
just purchased another story in which to
star Colleen Moore. It is "Clarissa and
the Post Road," written by Grace Sart-
well Mason and published in the Saturday
Evening Post.
* * *
ALAN CROSLAND, who was also en-
gaged to direct "Why Girls Go Back
Home," has been shifted to the direction
of "Bobbed Hair," in which Marie Prevost
will play the lead.
* * *
WARNER BROS, are to make an early
production of "The Inevitable Million-
aires," the first comedy from the pen of
E. Philipps Oppenheim, and his latest
novel. Roy Del Ruth, who recently was
signed to a Warner contract, has been as-
signed to the direction, and the adaptation
is now being made by Julien Josephson.
"GALLANTRY," an original story by
Ralph Spence, has been purchased for
Norman Kerry's next starring vehicle, by
Carl Laemmle, president of the Universal
Pictures Corporation.
* * *
"DOUBLING FOR CUPID," the pop-
ular magazine story from the pen of Nina
Wilcox Putnam, has been selected for
Laura La Plante's next starring vehicle.
The production, which will be made by
Carl Laemmle, will be directed by Clarence
Brown.
VICTOR SCHERTZINGER has writ-
ten the musicaj score for "Zander the
Great," the new Marion Davies picture
which will be presented in New York the
first week in May.
* * *
"WHY HESITATE" will be the next
Christie Comedy released after "Love
Goofy" featuring Jimmie Adams. "Why
Hesitate" features Neal Burns, supported
by Vera Steadman, Jack Duffy and others.
* * *
EUGENE O'BRIEN has been definitely
engaged to play the lead opposite Norma
Talmadge in "Graustark." Others who
have signed contracts for the cast are
Marc McDermott, Roy Darcy, Albert
Gran, Madame D'Aumery and Michael
Vavitch.
* * *
CLARENCE BROWN, upon complet-
ing "The Goosewoman," by Rex Beach,
which he is now directing for Universal,
will join the Joseph M. Schenck staff,
having signed a contract last week to di-
rect four pictures for Mr. Schenck. In
two of these pictures he will direct Norma
Talmadge, following her production of
"Graustark," now being directed by Dimit-
ri Buchowetzki. The remaining two will
be Clarence Brown Specials with an all-
star cast. These will be for United
Artists.
* 5 *
COLIN CAMPBELL, who played as
the English jockey in Al Jolson's show,
"Big Boy," the Winter Garden success
which was forced to close on account of
Mr. Jolson's illness, has been added to the
cast of "The White Monkey," the Sawyer-
Lubin production of the John Galsworthy
.novel now being filmed at Fort Lee, under
the direction of Phil Rosen. Barbara
La Marr is featured in this production,
which is slated for First National release.
. * * *
ARTHUR H. SAWYER has cabled
John Galsworthy an invitation to attend
the New York premiere of "The White
Monkey" now being filmed by Sawyer-
Lubin from his successful novel of that
name. Phil Rosen is directing Barbara
La Marr in this important production.
* * *
ALICE DAY is featured in the first
three comedies made by Mack Sennett.
Prints have been delivered to the Pathe
Exchange, Inc., and from the reports of
the screen committee of this organization,
the little newcomer to the ranks of star-
dom lives up to Mack Sennett's predic-
tions in every way. The titles of the
three productions are "Love and Kisses,"
"Tea for Two," and "Cold Turkey."
* * *
WILLIAM DE MILLE has completed
the cast for the Paramount picture, "Lost
— A Wife," and will begin production
next week when the continuity by Clara
Beranger will be finished and approved.
Adolphe Menjou has the leading male role
with Greta Nissen to play opposite him.
Page 46
Exhibitors Trade Review
HAROLD LLOYD is entering his final
month of "shooting" on the comedy of
college life, which he started for Pathe in
the Fall. There is still considerable time
to be spent in the titling and the cutting
of the picture.
"OLYMPIC MERMAIDS" is said to
be one of the most elaborately produced
of a series of single-reel sport pictures
which Grantland Rice, the famous sport
writer, is making for Pathe distribution.
♦ % ♦
BERNARD McCONVILLE, one of the
industry's best known' scenario writers and
studio gag men, has been signed by Jesse
L. Lasky, to supervise the filming of Ray-
mond Griffith's forthcoming Paramount
pictures.
"TRAPS AND TROUBLES," a Grant-
land Rice "Sportlight" subject, will bring
thrills to the hearts of golf lovers. Pro-
duced under the direction of John Haw-
kinson the picture takes in some very in-
teresting features.
* * *
"THE WILD, WILD GIRL" scenario
was prepared by Turn Geraghty assisted
by Paul Schofield. Edward Sutherland
has been selected to direct. "Wild, Wild
Girl" appeared recently in the Liberty
magazine under the title, "Wild, Wild
Child." It was written by Stewart Emery.
* * *
"THE EXQUISITE SINNER" is be-
ing produced by Joseff Von Sternberg on
an elaborate scale. Conrad Nagel, Renee
Adoree, Paulette Duval, Helena D'Algy,
George K. Arthur, Frank Currier and
others have leading roles.
* ♦ ♦
REGINALD BARKER, Metro-Gold-
wyn-Mayer director, is on a trip through
the Colorado mountains looking for loca-
tions for his next production of "The
White Desert," Courtney Ryley Cooper's
novel of lumbering which is laid in this
locale.
* * ♦
"THE SPORTING VENUS," in which
Ronald Colman and Lew Cody appear op-
posite Blanche Sweet, is Gerald Beau-
mont's story adapted by Charles Whittaker
and Thomas Geraghty. It is set for
Metro-Goldwyn releases early in April.
Eleanor Boardman is playing the heroine
in "Proud Flesh," for Metro, following
her numerous leading role successes.
"SUN-UP," Lulu Vollmer's dramatic
success of last season will be Edmund
Goulding's first Metro-Goldwyn-Mayer
production and the first picture he has ever
directed.
"THE AWFUL TRUTH" cast, the
third Elmer Harris production released
through Producers Distributing Corpora-
tion, has the names of two directors who
are now playing important parts before
the camera. They are William Worthing-
ton and Phillips Smalley, both of whom
are recognized for their directorial talents
as well as their acting abilities.
CHARLIE CHAPLIN has definitely de-
cided not to change the title of his latest
picture now nearing completion in Holly-
wood. "The Gold Rush," with Charlie
himself back on the screen as star — derby
and cane and baggy trousers and all — will
be ready in May. The release date will
be announced soon.
Director George B. Seitz and Allene Ray find many thrills in "shooting" the scenes
for the newest Patheserial "Sunken Silver," in Miami, Florida, where the action
of the production is enacted in the story's original locations.
"THE GOLDEN COCOON" is the
story of the oil boom in Texas, and the
leading roles are in the hands of Helene
Chadwick and Huntley Gordon. New
players added to the cast are Margaret
Seddon, Richard Tucker and Frank Cam-
peau. Actual shooting on the production
will start within a few days.
PATSY RUTH MILLER, meteoric mo-
tion picture star whose progress from ob-
scurity to the front ranks of the screen
player has, perhaps, been more rapid than
that of any other actress in years, has
been captured by Warner Bros. Word
that Miss Miller had signed a long term
contract was received from the West Coast
studios.
HARRY GARSON announces the pur-
chase of Gerald Beaumont's short story
"High and Handsome" for Lefty Flynn, to
be filmed following "Speed Wild" on which
the star is now engaged. It was published
in Red Book.
FIRST NATIONAL PICTURES, Inc.,
has recently purchased the screen rights
to four stories which are intended for
early production. They are "Forever
After," "The Comeback," "Joseph Greer
and His Daughter," and "Clarissa and the
Past Road."
VIRGINIA LEE CORBIN, who played
one of the featured roles in F. B. O.'s
police picture, "Lilies of the Streets," and
who was also prominently cast in Mrs.
Wallace Reid's production, "Broken Laws"
which was also distributed by Film Book-
ing Offices, arrived in Hollywood to fulfil
a new engagement.
T * * *
CECIL DE MILLE'S first picture to re-
ceive his personal direction will be "The
City of Amos," for Producers Distributing
Corporation. It is a story by W. J. Locke.
* * *
ALLAN DWAN will have no cost sheets
for building "Hotel Commodore sets" for his
"Night Life in New York." With Dorothy
Gish, Rod La Rocque and several featured
players he motored to the hotel one night
this week and worked till dawn completing
important scenes.
* * *
FLORENCE VIDOR will follow "Are
Parents People?" with "Grounds for Di-
vorce" and production has started under
Paul Bern's direction. It is a story of
modern love.
$ $ ' A
"ALIAS NORA FLYNN" is a crook
melodrama that Ralph Ince will direct for
Film Booking Offices. It is the fifth starring
vehicle for Evelyn Brent. Malcolm Mc-
Gregor has been engaged to play opposite.
"THE BANDIT'S BABY," the title of
which may be changed, is a story . of the
proverbial open spaces with plenty of action
and comedy. It is Fred Thomson's next
vehicle, following "That Devil Quemado."
and will feature his big white charger, "Sil-
ver King."
* * *. r''-
"WHITE THUNDER" is the third Ben
Wilson production for F. B. O. to star
Yakima Ganutt, "the champion cowboy and
broncho buster.
DICK TALMADGE, who recently signed
a new contract with F. B. O. has begun
work on "The American Eagle," a stunt
melodrama. Art Rosson will direct.
April 18, 1925
Page 4?
News of Exhibitor Activities
W. W. Watts Heads j *
Illinois M. P. T.O.
Exhibitors Elect Delegates to
National Convention and Dis-
pose of Pressing Problems
St. Louis, Mo., April 8.— W. W. Watts
of Springfield, Mo., is the new president of
the Motion Picture Theatre Owners of
Eastern Missouri and Southern Illinois.
He was elected at the third annual con-
vention of the organization held at the
Elks Club, St. Louis, Tuesday, March 31.
Watts who owns the Vaudet, Princess
and Gayety Theatres in Springfield suc-
ceeds I. W. Rodgers of Poplar Bluff, Mo.,
as president.
NEW OFFICERS ELECTED
Other officers elected were: I. W. Rodgers,
Poplar Bluff, Mo.; John F. Rees, Wellsville,
Mo.; Green M. Luttrell, Jacksonville, 111.;
J. C. Hewitt, Robinson, 111., and Charles G.
Goodnight, DeSoto, Mo., vice-presidenty.
Fred Wehrenberg, of St. Louis, was re-
elected treasurer, L. C. Hehl, St. Louis, sec-
retary and Joseph Wagner, St. Louis, ser-
geant-at-arms.
EXECUTIVE COMMITTEE
Executive committee: Spyros P. Skouras,
St. Louis; Joseph Mogler, St. Louis; W. O.
Reeves, St. Louis; Charles Goldman, St.
Louis; Oscar Lehr, St. Louis; J. C. Hewitt,
Robinson, 111.; T. E. Yemm, Duquoin, 111 ■
J. R. Pratt, Fulton, Mo., and S. E. Pertle,
Jerseyville President Watts, Treasurer
Wehrenberg and Secretary Hehl are ex-
offlcio members of the executive committee
by virtue of their offices.
SIXTEEN NATIONAL DELEGATES
The sixteen delegates and alternates to
the National Convention of the Motion Pic-
ture Theatre Owners of America to' be held
at Milwaukee, Wis., on May 12, 13 and 14,
are as follows: W. W. Watts, I. W. Rod-
gers, Hector M. E. Pasmezoglu, St. Louis
Mo.; Leo A. Burnstine, Springfield, 111.; G.
M. Luttrell, Gus Kerasotas, Springfield,
111.; Henry Lory, Highland, 111.; O. H. Giese,
Edwardsville, 111.; T. E. Temm, Duquoin,
111.; Fred Wehrenberg, J. R. Pratt, Fulton,
Mo.; L. C. Hehl, Oscar Lehr, St. Louis:
Mike J. Nash, St. Louis, and J. R. Pratt.
WAYS AND MEANS COMMITTEE
Ways and Means Committee: —
Joseph Mogler, W. W. Watts,
Fred Wehrenberg, W. O. Reeves,
and J. R. Pratt. Resolutions
Committee: — Oscar Lehr, S. E.
Pertle, J. C. Hewitt, James M.
Drake, St. Louis, and Samuel
Horwich, St. Louis.
IMPORTANT MATTERS
DISCUSSED
The convention lost little time
and handled all questions with
dispatch and precision. Matters
discussed were: Radio broad-
casting, tax free music, trailers,
the so-called uniform contract,
arbitration, free shows and cen-
sorship.
A special committee composed
of Joseph Mogler, Oscar Lehr,
W. O. Reeves, George Meyers,
Capitol Theatre, St. Louis, Fred
Wehrenberg, Hector M. E. Pas-
mezoglu and Charles Goldman
was finally appointed to con-
sider the uniform contract prob-
lem and make recommendations
to the national convention.
Canes are merely walking sticks to most
folk but to Raymond Hatton, featured
Paramount player, they mean more. Buy-
ing and trading canes is Hatton's hobby.
Many exhibitors complained that the so-
called uniform contract is not uniform in
any sense of the word. Others charged
that under the present arbitration system
the exhibitors are at the mercy of the ex-
changes and that the producer and dis-
tributors hold every advantage, compelling
the exhibitors to show all pictures con-
tracted for while very often pictures named
in contracts are never produced, exhibitors
being forced to accept substitutes.
Secretary Hehl reported many producers
have promised to co-operate in the move
to substantiate tax free music scores with
their pictures. Harry Sigmond, general
manager of the Tax Free Music Bureau,
45 West 45th street, New York, has offered
to furnish tax free music to all exhibitors,
producers and distributors interested in
same.
During the filming of "The Air Mail," Irvin Willot's latest
feature for Paramount, Mayor Roberts of Reno, presented
Billie Love with a Nevada sombrero. Left to right: Police
Chief Kirkley; Billie Love; Mayor Roberts; P. M. Jackson.
Women to Piay Part
In K. C. Convention
Exhibitors' Business Manager
Arranges for 100 Women To
Attend Session and "Talk"
Kansas City, Mo., April 9.— "The average
exhibitor's wife keeps in closer touch with
what the public wants than the theatre owner
does."
That is one of the theories of C. E. "Doc"
Cook, business manager of the M. P. T. O.
Kansas-Missouri. The other theory is this :
"Obtain the interest of women in organi-
zation, get them to talk and think organiza-
tion and you will have established a nucleus
for an exhibitors' association which can't
be beaten down."
All of which means that there will be a
well planned campaign to have the wife of
each exhibitor attend the semi-annual con-
vention of the M. P. T. O. Kansas-Missouri
at the Hotel Baltimore in Kansas City,
April 27 and 28, the Baltimore having been
substituted instead of the Hotel Muehlebach
b"r?nce space for the convention will be
available.
In the past in Kansas and Missouri there
has been no concerted effort on the part of
the exh.bitors' body to urge the attendance
of women, although their presence always
has been welcome. This year, however, Mr.
Cook is planning a regular campaign, the
details of which have not been completed, to
obtain the presence of at least 100 women
at the convention. Furthermore, they are
not to be "lured" to the meeting by special
bargain sales at department stores or simi-
lar events — they will be expected to attend
all business sessions and TALK.
The various committees which will have
charge of the arrangements of the conven-
tion will be appointed in a few days.
Mix-Up in Orders Leads to
Income Tax Revelations
Kansas City, Mo., April 8. — Through a
misunderstanding of orders from
Washington, the internal rev-
enue department at Kansas City
permitted the publication of
some income tax returns and
thereby offered opportunity for
an interesting comparison in the
amount of business done by the
Newman, Royal and Globe the-
atres.
The Newman, which spent
about $50,000 for interior im-
provements, usually presents
elaborate prologues, has an or-
chestra of thirty-five pieces and
carries a heavy "overhead,"
while the Royal, a much smaller
yet elaborate theatre, showed
fully 75 per cent of the really
big pictures booked during the
year by Frank L. Newman,
manager.
The Newman paid $1,386 54 in-
come tax, while the Royal paid $2,-
864 66, approximately twice the
amount of the Newman. The
Globe theatre, located a block out
of the high rent arei and playing
both feature pictures and vaude-
ville, paid only $333.15.
Page 48
Exhibitors Trade Review
Lloyd Hughes takes it upon himself to warn his leading lady, Colleen Moore, popular
First Nat.'onal star in "The Desert Flower," against unnecessary risks. Miss Moore
is still in plaster cast recuperating from recent spine injury. Her mother is beside her.
Round Table Briefs
James A. Watson Dies
Of Heart Attack
M. P. T. O. Executive of Kansas-
Missouri Was Energetic
Worker
Kansas City, Mo., April 7. — James Wat-
son, vice-president of the M. P. T. O. Kan-
sas-Missouri and owner of the Benton thea-
tre, Kansas City, died unexpectedly of heart
disease Thursday at his home, 631 Benton
boulevard. Mr. Watson was one of the most
widely known exhibitors in the Kansas City
territory and was a tireless worker in the
M. P. T. O. K.-M.
Having made a marked success of the
Benton theatre, one of the leading suburban
houses, Mr. Watson soon was to have taken
charge of a new theatre, now under con-
struction at Independence and Prospect
avenues, Kansas City. He was a former
golf professional of the Mission Hills Golf
Club, Kansas City, and was known to thou-
sands in that sport. He had been owner of
the Benton theatre four years, developing
the house up to a standard to where it was
regarded as one of the best money makers
in the city. Mr. Watson, who was 46 years
old, came to America nineteen years ago
from Dundee, Scotland. He had lived in
Kansas City twelve years.
W. D. Gross, owner of the Coliseum thea-
tre, Ketchikan, Alaska, is in Seattle for a
couple of weeks. Mr. Gross says condi-
tions are normal in his district. He is lin-
ing up summer bookings.
* * *
Frank Graham and A. F. Cormier, of Cen-
tralia and Chehalis, Wash., were visitors to
Seattle's Film Row this week. Both are
members of the Twin City Amusement Com-
pany. Several of their theatres are under-
going extensive repairs.
* * *
E. C. Wallow, who recently bought the
Vaudette, Tacoma, Wash., has sold the house
to J. P. Bertram.
The Orpheum, Cottonwood, Idaho, is
again to be opened, this time under the man-
agement of L. J. Wagner. John Knott was
the former manager.
* * *
The Strand Amusement Company, of
which Leo Keiler is the dominant figure, has
taken over the Orpheum and Grand thea-
tres in Fulton, Ky. The Orpheum formerly
was owned by W. L. Chisholm and the
Grand by George Snow.
3s 3; $
The new Central theatre, which is under
construction at Thirty-first street and In-
diana avenue, Kansas City, rapidly is near-
ing completion and is expected to open on
Easter. The theatre, a suburban house
which represents an investment of $70,000,
is being erected by T. H. Brougham and
will be managed by Jack Tiller, formerly
of McCook, Neb. The theatre will seat
900 persons and will contain two 4-room
apartments and two storerooms.
* * *
H. E. Ulrich, manager of the Midland
and Royal theatres, operated" by the Mid-
land Circuit of Theatres, has been appointed
manager of the Strand theatre, Sal'na, Kan.,
operated by Capitol Enterprises of Kansas
City. He will be succeeded at the Midland
and Royal theatres by Harry Keefer, who
has been connected with the Midland cir-
cuit several years.
$ 'jf:. $
Few small theatres in Kansas will sur-
pass the new Crook theatre, being erected
at Howard, Kan., by W. S. Stoddard. The
theatre, when completed, will seat 800 per-
sons and will have a 7-piece orchestra. The
policy w 11 be six nights a week and Sat-
urday matinee.
Spring fever reaped an early victim in
Willard Frazier, manager of the Empress
theatre, Paola, Kan. Last week when Lee
Balsley, manager of Western Pictures Com-
pany, called to see Mr. Frazier he was
greeted by the sign, "Doctor is out — Gone
Fishin'."
H Turner, manager of the Turner thea-
tre, Burlingame, Kan., is confined to his bed,
suffering from influenza. Burlingame, inci-
dentally, is a town of 1,400 inhabitants and
supports three motion picture theatres, mak-
ing it easy to imagine the mental "ease"
with which one of those managers could
be forced to lie in bed.
* * *
Special membership solicitors will be ap-
pointed in the membership drive now being
sfaged by the M. P. T. O. Kansas-Missouri.
The first special solicitor to be appointed
is C. R. Wilson, owner of the Liberty thea-
tre, Liberty, Mo.
* * *
Texas Exhibitor Succumbs
Dallas, Tex., April 8.— Fred Chavey,
former manager of the Palace Theatre,
Cleburne, Texas, succumbed to an operation
for appendicitis. Mr. Chavey's death is sin-
cerely regretted by all those among the trade
who knew him. He has managed theatres in
this territory for over nine years and leaves
an enviable reputation as a square shooter
behind him.
He is survived by a wife and two children.
The body was shipped to Greenville, Texas,
for burial.
Exhibitor Charges Unclean
Fronts Cause Most Failures
Kansas City, Mo., April 7. — "Show me a
suburban or rural theatre which has a clean,
attractive front and lobby and I'll show you
a house that is making money." So says W.
D. Fite, who operates a chain of theatres
in Kansas.
"The day I acquire a theatre the first
thing to be done is to replace the usual un-
attractive front and lobby with something
which looks like a theatre," Mr. Fite said.
"I actually believe that fully 70 per cent of
the failures among the smaller theatres are
due to the fronts wh'ch need paint, and bleak,
characterless lobbies — all of which could be
remedied for a few dollars, which any exhi-
bitor should be more than willing to spend."
# * *
Twenty Schine Theatres Now
in Hands of New Owners
The final closing of the deal whereby Uni-
versal takes over the Schine chain of twenty
theatres in New York State, was officially an-
nounced this week, following the first news
last week by Exhibitors Trade Review.
The Schine chain, together with the Sparks
theatres in Florida, also acquired by Universal
several weeks ago, gives Universal output a
first-run prestige in highly important terri-
tories. The Schine houses are as follows :
The Opera House, Strand Theatre and
Hippodrome at Carthage; Park Theatre, at
Cobleskill; Strand Theatre, Dolgeville;
Princess Theatre, Regent Theatre, State
Theatre, at Corning; Glove Theatre, Hippo-
drome Theatre, Family Theatre, at Glovers-
ville; Temple Theatre, Auditorium Theatre,
renamed Rialto Theatre, at Lockport; Co-
lonia Theatre, Strand Theatre, at Norwich;
New Grand Theatre, Universal Theatre, at
Auburn; Oneonta Theatre, Palace Theatre,
Strand Theatre, at Oneonta; Richardson
Theatre, Orpheum Theatre, Capitol Theatre,
Strand Theatre, at Oswego; Grand Theatre,
at Rochester; Park Theatre, at Medina;
Babcock Theatre, at Bath; Playhouse The-
atre, Liberty Theatre, at Canandaigua; Ri-
alto Theatre, at East Rochester; Rivoli
Theatre, at Pairport; Smith Opera House,
Temple Theatre, Regent Theatre, at Gen-
eva; Andrews Theatre, Strand Theatre, at
Salamanca; Elmwood Theatre, Sampson
Theatre, at Penn Tan.
April 18t 1925
Page 49
New Tangle Develops
In Quebec Censorship
Film Men Object to the Tie-Up
of Their Products in the
Offices of Censors
Montreal, April 7. — A new tangle to the
film censorship situation in the Province
of Quebec is said to be occasioned by the
delay in which various moving picture re-
leases are handled by the Quebec Board
of Moving Picture Censors. A consider-
able number of current feature releases are
being held up in hte censor bureau at Mont-
real, Quebec, and it is claimed that the
censors are taking their time in passing
upon the' merits or demerits of many pro-
ductions. One well-known local film man
has stated that there are more than 40 fea-
ture-length pictures in the office of the
Quebec Censor Board and that there has
been no evidence of a desire to clear up the
lot by the censors despite the entreaties of
local film exchanges and exhibitors.
There was a recent declaration that the
manager of one of the leading motion pic-
ture palaces of Montreal was compelled to
book a feature for a current week that he
did not want to rent at all but that it was
practically the only one available, other pros-
pective features being locked up in the
censor board vaults awaiting the pleasure
of the censors.
The situation in Montreal has been all
the more difficult because of the general
practice of presenting double-feature pro-
grammes at many of the local theatres.
At many of these houses, programmes are
changed three times weekly so that, in quite
a number of cases, the demand for one
theatre alone is six feature-length features.
Thus, the booking schedules in Montreal
film exchanges are intricate to say the least.
Censorship delays only serve to add to the
troubles of bookers. Because of the strict
attitude of the censor board, exchanges are
afraid to proceed definitely with the release
dates for any new feature until the reels
are actually approved.
* * *
Exhibitor Uses High School
Girls in Fashion Shows
Albany, April 6. — William Smalley, of
Coopertown, head of a chain of fourteen pic-
ture theatres in New York State, is now
staging fashion shows along with his picture
programs at each of his theatres. Mr. Smal-
ley is utilizing high school girls as models
and has found that these fashion shows are
costing him but little and are attracting ca-
pacity business.
Texas Music Tax Adjusted
Dallas, Tex., April 8. — The controversy over
royalties on songs played in motion picture
theatres of Texas was amicably settled in a
conference at Dallas, between Col. H. A.
Cole, president of the Motion Picture Thea-
tre Owners of Texas, and John Mills, head
of the Society of Authors, Composers and
Publishers. Details of the settlement were
not disclosed.
* * *
Troy Taxes Exhibitors
Albany, April 6. — Motion picture theatres
in Troy, N. Y., are called upon to pay heavy
taxes by an arrangement which they have
with the city authorities, the latter requiring
the houses to meet the cost of a fireman.
The smallest house in the city pays $200
and a 700-seat house pays as high as $500
a year, the money going to the firemen's
pension fund.
SOUTHWEST ACTIVITIES
M. S. McCord has purchased the Rialto
Theatre at Camden, Arkansas.
* * *
Ferdinand Jenson, the first owner of a
motion picture in Arkansas, died at his
home in Dallas, Texas, last week, and was
buried in Grove Hill Cemetery.
* * *
W. E. Calloway, Southern District
Manager for First National, was in Okla-
homa City the first of the week.
* * H=
A tent show showed up at Valliant, Okla.,
last week, but didn't show, having been
driven out of town.
& ♦
The new Queen Theatre has been opened
at Tyler, Texas.
% ^ %
W. N. Walker will open a new theatre at
Braman, Okla., in the near future.
* # *
L. D. Bowen has been appointed manager
of the Connollee Theatre at Eastland, Tex-
as. The Connollee was recently purchased
by A. C. Stalcup.
* ♦ %
Bud Walker has opened his new Texas
theatre at Shamrock, Texas.
* * *
J. J. Strickland and Miss Louise Owens
were married at Dallas, Texas. Mr. Strick-
land was former Secretary of State for
Texas, and counsel for the Southern Enter-
prises. Mr. and Mrs. Strickland will be at
home to their friends in Dallas, after a brief
honeymoon.
The semi-annual conclave of the M. P. T.
O. of Arkansas will convene at Little Rock,
Ark., April 6th, when delegates to the na-
tional convention will be named.
* ♦ •
G. O. Vail has been appointed manager of
the New Grand Theatre at Morrillton, Ark.
Joe and Tom Watson have purchased the
Strand Theatre at Paris, Ark.
Theatre Owner
Touring for Ideas
Fred A. Miller, Building Two
Los Angeles Theatres, Starts
Trip to Study Presentations
Los Angeles, Calif., April 8. — Fred A.
Miller, former owner and general manager
of the California, Miller and other down-
town Los Angeles theatres, has left for an
extended tour of the East for the purpose of
studying the newest developments in pic-
ture presentation preparatory for the open-
ing of the two new houses he will open in
Los Angeles this fall.
One of these new houses will be located
in Carthay Center, the newest exclusive resi-
dential section of the city between the city
and Beverly Hills, another high class home
suburb and on the main traveled boulevard
between the city and the sea. The theatre
will be known as the Carthay Center Circle
Theatre and will be unique in that it is to be
constructed on a complete circle. It will
have two thousand seats and embrace many
new and unique features. This is only one
of many big projects either under way in
this section or contemplated, and the know-
ing ones declare that this is destined to be a
magic spot in this already magic Southland.
It is Mr. Miller's intention to make this a
theatre of long runs for big pictures and
during his eastern visit he expects to secure
some exceptional talent.
Miller's other house is already under con-
struction at the corner of Santa Barbara
and Figueroa Streets, the busiest suburban
corner in the country according to the Re-
alty Board check. It will have a large seat-
ing capacity and all the latest features. In
addition to the theatre the building at this
corner will contain a number of large stores,
and a group of offices. Two of the big cor-
ners have already been leased, one for a big
branch of one of the largest banks in the
West and the other to a drug store company.
Mr. Miller expects to be away from Los
Angeles about two months.
Page 50
Exhibitors Trade Review
Lack of Exploitation Responsible
for Poor Business in Egypt
I HAVE purposely kept back this ar-
ticle until well into the season to see
how things would go, but I find that
in spite of the very good films now be-
ing exhibited, things are going from
bad to worse.
We do not have to go far to find the
reason for this. There are only two rea-
sons which are responsible for this
serious position.
Firstly : The inability of the foreign
distributor to choose the right man for
his agent. Not only must that agent
know all about the business, hM he
must also be able to honestly place his
firm's features in the best theatres.
Secondly : The absolute lack of pub-
licity by owners of first run houses.
Let us now analyze the two points
mentioned :— As the foreign distributor-
is far away and he cannot possibly send
a representative from the home office
permanently out here, the man ap-
pointed as agent must not just sit tight
and wait for his pay at the end of the
week. He must always keep his prin-
cipals informed of the correct state of
affairs and suggest remedies for bad
business. He is the only one capable
■of doing this and is supposed to know
his patrons.
Again, has he honestly placed his
firm's output where it can make most
money? I ' know for a fact that the
product of one of the most famous
American companies is showing in halls
where it is making less money by a long
way than it would have done elsewhere.
Some of these pictures have been
showing to a maximum of $400 when
they could have played to a minimum
of $1500.
AS films are rented on percentage
and not on box-office value this
makes a great difference to the distribu-
tor. Of course there is the minimum
which the exhibitor guarantees, but I
will show later on that this system of
percentage is partly responsible for bad
business.
Lack of publicity. Owners of first run
pictures houses have never, except on
one occasion, tried to push a picture by
booming it in any way. The exhibitor
has not much overhead after he pays
the rent for his hall, as his personnel
.are very poorly paid, as they only work
for him in the evenings, none receive
more than 30 dollars a month. He
thinks that he should bill his pictures
in the ordinary way and that if he
spends a few dollars a week for Bally-
hoos he would be the loser and that he
vwill only be helping the distributor to
HASSAN HELBAWY
make more money. He only requires a
small profit for himself.
I can prove the truth of this state-
ment by explaining that the second run
houses have to pay a lump sum for
their programs and their business is
showing handsome profits, each one of
these exhibitors has several expensive
autos and has enough money to have a
European trip every year. They go in
for publicity and boom every film.
Only one man (first run) has really
tried to push a film. Though this was
only done for one week, the results
were surprising, and I am sure that his
competitors will now follow suit.
THE man in question hired a famous
film and spent about 100 dollars on
Ballyhoos and hand bills for the native
population. He had been showing the
product of the same firm the previous
week. The takings for the unadvertised
film were $400, the next week they
jumped to nearly $3,000 ! ! He got the
idea from second run halls and was the
first man to get in touch with the na-
tives. ' •
Only exhibitors of second run houses
cater to the native population. This is
a great mistake which must be put right
at once, if we want to make exhibiting a
paying proposition. In first run houses
only 20% of the seats are bought by
natives whereas about 80% of the boxes
are taken over by them. Those of the
natives who attend usually know one
foreign language and can read the pro-
gram in the lobby before going in.
They have some idea of the sort of
show they are going to see. They also
know that all the titles are translated
in the Arabic language. Thousands of
natives, however, cannot read any
language but their own and would cer-
tainly go in if they knew what was on
inside. Not one of the big halls ever
bill their programs in Arabic on their
theatre front.
This sort of thing might have been
right a few years ago, but things have
changed here. An Egyptian has a dif-
ferent idea of himself now and likes to
know that his needs are attended to and
the exhibitor who thinks that the na-
tives will fill his halls without any atten-
tion being paid to them will find him-
self guessing for quite a while.
I hope that people in the States will
believe me when I tell them that there
is a lot of money to be made in Egypt,
but only when their agents start looking
after their end of the business in the
proper spirit.
A FAMOUS American concern has
just placed an agency for their
products in Egypt and though they are
not doing very well as yet here, owing
to their stars being practically unknown
in this country, their agent is doing well
with the publicity end of the business
and is the only man making any use of
the press sheet. He is always after the
exhibitor with ideas and I think that
things are looking well for his com-
pany's products as what patrons have
seen the films say they have never seen
any better.
Local production is nil and foreign
producers few. An English company
has just finished making a picture here.
There are only three cameramen in
Egypt, two Italians and myself, an
Egyptian ; one works for the King, the
other for Pathe News, and I make Ed-
ucational films for the government be-
sides my News work for Fox.
We have five first run houses in
Cairo and the same number in Alex-
andria. The Alexandria Houses are
connected to those in Cairo and run the
same films.
The Metropole and The Kleber,
Cairo's most exclusive halls, are run by
the same man and are showing First
Nationals. The Empire, which has up
to this season done very badly owing to
its showing only Italian films, is show-
ing Paramounts and Universals. The
Gaumont will show Metro-Goldwyns
and French and Continental Films. The
Cosmograph is showing a mixture of
everything.
April 18, 1925 Page 51
How to Keep Them Coming
Free Newspaper Space
For "Tornado"
Unusual Newspaper Stunt Blows
In New Patronage
Here's a "Tornado" stunt which can
be worked in any city. When "The Tor-
nado" was playing its second week on
Broadway at Moss' Broadway Theatre,
Joe Weil, Bix U Exploitation Manager,
wrote to the local U. S. Weather Bu-
reau, asking as to the possibilities of a
tornado hitting New York and what
harm it could do to Broadway; whether
or not it could destroy bridges, hurl
autos through the air, etc. He had
different people write similar letters to
the city editors of all the local papers.
He addressed some of these to sci-
ence feature writers on some of the
papers.
The result was that simultaneously
with the showing of the picture, the
newspapers ran the inquiries in then-
letter columns.
Garrett Serviss, feature writer on the
Hearst papers, devoted his entire two-
column article to "Tornados".
Weather Chief Scarr personally ans-
wered the query.
Wed grouped some of this matter on
a one-sheet board and mounted it on an
easel for display in front of the Broad-
way. This one-sheet was headed with
the question, ' Could the Tornado de-
stroy Mew Yo.-k. r ' Berav.se of its lo-
cal appeal it attracted considerable
attention of the seat-selling kind.
The expense involved was trivial.
Collegiate Boxing Bouts For
"Captain Blood"
The many and vigorous punches in
Rafael Sabatini's "Captain Blood," pro-
duced by David Smith, rece.ved unus-
ual recognition when this Vitagraph
special appeared recently at the Bower-
sock Theatre in Lawrence, Kan.
Lawrence is the seat of the Univers-
ity of Kansas, and the authorities of
that institution gave particular atten-
tion to this photoplay as one worthy of
patronage by college students. With
the co-operation of the varsity athletic
societies, the managing director of the
theatre arranged a special prologue,
consisting, among other features, of
three three-round boxing bouts by lead-
ing student athletes.
The performances were attended by
large audiences, composed both of
townspeople and students, representa-
tives of the English literature classes
and a large number of "co-eds" being
conspicuous among the latter. The box-
ing bouts were warmly applauded but
scarcely more so than the picture itself.
"Captain Blood" scored a hit.
"TAKE-A-CHANCE" WEEK
PROVES A GOOD BET
There are some stunts that cannot
be called new. But after all, perhaps
the old timers that have proven their
worth are the best box-office boosters.
They are used in different ways, as
there are many and various manners
in which any stunt may be slightly
altered for adaptation. This is one rea-
son why you should keep in close touch
with what other exhibitors are doing
to sell their shows. You will always
find an idea that will strike you as
particularly well suited to your public.
The mystery stunt is always a good
one. For instance, the State Theatre
in Minneapolis did exceptional business
on the strength of a "Take-a-Chance"
program, every item of which was kept
secret. It was even arranged to have
the local critics review the film in ad-
vrnce and to refrain from mentioning
the name of the picture or the cast.
♦ ♦ ♦
"What Price Marriage?"
When citizens of Birmingham, Ala.r
answered the telephone recently, a voice
at the other end of the wire inquired,
"What is the price of admission next
week to 'So This Is Marriage'?"
And when they replied, "Whom do
you want?" the voice asked, "Is this
Loevv's Bijou?" Every number in the
telephone directory was so treated.
&%Zr\ Columbia
etures
presents
A SPECTACULAR DRAMA OF
COURAGE, PATHOS and LOVE
WILLIAM
DOROTHY
HAINES "DEVORE
DAVID TORRENCE, SHELDON LEWIS
jHARLIE MURRAY, WILLIAM WELSH
FRANKIE DARRO
This is a good specimen o* the hypnotizing paper put out by Columbia Pictures for their Fire photodrama "Fighting the Flames."
There is a big tie-up opportunity for this film w.th every local fire department in the country.
Page 52
Exhibitors Trade Review
Effective Ideas For
"Lighthouse by Sea"
During the run of "The Lighthouse
By the Sea," at the Central Theatre,
Jersey City, David Schaffer, exploita-
tion and publicity man for the Haring
and Blumenthal Enterprises, put over
an effective piece of exploitation that
brought big results. It consisted of a
striking front and lobby display, and
an attractive "walking" street stunt.
Three days previous to the opening of
the picture, a costumed lighthouse keep-
er in "sou'wester" and oilskin hat,
carrying a life-buoy with the advertise-
ment of the attraction and leading a
dog, paraded the section in which the
picture was playing. In front of the
theatre a lighthouse was built with a
flashlight that was kept working every
evening for an hour before and up to
the close of the performance. Along-
side of this was placed a large cut-out
of Rin-Tin-Tin.
Bargain Sales in Entertain-
ment Pictures
Manager Filizola, of the Empress
theatre, Fort Scott, Kas., tried a new-
one the other day and it worked. He
had several good pictures booked, so
he inserted a "reader" advertisement,
announcing that, just like any other
merchant, he was overstocked with
good merchandise and that he was go-
ing to give a bargain in showing from
four to six good pictures each week.
Fort Scott is a town of about 25,000
and pictures usually run three days.
When Universal's "K — the Unknown,"
played the Cameo Theatre, San Francisco,
the management attracted no small atten-
tion to its showing through this ballyhoo
Hunting "K's" Proves
to be Popular Pastime
Hunting for "kV in the country
where "k's" — in groups of three — get
the inhabitants looking for excitement,
put over the engagement of "K — the
Unknown" in Centralia, one of the
southern Illinois coal belt towns.
Harmon Ferguson of the Gem Thea-
tre sold The Centralia Sentinel on a
contest in connection with a co-opera-
tive advertising page. Readers of The
Sentinel were asked to list the number
of "k's" in each merchant's ad on a
"K — the Unknown" page.
The first who brought correct lists
to the theatre were admitted free.
The "k" idea proved beneficial in three
ways : It brought added revenue to the
newspaper, it got the ads on that page
read thoroughly, and it boosted the en-
gagement's receipts by a considerable
margin.
"The Thief of Paradise" Steals
Patronage for Exhibitors
After "The Thief of Bagdad" played
a big engagement in Providence, R. I.,
it moved over to Pawtucket, the big in-
dustrial community practically adjoin-
ing the metropolis.
As a rule the Pawtucket folk seek
entertainment in Providence, but in this
case the situation was reversed. The
attraction was liberally advertised in
The Majestic Theatre, Portland, Oregon, recently played United Artists "Thief
of Bagdad." Manager Frank A. Lacey boosted the gate receipts of his theatre
by this lobby display which he personally designed and arranged for the picture.
Providence papers with the desired
effect.
Heavy advance billing and advertis-
ing preceded the play date for "The
Thief of Bagdad." A special distribu-
tion of 10,000 heralds was effected.
Among some of the unusual stunts ar-
ranged by Manager Storms of the Le-
roy was the use under the marquee of
a specially modeled clay statuary group
four feet high, representing "The
Thief" and the Princess on the magic
flying carpet. The figures were clothed
in silks and their features naturally
colored. A swaying movement to the
flying carpet was obtained by cords
operated by house employees. The dis-
play was lighted from spots. •
* * *
Spook Stunt
Kansas City "fell" hard for the ex-
ploitation stunt of driving a "driverless"
racer through the streets last week.
The car was piloted by Roland Thomp-
son, concealed beneath the hood, the
exploitation being in conjunction with
the showing of "The Speed Spook,"
Johnny Hines' picture, at the Pantages
Theatre.
* * *
Turkey in the Straw
Using a fiddler's contest to draw far-
mers from miles around to the theatre,
the Harris Grand Theatre of Blooming-
ton, Ind., increased its patronage con-
siderably. Thirty-six Bloomington mer-
chants contributed prizes to the fiddlers.
Singing and dancing contests also were
held.
April 18. 1925
Page 53
Theatre House Organ
Makes Money
Schade's Theatre Magazine
Self-Supporting
George J. Schade, Sandusky, O., has
launched a publication of his own in
the interest of the Schade theatre, San-
dusky, of which he is owner and mana-
ger. He calls it the Schade Theatre's
Screen Review.
The magazine is issued monthly and
is sent by mail into the homes of more
han one thousand Sanduskians. It is
composed of sixteen pages of attract-
ively illustrated reading matter dealing
principally with First National pictures
and players appearing therein, and four
pages of advertising and local stories
concerning Sandusky advertisers, be-
tween attractively illuminated covers
which, with the exception of the frontal
page, are also given over to advertising
matter.
The returns from the advertising
matter carried pay the expense of get-
ting out the magazine and distributing
it. In fact, it has begun to net a profit
that in due time promises to become
worth counting. Advertisers in the
magazine express themselves as well
pleased with it as an advertising me-
dium.
Schade is not satisfied with just the
ads he carries for his advertisers. In
special stories he calls attention to his
advertising and, editorially, urges the
readers of his magazine to patronize
those who help provide them with the
picture news and features he has found
they so much appreciate.
* * *
"Any Rags Today?"
When Jackie Coogan played Nash-
ville, Tenn., in "The Rag Man," a junk
wagon with every kind of junk, banners
exploiting the picture along its sides and
a youngster in a ragged Coogan outfit
on top of it exploited the film. This
youngster kept shouting, "Got any rags,
any bones, any bottles today for 'The
Rag Man'?"
One of the most popular ideas ever
put over in Nashville was the distribu-
tion of 5,000 rulers bearing advertise-
ments of the picture among school
children. Principals of the schools, it
was found, readily undertook to dis-
tribute these rulers through the class-
rooms, as the rulers came handy to the
children in school. Burke & Co., one
of the largest dealers in boys' clothing,
donated a very attractive window dis-
play, in which it was announced that a
ruler would be given to every boy and
girl who visited the Boys' Department.
Lebeck's Department Store co-operated
by wrapping heralds with all packages
delivered from the store.
"Checking" Up Business
By Means of Novel
Seat Stubs
Something new in passes : a check
and check stub, printed in regulation
form and 6n the customary bank check
paper.
In the "Pay to the Order of" space
was filled in the name of the guest ; the
"amount", written with a regular check
writer, was "One Reserved Seat," and
in the place of the check number was
the row and seat number allotted to the
holder.
The date line was filled in with the
date of the opening and the name of the
theaire was where that of the bank is
usually found. In the lower left-hand
corner, printed in red and black, was
"World Premiere, 'Smouldering
Fires' ". These checks were signed by
Julius K. Johnson, manager of the
Forum.
"Joeys" Attract
Crowds for "He"
Active Newspaper Campaign
Helps Metro Film
A clown ballyhoo, two window dis-
plays, a lively press campaign and a
special lobby display were the features
of a campaign on "He Who Gets
Slapped", when the picture played re-
cently at the Allen Theatre, Fort
Wayne, Ind.
One of the window displays featured
toilet articles a week in advance of the
showing, while the other window was
entirely devoted to a display of Clown
Cigarettes with announcement cards.
One hundred inches of extra space in
the papers were achieved, and four oil
paintings were exhibited in prominent
locations.
Jackie Coogan
Thrift Essay Contest
Open to Children
6 to 15 Years of Age
1st Prize — A savings account of $25.00
with Bankers Trust Company
2nd Prize — A savings account of $15.00
with Bankers Trust Company
3rd Prize — A sayings account of $10.00
with Bankers Trust Company
4th to 15th Prizes — Two tickets each to the
Apoilo Theater to see Jackie Coogan's new
picture, "THE RAG MAN," showing next
week.
The prizes will be awarded for the
best 100-word essays on "The Value of
a Bank Account" submitted by children
from six to fifteen years of age. Write
your essay with pen and ink, using one
side of the paper, and send or bring it
to the Bankers Trust Company before
4 p. m. Tuesday, March 17, 1925. The
winners' names and the prize essay will
be published Thursday or Friday of
next week.
One of the objects of this contest is
to promote the thought of thrift among
the children of Indianapolis. The Bank-
ers Trust Company has always advo-
cated bank accounts for' children as an
aid to teaching them the value of
money, and we are proud of the large
'number of children's accounts in our
•Savings Department.
Jackie Coogan, the most famous lad
in the world, has been taught the value
of thrift. Despite his tremendous earn-
ing power as a film star, he receives
but $18.00 per Week. From this allow-
ance his parents expect him to regu-
larly bank a goodly portion. In this
way Jackie is learning the significance
of a bank account, so, when he grows
to manhood, he will have the ability to
manage his affairs efficiently.
In his picture, "The Rag Man," Jackie
rises from rags to riches through hard
work and perseverance, both of which
are essential to those who would rise
to success. Parents are asked to call
children's attention to the Essay Con-
test and urge them to compete for the
prizes we are offering.
Savings accounts may be started with
$1.00 or more. We pay 4% interest.
Bankers Trust Company
PENNSYLVANIA AND OHIO STREETS
Here is how Charlie Glickauf and the Apollo Theatre, Indianapolis, Indiana, got
the bankers working for Metro-Goldwyn's "The Rag Man." You can do the same
thing With your local bank when you show the picture.
Page 54
Exhibitors Trade Review
Here is a big piece of exploitation work for International News reel. It is the remarkable window display in one of Los Angeles
leading stores which aroused general interest in a desert flight of the newsreel cameramen.
This display certainly
made all passersby stop
and look when United
Artists' "Robin Hood"
played at Frank New-
man's Royal Theatre.
Don 't Be a "One
THIS is what some of the other showmen are do-
ing to sell their shows — they want to know what
you have tried in the way of exploitation. Tell
them.
Why not let the other fellows Know what you
are doing to sell your attractions to the public?
Without doubt you are originating exploitation ideas
of your own as well as adapting those that are suit-
able. Why not play fifty-fifty, and give the other fel-
lows the benefit of your experiences?
Hundreds of thousands saw this display
daily when First National's "The Lost
World" played at the Aldine Theatre,
Philadelphia. The result was most grati-
fying to the enterprising theatre as well
as the merchant who allowed the tie-up.
^ CANDY SPECIAL
The front of the Liberty Theatre, Oklahoma City, was decor-
ated thusly for its showing of Vitagraph's "Pampered Youth."
The facade is dressed with glass tile on which Robert
Hutchinson, managing director, had this artistic lettering.
April 18, 1925
Page 55
Here is a close-up of the style show brought especially to New York for the showing of Paramount's "The Dressmaker from
Paris" at the Rivoli Theatre. This was exploitation de luxe and brought big business to the theatre.
Way " Player!
Remember that an exchange of ideas will enrich
both of you. Other exhibitors do not hesitate to let
you in on the good things they discover in the way of
showmanship. Do your part and come across to them
with some of your ideas.
If you have photographs, so much the better —
but in any event, take the brief moment necessary to
jot down the essential facts of your best stunts, and
mail them to-day to EXHIBITORS TRADE REVIEW
to be relayed to the boys.
Metro-Goldwyn's "Excuse Me" did ex-
ceptionally well when it was shown at
the Sun Theatre, Omaha, and one reason
was the clever lobby dress by which the
management attracted attention.
When First National's
"So Big" played at the
Liberty Theatre, Spo-
kane, this is how they
told the town what was
playing. Note cut-outs
and shadow boxes.
Harold Home, managing director of the Criterion Theatre,
Los Angeles, staged a simple but most effective prolog
when he played Universal's "The Last Laugh." The scene
showed the hotel front and the pompous doorman on duty.
^TeKttizZZlZr II- 3- 5-?- ^
STOWING ATlTRttHCREV
THE F0UQWN6 MCMf TK $M>
THRILL-TOWN 0KEIE8YTBIP
6SIHS-VIUE CONRAD NA6EI
Page 56
Exhibitors Trade Review
Thorough Exploitation
Boosts "Rag Man"
Gross
Essay Contest and Striking Win-
dow Displays Featured
An essay contest and a number of
striking window displays were features
of a recent campaign on "The Rag
Man" in Indianapolis, Ind., when
Jackie Coogan's "The Rag Man"
played there at the Apollo Theatre.
Charles Glickauf, Metro-Goldwyn ex-
ploiteer, tied-up the Bankers' Trust
Company on the school children's essay
contest, which was limited to one hun-
dred words, and to the subject "A Bank
Account," or "The Meaning of Thrift."
A bank account of $25 was awarded
as first prize, one of $15 as second
prize and one of $10 as third, while
tickets to see the picture were awarded
as consolation prizes. This contest
aroused vast interest.
The A. G. Spaulding Sporting
Goods Company was tied-up for a win-
dow display of athletic equipment.
Tie-up cards showed Jackie taking in-
structions at golf from Gene Sarazan,
swinging a golf stick and going through
his daily dozen. Another window was
A big window display of beautifying products helped the Temple Theatre Toledo,
Ohio, when it was showing Universalis "Butterfly." Notice the arrangement of
the stills and cut-outs also the live touch which was added by the figure.
contributed by the Conn musical in-
strument store, which celebrated its fif-
tieth anniversary by featuring an oil
painting of young Coogan playing a
brass musical instrument.
A street car carried two 24-sheets
for two days through the down town
districts during the busiest hours, and
also covered the residential district.
One hundred quarter sheets were used
on all street cars. A total of 5,720
lines were used in the newspapers, of
which 2,000 were devoted to the essay
contest. A trailer was used in the
theatre, and there was a special lobby
display.
A Laugh in Every Unep frA Laugh in Every Line
PUZZLE No. 2
PUZZLE No. 3
HORIZONTAL
1. The poor man's Rolls Royce.
4. What the Democratic don-
key needs (abbr.).
6. Try and get it from the
janitor.
9. What chorus girls do best.
11. To be in the chair (not at
Sing Sing).
12. Please excuse chalk (abbr.).
13. Said by acrobats just before
the big leap.
15, Burbank could never make
a ror.fi last as long as
this bird's.
16. What some wives think
husbands are for (and
vice versa).
VERTICAL
2. A couple of good guys.
3. This is over your head.
4 Where they keep popes.
5. A girl's moniker (she's a
little girl, so it's abbre-
viated).
7. Stands a lot from artists.
8. The old men's best friend.
0. Your sweetie's old woman.
3. What you get out of college
(may bej.
4. What Mrs. Schultz said to
Mr. Schultz when he
asked her to marrv him.
HORIZONTAL
This one may stick, you.
*Tt seems there were two
Irishmen — ," This' is the
first.
Throw 'em a fish.
Why a dog sits on his hind
8. What your neighbor get.-
out of your lawn mower.
9. To sock, wallop or biff.
10. What a taxi chauffeur never
. has change for.
12. Accompanies noodle soup.
14. Sounds like a sneeze, but is
care-red by farmers in
their hip pockets.
16. BLOOIE!! Can we say
more ?
16. ''Ride with Papa?" (abbr.)
Precedes "gwine back to
Dixie."
3. What makes wild wives
The man who had to go
back for it.
5, Maker of
zles.
toss-word pirz-
Remember her? Her la>t
name was Pattei'son.
A wobbly; Gentleman of
leisure with a penchant
for Karl Marx.
These clever cross word puzzles are utilized by Educational in their advertising
copy, and are pulling business for the houses where the Educational product is
being shown. Use the puzzles and be convinced.
Newspaper Contests
Arouse Interest in
Schulberg Film
Debates on Capital Pnishment
Afford Much Publicity
Samuel Grant, publicity director for
the American Feature Film Co., which
holds the B. P. Schulberg franchise in
New England, has been extremely suc-
cessful with newspaper tie-ups in the
nature of essay contests for exploiting
the Schulberg special, "Capital Punish-
ment."
"Should or should not capital pun-
ishment be abolished?" was the subject
of three important newspaper contests
which Grant has conducted in advance
of showings of "Capital Punishment"
in Worcester, Hartford and Providence.
The papers which gave space to the
idea were the Worcester Post., the
Hartford C our ant and the Providence
News.
Mr. Grant secured front page space
with a double column head for five
days in advance of the picture's open-
ing. The contest continued through
the engagement and prizes were award-
ed from the stage of the theatres the
closing day. Replies pro and con
were printed each day of the contest.
In Worcester, 260 replies were re-
ceived, in Hartford close to 600 letters
were written to the Courant, in Provi-
dence there was a response from 750
readers.
One hundred dollars divided into
eight prizes represented the awards in
each tie-up. At each of these three en-
gagements the exploitation greatly aid-
ed box-office receipts.
The ease with which such contests
can be arranged is further attested by
the fact that Mr. Grant has been suc-
cessful in making a fourth tie-up with
the Press-Herald in Portland, Maine.
April 18, 1925
Page 57
The Ik^ Little Feature
"The Iron Mule"
Educational ' 2 reels
This concerns itself with the pioneer days _ in
American invention and traces one of the first trips
of the first railroad, "The Iron Mule" as it is
called.
A travesty on one of the most successful
pictures of the year, "The Iron Mule"
offers some really subtle humor. It is a
pleasing burlesque more calculated to ex-
tract a smile than a howl, but nevertheless
excellent entertainment. It is somewhat
reminiscent of one of Buster Keaton's
earlier productions "Our Hospitality," de-
picting the journey of the first train across
the plains. It is far removed from slap-
stick, and offers a theme altogether dif-
ferent from the majority of current screen
comedies. The titles are extremely well
done, the opening one being a fair example:
"Dedicated to those brave pioneer rail-
roaders who raised The Iron Mule from a
donkey engine, protected it with horse
pistols they'd raised from Colts and united
the States with Bonds of Steal."
Al St. John is the leading player and he
acquits himself very creditably as the con-
ductor-engineer of this historic engine.
The support is adequate and the director
has gone to some pains to attain the cor-
rect atmosphere of the days of 1830. "The
Iron Mule" is a picture we unhesitatingly
recommend to the most discriminating ex-
hibitor.
$ $ ' sfs
"The Magic Hour"
Red Seal 1 reel
This is a pleasing and diverting little
offering which wjll appeal particularly to the
kiddies but is ingenious and whimsical enough
to interest the grown folks as well. It has
to do with a child's dreams in the land of
make-believe. The dreams are centered
about his toys, and under the influence of
Morpheus take on a reality that carries
the lad through a world of fantasy and
adventure. There is a battle of the tin
soldiers, for instance, a trip through the
clouds in a miniature aeroplane and a
thrilling ride on a train.
Some excellent color photography is in-
troduced with telling effect to represent
more vividly the realization of childhood's
dreams taking on the guise of reality. One
of the "Gems of the Screen," this reel lives
up to its name, and provides excellent en-
tertainment.
* * *
'Ship Shape"
Educational-Cameo 1 reel
Hubby arrives home to find his wife in the arms
of a strange man. Heartbroken, he decides to join
the Navy. Going home for a last farewell with
the wife, she introduces the stranger as her brother.
He can't get out of the Navy, so his wife dol!s up
as a sailor and gets on his ship.
While there is nothing particularly novel
about this comedy, there are a number of
laugh-provoking situations carried off in
good style by Cliff Bowes and Virginia
Vance. It is slap stick of the veriest kind,
but there is a certain amount of sequence
to the action and some of the situations
are so genuinely funny, that it is all in all
really quite entertaining. The titles are
pathetically weak, it being evident that the
title writer made a desperate effort to
hit a humorous note without any notice-
able success. The film is up to the
average and will provide a good filler on
most any bill. It was directed by Albert
Ray.
SHORT SUBJECTS REVIEWED
IN THIS ISSUE
Black Hand Blues, The (Pathe)
Hard Boded (Pathe)
Hello Hollywood (Educational)
Idaho (Patheserial)
Iron Mule, The (Educational)
Loser Wins, The (Universal)
Lion's Whiskers, The (Pathe)
Magic Hour, The (Red Seal)
Pathe Review No. 16
Ship Shape (Educational)
Why Hesitate? (Educational)
"The Lion's Whiskers"
Pathe
2 reels
This story concerns a movie "vamp" who has
secretly married her chauffeur. Her contract stipu-
lates that she is not to marry, but she utilizes her
husband as a chauffeur.
There is nothing out of the usual about
this comedy, but it will serve to diversify
your program, and while it may not regis-
ter very highly, it will nevertheless prove
acceptable to most audiences. The comedy
for the most part is slap-stick of the veri-
est kind, the scenes depicting the motion
picture studio being broadly burlesque.
Billy Bevan as the husband chauffeur does
some good work, and he is a comedian
with real ability. He is ably abetted by
Madeline Hurlock in one of her famous
comedy "vamp" roles and others in the
cast are Jack Richardson, Sunshine Hart
and Andy Clyde. The production was di-
rected by Del Lord from a story written
by Jefferson and Hal Yates.
"The Black Hand Blues"
Pathe 2 reels
There is nothing either ingenious or
funny about this latest issue of the Spat
series. It is merely a feeble attempt at
comedy; all of the gags have been worked
to death. The principal part of the pic-
ture is based on the "Black Hand" scare,
and the Spats try out ever known device
to protect their home and skins from the
terror. Most of the old stunts which were
used in other comedies centering about
£}fie Kouse^ofi F EA I U R E T T L S
announces that
"Roxy" of the Capitol, N. Y., knows
pictures : — Just one look at Red Seal's first
"Ko-Ko Song Car-tune," (Swanee River)
and he booked the series.
Also dated in Red Seal's next Inkwell,
"Big Chief Kp-Ko" and then, to clinch
matters, booked Red Seal's "William Shake-
speare in Memoriam" for Shakespeare's
Birthday Week, April 19th-26th.
You can't go wrong if you follow "Roxy's" lead.
Edwin Miles Fadman, Pres.
1600 Broadway New York City
crime and mystery are introduced at one
time or another. We would not recom-
mend this Hall Roach film too highly for
it is not up to the standard he has set
in other releases. Frank Butler, Sidney
D'Albrook and Laura Roessing are the
featured players, and the picture was made
under the direction of Jay A. Howe.
* * *
"Why Hesitate?"
Educational Christie 2 reels
Neal Burns in this latest Educational
comedy plays the part of a troubled lover.
There is a case of mistaken identity which
causes most of the trouble. The girl's
father, expecting a visit from Neal's rival,
contracts with a roughneck to throw him
out when he puts in an appearance. Neal,
however, arrives in time to sustain the
terrific beating intended for his rival. That
very night they visit a gambling resort,
and is again the cause of no end of trouble.
He manages to elude his pursuers, how-
ever, by some artful dodging. For the
most part this film follows conventional
lines, although it has its moments of levity.
Inaddition to Burns, the cast includes Jack
Duffy, Vera Stedman and Earl Rodney.
It is average program fare.
"The Loser Wins"
Universal 2 reels.
Billy Rega n and Ruth Aitken are run-
ning down a wolf when Cal Hawkins, the
ranch foreman, chances along and shoots
it. This angers Billy and he draws his
whip, but Ruth interferes. Billy shows
her a letter from his parents, praising him
for his control of his temper, and begging
him to return to them.
On Sunday when the cowboys are hav-
ing a few pastimes, Billy prepares a boom-
erang, and demonstrates that it is a better
weapon than a pistol, because it can strike
around a corner. In demonstrating he
knocks the hat off Cal's head. Cal fumes,
and fires him on the spot.
Billy attacks him, and in the midst of
their strenuous session, a cowboy rides up,
shouting that their cattle is being stolen,
and one of the boys is dead. Billy sadly
leaves while the rest of the boys dash
off to drive back the invaders.
Two days later he arrives in Pinehurst
and hears that Cal is kidnapped by the
rustlers. Chancing upon Ruth, she begs
him to help her find Cal. Billy rides into
the rustlers camp and denounces Cal. The
rustlers agree to let them fight it out, and
improvise a boxing ring with a lariat.
_ Bi'ly first throws a boomerang to show
his skill, and secretly ties a smugging ob-
ject to it. Ruth's party, the sheriff's posse
see the smoke and ride up, making prison-
ers of the rustlers. Billy and Cal shake
hands and Billy leaves.
This is a pleasing Western with good
suspense and packed with thrills.
* * *
"Idaho!"
Patheserial Chapter 8
The week marks the release of chapter
No. 8 of the Patheserial "Idaho." The title
of this chapter is "The White Streak."
The story of "Idaho," featuring Mahlon
Hamilton and Vivian Rich, is laid during
the exciting gold rush days in Idaho ter-
ritory. The Vigilante Committee organ-
ized by Beth Cameron has begun its ac-
tivities. They surprise and capture the
murderers of Dr. Gibbs. The man with
Page 58
the white streak in his hair who Beth de-
clares is the mysterious leader of the out-
laws, is still at large. Beth's plan to lead
the outlaw into a trap is adopted.
This serial gathers momentum with each
successive chapter. The story is enthrall-
ing, the setting is colorful and romantic
and the acting is entirely satisfactory.
"Idaho!" is a good bet wherever the chap-
ter play flourishes.
* * *
"Hard Boiled"
Pathe 2 reels
A dutiful son gives a birthday party for his
mother with all the best intentions in .the world,
but everything in the world goes wrong, mostly
because of the incompatibility of the assembled
relatives.
This is Charlie Chase's first two-reel com-
edy, and if it pressages what is to come, we
may look to great things from Charlie and
Hal Roach, for it is fine comedy. Charlie
gives a birthday party at his home for his
mother and invites all his relatives, for the
festivities. Like so many relatives, they
don't seem to hit it off very well, although
Charlie certainly does all he can to enter-
tain his guests. One of the most amusing
bits in the film is the sequence wherein he
gives an imitation of a ventriloquist much to
the disgust of the family gathering who try
to show him up. There is some excellent
pantomime here that will provide plenty of
laughs. No exhibitor can possibly go wrong
booking "Hard Boiled," which is easily one
of the best things that Chase has done. It
was directed by Leo McCarey and the cast
includes James Finlayson, Noah Young,
Katherine Grant and Florence Lee.
In exploiting this one, play up Charlie
Chase and mention the fact that it is a Hal
Roach comedy.
' * * *
"Hello Hollywood"
Educational 2 reels
Lige Conley starts off for Hollywood to make h:s
fortune. It is a long distance from property man
to stardom, but Lige finally secures a job in the
former capacity.
This is without doubt the funniest com-
edy that Lige Conley has done in many a
moon. It is one long howl from the open-
ing shot until the final fade out. It has
action, a number of ludicrous situations and
an entirely new line of gags. Upon his
arrival in the center of the motion picture
industry he matches his wits against those
of a tough studio doorman with the door-
man coming off second best. Lige crashes
the gate and a hot chase ensues. After se-
curing a job as a "Prop" man, he causes
no end of terror by toting a leaking can of
explosive powder around the lot. There is
a desperate and frenzied plunge for safety
with Lige making his exit in an airplane.
"Hello Hollywood" is good, honest-to-
goodness comedy that will set any audience
in a roar.
* * *
Ruth Taylor Has Leading Role
in Mack Sennett Comedy
Pathe's program of two-reel comedies for
the new season will be enlivened by the ap-
pearance of new faces in important roles,
judging from the policies being enforced by
its two principal comedy producers, Hal
Roach and Mack Sennett. This infusion of
new talent on the comedy lots of the Pathe
producers is to meet the ever growing de-
mands on the Pathe program of two-reel
comedies for additional product, the in-
creased output necessitating in turn expan-
sion in both studio personnel and talent.
Supplementing the Hal Roach announce-
ments during the past few weeks of newly
acquired talent at the Culver City studios,
comes word from the Mack Sennett lot of
the addition of a new Mack Sennett leading
lady in the person of pretty Ruth Taylor.
Erna Marian, the popular Century come-
dienne who has made big strides of late.
Lloyd Bacon will begin shooting a new
two-reel Mack Sennett comedy with Ruth
Taylor playing the feminine lead. This is
the first Pathe comedy that Miss Taylor has
taken a leading role in. She will play with
Raymond McKee in the new picture.
Each week there is always some news
creeping out of the Mack Sennett organiza-
tion or some new face that the comedy pro-
ducer has discovered and is developing. In
the two comedies beginning this week on
the Mack Sennett lot, several young people,
virtually beginners, will be given the coveted
opportunity of showing the producer what
they can do with important roles.
In addition to the comedy in which Miss
Taylor takes one of the leading roles, Ed-
dies Cline will begin a screen comedy with a
group of players composed of Charley Far-
rell, Thelma Parr and Peggy O'Neill.
Charley Farrell is a good-looking juvenile
comic not long out of the extra ranks,
while Thelma Parr is a recent graduate
from the bathing girl chorus.
Miss Taylor has been doing picture work
for three years and has become firmly es-
tablished as a leading ingenue. She was
born at Grand Rapids, Michigan, eighteen
years ago and attended school at Portland,
Oregon. She started as an extra girl with
Universal and following this became a com-
edy lead in the Slim Summerville Comedies
for Fox. In the Warner Brothers produc-
tion "Bridge of Sighs" she was the ingenue
lead of the picture.
* * *
Pathe Review No. 16
The principal subject in the Pathe Review
No. 16 is an installment of the "Prettiest
Girl I Know" series, a series in which ex-
perts on beauty make their pick. In this
installment Earl Carroll selects a few girls
whom he believes represent the most perfect
Exhibitors Trade Review
type of "Show Girl." In the second sub-
ject of the Review, members of the Yale
University Press translate some ancient in-
scriptions of the days of Babylon. In the
"Visiting Our Own America" series a Pathe-
color of New York City is shown.
It is an especially attractive release, and
the color scenes taken in the Empire City
are unusually fine examples of color photo-
graphy.
■fr ♦ ♦
Cranfield and Clarke To
Handle Novelties
Cranfield & Clarke Inc., have entered into
an arrangement with Alex Hall for the
handling of a series of single reel novelty
pictures for the World, which will be released
under the name of, "A Woman of a Thou-
sand Faces," starring Virginia Bell, late of
the Greenwich Village Follies.
These pictures are very much out-of-the-
ordinary and are bound to cause a great sen-
sation when released.
The cutting and titling of the first two is
completed, and a preview will shortly be
given.
* * *
A Radio Tie-Up With
Kinograms
A radio tie-up of direct benefit to motion
picture exhibitors was effected last week
when the Kinogram Publishing Corporation,
publishers of Kinograms, Educational's news
reel, arranged with A. H. Grebe & Co., of
Richmond Hill, New York, radio manufac-
turers and operators of station WAHG to
broadcast publicity matter regarding Kino-
grams 5069.
In this issue of the news reel interesting
scenes showing the manufacture of the
modern radio receiving set are shown. An
interesting talk on the manufacture of some
of the more essential parts of the receiver
is contained in the material broadcast from
the station and interested listeners and radio
fans are told that more can be learned from
seeing the reel on the screen than from the
talk.
In order that all listeners might be able to
learn more about the appliances mentioned,
the name and issue number of the news
reel are prominently mentioned in the talk
and information as to where the reel can be
seen is broadcast. The list of theatres in-
cludes the large motion picture circuits show-
ing Kinograms from the Atlantic to the
Pacific Coast and also the names of the big
representative theatres in each large city.
"The Iron Pony" Century Com-
edy Now in Production
Fully recoverd from her recent motor-
cycle accident, in which she suffered severe
cuts and bruises for the sake of "art,"
Wanda Wiley, leading star of Century Com-
edies, is about to commence work on a new
two-reel burlesque. It is called "The Iron
Pony." No indications have been given out
so far as to how much this "pony" resembles
its illustrious sire.
Charles Lamont will direct the picture.
This is an important boost for Lamont. He
is one of the youngest directors in the mo-
tion picture business and this is the first
Wanda Wiley comedy with which he has
been entrusted. Lamont has grown up on
the Century lot, from property boy up. He
was made a full-fledged director several
months ago.
Miss Wiley, who has won a reputation for
daring and dangerous stunts for the screen,
will be called upon for a number of
"thrillers" in her forth-coming production.
Her recent hospital experience, a three
weeks' lay-up, seems to have made her
impatient rather than cautious.
April itf, 1925
Page 59
New Comedy Idea Developed NeWS
The forthcoming release of the first of a
series of single reel humor novelties known
as "Chuckles," marks the first step in the
development of a new comic section of the
screen. Conceived and produced along origi-
nal lines by Frank E. Nicholson, the series
aims for a place on the screen similar to
the field covered for the newspapers and
periodicals, by the columns and pages de-
voted to current humor.
The first subject now being released
utilizes the services of George Bunny, An-
drew Arbuckle, Max Davidson, Sammie
Elmo Lincoln, Tom Lingham, Tom O'Brien,
Allan Sears and Florence Lawrence, in de-
picting the wit and humor of the day. The
Chuckles Distributing Organization has
formed by Mr. Nicholson for the distribu-
tion of his product on the independent mar-
ket. Offices are located in Hollywood and
John J. Hayes is in active charge of sales
and release.
Tryon Gets New Vehicle
Thundering adjectives!
"Thundering Hoofs !" "Thundering Herds !"
"Thundering Dawn !" Now we have with us :
"Thundering Landlords,' a new Hal Roach
comedy starring Glenn Tryon, the inimitable
martyr of human troubles, directed by James
W. Home. Fay Wray, Jimmy Finlayson,
Irene Allen, Noah Young and Marjorie
White have the principal supporting roles.
The title was chosen by H. M. Walker,
lightning wit title editor of the Hall Roach
studios, after a storm of suggestions.
Eighth Van Bibber Comedy
Work has been started on "The Apache,"
eighth Van Bibber comedy to be produced
by Folm Film Corporation, starring Earle
Foxe, George Marshal, who shared the di-
recting of the series with R. P. Kerr, will
direct this episode. Florence Gilbert will
continue to play the leading feminine role
opposite Foxe and Frank Beal remains the
genial Col. Paddock.
Reels
in Brief
International
News No. 30
Manchester, N. A
H. — Rising river ifc
threatens d e - [
struction to a ,
wide area. ^
Countryside i s v.
menaced, bridges \
in peril, as swol- /
1 e n Merrimac A
goes on wild !»j
rampage. 1 — \
Falls, river and t
rapids turned in- S
to swirling men- *1
aces — the safe- '
ty mark passed i
as the water £
rises eight feet
above strained \
dam's splash t
boards. 2 — (Bos- *J
ton Only) — The *J
spring flood's "
toll in Manches- t
ter. 3 — Typical
scenes in Pitts- i
field with many "
farm houses in- t
undated. Inter- *J
esting Snapshots I
from the News
of the Day— To- i
kio, Japan — Jap- ^>
a n e s e troops t
march in review "
before Prince (
Sumi, youngest
son of Emperor. i
(Prince with
field glasses). — (
1 — ■ New York %}
City — Benny |
Leonard, retir- ,
ed lightweight 4
champion of the jgl
world, keeps up 1
vigorous train-
ing as a business man. 2 — Doesn't look like
an ex-prize fighter — does he? 3 — Madrid,
Spain — King Alfonso leads his people in a
tribute to one of Spain's heroes. Fairy
Sprites Bring Tidings of Easter — If you
look carefully among the spirit blooms —
and with seeing eyes — you, too, may
glimpse the dancing mites who bring the
season's message of joy. 1 — And just imag-
ine— some folks say they don't believe in
LYMAN
H. HOWE'S
HODGE-PODGE
Little Pictures that Make
Big Hits at Such Great
Houses as
CAPITOL THEATRE new YORK
FENWAY THEATRE BOSTON
LOEWS OHIO THEATRES CLEVELAND
DES MOINES
DES MOINES THEATRE
GRAUMAN'S MILLION
DOLLAR THEATRE LOS ANGELES
WISCONSIN THEATRE MILWAUKEE
STRAND THEATRE OMAHA
CENTRAL MARKET ST.
THEATRE Philadelphia
LOEWS ALDINE THEATRE PITTSBURGH
LOEWS STATE THEATRE ST. LOUIS
METROPOLITAN THEATRE WASHINGTON
Some Sense
and Some Nonsense
"THE SPICE OF THE PROGRAM"
Released one a month
Spencer Bennett, Walter Miller, J. J. McGraw, Hughey Jennings and Frank Leon
Smith talking over new baseball Patheserial written by the manager of the Giants.
fairies. 2 — In the heart of Manhattan 20
bells weighing a ton apiece are installed to
ring out the gladdest message of the year.
3 — A happy Eastertide! Abyssinia, Africa —
Strange glimpses of life in a hidden corner
of the world. International Newsreel man's
visit shows rarely photographed Abyssinia
clinging to ancient customs. 1 — The mar-
ket place is as it was 20 centuries ago. 2 —
Some Abyssinians claim to be the "lost
tribe" of Israel — and they're all good bar-
gainers. 3 — The camel and the mule have
not yet been replaced by the flivver. 4 —
Court trials are held in the streets — with
judge and jury and lawyers, totally obliv-
ious of the passing crowds. Chicago, 111 —
World's Fair building destroyed by flames.
Firemen battle in vain to save German ex-
hibition hall, relic of great exposition.
Bowie, Md. — They're off! Huge throngs see
Eastern Racing Season reopen. Inaugural
Handicap features first card at Bowie track
— here they are weighing in. 1 — The In-
augural Handicap from start to finish —
Mrs. Payne "Whitney's Leopardess draws
away in the stretch to a thrilling victory.
Kinograms INo. 5071
Connecticut River Goes on a Rampage —
Bellows Falls, Vt. — Flood waters menacing
this town and No. Walpole, N. H., across
river. 1 — The rapids at point where the
famous Capt. Webb swam across 28 years
ago. Thousand Kids, Each With Different
Kite — Los Angeles — Boys hold a contest
with home-made kites of all descriptions.
1 — This one came from China. Fire At-
tacks Final World's Fair Relic — Chicago —
German Building, erected for the Exposi-
tion of 1893, falls victim to flames. Will
Boss National Mopping Up Force — Wash-
ington— Col. Lincoln C. Andrews will be in
supreme charge of dry law enforcement.
1 — Assistant Secretary of Treasury Depart-
ment will reorganize whole program of
enforcement. TJ. S. Dry Law Clogs Flow of
French Wine — Paris — With American mar-
ket closed, thousands of barrels lie along
docks vainly awaiting sales. A Kinograms
Exclusive — 1 — For shipment by railway.
This big barrel car holds 2000 gallons. 2 —
Adding preservative — these casks may stay
here a long time. 3 — Many boat loads are
sent back to the vineyards. 4 — This man
has a terrible job. He's the official taster.
President's Father ShTrws How to Be 80 —
Plymouth, Vt. — Colonel John Coolidge, at
four score, marks his birthday by wielding
the ax. 1 — "Many happy returns" from his
neighbors.
Page 60
Exhibitors Trade Review
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
"MY SON"
First National Photoplay. Adapted from
Martha Stanley's stage play. Director,
Edwin Carewe. Length, 6,552 Feet.
CAST AND SYNOPSIS
Ana Silva Naziimra
Tony Jack Pickford
Ellery Parker Hobart Bosworth
Felipe Vargas Ian Keith
Captain Joe Bamby Charles Murray
Betty Smith Constance Bennett
Ana Silva loved her son Tony with all a mother s
love. She is also loved by Ellery Parker, the
sheriff and Felipe Vargas, a sailor. Betty Smith,
a flapper from New York and her rich mother come
to spend the summer in the little fishing town.
Betty becomes enamoured of Tony who also be-
comes fascinated with her, neglecting Rosa Pma,
his childhood sweetheart, thereby almost breaking
her heart. In order to run off with Betty to New
York he robs Mrs. Smith of a diamond necklace.
His mother discovers this, and when he attempts
to run away in spite of all, she strikes him with
a shovel, knocking him unconscious. She arranges
with a friend of hers, Capt. Bamby tp spirit the
boy away on the latter's ship in order to save
him from arrest at the hands of Sheriff Parker,
who has discovered his misdeed. Whi.e Tony sails
away with Rosa on the boat, Ana gives her heart
to Felipe Vargas.
A POWERFUL story of mother love, vi-
brant with the breath of life and pluck-
ing at the heartstrings is "My Son," an adap-
tation of the stage success of the same name
now enjoying an extended run on Broadway.
It is a tale of great human appeal teeming
with pathos and running the full gamut of
human emotions. It presents a theme so
powerful and poignantly compelling, it is
handled with such fine sympathetic under-
standing and clarity of expression, and en-
acted with such conviction that it sweeps the
spectator off his feet with its sheer realism.
Not only is "My Son" an artistic achieve-
ment, but it possesses unmistakably that inde-
finable something called audience appeal.
The theme is one that is as old as the
world— mother love. The heartaches and
the agony of Ana Silva is pathetic to witness
as she sees the one she loves best being
gradually weaned away from her by another
woman who thinks only of herself and looks
upon the boy, Tony, as just another play-
thing, a toy which amuses for a while and is
then cast aside. To the role of the mother
Nazimova brings such a surpassing power of
understanding and sincerity that the story
dwindles under the scintillating beauty of her
characterization. She presents a perfect pic-
ture of distressed motherhood, lavishing all
her affection upon a youth who proves un-
worthy of the name of son and returns her
kindly solicitude with base ingratitude.
The scene in which the mother attempts to
restrain the boy from his, folly and save him
from disgrace is impressive and heart-rend-
ing. In order to save him from himself, she
knocks him unconscious at her feet, and then
thinking she has killed him, falls weeping
and prostrate over his inert form.
The direction of Edwin Carewe is irre-
proachable. The photography with the rocky
coast of Maine for a background is a work
of art, and it seems that the camera has been
converted into a master's magic brush. The
cast is ideal and the types perfectly portrayed.
Jack Pickford as the son presents a complete
picture of impulsive and vascillating youth;
' Hobart Bosworth is a man of iron with a
heart of wax; Charles Murray brings exact-
ly the correct touch to the delightful old
skipper and Constance Bennett is the very
symbol of the jazz-mad flapper who lures the
lad with her feminine wiles.
Play up Nazimova and Jack Pickford.
Tell them that it is an engrossing tale of
mother love, and mention the fact that it was
taken from the stage play.
"THE BURNING TRAIL"
Universal Photoplay. Adapted by Isidore
Bernstein. Director, Arthur Rossan. Length,
4,783 Feet.
CAST AND SYNOPSIS
"Smiling Bill" Flannigan William Desmond
"Texas" Albert J. Smith
Ned Loring Mary Mclvor
"Black" Loring James Corey
John Corliss Jack Daugherty
Tommy Corliss Edmund Cobb
"Smiling Bill" Flannigan goes West to forget
that he has killed a man in a fight. He secures a
job as cook, but gets into a fight with "Texas" and
both are discharged. The latter gets a job wi'h John
Corliss, a ranch owner, and offers to show Tommy,
John's younger brother, how to get his cattle across
a sheepman's land. John is in love with the sheep-
man's daughter and opposes this idea. Bill arrives
at the sheepman's ranch just as the Corlisses attack.
Tommy is killed in the fray, and the sheriff arrives
and stops the strife. Bill rescues the girl and John's
cousin from the burning ranch. There is a double
romance in the final fadeout.
rpHE BURNING TRAIL" is another story
of a feud between two families in the
Western cattle country, with action galore
terminating in an open warfare between cat-
tlemen and sheep herders. There is a double
romance nicely woven into the thread of the
story that provides plenty of that quality so
necessary to any picture — heart interest.
The story maintains one's interest in spite
of a few lapses in direction, and the scen-
ario writer has handled his job in a work-
manlike manner, avoiding any unnecessary
details. It is a film that should meet with
favor wherever Westerns are popular, for it
is well up to the average of this type of
production.
As is customary in this kind of entertain-
ment there is plenty of fast riding, and the
fight towards the close of the picture is im-
pressive and sufficiently realistic. Because of
the double romance that runs through the
story, and the somewhat involved theme, it
made it a difficult task to tell the story con-
vincingly in some instances in the limited
footage, and with this in mind it would ap-
pear that the scenarist and continuity have
handled the subject extremely well. The
spectator's credulity is over-reached in cer-
tain cases, but this we attribute more to the
direction. The rescue sequence in particular
was not done full justice, and as a result
fails to carry conviction.
But as melodrama with a punch, "The
Burning Trail" is excellent entertainment. It
is fast moving, with cumulative dramatic
force, splendid suspensive interest and
thrills aplenty.
The cast is more than satisfactory with
William Desmond as the carefree, smiling
and nonchalant Flannigan giving a perform-
ance distinguished for its dash and vigor.
Mary Mclvor makes a charmingly piquant
heroine, while Jack Dougherty and Edmund
Cobb, the two serial kings, carry off their
respective roles in fine fashion. The remain-
der of the cast have little to do but are ef-
fective and entirely adequate.
The photography throughout is especially
impressive, with several excellent long shots
of the outdoors.
In exploiting this film, play up the names
of William Desmond, Jack Dougherty and
Edmund Cobb, all of whom are well known
to the fans and have a good following. Run
a street parade with a man dressed in gen-
uine cowboy fashion riding a mustang
through the streets.
The title is suggestive of some attractive
theatre front and lobby display.
"THE CHARMER"
Paramount Photoplay. Adapted by Sada
Cowan from Henry Baerlein's novel "Mar-
iposa." Director, Sidney Olcott. Length,
5,988 feet.
CAST AND SYNOPSIS
Mariposa Pola Negri
Ralph Bayne Wallace MacDonald
Dan Murray Robert Frazer
Mama Trixie Friganza
Senor Sprott Cesare Gravina
Bertha Sedgwick Gertrude Astor
Mr. Sedgwick Edwards Davis
Mrs. Bayne Mathilda Brundage
Mariposa, a dancer from Seville, is booked on
Broadway as "The Charmer." Bayne, who has
seen her in Spain, desires to marry her. His
chauffeur, Murray, is also in love with her. Mrs.
Sedgwick, infatuated with Bayne, and jealous of
Mariposa, suggests that the dancer and her mother
be invited to a week end party. Here the crudities
of the pair convince Bayne that she will never do
as a wife for him. He determines to make her
his mistress. Mariposa visits Bayne's studios despite
Murray' protestations. Here she saves Mrs. Sedg-
wick's reputation when her husband follows her to
Bayne's. Murray appears with a gun and insists
that Bayne marry Mariposa. But the girl sett es
that question by declaring her intention of marrying
Murray.
'T'HIS production registers as passable en-
tertainment only. It will prove accep-
table where Pola is popular, but it is by
no means anything special. The names of
the star and director Olcott mean something
at the box-office, and will doubtless attract
patronage. But once inside the audience will
be d:sappointed if you lead it to expect the
exceptional.
It is most unfortunate that such histrionic
and directorial ability should be wasted on
a vehicle so commonplace. The tale that
is told in the film is ancient. There is not
a new situation, or one that is even slightly
different.
Director Olcott has done everything pos-
sible with what he had to work on, and Pola
renders an excellent characterization of the
Spanish dancing girl. She actually lives the
part and is thoroughly at home in it.
There are some colorful settings and the
production is well mounted, but the futile
and unconvincing story robs the picture of
any great merit.
The opening shots are particularly effec-
tive, portraying, as they do, the Spanish
scenes. Here we see the cabaret in Seville
with Pola as the girl from the hills who
dances with the grace and fire that we have
been taught to expect from the daughters
of Andalusia.
Given a story with any strength, she and
Sidney Olcott would most certainly produce
a picture that would outrival anything that
has been presented foi many moons.
There is a rich vein of comedy in the
scenes depicting the ignorant dancer and her
peasant mother in the select society to which
the Baynes belong. Trixie Friganza as the
mother does some excellent work, arousing
sympathy even while provoking mirth.
The climax in which the dancing girl sacri-
fices her own reputation to save that of the
foolish wife, is unconvincing perhaps because
it has been done so often.
The cast is entirely adequate throughout,
Gertrude Astor giving a fine performance
as the wife who is infatuated with; the vil-
lain.
In exploiting this one Stress the names of
the star, the cast and the director. The title
has pulling power, and a tie-up with the
novel by Henry Baerlein will help materially.
Prolog or lobby dress should reflect the
Spanish atmosphere.
April 18. 1925
Page 61
"GOLD AND GRIT"
Artclass Pictures Corp. Photoplay. Author,
Ned Nye. Director, Richard Thorpe.
Length, 4,725 Feet.
CAST AND SYNOPSIS
Buddy Buddy Roosevelt
Helen Ann McKay
Bill Mason W. H. Turner
Jim Crawford L. J. O'Connor
Jack Crawford Wilbur Mack
Horatio Blaabs Nelson McDowell
Sheriff Hank Bell
Buddy rescues the passengers of a runaway stage
coach and is employed as driver. Blaabs, broken-
down actor, recognizes Buddy as a chap falsely ac-
cused of robbery, and nephew of Crawford, gold
mine owner. Buddy saves He;en Mason from Craw-
ford's son when the latter and girl seek refuge from
a storm in his cabin. It transpires that Crawford
senior swindled Helen's father out of his mine hold-
ings. Crawford plans to steal the gold and escape.
Buddy interferes, is overcome by superior numbers,
freed by Blaabs, disposes of two of the gang and
hurls the third over a cliff. Buddy and Helen are
united.
BUDDY ROOSEVELT is fast establishing
himself in the affections of the fans as a
dashing hero of tales of adventures staged
in the open, and this, his latest vehicle,
seventh of the series, registers as a bully
Westerner, brimful of slam-bang action and
melodramatic thrills, with a pleasing love ro-
mance interpolated.
Considered as a drawing card for the
neighborhood and smaller houses it ranks ace
high and should hit the box office target
plumb in the center of the bulls-eye. The
folks who like this type of picture are well
content so long as you give them unlimited
speed and situations crammed with hair-
breadth escapes from sudden death and
physical suspense. "Gold and Grit" fills the
bill in these respects, for there's "something
doing" in every foot of the five reels.
Hero Buddy distinguishes himself at the
outset by stopping a runaway stage coach at
the risk of his life. The coach had been
attacked by bandits and the driver killed, and
Buddy gets the dead man's job as a reward
of merit. This sufficiently spectacular open-
ing is characteristic of the remainder of the
film, which abounds in well staged, hand-to-
hand fights, stunning feats of horsemanship
and other daring stunts, such as the many
admirers of Western features delight in.
A hero under a cloud through no fault of
his own is always sure of enlisting the sym-
pathy of movie-goers and Buddy invites pity
early in the game when it transpires that he
has had to flee from his home town, accused
of a robbery of which he is innocent. Buddy
devotes himself to the task of finding out
who is the controlling power of a gang which
is stealing bullion from a gold mine. The
big surprise twist comes when it turns out
that the guilty man is his own uncle, Craw-
ford, who was responsible in the past for the
ill-luck which befell his nephew.
Among the astonishing stunts performed
by Buddy is a particularly neat acrobatic
trick wherein he hangs by his legs from a
tree, clutches his pursuers as they ride by
and hurls each one from his saddle. The
fight on the cliff edge, when he throws his
opponent into the depths beneath is a genuine
thriller and remarkably well filmed.
The photography includes a number of ex-
ceedingly attractive exteriors, the long shots
are cleverly handled and the atmosphere
colorful.
Buddy Roosevelt plays the hero role with
his usual vim and ginger, Ann McKay fills
the part of Helen Mason acceptably and the
support is excellent.
You can bill this as a cracking good West-
erner, alive with thrills, fast action, and of-
fering an alluring romantic angle. Feature
Buddy Roosevelt and Helen Mason.
The usual exploitation of the western fea-
tures can be used for "Gold and Grit" with
better than usual results, for it is a western,
pure and simple, and exciting. Try a real
cow-boy ballyhoo, and it would make a safe
bet that affair will go over big.
"ON THE GO"
Artclass Pictures Corp. Photoplay. Author,
Frank L. Inghram. Director, Richard
Thorpe. Length, 4,825 Feet.
CAST AND SYNOPSIS
Bill Drake Buffalo Bill, Jr.
Nell Hall Helen Foster
Mr. Hall Lafe McKee
Philip Graves Nelson McDowell
Matilda Graves Rae Hampton
Ed Moots George Marion
Mr. Evans Louis Fitzroy
Tom Evans Charles Whitaker
Sheriff Morgan Davis
Snoopy H. A. Hewston
Tom Evans, son of a ranch owner, gambles with
the payroll money and lacks funds to pay the men.
He is jealous of Bill Drake, who proved victorious
over him in cowboy sports. Bill finds a sick girl
on the road, is refused shelter for her at the Evans
ranch, takes her to town and places her in care of
undertaker Graves and the latter's kind wife, Ma-
tilda. He gets a job at Eb Moots' general store.
Tom Evans robs Moots' safe. Bill is suspected, but
escapes, captures Tom and regains the money.
Meanwhile a detective has found the girl, whose
father comes to take her home. Bill rides cross-
country, catches the train, leaps through a car win-
dow and rejoins his lady-love.
HPHIS seventh in the series of Buffalo Bill,
Jr., features is well up to the highest
value mark set by any of its predecessors.
Wherever Western stuff is popular "On the
Go" should catch the fancy of the fans and
show excellent box office results.
The director has mingled comedy and rip-
roaring melodrama with praiseworthy skill,
with the result that there isn't a dull mo-
ment in the entire film, the action speeds
along like a house afire and the interest
never flags. Also, there is more of a human
touch to the plot than is generally found in
the average Westerner.
In the beginning hero Bill Drake is shown
getting much the best of Tom Evans, the
ranch-owner's son, when matching their
abilities in a variety of cowboy sports. Sev-
eral amusing sequences are neatly knitted
together here, but Bill's success has a come-
back to it of unpleasant proportions, for the
defeated man has it in for him henceforth
and loses no time in laying plans to double-
cross the victor at the earliest opportunity.
His chance comes when Bill, having res-
cued a fainting girl whom he finds on the
road to town, takes her to a friendly couple
who run an undertaking establishment in the
burg and gets a job in a general -store so
as to be near her. Evans robs the safe in
the store and Bill, like most movie heroes
in such cases, is made the goat. But he
escapes, trails down the villain, brings him
back to justice and wins the girl.
The latter, however, has been found by
her father and taken aboard a train by the
time Bill's reputation is cleaned up. This
leads up to a cracking climax, with Bill
riding furiously across country, catching the
train and executing a leap from his saddle
through a car window which is easily one of
the most astounding stunts the most ardent
admirer of equine acrobatics could wish to
see.
There is plenty of lively scrapping and
other amazing feats of horsemanship, Buffalo
Bill, Jr., distinguishing himself in great style
in both capacities. Helen Foster is a charm-
ing heroine and the support is adequate.
One of the feature's outstanding qualities
is its excellent camera work, Bill's queer
dream when he sleeps in the undertaking
stock room, providing some weird phantom
shots with singular double exposure effects.
You can exploit this as one of the best of
the Buffalo Bill, Jr., series, an unique West-
erner, prolific in fun and melodramatic
punches. Play up the star and Helen Foster.
You might resort to the proven exploita-
tion stunt of dressing some character up as
Buffalo Bill, and allow him to dash through
the streets on a suitable horse. Get the kids
behind the picture by offering passes for the
best essays submitted on the escapades of
Buffalo Bill.
"A KISS IN THE DARK"
Paramount Photoplay. Adapted from the
stage play by Frederick Lansdale. Director,
Frank Tuttle. Length, 5,767 Feet.
CAST AND SYNOPSIS
Walter Grenham Adolphe Menjou
Janet Livingstone Aileen Pringle
Betty Kink Lillian Rich
Johnny King Kenneth MacKenna
Dancer Ann Pennington
Chorus Girl Kitty Kelly
Walter Grenham is a lady killer. Janet Living-
tone, an old friend of his whom he wishes to
marry. They prepare to sail from Havana to New
York with the Kings, a young married couple.
Betty King detains Grenham and the two miss the
boat. This makes an irreparable breach between
the two couples. Betty rushes to New York, while
he takes an aeroplane to Key West to overtake
Janet. He pacifies her, but she insists that he
patch up the breach between the Kings. When
Betty arrives she finds her husband in a seem-
ingly compromising situation with a woman from
a party across the hall. Without knowing who
his rival is, King threatens to kill him on sight.
Grenham hits on a plan of action. Betty is in
his apartment when King arrives, and Grenham
rushes her into another room. Suspicious King
looks about for his wife. Janet appears in time
to save the situation and the Kings are reunited.
There is promise of happiness for all in the end.
rP HIS is a diverting little comedy, adapted
with more or less abandon from Freder-
ick Lonsdale's stage success "Aren't We All ?"
:n which Cyril Maude scored so decisive a
hit. The screen version does not follow the
play very closely, but at the same time it
makes a good hour's light entertainment. It
is capably directed by Frank Tuttle and with
Adolphe Menjou in the leading role it should
register with the fans, and guarantee capital
box-office results.
"A Kiss in the. Dark" is light romantic
comedy with Havana as its locale, where
Menjou, playing Walter Grenham, manages
a large sugar plantation. Grenham is a real
lady's man, but he is anxious to marry the
one lady of his heart and settle down. Betty
King, a young married woman enagges in a
flirtation with Grenham that almost ends dis-
astrously for all concerned. Most of the
act:on, not to mention the comedy, takes
place when Betty becomes stranded with
Grenham in Havana, while the boat with
Janet and Johnny King starts off for the
States.
That night at Grenham's, a Cuban moon,
soft music and the beautiful Betty play havoc
with Grenham and he indulges in a kiss in
the dark. Betty comes to her senses and
goes back to her husband. Grenham follows.
There's some tall explaining to be done.
Grenham confesses everything, — even the
kiss in the dark. His complete frankness
wins Janet, and through some skilful man-
oeuvering he manages to patch things up with
the Kings.
There is plenty of comedy introduced, and
though the picture moves along at a rather
leisurely rate, the delectable humor helps to
liven things up considerably.
Menjou as the philanderer of hearts is
admirably su'ted to the part of Grenham, and
he makes the most of the character, which
is well drawn and delicately shaded. Lillian
Rich is a picture to behold as the young
wife, and Aileen Pringle as Janet plays with
understanding and sympathy. The cast is
evenly balanced, with Kenneth MacKenna
and Ann Pennington offering pleasing char-
acterizations in smaller roles.
In your exploitation campaign, play up
Adolphe Menjou, Lillian Rich, Aileen Pringle
and Ann Pennington, all of whom are well
known to the fans. These players all en-
joy a considerable following. Mention the
fact that the picture was taken from a suc-
cessful Broadway play. A prologue might
be arranged with the orchestra contributing
a rendition of the song "A Kiss in the Dark."
The title is a good one and should be played
up to the limit.
Page 62
Exhibitors Trade Review
"THE AIR MAIL"
Paramount Photoplay. Author, Byron
Morgan. Director, Irvin Willat. Length,
6,976 Feet.
CAST AND SYNOPSIS
Russ Kane Warner Baxter
Alice Rendon Billie Dove
Minnie Wade Mary Brian
Sandy Douglas Fairbanks, Jr.
Peter Rendon George Irving
Jim Cronin Richard Tucker
Bill Wade Guy Oliver
Scotty Lee Shumway
Rene Lenoir Jack Bryon
Donald McKee John Webb Dillon
With the intention . of robbing the mails Russ
Kane obtains employment as air pilot, goes to the
Reno field where he becomes chummy with Sandy, a
youth who hopes to be a flyer. On a tri 1 he is
forced to land in a deserted boom town and meets
Alice Rendon who lives there with an invalid father.
The latter needs medicine, which Russ plans to
bring, along with Sandy Russ returns, with a
valuable shipment, which bandits with two outlaw
planes aim to capture. Sandy does a parachute
jump with the sack containing the treasure. Russ
disposes of the outlaw planes in a mid-air collision,
brings a gang of crooks to justice. Russ is now
thoroughly imbued with the spirit of the service,
goes straight and wins Alice.
WITH the air mail service for a potent
background this picture figures as a
marvel of realism. It's a true melodramatic
thriller, a sure-enough novelty, and pretty
certain to win favor with all sorts and con-
ditions of patrons. Even critical audiences
are likely to pronounce this capital entertain-
ment, and as for the fans who crave excite-
ment— they will go wild over it. Any ex-
hibitor can afford to take a chance on "The
Air Mail."
The postal authorities aided the producers
in the making of the film, with the natural
result that accuracy of detail is one of its
outstanding qualities. The slogan of the
air mail service— "Nor rain, nor snow, nor
wind, nor night can stay the pilot in his
flight," is played up prominently and after
you have seen a few of the scenes depicting
the combats of the planes with fair and
stormy weather you will agree that the rally-
ing cry of the men who sail through cloud-
land is well chosen.
An excellent atmospheric touch is devel-
oped in the opening reel by shots of terri-
tory covered by the flyers, showing glimpses
of New York, Pennsylvania, Ohio, Lake
Erie, Illinois, Rocky Mountains and desert
of Nevada, each taken in the air and beau-
tifully filmed.
Director Irvin Willat puts his story across
with tremendous vim. It is loaded wi'Lh
dynamic thrills, unceasing suspense and
fairly throbs with human interest. Airplane
romances are no new thing on the screen,
but the writer does not recollect any previous
feature of the kind which seemed so gen-
uinely true to life as this offering, despite
its tensed melodramatic trend.
The crook who reforms and tries to "go
straight" is always sure of winning the sym-
pathies of picture-goers, and Russ Kane, the
chap who becomes a pilot with the intention
of robbing the mails, is converted by the
spirit of the service and love of a good
woman, will prove no exception to the rule.
It's a gripping yarn, in the true sense of
that much ill-used phrase.
The big scenes are the parachute jump
made by Russ's boy-buddy from the plane,
the great air battle, culminating in a terrific
collision between the opposing machines high
in the clouds, and the rattling climax, when
the outlaws and convicts are captured by a
sheriff's posse.
Warner Baxter is immense as the resource-
ful, energetic hero, Billie Dove a fascinating
heroine, Douglas Fairbanks, Jr., scores as
the juvenile flyer and dainty Mary Brian
gives a fine performance as Minnie Wade.
You can go as far as you like praising
the story as a distinct novelty and thriller
of unlimited power. Tell them about the
terrific battle in the clouds, the parachute
leap, the wild flights through snow and rain.
There's a chance for tie-ups with the air
service- and postal authorities which must
not be overlooked.
"MAN AND MAID"
Metro-Goldwyn Photoplay. Director, Victor
Schertsinger. Adapted fron the novel by
Elinor Glyn. Length, 5,305 feet.
CAST AND SYNOPSIS
Sir Nicholas Thormonde Lew Cody
Alathea Bulteel Harriet Hammond
Suzette Renee Adoree
Coralie Paulette Duval
Burton Alec Francis
Colonel George Harcourt Crauford Kent
Maurice David Mir
A romance starting during the 'world war, brought
Sir Nicholas Thormonde. hero and rich bachelor,
in contact with Alathea Bulteel, a nurse, who later
becomes his secretary. Her father having gambled
the family fortune away, Alathea was compelled to
accept employment. She wears dark glasses, pur-
posely to escape the flirtations of her employer, mean-
time noting the "man who loves ladies" carrying on
his affairs with one Suzette. Eventually Thor-
monde's change of heart comes about and he seeks
real love from the stenographer whom he had come
to know better. She repulses his attentions, but
following the threatened financial crash and dis-
grace brought about by her brother who, like his
father, also lost in gambling, Alathea strikes a
bargain to be his "permanent secretary," for a
sum that saves her family. Marriage follows later
as both find themselves in love with each other.
THIS picture will undoubtedly draw
patronage just because it comes from
the pen of Elinor Glyn. It may appeal to
the young folk seeking romance and unusual
love themes, but as a whole it's only fair
entertainment. Either its screen adaptation
or the censors necessitated the cutting of its
vital parts, for it lacks thrills and action
and only holds interest because Elinor Glyn's
name suggests something better ahead which
fails to materialize.
Few authors' names have the box-office
value that Elinor Glyn commands. The
public has come to look forward to her nov-
els with interest and therefore her screen
production will attract patronage. This is
the redeeming part of "Man and Maid."
There is nothing startling about the cast to
draw, although the picture is well directed,
with splendid settings, and theatre patrons
may enjoy it because it's clean. ..
As screened, the story doesn't suggest any-
thing new. It's based on an old idea of a
bachelor finally meeting a girl he loves be-
cause she is different from the money-seek-
ing, society-aspiring women every rich man
falls prey to. The story is well enacted,
ends in the expected marriage as all such
tales do, and so unfolds no surprises. It
is clean throughout, even to the extreme of
making the plot tiresome at times. It also
lacks in comedy, suggesting the fact that
Elinor Glyn's heretofore unrestrained imag-
ination falls short of real achievement.
Women will find interest in the play,
perhaps, but its chief asset is its appeal to
young folks. It comes from the pen of an
author with a reputation for unusually rare
and spicy love stories.
Lew Cody, well known as a villain of
many screen stories, is given the part of a
real hero. And disregarding the limitations
of the plot, Cody does justice to the role.
He gets able support from Harriet Ham-
mond, former Sennett bathing girl, who
makes the best of the opportunity given her.
There are no big scenes in the picture, no
really tense moments, no thrills, and little
humor. The best that can be said of it is
that it's clean and somewhat pleasing enter-
tainment ■ on account of its good direction
and a story that never grows old.
To pull patronage, advertise Elinor Glyn's
name. Call attention to her novels, "Three
Weeks" and "One Day," which attracted
nation-wide interest when first published.
Exploit the fact that it's a love plot from an
author that is famous for her work in this
line. Make a special appeal to young men
and women. Added stimulus may be derived
from publicity that stresses tbe boast of the
story being clean, which it is. This may
arouse interest among those who might
expect the opposite from Elinor Glyn. Ad-
vertise the author's philosophical thought in
this play: "Some women elevate men; some
degrade them; others drive them to despair."
"SUNKEN SILVER"
Patheserial. From the novel by Albert Pay-
son Terhune. Adapted . by' Frank Leon
S>nith. Director, George B. Seitz. First
Three Chapters.
CAST AND SYNOPSIS
Claire Sheridan Allene R^y
Gavin Brice Walter Miller
Milo Standish Frank Wunderlee
Rodney Hade Frank Lackteen
Roke Ivan Linow
Sato Charles Fang
"Conch" Leader Albert Roccardi
Davy Gordon Bennett
The scene of the action is in Miami where Claire
Sheridan and her half-brother, Milo Standish main-
tain a fine home. Milo is under the influence of
Rodney Hade who is ostensibly his partner in
a fruit business. Gavin Brice is keenly interested
in their doings, and beats Hade to an investiga-
tion of an old boat advertised for sale. He finds
an 1804 dollar which Hade greatly desires. Brice
gains admission to the Standish home by saving
Milo from the brutal attack of one of the "conche,"
the descendants of Blacx Caesar, a notorious pirate
of_ 100 years ago. Hade suspicious of Brice tells
Milo to give the former a job where he will be
. out of the way. Gavin, meanwhile is captured
by a "conche" who takes him down the river to-
ward their camp. Claire follows in a speed boat.
Her boat upsets the canoe and Brice, his hands
and feet bound, flounders helplessly in the water.
TJERE is a serial that is replete with
mystery, romance and melodrama and is
brimful of colorful atmosphere. With the
Florida everglades for a picturesque back-
ground, a wilderness overrun with a sinister
band of resperados, savages in the heart of
civilization, it possesses a wierd charm, no
less unusual than enthralling. "Sunken Sil-
ver" will hold 'em breathless wherever the
chapter play is popular, and incidentally keep
the silver pieces ringing merrily at the box-
office window for ten long weeks.
Adapted from the story, "Black Caesar's
Clan," by Albert Payson Terhune, the film
has to do with a huge fortune in silver
which was prepared for shipment to France
in 1804 when the United States completed
negotiations for the Louisiana Purchase.
The story relates how the ship bearing this
treasure was lured to a watery grave off the
coast of Florida, by false beacon lights set
by the notorious pirate, Black Caesar.
Guarded by the descendants of Black Caesar,
a sinister band of swamp dwellers known
as "conche," the resting place of this sunken
silver is still being sought by the United
States Government and a certain group of
individuals who figure in the picture.
The quest for this hidden treasure forms
the basis of the film, the adventures en-
countered in the search and the conflict that
arises therefrom making interesting melo-
drama. It is evident that Gavin Brice, a
young man who sets his wits against Stan-
dish and his accomplice, Rodney Hade, has
a man's size task on his hands, and in the
first three chapters of the serial, upon which
this review is based one thrilling episode
follows in the wake of another, provided
action at once speedy and exciting. The
story is one in which the suspensive element
is nicely developed, gathering momentum
with each successive reel.
Allene Ray is well cast as the heroine,
while Walter Miller makes a fine, upstanding
hero. The villain's activities are divided be-
tween Frank Lackteen and Frank Wunder-
lee, who meet all requirements. The rest of
the cast is entirely adequate.
A serial calls for an extensive exploita-
tion campaign, for it must be remembered
that it rings the cash register not once, but
ten times. The all important thing is to pack
them in for the opening episode by what-
ever methods suggest themselves to you. One
effective way is to offer free admission to
the first fifty applicants. Once you arouse
interest, the rest will be easy. Stress the fafct
that Allene Ray was the star of the other
Pathe serial, "Thundering Hoofs," and men-
tion the fact that the film was taken from
the novel by Albert Payson Terhune.
April 18. 1925
Page 63
"HEADWINDS"
Universal Jewel Photoplay. Author, A. M.
Sinclair. Director, Herbert Blache. Length,
5,369 Feet.
CAST AND SYNOPSIS
Peter Rosslyn House Peters
Patricia Van Felt Patsy Ruth Miller
John Templeton Arnold Richard Travers
Winthrop Van Felt Arthur Hoyt
Theodore Van Felt William Austin
Nurse Lydia Yeamans Titus
Foo K. Nambu
Wai Sai George Kuwa
Woo Lang Togo Yamamato
Peter Rosslyn loves Patricia Van Felt and his
affection is returned, but she is so wiliful and im-
petuous that he holds back his proposal. But when
he sees that Pat is likely to marry a fortune
hunter, Peter, backed by her brothers, enters into
a plot to save her. On the plea of having met
with an accident, he disguises himself in bandages,
passes himself off as the adventurer and induces
Pat to wed him. He kidnaps her aboard his
yacht, and once at sea, attempts to reform her. She
becomes ill and a nurse tells her she is married
to Peter. The yacht emerges triumphantly from
battle with a fierce storm. Pat and her husband
agree to steer through life together.
A FAIR program attraction, but certainly
**• not up to the usual high standard of
Universal's Jewel brand, "Headwinds," may
pass muster before audiences of a not too
critical type. The cave-man lover who car-
ries off a wilful girl and administers meas-
ures of discipline until she meekly admits she
is his to command, registers as a rather
familiar film figure, and this plot on the
whole follows closely the trail marked by a
multitude of predecessors.
The story's melodramatic possibilities seem
to have swayed director Herbert Blache's
judgment to the extent of making him over-
look plenty of good opportunities for inject-
ing a little of the saving grace of humor
which it so badly needs. An improbable plot
is frequently excused by an audience if
enough comedy is thrown into the machinery
to breeze up the action and let them know
that they aren't expected to take it too seri-
ously.
And the plot of "Headwinds" isn't in the
least bit convincing, yet there is very little
comedy utilized to balance the serious trend.
Nor do hero' or heroine excite much sym-
pathy. Patricia Van Felt impresses one as
a brainless sort of skirt and Peter Rosslyn's
treatment of her suggests that he considers
wilful Pat as either a child or fool. Neither
is likely to make a favorable impression on
the average movie fan.
From the photographic standpoint the pic-
ture ranks high. The marine shots are color-
ful and attractive, the storm scene effective
and the dream sequence, where Peter sees
his yacht chased and captured by U. S. naval
destroyers, a notable example of fiery action
and fine camera technique. But this same
dream episode, which takes up nearly two
reels, is plainly ' a case of padding to make
feature length and has really nothing to do
with the actual narrative, the continuity of
which suffers badly in consequence. Yet it
is evident that the director depended chiefly
on the dream and storm situations to get his
melodramatic punches working.
House Peters's portrayal of hero Peter
Rosslyn is energetic in spots, but for the
most part seems affected and artificial and
the patronizing air he assumes toward the
fair Patricia will probably exasperate fem-
inine patrons. Patsy Ruth Miller hasn't
much to do as heroine Pat, except pout and
look mutinous but registers as well as could
be expected within the narrow limits of her
role. The support is adequate.
Play up House Peters and Patsy Ruth
Miller when exploiting this picture. There
are no other names in the cast which mean
anything from the box office standpoint.
Feature the big storm scene, the dream epi-
sode showing U. S. warships chasing the
yacht, and bill it as a romantic marine melo-
drama.
"THE BOOMERANG"
B. P. Schulberg Photoplay. Adapted From
Stage Play by Winchell Smith and Victor
Mapes. Director, Gasnier. Length, 6,714
Feet.
CAST AND SYNOPSIS
Virginia Zelva Anita Stewart
Dr. Sumner Bert Lytell
Budd Donald Keith
Grace Mary McAllister
Gordon Winter Hall
DeWitt Philo McCullough
Poulet Arthur Edmund Carew
Bert Hanks Ned A. Sparks
Dr. Summer opens a sanitarium as a psycho-analyst
specializing in the patching-up of broken love affairs.
Virginia Zelva, clairvoyant, taught by Poulet, is
employed as nurse. Sumner finds himself deeply
attracted by Virginia. DeWitt, crooked lawyer,
knowing the girl to be the niece of a rich man,
tries to win her. DeWitt plans to kidnap her, so
does Sumner. At a costume ball she is seized by
DeWitt's men, Sumner's abductors take her from
them, but two masked strangers finally obtain pos-
session of the girl and doctor. One of the strangers
turns out to be Virginia's uncle who has adopted
this means of bringing about a match between his
niece and Sumner.
ANY house, large or small, ought to do
good business with "The Boomerang."
As a Belasco stage production it scored a
decided success and the indications are that
the film version will prove an excellent box
office asset.
The theme on which the plot is based — that
of a physician who finds straight business
so bad that he plans to recoup his fortunes
by opening a sanitarium, announcing himself
as a csycho-analyst specializing in heart af-
fairs— possesses the all too rare merit of
novelty and affords a great chance for build-
ing up original comedy situations, of which
director Gasnier has taken full advantage.
Dr. Sumner's method of handling his love
cases is to arouse jealousy between the par-
ticipants. It is remarkably effective in deal-
ing with bruised-heart patients, but the doc,
who adopts a strictly cynical attitude toward
love so far as he is concerned, finally falls
a victim to his own theory, which recoils
on him in boomerang fashion when pretty
Virginia Zelva gives him a dose of his own
medicine.
All of which develops fine opportunities
for a dexterous mingling of romance and
mirth and neither players nor director miss a
cue in this respect. The action ripples along
smoothly. If there is any adverse criticism of
the feature due, it may be found in the fact
that it is strung out just a trifle too long,
but taken on the whole the picture never fails
to conserve and hold its interest, and the ex-
cess footage can be set down as a minor
defect.
It's straight comedy at the beginning but
as events march on the farcical element ap-
pears and finally merges into a wildly laugh-
able climax. Much of the original stage dia-
logue has been preserved in the subtitles,
which are terse, witty and flavored with
good-humored satire. The windup. with the
threefold kidnapping of the heroine, is a
perfect scream of comic absurdity.
It's a rare man or woman who hasn't had
something to do with a doctor, and conse-
. quently, this merry tale of one who substi-
tuted plain bunk for the writing of prescrip-
tions comes very close to hitting everybody
just right. The general audience appeal is
there and gets over big.
Anita Stewart is an alluring figure in the
role of the winsome, bewitching nurse Vir-
ginia, which she plays with vivaciousness and
charm. Bert Lytell extracts all the possible
fun out of the part of Dr. Sumner, a light
and joyous performance; and the good work
of Edmund Carew, Ned Sparks and Philo
McCullough deserves recognition.
Deep sets have been employed skilfully
in filming the interiors, there are many pleas-
ing exterior shoes and the lighting is of first-
grade quality.
Call attention to the fact that this is an
adaptation of the Belasco success in your
exploitation. Make the doctor of broken
hearts a prominent figure, stress the delight-
ful comedy and romantic angle. Each of
the players mentioned are worth advertising.
"WAKING UP THE TOWN"
United Artists Photoplay. Author, Frank
Condon. Director, James Cruze. Length
4,802 feet. * '
CAST AND SYNOPSIS
Jack Joyce jack pickford
Mrs. Joyce Claire McDowell
Abner Hope Alec B. Francis
Mary Ellen Hope Norma Shearer
Curt Horndyke , Herbert Pryor
Helen Horndyke Ann May
Joe Lakin George Dromgold
Jack Joyce works in old Abner Hope's garage
has a grand project for utilizing nearby waterfall
tor electric power, but cannot obtain backing. Mary
Ellen Hope comes to stay with her grandfather,
bne and Jack fall in love. Abner Hope predicts
the end of the world and gives Jack all his money,
telling him to spend it. With these funds Jack
realizes his electric project and opens a plant, wak-
ing up the town. In a dream he sees the end
of the world, with destruction on all sides. He
wakes up to find himself prosperous and the ac-
cepted suitor of Mary Ellen.
T'HIS picture snaps along merrily enough
in its early stages, sags considerably in
the middle, but gathers strength in the final
session, and swings into a somewhat surpris-
ing climax. Director James Cruze had a
rather thin plot to handle and a tough time
spreading the material out into five reels.
Nevertheless, he has succeeded in turning
out a fairly amusing film, which, with its
cast of well known players, should get by
in the average theatre.
There is some bright comedy stuff at the
start, with witty and timely subtitles to help
the action along, the small town atmosphere
is well developed and maintained, with here
and there a real Cruze touch in rounding
off the situations which aids a whole lot in
getting the laughs.
The hero is a sort of . rural Edison whose
inventive mind is ever at work on all kinds
of weird ideas. His pet scheme is the util-
izing of waterfalls near the village to pro-
duce electric power, and thereby transform
the rustic hamlet into a metropolitan centre.
But the local banker sniffs scornfully when
he seeks financial backing and the youthful
inventor is at a standstill, until old Abner
Hope, garage owner, comes to his rescue.
Abner, an amateur astronomer, decides
that the world is speedily coming to an end
gives Jack his small foitune and tells him
to get rid of the filthy lucre. Jack goes
ahead with his (i:;,.i:ric project and aston-
ishes the villagers by a sudden show of
prosperity, even winning the abject respect
of the grouchy banker. A slender thread
of romance runs through the story in ihe
shape of an attachment which springs up
between Jack and Mary Ellen, granddaugh-
ter of Abner, which provides the usuai happv
ending.
The most important scene is that in which
Jack dreams that the end of the world has
come and sees our planet destroyed, with
floods drowning out town after town, vol-
canoes blazing, mountains collapsing and
hurtling into the ocean, etc. Not even little
old New York escapes, for the island of
Manhattan takes a header into the sea, sky-
scrapers and all, a very effective bit of trick
photography.
Jack Pickford does very well in the role
of the young inventor, Norma Shearer is
graceful, pretty and pleasing, but her part,
on the whole, is a skimpy one which can
hardly be rated as worthy of her recognized
artistic powers and emotional talent. Herbert
Pryor contributes an effective portrayal of
the local banker, Alec B. Francis gives an
excellent characterization of the eccentric
old dreamer, Abner Hope, and the support
is adequate.
The camera work includes some very at-
tractive rustic views, with cleverly handled
long shots.
Nearly every member of the cast has a
fan-following and Jack Pickford, Norma
Shearer, Alec B. Francis, Herbert Pryor
and Claire McDowell can be featured to
good advantage in your exploitation. Play
up the comedy angles in the opening reels,
the romantic appeal, and hero's hair-raising
dream, when the world is -destroyed.
Page 64
Exhibitors Trade Review
"GOLD AND THE GIRL"
Fox Photoplay. 'Author, John Stone. Di-
rector, Edward Mortimer. Length, 4,512
Feet.
CAST AND SYNOPSIS
Dan Prentiss Buck Jones
Ann Donald Elinor Fair
Bart Colton Bruce Gordon
Pal Himself
Sam Donald Alphonse Ethedr
Weasel Lucien Littfield
Rankin Claude Peyton
Holdups of their gold shipments by truck occur
so frequently that the mining interests put a special
agent on the job in the person of Dan Prentiss to
investigate and expose the identity of the crooks.
Dan finds he has a tough task on his hands, but
perseveres until he has trailed the gang successfully.
He finds that Sam Donald is the leader of the band,
which complicates matters considerably, as he has
met and fallen in iove with Donald's daughter, Ann.
In the finale he manages to rescue the girl from
her associates and capture the criminals. Sam
Donald escapes the consequences of his misdoing by
committing suicide. Dan wins the girl.
TIHIS feature does not measure up to the
usual standard of Buck Jones pictures.
The best that can be said for it is that there
is no lack of action after the first half of
the opening reel is over. Its box office value
is rather doubtful even where the star may
be especially popular, for his admirers ex-
pect better things from him.
Not that Mr. Jones or his associate players
are to blame. They do their best with the ex-
tremely aged type of plot offered in "Gold
and The Girl" and the director has at least
succeeded in keeping matters moving at a
lively pace for the greater portion of the
film.
Nobody expects any extraordinary amount
of originality in the average story dealing
with cowboy activities or life in Western
mining camps, but this particular yarn is so
painfully obvious and follows such a well-
worn trail that it never grips the spectators
for an instant. They know too well what is
coming
It's the old, mildewed idea of stolen gold
shipments, with heroine's erring papa for
arch crook, hawk-eyed young detective who
falls in love with the daughter, who is
swayed between natural affection for her
rascally parent and love for the sleuth ; final
rescue of the lady from her shady associates,
capture of the gang and death of the incon-
venient father.
With such hoary material to string out
into a five-reeler, the wonder is that director
Edmund Mortimer managed to make "Gold
and The Girl" entertaining even in spots.
He had nothing to fall back upon save pure-
ly physical thrills and has played them up
to the limit. These include a large number
of gunfighting and fast riding incidents
which are put across with plenty of dash and
spirit. The big punch is administered when
heroine Ann Donald, held prisoner by the
crooks, shoots off a door-lock, tips off hero
Dan Prentiss to the peril confronting him,
and the two whirl away at breakneck speed
in a gold truck, with the bad bunch in hot
pursuit. The conventional romance sequence
ends in conventional style.
Buck Jones works as hard as usual, and of
course, his scrapping abilities and horseman-
ship feats are all to the good. A well trained
dog executes some clever stunts, Elinor Fair
is a capable heroine and the support is
adequate.
The photography includes some well filmed
interiors, there are many attractive exteriors
and clear, distinct lighting prevails.
Buck Jones is your best bet in exploiting
this one, but be careful not to play it up
as one of his screen-winners, unless you
want to risk disappointing your patrons.
Feature the thrills, riding, fighting, etc.
"FORBIDDEN CARGO"
F. B. 0. Photoplay. Author, F. K. Myton.
Director, Tom Buckingham. Length, 4,850
Feet.
CAST AND SYNOPSIS
Captain Joe Evelyn Brent
Jerry Burke Robert Ellis
Pietro Boris Karloff
A young girl, known as Captain Joe, engages in
the rum-running trade, she having a grudge against
the Government because her father, formerly an offi-
cer in the U. S. navy, was disgraced, although inno-
cent of the charges preferred against him. Jerry
Burke, Secret Service man, is assigned to the Ba-
hamas to check the activities of liquor smugglers.
He meets and falls in love with Joe, whose first
mate, Pietro, discovers Jerry to be a Government
agent. He is lured aboard Joe's boat. In an at-
tack by hi-jackers Joe is wounded. Jerry reaches
a lonely island with Joe. They both fall into
Pietro's hands on a rum-runner. Joe sends an
SOS message to a U. S. warship. Pietro blows
up the rum-runner. Joe and Jerry are picked up.
Joe's father is vindicated and Joe and Jerry united.
A NOTHER lurid tale of rum-running and
wild adventure on the high seas, "For-
bidden Cargo" registers as a tolerably fair
program attraction, which may get by in the
smaller houses where all the patrons demand
is slam-bang action with strong melodra-
matic sauce and a happy ending. It will not
appeal to critical audiences.
But so far as the "rough stuff" is con-
cerned, there is enough and to spare. Hero-
ine, booze-smugglers, hi-jackers, secret serv-
ice man, all get mixed up in as lively a
whirl of shock events as the most ardent
admirer of "punch" melodrama could desire.
It rather reminds one of a dizzy serial cut
down to a five reel compass, with an uncon-
vincing plot strung out on a go-as-you-please
basis.
Heroine Captain Joe is the skipper of a
liquor-dodging craft manned by as choice a
pack of scoundrels as ever cheated the hang-
man. Yet she handles 'em as only a movie
heroine could do, although in real life her
chances of surviving would be about as rosy
as those of a Chinaman at an Irish picnic.
The thrills pile up thick and fast, from the
moment that the gallant Secret Service hero
begins snooping around the Bahamas in
search of law-breakers.
And the thrills keep on a'coming. Hero
Jerry is shanghaied aboard the rum-runner,
hi-jackers pounce on the boat, Jerry escapes
with the girl to a lonesome isle, the pair are
grabbed by an exceedingly ruffianly mate,
who has a leering eye bent upon the damsel,
and Mr. Mate frames up a fine torture
scheme which includes the dropping of
melted lead in Jerry's optics.
The girl manages to get off an S O S
signal to a U. S. warship, but the resource-
ful villain blows up the boat with dynamite.
However, the lovers are picked up, and all
is well.
Director Tom Buckingham has succeeded
in speeding up the film to the 'steenth de-
gree. Whatever you may think of its logic,
you will admit that there's no lack of action
or that quality of suspense which follows
hard on the heels of incidents replete with
exciting physical strain.
The photography is rich in excellent
marine shots, long shots and closeups are
skillfully filmed and the lighting effects are
perfect.
Evelyn Brent is a handsome Captain Joe
and fills that rather absurd role gracefully.
Robert Ellis does good work as hero Jerry
Burke and Boris Karloff poses successfully
as the devilish Pietro.
Exploit this as an out-and-out thriller,
with liquor smuggling as the main theme.
There's always a certain amount of interest
so far as the general public is concerned in
the doings of the folk who flout the Volstead
act by running whiskey ashore. Feature
Evelyn Brent, whom the fans know pretty
well by this time, and mention Robert Ellis.
"SCHOOL FOR WIVES"
Vitagraph Photoplay. Adapted from Leon-
ard Merrick's Novel, "The House of
Lynch." Director, Victor Hugo Halperin.
Length, 6,782 Feet.
CAST AND SYNOPSIS
Richard Keith Conway Tearle-
Betty Lynch Sigrid Holmquist
Lady Atherton Peggy Kdly-
Jordan B. Lynch Arthur Donaldson
Howard Lynch Allan Simpson
Harold Waldehast Orlando Daly-
Dardy Waldehast Jill Lynn
Ralph Brian Dunievy
Tomlinson Dick Lee-
Kitty Dawson Emily Chichester
Betty and Howard, children of New York million-
aire Jordan B. Lynch, are brought up to consider
weal h the only thing in life worth having. Richard-
Keith, British artist, paints Betty's portrait and.
they fall in love. Because he refuses to share her
father's money, which he believes to be tainted,
Betty quarrels with Keith. They are brought to-
gether by a mutual friend and settle down to live
cheaply in London. Howard Lynch meets his death
through the agency of a girl whose father was
crippled in one of Lynch senior's factories. Betty's
little boy falls ill, she is obliged to appeal to her
father for aid and he succeeds in divorcing her from
her husband. Richard becomes entangled with Lady
Atherton, who is desperately in love with him. But
in the end he is reunited to Betty, who inherits her-
parent's vast fortune on the latter's death but gives-
it all to charity.
A CLEAN, wholesome picture which offers
very agreeable entertainment, "School
For Wives," with its attractive title and emo-
tional lure, should please the average fan
and run up a respectable box office score.
The theme deals with two spoilt children,
of luxury, a boy and girl, who grow to ma-
turity with an utterly false outlook on life,
for which an overindulgent father, who has.
gained wealth through questionable means,,
is responsible. The youth loses his life
through the revenge of a girl whose father
was crippled in a Lynch factory run on
sweat-shop methods. His sister contracts a
marriage with Richard Keith, a young Eng-
lish artist, renouncing her parent's fortune.
Because she is obliged to ask her father for
aid, when her little son is ill, the astute
millionaire manages to bring about a divorce
between the couple. How Betty finds her
soul after much tribulation, turns to the bet-
ter things of life and gives the money she
falls heir to away for charitable purposes,
after she is reunited to her husband, has been,
set forth in a series of smoothly interlock-
ing situations with good taste and judgment
by director Victor Hugo Halperin.
The story is replete with symbolism, yet
the straight human interest angle is never
lost sight of ; it points a moral, but there is
no attempt at unnecessary preaching ; the
sentimental side is developed intelligently-
and never crosses the maudlin border. Betty's
struggle against the woes of poverty, her re-
lapse and return to the fashionable world
and Keith's temporary entanglement with a
titled vamp, are deftly woven episodes with
a direct heart appeal and lead up to a satis-
factory climax.
The heroine's action in disposing of the
two hundred millions which she inherits on
her father's demise in charity is a bit far-
fetched, but after all, keeps in tune with the
narrative's general tone, which sounds the
slogan of self-sacrifice.
Conway Tearle gives an impressive per-
formance as Richard Keith, Sigrid Holm-
quist is emotionally effective in the role of
the young wife and the support is adequate.
The photography includes a number of
well filmed interiors, the sets are handsome
and exteriors pleasing.
Conway Tearle and Sigrid Holmquist
should be featured in your exploitation. You
can stress the story's undeniable heart ap-
peal, pathos and romantic shading. Make a
strong play for feminine patrons, for whom
the young wife's trouble should possess par-
ticular interest, and stress the self-sacrifice
angle.
April 18t 1925
Page 65
Production Chart with Review Dates
Here Will Be Found the Essential Details of Productions That Have Been
Reviewed in the Columns of This Journal in Preceding Months,
Including Name of Distributor and Length of Film.
JUNE
Title Star
For Sale Windsor-Menjou .
The Self-Made Failure ..Miller-Moore ....
Lend Me Your Husband .. Kenyon
Another Scandal Lois Wilson
Daring Youth Daniels-Kerry ....
The Good Bad Boy
Wanted by the Law J. B. Warner
The Lone Chance John Gilbert ....
Western Luck Buck Jones
Daring Love E. Hammerstein- . .
Broadway or Bust Hoot Gibson
The Reekless Age Denny-La Plante.
The Fighting American . . Astor-O'Malley
The 6th Commandment
Law Demands Chas. Hutchinson..
Napoleon and Josephine. . All Star
There's Millions in It... All Star
Swords and the Woman.. Pedro de Cordova.
Fighting Sap Fred Thomson . .
Distributor Length Release Review
First National 7480 June 15 July 6
First National . . . june 22 June 28
Burr Pict. ...6700 June 1 Oct.ll
Prod. Dist 7322 June 22 Sept. 27
Principal . . . .5975 J une 15 May 17
Principal ... .5198 J une 29 June 7
Sunset June 15
Fox 4385 June 21
Fox 5020 J une 28
IYuart June 15 July 10
Universal June 9 Jne 21
Universal .. .5500 June 17 June 7
Universal June 22 May 31
Assoc. Exhib June 1 July 6
Weiss Bros. .4700 June 15 July 6
F. B. 0 4324 June 2 July 5
F. B. 0 4800 June 9 July 5
F. B. 0 4700 June 16 Aug. 2
F. B. 0 4897 June 30 June 2f
JULY
Title Star Distributor Length
Yankee Speed K. McDonald .... Sunset 4700
The Hellion J. B. Warner Sunset 4800
Listen Lester Moran-Fazenda .. Principal ....6242
The Masked Dancer Chadwick Principal 4720
Daughters of Pleasure Prevost Principal ....5698
Girls Men Forget Patsy R. Miller ..Principal ....5166
Tiger Thompson H. Carey Prod. Dist.... 4920
Her Own Free Will Helene Chadwick . Prod. Dist 5959
Code of the Wilderness. . Bowers-CalhouD .. Prod. Dist.. ..6480
Girl in the Limousine . . Larry Semon First National . . .
The Arab Navarro-Terry ...Metro 6710
Revelation V. Dana Metro 8752
4741
Romance Ranch Gilbert
In Fast Company R. Talmadge
Behind the Curtain All Star
Young Ideas Laura La Plante .
The New Schoolteacher . . Mickey Bennett .
Fatal Plunge Chas. Hutchinson
Rough Ridin' Buddy Roosevelt.
A Woman Who Sinned . . Mae Busch
Neelected Women Seena Owen F. B. 0 4900
Huntin' Trouble Leo Maloney .... Ambassador .5000
Fox
Truart
Universal ...4075
Universal . . .4795
C. C. Burr. . .5900
Weis Bros.-Art. . .
Weis-Art. ...4600
F. B. 0 4800
Release
July 1
July 15
July 6
July 13
July 20
Sept.17
July 12
July 20
July 6
July 20
July 21
July 28
July 15
June 21
July 7
July 1
July 15
July 15
July 7
July 28
July 15
AUGUST
Title
Manhandled
Wanderer of the Wasteland
Changing Husbands ....
Mensieur Beaucaire
Unguarded Women
The Enemy Sex
Lily of the Dust
Bread
Tess of the D'urbervilles.
Broken Barriers
Little Robinson Crusoe . .
Unmarried Wives
America
Behold This Woman
The Speed Spook
Youth For Sale
The Fire Patrol
Truth About Women
Legend of Hollywood . . .
The Wise Virgin
The Siren of Seville
In High Gear
Horse Shoe Luck
Against All Odds
That French Lady
The Heart Buster
The Desert Outlaw
Lash of the Whip
Two Fisted Justice
Circus Lure
Three Women
The Back Trail
The Signal Tower
The Sawdust Trail
Fighting Fury
Wine
Lure of the Yukon
Stranger of the North . .
Who's Cheating
Lights of London
Love, Life and Laughter. .
Heart of Alaska
For Woman's Favor
Never Say Die
The Battling Fool
Star
Swanson
Jack Holt
L- Joy
Valentino
Daniels-Dix
Compson
Negri
All Star
B. Sweet
All Star
J. Coogan
M. Harris
All Star
I. Rich
J. Hines
May Allison ....
All Star
Hampton-Sherman.
Marmont
Patsy Ruth Miller
Prise i 1 1 a Dean . . .
K. McDonald
J. B. Warner
Buck Jones
S. Mason
T. Mix
Buck Jones
Ashton Dearbolt . .
Dick Hatton
Marty Mattison . . .
Marie Prevost ....
Jack Hoxie
Virginia Valli
Hoot Gibson
Hoxie
All Star
Eva Novak
Richard Travers . .
Montague Love . .
Nigel Barrie ....
Betty Balfour ....
Maurice Costello..
Owen-Dexter ....
D. McLean
Fairbanks-Novak
Distributor Length
Paramount 6998
Paramount. . . .7000
Paramount 6799
Paramount 9100
Paramount. . . .6051
Paramount 7861
Paramount
Metro 6726
Metro 7500
Metro 5717
Metro 6126
Lumas
United Artists . .
Vitagraph ...6425
East Coast... 6700
Burr Pict 6100
Chadwick 6600
Banner 5692
Prod. Dist. . .5414
Prod. Dist... 5995
Prod. Dist 6724
Sunset
.4809
.5470
.4500
Fox . . .
Fox ...
Fox ...
Fox
Arrow 4500
Arrow
San ford 4600
Warner Bros
Universal
Universal
Universal . . .5400
Universal
Universal . . . 6220
Lee-Bradford
Lee-Bradford
Lee-Bradford 4700
Lee-Bradford
Lee-Bradford ....
Lee-Bradford 4500
Lee-Bradford
Assoc. Exhib.
C. B. C 4978
Release
Aug. 4
Aug. 11
Aug.ll
Aug.18
Aug.25
Aug.25
Aug.25
Aug. 4
Aug.ll
Aug.18
Aug.25
Aug. 1
Aug.15
Aug. 3
Aug.30
tug. 1
Aug.15
Aug.15
Aug. 3
Vug. 10
Aug. 17
Aug.15
Aug.15
Aug.30
Aug.30
Aug.30
Aug. 24
Aug. 1
Aug.30
Aug. 1
Aug.18
Aug. 8
Aug. 3
Aug. 10
Aug.24
Aug. 31
tug. 1
Aug. 1
Aug. 1
Aug. 1
Aug. 1
Aug. 1
Aug. 1
.Aug. 31
Aug. 1
Review
Aug. 16
May 10
June 14
June 14
Dec.20
July 16
Oct. 4
July 12
July 5
July 26
July 5
July 1
June 17
July 5
July 26
Apr. 5
Aug. 16
Review
Aug. 9
May 31
July 5
Aug.23
July 5
July 5
Sept. 6
Aug. 2
Aug. 9
Aug. 16
Aug.30
Dec. 27
Aug.ll
Aug JO
Nov. 15
May 31
Aug.23
Dec. 13
Sept. 6
Aug.30
Aug.30
Aug. 2
Sept.20
Oct. 4
June 28
May 31
July 26
Ani>.23
Sept. 13
Aug. 23
Aug. 23
Aug. 2
Aug. 16
Title Star
Foolish Virgin E. Hammerstein . .
Radio Flyer Chas. Hutchison . .
Battling Buddy Buddy Roosevelt .
Fools in the Dark Moore & Miller . .
Messalina Countess Liguoro
American Manners Richard Talmadge.
Payable on Demand . Leo Maloney ....
Crashin' Through Jack Perrin
Welcome Stranger F. Vidor
Distributor Length Release Review
Columbia . .5900 Aug.15 Jan. 17
Weiss Bros.-Art. . Aug. 15
Weiss Bros.-Art. . Aug. 15 Sept.20
F. B. O Aug. 24 July 26
F. B. O Aug. 24 Sept.13
F. B. O Aug. 4 Sept.13
Ambassador .5000 Aug. 15 Sept.13
Ambassador .5000 Aug 15
Prod. Dist. ..6618 Aug.24
SEPTEMBER
Title
Another Man's Wife ....
Roaring Rails
Ramshackle House
Barbara Frietchie
Chalk Marks
The House of Youth
Sinners in Silk
The Red Lily
Yolanda
Wine of Youth
One Night in Rome
His Hour
Sideshow of Life
The Covered Wagon
Man Who Fights Alone..
Sinners in Heaven
The Alaskan
Feet of Clay
The Female
Dorothy Vernon
Smoking Trails
Captain Blood
Meddling Women
Man without a Heart ....
Empty Hearts
Captain January
Dynamite Dan
Last of the Duanes
The Breath of Scandal..
The Man Who Came Back
Honor Among Men
The Cyclone Rider
Dante's Inferno
l ast Man on Earth
Oh You Tony
Painted Lady
The Cowboy Prince
Notch No. 1
Sell 'em Cowboy
The Ragged Robin
Reckless Ridin' Bill
Billy's Week- End
Find Your Man
I. over of Camille
This Woman
Big Timber
The Turmoil
The Family Secret
Wolves of the North
Passion's Pathway
Why Worry
The Call of the Wild ..
Race for Life ••
Price She Paid
Fangs of the Wolf
Biff Bang Buddy
Vanity's Price
Life's Greatest Game ....
Stepping Lively
Never Say Die
The Fire Patrol
Title
Lily of the Valley
Trouping with Ellen
Virtue's Revolt
Daring Chances
Story Without a Name . .
Circe the Enchantress . . .
City That Never Sleeps .
Tarnish
Hearts of Oak
Turned Up
Life's Greatest Game . . .
The Clean Heart
Fast & Fearless
The Fast Worker
Cornered
Measure of a Man
I Am the Man
Ridin' Kid from Powder
The Silent Watcher
Dangerous Money
Star
Kirkwood
Carey
B. Compson
F. Vidor
Marguerite Snow.
Jacqueline Logan..
All Star
Navarro
M. Davies
All Star
Laurette Taylor . .
All Star
Torrence
Lois Wison
Lois Wison
Danies-Dix
Taylor-Meighan . .
LaRocque-Cortez-R
B. Compson
M. Pickford
Bill Patton
Kerrigan
L. Barrymore ....
Novak-Harlan
Clara Bow
Baby Peggy
K. McDonald
T. Mix
Tellegen
Geo. O'Brien
Edmund Lowe . . .
Spec
Spec
Spec
Mix
D. Mackaill
A. Dearbolt
B. Wilson-M. Daw
D. Hatton
Matty Mattison . .
Dick Carter
Bill Franey
Rin Tin Tin
Monte Blue
L. Rich
Wm. Desmond . . .
All Star
Baby Peggy
Wm. Duncan
Estelle Taylor . . .
Harold Lloyd ...
Spec. Cast
Novak- Fairbanks .
Alma Reubens . . .
All-Star
B. Roosevelt ....
Anna Q Nilsson .
Johnnie Walker .
R. Talmadge ....
Douglas MacLean.
Bellamy
Distributor Length
Prod. Dist...5U15
Prod. Dist 5753
Prod. Lmsi. . . .025/
Prod. Dist. . . .7179
Prod. Dist. .
Prod. Uist. .
Metro 5750
Metro 6975
Metro 1U125
Metro oouo
Metro baaa
Metro 630U
Paramount . .751 1
Paramount
Paramount. . . .5991
Paramount. . . .6768
Paramount. . . .6757
Paramount. . . .9746
Paramount . .6167
United Artists aouo
Madoc
Vitagraph ..10086
Chaawick 7008
Banner
Banner
Principal 6194
Sunset
Fox 6942
Schulberg 6940
Fox 8293
Fox 4660
Fox .-.H7O0
Fox 5454
Fox 6637
Fox 6332
Fox 6389
Fox
Fox 4800
Fox 4800
Sanfard 4500
Santord
Sanfard 4500
Warner
Warner 7183
Warner ....
Universal . . .4800
Universal
Universal
Universal . .Seria.
Lee-Bradford
Pathe 6000
Pathe 8000
C. B. C 4954
C. B. C 5957
Weiss Bros. 4500
Weiss Bros. 4700
F. B. 0 6124
F. B. 0 7010
F. B. O
Assoc. Dis. ..6891
Chadwick
Release Review
Sept. 7
Sept.2I Oct. 25
Sept. 1 Jan. 31
Oct. 28 Oct. 6
i>ept.l4
Oct. 10 Nov. 1
Sept. 1 Sept.27
Sept. 8 Aug. 16
Sept. 15 Mar. 1
Sept.22 July 26
Sept.29 Nov.15
Sept.29 Oct.ll
Sept. 1 Aug.23
sept. 8
Sept. 15 Aug. 16
Sept.15 Sept.27
Sept.22 Oct. 4
Sept.22 Oct. 4
Sept.22 Sept.20
Sept.15 May 17
Sept.15
Sept, 21
Oct. It
Sept. 17
Sept.15 Sept. 6
Sept.15 July 19
Sept. 15
Sept. 6
Sept. 1 Sept.13
Sept. 28 Sept. 6
Sept.28 Oct.18
Sept. 14 Sept.13
Sept. 7 Oct.ll
Sept.28 Jan. 17
Sept.21 Oct.ll
Sept.28 Oct.ll
Sept. 1
Sept.13
Sept.27
Sept.15
Sept. 1
Sept. 10
Sept. 1 Oct.25
Sept.15 Nov. 22
Sept.29 Nov. 1
Sept. 7 Aug. 2
Sept.14 June 21
Sept.28 June 28
Sept.29 Aug.30
Sept. 1
Sept.16 June 21
Sept. 23
Sept. 1
Sept.15
Sept.28
Sept. 7
Sept.28
Sept.
Sept.15
OCTOBER
Star
Chrissie White
Helene Chadwick
Edith Thornton .
J. Hoxie
Moreno- Ayres
M. Murray
Cortez
May McAvoy
H. Bosworth
Chas. Hutchinson.
Johnnie Walker .
Marmont
Buffalo Bill, Jr.
Denny-LaPlante .
Prevost
Wm. Desmond . .
Lionel Barrymore
River J. Hoxie
G. Hunter
Bebe Daniels . . .
Distributor Length Release
Cranfield & C..6289 Oct.24
Prod. Dis 6452 Oct. 5
Wm. Steiner 5175
Universal . . . .4543
Paramount . .5912
Metro 6882 Oct. 6
Paramount ..6097
First Natl. ...6831
Fox 6337 Oct. 5
Steiner Prod. 4990
F. B. O Oct. 5
Vitagraph ...7950 Nov. 1
Artclass 4600
Universal 6896
Warner Bros. 6400 Dec. 1
Universal 4979
Chadwick 7460
Universal ....5727 Dec. 1
First Natl. ..7575 Oct. 5
Paramount ..6864 0ct.20
Sept.20
Oct.ll
Sept.20
Nov.29
Aug. 16
Review
June 28
Dec. 6
Oet. 18
Oct. 18
Oct. 18
Oct. 18
Oct. 18
Oct. 18
Oct. 11
Oct. 11
Oct. 11
Oct. 4
Oct. 4
Oct. 4
Oct. 4
Oct. 4
Nov. 1
Nov. 1
Nov. 1
Nov. 1
Page 66
Exhibitors Trade Review
Production Chart with Review Dates
Title
Star
Distributor LengthRelease Review
The Bandolero All-Star Metro 5b00Oct.20 Nov. 1
Madonna of the Street* . .Nazimova-Sills ...hirst Natl. ..7507Oct.l9 Nov. 1
The Painted Flapper Kirkwood-Garon .Chadwick 55510ct.l5 Oct.25
Winner Take All Buck Jones Fox 59490ct.l2 Oct.25
Western Wallop J. Hoxie Universal 4611 Oct.25
Rose of Paris M. Philbin Universal 6320 Oct.25
Welcome Stranger All-Star Prod. Dist. .6700 Oct.25
Her Love Story Swanson Paramount. .. .6750Oct. 6 Oct.25
Walloping Wallace Buddy Roosevelt .Artclass Oct. 15
Millionaire Cowboy Lefty Flynn F. B. 0 4700Oct. 5 Nov. 29
Broken Laws Mrs. Wallace ReedK B. 0 Oct. 19
Dangerous Flirt Evelyn Brent F. B. 0 4800Oct.l9 Jan. 10
Thundering Hoofs Fred Thomson . . . F. B. 0 4700 Oct.26 Dec. 13
Pearls of Paris Pearl White F. B. 0 48500ct.26
The Border Legion Moreno-Chadwick. Paramount 70580ct. 27 Nov. 15
The Warrens of Virginia.. M. Mansfield Fox 65360ct 12 Nov. 15
Midnight Express Fairbanks-Novak. . Shipman Prod.4570Oct. 1 Nov. 29
Let Him Buck Carter Sanford Prod Oct. 1
The Captivatin' Cannibal. . .Franey Sanford Prod Oct. 1
Stepping Lively R. Talmadge F. B. 0 48000ct. 1 Oct.25
Great Diamond Mystery. .. S. Mason Fox Nov. 22
The Hunted Woman Special Fox Oct. 5
Midnight Secrets G. Larkin Rayart 4500Dct. 1
Hit and Run Gibson Universal Oct. 5 Aug. 30
Ridin' Mad Yakima Canutt Arrow 577toct. 11 Nov. 22
Christine of Hungry Heart. F. Vidor First Nat'l ..74950ct. 12 Nov. 22
Helen's Babies Baby Peggy Principal 62000ct. 12
Empty Hands Holt-Shearer Paramount ..7048 Oct. 13 Sept. 6
The Diamond Bandit Ashton-Dearholt. . . Arrow 4700Oct. IS
The Navigator Keaton Metro 57000ct. 15 Sept. 13
The Narrow Street Devore Associated . ,5900Oct. 19 Oct. 18
The Price of a Party H.Hampton Pathe 52570ct.l5 Jan.23
Desert Hawk Wilson Warner Bros. 5315 0ct.26 No. 1
Battling Orioles Tryon Arrow 4900Oct.25
Married Flirts P. Frederick Metro 6765«Oct. 27 Oct. 25
Mine with the Iron Door. Mackaill Principal . ...6l80Oct. 15 Dec. 6
Billy the Kid F. Farnum Independent . ,45980ct. 15
Calibre .45 R. Griffith Independent .47o00ct 1
The Street of Tear» Santchi Rayart 4700Oct. 15
A Perfect Alibi L. Mahoney Ambassador ..5O00Oct. 15
Branded a Thief Neal Hart .Ambassador ..5000Oct. !5
Daughters of the Night.. Spec. Cast Fox 5500 Dec. 27
The Painted Flapper Kirkwood-B'rymoreChadwick ....6100Oct. 15 Oct. 15
Battling Orioles Glenn Tryon Assoc. Exhib. 5257 Oct, Sept. 13
Dynamite Smith Charles Ray Assoc. Exhib. 7200Oct. 30 Oct. 18
The Price of a Party Mary Astor Assoc. Exhib. 6400Oct. 30 Oct. 18
The Beautiful Sinner William FairbanksC. B. C 47440ct. 15
NOVEMBER
Title Star Distributor LengthRelease Review
Strangling Threads Alma Taylor Cranfield & C. .5410Nov.20 Sept.20
The Tenth Woman Star Cast Warner Bros. .6544Nov. 10 Nov. 22
The Beauty Prize Star Cast Metro ,..6756Nov. 8 Nov. 22
Romance and Rustlers Hatton Arrow 4947Nov. 30 Nov. 22
Reckless Romance All Star Prod. Dis. . .5530Nov. 9 Nov. 22
The Girl on the Stair*. .. P. Ruth Miller Prod. Di*. ..6214Nov. 16
The Chora* Lady Margt. Livingston. . Prod Di* Nov. 23
The Snob Shearer-Silbert Metro 4513Nov 3
Manhattan Logan-Dix Paramount .. .6415Nov. 10
The Only Woman N. Talmadge First National 6770Nov. 3
Border Justice Bill Cody Independent ..5432Nov. 10
Flattery De la Motte . .Chadwick . .6 reels
Youth for Sale May Allison C. C. Burr. . .6100Dec.lO
The Sunset Trail Wm Desmond Universal 4920Nov.30
The Rip Snorter Dick Hatton Arrow 4998Dec. 1
The Tornado House Peters ....Universal . . . .6375Dec.l5
Worldly Goods Agnes Ayres Paramount ..6800
Dark Swan Prevost Warner 6701
The Sainted Devil Valentino Paramount ..8633Nov. 17 Dec
Wages if Virtue Swanson Paramount . ,7093Nov. 10 Dec
Nov. 8
Nov. 8,
Nov. 8
Nov. 8
Nov. 8
Nov. 8
Nov. 15
Nov. 15
Nov. 15
Nov. 8
Nov.20
6
6
He Who Gets Slapped Chaney Metro 66OOIN0V. 17 Nov. 22
Janice Meredith Davies Cosmopolitanl2000 Nov. 1 Aug, 23
The Silent Accuser E. Boardman Metro 5883Nov. 21 Nov. 22
Along Came Ruth V. Dana Metro 516lNov. 10 Jan. 3
Barrier* Burned Away... Spec. Cast Assoc. Exhib Nov. 13 Jan. 3
The Bra** Bowl Lowe Fox 6778Sov. 15 Nov. 29
Age of Innocence B. Bayne Warner Bros Nov. 10
Trigger Finger* ..Bob Custer F. B. 0 4795Nov. 2 Dec. 13
Sold for Cash Madge Bellamy . . F. B. O.
Hail the Hero R. Talmadge F. B. O. .
Greater Than Marriage. . .Daw Vitagraph .
The Beloved Brute de la Motte Vitagraph .
Outwitted Desmond-Holmes.. .Independent
Nov. 9
Nov. 23
. .682lNov.l6 Dec. 13
. .6719Nov. 30 Nov. 29
5548Nov. 1
1 Aug.30
Just Mary Harlan Rayart 4800Nov. 1
The Pell Street Mystery.. G. Larkin Rayart 4870Nov. 1
Trail Dust D. Dunbar Rayart Nov. 1
Midnight Secrets G. Larkin Rayart 4700Nov. 1
The Speed Spook J. Hines East Coast. . ,6700Nov.
Law or Loyalty Lawson-Harris ...Elfert 5500Nov. 1
Left Hand Brand Neal Hart Ambassador .5000Nov. 30
Shootin' Square Jack Perrin ......Ambassador .5000Nov. 15
Idle Tongues Marmont-Kenyon. .First National. 7000 Nov. 9 Jan. 17
My Husband's Wives S. Mason Fox ........ .6000Nov. 16 Nov. 22
Gerald Cranston's Lady. . Kirkwood-Rubens... Fox 6674Nor. 29 — Dec. 6
Rip Roarin' Roberts Buddy Roosevelt. .Artclass 4800Nov. 15
Meddling Women Lionel Barrymore.. Chadwick . . . .6800Nov. 15
Sundown Bosworth-Love ...First Nation. 6700^ov. 23 Nov. 29
East of Broadway Dwen Moore Assoc. Exhib. 5785Nov. Nov. 22
Is Love Everything Mma Rubens Assoc. Exhib Nov. 30 Nov. 15
Hot Water Harold Lloyd Assoc. Exhib. 4899Nov. 30 Nov. 8
The Midnight Express . . E. Hammerstein C. B. C 5967Nov. 1 Nov. 15
Women First William Fairbanks C. B. C 4875Nov. 1
DECEMBER
Title Star Distributor LengthRelease Review
A Soul's Awakening Flora Le Breton Cranfield & C. 5597 Dec. 28
My Husband's Wives Star Cast Fox Dec. 1 Nov. 21
The Garden of Weeds Betty Compson . . . Fam. Players 6230Dec. 8 Nov. 22
Tongues of Flame Meighan-Love ...Fam. Players 6763 Dec. 15 Nov. 22
Flaming Forties Harry Carey Prod. Dis 5770Dec. 7
The Mirage F. Vidor Prod. Dis 5770Dec. 12 Jan. 17
Title Star Distributor Length Release
Dixie Handicap C. Windsor Metro 6500 Dec. 28
The River Road Hamilton-Allison. .Ernest Shipman ..Dec,
The Midnight Express ..E. Hammerstein .
Women First Fairbanks-Novak.
One Glorious Night E. Hammerstein
§50,000 Reward
Under Fire
Review
Jan. 10
C. B. C 4900Dec. 10 Nov. 1
C. B. C... 4797 Dec. 15
C. B. C 5000Dec. 15
K. Maynard Elfelt 5000Dec. 1 Dec. 6
Biil Patton Elfelt Dec. 1
My Neighbor's Wife Lawson-Harris . . . Elfelt 5300Dec. 27
Love and Glory Bellamy Universal ...690UDec. 7
Fighting Odds Bill Patton Ambassador .4800Dec. 31
Playthings of Desire Taylor-Hamilton ..Jans Dec. 15
White Sheep jlenn Tryon Assoc. Exhib. 6800Dec. 30
Barriers Burned Away...F. Mayo Assoc. Exhib Jan.20
Battling Bunyan Wesley Barry ....Assoc. Exhib. 5800Jan.25
Classmates Barthelmess inspiration . .6500 Dec. 29
Forbidden Paradise Star Cast Paramont . . .6991 Dec. 16
Cornered Star Cast Warner Dec. 18
White Shadow Star Cast Prod. Dis. . .5157Dec. 10
Her Night of Romance C. Talmadge First National.6990 Dec. 15
Isn't Life Wonderful? Star Case United Artists 8600Dec. 18
Greater Than Marriage. . . . Star Cast Vitagraph. . . .6221 Dec. 10
The Wise Virgin Star Cast. Prod. Distrib Dec. 15
Thundering Hoofs Special F. B. 0 5033Dec. 10
The Dark Swan H. Chadwick Warner 6500Dec. 1
Lighthouse by the Sea Fazenda-RinTinTin Warner Dec. 29
Inez from Hollywood Star Cast First Nat'l ..6919Dec. 22
Barriers of the Law Special Independent 5000 Dec. 23
North of 36 Holt Paramount . .7908Dec. 15
In Every Woman's Life First National ....
Her Marriage Vow Warner Dec. 1
Girls Men Forget Star Cast Principal . . .4900 Dec. 16
Greed Sa Zu Pitts Metro-Gold. 10067 Dec. 15
The Roughneck Fox 7500Dec. 15
The Mad Whirl McAvoy-Mulhall. . . Universal . . .6000 Dec. 18
On the Stroke of Three riarlan-Bellamy. . . F. B. 0 5000 Dec. 21
Smouldering Fires P.Frederick Universal ...7356
Passing of Wolf McLean Russell Prod. 5000Dec. 23
Air Hawk ..Al Wilson F. B. 0 4800 Dec. 23
On Probation Steiner Prod. 4728 Dec. 18
Daughters of the Night Fox 5470Dec. 30
Lover's Lane Star Cast.... Warner 4300 Dec. 28
Last Man on Earth Star Cast Ufa Films . .6637Dec. 28
Legend of Hollywood Special Prod. Distrib Dec. 28
Two Shall Be Born Special Vitagraph . ..5443Dec. 7
Tainted Money William Fairbanks C. B. C 4906Dec. 15
Dec. 6
Dec. 20
Jan. 3
Jan. 3
Dec.
Dec.
Dec.
Dec.
Dec.
Dec.
Dec. 13
Dec. 13
Dec. 13
Dec. 13
Dec. 13
Dec. 13
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 27
Dec. 27
Dec. 27
Dec. 27
Dec. 27
Dec. 27
Flashing Spurs Bob Custer
The Air Hawk Al Wilson
Cheap Kisses Rich-Landis . . .
Breed of the Border .... "Lefty" Flynn .
Courage Franklin Farnum
F. B. 0 5068Dec.l4
. . F. B. 0 4860Dec.21
, . F. B. 0 6538Dec. 21
. . F. B. 0 4700Dec.28
Independent 4756Dec.
Dec. 6
JANUARY
Title Star Distributor Length Release
The Greatest Love of All Geo. Beban Asso. Exhib. 6557Jan.
Excuse Me Shearer Nagel ...Metro 6408Jan.25
Phantom Shadows Ferguson-Conley . Flem. Prod. .5000jan. 1
Scarlet and Gold Al Ferguson Flem. Prod. .5000jan.l5
Gold Heels Agnew Fox 6020jan.29
Miss Bluebeard Bebe Daniels Paramount . .6453jan.l9
The Golden Bed La Rocque .... Paramount ..8584jan.22
Man Must Live Richard Dix Paramount ..6116jan.22
Bed Rock Thomas Meighan .Paramount . .6500jan.26
Flaming Love Eugene O'Brien . First National
.Jan. 19
As Man Desires Spec. Cast First Nat'l ..7790 Feb. 2
First Nat'l . .6100Feb.lO
Warner Bros. 5200jan.
Learning To Love C. Talmadge
How Baxter Butted In . . Willard Louis .
Fear Bound Daw-Nigh Vitagraph .. .5500 Jan. 28
The Gambling Fool F. Farnum Independent .4700Jan.lo
Her Game Florence Reed ...Independent .5000Jan.l5
Riding Grit Bill Cody Independent .4663Jan.30
Branded A Bandit Yakima Canutt ..Arrow 4778Jan. 1
Vic Dyson Pays B- Wilson Arrow 4880Jan.l5
The Cactus Cure Dick Hatton Arrow 4600Jan.l/
Sand Blind Ben Wilson Arrow 4800Jan.31
Let Women Alone All Star Prod. Distrib. . . . Jan. 4
On the Shelf A» Star Prod. Dist. ..5000Jan. 4
Soft Shoes Harry Carey Prod. Dist. . .5000Jan.ll
Off The Highway Jacqueline Logan Prod. Dist Jan.20
Midnight Molly Evelyn Brent . . . . F. B. 0 5000Jan.ll
The Range Terror gob Custer F. B. 0 4800.Ian.25
The Street Singer Star Cast Chadwick . . .55ooJan.l5
For Another Woman Kenneth Harlan ..Rayart 5000Jan.lo
Easv Money Marv Can- Rayart 5500Jan.20
Super Speed Reed Howes Rayart 5000jan.31
Capital Punishment Clara Bow B. P. Schulbere •JIan-3)
The Hurricane Kid Hoot Gibson ....Universal . . .5296Jan.21
Fighting Courage Ken Maynard ...Elfert Prod. 5000jan.l0
Verdict of the Desert ...Neal Hart Ambassador .5000jan.l5
A Lost Lady R,cn Warner Bros. 670oJan.l8
So Big
.Star Cast First Nat'l ..7427jan.26
Locked Doors' Betty Compson ..Paramount ..6221 Jan. 15
Fifth Avenue Models Philbin-Kerry Universal . . .6581 Jan.30
The Narrow Street Matt Moore Warner Bros. 5500Jan.l5
Youth and Adventure ... R- Talmadge . . . . F. B. O. . .556? Jan.31
Ports of Call Edmund Lowe ...Fox 550<\|an.2o
Women and Gold Frank Mayo Gotham 6000jan.28
Another Man's Wife . . . . Kirkwood-Lee ...Prod. Dist- ■
The Redeeming Sin Nazimova Vitagraph . . .6227Jan.26
Flashing Spurs Bob Custer F. B. O. ..6000
The Triflers Busch-Dexter .... Preferred . . .6626jan.l8
The Foolish Virgin Hammerstein ....Columbia ■ ■ -5628 Jan.lO
Curlytop 7 Shirlev Mason ..Fox 5828.Ian.30
The Fugitive Ben Wilson .
Man Who Played Square Buck Jones Fox
Troubles of a Bride R. Agnew
Idle Tongues Marmont-Kenyon
Last Man on Earth Earle Foxe
The No Gun Man Lefty Flynn . . .
The Gambling Fool Franklvn Farnum
Moccasins Bill Cody Independent
Outwitted Desmond-Holmes Independent
Trigger Fingers Bob Custer .... Independent
Arrow 4920jan.28
.6500,1 an. 29
Fox 4915.Tan.10
First Nat'l . .5300.Tan.26
Fox 6637jan.22
F. B. 0 4522.Tan.18
Independent 5200jan.
4800.1an.
5400 .Tan.
5200Jan.
Review
Feb. 7
Feb. 7
Feb. 7
Jan.31
Feb. 7
Jan.31
Jan.24
Feb. 14
Mar. 7
Feb.21
Jan.31
Feb.14
Feb. 14
Jan.31
Jan.31
Jan.31
Jan.24
Jan.24
Jan.24
Jan.24
Jan.24
Jan.24
Jan.24
Jan.24
Jan.24
Jan. 17
Jan. 17
Jan. 17
.Tan.17
Jan.17
Jan.17
Jan.17
Jan.17
Jan.17
April 18, 1925
Page 67
Current Pro'duction Chart — Continued
Title Star Distributor
East of Suez Pola Negri Paramount
Tomorrow's Love Ayres-O'Malley ..Paramount
Sign of the Cactus Hoxie .. ... Universal
Ridin' Pretty W. Desmond .... Universal
The Mirage F. Vidor Prod. Dist
Peter Pan Betty Bronson . . . Paramount
A Two-Fisted Sheriff ...Canutt Arrow ..
So This Is Marriage . . . . Nagel-Boardman .Metro
Silk Stocking Sal Evelyn Brent F. B. O.
Argentine Love Bebe Daniels . . . Paramount
Courageous Coward ....Star Cast Russell Pro
Dangerous Flirt Evelyn Brent ... F. B. O.
Length
. .6821
. .5842
. ..4938
. ..4812
. .5770
. .9593
. . .4537
. . .6300
. . .5637
. .5970
d. 4642
.5297
Releasi
Jan. 9
Jan. 15
Jan. 15
Jan.20
Jan.30
Jan'. 7
Jan. 15
jan. 8
Jan.15
Jan. 15
Jan.30
Jan.30
Review
Jan.17
Jan.17
Jan.17
Jan.17
Jan.17
Jan.10
Jan.10
jan. hi
Jan.10
Jan.10
Jan.10
Jan.10
FEBRUARY
Title Star
Back to Life .Patsy Ruth Miller
Cheaper to Marry L. Stone
Lady of the Night Norma Shearer .
Never the Twain Shall Meet All Star
Speak No Evil Alma Taylor ...
Comin' Thru' the Rye ..Star Cast
Crimson Circle All Star
Dick Turpin Tom Mix
The Folly of Vanity ....Special Cast ...
Top of the World Nilsson-Kirkwood
Coming Thru' Thomas Meighan
The Devil's Cargo Pauline Starke
Forty Winks Griffith-Roberts .
The Swan ...Adolph Menjou .
Pampered Youth Landis-Calhoun .
Charley's Aunt ... . . Syd Chaplin ....
Her Market Value Agnes Ayres . . .
The Girl of Gold Florence Vidor .
On the Threshold All Star
Salome of the Tenements Goudal-Tearle
Speed Wild "Lefty" Flynn .
The Cloud Rider AI Wilson F. B. O.
Pirate Peggy O'Day .... Evelyn Brent . . . . F. B. O.
Youth and Adventure . . . Richard Talmadge F. B. O.
Forbidden Cargo Evelyn Brent ....F. B. O.
When Winter Went Griffith -Mirriam ..Independent
Dangerous Pleasure . ..N. Welsh ..Independent
Who Cares D. Devore Independent
One Year to Live A. Pringle First Nat'l
The Fearless Lover William Fairbanks C. B. C. .
Siren of the Montmarte . All Star Elfert Prod
Enticement Mary Astor First Nat'l
The Lady Norma Talmadge .First Nat'l
If I Marry Again Bosworth-Mayo ..First Nat'l
The Lost World Milton Sills First Nat'l
Secrets of the Ni»ht . . . . Bellamy-Kirkwood
The Redeeming Sin ....Nazimova
The Monster 'on Chaney
Roaring Adventure lack Hoxie
The Great Divide ...... Terry-Tearle ....
Bad Company Madee Kennedy . .
Learning to Love ..C. Talmadge ....
The Salvation Hunters . . G. Hale
As No Man Has Loved . Pauline Starke . .
New Toys . ...,R. Barthelmess
Oh Doctor ! Reginald Denny . .
Mansion of Aching HeartsClayton-Landis . . .
The Last Laugh Emil Janninps ...
The Prairie Wife H. Rawlinson . .
The Summons Eleanor Boardm
Western Feuds Edmund Cobb ....
Tale of 1001 Nights French Cast .
Drug-Store Cowboy F. Farnum . .
Quo Vadis Emil Jannings
Playing With Souls T. Logan
Jimmie's Millions R. Talmadge
The Right Man George Larkin
Distributor Length Released
Assoc. Ex. ..5817 Feb.22 Feb.28
Metro 5921 Feb. 1 Feb.21
Metro Feb.23
Metro Feb.23
Cranfield 5500 Feb.28
Cranfield 6500 Feb.26
Cranfield 4500 Feb.28
Fox 6716 Feb. 1
Fox 5250 Feb. 8
Paramount ..7167Feb.20
Paramount ..6522 Feb. 8
Paramount ..7980 Feb. 8
Paramount ..6793 Feb. 1
Paramount ..5889 Feb. 25
Vitagraph Feb. 1
Prod. Dist. . .7500 Feb. 2
Prod. Dist. . .6000 Feb. 9
Prod. Dist. . .6500Feb.l6
Prod. Dist Feb.23
Paramount Feb.23
F. B. O.
Feb.14
Feb.14
Feb.28
Feb.21
Feb.14
Feb.21
Mar.21
Feb.21
.5500 Feb.
.5500Feb.l5
.4700 Feb.22
. .5565 Feb. 4
.5000 Feb.22
.5000 Feb. 11
.5800 Feb. 10
. . 5000 Feb. 1
. .6064 Feb.28
. .4700 Feb. 2
.5400 Feb. 2
..6224 Feb. 1
. .7357 Feb. 8
. .7242 Feb. 15
. . .9700 Feb. 8
Universal Feb. 1
Vitagraph . . .6227 Feb. 1
Metro 6425 Feb.22
Universal . . .4800 Feb.27
Metro 7811Feb.l5
Assoc. Exhib. 5551 Feb.20
First Nat'l . .6099 Feb. 8
United Art. ..5930 Feb. 8
Fox Feb.25
Pirst Nat'l . .6000Feb.27
Universal Feb. 8
61 47 Feb. 27
Universal Feb. 7
Metro 5800Feb. 5
Metro 5500 peh. 2
Arrow 4500 Feb. 14
Davis Corp. 6«00Feb. 17
Independent 4356 Feb. 15
First National 8745Feb. 18
First National 5831 Feb. 15
F. B. 0 4157Feb. 16
Ra.yart 4571 Feb. 1
Mar. 7
Mar. 7
Mar. 7
Feb.28
Feb.28
Feb.21
Jan.28
Feb.28
Feb. 7
Feb.28
Feb.21
Feb.21
Feb.21
Feb. 1 4
Feb.14
Mar. 14
Mar. 7
Feb. 21
MARCH
Title
The Adventurous Sex ...
Introduce Me
Where Romance Ends . .
Man From ' one Mountain
Secret of Black Canyon
The Strange Rider
The ' ost Chord
Fightin? the Flames
After Business Hours . .
Contraband
Thundering Herd
The Goose Han<?s High
New I ives for Old
Too Many Kisses
Sackcloth and Scarlet . . .
The Air Mail
Men and Women
DressmaVer From Paris
Plaving With Souls ...
Sally .
Orte Year to Live
The Denial
Seven Chances
Daddy's Gone a-Huntina
Confessions of a Queen
Fiehting Courage .......
Declasse
The Rrdsre of Sighs . .
Fear Bound
The Chorus Ladv
Miracle of the Wolves .
Grass
Man Without a Heart .
Chu Chin Chow
The Saddle Hawk
Love's Bargain
The Rag Man
Star
Clara Bow
^ouolas MacLean
D. Hatton
P.. Wilson
D. Hatto"
Yakim«. C«nutt .
lake-Powell ....
T"»evore-Haines . .
Hammerstein . . .
Wilson-Beery . . .
Holt-Wilson
Star Cast
Rettv Compson .
R. Dix
Alica Terrv
W. Baxter-B. Dove
nix-Hamilton ....
,Toy-Torrence
M. Astor-C. Brook
Moore-H"phes . . .
Moreno-Mackaill
Ml Sta--
Buster Keaton . . .
Alice Joyce
Alice Terry
Ken Mavnard ....
C. Griffith
Mackaill
Daw-Nigh .......
Star Cast
French Cast ....
Distributor LengthKelease
Assoc. Exhib. 5120Mar.22
Assoc. Exhib. =61' Mar. 8
Arrow 5nnn Mar.28
Arrow 5000 Mar. 15
Arrow 5000 Mar. 15
Arrow 4875Mar.15
Arrow 6751 Mar.l5
C. B. C. . .5«'^Mar. 1
C. B. C. .
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
First Nat'l
First Nat'l
First Nat'l
. .570(1 Mar.30
. .6773 Mar. 1
, .500(1 Mar. 1
, .6770Mar.30
, .6796Mar.30
, .5759 Mar. 2
, .6723 Mar. 9
. .6976 Mar. 16
. .6223Mar.23
. .7080Mar.30
, .5831 Mar.22
.8B94 Mar.2?
.6064 4 nr. 5
Harlan
Betty Blythe .
Hoot Gibson .
Daw-Brook . . .
Jackie Coogan
Metro 4791 Mar. ~>
Metro 5lI3Mar.16
Metro 5851Mar.30
Metro 5500 Mar. 30
Elfert 4800Mar.l6
First Nat'l ..7869 Mar.28
Warner Bros. 6604 Mar. 28
Vitaeranh . . .5700Mar. 1
Prod. Dist. . .6020 Mar. 2
Paramount . .8700Mar. 1
Paramount ..7000Mar.28
Banner 6598Mar. 1
Metro 6408 Mar. 2
Universal 4419Mar. 6
F. B. O. ..5641Mar.lO
Metro 5968Mar. 7
Review
Mar.21
Apr. 11
Mar.28
Mar. 2
Mar.21
Apr. 4
Aor. 11
Mar.28
Apr. 4
Mar^
Mar.28
Mar.28
Apr. 4
Aor.f 1
Aor.11
Mar. 7
Mar. 7
Marr /
Mar. 7
Mar. 7
Mar. 7
Mar.21
Mar.21
Mar.21
Title Star Length Released
The Star Dust Trail S. Mason Fox 4686 Mar. 1 Mar.21
Recreation of Brian Kent Harlan Principal ....6878Mar. 7 Alar.21
The Trail Rider Buck Jones Fox 5752Mar.24 Mar.28
On Thin Ice Tom Moore Warner Bros. 6200Mar.l9 Apr.
Riders of the Purple Sage Tom Mix Fox 5573Mar.l5 Apr. 4
The Man in Blue Rawlinson Universal . . .5634Mar.28 Apr. 4
Mansion of Aching HeartsClayton Schulberg . ...6142Mar.l8 Apr. 4
Coming Productions
ASSOCIATED EXHIBITORS
Title Star Length Released
Percy Charles Ray 5166 Mar.15
The Sky Raider Jacqueline Logan .... 5980 Apr.
Among Those Present -Harold Lloyd 5000 Apr.26
AMBASSADOR
Valley of Vanishing Men Neal Hart 5000 Mar. 15
Travelin' Fast Jack Perin 5000 Mar. 1
ARROW
Title Star Length Released
Range Justice Dick Hatton 4700 Apr.
My Pal Dick Hatton 5000 Apr.
C. B. C.
Title Star Length Released
Fighting the Flames Haines-Devore 5814 Mar. 1
After Business Hours Hammerstein 5700 Mar. 30
CHADWTCK
Title Star Length Released
Romance of an Actress Star Cast Apr. 1
Sunshine of Paradise Alley ... Not cast yet Apr.
The Midnight Girl Lila Lee 4800 Apr. 2
CRANFIELD & CLARKE
Title Star Length
Shadow of the Mosqut Odette Taylor 6200
Justice Raffles Henry Edwards 6000 Apr. 30
Lunatic at Large Henry Edwards 6000 May 31
Mist in the Valley Alma Taylor 5500 June 30
Pipes of Pan Alma Taylor 6200 July 31
Amazing Quest Alma Taylor 5500 Sept. 30
John Forrest Henry Edwards 5000. . . . . .Oct. 31
ELFERT PRODUCTIONS
Star
Released
Title
My Neighbor's Wife All Star
The Wolf Hunters All "
Tentacles of the North .......
The Courage of Captain Plum
The Gold Hunters All Star 5000
The Haunted Range All Star 5000
Length Released
4800 Apr. 6
Star 4800 June 1
All Star 5000 July 27
All Star 4700. Sept.28
Nov.30
June 8
Timber Wolves All Star 4800 July 20
The Texan's Oath All Star 4600 Aug.31
The Grey Vulture All Star 4800 Oct. 12
The Lights of Moj'ave All Star 5000 Nov.23
The Demon Rider All Star
FAMOUS PLAYERS
Title Star Length Released
Mme. Sans Gene Gloria Swanson Apr.20
A Kiss in the Dark Menjou- 1. Rich 5767 Apr. 6
Code of the West Owen Moore Apr. 6
The Spaniard Cortez-Goudal 5500 . . . Apr. 13
The Charmer Pola Negri Apr.13
The Crowded Hour Daniels-K. Harlan Apr.20
The Night Club Griffith-V. Reynolds Apr.27
Adventure P. Starke-T. Moore Apr.27
FIRST NATIONAL
Tttte Star Length Relent**
Her Husband's Secret Moreno-D. Torrence . 6150 Apr. I
1 Want My Man M. Sills- D. Kenyon Apr. 4
The Wolf Man John Gilbert 5000 Apr. 4
Declasse C. Griffith-L. Hughes Apr.12
One Way Street Lyon-Nilsson 5600 Apr. 5
My Son Nazimova-J. Pickford 7700 Apr.12
Heart of a Siren La Marr-Tearle 6700 Apr.26
His Supreme Moment Sweet-Colman 6564 Apr.26
Chickie Mackaill-Bosworth May 10
The Necessary Evil Ben Lvon-V. Dana .. May 17
Fine Clothes . Stone-Marmont Maya*
Soul Fire Barthelmess-Love May 31
The Making of O'Malley Sills-Mackaill June 7
The Talker Nilsson-Stone June 14
FOX
Title Star
Every Man's Wife Special
Flame of Desire Tom Mix
The Fool Tom Mix
The Rainbow Trail Tom Mix
Length
Released
5000.
. Apr.15
J. J. FLEMING PRODUCTIONS
Title Star Length
Shackles of Fear Ferguson 5000
Trail of Vengeance Ferguson 5000
Phantom Shadows AI Ferguson 5 reels . .
Scarlet and Gold AI Ferguson 5 reels . .
"A Fighting Romeo'- i AI Ferguson 5000
"The Fighting Parson" AI Ferguson 5000
Released
Page 68 Exhibitors Trade Review
Production Charts With Review Dates of Coming Productions (continued)
METRO
Title Star Length Released
Ben Hur Novarro-Bushman
The Charity Ball
The Prairie Wife All Star 6487
King fa Exile All Star 4876
The Merry Widow Mae Murray 5226 Apr. 6
The Sporting Venue B. Sweet Mar. 30
Zander the Great Marion Davlea Apr. 4
The Way of a Girl All Star Mar.22
Man and Maid All Star Apr. 13
Proud Flesh All Star 5000 Apr.20
The White Desert All Star May 4
A Girl's Rebellion All Star 5000 May 11
Return of a Soldier All Star May 18
The Only Thing All Star 5600 June 8
PRINCIPAL
Title Star Length
The Masked Dancer H. Chadwick 4720...
Daughters of Pleasure Prevost 4700...
Good Bad Boy Spec. Cast 5198...
Daring Youth Daniels-Kerry 5000...
Listen Lester Fazenda-Myers 6242...
Released
PRODUCERS DISTRIBUTING
Title Star Length Released
Beyond the Border Harry Carey 5000 Apr. 2
The Crimson Runner Priscilla Dean 5500 Apr. 2
Beauty and the Bad Man All Star 5000 Apr. 9
Friendly Enemies Weber & Fields Apr. 16
Stop Flirting All Star Apr.30
The Awful Truth Agnes Ayres April 6
The Bad Lands Harry Carey 5000 Julyl5
Crossed Words All Star April 20
Silent Sanderson Harry Carey 4900 Apr. 13
The Texas Trail Harry Carey 5000 June 1
RAYART PRODUCTIONS
Title Star Length Released
The Courageous Fool Reed Howes Apr. 15
Winning A Woman Perrin-Hill 4865 Apr. 1
Getting 'Em Right George Larkin 4669.... Apr. 1
The Snob Buster Reed Howes May. 15
Quick Change George Larkin May 1
Youths' Gamble (H) Reed Howes June 15
Double Fisted (Perrin) Jack Perrin June 1
Rough Stuff (L) George Larkin June 1
The Fear Fighter (S) Billy Sullivan June 15
The Crack of Dawn (H) .... Reed Howes June 1
SCHULBERG RELEASES
Title Star Length Released
The Boomerang Stewart-Lytell 6714.... Apr. 10
Faint Perfume All Star Apr. 27
My Lady's Lips All Star May 15
When a Woman Reaches Forty All Star June 1
UNIVERSAL
Title Star Length Released
California Straight Ahead .... Reginald Denny ..... Apr. 26
Captain Fearless Reginald Denny
The Price of Pleaiure Valli-Kerry 6600 Mar. 15
The Flower of Napoli Bellamy .
Fighting Back Desmond 4750 Apr. 5
Head Winds House Peters Mar. 1
Jazz Parents May McAvoy 6700 Mar. 1
Let Her Buck Hoot Gibson 4700 May 31
The Phantom of the Opera ... Lon Chaney Mar. 15
Dangerous Innocence La Plante-O'Brien Apr. 12
The Clash All Star May 3
Up the Ladder Virginia Valli 6023 May 1
Raffles , House Peters May 24
I'll Show You the Town Reginald Denny May 7
The Man in Blue Rawlinson-Bellamy .. 5624 May 21
Straight Through William Desmond ... 4867 Apr. 5
Roaring Adventure Jack Hoxie 4657 Apr. 19
Burning Trail William Desmond May 17
Saddle Hawk Hoot Gibson 5468 May 31
Ridin' Thunder Jack Hoxie June 14
The Meddler William Desmond June 28
Taming the West Hoot Gibson 5304 July 5
Don Dare Devil Jack Hoxie July 18
Red Clay William Desmond July 26
UNITED ARTISTS
TUle Star Length
No More Women Bellamy-Moore 5500
Loving Lies Monte Blue-Brent
A Woman's Secret Mae Marsh
The End of the World Jack Pickford
Waking Up the Town Jack Pickford 4802 .
Released
VITAGRAPH
Title Star
Baree, Son of Kazan Anita Stewart
Steele of the Royal Mounted.. Star Cast
In the Garden of Charity .... Star Cast
The Happy Warrior Star Cast
The Alibi Star Cast
The Road that Led Home .... Star Cast
The Unknown Story Star Cast
Tides of Passion Mae Marsh
Length
Released
.Apr. 19
Apr.20
6347 Apr. 15
Apr.15
5500 Apr.15
Apr.15
Apr.20
Apr.27
WARNER BROS.
Title Star
Recompense Blue-Rich
The Bridge of Sighs All Star
A Man Without a Conscience . Rich-Louis
Eve's Lover Bert Lytell-Rich . . .
A Broadway Butterfly Devore-Landis
My Wife and I Irene Rich
On Thin Ice - T. Moore-E. Roberts
How Baxter Butted In Devore-Moore
The Woman Hater H. Chadwick-Brook .
Tracked in the Snow Country . Rin-Tin-Tin
I eneth Released
7480
6605
6850
6700
6700
6700
7296
6700
6700
6500
Projection Hints
Optics, Practical Ideas and Electricity
By WESLEY TROUT
Everyone who is interested in the main-
tenance and the operation of better motion
pxture theatres will find of great value a
visit to the exhibit of the manufacturers
and theatre supply dealers' convention to be
held in Milwaukee May 12 to 14 simul-
taneously with the M. P. T. O. A. conven-
tion. The theatre equipment men and manu-
facturers declare the exhib't will be the big-
gest ever staged. This will be a great op-
portunity for theatre men and projectionists
to see the actual operation of the very latest
in the motion picture equipment line. There
wjll be many exhibits of much interest to
the projectionist in the projection room line.
The very latest devices in the projection
room line will be exhibited here.
* % *
J. E. McAuley Moves to New Quarters
The factory and offices of the J. E. Mc-
Auley Mfg., Co., makers of the Peerless Arc
Control and the Peerless reflecting arc lamp
have moved from 32 N. Jefferson street to
552 W. Adams street, Chicago.
The p<*£r} of more space of the greatly
increased business prompted Mr. McAuley
to lease the entire upper floor of the new
location. Orders are coming in very rapidly
for the new Peerless reflecting arc lamp,
the new lamp appears to be well made and
gives very pleasing screen results.
The Needling of Carbons
The writer has received a number of in-
quiries why carbons sometimes "needle" or
"pencil." Poor contact or abnormal tem-
perature inside of the lamphouse will cause
carbons to pencil. Poor carbons will give
much trouble in this line. Too high amper-
age will cause "penciling" of carbons.
The best operating point for carbons is
the point five amperes below the penciling
point of any carbon.
The projectionist or exhibitor can very
easily determine the penciling point of a
carbon by inserting a new set of carbons
and then gradually increasing your amperage
until the penciling of the carbon starts,
whereupon five amperes less current at the
carbons will be the correct operating point
for the carbons that you may use.
Projectionists should give very careful at-
tention to the wires to the arc lamp and the
carbon jaws of the arc lamp. Care should
be taken in cleaning and see that your car-
bons make good contact in their holders.
Use a file on the carbon inserts and on the
wire connections each week.
Hard spots in carbons are due to the faults
in manufacture of carbons. These spots are
caused by poor mixture of the carbon dough.
The projectionist will hardly ever have this
trouble any more as the manufacturers are
using greater care in the mixing of the car-
bon dough. The projectionist should be sure
and carefully examine the cores of all car-
bons he uses. A carbon with part of its
core lacking is a source of great trouble.
Reject any carbon that does not have a
perfect core.
Be sure and keep all your carbons in a
cool, dry place.
Never, never get any oil on your carbons.
Oil will produce a lot of unnecessary smoke,
and the carbons will not produce a steady
white light.
April 18, 1925
Page 69
Theatre Equipment and News
"Klieg Eyes' 9 Danger
Will be Minimized
George Folsey, of First National
Camera Staff, Predicts Radical
Changes in Studio Lighting
A radical change in the art of lighting
moving picture sets which will revolutionize
film photography has been forecast as an
early screen development.
The change was predicted by George Fol-
sey, of the First National camera staff, who
is now photographing Ben Lyon and Viola
Dana in Earl Hudson's production of "The
Necessary Evil," which George Archainbard
is directing.
Coming changes will bring into the pro-
cesses of set lighting the principles evolved
by Rembrandt, Corot and other old masters
of the painting art, according to Folsey.
Lighting then, he holds, will become less a
medium of illumination for photography than
of expression.
"Of no less importance than the further-
ing of the photographic art of the film drama
is the saving in volume of light, and the
elimination of much of the delay in what we
call 'lining up' sets," said Folsey.
"Film photography has been passing
through a fascinating state of experiment,
out of which the fundamental and enduring
principles are just being evolved. Camera
work began to be an art with the discovery
that electrical illumination could supplant
natural light.
"After that camera men began working
toward heavier and heavier concentration of
lights, flooding their sets from all angles. The
secret of filming is in the illumination, which
is one of the most elaborate and expensive
processes. Powerful lights have been devised
which can turn night outdoors into day.
"But the more powerful and profuse the
volume of light the further from the basic
possibilities of art camera work moved. The
trend now, however, is toward reduction, and
it will not be long before camera men will
be using half the earlier volume of light.
"As a result of the new trend new light-
ing apparatus is being perfected which will
revolutionize set illumination. The present
lights are too big, powerful and cumbersome.
The present manner of barrage lighting often
uses up an entire half day in getting a set
ready for a single scene, with highly paid
players waiting around indolently, straining
their nerves and patience.
"The new type of spots, will give a more
compact light with lower intensity. Less
equipment and man-power will be necessary
which, aside from the cutting down of cur-
rent, will bring a great saving in time, which
means money in the film industry.
"With softer and less glaring lighting the
effects of contrast and emphasis — the light
and shadow effects — are easier to get.
Furthermore, the reduced strain on the eyes
of the players minimizes the danger of
'Klieg eye.'
"Lights heighten and accentuate dramatic
effects, depending upon the way they are
used. Film lighting is a form of sketching,
using beams of light for lines. It is harder
to bring up impressions when the lights are
spread on thick and heavy."
Young Folsey is one of the leaders in
camera work, having evolved an individuality
of style which has won admiring comment.
He filmed "The Bright Shawl," starring
Richard Barthelmess, which ranked high as
an artistic achievement. He handled the
camera on several subsequent Barthelmess
pictures before Hudson engaged him to film
"The Necessary Evil."
iji
Rudolph Wurlitzer Company
Has a Very Busy Week
The week of March 31 had the Rudolph
Wurlitzer Company up on their toes sup-
plying the demands of various exhibitors
throughout the country.
A report comes from Salt Lake City, Utah,
that W. E. Shipley is planning a new musi-
cal feature for his audiences at the Gem
Theatre in that city. Mr. Shipley already
has a Wurlitzer organ installed, but is now
going to make a number of additions to the
unit he has.
From Lorain, Ohio, comes the report that
August and Anna M. Ilg have installed a
Wurlitzer Unit organ in their Ohio theatre
on Broadway Avenue.
The Garden Theatre, Frackville, Pa., oper-
ated by Meyer Paret, has completed negotia-
tions for a new Wurlitzer Unit organ.
J. Carter, of Long Beach, California, an-
nounces that he is installing a Wurlitzer
Unit organ at his theatre on 2045 E. 4th
Street.
The Isis Theatre, operated by DeForrest
Swanson, has recently been equipped with
a new Wurlitzer Unit. The Isis is located
in Lamar, Colorado.
* * *
MODEST TESTIMONIAL
FOR BUSH SLIDES
Though refusing to go on record as recom-
mending the Bush Organ Slides, since that
was against the policies of the Eastman
School for the Organ, Mr. Berentsen, the
professor in charge of that department in ■
this famous school, however, did say that
these organ slides were being used as part
of the regular course in the training of the
pupils of the school. And that furthermore,
he had found them entirely satisfactory.
Mr. Berentsen is not the only one who
would say nice things about this little fea-
ture novelty of the motion picture theatre,
for hardly a day goes by when some modest
testimonial does not come to our attention
regarding the Bush slides. More and more,
the Bush slides are becoming a regular and
very necessary part of the program of the
better houses. The new catalog, recently
issued by the originators of the Bush series
is very interesting, and is worth while having
on hand at all times. In it are explained the
different series, and the many uses that ex-
hibitors have found for their slides in brief.
N. Y. Bill to Regulate
Nitrate Film Making
Albany, N. Y., April 4.— A bill was in-
troduced in the New York State legislature
last week for the further regulation of the
manufacture, sale and use of film of a nitro-
cellulose or similar base, and removing ex-
isting restrictions on the manufacture, sale
and use of film of an acetate of cellulose or
similar base. The bill was introduced by
Assemblyman C. P. Miller, and has been
referred to one of the Assembly committees.
In the Senate a companion bill is slated for
introduction this week.
The bill provides for the regulation of
booths and projection machines using film of
a nitrocellulose base and also provides for
the issuing of licenses at an anual fee of $5
for the manufacture and sale of such film.
The bill further provides that a record of
all sales and leases of such film shall be made,
the record to include the name and the place
of the person or company selling such film,
and the name and place of business of those
who buy it. The record is to be open for in-
spection at all times.
* * *
Inter-Telephoning A Great Help to
The Busy Theatres
Keeping down expenses and at the same
time not retarding the progress of your
house always will find a place in the exhibi-
tor's mind. The average exhibitor will not
stint if the progress of his house is at stake.
Much time has been spared showmen who
must keep in close communication with their
orchestra, box-office, house manager's office,
and other parts of the house.
This is best accomplished by an inside
telephone system and one of the finest in this
respect is the Federal Telephone Manufac-
turing Company, of Buffalo.
What Part Does Printing Play
In Your Plans?
Printing is an item that, week in and
week out of the exhibitor's year, plays an
important part of showmanship. Programs,
announcements of all kinds, invitations and
other such means of putting over a theatre
are items to turn over to good printers.
They know type, they know display, and they
can do a great deal in assisting you to put
out the best material. Printers of this type
are the Rialto Printing Company, of Phila-
delphia.
. * * * "
Insurance
Insurance has become tremendous in scope.
Very few people today do not carry insur-
ance in some form or other. The exhibitor
must be careful in covering himself in some
form or other and one of the companies
who have delved into this with the theatre
in mind is the Theatre Inter-Insurance Com-
pany, of Philadelphia.
WORLD'S LARGEST EXCLUSIVE AMUSEMENT TICKET PLANT
usTTck
2 N. ASHLAND AVENU
CHICAGO, ILLINOIS
ROLL
TWENTY -EIGHT YEARS EXPERIENCE AT YOUR SERVICE
FOLDED
TICKETS
BEST fOR THE LEASE MONEY
QUICKEST Ot LIVERY
CORRECTNESS GUARANTEED
Page 70
Exhibitors Trade Review
East Oakland Acquires
$300,000 Theatre
A quarter-million dollar theatrical deal
for East Oakland, California, was consum-
mated today when Ackerman & - Harris,
through the realty firm of Clark-Anderson
company took a 25-year lease on property
at the northeast corner of East Fourteenth
street and Thirty-first avenue, East Oakland.
Immediate construction of a theatre with a
seating capacity of 1500 is planned.
The site for the theatre, which is a part
of the Wetherbee estate, was purchased by
F. W. Maurice from Walter G. Filer. Mau-
rice will erect the theatre and store building,
covering the entire frontage of 101 feet on
Fourteenth street and running back a dis-
tance of 176 feet. Cost of the site and con-
struction and equipment of the playhouse will
aggregate $300,000, the equipment costing
about $50,000.
J. B. Clark of the Clark-Anderson com-
pany handled the purchase of the property
as well as the financing and leasing of the
building.
* * ♦
Two New Picture Theatres
Planned at Vancouver
Both Point Grey and South Vancouver
are to be given additional amusement facili-
ties in the near future, according to an an-
nouncement, of J. F. Langer, 3290 Granville
street, who states that preparations have been
commenced and that active operations are
starting immediately on the erection of two
fine new picture theatres in these municipali-
ties of brick construction. Mr. Langer an-
nounces that he is planning to spend about
$35,000 on each building, or a total of $70,-
000 on the two projects.
* * *
Plan Valley Theatre
Preliminary plans have been completed for
the erection of a $100,000 two-story brick
and stucco theatre building on North Maclay
avenue between second and Third streets,
San Fernando, California, by E. J. Borg-
meyer. This theatre, being erected for the
San Fernando Theatre and Investment Com-
pany will have a seating capacity of 1200
witth balcony. It will be operated by J. T.
Rennie & Son of San Fernando.
B. F. Keith's Dayton, O.,
theatre resembles an office
building rather than a the-
atre. It is a model of
utility and no space has
been wasted on useless
ornaments.
Construction Briefs
Architect— A. M. Strauss, 705 Tri-State
Bldg., Fort Wayne, Ind., drawing plans on
Theatre (alt. and add.) at Huntington, Ind.
Owner, Perfect Brothers, Huntington, Ind.
Owner — Julius Fodor, 537 Haney Avenue,
South Bend, Ind., building Theatre, $30,000,
1 sty. and bas., 40x135, brk. re. cone, steel
and stone, at cor. Indiana and Catalpa Ave-
nue. Private plans. General contract let to
Smoger Lumber Co.
Architect — Leon Lempert & Sons, Cutler
Bldg., Rochester, N. Y., drawing plans on
Theatre Building, 220 x 150, brk. and stone at
West Broad Street between Laurel and
Church Streets, Hazleton, Pa. Owner, M. E.
Comerford Amusement Co., 207 Wyoming
Avenue, Scranton, Pa.
* * *
Architect — Hoffman-Henon Company, Fi-
nance Bldg., Philadelphia, Pa., building
Theatre and Stores (imp. seat 1,100), 1 sty.
and bas., 60 x 163, brk. and steel at High and
Charlotte Streets, Pottstown, Pa. Owner,
Geo. W. Bennethum, 1307 Vine Street, Phila-
delphia, Pa. General contract let to F. H.
Keiser & Co., 128 East 4th Street, Pottstown,
Pa.
* * *
Architect — V. A. Rigamount, State Theatre
' Building, Pittsburgh, Pa., drawing plans on
Theatre, $250,000, 3 sty., and bas., 82x132,
brk. and steel, at Penn Avenue, near Wood
Street, Wilkinsburg, Pa. Owner, Rowland
& Clark Theatres, 803 State Building, Pitts-
burgh, Pa.
* * *
Cbe Eee blouse
15th & L Sts., Washington, D. C.
A new modern 8 story fireproof hotel,
one of the finest in the City
250 rooms - 250 baths
Single
Double
RATES
$3.50 Up
$4.00 Up
Situated in a very convenient location, within easy access
of the business section and outside of the congested area,
within 3 blocks of -the White House and within a few
minutes' walk of the leading shops and principal theatres.
A Hotel, a horfte when you are away from home.
RUSSELL A. CONN, Managing Director
Architect — John B.
Thomson, 34 S. 17th
street, Philadelphia,
Pa., drawing plans on
theatre (seat capacity
600), Store, Offices
(8) & Apartment
Bldg. (4 apts. alt. &
add.), 3 sty. & bal. at
Main & Coal Streets,
Shenando ah, Pa.
Owner — Morris O p-
penheimer & Nathan
Sweet, 21 S. Main
Street, & 5 S. Main
Street, Shenandoah,
Pa.
Architect— C. R.
G e i s 1 e r , Ferguson
Building, Pittsburgh,
Pa., taking bids on
Theatre & Office
Building, $100,000, 2
sty. & bas., 112 x 50
at Wood Street nr. Ross Street, Wilkins-
burg, Pa. Owner — Peter Antonopoles, care
Frederick Theatre, 807 Linden Avenue, East
Pittsburgh, Pa.
* * *
Architect— Herbert Krapp, 114 East 16th
Street, New York City, taking bids on Thea-
tre and Office Building, 9 sty., 100x50, brk.
and t. c, at 234-36 West 50th Street, New
York City. Owner, Lee & J. J. Schubert,
223 West 44th Street, New York City.
* * *
Architect— Thos. W. Lamb, 644 8th Ave-
nue, New York City, drawing plans on Thea-
tre, Stores and Offices, 4 sty., 145 x 150 x 210,
brk. at 126 East 14th Street, New York
City. Owner, Wm. Fox, in charge, S. E.
Rogers, 10th Avenue and 55th Street, New
York City.
* * *
Architect — Shampan & Shampan, 188 Mon-
tague Street, Brooklyn, N. Y., drawing
plans on Theatre $450,000, 2 sty, brk. E. S.
7th Avenue from 81st Street to 82nd Street.
Owner, care of Architect.
Architect— Ditmars & Reilly, 111 5th
Avenue, New York City, drawing plans on
Theatre (alt. and add.), V/z story, brk, at
Elmira, New York. Owner, care of Archi-
tect.
* * *
Architect— Thos.- W. Lamb, 644 8th Ave-
nue, New York City, drawing plans on Thea-
tre, Stores and Offices, $500,000, 2 sty,
237 x 102, brk, at Westchester Avenue and
Broad Street, Factory PI, Portchester, N. Y.
Owner, Portchester Theatre Co, J. E. Un-
gerfold, pres., 201 West 49th Street, New
York Citv.
* * *
Architect— Benton S. Russell, 70 East 45th
Street, New York City, building Theater and
Store (alt.) 2^ sty, 34x 125; brk, Hillcrest
Theatre, Main Street, Tarrytown, N. Y.
Owner, care architect. General contract let
to F. Sorge, 11 Depeyster Street, Tarrytown,
N. Y. Work started.
Architect — Hoffman Henon Co, Finance
Building, Philadelphia, Pa, finishing plans
on Theatre and Stores, $1,000,000, 1 sty,
150x110, brk. and steel, at 6th and Market
Streets, N. E. Cor, Camden, N. J. Owner,
The Stanley Co. of America, J. Mastbaum,
pres., 1916 Race Street, Philadelphia, Pa.
* $ &
Architect— W. E. Lehman, 972 Broad
Street, Newark, N. J, drawing plans on
Theatre, Stores and Offices, $250,000, 1 and
2 sty, 112x200, brk, at Palisade Avenue,
Englewood, N. J. Owner, Bratter & Pollak,
738 Broad Street, Newark, N. J.
April 18, 1925
Page 71
French Lick
Springs Hotel
and your next convention —
At this accessibly located, world famous resort in southern Indiana's Cumberland foothills, you
can hold your next convention with the advance assurance that it will be the most successful
one your organization has ever had. Yet, you are not asked to decide upon French Lick Springs
without due consideration nor without point for point comparison with other locations. In-
vestigation of the advantages afforded here will make you wonder why French Lick Springs as
a convention place had escaped vour attention heretofore.
You Transact business iMore Quickly
Every participant in a French Lick Springs convention
eats and sleeps and attends the official sessions under
the same roof. There is no scattering around of dele-
gates at various hotels. The one magnificent modern
French Lick Springs hotel building comprises not only
everything needed for the personal requirements of every
convention visitor, but also a spacious, well lighted and
ventilated special convention auditorium, in the newly
completed large wing, with seating accommodations for
1,500. And, adjoining the main convention room there
is a smaller hall seating 200, besides committee rooms,
rest rooms and other facilities.
This means that everybody attends and participates
in all the sessions and that each day's convention busi-
ness is concluded speedily and efficiently — a welcome
change from the annoying delays and absences that so
often interfere with convention programs.
iMore Time ^Available for oAmusement
Delegates may have to go far afield for diversion and
amusement at other convention sites, but here, right on
the hotel property, are two of America's best known
18-hole golf courses; one, the comparatively easy, older
course, practically at the hotel doorstep; and the other,
that celebrated championship Upper Course where
Walter Hagen won last year's professional title, just a
short motor bus ride away. Special tournaments, open
only to convention participants, can be arranged.
Here are two well-kept tennis courts — and miles of
attractive woodland trails for tramping or horse -back
riding, while one of the best stables of thoroughbred
saddle horses in America is maintained on the hotel
grounds.
The bath department comprises, besides every ap-
proved therapeutic bath treatment, an inviting swim-
ming pool; and there is also a separate bath depart-
ment, with pool, for ladies.
Write Now for Complete Information
Regardless of how soon or how far in the future your
convention will [be held, you will find it of advantage
to know exactly what kind of service French Lick
Springs Hotel offers you. Do yourself and your organi-
zation the justice of writing us now, giving us as much
information as possible about the time of your conven-
tion and the number to be accommodated. Rooms and
meals are included in the rate you pay here which means
that expenses can be determined, almost to the dollar,
in advance.
ADDRESS CONVENTION SECRETARY
FRENCH LICK SPRINGS HOTEL CO., French Lick, Indiana
"The Home of Pluto Water"
Page 72
Exhibitors Trade Review
What the Theatres
Are Showing
"RIDERS OF THE PURPLE SAGE"
at the Piccadilly, N. ¥.
Tom Mix and his imcomparable "Tony" will
be seen at the Piccadilly for the current
week in the adaptation of Zane- Grey's most
widely read novel, "Riders of the Purple
Sage." Mabel Ballin plays the feminine lead.
"COMING THRU"
at Eastman Theatre, Rochester, N. Y.
Thomas Meighan is awarded the role of
honor in an excellent program of motion
pictures and musical entertainment at the
Eastman Theatre. The program opens with
a Tschaikowsky overture. Second is a cur-
rent events reel, followed by a rendition of
Gounod's "Ave Marie" by a vo'-ce, violin and
harp. The feature picture comes next, and
the "program is closed with a Lige Conley
comedy.
"Siegfried" will be given its premiere at the
Eastman on April 13 with a specially con-
ducted musical score.
"DRESSMAKER FROM PARIS"
at Missouri Theatre, St. Louis
"The Dressmaker From Paris" and an
Irene Castle-Corticelli fashion show are go-
ing to overcast all other attractions at the
Missouri Theatre for the week of April
11. Twelve living models will display the
advance styles for the spring and summer
to the audience. A specially arranged musi-
cal program has been provided for.
"QUO VADIS
at the Capitol, St. Paul
The popular "Orpheus in der Unterwelt"
starts off a nicely planned program at the
Capitol Theatre, St. Paul. This is followed
by the news digest, a Lloyd Hamilton com-
edy, and some songs in memory of Caruso.
The feature, "Quo Vadis" with Emil Jan-
nings is then presented, with a most fitting
prolog. The enjoyable organ recessional
closes the program.
HERALDS
L
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QUICK SERVICE— MINIMUM PRICES
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ES
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At Liberty
PROJECTIONIST AND ELECTRICIAN, thor-
oughly experienced on Simplex and Powers with
any electrical equipment. Best screen results, A-l
reference. M. Finkel, 5225 Arch St., Philadelphia, Pa.
AT LIBERTY — Lady organist of extraordinary
ability. Union. Extensive library. Good organ
essential. Michigan, Indiana or Oh:o preferred.
10 years experience in best eastern theatres. Isabel
Gray, 1202 East Benton Ave., Albia, Iowa.
AT LIBERTY— HIGH CLASS ORGANIST; can
play any make of organ ; cue pictures and improvise ;
can be featured in any theatre. Address, Amy M.
Simpson, No. 11, Hogan Flats, Fargo, No. Dak.
THEATRE CLOSING MAY 1ST— Union Projec-
tionist desires permanent position with first class
theatre. Eleven years' experience, any make pro-
jectors. Six years with present employer. Married,
steady and reliable. Can furnish best references as
to ability, character and attention to duty. E. W.
SANOR, Box 421, Kankakee, Illinois.
FIRST CLASS EXPERIENCED ORGANIST
desires immediate or tuture engagement. Highly ac-
complished musician. Picture Player and Soloist
of exceptional ability. Union man. Magnificent
library. Good instrument essential. Wire or write,
ARTHUR EDWARD JONES, Princess Hote', At-
lantic City, New Jersey
.oca
I Fil
ms
MOTION .PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the best cameramen. Our price 20c per foot.
Ruby Film Company, 727 Seventh Avenue. New
York.
For Rent
MOTION PICTURE and "Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange. 727 Seventh Ave., New York
City.
For Sale
EVERYTHING IN MOTION PICTURES, com-
plete short stories for small machines. Unlimited
stock of every description. State your requirements.
Metropolitan Mo. ion Picture Co., 116 Market St.,
Newark. N. J.
FILMS FOR SALE— SECOND HAND classified.
Lets trade moving pictures, have twelve good five
reel features, and comedies to make program, that
I've used, will trade and pay express both ways,
for good clean pictures, paper unnecessary. Orrill
O'Reilly, 1500 Sul Ross, Houston, Texas.
LIFE OF ABRAHAM LINCOLN, DANTE'S
INFERNO, Beware of the Law, Minty, with
Beatriz Michalena ; Power, Holbrook Blinn ; Along
the Moonbeam Trail, a scientific production show-
ing hunting and battling of huge beasts and man-
eating monsters of millions of years ago. Write now,
Jawitz Films, 729-7th Ave., New York City.
TEN THOUSAND YARDS BATTLESHIP
LINOLEUM Government standard 'stock at less
than wholesale prices. For theatres, clubs, halls,
lodges. Guaranteed absolutely. Redington Co.,
Scranton, Pa.
NATIONAL CASH REGISTER TICKET SELL-
ING machine, A.C., 60-c motor, $75. Box 82,
Canton, Ohio
CINEMA
The Motion Picture Review
of the Orient
Manager: E. ATHANASSOPOULO
Editor-in-Chief :
JACQUES COHEN-TOUSSIEH
"CINEMA" is the only picture publication
circulating throughout the Orient.
Address :
•CINEMA." 8 RUE de L'EGLISE DEBBAN'.
ALEXANDRIA, EGYPT
For Sale
NEW SELF-PLAYING LINK PIPE ORGAN.
Meets every requirement of the pictures. Oper-
ated from booth or elsewhere. Library of new music
rolls. Bargain. Wilbor A Shea, Eastport, Maine.
FIFTEEN HUNDRED OPERA CHAIRS, prac-
tically new, five-ply. Haywood make, at sacrifice.
Guaranteed to fit. REDINGTON & CO., Scranton,
Penn.
We are general distributors for the famous "Phel-
co Perfect Arc Carbons" for Oklahoma, Kansas,
Texas and Arkansas, Wholesale & Retail. Samples
and prices sent on request. A big discount on these
carbons. Opera Chairs at a big saving. We have
the finest line of chairs in the West. Send for special
prices and catalogue Today. We are distributors for
the famous "Sun-Lite" screens, for all widths of
tnjatres. Special screens for Mazda, regular arc
high or low intensity arcs. Sun-Lite screens, per
a square foot $1.25, frame $10; the surface is wash-
able, will not discolor due to age. Guaranteed.
Crystal Bead screen at $2 per a square foot. Best
screens now on the market. Samples on request.
Complete line of sprockets for all makes of machines
at 10 per cent off lists. Cash with all orders. Baird
rewind $7, complete. We want salesmen for Okla-
homa, Kansas, Texas and Arkansas for our carbons,
chairs, sprockets, screens and rewinds, to sell on
commission. If you want to make some extra money
for a little of your spare time, write us and we will
supply you with prices, etc. We want agents and
salesmen for our line of regular sprockets, Trouco
Lens Kleaner, Trouco Arc-Lamp Lubricant, rewinds,
Cinephor Lenses and Condensers, Sun-Ray Con-
densers and Sun-Lite Screens, for any State in the
U. S. Agent or salesmen must purchase sample to
show exhibitors of the small products, one of each
small parts. Exclusive rights given to agents who
cover one state completely. Sell on commission basis.
W. TROUT THEATRE SUPPLY, Box 499, ENID,
OKLAHOMA. (Strictly Mail Order House.)
Wanted — To Buy
WANT TO BUY THEATRE OUTSIDE NEW
YORK. Please write giving full particulars. Box
F. M. Exhibitors Trade Review. New York.
Miscellaneous
THEATRE OWNERS, ATTENTION. Prevent
fires in your theatre. Install the AMERICAN
FIRE EXTINGUISHER. Write for prices and
full information today. Don't wait till you have a
fire. American Chemical Co., Lebanon, Penu.
Capacity 1,000
Ofy? breakers
Atlantic City, N. J.
ON THE OCEAN FRONT
Fireproof
American and European Plans
Orchestra Dancing
Golf Privileges Cabinet Baths
Garage
JOEL HILLMAN, Piesident
As Good As
In describing Eastman Positive
Film you never have to say, "It's as
good as such and such film."
There just isn't any question about
the outstanding superior photo-
graphic quality of Eastman Film.
And you know when the print is
on the genuine — the identi-
fication "Eastman" "Kodak" in
black letters in the margin tells you.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
Grantland Hice's SportHght
One Heel, E-Oery Other WeeK.
The lure, the thrill, the beauty and the delights of out-
door sports presented in a new way, and edited by the
best-known sporting editor in the country.
Everyone is charmed with them.
Why shouldn't they be? See "Neptune's Nieces," a
current release. You'll find it extraordinarily beautiful
and interesting.
"Produced by J. L. Habukjn^on
Pafhepicture
Kit)
In This Issue: The Modern Theatre
EXHIBITORS
CTrade REVIEW
9Ae Business Paper of the Motion Picture Industry
500 a Seat
— and S.R.O./
AT THE WORLD PREMIER
FRIDAY APRIL 17 th
RIVOLI THEATRE/ NEW YORK,
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Worldi Most Jfovel Theatre Features the Mighty
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he Mighty Wurlitzer provides music
that is in perfect harmony with the splendor of
this magnificent new playhouse and contributes
its full share in attracting patronage.
The Mighty Wurlitzer has come to its present
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try because of its unrivalled box office value.
Wurlitzer branches in thirty-three cities from
coast to coast serve Wurlitzer Organ owners.
Our staff of experts will advise you on your
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WuRLlIzER
PES U S. PAT OFF.
PIANOS » ORGANS - HARPS * MUSICAL INSTRUMENTS
YORK
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Wurlitzer issues special catalogs of Unit Organs-Pianos -Harps-General Musical Instruments
Published weekly by Exhi1vt<-rs Revi'-w Publishing Corporation at 34 North Crystal Street, East Stroudsbur* Pa
^JeH^_york_J^ity_^_Sjibs£r^ year. Entered as second-class matter Aug. 5, 1922, at postoffice at East S
a. Editorial Offices 45 West 45th Street,
Stroudsburg, Pa., under act of March 3, 1879.
lides <f Passion
Tom Jdasil Mng's
« celebrated novel ,
In the garden^ Charity
JSTUART IMACKTOW
production
At Rialto Theatre
Week of April 19th
TWO
BRILLIANT
STARS/
TWO BEST SELLERS ~DOOK THEM NOW AND AVOID THE RUSH/
ft
tfhe UltimateTriumph qfii
THE HOPES AND IDEALS Ol
AT LAS
LYING
With A Gilt-edged Array q
Will Mag
A ROSTER
OF MONEY STARS
C lara Kimball Young
Madge Kennedy
Richard Bennett
Edna Murphy
Niles Welch
J. Barney Sherry
Buddy Harris, Jr.
^IVAN
PLA
729 Seventh Avenue I
Independent Producer //
SIDE PENDENT EXCHANGEMEN
EALIZED IN
II
WIVES
icreen Luminaries Thai
etize Money
LYING WIVES is a
dramatic presentment
of troubled lives-
overflowing with big
emotional moments,
intrigue and romance
settings, gowns
and atmosphere scenes
are the most lavish and
magnificent ever inter-
jected into one production.
IfERS, INC.
New York City
Madge K_ennedy
'o Be
Distributed
Through the
Leading
Independent
Exchanges
RENAUD HOFFMAN
picturizatLon
Here is one of the most delightful comedy-
dramas of the year, adapted by Alfred A. Cohn
from George Patullo's Saturday Evening Post
story. The plot involves a batch of mail which
has lain in the local post office for ten years.
Its unexpected delivery provides some chaotic
results and a merry melange of mirth and
thrills. Produced by Renaud Hoffman. Pre-
sented by Gilbert Heyfron. An exceptional
cast includes Gladys Hulette, Robert Agnew,
Mildred Harris, David Butler, Arthur Hoyt,
Betty Francisco, Willis Marks, Charles Sellon,
Hardee Kirklancf, J. Frank Glendon, Frank
Coffyn, Charles W. Mack.
ONE OF THE WINNERS ON
THE CURRENT PROGRAM
(Producers ®titrihidina^£
J Xlorporatiori u
STATi
ON-
Z
An,
#1
-KUvfiN STAT I
4^1
/,
Foreign Distributor: Wm. Vogel Distributing Corp.
Member of : Motion Picture Producers and Distributors of America, Inc.
April 25, 1925
Page 5
The New Film Trade Publication
will be
Exhibitors Daily Review
(daily edition of
Exhibitors Trade Review)
It will make its first appearance with four issues published
at Milwaukee, Wis.,
May 11, 12, 13, and 14
in connection with the convention of the
Motion Picture Theatre Owners of America
where it will provide each day a dependable account of
developments at what promises to be the most vitally
important meeting of motion picture interests planned since
the business began.
Exhibitors Daily Review
will make further appearances in keeping with a program
which will be announced later.
It will be dedicated to the cause of open legitimate competi-
tion throughout the motion picture business, and to the
business welfare of all independent exhibitors.
See this page next week for details of the Milwaukee issues.
Exhibitors Trade Review
45 West 45th St. New York
Go to Milwaukee May 12-14
INDIANAPOLIS
reports *
exceptional
business*
MINNEAPOLIS
says-
^remarkable
achievement
S**3S 0? *°1 ******
I. 0
10
US*
# great
'erfbrmance
Foreign Righu Controlled by V
First National Picture* Inc. (
383 Madison Avenue, New \bfk ^
A liiat Rational Picture
liiat national Pictures Inc. r„tn„
Gjhe New Gigantic
Quo
XVAI)1S
bij Henryk. Sienk.iewicz_
ftMmd 4y UNIONE CINEMATOCRAFICA ITALIAN*
EMIL JANNINGS
Members / Motion Picture Producers t«d Distributors of America Inc. -~ Will Hays fltsiitat
i-
o
April 25, 1925 ©C1B657301
^525g5SSg5g5E5E5g5H5HSE5E5a5gSBE5E5gSg5H5?ff.li?lg5g555g5g5SSa5HS25g5;
Page 7
EXHIBITORS
Oracle REVIEW
9fo Business Thpcr of the Motion Ticture Industry
WILLARD C. HOWE, Editor
H. K. CRUIKSHANK, Associate Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager
H. J. SCHLEIER, Business Manager
L. S. HARRIS, Equipment Manager
Vol. 17 V
April 25, 1925
No. 2.2
CONTENTS
EDITORIAL FEATURES
Hays Sponsors "Greater Movies" .._ _ 11
"Let Bill Watts' Theatre Alone," Says Sydney Cohen 12
"Don't Battle the Exchanges" 13
An Open Letter 14
HIGHLIGHTS IN THE NEWS
U. A. Sign Valentino _ _ 14
Reichenbach Stays With Paramount _ 14
Joe Seider Feted
Big Producers Plan for Milwaukee _
Mid-West Conditions Better
Four Problems for Missouri Convention
Laemmle Denies Rumor _
All Set for Milwaukee Convention _..
New Building Code for K. C _
_ _.. 16
18
: 18
19
_ „ 19;
_ 19
....v..,. :.. 22
Europeans Like American Films 22
Electrical Show for Shriners 23
Associated Exhibitors Score 23
All-Star Support for Dempsey _ 24
Watch Great Britain _ _ 24
All-Comedy Bill Goes Across 24
Mammoth Schedule for Universal 25
Schulberg Wants New Stars 26
PICTORIAL PRESENTATIONS
"The Last Laugh" Frontispiece
"The Awful Truth 17
REGULAR DEPARTMENTS
Editorials _ _ .._ _ _ - ..9, IS
Sales J?ews and Personalities —•. 27
Independent News _ _ 29
Production Highlights _ _ 33
Exhiebtor News 36
Exploitation Ideas _ - - 38
Big Little Feature _ 43
Box-L)ffice Reviews _ 46
Modirn Theatre Section and Equipment News 49
Copyright 1925 by Exhibitors Review Publishing Corporation /
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Build-
ing, 45 West Forty-fifth street. New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates: Postage paid per year, United States, $2; Canada, $3; Foreign,
$6; single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE
F. HEATH COBB
1432 GOWER ST., HOLLYWOOD.
NEWS AT A GLANCE
The arrival in New York of Sam Katz
of Balaban & Katz is followed by a report
that a combine is in negotiation between
Katz and Adolph Zukor, for a nation-wide
string of picture houses.
A report from Los Angeles credits Cecil De
Mille with having first call upon Gloria Swanson's
services upon the expiration of her F. P. L. con-
tract.
A Spokane theatre merger "sews up" all first-
run films in that city, as a new corporation takes
over the control of several leading theatres.
A dispatch from Hollywood announces the first
move on the part of screen stars to build and oper-
ate a Broadway theatre in New York as a monu-
ment to the picture art.
Harry M. Crandall, operating houses in the nation's
capital, has added the tenth theatre to his chain by
acquiring The Home, in Washington.
Plans have been filed for the construction of the new
Paramount Theatre on Broadway, New York, a 29-story
structure, ground for which is to be broken June 1.
Exhibitors of New York state have aban-
doned the idea of holding a state conven-
tion this year.
Wall street financiers are said to have offered
$50,000,000 to finance Charles J. O'Reilly's pro-
posal of forming an exhibitor-producer-distributor
alliance in the independent field.
A world survey conducted by a newspaper
published in Berlin, places American films at
the head of its merit list, followed by German
pictures in second place.
The press of the Pacific coast "nipped" a promotion plot
of a "director" who claimed he represented the interests
of F. P. L.
C. E. Cook, business manager of the theatre owners
of Kansas and Missouri, warns exhibitors against stag-
ing a fight against exchanges.
Kansas City exhibitors are engaged in a war against a
new building code which threatens to add a comp-ulsory
expenditure of $5,000 upon every first-run house.
John Graham, Paramount'! foreign executive, visiting New York,
tells about important developments in London's first-run situation.
The announced "intensified business sessions" that are to feature
the Milwaukee convention are attracting the attention of many of the
larger film producers who have signified their intention of attending
the conclave.
B. A. Eschmann, First National executive, upon his return to
New York, reports that conditions in the mid-western states are
showing a decided improvement.
I
Emil Jannings, who portrays
one ej the most realistic char-
acterizations of the year in
UniversaVs "The Last Laugh."
APR 20 1925
EXHIBITORS
CTrade REVIEW
9fo Business Paper of the Motion ftcture Industry
Let's Keep the Train on the Track and
Maybe We'll Arrive Somewhere
Y THIS TIME everybody in the
film business (including the
"master minds" who read the
trade news by proxy) knows
that the Milwaukee convention
is liable to upset several apple-carts.
The apple vendors, of course, dread
that prospect. So they are getting busy,
They figure the easiest way to avoid any
unpleasant happenings at Milwaukee is
to start a few internal rows among ex-
hibitors. To stir up as much factional
feeling as possible. To pass the word
along to their agents in the exhibitor
camp that a row about any minor subject
will be helpful as a means of distracting
attention from the main issue.
That sort of thing may work. It has
worked in the past. But, again, it may
not.
There is just one issue before the Mil-
waukee convention; none other counts.
It is:
Are exhibitors to continue to buy pic-
tures from those who are their compet-
itors and who, as competitors, indulge in
all the devious tricks and practices of
unfair competition?
That's the whole subject matter of the
Milwaukee gathering. Everything else
may be dismissed as inconsequential.
It makes little difference who may be
the next president of the M. P. T. 0. The
next president will not be chosen by the
Milwaukee convention anyway. So that
subject is irrelevant.
It makes little difference what action
may or may not be taken with regard to
the uniform contract. That's a mere
detail. Because, if the independent ex-
hibitor is going out of business alto-
gether, he is wasting his time worrying
about any kind of exhibition contract.
It makes little difference what the con-
vention may do about any of a thousand
petty abuses that exhibitors, individu-
ally, are apt to be induced to drag in for
discussion.
But it makes a hellish big difference
whether something definite and tangible
is accomplished by way of stopping the
steadily progressing trustification of this
business.
The only way to get action on the big
issue is to forget the little ones. Sink
them.
But there will be a lot of busy folks at
Milwaukee, busy with the job of trotting
out and polishing off these little squab-
bles. To divert attention from the big
issue. And if they are allowed to get
away with it the Milwaukee convention
will be a flop and another thousand or
two of the most profitable theatres in the
country will pass into the hands of pro-
ducer-distributors during the next twelve
months.
So the keynote right now is: Forget
everything but the big issue. Forget all
your routine troubles. Forget all the
grievances and claims that under other
circumstances would be important and
CONCENTRATE ON THE BIG ISSUE.
Keep this Milwaukee train on the track
all the way to its destination. We're
headed in the right direction. Let's
keep going.
Page 10
Sam Katz Catalogs Himself
IT HAS been remarked, on a number of occa-
sions lately, that Sam Katz is a national char-
acter in the motion pipture business. But after
the T. O. C. C. luncheon last Tuesday some one
remarked that Sam had been wrongly catalogued;
that he should be listed as a First National char-
acter.
It is a little difficult to understand the motives
which actuated those who arranged the affair, but
the upshot of the whole matter is that Mr. Katz
was placed in a very difficult position and, at the
same time, his status in the business was consider-
ably clarified.
It isn't stretching the truth any to say that
Balaban & Katz are among the best showmen, if
not actually the best showmen, in this business.
Their record speaks for itself. When it comes to
the application of shrewd judgment, keen mer-
chandising ability, understanding of the public's
wants, ability to build popular confidence and good
will, they have had few rivals. Regardless of the
application of that vague expression, "national
character," they are truly a national power in the
motion picture business.
It isn't surprising that when a business reaches
such a stage the men who have brought it to the
top think in terms of large projects and large fig-
ures. And it isn't possible to reconcile that sort
of thinking Math the "live and let live" idea to
which Nathan Burkan referred in one of the ques-
tions he put to Mr. Katz. Business, after it passes
a certain size, generally becomes impersonal. Its
impersonality leads to a measure of ruthlessness.
The demands of expansion dictate. Policies are
framed accordingly.
Sam Katz is one of the towering figures of the
trade. But he isn't thinking in terms that will
make him a leader in the exhibitors' battle for
independence. He is pretty much on the other side
of the fight. He is due to become a steadily in-
creasing power — if he keeps his head — in produc-
tion and distribution. His theatre interests will
grow, of course. But he will be compelled to
think and to act, more and more, in the terms of
what will meet the approval of investors and
boards of directors and bankers. Which means
that he will be steadily reaching out, broadening,
displacing others.
When he was asked the question: "Would you
agree to state whether or not in your operations
any one of your group of interests would acquire
theatres and then deprive the neighboring theatre
of its opportunity to secure product on the same
basis?" his reply was, "It has not been done in
our activities. We haven't met any situation that
required it." Obviously leading to the conclusion
that in any situation that "required it," such
tactics might be employed.
Exhibitors Trade Review
Thus Mr. Katz was frank. He is fair enough
to let the trade know where he stands.
* * *
The Greater Movie Season—
A Forward Step
THE ANNOUNCEMENT that Will Hays is
to put the strength of his organization behind
a national Greater Movie Season is important
to every exhibitor. It has long been evident that
the industry needs to take active and vigorous
steps to sell itself and its, product to the public.
On more than one occasion Exhibitors Trade
Review has urged such action. And it is equally
clear that the Hays organization is the only motion
picture agency that can undertake such a work,
bearing the heavy financial burden involved.
If the national Greater Movie Season is a suc-
cess, as it should be, it will bring large profits to
the members of the Hays organization. They will
get their money back, with dividends. But if the
plan is carried through on an equitable basis, as
it undoubtedly will be, there will be proportionate
profits for the exhibitor, for the independent pro-
ducer, for the independent distributor.
It seems likely that the Greater Movie Season
will be the first step in a continuous campaign of
institutional upbuilding in behalf of motion picture
interests. The greater the success of this first
move, the more certain we can be that such a cam-
paign will be carried through.
Will Hays has said that whatever work of this
sort is undertaken will be undertaken on a genu-
inely institutional basis, for the good of motion pic-
ture entertainment as a whole. His word is good.
It will be in order, therefore, for every organiza-
tion in the business to go to work on this job. To
do everything possible to insure the success of the
movement. Never mind who is to have the credit
when the returns are counted. It is a matter of
dollars and cents, and August isn't very far away.
* * *
Biblical Information ?
IT LOOKS as if someone has been tampering
with Danny's Bible. Apropos of Sam Katz,
he quotes: "The wolf also shall dwell with the
lamb, and the leopard shall lie down with the kid;
and the calf and the young lion and the fatling
together; and a little child shall lead them." And
credits it to "the Book of Revelations." Perhaps
he meant the sixth verse of the eleventh chapter
of Isaiah. And a look further along in that same
chapter might have furnished another appropriate
quotation: "But they shall fly upon the shoulders
of the Philistines toward the west; they shall spoil
them of the east together."
April 25, 1925
Page 11
Greater "Movie" Season
Sponsored by Hays
Intensive Campaign to Increase Attendance
To Be Launched in August
A NATIONAL movement for a
Greater Movie Season that will
be celebrated by thousands of the-
atres throughout the United States next
August, has been inaugurated by Will
H. Hays as President of the Motion
Picture Producers and Distributors of
America.
The object of the campaign is to in-
crease attendance at motion
picture theatres beginning in
August, and to create good
will for motion pictures by ad-
vertising and publicity that
takes the offensive in spread-
ing the news as to what is
right with the industry. The
Greater Movie Season has
been a conspicuous success in
San Francisco, Los Angeles
and a number of other cities
where exhibitors upon their
own initiative have staged
concerted drives that have re-
sulted in great increases in
business during August. The
principles of these campaigns
will be carried out nationallv
paigns in each city will be handled by
a board made up of representatives of
all the theatres in that city. In cities
where motion picture distributors have
exchanges, the branch managers of
companies belonging to the Hays or-
ganization will cooperate.
The theatres will stage during the
month of August a monster jubilee,
JEROME BEATTY, Di-
rector of Exploitation of
Umiversal Pictures Corp. has
been loaned by Carl Laemmle
for four months to direct the
Greater Movie Season Cam-
paign under the supervision of
Mr. Hays. A force has been
organized to open the drive
and to prepare material for
ths use of exhibitors. Later
the staff will be augmented
with men who will tour the
United States to help the vari-
ous cities get their Greater
Movie Campaigns under way.
HAYS ASSURED SUCCESS
Prominent exhibitors, with whom the
plans have been discussed, have been
unanimous in declaring that it is a
movement that will be of tremendous
value to the motion picture theatres of
the United States and have assured Mr.
Hays that he will have the whole-
hearted support of theatre owners of
the nation.
The Greater Movie Season cam-
THE GREATER MOVIE SEASON, presumably
is the first step in a campaign cf institutional
advertising and publicity in behalf of motion pic-
ture entetrtainment. Such advertising and publicity,
undertaken in behalf of the whole industry, are needed.
This Is What Exhibitors Trade Review
Said in Its Issue of October 11, 1 924
There is such a thing as preparedness.
It lies chiefly in enlisting and holding public confi-
dence. In working close to the ultimate consumer.
It is only when he has been grossly misinformed
that the average American turns against any decently
conducted enterprise.
When he does as the result of misinformation, he
will tell you that it is not his fault; that anyone who
wants a square deal from him ought to be enterprising
enough to see that he gets the truth.
It must be admitted that as far as motion pictures
are concerned, he has been fed a small portion of
truth and a large portion of fiction.
His picture of this industry is tremendously distort-
ed.
The distortion has been inspired, in large measure,
by the industry itself.
Perhaps it is time to put a stop to this sort of thing.
It might be good business for this industry to spend
a million dollars a year in an advertising campaign
that would tell the truth about motion pictures to all
the people.
THE campaign will bring back the
old patrons to the theatres, encour-
age the regulars to go more often and
wdl create new motion picture fans.
FUME EXPLOITATION
Intensive exploitation will be given
by the Hays organization to every city
that joins the Greater Movie Season
Campaign. Special accessor-
ies, novelties, posters, etc., will
be prepared and furnished to
exhibitors at cost. A com-
prehensive press sheet will
contain complete details as to
the promotion of the cam-
paigns, articles by famous
authors and a series of insti-
tution advertisements on mo-
tion pictures to be used by
theatres in their newspapers
and house programs. A na-
tional prize contest, which will
be tied up locally with ajl the-
atres participating in Greater
Movie Season, is one of the
many exploitation ideas that
will be worked out by the
Hays organization.
Read the Editorials in Exhibitors Trade
Revieiv. They are Two Jumps Ahead.
celebrating the opening of the new mo-
tion picture season and promoting mo-
tion pictures in general. They will ad-
vertise through every known method —
posters, parades, newspapers, novelties,
heralds, etc. — that August marks the
beginning of a new era in motion pic-
tures. It will be the time for everybody
who has been negligent about going to
theatres during the Summer, to come
out and discover what great entertain-
ment the new pictures contain.
COOPERATION FOR THEATRE
The other plans now under
way when developed will re-
sult in tremendous publicity
for motion pictures through
magazine and newspaper ar-
ticles, window displays, li-
brary tie-ups, book tie-ups
and every other known
method of exploitation. The-
atres will be given every pos-
sible cooperation by distrib-
uting organizations so that the
programs presented during
Greater Movie Season will be
worthy examples of the best in motion
pictures.
Though the details of this national
drive for "Greater Movies" will of ne-
cessity have to be put into motion by the
individual exhibitor in every city, it is
not to be doubted that the results will
be seen to best advantage by the trade
as a whole. The good-will and interest
that will be aroused for "movies" is
more important than the receipts of one
isolated theatre.
Page 12
Exhibitors Trade Review
Let Bill Watts' Theatre Alone"
Says Sydney Cohen
To Sam Katz
A crowd of exhibitors that thronged the
East Ball Room of the Hotel Astor at the
T. O. C. C. of N. Y. luncheon on April 14
gave Syd Cohen a clamorous and spontane-
ous ovation at the conclusion of his remarks
as the final speaker of the day.
The crowd that attended had expected some-
thing to happen and from the beginning the
air was charged with electricity. But as time
wore on it seemed to become more and more
apparent that the meeting was doomed to be
just another one of those things.
And Syd Cohen saw to it that this was
not the case. He said his say— and said it
straight from the shoulder in no uncertain
terms.
Charlie O'Reilly Presides
The first speaker of the day was Charles
L. O'Reilly, president of the New York
Theatre Owners. It was his privilege to in-
troduce Sam Katz, of Balaban & Katz, who
was the guest of the day.
Mr. O'Reilly reiterated his views regarding
the venial situations that are confronting
the Independents of the industry, both ex-
hibitors and producers, and spoke frankly
regarding the current rumors regarding the
expansion of Messrs. Balaban & Katz. He
introduced Mr. Katz as one of the greatest
showmen in the business, ranking with
"Roxy" and others of the first water.
Sam Katz Talks
Mr. Katz prefaced his remarks by stating
that although in business for twenty years
this was the first time he had spoken, that
he was glad to address an exhibitors' meet-
ing, and that as he was a poor orator he would
read his speech.
Clearly and concisely he stated that the
Balaban & Katz activities were based on a
policy of quality— quality in service, quality
in exhibition, quality in theatres, quality in
presentation— for in quality lay the surest
road to success.
He said he was a constant- advocate of
better films and of institutional advertising,
and went on to state that with an investment
such as his firm had made it was but logical
that they should not wish to have all their
eggs in one basket.
For this reason he said they had affilia-
tions with Kunsky in Michigan, in Illinois,
and with the Blank Circuit in Iowa and Ne-
He stated positively that he was opposed
to any booking combine that was organized
for the purpose of cutting prices. And fur-
ther stated that producers should be in sym-
pathy with exhibitors.
Then Mr. Katz sat down. And those who
had been more or less on the edge of their
seats in expectancy leaned back and re-lit
their cigars.
Fireworks Start
The audience snapped out of its lethargy
quickly as Charlie O'Reilly again took the
floor. He spoke of the battle the Independent
exhibitors had been waging for two and a
half years under the banner of "Confidence
Sam Katz, of Balaban and Katz, who was
guest of honor at New York Theatre
Owners Chamber of Commerce Gathering.
and Co-operation." One of the points that
had been won in this battle was the estab-
lishment of a splendid arbitration board that
served its purpose for all concerned.
Grand Larceny and Murder
But, he continued, this arbitration board
was sadly in resemblance to a police court
where only petit larceny and minor assault
cases were brought to trial.
Then in a slightly louder tone O'Reilly
told the assembled members that grand lar-
ceny and murder were being committed
and that there was no tribunal at present
adequate to the administration of justice in
such cases.
MINUTE MEN
Sydney Cohen sounded a war toc-
sin at the N. Y. T. O. C. C. luncheon
when he spoke of the Milwaukee
Declaration of Independence and the
Minute Men who would be present.
Be one of them. Your name will
live in the industry. Be on the job
at Milwaukee. And be quick on the
trigger.
NOW'S THE TIME
He continued that the Independents were
willing and anxious to do things on a real
"quality" basis, that they would exploit films
to the public on a par with any, that they
would build magnificent theatres, render a
degree of public service that would be a
credit to the industry — if — their wonderfully
built and equipped theatres might receive a
50-50 break regarding suitable "quality" pro-
duct.
The Question
He stated that what he wanted to know,
and what every other Independent exhibitor
wanted to know, was whether or not there
is to be any permanency for the independent
exhibitor in the exhibition end of the in-
dustry.
He thanked Mr. Katz for addressing the
meeting, and adyised the crowd that he was
sure Mr. Katz would be glad to answer any
questions that they might wish to ask regard-
ing the problem they all knew existed.
Nathan Burkan Questions Katz
Nathan Burkan, who has gained fame in
motion picture circles by the wisdom and
vigor of his counsel, said he would like to
avail himself of the opportunity, and facing
Katz asked whether or not he would permit
any group to acquire a theatre and then de-
prive a neighboring house of the opportunity
to procure product.
Mr. Katz responded that they had not
met any situation that required it.
Burkan (then asked whether he would
countenance or approve any combinations fa-
voring groups of producers to the exclu-
sion of those members of the industry oc-
cupied in manufacturing Independent pro-
duct.
Katz Declines
Mr. Katz said that he knew of no national
arrangement of this sort and added that he
must decline any discussion of the problems
of Independent producers, as this was a
meeting of exhibitors.
Mr. Burkan agreed, and followed his last
question with one regarding whether or not
Balaban & Katz houses were maintaining
an open door policy for quality pictures no
matter from what sources they emanated.
The answer was "yes," with a qualification.
The qualification was that in considering
quality product the past and future must also
be considered. In other words the perman-
ency of the quality must be carefully con-
sidered by past record and future probabili-
ties.
Condemns Exclusion
In answer to further questioning Mr. Katz
said he condemned any combination that
would aproach a theatre owner with a propo-
sition to take his theatre over, allowing him
50 per cent of the profits, removing him
from the management, and if he should re-
fuse the proposition then the combine con-
trived to deprive him of first run product.
April 25, 1925
Charles L. O'Reilly, President N. Y. T.
O. C. C, who took a strong stand for the
independents at the last meeting.
Burkan Sums Up
Mr. Burkan then stated that he thought a
summary of Mr. Katz' ideas would be that
any combination for the purpose of cutting
prices, for unnatural expansion, for destroy-
ing quality product, or to put out of busi-
ness a legitimate investment, was an evil
and a menace.
He spoke in praise of the efforts of the
Hays organization, but added that the so-
called heads of the industry absolutely de-
clined to aid in solving the problems pre-
sented to the Independents by the exhibitor-
producer-distributors.
An Ultimatum
He said that if this condition continues
there are some things that can be done —
some agencies that may be employed to rem-
edy the situation.
He cited the Federal Trade Commission,
the Department of Justice and Congress it-
self. And added that in one month these
factors which are working against the In-
dependent interests would find themselves
confronted by an exhibitor organization
three thousand strong, and armed with every
power and right for self protection.
He said that he hoped Balaban & Katz
would not be among those to feel the strong
arm of this Independent organization, and
forcefully stated that once such a body felt
its power it would be too late for anything
except war.
Favors Star Chamber
Mr. Katz followed this statement by say-
ing that he thought these matters had re-
ceived sufficient public airing at a meeting
of this nature, and suggested that discussion
be terminated.
He said he would be glad to come to New
York from Chicago as frequently as was
necessary to sit with Mr. Burkan and Mr.
O'Reilly in conference and to lend what aid
he could in straightening matters out. He
said that he did not care to answer questions
as they came across a table about individual
problems. ,
Cohen Holds the Bridge
Then O'Reilly asked for a few moments
to listen to Syd Cohen, the man who has
done so much for exhibitor organizations.
The crowd was only too ready and Syd
arose.
He referred back to a statement that the
dealings of Balaban & Katz were as an
open book.
"Perhaps," he said, "it is a loose-leaf
book, and there may be a few pages with
which Mr. Katz is not familiar. I think he
should know of them."
The Midwest and Watts
"Some time ago," said Cohen, "the Mid-
west Booking Company approached Mr. W.
W. Watts, who has operated a theatre in
Springfield, Illinois, for many years. Their
representative asked Mr. Watts to join them,
offering as an inducement reduced prices on
film, and the strength which would accrue."
"Mr. Watts is no longer young. Recently
he has suffered bereavement in the loss of
his wife. And he thought he would rather
go on as he had gone for many years, man-
aging his theatre himself and maintaining
his independence.
"Shortly thereafter the Midwest filed
plans for a theatre in Springfield which is
now building."
Cohen Makes a Proposition
Then Syd said that he was sure of the
sincerity of Mr. Katz and that under the
circumstances which he now knew he had
no doubt whatever that Mr. Katz would see
to it that the Midwest turned this theatre
over to Billy Watts.
He then spoke of Milwaukee, and said
that there next month would be another Con-
tinental Congress which would meet to af-
fix their signatures to another Declaration
of Independence. He said that the various
exhibitor organizations would be represented
by Minute Men who would be consecrated
to the slogan of Independence.
He urged every exhibitor to attend,
and amid a veritable volley of applause
which lasted long after President O'Reilly
arose, Cohen took his seat.
Adjournment
President O'Reilly asked for a standing
vote of thanks to Mr. Katz for attending and
Page 13
Sydney Cohen, who related some perti-
nent facts to the assembled members of
the industry at the N. Y. T. O. C. C.
it was given. The crowd sank back in their
chairs after this but a movement at the
speakers' table evidenced that the meeting
was adjourned.
So those who had hoped for more stuff
of the Cohen brand had to leave too.
But as good old Pete Woodhull, from New
Jersey, said :
"I'd been waiting to hear something."
"You did," said we, and Pete grinned wide
and happy.
"Be Friendly With Exchanges"—
Advises Cook of Kansas M.P.T.O.
Kansas City, Mo., April 14 — "There is
one thing which exhibitors sooner or later
have got to learn," said C. E. Cook, business
manager of the M. P. T. O. Kansas-Missouri,
this week, "and that is that the antique
slogan, 'Battle the exchanges,' is musty and
out of date. You wouldn't believe it, but I
have found certain exhibitors ready to ac-
cuse me of sympathizing more with ex-
changes than theatre owners if I happened to
mention that the tactics of exchanges, as a
whole, have been altogether fair of late.
"It must stop ! This thing of regarding as
enemies the men who really should be our
co-workers is all wrong. Neither the theatre
cwner or distributor will ever get any where
as long as there is a battle between them.
I am glad to say that the 'battle' element is
just about to disappear in this territory, but
there still remains a little antagonism.. When
an exhibitor has a grievance case against an
exchange, instead of trying to fight it out
single handed, let him file his claim with us.
We have been able to accomplish a great deal
in the last few months by reasonable, fair
and friendly dealing with the exchanges."
"It is not generally known among exhib-
itors as a whole, but A. H. Cole of Famous
Players-Lasky, Kansas City, working under
the supervision of the Hays organization, has
spent many tireless days and nights in com-
batting legislation unfavorable to exhibitors.
"I don't care to come in for any personal
credit," Mr. Cole modestly admitted, "but I
do think that exhibitors out in the territory
should begin to realize that what is of inter-
est to them as just as vital to us. We're all
in the same boat, headed the same direction."
♦ * ♦
Frederica Sagor Engaged To
Adapt "Plastic Age" to Screen
Frederica Sagor has been selected by D. P.
Schulberg for the important task of transfer-
ring to the screen Percy Marks' novel, "The
Plastic Age," the big seller of last year,
which is conspicuous among the stories that
will be on the fall schedule of D. P. Schul-
berg Productions. Miss Sagor was formerly
Eastern scenario editor for Universal.
"The Plastic Age" will be the next produc-
tion to be made by Director Gasnier follow-
ing the completion of "Faint Perfume" by
Zona Gale, on which he is now working.
# ♦ . ♦
5,000 Sailors Visit Laemmle
*
Five thousand sailors from the Pacific
fleet, now anchored at San Pedro harbor,
were the guests of Carl Laemmle, president
of Universal Pictures Corporation, at a gi-
gantic rodeo at Universal City, recently.
Page 14 Exhibitors Trade Review
AN OPEN LETTER
To All Independent Motion Picture Theatre
Owners in the United States and Canada
Fellow Theatre Owners:
THE National Board of Directors of the
Motion Picture Theatre Owners of Amer-
ica has just finished a two-day session in
New York, and after a survey of the field
and after reviewing the actual conditions in
the industry as laid before them, have de-
cided to extend the Milwaukee Convention of
the organization another day — May 12th,
13th, 14th and 15th.
The situation that confronts independ-
ent theatre owners is an extraordinary one
and requires quick and decisive action.
Our rights are in jeopardy and we have
no alternative left if we desire to con-
tinue to live, but to unite for justice and
right, to fight.
We have been meeting with the Indepen-
dent producers and distributors, state rights
men and the heads of Vitagraph, Fox, Film
Booking Offices, Warner Bros., etc., and they
are fully alive to the danger. They realize
the necessity of meeting the big problem that
confronts all Independents — an assurance of
worthwhile product for the theatre owner
for next season and thereafter, and a fair op-
portunity of showing it for the distributor
and producer. They will be at Milwaukee,
ready to battle with us and for us, to preserve
that independence which we must have if this
industry is to survive.
The help, co-operation, strength and power
of every Independent theatre owner in the
United States are needed right now, if we
desire to preserve our identity, to protect our
independence, to survive the deliberate at-
tempts at domination and control, to escape
the coils the interests bent on monopolization
are endeavoring to tighten into a stranglehold
upon us.
The situation is not local in any way, or by
any means confined to any one territory. It
is breaking out in all parts, and unless forci-
bly cut out NOW will gain greater strength
as the theatre owners in these places one by
one succumb, leaving a very few to resist it.
We are not alarmists. We are just putting
the facts before you plainly, seeking to im-
press you with this, your problem, which
must be met by you, which can only be
solved by you. Perhaps you haven't felt the
"octopus" yet, as your fellow theatre owner
has. Don't feel secure, don't think you are
immune — you have been left alone solely be-
cause your time hasn't come yet. Last year
others felt that way and now they are clam-
oring to us to do something to obtain relief
for them.
All the sessions of the convention will be
business ones — except an executive session
for the election of a Board of National Di-
rectors. Trade and Commerce will be the
slogan.
Come to Milwaukee ! Help us write a new
Declaration of Independence, a new procla-
mation ! Join with your fellow theatre own-
ers there and show by your attendance that
you are in earnest and will demand justice.
"Independents" number about 75 per cent of
the entire industry. But they are not inten-
sively organized as is the minority interest
which seeks to force its will upon us. Do
your share to organize the "Independents" at
Milwaukee. Theatre owners from all parts of
the country are attending — North, South,
East and West. Canada is sending her dele-
gation too. Her representatives can tell you
about the strangle-hold the "combine" has in
that territory and it will bring home to you
forcibly the position which will be yours un-
less you take action at Milwaukee.
We want you at Milwaukee. We want your
co-operation ; we want your aid ; we want
your assistance. We ask it in the interests
of all "Independents" — theatre owners, pro-
ducers and distributors. Will you give it to
us? Will you be at Milwaukee and help us
fight for our rights? Remember, Our
Rights is always prefixed by a "Y," which
means YOUR RIGHTS.
The Transportation Committee at National
Headquarters, Suite 1110, 25 West 43rd
street, New York, will be glad to give you
every information about railroad accommo-
dations and hotel reservations. Write them
to take care of you, that you will be in Mil-
waukee.
Yours for independence,
(Signed) R. F. WOODHU1.L,
Chairman,
Board of Directors;
(Signed) SYDNEY S. COHEN,.
Chairman,
Administrative Commitee.
U. A. Sign
Rudolph Valentino, the latest star to be
added to the United Artists' list of celebri-
ties, will return next week from Palm
Springs, where he has been resting, and be-
gin work on his first production for United
Artists Corporation. The production is
slated for early fall release.
Clarence Brown, one of the best known
directors on the West Coast, will direct
Valentino. Advices from California state
that Mr. Brown this week entered into a
long-term contract with Joseph M. Schenck,
Chairman of the Board of Directors, of the
United Artists Corporation, and will direct
pictures under Mr. Schenck's arrangement
with United Artists for some time to come.
Valentino's first production under his new
arrangements will be "The Bronze Collar,"
a new novel by John Frederick and is a
romantic story of early California in the
days of Spanish rule. The title signifies a
badge of slavery which is worn by Valentino
in the leading role, and because of this there
is a likelihood that the title when released
will be changed to "The Slave." The story-
is being adapted for the screen by Benjamin
Valentino
F. Glazer and the continuity will be arranged
by Adelaide Heilbron.
This first Valentino production for United
Artists will be produced at the United
Studios on a most lavish scale and in the
natural locale around Monterey. In the
leading role Valentino plays a devil-may-
care fellow who fights, rides and loves as
he alone can do. At the start of the story
the hero is a rover of the seas and is cap-
tured by the Turks who sell him to a Span-
iard after which his owner brings him to
California where he escapes to the hills and
becomes a friend of the oppressed whose
exploits are as daring as they are mysterious.
No better combination than Valentino and
Brown could be conceived by Mr. Schenck
for this first production and according to the
plans that have been made by him since his
return to California it is predicted that this
first Valentino picture will be the biggest
thing he has ever done. Mr. Brown is rated
as one of the best directors of the day, he
having been responsible for such directorial
work as was so much raved about in
"Smouldering Firese," "The Acquittal and
"The Signal Tower."
"Silver King" Not
Lost to Paramount
Harry Reichenbach, the "Silver
Kiii^.*' and pace maker for all ex-
ploitation men is still with Famous
Players-Lasky.
For a while — a very brief while —
Harry thought he was "at liberty."
But the resignation that he tendered
wasn't even considered. Harry
thought that when he said he was
through, he was through. But he
wasn't. Sidney Kent wouldn't stand
for it. And Kent's persuasive elo-
quence led Harry to change his
mind.
Reichenbach has gained wide
fame as a showman with real show-
manship ideas. His latest exploita-
tion work was for "Grass" the big
special that is doing an S.R.O. busi-
ness on Broadway at every showing.
Harry knows Europe just as well
as he knows his business, and when
he thought that he had resigned he
booked passage for the other side.
But both booking and resignation
were cancelled, so once again all is
quiet on the Potomac of film ex-
ploitation.
INDEPENDENTS ■^'J^S^J^\ntklOUA,m
INDEPENDENTS XlGfyJilXj aftdj^t ALBERT E.SMITH president
April 25, 1925 Page 15
I'ifllllllllllM
I Why the Deep Silence? |
F THE exhibitor is to be blamed for
any part of the troubles that have be-
fallen him of late, the chief item in
the indictment is bound to rest on his
failure to speak up for himself. He is
altogether too willing to suffer in
silence.
Publicity is the motive power of this
business. Stop all publicity and the
business would slow down, probably
would stop altogether.
Publicity is Motive Power. Inside the trade as
well as outside. But inside the trade it is harnessed
principally for the benefit of producers and distri-
butors of pictures. The exhibitor gets little benefit
from it. Which condition is entirely due to his
clam-like loquacity.
Every exhibitor has troubles. Every exhibitor runs
into situations that call for remedial action. Every
exhibitor knows things that other exhibitors ought
to know.
If these matters were duly brought to the at-
tention of the trade press; if exhibitors were to
form the habit of telling their trade papers their
stories about these matters, two things would happen:
In the first place, they would very quickly learn
which of the trade papers are their friends; and in
the second place, they would greatly strengthen their
position in dealing with some of the distributing or-
ganizations that are constantly on the lookout for
new ways of hooking the fellows who are compelled
to buy pictures.
It isn't the idea, either, to suggest here that the
trade papers ought to be turned ino scandal sheets,
or that they should be filled with plaints and peeves.
But in the majority of controversies arising between
exhibitors and distributors there is an exhibitor side.
And, unless the matter happens to be one of suf-
ficient importance to merit action by the M. P. T.
0., it is rather rarely that the exhibitor's side ap-
pears in the trade press.
There are times, of course, when silence is golden
as the evidence of discretion. There are other times
when it is merely an indication of fear. And when
it is that, it is likely to bring home troubles far
greater than those feared.
The exhibitor needs his publicity department, just
as the producer and the distributor need theirs. But
the exhibitor, as a rule, can have his publicity depart-
ment without adding a dollar to bis operating ex-
pense. For, as far as trade publicity is concerned,
he is his own best agent. It is merely a matter of
resolving to open up and air things. To get out
the typewriter, to loosen up the fountain pen, to
adopt some means of seeing that on every occasion
the exhibitor's side of every important story is
properly told.
And there's another phase that merits a word. I
have yet to meet an exhibitor, big or little, who
isn't doing something of which he is proud. Achieve-
ment in this business is everywhere. But the exhibi-
tor habitually hides his light under the well-known
bushel, while the producer and the distributor shout
their heads off about what they are doing. And then
the exhibitor, when he finds his trade papers filled
with news and facts about the producing and dis-
tributing departments of the business, concludes the
editors have no interest in him. In some cases his
conclusion may be right, even though based on im-
material evidence. But in other cases the fault is
his own. It is because he is too modest, too indif-
ferent, too lazy or too something to write letters,
to keep his trade paper informed as to what he is
doing, to help his trade-paper editor pass along to
others the stories of his showmanship, that his good
ideas may profit many.
If something isn't done soon to change the present
trend, we shall be face to face with this issue: Is
the exhibiting of pictures a legitimate division of
the motion picture business, or is it merely a sub-
department of distribution, calling for a moderate
amount of clerical ability, requisite to the making
of reports to an office in New York and the carrying
out of orders from headquarters?
Unless exhibitors become less reticent, more will-
ing to employ publicity in their own behalf and in-
terest, the odds are going to be steadily against them.
And their trade papers, their own chosen leaders,
all those who are trying to work in their behalf are
going to be handicapped by their continued silence.
As far as Exhibitors Trade Review is concerned,
its columns are open to exhibitors for every legiti-
mate purpose, for the publication of their side of
every controversy, for the telling of what they are
doing to advance the business and the cause of show-
manship. Its columns are open, too, for the publi-
cation of exhibitors' criticism of its editorial con-
duct, whether that criticism be favorable or un-
favorable. Its columns are open, in fact, to every
reasonable use by exhibitors for the advancement of
their interests.
Other publications, of course, must speak for
themselves. But certainly some of them will be glad
to see a substantial increase in the amount of mater-
ial coming from exhibitor sources. Some of the edi-
tors doubtless will welcome an increasing trend to-
ward self-expression in the exhibition division of the
business, as a means of maintaining its present status
and avoiding its complete submergence.
Here, then, are publicity facilities ready for use,
open to the exhibitor at no cost, and vitally needed
in the furtherance of his own welfare. If he fails to
take advantage of the opportunities they present,
can he blame anyone but himself?
Next Week: Are You Compelled to Play Nationally Advertised Pictures?
■ : I ■. -: i v, , ■ i 'i , . . . , , ,■ ; , ■ . , : .; iiiiiiiiniiiiiiniiiiiiiiiiiiii i minium iifiuniiiiHiiiniifiiiiiii
lllllll!lllllil!IIIIIIIII!lllll!llll!llllllllll!lll!l!ll!l]|J
Page 16
Exhibitors Trade Review
Joe Seider is Jersey's Favorite Son
Feted by Motion Picture Theatre
Owners of New Jersey
. The M. P. T. O. of N. J. gave Joe Seider,
their President, evidence of their esteem at
a luncheon held on April 14, at the Hotel
Astor, New York. Members of the trada
press were also invited, and turned out in
force.
Sidney Samuelson, who presided, pre-
sented Joe with a silver loving cup upon
which was inscribed :
To Joseph M. Se der for unusual and
meritorious services rendered to the
Theatre Owners of New Jersey.
In making the presentation Mr. Samuel-
son apologized to the New Jersey Theatre
Owners who were not present and added
that had all Joe's friends been invited the
Hotel Astor could not have held them. He
said that the absentees would soon have an
opportunity to honor their president in a fit-
ting and suitable manner.
Lauds Seider
Prefacing his remarks with a statement
that he would be most conservative ;n his
statements and use the utmo'st restraint in
his choice of words, Mr. Samuelson spoke
of the many big accomplishments with which
Seider must be credited during his term of
office.
He spoke of how Seider had welded to-
gether a strong organization under difficul-
ties which might have appeared insurmount-
able.
No Shush Stuff
He continued :
"At every meet'ng we have had a quorum
- — there never has . been more than two ab-
sentees at any meeting and they had good
Joseph M. Seider, favorite son of New
Jersey Exhibitors who was feted by the
M. P. T. O. of N. J. at Hotel Astor.
excuses. Now, that's a functioning organi-
zation. And to be president of such an out-
fit you've got to have the goods.
"There can be none of this Shhsh stuff —
there can be no caucuses with oneself in a
telephone booth — there can be no delivery of
screens or members or anything — there can
be no secrets of one officer from the rest
of us.
"We're business men and after we put in
the time traveling to get to the meetings we
demand action — real action and no'.hing but
boiled down concentrated business goes. It
keeps the chairman and the president mov-
ing to be ahead of the gang."
Thousands for Justice
"The entire theory of his administration of
the Motion Pic'ure Theatre Owners of New
Jersey in its relation to those outside of our
organization and also in its relation to our
own members is that if the . theatre owner
is right and five cents is involved, the organi-
zation will spend five thousand dollars to
protect its member.
If the theatre owner is wrong and five
thousand dollars is involved the organiza-
tion won't spend five cents to further an in-
justice.
"And I, as chairman of the Board of
Directors, know that I am voicing the opin-
ion of all its members when I say that what-
ever progress, whatever accomplishments the
M. P. T. O. of N. J. presents to your view
is directly attributable to the work, th:
character and the personality of its presi-
dent.
Nearing 100%
"And today the treasurer's books show that
our organization represents an enrolled
membership of 93% of the total possibilities.
"And you'll all agree that when 93% of
the possible theatre owners are members of
an organization that there IS a functioning
organization ready, willing and able to give
real service to any member on demand.
"Joe is the man who furnishes this ser-
vice and he has secured cooperation from
the rank and file. During all the period of
the past few months, during his bereave-
ment, despite the unusual personal demands
that he should have heeded, he stuck to his
post and he continued to lead with unabated
effort and unusual skill.
"And his must be the reward of the
builder, for while John Collins provided the
first funds, and Pete Woodhull added his
efforts, Joe Seider has completed the struc-
ture."
For Services
Then turning to Mr. Seider, Mr. Samuel-
son presented the cup, saying :
"Those of us who have been closest to
you, who know in the fullest measure and
the smallest detail your quiet sacrifices, have
decided to show you that your efforts are
appreciated, that theatre owners are not un-
grateful, and also give you a permanent re-
minder of your work in our interest.
"I have said many things and probably
you know that I've thought these things for
a long time and they demand utterance.
"We couldn't possibly give you any one
gift that we could feel would entitle us to
say 'Paid in full.' The cup which I am
about to hand you has a limited surface,
there was no reason to scratch it up un-
necessarily, and so for a fitting inscription
I turned to the words of one of the greatest
of this country's presidents. He wrote the
original to honor the greatest of our coun-
try's heroes.
"I add that while there has been
inscribed on this cup 'for unusual and meri-
torious services' it would not be unfitting to
append thereto 'for suffering cruel and un-
usual -punishment in the pursuit of his
duties.' "
Hal Roach
r
resents
Harold
Lloyd
in
Now
u ',! V »"•'' „" .» ,1,J- !„,rf>«"- v
OR
Never
Tke first of the Popular Demand
Series (Re-issued)
Associated Exhibitors
Pkpid Dmnbulw* Patk fjdunjt Inc.
Page 17
To show that they had only
"agreed" to disagree, they play
the part of bosom friends. But
they find out soon enough that
one can't play long before old
yearnings awaken. A spill on
the toboggan throws them into
each other's arms, and hearts.
Happily married until distrust
sets in, and then Lucy and
Norman (played by Agnes Aires
and Warner Baxter) agree to
disagree. So each steps out, but
they still remain faithful to their
love in spite of themselves.
"The Awful Truth"
A convincing picture of modern society
by Producers Distributing Corporation
Page 18
Exhibitors Trade Review
Biggest Producers Plan To Eschmann Finds
Attend Milwaukee Conclave Mid-West Better
"Intensified" Business Sessions of
National Convention Attract
Picture Makers
The intensified business sessions which will
feature the convention of Motion Picture
Theatre Owners of America in Milwaukee,
May 12 to 14, are attracting the attention of
the big producers. More of them have_ an-
nounced their intention of attending, chiefly
among whom are : Executive heads _ of
Warner Brothers, Fox Film Corporation,
Vitagraph Company, Film Booking Offices,
and Universal Film Corporation.
Every independent theatre owner in the
United States, as well as every independent
producer and distributor has been invited
to the convention.
The independent motion picture producers
and distributors, comprising all state right
distributors, will hold their first convention
in Milwaukee at the. same time.
Business, more business, ALL business, is
to be the keynote of the conclave. The only
executive session of the convention will be
that which will be devoted to the election of
a Board of National Directors.
In order that there may be sufficient time
to take care of this business, arrangements
have been made to extend the session an
additional day. The most representative
gathering of real independents in the history
of- the industry will convene. This conven-
tion, it is believed, will entirely solidify and
give business encouragement to all independ-
ent producers and states rights people and
enable them to continue in business and sup-
ply the independent theatre owners of the
nation with acceptable pictures and thus pre-
vent the trustification of the industry.
If you haven't made your reservations
send in word now to the Transportation
Committee, Suite 1110, 25 West 43rd Street,
New York City.
* * *
Wall Street Offers $50,000,000
for Producer- Exhibitor Alliance
Following Charles L. O'Reilly's talk to
members of the A. M. P. A. last week, it
is reported he received a letter from Bert
Adler, announcing that Wall street financiers
were interested in an alliance between pro-
ducers, distributors and exhibitors, and are
wiliing to put up $50,000,000 if necessary to
bring about the realization of O'Reilly's plan.
The letter indicates that Wall street be-
lieves that financial help to the Theater Own-
ers Chamber of Commerce of New York
would help the independent exhibitor who,
it is claimed, has a better chance to succeed
than the producer-exhibitor owning large
chains of theaters.
Conditions Show Decided Im-
provement, Says First National
Executive, Back From Trip
The Middle Western States are in a better
condition, agriculturally and financially, than
they have been for several years, and the
prospects and increased bookings of motion
pictures and receipts for the productions
shown are very much brighter. This is the
gist of the report made by E. A. Eschmann
of First National Pictures on his return to
New York from a six weeks' business trip
through the Central and Western States, to
the Pacific Coast and the Southwest.
"The states in the corn-belt, particularly
Iowa, Minnesota, Nebraska and North and
South Dakota, which suffered most severely
in the slump of land values a few years ago,
were put far on the road to recovery by last
year's big crops" said Mr. Eschmann. "The
farmers have paid their debts to the banks to
a much greater extent than was thought pos-
sible, and the long series of bank failures
seems to have been definitely checked. The
farmers in those regions again have money
in their pockets and the cities and the villages
are correspondingly more prosperous.
"If the Central States have another year of
good crops, they will be far on the road to
complete financial recovery, which will mean
renewed healthy conditions for all industries
in that section. Conditions improved after
the harvest last fall. The agricultural re-
gions are preparing for a very active season ;
what the results will be depend upon the
coming crops which are forecast with opti-
mism by all. I found increased activity in
our branch offices in Des Moines, Omaha and
Minneapolis. The same condition no doubt
prevails in the exchanges of other companies.
With another good crop, I am convinced that
picture conditions will again approach normal
in the Mid-West.
"Business was generally good in the Pacific
States. First National product has been
drawing excellent receipts having an "edge"
over other releases as reported by the various
trade journals.
"The many exhibitors with whom I talked
expressed their satisfaction with the business
done on our pictures this season. They were
keenly interested in the recent trade an-
nouncement of First National's product for
the coming season and the excellent box-of-
fice appeal of the stories selected and the
drawing power of the players assigned.
"I saw 'rushes' on Frank Lloyd's new pro-
duction, 'Winds of Chance,' concerning which
he is more enthusiastic than he was about
'The Sea Hawk.' If one can judge the com-
pleted picture from the early 'rushes,' then
it is going to start right up with 'The Sea
Hawk.' While in Los Angeles I saw, wholly
or in part, 'The Talker,' Corinne Griffith's
'The Marriage Waltz,' 'Just A Woman' and
'The Desert Flower,' and feel justified in
asserting that our new product being made on
the West Coast surpasses in merit the high
average maintained by previous productions.
"The film business in the Southwest is
about normal. 'The Sea Hawk' and 'Abraham
Lincoln,' which were recently shown in New
Orleans and in several important Texas
first run theatres, played to big receipts
and created great public interest. In this
connection it is most encouraging to note
how splendidly 'Abraham Lincoln' is going
over in the small towns in all parts of the
country."
Air. Eschmann visited the Chicago, Los .
Angeles, San Francisco, Seattle, Portland,
Vancouver, Denver, Kansas City, Des,
Moines and Omaha branches while away.
Hal Roach presents
ROLD
Now or Never
The first of the Popular Qemand Series
(Re-issued)
Associated Exhibitors
Pfcysial DisuiUrtwvRithe' bdangt If
foreign Rijxcoitaiw Sidney Garrett
April 25, 1925
Page 19
Four Problems
Up For Discussion
Kansas-Missouri Convention Has
Vast Program for Theatre Own-
ers' Action on April 27-28
Kansas City, Mo., April 13. — Four major
problems, about which most of the discus-
sion will revolve, are due to come up at the
convention of the M. P. T. O. Kansas-Mis-
souri, April 27 and 28, at the Hotel Balti-
more, Kansas City.
The problems are :
1. — Producer owned theatres.
2. More available trailer service at a
nominal charge and placed upon a system
basis.
3— Non-theatricals in Missouri (those in
Kansas having been dealt a death blow by
state legislation) and the leasing of military
memorials for public service.
4 — Condition of prints, opposition to old
prints and the question of when a print
should be discarded.
"Frequent adjustments are made on prints,
but statistics show few exhibitors file com-
plaints," T. E. Cook, business manager of
the M. P. T. O. K.-M., said. "The exchanges
are willing to be fair, we have found, and
exhibitors should not be so backward in
bringing forth their cases."
One of the features of the convention will
be a tie-up with the J. W. Jenkins Sons'
Music Company of Kansas City, which will
introduce a list, to be placed at the banquet
plate of each exhibitor, of all tax free mu-
sic. Although Kansas exhibitors have a
working agreement with the Society of Com-
posers, Authors and Publishers of America,
there are many theatre owners who are in
a position to play non-taxable music and it
is for their benefit the tie-up way made.
Also, a large number of motor cars are to
be offered by Kansas City exhibitors for
pleasure tours of visiting exhibitors.
Milwaukee Convention to Bare
Inside" Secrets of Industry
With so many radical changes occurring
in different divisions of the motion picture
industry, the coming convention of the Motion
Picture Theatre Owners of America in Mil-
waukee in May affords to all concerned the
first real international opportunity to apply
the acid test of close inspection to these man-
ifold changes and ascertain with some defi-
niteness the direction and duration of trade
events.
Independent producers and distributors
have accepted this situation as favorable to
their interests and will be in Milwaukee in
force. It is now the general belief that every
independent element in the industry will be
present and that a special drive will be made
to effect a better balance by elevating the
business standing of these Independents.
"Not only will the Milwaukee convention
"Thank You"
Editor Exhibitors Trade Review:
Please accept my sincerest con-
gratulations upon the splendid edi-
torial which appeared in your pub-
lication, issue of April 11, 1925.
If anything in the world is going
to awaken the exhibitor body to the
menace by which they are con-
fronted, it is such straight-from-the-
shoulder fearless stuff as this.
Success to you and the deepest
thanks of my organization and
myself for your brilliant and com-
mendable efforts.
Arrow Film Corp.,
(Signed) RICHARD WEIL,
Director of Advertising
and Publicity.
Laemmle Denies Denny Rumor
In answer to the story which appeared
recently in certain newspapers to the effect
that Reginald Denny's contract was to be
bought for half a million dollars from Uni-
versal by another big film company, Carl
Laemmle, president of Universal Pictures
Corporation, issued the following statement
from California via a telegram just re-
ceived at the Universal home office :
"Notice is hereby given to all moving picture
producers and distributors that Reginald Denny is
under contract with the Universal Pictures Corpo-
ration for the rendering of his exclusive services to
the Universal Pictures Corporation, and that the
undersigned will enforce all of its rights against
any person, firm or corporation contracting with
said Reginald Denny for any services during the
period covered by the aforesaid contract or in-
ducing, or attempting to induce, any breach of the
same contract. "
(Signed) UNIVERSAL PICTURES CORP.,
Carl Laemmle, President.
This notice was sent to all heads of the
constituent companies of the Hays organiza-
tion, and to every exchange and exhibitor
in the country. Mr. Laemmle is much con-
cerned at the spreading of this entirely un-
founded rumor and is taking every means to
stop it and to deny that any break between
Denny and Universal is even being contem-
plated.
Has Gloria Renewed Her
F. P. L. Contract?
From the west coast comes a report
credited to Milton Cohen, Gloria Swanson's
attorney, who had just returned to Los An-
geles from a conference held with Gloria in
New York, that she had not s;gned or re-
newed her contract and that Gloria had re-
ceived several attractive offers during the
last two weeks and was considering all of
them before deciding her next move.
be a definite mobilization point for all inde-
pendent forces in the motion picture industry,
but it will result in a clearing up of all
mystery associated with booking moves and
play dates," is a part of a statement issued
this week from the headquarters of the
Motion Picture Theatre Owners of Ameri-
ca in New York City.
Continuing, the statement says :
"Many connected with the booking and dis-
tributing divisions of the industry seem to
attach to this work a mysticism that has no
place in business transactions. Theatre own-
ers are entitled to buy or lease pictures for
their theatres just as other business men
would buy or procure other kinds of pro-
duct. Other business dealings are conducted
m a way where the purchaser may know
definitely just what he is getting. Theatre
owners must receive the same consideration
and the Milwaukee convention will definitely
adjust this situation.
"It is expected that a large number of
Middle West theatre owners will be at the
convention as events are especially disturb-
ing there, and the business life of many is
threatened by the moves now in action and
those impending.
"State and regional organizations jvill be
entitled to the same representation as here-
tofore in the Milwaukee convention. The di-
rect membership situation is like citizenship
in the United States, which forms the basis
for all civic action and the voting is then
done through state units. So in the Motion
Picture Theatre Owners of America. The
membership is direct and the state and re-
gional units will vote according to the con-
gressional representation in their respective
territories at the convention.
"Under the direct membership plan, the
state and regional bodies have made special
advances as the national body can then aid
the state directly, having a close and intimate
touch on the membership."
Several interesting developments will be
presented at the convention in connection
with congressional activities of the Motion
Picture Theatre Owners of America, show-
ing the safe and sane methods pursued and
the real accomplishments which followed.
The transportation committee reported
during the week that the applications for
transportation and hotel reservations are
coming in fast and that those now in hand
show that the convention will be one of the
largest exhibitor meetings yet held. All parts
of the country have been heard from already
and it is expected the final weeks will wit-
ness a veritable rush for accommodations.
A special meeting of the board of directors
has been called by Chairman R. F. Woodhull.
National President M. J. O'Toole and the
administrative committee are busily engaged
with members of the board and general con-
vention committee in bringing convention ar-
rangements to the point of perfection.
The Wisconsin and Milwaukee joint com-
mittee is very active and has that end of
the arrangements well in hand.
INDEPENDENTS b M/LWAUKEE VITAGRAPH
INDEPENDENTS ALBERT E. SMITH president
Page 20
Exhibitors Trade Review
Eileen Pringle recently made "Wildfire"
for Vitagraph in Havana. While there she
viewed the Maine Memorial Monument.
John A. Brockhurst, International News-
reel cameraman, accompanied Sergeant
Randle L. Bose in an army plane to an
altitude of three thousand feet and photo-
graphed him as he dropped a sheer fifteen
hundred feet before opening the parachute
The thrilling results are picturized in
International Newsreel 2S. The camera
was pointing straight down to the ground
for the first five shots.
Marion Davies' next pic-
ture will be "Zander the
Great" which she will
make for Metro-Goldwyn-
Mayer. Here she is with
MessFS. Mayer, Thalberg
and Rapf, executives of
the Culver City Studios,
just after she completed
signing her new contract.
"Qood Night!" said Direc-
tor Irving Cummings
when he couldn't get little
Dorothy Brock to sleep
for a retake in First Na-
tional's "Just a Woman."
This is how he finally ac-
complished his purpose.
April 25, 1925
Page 21
Sam Warner, of Warner Brothers, was
snapped recently with his parents who
have given up their theatre in Niles, Ohio,
and retired to Hollywood.
Allene Ray, star of the new Pathe-
serial, "Sunken Silver," asks Pro-
duction Manager Frank Leon Smith
to mind her mirror and powder puff
while she exercises her pet alligators.
A bit battered up, but
Evelyn Brent is still in the
ring making "Alias Mary
Flynn" for F.B.O. She
recently had a narrow
escape when her artery
was cut by broken glass.
It must be good when
President F. C. Munroe,
of Producers Distributing
Corporation, and Al Chris-
tie both laugh while
watching the filming of
the new Christie Comedy
"Stop Flirting."
Samuel Bischoff is General Manager of
the California Studios in Hollywood, the
home of many Independent productions.
Beautiful Corinne Griffith, First National
star appearing in "Declasse," viewing with
pride her painting made by Tade Styka,
famous Polish artist.
Page 22
New Building Code Threatens
to Tax K. C. Exhibitors $5,000
Kansas City, Mo., April 15 — Kansas City-
exhibitors have plunged headlong into a
fight against a proposed new building code
for Kansas City, which, if adopted, would
mean unlimited expense for theatre owners.
More than $5,000 would be added to the cost
of the average first run house, should ex-
hibitors be forced to conform with the pro-
posed code, it is said.
Through C. E. Cook, business manager,
the executive committee of the M. P. T. O.
Kansas-Missouri has voiced its protest of
the code to members of the building code
committee in the city council and asked that
the present code, as far as theatres are con-
cerned, be allowed to stand. The proposed
code would require much additional expense
in altering old houses, also.
Excerpts from various sections of the pro-
posed code :
Section 268 — (Paragraph 3) — If any
structure is built over the ceiling- or roof
of any building used for a theatre, opera
house or motion picture show, the girders,
trusses or other metal members supporting
said structures shall be protected against
fire by at least 4 inches of fireproof material
with special provisions to reinforce or sup-
port it.
Section 275 (Paragraph 1) — All seats in
the auditorium, except those contained in
boxes, accommodating not more than 12
persons, shall be firmly secured to the floor
and shall be placed not less than 32 inches
back to back.
Section 278 (Paragraph 2) — Where there
may be 30 or more rows on the ground
floor, additional cross aisles not 'ess than
32 inches wide in the clear .shnU intro-
duced not more than 16 rows apart at either
side of the center section of seats, or center
aisle, and extending t'> the side aisle or
exits.
Section 284 (Paragraph 2) — The combined
width of entrance and exit stairways shall
provide for 1 foot in width for each 25 per-
sons accommodated on that tier and the ag-
gregate width of emergency exit doorways,
opening from each gallery, shall be 60 per
cent more than the required width of the
stairways to which they lead.
Section 288 — There shall be legibly print-
ed on the program of each performance a
separate diagram or plan of every tier.
Each such diagram shall occupy a space of
not less than 15 square inches and shall
show distinctly the entrances and exits
from each tier and where they lead.
Section £91 ( P;irasrrr.ii!i L) — No ontranee
stairs to any tier in the auditorium shall be
less than 5 feet wide.
* * *
Inventor Claims Radio Film
Test Is Successful
Washington, D. C, April 14 — C. Francis
Jenkins, inventor, who recently announced
he had perfected a process for transmitting
motion pictures by radio from h's laboratory,
conducted several tests last week which he
claims were highly successful.
The newly proposed invention, says Jen-
kins, will make projection of films possible
from a central projecting plant. The re-
ceiving sets can be installed in theatres or
in private homes, he says. The only dif-
ficulty, he points out as the result of his
tests, is the expensive apparatus required
both in the sending and receiving stations
wh ch he hopes to bring to a lower cost
eventually.
Exhibitors Trade Review
Press Nips Fake
Director's "Plot"
Lasky "Representative" and
Woman Seeking Oregon "Lo-
cations" Exposed
La Grande, Ore., April 15. — The press of
the Pacific coast, led by the La Grande
Observer, exposed the "plot" of one Rex
Leslie, "motion picture director" and a Mrs.
A. B. Willis, "secretary," professing to have
contracts from the Lasky company for "con-
tinuities for the pictures" now supposed to
be filmed "near Portland." The newspapers
have pronounced the pair as "fakes — plain
and unadulterated prevaricators."
The La Grande Observer says :
"The pseudo director came to La Grande
last Friday, accompanied by Mrs. Willis,
riding in a Packard, oozing prosperity. A
local reporter happened upon the two and
. the result was that a story was printed in
that evening's issue of the Evening Observer
stating that Leslie was representing the
Lasky company and was seeking a location
in Eastern Oregon to "shoot" some pioneer
films.
"At the time, it seemed peculiar that the
two failed to get in connection with the local
chamber of commerce and movie theatre
owners,
"So Meyers and Ford, of the Arcade
theatre, wrote to Lasky headquarters and this
is the reply they received :
" 'In response to your letter received the
following wire from studios: "No such per-
sons as Mr. Leslie and Mrs. Willis are in
our employ nor have we any one in Port-
land looking for locations. Frequently im-
postors of this sort have secured consider-
able money by representing themselves as
employes of this company. Suggest imme-
diate investigation. Charles Eyton, general
manager of the Lasky studios." Please in-
vestigate and advise what their game is.
Regards— H. Neil East.' "
%i ^ ^ j
American Films Voted Best
In European Survey
Berlin, April 15. — American films were
voted best in survey conducted by Der
Deutsche, a local daily. That is, American
films made the- best impression throughout
the world. Such is the opinion of men and
women regarded as authorities by the news-
paper.
The journal sent an inquiry to ministers of
education, picture stars, stage managers,
critics, scenario playwrights, film paper edi-
tors and censors in a number of foreign
countries, asking them which of the 1924
films impressed them most.
The replies show that first place was
awarded to American films, with 174 pictures
represented ; the rest following : 124 German,
35 French, 27 Swedish, 14 Russian and 4
Italian films.
Mary Pickford and Alia Nazimova voted
first place to "The Salvation Hunters."
Charlie Chaplin agreed with Conan Doyle in
believing "Down to the Sea in Ships" to
have been the strongest picture of the year.
* * *
Production Manager Breaks Arm
Sig Neufeld, production manager at the
Hollywood studio of the Century Fjlm Cor-
poration, producers of Century Comedies,
broke his left arm last week during the
making of Wanda Wiley's latest Century
Comedy, "The Last Smile." He mounted a
lofty camera stand and accidentally backed
off. He fell about twenty feet.
Hal Roach
presents
Harold
Lloyd
in
Nowor Never
^tRe First of the R>pular Demand Series
( Re-issued)
Already proven by many big first run
houses to be as big an attraction as the
biggest new features on the market.
Associated Exhibitors
Physical Distributors Patlw' Exchange Inc Foreign Representative Sidney Garrett
April 25, 1925
Page 23
. Zukor and Katz Combine?
Following the arrival in New York
of Sam Katz, of Balaban & Katz,
Chicago operators of a string of pic-
ture houses, a report is gaining
headway that Katz is concluding a
combine with Adolph Zukor of
Famous-Players-Lasky. It is report-
ed a deal is in negotiation for a gi-
gantic string of houses to reach
from one coast to the other.
Score in Radio Scenes
for "Ship of Souls"
Associated Exhibitors announces that
Captain Jack Irwin, United States Air
Service representative located in Holly-
wood, is personally supervising the filming
of elaborate radio scenes for the forth-
coming Stereoscopic Productions' picture
"Sh'p of Souls," which is being produced
entirely on the West Coast.
"Ship of Souls" was adapted for screen
presentation from the novel of the same
name written by the famous author Emer-
son Hough, who is also the creator of the
Broadway film successes, "The Covered
Wagon," and "North of 36." Emerson
Hough in writing "Ship of Souls" has con-
ceived a remarkable action and heart-in-
terest story based on the Great North
Country.
In addition to the timely radio sequences
that have been incorporated in the produc-
tion under the expert guidance of Cap-
tain Irwin, there is a terrific rough-and-
tumble fight which is said to be the most
sensational screen scuffle on record. Spec-
tacular water scenes have also been woven
into the picture.
An engaging cast of screen players is
portraying the principal roles of the pic-
ture, under the direction of Charles Miller,
fhe cast includes Bert Lytell, Cyril Chad-
wick, Lillian Rich, Russell Simpson, Earl
Metcalf, Tom Santschi, Ynez Seabury,
Lillian Leighton and Mrs. Jack Mulhall.
DeMille Deluged With
Undesirable Scenarios
Cecil B. DeMille has been the target for
the worst as well as the best dramatic ma-
terial since his announcement of an indepen-
dent position, according to a statement from
Mrs. E. K. Adams, chief reader for the
DeMille studios.
"On top of choice and picked offerings
from every American and European agent
and publisher," says Mrs. Adams, "we are
receiving a deluge of quite the worst mater-
ial I have seen in a long experience. Some
peculiar psychology is forcing individuals
whose stories have been repeatedly rejected
to offer them again to this new concern.
"To these people let me say this : Cecil
DeMille is constantly in the market for
stories of genuine merit. But it should be
remembered that the necessities of competi-
tion make his story standard even stricter
than before. Those who consider the De-
Mille organization, because it is new, a
dumping ground for 'last hopes/ are doomed'
to disappointment.
Picture Industry to Stage
Electrical Pageant for Shriners
Los Angeles Conclave in June Promises Big Surprise for Attending
Delegates — Warner Brothers Building Two Huge
Floats for Spanish Fandango
A mammoth electrical pageant to be staged
under the auspices of the motion picture in-
dustry will be one of the biggest, if not the
biggest, feature of the entire Shriners' con-
clave to be held in Los Angeles in June.
Motley H. Flint, president of the Pacific
Trust and Savings Company, chief in com-
mand, and in charge of the entire program
for the Shriners, has set aside the night of
June 4 for the event. Frank Murphy, chief
electrical engineer for Warner Brothers,
and Harry D. Brown, of the Cinema Studio
Lighting Company, have been delegated by
Mr. Flint to stage the affair. They are now
marshaling their forces in the form of
equipment, floats, etc., and have been as-
sured the co-operation of virtually every
studio in the industry. Gorgeous floats, all
electrically lighted, will be interspersed with
generator trucks to furnish the lights and
effects. Wind machines and other equipment
unknown to the outside world, will likewise
make their initial appearance in the parade,
to aid in making new history for Los An-
geles in the capacity as host to the visiting
Shriners.
The project is one of the greatest ever
undertaken jointly by the various motion
picture companies of Los Angeles.
Warner Brothers are going to set aside
their largest indoor stage, 400 feet long, for
two evening affairs. The first of these will
be a Spanish Fandango barbecue — in other
words, a dinner with a thoroughly Spanish
atmosphere — at which delegates and their
wives and guests to the number of about
1,250, are to be entertained. The dinner it-
self is given by Los Angeles Shriners, but
the setting and convenience for so great a
crowd in a unique atmosphere and with
space to serve so many quickly, could only
be obtained on such a place as the Warner
lot, so Warner Brothers are making the
Shriners welcome for these affairs.
Sets are to be moved, the great stage
cleared, a stage erected in the center, and
space for dancing between courses. The
waiters will be costumed. Assistants at the
studio are already making plans for all these
facilities, so that everything will be in read-
iness the hour the dinner is to be served.
Barbecued meats will be prepared on the
grounds of the studio, and continuously
served from four places at once. Elaborate
lighting effects, such as only a studio could
furnish, are on the program, colored spot-
lights, sun arcs, etc. There will be several
string orchestras. One of the events of the
evening's entertainment will be a comedy
bull fight. The evening will wind up with a
big dance.
The ball which will be given in the studio
several days after the Spanish Fandango,
will have a thoroughly studio atmosphere, sets
purposely being left standing, so that Shriner
guests may get a studio touch of things. No
ballroom decorations of the usual kind at
all will be used, nothing to detract at all
from the studio surroundings. During the
course of the evening 15,000 guests are ex-
pected. Motion pictures will be taken of
both the Spanish Fandango and the ball.
Apart from these affairs Warner Brothers
are building two huge floats for the Al Mali-
kah Division of the great Shrine parade.
Hollywood was a blaze of electricity when Warner Brothers recently opened their
new broadcasting station, known as KFWB
Page 24
Exhibitors Trade Reviews
All-Star Cast to
Support Dempsey
"Manhattan Madness" Promises
Big Financial Return to
World Champion
An all-star cast has been selected and is
now busily at work on Jack Dempsey's pic-
ture for Associated Exhibitors, which will
be released in the fall under the title of
"Manhattan Madness."
The production is being directed at the
Selig Studios in Los Angeles under the di-
rection of John McDermott and will be
known as a Fine Arts production. The com-
pany left the latter part of the week for lo-
cation work near Chattsworth, California.
En route over the Southern Pacific rail-
way scenes will be made aboard the specially
chartered train with the fight champion doing
many stunts. Special Pullmans and a dining
car were included on the train so that the
company will have a complete equipment in
every way. A big crowd was on hand at
the depot to see the champion off on his new
picture.
In the production Dempsey is chiefly sup-
ported by his wife Estelle Taylor. The rest
of the cast includes George Seigman as Dr.
Harlan, Frank Campeau as the butler, Bull
Montana as the chauffeur, Nelson McDowell
as Hank, Bill Franey as Zeke, Theodore
Lorch as Count von Winek, Tom O'Brien,
Ed Kennedy, Glen Cavender, Jack Deery,
Dean Markham and Buddy Mason.
According to an announcement made re-
cently by J. S. Woody, of the Associated
Exhibitors, Dempsey's contract with the pro-
ducing and distributing firm is likely to net
the fighter a cool million dollars. "This is,
of course," states Mr. Woody, "providing that
the champion carries through the plans laid
out for him."
The champion's contract with the Asso-
ciated Exhibitors calls for a very large stip-
ulated salary in addition to a share in the
profits of the picture.
It is the plan of the Associated Exhibitors
to heavily exploit the Dempsey picture with
thousands of dollars spent in advance ad-
vertising. A nationwide billboard campaign
will be waged months in advance of the re-
lease of the picture.
Arrangements were completed last week at
Los Angeles for the rental of a studio, and
the work of production has started. The
picture, "Manhattan Madness," will be made
under the supervision of Oscar Price.
Theatre Program Publishers
To Hold Meeting at Houston
The National Association of Theatre Pro-
gram Publishers has just announced its pro-
gram to be held as a departmental meeting in
conjunction with the annual Convention of
the Associated Advertising Clubs of the
World, Houston, Texas, May 9-14. The ses-
sions will be presided over by E. E. Brugh,
Chicago, president of the Association.
The time of the meeting has not yet been
decided.
The program follows :
"Fundamentals of Advertising," Mr. Brugh.
"Importance of Theatre Programs to the National
Advertiser," Ralph Trier, President, New York
Theatre Program Corp.
"Establishment of National Rate and Uniform
Program as Aid to National Advertiser Using
Theatre Programs," D. R. Mills, President,
Mills Advertising Company, Omaha.
Papers and informal discussions on the
improvement of theatre program advertising
will follow.
International News Service scored again
when it "spied" Jack and his wife wash-
ing dishes in their Hollywood home.
Pete Smith Appointed
Metro Studio Pub-
licity Head
Major Edward Bowes, vice-president of
Metro-Goldwyn, announces that Louis B.
Mayer has appointed Pete Smith, one of the
best known publicity men in the industry, to
take charge of publicity at the Culver City
studios. He is now on his way to New York,
where he will confer with Howard Dietz.'
newly appointed director of advertising c:id
fiibliciry for the entire organization.
Pete Smith is credited with being the liv-
est publicity man the motion picture business,
has ever had. He has been director of pub-
licity for several of the large producing and
distributing companies, and for the past year
or so has conducted a publicity bureau on the
Coast with many of the best known stars-
uid producers numbered among his clients.
He sold out this business to accept the post
of director of studio publicity for Metro-
Goldwyn-Mayer.
Progress in Great Britain In-
terests Industry," Says Graham
Paramount British Representative Arrives at New York
On His Annual Business Trip
Important developments which promise
much for the entire motion picture industry
in Great Britain have taken place recently
in the West End of London, according to
John Cecil Graham, of London, general for-
eign representative and managing director of
Paramount's British companies, who arrived
in New York last week on his annual busi-
ness trip. Mr. Graham was accompanied by
Mrs. Graham and their daughter, Mrs. B.
M. Greenhill, and will remain in this coun-
try several weeks, attending the international
Famous Players-Lasky Corporation sales
conventions in New York and Los Angeles
and conferring with E. E. Shauer, general
manager of the foreign department, in re-
gard to the company's European distribution.
These changes, in Mr. Graham's opinion,
have been the development of new first run
houses in the West End district, such as
the Tivoli on the Strand, the Capitol in the
Haymarket, the new Paramount Theatre in
lower Regent at Piccadilly Circus, and the
reconstruction of the new Gallery Theatre
in upper Regent. These improvements have
increased the seating capacity in this district
by 7,000 and have brought about a vast
change for the better in the first run situa-
tion in London as well as in Great Britain.
"One of the first results to come from the
West End development has been better pre-
sentation for high grade motion pictures,
which is of great benefit to the entire Brit-
ish industry," said Mr. Graham. "Another
is the attraction of a better clientele for the
motion picture theatres.
"The great improvement in the first run of
distributing organizations to own or operate
theatre chains in opposition to the exhibi-
tors, is intended solely to provide better
means for the exploitation and presentation
of high grade pictures for the benefit of all
exhibitors.
"One very good indication of the better
conditions existing in the exhibition end of
the film business was given by the very fine
financial statement which the Provincial
Cinematograph Theatres, Ltd., one of the
largest owners of theatres in Great Britain,
was able to show to its stockholders at the
recent annual meeting at which substantial
dividends were declared. The season just
ending has been particularly advantageous
for exhibitors by reason of the excellent
weather conditions and because the theatres
have had the advantage of a much higher
class product than was released in the pre-
vious season. The great surplus of product
previously offered has been consumed and
release schedules are now about six months
behind trade show presentations.
"English production unfortunately has re-
ceived a bad blow in recent months due to a
combination of conditions for which no par-
ticular individual or company was to blame.
I believe the fact is pretty well understood
by all English distributors that they can
hardly look for more than ten to fifteen
English productions of the quality which
they can exhibit profitably during any one
season in the future. I am glad to say that
the people who are holding on now are the
best equipped in Great Britain to turn out
high grade productions, which promises bet-
ter things for the future."
All-Comedy Bill Proves Success
San Francisco's newest first-run theatres,
the Egyptian and the Aztec, have proven that
an all-comedy bill can be made successful.
For the past two weeks these two theatres
have been running a show consisting entirely
of comedy which has met with such unusual
box-office appeal that Max Graf, the man-
aging director of both houses, has declared
his intention of repeating the idea in the near
future.
The principal picture on the bill was
Harold Lloyd in "Now or Never" supported
by a strong lineup of short subjects headed
by "Our Gang" in "The Love Bug," the
"Spat Family" in "Excuse My Glove" and
a Pathe Review. The entire program was
booked into the theatres by Pathe.
The program was heavily advertised in ad-
-vance with a promise of "your money back if
you don't laugh."
Universal Makes Record - Smashing Strides
With 1925-26 Release Schedule
Of Mammoth Features
The Universal Pictures Corporation has
just announced its 1925-1926 product. Com-
bining as it does a greater array of Jewel
productions than ever before, an enlarged
schedule of Western features, and a strength-
ened program of serials and other short pro-
duct, the Universal management presages
the greatest year Universal ever had.
Word to make public Universal's plans for the
coming year was flashed by wire to New York
Saturday from Carl Laemmle, the Universal
chief, who has just left Universal City for
the East. His winter's stay at the Universal
production plant resulted in his personal sup-
ervision of the making of the big pictures
which will go to make up the 1925-1926 re-
lease schedule.
The foundation upon which Universal will
build the new year consists of thirty Jewels,
to be known as the Second White List. They
are being made with the best stars available,
by Universal's top-notch directors, from
stories by popular authors and playwrights.
This is a new record for Universal. The
last few years have seen that company's
Jewel schedule mount from six to eight,
from eight to twelve, and so on, year by
year, until now thirty Jewels make up the
Second White List.
The forthcoming output of big pictures
will be known as the Second White List as a
result of the far-reaching effect of Univer-
sal's first White List, the twenty-one pictures
released this spring and which reached the
film market with the most propitious advance
publicity and interest ever accorded a group
of pictures. This prestige was based upon
the fact that the White List was made up of
clean pictures.
In increasing its Jewel output, Universal is
by no means letting up on its production of
W'estern dramas. The Universal chief has
found that there is a widespread demand for
good Western pictures and Universal means
to give second place to none in the output of
this type. For the coming year twenty-four
Western dramas of feature length are sched-
uled. They are to be made with popular
Western stars, male and female.
In the serial field, Universal plans to main-
tain its present prestige. Having put chap-
tered entertainment on a new plane with the
brand name of Adventure Pictures, a title
in keeping with the style of the new serials,
Universal will release six big continued feat-
ures during the twelve months beginning
next Fall.
Other short products have been planned in
keeping with Universal's enlarged Jewel,
Western and serial schedules. Besides a
year's supply of Century Comedies, made
with stars which have been built as box-office
attractions, there will be a week issue of one-
reel comedies, an additional supply of Gump
Comedies and a series of two-reel Western
dramas. Other special short features are pro-
jected.
"The Phantom of the Opera," Universal's
big picture for 1925-1926, will be released un-
der special arrangements. It is a super-
Jewel, of the same quality as "The Hunch-
back," and is expected to duplicate the re-
markable success of that spectacle-drama.
The thirty Jewels scheduled for coming re-
lease are made with such stars as Reginald
Offers Second White List of
Thirty Jewel productions, twenty-
four Western features with array
of prominent stars, six gigantic
serials and an enlarged short sub-
ject output. Release dates are an-
nounced for important pictures
available to August 30, 1926.
Denny, who will make four; Mary Philbin,
Virginia Valli, Hoot Gibson, Laura La
Plante, House Peters, Norman Kerry, all
well known Universal favorites, and such
special stars as Pat O'Malley, Patsy Ruth
Miller, Glenn Hunter, Jacqueline Logan,
Cullen Landis, Jack Pickford, Louise Dres-
ser, Constance Bennett, Alice Joyce, Clive
Brook and Alexander Carr.
The directors number in their midst such
box-office builders as Clarence Brown, Harry
Pollard, King Baggot, Charles Brabin, Ed-
ward Sedgwick, Svend Gade, Herbert
Blache, Frank Giffen, Clifford Smith, Maur-
ice Tourneur, William A. Seiter, Edward
Laemmle, Lawrence Trimble and Will Nigh.
Universal's forecast that its 1925-1926
Jewels would be adapted from the pick of
the literary and stage field is borne out by
the list of writers contributing to the Second
White List. Included in this list are Edwin
J. Locke, Adelaide Matthews and Martha M.
Stanley, Samuel Hopkins Adams, William
McLoed Raine, Ralph Spence, Hugh McNair
Kahler, Byron Morgan, Temple Bailey,
George Sydney, Charles Murray, Charles
Guernon, Nina Wilcox Putnam, Charles A.
Logue, Rex Beach, Seymour Hicks, Cecil
Raleigh, Edgar Franklin, B. M. Bowers, Ber-
tram Atkey, Dorothy Canfield, Joseph Ar-
thur, A. C. Wheeler, Frederick Isham and
ethers.
The opening Jewel for the new year, to be
released September 6, will be "Stella Maris,"
from William J. Locke's famous novel. Mary
Philbin will be starred in it and Charles
Brabin will direct the production. This will
be the greatest picture by far ever attempted
with Mary Philbin.
The next Jewel, to .be released September
20th, will be "The Teaser," adapted from
William A. Brady's stage success, written by
Adelaide Matthews and Martha M. Stanley.
Laura La Plante and Pat O'Malley are co-
starred in this production, of which William
A. Seiter is the director. The strong sup-
porting cast in "The Teaser" includes Wynd-
ham Standing, Margaret Quimby, Hedda
Hopper, Walter McGrail, Vivian Oakland
and E. Alyn Warren.
"Lorraine of the Lions," a drama of ad-
venture, with Norman Kerry and Patsy Ruth
Miller, will be the Jewel release for October
4th. It is an Edward Sedgwick production,
from a story by Isidore Bernstein, and made
with a cast including Philo McCullough, Jo-
seph J. Dowling, Harry Todd and Doreen
Turner.
On October 18, Universal will release
"Siege," a screen adaptation of Samuel Hop-
kins Adams' great novel which was serial-
ized in Collier's. The stars are Virginia Valli
and Eugene O'Brien. The cast includes Mary
Alden, Beatrice Burnham, W. H. Turner,
Marc MacDermott, Kingsley Benedict and
Spottiswoode Aitken. Svend Gade, the noted
Norweigian director, made this picture, which
is hailed as a masterpiece by Universal.
October 25th will see the release of the
first Hoot Gibson Jewel. It will be "A Hero
on Horseback," adapted from William
McLeod Raine's novel, "A Daughter of the
Dons." In the cast are Virginia Brown
Faire, Georgie Grandee, Cesare Gravina and
Otto Hoffman. It was directed by Herbert
Blache.
A Norman Kerry Jewel will be next, re-
leased on November 2nd. It is "On the
Frontier," made from a story by Ralph
Spense, with Herbert Blache handling the
megaphone.
Next will come "The Little Giant," star-
ring Glenn Hunter, with Edna Murphy and
David Higgins as the principal players. This
is the heralded picture made in the East by
Universal, with Will Nigh as director. It
is adapted from Hugh McNair Kahler's
Saturday Evening Post story, "Once a Ped-
dler." Others in the cast are Jim Bradbury,
Jr., Jean Jarvis, Leward Meeker, Louise
Mackintosh, Thomas McGinn, Dodson
Mitchell and Peter Raymond. It will be re-
leased November 16th.
On November 30th will come the long
heralded Denny masterpiece, "California
Straight Ahead," made by Harry Pollard
from a story by Byron Morgan. This is re-
garded as the greatest comedy feature ever
made by those who have pre-viewed it. In
the cast are Gertrude Olmstead, Tom Wilson,
Frances Raymond, John Steppling, Charles
Gerrard, Fred Esmelton, Lucille Ward and
Leo Nomis.
"Peacock Feathers," with Jacqueline Logan
and Cullen Landis, will be next on the Uni-
versal Jewel schedule, being released Decem-
ber 14th. It is another Svend Gade produc-
tion and was adapted from the novel by
Temple Bailey. The cast includes George
Fawcett, Edwin J. Brady, Carolyn Irwin,
Ward Crane, May King and Prince Trou-
betzkoy.
December 21st marks another Hoot Gibson
Jewel, "Spook Ranch," directed by Edward
Sedgwick from a story by Raymond Schrock
and himself. Schrock is now general manager
of Universal City. "Spook Ranch" has made
a great impression on Universal Eastern
executives. In the cast are Edward Cowles,
Robert McKim, Helen Ferguson and Frank
Rice.
The last Universal Jewel release for the
year 1925 will be "Two Blocks Away," from
the stage play by Aaron Hoffman. It is being
made with George Sidney and Charles Mur-
ray. King Baggot is the director.
Next will come the first House Peters
Jewel of the season, "The Titans," from the
novel by Charles Guernon. Ruth Clifford
has a featured role in this production, which
is being directed by Edward Sedgwick. The
supporting cast includes Mrs. Lou Tellegen,
Jere Austin, Gertrude Claire, Lionel Belmore
and Ray Hallor. The release date will be
January 11th.
(Continued on page 26)
Page 26
Exhibitors Trade Review
(Continued from page 25)
On January 25th will come another Mary
Philbin Jewel, "Sally in Our Alley," by
Johns Chickering, and directed by Charles
Brabin.
Then comes a new Laura La Plante pic-
ture, "The Society Cheat," from the Saturday
Evening Post story, "Doubling for Cupid,"
by Nina Wilcox Putnam. Alexander Carr
plays a featured role in this production, of
which Frank Giffen is the director. It will
be released February 8th.
The next Jewel is another Hoot Gibson
production, "The Arizona Sweepstakes,"
written by Charles A. Logue and directed by
Clifford Smith. Helen Lynch, Emmett King,
George Ovey, Philo McCullough, Kate Price
and Kingsley Benedict are in the cast. Feb-
ruary 15th is the release date.
Following the Gibson picture will be "The
Goose Woman," adapted from Rex Beach's
great novel. It is a Clarence Brown produc-
tion and is regarded as one of the film high-
lights of the year. The all-star cast includes
Jack Pickford, Louise Dresser and Constance
Bennett in featured roles, and Gustav Von
Seyffertitz, James O. Barrows, George Coop-
er and George Nichols. The release date is
February 22nd.
On March 8th, Virginia Valli in "Sporting
Life," adapted from the famous Drury Lane
melodrama, will reach the screen. It is a
Maurice Tourneur production, with an all-
star supporting cast.
On March 22nd the Universal Jewel release
will fie a new Reginald Denny picture,
"Where Was I?" from the magazine story by
Edgar Franklin. William A. Seiter is the
director.
Then will come another Norman Kerry
Jewel, "Under Western Skies," a Western
epic to be filmed during the Pendleton
round-up, and released April 5th.
Another Hoot Gibson Jewel will be re-
leased April 12th. It is "Chip of the Flying
U," from the Western novel by B. M. Bow-
er, and directed by Edward Laemrnle.
A second House Peters Jewel, "Snow-
bound," directed by William A. Seiter, will
be the April 26th release.
Following that, on May 12th will come a
Clarence Brown, the able director, who
figures prominently in Universal's extra-
ordinary schedule of 1925-26 releases.
Schulberg Urges Industry to
Introduce New Faces to Screen
The need of new featured players is. em-
phasized by B. P. Schulberg, prominent in-
dependent producer, as one of the most
pressing problems looming before picture
makers today. Mr. Schulberg, who is to
make eighteen releases for next season,
states that a three fold urgency is being
voiced today by exhibitors, fans and pro-
ducers which makes the development of new
talent something not to be talked about but
to be acted upon.
"The most casual survey of casting con-
ditions on the coast," the producer says, "is
sufficient proof that it is incumbent upon the
motion picture industry this year to bring
forward fresh personalities. With about
seven-hundred and fifty features the pros-
pective total of next season's releases, there
are not more than fifty featured players, ex-
cluding stars, who are entitled to big billing
or whose names mean anything at the box-
office.
"In the past it has been the rule of a pro-
ducer seeking publicity to say something
about the need of new screen faces when
he could think of nothing else. Conse-
quently, little or no attention has been paid
to such statements. But right now the
dearth of players with any commercial value
has become an acute industrial problem not
only to producers but to theatre-owners be-
cause the demand originates with the paying
public and so must be headed sooner or lat-
er.
"In the course of a year, the same fea-
tured players are seen again and again.
Many of the most popular sometimes work
in three pictures at once. The result is that
the fans are surfeited with one set of per-
sonalities and often the illusion of the story
suffers. The quality of performances is also
marred because no player can do justice to
three characterizations at once. Our most
successful stars have recognized the value
of occasional appearances and have limited
the number of their pictures.
"There are about thirty-five important
producers on the coast. If during the com-
ing year each of them would supply the
industry with one new worthwhile player
the situation would be greatly relieved.
"At our own studio we are doing our ut-
most to discover and develop players of
promise. Last year we brought Clara Bow
forward and today her name is a true asset
to a theatre. This year we have signed two
others — Donald Keith and Alyce Mills.
Right now they are practically unknown but
we are giving them real chances with real
parts. Keith has one of the biggest roles in
'The Boomerang,' while Alyce Mills will be
given a great onportunity with Gasnier in
his production 'Faint Perfume.'
"We must have new acting talent. None
but the producers can supply it."
Predicts Radio Pictures
Albany, April 13. — At a recent gathering
in Watertcwn, N. Y., the assertion was made
that the day was coming when it will be
possible to throw before the eye by means of
radio, pictures, dot by dot, with such rapidity
that the retina will retain the entire picture.
The statement was made by Professor W.
C. Priest, who is in charge of the broadcast-
ing station operated by St. Lawrence Uni-
versity, at Canton, N. Y.
screen adaptation of "My Old Dutch," fea-
turing Pat OlMalley and Cullen Landis. The
authors are Albert Chevalier and Arthur
Shirley. Lawrence Trimble is the director.
May 24th will see the release of another
Reginald Denny Jewel, "The Whole Town's
Talking," from the stage success by John
Emerson and Anita Loos. Harry Pollard is
the director.
Then will come another Hoot Gibson pic-
ture on June 7th, "Kings Up," from a story
by Ralph Spence, and directed by Edward
Laemrnle.
On Tune 21st will be released Laura La
Plante in "Winnie O'Wynne," from the Sat-
urday Evening Post series by Bertram Atkey
and "directed by Frank Giffen.
The next Jewel will be "The Home Mak-
er," with Alice Joyce and Clive Brook,
adapted from Dorothy Canfield's novel. It
is a King Baggot production and has a sup-
porting cast, including George Fawcett, Mar-
tha Mattox, Mary Campbell and Jacqueline
Wells. It will be released July 5th.
On July 19th will come "The Still Alarm,"
adapted by Harvey O'Higgins from the stage
play by Joseph Arthur and A. C. Wheeler.
On August 2nd "The Calgary Stampede,"
a Hoot Gibson Jewel made at the famous
Calgary stampede during the fifty-year cele-
bration of this noted event. Herbert Blache
will direct it.
August 16th will see another Reginald
Denny reach the screen. It will be "This
Way Out," from the story by Frederick Ish-
am. Harry Pollard is the director.
The final Universal Jewel release in the
Second White List, scheduled for August
30th, 1926, will be a King Baggot produc-
tion, "His People," made with Alexander
Carr from a story by Isidore Bernstein.
* # #
Hays Bans Novel From Films
A report from the offices of Will H. Hays,
head of the film producers' organization, an-
nounces that a ban had been put on "The
Firebrand," a drama, so far as film produc-
tion goes. He is also reported to have
blocked the picturization of "The Constant
Nymph," a novel of English-Bohemian life,
wh'ch it is alleged Metro-Goldwyn-Mayer
wanted to film.
* * *
Thomson Off for Hollywood
Major H. C. S. Thomson, president and
managing director for the Film Booking
Offices, left New York Wednesday for
Hollywood. He will remain on the west
coast for six to eight weeks supervising
the mammoth production program announced
for 1925-26.
Federated Films Bankrupt
Boston, Mass., April 14. — A voluntary pe-
tition in bankruptcy was filed here by The
Federated Film Exchange, Inc., of New
England. It was engaged in distributing
pictures. The firm's liabilities and assets
are both listed as "unknown."
* * * .
Gloria and Cecil Next?
Los Angeles, Cal., April 15. — It is re-
ported that Gloria Swanson upon the com-
pletion of her contract with Famous Players
will join Cecil DeMille. No contract has
been signed but it is understood DeMille
will have first call upon her services.
* # *
Bebe Daniels at Leisure Soon
It is reported that Famous Players-Lasky
who have an extension option on the ser-
vices of Bebe Daniels w 11 not exercise the
renewal privilege when her present contract
expires. Several other producers are said
to be negotiating for Bebe's services.
April 25, 1925 Page 27
Sales News and Personalities of the Week
KANSAS CITY
Between mailing out statements of dues,
checking up on music tax rebates and arrang-
ing for the semi-annual convention, the
M. P. T. 0. Kansas-Missouri office was about
the busiest place in Kansas City last week.
And not once was ''Doc" Cook, business
manager, groggy.
* * . *
C. R. Wilson, owner of the Liberty thea-
tre, Liberty, Mo., who is acting as a special
membership solicitor in the territory in the
M. P. T. O. Kansas-Missouri drive, reports
progress good.
* * *
Another week of plentiful news among
Kansas City exchanges. Lee Balsley, man-
ager of Western Pictures Company, Kansas
City, after a trip in the territory, reported
that he had done more business than on
any previous trip this year.
* * *
Earl Cunningham, Paramount exploiteer,
was sent to St. Joseph, Mo., where he spent
a busy week.
* * *
C. F. Senning, Educational branch man-
ager, made a tour of Southern Missouri and
came back satisfied, while Russell Borg, Edu-
cational booker, stepped out and placed a
picture in every theatre on Main street, Kan-
sas City.
J. T. Connors, assistant general manager
of Metro-Goldwyn, who is making a tour of
the exchanges, was a visitor in Kansas City,
as was Elmer Pearson, vice-president of
Pathe, who found a busy Kansas City office.
* ♦ *
Park Baker, Universal booker at Des
Moines, Iowa, and formerly of Kansas City,
spent a few days visiting along movie row.
^ & *
Dan Martin, First National branch man-
ager, is back at his desk after having been
away on a month's leave of absence, due to
his wife's illness.
* =t= *
L. B. Metzgar, Universal branch manager,
was out in the territory leading the campaign
in the drive for more contracts.
* * *
O. F. Woody, special representative for
Associated Exhibitors, who is handling "In-
troduce Me," talked business in Kansas City.
* * *
Among the out-of-town exhibitors in the
Kansas City territory last week were: Wil-
lard Frazier, Empress, Paola, Kan. ; Charles
Sears, Sears Circuit, Nevada, Mo. ; W. D.
Stepp, Regent, El Dorado, Kan. ; F. G.
Weary, Farris, Richmond, Mo. ; Charles Fisk,
Opera House, Butler, Mo. ; Roy Burford,
New Burford, Arkansas City, Kan.; Harry
McClure, Strand, Emporia, Kan. ; C. M. Pat-
tee, Pattee theatres, Lawrence, Kan.
* * *
Apparently Charles Sears, president of the
Sears Circuit, Nevada, Mo., is successful in
other pursuits besides motion pictures. Last
week he was elected vice-president of the
Nevada Golf Club.
SEATTLE
Under auspices of the Eastman Kodak
Company, fire prevention talks were given to
members of the Seattle film exchanges at the
Columbia theatre on Monday morning. In-
teresting discussions were heard, in line with
fire prevention in the film business. Capt.
S. E. Sanislo, of the fire prevention division
of the Seattle Fire Department, spoke.
The Famous Players organization in Seat-
tle is sending its representation down to the
big convention in Los Angeles in mid-April.
The local contingent will arrive in time to
greet the trainload of eastern executives and
stars on their arrival. Business will un-
doubtedly be combined with the pleasure of
the occasion.
* * *
Al Raleigh has joined the Seattle First
National branch as exploitation manager. He
will go into the field as well as handling
local exploitation problems. Mr. Raleigh's
career is an interesting one. He began as
a newspaper man and cartoonist of no mean
repute. The advertising business next claimed
him and he spent several years in the mid-
west pursuing this line.
Ten years ago he entered the picture busi-
ness, and was both an exploiteer and an
exhibitor, being affiliated with the Jensen and
Von Herberg organization for a number of
years in Washington state.
He was the originator of Portland's
"Screenland,' a fan publication distributed
free to theatre patrons of the Jensen & Von
Herberg theatres.
So successful it proved to be that the idea
was also adopted in Seattle. Los Angeles
also started a "Screenland" at a later date.
Mr. Raleigh has been handling special pub-
licity work for a number of big productions
of late.
* * *
PITTSBURGH
Our friend Jules Lapidus the comparative
newcomer on the Universal Sales force
Pittsburgh grabs off a first run serial account
at Victoria Theatre, Altoona with the "Great
Circus Mystery" at handsome money.
* * *
One of our new boys, Mr. H. H. Green-
blatt closed out Daisytown, Pa. with 52 com-
plete shows. This account is only open two
days a week. Mr. Greenblatt grabbed one-
half the entire time for one year.
Mr. Toffle reports Vanderbilt, Pa. Lester
Theatre booked 100% Universal for one year
with 104 complete programs.
* * *
Joe Lefko reports St. Petersburg, town of
400 people and sold a one year complete pro-
gram and also sold the exhibitor the idea
of opening an additional 15 weeks for the
extra date playing Universal product.
* * *
I regret to announce the serious illness
of Manager Harry Levy who has been con-
fined to the Montifieore Hospital for the past
five days. The attending physician today
diagnosed the case as pneumonia. He is not
allowed to receive visitors at this writing.
His condition is regarded as cr'tical.
Joe Lefke, Universal film salesman of the
Pittsburgh Exchange, reports that the Co-
lumbia Theatre, Brookville, Pa., was running
only one serial a week and now runs two,
including the Universal, "The Great Circus
Mystery."
There is more to this than that. Joe sold
this exhibitor the idea of running an addi-
tional serial through the summer months
with a special after school matinee for the
kids until school closes.
* * *
INDIANAPOLIS
Clyde Elliott of Chicago has taken over the
Lyric Theatre, at Ft. Wayne, Ind.
Louis B. Goulden, Mgr. Celebrated Play-
ers Film Corp., Indianapolis office, left for
Chicago to confer with Mr. J. L. Friedman
President of the Co., and incidentally will
visit his folks in Milwaukee.
Geo. Levey of Associated Exhibitors is
sporting a new green painted Moon car.
"Business is good," says George.
H. Lieber Film Co., Celebrated Players
Film Corp., and Progress Pictures Corp. the
three live independent exchanges report busi-
ness better than ever, and according to looks
of things it sure will be an INDEPEND-
ENT YEAR.
Arthur G. Blacker, producer of Special
Feature Motion Pictures, is disposing of the
Collins Sand Cave Tragedy Pictures very
rapidly.
Milton Sills, First National Star, and
many other prominent stars will be the
guests of the Photoplay Indorsers at their
annual get-together meeting.
Quite a number of Indiana Exhibitors are
contemplating going to Milwaukee for the
Convention via special train, with a motto
"Let us be Independent."
Theo. Jeffries is no longer with Warner
Bros., having resigned to enter the insur-
ance business.
Norman Moray, manager of First National,
Cleveland, paid H. H. Hull of F. B. O. and
Floyd Brown of First National a visit during
the week end. Norman was formerly Mana-
ger of the Pathe Office here.
afs sfi sf:
OKLAHOMA CITY
It isn't often that the Pathe Branch offi-
ces have an opportunity of seeing one of
their producing companies at work so when
a chance was offered J. L. McKinney, Pathe
Branch Manager at Oklahoma City, to visit
the Patheserial company working at Ponca
City, he took most of his employees with
him.
Ten automobiles were used to transport
the employees. The booker and salesmen
brought along their families. Pathe em-
ployees were not the only ones who joined
the party. Many members of other distrib-
uting organizations were on hand to witness
the "shooting" of several scenes for the
forthcoming Wild West Show serial.
Jack Mulhall and Helen Ferguson, the
featured players of the chapter photoplay,
were the hosts to the party. The producing
company gave a dinner at a local hotel to the
visiting exchange men and their families.
Page 28
Exhibitors Trade Review
DENVER
One of the Old Denver Salesmen, pro-
moted last year to manager of the Famous
Players, Salt Lake office, has returned to the
fold as manager of the Famous Players local
offices. This is indeed glad news to the sales
representatives of this district, and all have
been busy congratulating and welcoming
friend Brawley.
* * *
Harry Levey, representative of Metro-
Goldwyn for the New Mexico territory, has
been accused on occasions of paying carfare
across the Rio Grande to that famous wet
spot adjacent to El Paso, Texas. He appar-
ently has not been sufficiently interested in
these charges to deny them, and the conclu-
sions reached are obvious.
* ♦ ♦
R. J. Garland, manager of Metro-Gold-
wyn, will leave next week for the East to
attend the annual convention. Meanwhile it
is to be wondered what will be the outcome
of his sales crew without his able direction
and close scrutiny of weekly sales reports.
* * *
Bill Waldron, who swings a wicked port-
folio for F. B. O., claims there is not an
exhibitor in the Denver territory that he does
not know by his middle name. If we may
judge by his sales records, it is a fact. Sup-
pose Bill gives us an answer to this conun-
drum?
C. J. Duer, who carries the glad tidings
for F. P. L. in his Nebraska territory, and
likewise contributes no mean support to the
Lincoln Hotel at Scottsbluff, Neb., is, we
understand, entertaining a few of the young-
er set of the opposite sex in Hollywood this
week. It would not be amiss, also, to ask
friends Watson and Dickson, of F. P. L., a
few questions pertaining to their activities as
hosts while in Los Angeles attending the
convention being held this week.
* * *
Charlie Beale, representative for Metro
Goldwyn, claims there is not an inland town
of the state that he has not found and sold.
Charlie's plan is to brush through these
towns with a new high powered Willys-
Knight. Coupled with Charlie's high powered
ability, it would behoove timid exhibitors to
leave town in advance of his arrival, should
they be booked too solidly.
* ' * *
George Wygant, assistant manager for
Metro-Goldwyn, is now being congratulated
by members of film row on a new arrival in
his home. After congratulations had been
received from the larger part of film row,
George had the satisfaction and kick of in-
forming them that it was only a pet dog that
he is training to bite exhibitors whenever
they come in the office and ask for reduc-
tions.
* * *
Ed. Gold, popular Metro-Goldwyn book-
er, threatens to take a week off if he does
not receive some relief in booking, or, more
to be desired, an assistant, as he claims it is
humanly impossible for one man to do the
booking and sell hard-boiled exhibitors at
the same time. By that we do not mean to
infer that this territory has any hard-boiled
exhibitors — we should have said Difficult.
* * *
Jim Morrison, First National Colorado
representative, claims to have the edge on
any other salesman in the territory, in so far
as altitude is concerned. By that, he refers
to approximately six feet three inches in
his stocking or other feet. On the other
hand, C. E. Pace of Metro-Goldwyn is will-
ing to wager that he can top Morrison by
not less than one inch. That goes as is.
* * *
Bill Gordon, former local First National
representative, but more recently manager
of the Salt Lake exchange, was in Denver
for the district convention last week. Bill
is another one of the local men who have
been rewarded with an office through good
work.
Many changes have occurred among the
exhibitors in the Denver territory, and the
more recent ones are the sale of the Lyric
Theatre at Fort Collins to Kohn & Fair-
child; the America Theatre at Longmont,
Col., to Paul Hoppen ; the Rourke Theatre
at La Junta, Col., to Kohn & Fairchild; the
Highland Garden Theatre to Monarch Feat-
ure Film Co. ; the Edison Theatre, Denver,
Col., to J. R. Hazley. Many improvements
are contemplated and in course of construc-
tion in the above mentioned places.
DETROIT
Carl Buermele, F. B, O. city salesman,
made a flying trip to a few Northern Michi-
gan towns last Saturday and Sunday. He
covered about eight hundred miles in the
two days. Some speed, we'll say.
* * *
It looks as though the fish in all the Michi-
gan lakes are going to have a gay time this
summer. Nearly every state exhibitor that
you call on is booked or wants to book up
until October 1, so he can spend lots of time
fishing this summer. Here's wishing the fish
lots of luck.
* * *
The Piccadilly Theatre, another new addi-
tion to the Henry Koppin Circuit, is ex-
pected to open about May 2.
* * *
If all the new theatres are built that are
mentioned from time to time around the
film building very soon Detroit will have a
theatre for each family. Let us hope this
condition does not come up, although ex-
changes always welcome a competitive house.
* * *
The new State Theatre and the Grand
Riviera Theatre are well on their way and
will be completed by Fall. This means two
more large theatres — one a first run, the
other a second run.
- * * *
The Family Theatre, Detroit, booked F.
B. O.'s "Pacemakers." This is the first time
in the history of this house, which is a sec-
ond run downtown theatre, and has been
open about fifteen years, ever booked any two
reelers of any kind outside of comedies.
* * *
The Roosevelt Theatre, another large out-
skirt theatre of Detroit, is fast nearing com-
pletion and will soon be open to the public.
* * *
Lou Davis, F. B. O. State Salesman, has
been transferred to the Cincinnati Branch.
Good Luck, Lou.
* * *
Exhibitors and Exchangemen in this ter-
ritory are all enthused at the smooth way
the Board of Arbitration is working. Mr.
E. E. Kirschner, of the Family Theatre, gives
his untiring efforts to the Board to see that
Exchanges and Exhibitors alike are given
proper justice.
The Favorite Film Company, otherwise
known as Mr. Saxe and Mr. Hurlbut, clos-
ed with the Fox-Washington Theater for first
run on the Benny Leonard "Flying Fists"
series. This is quite an accomplishment to
get a week's run on a series in a first run
downtown theatre. Our hats are off to Mr.
Townsend who we understand closed the
contract.
" • * * " * ,. , " ■
Among some of the State Exhibitors to
visit the Film Building this week were Mr.,
Wuerth, Ann Arbor ; Mr. Callier, Lowell ;
Mr. Hurd, Grand Rapids ; Mr. Ealand, Grand
Rapids, and Mr. McLaren, Jackson.
BUFFALO
Ted O'Shea, who has been a member of
the Metro-Goldwyn Buffalo sales staff for
several years, has been promoted to the
management of the Albany office of the
company. Ted is one of the most popular
salesmen in the business and has been cover-
ing the Syracuse territory out of the local
branch. He has taken over his new duties.
* * *
Sydney Samson, manager of the Bond
Photoplays Corporation exchange, has re-
turned from New York, enthusiastic over
the new Warner Brothers product, which
Bond will handle in Western New York.
* * *
J. E. Story, general sales manager for
Pathe, was in Buffalo last week end for a
visit with local manager Basil Brady, who
was just coming to after returning from out-
fitting his family with new Easter clothes.
* * *
The Buffalo Paramount boys are prob-
ably breaking the New York hotel eating
records because before departing for the
Gotham convention they had been fasting for
several days. They'll probably all be as fat
as Earl Brink or Bill Bork when they get
back. They expect to have one wonderful
time.
* * * ■
A. L. Herman and Mike Resnick have
been engaged as members of the sales staff
of the Buffalo office of Bond Photoplays
Corporation. Mr. Herman has been in Al-
bany, while Mike has been in everything.
* * *
Buffalo theatres were closed until 3 p. m.
on Good Friday. "Go to Church !" said a
sign placed in the box-office of Loew's State
by Manager Al Beckerich. Atta boy, Al !
* * *
Colonel Howard F. Brink, manager of the
Educational exchange in Buffalo, is getting
set for the May sales drive when he expects
to break all records. The colonel also hopes
the company selects the Hawaiian Islands
for the annual convention June 8, so he can
show the Waikiki maidens how a real hula
hula should be staged. Jack Lyons, salesman,
is working his head off out in the sticks, so
that he can be one of the salesmen selected
to attend the convention and see the colonel
do his stuff.
* * *
Henry P. Zapp Joins Sales Force
of Producers Dist Corp.
Paul C. Mooney, vice-president of Pro-
ducers Distributing Corporation, made an-
other addition to his sales staff this week in
the appointment of Henry P. Zapp as special
home office representative in the central
division, which is now under the manage-
ment of Robert Cotton.
Mr. Zapp is a well known figure in cen-
tral division film circles through his associa-
tions with the John H. Kunsky Film Com-
pany, the Fox Film Company, Goldwyn, and
First National, from which organization he
resigned to accept his present appointment
with Producers Distributing Corporation.
* * *
The Philadelphia sales and distribution
office of Sering D. Wilson and Co., Inc., un-
der the supervision of N. S. Flynn, is hit-
ting its stride in great shape and the home
office announces a most gratifying number
of contracts flowing in from the Quaker
City.
C. Lang Cobb, General Sales Manager for
Sering D. Wilson and Company, Inc., is in
Boston completing arrangements for the
opening of the New England offices for that
organization. The location and personnel of
exchange have not as yet been announced.
April 25, 1925
Page' 29
mm THE INDEPENDENT DISTRIBUTORS
GREAT SIGNIFICANCE is attached to the charge of several independents this week who claim exhibitors are
responsible for the hesitancy of several state right distributors to sign contracts with independent producers. It
is claimed many exhibitors, principally in New York territory, have pitted one exchange against another in an
effort to force down film rentals. The situation evoked statements from several distributors to the effect that inde-
pendent producers face two extremes — either they must curb production or build their own theatres to insure proper
showings. And among exhibitors charged with deliberately ignoring independent product in order to compel a
price-slashing war to iron out the difficulties, appear some prominent names. The issues represent one of the
many important problems facing the Milwaukee conclave on May 11. The sessions promise the setting oft r
storehouse of "fireworks" surcharged with "dynamite." Interest in the coming joint convention is increasing daily.
Columbia Completes
Financing Program
Joe Brandt announces that Columbia Pic-
tures Corporation has just completed the
most comprehensive financing in its history
and perhaps the history of any Independent
Producers dealing in the state right market.
The banks as a whole have looked askance
at financing to any extent the undertakings
of Independent Producers. This is quite un-
derstandable in view of the comparatively
recent entry of the banks in the field of
producer in general. It is only in the last
few years that the financiers would admit
that the motion picture business could be
dignified by the title of an industry and have
money loaned to it as such.
Columbia Pictures is the first in the In-
dependent field to be able to completely
finance its whole year's production in ad-
vance. This has been made possible only by
the financial record of this concern in the
past, its officers say.
Last year, Columbia Pictures laid out a
program of sixteen pictures and proved con-
clusively its ability to take care of itself
by completing its full program exactly twen-
ty-six hours behind the schedule as originally
laid out.
After many conferences, Columbia Pictures
officials laid out a program of eighteen pic-
tures for the coming year. A production
schedule was laid out and a budget of ex-
penditure was drawn up to the most minute
detail. This complete plan of procedure was
placed before certain bank officials and after
its full consideration in which past perform-
ance played no little part the program was
approved and the funds were made available.
When it is understood that the budget runs
well over a million dollars, it will be under-
stood that this is a project of no mean size
for a state right producer.
This is a condition which producers have
striven for years to attain and Columbia
Pictures counts itself very fortunate in hav-
ing reached it for it will mean that the com-
plete program can go ahead in an efficient
manner instead of having to wait till the
first few pictures are completed and financ-
ing arranged for the next few.
It will also make it unnecessary to cur-
tail production in any way and will make
it possible for its franchise holders and
those exhibitors who play the pictures to see
them before playing them.
Abramson Announces Four Specials
In "Ivan Emerald Productions"
It was definitely announced at the execu-
tive offices of Ivan Players, Inc., 729 Seventh
Ave., N. Y., that the' firm's policy of pro-
duction and distribution for the ensuing sea-
son wil. call for the release of four pro-
Ivan Abramson, head of the newly or-
g a n i z e d "Ivan Emerald Productions,"
whose program is announced here.
Bischoff Making Tour of
Key Cities
Samuel Bischoff, president of Bischoff,
Inc., and Hollywood's new "comedy king,"
leaves next week for an extended tour of the
key cities of the country to cement the organ-
ization of the new motion picture distributing
system of which he is head.
With him will go the first of the comedies
he has produced from the H. C. Witwer
"Classics in Slang," widely reaO newspaper
and magazine feature. Witwer has taken a
keen personal interest in the adaptation of
his stories to the screen, and believes the
"Classics" form the best motion picture ma-
terial he has ever written.
Bischoff's tour is expected to consume
several weeks. He plans to visit more than
thirty cities.
Two other series of comedies are also in
production under Bischoff's supervision - at
the California Studios in Hollywood, of
which he is head. Thirty-six productions
will be ready for market by early summer.
ductions to be known as the "Ivan Emerald
Production."
It is the intention of Ivan Abramson,
president of Ivan Players, to distribute the
product through the leading exchanges in
the independent market. Mr. Abramson
stated, that the four 'Ivan Emerald Produc-
tions will not be sold as a series, but in-
dividually on the merit of each production
when completed.
"I firmly believe that any producer, who
sincerely wants to give a square deal to the
Independent exchangemen and exhibitors,
must let each individual picture stand on its
own merit.
"Notwithstanding all the propaganda
that goes with the hilarious announcement
of a huge season's program, I honestly be-
lieve that no single Independent Producer
can make more than four good pictures a
year, and for this reason I am going to con-
form with my own statement and make no
more than four productions a year.
"It is with the utmost optimism that I look
forward to the leading Independent ex-
changemen to welcome my initial produc-
tion, "Lying Wives," which was made with
the "quality" idea in mind and not the
"quantity" kind."
The first one of the "Ivan Emerald Pro-
ductions," "Lying Wives," has just been com-
pleted and is ready for immediate release.
In the cast are such brilliant luminaries of
the screen as Clara Kimball Young, Madge
Kennedy, Richard Bennett, Edna Murphy,
Niles Welch, J. Barney Sherry, Buddy Har-
ris, Jr., and many other popular favorites.
All the four "Ivan Emerald Productions"
will be adapted from famous books and stage
plays and personally directed by Mr. Abram-
son. The most recent productions made by
Mr. Abramson were "I Am The Man" and
"Meddling Women," starring Lionel Barry-
more in both.
Schlank Visits Arrow
Morris Schlank, President of Anchor Film
Distributing Corporation of Los Angeles,
was an Arrow visitor last week. He reports
production activities on the Coast as being
in an amazingly healthy state. Mr. Schlank
will remain in New York for a considerable
period completing various arrangements for
forthcoming product.
Page 30
Exhibitors Trade Review
William Steiner Announces
Fall Release Dates
William Steiner Productions announces in
an attention-compelling way its fall release
schedule. The announcement states :
"Release dates for next season com-
mencing Sept. 5th, 1925, will consist of four
Edith Thornton Society Comedy-Dramas
with all-star support ; four Charles Hutch-
ison (Hurricane Hutch) big sensational
stunt melodrama; eight Leo Maloney gems
of the West, release dates as follows : Sept.
5th Leo Maloney. Sept. 20th Edith Thorn-
ton. Oct. 5th Leo Maloney. Oct. 20th
Charles Hutchison. Nov. 5th Leo Maloney.
Nov. 20th Edith Thornton. Dec. 5th Leo
Maloney. Dec. 20th Charles Hutchison.
Mar. 5th Leo Maloney. Mar. 20th Edith
Thornton. April 5th Leo Maloney. April
20th Charles Hutchison.
tf.52S25EE5iH5H5H5E5ai!toaa^
44
i
771,
Midnight
Girl!"
WE TOLD YOU that
"THE MIDNIGHT GIRL"
* * *
WOULD BREAK RECORDS
!jS 5|S !jS
YOUR BOX OFFICE.
AND THE EXHIBITORS
* * *
WHO HAVE PLAYED it are
* * *
TELLING US
* * *
WE WERE RIGHT.
H5
A BOX OFFICE TITLE
* * =i=
A BOX OFFICE STORY and f-
LILA LEE
~f* *fc H»
A BOX OFFICE STAR
* * *
DID THE TRICK!
*
It's the Sixth of
The Chadwick 9
7M Seventh Avenue. . ^m. c„«tW - . <>.:
Independent Producers
Squash False Rumors
Receiving Fine Support From Independent Exchanges
There have been rumors set afoot to the
effect that the Independent Exchanges are
refraining from the booking of Independent
product. From the sources whence these
rumors emanate, it would seem not im-
possible that there may be interests that
would wish it to appear that there will be an
insufficient supply of Independent motion pic-
tures.
Inquiry shows that this is scarcely the case,
as general denials have been issued by a
number of Independents.
Shallenberger Denies
Dr. W. E. Shallenberger, President of the
Arrow Pictures Corporation comes out flat-
footed and says that never before in the his-
tory of the industry has the Independent
market been in healthier condition.
Independent Exchanges, far from holding
off, are buying with a free hand. Our sales
instead of being below par, show a gratifying
increase over last year.
Independent Support
Independent pictures are being strongly
supported by Independent theatres and cir-
cuits throughout the United States, and are
breaking in in a highly satisfactory manner
except where producer-distributor also domi-
nate the exhibitor situation. The reasons for
this are many and varied, but the greatest of
all is that Independent product this year is
on a scale of excellence never heretofore
attained. Doubtless this accounts for the
fact that Independent productions are being
bought further ahead than at any other time.
Future "Arrows"
The Doctor continued : "Perhaps no bet- ,
ter proof could be provided of my absolute
satisfaction with conditions as they exist to-
day than is to be found in the pretentious
plans made by my company for the months
that lie directly ahead. We will release, as
you know, a minimum of twenty productions,
each one of which will truly merit the dis-
tinction "Special." Ten of these are to come
from the studios of Whitman Bennett and
will be on a par with that gentleman's past
successes. Four of them are to be made by
Arthur Back who needs no introduction to
exhibitors or to picture patrons anywhere.
Another series of four productions will be
contribuated to our releasing schedule by
Dallas M. Fitzgerald, Ion? associated with
Metro and Universal. And my company has
just contracted for the distribution of a
great Alaskan photoplay made under the
working title of "The Eternal Frontier"
which bears the proud distinction of being
the first and only production completed in
its entirety on the Yukon.
This is the backbone of our program to
which will be added from time to time, other
subjects. I have however, told you enough
to give you an accurate idea of just how
firmly I believe not only in the future of the
Independents but in their immediate present."
According to Davis
Independent exchanges are not refraining
from contracting for product according to
Davis Distributing Division, who point out
that two of the largest Independent contracts
that have been consummated in a long time
were closed by their organization in the past
week, these being with Henry G. Segal of
Boston for New England, and with Kerman
Films Inc., of New York, for Greater New
York and Northern New Jersey, for the en-
tire output of this company which embraces
78 pictures.
According to J. Charles Davis 2nd, who
has just returned from an extensive trip
which covered the majority of the key cities,
a similar condition prevails throughout the
country, that is Independent exchangmen are
earlier than ever before, lining up their at-
tractions for the coming season. Although
it has been recently claimed that the In-
dependents in New York are not contracting
for pictures, Davis pointed out the fact that
there is practically no Independent distrib-
utor who has any product open for the
greater New York territory, and further
stated that his office had had five inquiries
for product for this territory from Inde-
pendent exchanges located in New York dur-
ing the past week.
The Situation Today
"The situation as it exists today," said
Davis, "as I see it, is that the Independent
exchanges are more desirous of being as-
sured of a volume of quality productions
than ever before in the history of the busi-
ness. This is brought about by the fact
that a definite alignment of Independent ex-
hibitors is forming and will undoubtedly
be forthcoming at the convention to be held
in Milwaukee in May. Independent exchange
men realize that in order to get the support
of the Independent exhibitor it is necessary
for the exchange men to be able lo assure
the Independent exhibitor of sufficient quan-
tity of productions to guarantee the ex-
hibitor that he can depend upon the Inde-
pendent exchange men and keep his doors
open at a profit without relying upon the
National distributors."
Greater Volume
Davis further pointed out that there was a
greater volume of Independent product
promised for this year from reliable Inde-
pendent producers than in many years past,
and stated that he considered the season
1925-26 to be the greatest in the history of
the Independents for the reason that the
exhibitors have at last awakened to the fact
that if they are to remain Independent it
will be necessary for them to support the
Independent producer and distributor. In-
dependent producers and distributors are
fully aware of this fact and are therefore
bending every effort to make a sufficient
number of high class pictures to meet the
demand, which is even now beginning to be
felt, of the battle which is looming on the
horizon of the Independent exhibitor for
his very existence.
Rayart Agrees
Far from holding off in the matter of fall
purchases, W. Ray Johnston of Rayart,
claims the Rayart Sales are the highest in
many months past. He says in part as fol-
lows :
"Most of the representative exchanges are
already closing contracts for their entire out-
put for the 1925-1926 season. We are daily
receiving requests for information as to the
complete lineup we will offer for the fall sea-
son now in order to get out their own fall
announcements in time to place them in the
(Continued on next page)
April 25, 1925
Page 31
hands of the exhibitor immediately following
the. T. O. C. C. Convention.
The Great Contest
For ourselves we have signed for most of
our fall program in the larger territories
and all that remains to be set is a few of
the Central and far Western Territories that
have not yet been reached by our Sales force.
The great contest that is on to see which
National Organization can control the most
theatres will in the long run result in great
benefit to the Independents as the competitive
organizations owning the theatre chains will
naturally require product other .than their
own and will logically turn to the Independ-
ent lineup which will be the strongest this
fall that has ever been offered.
No Fault to Find
William Steiner, of William Steiner Pro-
ductions, says he has no fault to find with
big or little business providing that the game
is played fairly.
He does object most strenuously, however,
with what he terms the hoard* of "Wall
Street Sucker Money" procured by stock
jobbing for the purpose of crushing out
honest competition by sand bag methods.
Spirit of Independence
The spirit of Independence born in most
of us will never be obliterated by any com-
bines or combinations. George Washington
had a little ragged and hungry army against
great odds. Did they put him out of busi-
ness ?
If the little ragged or scared army of In-
dependent Exhibitors will give clean cut co-
operation with Independent Exchanges, and
the latter with Independent Producers, and
allow a little profit three ways they need
have no fear of the combines trying to play
the game three ways and making the In-
dependent Theatre Owner the Janitor of his
own property.
In this great big world we all have to
battle for existence and in order to exist we
must all make a little profit be we "Producer,
Exchange man or Exhibitor." This fact
should not be lost sight of if Independent
Exhibitors want to remain in business and
get good pictures instead of commercial junk
that has been run to death.
Situation Will Change
Independent Pictures Corporation, headed
by Jesse J. Goldburg, say that they believe
that the situation in the independent market
will be changed entirely after the convention
of the I. M. P. P. & D. A. and the Inde-
pendent Exhibitors which is to be held in
Milwaukee next month.
Independent producers are able to make
pictures, as well as any other producers, and
usually at a lower figure.
The exchanges with whom they are doing
business are buying whatever is offered to
them, at a figure they deem reasonable.
Frankly, they are not seeking sales on our
future product, and will not actively launch
our sales campaign until the opening of the
convention.
Independents May Be Forced To Build
Upon being asked to give his opinion as to
the reason for the delay in the actual signing
of contracts with the Independent producers
for the 1925-26 production Joe Brandt, pres-
ident of the Columbia Pictures Corporation,
stated that there is no doubt but that the ex-
hibitors in the New York territory are to
blame for the hesitancy on the part of some
Independent exchanges to contract for pro-
duct for the next season. Mr. Brandt says :
"Most exhibitors during the past year, par-
ticularly in the New York territory, have be-
lieved that they can control the situation by
endeavoring to pit one exchange against the
other and thus bring down the rental price of
pictures to the lowest possible point. Hereto-
fore the exhibitors have at the start of the
buying season used the Independent ex-
changes as a method of whipping the bigger
programs in line, but they have come to a
point where they feel so cocksure of them-
selves that they can dictate prices that they
have overlooked the one important factor in
their business — that without pictures they
cannot run their theatres.
"The Independent producers have stood
the brunt of the price slashing methods of
the exhibitors and they have gambled enor-
mous sums of money in endeavoring to prove
their contention — that the output of the In-
dependent producers is a standardized and
dependable one worthy of support. Despite
the fact that every Independent producer dur-
ing, the season of 1924-1925 released pictures
of exceptional merit the exhibitors did not
and do not seem inclined to give to the In-
dependent organizations the support that they
must have in order to continue to be a factor
in the industry.
_ "I have just returned from a very exten-
sive trip and I find that there is a tendency
outside of New York to give the Indepen-
dent exchanges the greatest possible support
in order to keep them in the field. Exhibi-
tors in various parts of the country have
learned that their only salvation is to keep
the Independent producers alive as an ace in
the hole to prevent a monopoly being created.
"The system which has been put into effect
in the New York territory, especially in ref-
erence to tying up circuit^ and forcing prices
down to an impossible figure, has brought
about a situation whereby the Independent
producer and the Independent exchange man.
must weigh carefully the attitude of the ex-
hibitors.
"The spirit of optimism still prevails among
the producers and outside of New York we
are getting the support that we are entitled
to and it is for the New York exhibitors to
decide whether they are going to continue
with their present tactics of making the In-
dependent exchanges and the Independent
producers the goats and thus make it neces-
sary for these producers and exchanges to
retaliate in some substantial form.
"The Independent producers are deter-
. mined to continue in business and if they
have to follow the example of Carl Laemmle,
who started out to fight the monopoly many
years ago as an Independent, this will be
done.
"These producers are determined that their
product shall be distributed and brought be-
fore the public. If there is no other way than
to buy or build theatres the exhibitors who
are pursuing these unfair methods will have
no one to blame but themselves.
"I have pointed out the evil of fostering
the interests of a producer who owns a
string of theatres, and the Independents have
tried to point out the fact that this will lead
to the elimination of the Independent pro-
ducers and place the control of production
in the hands of groups who own their own
theatres.
"Knowing that the Independent producers
have delivered meritorious pictures and that
they have a real place in the industry, they
have made an about-face. They are deter-
mined to stay in the field. There is not one
of them who is desirous of being anything
other than a producer, but if the exhibitors
will not distribute their patronage fairly and
pay for service in proportion to the quality
of service rendered they must face the con-
sequences and look for a combination of the
Independent interests with a view of enter-
ing the exhibition field in direct competition
with those men who today feel that they con-
trol the situation and dictate a policy which
is ruinous to the interests of the Independent
producers and exchangemen.
"A special convention has been called of
all the Independent producers and exchange-
men in Milwaukee during the time that the
exhibitors have their convention, and it is
intended at that time to present a plan that
will thwart the present unfair attitude of the
exhibitors.
"In my opinion the great fault lies in the
exhibitor believing that he is entitled to thz
same profits that he made during the war
period. As a whole they are not satisfied
with a fair return on their investment and
seem to feel that by hammering down the
prices they can force an artificial condition
and reap the profits that they anticipate. It
is a known fact that some exhibitors have
bragged that they could afford to pay an enor-
mous sum for a theatre which is in direct
competition to them because by eliminating
this competition they can control the situation
and thus bring down the price of film rental
that they would pay an exchange and that by
this reduction they could in a short time get
back the money they paid for the competing
theatre and have paid for it with the pro-
ducer's and exchange's money.
"I am of the opinion that if the exhibitors
persist in their present attitude it can result
in only one thing — that the Independent pro-
ducers and exchangemen will have to join
forces and either acquire or build theatres in
direct competition to those exhibitors who do
not realize that they must pay a reasonable
price for the pictures which they secure and
which they must have to keep their theatres
open."
COLUMBIA
PICTURES'
(SCOLUMBIA^
6 WALDORF'S
6PERFECTI0Ny
GET THAT
DATE JET TO-DAY
COLUMBIA PICTURES"
Page '32
Exhibitors Trade Review
Hoffman Reports Tiffany Features Calif opictures, Inc., to
Will Excel Previous Records Produce Rayart Serial
M. H.1 Hoffman, Vice-President of Tif-
fany Productions is returning East from
Los Angeles where he has been for the
past three weeks supervising the produc-
ing Schedule of the Big Twelve for the
coming season. On his way to New York
Mr. Hoffman will stop at the principal
key cities to visit the independent ex-
changes for the sale of Tiffany franchises
for the season of 1925-1926.
"After viewing the first production made
of the series of twelve based on books and
stories of world-famed authors I can safely'
W.R.AY JOHNSTON
presents
A HARRY J.BBOWN PRODUCTION
REED
-HOWES
THE SNOB
BUSTER"
iPftJi GLORIA GRAY-WILFRED LUCA5
and MAX ASHERj
DIRECTED BY ALBERT ROGELL
W. RAY JOHNSTON
presents
A DELL HENDERSON
PRODUCTION
featuring
GEORGE
LARKIN
QUICK CHANGE
f ROM THE STORV BY A E .ULLMAN m'SHORT STORIES
RAYART PICTURES
CORPORATION
723 Seventh AvenucNewYork. ,
foreign Distributors
R1CHMOUNT PICTURES./**.
predict that the Tiffany franchises will es-
tablish the exchange handling it on a par
with the best national exchanges," said
Mr. Hoffman.
"At last the independent exchanges will
not be obliged to distribute the so-called
orphan pictures as they will have as good
as anything produced at live and let live
prices," continued Mr. Hoffman.
"I want to ask the independent ex-
changes," concluded Mr. Hoffman, "not to
buy everything in sight or make any prom-
ises until they have had an opportunity to
examine the Tiffany product. I feel con-
fident that Tiffany productions will be in
the van of greater and better independent
productions for the coming year and start
that era of prosperity for the independent
producer and distributor that is surely in
the cards for the coming year."
Among the Tiffany's big Twelve that
are to be the sensation of the Independent
market are "Lightning" by Zane Grey;
"The Lodge in the Wilderness," by Sir
Gilbert Parker; "Souls for Sables" (sug-
gested by Garland & Co.) by David Gra-
ham Phillips ; "Morganson's Finish" by
Jack London; "The Travis Coup" by Ar-
thur Stringer; "Tale of a Vanishing Peo-
ple" by Rex Beach; "The Wrong Coat" by
Harold McGrath; "The Dumb Head" by
Rupert Hughes; "The Luck Serum" by
Gouverneur Morris and "The Life of a
Woman" by De Maupassant.
Richard Holt Loaned to Co-Star
Ann Little
According to contracts announced last
week at the Rayart offices, the Califopictures,
Inc., of which Thomas D. Van Osten is
President, are to produce the new Rayart
serial, "Secret Service Sanders," and not the
Independent Exhibitor Pictures, Inc., as pre-
viously announced by Rayart.
This will be in fifteen episodes from a
story from the pen of Robert Dillon, author
of many of the screen's best serial plays.
The direction is in the hands of Duke
Worne, who has directed numerous serials
for Ben Wilson and for Universal Pictures.
Richard Holt, recently featured in a series
of fast action dramas by Gerson Pictures,
has been loaned by that comapny to Mr.
Worne for the Rayart serial. Ann Little,
charming heroine of many serial plays, will
be co-starred in the new chapter play.
W. Ray Johnston, head of the Rayart Pic-
tures Corporation, states that he finds the
serial market on the upgrade again and this
statement seems to be borne out by the fact
that within three weeks after the announce-
ment that "Secret Service Sanders" had gone
into production, sixty-eight per cent of the
United States territory had been disposed of
and considerable of the foreign market as
well. Universal Pictures Corporation have
secured the South American and Far Eastern
rights on this new serial
Chadwick to Spend $250,000 in
National Publicity Campaign
The latest evidence of unusual activity in
the ranks of the Independent producers
comes from the offices of the Chadwick Pic-
tures Corporation where, it is announced, a
contract for magazine advertising involving
over a quarter of a million dollars and cov-
ering a circulation in excess of ten millions,
was consummated last week.
This is probably the largest individual ad-
vertising contract ever made in the motion
picture industry between a single producer
and publisher.
.There is a lot more to the proposition
than the mere fact that a vast amount of
lineage will be used as the very latest theo-
ries in exhibitor exploitation are linked up
closely with the campaign. Thirteen publica-
tions, known in advertising circles as "The
Newsstand Group" will carry advertising in
each issue on Chadwick Pictures. The maga-
zines listed in this group include: Action
Stories, The Adventure Magazine, Novel-
ties, Ace High, Ranch Romances, Black
Mask, Live Stories, Snappy Stories, Telling
Tales, Breezy Stories, Saucy Stories, Young's
Magazine Droll Stories and others.
The Chadwick tie-up with these popular
magazines further provides that each of the
magazines will carry Actionized versions of
the photoplays and that an action scene from
the productions shall appear as the colored
cover.
To further tie up with the exhibitor, Chad-
wick Pictures Corporation is preparing at-
tractive lithographic display posters that will
not only be provided to every newsstand
handling these publications, which includes
98% of all the stands in the U. S. and the
posters will also be furnished to exhibitors.
The first star series to be published in this
method will be the George Walsh pictures,
the first one, "American Pluck," now being
completed and the magazine tie-up perfected.
In addition to this National Advertising
the Chadwick Pictures Corporation is en-
larging every department of its organization
to amplify the various activities entailed by
the increased volume of production called
for during the coming season.
Weiss Brothers Receive First
Print of "Reckless Courage"
Weiss Brothers' Artclass Pictures Cor-
poration received the first print of "Reckless
Courage," the initial offering in the 1925-26
series of five reel action-stunt features star-
ring Buddy Roosevelt, early this week, ac-
cording to an announcement by Louis Weiss,
managing Artclass executive.
The picture was directed by Tom Gibson
from a sCory by Victor Roberts and a seen
ario by Betty Burbridge and according to
Artclass officials sets a new high mark for
this class of fast moving, stunt entertain-
ment.
Airplanes, automobiles and rough riding
all play a big part in creating the numerous
thrills and novelty action-situations with
which "Reckless Courage" is replete, and
many features are included in the develop-
ment of its story not usually presented in
this type of picture.
The cast, also, is in its entirety of estab-
lished reputation and includes, besides Buddy
Roosevelt, such well known players as J. C.
Fowler, Helen Foster, W. A. Mcllwain,
Jay Morlev. Jack O'Brien. N. E. (Shorty)
Hendr'x, Merrill McCormick, Eddie Barry,
Princess Neola, the noted Tuscarora Indian
actress, and Robert Burns.
April 25, 1925
Page 33
PRODUCTION HIGHLIGHTS
LEFTY FLYNN and Harry Garson,
star and producer of Globe Productions
now at work on "Speed Wild," a comedy
drama by H. H. Van Loan for F. B. O.,
will shortly begin work on his fifth pro-
duction for the distributing organization.
It will be Gerald Beaumont's Red Book
story, "High and Handsome" in which
Lefty will portray the role of a romantic
"harness bull," otherwise a detective in
citizen's clothes.
* * *
SALLY RAND, the new De Mille find
who appeared in "The Golden Bed" and
"The Dressmaker from Paris" has been
engaged by Jesse Goldburg of Independent
Productions to appear opposite Bob Custer
in "The Texas Bearcat," soon to be re-
leased by Film Booking Offices. Miss
Rand is a recruit from big time vaudeville
where she was known as Billie Beck.
* * *
JAMES LEO MEEHAN, the director,
is spending two weeks at Catalina working
on the continuity of "Her Father's Daugh-
ter" the widely read novel by the late
Gene Stratton-Porter, Meehan's mother-
in-law. Work will shortly start at the
F. B. O. Studios in Hollywood where
Mr. Meehan will establish production head-
quarters.
* * *
"STEEL OF THE ROYAL
MOUNTED" depicts the experiences of a
city bred American who, tiring of the
gayeties of urban society, enlists in the
Northwest Mounted Police. Not the least
of his adventures is one in which a girl's
heart figures, for the story contains an ap-
pealing romance as well as abundant
thrills. It's a Vitagraph picture.
* * *
PATSY RUTH MILLER has been
maintaining a rigid schedule of physical
training in order to fit herself for the
various climbing stunts she is required to
perform in the title role of Universal's,
"Lorraine of the Lions."
RICARDO CORTEZ will initiate a new
type of screen lover described as the
"subtle wooer" in his leading male role of
Paramount's, "In the Name of Love," di-
rected by Howard Higgin.
* * *
BETTY BLYTHE and Carlyle Black-
well were honor guests at a dinner given
by officials of the UFA Studios, in Berlin,
where Miss Blythe is now playing the
title role in the picturization of Sir Henry
Rider Haggard's, "She."
* * *
EIMER CLIFTON is rapidly editing
the one hundred thousand feet of film
which he and Penrod shot on their recent
world tour. The world may soon see some
wonderful photography and unique back-
grounds which the producer of "Down
to the Sea in Ships," has secured. In the
meantime, Mr. Clifton is also preparing
for the shooting of "Cattle," screen rights
having been purchased by him recently.
MYRTLE STEDMAN, who is playing
a role in "Chickie," down Miami way.
discovered Fritzi Sheff playing in a local
cabaret. There resulted a great reunion
as neither had seen each other since they
appeared together in "The Pretty Mrs.
Smith," some few years ago. "Link" Sted-
man got the news from his mother in a
telegram.
Here we have Snitz Edwards in a sterling
character role from "The Phantom of the
Opera," a coming Universal super-special.
GEORGE O'HARA and Albert Vaughn,
whose engagement was recently announced,
are busy on Episode Six of the new H.
C. Witwer "The Pacemakers" series for
F. B. O.
* * h.-
LORRAINE EASON and Peggy Shaw
have been added to the cast of "Sporting
Grit," Richard Talmadge's current vehicle
now in production.
* * *
DOROTHY MACKAIL bobbed her
hair for the title role in First National's
"Chickie" now being made in New York.
Knowing her mother's fondness for her
long tresses, she wrapped them carefully
and set them home. Mrs. Mackail is still
wondering what good they are in a card-
board box when they should be fastened to
her pride and joy, Dorothy.
* *
MARY PICKFORD is wondering what
she will do with a rolling pin which
friend husband presented to her early last
week, and Doug is trying to figure out how
to make a wooden chopping bowl serve as
a hat. The occasion for these unique gifts
was the wooden we'dding of this distin-
guished pair.
* * *
"LITTLE ANNIE ROONEY," living
up to its good Irish name, starts in a fight
and ends in a fight. Mary Pickford's new
screen play, which marks her return to
ragamuffin parts, entered production this
week with a battle royal, staged between
two rival gangs of East Side urchins. One
gang is led by "Little Annie." The other
by a tough boy rival. There is only one
girl in the picture — but what a girl!
* * *
DOUGLAS FAIRBANKS' new pro-
duction, "Don Q," is nearly completed.
Fairbanks and Donald Crisp, his director,
have taken tremendous care to make the
story a true picture of Spanish life in every
particular and some of the sets reproduce
with amazing fidelity the actual locations
in Seville where the action is supposed to
take place.
HARRY LANGDON during the week
of April 5th enjoyed the unique distinction
of playing two Broadway first-run theatres
day and date in the same Mack Sennelt
comedy. The comedy is the latest Harry
Langdon release, "Remember When," and
the theatres are the Criterion and Rivoli.
It is rare that a booking arrangement of
this kind is entered into, and attests strik-
ingly to the pulling power this comedy
star has at the box-office.
* * *
BEN WILSON, director and producer
of the F. B. O. series starring Yakima
Canutt, champion cowboy, came back from
location last week with the final shots on
on "White Thunder." "White Thunder" was
formerly called "The White Vaquero."
* * *
CORINNE GRIFFITH is contemplat-
ing a hurried visit to New York prior to
starting her new picture "Classified," for
First National release. "Modern Madness,"
Miss Griffith's latest picture is now
finished and will follow "Declasse" to the
silver sheet.
* * *
EDWIN CAREWE, First National pro-
ducer-director, will not let anything stand
in the way of progress when he begins a
picture. Carewe called his cast for work
on "The Lady Who Lied" yesterday. The
script had not been completed and was
still in the hands of the mimeograph com-
pany.
* * *
WILLIAM COLLIER. JR., now Div-
ing the role of the prodigal son in "The
Wanderer," was signed to a long term con-
tract with Paramount. For the role of the
prodigal son in "The Wanderer," Collier
was selected by Jesse L. Lasky after a
quest of three months during which time
more than one hundred aspirants were
consulted and fully two score tests taken.
Betty Compson is again seen as a bathing
beauty in "Eve's Secret," in which she is
co-starring with Jack Holt for Paramount.
Page 34
Exhibitors Trade Review
Two popular directors: Phil Rosen who entered the limelight with "Abraham
Lincoln" and is now directing Barbara LaMarr in "The White Monkey," and Bert
Ennis, director of publicity — both under banner of Sawyer-Lubin Productions, Inc.
JULANNE JOHNSTON completed
work on "The Prude's Fall," in which she
and Jane Novak are co-starred. Other
foreign offers have Julanne puzzled as to
whether or not she should return to
America. Cables of inquiry and advice are
passing back and forth at the moment.
* * *
GEORGE COWL and William Riley
Hatch were added to the cast of "Night
Life of New York" which Allan Dwan' is
producing for Paramount at the Long
Island studio. Dorothy Gish and Rod La
Rocque are featured.
$ ♦ $
LARRY EVANS, the novelist whose
writings are known both to the reading
and the picture-going public, will con-
tribute two stories to the output of B. P.
Schulberg Productions next season. These
will be "The Aristocrat," originally pub-
lished in Hearst's International, and "The
Worst Woman," a story written directly
for the screen.
"THE FACE ON THE AIR," Evelyn
Brent's next F. B. O. picture, work on
which started deals extensively and in-
tensively with that latest and most absorb-
ing science, the radio. J. Grubb Alexander,
who wrote the story, is a radio fan who
has reached the "violent" stage; and he
knows whereof he wrote.
HUNT STOMBERG completed the ac-
tual filming of his most recent personally
supervised production. "The Romance of
an Actress," at the Hollywood studios.
An all star cast is featured and comprises
Elaine Hammerstein, Theodore Von Eltz,
John Sainpolis, Stuart Holmes, Charles
Murray, Derles Purdue and Pat Hardigan.
* * *
LARRY SEMON has started on his
next comedy for Educational release. Dor-
othy Dwan (Mrs. Larry Semon) is play-
ing opposite the comedian in the new
production which is entitled "The Cloud-
hopper." The story concerns the adven-
tures of Larry and Dorothy in the clouds
among the airplanes and eagles.
* * *.
GLENN TRYON starts a new comedy
this week under the direction of James W.
Home, in which he plays the role of a fe-
male impersonator. This is the first time
that this screen star has portrayed a role
of this kind. The story relates the trials
of a young man who can win the girl but
can't win over the girl's father. So he ar-
ranges a unique vamping stunt to gain
the old man's favor. Fay Wry, James Fin-
layson, Jules Mendel and Noah Young will
head the supporting cast of this picture.
* * *
MACK SENNETT'S comedies for
Pathe will not run short of Bathing Beau-
ties this year. As one of the first signs
of Spring Mack Sennett last week began
selecting sweet bits of femininity to
brighten up the background of the pictures
he will produce for release by Pathe. The
girls so far selected include Lillian Knight,
Evelyn Francisco, Lois Boyd, Marion Mc-
Donald, Delia Peterson, Dolores Mendez,
Louise Loftus, Julia Duncan and Carol
Wines.
"THE HALF-WAY GIRL" has a plot
centering around the teeming life of the
Far East, chiefly Singapore. Because of
this Hudson has taken advantage of the
postponement of. production to have addi-
tional research and technical work made in
preparation for filming. Four of the First
National scenario staff attached to Hud-
son's units are engaged in this work. They
are Joseph Franklin Poland, Earl Snell,
Jack Jungmeyer and Raymond Harris.
ASSOCIATED EXHIBITORS an-
nounces that Henri Diamant Bergere will
produce "Lovers Island" with Hope Hamp-
ton in one of the leading roles of the pic-
ture. "Lovers Island" is a T. Howard
Kelley story that appeared in a recent issue
of the Smart Set Magazine.
HUNT STROMBERG is filling Holly-
wood stages with his companies these days,
owing to the fact that his contract with
Producers Distributing Corporation calls
for a big increase in his production output
this year.
* * *
CECIL B. DE MILLE signed a con-
tract with Mary O'Hara who is credited
with a record number of successful scen-
arios within the past two years. Miss O'-
Hara wrote the scripts for such successes
as "The Woman on the Jury," "Black
Oxen," "Trifling Women" and "The Age
of Desire." She will do three continuities
a year for the independent producer.
* * *
ELMER HARRIS well known play-
wright, scenarist and motion picture pro-
ducer, is the latest entertainment expert
to sign a contract with Cecil B. De Mille
under that producer's new plan of opera-
tion.
* * *
PRISCILLA DEAN'S personal appear-
ance tour with "A Cafe in Cairo" proved
so successful from the standpoint of both
exhibitor and public satisfaction that Pro-
ducers Distributing Corporation has now
made arrangements with Hunt Stromberg
to route Miss Dean back to the Coast in
a new personal appearance act with "The
Crimson Runner," her newest Hunt Strom-
berg production.
* * *
HARRY L. DECKER is working day
and night in the cutting room with "Silent
Sanderson," putting the final editorial
touches on this Kate Corbaley original,
which Producers Distributing Corporation
will immediately release.
KATHLEEN NORRIS, author of
"Rose of the World," which Warners are
picturizing as one of their Classics, writes
this firm that Patsy Ruth Miller fits her
idea of the heroine exactly and congrat-
ulates them upon their choice.
* * *
NILES WELCH may return to the
stage for one engagement after completing
the leading role in the Sam Saxe produc-
tion, "A Little Girl in a Big City." All of
which recalls the fact that on the West
Coast Niles created a sensation on the
stage in the lead opposite Doris Keane in
"Romance." He will continue to make
pictures while on the stage.
* * *
JULIANNE JOHNSTON left for Hol-
lywood to go to her home from which she
has been absent since leaving for Europe
over a year ago to make pictures over-
seas. Early in May she will begin work in
the female lead of a production in which
it is rumored, John Barrymore is to be
starred.
* * *
FIRST NATIONAL Productions com-
pleted the casting of Milton Sills' first
starring vehicle, "The Making of O'Mal-
ley." The supporting cast for Sills con-
sists of: Dorothy Mackaill who has just
finished work in "Chickie" for First Na-
tional: Claude King, who played an ex-
cellent Rudolph Solomon in Ethel Barry-
more's stage success, "Declasse," Helen
Rowland, Warner Richmond, Julia Hur-
ley, Thomas I. Carrigan, Charles Graham,
Allen Brander, Jack de Lacey, Blanche
Craig, T. Wignel Percyval and Charles
Craig.
MERVYN LE ROY, well known de-
visor and "Rag" man who worked with
Director Al Green and June Mathis in con-
cocting most of the laugh situations in
Colleen Moore's newest starring vehicle,
"Sally," has been signed by John E. Mc-
Cormick, Western Representative of First
National, under a long term contract.
April 25, 1925
Page 35
EISA's big new surprise package
Stories by America's greatest humorist — H. C. WITWER
Look at these
Wonderful Titles
"Welcome Granger"
"He Wio Gets Rapped"
"Merton of the Goofies"
"The Great Decide"
"The Fast Male"
"The Covered Flagon"
"Barbara Snitches"
Watch for the Others
The Very Zenith of
Speed — Romance— Adventure
Thrills and Young Love
SOY— WHAT A SERIES «
Look at the extraordinary titles on the left — New — Different — packed
with pep — a riot of glorious frolic and whirlwind fun — H. C. Witwer's
best stories to date — 12 cracker jack two reelers without competition any-
where— Hilarious College life — the razz of the campus — the thrill of
sports — the lure of young love — Boy this is A series you'll be proud to show
— house packers every one of the 12 — Book 'em now.
FILM BOOKING OFFICES
723 Seventh Ave., New York.
Exchanges Everywhere
Thematic music cue sheets available on ah our features
Page 36
Exhibitors Trade Review
News of Exhibitor Activities
Free Music For
Akron M. P. T. 0.
Theatre Owners Pass Resolutions
Commending Publisher for
Tax-Free Cue Sheets
Akron, O., April 15. — At the March meet-
ing of the Akron Motion Picture Theatre
Owners' Association, a resolution was
adopted commending the action of Waterson,
Berlin & Snyder, music publishers, for send-
ing their tax-free music to local exhibitors.
Recently communications have been sent
to picture producers, requesting them to cue
their pictures with as much untaxable music
as possible. The theatre owners of this dis-
trict went on record as being in favor of
doing everything possible to use only non-
taxable music on their programs. This or-
ganization embraces 22 theatres of the 26
houses in the city, which includes the larg-
est theatres.
The association announces the action was
taken "to get away from the high-handed
methods of the authors and composers."
* * *
"Pop" Linton To Build Again
Albany, April 13. — W. H. Linton, who lost
his new theatre in Utica, N. Y., last week by
fire, twelve days after it had been opened,
announced last week that he would rebuild at
once, and that he would have a new house
completed in time for opening next fall. Mr.
Linton is one of the old time exhibitors in
New York state, and is generally known as
"Pop'' Linton. He had taken a great deal of
pride in building the new house which was
known as the Olympic. The fire which de-
stroyed the theatre originated in an Italian
. restaurant next door.
Michael Arlen, famous writer of London's
smart life, is signed by Jesse L. Lasky
to write an original story for Poli Negri.
Former Salt Lake City Exhibitor
Faces Charges
Salt Lake City, Utah, April 14. — Ralph
Kreutzberger, former secretary and manager
of the American Theatre, is charged with em-
bezzlement in a complaint filed by the county
attorney.
The complaint alleges the former manager
took $400 belonging to the theatre company
and $900 worth of jewelry belonging to F. C.
Dahnken, and skipped to the Coast. It is said
Kreutzberger has been located and is to be
brought back here for trial.
President Albert E. Smith and John B. Rock, general manager, welcome Elsie
Ferguson to the protection of the Vitagraph eagle. She is being starred by Vita-
graph in "The Unknown Lover." The bronze statue is the Vitagraph employees'
gift to President Smith on the 28th anniversary of the pioneer organization.
Crandall Adds 10th
Theatre to Chain
Acquires Handsome Washington
House and Takes Step To
Enlarge Present Circuit
Washington, D. C, April 15. — Harry M.
Crandall, owning houses in the National
Capital and in Washington's vicinity as well
as the regional franchise for First National
Pictures, Inc., in the same territory, made
public the acquisition of the Home Theater,
located on C Street, between 12th and 13th,.
Northeast, as the tenth link in the chain of
CrandaH houses in the National Capital.
The purchase of the Home, one of the
handsomest of the Capital's smaller resi-
dential picture houses, marks but the first
step in a policy of expansion which Mr.
Crandall and his executive staff will put into
immediate operation. Since the opening of
the Tivoli Theatre, at Fourteenth Street and
Park Road, Northwest, one of the largest
and most beautiful theater edifices on the
Continent, the Crandall organization has
been quietly laying plans for the active ex-
tension of its interests not only into sections
of the city of Washington which give prom-
ise of future growth and development, but
also into additional nearby cities in which
the Crandall Circuit has not as yet any rep-
resentation.
Beside the addition of the Home Theatre
to the Crandall holdings, a site for a new
Northwest house to embody an auditorium
with a seating capacity of 1500, shops and
apartments has recently been purchased and
construction will begin at an early date.
Further plans for the immediate future
embrace new houses in Frederick, Maryland,
Alexandria, Va., and Baltimore, Md. The
Crandall wheel is not at present operating
in any of the cities named.
* * *
Cuts Admission to 10 Cents
Seattle, Wash., April 13.— John Danz has
reduced his prices at the Seattle Capitol to a
dime, for the summer months. He is the
first to go to summer prices in this locality.
Lone Bandit Gets $500
Seattle, Wash., April 14.— Thrusting a pis-
tol under the wire grating in the ticket win-
dow at 10 :45 in the morning, a bandit with
cap pulled low over his eyes, forced the
ticket seller at Carl Reiter's Orpheum
Theatre, Seattle, to hand over all the con-
tents of the cash drawer, between $300 and
$500. He got away on foot and was lost
in . the crowd before the alarm could be
given.
* * *
Exhibitor to Manage Park
Fort Wayne, Ind., April 14.— C. W. Elrod,
for the last two years a theatre manager for
the Hostettler Amusement Company, whose
Nebraska chain of houses was sold to Uni-
versal Pictures Corporation, has signed a
contract to manage River Gardens and an
amusement park here. The operation of a
park is not new to Mr. Elrod who for six
years operated Capitol Beach at Lincoln,
Nebraska, prior to entering the picture field.
April 25, 1925
Page 37
Royal Theatre Is
$30,000 Fire Loss
Ottawa, April 14. — The New Royal
Theatre, North Bay, Ontario, was visited by
serious fire early on the morning of April
5th, the interior of the attractive amusement
house being fireswept, other portions of the
structure being saved by the automatic
sprinkler system. The origin of the fire was
a mystery, although there is some conten-
tion that it started from a short circuit in
the vicinity of the projection room. When
the flames were discovered, John Blanchet,
the manager of the New Royal, was at his
summer residence at Trout Lake and he
quickly returned to the city. The balcony
was wrecked and a portion of the roof fell
in, the total loss being estimated at $30,000.
The theatre, which seats 1,100 people, is now
being reconstructed and it will likely re-open
in June.
❖ * #
Schwartz To Build
New House in Flushing
A. H. Schwartz will build a 2500-seat the-
atre and stores in Flushing, L. I.
The site is located on the main thorough-
fare, Jagger Avenue and Prospect Street.
This theatre will probably be one of the
finest located in this section of Long Island,
and will be operated by Mr. Schwartz per-
sonally, as part of his present chain of the-
atres.
i"'.','.^ -V ■ % % sK
Robb and Rowley Add Three
Theatres to Texas Chain
El Paso, Tex., April 15. — Robb and Row-
ley, chain of theatres, announce the acquisi-
tion of the three theatres at San Angelo,
Texas, which gives them absolute control of
this town.
The chain of theatres now consists of the
ten following towns : San Angelo, El Paso,
Big Springs, Sweetwater, McKinney, Bon-
ham, Fort Worth, Laredo, Ennis, and Dur-
ant, Oklahoma. Other deals are pending.
Jinx Follows Exhibitor
Tacoma, Wash., April 15. — The jinx — that
spectre of ill luck and kin to Satan himself,
has been following Harold Burns, manager
of the Colonial theatre. Burns seems unable
to throw off the monster that has clung to
him for some time.
He first was beset by a number of little
things that are apt to upset house managers,
and then this was followed by a bigger one —
his organ broke down and he had to employ
workmen night and day to get it back into
shape. But the last one happened yesterday
when he fell, in coming down from a ladder,
and fractured his left arm.
He was on the job an hour later, how-
ever, and went along hitting on all three
just as though nothing had happened — well,
not exactly like nothing, for a broken arm,
all bandaged up and held in place by splin-
ters keeps one from doing a lot of things
the manager of a theatre has to look after.
Masked Men Stage Second Hold-
Up in Pacific Coast Theatre
Everett, Wash., April 14.. — Staging a feat
similar to that of two months ago, two
masked bandits held up and robbed Everett
theatre officials over the Orpheum Theatre
Sunday night, escaping the rear way while
the police officer engaged to guard the of-
ficials walked away, having been dismissed at
the foot of the front stairway. The bandits
obtained between $300 and $400.
The house is managed by Duncan Inver-
arity. In the previous holdup, the theatre
lost $600.
Spokane Theatre Merger
"Sews Up" First-Run Films
Spokane, Wash., April 15. — The Spokane
Theatres, Inc., is the name of the new com-
pany under which the interests of the Lib-
erty, Casino and Class A theatres have been
merged. It's a, $300,000 corporation, headed
by Ray Grombacher, president, and "sews
up" first-run films for Spokane.
The merging of the three theatres gives
the new corporation a buying power of 300
pictures, which its officers claim "is close to
half of the picture output of the industry."
The present contracts of the three houses in-
clude First National, Paramount, Metro-
Goldwyn-Mayer, Fox, United Artists and
Chadwick franchises.
Some figure, eh? She's Mary McAllister,
who has an important role in "The White
Maniton," a new Universal feature.
Los Angeles Nighthawks Find
Haven in Unique Film House
That "Packs 'Em In"
(Special dispatch to ExHiriTsns Trace Remew)
Los Angeles, Calif., April 15. — This city
now has its first all-night film theatre and
can make the boast the silver screen is never
dark in the country's film capital. The
homeless, belated and the nighthawks have
now a haven they appreciate as is shown by
the attendance daily registered at the Lark
Theatre which nightly "packs 'em in."
C. H. Drane, a live exhibitor and manager
of the Lark, deserves all the credit. The
idea is all his own. While other theatre
owners have been content to lock their doors
and count up receipts at midnight, it re-
mained for Drane to meet the demand for
longer programs. And thus the All-Night
film idea was born. Huge signs across the
front of the Lark now announce : "We Never
Close" and "We Cater To Ladies and
Family Trade." In addition he makes a spe-
cial appeal to those staying out late at night,
others waiting for late trains, "fathers that-
must stay out all night with sick friends"
and those who "can't sleep during the wee
hours of the morning."
The Drane idea has met with such popular
approval that the house, while limited to a
seating capacity of only 250, always is packed
New York Exhibitors
Abandon Convention
Albany, April 13. — There will be no state
convention this year of exhibitors in New
York state, on account of the fact that the
state has been divided into three zone com-
mittees. Announcement to this effect was
made the past week at the headquarters of
the state association, which is now located
in Albany. Zone committees are functioning
in New York, Albany and Buffalo, and at
these meetings there is generally a large at-
tendance of exhibitors.
The next meeting of the Albany Zone Com-
mittee will be held the fore part of May.
At that time new by-laws will be adopted
and there will be a general discussion on the
policies of the various exchanges located in
Albany.
* * #
Birmingham to Have Another
Fine Suburban House
Birmingham, Ala., April 15. — Contracts
are being let by the Marvin Wise Theatres
Company for the building of Birmingham's
finest suburban theatre, which will be open
to the public at 3207 Bessemer Boulevard, on
July first, according to an announcement by
R. M. Kennedy, manager.
This company now operates the Capital,
Odeon, Royal, Woodlawn, East Lake and
West End Theatres. The new house is to
cost $30,000 and will be known as the Cen-
tral Park Family Theatre. Plans call for an
auditorium to seat four hundred people and
Mr. Kennedy stated that the building will be
rushed to completion as rapidly as possible.
Grover Wise, who is manager of the West
End Theatre, will have charge of the Central
Park House as well. According to the an-
nouncement this will be one of the prettiest
little suburban houses in the South.
to the doors, even in the early morning
hours when Los Angeles early risers wonder
where the crowds come from.
AUDIENCES VARIED
The audiences are cross-sections of night
life in the cosmopolitan city. Seated in the
narrow rows of chairs are representatives of
all of the types and races that make up the
metropolis — all responding to the common
lure of the celluloid drama — either that, or
finding it a convenient haven of rest when
there is no other place to flop for the night.
For the sleepy ones, however, there is not
much rest. A special officer in uniform,
whose combined office is that of night man-
ager and guardian of the law, walks the
aisles at regular intervals and with gentle
taps and an occasional poke preserves the
peace and dignity of the house.
The pictures ? Well, they are not first run,
as might be expected, but they are the pick
of the second pickings. They are clearly
projected and the programs are of sufficient
length and variety to suit every taste. On
the morning of my visit the offering con-
sisted of an eight-reel feature, a five-reel
Western and five reels of comedy — for those
who cared to look at them. There's no limit
to the magnitude of the productions. D. W.
Griffith's "America" showed last week at 10
and 20 cents.
All-Might Theatre Proves a Success
Page 38
Exhibitors Trade Review
Public School Tie-Up
For "Janice Meredith"
Marion Davies in "Janice Meredith"
recently played to excellent business at
the Liberty Theatre in Youngstown,
Ohio, in consequence of a campaign
started by holding a special advance
showing for the superintendent of
schools, the principals and the teachers
of the public schools, and for represen-
tatives of the press.
Bookmarks were distributed by the
public library in all books put into cir-
culation, and an elaborate display of
stills and announcement cards were ex-
hibited on the bulletin boards. The
largest book store in the town was tied-
up for a window display featuring
copies of the historical romance by Paul
Leicester Ford, upon which the picture
is based. A perambulating book helped
to exploit the showing also. There was
a lobby display of flags and bunting. .
husual Lobby Display for
"Sea Hawk, 99 Brings Results
Spanish Galleon Cut-Out
Brings Business to the
Window Tie-Ups for
"Daddy" '
When "Daddy's Gone a-Hunting"
played at the Tower Theatre in St.
Paul, Minn., window displays featured
Dunhill pipes, pearl necklaces, hand
bags and traveling grips. All of these
displays were in prominent locations
and exhibited stills from the picture
mounted on artistic announcement
cards.
Few pictures presented in Philadel-
phia have been given such extensive ex-
ploitation as that which was devoted to
"The Sea Hawk," when this attraction,
which already had enjoyed 12 weeks of
showing in the higher priced theatres,
was presented for the entire week in
eleven of the popular priced motion pic-
ture theatres.
The Victoria, being the largest and
most prominent of the group of thea-
tres, did the bulk of the exploiting,
making a bigger display of their lobby
than ever before done for a picture
shown there.
Manager J. H. Cherry had the Stan-
ley Company scenic artists make him a
cut-out of a Spanish galleon, showing it
coming head on, and which reached to
a height of 22 feet. This was set up di-
rectly in the center and in front of the
theatre. At the bow of the ship, the
make-believe water was worked with a
small motor so as to give the impres-
sion that the water was rolling up
against the sides of the ship as she sped
along. To add realism to the scene, the
This Spanish Galleon Cut-Out, twenty-two feet in height, helped sell tickets for
First National's "The Sea Hawk" when it played the Victoria Theatre, Philadelphia.
sides and doors, as well as the entire
front of the box-office, were covered
with hand-painted cardboard represent-
ing the ocean with other boats dotting
it here and there.
Manager Cherry, who cooperated
with the Iris, Colonial and Great North-
ern, began his exploitation campaign
two weeks in advance by having trailers
run in each of the theatres in the Vic-
toria zone, which took in all the Stan-
ley theatres east of Broad street. He
also had displayed in the lobbies of
these theatres 8 by 10 sheets announc-
ing the date of the showing at the Vic-
toria. In addition to this, Cherry had a
float traversing the streets in. the terri-
tory embraced by the four above men-
tioned houses. The float was drawn by
the George B. Newton Coal Company's
prize winning team of gray horses. The
float represented a huge galleon and
was mounted on a coal wagon. Then
there was Bobby Calhoun, onetime fam-
ous ring gladiator of the Quaker City,
who takes great pride in his glass-
hooded Willys-Knight car, running all
about the city with streamers attached
to each side of his car.
In the West Philadelphia district,
where "The Sea Hawk" was shown at
the Imperial, Locust, Ambassador and
Leader, most of the exploitation was
done with window cards and sheets,
which were placed in every available
location. Ray Wolf, of the Locust, ar-
ranged a tie-up with the Media Drug
Store for a window display on the
book, the same thing being duplicated
for the Imperial at another store of the
drug company.
Laughter Insurance for
"Charley's Aunt"
All exploitation is grist that comes to
the showmanship mill of the Colony
Theatre, New York. The latest is an
announcement that the Insurance Un-
derwriters Auxiliary Service insists
that certain extra safety methods be
taken because of the crowds coming
to see "Charley's Aunt."
The first paragraph is in serious vein,
but this is followed up by suggestions
that if any patron laughs his head off
same should be immediately replaced
upon his shoulders. Also that if any
woman patron built on what is known
as "comfortable lines" should break a
corset string she should be charged
for seats on each side as well as the
one she originally occupied.
Page 39
IRE NEW YORK
Harold Bell Wricfht
1 Street
Th* Auditor's Forecast for 1 9X5
There is a thrill of HSe running through McCaH's
that stirs its readers. McCall's advertisers
participate in this enlivened interest
"THE verdict of the public is rhe only
real and logical bksi:. on which to
consider the advertising value of a
■ magazine.
The unprecedented demand for
McCaH's is the most conclusive pos-
sible proof of a maximum degree of
public acceptance
Harold Bell Wright, for the first
time in magazine hiit&ry, lias author-
ized McCall s to serialize his latest
novel. Harold Bell Wright knows
what the public wants; his immense
popularity rests upon tite same firm
ast dif
McCalls— the
the
ttcrence
real advertising value of magazines.
Wliat makes this difference?
The punch behind the page!
In the strength and variety of the.
appeal which the reading pages make
to the emotions, the sympathies, .the
aspirations, lies the deep-rooted grip
the magazine has upon its readers.
It is this intensive reader interest
that puts the punch behind the ad-
vertising pages of McCall'.--
THE W-CAIX OOMP\N-V.i3«v:50W«« 3
MAGAZINE
Over 2,000,000 Copies a Month
The full page spread, exploiting Harold Bell Wright, which appeared in the New
York Times on March 10 of this year. Principal Pictures was an inevitable gainer
by this ad since the name of the popular author is almost universally hooked up
with the .many film adaptations of his novels made by that company.
Exceptional Showmanship in
New F. B. O. Press Sheet
April 25, 1925
Principal Pictures
Setting a Fast Pace
Word was received from the New
York office of Irving Lesser, vice-presi-
dent of Principal Pictures, that half-a-
dozen nationwide tie-ups had been ar-
ranged for Harold Bell Wright's latest
picture, "The Re-Creation of Brian
Kent."
The concerns cooperating with Les-
ser's organization are all nationally
known, and include several that have
never before made use of the screen for
their own publicity purposes. The com-
panies that have signed with Lesser to
get behind "The Re-Creation of Brian
Kent," for their own benefit as well as
the good and welfare of the exhibitor,
are the Packard Motor Car Company,
Remington Typewriter Company, the
Dove Undergarments Company, Gilbert
& Co., manufacturers of the Birth-
flower rings ; John B. Stetson Hat Com-
pany and Boyce Motometer Company.
The tie-ups with these six enterpris-
ing manufacturers will bring assistance
to theatre owners from practically every
city, large and small, in the United
States and Canada.
In conjunction with their regular
advertising, the Principal Pictures Cor-
poration also went a step farther and
put over a big slam on the back page
of the New York Times. The picture,
reproduced here at the right, represents
a full page of the Times. This page
has become famous as the "McCall
Street," and any firm that is able to
become identified with its messages is
indeed fortunate. So that, when
Harold Bell Wright entered "McCall
Street," Principal Pictures was of
necessity taken right along.
Nat Rothstein and Les Jordan of
F. B. O. have originated a whale of an
exploitation aid in their new press
sheet on "Lilies of the Street," the big
showmanship photodrama which stars
Johnny Walker and Virginia Lee Cor-
bin.
The picture is by Mrs. Mary E.
Hamilton, New York's Policewoman,
and has received the endorsement of
Police Departments and officials all
over the country. This means, of
course, that the exhibitor showing the
film has ready made publicity through
these powerful tie-ups.
As stated in the press sheet there
will be strong influences in back of this
photodrama wherever it is exhibited.
Among others who have endorsed it
are governors, mayors, chiefs of police,
probation officers, Y. W. C. A.'s, educa-
tors, church dignitaries, judges, clubs,
Salvation Army, Child Welfare
Leagues and many other important or -
ganizations.
The press sheet offers everything
necessary to sell the picture to the pub-
lic of any town. There is a corking
good herald, a number of attention-
holding ballyhoo stunts, tie-up sugges-
tions galore, and ad copy, teaser lines,
and so on that will impress readers with
the production. The poster work is
also compelling in quality, and all in
all Messrs. Rothstein and Jordan have
to be credited with the finest press sheer.
F. B. O. has had since those on "In the
Name of the Law" and "Broken
Laws."
If exhibitors will make use of a
fraction of the material suggested
there can be no doubt that the result
will be reflected most favorably at the
box-office.
"Dollar Day" Matinees Pack
Tacoma Theatres
It is not often suburban exhibitors
can give a week-day matinee and get
away with it. However, Managers
Gorg Sauriol of the Orpheum and
R. R. Pratsch, of the Realart, in South
Tacoma, played a capacity business on
a week day recently, as their share of
the community's "Dollar Day" special.
The event was probably more thor-
oughly advertised than any thing of its
kind attempted in Tacoma has ever
been before. Merchants in the district
which is thickly settled, combined
forces for an eight-page color section
in a downtown leading daily paper.
Dollar specials were in every shop.
Out of town customers were notified
and South Tacoma on the famous Dol-
lar Day, looked like downtown on
Christmas Eve.
The theatre managers promptly ar-
ranged special matinee showings and
announced their readiness to entertain
the visiting shoppers for rest and re~
laxation before returning home.
Page 40 '
Trackless
Metro - Gold wyn
Exhibitors Trade Review
or rirst
Exploits
Product
METRO-GOLD WYN will inaugurate the
most intensive promotion drive in the
history of motion pictures for 1925 and
1926, and the first gun in its big campaign
is an exploitation stunt that for daring and
attention value will mark an epoch in the
career of the ballyhoo. Through the nego-
tiation of Major Edward Bowes, vice-pres-
ident of the Metro-Goldwyn Company, and
his two chiefs on public relations — Howard
Dietz and Eddie Bonns — the first trackless
transcontinental locomotive and pullman
train will begin its journey from New York
to Los Angeles, starting on May 1,
This train, which is shown in the pictures
attached, was built especially for Metro-
Goldwyn, purchased by Major Bowes, and
has just arrived in New York from its first
triumphant trial journey from Indianapolis,
under the pilotage of Eddie Bonns, director.
Since the "Metro-Goldwyn Special,"
left Indianapolis on Tuesday, March
31, the 100-horsepower motor train has
proved a sensation never paralleled in
showmanship annals.
Equipped with a complete locomotive,
tender, Pullman car with dining and •
sleeping accommodations for five per-
sons, and observation platform, Metro-
Goldwyn's Trackless Train has met
with a reception that indicates the na-
tional publicity accru'ng to Metro-
Goldwyn's product next season, which
the train is exploiting, will surpass all
that could be gained by any other ex-
isting advertising medium.
'"PHE Trackless Train is capable of a
4" speed of thirty miles an hour, with
the ingenious locomotive complete in
every detail and equipped with all nec-
essary safety devices for safe highway
transportation. The Pullman car, ac-
commodating five passengers, is lux-
uriously appointed, and is equipped with
kitchenette and buffet. It is lighted, heated
and ventilated electrically, has hot and cold
running water, and has radio equipment for
entertainment. It is capable of traveling
under its own power or being coupled with
the" locomotive.
The observation platform is one of the re-
markable innovations in motor transporta-
tion. It is furnished with lounge chairs and
permits of unobstructed scenic observation.
"Metro-Goldwyn Pictures" is lettered on
the front of the engine, and on the sides of
the tender and Pullman car, with spec'al at-
tention called to the company's 52 pictures.
This is also blazoned on the rear of the ob-
servation platform. The engineer of the
train wears Metro-Goldwyn insignia.
The crew carries an extensive supply of
advertising and exploitation material, includ-
ing Metro-Goldwyn buttons, used with ex-
traordinary effectiveness throughout the long
route.
Metro-Goldwyn's Trackless Train departed
from Indianapolis on the last day of March
after being host to Mayor Shank. On the
observation platform the Mayor was driven
about the town while motion pictures were
taken of the crowds that thronged around the
train on its whole route.
By HOWARD DIETZ
Director of Publicity and Advertising for
the Metro-Goldwym Organization
Along the route from Indianapolis to Day-
ton, Ohio, which was reached on the same
day, a continual line of people gathered to
marvel at the Trackless Train. In the
smaller towns telephone operators 'phoned
their subscribers announcing the coming of
Head on, the first trackless train. "The
Metro-Goldwyn Special" started out from
Indianapolis on its first transcontinental
trip, exploiting as it goes.
the "Metro-Goldwyn Special." Schools were
dismissed along the road in order that the
children might see this twentieth century
wonder.
'"PHE populace of Richmond, advised of the
approach of Metro-Goldwyn's Trackless
Train, turned out in such force that it was
necessary for four motorcycle policemen to
escort the train into the city, where crowds
lined the curb a half dozen deep.
At Dayton, a police escort met the "Metro-
Goldwyn Special" and escorted it around the
business section of the city, with the mobs
of people literally amazed at this phenomenon
of a train that moved without tracks.
The entire plant of the National Cash
Register Company suspended work for
twenty minutes, at a cost of $4000 to the
company, that the 6500 employees might see
this evidence of progressive business exploi-
tation. The National Cash Register firm took
motion picfures of the Trackless Train when
it was driven through the grounds of the
plant, with officials of the company guests
on the observation platform.
Metro-Goldwyn's Trackless Train left
Dayton on April 11, with the line of specta-
tors along the route to Cincinnati that had
marked its progress since it left Indianapolis.
At Hamilton,' Ohio, the town turned out for
the event, with city officials personally wait-
ing to welcome the "Special."
The Trackless Train reached Cincinnati at
five o'clock that day, when the streets were
crowded. Traffic laws forbid parades or
street advertising in the city, but special per-
mission was given the "Metro-Goldwyn
Special" to tour the principal streets of Cin-
cinnati the following morning, with the route
continuously lined by curious throngs.
THE "Metro-Goldwyn Special" returned to
Dayton that day, arriving in the' city at six
o'clock, and for two hours, attracted great
crowds to Loew's Dayton Theatre which had
previously advertised that the Trackless
Train would be exhibited in front of
the theatre.
"Left Natives Gasping for Breath"
Ernest Emerling, manager of Loew's
Dayton Theatre, stated in a wire to
New York that Metro-Goldwyn's
Trackless Train "had about left the
natives gasping for breath. Never be-
fore, of all the exploitation stunts that
have been pulled around this town, has
anything better than this been seen.
It is greater than a three-ring circus,
parade and all. When this train comes
down the middle of the street, smoke
coming out of the stack, whistle toot-
ing and bell ringing, they just about
fall out of their second story windows.
Down town the traffic was so thick it's
a wonder someone d dn't get run over.
Crowds on both sidewalks and street
traffic stopped. Ooh, baby, wotta stunt,
wotta stunt ! The crowd was so thick that
you could hardly pass the theatre. Oh. boy,
just like Barnum's circus!"
Entertains Governor Donahey
THE "METRO-GOLDWYN SPECIAL"
-■- reached Columbus, Ohio, April 3, on
schedule time, and calling at the executive
mansion of Governor Donahey Friday morn-
ing, drove him and a party of newspaper men
to the Capitol. This drive of two miles so
impressed Governor Donahey that for an-
other hour he was driven about the city, re-
sponding to the cheers from attendant crowds
b /• waving his hat from the observation plat-
form of the Trackless Train. The Governor
was photographed in the cab of the engine.
At Zanesville, Cambridge, other Ohio
towns, Wheeling, W. Va., and Washington,
Pa., the reception of Metro-Goldwyn's Track-
less Train was so sensational as to be impos-
sible of comparison with anything ever
known in showmanship. In every city along
the route, the "Metro-Goldwyn Special" has
crashed into the front page of every news-
paper for unprecedented national publicity.
Despite the mountainous country at this
part of the trip, Metro-Goldwyn's Trackless
April 25, 1925
Page 41
All aboard, and the Metro-Goldwyn engineer put his hand to the throttle (or maybe he stepped on the gas?), and then engine,
tender and parlor car began to move, albeit without the traditional cry of "Clear the Tracks!"
Train, weighing in all ten tons, experienced
no difficulty that might have necessitated un-
coupling at steep grades and sharp curves in
the mountains.
The "Metro-Goldwyn Special" entered
Pittsburgh at 12 o'clock April 7, its arrival
timed to conicide with the crowds that would
throng the streets. A conservative estimate
places it that more than 50,000 persons wit-
nessed the entrance of the Trackless Train
on the princ'pal business streets of the city.
The sidewalks were jammed by people.
In the afternoon the train traversed the
principal suburbs of Pittsburgh, with Ted
Snyder's clown jazz band from Loew's Al-
dine Theatre playing on the observation plat-
form.
The Trackless Train's coming 3000 mile
trip across the continent to the west coast
will establish Metro-Goldwyn pictures first
in the minds of millions of people who will
be directly reached by this astonishing
medium of exploitation.
Just before they
left, the crew
and passenger
list got together.
Eddie Bonns1(i
the exploitation
manager of the
Metro - Gold-
wyn Distribut-
ing Corporation,
is seen second
from the right.
31.iO.OSS Is
YOU kjO
ways r me —
i-lt J\i%€l1C It
IT DOESN'T take much "showmanship"
to sell a Harold Lloyd picture to the
public for one week, but when it is
played up so well that the attraction is good
enough for a second week in a city of only
112,000 people— only 130,000 with all im-
mediate suburbs counted in — it stands to
reason that some mighty effective exploita-
tion has been done for it. Wilmer and
Vincent's Capitol Theatre in Reading, Pa.,
seating almost 2,500 people, is far above the
average capacity for theatres in this part of
the state, and when "Hot Water" packed
them in, downstairs and balcony, matinee and
night shows, for a solid week, the "satura-
tion" point on this picture might reasonably
have thought to have been reached. It ran
two weeks, however.
TIES VP WITH GAS COMPANY
As a rule corporations have no hearts,
but Manager Joel A. Lev)-, of the Capitol,
bored into the shell of the Consumers' Gas
Company here and found that it has some
remarkably live material underneath its ar-
mor. For instance, U. J. Smith, who is a
sort of general publicity man, at once saw
the possibilities for effective advertising in
cooperating with Levy, when the latter skill-
fully showed him how it would mean big
business for both.
The Capitol publishes The Theatregoer,
an 8-page weekly, distributed free to patrons,
and its contents include a cross word puzzle.
An extra puzzle, working out an effec-
tive slogan for the special brand of gas-
operated hot-water heaters the company sells,
was put in the paper, and the gas company
gave a §125 hea+er of this type as the
special prize, in addition to the regular five
weekly prizes for x-word puzzlers. The
woman who won the prize lived on a street
without a gas line, and the company, by ex-
tending mains, to reach her house, soon
found it was getting a lot of new bus ness
frcm other folks on the same street.
"HOT WATER" DISPLAY
The company also gave the Capitol the
use of its two large display windows at
its Penn Square offices and stove store, in
the center of the city, for a week, free of
After you read this account of
how a Harold Lloyd picture played a
capacity two weeks in a 2,500 seat
theatre located in a town of only
112,000 inhabitants, you will not be
so susceptible to any "hard-luck"
stories of the also rans. J. A. Levy,
manager of the Capitol Theatre,
knew the business was there to be
gotten — therefore, he went out and
got it.
charge. Levy put a "hot-water" display book
in a shadow box, six feet square, in one of
the windows. A mechanical contrivance turned
the leaves of the book, two by four feet
in size, and filled with invitations to see
Harold Lloyd, at the Capitol and to use gas
hot-water fixtures.
In the other window was placed a "mystery
spigot," continuously pouring hot water, with
plenty of Harold Lloyd display posters, in
addition to furnishing the prize $125 hot-
water heater, the windows and doing all the
work, the gas company, in return for liberal
space in the theatre house . paper and the
privilege of advertising its hot-water heater
in the theatre lobby, placed a model bath-
room on the stage, showing while the orches-
tra was presenting its overture. The fix-
tures includes a shower cabinet, with an at-
tractive girl drawing back the curtain. In-
side stood a lifesize figure of Harold Lloyd,
fully clothed, with hot water pouring over
him all the time the curtain was up. An
ingenious contrivance made it appear that
the water was steaming hot.
EVERYBODY HAPPY
All of this cost Mr. Levy practically noth-
ing. The theatre was given enough adver-
tising to run the picture two weeks, and the
gas company apparently profited, because it
is going to give Levy another chance to use
its window? in the very near future, on the
same terms — free.
Page 42
Exhibitors Trade Review
You Appreciate
The Value of Posters
A strikingly beautiful poster which was
created to help sell seats for First Na-
tional's "Declasse," and has succeeded very
well in doing so.
Sally? in the
movies now.
Colfe&Fltioore
. SALLY
ItlCW HUGHES*' llttUMtOl a..<uc< * Wf5» £.«««
A lir&t national "picture
THIRST National is
issuing- an unusual
set of striking post-
ers that are sure to
command the atten-
tion of the passer-by
and to desire the feel-
ing of immediate tick-
et buying. ,
This paper stresses the
humor in "Sally," the
First National photoplay
in which Colleen and Leon
Errol scored so heavily.
More real showmanship in
this poster for First
National's "In Every
Woman's Life." The pull-
ing power of this one has
been thoroughly proven.
Drama was made the basis for this poster from Edwin
Carewe's production entitled "My Son." Nazimova starred
while Constance Bennett and Jack Pickford were in support.
One particular highlight of First National's "A Thief in
Paradise" was made the theme of a thrilling poster which
will seize and hold the passersby wherever displayed.
April 25, 1925
The <Bic[ Little Feature
Page 43
"George Friedrich Handel"
Fitzpatrick 2 reels
Here is a chronicle of the life of the great musi-
cian, Handel, in which his struggles to become an
artist in the face of his father's opposition are
vividly depicted.
This is another of the Famous Master
Series and in every way up to the high
standard set in former releases. There are
very few people who are not swayed by the
magic strains of music, and consequently
this vivid portrayal of the life of one of the
masters of melody, accompanied with selec-
tions from his immortal compositions, should
have wide appeal. Naturally the success of
the picture is largely dependent upon ap-
propriate musical accompaniment and would
not possess the same charm in a theatre
where the orchestra is mediocore or
negligible but with the proper musical setting
the effect is impressive and soul-stirring.
The story of Handel is a tragic one. Like
the poet Milton the closing days of his life
were passed in total blindness. Nor was the
path to fame strewn with flowers. His ar-
tistic genius manifested itself at an early age
and was given little encouragement by his
family. His father in fact deplored this God-
given gift and took every means to dissuade
the lad from succumbing to his natural incli-
nations. It was his> fond hope that the boy
would pursue the study of law, expressing
the wish that he would rather see him the
world's worst lawyer than the best musician.
But genius such as Handel possessed cannot
be smothered, and in spite of all this parental
prejudice he attained a position in the mus-
ical firmament superior to any man of his
day and a place in the esoteric circle of the
truly great.
The film pictorially as well as dramatically
is unusually appealing, and is especially ap-
propriate in a high class house where the
musicians are capable of doing justice to the
score, and where the tastes of the patrons are
more or less discriminating. The film
is a true artistic treat.
"Getting Trimmed"
Universal
2 reels
This one starts off with Wanda Wiley as the
proprietress of a barber shop. She is the whole
works, — barber, bootblack and manicurist. The
scene shifts and discouraged with her work, she
takes a job at a lunch counter as a dispenser of
ham and eggs.
This is by far the best vehicle with which
Century has supplied Wanda Wiley in a
long while. Given a film that has numerous
humorous situations, Miss Wiley proves she
is one of the best comediennes on the screen.
In the beginning we see her as a busy barber,
where she does everything imaginable and
does everything wrong. Deciding that she is
a "flop" at this barber game, she takes a posi-
tion in a lunch room, but a truck runs amuck
and carries the counter throngh crowded
thoroughfares and alleys. While most of the
comedy is of the slap-stick variety, most of
the gags are so genuinely funny, that "Get-
ting Trimmed" is bound to meet with favor
and appeal to any type of audience. You
can't possibly go wrong in booking this one.
'Don't Pinch"
Educational
2 reels
This one has to do with a bank robber, a kid-
napped boy in a Buster Brown outfit, a costume
ball and a police court. It is quite a melee and
there is some hectic action.
Bobby Vernon is the leading player in
this fast-moving Educational comedy. It
SHORT SUBJECTS REVIEWED
IN THIS ISSUE
Beauty Spots (Pathe)
Black Gold Bricks (Universal)
Dome Doctor, The (Educational)
Don't Pinch (Educational)
Felix Gets His Fill (Winkler)
Getting Trimmed (Century)
George Friedrich Handel
(Fitzpatrick)
Hair Cartoon (Red Seal)
Housing Shortage. The (Pathe)
Inkwell Song Car-Tune
(Red Seal)
Loaded Dice ( Universal)
Where the Waters Divide (Fox)
moves at a fast pace and some of the situa-
tions are so ludicrous that they are bound
to bring forth' a laugh. Bobby starts out
with good enough intentions for "Help Your
Neighbor Week," but unfortunately his mo-
tives are misdirected. He sees two men
grappling for possession of a black bag,
and he rushes to the assistance of the smal-
ler man who is holding the bag, knocks out
his aggressor and helps the other into his
waiting car. It turns out that he has assisted
a bank robber to make his get-away and in
consideration of this service he is presented
with a thousand dollars in new, crisp bills.
The man he has attacked turns out to be a
detective and he points out Bobby who is
standing by with a roll of bills in his hand as
an accomplice. A hot chase follows and the
comedy from then on is speedy and laugh-
able. You will make no mistake in book-
ing "Don't Pinch."
"Inkwell Song Car-Tune"
Red Seal 1 reel
Here is something different. Most every-
one is familiar with the "Out of the Ink-
well" cartoons in which the impish clown
Ko-Ko figures so prominently. But in this
release Max Fleisher has hit upon some-
thing altogether new. He has arranged the
old folk song "Suwanee River" to a correct
musical tempo which the orchestra follows
jOFieKQuse^of^ Fin A I UR-r
s CO
"It's very wonderful" says Miss
Harriette Underhill, writing in the
N. Y. Herald-Tribune, after seeing
and hearing "Swanee River," the first
Ko-Ko Song Cartune at "Roxy's"
Capitol Theatre, Sunday night.
1600 B'way f I
Edwin Miles Fadman, Pres.
and which is graphically represented on the
screen in a novel and amusing way.
Ko-Ko calls a quarette from the ink bottle,
and they gather around in approved fashion
to render Suwanee River. The clown wields
the baton.
The words are flashed on the screen, and
a pickaninny hops from one to the other
shewing just how long each note should be
held. The entire production is good for a
laugh, and will appeal to the fans as a
good novelty.
In the end the five cartoon clowns leap
back into the inkwell and are corked up again
until their next appearance.
The reel is distinctly a novelty, and is cer-
tain to prove interesting and amusing to any
audience. Once more we are obliged to doff
our critical chapeau to Mr. Fleisher, for he
has performed the great achievement of
creating something new and diverting. This
release should have a pleasant effect upon
the box-office window.
"The Housing Shortage"
Pathe
1 reel
The prolific and ingenious Paul Terry
has turned the trick once more. This is one
of the best products that has come from his
magic pen in a long while, which is another
way of saying that it is entertainment par ex-
cellence, for his cartoons are all very good.
The cat and mouse run a hotel for hens
who are anxious to lay eggs. There are no
accommodations when one particularly ma-
jestic hen appears. Annoyed and in despera-
tion she tries a man's hotel without success so
she finally settles down peacefully in a far-
mer's whiskers and lays to her hearts's con-
tent.
It has entertainment value that is sure fire,
and is bound to please any spectator.
'Where the Waters Divide"
Fox
1 reel
For sheer natural beauty and picturesque-
ness, it would be difficult to surpass this de-
lightful scenic novelty. The camera has re-
produced the marvellous beauties of Sas-
katchewan and environs, — the snow-clad
mountain peaks, the rolling waters that flow
on into the ocean, tumbling waterfalls and
winding rivulets, — it is all very beautiful and
inspiring. The title writer who handled this
subject has done his work exceedingly well,
for there is a rhythmical swing to the cap-
tions that is almost poetic. This is one of
the finest scenic reels we have viewed in
many a moon, and it should find a welcome
place on any program.
"Loaded Dice"
Universal
2 reels
"Dice" Alden, a gambler, who plays square
and seldom loses, licks a couple of cheating
gamblers and battles his way out of a border
saloon. Alden rides across the border, and
takes a room in Mary Bole's house. Mary
is the daughter of a once prosperous rancher.
Fred Kendrick, a neighbor, has Mary's
entry for the county sweepstake race shod
badly. Alden tells him this, and Kendrick
resents it. They battle, and Alden licks him.
Meanwhile, Mary's father borrows $500
on his property which he soon loses at cards.
Returning home, he steals his daughter's sav-
Page 44
ings, and makes another attempt to win.
Alden suspects what is to happen, and rides
to the gambling resort. He enters the game
and breaks it after an hour of careful play-
ing.
On the way back he is attacked and robbed.
Making his way home, he is suspected by
Mary, but pleads innocent, then rides away
across the border. Mary's father confesses.
She rides to see Alden, and he enters the
race.
After a hard ride, he wins, saves the ranch,
and Mary confesses her love for him.
There is action galore, plenty of fast rid-
ing and not a little suspense in this two-reel
Mustang Western. Edmund Cobb acquits
himself creditably as "Dice" Alden and the
rest of the cast is more than acceptable.
"Loaded Dice" is an entertaining thriller.
* * *
"Black Gold Bricks"
Universal 1 reel
Neely, sent to pay the rent, falls for an
oil salesman's glib line, but Bert saves the
day by stealing his master's wallet so he
can't purchase the stock. A dog runs away
with the wallet, which is recovered only
after a long chase over land and through
water.
The oil salesman tries to interest Alice in
his proposition, but she throws him out of
the house, time after time. Neely again falls
for the sales talk, and gets beaten up by
Alice, who orders Bert to throw all Neely's
oil samples in the sink. While her husband
is burying all his worthless shares, his pick
strikes the buried waste pipe, and up squirts
a gusher. The gusher's source is discovered,
however, and Neely swears off buying oil
again.
This is a pleasing little comedy, with cer-
tain situations that are bound to raise a
laugh. Neely Edwards and Bert Roach are
a good comedy team, and their clowning in
this release is especially amusing. It is a
good buy for any house.
* * *
"Hair Cartoon"
Red Seal 300 feet
In issue LL of the Animated Hair cartoon
series, Marcus, the cartoonist of the New
York Times, instead of taking prominent
figures in contemporary public life, and con-
verting them into someone else, concerns
himself with a few well-known characters
who are creations of his brother cartoon-
ists. By a few deft strokes of the pen we
see Mr. and Mrs. Briggs, Polly and Her
Pals, Abie the Agent and Mr. Jinks. These
Hair Cartoons are ingenious, and there is no
good reason why they should not prove in-
teresting as a filler, especially where a long
feature picture is on the program.
* .* *
"The Dome Doctor"
Educational 2 reels
Larry Semon is a good comedian when he
has an appropriate vehicle, but "The Dome
Doctor" is indeed a feeble gesture. There is
in this film the wildest and most inane aggre-
gation of ancient slap-stick gags that have
been assembled in a long while. The sub-
titles are strained and pointless, although it
is evident that the title writer made a des-
perate effort to force a laugh without any
manifest success. The film is entirely lack-
ing in anything even faintly suggestive of a
story; it is just a string of gags for the
most part time-worn and mirthless. We
would not bet too heavily on this one, al-
though the name of Larry Semon may help
to put it over.
* * *
"Felix Gets His Fill"
Winkler lreel
Our old friend Felix, the Cartoon Cat,
visits the country of chicken, corn pone and
mammy songs in this production, and
his antics will not fail to please onlookers.
One of the Century Follies girls who has
up to the present escaped the critical eye
of Flo Ziegfeld. Century comedies are
released through Universal.
At the suggestion of an Aunt Jemima sort
of person who speaks to him from out a
billboard, Felix decides to go to the land of
cotton where there are plenty of good things
to eat.
Walking the ties he arrives, and sees
chicken dinners advertised to be exchanged
for cotton. He picks his share including
the tail from a cotton-tail rabbit and the
white hair and whiskers of a sleeping
Uncle Tom. The uncle awakes in time
to pursue Felix, and is in turn chased by
an alligator. Felix lures the alligator to
destruction with a ukelele, saves Uncle
and is rewarded by the chicken dinner he
has craved.
3R- %
"Beauty Spots"
Pathe-Grantland Rice 1 reel
Beginning with a shot of a dictionary
opened to the page where beauty is defined,
this interesting short proceeds to depict vari-
ous examples of the beauty of motion.
There are swans in action, diving scenes,
swimming, sailing, skating, dancing — both
ball room and aesthetic — and several other
action sequences all of which show grace
and beauty.
Particularly effective are the shots of the
girl who executes an interpretative dance
along the sea sands ; the bird like sail boats
skimming along through a blue sea with a
blue sky fcr background, and the execution of
dance steps by a couple who demonstrate
their skill as ice skaters.
The film is well named as it certainly does
show the beauty of the various sorts of
motion depicted.
& * *
Mack Sennett Plans Big Comedy
Output for Pathe
The forthcoming season will see a con-
tinuation of the Pathe-Mack Sennett al-
liance which has been maintained un-
broken for the past several years. This
producer and distributor affiliation is one
which has been responsible for some of
the outstanding two-reel comedy successes
of the past few years as well as for the
rise of some of the leading comedians and
Exhibitors Trade Review
comediennes in the field today, including
such names as Harry Langdon, Ben Turpin,
Alice Day, Ralph Graves, Madeline Hur-
lock, Natalie Kingston, and others.
"The greatest advance in comedy pro-
ductions for the past year," states Mr. Sen-
nett, "seems to have been in the quality of
the stories.
"We at our studio firmly believe that the
basic foundation of a two-reel comedy is
the story, just as this is true with drama.
And we are working along these lines in
our product for the coming season which
Pathe will distribute.
"A five-reel story boiled down to two
reels is what we are striving for in our
comedies," continued Mr. Sennett.
"And with the stressing the story element
a change is taking place in the type of
comedian now in popular favor.
"The trick mustache and 'muff are fast
disappearing. They are no longer necessary
to create laughs. Funny situations are
created now to get laughs — not funny make-
ups. There will always be grotesque
comedians, no doubt, but a real story needs
more or less real characters — believable peo-
ple. Especially does the romantic theme
need a believable boy and girl.
"Good gags are the prayer of the comedy
producer. Good gags are as necessary to a
short comedy as the negative on which it
is photographed," says Mack Sennett.
"Story, gags and believable people are the
fundamentals of the new type of two-reel
comedy.
"As shown by a recent canvass of the
country, the short comedy is settling de-
finitely into place on the programme of every
first run and neighborhood theatre. The
public is becoming discriminating in its
selection of motion picture entertainment,
and insists upon the comic relief afforded
by the two-reeler."
# * *
"Playing the Ponies"
G. S. Goodman, Electric Theatre Supply
Co., Inc., of Philadelphia, has contracted for
"Playing The Ponies," a series of two reel
dramas of the turf, released by Arrow Pic-
tures Corporation.
Negotiations were completed while George
West, special representative for Arrow Pic-
tures Corporation, was in Philadelphia. Mr.
Goodman said that he was impelled to the
purchase by the exhibitor demand for short
reel subjects of merit, which he claims are
so essential to rounding out a motion pic-
ture program.
^
Ginsberg to Manage Baby
Peggy in Two-Reelers
Negotiations which have been pending for
some time were brought to a successful con-
clusion whereby Henry Ginsberg becomes
business manager and representative for all
interests of the best advertised baby in the
world — Baby Peggy.
An insistent demand on the part of promi-
nent national distributors and exhibitors call-
ing for a new series of two-reelers has been
received by Jack Montgomery, father of
Baby Peggy, who heretofore has looked after
his talented daughter's interests. Owing to the
personal appearances of Baby Peggy in
vaudeville theatres and picture theatres of
the country, he has been unable to devote his
time to other than her theatre appearances.
With the new contract all correspondence and
business matters have been turned over to
Mr. Ginsberg.
Baby Peggy, it will be remembered, was
"made" in a two-reel series released under
the trade name of Century Comedies, and
the new series will be specially written. Four
weeks of vaudeville in and around New York
remain to be played after which work will be
immediately started on the new two-reelers
which will be a feature of the 1925-26 market.
April 25, 1925
Page 45
Bischoff to Make Comedies NcWS
Samuel Bischoff has just announced that he
will have three separate series of two reel
comedies, 36 in all, to offer the exhibitors
via Bischoff, Inc.
The Gold Medal comedies will have all star
casts, including Chester Conklin, William
Franey, Milburn Moranti, etc. Two have been
completed and previewed, receiving enthusias-
tic response. They are "Play Ball" and "As-
sorted Nuts," and were directed by Jack
Nelson. The Biff comedies are directed by
Ernest van Pelt and the first is now in pro-
duction, featuring Frank Rice, an eccentric
comedian with considerable reputation as a
laugh getter. Bessie True, Ernest Woods,
and others will be in the casts.
The H. C. Witwer stories are based on the
syndicated Sunday features, "Classics in
Slang," and three are completed, featuring Ed-
die Gribbon with Mildred June, Dot Farley,
Joseph Swickard, Sheldon Lewis and others.
William Curran is director.
The California Studios, of which Samuel
Bischoff is general manager, will be the home
of these comedy companies and others as
well. The new stage and added scenic and
electrical equipment have placed the Gower
street plant on a plane with the biggest in-
dependent studios in Hollywood.
♦ ♦ ■*
Winkler Re-issues "Felix"
Chas. B. Mintz, Manager of the M. J.
Winkler Organization, Short Subject Dis-
tributors, announces that in view of the un-
precedented sales which have been made on
the "Felix" subjects, he has decided to re-
issue the first series, original^ placed on
the market in 1921. Mr. Mintz plans on
bringing out these older subjects immedi-
ately after contracts on the present series
have been fulfilled. This will put the
"Felix" re-issues with the Winkler 1925-
1926 line-up and will keep sixty "Felix"
subjects actively at work in all territories.
The "Alice Comedies," brought out last,
year by the Winkler Organization, are be-
ing very well received in even' territory
in the United States as well as in Europe.
The latest of the first run houses to play
these clever little subjects is the Rivoli
Theatre, New York.
Reels j
in Brief \
International *j
News No. 32
Staten Island, $
N. Y. — Airplanes |
bomb tanks in
spectacular war J
game. Rain Cj
of "destruction" I
fails to halt ad- .
vance in thrill- '
ing demonstra- V
tion of newest I
battle tactics. ,
1 — ■ The tanKs J
just keep on go- *}
ing through (
p h o s p h o rous i
grenades and air jp!
bombs. i
Pittsburgh, Pa. '
— Doomed bridge j
span hurled into ji
river. Engineers t
decide structure *
has outlived its j
usefulness so fy
they just I
dropped it over-
board, j
Camden, N. J. — $
U. S. launches f
world's might-
iest aircraft car- (
rier. Newest f}
marvel of naval i
warfare takes to
water before f
cheering thou- f}
sands. 1 — "I (
christen thee .
Saratoga," says \
Mrs. Curtis D.
Wilbur, wife of (
the Sec'y of the ,
Navy (at her {
side). 2 — Frisco, tfc
C a 1 . — (Frisco (
only) Another c
demonstration of
the navy's might
— 10.000 fighting
men of the sea
on parade.
Berlin, Germany
— Von Hinden-
burg runs for
President of
Germany. Famous war commander accepts
nomination of monarchist parties at re-
ported request of ex-Kaiser. 1 — The former
chief of the German armies in the World
War is 77 years old, but still a vigorous,
upstanding figure. 2 — Ex-Chancellor Marx,
candidate of the Republican parties against
Von Hindenburg. 3 — Scenes in the pre-elec-
Nothing unusual about
the following. Just a couple
of typical reviews of
"HELLO HOLLYWOOD"
with Lige Conley
"This is without doubt the funniest comedy that Lige
Conley has done in many a moon. It is one long howl
from the opening shot until the final fade-out. It has
action, a number of ludicrous situations and an entirely
new line of gags . . .
"'Hello Hollywood1 is good, honest-to-goodness comedy
that will set any audience in a roar."
— EXH. TRADE REVIEW
"Another of those rare two-reelers that set a gathering of
reviewers guffawing in a projection room.".
— M. P. NEWS
"RED PEPPER"
with Al St. John
"This is a whiz of an Al St. John-Jack White-Mermaid
Comedy, filled to the last celluloid inch with more than
ordinary good gags, and extremely well put together
and acted." — M. P. WORLD
"THE SPICE OF THE PROGRAM" .
A scene from the latest Mack Sennett-Pathe two reel comedy, "Remember When?"
in which the popular comedian, Harry Langdon, is starred. Langdon is making
great strides of late in the land of filmdom.
tion campaign — supporters of Jarres, who
quit in favor of Hindenburg, campaigning
in Berlin.
Somewhere on the Atlantic — International
Newsreel presents the war with the rum
runners. First and exclusive pictures of
the U. S. Coast Guard's heroic struggle
with the liquor smugglers. 1 — The advent
of Prohibition has added to an already
heavily burdened service a task of almost
inconceivable magnitude. Despite the
strictest censorship by the Coast Guard the
curtain of secrecy has been pierced by
International Newsreel cameramen and the
first pictures of the war with the rum run-
ners are now presented so that the Amer-
ican public may get some idea of the tre-
mendous problem involved. 2 — Here we
are at one of the Coast Guard's many float-
ing- bases in the sea from which the opera-
tions against rum runners are directed.
3 — Patrol boats starting- out to inspect one
of the Atlantic's numerous Rum Thanes.
4 — Behold the modern rum runner — bound
for Rum Row as daylight fades. 5 — Ar-
mored conning tower, steel clad sides, gas
masks for the well hidden crew — all the
paraphernalia of war! 6 — Notorious Rum
Row itself — just one of many similar out-
law thoroughfares under the eye of the
Coast Guard. 7 — Each ship bears a liquid
cargo worth anywhere from $100,000 to
$1,000,000 and up. 8 — Rum Row has moved
to about forty miles off shore since Uncle
Sam obtained treaties allowing the seizure
of ships within an hour's run of land. .
9 — The Coast Guard spots one of the rum
runners' big supply ships carrying liquor
worth several hundred thousand dollars
and especially equipped International News
cameras record activities aboard. 10 — The
runner presents his "order" from shore to
the skipper — and as systematically as in a
department store the customer is served.
11 — Unaware that they are being watched
the delivery is made quite openly — mostly
Scotch at $24 a case. 12 — The sun's de-
scending rays find the little rum runner
homeward bound. 13 — In hot pursuit — the
rum runner disregards the warning shots.
14 — But is finally rounded up and boarded.
15 — Why should the prisoners be sad? Their
heavily financed backers on land will pro-
vide speedy ball and shrewd lawyers. 16 —
A Coast Guard destroyer helps patrol Rum
Row. 17 — Score one for the destroyer.
Page 46
Exhibitors Trade Review
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
LILIES OF THE STREETS
F. B. 0. Photoplay. Author, Elizabeth J.
Monroe. Director, Joseph Levering. Length,
6,800 Feet.
CAST AND SYNOPSIS
Judith Lee Virginia Lee Corbin
Frank Delmore Wheeler Oakraan
Nita Moore Peggy Kelly
John Harding Johnnie Walker
Margie Hopkins Irma Harrison
Mrs. Hamilton Mrs. Mary E. Hamilton
Judith Lee, a wild young flapper, is hurt in an
auto accident and is taken home in a passing car
by Frank Delmore, a clever crook. John Harding,
a young lawyer, is in love with Judith but she
prefers the society of speedier men, and she accepts
the invitation of Delmore to go to an East Side
dance hah. Margie, a former victim of Delmore's,
is there and her escort and the crook get in a
right which ends in a raid on the place. Delmore
escapes, but Judith and Margie are arrested. In
court Judith is told by Nit Moore that she will be
released if she will "Make a plea." She is released
without knowing she has pleaded guilty to a charge
of prostitution. Delmore uses this as a blackmail
wedge against Mrs. Lee, and Delmore is killed.
Judith, believing her mother committed the crime,
shoulders the blame. Margie finally confesses, and
Judith, having learned her lesson, gives her heart
to John Harding who worked so hard to bring
about her freedom.
AS is the case in all stories of crime, inno-
cence is always saddled with the yoke of
guilt but vindicated in time for a happy clos-
ing. In this respect "Lilies of the Streets"
follows this approved formula with pretty
religious fidelity. The theme is not a cheer-
ful one, the note of melodrama is stressed
rather heavily, and the outcome is quite ob-
vious from the time that the villain is so
neatly disposed of.
Aside from this, the photoplay has its mo-
ments of real drama, notably the scene of
the murder trial when Judith takes the
blame for having killed Delmore, thinking
her mother the real murderer. Of course
she is acquitted and everyone is happy in
the end, according to the most approved
models of fairy tales and motion pictures.
In spite of the patent absurdity of certain
situations in "Lilies of the Streets" it will
undoubtedly meet with favor with most of
the fans, for its ingredients are what are
known as "sure-fire."
Just why a young girl like Judith would
fall for the questionable charms of a man
like Delmore in preference to a clean-cut
and attentive suitor like John Harding is not
altogether apparent, but after all girls do
slr-ange things. The point of interest is that
she realizes John is the only man for her
only after she almost goes to the chair
through her associations with Delmore. It
takes some people a long time to learn their
lesson.
The settings are handsome and impressive,
the photography is excellent and Director
Levering has handled his subject in a
workmanlike manner.
The acting is entirely satisfactory with
Johnnie Walker taking off first honors for
his sincere impersonation of the fighting
young attorney. Virginia Lee Corbin gives a
pleasing performance as the jazz-mad flapper
and Irma Harrison does good work as the
girl who loved not wisely but too well.
Wheeler Oakman makes a suavely sinister
Delmore and the remainder of the cast is
adequate.
In your exploitation campaign, play up the
names of Johnnie Walker and Virginia Lee
Corbin, both of which carry weight with the
fans. Stress the fact that it is a story of
crime and play up the title, which is a good
one.
CODE OF THE WEST
Paramount Picture. Adapted from Zone
Grey's Novel by Lucien Hubbard. Director
William K. Howard. Length, 6,777 Feet.
CAST AND SYNOPSIS
Cal Thurman Owen Moore
Georgie May Stockwell Constance Bennett
Mary Stockwell Mabel Ballin
Henry Thurman Charles Ogle
Bid Hatfield David Butler
Enoch Thurman George Bancroft
Molly Thurman Gertrude Short
Tuck Merry Edward Gribbon
Georgie May Stockwell, a city flapper, visits the
Thurman ranch. Bid Hatfield and Cal Thurman
both fall in love with her. She flirts outrageously
with every man on the place. At the suggestion
of Tuck Merry, Cal decides to "treat her rough."
He kidnaps and marries her, taking her to his cabin
in the hills. Here they are hemmed in by a forest
fire from which they finally escape by leaping from
a cliff into the river. In the end Cal wins Georgie's
love and respect.
TPHIS production is a better-than-average
*- Western, and will satisfy audiences that
enjoy pictures of the great open spaces. The
big kick is derived from a forest fire which
is most realistic. Additional thrills include a
leap on horseback from a precipitous bluff
into the river far below, while a wall of flame
threatens to engulf tbe hero and heroine.
There are a couple of brief but snappy fights,
a race to the land office between a motor car
and a horse, and some good comedy supplied
by the simplicity of the country girls and the
antics of Tuck Merry, product of the New
York pavements who has drifted West.
The scenes in wh'ch Cal and Georgie are
fighting their ways through the rage of the
forest fire are impressive, and the director
has seen to it that the fugitives spare us the
posings and pausings which sometimes make
such sequences almost ridiculous.
Owen Moore, in the stellar role, registers
that wistful appeal that has won him a place
in the hearts of his admirers. Constance Ben-
nett manages to make the conscienceless little
flapper quite human, and the rest of the cast
is adequate. Edward Gribbon receives special
mention as the lovable Tuck Merry, who for
once demonstrates the superiority of the city
dweller over a tough product of the sage
country in a matter of fisticuffs.
The code of the West seems to be that its
menfolks understand only two sorts of wom-
en— one good, the other bad. And Georgie
with her abbreviated skirts and liberal use of
cosmetics is in frequent risk of being mis-
understood. However, in the end she finally
convinces him that she is absolutely above
reproach and wins a husband and the prom-
ise of happiness.
The photography is excellent, the direction
good, and interest is well sustained through-
out the action.
Your exploitation campaign should feature
the title, the name of Zane Grey, the star and
the ca-t. This popular author has a wide
following and many of his readers will be
anxious to visualize the action dep cted in the
photodrama after having read the novel.
Play up tbe names of Owen Moore, Mabel
Ballin and Constance Bennett as they carry
weight at the box-office window.
The forest fire provides the punch to the
story, and it is one of the best that has been
filmed. You should mention it in your copy.
Another high spot is the leap of "Grey-
lock," the horse, into the river carrying the
little hero'ne to safety.
PROUD FLESH
Mctro-Goldwyn Picture. Adapted from the
Novel by Lawrence Rising. Director, King
Vidor. Length, 5,770 Feet.
CAST AND SYNOPSIS
Fernanda Eleanor Boardman
Pat O'Malley Pat O'Maley
Don Diego Harrison Ford
Mrs. McKee Trixie Friganza
Mr. McKee William J. Kelly
Vicente Rosita Marstini
Wong Sojin
Mrs. O'Malley Margaret Seddon
Fernanda, proud daughter of old Spain, determines
to visit relatives in San Francisco. She is followed
by her admirer, Don Diego, a most polished
grandee. She meets Pat O'Malley who is an up-
standing plumbing contractor. She laughs at Pat's
advances, and Don Diego helps to make him thor-
oughly miserable. In the end, however, she exer-
cises woman's prerogative of changing her mind, and
of her own volition goes to Pat and admits she
cannot give him up. Don Diego adjusts his dress
cape, and with a shrug and smile consults his ad-
dress book for the name of another charmer.
r11HE comedy element has been so stressed
-1 in this production that it is the lightest
sort of entertainment. It will appeal to those
who like musical comedy on the speaking
stage. And the names of the cast together
with a tie-up with the novel will help pull
patronage for your showing.
The early shots showing Don Diego's man-
ner of courting are full of fun. He drives to
the balcony of his beloved surrounded by
henchmen, each of whom has his special part
to play in the business of making love. These
various "assistant lovers" strum guitars and
sing at their employer's demand, and later
form a pyramid by which he ascends on their
shoulders and heads toward the balcony upon
which Fernanda stands. His various signals
are transmitted to his men by means of a
little whistle, and they are certainly well re-
hearsed in their parts.
The latter shots showing Fernanda's arrival
on the hills of Frisco are also laden with
laughs. Her baggage slides down one of the
steep hills and this is where Pat O'Malley
comes to the rescue. Everything goes rather
well until Pat presents his card announcing
himself as a plumbing contractor, and this
proves too much for the proud Andalusian.
Later Pat gains access to the house in the
garments of his trade, and being recognized
he asserts himself that all men are free and
equal. Then Don Diego suggests that this
being the case Senor Plumber must stop for
tea, he also insists that the servants join in.
Of course Pat is made thoroughly uncomfort-
able.
Pat abducts Fernanda and the Don follows
them to Pat's hunting lodge. Here there is
some excellent comedy as the suave Don again
takes Fernanda away.
Eleanor Boardman makes a striking Fer-
nanda, even essaying some tango steps with
Harrison Ford, who is excellent as Don
Diego. His interpretation of the part is a bit
broad, but the comedy tempo set by Director
Vidor makes this essential. Pat O'Malley is
himself, and registers with great sincerity,
although again his role is almost a burlesque.
Trix:e Friganza and William J. Kelly as
the American aunt and uncle of Fernanda do
good work and the remaining support is up
to the mark.
In exploiting this one promise them a good
comedy, stress the title, which has value be-
cause of the comedy, and tell them about the
cast. The book itself was written in a serious
vein, so it will be necessary for you to an-
nounce the pxture as a comedy if you do not
w'sh to disappoint those who may attend your
theatre to see serious drama.
April 25, 1925
THE HUNTED WOMAN
Fox Photoplay. Author, James Oliver Cur-
wood. Director, John Conzvay. ' Length,
4,954 Feet.
CAST AND SYNOPSIS
Jeanne Gray Seena Owen
John Aldous Earl Schenck
Marie Diana Miller
Culver Rann Cyril Chadwick
Joe DeBar Francis MacDonald
Charlie Edward Pell
Quade Victor MacLaglen
Author John Aldous goes to Alaska. He grub-
stakes two miners, DeBar and Macdonald, and
they find a rich claim. Aldous protects Joanne
Gray, who is searching for her husband, from
Quade, dance-hall proprietor. Quade and his p?rt-
ner Rann torture DeBar until he reveals the loca-
tion of the claim. When Rann dynamites the hill-
side Joanne and Aldous are trapped in a cabin and
confess their mutual love before they are freed. A
false report that Fitzhugh, Joanne's husband, is
dead, leads her to marry Aldous. Later Rann turns
out to be Fitzhugh. He is killed by Quade and the
lovers face a happy future together.
JUST a fa'rly entertaining melodrama, good
enough for program purposes, but far be-
low the standard of general excellence de-
manded by hrst-run houses, "The Hunted
Woman" may get by at theatres where a
daily change of bill is scheduled.
The Curwood talc; of adventurous happen-
ings amid rough surroundings are mostly cast
in a similar mould and this is no exception to
the rule. There's the usual mining camp at-
mosphere, with the pure, much abused heroine
in search of a cruel hubby who has left her
bro'.her to bear the burden of a crime of which
he is innocent, a hero of stainless reputation
who takes her under his protecting wing, and
a climax in which the brutal spouse is elimi-
nated to everybody's intense satisfaction.
Confronted by these famihar old standby
situations, Director John Conway probably
realized that his only chance of holding an
audience's attention with the picture was to
keep matters moving at high speed mark all
the way through and this he has certainly
succeeded in doing, for the action never slack-
ens from beginning to end.
At least one original twist has been intro-
duced into the plot — the discovery by heroine
Joanne Gray that her husband is alive, after
she has yielded to the promptings of love and
married John Aldous. This creates suspense
in a limited measure, although the trained
movie-goer won't have much difficulty in dop-
ing out a qu'ck finish for the superfluous hus-
band which will send the lovers into a lasting
clinch.
The thrills are somewhat on the stereotyped
order, but still they go over with plenty of
vigor, one of the most sensational incidents
being the temporary burial alive of the lovers
in a small cabin, when the villain dynamites
the adjoining hillside. Judged from the
straight romantic standpoint the film is pleas-
ing, even though a trifle obvious in trend.
Earl Schenck fails to make the role of John
Aldous convincing. Even a celebrated author-
hero oughtn't to look so fastidiously well
groomed and assume the air of an animated
fashion plate, with an Alaskan mining camp
for a background. Yet it isn't only the star's
make-up that seems at fault. He has done
good work in other productions, but on this
occasion his characterization lacks sincerity
and is painfully artificial. Seena Owen is at-
tractive and fully equal to the emotional de-
mands made upon her in the part of Joanne
Gray. The support is well balanced.
The scenic side of the film is satisfactory,
including may well filmed exteriors, rich in
local color and good lighting effects.
Play up the thr'lls, especially the scene
where the villain dynamites the hillside, the
romantic angle and adequate atmosphere.
Seena Owen should be featured, but the less
said about Earl Schenck the better, as his ad-
mirers are not apt to grow enthusiastic over
his work in this particular instance.
Page 47
THE MIDNIGHT GIRL
Chandivick Pictures Photoplay. Author, Gar-
rett Fort. Director, Wilfred Noy]e. Length,
6,300 Feet.
CAST AND SYNOPSIS
Anna Lila Lee
Don Harmon Gareth Hughes
Nina Dolores Cassinelli
Mrs. Schuyler Charlotte Walker
Nicholas Harmon Bela Lugosi
Nifty Louis William Harvey
Nicholas Harmon and his son Don quarrel be-
cause of the father's entanglement with Nina, a
singer. Harmon senior is an opera impresario.
Nina's voice fails, Nicholas discards her. Don,
now leader of an orchestra, gets her employment as
dancer. Don falls in love with Anna, Russian
immigrant and vocalist. A jealous girl makes
trouble between them. Anna visits Nicholas Har-
mon, repulses his attentions, shoots at him and the
bullet wounds Nina. Nicholas repents and is recon-
ciled to Nina and Don, the latter arriving at the
crucial moment. Anna becomes an opera star and
weds Don.
A S an attraction for the neighborhood and
smaller houses ' The Midnight Girl" may
be listed as possessing pretty fair box-office
possibilities because of its love complications
and occasional dramatic sequences, backed up
by flashes of gilded n ght life, handsome sets
and pleasing photography.
There is nothing original about the plot,
however, which deals with the rise to fame
of a gifted young Russian immigrant girl
with a beautiful voice, her repulse of the at-
tentions of a wealthy opera impresario who
casts aside his former protege and mistress,
her love affair with the wealthy man's son,
and final reconciliation of all parties con-
cerned.
This particular theme has furnished screen
material under so many different disguises
that it doesn't offer the most skilful director
many opportunities for polishing it up anew
and consequently "The Midnight Girl" has to
depend mostly on emotional flourishes to
hold an audience's attention. There is a plot
within a plot, so to speak, for we see a spec-
ulative lady who is resolved to wed her
daughter to the hero because the latter is ex-
pected to inherit a fortune, and her schemes
result in bringing about a temporary misun-
derstanding between Anna and her lover.
Anna meets Don when he protects her and
an elderly music teacher from assault by a
thug. Subsequently, in an attempt to obtain
recognition of her vocal abilities, she visits
the elder Harmon and the trouble starts which
ends in the accidental shooting of Nina, Har-
mon's discarded mistress, by a bullet meant
for Don's father. Anna's experiment with a
revolver turns out to be the means of bring-
ing happiness to the entire bunch, for Har-
mon senior becomes conscience stricken and
reconciled to Nina and his son, while the
latter wins Anna, who incidentally achieves
her operatic ambitions.
This shooting affair is the big scene of the
picture and while dramatic enough, is hardly
convincing. Nicholas Harmon's sudden re-
vulsion of feeling and reinstatement of Nina
in his affections somehow fails to ring true.
He isn't a very admirable or alluring sort of
character at his best and leaves you with
the impression that he won't run straight for
any extensive period of time.
Gareth Hughes plays the hero effectively,
so far as the emotional demands of the role
go, but physically he isn't built for the part
of Don Harmon, who is represented as a
fiery sort of youth, ready to lick a gangster
on a moment's notice and fight his way
through the world with grim determination.
Charlotte Walker does excellent work as the
mother of the society adventuress who tries
to steal Don away from Anna. Lila Lee is a
capable heroine and Dolores Cassinelli scores
a hit by her clever portrayal of Nina.
You have a good title to exploit. Play up
Lila Lee and the other players above men-
tioned. Feature the heart interest and hero-
ine's fight to attain operatic fame.
I WANT MY MAN
First National Photoplay. Author, Struthers
Burt. Director, Lambert Hither. Length,
6,175 Feet.
CAST AND SYNOPSIS
Gulian Eyre Milton Sills
Vida Eyre Doris Kenyon
Lael Saton May Allison
§™?.llla Phyllis Haver
f.nllllP Paul Nicholson
Eyre Kate Bruce
Mrs. Saton Theresa Conover
™r- Eyre Louis Stem
French Doctor Charles Lane
Gulian Eyre, American soldier, blinded in action
remains m France and weds his nurse, Vida The
latter has told him that her face is badly scarred.
Learning that he will recover his sight she fears his
anger at her having lied to him, leaves, obtains a
divorce. Later she goes to America where she gets
the position of companion to his mother. Gulian
nnds that Lael, a girl to whom he was engaged
expects him to marry her and determines to do so'
though his heart is still with the wife he loved',
Kk ^™^", her' -Lael gives "P Gulian
when she hears his fortune is gone. Vida finally
reveals herselt, and husband and wife are reunited.
^HERE'S a whole lot of strongly accen-
tuated human interest in this picture
which, although the plot hits a few illogical
snags at times, possesses general audience ap-
peal and lists as a production fit for any
house, with a likely box-office slant.
At first it is a little difficult to understand
why heroine Vida manifests such horror upon
learning from the physician that her husband
will recover his sight. It transpires that, hav-
ing told him she was disfigured facially, in
order that he might not suppose that she was
wedding him out of mere pity, she fears his
indignation when he discovers the truth.
But this act of sacrifice on Vida's part
doesn't ring true, to say the least. The aver-
age person will naturally argue that the hus-
band would easily have forgiven a lie told for
such good purposes and rejoice in the fact
that his wife's appearance was not repulsive.
However, the situation had to be doped
that way or there would have been no story
and what follows is quite interesting enough
to make you excuse its inconsistency. For
Vida, knowing that another woman wants ex-
husband Gulian Eyre, also goes to America
after having obtained a divorce, resolved to
win him "on the square," as the sporting
sharps would say, hires out as companion to
his mother, and becomes acquainted with him
all over again.
To those aware of how acutely the hearing
and other senses of the blind are developed, it
may seem a trifle odd that Gulian doesn't re-
cognize Vida's voice, but he believes her to
be a stranger, with whom he falls in love;
yet bound, as he conceives it, in honor to a
former fiancee, Lael Satori, who is really aft-
er his money, determines to marry the gold-
digger
His wealthy father's business affairs are
tangled up by a speculating son-in-law, whose
timely suie'de halts the wedding, whereupon
Lael releases him. This wedding scene is
loaded with suspense. It looks as though
Gulian is surely hooked, in fact, the clergyman
is about to pronounce them man and wife,
when a shot rings out, breaking up the pro-
ceedings, the son-in-law is found dead and
everything declared off. The climax, when
Vida fa!nts and Gulian discovers her secret,
is intensely sympathetic and effective, and
probably the best scene in the picture.
Dramatic honors are carried off by Doris
Kenyon, a wistfully charming Vida. Milton
Sills is a bit stiff and self-conscious at times
in the role of Gulian, but on the whole gives
a satisfactory performance. The support is
adequate. The photography throughout is
pleasing, including some exceeding handsome
interiors, though the lighting here and there
is a trifle too glaring and "spotty."
You can exploit this as a heart drama of
absorbing interest, with powerful sent'mental
and romantic appeal. Feature Doris Kenyon
and Milton Sills.
Page 48
Exhibitors Trade Review
O. U. WEST
F. B. O. Photoplay. Author, Helen Broncau.
Director, Harry Garson. Length, 5,000
Feet.
CAST AND SYNOPSIS
O. U. West Lefty Flynn
Tina Jones Ann May
Cass Jones Milton Ross
Sally Walker Evelyn Francisco
Ranch Foreman Bill Donovan
Porter Raymond Turner
Luke Crawley Ed Burns
Jazebel Crawley Fred Burns
Oliver U. West is the dissipated son of a wealthy
father. The latter, in desperation, resolves to try
what the West can do toward reforming Oliver and
packs him off to a friend's ranch. En route he
mingles socially with the Pullman porter and gets
drunk, taking the negro with him to the ranch.
Cass Jones and his daughter Tina do their best to
straighten Oliver out and he works willingly enough
and finally shows them that he is quite at home on
the back of a horse. The Jones herd is raided by
rustlers, the Crawley brothers. Oliver goes on the
trail and captures the rustlers. He falls in love
with and wins Tina.
OFFERING a familiar plot, but shot
through with lively comedy and moving
at a brisk clip, this film should prove satis-
factory entertainment wherever Western
stuff is popular. It is lighter in tone than
most of the open air adventure tales, but does
not lack melodramatic punch, is beautifully
photographed and well directed.
It's a well worn picture trail whereon the
rich father shoos an erring son along to the
Golden West in the hope of reforming the
rascal, but Lefty Flynn travels it with such
joyous abandon and unabated spirits that he
injects new interest into many an ancient sit-
uation and keeps the action buzzing to the
finish. The opening reel, with the scapegrace
hero fraternizing with the colored Pullman
porter to the extent of getting jovially drunk
and taking him along to the ranch for which
he is bound, has a lot of crisp humor in it,
and Oliver's subsequent adventures at the
ranch are set forth in a series of smoothly
moulded situations which are well handled
by director and players.
Hero Oliver is kept busy all the time. At
the start of his ranch career we see him per-
forming various kinds of chores, including
the milking of cows, with Tina Jones, the
owner's daughter, manifesting decided inter-
est in the handsome young Easterner whose
morals she and her father have undertaken
to mend. The romance develops rap'dly and
Oliver speedily becomes a still more desirable
figure in the girl's eyes when he proves that
he is quite at home in the saddle. The horse-
breaking stunt and cattle round-up are admir-
ably filmed and the rescue of Tina from a
runaway steed is cleverly executed.
When the Crawley brothers, rustlers, raid
the Jones ranch and drive off the cattle, Oliver
goes on their trail and in the pursuit and
in the fight which follows there is as much
excitement and melodramatic stress as the
most rabid admirer of daring feats could
desire. In the end Tina and Oliver agree
to settle down together and he is reconciled
to the old man.
Lefty Flynn is at his best in the role of
Oliver. Besides his athletic prowess and the
skill with which he plays the lover, the big
ex-football star proves himself to be a come-
dian of no mean ability. Ann May is a pretty,
alluring Ann May, giving an excellent per-
formance, even if she seems a bit camera-
conscious occasionally. Raymond Turner
scores a big hit with his humorous character
sketch of the Pullman porter and well bal-
anced support is accorded the principals by
the remainder of the cast.
The photography includes a variety of fine
outdoor views, there are some really superb
long shots of the cattle county and the West-
ern backgrounds are a veritable scenic treat.
You can exploit this as a good Westerner
in which comedy mingles freely with romance
and melodrama. Play up Lefty Flynn, who
has acquired quite a numerous fan following
of late, and mention the beautiful pho-
tography.
MARRIAGE IN TRANSIT GALLOPING VENGEANCE
Fox Photoplay. Author, Grace Luts. Director,
R. William Neill. Length, 4,800 Feet.
CAST AND SYNOPSIS
Edmund Lowe
Cyril Gordon ]
Harry H olden j
Celia Hathaway Carole Lombard
Hanyes Adolph Miller
Burnham Frank Beal
Aide Harvey Clark
Valet Fred Walton
Gang of crooks steals Government code. The job
of recovering same is assigned to Secret Service
operative Cyril Gordon. The latter bearing a strong
resemblance to the gang leader, Holden, successfully
impersonates him and gets the paper. Celia Hatha-
way is about to sacrifice herself by marrying Holden.
Cyril substitutes himself, weds Celia and they leave
for Chicago. Cyril discloses his identity to the girl
and they go to Washington, where he reports.
Holden tries to trap Cyril in his apartments, but
Gordon gets the better of him. The gang is broken
up and Celia announces that she is content to be
Cyril's wife.
TPHIS feature goes off to a ripping start
-*-and looks as though it is going to tear
into the melodramatic homestretch a sure
winner. But it doesn't maintain interest after
the third reel begins, when the plot peters out
lamentably, the mixed identity angles becomes
sadly twisted and confusing and events are
jumbled into a semi-burlesque mix-up.
It is a difficult matter at best to make a
dual role convincing, and it certainly has not
been successfully accomplished in the merg-
ing of hero and crook personalities so far as
"Marriage in Transit" is concerned. As the
film stands it may pass as a program filler,
but exhibitors, catering to discriminating
audiences should pass it up.
One doesn't expect too much in the line of
absolute conviction where rapid-fire melo-
dramas hold the screen, but some slight re-
semblance of reason is surely required, and
reason is chiefly conspicuous by its absence
in the weaving of this yarn. If Government
Secret Service men worked according to the
methods set forth in "Marriage in Transit"
there'd be a perpetual crook's festival raging
from Manhattan to the Golden Gate.
It's fairly impossible to kid oneself into the
idea that the gangsters led by Bad Man
Holden could be so thick-witted as to stand
for another chap substituting for their leader
and let him get away with it. Nor does it ap-
pear likely that the Washington authorities
wouldn't have a copy of the lost code on file,
that myster'ous document which gallant Cyril
Gordon takes such tremendous risks to re-
The best thing you can say for the feature
is that it moves swiftly. There is no lack of
hurly-burly action and the scene where Cyril
finally grabs the much desired paper goes
over with a pretty good punch. After the
hero's marriage to villain Holden's intended
bride, another rather far-fetched situation,
the action lapses into commonplace hurry-up
pursuit stuff, with the crooks on his heels, in-
termingled with some overstrained comedy.
The conspiring gang is duly rounded up,
leader and all, at the finish, which leaves the
lovers perfectly satisfied with their marriage.
The continuity breaks badly in spots, the
photography is pleasing, including some well
filmed long shots and good interiors, with
adequate lighting. Edmund Lowe plays the
dual role of Gordon and Holden with plenty
of dash and spirit, but his makeup for both
characters is so much alike that the net re-
sult is confusing. Carole Lombard is an at-
tractive heroine and the support is satisfac-
tory.
Edmund Loew is your best bet in exploit-
ing this one, other members of the cast mean
nothing to the box-office. Play up the fast
melodramatic action and romance but keep
within bounds in praising the story. Mention
the fact that it is a tale of the Secret
Service.
F. B. O. Photoplay. Author, William Lester.
Director, William James Croft. Lenqth,
5,095 Feet.
CAST AND SYNOPSIS
Tom Hardy Bob Custer
Marion Reeves Mary Beth Milford
Jack Reeves Ralph McCullough
Duke Granby David Dunbar
Little Wolf Dorothy Ponedel
Indian Big Wolf vanishes and is supposed to have
been kidnapped by Duke Granby's gang. Ranger
Tom Hardy, in love with Marion Reeves, who is
also sought by Granby, is assigned to the case.
Tom finds Marion's brother Jack associating with
Granby's crowd. During a fight a man is shot and
killed, the blame being laid on Jack. He takes
refuge in Granby's den, where Tom trails them.
One of the gang blows up a dam and a flood fol-
lows. Tom drags Granby to safety and before
dying the outlaw admits that he committed the
murder. Tom saves Marion from the flood and
wins her.
A GOOD program attraction, thr usual
Western stuff with a Texas Ranger for
hero, '"Galloping Vengeance" lives up to its
title by providing endless excitement in the
shape of unlimited fighting, hard riding and
due seasoning of romance for a sentimental
background. It is very well photographed,
Director Croft keeps the action tuned up
to concert pitch all the way through, the
continuity is smooth and unbroken and the
work of the entire cast excellent.
The screen owes a heavy debt to the Texas
Ranger type, utilized so frequently as the
central figure in tales of danger, daring and
sudden death, yet the fans never seem to grow
weary of seeing a member of that justly
celebrated band perform countless deeds of
valor, even if the plot varies but little from
established routine.
At the start Tom Hardy is assigned to
discover what has become of Big Wolf, an
Indian chief who has mysteriously vanished
and is supposed to have been kidnapped by
crooks wanting to gain possession of certain
oil lands held by the noble red man. Suspicion
is directed to Duke Granby's gang. Tom is
aided in his search by Little Wolf, the chief's
son, but other complications ensue when it
transpires that Jack Reeves, brother of Mar-
ion, the girl Tom loves, is mixed up with
the Granby crowd.
When Jack is accused of killing a chap in a
saloon brawl staged by his outlaw associates,
the Ranger devotes himself to the task of
hunting down the real criminal. Incidentally
his duty compels him to look up Jack in the
first place and he trails the youth to Marion's
house. Marion hides her brother but Tom
discovers him. Then the g rl holds up her
lover while Jack makes a getaway.
This particular scene is well handled and
brimful of suspense, winning a good deal of
sympathy for both hero and heroine. There
are some rattling good hand-to-hand scraps
in evidence, the episode where Marion is res-
cued after falling over a cl'ff will make the
most hard-boiled patron sit up and take
notice : the combat in the cave, where Tom
finds Granby, is a real hummer, and a spec-
tacular climax is attained when the dam blows
up and the resourceful Hardy happens along
in time to save his girl from the big flood
which carries her away.
Bob Custer looks the Ranger part to per-
fection, rides like a centaur, fights savagely
and gives a cracking fine performance. Mary
Beth Milford leaves the impression of a
heroine well worth making a fuss over, is un-
affected, pretty and vivacious, David Dunbar
registers as a gorgeously brutal villain and
the support is adequate.
The photography includes many delightfu1
exteriors, shots of mountainous and rolling
country, and better lighting couic; not be de-
sired.
Boost this as a Westerner full of thunder-
ing action and thrills, with a pleasing amount
of heart interest and bully photography. The
dam blow-up and flood scenes should be fea-
tured^ Play up Bob Custer, well known by
this time for his successful Texas Ranger
impersonations.
April 25, 1925
Page 49
The Modern Theatre
THE HOUSE OF
OVATIONS
IN 1920 a new theatre, built entirely of
reinforced concrete and seating only 85 i
persons was erected in Clovis, New
Mexico. The city of Clovis wondered at the
extensive preparations that had been made
for a seemingly ordinary theatre, for the
front was nothing unusual, using the con-
ventional white and blue trimmings of the
southern cities.
But when the first per-
formance had been completed
and the theatre opened for
"inspection" by the townsfolk,
only then did the efforts of
Hardwick Brothers show up
to good advantage.
The laymen, or fan of the
motion picture saw only the
surface, of course. He saw
the elaborate smoking room,
fittingly decorated in a cool-
ing grey and tan color
scheme. She saw the nursery —
with its many cribs for the
little tots, and the attending
nurse who knew many odd
and interesting stories, and a
bin full of the cutest toys for
the child who had outgrown
the bogey-man story.
The layman (he and she)
also appreciated the heavily
upholstered and spring cush-
ioned Haywood and Wakefield chairs. They
were restful, and entirely in keeping with the
.restful lighting system that was employed
by the theatre. The stage was equipped with
three colors of lights on the dimmers, and
the house lights were arranged in a similar
way. Appropriate setting for different types
of pictures was also a part of the regular
stage equipment. A fine organ played sym-
pathetically to the theme of the picture, and
one thing more, the theatre was cool and
sweet smelling. That feature, in a southern
city, is much to be appreciated.
Aesthetically, the theatre is a pleasure to
view. The decorating scheme is grey, tan
and old rose. The tapestry panels on the
side walls of the auditorium are old rose
with a soft grey blending between the staff
The Lyceum Theatre at Clovis,
New Mexico, Employs the Un-
usual in Theatre Construction
and Comfort for Its Patronage.
the theatre was even more satisfying, for the
equipment was the most modern and of the
best quality available. The operating room
was conceded to be the best equipped be-
tween Kansas City and the Coast. Simplex
projectors, Peerless reflecting arcs, Robin
speed
device,
The simply designed auditorium of the
Lyceum Theatre, Clovis, New Mexico.
Comfort was the guide in construction.
framing the panels and the pilaster as shown
in the accompanying photographs. It fades
gradually from the dark to lighter shades
of old rose. The pilaster is tan, and the coves
of the ceiling fade from a dark to a light
old rose, the ceiling itself being done in
cream.
All the staff is done in old ivory, and one
of the interior sets of the stage is finished
to match the scheme of the auditorium. The
lobby is finished in marble, following a grey
and white color scheme.
So much for the one who observes only the
surface and the trimmings. For the exhibitor,
indicators, a Weaver change-over
Rush electric film end alarm, all
these are part and parcel of
the equipment of the Lyceum
Theatre.
Calling is done at this the-
atre with a device conceived
by the management whereby
the name of the party is pro-
jected on a small framed
screen in the center and at
the bottom of the regular
picture curtain.
A Style 50 Fotoplayer is
used for the musical end of
the entertainment, and the
cooling, ventilating and heat-
ing are accomplished with a
modernized air washing sys-
tem.
For a certainty, the above
is a very impressive list of
equipment for a small the-
atre. But perhaps that is one
of the outstanding reasons
for the Hardwick Brothers
being as successful in the
exhibitors' field as they are said to be.
The Hardwick Brothers opened up the
first theatre that Clovis ever has known.
Clovis was founded and recognized as a
growing city in 1908. At the same time, it
may be added that with this theatre. Hard-
wick Brothers also became the oldest ex-
hibiting organization from point of service.
Always they have found that it pays to do
a little more for their patronage than that
patronage expects, and then they will never
be bothered by any serious competition. It
is well, however, that the Hardwick Brothers
are not the sort that require the added im-
petus of strenuous competition to edge them
on toward better things. They realize that the
every-day folk is their bread and butter, and
will always treat them well as in the past.
The women-folk were certainly surprised when they found
their problem of "what will I do with children" taken off
their shoulders by this nicely furnished nursery.
The front of
the Lyceum
Theatre f ol -
lows the prov-
en and accept-
ed white pack-
ground of the
hot weather
town of the
southern states.
Page 50
Exhibitors Trade Review
ans Filed for 29-Story
"Paramount Theatre"
NEof New York's most his-
toric spots will soon be the
home of the Famous Players-
Lasky Corporation and the site
of a magnificent 4,000 seat the-
atre devoted to the exhibition
of Paramount Pictures, according to plans
filed with the New York Building Depart-
ment on April 9, 1925, by Famous Players-
Lasky. These plans call for the construc-
tion of the Paramount Building, a twenty-
nine story office structure and theatre on the
land now occupied by the Putnam Building
on Broadway, between 43d and 44th Streets,
and Westover Court, an apartment house in
the rear of the Putnam Building.
A total investment of $13,500,000 will be
made to improve the spot where once George
Washington greeted General Israel Putnam.
The structure which will cost $7,500,000 will
be surmounted by a tower six stories high.
TO HOLD HALL OF FAME
A feature of the building will be a Motion
Picture Hall of Fame, containing portraits
and biographical material of the more no-
table figures in the history of motion pici
tures. The exhibits in the Hall of Fame
will be selected by a jury similar to that
controlling the election of the National
Hall of Fame.
The main entrance to the Paramount
Building will be on Broadway, and will give
into a grand lobby 102 feet long, forty-seven
feet wide and rising five stories. Finished in
marble and bronze, the lobby will be similar
in many ways to the foyer of the Paris Opera.
. What is, said to be the largest office-build-
ing .clock, in New York will face Broadway
irom the.tpwer of the building. This clock
will be three stories high and will
be equipped with chimes imported
from Europe. The theatre will be
known as the Paramount Theatre
and will seat 4,000 persons. De-
signed after a three-year study of
playhouses in this country and
Europe, its plans call for every .
modern convenience and luxury,
and when it is opened on Labor
Day, 1926, it is expected that it
will mark a radical advance in
the presentation of motion pictures.
ARCHITECTS WELL KNOWN
The architects are C. W. and
George L. Rapp of Chicago, who
designed the new Keith Palace
Theatre in .Cleveland and the Chi-
cago and Tivoli theatre in Chi-
cago. They were assisted in plan-
ning the theatre by R. E. Hall & Co., engi-
neers representing the Famous Players-Lasky
Corporation in the construction of its the-
atres through the country.
The Paramount Theatre will, have an elab-
orate air-conditioning system, which, involv-
ing refrigeration, will control the temperature
of the theatre regardless of outside weather
conditions. A promenade will circle the1 upper
part of the theatre's interior. This promen-
ade which will- be reached by high-speed
elevators, will be the only one of its kind
in America.
The Paramount Theatre will also be the
only mot'on picture theatre in New York to
Ihave reserved seats. These seats will com-
: prise one whole section on the mezzanine
floor similar to the Diamond Horseshoe of
the Metropolitan Opera House. This part of
the house will be served by private elevators.
WILL BROADCAST PROGRAMS
A HIGH-POWERED radio broadcasting
_ station, which will put the theatre's
musical programs on the air ; a nursery
which not only will be a practical recreation
room for children but also will be furnished
as a Toyland ; tea rooms and rest rooms for
patrons are included in plans for the theatre.
Besides having all of the most modern
equipment, the stage will be supplied with
enormous water tanks which will make pos-
Architect's Drawing of the Paramount
Theatre, to be ready Labor Day, 1926
sible the staging of ice ballets and other
scenic effects in connection with the exhibit-on
of the pictures. Another innovation will be
special arrangements for the handling of two
orchestras,, and plans also call for the instal-
lation of one of the finest theatre pipe
organs in the world.
THEATRE WITHIN THEATRE
Another of the features which is expected
to help greatly in the staging of the picture
performances, will be a completely equipped
private theatre. With a full stage and all
modern . scenic appliances, this private the-
atre will enable the management to give ade-
quate rehearsals to their performances.
HPHE romance of early New York is woven
into the development of this section of
the land fronting on the west side of Times
Square now occupied by the Putnam Build-
ing-
When George Washington was besieging
the British in New York with his head-
quarters where the present Putnam Building
stands he was so far away from the city
that he was entirely out of range. Crossing
the wooded No Man's Land between Wash-
ington's army and New York City was a
journey. History has recorded admiringly
the feat of General Putnam in breaking
through the British cordon and reaching
Washington's headquarters. It was this meet-
ing on September 15, 1776, that gave the
Putnam Building its name.
ASTOR BUYS LOT FOR $25,000
TWO years after this memorable oc-
casion the land was acquired by Medcef
Eden, and there is an unbroken chain of
titles runing back to him. The area was
known as "Eden Farm" until 1850. Medcef
Eden died in 1798 and his two spendthrift
sons involved their inheritance so qu ckly that
it was sold for the benefit of creditors in
1801, Air. Astor acquiring a third -interest
in 1803, on foreclosure of the mortgage, he
acquired title for $25,000.
At the time of the purchase the "Astor"
tract comprised seventy acres, its approxi-
mate boundaries being what are now Broad-
way, a little below Forty-third Street and a
little above Forty-fifth Street, diagonally
across Eighth, Ninth, Tenth and Eleventh
Avenues to the Hudson River between
Forty-eighth and Fifty-first Streets.
Following the will of the late John Jacob.
Astor, who-went down on the Titanic in 1912.
Vincent Astor, on October 3, 1919, sold the
remainder of it to the 1493 Broad-
way Corporation, a subsidiary of
the Famous Players-Lasky Cor-
poration.
APPRAISED AT $6,000,000
This same property is now ap-
praised at no less than $6,000,000,
an increase of approximately 240
times its original value, in a space
of about a century and a quarter.
At the present time, the Putnam
Building is one of the few unim-
proved spaces in the section. It
has a 200-foot frontage on Broad-
way, and extends 207 feet west-
ward on 43rd and 44th streets.
The architects' plans call for
stores on the ground floor, and it
has also been planned that upon completion,
the Famous Players-Laskey Corporation, at
present housed in spacious quarters on Fifth
avenue and 41st street, will take over three
or more floors of the new building for their
executive" offices.
The tenants of Westover Court have al-
ready been notified of the plans, end they
will be expected to vacate the premises by
June 1, 1925, when the demolishing of that
portion of the building will begin.
The razing of the Putnam Building, how-
ever, will not begin until later on in the year,
the date being put as October 1.
It is interesting to note to> what extent the
new zoning laws of New York State have
marked out a definite form of architectural
construction.
April 25, 1925
Page 51
New Colney Theatre
Philadelphia, Features Organ
THE New Colney Theatre, the largest
one-floor seating capacity theatre in the
world, located at Fifth street and Olney
avenue, Philadelphia, was opened to the pub-
lic on Saturday afternoon, April 11, at 2:15
o'clock with ceremonies appropriate to the
importance of the occasion, marking as it
does an epoch in theatrical construction and
a new era in the business life of Olney and
the surrounding territory in which it is lo-
cated. The opening of the Colney also
marked another step forward in Philadelphia
amusement life and welded still another link
in the famous chain of theatres operated by
the Stanley Company of America.
MAGNIFICENT WURLITZER
INSTALLED
Special selections were played on the
magnificent new Wurlitzer-Hope-Jones or-
gan. The first presentation as the first feat-
ure attraction was Douglas Fairbanks in
"The Thief of Bagdad." And certainly there
could have been no more appropriate a pic-
ture selected for the inaugural of a new
theatre at this season of the year than this
delightful, amazing spectacle with its won-
drous scenes of fantasy, including the magic
carpet, the flying horse and hundreds of
others. "The Thief of Bagdad" is a film of
beauty and joy.
The new Colney Theatre is unique in,
'many ways. It is the largest one-floor seat-
ing theatre in the world. It is larger in area
than any of the larger theatres in the center
of the city. Its projection room is the larg-
est in the city and there are many other
facts and innovations that make it unique
in present-day theatre construction. Occupy-
ing a plot of ground 112 feet by 220 feet
deep on Fifth street, extending back to Law-
rence street in the rear, the Colney, with its
immense dome, is easily one of the land-
marks in this busy section of Olney.
The front of the theatre, which was
planned and erected under the supervision of
H. C. Hodgens and A. D. Hill, architects, is
of a handsome design in white terra cotta
and brick. In the center is a ticket booth of
decorative design and with the latest im-
provements that go into the making of these
necessary adjuncts to a theatre. From the
booth one enters the handsome vestibule or
foyer, finished in travertine and marble, with
lobby decorations in paneled and mirror ef-
fects, carrying out the Italian renaissance
style which was adopted for the interior.
THEN the large promenade is reached, ex-
tending the full length of the house and
from there one reaches the seats. The Italian
renaissance or polychrome color enters into
the ornamental work here, there and every
where else throughout the auditorium. The
soft velvet carpets are of blue and gold col-
. ors.
So are the elaborate and artistic dra-
peries, imparting a general air of dignity and
quality. The seating capacity is on one floor
and one must see the vast number of seats,
of the latest design, with springs, and up-
holstered in blue cut velour, to realize how
vast is this auditorium.
Jules E. Mastbaum, president of the Stan-
ley Company cf America, believes that he
has given the people of Olney and its sur-
rounding territory one of the finest modern
theatres in the world. To its architecture,
scientific equipment and decoration he has
brought his experience and study of building
and the latest resources of engineering
science and invention devised for the safety,
comfort and luxury of the theatre-going
public.
The lighting and power equipment of this
theatre is the most complete and perfect yet
applied to a playhouse. The entire system is
fed by arteries emanating from the distribut-
ing plant in the basement. In perfecting the
plans for illuminating the entire theatre,
the value of light was considered as one of
the most effective means to aid and enhance
the decoration, atmosphere and safety. So
that the Olney Theatre shall always be sure
of plenty of light and power in case of any
failure in the public lighting service, it is
equipped with an emergency lighting system
of its own which is automatically switched
into action in the event of a stoppage of
the public service.
EXCELLENT LIGHTING CONTROL
"C* OR control of the various lighting needs
that may present themselves, an elaborate
pro-set, automatically operated switchboard
is located on the stage. This board operates
in conjunction with banks of dimmers for
gradually varying the intensity of lights from
full candle power to complete darkness, and
vice versa, also for the blending of colors
that may be needed on the stage.
Besides the arc of footlights, the stage is
equipped with overhead borders of lights,
side proscenium strips and spot lights and
color effects at the side wings, complete for
any production, vaudeville, drama, etc. For
motion pictures and special spot lighting,
the most modern equipment has been pro-
vided for the picture booth, which is the
largest in the city, measuring 27 feet by 12
feet. It contains three of the most improved
Simplex machines, a spotlight and a dissol-
ves These machines and spots are carefully
guarded from dust and intrusion. The gen-
eral illumination is novel and attractive, de-
parting from the usual methods because its
effects are produced from concealed sources,
eliminating eye strain and accomplishing per-
fect results.
AUTOMATIC TEMPERATURE CONTROL
The temperature of the entire theatre,
auditorium and back stage is regulated auto-
matically by thermostats, which open and
close valves admitting or shutting off steam
in radiators, and holding the temperature at
an}' desired degree. The ventilating S3-stem
consists of four huge Typhoon fans, two on
each side. These are each ten feet in diame-
ter and are the largest in the city. They
are located in bays or balconies, ornamented
and grilled. These supply hundreds of thou-
sands of cubic feet of air every hour, and
every cubic foot of air must be raised from
the street temperature to the temperature of
the auditorium and inversely reduced fro'"\
the outside heat of summer months to the
desirable coolness of a perfectly ventilated
theatre.
Elaborately equipped and decorated series
of vanity, smoking and retiring rooms are
provided, those for the ladies being on the
left of the main vestibule and those for the
gentlemen being on the right side. There
are also dressing rooms under the stage for
performers when needed, and rest and re-
tiring rooms for musicians and ushers, all
these being of the most modern in equip-
ment. In the promenade are two beautiful
drinking fountains.
A magnificent Wurlitzer organ costing
$75,000 has been installed in the Colney. The
organ chambers are on each side of the pro-
scenium arch, built of grilled work in hand-
some design.
THE provisions for speedy exit are a spe-
J- cial feature and comprise eight five-foot
exits on each side of the auditorium and
eight five-foot exits in the rear. It is stated
that with these exits, if the house contains
2,500 people — its capacity — the entire audi-
ence could reach the streets in five minutes.
On each side of the main entrance there
are two stories. On the second floor is a
large hall which may be used for dancing or
for public gatherings, it being 40 feet by 112
feet. The manager's office is also located on
this floor, as is also the picture booth. An-
other special feature of the Colney is that
there is not a post or pillar or any other ob-
struction which prevents one from viewing
the stage. No matter where a patron may-
be seated the vision is unobstructed, while
the acoustics of the auditorium are as per-
fect as human ingenuity can make them.
To this theatre Mr. Mastbaum has brought
the experience of years of theatre building
into conjunction with every resource of
modern science and art applicable to such a
structure. In supplying comforts and con-
veniences he has outdone his own past ef-
forts. The most exacting will find in the
Colney the ultimate in everything that will
make for the greatest delight in making en-
tertainment here a literal joy. If the Colney
had been placed near Broad and Market
or Chestnut streets, it would have become
one of the greatest sights and show places
of Philadelphia.
The new organ in the Colney Theatre is
the latest model, known as Style F, made
by the Wurlitzer-Hope- Jones organization.
It is an instrument that successfully com-
bines the organ with the orchestra. The pro-
duction and blending of tone in the organ
was carefully studied from its scientific side,
this study being started by the construction
of apparatus that took photographic records
of sound waves passing in the air, and Mr.
Hope-Jones was enabled to analyze and di-
vide them into their constituent parts of
ground tones, upper partials and harmonics.
The introduction of science, where previ-
ously rule of thumb reigned supreme, has
inaugurated a revolution which has its in-
fluence on organs in all parts of the world.
This sound wave recording apparatus showed
that no diapasons (save those left by the
old masters of the art in a few of the Euro-
pean cathedrals and churches), posssessed a
reasonable proportion of foundation tone.
NEW INVENTION
'PHIS led to the invention of the leathered
1 p, by means of which the volume of
foundation tone was greatly multiplied and all
dissonant harmonies removed. The invention
of the Tibia family naturally followed. The
next thing invented was the diaphone, which
is an entirely new method of tone produc-
tion.
The reeds in this organ are admittedly
the finest produced. Another feature which
is of the deepest import is that of enabling
the organist to obtain expression from his
finger tips. By means of the "double touch"
on this organ any particular note or notes
can be brought out above the remainder of
the organ, and this without raising the
hands from the keyboards. To each key-
board are fitted distinct touches, the firstj
playing the stops that are drawn on for the
first touch stop keys, and the second touch
stop keys are brought into use. The two
touches are absolutely distinct from each
other, and no mistake can be made by bring-
ing the second touch into action when it is
not needed.
a
Page 52
Exhibitors Trade Review
How the Motion Picture Theatre
Is Operated in Mexico
By ENRIQUE VIGLE
The auditorium of
this new Mexican the-
atre has an atmos-
phere of refinement.
The house is being
run according to the
most approved and
advanced American
methods of showman-
ship. The loges were
designed for comfort
as well as beauty.
This is the interior of
the artistic Gia Pal-
acio Theatre, and is
fully equipped with
the most modern and
up-to-date accessories.
Every convenience
has been installed to
meet the desires of
most exacting patrons.
BY what I have read and persona!
study of conditions I can readily
appreciate that the importance of
Mexico as a market for moving pic-
tures is somewhat overlooked by pro-
ducers in the U. S.
As a matter of fact, the Mexican
Market has great possibilities that need
only some hard work on the part of
producers to repay them a hundredfold.
The fact that Mexico has 18 mil-
lion people ought to make it a desira-
ble place for all those interested in
selling pictures. Up to the present
only cities of some importance have
motion picture houses regularly oper-
ated, and then their owners do not try
to impress upon the minds of their
people the excellence of pictures as en-
tertaining medium. There are still a
large number of cities and countless
small towns where moving pictures are
something yet to be seen and where a
well organized distributing corporation
might make real money.
Distribution
Distributors in Mexico are few in
number and they handle only a very
small amount of the American Produc-
tion, for while it is true that some
producers as Paramount, First Na-
tional, United Artists, Universal, and
others have their own distributing of-
fices, they, of course, handle only their
products, leaving the entire output of
independent producers to be handled
by three or four distributors who can-
not possibly find an outlet for all that
material.
Operation
Operation is much the same here as
in the U. S. Projectors used are in
the majority either Powers or Pathe.
Outside of Mexico City, there are some
very nicely furnished motion picture
houses. In the states, theatres are
"just" theatres, lacking those small
necessities so much appreciated by the
public. Nice halls, well equipped
ladies' and men's rooms, ice cold water,
etc., are so many niceties that are not
used.
Shows start, as a rule, at 4.30 and 8
p. m. In that time there are TWO
different performances and any person
wishing to see both must get a new
ticket. That is to say "continuous"
performances are not the rule, and the
writer does not know of any theatre
operating that way. Prices vary ac-
cording to cities, but as an average they
are 50 cents for orchestra seats and
25 cents for gallery seats.
Duties
Film duties in Mexico are high.
$5.00 a kilo Mexico City is the rate.
The average reel weighs about 2y2
kilos. When a picture goes up to seven
or eight reels duties on it amount to a
good deal of money. This causes the
distributor to bring in as few prints as
he can possibly afford to. These pic-
tures go around the Republic. In some
places worn out machines and careless
operators badly injure the print, thus
making it a hard job for the next op-
erator to give a decent show.
To the above expense, which is im-
portant, we must add the cost of the
advertising material
The best picture is not worth any-
thing if it is not exploited by a good
quantity of posters, photos, cuts, etc.
The advertising matter is charged ex-
tra, and the duties on it are also ex-
tra at the rate of $3.50 a kilo Mexico
City. All these expenses make the
price of the picture go way above
what it originally was, this being the
reason why independent distributors
are so careful in choosing their films
and also why they leave out pictures
that should prove good money makers.
They want to play safe ! This is not
all. To the above named expenses we
must add the most important one, that
of—
Titling
All pictures exhibited in Mexico
must have Spanish titles. Tilting a
picture is something that takes skill and
ability. There are some houses in the
U. S. who make a specialty of that
work and their charges are, as an
average, $9.00 per reel. But producers
could have this done in their own stu-
dios, if they engage good interpreters
or translators who do not try to "copy"
the English titles, but to translate them
in Spanish so that it will convey the
idea. There are some otherwise fine
pictures that are poor shows because
of the wrong Spanish titles. We all
know the importance of titles and it is
useless to try to make a poor title fit
a good picture. It spoils it.
April 25, 1925
Page 53
The interesting brick front
of the Algoma Theatre,
Sault Ste. Marie, Canada.
Its appearance is unusual-
ly neat, and gives the
impression of a comfort-
able compactness. Note
how well the frontage
space is utilized.
THERE are five photoplay theatres
in the City of Sault Ste. Marie,
Canada, of which but one may be
considered modern, namely, the Algoma
Theatre, very favorably located, built
in 1920 by the Famous Players Cana-
dian Corporation as a de luxe photoplay
theatre, with a large stage suitable,
when required, for vaudeville and stage
plays. It is said to be one of the most
modern houses north of Toronto, cost-
ing about $300,000 to erect, with a re-
tiring and rest room for ladies, a smoke
loom for gentlemen, a pipe organ, and
a seating capacity of 1,042. .
The projection room is up to date m
every way, equipped with the latest
type Simplex projectors and a trans-
verter. A five-piece orchestra, increased
to fifteen pieces on Wednesdays and
Thursdays, plays daily at the two eve-
ning sessions, the pipe organ being used
at the daily matinee. The present policy
gives three complete changes of pro-
grams weekly, each ideal, consisting
usually of a news reel, scenic views, a
comedy creation, and one feature pre-
The Algoma
City of Sault Ste. Marie,
Canada
sentation. The price of admission at the
evening sessions is $0.35 for adults and
$0.15 for children, and at the matinees
$0.25 and $0.10 respectively, which are
the prevailing fees at the other theatres.
The other four photoplay theatres in
this city, with their respective seating
capacities, are, in order of popularity
and importance, the Orpheum, 650;
King's, 880 ; New Princess, 450, and the
Duchess, 380. With the exception of
the last named, all were built originally
for photoplay houses. The Orpheum
is equipped with two Powers projectors
and has a pipe organ. An orchestra of
five pieces plays daily at the two eve-
ning sessions, the organ being used at
the daily matinee. Each program con-
sists of a news or scenic reel, a comedy
creation, and one feature presentation,
with two changes made weekly. King's
Theatre has one Simplex and one
Powers projector, and a motor genera-
tor. Both vaudeville and photoplays
are given, two changes of the latter
made weekly, while an orchestra of
three pieces furnishes music.
THE two smallest theatres are the
Princess and the Duchess, the for-
mer equipped with two Powers pro-
jectors, and the latter with one Powers
and one Simplex, music being given by
an organ and a piano, respectively. Two
programs are featured weekly at each
theatre, with a matinee and two eve-
ning sessions daily, each program con-
sisting usually of a cartoon, a comedy
creation, and a feature presentation.
No motion pictures are imported into
this district direct from the United
States, as all are furnished by agents in
Toronto. It may be mentioned, how-
ever, that the Canadian import duty on
this commodity is three cents each lin-
ear foot, with a sales tax of 5 per cent
on the duty-paid value in addition.
This striking interior of the Algoma is in keeping with the
simplicity of the design of the exterior shown above. There
is no balcony, but the gradual elevation of the auditorium
floor makes every seat a good one.
The long and artistically furnished promenade of the Algoma
is the pride of the city. The floors are heavily carpeted to
insure silence from the later comers during the performance.
The flower stands and furniture are of wicker.
Page 54
Exhibitors Trade Review
Where to Buy It
Catalogs and Literature Listed in This Directory May Be Obtained By Writing to This Paper or to the Manufac-
turers. To Insure Prompt Attention When Writing to Manufacturers, Always Mention Exhibitors Trade Review
AISLE LIGHTS
The Brookins Co., 360 North Michigan
Avenue, Chicago, 111.
Exhibitors Supply Co., 845 South Wabash
Avenue, Chicago, 111.
Kausalite Manufacturing Co., 6143 Evans
Avenue, Chicago, 111.
(Illustrated pamphlet on aisle lights)
ARTIFICIAL FLOWERS
Doty and Scrimgeour Sales Co., 30 Reade
Street, New York, N. Y.
(Illustrated catalog on artificial flowers)
General Flower and Decorating Co., 311
West 50th Street, New York.
The McCallum Co., Pittsburgh, Pa.
Frank Netschert, 61 Barclay Street, New
York.
(Illustrated catalog on artificial flowers)
Schroeder Artificial Flowers Mfg. Co.,
6023 Superior Street, Cleveland, Ohio.
Worcester Artificial Decorating Plant Co.,
194 Front Street, Worcester, Mass.
ART TITLES
O. C. Bucheister, 245 W. 55th St., New
York.
AUTOMATIC CASHIERS
Brandt Automatic Cashier Co., Dept. U
Watertown, Wis.
(Illustrated booklet)
CAMERAS
Eastman Kodak Co., Rochester, New York
(Illustrated catalog)
Motion Picture Apparatus Co., 110 West.
32nd Street, New York.
(Pamphlet on motion picture cameras)
CARBONS
M. G. Felder Sales Co., 1540 Broadway,
New York.
Charles W. Phellis & Co., 130 West 42nd
Street, New York.
Hugo Reisinger, 11 Broadway, New York.
CHAIRS
Heywood-Wakefield Co., Boston, Mass.
Mahoney Chair Co., Gardner, Mass.
CURTAIN CONTROLS, AUTOMATIC
Automatic Devices Co., Allentown, Pa.
J. H. Welsh, 270 West 44th Street. New
York.
DECORATORS
Carson Scenic Studios, 1507 N. Clark,
Chicago, 111.
Gibelli & Co., 1322 Vine Street, Philadel-
phia, Pa.
United Scenic Studios, 30 W. Lake St.,
Chicago, 111.
DISINFECTANTS, SPRAYS, ETC.
Rochester Germicide Co., 16 Dowling
Place, Rochester, New York.
DYES, LAMP
Bachmeier & Co., Inc., 438 West 37th
Street, New York.
FILM RAW STOCK
Eastman Kodak Co., Rochester, New
York.
Fish-Schurman Corp., 45 West 45th
Street, New York.
FLOOR COVERINGS
Clinton Carpet Co., Chicago, 111.
(Illustrated pamphlet on carpet and rug cashions)
FRAMES, MIRRORS, ETC.
S. Markendorf, 122 West 23rd Street, New
York.
Stanley Frame Co., 729 7th Avenue, New
York.
(Illustrated catalog on display frames and bulletin
boards)
Dwyer Bros., 520 Broadway, Chicago, 111.
INSURANCE
Theatre Inter-Insurance Co., 137 South
5th Street, Philadelphia, Pa.
INTERIOR FURNISHINGS
Robert Dickie, 247 West 46th St., New
York.
LAMPS
Edison Lamp Works of N. J., Harrison,
N. J.
(Illustrated catalog on lamps and illuminating acces-
sories)
LAMPS, REFLECTING ARC
Morelite Co., Inc., 600 West 57th Street,
New York.
Warren Products Co., 261 Canal Street,
New York.
LAMP ADAPTERS
Best Devices Co., 22 Film Building, Cleve-
land, Ohio.
(Illustrated catalog on motion picture equipment)
LEASES
Bausch & Lomb Optical Co., Rochester,
New York.
(III. catalog on lenses of all kinds)
C. P. Goerz American Optical Co., New
York City.
(III. catalog on lenses of all kinds)
Gundlach-Manhattan Optical Co., 767
Clinton Street, S. Rochester, N. Y.
Kollmorgan Optical Co.. 35 Steuben
Street, Brooklyn, N. Y.
Projection Optics Co., 203 State Street,
Rochester, Pa.
(Illustrated catalog on projection lenses)
Semon, Bache & Co., 636 Greenwich
Street, New York.
(Illustrated pamphlet on lenses)
L. Solomon & Co., 199 Wooster Street,
New York.
LIGHTING EQUIPMENT, SPOTLIGHTS,
ETC.
Charles H. Bennett, Cleveland, Ohio.
Henry Menstrum, 817 6th Avenue, New
York.
Charles I. Newton, 244 West 14th Street,
New York.
(Illustrated catalog on stage effects)
Sun Ray Lighting Products Co., 119 La-
fayette Street, New York.
(Illustrated catalog on spot and flood lights)
Universal Electric Stage Lighting Co., 321
West 50th Street, New York.
(Illustrated catalog on stage and lobby lighting equip-
ment)
Dwyer Bros., 520 Broadway, Chicago, 111.
MARQUISE, METAL WORK, ETC.
Moeschle-Edwards Corrugating Co., Cin-
cinnati, Ohio.
(Illustrated catalog on metal marquise, doors and
sashes)
The ProBert Sheet Metal Co., Covington,
Ky.
Edwin C. Reinhardt Mfg. Co., 326 2nd
Street, Cincinnati, Ohio.
MUSIC STANDS
Liberty Music Stand Co., 1960 East 116th
Street, Cleveland, Ohio.
(Illustrated catalog on orchestra music stands)
ORGANS
Austin Organ Company, Hartford, Conn.
M. P. Moller, Inc., Hagerstown, Md.
(Illustrated catalog on theatre organs)
Geo. W. Reed & Son, W. Boylston Street,
Boston, Mass.
Rudolph Wurlitzer Co., Cincinnati, Ohio.
(Illustrated catalog on theatre organs)
PENCILS, SLIDE
Blaisdell Pencil Co., Philadelphia, Pa.
PRINTS, M. P.
Consolidated Film Industries, New York.
Duplex Motion Picture Industries, Sher-
man St. & Harris Ave., Long Island
City, N. Y.
PRINT PRESERVATIVES
Counsell Film Process and Chemical Co.,
236 West 55th Street, New York.
PRINTING PRESSES — (Hand)
Globe Type Foundry, Chicago, 111.
PRINTERS
Filmack Co., 738 South Wabash Avenue,
Chicago, 111.
Kleeblatt Press, 351 W. 52nd St., N. Y. City.
The Read-Taylor Co., Lombard and South
Streets, Baltimore, Md.
(Illustrated catalogue on lithographs and program
covers)
Rialto Printing Co., 1239 Vine Street.
Philadelphia, Pa.
Hennegan Co., Cincinnati, Ohio.
PROJECTION MACHINES
Brenkert Light Projection Co., Detroit,
Mich.
(Illustrated catalog on projection machines, flood and
spot lights)
Nicholas Power Co., 90 Gold Street, New
York.
(Illustrated catalog on projectors, accessories and
lamps)
Precision Machine Co., 317 East 34th
Street, New York.
(Illustrated catalog on projection machines and acces-
sories)
Superior Projector, Inc., Coxsackie, New
York.
(Illustrated catalog on projection machines and acces-
sories)
SAFES, FILM, AND SHIPPING CASES
American Film Safe Co., 1800 Washington
Blvd., Baltimore, Md.
Russakov Can Co., 936 W. Chicago Ave.,
Chicago, 111.
SCENERY
Theodore Kahn, 155 W. 29th Street, New
York.
United Scenic Studios, Inc., 30 Lake
Street, Chicago, 111.
SCREENS
Raven Screen Corp., 34 5 West 39th Street,
New York.
(Illustrated pamphlet on picture screens)
Sunlite Screen Co., 729 7th Avenue, New
York.
SHUTTERS
Double Disc Shutter Co., 2100 Payne Ave.,
Cleveland, Ohio.
SIGNS
Opalume 'Sign Company, Battle Creek,
Mich.
SLIDES
M. S. Bush, 52 Chippewa Street, Buffalo,
New York.
(Pamphlet on illustrated slides to accompany pipe
organ features)
Radio Mat Slide Co., New York.
Standard Slide Corp., 209 West 48th
Street, New York.
(Illustrated catalog on picture slides)
SPLICING, FILM
General Machine Co., 359 East 155th
Street, New York.
(Pamphlet on motion picture splicing machines)
STAGE RIGGINGS
Peter Clark, Inc., 534 West 30th Street,
New York.
SWITCHBOARDS, THEATRE
Mutual Electric & Machine Co., Detroit,
Mich.
(Illustrated catalog on electric switchboards)
THEATRES FOR RENT
Wm. J. Smith & Co., 1457 Broadway,
New York City.
THUMBTACKS
Solidhed Tack Co., 37 Murray Street, New
York.
(Illustrated pamphlet on thumbtacks and punches)
TICKETS
Arcus Ticket Co., 352 N. Ashland Avenue,
Chicago, 111.
Globe Ticket Co., 352 North 12th Street,
Philadelphia, Pa.
(Illustrated pamphlet on roll and strip)
Keystone Ticket Co., Shamokin, Pa.
Trimount Press Co., 113 Albany Street,
Boston, Mass.
World Ticket & Supply Co., 1600 Broad-
way, New York.
(Illustrated pamphlet on theatre tickets and ticket
registers )
TICKET CHOPPERS
The Caille Bros. Co., Detroit, Mich.
TIME CLOCKS
The Tork Company, 8 West 40th Street,
New York.
(Folder on time clocks)
TRANSVERTERS
Hartner Elec. Co., 1905 W. 112 St., Cleve-
land, Ohio.
VENTILATING
Atmospheric Conditioning Corp., Lafay-
ette Building, Philadelphia, Pa.
Typhoon Fan Co., 345 West 39th Street,
New York.
April 25, 1925
Page 55
News and Facts Bearing on
the Design and Improvement
of the House and Its Facilities.
A Theatre Lobby
Should Support Itself
When, at the end of your business year,
you begin to add and subtract figures to see
whether or not your theatre has made money
for you, where do you list rental charge that
is apportioned to the lobby? Does it go with
the "dead overhead" charges, or do you list
it as a live asset that has more than earned
its upkeep?
The lobby, used intelligently, belongs in
the latter category. The lobby of a theatre
is its show window, just like the windows
of the big department stores, and all the
lesser shopping stores in your vicinity.
Their best goods, the most seasonable and
attractive goods, are put in the w'ndows for
display. The idea is to attract the eye of the
passer-by, and to awaken a desire to possess
the article advertised. That is salesmanship,
and that is also showmanship.
Study the setting that most of these win-
dows afford their displays. Are the goods
just thrown in haphazardly, in any which
way or fashion? No, the modern tendency
is to make the window attractive as a whole
first, and so assure attention to the bigger
object, the whole. And then, when the in-
terest is aroused, the viewer will give more
minute attention to the detail, — the saleable
article.
A good show window will probably have
some mahogany shelving, plenty of mirrors
(tempting the woman to take a peek, —and
The man, too). Written messages will not
appear on slopped up pieces of card board,
but lather on well mounted bristol botrds.
That is how your lobby should look. Clean,
of course ; well arranged in regard to the
furnishings you may have in it. Your an-
nouncements of current and coming attrac-
tions should not be apologetic, but bold and
outstanding pieces of art. The product] g
companies are spending a great deal of
money nowadays to give you some really
fine lobby cards. Very often, on some spe-
cial picture, a fine process oil-painting is
available. To just stick such posters up in-
discriminately, without some appropriate
background or mounting, is a reflection upon
your taste. Give these posters the framing
they deserve.
You have no window panes in your lobby
"show-window" ; frames are their equiva-
lent. Note, for example, the two photo-
graphs on this page in illustration of how
adaptable good frames are for an attractive
display of posters. These frames, manufac-
tured by the Stanley Frame Company, are
easily handled, opening up on easy-moving
hinges. They have proven their worth in
many instances, and it would certainly be
worth your while to investigate their pos-
sibilities.
In the two photographs on this page you
have excellent examples of how efficiently
lobby frames may be used. See how
attractive the display becomes with
just a bit of frame work to help out.
The frames were manufactured by the
Stanley Frame Company.
Big Miehle Press
For Ervin Kleeblatt
New Kleeblatt Miehle Prints
24,000 Press Books a Day
The Ervin S. Kleeblatt Press of New York
have just added a giant Miehle cylinder press
to their equipment. This add tion was neces-
sitated by the ever increasing volume of busi-
ness handled by that house for the motion
picture industry. It will also expedite the
handling of the giant press shee'.s that are
gaining the favor of the producing companies
of late.
It is understood that the cylinder press
is one of the largest ever turned out by the
Miehle firm, and was built along special spe-
cifications for the individual needs of the
Kleeblatt Press.
$8,000 was paid for this machine to the
Miehle firm. The press includes, among its
other modern equipment, the improved auto-
matic cross-feeder, a static eliminator and
the modern air drying attachments. Its ca-
pacity running is approximately 1,500 impres-
sions per hour per 24-hour day. This ca-
pacity allows for a production output of about
24,000 regular producers' press books per
working day.
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Page 56
Exhibitors Trade Review
LET'
G O
EVERYBODY WELCOME
To the Convention of the Motion Picture Theatre
Owners of America and Association of Motion Picture
. . . . Equipment Dea lers of America . . . .
, WISCONSIN
MAY 12th, 13th, 14th, 15th and 16th
Over 60 Manufacturers of Theatre Equipment will display their latest products.
See the many improvements, each one of interest to you, keep up with the times.
This will be the largest Convention of its kind ever held. Below are a few of the
Manufacturers who will exhibit their goods.
Acme Motion Picture Projector Co.
Chicago, III.
Addressograph Company,
Chicago, 111.
Arlington Seating Company,
Arlington Heights, 111.
Automatic Devices Co.,
Allentown, Pa.
Bausch & Lomb Optical Co.,
Rochester, N. Y.
Brandt Automatic Cashier Co.,
Watertown, Wis.
Brenkert Light Projection Co.,
Detroit, Michigan.
Carbon Products Company,
Lancaster, Ohio.
James H. Channon Mfg. Co.,
Chicago, 111.
R. W. Clark Mfg. Co.,
Chicago, 111.
Da-Lite Screen & Scenic Co.,
Chicago, III.
Double Disc Shutter Co.,
Cleveland, Ohio.
Edison Lamp Works,
Harrison, N. J.
Elliott Addressing Machine Co.,
Chicago, 111.
Enterprise Optical Mfg. Co.,
Chicago, 111.
Exhibitors' Supply Co.,
Milwaukee, Wis.
,E. E. Fulton Company,
Chicago, 111.
Fulco Sales Co.,
Chicago, 111.
Hertner Electric Co.,
Cleveland, Ohio.
Hoefer Change-Maker Co.,
Kansas City, Mo.
Howell's Cine Equip Co.,
New York City.
Holmes Projector Co.,
Chicago, 111.
Kohler Company,
Kohler, Wis.
Liberty Music Stand Co.,
Cleveland, Ohio.
J. E. McAuley Mfg. Co.,
Chicago, Illinois.
Minusa Cine Screen Co.,
St. Louis, Mo.
Morelite Company,
Mew York City.
Movie Supoly Company,
Chicago, 111.
National Carbon Co.,
Cleveland, Ohio.
National Lamp Works,
Cleveland, Ohio.
Newman Mfsr. Co.,
Cincinnati. Ohio.
Operators Piano Co.,
Chicago, III.
Nicholas Power Company,
New York City.
Pennsylvania Lighting Co.,
Greensburg, Pa.
Precision Machine Co.,
New York City.
Pyrene Mfg. Co.,
Chicago, 111.
Raven Screen Co.,
New York City.
Rawson and Evans,
Chicago, 111.
Rosco Laboratories,
Brooklyn, N. Y.
Simplex Ticket Co.,
Chicago, 111.
Standard Mfg. Company,
Cambridge City, Indiana.
Theatre Supply Company,
Cleveland, Ohio.
E. J. Vallen Electrical Co.,
Akron, Ohio.
Voigt Company,
Philadelphia, Pa.
Warren Products Co.,
New York City.
Wisconsin Theatre Supply Co.,
Milwaukee, Wisconsin.
Westinghouse Lamp Co.,
Bloomfield, N. J.
Westinghouse Electric Co.,
East Pittsburgh, Pa.
We have arranged for Special Rates at tv~ H^M*: with the Railroads, if you
are interested, write or wire Sam Lears, Chairman, Convention Committee, 417
South Dearborn Street, Chicago, Illinois.
April 25, 1925
Page 57
HELIOS REFLECTOR LAMP
"BEST BY TEST"
APPROVED BY
UNDERWRITERS LABORATORIES
-,">'- Better Screen Illumination
50-75 % Current Saving
WARREN PRODUCTS CO.
265 C-nal bt.
NEW YOP.K
Get Ready for Summer
Often, even in the cooler weather, and
quite naturally throughout spring and sum-
mer, a certain amount of artificial breeze is
necessary. This is due to the fact, of course,
that so many people are inhaling the pure
afr and also smoking is permitted in some
parts of theatres. Fans play a big part in
circulariz'ng the stagnant air and among
those which have found a place in theatres
is the Typhoon Fan.
* * *
Time for a New Marquise
There are few theatres today that haven't
marquises or canopies. Still, many of these
could be very nicely changed for the good
of the theatre. Moeschel-Edwards Corpora-
tion, Cincinnati, O., are noted for special at-
tention to the erection of canopies and mar-
quises.
* * *
Decorative Curtains
The curtain is an essential part of the
stage display and is one of the theatre items
which is not always given the attention it
deserves. Our finest theatres are enhanced
considerably by heautiful curtains which
again are enhanced often by floodlights, etc.
James H. Channon Manufacturing Com-
pany of Chicago continues to supply many
of the smaller and larger houses through-
out the country with fireproof curtains, elec-
tric curtain operators and curtain tracks.
Theatre Ticket Efficiency
The tickets, whether for continuous per-
formances or reserved seats, are one of the
details that comprise the running of a theatre.
Qf course the quality of the tickets is not
extremely important, but the purchase of
tickets that are manufactured by concerns
who do nothing else but print tickets is not
only economical but also makes for exact-
ness in this respect.
There are several companies that have
spent many years at this work, and among
the best is the Globe Ticket Company.
Arc Lamps
The arc lamp is one of the most impor-
tant pieces of equipment installed in the
theatre. Upon the lamp depends proper and
efficient projection. A very excellent product
of this character has been put on the market
by the Morelite Company of New York City.
This lamp, known as the Morelite Reflector,
produces steadier and better illumination and
at the same time, is highly economical in
use, the claim for it being a saving of 70
per cent of current consumption. It also
eliminates the use of all condenser lenses and
cuts carbon costs in half. This Arc Lamp
aids considerably in giving better pictures
wherever it is in use.
Aisle Lights
Poor Aisle Lighting Reflects On
Your Box-Office Receipts
USE KAUSALITES
Write for Our Booklet
KAUSALITE M'F'G CO.
6143 Evans Avenue Chicago
L A
"You want
Phelcol"
Slower burning Increased light
Smooth and quiet arc
Less condenser pitting and
cracking
// your dealer cannot sup-
p I y you write to us
Charles W. Phellis & Co., Inc.
130 West 42nd Street, New York
For Canada: Keystone Trading Co., Ltd.
10 Ste. Sophie Lane, Montreal
Cartoons That Please
The exhibitor who keeps his audience in
good humor is doing a- great deal of good
for the reputation of his theatre, and, qu-te
naturally, his box-office receipts. There are
many various methods of pleasing your pa-
trons. M. S. Bush, of Buffalo, readies the
public through its funny-bone. His cartoon
service is especially prepared for organ re-
citals as well as many other types of musical
renditions.
The Screen
Without a good screen the finest projec-
tion, the best music, in fact, the best of
everything is of no use. The screen is one
of the most vital parts of your house and in
choosing your screens the greatest care must
be taken. There are many fine companies,
such as the Sunlite Screen Company of
New York City.
* * *
The Question of Lens
In selecting the lens which will do its best
work, the exhibitor is sometimes confronted
with a very difficult problem. There are
many fine lenses cn the market, and among
the organizations helping the exhibitor with
his projection is L. Solomon & Son of New
York.
STANLEY FRAME COMPANY
L. Ring, Pres.
LOBBY DISPLAY FRAMES
MIRRORS— TICKET BOOTHS
Y
£0. «^r.-.. -
rTgn
4
Pa ire 58
Exhibitors Trade Review
SUN-RAY
FRANCE
LENS
The Best Imported
Condensing Lens
Made by a new process of the finest grade of
optical glass.
Will withstand more heat than ordinary lenses.
Guaranteed against detrimental discoloration.
Free from striae.
Ground and polished to the highest degree,
assuring true surfaces and accurate focal
lengths.
Each lens is branded —
SUN-RAY
FRANCE
Sold by leading dealers
throughout the country.
Imported Exclusively by
L. Solomon & Son
Established 1889
199 Wooster St., New York
tie-up
For Your Box-Office
The Colony
Theatre-
New York's
Latest
Amusement
Palace has
Installed
Brandt
Equipment
in the Box-
Office
THE NEW BRANDT
Here's a sure winner that is making a big hit
from Broadway to Main Street. Touch the
keys — quick as a wink the correct change
is delivered to the customer. Right or
left hand delivery. No more delays,
questions or mistakes to annoy your ^
customers.
Write for Illustrated Booklet
Brandt
/ Automatic
/ Cashier Co.,
^< Dept. U,
Watertown, Wis.
Please send me tree
postpaid, Booklet de-
scribing your new Branjt
Junior Automatic Cashier.
Quote prices and terms.
—PROJECTION—
Questions and Answers
-By WESLEY TROUT
Name
Address
Is it possible to use a transformer on direct current?
Ans. A transformer CANNOT BE USED ON DIRECT CUR-
RENT. It is a device made entirely for use on alternating current
ONLY. Remember its purpose is to change alternating current of
any given cycle (frequency) and voltage and amperage to an alter-
nating current of the very-same cycle, but of a different voltage and
amperage.
Why is proper lamp house ventilation important?
Ans. The projectionist and exhibitor should remember that the
ventilation of the projector lamp house is of extreme importance,
very much so if you are using high amperage at the lamp, since
unless there is ample air circulation the temperature inside will
reach a very high degree, which will automatically reduce the capac-
ity of your carbons and injure the wires on the interior of the
lamp house to a very great extent. It also heats the arc lamp very
unnecessarily.
In the process of volatilization water glass, which, as the projec-
tionist knows, forms a binder of the core of carbons, produces a
gray colored ash which is very light in weight. It is this ash which
forms the white coating in the top of your lamp house. This dust
is carried up to the top of the lamp house by the draft and very
gradually chokes the perforated metal used in the construction of
the lamp house. Unless the projectionist removes this deposit fre-
quently and the screens very thoroughly cleaned, all the ventilation
will be soon stopped, and this will cause your condensers to break
and much unnecessary heat will be retained in the lamp house. Be
sure and clean this dust out EVERY WEEK. Keep the lamp
house CLEAN INSIDE and OUT.
What is the best way to clean sprockets on your projector
mechanism?
Ans. Use a tooth brush and a little benzine on same. Wash the
surfaces of the sprockets until EVERY BIT OF THE DIRT IS
WASHED OFF. Have the machine running while washing off the
teeth of the sprockets.
What is meant by phase splitting?
Ans. The process of changing a single phase current into poly-
phase currents.
What is the term piano, used when referring to condensers ?
Ans. This is a term used when referring to condensers used in
motion picture projection. It means a flat surface. Piano con-
densers.
What is an open circuit?
Ans. A circuit which is not complete as to electrical connection.
A circuit which has been broken, as by the opening of a switch.
What is meant by "rain" in a picture?
Ans. This is scratches in a motion picture film which when
filled with dirt become semi-opaque and have the appearance of
"rain" on the screen.
What is a speed indicator for a projection machine?
Ans. As applied to projection, a device designed to indicate the
speed of projection on a direct reading dial. The speed indicator
is usually fastened on the mechanism.
What is a series-shunt wound dynamo?
Ans. This is a dynamo in which the field magnets carry both
shunt coils and series winding.
What is meant by working aperture?
Ans. In motion picture projection, that portion of the aperture
of a lense which is actually in use in the sense that it is contributing
to the improvement of the finished screen result.
What is meant by foot candle ?
Ans. A unit of illumination ; the light of a standard candle at a
distance of one foot.
What is meant by the term frequency?
Ans. The number of double alterations per second, very often
referred to as "cycles."
If a motor on a generator set does not start or take current till
most of the resistance is cut out, then takes a rush of current and
starts very suddenly, what is the cause?
Ans. The cause is a break in the starting resistance. A tem-
porary remedy is, connect the contacts where break occurs, until
resistance can be again repaired.
How do you connect a motor when it runs in the wrong direction ?
Ans. The remedy is to reverse armature or field connections,
whichever is the easier, but NOT BOTH.
Now in a compound-wound machine both the shunt and the series
coil must be reversed if the field be reversed; but if the machine
be provided with interpoles these must be treated as part of the
armature and must therefore not be reversed when the field is
reversed.
If a motor starts up and runs correctly on a light load, and on an
(Continued on Page 61)
April 25, 1925
Page 59
Good photography plays no small part in
making a picture popular. It has a definite
box office value.
EASTMAN
POSITIVE FILM
— does justice to the cinemato-
grapher's skill. It carries all the
quality of the negative through to
the screen.
And you know when the picture
is printed on genuine Eastman
Film — the identification "Eastman"
and "Kodak" in black letters in
the margin tells you.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
Page 60
Exhibitors Trade Review
FIG. 405
"Mecco" Marquise
An artistic exterior is just as necessary to success
as the right film inside the "house," and no one
element adds so much attractiveness as a carefully
selected marquise.
As manufacturers for years of structural, ornamental and
sheet metal building specialties, we have the most compre-
hensive designs at inviting prices. We can provide a type
to suit any architectural scheme, or design one to meet the
individual taste of exhibitors or their architects.
Consider now the substantial increase in at-
tendance you can achieve; write today for de-
scriptive folder. — E. T. R.
The MOESCHL-EDWARDS
CORRUGATING Co.
BOX 564 CINCINNATI, OHIO
Manufacturers of Mecco Ornamental Ceilings and Side Walls and
Metal Projecting Booths
Theatre Construction News
Archt. & Struc. Engr. — Lowenberg & Lowenberg, 111 West Wash-
ington Street, Chicago, 111., drawing plans on Theatre, Shops (14),
Offices (6) & Apt. Building, (12 fam), $900,000., 3 sty. & bas. 125 x
175 at N. W. Corner of 59th Street & Kedzie Ave. Mech. Engr. —
Wm. Hand, 111 West Washington Street. Owner — Syndicate, C.
M. Wasson, pres., Wasson Coal Co. 343 So. Dearborn Street,
Chicago. Architect taking bids.
* * *
Archt. & Mech. Engr. — John E. Eberson, 212 E. Superior Street,
Chicago, 111., drawing plans on Theatre (Avalon), $650,000, 3 sty.
& bas., 125 x 150 at S. E. Corner Stoney Island, South Chicago Ave.
& 79th Street. Struc. Engr— Lieberman & Hein, 190 N. State Street.
Owner — National Theatres Corp., J. J. Cooney, pres., 7542 Cottage
Grove Avenue, Chicago, 111. Archt. will take bids on gen. contr.
abt. May 1st.
* * *
Archt. & Mech. Engr.— W. T. Hooper & F. W. Janusch, 879 State
Street, Chicago, 111., drawing plans on Theatre (Oakwyn), Stores &
Apt. Bldg., §500.000., 2 sty. & bas., 165 x 125, at 6330-34 Roosevelt
Road, Berwyn, 111. Owner — Biba Bros. & H. T. Lynch, prop., Tiffin
Theatre, 4100 W. North Avenue, Chicago. Fdns. Contrs. only. John
A. Lundstrom, 5153 Clark Street, Chicago. Archt taking bids on
sep. contrs. Finishing plans for superstructure.
Archt. — Leonard F. W. Steube, 415 Adams Bldg., Danville, 111.,
finishing plans on Office Bldg. & Theatre (rem), $30,000. at 16-18-20
West Main Street, Danville. Owner — White Oak Bldg., Corp.,
Martin L. Myers, 604 N. Gilbert Street, Danville. Gen contr. let
without competition to Rev Duff, Chamber of Commerce Bldg., Dan-
ville., 111.
* * *
Archt. — Herbert K. Krapp, 1650 Broadway, New York City. Draw-
ing plans on Theatre, 2 sty. 102 x 145, at St. Louis, Mo. Owner —
Lee & J. J. Shubert, 223 West 44th Street, New York City. C.
Mature abt. June 1, 1925.
* * *
Archt. — Edwin G. Krutz, care R. E. Peden Company, 3504 Troost
Avenue, Kansas City, Mo., building Theatre (picture) $20,000., 1
sty. & bas., 50 x 134 at St. Joseph, Mo. Owner— P. D. Theatre
Company, 1224 North 4th Street, St. Joseph, Mo. Owner taking
bids, no date set for closing of bids.
Lattice Hanging Baskets
for
Theatre Lobbys &
Stage Sets
Designers of effective stage settings
Booklet Mailed Upon Request
Schroeder Art. Flower
Mfgrs. and Decorators
6023 Superior Ave.
Cleveland, O.
Archts. — Peacock & Frank, 445 Milwaukee St., Milwaukee, Wis.,
drawing plans on Theatre, Amusement & Stores Bldg., $75,000., 2 sty.
& bas., at 22nd and Forest Home. Owner — Badger Building Serv-
ice, 445 Milwaukee Street, Milwaukee, Wis.
* * *
Archt. — Emil A. Meyer, 2703 Lisbon Avenue, Milwaukee, Wis.,
drawing plans on Theatre (Princess) & store Bldg., $175,000., 2 sty.,
& bas., 90 x 120, at North Milwaukee, Wis. Owner — Mr. Brum
care Archt. Archt. will take bids April 15th, 1925.
* * *
Archt.— Stahl & Kinsey. 628 McKerchey Blvd., Detroit, Mich., build-
ing Theatre, Stores (4) & Apt. Bldg., (6 apts.) & Offices (4), $200,-
000. at Michigan Avenue, nr. Military, Dearborn, Mich. Owner —
Mutual Investment Co., J. F. Jenkins pres, 538 Dime Bank Bldg.,
Detroit. Archt. taking bids on gen contr. — no date set for closing.
* * *
Archt. — N. A. Nelson, Seaman Bldg., Ironwood, Mich., building
Theatre & Office Building, $150,000., 2 sty. & bas. 60 x 120 at Lowell
Street, Ironwood, Mich. Owner — Ironwood Amusement Co., Sea-
man Bldg., Corp., Gogebic National Bank Bldg., A. L. Picker, secy.
No date set for figures. Plans drawn.
* * *
Owner — Star Theatre Co., A Rythonen, Negaunee, Mich., taking
comp. sketchees & estimates on Theatre, $30,000., 1 sty. 56 x 100.
Archt. not selected.
* ♦ £f
Archt. — Wm. F. Miller, 42 Kelley Bldg., Springfield, Ohio, drawing
plans on Theatre (Washington, M. P.: remod.) at Richmond, Ind.
Owner withheld care archt.
* * *
Archt. — Max Weis, Union Bldg., Cleveland, Ohio, drawing plans on
Theatre Building, $100,000., 1. sty. & part bas. 57 x 113, at E. 105th
Street, nr. N. Boulevard, Cleveland. O. Owner, withheld.
$
Owner — George Shafer, Owner Victoria Theatre, Wheeling, W. Va.
& H. Square, Steubenville, Ohio, receiving competitive sketches on
Theatre & Office Bldg., $100,000., 2 sty. & bas., 124 x 180 at S. 3rd
Street, Steubenville, Ohio. Archt. not selected.
* * *
Archt.— Albert F. Dayton, 1417 Chapline Street, Wheeling, W. Va.,
building Theatre, $60,000., 1 sty. & bas. 70 x 120 at Powhattan Point,
Ohio. Owner— Farrie & Diab, 320 8th Street, Moundsville, W.
Va. Ready for bids soon. Plans drawn.
April 25, 1925
Page 61
(Continued from page 58)
overload, or reduced voltage, motor reverses and runs backwards,
how can it be corrected to run right?
Ans. This applies to a compound-wound motor, witb a series or
compound coil connected up in opposition to the shunt coil. The
remedy is to reverse the series coil. This will make it run in the
right direction all the time.
What makes a motor flash over? On an overload and sometimes
on a normal load a motor will flash from brushes to a part of the
commutator or to the rocker, and blow fuses.
Ans. The cause is that the motor has too much forward lead,
and the brushes should be moved back a little to stop this flashing.
What oil or grease is best for the bearings of a motor or
generator?
Ans. Purchase your oil from the local light plant as they use
the very best oil for the bearings of their generators. I recom-
mend, of course, that you use the oil that the maker of the motor
or generator recommends for their machine. The Transverter uses
cup grease for their bearings, and they recommend that you use the
grease that they manufacture.
Setting of Projection Carbons
In setting carbons for direct current the all-important feature is
to obtain on the upper carbon of your arc lamp a well-defined
crater directly facing the collector condenser. Any setting that will
secure and maintain this position is very satisfactory and the fol-
lowing is but a suggestion based upon general experience.
On direct current both of your carbons should slant backward
at an angle of about 30 degrees. For starting, the carbons should
be exactly centered — that is, so that a line through the center of
one carbon would pass through the center of the other one. The
distance between the two carbons varies from 3/16 of an inch to
t/z inch, depending wholly upon the varying strength of the current
used at the arc, and must be determined by each projectionist him-
self for the best results.
Setting Carbons on A. C. Current
On the alternating current the two carbons of the same diameter
are placed at the same angle (30 degrees) as for direct current. I
would advise the projectionist to use a very slight "jackknife" set
when using alternating current as you will secure a better light with
this kind of a set. The carbons should be in perfect alignment
and burned a little closer together than with direct current. Don't
freeze your carbons at any time.
When the carbons are perfectly adjusted a crater will form on
both the upper and lower carbons, and they should face the col-
lector condenser squarely as possible.
Wurlitzer Marks Another Banner Week
Each successful week seems to be but a forerunner for an even
better succeeding week with the Wurlitzer organ sales of late.
F or the past few weeks, reports have been printed about the active
selling that is going on all through the country on several of the
popular models manufactured by the Rudolph Wurlitzer Company.
This week brings the welcome news that thirteen more additions
have been made to the satisfied list of users of the Wurlitzer Unit
Organs. These reports are as follows:
Los Angeles, Calif. — News of several big organ deals has
just been announced. West Coast Theatres, Inc., will install
Wurlitzer Unit Organs in houses at San Bernardino, Long
Beach and Los Angeles. West Coast Langley Theatre
Circuit is making Wurlitzer Installations at Pasadena and
Glendale. The last mentioned instrument will be in the
New Glendale Theatre.
New York, N. Y.— Another Wurlitzer Unit Organ has
gone to Coney Island. The Gates Cinema Corp. has just
installed one in their Gate Theatre, Surf Ave. and West
25th St., Coney Island.
Kansas City, Mo.— W. Lee Vaughn is making a number of
improvements in the musical features of the New Center
Theatre. He has just announced the installation of a Wur-
litzer Unit Organ.
Atlantic City, N. J.— The Savoy Amusement Co. an-
nounces the installation of a Wurlitzer Unit Organ.
Brooklyn, N. Y.— A. F. Beyer, Inc., have improved the
musical programs of the Peerless Theatre, 4805 3rd Ave.,
by installing a new Wurlitzer Unit Organ.
Hartford, Conn.— The Rialto Theatre owned by the
Manchester Theatre Co., Inc., is to have its new Wurlitzer
Unit Organ in operation soon.
Eugene, Ore.— A. H. McDonald, 10th and Williamette Sts.
has purchased a Wurl'tzer Unit Organ.
Detroit, Michigan— The Woodward Theatre Co., Inc.,
has just opened a new Wurlitzer Unit Organ in their
Piccadilly Theatre.
Los Angeles, Calif.— Neve's, Inc., 742 S. Hill St., an-
nounces the installation of a Wurlitzer Unit Organ.'
Consolidated Certified Prints
Page 62
Exhibitors Trade Review
Be Your Own Printer
Print YOUR OWN
PROGRAMS — HANDBILLS
PLUGGERS— ANNOUNCEMENTS
Keep your patrons informed of your future programs
-utilize your spare time by advertising your business.
Write for estimates on our printing outfits
GLOBE TYPE FOUNDRY
956 West Harrison St. Chicago, HI.
COERZ
LENSES
KINO HYPAR
For clean cut movie negatives — made in
1 5/8 in. to 3 in. focal lengths.
KINO TELEGOR
"A practical and compact telephoto, in.
focus, f: 6.3 — with precision focusing mount
and hood. Fits any standard camera."
MICROMETER MOUNTS
For precision focusing — one mount for sev-
eral interchangeable lenses if preferred.
TRICK DEVICES
We are headquarters for movie trick devices
— round and square closing shutters for vig-
netting effects, mask boxes, double and mul-
tiple exposure devices, and special work of
all kinds, including the fitting of focusing
microscopes to standard movie cameras.
Tell us your camera name when you write
Our DOGMAK for speed work and
the old reliable DAGOR are stan-
dards for still photography. DOG-
MARS are used for telephoto effects
on movie cameras. Write for the
new Goerz lens booklet.
C. P. GOERZ AMERICAN
OPTICAL CO.
317 E. 34th St., New York City
Protecting Films Against Fire
The careful exhibitor is one who looks
after every phase of showmanship, not over-
looking safety, which is of prime necessity.
The American Film-Safe Corporation of
Baltimore, Md., produces film-safes for the
storage of motion pictures. They offer abso-
lute protection against extensive film fires,
because small quantities of film are installed
in insulated and isolated compartments cov-
ered with automatic closing doors which latch
and engage with an effective fire stop. Each
compartment has an automatic pressure re-
lief valve leading to a duct or vent, which in
turn leads to the outer air.
These film-safes are sufficiently well insu-
lated to resist severe fires for at least thirty
minutes, and because of the effective ventilat-
ing system employed, no smoke or flame can
reach the room where the safes are located.
Duplex M. P. Industries, Inc.
Is A Family Affair
It is a rare circumstance when one may find four men, born
of the same parentage working in such accord and harmony as
to start, develop and carry a business to a financially successful
termination. Yet such is the story of the Duplex Motion Pic-
ture Industries. For fifteen years, the four Carleton brothers
have been in complete control of the large plant of its kind,
manufacturing the Duplex machines.
H. O. Carleton, the president of the corporation, became in-
terested in the motion picture industry many years ago when he
was assisting in the construction of one of the first cameras ever
designed at the Edison plant. The construction interested him,
and prompted him to cast his lot with this new industry, and
became a photographer, or camera man. It was while at work
that he became convinced that some authoritative research was
badly needed in this department of the industry, and so set about
to lay the foundation for the Duplex machines that are universal.
It was while working on the first Duplex automatic printer, a
machine which so accurately prints a positive from the negative
as to reduce the screen flicker to a
minimum, that his brothers, pooling their
assets to an amount of some seven hun-
dred and fifty dollars started in the manu-
facture of these products on a commercial
scale.
And now the Duplex Company numbers
among its products the Development ma-
chine, Automatic Printers, Automatic
Light Changer, Polishing Machine, Frame
Line Machine, Measuring Machine SeT.3,
DeLuxe Patchers, Adjustable Patchers,
Hand and Power Rewinders, Perforators,
Cameras and Tripods. It has been esti-
mated during the past three years, the Du-
plex Motion Picture Industries, Inc., have
done a gross business in the neighborhood
of three and a half million dollars.
to become Motion Picture
Photographers
Great new opportun-
ity to enter one of the
most interesting and
best paying profes-
sions. No previous
experience needed.
New plan qualifies
you quickly in spare
time at home for po-
sition as Camera Man.
News Reels, special films
et'p.
. . $100 to $250 a Week . .
Expert Camera Men earn up to $250 a week
and more. Or go into Portrait or Commer-
cial Photography.
CAMERA FREE ^our <*.°;ce of
Motion Picture or
5x7 View Camera. Motidn Picture Camera
takes real Motion -Pictures on standard pro-
fessional fi'm used by all theatres — View
Camera is latest professional model for all
still photography ; genuine anastiiimat lens.
SEND FOR BOOK Handsome big
new book ex-
plains wonderful opportunities. Send Coupon
be'.ow or postcard today.
NEW YORK INSTITUTE OF
PHOTOGRAPHY, DEPT. 61
143 West 36th St., New York City
NOTE — If you prefer to come to our New
York or Chicago Studios for personal instruc-
tion, day or evening classes, write for Cata-
log R-61 to nearest address; 141 W. 36th
St.. New York, N. Y. ; or 630 S. Wabash
Ave., Chicago, 111.
N. Y. INSTITUTE OF PHOTOGRAPHY,
DEPT. 61
143 W. 36th St., New York, N. Y.
Please send Free Book telling how I can
learn Photography at home. Also details
about Free Camera.
Name .
Address
* * *
Exit Signs and Lens
Semon Bache & Company, of New York,
is another organization noted for its satis-
factory lens and also supplies exit signs and
lantern slides. This company features the
Maltese Brand lens and reports that the
lens have been well received. Their exit
signs are very fine and their lantern slides
are finding a place in many of the fine hou:es
of this country.
/ RUSCUS
TREES
The best form of
decoration for
" movie " lobbies
or for stage ef-
fects. Buy them
her e at Ruscus
Headquarters —
better and cheap-
er. Write for
prices and litera-
ture on any dec-
orative that may
interest you.
The McCALLUM
DECORATIVE CORP.
133 Seventh St., Pittsburgh, Pa.
\ /
April 25, 1925
Page 63
g- WILIS' — 5»IH3HE_ anllS"f=
if'r siulte-. .-^iJlPfe- ni„ifii|!i^.. .a„i
--3l„i0"ife_. ^l„igi''g_. i
A Nationwide Theatre Seating Service
Pj^-'ia||^i!|^;:|^;;|t^
^ Cinderella Theatre, Detroit, Mich.~~~j|l
[li.'F
HEYWOOD- WAKEFIELD
WAREHOUSES
Baltimore, Md. 1 13 W. Conway St..
Boston 45, Mass. Winter Hill
Display Floor, 174 Portland St.
Buffalo, N.Y. Wells and Carroll Sts.
Chicago, 111. 2653 Arthington St.
Display Floor, Amer. Furniture Mart
Kansas City, Mo. 1310 W. Eighth St.
Los Angeles, Calif. 215 East 6th St.
New York, N.Y. 5 1 6 W. 34th St.
Philadelphia, Pa. 244 South 5th St.
Portland, Ore. 148 No. Tenth St.
San Francisco, Calif. 73 7 Howard St.
St. Louis, Mo. Sixth &. O' Fallon Sts.
■pgr --^ww.
1kg"1 1 n
3i
^'sPfeL :^i,„Hi"fe -^.Pr
ANY of the nation's greatest amusement en-
terprises —Theatres, Auditoriums, Ball Parks,
Race Tracks, etc. — have been seated by Heywood-
Wakefield. There are a number of reasons for this.
Heywood- Wakefield seat-building experience dates
back 99 years. There is a wide variety of seats,
standards and backs. Heywood- Wakefield seating
experts help to plan each installation. The Hey-
wood-Wakefield factories and warehouses are con-
veniently situated to give efficient service from coast
to coast. These items of service insure the practical,
economical, prompt and satisfactory seating of
your theatre. After all, the profit and popularity of
your house depends upon the comfort of your
patrons.
May we send a theatre-seating expert? There is
no charge for this valuable service.
-aipiiE^
II fc=r
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3i i| --qilllP" F
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lull
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Page 64
Exhibitors Trade Review
OREGONIAN REVIEW
BUYS LABORATORY
Portland, Ore., April 14. — The Oregonian
Screen Review, with its staff of camera-
men, technicians and executives, formally
took over the recently-completed labora-
tory of the Associated Pictures Corpora-
tion. The laboratory has equipment that
is practically all new, most of it having
been shipped here from Hollywood by
Lewis Moomaw before he completed his
picture, 'The Greatest Thing, ' with an all-
star cast.
The developing and printing of the cur-
rent issue ot the Review was made in
the new laboratory, and each issue will
hereafter be handled here. James E. Gib-
bon, well known laboratory e::pert from
Los Angeles, has been engaged to take
charge.
A Duplex printing machine, the latest
design in up-to-the-minute film printing
mechanism, is included in the laboratory
equipment. It prints two films at one time s
rrom the developed negative and does it
automatically. The two huge drying
drums, with a capacity of 1,200 feet each,
revolve in a dry heated room to dry the
negative ,n the shortest possible time after
it is taken from the tanks.
'J he .laboratory will be used for pro-
ducing special screen reviews. The work
of getting pictures to the theatres within
a short time after the events filmed have
happened, will be greatly aided by the huge
drying machine installed. It was specially
constructed for speed. The developing
tanks number six arid were constructed in
Hollywood.
The assembling and cutting room is
equipped with the latest devices to be
used in this work, including an automatic
slicing machine. In this large room are
the extensive filing libraries in which por-
tions of films not used will be stored until
necessary and where all old films are filed.
The entire plant is one of the most
modern ever constructed for such work on
the Pacific coast.
Framing the Picture
In framing the picture, it is a very com-
mon practice for some projectionists to move
the framing lever very quickly. This is very
bad on the film as it gives a sharp, quick
jerk which is liable to make the film jump
the sprocket and tear out manv sprocket
holes. Move the framing lever slow when
you frame your picture, and you will se-
cure better results with your projection.
READ
LE COURRIER
Cinematographique
28 BOULEVARD SAINT DENIS, PARIS
CHARLES LE FRAPER,
Manager
Most widely circulated, best informed and
oldest of the French motion picture journals.
Specimen copy free on request.
Mailing Lists
V Will kelpy oij increase Bale*
fcX Send for FHEB catsJoff girfng
corats and prlcesoo classified nsmot
^ of y on rb**t prospective customers—
National, StotiTl^ral-Wivldaala,
Professions, Business firms*
99% byUr"?oDdeof 5 ^ each
it. Louis
Classified Opportunities
Rates 2 cents a word. Cash with copy.
At Liberty
PROJECTIONIST AND ELECTRICIAN, thor-
oughly experienced on Simplex and Powers with
any electrical equipment. Best screen results, A-l
reference. M. Finlcel, 5225 Arch St., Philadelphia, Pa.
AT LIBERTY — Lady organist of extraordinary
ability. Union. Extensive library. Good organ
esseritial. Michigan, Indiana or Ohio preferred.
10 years experience in best eastern theatres. Isabel
Gray, 1202 East Benton Ave., Albia, Iowa.
AT LIBERTY— HIGH CLASS ORGANIST; can
play any make of organ ; cue pictures and improvise ;
can be featured in any theatre. Address, Amy M.
Simpson, No. 11, Hogan Flats, Fargo, No. Dak
THEATRE CLOSING MAY 1ST— Union Projec-
tionist desires permanent position with first class
theatre. Eleven years' experience, any make pro-
jectors. Six years with present employer. Married,
steady and reliable. Can furnish best references as
to ability, character and attention to duty. E. W.
SANOR, Box 421, Kankakee, Illinois.
FIRST CLASS EXPERIENCED ORGANIST
desires immediate or future engagement. Highly ac-
complished musician. Picture Player and Soloist
of exceptional ability. Union man. Magnificent
library. Good instrument essential. Wire or write,
ARTHUR EDWARD JONES, Princess Hotel, At-
lantic City, New Jersey
AT LIBERTY— ORGANIST for immediate en-
gagement. Cue picture properly, play feature solos,
have fine library. CARL STEFFEY, 737 West
Locust St., Shelbyville, Ind.
Local Films
MOTION PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the best cameramen. Our price 20c per foot.
Ruby Film Company, 727 Seventh Avenue. New
York.
For Rent
MOTION PICTURE and "Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange. 727 Seventh Ave., New York
City.
FIVE REELS, SEVEN DOLLARS— ADDRESS
E. WOLFE, Halfway, Oregon.
F or Sale
LIFE OF ABRAHAM LINCOLN, DANTE'S
INFERNO, Beware of the Law, Minty, with
Beatriz Michalena ; Power, Holbrook Blinn : Along
the Moonbeam Trail, a scientific production show-
ing hunting and battling of huge beasts and man-
eating monsters of millions of years ago. Write now,
Jawitz Films, 729-7th Ave., New York City.
TEN THOUSAND YARDS BATTLESHIP
LINOLEUM Government standard stock at less
than wholesale prices. For theatres, clubs, halls,
lodges. Guaranteed absolutely. Redington Co.,
Scranton, Pa.
NATIONAL CASH REGISTER TICKET SELL-
ING machine, A.C., 60-c motor, $75. Box 82,
Canton, Ohio
COLLINS SAND CAVE TRAGEDY Film break-
ing records everywhere. An Exclusive One Reel
Special, Not a News. Prints sold or rented. Write
or wire, Capitol Film Co., 20 South Illinois, In-
dianapolis, Indiana.
CAMERA, 200 FT. UNIVERSAL, ZEISS LENS,
Tripod and two cases. R. Wright, 1025 Linn St.,
Cincinnati, Ohio.
HERALDS
L
On All Features — in Any Quantity
QUICK SERVICE — MINIMUM PRICES
Write for Samples and Prices
J
For Sale
MOVING PICTURE LIBRARY— Goes at $165.00.
Gooa as new. CARLETON GOBBA, 1355 E.
Church St.. Adrian, Michigan.
NEW SELF-PLAYING LINK PIPE ORGAN.
Meets every requirement of the pictures. Oper-
ated from booth or elsewhere. Library of new music
rolls. Bargain. Wilbor A Shea, Eastport, Maine.
FOR SALE— WESLEY BARRY in THE COUN-
TY FAIR five reels $45. SILVER THREADS
AMONG THE GOLD five reels $45. Many other
big productions and road shows. Worlds of adver-
tising FREE. TRAFFIC IN DRUGS five reels
$75. For Rent— PROHIBITION (Spoilers of
Souls), New Film, Big Flash. Rochester Film
Exchange, Rochester, N. Y.
FIFTEEN HUNDRED OPERA CHAIRS, prac-
tically new, five-ply. Haywood make, at sacrifice.
Guaranteed to fit. REDINGTON & CO., Scranton,
Penn.
We are general distributors for the famous "Phel-
co Perfect Arc Carbons" for Oklahoma, Kansas,
Texas and Arkansas, Wholesale & Retail. Samples
and prices sent on request. A big discount on these
carbons. Opera Chairs at a big saving. We have
the finest line of chairs in the West. Send for special
prices and catalogue Today. We are distributors for
the famous "Sun-Lite" screens, for all widths of
theatres. Special screens for Mazda, regular arc
high or low intensity arcs. Sun-Lite screens, per
a square foot $1.25, frame $10; the surface is wash-
able, will not discolor due to age. Guaranteed.
Crystal Bead screen at $2 per a square foot. Best
screens now on the market. Samples on request.
Complete line of sprockets for all makes of machines
at 10 per cent off lists. Cash with all orders. Baird
rewind $7, complete. We want salesmen for Okla-
homa, Kansas, Texas and Arkansas for our carbons,
chairs, sprockets, screens and rewinds, to sell on
commission. If you want to make some extra money
for a little of your spare time, write us and we will
supply you with prices, etc. We want agents and
salesmen for our line of regular sprockets, Trouco
Lens Kleaner, Trouco Arc-Lamp Lubricant, rewinds,
Cinephor Lenses and Condensers, Sun-Ray Con-
densers and Sun-Lite Screens, for any State in the
U. S. Agent or salesmen must purchase sample to
show exhibitors of the small products, one of each
small parts. Exclusive rights given to agents who
cover one state completely. Sell on commission basis.
W. TROUT THEATRE SUPPLY, Box 499, ENID,
OKLAHOMA. (Strictly Mail Order House.)
Wanted — To Ruy
WANT TO BUY THEATRE OUTSIDE NEW
YORK. Please write giving full particulars. Box
F. M. Exhibitors Trade Review. New York.
CINEMA
The Motion Picture Review
of the Orient
Manager: E. ATHANASSOPOULO
Editor-in-Chief:
JACQUES COHEN-TOUSSIEH
"CINEMA" is the only picture publication
circulating throughout the Orient.
Address :
'CINEMA." 8 RUE de L'EGLISE DEBBAN'j,
ALEXANDRIA, EGYPT
1M9I
Who turns "on" and "off' your
lobby displays, electric signs, etc?
Let me do it. I am a TORK
CLOCK. I turn electric lights on
and oS regularly. Get description
and prices by returii mail.
FILMACK COMPANY
736 S.WABASH AVE. CHICAGO A
^uplex^^inders
1000' FLANGE
REWINDEFk .
DUPLEX STEP PRINTERS
have yet to wear out. They
continue to serve efficient-
ly long after others have
had to be replaced
Geared 5 to 1 , they are as
fa£t as they are durable,
and the flange turns same
way as the handle
Finest ^teel cut gears are
fully enclosed in housing'
thereby eliminating every
danger of oil or grease
stains to films or injury
to the operator/
DUPLEX REWINDERS, REEL HOLDERS,
MEASURING MACHINE SETS, etc,
ARE USED IN PRACTICALLY EVERY
LARGE FILM LABORATORY in the WORLD.
Duplex Motion Picture Industries,^
Jong Island City,Newldrk,
Gilbert E. Gable presents
THE HA IV EH
with Jacqueline Logan and
Capt. J^ungesser
It Jumps Washington's
Hialto £5,000.00!!!
Manager Weil of the Rialto, Washington says " 'The Sky Raider'
has done as much business this week as any two houses of this city
combined!"
A tremendous business getter, if tied up to the most sensational
exploitation stunt yet devised —
A Flying Circus Headed by
fixingesser Himself
The crew comprises I. Capt. Nungesser, ace of aces, conqueror of over
104 German warplanes. Capt. Nungesser does the
most remarkable flying stunts yet seen, including the
landing upon a sheet with his airplane, from a great
height.
2. Lieut. Maurice Weiss of the French Reserves, the
most spectacular stunt flyer imaginable. He will pilot
the plane which will engage Capt. Nungesser in an
amazing air-battle!
3. Sergeant Gaston Catellin, for 26 months chief
mechanician of the French Esquadrille at Metz during
the World War.
4. Gilbert Gable, the producer, expert exploitation and
advertising man.
VARIETY 31
i "SKY RAIDER",
JUMPS RIALTO
$5,090
■" " .
French Ace Film Does
j $13,000— "The Kid-
Dives to $8,000
I ES
(Estimated Population 950.000.
IM AL;
5.50C
The equipment includes two airplanes, automobile, special railroad
car, etc. etc.
THERE IS ONLY A LITTLE OPEN TIME LEFT FOR CAPT.
NUNGESSER AND HIS PARTY. SPEAK QUICKLY IF YOU
WANT TO SET YOUR WHOLE TOWN AFLAME WITH
EXCITEMENT!
^/Issoctated Ejc/>ibiforj
J. S. Woody, President >
Physical Distributors Foreign Representative
Pathe Exchange, Inc. Sidnby Garrett
Oracle REVIEW
°the Business Paper of the Motion Vieture Industry
ou want these/
THE NICHT CLUB w,™
RAYMOND GRIFFITH
VERA REYNOLDS
WALLACE BEERY
LOUISE FAZENDA
BEBE DANIELS
THE CROWDED HOUR
in
KENNETH HARLAN
T. ROY BARNES
Jack London's ADVENTURE
•S —
TOM MOORE/ PAULINE STARKE, WALLACE BEERY
RAYMOND hatton, CI comedy melodrama f
(paramount (fixtures
and THE GOLDEN FORTY coming f\
Price 20 cenU
THIS ISSUE: 8,074 Copies
Mav 2. 1925
LET'S GO
EVERYBODY WELCOME
to Attend the
IG EQUIPMENT
SHOW
Arranged by the
Association of Motion Picture Equipment Dealers of America
AT THE
AUDITORIUM
MILWAUKEE, WISCONSIN
Week of May 12th, 1925
This Show will be held during the convention of the MOTION PICTURE THE-
ATRE OWNERS OF AMERICA.
More than 60 Manufacturers will exhibit their latest products. Come and see the
newest things in theatre equipment. Keep up with the times.
3,000 Theatre Owners and Projectionists are expected in Milwaukee.
Railroads are allowing us special rates. So are the Milwaukee Hotels.
The general public will not be admitted. The equipment display is for theatre
owners and their employees and supply dealers and manufacturers.
A REAL EDUCATIONAL SHOW
You will be more than repaid by a visit to Milwaukee May 12 in the new ideas
and new methods for increased efficiency in theatre operation which you will carry
away. No admission charged.
For further information, write, phone or wire Sam Lears, President, Manufac-
turers' Division of the ASSOCIATION OF MOTION PICTURE EQUIPMENT
DEALERS OF AMERICA, 417 S. Dearborn Street, Chicago, 111.
Published weekly by Exhibitors t.'eview Publishing Corporation at 34 NortTT Crystal Street, East Slroudsburg, Pa. Editorial Offices 45 West 45th Street, New York City.
Subsbripfian $2. 00 ye-jr.' Entered as second-class matter, Aug. 25, 1922,- at postoffice at East Stroudsburg, Pa., under act of March 3, 1879.-
CONVENTION
EDITORIAL
HEADQUARTERS
for
Exhibitors Daily Review
(Daily edition of Exhibitors Trade Review)
Z«i MAY 9
Hotel Wisconsin
MILWAUKEE
This is your invitation to make the headquarters of
Exhibitors Daily Review your own headquarters during
the convention.
All possible assistance will gladly be furnished in con-
nection with hotel reservations and other matters requiring
personal attention.
Communications regarding such matters may be
addressed to
EXHIBITORS DAILY REVIEW
HOTEL WISCONSIN
MILWAUKEE WISCONSIN
or to
EXHIBITORS TRADE REVIEW
45 WEST 45TH STREET NEW YORK
Page 2
Exhibitors Trade Review
fven before
get it I
mm
<0»
t
^ UNIVERSAL
fay 2, 1925
Page 3
A Nation-wide Newspaper
Tie-up Reaching Millions!
The story of this thrilling chapter play will run serially in
leading newspapers of important key cities throughout the
country. It will be read in your town by your patrons! Cash
in now on the tremendous added selling force for every box-
office! Just a few of the newspapers follow. Watch for
announcements of additions to this list.
Newspaper
The Buffalo Times
The North American
The Indianapolis Star
The Pittsburgh Press
The Cleveland News
The Detroit News
The New York Telegram and Eve-
ning Mail
The Commercial Tribune
The Sunday Telegram
The St. Louis Times
The News-Scimitar
The Des Moines Daily Capital . . .
The Journal Post
The Oklahoma News
City
Circulation
Buffalo, New York 124,468
Philadelphia, Pa 179,655
Indianapolis, Ind 120,503
Pittsburgh, Pa 222,430
Cleveland, Ohio 179,156
Detroit, Michigan 283,285
New York City, New York 219,488
Cincinnati, Ohio 58,716
Milwaukee, Wisconsin 157,910
St. Louis, Mo 50,062
Memphis, Tenn 59,831
Des Moines, Iowa 57,945
Kansas City, Mo 186,520
Oklahoma City, Okla 25,393
WATCH
Next Week's
Announcement
For News of
The Big
MAGAZINE
CAMPAIGN
MANY ADDED EXPLOITATION FEATURES
he
IGHTING
DANGER
IOOK
A complete novel of the story —
absorbing, thrilling !
Just the kind of reading for which
people are paying real money ! A
few hundred copies given away on
the first episode will bring- them all
in — and keep them coming for every
episode.
Price to exhibitors only $6 ner
thousand at your Universal Ex-
change !
The
FIGHTING
RANGER
BASEBALL
A great new baseball — league
regulation in size and weight.
New scientific construction makes
it four times as durable as ordi-
nary baseball. Long life and
waterproof !
A sensational success.
Just the thing for prize contests.
Regular league balls retail at $2.
Special price to exhibitors only
$6 per dozen on this ball. A base-
ball prize will draw every boy in
town !
Book now and keep them coming all Summer !
ZMEET ME IN
MILWAUKEE!
If you haven't made your reservation for
Milwaukee, get busy. Don't pass this oppor-
tunity to help shape the future of motion
pictures along lines of Independence and
Security.
And when you get there, make it your first
order of business to register at Convention
Headquarters of
EXHIBITORS
DAILY REVIEW
(Daily Edition of Exhibitors Trade Review)
which will be located in Hotel Wisconsin, open
May 9. I shall be there at your service. Let's
get acquainted.
WILLARD C. HOWE, Editor
Exhibitors Trade Review
Go to Milwaukee— May 12-15!
fay 2, 1925
Page 5
Time to Book—
An Elmer Harris Production
Directed by Paul Powell
Produced by Peninsula Studios, Inc.
A predestined box-office winner comes to you
in this brilliant picturization of one of
Broadway's most successful plays
Released by
(producers TlistrUmtinq^
Wm. VOGEL DISTRIBUTING CORP. J /CcrrpOTaUOYl ^
FOREIGN DISTRIBUTOR:
F.C.MUNROEiwMm RAYMOND PAWLEY i " vi« bTrm PAUL C.MOONEY we Pre* JOHN C.FUNNv
Member,
Morion Picture Producers and Distributors
of America, Inc.
Will H. Hays, President
Page 6
Exhibitors Trade Review
IVIEW YO R K SQyS
"Great Picture/"
An exceptionally Nazimoya does best
<3nnr{ nirtu re" worl3 of her career.
gOOQ pictu re A most interesting
American picture" TekgrQ%
"If you liked *My Son" as Martha Stanley
presented it for the stage, you surely
will like the screen version"
Tribune
"A good picture.
Nazimova gave
easily the best
performance that
we have witnessed
in her recent years'1
World
J Foreign Righu Controlled by V.
First rfetional Pictures lnc
^ 363 Maditop Avenue. New York
One Perfect
Money Maker
Mother's Day
May lO-
Hui national Picture
Members of Motion Picture Producers «ut Distributors of America Inc. ~- Will Hays Pntumt
May 2, 1925 Pzgz
k"?5E5E5i!5E5E5E5ffiffi25E525E5E5E5Effi^
^.„_„_.._.._.._.^.„_„_.._.._„_,^..._„._„_„„ ,,„_,„_„.
EXHIBITORS
CTmde REVIEW
9fo Business Paper of the Motion lecture Industry
WILLARD C. HOWE, Editor
H. K. CRUIKSHANK, Associate Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager
H. J. SCHLEIER, Business Manager
L. S. HARRIS, Equipment Manager
Vol. 17
May 2, 1925
No. 23
CONTENTS
EDITORIAL FEATURES
The Importance of Orchestras ..„ 11
The New York Run , 11
The "Upper Crust" - 33
HIGHLIGHTS IN THE NEWS .
Warner Bros. Buys'Vitagraph - : 12
Wedding Bei.i.s Ring Out 12
Hays Addresses Philadelphia Women 14
Rothacker Celebrates Anniversary 14
T. O. C. C. Declares War : 15
Kent To Succeed Zukor? 15
Lieber Remains Chief 15
Producer-Owner Problem Up Before K. C 17
Warner Star Takes Medal 18
De Mille Buys Forum 18
U. A. Elects Kelly Treasurer 19
Warner Bros. Busy 19
"Sans-Gene" Opening 22
Equipment Show at Convention 23
PICTORIAL PRESENTATIONS
"Don Q" Frontispiece
"The Making of O'Malley" 16
"Fighting the Flames" 30
"Sunken Silver" 42
REGULAR DEPARTMENTS
Editorials .". 9, 13
Sales News and Personalities 24
Production Highlights 25
Exhibitor News _ _ 27
Independent News 29
"GREATER MOVIE SEASON" _ 34
Big.' Little Feature 39
Bojk Office Reviews 43
Equipment News 46
Copyright 1925 by Exhibitors Review Publishing Corporation
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Build-
ing, 45 West Forty-fifth street, New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates: Postage paid per year, United States, $2; Canada, $3; Foreign,
$6; single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE
F. HEATH COBB
1432 GOWER ST., HOLLYWOOD.
EWS AT A GLANCE
The long-rumored sale of Vitagraph to
Warner Brothers, Inc., is consummated,
with Warners acquiring studios hoth in
Brooklyn and the West Coast, laboratories,
film libraries and stories through outright
purchase. Albert Warner becomes head
of the company. Albert E. Smith is chair-
man of the board.
Following a directors meeting in New York,
rumors are current that Adolph Zukor will retire
in favor of Sydney R. Kent as president. He will
become head of the board of the directors. Para-
mount refuses to confirm reports.
French Lick reports that Robert Lieber will remain
president of First National Pictures despite repeated
reports to the contrary.
Albert Warner and Samuel Goldwyn both wed on
same day.
Two hundred and ninety-six theatres are re-
ported pledged to sign iron-clad contracts for
bookings of Fox, Universal and Warners prod-
ucts, as the beginning of the T. O. C. C. fight
against "Big Three" looming at the Milwaukee
conclave.
Gloria Swanson makes personal appearance at premiere
of "Madame Sans Gene" in New York.
Will Hays appeals to Philadelphia women
to support the better pictures and reminds
them that the standards of the film industry
are now at higher level than ever.
First National Pictures signs Johnny Hincs to
star in scries of pictures under C. C. Burr man-
agement.
Kansas-Missouri Theatre Owners prepare for
convention in Kansas City, Mo., where the
producer-distributor-exhibitor problem will be
threshed out along with other matters.
West Coast Theatres, Inc., unites its 122 houses into
one cha:n and promote Arthur M. Bowles to be general
manager of the entire circuit.
Canadian exhibitors are viewing with alarm the re-
cent expansion of the Famous Players Canadian Cor-
poration, of Toronto, in the smaller cities in Western
Ontario. The company has acquired the theatres for-
merly operated by the Theatrical Enterprises, Ltd.
The Albany Film Board of Trade rules that the ex-
hibitor must pay for all films stolen while in their posses-
sion. Exchange men in order to stop activities of a
"bootleg" film ring engage detectives'.
John Barrymore wins Rudolph Valentino medal for
best screen work of the year in "Beau Brummel," a
Warner Brothers production.
Page 8
Exhibitors Trade Review
"Don Q"
United Artists Release Stars Douglas Fairbanks With Mary Astor
in Support. It is a Colorful Photodrama of Romantic Spain
arts'
C1B657302
EXHIBITORS
Oracle REVIEW
We Business Paper of the Motion Before Industry
What If It Never Happened Before?
T IS QUITE LIKELY that the
Czar of Russia would have told
you, a week or two before cer-
tain things began to happen in
his realm, that such things as
revolutions were not to be taken seri-
ously. Because they always evaporated
quietly enough, under proper handling.
Some folks are pursuing the same sort
of logic in connection with the insurrec-
tion that is scheduled to break at Mil-
waukee May 12.
"Exhibitor meetings," they say, "have
always been flops. There's a lot of
talking and no action. So why worry?"
It's possible, of course, that these opti-
mistic gentlemen are right. The Mil-
waukee affair may turn out to be just a
convention. But then again it may pro-
vide them a new experience.
People who have more or less quietly
endured the rough treatment and uneth-
ical practices prevailing in this business
almost since it began may continue their
quiescent attitude. And, on the other
hand, they may let loose their accumu-
lated grievances on a scale that will tear
the industry wide open.
Human endurance is a marvelous
thing. But it has its limits. Perhaps it
has gone as far as it can in this field.
Who knows?
One thing is sure, however. There
will never be a better occasion than
Milwaukee to get action. There may
never be another opportunity to throw
off throttling domination. If nothing
happens at Milwaukee the men who are
seeking complete control of the business
will have reason "to feel that they are
safely and soundly established in that
control.
What has happened in New York this
week however is a fair indication that
something bigger is due to happen at
Milwaukee. When exhibitors get to-
gether in booking combines such as the
one brought into existence under the
auspices of the T. 0. 0. C, they are con-
solidating power to an extent that very
nearly spells control. What can be done
in the New York territory can be done
as well on a national scale. And once it
is done, the exhibitor will be in position
to dictate terms.
If the Milwaukee convention doesn't
result in just such a consolidation of
exhibitor interests, it will be because
exhibitors have not the judgment and
the courage necessary to look after their
own welfare. If Milwaukee doesn't yield
something more than conversation, it will
be an indictment of exhibitor intelligence.
An indictment that is unwarranted by
the records of the business.
All advance indications point to the
largest meeting the industry has ever
known. They point, also, to a tremendous
attendance by exhibitors who are going
strictly for business, not merely for a
good time.
It seems rather likely that the fellows
who stay at home, banking on the theory
that nothing ever happens at an exhib-
itor convention, are going to get the sur-
prise of their lives. Let's hope they do.
Page 10
Exhibitors Trade Review
Warners Buy Vitagraph— a Big Deal
THE ABSORPTION of Vitagraph by Warner
Bros, is a big development. Big in its meaning
to every independent interest in this business.
Vitagraph has piled up a tremendous good will
among exhibitors. Vitagraph has a complete and
efficient organization for distribution. Plus re-
sources for the making of the sort of pictures that
the rank and file of independent houses want.
Warner Bros, have demonstrated ability to make
the product, but have had less opportunity to build
up their own exhibitor folloAving because of their
franchise system, Avhich in the past has deprived
them of the direct contact with exhibitors on which
direct and friendly relations are built.
Both institutions have given promise of great
help in the battle to keep the industry open, to
preserve the independence of all branches of the
trade as against the domination of a few individuals.
Separately Warner Bros, and Vitagraph have
been powerful influences. Combined they will be
in position to exert far greater power. A formid-
able array of product, ample financial resources to
meet all probable needs, a complete machine for
distribution and an executive personnel competent
to handle all phases of the complex situation of the
day ought to combine to create a great business.
It remains for the Warners to declare their
policies. It is not the purpose here to attempt to
say for them anything which* obviously, they must
say for themselves. But it is no violation of the
proprieties to say that they have a magnificent
opportunity ahead of them. If they don't make
the most of it they are not the men they are sup-
posed to be.
* * *
Don't Engage in Unlawful Agreements
IN ORGANIZING a "50 Percent Film Rental
Cut Club" P. S. Harrison is undoubtedlv acting
in utmost sincerity for the benefit of the ex-
hibitors who look to him for advice. Moreover
he is quite right in what he has to say about the
tactics of some of the distributors and the prices
they are asking for inferior product.
But two wrongs do not make a right. An un-
lawful agreement among exhibitors is not an
efficient or proper means of combating unlawful
co-operation among distributors.
Any agreement to limit prices in buying is just
as wrong, in theory and in law, as an agreement
to fix prices in selling. Either comes within the
scope of a federal law which makes unlawful "any
contract, combination or conspiracy in restraint
of trade."
Moreover, it is not equitable, nor is it good busi-
ness, to adopt such tactics on the wholesale plan,
merely to punish the producer-distributors that
have been unfair in their treatment of the exhib-
itor. If there are to be penalties assessed against
such producer-distributors, they should be penal-
ties that fit the crime and they should be assessed
against those who ought to be punished. But any
blanket movement to cut film rentals 50 percent
will react just as harshly against the independents
as against the big concerns. More harshly, in fact,
because the smaller concerns are less able to stand
up under such tactics than the big ones.
The ansAver to the situation lies, not in doing
something that is A^ery definitely unlaAvful, but in
every exhibitor using sound judgment to the ex-
tent of giving his business to concerns that will
give him a square deal. That's the remedy.
* * *
IN the BroadAAray-Fifth Avenue school of thought
— if it is thought — motion picture theatres
seem to be divided into tAAro classes : First runs
and "shooting galleries."
It might be AA^orth Avhile, hoAveVer, for some one
avIio has the surplus cash to finance an expedition
out into the AAdlds, to confirm the discovery ru-
mored recently that there is a third type of theatre.
According to the rumor this hitherto unknown
type of house has actually been seen. It is said
to be a well equipped establishment, with seats
and a pipe organ 'n everything. It is said to be
managed by a peculiar individual Avho doesn't Avant
colossal spectacles that have been squeezed dry as
road shoAA^s and first runs, particularly Avhen he
can't get them until they are shoAving the gangrene
of age. And on the other hand he doesn't Avant
the lurid product that the "shooting galleries"
demand. . .
This house, it seems, is called a "neighborhood
theatre." The manager, Avhen intervieAved about
the product offered him, is said to have let off
sparks and blue flame, plus the query, "Why-the-
hell doesn't somebody make some real entertain-
ment that I can get at a reasonable price before it
begins to smell bad? Why don't some of the pro-
ducers and distributors come down to earth and
make some pictures that contain real stories and
some acting, AAath less million-dollar sets, amphi-
theatres and opera houses and such like? My folks
are tired of scenery and costumes."
Of course this is all a matter of rumor. But it
may arouse the interest of the Smithsonian Insti-
tution or the Field Museum, resulting in an inves-
tigation. Maybe it will prove to be merely another
"Lost World" story. But it's interesting anvAvay.
May 2, 1925
Page 11
Are Orchestras Necessary
IT has long been a many-sided ques-
tion in the minds of various picture
house managers as to whether the
orchestra is a necessity, or merely a
custom.
"Why should I pay out four or five
hundred smackers per week, when
Dingbat over at the Flickerfilm House
only pays one lone organist thirty,"
this runs through Mr. Manager's mind,
as he O. K.'s the musicians' checks on
Monday morning.
A real picture orchestra is just as
necessary to the success of a house as
good pictures. Last week we collected
some very substantial proofs.
When a group of prominent business
men take the time, trouble, and money
to express their appreciation of motion
picture music by presenting the leader
of an orchestra with a silver cup, there
is something about good music after
all.
Mr. Harry Linden, director of the
Columbia Theatre Orchestra, Portland,
Ore., was the recipient of the cup,
upon which is engraved: "Presented to
Harry Linden and his Columbia Thea-
tre Orchestra for music of unusual
merit." In the last four words lies the
whole secret of Harry's success.
Now, Harry is not a high-brow or
freaky. Just a regular fellow whom
every member of his organization re-
spects. But he is a worker. The small-
est detail of a picture is given every
THERE is a growing tendency on
the part of some exhibitors to dis-
count value in the New York run
of a picture. They claim that the New
York newspaper reviews and New
York results in general mean little to
subsequent engagements in other sec-
tions of the country. No doubt there
are instances which would seem to sub-
stantiate this theory but upon examina-
tion there are many wholesome reasons
why the metropolitan showing may be
true indication of a production's merit.
Of course, "conditions are different" in
New York and perhaps an explanation
of this difference may be interesting to
those who are inclined to discredit the
benefits of the Broadway premiere and
run.
In New York, more than anywhere
else, the picture must stand largely up-
on its own. Serious physical conditions
handicap freaky and sensational exploi-
tation. Advertising restrictions and
high rates are a hindrance to inflated
or bombastic copy. Glance at the
amusement directory in almost any of
By JOSEPH FOX
bit as much attention as some leaders
give to the climax.
We have had the pleasure of sitting
in on several of Harry's pre-viewing
nights. With his pianist he sits in the
pit, violin and music at hand.
The selection of music in this initial
performance is guided by the use of
Thematic Music Cue Sheets, which
time-saving aids are now distributed
by every worthwhile producer in the
business. Looking over his Thematic
Cue Sheet, Harry decides that he will
need about fifty different numbers.
The different tempos, and style of
music, is also determined by the cue
sheets. Most of the other members of
the orchestra stick around. The Or-
ganist is right there to see that she
misses no chance to present her part of
the program out of mood.
As the picture progresses, Harry tries
this, and that, and he is not too high
and mighty to ask various members of
the orchestra their opinions of a cer-
tain piece of music.
So it goes throughout the whole pic-
ture, into the small hours of the morn-
ing. Time means nothing to Harry
when he is cueing. The one and only
object that concerns him is to interpret
the picture.
Naturally he has a first-class orches-
By ED OLDSTEAD,
Director of Publicity, Rivoli Theatre,
New York.
the twenty New York dailies and you
will see a conservative listing of casts
and abbreviated facts. Even the few
illustrations are modest and obscure.
Considering this situation, is it not true
that a success here should mean land-
slide business elsewhere, in the terri-
tories where widespread publicity and
exploitation can be effectively secured?
Even ordinary business in New York
should only signify the added advertis-
ing and exploitation necessary for a
prosperous showing in other districts.
A failure on Broadway should not al-
ways predict a failure in other cities.
Probably the biggest difference -'be-
tween conditions in New York and con-
ditions in other localities is competition.
This is an obstacle rarely understood
or appreciated by the out of town ex-
hibitor. The six weekly picture open-
ings on Broadway must combat approxi-
tra. Each, and every man is a real
artist. And the strange part about it is
that he has never had to discharge one
member of the organization since he
took up the baton.
It has been a somewhat uphill fight
though. It seemed at first as though the
people did not notice the efforts he was
putting forth in an endeavor to give
them something out of the ordinary.
But he was mistaken, as the incident of
the silver cup proved.
Now, what has all this got to do with
making the orchestra pay? Everything.
The word has gone forth that good
music is to be heard at the Columbia
Theatre always, and the line at the box-
office proves that music that means
something to the picture will always
pay for itself in the long run. Mr. Lin-
den can take a mediocre picture, and
by his subtle, and clever musical in-
terpretation of the plot, hide the weak
spots. We have seen him take a pic-
ture that in other houses, fell as flat
as the proverbial pancake, and build it
up to the point where even the news-
paper critics praised the offering as a
whole.
This is nothing short of genius, for
it is mighty hard to build a picture
musically, when the picture plot is as
threadbare as last summer's Palm
Beach suit. Yet it can be done, and
this is where the orchestra leader who
can deliver the goods earns his salary.
Run
mately sixty dramatic, vaudeville and
musical stage attractions together with
some six hundred and fifty subsequent
run picture houses. In addition, there
are usually four or five super-produc-
tions in extended runs around the
Times Square district.
A successful weekly engagement in
New York, facing this staggering op-
position can only mean that the picture
is high above the average while fair
returns will usually indicate real
strength in some less important produc-
tion.
It has been said that New York audi-
ences are different. The real difference
is that they are more critical. The
abundance of entertainment here has
developed the New Yorker into the best
amusement shopper in the world.
The New York newspaper reviews
should not be under-estimated. They
are dependable, unbiased and written
by high salaried experts. New York
calls a spade a spade, a fact which
applies to motion picture criticism as
we'l as audience opinion.
The New York
Page 12
Exhibitors Trade Review
Warner Brothers Buy Vitagraph
Big Deal, Some Time Pending, Finally Closed — Warners Get Studios, Labora-
tories, Film Library, and all Subsidiaries, by Outright Purchase
THE big deal which has been whispered of in film circles for some time was
definitely closed on April 22. Through it, Warner Brothers, Inc., independent
producers, acquire the Vitagraph Company of America and all of its
subsidiaries.
The consummation of this gigantic purchase puts Warner Brothers in the
front ranks of the producers, making them one of the biggest in the industry.
They are now one of the largest international distributors as part of the Vitagraph
property they have purchased comprises distributing exchanges in twenty-six
key cities of the United States, beside four in Canada, ten in England and the
same number on the Continent.
Outright Purchase
Harry M. Warner, president of Warner
Bros., stated today that this was not an amal-
gamation but an outright buy, as his com-
pany had acquired the controlling interest of
Albert E. Smith, Commodore J. Stuart Black-
ton and the estate of William T. (Pop)
Rock, represented by John Rock, who were
the organizers of the company 28 years ago
and in whose hands it has been ever since,
In taking over the Vitagraph Company,
Warner Bros., also become producers both
in New York, as well as Los Angeles, as
they acquire the Vitagraph's studio in Flat-
bush, a twenty-acre studio in Hollywood
and a large laboratory. They likewise come
into possession of what is considered the
greatest library of motion pictures in the
world, consisting of all the output of Vita-
graph for twenty-eight years, its newly pur-
chased stories and pictures in the making
beside valuable real estate and other con-
sideration.
Warner's Statement
In connection with the purchase Harry M,
Warner gave out the following statement :
"We have bought the controlling interest
of the Vitagraph Company of America,
negotiations were concluded today. It is
not an amalgamation. Vitagraph passes
absolutely into the hands of Warner Bros.
Heretofore we lacked personal touch with
the exhibitors. We are taking over Vita-
graph to distribute our future product over
the world through its offices. We will go
ahead with the work Vitagraph has planned
for this year, finishing their pictures, tak-
ing over their contract players and their
other contracts.
"Warner Bros, in the last six months has
fathered a roster of famous stars including
John Barrymore, Lowell Sherman, "Syd"
Chaplin, Monte Blue, Marie Prevost, Irene
Rich and some twenty others. It became
necessary for Warner Bros, to go direct to
the theatres to do business. We shall go
ahead with Vitagraph's plans and our own
plans as though nothing had happened. As
the deal was just completed today I can
not go into further details at this time
except to say that no motion picture com-
pany is as well entrenched in the mind of
the public as Vitagraph. By Warner Bros,
acquiring this, it will make our firm one
of the most formidable motion picture
organizations in the vorld."
Vitagraph Romance
The history of the Vitagraph Company of
America and Warner Bros, is the romance
of the motion picture industry. In 1895, J.
Stuart Blackton, then a reporter, was sent by
the New York World to interview Thomas
Edison, who was experimenting with "con-
tinuity pictures." When Blackton returned
WARNERS BUY BUILDING
Purchase of the large office build-
ing at No. 1600 Broadway, New
York, which houses their executive
offices in the East, by Warner
Brothers last week, is a report com-
ing from an apparently authentic
source. No statement, however,
could be obtained from the War-
ners.
It is also said that Warner
Brothers have arranged to distribute
Vitagraph pictures under the old
trademark for a number of years.
he told Albert E. Smith with whom he was
rooming that he had learned the process of
a new art. From a musty old Latin dic-
tionary they coined the word "Vitagraph."
In February 1897 they formed the American
Vitagraph Co., the initial form of the Vita-
graph Co., of America, and it entered into
business life.
Their first picture, and the first motion pic-
ture to be exhibited in America, was "The
Black Diamond Express" shown in 1898 at
Tony's Pastor's theatre where Mr. Smith in
person informed the public they would "see
a train, belching smoke, approaching from a
distance and actually moving right up to
and passing the audience on a plain white
sheet."
This new form of entertainment caught
popular fancy at once and by 1900 the young
men had 30 machines projecting their pic-
tures in places of amusement throughout the
United States. In, 1899 William T. (Pop)
Rock joined Smith and Blackton and the
Vitagraph Co., of America came into exist-
ence, and has remained in the hands of
these three men cr heirs ever since.
Great Growth
In 1905 Vitagraph formed the nucleus of
their famous stock company by employing an
actor named J. Barney Sherry. From that
time they grew in leaps and bounds and
they were responsible for introducing some
of the greatest stars of the screen to the
public including Florence Turner, Maurice
Coatello, Florence Lawrence, Mabel Nor-
mand, Julia Swayne. Gordon, Helen Gardiner,
Lillian Walker, Anita Stewart, Carlyle
Blackwell, John Bunny and a little high
school girl who approached the studio one
day seeking a position and said her name
was Norma Talmadge.
In time the Vitagraph assimilated the old
pioneer firms of Kalem and Lubin.
NEW OFFICERS
Following are the officers elected
by the hoard of directors /or Vita-
graph:
President, Albert Warner.
Chairman of the Board, Albert E.
Smith.
First Vice President, Sam W.
W arner.
Treasurer, Albert Warner.
Secretary. Abel C. Thomas.
Assistant Secretary, A. E. Segal.
Assistant Treasurer, Herman Starr.
Comptroller, Walter Bonyon.
General Manager, Sam E. Morris.
Warner's History
The firm of Warner Bros, is also a pioneer
company and particularly known for its in-
dependence and aggressiveness. Starting with
a small theatre in Newcastle, Pa., the War-
ner boys entered the production field with
a program of six pictures, that grew last
year to twenty and announcement has just
been made that forty pictures had been
planned for the coming season of 1925-26.
With the thirty pictures that have been an-
nounced by Vitagraph, this makes Warners
the most formidable producers and distrib-
utors in the world.
Cupid Snares Producers
Two motion picture producers tripped
to the altar April 23.
Albert Warner was married to Mrs.
Bessie Siegal in New York.
Samuel Goldwyn wed Miss Frances
Howard, actress.
Thomson at Hollywood
Major H. C. S. Thomson, president and
managing director of Film Booking Offices,
is now at Hollywood. There, in conjunction
with A'ice-President Schnitzer and Produc-
tion Manager Fineman, he will line up
F. B. O.'s 1925-26 schedule.
Colvin W. Brown has taken over Major
Thomson's New York duties in his absence.
* * *'"')' \ '
Metro Signs Miss Boardman
Metro-Goldyn West Coast studios re-
port that Eleanor Boardman has just been
signed to a long term contract.
DeMille Signs Rupert Julian
Rupert Julian, director of Universal's big
special, "The Phantom of the Opera," has
been -signed by Cecil B. De Mille.
Selznick Raises Million
Apparently successful in his ef-
forts to gain fresh financing, Louis
Selznick is said to be back in the
Mm industry with a $1,000,000
bankroll. It is said that he has al-
ready scheduled a series of produc-
tions which he will start shortly.
May 2, 1925
Page 13
llllllllllll!
Do You Have to Play Nationally Advertised Films?
HE MOST extraordinary thing about
the picture business is the supine
willingness of thousands of exhibitors
to allow a few distributors to do most
of their thinking for them.
That's a rather nasty sounding state-
ment, but this page is devoted to
frank discussion of things as they are.
So let's go.
It is a common notion among exhibi-
tors that there is more money in playing nationally
advertised product. Many have told me they would
avoid it if they felt they could, but they feel that a
national ballyhoo means money at the box office. So
they pay the price and grumble.
I have asked these exhibitors, in every case, one
question: "Do you have requests from your patrons
for nationally advertised pictures, aiid if so how
frequently?"
The answers have run very much the same. Some
have replied that they never have such requests.
Some have said they have a few. But none thus far
has replied that such requests are numerous.
It is a matter of record that many indifferent and
inferior pictures have been nationally advertised. It
is a matter of record, also, that the public has had
plenty of opportunity to associate a lot of mediocre
product with the best advertised distributor names.
Now, stop a moment and think what happens when
that sort of thing happens. It's axiomatic that con-
sumer advertising, to be permanently effective, must
be backed by quality of product. In merchandise
quality is a tangible determinable thing. Good shoes
are shoes that wear. Good tires are tires that wear.
Good automobiles are automobiles that give long ser-
vice. Good radio sets are sets that deliver satisfactory
reproduction, etc. With merchandise the question of
quality is largely a question of fact. With pictures
it is largely a question of opinion. Otherwise why
is it that a lively western will make money in thou-
sands of houses where a super-spectacle of the most
artisiic character will lose?
The public is being told, steadily and forcefully,
that pictures bearing certain brands are better. But
is the public believing the story when it goes to see
those pictures and finds that they register as good,
bad and indifferent?
Could any nationally advertised brand of mer-
chandise hold its position long on that sort of aver-
age consumer reaction?
National advertising can't hurt a good picture. But
there is grave doubt as to whether the steady adver-
tising of a brand of pictures will ever go far toward
bolstering up a bad picture to the extent of making
it a good box-office investment.
The exhibitor ought to be the highest authority in
his community in the matter of motion picture enter;
tainment. Tvhat he says, providing he says it on his
own authority, ought to carry weight. But there's
never much authority in an echo. There's mighty
little kick in the stuff you dish out second-hand, par-
ticularly when it is written on a space-filling basis
by some distributor's employee who didn't know
what it was all about when he wrote it.
It is your comeback, of course, that you can't talk
authoritatively about pictures you haven't seen and
most of them you don t see until you screen them for
an audience. But there lies most of the trouble. Your
talk should be devoted largely to your own business,
less to the product you are not in position to dis-
cuss intelligently; more about your theatre, your
policy, your desire to provide your patrons with the
best there is in entertainment; less about individual
pictures that are merely episodes in the Life of your
Jjusiness: more about players and directors in whom
the public takes a lively interest and stories on which
pictures are being built; less about trade-names that
are entirely commercial and that arouse no popular
enthusiasm.
If you handle your exploitation on substantially
this basis, concentrating largely on the promotion of
your own business, you can disregard the influence of
national advertising altogether. Of course, to get
away with it you must deliver a high average of en-
tertainment. That's the quality support which every
advertiser must put back of his product to make it
effective. If you don't you will discount your own
efforts just as effectively as some of the national ad-
vertisers are discounting theirs. Your standard of en-
tertainment, however, unlike their standard of pro-
duct, is something over which you have a large mea-
sure of control. It embraces your presentations,
your music, your house management and equipment,
all matters that you can control absolutely. If you
handle these things effectively your customers will
always forgive you for an occasional bad picture.
Charging the bad picture against the producer and
distributor whose names it carries, not againsj you.
You have the whole question in your own hands.
Undoubtedly it is easier to take the nationally ad-
vertised product, handle it indifferently and trust to
the advertising to put it over. That's the lazy way
of meeting the problem. But it isn't the way that
will clinch your ownership and control of, your busi-
ness in your community. There's but one way to ac-
complish that — the fighting way.
You don't have to book product offered you by con-
cerns that are your actual or potential competitors,
if you don't wish to book it. And the fact that it
is advertised, however extensively, is immaterial. It
isn't necessary. If you do it, if you act against your
own better judgment, it's because you are not willing
to engage in a fight for your own rights and future.
i
Next Week: Who Pays for National Advertising of Pictures?
m
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fiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMM iiiiiiiiniii iiiiiiiiiiiiiiiiiliiiiiNiiiiitoiifflii
Page 14
Exhibitors Trade Review
Will Hayes Tells Philadelphia Women
What's Right With Motion Pictures
Philadelphia .April 24. — Talking to about
1,000 women at the Women's City Club of
Philadelphia last Monday, Will H Hays,
president of the Motion Picture Producers and
Distributors of America, adopted a strongly
affirmative and aggressive attitude along the
lines of "What's Right With the Films?"
"Today there is very much to be proud
of and very little indeed to apologize for in
regard to motion pictures," he declared.
"Everything will be entirely right, if you
and others like you will give us your under-
standing, your appreciation for what has been
done, your sympathy with our problems and
your broadminded and constructive advice
and cooperation."
Of especial interest to exhibitors was a declara-
tion made by Mr. Hays as to motion pictures in
schools and in churches. He told, the women of
efforts which are being made to bring about a
supply of strictly pedagogical pictures for use in
the class rooms of schools and of a survey being
made by an educational foundation of religious
-films for possible use in churches.
"It must be remembered, however," he
said, "that the pedagogic picture, and only
the pedagogic picture, belongs in the
schools. The strictly religious picture, and
only the strictly religious picture, belongs
to the churches. What we call the enter-
tainment picture does not belong and in my
opinion should not be shown in either
church or school.
"To show entertainment pictures — the
sort we see in the motion picture theatre —
either free or at a low price, or at whatever
price, in school or church, is to set up an al-
together unfair, unjust and uneconomic
competition to the tTieare-owner whose live-
lihood comes from the showing of pictures,
who has a large investment in his property,
his building, his music and his film rentals,
and who pays extra-high taxes, insurance
rates and the like, from all of which the
churches and schools are free. Remember,
he is engaged in an essential business.
Speaking of the present state of the in-
dustry, Mr. Hays said:
"Never have the standards of artistry and
wholesomeness in motion pictures been so
high as they are right now. Never has the
business of making, circulating and exhib-
iting motion pictures been on so firm and
substantial a basis as it is at this moment.
Never have the spoken and written com-
ments about motion pictures been so favor-
able or so helpful as they are at present."
The best way for picture patrons to be
assured of a continuing supply of excellent
pictures, he declared, was to support the
good ones which are already in existence,
to make them profitable to the exhibitor,
and thereby encourage the making of more
good ones.
He told the women they must always re-
member that the making and showing of
motion pictures is a business, "just as much
as the making of automobiles or shoes or
steel bridges.'
"It cannot endure nor progress without
proper returns upon the investments of its
multitude of stockholders.
Urges Greater Patronage
"The producers and exhibitors are only
too eager to provide the best quality of pic-
tures, if they will be properly patronized.
It is a sad fact that some of the most splen-
did and artistic motion pictures ever made
have failed of commercial success because
of the lack of patronage of the very type of
men and women that constantly complain
about bad pictures."
Mr. Hays described the many constructive
things done for the industry and the public
by the Motion Picture Producers and Dis-
tributors of America since its organization
Chicago, April 24. — Celebration of the 15th
anniversary of the Rothacker Film Company
was a merry one for Watterson R. Roth-
acker. He spent a greater part of the morn-
ing reading box office reports and comments
of the showing of "The Lost World" at
New York, Boston and Philadelphia.
At an impromptu party in the Chicago
studio, he declared that as far as his end
of the Rothacker enterprises was concerned
the success of the picture was the best possi-
ble anniversary present. Those present un-
in 1922. He dwelt upon the establishment
of a deparment of public relations and the
policy of the open door, through which the
public might enter and bring its construc-
tive advice and suggestions. He put the
matter squarely up to the public, saying:
"The fact is, motion pictures are yours
rather than ours. It is for you indeed to
say what they shall be like and how far
forward they may go toward their limitless
possibilities. We who have the physical con-
trol of them are ready to do your bidding."
In relation to the so-called problem of the
child and the movies, Mr. Hays declared
that pictures are not now and never will
be intended especially for twelve-year-olds.
Then he told his hearers of the "Saturday
Morning- Movies," which his department of
public relations has arranged for showing
in cooperation with exhibitors in all the key
cities and many other places this Summer.
That plan, he said, was a complete answer
to the situation of the child and the motion
picture.
Mr. Hays touched upon the studios at
Hollywood and the raising of a fund of
$150,000 for a new building for the Holly-
wood Studio Club for girls.
He dwelt upon the elevation of the stan-
dards of both the production and exhibition
of pictures, and the genuine desire of the
exhibitor as well as the producer to give
the public the very best provided always
that this very best receives adequate sup-
port at he box-office.
derstood that this gratificat on came, not
merely because "The Lost World" is an ex-
traordinary financial success, but rather be-
cause of personal satisfaction in having for
many years financed an uncertainty that
when finally thrown upon the screen caused
the critics to loosen up with their superla-
tives. For Mr. Rothacker had this picture
in course of production over six years before
joining forces with First National for its
completion.
The morning was further brightened by
the arrival of a batch of clippings from the
British Isles, where the critics were equally
enthusiastic.
The film version of A. Conan Doyle's
novel is Mr. Rothacker's first venture in the
super-production field. His orig nal amuse-
ment picture was the dancing mov:e in
which Mr. and Mrs. Vernon Castle made
their screen debut many years ago.
"The Lost World," in which prehistoric
dinosaurs are for the first time given real-
istic screen life, is another example of the
pioneering spirit that has characterized the
Rothacker organization since Mr. Rothacker
founded it in 1910 by becoming the original
specialist in advertising motion pictures.
From the Rothacker organization came the
first idea of laboratory service to back up
laboratory output ; the fastest ultra-speeds
ever made ; the plan for "The Miles of
Smiles" during the war; the first movies of
boiling metal; the first projection of pictures
on board an airship ; the first movement to
increase American exports through movies,
and the first experimentation toward syn-?-
chronization of the radio and motion pic-
tures.
P. D. G.
§ means Producers
Distributing Guild
BUT it also means
Pretty Damn Good.
A dinosaur in "The Lost World," which Mr, Rothacker produced for First Nation*!,
is seen looming against the Rothacker plant. Arrow points to Mr. Rothacker.
Rothacker Celebrates Anniversary
May 2, 1925
Page 15
Lieber To Remain Chief
of First National
French Lick, April 24. — It was
stated here that Robert Lieber will
continue as president of First Na-
tional Pictures, despite rumors to the
contrary.
Problem of Theatre Franchise
Coming Up at Milwaukee
Kent to Succeed Zukor
as Paramount Chief?
With Adolph Zukor en route to Holly-
wood, Famous Players-Lasky officials re-
fused to confirm or deny report that he will
shortly retire to become chairman of the
board of directors.
Following a meeting of the board of di-
rectors last week it was said that Sydney R.
Kent would replace him as the active head
of the company. Kent is also with Zukor
and a company of Paramount officials headed
for the Coast.
John C. Graham, general foreign repre-
sentative at London, was elected by the
board at this meeting as director to fill a
vacancy.
At the end of the first day session of
Famous Players sales convention it was an-
nounced that George \Y. Weeks had been
appointed as general manager of distribu-
tion.
Promotion of Weeks, who had been at
flie head of the Midwest sales organization,
was taken to indicate that Mr. Kent was
seeking more time for other activities of the
company In a fashion this promotion served
to bolster the report that he had been se-
lected to head the company.
% % ■ %
The new Lakeland Theatre at Brighton
Beach, Long Island, played- Naz'mova in
"The Redeeming Sin," a Vitagraph special
produced by J. Stuart Blackton, at its open-
ing of the new Lakeland Theatre at Brigh-
ton Beach, Long Island.
M. Chetkin, selected "The Redeeming Sin"
to open the new house, following a careful
canvass of the field of available new attrac-
tion. The picture scored a hit.
Peggy Kelly and Count Morner, both of
"The Unknown Lover," which Victor Hugo
Halperin has just made for Vitagraph, made
personal appearances.
At the M. P. T. O. convention to be held
in Milwaukee on May 12, 13, 14 and 15, the
theatre franchise plan discussed with Fox,
Universal and Warner Brothers, will be
brought up for national application. A com-
mittee of eight of the T. O. C. C, which
has been busily engaged working on deals
with the above named organizations, has
named one of its members to formulate a
plan whereby the franchising can be handled
in a practical manner throughout the nation.
The organizing force is expected to be de-
veloped for the consideration of the as-
sembled exhibitors in this way:
A national committee made up of one
representative from each of the thirty-three
film zones will be formed to handle the de-
tails. This committee, which would either
convene in New York or Chicago, will pro-
babh handle actual negotiations with dis-
tributors.
A committee of three in each film zone will
be named to go over each local situation. As
a follow up a thorough canvass of the ter-
ritory with the purpose of lining up the
exhibitors on the franchise will be launched.
The activity of the T. O. C. C. in devis-
ing methods of fighting the hold on the
first-run situation held by the more impor-
tant circuits in New York is fast material-
izing. So far it is understood that 296
theatres have agreed to enter upon ironclad
contracts just as soon as arrangements can
be made with distributors for product. In
this territory alone, it is planned to devrelop
concentrated buying power to the extent of
800 to 1200 days. Deals have been practically
closed arith the following companies : Fox is
to supp4y 40, Universal 36, Warners 40.
In all this will be a total of 116 pictures.
Most of the theatres belonging to the T. O
C. C. require a maximum of 156, as they
change their bills three times a week. The
remaining forty will be selected from
F. B. O., United Artists and others, but not
from the "Big Three" — Famous, First Na-
tional and Metro-Goldwyn.
According to present indications it ap-
pears that a campaign against the "Big
Three" will be launched. Exhibitors state
that the}' are disgusted with the manner in
which product is divided between Loew,
Universal and Fox, and are shaping their
plans to meet this situation.
Eighteen big theatres are to be built in
in territories where Loew, in particular, is
firmly- entrenched. The' Piccadilly will be
the pivot, and there is some talk of building
another theatre on Broadway to take care of
Fox, Universal and Warner productions.
The extensive building program also in-
cludes the erection of four theatres in upper
New York towns where Famous is said to
have things cornered.
C. C. Burr Concludes Arrangements
to Make Hines First National Star
Conclusion of arrangements by C. C. Burr
with First National Pictures whereby Johnny
Hines becomes a First National star, marked
the successful achievement of a producer-
star combination the entire industry has
been interested in for several years.
The Burr-Hines association, which started
in 1919, is pronounced one of the most suc-
cessful managerial tie-ups in the film busi-
ness. Mr. Burr's development and building
up of Johnny Hines into a character which
appeals strongly to the American public, is
rated as a highly shrewd bit of showmanship.
In 1919 Burr, after purchasing the motion
picture rights to the "Torchy" stories by
Sewell Ford, was attracted to Johnny Hines,
then co-featured as a dancer with Welling-
ton Cross in John Cort's musical comedy,
"Just a Minute." Hines' natural grace and
vibrant personality made its impress upon
Burr, and within a short time the erstwhile
musical comedy dancer became the "Torchy'
of the screen
Y\ ith Hines under contract, Burr secured
a releasing arrangement with Educational,
and by means of a consistently good pro-
duct, the Torchy Comedies, became one of
the most successful two-reel comedy series
in the industry, as evidenced by the twenty-
six Torchys this producer-star combination
made. From the very inception of the Burr-
Hines arrangement, the former had a definite
plan in view as regarded the promotion of
Hines. It was Burr's idea to eventually
mould his star into a character which wrould
be to the screen what George M.' Cohan was
to the stage.
Production on the first Johnny Hines feat-
ure for First National will probably begin
not later than May 15 from a popular novel
by one of America's foremost writers.
Charles Hines will again direct^ with photog-
raphy under the supervision of Charles Gil-
son and John Geisel, all of whom have been
connected with the Burr organization over a
long period of years.
Johnny Hines (with C. C. Burr) signing contract with First National Pictures.
K5£
Page 16
Exhibitors Trade Review
To the right, the scene of the
masked ball where Officer O'Mal-
ley, in uniform, is mistaken for one
of the maskers, although he is real-
ly present in pursuit of a notorious
criminal. Below, O'Malley encoun-
ters a dangerous criminal whom he
has been instrumental in seeding
"up the river." In the enduing
combat O'Malley is wounded.
At the masked ball the school teacher, who is really
wealthy, is encountered by one of her pupils who gazes in
rapture at the familiar figure which is so drab during
working hours. Dorothy Mackaill plays the teacher role
in First National's "The Making of O'Malley."
The ever-popular Milton Sills,
as Officer O'Malley, finds him-
self taken for one of the revel-
lers when he pursues his quarry
at a fashionable masque. The
conscientious "cop" who gets
himself into all sorts of hot
water at headquarters finally
emerges a winner, not only of
promotion, but of the girl h|
loves, in First National's latest.
"The Making of O'Malley.'
The "Making of O'Malley"
Milton Sills and Dorothy Mackaill Play the Leading Roles in This
Forthcoming Lambert Hilly er Production for First National }
May 2, 1925
Page 17
M. P. T. 0. Kansas-Missouri Convention
to Consider Producer-Owner Problem
Sure they're grinning. Carl Laemmle,
President of Universal and Charles Puffy,
who has just been signed up for a series
of comedies
"The Wanderer" to Feature
Famous Biblical Characters
The story of the Prodigal Son is to be
put on the screen ! "The Wanderer," most
famous of Biblical stage plays, is soon to go
into production at the Paramount West
Coast studio, acording to an announcement
made by Jesse L. Lasky, first vice-president
of Famous Players-Lasky Corporation, in
charge of production, and its filming is to be
done on a scale of lavish magnificence sel-
dom before equalled in screen history.
Raoul Walsh, who is responsible for the
direction of "The Thief of Bagdad," has
been selected to produce the play. Assisting
Mr. Walsh is a large staff of architects and
artists, several of whom aided him in the
production of the Fairbanks picture.
More than two months already have been
spent by these men preparing for the erec-
tion of a score of massive sets in the Para-
mount studio and on numerous locations.
While casting on the picture has not yet
begun, an announcement has been made that
more than a score of nationally prominent
players will be included among those taking
part. Seven most important Biblical char-
acters to be filled are Jether, Jesse, Gaal,
Naomi, Tola, Tisha and Pharis. The entire
cast will be selected with extreme care, ac-
cording to Raoul Walsh. Even thousands of
persons taking part in spectacular mob scenes
will be chosen individually with a view
chiefly to their spiritual features.
A little comedy action from the forth-
coming speed picture, "Manhattan Mad-
ness" to be released by Pathe, with Jack
in the star role.
Stage Is All Set for an Ambitious
Program at the Coming
K. C. Conclave
Kansas City, Mo., April 24. — Not one min-
ute detail has been overlooked in the ad-
vance arrangements for the M. P. T. O.
Kansas-Missouri convention, to be held at
Hotel Baltimore here April 27 and 28. Invi-
tations have been issued, the program out-
lined and a convention which will surpass
by far any previous meeting in Kansas City
is anticipated.
Monday
9:30 A. M. — Registration.
10:30 A. M. — Address of Welcome by
Mayor Albert I. Beach of Kansas City and
Presentation of the Keys of the City to Ex-
hibitors.
11 A. M.— Roll Call and Reading of the
Minutes of the Seventh Annual Convention.
11:30 A. M— Appointment of Committees.
1 P. M. — Talk on Exploitation by Howard
E. Jameyson of the Miller Theatre, Wichita,
Kansas.
1 :45 P. M. — Executive business session.
5:30 P. M. — Adjournment.
8:20 P. M. —Theatre Party at Orpheum
Theatre.
Tuesday
10 A. M. — Reports of Committees.
10:30 A. M. — Executive Business Sess'on.
11 :30 A. M. — Address by Mrs. Eleanore C.
Walton, chairman of the Better Films Com-
mittee of the Women's City Club of Kan-
sas City.
1 P. M.— Talk on Parcel Post Shipment
of Film and Proper Methods, by Post Office
Representative.
2:30 P. M. — Executive Business Session.
4 P. M. — Election of Officers.
5:30 P. M. — Adjournment.
7 :30 P. M. — Banquet in Francis I room of
Hotel Baltimore.
Invitations to speak have been sent to Will
Hays, who was requested to send a repre-
sentative should he be unable to attend; Dr.
Burris A. Jenkins, pastor of the First Chris-
tian Church, Kansas City; Governor Ben S.
Paulen, of Kansas, Governor Sam A. Baker,
of Missouri, and Mrs. Henry N. Ess of Kan-
sas City, president of the State Federation
of Women's Clubs. Several surprise parties
have been arranged in conjunction with the
banquet. Elaborate programs also will be
printed.
These are the subjects which will be dis-
cussed :
Report on revised uniform contract.
Concrete facts and figures on the music
tax.
Review of recent legislative activities.
Report on joint board of arbitration.
The carnival and tent show situation.
School, church, park and non-theatrical
opposition.
Producer-owned and controlled theatre
situations.
Road showing of feature productions.
* * *
Cavanaugh Joins Marshall
Neilan Productions
Raymond Cavanaugh has been placed by P
A Powers in charge of the publicity, exploi-
tation and advertising of Marshall Neilan
Productions, the Independent producing or-
Ndian1011 reCCntIy formed hy Powers and
At his office in the Powers Building, "Cav-
vy, as he is familiarly known, is already
engaged upon the preliminary announcements
ot the first picture, to be filmed from "The
Sky Rocket,' the Adda Rogers St. Johns
best seller, which Director Neilan will use to
launch on her screen career Miss Peggy Hop-
kins Joyce (Countess Morner).
In 1922 Cavanaugh organized Universale
exploitation department, training and assign-
ing his men to work in some 35 exchanges
I he campaigns that followed his Broadwa*/
premieres of "Foolish Wives," "The Flirt"
The Storm" and '"Merry Go Round," were
accomplished under his supervision, and he
was also actively associated with the success
of that historic money maker, "The Hunch-
back of Notre Dame." His work in the de-
velopment of the modern press book entitled
him to credit which he has never claimed.
Before coming to the films some ten years
ago, Raymond Cavanaugh was known in na-
tional advertising circles as a "star" copy man
for Lord & Thomas, Critchfield & Co., and
other big advertising agencies. As advertis-
ing manager, copywriter and free lance he
has a record of some seventy-odd different
commodities for which he has handled com-
plete advertising campaigns, each of them re-
quiring the mastery of their individual tech-
nique and trade terminology. Here his ana-
lytical mind stood him in good stead.
Signing contracts is something Jack
Dempsey can do everything else but!
Now he's watching Mrs. Dempsey signing
up for Pathe
Page 18
Exhibitors Trade Review
Forum Theatre Passes
To Cecil DeMOle
P. D. C. Pays a Cool Million for
the Popular Los Angeles
House
(Special Dispatch to the Exhibitors Trade-Revikw)
Los Angeles, Cal., April 24. — Activ.. owner-
ship of the Forum Theatre, Los Angeles,
has been assumed this week by Cecil B. De-
Mille and Charles E. Christie, together with
a group of executives of the Producers' Dis-
tributing Corporation who recently purchased
the theatre. The deal whereby the house
passed into the hands of its new owners is
said to have involved more than $1,000,000.
John P. Goring, well-known theatrical
executive, has been appointed managing di-
rector, with Richard A. Mitchel in charge
of publicity.
Goring has enjoyed a wide experience in
the show business. Several years ago he
was business manager for Blanche Ring. He
later became affiliated with S. A. Lynch in
the establishment of a theatre chain through-
out the Southwest.
Later he joined forces with the Famous
Players-Lasky Corporation and was placed
in charge of its three theatres in New York,
the Rialto, Rivoli and Criterion. He was
in charge of the latter when the first show-
ing of "The Covered Wagon" was made.
Goring came here a year and half ago.
Emory Johnson To Make F.B.O.
Production in Sweden
Sweden, with its fjords and sweeping
landscapes, will be the destination of Emory
Johnson, the producer, following the comple-
tion of his next melodrama for F. B. O.
Johnson's next production will get under
way in a few weeks. It will be a newspaper
story, with the leading character a humble
assistant foreman of the press room who, un-
wittingly, dictates the policies of the great
publication. It is likely that Ralph Lewis will
sign to play the leading role with a group of
stars handling the other parts.
Mr. Johnson will take about six or eight
weeks to finish his newspaper story, after
which he will personally edit the production
and then prepare to sail for the Scandinavian
countries, where he will pre duce a special for
F. B. O., with the cooperation of the Nor-
wegian and Swedish governments. It is ru-
mored that Ralph Lewis also will portray the
leading role in the latter production as well.
Both of the Johnson siories have been
written by his mother, b.mllie Johnson, who
writes the stories for all the Johnson pic-
tures.
* * *
Schnitzer a Commuter
J. I. Schnitzer, vice-president of F. B. O.,
is establishing a record for commutation be-
tween New York and Los Angeles that will
be hard to beat. He arrived in Hollywood
this week on his fifth trip across country of
the year and is now engaged in deciding
problems of production at the Coast studios
of F. B. O. The F. B. O. executive intends
to remain on the Coast for about two weeks.
now what the
initials stand for?
Think! You were
RIGHT the first time
John Barrymore Awarded Valentino
Medal For Best Screen Performance
k i
John Barrymore, the Warner Brothers
Star, who was awarded the Valentino
medal for the best acting of the year.
Vitagraph Officials
Enthuse Over "Baree"
After viewing "Baree, Son of Kazan,"
J. Stuart Blackton's production of James
Oliver Curwood's novel, Vitagraph officials
and executives expressed confidence that this
special will prove one of the big hits of the
year. Anita Stewart, making her debut as
a Vitagraph star, is cast as Nepeese, the
French-Indian daughter of Pierre, the trap-
per, and the central figure in an appealing
action-romance.
The entire action is laid in the snow-
bound Canadian northwest, and an almost
continuous succession of striking snow scenes
is presented. Wolf is the canine hero. Don-
ald Keith, Joseph Rickson and Jack Curtis
are in the cast.
Hold Party for Laemmle
Universal City, April 24. — Proceeds of a
party on the gigantic stage built at the
Universal studio for "The Phantom of the
Opera," held in farewell to Carl Laemmle,
president of Universal Pictures Corporation,
before he left for New York after a several
months' visit to Los Angeles were given to
charity.
The affair was called the "Carl Laemmle
Centennial Jubilee" in honor of the tenth an-
niversary of Universal. Mr. Laemmle dou-
bled the proceeds taken in at the carnival
as Universal's donation to charity.
All the Universal stars, including Norman
Kerry, Hoot Gibson, House Peters, Virginia
Valli, Laura La Plante, Jack Hoxie, Wil-
liam Desmond, Mary Philbin, Joe Bonomo,
Josie Sedgwick, participated.
Norma Talmadge Takes Both
Second and Third Places for
Her Work in "Secrets"
John Barrymore is the winner of the Val-
entino medal for screen acting for the best
performance of any screen actor in 1924 for
his work in "Beau Brummel," a Warner
Brothers production.
For her work in "Secrets," Norma Tal-
madge captured not only second but third
places in the opinion of the seventy-five
critics of the fan magazines, trade papers
and newspapers, whose vote determined the
award.
The medal is solid gold. It will be pres-
ented to Mr. Barrymore at a banquet in
June when he arrives in Hollywood to make
two productions for Warners. He is in Lon-
don now playing "Hamlet."
Those receiving three or more votes follow :
For First Place
John Barrymore 15 ("Beau Brummel")
Norma Talmadge 9 ("Secrets")
Lon Chaney 6 ("He Who Gets Slap-
ped")
Douglas Fairbanks 4 ("The Thief of
Bagdad")
Milton Sills 3 ("The Sea Hawk")
For Second Place
Norma Talmadge 11 ("Secrets")
George Billings 9 ("Abraham Lin-
coln")
John Barrymore 5 ("Beau Brummel")
Lillian Gish 5 ("The White Sister")
Douglas Fairbanks 3 ("The Thief of
")
For Third Place
Norma Talmadge 9 ("Secrets")
John Barrymore 7 ("Beau Brummel")
Milton Sills 5 ("The Sea Hawk")
Lon Chaney 3 ("He Who Gets
Slapped").
Lillian Gish and Wallace Beery received
two votes each for first place. Others re-
ceiving one vote were Adolph Menjou, John
Gilbert, Viola Dana, Mary Pickford, Glenn
Hunter, Rod La Roque, Willard Louis, Er-
nest Torrance, J. Farrell McDonald, Gibson
Gowland, Betty Bronson, Richard Barthel-
mess, Gloria Swanson, Ben Alexander, Percy
Marmont, George Billings, Pauline Freder-
ick, Lois Wilson, Ronald Colman, Charles
Ray, Theodore Roberts, Agnes Ayres and
May McAvoy.
Although George Billings received high
ranking from the critics, he is said to have
been unable to find other parts.
Rudolph Valentino, who recently signed
with Joseph M. Schenck as a United Artist
star, will make a similar award annually.
Lesser Sells Foreign Rights for
Two Wright Pictures
Irving Lesser, vice president of Principal
Pictures, reports that the Inter-Globe Ex-
port Corporation of New York has sold the
Australian rights for "The Mine with the
Iron Door" and "The Re-Creation of Brian
Kent," both Harold Bell Wright stories.
The Wardour Films, of London, has taken
"The Mine with the Iron Door" for distri-
bution in the United Kingdom. The Argen-
tine concession for both pictures has also
been disposed of.
May 2, 1925
Page 19
$100,000 Studio to Arthur W. Kelly is Elected Treasurer
Be Built in Zurich By United Artists Board of Directors
American Money Is in Back of
Tremendous Project in
Switzerland City
Zurich, Switzerland, will be the site of a
$1,000,000 motion picture studio where only
American actors, cameramen and technicians
will be employed in the filming of produc-
tions, according to Emil Harder, the Ameri-
can director, who recently returned from
the Alpine country where he directed a
screen version of Schiller's "William Tell."
The unusually favorable conditions in
Switzerland, both in respect to light and
inexpensive production inspired the idea for
the new project which will be well under
way by summer. Mr. Harder has already
announced his intention of returning to the
tiny republic for the filming of his next
picture. He will take an American cast
along.
The new studios will be constructed in
compliance with the modern methods and
will be appointed with latest technical de-
Vices. The actors will not represent a stock
company, but will be imported according to
the dictates of the occasion and the de-
mands of the immediate production, Mr.
Harder says. The Government of Switzer-
land has indicated its official sanction of the
venture and offers its co-operation.
Signing up of a group of screen and stage
stars and speeding production for 192S-26 to
top speed featured the week's activities at
Warner Brothers.
Four companies are at work and four
more are preparing to swing into action.
Among those signed up are John Barry-
more, Lowell Sherman, Syd Chaplin, Huntly
Gordon, Gayne Whitman, Kenneth Harlan,
Matt Moore, Clive Brook, John Harron and
Don Alvarado. These players are in ad-
dition to Monte Blue, Willard Louis, John
Patrick and John Rose.
Patsy Ruth Miller is the only newcomer
to the feminine group at Warner Brothers.
Irene Rich, Marie Prevost, Louise Fazenda,
Dorothy Devore and June Marlowe are al-
ready under long-term contract.
Harry Beaumont is shooting Miss Miller
and Alan Forrest in "Rose of the World," by
Kathleen Norris. In the cast are Alec
Francis, Rockliffe Fellowes and Pauline
Garon.
"The Golden Cocoon," a Texas story, being
filmed by Millard Webb, with Helene Chad-
wick and Huntly Gordon in the principal
roles, is nearing completion. Frank Campeau
and Richard Tucker are in the cast.
Rin-Tin-Tin, with Herman Raymaker di-
recting, and June Marlowe and John Har-
ron playing the leading human parts, is being
filmed for "Below the Line," an original story
by Charles Logue.
Taking of "The Limited Mail," the rail-
road drama being made by George Hill with
Monte Blue, Vera Reynolds and Willard
Louis, was begun last week. The company
is on location at the Royal Gorge in Colo-
rado. They will return in about a week to
shoot interiors.
The four pictures in preparation are "The
Man on the Box," comedy drama by Harold
McGrath, for "Syd" Chaplin's first starring
Arthur W. Kelly, who succeeded to the
post left open by the resignation of Cleary
as treasurer of United Artists
vehicle under Warners, which Fred New-
meyer will direct ; "The Wife Who Wasn't
Wanted," by Gertie Wentworth James, to be
directed by James Flood; "Bobbed Hair,"
with Marie Prevost, Kenneth Harlan and
Louise Fazenda.
Ernst Lubitsch, who has just completed
"Kiss Me Again," is busy preparing another.
Sherman is due on the coast in June.
Barrymore will arrive in Hollywood some
time in May.
Writers signed recently are Bess Meredyth
and Charles Logue. Hope Loring, Louis
Lighton, Julius Josephson and Darryl Francis
Zanuck have renewed contracts. C. Gardner
Sullivan, Bradley King and Louis Milestone
are also preparing special stories.
With this talent and the addition of Bennie
Ziedman as associate executive to Jack
Warner, work is taking long strides.
150 Prints of "Sally"
Colleen Moore's screen version of the
musical comedy success, "Sally," has quickly
established itself as one of First National's
biggest money-making productions, according
to E. A. Eschmann, general manager of dis-
tribution. One hundred and fifty prints were
made and since the release date these prints
have been in uninterrupted use.
sfc * ^
Theatre Deal Brings Suit
(Special Dispatch to the Exhibitors Trade Review)
Tulsa, Okla., April 24.— J. F. Prothero,
manager of the Akdar Theatre here, filed a
damage suit in district court for $17,500
damages again H. E Clark, Okmulgee, Okla.,
theatre owner.
Prothero claims Clark agreed to purchase
a theatre in Okmulgee.
Former Vice President Succeeds
Maurice G. Cleary Who Re-
cently Resigned His Post
At a meeting of the board of directors of
the United Artists Corporation held this week
Arthur W. Kelly, vice-president of the cor-
pofati'Qtos was elected treasurer, to assume
the duties of Maurice G Cleary, who re-
cently resigned.
Mr. Kelly, who has been well known in
the industry for many years, started his bus-
iness career in New York City as represen-
tative of a number of companies controlled
by the Gould interests, principal of which
was the Virginia Railway and Car Com-
pany. For a number of years he held respon-
sible executive positions in important trac-
tion and water power companies.
His entrance in the motion picture field
has been outstanding, starting at the begin-
ning of the ladder to learn about produc-
tion. He was engaged by Earl Hudson, di-
rector of First National Pictures in Los
Angeles, as business manager for a unit. His
activities soon brought him in closer touch
with the production end, and he acte4 as as-
sistant in some of their first successful pro-
ductions.
He was then appointed as assistant to
Dave Thompson, assistant manager, and held
that office until he was engaged by Charles
Chaplin to represent him.
Mr. Kelly has been making an extensive
study of distribution not only in the United
States, but in foreign countries, and has
familiarized himself thoroughly with the
business, which prompted United Artists to
offer him the position of vice-president of
its organization.
It will be recalled that Mr. Kelly and Jo-
seph M. Schenck recently made an extensive
European trip to investigate foreign markets
and mediums of distribution.
Since his election to the vice-presidency he
has been elected treasurer of the United Ar-
tists, to cooperate with Hiram Abrams, in
the administration of the United Artists
Corporation.
^ * ^
Bader Gets Another Job
Gualtiero I. Fabbri, director-editor of La
Cinematografia Italiana ed Estera, one of
Italy's largest film trade papers, has appointed
David Bader its American representative.
Bader will carry on work for this Italian
periodical along the same lines as he has
been doing for The Cinema of England.
This is Bader's second foreign film trade
paper in this country, although it is under-
stood from reliable sources that several
South American and other European maga-
zines are dickering with him at the present
time. Not so long ago David Bader, who is
president of Ideas, opened another service to
handle his foreign trade papers. It is known
as the Foreign Film Trade Paper Bureau,
Inc.
'hey are made
by showmen for
showmen .
Four Companies Now at Work and Four
To Come on the Warner Brothers Lot
Page 20
Exhibitors Trade Review
Alyce Mills is going to play the lead in the screen adaptation
of Zona Gale's "Faint Perfume" which is being produced
by B. P. Schulberg. She is one of the latest Schulberg stars
whose beauty and talent have gained fame on the silver screen.
Romola — pardon us — Lil-
lian Gish — has just signed
a long-term contract with
Metro-Goldwyn, and will
produce box-office pictures
for vou under their banner.
Good-bye forever to
Evelyn Brent"s curly
locks. Her fans
voted that she have
her tresses bobbed
and Evelyn bowed
gracefully to the will
of her public. "Flash
Annie," her new
F.B.O. picture, will
show her sans long
hair for the first
time in her career.
Kiss Me Again is the title of the Warner
Brothers photoplay in which Ernst Lubit-
sch will direct Clara Bow. We ask you?
A Family Party given by Joe Schenck to Hiram Abrams, President of United Art-
ists. Do you recognize Natalie Talmadge, Bill Hart, Norma, Hiram Abrams,
Doug, Mrs. Talmadge, Buster Keaton, Mary, Mrs. Charlotte Pickford, Natacha
Rambova, Syd Chaplin, Rudy, Connie, John Considine, Lottie Pickford, Arthur
Kelly. Standing are: Allan Forrest, Dr. McFarland, Charlie Chaplin, Joe Schenck.
All Okeh for Leatrice Joy. She has se*-
cured her release from Famous and will
work at the Cecil DeMille Studios for
Producers Distributing Corporation. Here
she is discussing the first picture "Hell's
Highroad" with writer, Jeanie Macpherson.
May 2, 1925
Page 21
Dorothy Mackaill selected an appropriate
background of flowers when she posed for
this one between rushes of "The Making
of O'Malley," in which she is playing
opposite Milton Sills for First National.
"Chief" signs up with Paramount to play wi<-h Jack Holt in "The Light of Western
Stars." On "Chief's" left is Charlie Eyton, Paramount West Coast Manager, on his
right are standing Jack Holt and Victor Clarke, Jesse Lasky's assistant.
"Get Set," cried the starter to Charlie Paddock, "Doug," Loren Murchison and "Doug,
Jr.," as Paddock and Murchison started their world sprint tour in 'United Artists studio.
Rin-Tin-Tin Decides
upon the prize tele-
gram received at
Warner Brothers'
new broadcasting
station KFWB. Lee
Duncan, his owner,
Sam Warner and
Tom Turner aided
in making selection.
"Penny" Tunes In
on the radio with the
assistance of Barney
Lubin, manager of
Sawyer-Lubin Pro-
ductions who recent-
ly released Barbara
La Marr's late ve-
hicle, "The Heart of
a Siren" through
the First National.
Page 22
Exhibitors Trade Review
Crowds Swirl as Marquise Appears Fitzmaurice Goes Jules
at Premiere of 'Madame Sans Gene' Verne One Better
Supporting Settings for the Pic-
ture a Credit to Management
of New York Rivoli
On April 17 the Rivoli Theatre, New York,
became the vortex of a seething whirlpool of
humanity that encircled the theatre seeking
entrance or blocking it in the hope of see-
ing Gloria Swanson in person, or on the
screen in her latest offering through Famous
Players, "Madame Sans Gene."
This premiere was an event in pft world
of celluloid, and the fact that He police
reserves were almost inadequate 0 handle
the crowds proved the universal '^terest in
the popular film star and her newly acquired
Marquis.
The entrance to the theatre wits flanked
by sentry boxes before which huge soldiers
in Napoleonic uniforms stood gu^rd. With-
in the ushers were daintily attired in period
costumes. The orchestra was augmented,
flowers were in evidence, and everything was
done to make a real gala occasion.
The Marquise herself occupied a box, and
many of the curious trooped down orches-
tra aisles to gaze up at her. During the
intermission she was introduced from the
stage by Jesse L. Lasky. It almost seemed
as though she had stage fright, or was gen-
uinely overcome by the stupendous reception
accorded her, for she merely bowed and
made as hurried an ex t as a school girl
elocutionist.
There were present the usual number of
motion picture celebrities, producers, writers,
critics and so on. The crowd outside the
theatre after the performance kept the police
busy. It looked for a time as though there
would be a real crush in which some one
might be hurt, but aside from some torn
gowns and trampled slippers no damage was
done.
Tickets for the opening were quoted at $5
a piece, but. the film was shown at the
Rivoli at regular prices during the week.
* * *
Universal's New Projection Room
Formally Opened
On April 21 Universal formally opened
its new projection room with a trade show-
ing of the Jewel picture, "Spook Ranch," in
which Hoot Gibson is starred. All the trade
papers and numerous other publications
were represented at the screening.
Every comfort has been installed. It has
roomy easy chairs, handsome appointments
and unusual lighting effects. Even a curtain
such as is found in the Broadway theatres
has been fitted up and dimmers and foot-
lights have been installed.
After the showing of the Hoot Gibson
picture, Paul Gulick, director of publicity,
conducted a tour through the executive offi-
ces, where the reviewers were introduced to
Carl Lammle, president of Universal Films.
Following the inspection, the party adjourned
to the Alps where luncheon was served.
% * *
on't be bull-dozed.
IfllllJ *nto tymcj
^ll'y your play dates.
Gloria Swanson in "Madame Sans Gene,"
n Famous Players-Lasky production.
First National Releases
Coming Along Fast
Eight New Films Will Soon Be
Placed on the Market
Photography is just finished, or within a .
few days of completion, on four new pic-
tures for First National release, with four
others in the cutting room.
The productions are : "The Desert Flow-
er," starring Colleen Moore, a First Na-
tional production ; "Soul-Fire," from Mar-
tin Brown's play, "Great Music," made by In-
spiration Pictures, starring Richard Barthel-
mess ; "The White Monkey," from John
Galsworthy's novel, made by Sawyer-Lubin,
starring Barbara LaMarr; "The Making of
O'Malley," from Gerald Beaumont's story,
made by First National, starring Milton Sills
The four productions in the cutting room
are: "Fine Clothes," John M. Stahl's pro-
duction for L. B. Mayer, made from the Mol-
nar comedy, "Fashions for Men," with Lewi-
Stone, Alma Rubens and Percy Marmont ;
"The Talker," made by Sam Rork from
Marion Fairfax's play, with Lewis Stone
and Anna Q. Nilsson ; "Just a Woman,"
from Eugene Walter's play, made by M. C.
Levee, with Conway Tearle, Claire Windsor
and Percy Marmont ; "The Marriage Whirl,"
made by Corinne Griffith Productions from
J. Hartley Manners' play, "The National An-
them," with Harrison Ford and Kenneth
Harlan.
J| j);
Exchanges Form Club
St. Louis, April 24. — Employes of the mo-
tion picture exchanges here have formed the
Film Exchange Employes Educational So-
ciety and have filed an application for in-
corporation with the St. Louis Circuit Court.
The officers will be Nathan Sunley, presi-
dent; John Caporal, secretary, and Lou s La-
vato, treasurer.
Predicts Pictures Will Be Shown
in Vehicles of Travel to Rest
the Weary Journeyers
Greater influence in everyday life is pre-
dicted by George Fitzmaurice, director, who
returned on the liner Paris, from France.
With pictures being shown aboard the
Paris-London airplanes, a la Jules Verne
and H. G. Wells, Mr. Fitzmaurice pre-
dicts that motion pictures will soon be in-
stalled in every subway train, elevated, bus
street car, tabt.'cab, trans-continental rail-
way train and railroad terminal throughout
the land.
"Plans are now on foot," says Mr. Fitz-
maurice, "for the installation of a simple
projection machine in these public convey-
ances, the basic idea being to entertain those
who travel.
"Some alarmists may foresee in this ex-
tension a new and serious menace. I be-
lieve the showing of pictures in public con-
veyances for short-riding distances will
stimulate the entertainment appetite by creat-
ing a new desire and so increase the atten-
dance at picture houses.
"I presume producers will protect them-
selves by only permitting films to be shown
in these conveyances which have had a two-
year circuit at the theatres. Scenics which
never grow old will make up most of the
program, together with news reels either
printed or pictorially displayed.
"All of the apparent physical obstacles of
daylight projection and screen have already
been overcome. Conveyances will not be
darkened. Entertaining films sandwiched in
between advertising should be a splendid re-
laxation.
"I even venture the future will see news-
dealers selling news-films in small cans every
morning on the street corner for the busi-
ness man to project in his office or the
housewife to show in her home."
Upon arrival in Hollywood, he will im-
mediately start work on "The Dark Angel,"
for Samuel Goldwyn. Vilma Banky, famous
European actress, will make her American
screen debut in this picture and will play
opposite Ronald Colman. First National
will release it.
* * *
Woody Touring Eastern
Key Cities in Campaign
In order to acquaint exhibitors with the
Assoc ated Exhibitors' 1925-26 program, J. S.
Woody, president, is now touring Eastern
exchange cities.
"The purpose of my first trip into the
field," explained Mr. Woody, "is to show the
key-city first-run exhibitors just what Asso-
ciated Exhibitors has to offer them. With
twenty-eight productions and four specials
of first calibre, screen stars of the h ghest
magnitude such as Conway Tearle, Lionel
Barrymore, Madge Kennedy, Anita Stewart,
Glenn Hunter, Tom Moore, Jack Dempsey,
Estelle Taylor, Monty Banks, Johnnie
Walker, Louise Glaum, Bert Lytell and Hope
Hampton, there is no reason that this pro-
duct should not play the first-run houses of
the country in its entire force."
The cities to be visited are Washington,
Baltimore, Philadelphia, Cleveland, Chicago,
Cincinnati, Pittsburgh, Boston and Buffalo.
May 2, 1925
Page 23
Equipment Manufacturers and Supply
Dealers to H old Milwaukee Show
Convention of Motion Picture Equipment Dealers and Manufacturers
Will Be Held Immediately After M. P. T. O. A. Session
T HE Milwaukee Auditorium will be the
scene of the 1925 convention of the
Association of Motion Picture Equip-
ment Dealers of America, as well as the
meeting of the Motion Picture Theatre
Owners of America and The Independent
Porducers and Distributors Association.
_ Never before in the history of motion
pictures has there been gathered at one place
so many powerful departments of the in-
dustry, and never before has the time been
so ripe with opportunity for constructive
sessions as now.
3,000 IN ATTENDANCE
Each of these three above mentioned or-
ganizations are assured that their followers
will be out in larger numbers than ever be-
fore. According to reports from the vari-
ous headquarters, the M. P. T. O. A., will
have over 3,000 exhibitors in attendance,
and between 300 and 400 dealers and manu-
facturers will attend their own matters.
A great program has been laid out by the
manufacturers' faction for their show to
which the visiting exhibitors, and none
other will be invited to attend. Over sixty of
the manufacturers and supply dealers will be
actively engaged in' displaying their wares.
These indications point to the biggest show
that was ever staged for his field.
FIRST CO-OP DISPLAY
This display is the first of its kind that
was ever held in conjunction with the the-
atre owners organization. Last year, a similar
show was put on in Cleveland, and though
successful as successes come and go, was
missing the fullest support that should have
been afforded to such an important event.
Because of the better arrangements this
year, it is deemed possible that the very im-
The Story in a Nutshell
From May 12 to May 17 inclusive, at
the Milwaukee Auditorium, Milwau-
kee Wis., the following organizations
will convene for exhibition and ex-
ecutive session : —
sf: sjs
1. — Association of Motion Picture
Equipment Dealers of America and
Manufacturers Division.
2. — Motion Picture Theatre Owners of
America.
3. — Association of Independent Pro-
ducers and Distributors.
The feature of the convention, in so far
as the Equipment Association is con-
cerned is to be the show that will
present the displays of more than
sixty active and recognized dealers
and supply houses of the country.
Sam Lears, President of Manufacturers
Division, Association of Motion Picture
Equipment Dealers of America, Inc. Mr.
Lears is associated with the Arlington
Seating Co., of Arlington Heights, Illinois.
portant matter of disposition of obsolete
equipment will be taken up and settled once
and for always to the mutual satisfaction and
benefit of all the parties concerned.
TO DISCUSS MATTER OF OBSOLETE
EQUIPMENT
This matter of old equipment has been one
of the stumbling blocks in the way of many
an enterprising theatre who knew the value
of newer and better equipment placed on the
market, and yet could not see his way clear
because of the money he had tied up in his
regular old machines. It is certain to be
suggested that some fifty-fifty arrangement
be made between the supply dealers and the
manufacturers to take this load off the
shoulders of the exhibitors. This step will be
sure to help out the entire industry, and will
liven up the buying of equipment through-
out the entire country.
WILL FOSTER GOOD-WILL
It is certain also that this meeting of the
exhibitors and the equipment manufacturers
will tend to increase the good will between
them, and so foster an even greater spirit
of cooperation than has existed heretofore
when their various conventions were run as
more or less "private affairs."
On the evening of the third day of the
show, the collected equipment dealers will
hold their annual banquet. And in the spirit
of good-fellowship regarding the good food
expect to get, the dealers have arranged to
serve regular luncheons and dinners in the
basement of the Milwaukee Auditorium dur-
ing the five days of the convention. These
arrangements, as well as the various details
of entertainment and such were in the charge
of a committee headed by Sam Lears, and
comprised of Dutton, Pearlman, Stallings,
Benson, McAuley and Langford.
TO HOLD ELECTIONS
During the convention, the program also
calls for an executive meeting at which time
the association will elect its new officers for
the coming yr;ar to assume their posts in
July.
The Milwauj _e Auditorium deserves a few
words of exp '^.nation. It is unique among
the buildings in America that have been
given over to similar purposes, since it is
the only one of its kind that contains eight
complete and distinctly separate meeting halls
under the one roof. It is centrally placed in
the heart of Milwaukee, and all transit fa-
cilities of the city are pointed towards it.
In its entirety, the Milwaukee Auditorium
can safely seat about 12,400 people the main
section, or Main Arena as it is called, bear-
ing the bulk of these with its capacity for
8,000 alone.
FOUR HALLS OCCUPIED
Four halls will be occupied by the con-
vention of the Association of Motion Pic-
ture Equipment Dealers of America, Inc.
An exposition of the latest in motion pic-
ture equipment will be set forth in Kilburn,
Juneau and Walker halls, all on the first
floor. On the second floor is Englemann
Hall which will be used for business pur-
poses.
Joe Hornstein, Vice-President of the Mo-
tion Picture Equipment Dealers of Amer-
ica who is connected with Howell's Cine
Equipment Company, of New York.
Page 24 Exhibitors Trade Review
Sales News and Personalities of the Week
F. B. O. Division Managers To
Meet in New York April 26-30
Harry M. Berman, general sales manager
of Film Booking Offices, announces that a
meeting of the division managers of the
company will be held at the Hotel Astor,
New York, on April 26th, 27th, 28th, 29th
and 30th, for the discussion of sales and
advertising policies covering F. B. O.'s huge
fall and winter program.
The division managers who will attend are
Charles Rosenzweig, manager of F. B. O.'s
New York exchange ; E. J. Smith, of Buf-
falo ; C. E. Penrod, of Indianapolis ; M. P.
Weisf eldt, of Minneapolis ; Cleve Adams, of
Chicago ; A. A. Schmidt, of Los Angeles,
and P. C. Taylor, of Toronto, Canada.
Mr. Berman will preside at the five-day
meeting. Among the F. B. O. executives
and officials who will attend the meeting are :
Colvin W. Brown, of the executive com-
mittee ; Nat G. Rothstein, director of adver-
tising, publicity and exploitation ; John
Brownnell, East Coast scenario editor ; Lee
Marcus, assistant to Mr. Berman; Al Boas-
berg and Carl Goe, of the sal ^ production
department, and Harry Osborriry assistant ad-
vertising manager.
This meeting will act as a forerunner of
the sales meeting to be held in Chicago about
May 1st, at which all branch >'uanagers will
be present.
ST. LOUIS
Milton Goldbaum, of the local F. B. O.
staff, has won the office's "Gold Rush" prize
for the second consecutive month. He landed
the $35 in gold for both February and
March and he is also leading the pack for
the April prize.
He travels Southern Illinois. Goldbaum's a
close student of bird life, his favorite fea-
thered creature being the Eagle shown on .
$10 gold pieces.
In the local office's weekly contests prior
to the opening of the "Gold Rush" drive he
carried off the $10 gold piece for 15 of the
18 weeks the contests ran.
* * *
Joe Smith of the Universal poster de-
partment came down from Chicago to give
the local poster department boys a few
pointers on how to better the service for
exhibitors. He's a wiz. Lou Hess doesn't
overlook any bets in bettering exchange facil-
ities.
* * *
Tommy Tobin formerly with Metro-Gold-
wyn, Pathe and Columbia Pictures Corpora-
tion, has joined the Universal sales organi-
zation, taking over his old territory in South-
ern Illinois. Jimmy Shea, who has been hit-
ting the tall and uncut, there will concentrate
in the future on the key cities and circuits.
* * *
Charley Werner, local manager for Metro-
Goldwyn, accompanied by J. E. Flint, divi-
sional manager, left Saturday, April 18, for
New York to attend the company's sales con-
vention.
* * *
G. E. McKean, manager for Fox here, and
his son, Claude, will go to New York Fri-
day, April 24, to be present when the Fox
Convention opens in the Big Village on
April 27.
S. J. Hankin, manager for Educational
Pictures, announced that he will open a Five
Weeks Sales Campaign on April 26th. He
No, this is not a family tintype, but (left to
right) Milt Simons, Wally Jackson and
Mike Fields of the Rayart sales and ex-
ecutive staff striking a nonchalant pose
at the solicitation of the photographer.
hopes to set new records for sales during
that period.
* * *
Tom McKean, manager for F. B. O., has
purchased a beautiful Durant Sedan and is
using it to make the key cities of this terri-
tory.
Visitors of the week included : Ralph Vass,
Memphis, Mo. ; J. D. Davis, Haiti, Mo. ;
Tom Reed, Duquoin, 111. ; James Riley, Prin-
cess, Alton, 111. ; A. L. Critchlow, Grand,
Alton ; Louis Maroni, Marien, 111. ; Charley
Goodnight, DeSoto, Mo. ; Jimmy Clayton,
West Frankfort, 111.
* * *
Chase Forms Company
Chase Pictures Corporation is the name of
a new selling company handling independent
product in upper New York formed by Mau-
rice A. Chase.
Mr. Chase will open his selling campaign
with twelve feature productions.
* * *
A. Victor Smith, of Vitagraph, is recover-
ing from an appendicitis operation. Three
weeks ago he was stricken with appendicitis
and the next day underwent an operation
at the Flatbush Sanitarium, in Cortelyou
Road, Brooklyn.
DENVER
H. Bradley Fish, Special Representative to
Vitagraph General Manager, John B. Rock,
has spent the last week in Denver saying
"hello" to his many friends in this territory.
Everyone is always glad to welcome Mr.
Fish, as the "enthusiasm and optimism which
he always displays is very contagious, and,
as a result, his visit has everyone pepped up
and on their toes once again.
* * *
H. A. Dunklee, salesman for the _ local
Vitagraph Branch, was recently hurt in an
automobile accident. Dunklee and another
salesman were touring through Wyoming
when they struck a pile of sand and turned
the car over.
It was a closed car and Durklee suffered
several bad cuts and bruises. However, he
refused to give up and kept right on calling
on the exhibitors, even though he did have
to limp around for abouv a week. The cuts
are all healed now and we hope that such
a thing will never happen again, now that
Dunklee is driving his own car.
* * *
Chas. R. Gilmour, manager of the local
Vitagraph Branch, is back at his desk after
an absence of three weeks on the road. Mr.
Gilmour found business conditions for Vita-
graph unusually good and turned in a con-
siderable amount of business during his trip.
Just now he is working day and night look-
ing at pictures and catching up on his de-
layed correspondence, as well as trying to
shoot an occasional game of golf once in
awhile.
KANSAS CITY
The Kansas City Vitagraph office moved
last week from the third floor of the David-
son Building to the heart of the Kansas
City Film Row.
OKLAHOMA CITY
J. N. Byrd, Branch Manager of Vitagraph
at Oklahoma City, has just returned from
a protracted but highly successful sales trip
into the Texas Panhandle and vicinity, going
as far as Amarillo, Texas, but was forced
to return to Oklahoma City on account of
a sudden and very painful infection below
the ear. Immediately upon his return he
underwent an operation, and is now up and
about. Neither the long trip nor the in-
fected ear was enough to down him, but
he's now going about with a large bandage
in that locality.
* # *
Mr. Dan Myers, for a long time Vita-
graph's Eastern, Oklahoma and Arkansas
representative, is now in his second week
for Vitagraph in the Southwestern territory.
* * *
E. R. Slocum ("Red" Slocum) — for three
years a Vitagraph salesman, resigned his
position on April 18th. Up to this writing
no successor has been appointed by Manager
Byrd.
LOS ANGELES
Whitney Young, salesman for the outside
territory for the Los Angeles office dis-
covered a small fishing village named Avila.
He made inquiries regarding the exhibitor.
He found that he was the lighthouse keeper
at Port San Luis.
It was necessary to take a hike of four
miles over a mountain trail or take a two
mile ride in an open skiff on the ocean. Mr.
Young thought he would rather row than
walk. He had barely started when a severe
storm came up and it was with great dif-
ficulty that he made shore.
Not to be outdone by a little thing like a
storm, the next day he decided to make the
land trip and hiked eight miles to see the
exhibitor.
HOUSTON, TEX.
Mr. Jack Petit, formerly with Metro-Gold-
wyn in this territory, is now connected in
the same capacity with the Specialty Film
Co.
* * *
We had all been wondering why Bob
Bower, Pathe salesman, has been hiding
away. But the secret is out. Bob takes the
Shrine this week. *
Max Brock, who for some time had been
associated with the Specialty Film Company
in this territory, has left the organization to
enter the advertising field in Oklahoma.
May 2, 1925
Page 25
PRODUCTION HIGHLIGHTS
IN THE CAST for "Bobbed Hair"
which Alan Crosland will direct for
Warner Brothers, are Marie Prevost and
Xenneth Harlan, and Louise Fazenda,
Francis J. McDonald, Tom Ricketts, Pat
Hartigan and Emil Fitzroy. Louis Mile-
stone made the adaptation.
* * *
JAMES FLOOD has selected John
Harron, June Marlowe, Edward Piel,
Gayne Whitman, George Kuwa, Wilfred
Lucas, Gertrude Astor, Elinor Fair and
Don Alvarado for the cast supporting
Irene Rich and Huntley Gordon in "The
Wife Who Wasn't Wanted." Bess Mere-
dith wrote the continuity.
* * *
AGNES AYRES may make her next for
Producers Distributing Corporation in
New York. She recently finished "The
Awful Truth" at the Peninsula studios at
San Mateo. Paul Powell directed.
* * *
FRANCES MARION has completed
the continuity for "Stella Dallas," by Mrs.
Alice Higgins Prouty. Henry King, who
will direct this ten-reel road-show pro-
duction for Samuel Goldwyn, is selecting
the cast. It will be released this Fall.
RONALD COLMAN and Vilma Banky
will appear in "The Dark Angel," which
George Fitzmaurice will make for Samuel
Goldwyn.
* * *
"PARTNERS AGAIN," another Sam-
uel Goldwyn "Potash and Perlmutter"
film, will be begun shortly.
* * *
ROBERT AMES recently came to Los
Angeles to star on the stage in "Kelly's
Vacation" and is completing an engage-
ment in "The Dark Angel" before start-
ing screen work under Cecil De Mille's
auspices.
* * *
"BOBBED HAIR" is a story by twen-
ty popular fiction writers that ran serially
in Collier's Weekly recently. It is a light
breezy yarn that tells the escapades of a
young lady who chooses her husband by
the decision of to bob or not to bob. Its
scenario is being completed for Warner
Brothers.
* * *
DARRYL FRANCIS ZANNUCK, hav-
ing just completed the script for "The
Limited Mail" that is to star Monte Blue
with George Hill directing for Warner
Bros., has been assigned to write the next
story for Rin-Tin-Tin. It is to be an
original with the title "The Silence of the
Desert" as the working theme.
* * *
BAYARD VEILLER'S play "The Chat-
terbox" has been selected for Evelyn
Brent's next starring vehicle, according to
an announcement by B. P. Fineman, gen-
eral manager of the F. B. O. Studios. Miss
Brent has just completed "Alias Mary
Flynn" by Edward Montagne and Fred
Myton.
■ 0 j V-> * * *
LILLIAN RICH and members of the
Stereoscopic Productions company filming
"The Ship of Souls," Emerson Hough's
last story, have returned from Truckee
where exterior scenes of this mammoth
Hudson Bay epic were filmed.
* * *
"CLASSIFIED," an Edna Ferber story,
will follow "The Marriage Whirl" based
on J. Hartley Manner's play, "The Na-
tional Anthem" for Corinne Griffith. The
Marriage Whirl" is near completion.
Director William Beaudine telling
"Cameo," dog comedienne and her family,
how to be funny in "How Baxter Butted
In," a forthcoming Warner Brothers clas-
sic. Mat Moore seems to he interested.
MONTY BANK'S company has shifted
to San Diego where concluding water
scenes in his "Keep Smiling," will be shot.
Albert Austin and Gilbert W. Pratter are
co-directing the production. Anne Corn-
wall, Robert Edeson, David Torrence and
Stanhope Wheatcraft are in the cast.
* * *
RALPH SPENCE is editing and titling
"American Pluck," George Walsh's first
for Chadwick Pictures Corporation at the
coast! Scott Dunlap will direct Walsh in
his next production.
* * *
ELMER CLIFTON has been signed by
Inspiration Pictures, Inc., to direct the fu-
ture productions starring Richard Barthel-
mess, for First National release. "Shore
Leave," work upon which was begun last
week, will mark the eighth production
John S. Robertson has directed.
* * *
EARL HUDSON, head of First Nation-
al's Eastern production units, will send a
company to the logging region of Maine
for Milton Sills' next picture, "The Come-
Back," which will go into production as
soon as "The Making of O'Malley," Sills'
first starring vehicle, is completed.
* * *
JAMES ASHMORE CREELMAN,
continuity writer, has been engaged by
Cecil B. De Mille and is now at work on,
the screen treatment of William J. Locke's
story "The Coming of Amos," which will
be Rod La Rocqne's first starring vehicle
through Producers Distributing Corpora-
tion.
* * *
THE COMPLETE CAST for Hunt
Stromberg's special, "Off the Highway,"
through Producers Distributing Corpora-
tion, has now been assembled, and work
on the production is progressing at the
Hollywood Studios under the direction oi
Tom Forman. Marguerite De La Mott
heads the cast, which includes William V.
Mbng, John Bowers, Charles Gerard, Gino
Corrado, Buddy Post, Joseph Swickard and
"Smoke" Turner.
HARRY GARSON is cutting "Speed
Wild," the first of the F. B. O. series star-
ring Maurice ("Lefty") Flynn. It's a com-
edy drama. "High and Handsome" will
follow shortly.
* '# Hi
B. P. FINEMAN, F. B. O. production
chief, is in Hollywood casting for "Flash
Annie," an Evelyn Brent melodrama. It
is based on "The Chatterbox" by Bayard
Veiller. Ralph Ince will direct.
* * *
"THE FIGHTING DEMON," featur-
ing Richard Talmadge, has been complet-
ed for F. B. O. by Arthur Rosson, director.
"Twenty Years After," based on Dr. Sam-
uel Johnson's story, "The History of Ras-
selas, Prince of Abyssinia," will be his
next.
* * *
YAKIMA CANUTT has chosen "King
of the Rodeo" as title for his fourth West-
ern just finished by Ben Wilson for F.
B. O.
)fc ^; ^
F. B. O. is casting for "Sir Peigan
Passes," an original story by William C.
Tuttle, for Fred Thomson. Marion Jack-
son wrote the continuity.
* * *
SHOOTI a OF "The Last Edition"
will start soc i at the F. B. O. West Coast
lot. Emory Johnson and his mother,
Emilie Johnson, are at work on the melo-
drama.
* * *
UPON COMPLETION of "The White
Monkey" for Sawyer-Lubin at their Fort
Lee Studio, Barbara LaMarr gave a party
to the mechanics in appreciation of their
aid. She was in turn presented with a
silver loving cup.
SIDNEY FRANKLIN is shooting Jos-
eph M. Schenck's new Constance Tal-
madge picture for First National release,
"The Twin Sister." Ronald Colman is Con-
nie's leading man.
* * *
GEORGE FAWCETT is playing simul-
taneously at Universal City in "The Home
Maker," directed by King Baggot, with
Alice Joyce and Clive Brook, and "Pea-
cock Feathers," starring Jacqueline Logan
and Cullen Landis.
* * *
E. M. ASHER, of Corrine Griffith Pro-
ductions, Inc., signed Jack Mulhall as lead-
ing man for Miss Griffith in her next First
National picture, "Classified." Production
will start April 27, under the direction of
Al Santell. Charles Murray has an import-
ant part.
* * *
EULALIE JENSEN has been cast for
a stellar role in J. Stuart' Blackton's pro-
duction of A. S. M. Hutchinson's novel,
"The Happy Warrior," now being filmed
for Vitagraph. Upon the conclusion of
her work in this feature Miss Jensen will
move over to the Lasky studio where she
is scheduled to play an important part in
a forthcoming Paramount picture.
TOWNSEND MARTIN has completed
the adaptation of "California — or Bust,"
an original story by Byron Morgan, writer
of many photoplays in which speed is the
principal ingredient. Frank Tuttle will be-
gin actual filming of the picture within
a few days. Richard Dix will star, with
Esther Ralston in the leading feminine
role.
Page 26
»
Exhibitors Trade Review
H. C. WITWER
(America's Most Famous Humorist)
SAYS:
"If Will Rogers can write ads for
Bull Durham, I can write ads for
The Noiseless Drama
My Countt /men :
My spies tell me that Will Rogers has been seduced into composing ads for Bull Durham.
I know Bull personally — and there's a fellow which has stood for many a roll.
I don't know whether or not Will has ever been rolled but he's been on Broadway so long, I
wouldn't be astonished to hear that he had been.
The boys on "Take-'Em Avenue" know no brother!
Well, if Will Rogers can write ads for non-chewing tobacco, there's no law to prevent me from
writing ads for the noiseless drama, particularly for one that I had something to do with in a small
way. That is, I wrote it.
This exhibition of strength and skill is entitled "THE PACEMAKERS" and is being broadcast
by F. B. O. in 12 chapters of youth, beauty, drama, laughs and adventure.
You may remember that F. B. O. filmed and released my "FIGHTING BLOOD" and "TELE-
PHONE GIRL" stories, incidentally making George O'Hara, Alberta Vaughn, Kit Guard and Al
Cooke four box-office aces.
Well, in "THE PACEMAKERS," I sat up nights trying to assemble something new, thrilling and
funny. George, Alberta, Kit and Al worked nights before the Camera with the same idea in mind and
F. B. O. gave us carte blanche (Russian for "No Limit!") on anything and everything for production.
The result is the best job any of us have turned out yet and I don't mean maybe!
"THE PACEMAKERS" has the thrill of "Fighting Blood," the kick of "The Telephone Girl"
and the laughs of "The Go-Getters" all combined in each episode and spiced with its own ingredients.
We all put everything we had in it, and then someone thought of something else. "Fighting
Blood," "The Telephone Girl" and "The Go-Getters" were remarkably successful experiments — "The
Pacemakers" is the result of those experiments andwe're all willing to stand or fall on YOUR verdict
on 'em.
If you liked the others, you'll go wild over "THE PACEMAKERS." Get a load of these babies
before they're all gone!
(Note) You Can Get
"THE PACEMAKERS"
Only Thru
FILM BOOKING OFFICES
34 Exchanges in 34 Cities
Thematic music cue sheets available on all our features
May 2, 1925
Page 27
News of Exhibitor Activities
F. P. Increases
Canadian Holdings
(Special Dispatch to the Exhibitors Trade Review)
Ottawa, Ont., April 24. — Further expansion
of the Famous Players Canadian Corpora-
tion, Toronto, is seen in the acquisition of
various moving picture houses in the smaller
cities of Western Ontario formerly operated
by Theatrical Enterprises, Ltd. These are
the houses at Chatham, Woodstock and St.
Catharines, Ont.
With the consummation of this transfer,
under the direction of N. L. Nathanson,
managing director of Famous Players, the
Theatrical Enterprises, Limited, joins the
growing list of theatre companies and syndi-
cates that have passed out of the picture
since Famous Players decided to expand here.
Mr. Nathanson has also acquired the only
legitimate theatre in Fort William, Ont.
This is taken by exhibitors here to indicate
Famous Players is in the market for any
type of theatre proposition. At Fort Wil-
liam, it is said, road shows are finding it
difficult to meet the terms at the legitimate
house in Fort William for playing dates.
The securing of these theatres followed
closely the announcement that Famous Play-
ers was gaining control of the half-dozen
theatres in Eastern Canada formerly operated
by Trans-Canada Theatres, Ltd. The latter
company will shortly be released from liqui-
dation, it is stated at company headquarters
at Montreal. The Trans-Canada Theatres at
London, Ont , and Kingston, Ont., both named
the Grand, have already been taken over by
Famous.
Mr. Nathanson has also organized a new
subsidiary company at Toronto for Famous
Players, to be known as Trans-Canada Book-
ings, Ltd., to take care of English releases
and other attractions. This is virtually the
successor of the now defunct Trans-Canada
Theatres, in which $2,000,000 were sunk.
Among the principal shareholders of the de-
funct company were Sir John Martin-Har-
vey and Percy Hutchinson, of London, Eng-
land.
It is asserted Mr. Nathanson has failed to
dissuade the Keith interests from taking
over the former Loew house here, and to
close the Lyric Theatre in Hamilton, Ont.
♦ % ^
Film Men to Hear Pastor
(Special Dispatch to the Exhibitors Trade Review)
Kansas City, Mo., April 24. — "If I can't
fill my church without trying to close
the theatres on Sunday, then I'll take
my hat off to the theatres as being the
better attraction."
This is the favorite quotation of the Rev.
Burris A. Jenkins, pastor of the First Chris-
tian Church, who for years has been oppos-
ing blue laws.
In appreciation of his espousal of their
cause, exhibitors and exchange men will
meet at the Apollo Theatre Sunday and then
attend the church in a body. The pastor
will deliver a sermon on the film industry.
The plan was conceived by A. H Cole, of
Famous Players, under direction of the
Hays organization.
New Texas Company
Palestine, Texas, April 24. — A charter was
granted the Adams Theatre Company here
authorizing the erection of a new theatre in
Palestine. Capital stock totals $3,400.
Exhibitors to Erect
Exchange Building
(Special Dispatch to Exhibitors Trade Review)
j^lbany, April 24. — Following close
upon the announcement a New
York group would erect a fireproof
building here as quarters for film ex-
changes, W . W - Farley, owner of sev-
eral theatres, reported another company
in which he is interested ivou'.d at once
erect a seven-story building near the
business center to house exchanges.
Work will begin at once. The build-
ing will have a 75-foot frontage on
Chapel Street and a depth of 140 feet.
Whether or not the other building will
now be built is not known.
Corning, N. Y., Joins
"Blue Law" Towns
(Special Dispatch to the Exhibitors Trade Review)
Corning, N. Y., April 24. — In the Com-
mon Council here Alderman Frank White is
leading the fight on Sunday film presenta-
tion. After quoting "Love's Whirlpool,"
"The Perfect Flapper," "Single Wives," as
typical titles at Sunday shows, and declar-
ing the theatres were operated by out-of-
town concerns which seem to specialize in
questionable pictures for Sunday use, he de-
manded they be shut tight on the Sabbath.
A resolution was passed by a vote of 8
to 4 It was referred to the ordinance com-
mittee and the city attorney to draft an or-
dinance prohibiting Sunday motion pictures.
Must Pay for All Film Stolen
(Special Dispatch to the Exhibitors Trade Review i
Albany, N. Y., April 24. — As a direct out-
come of film thefts in Albany, Schenectady
and Cohoes, N. Y., which have assumed
such proportions in the past weeks that sev-
eral of the exchanges have agreed to meet
the expense of employing detectives, the
Albany Film Board of Trade has now is-
sued a ruling to the effect that exhibitors
will be held responsible for films stolen
while in their possession.
Film stolen probably totals thousands of
dollars in value. While boys were at first
blamed for the loss of the film, there have
been indications that the work may be that
of a "bootleg" film ring.
St. Louis House
to Orpheum Group
St. Louis, April 24. — Announcement of the
leasing of the new St. Louis Theatre, Grand
boulevard at Morgan street, to the Orpheum
Circuit, has been made by David Sommers,
president of the Metropolitan Theatres Cor-
poration, owners. The theatre is nearing
completion.
The new house will be ready for its grand
opening about September 1. Originally it
was planned to dedicate it June 1, but the
work was delayed.
The Orpheum plans to play first run pic-
tures and Junior Orpheum vaudeville in this
house. The theatre repiesents an investment
of about $2,000,000 and will seat approxi-
mately 4,000.
* * *
St. Louis Jottings
St. Louis, April 24.— J. W. Miller of the
Madison Theatre, Madison, 111., is seriously
ill.
O. H. Giese, owner of the Wildey Theatre,
is a candidate for mayor of Edwardsville,
111.
The Packwooil Theatre, Wyaconda, Mo.,
has been sold to J. C. Bowman.
* * *
Lyric Theatre, Center, Mo., has been sold
by L. J. Gardner to R. D. Gardner.
The following theatres have been reported
closed :
Carrier Mills, 111., Nox Theatre.
Eugene, Mo., Star Theatre.
Menfro, Mo., Seibol Theatre.
Harrisburg, 111., School House Theatre,
temporarily.
Marceline, Mo., Cater Theatre, Sam Minich,
owner.
Cambria, 111., American Theatre, C. C.
Jones, will close to see if conditions im-
prove.
Houston, Mo., Lyric Theatre.
Glen Carbon, 111., forced to give up thea-
tre after April 25.
Ullin, 111., Amusu Theatre.
* ♦ +
New Haven, Mo., New Haven Theatre has
been sold.
Page 28
Exhibitors Trade Review
West Coast Theatres Unite 122 Houses
In Two Circuits With Bowles in Charge
ORGANIST AVERTS
STAMPEDE IN FIRE;
FELLED BY SMOKE
(Special Dispatch to Exhibitors Trade Review)
J?rie, Pa., April 24.— Remaining at his
post until he was overcome by
smoke, Percy Le Fleur, organist at
the Colonial Theatre, the largest pic-
ture house here, played the organ and
staved off a stampede which was
started when the stage burst into
flames.
The fire started from crossed wires
beneath the stage near the organ me-
chanism.
The house was crowded to capac-
ity with women and children. There
was a mad rush for the exits. Sev-
eral women and children fainted. It
was not until Le Fleur resumed play-
ing that the crowd was calmed by
police and attendants. When the last
person was out Le Fleur toppled from
his seat, overcome by smoke.
The firemen after a hard battle of
forty-five minutes checked the flames.
The theatre, which sustained a heavy
loss by fire in 1919, suffered $150,000
damage. The $20,000 organ was de-
stroyed.
Kansas City Women Assail
Censorship
{Special Dispatch to the Exhibitors Trade Review)
Kansas City, Mo., April 24. — Film cen-
sorship is flayed in the Citizens' League Bul-
letin, issued by the Citizens' League here.
In an article Mrs. E. C. Walton, chairman
of the motion picture committee of the
Women's City Club of Kansas City, declares :
"Are the pictures getting better? A
growing number of people believe they
are and that they stand out with re»
markable improvement, when we com-
pare them to the novel, the stage play of
today or to the magazines. The general
run of pictures is on an increasingly
higher level. We still have bad pictures.
"We have never believed in political
censorship, because the main qualifica-
tions for this post, at best, seem to be
some viseful pre-election service, which
really has little to do with judging pic-
tures. Besides, how can three, or even
five people select with accuracy and in-
telligence what is best for the entire
population of a great state?
"We have received splendid coopera-
tion from the motion picture men of
Kansas City in our work for better
pictures."
# # #
Partners in Conflict
Albany, N. Y., April 24.— W. W. Farley,
principal owner of Farash Theatres, operat-
ing three show houses in Schenectady, has
made an offer of $75,000 to William Shirley,
general manager of the company, for his
quarter interest in the concern. Mr. Shir-
ley countered with an offer to Mr. Farley
of $150,000 for his half interest in the corn-
Albany, N. Y., April 24.— Mr. and Mrs.
William Shirley, of Schenectady, N. Y., re-
cently observed their thirteenth wedding an-
niversary with a party that was given in
the huge lobby of the State Theatre, fol-
lowing the evening show. One of the fea-
tures was a second ceremony performed by
Mayor William Campbell.
Arthur M. Bowles, who was chosen by
the West Coast Theatres as general man-
ager for their newly combined circuits.
To Open Dark House
St. Louis, April 24.— Joseph Oppenheimer,
lessee and manager of the Garrick Theatre,
a burlesque house, has leased the old Hip-
podrome Theatre, Sixth Street near Market
Street, for use next season. He plans to
open the house in August. It will play Mu-
tual Circuit burlesque now playing at the
Garrick.
The Hippodrome has been dark for many
years.
* * *
LEASE TEXAS HOUSE
Humble, Texas, April 24.— E. N. Collins
has leased the New Age Theatre.
* * *
A. C. STALCUP TO BUILD
Eastland, Texas, April 24.— It is reported
that A. C. Stalcup will erect a theatre here
soon.
* * *
400-SEATER FOR HOUSTON
Houston, Texas, April 24.— John D. Pol-
manakos and P. C. Crown will build a new
theatre here soon. It will cost about $15,-
000 and will seat 400.
* * *
BUILDING $160,000 HOUSE
Houston, Texas, April 24.— Robb and Row-
ley have let a contract for a new theatre to
be built here with 1,400 seating capacity
and costing $160,000.
* * *
NEW HOUSTON THEATRE
Houston, Texas, April 24.— The Will
Horowitz Theatre was opened here. It is
named The Texan. It is fireproof and up
to date.
* * *
CLOSING LAW PASSED
Miami, Okla., April 24.— No more Sun-
day shows was the verdict of the vote taken
here recently. The closing was fostered by
Ministerial Alliance.
San Fransisco, April 24. — Under the action
of the board of directors of the West Coast
Theatres, Inc., the two districts of its cir-
cuit of 122 theatres will be welded into one
chain. Arthur M. Bowles was chosen gen-
eral manager of the entire circuit.
The West Coast chain has always been
known as a Northern and Southern division,
the latter taking in those houses from San
Diego up to and including Bakersfield, with
Harry C. Arthur, Jr., in charge, and the
former having its southern end with the
three theatres in Fresno and extending
northward to San Francisco and Sacramento
with Bowles as divisional general manager.
The new arrangement put in effect by the
board of directors places Bowles in abso-
lute charge of the greatest intra-state cir-
cuit of theatres in the world. Arthur leaves
California to accept a position with a newly
organized financing company in the East.
Bowles, born in Livermore, Calif., is thirty-
four and has had a meteoric career in film
circles. He had his first experience as a
theatre manager and from this drifted into
the field of film salesmen and later became
an exchange manager.
Turner and Dahnken, who at that time
controlled the exhibitor situation in San
Francisco and contiguous territory, placed
Bowles in charge of the Tivoli Theatre in
San Francisco and later elevated him to
general manager of their circuit.
In 1923 when West Coast Theatres, Inc.,
bought out the Turner and Dahnken houses
Bowles, to the great surprise of film row,
was held in a like capacity with the south-
ern company. Later the West Coast people
took over Loew's Warfield theatre in San
Francisco, a notorious loser. Bowles, placed
in direct charge of this house, turned it into
one of the biggest money makers and artis-
tically successful theatres of the big circuit.
With the success of this house came the
steady advancement of the other nineteen
theatres of his division.
Bowles first introduced the Fanchon and
Marco "ideas" in stage presentation on the
Pacific Coast and today the stage efforts of
these producers are rated on a par with
anything that is being done among the east-
ern motion picture theatres.
With youth and ambition and the confi-
dence that comes with the combination of
these attributes Bowles has had the courage
to inaugurate innovations in the presentation
of motion pictures and his work has been
crowned with unequaled success.
It is probably his business sagacity, his
foresight and his intimate knowledge of
theatrical coditions that have brought his ad-
vancement and with a still larger field, such
as the new position offers, Bowles is ex-
pected to make even a greater success for
his company.
i|c $ $
Loew To Build in New Rochelle
Hardly had his new Mount Vernon theatre
been opened than Marcus Loew announced
that he had purchased property on Main
street, New Rochelle, for a new 3,000-seat
theatre. When completed it will represent
an investment of more than $1,000,000. There
is a Loew theatre in New Rochelle at the
present time. The new theatre will be used
as a base for theatre operations in West-
chester County, and will be equipped so that
any form of entertainment can be intro-
duced. Loew's newest Southern theatre, in
Birmingham, Ala., will be opened the latter
part of this month.
May 2, 1925
Page 29
mth THE INDEPENDENT DISTRIBUTORS
MILWAUKEE— AND INDEPENDENCE! Make one symbolic of the other! The time
for action has arrived. Strong concerted action. Through cooperation the Independent
element of this industry may definitely establish its freedom from the insidious interests
that are endeavoring to stifle it. This is the time to strike — and Milwaukee is the place. Make
every effort to be there in person. And if this be impossible see to it that you are repre-
sented— that your voice may be heard. Make this convention go down in the history of the
Independents as one where great things were accomplished — where real independence was
established once and forever.
if
Milwaukee New Battleground of Freedom
For Menaced Exhibitor, Johnston Asserts
Edith Thornton and Lou Tellegen in
"Fair Play," a William Steiner production.
Columbia Pictures Closes Big
Territory for 1925-26
Joe Brandt, President of Columbia Pic-
tures, announces that his company has closed
with the Standard Film Service Co. of
Cleveland for the entire production program
for 1925-26. This contract covers eighteen
pictures of which there are Six Columbias,
Six Perfections and Six Waldorfs.
The territory covered is included in the
States of Ohio, Kentucky, West Virginia,
Michigan and Western Pennsylvania. The
fact that this territory is fifteen per cent of
the entire country makes it a very important
one to close satisfactorily. The deal was
consummated by Mr. Brandt after a week
with the Standard officials in Cleveland and
is considered quite a feather in his cap.
This is the third consecutive year that this
same exchange has handled Columbia Pic-
tures product. The great success made with
last year's Columbia and Perfection series
made a great many exhibitor friends for this
live wire organization and the returns for
this year can safely be estimated to be far
beyond, those of other years.
The Standard Film Service Company is
making a leader of the Columbia program
and is getting out a special broadside along
the lines of the prospectus originally gotten
together by Joe Brandt. This firm maintains
branch offices in Cleveland, Cincinnati, Pitts-
burgh and Detroit. A special advertising
campaign is being laid.
By W. Ray Johnston,
President, Rayart Pictures Corporation.
The future of the independent theatre is
the question to be settled at Milwaukee,
the new battleground of freedom.
The independent producer and distributor
generally have been trying for years to warn
the exhibitor of what was coming. I know
for myself that I preached to the exhibitor
at every opportunity, the growing menace
that was confronting him and which today
has grown to such size that it strikes at his
very existence.
The last year, however, has brought a
very forceful demonstration of what is in
store for him if he does not immediately
wake up to the fact that the theatre owning-
producer-distributor, who is w.eekly adding
theatres and chains of them to his string,
will soon have him in his clutches if the
former doesn't act quickly.
I believe the exhibitor is beginning to
realize the seriousness of the situation and I
believe this is the one big thing that will be
threshed out at Milwaukee, and that some
definite action will be taken to combat it and
in my opinion there is only one way that it
can be done, and that is to cease entirely
booking pictures from producer-distributors
who run theatres.
It is a certainty that the independent does
not want to build the gigantic first-run
theatres that the national companies are
building, but they can get right at the heart
of the situation by striking them where it
will affect them most in their buying cam-
paign and, that is, through their pocket
books, for it is the money that the inde-
pendent theatre is paying every day and
every week to these big theatre grabbing
organizations that is being used to pay for
these new theatres. It is this same money
that you pay that is being turned right over
and being used to pay you for your theatre
after you have' weakened under the strain
of overpayment for product.
The independent companies have prepared
this year for the theatre-owners a constant
line-up of product so that with the beginning
of the fall season the independent theatre
does not need' to tie up for any of "the
"Bunkum 38" or 'he "Magnificent 46" but he
can carefully sjjj^- from the cream of the
independent ma^et a line-up of product
that will compete with any of those offered
by the national theatre-owning companies, at
least, in so far as returns at the box-office is
concerned.
It is a known fact and admitted by most
theatre owners of average sized theatres that
the profit made on the independent picture by
the exhibitor helps to pay the big prices that
he pays for nationally advertised product on
which he generally loses money or barely
breaks even and which he shows mainly to
take care of the supposed prestige that it
gives him because it is nationally advertised.
Another factor that deserves attention is
the fact that the third or fourth run house
generally shows a national program the early
part of the week and shows an independent
picture, such as a Western or stunt-action
film, the last two days. These last two days
bring in his profit for the week, as he buys
the film at a reasonable price. Two of the
biggest nationals are now reported planning
on making a line of product such as West-
erns to be sold at a price to compete with the
independent picture and thus secure that
additional business from the theatre-owner
of course, looking ahead to the eventual
elimination of the independent exchange in
this manner, and thus getting a further
throttlehold on the independent theatre.
I hope that the majority of independent
theatre-owners are as awake to the serious-
ness of the situation as are the independent
producers and distributors. The latter are
holding their first annual convention in Mil-
waukee two days preceding the theatre-
owners' convention in order that they may
formulate plans to assist the theatre-owner
in combating the monster that confronts him.
him.
I urge every independent theatre-owner to
attend the M. P. T. O. A. convention in
Milwaukee. It is a form of theatre insurance
that he should not overlook.
* * *
"Go Straight" is the new title for "When
a Woman Reaches Forty," which Frank
O'Connor is directing as his first production
under a new contract with B. P. Schulberg.
Page 30
Exhibitors Trade Review
The fascination of the fire fighting and the
romance of the "smoke eaters" is shown in
thrilling fashion in the Columbia Picture
entitled "Fighting the Flames." The lead-
ing parts are ably portrayed by William
Haines and Dorothy Devore
IS'
To the right, the hero "res-
cues" the heroine, who looks
things over through half-ppen-
ed eyes during the rescuing
process. Below, a thrill and a
laugh from two of the se-
quences in "Fighting the
Flames," a late C. B. C. release
"Fighting The Flames"
A Columbia Picture, Directed by Reeves Eason, Which Contains
Heart Interest, Thrills and Laughter
May 2, 1925
Page 31
First Coast Guard
Thriller Completed
Studio work was completed last week by
Schuyler E. Grey, on the first of a series of
eight five-reel dramatic productions, which
will have as their background the thrilling
incidents of the daily life of the U. S. Coast
Guard.
William Presley Burt, who directed the
production, which has been made under the
working title of "Always Ready," the motto
of the Coast Guard, is said to have done
some of the best work of his career in this
picture, which is brimful of thrilling scenes
of the Coast Guard encounters with the
various types of smugglers that infest the
Atlantic Coast.
Submarines, revenue cutters, destroyers,
and speed boats of all kinds are shown in
various phases of the action called for by
the story, which is an action thriller of de-
cidedly novel quality.
Melville Shyer assisted Mr. Burt in the
direction of the picture, while the camera
work was handled by Lawrence Williams, as-
sisted by Walter Strenge. The photography
is said to be exceptionally good, many marine
shots of unusual quality being shown in the
picture.
It will be distributed by one of the leading
independents.
First Woman Owner
of Dallas Exchange
Dallas, April 24.— Mrs. J.W.Bils-
borough has purchased the Midwest
Film Exchange here from P. R. Is-
ley. Mrs. Bilsborough is the first wo-
man owner of an exchange in the
country. C. M. Jagers is the manager.
Aywon President Reports
Active Sales on Coast
Mr. Nathan Hirsh, president of the Aywon
Film Corporation, 729 Seventh Avenue, has
just returned from a trip to the coast and re-
ports the following sales :
"The Virginia Outcast" to the Progress
Pictures of Atlanta for Texas, Oklahoma,
Arkansas, Georgia, Florida, Alabama, North
and South Carolina, Tennessee, Louisiana
and Mississippi.
"The Foreman of Bar Z," "The Stagecoach
Driver" and "The Adventures of Tom" to
franchise holder of B. P. Schulberg Produc-
the Enterprise Distributing Texas, Okla-
homa and Arkansas and "The Stagecoach
Driver" and "The Foreman of Bar Z" to the
Enterprise Production for eastern Missouri
and southern Illinois.
Fresh Material for Independent
Market Advised by Schulberg
The Independent market will continue to
receive screen material based on internation-
ally known books and plays, according to
B. P. Schulberg who with his partner, J. G.
Bachmann, has recently laid out his organ-
ization's plans for next season. These plans
provide for eighteen features, several of
which are based on literary properties car-
rying great advertising value because of the
popularity they have obtained in other
mediums.
"We will continue to give the independent
field as big stories as are available elsewhere,''
said Mr. Schulberg. "In purchasing our ma-
terial for 1925-26 we have pursued the same
policy we followed when we gave the inde-
pendent market 'The Virginian,' 'Maytime' —
and still more recently 'The Boomerang' and
'Faint Perfume.'
BIGGEST
SHORT SUBJECT-WITH
5UR.E FIRE AUDIENCE /WEAl
AN ASSET TO ANY EXHIBITOR
.NAPSHOYS
16 OO BR.OA D WAY* •
"Foremost in importance on our list is
the great American classic, 'Shenandoah,'
which has reached a bigger audience than
any play ever produced in this country —
with the exception of 'Uncle Tom's Cabin.'
'Shenandoah, will be one of our early Fall
productions and I anticipate for it success
similar to that won by 'The Virginian'
which placed it among the biggest box-office
pictures of last year.
"Newer but equally as valuable from an
exploitation point of view is the story, 'Lew
Tyler's Wives,' by Wallace Irwin, author of
'The Golden Bed.' 'Lew Tyler's Wives' first
appeared serially in Pictorial Review where
it reached three million readers for eight
months. When it was published as a book
under the trade-mark of Harper Brothers
it occupied a place as one of the three best
fiction sellers of 1924.
" 'With This Ring' the critics say is the
best work published thus far by Fanny
Heaslip Lea. This novel was published as a
serial in Saturday Evening Post and although
just issued is book form, it has already gone
into numerous editions.
"Another current fiction hit is 'The
Romance of a Million Dollars' now on the
new lists of Bobbs-Merril. Elizabeth De-
jeans, its author, is widely known and has
a number of screen successes to her credit.
"Several others of our next year's eighteen,
including 'The Aristocrat' by Larry Evans
and 'The Other Woman's ST:ory' by Peggy
Gaddis, have already received nation-wide
circulation in leading magazines.
"The Independents can look forward to as
high a grade of story material as is on the
screen market today."
Ballin Turns Author
Hugo Ballin, director who produced Astor
Distributing Corporation's second film, "The
Shining Adventure," is author of a new book
published by Watt & Company, called "The
Broken Toy."
Big Price Lands
"Three Faces East"
A. H. Sebastian, general manager of Be-
lasco Productions, Inc., releasing through
Producers Distributing Corporation, an-
nounces the closing of negotiations for the
motion picture rights of "Three Faces East,"
a successful stage play of spy intrigue. There
has been considerable competition between
leading producers for this dramatic subject
and it was finally secured only by the pay-
ment of what is said to be one of the biggest
prices ever paid for a play.
"Three Faces East" was written by the
well known dramatist and scenarist Anthony
Paul Kelly, and as a stage play it enjoyed
enormous popularity running for almost two
years in New York City.
Now Booking
AT THE
Best Independent
Exchanges
JACK PERRIN
IN
w
hirlwind
esterns
Produced by
Harry Webb Productions
RAYART PICTURES
CORPORATION
723 Seventh AvenucNewYork,
Jbreign Distributors
RICHMOUNT PICTURES. Inc
Page 32
Exhibitors Trade Review
Smallwood Announces Eighteen
Fall Productions by P.D.G.
Eighteen productions for 1925-26 season
are announced by Producers Distributing
Guild, Inc. These offerings are to be of
highest quality.
Arthur N. Smallwood, president, states :
"Our output will be divided into three se-
ries of six productions each. There will be
six Pyramid Productions that will excel in
production and box-office values previous
productions released under the Pyramid ban-
ner. Titles and detailed information regard-
ing this series will be announced soon. Each
of the Pyramid productions has been
planned with special exploitation tie-ups and
PJE5E525E55E5E5E5Effibd!rfb[atS[
On To
Milwaukee !
THE SLOGAN for today
* * *
IS ON to
* * *
MILWAUKEE. Ds-u't
* * *
FORGET the dates.
* * *
MAY 10, 11, 12.
* * *
COME ON, boys,
* * *
LET'S MAKE it a
* * *
REAL Get-together.
* * *
THERE WILL be lots
* * *
OF TIME to talk
ABOUT PICTURES —
* * *
AND REMEMBER the
*
*
CHADWICK MOTTO
"EACH PRODUCTION
AN ACHIEVEMENT"
provisions are being made for special pre-
sentations in key centers throughout the
country.
"The second series will be known as Rodeo
Productions, and will comprise six 'glorified
Westerns,' each made to compare in spec-
tacular appeal and size with the biggest
outdoor pictures ever made. Our third
series is being planned.
"P. D. G. Productions will be extensively
exploited through a newspaper advertising
campaign to be run in the large cities on
each individual production. The company
will grant agency franchises to established
independent exchanges in some territories
and in others will maintain its own selling
offices. Franchises to be issued will put into
effect the graduating sales commission which
I sponsored last year, in addition to allow-
ing $3 per shipment to cover cost of physical
handling.
"I believe this system will prove more
than satisfactory to our future franchise
holders, as it will give them adequate earn-
ings on each subject handled wh:le at the
same time providing the producer with in-
centive and reward for unusual production
brains and exploitation ability."
Columbia Prize Story
Ready For Screen
Jesse J. Goldberg announces that the prize
winning story in the Columbia University
photo play writing contest, "Love on the
Rio Grande," won by Mona Marran of Yon-
kers, has been reduced to scenario form by
Miss Adele Buffington, and will be the eighth
of the Bill Cody series of Westerns to be re-
leased by Independent Pictures Corporation.
Miss Buffington is well known on the
Coast as a proficient and talented scenario^
writer, having been associated with the Metro-
Goldwyn, Fox Film Corporation, Paramount,
as well as with Constance and Norma Tal-
madge.
'"I expect this prize winning story of Mrs.
Marran's to be a knockout," states Mr. Gold-
burg. "I have put my best efforts and con-
siderable more money than usual into the pro-
duction, and I know every exhibitor in the
country who has been lucky enough to book
the first series of Bill Cody Westerns will be
so delighted with this final picture of the
series that he will lose no time in signing up
for the second series of Codys."
The second series of Bill Cody Westerns,
according to Mr. Goldburg, will be ready for
release next August. He has already con-
tracted for some first-class stories for Cody.
Lee Bradford Is Setting A
New Pace in Production Sales
Nation- Wide Distribution of Fea-
tures Is Followed by Huge
Foreign Contracts
The Lee-Bradford Corporation set a new
pace in sales of independent productions for
the week. Leading with a nation-wide dis-
tribution of features, shorts and comedies,
huge foreign contracts are reported from
Australia, New Zealand, and also the Phil-
ippine Islands.
The following sales represent the more
important distribution contracts just con-
cluded :
Cadillac Film Company, of Boston, will
distribute throughout New England the Lee-
Bradford production produced in natural
colors, "For Woman's Favor." Hi-Mark
Sales bought "Unrestrained Youth" for Aus-
tralia and New Zealand, also the series of
two-reel "Lightning Comedies" for that ter-
ritory. They also purchased the second
series of the comedies for the United King-
dom. Ferdinand H. Adams secured the Bra-
zilian rights for "Passion's Pathway," "The
Heart of Alaska," "For Woman's Favor"
and "The Lure of the Yukon."
Jose Hernandez purchased "The Pearl of
Love" for the Philippine Islands. Edward
Klein, of Boston, bought "The Heart of
Alaska." First Graphic, of Buffalo, con-
tracted for "The Heart of Alaska," "The
Lights of London," "The Lure of Love" and
"Heartbound." Independent Film Com-
pany, of -Dallas, bought the following pro-
ductions for Texas : "The Heart of Alaska,"
"For Woman's Favor," "Passion's Pathway,"
"The Lights of London," "The Lure of
Love," "The Lightning Comedies," "Heart-
bound," "Wolfblood" and "The Pearl of
Love.".
Exclusive, of Detroit, will handle "The
Heart of Alaska," "Passion's Pathway,"
"The Lights of London," "The Lure of
Love," "The Lightning Comedies" and
"Wolfblood." Western Film Corporation,
Seattle, purchased "The Heart of Alaska."
Merit Film Company, Boston, bought "Pas-
sion's Pathway." Supreme Film Corpora-
tion, Boston, were the buyers of "The
Lights of London," "The Lightning Come-
dies" and "Wolfblood." Yale Film Com-
pany, of New Haven, purchased "The Lights
of London." Capitol, Boston, bought "The
Lure of Love." Unique Foto Film, New
York, will handle "The Lure of Love" and
"The Lightning Comedies." Louis Film
Company, New Orleans, purchased "The
Lightning Comedies." Independent Film
Company, Kansas City, bought "Wolfblood."
Advance Film Company, of Minneapolis,
were the purchasers of "The Lure of Love,"
"The Call of the Hills," "Male Wanted!"
"Orphan Sally," "Paying the Price," "Super-
stition," "Slaves of Scandal," "The Image
Maker," and "Who's Cheating?"
E. & H. Film Distributing Corporation, of
Birmingham, bought "The Lightning Come-
dies," "Venus of the South Seas" and
"Heartbound." Fischer Film, of Cleveland,
will handle the "Lightning Comedies."
Home-State Film Company, of Little Rock,
purchased "The Lightning Comedies." Cele-
brated Film Company, of Minneapolis,
bought "Heartbound." Midi West Film Com-
pany, of Oklahoma, contracted for "Heart-
bound." Capital, New York, will distribute
"Unrestrained Youth." A. H. Blank Film
Enterprises, of Kansas City, will distribute
"Adventures in the Far North."
Chadwick Installs New
Art Department
Further evidence of the increased^ activities
of Chadwick Pictures Corporation is the in-
stalling of an art department under the di-
rection of Howard Simon, former staff ar-
tist of the New York Tribune, who has re-
cently returned to New York after a pro-
tracted stay in Europe.
May 2, 1925
Page 33
The "Upper Crust" Once More
Urges Experimental Art Station
Chicago, 111.
Editor, Exhibitors Trade Review;
I wish to write that I am interested in
the Movies and I see them occasionally,
about once every ten days. Two of three
leave me somewhat resentful at the effron-
tery of the organization that would present
such a strip with their endorsement, calling
it one of the best, and get me to sit for
an hour watching an old, old conception of
the way to do it made to serve again. My
opinion of pictures as now presented is
that the craft has accomplished marvels
of mechanically excellent achievement and
has produced thoroughly competent screen
actors, and often hits upon a remarkably
effective and interesting presentation of a
plot. They often appeal to me. Answering
your 5th query I should like to write that
I miss faces which retain convincing and
authentic characteristics of individual char-
acter; almost all have been made up be-
yond the point which best serves the in-
terests of character presentation. This
seems to be true of the disastrous "beauti-
ful" face of the ladies.
If I may be permitted to suggest a form
of movie expression that might do a lot to-
ward keeping the profession vital I should
say that there is a crying, fundamental
need for an experimental station in the
profession where similar work may con-
stantly be done as is done by the advanced
leaders in the Graphic Arts and Music.
There are several possible paths of develop-
ment in the Movie, as in other arts. Of
course, for reasons unremovably connected
with the finances of the trade, that almost
exclusively developed is the lowest and
least suggestive, it concerns itself with
rich and apparently literal presentation of
material fact, both in substance and of con-
duct. As in the Graphic Arts and in Music
the finer attributes are expressed by using
materials only as terms of expression, they
being combined and recreated into an ar-
tistic conception of a new and beautiful
composition. The more abstract they are
the less they are comprehended or sup-
ported, yet it is precisely these works of
the leaders that have enriched and directed
the Arts. Movies have no such experiment
station, or, they have no such powerful bat-
tery, furnishing a strong spark to the great
machines needed. Without it the indus-
try continues to play with the old stuff, and
it is noticably injuring the quality of work.
Somewhere the DeBusseys and Ravels, the
Gaugans, Rockwell Kents and Bellows of
the allied Arts of Music and Painting must
be supported and encouraged, probably by
a mutually supported art studio or experi-
mental studio, and their work studied and
the practically successful parts of it ab-
sorbed by the commercial studios. I think
that this would be the greatest construc-
tive benefit which the Movies today could
get.
Very truly yours,
RALPH FLETCHER SEYMOUR.
Today's Films Degrade Morals
Providence, R. I.
Editor, Exhibitors Trade Review;
"Would say that I am more or less inter-
ested in motion pictures, that I see them
intermittently and find some of them worth-
while entertainment, although I cannot say
that of all of them.
Many of the pictures do not appeal to me
for the reason that I think a great deal of
trash is presented and a great deal of stuff
that would be far better left out as tend-
ing to educate toward crime and to lower
the standard of morals.
Such pictures as "Robin Hood" and "The
Thief of Bagdad" are good entertainment
and I do not think have any harmful ef-
fect. Of course the historical pictures such
as Griffith has brought out from time to
time, pictures like "The Covered Wagon"
Concluding Interesting Series
This installment of letters from
"The Upper Crust" — drawn from a
list of persons distinguished in Amer-
ica's "Who's Who," concludes an in-
teresting series. The letters came in
response to a request sent out by
EXHIBITORS TRADE REVIEW, ask-
ing five questions — all designed to
reveal constructive criticism of the
motion picture industry. The ques-
tions were:
1 — Are you interested in motion
pictures?
2 — Do you see pictures regularly
or frequently?
3 — Do you find them worthwhile
entertainment ?
4 — What is your opinion of pic-
tures as now presented? Do
they appeal to you?
5 — Outline yovir views for improve-
ment and voice your criticism.
and one that I saw recently in Albany In
natural colors, "The Wanderer of the
Wasteland" are distinctly improving and
elevating, to my mind, but some of the pic-
tures such as we have seen from Pola Negri
and that type of artist are anything but
elevating and go about as close to the line
of lasciviousness and degradation as pos-
sible, in my opinion. The better class of
pictures have a distinct appeal and I think
they are of great value.
As to the possible Improvement of plo-
tures, I have in mind the talk given by a
prominent motion picture actor in Detroit,
but cannot recall his name at the moment.
He brought out the fact that some few
years ago he discovered that there was no
picture on the screen that he was willing
to take his boy to, who had never seen a
picture up to that time, and he called a
meeting of the motion picture actors In
Hollywood and they agreed to put out a
certain number of pictures of good moral
character and lifting rather thai, debasing.
I cannot recall the actor's name at the mo-
ment, but he is one of the very well known
stars. The meeting was held and it was
agreed to put out a certain number of pic-
tures, and he was touring the country with
this particular one, which was the sixteenth
or seventeenth, and spoke of the discour-
agement to the actors, on the ground that
every one of the pictures that they had
made such great efforts for had been a
failure up to that time, in other words,
that the test showed that the public de-
manded the lower grade pictures. This of
course is very discouraging. I don't know
what can be done to remedy it.
I hope we shall see a swing back from
the present degraded taste and loose morals
toward a higher standard, as I think his-
tory has shown in the past that there are
these constant swings like those of a pendu-
lum. There are indications somewhat of
a change now, to my mind, and 1 hope to
see the swing toward better things become
more marked. It seems to me the picture
industry should lead this rather than fol-
low and anything that can be done toward
building up the picture moral standard
ought to be done very largely by the pic-
ture industry. That I think should be along
the lines of their effort.
I don't know that I have helped you very
much but am glad to give you my thought
on the subject and would ask that you do,
not publish my name if you should use
this statement.
Very truly yours,
(Signed) A WELL KNOWN LAWYER.
P. S. The name of the actor I refer to
above is George Beban.
Indicting Screen Actors
Cleveland, Ohio.
Editor, Exhibitors Trade Review;
I will say that I do not consider myself
an authority on moving pictures but if my
answers can be of any value I am willing
to give them.
1. Are you interested in moving pictures?
I cannot say that I am an enthusiast on
moving pictures in general. I feel however
that they could be made a wonderful
agency for both education and amusement
of a legitimate kind.
2. Do you see pictures regularly or fre-
quently?
I do not see very many movies in the
course of a year. I do, however, try to see
those that appear to be worth-while.
3. Do you find them worth-while enter-
tainment?
The great majority of them I do not con-
sider worth-while. A few of them I con-
sider very much worth-while.
4. What, in general, is your- opinion o£
pictures as now presented? Do they appeal
to you?
As stated above I do not think that most
of them are worth-while. Some are very
beneficial and instructive and many are
positively harmful.
5. Outline your ideas on the possible im-
provement of pictures, etc. I recognize
the fact that moving pictures have to ap-
peal to almost every element of society
and therefore what would please one ele-
ment would not please another element
and as a result there must be in every suc-
cessful program ^yiite a variety.
It does seem To me, however, that al-
together too much attention is given to
plots of the dime novel nature and the silly
sentimental novel. Personally I thoroughly
enjoy films like "The Covered Wagon" and
"The Ten Commandments." In other words
films that have both an educational and
an historical interest. I also enjoy pic-
tures of travels. I always begrudge the
time spent in preliminaries — such as
comedy of the slap stick, Charley Chaplin
variety; also pictures which correspond to
the illustrated sections of the Sunday pa-
pers.
It would add to my interest in moving
pictures if I could feel that the cast was
made up of people morally decent. I gen-
erally have the feeling that the actors are
just such people as we all too frequently
read about in the exposures of conditions
at Hollywood.
I am sorry that I cannot furnish you with
a more favorable criticism, but I have tried
to tell the truth as I see it.
Yours truly,
A. C. BRIGHTMAN,
1876 Starwood Rd., Cleveland, O.
Sex Appeal Does Not Appeal
Phila., Pa.
Editor, Exhibitors Trade Review;
Regarding the wishes of the patrons of
motion picture theatres at this time, it is
my opinion that they are fed up on sex
stuff and love stories, which represents
about 75 percent of the product of the large
distributing companies.
This frame of mind in addition to the
ruining of the stories by the censors, which
in some cases are justified, makes this par-
ticular style of film unattractive from a
commercial standpoint at this time.
It seems that the patriotic pictures are
enjoying a fair share of success and also
believe that pictures of the sob type like
"Over The Hill" and "The Old Nest" would
be popular for the coming year.
Very truly yours,
DE LUXE FILM COMPANY, INC.
OSCAR NEUPBLD,
Treasurer.
Page 34
Exhibitors Trade Review
Ideas! IDEAS! IDEAS!
What Is Your Idea for a
"Greater Movie Season"
PROVIDING the producers give
you the pictures to work with,
and you can rest assured t!mt
they will, what part are you going to
play in making the season a "GREAT-
ER MOVIE SEASON"?
Here is the part that the Exhibi-
tors Trade Review is going to play.
It is going to make these pages an ex-
change medium for ideas, even
to a greater extent than the regu-
lar exploitation section has al-
ways been. And besides, the
Trade Review will inject as
many original ideas as it can con-
ceive during the few months that
precede the big jubilee.
Get Busy!
From now until the final gun is
fired that will mark the first day
of the big celebration in August,
make these pages your'^.edium of
exchange for anything pat has to
do with this great movement. Send
along your ideas, your stunts,
news breaks and what-nots ; — any-
thing that might encourage your
fellow exhibitor to send along one
of his pet ideas in exchange.
That's fair, isn't it? Everything
that is. submitted in the spirit of
exchange will be published, and
criticized, favorably or otherwise
for the benefit of the entire field.
Good photographs of floats, bally-
hoos, cut-outs and shadow-boxes
will be published, and acknowl-
edged. The exploitation staff of
the Exhibitors Trade Review
will be put entirely at the disposal of
this GREATER MOVIE SEASON
movement for the exhibitor.
For and By the Exhibitor
DON'T EVER LOSE SIGHT OF
THIS FACT: the GREATER MO-
VIE SEASON is a movement for the
exhibitor by the exhibitor. Producers'
organizations, theatre owner organiza-
tions, trade papers, etc., will all pitch
in to help put the movement across ;
but in the final analogy, it depends en-
tirely upon the efforts of each indivi-
dual exhibitor in the field.
Organizations will plan your com-
paigns for you ; they will provide you
with a lot of good free paper; they
will lay out your newspaper advertis-
ing; they will plan your exploitation
as much as it is in their power to do
so — and the rest will be put up to you.
The centralized efforts of these organ-
izations will also tend to keep down
your publicity costs to a minimum by
buying and distributing advertising
matter in bulk.
National Tie-Ups
Corking national tie-ups, similar to
SEE
You have a dollar,
I have a dollar;
We swap.
Now, you have my dollar
And I have your dollar —
BUT
You have an idea,
I have an idea;
We swap.
Now you have Two Ideas,
I have Two Ideas.
See the Difference?
WHAT ARE YOU
GOING TO DO?
POPULARITY CONTESTS ?
STREET BALLYHOOS ?
PARADES ?
LOCAL TIE-UPS ?
FASHION SHOWS ?
TELEPHONE TEASERS ?
WHAT ARE YOU
GOING TO DO?
TELL THE EXHIBITORS
TRADE REVIEW— AND EVERY
EXHIBITOR WILL KNOW
those which have appeared from time
to time in these pages of the Exhi-
bitors Trade Review, will be made
available for you gratis. Plenty of
time will be allowed the manufactur-
ers behind these tie-ups to fulfill all
the details of the plans they make for
the tie-ups. Many new angles in this
particular proven field of exploitation
will be developed.
The Tentative Plan
The MONTH is AUGUST
for the celebration. And then the
SEASON continues right through
the year until this month next
vear. But the time to start work
"is right NOW.
^ THE GREATER MOVIE
SEASON is the biggest thing ever
attempted in the field. For that
reason, tackle the job in the BIG-
GEST way you have ever tackled
anything before.
Talk Big! Act Big!
See the Mayor of your city.
Others are going to see him also,
but it won't hurt a bit if he gets
the same message over and over
again from a dozen different
sources. Tell him you want the
CITY for that month. Convince
him of the importance of the mo-
tion picture theatre to the com-
munity. You will soon be in re-
ceipt of plenty of literature from
headquarters bearing out your
contentions in this matter.
Get after the NEWSPAPERS !
They are going to profit by the many
news breaks to be had out of the move-
ment. Make their advertising depart-
ments line up the local merchants for
"Split-a-page" ads for the whole month
of celebration.
Awaken Community Interest
These pages of the Exhibitors
Trade Review will be kept open for
you, and for your ideas. Shoot them
along as fast as you get them.
Organize contests of any and all
sorts: POPULARITY contests for
stars, BEST PICTURE of the year
contest, REQUEST programs. Just
GET GOING — in any direction at all.
Get some impetus behind, get up some
LIVE STEAM, and within the next
few weeks, we'll all look after the
steering wheel, and get pointed in the
ONE DIRECTION.
May 2, 1925
Page 35
How "Greater Movie Season " Was
Put Across Last Year
PARAMOUNT ran a show of its
own last year in California, and
to say that it was a success would
be to put it very mildly. This year
Paramount is going to join in the Na-
tional Movement to put over the sea-
son, and all its plans, ideas, and stunts
of last year will be put at the disposal
of the exhibitor throughout the country.
It was not a closed show in Califor-
nia. All producers were invited to at-
tend ; and they all did to a great extent.
A definite program was laid out and
followed. Nothing was omitted in the
plans for the jubilee month, which also
fell in August then as this year.
First of all, the newspapers were en-
listed, in both their advertising columns
and their news pages. Usually, in each
city that adhered to the celebration pro-
gram, the newspaper would print the
proclamation of the town ur city Mavor
that the "GREATER MOVIE SEA-
SON" would be observed. That was
the beginning of the avalanche of page
and half page ads, and columns and
columns of press notices. The adver-
tisements were in nearly every case syn-
dicated, that is, a group of exhibitors
would enlist under one ad, and so make
their individual carrying charges al-
most negligible.
Then plenty of free paper was' dis-
tributed throughout the town in the
form of circular letters, door-knob
hangers, telephone cards, and little
teaser throw-aways. Street ballyhoos
there were a plenty; and street parades,
and a movie ball, etc., etc.
It was one big movement — always
moving. Exhibitors Trade Review
will go into detail about all the unusual
stunts that were pulled — and at the
same time, be on the look-out for new
ones.
The Vitagraph Float on "Captain Blood"
was a prize winner. Perhaps you cannot
go in for anything quite as pretentious as
that, but surely, a little ingenuity, some
wood, a few nails and a hammer ought
to result in something as novel.
A STREET PARADE Is
J~L Sure to Bring Results.
Here Are a Couple of
Samples From Last Year's
Show. Give Your Town
Something to Talk About.
Paramount made a big splash with the
"Covered Wagon" parade. It was a hum-
dinger from start to finish. Put on your
thinking cap right now, and see what you
can think up in the way of original ideas.
Page 36
Exhibitors Trade Review
MAY M'-AVOY JACK MULHALL
MYRTIE STEADMAH GEOWEFAWCETT
ALEC B.FRANCIS BARBARA BEDFORD
— AT THE RIVOLI —
Leopold Von Kuehlman
Municipal Opera Tenor
THE
KINGS STAGE
JIMrVfEE
DUNN
HELD OVER.
WtCfW DEMAND
Distinctive newspaper ad copy is bound
to attract attention from readers and bring
business to the theatre that it would not
otherwise enjoy. Here is an example of
what one manager did in advertising Uni-
versal^ "The Mad Whirl." The cast, the
"Saturday Evening Post" story, and the
special attractions are featured.
Start Preparedness
"Greater Movie
Get Behind This Big National Movement With All
Your Showmanship Energy. It Means More
Money to You and Your Theatre
A moon-faced cut-out, with title in lights on a flasher attachment did the work for
Manager Wildenstein, Princess Theatre, San Antonio, Texas, and Paramount's
"Forty Winks." A single lamp in one of the moon's eyes winked at the passerby.
Don't overlook the window tie-ups when
you get after your share of business dur-
ing "Greater Movie Season." This one in
Paterson, N. J., did its share for Producers
Distributing Corporation's "Miam i."
Manager Russell, Empress Theatre, Owensboro, Kentucky, is going to rely on big
fronts as one means to bring them in during "Greater Movie Season." Here is one,
that he used to boost business for his showing of First National's "So Big."
May 2, 1925
Page 37
Campaign for Coming
Season"
HE
GILBERT!
1
IIP WHO GETS
SLAPPED! it
I II '4 HORSEMEN- WAS
m|^_ "MIRACLE MAN" WAS
lit
I HRILLIN<>! LOU 8
HUMAN! 2?*EJ|
NORMA 1
SSEJSfB I
JOHN 1 I
i
1 r---HT"'-" IT
HE
WD PETS SLAPPED)
-4 HORSEMEN" WAS THRILLING!
•MIRACLE MAN" WAS HUMAN!
IE W SETS SUPPED" IIS EttlTTWfi Isstms
I JOHN
KUKRI
Two more lines appeared, and finally the
name of the theatre and the play dates.
If you use billboards try this out for
coming "Greater Movie Season"
A few days later they added a couple of
lines which naturally made those who had
seen the empty board look at it again.
This is the first of a
series of billboard teas-
ers used by the War-
field Theatre, San Fran-
cisco for Metro's "H*
Who Gets Slapped."
A style show will always get the patronage of women, and the best part of it is
that one may be staged for nothing. This illustration below shows the free style
show that the management of the Strand Theatre, Crawfordsville, Ind., offered in
connection with its run of Universal's "Fifth Avenue Models."
Out in Indianapolis, Ind., they held a "Ha-
Ha Week" when the Producers Distribut-
ing Corporation picture "Charley's Aunt"
was shown at the Circle Theatre. The
lights and the catch line were instru-
mental in lengthening the box-office line.
Try this idea when you are swinging along
under the impetus of "Greater Movie Sea-
son." It worked excellently for a recent
showing of Vitagraph's "The Clean Heart,"
and it will pull business for your theatre
Page 38
i
Exhibitors Trade Revieiv
Start NOW For Your
"Greater Movie Season"
rpHE ANNOUNCEMENT that this year's Greater
Movie Season would be national in scope, embracing
every theatre in the country, every producer, regard-
less of his policy or manner of distribution, has met with a
phenomenal expression of support. One of the first to
respond was P. R. Biechele, President of the Kansas-Mis-
souri M. P. T. O.
In a telegram to Will Hays, whose entire organization
is being turned over to the Greater Movie Season idea, Mr.
Biechele writes :
In my opinion the Greater Movie Season Campaign should
be given complete support by all branches of the industry. I
feel that exhibitors throughout the United States should take
advantage of this opportunity in stimulating and creating the
interest of the public which will result in benefits to all con-
cerned.
It is needless to discuss further the benefits that will be de-
rived through an intensive cooperative campaign of this nature.
I can assure you the fullest support and cooperation of the
Motion Picture Theatre Owners of Kansas and Missouri.
P. R. Biechele.
Walter Hays, President of the New York M. P. T. O.,
submitted the following telegram, in which he stresses the
necessity of cooperation between all factors that are to
derive benefit from the movement :
Greater Movie Season Campaign has my heartiest approval
but to be successful in stimulating public interest in our theatres
_ m.. _ . „ • • I
The above is one of the wagon ballyhoos that was used to
great advantage during the last "GREATER MOVIE
SEASON" preparedness campaign. It made the people stop,
look and listen. You ought to get working with some fellow
exhibitors in your town and start something along this line.
the collective strength of the exhibitor body must back it with
energy. It is our duty and for the best interest of all to con-
centrate our resources to make this movement an impressive one.
The exhibitors in the State of New York without exception
should bend every effort to make the Movie Season of 1925 a
memorable one.
With kindest regards,
Walter Hays.
M. E. Comer ford of Scranton writes Mr. Hays :
I have just learned of your plans for promoting a National
Greater Movie Season and I want to congratulate you upon this
splendid movement and to pledge my wholehearted support.
Such a campaign as you are undertaking is sure to be of
tremendous value to every motion picture theatre owner and
will build lasting good will for the industry as a whole.
You can count upon all my theatres to join in the celebration.
M. E. Comerford.
From David Cohen of Binghamton, N. Y., comes a
prompt pledge of support in a letter to Mr. Hays, as
follows :
I want to be among the first to pledge my support of the
Greater Movie Season Campaign. It is a splendid movement
that will be of immense value to every exhibitor in the United
States.
Every exhibitor should get back to your organization in this
campaign so as to make the opening of Greater Movie Season
a tremendous success in every community.
David Cohen.
THESE were just a few of the responses to the opening
guns. Others kept pouring is as fast as the mails could
handle them. Every exhibitor seems to have reached the
conclusion that the "Greater Movie Season" is going to
mean to them the difference between a usual lean summer
and a better than average regular business.
Correspondence received from exhibitors out in California
who participated in last year's Paramount jubilee tended to
show an increase of from 15 to 22% in business during
the hottest months of the year. Discount what you might
think personally of the idea and measure it only in dollars
and cents, if that remains the only reason you see to get in
behind the movement and PUSH.
A. B. Crawford managed to make his little Hippodrome
Theatre out in the town of Taft, California, do a capacity
business by this unusual layout. Special permission from the
Mayor of the town was required for the painting of the
Street as shown here
May 2, 1925
The 'Biq Little Feature
Page 39
"He Who Gets Smacked"
Pathe 2 reels
This comedy centers about a floorwalker who
manages to establish quite a reputation as a fighter
without having the slightest propensities to usurp
the crcwn of Jack Dempsey.
Lively, fast-moving and amusing, this
Pathe comedy featuring Ralph Graves is all
that and then some. Ralph's girl has great
admiration for a man who is able to handle
himself, and spurs him on to action. The
scene in which she is approached by a masher
while waiting for Ralph is particularly hum-
orous. When her suitor arrives, she points
out the burly gangster who has made ad-
vances to her, and Ralph follows him into
an office building, going through with some
pantomime that makes it appear that he is
administering a sound thrashing to the ag-
gressor. As a matter of fact he is merely
making jabs at the thin air, but he musses
himself up generally and returns a hero in
his sweetheart's eyes. He is asked to par-
ticipate in an exhibition milk fund fight,
and at the girl's solicitation, he finally con-
sents. Being a resourceful youth, Ralph ap-
proaches his opponent in the fight, and re-
quests him not to "bear down" in considera-
tion of fifty dollars. A rival for the girl's
hand also interests this same fighter in the
proposition of not appearing at all in con-
sideration of a hundred dollars. When the
night of the big fight arrives, his antagonist
does not appear and a substitute proves to
be the burly masher. There is plenty of
comedy here and Ralph finally puts the other
out of business by chloroforming him with
a saturated glove.
"He Who Gets Smacked" is sure fire stuff,
and is a good buy for any type of theatre'
* * *
"The Great Decide"
A big party is being staged by the Freshmen
of Pomeroy College in a cabaret. The Sophomores
plan a fake raid on the place, seize the liquor in
the students' possession, and drive them off in a
patrol wagon to a deserted spot. They get back
in time for a general free-for-all battle.
The fourth of "The Pacemakers" series,
"The Great Decide" lives up to the high
standard that F. B. O. set in the former is-
sues. It is a rollicking good comedy, and
is proof positive that just as many laughs
may be evoked by good, straight comedy as
the slap-stick variety with which we are de-
luged. The humor is clean and spontaneous
the pranks of the college lads furnishing the
most of the fun. After the episode in the
cabaret in which the Sophomores pull a fake
raid on the Freshmen, there is a bout staged
in the college gym that is both amusing and
spirited. The comedy moves at a fast clip,
and particularly hilarious is the scene in
which the boys grapple in the water.
Alberta Vaughan and George O'Hara have
the leading roles and they carry them off
in fine style This excellent comedy should
find a welcome place on any program.
* * *
"Monkey Business"
Educational 1 reel
This latest contribution to the Pen and
Ink Vaudeville series is an especially good
one. The man-killing gorilla in the animal
act has a toothache and the keeper asks
"Props" to help him extract the aching mo-
lar. It makes things more difficult because
the gorilla refuses to listen to reason.
"Props" finally lights on an idea. He starts
in to yawn, the keeper does likewise and
then the gorilla follows suit. "Props" takes
advantage of the opportunity offered and
yanks the tooth. The gorilla does not relish
the kindness, and chases the property man
SHORT SUBJECTS REVIEWED
IN THIS ISSUE
Big Red Riding Hood (Pathe)
Great Decide, The (F. B. O.)
He Who Gets Smacked (Pathe)
Hold My Baby (Pathe)
Monkey Business
(Educational)
Remember When? (Pathe)
Shootin' Injuns (Pathe)
Sporting Judgment (Pathe)
Wonder Book, The
(Sering D. Wilson)
all over the landscape, intent upon perform-
ing a like service for the latter. He finally
succeeds, and "Props" returns to take it out
on the keeper.
This is a pleasing novelty and should find
a welcome place on any program.
"Shootin' Injuns"
Pathe — Hal Roach
1 reel
This latest "Our Gang" comedy is one of
the best that Hal Roach has made in some
time. The gang, like most youngsters at
one time or another, become inoculated with
the "Injun" germ, and establish their cow-
boy retreat in a shack in the back yard.
They decide to leave home, and start West
where the Indian business is more lively.
With this in mind they set out in a wagon
drawn by a lazy mule. After going a mile
or so it begins to pour and they decide to
turn back. The rain, however, drives them
into an empty house where an inventor has
been working on a plan to provide the neces-
sary thrills proper to a haunted house by
means of electrical apparatus. They are al-
most scared out of their wits, and their par-
ents arrive on the scene in pursuit and like-
wise experience a few thrills at the "spooks."
There is plenty of comedy in "Shootin'
Injuns," and it is a good buy for any exhi-
bitor. Play up the name of Hal Roach who
is responsible for the series.
'Big Red Riding Hood"
Pathe
1 reel
This concerns a scholarly fellow who has an
offer to translate "Little Red Riding Hood" into
Spanish, but who hasn't got the price to buy an
English version.
Charlie Chase's latest comedy for Pathe is
fairly entertaining, although it is slap-stick
stuff of the most pronounced kind. Charlie
gets an offer to translate the well known
book into a foreign language, but strikes
a snag when he realizes that he lacks the
price of purchasing a copy of the book. He
hangs around a book stall, attempting to
snatch a glimpse at a copy on the stand from
time to time. After that it breaks in pretty
wild comedy, all the familiar tricks being
introduced, with the hectic chase across the
countryside, etc. While not a side-splitter
"Big Red Riding Hood" is a fairly amus-
ing production.
"Sporting Judgment"
Pathe 1 reel
Grantland Rice has made an exceptionally
interesting picture in "Sporting Judgment."
It is vividly demonstrated on the screen how
important is accuracy in determining time
and distance. In football this principle comes
into play in grabbing the ball, in line plung-
ing, tackling and forward passing. The im-
portance of correctly judging time and dis-
tance is also apparent in polo, diving and
practically every sport. A high dive of over
a hundred feet is the closing shot, and it
will have the spectator on the end of his
chair. No exhibitor can poss:bly go wrong
in booking "Sporting Judgment" or any of
the Grantland Rice Sportlights for that
matter.
% ;f: Jf:
"Hold My Baby"
Pathe 2 reels
Glenn Tryon in this comedy appears as a writer
of books on the care of babies, and finally finds
himself in the position of having to care for one
left in his custody on a train.
This two-reel comedy is one that is cal-
culated to prove popular with the majority
of screen fans. When it comes to the care
of babies Glenn Tryon is an authority in
his books on the subject, but like so many
other authorities, when it comes to putting
his theories into practice, that is another
question altogether. The baby in this in-
stance steals most of the scenes, and the
other actors have very little opportunity to
score. Glynn Tryon and Blanche Mehaffey,
however, make the most of the opportunity
provided them and others who offer good sup-
port are Edward Porter, Jules Mendel, Al
Hallet, Helen Gilmore. "Hold My Baby" is
well up to the average screen comedy.
* * *
"Remember When?"
Pathe 2 reels
After years of separation, two childhood sweet-
hearts meet as members of a circus troupe. Harry
Langdon has a tough time of it eluding the sheriff,
for he is so good-natured that he lets ail the kids
into the show.
There is not much substance to this pic-
ture as far as plot is concerned, but with
Harry Langdon in the cast more than the
maximum number of laughs may be had.
Langdon is the perfect fool of the screen,
and in this vehicle he has an opportunity
to register some extremely subtle comedy.
In one sequence with his coat bulging with
stolen fowls met by the sheriff in search of
a chicken thief, the expression of bland
stupidity and vapidness on the face of Lang-
don is too funny for words.
Harry Edwards directed, while Vernon
Dent and Natal:e Kingston play the leading
roles in support of the popular star.
* # #
"The Wonder Book"
Sering D. Wilson 500 ft.
The first number in the series is an ex-
ceptionally attractive and entertaining of-
fering. It is a color film and one of the
best and most delicately shaded that it has
been the pleasure of this reviewer to wit-
ness. There are close-up views of some of
the famous paintings in the Metropolitan
Museum of Art and other art objects. Then
there is a scene showing the total eclipse
of the sun, a most remarkable picture. The
photography is a page from nature and the
tints are so natural and colorful that they
stand way ahead of anything hitherto ac-
complished in this direction. For a scenic
you cannot do better than to book "The
Wonder Book."
Page 40
Exhibitors Trade Revieic
"Play Ball," Pathe's New Base-
ball Serial, Written by
John J. McGraw
Over 225 young women of Miami applied
for a part in the new Pathe baseball serial,
"Play Ball," written by John J. McGraw,
manager of the New York Giants, and not
one out of this large number measured up
to requirements. It was then found neces-
sary to send to New York to get a girl to
play the part.
The idea of__s_electing a Florida girl for
one of the leading roles in the picture was
promoted by the Illustrated Daily Tab of
Miami and was for the purpose of giving
some local girl an opportunity of breaking
into the movies. For weeks this newspaper
ran considerable publicity on the subject ty-
ing it up with the production of the picture,
and it was confidently believed by the Pathe
producing organization that a Florida girl
would be found suitable for the part.
The Pathe producing company, under the
direction of Spencer Bennett, while disap-
pointed in the talent that responded, went
through with its plan of giving a screen test
to every girl that looked as if she might have
a chance, in hopes that one of the local
candidates would at least approximate the
screen standards set by the company. How-
ever, this action was of no avail. It was
found necessary to wire Frank Leon Smith,
the Pathe production manager at New York,
to get a professional actress for the part.
The young lady selected for the part is
Mary Milnor. She left for the South last
week and is now with the producing com-
pany. Miss Milnor is an Atlantc City con-
test beauty and has appeared in many screen
productions among which was D. W. Grif-
fith's "Orphans of the Storm."
sjt ♦
Bobbie Vernon Gives Press
Luncheon
Bobbie Vernon, the big little comedy star,
who has made millions laugh in Christie
Comedies, entertained the press at a luncheon
in the Yacht Room of ik? Hotel Astor last
week. Gordon White of Educational was
Master of Ceremonies.
Bobble had Al Christie, his director, as a
bodyguard, and was accompanied by Mrs.
Vernon and Vera Stedman, who was one of
the original bathing girls. In fact, as Direc-
tor Christie said, she was all the bathing
girls in one, when the Christie outfit first
began work in Hollywood.
Bobbie was subjected to lots of joshing
which he took in the utmost good nature,
impressing everyone with the fact that he
was every inch a regular fellow.
He will return to Hollywood in the im-
mediate _ future, stopping for a few days in
St. Louis, the home of his wife's parents.
* * *
Hal Roach to Have Five Comedy
Units Producing for Pathe
Five comedy units will be kept busy at the
Hal Roach studios this year producing pic-
tures for Pathe distribution.
Of the five units three of them will be
newly organized companies producing two-
reel subjects and headed by Clyde Cook.
Charley Chase and Glenn Tryon. "Our
Gang" and Hal Roach Star Comedies will
compose the other two units.
The total amount of this production, ac-
cording to a recently signed contract be-
tween Hal Roach and the Pathe Exchange,
Inc., will reach millions. In fact, the total
expenditures on Hal Roach comedies for
the next two years is expected to reach the
cost of $15,000,000. Included in this amount
will be the cost of the occasional feature-
length production turned out by the Hal
Roach organization for Pathe.
"A Flivver Vacation" Eddie
Gordon's Latest
Word comes from the Hollywood studios
of the Century Film Corporation that work
has been completed on Eddie Gordon's new-
est comedy "A Flivver Vacation." It is said
to be the best thing by far Gordon has done
since he was signed up by the Century of-
ficials as a full-fledged comedy star.
Noel Smith directed "A Flivver Vaca-
tion." In this comedy Gordon is supported
by Blanch Payson ancf Tommy Hicks, as
the masterful wife and the mischievous
nephew respectively. Work on the comedy
was interrupted for a few weeks due to
a severe fall suffered by Gordon. He re-
cuperated at Murietta Hot Springs.
Walter Hiers, the Dopular comedian in a
scene from the Educational comedy, "A
Rarin' Romeo," a screamingly funny
burlesque on Shakespeare's play.
F. B. O. Plans New Series to
Follow "The Pacemakers"
To satisfy the insistent demands of exhi-
bitors in this country and abroad for the
better class short subjects, Film Booking
Offices of America, Inc. are planning an-
other series, to be made on their own lot in
Hollywood, following the completion of the
current "The Pacemakers," based on stories
by H. C. Witwer, and co-starring Alberta
Vaughn and George O'Hara.
It is probable that the new series will be
written by H. C. Witwer, and will star the
dainty and diminutive Alberta Vaughn, with
George O'Hara, Al Cooke and Kit Guard in
support. Miss Vaughn won her laurels in
F. B. O.'s series, "The Telephone Girl," also
based on stories by H. C. Witwer, which
ran in Cosmopolitan Magazine, while 'George
O'Hara won fame as the "boy with the Jack
Barrymore face and Jack Dempsey fists"
after his success in "Fighting Blood."
Big Sales of "Screen Snapshots"
C. B. C. Film Sales Corp. announces that
it has sold the rights to its single reel short
subject "Screen Snapshots" to the Indepen-
dent Films Inc., of Boston and New Haven.
The territory covered in this deal comprises
all of the New England States.
It has also sold the same subject to De
Luxe Films Inc., of Philadelphia, Pa., for
the territory included in Eastern Pennsyl-
vania and Southern New Jersey.
Screen Snapshots is a one-reel special
which takes the public to call on the many
famous film stars at their homes, at play
and in the studio.
Something New in Comedy
The Manners Family, newcomers in the
world of comedy characters, are shortly to
make their bow simultaneously on the picture
screen and in daily newspaper cartoon strips.
Preparations for the debut of this rolkcking
household have been under way for months.
At the Chicago Rothacker Studio the Man-
ners Family Films, Inc., — Clinton Davidson,
President, and C. R. F. Wickenden, Vice-
president, both of Buffalo — has completed the
first series of two-reel comedies having to do
with these characters.
From his staff of directors Douglas D.
Rothacker loaned them Arthur Berthelet who
wielded the megaphone in the old Essanay
days. Rush Hughes, son of Rupert Hughes,
and Joan Armour head the cast.
In the meantime salesmen were covering
the country selling the new comic strip to
newspapers. Over 300 dailies have already
been signed up.
Both the screen and newspaper comedies
are founded on a basically novel idea. As
with the newspaper comic, each screen
comedy will be a complete story in itself, yet
throughout the screen series there will be a
continuity of basic idea from which ac-
cumulative audience interest is expected to
result. As far as possible in each locality
the adventure of the newspaper and the
screen characters will synchronize.
* * *
"Lot of Fun," Says Al Christie
Director Al Christie who was a sort of
chaperon to Bobby Vernon, Mrs. Vernon and
Vera Stedman during their recent New York
visit, gave the press boys a lot of laughs at
a recent luncheon.
He went back over the old days when
things were not so good for Al and his
brother, and told a number of highly hum-
orous anecdotes regarding the early days in
Hollywood.
Director Christie said that after all the
ups and downs, the making of comedies had
been a lot of fun. The keen humor of the
man who has directed some of the screen's
best laugh makers was the best evidence of
why his productions are so un'-formly suc-
cessful. * if *
Reisenfeld Ranks Newsreels
Second
In the course of his remarks at Bobby
Vernon's recent luncheon to the press, Doctor
Hugo Reisenfeld, Director of the Rialto and
Rivoli Theatres, New York, spoke most il-
luminatingly regarding program values.
He ranked the feature first and foremost,
and said that beyond doubt the newsreel,
the daily paper of the screen, was second in
importance.
In speaking of Christie Comedies, the Doc-
tor said that thoughtless folk were too often
inclined to regard the comedian as a buf-
foon. In reality, he continued, comedy is
the highest type of invention. Life itself
is a chain of tragedies," comedy a fine evi-
dence of creative genius.
* * *
Century Anniversary Soon
Messrs. Julius and Abe Stern, officials of
the Century Film Corporation, are making
elaborate arrangements to fittingly celebrate
the 11th anniversary of the founding of
their comedy producing company next July.
One entire day during that month will be
devoted to the celebration which will include
a reunion of all persons in the city who
have at any time during the past eleven years
been employed at the Century lot.
Since the advent of Century in 1914, that
concern has turned out 600 comedy pro-
ductions. Probably no other comedy studio
in the world can boast of the accumulation
of wardrobe and properties such as Century
has assembled during the eleven years of its
existence.
May 2, 1925
Big Production Program
What is probabiy the strongest array of
one and two reel comedies yet listed for
release this year by Educational is assem-
bled by that Short Subject concern for
release during May. Eight two-reel sub-
jects, seven of which are comedies with well
known stars, and one timely special, "Balto's
Race To Nome," with six single reel sub-
jects composed of comedy and novelty sub-
jects comprise the program of the month.
The balance of the two-reel subjects will
comprise two Mermaid Comedies, one with
Al St. John and the other w th Lige Conley
in the leading role, and one release each of
the Walter Hiers, Lloyd Hamilton, Juvenile,
Tuxedo and Christie series.
The first week of the month will present
Lloyd Hamilton in his two-reel comedy,
"King Cotton" a "way-down-South-in-Dixie"
comedy, filmed in the cotton fields around
Brawley, California. "Dragon Alley," a Ju-
venile Comedy with a cast headed by Jack
McHugh, will be the other two-reeler on the
week's schedule. The single reel release for
the week will be "Monkey Business," an'Earl
Hurd cartoon comedy, one of the releases
of the "Pen and Ink Vaudeville" series.
"Tender Feet" and "Fares Please" with
Walter Hiers will be the two-reel subjects
listed for release during the week of May
10th. "Fares Please" a Mermaid Comedy,
will present Al St. John in one of the two-
reel comedies he made for Educational after
finishing his Tuxedo contract.
"Only A Country Lass," the third of the
series of "Fables in Color" will also make
its appearance on the week of May 10th.
"Rock Bottom," a Cameo Comedy with Cliff
Bowes and Virginia Vance W'U complete the
week
"Balto's Race 1 o Nome" will be the out-
standing subject on the schedule for the week
starting May 17th. "Curses" a Tuxedo Com-
edy, will be the oiher two-reeler for the
week, with the Lyman H. Howe Hodge-
Podge, "Earth'sjOther Half," furnishing the
single reel ndKy release.
Lige Conley will be seen in the MermaM
Comedy, "Hello, Goodby" as the two-reel
subjeci for release during the week of May
24. "Wild Waves" a Cameo Comedy with
Cliff Bowes and Virginia Vance will be the
single reel comedy for the week.
Page 41
News
Reels
in Brief
Pathe News
No. 32
Want to see
the latest spring
styles ? 400,000
people flocked to
Coney Island to
exhibit their
holiday fl n e r y
and — everyone
got a chance. 1
— The camera-
man found the
only way to see
the "wear and
tear" was from
the air. 2 —
Promenaders on
the Boardwalk
at Atlantic City,
N. J., had to
watch their
steps also. 3 —
A glimpse of the
new, and then
the old. Celebes,
Dutch East In-
dia — King of
Celebes Island
buried in state —
first of chief's 77
widows leads
strange funeral
playing native
dirge on primi-
tive flute". 1 —
fighting the "evil
spirits" to clear
the way for the
dead. 2 — across
the sacred river.
3 — The final cer-
emony is the _____
touching of the ____.
chief's mummy ^^^^
in order to ob-
tain his virtues.
In the Limelight.
— Paris, France.
Herriot Government defeated. Socialist
Premier (with pamphlets resigns after los-
ing fight to increase legal bank note limit.
1 — Called to form new Government — Aris-
tide Briand, , seven times Premier of
France, has been asked again to organize
a Cabinet. 2 — New York City. Off to ex-
plore Chinese Turkestan. Col. Theodore
Roosevelt has his whole family .on hand to
wish him good luck before sailing for dis-
tant wilds. 3 — In the exploring party with
"T. R., Jr." is his brother, Kermit. 4 —
^ne can usually count
on fast action when-
ever Bobby Vernon appears
on the screen. .
Los Angeles Times (Pre- View).
Bobby Vernon
provides fast action, laughs and
added cash at the box-office
in
"Don't Pinch"
and
"Great Guns"
Neal Burns pulls a lot of hearty laughs in this ludicrous scene from the new
Educational-Christie Comedy release "Why Hesitate."
Los Angeles, Cal. Jack Dempsey finds
something rougher than boxing. World's
heavyweight champion takes on a wrestling
expert and gets plenty of exercise. 5 —
Council Bluffs, Iowa. (Omaha only) Test
new type of railroad safety signal — devi<?e
lessens danger of crossing accidents by giv-
ing automatic warning of approaching
trains. Bedford, En-rland. R-33 in success-
ful test of moori"^- mast — reconditioned
sister ship of R-34 Makes off for first flight
since 1921. 1 — Safely moored, the R-33
demonstrates to British airmen the advant-
ages of a mast. Peru, Ind. Circus takes to
road again. Veterans of the "greatest show
on earth" fall in line, eager to leave their
winter quarters. 1 — Maybe the keeper
thinks this is fun, but — 2 — How the circus
atmosphere affected the cameraman — 3 — A
view from the "Hippo's" back. Quebec,
Canada. Ice jam breaks up in St. Lawrence
River — Winter's "backbone" is broken as
myriad floes float seaward beneath huge
span of the famous Quebec bridge. 1 — The
top of the bridge Is 500 feet above the river,
but the cameraman climbs up just the
same. 2 — "A view like this was worth the
climb," says the cameraman. Baseball Sea-
son Opens. Titles for this subject to be fur-
nished latter.
Kinograms No. 5073
Arlington. Va. — Anniversary of the find-
ing of the North Pole is observed at the
grave of Pearv. Gravesend, N. Y. — Two
thousand families, in big squatter colony
are forced to move. Boston — Girl typist
writes two letters at same time on two ma-
chines. Rr-ckford. 111. — P0,00n chicks are
raised in incubators. Miller FWd, N. Y. —
Army Tank Corps engages in thrilling
manoeuvers. Chicago — His-h School stud-
ents are tautht. to nlav golf as part of reg-
ular curriculum. Philadelphia — Zoo society
tries on Spring finery. San Francisco —
Greatest fleet of American warships ever
assembled makes ready for manoeuvers and
10,000 bluejackets parade through streets.
Kinograms No. 5074
New Y"rk — Hundreds "f thousands pa-
rade on Easter along Fifth Avenue and at
Coney Island. Washington — President and
Mrs. Coolidge attend Easter services. New
York — Col. Theodore Roosevelt and his
brother Kermit off on hunting expedition to
India. Washington — 3S.000 children take
nart in annual egg rolline event on White
House Lawn. Paris — French students
strike and parade in protest over Dean's
suspension.
Page 42
Exhibitors Trade Review
Pathe used a really able cast to pla> * supporting roles in its recently completed "Sunken Silver." In the first insert on the left
is Ivan Lewis, followed by Frank La f r fourth insert is Charlie Fang, who does sterling work, and last is Frank Wunderly.
Walter Miller, the male
lead, is more than convinc-
ing throughout the picture,
and is sure to add hosts
to his list of admirers.
The still-camera catches the play-
ers during some of their off-mo-
ments resting on the location
where "Sunken Silver" was made.
Pretty Allene Ray needs
no introduction to the pic-
ture fan. In spite of many
difficult situations, she
lived up to the stellar role.
May 2, 1925
Page 43
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
PLAYING WITH SOULS
First National Photoplay. Author, Countess
de Chambrun. Director, Ralph Ince, Length,
5,996 Feet.
CAST AND SYNOPSIS
Bricotte Jacqueline Logan
Margo Jomier Mary Astor
Matthew Dale Clive Brook
Matthew Dale, Jr William Collier, Jr.
Amy Dale Belle Bennett
Matthew Dale and his wife separate. Their son,
Matthew, Jr., is educated in England and kept in
ignorance of his parents' identity or whereabouts.
He goes to Paris in search of information on these
points,' leaving Margo Jomier, his fiancee, behind.
He becomes infatuated with Bricotte, a girl of
Montmartre. The news is sent to his father who
arrives in Paris and makes Matthew's acquaintance.
The older man breaks up the entanglement between
his son and Bricotte by a ruse whereby Matthew
finds her in his father's apartment, the young chap
still believing Matthew, Sr., to be merely a friend.
In the end the father reveals himself, the boy re-
turns to his sweetheart and his parents are reunited.
A N entertaining picture, skilfully directed,
cleverly acted and handsomely photo-
graphed, "Playing With Souls" is an excel-
lent drawing card, suited to the needs of all
theatres and a sure-fire box-office asset. Its
plot possesses the all too rare charm of
originality, is loaded with suspense, emotional
urge and pathos, as well as providing several
"surprise" situations which greatly increase
the story's interest.
Most society dramas follow a well defined
trail, but here is one that strikes out over an
entirely new path and, although beautifully
mounted, depends more on straight human
appeal than luxurious atmosphere, gorgeous
settings and the flaunting of costly feminine
apparel to capture and hold an audience's
attention.
Director Ralph Ince deserves a whole lot
of credit for his astute judgment in handling
this feature. He has sidestepped the sex is-
sue neatly in spots, where a less experienced
or more indiscreet contemporary might hive
run foul of the censors, yet the conflict of
passions is outlined with a firm, sure touch
and never does the curse of maudlin, over-
strained sentiment handicap the rapid,
smoothly-flowing action.
The early romance between young Dale
and Margo, his boyhood sweetheart, is very
prettily developed, so much so that one longs
involuntarily to have it end happily, which is
duly accomplished, but not before the shad-
ows darken ominously over the impression-
able lover. The latter's affair with Bricotte,
the vivacious little light-of-love, is con-
ducted against a realistice bit of Montmartre
background that lends fire and "pep" to the
course of events, and the arrival of his un-
known father, in the guise of a mere ac-
quaintance, with the object of saving his boy,
tightens the tension to almost the breaking
point.
Among the big scenes are those in which
young Matthew finds Bricotte in his father's
embrace, and that where the mother unwit-
tingly flirts with the hero, unaware that ht
is her own son. Both unusual situations, but
remarkably impressive and so delicately man-
ipulated that the moralists can take no of
fense. Jacqueline Logan scores a distinct hit
in the role of Bricotte and Mary Astor is
charming as young Matthew's sweetheart.
Every member of the cast is well known to
the fans and worthy of mention in your ex-
ploitation. You can safely praise the story
as a heart-gripping romance of tremendous
appeal, without fear of disappointing your
patrons.
FREE AND EQUAL
The Frequal Company. Director, Roy Wil-
liam Neil. Length 5,900 Feet.
CAST AND SYNOPSIS
The Octoroon Jack Richardson
Judge Lowell Charles K. French
His Daughter Gloria Hope
Her Fiance Jack Curtis
Mrs. Lowell Lydia Knott
Prosecutor Thomas J. Guise
The Colonel J. J. Dowling
Judge Lowell, obsessed by the idea of negro
equality, introduces into his household as secretary',
an octoroon in the guise of a white man. The
negro is discovered by the daughter's fiance in a
low waterfront dive, but explains his presence by
stating that he is investigating conditions for the
Judge. He persuades the daughter to secret marriage,
and later assaults and murders the white house-maid.
At his trial the whole truth is uncovered including
the fact that he has a negro wife and a pickaninny.
He confesses his crime and pays the penalty. The
daughter returns to he- white fiance and the Judge
is cured of his aspirations to be another Lincoln.
T^HERE is nothing about this production
J- to recommend it to any class of theatre.
The theme is nauseous, the direction poor,
the acting ridiculous, and the photography
and lighting are a caution.
It was produced by the late Thomas H.
Ince about eleven years ago, six months
after D. W. Griffith had completed "The
Birth of a Nation." At that time it could
not secure a booking. Some seven years
ago it was taken off the shelf and exhibited
in Los Angeles — but immediately withdrawn.
The story endeavors to point a moral, but
the sermon is poorly preached, and the
viewer of the picture is forced to follow
through a morass of objectionable detail fh
order to reach an unconvincing conclusion.
Several of the sequences are so flagrantly
brazen that they constitute an actual affront
to the industry and its public. For instance
there are the obnoxious scenes in the notori-
ous negro resort conducted by the "Tar
Baby" which leave nothing to the imagi-
nation. And there are the shots depicting
the ultra-brutal assault and murder com-
mitted by the negro on a white woman.
The story would be distasteful and im-
possible even if well presented, which it is
not. The lighting and photography are
echoes from an early age in the development
of the industry. They are such as to re-
mind one most forcefully of the great prog-
ress that has been made in these branches
during the past decade. An attempt to fol-
low the flickers of many more like this
would totally destroy the eye-sight of an
Argus.
It is amusing to note both direction and
acting, and to compare them with the ef-
forts of today. There is little or no attempt
to register any emotion by means other than
direct "mugging" into the camera. The ef-
fect is decidedly ludicrous even in those se-
quences which must have been calculated
to impart a thrill of horror.
It would be unfair and unkind to criticize
the work of any individual actor in view
of the fact that those of them who are still
on the screen have learned better during the
past ten years — and the others — well, let by-
gones be bygones.
In fact it is unkind to mention any of the
names associated with the production as it
does no credit to anyone connected with
it. However, it is important that exhibitors
be amply enabled to identify the film.
Exploitation : Don't !
THE TROUBLE BUSTER
William Steiner Photoplay. Author, Ford
Beebe. Director, Leo D. Moloney. Length,
5,000 Feet.
CAST AND SYNOPSIS
Harvey Martin Leo Maloney
Helen Williams Josephine Hill
Rawhide Williams Whitehorse
Mrs. Williams Evelyn Thatcher
Larry Simcns Leonard Clapham
Slim Yates Bud Osborne
Dorothy Willis Grace Rouch
Robert Willis Barney Furey
Baby Dot Charlotte
Cowpuncher Ray Walters
The Dog Bullets
Harvey Martin, rancher, is in love with Helen
Williams, who returns his affection, but he meets
with opposition by the girl's mother. A rival, Larry
Simons, tries to discredit Harvey and is worsted in
a fight with the latter. Dorothy Willis, fleeing from
her husband, takes refuge with her baby in Harvey's
home during the latter's absence. The discovery of
Dorothy's presence by Mrs. Williams ieads the older
woman to charge Harvey with being already mar-
ried. After many adventures, when all complica-
tions are straightened out, Harvey and Helen find
happiness together.
A N inexpensive but bright and breezy little
Westerner, "The Trouble Buster" looks
like a good investment for the state rights
field, and should serve as an adequate pro-
gram attraction, where a frequent change of
bill occurs. While the sensational incidents
and thrills which usually characterize this
type of picture are duly staged, the comedy
angle is developed to a greater degree than
is generally found in films dwelling upon ad-
venturous happenings in the "great open
Si'.aces."
Having a conventional plot to handle, the
director wisely concluded that a liberal in-
fusion of humor would help greatly toward
maintaining its interest, and has introduced a
number of farcical- ncidents which serve to
spice up the action considerably with gratify-
ing results.
Bullets, the canine "actor, is responsible for
a lot of the fun, his well-meant devotion lo
his master frequently bringing hero Harvey
Martin into a whole mess of '.rouble. This
dog, a particularly sagacious animal, is_ a
credit to whoever trained him and ranks with
the best of his four-footed screen contem-
poraries.
Harvey's march to the goal of Helen's
love is beset with numerous tribulations most-
ly caused by the jealous rival, Larry, who
does the "snake-in-the-grass" act with a good
deal of success until Harvey breaks loose
and proceeds to assert himself by walloping
the mischief-maker with tremendous vim and
incidentally wrecking all the movables in
sight. It's a dandy climax and the preceding
reels are fast and snappy.
Leo Maloney puts plenty of ginger into the
role of Harvey Martin. In former roles he
shone as a vigorous athletic type and con-
tinues to live up to that reputation. But "The
Trouble Buster" also demonstrates his ability
as a broad comedian to no small extent.
Josephine Hill, cast as heroine Helen Wil-
liams, is attractive physically and gives a
natural, appealing performance. Commend-
able support is accorded the principals by
other members of the company.
You can put this over as an entertaining
Westerner, with the usual amount of physi-
cal thrills, fast riding, etc. Stress the com-
edy effects and feature Leo Maloney.
Page 44
Exhibitors Trade Review
THE NIGHT SHIP
Gotham Productions Photoplay. He) r Mc-
Carthy, Director and Author. L >n t\, %40Q
Feet.
CAST AND SYNOPSIS
Martha Randall Mary Carr
Captain Hobbs '.'.'Tom Santscm
Bob Randall Robert Gordon
Elizabeth Hobbs Margaret Fielding
Jraison Weed Charles Sellon
David Brooks Willis Marks
After six years at sea Bob Randall comes home.
±lis mother has died, having been persecuted bv
Captain Jed Hobbs, who has also wed Bob's sweet-
heart Elizabeth. Bob beats up Jed. Later he and
his pal Jimson ship aboard Hobbs' vessel which is
running guns and powder to a Central American
republic. Hobbs' wife and child accompany him
Ine chums capture and rope the crew. Hobbs
blows up the ship and perishes in the explosion.
I he others are saved and Bob marries his childhood
sweetheart.
A GOOD melodramatic thriller presenting
an exciting tale of the colorful adven-
tures oi "those who go down to the sea in
ships," this feature, while not of the type
suited to the big first-run houses, should
prove an excellent box-office asset for thea-
tres where plenty of fiery action and undi-
luted romance are eagerly welcomed by the
fans.
When a picture begins by piling up sym-
pathy for hero and heroine an important
start has been made toward catching an audi-
ence's interest and Bob Randall and his ex-
sweetheart are such victims of ill-luck that
pity inevitably envelopes them like a cloud.
For Bob comes home to find his persecuted
mother in her grave, having been hurried to
an untimely end by the machinations of one
Captain Jed Hobbs. The latter, adding in-
sult to injury, has persuaded Elizabeth, the
girl Bob loves, that Randall has also passed
out, and married her. No movie hero worthy
the name would sit down patiently under
such an accumulation of wrongs, and it is
pleasing to record that the misused man sets
forth to make matters as unpleasant as pos-
sible for villian Hobbs without losing anv
time.
In the first place. Bob locates Hobbs at
the village inn and beats him up beautifully.
Hobbs is due to go to sea with a cargo of
contraband, including guns and powder for
a South American republic. Having received
painful evidence thrity, Bob is prowling
around, he takes his wife and little child
aboard as a precautionary measure. But Bob
and his pal, Jimson, hide in the hold of
Hobbs' craft, bent on summary vengeance.
Jimson is a cowboy and a great help when
it comes to, roping and making captives of
the crew, a feat which they accomplish in
humorous fashion. There are some grand old
scraps staged, but when Jed Hobbs finds
himself up against it, he drops a lighted
match into the powder and blows the ship to
kingdom come. This last situation is the ban-
ner thrill of the production and well done,
the schooner in flames being a most awe-
inspiring sight. Everyone but the scoundrel
Jed is saved, and with that superfluous per-
son out of the picture the way is clear for
Bob and Elizabeth to get hitched.
Besides, the thrill stuff, Director McCarthy
has managed to introduce some crisp comedy
bits into the action, which speeds along \t a
lively gait. Robert Gordon is a very li'ke-ible
hero, Margaret Fielding an attractive Eliza-
beth, Mary Carr, as Martha, Randall, dies
off early in the feature, and has little to lo,
but makes a good impression, and Tom Sant-
schi plays the unscrupulous Captain Hobbs
with all his wonted fire and artistic ability.
There are many pleasing marine shots and
the photography throughout is of first-class
quality.
Exploit this as a genuine maritime thriller,
crammed with fast melodramatic punches,
and play up the names of Tom Santschi,
Robert Gordon and Mary Carr.
SUPREME MOMENT
' ;t National Photo play. Author, May Ed-
iii Director, George Fitzmaurice,
Length i,169 Feet.
CAST AND SYNOPSIS
Carla King Blanche Sweet
John Douglas Ronald Colman
Sara Deeping Kathlyn Myers
Betty Light (Mrs. King) Belle Bennett
Harry Avon Cyril Chadwfck
Adrian Ned Sparks
Mueva Nick De Ruiz
John Douglas, mining engineer, and Carla King,
actress, fall in love. She imposes a sincerity test
of a year's companionship in the role of brother and
sister upon him and they go to South America where
he is developing a gold mine. She grows disgusted
with her rough surroundings. A breach occurs when
John forgets himself and embraces her passionately.
Carla saves his life when the workmen rebel and
attack him. Sara Deeping, wealthy New Yorker
arrives, bound to win John at any cost. The three
return to New York. The lovers are temporarily
separated by Sara's plotting but united in the end.
A PICTURE with direct mass appeal, "His
" Supreme Moment" will probably do good
business in most theatres. Critical patrons
may find the story unconvincing, crudely melo-
dramatic in spots and handicapped by sub-
titles that fairly reek with sloppy sentiment
and timeworn, stilted phrasing, but the major-
ity will respond favorably to its unlimited
love-making and emotional agonies, and femi-
nine fans grow enthusiastic over the costly
gowns so gracefully worn by the star. Ex-
ceptionally fine photography is one of the
production's distinguishing features, especial-
ly the stage scenes limned in color, which are
a genuine artistic treat.
So far as the title is concerned, it doesn't
mean a thing, except perhaps from the box-
office lure standpoint. If the "supreme mo-
ment," the only one we were able to detect,
refers to the final lovers' clinch, such a title
would fit any film with a happy ending.
Heroine Carla King's decision to test the
mutual affection of herself and John Doug-
las by living with him a year as his sister,
looks like a dodge to placate the censors, it
certainly isn't likely to impress the average
spectator as true to life.
But apart from these shortcomings the
picture contains enough of what is known
as heart interest and fervid episodes to keep
it from becoming monotonous. The action
moves at a tolerably fast gait and the story
is easy to follow, Director Fitzmaurice hav-
ing interpolated the footlight incidents in
color so skilfully that they do not interfere
with its continuity.
There's a very exciting situation where
Carla saves John's life when the mine
workers strike because of his inability to
pay them and set fire to the shack where he
lies senseless from a bullet graze. Her es-
cape with John through the flames is very
cleverly handled and puts over a great
"punch." Much of the plot deals with the
scheming of wealthy Sara Deeping to sepa-
rate John and Carla, in which she is success-
ful until the last few feet of the final reel,
which sees the lovers reunited. There are
many handsome interior sets, lavishly fur-
nished, the star's dressing room being par-
ticularly ornate. Blanche Sweet, an artiste
to her finger tips, overcomes the difficulties
of an unconvincing role by dint of sheer tal-
ent and emotional powers, giving a splendid
performance as Carla King. Ronald Colman
portrays the long-suffering, somewhat
gloomy, hero capably. Kathlyn Myers' char-
acterization of Sara Deeping is chiefly re-
markable for its strained exaggeration, as
she sneers and leers her wicked way through
the film.
Play up Blanche Sweet when exploiting
this one, she has many followers and they
will not be disappointed by their favorite's
work. Stress the romantic and emotional
angles, the big thrill where Carla rescues
John from the burning cabin, and don't for-
get to direct attention to the handsome gowns
worn bv the star.
THAT DEVIL QUEMADO
F. B. O. Photoplay. Author, Marvin Wilhite.
Director, Del Andrews. Length, 4,720
Feet.
CAST AND SYNOPSIS
Quemado Fred. Thomson
Jose Ramarfz Albert Priscoe
Joanna Thatcher Gloria Hope
Juan Gonzales Robert Cantiero
John Thatcher Byron Douglas
Net Thatcher Joseph Bell
Conchita Rameriz Nola Luxford
Gretorix Alan Roscoe
Quemado, dashing adventurer and descendant of
an old Spanish family, creates considerable agita-
tion in a Mexican border town by his exploits which
mostly are directed toward righting what Quemado
considers wrongs. He appears on one occasion and
rescues a girl from marriage to a noted desperado,
and is seen by Joanna Thatcher, eastern girl. Joan-
na's fiance recognizes him as a former Yale class
mate. She hurries ud her wedding to Gretor x. un-
willing to concede to herself that she admires Que-
mado. But the latter breaks up the ceremony, kid-
naps Joanna, makes her confess she loves him and
they are married by a galloping parson while speed-
ing away on horseback.
IF your patrons are strong for pictures
crammed with amazing stunt work, fiery
thrills and dynamic action you won't go
wrong in booking "That Devil Quemado."
It's a peach of a fast traveling Westerner far
ahead of the usual border yarn in plot inter-
est and colorful atmosphere, with charming
scenic backgrounds, the photography being of
such superior type that the camera technique
alone would rank this feature above the aver-
age production.
The hero, a former Yale student, is so full
of the joy of I f e that when he returns to the
land where his Spanish forefathers once
reigned supreme, he deliberately maps out an
adventurous career, dwelling in the Mexican
hills and frequently swooping down upon bor-
der towns, where he raises hob with the
crooked element, helps the distressed and
takes the law into his own hands, generally
speaking.
It's all hokum, of course, but the sort of
hokum that scores a pronounced hit with the
fans who welcome amusing entertainment
which doesn't put too much stra'n on their
mental capacity. For Quemado is a fascinat-
ing character, purely fictional, but that's of
little consequence, you can't help liking him
anyhow. Nor is it surprising that the haughty
Eastern beauty, Joanna, who witnesses one of
his exploits, when he halts a marriage be-
tween a gir! and an unworthy suitor, while
she affects to scorn him, secretly admires the
mountain eagle and falls for him in the end.
This wooing of Joanna is a veritable whirl-
wind affair and ends as swiftly as it starts,
with Quemado carrying her off on horseback
and a parson galloping alongside who weds
them as they speed onward, something quite
fresh in the hurry-up matrimonial line, even
for the screen. As for the stunts, they are
innumerable and wildly astonishing. The hero
is a bear on making hairbreadth escapes, the
manner in which he scoops guns out of his
pursuers' hands with a scarf, also utilized in
climbing extraordinary and transferring his
lady-love from a window to horseback, will
linger long in the beholders' memories, while
the renowned Silver King, equine wonder, aids
and abets his master's daring performances.
Undoubtedly this is one of Fred Thom-
son's best vehicles ; he has never shown to as
great advantage as in the role of Quemado.
Gloria Hope registers as a very appealing
heroine and the support is bully.
Fred Thomson and his marvelous horse,
Silver King, should be played up to the limit
in exploiting this feature. Both have won a
secure place in the affections of the fans and
you can safely praise the picture as a cyclone
of thrills, nerve-racking stunts and possess-
ing romantic glamour and color in generous
measure. Where possible a prologue featuring
Spanish dances and tunes should be put on.
May 2, 1925
Page 45
MADAME SANS-GENE
Paramount Picture. Adapted by Forrest Hal-
sey from the play by Victorien Sardou and
Emile Moreau. Director, Leonce Perret.
Length, 9,994 Feet.
CAST AND SYNOPSIS
Catherine Hubscher
(Mme. Sans-GeneJ Gloria Swanson
Napoleon Emiie Drain
Lefebvre Charles DeRoche
La Roussotte Madeleine Guitty
Neipper Warwick Ward
Fouche Henry Faviercs
Caroline, Queen of Naples Arlette Marchal
Empress Marie Louise Suzanne Bianchetti
Catherine Hubscher, Madame "Devil-may-care," is
a spit-fire laundress of Paris. Among her delin-
quent customers is Lieut. Bonaparte. She marries
an army sergeant. Then comes the Revolution, and
she finds herself Duchess of Danzig attached to
the court of Napoleon, now a hand-made Emperor.
As a Duchess she is still a washerwoman — with
the manners of one. Resenting the snubs she re-
ceives, she upbraids Napoleon's sisters, and the
Emperor insists that her Duke husband divorce
her. She confronts Napoleon with his old unpaid
laundry bills, and also reminds him that she served
with his army. He is won to her side, and she
is enabled to save the life of her husband's friend
the Austrian Count de Neipperg, who is suspected
of undue fondness for the Empress.
T INTERNATIONAL _ ballyhoo and La
J- Marquise de la Falaise de la Coudray nee
Gloria Swanson will enable most exhibitors
to make money with this one. But if your
theatre is located in a community that .is
far-removed from the hue-and-cry with
which the production has been haled, and if
the magic name of Glorious Gloria lacks
pulling power with your patrons, you are
liable to find that "Madame Sans-Gene" is
nothing about which to write home.
The picture is made up of a series of in-
cidents in the life of Naponelon's washer-
woman, and particularly in the first part, it
fails to present a well-connected story. The
entire production will benefit by cutting, for
it is not sufficiently interesting to hold au-
dience attention during ten interminable reels.
The authenticity of the setting is interest-
ing, but it is doubtful whether or not this
will mean anything to the average picture-
play enthusiast. There is great charm in the
scenes at Compiegne, Fontainebleau, etc., and
for those interested in the intimate lives of
rulers, there is a "kick" in seeing the real
library of Napoleon, the bedroom in which
reposed three great queens, the various
salons, even the two-thousand-year-old chess-
men presented to Louis fifteenth by the
Chinese Emperor. But we have become so
accustomed to viewing magnificence in photo-
drama, that it is only natural that these
things should fail to register heavily.
There are some fine shots that will not fail
to thrill. One of them is that showing
Napoleon on his famous white steed sil-
houetted against the sky and reviewing his
legions. Another is that in which Sans Gene
encourages the rabble in its revolt.
It is difficult to believe that even in the
upstart court of Napoleon, composed as it
was of overnight nobility, such an utter
hoyden as Sans Gene, as depicted by Miss
Swanson, could have survived. It doesn't
seem possible that even a laundress would
remove her shoe in the splendor of a palace
surrounded by the glitter of the court. Any
woman would die of foot-torture first.
It seemed that in these scenes Miss Swan-
son did the part, and the same may be said
of the earlier laundry sequences.
The only love interest is eliminated by
her marriage to Sergeant Lefebvre, and the
Napoleonic affair is not shown.
Emile Drain possesses great resemblance to
Napoleon, and his characterization rings true
except that he is perhaps a trifle too urbane.
Charles DeRoche makes a commanding fig-
ure in the colorful uniforms of the period,
but it cannot be said he enlivens his role.
An excellent performance is contributed
by Madeleine Guitty as La Roussotte, and
Henry Favieres is fine as Fouche.
Exploit the name of the star, the theme,
the authentic background and the essential
romance of the laundress-Duchess.
THE CHAMPION
OF LOST CAUSES
Fox Photoplay. Author, Max Brand. Di-
rector, Chester Bennett. Length, 5,115 Feet
CAST AND SYNOPSIS
Loring Edmund Lowe
Beatrice Charles Barbara Bedford
Zanten (Dick Sterling) Walter McGrail
Peter Charles Alec Francis
Joseph Wilbur Jack McDonald
Zanten's gambling resort is visited by author Lor-
ing in search of local color. The latter, in love with
Beatrice Charles, notices a stranger named Wilbur
who is afterwards murdered. Beatrice's father is ar-
rested for the crime. Loring seeks Zanten's aid to
clear the accused man and becomes mixed up with
a gang of thugs, several attempts being made upon
his life. At the finale it turns out that Zanten is
not only Dick Sterling, Beatrice's unworthy fiance,
in disguise, but the man who killed Wilbur.
Beatrice's father is cleared and she weds Loring.
AS a program attraction, the "Champion
of Lost Causes" ought to bring satisfac-
tory returns in the neighborhood and smaller
houses. It is a murder mystery melodrama,
which gets off to a brisk start, slows down
and drags in the middle, but speeds up again
and hustles into a lively finish.
A dual identity is the pivot on which the
plot revolves, but unlike most films in which
this theme figures, it is the villain, instead of
hero, that doubles his personality. The latter,
disguised as Zanten, an elderly man, gives
hero Loring a bunk tip which sets him off on
a wrong trail, and the revelation that he is
really Sterling, fiance of Beatrice, the girl
whom Loring loves, is made when the latter
tears off his wig and beard in a hand-to-hand
encounter.
This scene is a decided surprise to the on-
lookers, for though their suspicions naraially
point to Zander as the murderer, there is
hot the slightest hint given that he is a young
chap in disguise. It is all exceedingly melo-
dramatic and quite lacking in logic, but folks
who like this kind of entertainment will
probably revel in its atmosphere of mystery
and thrills and register no objection to the
improbable angles.
The suspense chiefly lies in the endeavors of
a murderous gang to do away with the va-
lorous Loring, who appears to be a trouble-
hound of the most virulent type, inasmuch as
he defies the thugs to do their worst, even
going so far as to name the hour on a speci-
fied day when they can have a good chance
at him.
They fail to get him with bullets and a plan
to blow him sky-high, but the vindictive
Zanten still hopes for what he considers the
best. This resourceful gent, having t.^ken
the matter into his own hands, puts poison
in Loring's coffee, but merely scores a cipher,
for the intended victim doesn't drink it. Zan-
ten then adopts treat-'em-rough methods and
has recourse to a knife, but just as he is
about to administer a proper jab the heroine,
Beatrice, enters, gives the alarm, and Zanten
is squashed again. Also he is squashed in a
more literal fashion, for later Loring man-
handles him, off goes the disguise, and Zan-
ten stands transformed into Dick Sterling,
the party whom Beatrice promised to wed
and wished she hadn't. With Zanten's con-
fession to Wilbur's murder, the crime of
which Beatrice's father is accused, everything
is cleared up and the lovers united.
Edmund Lowe plays the role of Loring in
capable style, but chief dramatic honors go
to Walter McGrail for his excellent work in
the dual role of Zanten and Sterling. Bar-
bara Bedford is attractive as the heroine and
the support is satisfactory.
Edmund Lowe, Walter McGrail and Bar-
bara Bedford should be featured in your ex-
ploitation. The title hasn't any particular
drawing value, but you can play up the story
as a murder mystery melodrama with many
pungent thrills and considerable romantic in-
terest.
THE MAD DANCER
Hcrman p jans Photoplay. Author, Louise
J "Uer- Director, Burton King. Length,
>,000 Feet.
CAST AND SYNOPSIS
InnWdeV::::::;:;;;;;;;;;;;.^^^
isctisss •••• ferl
John Arundel f<t} c
Elmer Halleck i . i ! '.i ' William Haddock
Mimi known in the Latin Quartier as "the mad
dancer '. poses for sculptor Verlaine. The suicid™ of
her father causes her to go to America, Z f she
is msul ed by her relatives, takes refuge n w7shW
ator Arundel solves the problem by bribing Verier,;
to publicly retract his statement Ke th and 1"
are united. -ivcun ana iViimi
6
QUTSIDE of Ann Pennington's wide-
Y spread fame as a dancer, this picture of-
dotsn t0 SWdl box offi« re-
ceipts. As a plain matter of fact the mag-
darlinP,eof°ntaJIty ^ ^ S^ of
darling of the musical comedy stage are ut-
lelkYtoryd °" *" »f painfully
The settings are handsome, the photogra-
phy good and Miss Pennington a lastingV
hght to the artistic eye, but artistic atmos-
phere alone doesn't even begin to meet the
entertainment demands of the average fan,
who, above all, wants a bit of human inter-
est and suspense for his or her money, and
these qualities are sadly lacking in "The Mad
Dancer. As it stands the film registers a"s an
ordinary program attraction and one that
needs a generous support of short subjects to
adequately fill a bill.
The plot hinges on the fact that heroine
Mitru once posed for a statue in Sculptor
Verlaine s studio in Paris, which at first
sight doesn't appear to be an unforgivable or
appalling indiscretion. Nevertheless, when
Alimi s American relatives hear about it they
give her the cold ^h^lder, and later, in
Washington, Verlaine turned up with the
statue and a threat to expose her unless she
consents to wed him.
The destruction secretly of the statue's
features by Mimi and Verlaine's exposure of
her past before a number of guests, &mong
whom are her fiance, Keith Arundel, and the
latter's papa, a United States senator, are
the most important scenes in the picture, but
rather unconvincing and artificial. Mimi's
appearance at the elaborate diplomatic ball,
in which Vincent Lopez' orchestra is in evi-
dence, shows the star against a particularly
gorgeous background, and her dancing inter-
ludes are, as might be expected, beyond hos-
tile criticism.
Ann Pennington can act as well as dance
if given a fair chance, but the role of Mimi
affords scant opportunity to display her dra-
matic ability. Johnny Walker, as the hero,
merely goes on record temporarily in the
feature's early stage, and isn't seen again un-
til near the finish, when he wallops the vil-
lain and later goes into a clinch with Ann.
The members of the supporting cast wander
listlessly hither and yon without accomplish-
ing anything of consequence. There's nothing
to do in the exploitation way except feature
Ann Pennington to the limit and mention
Johnny Walker. The other players mean ab-
solutely nothing to the box-office, as the fans
don't know them.
Page 46
Exhibitors Trade Review
THEATRE EQUIPMENT
AND ACCESSORIES
News and Facts Bearing on
the Design and Improvement
of the House and Its Facilities.
Theatre Equipment New Advertising Medium
Market Very Active proves Usef j Theatre
Sebastopol, Cal., will have one of the
equipped and furnished moving picture houses
in the north bay section, when plans of Man-
ager Albert Huntley are completed in the
near future.
Improvements contemplated include re-
modeling of the interior to provide more
space in the balcony, new and comfortable
theatre, chairs, a new Wurlitzer organ built
especially for the Starland; a new system of
lighting, and new draperies.
Mr. Huntley spent several days in San
Francisco where he made arrangements for
the above improvements.
Work on rearranging and enlarging of
the balcony and installing the new chairs
has begun.
The improved lighting system is to in-
clude aisle lights which will provide illu-
mination sufficient to enable patrons to lo-
cate a seat while the house is darkened dur-
ing the showing of a picture.
The new organ will be installed in a
specially constructed terra cotta room in the
ceiling. This room is to be 12 x 14 x 14 feet
and contains a sound-box of wood. An ad-
ditional room 6x6 feet will be required to
house the motor to operate the organ. The
new instrument is to be built by the Wurlit-
zer Company according to suggestions made
by Mr. Huntley.
* * *
R. McLeran & Co., Hearst Building, San
Francisco, Cal., have been awarded contract
on cost plus basis for the construction of the
four-story steel frame class "A" theatre,
store and office building, to be constructed
for William B. Wagnon, triangle at Mar-
ket, Fulton and Hyt. Streets, from plans
by Architect B. Mar'-us Preteca, Pantages
Theatre .Building, Los Angeles and San Fran-
cisco.
Foundation will be laid to support 12 ad-
ditional stories. Building will be known as
"The Marshall Square" building. Project is
being partly financed by bond issue of $1,-
750,000, purchased by S. W. Strauss & Co.,
San Francisco.
Plans have been completed by O'Brien
Bros., architects, 315 Montgomery Street,
San Francisco and contract awarded to Fen-
nell & Chisholm, 180 Jessie Street, for the
construction of a two-story class "C" ad-
dition to brick loft building on New Mont-
gomery Street, between Minna and Natoma
Streets, for Schwartz & Bernheim. Cost of
addition is estimated at $100,000.
^ ^
Late Construction News
Architect — Jacoby & Everitt, Common-
wealth Bldg., Hamliton Street, bet. 5th &
6th Streets, Allentown, Pa., drawing plans
on Theatre & Lodge Building, $100,000 to
$150,000, 3 sty. 65 x 140 at 2nd & Iron
Streets, Lehighton, Pa. Owner— Masonic
Order of Lehighton, care Wm. F. Hofford,
in chg., Lehighton, Pa.
Architect— H. Craige, Severance, 34 West
44th Street, New York City and Thos W.
Lamb, 644 8 th Avenue, New York, build-
ARRANGEMENTS have been
made whereby free parking
space will be provided for the-
atre men and equipment folks who
will drive to Milwaukee for the Mo-
tion Picture Theatre Owners Con-
vention and the equipment exhibit
May 12. Space near the Milwaukee
Auditorium will accommodate 800
machines and an attendent will be
in charge at all times.
ing Theatres (4), $4,000,000, 4 sty, at bet.
50th & 51st Streets, E. S. 7th Avenue, New
York. Steel Engr. Weinberger & Weishoff,
3.45 Madison Avenue, New York. Owner
Bing & Bing, 110 West 4th Street, New
York. Plans drawn.
Architect — L. Lempert & Son, Cutler
Build ng, Rochester, N. Y. drawing plans
on Theatres & Stores, 1 sty, at Williams
Street nr. East Avenue, Rochester. Owner —
Paul A. Fonyvessy, 62 St. Paul Street,
Rochester, N. Y.
Architect — Douglas P. Hall, 405 Lexing-
ton Avenue, New York City building Thea-
tre & Stores (4) & Offices, $300,000, 2 sty.,
100 x 150 at 140 N. Main Street, Portches-
ter, N. Y. Owner — Jacob Samuel Rogowsky,
467 Main Street, Uortchester, N. Y. Archt.
taking bids on gen. contr.
* * *
Architect — for Theatres — Leon Lampert &
Son, Cutler Building, Rochester, N. Y. Archt.
—for Stores & Offices H. J. Cook, 408 Pearl
Street, Buffalo, N. Y. drawing plans on
Theatre, Stores & Offices (fire rebld.), 1 &
2 sty., 11 v 70 at Main Street, Cawanda,
N. Y. Owner — Richard Wilhelm, Marine
Trust Bldg., Buffalo, N. Y.
Owner — W. H. Robson, Main Street, Al-
bion, N. Y., building Theatre, Stores (2)
& Offices $50,000, 1 & 2 sty., 55 x 162 at
Main Street. Priv. plans. Gen. contract let
to Ward Buell, Ingersoll Road, Albion, N.
Y. Work starts at once.
* * * - - t) *
The Palace Theatre at Farmersville, Texas
is installing new equipment, including 540
special finished chairs.
* ♦
Contract for a new theatre has been let
at New Braunfels, Texas, to cost about $35,-
000, to the A. C. Moeller Co. Louis For-
sage and Emil Heinen are the owners.
Slide-O-Graf Meets With Warm
Approval From Many
Exhibitors
Motion picture and vaudeville theatres
throughout the country are now using the
Slide-O-Graf extensively, for it is attractive
in design with a handsome gold front. It is
simple in construction — simple to operate —
and it produces results. It reaches thou-
sands of patrons a day — limited only by the
location of the theatre, and it makes any
lobby a better lobby.
The Slide-O-Graf can project 10 to 20 ad-
vertisements in colors on a screen 13 inches
square. The action is automatic — every 10
seconds a new advertisement is flashed on,
until all of the changes have appeared; then
the machine repeats as before. Below the
screen is an 8 x 10 panel for your slogan,
admission prices, trade mark or any other
advertising matter you care to use.
Effective Day or Night
The Slide-O-Graf can be operated con-
tinuously twenty-four hours a day. Simply
insert the slides, turn on the current and the
machine gets to work. Its unique and
novel features make it an efficient producer,
and it is as economical as it is effective —
costs only 3c an hour to run. The low cost
of slides permits frequent changes.
You can display the colored advance slides
of features furnished by producers. You
can make your own special announcements
with their famous Radio Mat Typewriter
slides or slidene outfits. You can build up a
regular income by renting out the privilege
of using your machine to local merchants in
your neighborhood, and if you only got ten
merchants at $1.00 per week, within a few
months the machine is fully paid for and
bringing you a profit of over $500 a year. Be-
sides you have at least ten slides boosting
your theatre in an unforgettable manner.
The SLIDE-O-GRAF Jr.
Another novel advertising device that is
being successfully used by exhibitors through-
out the country in conjunction with the au-
tomatic machine is the new Slide-O-Graf Jr.
which projects regular movie slides right on
the sidewalk — either in your lobby, under
your marquee or in a storekeeper's window,
calling attention to your feature attractions..
Quite a few theatres have purchased several
of the small Slide-O-Graf Jr. machines which
are very inexpensive, to supplement the au-
tomatic machine in their lobbies.
The Slide-O-Graf machines are sold on an
exclusive basis, so that only one theatre in a
territory can get it.
The manufacturers are the Standard Slide
Corporation, 48th Street and Broadway, New
York, who are well known in the motion
picture field as one of the largest and most
reliable in their line.
May 2, 1925
Page 47
Projection Hints
Optics, Practical Ideas and Electricity
By WESLEY TROUT
The Motion Picture
Projectionist of Today
The motion picture projectionist of today
has more on his hands than the mere operat-
ing of his projectors. He is usually called
upon to rewind, inspect and mend films,
keep an eye on the machines and the motor
generator set, watch the picture on the screen
and feed the arc lamp. To properly attend
to all these duties it means that he must be
on the job "every minute of his time." He
holds in his hand many factors of great im-
portance for the proper presentation of the
picture projected.
Now the motion picture producer may
produce a very fine story for the screen. The
actor and actress may do his or her part to
their limit. The laboratories may turn out
very, very good prints and the film exchange
sells the picture to the exhibitor, and right
here is where the modern projectionist comes
in to properly present the picture before the
movie patrons.
The Importance of Good
Projection
Stop and think exhibitors, producers and
exchangemen, how easy it would be for the
projectionist to spoil all your efforts of the
whole picture. That is why I have always
said that the prints should be shipped out
to the projectionist in good condition.
Brother projectionists should help each other
by forwarding the prints in good condition
when they leave their hands. It is the duty
of every projectionist to keep his prints in
good shape while in his care.
The projectionist is a very big cog in the
motion picture industry. Every day and
night he sits in the. projection room, running
one show after another, day in and day out,
and still how much credit do they get, huh?
Not very darn much. There can be no show
without projection.
Projectionist Must Know
His Machine
The man that studies his work and tries
to gain more knowledge to present his pic-
tures on the screen, deserves praise and
credit for his work. The man that does not
read and study, take a look at his work and
you will see that he is simply an "operator,"
that does not deserve any credit for his
work — he should NOT be in a projection
room. Am I right or wrong, brothers?
Think Before You Blame
Some months ago I saw a little writeup in
a trade journal where an exchangeman sa d
that exhibitors and projectionists were de-
stroying the film. That man did not seem
to know what he was talking about, he made
rather a large mistake — covered too darn
much ground without doing a little explain-
ing how prints get in bad cond tion.
The exchanges help to destroy just as
many prints as the projectionist. Why?
How long can a print last when it is wound
on a reel with bent, sharp sides? How long
will a print last when it is inspected at "race
horse speed," huh ?
What is the result of a film being wound
on a reel that is crooked, wobbly and badly
bent edges. A film coming from a reel
with a flat hub comes with hard jerks, at an
uneven speed. This will tear out sprocket
holes, and what it don't tear clear, the next
time it will tear out the entire sprocket hole.
Many of the reels sent out by exchanges are
in very bad condition and the only thing
that the projectionist can do is to have some
extra reels for to rewind them on before
projecting.
The Condition of Prints
Exchanges employ girls to do their inspect-
ing and these girls have to inspect so many
reels a day that they cannot give the proper
time to inspection that they should. The ex-
change inspection usually consists on running
film from one reel on to another at a very
high rate of speed and the only thing the
inspector catches is a few inches of missing
sprocket holes and a patch that may happen
to come in two.
The exhibitor and projectionist is entitled
to prints in good condition, and it is the
duty of the exchanges to see that he gets
them in good shape. It certainly is NOT
part of the duty of the projectionist to in-
spect films.
The Matter of "Take-Up"
If a film breaks in a projector it is the
projectionist that gets the blame for it. Of
course any high class man will very care-
fully look over his films and see that they
are in good shape for projection, but there
are many of them that don't and trust to the
exchange to put the films in Al condition.
It is the best policy to go over the films for
bad patches and misframes before you run
them in order to secure perfect projection.
IT IS THE DUTY OF EVERY PRO-
JECTIONISTS TO PLACE FILMS IN
THE CAN RIGHT. I have seen films
thrown in the film can in a slip-shod man-
ner but these same men expect the films
to come to them in Al shape. It is also the
duty of the projectionist to carefully inspect
his machine at least once a week and see
that it is in proper adjustment, that the
sprockets are not becoming "under-cut," and
that the takeup belt is NOT TOO TIGHT,
as I have found on many machines. See
that the valves and rollers in the magazines
are in proper working order and running
true. Another important thing is to see that
the upper magazine is in alignment with the
sprockets. I strongly recommend the use of
five-inch hubs for the takeup of film ; their
use will help to keep much strain off the
film while being taken up. A rewind should
be geared so that it will take at least seven
minutes to rewind one thousand feet of film.
Make sure that the rewind elements are in
perfect alignment with each other at all
times.
SHHH—A SECRET !
JT is only a guess — but maybe a
good one, thai some lucky exhibit-
or w,ho knows how to handle a good
caniera and take a photograph that
does not have to be labeled "This is
a — " is going to get a real break out
of the "GREATER MOVIE SEA-
SON." Don't know who's going to
do it, but we'll bet dollars to dough-
nuts that some real prizes will be
offered for the best picture of this
and the best picture of that during
the celebration in August.
Take our advice: Clean up the
old lens and put some oil on the
joints of your Kodak. Maybe it
won't do you any harm to write to
the Eastman Kodak outfit for a copy
of their free book of instructions.
The New Quartz Lenses
Now Available
Some time ago I received a new leaflet en-
titled "Better Projection with GE Quartz
Lenses" issued by the N. Powers Company,
New York, who have been made the ex-
clusive distributors of the GE Quartz lenses.
They are now distributed by all the leading
supply dealers.
The Motion Picture Industry is one of the
especially favored groups to be greatly bene-
fited by the achievement. The glass condens-
ing lenses which are most commonly used in
all the arc. lamp houses of projection ma-
chines have one marked disadvantage — sus-
ceptibility to temperature changes. Now
through the use of the GE Clear Fused
Quartz Lenses uninterrupted service is prac-
tically assured and lens breakage reduced
very greatly.
Some of the marked p.dvaniages of the GE
Clear Fused Quartz Lenses are : no damage
resulting from extremely high temperatures
which may be expenblWjed in operation;
moreover, there is no darm^e from breakage
due to very rapid cha ~;<5 in tempt. ?ture
which occur in starting the arc. Arc will not
pit your condense! s as the regular glass con-
densers do ; are very much more efficient,
even though one quarter of an inch thicker
than regular condensers ; and they have many
more very good features.
With the Clear Fused Quartz Condensers
the distance from the arc to the face of the
lens is not limited, as in case of the glass
condenser. Pitting from the hot particles of
carbon and copper is not apparent. Conse-
quently with the higher transmission from
the quartz, the clear fused quartz lens re-
mains more efficient than a glass lens
operated under the same conditions.
There are now a great many of the lenses
used in various parts of the U. S. and re-
ports have been received that these lenses
are giving very good service and stand up
well under most all tests.
WORLD'S "LARGEST EXCLUSIVE AMUSEMENT TICKET PIANT . , TWENTY- EI6HT YEARS EXPERIENCE AT YOUR SERVICE
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Page 48
Exhibitors Trade Review
Classified Opportunities
NBWTOIE
is NOT an
EXPENSIVE CITY
FOR genuine comfort,
unusual convenience
and real economy, stop
at the popular Hotel
Martinique. The rates
of $2.50 per day and up —
the special club break-
fast at 45c and the table
d'hote dinner at $1.25
are evidence of the consistent
economy that makes this
modern, progressive hotel one
of the most popular in New
York.
In the midst of the shop-
ping, theatrical and business
centres of uptown New York,
the Hotel Martinique offers a
convenience that is unusual.
Via enclosed subway, you
can, without even stepping
out-of-doors, go direct from
the Martinique to any place
in New York— or the United
States for that matter — as
you can quickly reach Grand
Central or Pennsylvania De-
pot by subway.
On your next visit, stop in
and ask us to show you how
you can live right at the right
price in New York.
A. E. SINGLETON, Res. Mgr.
* Hotel ^
Dkrtmitfue
(Affiliated with Motel jk£Alpin
Bioadway-32-/tf33^Sts
' NEW YORK
HERALDS
L
On All Features — in Any Quantity
QUICK SERVICE — MINIMUM PRICES
Write lor Samples and Prices
J
FILMACK COMPANY
736 S.WABASH AVE. CHICAGO
READ
LE COURRIER
Cinematographique
28 BOULEVARD SAINT DENIS, PARIS
CHARLES LE FRAPER,
Manager
Most widely circulated, best informed and
oldest of the French motion picture journals.
Specimen copy free on request.
Ra) 2 cents a word. Cash with copy.
At Liberty
AT LIBERTY— HIGH CLASS ORGANIST; can
:;lay any make of organ ; cue pictures and improvise ;
-an be featured in any theatre. Address, Amy M.
Simpson, No. 11, Hogan Flats, Fargo, No. Dak
THEATRE CLOSING MAY 1ST— Union Projec-
tionist desires permanent position with first class
theatre. Eleven years' experience, any make pro-
jectors. Six years with present employer. Married,
steady and reliable. Can furnish best references as
to ability, character and attention to duty. E. W.
SANOR, Box 421, Kankakee, Ulino:s.
AT LIBERTY— ORGANIST for immediate en-
gagement. Cue picture properly, play feature solos,
have fine library. CARL STEFFEY, 737 West
Locust St., Shelbyville, Ind.
AT LIBERTY— A-l ORGANIST, experienced;
large library; cue pictures accurately; union. OR-
GANIST, 615 So. Grange Ave., Sioux Falls, South
Dakota.
ORGANIST OF EXCEPTIONAL ABILITY
and experience at liberty. First-class trained musi-
cian. Expert picture player. Feature legitimate and
novelty solos. Good instrument essential. Union
man. Address ORGANIST, 2121 West Somerset
Street, Philadelphia, Pa.
Local Films
MOTION PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the best cameramen. Our price 20c per foot.
Ruby Film Company, 727 Seventh Avenue. New
York.
For Rent
MOTION PICTURE and "Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange. 727 Seventh Ave., New York
City.
FIVE REELS, SEVEN DOLLARS— ADDRESS
E. WOLFE, Halfway, Oregon.
For Sale
LIFE OF ABRAHAM LINCOLN, DANTE'S
INFERNO, Beware of the Law, Minty, with
Beatriz Michalena ; Power, Holbrook Blinn ; Along
the Moonbeam Trail, a scientific production show-
ing hunting and battling of huge beasts and man-
eating monsters of millions of years ago. Write now,
Jawitz Films, 729-7th Ave., New York City.
FOR SALE— MOTION PICTURE BUSINESS
consisting of 500 reels of film, also accessories.
Quitting business and will sell at big sacrifice. Won-
derful opportunity to make good buy. Address
POST OFFICE BOX 662, Tulsa, Oklahoma.
FOURTEEN HUNDRED NEW OPERA
CHAIRS, some upholstered. New goods made on
contract to fit. Bankrupt stock, at a big saving.
EIGHT THOUSAND YARDS of government
Standard Battleship Linoleum and Cork Carpet at
less than wholesale prices for theatres, churches,
clubs and lodges. Guaranteed goods. Not less than
one roll sold. J. P. REDINGTON & COMPANY,
SCRANTON, PA.
THEATRE FOR SALE — Twenty minutes from
Times Square, in large New Jersey City — splendidly
located and beautifully equipped with scenery etc.
with 135C seats, capacity could be increased. Leas-
ed for two years so as to yield 20% on the in-
vestment with increased rent on renewal. Wonder-
ful Moving Picture site after present lease expires
with more than a hundred thousand people to draw
from. Can be bought for one half of the rep'ace-
ment cost of building alone, not to mention land
value of $40,000. All you need is $25,000 cash; will
take back time mortgage foi balance. Great bargain.
Address Fay H. White, 15 East 40 St., New York
City.1
COLLINS SAND CAVE TRAGEDY Film break-
ing records everywhere. An Exclusive One Reel
Special, Not a News. Prints sold or rented. Write
or wire, Capitol Film Co., 20 South Illinois, In-
dianapolis, Indiana.
MERA, 200 FT. UNIVERSAL, ZEISS LENS,
Tripod and two cases. R. Wright, 1025 Linn St.,
For Sale
MOVING PICTURE LIBRARY— Goes at $165.00.
Gooa as new. CARLETON GOBBA, 1335 E.
Church St.. Adrian, Michigan.
NATIONAL CASH REGISTER TICKET SELL-
ING machine, A.C., 60-c motor, $75. Box 82,
Canton, Ohio
Wanted — To Buy
WANT TO BUY THEATRE OUTSIDE NEW
YORK. Please write giving full particulars. Box
F. M. Exhibitors Trade Review. New York.
Miscellaneous
THEATRE OWNERS, ATTENTION. Prevent
fires in your theatre. Install the AMERICAN
FIRE EXTINGUISHER. Write for prices and
full information today. Don't wait till you have a
*ire. American Chem.cal Co., Lebanon, Penn.
Capacity 1,000
WW ^Breakers
Atlantic City, N. J.
ON THE OCEAN FRONT
Fireproof
American and European Plans
Orchestra Dancing
Golf Privileges Cabinet Baths
Garage
JOEL HILLMAN, Piesident
CINEMA
The Motion Picture Review
of the Orient
Manager: E. ATHANASSOPOULO
Editor-in-Chief:
JACQUES COHEN-TOUSSIEH
"CINEMA" is the only picture publication
circulating throughout the Orient.
Address:
'CINEMA," 8 RUE de L'EGLISE DEBBANli
ALEXANDRIA, EGYPT
Mailing Lists
Will belpyou increase sale*
Send for FREE catalog airing
conTlfaandpriceaonclaaHlfioan
QQO/, Guaranteed Crf ,
yy/Obr refund of J Feach
Good photography plays no small part in
making a picture popular. It has a definite
box office value.
I % r'
EASTMAN
POSITIVE FILM
— does justice to the cinemato-
graphers skill. It carries all the
quality of the negative through to
the screen.
And you know when the picture
is printed on genuine Eastman
Film — the identification "Eastman"
and "Kodak" in black letters in
the margin tells you.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
ac
ennett Come dies
Tbejc *Reefo
Girls — so pretty you wonder where he gets them.
Gags — so sparkling you marvel at the cleverness of those
who thought of them.
Comedians — so clever there isn't a dull moment while
they are on the screen.
No wonder Sennett Two-Reel Comedies give a sparkle
and dash to your program that make them a tonic and a
necessity.
Coming, "Super Lizzies"
Path^comedy
TRADE (^*J MARK
[old Your Play Dates for The Milwaukee Convention, May 12 -
CTrade REVIEW
9he Business Paper of the Motion Picture Industry
For a HEAL Spring Drive
pDAMt
SANS
THE
crowded;
*lk. ■ .'.v..
April ffiramount^idure&
MAKES MONEY FOR
SMALL-UNIT THEATRES
THEATRE
T
HE outstanding leadership of
the Mighty Wurlitzer Unit
Organ among the fine theatres
of the United States is everywhere
conceded. Wurlitzer prestige now
extends to all parts of the civilized
world.
The Wurlitzer is built in various
sizes but only one standard — the
highest known — and is as outstand-
ing a feature and box-office attraction
in small-unit theatres as the great
Wurlitzers in the largest metropolitan
theatres. As a matter of fact, the
Wurlitzer in the small-unit house is
such a big thing proportionately that
it is actually a sensation, for it is the
unusual and extraordinary that attracts
at the box-office.
Full particulars upon application
at any of the thirty-three Wurlitzer
branches from coast to coast.
WuRLlIZER
" REG LI S PAT. OFF ~
PIANOS • ORGANS • HARPS • MUSICAL INSTRUMENTS
CINCINNATI NEW YORK CHICAGO
121 East Fourth Si. 120 West 42ml Si. 329 S. Wabash Ave.
SAX FRANCISCO COS ANGELES
250 Stockton St. S14 S. Broadway
FLIRTING/
An AI Christie laugh Special
Here is a whirlwind of mirth that played two years
continuously on the stage. As a picture endowed
with the master touch of Al Christie, producer, and
Scott Sidney, director, it represents a box-office
knockout. The story is a rollicking, mile-a-minute
gloom chaser that begins with a chuckle and ends
with a roar. You can mark this one down as a box-
office riot that will pile up the dollars.
with a sensational comedy cast
including :
John T. Murray, Wanda Hawley,
Ethel Shannon, Hal Cooley,
Jack Duffy, Vera Steadman,
Jimmie Adams, Jimmie Harrison,
David James
^Producers T)i&MbuUnq \
AJoroomtuyrL C7
NOW BOOKING
Member of: Motion Picture Producers and
Distributors of America, Inc., Will H. Hays, Pres.
Published weekly by Exhibitors Review Publishing Corporation at 34 North Crystal Street, East Stroudsburg, Pa. Editorial Offices 45 West 45th Street,
New Yorlf City. Subscription $2.00 year, Entered as second-class matter Aug. 5, 1922, at postoffice at East Stroudsburg, Pa., under act of March 2, 1879.
Not yesterday, but tomorrow
is what you are primarily interested in.
Past performances, with their records are
now hut history.
What will the morrow bring?
From United Artists Corporation, to-
morrow will bring no idle promises, no
camouflaged assurances, no sugar-coated
announcement of what it hopes to do.
It will present the productions of the greatest
stars in the world. Those of Mary Pickford,
Charlie Chaplin, Douglas Fairbanks, D.W.
Griffith, Rudolph Valentino, William S.
Hart and others.
Adhering strictly to the original purpose
of concentrating only upon the superlative
type of productions, it plans a strictly lim-
ited output, but at the same time a definite
volume of material.
The minimum of pictures, next season, will
be twelve for the year. On the other hand,
the maximum will be fifteen.
Such facts come as a joyous announcement
to exhibitors. It will offer far more product
of only meritorious quality — marketed on
the most equitable basis ever presented.
TO MORROW
For instance, tomorrow will bring
Mary Pickford in "Little Annie Rooney", a
comedy in which her every inimitable qualifi-
cation will be given sway; Charlie Chaplin in
"The Gold Rush", the greatest and most
stupendous Chaplin comedy of all time; Douglas
Fairbanks in "Don Q, Son of Zorro"; D. W.
Griffith's "Sally of the Sawdust"; Rudolph
Valentino in "The Bronze Collar"; and William
S. Hart in a spectacular western story, the title
of which will be announced later.
Think of just those six. And tomorrow becomes
blighter and happier for every exhibitor.
The six greatest stars, producing for you the
six greatest productions of the coming season.
Greatest, because these producing units are ab-
solutely free from the deadening requirements
of quantity production.
Of greatest importance to the exhibitor is the
manner in which these wonderful pictures will
be distributed. Each picture will be marketed
singly— each sold on an individual basis — each
offered only on its merit. No program or block
bookings. No grouping for the purpose of a
single contract — thus giving to the industry the
greatest and most meritorious productions,
upon an absolutely independent and open
market.
It's tomorrow you are interested in and here are
the greatest productions of tomorrow.
I
MARY
PICKFORD
m
Little A nnie Rooney
Release Date - September 13th
UNITED ARTISTS CORPORATION
Mary Pickford Charles Chaplin jvj
Douglas Fairbanks D. W. Griffith ^ )
Hiram Abrams, President. Joseph M.Schenck, Chairman, Board of Directors
u
7«
Release Date -
Rush
n
UNITED ARTISTS CORPORATION
Mary\Pickford: ' Charles Chapliri
Douglas; ^airhdnh^ D. W. Griffith
Hiram Abrams, President. Joseph M.Schenck, Chairman, Board of Directors
DOUGLAS
FAIRBANKS
in
DON
Son oj Zorro
Release Date - August 30th
UNITED ARTISTS CORPORATION
Mary Pickford Charles Chaplin
Douglas Fairbanks D. W. Griffith
Hiram Abrams, President. Joseph M Schench. Chairman, Board of Directors
4 >js
D.W. GRIFFITH
presents
tSa//i/ o/ffte Sawdust
Based upon a play
by Dorothy Donnelly
Release Date - October n.lh
UNITED ARTISTS CORPORATION
Mary Pickford Charles Chaplin
Douglas Fairbanks D. W. Griffith
Hiram Abrams, President Joseph M Schenck. Chairman . Board of Directors
it
Joseph M. Schenck presents-
RUDOLPH
VALENTINO
in
^he Bronze Collar
Release Date -September 2fK
'UNITED ARTISTS CORPORATION
Mary Pick ford Charles Chaplin
Douglas Fairbanks D. W. Griffith
Hiram Abrams, President. Joseph M. Schenck. Chairman, Board of Directors
n
WILLIAM S. HART
In a spectacular Western story,
to be produced most stupendously.
Title will be announced later.
Release Date - October 25th
UNITED ARTISTS CORPORATION'
Mary Pick ford Charles Chaplin
Douglas Fairbanks D. W. Griffith
Hiram Abrams, President. Joseph M.Schenck, Chairman, Board of Directors
Page 10
Exhibitors Trade Review
The Supreme Achievement of the Independent Producer!
Never Before in the Annals of the Independent
Field Has Such a Meritorious Cinema Classic
Ever Been Contributed for Its Posterity
IVAN PLAYERS, Inc.
have the honor to present
"LYING WIVES"
Written and Directed by Ivan ABRAMSON
With a Brilliant Array of Screen Luminaries Including
CLARA KIMBALL YOUNG ' MADGE KENNEDY
RICHARD BENNETT EDNA MURPHY
NILES WELCH J. BARNEY SHERRY
The Sort of a Show That Will Flabergast All Opposition
A Quality Production of the Kind That Will Quicken the
Pulse of Your Business
Write or Wire for Territorial Status
"LYING WIVES" Is the First of the Four IVAN EMERALD
PRODUCTIONS to Be Produced by
IVAN PLAYERS, Inc.
729 Seventh Ave. New York City
Ask us about one of the most sensational exploitation
stunts ever seen, with Captain Nungesser
in person and his airplane.
Gilbert E. Gable
presents
THE SK.V
ivith
Jacqueline Logan and
Capt. fltingesser
From the story "The Great Air Mail "Robbery"
by JacK. Lait
Associated E^jchihitors
Physical Distributor
Pathe Exchange, Inc.
J. S. Woody, President
Encore
Foreign Representative
Sidney Garrett
ttti
,8*
©i
ML WPP
WTBEST
TttlR
"""" E
^Motion
picture rrod«G{ f10a, Co,
■Bto' Pioneer * . t :ne ;
V*5*M Firm's Properties »^ jcount,^"*
,j Goes Out Ot j..j.ftT U'redaotioii
Ml
CI J
What Does I
A 0 rfUideration
* <£lfta3lcon9iderab
r^eWe^> Thirty
I.
4jl>ert„4eq States loc
iIei' oil coatiment
There
VITAGRAPH TO CONTINUE.
t Say Control Was Turned ^pajRy of A
to Warner Brothers. Ire biw /inien'ca,
Its Officers
Over
In a statement' Issued
yesterday bync ^"^ COmpaufp,",,^ C°^try'S
t ^^lUoered nei Altfert «BL Smith and John B. . Rock, »flctepejld . L ' ha« been snJ,l
S ^aMl The deal. V President and General Manager respec- P^esUJ^^ ^ P 0<!&.-a^- *
one of the
rei\
tlvel
war
Vita
foUo
"T
Aroe
turn
o«lc
pant
man
urer
I. S
Don
Gen
ttnfci
blgfi
kno1
panl
tofo
to <3
It
off(<
terd
that
exla!
out
the
first
producing ^rodaeti
l>r. , entereo- to ise
in 0*c2*„
nc
iTthey «^
lcturea.
INCLUDED IN SALE
OF VITAGRAPH FIRMi
" Warner Bros, has bought Vitagraph ! "
Warner thereby becomes a tremendous and powerfu
factor in distribution as well as production.
That's what it means to us.
But—
What does it mean to you — the exhibitors of the world t
First it means a stronger hold upon independence fo
every exhibitor — a steady supply of high class product dis
tributed through a major, old-line exchange system. Through
Warner Bros, and Vitagraph sufficient high class produc
for the coming year is a certainty. The guess is taken ou
of 1925-26 and all future seasons for every exhibitor wh<
wants to be independent.
Warner Bros, will be closer to you; will deal directl
with you through its own exchange system; and will giv<
* ^r^V^V'^ ^ Stoart B^^t Kock, repre, n,itl
^f^W^V-'^ Stuart Blat^and ock> reprfr ; ^ft^Aj^ftc^
■
f -"-da
Prod,?*** I s
h&
^oig screen companies
In Deal; Warner Bros.
Buys Out Vitagraph
TO GIVE
In one of the biggest film deals of the year, Harry M.
uer, president of Warner Brothers Inc., today, announced
the Vitagraph Company of
ies. The deal was an outright
amalgmation.
f
viinunnrn
E
SELLS ro
WIIBE COMPANY
St
<4er
Pt-e;
a«at
StttD
oung Firm Takei
Properties and Big Library
Over AllCj
ean to You?
jbCcSoiato!
r Bros, IncV;
Screen Deal
PWMSED
BF
117 AD Air n nrv^ L H
7%
rou^h Vitagrap}
into
the 11
ou, in these dealings, personal service in the highest
egree.
To Vitagraph, the oldest and most esteemed distributing
rganization, there has been opened up the resources of a
ompany that has proven, beyond all doubt, its ability to
iroduce the kind of entertainment that brings money to the
>ox office.
In brief, "Warner Bros. Buys Vitagraph" means that the
lan power and the resources of two mainstays of the inde-
endent exhibitor have united for the creation of a gigantic
rray of product distributed through an organization which
ar twenty-eight years has rendered service to the inde-
endent exhibitor.
Warner Bros, product for the season 1925-26 and all
uture Warner pictures, will be distributed through its newly
cquired Vitagraph exchanges.
oped *ecently. Jr,re producers
Ul nation P1^*^ financing
* irtrfbotew i ^an $3,000.'
the extent of vitagraPh C
US -"C^ ™- w*
*nd barrel tlie 0^cst
- with an exce ^ beel
rrust company
^diUonal TtSoubtedb
The Prefinancing, *
.alt tor„,n*r and further
nto ^TUrtot Warner
°D ^ announced tbe in
wbo have anno n<jW tl
"t constmcins_
TntheUnitf SJgJ ,
This deal ma* flu<
one of the maV«
photoplays- T» ^
ner ^distributer* as th
national d is m yitagrapV
distribute f twenW
, world, c°nsisrr vey cities
/•changes *» *e *fin can
^ United atatea, *>wft coi
e in England, and ten
'C Europe. th aS r
Albert B. S?1 t BVac
fc Commodore ^^mT B
d< the estate of „
lKrcSentedhy Joh«Kgraph
' in control 01
ar organization. . .
S' in ^f^arner Bros.
Ss Company ^ botb m
•°m « aslos Angeles,"
33 ,r the Vitagraph's
-.nt <luire \. „ twenty-acre
V« Flatbush a tweny^e
th<ttollvWood au*fea i
ny Thcy "K^f6* cons
ber 6ion 0f what * f
res* latest »1>»ry °^ti«
M**1 in the ^'Id,^
ae. outPut of Vitagray
tUevs' *<^» vdftble "
state- „{ the moaV" . Y,or
t .on O' * . . _ Vti: 11"'
orS8D> * ^Ofvon
A$
WARNER BROS
MB
tr-orldrconsi^n,
output of Vitagraph^
Bro eigbt years, rts
Tories and>ctures^,
Nations,
awatioB
n with 1
ner
ent:-—
bught tl
s Vitagn
It is nc
fi^raph
the hah<_
-Penw w,to
Page 14
Exhibitors Trade Revieu
The greatest service any producer can give to an
exhibitor is the building of a ready-made audience for
a picture. Vitagraph, in placing the serialization of
"Baree" in a total of 800 newspapers, large and small,
throughout the country, has set a record that has
never before been equalled. The greatest ready-
made audience in movie history is waiting for
ANITA STEWART
in
BAREE
SON OF
KAZAN"
bij James OliverCurWood
A David Smith Production
AT ALL VITAGRAPH
EXCHANGES
Albany, N. Y.
Atlanta, Ga.
Boston, Mass.
Buffalo, N. Y.
Chicago, 111.
Cincinnati, Ohio
Cleveland, Ohio
Dallas, Texas
Denver, Colo.
Detroit. Mich.
Kansas City, Mo.
Los Angeles, Cal.
Minneapolis, Minn.
Montreal, Can.
New Orleans, La.
New Haven, Conn.
New York City, N. Y.
Oklahoma City. Okla.
Omaha, Nebr.
Philadelphia, Pa.
Pittsburgh, Pa.
St. John, N. B., Canada
St. Louis, Mo.
Salt Lake City, Utah
San Francisco, Cal.
Seattle, Wash.
Toronto, Canada
Washington, D. C.
Winnipeg, Canada
FOREIGN
EXCHANGES
Vitagraph Ltd.
London, W. C, England
London, W. C, England
Manchester, England
Glasgow, Scotland
Newcastle-on-Tyne, Eng.
Birmingham, England
Cardiff, Wales
Leeds, England
Liverpool, England
Dublin, Ireland
Cie Vitagraph de France
Paris, France
Alger, France
Bordeaux, France
Lille, France
Lyons, France
Marseilles, France
Nancy, France
Strasbourg, France
Bruxelles, Belgium
Geneve, Switzerland
Telephone connections at all
branches.
May 9, 1925
Page 15
WARNER BBOC
^" Classics of the Screen^
In the £uhitsch J/Lanner-
Delicate-Svnart-Tascinatinq-
yite most delightful domestic
comedy oT the year —
nttSS ME AGA/V
^ * by HANS RRAELY
ERNST LUBITSCH
PRODUCTION
with
MARIE PREVOST
MONTE BLUE
CLARA BOW
JOHN HOCHE
WILLARD LOUIS
Directed by
ERNST LUBITSCH
AVAILABLE AT
WARNER BROS.
FRANCHISE HOLDERS
Three Women
Find Your Man
The Lover of Camille
This Woman
The Narrow Street
The Age of Innocence
The Dark Swan
The Lighthouse By The Sea
A Lost Lady
The Bridge of Sighs
A Broadway Butterfly
On Thin Ice
The Man Without a Conscience
Recompense
My Wife and I
The Woman Hater
Eve's Lover
Tracked in the Snow Country
How Baxter Butted In
hiding Jast to
independence and
success with a
Ghain cfQveat
P/ctuic?/
Aiken
PriMe
in
"WILDFIRE" is the great
racing picture of the season —
ready for you now when the
great public interest in the turf
is whetted. You'll find it a fast
suspenseful thriller
with plenty of
comedy situations;
you'll see some of
the greatest racing
scenes ever caught
by the camera.
by GWm Y HOMRT
am( GEORGE DROADHURST
[Directed by T Hayes Hunter
INDISTINCTIVE PICTURES CORPj
PRODUCTION
Heitru KHobart:
PRESIDENT
Elsie
Ferguson1
tlNKNOWNi
LOVER!'
7Ae
With
FRANK MAYO and
MILDRED HARRIS
FidorHu^oHalperii
Production
Smart people in
smart New York So-
ciety; a star whose
beauty and personality
assures box-office popu-
larity; and a dramatic
story, perfectly acted —
that is Victor Hugo
Halperin's "The Un-
known Lover,9' starring
Elsie Ferguson. Frank
Mayo and Mildred
Harris add to the
drawing power of this
picture.
May 9, 1925
Page 17
Right for Any
AVAILABLE AT
WARNER BROS.
FRANCHISE
HOLDERS
Three Women
Find Your Man
The Lover of Camille
This Woman
The Narrow Street
The Age of Innocence
The Dark Swan
The Lighthouse By;
The Sea
A Lost Lady
The Bridge of Sigjhs
A Broadway Butterfly
On Thin Ice i
The Man Without
a Conscience
RecoWReirie^
Kiss i Me . $gain
Eve's l Lover
Tracked. i n> Ui e Snow
Country/
How Baxter Butted In1.
Office!
aPted
f/L
Dieted b.
VAY WIFE
JIXD IM
7rom the >6uei fat/
HARRIET BEECHER STOWE
•with
IRENE RICH
HUNTLY GORDON
JOHN HARRON
JOHN ROCHE
CONSTANCE BENNETT
TOM RICKETTS
CLAIRE deLOREZ
II!
Directed by MILLARD WEBB
Scetmrioly Julien Josephson
Classics of the Screen •
Page 18
Exhibitors Trade Review
Ml
announce
9
^V<S' Sensational tlnvhf.
JOHN LOWELL
EVANGELINE RUSSELL
X. Chse RusselL
DARING DRAMA OF THE
AMERICAN INDIAN ^TODA^
AUTHENTIC -THRILLING - SENSATIONAL- A
May 9, 1925
Page 19
Foreign Rights Controlled by INTER-OCEAN FILM CORP.
218 West 42nd St. New York City.
MAGNIFICENT BOX OFFICE ATTRACTION/
Page 20
Exhibitors Trade Review
LET'S GO
EVERYBODY WELCOME
to attend the
G EQUIPMENT
SHOW
Arranged by the
Association of Motion Picture Equipment Dealers of America
at the
AUDITORIUM
MILWAUKEE, WISCONSIN
Week of May 12th, 1925
This Show will be held during the convention of the MOTION PICTURE
THEATRE OWNERS OF AMERICA.
More than 60 Manufacturers will exhibit their latest products. Come
and see the newest things in theatre equipment. Keep up with the times.
3,000 Theatre Owners and Projectionists are expected in Milwaukee.
Railroads are allowing us special rates. So are the Milwaukee Hotels.
The general public will not be admitted. The equipment display is for
theatre owners and their employees and supply dealers and manufacturers.
A REAL EDUCATIONAL SHOW
You will be more than repaid by a visit to Milwaukee May 12 in the new
ideas and new methods for increased efficiency in theatre operation which
you will carry away. No admission charged.
For further information, write, phone or wire Sam Lears, President
Manufacturers' Division of the ASSOCIATION OF MOTION
PICTURE EQUIPMENT DEALERS OF AMERICA,
41 7 South Dearborn Street Chicago - Illinois
May 9, 1925
Page 21
STOP BUYING BRICK
for construction of
EXHIBITOR-OWNED THEATRES!
Take your play dates to Milwaukee, May 12-15,
prepared to join the general mobilization for independence
and decent competition.
It's your fight. Get in and do your part while there is
a chance to win.
If you can't go in person to the most important meeting
the motion picture industry has known, a meeting that
gives promise of revolutionizing the business, put yourself
on record by mailing the coupon below.
Don't postpone action a single day. There may never
be another opportunity.
You are engaged in a legitimate and honorable busi-
ness. Protect it while you can.
Act! Right Now!
Willard C. Howe, Editor,
Exhibitors Trade Review.
WILLARD C. HOWE, Editor,
Exhibitors Trade Review,
Hotel Wisconsin,
Milwaukee, Wis.
I believe the place of the distributor is in distribution, not in the-
atre operation.
I pledge myself to book, as far as possible, the product of distributors
who are fighting for an open and competitive market.
I am in position to consider pictures from non-trust
sources.
Name
Theatre
Address
'My Son is O. K. all through.
A plot with many angles
of appeal. A cast of real
ability. Amounting pleas-
ing to the eye at all times.
A series of real punches
and a climax that will
drag'em to the edge of
the seats. In a word, a
real picture.
Motion Picture News
Qhe Picture
Made to Order
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May 9, 1925
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EXHIBITORS
CTmde REVIEW
%e Business Thper of the Motion Before industry
WILLARD C. HOWE, Editor
H. K. CRU1KSHANK, Associate Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager
H. J. SCHLEIER, Business Manager
L. S. HARRIS, Equipment Manager
Vol 17
May 9, 1925
No. 24
CONTENTS
EDITORIAL FEATURE
t
Milwaukee for Play Dates - 27
HIGHLIGHTS IN THE NEWS
Vitagraph Exchanges Unaffected by Merger 29
Nebraska-Iowa Attack Non-Theatrical Sales 29
Pathe in Prosperous Condition _ 29
Cohen Dispels Film Shortage Bugaboo _ 29
Stage Set for Emancipation 30
Lieber Re-Elected First National Head 30
Paramount Seeks $10,000,000 Chain 30
Kansas-Missouri M. P. T. O. to Conclave 32
"Phantom of the Opera" Premiere 32
T. O. C. C. Holds Banquet 34
Jersey Designates Delegates 34
Sawyer-Rubin Spike Rumor 35
Jack Dempsey in Gotham 35
Harold Lloyd Gets Ovations 35
Laemmi.e Launches Program 36
Gloria To Quit Famous? 37
United Artists Announcements • 52
PICTORIAL PRESENTATIONS
"Tracked in The Snow Country" Frontispiece
"Red Love" 44
REGULAR DEPARTMENTS
Editorials ,
Hollywood Close-Ups
Independent News
Sales News and Personalities
Production Highlights
Exhibitor News
..25,
31
38
43
47
49
58
Greater Movie Season _ 62
Box-Office Reviews ■ 68
Big Little Feature 72
Short Subject Production Charts 75
Equipment News and Notes _ 77
Copyright 1925 by Exhibitors Review Publishing Corporation
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Build-
ing, 45 West Forty-fifth street, New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates: Postage paid per year, United States, $2; Canada, $3; Foreign,
$6; single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE
F. HEATH COBB
1432 GOWER ST., HOLLYWOOD.
The Most
Important News
of the Week!
SHOWMAN history has been writ-
ten in New York City this week.
Metro- Gold wyn's Trackless Train is
the raging sensation of the day. Whis-
tles blowing, smoke belching from its
funnel, the Metro-Goldwyn Special
journeyed up Manhattan Island,
blazing the most remarkable trail of
exploitation achievement in the an-
nals of theatrical promotion.
NOT since the boys came back
from "over there" have the New
York police had to cope with greater
mobs of surging people, all eager to
see this marvel of the ages, a real loco-
motive and train, plowing its way
through the city streets.
PRECEDED by an escort of motor-
cycle police the Trackless Train
visited City Hall, where Mayor Hylan
suspended business to visit the as-
tounding curiosity and ride with the
engineer in the cab. When the Metro-
Goldwyn Special leaves New York it
will carry a letter from Mayor Hylan
to Mayor Cryer of Los Angeles, com-
memorating the send-off of the first
Trackless Train of history.
METRO-GOLDWYN'S Trackless
Train will soon start on its
transcontinental journey — the biggest
exploitation effort ever conceived.
Metro-Goldwyn is giving exhibitors
not only the biggest box-office hits of
the day, but showmanship as well.
Get aboard Metro-Goldwyn' s Exploi-
tation Special and ride through to
unprecedented success.
The Talk of The Industry
Page 24
Exhibitors Trade Review
"Tracked in the Snow Country"
Jean Marlow, David Butler and Mitchell Lewis make an
opportunity for Kin-Tin-Tin in Warner's Latest
JUN -c 1925
EXHIBITORS
crmde REVIEW
Qhe Business Paper of the Motion Before Industry
Do You Know What "Self-Defense" Means?
|F YOU ARE an independent
exhibitor, you must be some-
thing of an optimist. And
you must have a little more
than average courage. Or you
must be blind and dumb.
If you don't realize that you are head-
ing into bitter trouble, you are fully as
blind and dumb as some of the magnates
of this business suppose.
And if you know fairly well what is
ahead, as you undoubtedly do, it is evi-
dent that you are not afraid of a fight.
Otherwise you would get out of the busi-
ness while you can make your exit with
a whole skin.
Let's assume that you are an optimist,
one of the reasoning sort. You believe
that there's always a way to win when
you know you are right.
Let's assume, too, that you have some
courage. That you have the habit of
meeting most issues squarely and that
you could be goaded into punching your
enemy in the nose if your enemy hap-
pened to carry his tactics a little too far.
All right. Then you are face to face
with a situation where you can use these
admirable, if somewhat rare, qualities.
There's a definite effort being made
to crowd you out of business. No matter
where you are located, how large or how
small your theatre may be, if you are
independent, you belong in the class that
is scheduled to join the dodo and all the
other extinct birds.
How are they going to put you out of
business? With your own money, of
course.
Your money that they take in profit
on the pictures they induce you to play
in your theatre is going to buy the brick
and the hardware for the theatre that
will put you out of business.
It's your own signature on the dotted
line of a contract for pictures that are
conceived in iniquity and dedicated to
unfair competition which will eventually
reduce you to the status of a door tender.
You can't negotiate with a highway-
man. It's good business to give him your
watch or a little lead, — in the form of
play dates. If you use them effectively
the riot will be over before it starts.
There isn't a would-be monopolist in
this business who can afford to stand up
against you if you and a majority of the
other intelligent exhibitors of the United
States and Canada make intelligent use
of the right every buyer has to deal with
those who deal fairly.
You haven't the right to enter into any
agreements in restraint of trade. But
you have the absolute right to take your
play dates to Milwaukee May 12,' pre-
pared to use them in your own defense.
You have the right, at Milwaukee, to
book product that will come to you clean,
free from any intent or thought of driv-
ing you out of business.
You will find, at Milwaukee, ample
opportunity to fill your time with product
of suitable character, offered to you on
that basis.
Read the call issued by the Motion
Picture Theatre Owners of America,
appearing in this issue.
Watch for the announcements oi^clean
product to appear in next week's issue.
Product that is being made and sold for
legitimate profit, not to build theatres
at your expense.
Then go to Milwaukee ready for busi-
ness. Or, if you can't go, turn to page 21
and put yourself on record.
This is a general mobilization. Either
get in line now, or prepare to take your
medicine. There's no other course open!
Page 26
They're At It Again
IN a trade advertisement published this week
Famous Players-Lasky makes the modest claim
that "the really outstanding hits of the past year
have all been Paramount Pictures." Which is
important, if true.
It's strange, however, that Famous doesn't pro-
vide some evidence in support of such an assertion,
particularly in view of what has been said lately
about overly extravagant statements in film adver-
tising and the desire of the industry to hew closer to
facts. And the more particularly since the Motion
Picture News "Check-up" was quoted by First
National recently to prove that box-office returns
show First National well in the lead.
It's the old story, with the First National case
resting on what seems to be competent evidence.
Where is the evidence on the Paramount side?
* * *
It Ought to Happen More Often
WHEN an independent picture holds over in
a Broadway house the average motion pic-
ture man thinks something extraordinary
has happened. Not, perhaps, because there are
so few independent productions that might run a
second Aveek on Broadway with profit, but chiefly
because there are so few independent productions
that get the opportunity. Possibly that is why the
recent holdover of Chadwick's "Wizard of Oz" at
the Colony seemed something of an event. But
it is probably more important to record the fact
that the second week's business justified itself.
It is about time for exhibitors generally to
realize that some of the independent organizations
are turning out first-run stuff, all precedent and
prejudice to the contrary, notwithstanding. Why
not give them credit for quality when they show it ?
* * *
Plentv of Product Next Year
THE investigation recently concluded by
Sydney S. Cohen shows that 800 feature pic-
tures are scheduled for release next year, not
taking into consideration the recent increase in the
Warner program from 26 to 40 pictures, or a pos-
sible jump in the United Artists' schedule.
Out of this total, Famous, Metro and First
National expect to release approximately 184.
The rest of the output will come from national in-
dependents and state right distributors.
In Mr. Cohen's questionnaire, distributors were
Exhibitors Trade Review
asked to classify their product, on an A-B-C basis,
the C group consisting of program pictures. Some
replies contained no classifications, but it is evident
from the returns that the only shortage of product
impending is in the "program" classification. But
38 program pictures were reported as against 345
grouped as "Class A." Which bears out the con-
tention that nobody loves program pictures any
more.
The figures provide tangible evidence that
product will be plentiful and it must be conceded
that they do not contain much that could be
deemed inflation. Possibly a couple of important
companies are still undecided as to the details of
their programs, but in the main the actual working
basis will probably come very close to the reported
schedules. Anyway, there will be no theatres
forced out of business by shortage of product.
No. Those that close will do so for other reasons,
* * *
What Are Bricks For?
THE brick business is breaking liberally into
our conversation these days. Some folks are
urging, with propriety, that it is better to lay
bricks than to throw them. A splendid theory,
except for the fact that some of the distributors
discovered it first. And have been laying bricks
pretty steadily, all over the country. Ask Bill
Watts, of Springfield, 111. He knows.
* * *
What of the Greater Movie Season?
THERE seems to be some misunderstanding of
the real status of the Greater Movie Season
idea and project. Exhibitors, some of them,
are viewing it with suspicion as a move to increase
film rentals during the normally dull season.
Such suspicion might be justified, were it not
for one very evident fact. The Greater Movie
Season isn't anybody's property. It is a movement
that will benefit the entire industry, providing the
industry as a whole puts it over. It merits genuine
whole-hearted support on that basis. Forget who
thought of it first. Forget who is for it or against
it now. Weigh it on its merits and there can be
but one verdict — that the industry needs such a
campaign to bring to the theatres an army of
people who now take no interest in motion pictures
of any variety.
It is a big project with tremendous possibilities.
But it can't succeed unless the exhibitors of the
country do the job. It is a job that ought to be
done.
May 9, 1925 Page 27
Bring Your Play Dates
To Milwaukee
RING your play dates to
Milwaukee. We have pre-
pared another fortress for your
protection — the establishment
of a Bureau of Trade and
Commerce. We have been in
conference with Fox, Universal Warner
Brothers, Film Booking Offices, Vitagraph,
and many Producers for the State Right
market. The heads of these companies have
pledged to our National Board of Directors
in person their fullest co-operation, financial
and otherwise, in fostering the Bureau of
Trade and Commerce for the purpose of
segregating Independent Commerce to
Independents.
You will be in a position to trade at
Milwaukee. All the sessions will be busi-
ness ones, with the exception of the one
devoted to the election of a Board of
Directors. The Producers will be in a
position to offer you contracts for their
programs. You will be there to make your
selections. Keep yourself ready for this
new service which our Organization is
offering you. It is for your good that this
Bureau has been introduced — for your
preservation and the preservation of our
Industry from monopoly.
Save your play dates for Independent
Producers. Come prepared to do business
at the Bureau of Trade and Commerce.
There you will meet the owners of com-
panies and their representatives. There
will be no time, nor occasion, for evading
of issues or diplomacy. Every promise
made will be made by an owner, not a
salesman, and if made by a salesman, will
have the owner of the company there as a
witness for its fulfillment. At Milwaukee,
you will meet the heads of the big national
independent producing and distributing
companies and state right organizations.
It will give you a chance of getting
acquainted with each other. Tell them
the situation in your territory and your
problems. Let them know what they can
do to help you. Get together with them
and iron out any differences that may have
existed in the past. The battle is yours
and theirs. You are both soldiers, fighting
shoulder to shoulder for your independence.
The interest is mutual, and they have told
us they want to co-operate in every possible
way with independent theatre owners.
Milwaukee is the time. Come there with
your play dates and learn the quality and
quantity of product available and you can
make your choice. Be prepared to make it.
A bee is defenseless after its stinger is gone.
You are defenseless without your dates.
Bring them to Milwaukee for Independents.
Remember our slogan — INDEPEND-
Page 28
Exhibitors Trade Review
ENTS FOR INDEPENDENTS AND
INDEPENDENCE! There's only one
thing you've got that is worth anything to
the independent producer. Play dates!
— There's only one power you control
which can build up independent producer
strength for your own future good. Play
dates!
— Resolutions and promises won't pay
— When you come to Milwaukee, bring
your Play Dates with you and be prepared
to give them to independent producers.
This convention means business. Let's roll
up a total of actual, honest play dates that
will serve notice on the whole world that
monopoly cannot get a foothold in this
industry.
—Play Dates! Shoot down your enemies
si
HE Board of Directors of the Theatre Owners Chamber
of Commerce, in a special meeting held on Monday,
April 27, 1925, unanimously voted to recommend
and direct the members of this organization not to
enter into new contracts or tie up their play dates on forth-
coming productions for the season 1925-1926 from any pro-
ducer until the National Convention held in Milwaukee.
BOARD OF DIRECTORS
THEATRE OWNERS CHAMBER OF COMMERCE
SYDNEY S. COHEN, Chairman.
negative costs. There's only one thing that
will pay them. Play dates!
When you're in a battle, you don't hand
your ammunition over to your enemies.
You use it to protect yourself and your
friends. Your ammunition consists of
Play Dates. — Every Play Date you give to
a producer who is threatening to wipe you
out of business is a stab in the heart of your
only real friend, the Independent Producer.
with 'em. Protect your friends with 'em.
Build up a bulwark of strength with 'em
to protect your own future.
Trade and Commerce Committee,
Motion Picture Theatre Owners
of America,
Sydney S. Cohen, Chairman
L. M. Sagal
Harry Davis
R. F. Woodhull
A. A. Elliott
May 9, 1925
Page 29
NON-THEATRICAL SALES HIT
VITAGRAPH EXCHANGE
FORCES UNAFFECTED
BY SALE TO WARNER
Warner Brothers and Vitagraph depart-
ment heads at an Astor luncheon were ad-
dressed by Sam Warner. Mr. Warner was
introduced to the newcomers into the Warner
organization by Sam E. Morris, general man-
ager of Vitagraph.
In welcoming the Vitagraph men, Mr. War-
ner spoke of the fine feeling in the industry
for Vitagraph and stated emphatically that in
taking over the Vitagraph exchanges, the
personnel was not to be disturbed, thus as-
suring the branch managers and salesmen, as
well as the exhibitors, of a continuance of
the personal friendship and contact that have
existed so long between the sales force and
the exhibitors of the country.
"We want to keep every man in the Vita-
graph organization," said Mr. Warner. "It is
not our intention to disturb anyone, either
in the field or in the home office of the
company, where it can possibly be avoided.
This goes particularly for the exchanges
where, I believe, there is as fine a sales
organization as exists in the industry. Neith-
er is there any intention of combining the
old Warner offices with the Vitagraph offi-
ces. Warner pictures will be released through
the Vitagraph exchanges, and we hope to
continue the Vitagraph trade mark as long
as we are in business."
Edward Auger, who has been one of the
assistant general managers of Vitagraph for
a 'long time, responded for the organization.
Meyer Lesser, president of the Blaine-
Thompson Advertising Co., told the new-
comers some of his plans for the Warners'
national advertising campaign, and Gus
Schlesinger, manager of Warners' foreign
department, who has just returned from
abroad, told everyone of the big demand for
Warner pictures in Europe.
"Get-together" luncheons will be held
weekly.
KLEIN OFF FOR EUROPE
Edward L. Klein, of the Edward L. Klein
Company, sailed from New York for Eur-
ope. He will visit Paris, Berlin, London and
other European film capitals in the interests
of several independent producers whom his
organization represents in the foreign mar-
kets.
* * *
SCHNITZER RETURNS TO GOTHAM
J. I. Schnitzer, vice-president and general
manager of Film Booking Offices, returned to
New York after a two weeks' sojourn at the
Coast Studios of the company. With him
were Art Schmidt, west coast sales manager,
and Lou Baum, of Gothic Productions.
* * *
Coffin With Goldwyn
HOLLYWOOD, May 1.— Ray Coffin, for-
merly director of publicity of the West Coast
Theatres, has joined the Samuel Goldwyn
organization in the capacity of West Coast
publicity director. He succeeds Al Wilkie,
who goes with the Douglas MacLean unit in
an executive capacity.
* * *
FILM DAILY IN NEW SUITE
The Film Daih has moved its offices from
71-73 West Forty-Fourth street to 1650
Broadway.
Pathe in Prosperous
Condition, Directors
Informed by Pearson
The annual stockholders' meetings of Pathe
Exchange, Inc., was held at the Pathe home
office, New York City. The following di-
rectors were elected :
Charles Pathe, Edmund C. Lynch, Paul
Fuller, Jr., William Fellowes Morgan, Jan-
sen Noyes, Elmer Pearson, Lewis Innerarity,
Bernhard Benson and G. L. Chanier.
Immediately after the stockholders' meet-
ing the board of directors' meeting was held
and the following officers were elected for
the ensuing year :
Chairman of the Board, Edmund C. Lynch.
President, Paul Fuller, Jr.
Vice-President, Elmer Pearson.
Vice-President, Bernard Benson.
Secretary, Lewis Innerarity.
Treasurer, John Humm.
Assistant Treasurer, W. C. Smith
Mr. Pearson was also reappointed general
manager of the company.
Mr. Pearson reported the company's affairs
in a prosperious condition and the outlook
good.
Jersey Theatre Owners
Hold Play Dates Open
Motion picture theatre owners of northern
New Jersey held a meeting at Hotel Astor,
New York, Wednesday, April 29, for the
purpose of discussing the policy to be pur-
sued at the Milwaukee convention. Repre-
sentatives were present from Hudson, Es-
sex, Union, Passaic, Bergen and Sussex
counties and the conference was thrown open
to general discussion of the Jersey situa-
tion for the information of the delegates who
will attend the national convention.
A resolution was presented and adopted,
urging all members of the Jersey organiza-
tion to hold their play dates for the Milwau-
kee meeting, in accordance with the policy
adopted by the Theatre Owners' Chamber of
Commerce and several other exhibitor bodies.
The bugaboo of insufficient product to
meet the needs of the exhibitor is dispelled
by a statement by Sydney S. Cohen, who
through a survey by the M. P. T. O. A.,
reports there will be 814 productions thrown
on the market in 1925-26.
Divided in three divisions, his report re-
veals as productions planned for the fall, 345
in Class A, 90 in Class B and 38 in Class C,
with 200 unlisted.
Mr. Cohen comments :
"It is indeed gratifying to learn that not
only will there be no possible shortage of
product during the coming season, but that
there will be an abundance of quality pic-
tures from the independents.
NEBRASKA AND IOWA
TO DROP COMPANIES
RENTING OUTSIDERS
(Special Dispstch to Exhibitors Trade Review)
OMAHA, Neb., May 1.— Ban on all
film exchanges and distributors renting
their product to non-theatrical institu-
tions was urged by exhibitors of Ne-
braska and Western Iowa in a meeting
here.
This resolution was adopted :
"We, the motion picture exhibitors of Ne-
braska and western Iowa, in convention as-
sembled, adopt the following' resolutions:
"W'hereas, Film exchanges and distribu-
tors have served non-theatrical institutions
with film service detrimental to the inter-
ests of he theatre owner operating a theatre
where such film was served; and
"Whereas, We believe that if this practice
is continued, it will result in great financial
losses to the theatre and the ultimate elim-
ination of the theatre owner from the exhi-
bition field; and
"Whereas, Exchanges and distributors
have failed to co-operate with theatre own-
ers to eliminate this evil from our industry;
therefore
"Resolved, That we, the Motion Picture
Theatre Owners of Nebraska and Western
Iowa, in convention at Omaha, Nebraska,-
recommend that its members refuse to con-
tract with any film company furnishing film
service to any non-theatrical institution.
"Be it further resolved, That we are op-
posed and consider the tax now placed on
music that we use in our theatres unjust,
and recommend that all our State Organiza-
tions and National Offices use their influence
with the Congressional Committee on Pat-
ents to have the present Patent law amend-
ed so as to eliminate this unjust tax.
"Whereas, In the early morning of August
17th, 1924, the Boulevard Theatre at 33rd
and Leavenworth Streets, Omaha, Nebraska,
was dynamited and considerable damage
was done to the front lobby and exterior of
the theatre; and
"Whereas, It Is the belief that labor
trouble existing was the cause of said dyna-
mite explosion and
Whereas, Newspapers and Motion Picture
Trade Papers carry the news that in Kan-
sas City, Mo., and Detroit, Mich., theatres
had their front lobbies blown up with dyna-
mite, due to similar trouble — and
"WThereas, Such methods of warfare used
against theatres are detrimental to all
;theatre owners all over the country, as the
public becomes alarmed and remains away
for some time after such trouble. Therefore,,
be it
(Continued on page 30)
"In the tabulated results of the question-
naire, theatre owners will note that not only
does the quantity and quality of the product
listed therein assure the big downtown first-
run houses, and first-run houses everywhere
(neighborhood or in the smaller cities), of an
ample supply from which to choose their
programs, but the small theatre owners' needs
will be fully cared for as well.
"Class A, of course, refers to the type of
picture worthy of a full week's run in
cities or zones where such is the policy; or
for the longest possible run given a picture
in the larger neighborhood theatres or first
class houses in smaller cities and towns.
(Continued on page 30)
Bugaboo of Film Shortage
Dispelled by Cohen Survey
Page 30
)
Exhibitors Trade Review
STAGE SET FOR EMANCIPATION
M.P.T.O. READY FOR
MILWAUKEE PARLEY
TO FREE THEATRE MEN
Motion Picture Theatre Owners of Amer-
ica has issued this appeal :
"The stage is all set for the Milwaukee
Convention. Those who attend will witness
big and important happenings Tuesday to
Friday May 12-15.
"If you have not made your reservations
yet, make them now. Address your request
to the transportation committee of the Mo-
tion Picture Theatre Owners of America,
25 West Forty-third street, New York City."
A portion of the convention program which
has been taken care of .by the Milwaukee-Wis-
consin committee, follows :
Lawrence Whittet, secretary of the Mil-
waukee Association of Commerce, will de-
liver an address of welcome on Tuesday.
A sight-seeing trip on Wednesday is ar-
ranged for the ladies who will leave the Mil-
waukee Auditorium at 10 o'clock, visit the
Eline Chocolate factory and have luncheon
at one of the lake resorts. After luncheon
the theatres will be open to welcome visitors.
A Dutch Lunch will be served in the base-
ment of the Auditorium for the delegates on
Wednesday afternoon, and in the evening,
a banquet and dance will be held at Gimbel
Brothers Grill.
For Thursday afternoon, another sight-
seeing trip has been arranged for the ladies
who will visit the Phoenix Hosiery Plant,
Mitchell Park, West Allis, Wauwatosa
and Washington Park Zoo. Thursday eve-
ning the Wisconsin Theatre Roof Garden will
be at the disposal of those who wish to go
there.
The complete convention program is now
being arranged.
There will be a big business building pro-
gram at the convention. The elements of
cooperation with the independent forces have
been set and the arrangement will be given
to the convention in definite formation. The
board of directors and special committees
have everything arranged so that the work of
years will concentrate in positive action at
the convention. Here the Theatre Owners'
Emancipation Proclamation will be promul-
gated. Every Theatre Owner in the United
States and Canada is expected to be present.
* * *
SHEA'S HIPPODROME SIGNS UP
FIRST NATIONAL'S WINNER GROUP
BUFFALO, May 1. — Vincent McFaull,
managing director of Shea's Hippodrome,
has contracted to play at the Hippodrome 39
of the Winner Group of First National re-
leases for 1925:1926.
This is the biggest single contract on First
National's Winner Group yet signed up. F.
J. A. McCarthy, branch manager in Buffalo,
aided by A. W. Smith, Jr., of E. A. Esch-
man's staff, acted for the distributing com-
pany.
"CHICKIE" BIG BOX OFFICE
DRAW AT STRAND, NEW YORK
Eleanore Meherin's novel, "Chickie," widely
syndicated in a chain of newspapers, was
shown at the Strand Theatre, New York, last
week, and played to excellent business through-
out. It received very favorable reviews in the
New York papers and proved a big drawing
card for the public.
Lieber Reelected
by First National
at Indiana Meeting
At the annual meeting of the stockholders
of First National Pictures, the following of-
ficers and directors were elected:
President, Robert Lieber
First Vice-President, Sol Lesser.
Second Vice-President, Jacob Fabian.
Third Vice-President, John Kunsky.
Secretary-Treasurer, S. Spring.
General Manager, R. A. Rowland,
Assistant General Manager, S. Spring.
Directors: F. H. Ruben, A. H. Blank, H.
O. Schwalbe, Moe Mark, George W. Trendle,
Sol Lesser, E. V. Richards, Fred Levy, J. G.
Von Herberg, Samuel Katz, Richard A. Row-
land and Richard F. Hoyt.
The executive committee consists of Rich-
ard A. Rowland, chairman; Robert Lieber,
E. V. Richards, A. H. Blank, Samuel Katz,
George W. Trendle and Sol Lesser.
Reports of departmental activities sub-
mitted by the department heads, showed the
company's affairs to be in excellent condition.
* * *
Paramount Seeks
10 Million Chain
Rumors again hold that Famous Players-
Lasky is negotiating to extend its string of
theatres.
This time it is said that Paramount is
sounding out Nathan H. Gordon to acquire
his chain of houses in Massachusetts and
other New England States, which are valued
at approximately $10,000,000.
This report is said to have aroused First
National franchise holders, to whom it has
been proposed that they pool to acquire the
string of theatres to keep them out of Para-
mount control.
* * *
Radio Exploitation for 'Stop Flirting'
Arrangements were made this week by
Producers Distributing Corporation to "go on
the air" in a big musical tie-up, as advance
publicity for Al Christie's new feature, "Stop
Flirting.'"
Through the courtesy of Breau & Tobias,
music publishers, who are bringing out a new
fox-trot song hit under the same title as the
Al Christie feature, and Joseph Knecht, lead-
er of the Silvertown Cord Orchestra, the
new song, "Stop Flirting," will be broadcast.
* * *
SALE TO OUTSIDERS HIT
(Continued From Page 29)
"Resolved, That the Motion Picture Thea-
tre Owners of Nebraska and Western Iowa
severely condera such outrages, and we re-
quest that the Federal Government investi-
gate the dynamiting of theatres in Nebras-
ka, Missouri, and Michigan, as we believe
that such explosives were transported
through Interstate Commerce.
"Resolved further, Our delegate to the
National Convention be instructed to bring
this resolution before the Motion Picture
Theatre Owners of America at Wilwaukee,
Wis.
"Be it further Resolved, That this organi-
zation go on record as being opposed to any
combine or circuit now formed or being
formed, whose aim and purpose is to tie up
the service of the principal producing com-
panies or is seeking an unfair advantage.
We view such as a menace to the indepen-
dent theatre owners and possibly a combin-
ation in restraint of trade.
"Be it further Resolved, That we extend
our appreciation and thanks to the Board
of Arbitration for the efficient and impartial
decisions rendered during the past year.
H.C. ARTHUR ARRIVES
IN GOTHAM TO JOIN
BIG FINANCE FIRM
Harry C. Arthur, Jr., one of the original
organizers and for the past five years general
manager of West Coast Theatres, Inc., a cir-
cuit of more than 120 Pacific Slope theatres,
arrived in New York to begin his new af-
fihat ons with the Motion Picture Capital
Corporation.
Prior to his departure from Los Angeles,
Mr. Arthur was the guest of honor at a fare-
well dinner given at the Jonathan Club, Los
Angeles, at which several hundred prominent
Northern and Southern California exhibitors
and West Coast executives were present.
Sid Grauman was the principal speaker,
Lester Swope, president of Hollywood Thea-
tres, Inc., was the chairman and toastmaster.
Others at the speakers' table were Adolph
Rarmsh, executive officer of West Coast
Theatres; George Cleveland, head of the
Venice Investment Co., and A. M. Bowles,
of San Francisco, who succeeds Mr. Arthur
as general manager of the West Coast Thea-
tres.
Arthur will assume his new duties with
the Motion Picture Capital Corporation
which has for its purpose the fostering of the
interests of the independent exhibitor and
which is said to have an immediately available
capital of $25,000,000.
Adoplh Ramish at the farewell spoke
of Arthur's long association and splendid
work for West Coast and told how he had
built the theatre chain up from a few
"shooting galleries" to one of the most pow-
erful circuits.
The aim of the new corporation with which
Arthur is affiliated, it is understood, is to help
either the lone exhibitor in the most remote
and smallest population center or the inde-
pendent theatre chains which desire protection
or expansion.
'* * * • •* -• " \
FILM BUGABOO FADES
(Continued From Page 29)
"Class B refers to all other features worthy
of a split-week run in houses dedicated to
that policy or to three, four or five day
run which the first class houses in smaller
cities and towns and the large neighborhood
houses give to features which merit such
showings."
This table was issued :
32
. 20 12 —
Associated Exhibitors
24
. 24 — —
12
6 6 —
C. B. C
18
6 12 -
Chadwick Pictures
17
. 11 6 —
75
based on
Kent's
quota of
35-40 "
First National ........
57 .
. 57 — —
Film Booking Offices .
64 .
. 12 18 34
Fox Film Corp
49 .
. 42 7 —
Lumas Films
12 .
. 12 — —
Metro-Goldwyn
52 .
. unclassified
Pathe
2
Producers Distributors
44 .
.'35 5 4
12 .
. 12 — —
54 .
. 30 24 —
18 .
. 18 — —
20 .
. 20 — —
26 .
. 26
(Warners
advertise
40)
Unlisted & scattering
200 .
(Conserv-
ative)
May 9, 1925
^■iiiiniiiiiiiiii
Page 3]
inmimnmiiimnnnmsiiramiiHBmfflitiminnmimig
Who Pays for National Advertising of Pictures?
1
i
T IS a commonly held and generally
sound theory that advertising, when
successful, pays for itself. That it in-
creases the volume of sales by increas-
ing popular demand for the product
to such an extent as to bring back its
own cost without levying a tax on the
trade or the public. In other words,
the advertising outgo is balanced by
the decreasing overhead.
As to merchandise that is susceptible of mass pro-
duction advertising actually works out on some such
basis. Take toilet soaps, for example. Before the
advertising era there were innumerable manufactur-
ers, each making a small quantity of soap. None
was widely known. None made enough soap to
return more than a moderate profit on a small indi-
vidual business. None could afford to sell soap at
what we would consider reasonable prices, because
there was a large element of overhead expense and a
sizeable percentage for profit roosting on every bar
of soap turned out. Toilet soap, consequently, was
a luxury in those days.
Then came Pears with an advertising campaign
that started in England and went around the world.
And that advertising campaign jumped sales to un-
believable figures, for that period. Making possible
prices that would have been unprofitable. And
toilet soap began to disappear from the luxury class,
to make its reappearance in the group of necessities.
And subsequently, one after another, ambitious
manufacturers invaded the markets with larger and
more costly advertising campaigns, steadily reducing
their prices as their sales volume jumped, until today
it is possible to buy for ten cents, in any drug store, a
cake of soap that once would have retailed for five to
ten times as much. And the public has benefited tre-
mendously, while manufacturer and dealer are mak-
ing huge profits on the tremendous turnover in that
soap.
It can be done, in soap, in automobiles, in clothing.
But that doesn't prove it can be done in motion pic-
tures. And it is a fairly safe gamble that it will not
be done in pictures along the lines now being fol-
lowed by some of the national advertisers.
In the first place, pictures are not sold to the public
over a counter. They are not wrapped up and car-
ried home. So there isn't exactly the same oppor-
tunity in pictures as in toilet soaps to cut down pro-
ducing overhead by increasing popular consumption.
So many theatres require so many films per day, per
week, per year, to fill their time. To increase that
number of films it is necessary to increase the number
of theatres, which might be accomplished by institu-
tional advertising, in behalf of motion pictures gen-
erally, but isn't likely to be accomplished in any
substantial degree by the competitive advertising of
distributing organizations as now done. But that isn't
all. Motion pictures are not susceptible of mass
production, although there is reason to suspect that
some of the distributors think they are. And it is
mass production, with its reduction of overhead' and
selling cost, that pays for most national advertising.
When advertising can't be paid for in that way, it
must be paid for by the people who buy the adver-
tised product, eventually, of course, by the public.
Tnat's the actual situation in the motion picture
business today. National advertising is being used as
a weapon to force the hand of the exhibitor and the
exhibitor is being used as a collection bureau to
make the public pay the advertising bill.
If the exhibitor who buys a block of nationally
advertised pictures were presented with a bill for
his share of the national advertising, sparks would
begin to fly immediately. He would wake up, then,
to the fact that he is being asked to pay for adver-
tising that is often adverse to his interest and over
which he has no influence or control. And he
wouldn't pay.
For the exhibitor's sake it is unfortunate that the
question doesn't present itself in just this light. But
it doesn't. The advertising bill is concealed in the
rental. The exhibitor is lead to believe that the ad-
vertising (if he books the pictures) will bring him
loads of business. He signs and pays. And regrets.
And, strangely, does it again and again.
Every exhibitor should realize that if distributors
are so sincerely interested in building attendance for
him as they claim to be, the place where they can
spend their advertising money to earn a profit for
him as well as for themselves is in the newspaper that
reaches the exhibitor's following, at the time when
the picture is playing. Tie a hign tension campaign
of that sort to any decent picture and exhibitors will
have something to enthuse about. But that sort of
campaign, of course, won't stand the exhibitor in a
corner with his hands tied and a gag in his mouth
while someone goes through his clothes.
There's some national advertising of pictures that
has reason back of it. It isn't all bad. But the good
represents so small a proportion that it hardly counts
in the score. Probably 85 per cent of it is built on
the personal vanity of a few individuals. It isn't
constructive. It isn't aimed to increase the size of
the motion picture public. It is designed, merely, to
prove that some particular brand of pictures is better
than all other brands. Which, the public knows, is
just so much guano.
When a picture has that kind of advertising tied to
it, the exhibitor may well think twice before booking
it. And if he thinks once, knowing that he is going
to help pay the advertising bill, to no purpose other
than the personal glorification of one of the "master
minds," he won't book it or any like it.
I
Next Week: How the Master Minds Work, Sometimes.
SBginiiin
Page 32
Exhibitors Trade Review
MID-WEST TO CONVENTION
JOINT GROUP VOTES
TO SEND DELEGATES;
MAY JOIN NATIONAL
By FRANK C. TRUE
(Special Dispatch- to Exhibitors Trade Review)
KANSAS CITY, Mo., May 1.— The first
annual convention of the M. P. T. O. Kan-
sas-Missouri at the Hotel Baltimore here,
took an unexpected turn when a resolution
was adopted, providing for three representa- 1
tives of the organization, which is a member
of allied, to attend the M. P. T. O. A. con-
vention in Milwaukee. Another resolution
was adopted which will make the M. P. T. O.
Kansas-Missouri virtually a closed organiza-
tion.
While the future action of the Kansas-
Missouri body regarding affiliation with the
M. P. T. O. A. depends entirely upon what
transpires at the M.lwaukee convention the
action in sending representatives to the na-
tional convention is taken to mean eventual
affiliation with that body. A strong sentiment
favoring affiliation with the national body
prevailed at the convention, the belief that the
sooner all exh'bitors' organizations are unit-
ed the better for the industry, being strongly
voiced on the floor of the convention.
R. R. Biechele, who for the last two years
has led the Kansas organization, was re-
elected president of the merged body by ac-
clamation. Mr. Biechele, with two men
whom he will name, will attend the Mil-
waukee convention.
A resolution was adopted which bars as-
sistance to non-members of the organizations
and provides that an exhibitor be asked only
once to join the association.
Other officers elected were:
Jay Means, Murray Theatre, Kansas City,
first vice-president; Harry McClure, Strand,
Emporia, second vice president: Charles
M. Bull, Novelty, Wichita, Kas., third vice-
president; R. Finkelstein, Gillham, Kansas
City, fourth vice-president R. G. Liggett,
Gauntier, Kansas City, Kas., recording-
secretary; Fred Meyn, Pershing, Kansas
City, Kas. treasurer.
Board of directors — Barney Dubinsky,
Tootle, St. Joseph, Mo.; Jack Truitt, Sedalia
Theatre, Sedalia, Mo.; Charles Sears, Sears
Circuit, Nevada, Mo.; S. E. Wilbert, Jeffer-
son, Springfield, Mo.; W. P. Cuff, Strand,
Chillicothe, Mo.; Ben Levy, Hippodrome,
Joplin, Mo.; C. R. Wilson, Liberty Theatre,
Liberty, Mo.; A. F. Baker, Electric, Kansas
City, Kas.; L. M. Miller, Miller and Wichita,
Wichita, Kas.; G. L. Hooper, Orpheum, To-
peka, Kas.; R. G. Liggett, Gauntier, Kansas
City, Kas.; Walter Wallace, Orpheum,
Leavenworth, Kas.; E. E. Frazier, Empress,
Pittsburg, Kas.; M. B. Shanberg, Midland
Circuit, Hutchinson, Kas.
It was under the administration of R. G.
Liggett, of Kansas City, Kas., that the old
M.P.T.O., Kansas, broke away from the na-
tional organization. Now it was Mr. Liggett
who battled the hardest in favoring the
sending of representatives to the national
meeting, the complete minutes of which
will be brought to Kansas City for consid-
eration by the M. P. T. O. A. directors in
determining a possible affiliation.
It was decided to allow the present basis
for membership dues — 1% cents per capita
for towns less than 5,000 and 1 cent for
towns larger than that — to remain intact.
At the closing banquet the speaking was
limited. Mrs. Eleanore C. Walton, chair-
man of the Better Films Committee of the
Women's Club of Kansas City; Mrs. Henry
Ness, one of Kansas City's leading civic
workers, and E. C. Rhoden, president of
the Film Board of Trade and manager of
Midwest Film Distributors, Inc., were the
principal speakers.
"I am strongly opposed to political cen-
sorship," Mrs. Walton said. "I am con-
vinced that pictures are getting better all
the time ancl.„ that the job of censdring
belongs to tlfe' public."'
Under Contract!
Syd Chaplin Doesn't Feel as Serious
as He Looks. Why? Just Signed
With Warner Brothers!
"The growth and future outlook for the
motion picture is unlimited," declared Mrs.
Ness. "Today we have one of the greatest
educational mediums in the screen." Mr.
Rhoden commented: "Compared to two
years ago, the harmony which now exists
between exhibitors and the exchanges is
wonderful. I predict that in th* near fu-
ture we will all be working shoulder to
shoulder together. Not until we reach that
stage can we hope to accomplish much."
Resolutions were adopted that bulletins
be issued notifying all exhibitor members
of exchanges renting films to non-theatrical
institutions; that in the future members
would be given thirty days' notice only to
meet payments of dues and non-members
would be asked only once to join; to aid in
the support of American Forest Week; in
appreciation to Dr. Burris A. Jenkins, of
the East Linwood Christian Church for his
special service for film men recently; of
condolence to the family of the late James
W. Watson, former first vice-president:
condolence to the family of the late Mrs.
James Liggett; condolence to the family of
the late James Meyn and the late H. B.
Varner, who was president of the North
Carolina exhibitors' body.
Telegrams of congratulations from S. R.
Kent, general manager of Paramount, and
Carl Laemmle, of Universal, were read.
The following committees were named:
Resolutions — M. B. Shanberg, Hutchinson,
Kas., chairman; Jay Means, Kansas City,
Mo., H. A. McClure, Emporia, Kas.; M. G.
Kirkman, Hays, Kas.; Mrs. Helen Withers.
St. Joseph, Mo.; Mrs. C. E. Liggett, Madison,
Kas.; A. E. Jarboe, Cameron, Mo..
Ways and means — A. F. Baker, Kansas
City, Kas., chairman; L. M. Miller, Wichita,
Kas.; S. E. Wilhert, Springfield, Mo.; Barney
Dubinsky, St. Joseph, Mo.; G. L. Hooper,
Topeka, Kas.
Auditing — E. E. Frazier, Pittsburg, Kas.,
chairman; Charles Bull, Wichita, Kas.;
Charles Sears, Nevada, Mo.
Membership — L. M. Miller, Wichita, Kas.,
chairman; Charles Sears, Nevada, Mo.; W. P.
Cuff, Chillicothe, Mo.; Edward Peskay, St.
Joseph, Mo.; J. H. Kelly, Wakeeny, Kas.;
H. B. Dering, Iola, Kas.; Otto Feese, Par-
sons, Kas.; E. K. Lucy, Pittsburg, Kas.;
B. H. Klock, Pittsburg, Kas.; David Hard-
ing, Kansas City, Mo.
Special Committee — Barney Dubinsky, St..
Joseph, Mo., chairman; E. N. Egleson, At-
wood, Kas.; Mr. Finklestein, Kansas City,
Mo.; Ben Levy, Joplin, Mo.; Maurice Jenks,
Jpplin, M.Oj-;^ C. C. Christian,'!! Excelsior-
Springs, M'6:; J. H. Kelly, Wakeeny, Kas.
PHANTOM OF OPERA
IN COAST PREMIERE
WINS HIGH PRAISE
SAN FRANCISCO, May 1.— "The Phan-
tom of the Opera," Carl Laemmle's super-
picture, made by Rupert Julian from Gaston
Leroux's novel, with Lon Chaney as the
"phantom," had its world premiere in the
Curran Theatre here. It established new
box-office records for that theatre, as well as
meeting with high praise from both the press
and the public.
It is the consensus of opinion on the West
Coast that Universal has another big winner.
The Curran premiere is reported as having
been one of the most brilliant openings ever
held here. The theatre is a legitimate house.
"The Phantom of the Opera" opened at
$1.50 top and smashed all house records for
that scale.
The premiere was featured by an elaborate
prologue and the presence of several of the
stars., including Lon Chaney, Norman Kerry,
Mary Philbin, Arthur Edmund Carewe and
Gibson Gowland.
The presentation included a scene from the
opera "Faust," which is enacted in part in the
plot of the film, and a ballet scene adapted
from the Walpurgis Ballet of "Faust." The
music from "Faust" supplied the background
of the music for the picture presentation. An
enlarged orchestra was used.
The San Francisco newspaper critics were
enthusiastic over "The Phantom," hailing it
as otis of the best super-pictures ever seen.
Mary Philbin was praised for her work in
"The Phantom" as better than in the "Merry-
Go-Round."
Dudley Burrows, critic of the San Fran-
'cisco Call, referred to the picture as "a mas-
ter film which is epochal." His contempo-
rary on the San Francisco Herald, W. F.
Elliott, said : "An immensely striking picture
and I think in many ways the best of the
super pictures I have yet seen."
A. F. Gillaspey of the San Francisco Bulle-
tin, said : "Even from a cold critical stand-
point, 'The Phantom of the Opera' is a real
achievement." Thomas Nunan, of the Exam-
iner, similarly praised the production, in the
following words : "The picture proved fully
worthy of a world premiere in San Francisco
and of the celebration with which we received
it."
* * *
OPENS IN CLEVELAND WITH
"THE CRIMSON RUNNER"
CLEVELAND, May 1.— The first public
appearance of Priscilla Dean in her new
"break-in" act for the Hunt Stromberg pro-
duction, "The Crimson Runner," was made
this week at Keith's One Hundred and Fifth
Street Theatre here. It was pronounced a
success by critics.
* * *
551 Films in Review List
The National Board of Review, in its "Se-
lected Pictures" catalogue for 1924-25, lists
only 551 pictures out of a total of 1,520
passed by the National Board in advance of
release in 1924. These selections comprise
what are now both pre-release and current
feature offerings.
* * *
NEILAN BUYS STUDIO
HOLLYWOOD, May 1. — The Harry
Garson Studios, 1845 Glendale boulevard,
have been purchased by Marshall Neilan and
P. A. Powers for Marshall Neilan Produc-
tions.
A Call
for
General
Mobilization !
GREATEST of All MOTION
PICTURE GATHERINGS
All evidence points to the greatest affair in motion
picture history at MILWAUKEE, MAY 12-15.
The keynote of the M. P. T. O. A. sessions is going
to be cold, practical
BUSINESS
as it affects the exhibitor's bank account, his standing, his
future.
Everything is going to revolve around one main issue
— Protect the Future of the Independent Theatre Owner!
If you are an Independent Theatre Owner, in Texas
or in Manitoba, in Maine or in California, you owe it to
yourself to be in Milwaukee, in person or by proxy, to par-
ticipate in the practical handling of the big problem before
this industry.
If you are opposed to Independence in this business,
come to Milwaukee anyway. Perhaps you will see some-
thing that will improve your vision.
If you can not come, telegraph a statement telling
frankly where you stand. And don't try to hold it down
to ten words.
DONT WORRY ABOUT
HOTEL
ACCOMMODATIONS
Reports are going the rounds that Milwaukee hotels
are sold out for the period of the convention.
Don't let that story keep you away. If you had to
occupy a park bench it would be good business to attend.
But hotel accommodations will be obtainable. Even
if every room in Milwaukee is occupied, Racine is nearby
and the Loop District of Chicago is but two hours distant.
And the Milwaukee hotel men will find ways of doing the
impossible.
There will be room for you and your baggage, includ-
ing your
PLAY-DATES
They are the most important thing of all. Bring them
along. You will need them. Without them you will miss
the best of the convention. Don't take a chance on being
left out in the cold.
JOIN THE MOVEMENT
FOR INDEPENDENCE
BEFORE IT IS TOO LATE !
BRING YOUR PLAY-DATES
TO MILWAUKEE
MAY 12-15
and come prepared to do business with those who are
prepared to deal fairly with you.
THIS IS THE LAST CALL
If for any unavoidable reason you can not attend in
person, send a representative or send a telegram telling where
you stand. Send it to —
Exhibitors Trade Review
Convention Office
HOTEL WISCONSIN MILWAUKEE, WIS.
May 9, 1925
Page 33
WESTERN PENNSYLVANIA OWNERS URGED TO DELAY
BOOKINGS UNTIL AFTER MIL WAUKEE CONCLAVE ACTS
Special Dispatch to Exhibitors Trade Review
WASHINGTON, Pa., May ' 1.— All .
members of the Motion Pictures Theatre
Owners of Western Pennsylvania, Inc.,
were urged at a convention here to refrain
from booking films from groups seeking
control of theatres until after results of
the Milwaukee convnetion became known.
Following letter was sent to absentees :
Fellow Exhibitor:
"The following resolution was unani-
mously adopted at our Convention in
Washington and was deemed of such
vital importance that the secretary was
instructed to send copy of it to each
and every exhibitor.
"WHEREAS, certain members of our
* * *
FOUR FIRST NATIONAL
GO INTO WORK IN MAY
Four new productions are scheduled by
First National Pictures to go into work dur-
ing May. The number may be increased.
In Hollywood, on May 15, work will start
on "The Viennese Medley," Edith O'Shaugh-
nessy's novel of Vienna before, during and
after the war, under the editorial supervision
of June Mathis. Kurt Rehfeld will direct.
Anna Q. N.lsson and May Allison have been
engaged for leading feminine roles. "The
Viennese Medley" will be released as a spe-
cial.
Photography is now expected to start on
the new Corinne Griffith picture, "Classi-
fied," from Edna Ferber's short story, May
7. Supporting the star will be Jack Mulhall
and Charles Murray. Al Santell will direct.
Two productions to be filmed under the
supervision of Earl Hudson wJl soon get
under way in the East. One of these is
"The Half-Way Girl," from Ferdinand Rey-
her's story, "The Eternal Lamps," in which
Doris Kenyon will be featured. This picture
is scheduled to enter production on May
1, with John Francis Dillon directing. Be-
sides Miss Kenyon the cast includes Lloyd
Hughes, Hobart Bosworth and Tully Mar-
shall.
The new stellar vehicle for Milton Sills,
"The Come-Back," from M. D. C. Crawford's
new novel, is expected to go into production
sometime during May. No definite date has
yet been set. Joseph Poland and Earle Snell
are preparing the continuity.
* * *
Lejeune at 'Roxy' Dinner
Major General John A. Lejeune, Com-
mandant of the United States Marine Corps,
in which ("Roxy") Rothafel, of New York,
is a major, will be one of the speakers at the
dinner which the New York Sojourners,
Chapter No. 13, are giving "Roxy."
* * *
POLA VISITS RIVIERA
Pola Negri has left her home in Posen,
Poland, with her mother for a brief visit
to Southern France, according to a cablegram
received from the Polish star by Paramount.
P. L>. C.
means Producers
Distributing Guild
BUT it also means
Pretty Damn Cood
organization have been approached by
agents of an unnamed company, for the
purpose of signing agreements whereby
the theatre owners transfer to the com-
pany the exclusive booking of their the-
atre, and
"WHEREAS, this activity has resulted
in bringing about a somewhat chaotic
condition of the industry, and
"WHEREAS, the transfer of the book-
ing is virtually a transfer of the con-
trol of the theatre, and
"WHEREAS, this condition will event-
ually bring about the control of the en-
tire industry by a certain coterie,
"BE IT RESOLVED, that all exhibitors
refuse to sign any agreement or enter
into any booking arrangement with any
co-partnership, company or corporation,
In "Chickie"
John Bowers Plays the Personable
Hero in This New Release From
First National.
RADIO-MAT SLIDES USED
IN FOREST WEEK DRIVE
The campaign for saving the American
forests, which began April 27, is receiving
the widespread endorsement and cooperation
of every branch of the motion picture in-
dustry. Screen bulletins made by Radio-Mat
Company, New York, were forwarded to
ten thousand theatres, and will flash a mes-
sage especially written by President Cool-
idge on this public service to save the forests.
The Radio-Mat screen bulletins will ap-
pear simultaneously all over the country as
part of this national campaign. The import-
ant cooperation that exhibitors can give by
messages on their screens regarding public
activities and editorials for public benefit has
long been recognized and their cooperation
along these lines has proven as effective as
thai of the newspapers or the radio.
Sennett Offices Moved
The New York office of Mack Sennett,
Inc., is now located in the Pathe Building,
No. 35 West Forty-fifth street.
until after the National Convention. The
officers of the M. P. T. O. of W. Pa.,
having ample assurance that measures
will be adopted and agreements entered
into whereby the independent exhibitor
will have ample quality product of his
own selection to guarantee the profitable
operation of his theatre under his own
control.
"AND BE IT FURTHER RESOLVED,
that copies of this resolution be sent to
all exhibitors in this zone, to all state
organizations, the National Organization
and all trade papers.
"Very truly yours,
"Motion Picture Theatre Owners of
W. Pa., Inc.
Fred J. Herrington, Secy."
* ♦ *
AMATEUR GETS FILM
OF DISASTER AT SEA
Overcoming what appeared like unsur-
mountable obstacles, motion pictures of the
sinking of the Japanese steamship Raifuku
Maru, with the loss of her entire crew, were
obtained exclusively by International News-
reel and are being shown today in theatres
throughout the country.
All doubt as to whether or not the sailors
of the freighter were still alive when the
ship went down is removed by this record
of the last moments of the vessel.
Among the passengers on the White Star
liner Homeric, which answered the SOS call
of the Raifuku Maru, was J. M. Beatty, of
the Federal Glass Co., Columbus, O. Mr.
Beatty, who is an amateur photographer of
much ability, had with him a motion picture
camera and started it in motion as soon as
the Homeric came close to the sinking Ja-
panese ship.
A wireless sent to the Homeric by Inter-
national Newsreel revealed the fact that Mr.
Beatty had taken the motion pictures, and
before the ship arrived in New York an op-
tion had been secured on them. But when
the Homeric docked it was found that Mr.
Beatty had used a "baby" camera, a Cline-
kodak, which does not use standard size film.
Executives of International Newsreel were
dismayed when they learned in order to trans-
fer the motion pictures to standard stock it
would be necessary to have the work done
in the Eastman Laboratory in Rochester, and
it would require two weeks. Executives of
Eastman Company were appealed to. Finally
they announced they could do the work in
three hours after it was in their hands.
S. H. McKean, news editor of Interna-
tional, made the trip in an airplane. The
. Eastman Company completed the work by
midnight. As night flying was out of the
question, Mr. McKean left Rochester at
12 :57, arriving in New York at 9 a. m. A
few hours later prints of the picture were
distributed to New York theatres and sent
throughout the country.
Page 34
Exhibitors Trade Review
Johnny Almost Jams the Works!
T. O. C. C. Holds Real Jamboree
NEW JERSEY M.P.T.O.
DESIGNATES ENVOYS
TO MILWAUKEE MEET
Everything was lovely at the T. O. C. C.
installation dinner and dance held at Hotel
Plaza, New York, April 28, until Johnny
Mannheimer, a mere exhibitor from Brook-
lyn, jumped up from his seat in the balcony —
and in the spotlight — to insist that Senator
James Walker be represented at the Battle
of Milwaukee.
It was crude of Johnny to invest a really
delectable love feast with real issues. But
he did it. And of course was promptly
squelched. The squelching was nicely done
too. Somebody dropped a bottle of lithia
water, or something, and Walker retired in
thirst and confusion.
It was an exhibitors' gathering. The the-
atre owners of New York's Metropolitan
district were present. The boys had a lot
of laughs, too. For instance, Harry Reichen-
bach, the justly "Famous" exploiteer, was
toastmaster. And guess who the Independent
guest of the evening was ! Yes, you're cor-
rect. Miss Marion Davies — as blonde, and
charming as ever. Even more so.
HARRY AT BAT
The Silver King was toastmaster. They
seem to have given up any idea of bettering
Harry Reichenbach as a toastmaster. And,
of course, everyone is happy at the idea, be-
cause, after all, Harry is reliable.
After a couple of nifties, Harry paged
Commissioner Quigley, who is the genial dis-
penser of theatre licenses. The Commish
crabbed the party without meaning to do so.
He said he would open a theatre on every
corner in New York. Imagine that ! Some-
body said afterwards that he must be a
friend of Adolph Loew.
EVERYTHING LOVELY
Things went as per schedule for a time.
Except that a learned jurist had his ad-
dress spoiled completely by the advent of a
motion picture couple. Johnny Mannheimer
found it tough to stampede a meeting of
New York exhibs and it is recommended
that he interview Mr. William Harrison
Dempsey as to ideas on putting on the rush
act.
William Harrison is the name that ap-
pears on the birth certificate, but this well-
known motion picture actor is better known
by the title of Jack Dempsey, World's Cham-
pion.
He and Mrs. Dempsey, who has helped
the box-office under the name of Estelle
Taylor, created the furore of the evening.
The guests rose en masse to greet the late
comers who seemed more interested in brawn
than in brains. And perhaps that was quite
in order, too — training up for the "Battle of
the Century" at Milwaukee.
Incidentally, fellows, Jack is a simple sort
of a guy, a regular fellow, and a "perfect
lover." They gave each of the lady cus-
tomers a thing that looks like a deified ash
tray for their fifteen bucks admission. And
Jack and Estelle were tickled to death with
now what the
initials stand for?
Think! You were
RIGHT the first time
it. He said "Look, dear, something to start
housekeeping. I'll put it in my pocket." And
the senior member of the firm replied : "No
you won't. It would be just my luck to
have you sit on it."
So now if you are going to quit the in-
dustry and go in for pugilistic promotion,
communicate with Estelle.
NOT SO GOOD
After Jack's arrival there was a lull.
Distinguished gentlemen addressed the
gathering, but they didn't have much to
say. Except, of course, that which we all
know. Namely, that we are in the greatest
industry of the age, and are the finest peo-
ple that survive the Ark.
Then suddenly the meeting went wild.
The occasion for the madness being the
introduction of Senator Walker. After all,
Jimmy speaks as emphatically as he acts.
And he does both for the welfare of our
industry.
The Senator's speech mirrored his heart.
He spoke of a square deal for everyone.
He almost prayed for peace within the in-
dustry and also looked to Heaven — or Sid
Cohen — to place a strong hand on the helm
in order that the industry may bring to full
flower that which it promises so lavishly.
As a sidelight the Senator for once almost
blushed when Miss Marion Davies presented
him with a rose and an invitation1 to lead
the line which must form on the right for
her favor in the dance.
The Senator, after throwing a verbal Will
Rogers lariat, became serious. Belying his
Irish blood, he decried the idea of a cam-
paign against any body of distributors and
producers merely for the sake of a fight.
But with the pugnacity of the Irish he ex-
horted the gathering to fight to the last
ditch when they had something to fight
about. And it is to be hoped that there
will be causes for combat at Milwaukee.
HAYS TELLS A STORY
Will Hays was there, and in the full
flower of oratory, he mentioned a greeting
which was received during a stop in the
sovereign hills of Indiana. He urged uni-
fication of ideas within the industry, and
went into an extended eulogy of New
York's Governor, Al Smith, and a gentle-
man who may be New York's next Mayor
if the independent element in our industry
fails to act quickly, Jimmy Walker.
Mr. Hays was the recipient of many laud-
atory comments which he acknowledged in
his usual gracious manner, and when he
quit the rostrum, he must have known that
he had met with the approval of the in-
dustry as represented at the Plaza.
A GOOD IDEA
Following Counsellor Nathan Burkan,
Charlie O'Reilly at last held the floor. He
again expounded his constructive thoughts
regarding exhibitor organization and out-
lined a wonderful proposition for the map
plotting of the entire United States with
regard to the location of theatres and the
spheres of the independent exhibitor.
O'Reilly again received the universal ap-
proval of those he represents as was mani-
fested in the vociferous applause which
followed his remarks.
After the speeches and before the "danc-
ing till dawn" part of the program, the
guests and members were regaled with
Broadway's finest talent, and to cap the
climax, through the courtesy of distin-
guished members of the industry there was
projected on the screen a ludicrous inter-
pretation of the daily life of Mr. Average
Exhibitor. The parts of the production
were taken by well known members of the
New York organization and their interpre-
tations caused universal laughter among
those present: Johnny Hines, Marion Davies,
Jack Dempsey, Fannie Ward, and many
others.
JERSEY CITY, N. J, May 1.— Motion
Picture Theatre Owners of New Jersey at
their monthly meeting at the Plaza Hotel,
Jersey City, designated delegates to the an-
nual convention of the Motion Picture The-
atre Owners of America in Milwaukee May
12, 13 and 14.
The delegates are Joseph M. Seider, presi-
dent of the M. P. T. O., N. J., chairman;
Peter Adams, vice president ; Sidney Samuel-
son, R. F. Woodhull, Louis Rosenthal, and
Leon Rosenblatt, directors ; Charles Hild-
inger, Morris Kutinsky, David Kaiserstein,
Harry Wilkins, William C. Hunt and Lew
Peizor. The chairman was authorized to fill
vacancies.
A large delegation of Hudson County the-
atre owners attended the meeting and were
impressed with the manner in which their
State organization functioned. Joseph Bern-
stein and David Kaiserstein addressed the
meeting and expressed their gratification at
the progress made by the State body.
Mr. Kaiserstein, in expressing his approval
of the system of holding directors' meetings
as the Rotarians do, each monthly meeting
to be held in a different theatre centre, said
it is only in this way that many theatre own-
ers can join with the State organization in
the latter's meetings.
The theatre owners were the guests of
Leon Rosenblatt at luncheon, where State
Senator Thomas Mathis, of Ocean City,
joined the exhibitors. Others present were
Henry P. Nelson, state secretary; William
Keegan, state treasurer; I. M. Hirshblond,
state director; Benjamin Schindler, state
director; Leo Juskowitz, state director, and
Messrs. Brennan, of the Orpheum Theatre,
Jersey City; Freund, Orient, Jersey City;
Mertens, Fulton, Jersey City; Binkow, Tem-
ple, Union Hill; Bacili, Rivoli Theatre, West
New York, and Finkelstein, Academy, Jer-
sey City.
Mr. Seider, who is recuperating from an
operation, spoke briefly on the activities of
the organization. He discussed the cam-
paign for the "Greater Movie Season"; pro-
posed changes in the uniform contract;
legislation; music tax adjustments; arbi-
tration; postal rates, and negotiations with
the Public Service Corporation of New Jer-
sey seeking a reduction in rates for elec-
tricity.
He announced that he had retained
Joseph Varbalow, prosecutor of Camden
County, as counsel to represent members in
all cases • affecting them, before the Phila-
delphia Arbitration Board. He has engaged
Norman Samuelson, a lawyer, brother of
Sidney Samuelson, to represent members in
their cases arbitrated in New York City.
R. F. Woodhull reported on national ac-
tivities. The state convention will be held
in Asbury Park late in June or early in
July.
On April 29 a general meeting of mem-
bers of the M.P.T.O., N. J., from Hudson,
Essex, Passaic, Bergen and Union Counties
was held at the Hotel Astor, New York
City, an exhaustive discussion of theatre
owner problems was had with a view to
advising the delegates elected to represent
New Jersey at the National convention,
with the wishes of the members in regard
to action in the convention.
The delegates to the national convention
will report back to the New Jersey M.P.T.O.
at their next monthly meeting of the latter
body in Asbury Park, May 27.
Cyhey are made
by showmen for
showmen.
May 9, 1925
Page 35
Sayer-Lubin Spike Rumor
of First National Break
Arthur H. Sawyer, supervising director of
Associated Pictures Corporation, has issued
an emphatic denial of the published report
that a split was imminent between this or-
ganization which sponsors the Sawyer-Lubin
productions and First National, who are dis-
tributing their Barbara La Marr pictures.
"There is absolutely no truth in the report
that The White Monkey' is the last of our
productions to be distributed by First Na-
tional," said Mr. Sawyer. " 'The White Mon-
key' which was completed this week is the
third of the initial series of four each year
which we have contracted to produce for
First National and the fourth will be put into
production as soon as a suitable Barbara La
Marr vehicle can be obtained.
"It is supposed that the false report
emanated from the fact that work on our
next production will not commence for a
month or more and studio employees have
been notified that a temporary lay-off would
follow completion of The White Monkey.'
This lapse in Sawyer-Lubin production ac-
tivities is purely of a temporary nature and
will be terminated as soon as a satisfactory
story is obtained. To date great difficulty
has been experienced in finding a suitable
vehicle for Miss La Marr, although both
the Sawyer-Lubin sc'enario department and
that of First National have examined hun-
dreds of manuscripts during the past few
months.
"The best of relations have always existed
between the two organizations and the fact
that First National placed an exceptionally
high exhibition value on The Heart of a
Siren,' the preceding Barbara La Marr fea-
ture, is sufficient evidence that they are well
pleased with our productions."
JACK AND ESTELLE REACH BIG CITY
TO FINISH LA TEST FOR ASSOCIA TED
Jack Dempsey, accompanied by his wife,
Estelle Taylor, and his director, John Mc-
Dermott, are in New York to make the final
scenes in his Associated Exhibitors produc-
tion, "Manhattan Madness."
The heavyweight champion was met at the
depot by a score of sport writers and news-
paper photographers in addition to a com-
mittee from the Associated Exhibitors headed
by J. S. Woody and Oscar Price, the producer.
Many columns of newspaper space in the
New York dailies were devoted to the cham-
pion and his picture because of the public
interest in his plans for coming fistic en-
counters.
Oscar Price arrived a few days before the
champion with the film taken on the Coast.
Tilm editors and title writers were immedi-
ately put to work on the production following
Mr. Price's arrival.
Probably no other person on the screen
Rockett Takes Charge
of West Coast Studios
HOLLYWOOD, May 1.— Al Rockett, as-
sistant to Richard Rowland, general man-
ager of First National, took up his tempo-
rary duties at United Studios, here.
Rockett will 'sit in' at John McCormick's
desk while the latter tours Europe with Mrs.
McCormick, (Colleen Moore.)
Colleen Moore completel the final scenes
of "The Deseri Flower" the day be-
fore she left for New York. Corinne Grif-
fith begins production on "Classified," Edna
Ferber's comedy success, early in May, and
Edwin Carewe is well into the Herbert
Hichens story, "Snake-Bite," which goes to
the screen under the title, "The Lady Who
Lied."
June Mathis is busily engaged in the prep-
aration of her production vehicles and alto-
gether, the First National West Coast pro-
duction department is humming at top speed.
today is in the eye and thoughts of the pub-
lic as much as is the fight champion. Col-
umns of valuable newspaper space have been
devoted to the recent rumor of the split be-
tween him and his manager, "Doc" Kearns
with the champion's motion-picture contract
as the center of the situation.
Another factor that has made Dempsey a
bigger box-office attraction to the motion pic-
ture exhibitor has been his recent marriage to
Estelle Taylor, the pretty little screen favor-
ite.
While in New York Dempsey will make
scenes for his picture along Broadway. One
of the scenes calls for the champion to ride
down the great White Way astride a horse in
true Western fashion.
"East of Suez"
Here's Rockliffe Fellows, Who Ap-
pears With Pola Negri in Her Re-
cent Paramount Picture.
on't be bull-dozed
into tying- up
your play dates.
OVATIONS GALORE
FOR HAROLD LLOYD
ON TRIP TO GOTHAM
If Harold Lloyd never knew the hold he
has on the public of the United States and
Canada he jearned it on the trip he has just
concluded to New York, the first half of a
much needed vacation for the comedia i and
his young wife, Mildred Davis. The ' tour
took them through the South, over to Ha-
vana, and back to Los Angeles by way of
ISew Orleans. The Lloyds are accomn.inied
by John L. Murphy, production manager of
the Harold Lloyd Corporation, Mrs. Murphy
ana Toe Reddy, publicity representative.
Lloyd made his first trip through Canada,
and Lis reception across the Dominion was
almost a triumphal procession. At every
railroad sUhion in Canada the^e was a crowd
waiting to greet him, and in Banff, Alberta a
spec U detechmeji" cf the Royal Northwest
Mounted Police extended the greetings to
Mr. and Mrs. Lloyd.
On the way east the Lloyd party made
short stopovers in Portland, Tacoma Seattle
Victoria, B. C, and Vancouver, B. C. They
also took their first look at Niagara Falls
and visited Toronto.
In Tacoma, where Mrs. Lloyd went to
school, virtually the entire population turned
out to greet the party. The film couple al-
most caused a riot when they visited the
Stadium High School, which Mrs. Lloyd had
attended.
That evening Mr. and Mrs. Lloyd met
Governor Hartley of the State of Washing-
ton, who gave Harold an inspiring presenta-
tion to the annual convention of the Wash-
ington Loggers Association, composed of
many of the most prominent men in the
Northwest.
In Victoria Lloyd was accorded another
great reception. Hundreds of people thronged
the dock on the arrival of the Canadian Pa-
cific steamer from Seattle, and it was only
with the assistance of the C P. R. police that
the comedian and his party were able to
reach waiting automobiles.
In order to avoid a similar reception in
Vancouver, the party arrived early in the
morning, and after a hurried sightseeing tour
of the city, boarded the Toronto Limited. Just
before train time a crowd tried to locate
Lloyd, but his natural disguise, the absence of
his horn-rimmed spectacles, completely out-
witted the throng.
Lloyd has been working for the past sev-
eral months on the story of college life which
he just completed before he left Los An-
geles. This picture will probably remain un-
titled until he returns to the West Coast.
Arrangements have been made by Pathe
to release this production early in the Fall,
when the football season will be coming into
full sway.
The Lloyd party will remain in New York
two or three weeks looking over the shows,
while the women folk in the party will re-
plenish their wardrobes.
On the way to Portland Lloyd celebrated
his thirty-second birthday.
Little Mildred Gloria Lloyd, who cele-
brates her first anniversary on May 21, was
left at home in care of her grandmother, Mrs.
Howard Davis.
(jvery one made
with an eye on
the box office.
Page 36
Exhibitors Trade Review
LAEMMLE LAUNCHES
UNIVERSAL PROGRAM
WHILE AT THE COAST
Carl Laemmle, who left New York
in January to set the fall and winter season
pictures, to procure the necessary vehicles
and the artists to make them and to re-
organize the production staff at Universal
City, is back in New York. He reports as
accomplished all of his objectives.
The tenth anniversary celebration at Uni-
versal City, he said, acted as a challenge
to the entire production staff.
The thirty Jewels contemplated for next
year are all purchased and many of them
are in production at Universal City. Twenty-
three directors are busily at work completing
the schedule, fully thirty per cent greater
than any previous schedule ever contemplated
by the Universal before.
With thirty Jewels, twenty-six Blue Streak
Westerns, six Adventure stories in fifteen to
eighteen episodes each, twelve two-reel Gump
comedies, fifty-two Century comedies, fifty-
two Bulls' Eye comedies, fifty-two Mustang
Westerns, two International News releases
a week, Universal will have a total releasing
power of between seven and eight hundred
reels of pictures.
Among the directors on Universal's list
are Rupert Julian, Dimitri Buchowetski, Clar-
ence Brown, Charles Brabin, Edward Sedg-
wick, Stephen Gade, King Baggot, Edward
Sloman, Harry Pollard, Herbert Blache.
William Seister, Lawrence Trimble, Edward
Laemmle, Maurice Tourneur, Clifford Smith,
Henry McRae and Francis Ford. Several
new directors just signed are Frank Griffin,
Robert North Bradbury, Al Rogell, Travers
Vale and Harold Shumate.
Mr. Laemmle was particularly enthusiastic
about "The Phantom of the Opera" which
opened in the Curran Theatre in San Fran-
cisco. Several necessary and obvious changes
have been made in the production of the
picture which, according to Mr. Laemmle,
have improved it. Mr. Laemmle feels that
"The Phantom" will far surpass the record
made by "The Hunchback of Notre Dame.'*
He said he was extremely pleased with the
new footage which has been shot for comedy
effects under the direction of Edward Sedg-
wick.
Mr. Laemmle announced the signing of
several new people to go into stock. They
include Louise Dresser, Jason Robards,
Marion Nixon, Lola Todd, Prince Youcca
Troubetzkoy, Marceline Day, Josie Sedgwick,
Margaret Quimby, Cesare Gravina, Georgie
Grandee, and Charles Puffy.
+ ♦ ♦
SCHENCK BUYS TWO NEW STORIES
Joseph M. Schenck has purchased the
screen rights to a novel and a play for the
future use of Norma Talmadge, who is now
engaged on a modern version of George Barr
McCutcheon's Graustark" for First National
release. They are "Kiki," the play in which
David Belasco starred Lenore Ulric, and
"Obligations," by Elizabeth Yorke Miller.
sje ♦
JAMES APPOINTED BRANCH MANAGER
J. C. James has been appointed by E. A.
Eschmann as manager of First National's
branch office at Winnipeg. He succeeds Frank
Vaughan, resigned. He was booker in the
branch office at Montreal.
C^Iiey are worth
L/ watching' and
waitings for.
Wesley Barry and Molly Malone Appearing in "Battling Bunyan," Associated
Exhibitors Production
LANGDON DENIES VITAGRAPH THANKED
QUIITING SENNETT FOR MUSIC SERVICE
HOLLYWOOD, May 1— In contrast to
the many rumors and a statement published
in one of the local trade papers, Harry Lang-
don emphatically denies any estrangement
with his producer, Mack Sennctt.
In respect to his association with Mr. Sen-
nett, Harry Langdon said :
"If all my previous professional connec-
tions had been as pleasant as the one I have
enjoyed for over a year and a half with the
comedy organization, my experience as a
player would have been much more enjoyable
indeed. It is very unfair to Mack Sennett,
personally, and to his company, also unfair to
myself, to have such erroneous statements
broadcast.
"Mr. Sennett has aided me materially to at-
tain my present position in the cinema world.
Although I have received flattering offers
from several producers, I will continue
with Mr. Sennett. However, no definite
plans as to my future activities have been de-
cided upon."
* * *
COMMITTEE AIDS FILM
SEATTLE, May 1.— The "Chronicles of
America" series, produced by the Yale Uni-
versity Press and distributed by Pathe, re-
ceived unusual cooperation from the Better
Films Committee here. The committee not
only endorsed the series of historical dramas,
but also went out of its way to assist an ex-
hibitor in putting the pictures over when
they played the Liberty Theatre.
The committee devised publicity schemes
and exploitation ideas and personally at-
tended to the promotion of these plans.
School teachers were solicited and gave talks
to their pupils about the period of history
covered by the action in each story. Li-
brarians encouraged children and adults to
read books dealing with the different events
visualized on the screen. Preachers urged
their congregations to see the motion picture
versions of these historical documents.
As a result of these tie-ups and the mass
of newspaper space obtained by the com-
mittee on the pictures, an unusual amount of
interest was focused on the pictures with
the result that the "Chronicles of America"
played to large numbers.
Vilagraph reports many letters from ex-
hibitors throughout the country thanking it
for its inauguration of a tax-free music cue
service to theatres in connection w'th the
distribution of its attractions.
R. B. Graunauer, assistant general manager
of the extensive West Coast Theatres Cir-
cuit of Los Angeles, wrote :
"West Coast Theatres, Inc., appreciates
Vitagraph's splendid cooperation in regard
to the tax-free music cue sheets. We truly
believe that many other producers will fol-
low in the footsteps of Vitagraph and use
these cue sheets ! We compliment you on
being the first producer with a tax-free
music cue sheet."
Vitagraph decided upon the radical inno-
vation of extending to exhibitors a tax-free
music cue service after receiving requests
Irom scores of theatre managers, anxious to
' e relieved of the burden imposed upon them
by the Authors and Composers Association.
Members of this organization own copyrights
on much standard music, which, in conse-
quence, carries a fixed charge for use in cue
sheets. Even if a theatre used only one sheet
of copyright music in a year it was required
to pay a yearly fee of ten cents for each of
its seats.
* * *
"Black Cyclone," the latest Hal Roach fea-
ture production starring "Rex," King of Wild
Horses, will have its world premiere at the
Capitol Theatre, New York, the week of
May 10 or May 17.
This is the second production of this type
made by Hal Roach and its presentation in
Broadway's largest motion-picture theiatre
strikes a new note in screen entertainment.
The picture is an absolutely new departure
in film production, and with the facilities of
'CTU^
QJoa are due for
L/many surprises.
May 9, 1925
Page 37
Gloria Swanson
to Quit Famous?
HOLLYWOOD, May 1.— Upon the expir-
ation of her contract with Famous, Gloria
Swanson is said to be planning to join United
Artists. Joseph M. Schenck is expected to
finance the pictures through, possibly, the
Arts Finance Company here.
A $20,000 weekly guarantee against earn-
ings of the productions for the Marquise is
reported in the plan.
% ^ *
F. B. O. SETS FOUR
FEATURES, FIVE SHORT
SUBJECTS FOR JUNE
Four features and five short subjects are
scheduled for release on the Film Booking
Offices' June schedule.
"Smooth as Satin," an Evervn Brent star-
ring vehicle, based on the famous stage play,
"The Giatterbox," by Bayard Veiller, will
be released on June 14.
"High and Handsome," the second Maurice
(Lefty) Flynn production of the new series
which the former Yale halfback is making
under the Harry Garson banner for F. B. O.
disribution, will be shown on June 21. "The
Human Tornado," the fourth Ben Wilson
production, staring Yakima Canutt, will_ also
he released June 21. On June 28 "Whirling
Lariats," the fourth Fred Thomson produc-
tion, will be shown.
The schedule of short subjects for June
will be headed by "Three Bases East," No. 8
of the H. C. Witwer series, "The Pacemak-
ers." It will be released June 7. The ninth
Jimmy Aubrey comedy, produced by Stan-
dard Cinema Corporation, "About Face," will
be released June IS. June 21 will see the
distribution of No. 9 of "The Pacemakers,"
co-starring Alberta Vaughn and George
O'Hara, titled '"Oscar's Wild."
Dinky Doodle No. 10, as yet untitled, a
rne-reel cartoon novelty directed by Walter
Lanz, will be released on June 21 A two-
reel comedy, starring Stan Laurel, made by
Standard Cinema Corporation, as yet untitled,
willl be distributed June 30.
WITH FIRST NATIONAL
LOS ANGELES, May 1. — Arrangements
have been concluded between Al Rockett and
John E. McCormick, of First National Pic-
tures, and Harry D. Wilson whereby Wilson
will assume the post of director of publicity
and exploitation for First National Produc-
tions on the West Coast.
Walter Rivers, who has held this position,
will enter the scenario department of First
National. Silas Snyder will remain with the
First National exploitation department.
The arrangements give Wilson control
over the publicity and exploitation of the
Colleen Moore Productions, Edwin Carewe
Productions, Corinne Griffith Productions.
June Mathis Productions, and any special
features made on the Coast by First Na-
tional.
Wilson was president of the Wampas dur-
ing 1924.
CThey will be backed
^ by intensive local
advertising.
Germany's Best!
Joe May, Center, German Director,
With Pauline Garon, Warner
Brothers Star, and Edward Burns.
BOOKING "MY SON"
FOR MOTHERS' DAY
"My Son," First National's new Edwin
Carewe release, istarring Nazimova, with
Jack Pickford, Constance Bennett, Charles
Murray and Mary Akin in the support, is
listed as an ideal picture for showing during
the week of May 10, in which falls Mothers'
Day.
This production, from Martha Stanley's
play of the same title, had its premiere show-
ing at the Strand Theatre, New York. Crit-
ics credited Nazimova with giving the best
screen interpretation of her career.
^ ^ >K
Executives of Vitagraph, having their first
view this week of "Wildfire," in which Aileen
Pringle is starred under the Vitagraph ban-
ner for the first time, are predicting an out-
standing success for this early release.
They believe the public will greet the pic-
ture as an even more colorful and satisfying
attraction than was the stage offering, which,
with Lillian Russell as the star, scored a hit
which continued for several successive sea-
sons.
"Wildfire," a stirring racetrack melodrama,
was produced by Distinctive Pictures Corpor-
ation at the Vitagraph studios in Brooklyn
and the celebrated Oriental Park course in
Havana. Miss Pringle is said to give an im-
pressive characterization of the principal fig-
ure, and she is supported by Holmes Her-
bert, Edna Murphy, Tom Blake. Lawford
Davidson, Will Archie, Edmund Breese, An-
trim Short, Edna Morton, Arthur Bryson and
Robert Billoups.
Metro-Goldwyn is announcing its line-up
for 1925-26 in a 110-page book titled "The
Talk of the Industry," which tells what ex-
hibitors may expect from Metro-Goldwyn
during the coming year.
Howard Dietz, director of advertising and
publicity for Metro-Goldwyn, prepared this
elaborate book.
"SUNKEN SILVER,"
NEW PATHE SERIAL,
RELEASED MAY 10
"Sunken Silver," serial production, based
on Albert Payson Terhune's novel, "Black
Caesar's Clan," and Charley Chase in a Hal
Roach comedy, "Looking for Sally" are the
principal releases on the Pathe program for
the week of May 10.
Considerable interest on part of the ex-
hibitors is reported in the latest Patheserial,
"Sunken Silver," which starts its release
this week. The story from which the pic-
ture was adapted had a very large sale in
book form and numbers hundreds of thou-
sands among its readers. Four months' time
was taken in the making of this production,
which was filmed in Florida. A strong cast
supports Walter Miller and Allene Ray in the
featured roles. The screen adaptation was
made by Frank Leon Smith. George Seitz
directed.
The Charley Chase comedy, "Looking for
Sally," leads the Pathe comedy offerings for
the week. In this picture, directed by Leo
McCarey, the young screen comedian is sup-
ported by a cast headed by Katherine Grant,
Noah Young, Jules Mendel and Leo Willis.
The story of the comedy is based on a young
man's search for a girl he is engaged to
marry, but hasn't seen for years.
Hal Roach is also presenting a one-reel
comedy on the Pathe program for the week.
It is "Grief in Bagdad." The cast of play-
ers comprises Earl Mohan, Billy Engle,
Dolores Johnston, Katherine Grant, William
Gillespie and Leo Willis. The production
was made under the direction of Ross Leder-
man.
The fourth chapter of "The Origin of
Man" series is the featured subject in the
Pathe Review No. 19. This is an instal-
ment of the Roy Chapman Andrews Expedi-
tion into Mongolia and consists of interest-
ing views of "The Sacred City." A cartoon
novelty, "The Making of Man," by Hy
Mayer, and a Pathecolor of the City of
Washington in "Visiting Our Own America"
series complete the Review.
The Aesop's Film Fable for the week is
entitled "Darkest Africa." Topics of the
Day No. 19 and Pathe News Nos. 40 and 41
complete the Pathe offering.
* # *
CAREWE SPEEDS FILMING
Edwin Carewe, whose latest release
through First National, "My Son," scored in
its premiere showing at the Strand Theatre,
New York, last week, is making rapid pro-
gress on his next production for distribution
by that company. This is "The Lady Who
Lied," adapted by Lois Zellner from Robert
Hichens' novel, "Snake-Bite."
JACKIE IN MANHATTAN
Jackie Coogan, accompanied by his father,
Jack Coogan Sr., and his manager, Arthur L.
Bernstein, is in New York from the Coast
for a brief visit. He is attracting much at-
tention.
. ' '! $ £ sje
Edward Auger, who has been one of the
assistant general managers of Vitagraph, left
New York for a tour of the branch sales
offices. He is acquainting branch managers
and salesmen with the plans of Warner
Brothers since their purchase of Vitagraph.
CTriey will be
i J m ade honestly,
sold honestly
and exploited strongly
Page 38
Exhibitors Trade Review
HOLLYWOOD NOTEf
LIGHT? ACTION CAMERA
Hollywood, Calif.,
April 18th, 1925.
Exhibitors Trade Review,
Dear Editor,
In re Harry Langdon
Well, speaking of the little boy that manu-
factures the laughs, this little representative
thinks that it's a darned sight tougher job
to build up a gag, I mean a sure fire gag
and create a laugh out of it, than it is to
work up some passionate scene that has
something to do with the heaving of the
human breast and creates tears. But to do
both of these things, it takes a genius and a
real genius ; and when you hear a lot of
actors walk around and tell you "he's funny,"
it means he is funny and Ed Gallagher,
of the Gallagher and Shean, will tell you any
day that Harry Langdon is funny and Ed
must be an authority, because he thinks he
is pretty funny himself.
There are lots of rumors flying around
that Harry Langdon is going to chuck the
two-reel "Ha, Ha!" stuff and slide into the
full-length comedy feature. I can't see how
he'll miss. He has built up a great many
followers all over the country who have
handled his two-reel subjects.
GAVE HARRY THE DOUBLE "O"
Your little representative sat over on lo-
cation with him the other day and watched
them take two shots. Of course, when they
take a shot and get it in the box and use the
vernacular of the studio, the taking time
generally runs about fifteen to twenty
minutes. The preparing for the take will
use, sometimes, three or four hours, maybe
a whole day in setting heavy things for a
particular gag, just to create a moment's
laugh. This gag must be topped by a gag
equally as funny and retopped and retopped
until all the comedy is entirely milked out
of the situation. So I'll tell the cock-eyed
world it takes a lot of patience to make the
whole world laugh. In doig so, tho' Harry
Langdon goes about it in a quite unassumed
way and while they were taking these fifteen
minutes of so many feet of funny scenes,
your little representative nearly fell off of
his seat laughing and that's on the square.
I think that Harry Langdon is one of the
funniest guys that ever slid under the grease
paint.
SjC i)i Sji
NAME OF PICTURE "HIS FIRST FLAME"
Oh yes, the name of the picture is "His
First Flame." Art Ripley wrote this funny
one and Harry Edwards is directing. Ed-
wards is one of these quiet sort of fellows
that never smiles and you don't know whether
he is suffering from headaches or trying to
figure out his income tax.
ifc % sje
CLARENCE BROWN FOR
VALENTINO
To Clarence Brown falls the honor of di-
recting Rudolph Valentino in his first United
Artists production. This was the informa-
tion given out yesterday by Joseph M.
Schenck,, who recently signed the director to
a long-term contract.
The picture, adapted from John Fredericks'
novel, "The Bronze Collar," bears the work-
ing title, "The Slave." The story is being
adapted by Benjamin Glazer, with continuity
by Adelaide Heilbron. It is a story of Cali-
fornia in the days of Spanish rule. The hero
By R HEATH COBB
Hollywood, Calif.
starts out a rover of the seas, is captured by
the Turks, who sell him to a Spaniard. The
Spaniard brings him to California.
Clarence Brown has made great strides in
the last two years. He established his repu-
tation with "The Acquittal," "The Signal
Tower," "Butterfly," and particularly with
"Smouldering Fires." His progress has been
steady and sure. He combines story-telling
ability with a complete technical knowledge ;
he was a mechanical engineer before enter-
ing pictures.
Valentino, who has been resting at Palm
Springs, returned to Hollywood yesterday
for a conference with Mr. Schenck, after
which he will go back to his desert retreat.
PLENTY OF DUST ON WARNER
LOT
Production for 1925 on the Warner Bros.'
lot is moving at top speed. There are four
companies at actual work and four more
preparing that will be swung into line at the
completion of the script and cast. The di-
rectors have already been assigned and they
are busy signing their people and preparing
for an early start.
Harry Beaumont is at work on Kathleen
Norris' story, "Rose of the World," with
Patsy Ruth Miller and Alan Forest heading
the cast, which includes Alec Francis
Rockliffe Fellowes and Pauline Garon. This
novel is recognized as one of the best Mrs.
Norris has ever turned out, its popularity in
book form reaching some three editions.
"The Golden Cocoon," a Texas story being-
filmed by Millard Webb, with Helene Chad-
wick and Huntly Gordon in the principal
roles, is nearing completion. Frank Cham-
peau and Richard Tucker are others who are
prominent in the cast.
"Rin Tin Tin," with Herman Raymaker
directing, and June Marlowe and John Har-
ron playing the leading human parts, are
making "Below the Line," an original story
by Charles Logue.
Actual shooting on "The Limited Mail,"
the railroad crrama being made by George
Hill, with Monte Blue, Vera Reynolds and
Willard Louis, was begun last week. After a
five-day journey by special train to the Royal
Gorge in Colorado. They will return in
about two weeks to shoot the interiors.
The four pictures in preparation are : "The
Alan on the Box," an old stage comedy drama
by Harold MacGrath, to be Syd Chaplin's
first starring vehicle under his new contract
with the Warners. "Chuck" Reisner and
Charles Logue are working on the stories
and gags. Fred Newmeyer, for the past ten
years associated with Harold Lloyd, will di-
rect.
"The Wife Who Wasn't Wanted,'' a novel
by Gertie Wentworth James, is being adapted
by Bess Meredyth. This is Miss Meredyth's
first story for Warners. James Glood will
direct. Production to be started shortly.
"Bobbed Hair," the magazine story written
by twenty popular fiction authors, that ran
recently in Collier's Weekly, will be made
into a picture by Alan Crosland, with Marie
Prevost, Kenneth Harlan, Louise Fazenda
in the principal parts. Louis Milestone is
adapting the story for the screen.
Ernest Lubitsch, who has just completed
"Kiss Me Again," his latest picture for War-
ners, is busy preparing another that is to be
started shortly. This is contrary to the first
plans made.
"Where, O Where?"
At this writing uncertainty still exists
as to where a couple of famous dressing-
rooms will be found.
Despite reports to the contrary, Gloria
Swanson has not renewed her contract with
Paramount.
Bebe Daniels is "listening to reason" from
Paramount and De Mille.
Those bold adventurers, Warner Bros.,
are not out of the competition.
When they offered $17,000 a week to
Gloria, Will Hays is said to have persuaded
them to desist from a "Ruinous" auction.
But their bid stands, if there is going to be
an auction. Meantime these and other much
wanted stars are reluctant to call a halt on
the competitive gentlemen by making a hasty
decision. With perquisites Gloria is believed
to receive $10,000 a week at present.
Bebe's _ mother, who is her business ad-
viser, is in frequent communication with her
attorney in Los Angeles. Naturally, she
doesn't want Gloria to get all of Paramount' s
money.
Pola Negri's new Paramount contract is
signed. It's for two years at a salary
double what she's been getting.
BISCHOFF LEAVES COAST
Samuel Bischoff, president and general
manager of the California Studios and of
Bischoff, Inc., left this week on a tour of
the country in the interests of his three
series of comedies — Gold Medal, Biff and
H. C. Witwer Classics in Slang. He will
dispose of territorial rights for these pro-
ductions as well as a number of features in
which he is interested. Mr. Bischoff will
visit all the key cities and will go as far East
as New York, returning probably within six
weeks. Meanwhile, at the California Studios.
Jack Mintz, studio manager, will be in charge
of productions as well and besides the rental
companies will continue with the comedy
series.
The Gold Medal Pictures, Inc., are mak-
ing the Gold Medal series of twelve two-
reelers with well known comedy stars ; the
Van Pelt Brothers are making the same num-
ber of Biff thrill comedies 'and further
Witwer Classics will be started in the near
future. The first two or three subjects of
these series are already completed.
On his return Samuel Bischoff expects to
announce some very interesting plans for
future activities in addition to those already
under way at the California Studios.
"SPECIAL"
Pearl Rail, who succeeded Monroe Lathrop
as editor of the screen and dramatic depart-
ments of the Los Angeles Evening Express
several years ago when he became exploita-
tion manager for Charles Ray, has gone over
to the ranks of press agentry. She has open-
ed offices at 6318 Hollywood Boulevard, in
Hollywood, where she expects to handle a few
clients and do some special writing.
Monroe Lathrop has returned to the edi-
torial desk at the Express once more.
May 9, 1925
Page 39
The Spring Crop of chicks interests Carl
Laemmle, Universal Chief, who raises
them as a hobby. The process seems
to be that the eggs are inserted in the
upper part of the machine, and emerge
as downy chicks from the lower tier.
Ship Ahoy, says .House Peters just to be
in character as a seafarer in the Universal
Fewel "Head Winds" in which he has
made more friends among the fans.
Priscilla Poses for Frank Vittor, the sculptor, who said lots of
nice things about Miss Dean's perfect Grecian profile. Her fea-
tures may be Grecian, but in Producers Distributing Corporation's
"A Cafe in Cairo," she was the daughter of an Arab Chieftain.
An Act in Two by Ernest Lubitsch and
John Roche, director and player in "Kiss
Me Again," the new Warner Brothers
photodrama. Messrs. Lubitsch and Roche
believe in preparedness, and are practicing
up for musical careers in case the di-
rector and actor business isn't so good.
Page 40
Exhibitors Trade Review
City Officials of Reno
accompanied the Para-
mount players engaged in
making "The Air Mail"
on a recent trip on loca-
tion. Left to right:
Warner Baxter, Post-
master Austin Jackson,
Doug Fairbanks, Jr.,
Billie Dove, Mayer Rob-
erts, I r v i n W i 1 1 a t.
Looking for Snow in the Hollywood hills has not been so
easy this year, and directors have been hustling for favorable
locations. So it happened that Monty Brice, Frank Lloyd
and George Marshall were working back to back on locations
at Truckee. Brice and Lloyd are making "Winds of Chance,"
an Alaskan picture, for First National.
Special Train for Extras selected so as to be true to type
were taken from Sacramento to Truckee where they will ap-
pear in the Alaskan First National picture, "Winds of
Chance." The stars were there — notice Ben Lyon, Victor Mc-
Laglen, Viola Dana, Philo McCollough, Anna Q. Nilsson, et al.
Billie Didn't Knead the
Dough for this cake, but
the camp cooks made it
for her birthday, and
Miss Dove was too gra-
cious to speak the truth.
A number of Paramount
players were on location
at the deserted city Rhy-
olite, Nevada, making
"The Air Mail."
"What Does It Say About Us," they asked Heath Cobb,
West Coast Representative of Exhibitors Trade Review, and
Heath had to face "Billy" Sullivan, Joe Brown, Billy Wilker-
son, and Director Al Rogell with the awful truth. Anyhow
let's hope Billy Wilkerson didn't break that bottle.
May 9, 1925
Page 41
Lots o' Luck for Mary, who finds the first four leaf clover of the
year, while William Beaudine, her director, General Manager New-
man, and Tom McNamara, the comic artist, assist. Mary's new
one for United Artists will be "Little Annie Rooney."
"What Ah Gwine Do Now, Gowan," is
what Farina says to Director Bob Mc-
Gowan whenever the Pathe baby star is
busy in the rushes of an "Our Gang"
comedy. Here is the well-beloved pickanin-
ny as a robber bold h. "Shootin Injuns."
And Here Is Elinor Glynn, famous writer of popular novels which have been
picturized for the screen. Among them are "Three Weeks," "His Hour," and
"Man and Maid," all of which are Metro-Goldwyn-Mayer productions.
Love Me, Love My Dog, seems to be the
sentiment of Juliette Compton who plays
an important roll in the F. B. O. special,
"Love's Bargain."
Riding His Hobby between rushes of
First National's "Winds of Chance,"
Johnny Johnston, publicity manager for
Frank Lloyd, proved himself as fine an
equestrian as film salesman, publicity
manager, cartoonist, exploiter and actor.
Welcome Balto to Los Angeles, suggested Mayor
Cryer. Bert Lytell, Clara Horton and others "turned
out to honor the canine hero and his owner Gunnar
Kasson who arrived in Los Angeles from Nome, Alaska,
to make a film for Principal Pictures Corporation.
It is a hard life for Raymond Griffith to refrain from
taking a dip, but we hope that they at least Waited
until he donned his swimming suit. There are some
bathing sequences in Paramount's "The Night Club,"
and that's why Ray happened to be over on Catalina.
May 9, 1925
Page 43
Wfk THE INDEPENDENT DISTRIBUTORS
THE PURCHASE OF VITAGRAPH by Warner Brothers does not merely concern
the two companies who figured in the negotiation but is of vital importance to the en-
tire industry and particularly the Independents. The fact the merger will throw
thirty-six state right exchanges which have handled Warner product exclusively into the mar-
ket for independent product at the termination of the present Warner franchises, is some-
thing that intimately concerns the independent producer. This means these independent or-
ganizations, extending from coast to coast, reaching as far north as Winnipeg and as far
South as New Orleans, will be forced to line up independent product for the coming year or
withdraw from the industry.
INDEPENDENTS MEET
IN HOLLYWOOD, DRAW
UP GREAT PROGRAM
HOLLYWOOD, May 1.— Independent Mo-
tion Picture Producers and Distributors
Association held a monster booster meeting
at the Ambassador Hotel. President Chad-
wick, of Chadwick Pictures Corporation out-
lined the massive program for the indepen-
dents during the ensuing year.
Mr. Chadwick stated that the morale of in-
dependent producers has reached the high-
est standard since the inception of the pic-
ture industry and that in the future the
product from this field will compare favor-
ably with anything produced.
Jesse J. Goldburg, president of the In-
dependent Pictures Corporation, praised the
work accomplished by the I. M. P. P. D.
during the last year and with this co-opera-
tion proposes to double his production output
this year.
Other producers attending were Peter An-
drews, of Hercules Productions : Harry
Cohn, of C. B. C. ; Van Pelt Brothers, Frank
Sanford and Anthony J. Zydias, president
of Sunset Productions.
Samuel Bischoff, president of Bischoff, Inc.,
and California Studios, Hollywood, who is
now producing comedies on a large scale,
became a member of the association and left
immediately after the meeting for New York
where he will confer with distributors.
Every member of the association pledged
himself to attend the Grand Independent
Convention in Milwaukee, May 8-9-10.
* * *
COMPLETING WEISS FEATURE
"Quicker 'n Lightnin' " will be the title of
the first five-part feature of a series of
eight action-stunt thrillers, starring Buffalo
Bill, Jr., which Weiss Brothers' Artclass
Pictures Corporation will release in the
fall.
Lester F. Scott, Jr., who is producing the
Buffalo Bill, Jr., Buddy Roosevelt and
Wally Wales series, telegraphed Louis
Weiss "Quicker 'n Lightnin' " would be com-
pleted in a week.
"Wizard of Oz" in London
"The Wizard of Oz" will open the new
Rialto Theatre of London, Chadwick Pic-
tures Corporation learns from Exhibitors
Film, Ltd., distributing this production in
the United Kingdom.
Lou Tellegen and Louise Lorraine in "The
Verdict," the latest Truart Production.
IVAN PLAYERS REPORT SALES
Ivan Players, Inc., have sold the first of the
four Ivan Emerald Productions, "Lying
Wives," to the Golden Distributing Corpor-
ation of Boston, Mass., and Exhibitors Al
liance of New Zealand closed for the New
Zealand and outlying territory. The Australa-
sian Film Company bought the rights for
Australia and the Straits Settlements. South
American rights have been disposed of.
JANE NOVAK FOR ARROW
Whitman Bennett, who is producing a se-
ries for Arrow Pictures Corporation, has
signed Jane Novak. Whitman Bennett pre-
dicts that Miss Novak's new starring series
will do much to establishing her with fans
more firmly. She will be given big stories.
W. E. Shallenberger, president of Arrow
Pictures Corporation, announces for Whit-
man Bennett, the purchase of "Scandal
Street," a Frank R. Adams story.
WARNER PURCHASE
OPENS NEW OUTLET
FOR INDEPENDENTS
Independent producers today face a new
outlet for their product as a result of the
Warner Brothers purchase of Vitagraph.
The merger will throw thirty-six state
right exchanges, who have handled Warner
Brothers pictures exclusively, into the mar-
ket for independent product this Summer
when their present Warner franchises ler-
minate.
Warner Brothers announced that only six
more pictures remain for state right con-
sumption under existing contracts and that
their 1925-26 offerings will be handled ex-
clusively through Vitagraph's fifty exchanges
it acquired.
The firms which will be forced to line-up
independent product for 1925-26 or withdraw
from the industry as a result of the Vita-
graph purchase follow :
Albany — Bond Photoplays.
Atlanta. — Southern States Film Co.
Boston — Franklin Film.
Buffalo — Bond Photoplays.
Butte — Kwality Pict. Inc.
Calgary — Regal Films.
Chicago — Film Classics of 111.
Cincinnati — Film Classics Co.
Cleveland — Film Classics Co.
Dallas — Specialty Film Co.
Denver — Qwality Pictures.
Des Moines — -Premier Pictures Exchange.
Detroit — Film Classics Co.
Indianapolis — Film Classics of 111.
Kansas City — Film Classics of K. C.
Little Rock — Specialty Film Co.
Los Angeles — Geo. A. Oppenheimer, Inc.
Milwaukee — Tunstall Film Ex., Inc.
Minneapolis — F. and R. Film Co.
Montreal — Regal Films.
New Haven — Franklin Film.
New Orleans — Creole Enterprises.
New York — Apollo Exchange.
Oklahoma City — Specialty Film Co.
Omaha — Premier Pictures Exchange.
Philadelphia — Independent Film Co.
Pittsburgh — Film Classics Co.
Salt Lake — Quality Pictures.
San Francisco — George A. Oppenheimer.
Inc.
Seattle — Kwality Pict. Inc.
St. John, N. B. — Regal Films.
St. Louis — St. Louis Film Exchange.
Toronto — Regal Films.
Vancouver — Regal Films.
Washington — Independent Film Co.
"Winnipeg — Regal Film's.
Page 44
Exhibitors Trade Review
A story of Romance and Fighting, distributed by the
Davis Distributing Division, Inc.
May 9, 1925
Page 45
CELEBRATED NOVELS,
PLAYS IN SCHULBERG
SCHEDULE FOR FALL
Adap-a'Jcns of fr.mc us ncvcls and stage
plays and a few original stories comprise the
1925-26 program, B. P. Schulberg Produc-
tions have started in Hollywood.
Some of the hits Mr. Schulberg has ob-
tained rights to are "Faint Perfume," by
Zona Gale ; "Shenandoah," a war picture ;
Percy Mark's novel of college life, "Plastic
Age" and "Lew j Tyler's Wives," a Wallace
Irwin novel.
Mr. Schulberg has scheduled eighteen fea-
tures and six specials which will cost $2,-
£00,000. He has started the program with
"Faint Perfume," which Gasnier directed.
Others that will follow are : "Parisian
Love" by F. Oakley Crawford; "Horses and
Women," "Exclusive Rights" by Evelyn
Campbell ; "The Aristocrat" a Larry Evans
story that ran in Hearst's International Mag-
azine ; "The Wost Woman" also by Mr.
Evans ; "Go Straight," by Ewart Adamson ;
"The Romance of a . Million Dollars," by
Elizabeth Dejeans, "Shopwon" by Patricia
Wetherill ; "Eden's Fruit ;" "The Girl Who
Wouldn't Work;" "Dancing Days" and "The
Other Woman's Story.''
The eighteen pictures will be divided
among four directors, who will work ex-
clusively for this organization.
One group of stories will be assigned to
Gasnier. James P. Hogan, who made "Cap-
ital Punishment," will be retained to direct at
least four stories. Frank O'Connor who has
completed "Go Straight !" for this month's
general release, will continue with the com-
pany. A fourth director will be signed this
week.
* * *
Luchese to Open New
Independent Exchange
Philadelphia, May 1. — Eastern Penn-
sylvania, Southern New Jersey and Dela-
ware will be served by a new Independent
exchange formed by Anthony Luchese
here.
He will release twenty-six high grade
features, twelve comedies and two serials in
1925-26. He has contracted for Rayart Pic-
tures serial play, "Secret Service Sanders,"
starring Richard Holt and Ann Little, and
for Rayart's Butterfly Comedies starring
Gloria Joy and Joe Moore.
Luchese recently sold his interests in the
De Luxe Film Company here.
* * *
Arctic Melodrama Sold
The C. B. C. Film Sales Corporation an-
nounces that it has sold the rights on its
recently acquired arctic melodrama produced
by Norman Dawn and released under the
title of "Justice of the Far North" to Max
Glucksman for the territory included in Ar-
gentina, Paraguay, Uruguay, Chile, Peru,
Bolivia, and Ecuador.
* * *
Columbia Sells Output
The Celebrated Players Film Co., of Mil-
waukee, Wis., has bought the entire produc-
tion program of Columbia Pictures Corpora-
tion for 1925-26 for the state of Wisconsin.
The sale covers six Columbia Pictures, six
Waldorf Pictures, and six Perfection Pic-
tures.
Film Tiffany's First
The first of the "Big Twelve" productions
announced by M. H. Hoffman, vice president
of the Tiffany Productions, Inc., now being
filmed, is "Souls for Sables," from the novel
"Garland & Co.," by David Graham Phillips.
It was adapted by A. P. Younger.
In the Field!
Sering D. Wilson, President of Ser-
ing Wilson & Co., Inc., Announce .«
Ambitious Fall Schedule.
2WEEKLYIN COLOR
WILSONFALLPLAN
Sering D. Wilson, president of the Sering
D. Wilson & Co., Inc., which specializes in
color pictures made by special color process,
is planning two short length features weeklv
for 1925-26.
Production plans include a series of
units tentatively class fied as : "Ebenezer
Ebony Comedies," "Kid Noah Comedies,"
"Color Shots," "Karlo Kolor Komics," "The
Wonderbook Series," "New Redhead Sa-
tires," and "Color Melodies."
A series of eight special productions will
also be made.
Filming of Richard Harding Davis' fam-
ous novel, "The White Mice," featuring
Jacqueline Logan and William Powell, is
finished. E. H. Griffith, director, is cutting
and editing it. It is in color.
♦ ♦ ♦
HOLDS "HOUSE WARMING"
HOLLYWOOD, May 1. — Executives of the
Hunt Stromberg Productions and officials
at the Hollywood Studios held an informal
house warming in the administration build-
ing recently completed.
The building will house the executive
offices, scenario department, cutting rooms,
preview theatre as well as the West Coast
offices of the Producers Distributing Cor-
poration.
* * *
Davis Distributing Division, Inc., has
arranged with Otis Lithograph Company
for making of all its posters.
* * *
Goodman Sells Eight
(Special Dispatch to the Exhibitors Trade Review)
Los Angeles, April 24. — Barney A. Good-
man, president of B. A. Productions, Inc.,
returned here today from New York City.
While there he arranged with A. G. Steen,
No 1650 Broadway, for the distribution of
eight five-reel action pictures. These pro-
ductions star Bruce Gordon, South African
cowboy. Two of them, "Don X" and "Law-
less Trails," were delivered to Mr. Steen
for immediate release.
* * *
Weiss Brothers' Artclass Pictures Cor-
poration , will issue an elaborate press book
on "Reckless Courage," the initial feature in
the new Buddy Roosevelt series.
ARROW SIGNS MAY McAVOY
FOR FITZGERALD PICTURE
W. E. Shallenberger, president of Arrow
Pictures Corporation, announces acquisition
by Dallas M. Fitzgerald, of May McAvoy
as the star in the first of a series of four
Fitzgerald Productions, to be released by
Arrow.
Miss McAvoy was long a featured player
with Famous Players-Lasky Corporation.
Mr. Fitzgerald will surround Miss McAvoy
with a high-powered cast. His picture will
be of the society type, produced on an
elaborate scale.
♦ ^ ^
GILBERT WITH INDEPENDENT
David B. Gilbert, exchange operator in
the New England territory, has joined the
Independent Pictures Corporation as sales-
man. He will cover the territory from
Kansas City to the West Coast.
INDEPENDENT
PRODUCERS
DISTRIBUTORS
and
EXCHANGEMEN ! !
ATTEND
THE FIRST
ANNUAL
CONVENTION
of
INDEPENDENTS
at
MILWAUKEE
May 10th, 11th, & 12th
RAYART PICTURES
CORPORATION
723 SeventhAvenucNewYork
foreign Distributor*
RiCHMOUNT PICTURES Int.
Page 46
Exhibitors Trade Revieiv
GOLDBURG TAKES
OVER NEW STUDIO
FOR INDEPENDENT
Word was received by the New York office
of Independent Pictures Corporation from
its West Coast studios that Jesse J. Gold-
burg, president, is visiting two or three of
the exchange centers on his way east in or-
der to negotiate with the few remaining open
territories on the 1925-26 product.
On his returning to New York, he will
outline exploitation and advertising and re-
adjustment of the method of distribution for
next year's product concerned.
The company has taken over the new stu-
dios in Hollywood and the entire production
staff removed from the California Studios.
The first production to be made in the new
studios will be the Sixth Bob Custer picture,
released through F. B. O., and which is en-
titled "The Blood Hound," written by H. H.
Van Loan and purchased as a special by the
Independent Pictures Corporation although
it will be released as one of the regular
series of the Bob Custer productions.
The last production starring Franklyn
Farnum, which completes the second series
of Independent Pictures Corporation produc-
tions With that star, was completed.
H. H. Van Loan, author, has been signed
by Mr. Goldburg to write a series of five
original stories for production by the Inde-
pendent starring Bill Cody.
* * *
TWO MORE FOR RENOWN
Renown Pictures, Inc., announce that they
have added to their releasing program two
special productions, "Passionate Youth," with
Frank Mayo, Beverley Bayne, Pauline Garon
and Bryant Washburn, and a second produc-
tion, not titled, with Wesley Barry, Pat
O'Malley, Mary Carr, Mildred Harris,
George Fawcett, Walter Long, Stuart Holmes
and Ann May.
+ ♦
J. J. Fleming, for Davis Distributing-
Division, has completed the sixth and last
of the first series of Al Ferguson pictures,
"The Fighting Parson." The negative and
sample print is now on its way to New
York.
Work will begin on the first of a series
of eight starring F. Schumann-Heink by
J. J. Fleming Productions at their studio
in Beaverton, Oregon.
* * *
COLUMBIA INTO NEW STUDIO
Columbia Pictures has moved into the
Clune Studios at Hollywood. There it will
make eighteen pictures for 1925-26.
* * *
MISS GARON SIGNED BY COLUMBIA
Harry Cohn has signed Pauline Garon
to play opposite William Fairbanks in the
first of his action stories of the Perfection
series.
* * *
COLUMBIA SIGNS TERRITORY
Columbia Pictures has signed with the
Creole Enterprises for the distribution of
the whole program of six Columbias, six
Waldorfs, and six Perfections for 1925-26.
The territory includes North and South
Carolina, Georgia, Florida, Alabama, Ten-
nessee, Arkansas, Oklahoma, Texas, Louisi-
ana and Mississippi.
* * *
Davis Distributing Division, Inc., reports
shooting of the first F. Herrick two-reel
novelty will be completed this week. There
will be no titles in any of them.
* * *
Columbia Pictures' first 1925-26 picture
"The Danger Signal" goes into production
soon.
* * *
Bobby North Buys
"Lying Wives"
Bobby North, president of the Apollo
Film Exchange, who holds the Warner
Brothers franchise for Greater New York
and Northern New Jersey, has secured "Ly-
ing Wives," an Ivan Abramson Production,
for physical distribution for his territory.
Peps 'Em Up!
M. H. Hoffman, Vice-President of
Tiffany Productions and Truart
Films Corporation, on the job.
SMALLWOOD PLAN
CALLS FOR 6 FILMS
Arthur N. Smallwood, president of P. D.
G., Inc., announces these six Pyramid Pro-
ductions for release during 1925-26 :
"Judith and Deerslayer," adapted from
"The Deerslayer," by James Fennimore
Cooper; "Apple Blossom Time," "Marriage-
able Girls," "Red Heads and White Horses,"
"Dixieland" and "Greenwich Village," all
original stories.
The company plans to furnish special pre-
sentations on each production in all key cities
in addition to conducting newspaper adver-
tising campaigns in eighty-five selected cities.
The entire Pyramid Series will be under
the supervision of Ray C. Smallwood. Each
production will have an all-star cast.
* * *
DISTRIBUTES "WIZARD OF OZ"
All Star Feature* Distributors, Inc., of
California, will distribute Chadwick Pic-
tures Corporation's "The Wizard of Oz," in
California, Arizona, Nevada and the Ha-
waiian Island.
* * *
HOLT LOANED TO RAYART
Upon completion of "The Canvas Kiss-
er," Richard Holt, star of this series of
Gerson Pictures, has been loaned by Gerson,
through negotiation by B. Berger, general
manager, to Rayart Pictures, to play the
starring role in a serial which is to be fran-
chised on the Independent market by Rayart.
Richard Holt will continue with the pro-
duction of the Gerson series later.
Sam Sax, president of Lumas Film Cor-
poration, is back in New York following
completion of arrangements for financing
and producing twelve Gotham Productions
for next season.
Work has started on "The Overland Lim-
ited," the first release. Final cutting and
HOFFMAN STARTS
TRUART, TIFFANY
OFF WITH SMASH
Announcement by M. H. Hoffman, vice-
president of Tiffany Productions, Inc., and
Truart Films Corporation, of the extensive
program under way by his two producing
units for 1925 and 1926 is another assurance
plenty of good independent product will be
available, exhibitors believe.
Mr. Hoffman has bought the rights of
books and stories from foremost authors.
He has announced the Tiffany "Big Twelve,"
which includes the works of Zane Grey, Sir
Gilbert Parker, David Graham Phillips, Jack
London, Gouverneur Morris, Arthur Strin-
ger, Rex Beach, Harold McGrath, Rupert
Hughes and Guy de Maupassant.
Mr. Hoffman said his organizations are
to turn out the type of motion pictures com-
mensurate with the works of these authors.
Excellent casts and noted directors are to be
retained.
This policy will also be adhered to, Mr.
Hoffman said, in the making of the Truart
productions. A diversified program of films
have been mapped out including Truart
"Blue Ribbons," "Novelty" and "Cinemelo-
dramas" series.
Players who will be seen in this series of
Truart specials will include Lou Tellegen,
Ruth Roland, Dorothy Phillips, Henry B.
Walthall, Matt Moore, Grace Darmond,
Louise Lorraine, Claire McDowell, Otis Har-
lan, Alec Francis, Roy Stewart, Carmelita
Geraghty, Spottiswood Aiken, Wesley Barry,
Mary Carr, Pat O'Malley, Frank Mayo,
Beverley Bayne, Pauline Garon, Bryant
Washburn, George Fawcett, Stuart Holmes
and Mildred Harris.
In the "Novelty" series, there will be four
to be taken by Louise Lorraine, Rex, the
wonder dog, and Black Beauty, the equine
performer.
Mr. Hoffman also announced that the Re-
nown Pictures, Inc., will release thirty-five
feature productions for New York, North-
ern New Jersey and Chicago territories, in-
cluding the Tiffany "Big Twelve" and all the
Truart series.
* * *
HIRSCH "BEAR" READY
Nathan Hirsh, president of the Aywon
Film Corporation, announced the second of
his series of eight Bear Productions, star-
ring Gordon Clifford and Charlotte Pierce,
has been completed.
It is called "The Queen of Spades." In
the cast are Richard P. Neil, Herbert Lind-
ley, George Lessey and George Kuwa.
William Sistrom, production manager of
the newly organized Metropolitan Produc-
tions Inc., officially announces the purchase
of John Goodwin's sensationally successful
book, "Without Mercy," and the engagement
of Monte Katterjohn to adapt the story for
screen presentation, through Producers Dis-
tributing Corporation.
It is also announced that George Melford
who recently completed the Belasco produc-
tion, "Friendly Enemies," starring Weber and
Fields, has been engaged to direct "Without
Mercy" for Metropolitan.
titling of "A Little Girl in a Big City,"
which Burton King has just finished at New
York studios, is being finished.
Mr. Sax said that the entire series will
be ready for delivery before Labor Day,
with at least five out by June.
SAX BACK FROM COAST WITH LINE-UP COMPLETE
May 9, 1925 Page 47
Sales News and Personalities of the Week
DENVER
Dick Dickson, Famous Players Wyoming
representative for several years, will short-
ly resign to manage the Delta and Montrose
Colorado theatres.
* * ♦
Guy Parfet, Pathe representative, was in
Colorado Springs last week giving the ex-
hibitors an eye full in the screening of the
"Sky Pilot." Guy can usually be found with
ihe big boys when anything new is avail-
able.
* $ ♦
C. E. Pace, Metro-Goldwyn's Colorado
representative, with the assistance of sleds
and rotary snow plows, succeeded in boring
through the snowbound Moffat territory re-
cently. His trip embraced Tampa, Oak
Creek, Steamboat Springs, Mt. Harris, Hay-
den and Craig. All of these places are look-
ing forward to a decided improvement in
business upon the arrival of the tourist sea-
son in June. The Victory Theatre, Craig, is
making extensive improvements, including
new equipment.
Pat August, manager of the Rialto Thea-
tre, Colorado Springs, has acquired a lease
on the new theatre recently completed at
Manitou, and will operate it during the sum-
mer and fall months.
jfc ♦ ♦
Al O'Keefe, Producers and Distributors
star salesman, is keeping the South Dakota
exhibitors up at all hours of the night while
affixing their much desired signatures to the
more important documents. Al has a habit
of making notches on the steering wheel for
every town he fails to sell. So far we have
been unable to locate more than one notch
this season.
* * *
Harry Levey of Metro-Goldwyn, who
boasts the reputation, and justly so, of being
the oldest film salesman in the Denver ter-
ritory in the employ of one company, is
now on the Western slope. We really envy
him his trip, in view of the fact that, it will
embrace Grand Junction and the fruit grow-
ing centers in blossom time.
% ^ £
Bert Reynolds continues to carry glad tid-
ings to the Nebraska and Eastern Colorado
exhibitors for First National. He was in
recently with a broad smile which we judge
was an indication of the kind of business he
had on his last trip
* ^
H. A. Dunklee, Vitagraph's Colorado and
Nebraska representative, is putting new mile-
age on a brand new Dodge coupe, end if we
may judge accordingly the booker has little
time for visiting while Dunklee is out.
* * *
Al. Johnson, former Vitagraph represen-
tative, recently resigned to accept the posi-
tion of office manager for Fox. We know
Al's well known executive ability will stand
him in good stead and on the other hand
many hotel keepers and exhibitors will miss
the old boy on the road.
* * , *
Freddy Lind, F. B. O. booker, is causing
the road men no end of concern through his
success in selling the trade. The only dif-
ference we can see between Freddy and the
road men is the absence of the well known
and frequent expense accounts that would be
in evidence were the case reversed.
* * *
Ed Gold, Metro-Goldwyn's genial booker,
gave the office force a treat on his arrival
the day after Easter all decked out in his
new outfit. They are daily expecting a letter
of protest from the light company on ac-
count of the lack of lights being used since
he acquired this Easter oufit as the office
finds no occasion to employ artificial light-
ing while he is around.
Work may be its own reward but Uni-
versal thought that perhaps Hawley Turn-
er might require something more substan-
tial, and so appointed him Sales Promo-
tion Manager
INDIANAPOLIS
Louis B. Goulden, manager of Celebrated
Players Film Corp., has sent out a bulletin
to the Exhibitors of Indiana advising to buy
their pictures for the summer by mail. By
so doing will save the exhibitor and exchange
considerable money, the motto being
Winter Pictures at Summer Prices.
H. A. "Whitie" Wagner, sales Representa-
tive of Celebrated Players Film Corp., is out
in the territory informing the exhibitors of
Celebrated's new summer policy.
* * *
Chas. Reagan of Paramount Exchange is
in New York to attend the sales conference.
* * *
John Bates, booker of Progress Pictures
Corp., made a trip to Muncie and a few other
towns on a selling mission.
Harold Reckley, Sales representative of
Progress Pictures Corp., reports business
conditions getting better throughout his ter-
ritory.
♦ ♦ ♦
George Levey and W. Plughes of Pathe
Exchange were seen out in the territory via
a la Levey's New Moon Sedan.
* * *
A. C. Zaring's New Theatre is progressing
very nicely, work is being rushed, and when
completed will be one of the most up-to-date
theatres in the country with a seating ca-
pacity of about 2000.
* * *
H. C. Dressendorfer, manager of the
local office of Educational Pictures, made a
trip through northern Indiana this week and
is enthusiastic as to the prospects of a very
successful spring business for the exhibitors.
Frank Decker, traveling the southern part
of Indiana for Educational Pictures, had
quite a narrow escape in the recent tornado
that swept across the southern corner of
Indiana. In fact Mr. Decker left Princeton
just ten minutes previous to the catastrophe.
On learning of the sad disaster he im-
mediately returned to Princeton and pro-
ceeded to take an active part in the volun-
tary relief corps. This is the second harrow-
ing experience Mr. Decker has had recently,
as he was in Sullivan at the time of the
terrible mine disaster.
Gale Black, formerly of the Fox Film
Corporation, is now affiliated with the local
branch of Educational Pictures. He will take
over a section of their Northern Indiana
territory. Having been in the territory for
two weeks Mr. Black has returned to the
office with a great deal of enthusiasm and
is thoroughly impressed with the great pos-
sibilities for short subjects."
* * *
BUFFALO
Frank J. A. McCarthy, one of the most
popular film men in the state, and manager
of the Buffalo office of First National, has
been elected president of the Film Board of
Trade of Buffalo, succeeding Sydney Sam-
son of Bond Photoplays, who has held the
office for three years. Mr. McCarthy, who is
a graduate of Harvard University, has been
associated with Paramount and other com-
panies in the Buffalo territory, prior to going
with First National, where he has made an
enviable record for himself. Other new offi-
cers of the board are : Vice-President, Colonel
Howard F. Brink, of Educational ; Secretary,
Earl W. Kramer, of Universal ; Treasurer,
Henry W. Kahn, of Metro-Goldwyn. The
board of directors is composed of the fol-
lowing : Norman L. Sper, Dependable ; Syd-
ney Samson, Bond; Fred M. Zimmerman,
Producers Distributing Corporation; Basil
Brady, Pathe, and Charles W. Anthony. The
Film Board is now occupying new and com-
modious quarters at 59 Root Building on the
fifth floor. Installation ceremonies will be
held at Stein's Hotel in Orchard Park on the
evening of May 4. A committee composed
of Messrs. Samson, Zimmerman and Kahn
is now busy arranging for this annual event.
£ ^ ♦ ■
Tom Brady, former Buffalo exchange man,
is now contract manager for the Producers
Distributing Corporation with headquarters
in Toronto.
* * *
Manager C. W. Anthony, of Vitagraph's
Buffalo exchange, has received a wire from
Sam Norris of the Warner organization, in-
forming him that no changes are to be made
in the local Vitagraph personnel.
Richard C. Fox, Golden Rule Pictures Cor-
poration of Buffalo, has returned from a
meeting_ of Independents in New York, with
a lot of new features for distribution in the
state. Mr. Fox's office is now in First Gra-
phic's exchange in Franklin street.
* * *
Julius Singer, personal representative of
Carl Laemmle, was in Buffalo last week end
for a sales conference with local "U" Branch
Manager Earl W. Kramer and his sales staff.
Al Barnett of Universal is sporting a new
Moon coupe as well as a new spring hat.
Business must be good in the southern tier.
* * *
Howard Sheenhan, district manager for
Fox on the West Coast, was in Buffalo last
Page 48
Exhibitors Trade Review
week end, stopping off on his way to the
New York convention. He was accompanied
to Gotham by Branch Manager Bill Rowell,
J. Emerson Dickmon and J. Horen, O. T.
Schroeppel, booker, was in charge of the of-
fice during the absence of Mr. Rowell.
* -I- ' ♦
The Famous Players-Lasky Corporation of
Canada has taken over the control of the
Capital and Griffin Theatres in Saint Cath-
arines, Ont, one of the large border cities
near Buffalo. N. L. Nathanson, who closed
the deal, is reported to be aiming at a
Canada-wide theatre control.
* * *
KANSAS CITY
Another week of plentiful exchange activ-
ities in Kansas City. W. E. Truog, district
manager, for Universal, made a business trip
to Des Moines, Iowa, and Omaha, while E.
C. Rhoden, Midwest manager, was busy in
the territory.
* ■(» ♦
S. J. Maurice, of New York, special rep-
resentative for Fred J. McConnell, Universal
short product manager, was a business visi-
tor in Kansas City.
si* ♦
Russell Borg of Educational was one of
three bookers of that company who won
brief cases for March increases.
* * *
Rube Melcher, Midwest representative,
spent the week end on movie row, while jf.
A. Epperson, Pathe branch manager, had
what he termed a "red hot" sales meeting
Sunday.
* * #
"Red" Jones, Pathe representative, was
severely bruised when his "flivver" did a
nose dive into a ditch in the the territory,
but he's up and about again.
C. E. Gregory, Metro-Goldwyn branch
manager, was busy in the territory, as was
Louis Reichert, P. D. C. branch manager.
^ ^ %
Friends of Mr. and Mrs. Frank Castle,
Pathe city salesman, were grieved to learn
of the death of their two-year-old son,
"Dickey" Castle.
+ + ♦
J. A. Epperson, Pathe branch manager,
was rejoicing all week over the fact that a
Pathe cameraman in Indianapolis "shot" the
opening baseball game between Indianapolis
and Kanss City, and rushed the prints to
Kansas City for week end showings.
C. F. Senning, Educational branch man-
and Bob Withers, Enterprise branch mana-
ger, were territory hustlers.
* * *
Truly B. Wildman, who returned to Kan-
sas City after resigning as P. D. C. branch
manager in Omaha, says he will enter busi-
ness for himself, but that his plans are not
completed.
Among the out of town exhibitors in the
Kansas City market last week were : George
Koch, Star, Holten, Kans. ; M. G. Kirkham,
Hays, Kans. ; J. J. Newcomb, Newk's Thea-
tre, Burlington, Kans. ; C. A. Rehm, Baxter
Springs, Kans. ; Charles Sears, Sears Cir-
cuit, Nevada, Mo. ; C. M. Pattee, Pattee
Theatre, Lawrence, Kans. ; S. . E. Wilhoit,
Jefferson, Springfield, Mo.
* * *
OKLAHOMA CITY
Rob Clark has been appointed traveler for
Fox at Oklahoma City, Okla.
J. W. Williams, Jr., of Dallas, Texas, has
been appointed booker for Independent Film
Service Co., at Oklahoma City, Okla.
J. C. de Wall, traveling auditor for Pathe,
has been spending several days in Oklahoma
City, checking up the local office.
* * *
It is reported that Jule Hill, former man-
ager for Fox at Oklahoma City, will soon
join the Fox forces in same capacity.
Durch Cameron, formerly with Goldwyn,
has been appointed traveler for Educational
at Oklahoma City, the latter becoming rnan-
ager for Progress Pictures.
* * *
Film Row in Oklahoma City was visited
by the following out of town managers the
past week : John Freeney, Okmulgee ; A. B.
Momand, Shawnee ; L. W. Brophy, Musko-
gee ; Foster McSwain, Ada ; Speedy Moulder,
Sapulpa ; J. W. Snow, Webb City ; Mr. En-
low, El Reno; G. A. Peterson, Nollis; L. A.
Lawrence, Carter ; Joe Carr, Guthrie ; Mr.
Binkley, Cushing ; Roy Johnson and Mr.
Teel, Graham ; Mr. Eaton, Maynoka ; A. A.
Waters, Beggs ; John Jackson, Sulphur and
Mellis, and Ralph Leachman, Woodward.
* * *
Bill Maloney has returned to the Fox Ex-
change as traveler.
* * *
ST. LOUIS
N. E. Bucklin, manager of Lang's Family
Theatre, Shaw avenue, St. Louis, Mo., is
the proud father of a beautiful baby girl.
* * *
G. E. McKean, manager for Fox here, ac-
companied by his son Claude, has gone to'
New York City to attend the Fox conven-
tion.
James Drake, manager of the Gem Thea-
tre, has purchased the White Way Theatre
on Chouteau avenue from Mike Murphy.
* * *
The 3-year-old son of Frank Spcros, own-
er-manager of the Marquette Theatre,
Franklin avenue near 18th, had a narrow es-
cape from death the past week when he fell
from a second floor window at his. home.
He suffered a broken arm.
* * *
Alfred Schierstein, booker for the local
F. B. O. office, has returned to work. He
recently underwent an operation for appen-
dicitis.
* * ♦
C. D. Hill, manager for Producers Dis-
tributing Corporation, gave a private screen-
ing of "Friendly Enemies" at the Grand
Central Theatre, Grand boulevard at Lucas
avenue, Thursday morning, April 26. Some
400 exhibitors and other invited guests at-
tended.
* * *
Dale Dwyer is traveling Southern Mis-
souri and Northern Arkansas for Producers
Distributing Corporation.
* * *
Floyd Lewis, divisional manager for As-
sociated Exhibitors, spent several days here.
He has gone to Indianapolis.
* * *
Walter Thimmig has disposed of his
theatre in Salina, Kans., and plans to again
take charge of his Duquoin Theatre, Du-
quoin, 111.
* * *
Visitors of the week were : C. W. Cotter,
Fourth Street Theatre, Moberly, Mo.; J. M.
Myers, Standard Theatre, Cairo, 111. ; Joe
Lynam, Whitehall, 111. ; Mrs. I. W. Rodgers,
Cairo, 111. ; Tom Reed and Judge Lehman,
Duquoin, 111. ; C. W. Critchlow and Jim
Reilly, of Alton, 111., and J. W. Cooper, Rex
Theatre, Okawville, 111.
SEATTLE
Al Rosenberg, of the De Luxe Feature
Film Co., Seattle, announces a splendid con-
tract with John Danz for first run at the
Capitol Theatre, the Phil Goldstone Produc-
tions, 9 Richard Talmadges, 4 Snowy Baker,
10 William Fairbanks, 6 Franklyn Farnum.
This exchange covers distribution in Wash-
ington, Oregon, Idaho and Montana.
Jensen & Von Herberg have purchased
the "Wizard of Oz" for their entire circuit
of Northwest theatres, from the De Luxe
Feature Film Co.
* * *
Manager L. J. Schlaifer of the Seattle
Universal branch announces the appointment
of Frederick Babcock, former dramatic edi-
tor of the Denver Post, as publicity and ex-
ploitation manager. Air. Babcock will head-
quarter in Seattle, covering Seattle and
Portland and points in between. He is in
Spokane this week, putting over "The Last
Laugh."
* * *
PITTSBURGH
Two welcome visitors of the Universal
Exchange, Pittsburgh, were Jules Levy, the
Eastern Division manager, and Maurice Pi-
var, general manager of accessories.
Mr. Levy remained a few days and in-
stilled a flock of pep in the boys before he
departed for the East, while Mr. Pivar left
for a tour to the Southern offices.
* * *
DETROIT
Jules Levy, Universal Divisional Sales
Manager, was a visitor at the Detroit Ex-
change.
* * * •
Syd Hackford, First National Salesman in
the Southern half of the State, has been
transferred to the Western half. Walter
Collins, who has been booking Supervisor,
will cover the West side of Detroit in ad-
dition to acting as Office Manager. Freddy
Dixon, former Fox Booker will have charge
of the booking department.
Jack Daly, F. B. O. Booker, has resigned
and Bill Seidensticker, Shipper, for the past
three years has been promoted to the Book-
ing Department to succeed Jack. Paul Ward,
ier Fox Shipper, will be in charge pi
the Shipping Department.
* *
Charles Perry, recent Fox Special Repre-
sentative, is spending a few weeks in Detroit.
% i£
George Davidson has joined A. B. C. as
Westside City Salesman.
* * *
Keen competition in the film building can
be expected from now on. Every Saturday
afternoon the boys get two teams together
and stage a ball game. Every one tries to
outdo Babe Ruth, but none seem to succeed.
* * *
LAST MINUTES NOTES
Omaha — Frank De Lorenzo is manager of
the P. D. C. office. He formerly managed
the Selznick exchange in Milwaukee.
* * *
St. Louis — S. J. Hankin, manager of Edu-
cational, will open a five weeks' sales cam-
paign, April 26.
* * *
St. Louis — Jack Weil has signed for the
Gotham Prod.
* * *
Fort William, Ont. — Famous Players
Canadian Corp. has transferred J. C. Ken-
nedy from the Capitol, Peterboro, Ont., to
the Orpheum here.
May 9, 1925
Page 49
PRODUCTION HIGHLIGHTS
FRED NIBLO is completing scenes in
color of the march to Calvary for "Ben
Hur" at the Culver City studios for Metro-
Goldwyn-Mayer.
FINAL SCENES of Charlie Chaplin's
""The Gold Rush" have been shot. The
film was begun February 7, 1924.
* * *
WITH THE SCENARIO by Jean Con-
over near completion and George Terwil-
liger casting, the next Herman F. Jans
production, "Married?" will go into pro-
duction this week.
* * *
IN THE CAST of B. P. Schulberg's
"My Lady's Lips," by John Goodrich,
which James P. Hogan is directing, are
Clara Bow, Frank Keenan, Alyce Mills,
William Powell, Ford Sterling, John
Sainpolis and Mathew Betz.
FINAL CUTTING on "Are Parents
People?", which Mai St. Claire directed,
was completed at the Paramount studio.
In the cast are Betty Bronson, Florence
Vidor and Adolphe Menjou.
"DON'T IS the name of the Metro-
Goldwyn-Mayer picturization of Rupert
Hughes' "The Girls' Rebellion," which Alf
Goulding is directing. Sally O'Neill is in
the title role with John Patrick playing
opposite her.
MEMBERS OF THE Reginald Barker
company went to the top of the Conti-
nental Divide in Colorado to film exteriors
of "The White Desert" for Metro-Gold-
wyn-Mayer. Pat O'Malley and Claire
Windsor have the leads.
•'.THE KEEPER OF THE BEES,"
and not "Her Father's Daughter," will be
the next Gene Stratton-Porter novel to be
produced for F.B.O. by James Leo Mee-
han. Work will begin next week.
FIRST PRINT of "The Thoroughbred,"
a Truart Production special, is on its way
Jill Lynn as Dardy Waldehast in Vita-
graph's "School for Wives," being pro-
duced by Victor Hugo Halperin
Several cameras mounted on this platform
were used to get different angles in a
scene for Douglas Fairbank's new photo-
play, "Don Q," for United Artists.
East. In the cast are Gladys Hulette,
Carter de Haven, Maclyn Arbuckle, Theo-
dore Von Eltz, Thomas Jefferson, Edith
Yorke, Virginia Browne Faire, Lillian
Langdon, Hal Cooley, Catherine Lewis,
Robert Brower, James Buchanan and
James McElhern.
* * *
THE BRAND OF COWARDICE," a
Truart Production, for Renown release,
has been completed. Carmelita Geraghty
and Bruce Gordon, and Mark Fenton,
Harry Lonsdale, Sidney De Grey, Charles
McHugh, Cuyler Suplee and Ligia De
Golconda are in the cast. John P. Mc-
Carthy directed.
* * *
FRED THOMSON has completed "The
Bandit's Baby" for F. B. O.
* * *
"THE HANDICAP," a Truart Produc-
tion, directed by John O'Brien, is nearing
completion.
* * *
EDMUND GOULDING and his com-
pany making "Wrath" for Metro-Goldwyn-
Mayer have returned to the Culver City
studio from a ten-day location trip in the
Tehachapi Mountains.
* * *
WITH SIGNING of John Harrington
for a principal role in Herbert Brenon's
forthcoming Paramount picture, "The
Street of Forgotten Men," the cast was
completed. Featured players are Percy
Marmount, Mary Brian and Neil Hamil-
ton.
* * *
MONTE BANKS has taken headquar-
ters at the F. B. O. Studios.
THE MASTER PRINT of B. P.
Schulberg's recent production, "Go
Straight," was delivered to J. G. Bach-
mann, general manager of distribution, in
New York. The picture was released
April 27. It" features Gladys Hulette,
Owen Moore. Mary Carr, Robert Edeson
and George Fawcett, with Anita Stewart,
Larry Semon and Donald Keith appearing
in special sequences.
DICK TALMADGE has started work
on "Twenty Years After" as F. B. O.
# * #
MARION NIXON is Buck Jones' lead-
ing woman in his new William Fox pic-
ture, "Durand of the Bad Lands," started
under the direction of Lynn Reynolds.
* * *
GASNIER is cutting "Faint Perfume."
his latest production for B. P. Schulberg.
Release date has been set for the latter
part of May.
DOUGLAS FAIRBANKS has clipped
off his mustache for "Don Q."
$ + rt=
JIMMY HOGAN, injured in an auto
accident while directing "The Bandit's
Baby" for F.B.O., a few weeks ago, is still
laid up.
WILLIS GOLDBECK, who prepared
the adaptation and continuity of "Mare
Nostrum," (Our Sea), by Blasco Ibanez,
for Rex Ingram's production now being
filmed abroad, has finished his work with
the Ingram unit and is sailing for New
York on the Olympic.
* * *
MITCHELL LEWIS and Robert Ober
have been added to the cast of "The Mys-
tic," which Tod Browning is producing for
Metro-Goldwyn-Mayer. Aileen Pringle
and Conway Tearle have the leading roles.
EVELYN BRENT is working on an-
other crook melodrama for F.B.O. called
"Smooth as Satin," directed by Ralph
Ince.
* * *
FRANK TUTTLE is using a gyroscope
camera in filming Paramount*s "Califor-
nia— or Bust," starring Richard Dix.
^ ^ ^
SHIRLEY MASON has finished work
on her new William Fox starring vehicle,
"Scandal Proof." It was directed by Ed-
mund Mortimer.
With completion of "The Merry Widow"
for Metro-Goldwyn-Mayer, Mae Murray
sailed abroad. Bidding her "bon voyage"
are Mrs. J. E. D. Meader, George Fitz-
maurice, Fanny Ward and Mrs. Ida French
BU,LT fop.
1AU6HIN6 RJRW
PRODUCED BY
JOE ROCK
it *
Book and Advertise
the 4 Stan Laurel Comedies shown in the box on the
right. Every one a sure fire laughing hit. These four
w» 1 immediately start a Stan Laurel Clientele who will
pay admissions regularly to see this popular comedian.
Then ba sure to play his latest laughing riot —
"THE SNOW-HAWK"
-id watch your business grow on Star. Laurel nights.
People want comedy. Give 'em the best. That means
Stan Laurel comedies.
Distributed by
Film Booking Offices
723 Seventh Ave., New York
Thematic music cue sheets available on all our
features
STANDARD
CINEMA
PRODUCTIONS
Have you played
these?
1— West of Hot
Dog
2 — Somewhere
in Wrong
3 — Twins
4 — Pie-Eyed
Independent Exhibitors ///
ATTEND THE
MILWAUKEE CONVENTION
MAY- 12 -I3tI4
May 9, 1925
Page 51
NINA ROMANO will play a lead in
House Peters' production, "'ihe Titans,"
for Universal.
* * *
BEN LYON is on location in North-
west Canada working in Frank Lloyd's
"Winds of Chance" for First National.
TEN PLAYERS were added to the
cast of "Rugged Waters," Joseph C. Lin-
coln's story of Cape Cod, which Irvin
Willat will produce for Paramount. They
include Lois Wilson, Wallace Beery and
Warner Baxter, and James Mason, Dot
Farley, Knute Erickson, Walter Rogers,
Warren Rodgers, J. P. Lockney, Jack By-
ron, Thomas Delmar, Willard Cooley and
Walter Ackerman.
* * *
VICTOR SCHERTZINGER'S first pic-
ture for William Fox, a screen version of
John Golden's stage success, "The Wheel,"
is under way with Harrison Ford and
Claire Adams in the leading role.
t t t
DIRECTOR J. G. BLYSTONE is busy
editing "The Everlasting Whisper," Tom
Mix' latest picture.
* * *
TITLING AND editing of Raymond
Griffith's newest Paramount picture, "The
Night Club," have been completed. Fea-
tured are Wallace Beery, Louise Fazenda,
and Vera Reynolds. Paul Iribe and Frank
Urson were the co-directors. It will be
an early May release.
+ * N*
MAURICE FLYNN has begun work
on his second comedy drama "High and
Handsome," a Gerald-Beaumont story.
Harry Garson is directing and Ethel Shan-
non is the lead. F. B. O. will distribute.
* * *
REGINALD BARKER signed a long
term contract with William Fox to make
several feature productions.
* * *
CHARLOTTE MERRIAM is enjoying
a few days' vacation while Dave Smith,
director, and his technical staff are on their
way to the Candian Rockies to secure at-
mospheric shots for Miss Merriam's first
starring vehicle, "Steele of the Royal
Mounted," a James Oliver Curwood story
for Vitagraph.
COLOR SCENES
are being shot in
H o b a r t Henley's
production of "Noth-
ing to Wear." at
the Metro-Goldwyn-
Mayer studios a t
Culver City.
* * *
HOPE HAMP-
TON is at work in
"Lover's Island," at
the Paragon studios
in Fort -Lee, N. J.
Diament Berger is
producing Howard
Kelly's story for As-
sociated Exhibitors.
James Kirkwood
shares stellar honors
with Miss Hampton.
HOLMES HER-
BERT has been ad-
ded to the cast of
"The Wanderer,"
which Raoul Walsh
is producing for
Famous Players-
Lasky.
BEBE DANIELS
will portray the role
played by Helen
Hays in "Quaran-
tine," the stage comedy, in her next pic-
ture for Paramount to follow "The Wild,
Wild Girl." Paul Bern will direct at the
Paramount Long Island studio.
* * *
KING VIDOR is filming trench scenes
for "The Big Parade," Metro-Goldwyn-
Mayer production written by Laurence
Stallings. Opposite John Gilbert is Renes
Adoree.
SAWYER-LUBIN has engaged Louis
Sherwin to write titles for their recently
completed Barbara LaMarr feature, "The
White Monkey." It is now being cut out
and edited by Teddy Hanscom. First Na-
tional is planning to release "The White
Monkey" in July.
* * *
BETTY BLYTHE has the leading role
in "Jacob's Well," which Edward Jose is
filming in Damascus, Alexandria, and
Jerusalem.
ROD LA ROCQUE will begin work on
"The Coming of Amos," his first starring
vehicle under Cecil B. DeMille.
* * *
LILLIAN RICH has been signed by
Ben Verschleiser for "The Love Gamble."
* * t-
HAVING COMPLETED her role in
"Time the Comedian," by Kate Jordan
which Robert Z. Leonard directed for
Metro-Goldwyn-Mayer, Mae Busch is in
New York with Agnes Christine Johnston,
scenario writer, on a brief vacation.
* * *
DIRECTOR MAURICE ELVEY is at
the Fox West Coast studios cutting on
"Everyman's Wife," in order to bring it
down to approved size for special produc-
tions. In the Fox cutting room are Direc-
tors Edmund Mortimer and W. S. Van-
Dyke trimming "Scandal Proof" and
"Hearts and Spurs," Buck Jones vehicle,
respectively.
* * *
CASTING AND PRELIMINARY
work on "The Police Patrol" is now under
production by Burton King, who will direct
this Gotham Production to be released by
Lumas Film Corporation. Victoria Moore
is preparing the adaptation and continuity.
Electrically driven motion picture camera perfected by Irving Cummings, director,
and Arthur Todd, cameraman of M. C. Lee Productions, used in "Just a Woman."
WITH COMPLETION of the B. P.
Schulberg Production, "Go Straight,"
Owen Moore is now in New York on a
short vacation.
DOROTHY CUMMINGS will support
Gloria Swanson in her forthcoming produc-
tion, "The Coast of Folly," which will go
into production immediately upon Miss
Swanson's arrival in California, under the
direction of Allan Dwan.
* * *
WARNER BROTHERS will make a
feature picture to be called "The Black
D.amond Express" under the Vitagraph
trade mark. "The Black Diamond Ex-
press" was the first picture made for Vita-
graph by Albert E. Smith and J. Stuart
Blackton.
$ % s|e
CONWAY TEARLE is playing a crook
role in Tod Browning's production of
of "The Mystic," for Metro-Goldwyn.
* * *
WHITMAN BENNETT completed
casting for "A Man of Honor," a Lionel
Barrymore special production, which he is
directing for Chadwick Pictures Corpora-
tion. Mildred Harris will play opposite
Parrymore. Isobel De Leon, European
star, Winifred Barry, Dorothy Kingdon,
Jean Del Val, Albert Mack and J. Moy
Bennett, are in the cast.
* * *
LLEWELLYN TOTMAN of J. E. D.
Meador's Trucraft Pictures Corporation,
has completed the adaptation and continu-
ity of "Queen Calafia," Blasco Ibanez's
novel which will be Meador's first.
* * *
JOAN MEREDITH Wampus "baby
star," who signed a long term contract
with Chadwick Pictures Corporation, will
play opposite George Walsh in his second
picture for that company.
FRANK GRIFFIN, scenarist and screen
adaptor, who has been appointetd a direct-
or for Universal, will make "Doubling for
Cupid," starring Laura La Plante. The film
is being adapted from Nina Wilcox Put-
nam's story by Olgo Printzlau.
$ # ♦
YOUCCA TROUBETZKOY
is playing his first
role in an American
made film. He has
a part in "Peacock
Feathers," a Univer-
sal-Jewel now in
production under
Svend Gade, Danish
director. Jacqueline
Logan and Cullen
Landis are the stars.
The story was writ-
ten by Temple Bail-
ey.
* * *
THE FIRST
YEAR and "Lazy-
bones" will be the
first productions
Frank Borzage will
direct for Fox.
JOHN GRIF-
FITH WRAY form-
er director general
for Thomas Irce.,
will picturize for Fox
Film Corporation,
"Marriage," by H.
G. Wells.
* * *
UNIVERSAL will
film a spectacle of
f-he west, with the
Pendleton Round-up
as the bacKgrounn.
Norman Kerry will
star in the film.
PRINCE
Page 52
Exhibitors Trade Review
United Artists Announces First
List of Fall Productions
Joseph M. Schenck, whose election to
chairmanship of U. A. Board of _ Directors
was in keeping with its progressive policy.
NEVER in all the six years of the phe-
nomenal history of the United Artists
Corporation has any such announce-
ment been made. Their history has been pre-
nomenal because of the pre-eminence its
product has maintained. Rarely has its prod-
uct been equalled. Never have they been
surpassed, yet with their announcement they
state that United Artists Corporation is now
thinking primarily of tomorrow and not of
the record it has made in the past.
ABRAMS ISSUES STATEMENT
The statement issued by Hiram Abrams,
president of the corporation, was as follows :
"Not yesterday, but tomorrow, is what the
exhibitors of this country are primarily in-
terested in, for all past performances, with
their records, are now but history. There is
but one thing in the mind of every theatre
owner and every theatre manager, 'What
will the morrow bring?'
"From the United Artists Corporation the
tomorrow in the history of the motion pic-
ture industry will bring- no idle promises, no
camouflaged assurances, no sugar coated an-
nouncements of what this corporation
hopes to do.
GREATEST OF WORLD'S STARS
"We know what we will do. We will pre-
sent the productions of the greatest stars in
the world, the productions of Mary Pickford,
Charlie Chaplin, Douglas Fairbanks, David
W. Griffith, Rudolph Valentino, William S.
Hart and others, and we will adhere abso-
lutely to the original purpose of the corpor-
ation of concentrating upon the superlative
type of motion picture- produced by its mem-
bers. The corporation plans a strictly limited
output, but at the same time a definite vol-
ume of material. The minimum of pictures
for the coming season will be twelve, while
Lists First Six Productions
for Early Presentation
Marking the Greatest Array
of Pictures This Organ-
ization Has Ever An-
nounced at Any Single
Time Heretofore
The biggest announcement that has ever
come from the United Artists Corporation
at any single time during the six years of
this organization, was made this week, when
Hiram Abrams, president of the corporation,
issued a statement regarding the first six pro-
ductions, together with their release dates,
they will issue to the exhibitors of this
country during the coming season.
The pictures announced and their release
dates are as follows :
Mary Pickford in "Little Annie Roon-
ey," to be released on September 13th.
Charlie Chaplin in "The Gold Rush," to
be released on August 16th.
Douglas Fairbanks in "Don Q, Son of
Zorro," to be released on August 30th.
David W. Griffith's production, "Sally of
the Sawdust," to be released October 11th.
Rudolph Valentino in "The Bronze Col-
lar," to be released on September 27th.
William S. Hart in a spectacular west-
ern story, the title to be announced later,
to be released on October 25th.
on the other hand the maximum will be
fifteen.
SIXTH SEASON FOR U. A.
T^HIS year finds United Artists in its
sixth season as a world-wide distributor
of important motion picture product — envi-
ably situated, stronger than ever, and far
more firmly committed to its original plan
of conduct.
"The recent augmentation of its make-up
with the addition of other stars whose pro-
ductions it will distribute, and the election
of Joseph M. Schenck as chairman of the
board of directors of the corporation, are
undoubtedly the greatest steps forward that
have been made in the industry for many
years. It is well known that with Mr.
Schenck's alliance . with this corporation, it
is more firmly grounded as the leading in-
dependent motion picture distributing or-
ganization in the world.
SEPARATE SALES ON PICTURES
"We are announcing but six pictures at this
time and each separate picture will be offered
and sold on its own merits. There is not even
any pooling of proceeds from the sales of
different pictures in the United Artists Cor-
poration. All of this has been pretty well
understood and appreciated in the motion
picture trade, for it has been the policy of
the United Artists Corporation from its very
inception, and it has never been changed and
it never will be changed. That is why it bears
Hiram Abrams, president of the United
Artists Corporation, smiling and happy at
the news he was able to dispense this week.
repetition, for this is the one organization in
all the industry that has never changed in a
single degree its original purposes and poli-
cies. Especially is this so as a reminder of
the encouragement the United Artists Cor-
poration system has given and will continue
to give an open market in the industry.
Seeking neither to bind the exhibitor to
product he may not prefer nor to interfere
with his free choice of anything that is else-
where on the market, this organization pro-
vides him an object lesson of independence.
A STEADFAST POLICY
"The original United Artists Corporation
plan has remained unchanged and steadfast
from the beginning. For six years its has
been so. At that time the principals of the
Corporation knew that this idea and this sales
policy was the right idea and the right policy.
Knowing that it was right they knew that it
was bound to succeed. Resisting every temp-
tation of every kind whatsoever that would
lead to any modification of the original idea
and policy, the corporation has kept steadily
on its way.
READY FOR BOOKINGS
"That is why with our present early an-
nouncement we repeat most emphatically that
this season we will sell every picture singly —
each sold on an individual basis — each offered
only on its merits. No program or block
bookings. No grouping for the purpose of a
single contract — thus giving to the industry
the greatest and most meritorious produc-
tions, upon an absolutely independent and
open market."
The statement closed by saying that all
the six productions now announced would be
sold immediately and that bookings would be
made in accordance with the release dates.
May 9, 1925
Page 53
Mary Pickford Strikes True
Type In "Little Annie Rooney"
"Little Annie Rooney," Mary Pickford's
next production for United Artists Corpora-
tion, which will be released September 13th,
marks the return of "the world's sweet-
heart" to a character, the type of which has
always been her most popular role. She
has deserted the fussy furbelows of the cos-
tume drama and the golden slippers of the
fairy tales, and will again in this picture
portray the saucy, golden-haired imp that
has endeared her to millions of picture fans.
Miss Pickford is right at home in this
story of New York's east side, for the char-
acterization of little Annie fits her like the
proverbial glove. The story deals with a
twelve-year-old daughter of a well liked po-
liceman, who leads a gang of dirty faced
youngsters in kid battles against a rival
gang, and secretly adores Joe Kelly, a truck
driver, the best friend of her brother, Tim
' Rooney.
Tony, another youth who aspires to be a
gunman, kills Officer Rooney in a dance hall.
Tim thinks that Joe Kelly has committed
the crime and he in turn wounds Joe, in a
fight that occurs on the street. Annie sub-
mits to a blood transfusion to save Joe's
life, knowing in her heart that he is inno-
cent. She thinks that blood transfusion is
fatal to the one giving the blood and pre-
pares to die, making a crude will while
lying on the hospital cot.
Joe's life is saved and Annie learns with
great glee that she will not "croak." When
Joe has fully recovered from his injuries,
he takes Annie and her gang, together with
the members of the rival gang, on a picnic
in his new truck. A battle royal breaks out
aboard the truck and Annie wades in to
stop the brawl. Her fists fly right and left
and quell the small riot. Naturally, there is
the ever needed ultimate justification and
everything ends happily.
With such a theme, and in such an en-
vironment, Mary finds herself perfectly at
home. Such characterizations made her
famous, and she will resume them in a
series of modern, up-to-date stories of which
"Little Annie Rooney" is the first. In fact,
Misss Pickford expects to make three pic-
tures this year, breaking all production re-
cords for her since she has been with United
Artists Corporation.
William Beaudine is directing the picture,
the story of which was written by Jack Cun-
ningham. The association of Mr. Beaudine
with Miss Pickford is the climax of an in-
teresting story, for they first became ac-
quainted with each other when the present
director was the second assistant property
boy at the old Biograph Studio, and Mary
was just beginning her career.
Tom McNamara, the famous creator of
children's comic pictures, is providing the
same brand of infectious humor for Miss
Pickford that he puts in his comics. He
assisted from the beginning in the develop-
ing of the story and the "gags" that he has
injected into the production are said to be
without precedent in motion pictures. There
are kids galore in this picture, most of them
never before having played before the cam-
era. They are of all types and nationalities,
in fact, ten different races are represented.
Dogs, goats, monkeys and horses are also
included in the "cast of characters."
Most remarkable of all, and something
that has set all Hollywood talking, is the
marvelous sets that Miss Pickford has built
for this picture. They are conceded by every-
one to be the most unique that were ever
constructed, faithfully depicting the East
Side district of New York City. Everyone
is astounded at the remarkable manner in
Mary, "America's Sweetheart," who will
soon be seen in United Artists picture of
the east side, "Little Annie Rooney."
which details have been followed out, in fact,
to a point where it is almost inconceivable.
Mary herself has been transformed into a
twelve-year-old child, and she portrays the
part of Annie in a manner that surpasses
anything she has ever done. She herself has
said that she has never been as enthusiastic
over any story or any character as she is
with "Little Annie Rooney,' because, besides
its being a kid story and a kid character, it
has so much of the .human element in it
that it will have a wonderful appeal to men
and women quite as much as for the
children.
Miss Pickford feels, without fear of con-
tradiction, that this will be the greatest box-
office attraction she has ever had to offer
the exhibitors of the country.
"Little
Annie
Rooney9
Mary's age is more or
less a secret; still it
would make no dif-
ference, for any one
who saw her playing
the part of little Annie
in United Artist's "Lit-
tle Annie Rooney"
would never be believ-
ed if he ventured that
she was over twelve.
Page 54
Exhibitors Trade Review
Those Charlie Chaplin Feet"
Will Soon Be Seen in Action
"The Gold Rush" Will Mark the Greatest of the Comedian's
Efforts as an Entertainer of Millions of People
BUBBLING over with enthusiasm re-
garding the comedy that Charlie Chap-
lin is soon to deliver to the exhibitors of
the country, in the form of his latest pro-
duction, "The Gold Rush," the executives of
the United Artists Corporation, who recently
saw the production, issued a statement that
will undoubtedly be received by theatre owners
and fans alike with a great deal of joy.
GOLD RUSH" 100 % PICTURE
"This production, 'The Gold Rush,' " says
the statement, "is the most gigantic thing in
Charlie Chaplin's career, the most wonderful
thing he has ever accomplished in all his life.
What will interest exhibitors most undoubt-
edly is the fact that he has made an abso-
lutely 100 per cent audience picture, not hav-
ing forgotten for a second the millions of
children fans that have loved him for so
long, and in doing so has given them a type
of comedy picture that will make every man,
woman and child jump out of their seats
and yell with glee.
"The picture is an epic in comedy, and
this 'Gold Rush of 1925' will surpass the
gold rush to the Klondike of years ago. It
has absolutely everything in it that a spec-
tacular motion picture should have, for there
are thrills galore, a great deal of heart in-
Charlie Chaplin, the inimitable comedian,
whose forthcoming production "The Gold
Rush," for United Artists release is being
haled as the greatest the comedian has
evei enacted
terest, much pathos, plenty of romance, dra-
ma and a large amount of suspense. He
certainly has written another page in the his-
tory of his comedy career, and it will be
the most brilliant page in the comedy his-
tory of the industry, besides.
"Everyone knows perfectly well that there
is only one Charlie Chaplin and he has
proven it in this production beyond any
doubt. Here is a production that will live
for years and years, for the 'comedy' Charlie,
who can bring tears to the eyes of his audi-
ence as easily as he can make them scream
with laughter, has accomplished the things
he has striven to do for years. He will make
his audiences weep at his pathos, shudder at
his thrills, become chilled at the suspense of
his drama and actually yell and cheer at his
comedy.
AUGUST 16 RELEASE
"The picture will be ready for pre-release
this summer. The general release will be
August 16.
"Mr. Chaplin intends to come to New York
personally to supervise the presentation of
his production, and he will undoubtedly visit
many other key cities, assisting the exhibitors
in putting the picture before the public in the
manner in which it deserves."
The statement also said that Mr. Chaplin
had discovered a really wonderful actress in
Gloria Hale, who plays the leading feminine
role in the picture, and that she will have a
tremendous appeal with audiences every-
where.
THE CHARLIE OF YORE
"But best of all," continued the statement,
"is the fact that Charlie is his own self. It
is Charlie with the baggy trousers, the funny
feet and the comical walk; Charlie with the
cane, the hat, and the fascinating mustache.
And let it not be forgotten, he is in every
scene, in practically every foot of the pic-
ture from the start to the finish.
"It is not idle chatter when it is said that
this will be looked upon as the greatest com-
edy that was ever shown on the screen.
There is laughter from beginning to end, in-
terspersed with dramatic, romantic and
thrilling relief. He is funnier than ever.''
WILL BE WELL RECEIVED
American audiences have been waiting
patiently for this picture to be released.
Although there has always been a great
deal of discussion regarding whether
Charlie was a slapstick comedian or a true
artist, it is nevertheless a fact that those
who did not deign it advisable to attend
his showings in public, usually slipped out
from their offices during the afternoon to
some secluded theatre where they were
in no danger of being recognized — and
laughed to their hearts content (O, Van-
ity, Thy name is Man).
But it is felt that this picture "The Gold
Rush," will no longer necessitate the
perjuring ot a man's soul tc get a good
laugh. Charlie is once and for all estab-
lished as an artist of the first water.
Charlie in all his splendor, to wit — his plug
hat, baggy trousers, famous feet, and fin-
icky cane — that's the Charlie that will
make them laugh and weep in United Art-
ists latest production, "The Gold Rush."
May 9, 1925
Page 55
Mary Astor, Beauty, Youth, all synonyms
and partners of Doug in U. A.'s "Don Q."
Don Q" a Stupendous Sequel
To Fairbanks "Zorro"
The glory that was Spain's now belongs
to Douglas Fairbanks, who put this glory
into his latest production, "Don Q, Son of
Zorro," which he finished recently, and
which will be released to the exhibitors of
the country on August 30th. There will
probably be pre-showings of the production
shortly before the summer season sets in.
This production is a remarkably colorful
adventure-romance, set in a Spanish locale.
It is virtually a sequel to "The Mark of
Zorro" in that the adventures of Zorro are
carried ®n. However, in this latest story, he
is taken from the picturesque California of
the middle nineteenth century and trans-
planted to the even more picturesque Spain
of the same period, in which there will be
all of the Latin fire and dash in the story
and in the picture that was in the original
Zorro production.
The story of "Don Q" tells of how Don
Cesar, the son of Zorro, goes to Spain to
complete his education, and is wrongfully
accused of murdering a visiting archduke.
Immediately after this accusation he pre-
tends to commit suicide and thereafter be-
comes the dashing and mysterious "Don Q."
He writes to his father, who comes to his
aid, and together they go throueh many
fights and thrilling events and adventures
until the real murderer is disclosed and
Don Q is restored to his original standing
and becomes re-united with the charming
senorita whom he had wooed before the ac-
cusation of the murder had blasted his hopes.
In this new offering, Doug will play a dual
role, even as he did in "The Mark of Zorro."
In this instance, however, he will play Zorro,
the father, and Don Q, the son, which means
that the new story transpires at a later time
than that set forth in "The Mark of Zorro."
The dashing Zorro of the first picture, grown
older, but still the sword-slashing demon, is
replaced by his adventurous, romantic son,
who inherits all of the father's courage, wit
and charm.
There will be a greater variety of the
well-known Fairbanks' stunts in this produc-
tion than in anything that Doug has hereto-
fore done, for he will dance, fence, fight
bulls and for the first time in pictures use a
whip-popper. This will be his first fling at
tripping the light fantastic, and for more
than a month prior to the starting of the
picture he was given instructions by some
of the most expert tangoists in the country.
In the picture he does the tango and the
fandango with Miss Juliette Belanger as his
partner, and those who have seen the danc-
ing scenes say that as a dancer Mr. Fairbanks
is 100 per cent.
Another unique deviation from the present
day pictures is that there are SO beautiful
women in minor parts, all of whom have
long hair. It was necessary to have long
haired women instead of the bobbed haired
variety, because the latter did not exist in
Spain during the period in which the story
is set. And the problem in getting them
was doubly hard because it was necessary to
find them with long, dark, in fact, black hair.
An interesting fact about this production
is that five of the highest paid players are
animals. Three are horses and two are bulls.
They were rented from a Frenchman who
breeds bulls for fights in Mexico City. He
refused to sell the animals, saying they were
too valuable because they were so wild. The
three horses used by the three principals are
among the most valuable on the West Coast.
They are cream color, with silver manes and
tails, and have won many ribbons and cups
at various shows.
The beaatiful Mary Astor is Doug's lead-
ing woman in this production. She will be
seen as a Spanish senorita, whose beauty and
charm urges the hero of the story through
many thrilling and romantic adventures. She
is one of the youngest leading women in
pictures, being but 18 years of age, and dur-
ing her short screen career has made a big
hit with fans everywhere in such pictures as
"The Beggar Maid," "The Bright Shawl,"
"Beau Brummel," "The Fighting Coward"
and "Unguarded Women."
Donald Crisp not only is directing the pic-
ture, but he is also playing the most import-
ant character part of Sebastian.
In addition to Miss Astor and Mr. Crisp,
Lottie Pickford, sister of the famous Mary,
plays the character of Lola, a role carrying
much of the intrigue of the play, and Stella
de Lanti, as Qv.een Isabella the Second. The
second heavy part, known as Fabrique, is
portrayed by Jean Hersholt, one of the
screen's best actors. Warner Oland, well
known on both stage and screen, plays the
part of Archduke Paul of Austria. Jack Mc-
Donald is seen as General de Vayo, father of
the heroine. Robledo, servant of Don Q,
will be played by Charles Stevens, who did
such wonderful work in "The Three Mus-
keteers."
Prior to the beginning of the picture Doug
sent Harry Oliver to Spain, where he made
detailed sketches of the surroundings where
the story is laid and he, acting in collabora-
tion with Edward M. Langley and Frances
Cugat, saw to it that every detail was carried
out perfectly.
Special music has been written for the
picture by Mortimer Wilson, the celebrated
composer who wrote the score for "The
Thief of Bagdad."
Special care has been taken by Doug to
make the story a true picture of Spanish life
in every particular, and some of the sets
reproduced with amazing fidelity are the
most beautiful that were ever built.
The production will be released generally
on August 30th.
Douglas Fairbanks, whose
popularity, it seems, will
never wane, simply be-
cause his every picture is
better than the
one preceding it.
His latest, "Don
Q" to be releas-
ed through Unit-
ed Artists Corp.,
is by no means
an e x c e pt i o n.
Page 56
Exhibitors Trade Review
D. W. Griffith's Newest Production
For United Artists a Masterpiece
D. W. Griffith has stepped out again and
has made the biggest production he has at-
tempted in many years, in "Sally of the
Sawdust," which will be released by United
Artists Corporation on October 11th. Bigger
sets than ever, more beautiful women than
he has ever had in a picture, and models of
comedy are to be found in this production,
based on a twisting, scampering story, full
of laughable surprises and merry drama.
"Sally of the Sawdust" is based upon one
of the most successful musical comedies of
recent years, but due to provisions in the
contract regarding the title, no mention of
the stage show can be made, more than that
it is based on a play by Dorothy Donnelly.
Before Mr. Griffith started this picture, he
made a little trip among exhibitors, visiting
forty theatres. This trip was accomplished
without his identifying himself. It was to
study what the people wanted from their ex-
hibitors and what the exhibitors wanted
from the producers.
As a result of that trip, he decided to
make "Sally of the Sawdust," which he be-
lieves is the best audience picture he has
made since "Way Down East."
The story is firm, but never heavy, rich
with drolleries that leap occasionally into
such boisterous comedy that it is difficult to
say whether it is to be a comedy or a drama.
The action is laid in a background of fasci-
"Sally of the Sawdust" Will
Make Carol Dempster a New
Box-Office Attraction
nating fun, beginning with a circus along the
row of sideshows, jaunting across country
and including a rural carnival. The logical
threads of action lead the scenes into a lav-
ish home, including a society affair of richly
dressed merrymakers.
The title role is carried by Carol Demp-
ster, who received national recognition as
one of the best of the younger screen
actresses through her recent film work. Her
part in "Sally of the Circus" is almost
a direct contrast, a gay carefree hoyden of
the circus, impudent, lovable and independ-
ent.
No girl in the films is developing faster
than Miss Dempster and she makes her
greatest advance in this part. In the latter
part of the picture she grows into one of the
most beautiful women ever appearing in
films bewitching in slender curve of body
with face of startling beauty.
This picture will undoubtedly "make"
Carol Dempster at the box-office.
The leading man's role goes to W. C.
Fields, the star of the Ziegfeld Follies and
one of the most popular comedians of the
day. Under Mr. Griffith's direction, Fields
has proven one of the five best film come-
dians of the present ; his screen comedy be-
ing as pungent, varied and hilarious, as his
stage work.
Persons who have seen many of his scenes
are confident they are as funny as anything
that has ever been made for the screen,
bringing a new flavor of gayety and amuse-
ment to Mr. Griffith's work.
For the young man lead, Mr. Griffith chose
Alfred Lunt, the famous New York actor,
six feet and three inches tall, broad shoul-
dered and handsome, and now the star in
"The Guardsman," a current stage success on
Broadway. Lunt has a well tested reputation
of being one of the finest actors on the
stage. His role is that of a wealthy young
man who becomes infatuated with the little
circus girl, to the horror of his family, and
he makes it a picturesque and attractive char-
acter.
It is in one of the scenes of this picture
that a half-dozen of the foremost stars in
the films appear as extras. The audiences
will be able to identify them.
Throughout this production, Mr. Griffith
has kept a watchful eye to the elements of
screen entertainment most popular with au-
diences at the present time. He has dressed
the film with a lavishness and brilliance that
he has not attempted in the past. The action
throughout has been kept alert and varied,
with the tang of suspense such as Griffith
alone knows how to introduce into a film.
May 9, 1925
Page 57
"The Bronze Collar" Picked as First
Vehicle For Valentino by U. A.
The Thrilling, Stirring, and Always Fast-Moving Story of
Early California for Valentino Will Be Directed by Brown
RUDOLPH VALENTINO was the first
star to be added to the original "Big
Four" a few weeks ago, when the
United Artists Corporation finally decided
to enlarge its releasing arrangements and
add more product to their list for next season.
Immediately after the acquisition of Mr.
Valentino, Mr. Joseph M. Schenck, chairman
of the board of directors of the corporation,
who will present this star hereafter on the
Rudolph Valentino, the matinee idol of the
silver screen, was the first addition to the
original "four" under the U. A. banner.
screen, started to search for the biggest ve-
hicle possible for his first production under
the United Artists' banner.
After having searched practically every-
where for a story that would be suitable in
accordance with the magnitude of the pro-
duction as it was being planned, there came
to the forefront the latest novel of John
Frederick, "The Bronze Collar," which book
critics throughout the country universally de-
clare will be one of the best sellers of the
coming season.
The story is a stirring romance of early
California in the days of Spanish rule, filled
with all the glamour and beauty that typifies
that country in the days when the Spaniards
held sway in that magnificently colorful
country. The title, "The Bronze Collar," sig-
nifies a badge of slavery which the hero
(Valentino) is compelled to wear during
the trials and tribulations he is forced to go
through in the course of the earlier parts of
the story.
In this heroic role, Mr. Valentino plays a
devil-may-care fellow who fights, rides and
loves in a manner that he has never before
had the opportunity of doing in motion pic-
tures. From the very beginning there is a
type of action that gives the picture more
real pep than is usually found in a story
that is also filled with charming romance,
tremendous dramatic situations and unique
suspense. At the start of the story the hero
is a rover of the seas, giving Valentino an
opportunity of injecting into the plot many
thrilling adventures which will be hair rais-
ing in the extreme. He is captured during
these adventures by the Turks, and is sold
into Spanish slavery, his owner deciding to
transport him to the California country in
fear of his being recaptured by his faithful
band of adventurous associates.
When in California he finally evades his
owner by a very cleverly planned method
and escapes to the mountains, where he be-
comes the ardent friend of the oppressed
people of the community, and in assisting his
followers his exploits are as daring as they
are mysterious and his doings are of such a
type that he runs the gamut of thrills unlike
anything this interesting romantic hero of the
screen has ever before done.
This first Valentino production for the
United Artists Corporation is being produced
on a most lavish scale at the United Studios,
where during the past six weeks there has
been built some of the most magnificent Span-
ish sets that have ever been constructed.
Practically all ef the exteriors will be
made in the natural locale around Monterey,
where the scenery is most magnificent and
in a section where the exploits of Valentino
will be given plenty of natural sway.
Mr. Schenck has selected Clarence Brown,
one of the best known directors of the day,
to take charge of the directorial end of the
production.
Mr. Valentino today is even a more glam-
orous and interesting figure of the screen
that ever before, since his alliance with Mr.
Schenck and with the United Artists Cor-
poration. His every action recently has found
his name flitting across the front pages of
the newspapers, principally, however, because
of his new beard, his new producing contract
and the new arrangements that have been
made for the distributing of his picture.
The production will be released Septem-
ber 27th.
D. W. Griffith, now at work on "Sally of
the Sawdust" for United Artists. The film
is said to be the greatest since "Down
East."
William S. Hart, who marks his return to
screendom by signing with the United
Artists for a new type western production.
WM. S. HART RETURNS
TO THE SCREEN AGAIN
Favorite "Two-gun" Man Will
Make a New Type of
Western For U. A.
The recent announcement that William S.
Hart was to return to the screen after a
retirement of a number of years, was greeted
everywhere by exhibitors and motion picture
fans alike, with great glee. And his alliance
with the United Artists Corporation, through
which organization his future product will
be released, made this joyous feeling even
more pleasurable, for it was an absolute as-
surance that he would now be enabled to
make the gigantic and spectacular Western
pictures that had always been his desire.
Despite the fact that the first production
he will make for United Artists Corporation
is still without a working title, the produc-
tion is being prepared and will be ready for
general release on October 25th.
This Western story will be based on a
theme that has never before been touched
on by the popular "two-gun" man, Hart, or
any other player who has appeared in West-
erners. The story, because of that fact, is
being carefully guarded, but exhibitors are
given the assurance that the picture will be
the most stupendous Western production that
has ever been made, and will be an outstand-
ing feature among all fall pictures. Sets are
being prepared on a most lavish scale and
Mr. Hart promises to give the exhibitors a
picture that will be an epic among all West-
ern productions that have ever been pro-
duced.
Page 58
Exhibitors Trade Review
News of Exhibitor Activities
COURT ISSUES WRIT
TO BUILD THEATRE
BLOCKED CHURCH
Special Dispatch to Exhibitors Trade Review
BUFFALO, N. Y., May 1.— Quoting from
Mayor Frank X. Schwab's recent proclama-
tion that the theatre is a recognized national
institution and stating that the refusal of
the city council to grant Simon Wertheimer
an unqualified permit to build a motion pic-
ture theatre in Hertel avenue here, "might
well have been held arbitrary, tyrannical,
capricious and unreasonable," Justice Hink-
ley, in a decision has issued Mr. Wertheimer
a peremptory writ of mandamus compelling
the city to grant him a permit.
In 1923 Mr. Wertheimer commenced the
erection of the building at 1400 Hertel ave-
nue, to be used as stores, offices and a
theatre. When the stores and offices were
completed, Mr. Wertheimer applied for a
permit to erect the theatre building. The
council on November 11, 1923, resolved that
inasmuch as the theatre was to be opposite
Saint Margaret's Church, Mr. Wertheimer
be granted the permit subject to the consent
of the church authorities. The church re-
fused its sanction and the council refused to
issue the permit.
"A study of this unique resolution pre-
sents interesting questions," stated Justice
Hinkley.
"That it is fatally defective upon its face
is readily apparent, the Court held." The
council places in the hands of an unofficial
body, the church authorities, the govern-
mental function of granting or refusing a
permit to petitioner to erect a motion pic-
ture theatre. It thereby gives to that un-
official body the power arbitrarily to de-
prive the petitioner therein of his vested
interests in real property.
"The real question of the litigation," de-
clares the court, "is the application for a
permit to erect a motion picture theatre.
Legislation and its judicial construction must
keep pace with advancing civilization. Much
of the confusion of legislation and judicial
precedent is due to the early puritanical ideas
that a theatre in and of itself is an inherent
evil. Exhibition of moving pictures on the
Sabbath was, as late as 1916, a crime.
"The enviable position of the modern
theatre, in its accomplishment of moral up-
lift, is clearly indicated in the well chosen
language of the Mayor in a recent written
proclamation."
The court then quotes at length the May-
or's proclamation, which stated in substance
that the theatre was a recognized national
institution, that it afforded complete relaxa-
tion from business cares, that it kept the
mind occupied and the body at re^t. The
proclamation was issued in welcoming Buf-
falo's "Go to Theatre Week."
In conclusion the court states :
"There is no judicial sanction which vests
in the council either police power or legis-
lative authority to prohibit the erection of a
theatre in any particular locality. It follows
that the council has no authority to refuse
to grant the petitioner's permit because the
theatre is across the street from_ a church.
To compel it to do that which it was re-
quired to do is not controlling its discretion,
for it had no discretion so to act."
Incidentally the council is made to pay $50
costs.
MANAGER SOUGHT
IN EMBEZZLEMENT
KLAMATH FALLS, Ore.., May 1.— B.
F. Moe, former manager of the Pine Tree
Theatre here, is being sought for alleged
embezzlement of $2,200 in funds from his
former employers.
The Pine Tree was owned and operated
by the Mann circuit of California until April
15. It was then sold to Klamath Falls men
and a check up of Moe's accounts followed.
Moe had been in Klamath Falls about six
months. He came from Longview, Wash.,
where he claimed to have managed the city
baseball team.
* * *
KANSAS CITY PASTOR
ASSAILS CENSORSHIP;
HOLDS PUBLIC JUDGE
KANSAS CITY, Mo., May 1. — More
than 100 exhibitors and exchange represen-
tatives, in addition to the regular congrega-
tion of the Linwood Christian Church here,
heard censorship condemned and Sunday
shows highly approved by one of Kansas
City's most widely known pastors — the Rev.
Dr. Burris A. Jenkins.
The sermon was especially for film men,
although the church was well filled with citi-
zens from all walks of life. The film men
met at the Apollo Theatre prior to the serv-
ice and attended the church in a body. For
years the Rev. Dr. Jenkins has been a cham-
pion of the exhibitors and exchange men, and
they took this means to show their apprecia-
tion of his loyalty. The sermon was broad-
cast.
"Censorship usually is sponsored by
a group of narrow minded persons
who desire to do all the censoring
themselves," the pastor said. "I
never have favored the censorship of
films and never will. It has been said
many times before, but I will say it
again — the public is the censor.
"There seems to be a lot of oppo-
sition to Sunday motion picture shows
of late. I am heartily in favor of
Sunday shows. They not only are
good entetrtainment, but they are
necessary in our civic life. The trou-
ble with the world today is that there
is too much petty 'reforming'."
The pastor devoted a large part of his
sermon to various stage plays and films,
pointing to the fact that the characters,
although questionable, can be seen daily in
real life.
* * *
ST. LOUIS JOTTINGS
ST. LOUIS, May 1 — Following was re-
ported here:
Madison, Mo. — Gem Theatre leased to
William Bean, of Jacksonville, Mo.
Memphis, Mo. — Paramount Theatre, go-
ing out of business.
Sam Williamson, of Biggers, Ark., is buy-
ing the Cozy Theatre at Pocahontas,
Ark.
John R. Harris is no longer connected
with the Nox Theatre, Carrier Mills, 111.
#'%*■'*
FT. WORTH, Texas, May 1. — The new-
Capitol Theatre is now open.
SAN ANTONIO, Texas, May 1. — H. Mueller
will erect a new theatre building here.
NEWMAN SELLS TWO
KANSAS CITY HOUSES
TO FAMOUS PLAYERS
Special Dispatch to the Exhibitors Trade Review
KANSAS CITY, Mo., May 1.— After weeks
of denial the real truth of the deal between
Paramount and Frank L. Newman of the
Newman and Royal Theatres, Kansas City,
became known when, confronted by news-
paper reporters, Sidney R. Kent, general
manager for Paramount, aboard the Para-
mount Special for California, admitted Mr.
Newman would leave Kansas City this
summer to manage the Rialto, Metropolitan
and Grauman Theatres in Los Angeles,
owned by Paramount. Final papers closing
the sale of the Newman and Royal Theatres
probably would be drawn during the Para-
mount convention in Los Angeles, Mr. Kent
said.
Mr. Newman and Mr. Feld, managing di-
rector of the Newman and Royal Theatres,
who boarded the Paramount Special in Kan-
sas City, could not be found for confirma-
tion of the story, although both repeatedly
have denied the rumor.
"Mr. Newman will go to the West Coast
in June or July," Mr. Kent said, "to man-
age the Rialto, Metropolitan and Grauman
Theatres for Paramount. Our company is
now in a deal to buy the Newman and Royal
Theatres in Kansas City and I believe the
final papers will be signed in Los Angeles
during the Paramount sales convention.'"
Mr. Kent explained the transaction did
not come under his department and that he
did not know of the details involved. Mr.
Kent will accompany Mr. Newman to the
Coast, it was said. It also is rumored —
coming from semi-authentic authority — that
Mr. Newman's contract would call for $1,000
weekly. The Newman Theatre is Kansas
City's finest, costing nearly $2,000,000 while
the Royal, a smaller and less expensive
theatre, is conceded to be the best "money-
maker" in the city.
Just what will be done by Paramount in
regard to a manager for the Kansas City
theatres to succeed Mr. Newman is un-
settled.
BUILDS $140,000 THEATRE
MECHANICS VILLE, N. Y., May 1—
This town will have a new motion picture
theatre this Summer, according to William
Benton, of Ballston, Spa, who owns houses
in Saratoga Springs and Plattsburg, N. Y.
The house will have a seating capacity
of about 1200 and will be open October 1.
It will cost $140,000, and will have a width
of 61 feet and a depth of 146 feet.
* * *
EXHIBITOR TO EUROPE
UTICA, N. Y., May 1 ■ — Mr. and Mrs. Jacob
Elias, who own the Cornhill Theatre, will
sail for Europe on June 8.
* * *
Mcdonald opens another
EUGENE, Ore., May 1— The Lowell
Theatre here, will be ready for opening
today. It is the first of the Bizantine
Romanesque type houses to be constructed
in the Pacific Northwest. It will seat 1200.
Donald McDonald will operate the house.
May 9, 1925
Page 59
MANAGER PREVENTS
PANIC WHEN FLAMES
THREATEN THEATRE
EXHIBITORS URGED
TO FORM BUFFALO
BOOKING COMBINE
Special Dispatch to Eixhibitors Trade Review
BOSTON, May 1.— Quick wit of Frank
Hookailo, manager of the Washington
Street Olympia, prevented a panic and stam-
pede of 2,000 spectators when a $10,000 fire
in a six-story building at 6-12 Beach street,
threatened the theatre.
The audience, which packed the house,
was sent to the street after Deputy Fire
Chief Cornelius J. O'Brien had ordered the
theatre cleared as a precautionary measure.
They reached the street before they knew a
serious fire was in progress, threatening the
big theatre building.
Due to a ruse quickly planned by Mr.
Hookailo, there was not the slightest dis-
order. Mr. Hookailo, after a quick confer-
ence with Deputy Chief O'Brien, returned
back stage and requested C. A. Permane, of
the team of Permane and Shelley, to an-
nounce that the show would have to be
closed at once because a broken wire in the
moving picture apparatus made the showing
of the feature picture impossible. Permane
announced that passes would be distributed
at the door and invited the patrons to return
to see the entire show tonight.
While the audience passed out quickly to
the street, the orchestra of the theatre, un-
der the direction of its leader, Thomas H.
Belviso, further helped to keep down any
possible outbreak by suspicious persons hear-
ing fire apparatus outside by playing a lilting
tune.
♦ * *
ON ARBITRATION BOARDS
BUFFALO, N. Y., May 1— The exhibi-
tor members of the arbitration boards for
May and June in Buffalo follow: May —
Howard Smith, Palace; Johnny Carr,
Shea's North Park; Al Teschemacher,
Casino ; J. N. Norris, Happy Hour, alter-
nate.
June — Charlie Hayman, Strand, and Cat-
aract, Niagara Falls; Arthur L. Skinner,
Victoria; Mat Vallelly, Family, Lacka-
wanna and W. Dillemuth, Broadway Ly-
ceum.
RIVAL HOUSE TO OPEN
POULSBO, Wash., May 1— J. M.
Almos, proprietor of the Almo Theatre
here, will have competition. A. Swan,
who operates a house in Silverdale, is re-
modeling the Rex here and will open up
there shortly.
■V * * * !. V
CUERO, Texas, May 10. — The Queen The-
atre here will be remodelled and enlarged
soon.
* * *
FT. STOCKTON, Texas, May 1. — Oskar
Korn has purchased the Rialto Theatre
here.
* * *
MANSFIELD. Ark., May 1. — A. B. Wilson
has taken over the management of the
Mansfield Theatre.
* * *
ET - DORADO, Ark., May 1. — N. A. Quinn
has leased the Princess Theatre here.
* * *
STEPHENS, Ark., May 1. — The Majestic
Theatre has been moved to the Old Collier
Theatre building and new equipment added.
* * *
The Princess theatre at Earl, Ark., and the Ideal
Theatre at Beaver Dam, Ky., were forced to clce
their doors, the former because of a local bank
failure and the latter because of poor business.
♦ ♦ ♦
M. J. Roundtree has leased the Empress Theatre
at Tulsa, Okla.
♦ ♦ ♦
D. E. Taft has purchased the Liberty Theatre at
Carter, Okla., from Dudley Tucker.
Her Birthday!
Mary Pickford shares birthday Cake
with "Little Annie Rooney" Com-
pany for United Artists.
CANADIAN HOUSES
OMITTED IN DEAL
Special Dispatch to the Exhibitors Trade Review
TORONTO, Ont., May 1.— The sale of
remaining assets of Trans-Canada Thea-
tres, Limited, to Famous Players Canadian
Corporation, Limited, Toronto, announced
last week, does not affect the former inter-
ests of the defunct Trans-Canada Company
in Western Canada, as the theatres in West-
ern Canada had not been purchased by
Trans-Canada, but only leased.
All leases reverted some time ago to the
original owners of the Western theatres and
the latter are now being operated indepen-
dently under the auspices of the Western
Canada Theatre Association for booking and
other cooperative purposes.
This association has only recently been re-
organized, with C. P. Walker, of Winnipeg.
Manitoba, head of the Walker Theatre there,
as its executive officer, and Maynard Joiner,
manager of the Grand Theatre at Calgary,
Alberta, also as an officer. Sir James
Lougheed, of Calgary, owner of the Calgary
Grand, who is now in Ottawa, and James
W. Davidson, of Calgary, were formerly
identified with Trans-Canada Theatres,
Limited.
800-SEAT HOUSE OPENS
KANSAS CITY, Mo., May 1— The New
Indiana Theatre, a suburban house, has
opened its doors. The house, owned by
Daly & McGrath, seats 800.
KANSAS CITY, Mo., May 1— The last
landmark of what once was Kansas City's
film center — the seventeen-story Film
Building at Seventh and Main streets,
now known as the Davidson building —
was wiped out this week with the removal
of the Vitagraph branch office, the last re-
Special Dispatch to the Exhibitors Trade Review
BUFFALO, N. Y., May 1.— That efforts
are again being made to form a booking
combine in the Buffalo territory is shown
from the following letter, which is being
sent out to exhibitors by an attorney, evi-
dently representing a group of exhibitors.
The letter reads :
"Several owners of moving picture houses
in Western New York have discussed with
the writer the advisability of having a cen-
tral purchasing agency for their films. The
advantages of concentrated buying are too
well known to need much in the way of ex-
planation.
"Practically every large city in the country
has a chain of houses which have bound
themselves together for the purpose of pur-
chasing their films on a basis at figures
which cannot be met by individual bookings.
"The writer, who is an absolute outsider
so far as the moving picture industry is con-
cerned, has been asked to communicate with
you and ask if you would attend a meeting
with several of your associates to discuss
the possibilities of a practical working plan
that would be to the mutual benefit of all
concerned.
"If enough of those in the immediate
Buffalo territory are interested in a possible
working plan. I feel sure it could be accom-
plished to the ultimate good of all con-
cerned."
Inquiries fail to divulge who is behind the
move.
MANAGERS TRANSFERRED
MUSKOGEE, Okla., May 1—Ollie
Brownlee, for five years manager of the
Palace Theatre, has been transferred to
the same position with the Capitol Theatre at
Oklahoma City. He succeeds Earl Settle,
who takes over the management of the
Palace at Muskogee.
* * *
STAGES AMATEUR NIGHT
TROY, N. T., May 1. — The Rose Theatre,
owned by Jacob Rosenthal, announced that
amateur nights would be saged une night
a week and that there would be an increase
of five cents in admission that night.
BATAVIA, N. Y., May 1. — C. Sharpe-
Minor, former organist at the Lafayette
Square, Buffalo, is playing at the New
Family Theatre here.
* * *
LONDON, Ont., May 1. — Bernard Allen, of
Toronto, and John A. Nash, of London, Ont.,
have bought the Majestic Theatre here. It
is a large house. They are spending con-
siderable money for remodeling.
* # *
Mrs. Hilda C. Brown sold her Majestic Theatre at
Green Forest, Ark.
Guy Wampler, who sold his Royal theatre at
Palestine, 111., to Hawkins and Saulsberry, pur-
chased it from them again.
* * *
The Select Theatre at Parkin, Ark., is beintr
dismantled to make room for a new house.
maining film company in the building.
The new Vitagraph office will be at
Nineteenth and Wyandotte streets. Two
years ago the building housed virtually
every film exchange in the city. High
rent and lack of sufficient floor space led
to the exodus.
OLD KANSAS CITY, MO., FILM CENTER VANISHES
Page 60
Exhibitors Trade Review
COPYRIGHT CHANGES
IN CANADA ALARM
THEATRE OWNERS
Special Dispatch to Exhibitors Trade Review
OTTAWA, Ont., May 1— A matter of
high importance to all moving picture ex-
hibitors in Canada is developing here, the
Canadian Capital, in the introduction of
amendments to the Canadian Copyright Act
of 1921 by E. R. E. Chevrier, Federal mem-
ber for Ottawa East.
These provide for the payment of royalty
to the composers of all copyrighted music
and to authors for other copyrighted works
at every public performance in the Dominion.
The proposed changes to the act also cover
radio broadcasting in that the word "per-
formance" has been extended to include
radio concerts, all of which are affected with
the exception of those radios by stations
other than those conducted for profit.
Announcement was made here that the
Chevrier amendments to the Copyright Act,
which had been introduced as a private mem-
ber's bill, would take in performances at
moving picture theatres. One of the pro-
posed provisions of the act defines the pen-
alty for every infraction, consisting of the
presentation of copyrighted music for which
no arrangement has been made with the
composer in the form of a royalty. This
penalty is placed at $50 for each offence.
It is further provided that half of this fine
is to go to the informant or complainant.
This is considered exceptionally severe.
If Canadian theatres are required to pay
royalty for copyrighted music, as outlined
in the Chevrier amendments, they will either
have to resort to compositions which are
not copyrighted, or else make arrangements
to pay what really is a tax. It is pointed out,
however, that practically 95 per cent of all
the popular music of the present day is
copyrighted in Canada, so the field otherwise
is very limited.
* * *
LENHART MANAGES BENTON
KANSAS CITY, Mo., May 1— The Ben-
ton Theatre, property of the late James
W. Wilson, who was vice-president of the
M. P. T. O. Kansas-Missouri, will be man-
aged temporarily by L. J. Lenhart, owner
of the Roanoke Theatre, for the Watson
estate.
The new El Ray Theatre, now under
construction, in accordance with the plans
of Mr. Watson prior to his death, will be
completed and opened in July.
BUYS ANOTHER HOUSE
MUSKOGEE, Okla., May 1— Allen
Myers, proprietor of the Strand Theatre
here, purchased the Grand and will operate
both theatres.
MALVERN, Ark., May 1— W. B. Mc-
Reynolds has been appointed manager of
the Pastime Theatre here.
* * *
HOUSTON, Texas, May 1— The Isis
Theatre Company has taken over the Lib-
erty Theatre here from Southern Enter-
prises. A. Lever will be the manager.
* * *
FAYETTEVILLE, ARK., May 1— The
Ozark theatre has added a large pipe or-
gan. .' ^
OKMULGEE, Okla., May 1.— T. G. Jones,
recent manager of the M. P. T. O. of
Oklahoma, has been appointed manager
of the Orpheum Theatre here.
Exhibitor Papers Town,
Forgets to Order Film;
Exchange Man Saves Day
CLINTON, Okla., May 1.— When Rob
Browning started his new theatre here he
discovered he had forgotten to order his
picture. His advertising was out but he had
neglected to tell Paramount to send the
film. Frantically he put in a call to the
Southern Enterprise Exchange at Oklahoma
City and told his grief to Sam Brunk. That
was at 2 :30 p. m.
At 2 :45 Brunk was on the road with "The
Air Mail," and by pressing on the gas he
met Rob in Geary, Okla. The curtain of
the new Royal Theatre arose promptly with
the picture.
PARAMOUNT LEASES
HOUSE IN LOCKPORT
Special Dispatch to Exhibitors Trade Review
LOCKPORT, N. Y., May 1.— A. Edmund
Lee and Charles E. Dickinson, of the Lock
City Theatres, Inc., of which the former is
president and general manager, have an-
nounced the closing of a contract for the
leasing of their new Palace Theatre here to
the Famous Players-Lasky Corporation for
a term of years.
It is reported that the yearly rental will
be $20,000. The arrangements made by let-
ters and telegrams were completed with
Harold B. Franklin, head of Paramount's
theatre department.
The Lock City company has entered into
contracts for the decorating, furnishing and
equipping of the new theatre, including in-
stallation of a Wurlitzer organ, stage drap-
ings and settings, floor carpets, seats and
other material, all of which will be installed
about June 1. The house has a seating ca-
pacity of 1,800.
It is reported that Paramount is negoti-
ating for other theatres in the State.
♦ *♦ ♦
RENOVATES SEATTLE HOUSE
SEATTLE, May 1. — Fred Marcy, of the
Yakima Theatres Company, is being con-
gratulated on his reopened Liberty Theatre.
The house emerged virtually new and is
very attractive. Reginald Denny in "Oh,
Doctor" was chosen as the opener.
» * *
SEATTLE, May 1. — The Liberty Theatre
has just completed the installation of two
new projection machines.
* * »
MAY DROP FILM BILL
NIAGARA PALLS, N. Y., May 1. — Herman
Lorence, manager of the Bellevue, announces
that plans are being drawn to enlarge the
stage. It is possible that in the Fall, mo-
tion pictures may be discontinued and
Vaudeville alone be offered.
* • •
NIAGARA FALLS, N. Y., May 1.— Sam
Trapasso expects to close the old Eugenia
Theatre here May 15. The house will be
razed. The new Eugenia, now under con-
struction, will open in September.
* • •
TACOMA, Wash., May 1— W. R. Lay-
port has purchased the Vaudette Theatre
from J. P. Bertram. He will operate it
himself.
Plans now are being drawn for a new the-
atre to replace the present Elite theatre of
Iola, Kan., according to Tom McGruder,
owner and manager. Construction work on
the new house, which is to cost $35,000, will
start soon.
* * *
The Strand theatre of Arkansas City,
Kan., has been added to the string of houses
of Roy B Burford of that city and "Shake"
Davidson employed as exploitation manager.
Mr. Burford also owns the New Burford
and Rex theatres of Arkansas City.
CARNIVAL DRIVES
EXHIBITORS TO ASK
STRINGENT RULES
Special Dispatch to Eixhibitors Trade Review:
KANSAS CITY, Mo., May 1.— A petition,
which is sponsored by the M. P. T. O.,
Kansas-Missouri, and which will be pre-
sented to Mayor Albert I. Beach, is being
circulated in Kansas City this week as a
result of tactics of a carnival company here.
It follows :
"We, the undersigned business men and
residents of Kansas City, Mo., respectfully
petition you, honorable Mayor, to exert your
best efforts to the end that carnival com-
panies may not locate and show in cur city,
as we believe them to be a menace to society
and detrimental to our business interests.
"We furthermore respectfully ask that
you use your judicial power in revoking the
license and cause to be removed a carnival
company now located at Thirty-first street
and Southwest boulevard.
"The undersigned citizens and business
men believe that Kansas City should have
in effect an ordinance prohibiting carnival
companies from securing licenses without
first having presented a petition, signed by
the alderman of the ward, together with the
signatures of a number of reputable business
men and residents ; and further,
"That said ordinance shall empower our
honorable Mayor with full authority to re-
voke any and all licenses of said carnival
companies in the event gambling devices,
contrary to law, be found in operation in
connection with said carnival companies."
It is anticipated that all Kansas City ex-
hibitors and hundreds of business men will
sign the petition.
* * *
RETURN FROM VACATION
SEATTLE. May 1. — Mr. and Mrs. John
Hamrick, of Blue Mouse Theatre fame, have
returned here from a month's vacation in
Southern California.
* * *
LEASES 650-SEATER
PORTLAND, Ore., May 1. — William
Roach, owner of the Selwood Theatre, in
the Selwood district, has taken over the
lease on the new house which is about
completed in the Division street section. It
will seat t>50.
* * *
Albany, N. Y., May 1.— The Leland
Theatre here will observe its one hundredth
anniversary during May. The house is the
oldest theatre in the State.
Auburn, N. Y., May 1. — J. Meyer Schine,
president and general manager of the Schine
theatrical interests, was in Auburn this week
with Architect Leon Lempert of Rochester,
inspecting the old Second Presbyterian
Church, which is to be converted into a
modern theatre by the Schine company.
Work will be started this spring. The house
will have a seating capacity of 2.200 seats.
The property was purchased a year ago.
* * *
A county law, applying to Kansas City
alone, permitting the county court to levy
any tax desired upon . theatres, is the next
objective of the M. P. T. O. Kansas-Mis-
souri. A representative of exhibitors, who
will appear before the county court, will ar-
gue that other non-essential commodities,
such as jewelry, etc., are not taxed near as
much as the theatre and that the present sys-
tem is unfair.
* * *
Mr. and Mrs. Bert St. John have pur-
chased the Cozy Theatre, at Checotah, Okla.,
from Mr. and Mrs. White.
May 9, 1925
Page 61
SON OF OWNER INVITES
1,200 ORPHANS TO PARTY
AT THEATRE ON BIRTHDAY
PORTLAND, Ore., May 1— Von Claude
Jensen, son of C. S. Jensen, gave his an-
nual birthday party at the Liberty The-
atre April 28. As guests were 1,200 chil-
dren from the orphanages and institutions.
Paul Noble, liberty manager, arranged
a special program, showing Harold Lloyd's
"Now or Never," "Our Gang" comedies
and cartoons and some special vaudeville
numbers. Each youngster received a bag
of candy. Transportation was provided by
the Portland Men's Advertising Club, Ro-
tary club, Knights of Columbus and the
Portland Electric Power Company.
* * *
LABEL CANS OF FILM,
FIRE MARSHALS URGE
Special Dispatch to Exhibitors Trade Review
OTTAWA,, Ont., May i:— Special atten-
tion was paid to the subject of motion pic-
tures at the joint annual meeting of the Asso-
ciation of Canadian Fire Marshals and the
Dominion Fire Prevention Association here.
One session was devoted to a discussion
■of the importation, transportation, manufac-
ture, storage, sale and use of moving picture
films in Canada. Only one definite recom-
mendation was framed for the attention of
Federal and Provincial legislative bodies in
the Dominion :
"That moving picture films be so labeled
when being transported from one point to
another that ample warning will be given
as to their degree of inflammability."
A special committee, known as the "Film
Hazard Committee," was designated. Ray-
mond S. Peck, director of the Canadian Mo-
tion Picture Bureau of the Department of
Trade and Commerce, Ottawa, was named
chairman. Others included Captain Orr,
M. C., director of the Moving Picture Thea-
tre. License Bureau of the Ontario Govern-
ment, with headquarters at Toronto ; G. T.
Lewis, Toronto, and Tom Moore, of Ottawa.
* * #
DINNER TO MAC INTYRE
ALBANY, N. Y., May 1. — The Albany Film
Board of Trade will tender a dinner May 4,
to the retiring president, J. H. Mae Intyre,
manager of the Paramount exchange here.
On the same day, the board will elect
officers.
* * *
DROPS FILMS FOR STOCK
ALBANY, N. Y , May 1. — Capitol Theatre
here will play stock beginning today.
This means that pictures will continue
at both Harmanus-Bleecker Hall and the
Colonial Theatre, each of which has been
given over to stock during past summers.
* « *
REPLACE DESTROYED HOUSE
WILSON, Okla., May 1. — Thompson
Brothers are erecting a new $20,000 theatre
to take the place of their theatre recently
burned. A new $4,000 pipe organ will be
installed.
* * • . •
MEMPHIS, Texas, May 1. — A new theatre
building is being erected here.
» * •
CROCKETT, Texas, May 1. — Calahan and
Pay have leased the city auditorium here.
* » *
LOCKHART, Texas, May 1. — A. D. Baker
•will erect a new theatje building here.
* * *
STRAWN, Texas, May 1. — S. L. Stokes
and John C. Panning have leased the Cozy
Theatre.
* * *
Don Combs has opened his new theatre at
Davenport, Okla.
* « «
W. A. Harrison is building a new $20,0-00 thea-
tre at Wharton, Tex., with a balcony for colored
patrons.
THRALL, Texas, May 1, — August
Schneider has leased ground and will build
a new theater here.
In Vampish Role!
Clara Horton in Forthcoming Chris-
tie Comedy with Walter Hiers for
Producers Distributing Corp.
DEMPSEY SUES FOR PAY
P ANT AGES SAYS FADED
WITH $9,000 YEGG TOOK
KANSAS CITY, Mo., May 1.— Unusual
interest is aroused here over the suit being
heard in Los Angeles, with Jack Dempsey
as the plaintiff and Alexander Pantages as
the defendant. The case originated in Kan-
sas City under rather unique circumstances.
Dempsey asks $2,400, alleged to be due him
for one week's performance here. Mr. Pan-
tages maintains he should not- be asked to
pay the sum as $9,000 of the receipts for the
week's performance was lost when the thea-
tre was robbed. Mr. Pantages contends that
the money lost was as much that of the
pugilist as his and that Dempsey should bear
part of the loss.
% +
BUYS RIVAL THEATRE
EAST AURORA, N. Y., May 1. — The
Aurora Theatre Company, now building the
new Aurora Theatre here, has taken over
the Millard Fillmore Theatre, which ad-
joins the new house.
It is expected the old theatre will be torn
down.
* * •
NIAGARA FALLS, May 1. — Allan Moritz
has reduced his prices at the Lumberg
here, and installed a double-feature policy
for the Summer.
* * *
FARMERSVILLE, Texas, May 1. — Work
on the new Comes Theatre has begun.
+ * *
AMARILLO, Texas, May 1. — The D.F.Y.R.
Enterprises has leased the Deandi Theatre
here.
* * *
PLAINVIEW, Texas, May 1. — The new
Plainview Theatre will open soon, with
Roy Mitchell as manager.
» * *
PORT NECHES, Texas, May 1 — Mr. and
Mrs. B. Wolsey have opened their new
Crystal Theatre here.
CENSORSHIP FLAYED
BEFORE CONVENTION
OF FILM INDORSERS
Special Dispatch to Exhibitors Trade Review
Indianapolis, Ind., April 24. — Exhibitors
are still discussing the two-day convention
here of the Indiana Board of Photoplay In-
dorsers. Among those who participated were :
Harry Bailey, president of the Indianapolis
Film Board of Trade and manager for Fox
Film Corporation ; Floyd Brown, vice presi-
dent of the film board and First National
manager and H. C. Dressendorfer, Educa-
tional Film Exchange manager.
The industry was discussed by Mrs. Baka-
lienikoff (Fritzie Ridgeway) ; Mrs. David
Ross, who presided ; Robert Lieber, presi-
dent of First National Pictures ; Mrs. L.
Waggoner, founder of the organization ; Wil-
liam Fortune, president of the Chamber of
Commerce ; Mayor and Mrs. Samuel Lewis
Shank; Mrs. Charles Major and Lawrence
Hitt, Famous Players official. The Rev. E.
Bogue delivered the invocation.
Milton Sills, First National star, who was
guest of honor, spoke on "Censorship," which
he declared was reducing the screen to me-
diocrity.
Among exchange representatives attend-
ing were Mr. and Mrs. Floyd Brown, of
First National; W. Parrish,- Metro-Goldwyn ;
O. Merritt and D. Williston, of Producers
Distributing Corporation and H. C. Dres-
sendorfer, Educational Film Exchange.
The theatres were represented by Mr. and
Mrs. Ace Berry, Miss G. Scully, all of the
Circle Theatre ; Mr. and Mrs. Robert Hes-
seldenz, Mr. and Mrs. Floyd Bietman, Mr.
and Mrs. Herb Jenning, Palace, and quite
a number of out of town exhibitors.
* * *
PARENTS ENDORSE
| SEVEN K. C. FILMS
KANSAS CITY, Mo., May 1.— The fol-
lowing films were approved by the Better
Films Committee of the Parent-Teacher As-
sociation of Kansas City and given free
newspaper space :
Maple Theatre, "The Great Diamond Mys-
tery "
Linwood Theatre, "Forty Winks."
Warwick Theatre — "Coming Through."
Highland Terrace, "The Sea Hawk."
Isis Theatre, "The Speed Spook/'
Strand Theatre, "The Battling Orioles."
Liberty Theatre, "Excuse Me."
Newman Theatre, "Madame Sans Gene."
Broadmour Theatre, "Pampered Youth."
* * *
REBUILD BURNT HOUSE
ERIE, Pa., May 1. — The Columbia Thea-
tre, which fire destroyed the other day,
will be rebuilt. The damage, exceeding
$100,000, was covered by insurance.
* * *
TAKES OVER TWO MORE
SYRACUSE, N. Y., May 1.— Al Sardino,
who operates the Crescent here, has taken
over the Thompson and Brown theatres in
Old Forge, N. Y.
The Schine Theatre Corporation has
taken over the picture houses in Boonville
and Lowville, N. Y.
* * *
Albany, N. Y., May 1. — A committee con-
sisting of Meyer Schine, of Gloversville ;
Louis Buettner, of Cohoes, Uly S. Hill, of
Troy; W. W. Farley, of Albany and Robert
Wagner, of Little Falls, has just been named
•by the Albany Zone Committee.
Page 62
Exhibitors Trade Review
"Greater Movie Season! —
The Springtime of Picture
Industry," Says Wobber
OVIE WEEK celebrations
showed the idea had na-
tional possibilities. But
Movie Week never became
popular because of the
name which limited the very
piirpose of the celebration. Movie
Week was supposed to encourage inter-
est in motion pictures on the part of
people who seldom or never, by choice,
see a motion picture and to re-stimu'ate
the interest of regular fans. The idea
was sound, but the public reaction to
Movie Week was that local theatres
were merely celebrating seven days of
good pictures. Movie Week gave no
promise of anything more significant.
"Therefore we arrived at the idea of
changing the name Greater Movie
Week to Greater Movie Season, to be-
gin August 1st. We purposely, did
not confine the season to any specific
length of time because of several im-
portant considerations. Mainly, we did
not want to give the public the impres-
sion that this was merely a seven day
celebration of exceptional pictures; but
rather a gala observance of the Spring-
time of the motion picture industry,
ce'ebrating the new and better pictures,
and the new and better theatre
methods.
AN INHERENT RIGHT
ri^HE right to have an annual movie
1 season indicating the arrival of big-
ger and better pictures is as well
founded as the opening of the baseball
season, the opera season, the seasonal
style presentations or the commercial-
ized merchandising seasons of Christ-
mas and Easter. The natural inclina-
tion of dramatic and screen editors and
critics to give liberally of their space
at the opening of the season has long
been the custom.
"Every phase of our first celebration
in San Francisco was to bring home to
the public that motion picture history
is being made every day, and that yes-
terday in the quickly changing order of
things becomes ancient today. This
thought was aimed to attract the
class of people who seldom attend
motion picture theatres because thiy
have been disappointed by one or
two poor pictures.
"Another benefit of Greater Movie
Season is that it opens a new channel
for exhibitors to exploit their theatres.
It is natural for some exhibitors to get
into a rut, applying the same effort and
the same appeal week after week,
sometimes resulting in decreased at-
tendance. Therefore means must be
found to periodically give exhibitors
the opportunity of doing something en-
tirely different from their regular week
to week method.
FRISCO STARTS RACKET
THE campaign as originally launch-
ed in San Francisco covered three
of the leading downtown theatres. In
their first campaign they made use of
the boards, they used very liberal news-
paper space; and gave their screens
weeks in advance ; ribboned their em-
ployees, published thirty thousand ex-
pensive booklets, announcing not only
the purpose of the season, but their
product for the ten or twelve weeks
to follow. In all the campaign must
have cost the three houses well in ex-
cess of $5000.00.
PROFIT FIRST WEEK
THE first week not only compensated
them for their entire cost of the
campaign but gave them several thou-
sand dollars additional profit. The sec-
ond week showed an increase in attend-
ance of over fifteen per cent, and the
G£T BEHIND
^ / — N ^
One of the neatest little stunts put over
last year, adaptable to any town or city
was the telephone poster, a copy of which
is reproduced above. Pretty girls dis-
tributed these — pretty and NERVY girls.
They simply walked into a business office,
and said "Pardon me," detached the
mouthpiece of the phone, placed the card,
thanked the surprised T. B. M. and walk-
ed out. NERVE? But it worked won-
ders. Don't fail to use it.
fjpHE GREATER MOVIE SEASON
celebration, which has become
the most important annual event
in the motion picture industry in
San Francisco, Los Angeles, and
many other cities in the United
fates, as well as Sydney, Australia,
was conceived by Herman Wobber.
It was the logical outcome of
Greater Movie Week which was
then in effect every year in many
parts of the country.
succeeding weeks showed continued
gain. To accomplish this it was neces-
sary to involve almost the entire organ-
ization of the three theatres. Ordinarily
the putting over of a motion picture
theatre is left in the hands of the man-
ager and the advertising manager, but
in this case the entire organization was
called together at a meeting, and the
purpose of the undertaking was ex-
plained. The co-operation of every em-
ployee was immediately felt. A greater
courtesy was apparent throughout the
house, a greater interest in the welfare
of the organization was manifested and
a result entirely satisfactory and suffi-
ciently encouraging to warrant its un-
dertaking a second year was derived.
EXCHANGES JOIN PARADE
ON the day The Greater Movie Sea-
son opened in San Francisco, a
street parade was held consisting of a
brass band and decorated automobiles
furnished by the various exchanges.
"The second year was very similar
in efforts and results as the first. The
third year showed a broadening of the
plan, by which all the first-run down-
town theatres co-operated. A street
parade was held in which Norma Tal-
madge appeared. In a public reception
on the steps of City Hall, the mayor
welcomed Miss Talmadge and endors-
ed The Greater Movie Season. A tre-
mendous amount of publicity was ob-
tained.
EVERYBODY JOINING THIS YEAR
OUR Greater Movie Season this
year will be the greatest of them
all. Los Angeles has already received
the support of the Chamber of Com-
emrce and will have a pageant this
year which I am told will be as beauti-
ful as the annual Flower Show. In
fact the Greater Movie Season in Los
Angeles is expected to be an annual
civic affair in which all the business
firms will be asked to participate.
"The biggest benefits of the Greater
Movie Season will not be felt until the
event is observed by every town in the
country with a motion picture theatre.""
May 9, 1925
Page 63
ALL ABOARD FO
reater Movie Season
PUT IT on a National Scale, will be the pass-word for the coming
"GREATER MOVIE SEASON." Here is one of Pathe's stunts that will
be easy to tie-up with the national movement, when the final gun is fired,
by exhibitors this August.
The Pathe News Radio map has be-
come so popular that the Pathe organi-
zation has announced that one hundred
thousand of them will be printed.
TELL THE EXHIBITORS
TRADE REVIEW — ALL THE
EXHIBITORS WILL KNOW
The map is being distributed free
with the compliments of the Pathe
News in connection with a semi-weekly
radio talk broadcast by 26 radio sta-
tions. When the idea was put into
operation it was believed that 25,000
of such maps would be more than
enough to fill the demand. The first
two weeks it was discovered that this
number was not nearly enough so an
additional 25,000 were ordered.
Requests have been coming in so
fast to the Pathe organization that al-
ready over thirty-five thousand of the
maps have been distributed and it will
take one hundred thousand to fill the
ever growing demand.
The Pathe News letter is now being
broadcast by twenty-six radio broad-
casting stations throughout the United
States. The letter in story form is
issued twice each week and gives a
word picture of the contents of the cur-
rent Pathe News reel with interesting
sidelights on the experiences of the
news-reel cameramen.
Novel and Effective was this "critics
board" displayed in front of the Aldine
Theatre, Philadelphia, for the showing of
First National's "The Lost World." How
are you using your lobby fronts.
There is alive wire up at New Haven.
Don't know what he is going to do
about this "Greater Movie Season"
racket as yet, but it's dollars to a plug
nickel that when he gets started, there
is going to be plenty of dust raised for
most exhibitors.
Here, in a letter, is a sample of how
he puts things across with a capital
A. It really doesn't matter what the
picture is, although in this case he was
fortunate enough to get First National's
"Sally."
Editor, Exhibitors Trade Review :
Knowing you to be interested in exploita-
tion as carried on by the various theatres
through the country, I am enclosing a few
newspaper clippings for your perusal.
I also wish to tell you of a little stunt
that I put over in conjunction with the en-
gagement here of "Sally." I obtained 3000
post cards from the Hotel Breslin of New
York and had the following message written
upon them: "Will be in New Haven all
week of March 29th, at 145 Temple St., Call
L755." (signed) "Sally." March 29th week
was our play date and L755 our phone num-
ber.
These cards we then addressed to the men
in the town and mailed them from New
York. To say that it was a tremendous suc-
cess, is putting it mildly. For three days
prior to the opening of "Sally" and through-
out the week of its engagement, hundreds of
calls came pouring over the phone, inquiring
as to who Sally was, what she wanted.
Men called up saying that we nearly broke
up their home. Wives called asking what
Sally wanted from her husband, etc. To
all these queries we replied that "Sally" was
Colleen Moore's latest photoplay and was
coming on March 29th. There wasn't a
minute's rest between these inquiring calls.
As soon as one hung up another would call.
This necessitated our appointing one of the
usherettes here as Sally and having her do
nought but answer these calls. Much to my
regret, I neglected to save a few of these
cards, so I am unable to send you one in
illustration.
New Haven Olympia.
(signed) H. Browning
Manager.
Note: Mr. Browning is soon going
to be in receipt of a letter from the
Exhibitors Trade Review asking him
what he has up his sleeve for the
"GREATER MOVIE SEASON."
Watch for his answer.
Say, there are kids in your town that will
pay you for an opportunity to try this
stunt. It did a big business for Lowe's
State in Los Angeles when Metro's "Lady
of the Night" played there.
Schools Helped "Put Over"
Show at Pilosi's Theatre
The progressive idea of Louis Pilosi,
exhibitor in Old Forge, Penn., packed
his theatre during a recent showing of
"America." Having a finely engraved
card invitation made he sent it to the
teachers of all the schools in the county.
The invitation read :
"Pilosi's Theatre hereby extends to
you a cordial invitation to attend the
showing of the stupendous Motion Pic-
ture Production 'America,' on Mon-
day and Tuesday, January 26 and 27,
1925. This card will admit you."
At the bottom was a footnote read-
ing: "Kindly advise your pupils they
should see this educational production."
The teachers did. And the children
Drought their parents.
And say, have you thought about
starting your own little "co-op" with
your community schools ? They are very
powerful, these schools, and can do
either a lot of good, or a lot of bad, de-
pending upon which way you stroke
them.
Page 64
Exhibitors Trade Review
LOOKING AT IT
This Bird Walked through
the streets of Philadelphia,
ballyhooing Metro's "He Who
Gets Slapped," at the insti-
gation of Roy Wolf, the en-
terprising manager of the Lo-
cust Theatre there. People
saw his message as he ap-
proached them, and when
they turned to get another
peek at him, the message was
still there.
Greater Movie
Bigger Box
YES SIR ! There is more than one angle to the "Greater
Movie Season." Some people are going to have a lot
of fun out of the racket, and not very much more.
Others are going to complain that they are situated in this
and that sort of a town that cannot get all the stars in the
industry together for a decent parade. And others are
going to measure up their stock in hand and put tip a cork-
ing good show with what they have, and so make some
real money.
Here are three simple ideas on this page and the next
facing. Simple — and inexpensive.
One is a national tie-up that costs
you Nothing.
One is a newspaper tie-up that
costs you a little time.
One is a street ballyhoo that costs
about five dollars.
The street ballyhoo, the one that ex-
ploited "He Who Gets Slapped," was
enough to bring a record crowd to the
Locust Theatre in Philadelphia. Now
suppose you are situated in a small
town, just think what an innovation any
such oddity would be to your com-
munity, whose inhabitants are not sup-
posed to be as sophisticated as those of
the big cities. No Sir! You have no
complaint there.
And look at the striking song tie-up
Producers Distributing Corporation has
made to order for you on a super-
comedy. Your neighborhood music
shop will be only too glad to get in on
the extra sheckels he can get from
pushing this song in conjunction with
your showing.
And the cross-word puzzle! That is
certainly the softest gravy any exhibitor
has ever had. Newspapers usually pay
for their puzzles? Be a regular, and
give one to him free. Will he take it?
Boys, the line forms on the right.
Henri Sloane stepped out of her role
as publicity girl just long enough to
rattle off the words for a song hit,
exploiting the Producers Distributing
Corporation's new picture "hit,"
"Stop Flirting." The song is going
across big, and is making friends for
the picture wherever it goes. These
unusual tie-ups are sure bets for the
"GREATER MOVIE SEASON."
May 9, 1925
Page 65
FROM ANY ANGLE
Season" Means
Office Season
AFTER you finish working out this puzzle on Metro's
'The Monster" see what you can get up to awaken
some extra interest in your own showings. This
puzzle appeared in the Racine Journal-News (Racine, Wis.)
when the picture was playing at the Palace Theatre there.
If you think you solved it correctly, submit your answer to
the management, and perhaps you will get the five free
tickets prize — or if you are only second or- third or tenth
best, you'll get an Annie Oakley for yourself anyway.
Front View of Roy Wolf's
ballyhoo man when Metro's
"He Who Gets Slapped" was
playing at the Locust Thea-
tre in Philadelphia. These
street affairs are simple and
inexpensive to get up — and
they are sure things as far as
box-office returns are con-
cerned. If you have any such
idea for the "GREATER
MOVIE SEASON," try
them out now.
Horizontal
1. Tone of voice
5. Set again
8. Satan
12. Equal
15. Matron
16. Dessert
17. Mineral
19. Mineral springs
20. With pictures
23. Abbreviation,
Nova Scotia
24. Parts of the legs
25. Point of compass
26. Near the ear
27. Turf
29. Triple
30. Salute
33. Latin for you
34. They live in North
America
36. Personal pronoun
37. Embargo
40. French for avenue
41. Debutante
42. To banish
43. Thick piece of
anything
45. Used at fires
46. To earn
48. He works under-
ground
49. To mix
Vertical
1. A number
2. "And" in French
3. Natural power pro
ducing hypnotism
4. A color
5. Complain
6. Sins
7. To blind
9. A boundless space
10. Threaten '
11. For spacing type
14. Thistle-like plants
71. Abbr. Old South
Oratory Institute
18. Anglo-Saxon for
eagle
21. The last
22. Help
26. Conjunction
28. Abbr. Olympiad
29. Commotion
31. Desert native
33. Brief
35. Abbr. ordinance
36. Lift up
38. To win
39. Metal
44. Abbr. black
45. Secreted
47. Half an em
48. Term for mother
From Time to Time, the EXHIBITORS
TRADE REVIEW has published X-word
puzzles that tie-up with pictures. At first
they were plain looking, square puzzles —
but day by day they are adding more of
the picture personality to the form of the
puzzle, as for example, this one for "The
Monster," the Metro success.
Page 66
Exhibitors Trade Review
A Job For Will Hays
(From Karl K. Kitchen's Column, N. Y. Eve. World, April 27, 1925.)
THE coming "Greater Mcvie Season," which the Hays organ-
ization is launching, to take place during the month of August,
calls forth some interesting questions. Coming down on a Fifth
Avenue bus the other morning, a friend of mine, noticing the Hays
announcement in his morning paper, made some pertinent remarks
on the subject.
"I hope the Hays organization will permit the ridiculous censors
to go their way — with their stop watches on the kissing and the
like — and devote some of its time to the grammatical absurdities and
mangled English in the sub-titles, as well as the nonsensical banali-
ties to be found in movie advertisements and on billboards.
"The silly sex pictures are, assuredly, a menace to the easily
influenced, but to my way of thinking the evil wrought in this respect
is of far less significance than is the corrupting effect of ungram-
matical English on the language of the country. I have seen three
moving pictures lately, and the mistakes I discovered in the sub-
titles were ones which would not be made by the average grammar
school student.
"These title writers are unacquainted, seemingly, with, the fact
that there is such a word as 'shall.' Everything is 'will.' And then,
too, as well as 'start,' there are such words as 'commence' and
'begin.' Right here on Fifth Avenue two pictures are advertised,
both adaptations of plays which were failures on Broadway. One
of these is announced as being made from a 'sensational stage suc-
cess' and the other as being 'from a successful stage play.'
"The Hays organization has done some fine things and the 'Greater
Movie Season' should prove of vast consequence to the photoplay
industry. I truly hope that Mr. Hays will give his attention to the
sub-titles and the movie ads. In short, I am for 'bigger and better'
movie titles and advertising copy. It is through the medium of such
fine adventures as the 'Greater Movie Season' that the moving pic-
ture industry will find some of its abominations reformed."
Old-Time Physician Creates
Interest in "Oh, Doctor!"
Manager Chris Behrens of the
Family Theatre, Davenport, la., and
Jack Edwards, Universal exploiteer,
conceived an unusual ballyhoo for the
engagement of Universal's "Oh, Doc-
tor!" A 1906 Cadillac roadster was
secured from the local automobile
agency and decorated with a beaver-
board stork carrying a new arrival, a
small carriage, and numerous signs. An
ex-performer was engaged to make-up
as an old-time physician with a Prince
Albert coat, high silk hat, striped trous-
ers and carrying a doctor's bag.
The car drove through Davenport,
and Moline and Rock Island, which are
just across the river, paying visits to
newly married couples. A list of these
was procured from the marriage license
bureau. Instead of going directly to
the young couple's hoase, however, he
would stop a few doors away and in-
quire for them. Then after securing
the desired information, he would de-
part leaving a prescription calling for
a visit to the Family Theatre.
Five thousand prescriptions reading :
'An Apple a Day Keeps the Doctor
Away, But a Pretty Nurse, Oh, Doc-
tor ! Family Theatre, etc., signed Regi-
nald Denny, were distributed three days
in advance.
Five hundred post cards were mailed
to physicians and chiropractors in Dav-
enport, Rock Island, and Moline calling
their attention to the engagement and
suggesting they might want to prescribe
'Oh, Doctor!" to some of their patients.
This is the kind of stuff to get your
house ready for the "Greater Movie
Season."
OH,
DOCTOR!
Here Is a Pip of an
idea for any parades
you may be planning
for the coming
"GREATER MOVIE
SEASON" celebration
in August. It was
successfully used for
Universal's "Oh, Doc-
tor!" at the Family
Theatre, Davenport,
la.
Pardon Us!
It was blamed impolite to start off
on this racket without first asking
you what you thought about the
"GREATER MOVIE SEASON." But
it is not too late, even now.
The EXHIBITORS TRADE RE-
VIEW wants your own personal
opinion on the matter. Do you be-
lieve in the sincerity of the move-
ment, or do you think it is just "an-
other of those things?"
Dou you think we "are headed on
the right track, or do you think we
have boarded a "return trip excur-
sion vehicle?"
Suppose it is a success, do you
think it will mean anything to you,
or are you of the opinion that the
other fellow is going to take all the
cream, and let you remain satisfied
with a "good time"?
Let's have your opinions. We will
pass no comment on them, but will
put them up for the consideration
of the exhibitors throughout the
country, and let you get the "pro
and con" in these pages.
TELL THE EXHIBITORS
TRADE REVIEW — AND ALL
EXHIBITORS WILL KNOW
UP IN THE AIR
One thousand balloons, on each of
which was printed "Peter the Great,
world's greatest dog-star in 'The Silent
Accuser,' " were recently distributed
among children at the public schools
and at the Egyptian Theater in Long
Beach Cal.
This stunt, was backed up by news-
paper advertising which featured such
lines as "He loves like a woman, thinks
like a man, fights like a fiend — Peter the
Great in 'The Silent Accuser.' "
May 9, 1925
Page 67
Um!-What a Tie-Up
This One Makes!
THERE is the idea right before you. All you have to do
is change some of the printed matter on the card, de-
pending on the picture and star that happens to be
playing at your theatre during the weeks of the "Greater
Movie Season."
You can make it a bit better too. Make the frame a perma-
nent affair, and each week insert the picture of a new star,
tieing up her particular kind of a "bob" with the name of
the picture she appears in.
a real boyish bob
and a water wave!
Michigan Starts
With a Bang!
Apart from the national effort that will
back the season, interesting plans have been
developed for Michigan, according to H. M.
Richey, general manager of the M. P. T. O.
of Michigan, Inc. Proclamations from the
governors and mayors of the various cities
will give the season official endorsement.
More than thirty organizations, including
Rotary and Kiwanis clubs, Red Cross, Wo-
men's Federation, Y. M. C. A. and American
Legion, have already been enlisted to the
movement. Prominent public men have sig-
nified their willingness to state the case of
the screen on platforms and over the radio,
and their work will be carried on by four-
minute speakers at theatres and public gath-
erings before and during the season.
One of the neatest pieces of exploitation
yet planned to focus attention on the screen,
may result from a tie-up with the Detroit
police department. All traffic officers in that
city, according to the plan, will wear white
gloves and on the upraised hand of authority,
motorists and pedestrians will read the mes-
sage, "Stop! Have you been to the movies?"
The "dimpled darling
of the screen" scores
one with a striking
window card that got
prominent display in all
the neighboring beauty
parlors and barber
shops when Universal's
" Smouldering Fires "
was playing at the Pic-
cadilly, New York.
AS WORN BV
LAURA LA PL ANTE
• Ihc Oim\U Durlins "/ elir So
'suneuLPEfiiRiG fires*
at the
PICCADILLY
THEATRE
BROADWAY .1 S2nd ST.
Stillman Issues Hysteria Policies
For "Charley's Aunt"
Following the big exploitation idea
put over by the Circle Theatre in In-
dianapolis, Fred Desberg of the Still-
man Theatre in Cleveland, threw an ex-
ploitation broadside into the Cleveland
citizenry during the second week of
the run of "Charley's Aunt" when he
The Stillman Theatre Co.
HAS PURCHASED A SPECIAL POLICY ISSUED BY THE
Central fflrat (Haaualtt? (Ha., of irtrait
RALPH F. THOMPSON, AGENT
insuring each of the patrons of The Stillman Theatre in the
amount of Fifty Dollars ($50.00) against loss on account of legal
liability resulting from hysteria while laughing at the fun film—
"CHARLEY'S AUNT". Every patron signing the order at
the bottom hereof will receive the benefit of such protection.
Hysterica being defined as a nervous affection, in which the emo-
tional and reflex excitability is exaggerated, and the will power
correspondingly diminished.
The Stillman Theatre Co.
■ — — FRED DESBERG, General Manager.
A facsimile of the "Hysteria Policies" issued
P. D. C.'s "Charley's Aunt" was playing at
by the Stillman Theatre Co., when
the Circle Theatre in Indianapolis.
The idea is explained in the story accompanying this reproduction
secured a master Hysteria Insurance
Policy from Central West Casualty
Company of Detroit and issued small
coupons insuring all patrons against dis-
ability by hysteria brought on by laugh-
ing over the Al Christie feature.
The great success of this novel stunt
as used in Indianapolis and Cleveland,
induced the Central West Casualty to
make special arrangements to issue poli-
cies of this kind to any theatre any-
where in the United States in connec-
tion with the showing of "Charley's
Aunt" and all exhibitors interested in
putting on the stunt may secure these
special policies through the company's
representative, Mr. Ralph F. Thompson
located at 612 Merchants Bank Bldg.,
in Indianapolis.
This is a real big idea. It is new
and sure-fire and well worth using
when presenting the big Al Christie
laugh creator.
This same idea can be used for other
than comedy pictures, as for example,
a picture that is wont to cause palpita-
tions from excitement, depressions from
realities of life, that "peculiar feeling"
that comes from romance, etc. Incor-
porate these in your plans for the
"Greater Movie Season," and then pass
them along.
Page 68
Exhibitors Trade Review
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
THE RAINBOW TRAIL
Fox Photoplay. Author, Zane Grey. Direc-
tor, Lynn Reynolds. Length 5,221 Feet.
CAST AND SYNOPSIS
John Shefford Tom Mix
Pay Larkin Anne Cornwall
Jake Willets George Bancroft
Joe Lake Lucien Littlefield
Beasley Willets Mark Hamilton
Bessie Erne Vivian Oakland
Venters Tom Delmar
Shadd : Fred De Silva
John Shefford, a Westerner, starts off on an expe-
dition in search of his uncle, Lassiter, and his
companions who have been imprisoned in a valley
by a gigantic rock. In order to save them, Shefford
is forced to enter a settlement where lawlessness
and brigandry flourish. He protects the girl and
saves her from the fate of entering into a forced
marriage with one of these outlaws, but in so
doing he undergoes some hair-raising adventures
and neck-breaking escapes. After encountering
danger at every turn, he finally reaches the valley
and rescues the victims, releasing them from their
long imprisonment. He also wins the girl, and
there is the promise of happiness for all hands
in the fadeout.
THE RAINBOW TRAIL" by Zane Grey
is Zane Grey at his best, and for real,
honest-to-goodness, wild and woolly melo-
drama this author scarcely has a peer. With
the virile Tom Mix prominently im-
plicated in the action, it seems almost un-
necessary to remark that the sequel to "The
Riders of the Purple Sage" is melodrama
with a punch, and consequently an excellent
vehicle for Mix. It seems also superfluous to
call attention that Tony, the most famed mus-
tang in screenland, is also present in the
horseflesh, so to speak. With such an ag-
gregation of out-door experts, "The Rain-
bow Trail" could scarcely be less than an
entertaining picture. It is all that and should
do excellent business where Tom Mix and
Westerners are popular.
In "Riders of the Purple Sage" Mix
played the part of Lassiter who was im-
prisoned in a valley cut off from the rest
of the world by a terrific avalanche. In the
present story he is intrusted with the role of
the nephew who goes in search of his uncle,
Lassiter, the prisoner in the valley. This ex-
pedition is a hazardous one and offers a
maximum number of thrilling situations. In
one instance Mix falls into the hands of his
enemies, who tie him to a horse and he is
dragged along the cactus-covered plains for
many miles. Mix is given a chance to per-
form many of his remarkable stunts and
there is plenty of the frenzied riding that has
made him the most famous of the Western
stars. "The Rainbow Trail" has all the in-
gredients of popular Western melodrama,
and a better story than is usually found in
this type of picture.
Of course the expedition is successful, but
only after some of the most exciting and
blood-curdling adventures on record. The
picture was filmed with the Grand Canyon
for a background so it seems futile to re-
mark that the camera has caught some en-
chanting scenic shots.
Tom Mix makes a robust and redoubtable
hero, and he has an opportunity to employ
much of his athletic skill and fine horse-
manship. Anne Cornwall is seen as the
heroine and she gives a performance notable
for its restraint and sincerity.
In your exploitation campaign play up
Tom Mix to the limit and mention the fact
that Zane Grey is the author. Arrange _ a
book tie-up on Zane Grey's books ; it will
work wonders for both the exhibitor and
the bookman.
RECKLESS COURAGE
Artclass-Weiss Brothers' Photoplay. Author,
Victor Roberts. Director, Tom Gibson.
Length, 4,851 Feet.
CAST AND SYNOPSIS
Bud Keenan Buddy Roosevelt
Jasper Bayne J. C. Fowler
Doris Bayne Helen Foster
Jim Allen Jay Morley
"Scar" Degan Jack O'Brien
"Shorty" Baker N. S. Hendrix
Doris Bayne starts out by aeroplane to deliver a
diamond necklace. The butler, a member of a band
of crooks headed by Jim Allen, phones Degan who
follows in another plane and transfers to Doris' ma-
chine in mid-air. Doris drops the jewel box, and
Degan descends by parachute. The box falls at the
feet of Bud Keenan. Doris descends and recovers
the box. She is injured and Keenan takes her home
and goes for a doctor. Degan appears and de-
mands the box. Degan takes her to Allen's rendez-
vous. Keenan decides to help her and surrenders
the box. Later Bud gets in a fight with the thugs,
and grapples with them in a speeding car. Bud
is thrown out just be'fore the car crashes over an
embankment. Bud recovers the jewels from the
wrecked car and returns them to Doris.
X> ECKLESS COURAGE" provides an ex-
cellent vehicle for the redoubtable
Buddy Roosevelt and introduces him in the
first of a new series of Artclass pictures that
bids fair to surpass any of his former screen
efforts. Although the film is essentially a
Western, the author and director have suc-
ceeded in introducing a number of new ele-
ments which lift it unmistakably out of the
stereotyped groove into which so many pro-
ductions of this type have settled.
There is a welcome absence of the usual
Western hokum, — scheming foremen, stage
coach hold-ups, roulette wheels and other
familiar trappings with which the majority
of such films are saddled. Instead an aero-
plane is depended upon to furnish most of
the thrills and the breath-taking stunts per-
formed in mid-air are well calculated to
"make each particular hair to stand on end."
These amazing feats of daring along with the
speedy pace which the director has achieved,
should make it capital entertainment wher-
ever melodrama with a punch is well re-
ceived.
Of course it is sheer melodrama, and upon
careful analysis the story is rather improb-
able, but one lively incident follows another
at such a fast clip that one becomes absorbed
in the whirling action without pausing to
scrutinize its plausibility.
There is a novel touch in the opening se-
quences which depict an aeroplane hold-up in
the dizzy heights with the crook's machine
grazing that of the heroine, enabling the
former to board the girl's plane and demand
the jewels. But the villain is outwitted as the
girl drops the packet to the ground, where
by a happy though somewhat unlikely coinci-
dence it lands at the feet of the hero. From
this point on one fierce struggle succeeds
another for the possession of the diamonds
with enough battling and hard-hitting to
tickle the fancy of the most devoted follower
of the prize-ring. In true red-blooded
fashion, the cowboy also fights for the girl
who has been taken captive.
Buddy Roosevelt plays the fast-riding cow-
boy with fine gusto, and demonstrates that
he is the equal of any of the Western stars
when it comes to fistic encounter and horse-
manship. The remainder of the cast is en-
tirely satisfactory.
Make the most of the airplane stunts,
play up the star, the fast action, and the
fact that it is crook melodrama with a West-
ern setting.
THE WIZARD OF OZ
Chadwick Pictures Corp. Photoplay. Adapted
From L. Frank Baum's Musical Comedy.
Director, Larry Semon.
CAST AND SYNOPSIS
Scarecrow Larry Semon
Prince Kynde Bryant Washburn
Dorothy Dorothy Dwan
Tim Woodman Oliver Hardy
Wizard Charley Murray
Nearing her eighteenth birthday Dorothy learns
from her aunt that she was found when a baby
with a letter which she was to open at that time.
Dorothy, two hired hands and her uncle are swept
by a cyclone into the Kingdom of Oz. The letter
proves that Dorothy is queen of the realm and
she is duly hailed as such by Prince Kynde and
the inhabitants. Prime Minister Kruel asks the
Wizard to put a magic spell on Dorothy's followers.
The Wizard has no real power but the lads change
themselves into a scarecrow and tin-woodman. Put
in jail, they escape, dodge the soldiers and breeze
through a lion's den. They make a getaway, the
scarecrow c aws his way up a tower and seizes
a ladder dangling from an aeroplane, which breaks
and he tumbles. The whole adventure turns out
to be a child's dream.
COME twenty-odd years ago Montgomery
^ and Stone's grotesque antics in "The
Wizard of Oz" kept all America on the
broad grin. It was a great musical comedy
success, and although the screen adaptation
necessarily lacks the lure of the song hits
which were one of the stage production's
strongest drawing assets, the film should
record satisfactory box-office results, especi-
ally if the exhibitor booking it makes a direct
play for the juvenile trade.
For there can be no doubt that the kids
will laugh their heads off over the comic
adventures of Dorothy and her chums in
the realm where the fake Wizard presides,
and there's sufficient mad slapstick comedy
and wild absurdities staged to put the adults
in good responsive humor. Also, the char-
acters are familiar to most all youngsters,
thanks to the wide circulation of the series
of fairy-tale books in which they have ap-
peared, another point in the feature's favor.
In adapting the story to the screen many
changes from the original have been made,
but the basic idea of little Dorothy's flight to
the Kingdom of Oz on cyclone wings, ac-
companied by her pals, is preserved. The
opening reel shows a Kansas farm, with a
swarm of bees breaking loose and making
matters hum. When the cyclone strikes, it
catches up a cabin in which Dorothy and her
grouchy uncle are rusticating, whirls it with
its occupants through the air and drops them
in Oz.
This is a merrily spectacular scene, ren-
dered still more laughable by the plight of
the colored boy hustling through cloudland,
goaded on by lightning flashes and finally
attaining such speed that he lands neck-
and-neck with the cabin inmates.
There's lots of fun in the Oz sequences,
with the devoted scarecrow trying to protect
the heroine. His adventures in the gloomy
dungeon, where he dodges his pursuers by
flitting from one empty box to another are
good for any number of laughs, also the
episode where he and the colored lad emerge
into the den of lions.
Larry Semon plays the scarecrow in bril-
liant style, displaying wondrous agility and
getting all possible value out of the comedy
stuff. Dorothy Dawn is an alluringly beauti-
ful Dorothy and the support is excellent.
You can exploit this as great entertain-
ment for the youngsters, but assure your
patrons that the older folks will find lots to
laugh at. Refer to the stage success and
the many "Wizard of Oz" tales which have
been published in the past.
May 9, 1925
Page 69
THE CROWDED HOUR
Paramount Picture. Adapted by John Rus-
sell from the stage play by Chauning Pol-
lock and Edgar Selwyn. Director, E.
Mason Hopper. Length, 6,558 Feet.
CAST AND SYNOPSIS
Peggy Lawrence Bebe Daniels
Billy Laidlaw Kenneth Harlan
Matt Wilde T. Roy Barnes
Bert Caswell Frank Morgan
Grace Laidlaw Helen Lee Worthing
Captain Saulier Armand Cortez
Grandmere Buvasse Alice Chapin
Operator Werner Richmond
Peggy Lawrence, telephone girl, essays to put on
an act at a Bowery amateur night, and is hooted
off stage. Billy Laidlaw, convinced of her talent,
makes it possible for her and her partner, Matt
Wilde, to become Broadway successes. Billy and
his wife have drifted apart, and he and Peggy fall
in love. The war finds Billy in France whence he
is followed by Peggy, who goes as a Y. M. C. A.
entertainer, and Grace, who is in the Red Cross.
Billy is sent upon a perilous mission, from which
Ihis colonel endeavors to recall him when it is too
L.te. Peggy tries to save him, but at the last mo-
ment sacrifices herself and him in order to tele-
phone a life-saving messag to an entire battalion of
men. Peggy is temporarily blinded, and Grace,
hearing of her brave endeavor to save Billy, nurses
her back to health. When the bandages are re-
moved from Peggy's eyes, she recognizes Grace, who
admits her great love for Billy. He appears on the
scene none the worse for his adventure, and is re-
united with Grace. It is intimated that Peggy and
Matt will find happiness together.
'"PHIS is a pleasing program picture that
will provide an evening's satisfactory en-
tertainment in the majority of houses.
The action takes place during the recent
European unpleasantness, and the sequences
of the film are skilfully pieced together with
authentic scenes of the war. We see again
the familiar sights of marching men, the em-
barkation of our troops and their arrival over
there, the bomb'ng aeroplanes, the belching
machine guns, the ruined towns, and all the
desolation of battle.
The continuity is a bit jumpy in places,
and the film would be benefited by some
judicious cutting. But there is plenty of
action, the suspense is well sustained, and
there are several really big scenes.
One of these depicts Peggy seated at a
switchboard whose operator has been mor-
tally wounded, and distractedly endeavoring
to put through the call that will save the
life of the man she loves.
Meantime, the injured soldier pleads with
her to sacrifice this one man in order that
an entire battalion may be saved. Her men-
tal anguish is well portrayed, and when she
finally yields and calls Merigord instead of
Chauny, she rises to the heights in the knowl-
edge that by her supreme sacrifice she has
done her duty.
There is another intense moment when
with bandaged eyes, she confides to her nurse
the great love she bears Billy, little knowing
that the nurse is his wife. She asks the wife
to read a portion of the last letter she re-
ceived from Billy, and in this sequence both
Miss Daniels and Miss Worthing act well.
Bebe Daniels gives a convincing charac-
terization of Peggy Lawrence, who is
wrapped up in selfish love, and finally comes
to see the nobility of self-sacrifice in the
line of duty. Helen Lee Worthing has some
fine moments as the patrician wife who ap-
pears too coldly proud to be demonstrative,
although Miss Worthing at times seems to
lack confidence and to be too repressed,
i As Billy Laidlaw, Kenneth Harlan makes
a sat sfactory hero, and is especially good in
the scene where he learns of his brother's
death by liquid fire. T. Roy Barnes is rather
too much of a comedian to arouse any audi-
ence interest in his unspoken love for Peggy.
But he is well in character as the small time
vaudevillian who arrives on Broadway.
The title is based on the quoted lines :
"One crowded hour of glorious life is worth
an age without a name."
Feature the names of the cast, the authen-
ticity of the war background, and arrange a
newspaper contest calling for letters from
readers about their most "crowded hour."
"THE FOOL"
Fox Photoplay. Adapted From Stage Play
Bv Charming Pollock. Director, Harry
Millarde. Length, 9,453 Feet.
CAST AND SYNOPSIS
Daniel Gilchrist Edmund Lowe
Jerry Raymond Bloomer
Stedman Henry Sedley
Umanski Paul PanKer
Hennig A. J. Herbert
Goodkind George Lessey
Poor Man Fred C. Jones
Mary Margaret Anne Dale
Clare Brenda Bond
Pearl Mary Thurman
Daniel Gilchrist, fashionable church pastor, is
forced to resign when he criticizes wealthy parish-
oners unfavorably. His fiancee. Clare forsakes him
and weds Jerry, son of millionaire Goodkind. Daniel
starts a mission. Jerry's infidelity drives Clare to
seek consolation from Daniel, but she returns at
his bidding. Attacked by a mob, his assailants are
awed when a crippled little girl he has influenced,
prays, recovers her strength and walks to him. With
his son Jerry a physical wreck, Goodkind is brought
to see that Daniel has chosen the true path to
happiness.
A N intelligent, convincing and sympathetic
screen translation of Channing Pollock's
well-known stage play, "The Fool" registers
as a credit to all concerned in its production.
As a general thing features with a strong
religious atmosphere are risky box-office ex-
periments, but in this case the human in-
terest quality is so powerfully projected and
dramatic situations so cleverly handled that
the film may be said to possess universal ap-
peal and should prove an excellent card for
all classes of theatres.
The picture's only handicap at present is
its excessive length. Too much footage has
been devoted to unnecessary detail in some
spots and many of the sub-titles could be
safely dispensed with without hurting either
plot or continuity. Judicious cutting will
greatly improve the attraction, the running
time of which should be reduced by at least
thirty minutes.
The theme is that of self-sacrifice, the
hero, Daniel Gilchrist, preferring to suffer
material loss rather than conform to a
worldly standard and abandon his convic-
tion that a man should follow strictly the
path marked out by Christ's teachings.
Forced to resign as pastor of a fashionable
church because he criticizes wealthy congrega-
tion members from the pulpit, he established
a mission and gives himself to the service of
the poor. His sweetheart Clare deserts him
and weds Jerry, millionaire Goodkind's son.
Because he extends a helping hand to a
cast-off mistress of Jerry's, scandal smirches
his name and he is attacked and beaten by
a mob.
This last scene brings about what must
rank as the most vivid and impressive inci-
dent in the entire picture, when Mary
Margaret, a crippled child whom Daniel has
taught and befriended, witnesses the assault,
prays, recovers the use of her limbs and
walks to her benefactor. The result is that
his enemies are completely cowed and awe-
stricken. It is undoubtedly the great moment
of the story and too much praise cannot be
accorded its staging. Considered as a great
moral lesson "The Fool" stands pre-eminent
in screenland, and, best of all, it points the
moral without straining for effect, or spoil-
ing entertainment values.
Edmund Lowe's performance in the lead-
ing role of Daniel Gilchrist is remarkable for
dignity, sincerity and finely stressed emotion-
al appeal. Raymond Bloom gives an excel-
lent characterization of the hapless rake,
Jerry; little Anna Dale wins all hearts by
her touching portrayal of the child cripple,
Mary Margaret and Brenda Bond, as Clare,
and Mary Thurman, as Pearl, are extremely
effective.
Exploit the long and successful run of the
stage play. It's a great family picture and
in most communities tie-ups with churches
and welfare organizations can be effected.
Feature the players mentioned above.
CHICKIE
First National Photoplay. Author, Elenore
Meherin. Director, John Francis Dillon.
Length, 7,600 Feet.
CAST AND SYNOPSIS
Chickie Dorothy Mackaill
Barry Dunne •. John Bowers
Jonathan Hobart Bosworth
Jennie Gladys Brockwell
Jake Munson Paul Nicholson
Janina Myrtle Stedman
Ha Moore Olive Tell
Bess Abbott Lora Sonderson
Chickie, stenographer daughter of poor parents, is
initiated by a high-stepping girl friend into a speedy
circle led by Jake Munson, millionaire. At a party
she meets Barry Dunne, struggling law c'erk, whom
she loves. Munson endeavors to purchase her love
with offers of lavish living, but he is repulsed. How-
ever, she is discovered in his apartment by Barry
and Ha, his employer's daughter who is determined
to marry him. Barry, misunderstanding, goes to
London, whence he is followed by Ha. Munson,
believing in Chickie's virtue, proposes marriage.
She confesses her intimacy with Barry, and is
spurned. She writes Barry of her condition, but
Ha intercepts the letter and forges an answer stating
that she and Barry are married. Chickie's child is
born, and Barry returns and marries her.
OBVIOUSLY, this one cannot have been
meant for the family trade, or for the
entertainment of discriminating audiences.
However, where the well-worn theme still
retains its popularity, no matter how puerile
and preposterous the story, "Chickie" may
prove acceptable.
It is a suggestively sexy film, making
much ado over ultra-petting parties, bed-
room interiors, illicit love, an illegitimate
child, and the attempted glorification of
Dorothy Mackaill in the semi-nude.
The story is weak, and it is impossible to
believe that such utterly moron characters
as "Chickie" and her parents can exist even
in the wide flung regions of fiction.
The film is draggy, and although it gives
promise of proving interesting in the open-
ing sequences, it slumps soon after the end
of the first reel, and introduces a multiplicity
of detail that is not only tiresome and repe-
titious, but could have been eliminated very
readily as it is often offensive.
As the tale is artificial, the acting cannot
well be otherwise than unconvincing and
stilted. Dorothy Mackaill makes of "Chickie"
a feather-brained creature, whose presumed
innocence is belied by her actions, who is
strangely lacking in brains, and character
integrity, and who is not loyal to either
herself, her doting parents or her lover.
Hobart Bosworth's characterization of the
father leaves no doubt regarding the cause
of "Chickie's" lack of mental heritage.
Gladys Brockwell renders an outstanding
performance in the role of the ambitious
mother bent upon making her daughter
marry in circumstances that will preclude
the years of poverty through which the
mother has struggled. Myrtle Stedman does
everything possible "in a part for which she
should never have been cast. Paul Nichol-
son is acceptable as the villain, who wasn't
such a bad fellow after all, and John Bow-
ers is a personable hero, with an over-
developed faculty for misunderstanding sit-
uations. However, as sometimes occurs, a
word of explanation in the second reel
would have brought the final clinch too
soon.
There are some beautiful scenic shots,
and the views of the Abbott mansion and
Munson's apartment will thrill the hearts of
any interior decorators present. They are
the last word in artistic luxury.
"Chickie" has been widely serialized in
the daily press, and the fact will doubtless
aid your exploitation campaign. There are
a number of box-office names in the cast,
and it will pay to feature Dorothy Mackaill,
John Bowers, Hobart Bosworth and Gladys
Brockwell.
The title should also be stressed, and as
the heroine is a stenographer, special stunts
and contests reaching this class will help
the box-office.
Page 70
Exhibitors Trade Review
SCAR HANAN
F. B. O. Photoplay. Authors, Yakima Canutt
and George Pyper. Director, Ben Wilson.
Length, 4,685 Feet.
CAST AND SYNOPSIS
Scar Hanan t Yakima Canutt
Marion Fleming Dorothy Woods
Julia Creighton Helen Bruneau
Dr. Craig Fleming Palmer Morrison
Shorty Richard Hatton
Bart Hutchins George Lassey
- Sheriff Art Walker
Edward Carstowe Frank Baker
Jury Foreman Francis Ford
Trailing the man who killed his father Scar Hanan
goes to work on the Hutchins ranch. Hutchins has
him arrested as a rustler. Scar makes a getaway,
reaches Los Angeles, rescues Marion Fleming in a
runaway accident and finds that her parent, Dr.
Fleming, was formerly Hanan, senior's, partner. By
an operation the surgeon eliminates the scar on the
face which gave the hero his nickname. Scar re-
turns to the ranch, which he learns from Fleming is
really his property. Hutchins fails in an attempt
to kill Scar. It develops that Hutchins is the mur-
derer. Scar beats up Hutchins, the sheriff arrives
and arrests the latter. Scar gets the property and
wins Marion.
TTHIS is the first of a series released by
■*- F. B. 0., with Yakima Canutt, winner of
the Roosevelt emblem and title of champion
cowboy, as star. It is a lively Westerner, as
full of thrills and smashing acton as the
most ardent admirer of wild adventure in the
open could desire, and should prove a good
box office asset for theatres where this type
of picture is popular.
Canutt has already shown his ability as a
rough rider extraordinary and all-around
athlete in other productions distributed
through independent sources, and it is safe to
assert that he can hold his own with best of
the "daredevil squad" now performing before
the camera. While "Scar Hanan" offers
nothing new in plot values, its clever director-
ial treatment imparts an original twist to
many situations, all of which interlock
smoothly and are crammed with exciting
detail.
Right at the start hero Scar Hanan intro-
duces himself by showing his mastery of a
bucking pony that writhes and gyrates as
though possessed of seven devils. Another
astonishing stunt is staged when he takes a
flying jump from a speeding motor car into
the saddle of a runaway horse and rescues
heroine Marion Fleming. In fact the entire
picture abounds in such spectacular feats of
agility, not to mention the numerous scraps
with his enemies, with Scar upsetting every-
thing in sight.
Of these savage encounters the best is re-
served for the climax, with the villain, Bart
Hutchins as receiver general for as merciless
a pounding as bad man ever sustained on
the screen. The sheriff makes his appearance
in time to prevent Hutchins being complete-
ly wiped out of existence, leads him off to
jail and all is duly set for a satisfying clinch
between the lovers.
Although the picture is chiefly remarkable
for its snappy stunt stuff, the romant c touch
is nicely developed and maintained, with
Julia Creighton, a scheming damsel, making
trouble for hero and heroine, but eventually
becoming the means of convicting Hutchins
of murder. The continuity is unbroken and
the story easily followed.
Yakima Canutt scores a decided hit as Scar
Hanan and is supported by an extremely ef-
fective cast of players, George Lassey, as the
villain, and Helen Bruneau, as adventuiess
Julia, giving especially good performances.
The photography ranks with the best seen
in Westerners, there are any amount of beau-
tiful scenic shots warranted to delight all
lovers of nature, and the lighting is perfect.
Feature Yakima Canutt as the world's
champion cowboy, tell your patrons how he
annexed the famous Roosevelt trophy and
dwell on the many exciting stunts he per-
forms. You can praise the story as a happy
mingling of romance and thrills, a Westerner
that hasn't a dull moment in it, offering an
hour of stimulating entertainment, without
fear of disappointing the fans.
TIDES OF PASSION
Vitagraph Photoplay. Author, Basil King.
Director, J. Stuart Blackton. Length, 6,279
Feet.
CAST AND SYNOPSIS
Charity Mae Marsh
William Pennland Ben Hendricks
Hagar Laska Winter
Jones Earl Schenck
Jones and William Pennland, the latter a soldier,
are rivals for the love of Charity Byffeet. She weds
Pennland, who shortly goes with his regiment to
India. Years pass without a word from Pennland.
Homeward-bound, he falls overboard, is washed
ashore at Portuguese Point and marries an orphan
girl named Hagar. He determines to return to
Charity, is marooned by Hagar on a barren island,
rescued by her later, but dies, just as Charity makes
her appearance. A boy is born to Hagar. Charity
learns of her part in Pennland's death, casts her out,
but relents and saves her from the fury of a mob
about to avenge Pennland's death. Hagar attempts
to drown herself, Charity comes to her aid. Both
are saved by Jones and a former suitor of Hagar's.
Charity marries Jones.
T^HE scenic beauty of this production can
-*- hardly be overestimated, presenting as it
does perfectly enchanting shots of the wild
waves lashing the stern rock-bound coast of
Nova Scotia, as well as some uncommonly
pretty rustic views. The plot isn't particu-
larly convincing, but thanks to the skilled di-
rection of J. Stuart Blackton and clever work
of a competent cast, "Tides of Passion" of-
fers fair entertainment and should meet the
requirements of the average house.
The principal male character is a philan-
dering soldier named William Pennland who
goes with his regiment to India, leaving a
newly-wed wife behind, stays away for years
and devotes all his spare time to chasing
after other ladies. Meanwhile, his spouse,
Charity, waits patiently, while Jones, a faith-
ful suitor, lingers around her with dog-like
fidelity.
Pennland's escapades with different women
in various parts of the globe are shown in
momentary flashes, but there isn't very much
doing in a lively action sense until he finally
starts for home, falls overboard and is
washed ashore at a village not far from that
where he left his injured spouse.
Hagar, an orphan girl of part Portuguese
blood, helps to haul him on land, and, as
might be expected, falls in love with the
light-hearted Pennland, who marries her in
his free, careless way, with total disregard of
the law against bigamy. The story, which up
to this point is merely mildly interesting, be-
gins to hit the high emotional spots when
Pennland informs Hagar of Charity's exist-
ence and his intention to rejoin the latter.
For Hagar, in revenge, manages to maroon
the heart-trifler on a barren rock, where he
nearly starves to death. Remorse drives her
to put off in a small boat during a storm to
his rescue, but he expires soon after she gets
him home and just as Charity makes her
appearance. Hagar goes back with Charity,
a boy is born to her, and a curious conflict
of mingled affection, hate and jealousy takes
place between the two deceived women. Be-
sides the exciting rescue of Pennland by
Hagar, the big situations are those in which
Charity saves the child's mother from an
angry mob, bent on avenging Pennland, and
a vivid climax; where Hagar tries to drown
herself, is halted by Charity and the pair are
dragged from the sea's angry grip by Jones
and a companion. Charity weds Jones, so
the picture ends on a happy note after all.
Mae Marsh, as Charity, and Laska Winter,
as Hagar, give excellent performances, Ben
Hendricks furnishes a clean-cut character
sketch of Pennland and Earl Schenck is a
capable Jones.
You can exploit this as a picture with love
interest and emotional stress dominating the
action, offering numerous thrills and some
wonderful marine views. The players men-
tioned above are worth featuring, with Mae
Marsh played up prominently.
RECOMPENSE
Warner BrotJters Photoplay. Author, Robert
Keable. Director, Harry Beaumont. Length,
7,400 Feet.
CAST AND SYNOPSIS
Julie Gamelyn Marie Prevost
Peter Graham Monte Blue
Dr. Sampson John Roche
Stenhouse George Siegman
Mosheshoe Charles Stevens-
Angelica Virginia Brown Faire
Colonel Donovan William C. Davidson
Mrs. Donovan Katherine Lewis
After serving in France as an army nurse so as
to be near the man she loves, Chaplain Peter Gra-
ham, Julie Gamelyn and her lover again come to-
gether on the South African front. A misunder-
standing causes them to separate when the war
ends. Julie pursues her profession in a Cape Town
hospital. Peter works for Stenhouse, a trader, who
wounds him in a drunken fit of rage. His life is
saved by Julie, Dr. Sampson and Colonel Donovan.
Peter returns to London and opens a mission. Dr.
Sampson and Julie arrive. She is sought in mar-
riage by Sampson, but makes a final appeal to
Peter. Angelica, formerly engaged to Peter, is
brought in ill to the mission. Angelica dies in
child-birth. Peter and Julie are united.
T^HE plot of this picture is adapted from a
sequel to Robert Keable's widely circulated
novel, "Simon Called Peter." It is a stirring
romance of the World War, well photo-
graphed and unusually rich in colorful atmos-
phere, with such splendidly filmed battle
scenes that even a public popularly supposed
to be weary of combat stuff will probably wax
enthusiastic over them. There is much sus-
pense and pathos woven into the tangled
lover affair of hero and heroine Peter and
Julie, which is straightened out somewhat
obviously in order to provide a conventional
happy ending, but the film as a whole is
nevertheless likely to please the great ma-
jority and prove adequate entertainment for
all classes of theatres.
While "Simon Called Peter" owed much of
its fame to the author's insistent stressing of
the sex angle, those who have read the novel
in question and go to view the picturization
of "Recompense" with the idea of getting a
risque thrill are doomed to disappointment.
For the film is clean in every respect, despite
the passionate love relations of the two prin-
cipal characters, and quite eligible for the
family trade
Besides the impressive appeal made by the
views showing the majestic madness of mod-
ern warfare there are several sequences in
South Africa which grip the imagination
vividly Peter's ugly experiences after the
armistice, when he works with the drunken,
lustful trader, Stenhouse, are intensely dra-
matic, and the episode where his life is saved
by Julie and Dr. Sampson in the heart of the
• dense jungle "goes across" with a tremen-
dous punch.
The aftermath, with Peter establishing a
mission in London to which his former
fiancee, Angelica, is brought in dying condi-
tion, having sunk to the level of a woman of
the streets, is not so good. The whole epi-
sode strikes one as forced and artificial, but
as Angelica conveniently dies, leaving the
baby to which she has given birth as a bond
to unite Peter and Julie, it accomplishes the
sunshine finish, desired by many fans.
Monte Blue doesn't impress the spectator
as quite the type for a chaplain, but he works
with great earnestness and vigor and on the
whole gives a satisfactory performance. Dra-
matic honors go to Marie Prevost as heroine
Julie, a role in which her undeniable vivacity
and charm exercse full sway. The support
is smooth and well balanced.
In exploiting this picture care should be
taken to dwell on the fact that it furnishes
a sequel to the widely advertised best-seller
"Simon Called Peter." Tieups with book
stores are in order, and you can tell the fans
that the war stuff in this particular film is
far above the ordinary when it comes to
live atmosphere and thrills. Stress the emo-
tional power of the story and its compelling
love interest. Feature Marie Prevost and
Monte Blue.
May 9, 1925
Page 71
ADVENTURE
Paramount Photoplay. Author, Jack Lon-
don. Director, Victor Fleming. Length,
6,602 feet.
CAST AND SYNOPSIS
David Sheldon Tom Moore
Joan Lackland Pauline Starke
Morgan Wallace Beery
Baft Raymond Hatton
Tudor Walter McGrail
Noah Noa Duke Kahanamoku
Adam .... James Spencer
Googomy Noble Johnson
David Sheldon the owner of a plantation in the
South Seas has been waging a losing battle against
the black water fever. Joan Lackland, a woman
soldier of fortune finds herself at the plantation,
and realizing Sheldon's hopeless condition, nurses
him back to health. Then he falls in love with
her but she is indifferent. Instead of marriage as
"he proposes, she offers to go into partnership with
him and he agrees. She proves her worth as a
business woman when two money lenders arrive to
demand payment of the note they hold against
Sheldon, by outwitting them. In order to be re-
venged, the money-lenders incite the natives to re-
volt and together they attack the house. The
house is set on fire and Joan is captured and taken
aboard the money-lenders' ship. Sheldon arrives in
time to save her. There in promise of happiness
for Joan and She-don in the fadeout.
A DAPTED from Jack London's story
"Adventure" lives up to its title. It is
brimful of action and melodrama from be-
ginning to end. With Tom Moore and Paul-
ine Starke in the leading roles, with the
colorful background of the South Seas and
the virility and vividness that marks all of
Jack London's works, there is no good rea-
son why "Adventure" should not establish
itself as a likely box-office attraction.
There is a strain of comedy running
through the story mostly dispensed by those
two capable character delineators, Wallace
Beery and Raymond Hatton. The scene in
which these two worth'es come to the Shel-
don plantation to exact payment of the note
they hold against the owner is carried off
with a delectable sense of comedy values.
Joan invites them to have a drink and then
cleverly inveigles them into a poker game,
protesting her ignorance of cards in general.
She separates them from all their available
cash, and then under the bracing influence
of strong liquor, they accept an offer to win
back the:r money, their schooner being the
stake. They lose and they stagger out poorer
and less sober men.
The attack of the natives, led by the two
money lenders who have been so neatly
trimmed at cards is vivid and realistic in
the extreme. There is, indeed, scarcely a
dull foot in the entire film; for it moves at
a speedy pace, is rich in atmosphere, and of-
fers a pleasing variety of exciting episodes.
It is true that the story is somewhat ram-
bling in nature and is melodrama of the
veriest kind, but it compels attention and
holds the spectator's interest from start to
finish.
If one were to analyze the story very
carefully, many of the situations would ap-
pear to be illogical enough, but it is all so
entertaining that one does not pause to criti-
cally consider its plausibility with a discern-
ing eye.
The cast is all that could be desired. Tom
Moore as David Sheldon contributes a sin-
cere and convincing portrait, being especially
effective in the sequences depicting the fever-
racked Englishman. Pauline Starke, who re-
sembles Gloria Swanson more and more,
gives a convincing performance of a charac-
ter not any too convincing. Wallace Beery
and Raymond Hatton are well cast and of-
fer sterling characterizations. Duke Kahana-
moku, the Olympic swimmer, is in the cast.
Play up the above-mentioned players to
the fullest extent as they all have a consider-
able following. Mention the fact that Jack
London is the author and arrange a tie up
with your local bookman.
THE RECKLESS SEX
Goldstone Photoplay. Author, Traves Wells.
Director, Alvin J. Neitz. Length, 5,961
Feet.
CAST AND SYNOPSIS
Mary Hamilton Madge Bellamy
Robert Lanning, Jr Johnny Walker
Robert Lanning David Torrence
Mrs Lanning Helen Dunbar
Emanuel Garcia Alec B. Francis
Mrs. Garcia Gladys Brockwell
Lucille Dupre -» Gertrude Astor
Concha Claire MacDowell
juan William Collier, Jr.
Carter Trevor Wyndham Standing
Robert Lanning, owner of an estate on the Mexi-
can border, suspects that gurs are being smuggled
over his land. His son Robert takes a trip to the
scene with the purpose of finding out the truth
about the matter. On leaving the train at his
journey's end he meets Mary Hamilton, a strag-
gler from an Uncle Tom's Cabin show in which
she performed as little Eva. Mary's juvenile dress
makes her appear as a child in Robert's eyes and
she does not undeceive him. The pair get into
a wild medley of adventures in which revolutionists
figure. Finally Robert traces the smuggled arms, is
captured, escapes, and Mexican Rurales arrive and
scatter the conspirators. Robert discovers that Mary
isn't as infantile as she looks and wins her for
his wife.
A CAST of unusual distinction for a state
rights production is presented in "The
Restless Sex." Few independent features
can boast of a list of players so well known
to the fans, an important point when it
comes to reckoning its market value. A
brisk, snappy comedy drama, well directed
and acted, the film should give thorough
satisfaction in the neighborhood and smaller
houses.
Director Alvin J. Neitz has neatly balanced
his serious and comic sequences.
As is the case with a majority of these
border screen tales, there are times when
action is more exciting than convincing. But
whenever the melodramatic splurge threatens
to become violently inconsistent, the director
craftily switches on the straight comedy cur-
rent as a sort of warning not to take the
stuff too much to heart, and a laughing
breeze clears the atmosphere.
These comedy episodes are not only
cleverly interpolated but decidedly funny, one
of the best being that in which the Uncle
Tom's Cabin's company members muster for
an eating foray in the railway station. The
heroine's disguise in a Little Eva costume
wouldn't fool the average person, so far as
concealing her mature physical charms is
concerned, and some critical spectators may
comment harshly on hero Lanning's blind-
ness in this direction. But screen heroes
must be accorded a certain amount of li-
cense in these matters, and if Lanning hadn't
accepted Mary Hamilton as a child, much of
the story's humor would be eliminated.
Both girl and lover run into a whole peck
of trouble soon after Robert goes snooping
around hunting for the smuggled arms, the
hero experiencing the unusual sensation, for
a leading man, of being knocked for a goal
by the leader of the law-breaking gang. His
capture by the smugglers, escape and rescue
by the Mexican Rurales are the sensa-
tional high-lights of the picture, which winds
into a happy climax.
The work of Johnny Walker in the hero
role is extremely good, Madge Bellamy is
cute and appealing as Mary Hamilton, and, as
might be expected with such a group of
prominent players, the support is all that
could be desired. The locations are well
selected and rich in local color. Outdoor
views predominate and these are skillfully
filmed, the camera offering a variety of
pretty long shots and carefully posed close-
ups, with clear lighting effects.
Every number of the cast is worth men-
tioning, with the names of Madge Bellamy,
Johnny Walker, David Torrence, Gladys
Brockwell and Gertrude Astor featured. Play
up the comedy lines, the melodramatic thrills
and romance, but don't try to sell the title,
which has little or no connection with the
story's trend.
THOSE WHO DARE
Creative Production Photoplay. Adapted
From I. W. Irving's Story, "Trapped."
Director, John B. O'Brien, Length, 5,216
Feet.
CAST AND SYNOPSIS
Captain Martin Manning John Bowers
Marjorie Wetherell Marguerite De LaMotte
Serpent Smith Sheldon Lewis
Harry Rollins Edward Burns
Cecillia Thorne Martha Marshall
David Rollins Joseph Dowling
Captain Manning's schooner "The Swallow,"
having been sunk and raised, the superstitious in-
habitants of Mariner's Harbor object to the ship
b?irg moored. Manning overbears their objections
by narrating his story : David Rollins sends his
son to sea on a yacht hoping to cure him of
the drug habit. The attempt fails. First mate
Manning takes Harry with him when they sight
The Swallow, with a drunken crew and helpless
Captain, Thomas Wetherell, whose daughter Mar-
jorie is with him. Here Harry finds his manhood
in aiding Manning to discipline the mutinous crew.
They meet with a variety of wild adventures. Cap-
tain Wetherell is killed, the ship sinks, Marjorie,
Manning and Harry being the sole survivors.
Harry's grateful father has The Swallow raised and
presented to Manning, who weds Marjorie.
WHEREVER tales of romance and grim
adventure are popular "Those Who
Dare" will meet with warm welcome. It is
an unusually fine state-rights production, a
marine melodrama packed with decisive
thrills, lightning action and suspense, the
kind of picture that keeps an audience on
the keen edge of expectancy from start to
finish.
Also, it possesses the happy distinction of
differing altogether from the ordinary run
of films dealing with dangers afloat and
ashore, in that the plot has an entirely
original trend. Director John O'Brien had
excellent material to work with and has
done it full justice. An ancient superstition,
still prevailing in many ports, credits a ship
which has been raised from the depths of old
ocean with bringing bad luck. The schooner
Swallow having passed through such an ex-
perience is banned by the inhabitants of
Mariner's Harbor, until her captain, Mann-
ing, squares himself by narrating his adven-
tures.
Thus the first reel begins and then flashes
back into a series of vividly outlined situa-
tions that vibrate with dynamic action. We
see Manning and Harry Rollins, the rich
man's son whom he is endeavoring to cure
of a drug habit, in conflict with The Swal-
low's mutinous crew, subduing them at first,
then in turn overcome, the drunken men
drawing lots to see who shall have Captain
Wetherell's daughter, Marjorie, Harry re-
gaining his manhood despite the temptation
put in his path by half-breed Serpent Smith,
a medley of battles, escapes from sudden
death by the trio, the poisoning of the girl's
father — -a regular hurricane melodrama which
more than lives up to its suggestively strenu-
ous title.
The storm in which The Swallow sinks
is a wonder of film realism. You seem to
hear the crash with which the ill-fated vessel
strikes the rocks, as the waves thunder over
her and the drink-crazed crew struggle and
fight like drowning rats. Harry, Marjorie
and Manning are the sole survivors and the
latter wed in due course, while the youth's
father has the ship raised and presents it to
his son's preserver.
John Bowers does capital work in the hero
role of Captain Manning, Marguerite De La-
Motte scores heavily as Marjorie, and Ed-
ward Burns is thoroughly satisfactory as the
redeemed drug fiend. The support is
adequate.
Superb photography distinguishes the
whole production, the marine shots, especially
those of the big storm, being very effective.
You can play this up as a sea yarn of
tremendous melodramatic power, with good
heart interest and bully photography. Feature
John Bowers and Marguerite De LaMotte.
Sheldon Lewis, Edward Burns and Joseph
Dowling are also worthy of mention.
Page 72
Exhibitors Trade Review
The <Biq Little Feature
"Thundering Waters"
Sering D. Wilson 700 feet
There are scenics and scenics, but this
one revealing Niagara in its frosty winter
garb is a real classic. Photographed in the
Kelly color process without any artificial
coloring, the shades are so natural and deli-
cate that this offering easily ranks as the
finest example of color photography of its
kind ever witnessed by this reviewer. The
vast expanse of tumbling waters swirling
down into a bed of snowy down and sheeted
ice forms a picture that could never be re-
produced except by the magic hand of the
master, Nature.
The tints in this reel are soft and sub-
dued, but none the less beautiful, and the
effect is restful and soothing to the eye.
The views of the famed Falls furnish a
faithfully realistic impression of this master-
piece of nature. "Thundering Waters" will
be a distinct addition to any program for
it combines beauty with novelty. The titles
by Randolph Bartlett are excellent.
"In a Cottage Garden"
Sering D. Wilson 700 feet
This release shows the rich and varied
splendor of the Kelly color process at its
best. Flowers of wide range and infinite
variety of color are displayed, including dah-
lias, roses, daisies, snapdragons and many
others. The wide scope and faithful repre-
sentation of the process is put to the test
in this reel, for the tints and shadings are so
natural and so varied, from lily white to
flaming red, that it causes the spectator to
gasp in sheer amazement at this marvellous
galaxy of color. Nor is the strain on the
eye experienced, as is usually caused when
color photography is presented. This beau-
tiful and enchanting subject will appeal to
anyone who has an eye for beauty, and will
be a real treat for all nature lovers.
'King Cotton'
Educational 2 reels
This comedy concerns a cotton picker who has
plenty of trouble. He goes in for a swim, and loses
his clothes. He gets an old mammy's outfit hang-
ing on a clothes line, and garbed in this attire is
engaged as a domestic servant.
What with Lloyd Hamilton in the leading
role, the cotton fields of the sunny South
as a background and a number of ludicrous
situations, "King Cotton" is an amusing
comedy with a theme somewhat out of the
ordinary. The film opens in an ancestral
Southern manse with a youngster, the pride
and the hope of his fond parents, raising
all kinds of mischief and deviltry, but his
indulgent mother excuses his hoyden pranks
on the basis that "boys will be boys," and
that some day the impish offspring will be a
cotton king. Years later "the cotton king"
is seen picking cotton in the scorching fields.
From this point on the comedy picks up
speed and increases in laugh-provoking situ-
ations, furnishing all in all good entertain-
ment. Lloyd Hamilton as "the cotton king"
is as funny as ever and the film was ably
directed by Hugh Fay.
"Rock Bottom"
Educational- Cameo 1 reel
Cliff Bowes, Virginia Vance and Ruth
Hiatt are the leading players in this newest
Educational-Cameo comedy, "Rock Bottom."
SHORT SUBJECTS REVIEWED
IN THIS ISSUE
Fast Male, The (F.B.O.)
Film Facts (Red Seal)
Grief in Bagdad (Pathe)
Hair Cartoon (Red Seal)
In a Cottage Garden
(Sering D. Wilson)
King Cotton (Educational)
Looking for Sally (Pathe)
Pathe Review No. 19
Rock Bottom (Educational)
Thundering Waters
(Sering D. Wilson)
It relates the experiences of a mill worker,
and abounds more in hair-raising stunts
than humorous situations. The titles are
strained, it being evident that the title writ-
er tried to make up for a weak theme by
attempting to supply the laughs in the cap-
tions. But his efforts were far from suc-
cessful. Towards the end the film breaks
into the veriest kind of slap-stick, and be-
comes the least bit tiresome. The leading
players do their best with the little oppor-
tunity offered them and the direction of Al-
bert Ray will pass muster. Feature the names
of Cliff Bowes and Virginia Vance, as they
are well known to the followers of screen
comedy.
* * *
"Grief in Bagdad"
Pathe i reel
This is a burlesque on the spectacular
production in which Douglas Fairbanks
scored so decisively, and like most travesties
it is too far-fetched to be genuinely amusing.
However, it has its moments of comedy,
but even these situations are broadly slap-
stick. There is a magic rope in this pic-
ture, too, that does some wondrous things.
The titles are pathetically weak, it being
evident that the title writer made a desper-
ate but futile effort to make up in the cap-
tions what the film lacked in situations. The
cast includes Earl Mohan, Billy Engle, Do-
lores Johnston, Katherine Grant, William
Gillespie and Leo Willis. It was directed
by Ross Lederman.
'Looking for Sally"
Pathe
2 reels
pusei
kofi FEATURE t
FiiS
J^gq^e^nfeld has booked into his Rialto
Theatre, N. Y„ this week '-Ko-Ko Trains
'Em" (Out-of-the-Inkwell) and a "Film
facts" novelty.
Two in one week is not so bad.
A Red Seal novelty subject each week is
a patronage builder.
1600 B'way J^tiffijjKij N- Y> C
Edwin Miles Fadman, Pres.
This centers about a young man who returns from
Europe to meet his childhood sweetheart who is
waiting at the pier. He mistakes someone else for
the girl, and she makes the same error, so they
evade each other but through chance are finally
united in the end.
Charley Chase is a clever comedian and
"Looking for Sally" has its moments of high
hilarity that will cause the most hardened
movie-goer to chuckle in spite of himself.
Charlie, returning from abroad, sees an ugly
girl standing on the pier alongside his par-
ents, and thinking it is the maid of his
boyhood dreams, he eludes the family. A
detective of the correspondence school va-
riety shadows him and is convinced that the
boy is mad. He wanders in the neighbor-
hood of a Mission, and seeing a pretty girl
inside, decides to make her acquaintance.
Going to a second-hand store, he procures a
shabby old suit, and takes a seat in the
mission, where the comely one is addressing
the bums. When the girls calls for someone
to tell the story of his downfall, Charlie
takes the rostrum, and rolls off a wild tale
of how he reached the depths through drink.
He becomes so wild and rambling that the
girl becomes frightened and starts off in her
limousine. After a number of side-splitting
if somewhat ridiculous incidents, he finally
overtakes her to discover that she is his
childhood sweetheart. "Looking for Sally"
is a sure cure for the blues.
"The Fast Male"
F. B. O.
2 reels
This is the fifth of "The Pacemakers,"
by H. C. Witwer, being a story of college
life. It is quite up to the standard set in
the previous releases of the series, and has
to do with a cross-country race. Tom Gran-
ger gives promise of winning the event and
his jealous rival arranges with a pair of
thugs to kidnap him and imprison him in a
deserted shack so that he will be unable to
participate in the race. The plan is shat-
tered, however, as Tom arrives just in time
to take his place with the others. After an
exciting run across country in which the
rival tries to put Tom out of the running, he
manages to win in spite of all.
Much of the humor is supplied by J. Rup-
ert O'Reilly, the janitor of, the college and
his assistant, who, dressed in funny running
suits, also enter the race. This two reeler is
exceptionally entertaining and was directed
with good judgment by Wesley Ruggles, Al-
berta Vaughn is the girl in the case, and
satisfactory support is given by Albert
Cooke and Kit Guard. George O'Hara plays
Tom Granger.
"Hair Cartoon"
Red Seal 300 feet
In issue 00 of the Animated Hair Cartoon
series Cartoonist Marcus of The New York
Times has appropriately selected as a sub-
ject for his magic pen three famous musi-
cians, Mendelsohn, Lizst and Wagner, three
fitting figures for Music Week. At first the
heads are those of unknowns and by dex-
terious manipulation of whiskers the three
composers are finally evolved.
May 9, 1925
Page 73
'Film Facts"
Red Seal
1 reel
An insight into the dancing ability of
foreign Terpsichorean artists is amusingly
demonstrated in this release. The Gilda
Grays and Maurices of India, Africa and
the Geisha girls of Japan go through some
remarkable movements that will be a revela-
tion to even the most blase habitues of the
Broadway clubs and roof gardens, and will
make us feel thankful that after all we are
a civilized people. This is an entertaining
novelty appropriate for the neighborhood
house.
* * *
Pathe Review No. 19
The fourth chapter of "The Origin of
Man" series is the featured subject in the
Pathe Review No. 19. This is an instal-
ment of the Roy Chapman Andrews expedi-
tion into Mongolia and consists of interest-
ing views of "The Sacred City." A cartoon
novelty, "The Making of Man," by Hy
Mayer, and a Pathecolor of the City of
Washington in "Visiting Our Own Ameri-
ca" series, complete the Review.
The color shots of the Capitol are pictur-
esque and colorful, while the views of the
expedition into Mongolia should prove of
interest to most any audience. This release
is quite up to the standard of previous
Pathe issues.
* # *
Dowling Returns
Pat Dowling, demon publicist for the
Christie Film Company, arrived in New
York on the Homeric from England, where
he has been vacationing and incidentally
boosting the merits of Christie Comedies to
the Britishers.
Pat also skipped over to France, Italy,
Holland, Belgium, Germany and way points,
spreading the news that Christie will make
'em bigger, better and funnier — if possible —
during the years to come.
Pat paid his respect to Times Square and
then swung his label-covered baggage
aboard the Century, bound for Los Angeles
and the "finest climate in the world," accord-
ing to Pat.
Mrs. Pat accompanied him on his world
wanderings.
News
Reels
in Brief
International
News No. 36
Jerusalem, Pal-
estine — First
Hebrew Univer-
sity dedicated m
Holy Land.
Lord Balfour
acclaimed on his
arrival as the
man who made
dream of 20 cen-
turies come true.
1. Jewish chil-
dren dance in
Lord Balfour's
honor. 2. The
Chief Rabbi of
Jerusalem opens
the ceremonies
on historic Mt.
Scopus where
2,000 years ago
the legions of
the hosts of
Titus crushed
Judea. 3. Lord
Balfour hails
the new Univer-
sity as a torch
to light the way
for all the world
and open a new
era for the Jew-
ish race.
Paris, France
— Yankee tour-
ists inject "pep"
.into Seine sight-
seeing. Speed's
the password as
Interna t i o n a 1
Newsreel man
accompanies vis-
itors on unique
trip under fa-
mous bridge. 1.
Famous Eiffel
Tower. 2. Ma-
jestic Notre
. Dame.
Washington, D. C. — (Omit St. Louis,
Pittsburgh, Cincinnati and Cleveland) New
baseball season gets President's okay.
With Mrs. Coolidge and most of his Cabinet
the Chief of State sends World's Champions
on their way. 1. Mrs. Coolidge is a real
fan and roots hard for Washington against
fiie Yankees. 2. Bucky Harris presents the
ball to President Coolidge for the "first
throw" — no season can open without this.
3. (Washington only) And then the Sena-
Sol Lesser Presents
' Balto's Race
to NOME"
Fascinating — Vivid — Powerful
The Heroic Dash to Save
Plague-Stricken Nome Reenacted by
Gunnar Kasson
and his immortal dog team headed hy
BALTO
A sensation at its world premiere
at Loew's State, Los Angeles.
"I do not know when I have seen anything
more fascinating"
— Edwin Schallert in
Los Angeles Times
(T~(&cUoc<xtlcrruxJ!. (QctuAj&
Here is a scene from the Pathe comedy,
las Fairbanks' successful picture,
"Grief in Bagdad," a burlesque on Doug-
and an amusing travesty at that.
THE SPICE OF THE PROGRAM"
tors just played those Yankees dizzy —
score 10 to 1.
Washington, D. C. — Stork pays the zoo a
surprising visit. Leaves a flock of wild
babies in widely scattered cages. 1. How
they do cling to Ma Bruin. 2. Look at
these triplets — who'd ever think their
mother was a man-eater. 3. And here's the
stork's prize package — Little Miss Cuteness
herself!
Havre de Grace, Maryland — Earl Sande,
king of jockeys, "comes back" in triumph
after doctors said he'd ride no more. 1.
Sande prepares to ride for the first time
since he was thrown eight months ago and
given up as a hopeless cripple. 2. An ex-
perienced once-over for the mount on which
he is to stage his come-back — Mrs W. IC.
Vanderbilt's Sarazen. 3. Sande's come-
back— riding with all his old skill the fa-
mous jockey takes Sarazen from behind to
a thrilling victory by more than two
lengths — breaking the track record. i.
Crowned King again — and a game guy if
there ever was one. 5. Triumphing in the
Kentucky Derby of 1924 — watch him ride
Zev to victory. 6. High lights in Sande's
career. Winning for America the great
international race between Zev and Papy-
rus.
On the Atlantic, off the Grand Banks — -
Liner Homeric, racing death, reaches scene
cf disaster as ship sinks with crew of 38.
Captain John Roberts who raced the
Homeric through a raging gale in a vain
effort to save the Japanese ship, Raifuku
Maru. 2. The Homeric's men showing how
they lowered the lifeboats — mountainous
seas made it impossible to launch them.
3. The giant liner as she appeared answer-
ing the doomed ship's S.O.S. 4. Rough seas
such as those encountered in the latest
tragedy of the Atlantic. 5. The sinking
of the Raifuku Maru — filmed by a passen-
ger aboard the Homeric as the Japanese
ship went down with its entire crew.
6. Note the men desperately clinging to the
doomed ship — a few moments later and all
had perished.
KINOGRAfflfS No. 5077
Fire Guts Huge Grain Elevators — Chicago
— Two big structures and two million
bushels of oats and corn destroyed in big
blaze. 1. Worst elevator fire in 20 years —
loss is $2,250,000. 2. Half of the big city's
fire apparatus fights to stop spread of
destruction.
Chauncey Depew hale and well at 91
years — New York — Birthday's are an old,
old story for him; he marks this one by
going to his office.
Page 74
Exhibitors Trade Review
Christie Has Big Production
Schedule
With the return of C. H. Christie, gen-
eral manager of the Christie Film Corpora-
tion, it is announced that a larger program of
feature comedies as well as a continuance
of the popular two-reel pictures will be
launched here during the month of April to
continue throughout the year. Mr. Christie
has been in New York arranging schedules
of delivery of forth coming Al Christie
features to Producers Distributing Corpora-
tion, which will release the product ons
through the United States and Canada.
While in the East, a New York office for
the Christie Company distributing depart-
ment was opened at 2 West 45th street, with
Carroll S. Trowbridge as general lepresen-
tative. This office is now taking caie of the
contracts for foreign distribution of "Char-
ley's Aunt," which is being mar-
keted in the foreign lerritory
through Simmonds-Kann Enter-
prises as selling agents. Although
the Christie pictures have always
been sold in every foreign teritory
where American pictures are
shown, it is stated that the pro-
duction of "Charley's Aunt" is
having an exceptionally big sale in
foreign countries where the origi-
nal play was known, and it is ex-
pected to break records for re-
ceipts among all current American
pictures in the foreign field.
In addition to the coming pro-
gram of Al Christie features, the
Christie company will not only re-
main in the two-reel field but will
enlarge its production schedule in
this line of work during the com-
ing year. Mr. Christie stated:
"During the current year's sched-
ule of two-reel comedies two star
series have stood out and broken
records for the number of book-
ings in this country. There are
the Bobby Vernon and the Walter
Hiers comedies, which are pro-
duced by separate units in our stu-
dios and which have been released through
Educational Film Exchanges. Bobby Ver-
non launched his star series following a long
period of success in our own two-reel come-
dies and a rapidly increasing popularity with
audiences. His star series this year has been
the talk of the trade in the East.
"Walter Heirs stepped into a prominent
position in the two-reel field, coming into
it, unlike Vernon, from feature pictures.
He brought to the two-reel comedy market
and already established popularity with
movie fans and filled a niche in this line of
work which is unique and well worth the
move from features to comedies."
Mr. Christie was in conference with of-
ficials of Producers Distributing Corpora-
tion during negotiations which brought the
producing organization of Cecil B. De Mille
to that organization for release and declares
that no move has ever been made in the
industry of such great significance for the
ranks of the Independent producers.
"Three studios will be util zed in Los An-
geles in the making of these pictures. Al
Christie features will continue to be pro-
duced at our original studio in Hollywood.
From six to eight different producing units
will be making features at the Christie -
Hollywood studios on Santa Monica Boule-
vard, and the extensive program from Mr.
De Mille will take up the entire producing
facilities at the Culver City studios form-
erly operated by the late Mr. Ince."
\ igh marks for box-office value everywhere
and it is doubtful whether or not any other
two-reel subject ever attained an equal
amount of prestige in so short a time.
"The Amateur Detective," the final Van
Bibber for the current season, proves a
fitting climax to an unbroken chain of gen-
uine hits and many critics hail it as the very
best polite comedy ever filmed.
According to the plans of Fox Film Cor-
poration the 1925-26 series of these pic-
turizations from Richard Harding Davis
stories will be even improved. The aim will
be to make each succeeding production on
a more elaborate scale and to otherwise
accentuate the exceedingly high class of
these short features.
This decision was reached as a result of
the discovery that these two-reelers were, in
so many cases, proving more of an attrac-
tion for theatres than their main features.
A scene from Wanda Wiley's latest Century comedy, "Get-
ting Trimmed." This comedy marks Miss Wiley's first ap-
pearance on Broadway, being recently shown in the Rialto
Theatre, New York, and accorded great praise
Earle Foxe will continue as the star of
this series, portraying the character of Van
Bibber in a variety of laugh-provoking ad-
ventures in a variety of locales. His artis-
tic treatment of the hilariously humorous
situations into which he is projected in these
exceedingly clever plots has won Mr. Foxe
a real box-office reputation and there is no
doubt of his efforts to spread the spirit of
mirth over the face of the whole earth.
Florence Gilbert, who has ingratiated her-
self so remarkably as the foil for the star,
will continue to interpret the leading femi-
nine roles and she will be given her share
of the opportunities to shine with that luster
known as stellar.
♦ ♦ ♦
"A Girl of a Thousand Faces"
The cutting and titling has just been com-
pleted on "A Girl of a Thousand Faces,"
featuring Virginia Bell, who made a very big
hit in the Greenwich Village Follies with
her Benda masks.
Cranfield & Clarke, Inc., who have ac-
quired the world's rights on this series, which
will be twelve in number, will shortly make
an announcement of their plans.
* * *
College Basketball Game Feature
of Pacemaker No. 6
A college basketball game, developed with
* * *
Best of Van Bibber Comedies
Yet to Come
The popularity of the Van Bibber come-
dies has been brewing by leaps and bounds
Reports from all sections of the wo;'d show
this series of polite fun films is sett'ng new
the colorful collegiate atmosphere and youth
in playful conflict, will be a feature of Epi-
sode No. 6 of F. B. O.'s new H. C. Witwer
series, "The Pacemakers," now being di-
rected at the F. B. O. Studios in Hollywood
by Wesley Ruggles. This marks the second
time in the history of the screen that such
a game has been put into the story and car-
ried out with the realism of a regular col-
leg ate game. The first time was in F. B. O.'s
"The Go-Getters."
A Foreign Contract Comes
to America
Cranfield & Clarke, Inc., announce they
have secured a contract for the making of a
picture in Holland of the famous Flower
Show, an event of every twenty years.
It is hoped to make the picture in about
four reels.
Names of the artists who are to take part
will be announced at a later date.
The production will be under the direc-
tion of Mr. W. F. Clarke, of Cranfield &
Clarke, Inc., who has produced a number of
pictures in England, Africa and Australia,
and is looking forward to making this pic-
ture an outstanding success.
Dr. Riesenfeld, of the Rialto
Theatre, has, at great inconven-
ience to himself, released Mr. Abe
Meyer to assist in making this
picture a success.
Producer, Director and Camera
Man sail for England on the
"Mauretania," and expect to have
the film ready for release about
the middle of July.
It is interesting to note that
Doubleday, Page & Co., the well-
known publishers of Garden City,
are financially interested in this
venture, and through whom a very
good tie-up is being arranged with
the Garden Clubs of America.
In addition, Dr. Van Aken of
the Dutch Chamber of Commerce,
is straining every effort, and has
promised every kind of help in
Holland.
Hawkinson on Coast
With Grantland
Rice "Sportlights"
John Hawkinson starts East
next week from Los Angeles
where he has been for the past
four weeks making new Grantland Rice
"Sportlight" subjects for Pathe release.
For the past three weeks Mr. Hawkinson
has been busily engaged filming interesting
athletic events on the Coast in which some of
the famous Pacific Coast bathing beauties
will appear. Mr. Hawkinson's arrival at
Los Angeles followed a month spent on a
"dude" ranch in Arizona. While in Arizona
Hawkinson obtained considerable footage at
the "Seven Dash" ranch.
This footage has been incorporated into a
"Sportlight" under the title of "The Dude
Rancher" which bids fair to being one of the
best numbers of this interesting series. The
picture illustrates how the average Eastern
tenderfoot likes to have comfort while he is
"roughing it" in the "great open spaces."
Broncho breaking of wild horses and mules
forms one of the thrilling highlights of "The
Dude Rancher."
* * *
Two Comedy Units Leave
Hal Roach Studios
There are two less comedy units working
on the Hal Roach lot this week on Pathe
comedies with the' leaving of the Charley
Chase and Clyde Cook units for outside lo-
cations.
The Charley Chase Company with thirty-
five people has left for San Diego for boat
and harbor scenes of the current Chase
vehicle, directed by Leo McCarey. The
players will make scenes on b&ard the Emma
Alexander in San Diego and Los Angeles
harbor.
The Clyde Cook unit, making the first of
Cook's Hal Roach starring comedies, has
gone to Camp Hearn, near San Diego, to
obtain backgrounds for the cavalry station
scenes in the story.
May 9, 1925
Page 7
Production Chart
of Short Subjects
PATHE
Title
Accidental Accidents
Hot Heels
All Night Long
The Girl and the Gangster..
Midnight Marauders
She Knew Her Man
Fast Company
Love's Sweet Piffle
Gridiron Glory
Unmasked
Good Old Circus Days
All Wet
Are Blonde Men Bashful ..
Out of the Storm
Ten Scars Make a Man — 8
Deaf, Dumb and Daffy..
The Cannon Ball Express. .
Champions
Lumber Jacks
Ten Scars Make a Man — 9
The Poor Fish
She's In Again
Meet the Missus
Feet of Mud
Kindly Fruits of the Earth.
Ten Scars Make a Man — 10
Noah's Athletic Club
The Mysterious Mystery . . .
Off His Trolley
Nature's Rouge
Meat, from Hoof to Market
Galloping Hoofs, No. 1....
The Royal Razz
Mysteries of Old Chinatown
Just i Good Guy
America's Granary
Pathe Review 51
Galloping Hoofs No. 2....
Down on the Farm
The Rubber-Neck
Bull and Sand
The Invaders
Pathe Review 52
Galloping Hoofs No. 3 ...
The Rat's Knuckles
On the Ice
The Sea Squawk
Galloping Hoofs No. 4 ...
One Game Pup
The Big Town
The Plumber
Rough and Tumbling
Pathe Review No. 2
Galloping Hoofs No. 5 ....
Hello Baby
African Huntsman
The Wild Goose Chaser ...
Pathe Review No. 3
Galloping Hoofs No. 6 .
Hold That Thought
Laugh That Off
Honeymoon Hardships ....
Brains and Brawn
Pathe Review No. 4
Galloping Hoofs No. 7 ....
Fighting Fluid
Biting the Dust
Boobs in the Wood
Pathe Review No. 5
Galloping Hoofs No. 8 ...
A Transatlantic Flight ....
Circus Fever
The Beloved Bozo
By Hook or Crook
Pathe Review No. 6
Galloping Hoofs No. 9 ....
The Family Entrance
Bigger and Better Jails ...
Change the Needle
Pathe Review No. 7
Galloping Hoofs No. 10 . .
Fisherman's Luck
The Fox Hunt
Water Wagons
Sportlight
Pathe Review No. 8
Idaho! Chapter 1
Plain and Fancy Girls ....
His Marriage Wow
A Raspberry Romance ....
The Hunted Honeymoon . .
Clean Up Week
Idaho! Chapter 2
In Dutch
Bashful Jim
Dog Days
Neptune's Nieces
Idaho ! Chapter 4
The Pieman
Excuse My Glove
Giddap
Traps and Trouble
Zowie
Idaho! Chapter 3
Released
Nov. 9
Subject Length
Charlie Chase 1000. .
Roach Stars 2000 Nov
Harry Langdon 2000 Nov. 9
Detective Series 2000 Nov. 9
10 Scars Make a Man No. 6. 2000 Nov. 16
yEsop Fable Nov. 16
Our Gang 2000 Nov. 16
Sennett Comedy 2000 Nov. 16
Sportlight 1000 Nov. 16
10 Scars Make a Man No. 7. 2000 Nov. 23
/Esop Fable 1000 Nov. 23
Charley Chase 1000 Nov. 23
Arthur Strong 2000 Nov. 23
Detective Series 2000 Nov 23
C. W.. Patton.
Roach Studios 2 reels
Mack Sennett 2 reels.
Grantland Rice (Sportlight) lreel..
Fables Pic. Inc. (Cartoon). 1 reel..
C. W. Patton 2 reels.
Roach Studios 1 reel..
Fables Pic. Inc. (Cartoon). 1 reel..
Roach Studios 2 reels.
Mack Sennett 2 reels.
Educational 1 reel. .
C. W. Patton 2 reels.
Fables Pic. Inc. (Cartoon). lreel..
Roach Studios 2 reels.
Mack Sennett 2 reels.
Grantland Rice (Sportlight) lreel..
Educational 1 reel. .
Malcolm Strauss 2 reels.
Roach Studios
Fables Pic. Inc. (Cartoon)
2 reels. . .Nov. 30
1 reel. .
1 reel. .
Roach Studios 2 reels.
Educational 1 reel. .
Educational 1 reel. .
Malcolm Strauss 2 reels.
Fables Pic. Inc. (Cartoon), lreel..
Roach Studios 2 reels.
Mack Sennett 2 reels.
Grantland Rice (Sportlight) lreel..
Educational 1 reel. .
Malcolm Strauss 2 reels.
Roach Studios lreel..
Fables Pic. Inc. (Cartoon). lreel..
Mack Sennett 2 reels.
Malcolm Strauss 2 reels. . .Jan. U
Cartoon (Terry) 1000 Jan. 11
Our Gang (Roach) 2000 Jan. 11
Mack Sennett 2 reels. . .Jan. 11
Grantland Rice (Sport) ... 1000 Jan. 11
Educational 1000 Jan. 11
Serial 2000 Jan. 18
Hal Roach 1000 Jan. 18
Cartoon (Terry) 1000 Jan. 18
Ser.nett-Turpin 2000 Jan. 18
Educational 1000 Jan. \t
.Nov. 30
.Nov. 30
.Nov. 30
.Nov. 30
.Dec. 7
.Dec. 7
.Dec. 7
.Dec. 7
. Dec. 7
.Dec. 13
.Dec. 14
.Dec. 14
.Dec. 14
.Dec. 14
.Dec. 14
.Dec. 14
.Dec. 21
.Dec. 21
.Dec. 21
.Dec. 21
.Dec. 21
.Dec. 21
.Dec. 28
. Dec. 28
.Dec. 28
. Dec. 28
.Dec. 28
.Dec. 28
.Jan. 4
.Jan. 4
.Jan. 4
Jan. 4
Serial 2000.
.Jan. 18
Cartoon (Terry) 1000 Jan. 18
The Spats 2000 Jan. 18
Mack Sennett 2000 Jan. 18
Grantland Rice (Sport) ... 1000 Jan. 18
Educational 1000 Jan. 18
Serial 2000 Feb. 1
Hal Roach 1000 Feb. 1
Cartoon (Terry) 1000 Feb. 1
Sennett 2000 Feb. 1
Educational 1000 Feb. 1
Serial 2000 Feb. 8
Cartoon (Terry) 1000 Feb. 8
Our Gang 2000 Feb. 8
Mack Sennett 2000 Feb. 8
Grantland Rice (Sport) .. 1000 Feb. 8
Educational 1000 Feb. 8
Serial 2000 Feb. 15
Roach Studios 1000 Feb. 15
Cartoon 1000 Feb. 15
Roach Studios 2000 Feb. 15
Educational 1000 Feb. 15
Serial 2000 Feb. 22
Cartoon (Terry) 1000 Feb. 22
The Spats 2000 Feb. 22
Mack Sennett 2000 Feb. 22
Grantland Rice 1000 Feb. 22
Educational 1000 Feb. 22
Drama 2 reels... Mar. 1
Comedy 1000 Mar. 1
Comedy 2000 Mar. 1
Comedy 2000 Mar. 1
Comedy 2000 Mar. 1
Aesop Cartoon 300 Mar. 1
Drama 2000 Mar. 8
Fables Cartoon 300 Mar. 8
Comedy 2000 Mar. 8
"Our Gang" Comedy 2000 Mar. 8
Sportlight 1000 Mar. 8
Drama 2000 Mar.22
Cartoon 300 Mar.22
Comedy 2000 Mar.22
Comedy 2000 Mar.22
Sportlight 1000 Mar.22
Stereoscopik 1000 Mar.22
Drama 2000 Mar.15
Titlt Subject Length Rett and
Should Husbands Be Comedy 1000 Mar.15
The Jungle Bike Riders . . Cartoon 300 Mar.15
Hard-Boiled Comedy 2000 Mar.15
Idaho I Chapter 5 Drama 2000 Mar.29
Is Marriage the Bunk? ... Comedy 1000 Mar.29
At the Zoo Cartoon 300 Mar.29
A Sailor Papa Comedy 2000 Mar.29
Plain Clothes Comedy 2000 Mar.29
Idaho! Chapter 6 Drama 2000 Apr. 5
The Love Bug Comedy 2000 Apr. 5
Housing Shortage Cartoon Apr. 5
Breaking the Ice Comedy. 2000 Apr. 5
Action! Sportlight 1000 Apr. 5
Idaho! Chapter 7 Drama 2000 Apr. 12
Are Husbands Human Comedy 1000 Apr.12
S-O-S Cartoon 1000 Apr.12
Bad Boy Comedy 2000 Apr.12
The Marriage Cir;us Comedy 2000 Apr.12
Idaho! Chapter 8 Drama 2000 Apr. 19
Adventures of Adenoid ... Cartoon 1000 Apr. 19
Black Hand Blues Comedy 2000 Apr. 19
The Lion's Whiskers Comedy 2000 Aor.19
Beauty Spots Sportlight 1000 Apr. 19
Idaho! Chapter 9 Drama 2000 Apr. 26
De?o Sniff A-:sop Cartoon 1010 Apr.26
Remember When? Comedy 2000 Apr.26
Whose Baby Are You? Comedy 2000 Aor.26
Idaho! Chapter 10 Drama 2000 May 3
Permanent Waves Cartoon 1000 May 3
Shoctin' Injuns Comedy,. 20(10 May 3
He Who Gets Smacked ... Comedy 2000 May 3
Sporting Judgment Soortlight 2000 May 3
Sunken Silver, No. 1 .... nrama 2000 May 10
Darkest Africa Cartoon 100° May 10
Looking for Sally Comedy 2000 May 10
Title
Wolves of the North
The Riddle Rider
The Smoke Signal
Omar Khayam
Wolves of North (Chap. 9) .
Don't Fall
The Double X
Paul Revere
A Family Row
The Border Raid
Horse Play
The Riddle Rider
Harem Follies
The Honor of Proge
Ponce de Leon
The Way of the West
The Riddle Rider
Alone at Last
The Riddle Rider
Broadway Beauties
Shootin' Straight
Under a Spell
The Riddle Rider
Looking Down
The Hidden Badge
Rembrandt
The Riddle Rider
The Aggravating Kid
The Whip Hand
Her Daily Dozen
A Pistol Point Proposal . .
Sir Walter Raleigh
The Riddle Rider No. 10 . .
Taming the East
Seeing Red
The Lost Chord
The Riddle Rider No. 11 ..
Nobody's Sweetheart
Tempest Cody's Man Hunt
Nero
The Riddle Rider No. 12 ..
My Baby Doll
The Loser Wins
The Girl Problem
The Riddle Rider No. 13 ..
Dangerous Peach
Both Barrels
The Olympic Games
The Riddle Rider No. 14 ..
Sailing Along
The Fighting Terror
Papa's Pet
The Riddle Rider No. 15 ..
Don't Worry
The Cowpuncher's Comeback
The Fighting Ranger No. 1
Black Gold Bricks
The Fighting Ranger No. 2
Powdered Chickens
Storm King
Smoked Out
The Fighting Ranger No. 3
Raisin* Cain
The Shadow of Suspicion . .
Tenting Out
Clear the Way
Loaded Dice
The Great Circus MysteiT
Sleeping Sickness
Puzzled by Crosswords ....
The Valley of Rogues ....
The Great Circus Mystery. .
Almost A Husband
The Rim of the Desert ....
Here's Your Hat
Great C:rcus Mystery No. 9
Itching for Revenge
One Glorious Scrap
The Fighting Ranger
Great Circus Mystery No. 10
Queen of Aces
UNIVERSAL
Subject Length Released
Wm. Duncan (Serial) 1000 Nov. 24
Desmond Sedgwick 2000 Nov. 24
Magda Lane 2000 Nov. 24
Histerical History 2000 Nov. 29
Wm. Duncan 2000 Nov. 17
Buddy Messenger 2000 Nov. 17
Billy Sullivan 2000 Nov. 19
'-listerical History Nov. 22
Buddy Messenger 2000 Dec. 1
Dola Todd & Edmund Cobb. 2000 Dec. 3
Bert Roach 2000 Bee. 6
Chapter 3 1 reel Dec. 8
Al Alt 2000 Dec. 7
Leo Maloney 2 reels. . .Dec. 10
2 reels. . .Dec. 13
Billy Sullivan 1 reel Dec. 28
Desmond Sedgwick 2 reels. . .Dec. 28
Arthur Lake lreel Dec. 21
Chapter 5 2 reels. . .Dec. 21
Century 2 reels. . .Dec. 23
Harry Carey 2 reels. . .Dec. 27
Comedy 1 reel. .. .Jan. 4
Chapter 7 2 reels. . .Jan. 5
Century 2 reels. . .Jan. 7
Pete Morrison 2 reels. . .Jsn. 10
Hysterical History 1 reel Jan. 12
Chapter 8 2 reels. . .Jan. 12
Century 2 reels. . .Jan. 14
Buddy Sullivan 2 reels. . .Jan. 17
Century Comedy 2000 Jan. 21
Eddie Polo 2000 Jan. 24
Hysterical History 1000 Jan. 25
Serial 2000 Jan. 26
Century Comedy 2000 Jan. 28
Drama 2000 Jan. 30
Comedy 1000.
Serial 2000.
Century Comedy 2000.
Drama 2000.
Hysterical History 2000.
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
Serial 2000 Feb.
Century Comedy 2000 Feb.
Drama 2000 Feb.
Arthur Lake 1000 Feb.
Serial 2000 Feb.
Century 2000 Feb.
Drama 1000 Feb.
Hysterical History 2000 Feb.
Serial 2000 Feb.
Century 2000 Feb.
Feature 2000 Feb.
Bull's Eye Comedy 1 reel.... Mar.
Serial 2000 Mar.
Century 2000 Mar.
1
2
4
7
9
9
11
14
16
16
18
21
23
23
25
28
2
2
4
7
2
8
9
11
14
15
16
18
21
Western 2000 Mar,
Serial 2000 Mar.
Bull's Eye Comedy 1000 Mar.
Serial 2000 Mar.
Century 2000 Mar.
Western 2000 Mar.
Bull's Eye Comedy 1000 Mar.
Serial 2000 Mar.
Century 2000 Mar.
Western 2000 Mar.
Universal 1000 Mar.22
Century 2000 Mar.25
Universal 2000 Mar.28
Universal Serial 2000 Mar.29
Universal Serial 2000 Mar.30
Century 2000 Apr. 1
A Mustang Picture 2O00 Apr. 4
Serial 2000 Apr.26
Century 2000 Apr.29
Western 2000 Aor.29
Bull's Eye Comedy 1000 May 4
Serial 2000 May 4
Century 2000 May 5
Mustang Western 2000 May 9
Western 2000 May 11
Serial 2000 May 11
Century 2000 May 13
Page 76
Exhibitors Trade Review
Production Chart of Short Subjects — Continued
UNIVERSAL— Continued
Tiil* Subject Length Released
Roaring Waters Mustang Western 2000 May 16
Nobody Wins Bull's Eye Comedy 1000 May 18
Fighting Ranger No. 2.... Adventure Picture 2000 May 18
Love Sick Century Comedy 2000 May 20
The Close Call Mustang Picture 2000 May 23
EDUCATIONAL
The Sawmill Four
Why Hurry
Go Easy
Poor Butterfly
High Gear
Kiu Speed
Earth's Oddities
Empty Heads
Crushed
The Artists' Model
Easy Pickin'
Goat Getters
Cut Loose
Motor Mad
Lovemania
Hodge Podge
What a Night
Fat Chance
The Artists' Model
Easy Pickin'
Goat Getters
Cut Loose '
Motor Mad
Lovemania
Hodge Podge
Watch You Pep
The Artist's Model
Easy Pickin's
Goat Getters
Cut Loose
Motor Mad
Lovemania
Hodge-Pod;»e
French Pastry
Have Mercy
Low Tide
Broadcasting
Step Fast
The Mad Rush
Good Spirits
Topsy Turvy Travel . . .
Welcome Danger
Our Six-Legged Friends ..
Great Guns
Judge's Crossword Puzzle .
Two Cats and a Bird
Half a Hero
Judge's Crossword Puzzle .
High Hopes
Heilo Hollywood
The Voice of Nightingale
Judge's Crossword Puzzle
Love Goofy
Movie Morsels
Judge's Crossword Puzzle .
Merrymakers
Rarin' Romeo
Judge's Crossword Puzzle
The Mellow Quartette ....
Red Pepper
Judge's Crossword Puzzle..
Inside Out
The Iron Mule
In the SDi'der's Grip
Judge's Crossword Puzzle..
Brass Buttons
Judge's Crossword Puzzle. .
L. H. Howe's Hodge-Podge
Ship Shape
Night Hawks
Why Hesitate
Judge's Crossword Puzzle. .
Monkev Business
King Cotton ,
Dragon Alley
Judge's Crossword Puzzle .
Ro~k B"»tom
Onlv a Country Lass
Fares Please
Tender F^et ,
Judge's Crossword Puzzle
' T'tdtre'c Crossword Puzzle..
Wild Waves
Hello Goodhv
T\vo Poor Fish
S»t T.-oF*
Judge's Crossword Puzzle.
Cartoon 1 reel. . .
Christie 2 reels. .
Cameo 1 reel . . .
Mermaid 2 reels. .
Bobby Vernon 2 reels. .
Lair< Semon 2 reels..
Lyman Howe 1 reel...
Cameo 1 reel. . .
Hamilton 2 reels. .
Cartoon 1 reel. . .
Christie 2 reels. .
Juvenile 2 reels. .
Cameo 1 reel . . .
Mermaid 2 reels. .
Tuxedo 2 reels. .
Lyman Howe 1 reel...
Mermaid 2 reels.
Walter Hiers 2 reels..
Cartoon . 1 reel . . .
Christie 2 reels. .
J uvenile 2 reels. .
Cameo . . . . 1 reel. . .
Mermaid 2 reels. .
Tuxedo , 2 reels. .
Lyman Howe 1 reel..
Cameo Comedy 1 reel...
Earl Hurd Cartoon Comedy 1 reel...
Cnristie Comedy 2 reels. .
Juvenile Comedy 2 reels. .
Cameo Comedy 1 reel...
Mermaid Comedy 2 reels. .
Tuxedo Comedy 2 reels. .
Lyman H. Howe's 1 reel...
Bobby Vernon Comedy .... 2 reels
Cameo Comedy i reel .
Mermaid Comedy 2 reels
Earl Hurd Cartoon Comedy 1 reel .
Christie Comedy 2 reels
Cameo Comedy 1 reel .
Walter Hiers Comedy ... 2 reels
I.. H. Howe's Hodge-Podge 1 reel
Cameo Comedy l reel..
Secrets of Life 1 reel..
Bobby Vernon Comedy .... 2 reel..
Novelty 1 reel..
E. Hurd Cartoon Comedies 1 reel..
Hamilton Comedy 2 reels.
* • " 1 reel . .
Cameo Comedy 1 reel . .
Mermaid Comedy 2 reels.
Fables in Color 1 reel..
N"v»'ty 1 reel. .
Christie Comedv . 2 reels.
L. H. Howe's Hodge-Podge 1 reel..
I>'-V*'t" 1 reei. _
Cameo Comedv 1 reel..
Walter Hiers Comedy 2 reels.
Nove't" i reel. .
Earl Hurd Cartoon Come. . 1 reel.
Mermaid Comedy 2 reels
Nove'tv 1 reel.
Cameo Comedy i reel.
Tuxedo Comedy 2 reels
Fables in Color i reel
Novoltv i reel!
Bobhv Vernon Comedy .... 2 reds
Novelty ) reel.
1 reel . .
Cameo Comedv J reel
M»rmaid Comedy 2 re»'s
Chrictte Comedy 2 re»1s
Novel tv , „,ei
E"rl Hurrl Cartoon Comedy < non
Mami'fnn Comedy . . ?inn
Juvenile Comedy 2000.,
Noveltv tnno
Cimofi Comedv mno..'t
F9bl»s in C^'or 1 OOO .
Mermaid C"ma^v ?OO0
W/aifpf Hi^rs Comedy .... ?noo.
Nove'tv mno
, I.. H Howe's Hodpe-Podee 1000. . .
Novel tv 1 ooo
Cameo Comedv 1 0OO _
Mermaid Comedy ?ono _
F. H<ird Cannon Comedies tnno. . .
Christie Comedv ?ooo. _
moo.'. \
.Nov. 2
.Nov. 2
.Nov. 9
.Nov. 9
.Nov. 9
.Nov. 16
.Nov. 16
.Nov. 23
.Nov.23
.Dec. 7
.Dec. 7
.Dec. 14
.Dec.21
.Dec. 21
.Dec.28
. .Nov. 30
.Nov. 30
.Dec. 7
Dec. 7
Dec. 14
.Dec. 21
.Dec. 21
Dec. 28
,'6tC."l"
.Dec 7
.Dec. 7
.Dec. 14
.Dec. 21
.Dec. 21
.Dec. 28
.Dec. 28
..Jan. 4
. .Jan. 4
11
1 1
18
Jan. 18
,Jan. 25
.Jan. 25
Mar. .1
Mar. 1
...I
, . Mar.
. .Mar.
. . Mar.
.Mar. 8
. . Mar. 8
. .Mar. 15
. .Mar. 1 5
. .Mar.l1:
. .Mar.15
. .Mar.22
. . Mar.?2
. .Mar.?'
. . Mar.'O
. .Mar.2Q
. . Mar.29
. . . Anr. 5
. . Anr. 5
. . Apr. 5
. . Anr.12
. . Anr.12
. . Apr.12
. .Anr.12
. . Anr.'Q
, . . Anr:19
.A"f.io
. . . Anr.'R
. .Anr ?«
. . . Ar>r 9fi
. . Anr.2R
. Ml
. Mav 31
F. B. O.
Buttinsky Jimmy Aubrey 2000 Jan. 1
Fishy Tale Jimmy Aubrey 2000 Feb. 1
Pretty Soft Jimmy Aubrey 2000 Sept. 1
Cave Inn Sheik Jimmy Aubrey 2000 Sept. 15
King Dumb Jimmy Aubrey 2000 Oct. 1
Polly Voo Jimmy Aubrey 2000 Oct. 15
Cave Man Col. Heeza Liar 2000 Aug. 1
Throwin' the Bull Col. Heeza Liar 2000 Sept. 1
The I.vin' Tamer Col. Heeza Liar 2000 Nov. 1
Mandarin Mixup Stan Laurel 2000 Sept. I
Detained Stan Laurel 2000 Oct. 1
Magic Lamp
Dinky Doodle 2000 Sept. 15
Title
Newspaper run
raster hosier . . • •
Never Say Never
Fire When Ready
A Miss in the Dark
The Going of Cumming ...
Untamed
Switching Hour
His hitler Half
Stretching the Truth
Sweet Papa
Unreal News Reel No. 4..
Dancing Girls of India ...
The Fight ._
Screen Almanac No. 35 ...
Giant Killer
Monsieur Don't Care
Pied Piper
Screen Almanac No. 6 ...
Hebie Jeebie
West of Hot Dog
Red Riding Hood
Screen Almanac No. 7 ....
Hypnotized
Somewhere In Wrong ....
The Captain's Kid
Screen Almanac No. 8 ....
Oh What a Flirt!
Twins
Dinky Doodle & Cinderella.
Welcome Granger
He Who Gets Rapped
Merton of the Goofies ....
The Great Decide
The Fast Male
The Covered Flagons
or Hooch Mon !
Madam Sans Gin
Aoril's Fool
Oscar's Wild
Subject Length Released
Weekly 2000 Aug. 30
Telephone-Girl 2 reels. . .Aug. 3
Telephone-Girl 2 reels. . .Aug. 3
3o-Getters 2 reels. . .Nov. 9
Go-Getters 2 reels. . .Nov. 23
Go-Getters 2 reels. . .Dec. 7
Go-Getters 2 reels. . .Dec. 21
Fighting Blood No. 12 .... 2 reels. . .Jan. 6
Al St. John Sept. 14
Sunshine Comedy 2000 Aug. 24
Imperial Comedy Aug. 17
Sunshine Comedy 2000 Sept. 7
1000 Aug. 31
Van Bibber series 2000 Aug. 24
Movie Aristocrats 1000 Oct.15
Dinky Doodle 1000 Oct.15
Stan Laurel Comedy 2000 Dec. 1
Dinky Doodle 1000 Dec. 1
Broadway Beauties 1000 Dec. 10
Aubrey Comedy 2000 Dec. 15
Stan Laurel Comedy 2000 Dec. 30
Dinky Doodle 1000 Jen. 4
Studio Secrets 1000 Jan. 10
Aubrey Comedy 2000 Jan. 15
Stan Laurel Comedy 2000 Jan.30
Dinky Doodle 1000 Feb. 1
Hollywood's Close-Uos ...1000 Feb. 10
Aubrey Comedy 2000 Feb. 15
Stan Laurel Comedy 2000 Feb. 28
Cartoon 1000 Mar. 1
Comedy Mar. 1
Peacemakers 2O00 Mar.15
Peacemakers 2000 Mar.29
Peacemakers 2000 Apr.12
Peacemakers 2000 Apr.26
Peacemakers 2000 May 10
Peacemakers 2000 May 24
Peacemakers ....i 2000 June 7
Peacemakers 2000 June29
FOX
. .Dec. 8
. .Dec. 8
Paul Jones. Jr Van Bibber Comedy 2000 Nov. 9
Rambles of a Rainbow .... Educational Sept. 28
The Hunt Van Bibber Comedy 2000 Sept. 14
Finger Lakes Educational 1 reel . . . .Nov.22
The Race Van Bibber 1 reel
Rock Bound Brittany Educational 1 reel
Salt of the Ear. h Educational 1 reel.
The Burglar Van Bibber 1 reel.
Stolen Sweeties Monkey 2000
Nickle Plated West Sunshine Comedies 2000 Nov. 2
A Movie Mad Maid Sunshine Comedies 20O0 Nov. 30
The Masked Marvel Sunshine Comedies 2000 Nov. 16
The Milk Bandits Sunshine Comedies 2000 Dec. 14
Dangerous Curves Sunshine Comedies 2000 Dec.28
Nobody Works But Father.. Sunshine Comedies 2000 Jan. 25
The Mysterious Stranger... Sunshine Comedies 2000 Feb. 8
Head Over Heels Sunshine Comedies 2000 Feb.22
Roaring Lions at Home ... Imperial Comedies 2000 Nov.23
Up on the Farm Imperial Comedies 2000 Dec. 7
The Sleepwalker Imperial Comedies 2000 Jan. 4
Blue Blood Imperial Comedies 2000 Feb. 1
Tons of Trouble Imperial Comedies 2000 Feb. 15
Crief in Bardad Monkey Comedies 2000 Jan. 11
So This Is Art Monkev Comedies 2000 Feb. 8
Tl-o Guest of Honor Van Bibber Series 2000 Jan. 18
A Spanish Romeo Van Bibber Series 2000 Feb. 15
H 11 Roaring Range Fox Varieties 1000 Jan. 4
The Violin Stieaks Fox Varieties 1000 Feb. 1
Corsica, the Beautiful . ... Fox Varieties 1000 Jan. 18
Mv I adv's Perfume Fox Varieties 1000 Feb. 15
The Perfect View Fox Varieties 1000 Mar.i5
Fox Varieties 1000 Mar.?9
Fox Varieties 1000 Apr. 15
From Mars to Munich . . .
Where the Waters Divide
ARROW
The Dumbwaiter Bobby Dunn 2000 Aug. 15
The Hypnotist Tom and Jerry Cartoon.... 1000
The Wrong Groom Eddie Lyons 2000 Aug. 1
That's That Billy West Aug. 15
Don't Slip Billy West s Sept. 1
Her Other Husband Eddie Lyons 2000 Sept. 1
Oavs of '49 2000
Desert Hawk Oct. 25
Riders of the Plains 2000 Oct. 1
PRODUCERS DISTRIBUTING
The Pill Pounder Comedy 1902
So This Is Hamlet Comedy 1605
Helpful Hogan Comedy 1816
Fiddling Fool Comedy 1891
Pat's Patent Comedy 1573
Fearless Flannigan Comedy 1808
Life of Reilly •• Comedy 1635
Movie Chats Comedy
Fun from the Press Comedy 1000 Dec
The Goose - Rod and Gun 2 reels
The Quail Rod and Gun 2 reels
Salmon Fishing Rod and Gun 2 reels .
The Duck Pod and Gun 2 reels .....
The Turkey Kod and Gun 2 reels
Aug. 15
Nov. 15
10
LFE-BRADFORD CORPORATION
Australia's Wild Northwest 2 reels. . .Nov. 15
Mnt.iQe of David
Series 6 Lightning Comedies Comedy 1000
Series 12 Cartoons in color 1 reel. .. .Dec. 15
May 9, 1925 Page 77
Production Chart of Short Subjects— Continued
RED SEAL PICTURES CORP.
Title Subject Length Released
Good Bye My Lady-Love Dec.27
Come Take A Trip in My Airship Jan. 15
Old Folks at Home (Swanee River) Feb. 1
Has Any Body Here Seen Kelly Mar. 1
I Love a Lassie Mar. 20
League of Nations (Out-of-the-Inkwell) Oct. 15
The Cure (Out-of-the-lnkwell) Nov. 15
The Storm (Out-of-the-Inkwell) Dec.20
Ko-Ko in Toyland (Out-of-the-Inkwell) Jan.20
Ko-Ko the Barber (Out-of-the-Inkwell) Feb.25
Big Chief Ko-Ko (Out-of-the-Inkwell) Mar.20
Ko-Ko Trains Animals .... (Out-of-the-Inkwell) Apr.20
Marvels of Motion (Issue A) (Slow Motion Novelty) Nov. 1
(Slow Motion Novelty")" Jan. 17
(Slow Motion Novelty) Mar. 1
(Slow Motion Novelty) Mar.25
(Slow Motion Novell) Apr.15
(Novelty) Sept. I
(Novelty) Sept.I5
(Novelty) Oct.15
(Novelty) Nov.22
(Novelty)1 Dec.27
(Novelty) Jan.20
(Novelty) Feb. 15
Do Your Remember (Novelty) Mar. 1
A Day With the Gypsies .. (Novelty) Mar.25
Stratford-on-Avon (Novelty) Apr.I5
Song Car-Tunes (AA) ... (Animated Song Novelty) Dec. I
Song Car-Tunes (AR) ... (Animated Song Novelty) Dec.27
Song Car-Tunes (AC) ... (Animated Song Novelty) Ian. 15
Song Car-Tunes f A I ) ... (Animated Song Novelty) Feb. 1
Song Car-Tunes (A2) ... (Animated Song Noveltv) Mar. 1
Song Car-Tunes (A3) ... (Animated Song Novelty) Mar.20
Film Facts (Issue A) .... (Magazine) T Oct.15
Fi'm Facts (Issue FO .... (Magazine) Nov. 20
Film Facts Cssue C) .... (Magazine) Dec.25
Film Facts (Issue D) .... (Magazine) F»h. 1
Film Facts (Issue E) .... (Magazine) Mar. I
Film Facts (Issue F) .... ( Ma "azitie) Anr. 1
Thaddeus and Ar'ine (A Rurl^sgnp Noveltv) Jan. 2
Through Three Reigns . . . (Two Re°l Novelty Spe.) .
Rill Character Stndv (? P«»!0
Einstein Theory of Relativity (Novelty Spe.) (2 Reels)
Marvels of Motion (Issue B)
Marvels of Motion (Issue C)
Marvels of Motion (Issue D)
Marvels of Motion (Issue E)
Animated Hair Cartoons . .
'{ Matches Struck
Peeps Into Puzzleland ....
Should a Husband Tell ...
The Zoo's Who's Who
Up the River With Molly .
The Magic Hour
SERING D. WILSON
Tide
The Goldfish's Pajamas ...
In a Cottage Garden
The World in Color
Thundering v/aters
A Floral Feast
Divertisement
Wonder Book
Wonder Book
Wonder Book
Nero's Jazz Band
Why Sitting Bull Stood Up
Columbus Discovers Whirm
Balboa Discovers Hollywood
Rip Without a Wink
The James Boys' Sister . . .
Napoleon Not So Great . . .
Cleopatra, Her Easy Mark
Teaser Island
Crusoe Returns on Friday..
Sir Walt and Lizzie
Kidding Captain Kidd
Honeymoon Heaven
Love's Tragedy
A Ripe Melodrama
The Flying Elephant
An Ice Boy
Subject
Kid Noah Comedies
Color Shots
Color Shots
Color Shots
Color Shots
Length
1000 . .
1000 . .
1000 . .
1000
1000
Color Shots 1000
Volume 1
Volume 2
Volume 3
New Red
New Red
New Red
New Red
New Red
Head Satires
Head Satires
Head Satires
Head Satires
Head Satires
New Red Head Satires
New Red Head Satires
New Red Head Satires
New Red Head Satires
New Red Head Satires
New Red Head Satires
New Red Head Satires
Karlo Kolor Komics 1000
Karlo Kolor Komics 1000
Karlo Kolor Komics 1000
Ebony Comedies 10^0
Ebony Comedies 1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
lono
1000
1000
1000
1000
BRAY
Romance of Life Romance series 2 reels
The Immortal Voice Romance series 2 reels
Man at the Throttle Romance series 2 reels
Black Sunset Romance series 2 reels
Treasure Island Col. Heeza Liar 2 reels
Heeza L. and the Ghost . . Col. Heeza Liar 2 reels
Heeza L. Detective Col, Heeza Liar 2 reels
Heeza Liar's Burglar Col. Heeza Liar 2 reels
African Jungle Col. Heeza Liar 2 reels
Heeza Liar's Vacation Col. Heeza Liar 2 reels
Released
Projection Hints
Optics, Practical Ideas and Electricity
By WESLEY TROUT
Optical Lineup
E. G. Vansdale, projectionist, Seattle,
Wash., writes me the following interesting
letter, as follows :
Dear Sir : I have been reading your pro-
jection department since May 17, 1924, and
have always secured some very interesting
and helpful information from same. I am
going to give you an outline of the equip-
ment I am using and see if you can offer any
suggestions for the improvement of same.
Our projection room equipment consists
of two late type Powers projectors with type
"E" lamphouses ; a Martin Rotary Con-
verter, using from 40 to 65 amperes at the
arc; Cinephor projection lens, 7.2 E. F. and
free diameter of about 2y2 inches.
I am using a plain two wing outside shut-
ter, shutter is placed about 11 2/3 inches from
the aperture plate. We run at a pretty high
speed all the time so the two wing shutter
does not give us much flicker. I find that
I secure a much better light with the two
wing then the three wing.
I have just installed plano-convex con-
densers, b]/2 collector and 7^ converging
condenser. I have spaced the lenses so that
you can just place a dime between the two.
The distance from the center of the com-
bination to the aperture is around 17^4 inches.
As I said before, we use direct current at
the arc, 40 amperes up to 65 amperes ; I use
carbons on the 40 amperes upper and
11/32 in the lower holder.
The size of the screen image is 14 ft. by
II ft., and the throw is 115 ft. We are us-
ing a plain "home made" screen and would
like you to advise us of a good make of
screen. We are soon thinking of installing
a new screen.
If you can suggest any corrections in the
above equipment we will be very glad to have
it, as we want to have the very best in pro-
jection.
REPLY : Before taking up the general
discussion, friend Vansdale, let me offer
some friendly criticism. First, in making
measurements do not write that it is ABOUT
45 or 50 feet, etc. This is very confusing in
giving you some suggestions for the im-
provement of your screen results. Always
give the exact measurement in FEET and
INCHES in your measurements.
1. I cannot see your idea in using from 40
to 65 amperes at the arc, I suppose that you
use the different amperages for dark and
light scenes. I believe that you will find
that 50 or 60 amperes would be about right.
2. The free diameter of all cinephor half
size lenses is about 2r/2 in. The lenses that
you are using are very good and I cannot
offer any suggestions for a better make. You
rhould have given me the B. F. distance of
the lens.
3. The shutter distance is all wrong. The
true location of the shutter should be a
trifle more than 11 inches from center of the
projection lenses, which would mean some-
thing like 17 inches from the aperture plane.
The difference between the correct and the
present shutter location is so very great that
it is evident that you are sacrificing some-
thing in the way of light. To secure more
light I would place the shutter at the cor-
rect distance and trim down the shutter
blades just as much as you possibly can.
The two wing shutter is okeh if you run your
pictures at about 70 foot per minute. Of
course with your present make of screen you
will have more flicker than with some of the
metallic screens.
4. I would recommend that you use 16
inches from center of combination to aper-
ture. 17 inches is too far as you cannot
evenly illuminate the aperture, therefore your
picture will have dark edges. An unevenly
illuminated screen is a very poor thing to
see when it is just as easy to evenly il-
luminate your screen all over. I would make
this change if I were you.
5. If you use 3/4 carbons for 40 amperes
at the arc, you are using entirely wrong size ;
use 5/%" upper. If you use 65 amperes all
the time, then I advise the use of a % upper
and 11/32 lower, negative. I would not
vary my amperage so greatly. Use between
50 and 60, or 40 and 50 amperes.
6. As to the screens, I think you would
find the Gold King, SunLite or Crystal Bead
to be very good. Supply dealers will be glad
to send you samples of the various screens,
or the editor of this department will have
the manufacturers mail you samples direct.
For your size theatre, 40 feet wide, I believe
you would be justified in choosing a reflect-
ing type of screen, since practically all your
seats lie within an angle of 30 degrees from
the perpendicular to the screen.
For a border around same, I would suggest
that you paint a "dead" black border of
about 5 inches wide, around the picture edge,
overlapping the picture area about 1 inch
all around, and then next place a border of
dark grey all the way around this black
strip. I would dress the entire stage with
with grey hangings.
This serves to "frame" the picture and
made it "standout" much better than having
the entire stage in black cloth ; this will also
add to the brightness of the picture in gen-
eral, j
Page 78
Exhibitors Trade Review
THEATRE EOUIPMENT
News and Facts Bearing on
1 1 1 U Irk 1 1\L EJ \£ vll If i Lill »
the Design and Improvement
AND ACCESSORIES
of the House and Its Facilities.
Efficient Guide {or Music
Scores Proves Popular
with Leaders
Another new and novel invention comes to
light in the form of the "Mints" Conductor's
Guide Attachment for Motion Picture Music
Scores. Just another idea, so simple and yet
so invaluable to the orchestra director, lone
pianist or organist playing pictures from
complete primted scores, as to have caused
many prominent musicians to proclaim it the
one and only thing that could possibly be
conceived to remedy the faulty and uneven
accompaniment to the picture, from the com-
plete printed music scores.
With the "Mintz" Conductor's Guide At-
tachment, the orchestra leader or single mu-
sician need not have the slightest concern
with regard to the irregular running of the
picture, missing titles or scenes, or elimina-
tions in the film from any cause whatsoever.
This sounds like a broad and somewhat bold
statement, but it is true, nevertheless, and
makes following a picture from a complete
printed music score almost child's play for
the musician.
Were a film, after a few screenings, to
remain in the same condition it was when
the score was prepared, the musician would
experience no difficulties, but since motion
picture film is only celluloid, the footage is
sure to decrease from time to time, due to
breaks, cracks, ragged sprocket holes, patch-
ing, etc. ; the music score, however, remains
intact, which obviously does not permit of a
smooth and satisfactory performance. Now,
however, the remedy has been found and the
problem solved, and undoubtedly no film com-
pany from this time forth, will have a com-,
plete music score made for any big picture,
without using the "Mintz" Conductor's Guide
Attachment in connection with it.
This remarkable improvement was con-
ceived by M. J. Mintz, the originator and
patentee of the "Thematic Music Cue Sheet,"
which has proven such a boon to motion pic-
ture musicians, and which is being distributed
by all the prominent film companies in the
industry.
^ 5K
The Curtains at The Colony
Contain Unusual Features
If the architects who have built our mov-
ing picture palaces hadn't done anything
else, they would be entitled to high praise
for their reforms and improvements in stage
decorations, including, of course, the one-
time atrocity, the asbestos curtain.
When B. S. Moss, for example, came to
provide a combination drop and asbestos cur-
tain for his charming and comfortable Col-
ony his one aim was that, instead of a
scourge to the eye, there should be found
materials and a design that would blend
agreeably with the artistic plan of the thea-
tre. Consequently, when the spectator in the
Colony sits before that lovely drop, pro-
vided by artistic hands, it is never suspected
that it is that usual eye-sore, the asbestos
curtain.
Another thing, the Colony has other cur-
tains that are equally worthy of comment,
but the chief thing is that their beauty is
enhanced by the fact that the entire stage
is hung wih a black velvet cyclorama pro-
viding a vast void into which the producer
can cunningly evoke his dreams : The act
curtain, with its great sweeping folds, which,
slide apart, reveals the Colony's chief artistic
charm, the piece de resistance of all draped
prosceniums, which hangs in shimmering
and dazzling folds of golden light across the
stage. And beyond this lovely curtain there
are revealed, when raised, other hangings,
made of cool, gleaming silks, or of orchid
satins frosted over with silvery tones. They
are like melodies played by some dainty in-
strument. And that is what really artistic
curtains and draperies can do for ihe stage.
* * *
Big Warner Chair Order
For Haywood-Wakefield
The Warner Brothers have purchased
7,500 Heywood- Wakefield opera chairs for
their proposed new theatres in Seattle and
the Pacific Northwest. Already work has
been started on the big suburban house in
the university district of Seattle, a house in
Astoria, Oregon, is practically completed;
houses in Portland and Seattle are assured,
Spokane has been invaded and Bremerton and
Yakima are considered certain. The chairs
were sold by B. F. Shearer, Inc., of Seattle.
New Screen Protector
Apparatus on Market
A new apparatus for the protection of
screens in motion pictures houses, has just
been perfected and is about ready to make
its appearance. This appliance, which is very
simple, easy to adjust, and just as simple to
operate, may be connected to any standard
screen on the market, and fills a long felt
want.
Besides cleaning the screen in the most
simple manner before each performance, it
protects it from dust, dirt and other possible
injuries during the dark hours of the house.
It is economical from every point of view,
lengthening the life of the screen and at the
same time adding no cost whatsoever to the
maintenance of same. It is understood that
the original cost is within the scope of both
the large and the small motion picture houses.
The Reliable Decorative Company, Inc., of
Philadelphia, is responsible for the appear-
ance of this new project, and it is under-
stood that they are ready to take orders on
same.
* * *
Equipment and Fire Protection
The careful exhibitor is one wbo looks
after every phase of showmanship, not over-
looking safety, which is of prime necessity.
The American Film-Safe Corporation of
Baltimore, Md., produces film-safes for the
storage of motion pictures. They offer ab-
solute protection against extensive film fires,
because small quantities of film are installed
in insulated and isolated compartments cov-
ered with automatic closing doors which latch
and engage with an effective fire stop. Each
compartment has an automatic pressure re-
lief valve leading to a duct or vent, which
in turn leads to the outer air.
These film-safes are sufficiently well in-
sulated to resist severe fires for at least
thirty minutes, and because of the effective
ventilating system employed, no smoke or
flame can reach the room where the safes
are located. Fire Prevention Authorities and
Insurance Officials approve film-safe instal-
lations.
Framing the Picture
In framing the picture it is a very com-
mon practice for some projectionists to move
the framing lever very quickly. This is very
bad on the film, as it gives a sharp, quick
jerk which is liable to make the film jump
the sprocket and tear out many sprocket
holes. Move the framing lever slow when
you frame your picture, and you will secure
better results from your projection.
NT TICKET PLANT
TWENTY- EIGHT YfARS EXPERIENCE AT YOUR SERVICE
FOLDED
. ROLL 'coupon ) FOLl
fT(5— TICKETS
BEST f OR THE UAST MONEY
QUKI-.LSf IUUVEKY
CORRECTNESS GUARANTEED
told e>yo
Misiieally Illustrated Slides
^ 4- RELEASES READY
WRITE TODAy1
Shandard Slide Coep.
ao9W46«s,t.>N/y;)
May 9, 1925
Page 79
HI— IP
French Lick
Springs Hotel
and your next convention—
At this accessibly located, world famous resort in southern Indiana's Cumberland foothills, •y- u
can hold your next convention with the advance assurance that it will be the most successful
one your organization has ever had. Yet, you are not asked to decide upon French Lick Springs
without due consideration nor without point for point comparison with other locations. In-
vestigation of the advantages afforded here will make you wonder why French Lick Springs as
a convention place had escaped vour attention heretofore.
You Transact Husiness SMore Quickly
Every participant in a French Lick Springs convention
eats and sieeps and attends the official sessions under
the same roof. There is no scattering around of dele-
gates at various hotels. The one magnificent modern
French Lick Springs hotel building comprises not only
everything needed for the personal requirements of every
convention visitor, but also a spacious, well lighted and
ventilated special convention auditorium, in the newly
completed large wing, with seating accommodations for
1,500. And, adjoining the main convention room there
is a smaller hall seating 200, besides committee rooms,
rest rooms and other facilities.
This means that everybody attends and participates
in all the sessions and that each day's convention busi-
ness is concluded speedily and efficiently — a welcome
change from the annoying delays and absences that so
often interfere with convention programs.
iMore Time oAvailable for oAmusement
Delegates may have to go far afield for diversion and
amusement at other convention sites, but here, right on
the hotel property, are two of America's best known
18-hole golf courses; one, the comparatively easy, older
course, practically at the hotel doorstep; and the other,
that celebrated championship Upper Course where
Walter Hagen won last year's professional title, just a
short motor bus ride away. Special tournaments, open
only to convention participants, can be arranged.
Here are two well-kept tennis courts — and miles of
attractive woodland trails for tramping or horse -back
riding, while one of the best stables of thoroughbred
saddle horses in America is maintained on the hotel
grounds.
The bath department comprises, besides every ap-
proved therapeutic bath treatment, an inviting swim-
ming pool; and there is also a separate bath depart-
ment, with pool, for ladies.
Write Now for Complete Information
Regardless of how soon or how far in the future your
convention will be held, you will find it of advantage
to know exactly what kind of service French Lick
Springs Hotel offers you. Do yourself and your organi-
zation the justice of writing us now, giving us as much
information as possible about the time of your conven-
tion and the number to be accommodated. Rooms and
meals are included in the rate you pay here which means
that expenses can be determined, almost to the dollar,
in advance.
ADDRESS CONVENTION SECRETARY
FRENCH LICK SPRINGS HOTEL CO., French Lick, Indiana
"The Home of Pluto Water"
Page 80
Exhibitors Trade Review
NEW THEATRE FOR
INDIANAPOLIS
With the filing of articles of incorporation
of the Zaring Realty Company with the sec-
retary of state of Indiana, announcement was
made that the first thoroughly up-to-date
theatre of any size to be erected in the resi-
dence district of Indianapolis, will be started
in the near future. The realty company has a
capital of $150,000, of which $50,000 is com-
mon and $100,000 preferred stock. Property
owned at Fall Creek Boulevard and Central
avenue, where the theatre will be constructed,
is valued at approximately $38,000. A. C.
Zaring, Indianapolis theatre owner, M. A.
Zaring and Charles L. DeHass are the incor-
porators.
The new theatre will contain 1,000 seats.
It will be of Egyptian architecture, with
ground dimensions of 88x131 feet. The
building housing the theatre will be two
stories in height, with provisions for business
rooms on the ground floor. The North Star
Theatre, owned by A. C. Zaring, was badly
damaged by fire several months ago, and has
been remodeled since that time.
Farrallo & Tomarso, care Farrallo, 1018
Randolph St., drawing plans on $150,000
theatre at cor. Grand River & Schoolcraft.
Archt. P. R. Pereira, Lincoln Bldg., Detroit,
Mich.
CINEMA
The Motion Picture Review
of the Orient
Manager: E. ATHANASSOPOULO
Editor-in-Chief:
JACQUES COHEN-TOUSSIEH
"CINEMA" is the only picture publication
circulating throughout the Orient.
Address:
"CINEMA," 8 RUE de L'EGLISE DEBBANi
ALEXANDRIA, EGYPT
L
HERALDS
On All Features — in Any Quantity
QUICK SERVICE — MINIMUM PRICES
Write for Samples and Prices
FILMACK COMPANY
736 S.WABASH AVE. CHICAGO
READ
LE COURRIER
Cinematographique
28 BOULEVARD SAINT DENIS, PARIS
CHARLES LE FRAPER,
Manager
Most widely circulated, best informed and
oldest of the French motion picture journals.
Specimen copy free on request.
Mailing Lists
k Will help J 'ou increase sales
Send for FREE catalog elfins
cooota and prices on Classified namaf
pf Fourb«stpro3pectiv«ca9tom«rs—
National, State. Local-Indivldoala,
Professions, Business Firms.
QQ°Z, Guaranteed £ £
St Louis
Classified Opportunities
Rates 2 cents a word. Cash with copy.
At Liberty
PROJECTIONIST desires immediate position with
theatre of non-union. Long years' experience on
Powers and Simplex. Box 33, Exhibitors Trade Re-
view, New York City.
AT LIBERTY— A-l ORGANIST, experienced;
large library; cue pictures accurately; union. OR-
GANIST, 615 So. Grange Ave., Sioux Falls, South
Dakota.
GIRL desires position as secretary or office helper.
Several years experience in film and theatrical offices.
Can assume large responsibility, is capable, willing,
and a hard worker. Stenographer, bookkeeper, comp-
tometer operator, switchboard, addressograph — fa-
mi;iar with all office detail. Excellent references.
Prefer position in New York or Los Angeles. Box
36, Exhibitors Trade Review, New York.
ORGANIST OF EXCEPTIONAL ABILITY
and experience at liberty. First-class trained musi-
cian. Expert picture player. Feature legitimate and
novelty solos. Good instrument esse"tial. Union
man Address ORGANIST, 2121 West Somerset
Street, Philadelphia, Pa.
AT LIBERTY — A-l Picture Organist. Single,
young man desires connection with good theatre.
Sober and reliable. Address F. Paul Knarr, 727
Reed St., Columbus, Ind.
Local Films
MOTION PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the best cameramen. Our price 20c per foot.
Ruby Film Company, 727 Seventh Avenue. New
York.
MOTION PICTURES MADE FOR YOU. Pep
up your patronage with a local movie contest. Write
me for plan. W. L. Marks, Cameraman, 122 West
Fifth St., Cincinnati, O.
For Rent
MOTION PICTURE and "Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange. 727 Seventh Ave., New York
City.
PICTURE HOUSE in good live town. Owner
sick and can't run it. Low rent. Everything in
first-c ass shape. N. Y. state. Redington & Co.,
Scranton, Pa.
For Sale
FOR SALE — one late model Universal motion pic-
ture camera with automatic dissolve and panoramic
tilting tripod cost $675.00. Will sell cash $300.00.
Sent C. O. D. Privilege of examination. W. F. Guf-
fey. 510 Fruit Ave., Farrell, Pa.
CAMERA, 200 FT. UNIVERSAL, ZEISS LENS,
Tripod and two cases. R. Wright, 1025 Linn St.,
Cincinnati, Ohio.
FOR SALE— MOTION PICTURE BUSINESS
consisting of 500 reels of film, also accessories.
Quitting business and will sell at big sacrifice. Won-
derful opportunity to make good buy. Address
POST OFFICE BOX 662, Tulsa, Oklahoma.
FOURTEEN HUNDRED NEW OPERA
CHAIRS, some upholstered. New goods made on
contract to fit. Bankrupt stock, at c big saving.
EIGHT THOUSAND YARDS of government
Standard Battleship Linoleum and Coik Carpet at
less than wholesale prices for theatres, churches,
clubs and lodges. Guaranteed goods. Not less than
one roll sold. J. P. REDINGTON & COMPANY,
SCRANTON, PA.
ALL MAKES MOVING PICTURE MACHINES
and other equipment. Prices right. United Theatre
Equipment Co., 28 Piedmont St., Boston, Massa-
chusetts.
For Sale
NOTICE EXHIBITORS AND
PROJECTIONIST
Starting May 1, 1925 we will discontinue
handling a general line of theatre supplies.
We will hereafter devote our entire time to
distributing, wholesale and retail, PHELCO
CARBONS. Our carbon business has
grown to such extent that this change was
necessary in order to take care of the in-
creased business.
Send for our latest prices on Phelco Car-
bons Remember we sell carbons wholesale
and re'ail. Sub-dealers and salesmen wanted
at all times.
W. TROUT THEATRE SUPPLY CO.
Oklahoma, Kansas, Texas and Arkansas.
Wholesale-Retail
P O. Box No. 499
ENID, OKLAHOMA
MOVING PICTURE LIBRARY— Goes at $165.00.
Gooq as new. CARLETON GOBBA, 1335 E.
Church St.. Adrian, Michigan.
FOR SALE — Underwood Typewriter, 16 inches.
Will consider an exchange. Write Box H. S., Ex-
hibitors Trade Review.
FOR SALE — International Adding Machine with
stand, also a Marchant Calculator. Bargin. Box
B. W., Exhibitors Trade Review.
Wanted — To Buy
WANT TO BUY THEATRE OUTSIDE NEW
YORK. Please write giving full particulars. Box
F. M. Exhibitors Trade Review. New York.
Capacity 1,000
®t)? Breakers
Atlantic City, N. J.
ON THE OCEAN FRONT
Fireproof
American and European Plans
Orchestra Dancing
Golf Privileges , Cabinet Baths
Garage
JOEL HILLMAN, Piesident
Who turns "on" and "off your
lobby displays, electric signs, etc?
Let me do it. I am a TORK
CLOCK. I turn electric lights on
and ofi regularly. Get description
and prices by return mail.
TORK COMPANY
8 West 40th St., New York
Good photography plays no small part in
making a picture popular. It has a definite
box office value.
EASTMAN
POSITIVE FILM
— does justice to the cinemato-
grapher's skill. It carries all the
quality of the negative through to
the screen.
And you know when the picture
is printed on genuine Eastman
Film — the identification "Eastman''
and "Kodak" in black letters in
the margin tells you.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
Hal
*Roach
Charley Chase Comedies
Ttuo Heels
See one and you'll understand why one reel comedies were
too short for Charlie Chase.
The new Chase two reel comedies are not merely double
the length; they have triple the laughs of those peppy
mirthful one reelers from which he has just been
graduated.
We suggest a degree for his graduation day, — M. M.,
"Master of Mirth."
Pafhecomecjy
|Take Your Play Dates to the Milwaukee Convention, May 12-15
EXHIBITORS
CTmde REVIEW
%e Business Paper of the Motion Victure Industry
TH E GREATER FORTY
comin
i
Q>ammount
■ - ■
■ ■ ; ■
pictures
*isf^ . . ... . .
for
completejdetails
soon '
Price 20 c<»iit»
THTQ IgglTF. o ion
4
mm
the
presented by Carl LaeHUIlle
White Pictures -White
Contracts ~ White Treatment
rom
Published weekly by Exhibitors Review Publishing Corporation at 34 North Crystal Street, East Stroudsburg, Pa. Editorial Offices 45 West 45th
New York City. Subscription $2.00 year. Entered as second-class matter Aug. 5, 1922, at postoffice at East Stroudsburg, Pa., under act of March i
432 ^Pre- release Dates!
(Release Date — June 14th)
Douglas
MacLean
IN
"Introduce Me"
The Laughing Lightning Comedy!
— Pre-release Honor Roll —
MARK STRAND
New York City
ORPHEUM (Run)
Chicago
SUN
Omaha
KINGS & RIVOLI
St. Louis
U. UJ £. W o MAlCi
New York City
U K.n IN U i\
San Francisco
LULU KJ\LJ \J
Denver
ALDINE & CAMERAPHONE
Pittsburgh, Pa.
CRITERION and ALHAMBRA
Los Angeles
PARAMOUNT'S FENWAY
Boston
ALBANY (2 wks.)
Albany, N. Y.
NEWMAN
Kansas City
METROPOLITAN
Atlanta
COLISEUM (2 wks.)
Seattle
RIVOLI (2 wks.)
Portland, Ore.
VICTORY
Salt Lake
RIALTO
Washington, D. C-
RIALTO
Fort Worth
STRAND
Madison, Wis.
ISIS
Cedar Rapids, la.
LOEWS STATE
Cleveland
LOEWS STATE
Newark, N. J.
MODERN
Providence, R. I.
FARR-RIALTO
Brooklyn, N. Y.
RIVOLI
Tacoma
AMERICA
Colorado Springs
ORPHEUM
Ogden, Utah
BALBOA
San Diego, Calif.
LAUGHLIN'S
Long Beach
CHARLESTON
Charleston, S. C.
PALACE
Tulsa, Okla.
CRITERION
Oklahoma City
LUCAS
Savannah, Ga.
STRAND
Birmingham, Ala.
MODJESKA
Augusta, Ga.
TIVOLI
Chattanooga, Tenn.
ARCADIA
Jacksonville, Fla.
BEAUX ARTS
Palm Beach
RIVIERA
Knoxville, Tenn.
RIALTO
Macon, Ga.
FAIRFAX
Miami, Fla.
EMPIRE
Montgomery, Ala.
PHEIL
St. Petersburg, Fla.
HIPPODROME
Tampa, Fla.
BROADWAY STRAND (2 wks.)
Detroit
STRAND
Des Moines
KARLTON (2 wks.)
Philadelphia
LOEWS CRESCENT
New Orleans
STRAND
Syracuse, N. Y.
QUEEN
Houston, Tex.
QUEEN
Galveston, Texas
MAJESTIC
Austin, Texas
EMPIRE
San Antonio, Texas
HIPPODROME
Waco, Texas
LYRIC
Huntington, W. Va.
PLAZA
Wheeling, W. Va.
CAMBRIA
Johnstown, Pa.
CAPITOL
Scranton, Pa.
CAPITOL
Wilkes-Barre, Pa.
CLARIDGE
Montclair, N. J.
GARDEN
Paterson, -N. J.
Royal
Sioux City, la.
PALACE
Fort Wayne, Ind.
PALACE
Rockford, 111.
REGENT
Battle Creek, Mich.
WEST EN"
Santa Ana, CaL
RIALTO
Allentown, Pa.
GARDEN
Davenport, la.
STRAND
Akron, Ohio
LIBERTY
Youngstown, Ohio
IDEAL
Winston-Salem, N. C.
GRAND
Steubenville, Ohio
REGENT
Elizabeth, N. J.
NEW MONTAUK
Passaic, N. J.
STRAND
Dubuque, Iowa
PASTIME
Iowa City, Iowa
NEW BROADWAY
Charlotte, N. C.
STRAND
Pasadena, Cal.
CERAMIC
East Liverpool, Ohio
PRINCESS
Sioux Falls, S. D.
Loew's Greater N. Y. Circuit
Jensen-Von Herberg Circuit
Paramount's So. Enterprises Circuit
Comerford Circuit
West Coast Circuit
352 approved pre-release contracts not listed here.
PATHE EXCHANGE
Physical Distributors
Released by
ASSOCIATED EXHIBITORS
J. S. WOODY, President
Foreign Representative
Sidney Garrett
ASSOCIATED EXHIBITORS
GUARANTEE
TO EXHIBITORS WHO BUY 24 PICTURES WITHOUT REVIEWING:
1. That no production will be included in the three 1925-1926 groups which Associated
Exhibitors does not believe is of the quality or box-office value to insure its profitable use by
the producer.
2. That if the box-office returns from any group of eight or more pictures are not as great
in proportion to the rental paid as the returns from any other brand of pictures which was
played in the same house during the same months, and on corresponding days of the week,
then said rentals shall be adjusted.
3. That this guarantee, where given at the time of sale, may be used before Film Boards
of Trade to enforce adjustments which are not made within thirty days after application.
TO BE RELEASED IN THREE GROUPS OF NOT LESS THAN EIGHT EACH.
MINIMUM AVERAGE RATE OF TWO PICTURES MONTHLY.
FIRST GROUP
Title
Class
Authors and Directors
Casts
MANHATTAN
MADNESS
Comedy Drama
Chas T. and
Frank Dazey
John McDermott
JACK DEMPSEY, ESTELLE TAYLOR,
George Siegman, Frank Campau, Bull Mon-
tana, Tom Wilson, Nelson McDowell, Jane
Starr, Bill Franey, Dean Markham, Theo-
dore Lorch, Glen Cavender
KEEP
SMILING
Comedy Thrills
Herman Raymaker and
Clyde Bruckman
Albert Austin and
Gilbert W. Pratt
MONTY BANKS, ANNE CORNWALL,
Robert Edeson, Stanhope Wheatcroft,
Martha Franklin, etc.
FIFTY-
FIFTY
Society Drama
Alan Dwan
Henri Diamant Bergere
LIONEL BARRYMORE, HOPE HAMP-
TON, LOUISE GLAUAI, Arthur Donald-
son
UNDER
THE ROUGE
Underworld Drama
Lewis H. Moomaw
TOM MOORE, EILEEN PERCY, ZASU
PITTS, MARY ALDEN, James Mason,
Claire de Lorez, Chester Conklin.
HIS BUDDY'S '
WIFE
Heart Interest Drama
T. Howard Kelley
Tom Terriss
GLENN HUNTER, EDNA MURPHY,
Douglas Gilmore, Flora Finch, Marcia
Harris
SHIP
OF SOULS
Drama of North
Emerson Hough
Charles Miller
BERT LYTELL, LILLIAN RICH, Cyril
Chadwick, Lillian Leighton, Russell Simp-
son, Ynez Seabury, Earl Metcalf, Mrs. Jack
Mulhall, Capt. Jack Irwin, W. J. Miller,
Jean Parry
CAMILLE OF THE
BARBARY COAST
Drama
Forrest Halsey
Hugh Dierker
MAE BUSCH, OWEN MOORE, Burr
Mcintosh, Dorothy King, Harry T. Morey,
Fritzi Burnette, Tammany Young.
NEVER
WEAKEN
Comedy
Sam Taylor
Fred Newmeyer
HAROLD LLOYD, Mildred Davis, Ray
Brooks, Mark Jones, Charles Stevenson
ASSOCIATED EXHIBITORS
JOHN S. WOODY, President
Physical Distributors: PATHE EXCHANGE, INC.
Foreign Representative: SIDNEY GARRETT
RENAUD HOFFMAN
picturization
lere is one of the most delightful comedy-
dramas of the year, adapted by Alfred A. Conn
:'rom George Patullo's Saturday Evening Post
story. The plot involves a batch of mail which
has lain in the local post office for ten years.
Its unexpected delivery provides some chaotic
results and a merry melange of mirth and
thrills. Produced by Renaud Hoffman. Pre-
sented by Gilbert Heyfron. An exceptional
cast includes Gladys Hulette, Robert Agnew,
Mildred Harris, David Butler, Arthur Hoyt,
Betty Francisco, Willis Marks, Charles Sellon,
Hardee Kirkland, J. Frank Glendon, Frank
Conyn, Charles W. Mack.
ONE OF THE WINNERS ON
THE CURRENT PROGRAM
(Producers foi&rihutina
J sCorporation
ankly a "mad:
is a glorious
train
»t <Vie » ,iran>.a'
Aco<, ;.v^.;;ev >^0% fer-j
safe? s-s „^"»'s». -as
ident, I V?ftV" v°
rough."
•IP col11
'Midnight Exprg
Madly Exciting Railro|M
er at the BroadJT
By DOROTHY HER,
"The Midnight ^TTIig**
Em t*al
XtsSt^-
f PRESS.
-GMT
Ha'nm,
PICTURE^
"" "Id
Tone
one . h
J AtCritenoi
COLU
L PICTUF
other
"rare charm seiaora "
— „ -wit* "
* «^**^- .. wnV* ^ .
I -< , Irtish' , .aY etc*38
* St No*** *«%X of #
A railroad mdler abo* I ' ° ^
comply prudent, who fm+fr'^Pj* C°Ward^ ""oft*
\i* begn» te worjc for a living ^ * «"» W J
« yarn, full of fig* aJ^^T* ^ father's b^"S- A grid
READ THIS -THAI
■ ^d».,ssio1 rstein has a cl<sun
-in An<lreulHa ° h,rm se'dom seen
Pen„.Irare charm ^
" lpi<=turel-. Snow novel
he Midnight Expres^
Draws Crowds to L
1 8 BIG BOX OFFICE!
WISE EXHIBITORS
Know They Will Get Better
BOX OFFICE VALVES
1925-1926 SEASON
MEANS 18 Bigger and Better
SURE FIRE SUCCESSES
From COLUMBIA PICTURES
A WORD TO THE WISE —
EXHIBITORS:
BOOK NOW — the 18
You Made Money on Colum
bia Pictures Last Season
Ie sweeter
e Paid" opened at
^atenWiy. The;
superb in j
^ability
Fra2er
Score Hit, * n
las* ^K^,
"a story fuJ1
I terday u
of t;ir^Ss
?,nd Anally the re ",fand "motion
? th" come, arte r1^"' »«PPlne»
., Local motln„ outer struggle
J'^ve a e]£™ »« Picture fan., °* f/
If0™* stars perform ?helr ***o3to
I best fi,i„ , perI°rminq- n>
charm?ial^aH^mersteTn
I PICTURE
IS THRILLING
khtfjig the Flames,' at Cali-
|rnia, Is Deftly Assembled
Election of Stirring Scenes
pO man. woman or child Js ever
immune to the fire wagon
germ. There is something
j about the clang of the alarm, the-
| rush of the heavy vehicies. through
busy, streets, the thought of im-
I pending disaster that makes all-.
Iper-ons want to follow along ..and
|see the show through.
Perhaps that's the reason why
I there are so many fire scenes in.
' pictures. We can get all the "
1 have a comfortable seat
unobstructed view, yet
none of the majo
■ asters attendant^
"Figtttin
[ Califorin
j purely and
^mrVG
THE
SHOWN
a,nes and n ~
AT
ACADEMYi
evore
arris
®*citiE
THB MIDNIGHT EXPRESS."
ithe. American. 6,ooo Ff.et App.
Release (London) April 13, 1925.
U."
Cert.
erful and gripping story of Ameri.
ailway life. Well acted and shows
ble direction". Reliable book.
tion about
y, the
IS WHAT COUNTS
S5s
I — " Lt the sWlel
Ithe CaUtor°la'
I Vt U a thrmine
ol a tin-
ind having
trapped sou1'.
by 'a'h-'°j
NOCKOUTS is
COLUMBIA'S SLX
Tfee Danger Signal
SOS Perils of the Sea
Ladies of Leisure
The Unwritten Law
The Lure of Broadway
Midnight Flames
PERFECTION'S SLX
Fighting Youth
The Speed Demon
The Great Sensation
The New Champion
A Fight to a Finish
The Handsome Brute
WALDORF'S SLX
The Thrill Hunter
Sealed Lips
The Fate of a Flirt
The Price of Success
The Penalty of Jazz
An Enemy of Men
ook The 18— Make More
Real Money Next Season
PICTURES
Of
PICTURES
HOWES
RAYART PICTURES
CORPORATION
723 Seventh Avenue, NewYork.
Jbreigrt Distributors
jUCHMOUNT PICTURES, Inc.
es/lu)ays Unchallenged Leaders
of the Short Subject Field
LAST SEASON
THIS SEASON
NEXT SEASON!
"THE SPICE OF THE PROGRAM"
Watch for the Announcement-coming
soon — of the Greatest Line-up of
Comedies and Novelties ever offered.
^Educational^ Program fong25~igl6
QUALITY NOT QUANTITY
Nationally Advertised Short Subjects,
Made to Bring Added Profits to
YOUR BOX-OFFICE
EDUCATIONAL
FILM EXCHANGES, Inc-
Member, Motion Picture Producers and Distributors of Americajnc, Will H.Hays./VewiW
"Greater Movie Season Opens inJIugust"
ERNST LU BITS CH • • HARRY BEAUMONT- - WILLIAM BEAUDINE
mi mnnnnnnnmiinmnnnmwmTiTTTnTmTiTmmTTnTTii
nTTTTTTTnTnTTTTTTTTTfrTTTTTTTTTnTTfTTTTTTTTTITTn
VARNER BR9S.
atui
NationalAdvertwitig
Warner Bros, believe that their obligation to the Exhibitor does
not end with the production of good pictures. They believe a
part of their obligation is to use every means available to bring
the public into the theatres.
uniliniHHIinnniliii mimimiMmiimiiinmillliiuiliiiiiuiiiiniMmiiiimiiliimmiiiMmini umillll mtiinminniuiniiiiimimiNiniinniiiiiinnnnnitmniiiH i 1 1 1 1 1 1 1 , i ■ ) 1 1 11 1 1 1 n i , 1 1 1 i mlmh m nh]iiiiiii|iiiiii
CHARLES A. LOGUE - • G-.G-ARDNER SULLIVAN • • HANS K R A ELY
MILLARD WEBB
JAMES FLOOD
ROV DEL RUTH
iiMiiiiiiiiuiMiiiiMiiiuiiiiMiuiiiiiiiiiiiiiiiiniiiiiiiiuiiiniiMiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiniiuiiiiii niMiiiiiHiiiiiiiiiiiiinun liiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiniim iiiniiiiiiiiii iiiiiiniii i iiiiiiiiiiIiihiiiuiiiiiiiiiiimhIiiiimmtii
Telling the World
Warner Bros, are now preparing a powerful national advertis-
ing campaign on their coming FORTY Classics of the Screen.
Without doubt this will be the most impressive — most domin-
ating— and we believe the biggest in direct results, as measured
in increased theatre attendance, of any advertising campaign
in the history of motion pictures.
You remember the great campaign on the 1923-24 Warner
Classics. That was admittedly the biggest thing ever attempted
up to that time. The present campaign will overshadow that
by far. It will surpass the former in number of publications
used — surpass it by millions in number of people reached —
and greatly exceed the former in cost.
This campaign in its plan and magnitude will be unique and
absolutely without precedent or parallel in motion picture adver-
tising. Never before in this industry has any producer backed
up his product and the Exhibitor with such forceful, timely and
direct selling help.
Heralded by this mighty volume of advertising, the new Warner
pictures will be FIRST in the minds of the motion picture
public. r
Hold your dates open till you get all the details of the coming
FORTY WARNER pictures. Warner Bros, never stop with
half-way measures. They are in a position now as never before
to do big things in a big way and the coming pictures — and the
advertising of these pictures — will awake the entire country to
Warner Bros. Leadership. Wait for the FORTY winners!
Warner BROS
' Classics of the Screen M
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JULIEN JOSEPMSON • CHUCK REISNER- FRED N E\VM EYE R • l°f
A GUIDE
TO BETTER PROJECTION
Motion Picture Projection
An Elementary Text-Book
By JAMES R. CAMERON
Cloth bound, 560 pages, with many illustrations
and diagrams of great practical value
FREE
with a new or renewal subscription to Exhibitors Trade
Review at the regular price, $2.00 a year. The Edition
is limited. Act quickly if you want a copy.
EXHIBITORS TRADE REVIEW, rOTTPOlV
45 West 45th Street, New York, l^UUx^Uil
You may enter my subscription for one year, sending me one copy of Cameron's "Motion Picture Projection."
I enclose $2.
Name Address
POLICY
It isn't a game to be played
It isn't a cross-word puzzle to be guessed at
It isn't a shot in the dark fired into space
It isn't a cloak to be changed
Not With
Exhibitors Trade Review
With this EXHIBITORS PAPER
It is a plain statement of purpose
It is a definite course to be pursued
It is a pledge to be fulfilled
It is solid and immobile as a mountain
INDEPENDENCE
That is what Exhibitors Trade Review stands for
That is what it is pledged to fight for
That is what it is consecrated to
That is what it will help you win
AL WA YS
The One Paper in the Industry
Devoted to Exhibitors
Free — White
and
INDEPENDENT
Exhibitors Trade Review
Arthur N. Smallwood
including
"The Pyramid Six
under supervision
RAY C. SMALLWOOD
— ; ■
JUDITH AND
DEERSLAYER
From the Novel "The Deerslayer" by
JAMES FENIMORE COOPER
It will be one of the greatest box-office
sensations the screen has ever known. A
big subject, to be made into a magnificent
production that will take its place with
"America" and "The Covered Wagon" in
faithful, colorful, thrilling picturization of
the great romance of the New World.
An epic of hardy pioneer days immediately
preceding the American Revolution. The
heart-stirring, breath-taking romance of an
intrepid youth and a winsome maid in the
dangerous depths of forests teeming with
the treacherous Indians of the eastern sea-
board.
A story of valorous exploits, of love and
loyalty, of hatred and treachery, of life and
death in that bloody arena in which the
French and English struggled vainly for a
foothold in America.
Pyramid Production
A Typical Pyramid Cast — P. D. G.
Exploitation
RED HEADS and
WHITE HORSES
What a title ! And what a picture ! See
a red headed girl and a white horse — it's
a sure sign of good luck.
Here is a real winner. Made for showmen
by showmen. It will be a lucky day at your
box-office when you play it.
Beautiful and alluring girls! Magnificently
gowned ! A captivating, dazzling array of
feminine loveliness set in a gem of a story.
And how this gem will sparkle with the
searchlight of special exploitation that will
be played upon it.
Remember this title because you will never
forget the picture.
Pyramid Production
A Typical Pyramid Cast — P. D. G.
Exploitation
APPLEBLOSSOM
TIME
The sweetest story ever told with a brand-
new exploitation angle that will make it one
of the biggest successes of this or any other
season. A romance that the cash cus-
tomers will fight to see and then carry the
story of its simple charm and wholesome
appeal to the outside world.
As refreshing and clean as the bright sun-
shine and as fragrant as the scent of apple-
blossoms themselves.
The kind of picture that sells itself but
when tied up to our special made-to-order
exploitation — you will need the police re-
serves to hold the populace in line ! And
don't forget ! Something absolutely new !
We guarantee it.
Of course, it's a
Pyramid Production
' A Typical Pyramid Cast— P. D. G.
Exploitation
DIXIELAND
Here's a PICTURE! It will be a box-
office knock out. Special is too mild a word
to describe it.
A story of the Southland under the direc-
tion of the man who made "My Old Ken-
tucky Home."
It HAS EVERYTHING to bring an inces-
sant jingle of money to the box office.
Drama ! Tears ! Laughs ! Pathos ! Heart
Interest ! Mother Love !
It's sure a picture for showmen. Exploita-
tion galore. See the Dixieland Pickaninny
Band ! Hear them play "Dixie" and other
stirring southern airs.
You'll thank us and pray for others like it.
After playing this one, you'll always vote a
straight P. D. G. Ticket.
It will be a
Pyramid Production
A Typical Pyramid Cast — P. D. G.
Exploitation
MARRIAGEABLE
GIRLS
There are millions of them ! And when
the big guns of our seat-selling campaign
are turned loose on this subject — the mor-
tality will be "sumpin' fierce."
The marriageable girls with their mamas
and their papas and their brothers will flock
to see this production flanked on either side
by prospective and intended husbands.
Here is a picture with the whole world as
its audience. A picture that will lend itself
to wide discussion in the newspapers and by
word of mouth.
It's a pippin of a story carrying a terrific
wallop made to order for an elaborate ex-
ploitation campaign that fits it like a glove.
When Marriageable Girls goes up in your
electric lights, the whole town will say,
"LET'S GO!"
Pyramid Production
A Typical Pyramid Cast— P. D. G.
Exploitation
GREENWICH
VILLAGE
Watch for it! Wait for it! It will be the
greatest box-office sensation the screen has
ever known — and the most sensational spec-
tacle of its kind ever conceived.
It is based on an immortal story of un-
bridled greed and wanton desire, of tender
love and mad infatuation, of remorse and re-
tribution.
Super-emotional drama set in a gorgeous,
glittering, glamorous pageant — a feast for
the eye, the heart and the soul ! A story
of America's Latin Quarter !
A tremendous cast! A famous director!
Massive settings !
Glamorous ensembles ! Tumultuous drama !
Nothing like it ever before — and — it will be a
Pyramid Production
A Typical Pyramid Cast— P. D. G.
Exploitation
T
hat Do Real Intelligent Reviews Mean
r?
To Exhibitor Readers?
Read What the Showmen Themselves Think and Say About the Box-Office Reviews
Department of Exhibitors Trade Review
420 Ludlow Ave., Spring Lake, N. J.
"I'm strong for your weekly reviews, they
contain everything- a film man wants."
F. A. BRUNKHORST
Chicago, 111.
"Your reviews and release charts help us
in booking."
C. J. SCHAEFER,
GARFIELD THEATRE
Ridgeway, Mo.
"Best paper for exhibitors, just keep up
the good reviews."
E W. JOHNSON,
REX THEATRE
Blackburn, Mo.
'Your reviews are helpful in booking for
the small town exhibitor."
C. A. GUENTHER,
IRENE THEATRE
Caro, Mich.
A great help in booking ; only way to im-
prove is by giving us more."
MRS. F. H. SCHUKERT,
TEMPLE THEATRE
Trenton, N. J.
'Cast and Synopsis in Reviews are valu-
able and helpful in booking."
TEN EYKS ORPHEUM THEATRE
Braddock, Penn.
'Continue your honest reviews, we use them
in booking."
J. J. SPANDAU,
FAMILY THEATRE
Antioch, 111.
"All your reviews are helpful and we want
more."
MAJESTIC THEATRE
Blairstown, Mo.
"I have three theatres and find all your
reviews helpful in booking."
MAG. VIRGIL LOWRY
Easton, Penna.
"Your reviews are O. K. _ in booking we
always read them first."
H. E. WOEHRLE, Mgr.,
THIRD STREET THEATRE
Gloversville, N. Y.
"Always guided by your reviews. Good
for the small town exhibitor."
HIPPODROME THEATRE
* *K ^
Howell, Mich.
"Your reviews always come up to the
mark."
VERNON LOCEY,
TEMPLE THEATRE
* * *
Apollo, Pa.
"Your synopsis and cast in reviews are
helpful in booking."
WOODIS THEATRE
Clifton Heights, Del. Co., Penn.
"Your reviews and exploitation cannot be
improved on."
ROBT. HOLT. Mgr.,
PALACE THEATRE
Coney Island, N. Y.
"I find all I want in your paper."
JULIUS LEVY. Mgr.,
BOSTON HOTEL
Bement, III.
"Reviews and all data very helpful."
LYRIC THEATRE
Philadelphia, Pa.
'Reviews, they are first rate, we always look
first before booking."
J. F. O'ROURKS, Mgr.,
LAUREL THEATRE
Bellaire, Mich.
"I find everything that I want in your
paper."
W. C. GREEN,
MAJESTIC THEATRE
* * *
Bath, Pa.
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subscriber."
REGINALD HELFFRICH,
NORTHAMPTON ST. THEATRE
Easthampton, Mass.
"Keep up the good work. Your reviews are
very helpful."
MAJESTIC THEATRE
St. Louis, Mo.
"Your reviews are valuable to the exhibi-
tor in booking." •
KINGSLAND THEATRE
Elyria, Ohio.
"I find your reviews very useful in book-
ing."
AMERICAN THEATRE
Cincinnati, Ohio.
"I find that your reviews and release chart
are useful in booking pictures."
VICTOR THEATRE
Doylestown, Pa.
"Your reviews and exploitations a wonder-
ful help — just keep them fair."
STRAND THEATRE
Kansas City, Mo.
"My theatre is helped by your reviews."
A. M. EISNER,
BROADMOUR THEATRE
Alexia, 111
"All data in your paper is helpful."
MELBA THEATRE
75th & Cottage Grove Ave., Chicago, 111.
"Your review information is most valuable
to us."
CHATHAM THEATRE
Dayton, Ohio
"All data and reviews are helpful in book-
ing pictures."
RIALTO THEATRE
Corinth, N. Y.
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A. T. MALLERY,
STARR THEATRE
Greenville, Mich.
" You can't serve us better; everything is
helpful."
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Every Week You Will Find Them Invaluable
Because Constructive!
Your Suggestions and Criticisms Are Sincerely Solicited
Notice Hut national at the top in
every instance ? Here's the story/
ffiese figures are taken from the last 9 months issues
of MOTION PICTURE NEWS -"Me Check-up Section-
and show -
1\xh\ national release consistently
a greater percentage of pictures with
an 80^ or better box-office value-
than any other company/
weigh the facts l
not the enthusiasm /
"Business-
Month after month - money maker after
money maker — always consistent
<
Foreign Rights Controlled
First National Pictures Inc.
383 Madison Avenue, New "fork
b7\
fork/"*
TuaI national Pictures
Members Motion Picture Producers «nt Distributors of America Inc.~WiH Hays JhtMtnt
May 16, 1925 ©C1B659430
Page 17
EXHIBITORS
9Mc REVIEW
Qhe Business Jhpcr of the Motion ftcture Industry
WILLARD C. HOWE, Editor
H. K. CRUIKSHANK, Associate Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager
H. J. SCHLE1ER, Business Manager
L. S. HARRIS, Equipment Manager
Vol. 17
May 16, 1925
No. 25
CONTENTS
EDITORIAL FEATURES
Book at Milwaukee 21
"Your Turn Next?" 34
HIGHLIGHTS IN THE NEWS
Independent Products 22
Exhibitors Set for Session....:. .-. 36
Mooney Resigns : 36
Warner Denies Sale to Combine 36
Milwaukee Program 37
$250,000 Pledged to Cohen , 37
Associated Manager Vanishes 37
Michigan Throws Hat in Ring , 38
Art Mix Producers Fined 38
Neilan Joins P. A. Powers 40
Producers Aid Palestine _ 40
F. B. O. Calls Sales Meeting 41
England Stirred by Films 42
Warners Call a Convention 43
Universal Salesmen Meet 45
Texas M. P. T. O. Acts 45
PICTORIAL PRESENTATIONS
"Manhattan Madness" Frontispiece
"The Mansion of Aching Hearts" • 44
"Lying Wives" 56
"North of Nome" and "Cagey Love" .'. 82
REGULAR DEPARTMENTS
Editorials 19,. 49
Hollywood Close-Ups - _ 47
Independent News 53
Exhibitor News 58
Sales News and Personalities 63
Production Highlights 67
Exploitation and Greater Movie Stunts 69
Box-Office Reviews 76
Big Little Feature- 79
Production Charts, Features 83
Production Charts, Shorts _ 87
Equipment News and Notes 91
Classified Ads 104
Copyright 1925 by Exhibitors Review Publishing Corporation
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Build-
ing, 45 West Forty-fifth street, New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates: Postage paid per year, United States, $2; Canada, $3; Foreign,
$6; single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE
F. HEATH COBB
1432 GOWER ST., HOLLYWOOD.
n
Has This Record Ever
Been Touched?
METRO-GOLDWYN S prod-
uct in the current year has
been practically 100 per cent
successful at the box-office.
Picture after picture has made
big money for exhibitors.
The box-office record reveals a most
important fact for exhibitors to remem-
ber— that in the current year they
have been getting from Metro-Goldwyn
more box-office winners than from any
other company.
HERE are productions that
are the outstanding hits of
the year in theatres everywhere:
"He Who Gets Slapped," "His
Hour," Buster Keaton in "The
Navigator," "Sinners in Silk,"
' 'The RedLily, " " MarriedFlirts, ' '
"So This Is Marriage!" "The
Snob,'" 'Wine of Youth," "Lady of
the Night," "The Great Divide,"
Lon Chaney in "The Monster,"
"Excuse Me!" "Cheaper to
Marry," Buster Keaton in "Seven
Chances," "Wife of the Centaur,"
"The Way of a Girl," "Proud
Flesh," and many more.
There never was a greater
product in all the years of motion
pictures than the Metro-Goldwyn-
Mayer productions of the current
year.
By their consistency of merit and the num-
ber of outstanding successes, the first year's
productions of this organization have
more than proven to theatre owners and
the public the strength of this new union.
' I VHIS new season which we are now
prepared for and facing will clinch
with proof and convince beyond the
shadowof question that Metro-Goldwyn
is the theatre owner's most powerful
ally because its pictures are produced
by men who know what makes an en-
tertaining show.
The Talk of the Industry
9
D
n
b
0=
1525322525252!
To the right, Jack saves one of
the "city fellers" from a sage-
brush friend who finds it almost
too much to resist taking a shot
at such a wonderful target as is
provided by the top hat.. "Man-
hattan Madness" presents many
interesting contrasts in charac-
ter delineation and honest fun.
Speaking of contrasts, would you recognize the hard
riding cowman on the left, as the sheik in the illus-
tration below? And would you be sure that either of
them was Jack Dempsey, Champion of Champions?
Both are the Champ, and the girl is Estelle Taylor-
pardon our error, we mean Mrs. Jack Dempsey.
How would you like to be in the
other corner? If in doubt, con-
sult Messrs. Willard and Firpo!
Associated Exhibitors' "Manhat-
tan Madness" gives the Pharaoh
of Fistiana a chance to use his
hands as well as to prove that
he is a screen thespian whose
efforts are bound to be popular.
ii
Manhattan Madness"
A Thoroughly Stirring Associated Exhibitors Release Starring
Champion Jack Dempsey and Estelle Taylor, note his wife
myites
EXHIBITORS
c&ufe REVIEW
9he Business Paper of the Motion ftcture Industry
This Is No Time For Petty Politics
HE ONE political question that
comes legitimately before the
Milwaukee convention is the
question of leadership. No
effort to consolidate the inter-
ests of independent exhibitors can get
far without some one who is earnest,
honest and capable to guide it.
Petty issues and petty politics will
smother the one big issue, inevitably,
unless exhibitors unite under the leader-
ship of some one man who knows what
he is fighting for, who has proven his
capacity as a leader and organizer and
who can not be bought.
The man who answers that description,
and who in all respects seems to come
nearest to meeting the needs of this
crucial hour in motion picture develop-
ment, is Sydney S. Cohen.
On the strength of these indisputable
facts, he should have the support of all
independent interests at Milwaukee:
Since the organization of the M.P.T.
O.A. he has carried on, some of the time
almost alone, an aggressive battle for
exhibitor independence.
His organization tactics have kept the
M.P.T.O.A. alive in the face of innumer-
able crafty efforts to kill it.
He has had endless opportunities to
sell out and by his refusals to listen has
demonstrated that he isn't that sort.
He has shown splendid tactical ability
as an organizer and executive.
He has personal interests and means
that render him independent of the mo-
tion picture business and place him
entirely beyond the destructive influence
of the motion picture interests against
which his fight must be directed.
He has brought the organization to the
point where it is potentially capable of
controlling the future of the industry and
of safeguarding the interests of the
legitimate investors in theatre properties.
He has dealt constructively with the
problems confronting the theatre owners
of the United States and Canada, indif-
ferent to the recriminations of those who
would paint him as a destructive radical.
He is seeking no office, no personal dis-
tinction, no profit for himself. Rather,
he has sacrificed personal profit steadily,
giving his time to organization work at
the expense of his personal affairs.
He is interested in just one thing:
Results. Results that will establish per-
manently and beyond dispute the position
and the rights of the independent theatre
owner as against all who would destroy
him.
These are matters of open record.
The record points conclusively to Syd-
ney Cohen as the one man whose leader-
ship can be counted on to consolidate
exhibitor interests, regardless of location
or of organization affiliations.
It is not surprising, however, that
Sydney Cohen is disposed to lessen his
own participation in organization work
after the Milwaukee convention, feeling
that someone else should pick up a large
part of the responsibility he has been
carrying, that he may devote a reason-
Page 20
Exhibitors Trade Review
able amount of his time to his personal
affairs.
He feels that he should make way for
other men who are seeking- to prove their
qualifications for leadership.
But, as matters now stand, he is the
outstanding- counselor and leader of the
forces of independence. And he is not a
quitter.
The Milwaukee convention, whatever
it may do, can not finish the fight, Nor
can it replace Sydney Cohen with any
man who can carry on in his place during
the coming year.
This is not the time to swap horses.
This is not the time to enter into parti-
san controversy as to who shall be presi-
dent, or this or that in any exhibitor
organization.
This is not the time to engender sec-
Give a Thought
AT THIS TIME, when the attention of the
entire industry is focused on the battle over
future product, it seems in order to suggest
to every exhibitor the advisability of giving closer
attention to the business building possibilities of
short subjects.
Features, on the average, are running altogether
too long and the public is rather tired of the
monotony that results from the haphazard treat-
ment of short subjects in the usual program.
As long as ordinary people disagree, the pro-
gram which fails to provide variety will prove un-
satisfactory to a substantial part of the audience.
No picture thus far produced has met with unan-
imous popular approval and probably none ever
will. But it is possible to build programs that will
contain enough of variety to provide everyone with
at least a measure of entertainment.
It is too commonly the practice to slide the short
subjects through with little advertising, exploita-
tion or attention to their quality. Thus the public
is very definitely given the idea that the shorts do
not count, that they are thrown in, as they say
down in Louisiana, as so much lagniappe.
That attitude is altogether wrong. We may not
know it, we may not admit it, but we have as cus-
tomers in this business an army of people who care
tional disputes or inter-organization dis-
agreements.
This is not the time to enroll one state
against another. Nor is it the time to
indulge in any of the multitudinous by-
plays that will draw attention away from
the main issue, which is —
Are independent exhibitors, and with
them independent producers and dis-
tributors, going to be permitted to live?
If the answer to that question is to be
satisfactory, the Milwaukee convention
will demonstrate its wisdom by drafting-
Sydney Cohen for continuing service in
the forces of independence, regardless of
his personal inclinations.
Keep him at the front, where he be-
longs.
Then give him the united support to
which he is entitled and the fight will
be won.
to Short Subjects
little for our features and a great deal for our com-
edies, our serials, our featurettes, our news reels.
Why tell them, by inference, that their judgment
is rotten?
Talk of "elevating the pictures" is all very well,
but doesn't mean much, at least as long as the
public mind is already elevated considerably above
a lot of our product. But in short subjects there
isn't much of that sort of thing to worry about.
All that is needed is provision for a little more
liberal use of shorts and reasonable attention to
putting them over with the public.
At no great risk, any theatre can try out such a
program and readily determine hoAv it works.
Obviously no exhibitor will continue a policy which
reflects adversely in reduced attendance or unfa-
vorable criticism. But it isn't likely that such
results will be registered in any case where every
part of the program is given its separate careful
consideration and treatment.
To embark on such a program, however, necessi-
tates steering as far as possible from features of
excessive length.
Whatever it may be in life, to most people
variety is truly the spice of entertainment. We
can get more of it into the motion picture theatres
by a reasonable amount of attention to what is now
the most neglected feature of the business.
May 16, 1925
Page 21
itors
Here Is the Product You Can Book for Next Year With-
out Fear That You Are Breeding Unfair Competition
Which Will Strangle You With Your Own Money
THE MAN OF THE HOUR
Sydney S. Cohen, by his own record and the force of
circumstances, is the leader in the war for independence,
for an open market and the maintenance of decent com-
petition throughout the motion picture business. Give
him your support.
HE ONE outstanding
possibility of the Mil-
waukee convention lies
in carrying through the
idea of using your play-
dates for your own defense.
Never before in the history of
the fight against the encroach-
ments of the distributor-theatre
combine have the issues been so
clearly outlined.
Never before have independent
theatre owners been offered so
forcefully an opportunity to com-
pel the restoration of decent meth-
ods and fair competition.
But one course is open to you,
as an independent, if you are to
survive:
Book product that can't hurt
you!
As a practical guide to the effec-
tive use of play-dates as the effec-
tive ammunition of the battle of
Milwaukee, Exhibitors Trade Re-
view presents here a summary of
the product offered for next year
by distributors who have given
satisfactory assurances of their
adherence to the cause of the inde-
pendent theatre owner.
The companies in this list are
specifically and permanently pledg-
ed to refrain from entering into
competition with you.
Some of them, perhaps, have
been on the fence until lately, be-
lieving they might be forced into
extensive theatre operation as a
means of self-preservation.
All of them, however, have now
declared themselves definitely.
In this collection you will find
plenty of product, plenty of good
product, to keep your house oper-
ating on a profitable basis.
Book these pictures first.
Put your play-dates to work!
Page 22
Exhibitors Trade Review
INDEPENDENT FILMS FOR
ASSOCIATED HAS 26
READY FOR BOOKING
Associated Exhibitors bring forward, in their special
announcement for the Independent bookings, not less than
twenty-four features and four big specials. These will be
released in three groups, including the specials of not less
than eight in each group. All of each group will be ready
at one time, two or three months in advance of their release.
When twenty-four or more of these pictures are bought
at one time, sight unseen on the word of Associated as to
their quality, they will be given a special guarantee as to
their box-office return value.
The list follows:
"Never Weaken," a Harold Lloyd production.
* * *
"Manhattan Madness," with a strong cast headed by
Jack Dempsey and Estelle Taylor, George Siegman, Frank
Campan, Bull Montana, Glenn Cavender, Nelson McDowell
and six others. Authorization of $350,000 expenditure has
been made on this picture.
* * *
"Keep Smiling," Monty Banks' successor to "Racing
Luck." This will be a feature comedy, based upon thrilling
water exploits, and will have Anne Cornwall as the lead-
ing woman. Cast: Robert Edeson, Stanhope Wheatcraft,
Martha Franklin, etc.
* * *
"Headlines," a dramatic chapter from the life of a woman
reporter on a metropolitan newspaper. Anita Stewart,
Matt Moore, Virginia Lee Corbin and John Bartels have
the leading roles. E. H. Griffith, director.
* * *
"Fifty-Fifty." From a story by Alan Dwan and one of
the best this director has written. Produced by Henri
Diamant Bergere with a cast which includes Lionel Barry-
more, Louise Glaum, Hope Hampton, Arthur Donaldson
and others.
"Camille of the Barbary Coast." Underworld drama
from a published story by Forest Halsey. Directed by
Hugh Dierker. Cast includes Mae Busch, Owen Moore,
Burr Mcintosh, Douglas Gilmore, Dagmar Godowsky,
Dorothy Kini, Harry T. Morey and Wilton Lackaye.
* * *
"Two Can Play." Saturday Evening Post serial by
Gerald Mygatt. Clara Bow as the Girl and Allan Forrest
as the Boy. Nat Ross, director. A story of the strange
assignment received by a serious minded young man who
answered the queerest newspaper advertisement on record.
* * *
"I Do," a Harold Lloyd production.
* * *
"The Greatest Thing." From a story by Lewis H.
Moomaw. The cast includes Tom Moore, Eileen Percy,
Mary Alden, Chester Conklin, James Mason and others.
Photographed in the mountains of Oregon.
"My Buddv's Wife," in which Glenn Hunter is featured.
The story, which is a romance with powerful human inter-
est appeal and a number of strong dramatic situations, is
from a Smart Set magazine serial by T. Howard Kelly.
Tom Terriss is the director. Edna Murphy, Douglas Gil-
more, Flora Finch and Marcia Harris.
* * *
"The Ship of Souls," with Bert Lytell, Lillian Rich, Earl
Metcalf, Tom Santschi and a big cast. It is based on Emer-
son Hough's novel and we have the author's statement that
he regards it as a greater story, and better picture material,
than "The Covered Wagon."
* * *
"A Gamble in Souls." (Title may be changed.) This is
from a story by Lanier Bartlett. The producer is now on
the Coast completing the cast.
* * *
"A Million Dollar Doll." This is the novel by Mrs.
W. M. Williamson, the well-known magazine writer, and
was bought at a cost of $40,000. It is said to be made on
an elaborate scale, with all the safeguards that a capable
cast and good direction can provide.
"Among Those Present," a Harold Lloyd production.
* * *
"Who Said So?" (Tentative title.) Another Monty
Banks feature comedy. Some entirely new stunt stuff in
this one — a real thriller.
* * *
"What Is Love?" (Working title.) This is a society
drama to be made with a big cast.
* * *
"The Miracle of Life," an S. E. V. Taylor production
and one of the best human interest stories that has been
submitted to us in two years. If we can cast this one as
we plan it ought to make a great picture.
* * *
"Hearts and Fists," a powerful North woods drama with
thrills enough for a serial. It is based upon a novel by
Clarence Buddington Kelland and was first published in
the American Magazine.
* * *
"Lover's Island," a romance taken from a Smart Set
Magazine story by T. Howard Kelly. It is based upon a
grandfather's endeavor to save his granddaughter from
the mistakes her mother made. Cast: James Kirkwood,
Hope Hampton, Lewis Waldheim. Director Henri Dia-
mant Bergere.
* * *
"A Sailor-made Man," a Harold Lloyd production.
* * *
"A Woman Scorned." This is being made in England
with an American cast. Cosmopolitan Productions, Ltd..
is the producer.
* * *
"Blue Beard," a novel by Owen Johnson, will be the story
utilized by St. Regis Productions for the production to
follow completion of "A Million Dollar Doll." Direction
will probably be by E. H. Griffith.
"Shine Inside." (Tentative title.) Another laugh riot
in which Monty Banks will have the support of a first-
class cast.
* * *
"Grandma's Boy," a Harold Lloyd production.
* * *
"Her Husband's Wife." (Title tentative.) A society
drama which probably will be started shortly.
May 16, 1925
Page 23
INDEPENDENT
ANCHOR RELEASES 24
Twenty-four pictures are on Anchor film distributors
list. Eight railroad thrillers starring Helen Holmes in "Perils
of the Rail," "Webs of Steel," "The Train Wreckers,"
"The Open Switch," "Mistaken Orders," "The Lost Ex-
press," "The Main Line Wreck," "The Fast Freight";
eight Westerns starring Alton Hoxie in "Riding Romance,"
"Unseen Enemies," "The Texas Terror," "Red Blood,"
"The Ace of Clubs," "The Lost Trail," "Hidden Gold,"
"The Road Agent" ; eight Westerns starring Bob Reeves in
"Cyclone Bob," "Riding Straight," "True as Steel," "Fight-
ing Luck," "The Iron Fist," "The Desperate Chance," "The
Narrow Escape," and "Riding for Life."
* * ♦
13 RELEASES FROM ASTOR
FOR 1925-6
$480,000 advertising campaign for independent produc-
tions.
16,340,000 readers monthly in huge publicity tie-up.
Greatest cooperative publicity campaign ever arranged
for exploitation of independent productions.
Astor Distributing Corporation and Macfadden Pub-
lications, with millions of readers, allied in field of inde-
pendent picture-making.
Stories. on which productions are based will be pub-
lished in installments and as novelettes in Macfadden
magazines and newspaper.
Twelve Astor "Gold Medal" productions and one Astor
"Aristocrat" special for season of 1925-26.
The burning national question which startled America
and is bringing pages of publicity to newspapers —
CHILD WIVES— will be the theme of the big special.
Harry Rathner, after 14 successful years in marketing
and exhibiting productions now becomes distributor.
Has implicit faith in supremacy of independents.
Independent market to get all product.
Ramon Novarro one star.
These were some of the high-lights of an announce-
ment made this week by Harry Rathner, president of the
Astor Distributing Corporation in his offices, 1005-8
Loew State Building, New York. An entirely new dis-
tributor of picture productions and one whose advertising
and exploitation will be dedicated to the purpose of
building up the business of the independents.
When seen in his office, Mr. Rathner said :
Our plan of distribution and production has been care-
fully worked out after months of study and with the
benefit of practical advice and long experience.
"A number of productions already are scheduled, and
as our plans progress further we will keep buyers and
exhibitors fully advised through full-page advertising
in the motion picture trade papers and at the same time
we will have under way simultaneously the biggest na-
tional tie-up for publicity ever worked out for inde-
pendent productions.
"The Macfadden Publications offer without doubt the
greatest means of publicity of any similar group of mag-
azines. In organizing the Astor Distributing Corporation
it was our aim to obtain our publicity to the public
through magazines which would be read by many people.
We considered many mediums before closing a contract
with the Macfadden publications. We were determined
not to place publicity in magazines which lie around
EXHIBITORS
doctors' offices or barber shops ; we wanted widely read
magazines, and we have them in the MacFadden Publica-
tions. These magazines include "Movie Weekly,"
"Dream World," "Dance Lovers," "Physical Culture,"
"True Story," "Modern Marriage," "True Detective,"
"Sportlife," "True Romance," "Fiction-Lovers," "Your
Car," and "Muscle Builder."
"Our Astor first 'Aristocrat' will be on a theme which
startled the whole country, namely, child wives. This is
a subject which has been getting big newspaper space,
in some cases whole pages, throughout the country.
"One of our first 'Gold Medal' productions to be re-
leased will be Ramon. Novarro in 'A Lover's Oath.' This
is a Ferdinand Pinney Earle production. Playing oppo-
site Novarro is the talented Kathleen Key, and the pro-
duction was edited by Milton Sills. These are the stars
in 'Ben Hur.'
" 'The Shining Adventure,' from the novel by Dana
Burnett, produced by Madeline Brandeis and directed
by Hugo Ballin, stars Percy Marmont, of Tf Winter
Comes' fame, and Mabel Ballin. Ben Alexander plays
an important part in 'The Shining Adventure.'
"The story for the child wives production was written
by Garrett Fort, the prominent young scenarist who has
just been placed under contract by Cecil B. DeMille.
The. script was worked out in collaboration with Major
Maurice Campbell, who also will personally direct it.
"The first picture will be in the hands of exchanges
by June 15 and thereafter will be available on a regular
schedule. Stories are being selected for other produc-
tions."
ARROW COMES FORWARD WITH
24 NEW ONES
The conditions which prevail within the industry to-
day were definitely forecast many moons ago by W. E.
Shallenberger, President of Arrow Pictures Corpora-
tion, who then formulated his plans to provide the Inde-
pendent exchanges and theatres with the quality of product
so vital to their support and well-being. The forthcoming
season sees gathered beneath the Arrow banner, the
strongest group of production executives and directors ever
assembled by an Independent company. A resume of these
men and their respective contributions to the Arrow pro-
gram follows : There will be
8 Whitman Bennett Productions
Mr. Bennett, a veteran producer whose experience has
been gained over a period of years, will himself wield the
megaphone for four of these productions, while four, under
Mr. Bennett's supervision, will be sponsored by Wilfred
Noy, the director who gave "The Lost Chord" to the screen.
The four productions directed by Mr. Bennett will be fast-
moving, actionful screen dramas, bordering upon the melo-
dramatic. Mr. Noy's pictures will be society dramas, lav-
ishly mounted and magnificently cast.
2 W. E. Shallenberger Productions
The guarantee of excellence for this duo of specials — to
be made with big stars from big stories — lies in the fact
that to them the man who has builded the dominant Inde-
pendent organization functioning today, will give his name.
(Continued on following page)
Page 24 Exhibitors Trade Review
WHY PATRONIZE YOUR
(ARROW PROGRAM, Continued)
This is the first time that Dr. Shallenberger has ever put
his name to any productions.
4 Dallas Fitzgerald Productions
Mr. Fitzgerald is one of the screen's most capable di-
rectors. Possessed of unlimited artistry, and a strong
dramatic sense, his every production is assured of public
success. Proof of the quality of picture which may be
expected from Mr. Fitzgerald, is furnished by the fact
that he has signed May McAvoy, foremost among the
gifted ingenues of the screen who has just finished as the
leading feminine player in "Ben Hur," as the star of his
first production.
4 National Motion Picture Bureau Productions
These are to be directed by Edwin S. Hollywood, which
statement in itself is a definite assurance of quality. Mr.
Hollywood's directorial experience includes the making of
society dramas of the highest type, so we may look to him
for something well worth while.
4 Arthur Beck Productions
"Barriers Burned Away" was Mr. Beck's most recent
contribution to the screen, prior to which he has been mak-
ing pictures successfully and well over a period of years.
The series which he will create for the Arrow schedule will
be in every way worthy to stand side by side with his
best efforts of the past.
2 I. E. Chadwick Productions
Melodrama can never die. There is — and always will be
—a place for it upon the stage and screen. Mr. Chadwick,
keen showman that he is, knows this fact well and is there-
fore preparing to start work on the first of two big melo-
drama specials which he will make for Arrow. The first
one will, in all probabilitv, be "Driven From Home," Hal
Read's famous play. Mr. Chadwick promises casts and
settings of superlative excellence.
""/*'. 5fc 5fc 5jS
24 FOR ARTCLASS M. P. C.
Weiss Brothers, "Artclass Motion Picture Corpora-
tion," announces three series of 8 pictures each. The
first 8, with Buddy Roosevelt, the first title of which will
be "Reckless Courage." The second series of 8, called
the Buffalo Bill, Jr., series, announces "Quicker Than
Lightnin' " as a first title. The third series, known as
the Wally Wales series, will release "Tearin' Loose" as
its first title. These pictures are five reels each in length.
** *
MORE THAN 18 ASSURED
BY AYWON FILMS
Nathan Hirsh, president of the Aywon Film Corpora-
tion, announces the product that his organization will
make available for the independent market this coming
season. Aywon will have an imposing array of some 18
or more productions, numbered among them being some
new style outdoor pictures that, from all advance in-
formation, should prove excellent box-office attractions.
Mr. Hirsh will release 6 Bear Productions starring
Gordon Clifford and Charlotte Pierce. The first two of
these, "Oil and Romance," and "The Queen of Spades,"
have already been completed and all who have seen them
to date declare they are quite the best pictures of their
kind ever made. Gordon Clifford comes to the fore as an
actor of unusual merit and a stunt man second to none.
Miss Pierce is a delightful personality and a most capable
actress.
Six Kit Carson productions will also be on the Aywon
Schedule. In them Kit Carson himself will be featured.
They are Robert Horner productions. The first, already
completed, "His Greatest Battle," has among its sup-
porting cast Pauline Curley, Jack Richardson, John
Pringle, Gladys Moore and Louis Moniago.
Six Marlborough features will be released by Mr.
Hirsh's company. The first, entitled "The Law and the
Lady," is ready and boasts a cast composed of Alice
Lake, Mary Thurman, Maurice Costello, Tyrone Power
and others equally well known.
5fc ^
BANNER AND ROYAL
CONTRIBUTE 12 FILMS
Banner Productions, released by the Henry Ginsberg
Distributing Corporation, in their pre-announcement of
1925-26 have 6 Banner productions, the titles of which
are : "The Love Gamble," from the well-known novel
by Mazie Greig; "Raging Seas," adapted from the popu-
lar novel, "Salvage," by Izola Forester, author of "The
White Moth," and "A Cafe in Cairo" ; "Brooding Eyes,"
adapted from the sensational novel by John Goodwin ;
"Whispering Canyon" ; "The Checkered Flag," adapted
from the widely read novel by John Mersereau, and the
sixth title is to be announced soon.
Under the Royal Pictures, with William Russell as
the feature star, are the following: "The Taxi Mystery,"
"The Phantom Express," a gripping thrill-o-drama that
will hold your audience spellbound ; "The Millionaire
Policeman," "A Desperate Moment," a great dramatic
story that has been faithfully transferred to the screen;
"The Night Alarm," a great selling title — a story that
lives up to the title ; and the sixth story and its title
will appear shortly.
^ ifc H<
mmAJ LEAST 17 ON THE
CHADWICK BOOKINGS
With the signing of Charles Ray for four produc-
tions two weeks ago, I. E. Chadwick, president of
Chadwick Pictures Corporation, completed arrange-
ments for 1925-26 program, which provides for a
one hundred percent increase over last season's product.
The tentative plans for the new season provide for seven-
teen productions and it is expected that several additional
special pictures will be added to this list at a later date.
The first production of the new series, "The Wizard of
Oz" which recently broke all records at its world premier
at the Forum Theatre in Los Angeles, is the most pre-
tentious picture that this leading independent organiza-
tion has yet offered. It is expected that this fantastic
(Continued on following page)
May 16, 1925
Page 25
SWORN COMPETITORS?
(CHADWICK PROGRAM, Continued)
spectacle, a screen version of the L. Frank Baum play
and book, will be among the big productions of the year.
Larry Semon is featured in a cast which includes Bryant
Washburn, Dorothy Dwan, Charles Murray, Joseph
Swickard, Virginia Pearson, Mary Carr and Oliver
Hardy. Another Semon special comedy, tentatively en-
titled "The Perfect Clown," will be included in the latter
part of the season's program. Production on this picture
will be started shortly, however, as it is expected that
several months will be required in the making.
Lionel Barrymore, America's most distinguished actor,
will continue with Chadwick Pictures Corporation for
another year, making two special dramatic productions
during that period. The first of these will be "The
Bells," made famous the world over by Sir Henry Irving.
This picture and the second, typical of the Barrymore
productions for Chadwick, will be lavish in production
and will be interpreted by supporting casts of well-known
screen stars. The second Barrymore vehicle will be
selected from a group of distinguished Broadway stage
successes which are now under consideration. These
two Barrymores will be made in the East.
The Chadwick 1925-26 program marks the return of
George Walsh to the type of thrilling action stories that
first won him recognition on the screen. Although Mr.
Walsh has enjoyed unusual success in the type of pro-
ductions he has made recently, Mr. Chadwick has sensed
the tremendous demand for the kind of modern romances
that gives Walsh an opportunity to display his extra-
ordinary athletic ability. The first of the six Walsh
pictures, "American Pluck," is an indication of the type
of stories that will follow. This production deals with
the adventures of a young American engineer, whose
counter-revolution in a small Latin-American republic
breaks up a rebel plot and restores the rightful govern-
ment to power. Richard Stanton is directing "American
Pluck," and the cast includes Wanda Hawley, Dan
Mason, Frank Leigh and Wilfred Norah. Ralph Spence,
one of the best known screen authors, will write the titles
for and edit all of the George Walsh productions.
What is expected to be one of the most sensational
pictures on the new Chadwick schedule is "The Un-
chastened Woman," a film version of Louis K. Anspach-
er's great American drama, which will mark the return
to the screen of Theda Bara. Preparations are now
under way for this picture which will be one of the most
elaborate productions on the program. "The Unchastened
Woman" will be released early in the Fall.
Two new specials are included in the 1925-26 program.
Both are based on well-known plays that have been most
successful on Broadway and have been big money makers
with stock companies for years. The first of these,
"Winning the Futurity," is, as its name implies, a race
track story that will lend itself particularly to a typical
Chadwick spectacular treatment. Another stage melo-
drama for Chadwick is a railroad story, "The Transcon-
tinental Limited," which is expected to be one of the
outstanding productions of the last half of the Chadwick
program.
Charles Ray will make his bow under the Chadwick
banner with four new rural comedies in next year's pro-
gram. The first of these will be "Some Pun'kins," an
original story written especially for the star. It is the
intention of Chadwick to have these Ray pictures follow
closely the trend of the rural comedies in which Ray
attained his greatest success. With this idea in view,
they have arranged to have these productions directed
by Jerome Storm, who has been responsible for most of
the Ray successes. Joseph De Grasse, another of Ray's
former associates, will supervise the productions. The
cast of "Some Pun'kins," which is now in production,
includes Duane Thompson, one of the 1925 Wampas
Baby stars, George Fawcett, Bert Woodruff, William
Courtright and Mary Carr.
* * *
3 SERIES OF 6 EACH
COMING FROM C. B. C.
Columbia Pictures Corporation makes an announce-
ment of 18 pictures for 1925-26. These are divided into
three series of 6 each — 6 for Columbia, 6 for Perfections,
and 6 for Waldorf. The titles for Columbia are : "The
Danger Signal" with a cast including Jane Novak,
Robert Gordon, Gaston Glass, Dorothy Revier, Pat Har-
mon, Lincoln Stedman, Gertrude Short; "SOS Perils of
the Sea," "Ladies of Leisure," "The Unwritten Law,"
"The Lure of Broadway," "Midnight Flames." Perfec-
tion's six are : "Fighting Youth," with a cast of Pauline
Garon, William Fairbanks, William Norton Bailey, Tom
Carr, George Periolat, Frank Hagney, Pat Harmon, Jack
Britton ; "The Speed Demon," "The New Champion,"
"A Fight to a FinisV "The Handsome Brute." Wal-
dorf's six are : "The Thrill Hunter," "Sealed Lips,"
"The Fate of a Flirt," "The Prince of Success," "The
Penalty of Jazz," "An Enemy of Men."
94 PICTURES IN DAVIS
DISTRIBUTING GROUP
1 Super special, "Tales of a Thousand and One
Nights," 7 reels. Gorgeous screen version of "Arabian
Nights."
1 Special, "Red Love." A striking drama of the mod-
ern American Indian starring John Lowell and Evan-
geline Russell. 6 reels.
14 Features — J. J. Fleming productions. 5 reels.
Starring Al Ferguson : "Shackles of Fear," "Phantom
Shadows," "A Fighting Romeo," "Trail of Vengeance,"
"Scarlet and Gold," "The Fighting Parson," and 8 more
titles to be announced.
8 J. J. Fleming productions, 5 reels, starring F. Schu-
mann Heink. Names and cast to be announced shortly.
6 James Oliver Curwood dramas, 6 reels : "My Neigh-
bor's Wife," starring Herbert Rawlinson, Tom Santchi,
E. K. Lincoln, Marie Walcamp, William Russell, Mildred
Harris, Richard Travers, Grace D'Armond, Chester
Conklin, Helen Ferguson, Wyndham Standing, Marga-
ret Loomis, Gibson Gowland, Edward Davis, Philip De
Lacy, Dan Mason, now ready. The other titles are "The
Wolf Hunters," "Tentacles of the North," "Law or
Loyalty," "The Gold Hunters," "The Courage of Captain
Plum."
8 Ken Maynard productions. 6 reels. Starring "Ken"
Maynard, the marvelous trick rider of the world.
"$50,000 Reward," now ready. The other titles are
"Fighting Courage," "The Haunted Range," "Timber
Wolves," "The Texan's Oath," "The Grey Vulture,"
"The Lights of Mojave," "The Demon Rider."
8 General Charles King "Frontier Features." 6 reels.
U. S. Army post life in the far West. "Under Fire" now
(Continued on following page)
Page 26
Exhibitors Trade Review
USE YOUR PLAY-DATES
(DAVIS PROGRAM, Continued)
ready. The other titles are : "Worst Man of the Troop,"
"From the Ranks," "Way of the West," "Apache
Princess," "Tonio of the Sierras," "Warrior Gap," "Star
Light Ranch."
8 De luxe melodramas, international society. 6 reels.
"Siren of Montmartre," "Dangerous Paradise," "The
Affairs of Jean," "Parisian Folly," "The Petters," "Stolen
Love," "Price of Virtue," "Passion's Penalty."
8 "Secret Service" productions, starring Peggy O'Day,
the "Thrill Girl." 5 reels. S. Cole, producer. Titles to
be announced.
8 Forrest Taylor Productions, starring Forrest Taylor
and Ann Berryman. 5 reels. Titles to be announced.
6 2-reel "Fragments of Life" series. Novelties with-
out titles. "It Might Happen to You" ready. Other
titles to be announced. Produced and directed by F.
Herrick Herrick.
12 "Sheiks and Shebas," 2-reel comedies. Young
America at its funniest. "Peggy the Vamp" now ready.
Produced by Womack-McKnight Productions.
12 "Hey Fellas," 2-reel kid comedies, a screamingly
funny bunch of peppy kids do their stuff. "Saturday"
now ready. Produced by Womack-McKnight Produc-
tions.
1 10-Episode mystery serial, "The Mystery Box,"
starring Ben Wilson and Neva Gerber. Produced by
Ben Wilson. Now ready.
1 15-Episode mystery serial, "The Power God," star-
ring Ben Wilson and Neva Gerber. Produced by Ben
Wilson. Ready late Fall.
F. B. O. ANNOUNCES
64 FEATURE PRODUCTS
Film Booking Offices of America, Inc., the bulk of
whose productions are made in Hollywood, announces
one of the heaviest production schedules for the Fall and
Winter season of 1925-26 in the recent annals of the
motion picture industry.
The new program will embrace 64 features, 12 of which
will be special productions, including stories from such
nationally famous authors as Gene Stratton-Porter and
Laura Jean Libbey, with no less than two productions
by Emory Johnson, maker of such memorable attractions
as "In the Name of the Law," and "The Third Alarm."
The specials will consist of:
* * *
"Drusilla With a Million," an Associated Arts Cor-
poration production, based on the famous novel by
Elizabeth Cooper, and directed by F. Harmon Weight,
starring Mary Carr, with Priscilla Bonner and Kenneth
Harlan in support. The story of "Drusilla" centers
around an old lady inmate of a charity home, and the
unique manner in which she disposes of a million dollar
legacy which is left her.
"Parisian Nights," a Gothic production, is the second
picture to come under the head of specials for the 1925-26
season. "Parisian Nights" is a romantic, colorful melo-
drama of the Paris underworld, and co-stars Elaine
Hammerstein and Lou Tellegen, with Renee Adoree
prominent in support, directed by Alfred Allen Santell.
C. Gardner Sullivan's second independent production
for F. B. O. distribution, called "If Marriage Fails?"
and featuring Jacqueline Logan, Clive Brook and Jean
Hersholt, is also scheduled as a special. "If Marriage
Fails?" is an original story by the well-known author-
scenarist-producer.
* * *
"The Keeper of the Bees," the well-known novel by
the late Gene Stratton-Porter, now running serially in
McCall's Magazine, which has been read by over 10,000,-
000 persons, is the fourth special on F. B. O.'s Fall and
Winter schedule. James Leo Meehan, Mrs. Porters
son-in-law, who is thoroughly familiar with the works
of his late mother-in-law, and who understood her ideals
in literature, will direct "The Keeper of the Bees." Mr.
Meehan is now at work on the continuity, and production
will start on the F. B. O. lot in Hollywood as soon as a
cast is assembled.
* * *
"When His Love Grew Cold," one of the four Laura
Jean Libbey stories which F. B. O. purchased from the
estate of the late author, is now in course of production
on the F. B. O. lot, and will be followed by "A Poor
Girl's Romance," an equally famous Libbey masterpiece.
Emory Johnson and his well-known mother, Mrs.
Emelie Johnson, are preparing the story and continuity
of "The Last Edition," the young director-producer's
new effort, which will immortalize the profession of jour-
nalism. The leading character will be an assistant fore-
man in the press room of a big metropolitan daily. It is
likely that Ralph Lewis will sign to play the leading
role, with a group of stars handling the other parts.
* * *
Mr. Johnson will take about six or eight weeks to finish
his newspaper story, after which he will personally edit
the production and then prepare to sail for the Scandi-
navian countries where he will produce a special for
F. B. O. with the co-operation of the Norwegian and
Swedish governments, called "Happiness." Mr. Johnson
predicts that "The Last Edition" and "Happiness" will
be his two greatest productions to date.
* * *
"The Isle of Retribution," one of the best sellers of
1923, written by Edison Marshall, author of such well-
known novels as "The Snowshoe Trail," "The Sky Line
of Spruce," and "The Heart of Little Shikara," will be
produced on an unusually lavish scale by Film Booking
Offices.
The cast, which calls for two leading ladies and two
leading men, one a giant at least six feet six inches in
height, is now being assembled by Production Manager
B. P. Fineman, and shooting will commence in a few
weeks.
* * *
"Flaming Waters," an original story by E. Lloyd
Sheldon, well-known scenarist, will be produced as soon
as a cast is assembled, according to an announcement
by B. P. Fineman, production manager of F. B. O.
* * *
Produced on the same lavish scale that characterizes
all their railroad dramas for which they have become
justly famous, Film Booking Offices of America, Inc.,
plan to put in production, on their own lot in Holly-
wood, the greatest railroad melodrama ever made,, tenta-
tively titled "The Midnight Flyer."
B. P. Fineman, production manager, contends that
"The Midnight Flyer" will outdo "Westbound Limited"
an F. B. O. railroad picture which made box-office history
in point of view of thrilling story, prominent stars and
brilliant direction. Mr. Fineman is assembling a cast
(Continued on following page)
May 16, 1925 Page 27
FOR YOUR OWN DEFENSE
(F. B. O. PROGRAM, Continued)
now, and production will start just as soon as the players
are selected.
•j * * . *
F. B. O. promises exhibitors the greatest race track
story ever filmed in the history of the motion picture
industry in "The Futurity Winner," production on
which will commence on the F. B. O. lot in Hollywood
as soon as a cast is assembled.
In addition to the twelve specials, there will be 52
program pictures, embracing the Evelyn Brent series of
crook melodramas ; the Maurice Flynn series of comedy
dramas ; the Richard Talmadge series of action comedy
melodramas; the Fred Thomson series of Western
specials and the Bob Custer series of Western adventure
stories.
* * *
30 FEATURES, 14 WESTERNS
IN FOX'S COMPILATION
The Fox Film Corporation presents a magnificent
program of releases for the 1925-6 season. These pro-
ductions are in readiness for Milwaukee bookings.
Most of the pictures are screen versions of novels that
have already proven their worth, and in every instance,
the picture is afforded a remarkable cast and director.
Lou Telegen, Madge Bellamy, Frank Keenan, Edmund
Lowe and others figure prominently in the casts.
Tom Mix and Buck Jones are each slated for a series
of seven Western thrillers.
* * *
"The Iron Horse," a John Ford production and story by
John Russell and Charles Kenyon. The cast is headed by
George O'Brien and Madge Bellamy.
* * *
"Havoc," with a brilliant cast headed by George O'Brien
and including Madge Bellamy, Walter McGrail, David But-
ler, Leslie Fenton and others. A Rowland V. Lee pro-
duction.
"The Dixie Merchant," a new novel by Barry Benefield.
The scenario by Edfrid Bingham. The cast will be headed
by Madge Bellamy of "The Iron Horse" and Jay Hunt, of
"Lightnin' " fame.
* * *
"Wages for Wives," another one of the John Golden
Unit soon to be put into production at the William Fox
Studios. This comedy was written by Guy Bolton and
staged by Winchell Smith of "Lightnin' " fame.
* * *
"East Lynne," directed by Emmett Flynn, from the
novel and play by Mrs. Henry Wood. Scenario is by
Lenore J. Coffee. The cast includes Edmund Lowe, Alma
Rubens, Lou Tellegen, Marjorie Daw, Frank Keenan, Belle
Bennett, Paul Panzer, Lydia Knott, Leslie Fenton, Eric '
Mayne, Martha Mattox and Harry Seymour.
* — * ' ■
"Three Bad Men," staged by Rowland V. Lee, who di-
rected "As No Man Has Loved." The story is by Charles
Kenyon, author of "The Iron Horse." In the cast are
George O'Brien, Madge Bellamy, Edmund Lowe, Charles
Buck Jones, Alma Rubens and J. Farrell MacDonald.
* * *
"Lightnin'," John Golden's greatest stage success. Jay
Hunt is cast as "Lightnin' Bill Jones." Directed by John
Ford who directed "The Iron Horse."
"Kentucky Pride," directed by John Ford, story by
Dorothy Yost, with an exceptional cast including Henry B.
Walthall, Gertrude Astor, J. Farrell Mac Donald and others.
h= * *
"The First Year," another John Golden stage success
written by Frank Craven, which will be directed by Frank
Borzage.
"The Wheel, a John Golden stage production written by
Winchell Smith. Directed by Victor Schertzinger.
-jf. % *
"Thank you," from the John Golden stage success by
Winchell Smith and Tom Cushing. Scenario by Francis
Marion. A John Ford production.
"The Johnstown Flood," a Reginald Barker production
with the scenario by Charles Kenyon, who wrote "The Iron
Horse." One of the most notable casts in this season's
specials including Edmund Lowe, Alma Rubens, Jacque-
line Logan and Paul Panzer.
* * *
"7th Heaven," the stage play by Austin Strong, now one
of the John Golden Unit. Frances Marion wrote the scen-
ario and Emmett Flynn, the director, of "The Connecticut
Yankee," staged the piece.
* * *
"As No Man Has Loved," a smashing hit based on Ed-
ward Everett Hale's classic, "The Man Without a Country."
Directed by Rowland V. Lee with a cast of well known
screen players including Pauline Starks and Edward Hearn.
* * *
"The Silver Treasure," from the world-famous novel
"Nostromo," by Joseph Conrad. Rowland V. Lee will
direct.
* * #
"4 Peter B. Kyne Stories." During the coming season
William Fox will release four productions from the pen
of Peter B. Kyne, America's most popular writer of west-
ern romance. Mr. Kyne has contracted to write exclusively
for Fox photoplays and to participate in the construction
and editing of these pictures.
* * *
"Lazy Bones" another successful stage production to be
presented in photoplay form. A Frank Borzage produc-
tion from scenario by Frances Marion with a star cast to
be announced later.
* * *
"Siberia" a cinema version of Bartley Campbell's great
melodramatic stage success. Victor Schertzinger will di-
rect the screen version.
* * *
"The Winding Stair" a screen version of the fascinating
story by A. E. W. Mason, writer of romantic novels.
* * *
"The Fool" presented on the screen with Edmund Lowe
and an all-star cast. Harry Millarde directed the screen
version of Channing Pollock's stage success from the
scenario prepared by Edmund Goulding.,
* *• "•
"Marriage" novel by H. G. Wells. This will be a Roy
(Continued on following page)
Page 28
Exhibitors Trade Review
BOOK PRODUCTS THAT
(FOX PROGRAM, Continued)
Neil production with a distinguished cast of players soon
to be announced.
* * *
"When the Door Opened" Reginald Barker directs this
'smashing James Oliver Curwood story of the great North-
west.
$ $ $
"The Fighting Heart" another success for Director John
Ford of "The Iron Horse" fame. The cast includes George
O'Brien and Billie Dove.
"Thunder Mountain" another one of the John Golden
stage successes. A Victor Schertzinger production.
* * *
"The Trouble Hunter," adapted from the sensationally
successful novel, "Pearls of Desire," by Austin J. Small.
A John Griffin Wray production. The cast includes Ed-
mund Lowe, Alma Rubens, Jacqueline Logan and others.
* * *
"Part Time Wives" from the Good Housekeeping Maga-
zine story by Bessie Beatty. An Emmett Flynn produc-
tion which will contain a cast of screen favorites.
* # *
"Wages for Wives" another John Golden production
from the play "Chicken Feed."
* * *
Tom Mix, King of the Western Stars,
in Seven Productions.
"The Best Bad Man" Max Brand, author of "Just Tony"
and "The Untamed" is responsible for this thrilling tale
of love and adventure in the great southwest, wherein
Tom and Tony have unlimited scope to display their talents.
"The Everlasting Whisper." Jackson Gregory wrote the
story, and J. G. Blystone directed this corking drama of
mountain and desert.
"The Lucky Horseshoe." There's a brand new slant in
this picture that is going to delight the millions of Mix
fans. It's an original story directed by J. G. Blystone.
Fresh from a triumphant tour of Europe, described as
one continual ovation in the various foreign centers visited,
Tom Mix and Tony are returning ready to repeat past
successes. The productions listed above are nearly ready
for release, requiring only finishing touches. Further sub-
jects for the coming season include "The Love Fixer" and
"My Own Pal."
Buck Jones in 7
William Fox will present Buck Jones in seven virile
Western adventure pictures from stories by noted authors
during 1925-6.
"The Timber Wolf" and "Desert Valley" are scheduled
for release in August and October. They both will be filmed
from action stories by Jackson Gregory, one of the most
popular writers of Western fiction. "The Timber Wolf"
will be a W. S. Van Dyke production with the scenario
written by John Stone. No director has been selected for
"Desert Valley" as yet. "The Desert's Price," from the
novel by William MacLeod Raine, is the next one of the
Jones series.
"A Man Four Square" and "Durand of the Bad Lands"
will soon be put into production.
12 LIVE SELLERS COMING FROM
GOTHAM PRODUCTIONS
1. "The Overland Limited," by Jas. J. Tynan. A roar-
ing romance of the rails. Thrills galore.
2. "A Little Girl in a Big City," from the play by
Jas. Kyrle McCurdy. The story of a small town girl
with big city ideas. She discovered that where the lights
are brightest the shadows are darkest.
3. "His Master's Voice," by Frank Foster Davis.
Featuring "Thunder," the marvel Dog. The screen's
greatest canine actor in a story that is worthy of its mil-
lion dollar title. Imagine the exploitation possibilities.
4. "The Shadow On the Wall," from the novel, "The
Picture On the Wall," by J. Breckenridge Ellis. One
of the best plots ever put in a picture.
5. "The Police Patrol," from the play by A. Y. Pear-
son. Real action melodrama staged under expert super-
vision of world's greatest police department. Tie-ups
that will turn every exhibitor into a showman.
6. "The Part Time Wife," from magazine story by
Peggy Gaddis. Wonderful screen story. What happens
when a famous movie star marries a poor newspaper
man. Story to be published in "Snappy Stories."
7. "Racing Blood," by Harry Chandlee and William
Laub. A racing story that has an entirely new twist.
8. "One of the Bravest,'" by Jas. J. Tynan. A drama
of the fire fighters. A sure-fire success. Better than
"The Third Alarm" or "The Still Alarm."
9. "The Sign of the Claw," by L. A. Young. At last!
A new type of a dog story. No outdoor Northwest stuff
but a real mystery drama with "Thunder," the dog.
10. "Hearts and Spangles," by Norman Houston. A
drama of the "Big Tops" by a writer who knows both
sides of circus life.
11. "The Forest of Destiny," by Edith Sessions Tup-
per. Smart society drama with a touch of adventure.
12. "The Speed Limit," by Henry McCarty. The
"straight-line-eight" of automobile pictures.
* * *
GERSON PICTURES OFFERS 24
Gerson Pictures, with their own studios at San Fran-
cisco, Calif., will offer on the independent market, during
the season 1925-26, 24 feature productions.
These are divided into three units :
The first : Richard Holt — Aristocratic Series — of ten
comedy thrill-dramas, of which the following have already
been selected and the first four completed and ready for
delivery.
The titles are : "Ten Days," with Hazel Keener ; "Too
Much Youth," with Sylvia Breamer; "The Canvas Kisser,"
with Ruth Dwyer; "Going the Limit," with Ruth Dwyer;
"Easy Going Gordon"; "Winner Takes All"; "Once in a
Lifetime." Three more stories to be selected.
The second series : Superior Melodramas — a series of six
productions which are to be enacted by all-star casts. Titles
and stories follow :
"The Pride of the Force," "The Last Alarm," "The Coast
Guard Patrol," "Somebody's Mother," "Sunset Limited,"
"Call of the Yukon." Production on this series starts June
15th.
The third series : DeLuxe Action Plays — a series of eight
outdoor action pictures, with a male star to be announced.
This series will go into production about July 1st.
May 16, 1925
Page 29
CAN'T DO YOU HARM
INDEPENDENT RELEASES 51
Independent Pictures Corporation came through with a
big program for 1925-6. Three special features are in-
cluded in their list of 51 pictures. There will be 16 Bob
Custer "Texas Ranger" series ; 16 Bill Cody "Stunt West-
erns." Franklin Farnum will appear in 8 comedy Westerns
and Lightnin' the dog will appear in 8 "Big Timber" pro-
ductions.
The three special features announced are "The Test of
Donald Norton," "Dangerous Pleasure," and "When Win-
ter Went." The first two will have all star casts and the
last is a comedy with Raymond Griffith in the stellar role.
%t sj:
4 FOR IVAN PLAYERS
The Ivan Players will release four specials during the
season of 1925-6. One of the "Lying Wives," bringing
Clara Kimball Young back one more, has already been
completed. The other three are not yet ready for an-
nouncement.
* * *
6 COMING FROM JANS
The Jans Productions, Inc., announces six pictures
for the 1925-26 season, released for the independent
market.
These are :
"Married," with Owen Moore and Constance Bennett ;
"Ermine and Rhinestones," "The Roaring Forties,"
"Other Men's Wives," "Indiscretion," and "Man's Dan-
gerous Age."
;H * %
LEE-BRADFORD HAS 12
Lee-Bradford announces twelve special productions
for the coming season. These are all in production at
the present writing, although the title for only two
can be definitely announced.
"Way Down Upon the Swanee River," with Mary
Thruman playing the stellar role, is a drama in six reels.
The story was written by the well-known novelist,
Hapsburg Liebe.
"Wives of the Prophet," is a sensational drama in six
reels, written and prepared for the screen by Opie Read.
* * *
2 FEATURES FROM PATHE
Pathe has two feature releases for the coming season
which are announced herewith : Harold Lloyd in a com-
edy of "College Life" and a Hal Roach Western, "Black
Cyclone," with the famous horse star. This latter pic-
ture will be given its pre-release showings within a
week or so.
* * *
P. D. G. ANNOUNCES 18
P. D. G. Pictures announce their "Pyramid Six" under
the supervision of Ray C. Smallwood, and twelve others
whose titles have not yet been chosen.
The six are : "Judith and Deerslayer," from the novel,
"The Deerslayer," by James Fenimore Cooper. "Apple-
blossom Time," "Marriageable Girls," "Red Heads and
White Horses," "Dixieland," and "Greenwich Village."
RAYART TO FORE WITH 25
Rayart comes forward with twenty-five feature pro-
ductions in readiness for the Independent Bookings for
the 1925-26 season. These include eight Reed Howes
productions, six Billy Sullivan's fight with Jack Perrin
under the direction of Harry J. Webb, two fifteen epi-
sode serials, and a special feature. The list follows :
Reed Howes.
1. "Crack O' Dawn" — Reed Howes.
2. "Racing Romance" — Reed Howes.
3. "The Gallant Fool"— Reed Howes.
4. "The Bashful Buccaneer" — Reed Howes.
5. "The Action Graver"- — Reed Howes.
6. "Grinning Guns" — Reed Howes.
7. "The Fires of Youth"— Reed Howes.
8. "Fighting Fortune" — Reed Howes.
Billy Sullivan.
1. "The Fear Fighter"— Billy Sullivan.
2. "The Goat Getter"— Billy Sullivan.
3. "The Windjammer" — Billv Sullivan.
4. "The Patent Leather Pug"— Billy Sullivan.
5. "The Fighting Farmer" — Billy Sullivan.
6. "Fighting Justice" — Billy Sullivan.
Jack Perrin — (Produced by Harry J. Webb).
1. "The Knockout Kid"— Jack Perrin.
2. "Double Fisted"— Jack Perrin.
3. "Starlight the Untamed" — Jack Perrin.
Five more to follow.
Serial — "Battling Brewster, 15 episodes, Franklyn
Farnum, Helen Holmes (Produced by Duke Worne).
"Secret Service Sanders," 15 episodes, Richard Holmes,
Ann Little.
"The Beloved Pawn." Special production from Harold
Titus' novel with special cast.
# # #
SCHULBERG PREPARED FOR
COMING SEASON WITH 18
From B. P. Schulberg comes the announcement that
eighteen of his productions will be ready for the 1925-26
season. The titles are listed here below, with as much
other information as could be got at this present writing.
"Shenandoah," the immortal stage classic. "With this
Ring," by Fanny Hesslip Lea. "Ruthless Women," a
tale of Americans in Paris. "Shopworn," by Patricia
Wetherill. "Studies in Wives," by Belloc Lowndes.
"The Plastic Age," by Percy Marks. "Parisian Love,"'
by F. Oakley Crawford. "Eden's Fruit," the story of a
1925 Adam and Eve. "The Aristocrat," by Larry Camp-
bell. "Lew Tyler's Wives," by Wallace Irwin. "Horses
and Women," a production you can bet on.
"The Worst Woman," by Larry Evans. "Dancing
Days," by J. J. Bell. "Extravagant Youth," a fast-ac-
tion romance of the young generation. "The Romance
of a Million Dollars," by Elizabeth Dejeans. "The Other
Woman's Story," by Peggy Gaddis. "The Girl Who
Wouldn't Work," by Marie B. Wentworth James.
Page 30
Exhibitors Trade Review
YOU MAY BUY ONLY
SUNSET CARRIES 18
Sunset Productions comes forward with a list of
eighteen pep pictures, made up of six historical westerns
as follows : "With Kit Carson Over the Great Divide,"
"With General Custer at Little Big Horn," "With Daniel
Boone Through the Wilderness," "With Buffalo Bill on
the U. P. Trail," "With Davy Crockett at the Fall of
The Alamo," "With Sitting Bull at Spirit Lake
Massacre."
WILLIAM STEINER WILL
RELEASE 16 FEATURES
William Steiner announces that his release dates for
next season commencing September 5, 1925 will con-
sist of four Edith Thornton Society Comedy-Dramas
with all star support, four Charles Hutchinson (Hurri-
cane Hutch) big sensational stunt melodramas, eight Leo
Maloney gems of the West. Release dates as follows :
September 5th, Leo Maloney; September 20th, Edith
Thornton ; October 5th, Leo Maloney ; October 20th,
Charles Hutchison ; November 5th, Leo Maloney ; No-
vember 20th, Edith Thornton ; December 5th, Leo Mal-
oney ; December 20th, Charles Hutchison ; January 5,
1926, Leo Maloney ; January 20th, Edith Thornton ; Feb-
ruary 5th, Leo Maloney; February 20th, Charles Hutch-
ison; March 5th, Leo Maloney; March 20th, Edith
Thornton; April 5th, Leo Maloney; April 20th, Charles
Hutchison. All are full length features.
The pictures are as follows :
Two stunt dramas starring Charles Hutchison in
"Poison" and "Turned Up." Two Western dramas star-
ring Morrison in "Rainbow Rangers" and "Pot Luck
Pards." Two Western dramas starring Neal Hart in
"Tucker's Top Hand," and "Left Hand Brand."
Edith Thornton starring in stage melodrama "Virtue's
Revolt." Leo Maloney starring in two Western dramas,
"Riding Double," and "Perfect Alibi." Another drama
with Edith Thornton, titled "On Probation."
Two Western pictures "Across the Dead Line," and
"Always Ridin' to Win." One stunt drama "Hidden
Menace." Three Western pictures, "Branded a Thief,"
"Verdict of the Desert," and "Valley of Vanishing
Men."
Leo Maloney starring in Western picture "Trouble
Buster." Three stunt melodramas starring Hutchison,
"Surging Seas," "After Dark," and "Hutch of the U.
S. A." Three Western pictures starring Leo Maloney in
"Ranchers and Rascale," "The Shield of Silence" and
"Flash of Lightning," and Edith Thornton starring in
two society comedy dramas, "Was It Bigamy?" and
"Fair Play." '
35 FROM RENOWN TAKE
IN TRUART-TIFFANY GROUP
M. H. Hoffman, vice-president of Tiffany Productions,
Inc., and Truart Film Corp., announces an extensive
program by his two producing units for 1925-1926. It is
one of the most ambitious attempts on the part of an
independent producer for high quality production for the
independent exhibitor.
The list as announced on the Tiffany Big Twelve pro- .
gram based on the books and stories of famous authors
are :
The Story The Author
"Lightning" Zane Grey
'The Lodge in the Wilderness" Sir Gilbert Parker
''Souls for Sables" David Graham Philips
"Morganson's Finish" Jack London
"The Travis Coup" Arthur Stringer
'Tale of a Vanishing People" Rex Beach
"The Wrong Coat" Harold McGrath
"The Dumb Head" Rupert Hughes
'The Luck Serum" Governeur Morris
"The Life of a Woman" Guy de Maupassant
"The Sporting Chance" Jack Boyle
One other to be announced later.
A diversified program of films have been mapped out
for the Truart program. Under the Blue Ribbon series
there will be the six following productions :
"Marrying Money," "Salvage," "Age of Indiscretion,"
"The Hurricane," "Dollar Down," "Where the Worst
Begins."
In the Truart novelty series consisting of four pictures
with such stars as Louise Lorraine, Rex, the wonder dog,
and Black Beauty, the performing horse. These are the
most unusual forms, of entertainment ever seen on a
screen.
There will be four features comprising the "Cinemelo-
drama" series consisting of sensational melodramas.
Renown Pictures, Inc., will have for distribution in
their various territories embracing New York, Buffalo,
and Chicago thirty-five features including the Tiffany
"Big Twelve," the fourteen from Truart and nine other
feature productions not as yet announced.
UNITED ARTISTS SETS
PRECEDENT WITH 6
The biggest announcement that has ever come from
the United Artists Corporation at any single time during
the six years of this organization, was made this week,
when Hiram Abrams, president of the corporation, issued
a statement regarding the first six productions, together
with their release dates, they will issue to the exhibitors
of this country during the coming season.
The pictures announced and their release dates are as
follows :
Mary Pickford in "Little Annie Rooney," to be re-
leased on September 13.
Charlie Chaplin in "The Gold Rush," to be released
on August 16.
Douglas Fairbanks in "Don Q, Son of Zorro," to be
released on August 30.
David W. Griffith's production, "Sally of the Saw-
dust," to be released October 11.
Rudolph Valentino in "The Bronze Collar," to be re-
leased on September 27.
William S. Hart in a spectacular western story, the
title to be announced later, to be released on October 25.
Never in all the six years of the phenomenal history
of the United Artists Corporation has any such announce-
ment been • made. Their history has been phenomenal
because of the pre-eminence its product has maintained.
Rarely has its product been equalled. Never have they
(Continued on following page)
May 16, 1925
Page 31
WHAT YOU CAN SELL
(U. A., PROGRAM, Continued)
been surpassed, yet with their announcement they state
that United Artists Corporation is now thinking primarily
of tomorrow and not of the record it has made in the
past.
* * *
30 JEWELS, 24 WESTERNS
IN UNIVERSAL OFFERING
In the "White List" for the season of 1925-6, Universal
announces thirty Jewels, and twenty-four blue streak
Western pictures. These productions are listed here-
with. This list is one of the most pretentious that Uni-
versal has ever offered, and is replete with honest-to-
goodness box-office values in titles, stars and directors.
It is a real "White List."
The 30 big star-packed Jewels include the following:
Reginald Denny in "California Straight Ahead," by
Byron Morgan. A Harry Pollard production.
Rex Beach's "The Goose Woman," with Jack Pick-
ford, Louise Dresser and Constance Bennett. A Clar-
ence Brown production.
Hoot Gibson in "Spook Ranch," by Raymond Shrock
and Edward Sedgwick. Directed by Edward Laemmle.
Virginia Valli and Eugene O'Brien in "Siege," by
Samuel Hopkins Adams. A Svend Gade production.
Norman Kerry in "Lorraine of the Lions" with Patsy
Ruth Miller. An Edward Sedgwick production.
Laura La Plante in "The Teaser" with Pat O'Malley.
Directed by William A. Seiter.
House Peters in "The Titans" with Ruth Clifford.
Directed by Edward Cloman.
Reginald Denny in "Where Was I." Directed by Wil-
liam A. Seiter.
Hoot Gibson in "The Arizona Sweepstakes" by
Charles A. Logue. Directed by Cliffiord Smith.
Dorothy Canfield's "The Home Maker," with Alice
Joyce and Clive Brook. A King Baggot production.
Glenn Hunter in "The Little Giant," with Edna Mur-
phy and David Higgins, by Hugh McNair Kahler. A
Will Nigh production.
Laura La Plante in "The Plot Thickens" with Alex-
ander Carr, by Alexander Carr. Directed by Frank
Griffen.
Mary Philbin in "Stella Maris," by William J. Locke.
A Charles Brabin production.
Pat O'Malley in "My Old Dutch" with Cullen Landis,
by Albert Chevalier and Arthur Shirley. A Lawrence
Trimble Production. .
Hoot Gibson in "A Hero on Horseback," by William
McLeod Raine. Directed by Herbert Blache.
Reginald Denny in "The Whole Town's Talking," by
John Emerson and Anita Loos.
Norman Kerry in "On the Frontier," by Ralph Spence.
Directed by Edward Sedgwick.
Jacqueline Logan and Cullen Landis in "Peacock
Feathers," by Temple Bailey. A Svend Gade produc-
tion.
George Sidney and Charles Murray in "Two Blocks
Away." Stage play by Aaron Hoffman.
Hoot Gibson in "Kings Up," by Ralph Spence. Di-
rected by Edward Laemmle.
House Peters in "Snowbound."
Mary Philbin in "Sally in Our Alley," by Johns Chick-
ering.
Reginald Denny in "This Way Out." Novel by
Frederick Isham.
Laura La Plante in "The Love Thrill," by Byron
Morgan.
Hoot Gibson in "Chip of the Flying U," from novel
by B. M. Bowers. Directed by Herbert Blache.
Norman Kerry in "Under Western Skies."
"The Still Alarm" adapted by Harvey O'Higgins. Di-
rected by Edward Laemmle.
Virginia Valli in "Sporting Life," by Seymour Hicks
and Cecil Raleigh. A Maurice Tourneur production.
Alexander Carr in "His People." Story by Isidore
Bernstein.
Hoot Gibson in "The Calgary Stampede." Directed
by Herbert Blache.
8 — Starring Jack Hoxie — "Two Fisted Jones," "Bustin'
Through," "Lightning Jack," "The Border Sheriff," "The
White Outlaw," "The Demon," "Looking for Trouble,"
"Peace Medicine."
8— Starring Art Acord— "Sky High Corral," "Triple
Action," "The Set Up," "The Terror," "Out of the
Flood," "Rustlers' Ranch," "The Scrappin' Kid,"
"Western Pluck."
8 — Starring Josie Sedgwick — "The Call of Courage,"
"The Blue Blazers," "Daring Days," "Bucking the
Truth," "The Desperate Game," "Chasing Trouble,"
"The Escape," "The Boundary Line."
6 Adventure Serials of 10 Episodes each.
1. "Perils of the Primitive," featuring Bonomo with
Marguerite Quimby. Directed by Francis Ford.
2. "Ace of Spades," starring William Desmond with
Mary McAllister. Directed by Henry McRae.
3. "The Scarlet Streak," featuring Bonomo.
4. "The Winking Idol" by Chailes Van Loan.
5. "The Phantom Island," by Frank R. Adams.
6. "Strings of Steel," by Phillip Dutton Hurn and
Oscar Lund.
WARNER BROTHERS ANNOUNCE
THE FAMOUS FORTY SERIES
In spite of the busy organization season Warner
Brothers have been through this year, they have
nevertheless found sufficient time to announce the
releases of forty famous products for the coming season.
All the material for these productions is on hand, and it
will require only a little more time to make the necessary
assignments of stars and producers for the titles.
Definitely set for production are the following: "A
Waltz Dream," directed by Ernst Lubitsch, and one
other picture, not yet chosen, to be directed by Lubitsch.
Irene Rich will appear in four, one of which, "The Wife
Who Was Not Wanted," by Gertie Wentworth James, is
now in the lot. Two pictures are scheduled for Lowell
Sherman, now busy on "Satan in Able," a story by Brad-
ley King. Four Monte Blue pictures are to be released,
the first of which, "The Limited Mail," by Elmer E.
Vance, is now in production. The first of Syd Chaplin's
pictures is "The Man On the Box," by Harold McGrath.
Two others are scheduled for Chaplin. Matt Moore
and Dorothy Devore will share the honors in a Harry
(Continued on following page)
Page 32
Exhibitors Trade Review
BOOK AT MILWAUKEE
PRODUCTS ARE THERE
(WARNER PROGRAM, Continued)
Lean Wilson story, "Bunker Bean," and two others not
yet chosen from the list of titles available. Twenty
authors got together to write "Bobbed Hair" &s a star-
ring vehicle for Marie Prevost, who is also to appear in
three besides this novelty. "Below the Line" was chosen
as one of the three pictures for the dog star, Rin-Tin-Tin.
Other titles that are now available, although the casts
and directors for them have not yet been selected, are :
"The Pleasure Buyers," "The Passionate Quest," "The
Gay Ones," "Rose of the World," "The Golden Cocoon,"
"Compromise," "The Inevitable Millionaires," "The Love
Toy," "Thou Shalt Not," "The Silence of the Desert,"
"The Verdict of Faro Mountain," "Hell Bent for
Heaven," "McFadden's Flats," "The Man Who Waited
for Love," and "Why Girls Go Back Home."
Other stories are being read for selection, and the
following stars will be assigned to them: John Barry-
more in two, and for one each there will be Kenneth
Harlan, Patsy Ruth Miller, Louis Fazenda, Clive Brook,
Huntly Gordon, John Roche, John Patrick, Willard
Louis, June Marlowe, John Harron, Gayne Whitman,
Don Alvarado, Helene Costello, and Dolores Costello.
Besides Ernst Lubitsch, these directors have been held
to make the forty on Warner's program : Harry Beau-
mont, William Beaudine, Millard Webb, James Flood,
Roy Del Ruth, Herman Raymaker, Alan Crosland, George
Hill, Fred Newmeyer.
The scenarists now at work are : Hope Loring and
Louis Lighton, Hans Kraely, Darryl Francis Zanuck,
Julien Josephson, Bess Meredyth, Charles A. Logue,
C. Gardner Sullivan, "Chuck" Reisner, Lewis Milestone.
6 SPECIALS FOR WIEHL
Fred Wiehl, president of Wiehl Pictures Corporation,
this week announced the signing of the new English star,
Rosalie Reitter, for a series of six special productions.
Titles of the series will be announced shortly.
646 Independent Products Are
Listed Here. There Are over 200
More Unclassified. That Makes
About 900 Reasons Why You
Should Cast Out for Real Inde-
pendence; Fill Your Play -Dates
at Milwaukee, May 12-15.
May 16, 1925
Page 33
taiB rumnmnmiuaiHiuH ifftHtn n iHtunre m wmmflanwrai nitHfywmn ttamfUHfmmaiwiowt«nrai«f um mm hih mia nmi
iwiiinffliiiiiiiiiiiM
How the Master Minds Work, Sometimes
HERE has been a good deal of free
and easy talk, lately, about the "Mas-
ter Minds" of the film business. Pre-
sumably the reference is to the
executives who dominate a few large
organizations and who, by virtue of
the power they have accumulated in
a few years, are supposed to be aim-
ing at dominance over the entire
business.
Without doubt there are some men in this field
who are entitled to be regarded as important. With-
out doubt there are some men in it who have forced
their way to prominence by the exercise of sound
judgment and by bringing into play great natural
ability.
It doesn't follow, however, that any man who hap-
pens to sit in a high place, for the moment, ranks as
such. The higher they go, the harder they fall if
they prove lacking.
It is unfortunate, therefore, that some of these
men in high places are committed to the theory that
sound principles have no place in the motion picture
business. Presumably no one would be so brash as
to make a statement of that sort in those words, but
it is a matter of record that many film executives
proceed on the idea that "the film business is differ-
ent." Which amounts to the same thing.
For example, I heard again, the other day, the
declaration that "there's no such thing as exhibitor
good will." Coupled with the assertion that exhib-
itors react only to "strong-arm" tactics. Explained
as a conclusion based on long experience in dealing
with them and borne out every day in the week by
direct contact with them.
The man who said that believes it. He believes, in
other words, that one of the fundamental principles
of all business is null and void as far as the film busi-
ness is concerned.
He's wrong by a mile, of course. But he thinks
he is right and he is acting accordingly. Only when
he finds himself out in the cold will he change his
mind.
It is just such workings of the "master minds" that
have brought about the exhibitor insurrection about
to be staged in Milwaukee. The notion that the
exhibitor must be driven, that he must be clubbed,
that he must be given all the rough stuff in connec-
tion with every sales campaign is rather widely prev-
alent.
Chiefly, of course, such ideas are the outgrowth of
exhibitor disorganization. The theatre owners haven't
shown their teeth. The "master minds" conclude,
therefore, that they haven't any teeth.
Again, these same distinguished gentlemen show
their capacity for original thinking and pure logic in
their attitude toward the public and its demands.
Their hectic policies in production are matters of
record. Their weakness for ruts, for grinding out
endlessly the same old stuff, on the theory that what
once made a profit should always make a profit, has
been too widely discussed to need consideration here.
The notion that pictures can be made on the fac-
tory plan, very generally held at present, is another
of the evidences of genius in high quarters. Dispense
with the stars, grind out the stories in a factory and
make the picture on a time-table. The rest is up to
the sales department. If they are not thinking along
these lines, how else may we account for a large part
of the product now on the suffering market?
What need is there for stars among players when
we have so many confessed stars among the "master
minds?"
Whoever coined that expression is entitled to a vote
of thanks. Because, coupled with any accurately
drawn picture of the state of the industry, it provides
a ludicrous offset to an extremely depressing situa-
tion. And a good laugh sometimes helps.
But here is something the "Master Minds" may not
be able to grasp : A complete change in the attitude
of the theatre owners. A disposition to put to work
the tremendous power that rests with the fellow who
buys. An organized refusal to be jammed, driven,
gas-piped into further buying of inferior product on
the strength of representation and promises that
mean less than nothing.
Bring about such a change in the exhibitor end of
the business and watch the "master minds" run for
cover. Watch them take first place in the line that
would form to shake the theatre owner's hand.
Watch them absorb new ideas about exhibitor good
will. Watch them step on the production depart-
ment, with orders to make real pictures. Watch
them cut the waste and extravagance in a frantic
effort to make pictures that they can sell at reason-
able prices. Watch them quit buying theatres to
throttle every independent exhibitor who has the
temerity to make a profit for himself.
Organize the theatre owners and watch the "master
minds" begin to work. They haven't had a chance
for a long time. They have had everything their own
way. No competition worth mentioning. Ability to
write the buyer's ticket and force him to sign it.
Under such conditions it isn't surprising that their
mental processes have gone a little out of true.
That's the story, as it stands today. If the exhibi-
tors don't take the situation into their own hands, it
is because they don't sincerely wish to manage their
own affairs. They have the power.
Next Week: Who's Who in the Exhibitor Fold?
Page 34
Exhibitors Trade Review
ILLINOIS STATE REGISTER
mHAchangcintempar,ture.| r; , ma |jjjjjjg | ALWAYS SPRINGFIELD'S GREATEST NEWSPAPER I MHI MPHfl 4000 I
THE WEATHER
I I/Mettled Sunday and Moo-
I day with possibly rain ; not
I mi
WORL^ HEWS
Ton get * all in the mi.
nola State Keciater, daily
and Sunday.
DAILY— VOL.. 89— NO. 349
SPRINGFIELD SUNDAY MORNING DECEMBER H 1924
FIVE PARTS
$1,200,000 THEATER DEAUOSED
« coinn.,^ ' ■
he erection of the $1,200,000
theatre was quite an event in
Springfield was made evident by
the manner in which every move of
builders was watched and reported.
IS IT YO UR TURN NEXT?
?
TJJ7HAT will happen to Bill
Watts' show business when
Midwest Theatres complete the
playhouse they are erecting to
compete with him on the site
shown at the right?
What will happen to you, and
your theatre, unless it is definitely
decided at Milwaukee that there
is to be some permanance for In-
dependent exhibitors in the ex-
hibition end of filmdom?
May 16, 1925
Page 35
ANSWER
YOU all know Bill Watts. He's
been an exhibitor down in Spring-
field, Illinois, for the past twenty
years or so. And he's been an Inde-
pendent exhibitor, too. Bill is strong
for Independence both for himself and
his theatres.
That is one reason why the the-
atre owners in Eastern Missouri and
Southern Illinois chose him as their
President. And also one reason
why he is on the Board of Directors
of the National Organization.
About a month ago Sam Katz was in
New York, and was guest of honor at
a luncheon given by the New York
Theatre Owners Chamber of Com-
merce. Syd Cohen was there, too.
And he brought Bill Watts along.
That's how it happened that these three
met in the East Ballroom of Hotel
Astor.
A LOOSE LEAF
You remember what occurred.
Cohen called attention to at least one
loose leaf in the open book to
which the dealings of Balaban
and Katz were likened.
He said that half a year or
more ago, the Midwest Book-
ing outfit offered to Bill
Watts, Independent Exhib-
itor, a chance to join their
organization. And that as
an inducement he should re-
ceive product at reduced
prices.
But Bill allowed he might as
well carry on as he had started
—as an Independent. And soon
thereafter the Springfield pa-
pers carried streamer heads
that a deal had been closed for
a $1,200,000 Midwest theatre
seating 3,000 persons.
SYD'S PROPOSITION
Then Cohen made a sugges-
tion. It was to the effect that
this theatre be turned over to
Bill Watts. Up to this writing
Exhibitors Trade Review has
not been advised that this ac-
tion has been taken.
Meantime the brick and
mortar and cement gentle-
men seem quite happy, and
the business of building a
theatre at the corner of Fifth
and Jefferson Streets, Spring-
field, Dlindis, proceeds as
merrily as might be expected.
W. W. Watts, who has been an Inde-
pendent exhibitor in Springfield, Illinois,
for twenty years, and who now faces
enormously powerful competition because
of his desire to remain so.
SINCE 1905
Bill Watts has been a motion picture ex-
hibitor.
The twenty best years of his life have
been devoted to the arduous toil of build-
ing a business.
He has grown old in the harness of Show-
manship.
But his labors have been fruitful.
He has won the esteem and respect of his
fellows.
They have made him President of the
M. P. T. O. in Eastern Missouri and South-
ern Illinois. And he is a member of the
Board of Directors of the National Organ-
ization.
Bill loves his business.
He has lived with it a long time.
He ivants to die with it.
WHATLLWE DO ABOUT IT ?
WHAT ABOUT IT ?
Perhaps you, too, have spent con-
siderable time and energy in the de-
velopment of a business devoted to the
exhibition of motion pictures on an
Independent basis.
Perhaps you, too, will some day
be approached by a gentleman rep-
resenting a combine. In fact, it is
certain that you will be. So what
are you going to do about it?
Are you going to await the invasion
of your domain? Or are you going to
avoid threatening destruction by
prompt, vigorous, positive action? Ac-
tion that will once and for all stifle
the attempts of the few to feed upon
the industry of the many?
IT'S VP TO YOU
Your future, and that of your thea-
tre, is in your own hands. It is dis-
tinctly and absolutely up to you, as to
whether or not you are to be permit-
ted to remain in business as an Inde-
pendent exhibitor.
The strong sword of unit-
ed action has been placed
within your grasp in the
name of Independence. Will
you draw it in self -protec-
tion at Milwaukee? Or will
you permit it to rust in its
sheath until too late?
LET'S FIND OUT
The date is fast approaching
for the battle of the century.
It will be at Milwaukee. You
must be there.
That is, if you are inter-
ested in what is happening
to Bill Watts — and what is
liable to happen to you and
your theatre tomorrow.
There is one thing that every
Independent exhibitor must
know. And now is the time to
find out.
It is just this: Is there to
be any permanency for the
Independent exhibitor in the
exhibition end of this indus-
try?
It is an important question.
It must be answered.
And Milwaukee is the
place, and now is the time.
So let's find out!
Page 36
Exhibitors Trade R«view
XHIBITORS SET FOR SESSIO
MOONEY RESIGNS
AS SALES C I2F
OF P. D. C. GROUP
Paul C. Mooney, vice president in charge
of sales, Producers Distributing Corpora-
tion, resigned his office.
"My contract with Producers Distributing
Corporation," explained Mr. Mooney, "has
two more months before it expires, after
which I had intended to make other con-
nections.
"After discussing the situation at length
with F. C. Munroe, president, and in view of
the extensive plans of the corporation for
the coming season, I regarded that the best
interest of the company would be served by
giving way to a successor at this time, in-
stead of later, in the middle of the selling
season.
"The association with Producers Distrib-
uting Corporation, with its executives,
Messrs. Munroe, Raymond Pawley and John
C. Flinn, has been pleasant and profitable.
"The record of the company during the
past fourteen months speaks for itself and
it is with extreme satisfaction and gratifica-
tion that I review the cooperative achieve-
ments of these gentlemen and myself."
Mr. Munroe, president of the company,
said: .
"Mr. Mooney's record in the motion pic-
ture industry, both before his association
with Producers Distributing Corporation and
particularly during that time shows unusual
ability and grasp of the problems of the mo-
tion picture industry. His resignation is
taken with sincere regret."
SCHENCK MOVES
GOTHAM OFFICES
The entire staff of the Joseph M. Schenck
Productions, now located at 1540 Broadway,
New York City, moved to 729 Seventh
Avenue, where they will become affiliated
-with the United Artists Corporation, of
which Mr. Schenck recently became chair-
man of the Board of Directors, and of which
Hiram Abrams is President.
Although the Norma and Constance Tal-
madge pictures will be released under the
First National banner for at least another
year, Mr. Schenck is desirous of having all
his units at the same address.
Emil Chris Jensen succeeds Felix Feist
as booking manager of the Schenck Produc-
tions and takes with him a staff of fifteen
young women. Beulah Livingstone remains
as publicity director of the Norma and Con-
stance Talmadge and Buster Keaton Produc-
tions, with Dorothy Reuter as assistant.
Joseph Moskowitz will be in charge of the
accounting department.
Max Bischoff, architect of the UFA The-
atres in Germany, is in New York to study
motion picture theatres and absorb ideas to
be used in designing the twenty theatres of
UFA's schedule for next year. UFA al-
ready owns or controls nearly 150 theatres
throughout Germany, the modern ones being
constructed by Mr. Bischoff.
He'll Be There!
J. R. Dennistorn Is a Member of the
Michigan Delegation That Joins
Fight in Milwaukee
DENIES COMBINE HAS
NEW WARNER PRODUCT
LOS ANGELES, May 8— Harry M. War-
ner asserts a big theatre combine was inform-
ing independent exhibitors that they had
made a deal tying up Warner product for
next season in their territory, and unless
the exhibitors came into the combine by sell-
ing or leasing their houses, or permitting
the combine to take over their booking dates,
they would be unable to obtain Warner and
other product for next season.
"Please inform everyone," said Mr. War-
ner, "that no theatre or circuit of theatres
has our product after the present Twenty
Screen Classics, and that no arrangements
for selling have been made or will be made
until after the Milwaukee convention."
* * *
COLOR USED IN THREE FDLMS
Metro-Goldwyn-Mayer is reproducing in
natural colors lengthy sequences of three
films now_ under production at the Culver
City studios — "Ben Hur," "Pretty Ladies"
and "Nothing to Wear."
P. D. C. ~
means Producers
Distributing Guild
, BUT it also means
jtffr Pretty Damn Good.
HUNDREDS DEPART
FOR MILWAUKEE'S
BIG CONVENTION
As the time for the Milwaukee convention
approaches it becomes certain that the atten-
dance at the festivities will far exceed any-
thing that has been hoped for.
Exhibitor bodies that had not expected to
attend have become impressed with the grav ty
of the situation that is confronting all Inde-
pendents, no matter of what affiliations.
Thus heartening news comes from all quar-
ters that one after another of the various
states will be represented by delegations.
Many have already embarked for the con-
vention city, and the rest will be on hand
before the opening session.
It seems that the great body of Indepen-
dents is at last aroused and keen for act on
that will settle once and for all time the ques-
tions that have threatened them and their
interests.
The air is fairly humming with news that
has sizzled along the "grapevine" to the
effect that a half-dozen of the biggest Inde-
pendent producers have agreed to advance
$250,000 as an initial sum to inaugurate
an aggressive campaign to check and re-
pulse the encroachments of those who have
been seeking to monopolize the industry in
all its branches for the aggrandizement of
the few and the despoliation of the many.
As is usual when there is anything doing,
Syd Cohen seems to be in back of this pro-
ject. According to reports, he, as chairman
of administration board of the M. P. T. O. A.,
has interested a number of exh bitors, pro-
ducers and distributors in a Trade and Com-
merce Bureau which will be the organization
to "carry on" in behalf of the Independents.
It is definitely known that there have
been a series of most important confer-
ences at the Cohen offices with members of
the I. M. P. P. D. A.
Moreover, it is understood that a practi-
cal plan of action has been agreed upon
and that arrangements regarding finances
have been settled.
No announcement will be made pending the
Milwaukee gathering, at wh ch time there
will be positive action taken and a statement
issued as to just what arrangements have been
made.
At present it has been practically agreed
that the funds to be subscribed will be prcn
rated according to the amount of business
enjoyed by the various participants.
A late message from Sydney Cohen brought
this:
"The cohesion of Exhibitor forces at Mil-
waukee is most indicative of the fact that
National Organization is essential in the
solving of problems affecting the Industry
as a whole.
"It is a very auspicious situation and the
cooperation thus effected will be a power for
good in our business and lead us to higher
and better lines of practice which will
(Continued on page 37)
May 16, 1925
Page 37
PROGRAM FOR GREATEST MEETING OF M. P. T. 0.
WHICH OPENS IN MILWAUKEE TUESDAY, MAY 12
TUESDAY, MAY 12
1 :30 P. M. Opening — Fred Seegert, President of the
Motion Picture Theatre Owners of Wiscon-
sin and Chairman of the Milwaukee Con-
vention Committee.
Introduction of Vice President, Eli Whitney
Collins.
Introduction of Representative of Mayor of
Milwaukee, by Vice President Collins.
Presentation of National President.
Report of National President, M.J. O'Toole.
Report of Board of Directors,
R. F. Woodhull, Chairman.
Report of Administrative Committee,
Sydney S. Cohen, Chairman.
Addresses by Representatives of Producers
and Distributors.
(Universal Film Manufacturing Com-
pany, Fox Film Corporation, Warner
Brothers, Film Booking Offices of Amer-
ica, Independent Motion Picture Pro-
ducers & Distributors of America, and
others.)
Naming of Convention Committees.
WEDNESDAY, MAY 13
10 :30 A. M. Business Session.
Addresses by representatives of Producers
& Distributors.
Report of Trade and Commerce Committee.
—RECESS—
2 :30 P. M. Addresses by representatives of Producers
& Distributors.
Address by Third Assistant Postmaster
General, .W. Irving Glover.
Evening Convention Banquet at Gimbel's Auditorium.
THURSDAY, MAY 14
10:30 A.M. Executive Session.
Report of Rules Committee.
Report of Committee on Constitution and
By-Laws.
Report of Credentials Committee.
Special Report of Board of Directors.
—RECESS—
2:30 P. M. Election of Board of Directors.
General Discussion.
Report on Standard Exhibition Contract by
Joseph M. Seider, President, Motion Pic-
ture Theatre Owners of New Jersey.
Report of Committees.
FRIDAY, MAY 15
10 :30 A. M. Report of Board of Directors on election of
National Officers.
Installation of National Officers.
Reports of Committees.
Selection of 1926 Convention City.
Adjournment.
HUNDREDS ON WAY
TO MILWAUKEE
{Continued from page 36)
dignify and advance every division of the
Industry.
"We have always contended that there is
nothing in the motion picture business which
makes it radically different from other lines
of effort. Honest, sane and square business
practices certainly can be made the basis for
all our dealings. We have been adversely
affected with distrusts and suspicions but
these are being resolved in the interest of
the Industry as a whole and better under-
standings are certain for the future.
"The coming Milwaukee convention will
witness the assembling of the greatest ex-
hibitor force and representatives of other
□ranches of the industry known in the his-
tory of motion pictures. We have a prac-
tically perfect North America in this won-
derful map of constructive effort. No place
is left out because there is room for all and
cooperation and helpful effort will be the
guiding principles of this convention.
7cfuw
now what the
initials stand for?
Think! You were
RIGHT the first time
"The National Officers of the Motion Pic-
ture Theatre Owners of America have la-
bored hard and with determined zeal to
bring unity to the front at Milwaukee and
give the gathering that great clearing house
aspect so essential to effecting the genuine
co-ordination of all independent forces.
"Every state in the Union will be repre-
sented as well as all of Canada, Great Brit-
ain, France and other parts of Europe. This
is the first big international meeting of Mo-
tion Picture Theatre Owners and their in-
dependent allies. It can and will be made
of the greatest constructive value to the In-
dustry.
"All of our sessions will be open, except
a brief period which will be devoted to the
election of National Directors. Debate will
be encouraged on all questions presented as
we desire the fullest and freest discussion.
The more any situation is intelligently con-
sidered, the more facts are brought out and
these are the real helpful situations.
"We congratulate the Motion Picture The-
atre Owners of the United States and Can-
ada and our fraternal visitors from abroad
on the wonderful prospects for remedial ac-
tion and general development presented by
the coming Milwaukee convention. It means
advancement of the highest order and the
Theatre Owners and others present may be
depended upon to make the occasion count
for permanent good in the Industry."
M. J. O'Toole.
President.
Sydney S. Cohen,
Chairman Administrative Committee.
ASSOCIATED MANAGER
STRANGELY VANISHES
PORTLAND, Ore., May 8— Charles
Pugh, manager of the Associated Exhibitors
office here, has been missing for nearly a
month. There is no reason known for his
disappearance. He was in good health, his
family life was ideal, and he would shortly
have received a $2,500 bonus as winner of
"The Spitfire" contest.
Associated Exhibitors is making an ap-
peal in the hope that he may have com-
municated with some one connected with
the industry or that he may have been seen
subsequently to his disappearance from
Portland.
Mr. Pugh was last seen driving an Es-
sex Coach with Oregon License plate
117-769 from Ninth and Davis streets, to-
ward Broadway Bridge in Portland. He
was wearing a blue serge suit and gray hat.
He is five feet nine inches tall and weighs
226 pounds. His eyes are hazel.
He had only about $4 in his pocket when
he disappeared, and no checks have been
drawn against his bank account. His wife,
who lives with their three children, can
shed no light on the matter.
curt tie up your
dates and be
Page 38
Exhibitors Trade Review
MICHIGAN, AROUSED BY PRODUCER-OWNED
THEATRE MENACE, TO ATTEND CONVENTION
Michigan is getting into the fight. In a telegram to the
Exhibitors Trade Review, President C. A. Cross an-
nounced that his organization, the M. P. of America, was
sending a delegation to Milwaukee to help battle to preserve
the freedom of the exhibitor.
His telegram follows:
"Hoping that definite steps will be taken to insure the
continuance of the independent exhibitor and the inde-
pendent producer, Michigan will be represented at the
coming convention of the Motion Picture Theatre Own-
ers of America to be held in Milwaukee May 12 to 15.
"At the Board of Directors' Meeting of the Motion
Picture Theatre Owners of Michigan at the association
offices in the Hotel Wolverine, President G. A. Cross
appointed the following committee, made up of the past
presidents of the association, to represent the Michigan
organization at Milwaukee: James C. Ritter, Detroit;
W. S. McLaren, Jackson; J. R. Denniston, Monroe;
G. A. Cross, Battle Creek, and H. M. Richey, general
manager.
"The presence of the Michigan delegation at the Mil-
waukee Convention does not mean that Michigan has
again become a member of the Motion Picture Theatre
Owners of America. Neither does it mean that Michigan
is forfeiting its valued membership in the Allied State
organizations.
"The sending of a committee to Milwaukee was
prompted by the realization on the part of Michigan
Theatre Owners that a serious national situation has
presented itself — a common problem that affects all
theatre owners in the United States, regardless of what
their affiliations may be, and a desire on the part of the
Michigan organization to lend whatever assistance it can
to the solution of this national issue.
"At the time that Michigan ceased to be active in the
present national body the statement was made that if at
any time a common problem affecting the industry pre-
sented itself, Michigan stood ready and willing to offer its
co-operation to the national body or any other organiza-
tion working toward the interests of independent theatre
owners.
"Suitable headquarters for the Michigan committee
have been reserved."
COHEN'S REPLY
"The declaration of the Motion Picture
Theatre Owners of Michigan to send a dele-
gation to the Milwaukee Convention of the
Motion Picture Theatre Owners of America,
is very gratifying, as evidence of the fact
that independent exhibitors are prepared to
join forces regardless of their organization
affiliations, in the common defense of their
business.
'Michigan is one of our strongest States.
Entrenched within this territory are Inde-
pendent Theatre Owners who reflect credit-
ably upon our Industry — men of sound judg-
ment, men searching for that which is
deemed by all men as Right, and since our
interests and theirs are mutual, since we feel
that the good they accomplish in their state
cannot help but benefit the Independent sit-
uation in every state, that the good we have
accomplished and will accomplish as a Na-
tional Organization, has helped and will con-
tinue to help Michigan, we welcome Michi-
gan to our conferences, feeling certain that
some very constructive proposals for the
good in general will be forthcoming from
their representatives.
"Differences of opinion are bound to oc-
cur between men who are not "Yes Sirs,"
but there is always this platform of co-
operation, of coming together, the motive
which actuates any action. Independence is
the goal or destination of our travail or
travel. It matters not whether we approach
independents from the North, South, Easterly
or Westerly direction, when a problem pre-
sents itself it does not matte- how we at-
tempt to solve it, although some methods of
procedure conserve energy; the vital neces-
sity is that the problem shall be solved.
"To meet the encroachments of the dis-
tributor-theatre combine we need the co-
operation and active participation of every
independent factor in the business. Trade
and organization politics should be entirely
Re-elected!
R. R. Riechles Again Heads the
Kansas-Missouri M. P. T. O. After
Re-election in Kansas City
put aside, while we concentrate every effort
and consolidate all our power on the one big
issue.
"The help of the Michigan Theatre Own-
ers and of all other independent theatre own-
ers is urgently needed and most cordially
welcomed by the Motion Picture Theatre
Owners of America. As. we write, we have
been informed that.,a large delegation of in-
dependent theatre owners from Kansas will
also meet with us in Milwaukee. The same
cordial welcome is extended to them."
Motion Picture Theatre Owners of America,
Sydney S. Cohen,
- Chairman Administrative! Committee.
ART MIX PRODUCTIONS
FINED FOR CONTEMPT
LOS ANGELES, May 8.— The Superior
Court, has issued a decree fining Arthur J.
Mix Productions, Inc., $150 and Denver
Dixon, its director, $75 for contempt of
court.
It was explained by Saul E. Rogers, Gen-
eral Counsel for the Fox Company, that the
offending company was originally enjoined
from using advertising containing the name
"Art Mix" on posters, press sheets and film
titles in a manner to mislead the trade and
the public into the belief that "Art Mix" is
a motion picture star. Such advertising
tended to confuse the name used with that
of Tom Mix, the star of the Fox Company,
and was determined by the court to be un-
fair business competition,
The contempt charge was the distribution
of an inaccurate copy of the injunction
which tended to lead exhibitors to believe
that the injunction did not apply to pictures
issues before the date of the restraining
order.
The court proceedings were handled by
Bauer, Wright and MacDonald here for
Fox Film Corporation.
SLOANE IN CALIFORNIA
Los Angeles, May 8. — Paul Sloane, accom-
panied by Elmer Harris, arrived here this
week to prepare for production on "The
Coming of Amos," Rod La Rocque's first
starring vehicle with Cecil De Hille.
CThey are made
by showmen for
showmen.
May 16, 1925 Page 3
Announcement
It should be a source of as much interest to ex-
hibitors as it is to us that reports from previews
at Los Angeles and the opinions of the critics
are to the effect that HAROLD LLOYD'S
newest picture, his last under the Pathe contract,
is beyond question the best picture he has ever
made.
PATHE EXCHANGE INC. is further pleased
to publicly voice its appreciation of the
HAROLD LLOYD CORPORATION'S con-
tractual integrity in having spent in the produc-
tion of this picture over three times the amount
called for by contract,
Pathe also wishes to emphasize in this manner
the fact that each Harold Lloyd picture will con-
tinue to be sold on its own merits, and without
regard to or in conjunction with any other pic-
tures.
The new picture will be released in early
Autumn.
A special sales staff is being organized to augment
and co-operate with the regular Pathe force in
the prompt distribution of this wonderful picture.
Pathe Exchange Inc.
Page 40
Exhibitors Trade . Review
DeMille Department Heads Strike Pose
\ - ■ , ■ ' ;|
Kneeling left to right: Walter Hopman, Jack Keowen, Vincent
Heusch, U. S. Poe, Frank MaGuire. Sitting — left to right: Ber-
tram Mihhauser, Beulah Marie Dix, Mrs. E. K. Achms, Jeanie
MacPherson, Jetta Joudal, Cecil B. DeMille, Fred Kley, A. G.
Volck, Frank Urson, Paul Iribe, Barrett S. KissHng.
Standing — left to right: M. Stephenson, L. R. Lemieux, L. F.
Dawson, Percival Marley, Frank A. Miller. Ann Bauchens, Jack
Davis, C. A. Northrop, G. W. Chapman, George Dickson, Ches-
ter Gore, Gordon Jennings, Mrs. Elizabeth MaGaffey, William
House, Mile. Henriette Dallett, Paul G. Sprunck, Annette Hold-
en, Myrtle Owen, Mitchell Lynsen. All are working on latest
film, "Hell's Highroad."
'ARSHALL NEILAN Wales' Whirls Down FILM INDUSTRY AIDS
JOINS P. A. POWERS « ^rica Shown in PALESTINE BUILDING
Confirmation of a report from Hollywood
that Marshall Neilan and P. A. Powers
have become associated in independent pro-
duction, comes from the Powers offices in
the Powers Building.
Mr. Powers stated:
"Marshall Neilan, director, has severed his
connections with Metro-Goodwyn-Mayer. He
will be actively associated with me, and have
the general direction of Marshall Neilan
Productions. He will be assisted by his
present technical staff. Complete agreement
on all details has been reached, and pro-
duction plans regarding studio, stories and
distribution are nearing a point that will per-
mit an early announcement of their con-
summation.
"Screen rights have been acquired to the
recently published book by Adela Rogers
St. Johns 'The Sky Rocket' as well as to
'The Garden of Edenbridge,' by Cosmo
Hamilton. Miss St. Johns is preparing the
continuity for her own book, while Anthony
Paul Kelley is similarly engaged on the
Hamilton story.
"Because of its suitability 'The Sky Rock-
et' has been selected to launch Miss Peggy
Hopkins Joyce (Countess Morner), on her
screen career. This will be the first picture
made by Marshall Neilan Productions. Tom
Moore will be leading man."
Eastern headquarters of Marshall Neilan
Productions will continue at the Powers
offices in the Powers Building, 723 Seventh
avenue, New York. Publicity will be
handled by Raymond Cavanagh.
(jvery one made
with an eye on
the- box office.
Interesting News
The first motion pictures of the Prince of
Wales on his latest trip which is taking him
into the wilds of West Africa, are contained
in the current issue of International News-
reel (No. 39) and are being shown exclu-
sively by International at leading theatres.
Other splendid exclusive pictures in the
current issue of International Newsreel show
scenes attendant upon the election of Von
Hindenberg as Germany's president. These
pictures, made in Berlin, Hanover and other
parts of Germany are the first to reach this
country on the latest development of Ger-
many's tumultuous career.
The opening at Washington of the nation's
campaign for healthier children ; a remark-
ably thrilling hill-climbing contest at Girard,
Cal. ; the first pictures of "Babe" Ruth since
stricken ; Pres. Coolidge at the laying of the
cornerstone of the Community Center in
Washington ; and the big Army balloon race
at St. Joseph, Mo., are among the other in-
teresting features of this newsreel.
* * *
"DRUSILLA" TITLE STANDS
Film Booking Offices have concluded the
title of the Elizabeth Cooper novel, "Drusilla
with a Million," the Associated Arts Corpor-
ation screenization of the story, is more
fitting than "The Woman Accused," the
title decided upon last week. The title,
"Drusilla with a Million" will stand.
CYhey will be
\ J made honestly,
sold honestly
and exploited stronp-lv.
HOLLYWOOD, May 8.— Leaders of the
film industry here have organized under the
leadership of Joseph M. Schenck, to aid in
the rebuilding of Palestine as the Jewish
Homeland, through the Palestine Founda-
tion Fund, the chief financial agency for the
restoration of the Holy Land.
Samuel Untermyer, the noted lawyer, is
the president of the Fund, which since its
organization four years ago, has raised $8,-
000,000 among the Jews of America for
building, agricultural, educational and public
health activities in Palestine.
Among the leaders in the film industry's
efforts in Hollywood for the rebuilding of
Palestine are Carl Laemmle, B. P. Schul-
berg, Sol Lesser and Jack Warner. A mass
meeting of the industry was held in Warner
Brothers' Studio in the interests of the Jew-
ish Homeland movement. The industry has
adopted a quota of $25,000 to be raised in
Hollywood. Leading contributors thus far
are Mr. Schenck and Mr. Laemmle, each of
whom has contributed $2,500.
McLEOD SIGNED WITH CHRISTIE
Norman McLeod, the chap who draws the
funny little figures which augment the titles
of the Christie comedies, has been signed for
another year.
McLeod, it will be remembered, was "gag
man" on "Charley's Aunt," which picture
continues to make screen history.
C^ykey are wo rth
U watching- and
tin£^ f r
May 16, 1925
Page 41
F.B.O. TO FORMULATE
SALES POLICIES AT
CHICAGO CONVENTION
Harry M. Berman, General Sales Man-
ager of Film Booking Offices, announces
the annual sales convention of the com-
pany will be held at the Drake Hotel,
Chicago, on May 9 and 10, for the discus-
sion of sales policies covering F. B. O.'s
1925-26 Fall and Winter program.
The program for the season of 1925-26
will be announced at the sessions, as well
as the ambitious plans for coming years.
Major H. C. S. Thomson, who is now at
the Hollywood Studios of the Company,
will go to Chicago for the conferences.
Among the New York executives and
officials who will attend are: J. I. Schnitzer,
vice president and general manager of the
company, Colvin Brown of the executive
committee; Nat G. Rothstein, director of
publicity, advertising and exploitation, and
Lee Marcus and Al Boasberg of the sales
promotion department. Harry M. Berman
will preside.
Following will attend : E. J. Smith, division
manager, Buffalo ; C. E. Penrod, division manager,
Indianapo is, Ind. ; E. J. Weisfeldt, division manager.
Minneapolis ; Cleve Adams, division manager, Chi-
cago, and A. A. Schm:dt, division manager. Los
Angeles. Herman Stern. Albany ; F. L. Davie,
Atlanta, Ga. ; I. L. Wallenstein. Boston ; H. T.
Dixon, Buffalo. Wi liam Conn, Charlotte. N. C. ;
J. I. Sampson. Chicago, E. M. Booh, Cincinnati;
Lou Geger, Cleveland ; L. E. Harrington, Dallas,
Texas ; S. D. Weisbaum, Denver, Colo. ; F. W.
Young, Des Moines, la.; A. M. Elliott, Detroit;
H. H. Hu'l, Irdianapolis ; C. B. Ellis, Jacksonville,
Fla.; R. E. Churchill, Kansas C'ty, Mo.. H. C.
Cohen, Los Angeles ; J. L. Franconi. Memphis
Tenn. ; S. H. Abrams, Milwaukee : Eph Rosen,
Minneapolis; Harold Eskin, New Haven, Conn.;
Paul H. Tessier, New Or eans ; Charles Rosenzweig,
New York City; Sam Benjamin, Oklahoma City,
Okla. ; S. W. Fitch, Omaha, Neb.; Jerome Safro-i,
Philadelphia; A. H. Schnitzer, Pittsburgh; W. E.
Matthews, Portland. Ore. ; S. J. Goldman, San
Francisco; Tom McKean, S*. Louis; A H. Huot,
Seattle, Wash.; A. Davis. Sa't Like City, Utah;
H. N. We'nberg, Sioux Falls. S. Dak.; F. L. Mc-
Namee, Washington, D. C. ; P. C. Taylor, Toronto,
Canada.
At the close of the F. B. O. convention, Major
H. C. S. Thomson, Mr. Schnit.-er, Mr. Berman, Nat
Rothstein, Charles Rosenzweiff. and Lee Marcus and
Al Boasberg will go to Milwaukee to attend tht
Milwaukee Convention.
Buys "Winding Stair"
Fox Film Corporation has acquired the pic-
ture rights to "The Winding Stair," thus
adding the name of A. E W M?son to the
long list of authors and playwrights who con-
tribute to its program for 1925-26. This
' list already includes such names as H. G
Wells, Joseph Conrad, O. Henry, Richard
Harding Davis, Winchell Smith. Peter B.
Kyne, Channing Pollock, Frank Craven,
Owen Davis, James Oliver Curwood. Jack-
son Gregory and others eualqly well known.
FIRST NATIONAL
An offer by the Canadian government to turn
over its motion picture laboratories and re-
sources to First National for the filming in
Canada of all exterior scenes in Milton Sills'
next starring picture, "The Come-Back," was
accepted by Earl Hudson, who will supervise
the production.
Stahl Completes Work
on His "Fine Clothes"
John M. Stahl, making a series of produc-
tions for Louis B. Mayer has completed the
• final titling and editing on "Fine Clothes,"
his latest picture for First National release
and is now preparing a new si»ry for screen-
ing.
Though the title has not yet been decided
upon it is to follow in line with the previous
Stahl stories which have established him
definitely as a master of screen satire.
Stahl has not built a name as the maker
of gigantic spectacles, but instead has cap-
tured a unique place by presenting produc-
tions for Louis B. Alaye - has cumnle ed the
uations that have a distinct appeal for all.
Some of Stahl's previous successes have
been "The Dangerous Age," "Why Men
Leave Home," and "Husbands and Lovers."
"Fine Clothes," was adapted to the screen by
Benjamin Glazer from Molnar's famous
stage play, "Fa hions ior Men. "
CTney will be backed
^ by intensive local
advertising^.
New Fox Policy Seen
In "Lightnin' " Offering
Comnletion Of "Lightnin'" the first of the
John Golden productions to be made by
Fox Film Corporation, at the West Coast
Studios, foreshadows presentation on Broad-
way in the same elaborate manner as "The
Iron Horse," "As No Man Has Loved" and
"The Fool."
It also inaugurates the new William Fox
policy of filming only stage successes and
popular novels of noted authors.
QJjoa are due for
C/many surprises.
qA
decade and one-half ago this organization was
established by Watterson R. Rothacker.
e hrve enj^y"1 these 15 industrious years de-
voted to making the screen more beautiful.
e properly appreciate the resultant associations,
words of commendation and business which are
so satisfying.
We Thank You!
othacker Film Mfg. Co.
CHICAGO, U. S. A.
Founded 1910 by Watterson R. Rothacker
Page 42
Exhibitors Trade Review
ENGLAND FEARS AMERICAN INROADS
LONDON FILM MAN
TELLS OF REPORTS
TO BLOCK SALES
By MICHAEL L. SIMMONS
of London, England
At the present moment there is much con-
troversy in England on the subject of im-
ported films. Imported in this case is synony-
mous with American — 95 per cent of the pro-
grams played are of American origin — and
it is of more than passing interest to ob-
serve the development and significance of
this controversy.
Through newspaper editorials, speeches at
business men's luncheons, addresses in the
legislature, the public is being hammered
with the thought that England is in great
danger of being molded to the tastes and
ideas of Americanism by the potent power
of the film. It will thus be seen that the
fear — if there actually be such a fear out-
side of propagandist contention — is being
fomented through the Briton's sense of na-
tionalism.
But a few days ago, Lord Newton stated
that he has given notice in the House of
Lords, asking the government to appoint a
departmental committee to inquire into the
shortage of British films. At the same time
he stated that he hoped the goverment would
consider the position of British films from
an entirely unprejudiced standpoint, to see
if anything could be done to rehabilitate the
industry. In more pointed fashion, Sir Sidney
Low warns England of the omnipresent ef-
fect of American films, in these words:
"While there are other films on the mar-
ket, they can't compete with the United
States. The result is the steady, inexorable
Americanizing of the old world. We are
growing every day more accustomed to the
American atmosphere, and we tend to mod-
ify our manners, our tastes and our morals
to suit American standards. Constant famili-
arity with American homes, interiors, and
American business methods, tends to promote
America's dominance of the world."
The remarks of Sir Sidney are of a piece
with the observations made by others who
purport to have the affairs of the nation at
heart, and are the fuel being used to create
public interest in the discussion. From the
national, or patriotic, point of view, one can
readily condone this attitude. Yet it is a
question whether or not in the present cir-
cumstances, the copious criticisms of a con-
dition that has grown robust only because
of its inherent health, is so much baying at
the moon. An analogy, taken from the frank
opinions of» many British film men — exhibi-
tors, trade paper editors, distributors — would
place the United States in the position of
bewailing a national tendency to support the
patronage of tropical fruits, or any other
products that could be produced only under
conditions incompatible with our own natural
resources.
The most pertinent fact to the matter 5s
that the lay public continues to prefer and to
enjoy American films. The exhibitor, with
every knowledge that his very subsistence de-
pends on catering to the precise wants of his
patrons, cannot, with impunity, switch to
home-made product for sentimental or any
other reasons.
This statement may be neatly perorated
with the fact that there is not enough of
native produce to go around, if there were an
exclusive demand for the home brand. And
since, in an open, competitive market, the
More than 200 producers and ex-
hibitors were aboard the Twentieth
Century Limited en route to the Mil-
waukee convention. Among others
were Hiram Abrams, Nathan Burkan,
Sam Warner, Bobby North, Pa Pow-
ers, Lewis J. Selznick, Henry Siegel
and many other important figures in
the New York field of producers and
exhibitors.
STATE-RIGHTERS LEAVE
State right men, distributors and producers
left New York May 9 for Milwaukee to at-
tend the convention of the Independent Mo-
tion Picture Producers' Association.
At a meeting in New York plans for the
meeting were discussed. Just what the out-
come of the meeting will be is yet to be seen.
However, it is certain the Independents feel
that drastic measures must be taken if they
are to continue to carry *n at all.
All three branches of the industry will at-
tend : exhibitors represented by the M. P.
T. O. A., producers and distributors by the
I. M. P. P. D. A.., and the state right ex-
change men, who have been invited to sit in
at the meeting. The outlook is that there will
be an effort made to enter some sort of a
tie-up with the M. P. T. O. A.
best films win out, it stands to reason that
the American films dominate the market
through the invincible law of availability and
merit. Sir Oswald Stoll, head of the concern
bearing his name, engaged in exhibition, dis-
tribution and production, is as eager as the
most zealous patriot to see his nation com-
mand a position of leadership in all its deal-
ings with the outside world. But he tempers
his zeal with a cool judgment that is worth
while observing. He says:
"The battle for good English films is the
battle for England's soul. The battle for good
English films has also its material side. It is
a battle for international trade. From a still
narrower realistic point of view, the battle
for good English films is the struggle for the
life of the English film industry, ' which can-
not without help, hope to be maintained or
improved ; not because of its whining in-
efficiency, but because of the economic con-
ditions which prevail in this country as com-
pared with some other countries, chiefly
America. In so far as the British film indus-
try can have leaders at the present time, they
must be either Americans or men who work
exclusively for American interests."
Nevertheless, the nationalist propaganda is
having the effect of agitation. This contin-
gent is not altogether without able followers,
many of whom are sincerely devoted to a
cause which they consider the legitimate pur-
suit of a national duty. Claude Friese-
Greene, president of the F-G Colour Films,
Ltd., believes that American exhibitors have
as much to gain as the British producers, by
a rehabilitation of British production. He
says :
"It will give the American exhibitor a
greater scope for buying. The consequent
tendency would be to lessen the cost of
rentals. But there is a transition to be made
before we can hope to compete with Ameri-
can films, on our own soil as well as theirs,
and that is to offer protection to our pro-
ducers in England and in her Colonies. This
could be done by establishing a tax on im-
ported films, arranged on a sliding scale com-
mensurate with the amount of producing we
are achieving. Of course, we are not yet
ready for a home market made virtually ex-
clusive for English product, but the stimula-
tion of production will be followed by a
gradual improvement in our methods and en-
tertainment values, until with creditable pro-
ductions of universal appeal we should soon
break into the foreign markets. I repeat that
the one who has the least to lose by our
coming into our own as distributors on an
international scale is the American exhibi-
tor."
Mr. Freise-Greene appended these remarks
with the statement that a committee has al-
ready been formed to bring the tax suggestion
to the attention of Parliament.
Ernest Fredman, editor of The Film Rent-
er and The Motion Picture News, whose
generally acknowledged acute grasp of any
given situation qualifies him to render ex-
pert opinion, sums it up succ'nctly in these
words :
"Much as I should like to see England's
pre-eminence in this matter, common sense
dictates the foolishness of considering any
other but the American product. The Amer-
ican film has that indefinable quality about it
that entertains. No other films in the world
approximate that quality. Since producing in
England is at nil, the only other worthy com-
petition might be expected from Germany.
Germany, it is true, turns out films of extra-
ordinary technic and artistry ; but they do not
have that indefinable entertainment quality
just mentioned. The fact is, her best bets, in
the vernacular of your own country, have
been "flops" at the box-office. That leaves
one answer. The exhibitor is in business for
something besides love. When he knows that
he can make a profit by showing American
films, nothing will swerve him from the only
path good business dictates. That sums up,
concisely, the way the wind blows and is
likely to blow for a considerable time, as re-
gards the reception of American films."
H. C. Hoagland, the concern's managing
director, tells me that at the Stoll Studios in
Cricklewood, fifteen features are in the
course of planning, the first two of which,
"Confessions" and "The Squire of Long
Hadley," are nearly completed. He makes
mention also of two pictures in process of
work in Austria and prospective activities in
Italy.
Signs Contract!
Fred Thomson, F. B. O. Star, Has
Signed New Contract to Make
Another Western Series
DIAMANT FILM CO.
TAKES OVER N. J.
PARAGON STUDIOS
Associated Exhibitors announce the Dia-
mant Film Company of America, Inc., has
opened a studio at Fort Lee, N. J., where
future productions will be made for their
distribution.
This new studio, was originally occupied
by the Paragon Film Company, and was re-
cently opened under the supervision of Henri
Diamant Berger, the well-known French di-
rector, who has already produced one Asso-
ciated Exhibitors' picture, and has con-
tracted to make more. In addition to Mr.
Berger, other producing units of Associated
Exhibitors will make pictures on the Dia-
mant lot.
The Diamant production plant has been
made modern in every respect. New equip-
ment was installed in the carpenter shops,
new scenic lofts built and thousands of
dollars spent in properties and in the cos-
tuming department. A large projection room
has also been installed, as well as new quar-
ters for film cutting. A large inclosed stage
measuring 70 by 130 feet has had $25,000 in
lighting apparatus added to its equipment.
In addition to this a massive tank runs the
full width of the studio.
J. W. Schleiff, former production manager
of the Selznick Studios, was appointed as
production manager of the new studio. A.
Dantes, brought here from France by the
producer, is personal representative. The
camera staff will operate under the direction
of Alfred Orlieb.
The first production for Associated Ex-
hibitors to be made by Henri Diamant
Berger in his own studio is "Lovers' Island,"
a screen adaptation of T. Howard Kelly's
story. The production will carry a big cast
headed by such screen celebrities as Hope
Hampton, James Kirkwood, Louis Wolheim,
Flora Le Breton, Ivan Linow, Gaby France,
Flora Finch, Douglas Gilmore and Frank
Raymond. "Lovers' Island," is scheduled for
an early fall release by Associated Exhib-
itors.
Highly Valuable Press
and Exploitation Book
for Big Fox Specials
With many pictures it is impossible to pre-
pare press and exploitation books very long
before the release date. In the case of "The
Iron Horse," "As No Man Has Loved" and
"The Fool" Mr. Fox directed that these
books be ready this spring so that exhibitors
can have plenty of time to lay out their own
campaigns far enough in advance to obtain
the most satisfactory results.
Three elaborate books have been issued by
the Fox Film Corporation, They are based
on the national publicity campaigns expected
to prove of great value to all exhibitors.
With "The Iron Horse," the national cam-
paign has been in progress over a year and
will cost more than $250,000, utilizing all
known forms of publicity and exploitation,
which has included not only extensive news-
paper advertising, running often to full pages
in New York, Chicago and Los Angeles,
widespread billing and sniping, air advertis-
ing by night and by day, radio talks from all
of the big stations and big representation in
hundreds of national magazines and weeklies.
"The Iron Horse" press book has sixteen
pages with a handsome two color cover The
pages are six columns wide and 20 inches
long. The layout of pictorial paper is most
imposing. It includes the greatest variety of
stands, six sheets, three sheets and one sheets
ever used for a big feature production.
There are scores of special stories that
were used during the year's run in New
York and a page of human interest stories
for magazine sections of the newspapers as
well a humorous notes for columnist and
motion picture columns A unique feature is
a page of cartoons, illustrated reviews by
such prominent artists as Nell Brinkley and
Fay King. There are two pages of novel ex-
ploitation ideas.
Bidding Harold Lloyd, Pathe star, and his wife, Mildred Davis, goodbye, as
they start for Gotham, are Pauline Garon, Mrs. Davis, Harold's "pa," J. D.
Williams and other film officials.
WARNER BROS. CALL
SALES CONVENTION
IN LOS ANGELES
As the first step in the sales campaign on
the 1925-26 Warner Brothers and Vitagraph
product, Warners have called a convention
in Los Angeles May 12 to 16.
This will be attended by all of the sales
managers now operating the Vitagraph ex-
changes throughout the United States and
Canada, and the departmental heads of the
Warner organization.
Sam E. Morris, general manager of Vita-
graph; Herman Starr, of the Warner firm;
Meyer Lesser, in charge of national adver-
tising, and Gus Schlesinger, foreign manager
for Warners, are on their way to the Coast.
Harry and Jack Warner are already in
Hollywood shaping up the production pro-
grams of both Warners and Vitagraph.
The convention will develop: New product
not heretofore mentioned to be offered by
Warners and Vitagraph to the exhibitors ;
the exact number of pictures to be made
under the Vitagraph trade mark, and the
complete line-up of Warners' Forty.
The headquarters of the convention will
be at the Ambassador Hotel, but if a spot
can be found on the Warner lot not occu-
pied by production, the meetings will be held
at the studio. One of the objects in taking
the convention to Los Angeles is to show
the exchange men the Warner plant and pre-
view pictures finished for next season's pro-
gram.
The Warners will also have a representa-
tion at the Milwaukee convention in Sam
and Abe Warner with Watt L. Parker, head
of the advertising department.
* * *
NEW RAYART RELEASES
"The Fear Fighter," starring Billy Sulli-
van and produced by Harry J. Brown Pro-
ductions, under direction of Albert Rogell,
was received at the Rayart offices. In the
cast are Ruth Dwyer, Spike Robinson, Phil
Salvadore, and J. P. MacGowan. It is a
comedy-drama.
The second release of the Rayart series,
starring Sullivan, called "The Goat Getter,"
is also near completion at the Brown Studios
in Hollywood. Another received by Rayart
was "Double Fisted," second of the Harry
Webb series starring Jack Perrin and titled
"Whirlwind Western." In the cast are Molly
Malone, Mark Fenton, Winifred Landis,
Martin Turner, and "Starlight," a white
horse owned by Perrin. The next of this
series will be "Starlight, the Untamed," in
which Starlight will be the featured attrac-
tion.
The first three episodes of the Duke Worne
Serial Production "Secret Service Sanders"
has also reached the New York office. This
stars Richard Holt and Ann Little.
Changes Release Date
The release date on "Everyman's Wife"
has been changed from May 17 to June 7,
according to an annnouncement by Fox Film
Corporation. "Everyman's Wife" was directed
by Maurice Elvey from a story by Ethel Hill
and Enid Hibbard, with Elaine Hammerstein,
Herbert Rawlinson, Robert Cain, Dorothy
Phillips and Diana Miller in the leading roles.
N
o need to lock, the
door after the
horse is stolen.
Now is the time for
independent exhibitors
to f}f+>t monopoly.
Page 44
Exhibitors Trade Review
MANSiO**' OF AGHING HEARTS,
"The Mansion of Aching Hearts"
Produced by B. P. Schulberg With a Notable Cast of Stars
May 16, 1925
Page 45
UNIVERSAL SUMMONS
SALES MANAGERS TO
CONFERENCE
The largest and most important sales con-
vention in the history of the. Universal Pic-
tures Corporation will be held in Chicago
May 9, 10 and 11. Universal managers and
exploitation men from every exchange in
the United States and Canada will gather at
the Drake Hotel to meet the home office of-
ficials and executives and to get set on the
coming year's product and sales policy.
Carl Laemmle, the Universal chief, will be
the principal figure at the Chicago pow-wow.
He will announce the Second White List,
Universal's 1925-1926 output of 54 big feat-
ures, to his assembled sales heads, and will
recount to them the great strides made by
Universal in the past year. Then he will tell
what Universal will do during the next
twelve months.
Other officials to be present in Chicago
will he R. H. Cochrane, vice-president, and
E H. Goldstein, treasurer. Arthur S. Kane,
the contact executive for the big Universal
orgamzation, also will be there. The three
sales directors, Ned E. Depinet, Ned Marin
and Julep Levy, will marshal their forces, as-
sisted by their forces, assisted by their res-
pective assistants, Dan Michalove, Fred Gage
and J. O. Brooks. W. E. Truog, assistant
sales director for the Missouri Valley section,
is another sales chief slated to play an im-
portant part in the annual convention.
Among the home office executives who
will a) 'end the convention and address the
•sales managers are Fred McConnell, short
product manager ; Paul Gulick, director of
publicity ; George Brown, director cf adver-
• tising ; Jerome Beatty, director of exploita-
tion, and his assistant, Joe Weil ; Abe Stern,
vice-president of Century Comedies and his
sales manager, H. M. Herbel ; E. D. Leish-
man, of the auditing department ; Don Cobb,
of the sales promotion department, and R. V.
Anderson sales manager of the International
News Reel.
In addition to Harry Zehner, secretary to
Mr. Laemmle, these personal representatives
will be present : William Stoermer, Charles
E. Burden and Paul Kohner.
Important revelations concerning Univer-
sal's future are promised among the high-
lights of the coming convention. Many
things have transpired in the Universal or-
ganization since Mr. Laemmle has assembled
his sales heads in 1924. Principal among
these have been the great success of the
Laemmle White List policy of "white pic-
tures and white treatment," the increase in
output to 54 big pictures for the Second
White List, and the acquisition of three
large theatre chains in sections of the country
where Universal formerly was frozen out.
Many of the Second White List pictures
will be projected for the Chicago gathering.
Universal is proud of the fact it has a great-
er percentage of its 1925-1926 output now
ready than is reported from any other source.
The Universal managers attending the con-
vention are S. Wittman, Albany ; E. W. Kra-
mer, Buffalo; M. Joseph, New Haven; M.
Epstein, Washington ; Joe Friedman, Detroit :
C. W. Dickinson, Pittsburgh ; Clair Hague,
Toronto ; D. Leduc, Montreal ; C. R. Dippie,
Oake the pledge.
'Iwill buy independent
pictures exclusively"
It will save your
business life.
Calgary ; R. Scott, Vancouver ; G. F. Law,
Winnipeg; J. Lieberman, St. John; M. E.
Morey, of the American Feature Film Com-
pany, Boston ; L. W. Alexander, Chicago ;
George Levine, Milwaukee ; Phil Dunas, Min-
neapolis; M. Gottlieb, Des Moines: H. J.
Chapman, Sioux Falls ; H. F. Lefholtz,
Omaha ; E. Gerbase, Denver ; S. Henley, Salt
Lake ; R. C. Hudson, Butte ; L. J. Schlaif er,
Seattle ; G. E Jackson, Portland ; C A. Nath-
an, San Francisco ; D. S. Mitchell, Los An-
geles ; R. Mcllleran, Dallas ; G. L. Woods,
El Paso ; W. Richardson^ New Orleans ; R.
B. Williams, Atlanta ; J. R. Barton, Jackson,
ville ; W. E. Sipe, Memphis ; E. F. Dardine,
Charlotte ; W. P. Moran, Oklahoma City ; L.
B. Metzger, Kansas City; I. Hess, St. Louis;
William Esch, Indianapolis ; J. E. Daly.
Charleston, W. Va. ; Fred Strief , Cincinnati,
and W. C. Herrmann, general manager of the
Big "V" Exchange of New York City.
The following territorial exploitation men
will be present: Robert Gary, Maurice Davis,
Jack Meredith, Earle Griggs, Arthur Janisch,
Al. Burks, Al Feinman, Charles Loewenberg,
W. R. McCormack, Jack Hays, Harry Yost,
Andrew Sharick, Louis Kramer, Mrs. Ann
McMurdy, Jack Edwards, F. L. Babcock, Ro-
land G. McCurdy, W. P. Getty and H. M.
Wilkes.
* $ * ■ *
Saturday Morning
Films for Children
Win Public Favor
ROCHESTER, N. Y., May 8.— The suc-
cess, from the exhibitor's standpoint, of Will
H. Hay's Saturday Morning Movies for boys
and girls at an admiss:on price of 10 cents
seems to have been established beyond ques-
tion by two showings given in the Eastman
Theatre here, on May 2 and perviouslv on
April 25.
The first showing was eminently satisfac-
tory but the second was a veritable knock-
out, 3,709 youngsters coming from all parts
of the city through a driving rain and sleet
storm to attend. This number more than
filled the seating capacity of the big house
and the doors had to be closed on about 1,000
other lads and lasses for whom there wasn't
room.
This broke the record of the first showing,
to which 2,704 paid admission. The little
folks who were present at the first showing
gave it such a strong ballyhoo — and the par-
ents and school authorities and Womeifs
Clubs and other organizations likewise
voiced such enthusiastic approval — that it
seemed as though every boy and girl in
town wanted to be on the fun at the second
show.
There was a special appeal, too, in the fact
that the feature picture of the second pro-
gram was "The Kid," with Charlie Chaplin
and Jackie Coogan. The youngsters almost
raised the roof with their laughter and
cheers. The rest of the program included
a Ditmar bird picture and a Bruce Wilder-
ness tale. The feature at the previous Sat-
urday's showing was "The Hottentot" with
Douglas MacLean, accompanied by a couple
of short subjects.
Manager Eric T. Clark of the Eastman,
was highly delighted at the results of these
two showings, particularly the latter one. He
was playing "Sally" at his regular perform-
ances on Saturday, May 2, and his two after-
noon and two evenings shows were sell-outs.
/r you buy pictures
from an organization
competing with you
as an exhibitor, ihey
may pal you on the
head today — but a
kick, in the pants
is not far ofr
BLOCK BOOKING AND
BUYING CONSIDERED
BY TEXAS OWNERS
DALLAS, Texas, May 5. — A meeting of
the M. P. T. O. of Texas was held here May
5, 6 and 7. Following is the program :
Tuesday, May 5
10 A. M. — Opening address by Mayor
Blaylock. Address by President, Colonel H.
A. Cole. Report by A. W. Lilly, treasurer.
Report by H. G. McNeese, executive secre-
tary. Appointment of committees.
2 P. M. — Address by Hon. Frank Wozen-
craft, attorney M. P. T. O. of Texas. Ad-
dress by Senator J. J. Strickland. Business
session : Report of committee on constitution
changes by J. A. Holton, chairman ; report
of legislative committee by H. H. Starcke,
chairman; report of arbitration committee,
by A. W. Lilly, chairman ; report cf music
tax committee, by J. A. Holton, chairman;
uniform contract.
11 P. M. — Special screening, "The Lost
World," at Capitol Theatre.
Wednesday, May 6
10 A. M. — House called to order.
10:15— Address by Mr. S. G. Howell, "The
Place of Advertising in Selling." Address by
Mr. W. G. Underwood, "The Meaning of
Film Board of Trade."
Address by Dr. H. T. Musselman, editor,
Texas School Journal.
Business session.
Report of grievance committee.
Lunch
2 P. M. — Address by Jack Connolly, of the
Will H. Hays organization.
Address by H. M. Richey, manager M. P.
T. O. of Michigan, Inc.
Address by W. A. Steffes, president of
M. P. T. O. of Northwest.
Business session.
Non-theatricals.
Future relations w"ith Film Board of Trade.
Block bookings and buying.
Public relations.
7 :30 — Banquet and dance.
Thursday, May 7
2 P. M. — Discussion of chain theatre situ-
ation. Discussion of producer-owned theatres.
3:30 — Report of resolution committee. Re-
port of nomination committee.
. 4 — Election of officers.
H. A. Cole, president, presided. H. G.
McNeese is secretary.
* * *
STARS HURT IN WRECK
SAN DIEGO, May 8.— Marie Prevost,
Warner Brothers' star, and three other play-
ers narrowly escaped death in the wreck of
a Santa Fe passenger train near here.
Miss Prevost suffered from shock and re-
ceived slight bruises. Similar injuries were
suffered by Louise Fazenda, Kenneth Harlan
and Walter Long, while Bob Webb, property
man, who is a brother of Willard Webb,
Warner Bros., director was cut and bruised.
John Warboy, the locomotive engineer, was
killed.
Among the passengers on the train, which
was southbound, were twenty members of
Warner Bros.' "Bobbed Hair" company, with
the production and technical staff, on the
way to location.
Definition of a Sucker:
An exhibitor who
bays a big block of
unmade 'paper pictures'
from a competitor who
may drive him out
of business.
Page 46
Exhibitors Trade Review
"BIRTH OF A NATION"
FOR EUROPE RELEASE,
AITKEN ANNOUNCES
Harry E. Aitken, vice president and gen-
eral manager of the Epoch Producing Cor-
poration, returned from Europe. He spent
eleven days on the continent where he made
arrangements for the presentation of D. W.
Griffith's "The Birth of a Nation" in Ireland,
Germany and Italy.
The first presentation in Ireland will be in
Belfast, after which it will be shown in
every other city in the country. Its presen-
tation in Germany and Italy will be done in
a spectacular way as it has never been shown
in these countries.
Mr. Aitken reported the winning of a num-
ber of suits that were instituted in Chicago
against him and a number of his employes
in connection with the showing of the pic-
ture in that community. When the production
was presented in Chicago last year at the
Auditorium and Illinois Theatres for a period
of seven weeks, it played to tremendous busi-
ness. The showings resulted in Mr. Aitken,
the Manager of the Auditorium and the mo-
tion picture operators being arrested sixteen
times. They have been out on bail since that
time.
A dozen of the cases were vigorously
prosecuted by the State's Attorney and the
City of Chicago, resulting recently in verdicts
of "Not guilty" in each and every case, to-
gether with the result that the Chief Justice
has refused the State any further trials and
has informed the Corporation Counsel that
it was cheap politics that causes the cases
being instituted and that the city has been
made the laughing stock of the community.
Mr. Aitken's company has instituted con-
tempt proceedings and a $50,000 damage suit
against the Chief of Pol'ce and the members
of the Corporation Counsel. The case will
be tried next month.
During the trial of the cases against the
showing of "The Birth of a Nation," de-
cisions of great importance to censorship
were procured.
* * *
Picture Theatres in Germany
BERLIN, May 8.— According to a new di-
rectory of the German film industry just pub-
lished, the total number of moving picture
theatres in Germany is 3,737. This does not
include exhibition halls where educational and
advertising films may be shown from time to
time, but only theatres proper.
Of this number 308 are in Berlin, which
now has a population of slightly over four
million people. At this rate the capital of
Germany is better supplied with moving pic-
ture theatres than any other part of the
country, since the entire population of Sax-
ony has only 334 establishments, and Bavaria,
which is considerably larger, has only 360.
Although it is asserted that Germany has
the largest number of moving picture thea-
ters of any continental European country,
this total is comparatively modest in view of
the 15,000 or more film theatres in the United
States.
AN EPIDEMIC
They'll stop at nothing —
these interests that are bent
upon frustrating the battle of
the Independents for Inde-
pendence !
The latest is a desperate
"rumor" abortively born on
the West Coast to the effect
that the Milwaukee Convention
has been called off — aban-
doned— because of an epi-
demic.
Ha! Ha! Isn't that a funny
one?
Take Syd Cohen's word for
it that the only epidemic at
Milwaukee will be an epidemic
OF PLAY DATES!
"GOLD BOND" CHOSEN
F.B.O. BRAND NAME
Harry M. Berman, sales manager of Film
Booking Offices, announces that all special
productions on the F. B. O. program will be
known as "Gold Bond" Pictures. There will
be twelve "Gold Bond" specials from F. B. O.
for the 1925-26 season.
"The name 'Gold-Bond' applied to an
F. B. O. picture is a mark of sterling qual-
ity," commented Mr. Berman. "Those pic-
tures to which that brand name is attached
will have to conform to the most rigid
motion picture standards. They will have to
be directed by the leading figures in the di-
rectorial field, from stories that contain sure
fire box-office elements. The players will be
stars with a box-office following, and the
pictures will contain all the ingredients that
make for box-office success."
Among them are :
"Drusilla with a Million," based on the
novel by Elizabeth Cooper, directed by F.
Harmon Wright, starring Mary Carr, Pris-
cilla Bonner and Kenneth Harlan ; "Parisian
Nights," directed by Al Santell and featuring
Elaine Hammerstein, Lou Tellegen and
Renee Adoree ; C. Gardner Sullivan's "If
Marriage Fails?" featuring Jacqueline Logan,
Clive Brook and Jean Hersholt; "The Keep-
er of the Bees," by the late Gene Stratton-
Porter, which will be directed by James Leo
Meehan; "When His Love Grew Cold," a
Laura Jean Libbey story ; "The Last Edition,"
Emory Johnson's new effort, and six others.
^—m^ CverV t'me an exhibitor
buys a picture from a
lit 1 1 1*\ producer-distributor-
iPl 111) exhibitor. he is
It 1 1 If/ driving a nail in
^U*V his own coffin.
NO COMPANY BIG
ENOUGH TO GRAB
INDUSTRY, HE HOLDS
By H. J. YATES
President, Consolidated Film Laboratories
Mergers, combines, trusts! That's what
the industry is talking about.
What's going to happen? What will the
ultimate results be? These are the ques-
tions that everybody is asking.
Important questions in any industry re-
quire a great deal of thought before ex-
pression and it is well to remember that
there are always two sides to be consid-
ered.
One side is destructive. It views the
tendency toward combination and mergers
with alarm. It darkens the future and
dims the present because it discourages
those who are actively engaged in the up-
building of the industry. The other side
is constructive. It views the present situa-
tion and trend of the industry in its true
perspective. It emphasizes the facts of
value, and inspires confidence. It harnesses
group effort and hastens the rate of progress.
No one man, no one company or group of
companies is ever going to be big enough or
poiverful enough to control this enormous
industry.
From personal observation I know that
the so-called smaller companies are making-
more and better pictures each season, de-
veloping greater executives and sales staffs
and making positive headway in every con-
ceivable way. Our own records show that
we are doing more business with them in-
dividually and collectively each year.
This activity on the part of the smaller
companies is a sure sign of the steady
growth and development of the industry. It
is a condition that should inspire unlimited
hope and enthusiasm for the future.
The motion picture industry is essentially
different from any other industry. Kach
separate production depends for its suc-
cess upon individuals and personalities.
There can be no dotted line specifications,
no machine methods. First, last, and al-
ways, the human element always counts.
Any individual, no matter how small or
how insignificant, can turn out the world's
greatest picture if he is fully qualified, ade-
quately financed and follows the ideals of
art and drama and entertainment qualities
demanded by the public.
The public is always clamoring for qual-
ity and novelty regardless of its source.
The larger companies know this and they
are obliged to recognize individual achieve-
ment. It is not infrequent that a picture is
offered and is enthusiastically received by
the press and the public that has been made
by individuals only slightly known.
There can always be a combination and
co-operation of brains, but never a mo-
nopoly.
Remember it is only the good pictures
that please the public. Also remember good
pictures will be shown in theatres through-
out the world. So after all it is the good
pictures economically produced that the
larger and smaller companies depend on for
ultimate success.
There is a place in the Industry for
every individual who possesses constructive
ability, and the sooner this is realized and
harnessed, the sooner that certain restless
individuals will return to the constructive,
side.
GM/ould you give an
Vy enemy a gxin to
kill you? Why then
give a competitor
money to build an
opposition house to
crush you? Think it over!
7CtuW
Let your slogan be-.
"Independent pictures
for Independent
Exhibitors —
Trust pictures for
Trust houses.'
Jt a THREE HEADED
MONSTER was seeking-
to devour you, would
you slay it or feed
tm drops ?
May 16, 1925
Page 47
HOLLYWOOD NOTCf
LIGHT? ACTION CAMERA
Lois Wilson Goes East
As previously reported that Lois Wilson
will go East to make certain scenes for
"Rugged Water," has been changed, as
this would take them too far away from
their producing base. They are now on
location on the Pacific Coast north of
San Francisco.
* * *
Jack Holt galloped into town the other
day, from away out there in Arizona where
they have been making "The Light of
Western Stars," and has been commenting
on what-cha-ma-call 'em mountains in
Arizona, and if any one happens to want
to buy real estate out there, he would
like to make it a point to show them
around, as the last picture he has made
has carried him over practically every inch
of sand and dust in the state of the great
open spaces.
* * *
Mary O'Connor returned from the East.
Mary is ahead of the story department at
Laskys and has brought back an arm full
of Broadway hits. While in the East she
spent her time looking at Plays. She
ought to be able to edit a magazine
with all she went to see. But any of the
plays and stories purchased will be an-
nounced at the Paramount International
Convention.
* * *
Sidney Olcott will soon start shooting
"Not So Long Ago." Ricardo Cortez and
Betty Bronson has been selected for the
leading role.
* * *
James Cruze' next production will be
"Marry Me" with Edward Everett Hor-
ton, Florence Vidor, John Roche, and
Helen Jerome Eddy in the cast.
By F. HEATH COBB
Hollywood, Calif.
Warners Start Two
Gayne Whitman and Don Alvarado, two
newcomers to the screen, now under long
term contract with Warner Bros., have
been cast for prominent part* in "The Wife
Who Wasn't Wanted," Bess Meredyth's
story which James Flood is directing for
Warners.
Things look like they are going to be
pretty busy over at Warners with a work-
ing schedule of forty pictures with Jack
Warner in charge of production. He is
well fortified with the help of Bennie Zied-
man who has had a short but meteoric
career, short because he is still such a
young man to be holding the position he
does. He is not yet thirty years of age.
He began as publicity man for the old
D. W. Griffith and Triangle Fine Arts Co.,
and in a short time became their publicity
director. From this he became associated
with Douglas Fairbanks in a like capacity
and from here made his first step into the
production end of the business when he
was made production manager for the
Mary Pickford Company.
By this time he had a very good idea
as to how pictures should be made and em-
barked upon an independent producer's
career, making so.me ten pictures which
were readily absorbed and distributed.
With the completion of these he became
associated with Universal, with the pro-
duction end, the position he held prior to
coming to Warner Bros.
Big Party For Marion
WELL, we were all dressed up like a
lot of waiters last week and went
down to Marion Davies Preview,
"Zander the Great" at the Criterion.
While I was getting out of my sulky in
front of the Theatre, some one with a
megaphone yelled, "Will you turn around
this way Mr. Nagel, we want to get a front
view." They were taking pictures of all
the prominent guests.
I finally explained that I wasn't Conrad
Nagel and breathlessly spoke to Harry
Wilson about the dirty trick they almost
played on Mr. Nagel. Harry said, "Well,
that's funny, don't you look like him, at
all?" and my whole evening was spoiled.
But Harry wanted to switch the con-
versation anyway as he had a secret to
pour into my ear. Harry is going to be the
Chief of the publicity and exploitation
on the United Lot, and he will do a m'ghty
neat little job.
Miss Davies arrived before they an-
nounced the batteries of the day and her
own personal staff consisted of: Miss
Rubens, Norma Talmadge, Constance Tal-
madge, Natalie Talmadge, Jetta Goudal,
Myrtle Stedman, Lilliam Rick, Agnes
Ayres, Julanne Johnston, Lois Wilson,
Patsy Ruth Miller, Hazel Keener, Miss
Madge Bellamy, Miss Edythe Chapman,
Miss Jacqueline Logan, Miss Claire Adams,
Miss Florence Gilbert.
99
New Face Idea a Fallacy3
A. M. Shirk Tells Cobb
DOUGLAS MACLEAN STARTS
Douglas MacLean will soon step up to
the bat as soon as a suitable story has
been selected.
* * *
Howard Higgins has just emerged from
the cutting room. He has been locked up
there for the past two weeks editing "In
the Name of Love."
* * *
Now for a bit of gossip that's around
the Montemarte. Somebody's short on the
bank roll. Raymond Hatton has bought
him a cabin on the beach at Mussell Rock.
* * *
Bess Meredyth is kept busy over on the
Warner's lot these days grinding out con-
tinuity.
Ruth Clifford and House Peters will
soon be back from location where they
are making "Titans," directed by Edward
Sloman.
* * *
"DESERT FLOWER" FINISHED
Irving Cummings has just finished "The
Desert Flower," same to go in for cut-
ting and tilting for First National.
* * *
Edward Gribbon starts for location soon,
Eddie just finished a neat job in "The
Code of the West."
Every so often some director — or more
likely his press agent — breaks out with a
plaint for "new faces" on the screen. Pro-
ducers have also been guilty of this insin-
cere statement for save in a few remote in-
stances^— Cecil B. De Mille is perhaps the
most marked — the new face has been either
conspicuous by its absence or so long in get-
ting anywhere on the screen that it has be-
come an "old face" by the time it arrived.
In spite of the vociferous demand for
young blood, new talent, fresh faces, when a
picture is cast it is usually customary to can-
vass the list of "regulars" first, to see if
they can't be made to fit into the required
roles. The argument is that they have box
office appeal. Probably they have, but some-
time they are going to wear out and then
where will be the new faces to supplant the
old?
Try to get important stories into the papers
— any sort of stories — regarding "new faces"
— and see how much chance there is to se-
cure recognition in opposition to the old-line
people. By that, I mean the ones at present
hold'ng the center of the stage. For the real
old-timer, who is past the period of public
approval, is in worse case than the new-
comer. But how in the name of common
sense is the newcomer ever to become a pop-
ular favorite if he doesn't get a chance to be
heard, doesn't gain publicity (unless involved
in a scandal) or doesn't receive the attention
of the casting directors and others?
Cecil B. De Mille is said to have a veritable
kindergarten of youngsters in his stock com-
pany. More powder to him, then. He is fol-
lowing the right hunch. These new faces
will be the stars when the present ones are
out of the running. And out of the running
a lot of the present day crop must soon be
because film favor — the fickle approval of the
public — the ability to be photographed with-
out a screen and other details of lighting and
camera work, will all vanish with a great
many in a few years at most.
These will then become the old '.imers.
Those who haven't been smart enought to
amass a fortune will be on the fringes look-
ing for a chance to "get in" where once they
were welcome guests. It will be the crumbs
from the table for a lot of them. That's
the pity of the business. But I believe now-
adays most of the big favorites are laying
up material substance against a rainy day to
come.
However, it is essential to build up the
newcomers — give 'em a chance. Directors
will do well to consider this in every studio.
Producers the same. Casting directors ditto
and even the newspapers — likewise.
Meanwh:le let us hear no more vain and
insincere pleas for "new faces" — from those
who don't want new faces if there are still
some of the old to be had. If they mean it,
then everything is lovely. If they don't, they
are merely seeking publicity for themselves
which they are not entitled to.
Page 48
Exhibitors Trade Review
Daw, Miss Diana Miller, Elaine Hammer-
stein, Miss Dorothy Phillips, Miss Ethel
Clayton, Mrs. Hunt Stromberg, Mrs.
Charles R. Rogers, Aileen Pringle, Elinor
Glyn, Norma Shearer, Eleanor Boardman,
Mae Busch, Sylvia Thalberg, Claire Wind-
sor, Mrs. Garry Rapf, Kathleen Key, Car-
mel Myers, Agnes Christine Johnston,
Paulette Duval, Bess Meredith, Arline
Pretty, Beverly Bayne, Mrs. Harry Carey,
Trilby Clark, Dorothy Devore, Louise
Fazenda, Irene Rich and Marie Prevost.
After rubber-necking at all the celebs, the
front light man opened up a lot of spots,
which revealed a prologue which had some-
thing to do with an artistic Spanish gar-
den, but it was really an excuse to give
Ann Pennington a chance to come out and
dance, and she did. I felt back in Broad-
way,_ especially with Victor Schertzinger
running the band as he was brought on
especially as the guest Conductor of the
evening.
The front light man faded out and the
main title faded in announcing a splendid
cast in the support of Miss Davies: Hedda
Hopper, Harrison Ford, Harry Myers,
Harry Watson, Jr., Holbrook Blinn, Ho-
bart Bosworth, Richard Carle, Olin
Howland, Master Jackie Huff, Emily Fitz-
roy, George Sigman, James Farley.
"Zander the Great," is from the stage
success by Salisbury Fields, in which Alice
Brady starred. In Miss Davies' latest
screen attraction, and she does her best
work, especially in the first part of the
production where she daringly lays aside
the things that goes to make one beautiful
on the screen. Twists her hair up in pig-
tails and an added touch of freckles goes
to bat to put over a part of character
work, which is well done.
"Zander" is the tale of a mistreated
orphan, quite the same unfortunate one
has been seeing for the past decade, hor-
ribly mistreated, who is rescued from her
■unspeakable environment by the kindly
trustee who takes her to a real home with
a real mother.
Car! Laemmle Still
Signing Directors
If Mr. Carl Laemmle doesn't stop sign-
ing up directors there's liable to be a short-
age out here of megaphone men. The
total number now is up to twenty-four.
The complete list of directors are as fol-
lows: Dimitri Buchowetzki, William A.
Seiter, Clarence Brown, Larry Trimble,
Charles Brabin, Svend Gade, Edward Sedg-
wick, Richard Smith, Scott Darling, Harry
Pollard, Edward Sloman, King Baggot,
Travers Vale, Clifford Smith, Ernst
Laemmle, Robert North Bradbury, Ed-
ward Laemmle, Herbert Blache, Henry
McRae, Al Rogell, Francis Ford, Maurice
Tourneur, Frank Griffin, Harold Shumate.
This ought to mean a lot of products
coming off the "U" lot if they keep them
all busy, in fact, some of them are well
on the job now. Frank Griffin has started
the "Society Cheat" taken from Nina Wil-
cox Putnam's story "Doubling for Cupid."
Robert North Bradbury has started on
"Straight Shooting." That ought to be a
good title for any director who is starting
on his first picture, especially if Jack Hoxie
is on the other end of the shooting. Svend
Gade, the chap they brought over from
Denmark has started filming the last lap
of "Peacock Feathers," featuring Jacque-
line Logan and Cullen Landis, and sup-
ported by George Fawcett, Ward Crane,
Caroline Irwin, Edwin J. Brady and Prince
Youcca Troubetskey.
They are still talking about the tenth
anniversary of The Universal Pictures
Corporation party over on the "U" lot.
Sills One of the "Finest"
'Making of O'Malley"
m
Dropped into the old Biograph Studios in
New York's uptown district, and had a chat
with Milton S lis between rushes of "The
Making of O'Malley" which he and Director
Lambert Hillyer are making for First Na-
tional with the aid of Dorothy Mackaill. Ii
looks like a good picture with Sills taking
the part of a somewhat dumb but conscien-
tious cop, and Miss Macka.ll that of a school
teacher.
Sills initiated us into a solitaire game that
is his special hobby. It is called "Napoleon,"
and he seems to have interested the whole
crowd in the pastime for everyone from
Director Hillyer to the assistant cameraman
were busy figuring out the moves.
As soon as the final shots are taken the
negative goes to Art Tavares, film editor,
who will do some cutting under the super-
vision of Marion Fairfax. Mr. Sills will
then duck out to look over his Hollywood
flower garden before returning to do "The
Comeback."
"The Comeback" has a locale in the New
York prize ring and in the northern lumber
camps. Miss Fairfax has prepared the
adaptation, which Earl Hudson has approved
and assigned to Joseph Poland and Earl
Snell for preparation of cont nuity. Lam-
bert Hillyer, who will direct Sills for the
third consecutive time, is going to Maine to
look over the logging camps for selection of
locations. Fred Stanley of the Scenario De-
partment, is doing similar work in Canada.
"The Comeback" should be put into produc-
tion in about a month.
* * *
On May 1, the delayed production of "The
Half Way Girl," suspended because of the
sudden illness of Doris Kenyon, will get un-
der way. Lloyd Hughes will be Miss Ken-
yon's leading man. He arrives next Monday.
He will be followed shortly by John Francis
Dillon, who returned to Hollywood after
completing "Chckie," and is terminating his
vacation in order to assume direction of Miss
Kenyon's next picture.
* * *
Casting of "The Half Way Girl" is now
under way. The story takes place in Singa-
pore, with Miss Kenyon in the role of a
woman forced to prey upon the men who
drift into that city from the corners of the
world.
* * *
Shortly after "The Half Way Girl" is
started, Ben Lyon's next F rst National
feature, "The Pace That Thrills," will get
under way. According to recent word from
Lyon, he expects to be back in New York
soon.
* * *
It has been decided that Mary Astor, who
recently signed her name to a First National
contract, will have the featured role in "The
Scarlet Saint," an adaptation of Gerald
Beaumont's story of the New Orleans race
track, called "The Lady Who Played
Fidele."
* * *
The program so far outlined, indicates that
within a month Hudson expects to have four
companies working s multaneously, which
will bring production of First National units
under his supervision to the highest peak of
activity since their transfer to New York.
Patsy Ruth Miller has just finished
"Rose of the World," for Warner Bros.
* * *
Victor Fleming has just recovered from
an illness and will start on his next pro-
duction about May 5th.
* * *
Lillian Rich crosses into the leading role
of Verschleis production, "The Love
Gamble."
Hazel Keener is stepping about on the
Fox Lot in "Ports of Call."
When Harold Lloyd returns from a little New York vacation, Sam Taylor will
say: "Come on, Harold, let's get down to business." And Harold will, for Sam is
to direct him in the next picture he will make for Pathe — Associated Exhibitors.
May 16, 1925 Page 4?
NEW YORK SEES HAROLD LLOYD
Douglas Fairbanks, who is soon to make another bid for greatest popularity with
United Artists "Don Q," has learned hew to tie up a leather whip into all sorts of
knots. Jackie Coogan believes only what he sees, and so Doug had to produce the
goods. Jackie was well satisfied after a few demonstrations.
Sam Bischoff comes to New York for a
short visit. Sam is the man whose come-
dies, if stretched end to end, would reach
from, etc., etc. He had a pretty busy time
of it at his N. Y. headquarters, Hotel
Astor, trying to explain to the many "In-
quiring reporters" as to how he did it.
Recognize this group? Harold Lloyd, the Pathe- Associated
Exhibit ? rs star, and Mildred Davis (known to polite society as
Mrs. Lloyd), with Mr. John Murphy and his wife on the left.
The shot was snapped as the party arrived at New York for
a short stay. Mr. Murphy is Lloyd's production manager.
They tell the story about the train conductor who took a trip
around the country by rail when on h's vacation. Guess it's
the same complex that makes Monte Blue, playing in Warner
Bros.' "The Limited Mail," do a little acting in between
scenes. Willard Louis and Edward Gribbon are with him.
Page 50 Exhib itors Trade Review
PAY DAY AT UNIVERSAL CITY
Don't show this to your wife unless you
wish to duplicate for her the latest negli-
gee added to Corinne Griffith's extensive
wardrobe. The new creation of the First
National star is made of pan velvet, fast-
ened with rhinestone and silver buckles.
Poor fellows — and girls — waiting to get their pit-
tances that Universal allows them as stars and
players. No doubt, there is a line of grocers and
butchers and candle-stick makers right around the
corner — but, maybe we would exchange worries
with them at that. We would give it a thought.
Teddy Leads a
Dog's Life, and is
glad of it. He is
playing with Bet-
ty Compson and
Jack Holt in the
Paramount Pic-
ture, "Eve's Se-
cret," and has ad-
ded still more
prestige to his
reputation as a
canine thespian.
May 16, 1925 page 51
TOM AND "TONY" ARRIVE IN ENGLAND
" 'Ello, Tom, old Deah," shouted crowds of
Cockneys as Tom Mix, the popular Fox
star, rode "Tony" through the streets of
London. Tom, who used to ride broncos
on 101 Ranch, is garbed in his famous
white hat and suit. He certainly appears
happy to be on British soil. Maybe the ad
on the bus helped some in forgetting
home-sickness.
"The Charmer," herself, in her very
latest pose. Paramount's colorful star,
Pola Negri, arrived in New York the
other day with a peck or two of jewels
and a few trunks of other things that
she had purchased during a hurried
visit to Europe.
"Oh, How It Rained," when Bert Roach
did his stuff in Rupert Hughes' "The Re-
bellious Girl" which is being produced by
Metro-Goldwyn-Mayer. It must have
been a tough night for the sailors.
Western Stars — William Desmond,
Hoot Gibson and Jack Hoxie, Bill and
Jack stepped away from the studio for
a few moments to watch Hoot handle
the foils. In a coming Universal pho-
toplay he is to be a swordsman, and
thus the daily practice.
Page 52
Exhibitors Trade Review
E. T. R. Hollywood Representative "Received"
The Inquiring Reporter, Heath Cobb, who represents exhibitors and Exhibitors
Trade Review on the West Coast, recently called at Paramount's Hollywood
studios, and was carefully escorted to the publicity department by Lew
Garvey, Francis Perrett, Harold Hurley, Arch Reeve, Paul Snell and Joe
Sherman. He claims there "was much excitement but could learn nothing."
Betty Bronson, of "Peter Pan" fame, finds
it best to mount a step ladder when Mai
St. Clair, who is directing Paramount's
"Are Parents People?" discusses the script.
A Two-letter Word meaning
antidisestablishmentarianism had
them all cross-eyed over cross
words, and that was why Ben
Lyon, Charles Crockett, Viola
Dana and Anna Q. Nilsson quit
location on First National's
"Winds of Chance" and stopped
the Overland Limited to see if
the engineer could help them.
He said a lot of words, but none
of them fitted.
May 16, 1925
Page 53
Ifith THE INDEPENDENT DISTRIBUTORS
'Independents' Days!"
FOUR —COUNT 'EM— FOUR! And make each of them count for something, too!
Make each of them go down in Independent motion picture history with a record of
something accomplished — something big !
The fight to be waged at Milwaukee is a fight for freedom against the forces of oppres-
sion. It is a battle waged in behalf of every member of the industry who wishes to main-
tain status as an Independent — whether he be an exhibitor, a producer or a distributor.
Make the days at Milwaukee real "Independents' Days" by firm, cohesive action, through
which, alone, the victory may be ours. The b oys are lined up for action. It is now or never.
Let each do his share!
J*
BERGER BACK FROM
COAST SEES DEMAND
FOR PRODUCT BIG
B. Berger, general manager of Gerson Pic-
tures, now producing a series of Richard
Holt comedy thrill-dramas for the independ-
ent market, has made an exhaustive study
of this field during a recent trip about the
country. Mr. Berger visited every exchange
center in the interests of the Richard Holt
series and his reactions in connection with
the independent field will be of interest and
value both to the producers of independent
pictures and the exchanges handling them,
and also exhibitors playing them.
Mr. Berger, when questioned for his opin-
ion of the independent market, said:
"My opinion of this market has caused
me to increase the production activities of
Gerson Pictures from one series of pictures
to three.
"We have already definitely settled on the
second series, and have decided to produce
six Superior All-star Melodramas. I am
planning, while in New York, to arrange for
the third series, eight de luxe action outdoor
stories. This means for the season of 1925-
1926 Gerson Pictures will offer on the in-
dependent market not less than twenty-four
pictures, as against ten for the 1924-25 sea-
son.
"Immediately upon my return to our stu-
dios in San Francisco work will be started
on the second and third series. The Richard
Holt pictures, of which we have already com-
pleted four of a series of ten, are being
made now on a schedule of continuous pro-
duction.
"The very drastic increase in our produc-
tion schedule tells better than in any other
way that I know how, with what confidence
we look upon the future of the independents.
"During my trip about the country I have
found the independents in every exchange
center willing and eager for good product.
It is by building up confidence between pro-
ducer and distributor and helping him
cement the confidence of the exhibitor that
a great, lasting success may be made for and
by the independents.
"I cannot find a better example of what
that confidence will mean, than to point out
the fact that Gerson has franchised the
{Continued on page 54)
Two Dozen
B. Berger, general manager, Gerson
Pictures Corp., who will offer
twenty-four features to Independ-
ents in 1925-26.
CAST ANNOUNCED
FOR NEW GOTHAM
PRODUCTION
Sam Sax announces casting is completed
on "The Overland Limited," which is to be
the first release on the program of twelve
Gotham productions to be released through
Lumas Film Corporation.
Malcolm McGregor and Alice Lake will
have the principal roles. The photoplay was
written by James J. Tynan.
The supporting cast consists of Ralph
Lewis, Charles, "Buddy" Post, Ethel Wales,
Jack Meljon,. Emmet. King and Olive Bor^
don. Frank O'Neil will wield the megaphone.
Production will start at the Hollywood
studios.
EMBASSY PICTURES
FORMED BY LEADING
INDEPENDENT MEN
HOLLYWOOD, May 8.— Following close
upon the announcement of the absorption of
Vitagraph by Warner Brothers came the
revelation this week of the formation of a
ten million dollar corporation.
The new corporation, the plans for which
have been a year in preparation, is to be
known as Embassy Pictures, and has the
support, it is said, of some of the strongest
financial factors in film circles. These in-
clude Frank R. Wilson and the Motion Pic-
tures Capital Corporation, with which Cecil
B. De Mille and the Producers' Distributing
Corporation are affiliated; Sam Zierler, a di-
rector of the Longacre Bank, New York
City, president of the Commonwealth Film
Company, Dr. W. E. Shallenberger, president
of the Arrow Film Company, one of the
oldest independent distributors, Joseph Sim-
monds and George E. Kann, foreign film dis-
tributors, constituting the firm of Simmonds-
Kann, Inc., of New York.
The producing activities of the new or-
ganization, which are to be concentrated in
California, will be under the supervision of
Arthur F. Beck. Mr. Beck is now assemb-
ling a staff of the production experts for
the company, many of whom are being re-
cruited from among the aides de camp of the
late Thomas H. Ince. It is understood that
Milton H. Hoffman, formerly production
manager of Famous-Lasky and the Metro
Pictures Corporation, will occupy a similar
position with Embassy Pictures. The battle
for stars and other picture personalities
which is now going on in the industry will
be given added stimulus.
Supporting this statement, it is learned
that the new combination is the company
which recently endeavored to place Harry
Langdon under a three years' contract. In
addition, it is known that an offer has been
made Betty Compson, and another tendered
Dorothy Gish.
The company's production program for
next season is to be divided, for the time
being, among four producing units. Sixteen
productions all told will be allocated to these
different units, with the probability of eight
more being added later.
(Continued on page 54)
Page 54
Exhibitors Trade Review
Jans Signs Up Moore
For Lead in "Married?9''
Herman F. Jans, president of Jans Pro-
ductions, Inc., signed Owen Moore and Con-
stance Bennett to play the leading roles in
"Married?," the next feature on his Fall
schedule.
The balance of the cast is being assembled
by George Terwilliger, the director and Ben
Slivey, who is in charge of production. Film-
ing will begin this week.
"Married?" is a screen adaptation of the
novel by Marjorie Benton Cooke. It will be
produced on an elaborate scale.
Following "Married?" Jans Productions
will produce "Ermine and Rhinestones," by
Louise Winter, and then "The Roaring
Forties," "Indiscretion," "Other Men's
Wives" and "A Man's World."
lUNE INTO A SMILE - A
FROWN STARTS Too MUCH
Book
Rayart
Pictures
At Your Leading
Independent Exchange
and You'll Smile
Every Time You
Count the Box-
Office Receipts.
RAYART PICTURE 8
CORPORATION
723 Seventh Avenue. New York
Jbretgn Distributor*
R1CHMOUNT PICTURES In*.
"Battling Brewster"
Is Sold by Rayart
W. Ray Johnston, president of Rayart
Pictures, announces the sale through Rich-
mount Pictures of the serial, "Battling
Brewster," and also of the following feat-
ures : "Lightning Romance," starring Reed
Howes ; "Midnight Secrets," starring George
Larkin ; six Whirlwind Westerns starring
Jack Perrin ; and "The Pell Street Mystery,"
starring George Larkin, all for the United
Kingdom.
David J. Mountain, president of Rich-
mount, who is now in London, consum-
mated the deals.
- -$ $
BERGER BACK
(Continued from page 53)
Richard Holt series of ten comedy thrill-
dramas in every exchange city I visited — a
one hundred per cent result.
"Let's have a feeling of confidence between
producer, exchangeman and exhibitor — let's
make good product and merchandise it — -and
the success of the independents will take
care of itself !"
A screen writer of national repute has
also been engaged to prepare the four ad-
ditional stories and these will soon be an-
nounced, as well as a complete line-up of
stories on the other two series of Superior
All-star Melodramas and De Luxe Action
Pictures.
* * *
Bennett Finishes Film
"A Man of Honor," the third Lionel
Barrymore special on the current Chadwick
program, will be released June 1.
Photography was completed last week by
Whitman Bennett, who is directing. The
cast includes Mildred Harris, Isobel de
Leon, Winifred Barry and a number of
others.
The piece was adapted for the screen by
Lawrence Marston.
V * *
COMEDIENNE ADDED TO CAST
B. P. Schulberg, who is producing John
Goodrich's screen story, "My Lady's Lips,"
has signed Gertrude Short, popular comedi-
enne, to its cast of all star plays which
James P. Hogan is directing.
* * *
HERBERT ARTHUR LUBIN ARRIVES
Herbert Lubin, secretary of Associated
Pictures Corporation, is the glad father of
an eight-pound boy born April 11. Arthur
H. Sawyer, of Sawyer-Lubin, is godfather
to the new arrival who was named Herbert
Arthur Lubin.
* * *
SELDES ENGAGED
The screen adaptation of Galsworthy's
novel "The White Monkey," filmed by Saw-
yer-Lubin with Barbara La Marr in the
lead, was made by Arthur Hoerl and not
by Gilbert Seldes, who joined this organiza-
tion after the shooting of this important
production had begun, Sawyer-Lubin an-
nounce.
* ' * *
RETURNS TO COAST
Anita Stewart who came east after the
completion of her role in B. P. Schulberg's
special production, "The Boomerang," has
returned to Hollywood.
* * *
Arrow Pictures Corporation, through its
President, W. E. Shallenberger, announces
as an important item of its release schedule
for the coming season, four special produc-
tions to be made by Arthur Beck.
$91,000 VOTED BY
ONTARIO TO KEEP
UP ITS STUDIOS
OTTAWA, Ont., May 8. — The sum of
$91,350 has been authorized by the On-
tario Government for expenditures during
the fiscal year on its moving picture pro-
duction at the Provincial film studio and
laboratory at Trenton, Ontario, which was
purchased less than a year ago from the
trustee of the defunct Adanac Film Corp-
oration. The fiscal year ends October 31
next.
This appropriation is somewhat higher
than the amount spent by the Ontario
Government on its own moving pictures
during the previous year ending October
31, 1924. The expenditure for that period
was $87,050. The estimates for this year
provide $60,000 for the purchase of addi-
tional equipment at the Trenton studio,
including motion picture printing machines
and projection machines, as well as for film
material, operation of the studio and main-
tenance. Salaries of the various officials
are additional. Those in charge include a
superintendent, laboratory director and
accountant.
The Trenton plant was established by
the Adanac Film Company as a studio
for the making of- feature-length releases,
several of which were produced. The star
of one picture was Tyrone Power.
The Ontario Government bought the
studio property for approximately $30,000
after disclosures were made of irregulari-
ties in connection with the making of in-
dustrial and scenic reels by private indi-
viduals under contract with the Ontario
Government. After the alleged frauds were
uncovered, the Ontario authorities decided
that it would be much cheaper to produce
the pictures themselves and the Trenton
studio was formally opened early last sum-
mer with an elaborate ceremony.
* * *
Leading Independents
Form New Film Company
(Continued from page 53)
A unique phase of the Embassy program is
that, while the product of the company will
be standardized in so far as that is possible
in film-making, so that its trade name will
bear equal significance regardless of the pic-
ture to which it is attached, the distribution
of this product will be diversified.
Arrangements have been perfected for the
marketing of the company's pictures through
four national distributing agencies. The pur-
pose of this policy is to insure adequate
representation for the company's product.
The units now organized and ready to
' function in the new organization include
Forum Pictures, Inc. ; Baird-Beck Pictures'
Corporation ; Ross Productions, and a fourth,
as yet untitled, in which Edward Small,
identified with E. M. Asher and Charles R.
Rogers, of the Corrine Griffith productions,
is to be affiliated. Whether Small's associa-
tion with Embassy will embrace the activities
of Asher and Rogers also, is not disclosed.
Another contemplated unit, it is stated, is
one in which the well known character actor,
Ralph Lewis, will be presented in a series
of productions similar to those in which he
was recently starred by Emory Johnson for
the Film Booking Offices.
A number of well known stage plays and
book successes have already been purchased
by the organization and actual work on the
first of the company's productions started
this week at the F. B. O. studios.
Mav 16, 1925
P: ge 55
PRINCIPAL PICTURES CRANFIELD & CLARKE
PLAN BIG PROGRAM GAINING FOREIGN LEAD
Irving and Sol Lesser, who recently held
their annual Principal Pictures meeting in
New York, plan to make the 1925-26 season
the outstanding one of their careers. Seven
of Harold Bell Wright's novels are yet to be
brought to the screen as Principal Pictures.
Wright's publishers, Appleton & Company,
sat in on the four-day session and assured
Lessers that hundreds of thousands of dol-
lars would be expended to further popular-
ize Wright's present fame as a novelist.
McC all's Magazine officials also showed
how Wright's name is being pushed and how
newspapers all over the United States and
Canada were being used to advertise the
name of the writer of such past Principal
successes as "The Mine with the Iron Door,"
and "The Re-Creation of Brian Kent," the
latest of the pictures.
Plans concerning the seven were gone into,
with special stress being given to the mak-
ing of "The Winning of Barbara Worth,"
which is now undergoing producing. A bud-
get was made covering this film and Sol
Lesser showed many of the franchise holders,
who were present, how a large sum of money
was to be expended on this film. The en-
tire cast had not as yet been engaged. It is
expected Sam Wood, who made "The Re-
Creation of Brian Kent," will sign to direct
this feature.
The other six stories will be made within
the next two years, with probably two of
them entering production during the 1925
season. The next book to be filmed will be
decided upon as soon as "The Winning of
Barbara Worth," is filmed and last returns
on "The Re-Creation of Brian Kent" are
known. A questionnaire will be sent out to
the exhibitors later to ascertain the book
that should naturally follow the one now
being made. The scripts of all of them are
in the hands of Principal's scenario depart-
ment.
ASTOR'S SECOND RECAST
Harry Rathner, president of Astor Dis-
tributing Corporation, recast his second
screenplay, "The Shining Adventure."
Instead of John Bowers, who was orig-
inally slated to appear in the leading male
role and who was forced to relinquish it
due to work in uncompleted productions,
Percy Marmont will portray the part. Ma-
bel Ballin has been signed to appear in the
feminine lead and Ben Alexander, loaned
to Rathner by First National, remains in
the part assigned to him when the pic-
ture was ready for production.
Hugo Ballin will direct this Astor Pro-
duction.
* * *
Issues Photoplay
Zona Gale's novel, "Faint Perfume," will
be published this month in a photoplay
edition by Grosset and Dunlap. The book
will be ready in time to furnish exploitation
aid to exhibitors booking the B. P. Schul-
berg production.
DeLuxe to Distribute "Oz"
De Luxe Feature Film Company of Seattle,
Washington, will distribute "The Wizard of
Oz," Chadwick Picture Corporation's first
production for 1925-26. The contract with De
Luxe, which was closed this week, includes
Washington, Oregon, Montana, Northern
Idaho and Alaska.
WILLIAM F. CLARKE
The firm of Cranfield & Clarke, Inc., has
made such strides in securing an Indepen-
dent market for the distribution of foreign
made motion pictures that it has established
itself as the most important factor in that
particular field.
Wrhen R. T. Cranfield, president of the
organization, and William F. Clarke, its vice-
ALBANY FILM BODY
INSTALLS OFFICERS
The installation ceremonies of the Film
Board of Trade were held Monday evening
May 4, in Stein's Hotel, Orchard Park, N. Y.
This place was selected because of the ar-
tesian well nearby in deference to the dry
stand of President Frank McCarthy. The
new officers were installed with due cere-
mony. Several prominent exhibitors at-
tended the event. The return to Buffalo was
made in the wee sma' hours. Among those
in attendance were Mr. McCarthy, Henry
W. Kahn, Earl Kramer, C. W. Anthony,
Marvin Kempner, Sydney Samson, retiring
president ; Basil Brady, Eugene Markens,
Harry Dixon, Colonel Howard F. Brink,
Joe Miller, Ray Powers, Richard C. Fox,
Fred M. Zimmerman, William Sherry, Bill
Rowell, J. Emerson Dickman, Johnny
Speer and many others. Of course there
was some grape juice noted and the banquet
was one which Mine Host Stein could well
boast. The event was one of the most suc-
cessful in the history of the local film board.
Mr. Samson was praised for his successful
conduct of the affairs of the board for the
past three years.
The All Star Features Dist, Inc., of San
Francisco, bought the following Aywon
product for California, Nevada and Arizona,
"Cyclone Jones," "Riders at Night," "End
of the Rope," "One Thousand Dollars Re-
ward," "The Avenger," "The Eagle's Claw."
R. T. CRANFIELD
president, arrived in this country to furnish
the Independents with the best European pro-
duct, they found themselves facing a big
problem. But by dint of perseverance, square
dealing and reliability, they have won wide
friendship both for their firm and the pic-
tures they are distributing.
At the present time President Cranfield .is
abroad negotiating for important contrrcts
regarding the American distribution of addi-
tional European product. Thus the Indepen-
dent market may look forward to a still
greater choice of pictures, and the foreign
producers who secure the service of the firm
in distributing their product on this side may
also be considered fortunate.
COBB APPOINTED AS
SERING SALES CHIEF
Announcement of the appointment of C.
Lang Cobb as General Sales Manager for
Sering D. Wilson & Co., Inc., has just been
made by Sering D. Wilson, president. Mr.
Cobb has been acting in this capacity for
some time past, having just returned from
an extended trip covering practically all key
cities East of the Rockies.
Mr. Cobb is credited with producing and
marketing the first three-reel features ever
made in America. For the past six years
he has confined his activities to motion pic-
tures in color and is rated an authority on
this phase of production and distribution.
He was, for several years, connected with
Paramount, prior to his entrance into the
color field, and was the first special repre-
sentative sent out by that organization back
in 1917.
Mr. Wilson sailed May 9 for Europe to
open for Sering W. Wilson & Co., Inc.,
cojor laboratories throughout continental
Europe, England, and the Far East.
Q
pen play dates are
an exhibitors greatest
asset Save them for
good Independent Pictures
There will be plenty to
ep around
Page 56
Exhibitors Trade Review
In "Lying Wives," an Ivan
Players Picture, Clara
Kimball Young and Edna
Murphy are given full op-
portunity to display their
dramatic ability. Above
are the feminine stars,
while below they appear
again with Edmund Lowe
and R i c h a rd Bennett.
Right: Edna Murphy,
Buddy Harris and Clara
Kimball Young in a mo-
ment of pathos from Ivan
Players' production "Lying
Wives," and below a dra-
matic scene between Miss
Young and Edmund Lowe
in the same picture.
66
Lying Wives'
An Ivan Players Picture
May 16, 1925
Page 57
SAX EN ROUTE TO
CONVENTION WARNS
THEATRE OWNERS
The Twentieth Century Limited will carry
to Milwaukee Sam Sax, president, and Budd
Rogers, vice-president, of Lumas Film Cor-
poration.
Both Mr. Sax and Mr. Rogers deem this
double get-together of producers and exhibi-
tors one of the most important events that
has transpired in the motion picture industry
in a long time and despite the fact that two
important productions are in course of studio
work they deem it absolutely essential that
their organization be represented by principal
executives.
Before boarding the train he stated :
"The time has passed when exhibitors are
buying or producers can sell a cat in a bag.
My production plans for 1925-26 are com-
plete, a good percentage of pictures already
completed and more under way. I am not
asking any exhibitor to do anything I would
not do myself. He wants to know what he
is signing up for, with me he can see it.
"If it was feasible, I would take the films
themselves, but there are so many important
matters to be taken up that the projecting of
pictures is not possible. It looks like one of
the industrys most prosperous seasons is at
hand, and if we all pull together the benefits
will be universal."
All Astor Product
Sold to 20th Century
The Twentieth Century Film Company,
of Philadelphia, closed a deal with Harry
Rathner, president of Astor Distributing
Corporation, in which Gene Marcus, presi-
dent of the former company, will release
all of the Astor product in Pennsylvania
territory controlled by Marcus film.
The deal takes in all of the product
made, and all of the remaining films to be
produced for the year, starting with "A
Lover's Oath." This is a total of twelve
productions, two of which are already com-
pleted. "The Shining Adventure" is the
second and "Child Lives" will be the third.
This is the first transaction in which all
of Astor's product has been contracted
for. Rathner is now dickering with other
independent distributors.
"A Lover's Oath" stars Ramon Novarro
and Kathleen Key while "The Shining Ad-
venture" features Percy Marmont and
Mabel Ballin.
* * *
Hoffman to Convention
M. H. Hoffman, vice-president of Tiffany
Productions, Inc., and the Truart Film Cor-
poration ; A. Carlos, president of the Carlos
Productions, Inc., and A. L. Selig, publicity
and exploitation manager of Tiffany, Truart
and Renown, will leave on the Twentieth
Century Limited May 9 for the convention
to be held in Milwaukee by the Independent
Moving Picture Producers and Distributors
Association.
'CTU**-
Ohe producer-dislnbulor
exhibitor LOVES all
independent exhibitors.
He will prove it. 5u.y
his pictures and he will
take Your money— then
maybe your theatre. But
keep on smiling— he may
give you a job as janitor.
All Set!
I. E. Chadwick, President, Chad-
wick Pictures, is ready to shoot
Theda Bara's new vehicle, "The Un-
chastened Woman."
BUSINESS METHODS
BOOSTING BISCHOFF
HOLLYWOOD, May 8.— The rapid
strides made by Samuel Bischoff in the de-
velopment of the California Studios in Holly-
wood as a home for independent producers,
are traceable directly to the business-like
methods pursued by Bischoff and his staff,
headed by Studio Manager Jack Mintz.
The addition of a new stage and added
lighting facilities, numerous sets and exteri-
ors comprising western street, prize ring and
so on, have made the studio available for
many types of production.
Samuel Bischoff, himself, is concentrating
on short subjects for release by Bischoff,
Inc. These units consist of the Gold Medal
Pictures, Inc., producing two reel Gold
Medal Comedies, a series of twelve, with all
star casts, including such favorites as Chester
Conkliri; Wtri. Franey, Milburn Moranti,
Stella Nova, Frank Rice, Fatty Alexander,
Jack Henderson, etc., Paul Gerson and Al-
fred A. Grasso are in charge of production.
Jack Nelson is directing.
The H. C. Witwer "Classics in Slang,"
with such actors and actresses as Eddie
Gribbon, Dot Farley, Mildred June, Josef
Swickard, Sheldon Lewis and Ernest Wood,
are adapted from the famous syndicated
series in Hearst Sunday papers. They repre-
sent high water mark in production and
novelty.
The Biff Comedies are produced by Van
Palt Brothers and each features some well-
known artist— such as Al St. John, Cliff
Bowes, etc. Casts have people of the calibre
of Ed Carlie, Bartine Burkett, Bessie True,
Johnnie St. Claire, Paul Stanhope, Billy
Jones, and many others. They combine
thrills, aviation stunts, etc., with unroarious
gag comedy. _
BACHMANN LEAVES
GOTHAM TO ATTEND
MILWAUKEE SESSION
J. G. Bachmann, vice-president and gen-
eral manager of distribution of B. P. Schul-
berg Productions, has left for Milwaukee to
attend the M. P. T. O. A. Convention where
he will personally deliver to exhibitors a
statement of the equitable sales policy which
will govern the distribution of his company's
product during the coming season.
B. P. Schulberg Productions was one of
the first organizations to announce their
complete line-up for next year. There will
be eighteen well-known stories filmed by
them including "Shenandoah," the Ameri-
can stage classic; "The Plastic Age," by
Percy Marks; "Lew Tyler's Wives," by Wal-
lace Irwin; "With This Ring," by Fanny
Heaslip Lea; "Parisian Love," by F. Oakley
Crawford; "Horses and Women"; "Dancing
Days," by J. J. Bell; "Exclusive Rights," by
Evelyn Campbell; "The Aristocrat" and
"The Worst Woman," both by Larry Evans;
"The Romance of a Million Dollars," by
Elizabeth Dejeans; "Shopworn," by Patricia
Wetherill, "Eden's Fruit"; "The Other
Woman's Story," by Peggy Gaddis; "The
Girl Who Wouldn't Work," by Marie B.
Wentworth James; "Studies in Wives," by
Mrs. Belloc Lowndes; "Ruthless Women"
and "Extravagant Youth."
Chadwick Rushes Plans
For Latest Production
Preparations are being made at the Chad-
wick Pictures Corporation's California stu-
dios to start production in the immediate fu-
ture on "The Unchastened Woman," the
Louis K. Anspacher Broadway stage success,
which is to provide the vehicle for Theda
Bara's return to the screen.
Douglas Doty, one of the screen's leading
scenario writers, has completed the adapta-
tion of the play, on which he has been work-
ing for the past two months.
I. E. Chadwick, president of Chadwick
Pictures Corporation, who has been in Cali-
fornia for several months, will personally
supervise the production. George Walsh, who
had been announced for the leading role m
this production, will not be in the cast.
Must Attend Premiere
For rimes' New Feature
C. C. Burr, managing director of East
Coast Films, Inc., staged a premiere show-
ing of Johnny Hines' latest feature, "The
Crackerjack," at Hotel Plaza, New York
City, May 7.
"The Crackerjack" is the last picture to be
completed by Hines under his state-right
contract for East Coast Films _ and the in-
dependent exchanges, since Hines has al-
ready signed contracts with C. C. Burr
whereby the latter is to make a new series
of feature comedies for First National re-
lease.
C. C. Burr, in conjunction with Sam Zjer-
ler, of Commonwealth Film Corporation,
East Coast Films and B. & H. Enterprises,
Inc., which is the new Johnny Hines com-
pany, staged this premiere as a testimonial
to Johnny Hines' work in the state-rights
field and as an appropriate send-off for his
contemplated bigger productions for First
National Pictures.
The executives of the Burr staff were
highly enthusiastic about "The Crackerjack."
Many executives, stars and exhibitors at-
tended the premiere.
Page 58
Exhibitors Trade .Review
News of Exhibitor Activities
DISTRIBUTORS JOIN
EXHIBITORS TO FORM
NEW CANADA GROUP
TORONTO, Ont., May 8.— Organiza-
tion of the Motion Picture Distributors
and Exhibitors of Canada- is now practical-
ly complete, the Canadian headquarters of
the association here, reports.
The new film body in the Dominion
embraces exhibitors as well as producers
and distributors. In this respect, it differs
somewhat from the Hays organization in
the United States with which it is affiliat-
ed.
For some months past the work of es-
tablishing the new association has been under
way under direction of Col. John A.
Cooper, president, of Toronto. The Mo-
tion Picture Distributors and Exhibitors of
Canada will shortly hold its annual meet-
ing here.
The association already has a strong list
of exhibitor members in both Eastern and
Western Canada, some of the outstanding
theatre managers of Toronto, Montreal,
Hamilton, Peterborough, London, Kitch-
ener, Kingston, Ottawa, Stratford, St.
Catharines, Gait, Guelph, Winnipeg, Cal-
gary and Vancouver, having lined up with
it.
During recent weeks a representative of
the Eastman Kodak Company has been
touring Western Canada under the aus-
pices of the association and has addressed
meetings at Vancouver, Calgary and Win-
nipeg, the subject being of particular inter-
est to all projection machine operators in
the respective centers. Similar meetings
are being held in Montreal and Toronto
during May for the benefit of operators
and exhibitors.
Col. John A. Cooper has distributed a
copy of a valuable book, "Film Mutila-
tion and How to Prevent It," to every pro-
jection machine operator in Canada. This
publication was issued by the Eastman Kodak
Company.
The headquarters of the Canadian as-
sociation are located in a suite of offices
in the Lumsden building.
MERGER CLOSES HOUSE
MT. VERNON, Wash., May 8. — Consolida-
tion of Vernon, Rex and Mission theatres
has resulted in the closing- of the Rex. The
present exhibitors, Ulsh and Ruth, contem-
plate a change of policy in their houses.
* » *
CHENEY, Wash., May 8. — Rose Theatre
has been sold to Miss Neilson of Onalaska.
* * *
BUILDING THREE HOUSES
SEATTLE, May 8. — H. W. Bruen, of the
Ridgemont Theatre, is building- three new
houses in the northern section of Seattle.
- ,-fT ps-'-^Cffr*^' *■ *
EVERETT, Wash., May 8. — C. A. Swan-
son, of Star Amusement Company, spent
several days in Seattle last week.
* * *
SEATTLE, May 8. — Robert Bender of the
Columbia Theatre is attracting considerable
attention by the high class of his musical
program.
* * *
SEATTLE, May 8. — L. R. Stradley is re-
ceiving congratulations on the coziness and
beauty of his new Cheerio Theatre, which
he opened in the Queen Anne District.
* * *
FERNDALE, Wash., May 8. — H. A. Miller,
of the Perndale Theatre, has closed his
house permanently.
Heads Committee
Jay Means, of Kansas City, Holds
Important Post with M. P. T. O.
of Kansas-Missouri.
FELD TO SUCCEED
NEWMAN OVER HOUSES
KANSAS CITY, Mo. May 8.— It is un-
derstood Milton Feld, managing director of
the Newman and Royal Theatres, Kansas
City, will succeed Frank L. Newman, who
has sold his houses to Paramount and who
will manage three Los Angeles theatres for
Paramount, Rialto, Metropolitan and Grau-
man.
Mr. Newman is not slated to leave Kan-
sas City until the middle of the Summer,
but the word comes from an authentic
source that Air. Feld will be Paramount's
Kansas City manager of theatres.
* * *
HAYS VISITS ALBANY
Albany, N. Y., May 8. — Walter Hays,
president of the New York State M. P. T.
O., made a flying visit from Buffalo to
Albany, during the week, looking after
things at both his Albany and Troy houses.
* * *
SNUFFS OUT FLAMES
Albany, May 8. — While he has never be-
longed to a fire department, C. Ri Halligan,
of the Universal exchange here, proved
equal to an emergency last week, when a
large truck caught fire in front of the office
in Broadway. Mr. Halligan with a hand ex-
tinguisher put out the flames.
* * *
Kansas City House Remodeled
KANSAS CITY, Mo., May 8. — The new
Centre Theatre, a suburban house at Fif-
teenth Street and Treest Avenue, has been
remodeled and refurnished by its new man-
agers, J. D. Lynn and W. D. Vaughan. In
addition to new lighting effects, a new
Hope-Jones-Wurlitzer pipe organ has been
installed. The seating capacity of the re-
BOOKING COMBINE
IN MISSOURI AND
KANSAS LOOMING
KANSAS CITY, Mo., May 8.— That ex-
hibitors in Kansas and Missouri are looking
upon a booking combine with favor there is
no doubt. At least, such was evidenced at
the Kansas-Missouri convention in Kansas
City last week, where the producer-owned
theatres was a much discussed subject.
It was generally agreed that the producer-
owned house was not a matter for the asso-
ciation to take up, but, rather, an individual
affair of exhibitors. However, as the dis-
cussion progressed, it finally ended with open
suggestions that booking combines among
exhibitors would be the most effective means
of combating producer-owned theatres.
Another feature of the convention was the
enthusiasm with which the announcement of
a non-union operators' school was accepted.
C. E. Cook, business manager of the M. P.
T. O. K.-M., who largely was instrumental
in starting the school, which is in charge of
an experienced operator, explained that it was
not until after the World-in-Motion Theatre
of Kansas City was dynamited, supposedly
by union operators, that such a school was
contemplated.
As the situation now stands it will be only
a short time before the association will have
dozens of non-union operators for distribu-
tion at all times in the Kansas-Missouri ter-
ritory. By way of supplying the needs of ex-
hibitor members, the association also adopted
a plan of sponsoring the Kansas City Ju-
venile Entertainers Association, composed of
young talent, to be used in prologues in the-
atres in the territory.
The Kansas City Film Board of Trade met
in session with the directors of the M. P. T.
O, K.-M. on the second day of the conven-
tion and voiced a protest to selecting a
seventh man from the outside to come in and
assist in settling disputes on the joint board
of arbitration. The board contended that the
disputes should be disposed of without out-
side aid. No official action was taken on the
matter.
Censorship came in for another "censor-
ing" in an address by the Rev. Earl Black-
man.
"I believe that if Christ were on earth to-
day he would use motion pictures in his
teachings," said the Rev. Mr. Blackmail. "The
public always has been and always will be
the only true censor. A governor of a cer-
tain State once offered a one-man censor to
me. I refused it. "But I started thinking
that perhaps I might obtain several assistants
from all walks of life. But, after consider-
ation, I concluded that such a board would
represent a sad mess of discord."
Miss Emma Viets, chairman of the Kan-
sas Censor Board, in an address said that it
was not the desire of her board to destroy a
film, adding that she would rather not touch
a film than be forced to cut it to pieces.
A second and lengthy telegram from Carl
Laemmle was read the final night by Paul
Kohner, personal representative of Mr.
Laemmle. The telegram assured exhibitors
that Universal was not and did not intend to
enter into competition with the small tcwn
{Continued on page 59)
May 16, 1925
Page 59
NEW RADIO STATION
TO REMAIN SILENT
FOR PERFORMANCES
St. LOUIS, May 8.— Mayor A. O. Cun-
ningham of University City, Mo., formally
opened a radio broadcasting station K.FVE, a
500-watt station of the Film Corporation of
America, Egyptian Building, University City.
A distant feature of Station KFVE is
that no broadcasting will be done while mo-
tion picture shows of the St. Louis territory
are in operation. Programs will be sent
through the air nightly between 6 and 7
o'clock and from 11:15 to 2. The programs
will also include reviews of current motion
picture and theatrical attractions.
Romaine Fielding, director general for the
Film Corporation of America, states that Sta-
tion KFVE will be conducted to assist rather
than hinder motion picture, vaudeville and
dramatic shows.
*'.**'
ALBANY PERKS UP
WITH FILM GUESTS
ALBANY, N. Y., May 8.— Visitors in
town during the week included Sam Scrib-
ner, general manager of the Columbia
Amusement company. He visited Oscar Per-
rin, manager of the Leland and Clinton
Square Theatres here. They chatted over
old times when Mr. Perrin was connected
with the company for more than seventeen
years.
Charles Henschel, eastern district man-
ager for Pathe, stopped off at the Albany
office, on his way to Buffalo. Elmer R.
Pearson, vice-president and general manager
for Pathe, passed through Albany on the
Twentieth Century on his way West.
* * *
Charles Marshall, operating the Bridge
Theatre in Ausable Forks, was a welcome
visitor along Film Row during the week.
Joe Braff, of the Lyric in Albany, was also
greeted during his weekly visit to the ex-
change offices.
* * *
ATTENDS CONVENTION
Oklahoma City, Okla., May 8. — George Mc-
Dermot, district manager at Oklahoma City
for Paramount and Southern enterprises,
left the first of the week for Los Angeles,
Calif., for a conference with Paramount ex-
ecutives and other officials.
* • *
DALLAS, Texas, May 8. — Theodore Rouett
has been appointed booker for First Na-
tional here. He replaces T. E. Laird, re-
signed.
* * *
WALDRON, Ark., May 8. — Isom Crutch-
field has been appointed manager of the
Gem Theatre.
* » *
OKLAHOMA CITY, Okla., May 8. — Tom
H. Boland, manager of the Empress Theatre,
attended the First National conference at
French Lick.
* * *
Paragould, Okla., May 8. — Collins & Lloyd
have leased the new theatre now being
erected. The building will be fireproof. It
will seat about 1,000 and cost about $30,000.
* * *
BEEVILLE, Texas, May 8. — The Air-
dome Theatre has been opened for business.
* * *
OAK CLIFF, Texas, May 8.- — The Cliff
Queen Theatre here has been opened for
business.
* ♦ *
Calico Rock, Ark., May 8. — N. B. Wood
will erect a new theatre building here.
* * «
OKLAHOMA CITY, Okla., May 8.— Mark
M. Holstein has been appointed manager
of Metro-Goldwyn exchange at Oklahoma
City, succeeding Jack Ellwell, resigned.
* * *
ARKADELPHIA, Ark., May 8. — The Royal
Theatre is being remodeled and enlarged.
CASHIER OF THEATRE
IDENTIFIES SUSPECT
AS MAIS WHO GOT $800
KANSAS CITY, Mo., May 8.— Miss Cath-
erine Murdoch, secretary-treasurer at the
Garden Theatre, identified Elmer Smith at
police headquarters as one of the bandits
who on April 13 held up the Garden Theatre
and robbed Miss Murdock of $800.
She identified some torn $1 bills which she
had patched together with a peculiar brand
of paper and which were found on the al-
leged bandit.
Jjc %
Slump in Lumber Industry
Cuts Theatre Attendance
Seattle, Wash., April 16.— George H. Reiz-
ner, _motion picture exhibitor in Raymond
and South Bend, Wash., visiting here, says
inactivity in the lumber industry has reduced
theatre attendance cine-half. Mr. Reizner
says :
"Half-time work in the lumber industry
in my territory has cut down our attendance
for some time. We expect the mills to begin
operating to capacity within a month and
our patronage will return to normal. Pleas-
ures and entertainment are the first things
a family curtails when its income is reduced."
{Continued from page 58)
theatre and that the company was obtaining
theatres in the larger cities only where cir-
cumstances demanded it.
Exhibitors who registered at the banquet
were :
R. R. Biechele, Osage Theatre, Kansas
City, Kas
G. L. Hooper, Orpheum Theatre, Topeka,
Kas.
Fred Meyn, Pershing Theatre, Kansas
City, Kas.
M. W. Jenks, Grand Theatre, Topeka, Kas.
A. E. Jarboe, Royal Theatre, Cameron, Mo.
Mrs. G. L. Gorman, Bonner Springs, Kas.
G. L. German, Royal Theatre, Bonner
Springs, Kas.
J. H. Kelly, Rainbow Theatre, Kansas
City, Mo.
C. A. Bull, Holland and Novelty Theatres,
Wichita, Kas.
E. W. Egelston, Electric Theatre, Atwood
and St. Francis, Kas.
L. M. Miller, Miller Theatre, Wichita, Kas.
R. H. Klock, Pittsburg Amusement Co.,
Pittsburg, Kas.
Ray Ruggins, Charles T. Sears Enter-
prises, Auditorium, Marshall, Mo.
Otto Feess, Best Theatre, Parsons, Kas.
Fred C. Green, Strand Theatre, Emporia,
Kas.
C. B. Kelly, Garden Theatre, Wakeeney,
Kas.
L. A. Wagner, Princess, Eureka, Kas.
J. G. Caldwell, Princess Theatre, Aurora,
Mo.
S. E. Wilnoit, Jefferson and Princess,
Springfield, Mo.
W. P. Bernfield, Library Hall, Wathena,
Kas.
Charles T. Sears, Star Theatre, Nevada,
Mo.
R. B. Christian, Byer and Casino Theatres,
Excelsior Springs, Mo.
C. R. Wilson, Liberty Theatre, Liberty,
Mo.
T. L. Ricksecker, Rosedale, Kansas City,
Kas.
A. F. Baker, Electric Theatre, Kansas
City, Kas.
George W. Burgess, Cole Theatre Supply
Co., St. Joseph, Mo.
DAYLIGHT SAVINGS
HITS EXHIBITORS IN
SLASH IN RECEIPTS
ALBANY, N. Y., May 4.— With receipts
in some instances suffering a loss of from
10 to 35 per cent below the records for
previous Sundays, the cities in- the capital
district felt the first effects of daylight sav-
ing when the ordinance became effective last
Sunday.
In Troy, the second show of the evening
showed a much heavier attendance, while
the slump was particularly felt in the the-
atres of Schenectady. The following nights
brought cooler weather and with this, the
theatres drew much better crowds.
* * *
GAIN RADIO PUBLICITY
Kansas City, Mo., May 8. — Trading talent
for publicity has almost become a side in-
dustry between exhibitors and the Kansas
City Star. The Pantages Theatre, first-run
downtown house, reaped some liberal space
and a cut of Ted Meyn, organist at the the-
atre, who is giving novelty concerts over the
Star's radio broadcasting station.
m * *
LONEOKE, Ark., May 8. — Mrs. Lone Bell
has opened a show for negroes in the col-
ored Masonic Hall.
L. C. McElroy, 45th St. Theatre, Kansas
City, Mo.
L. J. Lenhart. Roanoke Theatre, Kansas
City, Mo.
A. Josephson, Victory Theatre, Kansas
City, Mo.
I. Wienshienk, Penn Valley Theatre, Kan-
sas City, Mo.
H. B. Duering, People's Theatre, Garnett,
Kas.
R. G. Liggett, Gauntier Theatre, Kansas
City, Kas.
Waldo Wallace, Orpheum & Lyceum The-
atres, Leavenworth, Kas.
M. B. Shamberg, Midland Circuit, Hutchin-
son, Kas.
Mrs. E. V. Buchanan, Elms, Emerald &
Fairmount, Independence, Mo.
George W. Kirvy, Electric Theatre, Dear-
born, Mo
W. E. Yeager, Cole Theatre Supply Co.,
Kansas City, Mo.
H. A. McClure, Strand Theatre, Emporia,
Kas.
E. E. Frazier, Grand Theatre, Pittsburg,
Kas.
H. E. Jameyson, Miller Theatre, Wichita,
Kas.
W. P. Cuff, Strand Theatre, Chillicothe,
Mo.
M. G. Kirkman, Strand Theatre, Hays,
Kas.
J. Means, Murray Theatre, Kansas City,
Mo.
Ben Levy, Hippodrome, Joplin, Mo.
G. R. Stroud, Alamo, Fayette, Mo.
Mrs. G. E. Liggett, Liggett Theatre, Madi-
son, Kas.
Mrs. O Winkler, Main Street Theatre,
Lexington, Mo.
Mrs. Helen B. Withers, Empress Theatre,
St. Joseph, Mo.
W. S. Wilkinson, Royal Theatre, Hoising-
ton, Kas.
E. K. Lucy, Royal, Hoisington, Kas.
W. H. Weber, Echo Theatre, Great Bend,
Kas.
Barney Dubinsky, Tootle & Penn The-
atres, St. Joseph, Mo.
Ed. Peskay, Tootle & Penn, St. Joseph,
Mo.
Mrs. C. E. Kaufman, Gene Gauntier, Kan-
sas City, Kas.
W. E. Ward, Strand, Sharon Springs, Kas.
Mrs. W. R. Edmonds, Kansas City, Mo.
KANSAS AND MISSOURI THEATRE MEN
CONTEMPLATING NEW BOOKING COMBINE
Page 60
Exhibitors Trade Review
DARING BANDITS
RAID SAINT LOUIS
OFFICE, GET $860
ST. LOUIS, May 8— Motion picture row
in St. Louis, Mo., was the scene of a daring
hold-up when two young well-dressed bandits
stuck up Barnard Temborius, cashier of the
Universal exchange as he was backing hi?
automobile to the curb a few doors east of
the exchange.
The bandits entered the car and forced
Temborius to get into the back while one of
them took the wheel. The car was driven to
the city limits. En route one relieved the
film cashier of the company's payroll total-
ing $865.25.
A number of the exchanges have since an-
nounced that in the future they will pay all
employees by check.
ILLINOIS THEATRE
OWNER SUCCUMBS
St. Louis, May 8. — The sad news has been
received of the death of Dr. J. H. Vadakin
of the Vadakin Theatre, Bethany, 111., April
27.
The following theatres have been reported
closed :
Brunswick, Mo., Isis Theatre.
Hunter, Mo., Community Theatre, clos-
ing after week of May 9.
Logan, HI., Liberty Theatre.
Novinger, Mo., Baxter Theatre.
St. David, 111., Opera House.
Worden, 111., Lannae Theatre closed in-
definitely.
Foley, Mo., Foley Hall, has been sold
to J. M. Masterson.
Granite City, 111., Wilson Theatre, Peter
Lehoyan. sold to Pete Parizian, who will
take charge May 27.
Madison, Mo., Gem Theatre, sold by
John West to William Bean of Jackson-
ville, Mo
Paris, Mo., Star Theatre, sold by C. C.
Crow to K. K. Stephens.
Wyaconda, Mo., Packwood Theatre,
sold to J. C. Bowman.
Herrick, 111., Gem Theatre, has been
taken back by Dr. W. Bolt.
Westfield, 111., Theatre has been quar-
antined.
• • *
ACQUIRE ST. LOUIS HOUSE
ST. LOUIS, May 8.— John W. Cotter, own-
er of the Fourth Street Theatre, Moberly,
Mo., will be associated with Jim Drake in
the operation of the White Way Theatre,
here, which they recently acquired from
Mike Murphy and Dr. Price.
Cotter will manage the White Way and
will employ a manager to look after his
Moberly house.
* * *
DENVER, Colo., May 8. — Harold Stewart
has just added another theatre to his cir-
cuit. He now operates in the four follow-
ing towns in Colorado: La Salle, Hudson,
Firestone and Erie.
Craig, Colo., May 8. — Curtis Chapman has
just returned from California with a lot of
new ideas for his Victory Theatre.
* * . , ■*
MANITOU, Colo., May 8. — With the com-
pletion of the new Cameo Theatre, Manitou
will have three houses.
* * *
ST. LOUIS, May 8.— Tom Creeley plans to
re-open the Midland Airdome, about May 10.
He formerly operated the Irma Theatre.
. The Mikado Airdome, formerly the Ham-
ilton, at Hamilton and Easton avenue will
open for the season on May 9. It will run
in conjunction with the Mikado Theatre.
TEA FOR TWO would have been much more chummy, but anyway
Patsy Ruth Miller wants to tell the world that her new part in "Rose
of the World," the Warner Brothers picture, suits her "to a tea."
1
R ■
PUNCHING OF FILMS HARRY ROSE QUITS;
BARRED AT ALBANY AUKETT GETS POST
Albany, N. Y., May 8. — Mutilation of film
caused by the punching of holes near the
end of the reel, by operators who find that
this is an easy way to tell when a reel is ap-
proaching its end, is to be stopped. The
Albany Film Board has received many com-
plaints from exhibitors along these lines.
A letter was sent out to the 400 or more
exhibitors in the Albany territory, warning
them that the exhibitors are hereafter to be
held responsible for the loss of film so
mutilated and that they will be expected to
pay for the film.
MiJjtoi l rt: (Hoi'i*- .■. u'ii j.
Fire Destroys Theatre
DUMAS, Ark., May 8. — The Gem Theatre
was destroyed by fire with $25,000 damage.
* * *
ALBANY, N. Y., May 4. — The Bradley the-
atre, one of the oldest in this section of
the state, was added to the number now
owned by Lew Fischer, of Fort Edward.
Mr. Fischer bought the house last week.
The house is to be redecorated and new
seats installed.
.-*,**
NORPHLET, Ark., May 8. — The Gem
Theatre has been remodeled and 400 opera
chairs installed.
ALBANY. N. Y., May 4.— Harry Rose,
brother of. James Rose, who had been man-
aging the Columbia in Rensselaer, has re-
signed and been succeeded by William
Aukett. Since taking over the house, Mr.
Rose has found that the residents of Rensse-
laer, a railroad town, prefer pictures of the
outdoor type and that those of the so-
called society type did not appeal.
Serials are going over well, both at this
house and in other theatres in the capital
district. Finding that children's matinees on
Saturdays go over well in his Troy houses,
Mr. Rose put on the first one at the Colum-
bia last Saturday afternoon, with the result
that before the doors Were opened, the chil-
dren were flocking to the show.
* * *
PORT ORCHARD, Wash., May 8. — The
new theatre of J. A. McGill at Port Orchard,
Washington, has been opened. The Knights
of Pythias held their dedication ceremonies
in the theatre.
* * *
SEATTLE, May 8. — Resignation of H. W.
Bruen, of Ridgemont Theatre, as secretary
of the Film Board of Arbitration is an-
nounced. The reason given is his business
interests demand his whole attention.
May 16, 1925
Page 61
SCHINE THEATRICAL
CORP. TAKES OVER
OLYMPIC THEATRE
The Schine Theatrical Corporation has in-
vaded Buffalo. This company, which has
been adding links in its chain of 40 or so
houses in the state by acquiring houses all
over western New York, has taken over
the operation of the Olympic Theatre on La-
fayette Square. The Olympic has been oper-
ated by Universal for the past year. The
lease has only a year or so, however, to
run, an extension having been granted somei
time ago, because a bank, owning the prop-
erty, was not ready at the time to extend its
building operations. Lewis W. Schine was
in Buffalo last week end to confer with
Manager Ray S. Averill, who will remain
under the new regime. The Olympic has
been running double feature bills of late. No
change in policy has been announced.
The Schine corporation has also obtained
a long-term lease on the O'Malley skating
rink in Exchange street, Geneva, N. Y.
While the plans have not been officially
made public, it is understood that the com-
pany plans to enlarge the Temple Theatre
by an addition to the rear, and to make it a
vaudeville house. The O'Malley rink is to
be turned into a theatre with a large seating
capacity, and will be used while the work is
in progress on the Temple, and in all proba-
bility will be continued as a picture theatre.
ST. LOUIS, May 8.— The "Simonize King"
a darky gentleman who for some time has
manicured the speedsters and limousines of
the boys along Picture Rcw has been asked
by Federal officers to explain why it was
necessary for him to take Nat Steinberg's
Essex Coach all the way to Springfield, 111.,
to determine that it had been properly
cleaned and polished.
Steinberg, one of the proprietors of Col-
umbia Picture Corporation, turned the car
over to him to polish.
Nine Houses Close Doors
ST. LOUIS, May 8.— Houses reported
closed include: New Theatre, Carrier Mills,
111.; Glen Carbon, 111; Amuau Theatre, Ul-
lin, III; Gater Theatre, Marceline, Mo.;
Seibol Theatre, Menfro, Mo.; Star Theatre,
Engene, Mo.; School House, Harrisburg,
111.; and Lyric Theatre, Houston, Mo.
* ^ *
TAYLORS VILLE, 111., May 8.— Domhrxk
Fresana plans to close his Gem Theatre
about May IS to permit the finishing of the
construction of his enlarged house. While
the Gem has been in operation workmen have
constructed around it the upper portion of
a big new house.
When construction is completed the Greater
Gem will seat 1200.
OKLAHOMA CITY, Okla., May 8.— J.
L. McKinney took ten autos of Pathe em-
ployes and their families last week to Ponca
City where Pathe is making a serial" at the
101 Wild West Ranch.
The visitors were entertained with dinners
and shooting of films. Jack Mulhall and
Helen Ferguson, the feature players were
hosts.
SPRINGFIELD, 111., May 8.— Burglars
broke into the Savoy Theatre, forced open
the safe and secured $600. The house is
owned by Kerasotes Brothers.
m ■«■ ■■■iiiiiMii
Passes On!
Henry Branson Varner, 55, presi-
dent of North Carolina League of
Motion Picture Exhibitors, died in
Lexington.
H. B. Varner, member of Allied States
Organization of the M. P. T. O. of A.
NEW THEATRE AT HIGH POINT, N. C.
HIGH POINT, N. C, May 8— A new pic-
ture theatre to be the finest in its section
is being built by George B. Crater. Mel.
Crater not only expects to head his schedule
with Warner attractions but seriously con-
siders calling the theatre "The Warner."
Woman Runs Plumbing Shop
by Day, Theatre by Night
Albany, N. Y., May 8.— Mrs. C. K. Mc-
Cabe, of Lenox, Mass., does not find the
days long enough, for aside from looking
after a plumbing business owned by her
father, each night finds her busy at her mo-
tion picture theatre.
Mrs. Benjamin Taylor, another woman ex-
hibitor of North Adams, Mass., has returned
from a trip abroad. The Photoplay, a house
operated by H. E. Haff, of Adams, Mass., is
now undergoing alterations.
* * *
MANAGER TAKES PRIZE
ST. LOUIS, May S. — Cullen Espy, manager
of the West End Lyric Theatre, won second
honors in the Universal nation-wide show-
manship contest. Espy landed $50 for ex-
ploiting "The Great Circus Mystery."
* * *
CENTRALIA, Wash., May' 8. — Prank A.
Graham, of the Liberty Theatre, is making-
extensive improvements in his house.
* * *
SPOKANE, Wash., May 8. — Ray A. Grom-
bacher, of the Liberty Theatre, was a recent
visitor to Seattle.
* * *
MOTOR TO CONVENTION
ST. LOUIS, May 8. — Charley Goldman of
the Rainbow and Astor theatres here and
Leo Bernstein of Springfield, 111., plan to
motor from Springfield to Milwaukee to at-
tend the convention of exhibitors.
MISSOURI THEATRE
TEAM DEFEATS OWN
STAGE MEN, 14-13
ST. LOUIS, May 8. — Before a crowd esti-
mated at 500 the Missouri Theatre baseball
team defeated a nine composed of members
of the theatre's stage crew at Fairground
Park, by 14 to 13.
Leo Werne of the winners proved the
star, getting five hits in five trips to the
platter.
The score:
R H E
Stage Crew 01101052 3 — 13 20 5
Missouri 00212112 5 — 14 18 4
Two base hits: — Krohne, Mayo, Roth,
Schumacher, Werne (2). Three base hits: —
Graham, Roth, Powell, Hoppe, Werne,
Schlesinger Home runs — Metz, Graham,
Mayo. Winning pitcher, Saal. Losing
pitcher, Graham. Time — ^2:05:00. Umpire,
Callahoun.
* * *
Kirksville, Mo., Gets
$250,000 Theatre
St. Louis, May 8. — Construction of a new
theatre being erected in Kirksville, Mo., by
J. M. Kennedy, will get under way short-
ly. Excavataion for the foundation has
been done. The house will seat about.
1,200 and will cost $250,000. Plans were
prepared by R. Levine & Company, Chi-
cago, 111.
* * *
CENTER, Mo., May 8. — L. J. Gardner sold
the Lyric Theatre to R. D. Gardner.
* * *
WYACONDA, Mo., May 8. — J. C. Bowman
has purchased the Packwood Theatre.
* * *
MADISON, 111., May 8. — J. W. Miller,
owner of the Madison Theatre, is very ill.
* * *
ST. LOUIS, May 8. — Wallace Akin and
H. E. Boswell, recently of the local Pathe
sales staff from which they resigned, re-
turned this week from New York.
* * *
Film Man Loses Mayoralty
Edwardsville, 111., May 8. — C. H. Giess,
owner of the Oh-Gee Theatre, running for
Mayor on the Union ticket, ran third in a
list of three candidates. Mayor Frank L.
Nash was re-elected with 972 votes; C. T.
Hulse, People's ticket, 904; and Giese, 805.
* * ; *
WEWOKA, Okla., May 8. — J. L. Poole and
associates have purchased the Olympic
Theatre.
* * *
OWNER PLANS TOUR
ST. LOUIS, May 8.— Hector M. E.
Pasmezoglu, owner of the Criterion, Con-
gress, Delmar, Plaza and Yale theatres, plans
a trip to Greece. He expects to spend sev-
eral months abroad. It is rumored that
Pasmezoglu has had several flattering offers
for his houses and may dispose of them.
* *• *
SELL THEATRE SITE
Carl J. Sonin and James Rosensohn sold
their property in Glen Cove, L. I., N. Y., on
which they were going to erect a theatre,
stores and office building to Calderone of
Hempstead.
* * *
Cairo, 111., May 8. — Mrs. I. W. Rodgers ex-
pects to start construction of her new house
in Carbondale, 111., within the next few
weeks. It is planned to have it ready in
September. It will seat about 800.
Page 62
Exhibitors Trade Review
ST. LOUIS EXCHANGE
LISTS SKOURAS BROS.
CLASS "A" SHARES
St. Louis, May 8. — The Board of Gov-
ernors of the St. Louis Stock Exchange has
authorized the listing of 25,000 shares of
Class A stock of Skouras Brothers Enter-
prises,- Inc., and trading in the stock is now a
feature of the market. The shares have no
par value but the first sales were at $36 and
$37 a share. They have a book value of
$27.25.
This step is part of the plan of Skouras
Brothers and their associates to finance their
$5,500,000 Ambassador Theatre and office
building at Seventh and Locust streets, con-
struction of which will get under way this
month.
Recently Skouras Brothers Enterprises,
Inc., a Delaware corporation, was author-
ized to increase its capitalization from 10,000
shares of no par value stock to 80,000 shares.
Of this stock 25,000 shares will be Class A
and 55,000 shares of Class B. Under the
reorganization plan the 10,000 shares of old
stock will be replaced by the new B stock
on the basis of five shares of new for one of
old. Five thousand shares of Class B stock
is held in the treasury.
Prior to the listing of the stock on the
St. Louis exchange, the brokerage firms of
A. G. Edwards and Sons and Lorenzo E.
Anderson & Company took subscriptions for
the stock on the basis of $36 per share. The
new owners of Class A stock may trade their
holdings for Class B certificates any time
within five years. Class A is preferred stock
and will receive a dividend of $3 per share
before any dividends are declared on Class
B stock.
Skouras Brothers Enterprises, Inc., owns
the New Grand -Central and West End
Lyric Theatres, a half interest in the St.
Louis Amusement Company, which controls
fourteen neighborhood houses and also an
interest in the Down Town Lyric and in the
Capitol Theatre. In addition they own the
franchise and stock of the First National
Pictures in the St. Louis territory and oper-
ate the local Educational exchange and own
the St. Louis Film Exchange.
In conjunction with their plans for the
erection of the Ambassador Theatre and
office building, the Skouras Brothers entered
into a contract providing for an issue of
TWO ILLINOIS TOWNS
VOTE AGAINST SUNDAY
SHOWS, TWO APPROVE
JACKSONVILLE, 111., May 8. — Two
Illinois cities voted down Sunday film shows,
while two others sanctioned them.
The voters here by a majority of 453 de-
feated a proposition to permit motion pic-
ture shows to open on Sundays. Jackson-
ville has been without Sunday amusements
for many years. Even card playing is
barred by the hotels here on the Sabbath.
Pana, 111., by a majority of 61, and Mount
Pulaski, 111., by a margin of nine, sanctioned
the opening of motion picture theatres on
Sundays.
Virginia, 111., voted to remain in the "blue
law" class by voting down Sunday shows.
First Mortgage bonds to total $4,500,000 for
the purpose of financing the acquisition of
the site at Seventh and Locust streets and
to construct the new building. This con-
tract provides for the transfer to a new
company of the New Grand Central Theatre
leaseholds, improvements, equipment and
fixtures to be included in the mortgage and
for assignment of the First National fran-
chise for first-run pictures in St. Louis and
also that the bonds shall be guaranteed by
Skouras Brothers Enterprises and by Spyros
P. and Charles P. Skouras.
This new subsidiary corporation is known
as Central Properties Incorporated and will
have $750,000 capital stock fully paid. The
incorporators are F. Laurent 9,996 shares ;
S. Jeffries, W. Stickney, E. Vaughn, and L.
Rassieur, Jr., one share each. It is author-
ized by its Missouri charter to operate and
control amusement places.
The officers and directors of Skouras
Brothers Enterprises are S. P. "Skouras,
president and director ; C. P. Skouras, vice-
president and director ; Leo Rassieur, Jr.,
secretary and director ; J. Gates Williams,
treasurer and director ; Sam B. Jeffries, di-
rector ; W. Arthur Stickney, director, and
Stuart G. Stickney, director.
* * *
The Lyceum Theatre in Ithaca, N. Y.,
which has been operated the past season ex-
clusively as a picture house, will close the
latter part of May and will reopen in the
fall with a permanent stock company, ac-
cording to Joseph F. Hickey.
OWNER WHO GAVE
CHILDREN CASH,
CANDY, IS JAILED
ST. LOUIS, May 8.— Louis Stahl, pro-
prietor and manager of the Union Theatre,
Union boulevard and Easton avenue, was
arrested by the police who objected to the
distribution of cash prizes and candy to chil-
dren attending one of Stahl's monthly "Pay
Day" matinees for children.
When a police drive against several street
carnivals netted several victims, carnival pro-
prietors then called attention to attendance
prizes being given away by motion picture
theatre owners.
A squad of police was then assigned to
the Union Sunday afternoon and when a
little chap walked into the lobby, paid, his
admission and was given a piece of candy
and an envelope containing a Lincoln penny,
the heavy arm of the law descended upon
Stahl.
Stahl for many months has been holding
these special "Pay Day" matinees and gave
the children attending envelopes containing
from one cent to $2 each.
SHOW SITS THROUGH FIRE
While hundreds of people sat in the Re-
gent Theatre, 1017 Parade street, Erie, Pa.,
the other evening, entirely unaware of what
was going on, four fire companies battled a
stubborn blaze in the adjoining building. As
the crowd left the early evening show, they
were surprised to find fire fighting apparatus
in the street and firemen working on the
building next to the theatre.
GARDEN IN LOBBY
ALBANY, N. T., May 8. — The lobby of the
Strand in Schenectady is to be transformed
into a garden effect within the next few
weeks. Plans call for the removal of the
center rail with a fountain surrounded by a
garden installed in the center of the lobby.
* * *
Kansas City, -Mo., May 8. — Twenty-seven
feature pictures and six comedies this week
were approved and given free publicity in
the Kansas City Star by the motion picture
committee of the Women's City Club of
Kansas City.
Pour feature productions were treated
likewise by the Better Films Committee of
the Parent-Teacher Association.
This trio of screen beauties is appearing in the B, P. Schulberg Production,
"FAINT PERFUME," from Zona Gale's novel. Gasnier directed it. They are
Betty Francisco, Seena Owen and Alyce Mills.
Sales News and Personalities of the Week
LOU HESS HITS THE BALL
There is a word in the German language
which cannot be accurately translated into
English. It is "Gruendlichkeit," and it means
something like "thoroughness"— but thorough-
ness to the nth degree.
This word would be a most accurate de-
scription of Lou Hess, the man Carl
Laemmle has entrusted with his St. Louis
Universal Exchange.
Lou himself hales from Germany, the
land of Laemmle's birth. During years in
the United States he has become a one hun-
dred percent American. But the system and
thoroughness that was instilled in him in the
old country are a part of him— as much as
his back teeth or his bald spot.
Because of the system he has put into his
work Hess is hitting the ball for Universal
in St. Louis. His office has become a model
of efficiency. Business is conducted with
precision, and an inspired sales force is bring-
ing home the bacon.
Hess has forced his way into towns where
Universal has not sold for years, and is se-
curing thorough representation in his terri-
tory for his principals.
In the same manner Lou won a prize con-
test for the Portland (Oregon) Exchange.
When he starts in to do a job, he does a good
one. And that's what he is doing in St.
Louis.
ST. LOUIS
W. E. Truog, assistant divisional sales
manager for Universal, addressed a sales
staff meeting at the local exchange, telling
them plans for the Fall season.
* * *
Lou Hess, manager of the St. Louis Uni-
versal exchange, has returned from a sales
gathering held in Chicago which was ad-
dressed by Carl Laemmle.
* + ♦
Metro-Goldwyn managers and salesmen
from the St. Louis, Kansas City, Des Moines
and Omaha offices met in convention at the
Coronado Hotel, Gindell boulevard at
Spring avenue, St. Louis, on Monday and
Tuesday, May 4 and 5. J. E. Flynn, dis-
trict manager, presided.
C. F. Maguire of Milwaukee, Wise, has
joined the local Metro-Goldwyn sales or-
ganization.
George Ware, Northern Ill:nois salesman
for Metro-Goldwyn, has resigned from that
position.
$ % %
H. L. Forman, travelling auditor for F.
B. O., spent a few days in St. Louis.
* * *
Tom Reed of Duquoin, 111., has entirely
recovered from his recent attack of rheuma-
tism.
% % «(•
Visitors of the week- were: Mrs. J. W.
Rodgers of Cairo, 111. ; Jack Pratt of Fulton,
Mo. ; John Rees, Wellsville, Mo. ; Green Lut-
trell, Jacksonville, 111.
am-
Lou Hess, in charge of the Universal St.
Louis Exchange, has established a record
for efficiency which is being emulated by
his entire staff with the result that for
Universal "business is good" in St. Louis.
DETROIT
Al Ruttenberg and Lou Wisper have taken
over the Gratiot Theatre. Al now books the
New Home and the Iris Theatre. Lou for-
merly leased the Central Theatre, which was
demolished to make way for J. H. Kunsky's
New State Theatre..
Otto Bolle, Paramount Branch Manager,
and his sales staff are going to attend the
annual Sales Meeting in New York the week
of April 25th.
* # #
W. D. Ward, former Fox Manager and
Jim Kent, former Selznick Manager, have
opened an exchange of their own and are
doing a brisk business. W. D. Ward is
one of the best liked film men in this terri-
tory.
* * *
Chas. Carlisle of the Mecca Theatre, Sag-
inaw, is planning on going to the Shriners'
Conclave at Los Angeles. Some of the
movie sheiks had better look to their laureld
when Charlie arrives.
* # *
Geo. Riddell, former Fox Salesman, has
purchased half interest of the Schuckert cir-
cuit of theatres in the thumb district.
All the baseball fans of fiim row have
put in their order for World Series tickets
this Fall, as our Ball Team got off on the
right foot, so there's nothing to it from now
on but the shouting.
* * %
Mr. Sipe, former salesman for Warner
Brothers and Universal in Indianapolis, has
taken over the management of the Jefferson
Theatre here.
PITTSBURGH
The following changes are effective in the
Universal Exchange, Pittsburgh, following
the appointment of C. W. Dickinson as
Branch Manager. A. H. Toffler become city
salesman succeeding Mr. Dickinson and Mr.
E. W. Booth, 14 years in the employ of Fox
Film Corporation at Philadelphia, succeeds
Jules Lapidus on the main line territory.
Mr. Lapidus recently resigned to enter busi-
ness for himself.
Frank Stewart, General Manager of the
A. B. C, has accepted a position as Special
Representative for Fox covering the entire
Middle West. Frank was Fox city salesman
before going with A. B. C. Good Luck,
Frank.
* * #
Henry S. Koppin, who controls a circuit of
theatres in the city, returned from California
and immediately announced he will build a
1500-seat house at Gratiot and Chene Streets.
More power to you, Henry.
* * *
Ellis Merkley, who has been selling the
Southern part of the State for Metro-Gold-
wyn, has taken over the management of
the Ramsdell Theatre at Manistee, Michigan,
which happens to be his home town. This
is another case of the prodigal son returning
home.
% ^
Ray Branch, First National Salesman, has
purchased with Mr. P. C. Schram of Kala-
mazoo, the Strand Theatre at Hastings.
Looks like all the film boys are going into
the theatre end. There must be a reason.
* * *
Fred Nugent, former Metro Manager, and
late Universal special man, has left the film
business to open a Sandwich shop in Toledo,
Ohio.
^ ^ #
Bryant Washburn, Carl Miller, Anna May
Wong, Jack Daraughty, Ruth Stonehouse,
Harry Tigue and Katherine McGuire, all
screen stars from Hollywood, were visitors
in our midst last week. They were making
a personal appearance at the Capitol Theatre,
and went over big.
* * *
M. M. Jeffrey reports that he recently
closed the State Theatre, Butler, Pa., for
"The Fighting Ranger," the Universal Super
Serial. The unique feature of this contract
is the fact that this house is a first-run ac-
count and has never been known to play a
serial in its history.
* * #
Joe Lefko reports the sale of twenty of the
Universal White List, first fun at the Rialto
Theatre, Erie, Pa., and six serials all in one
group to Sharon and Farrell.
H. A. Weinberger, President of the Uni-
versal Club, announces that on May 16th the
club will give a little old-fashioned partv,
dancing to be the main feature. Some speech-
making a ten-course dinner, and extra as-
sessments are the other features. It promises
to be a real Universal affair which means
the time of your life. .Mr. A. H. Toffler,
Chairman of the entertainment committee,
will name the site of this festival in the
next two weeks. The guests of honor will
be Ed Flanigan and Nealy Edwards of the
celebrated Flanagan & Edwards, who will
play the Davis Theatre, Pittsburgh, that
week. Nealy Edwards has appeared in a
number of Universal Comedies and other
parts in big productions for Universal.
Mrs. A. H. Toffler, wife of our new city
salesman, the lady who always brings sun-
shine and flowers to Pittsburgh, is with us
again, wh'ch probably accounts for the nice
weather we are having.
Page 64
Exhibitors Trade Review
SEATTLE
Mr. H. A. Black, Seattle Manager of Vita-
graph, Inc., has returned from a business
trip to Portland and the southern section of
Washington.
- * * *
H. C. Schmidt, District Manager Film
Booking Offices, was a recent visitor in
Seattle for a conference with A. H. FTuot.
* * *
Mr. E. A. Eschman of First National spent
• several days recently with Mr. F. G. Sliter,
the local Manager.
* * *
Mr. L. A. Samuelson of Pathe Exchange,
Inc., and Paul Aust of Associated have re-
turned from a visit to Spokane.
* * *
Mr. Herman Wobber, District Manager of
Famous Players-Lasky Corporation, visited
the local office last week
* * *
C. H. Feldman, Manager of Producers
Distributing Corporation, has returned from
Chicago where he was called by the recent
death of his father.
* * *
John Hamrick of the Blue Mouse Theatre
and Mrs. Hamrick are enjoying a visit in
California.
* * *
There is much interest being expressed in
Film circles concerning the Golf Tournament
between Motion Picture golf enthusiasts of
Portland and Seattle. Hugh McCredie of
Portland, who certainly has a name that
sounds like a golf champion, is managing the
Portland eight, while the Seattle eight is un-
der the charge of Charles W. Harden, Man-
ager of United Artists, who is the daddy of
golf in these parts. The first half of the
match was played before a large gallery
on the Portland links April 8 and the return
match at the Ranier Golf Club, Seattle,
May 8.
* * *
Jimmy Beale, Pathe's popular representa-
tive in Spokane, was a recent visitor in
Seattle.
% J)! %
Mr. J. J. Sullivan, resident manager of Fox
Film Corporation, has returned from a trip
to the Southern part of the state.
^ ^ ^
Harry Lustig, District Manager for Metro
Goldwyn, was seen on the row today with
Seth Perkins, the local manager.
BUFFALO
Manager Charles W. Anthony of the Buf-
falo Vitagraph or rather Warner Brothers-
Vitagraph office has left for the West Coast
convention of the new organization. Charlie
says when he gets out there he is going to
see the sights if it costs him $3.50. C. W.
Taylor and Andy Bader have been added to
the local . sales staff. Leo Murphy, demon
salesman, is now in complete control of his
flivver once more. He lost part of the car-
buretor the other day and the dern critter
ran away with him. Leo couldn't stop the
boat. Mr. Anthony announces the closing
of a contract for the showing of "Baree,
Son of Kazaan," at the Victoria, Rochester.
* * * ■
The cordial thanks of the Boys' Week
Committee to Associated First National Pic-
tures, Inc.; for the free use of "Sonny" at
recent Saturday show for boys in the Bing-
hamton Theatre, Binghamton, N. Y., was ex-
pressed in a letter by Chairman Harry G.
Lorenzo Dunwoodie was a former
Producers Distributing Co., is all
smiles, having won the date banner
on the last four weeks' drive of the
central division.
Heckman, who received an acknowledg-
ment from Branch Manager F. J. A. Mc-
Carthy at Buffalo. The theatre was 'u-ned
over to the boys by Ned Kronblite and Dave
Cohen.
The Powers Film Company, 230 Ridgeway
avenue, reported to the Rochester police that
the office of their plant had been entered
early the other morning and an unsuccessful
attempt made to force the safe. The office
was ransacked, but nothing was taken.
^ % % . ,
Frank Mayo was in Buffalo the past week
appearing in person at the Lafayette Square
in connection with the showing of "Women
and Gold," a Renown production.
* * *
Colonel Howard F. Brink, of the Buffalo
Educational exchange, screened "Balto's
Race to Nome," for Walter Hays of the
Afark-Strand interests the other dav. The
president of the M. P. T. O. of N." Y. was
much impressed with the interesting offering
which the colonel says is being heavily
booked throughout the territory.
* # *
Fred M. Zimmerman, manager of the Buf-
falo office of the Producers Distributing
Corporation, reports all business records be-
ing broken by the branch the past month.
Fred expects to leave soon for the P. D. C.
convention on the West Coast.
* % *
Maurice Cohen, one of Buffalo's veteran
film men, has been engaged by Manager
Marvin Kempner as a member of the sales
force of the Paramount exchange. Maurie
will cover the Rochester territory, where he
has many exhibiting friends.
* * *
The Motion Picture Exhibitors League of
• Rochester will stage "a ball May" 20 in the
Kodak Town's convention hall. Jules
Greenstone has been re-elected president of
the league.
* * *
, Miss Hilda Kazanowski, co-manager with
' her brother Stanley of the Rivoli, one of
Buffalo's east side community theatres, was
married the other day to Ben Krystaniak, a
prominent attorney.
* * *
Eddie Bunner, managing director of the
advertising accessories department at the
Buffalo First National Exchange, was the
hero of a wild chase after auto thieves the
other night. Eddie was driving home in the
wee sma' hours of the morning when a cop
commandeered him and his machine and told
him to catch a flivver which was disappearing
in the distance. Eddie stepped on the gas and
after doing SO to 60 through the street,
finally overtook the lizzie and forced it
against the curb. Two of the men jumped
from the stolen car and the funny part of it
is that these two escaped from the cop,
while the third was caught by Eddie, who
look a wallop at the bandit's beezer. The
Buaffo papers failed to mention Eddie's part
in the midnight ride.
* * #
KANSAS CITY
Few exhibitors were seen along Kansas
City's movie row Wednesday forenoon. Well
into the wee hours lasted the M. P T. O.
Kansas-Missouri convention banquet, and it
is rumored some of the "boys" much pre-
ferred the relaxing pastime of "subconscious
indisposition" in preference to buying films.
But there were no dull eyes seen in the after-
noon. Nice fellows, the whole crowd.
sfs afe 3(e
A number of changes in the personnels of
Kansas City exchanges were made last week.
Ralph Heft, former First National salesman,
was promoted to the head booker's desk while
Frank Baxter, who has been covering North-
eastern Missouri for Fox, has resigned. Bert
Edwards has joined the First National sales
force and will cover southeastern Kansas
and southwestern Missouri, Educational
having employed Will Sheridan, who will
work in the northern Kansas territory, Gor-
don Craddock, First National salesman, hav-
ing been transferred to the northwestern
Missouri territory. Truly B. Wildman, form-
er P. D. C. manager in Omaha, who re-
turned to Kansas City, decided not to enter
business for himself, but instead took over
the management of the Enterprise branch of-
fice at Dallas, Tex. H. H. Murdock, form-
erly with Metro-Goldwyn, joined the Fox
staff, while Marty Williams, veteran of the
Kansas City, joined the Paramount sales
force.
* * *
F. P. Hill, ch'ef travelling auditor for Fox,
and R. G. Wyckoff, supervisor of accessories,
were Kansas City visitors last week
M. A. Levy left behind a busy office to
make a hurried trip to New York 1o attend
the Fox sales convention, but worse than
that was the fate of Stanley Mayor, Fox
salesman, who almost wept because he was
ill of the "flu" two days and couldn't obtain
a single contract.
* * *
"Make this summer a hummer" is the new
slogan adopted by T. O. Byerle, First Na-
tional branch manager.
* * *
C. F. Senning, Educational branch mana-
ger, after fifteen years of work without a
vacation, has been granted a ten-day leave
of absence
* ♦
C. F. Mayberry, district manager for
P. D. C, was a busy visitor in Kansas City,
as was Louis Reichert, P. D. C. branch man-
ager, who has been spending most of his time
in the territory.
May 16, 1925
Page 65
C. W. Allen, Vitagraph office manager,
finished 138 per cent of his quota in the
western sales drive just closed.
* * *
E. C. Rhoden, Midwest Film Distributors,
Inc., left for a workout in the territory as
did Rube Melcher, one of his salesmen.
* * *
INDIANAPOLIS
Was it a film convention at F. J. Rembush's
offices? No, it all happened by accident
that the following met in F. J.'s office : W.
W. Hull, of F. B. O.; Dudley Williston,
of Producers Dist. Co. ; Louis B. Goulden,
of Associated Exhibitors; Lloyd Lewis,
dist. Mgr. of Associated Exhibitors ; Cleve-
Parrish, of Metro-Goldwyn, and Mr. Conk-
lin, of New York.
* * *
Harry Bailey, mgr. of Fox, and W. W.
Willman, mgr. of Metro-Goldwyn, are in New
York attending sales meetings.
Warner Bros, will have a public screen-
ing at 11 :15 p. m. at the Circle Theatre, of
Ernst Lubitsch's "Kiss Me Again" on May
4th.
* * *
Royce Shallenberg, mgr. of Progress Pic-
tures Corp., made a flying trip to Chicago
to confer with Frank Zambreno, president
of the company.
* * *
Jack Osterman of Cleveland, selling a
trailer service, is in our midst, happy as
ever.
Quite a number of exchange men and
exhibitors of Indianapolis are preparing to
attend the convention at Milwaukee.
* * *
Sam Rosenfeld, the veteran film salesman
of Indiana, who hits the trail for F. B. O.
reports conditions better in the southern part
of the state. Sam should know, he has
made the territory for the last nine years.
* * *
A. W. Plughes, mgr. of Pathe exchange,
is sporting a new Kissel car. Some class to
A. W.
♦r ♦ ♦
Marwin Weisman and Billy Merrit, of
Producers Dist., while making the territory
around Cave City, Ky., took a glimpse at the
body of Floyd Collins as he was taken to his
last resting place.
Celebrated Players Film Corp. has an-
nounced a new policy for the summer months
with a slogan of "Winter pictures at sum-
mer prices."
* * *
DENVER
Friend Kayle, Pathe's "Papyrus," is step-
ping right along as per usual. It is said dur-
ing the summer season Glenwood Springs is
usually his first port of call, going or com-
ing. We wonder why? and if it could be
attributed to the many young "mamas" bask-
ing in nature's sunlight.
* * *
O. Wog, F. P. L.'s mainstay on the West-
ern Slope, has been spending a very interest-
ing and enjoyable vacation through Oregon,
California, etc. Opposition salesmen had best
exert themselves on Wog's return in order
to offset the great amount of energy he will
have stored up during his absence.
C. E. Pace, the sheik of the local Metro-
Goldwyn office, has just purchased a new
memorandum book for dates !
* * *
SCORE: 38 TO 27
An interesting event in the f rn ?i a
ball game between the managers and ex-
change employes, occurred at St Regis Ball
Park.
In order to properly describe this conflict,
Exhibitors Tradf. Review would be com-
pelled to provide an extra page or two,
therefore we confine our description to the
most important and efficient players that
were engaged in this battle.
It goes without saying that had this con-
flict occurred between the married and sin-
gle men there would have been no question
as to the outcome. No single man has ever
yet successfully defeated experienced bat-
tlers.
Jack Crum umpired until a pop bottle
disposed of his activities. He was then
succeeded by friend Fiddler, who success-
fully evaded the many missiles directed at
him.
The score for the first few innings was
in favor of the office employes until old man
Pace occupied the box for a short period in
his efforts to test the resistance of the bat-
ters' heads. His well directed balls were any-
where but across the plate. He was then
succeeded by an exhibitor in the shape of
Curtis Chapman of Craig, who demonstrated
his well known ability to lick any salesman
or manager in every contest, including pic-
tures.
Joe Ashby tore up more ground and bases
in chasing wild flies than any other man on
the team, however, we confess that his ef-
forts were highly successful.
Sid Weisbaum's greatest effort appears to
be that of running bases. On one occasion
in sliding for safety, his position, while
aground, may best be described in the state-
ment that the only part of his person to suf-
fer was the feed box.
James Hummel, who may be blamed for
the conflict in his capacity as manager, is
seriously contemplating an application to the
Denver league team, as he believes his ef-
forts in his present line are misdirected.
Opinions may be drawn on the next en-
counter, as the score of 38 to 27 in favor of
the managers was, we think, due to rapid
calculations than runs, as we suspect the
score keeper was in some way affiliated and
in league with the winners.
^ * ^
Charles Klein, the Black Hills and Wyo-
ming circuit director, has been in Denver
several days on one of his frequent trips.
Charles threatens several managers with a
cleaning, likewise ironing, when he gets
through with them. Notwithstanding terri-
ble business, Charley manages to struggle
along with his high powered Studebaker and
we notice at frequent intervals a new model.
* * *
Al Birch, F. P. L.'s exploitation man, left
for Los Angeles last week to attend the
annual convention. We hope that Al will
be able to give a clean record of his activi-
ties upon his return.
* * *
Tilly Withers, Producers' representative,
is entertaining exhibitors and on the
western slope. We leave it to Tillie to fill
in the above blank.
* ♦ +
During the absence of Metro-Goldwyn,
Paramount and several other managers of
the various exchanges attending conventions,
we wonder how the news spread throughout
the territory so rapidly and the sudden ap-
pearance of many exhibitors. _ It is evident
as we see it that they are taking a rare op-
portunity to test out the bookers and other
employees in the absence of the above men-
tioned parties.
Harry Levey just passed down film row
with a new Chevrolet. This fails to describe
the manner in which he passed as we are
certainly convinced that ere now he is lan-
guishing in some suburban hoosegow. If we
may judge his travelling by his sales ability,
he will enrich many sheriff's speeding fees.
* * *
Metro-Goldwyn sales representatives have
been called in to attend the local sales con-
vention held by Mr. Harry Lustig, western
district manager. Woe to the exhibitor who
happens to be around following its close. On
the other hand, if we may judge by various
reports, there are going to be many happy
exhibitors during the coming season.
Tommy Thompson, National Screen Ser-
vice representive, working out of San
Francisco, was a recent visitor in Den-
ver and sold many of our prominent exhibi-
tors in this territory trailer service.
* * *
LLOYDS VISIT BUFFALO
Harold and Mrs. Lloyd, the latter known
to film fans as Mildred Davis, visited Buf-
falo and Niagara Falls Monday evening,
April 27, accompanied by Mr. and Mrs. John
Murphy, the former production manager for
Lloyd and Joe Reddy, publicity purveyor.
The party came from the West Coast via
the Canadian Rockies. Harold got a real
kick out of the natural beauty at Niagara
Falls. It was his first visit there. In the early
evening the party returned to Buffalo and
were the guests at a dinner in the Buffalo
Athletic Club, which was attended by Walter
Hays, president of the M. P. T. O. of
N. Y., Inc., and Mrs. Hays; Michael Shea,
head of the Shea interests in Buffalo; Mr.
and M-rs. Basil Brady, the former the local
Pathe exchange manager ; Vincent R. Mc-
Faul, managing director of Shea's Hippo-
drome ; Eugene Markens, of the Pathe sales
staff, and the members of the Lloyd party.
Following the dinner the party visited
Shea's Hippodrome and Shea's Court Street
Theatre. Harold was lured into a box long
enough to have Julius Tannen, one of the
stars of the bill, introduce him to the audi-
ence and the non-goggled Harold blushingly
bowed to the customers. The party left late
in the evening.
* * *
HERE AND THERE
Sidney C. Allen, owner of the Allen The-
atre in Medina, N. Y., has taken over the
Lyndon Theatre in Lyndonville. Lyman
Beecher has operated the Lyndon for the
past two years. The house was built in
1913 by Frank Starkey, who also owned a
theatre in Hilton. They were the first of
such enterprises in either town. In 1915 the
Lyndon was destroyed by fire. Subsequently
the site was bought by C. D. Vickers and
the new Lyndon was built on the old foun-
dation. Mr. Vickers conducted the business
until two years ago, when he sold it to Mr.
Beecher for $7,000.
Captain Nungesser, the French ace of the
air, will make a personal appearance in
Rochester the week of May 17, when Man-
ager Jack Farren will present the hero's pic-
ture, "The Sky Raider," at the Victoria
Theatre.
^ ^ ♦
On May 4, the Avondale, Flash and Star
Theatres, owned by Fred M. Zimmerman,
John Fennyvessy and Dan Buss, respectively,
in Tonawanda and North Tonawanda, were
taken over by the Sharondale Corporation.
All bookings and pictures bought by the three
houses have been taken over by the corpora-
tion.
Page 66
Exhibitors Trade Review
Clive Brook and
Maijorie Daw
are co-starred in
F.B.O? biff-time drama of
love behind the scenes
A brilliant story with two of the biggest present day box office stars
Directed by BURTON GEORGE RELEASED APRIL 5th
Photographed by BERT CANN BOOKING-OFFICES
by arrangement with
ARCHIBALD NETTLEFORD
723 Seventh Avenue, New York
Exchanges Everywhere
Thematic Music Cue Sheets Available on All Our Features
May 16, 1925
Page 67
PRODUCTION HIGHLIGHTS
GEORGE B. SEITZ has been engaged
to direct "Wild Horse Mesa," the latest
Zane Grey western drama, which goes in-
to production at the Paramount west coast
studio shortly.
RICARDO CORTEZ will play a feat-
ure role in "Not So Long Ago," which Sid-
ney Olcott will produce for Famous Play-
ers-Lasky. Betty Bronson has the leading
feminine role.
* * *
SELECTION OF Florence Vidor for
the chief feminine role in James Cruze's
next production, "Marry Me," was an-
nounced by Famous Players-Lasky. Ever-
ett Horton has been engaged to appear
opposite Miss Vidor. John Roche and
Helen Jerome Eddy will have featured
roles. The screen play was adapted by
Walter Woods from the stage offering,
"The Nest Egg," by Ann Caldwell O'Dea.
Other players are Fanny Midgley, Z. Wall
Covington, Anne Schaefer, Erwin Connel-
ly, Ed Brady and Walter "Spec" O'Don-
nell. Continuity was prepared by Anthony
Caldewey.
* * *
LLOYD HUGHES, of First National,
<s leading in New York to play opposite
Doris Kenyon in "The Half-Way Girl,"
which goes into production at First Na-
tional's New York studios. This picture
will be directed by John Francis Dillon.
Earl Hudson will supervise.
* * *
MILTON SILLS will return to Cali-
fornia upon completion of his first starring
picture, "The Making of O'Malley," now
in production at First National's New York
studios.
* * *
GARRETT FORD, scenarist, was sign-
ed under a long-term contract, to write
scenarios for the DeMille studio. He
adapted "The Coming of Ames," which
will be directed by Paul Sloane. Rod La
Rocque is the featured player.
* * *
STRIKING EVENING GOWNS will
be worn by Leatrice Joy in "Hell's High-
road," the first picture to be produced at
the DeMille studio for P. D. Co.
"OFF THE HIGHWAY," Hunt Strom-
berg's latest all-star special, will be an
adaptation of Tom Gallon's novel, "Tat-
terly." Tom Forman will direct. The
production will be released by Producers
Distributing Corporation in August.
HENRY KING is m Hollywood casting:
for "Stella Dallas."
* * *
B. P. FINEMAN, production manager
of the F. B. O. studios in Hollywood, has
appointed Fred Kennedy Myton as West
Coast Scenario Editor.
"THE WOMAN ACCUSED" is the
new title selected by Film Booking Offi-
ces for the Associated Arts Corporation
production of Elizabeth Conner's famous
novel, "Drusilla With a Million." Mary
Carr, Priscilla Bonner and Kenneth Har-
lan are featured, and F. Harmon Weight
directed.
* * *
JACQUELINE LOGAN has signed a
five-year contract with Fox.
'What! Quit Mack Sennett! Ridic-
ulous," says Harry Langdon in
answer to a rumor to the contrary.
CAST OF "The Happy Warrior," the
second of A. S. M. Hutchinson's great
novels to be picturized for Vitagraph's
current release schedule, is now complete,
and J. Stuart Blackton is hard at work on
the production. The cast includes Anders
Randolf, Gardener James, Jack Herrick.
Olive Bourden, Andre Tournier, Bobby
Gordon, Malcolm MacGregor, Alice Cal-
houn, Mary Alden, Eulalie Jensen, Wilfred
North and Otto Matieson.
* * *
CLARENCE BADGER has been sign-
ed to a long-term contract by Paramount.
His first picture will be "Paths to Para-
dise," with ' Betty Compson and Raymond
Griffith. Production begins this week
* ♦ ♦
MACK SENNETT, comedy producer of
Pathe releases, has signed Eugenia Gilbert
to appear exclusively in his comedies for
the next several years. Miss Gilbert's first
picture under her new contract will be a
two reel comedy directed by Lloyd Bacon
with a cast composed of Raymond Mc-
Kee, Thelma Parr, Marvin Lobach, Irving
Bacon, Sunshine Hart and Miss Gilbert.
* * *
DIRECTOR JOHN S. ROBERTSON
has taken the first scenes of Inspiration's
new Richard Barthelmess picture for First
National release, "Shore Leave," at the
Aquarium, New -York. The interior scenes
will be made at the Tec-Art Studio in
New York.
+ ♦ *
ASSOCIATED EXHIBITORS has se-
lected for the first Hugh Dierker produc-
tion, "Camille of the Barbary Coast." Mae
Busch is featured with a supporting cast
consisting of Douglas Gilmore, Dagmar
Godowskv, Burr Mcintosh, Dorothy King,
Harry T. Morey and Wilton Lackaye.
The production is being made at the Tec-
Art Studios from a continuity written by
Eugene Edward Holland.
* * *
LOUIS B. MAYER announced "Bard-
elv's the Magnificent." by Rafael Sabatini,
will b<= screened by Metro-Goldwn-Maver.
John Gilbert will play the leading role.
"WHEN WE WERE TWENTY-
ONE," the stage success by Henry V.
Namond, in which Nat Goodwin starred a
number of years ago, has been purchased
by Metro-Goldwyn-Mayer. It will be
filmed at the Culver City studios.
* * *
THE BOYS' GYMNASIUM of the
University of Southern California has
been rented by Alf Goulding for the stag-
ing of scenes in Rupert Hughes' Metro-
Goldwyn-Mayer production of "Don't."
^ ^ %
CONRAD NAGEL and Eleanor Board-
man are to have the leading roles in Eli-
nor Glyn's next production, "The Only
Thing," which Jack Conway is shortly to
begin directing for Metro-Goldwyn-Mayer.
KADA-ABD-EL-KADER, the Arab
boy Rex Ingram and his wife, Alice Terry,
brought to America from Tunis last year,
is cast for the part of the hero of "Mare
Nostrum" (Our Sea) as a boy in the pro-
logue of the Blasco Ibanez story now in
production along the French Riviera for
Metro-Goldwyn.
* * *
BY ARRANGEMENT with D. W.
Griffith, Carol Dempster has been signed
for the title role in "That Royle Girl,"
Griffith's first production for Paramount.
PAUL SCHOFIELD is writing the
adaptation for D. W. Griffith's first pro-
duction for Paramount, "That Royle Girl,"
from the Cosmopolitan Magazine serial
by Edwin Balmer. It will be started at
the Paramount Long Island studio soon
after the completion of "Sally of the Saw-
dust."
* * *
BEBE DANIELS has completed her
latest Paramount picture, "The Wild, Wild
Girl," under the direction of Edward Suth-
erland. The story was adapted by Tom
Geraghty from a Liberty Magazine short
story by Steuart M. Emery.
* * =!=
PARAMOUNT HAS SIGNED Louise
Brooks, one of Florenz Ziegfeld's musical
comedy girls appearing in "Louie the
14th." Her first screen appearance will be'
as a minor player in Herbert Brenon's
"The Street of Forgotten Men."
* H< ^
POLA NEGRI will make one produc-
tion at the Paramount Long Island studio
before returning to the West Coast stu-
dios. This will be the first picture Pola
has made in the Eastern studio.
PLUNKETT AT ROXY DINNER
Rear Admiral C. P. Plunkett, U. S.
N., Commandant of the Third Naval Dis-
trict, has been added to the list of speakers
for the dinner to Major S. L. ("Roxy")
Rothafel, at the Biltmore Hotel, New
York, given by The Sojourners, New York
Chapter No. 13.
ON THE F. B. O. Hollywood lot Rich-
ard Talmadge is burning up the hours on
his new production tentatively titled,
"Twenty Years After," which is based on
Dr. Samuel Johnson's "The History of
Russelas, Prince of Abyssinia." The con-
tinuity was written by James Bell Smith.
Jack Nelson is at the megaphone.
Exhibitors Trade Review
Charlotte Merriam, the popular Vitagraph star, comes back to her own Los
Angeles after a trip through the South and Middle West
Page 68
"TIZONA— THE FIREBRAND" has
been chosen as the next vehicle for Evelyn
Brent, according to B. P. Fineman, F. B.
O. production chief. The story is the work
of Clifford Howard and Burke Jenkins.
HAROLD BELL WRIGHT'S latest
novel to reach the screen as a Principal
Picture is proving itself an excellent box-
office attraction, according to franchise
holders. Of "The Re-Creation of Brian
Kent," Morris Kohn, president of Depend-
able Exchange said, "This latest of the
Wright thrillers, due to its great popular-
ity, is showing better booking dates than
other pictures we have released in a long
time."
* * *
BETTY BRONSON, who has just com-
pleted work in "Are Parents People?"
which Mai St. Claire has produced for
Paramount, is taking a short rest before
starting on her third Paramount produc-
tion.
$ ^ %
ROBERT KANE has returned to Hol-
lywood from New York following a series
of conferences with Paramount about his
two Henry King productions "Sackcloth
and Scarlet" and "Any Woman." "Any
Woman," featuring Alice Terry, has just
been completed. The scenario was writ-
ten by Jules Furthman.
* * *
HENRY JAMES FORMAN, co-author
of "The Pony Express" which James
Cruze is preparing for his next Paramount
production, has arrived in Hollywood.
* * *
DOUGLAS FAIRBANKS has finished
his new production, "Don Q." With ex-
ception of a few pick-up shots, the pic-
- ture is now ready for the final editing.
What Fairbanks will do next has not been
determined.
* * *
"LIGHTNINV as a screen story, is all
wet, according to Wallace MacDonald.
He completed his leading juvenile role in
the picture in a driving rainstorm.
* * *
LILYAN TASHMAN will play a prin-
cipal role in the Christie Comedy Com-
pany's next seven-reel picture, "Seven
Days." This production is to serve as a
running mate to "Charley's Aunt."
* * *
THEODOR VONELTZ has complet-
ed the leading masculine role in "The
Thoroughbred," a Phil Goldstone produc-
tion. It was adapted from the stage play
of the same title.
iff S)S $
JOHN ROCHE, following completion
of his role in Ernst Lubitsch's "Kiss Me
Again," has been cast for a featured oart
in "Bobbed Hair," with Marie Prevost for
Warner Brothers.
WILLIAM FOX has purchased screen
rights to Joseph Conrad's "Nostromo."
It will be entitled "The Silver Treasure."
Rowland V. Lee will direct. Production
will be started immediately after the shoot-
ing of the final scenes of "Havoc." Lillian
Haywood is writing the scenario.
* * *
OLIVE BORDEN, steps from extra
roles to a starring role in Vitagraph's "The
Happy Warrior."
* +■ ♦
EDWIN CAREWE and his entire com-
pany making "The Lady Who Lied," for
First National, are spending a week on the
desert lands of California. Among those
on location are Lewis Stone, Virginia Val-
li, Edward Earle, Nita Naldi and several
hundred extras.
MARION NIXON'S contract with Fox
ends in two weeks. She has signed for
five years with Universal.
♦ * *
WALTER HIERS is scheduled to re-
turn to Hollywood from the East in ten
days.
s|s ♦
HUNTLY GORDON has begun work
in "The Wife Who Wasn't Wanted," as
co-star with Irene Rich.
♦ ♦ *♦
FRANK O'CONNOR has completed
Ewart Adamson's story, "Go Straight!",
for B. P. Schulberg. "Go Straight!" which
was adapted to the screen by Agnes
Leahy, features Owen Moore, Gladys Hu-
lette, Mary Carr, Robert Edeson, George
Fawcett and Francis McDonald. Anita
Stewart, Larry Semon and Donald Keith
are appearing in some special studio se-
quences.
FREDERICA SAGOR has been select-
ed by B. P. Schulberg to transfer to the
screen Percy Mark's novel, "The Plastic
Age." It will be the next production by
Gasnier following completion of "Faint
Perfume."
♦ ■ ♦ ♦
"KIKI," in which Lenore Ulric played
the title role in the Belasco production,
has been sold to Joseph M. Schenck for
Norma Talmadge. Miss Talmadge is now
at work on a modernized version of
George Barr McCutcheon's "Graustark,"
and present plans are to follow this with
an adaptation of "Obligations," the novel
by Elizabeth Yorke Miller. "Kiki" will
probably be made some time in the Fall.
■ * * *
CONSTANCE TALMADGE'S next
picture, now in the works, with Sidney
Franklin as director, will be "Her Sister
from Paris." The story was written by
Hans Kraely, for Miss Talmadge.
DIRECTOR DAVID SMITH and the
company which is making "Steele of the
Royal Mounted," an adaptation of James
Oliver Curwood's popular novel, for Vita-
graph, are now on location near Dunsmuir,
Calif.
* * *
AFTER A DELAY of nine weeks, caus-
ed by the illness of Doris Kenyon, Earl
Hudson placed "The Half-Way Girl" in
production at First National's New York
studios. Miss Kenyon has the featured
role with Lloyd Hughes playing the male
lead. John Francis Dillon is directing and
George Folsey is handling the camera.
* v. * *
GEORGE FOLSEY, who handled the
camera in filming of "The Necessary Evil,"
for the Earl Hudson units of First Na-
tional, has been placed under- contract by
First National and is "shooting" "The
Half-Way Girl."
* * *
THE CAMERA CREW of the C. W.
Patton Company completed another of the
big punch scenes in "Wild West," the lat-
est Patheserial now being filmed at the
Miller Brothers "101" Ranch. The action
showed a realistic and thrilling Indian at-
tack on a typical prairie stagecoach of the
late 80's in the "Wild and Wooly West."
. %
BARBARA LAMAR on completion of
"The White Monkey" for Sawyer-Lubin,
took a six-day automobile tour through the
Southern States.
* * *
"THE WHITE MONKEY" is in proc-
ess of cutting and titling at the Sawyer-
Lubin studio, under the supervision of
Director Phil Rosen, with Teddy Hans-
com editing and Louis Sherwin writing the
titles.
* * *
BERT LYTELL returned to his Bever-
ly home after spending several weeks on
location in Northern California where
scenes for "Steele of the Royal Mounted"
were filmed for Vitagraph.
May 16, 1925
Page 69
The Opportunity of Years
In A Greater Movie Season
THE EXHIBITORS of the United
States are to be afforded the
greatest opportunity to overcome
that yearly bugbear of attempting to
get patronage started back in the fall,
this year of all years.
The reason for making that state-
ment is the announcement made by
the Motion Picture Producers and
Distributors of America that they will
co-operate with the exhibitor and ac-
tively support a campaign for a better
appreciation of better motion pictures,
which will be known as the OPENING
of "Greater Movie Season" in August.
Needless to say for the wide awake
showman "Greater Movie Season"
affords such a rare opportunity that
I am positive that he will put behind
it that same type of showmanship I
have learned he is capable of, and that
the season will be financially a suc-
cess and will go a great deal farther
toward making more friends for the
industry and bringing Mr. and Mrs.
Average Public to a realization of
what a truly wonderful thing the mo-
tion picture is.
GET PUBLIC ATTENTION
I know of no better way of insuring
the success of Greater Movie Season
than — through various means — to enlist
the public attention and interest in
the wonder of the modern photoplay.
For me to know, understand, and real-
ize the painstaking care and research
work that is necessary in order that
there may be brought to the screen
one of our modern worth-while mo-
tion picture photoplays is to delve
into fairyland itself. I don't believe
in disillusioning. It always has been to
me awe-inspiring. Even when a picture
turns out rotten, I marvel how — with
the amount of money that has been
invested in the production — they
could possibly make it so rotten.
ENLIST THE NEWSPAPERS
Therefore our first call will be on
the newspapers, months in advance,
to carry newsy-stories relative to the
progress that has been made by the
industry in the past twenty years,
with only casual mention made of
"Greater Movie Season." Later these
will become more definite, longer,
and written in such a manner that
they really have news value and will
not be delegated to the waste basket.
I have already secured the promise
of the co-operation of some thirty-
seven organizations in putting over
the week. Several excellent after-
dinner speakers have assured us that
By H. M. RICHEY
General manager of M. P. T. O. of
Michigan, Inc.
if we will furnish them with suitable
material they will give luncheon talks
on pictures previous to the opening.
Copy is in preparation for all kinds
of paper, cuts mats, etc., all carrying
a suitable "Greater Movie Season"
slogan.
CROWN A MOVIE QUEEN
Efforts are being made to have
Michigan newspapers crown a Movie
Queen, with a trip to Hollywood at
stake. Slides will be run in theatres
calling the attention of the public to
reasons why motion pictures consti-
tute the greatest form of entertain-
ment, and offering excellent prizes to
the person who, after coming into the
theatre and seeing the slogans, can
write the best answer, incorporating
the ones they saw on the screen.
This should bring people into the
theatres.
Press books, sample letters to clubs
and city officials, possibly a traveling
float, talks in public schools and
churches, radio speeches every night
on the preceding week by prominent
men, a proclamation by the governor,
advertisements on every theatre pro-
gram, all of these agencies must be
brought into play.
Once "Greater Movie Season" is
observed and theatre owners and ex-
hibitors see the world of good-will
that such a drive will bring, it cannot
help but result in a yearly event.
The biggest asset, however, that
any exhibitor can have in the success-
ful conclusion of "Greater Movie
Season" cannot be secured at this late
date, if he hasn't already got it ! If he
hasn't been active civically', if he
hasn't a large number of organiza-
tions and individuals with whom he
has co-operated in the past and upon
whom he can call in this situation, it
is going to be more difficult for him
to make the drive the real success
that it is bound to be, if his only prob-
lem is in the marshalling of his
forces.
MAKE IT A REAL DRIVE
We have supported every conceiv-
able kind of a drive in the past. Doing
it with the same brand of showman-
ship that we used in those cases, and
with the combined effort of all of the
organizations we have befriended —
what a DRIVE this should be.
If you haven't already, better start
spending some time on figuring out
what you are going to do to make
"Greater Movie Season" go over big
in. your community.
Otto J. Motry, of the Lyric Theatre, Tiffin, Ohio, made a great splash on Associ-
ated Exhibitors "Hot Water" with this effective lobby front display. He adver-
tised for "Old tea kettles," and enough came back to start a scrap irOn plant.
Page 70
Exhibitors Trade Review
This "Split-a-Page" Was Read!
A Little Effort and Time Spent With Your Neighbor-
hood Store Friends Will Make One for You
With a little extra effort a co-oper-
ative page can be worked out for al-
most any picture and should not be
over-looked during the Greater Movie
Season. The exploitation hounds of
Sandusky, Ohio, — George Schade, own-
er of the Schade Theatre, and Andy
Sharick, of Universal's Cleveland office
■ — doped out an especially good one re-
cently for the House Peters' feature,
"The Tornado." Every ad on the page
was hooked up with the picture and a
contest was included to make readers
read every word of every ad.
Instructions at the top of the page
said that 50 tickets were to be given
away. In each ad was a keyed word —
printed in caps and enclosed in paren-
theses. These were to be discovered
and then arranged in a sentence. For
the most original arrangement of the
correct words there was a party prize
of ten pairs of tickets. The second
prize was five pairs of tickets, the third,
two pairs, the next five received one
pair each, and the last five single tickets
each.
The fifteen merchants who took space
on the page used ads on this order:
"Worse Than Fire — There is no pre-
50 FREE TICKETS TO "THE TORNADO
FREE TICKETS TO SC HADE'S
TO SEE. "THE TORNADO'
Read The Ads On This Ppge Carefully- -You Can See 'The Tornado*
Free Of Charge As The Guest Of The Advertisers On This Page.
"THE TORNADO"
LA.S. CO. Broadcasting
The Erie Auto Supply Co.
"Pink Up" For
! I
The Tornado
ONLY (1.00 DOWN
^ , Attractive!
tiM PER WEBR
Mate us* of the laolilies off-rod f
to our toilet department
TOILET ARTICLES f
To m«t the demands of any (AD- ¥
VENTURE) eompleiJon.
GRAHAM'S DRUG -STORE ;
F "Presrripllm Druectetfl" ]
Prepare for
The Tornado
BUILDING MATERIALS
And Your Una Fofl at
Good Clean Coal
WeS.Il Both
Groch Coal Co.
TORNADO
RESISTING
SHINGLES^ ROOFING
They Stand The Gaff
THEY NEVRR CURL THEY NEVER BCCKLE
Ruberold Products always do stand the raff.
In RnbtroM ShincJea and Roofrafr yon #W
(AND) thai ideal combination uf- hifh qusf'
ity plus good tooka. Come In or phone as
today !<k lamplcs and dercrjptiv* "folders.
C. 9- CARRETSON LUMBER CO.
SCHADE THEATRE
THREE DAYS COMMENCING SUNDAY
THE LAST WORD IN THRILLS
THETORNADO
t DON'T FORGET TO CALL
t at the "HOLE-IN-THE-WALL" ttoeie Store before you buy any NEW
or Second Hand Maskxl Instrument— You Will Sire (COUNTRY)
LEO H. GERHARDSTEIN
Worse Than fire
TVre U to prrvealioo trains!
"TORNADO"
WINDSTORM w
CYCLONE
(SPLEN.
Geo. J. Doerzbach, Agent
H. E. MAPUS
REAL ESTATE
F arms and City Property
Exchanges (THE) • Spatially
Offtrr: Rasa I, Whllmctb ESdf. Phone 6MJ2-W.
Candafiky, Obi*
Provide Perfect [IN] Protection
Brumbaugh & Fettel
INSURANCE
KrMtha] Bids. Mala 2**»
"Set your home in order"
3 in 1
TORNADO, CYCLONE and WIND-
STORM INSURANCE
OHIO FARMERS'
INSURANCE CO
KNEHR & CHAFFEE (OF) AGENT
17 Skant Block
Sandosfcy, Ohio
TORNADO?
Would it mean a new start
in life's struggle or only a
brief stop for repairs. You
only can answer those
questions as they should
(A) be answered by carry-
ing a TORNADO POLICY
with
Buerkle & Lennann
Bitl Ding Sex:
TORNADOS tsar any TORNADOS mj f
The above is a facsimile of a page ad that appeared in the "Register," Sandusky,
Ohio, on April 10, for Universal's "Tornado." This is one of the most effective
ways to get a picture across, and ought to be worked to capacity for the tie-up
pictures released for the "GREATER MOVIE SEASON."
vention against 'Tornado,' Windstorm
or Cyclone. But you should insure the
replacement of your property ;" "Pre-
pare for The Tornado. Have your
buildings storm resisting by using the
best of Building Materials;" "Start
early to see the Tornado — Come up and
see the display of lovely Spring Mil-
linery."
* * *
Nation- Wide Newspaper
Tie-Up on Serial
One of the most important tie-ups
ever effected in the motion picture field
has been arranged between the Univer-
sal Pictures Corporation and leading
newspapers throughout the United
States by which the newspapers will run
a day-by-day serialization of the forth-
coming Adventure Picture, "The Fight-
ing Ranger." Coming as this does just
before the Greater Movie Season cam-
paign it means that a tremendous pat-
ronage will have been prepared for
those houses which show the serial
during the Greater Movie Season cele-
bration.
If
A Series of "Buy at Home
Performances
The Curran Theatre of Boulder,
Colorado, in conjunction with the Dailv
News-Herald of the same city, has.
been putting on a series of buy-at-home
shows. Children up to the age of four-
teen are admitted free — provided they
bring along the label or wrapper of a
stipulated Boulder-made product. At
the first show in the series, given on a
Saturday morning, over a thousand
bread wrappers were presented at the
box-office.
The whole plan was an outgrowth of
a buy-at-home campaign of the local
newspaper. While Boulder is not a man-
ufacturing city, there are several indus-
tries which merit local support, but
which, at least prior to the present cam-
paign, were not adequately getting it.
Boulder bakeries, in particular, were
hard hit by Denver competitors whose
products came in daily by trucks. Other
local concerns affected were creameries,
^ cutlery manufacturing company, and
so on.
The management of the Curran The-
atre got together with the daily news-
paper and the series of buy-at-home
shows. These were advertised by liberal
front page and other space in the edi-
torial columns. Appropriately, mysteri-
ous teaser messages began the publicity,
then came vague hinting and finally the
full plan was announced.
The first buy-at-home show was held
on a Saturday morning and there was
a wonderful attendance.
May 16, 1925
Page 71
Country's Industries
Endorsing Movement
Here's One For the "Greater Movie Season"
Over 800 newspapers in the country are now publishing the Vitagraph serializ-
ation of the James Oliver Curwood novel, "Baree, Son of Kazan." Over at Bos-
ton, this is the way the Boston Traveler "tells it to the world" on their delivery
trucks each day.
I
National Membership Commit-
tees, Representing Millions,
Are Solidly Behind the
"Greater Movie Season"
Civic, industrial and public organ-
izations representing a national mem-
bership of millions are directing their
efforts toward the success of Greater
Movie Season and enthusiastically
endorsing the project in letters to
Will H. Hays, president of the
Motion Picture Producers and Dis-
tributors of America, Inc., which is
inaugurating the plan nationally.
"The Greater Movie Season sug-
gests interesting and important pos-
sibilities," wrote Lee F. Hanmer,
director of the recreation department
of the Russell Sage Foundation in en-
listing his organization in the move-
ment. "It should serve as a further
stimulus to productions of merit.
It ought to afford an occasion for
turning public attention to the prog-
ress that is being made toward higher
standards of excellence, and it will
be a practical demonstration of the
purpose of the producers, distribu-
tors and exhibitors to provide right
moving pictures if the public will do
its part in giving such productions
the necessary support."
The Rev. Charles N. Lathrop, ex-
ecutive secretary of the social service
department of the National Council
of the Protestant Episcopal Church,
expressed great satisfaction in motion
pictures. He stated his belief that
the public would respond to Greater
Movie Season and assured his organ-
ization's co-operation to the utmost.
Similar assistance was promised by
the American Sunday Union and the
Community Center Association.
The campaign also will be carried
into the motion picture halls of the
Chautauqua Institution during Au-
gust.
"There is no question in my mind
about the people generally support-
ing a movement of this kind," Thomas
E. Finegan, of the National Educa-
tional Association, wrote. "Some of
the most appealing and attractive
entertainments provided for the pub-
lic are moving pictures. There are
moving pictures which exercise a fine
influence upon the social fabric — that
appeal to the intelligence and imagi-
nation of an audience. Some of the
most dramatic entertainments pro-
duced are among moving pictures.
You may count upon the co-operation
of the National Educational Associa-
tion."
Hearty endorsement by the twenty
. ■ ; , -
L. : _ :
thousand citizens of Revolutionary
stock was conveyed to Mr. Hays in a
letter from W. I. Lincoln Adams.
The support of all those working in
the interest of young people will be
forthcoming from the Boys' Club
Federation, according to C. J. Atkin-
son, executive secretary.
"Many of the best films are difficult
to popularize and the financial risk
of producing them is proportionately
great," stated Harold A. Caparn, of
the American Civic Association. "All
the more praiseworthy therefore is
this program of the Motion Picture
Producers and Distributors. All the
more, therefore, should every citizen
and every organization interested in
raising the standard of motion pic-
tures, do anything they can to en-
courage this important enterprise."
Other endorsers of Greater Movie
Season include the National Board
of Review, the National Committee
for the Prevention of Blindness and
the New York Knights of Pythias.
State branches of many more bodies
are active in conjunction with exhib-
itor organizations.
With wide national support thus
guaranteed, the Hays organization
has put into effect plans by which
those forces can be marshaled and
a concrete alliance with theatres
brought about for complete exhibitor
benefit when Greater Movie Season
opens in August and every avenue
of publicity and advertising stimu-
lates public interest.
Cartoon Strips Selling
"Introduce Me"
A number of unusual stunts have
been prepared for the latest Douglas
MacLean comedy, "Introduce Me,"
which is being released through Associ-
ated Exhibitors.
Two ideas which will be especially
effective in obtaining newspaper space
are a comic strip and a series of prize
limericks.
The cartoon strip is in the form of a
"Minute Movie," and with effective
sketches and captions traces the career
of the hero of Douglas MacLean from
the point where he meets the girl in the
Paris railway station, to the Alps. This
strip was prepared by a well-known
New York newspaper cartoonist and
will find a place in practically any news-
paper in the country.
The limerick stunt is made up of a
series of six limericks, all illustrated,
with a "hidden" last line. These are
peppy, interesting verses which any
newspaper will be glad to run, especially,
as suggested in the campaign book of
"Introduce Me," if prizes are offered
by the theatre in cooperation with the
newspaper for the correct solution jf
the limericks. As with the cartoon, the
progressive limericks briefly sketch the
highlights of the picture and the illus-
trations help in the finding of the "hid-
den" line.
Page- 72 \
Exhibitors Trade Review
An Idea From Johnny Hart for "G. M. S."
Display on United Artists Pic-
ture May Be Adapted for
Many Others
JOHNNY HART, National Theatre,
Richmond, Va., was among the first
dozen exhibitors to send in ideas for
boosting attendance during the coming
"Greater Movie Season."
He says there is nothing so original
about his "Thief of Bagdad" showman-
ship, but that it worked like a charm
and was as inexpensive as effective.
The lobby display was as strikingly
attractive as any ever seen, and the
general idea may be adapted in many
ways for other productions. For in-
stance, scene strips of moving soldiers,
scenes in connection with a railway
display may be used — and best of all —
made up of odds and ends at small
cost.
In addition to the lobby, Hart effect-
ed a number of tie-ups. The most
important rug dealers in town loaned
rugs and drapes for lobby and foyer
in consideration of credit cards. A big
haberdasher gave up their windows for
a -display, the window card stating
"There Is No Magic Save Quality."
Other tie-ups were made with per-
fumes, dentifrices, etc., and one with
the book through the Methodist Pub-
lishing House. There was also a split-
a-page cooperative ad in the Richmond-
News Leader on the opening date by
merchants and bankers.
This is one of the many attractive window
display tie-ups that helped build bigger
business for United Artists' "Thief of Bag-
dad" when the photodrama was shown at
the National Theatre, Richmond, Virgin-
ia. Let us know what you plan to do to
help the cause of "Greater Movie Season."
Above is the finished
product used by John
Hart as a lobby display
during his showing of
United Artists' "Thief
of Bagdad." To the
right is a diagram
showing just how it
was worked. A small
fan concealed in the
side of the cutout wav-
ed the fringes of the
rug and gave the ef-
fect of motion.
We'll Tell the World
of exhibitors all about that big
idea of yours for a S. R. O.
"Greater Movie Season." The
greatest power of the entire in-
dustry will be exerted in your
behalf. See that you help
yourself, as well.
Exhibitors Trade Review
will, as usual, become a me-
dium for the exchange of ex-
ploitation ideas from all ex-
hibitors to one another. So
tell us just what you p!an to do
for your box-omce during
GREATER MOVIE SEASON
A cosmetic window did its share to at-
tract attention to the "Thief of Bagdad"
when the United Artists Production was
shown at the National, in Richmond.
There is no doubt about the value of win-
dow tie-ups and you should arrange with
every local merchant for the use of his
windows during "Greater Movie Season."
May 16, 1925
Page Ti
Fire Department Provides
Big Tie-Up for Columbia Film
Makes His Theatre a
Community Club
Mike Marks, proprietor of the Ve-
nango Theatre- in Oil City, is planning
a number of innovations for his theatre
and town in his campaign to have the
hostesses of the town do their enter-
taining in the afternoons at his theatre.
The Venango has a spacious mezza-
nine foyer, with wide halls and rest
rooms. Mr. Marks has these specially
arranged so that a club can charter the
entire second floor for the afternoon.
This means that the club can meet,
go through its regular order of business,
have tea and refreshments served and
then adjourn into the balcony and en-
joy a special show in privacy. They
have the entire balcony, which he is re-
furnishing with armchairs.
He has maids whose regular duties
are to assist patrons in various ways,
take glasses of water and lollypops to
tired or fretful babies, check wraps, etc.,
and these maids will be available for
hostesses to serve tea and refreshments.
All the hostess will have to do will be
to order the goods delivered to the the-
atre and the maids will care for the
serving.
Where a hostess wishes to have a
card party the guests can play cards be-
fore they see the show or after, or those
who prefer can play while the others
watch the show, — the entire theatre
from the bottom of the stairway being
chartered.
A minimum charge is made, and for
larger numbers a special priced ticket
is sold which the hostess settles with
Mr. Marks. The advertising, which was
prepared by Mr. Robson, includes news-
paper announcements, a dignified folder
mailed to a selected list of hostesses,
slides, etc.
* * *
Pete Egan Pays Off
His Weekly Patronage
Manager Pete Egan, of the Strand
Theatre, Calgary, Alberta, has insti-
tuted a regular weekly feature at the
theatre in the form of a "Pay Day
Night," for which he distributes pay
envelopes among the patrons of the
theatre.
Every person who purchases an ad-
mission ticket receives a pay envelope
and each one of them contains money —
anything from one cent up to a $2.50
gold piece.
This stunt affords a real thrill to
every patron of the house — particularly
to those who are fortunate enough to
secure one of the richest, stakes in the
envelope assortment. The pay day fea-
ture is conducted one night each week.
"Fighting the Flames" Receives
Co-operation From Fire
Fighters
Columbia Pictures have started a
special publicity and exploitation cam-
paign on their latest release, "Fighting
the Flames." Jack Cohn showed the pic-
ture to officials of the California fire de-
partment before he brought the print
to the East with him. He had the use
of their apparatus and they played a big
part in many of the scenes, making sure
that many phases of the fireman's life
would be authentically represented.
The studio organization received
many congratulations and the unquali-
fied endorsement of the officials who
saw the picture, stating that the story
depicted accurately the life of the fire-
man in its proper light.
A special supplement to the press
book has been sent giving in detail a
number of possible money-making tie-
ups which the exhibitor can use to great
advantage. Another supplement is now
in work which will give much extra ad-
vertising material in addition to thai
which is already in the press book.
"Stills" Create Interest
Because of the popularity of the
subject and the beauty of of the pic-
tures, Abraham & Straus, proprietors
of the largest department store in
Brooklyn, are conducting a special art
display with portraits of Anita Stewart
and production stills from "Baree, Son
of Kazan," the Vitagraph special.
The . display was arranged by the
head of the stationery department.
This department received some espe-
cially attractive leather photograph
frames; these could be set off to best
advantage if made to contain pictures.
The effect was even more impressive
than the department manager had fore-
seen. Not only the portraits of Anita
A fine example of the paper put out by
Columbia Pictures for their big exploita-
tion photodrama "Fighting the Flames."
Stewart, who is readily recognized by
scores of patrons who are "movie" fans
also, but the stills, depicting striking
scenes in the David Smith production,
are attracting crowds to the display
and have proved a notable stmulus to
business. Many purchasers of frames
insist, moreover, that delivery be made
without the removal of the photo-
graphs.
Page 74
Exhibitors Trade Review
Diversity of Ideas
on "Yolanda"
A "Combination Contest," requesting
readers of a local newspaper in Meri-
den, Conn., where Marion Davies re-
cently appeared in "Yolanda" at Poli's
Theatre, to send in essays on the pic-
ture and solutions to a certain specially
designed cross word puzzle, exploited
the showing effectively. The paper sold
heavily on the two days the cross word
puzzle was published. Fifty passes to
the picture were awarded by way of
prizes.
A pretty girl, suitably dressed, dis-
tributed 5,000 samples of "Yolanda"
candy kisses in specially printed wrap-
pers. Passes were wrapped with some
of these kisses, and an entire window
of the Matarese Candy Shop was
heaped with them. An artistic sign
tied up this display with the showing,
and "Yolanda" sundaes were served
from the fountain.
A specially built flasher box was set
up in the lobby of the theatre and at-
tracted much attention. Excellent busi-
ness resulted at the theatre.
* * *
"Rounding Up" Patrons
During the week when the feature
was "Let 'Er Buck," starring Hoot
Gibson and featuring the stampede at
Pendleton, Ore., Manager Leach, Re-
gent Theatre, Calgary, made a tie-up
with the annual Calgary stampede by
inviting Calgarians to see what Pendle-
ton had to offer in the way of a round-
up as compared with the Calgary event.
Here's "Charley's Aunt" as "she" appeared
when the Producers Distributing Corpora-
tion comedy played in Milwaukee, Wis.
"Greed" Tie-Ups Fine
Seat Sellers
Twenty thousand bookmarks exploit-
ing Von Stroheim's "Greed" were dis-
tributed through libraries and depart-
ment stores when this Metro-Goldwyn-
Mayer production opened last week at
the Roosevelt Theatre in Chicago. Dis-
plays were contributed by the leading
stores, including Marshall Field & Co.,
the Boston Store, the Fair, the Davis
Dry Goods Co., the McLean Drug Co.,
Jacky's Book Store, the Atlantic
Pharmacy and twenty-five outlying
book stores.
Charles Glickauf, of Metro-Goldwyn,
who conducted this campaign, secured
window displays in two banks in the
heart of the loop, and backed up all
these efforts with a gigantic press cam-
paign. There was, in addition, a spe-
cial lobby display.
Hundred Percent Showmanship
for "Sundown" at Nashville
The Knickerbocker Theatre, Nash-
ville, Tenn., believes in the efficacy of
attractive lobbies and shop window tie-
up displays. For First National's "Sun-
down," the following program was car-
ried out.
Half a dozen mounted cut-outs, from
the one and three sheet posters, were
placed some time in advance in the lob-
bies and on the stairway leading to the
family circle.
This is one of the windows that worked for the Knickerbocker Theatre, Nashville,
Tennessee, when First National's "Sundown" played a successful run at the southern city.
A 14-foot beaverboard banner was
stretched under the marquee, with the
poster cut out of the 24-sheet, and at-
tracting lettering for the title of the
picture.
The elecric lights carrying the title
above the marquee were arranged to
flash off and on.
The wall frames in the inner lobbies
carried cut-outs from the one, three and
six sheets.
Posters and especially lettered signs
were placed on the lobby mirrors.
Extensive billing, with all sizes of
posters, was done in the city and its
environs. A hundred enlargements :rt
bronze frames were placed in promi-
nent shop windows. Five thousand her-
alds were used. All street cars and
safety zones carried type quarter-sheets.
The following tie-ups with merchants
were arranged :
With the Hippodrome Motor Com-
pany, agents for the Ford cars, on the
strength of the fact that that car was.
used extensively by the company while
making the production.
With the Anderson Electrical Equip-
ment Company, which made a special
window radio display.
With the Jennings Pharmacy, which
put in a special window display of Hud-
nut toilet articles.
With the H. G. Hill Crockery Com-
pany, with a special display of canned
goods, which played a part in the life of
the company making the picture and the
cattlemen in the great cattle drive.
Unusually large display space was
taken in the two Nashville dailies.
The result in increased takings more
than justified the expense and labor in-
volved.
May 16, 1925
Page 75
Free Passes Issues to Crosss Word
Puzzle Solutions for "New Toys"
The New Haven Union, through arrangements with the Olympia Theatre offered twenty-five free passes
to the recent showing of First National's feature, "New Toys" with Richard Barthelmess. These
passes were awarded to the first twenty-five contes tants who submitted the correct solution to the
cross word puzzle reprinted in these columns. The picture played a full week at the theatre to
capacity houses at every performance. The newsp aper, which also was the gainet by their publication
of the puzzle, gave this stunt plenty of publicity, and there were a large number of answers submitted.
Bakery Tie-Up
for "Janice"
A tie-up with the Schlotzhauer Bak-
ing Company in Lancaster, Pa., where
Marion Davies played recently in "Jan-
ice Meredith" at the Hamilton Thea-
tre, exploited this popular picture ef-
fectively. Heralds exploiting the en-
gagement were wrapped with loaves.
Seven stores and a stand in the market
are operated by this company, and all
eight distributed heralds.
Norman W. Pyle, Metro-Goldwyn
exploiteer, supplemented this feat by
inducing all taxi cabs in the town to
carry a banner on their spare tires. A
special preview was held on the Sat-
urday morning preceding the showing
for the benefit of all civic and fra-
ternal associations. The endorsements
so secured were published and proved
effective. The newspapers co-operated
by contributing a special layout on both
Saturday and Sunday.
A special prologue on the stage con-
sisted of Leigh E. Wittell's band play-
ing patriotic airs while the words were
thrown on the screen, the audience
joining in on the singing. This band
also accompanied the picture.
The theatre was decorated with flags,
cut-outs and paintings, and a window
display was secured in a book store
which featured copies of the novel up-
on which the picture is based. The
town was liberally posted in addition.
HORIZONTAL,
2 — Modern scientific entertainment.
7 — Theatrical plays (colloq.).
12 — within.
14 — Floor covering'.
15 — Point of compass.
16— Exist.
17 — Automobile.
18 — Dress covering worn by Mary Hay in
"New Toys."
22 — Burden of toil.
23 — Knights of Pythias (abbr.).
25 — Small play.
27 — Delirium tremens (abbr.).
28— Poke.
31 — Definite article (Span.).
32 — Of (Fr.).
33 — Competitive test of speed.
35 — One left without a competitor, as in
tennis, etc.
36 — Pronoun.
38 — South American cuckoo.
40 — Wives of a Sultan.
43 — Small drum.
45 — Before.
46 — Conclusion.
47 — Beverage.
48 — Players in a movie.
49 — Two of a kind.
50 — Mischievous child.
51 — Rodent.
54 — Half a score.
56 — An offspring.
58 — Famous U. S. general.
59— A pair.
61 — Grassy field.
62 — Japanese coin.
64 — Daddy.
65 — New England state (abbr.).
67 — Numbers (abbr.).
69— Printer's measure.
71 — A movie.
74 — Smallest state in U. S. (abbr.).
75 — Carpenter's tool.
76 — Silent theatrical performance.
78 — A duet.
■".9 — Spain (abbr.).
80 — Long period of years.
81— Wrath.
83 — Half an "em."
84 — Platform in a theater.
85 — Those in stellar roles of a motion pic-
ture.
VERTICAL,
1 — Richard (popular form.).
3 — Part of "To be."
4 — Twenty-four hours.
5 — That thing.
6 — Given name of popular movie actress.
8 — Pronoun.
9 — Unit.
10 — Pronoun.
11 — Immediately following.
13 — Having a nap.
16 — Southwestern state of Germany.
18 — Alcoholic beverage.
19 — Chums.
20 — Aged (old English).
21 — Born.
24 — Negative.
26 — Mamma.
29 — Practices in preparation for a public
performance.
30 — Function of a director of a movie.
33 — First National movie director.
34 — Princes of the Roman Catholic church.
35 — One of the screen's most popular male
stars, who will play in "New Toys," at
the Olympia theater.
37 — Mrs. Barthelmess' name on the stage.
39 — Motion picture company which produces
pictures for First National.
41 — Measure of area ((100 sq. meters).
42 — Members of a universal fraternal order.
43 — Characteristic.
44 — Upon.
52 — Adjective suffix.
53 and 72 — Title of picture which will play
at the Olympia theater.
55 — Eastern Canada (abbr.).
59 — Strategy.
60 — An egg.
63 — Each (abbr.).
64 — Small, pointed article.
66 — Prefix denoting "three."
68 — Preposition.
70 — A chart.
71 — Sudden pain.
73 — To issue forth.
74 — -To regret.
76 — Genuc of grasses, particularly Ken-
tucky "blue-grass."
77 — Period of years.
80 — And (Fr.).
82 — Electric railroad (abbr.).
Harry Palmer of the Indiana Theatre,
Bloomington, Ind., used this girl with
much success in a flirtation song with the
organist as a prolog to Universal's "Wine."
Page 76
Exhibitors Trade Review
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
THE SPOOK RANCH
A Universal- Jewel Photoplay. Authors, Ray-
mond Shrock and Edward Sedgwick. Di-
rector, Edward Laemmle. Length 5147 Feet.
CAST AND SYNOPSIS
BUI Bangs Hoot Gibson
Geo. Washington Black Ed Cowles
Navarro Tote Ducrow
Elvira Helen Ferguson
Don Ramies Robert McKiin
Sheriff Frank Rice
Bill Bangs and his negro valet, George, stray into
a mining town and are arrested when they attempt
to "borrow" a meal. Near the town is a haunted
ranch and the two are promised their freedom if
they will solve the mystery. Taking their courage
■with them they investigate and stumble in a series
of harrowing experiences which culminate with the
■discovery that the ranch is the headquarters for a
band of bandits who are attempting to rob the ranch
owner of his priceless mine. How Bill Bangs frus-
trates the plan and captures the bandits after a run-
ning gun battle make an interesting story. He inci-
dentally wins the daughter of the rancher and the
story comes to a happy ending.
''T'HIS is the first Jewel production that
_ Hoot Gibson has made for Universal, and
in just what way it is distinguished from his
previous releases, is not exactly apparent. It
is a good, old-fashioned Western melodrama,
and it stops there. We are at a loss to de-
termine why the film should be listed as a
"super," for it is the kind of thing that Gib-
son has been doing for some time back, no
letter and no worse. It is an average West-
ern and as such should prove popular where-
ever pictures of this type are well received.
In addition to the trappings so famil-
iar to followers of the screen, the author
rand director have attempted to inject a mys-
tery element, but this is not very well de-
-veloped and in no way contributes towards
disguising its real character,— Western meller
pure and simple. The suspense is not strong-
ly emphasized, the story is conventional,
there is nothing exceptional in the acting and
the only real excuse for "Spook Ranch" is
the fine horsemanship of the star.
The story is simply told, the continuity is
smooth and unbroken and there is an abund-
ance of fast riding and lively incident. There
is also a touch of comedy centering about
Bangs' negro valet, who becomes paralyzed
-with fear at the shades and ghostly creatures
that flit so nonchalantly about the environs.
The climax is reached when the cowboy
-frustrates the plan of the bandits who have
-purposely shrouded the ranch in mystery in
order to conceal their real purpose, that of
-working the valuable mine which flourishes
on the ranch. He outwits the villains and
-wins a sweetheart according to the most ap-
-proved manner of the silent screen.
Hoot Gibson's work is chiefly noteworthy
"because of the mad riding and fierce fighting
-which falls to his role. Robert McKim, who
-will be remembered as one of the veteran
-villains of the screen and who flourished in
the days when Bill Hart was the terror of the
plains does well with the rather meagre role
of the Don, the leader of the bandit contin-
•gent. The remainder of the cast meet all re-
quirements.
As is usual when the great open spaces
form the background of a photodrama, there
are some excellent scenic shots which are
-pleas'ng to the eye. The photography is quite
-up to the mark, and the lighting is good.
Play up Hoot Gibson, emphasize the mys-
tery element and advertise it as a brisk West-
■erner brimful of action and melodrama.
A spook bally consisting, perhaps, of a
"ghost" wearing a cowboy hat, will attract
attention to your showing of the picture.
SOUL FIRE
First National Photoplay. Adapted from the
stage play by Martin Brozvn. Director,
John S. Robertson. Length, 8,200 Feet.
CAST AND SYNOPSIS
Eric Fayne Richard Barthelmess
Teita Bessie Love
The Critics [ Charles Esdale
( Percy Ames
Howard Fayne Lee Baker
Mrs. Howard Fayne Effie Shannon
Princess Rhea Charlotta Montery
San Francisco Sal Helen Ware
Eric Fayne is desirous to express his musical
genius. In Rome he meets Princess Rhea who be-
comes enamoured of Eric. He falls out with her,
however, when he tears up a check from his father
for 500,000 francs on condition that he return home.
Next Eric finds himself penniless on the streets of
Port Said. A girl, Frisco Sal, is being man-handled
by a drunken sailor. The final episode is in the
South Seas where Eric deserts ship and swims
ashore. There he is taken care of by Teita, a girl
of English extraction whose prized possession is a
battered old piano. They fall in love with each
other and are about to be married when Eric dis;
covers leprosy spots on her shoulder. He sends for
a doctor, and to prevent her from suspecting, plays
wild music. In the end it turns out that she is not
a leper after all, and they are married.
"COUL FIRE," an adaptation of Martin
^ Brown's successful stage production,
"Great Music," comes to the screen with
Richard Barthelmess in the leading role. It
furnishes him with one of the richest and
most colorful roles that has fallen to his lot
in quite a while, and needless to say, Mr.
Barthelmess rises to the occasion. It is a
picture with a generous share of romance, a
vivid background and a story with an ab-
sorbing theme. It is essentially a box office
picture but it is more than th's, it is a real
achievement of which John S. Robertson,
who directed, may well be proud.
Stories of the Far East and the South
Seas, where most of the action of "Soul
Fire" transpires, are by no means new to
the screen, but in this instance it is all so
well handled, and the story itself is such a
striking one that there is no good reason why
it should not prove entertaining. The screen
is a better medium than the spoken drama in
which to tell a story that covers such a wide
geographical range, and the director has seen
to it that the settings are authentic.
The continuity is rather uneven, and the
action the least bit jumpy. It also seems to
this reviewer that some judicious pruning
would have aided the picture considerably,
for there is much superfluous detail intro-
duced which succeeds mainly in halting the
action.
It is a psycholog'cal study of a man's
yearning to express himself in the inspira-
tional strains of great music, and a story of
this nature is not the easiest thing in the
world to express in the terms of celluloid.
Hence it appears that the director and
adaptor have handled their task well, for the
film holds the spectator's interest throughout
most of the eight reels.
A finely chiseled portrait of the youth
with musical aspirations is contributed by
Richard Barthelmess, who at last has been
cast in the kind of role to which his talents
are best adapted. He gives a sincere and
impressive characterization of Eric Fayne.
Bessie Love as the girl, Teita, is winsome
and appealing, and others who do well with
their respective roles are Helen Ware, Effie
Shannon, Lee Baker and Charlotta Montery.
Play up the unusually strong cast, mention
the fact that the film is an adaptation of the
stage success, and decorate your lobby with
trappings reminiscent of the South Seas.
ZANDER THE GREAT
Cosmopolitan Picture. Adapted from the
Stage Play by Salisbury Field. Director,
George William Hill. Length 6,844 Feet.
CAST AND SYNOPSIS
Mamie Smith Marion Davies
Juan Fernandez Holbrook Blinn
Dan Murchison Harrison Ford
Good News Harry Watson
Texas Harry Myers
Black Bart George Seigmann
The Sheriff Hobart Bos worth
Zander John Huff
Mamie Smith is rescued from an orphanage by
Mrs. Caldwell, mother of Alexander Caldwell, Jr.,
whom Mamie calls Zander for short. Mrs. Cald-
we'l, deserted by her husband who is in Arizona,
dies, and exhorts Mamie to take Zander to his
father. Mamie eludes the Charity Board, and goes
West. Here she encounters a group of liquor
smugglers headed by Dan Murchison, and also is
captured and escapes from Black Bart, the bandit
scourge of the border. In the end she marries the
reformed Dan, and she and Zander are happy with
him.
DIRECTOR Hill, Marion Davies and an
exceptionally capable cast have combined
to make a draggy story into first-rate film
entertainment. There need be no fear re-
garding the box-office success of "Zander
the Great." All the sure-fire has been in-
jected as well as a vein of rich comedy.
In the early sequences Marion Davies is
discovered as a freckled-face, pigtailed, little
girl who has marvelous success in arousing
the ire of the stony-visaged, flint-hearted
matron of the orphanage. While perhaps a
bit too exuberant, Miss Davies does some of
the best work of her career in the childhood
role. As the scared little orphan, and also
later when the ugly duckling is transformed
to a rarely beautiful swan, her appearance
and interpretation are strongly reminiscent
of Mary Pickford.
The scene in which she insists on giving
the hard-boiled "Good News" and "Texas"
the Arizona equivalent of a boyish bob is
good for a big series of laughs from any
audience. In contrast with this type of ac-
tion, Director Hill offers some melodramatic
shots of the band bandit "Black Bart" and
his guerillas, of Mamie's pursuit and escape
through a blinding desert sand storm, and a
liberal amount of hard-riding and gunplay.
The support is superb. Holbrook Blinn is
excellent as "The Bad Man" type. Harry
Watson and Harry Myers prove themselves
comedians of the first rank as members of
the border boot-legging gang. Harrison
Ford is a satisfactory Murchison, and
George Seigman a thoroughly despicable vil-
lain.
In minor roles Emily Fitzroy does
fine work as the orphan asylum matron ;
Hobart Bosworth is a realistic sheriff, while
Richard Carle and Hedda Hopper are con-
vincing in their parts.
Special mention must be made of little
Johnny Huff who plays "Zander." He is a
most appealing youngster not in the least self
conscious or camera-shy.
The exploitation campaign on "Zander the
Great" should include featuring the fact that
it is an adaptation of the successful stage
play.
The star's name and those of the other
popular players in the cast should be stressed.
The story should appear in your local paper
a week or so before your playdates.
A ballyhoo consisting of a broken down
flivver piled high with household goods,
driven by a girl representing Mamie Smith
accompanied by a boy, Zander, will attract
attention.
May 16, 1925
Page 77
TAINTED MONEY
Perfection Pictures Photoplay. Author,
Stewart Payton. Director, Henry McRae.
Length, 4,906 Feet.
CAST AND SYNOPSIS
Carlton, Jr William Fairbanks
Adam's Daughter Eve Novak
John J. Carlton Edward Davis
Marston Bruce Gordon
John J. Carlton, lumber magnate, is anxious to
obtain control of timber land from the Adams inter-
ests. He quarrels with his son, who leaves home and
gets a job driving a taxi. Young Carlton is instru-
mental in saving the life of Adams' daughter, is
hired as Adams' chauffeur, and the two young peo-
ple are mutually attracted. Later Carlton's son
takes part in the struggle between his father and
Adams, taking the latter's side. Each is endeavor-
ing to put a road through favored territory. Carlton,
Jr., foils all the plans of his father's spies. Ulti-
mately discovered by Marston, his rival, the youth
fights with him on edge of precipice. Miss Adams
comes to the lad's aid and knocks Marston sense-
less with a club. The dispute between the older
folks is settled agreeably and young Carlton wins
the girl.
AS a small house attraction, or utilized as
a double feature filler, "Tainted Money"
may give satisfaction. The plot is rather too
obvious and constructed along familiar lines
to please critical patrons. But so far as
swift action goes there's no fault to be found
with the production, which gallops along
merrily and keeps William Fairbanks busy
demonstrating ability both as athlete and
lover in every reel.
The theme deals with friction between the
magnates of two rival lumber firms, each of
which is endeavoring to get the rights to a
road through certain valuable timber terri-
tory. One of the industry leaders is the
hero's father, the other the heroine's papa.
The former, young Carlton, espouses the
cause of his loved one's daddy, Carlton
Senior having turned him out as a good-for-
nothing. Under the circumstances nobody
will feel inclined to blame the youth, espe-
cially as the elder Carlton shows up as a
peculiarly vindictive and not over scrupulous
business man, even so far as to coerce
Adam's manager, Marston, into betraying his
employer because he has a hold on that of-
ficial through a forged check.
Consequently the spectator's sympathies
are with young Carlton from first to last and
their good luck wishes follow him when he
takes a hand in the double-crossing game
his astute parent is playing, and proceeds to
play hob with the Carlton interests.
The lovers meet first when Carlton junior
is operating a taxi for a living and he saves
the girl's life, being rewarded with a job as
her father's chauffeur. A fortunate invest-
ment for old Adams, as it turns out, for
when the youth, under the alias of Murray,
mixes in the timber deal, he proves a valu-
able aid. Marston discovers his identity,
has him tied up in a shack, gathers in the
elder Carlton and proposes to bump both
off with dynamite. This leads up to the big
punch scene, when the hero breaks loose and
hurls himself into a rough-and-tumble scrap
with Marston on the mountain verge. The
desperate combat ends when the heroine ap-
pears and batts Marston on the head with a
club, somewhat of a surprise finish, but a
thoroughly satisfactory one.
William Fairbanks' pleasing personality is
well adapted to the role of young Carlton,
Eva Novak is a charming heroine and Ed-
ward Davis a gruff specimen of the calculat-
ing business man type, as Carlton senior.
The support is adequate.
The photography is attractive, including
many fine forest exteriors and well posed
closeups of the principals.
Put this out as a typical William Fair-
banks picture. It isn't one of his best, but
he is mostly always in evidence through the
five reels and there's action enough to sat-
isfy admirers of the open-air adventure stuff.
Eva Novak is also well known and worth
advertising.
TOO MUCH YOUTH
Gerson Pictures Photoplay. Author, Grover
Jones. Director, Duke Worne. Length
4800 Feet.
CAST AND SYNOPSIS
Jimmy Kenton Richard Holt
Marguerite Crandall Sylvia Breamer
Ned Crandall Harris Gordon
Pat Casey Walter Perry
Mark Kenton Charles K. French
Francetti Joseph Belmont
George Crandall Eric Mayne
Jimmy Kenton, who pursues a joyous round of
life in jazzy circles, is smitten with sudden love for
Marguerite Crandall and determines to reform, after
he has become involved in a brawl and jailed. His
father has him released on condition that he will go
to San Francisco and handle a real estate deal.
Jimmy agrees and further states that he will not
slumber until he has accomplished his task. The
elder Kenton takes the bet and frames up a job with
Marguerite's father to block Jimmy's moves. Jimmy
is switched aside when he goes to rescue Marguerite
in a forest fire, but all ends well, as Crandall signs
the contract.
A NOTHER picture which dwells in part
on the bad effects of jazz on the lives
and fortunes of the younger generation, puts
over some comedy relief and winds up with
a spectacular, though rather forced, melo-
dramatic climax. It isn't bad entertainment
on the whole, although the plot is of very
thin construction and not particularly con-
vincing. Despite the jazzy backgrounds there
is nothing in the feature to offend the moral-
ists and it ought to do well enough in the
neighborhood and smaller houses.
In real life a rake doesn't usually turn
over a new leaf and quit playing the bright-
lights route just because a pretty girl sneers
at his sporty antics in a public resort, but
this is just what Jimmy Kenton, hero of
"Too Much Youth," proceeds to do under the
withering influence of a glance from
Marguerite Crandall. In justice to Jimmy it
must be said that the fact of being thrown
into jail for getting into a scrap with the
girl's escort, was probably a contributing
factor to his sudden desire for reform,
which makes it a bit more plausible.
The fun begins when, in a spirit of bravado,
he tells his father he will stay awake until
he has closed up a real estate deal for the
old man in San Francisco. Mr. Kenton
sends Pat Casey along to watch Jimmy and
see that he fulfills his rash contract, in-
cidentally arranging with Marguerite's father
to double-cross his hopeful son.
Jimmy's valiant fight against Nature to
keep his eyes open provides a number of
laughable scenes, such as when his prodi-
gious yawns make a lot of other folks gape
wildly. The comedy stunts are after all the
film's principal pulling assets. While the
great forest fire into which Jimmy plunges,
regardless of his business obligations, to
rescue Marguerite, is an awe-inspiring spec-
tacle and mighty well photographed, any
wise fan will immediately realize that it was
conceived and executed just to furnish the
big thrill, as it is altogether out of concert
key with the preceding events.
Richard Holt, as Jimmy Kenton, is at his
best in the comedy situations, but not so ef-
fective when he tries to be melodramatic.
Marguerite Candall is played with just the
right touch of dignity and plenty of heart
appeal by pretty Sylvia Breamer. Walter
Perry, as Pat Casey, and Charles K. French,
as the elder Kenton give excellent perform-
ances.
Besides the forest fire scene above referred
to, the camera offers a number of very at-
tractive exteriors, the cabaret interiors are
O. K. and the lighting good at all stages.
The title possesses drawing power and
should be made the most of in your exploi-
tation. Play up the jazzy atmosphere comedy
bits and big forest fire thrill. Feature
Richard Holt and Sylvia Breamer, both well-
known players.
SHE WOLVES
Fox Photoplay. Adapted from Belasco-
Stage Play, "The Man In Evening-
Clothes." Director, Maurice Elvey, Lenath
5,783 Feet.
CAST AND SYNOPSIS
Germaine D'Artois Alma Rubens
Lucien D'Artois Jack Mulhall
Andre Delandal Bertram Grassby
D'Artois Charles Clary
Mme. de Goncourt Helen Dunbar
De Goncourt Joseph Swickard
Celeste Diana Miller
Fox Trot judy King
Henri de Latour Harry Myers
Valet Fred Walton
Through her parents' influence Germaine weds
Lucien D'Artois. She finds him an uncultured per-
son who does not shine in society. Aroused by her
criticisms Lucien visits Paris and proceeds to dress
m the mode and attain polish. Germaine notifies
him that she cannot spend her future with him.
Lucien thereupon plunges into dissipation and be-
comes bankrupt. Delandal, another suitor, leads
Germaine to believe Lucien is false to her. She re-
solves to separate from Lucien, but they meet and
Germaine finds that Delandal has lied and Lucien
developed into an ideal husband. She admits her
love for him and they are reunited.
rFHIS adaptation of a Belasco stage play
-1- misses the box-office target altogether.
Comedy values were snappily played up in
the original, the screen version's humor,
what little there is of it, is forced and la-
borious, director Maurice Elvey having ap-
parently concentrated on developing emotion-
al appeal which the plot is too inconsequential
to carry, and doesn't grip the imagination.
The picture may get by as an ordinary pro-
gram filler. Exhibitors catering to critical
audiences should pass it up.
The title has a sensational ring but is
really without meaning, except in so far as
it refers to a few fair ladies who help the
disillusioned husband, Lucien, to spend his
coin.
Whenever the plot slumps, as it fre-
quently does, attempts are made to bolster
up its interest by sequences of Parisian night
life which are well enough handled but don't
compensate for the story's lack of vital force.
The film never rises above the level of
dull mediocrity. You are led to expect
thrills that never materialize, no discrim-
inating person is likely to waste any super-
fluous sympathy on either fool hubby or can-
tankerous wifiee, and the whole story is
padded to an extent that becomes positively
boresome.
As regards "big punch" scenes, these are
chiefly conspicuous by their absence. The
outstanding episodes are the separation be-
tween the newly-weds, Lucien's despair when
he finds Germaine no longer cares for him,
his plunge into the gay career of a man-
about-town and the final reconciliation of the
pair but it's all pretty much blah, unconvinc-
ing and tiresome.
They served Jack Mulhall a mean trick
when they cast him ar- Lucien. The "role
calls for a chap with a keen sense of comedy
relief and the ability to put over a lot of
humorous by-play, and Mulhall, a pleasing
actor when properly cast, is completely out
of his element.
Alma Rubens is an attractive figure as
Germaine, but the part as outlined is a tough
proposition and gives her little opportunity
to register effectively.
The photography is O. K. The backgrounds
are good, there are some flashy cabaret
shots and the lighting is adequate.
The fact that the picture is adapted from
a Belasco stage production can be utilized
in exploiting "She-Wolves," but it won't do
to praise the story to any great extent, if
you have any respect for your patrons' judg-
ment.
Alma Rubens should be featured, Jack
Mulhall, Bertram Grassby, Harry Myers,
Helen Dunbar and Joseph Swickard are
names with box-office value.
Page 78
BAREE, SON OF KAZAN
Vitagraph Photoplay. Author James Oliver
Curwood. Director, David Smith. Length
6,803 Feet.
CAST AND SYNOPSIS
Nepeeso Anita Stewart
Jim Carvel Donald Keith
Pierre Eustach Joe Ricksen
Baree Do«WeK
Bush McTaggart Jack Curtis
Jim Carvel, while playing with Baree, an intelli-
gent pup, tumbles over a cliff and sustains a frac-
ture of the leg. He is found and rescued by Pierre,
Eustach and the latter's daughter, Nepeese. The
girl and Jim are mutually attracted. Jim is com-
pelled to go north. In his absence Bush McTag-
gart, the Factor, plots to win Nepeese. A fight re-
sults, Baree is wounded and Pierre slain. His daugh-
ter gets away and finds refuge with a kindiy Indian.
Jim comes back in time to extricate Baree from a
trap set by McTaggart. The dog takes the trail
and guides Jim to Nepeese who is again m danger
from the Factor. Baree kills McTaggart. Jim and
Nepeese find happiness together.
APICTURE with general audience appeal
"Baree, Son of Kazan," looks like a good
investment for any exhibitor. It is especially
well adapted to the family trade ; the young
ones will enthuse over the exploits of the
gifted Baree and big thrills of this really
fine open-air adventure story, and adults in
general find it excellent entertainment.
The fault with many films in which a
•trained dog takes a leading part is that the
story is generally built around the canine in-
stead of the latter fitting into the story. It
is not so in the present instance.
Baree is a very important factor in the
narrative, but the plot interest doesn't de-
pend on his movements.
It wouldn't be nearly so good a picture
without him, but he isn't played up so as
to hog all the spectators' attention.
In this respect, as well as in various other
points, director David Smith proves that
he understands the necessity of stressing the
human interest value. The tricks performed
hy Wolf, the four-footed actor who im-
personates Baree, appear so natural that it
seems hardly fair to classify them as tricks,
The dog "lives the part," to use a famil-
iar phrase. And the various characters are
life-like in that they are just what you
would expect to find in a wilderness locale.
The picture is intensely melodramatic and
yet convincing because its varied wild hap-
penings by flood and field are rendered
plausible by the settings.
You felt that most anything could oc-
cur in such sternly savage surroundings,
with primitive passions once cast loose.
The scenic backgrounds of the frozen
North are wonderfully effective in their
grandeur, and it is largely due to colorful
atmosphere that the tale rings true.
The action goes into high speed from the
start, with the rescue of hero Jim Carvel by
Pierre and the latter's daughter and the
thrills come shooting right along, with such
big scenes as the fight in which Pierre is
killed and Baree hurt, Nepeese's leap over a
precipice into the ice-laden river to escape
McTaggart's clutches, the situation where
Jim frees Baree from the trap and the final
great battle in the cabin, where the villain is
disposed of for good by the dog.
The photography is an artistic treat,
abounding in exquisite shots of snow-en-
shrouded mountain and plain, rivers packed
with ice, vast forests and the beauty of the
wilderness when touched by the advent j)f
Spring.
Exploit this as the best of the Curwood
stories of the North yet filmed. Play up
Wolf, the celebrated war-dog, but don't for-
get to stress the story's thrills and romantic
charm. Anita Stewart should be featured, as
she does some of the best work of her
career and has long been an established
THE VERDICT
Goldstone Photoplay. Author, John Natte-
ford. Director, Fred Windemere. Length,
6,150 Feet.
CAST AND SYNOPSIS
Victor Ronsard Lou Tellegen
Jimmy Mason William Collier, Jr.
Carol Kingsley Louise Looraine
Mrs. Victor Ronsard Gertrude Astor
Pierre Ronsard Joseph Swickard
Butler Jaul Weigel
Valet Taylor Holmes
Detective Stanton Heck
Carol Kingsley and Jimmy Mason, both employed
in a fashion emporium, are in love. Victor Ron-
sard, son of the owner, plots to win Carol. He
induces her to dine with him by asserting that
Jimmy is guilty of a cash shortage in his books and
that he will try to extricate him from the difficulty.
Carol goes and Victor is killed by a bullet fired
unseen. Jimmy is proved to have been in the neigh-
borhood, is arrested, convicted of murder and sen-
tenced to death. At the last moment he is reprieved
and a new trial granted. This resu'ts in the butler
making confession that he killed Victor in self-de-
fense. Jimmy and Carol are united.
A GOOD murder mystery melodrama which
■ ought to prove a winning box-office as-
set for any house. This kind of picture
usually pleases movie-goers, when they are
kept guessing as to the real criminal's ident-
ity and this is accomplished neatly in "The
Verdict."
Innumerable screen plots have been based
on the evils of circumstantial evidence, but
few of them manage to pile up suspense and
attain such an exciting climax as transpires
in the present instance.
Director Fred Windemere has been very
successful in developing extremely realistic
atmosphere and accentuating melodra-
matic thrills without "slopping over," so to
speak, in the matter of doleful detail.
His good judgment in these respects is
clearly shown when he refrains from giv-
ing a full-fledged exhibition of death via
electric chair route.
The jail interiors are impressively gloomy
and effective, but you are merely given a
hint that one of the prisoners is being ex-
ecuted, enough to work up fresh pity for
the innocent hero who is waiting for his
turn.
The complications which follow the sud-
den killing of Ronsard are cleverly
wrought out, with the detective led astray
by false clues and the damning weight of
evidence against Jimmy Mason.
A very pathetic and heart-touching scene
is that in which Carol comes to tell her
lover that he is saved temporarily from the
chair, having been granted a new trial.
This occurs right on the edge of the mo-
ment set for his execution and is wonder-
fully effective.
Another telling situation is the butler's
confession of having fired the fatal shot,
in fact this second trial episode is a hummer
of suspense all the way through.
William Collier, Jr., has a difficult role to
handle as Jimmy Mason, but does it full
justice, never overacting and winning cart-
loads of sympathy for that unfortunate
youth.
Louise Lorraine is a very fascinating
heroine, Lou Tellegen scores a hit as the
debonair but villainous Victor Ronsard, and
excellent support is given the principals by
other members of an unusually select cast.
Interiors and exteriors are well filmed and
clear lighting prevails.
You have a cast of very valuable names
to exploit and needn't be afraid to praise the
picture as a murder mystery melodrama of
the finest.
Play up the circumstantial evidence
angle, which always interests the pub-
lic, and stress the thrilling situations and
the hero's escape from the chair.
Exhibitors Trade Review
THE NIGHT CLUB
Paramount Picture. Adapted by Walter
Woods from William de Mille's play,
"After Five." Directors, Frank Urson and
Paul Iribe. Length, 5,732 Feet.
CAST AND SYNOPSIS
Bob White Raymond Griffith
Grace Henderson Vera Reynolds
Diablo Wallace Beery
Carmen Louise Fazenda
Bob White, deserted at the altar, becomes a
woman-hater despite the fact that he is to inherit
a million if he marries Grace Henderson. He seeks
to avoid all women but finally meets Grace by ac-
cident. Their love is immediate and mutual but
neither knows who the other is. When they as-
certain, Grace believes Bob seeks to marry her
merely for the million. He undertakes various ludi-
crous acts to prove his passion, eventually suc-
ceeding and marrying her.
AN hilarious farce, jammed with action
and brimfull of every variety of laugh-
forcing gag, this one will prove popular
with any but the most sophisticated audi-
ences. To the latter the farce may seem
a bif too broad, the plot too slender, the
comedy too slap-stick, and material for a
corking good two-reeler dragged out to
feature length.
The entire production has been handled
as a burlesque. From the first shot depict-
ing Bob deserted at the very altar because
of the advent of a former suitor, to the
final scene depicting what threatns to be a
recurrence of this situation, every occur-
rence has been exaggerated to the nth de-
gree.
For instance, not only one ravishing
bathing beauty emerges from the beach
bath house, but about fourteen water
nymphs follow one another from it to add
to Bob's confusion.
One bit that will make all laugh is that
where Bob has just escaped from the
clutches of a bevy of Circes and seeks the
seclusion of his hotel room. Arriving on
his own floor he has forgotten his room
number and calls loudly for his valet. This
worthy's name is "Gerly," and when Bob
shouts "Oh, Gerly" — every door opens and
a veritable host of girlies respond to his
call.
His various efforts at suicide are most
ludicrous. They include adventures with
a revolver, a rope and a sawmill. But per-
haps the best is the deliberate flouting of
the demon bad man Diable. Bob makes
rough love to Carmen after assuring- him-
self that she will tell her lover. But, of
course, she likes his caveman style and
merely adds to his troubles.
There are also some thrillingly funny
sequences regarding what the title writer
has termed the "wild bull of pampas."
This is an apparently fierce animal that
makes its escape from the bull-ring where
a bull-fight is in progress. All in all, there
is not a moment throughout the film when
the maddest sort of action is not moving
swiftly along. The fact that there is a
sameness to some of it will make little
difference.
Raymond Griffith advances another rung
up the comedy ladder through his per-
formance. He possesses the winsome wist-
fulness that has carried others on the crest
of the comedy wave.
Wallace Beery is excellent as the knife-
throwing, blood-thirsty lover. There was
never a better comedy-villain on the screen.
Louise Fazenda does herself justice in the
role of Carmen, and Vera Reynolds fills in
nicely as Grace.
Your exploitation should feature the
cast, and make the most of a title that has
been given added lure by Mr. Volstead.
Anyone of the highlights of the picture
may be used in originating a street bally.
May 16, 1925
The <Bic[ Little Feature
Page 79
"Tender Feet"
Educational 2 reels
Walter and his sweetheart, Dolly, are out for a
motor ride when they run out of gas. Stopping at
a country cabin in search of assistance they discover
a kidnapped infant. As they are leaving with the
chrd, the band of kidnappers arrive. After a num-
ber of thrilling comedy episodes the chubby hero and
Dolly make their escapes. They give information
leading to the capture of the band thus winning the
reward that has been offered.
Here we have a far-fetched tale which is
made an acceptable comedy through fhe
efforts of Walter Hiers. And wherever the
•chubby laugh-maker is popular, this release
-will prove an addition to the program.
While the gags are not strikingly original,
there is a liberal sprinkling of laughs, and a
sufficiency of excitingly fast action.
In one sequence Walter reaches for a hand-
kerchief, and afrer mopping his fevered brow
opens his eyes to find that he has grasped the
-tail of a cow in his excitement.
Short subjects are worthy of exploitation,
and in this one you should feature the name
of Walter Hiers. If you care to put on a
street bally consisting of a fat man carrying
liis shoes and wearing a banner referring to
"Tender Feet," business will be improved.
"Roaring Waters"
"Universal 2 reels
Jerry, of the Royal Northwest Mounted Constabu-
lary, loves Margot MacPherson, who is abducted by
Roberts, a villainous rumrunner. Roberts kidnaps,
lier in a canoe, and when his paddle breaks they are
in danger of being swept over the "roaring waters"
•of the falls. Jerry, in the nick of time, lassoes the
canoe with his lariat, saves both their lives and
rescues Margot from the clutches of her abductor.
George Larkin is the featured player in
this actionful "Mustang" picture. It is a
:good Western short and should prove an ad-
dition to the program where this type of
entertainment is popular.
The shots of the roaring waters of the
falls, and the eddying stream which sweeps
the canoe and its occupants to an apparently
inevitable death, are more than usually effec-
tive. And the scenery is beautiful.
There is also plenty of excitement in the
canoe roping episode, and the batttle in which
Jerry follows the famous slogan of the
Northwest Mounted and "gets his man." The
villain, incidentally, proves to be the assailant
•of Jerry's superior officer.
Exploit the fast moving Western action
and the unique idea of lassoing the canoe.
"Fares Please"
'Educational 2 reels
Bruno Jenks inherits a Rapid Transit Car Com-
pany consisting of one broken down car which is
promptly wrecked by his villainous competitor.
Bruno builds another car and his business begins to
prosper. At this juncture he collides with an animal
wagon, and a lion jumps into the car, demolishing it.
A skunk enters upon the scene scaring the ferocious
lion into beating a hasty retreat, and causing Bruno
to faint.
This is an average comedy in which Al
St. John and the lion do good work. _ The
story starts off well but fails to sustain in-
terest, ending in the usual slapstick stuff.
However, there are enough good gags to
make it acceptable, and the antics of the lion
and the monkey are indeed ludicrous.
One of the most comical shots is that in
which Al St. John believes he has eluded the
lion and has just given vent to a sigh of
relief when the animal again confronts him.
It is ready to spring at him when a skunk
comes to the rescue, putting the king of beasts
to ignominious flight.
Exploit the name of Al St. John and fea-
SHORT SUBJECTS REVIEWED
IN THIS ISSUE
Columbus Discovers the Whirl
(Sering D. Wilson)
Dragon Alley (Educational)
Fares Please (Educational)
Franz Schubert (Fitzpatrick)
Hair Cartoon (Red Seal)
Ko-Ko Trains 'Em (Red Seal)
Luna-cy (Pathe)
Only a Country Lass
(Educational)
Putting On Airs (Universal)
Queen of Aces (Universal)
Roaring Waters (Universal)
Skinners in Silk (Pathe)
Tender Feet (Educational)
Wild Papa (Pathe)
Wild West Wallop (Universal)
Wonder Book, The
(Sering D. Wilson)
ture the lion. You may make use of some
such catch line as "What is a Lion Af ra d
of?"
* * *
"Wild West Wallop"
Universal
2 reels
Educational
'Dragon Alley*
2 reels
This comedy has a loca'e in Chinatown in which
a number of kids run riot. The scene- is afterwards
changed to the wealthy home of one of the gang
where a dancing lesson is the order of the day.
There is an old saying that comparisons
are odious but they are also inevitable, when
two things closely resemble each other and
"Dragon Alley" has much in common with
the "Our Gang" comedies. The same types
of kids have been secured, only they are not
the same because an imitation is never as
good as the original. The situations are less
original also and the comedy in general lacks
the spontaneity and naivete of the Hal Roach
gang comics. But from this it must not be
thought that this Educational film is not
without its high-lights, and there is a baby
who figures prominently in the proceed ngs
who runs off with most of the honors. The
youngster can scarcely be over two years of
age, and he is the kind of a kid that will
evoke many a prolonged and admiring "Ah \"
from the female portion of the audience. The
story itself is somewhat involved and jumpy,
but it is up to the average comedy standard.
This two-reeler was directed by Jack White.
<3ReKouse^ofr;
^EATUP
Hugo Riesenfeld is playing this week at
the Rialto Theatre, Broadway, FOUR RED
SEAL ANIMATED HAIR CARTOONS,
specially made for Music Week, May 3,
containing Mendelssohn, Wagner, Liszt and
Beethoven.
1600 B'way
N. Y. C.
Edwin Miles Fadman, Pres.
This film concerns a young Easterner who still has
rlusions that the West is a wild and wooly place.
His Western host is informed of this and decides to
stage a Wild West show for his benefit. He proves,
however, that he has the goods by saving the girl
from the clutches of the villain.
There is action aplenty in this two-reel-
Mustang picture in which Edmund Cobb is
the featured player. He arrives at the ranch
all togged out like Tom Mix, where his
father's friend and the latter's daughter have
decided to prove to him that the West has
not yet been tamed. There are riots on the
street and no end of gun play, which the un-
suspecting Weldon takes to be the real thing.
That night at a dance, a black moustached
cowboy dressed up in a bandit's regalia
breaks up the dance by appearing in the door
with a gun in each hand, and taking the
ranch owner's daughter captive. In the tussle
which ensues between Weldon and the pseudo
outlaw, the latter loses his moustache and
the little plot is out. Later the girl is really
taken captive by the foreman, and Weldon
shows his mettle by rescuing her, and all
ends well.
Edmund Cobb plays the hero with fine
gusto and the support is adequate. This is a
good buy where two-reel Westerns are popu-
lar.
"Columbus Discovers the Whirl"
Sering D. Wilson i reel
This is a novelty color film, photographed
by the Kelly process, and something unique.
The exposition of the world's rotundity as
demonstrated by Columbus with an egg, his
trip across the ocean and the final discovery
of the New World are amusingly depicted,
the picture being a cartoon burlesque on this
famous historical episode. The color photog-
raphy is exceedingly well done, the tints be-
ing neither too vivid nor too subdued.
No exhibitor can possibly go wrong in
booking this novelty. It will be a distinct
addition to any program in any type of
theatre. The titles, done by Randolph Bart-
lett, are clever and amusing.
"Queen of Aces"
Universal 2 ree's
Mary loves a wealthy young man whose father
forbids their marriage. She is aware that the pros-
pective father-in-law gambles, and gains his consent
to the marriage by threatening to tell his wife of the
fact.
While this Century Comedy is not up to
the usual run of this product, the good work
of Wanda Wiley renders it acceptable as part
of the average program.
The gagmen have not provided anything
startlingly new or original, and most of the
comedy is ancient. However, there are a
few good laughs sprinkled through. One is
in the scene where Mary attends her pros-
pective father-in-law's party garbed as a man,
and objects to the slow tempo of the enter-
tainment. She is escorted to a high stake
poker game and forced to smoke a cigar to
make good her disguise.
As she wins the big pot of the evening, the
game is raided, and Mary gets into all sorts
of difficulties before she can communicate
with her sweetheart. They then plot together
and threaten to expose the father's gambling
propensities to his wife unless the paternal
blessing is received. He capitulates and there
is a happy ending.
Page 80
Exhibitors Trade Review
"Putting On Airs"
'Wild Papa"
Universal
2 ree's Pathe
Edna Marian is the featured player in this
new Universal comedy which is lively enough
and speedy enough to satisfy any audience.
Edna's sweetheart takes her for a ride in his
roadster and on the way back she points out
a mansion as her home. The boy insists on
calling on her at the house, and she is forced
to carry out the bluff, meeting him on the
piazza. He insists on going inside, and once
within, they decide to stage a party to which
all of their friends are invited. Edna's
friends are pretty rough and in the midst of
all the excitement the owners breeze in.
They turn out to be the boy's parents and
after the explanations are over all ends well.
It is a good comedy and Edna Marian does
some good work. It should prove satisfac-
tory in any theatre.
'Ko-Ko Trains 'Em'
Red Seal
1 reel
Ko-Ko again escapes from the inkwell and insists
to his boss that he is an animal trainer. The ar.ist
draws a trick dog and gives Ko-Ko a chance to show
his ability. Ko-Ko does so in ludicrous fashion, and
also introduces a troop of trained fleas which assist
him when his equine actor threatens to quit the act.
This is another of the popular and enter-
taining Max Fleischer "Out-of-the-Inkwell"
Cartoons. It will prove a laugh maker in
any audience, hav'ng appeal to both juvenile
and grown-up trade.
The antics of the funny clown and the
manner of his introduction from the inkwell
are well done, and a tribute to the genius of
the artist. "Ko-Ko" has become a recognized
star equalling in popularity the real celebrities
of the screen.
The troupe of trained fleas hop through
a few sequences in approved manner, and the
close-ups of one of their number getting in
his fine work on the back of the unsuspecting
and harassed pup will surely bring snickers
from any audience.
When you show an "Out-of-the-Inkwell"
cartoon, exploit it with lobby display, window
cards, and perhaps a clown ballyhoo. "Ko-Ko"
deserves this, and will prove an asset to
your box-office.
"Only a Country Lass"
Educational 1 reel
This is the last of a series of three colorful
Fables in Rhyme. This is the story of two
bees who are in love with each other, until
a third person comes into their lives, in the
form of a woman of the world. She lures
the pretty little bee away from her lover and
takes her to "Gay Paree." Four months later
the bee returns home to find her lover mar-
ried to another.
She then goes to her uncle, but alas ! he
turns her out into the cold to die. The moral
is: "Though Paris lights seem fair and gay,
They all look good when far away."
The coloring in this picture is very good
and it should be an appropriate filler for any
program.
2 reels
Pathe
'Luna-Cy"
1 reel
This is one of the series of "third dimen-
sion" single reel subjects released under the
title of "Stereoscopiks."
In this picture, through the aid of the di-
mension of depth, you are taken for a ride
on the scenic railway and get all the thrills
of speeding down the rails. However, these
are not the only diversions offered. You are
taken on the chute-the-chutes, the whip and
many other rides.
The action portrayed upon the screen
seems as though the scene were actually tak-
ing place over the footlights. This effect
produces such a thrill upon the audience that
it brings out sure-fire laughs. For any ex-
hibitor who has not booked this series we
susreest that he start right now.
Tewksbury Spat is tricked by a woman while at-
tempting to prove to his brother-in-law that she
wou.d even fall for him. Spat's wife unexpectedly
arrives and drives the other woman away. Tewks-
bury is sued for breach of promise and is on the
verge of losing his case when his lawyer frees him
by a clever ruse.
It is full of action and laughs aplenty.
The exaggerated wiles of the vampire are
mirth making.
This is another one of the well known
Spat comedies featuring Mr. and Mrs. Spat
and their brother-in-law. Their antics are as
usual provocative of much hilarity.
In one scene the lie detector is used on
Tewksbury and it seems as though he will
lose his case when his lawyer empties a box
of bees into Spat's pocket causing him to
roll on the floor. The courtroom becomes
filled with bees and the jurors are fleeing for
their lives. The judge becomes enraged and
frees Tewksbury.
In exploiting this picture mention the
Spat Family.
Mary Korman, the Pathe Kid who has be-
come famous thru her "Our Gang" work,
hits it again in Pathe's, "Shootin' Injuns."
Franz Schubert
James A. Fitzpitrick
1 reel
The great Viennese music-writer, Franz Schubert,
enters a cabaret with his boon companion who is
the most popular singer of the day. One of the
dancing girls whose name is Sylvia, is beloved by
Schubert and is the inspiration for his song "Who
Is Sylvia." The singer renders this selection, and
while he is doing so, Schubert writes another with
Sylvia as its theme. He wishes her to be the first
to hear it and asks his friend to sing it to her in
her home. When Schubert enters the room he finds
his sweetheart in his friend's arms and leaves broken-
hearted.
This is another of the Famous Music Mast-
ers Series. It has been beautifully done, and
with the aid of a voice to render the numbers
off stage that are depicted on the screen it
will appeal to high class audiences who ap-
preciate great music.'
Schubert is depicted as the humble and
homely genius which he was, while the sing-
er friend, whose name is long since lost,
is the personification of manly grace and
beauty.
There is particular pathos in the final shot
of Franz standing broken-hearted before
the window of his sweetheart, while within
the triumphant lover woos here by singing
the song which Schubert has dedicated to
her.
Exploit this one by stressing the name and
history of Franz Schubert, and tie-up with
all organizations interested in classical music.
The Wonder Book
1 reel
Sering D. Wilson
This film in Kelly Color depicts the beauty
of nature as instanced in butterflies, flowers
and the iridescent glass jars, vases, etc.,
which were manufactured some two thousand
years ago.
The pictures of the glassware were taken
at the Metropolitan Museum of Art, New
York, while the butterflies are from the col-
lection shown at the Museum of Natural
History, also in that city The flowers are
natural, and many beautiful and colorful
varieties are shown.
The film should be exploited as showing
a few of the pages from nature's wonder
took reproduced in natural colors.
'Skinners in Silk"
Pathe
2 reels
Two stockbrokers buy two shares of stock which
they think worthless. A financier is willing to pay
any price for them. His wife complains that a
certain man is flirting with her. He chases the man
and finds out that he is the one who has the two
shares. He finally catches him and all ends well.
Thelma Parr, Mack Sennett's latest find,
is featured in this comedy, which is filled
with action and humor.
In one of the comical sequences one of
the brokers is hanging on a clothes line
when it is cut on one end and he falls and
swings into a meeting of colored people who
think he is a spirit and flee, leaving him
in charge of their hats.
In exploiting this picture stress the fact
that Mack Sennett's latest find is appearing
in this comedy.
* * *
"Hair Cartoon"
Red Seal
1 reel
Marcus, the famous cartoonist of the New
York Times, has chosen as his subject the
well known characters of the comic sheets,
Buster Brown, Happy Hooligan, Mike and
Ike, and Mutt and Jeff. The transition of
Buster Brown to Happy rfooligan is par-
ticularly clever.
This novelty is of a nature that should
find favor where this sort of entertainment
is popular.
* * *
New Comedies for F.B.O.
Jimmy Aubrey, who is fast coming to the
fore as one of the most popular comedians
on the screen, has this week completed "Home
Scouts," a two-reel comedy replete with gags
and laughs. This comedy will be released on
June 15.
"The Sleuth," a two-reel comedy starring
Stan Laurel, was completed today at the
Hollywood Studios of the Standard Cinema
Corporation.
Film Booking Offices is distributing the
series of Stan Laurel Comedies, and "The
Sleuth," which is the tenth of the series, will
be released on June 30.
- * * *
Pathe Review No. 20
In this review three interesting subjects
are featured. The first is Black Art, pre-
senting lifelike silhouettes. This is done by
the Marquis Mohi. The second is an instal-
ment of the "Secrets of Nature," showing
the different transformations in the life of a
Mayfly. Savannah is the topic of the Pathe-
color. The scenes of Savannah are very pic-
turesque and realistic.
May 16, 1925
Page 81
The method of cutting a silhouette is
most interesting and the life of a mayfly
should prove to be of great value to any
interested, as these are the first pictures
ever taken showing the different stages in
the life of this little insect. The color shots
are very artistic. The old Spanish architec-
ture is shown in many places.
Mack Sennett Adds to Staff
Mack Sennett does not let a week go by
without discovering some new talent for his
Pathecomedies. This time Ernie Woods,. an-
other recruit from the stage, will be given
the coveted opportunity of showing what he
can do in the leading role of a new comedy.
Woods has had no previous screen experience,
but he is a well known light comedian on
the stage and recently scored a su"cess in
the musical comedy, "The Clinging Vine."
Art Rosen will direct Ernie Woods' initial
comedy, and Billy Bevan, Madeline Hurlock,
Sunshine Hart, Pat Harmon and Barney
Helium will have the principal r©les.
Mr. Sennett's other recruit is Percy Heath,
who has deserted the field of dramatic writ-
ing to join the Sennett scenario staff, where
he will devote his time to thinking up new
gags for forthcoming comedies.
Schrock Elected Mayor
of "U" City
Universal City, Cal., the film municipality
near Los Angeles, which houses the great
studio plant of the Universal Pictures Cor-
poration, has just gone through the throes
of an election. "Dad" Schrock, the father of
Raymond L. Schrock, general manager of
the plant, was elected mayor and established
as the official hand-shaker of the film city.
"Dad" Schrock is an official in the "U" City
business office.
The election was spirited and was marked
with much of the usual election fervor and
activities that are present in any American
municipal election. Jack Hoxie, Joe Bonomo,
Laura La Plante and Charles Murphy also
were candidates.
News
Reels
in Brief
Kinograms
No. 5078
Smash Marks in
Big Athletic
Carnival — ■ Phil-
adelphl a —
American and
English stars
shine in Penn
meet — the inter-
national two
mile run. 1.
Phelps of Iowa
State wins. 2.
Princeton wins
quarter mile col-
lege relay. 3.
Decathlon pole-
vault. 4. Slow-
ing up the hur-
dlers. 5. Perritt
of Oxford wins
heat in interna-
tional 220 yard
dash. 6. Hop,
step and jump.
7. Feature of the
meet is victory
of Lord Burgh-
ley of Cam-
bridge Univer-
sity in 400 meter
hurdles.
Tests Air Rafts
for Flight to
North Pole —
Anacostia, D. C.
— Lieut. Com.
B y r d demon-
s t r a t e s how
seven pound
safety device
works. 1. Get-
ting ready to
take to the wa-
ter. 2. Paddle
your own canoe.
Marconi En-
gaged? — Bos-
kenna, Eng. —
Wizard of wire-
less poses with Elizabeth Paynter, said to
be his betrothed.
Queen Shenandoah Rules Fair Realm —
Winchester, Va. — Historic Valley of the
Shenandoah is beautiful with apple blos-
soms. 1. Queen of the Apple Blossom Fes-
tival.
SPECIAL COMEDIES
If your patrons like frank,
fast-moving slapstick, they
ought to go into hysterics of
joy over this one.
-M. P. WORLD
presents
Semon
in
"The Dome Doctor"
The Dome Doctor could grow hair on a
head of cabbage. And he can produce
laughs from the coldest audience.
"THE SPICE OF THE PROGRAM"
Walter Hiers is funnier than ever in this latest of the Educational Comedy re-
leases, "Tender Feet." He has some corking comedy opportunities in this film.
World's Swim Stars Open Biggest Pool —
San Francisco — Arne Borg of Sweden wins
brilliant race for national 220 yd. free style
title. 1. Olympics beat Illinois in water
polo.
Comedians in a Cage, All Monkeys But
One — St. Louis — Bobby Vernon on a visit to
monkey house seems to be accepted as one
of the family.
A Kinograms Exclusive — 1. Saturday
night for little Roscoe. 2. Roscoe is 40
years old, but still doesn't want to be
washed back of his ears.
United Hunts Meet Thrills Race Fans—
Belmont Park, N. Y. — Season opens at fam-
ous track with the Initial Handicap as the
feature. 1. A start. 2.The steeplechase pro-
vides the real thrills.
International News No. 37
Berlin, Germany — Hindenburg elected
President of Germany! Former commander
of Kaiser's armies wins by million votes.
1. The Field Marshal is the idol of German
women — their votes assured him of victory.
2. Does Hinderburg's election mean an at-
tempt to restore the Germany monarchy?
All Europe awaits the answer as the old
Royalist element rejoices in his triumph.
Paris, France — -1. In France another po-
litical crisis finds M. Caillaux, once exiled
war premier, back in power as Minister of
Finance. 2. The chief of the new cabinet
(left to right) — Premier Painleve, Foreign
Minister Briand and Caillaux.
Fort Riley, Kansas — Big fort blaze con-
quered as soldiers turn firemen. Cavalry-
men, applying army methods, save prized
mounts and soon subdue menacing flames.
An International Exclusive. 1. Officers and
men show their mettle as "smoke-eaters"
and working in relays prevent the flames
from spreading.
Chicago, 111. — (Omit Chicago) Spectacu-
lar night fire destroys huge grain elevators
with loss of over $3,000,000.
Seattle, Wash. — (Omit New York City)
Terrier and bear cub queerest of Buddies.
Only friendship of its kind on record — and
they're real pals. 1. Like most buddies they
like "to battle. 2. He'd desert his pal for
honey, any time. 3. Another strange pair
of playmates.
Belmont Park, L. I. — (Omit Los Angeles
and San Francisco) Steeplechase season off
to an exciting start. Perilous tumbles add
thrills to first United Hunts meet.
Page 82
Exhibitors Trade Review
Arrow releases two new ones
that are finding favor
May 16, 1925
Page 83
Production Chart with Review Dates
Here Will Be Found the Essential Details of Productions That Have Been
Reviewed in the Columns of This Journal in Preceding Months,
Including Name of Distributor and Length of Film.
JULY
Title Star
Yankee Speed K. McDunald ...
Ihc rieinuu J. B. Warner ...
Listen Lester Moran-Fazenda ..
The Masked Dancer ....Chadwick
Daughters ot Pleasure Prevost
Cms Men rorget Patsy R. Miller .
Tiger Thompson H. Carey
Her Own Free Will Helene Chadwick
Cuuc ui the Wilderness. . Bowers-CalhouD .
Girl in the Limousine ..Larry Semon ....
The Arab Navarro-Terry
Revelation V. Dana
Romance Ranch Gilbert
In Fast Company R. Talmadge . . .
Behind the Curtain All Star
Young Ideas Laura La Plante .
The New Schoolteacher ..Mickey Bennett
Fatal Plunge Chas. Hutchinson
Rough Ridin' Buddy Roosevelt.
A Woman Who Sinned ..Mae Busch
Neelected Women Seena Owen ....
Huntin' Trouble Leo Maloney
Distributor LengthRelease Review
Sunset 4/OOjuij i Aug.ib
Sunset 4«00july 15
Principal . . . . 6<:42J uly 6 May 10
Pnnw.pdi 4/^oJuly 13 June 14
Principal . . . .doa^J uly 20 June 1-1
Principal S166Sept.l7 Dec.20
rrou. u.st tut. July 12 July 16
Prod. Dist. .59m>ju.j Aj Oai. ■*
Prod. Dist 6480July 6 July 12
First National ...juo 20 July 5
Metro S710july21 July 26
Metro 8752July28 July 5
Fox 4741 July 1
fniart July 15 June 17
Universal . . .4075June 21 July 5
Universal ...4795July 7 July 26
C. U. Burr. . .5tfouJuly 1
:s Bros.-Art. . .July 15
Weis-Art. . . .4600July 15 Apr. 5
F. B. 0 4800July 7
F. B. 0 4900|uly 28 Aug. 16
, Ambassador .5000July 15
AUGUST
Distributor Lengtl Release Review
Paramount. .. .6998Aug. 4 Aug. s
. .7000\ug.l
. .6799 Aug. 11
, .9100 Vus.18
May 31
July 5
Aug.23
.6051Aug.25 July 5
Aug. 11
Aue.3"
Title Star
Manhandled Swanson
Wanderer of the Wastelanojack Holt Paramount.
Changing Husbands ....L. Joy Paramount.
Mensieur Beaucaire Valentino Paramount.
Unguarded Women Daniels- Dix Paramount.
The Enemy Sex Compson Paramount. .. .7861 Aug.25 July 5
Lily of the Dust Negri Paramount Aug.25 Sept. 6
Bread All Star Metro 672bAug. 4 Aug. 2
Tess of the D'urbervilles.B. Sweet Metro 7500Aug.ll Aug. 9
Broken Barriers All Star Metro 5717Aug.l8 Aug. 16
Little Robinson Crusoe ..J. Coogan Metro 6126Ai.».25 4we.3r
Unmarried Wive* M. Harris Lumas Aug. 1 Dec. 27
America All Star United Artists ... Aug. 15
Behold This Woman I. Rich Vitagraph ...6425 Aug. 3
The Speed Spook J. Hines East Coast. . .67(l"Aug.30
Youth For Sale May Allison Burr Pict 6100Aug. 1 Nov. 15
The Fire Patrol All Star Chadwick 6W«'Aug.l5 May 3i
Truth About Women Hampton-Sherman. Banner 5692 \ug.l5
Legend of Hollywood ...Marmont Prod. Dist. . .5414 \ug. 3 Aae.23
The Wise Virgin Patsy Ruth Miller Prod. Dist. . .5995Vug. 10 Dec. 13
The Siren of Seville Priscilla Dean ...Prod. Dist 672- Aug. 17 Sept. 6
In High Gear K. McDonald ....Sunset Aug.15
Horse Shoe luck J. B. Warner Aug.15
Against All Odds Buck Jones Fox 480° Aug.30 Aug.30
That French Lady S. Mason Fox 547( Aug.30 Aug.30
The Heart Buster T. Mix Fox 450f Aug.30 Aug. 2
The Desert Outlaw Buck Jones l-ox Aug. 24 Sept.20
Lash of the Whip Ashton Dearbolt ..Arrow 4500 \ug. 1
Two Fisted Justice Dick Hatton > Aug.30
Circus Lure Matty Mattison ...Sanford 4600 \ug. 1
Three Women Marie Prevost ....Warner Bros Aiig.18 Oct. *
The Back Trail Jack Hoxie Universal ».ug. 8 June 28
The Signal Tower Virginia Valli . . . .I'ti'versal Aug. 3 May 31
The Sawdust Trail Hoot Gibson Universal . . .5400Aug.l0 July 21-
Fighting Fury Hoxie --ersal .... Anp.24 Ahk"11
Wine All Star Universal . . .6220Aug. 31 Sept.13
Lure of the Yukon Eva Novak i ce-Rradford \ug. 1 Aug. 23
Stranger of the North ..Richard Travers . . ' pe-Rrad'nrd Aug. 1 Aug. 23
Who's Cheating Montague Love ..Lee-Bradford 4700 \ug. 1 Aug. 2
Lights of London Nigel Barrie ..
Love, Life and Laughter. . Betty Balfour ..
Heart of Alaska Maurice Costello
For Woman's Favor ....Owen-Dexter
Never Sav Die D. McLean Assoc. Exhib. ... Aug. 31 Aug. 16
The Battling Fool Fairbanks-Novak .C B. C 497PA,..- I
Foolish Virgin E. Hammerstein ..Columbia .5900 Aug.15 Jan. 17
Radio Flyer Chas. Hutchison ..Weiss Bros.-Art. .Ai-ie. IS
Rattling Buddy Buddy Roosevelt .Weiss Bros.-Art. .Aug. 15 Sept.20
Fools in the Dark Moore & Miller . . F. B. O Aug. 24 July 26
Messalina Countess Liguoro F. B. O Aug. 24 Sept.13
American Manners Richard Talmadge. F. B. O Aug. 4 Sept.13
Payable on Demand ....I.eo Maloney ....Ambassador .5000Aug. 15 Sept.13
Crashin' Through Jack Perrin Ambassador .5nor>Aug 15
Welcome Stranger F. Vidor Prod. Dist. ..6618Aug.24
SEPTEMBER
Title Star Distributor LengthRelease Review
Another Man's Wife . . . . Kirkwood Prod. Dist.. .501 P Sept. 7
Roaring Rail* Carey Prod. Dist 5753Sept.2I Oct. 25
Ramshackle House B. Compson Prod. Dist. ... 6257 Sept. 1 Jan. 31
Barbara Frietchie F. Vidor Prod. Dist. . . .717°Oct. 26 Oct. 6
Chalk Marks Marguerite Snow. Prod. Dist S»pt.14
The House of Youth ....Jacqueline Logan.. Prod. Dist Oct. 10 Not. 1
Sinners in Silk AM Star Metro 575r>Sept. 1 Sept.27
The Red Lily Navarro Metro 6975S-rtt. « Aue.lR
Yolanda M. Dtvies Metro 1012sSept.15 Mar. 1
Wine of Youth AM Star Metro fiSOnSepf.22 Inlv 2«
One Night in Rome Laurette Taylor ..Metro 5883Sept.29 Nov.15
.lee-Bradford ... Aug. 1
. I ee-RradPnrd Aug. 1
.Lee-Bradford 4500Aug. 1
.lee-Bradford . ...Aug. 1
.676!- Sept. 15 Scpt.27
. .6757:>ept.22 Oct. 4
. .974bSept.22 Oct. 4
.616 Sept, 22 Sept.20
Title Sfar Distributor LengthRelease Review
His Hour All Star Metro o. Sept.29 Oct I I
Sideshow of Life Torrence Paramount ..75llSept. 1 Aug. 23
lhe Covered Wagon ....Lois Wison Paramount Sept. 8
Man Who Fights Alone.. Lois Wison Paramount. .. .599 1 Sept. 15 Aug. 16
Sinners in Heaven Liames-Uix .... Paramount.
The Alaskan Taylor-Meighan Paramount.
feet ol Clay LaKocquc-Cortez-hParamount.
The Female B. Compson Paramount
Dorothy Vernon M. Picktord United Artists you. Sept. io in»> 1/
Smoking Trails Bill Patton Madoc Sept. 15
Captain Blood Kerrigan Vitagraph ..100*0 Sept, 21
Meddling Women L. Barr>more ....Chadwick ....70011 Oct. H
Man without a Heart . . . .Novak-Harlan ...-Banner Sept. 17
Empty Hearts Clara Bow Banner Sept. 15 Sept. 6
Captain January Baby Peggy Principal . . . . 6 If-. Sept. 15 July 19
Dynamite Dan K. McDonald ....Sunset Sept. 15
Last of the Duanes T. Mix Fox 6942 Sept. 6
The Breath of Scandal. .Tellegen Schulberg 694tSept. 1 Sept.13
The Man Who Came BackGeo. O'Brien ....Fox 82b.iScpi.28 Sepi. o
Honor Among Men Edmund Lowe ...Fox 4660Sept.28 Oct. 18
The Cyclone Rider Spec Fnx .67(»Sept.l4 Sept.13
" Oct. 11
Jan.17
Oul.ll
Oct. 11
Oct.25
Dante's Inferno Spec Fox 5454Sept. 7
last Man on Earth ....Spec Fox t>h Sept.28
Oh You Tony Mix Fox 6332Sept.21
Painted Lady D. Mackaill Fox bdS»Sept.28
The Cowboy Prince A. Dearbolt mi Sept. 1
Notch No. 1 B. Wilson-M. Daw Fox 4800Sept.l3
Sell 'em Cowboy D. Hatton Fox 4800Sept.27
The Ragged Robin Matty Mattison . . Sanfard 450i Sept. 15
Reckless Ridin' Bill ....Dick Carter Samord Sept. 1
Billy's Week-End Bill Franey Sanfard 4500Sept.lO
Find Your Man Rin Tin Tin r .... Sept. 1
Lover of Camille Monte Blue Warner 718?Sept.l5 Nov. 22
This Woman L. Rich Warner Sept.29 Nov. 1
Big Timber Wm. Desmond ...Universal ...4800Sept. 7 Aug. 2
The Turmoil All Star Universal Sept.14 June 21
The Family Secret Baby Peggy Universal Sept.28 June 28
Wolves of the North ....Wm. Duncan ....Universal . .Serin Sept.29 Aug.30
Passion's Pathway Estelle Taylor ...Lee-Bradford ... Sept. 1
Why Worry Harold Lloyd . . . Pathe 600- Sept.16 June 21
The Call of the Wild ..Spec. Cast Pathe 8<D0t Sept.23
Race for Life Novak-Fairbanks .C. B. C 495 Sept. 1
Price She Paid Alma Reubens ...C. B. C 5"= Sept. 15
Fangs of the Wolf All-Star Weiss Bros. 4500
Biff Bang Buddy B. Roosevelt Weiss Bros. 4700
Vanity's Price Anna Q Nilsson . F. B. 0 612"Sept.28
Life's Greatest Game ....Johnnie Walker
Stepping Lively R. Talmadge ..
Never Say Die Douglas MacLcan.
Sept.20
Oct. 11
,F. B. 0 701fSept. 7 Sept.20
. F. B. O Sept.28 Nov.29
.Assoc. Dis. ..6891 Sept. Aug. 16
The Fire Patrol Bellamy Chadwick Sept.15
OCTOBER
Title Star Distributor LengthReleate Review
Lily of the Valley Chrissie White Cranfield & C. .6289 Oct.24 June 28
Trouping with Ellen Helene Chadwick. Prod. Dis 6452 Oct. 5 Dec. 6
Virtue's Revolt Edith Thornton .
Daring Chance* J. Hoxie
Story Without a Name . . Moreno- Ayres ..
Circe the Enchantress ...M. Murray
City That Never Sleeps .Cortez
Tarnish May McAvoy ...
Hearts of Oak H. Bosworth ...
Turned Up Chas. Hutchinson.
Life's Greatest Game . . .Johnnie Walker .
Fast & Fearless Buffalo Bill, Jr.
The Fast Worker Denny-LaPIante ,
Cornered Prevost
Measure of a Man Wm. Desmond .
. Wm. Steiner
5175
Oct. 18
.Universal ...
.4543
Oct. 18
.Paramount
.5912
Oct. 18
68820ct.
6
Oct. 18
.Paramount
.6097
Oct. 18
.First Natl. . .
.6831
Oct. 18
63370ct.
5
Oct. 11
.Steiner Prod.
4990
Oct. 11
. F. B. 0
Oct.
5
Oct. 11
.Vitagraph
.7950 Nov.
1
Oct. 4
Artclass . . . .
4600
Oct. 4
. Universal . . .
.6896
Oct. 4
.Warner Bros.
6400 Dec.
1
Oct. 4
. Universal . . .
.4979
Oct. 4
. Chadwick . . .
.7460
Nov. 1
. Universal . . .
.5727Dec.
1
Nov. 1
.First Natl. .
.75750ct.
5
Nov. 1
.Paramount
.68640ct.20
Nov. 1
S600Oct.20
Nov. 1
.First Natl. .
.7507Oct.l
9
Nov. 1
. Chadwick . . .
.5551 Oct. 15
Oct.25
59490ct.l2
Oct.25
.Universal ...
.461 1
Oct.25
. Universal . . .
.6320
Oct.25
.Prod. Dist.
.R700
Oct.25
.Paramount. . .
.6750Oct.
6
Oct.25
Ridin' Kid from PowderRiver J. Hoxie
The Silent Watcher G. Hunter
Dangerous Money Rebe Daniels ...
The Bandolero All-Star
Madonna of the Streets . .Nazimova-Sills ..
The Painted Flapper . . . . Kirkwood-Garon
Winner Take All Buck Jones
Western Wallop J. Hoxie
Rose of Paris M. Philbin
Welcome Stranger All-Star
Her Love Story Swanson
Walloping Wallace Buddy Roosevelt .Artclass Oct. 15
Millionaire Cowboy Lefty Flynn F. B. 0 4700Oct. 5 Nov. 29
Broken Laws Mrs. Wallace ReedF. B. O Oct.19
nangerous Flirt Evelyn Brent . . . . F. B. 0 4800Oct.19
Thundering Hoofs Fred Thomson . . . F. B. 0 4700Oct.26
Pearl* of Paris Pearl White F. B. 0 4850Oct.26
The Border Legion Moreno-Chadwick. Paramount. .. .70580ct. 27 Nov. 15
The Warrens of Virginia. .M. Mansfield Fnx 653f-Oct 12 Nov.15
Midnight Express Fairbanks-Novak. . Shipman Prod . 4570Oct. 1 Nov.29
Let Him Buck Carter Sanford Prod Oct.
The Captivatin' Cannibal. . .Franey Sanford Prod Oct.
Stepping Lively R. Talmadge F. B. 0 48000ct.
Great Diamond Mystery. .. S. Mason Fox
The Hunted Woman Special Fox Oct.
Midnight Secret* G. Larkin Rayart 45003ct.
Hit and Run Gibson Universal Oct.
Ridin' Mad Yakima Canutt Arrow 5778Dct.
Jan. 10
Dec. 13
1
1
1 Oct. 25
. .Nov. 22
5
1
5 Aug. 30
11 Nov. 22
Page 84
Exhibitors Trade Review
Production Chart with Review Dates
Title •n'JS Distributor LengthRelease Review
Christine of Hungry Heart. F. Vidor hirst isatl Oct. 12 Nov. 22
Helen's Babies Baby Peggy Principal 6200Oct. 12
Empty Hands Holt-Shearer P-rantount ..7n Oct.13 Sept. 6
The Diamond Bandit Ashton-Dearholt. . . Arrow 47000ct. 15
The Navigator Beaton Metro 5700Oct. 15 Sept. 13
The Narrow Street Devore Associated ..5900Oct. 19 Oct. 18
The Price of a Party H.Hampton Pathe S2570ct.l5 Jan.23
Desert Hawk Wilson Warner Bros. 5315 0ct.26 No. 1
Battling Orioles Tryon Arrow 4900 0ct.25
Married Flirt P. Frederick Metro 6765<Oct. 27 Oct. 25
Mine with the Iron Door.Mackaill Principal 61800ct. 15 Dec. 6
Billy the Kid F. Farnum Independent . .459SOct. 15
Calibre .45 R. Griffith Independent .47000ct 1
The Street of Tears Santchi Rayart 47UUOct. 15
A Perfect Alibi L. Mahoney Ambassador ..5O00Oct. 15
Branded a Tbief Neal Hart .Ambassador ..SOOOOct. 15
Daughters of the Night.. Spec. Cast Fox 5500 Dec. 27
The Painted Flapper . . . .Kirkwood-B'rymoreChadwick 6100 )ct. 15 Oct. 15
Battling Orioles Glenn Tryon Assoc. Exhib. 5257 )ct, Sept. 13
Dynamite Smith Charles Ray ....Assoc. Exhib. 7200 >ct. 30 Oct. 18
The Price of a Psrty Mary Astor Assoc. Exhib. 6400 )ct. 30 Oct. 18
The Beautiful Sinner William FairbanksC. B. C 4744 Oct. 15
NOVEMBER
Title Star Distributor LengthRelease Review
Strangling Threads Alma Taylor Cranfleld & C..5410Nov.20 Sept. 20
The Tenth Woman Star Cast Warner Bros. .6544Nov. 10 Nov. 22
The Beauty Prize Star Cast Metro 6756 Nov. 8 Nov. 22
Romance and Rustlers Hatton Arrow 4947Nov. 30 Nov. 22
Reckless Romance All Star Prod. Die. ..5530Nov. 9 Nov. 22
The Girl on the Stairs... P. Ruth Miller Prod. Dis. . .6214 Nov. IS
The Chorus Lady Margt. Livingston. . Prod Dis Nov. 23
The Snob Shearer-Silbert ..u 4oUNuv 6 Nov. b
Manhattan Logan-Dix Paramount . . .6415Nov. 10 Nov. k
The Only Woman N. Talmadge . ... Hrst National 6770Nov. 3 Nov. f-
Border Justice Bill Cody Independent . .5432Nov. 10 Nov. 8
Flattery De la Motte Chadwick ..6 reels Nov t
Youth for Sale May Allison C. C. Burr. . ,6100Dec.10 Nov. 8
The Sunset Trail Wm Desmond Universal . . . .4920Nov.30 Nov. 15
The Rip Snorter Dick Hatton Xrrow 499!-Dec. 1 Nov.15
The Tornado House Peters Universal 6375Dec.l5 Nov.15
Worldly Goods . .• Agnes Ayres Paramount ..6800 Nov >
Dark Swan Prevost Warner 6701 Nov.20
The Sainted Devil Valentino Paramount . .8633Nov. 17 Dec. 6
Wage» >f Virtue Swanson "aramount . .7093Nov. 10 Dec. 6
He Who Gets Slapped Chaney Metro 6600Nov. 17 Nov. 22
Janice Meredith Davies Cosmopolitan 12000 Nov. 1 Aug, 23
The Silent Accuser E. Boardman Metro 5883Nov. 21 Nov. 22
Along Came Ruth V.Dana vterro 516lNov. 10 Jan. 3
Barriers Burned Away. ..Spec. Cut Assoc. Exhib Nov. 13 Jan. 3
The Brass Bowl Lowe Fox 6778Sov. 15 Nov. 29
Age of Innocence B. Bayne Warner Bros Nov. 10
4795Nov. 2 Dec. 13
Nov. 9
Nov. 23
67 1 Nov. 30 Nov. 29
Nov. 1
1
Trigger Fingers Bob Custer F. R. O..
Sold for Cash Madge Bellamy . .F. B. O. ..
Hail the Hero R. Talmadge . ...F B. O. ..
Greater Than Marriage. . .Daw Vitagraph .,
The Beloved Brute de Is Motte ....Vitagraph ..
Outwitted Desmond-Holmes...lndependent
Just Mary Harlan Rayart 4800N<
The Pell Street Mystery. .G. Larkin Rayart 4870Nov. 1
Trail Dust D. Dunbar Rayart Nov. 1
Midnight Secrets G. Larkin Rayart 4700Nov. 1
The Speed Spook J. Hines East Coast. . .67nnNov. 1 Aug.30
Law or Loyalty 1 awson-Harris ...Elfert 5500Nov. I
Left Hand Brand Neal Hart Ambassador .5000Nov. 30
Shootin' Square Jack Perrin Ambassador .500PNov. 15
Idle Tongues Marmont-Kenyon. .First National. 7000 Nov. 9 Jan. 17
My Husband's Wives S. Mason Fox -. . . .600PNov. 16 Nov. 22
Gerald Cranston's Lady. . Kirkwood-Rubens... Fox 6674Nor. 29 — Dec. 6
Rip Roarin' Roberts Buddy Roosevelt. .Artclass 4800Nov. 15
Meddling Women Lionel Barrymore. Chadwick 6800*' ov. 15
Sundown Bosworth-I.ove ...First Nation . 6700Hov. 23 Nov. 29
East of Broadway Dwen Moore Assoc. Evhib. 5785Nov. Nov. 22
Is Love Everything .....Mma Rubens Assoc. Exhib Nov. 30 Nov.15
Hot Water Harold Lloyd ....Assoc. Exhib. 489PNov. 30 Nov. 8
The Midnight Express . . E. Hammerstein C. B. C 5967Nov. 1 Nov.15
Women First William Fairbanks C. B. C 4875Nov. 1
DECEMBER
Title Star Distributor LengthRelease
A Soul's Awakening Flora t.e Breton. .. .Cranfleld & C..5597Dec. 28
My Husband's Wives Star Cast Fox Dec. 1
The Garden of Weeds .... Betty Compson . . . Fam. Players 6230Dec. 8
Tongues of Flame Meighan-Love ...Fam. Players 6763 Dec. 15
Flaming Forties Harry Carey Prod. Dis 5770Dec. 7
The Mirage F Vidor Prod. Dis 577rr)ec. 12
Dixie Handicap C. Windsor Metro 6500Dec. 28
The River Road Hamilton- Allison. .Ernest Shipman ..Dec.
The Midnight Express ..E. Hammerstein ..C. B. C 4POODec. 10
Women First Fairbanks-Novak. . C. B. C 47f»7nPc. 15
One Glorious Night E. Hammerstein . . C. B. C . . . . SOOODec. 1 5
$50,000 Reward K. Maynard Elfelt 5000Dec. 1
Under Fire Bill Patton Elfelt Dec. 1
My Neighbor's Wife l.awson-Harris ...Elfelt 5300^60.27
Love and Glory Bellamy Universal . . .eP-^Tiec. 7
Fighting Odds Bill Patton Ambassador .4800Dec. 31
Plavthines of Desire Tavlor-Hamilton ..Jans Dec. 15
White Sheep Olenn Tryon Assoc. Evbih. 6800Dec. 30
Barriers Rurned Away...F. Mayo Assoc. Exhib Jan.20
Battling Bunyan Wesley Barry ....Assoc. Exhib. 5800Tan.25
Classmates Barthelmess Inspiration ..6500 Dec. 29
Forbidden Paradise Star Cast Paramont ...6991 Dec. 16
Cornered Star Cast Warner Dec. 18
White Shadow Star Cast Prod. Dis. . .5157Dec. 10
Her Night of Romance C. Talmadge First National.6990 Dec. 15
Isn't Life Wonderful? Star Case United Artists SfiOODec. 18
Greater Than Marriage. ... Star Cast Vitaeratih 6221 Dec. 10
The Wise Virgin Star Cast Prod. Distrib Dec. 15
Thundering Hoofs Special F. B. 0 5033Dec. 10
The Dark Swan H. Chadwick Warner 6500Dec. 1
Review
Nov. 2J
Nov. 22
Nov. 22
Jan. 17
Jan. 10
Nov. 1
Dec. 6
Dec. 6
Dee. 20
Jan. 3
Jan. 3
Dec. 6
Dec. 6
Dec. 6
Dec. 6
Dec. 6
Dec. 13
Dec. 13
Dec. 13
Dec. 13"
Dec. 13
Title Star
Lighthouse by the Sea Warner
Inez from Hollywood Star Cast
Barriers of the Law Special
Worth of 36 Holt
In Every Woman's Life
Her Marriage Vow
Girls Men Forget Star Cast
Greed 6a Zu Pitts
The Roughneck
The Mad Whirl McAvoy-Mulhall. ..
On the Stroke of Three. . . . riarlan-Bellamy. . .
Smouldering Fires P. Frederick
Passing of Wolf McLean
Air Hawk Al Wilson
On Probation
Daughters of the Night
Lover's Lane Star Cast
Last Man on Earth Star Cast
Legend of Hollywood Special
Two Shall Be Born Special
Tainted Money William Fairbanks
Flashing Spurs Bob Custer
The Air Hawk Al Wilson
Cheap Kisses Rich-Landis
Breed of the Border ...."Lefty" Hynn ...
Courage Franklin Farnum
Distributor LengthRelease
Fazenda-RinTinTin Dec. 29
First Nat'l . .69l9Dec. 22
Independent 5000 Dec. 23
Paramount ..7908Decl5
First National ....
Warner Dec. 1
Principal . . .4900 Dec. 16
Metro-Gold. 10067 Dec. 15
Fox 7500Dec. 15
Universal . . .6000 Dec. 18
F. B. 0 5000 Dec. 21
Universal ...7356
Russell Prod. 5000Dec. 23
I-. B. 0 48O0 L.i.c. 2i
Steiner Prod. 4728 Dec. 18
Fox 5470Dec. 30
Warner 4300 Dec. 28
Ufa Films . .6637 Dec. 28
Prod. Distrib Dec. 28
Vitagraph ...5443Dec7
C. B. C 4906Dec. 15
F. B. 0 5068iJec.l4
F. B. 0 4860Dec.21
F. B. 0 6538 Dec. 21
F. B. 0 4700Dec.28
Independent 4756 Dec.
Review
Dec. 13
Dec. 13
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 20
Dec. 27
Dec. 27
Dec. 27
Dec. 27
Dec. 27
Dec. 27
Dec. 6
JANUARY
Title
The Greatest Love of All Geo.
Star Distributor Length Release
Beban Asso. Exhib. 6557"
Excuse Me Shearer Nagel ...Metro 6408
Phantom Shadows Ferguson-Conley . Flem. Prod. .5000
Scarlet and Gold Al Ferguson ....Flem. Prod. .5000
Gold Heels Agnew pox 6020
Miss Bluebeard Bebe Daniels ....Paramount ..6453
The Golden Bed La Rocque .... Paramount ..8584
Man Must Live Richard Dix ....Paramount ..61 16
Bed Rock Thomas Meighan .Paramount ..6500
Flaming Love Eugene O'Brien . First National
As Man Desires Spec. Cast First Nat'l ..7790
Learning To Love C. Talmadge ... First Nat'l ..6100
How Baxter Butted In . . Willard Louis . . . Warner Bros. 5200
Fear Bound Daw-Nigh Vitagraph ...5500
The Gambling Fool F. Farnum Independent .4700
Her Game E'.ore1ce R*ed ...Independent .5000
Riding Grit Bill Cody Independent .4663
Branded A Bandit Yakima Canutt ..Arrow 4778
Vic Dyson Pays {*, Wilson Arrow 4880
The Cactus Cure Ha«on Arrow 4600
Sand Blind ff> Wilson Arrow 4800
Let Women Alone Al> Star pro<j. Distrib.
On the Shelf «" Star prod. Dist. ..5000
Soft Shoes Harry Carey Prod. Dist. ..5000
Off The Highway Jacqueline Logan Prod. Dist
Midnight Molly |v?,yn Brejit F. B. 0 500"
The Range Terror Bob Custer F. B. 0 4«nn
The Street Singer Star Cast Chadwick ...5500,
For Another Woman Kenneth Harlan . . Rayart 5000,
Easy Money £ary Can- Rayart 5500
Super Speed J*eed Howes Rayart 5000,
Capital Punishment Clara Bow B. P. Schulbero
The Hurricane Kid Hoot Gibson ....Universal ...5296
Fighting Courage Ken Mavnard ...Elfert Prod. Son''
Verdict of the Desert • • • £.ea' Hart Ambassador .WW,
A Lost Lady Rich Warner Bros. 6700,
So Big |tar Cast First Nat'l ..7427,
Locked Doors g'tjj Compson ..Paramount ..6221
Fifth Avenue Models Philbin-Kerry Universal ...65°'
The Narrow Street j™8" Moore Warner Bros. 5500
Youth and Adventure . . . «■ Talmadge F. B. O. . .5CP"
Ports of Call Edmund 1 owe ...Fox 5"W
Women and Gold Frank Mavo Gotham . ...60nn
Another Man's Wife FCirkwond-Lee ...Prod. Dist. . .5nt5
The Redeeming Sin Nazimova Vitagraph ...6??''
Flashing Spurs ""h Cnsrer F. B. 0. . .60"n
The Triflers - . • • Busch-TVvter ....Preferred ...6fi',B
The Foolish Virgin ""mmers»«!n Columbia ...WW*
Curlytop Shfrlev Mason ..Fox S^'"
The Fugitive Ren Wilson Arrow 4o->n
Man Who Played Square Ruck Jones Fox 6sO"
Troubles of a Bride Agnew Fox 4Q1C
Idle Tongues Marmont-Kenyon .First Nat'l . .53<v>
Last Man on Earth F*rl<? Foye Fox 6""'
The No Gun Man ' eftv Flvnn F. B. 0 4"°
The Gambling Fool . . . . Franlrlvn Farnum Independent rVVMat.
Moccasins p;" Codv Independent 4°nn
Outwitted Indent dent 520OIndenendent 5400
Trigger Fingers R"b C"ster .... Desmond-Holmes
Eas» of Suez P«'« N»»r| Paramount ..rW21T»n. 9
Tomorrow's love Avros-O'Malley ..Paramount fJW* Tan. 1S
Sign of the Cactus Hoyie 'Universal ...40'0
Ridin' Pretty W. Desmond Universal ...4°'"
Tbe Mirage F. Vidor Prod. Dist.
Peter Pan T*»ttv Bronson ...Paramount . .9en''
A Two-Fisted Sheriff ...Canutt Arrow 4"-T«n.tS
So This Is Marriage . . . . Nagel-Boardman .Metro p^n"
Silk Stockine Sal Rvelvn Rrent F. R. O. . . .5637 Tan. IS
Argentine Love Rebe Haniels ...Paramount . .S970T«in.1S
Courageous Coward ....Star Cast Rus=ell Prod. «« *n
Dangerous Flirt Evelyn Brent F. B. 0. . . .5297 Jan. 30
an. 25
an. 1
an. 15
an .29
an. 19
an. 22
an. 22
an. 26
an. 19
Feb. 2
eb.10
an.
an. 28
an. 15
an. 15
an.30
an. 1
an. 15
an.17
an. 31
an. 4
an. 4
an.11
an. 25
an. 11
an.25
an. 15
an. 15
an.20
an.31
an. 31
an. 21
an. 10
an. 15
an. 18
an. 26
an. 15
an.30
an. 15
an.31
an.26
an. 28
an.26
an. 18
an. 10
an ?0
an.?8
an.2Q
an. 10
an/>6
an.??
an. 18
Review
Feb. 7
Feb. 7
Feb. 7
Jan.3!
Feb. 7
Jan.3!
Jan. 24
Feb. 14
Mar. 7
Feb.21
Jan.31
Feb. 14
Feb. 14
Jan.31
Jan.31
Jan.31
Jan. 24
Jan.24
J«n.?4
Jan.24
Jan.24
Jan.24
Jan.24
Jan.24
Jan.?4
.Ian. 17
Tan.t7
Jan. 17
Ian. 17
Ian. 17
Tan. 17
Tan. 17
Tan.17
Jan.17
Tan. 17
Tan. 17
Tan.17
Tan 17
Tan.17
Ian m
lan.lfl
1*1
T«n 11
Tan m
Ton m
Jan.10
FEBRUARY
Title Star Distributor Length Release Review
Back to Life Patsv Ruth Miller Assoc. Ex. ..5817Feb.22 Feh.28
Cheaper to Marry L. Stone Metro 5921 Feb. 1 Feb.21
Lady of the Night Norma Shearer ..Metro Feb.23
Never the Twain Shall Meet All Star . ; Metro Feb.23
SDeak No Evil Alma Taylor ... .Cranfleld 5500 Feb. 28
Comin* Thru' the Rye ..Star Cast ... Cranfleld ... .6500 Feb.26
Crimson Circle All Star Cranfleld 4500Feb.28
May 16, 1925
Page 85
Current Production Chart — Continued
Title Star Distributor
Dick Turpin Tom Mix Fox
The Folly of Vanity .... Special Cast .... Fox
Top of the World Nilsson-Kirkwood Paramount
Coming Thru' Thomas Meighan Paramount
The Devil's Cargo Pauline Starke ..Paramount
Forty Winks Griffith-Roberts ..Paramount
The Swan Adolph Menjou ..Paramount
tampered You'.h Landis-Calhoun ..Vitagraph .
Charley's Aunt Syd Chaplin Prod. Dist.
Her Market Value Agnes Ayres .... Prod. Dist.
The Girl of Gold Florence Vidor ..Prod. Dist.
On the Threshold All Star Prod. Dist.
Salome of the Tenements Goudal-Tearle . . Paramount
Speed Wild "Lefty" Flynn . . F. B. O.
The Cloud Rider Al Wilson F. B. O. ..
Pirate Peggy O'Day .... Evelyn Brent F. B. O.
Youth and Adventure ...Richard Talmadge F. B. O. ..
Forbidden Cargo Evelyn Brent . . . . F. B. O.
When Winter Went Griffith -Mirriam ..Independent
Dangerous Pleasure . . . N. Welsh Independent
Who Cares .... D. Devore Independent
One Year to Live A. Pringle First Nat'l
The Fearless Lover William Fairbanks C. B. C. ..
Siren of the Montmarte .All Star Elfert Prod,
Enticement Mary Astor First Nat'l
The Lady Norma Talmadge .First Nat'l
If I Marry Again Bosworth-Mayo ..First Nat'l
The t-ost World Milton Sills First Nat'l
Secrets of the Night . . . . Bellamv-Kirkwood Universal ,
The Redeeming Sin ....Nazimova Vitagraph
The Monster 'on Chaney .....Metro ....
Roaring Adventure Tack Hoxie Universal
The Great Divide Terrv-Tearle .... Metro
Bad Company Madge Kennedy . . Assoc. Exhib.
Learning to Love C. Talmadge ....First Nat'l
The Salvation Hunters ..<"-. Hale United Art.
As No Man Has Loved . Pauline Starke . . Fox
New Toys R. Barthelmess ..First Nat'l
Oh Doctor! P=»ina1d Denny ..Universal ..
Mansion of Aching HeartsClayton-Landis
The Last Laugh FmP .Tannings ...Universal ...
The Prairie Wife H. Rawlinson .... Metro
The Summons F'eanor Boardman Metro
Western Feuds Edmund Cobb .... Arrow
Tale of 1001 Nights French Cast Davis Corp.
Drug-Store Cowboy F. Farnum Independent
Quo Vadis Emil .Tannines ... First National
Playing With Souls I. Logan First National
Jimmie's Millions R. Talmadg= . . . . F. B. O
The Right Man George I arkin . . . Rayart
Length Released
6716 Feb. 1 Feb.14
5250 Feb. 8
,7167 Feb.20
,6522 Feb. 8
.7980 Feb. 8
,6793 Feb. 1
,5889 Feb.25
. . . . . Feb. 1
,7500 Feb. 2
.6000 Feb. 9
.6500 Feb. 16
Feb.23
Feb.23
.5500 Feb. 8
.5500 Feb. 15
.4700 Feb.22
.5565 Feb. 4
.5000 Feb.22
.5000 Feb. 11
.5800 Feb. 10
.5000 Feb. 1
.6064 Feb.28
.4700 Feb. 2
.5400 Feb. 2
.6224 Feb. 1
.7357 Feb. 8
.7242 Feb. 15
.9700 Feb. 8
Feb. 1
.6227 Feb. 1
.6425 Feb.22
.4800 Feb.27
.7811 Feb. 15
5551 Feb.20
.6099 Feb. 8
.5930 Feb. 8
Feb.25
.6000Peb.27
Feb. 8
6147 Feb. 27
7 Feb. 21
5
2
14
17
15
Feb. 14
Feb.28
Feb.21
Feb.14
Feb.21
Mar.21
Feb.21
Mar. 7
Mar. 7
Mar. 7
Feb.28
Feb.28
Feb .2 1
Jan.28
Feb.28
Feb. 7
Feb.28
Feb.21
Feb.21
Feb.21
Feb. 14
Feb.14
Mar.14
Mar. 7
5800 ^eb.
5500 -°\
4500Feb.
6«0fl Feb.
4356 Feb.
8745 peb. 18
5831 Feb. 15
4157 "eb. 16
.4571 Feb. 1
MARCH
Title Star
The Adventurous Sex .... Clara Bow
Introduce Me ^ouglas MacLean
Where Romance Ends . . . D. Hatton
Man From 'one Mountain R. Wilson
Secret of Bla-k Canyon D. Hatton
The Strand Rider Yakima Canutt ..
The Lost Chord lake-Powell
Fighting the Flames . . . . TVvore-Haines ...
After Bus'ness Hours . .Hammerstein ....
Contraband Wi'son-Reery ....
Thundering Herd Holt-Wilson
The Goose Hangs High .Star Cast
New lives for Old Bettv Compson ..
Too Many Kisses R. Dix
Sackcloth and Scarlet ....Alice Terrv
The Air M-.M W. Baxter-B. Dove
Men and Women Dix-Hamilton ....
Dressmaker From Paris . .Tnv-Torrence . . .
Plavihg With Souls M. Astor-C. Brook
Sa'lv Moore-Hughes ...
One v«' to Live Moreno- Mackailt
The Denial *M Star
Seven Chances Buster Keaton ...
Daddy's Gone a-Huntins Alice Joyce ,
Cnnfess'or-s of a Queen Alice Terrv ....
Fighting Courage TCen Mavnard ...
F>»classe C. Griffith
TV, Pi-Vw of Sighs . ..Macka"!
Fear Round Daw-Nigh
The Chorus Ladv Star Cast
Miracle of the Wolves ; . French Cast ...
Grass
Man Without a Heart ..Harlan
Omi Chin Chow Betty Blvthe ...
The Saddle Hawk Hoot Gibson ...
Love's Rar~ain Daw-Brook
T"e Rag Man Jackie Coogan ..
The Star Dust Trail S. Mason
Recreation op Rr'an Kent Harlan
Thf Trail Rider Buck Jones
On Thin Tee Tom Moore ....
Riders of the t>>imle Sage Tom Mix
The Man in Pl«ie Rawlinson
Mansion of Aching HeartsClayton
Distributor Length Release
Assoc. Exhib. 5120Mar.22
Assoc. Exhib. PfiUMar. 8
Arrow 50nn Mar.28
Arrow 5000Mar.l5
Arrow 5000Mar.l5
Arrow 4875 Mar. 15
Arrow 6751 Mar.l5
C. B. C. . .5«MMar. 1
C. B. C. .
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
First Nat'l
First Nat'l
First Nat'l
.57noMar.30
.6773 Mar. 1
.snnwMar. 1
.6770Mar.30
.6796Mar.30
.5759 Mar. 2
.6723 Mar. 9
, .6976 Mar. 16
.6223Mar.23
.7OS0 Mar.30
, .5R31 Mar.22
. .RB94 Mar.22
.6f1B4 Ar,r. 5
Metro 4791 >"■>.
Metro 51 T3 Mar 16
Metro 5851 Mar.30
Metro 5500 Mar.30
Elfert 4800 Mar. 16
First Nat'l . .7869 Mar.?1!
Warner Bros. 6fi04Mar.28
VitagraDh ...5700Mar. 1
Prod. Dist. . .6020 Mar. 2
Paramount . .8700Mar. 1
Paramount ..7000Mar.28
Banner 6598Mar. 1
Metro 6408 Mar. 2
Universal ....4419Mar. 6
F. B. O. ..5641Mar.lO
Metro 5968 Mar. 7
Fox 4686 Mar. 1
.Principal ....6878 Mar. 7
Vox 5752Mar.24
■ Warner Bros. 6200 Mar. 19
.Fox 5573 Mar. 15
Universal . . .5634 Mar.28
.Schulberg . . .6142Mar.18
Review
Mar.21
Apr. 11
Mar.28
Mar. 2
Mar.21
Apr. 4
Aor. 11
Mar.28
Apr. 4
Mar.?<!
Mar.?8
Mar.28
Apr. 4
Anr.'l
Anr.1 1
Mar. 7
Mar. 7
Mar
Mar. 7
Mar. 7
Mar. 7
Mar.21
Mar.21
Mar.21
Mar.21
Mar.21
Mar.28
Apr.
Apr.
Apr.
Apr. 4
APRIL
Title Star Distributor LensthRelease Review
The Sky Raider Tacaueline Logan .. Assoc. Exhib. 5980Apr.
Among Those Present . . . Harold Lloyd
Range Justice Dick Hatton ..
My Pal Dick Hatton ..
Justice Raffles Henrv Edwards
My Neighbor's Wife All Star
A Kiss in the Dark Menjou. -I. Rich
, Assoc. Exhib. 500r>Apr.26
.Arrow 4700Apr.
.Arrow 5000 Apr.
.Cranfield & C.6C00Apr.30
.Elfelt 4800Apr. 6
.Paramount . .s767Apr. 6 Apr. 18
Title Star Length
Code of the West Owen Moore ....Paramount ..b/77Apr. 6
The Spaniard Cortez-Goudal ...Paramount . .5500Apr.l3
The Charmer Pola Negri .... .Paramount . .5986 Apr. 13
Mme. Sans-Gene Gloria Swanson ..Paramount . .99y>4apr.^0
The Crowded Hour Daniels-K. HarlanParamount . .655bApr.20
The Night Club Griffith-V. ReynoIcfsParamount Apr.27
Adventure P. Starke-T. MoorjParamount . .660,; Apr.27
Her Husband's Secret ...Moreno-D. T renceHrst Nat'l . .6150 1> I'JByv
I Want My Man M. Sills-D. KenyonFirst Nat'l ..6irsApr. 4
The Wolf Man John Gilbert ....First Nat'l . .5C0uApr.4
One Way Street Lyon-Nilsson First Nat'l . .SoC^Apr. 5
Declasse 0. Griffith-L. Hu'esHrst Nat'l ..7869Apr.l2
My Son Nazimova-J. P'fordFirst Nat'l ..7700Apr.l2
Heart of a Siren LaMarr-Tearle ...First Nat'l . .6700Apr.26
His Supreme Moment . . . Sweet-Colman ...First Nat'l . .6564Apr.26
Chickie . Mackaill-Bosworth First Nat'l ..7600Apr.26
The Fool All Star Fox 9500 Apr. 12
Gold and the Girl Buck Jones Fox 4512Apr.l2
Marriage in Transit ....El. Lowe Fox 4800Apr.l2
Released
Apr."o
Apr.I8
May 2
May 9
May 9
Apr.25
Apr. 4
Apr. 11
Apr.18
Apr. 11
May 2
May 2
May 9
Apr.18
Apr.25
iuay 2
May 9
Mav 2
Mar.21
Champion of Lost CausesE. Lowe Fox 5115Apr.26
Scar Hanan Yakima Canutt . . . F. B. 0\ ....4684 Apr. 1
That Devil Quemado ....Fred Thompson . . F. B. 0 4720Apr. 5
Love's Bargain M. Daw-C. Brook^- B. 0 564lApr. 5
Tearing Through R. Talmadge . . . . F. B. O Apr. 12
The Ridin' Comet Yakima Canutt . . . F. B. O Apr.26
The Merry Widow Mae Murray Metro 5226Apr. 6
The Sporting Venus B. Sweet Metro 6000Apr.20
Zander the Great Marion Davies ...Metro 6844Apr. 4
The Way of a Girl All Star Metro 5025Apr.l5
Man and Maid All Star Metro 5307Apr.l3 Apr.18
Proud Flesh All Star Metro 5770Apr.20 Apr.25
Beyond the Border Harry Carey ...Prod. Dist. . .5000 Apr. 2
The Crimson Runner . ..Priscilla Dean ...Prod. Dist. . .5500Apr. 2
Beauty and the Bad Man. All Star Prod. Dist. . .5000 Apr. 9
Friendly Enemies Weber & Fields ..Prod. Dist. . .'628? Apr.16
Stop Flirting All Star Prod. Dist. ..616lApr.30
The Awful Truth Agnes Ayres Prod. Dist. . .591/Apr. 6
Private Affairs All Star Prod. Dist Apr.20
The Courageous Fool ....Reed Howes ....Rayart o00()Apr.l5
Winning A Woman Perrin-Hill Rayart 4»65Apr. 1
Getting 'Em Right George Larkin . Rayart 4669Apr. 1
The Boomerang Stewart-Lytell . . .B. P. Sh'lberg 6714Apr.lO Apr.18
Faint Perfume All Star B. P. Sh'lberg Apr.27
Straight Through .. ..William Desmond . Universal ...4867Apr. 5
Fighting Back William Desmond . Universal ...4750Apr. 5
California Straight Ahead . Reginald Denny ..Universal .. .700" Apr.26
The Price of Pleasure. .. Valli-Kerry Universal . . .660PApr.l5
The Phantom of the OperaLon Chaney Universal Apr. 30
Dangerous Innocence . . . . LaPIante-O'Brien Universal . . .6449Apr.l2 Mar.28
Roaring Adventure Jack Hoxie Universal . . .4657Apr.l9
Barre Son of Kazan ....Anita Stewart ...Vitagraph . . .6803Apr.19
Tides of Passion Mae Marsh Vitagraph .. .6335 Apr.27
Waking Up the Town ...Jack Pickford United Artists 4802Apr.20 Apr.18
Coming Productions
ASSOCIATED EXHIBITORS
Title
The Sky Raider
Among Those Present
Introduce Me
Never Weaken
Camille of the Barbary Coast. .
My Buddy's Wife
Children of the Whirlwind ....
Manhattan Madness
Keep Smiling
Fifty Fifty
Ship of Souls
The Greatest Thing
Star Leneth Released
Jacqueline Logan .... 5980 Apr.
Harold Lloyd 5000 Apr.26
Douglas MacLean June
Harold Lloyd August
Mae Busch-O. Moore August
Glenn Hunter August
L. B'rymore-dela Motte August
Dempsey-Taylor August
Monty Banks Sept.
Lionel Barrymore Sept.
B. Lytell-Lillian Rich Sept.
Tom Moore Sept.
ARROW
Title Star Length
Range Justice Dick Hatton 4700. .
My Pal Dick Hatton 5000..
Released
.Apr.
.Apr.
COLUMBIA PICTURES
Title Star Length Released
Fighting the Flames Haines-Devore 5814 Mar. 1
After Business Hours Hammerstein 5700 Mar. 30
CHADWICK
Title Star Length Released
Romance of an Actress Star Cast Apr. 1
Sunshine of Paradise Alley ... Not cast vet Apr.
The Midnight Girl Lila Lee 4800 Apr. 2
CRANFIELD & CLARKE
Title Star Length
Shadow of the Mosqui Odette Taylor 6200
Justice Raffles Henry
Lunatic at Large Henry
Mist in the Valley Alma
Pipes of Pan Alma
Amazing Quest Alma
John Forrest Henry
Released
Edwards 6000 Apr. 30
Edwards 6000 May 31
Taylor 5500 June 30
Taylor 6200 July 31
Taylor 5500 Sept. 30
Edwards 5000 Oct. 31
Page 86
Exhibitors Trade Review
Production Charts With Review Dates of Coming Productions (continued)
EAST COAST FILMS
Title Star
The Cracker Jack Johnny Hines
Length
Release
.May 1
ELFERT PRODUCTIONS
Title
My Neighbor's Wife All Star
The Wolf Hunters All Star
Tentacles of the North
The Courage of Captain Plum All
The Gold Hunters All
The Haunted Range All
Timber Wolves All
Star
Length
4800. ..
4800. ..
Released
Apr. 6
June 1
All Star 5000 July 27
Star 4700 Sept.28
Star 5000 Nov.30
Star 5000 June 8
Star 4800 July 20
The Texan's Oath All Star 4600 Aug.31
The Grey Vulture All Star 4800 Oct. 12
The Lights of Mojave All Star 5000 Nov.23
The Demon Rider All Star
FAMOUS PLAYERS
Title Star Length Released
Mme. Sans Gene Gloria Swanson Apr.20
A Kiss in the Dark Menjou-I. Rich 5767 Apr. 6
Code of the West Owen Moore Apr. 6
The Spaniard Cortez-Goudal 5500 ... Apr. 13
The Charmer Pola Negri Apr.13
The Crowded Hour Daniels-K. Harlan Apr.20
The Night Club Griffith-V. Reynolds Apr.27
Adventure P. Starke-T. Moore Apr.27
F. B. O.
Scar Hanan Yakima Canutt 4684 Apr. 1
That Devil Quemado Fred Thompson 4720 Apr. 5
Love's Bargain M. Daw-C. Brook.... 5641 Apr. 5
Tearing Through R. Talmadge Apr. 12
The Ridin' Comet Yakima Canutt Apr. 26
Alais Mary Flynn Evelyn Brent May 3
Lilies of the Streets J. Walker- V. L. Corbin May 3
Speed Wild Lefty Flynn May 10
The Bandit's Baby Fred Thompson May 17
Sporting Grit Richard Talmadge May 24
White Thunder Yakima Canutt May 24
White Fang Strongheart 6000 May 24
The Texas Bearcat "Job Custer May 31
FIRST NATIONAL
Tin*
Her Husband's Secret
1 Want My Man
The Wolf Man
Declasse
One Way Street
My Son
Heart of a Siren
His Supreme Moment
Chickie
The Necessary Evil
Fine Clothes
Soul Fire
The Making of O'Malley
The Talker
Rose of Montery
Out of the Ruins
East of the Setting Sun
Shore Leave
Clarissa and the Post Road . .
Don Juan's Three Nights
Joseph Greer and His Daughter
Classified
Forever After
Ashes
The Comeback
The Unguarded Hour
Bed and Board
I ady Who Plaved Fiddle
The Boss of Little Arcady ....
A Husband for George-Anne . .
Careers
Paradise
Graustauk
Winds of Chance
Ra-nbows End
Men of Steel
Vienese Medley
Irene
The Splendid Road
Star Length Relented
Moreno-D. Torrence . 6150 Apr. 1
M. Sills- D. Kenyon Apr. 4
lohn i •'K.-rt 5000 Apr. 4
C. GrlfHth-L. Hughes Apr.12
Lyon-Nilsson 5600 Apr. 5
Nazimova-J. Pickford 7700 Apr.12
La Marr-Tearle 6700 Apr.26
Sweet-Colman 6564 Apr.26
Mackaill-Bosworth May 10
Ben Lyon-V. Dana May 17
Stone-Marmont May s»
Barthelmess-Love May 31
Sills-Mackaill June 7
Nilsson-Stone June 14
All Star
All Star
Constance Talmadee
Richard Barthelmess
Moore
Moore
Moore
Griffith
GriWth
Griffith
Sills . .
Colleen
Colleen
Colleen
C^rinne
C^rinne
Corinne
Milton
All Star
Doris Kenvon
PoHs Kenyon
All Star
All Star
All Star
All Star
Norma Tnlrnadee , .
A. O. Nilsson-I.yon
All Star
M:'ton Sills-Kenyon
4" for
Cnlleen Moore
All Star
FOX
Title Star
Bvery Man's Wife Special
Flame of Desire Tom Mix ...
The Foo! Tom Ml* ...
The Rainbow Trail Tom Mix ...
Gold and the Girl Buck Jon»s .
Hearts and Spurs Buck Jones .
Length
Released
5000 Apr.15
4800
1700
J. J. FLEMING PRODUCTIONS
Title Star Length
Shackles of Fear Ferguson 5000
Trail of Vengeance Ferguson 5000
Phantom Shadows Al Ferguson 5 reels . .
Scarlet and Gold Al Ferguson 5 reels . .
"A Fighting Romeo'- Al Ferguson 5000
"The Fighting Parson" Al Ferguson 5000
Released
METRO
Length
Released
Title Star
Ben Hut Novarro-Bushman
The Charity Rail
Tha Prairie Wit* All Star 6487
King in Exile All Star 4876
To* Merry Widow Mae Murray 5226 Apr. 6
Tb* Sporting Veaua B. Sweet Apr.20
Zander the Great Marion Oarlaa Apr. 4
The Way of a Girl *n Star Apr.15
Man and Maid All Star Apr. 13
Proud Hesh All Star 5000 Apr.20
The White Desert All Star May 4
A Girl's Rebellion All Star 5000 May 11
Return of a Soldier All Star May 18
The Only Thing All Star 5600 June 8
PRODUCERS DISTRIBUTING
Title Star I ength Released
Beyond the Border Harry Carey 5000 Apr. 2
The Crimson Runner Pr'scilla Dean 5500 Apr. 2
Beauty and the Bad Man All Star 5000 Apr. 9
Friendly Enemies Weber & Fields Apr.16
Stop Flirting All Star Apr.30
The Awful Truth Agnes Ayres April 6
The Bad Lands Harrv Carey 5000 Julyl5
Crossed Words All Star April 20
Silent Sanderson Harry Carey 4900 Apr. 13
The Texas Trail Harry Carey 5000 June 1
RAYART PRODUCTIONS
Title Star Length Released
The Courageous Fool Reed Howes Apr.15
Winning A Woman Perrin-Hill 4865 Apr. 1
Getting 'Em Right George Larkin 4669 Apr. 1
The Snob Buster Reed Howes May.15
Quick Change G«oree Larkin May 1
Youths' Gamble (H) Reed Howes June 15
Double Fisted (Perrin) Jack Perrin June 1
Rough Stuff (L) George Larkin June 1
The Fear Fighter (S) Billy Sullivan June 15
The Crack of Dawn (H) Reed Howes June 1
SCHULBERG RELEASES
Title Star Length Released
The Boomerang Stewart-Lytell 6714.... Apr. 10
Faint Perfume All Star Apr. 27
My Lady's Lips All Star May 15
When a Woman Reaches Forty All Star June 1
UNIVERSAL
Title Sfar Length Released
California Straight Ahead .... Reginald Denny Apr. 26
The Price of Pleasure Vafli-Kerry 5600 Apr.15
Fighting Back Desmond 4750 Apr. 5
Head Winds House Peters Mar. 1
I »t Her Ruck Hoot Gibson 4700 May 31
The Phantom of the Opera ... Lon Chaney Apr.30
Dangerous Innocence La Plante-O'Brien Apr. 12
The Clash All Star May 3
Up the Ladder Virginia Valli 6023 May 1
Raffles House Peters May 24
The Man in Rlue Rawlinson-Bellamy . . i624 Jun.23
Straight Through William Desmond . . . 4«67 Apr. 5
Roaring Adventure Jack Hoxie 4657 Aor. 19
Burning Trail William Desmond May 17
<s-.rt.iie Hawk Hoot Gibson 5468 Mav31
I'll Show You the Town Reginald Denny June 7
Ridin' Thunder Jack Hoxie June 14
The Meddler William Desmond June 28
Taming the West Hoot Gibson 5304 Julv 5
Don Dare Devil Jack Hoxie Julv 18
Red Clay William Desmond July 26
UNITED ARTISTS
Title Star Length Released
The Gold Rush Charlie Chaplin Aug. lb
Don Q, The Son of Zorro .... Douglas Fairbanks Aug. 30
Little Annie Rooney Mary Pickford Sept. 13
The Bronze Collar Rudolph Valentino Sept. 2i
Sally of the Sawdust P. W. Gri th's prod Oct. 11
Tumbleweeds Wm. S. Hart Oct. 25
VITAGRAPH
Title
Baree, Son of Kazan
Steele of the Royal Mounted. . Star
In the Garden of Charity Star
The Happy Warrior Star
The Alibi Star
The Road that led Home .... Star
UnVnnn.n «!tory Star
Length Released
Anita Stewart Apr.19
Cast Apr.20
Cast 6347 Apr.15
Cast Apr.15
Cast 5500 Apr.15
Cast Apr.15
Cast Apr.20
Tides of Passion Mae Marsh Apr.27
WARNER BROS.
T7fl* Star Length
A Man Without a Conscience . Rich-Louis 6850 .
Eve's Lover Bert Lytell-Rich 6700 .
My Wife and 1 Irene Rich 6700 .
How Baxter Butted In Devore- Moore 6700 .
The Woman Hater H. Chadwick-Brook .. 6500
Tracked in the Snow Country . Rin-Tin-Tin 6700
Released
May 16, 1925
Page 87
Production Chart
of Short Subjects
Title
Accidental Accidents
Hot Heels
All Night Long
The Girl and the Gangster. .
Midnight Marauders
She Knew Her Man
Fast Company
Love's Sweet Piffle
Gridiron Glory
Unmasked
Good Old Circus Days ....
All Wet
Are Blonde Men Bashful ..
Out of the Storm
Ten Scars Make a Man — 8
Deaf, Dumb and Daffy..
The Cannon Ball Express. .
Champions
Lumber Jacks
Ten Scars Make a Man—
The Poor Fish
She's In Again
Meet the Missus
Feet of Mud
Kindly Fruits of the Earth.
Ten Scars Make a Man — 10
Noah's Athletic Club
The Mysterious Mystery . . .
Off His Trolley
Nature's Rouge
Meat, from Hoof to Market
Galloping Hoofs, No. 1....
The Royal Razz
Mysteries of Old Chinatown
Just a Good Guy
America's Granary
Pathe Review 51
Galloping Hoofs No. 2
Down on the Farm
The Rubber-Neck
Bull and Sand
The Invaders
Pathe Review 52
Galloping Hoofs No. 3....
The Rat's Knuckles
On the Ice
The Sea Squawk
Galloping Hoofs No. 4
One Game Pup
The Big Town
The Plumber
Rough and Tumbling
Pathe Review No. 2
Galloping Hoofs No. 5 ....
Hello Baby
African Huntsman
The Wild Goose Chaser ...
Pathe Review No. 3
Galloping Hoofs No. 6 ....
Hold That Thought
Laugh That Off
Honeymoon Hardships ....
Brains and Brawn
Pathe Review No. 4
Galloping Hoofs No. 7 ....
Fighting Fluid
Biting the Dust
Boobs in the Wood
Pathe Review No. 5
Galloping Hoofs No. 8
A Transatlantic Flight
Circus Fever
The Beloved Bozo
By Hook or Crook
Pathe Review No. 6
Galloping Hoofs No. 9
The Family Entrance
Bigger and Better Jails . . .
Change the Needle
Pathe Review No. 7
Galloping Hoofs No. 10 ..
Fisherman's Luck
The Fox Hunt
Water Wagons
Sportlight ,
Pathe Review No. 8
Idaho ! Chapter 1
Plain and Fancy Girls ...
His Marriage Wow
A Raspberry Romance . . .
The Hunted Honeymoon .
Clean Up Week
Idaho! Chapter 2
In Dutch
Bashful Jim
Dog Days
Neptune's Nieces
PATHE
Subject Length
Charlie Chase 1000. .
Roach Stars 2000. .
Harry Langdon 2000.
Detective Series 2000.
9
9
9
10 Scars Make a Man No. 6. 2000 Nov. 16
j£sop Fable Nov.
Released
.Nov. 9
.Nov.
.Nov.
.Nov.
Our Gang 2000.
Sennett Comedy 2000.
Sportlight 1000.
10 Scars Make a Man No. 7. 2000.
yEsop Fable 1000.
Charley Chase 1000.
Arthur Strong 2000.
Detective Series 2000.
.Nov.
.Nov.
.Nov.
.Nov.
.Nov.
C. W. Patton 2 reels.
Roach Studios 2 reels,
Mack Sennett 2 reels,
Grantland Rice (Sportlight) 1 reel.
Fables Pic. Inc. (Cartoon). 1 reel.
C. W. Patton 2 reels.
Roach Studios 1 reel.
Fables Pic. Inc. (Cartoon). 1 reel.
Roach Studios 2 reels.
Mack Sennett 2 reels.
Educational 1 reel.
C. W. Patton 2 reels,
babies Pic. Inc. (Cartoon). 1 reel.
Roach Studios 2 reels
Mack Sennett 2 reels
Grantland Rice (Sportlight) 1 reel.
Educational 1 reel.
Malcolm Strauss 2 reels
Roach Studios 1 reel.
Fables Pic. Inc. (Cartoon) . 1 reel.
Roach Studios 2 reels
Educational 1 reel.
Educational 1 reel.
Malcolm Strauss 2 reels
Fables Pic. Inc. (Cartoon) . 1 reel.
Roach Studios 2 reels
Mack Sennett 2 reels
Grantland Rice (Sportlight) 1 reel.
Educational 1 reel.
Malcolm Strauss 2 reels
Roach Studios 1 reel.
Fables Pic. Inc. (Cartoon). lreel.
Mack Sennett 2 reels
.Nov. 23
.Nov. 23
.Nov 23
. .Nov. 30
. .Nov. 30
. .Nov. 30
..Nov. 30
. .Nov. 30
..Dec. 7
..Dec. 7
..Dec. 7
..Dec. 7
. . Dec. 7
..Dec. 13
. .Dec. 14
. .Dec. 14
. .Dec. 14
. .Dec. 14
. .Dec. 14
. .Dec. 14
. .Dec. 21
. .Dec. 21
. .Dec. 21
. .Dec. 21
..Dec. 21
. .Dec. 21
. .Dec. 28
. .Dec. 28
. . Dec. 28
. .Dec. 28
. .Dec. 28
. .Dec. 28
. .Jan. 4
. .Jan. 4
. .Jan. 4
. .Jan. 4
Malcolm Strauss 2 reels. . .Jan. 11
Cartoon (Terry) 1OO0 Jan. 11
Our Gang (Roach) 2000 Jan. 11
Mack Sennett 2 reels. . .Jan. 11
Grantland Rice (Sport) ... 1000 Jan. 11
Educational 1000 Jan. 11
Serial 2000 Jan. 18
Hal Roach 1000 Jan. 18
Cartoon (Terry) 1000 Jan. 18
Ser.nett-Turpin 2000 Jan. 18
Educational 1000 Jan. 18
Serial 2000 Jan. 18
Cartoon (Terry) 1000 Jan. 15
2nno.
.Jan. 18
The Spats
Mack Sennett 2000 Jan.
Grantland Rice (Sport) ... 1000.
Educational moo.
Serial 2000.
Hal Roach 1000.
Cartoon (Terry) 1000.
Sennett 2000.
Educational 10O0.
Serial 2000.
Cartoon (Terry) 1000.
Our Gang 2000.
.Jan. 18
.Jan. 18
.Feb. 1
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
.Feb.
1
1
1
1
8
8
8
Mack Sennett 2000 Feb. 8
Grantland Rice (Sport) .. 1000 Feb. 8
Educational inoo Feb. 8
Serial 2000 Feb. 15
Roach Studios 1000 Feb. 15
Cartoon 1000 Feb. 15
Roach Studios 2000 Feb. 15
Educational 1000 Feb. 15
Serial 2000 Feb.
Cartoon (Terry) 1000 Feb.
The Spats 2000 Feb.
Mack Sennett 2000 Feb.
Grantland Rice 1000 Feb.
Educational 1000 Feb.
Drama 2 reels. . .Mar
22
22
22
22
22
22
1
Comedy 1000 Mar. 1
Comedy 2000 Mar. 1
Comedy 2000 Mar. 1
Comedy 2000 Mar. 1
Aesop Cartoon 300 Mar. 1
Drama 2000 Mar. 8
Fables Cartoon 300 Mar. 8
Comedy 2000 Mar. 8
"Our Gang" Comedy 2000 Mar. 8
Sportlight 1000 Mar. 8
TitU
Idaho 1 Chapter 4
The Pieman
Excuse my Glove
Giuuap
1 raps and Trouble
Zowie
luaho 1 Chapter 3
Should Husoanas Be
The Jungle Bike Riders ..
Hard-Boiled
Idaho I Chapter 5
Is Marriage the Bunk? ...
At the Zoo
A Sailor Papa
Plain Clothes
Idaho! Chapter 6
The Love Bug
Housing Shortage
Breaking the Ice
Action !
Idaho ! Chapter 7
Are Husbands Human
S-O-S
Bad Boy
The Marriage Circus
Idaho! Chapter 8
Aaventur:s of Adenoid . . .
Black Hand Blues
The Lion's Whiskers
Beauty Spots
Idaho ! Chapter 9
He p S-vff
Remember When?
Whose Baby Are You?
Idalo! Chapter 10
Permanent Waves
Shootin' Injuns
He Who Gets Smacked ...
Sport'ng Judgment
Sunken Silver, No. 1
Darkest Africa
I n<*kir.p '-r Sa'Iy
Grief in Bagdad
A Fast Worker
All Under One Flag
Sunken Silver, No. 3
Sure Mike
Echoes from the Alps
Tell It to a Policeman
Pathe Review, No. 21 ...
Topics of the Day
Sunken Silver, No. 4
Hot Times in Iceland
Ask Grandma
Good Morning, Nurse . . .
Dude Ranch Days .
Pathe Review No. 22 ..
Topics of the Day
Sunken Silver, No. 5
What Price Goofy
The Runt
Pathe Review No. 23
Horace Greely, Jr
Topics of the Day No. 23..
Sunken Silver, No. 6
The Emd of the World . . .
Super Hooper Dyne Lizzies.
The Royal Four-Flush
Sportlisht
Pathe Review No. 24
Topics of the Day, No. 24.
Sunken SMver, No. 7
Thundering Landlords ....
The Runaway Balloon ....
Pathe Review, No. 25
Topics of the Day, No. 25..
Subject Length Released
Drama 2000 .Mar.22
Garioon 3u0 Mar.22
t-umeuy 2U0U Mar.22
t-oiiieuy 20U0. ... .Mar.22
aportiight 1U0U Mar.22
aicrcus-opik 1UO0 Mar.22
- rama 2000 Mar. 15
Comeay 1000 Mar.15
Cartoon 300 Mar.15
Comedy 2000 Mar.15
L>rama 2000 Mar.29
Comeuy 1000 Mar.29
Cartoon 300 Mar.29
Comeay 2000 Mar.29
Comedy 2000 Mar.29
Drama 2000 Apr. 5
Comedy 2000 Apr. 5
Cartoon Apr. 5
Comedy. 2000 Apr. 5
Sportlight 1000 Apr. 5
Lrama 2000 Apr.12
Cjmedy 1000 Apr.12
Cartoon 1000 Apr.12
Comedy 2^00 ADr.12
Comedy 2000 Apr.12
Drama 2000 Apr.19
Cartoon 1000 Apr.19
Comedy 2000 Anr.19
Comedy 2000 Air. 19
Sportlight 1000 Apr.19
Drama 2000 Apr. 26
A sop Cartoon '0"0 Apr.26
Comedy 2000 Apr.26
Comedy 2000 Apr.26
Drama 2000 May 3
Cartoon 1000 May 3
Comedy 2r"10 May 3
Comedy 2000 May 3
Soortlight 2000 May 3
Prima 2000 May 10
Cartoon mrp Mav 10
C-medv 2^01 Mav 10
Roach Comedy 1000 May 10
Aesop Fable 1000 May 17
Sportlight 1000 May 17
Prama 2000 May 24
Roach Comedy 1000... .May ^4
Fables Pic. Inc 1000 May 24
Roach Comedy 2000 May 24
Educational 1000 May 24
Timely Films Inc 334 May 24
Drama 2000 May 31
Fables P'C Inc 1000 May 31
Our Gang Comedy 2000 May 31
Mack Sennett 2000 May 31
Grantland Rice 10OO May 31
Educational 1000 May 31
Timely Films Inc 334 May 31
Drama 2000 Jun. 7
Roach Comedy 2000 Jun. 7
Fables Pic. Inc 1000 Jun. 7
Educational 1000 Jun. 7
Mack Sennett 2000 Jun. 7
Timely FGilms Inc 334 Jun. 7
Drama 2000 Jun.:4
Aesop Fable 1000 Jun.14
Mack Sennett 2000 Jun.i4
Grantland Rice 2000 Jun. 14
E'ueafopal 10n0 Jun.14
Timely Films Inc 10nO Jun.14
Drama 334 Jun.14
Prama 3000 Jun.21
Roach Comedy 2000 Jun.21
Fab'es Pic. Inc 1000 Jun.21
Educational 1000 Jun.21
Timely Films Inc 334 Jun.21
TTNTVFRSAL
THU Suhiect
Wolves of the North Wm. Duncan (Serial)
The Riddle Rider Desmond Sedgwick
The Smoke Signal Magda Lane
Omar Khsyam Histerical History
Wolves of North (Chap. 9) . Wm. Duncan
Don't Fill Buddy Messenger
The Double X Billy Sullivan
Paul Revere Histerical History
A Family Row Buddy Messenger
The Border Raid Dols Todd & Edmund Cobb.
Horse Play Bert Roach
The Riddle Rider Chapter 3
Harem Follies Al Alt
The Honor of Proge Leo Maloney
Ponce de Leon
The Way of the West Billy Sullivan
The Riddle Rider Desmond Sedgwick
Alons st Lsst Arthur Lske
Length
Released
1000 Nov. 24
2000 Nov. 24
2000 Nov. 24
2000 Nov. 29
2000 Nov. 17
2000 Nov. 17
2000 Nov. 19
Nov. 22
2000 Dec. 1
2000 Dec. 3
2000 Dec. 6
1 reel Dec. 8
2000 Dec. 7
2 reels... Doc 10
2 reels... Dec. 13
1 reel.... Dec. 28
2 reels... Dee. 28
1 reel.... Dee. 21
Page 88
Exhibitors Trade Review
Production Chart of Short Subjects — Continued
UNIVERSAL— Continued
Titl*
The Riddle Rider
Broadway Beauties
Sbootin' Straight
Under a Spell
The Riddle Rider
Looking Down
The Hidden Badge
Rembrandt
The Riddle Rider
The Aggravating Kid
The Whip Hand
Her Daily Dozen
A Pistol Point Proposal . .
Sir Walte. Raleigh
The Riddle Rider No. 10 ..
Taming the East
Seeing Red
The Lost Chord
The Riddle Rider No. 11 ..
Nobody's Sweetheart
Tempest Cody's Man Hunt
Nero
The Riddle Rider No. 12 ..
My Baby Doll
The Loser Wins
The Girl Problem
The Riddle Rider No. 13 ..
Dangerous Peach
Both Barrels
The Olympic Games
The Riddle Rider No. 14 ..
Sailing Along
The Fighting Terror
Papa's Pet
The Riddle Rider No. 15 ..
Don't Worry
The Cowpuncher's Comeback
The Fighting Ranger No. 1
Black Gold Bricks
The Fighting Ranger No. 2
Powdered Chickens ......
Storm King
Smoked Out
The Fighting Ranger No. 3
Raisin' Cain
The Shadow of Suspicion . .
Tenting Out
Clear the Way
Loaded Dice
The Great Circus Mystery
Sleeping Sickness
Puzzled by Crosswords ....
The Valley of Rogues ....
The Great Circus Mystery. .
Almost A Husband
The Rim of the Desert ....
Here's Your Hat
Great C reus Mystery No. 9
Itching for Revenge
One Glorious Scrap
The Fighting Ranger
Great Circus Mystery No. 10
Oueen of Aces
Roaring Waters
Nobody W:ps
Fighting Ranger No. 2....
Nobodv Wins
"he Fighting Ranger, No. 2
Love Sink
Love Sick
The C'"Se Call
The Close Call
The Figbtine Ranger, No. 4
Sneak Freely
Oueen of tbe Round Up ...
The Figbt:ug Ranger No. 5
Kicked About
The Outlaw
Subject Length Released
Chapter 5 2 reels. . .Dec. 21
Century 2 reels. . .Dec. 27
Harry Carey 2 reels. . .Dec. 23
Comedy 1 reel. .. .Jan. 4
Chapter 7 „ 2 reels. . .Jan. 5
Century 2 reels. . .Jan. 7
Pete Morrison 2 reels. . .Jan. 10
Hysterical History 1 reel. .. .Jan. 12
Chapter 8 I recis. . .Jan. 12
Century 2 reels. . .Jan. 14
Buddy Sullivan 2 reels. . .Jan. 17
Century Comedy 2000 Jan. 21
Eddie Polo 2000 Jan. 24
Hysterical History 1000 Jan. 25
Serial 2000 Jan. 26
Century Comedy 2000 Jan. 28
Drama 2000 Jan. 30
Comedy 1000 Feb. 1
Serial 2000 Feb. 2
Century Comedy 2000 Feb. 4
Drama 2000 Feb. 7
Hysterical History 2000 Feb. 9
Serial 2000 Feb. 9
Century Comedy 2000 Feb. 11
Drama 2000 Feb. 14
Arthur Uke 1000 Feb. 16
Serial 2000 Feb.
Century 2000 Feb.
Drama
ipoo.
.Feb.
Hysterical History 2000 Feb.
Serial 2000 Feb.
Century 2000 Feb.
Feature 2000 Feb.
Bull's Eye Comedy 1 reel Mar.
Serial 2000 Mar.
Century 2000 Mar.
Western 2000 Mar.
Serial 2000 Mar.
Bull's Eye Comedy 1000 Mar.
Serial 2000 Mar.
Century 2000 Mar.
Western 2000 Mar.
Bull's Eye Comedy 1000 Mar.
Serial 2000 Mar.
Century 2000 Mar.
Western 2000 Mar.
Universal 1000 Mar.22
Century 2000 Mar.25
Universal 2000 Mar.28
Universal Serial 2000 Mar.29
Universal Serial 2000 Mar.30
Century 2000 Apr. 1
A Mustang Picture 2000 Apr. 4
Serial 2000 Apr.26
Century 2000 ADr.29
Western 2000 Anr.29
Bull's Eye Comedy 1000 May 4
Serial 2000 May 4
Century 2OO0 May 5
Mustang Western 20°0 May 9
Western 2000 May 11
Serial 2OO0 May 11
Century 2000 Mav 13
Mustang Western 20O0 Mav 16
Bull's Eve Comedy 1OO0 Mnv 19
Adventure Picture ?"O0 Mnv 19
Arthur I ake 1000 Mav 18
Jack Daueherty 2000 May 18
C-Miturv Cnmertv ?O"0 Mav 20
Beth Darlington 2000 Mav 20
Mustanp Pi-ture 'OT> Mnv?3
Edmond Cobb 2000.
Jack Dn liberty 2000.
Edna Marian 2"O0.
losie Sedcwick 2000.
lack Daupberty 2OO0.
Eddie Gordon 2°00.
Jack Perrin 2000.
.May 23
..Tun. 1
..Tun. 3
..Tun. 6
..June 8
..Tune 10
.June 13
CUMBERLAND PRODUCTIONS
Watch Out Bobbv Dunn Dec. 15
On the Go Billv West 1810 Jan. 1
Believe Me Bobby Dunn ...... Jan. 15
So Simnle Billy West 1851 Feb. 1
Hard Hearted Husbands .. Bobby Dunn Feb. 15
Stick Around BMIv West 1846 Mch. 1
Rivals Bobby Dunn Mch. 15
Hey Taxi rVHv West 1758 Apr. 1
Brass Button BMly West A nr. 15
Dog 'On It Billy Dunn May 1
West Is West Billy West May 15
EDUCATIONAL
The Sawmill Four Cartoon 1 reel.... Nov. 2
Why Hurry Christie 2 reels... Nov. 2
Go Easy Cameo 1 reel.. ..Nov. 9
Poor Butterfly Mermaid 2 reels... Nov. 9
High Gear Bobby Vernon 2 reels... Nov. 9
Kid Speed Larry Semon 2 reels. . .Nov. 16
Earth's Oddities Lyman Howe 1 reel. . . .Nov. 16
Empty Heads Cameo 1 reel. . . .Nov.23
Crushed Hamilton 2 reels .. .Nov.23
Title
The Artists' Model
Easy Pickin'
Goat Getters
Cut Loose
Motor Mad '.
Lovemania
H"rir>e Podge
What s Night
Fat Chance
The Artists' Model
Easy Pickin'
Goat Getters
Cut Loose '
Motor Mad
Lovemania
Hodge Podge
Watch You Pep
The Artist's Model
Easy Pickin 's
(".oat Getters
Cut Loose
motor mad
Lovemania
Hodge-Podge
French Pastry
Have Mercy
Low Tiae
Broadcasting
Step Fast
The Mad Rush
Good Spirits
1 opsv I urvy Travel
Welcome Danger
Our Six- Legged Friends ..
Great Guns
Judge's Crossword Puzzle .
Two Cats and a Bird ....
Half a Hero
Judge's Crossword Puzzle .
High Hopes
Hello Hollywood
The Voice of Nightingale
Judges Crossword Puzzle
Love Goofy
Movie Morsels
Judge's Crossword Puzzle .
Merrymakers
Rarin' Romeo
Judge's Crossword Puzzle
The Mellow Quartette
Red Pepper
Judge's Crossword Puzzle..
Inside Out
The Iron Mule
In the Spider's Grip
Judge's Grossword Puzzle. .
Brass Buttons
Judge's Crossword Puzzle..
L. H. Howe's Hodge-Podge
Ship Shape
Night Hawks
Why Hesitate
Judge's Grossword Puzzle. .
Monkev Business
King Cotton
Dragon Alley
Judge's Crossword Puzzle .
Rock Bottom
Only a Country Lass
Fares Please
Tender Feet
Judge's Crossword Puzzle
Judge's Crossword Puzzle.
Wild Waves
H»llo Goodbv
Two Poor Fish
S't Tight
Judge's Crossword Puzzle..
Fun's run ,
The Cloudhopper
A;r Tight
H->Hge-Podge .
Wake Up ,
Ooing Great
Babv B'ues
Props' Dash for Cash
Subject Length
Cartoon 1 reel. . .
Christie 2 reels. . .
J uvenile 2 reels. . .
Cameo 1 reel. . .
Mermaid 2 reels. . .
Tuxedo 2 reels. . .
Lyman Howe 1 reel...
Mermaid 2 reels.
Walter Hiers 2 reels.
Cartoon 1 reel. .
Christie 2 reels.
Juvenile 2 reels.
Cameo 1 reel. .
Mermaid 2 reels.
Tuxedo , 2 reels.
Lyman Howe 1 reel.
Cameo Comedy lreel....
Earl Hurd Cartoon Comedy lreel....
Cnristie Comedy 2 reels...
Juvenile Comedy 2 reels...
Cameo Comedy lreel....
Mermaid Comedy 2 reels...
Tuxedo Comedy 2 reels...
Lyman H. Howe's 1 reel....
Bobby Vernon Comedy .... 2 reels .
Cameo Comedy i reel . .
Mermaid Comedy 2 reels .
Earl Hurd Cartoon Comedy l reel . .
Christie Comedy 2 reels .
Cameo Comedy l reel . .
Walter Hiers Comedy .... 2 reels .
L. H. Howe's Hodge-Podge l reel .
Cameo Comedy l reel...
Secrets of Life 1 reel...
Bobby Vernon Comedy .... 2 reel...
Novelty l reel...
E. Hurd Cartoon Comedies l reel...
Hamilton Comedy 2 reels. .
1 reel...
Cameo Comedy l reel . . .
Mermaid Comedy 2 reels. .
Fables in Color 1 reel...
N^veltv l reel. . .
Christie Comedy 2 reels. .
L. H. Howe's Hodge-Podge i reel...
Nive'tv 1 reel...
Cameo Comedy 1 reel...
Walter Hiers Comedy .... 2 reels..
Novelty 1 reel. ..
Earl Hurd Cartoon Come. . 1 reel..
Mermaid Comedy 2 reels.
Novelty 1 reel..
Cameo Comedy l reel..
Tuxedo Comedy 2 reels.
Fables in Color 1 reel..
Novelty l reel. .
Bobby Vernon Comedy .... 2 reels.
Novelty .... l reel..
1 reel . . .
, Cameo Comedy 1 reel..
. M»rmaid Comedy 2 reels.
. Christie Comedy 2 reels.
Noveltv i reel,.
Earl Hurd Cartoon Comedy loon. .. .
Hamilton Comedy 2000....
Juvenile Comedy 200n....
Novelty loon. . . .
Cameo Comedy 1000....
Fabks in Color 1000....
Mermaid Comedy 2000....
Walter Hiers Comedy 2OO0
Novelty 1000. . . .
. L. H. Howe's Hodge-Podge 1000. .. .
Novelty 1000. . . .
Cameo Comedy 1000..'..
Mermaid Comedy 2000....
E. Hurd Cartoon Comedies 1000. .. .
Christie Comedy 20O0....
1000
Cameo Comedy 1000
I arrv Semon 2000. . . .
Bobby Vernon 20O0. . . .
Ivman H. Howe 1000
Cameo Comedy 1000....
Merwaid Comedy 2000....
.F"ven;le Comedy 2000
Christie Comedy 2000
Released
Dec. 7
Dec. 7
Dec. 14
Dec.21
Dec.21
Dec.28
', .NoV! 30 '
,.Nov. 30
..Dec. 7
.Dee. 7
, .Dec. 14
. .Dec. 21
, .Dec. 21
..Dec. 28
bio." l"
Dec 7
Dec. 7
Dec. 14
Dec. 21
Dec. 21
Dec. 28
Dec. 28
.Jan. 4
Jan. 4
.Jan. 11
.Jan. 11
.Jan. 18
.Jan. 18
.Jan. 25
.Jan. 25
.Mar. 1
.Mar. 1
.Mar. 1
.Mar. 1
.Mar. 8
.Mar. 8
.Mar. 8
.Mar. 15
.Mar.15
.Mar.15
.Mar.15
.Mar.22
.Mar.22
.Mar.22
.Mar.29
.Mar.29
.Mar.29
. .Apr. 5
. .Apr. 5
. .Apr. 5
. .Apr.12
. .Aor.12
. .Apr.12
. .Apr.12
. .Anr.19
. .Anr.19
.Anr.19
. .Anr.?6
. .Anr?6
. .Anr '6
. . Apr.26
. Mov 3
.Mav 3
.Mnv 3
. Mav 3
.Mav 10
.Mav 10
.Mav 10
.M»v 10
.Mav 10
.Mnv 17
.Mav 17
.Mav 94
. Mnv 24
.Mav 31
.Mav 31
.Mav31
.June 7
.June 7
..tune 14
.June 14
..June 21
..Tune 21
.June 21
.June 28
F. B. O.
Buttinsky Jimmy Aubrey 2000.
Fishv Tale Jimmy Aubrey 2000.
Pretty Soft Jimmy Aubrey 2000.
Cnve Inn Sheik Jimmy Aubrey 2000.
Kine Dumb Jimmy Aubrey 2000.
.Jan.
.Feb.
.Sept.
.Sept.
.Oct.
Pollv Voo jimmy Aubrey 2000 Oct.
Cave Man Col. Heeza Liar 2000 Aug.
Tbrowin' the Bull Col. Heeza Liar 2000 Sept. 1
lvin' Tamer Col. Heeza Liar 2000 Nov. 1
Mandarin Mixup Stan Laurel 2000 Sept. 1
Detained Stan Laurel 2000 Oct. 1
Magic Lamp Dinky Doodle 2000 Sept. 15
Newspaper Fun Weekly 2000 Aug. 30
Faster Foster Telepbone-Cirl 2 reels. . .Aug. 3
Never Sav Never Telenhone-Girl 2 reels. .. Aug. 3
Fire When Ready Oo-Getters 2 reels. . .Nov. 9
A Miss in the Dark Go-Getters 2 reels. . .Nov. 23
The Going of Cumming ... Go-Getters 2 reels. . .Dec. 7
Untamed Co-Getters 2 reels. . .Dec. 21
Switching Hour Fighting Blood No. 12 .... 2 reels. . .Jan. 6
May 16, 1925
Page 89
Production Chart of Short Subjects — Continued
F. B. O.— Continued
Title
His Bitter Half
Stretching the Truth
Sweet Papa
Unreal News Reel No. 4..
Dancing Girls of India . . .
The right
Screen Almanac No. 35
Giant Killer
Monsieur Don't Care
Pied Piper
Screen Almanac No. 6 ...
Hebie Jeebie
West of Hot Dog
Red Riding Hood
Screen Almanac No. 7
Hypnotized
Somewhere In Wrong ....
The Captain's Kid
Screen Almanac No. 8 ....
Oh What a Flirt!
Twins
Dinky Doodle & Cinderella.
Welcome Granger
He Who Gets Rapped
Merton of the Goofles
The Great Decide
The Fast Male
The Covered Flagons
or Hooch Mon I
Madam Sans Gin
Anril's Fool
Oscar's Wild
Subject Length Released
Al St. John Sept. 14
Sunshine Comedy 2000 Aug. 24
Imperial Comedy Aug. 17
Sunshine Comedy 2000 Sept. 7
1000 Aug. 31
Van Bibber series 2000 Aug. 24
Movie Aristocrats 1000 Oct. 15
Dinky Doodle 1000 Oct.15
Stan Laurel Comedy 2000 Dec. 1
Dinky Doodle 1000 Dec. 1
Broadway Beauties 1000 Dec. 10
Aubrey Comedy 2000 Dec. 15
Stan Laurel Comedy 2000 Dec. 30
Dinky Doodle 1000 Jen. 4
Stuoio Secrets 1000 Jan. 10
Aubrey Comedy 2000 Jan. 15
Stan Laurel Comedy 2000 .Jan.30
Dinky Doodle 1000 Feb. 1
Hollywood's Close-Ups ...1000 Feb. 10
Aubrey Comedy 2000 Feb.15
Stan Laurel Comedy 2000 Feb.28
Cartoon 1000 Mar. 1
Comedy Mar. 1
Peacemakers 2000 Mar.15
Peacemakers 2000 Mar.29
Peacemakers 2000 Aor.12
Peacemakers 2000 Apr.26
Peacemakers 2000 May 10
Peacemakers 20°0 May 24
Peacemakers 2000 June 7
Peacemakers 2000 June29
. .Dec. 8
. .Dec. 8
FOX
Paul Jones. Jr Van Bibber Comedy 2000 Nov. 9
Rambles of a Rainbow .... Educational Sept. 28
The Hunt V'm R^hW Comedy 2000 Sept. 14
Finger Lakes Educational 1 reel ... .Nov. 22
The Race Van Bibber 1 reel
Rock Bound Brittany Educational 1 reel
Salt of the Ear.h Educational 1 reel.,
The Burglar Van Bibber 1 reel..
Stolen Sweeties Monkey 2000 .
Nickle Plated West Sunsune Comedies 2000.
A Movie Mad Maid Sunshine
The Masked Marvel Sunshine
The Milk Bandits Sunshine
Dangerous Curves Sunshine
Nobody Works But Father. . Sunshine
The Mysterious Stranger... Sunshine
Head Over Heels Sunshine
Roaring Lions at Home ... Imperial Comedies 2"00 Nov. 23
Up on the Farm Imperial Comedus 2000 Dec. 7
The Sleepwalker Imperial Comediss 2^01 Jan. 4
Blue Blood Imperial Comedies 2<W) Feh. 1
Tons of Trouble Imperial Comedies 20^0 Feb.15
Grief in Bagdad Monkey Comedies 2010 Jan. 11
So This Is Art Monkey Comedies 20°0 Feb. 8
The Guest of Honor Van Bibber Series 20"O Jin. 18
Bibber Series 2000 Feb.15
Varieties ln0Q Jan. 4
Varieties 1000 Feb. 1
Varieties 1010 Jan. 18
Varieties 1000 Feb.15
Varieties 10°0 Mar.15
Varieties 10nO Mar.29
Varieties 1000 Apr.15
.Nov. 2
Comedies 2000 Nov. 30
Comedies 2000 Nov. '6
Comedies 2^00 Dec. 14
Comedies 2010 Der.28
Comedies 20^0 J an .25
Comedies 20"0 Feb. 8
Comedies 2000 Feh.22
A Spanish Romeo Van
Hell Roaring Range Fox
The Violin Speaks Fox
Corsica, the Beautiful . ... Fox
My Lady's Perfume Fox
The Perfect V'ew Fox
From Mars to Munich Fox
Where the Waters Divide . . Fox
ARROW
.Aug. 15
The Dumbwaiter Bobby Dunn 2000.
The Hypnotist Tom and Jerry Cartoon.... 1000
The Wrong Groom Eddie Lyons 2000 Aug. 1
That's That Billy West Aug. 15
Don't Slip Billy West Sept. 1
Her Other Husband Eddie Lyons 2000 Sept. 1
Days of '49 2000
Desert Hawk Oct. 25
Riders of the Plains 2000 Oct. 1
PRODUCERS DISTRIBUTING
The Pill Pounder Comedy 1902
So This Is Hamlet Comedy 1605
Helpful Hogan Comedy 1816
Fiddling Fool Comedy 1891
Pat's Patent Comedy 1573
Fearless Flannlgan Comedy 1808
Life of Reilly •• Comedy 1635
Movie Chats Comedy
Fun from the Press Comedy 1000 Dec,
The Goose Rod and Gun 2 reels
The Quail Rod and Gun 2 reels
Salmon Fishing Rod and Gun 2 reels
The Duck Pod and Gun 2 reels
The Turkey Kod and Gun 2 reels
Aug. 15
Nov. 15
10
LEE-BRADFORD CORPORATION
Subject
Title
Australia's Wild Northwest
House of David
Series 6 Lightning Comedies Comedy 1000 .
derive 12 Cartoons in uoior 1 reel.
RED SEAL PICTURES CORP.
Length Released
2 reels. . .Nov. 15
.Dec. 15
Good Bye My Lady-Love ..
Come lake A Trip in My
Oiu t oiks at Home
Has Any Body Here Seen
1 Love a Lassie
League of Nations
The Cure
1 i,e Storm
Ko-Ko in Toyland
Ko-Ko the Barber
Big Chief Ko-Ko
Ko-Ko Trains Animals ....
Marvels of Motion (Issue A)
Marvels of Motion ( ssue B)
Marvels of Motion (Issue C)
Marvels of Motion (Issue D)
Marvels of Motion (Issue E)
Animated Hair Cartoons . .
"f Matches Struck
Peeps Into Puzzleland .
Should a Husband Tell ...
The Zoo's Who's Who
Up the River With Molly .
The Magic Hour
Do Your Remember
A Day With the Gypsies . .
Stratford-on- Avon
Song Car- Tunes (AA) ...
Song Car-Tunes (AB) ...
Song Car-Tunes (AC) ...
Song Car-Tune9 (Al) ...
Song Car-Tunes (A2) ...
Song Car-Tunes (A3) ...
Film Facts (Issue A) ....
Fi'rn Farts (Issue B) ....
Film Facts (Issue C) ....
Film Facts ('ssue T">) ....
Film Farts (Issue E) ....
F!1m Farts (Tss'ie F) ....
Thaddeus and Arline
Tr. rough Three Reigns ...
P"1
Einstein Theory of Relativity
Dec.27
Airship Jan. 15
(Swanee River) Feb. 1
Kelly Mar. 1
Mar.20
(Out-of-the-Inkwell) Oct.15
(Out-of-the-Inkwell) Nov. 15
(Out-of-the-Inkwell) Dec.20
(Out-of-the-lnkwell) Jan.20
(Out-of-the-Inkweil) Feb.25
(Out-of-the-Inkwell) Mar.20
(Out-of-the-lnkwell) Apr.20
(Slow Motion Novelty) Nov. 1
(Slow Motion Novelty) Jan.17
(Slow Motion Novelty) Mar. 1
(Slow Motion Novelty) Mar.25
(Slow Motion Novell) Apr.15
(Novelty) Sept. 1
(Novelty) Sept.15
(Novelty) Oct.15
(Novelty) Nov .22
(Novelty) Dec.27
(Novelty) Jan.20
(Novelty) Feb.15
(Novelty) Mar. 1
(Novelty) Mar.25
(Novelty) Apr.15
(Animated Song Novelty) Dec. 1
(Animated Song Novelty) Dec.27
(Animated Song Novelty) Jan. 15
(Animated Song Novelty) Feb. 1
(Animated Song Novelty) Mar. 1
(Animated Song Novelty) Mar.20
(Magazine) Oct.15
(Magazine) Nov.20
(Magazine) TVc.25
(Mapazine) Feb. 1
(Magazine) Mar. I
(Magazine) A nr. 1
(A Burlesque Noveltv) Jan. 2
(Two Reel Novelty Spe.)
C-ararter Study (2 Rerls)
(Novelty Spe.) (2 Reels)
SERING D. WILSON
The Goldfish's Pajamas ...
In a Cottage Garden
The World in Color
Thundering Waters
A Floral Feast
Divertisement
Wonder Book
Wonder Book
Wonder Book
Nero's Jazz Band
Why Sitting Bull Stood Up
Columbus Discovers Wh'rm
Balboa Discovers Hollywood
Rip Without a Wink
The James Boys' S:ster —
Napoleon Not So Great . . .
Cleopatra, Her Easy Mark
Teaser Island
Crusoe Returns on Friday..
Sir Walt and Lizzie
Kidding Captain Kidd
Honeymoon Heaven
Love's Tragedy
A Ripe Melodrama
The Flying Elephant
An Ice Boy
Kid Noah Comedies 1000
Color Shots 1000
Color Shots 1000
Color Shots 1000
Color Shots 1000
Color Shots 1000
Volume
Volume
Volume
New
New
New
New
New
New
New
New
New
New
New
New
Karlo
Karlo Kolor
Karlo Kolor
Ebony
Ebony
1000
1000
1000
1000
1000
1000
1000
1000
1000
1O00
1000
1000
1000
1000
1000
Kolor Komics 1000
Komics 1000
Komics 1000
Comedies 1000
Comedies .... 1000
Red
Head
Satires
Red
Head
Satires
Red
Head
Satires
Red
Head
Satires
Red
Head
Satires
Red
Head
Satires
Red
Head
Satires
Red
Head
Satires
Red
Head
Satires
Red
Head
Satires
Red
Head
Satires
Red
Head
Satires
BRAY
Romance of Life Romance series 2 reels
The Immortal Voice Romance series 2 reels
Man at the Throttle Romance series 2 reels
Black Sunset Romance series 2 reels
Treasure Island Col. Heeza Liar 2 reels
Heeza L. and the Ghost . . Col. Heeza Liar 2 reels
Heeza L. Detective Col. Heeza Liar 2 reels
Heeza Liar's Burglar Col. Heeza Liar 2 reels
African Jungle Col. Heeza Liar 2 reels
Heeza Liar's Vacation Col. Heeza Liar 2 reels
Page 90
Exhibitors Trade Review
NEW
EQUIPMENT
WILL BRING
NEW
BUSINESS
// Not
Why Not?
— You Need Carbons, Better
Carbons ;
— It's Time to Install An
Organ ;
— Your Draperies Are Shod-
dy— Buy New;
— A Tier of New Seats
Wou'd Boost Profits;
— Your Lobby Frames Are
All Out of Style;
— And What-Not — and Why
Not? We Ask You!
Would you eat in a restaurant where the menu never
changed? Then why expect to increase patronage — or
even hold what you have — when you fail to give 'em
SOMETHING NEW!
In this up-to-the-minute industry there are new discov-
eries — fresh innovations — over night. Wash your
theatre's face and give it a new suit for the new season.
You know a good "front" carries a man a long way. It
will do the same with a playhouse.
Remember that the best exploitation is the service you
render inside the theatre. Give your patrons the best —
and you'll get your reward at the box-office.
NOW'S THE TIME
To Buy Equipment!
Follow the Equipment Section and Classified
Opportunities in Exhibitors Trade Review
May 16, 1925
Page 91
Where to Buy It
Catalogs and Literature Listed in This Directory May Be Obtained By Writing to This Paper or to the Manufac-
turers. To Insure Prompt Attention When Writing to Manufacturers, Always Mention inhibitors '1 kaue Keview
AISLE) LIGHTS
The Brookins Co., 360 North Michigan
Avenue, Chicago, 111.
Exhibitors Supply Co., 845 South Wabash
Avenue, Chicago, 111.
Kausalite Manufacturing Co., 6143 Evans
Avenue, Chicago, 111.
(Illustrated pamphlet on aisle lights)
ARTIFICIAL FLOWERS
General Flower and Decorating Co., 311
West 50th Street, New York.
The McCallum Co., Pittsburgh, Pa.
Frank Netschert, 61 Barclay Street, New
York.
(Illustrated catalog on artificial flowers)
Schroeder Arti^cial F!nn-ers Mfer Co.,
6023 Superior Street, Cleveland, Ohio.
Worcester Artificial Decorating Plant Co.,
194 Front Street, Worcester, Mass.
ART TITLES
O. C. Bucheister, 245 W. 55th St., New
York.
AUTOMATIC CASHIERS
Brandt Automatic Cashier Co., Dept. U
Watertown. Wis.
(Illustrated booklet)
CAMERAS
Eastman Kodak Co., Rochester, New Yo^k
(Illustrated catalog)
Motion Picture Apparatus Co., 110 West
32nd Street, New York.
(Pamphlet on motion picture cameras)
CARBONS
M. G. Felder Sales Co., 1540 Broadway,
New York.
Charles W. Phellis & Co., 130 West 42nd
Street, New York.
Hugo Reisinger, 11 Broadway, New York.
CHAIRS
Heywood-Wakefield Co., Boston, Mass.
Mahoney Chair Co., Gardner, Mass.
CURTAIN CONTROLS, AUTOMATIC
Automatic Devices Co., Allentnwn, Pa.
J. H. Welsh, 270 West 44th Street. New
York.
DECORATORS
Carson Scenic Studios, 1507 N. Clark,
Chicago, 111.
Gibelli & Co., 1322 Vine Street, Philadel-
phia, Pa.
United Scenic Studios, 30 W. Lake St.,
Chicago, 111.
DISINFECTANTS. SPRAYS, ETC.
Rochester Germicide Co., 16 Dowling
Place, Rochester, New York.
DYES, LAMP
Bachmeier & Co., Inc., 438 West 37th
Street, New York.
FILM RAW STOCK
Eastman Kodak Co., Rochester. N°w
York.
Fish-Schurman Corp., 45 West 45th
Street, New York.
FLOOR COVERINGS
Clinton Carpet Co., Chicago. 111.
(Illustrated pamphlet on carpet and rug fashions)
FRAMES, MIRRORS, ETC.
Stanley Frame Co., 729 7th Avenue, New
York.
(Illustrated catalog on display frames and bulletin
boards)
Dwyer Bros., 520 Broadway, Cincinnati, O.
INSURANCE
Theatre Inter-Insurance Co., 137 South
5th Street, Philadelphia, Pa.
INTERIOR FURNISHINGS
Robert Dickie, 247 West 46th St., New
York.
LAMPS
Edison Lamp Works of N. J., Harrison,
N. J.
(Illustrated catalog on lamps and illuminating acces-
sories)
LAMPS, REFLECTING ARC
Morelite Co., Inc., 600 West 57th Street,
New York.
Warren Products Co., 261 Canal Street-
New York.
LAMP ADAPTERS
Best Devices Co., 22 Film Building, Cleve-
land. Ohio.
(Illustrated catalog on motion picture equipment)
LENSES
Bausch & Lomb Optical Co., Rochester,
New York.
(III. catalog on lenses of all kinds)
C. P. Goerz American Optical Co., New
York City.
(III. catalog on lenses of all kinds)
Gundlach-Manhattan Optical Co., 767
Clinton Street. S. Rochester, N. Y.
Kollmorgan Optical Co.. 35 Steuben
Street. Brooklyn, N. Y.
Projection Optics Co., 203 State Street,
Rochester, N. Y.
(Illustrated catalog on projection lenses)
Semon. Rnche & Co., 636 Greenwich
Street x"ew York.
(Illustrated pamphlet on lenses)
L. Solomon & Co.. 199 Wooster Street,
New York.
LTOTTTTNG EQ.UTPMENT, SPOTLIGHTS.
ETC
Charles H. Bennett. Cleveland. Ohio.
Best Devices Co., Film Bldg., Cleveland, O.
Henrv Menstrum, 817 fith Avenue, New
York.
Charles T. Newton, 244 West 14th Street,
New v^rl<.
(Illustrated catalog on stage effects)
Sun Ray Lighting Products Co., 119 La-
fivot*p Street. New York.
(Illustrated catalog on spot and flood lights)
Universal Electric Stage Lighting Co., 321
TVeqt 5nth Street. New York.
(Illustrated catalog on stage and lobby lighting equip-
ment)
Dwyer Bros., 520 Broadway, Cincinnati, O.
MAROUTSF. METAL WORK. ETC.
Moeschl-Edwards Corrugating Co., Cin-
oinnnti. <~>hio.
(Illustrated catalog on metal marquise, doors and
sashes)
Ttip ProBert Sheet Metal Co., Covington.
Ky.
Edwin C. Reinhardt Mfg. Co., 326 2nd
Street, Cincinnati, Ohio.
MUSTC STANDS
Lihertv Music Stand Co., I960 East ll 6th
Strppt. Cleveland. Ohio.
(Illustrated catalog on orchestra music stands)
ORGANS
Austin Orean Company. Hartford, Conn.
M. P. Moiler. Tnc.. Haererstown, Md.
(Illustrated catalog on theatre organs)
Geo. W. Reed & Son. W. Boy'ston Street,
Roston. Mass.
Rudolnh Wnrlitrer Co.. Cincinnati. Ohio.
(Illustrated catalog on theatre nrpansl
Viner & Son, 1375 Niagara St., Buffalo,
N. Y.
PENCILS. SLIDE
Rlaisdell Pencil Co., Philadelphia. Pa.
PRINTS. M. P.
Consolidated Film Industries, New York.
Duplex Motion Picture Industries, Sher-
man St. & Harris Ave., Long Island
City. N. Y.
Rothacker Film Mfg. Co., Chicago, 111.
PR TNT PRESERVATIVES
Counsell Film Process and Chemical Co.,
236 West 55th Street. New York.
PRINTING PRESSES — (Hand)
Globe Type Foundry, Chicago, 111.
PRINTERS
Filmack Co., 738 South Wabash Avenue,
Chicago, 111.
Kleeblatt Press, 351 W. 52nd St., N. Y. City.
Rialto Printing Co.. 1239 Vine Street,
Philadelphia, Pa.
Hennegan Co., Cincinnati, Ohio.
PROJECTION MACHINES
Brenkert Light Projection Co., Detroit,
Mich.
(Illustrated catalog on projection machines, flood and
spot lights)
Nicholas Power Co.. 90 Gold Street, New
v"rk.
(Illustrated catalog on protectors, accessories ana
lamps)
Precision Machine Co., 317 East 34th
ctr^ft. Vpw Vork.
(Illustrated catalog on projection machines and acces-
sories )
Superior Projector. Tnc, Coxsackie, New
York.
(Illustrated catalog on protection machines and acces-
sories)
SAFES. FILM. AND SHIPPING CASES
American Film Safe Co., 1800 Washington
Blvd., Baltimore, Md.
Russakov Can Co., 936 W. Chicago Ave.,
Chicago, 111.
SCENERY
Theodore Kahn, 155 W. 29th Street, New
^ork.
United Scenic Studios, Inc., 30 Lake
Street, Chicago. 111.
SCREENS
National Screen Co., Film Bldg., Cleve-
land, O.
SHUTTERS
Double Disc Shutter Co., 2100 Payne Ave...
Cleveland, Ohio.
SLIDES
M. S. Bush, 52 Chippewa Street, Buffalo,
x*ew York.
(Pamphlet on illustrated slides to accompany pipe
organ features)
Radio Mat Slide Co., New York.
Standard Slide Corp., 209 West 48th
Street New York.
(Illustrated catalog on picture slides)
SPI.TCTNG. FTLM
General Machine Co., 359 East 155th
Street. New York.
(Pamphlet on motion picture splicing machines)
STAGE RIGGINGS
Peter Clark, Inc., 534 West 30th Street,
New York.
SWITCHBOARDS, THEATRE
Mutual Electric & Machine Co., Detroit,
(Illustrated catalog on electric switchboards)
THEATRES FOR RENT
Wm. J. Smith & Co., 1457 Broadway,
New York City.
THUMBTACKS
Solidhed Tack Co., 37 Murray Street, New
*'ork.
(Illustrated pamphlet on thumbtacks and punches)
TICKETS
Arcus Ticket Co., 352 N. Ashland Avenue,
Chicago. 111.
Globe Ticket Co., 352 North 12th Street,
PhPadelphia, Pa.
(Illustrated pamphlet on roll and strip)
Keystone Ticket Co., Shamokin, Pa.
Trimount Press Co., 113 Albany Street,
Boston, Mass.
World Ticket & Supply Co., 1600 Broad-
way, New York.
(Illustrated pamphlet on theatre tickets and ticket
registers )
TIME CLOCKS
The Tork Company, 8 West 40th Street,
New York.
(Folder on time clocks)
TRANSVERTERS
Hertner Elec. Co., 1905 W. 112 St., Cleve-
land, Ohio.
VENTILATING
Typhoon Fan Co., 345 West 39th Street,
New York.
Page 92
Exhibitors Trade Review
Theatre Equipment and News
MASTER
GLASS
BEAD
SCREEN
?
The Screen that makes
every seat in your thea-
tre a good one.
-FREE-
At The Convention
BOOTH 226
A Standard Size Screen
value $400.00 given to the
lucky Exhibitor
Get Your Ticket at Booth
iVo. 226
National Screen Co.
Film Building
2100 Payne Ave.,
CLEVELAND, OHIO
DON'T MISS THIS ONE
AT MILWAUKEE SHOW
Exhibitors who attend the Milwaukee
Equipment Show are in for something they
have not figured on getting. And the best
part of the matter is that this extra something
is free.
The Doubledisc Shutter Co., and the Na-
tional Screen Co., are going to offer valu-
able prizes to the attending exhibitors. These
prizes will be awarded to a lucky-number
holder, which number can be obtained free
at the display booths of the companies.
The National Screen Company is offering
one of their screens which has a market
value of $400.00 to the exhib tor who was
born with the silver spoon in his mouth. The
company places no limitations upon the num-
ber of slips that any exhibitor may submit.
The exhibitors will obtain the slips from the
company booth, sign his name to a duplicate
si p, and throw one into a little box there.
On the last day of the convention, Friday,
May 15, the drawing will be made.
The Doubledisc Shutter Co., on the other
hand, will make their drawing for prizes a
daily affair, offering a set of shutters at the
end of each convention day to the lucky-num-
ber holder.
Lattice Hanging Baskets
for
Theatre Lobbys &
Stage Set
Booklet mailed upon request.
Schroeder Art Flower
Mfg. & Decorators,
6023 Superior Ave.,
Cleveland, O.
LIBERTY MUSIC DESKS
IN GREAT DEMAND
A larger number of theatres is each day
swinging over to the use of the Liberty Mu-
sic Desks. Among that number at the pres-
ent writing are:
Keith's Palace, Allen Theatre, Public Audi-
torium, and Hippodrome, Cleveland, Ohio ;
P'ccadilly Theatre, and Hippodrome, New
York; Pubic Auditorium, Earl Theatre,
Mayflower Hotel, and Keith's, Washington,
D. C.
About ten years ago, the inventor of this
popular desk was an organist at the Mall
Theatie, Cleveland, Ohio. This man, E. J.
Smith, found the lighting conditions on his
console in a deplorable condition, and often
found great difficulty in following his mu-
se towards the end of the evening when
his eyes began to tire under the strain of poor
lighting.
Being a true American he soon began to
experiment with the lights in an effort to
alleviate the existing conditions, and it was
so that the Liberty Music Desk had its in-
ception. It is well worth noting that besides
being a most capable organist, Mr. Smith
had previously been employed by the Gen-
eral Electric Co., and the Westinghouse Co.
Of course the desk as Mr. Smith origin-
ally made it is not the desk that is on the
market today. It took him many days and
weeks to 'ncorporate into the articles all the
features that are part and parcel of the desk
today.
The organist, the repair men, the orchestra
conductor and musicians, the pianist, and
even the architect were given consideration
in the making of the final products. For
each of these important cogs in the making
of a good theatre, some important feature
has been allowed.
The Colney Theatre
Somebody put one over on the
trade magaznes by sending out for
publication a list of erroneous equip-
ment that was supposed to have been
installed in the new Colney Theatre,
Philadelphia.
Further investigation has brought
to light the correct list which is given
here following.
The projection room has three of
Powers' latest type projectors, two
double ampere G. E. Generators, two
automatic curtain machines, 21 foot
SuperLite Screen, Brenkert Spot
Lights, Powers Dissolving Stereopti-
con, and Bausch & Lomb Lenses and
Condensers. It is also to be noted
that the cooling and ventilating sys-
tem is the Solar System, designed
and installed by the J. Brown & Co.
of Philadelphia.
WORLD'S LARGEST EXCLUSIVE AMUSEMENT TICKET PLANT TWENTY- EiCHT YEARS EXPERIENCE AT YOUR SERVICE
ROLL (SK?) FOLDED
AftCUsTlCKET/g
/ ^ 352 N. ASHLAND AVENUE \VT
TICKETS
CHICAGO, ILLINOIS RfSJ f(JH Inf lEAST M0Nfv quickest liniviRY correctness guaranteed
May 16, 1925
Page 93
EQUIPMENT SHOW AT MILWAUKEE
BIGGEST IN INDUSTRY'S HISTORY
There are going to be some hot times at
Milwaukee this week when the equipment
manufacturers get at the exhibitors while
these latter are collected in session for their
own convention. Never before have the
manufacturers and dealers of America struck
such an opportune moment for the display
of their goods. That these dealers have
fully realized that opportunity was proven by
the scramble there was for preferred booth
and show space.
Dealers and manufacturers of every item
that has anything to do with the motion pic-
ture industry will be represented in full.
Many organ zations who never attended one
of these shows before have this time pitched
in with a full line of goods.
Among these dealers and manufacturers
who will display their wares are :
Addressograph Company, Chicago, 111. ;
Brandt Automatic Cashier Co., Watertown,
Wisconsin; Bausch and Lomb Optical Co.,
Rochester, N. Y. ; Brenkert Light Projection
Co., Detroit, Michigan; Carbon Products Co.,
"BEST" BABY SPOT
For Spot or Flood Liteing
WELL VENTILATED
COMPLETE WITH — LENS, SLIDE
HOLDER AND BASE
PRICE $15.00
BEST DEVICES CO.
Film Bldg., CLEVELAND, O.
Lancaster, Ohio; James H. Channon Mfg.
Co., Chicago, 111.
Da-Lite Screen & Scenic Co., Chicago, Ill-
inois; Edison Lamp Works, Harrison, N. J.;
Double Disc Shutter Co., Cleveland, Ohio.
Elliott Addressing Machine Co., Chicago,
111. ; Exhibitors' Supply Co., Milwaukee, Wis-
consin ; Fulco Sales Company, Chicago, Ill-
inois; Hertner Electric Co., Cleveland, Ohio.
Hoefer Change-Maker Co., Kansas City,
Me. ; Automatic Devices Co., Allentown, Pa. ;
Huntington Laboratories, Huntington, Indi-
ana; Howell's Cine Equip. Co., New York
City ; Kohler Com-
pany, Kohler, Wis. ^^^^^^^^^^^^^^
Liberty Music
Stand Co., Cleve-
land, Ohio ; M'nusa
Cine Screen Co., St.
Louis, Mo. ; More-
lite Company, New
York City ; National
Lamp Works, Cleve-
land, Ohio.
National Carbon
Co., Cleveland,
Ohio ; Nicholas
Power Co., New
York City ; Preci-
sion Machine Co.,
New York City.
Pyrene Mfg. Com-
pany, Chicago, Ill-
inois ; Rawson &
Evans Co., Chicago,
Ill'nois.
Rockbestos Prod-
ucts Co., New
Haven, Conn. ; Ros-
co Laboratories,
Brooklyn, N. Y. ;
Simplex Ticket
Company, Chicago,
Illinois.
Standard Mfg.
Co., Cambridge City,
Indiana ; Theatre
Supply Co., Cleve-
land, Ohio; Voigt
Company, Philadel-
phia, Pa.
Warren Products
Co., New York
City ; Westinghouse
Lamp Co., Blo^m-
field, N. J. Westing-
house Electric Co.,
East Pittsburgh,
Pa. ; Bartola Musi-
cal Instrument Co.,
Oshkosh. W sconsin.
From May 12 to May 17 inclusive, at the
Milwaukee Auditorium, Milwaukee, Wis., the
following organizations will convene for ex-
hibition and executive session: 1. Associa-
tion of Motion Picture Equipment Dealers of
America and Manufacturers Division. 2.—
Motion Picture Theatre Owners of America.
3. Association of Independent Producers and
Distributors.
NEWEST
AND
BEST
LIBERTY
MUSIC STAND
STANDARD FOR
ALL PURPOSES
On Display at Convention
Booth "C"
SEND FOR
OUR NEW
BOOKLET.
LIBERTY MUSIC STAND CO.
1960 E. 116th St.
CLEVELAND, OHIO
BUY A "MORELITE" FOR MORE LIGHT
THE LAMP YOU WILL EVENTUALLY USE
ALADDIN'S LAMP of MOTION PICTURES
IT PERFORMS MIRACLES AfW/l&S
ON DISPLAY AT fflfffllllr
THE MILWAUKEE CONVENTION VjffisV
VISIT BOOTHS NO. 222 and 223 JUNEAU HALL ^A\>
EXPORT ORDERS CAREFULLY EXECUTED
MORELITE COMPANY, Inc.
Passed by National Board of Fire Underwriters 600 W. 57th St. New York City
DISTRIBUTED BY ALL THE BEST DEALERS OF MOTION PICTURE EQUIPMENT EVERYWHERE
Page 94
Exhibitors Trade Review
I II is co-
ll II II II II u
1 ii ii ii ii mi
I 11 ii "
i li II 33 Mill?
Seattle Suburb Gets New Theatre
LAST WEEK, the Madrona Garden Theatre opened its doors to an admiring
public for the first time. The theatre is in the Madrona suburban section, on
the southwest corner of 29th Avenue and E. Cherry Street, where it covers an
area of 77 by 136 feet. It is considered the most up-to-date community photoplay
house in Seattle.
The theatre was built by George F. Bes-
singer, a well-known theatre owner and pro-
moter and old-time Seattle booster. Bessin-
ger knows the business from every angle,
having acquired his first knowledge and ex-
perience as a moving picture operator and a
member of the Seattle Local, Operators'
Union No. 154. He bought out the place
where he was last employed, and for the past
15 years has been his own boss.
Comfortable theatre chairs were installed
to accommodate a crowd of 800 movie fans.
The chairs, of latest design, are anchored in
a concrete floor covered with noiseless cork
linoleum, with deep plush carpet in the aisles.
A $14,000 Smith organ of modern, im-
proved type, fitted with all late attachments
for special effects, was played by one of the
city's lead ng organists, a member of the
Musicians' Association.
The building was constructed under per-
sonal supervision of C. F. Martin, Seattle
contractor and theatre builder. Martin de-
clares that every appointment for comfort
and health was incorporated in the structure,
avo ding the shortcomings so common in the-
atre buildings. The air is changed every
seven minutes, carrying heated or chilled air
to every part of the auditorium as the season
requires without any evidence of artificial
circulation.
Electrically driven plush working curtains
are installed on the stage, which is large
enough to accommodate special vaudeville
numbers, country store novelties and other
entertainment features. Special color effects
will be introduced on scenic subjects, and the
latest and most expensive picture screen re-
flects the pictures, giving increased clarity
and definition. The "mirror reflecting arc," a
new departure in projection equipment, is
employed, insuring a soft white light of un-
paralleled brilliancy, yet restful to the eyes.
All eye-strain is el minated by the new equip-
ment, it is claimed.
A roomy foyer, set with growing palms,
leads to the auditorium, flanked by special
rest rooms for men and women, and a nurs-
ery with attendants to accommodate mothers.
* * *
Theatre for Hempstead, N. Y.
Archt. — Harrison G. Wiseman, 25 W. 43
St., N. Y. C. building Theatre, Stores (12)
and Apt. Bldg, $400,000. 3 sty., 145 x 300 at
Main and Columbia Sts., Hempstead, N. Y.
Owner — Calderone Theatrical Corp., 314
Fulton Ave., Hempstead, N. Y. S. Calder-
one, pres. Gen. contr. let to Masem & Sons,
957 Broadway, Brooklyn, N. Y.
B. F. Keith's theatre, in Cleveland,
is one of the loftiest theatre build-
ings in the country. The lower
floors are devoted to the theatre
while the remainder of the build-
ing is devoted to offices. It is
built of terra cotta and brick.
"Boomerang" Opens
New Granada Theatre
The new Granada theatre at La Jolla,
California, recently completed for Louis
Stutz and Dr. L. N. Isaacs, was opened with
"The Boomerang" as its first feature film.
The entire building, of wh'ch the theatre is
a unit, represents an investment of $170,000
and includes six stores, the United States Na-
tional bank and 15 offices. It occupies a site
at Girard and Wall streets and is said to be
modern in every detail.
The theatre is equipped with drop curta'ns
of blue and gold metallic cloth and the seats,
upholstered in red Morocco leather, are
roomy and comfortable.
Elaborate electric features have been in-
stalled. A flood light over the marquee lights
the front of the house and an up-to-date
switchboard back stage will provide numer-
ous lighting effects for stage productions.
With a seating capacity of 800 the new the-
atre will be adequately ventilated, and every
comfort and convenience provided for
patrons.
In addition to a large pipe organ which is
played by Emmett Gaderer, the theatre has a
five-piece orchestra. The policy of the house
will be to show the latest film releases with
three acts of vaudeville added on Wednesday
nights. Provided with a stage suitable for
presentation of large attractions, the house
later will offer high class lectures, concerts,
traveling shows and other theatrical features.
Mrs. Ruth Trull is the house manager of the
new Granada.
* * *
Contemplated Construction
Owner — The Clearfield Amusement Co.,
Mrs. Daisy Thorn Johnston, pres., to build
theatre (Driggs. int. alt.), private plans. At
Clearfield, Pa.
5fc :fc
Owner — Fitzpatrick-McElroy Co., F. W.
Hawley, Mgr., Ludington, Mich., contem-
plates Theatre (Lyric, rebld.) $100,000, at
Ludington, Mich. Archt. not selected. Ma-
turity indef.
Owner — Kalleres & Loupas Bros., Grand
Theatre, 790 Broadway, Gary, Ind. contem-
plates Theatre (M. P.) and 'Hotel, at S. W.
Cor. 35th St. and Broadway, Gary, Ind.
Archt. not selected. Site purchased.
* * *
Owner— Mrs. Martin Bruhl, 400 North St.,
Burlington, la., contemplates Theatre (rebld.
and remodel.) $30,000. 3 sty. and bas. Archt.
not selected. Maturity very indefinite.
The Nixon Theatre, in Cleveland,
is a beauty in both design and in-
terior decorations. It is one of the
most popular theatres in the
"Sixth City" and offers the best
The Orpheum, in
Detroit, is one of
*he most modern
theatres in that
city. It is built
of brick and stone
and its beauty lies
in its simplicity
of design.
VINER
ORGANS
THE STANDARD
Since 1835
Your patrons will appreciate really
good music.
Organ music is undoubtedly best
for your theatre because it can best in-
terpret your pictures.
VINER ORGANS are superior for
this purpose — because they can so well
express the true sentiment of any
motion picture better than any other
music.
The rich tones of Viner Organs are
always apparent where good music is
appreciated.
Send for Full Information On
Our Organs
VINER & SON
1375 NIAGARA ST., BUFFALO, N. Y.
SAFETY
FIRST"
Speed is essential
"CERTIFIED PRINTS" are turned
out speedily but without sacrifice of
safety to the photographic qualities and
screen brilliancy.
The Consolidated Film Industries, Inc.
New York Los Angeles
e
Consolidated Certified Prints
Page 96
Exhibitors Trade Review
REFLEX
REFLECTOR
Latest
and
Best!
DESIGNED FOR THEATRE
LIGHTING in the lobby, interior
and cove, and on sign boards.
Scientifically correct, giving increased
and better light. For use with 100 or
150 watt lamp.
PRICE $3.00 each
SUN-RAY SPOT-FLOODLIGHT
for lobby and decorative lighting.
USED BY LEADING
THEATRES EVERYWHERE
Supplied complete
with color - frame
and five assorted
color gelatines.
PRICE
complete
$13.50
ORDER . THROUGH YOUR DEALER
OR DIRECT
SUN-RAY LIGHTING
PRODUCTS, INC.
119 Lafayette Street New York, N. Y.
0R0L0GUES FINDING
FAVOR IN THEATRES
The Standard Slide Company is putting
out a series of Orologues that are finding
much favor with the users of organ slides,
besides making friends among those who
have hitherto not attempted the use of these
organ novelties.
One of the most popular of the series is
the "Girls of Yesterday" group containing
twenty-four slides, and making up a medley
of old-timers and the more popular songs
of today that use the "GIRL" as the theme
and inspiration.
The slides take one through different
phases of the "GIRL," such as the Wedding
March of today and yesterday, the dances
of the different times, fads, flappers and so
on. There is a laugh in every one of these
slides, and the music for the organ has been
excellently prepared.
"The International Table d'Hote," a series
of eighteen slides, is another that affords a
great deal of amusement. This series is one
that takes the audience through the national
and favorite airs of the countries of the
world.
CONVERT
YOUR CARBON
ARC HOUSING TO
MAZDA PROJECTION
WITH
BEST MAZDA
ADAPTOR
ONLY
$13.50
WITHOUT
LAMP
Greater convenience
—Lower operating
cost — improved
pictures—
BEST ADAPTORS
FOR SALE AT ALL DEALERS
BEST DEVICES CO.
Film BIdg. CLEVELAND, O.
FAIR PARK AUDITORIUM
PUT IN BARTON ORGAN
The largest theatre organ in the south-
west will be installed by the Bartola Musical
Instrument Company in the Fair Park The-
atre and auditorium, Dallas, Texas.
The auditorium is to be used for motion
pictures, concerts, recitals and road attrac-
tions. It will be completely equipped with
a battery of motion picture machines, stage
lighting effects, picture screens. It will have
a seating capacity of 5500.
The contrast was closed by Mr. Dan Bar-
ton in conjunction with the Bartola Musical
Instrument Company's southern representa-
tive, Mr. Phil H. Pierce of the Phil H.
Pierce Company, Dallas, Texas.
The Barton Organ to be installed is
a very large unit orchestral organ and will
be the largest theatre instrument in the
southwest.
Two late type Powers machines have been
installed at the Liberty Theatre, Oklahoma
City, Okla., by the Southern Theatre Equip-
ment Co., Oklahoma City.
SOLIDHED
POSTER
TACKS
Hand}; tacks for tacking up posters,
pictures, etc.
No. 448 — V2 in. per 100-25c
T.ihpral trade discount
SOLDDHED TACK COMPANY
39 MURRAY ST.
NEW YORK CITY
D DOUBLE DISC SHUTTER
On Display
At BOOTH No. 226
AT THE MILWAUKEE CONVENTION
SEE OUR SPECIAL DEMONSTRATION
Double Disc Shutter Co.
FILM BUILDING, 2100 PAYNE AVE., CLEVELAND, O.
May 16, 1925
Page 97
BREAK GROUND SOON
FOR 86th ST. THEATRE
The first steps in the construction of a
magnificent combined vaudeville and movie
house, estimated to cost about $400,000, will
shortly be taken with the breaking of ground
at 86th st. and 5th ave., on the former O'Don-
nell Estate, recently purchased by the Shore
Road Theatre owners.
The plans for a handsome structure with
a seating capacity of 2,500, with an elabor-
ately decorated interior. The seats will be
the last word in comfort, obviating the dis-
comfort experienced in man)' so-called
modern theatres. This theatre, which is the
third big structure to be built by the man-
agement of the Shore Road Theatre, will be
known as the Eighty-sixth Street Theatre.
The structure, like more modern theatrical
projects, will contain stores and offices, and
is bound to have a beneficial effect upon
86th st., already booming so splendidly.
The other theatres built by the same com-
pany are the Coliseum Theatre, at 4th ave.
and 52d st., and the Shore Road Theatre, on
86th st., between 4th and 5th aves.
Construction on the new theatrical enter-
prise will be started in the near future, and
the theatre will probably be completed early
in the season next year.
The officers, all residents of Ft. Ridge,
will be : Frederick Huebner, Eugene H.
Pulch, John B. Berger and Henry E. Pulch.
We Don't Want To Crow
About Ourselves
BUT
Our Sets
Are The Talk Of The Trade
— Dress up your Theatre —
Send For Prices On Our Standard Sets
THEATRE
DROPS
CURTAINS
DRAPERIES
Stage Settings
Prologue Sets
All Designs
Original
THEODORE KAHN, SCENIC STUDIOS
155 West 29th Street PHONE PEN 2288 New York City, N. Y.
Have Stood the Test for Years
CARBONS
For AH Types of
MOTION PICTURE PROJECTION
"ELECTRA" Pink Label Carbons
"ELECTRA" Copper Coated Negative Carbons
"ELECTRA" White A. C. Lower Carbons
"ELECTRA" High Intensity Carbons
"ELECTRA" Low Intensity Carbons
Also Carbons for every kind of lighting
Write for Prices and Samples
HUGO REISINGER
Sole Importer United States, Canada, Mexico
11 Broadway New York
IF YOU ARE IN THE
MARKET FOR ANY KIND OF
MOTION
PICTURE
APPARATUS
CONSULT US — AND SAVE MONEY
SEND FOR OUR PRICE LIST
Motion Picture Apparatus Co.
110 West 32d St., New York.
Phone Penn. 6564
Page 98
Exhibitors Trade Review
Robert F. Carsen
Scenic Studios
CONSTRUCTORS, DESIGNERS
and PAINTERS
of
PICTURE and STAGE SETTINGS
Specializing in renting
amateur productions.
scenery for professional and
FABRIC SETTINGS
ELECTRICAL EQUIPMENT
THEATRICAL HARDWARE
and SUPPLIES
1507 No. Clark Street
CHICAGO, ILL.
Phone all Depts. Delaware 6022: Office, Superior 1852
—PROJECTION—
Optics, Practical Ideas and Electricity
By WESLEY TROUT
Zet t/us
Magnet ft J/
MburTheatte
A Visit to Denver, Colorado
The writer had the pleasure, a few weeks ago, of visiting
the Denver Theatre Supply House, which is under the
capable management of friend Jap Morgan, a real old-timer
in the theatre supply game. They have one of the best
equipped repair shops that it has been my pleasure to visit
in a good many moons, the repair work being done under
the supervision of Mr. Barbour, who has been at the game
for over thirty years. The shop is equipped with all -kinds
of tools to do expert work with, and it is done well by Mr.
Barbour. They are distributors for Powers Projectors and
Minusa Screens. The writer was made welcome by his old
friend Jap, and sincerely thanks the entire staff for their
most hearty welcome and courtesy shown the writer while
in the City of Denver.
My next trip was over to the Exhibitors Supply Co.'s
place of business where I was made welcome by Tommy
Anglin, the ever smiling equipment buyer, and next by that
very, very busy Harry Johns, live-wire salesman. Harry is
the boy that REALLY DOES SELL LOTS and LOTS of
theatre equipment for the Exhibitor Supply Co., in Colo-
rado. Wyo., and Montana. Harry says business is very,
very good in these States. Mr. Ransdell is the live-wire
manager for the firm, but friend Ransdell was out on the
road during my visit in the city, so at the time of writing
this we did not get to chat with him. Later on we will
publish some of the news notes from Ransdell's visit in the
various states, as soon as he arrives home. The exhibitors
Supply Co., are distributors of the Sim-
plex Projector and Minusa Screens,
and many other equipment products.
Both firms report that business has
been very good for them, and that they
look forward to an extra good summer
business. Each firm has men on their
staff that are well versed in equipment
and projection, as every supply house
should have. To render real service
to exhibitors and projectionists, the
manager of a theatre supply house
should have a good knowledge of pro-
jection so that he can tell a purchaser
of equipment what lenses, condensers,
screen and projectors will be best
for his theatre.
INCREASE the pulling power of your feature pictures.
Let the Slideograf keep the crowds on the outside al-
ways informed of your present and coming programs.
DAY AND NIGHT this novel attention getter auto-
matically flashes in succession, 10 to 20 standard size
slides.
Display it in your lobby. It's a sure way of keeping
your patrons up to tabs on the pictures they wantlo see.
Write for illustrated folder giving full information on
the Slideograf — also how it pays for itself in a few
weeks.
SLIDEPfiRAF
STANDARD SLIDE CORPORATION
B'way and 48th St., New York
Arkansas City, Kansas. — The third
finest theatre in Kansas — the new Bur-
ford Theatre — was opened a few weeks
ago to capacity business. Roy Burford
is the manager and owner. The new
house seats about 1,400 people and cost
around $200,000 to erect. A seven-
piece orchestra and organ will furnish
the music.
^ $ $
In the little town of Russell, Kansas,
is announced the opening of the new
$52,000 Main Street Theatre, under the
capable management of Wallis Bros.,
owners of the Isis Theatre. The pro-
jection room is equipped with two late
Simplex machines. A Gardiner Gold
Fibre screen is used, and a pipe organ
furnishes the music.
May 16, 1925
Page 99
arvelous Results
OBTAINED WITH
COUNSELL PROCESS
INDICATED BELOW
iiiili
BEFORE PROCESSING
AFTER PROCESSING
HAVING NOTED THE ABOVE RESULT, TAKE
ADVANTAGE OF IT— HAVE YOUR OLD
PRINTS PROCESSED—
The COUNSELL PROCESS "A"
for the reconditioning of old oily and stained film —
is now ready for the trade —
A limited number of processing machines are
ready for shipment to those whose orders have pre-
viously been received. Others will be manufactured
as rapidly as possible and orders placed now will be
filled in 60 to 90 days. These machines, small and
convenient to place, will be rented to exchanges so
that they may do their own reconditioning.
This process gives used or discontinued prints 50%
additional life.
Lounsell rum Process
& Chemical Co.
American Factory — Fort Lee, N. J. Main Office Foreign Factory — Sydney, Australia
236 West 55th Street, New York City
Page 100
Exhibitors Trade Revie
BETTER PICTURES
FROM GOOD PICTURES
Will Increase Your Audience
THE
— Eliminates the flicker and fluctuation as proper
current and light values are maintained.
It produces superior light at a lower cost with
better operating conditions, otherwise impossible.
Especially important with
Mirror Arc Projection
Send for our special literature showing why
every theatre needs the Transverter.
SEE OUR EXHIBIT
BOOTH No. 1 in KILBOURNE HALL
S^cHERTNER electric company
Locust Avenue Cleveland , ot\fo U SA
^ REAL :V
NOVELTY STORY
WITH MUSIC
Told e>yo
Misiieally Illustrated Slides
^ 4- RELEASES READY
WRITE: TO DAY1
Standard Sum Corp.
.• y v *.
Moeschl-Edwards Canopies
There are few theatres today that haven't
marquises or canopies. Still, many of these
could be very nicely changed for the good
of the theatre. Moeschl-Edwards Corru-
gating Co., Cincinnati, O., are noted for
special attention to the erection of canopies
and marquises.
GLO-JLETR
Reg. U. S. latent Office
THE IDEAL SIGN FOR DIRECTING
PATRONS TO REST ROOMS, CHECK
ROOM, BALCONY, MEZZANINE,
AISLES, TELEPHONES, . ETC.
LADIES °
REST ROOM
EVERY THEATRE SHOULD HAVE
THIS SIGN— NO LADY LIKES TO ASK
AN USHER,
"WHERE IS THE REST ROOM?"
Send for Illustrated Folder
Frank E. Plowman Co.
» 400 No. Michigan Ave.,
CHICAGO
ENGINEERS ANNOUNCE
TENTATIVE PROGRAM
A tentative program for the Spring meet-
ing of the Society of Motion Picture En-
gineers has been announced. Among the
papers to be read at this time are the follow-
ing:
"Machine Development of Negatives and
Positive Film."
"Paper by F. H. Richardson of a His-
torical Character."
"Paper by T. K. Peters, Motion Picture
Photography, Title not as yet received."
Motion Picture
Sensitometer Sectar
"Static Marking on
Film."
"An Improved
Wheel."
"Student Psychology."
"Educational Motion Pictures."
"Paper by Roger M. Hill, U. S. Army
Motion Picture Service."
"A New Reflectometer by Dr. Frank
Benford."
"Artistic Utilization of Light in Photo-
graphy of Motion Pictures."
"Installation of Tungsten Lamps for
Color Motion Picture Work."
"Manufacturing of Special Motion Pic-
ture Lamps."
"Colored Lighting Effects in connection
with Exhibition of Motion Pictures."
The Motion Picture Engineers will meet
May 18, 19, 20 and 21 at Hotel Van Curler,
Schenectady, N. Y.
May 16, 1925
Page 101
Cof°
1*°
THE-
OH
>oA
11 •
1925 .
Car?6
t co*S^'
Street
Gen
of
a.-ao**
*° a
as
oo-re
CaTP6*
» ate ^ea
fo-r^-
for
three
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ctor
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all 0*
CHICAGO
THEATRE
ch i~ca a o
Page 102
Exhibitors Trade Review
Do you
insure your theatre?
You're protected against loss in case
of fire — which may never come.
But how about your losses due to hot
weather — losses that you know are
bound to come?
Why put up with those losses when it's so
easy to insure a good business all summer
with Typhoon Cooling System? The pre-
mium you pay only once — and that is paid
back to you quickly in extra business.
Write for our Booklet T-8.
Typhoon Fan Company
345 West 39th Street - - New York
Philadelphia Jacksonville New Orleans Dallas
|*^W>»mh^UW <'W|/Wm »«rf||^M <i*^W» W|ft»«WiMirtfrft»afT|
Send For Our New Catalogue'
AND
Dress Up Your Theatre Lobby-
ALL DESIGNS ORIGINAL
The Oldest Manufacturers of
LOBBY DISPLAY FRAMES
Stanley Frame Company
_>727-7th Ave. L. RING, President New York
ews and Notes in the Field
of Theatre Construction
Archt. & Mech. Engr. — Walter Ahlschlag-
er, Inc., 65 E. Huron Street, Chicago, build-
ing Theatre (Grove) Stores (7) Shops (7)
and Apt. Bldg. (6 fam), $1,250,000. 3 sty.
and bas., 175 x 125 at 7606-20 Cottage Grove
Ave.; Chicago. Struct. Engr. — Samuel Klein,
232 E. Erie St. Owner — Beacon Theatre
Corp., care R. A. Deanell, in chg., 1201-10
N. Clark St. Gen. Contr. let to Jas. J.
Redding, 10 N. Clark St., Chicago.
• * * *
Archt. & Mech. Engr. — W. T. Hooper and
F. W. Janusch, 879 N. State St., Chicago, tak-
ing bids on Theatre (Oakwvn), Stores and
Apt. Bldg., $500,000, 2 sty. and bas., 165 x 124
at 6330-34 Roosevelt Rd., Berwyn, 111. Own-
er— Biba Bros, and H. T. Lynch, Prip., Tiffin
Theatre, 4100 W. North Ave., Chicago. Fdn.
contr. let to John A. Landstrom, 515 Clark
St., Chicago. Archt. taking bids on gen. contr.
on superstructure.
* * *
Archt. and Mech. Engr. — W. T. Hooper
and F. W. Janusch, 879 N. State St., Chicago,
building Theatre, Stores and' Apt. Bldg.,
$500,000 000, 2 sty. and bas. 100 x 200 at West
Madison St. and 14th Sts., Maywood, 111.
Owner — V. T. Lynch and L. D. Miller, prop,
of Tiffin Theatre, 4100 West North Ave.,
Chicago. Contr. for fdns. only let to John A.
Lundstrum, 5153 N. Clark St., Chicago.
Archt. will take bids on gen. contr. for super-
structure about June 1. Finishing plans for
super-structure.
Archt. — Wedemeyer and Nelson, Wain-
wright Bldg., St. Louis, Mo., finishing plans
on Theatre (Stanford) and Apt. Bid*., $500.-
000, 1 and 3 sty. at Union Blvd. and North-
land Ave., St. Louis. Owner — A. Laventhal,
Realty Co., Alex and Rugby Laventhal, 2921-
25 N. Newstead St., St. Louis.
* * *
Archt. — C. W. Squire drawing plans on
Theatre (rem.), $15,000, at Emporia, Kans.
Owner — Royal Theatre, W. E. Ford. Plans
out May 1st.
% & sfc
Archt.— Buechner & Orth, 500 Shubert
Bldg., St. Paul, Minn., drawing plans on
Theatre, 2 sty. at Sioux Falls, S. A. Owner
— Finkelstein, 4th fir. Loeb Arcade, Minneap-
olis, Minn.
* * *
Engr.— Chas. S. Klein, 1015 Detroit Sav.
Bank Bldg., drawing plans on Theatre,
Stores (3) and Dance Hall, 2 sty., 120 x 80,
at Dexter Blvd., nr. Monterey Ave., Detroit,
Mich. Owner withheld, care engr. Proj.
will mature in May, 1925.
Archt. and Mech. Engr. — Newhouse &
Bonnham, 4623 Drexel Blvd., Chicago, 111.
building Theatre (complete fire loss), $150,-
000. 2 sty. and bas., at Alpena, Mich. Own-
er— W. J. Johnson, pres., 1st National Bank,
Alpena, Mich. Owner taking bids on gen.
contr. — no date set for closing.
Archt. — Max Weis, Union Building, Cleve-
land, Ohio, building Theatre Bldg., $100,-
000. 1 sty. and part bas., 57 x 113, at East
105th St., nr. North Blvd., Cleveland, O.
Owner — Leo Unger, 2876 Washington Blvd.,
Cleveland Heights, O.— Owner taking sep.
and gen. bids, no date set for closing; plans
drawn.
* * *
Archt. V. A. Rigamont, State Theatre
Bldg., Pittsburgh, Pa., drawing plans on The-
atre (M. P.) and Office Bldg., Abt. $2,000,000,
at 5806-20 Penn. Ave., East Liberty Distr.
Owner — Rowland & Clark, J. B. Clark and
R. A. Rowland, 803 State Theatre Bldg.
Archt— T. W. Lamb, 644 8th Ave., N. Y.
C, drawing plans on Theatre (M. P.) 3 sty.
at Downtown distr. site withheld, Pittsburgh,
Pa. Owner — The Loew Theatrical Enter-
prises, Marcus Loew, 1540 Broadway, N,
Y. C.
Archt. — B. A. Rigamont, State Theatre
Bldg., Pittsburgh, Pa., drawing plans on The-
ater $250,000, 3 sty and bas., 82 x 132, at Penn
Ave., nr. Wood St., Wilkinsburg, Pa. Owner
■ — Colonial Amusement Co., Paul Jones, 913
Wood St., Wilkinsburg, Pa. Ready for bids
about May 25th.
Architect — Harrison G. Wiseman, 25 West
42nd St., N. Y. C. building Stores, Offices and
Theatre, $325,000, 3 sty., 103x92 at 181-189
Second Ave., N. Y. Owner — Louis N. Jaffe,
54 Broadway, 26th St., Brooklyn, N. Y. No
date set for taking bids. Plans drawn.
Archt. — Louis Sheinart, 192 Bowery, N. Y.
C, bldg. Theatre (alt), $50,000. 2 sty., 80
x 50, at 993-95 Third Ave. Owner— Cad llac
Theatre Corp. David Weinstein and William
Lowenstein, 132 West 43rd St. Owner tak-
ing bids on gen. contr. no date set for clos-
ing.
May 16, 1925
\
Page 103
m m m m m m m
m m m m m » m
m m m . m m m
I he Best
Weal
I\ PCfttlltYl Ptl il fltl f\Tt
Service
of any printer lies in his EQUIPMENT —
for therein is the answer to his ability to give
you —
PERFECT SERVICE
PARTICULAR PRINTING
RIGHT PRICES I
Day
and
The pressroom of our plant contains the
largest automatic presses made for printing
of the MOTION PICTURE INDUSTRY.
Night
BUT—
ABSOLUTE PROOF
OF OUR ABILITY
TO SERVE YOU BEST
Erwin S.Kleeblatt
Press
PRINTING
351-355 West 52nd Street
New York City
Telephone Circle 2451-2452
lies in the fact that we are printing for
the following concerns — and giving them
ABSOLUTE SATISFACTION
•
CHADWICK PICTURES CORP.
FILM BOOKING OFFICES
GOTHAM PRODUCTIONS
COLUMBIA PRODUCTIONS
DAVIS DISTRIBUTING DIVISION
IVAN PRODUCTIONS INC.
FIRST NATIONAL PICTURES
SIMMONDS-KANN ENTERPRISES
TRUART FILMS
Page 104
Exhibitors Trade Review
Classified Opportunities
Rates 2 cents a word. Cash with copy.
NEW CAMERA MAY
CHANGE MOVIE WORLD
Taking his inspiration from the old-
fashioned stereoscope, which added the di-
mension of depth to photographs, Fred N.
Hallett of Seattle has invented a stereo-
scoptic motion picture camera which may
revolutionize the film industry.
Hallett's pictures when thrown on the
screen lose their flatness. Solid men and
women are revealed and the quality of per-
spective is so real that spectators get the
impression they are gazing through a large
window instead of looking at a screen.
Hallett's invention was shown to motion
picture producers at Hollywood recently
for the first time, and the showing made a
deep impression upon the magnates, ac-
cording to press dispatches.
At Liberty-
Wanted — To Buy
AT LIBERTY— A-l ORGANIST, experienced;
large library; cue pictures accurately; union. OR-
GANIST, 615 So. Grange Ave., Sioux Falls, South
Dakota.
MOTION PICTURE PROJECTIONIST wants
position, steady or relief. Phone Freund, Melrose
9013.
Local Films
MOTION PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the best cameramen. Our price 20c per foot.
Ruby Film Company, 727 Seventh Avenue. New
York.
MOTION PICTURES MADE FOR YOU. Pep
up your patronage with a local movie contest. Write
me for plan. W. L. Marks, Cameraman, 122 West
Fifth St., Cincinnati, O.
WANT TO BUY THEATRE OUTSIDE NEW
YORK. Please write giving full particulars. Box
F. M. Exhibitors Trade Review. New York.
UNCLE TOM'S'CABIN, new or second-hand print.
Side wall. Folding Canvas Benches. R. G. Kittel,
Weaubleau, Mo.
Miscellaneous
THEATRE OWNERS, ATTENTION. Prevent
tires in your theatre. Install the AMERICAN
FIRE EXTINGUISHER. write for prices and
full information today. Don't wait till you have a
fire. American Chemical Co., Lebanon, Penn.
ATTENTION: All those who desire to sell or
buy, hire or rent, or make a change of^ position
should use Classified Opportunities of EXHIBIT-
ORS TRADE REVIEW.
For Rent
NEW YORK
LIVE RIGHT
%e RIGHT PRICE
THE next time you visit
New York, stop at the
popular Hotel Martin-
ique. A modern, fire-
proof building, in the
very midst of the shop-
ping, theatrical and busi-
ness districts, the Hotel
Martinique offers every
convenience to the busy
visitor.
From the Martinique, you
can go direct to any place in
the city without even step-
ping out-of-doors, via en-
closed subway.
The rates at the Hotel Mar-
tinique are as low as $2.50 per
day. Club breakfast 45c — de-
lightful table d'hote dinner
at $1.25. Special luncheons
are also served at the rriost
moderate prices possible.
Investigate the extraordin-
ary service and economy of
the Hotel Martinique, by
stopping here on your next
visit.
A. E. SINGLETON, Res. Mgr.
* Hotel ^
inicfue
cAffiliahd with Motel JUfMpiii
BroadMay-32^33^Sts.
MOTION PICTURE and "Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange. 727 Seventh Ave., New York
City.
For Sale
NOTICE EXHIBITORS AND
PROJECTIONIST
Starting May 1, 1925 we will discontinue
handling a general line of theatre supplies.
We will hereafter devote our entire time to
distributing, wholesale and retail, PHELCO
CARBONS. Our carbon business has
grown to such extent that this change was
necessary in order to take care of the in-
creased business.
Send for our latest prices on Phelco Car-
bons. Remember we sell carbons wholesale
and retail. Sub-dealers and salesmen wanted
at all times.
W. TROUT THEATRE SUPPLY CO.
Oklahoma, Kansas, Texas, and Arkansas.
Wholesale-Retail
P O. Box No. 499
ENID, OKLAHOMA
NEW YORK
MOVING PICTURE LIBRARY — Goes at $165.00.
Gooq as new. CARLETON GOBBA, 1335 E.
Church St.. Adrian, Michigan.
FOR SALE— MOTION PICTURE BUSINESS
consisting of 500 reels of film, also accessories.
Quitting business and will sell at big sacrifice. Won-
derful opportunity to make good buy. Address
POST OFFICE BOX 662, Tulsa, Oklahoma.
FOURTEEN HUNDRED NEW OPERA
CHAIRS, some upholstered. New goods made on
contract to fit. Bankrupt stock, at a big saving.
EIGHT THOUSAND YARDS of government
Standard Battleship Linoleum and Coik Carpet at
less than wholesale prices for theatres, churches,
clubs and lodges. Guaranteed goods. Not less than
one roll sold. J. P. REDINGTON & COMPANY,
SCRANTON, PA.
ALL MAKES MOVING PICTURE MACHINES
and other equipment. Prices right. United Theatre
Equipment Co., 28 Piedmont St., Boston, Massa-
chusetts.
FIRST-CLASS PICTURE HOUSE fully equipped,
doing good business, a money maker, reason, ill
health; $6,000, a part cash. John H. Hancy, Inter -
laken, N. Y.
COMPLETE EQUIPMENT of a 500 chair thea-
tre, booth, machine, scenerv, chairs and fans.
First class condition. T. P' REDINGTON &
COMPANY, SCRANTON, PA.
CINEMA
The Motion Picture Review
of the Orient
Manager: E. ATHANASSOPOULO
Editor-in-Chief :
JACQUES COHEN-TOUSSIEH
"CINEMA" is the only picture publication
circulating throughout the Orient.
Address:
"CINEMA," 8 RUE de L'EGLISE DEBBAN'.
ALEXANDRIA, EGYPT
L
HERALDS
On All Features. — Shipped Same Day
Order is Received Send for Trial Order.
Good Work — Low Prices.
J
FILMACK COMPANY
736 S.WABASH AVE. CHICAGO
READ
LE COURRIER
Cinematographique
28 BOULEVARD SAINT DENIS, PARIS
CHARLES LE FRAPER,
Manager
Most widely circulated, best informed and
oldest of the French motion picture journals.
Specimen copy free on request.
Mailing Lists
Will help you increase sale*
Send for FREE catalog giving
counts and prlcesoDclaflBifiednsnm
of y ou r b eat prospective CnrtOmerf-
Natlonal, State, XocaI--IndlvidaaU,
Professions, Business Firms.
99% by""™"!?! 5 ^ each
it. Louis
Good photography plays no small part in
making a picture popular. It has a definite
box office value,
EASTMAN
POSITIVE FILM
— does justice to the cinemato-
grapher's skill. It carries all the
quality of the negative through to
the screen.
And you know when the picture
is printed on genuine Eastman
Film — the identification "Eastman"
and "Kodak" in black letters in
the margin tells you.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
MacK. Sennett
presenter
Hen Turpin Comedies
Tttfo *R**tj
The most famous eyes in the world, —
More celebrated than those of the most famous
beauty, —
Turpin's eyes, converted into dollars anywhere at
any theatre.
Turpin may be cock-eyed but the exhibitor who
books the Turpin comedies isn't.
He has good eyes, for he can see profits.
Pafh^coniecly
-i— " 1111 ' - ' ■"•yy >mmmmimmmmm^mtmmMmmmmm
•OLD
18&
1Hl
SHOCA"
PUNCH
aren
Peop
GROUNDS
FOR
DIVORCE
- - v
MAY (paramount (pictures
I
'rice 20 Cents
THIS ISSUE: 8,143 Copies
WurlIIzek Unit Orga
^^^^^ £ °es u s PAT OFF. M M ^^^r
0^
GRAUMANS
METROPOLITAN
r/fl ILliMl
Wurlitzer branches in
33 cities give complete
information, including
prices and terms, of
the many sizes and
styles of the Wurlitzer
Unit Organ. Mail your
letter today.
Six Convenient
Branches:
CINCINNATI
121 East Fourth St.
NEW YORK
120 West 42nd St.
CHICAGO
329 S. Wabash Ave.
SAN FRANCISCO
250 Stockton St.
LOS ANGELES
814 S. Broadway
DENVER
2106 Broadway
A Tribute to WuhuIzer Genius
THE Mighty Wurlitzer Unit Organ
stands ace-high with the most suc-
cessful exhibitors because of its unrivaled value at the box
office. Wurlitzer Music is a money-making attraction where-
ever motion pictures are shown. This world leadership is
the direct result of Wurlitzer success in producing a finer
tone, a greater volume and a wider variety of effects than is
found in any other organ.
PIANOS * ORGANS * HARPS - MUSICAL INSTRUMENTS
Wurlitzer issues special catalogs of Unit Organs
— Pianos — Harps — General Musical Instruments
RUARTS*
produced by
PhilQoldstone
Cforeic/n ^Distns*
JACOBO GLUCKSMANN
NEW-YORK
I
I LOU TELLEGEN ■ i^cmwctu'liadi aki MADGE BELLAMY
/ ELLIOTT DEXTER .^ummicu^ci^ I WILLIAM COLLIER, Jiv
l LOU TELLEGEN
ELLIOTT DEXTER
TAYLOR HOLME/
OEOROE FAWCETT
MAUDE GEORGE
LOUI/E LORRAINE
WILLIAM COLLIER, Jt
GERTRUDE A/TOR
GA/TON GLA//
JO/EPH /WICKARD
KENNETH HARLAN
JOHNNIE WALKER
MILDRED HARRI/
WYNDHAM STANDING
ALEC B. FRANCI/
VIVIAN MARTIN
MARY ALDEN
ROBERT CAIN
MAUDE GEORGE
—JOHN T. M ACK
MADGE BELLAMY
WILLIAM COLLIER,Ji\
wyndham standing
gertrude a/tor
david torrence
johnnie walker
walter long
claire Mcdowell
alec b. franci/
j* glady/ brockwell
KENNETH HARLAN
WALTER HIER/
/AM DeGRA//E
RO/A RO/ANOVA
ALICE LAKE
DOROTHY REVIER
CE/ARE G RAVIN A
FRANK LACTEEN
langdon Mccormick
Jjulhor of
'With an
ALL STAR CAST
JI
^Mavi)elou^p Thrilling
I{ace Honre Story
ni>ifh an
ALL STAR
CAST
THE NEW5PAP
LARRY SEMON
Dorothy Dwan, Bryant Washburn> Charlie Murray, Virginia Pearson.
Mary Carr, Joseph Swickard, "Babe" Hardy and G. Howe Black.
NOTICE TO EXHIBITORS! "The Wizard of Oz"
is the biggest comedy spectacle ever released.
It is the biggest Independent production of the year.
With 25 years of prestige as a book and play be-
hind it, this remarkable picture is duplicating on the
screen it's phenomenal hit on the stage and printed
page. "THE WIZARD OF OZ" will work wonders:
at your box-office. You'll need it!
COMMUNICATE WITH
1
CHADWICK PICTURES CORPORATION
WROTE THIS AD/
The audience not only laughed until the tears came but they roared until they coughed
F. W. Mordaunt Hall in ' ' The New York Times ' '
"Shrieks of delighted laughter greeted Larry Semon's "Wizard of Oz". B. S Moss deserves
Louella Parsons in "The New York American".
and the kiddies were not the only ones who enjoyed it, either. Grown ups all around me guffawed
all through the picture and I joined them whole heartedly. There's a bona fide laugh in nearly every
scene and most of them are of the howl variety. "The Wizard of Oz" which is put out as a Chadwick
picture is one of the best Comedies seen on Broadway in along time. You can't afford to miss this
picture.
George Gerhard in "TheN. Y. Evening World".
"The Wizard of Oz" whizzes in enchanting fashion. They shrieked uproariously at this speedy
version of Frank Baums quaint fantasy. We enjoyed this picture — and then some. It's different.
For clean cut, novel, splendid entertainment don't miss Larry Semon in "The Wizard of Oz.
Dorothy Herzog in "The Daily Mirror" N. Y.
Of one thing there can be little question, that is the popular appeal of the picture . The audience
at the Colony enjoyed the antics of the Scarecrow and Tin Woodman loudly and emphatically.
Richard Watts, Jr. in "The Herald-Tribune" N. Y.
It's good fun, well produced, and one is given all the thrills of a cyclone, ferocious lions and
underground caverns. Grown ups in the audience howled just as much as the children.
Rose Pelswick in "New York Evening Journal".
THREE WEEKS AT THE FORUM THEATRE. LOS. ANGELES
NOW IN ITS SECOND BIG WEEK AT THE COLONY NEW YORK.
729 Seventh Ave. New York City.
Presents
TT ALL-STAR SERIES
BILLY BEVAN
NATALIE KINGSTON
ANDY CLYDE
WILLIAM McCALL
EUGENIA GILBERT
WITH
RAYMOND McKEE
MADELINE HURLOCK
VERNON DENT
RUTH TAYLOR
MARVIN ("Fat") LOBACH
THELMA PARR
AND
HARRY LANGDON
ALICE DAY
BEN TURPIN
RALPH GRAVES
SERIES OF TWO-REEL COMEDY PRODUCTIONS
LLOYD BACON
EDDIE CLINE
WM. HORNBECK
—FILM EDITOR
DIRECTED BY
HARRY EDWARDS
DEL LORD
ART ROSSON
FELIX ADLER
A. H. GIEBLER
— TITLES
MACK SENNETT COMEDIES
LOS ANGELES
J. A. WALDRON, GEN. MGR.
DISTRIBUTED BY P A T H E EXCHANGE, INC.
Harold Lloyd
SMILING
But MONTY BANKS and his
new Company will do more
than that. He will keep them
screaming.
"KEEP SMILING" starts right out with a
jump and gathers momentum with each
reel. Each situation keeps getting more
perplexing and each gag is sure topped off
with a sure-fire laugh.
"KEEP SMILING" is a hand-picked
story. The scenario department spent
weeks in building this rare comedy into a
screen farce of ultra-perfection.
"KEEP SMILING" possesses more drama
pathos and general humor than "Racing
Luck" and "Racing Luck" has been a
sure-fire box-office attraction.
"KEEP SMILING" gives Monty Banks all
the material necessary to bring forth that
delightful personality which radiates sun-
shine.
"KEEP SMILING" can boast of an un-
usual cast. Such notables as Robert
Edeson, Anne Cornwall, Stanhope Wheat -
croft, Martha Franklin, Syd Crossley,
Glen Cavender, Ruth Holly and Mrs. Tom
Forman.
"KEEP SMILING" is from the brilliant
minds of Herman Raymaker and Clyde
Bruckman and ably directed by Albert
Austin and Gilbert Pratt, photography,
James Diamond, Lee Garmes and Barney
McGill, film editing supervised by Claude
Berkeley and Frederick Ritter is chief
technician, who was in charge of all the
technical work for Douglas Fairbanks in
"Don Q."
"KEEP SMILING" possesses every pos-
sible detail that goes to the making of an
unusual comedy feature. Every exhibitor
that plays "KEEP SMILING" and at the
end of a week of a successful run, checks
over the old box-office receipts will
"KEEP SMILING" for some time to come.
You can't miss.
MONTY
BANKS
— a thorough comedian who sur-
prised the entire world with
"Racing Luck" has come hack
with another great comedy "KEEP
SMILING" and is going into
the work of a third, which
even proves to top the other
two. Exhibitors through-
out the country should
make it a point to secure
every bit of film comedy
drama that stars Monty
Banks. You can not miss,
with him.
Catch him in his latest and greatest comedy
fi ix 19 -
' ami
-
KEEP SMILING
Comedies
Produced by
MACK SENNETT
Directed by
HARRY EDWARDS
Distributed by
PATHE EXCHANGES
SID SMITH
A RARE GENIUS of the short subject field.
Originality plus years of experience will be
found in every one of Sid Smith's subjects- In the
past he has completed a series for Sennett and Fox
which are proclaimed as the outstanding comedy
values of the season.
The wise showman will demand a Sid
Smith Subject because he is sure of a
perfectly balanced program.
Watch for his latest Fox Comedy,
"THE SLEEP WALKER/' Directed
by Lew Silot.
Read What New York Is Saying About
"FRIENDLY ENEMIES"
with
Weber and Fields
"Weber and Fields, that age-old team, are just as poignantly appealing on the screen as on the stage. In their
first feature length photoplay they swayed crowded houses through the whole gamut of emotions, from pro-
found pathos to hilarious comedy. In their every scene they warm the cockles of your heart."
— EVENING WORLD
"The picture deserves credit for being a sympathetic presentation of an emotional crisis. It is pleasant to see
Weber and Fields transferring their famous antics from stage to screen." HERALD-TRIBUNE
"Weber and Fields in all their glory have transferred their famous arguments to the screen in a picturization
of 'Friendly Enemies.' " MORNING TELEGRAPH
"Weber and Fields are intent on running a pipe line into your heart. They couldn't help being funny if they
were dressed as angels." TELEGRAM-MAIL
"Audiences roar throughout 'Friendly Enemies.' It is an hilarious film. Both the famous comedians are
excellent." — EVENING JOURNAL
"They (Weber and Fields) do it in their own inimitable style, merging from hilarious comedy to tearful
drama with an ease that leaves you laughing even while you wipe away a tear. 'Friendly Enemies' is corking
good entertainment." THE MIRROR
"Weber and Fields are delightful. 'Friendly Enemies' is one of the pictures you will want to include in your
shopping list of desirable entertainment." y. AMERICAN
"It is an enjoyable movie. The continuity writers have exercised great skill in transferring it to the screen
and Weber and Fields are excellent." THE SUN
"Here is a picture we can embrace enthusiastically. Weber and Fields are wonderful movie actors. The show
fairly reeks with good old-fashioned hokum, but it's the sort of hokum you and I adore."
—DAILY NEWS
" 'Friendly Enemies' was a stage hit, and it should be a screen hit. So much may be said of Weber and
Fields in any connection that it seems only a matter of proper publicity to put this picture over for the limit,
with the picture itself backing up all claims made." VARIETY
"There is a wealth of appealing incident, human interest moments that reacb for your heart strings, and
many situations which are sure to make the most jaded fan. laugh. The team is fortunate in having an ex- i
cellent supporting cast. The picture is clean, wholesome entertainment and should find a welcome recep-
tion in most theatres in the land." MOTION PICTURE NEWS
"From a showmanship angle alone, it should be an easy task for the exhibitor to fill his theatre. 'Weber and
Fields' and 'Friendly Enemies' will get them in; this combination should prove a box-office bonanza."
—MOVING PICTURE WORLD
Released by
Producers Distributing Corporation
esilways Unchallenged Leaders
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LAST SEASON
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Watch for the Announcements-coming
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(QUALITY NOT QUANTITY
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Exchanges Everywhere
STANDARD CINEMA
PRODUCTIONS
It isn't a game to be played
It isn't a cross-word puzzle to be guessed at
It isn't a shot in the dark fired into space
It isn't a cloak to be changed
Not With
Exhibitors Trade Review
With this EXHIBITORS' PAPER
It is a plain statement of purpose
It is a definite course to be pursued
It is- a pledge to be fulfilled
It is solid and immobile as a mountain
INDEPENDENCE
That is. what Exhibitors Trade Review
stands for
That is what it is pledged to fight for
That is what it is consecrated to
That is what it will help you win
AL WA YS
The One Paper in the Industry
Devoted to Exhibitors
Free — White
and
INDEPENDENT
Exhibitors Trade Review
You Can Book Any Film
On "Bob" Sherwood's Say So!
"Bob" Says—
«Q PEAKING of comedians, Douglas
^ MacLean has come through with the
proverbial bang! 'Introduce Me,' his latest
is unquestionably his best — combining as it
does the usual uproarious absurdity with a
considerable amount of subtle delicacy.
"Mr. MacLean doesn't always have to rely
on banana peels for his farcical effects. . . . He
is the outstanding farceur of Hollywood."
— R. E. Sherwood, Editor of Life.
Douglas MacLean in "Introduce Me."
(Eaton's Cartoon in Life)
An Exhibitor's View
"Douglas MacLean has made his best
picture since 'The Hottentot.' It is to be
classed as one of the greatest laugh and
thrill pictures of the year."
— Jos. L. Plunkett
Managing Director, Mark Strand Theatre.
(After World's Premiere in New York City.)
Over 500 Pre-release Dates Booked
ASSOCIATED EXHIBITORS
J. S. Woody, President
PAthe '
Physical Distributors
Sidney Garrett
Foreign Representative
To Exhibitors the World Over:
I personally guarantee that the three series of
two reel comedies announced in the following
pages provide refreshment for your programs
that cannot be surpassed by any producer any-
where.
They offer three distinct brands of humor:
Feature production and colloquial humor in
the H. C. Witwer "Classics in Slang"; Un-
rivalled stunt and dare-devil laugh and thrill
provokers in the "Biff" comedies and slapstick
raised to the nth degree in the Gold Medal
Series.
Each comedy is complete in itself. Every one
is filled with novelties, the newest and most
advanced ideas for producing laughter and with
casts that have never been surpassed in this
kind of pictures.
Production values that are comparable to fea-
ture length offerings and direction by capable
and expert artists of the megaphone.
I invite your attention and can promise faith-
fully that these comedies will bring dollars to
your box office and send your patrons away
happy.
Yours very truly,
SAMUEL BISCHOFF
A S6R16S OF TWELVE
We
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Members of Motion Picture Producers »™l Distributors of America mc.~-Wlll Hays frauttnt
May 23, 1925
CI BG58420
0 Page 19
il555aSB5B5gSH5B5HSE5E525BSE5H5E5a5EiE5H5g5E5E5B5E5E
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3
EXHIBITORS
<}We REVIEW
Qhe Business Paper of the Motion ficture Industry
WILLARD C. HOWE, Editor
H. K. CRUIKSHANK, Associate Editor
GEORGE T. PARDY, Reviews Editor
JAMES A. CRON, Advertising Manager
H. J. SCHLEJER, Business Manager
L. S. HARRIS, Equipment Manager
Vol. 17 /
May 23, 1925
No. 26
CONTENTS
EDITORIAL FEATURES
Cohen Fires Opening Shot 23
Who's Who in Exhibitor Field 27
What Does the World Need Most? 31
' HIGHLIGHTS IN THE NEWS
Convention Hopes Realized 22
Ralph Ince to Produce 24
E. T. R. Daily a Sensation 25
Star Cast for Schulberg
Ontario M. P. T. O. at Convention
"Don Q" Opens June 15 _
Organized Effort Wins
Leatrice Joy With P. D. C ....
26
29
29
30
30
PICTORIAL PRESENTATIONS
Harold Lloyd Frontispiece
"The Crackerjack" 48
REGULAR DEPARTMENTS
Editorial 21
Hollywood Notes 32
Independent Section 49
Sales News and Personalities 51
Exhibitor News - 52
Production Highlights 54
Pig Little Feature 57
Shorts Production Charts 60
Greater Movie' Season 63
Box Office Reviews 4 67
Equipment .". 71
—
/
Copyright 1925 by Exhibitors Review Publishing Corporation
Geo. C. Williams, President; Willard C. Howe, Vice President; F. Meyers,
Treasurer; M. M. Fernsler. Executive and Editorial offices: Hearn Build-
ing, , 45. West, Forty-fifth street, New York. Telephone, Bryant 6160.
Address all communications to Executive Offices. Published weekly at
34 North Crystal- Street, East Stroudsburg, Pa., by Exhibitors Review
Publishing Corporation. Member Audit Bureau of Circulations. Subscrip-
tion rates: Postage paid per year, United States, $2; Canada, $3; Foreign,
$6; single copies, 20 cents. Remit by check, money order, currency or
postage.
WEST COAST REPRESENTATIVE
F. HEATH COBB
1432 GOWER ST., HOLLYWOOD.
J
This Name
Will Make
Picture History!
V/fETRO'GOLDWYN-MAYER
1VJ- announces for 1925-1926 THE
QUALITY FIFTY-TWO.
Among the Stars
and Featured Players
LILLIAN GISH, NORMA SHEARER,
JOHN GILBERT, BUSTER KEATON,
MARION DA VIES, RAMON NOVAR-
RO, LON CHANEY, MAE MURRAY,
ELEANOR BOARDMAN, AILEEN
PRINGLE, PAULINE STARKE, CON-
WAY TEARLE, CLAIRE WINDSOR,
CONRAD NAGEL, MAE BUSCH,
LEW CODY, CARMEL MYERS, ZASU
PITTS, RENEE ADOREE, AND MANY
MORE.
Among the Qreat Directors
Rex Ingram, Fred Niblo, Victor
Seastrom, Marshall Neilan, Erich
von Stroheim, Tod Browning,
Hobart Henley, Frank Borzage,
King Vidor, Rupert Hughes, Monta
Bell, Robert Z. Leonard, W. Christy
Cabanne, Jack Conway, Alf Gould-
ing, Josef von Sternberg, Edmund
Goulding, Marcel de Sano and
others.
A Few of the Pictures
"MARE NOSTRUM" (Rex Ingram),
"THE MERRY WIDOW" {John QiU
bert), "ROMOLA" (Lillian and Dor-
othy Qish), "THE UNHOLY THREE"
(Lon Chaney), "THE TOWER OF
LIES" (Norma Shearer and Lon
Chaney), "THE BIG PARADE" (John
Qilbert), "PARIS" (Fashion Special),
And Many More Great Big Ones.
The Talk of the Industry
Page 20
Exhibitors Trade Review
Lloyd's Latest
As yet it is untitled, but from appearances it is
another box-office winner from Pathe
'25
EXHIBITORS
Qrade REVIEW
°fhe Business Paper of the Motion Before Industry
Progress in Framing a Defensive Program
At Milwaukee.
THE most encouraging development of the
Milwaukee convention, as this is written, is
the changed attitude of the independent pro-
ducers and distributors toward the general idea of
organizing and co-operating for common defense.
It begins to look as if the popular pastime of
ridiculing the independents may be on the wane.
Looking ahead, too, it seems not unreasonable
to suppose that a working arrangement between
the independent exhibitors and the independent
producers and distributors may strike rather hard
at the monopolistic policies that have been growing
steadily stronger of late.
However optimistically one may be inclined, it
is apparent that a long, hard fight looms ahead.
As these conventions are in progress news comes
to Milwaukee of several further extensions of the
theatre interests of certain distributors. Territory
after territory is being gradually sewed up by the
acquisition of existing theatres and by quietly out-
bidding independent exhibitors for leases.
This sort of thing, however, is taking a lot
of money and the extensive financing operations
involved may prove something of a millstone later
on when these ambitious operators discover that
there is no such thing as cornering any business
in the face of really virile opposition.
Z^XE of the serious weaknesses of the independ-
ent position appears in the disposition to
"pussyfoot" rather than to come out in the open
and fight. To convince some people that their fears
are groundless is going to be a sizable job. Very
few in the independent ranks realize that the tre-
mendous "power" of the so-called "octopus" is
largely a myth and that the one thing it fears most
is an open fight, with free resort to publicity.
But in spite of all this, progress is being made.
A new ticket will probably be written, a ne*w
policy shaped, and exhibitors who have a modi-
cum of business intelligence will have been
lined up to work with independent influences in
the producing and distributing fields to the end
that independent theatres shall survive and inde-
pendent product shall continue to be shown.
It is worthy of note that a number of the trade
papers thought the independent producers' and dis-
tributors' meeting of so little consequence that
they forgot to send representatives. They were
so sure the independents couldn't do anything, or
wouldn't, that the formation of a new independent
association embracing most of the worth-while
producers, distributors and exchange men was one
thing they couldn't visualize.
That organization, however, is a fact. It pro-
vides a means whereby real co-operation can come
about embracing all independent elements in the
industry. If constructively managed it should
provide the key to the whole situation.
THE exhibitor convention, also, is providing
some surprises. It is large enough to be repre-
sentative. It is being handled in such a way as to
reduce routine business to the absolute minimum.
It is devoting itself definitely to consideration of
the big problem of protection — protection for the
theatre owner who is being squeezed to the point,
where he doesn't know whether he is in business
or merely on the way out. The idea is prevalent,
among the delegates, that play-dates are their best
weapon and it looks now as if the proposed Bureau
of Trade and Commerce is likely to get under way
with overwhelmingly enthusiastic endorsement.
Which is another testimonial to the tactical genius
of Sydney S. Cohen and the group who have been
working with him to bring about a workable plan
for the common defense.
An interesting sidelight on the situation appears
in the attitude of the Milwaukee daily newspapers,
which have been keenly alert to the news value
of any talk or action directed against any sort of
motion picture "trust," thereby illustrating the
publicity possibilities connected with any plan of
campaign which may be formulated here.
It isn't going to be possible, of course, to com-
plete the task of organizing all independent ele-
ments during the few days of these meetings.
But at this stage it looks reasonably probable that
the important breaches in exhibitor ranks will be
sufficiently healed to permit of harmonious hand-
ling of national issues, and that the exhibitors,
presenting a solid front on such issues, will have
for the first time some real support from the
people who are in position to make and supply
them with really independent product.
Page 22
Exhibitors Trade Review
Convention Hopes Are
Realized at Milwaukee
Independent Element, Thoroughly Aroused,
Pitches in for Finish Fight
THE THIRD DAY of the sixth an-
nual convention of the Motion Pic-
ture Theatre Owners of America
closed with the enemies of Independence
in the industry in full flight.
At last the Independent element through-
out the country is thoroughly aroused.
At last there is a widespread understand-
ing that the menace confronting the in-
dustry is national in scope.
Petty differences have been laid aside.
Internal dissension has been eliminated,
and the Independents present a strong,
united front. This time they are the ag-
gressors. They are doing things. They
are acting — not talking.
THE WAR CHEST
The "Big Three" are looking small.
They have witnessed the growth of a puny
infant into a strong young giant. They are
confronted with a group of purposeful men
who are backed with a cash fund of a half
million dollars!
Yes, Syd Cohen got the jack! A hun-
dred thousand dollars cash has been sub-
scribed— and there is four times that sum
already pledged.
There are plans for a Playdate Bureau.
And a well rounded program for the estab-
lishment of a Department of Trade and
Commerce.
UNITED FORCES
The two organizations — M. P. T. O. A.
and I. M. P. P. D. A. — are working to-
gether in perfect understanding and har-
mony.
And the combine is in a frenzy of fright.
Will Hays is reported hurrying to Mil-
waukee in an eleventh hour attempt to
stave off the disaster which threatens the
group he represents.
There is complete cooperation between
the various theatre owTning organizations.
The Michigan M. P. T. O. has united with
the national association. So have the Kan-
sas, Missouri, Pennsylvania and other al-
lied state bodies.
REORGANIZATION
Complete reorganization of the Inde-
pendent Motion Picture Producers and
Distributors Association was finished on
Wednesday night. May 13, with the elec-
tion of new officers.
I. E. Chadwick, Chadwick Pictures
Corporation, New York, was elected
President.
Ben Amsterdam, Masterpiece Films,
Philadelphia, is Vice-President.
Jack Bellman, Renown Pictures, New
York, is Recording Secretary.
C. B. Hoy is Executive Secretary.
The following directors were elected
to represent exchanges:
Arthur Bromberg, Atlanta, Georgia.
Edward Golden, Boston, Massachu-
setts.
John Grauman, Milwaukee, Wisconsin.
Gene Marcus, Philadelphia, Pennsyl-
vania.
The directors elected to represent the
producers and distributors are:
I. E. Chadwick, Joe Brandt, Oscar
Price, Whitman Bennett and Dr. W. E.
Schallenberger.
CONSTITUTION ALTERED
In order that all Independent producing
units ma>r be welded into one organiza-
tion, the constitution and bv-laws of the
I. M. P. P. D. A. of New York, were
changed to admit to membership all In-
dependent exchangemen, twenty-two In-
dependent distributors and producers, be-
side fifty Independent exchanges and
state right men.
This body has given fifty thousand dol-
lars cash to help the Independent fight,
and has pledged one hundred and fifty
thousand more.
This sum will be matched dollar for dol-
lar by the M. P. T. O. A., and the money
used for the formation of the Playdate
Bureau and the trade body.
LAEMMLE READY TO SELL
Carl Laemmle addressed the nine hun-
dred delegates present and told them that
he is ready to sell the Universal chains.
He declares:
"I don't want to build theatres. I'm
not an exhibitor and I don't want to
compete with my customers. Practical-
ly all of the theatres that we own, we
have been forced to buy. We were shut
out and had to get into those territories.
Our interest in the Schine Enterprises
is a minority one. We wanted the Hofs-
tetter Circuit because of the poor busi-
ness in the Omaha territory in which
we were locked out.
"We had to either quit the Omaha
office or get our own theatres. I want
to sell every one so long as we cart get
a contract guaranteeing us protection in
those territories."
COST PLUS
Laemmle also announced that in future
all Universal product will be sold on a cost
plus ten percent basis. One and two-night
stand exhibitors will receive all except the
Super-Jewel productions below cost, esti-
mating the charge at a dollar or less per
reel.
Universal has already given fifty thous-
and dollars cash to promote the fight for
independence.
PLAYDATES PLEDGED
Pledge cards for playdates for the Play-
date Bureau are being signed by the dele-
gates. Julian Brylawski, of the Board of
Directors, announces fifteen thousand play-
dates pledged during a single day.
Brylawski's definition of an Independ-
ent producer who will be permitted to
ally himself with the exhibitors is:
"An Independent Producer is one who
does not build or buy or own theatres
in competition against his customers."
It is predicted that exhibitors may add
to this:
"or any producers allied with the Hays
Organization."
This in order to prevent any relation-
ship among Independent producers with
the "Big Three."
BITTERLY DENOUNCED
First National was bitterly denounced
by Harry. Davis, of Pittsburgh, on the floor
of the convention, for its methods. Davis
attacked members of the Board of Direct-
ors who he charged were attempting to
gobble up all theatres in the industry.
The sale of the Rowland and Clark
string in Pennsylvania to Balaban and
Katz created a furore among the delegates.
The announcement followed close on the
heels of the acquisition of the Lubliner and
Trinz chain of nineteen in Chicago.
COHEN LEADS
Under the leadership of Syd Cohen, the
M. P. T. O. A. in conjunction with the
I. M. P. P. D. A. will complete plans for
a national organization which will include
high-powered counsel at its head, and field
representatives in every film zone.
Yes, things are happening at Milwaukee.
And before the convention finally adjourns
a lot more things will take place. Hopes
have been realized. The Independent lion
has been aroused. And it behooves the
opposing interests not to twist its tail.
May 23, 1925
Page 23
Syd Cohen Fires Opening Shot
Addresses Milwaukee Convention on Opening Day
SYD COHEN was cheered to the echo at
the conclusion of his speech before the
Motion Picture Theatre Owners of
America at the opening session of their con-
vention at Milwaukee.
Cohen spoke as follows :
Independence is the most universally
sought goal of the human race. If we
have been observant of the fights which
have been waged for Independence, we have
noted that there have always been plenty qf
excuses made for maintaining a "state of
slavery, and chief among them all has been
the fear of how we would get along without
the sustenance doled out by our oppressors.
Slavery is an unthinkable thing — a thing abol-
ished with one bold stroke by our beloved
Abraham Lincoln. Business Slavery — Mo-
nopolization— is just as unthinkable as was
the enslavement of a race of people, and we
are here to see that this great industry of
ours does not wear its shackles. It might be
interesting to enlarge in a general way. on
this subject of monopolization, but since these
are to be Business meetings, I do not think
this the place for flights of rhetoric nor ora-
tory. Plain words of one syllable, and not too
many of them, will better serve our common
purpose.
The motion picture has been called the
Woolworth of entertainment — obtainable at a
price which appeals to the masses, the pub-
lic. This is largely true, but to retain its
appeal to the public the motion picture must
constantly improve in quality, for any failure
to improve, or any attempt to juggle with
prices with the public would simply gradually
create a desire for some other form of mod-
erate priced entertainment.
MONOPOLY FAILS
Monopolization has • been and is being
attempted in the Motion Picture Industry. In
the past it has failed, and we must see that in
the present it fails. It can never help any one
of us, no matter how he may be situated.
Why? I think you know the answer. If a
partial or complete monopoly could be estab-
lished by certain large producing, distributing
and theatre owning companies, a gradual stan-
dardization would result — it is resulting in
some quarters possibly in anticipation of this
monopoly. Standardization makes for effici-
ency, but also makes for a monotonous uni-
formity and kills individual expression. Va-
riety is the spice of life and it is still more
the spice of entertainment. Following this
standardizaion of pictures would come the in-
evitable loss of individuality of theatres.
This has been told you many, many times
before in many ways, eloquently and bluntly,
but it can never be told too often.
TIME TO WORK
We are a comparatively young organiza-
tion, and have not always been able to ac-
complish what we should have liked to owing
to our extreme youth — our passage through
the pangs of teething, colic, mumps, whoop-
ing cough and the other apparently inescap-
able childish ills — but it seems to me that we
have at last outgrown our "growing pains,"
and are of an age to go to work. It takes
time to raise a family — yes, time, worry and
sorrow too, we parents know that full well.
It also takes patience and forbearance, and
we have tried to regard our child, M. P. T.
O. A., to the end that we should only re-
member the nice things, and not the things
that burn or hurt. Admitting that our off-
Sydney S. Cohen who is carrying on at
Milwaukee in behalf oc all independent
motion picture interests
spring is ready to go to work, let's roll up
our sleeves, and help, and show him how.
He, or rather we, command respect for the
front we present. Let's increase that respect,
and let's deserve it. Let us leave such a
record of achievement and accomplishment
behind us, that Milwaukee will forever
stand emblazoned in the thoughts of all as
the Waterloo of Oppression and Monopoly.
We have serious business problems to dis-
cuss. Let's discuss them in a serious way.
NO FEAR OF SHORTAGE
Quietly and carefully, for months past I
have been seeking to fnd out just how the
film market stands for the coming- season.
The idea of a questionnaire being sent out
to all the various producers came to me,
and early in March I sent out that valuable
little document. The encouraging response
to it all of you have seen and read in the
Trade press, or in personally mailed out
pamphlets. You see from that list that we
need have no fear of a shortage of product,
nor need we fear any lack of quality of
product, for I feel sure that a much higher
quality than ever before will prevail in the
Independent market. Trade marks are not
going to count for so much next season.
Individual box office attractions of MERIT
will be our biggest hits.
ESTABLISHING BUREAU
We are establishing a bureau of Trade
and Commerce — not merely as an euphoni-
ous name, but for business dealings — for
the giving out of information to Theatre
Owners regarding everything pertaining to
pictures — and to afford to Producers and
Distributors an opportunity for ACTUAL
Trade and Commerce. An opportunity to
have buyers and sellers meet face to face
on a platform of fair play. We have re-
ceived many definite pledges and assurances
from the heads of Independents (producers
and distributors as well) in person that
they would give not only moral but the
all-essential financial support to this con-
structive move.
The golden opportunity of the Independ-
ent Producer and Distributor is here —
NOW. It may never come again, bear this
in mind. All yesterdays must be forgotten;
only TODAY and the tomorrows to follow
must enter into our plannings. In no other
way can we present a united front. Be-
cause this golden opportunity is at hand,
I trust the Independent distributor will not
mistake it for the goose that lays the
golden eggs and KILL it, as did the foolish
man in the fable. Nor must any Theatre
Owner take any undue advantage of the
situation. You have the pictures — we the
theatres AND the play dates. These three
elements properly fused form a perfect
combination.
AWAITING VERDICT
During the period covered from August,
1925, to, say, May, 1926, we are on trial and
the jury will render its verdict as to
whether or not we have achieved our pur-
pose at the end of that period. It behooves
us to carry ourselves as men on trial, and
to so eloquently plead our cause by our ac-
tions that we need have no fear of an ad-
verse verdict nor "hung" jury, but may
confidently look forward to a verdict of
triumphant approbation and success. A
vast volume of play dates which are truly
pay dates spells prosperity — Prosperity for
the theatre owner because the Independent
producers will by this volume- of business
be enabled to maintain a high standard of
product, and because of this volume of
business the Independent distributor will be
enabled to rent worthwhile product at let-
live prices — Prosperity for the Independent
Producer and Distributor, because never be-
fore in his history, has the opportunity for
securing so huge a volume of business been
his. To my brother theatre owners may I
be allowed to slightly paraphrase the im-
mortal Bunthorne, in Gilbert and Sullivan's
"Patience" and say: —
"Come, walk up and purchase with avidity
Overcome your diffidence and natural tim-
idity,
Independent pictures should be purchased
with rapidity —
Such an opportunity may not occur again."
ADJUSTMENTS
I have (also) been advocating and recom-
mending a Bureau of Fair Play — a Depart-
ment of Conciliation and Adjustment, which
should harmonize and amicably adjust film
situations between theatre owners and all
independent producers and distributors. As
you have heard me say many times and as
you all know from experience to be the
case — "Dividends are not paid from quar-
rels." Now since we are all of us in busi-
ness for BUSINESS and not sentimental
reasons, it behooves us to weigh carefully
all the ways and means towards this desired
end.
When all issues in our Industry are boiled
down, we face the one underlying vital one,
Independence, and having become clear on
what we want, on what is wrong with us,
we proceed like sensible business men to
get that which we want and need the most.
You cannot build without laying a founda-
tion, and you cannot lay your foundation
without excavation, and you cannot exca-
vate without removing the structure or
rubbish which is standing on that which
you intend to build.
LAYING FOUNDATIONS
In our Industrv there stands Monopoliza-
tion. It is the rotten structure — the rubbish
we must remove in order to lay our foun-
dation of Independence upon which we can
build up an Industry embodying honest
Trade and Commerce; an Industry which
will serve the people through its entertain-
ment, educational, cultural and commer-
cial attributes, which will serve these
United States as a medium of contact with
other countries; which will prove a super-
ambassador for the United States, convers-
ing in the language of all peoples; and es-
tablishing an international Trade and
Understanding.
BRICKS
While on this subject of building may we
mention BRICKS? May we call to your
attention that at the Cleveland Convention
of five years ago, an exhibitor named Syd-
ney S. Cohen had occasion to say — "let us
LAY bricks — not throw them." This we
have consistently tried to do; patiently and
somewhat slowly sometimes, impeded in our
progress by "labor troubles," we have gone
ahead laying bricks as best we could. Fre-
quently we have had to stop our work, and
have been kept busy DODGING the bricks
thrown at us by those who did not approve
of our structure. And once in awhile, when
the bombardment became too severe, we
have thrown a few bricks ourselves; but
onlv as a measure of self-preservation. Our
structure is nearly complete now, let us
make it wholly so, and finish up a good job
by furnishing it carefully and decorating it
tastefully, so that wThen we look upon it
(Continued on page 24)
Page 24
Exhibitors Trade Review
Cohen Fires Opening Shot
(Continued from page 23)
we can feel justly proud of our Temple of
Independence.
Independence is our big issue, and we
must consider it in a BIG way, facing it
squarely as all momentous issues should
be faced. Independence for the theatre
owner, that he may be free to run his the-
atre according to its individual needs, free
from the bugbear of worry as from whence
he is to secure his pictures, free from the
fear of unfair competition. Independence
for the Producer and Distributor through
the assurance of an ample supply of the life
fluid of the Industry — PLAY DATES.
This happy consummation of our strug-
gles can only be achieved by genuinely
united effort, and I cannot too strongly urge
this effort. "Forget that which is behind,
and press on to that which is before"
should be our aim in our business as well
as our personal endeavors. Let us fight if
we must, but let us fight cleanly, and in a
manner to earn the respect of our adver-
sary.
OPPORTUNITY
The Opportunity is a great one and it is
your actions here that will write the future
history of Independence. It has meant
labor and hard work to bring about this
opportunity, and it is up to you now. You
know the work you have put into your
theatre back home. Think a little of what
it means to you, and then be a sane busi-
ness man and treat this big problem of
safeguarding all Independents as another
obstacle that stands in the way of your
business success, even more than that —
your business livelihood. Go home from
this convention with the consciousness that
you have used the brains and sense that
God gave you in your own best interests.
Go home in the conviction that what you
have done here at this convention will keep
you free men in your business life. Don't
be too prone to criticise. Remember we are
all just human and for every criticism you
make be ready with a constructive remedy.
That's the thing we want — a constructive
plan of protecting what we liave invested
in this Industry. Other things are but
lesser issues because unless you can be as-
sured that your theatre will stay yours, of
what interest are the other problems.' Be
sensible, be sane.
NO STAMPEDE
Again let me say with all the earnestness
at my command — don't be stampeded; con-
serve your play dates, they are your most
powerful ammunition. Don't buy mere
trade marks, but product that in your judg-
ment will make you money and please your
public. Don't be nattered by the too orna-
mental press books sent you; for they are
not what you sell to your public. Buy
what you NEED at prices you can afford
to pay — prices which will yield you a proht
on your investment. Give the other fellow
the same snuare deal you expect from him
— and DEMAND that he does as he prom-
ises. "Live and let live" must be one of
our mottoes; and since we are frankly in
this business for GOLD let the Golden Rule
be OUR rule — "Do unto others as you would
they should do unto you." Then, brother
theatre owners we can look back upon this
gathering and feel that MILWAUKEE is
spelled MILLENNIUM.
* * *
Claire Windsor Lytell's Bride
Hollywood, Cal., May 14. — Claire Windsor
and Bert Lytell, film stars, were married in
Juarez, Mexico, at 9 a. m. today by a native
magistrate, according to a telegram rece ved
by Exhibitors Trade Review.
Immediately after the ceremony the counle
boarded a special car tendered them by the
Mexican Government for a honeymoon trip
to Mexico City.
RALPH INCE TO
PRODUCE SERIES
Bound East to Close Final
Arrangements
DAVID M. THOMAS, associate and
personal representat ve of Ralph W.
Ince, will arrive in New York Thurs-
day to conclude pending negotiations for dis-
tribution of a series of Ralph W. Ince pro-
ductions. Thomas left late today enroute
for San Francisco and Glenellen where he is
to confer with Charmine K. London, widow
of the famous author of the "Sea Wolf" upon
the first story of the series which w 11 be a
Jack London Yarn.
Ince will produce as an independent and is
adequately financed for an important produc-
tion program and a. ready has lined up op-
tions on a number of players of box office
drawing power for his initial venture as a
producing director on his own. Since the
or'ginal announcement of Ince's decision to
launch into the production field he has been
invited to confer with leading executives of
th° industry relative to co-operative alliances.
In response to inquiries and several offers
of a definite character Mr. Thomas has been
empowered to act for Air. Ince in closing
one of the several pending deals in New
York. It is reported here that the Ince pro-
duction program will involve a 1925 expendi-
ture of three quarters of a million dollars.
Production in all likelihood will be in
Hollywood though certain of the Ince ve-
hicles may take him to New York for spe-
cial sequences. Mr. Thomas w 11 stop at the
Astor Hotel in New York and expects to re-
main East no longer than ten days.
Following closely upon his return produc-
tion will start upon the first story of the
series. Ince's production of "Playing With
Souls" is currently being released by First
National to first run houses throughout the
country while his recent productions of the
"House of Youth" with Jacqueline Logan,
"Dynamite Smith," with Charles Ray, and
"The Chorus Lady," with Margaret Livings-
ton, have been piling up impressive grosses
through varied distributing channels.
He is now concluding a current contract
calling for the production of three mystery
melodramas. The third is now in production.
Screen Stars Separate
Rumors current for several months in the-
atrical circles were substantiated yesterday
by the announcement that Richard Barthel-
mess, film actor, and his wife, Mary Hay,
stage star, have separated. Miss Hay_ will
sail shortly for Europe to fill professional
engagements.
Mr. Barthelmess will retain custody of
their two-year-old daughter, Mary Hay Bar-
thelmess, during M'ss Hay's absence. On her
return she will have custody of the child six
months in the year.
Miss Hay said last night that the separa-
tion was by a mutual understanding and that
no divorce was contemplated.
Miss Hay and Mr. Barthelmess were mar-
ried in June, 1920, in the Church of the
Heavenly Rest. Both at the time were en-
gaged in making the D. W. Gr'ffith picture,
"Way Down East." About a month ago Mr.
Barthelmess moved to the Algonquin Hotel,
while his wife continued living at their home.
For several months Miss Hay has been
dancing in vaudeville and night clubs with
Clifton Webb. She will continue the act
with him in several English music halls. Mr.
Barthelmess at present is working on a new
picture, "Shore Leave." .
Gilbert E. Gable presents
The SKY
RAIDER
Jacqueline Logan
AND
Capt Nunoesser
Variety says; " 'Sky Raider' ran close to
$13,000.00 in a house where from $8,000.00
to $11,000.00 is the general rule."
From the story "The Great Air Mail Robbery" by Jack Lait
Directed by T. Haves Hunter
Associated Exhibitors
Physical Distributor : Pathe Exchange. Inc. - John S. Woody, President foreign Representative Sidney Garrett
May 23, 1925
Page 25
Daily Edition
EXHIBITORS Trade REVIEW
No. 1
MILWAUKEE, MAY 11, 192S
WAR ON TRUST OPENS
BALABAN AND KATZ BUY 50 HOUSES
CHICAGOANS ACQUIRE
ROWLAND AND CLARK
PENNSYLVANIA CHAIN
Fifty more theatres to the Balaban
a,nd Katz string!
Following on the heels of the an-
nouncement that the Balaban and Katz
interests have acquired control of the
Lubliner and Trinz chain of houses in
Chicago, comes authentic report that
the Balaban and Katz have acquired
the Rowland and Clarke theatres in
Western Pennsylvania.
In the Lublinev and Trinz deal, Balaban
and Katz obtained control of nineteen houses
and seven under construction. Balaban and
Katz own five theatres and plan three more
this year for Chicago.
Aggregate interests of the merger with
Lubliner and Trinz are placed at more than
$20,000,000. A new corporation called the
Lubl iner & Trinz Theatrical Enterprises was
formed. Balaban & Katz own a half inter-
est in the new organization.
While there will be no change in title to
the properties, it is said, the new Balaban &
Katz controlled corporation will lease the
properties.
The Balaban & Katz policies will dominate'
the newly acquired houses.
M. P. T. 0. ASSURED
FULL COOPERATION
BY INDEPENDENTS
Full-hearted cooperation with the theatre
owners is assured by the following state-
ment ot purpose adopted by the Independent
Producers and distributors yesterday after-
noon:
"The Independent Producers and Distribu-
tors of Motion Pictures representing 91 per
cent of all the independents in the industry
have gathered in Milwaukee at the invitation
of the independent Exhibitors. They have
responSed to a call which has reached and
moved to action all elements of this industry
— a call for busines freedom a summons to
resist monopoly; a protest in action against
the froces. which theaten the future of the
motion picture as the amusement pf the
people and the greatest avenue of human ex-
pression.
MILWAUKEE GREETS YOU
Tc the Delegates to the Convention of
the Motion Picture Theatre Owners
of America:
It is indeed a pleasure for me to ex-
tend the hand of welcome to the dele-
gates to the Convention of Motion
Picture Theatre Owners of America.
It is my sincerest wish that your
stay in our city will be a pleasant and
enpoyable one and that when you re-
turn to your respective homes you will
have nothing but fond recollections of
your short sojourn in Milwaukee.
Trusting your convention will be a
great success, I remain,
Sincerely,
DANIEL W. HOAN,
Mayor.
GLORIA TO DESERT
FAMOUS PLAYERS FOR
WARNER - VITAGRAPH
HOLLYWOOD, May 10.— Whether Gloria
Swanson, internationally famous film star,
will desert the Famous Players-Lasky ban-
ner and sign a contract with the combined
Warner Brothers-Vitagraph companies will
be decided at a series of conferences now in
progress in Hollywood.
Harry M. Warner, president of Warner-
Viatagraph company, is in Hollywood pre-
parend to renew overtures for Miss Swan-
son's services that were begun in New York
before she left for the West Coast on the
Paramount Special which also brought 200
delegates to Los Angeles for the convention
of foreign representatives of the Lasky-
Zukor forces.
INDEPENDENTS NAME
COMMITTEE TO AID
EXHIBITORS' BATTLE
Zero hour tension gripped the open-
ing session of the Association of Inde-
pendent Produeers and Distributors'
Convention at Hotel Plankinton yester-
day afternoon.
Harry G; Kosch, attorney for the
organization in a statement which is
printed in column one of this page,
called on the order to act.
John Lowell Russell, acting chair-
man, appointed the following com-
mittee to take up the problem upon
which it will report back todav : Dr.
W. E. Schallengerber, M. H. Hoffman,
Jack Cohen, Louis Weiss. William
Steiner, Ben F. Schulberg, W. R. John-
son, J. L. Friedman, Eddie Golden,
Frank Zambien, Arthur Bromberg,
Harry Thomas, Sam Weiner, Oscar
Xewfeld.-Jack Grauman and William
Alexander.
Sydney Cohen, president of the Mo-
tion Picture Owners' association will
address the association at noon today.
Today nearly 1,000 delegates- to the
theatre owners and equipment dealers
conventions which open tomorrow
from every section of the country are
expected to arrive.
WELCOME TO MILWAUKEE
f Continue
page 11)
T^HIS is going to be a great
* week for the Motion Picture
business.
The three vitally important
industries of the business are
here, ready for business: The
theatre owners, the independent
producers and distributors and
the equipment people.
A few large organizations are
more or less conspicuous by their
absence, or by their unofficial
presence. But, assuming that
the week yields a reasonable
measure of accomplishment,
these will not be missed
In behalf of the Motion Pic-
ture and other business interests
of Milwaukee, Exhibitors' Trade
Review takes pleasure in extend-
ing to you a most cordial wel-
come to the Cream City.
(Continued on pane hi
Advertising (opy
for Tomorrow's
Issue of
must be in hand before 6 p. m-
at the office,
Room 110, Hotel Wisconsin
/^N Sunday, May 10, the Independent
V-^ Convention at Milwaukee began.
On Monday morning, May 11, Exhibitors
Trade Review daily was being read by every
film man in Milwaukee.
Exhibitors Trade Review is the only
publication that covered the Independent
Motion Picture Producers and Distributors
meeting with special issues.
Which was to be expected as Exhibitors
Trade Review is the Independent paper of
the industry.
The conventions are a triumph for the
Independents — and for Exhibitors Trade
Review, their paper.
The Convention Sensation!
Page 26
Exhibitors Tri.de Revieic
STAR CAST IN
SCHULBERG PICTURE
BP. SCHULBERG has started produc-
, tion on "My Lady's Lips," the second
picture of the §2,800,000 program of
eighteen feaLures and six spec'als he has ar-
ranged for 1925-26. Included in the well
balanced cast of stars are Clara Bow, Frank
Keenan, Alyce Mills, William Powell and
Ford Sterling. James P. Hogan, director of
the Schulberg picture, "Capital Punishment,"
which the New York legislature and other
law making bodies saw in a body, is handling
the megaphone.
The production of "My Lady's Lips" sig-
nalizes the return to the Schulberg lot of
Clara Bow, who had been loaned to Ernst
Lubitsch and the Warner Brothers for two
of their big productions. William Powell,
whose performance in "Romola" was lauded
by critics as a work of art, will have the
lead. Powell came to the Coast three weeks
ago expressly to work in Schulberg's "Faint
Perfume," which has just been finished. Alyce
Mills, recently signed to a long term contract
by Schulberg productions, will share leading
honors with Clara Bow. Sterling will assume
the role of a clever Crook. John Sainpolis
and Matthew Detz, also, are in the cast.
Schulberg has prepared the largest program
for the year of any independent producer on
the Coast. In addition to "My Lady's Lips"
and "Faint Perfume," he will produce "Shen-
andoah," the immortal American stage classic
of civil war days by Bronson Howard.
Triple Celebration
A three-cornered birthday party was held
recently at the home of Norma Talmadge in
Hollywood.
The occasion was a general celebration of
the natal days of Norma, Constance and
Natalie Talmadge, whose birthdays occur
within two weeks.
Constance arrived on April 19. Natalie
claims April 29 — -today. Norma's birthday
is on May 2.
This year they decided to do away with
the confusion of three parties in two weeks,
snd concentrated all their efforts on one
party, which was held yesterday.
Besides the participants, the guests in-
cluded Joseph M. Schenck, Mrs. Margaret
Talmadge, mother of the stars, Buster Kea-
ton and the Keaton youngsters, Joe and Bob.
A few intimate friends dropped in during the
afternoon.
* * *
Late Releases
Anticipating the dearth of interesting
screen material during the early summer, J.
G. Bachmann has withheld two of the most
important releases on the spring schedule of
B. P. Schulberg Productions to meet this
need, Zona Gale's novel, "Faint Perfume."
and John Goodrich's story, "My Lady's Lips,"
with which the Schulberg program for 1924-
1925 will be brought to a close, have been
timed to reach first run exhibitors late in
May and early in June, respectively.
MELFORD CASTING
FOR METROPOLITAN
CASTING of "Without Mercy" the first
of the series of Metropolitan Produc-
tions to be released through Producers
Distributing Corporation was started this
week at the Hollywood Studios with the
selection of Vera Reynolds and Robert Ames
from the De Mille stock and the signing of
Dorothy Phillips for prominent roles in the
picture under the direction of George Mel-
ford.
Dorothy Phillips, because of the death of
her husband, has been absent from the screen
for two years, but her versatile dramatic
ability will be recalled by the exhibitors in
remembering her work in such productions
as "Hell Morgan's Girl," "Hurricane's Gal,"
"Hearts of Humanity" and "The World's
A Stage." The part she will play in "With-
out Mercy" is said to be a particularly diffi-
cult role calling for two separate and distinct
characterizations.
Both Vera Reynolds and Robert Ames
have demonstrated their histrionic ability to
the delight and satisfaction of both screen
and stage patrons, Miss Reynolds in the
recent Cecil B. De Mille success, "Feet of
Clay" and Mr. Ames in the stage plays,
"Kelly's Vacation" and "The Dark Angel."
Other well known screen players will be
added to the cast within the next few days
and it is expected that filming will start
within the next fortnight. The productions
will be released by Producers Distributing
Corporation.
— $ $
Ed. Hurley Moves
The Associated Exhibitors announce this
week that Ed. Hurley, who handled trade and
newspaper publicity for Pathe for the past
year, has been transferred to the home office
staff of the Associated Exhibitors.
Mr. Hurley will oversee production costs
of the various units producing for Associated
Exhibitors, will supervise studio publicity and
in addition to this will act as editor of the
newly created Associated Exhibitors house
organ, "The Associated Exhibitors News."
Mr. Hurley is one of the pioneers of the
motion picture industry having started twelve
years ago with the Essanay. Since that time
he has been actively ident.fied with the lead-
ing producers and distributors of films. Prior
to his going with Pathe he was associated
with Nat Rothstein at the F. B. O., having
direct charge of the advance campaign on
Mrs. Wallace Reid's production "Human
Wreckage."
* * *
De Mille Starts First Special
June 15th
According to advices from the De Mille
studio, actual production work on "The Road
to Yesterday," the first Cecil B. De Mille
personally directed production will start on
June 15th, at which time Joseph Schildkraut
will be at liberty to begin his screen por-
trayal of the exceptionally vivid character-
ization for which he has been cast.
The script of "The Road to Yesterday"
was adapted by Jeanie Macpherson and
Beulah Marie Dix from the stage play of
the same title by Miss Dix and E. G. Suther-
land, which in addition to having a part
remarkably well suited to Schildkraut has
a leading feminine character that will be
ideally filled by Jetta Goudal.
Gilbert E. Gable presents
The SKY
RAIDER
WITH—"
Jacqueline Logan
Capi Nungesser
At the Fulton Theatre, Jersey City, Nungesser in "The
Sky Raider" pulled a business that exceeded by 1,000 the
largest opening day business in the house's history!
From the story "The Great Air Mail Robbery" by Jack Lait
Directed by T. Hayes Hunter
Associated Exhibitors
Physical Distributor : Pathe' Exchange. Inc. John S. Woody, President Foreign Representative Sidney Garrett
May 23, 1925
Page 27
iiiiiiiiiiiiiiiiiiiiiiiii!iii!iiiiiiiiii;ii!iiiii!ii!^ mil mm
Who's Who in the Exhibitor Field ?
OU CAN'T ALWAYS TELL how a fel-
low votes by the way he talks. Nor
can you always catalog an exhibitor's
real attitude by his conversation.
But show me his bookings and I'll
tell you where he stands on the sub-
ject of independence.
It is easy to do a little fake froth-
ing at the mouth around this season
of the year. To shed crocodile tears over the rough
treatment handed out by some of the big distributors.
But if those things are done merely in the hope that
they will hammer rentals down a notch, they are
mighty poor stuff.
There isn't occasion, as far as anybody sees or
knows, for any sort of boycott in this business. There
ought to be none. Everyone should have a fair op-
portunity to make and sell pictures — at a profit if he
can.
But the fellow who has been kicked on the shins
until he is tired of it knows who has been kicking
him. If he doesn't really like being kicked on the
shins, he is within his rights in giving some of his
business, the first and best of it, to someone who is
pledged not to kick him in the shins, or elsewhere.
Of course we are bound to drift back to the basic
question: Are things right in this business? If so,
there's nothing to argue about.
But if things are not right, if as has been rumored
at times exhibitors are being hurt considerably by
some of the people who get most of their money,
then something more than conversation is needed.
And it is time to catalog the fellows who erupt with
conversation, but don't move when it is time to do
something.
Suspicion is a foul thing, as a rule. Yet a little of it
will sometimes save a fellow's bank roll. Just enough
of it, for example, to protect against buying gold-
bricks and taking counterfeit currency and accepting
as friends a certain sort of people who are free with
their talk but very slow to back it with action.
No exhibitor who is honestly interested in main-
taining the motion picture business on an open basis
can have the slightest shadow of doubt as to where
his interests lie today. The attitude of the theatre-
grabbing distributors is an open book. Every play-
date surrendered to them provides more capital to be
used in taking business away from legitimate exhibi-
tors. They are operating largely on the money pro-
vided by their victims. If the flow of that money
were stopped they wouldn't build or buy many more
theatres; they wouldn't crush many more legitimate
theatres.
On the other hand, there is the independent dis-
tributor who has pledged himself not to engage in
theatre operation. (When I say "independent" I
mean any distributor whose business is conducted
without collusion, without "gentlemen's agreements"
and the like, whether through a national chain of ex-
changes or on the state-right basis.) Perhaps his
product may not be impressed on you so forcefully.
Perhaps he may not be so convincing in his presenta-
tion. Perhaps he may not use so many superlatives
in his advertising. Perhaps, in fact, he can't afford
to throw away so much money for the sake of an ef-
fect. But he offers you two things: Good product
and security. And unless you give him the preferen-
tial treatment to which he is entitled, he can't go on
indefinitely offering you either.
So the exhibitor who agrees in principle but re-
fuses to apply the principle in actual booking is just
another hokum artist. More than that, he deserves
to be catalogued as an accredited agent of the dis-
tributor-theatre combination. If he isn't a part of it
he is working for it, which comes close to being the
same thing.
It is about time to pin a tag on the fellows who
haven't enough guts to make good publicly on what
they are so willing to say privately.
They will tell you, of course, that they are afraid of
the malignant power of the big interests.
Well, if your home town has a zoo, try making
friends with the Bengal tiger by feeding him a little
cream. Just walk right into the cage and shake
hands with him.
You will find out something about how effectively
you can protect your own business by feeding play-
dates to the fellows who have their eyes on your
theatre property.
The zoo proposition has its advantages. You can
buy life insurance, but you can't buy any insurance
against being driven out of business.
The week-kneed brother will tell you, also, that
he can't afford to pass up the big pictures offered him
by the distributor-theatre-grabbers. No, he just has
to have their extra-super-specials.
How much money does any exhibitor make on the
general run of that marvelous product?
What are the pictures that pay? Where do they
come from? Who gets rich on the high-tension stuff
at top prices?
Eliminate the self-delusion and a lot of honest ex-
hibitors who really want to do the right thing would
get right very quickly. They are hypnotized by their
own prejudices, prejudices that have been faithfully
cultivated by a few sales departments.
As to the exhibitors who aren't on the level with
their talk of supporting the independents for the
sake of independence, it is time to brand them for
what they are. And as for the other fellows, it is
time to educate them, even if words of one syllable
must be used, until they realize where they are
heading.
There's no time for wobbling. It's a case of action
now or a funeral soon.
Next Week: Keep Cool and Calculate.
IIIIIIII!! II!I1IIIIII!II!IIIIIIIIIIIIIII!III!IIIIII Illlllllll!lllll!illlll!lllllllllllllllllllllllll!
Page 28
Exhibitors Trade Review
JULIAN ELTINGE
READY FOR
CHRISTIE FEATURE
JULIAN ELTINGE. world-famous female
impersonator, will close his current theat-
rical tour at Los Angeles this week and
will take a brief vacation before starting
work in the big Al Christie feature which
will be released through Producers Distribut-
ing Corporation following "Seven Days."
The new Christie feature in which Eltinge
will be starred, will be along the same
straight comedy lines as was "Charley's
Aunt." The Christie gag staff as before will
be called into play to turn out a complete
screen story from whichever play is selected.
In signing Eltinge to appear in a hilarious
picture in which the star makes use of femi-
nine garb, the Christies will follow up the
tremendous success which has met the pro-
duction of "Charley's Aunt." Two plays are
now being especially considered by Al Chris-
tie for the vehicle in which Eltinge will be
presented and a decision on one of these
will be made within a few days.
No anouncement of the release date for
the Christie-Eltinge film can be made at this
time because of the uncertainty of the length
of time which will be devoted to production.
It will no doubt be directed by Scott Sidney,
Christie's star director.
Congratulations In Order
For Charlie Thall
General Manager A. M. Bowles of West
Coast Theatres, Inc., has advanced Charles
M. Thall from the position of booking man-
ager to the important post of assistant gen-
eral manager. Thall will continue his- duties
in the headquarters located in San Fransisco
and will have the supervision of all bookings
together with the management of the nine-
teen theatres on the northern division and in
direct charge of the general offices of the
northern end of West Coast Theatres, Inc.
Thall came to the film industry after many
years' association with traveling theatrical
attractions and after a short experience in
the exchange branch of the state rights he
became identifed with First National Pic-
tures as exploitation and publicity director.
Later he accepted a post with Bowles as
press representative for Loew's Warfield
Theatre in San Francisco and from this was
promoted to booking manager. The ad-
vancement of Thall is one of the first official
acts of the new general manager and the
order goes into immediate effect.
A SSOCIATED EXHIBITORS announce
that the Diamant Film Company of
America, Inc, has opened an elaborate
studio at Fort Lee, New Jersey, at which
future productions will be made for their
distribution.
This new studio was originally occupied by
the Paragon Film Company ,and was recent-
Syd Chaplin, the star of Producers Distrib-
uting Corporation's hit "Charley's Aunt,"
poses with Nancy Melford (Mrs. Heath
Cobb) who leads "No, No, Nanette."
ly opened under the supervision of Henri
Diarnant Berger, the well known French di-
rector, who has already produced one Associ-
ated Exhibitor's picture, and has contracted
to make more. In addition to Mr. Berger,
other producing units of Associated Exhibit-
ors will make pictures on the Diamant lot.
The foreign producer is considered one of
the foremost directors in Europe, and con-
ducted his own studios in Billancourt. Prior
to this Mr. Berger negotiated the Americani-
zation of the Pathe studios in Paris.
Upon his arrival in America, he contracted
to produce a picture for Associated Exhibit-
ors. This production is now ready for re-
lease under the title of Fifty-Fifty," and
features Hope Hampton, Lionel Barrymore
and Louise Glaum.
"Fifty-Fifty," Mr. Berger's first production
in the United States, was made in a New
York studio, but immediately upon its com-
pletion the producer determined to secure a
studio of his own, with his producing staff
constantly at hand. The old Paragon Studio
at Fort Lee was taken over and re-equipped
under the supervision of Joseph Clement,
master technician.
The Diamant production plant has been
made modern in every respect. New equip-
ment was installed in the carpenter shops,
new scenic lofts built and thousands of dol-
lars spent in properties and in the costum-
ing department. A large projection room has
also been installed, as well as new quarters
for film cutting. A large inclosed stage meas-
uring 70 by 130 feet has had $25,000 in light-
ing apparatus added to its equipment. In ad-
dition to this a massive tank run's rthe full
width of the studio.
J. W. Schleiff, former production manager
of the Selznick Studois, was appointed as
production manager of the new studio and
has already laid out an ambitious schedule of
production for the first picture to be filmed
on the Diamant lot.
A Dantes, assistant to Mr. Berger, .brought
here from France by the producer, is acting
in the capacity of personal representative.
Miss Marshall is in charge of the studio office
affairs. The camera staff will operate under
the direction of Alfred Orlieb.
The first production for Associated Ex-
hibitors to be made by Henri Diamant Berger
in his own studio is "Lovers' Island," a
screen adaptation of the T. Howard Kelly
story which recently appeared in the Smart
Set magazine
Gilbert E. Gable presents
The SKY
RAIDER
WITH--'
Jacqueline Logan
AND
Capt Nungesser
Fred Mertens of the Fulton Theatre, Jersey City,
says of "The Sky Raider" that no one ever promised]^
him less and delivered more!
From the story "The Great Air Mail Robbery" by Jack Lait
Directed by T. Hayes Hunter
Associated Exhibitors
Physical Distributor. Pathe' Exchange, Inc. John S. Woody, President -Foreign Representative Sidney Garrett
DIAMANT FILMS FOR ASSOCIATED EXHIBITORS
May 23, 1925
Page 29
ONTARIO E P. T. 0.
ATTENDS MILWAUKEE
MEMBERS of the Ontario Division of
the Motion Picture Theatre Owners
rallied around the M. P. T. O. colors
at a special dinner which was given in the
King Edward Hotel, Toronto, Wednesday
evening, May 6, this being a preliminary can-
ter fo rthe big International convention of
the M.'P. T. O. at Milwaukee, Wis., later in
the month. Enthusing messages were deliv-
ered by able speakers on M. P. T. O. topics,
the principal addresses including : "What the
M. P. T. O. means to Exhibitors," by Ray
Lewis, Toronto, secretary of the Ontario M.
P. T. O. ; "What you can accomplsh by being
organized," by Earl Lawson ; "What the M.
P. T'. O. has accomplished ofr Exhibitors," by
J. C. Brady, owner of the Madison Theatre,
Toronto, and President of the Ontario or-
ganization of the M. P. T. O. The toast-
master was Aid. W. A Sommerville, head of
the Prince of Wales Theatre, Toronto, On-
tario vice-president of the Independent Films,
Limited, Toronto and Montreal. The toast
to "The King," with which the evening was
started, was proposed by Joe Cohen of Tor-
onto.
Everything was done up in grand style,
including entertainment, stunts and a valu-
able discussion on plans. A souvenir pro-
gramme was issued for the occasion, this
including the display advertisements of a
number of friends of the M. P T. O., such
as the Canadian Universal, Vitagraph, Fox
Film Corporation, Film Booking Offices of
Canada, Limited, Independent Films, Limited,
Ontario Booking Office, Toronto, Standard
Poster Exchange, Toronto, Coleman Electric
Company, Toronto, Perkins Electric. Limited,
Toronto, Montreal and Winnipeg, "The Spot-
light," Dominion Printing Company, Toronto,
and others.
The names of the considerable number of
Canadian exhibitors who were lined up to at-
tend the Milwaukee M. P. T. O. convention
were announced and they were formally sent
upon their cheerful way.
* * *
'FREDDY' SAGOR ADAPTS
Frederica Sagor, former scenario editor
for Universal, has completed the adaptation
and continuity of Percy Marks' novel, "The
Plastic Age," which is one of the outstanding
stories to be filmed by B. P. Schulberg Pro-
ductions for the coming season. "The Plastic
Age" will be the first real college play pro-
duced on the screen. It will be a story of ado-
lescence, of college life in all its phases and
complexities. It will also be a story of Amer-
ican home life as it is affected by the ambi-
tions of .families to provide their children
with a college education. In writing the screen
play Miss Sager has faithfully followed the
word picture of the author's manuscript,
which made "The Plastic Age" the most dis-
cussed novel of the year.
* * *
MAURICE FLYNN SERIOUSLY INJURED
ON F. B. O. LOT
Maurice (Lefty) Flynn, formerly a famous
football star at Yale, and now featured by
F. B. O. in a series of action comedy dramas
produced by Harry Garson and Globe Pic-
tures Corporation, is laid up with a sprained
knee as a result of a stunt done recently
while filming a scene for his latest produc-
tion, "Speed Wdd." Flynn was riding to
the rescue of the heroine on a motor cych
and swerved off the highway and into a
ditch. He was badly shaken up and for a
time it was feared he was injured internally
DOUGLAS FAIRBANKS latest screen
production, "Don Q, Son of Zorro,"
will be given a Broadway premiere at
the Globe theatre on June 15th.
Contrary to the belief of some this is not
a screen version of "Don Quixote," but a
melodramatic Spanish romance adapted from
the novel "Don Q's Love Story," by K. and
Hesketh Prichard, with Mary Astor in the
leading feminine role.
This forthcoming United Artists Corpora-
tion release virtually is a sequel to "The
Mark of Zorro," former Fairbanks film suc-
cess, with the star-producer playing both the
FRANCES HOWARD
IS RELEASED
ACTING on the request of Samuel Gold-
wyn, and through the courtesy of Jesse
Lasky, trances Howard has secured a
release from her Paramount picture contract.
Miss Howard, who recently became Airs.
Goldwyn, will forsake the films and make
her career that of a wife and home-builder.
Joseph Lasky issued the following state-
ment after the release was effected:
"Miss Howard, or Mrs. Goldwyn, is re-
leased not without great regret on the part
of our organization, but with the warmest
wishes and kindest regards of all connected
with Famous Players-Lasky. Her value as
an artist is high but, of course, insignificant
compared with her worth in her new posi-
tion of that of a home-maker for our friend,
Samuel Goldwyn. We join all others in
wishing herselt and her husband unlimited
happiness."
Mr. and Mrs. Goldwyn will make their
home at 5127 Franklyn avenue, Los Angeles.
role of the son of Zorro, as well as that of
Zorro himself, grown older and more sedate,
but none the less adventuresome.
If Alary Pickford finishes her new pic-
ture, "Little Annie Rooney," by the first of
June, as her plans now contemplate, it is very
possible that she and Mr. Fairbanks will
come on to New York for the opening of
"Don Q" at the Globe.
Harry D. Buckley, acting general manager
of the Fairbanks company, and Alark Larkin,
Fairbanks' personal representative, have just
arrived in New York from the Coast to
make arrangements .for the Globe theatre
premiere.
Broadway Showing June 15
For New Fairbanks Pictures
Page 30
Exhibitors Trade Review
FLYNN TO MAKE
EIGHT FOR F. B. 0.
MAURICE (LEFTY) FLYNN, erst-
while Yale halfback, and now a star
under the Harry Garson banner, has
just signed a new contract with the producer
to star in a series of comedy dramas, similar
to those which made the late Wallace Reid
famous.
"High and Handsome," a Gerald Beau-
mont story published in the Red Book Maga-
zine, has been chosen as the next comedy
dramatic vehicle for Flynn, who has just
completed "Speed Wild." Harry Garson is
producing and directing the Flynn produc-
tions.
Now that Ffynn is being starred in a new
series it was deemed by the sales powers that
be of F. B. O., who keep their commercial
fingers incessantly upon the pulse of the ex-
hibitor and public as well, that Maurice
would be a better name. It will be, hence-
forth, Maurice Flynn, the name given the
erstwhile Yale gridiron star at birth. Lefty's
full name is Maurice Bennett Flynn, but he
put aside Maurice during his football dayi
at college and adopted the more chummy
Lefty, due, of course, to the fact that he
throws with his left hand.
Three Directors Busy On
"Hell's Highroad"
Owing to the elaboration of Leatrice Joy's
first starring vehicle "Hell's Highroad" to a
far greater size than originally intended,
Cecil B. DeMille has delegated Frank Ur-
son and Paul Iribe as chief aides to Rupert
Julian who will continue the direction of the
production.
This arrangement will put the details of
casting each part in the hands of Urson
while Iribe will give his entire attention to
developing the settings to a size and beauty
comparable to those he created for "The
Ten Commandments."
Leatrice Joy will henceforth be
under the personal direction of Cecil
DeMille at Producers Distributing
Corporation's studios. Her first will
be "Hell's Highroad."
LEATRICE JOY FOR
DeMILLE PICTURE
IMMEDIATELY follow'ng the completion
of "The Dressmaker F'rom Paris," her
last Famous Players-Lasky starring ve-
hicle, Leatrice Joy supervised the dismantling
of her commodious dressing and lounging
rooms on the Lasky lot, and the removal of
her effects to Culver City, where she began
at once with preparations for the forthcom-
ing production in which she will be starred
under the d sect supervision of Cecil B.
DeMille.
It was not without a tinge of regret that
Miss Joy shook a farewell with the Famous
Players executives and stars with whom she
had so long been on the most friendly terms,
it necessary for her to go with him and take
until the withdrawal of Mr. DeMille made
up her duties at his new studios.
Regarding her leaving the Famous Players
organization, Miss Joy said: "I have nothing
but the most kindly feeling for those for and
with whom I worked, and the genial and
whole-hearted co-operation I always enjoyed
in my work will linger long in my memory as
one of the most pleasant associations I have
ever enjoyed. I doubt very much if any
artists could be found who has left the Lasky
employ expressing a different feeling."
BARRYMORE RETURNS
John Barrymore, who is to star in two
big pictures for Warner Bros., arrived in
New York on the Olympic, from Liverpool.
He will remain in the city only a few days,
proceeding then to Hollywood and the War-
ner studios, where both pictures are to be
Organized Effort Wins
\
GAI
has
by !
A few
cu'.lincd
council o
N the pewer of org?n'zed effort
been demonstrated in Kansas City
h; M. P. T. O. Kansas-Missouri,
days ago a new building code was
for 'he consideration of the city
f Kansas City. The parts of the
This is the famous white monkey painting which plays an important part in the pic-
ture titled "The White Monkey," in which Barbara LaMarr plays the leading role.
for First National
code regarding theatre construction were
deemed exceedingly detrimental by the
theatre owners. Adoption of the code meant
an increased cost of about $5,000 on the
average downtown house and $2,000 on sub-
urban theatres, the additional cost being due
to what was alleged to be unreasonable speci-
fications on fire exits, width of aisles, width
between rows of seats and other details of
construction.
Hardly had a copy of the code been printed
than C. E. Cook, business manager of the
M. P. T. O., Kansas-Missouri, was on his
way to the city hall for a conference with
the building code committee and no words
were minced in explaining the alleged in-
justice which the code saddled upon exhibit-
ors, those who sought to build or remodel
their theatres. What was the result?
"Write out your own theatre building code
and bring it to us for consideration, make
the revisions and amendments you see fit,
and we'll be glad to see what can be done,"
said W. F. Flemming, chairman of the com-
mittee, of which Aldermen Walter Besecke
and Harry H. Pierce are the other members.
"The M. P. T. O. K.-M. doesn't attempt to
play politics," said Mr. Cook, "but we're not
worried as to 'what can be done' in regard
to proposed changes in the code. There are
entirely too many theatre owners opposed to
the code for it to be adopted as it is."
* * *
KLEIG EYES KEEP BOB CUSTER IDLE
A recurrence of an affliction of the eyes,
called Kleig eyes by the victim and not as
yet diagnosed by his physician, is keeping
Bob Custer, the F. B. 0. Western star con-
fined to a dark room in his Hollywood home
for a week or so. He is scheduled to start
shortly in his fifth Western vehicle for Film
Booking Offices.
May 23, 1925
Page 31
WHAT-
Does the World
Need Most?
CONTRARY to certain eminent au-
thorities, what the world needs
most is not a good five-cent cigar,
an unlosable collar button, or a loud
speaker that speaks instead of squeaks.
The greatest need of this sphere is
more and louder laughter. And the mo-
tion picture industry can do its share by
making available to its public a larger
number of comedies.
The production line-up indicates that
those concerned in the making of pic-
ture entertainment are fully alive to the
popular demand for mirth-makers. A
glance over the product planned for
the season indicates that there will be
no dearth of material from which to
choose.
Thus it is up to the exhibitors to
properly utilize their chief assets — play-
dates. And it is a safe bet that in play-
ing an added number of comedies they
will increase business at the box.
Love of Laughter
There may be a few folks even in'
America who really don't like to laugh.
But they are a pitiable minority. The
average citizen of any community in
this country will walk a mile for a smile
— and when it comes to an evening re-
plete with good hearty hilarity, he will
take considerable pains to be among
those present.
So play plenty of comedies — and let
it be known for miles around that you
are showing pictures that will give an
evening's relief from the cares that in-
fest the usual routine of life.
You will find that attendance will
pick up. And you will quickly prove
to yourself that your patrons prefer
humor to sob stories. Even the most
lugubrious feature is, as a rule, fixed up
with the proverbial "happy evening."
This is considered essential to the wel-
fare of the picture.
Why not go this idea one better, and
show pictures that have not only a
happy ending, but a laugh in the very
first flash, and a lot of chuckles
throughout? It will pay to do so.
The Treasure Hunt
The manner in which comedies have
been slighted, recalls the old fable of
the man who girdled the globe in
Life and Laughter
Laughter is essential to Life.
Should there be no smiles to
relieve its tragedies Life would
scarce be worth while. So it
happens that man, the only
creature capable of laughter,
constantly seeks it. And pays
well when he find it.
Play comedies! Lighten the
burdens of your patrons by
handing them a lot of laughs,
and they will show their grati-
tude by helping you pay off the
mortgage with bigger box-office
receipts.
Play Laughter to win! You
can't lose!
search of treasure, and returned home
to find it in his own backyard.
Thus is seems that many exhibitors
have scanned the market for product
with which to make their playdates lu -
crative, and have entirely overlooked a
sure source of crowded houses.
Or, when they have booked in com-
edies they have done so in a more or
less half-hearted way, and have so com-
pletely neglected any showmanship on
these films, that the very presentation
of them seems to be an apology.
It is not always so simple to exploit
the average feature in a logical, pr;>c
tical manner, but there was never a
comedy that did not brim over with op-
portunities for simple and effective
showmanship. A title line of catch
phrase will help the ad copy, a ludicrous
situation will supply material for dis-
plays arid ballys, and the use of comedy
paper will have the town smiling in an-
ticipation of your showing.
Exploit the Comedies
So instead of merely booking in a
comedy and letting it take care of itself,
get behind it with the cooperation it
deserves. Make the most of your
chances to use real box-office showman-
ship. And the laughter of those who
flock to watch the film will be echoed in
your heart when you total up the re-
ceipts.
And this goes for the short subjects
just as much — or more — than for the
full length features.
There should never be a program ar-
ranged that does not include a short
comedy. And in every case the comedy
should be given its full share of pub-
licity from every angle. It should ap-
pear in the lights, in the lobby, in the
ad copy for the newspapers, on win-
dow cards and bills.
Don't ever doubt for an instant the
pulling power of short comedies.
Many a patron who comes regularly to
your theatre has sat through a feature
which at best was uninteresting to him,
for the sake of the two-reeler which he
knew was going to hand him a smile.
No Experimenting
In playing comedies — either features
or shorts — there is no element of "tak-
ing a chance." Their popularity is
proven. It has been demonstrated by
exhibitors who have had the foresight
to sense the demand for both long
laughs and short chuckles.
The popularity of all-comedy bills is
assured. They have been shown to big
business in all types of communities,
and have never failed to deliver the
goods either to patrons or proprietor.
Book in a number of short comedies
and run a special bill frequently. You
can make the date of this special a gala
day in your town.
And don't forget that if you make
the town happy by the type of pictures
you offer it, the town will reciprocate
by presenting you with an enlarged
bank balance.
Get Busy
Now don't take it out in thinking.
Get on the job. Just wishing for better
business won't make it so. Action is
required to bring in the shekels. Look
over the array "of comedy presented for
your approval. Make your selections.
Book your pictures. And then exploit
them.
The "Greater Movie Season" is fast
approaching. Tremendous forces will
be exerted to help you. Help yourself
by filling your playdates with comedies.
Page 32
Exhibitors Trade Review
HOLLYWOOD NGTCr
LIGHT?
Charley Chase, Hal Roach star, and Leo
McCarey, his director, are occupying their
time for three weeks in the preparation of
the next two-reel comedy which they will
make.
"Isn't Life Terrible !" is the fascinating
and romantic title which has been chosen for
the latest Charley Chase comedy completed
at Hal Roach's, directed by Leo McCarey.
With Katherine Grant opposite him Chase
portrays the tribulations of a vacationer on
a ship which is fondly expected to make port
without sinking.
H. M. Walker is titling the picture, with
Richard Currier editing.
* ^ *
"Black Cyclone," this year's big feature
production with Rex, King of wild horses,
produced by Hal Roach with Fred Wood
Jackman directing, will open its career on
the screens of America at the Capitol The-
atre in New York City, in the middle of
May.
This is the second picture Hal Roach has
made with Rex, the first being "The King of
Wild Horses," last year. "Black Cyclone"
has a cast with Rex including Guinn Williams
and Kathleen Collins.
* * *
Hope that he may some day be taken for a
good man by. the pubi c instead of a villain
has come to Jimmy Finlayson, Hal Roach
comedy "heavy."
For nine years he has played in pictures,
always villains, unsympathetic monsters. But
in the past three months he has departed
this path four times. The last completed
Glenn Tryon comedy, directed by James W.
Home, Finlayson is the girl's father, and no
more villainous than heroine's fathers usually
are.
The name of Jimmy Finlayson still has a
chance of going down in history as the name
of a good man of the screen.
Clyde Cook has started his first Hal Roach
comedy under the direction of Thomas
Buckingham. Picture is to be made at Camp
Hearn near San Diego.
u«j', "**'*'•
Another one of Hal Roach's vehicles is a
two reel all star cast including. Al. St. John,
Lucien Littlefield, James Finlayson, Martha
Sleeper, Dot Farley, Lige Conley, Marjorie
Whiteis, Harry Lorraine, Al Hallett, George
Rowe, W. H. Piatt and year-old "Husky"
Hanes, a new find of Hal Roach.
Jay Howe, who formerly directed the Spat
Family comedies, is directing under the super-
vision of F. Richard Jones, director-general.
With a company of thirty-five people, the
Charley Chase unit of the Hal Roach stu-
dios has gone to San Diego on location for
boat and harbor scenes of the current Chase
vehicle, directed by Leo McCarey. The Hal
Roach players will make scenes on the Emma
Alexander, in San Diego Harbor and also
Los Angeles harbor.
* * *
Larry Semon and -Dorothy Dwan have
completed "The Cloudhopper," the last of- the
Semon . short-reel comedies made under the
present contract with Chadwick Pictures.
While the comedian is editing and titling
his film it is possible that Dorothy will ac-
cept a role in a feature production as since
ACTION —
By R HEATH COBB
Hollywood
thet release of "The Wizard of Oz," she has
received some very attractive offers.
Plans are now being made by Semon to
produce another five or six reel comedy.
* * *
Jack Collins, former Los Angeles news-
paper cartoonist, is drawing animated cartoon
backgrounds for subtitles at the Hal Roach
Studios, for Charley Chase, Glenn Tryon,
Clyde Cook, "Our Gang" and Hal Roach
Star Comedies.
* * #
Chester Conklin, one of the best known
comedy players in Hollywood, has been added
to the cast of Glenn Tryon's current Hal
Roach comedy vehicle, which Fred Cuiol is
directing.
James Finlayson and Jane Sherman are
two other new additions to the cast, which
in the feminine element includes Blanche
Mehaffey and Katherine Grant.
CAMERA
"The Gold Rush," Charlie Chaplin's latest
for United Artists has been completed.
The first scenes were filmed February 7,
1924; the final shot April 16, 1925.
Martha Sleeper, Hal Roach eccentric come-
dienne, who has made a reputation for her-
self by playing decidedly "grown-up" roles at
fourteen years of age, has a chance now to
be herself. _ She has been cast in the heroine's
part opposite Clyde Cook in that comedian's
second tw,o reel vehicle for Hal Roach, di-
rected by Jess Robbins, and the part is that
of a very flapperish flapper.
She's supposed to be only fifteen in the
story — and that's the youngest character she
has played since she put on long dresses.
So that there will be no delay in getting
Clyde Cook's comedies on the market at
once to supply the demand for the new
series, production will be started immediately
upon the completion of the first series on to
the second series, directed by Jess Robins.
Martha Sleeper, Nesh Young and Fay Hol-
derness are to be the first supporting players.
* * *
Paul Weigel, well known character player
has been engaged to appear with "Our
Gang" in their next Hal Roach two reel
comedy, directed by Robert McGowan.
Arthur Lloyd, cameraman for Robert Mc-
Gowan on Hal Roach's "Our Gang" come-
dies, has been particularly commended by
Roach studio executives for the photography
of his fifteenth picture with "Our Gang,"
"Mary, Queen of Tots."
It is not often that a director and camera-
man are associated for a year and a half on
fifteen pictures. The reports of exhibitors
in trade journals often have commended the
photographic quality of "Our Gang" pictures.
One day twelve years ago, Noah Young,
now a "heavy" in Hal Roach comed.es, found
some empty kegs, filled them with sand and
tried lifting and juggling them around. It
was pretty hard work but he kept after it un-
til he became a full fledged "strong man"
with championship medals and everything.
Three years later Hal Roach chanced to
see him when he was giving the assorted
weights in the Los Angeles Athletic Clubs
gymnasium the r daily exercise and he was
taken out to Roach's and made an actor.
In nine years he has played over three hun-
dred principal" roles in Hal Roach pictures.
* * *
R. H. Weller, who was in charge of the
Ince camera department for years, has been
engaged by the Hal Roach studios in the
same capacity.
Len Powers, Arthur Lloyd, Frank Young
and Floyd Jackman are on the Roach, photo-
graphic staff.
*'•'' * ('* '. *v,.'.' • i
Two companies completed their latest work
at the Hal Roach Studios this week. .
Under the direction of James W. Home
the newest Glenn Tryon vehicle has been
finished. With Fay Wray, Jimmy Finlayson,
Lucien Littlefield, Ed Porter, and others in
the supporting cast, the story was laid chiefly
in the atmosphere of an ocean liner. Tryon's
characterization included a female imperson-
ation.
Under Leo McCarey's guidance, Charley
Chase completed his comedy, supported by
Katherine Grant, Long Poff, Ed Porter,
Nancy McKee and Dorothy Morr son. Sev-
eral location trips, including one on the S. S.
Emma Alexander along the coast, featured
the production.
■ H. M. Walker has started the titling of
the picture, with Richard Currier editing.
May 23, 1925
Page 33
Ernie Woods, well known light comedian
who scored a success in "The Clinging Vine"
at the Playhouse recently, has been engaged,
by Mack Sennett for a leading role in a
new comedy. Art Rosson is directing, and
Billy Bevan, Madeline Hurlock, Sunshine
Hart, Pat Harmon, Barney Helium and Mr.
Woods have the principal roles.
* * *
Percy Heath has deserted the field of dra-
matic writing to join the Sennett scenario
staff.
* * *
Eddie Cline has just finished a new comedy
called "The Gosh Darn Mortgage," in which
he kids that time-honored instrument of
drama. Thelma Parr, Charley Farrell, Doug-
las Gerrard, Edna Tichenor and Peggy
O'Neal play the important parts. This is
Mr. Cline's eighth two reel comedy for Mack
Sennett.
Mr. Cline, who directed many dramatic
pictures featuring Jackie Coogan, Bert Lytell,
Blanche Sweet, John Bowers, and others de-
liberately chose to return to the Sennett
comedy studio at the height of his success
in dramatic work.
Miss Eugenia Gilbert, after a year's ab-
sence, returned to the Sennett comedy lot and
was signed to a long term contract by Mack
Sennett.
Miss Gilbert's first picture under her new
contract is titled "A Rainy Knight," directed
by Lloyd Bacon with a cast composed of
Raymond McKee, Ruth Taylor, Marvin Lo-
bach and Irving Bacon.
THREE DOZEN LAUGH MAKERS
Sam Bischoff Has Thirty-Six
Two-Reel Comedies For
Independent Release
The Sam Bischoff program of 36 feature
two-reel comedies looms up as one of the
biggest Independent schedules of the year.
Three all star units have been contracted by
Bischoff and seven comedies have already
been completed.
The massive program includes 12 H. C.
Witwer Classics in Slang, three of which are
now ready for distribution. The first re-
lease in "Mac's Beth," featuring Eddie Grib-
bon and it is said to be a real scream. All
star casts will be featured throughout the
entire series.
The second unit is the Van Pelt Bros,
series of 12 Biff comedies, which are said
to be a new departure in the comedy game.
They are known as thrill comedies and it is
claimed they are the most sensational laugh
provokers ever filmed. Two of this series are
completed, "Six Miles to Go," featuring Cliff
Bowes, directed by Ernest Van Pelt and
"The Agent," featuring Al. St. John, directed
by Grover Jones.
The third series of twelve on the Bischoff
program is known as the Gold Medal Series
of slap bang comedies and enacted by
world's famous comedians, including Chester
Conklin, Frank Rice, Bill Franey, Milt Ma-
ranti, and others. Two of this remarkable
series have been completed, "Play Ball" and
"Assorted Nuts." Both are said to rival any-
thing up to date in the comedy field. Bis-
choff's entire output is being filmed at the
California Studios, Hollywood, of which he
is president.
Mr. Bischoff is at present in New York
negotiating contracts and plans to attend the
Independent convention in Milwaukee May
10 to 14, where he will display his wares to
the massed assembly of Independents who
will gather there.
Bischoff's rise to fame as a producer and
distributor is one of the most remarkable in
picture annals. Sl'ghtly over a year ago he
was an exchange man in Boston but he kept
in constant touch with the needs of distribu-
tors throughout the country. Realizing the
great demand for high class comedies he mi-
grated to Hollywood, where he secured one
of Filmland's best studios and proceeded im-
mediately to produce the comedies he is now
offering the market. In one short year he
takes rank with the biggest producers in the
business.
The foreign right to all of Bischoff's pro-
duct has already been contracted for by the
Apollo Trading Company of New York.
In the near future Bischoff will also add
several feature units to his already massive
program.
'Al St. John, who stars in the "Biff" Com-
edy entitled "The Agent," lives up to his
reputation as a stuntster in this picture
to be released through Bischoff, Inc.
Above are two scenes from "The Agent,"
a "Biff" Comedy starring Al. St. John
which is for distribution by Bischoff, Inc.
The picture was directed by Grover Jones.
Here are a couple of scenes from another
"Biff" Comedy. It is called "Six Miles to
Go" and the featured player is Cliff Bowes.
It is one of the thirty-six of Bischoff, Inc.'
Page 34
Exhibitors Trade Review
-And a Comedy"
Three words in the lower right hand cor-
ner of the advertisement of many theatres in
Sunday issues of Metropolitan dailies have
done more to keep the exhibitor from real-
izing the fullest potential earning capacity of
the laugh features on his program than any-
thing else.
Hal Roach, prominent producer of come-
dies and features for Pathe release, calls at-
tention to the parallel between other fields
of merchandising in which more than one
particular item is carried for sale, and the
field of the motion picture theatre. His views
on the subject are of interest to directors as
anything pertaining to the marketing of their
product would be.
Any director who has the tendency to make
a study of the future value of his work would
do well, in_Mr. Roach's opinion, to study the
Sunday editions of the morning newspapers
carrying heavy theatre advertisements or the
Saturday or Monday editions of the after-
noon papers. In these, he points out, with
the exception of enterprising exhibitors who
are in New York or Los Angeles and conse-
quently in close touch with the production
centres and subjected to the criticism and in-
terest of a film-educated audience, an adver-
tisement of ten inches often will be found to
carry nine and one-half inches of display
type about the feature production on the pro-
gram and in the minute space remaining the
words "and a comedy" or "Comedy and
newsreel also."
Whatever the size of the advertisement
this proportion will be found in a large ma-
jority of notices in newspapers throughout
the United States. It is the same with pub-
licity, the theatre manager endeavoring to
get all the free space possible, through
stereotyped publicity or novel exploitation
tie-ups, on his feature, leaving his comedy to
stand alone without advance notice.
Inasmuch as the majority of comedy mak-
ers are attempting to deliver a minimum num-
ber of laughs "per reel" in their product to-
day, audiences are beginning to look more
and more to the comedy portion of the bill
for sure-fire entertainment. But it isn't the
fact that the producer loses a little prestige
or personal satisfaction when a comedy isn't
advertised properly that Mr. Roach objects
to — his argument carries the same point that
a manufacturer of varied items of clothing
would call to the attention of a dealer cus-
tomer discovered advertising or giving win-
dow space only to the suits alone. Any
clothing dealer of normal business acumen
will give fully as much window space and
advertising, if not more, to his furnishings
as to his suits, knowing well that a clever
pattern in neckties or an attractive pattern in
shirting, prominently displayed and well ad-
(Continued on page 35)
Just a few of the girls who help make Hal
Roach Comedies popular. Martha Sleeper
is leading "Silver" a dog's life, while the
beauties on top are Katherine Grant, Kath-
leen Collins, Marjorie Whiteis, and those
below Blanche Mehaffy, Fay Wray and
Martha Sleeper in another pose. The girls
are members of the celebrated Hal Roach
Sextette pictures released through Pathe.
"DON Q" COMPLETED
Douglas Fairbanks has written "finis" to
his new production, "Don Q." With the ex-
ception of a few pick-up shots, the picture
is now ready for the final editing.
What Fairbanks will do next has not been
determined. The only thing definite is that
he will plunge into another story just as
soon as he can find one that satisfies. He is
flirting again with the pirate idea which has
been threatening for three years to swash-
buckle its way to the screen with Doug doing
the stellar honors. Whether this vehicle will
once more be consigned to the topmost shelf
of the scenario department or whether it will
be merged with another idea and thus find
cinematic birth is a matter that the next few
weeks will decide.
Just when "Don Q" will be given its initial
showing is not known. Doug is seriously
considering simultaneous premiere in New
York, London, Paris and possibly Sydney and
Tokio. Available theatres, naturally, will
have much bearing on this plan.
May 23, 1925
" — And a Comedy"
(Continued from page 34)
vertised, will bring him customers not only
for that particular item but for general trade.
Inasmuch as the Hal Roach studios pro-
duce a number of features every year, not of
a comedy character, the attitude of this pro-
ducer bears the mark of genuine sincerity
and careful consideration.
"No exhibitor really needs to spend a cent
more on his advertising to accomplish the
best results for his comedy attractions," Mr.
Roach declares. "He has a certain definite
budget for his advertising, daily and Sunday.
In this space I am not suggesting that he give
featured position to any comedy as an ex-
periment, but that he simply eliminate alto-
gether the words 'and a comedy' and give
the star and brand of his comedy offering,
regardless of what size type he places it in.
If he feels inclined to mention more details
than this concerning it, as he would do with
a feature, he is making a safe experiment."
Mr. Roach's chief point of interest to pro-
fessional readers is that in giving his com-
edy advertising space an exhibitor is classify-
ing his program as a "double bill" without,
necessarily, calling it that. And in the opin-
ion of the producer there is a sufficiently
large element in any audience which is more
interested in laughing than in crying or feel-
ing dramatic to make the experiment worth
while. In fact, it is human nature to laugh
or cry, either on the right provocation — but
to feel much better after laughing. Laughing
is a satisfactory pastime.
Regardless of the amount of money spent
on a feature or a comedy there always is
one certain test for comedies which can not
be applied with any certainty to features.
That is "clocking the laughs." An audience
either laughs or it doesn't. At a preview the
number of laughs may be counted definitely
and if not up to standard the comedy may be
worked over and new "gags" added. But in
the case of features, the thrill, dramatic or
emotional, often is experienced by the audi-
ence without audible indications, with the re-
sult that it can't be tabulated definitely. The
chief deduction to be made from this is that
if exhibitors know a comedy producer's
standards and have a certain confidence in
him, they can be sure that he is not uncertain
h'mself. He can have a certain unshakable
confidence in his own product, because he
can find out definitely whether or not it will
"Go."
The advertising of comedies has another
important factor for consideration. That is
that comedies usually are sold in a series.
Therefore, if the first one played by a house
is advertised with the feature and seen by a
large number of people, its quality is suffi-
ciently established by a brand and name of
the star so that the second one will draw
heavily if mentioned as the first was in the
display notices. In other words, comedies
can "build" better than features.
It is particularly obvious that exhibitors
who limit their comedies' space in advertis-
ing to the three words quoted at the begin-
ning of this article are losing the additional
seat-filling power of laughs. They are in
the position of the very rare clothing dealer
who, because his suits and overcoats are his
b'ggest items in single sale price, does not ad-
vertise the fancy and beautifully patterned
shirts, scarfs and socks in his stock. A
dealer who adopts this attitude is extremely
rare — the majority of them know that since
satisfaction is the basis of continued trade,
and a small item like a necktie or shirt may
be the cause of greater satisfaction than a
more expensive item such as a suit or over-
coat, the window space and the fine phrase-
ology of the advertising specialist may well
be spent on these smaller but more "Sure-
fire" attractions.
Rayart's Butterfly Comedies
Win Popularity
Rayart's Butterfly Comedies are proving
popular attractions all over the United States
as well as in the foreign markets. In
London, these are distributed under the
brand name of "Joy Belle Comedies" and
are proving exceedingly popular. The Uni-
ted Kingdom rights are controlled by Tom
Davies of the Western Import Company.
In Canada they are distributed by Famous-
Lasky Film Service, Ltd. In the United
States they are distributed through leading
independent exchanges.
The Sherwood MacDonald Studios in Cali-
fornia are hard at work on the series of
which there will be twelve. Sherwood Mac-
Donald, producerV-director, is making the
series for Rayart release.
Already there has been released the first
four comedies entitled "The Raid," featur-
ing Gloria Joy and Max Ascher; "Artist
Blues," with Gloria Joy and Joe Moore ;
"Moonlight Nights," with Joy and Moore,
and "Hay Fever Time," with Miss Joy and
Conrad Hipp, a new comedian.
Big Short Program
For F. B. O.
Standard Cinema Corporation, who are
produc ng two series of two reel comedies
for F. B. O. distribution — one series starring
Stan Laurel and the other Jimmy Aubrey —
are working at high speed in their studios
in Hollywood.
Completed this week was "Etiquette," a
two reel burlesque starring Aubrey, and "The
Sleuth," another comedy of sim lar length
starr. ng Stan Laurel.
Walter Lanz, who is directing a series of
Dinky Doodle Cartoons, in which Dinky, a
naughty little boy, gets into all sorts of diffi-
culties from which the clever artist finally
extricates him, completed "Dinky Doodle and
Robinson Crusoe" this week.
The Bray Studios will contribute 26 car-
toons to F. B. O.'s imposing array of short
subjects on their 1925-26 program. Walter
Lanz will direct the new series, and F. B. O.
promise exhibitors sure-fire box office win-
ners in these one reel novelties.
Page 36
Exhibitors Trade Review
WARNERS SCHEDULE
HIGH-CLASS COMEDIES
Warner Bros, have arranged an uncom-
monly attractive schedule of high class com-
edies for the coming year, their announce-
ment shows. The offerings cover a wide
range of subjects and some of the best
known and most popular names in the
comedy world are in the list of players.
Special interest attaches to the arrange-
ments to star "Syd" Chaplin in three super
comedies, in the first of which, "The Man
on the Box," he will be supported by Alice
Calhoun, whose contract with Vitagraph, in
many of whose successes she has been fea-
tured, has been taken over by the Warners.
Fred NeWmeyer, who has directed Harold
Lloyd in his biggest and funniest triumphs
is directing, and "Syd" Chaplin has the ad-
vantage also of the services of "Chuck"
Reisner, for years Charles Chaplin' s in-
imitable gag man.
Matt Moore and Dorothy Devore also will
be featured in three comedies, the first of
them "Three Weeks in Paris," from the
whimsical story by Gregory Rogers. Pos-
sibly the biggest hit so far scored by the
Moore-Devore combination was "The Nar-
row Street," but much is promised also by
"How Baxter Butted In," which they have
just finished.
In "Three Weeks in Paris," Mr. Moore
and Miss Devore will be directed for the
first time by Roy Del Ruth, whom Warner
Bros, tied up to a long term contract follow-
ing his notable success with the Warner pro-
duction, "Eve's Lover." Darryl Francis
Zanuck wrote the scenario. Among those in
the cast besides Mr. Moore . and Miss De-
vore are Willard Louis, Gayne Whitman,
Heath Cobb, Exhibitors Trade Review,
dropped in at Warner Brothers just as
Syd Chaplin started "The Man on the
Box," and found Matt Moore also working
in "Three Weeks in Paris."
John Patrick, Helen Lynch and Frank Bond.
The story has to do with a bashful young
American who is torn away from an unkissed
bride to face the perils of Paris alone, or
rather in the company of a fellow who had
made the rounds of that city before. All
sorts of things happen and there is no
limit to the possibilities of fun in the picture.
Also on the new schedule are twelve two-
reelers starring the ever popular Larry
Semon, which were produced by Vitagraph.
This collection of winners includes : "The
Grocery Clerk," "The Fly Cop," "School
Days," "Solid Concrete," "The Stage Hand,"
"The Suitor," "Bears and Bad Men,"
"Friends and Frenzies," "Humbugs and Hus-
bands," "Scamps and Scandals," "Traps and
Tangles," and "Pluck and Plotters." These
are reissues, each of which made a great
hit on its original presentation.
Here are Arthur Trimble and "Petey"
who are gaining fame in their respective
roles of "Buster Brown" and "Tige" for
Century Comedies released thru Universal.
CHAPLIN FINISHES
"THE GOLD RUSH"
The final scenes of the long awaited com-
edy, Charlie Chaplin in "The Gold Rush,"
have been filmed.
His studio records reveal the fact that the
first scenes of the production were filmed on
February 7, 1924, and the final scene taken
on April 16, 1925.
"This is the picture I want to be remem-
bered by" was the only comment made by
Charlie while being congratulated by his stu-
dio staff on the auspicious occasion of the
final fade out. "Let's call it a picture. We're
all tired out and a couple of months' vaca-
tion will be a tonic for a fresh start when I
am ready for my next one."
While the actual filming of "The Gold
Rush" has been completed there is still work
to be done. The arduous task of cutting and
editing — the perfect synchronizing of scenes
and action. This, the secret of Chaplin suc-
cesses, must be accomplished before the pub-
lic will get a glimpse of the first comedy
which has cost over a million dollars to-
produce.
"The Gold Rush" will be released in ten
or more reels, and will reveal a biographic
symbolization of the real Charlie Chaplin;
his life of enterprise from unknown to multi-
millionaire, portrayed against a background
of hardships as one of the gold seekers in
the frozen wastes of Alaska.
A new note in comedy dramatics will be
sounded with the showing of this picture.
An advanced departure in character portrayal
and delineation — even more revolutionary
than shown in Chaplin's "A Woman of
Paris" will be revealed with Charlie in "The
Gold Rush."
May 23, 1925
Page 37
Douglas Fairbanks is the third man in "the ring" during one of the exciting
sequences from "Don Q," his latest for United Artists. The picture has been
completed, and is part of the season's program.
EXCEPTIONAL MATERIAL FOR ALL COMEDY
BILL OFFERED BY PATHE
"IT HAS TAKEN
A LONG TIME,"
SAYS AL CHRISTIE
"It has taken a long, long time," said Al.
E. Christie, president of the Christie Film
Company Inc., "for the exhibitor to come
to the full realization of facts.
"This is due, in a great measure to the
vigorous campaigns which have been car-
ried on by the trade papers, newspapers,
fan magazines as well as the producers.
"I speak of the short subjects in general
and the comedies in particular. The ex-
hibitor has reached that stage of the busi-
ness that he knows the importance of com-
edy to his program and knowing this im-
portance, brings it to the attention of the
public.
"The comedy is about the best balanced
ration on any screen bill of fare today.
Patrons demand comedy with their motion
picture entertainment. And it is a proven
fact that in many instances a comedy has
saved many a so-called big attraction.
"Why then, has it taken so long to bring
this to the attention of the exhibitor — to
that point when he will really merchandise
this piece of motion picture product.
"Possibly because he was first 'sold' on
the idea that a two-reel comedy was a
short subject — it's a filler — and to them a
'filler' was just some motion picture to
stretch his program out a matter of fifteen
or twenty minutes. And it remained in his
mind — not a two reel motion picture but
just a mere 'filler.' "
Jim Aubrey is the town sheik in one of
F. B. O.'s comedy releases called "Oh
Whata Flirt." From Jimmy's expression
he hasn't made out so well in his sheiking.
, CHRISTIE COMEDY
STUDIOS RECONSTRUCTED
The Christie Studio — home of Christie
comedies — is in the midst of the reconstruc-
tion period, which will cost approximately
$50,000.
Among the new buildings now in course
of construction is a new property building
125 feet long by 30 feet wide, two stories
high ; a new stage which when completed will
house five companies ; and a new film vault
with a capacity of 1,500,000 feet of film is
nearing completion.
These changes are made necessary to take
care of the new productions to be made at
the Christie Studios.
There is no question about the audience
appeal of all-comedy programs. The pub-
lic likes to laugh and practice has proved
that programs replete with laughs are
business-getters.
Pathe reports that all-comedy programs
are increasing in vogue and points with
particular pride to the recent experience of
two of San Francisco's first-run houses,
the Egyptian and the Aztec. Max Graf,
managing director of both houses, after
presenting his first all-comedy program
wired Pathe as follows:
"It is the first time that an all-comedy
week has been tried in this city, and our
business is beyond expectations."
Harold Lloyd in "Now or Never" was
the principal picture of the first bill shown
by Graf. The supporting program includ-
ed such popular short subjects as "Our
Gang" in "The Love Bug," the "Spat
Family" in "Excuse My Glove," and a
Pathe Review. The whole program was
booked into the theatres by the Pathe ex-
change.
The program was heavily advertised in
advance and with a promise of "Your
money back if you don't laugh." The
public responded even better than the man-
agement anticipated and the box-office rec-
ords of the theatres were broken on sev-
eral occasions.
Another San Francisco house to fall in-
to the all-comedy program line is the
Granada. This first-run house played an
all-comedy program comprising the Associ-
ated Exhibitors' feature comedy "Intro-
duce Me " an "Our Gang' comedy and an
Aesop Film Fable. The short-subject
comedy offering's were from the Pathe
program and the semi-weekly issues of
Pathe News completed the bill.
Bruce Fowler, managing director, of Mc
Vickers Theatre, Chicago, is a big-time
exhibitor who has found these trailers
worth-while advertising aids. Just recent-
ly, Mr. Fowler used the trailer advantag-
eously for Harry Langdon in "Boobs in
the Woods." In addition to the special
trailer he exploited the Pathe comedian
with billing in the "lights" equal to that
given the feature-length picture.
With the increasing vogue for comedy
pictures, exhibitors should find properly
exploited all-comedy programs profitable
attractions.
Isn't he the "vamp" though? It's Lew Cody
being inspected by Director Hobart Hen-
ley in the trick clothes he wears in "Noth-
ing to Wear," a Metro-Goldwyn-Mayer
production.. Norma Shearer in support.
Page 38
Exhibitors Trade Review
Davis Distributing Has
Good Comedy Line-Up
"Sheiks and Shebas" is the striking title of
a group of twelve two-reel comedies that
Davis Distributing Division will release on
t'hp Independent r^rket this season.
These comedies feature a group of scream-
ingly funny players, headed by Rosalie Mar-
lin, who undoubtedly will take their place as
the greatest collection of youthful comedians
ever exhibited to the public. These two-
reelers have no match for speed, action,
laughs, and genuine thrills. The big demand
for an entertaining comedy to balance a
complete program has inspired the producers,
Womack-McKnight Productions, to institute
successfully a wide search for new faces and
new material with which to regale the movie-
going public — and their striking success may
be measured by the rapidity with which
"Peggy the Vamp," the first of the "Sheiks
and Shebas" was accepted by some of the
best first-run houses everywhere.
Different and distinctive — that has been the
keynote in the production of these comedies
that promise to amaze exhibitors and the
public with their tremendous entertaining
values and the box-office exploitation possi-
bilities.
"HEY FELLA'S"
"Hey Fella's" is the collective title of l
series of twelve Kid Comedies featuring an
aggregation of brilliant youngsters including
"Queen Titania of Radio Land," who ex-
emplify the charm, the vim and the refresh-
ing playfulness of the real American boy and
girl. The boisterous, innocent pranks, their
side-splitting gags, their tremendous joy in
life throws audiences into delirious laughter — -
a reception that has encouraged us to con-
tract with the Womack-McKnight Produc-
tions, to establish the "Hey Fella's" Com-
edies as regular Davis Distributing Division
releases on the independent market.
"Hey Fella's" comedies are now being
booked into some of the best first-run the-
atres in the country — a recognition of their
excellent entertaining qualities by exhibitors
and by the public. Speedy stories chuck full
of action and countless original gags have
placed them well up in the forefront of the
comedy field, with an expert staff of gag
men, a permanent production staff and full
studio facilities — - they are now in shape to
keep them there.
"Hey Fella's" comedies carry with big
punches in the form of concentrated adver-
tising and exploitation accessories.
Meet a few of the Rayart Butter-
fly Comedy girls who are helping
your patrons to be gladder. The
girl listening to what the wild waves
have whispered to the sea shell is
Peggy Lynne. The featured players
in Butterfly Comedies are Gloria Joy,
Joe Moore and Conrad Hipp.
"Doug" MacLean
Still Stepping Forward
One screen comedian who has made great
strides within the past year, is Douglas Mac-
Lean, the smiling young Associated Exhib-
itor star, who has recently signed a long-
term contract with Paramount.
Just about a year ago the release of a
comedy by Associated Exhibitors created a
furor among the exhibitors of the country.
It was "Going Up," the first of a series of
comedies with Douglas MacLean as the star.
He repeated his success in "The Yankee
Consul" and then followed it with "Never
Say Die."
All of these were eminently successful in
the theatres throughout the country and
established MacLean as one of the outstand-
ing figures in the comedy field, and the fore-
most farceur on the screen.
At the present time Associated Exhibitors
is preparing to release "Introduce Me," which
is scheduled for national release on June
14, although prior to this over 500 pre- re-
lease bookings have been taken, following
the world's premier presentation at the Mark
Strand Theatre, New York, and a subse-
quent long-run showing at the Criterion
Theatre, Los Angeles, and Granada, San
Francisco ; it is still playing at the Alhambra
Theatre, Los Angeles following the Criterion
showing.
* * *
ALL COMEDY PROGRAMS
GET THE COIN
The- all-comedy program, which has been
steadily winning favor in important key
centers throughout the country, has added
San Francisco to its list of strongholds. A
few weeks ago the Egyptian and the Aztec,
prominent first-run- theatres of the Golden
Gate City, staged all-Pathe-comedy pro-
grams with such decided success that Max
Graf, managing director of both houses, was
led to express his entire satisfaction with
the innovation in the following wire :
"It is the first time that an all-comedy
week has been tried in this city, and our
business is beyond expectations."
Now the Granada, another important first-
run house of San Francisco, comes to bat
with an all-comedy program comprising the
Associated Exhibitors feature comedy, "In-
troduce Ale," an "Our Gang" comedy, and
an Aesop Film Fable. The short-subject
comedy offerings were from the Pathe pro-
gram. The semi-weekly issues of Pathe
News completed the bill.
May 23, 1925
Page 39
Century Sticks to Two Reelers
Consistency in Their Policy To
Produce Shorts Only Reason
For Success
WHY has the Century Film Corp. con-
sistently adhered to their original plan
to produce two-part comedies exclu-
sively? Why hasn't this concern followed
in the footsteps of other fun film producing
concerns and released feature length come-
dies ?
These questions and other similar ones
have been propounded so many times in film
circles that Julius Stern, president and gen-
eral manager of Century, now comes for-
ward with a reply.
"Feature length comedies of merit are
an exception for the reason that there is
ho other type of screen entertainment so dif-
ficult to produce. There are many five and
six-part comedies turned out by the pro-
ducers from time to time and I'll venture to
state that less than 10 per cent of this number
are successful releases from any point of
view. The remaining 90 percent are dismal
flops both as box-office attractions and as
entertainment.
"To sustain interest in a five or six-reel
comedy and to make your fun original and
convincing, is indeed a difficult task," con-
tinued Mr. Stern, "and for a producer to
continuously turn out a program of four or
more feature length fun films of merit a
year is almost an impossibility. For this
reason and because there is a far greater de-
mand for the two-reel variety of comedies,
we have consistently followed the program
we mapped out when we founded Century
just eleven years ago."
Julius and Abe Stern, officials of Century,
attained success in their motion picture en-
deavors because they have always worked
with one hand on the pulse of their public,
it is said. That this statement is a fact
is evidenced by the unusual popularity of
their product during the eleven years they
have been in the film business. During this
period they have produced and released more
than 600 comedy pictures and every one has
proven a money maker. This little concern
has progressed with the times until now it
is a dominant factor in the motion picture
comedy field.
'T'HAT numerous well known players allied
with the serious drama of the screen are
now turning their eyes toward the comedy
division of the motion picture field is the
contention of Julius Stern,' president and
general manager of the Century Film Cor-
poration, who declares that real artistry is
now essential to the production of fun films.
According to Stern, actors who heretofore
scoffed at the lighter form of screen enter-
tainment as a medium of expression, are
now applying at the various comedy lots for
employment, not alone because of the almost
continuous production schedules of these con-
cerns and the assuredly weekly pay check,
but also because they have come to realize
that there is just as much opportunity for
real artistry in comedies as there is in dra-
matic pictures.
"During the past few months we have
added to our stock company of players
three or four actcrs of national reputation,
including Charles King, formerly a featured
player with Universal ; Jack Singleton, for
many years a popular leading man of the
speaking stage ; "Tony" Hayes, erstwhile mus-
ical comedy star, and brother of Edmund
Hayes, the noted "Wise Guy" of big time
vaudeville, and Earle McCarthy, former
dramatic screen actor, and others.
"These artists received their training on
the legitimate stage and in screen dramatic
work," continued Stern, "and they bring to
the motion picture comedy an artistry here-
tofore unknown. The day of ordinary
clowns and buffoons in screen comedies is
gone and in their stead have come a new class
of stellar comedians."
"Pinto" Colvig, noted newspaper cartoon-
ist and writer, is another new member of
the Century comedy circle. A college man
and the son of Judge William Colvig, noted
Jurist of Oregon, the former newspaper man
turned to screen comedies as a greater field
for expression and he has appeared in a
number of Century fun films recently, in-
cluding "After a Reputation."
It is the prediction of Stern that within
the next few years the ranks of the stellar
dramatic stars will be fairly depleted by an
invasion on the part of the artists of the.
serious pictures in the realms of lighter
photoplay entertainment.
EVIDENCING the great popularity of
Wanda Wiley, Century comedy star, vari-
ous producers of serious silent drama have
been making strong bids for the services of
the comedienne whose meteoric rise in the
picture world has been the subject of much
comment of late. But Julius Stern, president
of Century, is not ready to release petite Miss
Wiley to any other producer. He has already
formulated ambitious plans for her future
as a Century star and to date he has rejected
numerous tempting offers to farm her out.
An athletic type of girl, but without pre-
vious experience in picture work, President
Stern placed Miss Wiley under contract
about a year ago, after giving her a try-out
at the Century lot. The producer at once
saw great possibilities in the girl, whose pre-
vious experience in the business world was
gained as office secretary in a dentist's of-
fice. It was because of Miss Wiley's charm
and pep — or, personality, if you will— that
the Century executive gave her the opportun-
ity to become a star in the film firmament.
Today Miss Wiley, besides ranking as one
of filmdom's greatest comediennes, is ac-
knowledged to be the most daring feminine
stunt star in pictures. Her exploits with
her motorcycle and ponies are too well
known to the exhibitors and fans alike to
need chronicling here. Furthermore, this
dainty little star has gained somewhat of
a reputation as a dramatic artiste, else why
would such world famous producers as F.
W. Murnau, director of "The Last Laugh,"
and others, seek to purchase Century's con-
tract with this popular little actress?
Among Miss Wiley's most recent Century
releases are "The Last Smile," "Home Com-
ing," "Looking Down," "Nobody's Sweet-
heart, "Don't Worry," "Boy Shy," and "Get-
ting Trimmed." Each of these comedies is
evidence of the stars' great dramatic ability,
daring and native sense of humor. Accord-
ing to Julius Stern, the Wiley productions
are becoming more popular with the first
run theatres throughout the country with
each release of the comedienne and only re-
cently the Rialto Theatre, New York, feat-
ured Century Comedies with Miss Wiley for
two consecutive weeks.
Three of the best known comedians
in the comedy world are in the pic-
tures, center column. The photo on
top is Edna Marian, and center is
Wanda Wiley, two live-wire Century
stars. On the bottom is the famous
character, Andy Gump, portrayed by
Joe Murphy in the "Gump" come-
dies released through Universal.
40
Exhibitors Trade Review
Laugh and the World
Laughs With You!
SEVERAL years ago a certain
film executive became the target
of ridicule because, in the heat
of an argument he made the rather
ambiguous statement that the com-
edies he produced "were not to be
laughed at." But, under analysis
this phrase is not as ridiculous as
it seems because the mission of a
comedy is to conserve the phil-
osophy of Ella Wheeler Wilcox
who wrote "laugh and the world
laughs with you" and the producer
of a real comedy should have the
world laughing with him and not at
him.
To create a laugh is to perform
a glorious public service and if
generals are eulogized in the pages
of history for deeds that brought
tears and suffering, surely such men
as Al. and Charles Christie, Scott
Sidney and the players and gag men
should illuminate the covers of our
histories for having made the
world brighter with the laughs that
make all humanity kin.
The world war made the world
safe for democracy but the Christie's
with their features "Charley's
Aunt," "Hold Your Breath," "Reck-
less Romance" and "Stop Flirting"
are making the world safe for hu-
manity with the spirit of mirth that breeds
brotherly love. With these great comedy
features and the even greater ones to come,
Al. and Charlie Christie will carry on a
work that is unquestionably the greatest hu-
manitarian mission a man may perform.
Through the medium of Producers Dis-
tributing Corporation the Christies are creat-
ing a mighty wave of laughter and laughter
is a hypnotic influence for good thoughts
and good deeds, kindliness, generosity, tol-
erence, compassion and charity. In the guise
Harry Carey pulls a little comedy with
Director Scott Dunlop between rushes of
Producers Distributing Corporation's
photoplay, "The Texas Trail."
of the purest amusement and the most hilari-
ous form of entertainment they are preaching
a greater sermon than is contained in the
most profound dramatic moral of the serious
drama.
Oscar Wilde said that misguided philan-
thropists attempted "to solve the problem of
economic slavery by amusing the slaves" but
if amusement does not solve the problem of
our industrial slavery it at least lightens the
burden and puts the slaves in a mental at-
titude where they can solve the problem for
themselves.
And while cn the theme of commercialism
it is obvious that the great comedy features
of the Christies send patrons away in the
spirit of gaiety that brings them back again
for more.
* * *
KONSIDER KARTOONS!
By SERING D. WILSON
President Sering D. Wilson & Co., Inc.
Konsider Kritically Kolored Kartoon
Komics.
This is not a slogan. It is merely a sug-
gestion to those who are in search of good
comedy material. Producers of really high-
test comedies of whatever type will tell you
that they cannot turn out product
fast enough to keep up with the de-
mand. And distributors of short
length subjects will, I know, wel-
come with wide open arms all really
funny comedies offered them. The
market for mirth-provokers is
ready-made.
Therefore my suggestion that the
colored cartoon comic be given
critical consideration. The cartoon
comedy has suffered many vicissi-
tudes in past years but it has sur-
vived them all until we have today
the same type of cartoons that are
strongly featured in the country's
greatest newspaper; that is they
are in color and possess one outstanding
qualification with which it is impossible to
endow them on the printed sheet, that is,
animation.
It used to be one of the proud boasts of the
producers of the motion picture that pictures
were superior to productions on the speaking
stage because of the far greater opportuni-
t'es offered for realism due to the almost
unlimited scope of the camera. Scenes could
be screened which would have been impos-
sible to the stage. Locales were exact be-
cause it was possible to film the action with
the actual backgrounds called for by the
stories. All this was true enough.
And it is equally true that, in one way at
least, the cartoon comedy has the same edge
on straight motion pictures. The possib lities
of the cartoon are literally limitless. Artist
(Continued on page 41)
Just a couple of laughable situations from the
comedies Sid Smith is making for Fox. They are
titled "The Male Man," "The Sleep Walker,"
"The Butterfly Chaser" and "High Jinks."
May 23, 1925
Page 41
JIMMY CALLAHAN
COMEDY RELEASES
BY AYWON CORP.
Nathan Hirsh, president of the Aywon
Film Corporation, is releasing 9 Jimmy Cal-
lahan Comedies which he states are clever
combinations of side splitting situations and
romance.
Jimmy Callahan is a well known comedian
who has toured the big time vaudeville cir-
cuits and made a name for himself wherever
the two-a-day is known. His work at all
times is clean, exceedingly humorous and
up to the minute.
The series of Jimmy Callahan which
Aywon is releasing are "A Tough Night,"
"On the Isle of Sap," "The Poor Million-
aire," "A One Man Woman," "The Huckle-
berry Gulch," "A Wonderful Wallop,"
"October Morn," "A Lucky Dog" and "His
Future Father-In-Law."
"In presenting for the entertainment of the
public nine 2 reel comedies, starring the
inimitable Jimmy Callahan, heading a su-
perior cast of players, we believe that some-
thing approaching an innovation has been
provided for exhibitors," said Mr. Hirsh.
"The experience gained in fifteen years'
connection with the business of motion pic-
ture distribution and exhibition, during which
we have familiarized ourselves with every
phase of exchange work, has been put in
these offerings. I believe we know what the
public wants, and what the exhibitor wants
in order to supply the public's demand," con-
cluded Mr. Hirsh.
Director Del Lord and Gus Meins of the
Mack Sennett Studio are responsible for
most of the gags that are pulled in his
comedies. Madeline Hurlock is with them.
KONSIDER KARTOONS!
(Continued from page 40)
and animator can, and do, combine to make
their characters do things which would be
utterly impossible to flesh and blood artists.
To be sure much of this exaggerated car-
toon animation is ridiculous but it has be-
come equally popular with the newspapei
cartoon and boasts today an even larger fol-
lowing. Few indeed are the people today
who do not possess an innate love of the
ridiculous, and the amusing gyrations of
cartoon characters can always be depended
upon to evoke hearty laughter from even the
most staid of onlookers. And the more ri-
diculous the antics the louder the laughter.
I have always been a devotee of the car-
toon, you might even call me a cartoon ad-
dict. Long before I ever dreamed of invad-
ing the motion picture industry I used to get
hearty enjoyment out of animated cartoons.
And every one else in the theatres I patron-
ized seemed to also. The ingredients of a
good animated cartoon comic are absurdly
simple : a really funny theme (no matter how
illogical), a clever artist, an experienced ani-
mator, AND bright artistic color wherewith
to clothe the characters and brighten the
backgrounds ; and there you have a high-test
cartoon. Sounds easy enough, but back of it
all there is much hard labor and not a little
brain power. However a really good car-
toon, or series of cartoons, builds legions of
followers even as do some of our famous
flesh and blood stars. I repeat, — Konsider
Kritically Kolored Kartoon Komics.
1 PARAMOUNT PLANS
FIRST LLOYD FILM
FOR HOLLYWOOD
Harold Lloyd has been in New York
,for the past week, and will leave within the
next day or so to return to Hollywood.
His itinerary includes a call on President
Coolidge, and a few other stops at historic
spots in the South. He will then proceed
to Cuba, and thence back to the lot where
he will make his first picture for Para-
mount.
He plans to return to the East in the
spring for his second comedy under the
new banner. This will be a story of the
Bowery, while the first will be a Western
comedy giving the star many opportunities
to bring out the laughs.
With him are Joe Reddy, who has been
with Lloyd for so long that he is getting
to look like him, and John L. Murphy, who
is production manager of the Harold
Lloyd Corporation.
A few years ago a barrel of molasses, a
few slapsticks, some grotesque makeups,
and you had the ingredients for a high-
grade funmaker.
But times have changed in the motion
picture world. Slapstick comedies today
are waning. In their place have come the
comedies with a "thought." Harold Lloyd
has been responsible for the new order
of things. He started it with "Grandma's
Boy," when, while making people laugh,
he also carried home the thought that af-
ter all success or defeat is determined
(Continued on page 43)
Harold Lloyd in "Grandma's Boy" and
"Safety Last," Associated Exhibitors two
of the best comedies ever put on the screen
"I Do," "Among Those
Present," and "Sailor
Made Man" with Har-
old Lloyd in the stellar
laugh are comedies that
are not soon to be for-
gotten by those who
saw them. Associated
Exhibitors "Popular
Demand. Serie s."
Page 42
Exhibitors Trade Review
Fox Comedy Chest
Has Many Surprises
A PEEP into the novelty chest of Fox Film Corporation for
the season of 1925-1926 reveals a list of surprises made to
complete the exhibitor's program on a scale never before
attempted.
There will be exactly 174 short subjects released in two-reel
and one-reel lengths. The two-reel offerings mark a striking
departure from the ordinary run of short subjects. Based on
stories by noted authors, they have been given the same care and
preparation as their brothers — the big specials.
First, there will be eight two-reel releases from the pen of O.
Henry, America's greatest short story writer. These stones have
never before been screened, and represent the cream of this noted
author's writings. They portray every human emotion that can be
imagined — humor, drama, pathos — in the whimsical vein that was
essentially O. Henry's claim to fame. The drawing power of his
name cannot be over-estimated, and his books can be found in
millions of homes.
Another brand new series, specially chosen because of the im-
mense popularity of the characters, includes eight two-reel pro-
ductions on "The Married Life of Helen and
Warren," the best known couple in fiction,
by Mabel Herbert Urner.
For fifteen years this magazine page series
has been in demand by the public and edi-
tors throughout America. At the present
time 500 newspapers are running the series
Pathe's "Our Gang" has
made another box-office
treat which is called
"Shootin' Injuns."
New Comedy Series for F. B. O.
NEW WINE in old bottles in a won-
derfully "heady" combination and
new blood infused into a series of
established stars will provide intoxicating
entertainment. That is somewhat the
combination lined up by F. B. O. for the
"Pacemaker" comedies, which are now be-
ing made by the organization which put
'Fighting Blood," "Telephone Girl" and
"The Go-Getters" on the entertainment map.
Del Andrews, one of the most talented di-
rectors in the business, has been taken from
the feature field to put the series over with
a wallop, George Marion Jr. has been en-
gaged to write all the stories and continu-
ities. They make an unbeatable team ; for
adroit direction and spontaneity and original-
ity of story spells comedy success.
The series has another big advantage right
at the start. George O'Hara and Alberta
Vaughn, both famous in their own right
from preceding comedies produced and mar-
keted by F. B. O. are united in one of the
happiest co-starring teams which has ever
been put together. Both Mr. O'Hara and
Miss Vaughn have a host of fan friends and
adniirers, and their joint fan following is
going to be one of the largest in motion pic-
ture circles.
To satisfy the insistent demands of ex-
hibitors in this country and abroad for the
better class short subjects, Film Booking
Offices of America, Inc., are planning an-
other series, to be made on their own lot in
Hollywood, following the completion of the
current "The Pacemakers," based on stories
by H. C. Witwer, and co-starring Alberta
Vaughn and George O'Hara.
The new series will be written by H. C.
Witwer and Sam Hellman and will star the
dainty and diminutive Alberta Vaughn, and
George O'Hara with Al Cooke and Kit
Guard in support. Miss Vaughn won her
laurels in F. B. O.'s series "The Telephone
Girl," also based on stories by H. C. Witwer,
which ran in Cosmopolitan Magazine, while
George O'Hara won fame as the "boy with
the Jack Barrymore face and Jack Dempsey
fists" after his success in "Fighting Blood."
In the meantime, work on "The Pacemak-
ers" continues merrily. The company, under
the direct'on of Wesley Ruggles, have gone on
location for a week's stay, filming scenes for
Episode No. 9, titled "The Merry Kiddo."
Alberta Vaughn, George O'Hara, Al Cooke,
Kit Guard, Stanley Taylor and several others
accompanied the troupe, which went north
along the coast to shoot some road scenes
before going inland.
Paul Gangelin, well known scenarist, has
been engaged to prepare the scripts for the
rema ning episodes of the series. Mr. Gange-
lin formerly wrote the continuities for the
"Lefty' 'Flynn series of western pictures.
George Marion, Jr., is titling the entire
twelve episodes.
as a regular feature. The couple, "Helen
and Warren," have become so well known
that their followers are prone to take them
as a living fact instead of fictional.
There will be eight more of the two-reel
"Van Bibber" comedies for release during
the coming season. The popularity of this
series has been proclaimed by every exhibi-
tor who has shown it, and it is being con-
tinued in response to a general demand.
These stories by Richard Harding Davis rep-
resent the merriest of laugh-producers with
a unique style that is most refreshing.
Earle Foxe will be continued as the star,
portraying the antics and adventures of the
young and handsome but irresponsible society
man, with George Marshall directing.
Twenty Imperial Comedies crammed full
of side-splitting situations, beautiful girls
and the screen's funniest comedians will be
released on the new schedule. The exhibitor
cannot consider his program complete with-
out this two-reel series on his list. "A laugh
a second" is their motto, and, the Fox com-
pany announces, a special treat is in store for
those who book these pictures.
This F. B. O. comedy titled "The Pacemakers," features Alberta Vaughn and
George O'Hara. It is a good bet for better business wherever shown.
May 23, 1925
Page 43
George Walsh, Bryant Washburn and Charles Ray are all working for the Chad-
wick Picture Corporation. The pictures are titled "American Pluck," "The Wizard
of Oz" and "Some Punkins."
Paramount Plans For Lloyd
(Continued from page 41)
largely by one's mental attitude.
Last week Lloyd finished another com-
edy with an idea, and again it has to do
with the mind. "Rah"! Rah! Rah!" is the.
temporary title of the picture, and the
thought it conveys, a very simple but
pointed one — "Be yourself." It tells the
story of a boy who sets out to become the
most popular man in the college, when he
is brought to the realization that he is
being hoodwinked instead into being the
college boob
He gets nowheie with all his sham, and
front, until he gets the thought that "being
yourself" is the best way to forge to the
tront. And he does. But while he is driv-
ing home this point of his story he is mak-
ing you laugh.
"I am convinced," declared Lloyd the
other day, "that the large part of the
American public, patronizing motion pic-
tures, prefer a story with their comedies,
rather than a hodge podge of funny inci-
dents merely thrown together to make
them laugh. The success of "Grandma's
Boy" which really marked our first at-
tempt at this sort of thing convinced me
of that. Then in turn we put what we
thought was a good idea back of 'Dr.
Jack,' 'Safety Last,' 'Why Worry' and
'Girl Shy,' and their success was equally
gratifying, convincing us more than ever
that the story was the thing whether it be
in drama or comedy.
"However, we do realize that there is
still a certain element of theatre goers
who do not want to think when they are
out to laugh. They like the fast action,
the continuous comedy of 'Hot Water' and
consequently we must cater to their de-
sides. But we do feel that the great per-
centage of American theatregoers like
story with their comedy, and when we
started our new picture we had that idea
in mind, and held it paramount to all other
angles.
"In previewing 'Rah! fcahl Rah!' in
Pasadena the other evening, although it
was nearly 3000 feet longer than we ex-
pected to release it in, we found that our
story held the audience, but the laughs
were a little further apart than we desired
to have them. The audience re-action to
the picture was most favorable to us, es-
pecially in view of the fact that we had
nearly three reels to come out, which
would give us ample opportunity to con-
centrate our laughs. But the point I am
trying to make is that even with this ex-
cess baggage in film we were able to hold
an audience because our story value was
good."
Harold Lloyd and his party have had a
busy vacation in New York, and Joe Reddy,
his publicity man, says it will be a relief to
get back to work.
AN INTERVIEW
WITH MACK SENNETT
"Dress up your broad comedy — camouflage
your slapstick !"
This is the edict which now prevails at the
Mack Sennett studio.
The idea is alarming. Is this pioneer of
sheer rollicking fun films to turn his back
on the good old broadside laugh?
Sennett says at once, "Not a bit of it ;
I'm only going to put the laughter-making
stuff into a new dress. Accidents of environ-
ment and of coincidence happen in every walk
of life. Comedy-makers have for years gone
on the assumption that only to the brick-
layer and the scrubwoman could comedy sit-
uations be an actual happening.
"I believe that thousands of well estab-
lished homes have experienced the contre-
(Continucd on page 44)
CHADWICK OFFERS BIG
COMEDY FEATURES
Chadwick Pictures Corporation announces
that there will be several comedy features
included in its program of seventeen pro-
ductions for the coming season. Larry Se-
mon will offer two spectacular comedies,
one of which, "The Wizard of Oz," has al-
ready been completed.
Semon's second special production for the
192S-26 Chadwick program will be a screen
version of Franz Lehar's famous musical
comedy success, "The Count of Luxenburg,"
which will go into production shortly in
Los Angeles. This picture, which will be
spectacular in its production, will be ready
for release early next fall. Arthur Gregor,
who was brought to this country at the
solicitation of Carl Laemmle, will direct
the production.
Among the other comedy features on the
Chadw.ick program will be a series of four
rural pictures, starring Charles Ray. Ray's
new pictures, the first of which, "Some
Pun'kins," has been completed, will be typ-
ical of the comedy dramas which first
brought him into prominence on the screen.
Jerome Storm, who is responsible for more
than twenty of Ray's best pictures, will again
direct the star under the personal super-
vision of Joseph De Grasse.
George Walsh, athlete extraordinary, will
be included on the program with six modern
action romances. These pictures, which will
follow in general trend Walsh's many suc-
cesses, will abound in comedy. Walsh's
first picture, "American Pluck," has been
completed, and he is now at work on "Blue
Blood," the second of the series. Ralph
Spence, whose titling of "The Connecticut
Yankee in King Arthur's Court" is gen-
erally conceded to be the finest example of
screen comedy writing, wrote the "American
Pluck" scenario and edited the picture.
Eddie Gordon, one of
the Century Comedy
comedians, in a charac-
teristic pose taken from
one of his latest re-
leases thru Universal.
Page 44
Exhibitors Trade Review
Here's Al St. John in a shot from the Educational burlesque
comedy "Curses." It is a screamingly funny take-off on thrillers
Walter Hiers makes a chubby but ferocious cowboy in an-
other Educational Comedy entitled 'Tender Feet"
Popular Demand Edition"
Of Lloyd Features
Fl XHIBITORS who are looking for a
t series of tried and proved box-office
r1 — successes will find exceptional oppor-
tunity for pleasing their patrons and cashing-
in thereby, if they book the "Popular Demand
Edition" of Harold Lloyd feature comedies
which Associated Exhibitors will release the
coming season.
Harold Lloyd is one of the screen's top-
noth star comedians and practically all an
exhibitor has to do to advertise this series
is to announce that one of this player's fea-
tures comedies will head the program on
certain dates. Not only are Lloyd's comedies
famous as laugh-makers but also are they
renowned for their cleanness in the way of
gags and fun. The playing of the Harold
Lloyd type of comedies adds prestige to any
theatre.
At the moment the whole film industry is
talking about the coming season being a
comedy year. To those who have played
Harold Lolyd comedies there has never been
any doubt of the appeal that high class
comedy feature productions have with au-
diences. Lloyd exhibitors have learned to
bank on him and he has never failed to de-
liver the laughs and clean screen entertain-
ment.
Associated Exhibitors have five Lloyds
listed to fill the demand: "Never Weaken,"
"I Do," "Among Those Present," "A Sailor
Made Man," and "Grandma's Boy."
Mildred Davis, now Mrs. Harold Lloyd,
appears opposite her famous husband in all
five of the comedy features announced, and
in addition all the casts include players who
are known and liked for their fine work in
the Lloyd productions.
With the five Lloyds it seems that when
exhibitors ask for real feature comedies the
exchanges of Associated Exhibitors will be
able to fill the play dates — with Harold
Lloyd.
An Interview
With Mack Sennett
{Continued from page 43)
temps of an overturned cream jug, or a
roast fallen from the butler's platter. Now
I'm going to let films show these episodes as
I know they happen. The slapstick will all
be there as it is actually in real life— but it
will wear better clothes, smarter coiffures
and live in better homes."
So, while the world moves — comedies will
move with it.
The 1925 brand of Sennett stuff will show
new faces — cleaner, sweeter make-up — and
situations far removed from the rough-and-
ready stuff which animated many of the
earlier productions.
"A silver soup tureen filled with cream to-
mato soup is just as funny as a tub of suds —
if it is handled the right way," says Sennett.
"It is just as slippery, and just as splashy—
and if a charming woman in perfect evening
dress upsets it, instead of a grotesque man
with a coarse mustache, the situation is that
much nearer to reality — and therefore much
funnier."
The famous comedy producer hastens to
add, however, that he is not abandoning all
that strain of whimsical, mirthmaking ma-
terial for the screen toward which a laugh-
ter-loving public has looked for years. On
the contrary, he will continue the production
of comedies which are pure fantasy — in
which satire, burlesque and a positive trick-
ery of character and incidents will stimulate
interest. But he admits that for a large
part of his production the characters and the
situations are to be natural.
"We'll eliminate exaggeration," says he.
"Characters, situations and gags are to be
shorn of their exotic quality. ■ They are to
be brought into the realm of the every-day
and linked up with the life every one knows."
Sennett doesn't think that the world has
t red of the grotesque figures which the
newspaper cartoons, the comic supplements
and the silver sheet have made traditional,
but he thinks that many folk who go to the'
theatre want to see pretty girls — and not
seme one wearing nondescript clothes, misfit
shoes and unkempt hair. Not a bit of it.
The new Sennett films, so the producer de-
clares, will be just as full of laughs, just as
merry and bright, but they will be deftly
done and will show a down-to-the-moment
fitness both in creation and production.
Meet Balto and Gunnar Kasson the life-
savers. They appear in an Educational
special depicting "Balto's Race to Nome."
May 23, 1925
Page 45
Larry Semon, in
Chad wick's "The
Wizard of Oz," made
a real name for him-
self. The picture
had a record run on
Broadway, and is go-
ing strong all
through the country.
Douglas MacLean is perhaps one of the
most promising comedy stars in the game.
His "Introduce Me" and "Never Say Die,"
are Associated Exhibitors releases.
Page 46
Exhibitors Trade Review
First National Has Corking KEATON SPEAKS ON
List of Comedy Features MAKING THEM LAUGH
FIRST NATIONAL PICTURES has a
number of excellent comedy features in
its list of current releases, with others
listed among the productions scheduled for
distribution.
Heading the list of current comedy re-
leases is First National's own production of
"Sally," from the musical comedy of that
name which Florenz Ziegfeld presented on
the stage with such conspicuous success. Col-
leen Moore is starred in this photoplay and
Leon Errol acts the same role that he had in
the stage version.
Richard Barthelmess demonstrated his abil-
ity to play comedy in "New Toys," made by
Inspiration from the play by Milton Herbert
Gropper and Oscar Hammerstein 2nd. It
received an unusually large number of early
bookings and gave satisfaction to the patrons
and to the exhibitors. John S. Robertson
directed the picture. Supporting the star are
his wife, Mary Hay, Catherine Wilson, Clif-
ton Webb, Francis Conlon and Bijou Fer-
nandez. Barthelmess proved in this phtoplay
that he is a master of comedy acting as well
as in the dramatic roles in which he has had
his previous big successes.
Constance Talmadge is represented in cur-
rent First National releases by two produc-
tions from the Joseph M. Schenck studios —
"Her Night of Romance," written for her
by Hans Kraely, in which Ronald Colman
played opposite her, and "Learning to Love,"
written for her by John Emerson and Anita
Loos and directed by Sidney Franklin. In
the latter photocomedy she was supported by
Antonio Moreno, Ray Hallor, Alf Goulding,
Johnny Harron and Wallace MacDonald.
Both comedies rank high in the Constance
Talmadge productions.
"The Girl in the Limousine," in which
Chadwick Pictures starred Larry Semon,
from Avery Hopwood's stage farce, is still
in strong demand. The farcical elements
predominate in the screen version. _
Among the comedy features which First
National will release during the coming sea-
son are the following:
"Irene," from James Montgomery's musi-
cal comedy success, in which First National
will star Colleen Moore.
"Clarissa and the Post Road," from Grace
Sartwell Mason's story, in which Colleen
Moore will act the role of a flapper. There
is much good drama in this story, but with an
underlying comedy theme and situations.
"A Husband for George Anne," another
Colleen Moore picture, from a story by Hazel
Christie McDonald. This is also a comedy-
drama with a strong accent on the comedy.
"Her Sister from Paris," Joseph M.
Schenck's new Constance Talmadge produc-
tion, adapted by Hans Kraely from the stage
success "The Twin Sister" by Ludwig Fulda,
is a light comedy.
"The Boss of Little Arcady," from Harry-
Leon Wilson's novel, promises a fine screen
comedy of light touch and humorous charac-
ters and incidents. This will be an all-star
production.
"Fine Clothes," from the Franz Molnar
stage comedy, "Fashions for Men," while
strictly a comedy-drama has much true com-
edy in it. This is a Louis B. Mayer-John M.
Stahl production featuring Lewis Stone,
Percy Marmont and Alma Rubens.
Other comedies will be included in First
National's Winner group of releases, notably
a series of Johnny Hines pictures produced
by C. C. Burr.
Bobby Vernon, Educational Christie
Comedy star, knows how to tell good gold
from bad, and he shows the world the
secret in this illustration.
THE comedy field in pictures is threat-
ened by what Buster Keaton terms "the
spectre of mediocrity."
It is a very real spectre, judging from
Buster's seriousness in discussing the dearth
of originality in present film comedies and the
necessity of injecting new ideas into comedy
production.
"Screen comedy, for the most part, has
been traveling along in the same path it
started on back in the early days of the in-
dustry," declares Buster. "It is frequent
practice of some screen comedians to take the
comedies that they or others made years ago
and to revamp them.
"In the comedy studios of Hollywood some
of the directors frequently sent down town
for old comedies. These they run off day
after day for 'inspiration.' But about the only
inspiration that can be obtained from these
old timers is the inspiration one obtains from
hash made from yesterday's hash.
"Stunts have pretty nearly exhausted them-
selves. In most of the comedies nowadays re-
petition of stunts that have been done over
and over again is the most noticeable feature
— and a bad one, naturally.
"As I see it, the only hope for the future
of screen comedy lies in a field almost en-
tirely unexplored by comedy products and
that is the field of ideas.
"Personally I am trying to open up that
field in my feature comedies, and shall do so
more and more. 'Seven Chances,' which has
just been released, is different from anything
I have done, or for that matter, from what
anyone else has. done, in applying the prin-
ciples of conventional picture comedy to a
story that is good enough to stand on its
merits.
"David Belasco's 'Seven Chances' could be
done 'straight' on the screen and at that it
would make corking good entertainment. But
I didn't do it 'straight,' but comb ned the
plot with comedy gags, and I think that the
result will be gratifying to the public that
wants laughs in its entertainment.
"Comedians must try to get away from the
conventional thing in comedy and do some-
thing that will be 'broad' enough to please
the large body of the public and at the s?me
time have enough subtle satire to satisfy the
(Continued on page 47)
May 23, 1925
Page 47
JOHNNY HINESCHEERS
FOR MORE COMEDIES
JOHNNY HINES, who was recently
signed to a First National Contract by
C. C. Burr, and whose latest feature
comedy, "The Cracker jack," received a tu-
multuous welcome before a capacity crowd
of film people at the Hotel Plaza last Friday
evening, believes that there should be more
comedy pictures made by the various produc-
ing companies. Elaborating on this idea, this
dynamic screen comic said :
"I think the public could stand more
comedy films, and I don't say this because I
happen to be one of screendom's comedians.
I think that the ratio should be about the
same that it is on the legitimate stage, which
is approximately 50-50 or at the most 60-
40.
WRONG RATIO
"In motion pictures now, the ratio is about
85-15 in favor of dramatic production, which
seems entirely too one-sided. It is an es-
tablished fact that people the world over
enjoy nothing more than a good laugh, which
is proven by the fact that many of the bet-
ter comedy films are patronized to a larger
extent than any other style of picture.
"The triangle love affairs of the screen and
the sex pictures, as many people are apt to
call them, are all right in their place, but
there is no doubt in my mind that comedy
pictures, if produced on the same ratio as the
heavier screen fare, would be the means of
attracting more patronage to the theatres than
is the rule now.
PREFER LAUGHTER
"I say this advisedly, because it is an estab-
lished rule of human nature that people would
a hundred times rather laugh than cry. An
onion can make anybody cry, but the vege-
table is yet to be found that will make every-
body laugh.
"Somebody once said that he'd a thou-
sand times rather write the songs of a na-
tion than be known as its greatest soldier.
That thought is a basic one and well worth
considering, because it expresses an idea
that is as big as the world itself. The
philosophy comes as near to my own as I
can possibly describe, because I personally
would also a thousand times rather be_ the
fun-maker of a nation than its matinee idol.
PROMISES GOOD FILM
"While we freely admit we may never
make a classic, theatre owners can bet their
lives on one thing — we will make enter-
tainment, because that is what the people
want. We try each picture out and make
over sequences and sections until audiences
laugh.
"When theatres book and play our
pictures, we try to give them their money's
worth in comedy brains and honest effort,
and whether or not we attain our goal, w<*
are satisfied that we have done our absolute
best. We are never content with our efforts
— we always think we can improve each
picture and we probably could if we kept
working on it, cutting here and revising
there. One of the hardest things to do is
to finally stop this finishing process for an
impending date and send our finished nega-
tive to the laboratory to have the duplicate
copies made for the theatres.
"We are clowns in the big show and no
matter what turmoil or torment may be go-
ing on inside, you pay your money for
laughs and laughs you will get if we can
make them. Some one else must do the ar-
tistic triumphs — we'll try to entertain, and
if by chance we have made some poor
troubled mind forget, we have filled our
niche and will strive to do it again until
our cap and bells are wrested from us by
ihe great clown — "that sense of humor that
passeth understanding."
Buster Keaton, the sad-faced
Metro star who has added to his
laurels in his latest comedy, "Seven
Chances.'"
TRUE TO LIFE
"In conclusion I wish to state that I do
not disparage the domestic triangle picture,
because after all, that also is an interpreta-
tion of life, but I do say that its output
should be tinged with a greater proportion
of those elements that can make people a
bit more gay without overemphasis on the
heavily coated dramatic elements. There
can never be too much of laughter because
a nation grows and expands by the happi-
ness to be found within its boundaries, and I,
for one, am mighty glad that whatever little
gift I have is being used to make people
laugh."
KEATON SPEAKS
{Continued from page 46)
most critical, discriminating persons in an
audience.
"That is not an easy thing to do, but it is
the thing that must be done in the future if
the public taste for comedies is to be retained.
The high brows should not be neglected,
much less antagonized by nothing but hokum,
yet at the same time no comedy producer
can afford to ignore the requirements im-
posed on them by the overwhelming majority
who insist on being made to laugh, no matter
by what methods. Reconciling these two ele-
ments is a problem I am bothered with night
and day.
"The exhibitor's education along the lines
of publicizing and advertising his comedy
has been prompted by the manner in which
the. successful merchant., presents his wares
to the buying public. Regardless as to the
sales price of any article — if the merchant
thought enough of the product to buy it he
also thought enough of it to advise his
buying public.
"There is a great deal of opportunity left
for the exhibitor to improve upon his
methods of bringing the comedy portion
of his program before his patrons and an
excellent plan is to pro rate the cost of
his comedy with that of his feature attrac-
tion and then to use this proportionate
amount in publicity and advertising in
conjunction with the comedy.
"Here is one point I wish to emphasize
as strongly as the printed word can con-
vey— forget for all time that any motion
picture of two reels or less is a 'filler' —
forget it. It is no more a filler than the
dessert of a full course dinner is a 'side
dish.' It is as important in the program
of every motion picture theater as are the
projection machines. It is as important to
the financial success of any motion picture
institution as the box office — it is part of
the theatre itself."
Madeline Hurlock, the vamp, and Sheik Ben Turpin, pause a moment between rushes
of "A Razzberry Romance" to consult with Director Lloyd Bacon who is making
the comedy for Mack Sennett, Pathe Release.
Page 48
Exhibitors Trade Review
To the left is Johnny Hines, "The Crackerjack" more or less
like himself. Below we have him as a revolutionary general
in the country of Quasado where he has lots of experience
with princes and pickles in the East Coast Films Picture.
Above Johnny Hines does |
tricks to the revolutionary
army that pursues him
while to the right he faces
a firing squad whose bullets
are loaded with cheese.
e Cracker jack* 9
Johnny Hines9 Latest Laugh Thriller Distributed
by East Coast Films
Wh THE INDEPENDENT DISTRIBUTORS
TF you call yourself an Independent — BE ONE. And adhere to the standards of Independ-
ence. After all, your life — your business life — depends solely upon your courage and your
willingness to fight for your convictions.
The time for talk has passed. The time for action has arrived. Deeds — not words — i
will control the situation.
So you Exhibitors who vaunt your Independence — it is up to you! Save your Independ-
ent play dates for the product offered by Independent Producers and Distributors. There is
plenty of it. And it is better than ever before.
J*
RAYART TAKES OVER
SIX FEATURES FROM
GERSON PICTURES
Before leaving for the convention at Mil-
waukee, W. Ray Johnston, president of Ray-
art Pictures, announced the consummation of
a deal with B. Berger, of Gerson Pictures
Corporation of Los Angeles and San Fran-
cisco/ for the distribution of a series of six
melodramas being produced by Berger, under
the brand name of Superior Melodramas.
There will be six pictures in the group, all
made on a large scale, and varied in their
nature. The deal includes a number of Berger
plays, among them "The Last Alarm," a fire
picture ; "The Sunset Limited," a railroad
drama; "Somebody's Mother," described as a
heart interest picture. "The Coast Guard
Patrol," a sea story ; "The Call of the Klon-
dike," a big outdoors picture, and "The Pride
of the Force," a police picture.
These six pictures, according to Johnston,
will be franchised on an unusual basis and
will be completely separated from the Rayart
32 previously announced to the trade. The
first picture will be released August 15th and
one every six weeks thereafter. A big adver-
tising campaign is being laid out on the six
in group and an individual follow-up cam-
paign on each picture as released.
This wilt bring the total releasing schedule
of Rayart for the 1925-26 season up to 38
pictures, and Mr. Johnston stated that this
would be the total schedule and that the com-
pany would concentrate entirely on distribu-
tion for the next few months;
Mid-West Gives Warm
Reception to Bischoff
Wires received by Studio Manager Jack
Mintz, of California Studios, from Samuel
Bischoff, president and general manager,
now on the first leg of his national tour of
the country in the interests of his comedy
product, are to the effect that the response
is excellent. Bischoff wired from Chicago
and Cleveland and stated that territorial
buyers are contracting eagerly for the
handling of the "Gold Medal," "Biff" and
Classics in "Slang" comedy series and are
enthusiastic over the quality of these Bis-
choff, Inc., pictures. Jack Mintz, mean-
while, is busy with the three units which
are proceeding with their respective series.
Henri Ellman, the popular distributor who
has just announced that he has opened up
a new Capitol Film Exchange to distribute
independent products in Northern Illinois
and Indiana
Theda Bara Signed by Chadwick
for "The Unchastened Woman"
I. E. Chadwick, president of the organiza-
tion bearing his name this week affixed his
signature to a contract that will place the
destinies of "The Unchastened Woman,"
Louis K. Anspacher's widely known stage
success, which will serve as the vehicle for
the return of Theda Bara to the screen, un-
der the guidance of James Young, director
of "Friendly Enemies," and a long list of
screen triumphs.
The adaptation of the play has been em-
ployed by Douglas Doty, and Miss Bara is
now occupied in selecting her wardrobe for
the production, which calls for an exhibit of
the most striking costumes the world's most
famous siren has ever worn.
Production is to start the middle of the
month with a number of established favorites
in support of the celebrated star.
J. J. FLEMING WILL
PRODUCE SERIES OF
SCHUMANN-HEINK
Ferdinand C. Schumann-Heink is to be
featured in a series of pictures to be made
by the J. J. Fleming Productions at their
Beaverton, Ore., studio, according to an-
nouncement made by Al Ferguson, who not
only plays the principal role in most of the
pictures filmed at this studio but is also in
charge of the productions. While Schumann-
Heink has already appeared in a number of
Fleming pictures, this is the first time he has
been given the principal role. Mme. Ernestine
Schumann-Heink is expected to visit her son
here some time during May and will prob-
ably be here when the pictures are made.
Mr. Ferguson announced also that after
completing the series of Schumann-Heink
pictures, that another series will likely be
made which will feature Forrest Taylor and
Anne Berryman.
The Fleming Beaverton studio is turning
out Western, mounted police, mountain and
sea pictures, locations for all of which are
found within a few miles of the studio.
* * *
Ralph DeVoe Leaves for Holly-
wood to Start His Westerns
According to an announcement just is-
sued by Jean Gomez, business manager of
the organization, Ralph E. DeVoe, long
known as an independent producer in New
York, will shortly begin the production of
a series of state rights features in Holly-
wood.
The first subjects to be undertaken will
be Westerns, and will total twelve pictures,
in two series of six each. The leading
feminine role will be taken by Charlotte
Gay, well known stage actress. Mr. DeVoe
is now engaged in the selection of other
characters, and production is scheduled to
start on May 15. DeVoe himself will di-
rect.
The producer began his motion picture
career as an assistant under Robert Bing-
ham, old-time cameraman, and has since
filled practically every position in the film
field. For several years he has produced
and directed independent productions.
TIFFANY AND TRUART
FRANCHISES BEING SOLD
V" M. H. Hoffman, vice president of Tiffany
Productions, Inc., and Truart Film Corpora-r
tion, announces that he has sold franchises
for his Tiffany Big Twelve and Truart Blue
Ribbon, Novelty and Cinemelodrama series
for 1925-1926 to L. Berman of the Indepen-
dent Film Exchange of Philadelphia and L.
Hyman of All Star Features of California.
• Berman who was former franchise holder
for the Warner Bros, products takes over
the Tiffany and Truart programs for Eastern
Pennsylvania, Southern New Jersey, Mary-
land, Delaware, District of Columbia and
Virginia.
Hyman's franchise covers California,
Arizona and Nevada.
It' is reported by the Tiffany and Truart
organizations that other territories will be
closed for in the immediate future.
Tune into a smile -A
FROWM STARTS Too MUCH
STATIC r V ,
N J////y
Book
Rayart
Pictures
At Your Leading
Independent Exchange
and You'll Smile
Every Time You
Count the Box-
Office Receipts.
RAYART PICTURES
CORPORATION
723 Seventh Avenu e. N e w York .
foreign Distributor*
WCHMOUNT PICTURES Inc
MATT MOORE WITH
CONSTANCE BENNETT
IN JANS' "MARRIAGE"
The Herman F. Jans company making
"Married?" with Owen Moore and Constance
Bennett in the leading roles, are at work this
week under the direction of George. Ter-
williger, at Ausable Chasm in upper New
York state where several thrill scenes will
be shot.
One of the stunts that will be included in
the p'cture shows a girl taking a plunge from
the top of the Chasm into the swirling waters
of the stream. Ben Silvey, in charge of pro-
duction for the Jans company, Mr. Ter-
williger and Mr. Jans himself will be on
deck to see that this scene is made as real-
istic as it is possible to make it.
In addition to Miss Bennett and Mr.
Moore, "Married?" will have in its cast such
well known players as Betty Hilburn, John
Costello, Antrim Short, Jim Bradbury, Jr.,
Evangaline Russell, Henry West, Nick
Thompson, Gordon Standing and Julia
Hurley.
"Married?"' will be the first of the new
series of Jans independent productions which
will include eight in all and will be followed
by "Ermine and Rhinestones" and then "The
Roaring Forties." They will all be sold on
the now famous "Jans Plan" of outright buy
that has proved so popular with exchange-
CARLOS SIGNS LP BRIAN HACKETT
A. Carlos, president of the Carlos Pro-
ductions, Inc., who rules the destin:es of
Richard Talmadge, whom he has brought
from comparative obscurity to one of the
leading screen stars of today, announces fhat
on his recent trip to Hollywood, he signed
up Brian Hackett for a period of five years.
Mr. Carlos, in his announcement telling of
his new acquisition, said that after watching
this young man's work in several produc-
tions, is convinced that he has a real screen
find. He intends within a short time to start
production of a picture with Brian Hackett
as the featured player.
CHANGE OF TITLE
FOR NEW CHADWICK
"BARRYMORE" FILM
The third Lionel Barrymore special produc-
tion for Chadwick Pictures Corporation,
which will be released on June 1 as the sev-
enth of the Chadwick Nine, will be titled
"A Man of Tron," instead of "A Man - f
Honor," as previously announced. Mildred
Harris plays the leading role opposite Mr.
Barrymore, and the picture was directed by
Whitman Bennett.
*. * * '• • . s , . £
FINE EXECUTIVE SUPPORT
FOR "GOLD MEDAL PICTURES"
Paul Gerson and Alfred A. Grasso, who
have charge of all producing activities of
the Gold Medal Pictures, Inc., have had' Wide
experience in both the theatrical and motion
picture fields.
Mr. Gerson was leading man with Mrs.
Fiske, E. H. Sothern, Julia Marlowe, Olga
Nethersole, Otis Skinner, etc., and starred
for several years on the vaudeville stage in
his own acts. He organized the Paul Gerson
Picture Corporation in San Frar»cisco and
staged the prologue for "The Covered
Wagon"..at the Egyptian Theatre.
Mr. Grasso was for eleven years on the
executive staff of Henry W- Savage (the
New York theatrical producer), four years
Chief Aid to George Loane Tucker, assisting
him in the making of "The Miracle Man,"
etc., Assistant Production Manager of the
Goldwyn Pictures Corporation, General Man-
ager of the Betty Compson Productions, As-
sistant General Manager .of the Universal
Pictures Corporation, Business Manager and
Personal Representative for Lon Chaney,
Wallace Worsley, William V. Mong, Vir-
ginia Lee Corbin, etc., etc.
The Gold Medal Pictures, Inc., is produc-
ing its initial series of pictures— 12 two-reel
"Gold Medal" Comedies — at the , California
Studios, which will be distributed by Bischoff.
• * * £
CLASSPLAY PICTURES CORPORATION
SELLS NEW YORK RIGHTS
The CJassplay Pictures Corporation an-
nounces that their first five-reel feature,
"Anything Once" in which Gladys Wal-
ton, Tully Marshall, Francis McDonald
and Harold Austin and Arko, the famous
police dog, appear, has been sold to AyL
won Film Corporation for New York State
and Northern New Jersey.
GothamSteppingon 1926Schedule
Edna Murphy Plays Opposite
Kirkwood in "The Police Patrol"
Edna Murphy was assigned the leading
feminine role opposite James Kirkwood in
the new Gotham Production "The Police
Patrol," which will go into actual produc-
tion at the Tech-Art studios on May T6th
with Burton King directing.
Miss Murphy's part in this production is
the most ambitious screen effort of her
career to date. She is called_upon to por-
tray a dual role. One character being a
sweet young woman of refinement' and good
character. The other character depicts her
as the daring leader of a band of fur thieves.
No double exposure will be used and
neither will a double be called upon, the
method of showing both characters at the
same time being a new camera technique.
Miss Murphy and Mr. Kirkwood are both
preparing for their roles under supervision
of an official of the New York Police De-
partment who is giving them the benefits of
actual experience and police records in order
to make the characterizations absolutely ac-
curate.
Victoria Moore prepared the scenario and
adaption of A. Y. Pearson's play which
forms the basis of the story.
"Shattered Lives" Final Title
for Sixth Gotham Product
The sixth and last of the 1924-25 series of
Gotham Productions has been definitely
titled, "Shattered Lives" and the production
will now go forward to the exchanges under
this title.
This is the picture which was known under
the working title of "Every Woman's Se-
cret." Owing to a foreign production having
been made under the title of "Woman's
Secret," ft was deemed advisable to have
an entire new title and avoid confusion
among exhibitors.
"Shattered Lives" will be released through
Lumas Film Corporation and a complete line
of advertising matter, including lithographs,
window cards, lobby displays and other ma-
terial will be available.
A most compact and efficient press book
with outlines for several different types of
advertising campaigns has just been pub-
lished in conjunction with this picture. The
book is in two colors throughout and has
sixteen pages of valuable showmanship
pointers.
Sales News and Personalities of the Week
BILL f RUOG
Bill Truog, hasn't a High Hat; and as
far as he's concerned, "Ritz" is the front
name of a New York hotel, and not some-
thing that he does to people.
Bill Truog's just as plain and comfort-
able as an old shoe.
He arid Fred McConnell, short product
manager for Universal, are the "humanest
humans" in the motion picture business.
That's why Bill Truog is as wonderfully
successful as he is in putting over Uni-
versal's five Central-Western offices: St.
Louis, Kansas City, Des Moines, Omaha
and Sioux Falls.
Bill is assistant divisional sales-manager
for Universal. But when he walks into
one of his offices, you'd never be able to
tell it unless someone pointed him out,
with: "That's Bill Truog, etc." He's never
"upstage" in his treatment of anyone; and
a branch manager couldn't get a squarer
deal from him than an assistant-booker
could. They're all even-up with Bill.
His folks christened him W. E. Truog,
and the chances are his first name's Wil-
liam, anyway. It may be in official cor-
respondence; but with the boys, he's Bill.
And he's one of them — that's accepted
without question.
In a world of high-pressured desk-
pounding executives, Bill Truog is unique.
He's the kind of executive who handles a
sales meeting by taking off his coat, look-
ing over his glasses, and being "home
folks,"
Perhaps that's one of the reasons his
men would go to the last for him.
Before he joined Universal, Truog had
been Goldwyn's Divisional manager for
two and one-half years. Prior to that pro-
motion, he handled Goldwyn's Kansas
City office for three and one-half years.
He has also been with the World and Se-
lect organizations.
Bill is tied to Kansas City, turning
down offer after offer to join New York
staffs, to keep his Kansas City home.
Not only among exchangemen, but
among exhibitors in this section, Truog is
regarded as the "squarest shooter" in the
business. Before there were arbitration
boards, exhibitors submitted their differ-
ences to Bill Truog, agreeing to abide by
his judgment.
Even exchanges, even those outside his
own organization, submitted their disputes
to him, knowing he'd hand down a fair
decision. "Ace," the movie critic of The
Kansas City Journal-Post, in writing a
sketch of Bill for his paepr, termed him
"the Judge Landis of the Motion Picture
Industry."
Bill's the central-West's candidate for
anything he wants!
.. ' ; * ■ *
PORTLAND FILM EXCHANGES
TO BE CENTRALIZED
All Portland film exchanges are to be
centralized in one block at Eleventh and
Glisan streets. Buildings are now being
erected and the first of the offices are ex-
pected to be ready by June 1. This new
location is a few blocks out of the down-
town shopping district, where most of the
exchange offices have hitherto been locat-
ed in different buildings. This centraliza-
tion is expected to prove a big conven-
ience.
BILL TRUOG, KANSAS CITY, one of
the livest men on the Universal roster,
whose story is told in these columns.
A Salesman's Lament
By D. L. HAMMER
Metro-Goldwyn, Indianapolis
Breathes there a film salesman so unalive,
as to have missed the thrills of a sales
drive.
The wave of pity that sweeps you off your
feet, when arriving at the office mid
snow and sleet;
You're boss while his eyes glean anthems
of profanity, raves about a Wonderful
Sales Drive, for the sake of vanity.
You've a contract in your hand, feel
mighty big and grand;
Having chloroformed the exhibitor and
threatened his partner, you stand before
him, you the martyr.
This is the music that greets your ears;
you're not keeping up your quota; for
you I have fears.
Now is the time to show the Home Office
what you're made of;
Let them know, exhibitor's you're not
afraid of;
You've mentioned numerous accounts
whose cry is $7.50, get after them all
and make it nifty.
In a daze you grab a bale of contracts
and start, though from your dear ones
you reluctantly part;
You imagine you're again at the front;
you'll show them you're not a runt;
The spirit of do or die sweeps o'er vou;
exhibitors fall before you.
You rush your territory from morn to
night; vowing that you'll get them and
get 'em right.
At the end of the Drive you arrive at the
Exchange, battered, weak, torn and with
dog mange.
You're rewarded with a nice brass watch
and this surprise hits you like a rock;
Very good; if you just carry on I think
you'll get to stay with us.
While you seemingly go through the floor,
with outstretched arms you helplessly
implore:
God Bless Our Home Office; May They
Ever Continue To Have Sales Drives.
NEWS FROM BUFFALO
Gerald' K. Rudulph,' former manager of
the Buffalo Fox Exchange, has arrived in
the city to lay a barrage of publicity for
the* coming of Tom Mix on Tuesday, May
19, accompanied by Tony, the wonder
h'orse. Tom will also visit Niagara Falls.
Plans are being made by Branch Manager
Bill Rowell for a dinner in his honor,
probably at the new Hotel Statler. Mrs.
Mix and daughter Thomasina will also be
in the party.
Sydney Sampson, manager of the Bond
Photoplays exchange and former president
of the Filrri Board of Trade of Buffalo is
sporting a beautiful Gruen platinum wrist
watch presented to him on the occasion of
his retiring from the executive office of the
board after serving three years.
• * * * ' ■-* ^..Vv '
Colonel Howard F. Brink, manager of
the Buffalo Educational office, is now driv-
ing a new Willys-Knight Six sedan. He
looks like J. P. Morgan when he gets be-
hind the wheel. The colonel has equipped
the car with everything but the kitchen
sink and he is thinking of putting in an ice
box to keep the grape juice cool. The
colonel must be gathering in the business
in trunk loads.
Manager Bill Rowell of Fox journeyed
to the Milwaukee convention. The story
is out that both Bill and J. Emerson Dick-
man, the latter the Fox salesman de luxe,
were both pinched in New York recently
while attending the Fox pow wow. The
charge was parking cars in prohibited
spaces. Through the influence of Bill Ma-
honey it is said. that both got off easy, but
the laugh comes here. Bill was soaked on-
ly one dollar while the judge drew eight
iron men from Emmy's wad. We also
have it on good authority that J. Emerson
as soon as he landed in Gotham rushed fdr
a drug store and a bottle of hair tonic.
He claims some asparagus is really starting
to sprout on his barren dome.
♦ ♦ $
H. E. Hughes of the F. B. O. sales staff
won the grand prize in the recent F. B. O.
three months' sales drives. Harry Dixon,
branch manager, journeyed to Chicago last
week end for the company's convention.
The Buffalo F. B. O. office is knocking
business records for a row of rum run-
ners.
* * *
Manager F. J. A. McCarthy is feeling
pretty good these days. The Buffalo First
National Exchange is in third place in the
nationwide campaign for play dates —
which is going some. Harold Lloyd Bee-
croft has resigned from the F. N. sales
staff to accept a position as Syracuse rep-
resentative for Metro-Goldwyn.
$p ^
RENOWN ANNOUNCES SELLING
CAMPAIGN FOR THEIR 35
Renown Pictures, Inc., announce that plans
are actively under way for the selling cam-
paign to be inaugurated for the s?le of the
Th:rty-Five quality productions for 1925-
1926.
Since the first announcement of Renown's
program. Jack Bellman, New York manager
of Renown exchange, has been deluged with
letters and telegrams from exhibitors asking
for play dates
Renown's program of thirty-five includes
the Tiffany "Big Twelve" based on books
and stories of world famous authors and
the "Blue Ribbon Novelty" and "Cinemelo-
drama" series consisting of fourteen pictures.
Page 52
Exhibitors Trade Review
News of Exhibitor Activities
There is no denying Gloria Swanson as a show woman of the highest calibre.
And now, with the handsome young husband for further appeal, it is no wonder
that even the ordinarily passe studio crowd went wild when she arrived at the
Vine Street Famous-Players-Lasky Studios recently
Milt Field Leaves to Take Charge
of Paramount Production
Milton Field, managing director of the
Newman and Royal theatres, Kansas City,
will go to Los Angeles with Frank L. New-
man, owner of the theatres, to become man-
ager of production for Paramount, Harold
E. Franklin, managing director of Para-
mount theatres, said in Kansas City last
week, Mr. Franklin again confirmed the
report that the Newman and Royal theatres
were to be purchased by Paramount and
that Mr. Newman would manage three Para-
mount houses in Los Angeles, but declined to
confirm the report that Mr. Newman would
receive $1,000 a week salary, saying only
that the amount would be large.
BIG FIGHT TO HOLD
SUNDAY SHOWINGS
LEGAL IN LOGAN
Logan, Utah, a beautiful college town
of about 12,000 inhabitants in the north
of Utah, is excited as it has never been
excited before.
A month ago a number of influential
business men succeeded in persuading the
Board of Governors of the Chamber of
Commerce to ask the proprietors of the
motion picture houses of the city to open
on Sundays hereafter in order to accom-
modate visitors to the city and others
who feel that they have no other place
to obtain recreation on the first day of
the week. It appears that the city com-
mission intimated that it would be all
right with them, so the shows were open
and the people flocked to them as they
had scarcely ever done before.
Now the church people are demanding
by petition and speech that the Commis-
sioners enforce the city ordinance against
amusements on Sunday. Many hundreds
of signatures to the petition were secured
and delivered to the city fathers, who
promptly consulted legal authority and
were informed that if the shows are to be
closed they must also close the service
stations and the confectioneries on this day.
There the matter rests at this writing,
but the church people are marshalling
their forces and exactly what the outcome
will be no one will predict. In the mean-
time the shows are enjoying a good Sun-
day patronage.
Nothing Like Free Publicity
When the task of exploiting something is
left to Gus Eyssell, treasurer of the New-
man theatre, Kansas City, he usually does
a good job of it. Last week the Kansas
City American Association baseball club
opened its home season. _ Mr. Eyssell lost
no time in sending out his cameraman for
pictures and issuing invitations to both the
Kansas City and Toledo teams to be his
guests at the theatre that night. It was
worth fair space in all newspapers, draw-
ing many baseball fans.
John Barry more returns from his
successful European stay, and is
all set to start reading the stories
Warner Bros, have here for him.
THEATRE MAN'S SON
GIVES ORPHANS FREE
PICTURE SHOWING
Von Claude Jensen, son of C. S. Jensen
of the firm of Jensen and Von Herberg,
celebrated his sixth birthday by giving a
party in the Liberty theatre, Portland, to
1300 children from city and county insti-
tutions. The party began at 9.15 o'clock
and lasted three hours. There was candy
for everybody and entertainers appearing
on the bills of the vaudeville houses were
on hand to amuse the youngsters. The
program ended with a Harold Lloyd com-
edy and a cartoon reel.
The children came from Good Samari-
tan hospital, Odd Fellows home, the day
nurseries, Boys and Girls Aid Society,
Settlement Center, Home of the Good
Shepherd, St. Mary's Home for Boys at
Beaverton, Christie Home for Girls at
Oswego, and St. Agnes Baby Home at
Park Place.
The children were brought to the thea-
tre in automobiles furnished by the Port-
land Advertising Club, the Rotary club,
and Knights of Columbus and free trans-
portation was given 500 of them by the
street car company.
Performers included Chuck Whitehead's
orchestra from People's Theatre, Henri
Keates, organist, Misses Sandy Davis,
Dorothy Stephens, and Nitsa Varnille,
dancers from the Orpheum, Cortelli and
O'Dowd, comedians on the Hippodrome
bill and Arthur C. Astor, ventriloquist
from the Pantages theatre.
* * *
Senator Harreld Joins
Round-Table Discussion
United States Senator J. W. Harreld of
Oklahoma, was introduced to the M.P.T.
O. Convention at Oklahoma City at its
semi-annual meeting held at Oklahoma
City, Okla., April 27th.
The Senator said that although he was
not in close contact with the troubles that
the exhibitor was meeting, that he want-
ed to assure the audience that whenever
it was a case where the remedy of an evil
lay in Washington City, that he wanted
to be called upon for help and that he
would see that everything possible was
done to give relief. He asked questions
from the audience and a round-table dis-
cussion was started on the music tax ques-
tion, and relief was promised in any ef-
fective and legal way possible.
Membership Drive on in Kansas
A drive to reinstate every member who is
behind in his dues will be launched by the
M. P. T. O. Kansas-Missouri, according to
C. E. Cook, business manager, who is con-
templating another trip through the territory.
"We will give each exhibitor a fair chance
to come in, in accordance with the resolutions
adopted at the recent convention, before we
drop him," Mr. Cook said. "But exhibitors
are to be asked only once to come into the
fold — and once means once."
Mrs. William Hargis has purchased the
Ozark theatre at Ozark, Ark., from Her-
man Hunt.
May 23, 1925
Page 53
Round Table Briefs
Fred Pickerel is installing a new Bliz-
zard cooling system with 145,000 cubic
of air per minute, in his Murray Theatre
at Ponca City, Okla.
% % ,
A Typhoon cooling system is being in-
stalled in the Queen Theatre at Madill,
Oklahoma.
New Typhoon Fans are being installed
in the Wilson Theatre at Wilson, Okla.
W. O. Williamson has been appointed
manager of the Old Mill Theatre at Dal-
las, Tex.
L. A. Maurin has been appointed Trav-
eler for Vitagraph at Dallas, Texas.
* * *
Miss Marion Britton has resigned as
chief organist at the Strand Theatre at
Wichita Falls, Texas, to accept a position
with the Saenger Amusement Co., in the
South.
* * * y
The Martini Dixie Theatre No. 1 at
Galveston, Texas, which was destroyed by
fire recently, is being rebuilt and will re-
open soon.
* * *
A new theatre will be opened by Paul
Kuban at Floresville, Texas, soon.
* * *
The Deandi Theatre was opened by
Ross D. Rogers at. Amarillo, Texas, May
4th.
* * *
E. J. Callaghan has leased the new city
auditorium at Crockett, Texas.
* * *
Palmer Bybee has been appointed man-
ager of the Gem Theatre at Frederick,
Okla.
Austin Barker has been appointed man-
ager of the Lyric Theatre at Harrison,
Ark.
* * *
The new Lollar theatre at Snyder, Tex-
as, will be opened in the near future.
* * *
W. H. Williams and J. W. Horton
have purchased the Palace Theatre and
grounds at Corpus Christi, Texas. Con-
sideration about $30,000.
Charles T. Abels has purchased the
Rialto Theatre building at Little Rock,
Ark. Consideration about $80,000.
* * *
Non Binion and associates have let con-
tract for a new theatre to be built at
Lufkin, Texas. The price named is $68,-
000. The new theatre will be strictly mod-
ern, fireproof and up-to-date in every par-
ticular.
William Epstein and associated will
erect a new $1,000,000 theatre at Houston,
Texas, in near future. The new theatre
will be one of the finest in the South and
thoroughly modern.
The Saenger Amusement Co. will build
a $5,000,000 theatre at Beaumont, Texas,
in the near future, which will be strictly
fireproof and modern and up-to-date.
A deed recorded in Kansas City Friday re-
vealed the purchaser of the fee title to the
Pantages theatre lobby to be the Gary Realty
Company of Kansas City. The theatre tower
and parts of the theatre on the narrow
strip comprising the lobby were estimated to
represent a building cost of $200,000.
"Roxy" Feted by Masons
Seven hundred persons, which taxed
the capacity of the Biltmore Hotel Satur-
day night (May 9th) paid homage to
Major S. L. Rothafel (Roxy) at the din-
ner given him by the Sojourners, who are
members of the masonic fraternity, who
are past and present commissioned officers
of the Army, Navy or Marines. Captain
Harry W. Miller of the Metro-Goldwyn
New York sales forces, was Chairman of
the Banquet Committee.
KANSAS CITY ROBBERS
HAVE A GOOD WEEK
A theatre robbery most unusual occurred in
Kansas City last week. Separated by an in-
terval of only a few hours, two robberies
were committed, one in which the Orpheum
theatre was robbed of $2,400 and the other
in which members of the cast appearing at
the Orpheum were robbed of money and
valuables amounting to $3,330.
As Lawrence Taylor, assistant treasurer
of the theatre, started to take the box office
receipts to a down town bank, two bandits
leaped upon him and a guard, shot and dan-
gerously wounded the guard and escaped
with the money. A few hours prior to that,
Al Herman, who was visiting at the home
of his brother, Isaac Reicher, and several
other members of the cast, enjoying a
sociable poker party, were interrupted by
two bandits who entered the home and held
up the entire crowd.
* * *
K. C. ENTERTAINS EXHIBITORS
Among the out-of-town exhibitors in the
Kansas City market last week were: C. M.
Pattee, Pattee theatre, Lawrence, Kas. ; F
G. Weary, Farris theatre, Richmond, Mo •
Charles Sears, Sears Circuit, Nevada, Mo. ;
S. E. Wilhoit, Jefferson, Springfield, Mo. ;
L. AC. Miller, Miller theatres, Wichita, Kas. ;
C. C. Christian, Beyer theatre, Excelsior
Springs, Mo.
McFAUL'S CAREER
READS LIKE CHAPTER
IN A STORY BOOK
From office-boy to vice-president. That is
the romantic career of Vincent R. McFaul,
managing director of Shea's Hippodrome,
Buffalo, who, after a quarter century of
faithful service has just been elected vice-
president of the Shea Amusement Company
of the Queen City of the Lakes, succeeding
the late Henry Carr. Mr. McFaul started in
25 years ago as office boy for Mr. Shea in
his old Garden vaudeville theatre. Later he
became treasurer of the house. Then when
Mr. Shea took over the big Park Theatre in
Court street and named it Shea's Court
Street Theatre, Mr. McFaul was appointed
treasurer there. He remained at this post
many years. His next step upward was his
appointment to the management of the Cri-
terion Theatre which Mr. Shea and Para-
mount operated for a few years before it
was razed to make way for a business struc-
ture soon to be built. When Harold B. Frank-
lin was called from the management of
Shea's Hippodrome to assume the director-
ship of the Famous Players-Lasky theatre
department, Mr. McFaul was named manag-
ing director of the big Buffalo picture palace
and he has made a wonderful success of the
institution since taking over the reins. As a
reward for his long and faithful service the
company has now named him a vice-presi-
dent, and it is understood that when Mr.
Shea's mammoth new Buffalo theatre opens
early in 1926, Mr. McFaul will be seen in the
manager's office. A square shooter, quiet in
manner, unostentatious and, above all, a hard
worker, Mr. McFaul is one of the most pop-
ular exhibitors in the state. He is treasurer
of Buffalo Zone, M. P. T. O. of N. Y., Inc.
* * *
As ordered by Justice Hinkley, a permit
has been issued to Simon Wertheimer to
build a motion picture theatre at 1386 Hertel
avenue, at a cost of $100,000. Mr. Werthaim-
er plans to begin work on the structure at
once.
This is the model of a Spanish castle which Francise Cugat built with his own two
hands, and from which the set for the final scenes of United Artists' "Don Q" were
made. He is explaining this to his "big boss," Dougles Fairbanks
Page 54
Exhibitors Trade Revieiv
PRODUCTION HIGHLIGHTS
CHARLES MURRAY and Jack Mul-
hall will have important roles in Corinne
Griffith's forthcoming picture "Classified,"
for First National release.
CHARLES MURRAY arrived in New
York this week where it is reported he
signed a long term contract with the First
^National organization. Corinne Griffith is
now in New York where a few Fastern
scenes will be made. The bulk of the pro-
duction will be filmed in Hollywood, upon
the return of the star. Al Santell will
direct.
EDWIN CAREWE has completed the
filming of "The Lady Who Lied," his
next First National Offering. A record in
time consumed making the production has
been set by Carewe, it requiring but five
weeks actual work from the time the
script was given the director.
* * *
DIRECTOR SCOTT DUNLAP has
this week completed casting for "Blue
Blood," the second George Walsh starring
picture under his contract with Chadwick
Pictures Corporation.
* * *
WYNDHAM STANDING, one of the
most popular leading men of the screen-,
has been engaged by Chadwick Pictures
for an important role in "The Unchastened
Woman," the Louis K. Anspacher play, in
which Theda Bara will return to the
screen.
FORD STERLING has been signed by
B. P. Schulberg for a character role in his
new production "My Lady's Lips," in
which Clara Bow, Frank Keenan, Alyce
Mills and William Powell are appearing.
James P. Hogan is directing.
RAYMOND McKEE and his wife have
just celebrated their fourth marriage anni-
versary^ McKee is under contract to the
Mack Sennett company.
Shake hands with Fred Thomson, the
F. B. O. star who is gaining in popularity
wherever his pictures are shown — and
that is everywhere
WALTER McGRAIL played his feat-
ured part in "Havoc" with two broken ribs.
He suffered the injury while making thrill-
ing fight scenes for the picture.
EDMUND LOWE, star of "The Fool,"
soon to be shown nationally, is said to
give the best performance of 1925.
DUANE THOMPSON is playing the
leading feminine role in "Twenty Years
After," which stars Richard Talmadge.
BOBBY AGNEW has completed his
featured role in William de Mille s produc-
tion, "Lost — a Wife."
GEORGE MELFORD has started pro-
duction on "Without Mercy," his first in-
dependent picture for Metropolitan,
VIRGINIA BROWN FAIRE leaves
Hollywood early in Aiay tor JNew * ork
City, where she will make her next picture.
* * *
MAE BUSCH, who registered a person-
al triumph recently in ±5. F. Schulberg s
production of Frederick Urin Bartlett's
novel, "The fritters," arrived in JNlew
\ork this week to visit Gotham's shops
and theatres.
* * *
SIDNEY OLCOTT has begun work
upon "Not So Long Ago," with Betty
Bronson and Ricardo Cortez, in the Para-
mount studio in Hollywood. As a popular
stage play which hau a succcsstui run at
the Booth and Bayes theatres in New
York, the story of "Not So Long Ago"
offers both Lortez and Miss Bronson ex-
cellent possibilities.
* * *
EDWARD L. SEDGWICK and NOR-
MAN KERRY enroute to Pendleton to
make arrangements for beginning produc-
tion of "The Pony Express" early in June,
' in which Kerry will make his first bow to
the public in a western role, announced
that the picture was to be on the same pre-
tentious scale as the Universal's produc-
tions "The Hunchback of Notre Dame"
and "The Phantom Opera." The title of
"The Pony Express" is claimed by both
Universal and Famous Players-Lasky and
is now before Will H. Hays to arbitrate.
Sedgwick believes his claim is the prior
one because he wrote the story, but he
frankly admitted that the chief concern of
both companies at the present is the title.
If Hays' decision should go against the
Universal, the play will be produced under
another title.
I
This is the Universal Mobile Mansion as it was used in the desert for Reginald Denny's new Universal Jewel "California Straight
Ahead." The tractor-trailer unit is now touring the country spreading the gospel of better pictures.
Page 56
Exhibitors Trade Review
NATACHA RAMBOVA, in private life
Mrs. Rudolph Valentino, is soon to begin
supervision of an independently produced
photoplay which bears the title "What
Price Beauty." The cast will feature Nita
Naldi in the type of role for which she
has become famous. Pierre Gendron, well-
known leading man, Dolores Johnson and
Paulette Duval will have important roles,
also. A few others are yet to be announc-
ed. The picture is being made by Circle
Films, headed by George S. Ullman, busi-
ness manager for Rudolph Valentino. No
arrangement has as yet been made for the
release of the picture.
; + * *
JAMES HOWE, the only Chinese cam-
eraman in the American motion picture
business, is "shooting" "Not So Long
Ago," which Sidney Olcott is producing
for Paramount with Betty Bronson and
Ricardo Cortez featured. Howe has photo-
graphed any number of screen successes,
among them "Peter Pan." "The Spanish
Dancer" and "The Charmer," Pola Negri's
most recent starring vehicle.
* * *
RAYMOND HATTON, WALTER Mc
GRAIL and JAMES FARLEY have been
added to the cast of "A Son of His
Father," as announced by Jesse L. Lasky,
in charge of production, all the important
roles in this production are filled; Warner
Baxter and Bessie Love having been prev-
iously signed.
* * #
WARNER BROS, have signed Chet
Withey to direct "The Pleasure Buyers."
an adaptation of Arthur Somers Roche's
well known novel, in which Irene Rich is
to be starred. Withey has a long list of
popular successes to his credit, among the
latest being "A Cafe in Cairo," with Pris-
cilla Dean, which had its premiere in
March last. Besides being a director of
wide reputation he is author of a large
number of photoplays.
* * *
ASSOCIATED PICTURES Corpora-
tion announce the securing of "Florrie
Meets a Gentleman," an original screen
story by Elsie Jean Jerard for Barbara
La Marr's next starring vehicle. This will
be the fourth Sawver-Lubin oroduction in
the series of Barbara La Marr features
they are making for First National release
and will set at rest the unfounded reports
of a split between these organizations..
•y' * ' $ *
DOUGLAS FAIRBANKS, accord-
ing to present plans, is about to be-
come a pirate bold. Now that "Don
Q, Son of Zorro." is off his chest, so
to speak, he is horn-piping' about his
studio, cutting capers with corsairs,
buccaneers, swash-bucklers, and what
not. With a corps
of scenario writers
collaborating, Fair-
banks is devising a
story that will savor
of the sea and
breathe all of the
wild, rollicking
spirit of the heyday
of piracy. Plans are
to fix the period of
the forthcoming pho-
toplay at about the
time when the Phoe-
nicians held sway.
The picture will be
called "The Black
Pirate" and will be
entirely in color,
providing experi-
ments now being
considered by Henry
Sharp, the Fair-
banks cameraman,
work out satisfactor-
iry.
Barbara, the Magnificent, would do
anything for a pal. Here she is pos-
ing with a copy of Ring Lardner's
new book between shots of the now
completed "White Monkey" which
she made for First National. Miss
LaMarr stars, and Flora Le Breton is
in the cast.
A CHANGE OF CAST of "The Coming
of Amos" was made this week in the sign-
ing of Noah Beerj' to play the part of Ra-
mon Garcia. "The Coming of Amos" will
be Rod La Rocque's first starring vehicle
under Cecil B. DeMille's banner. Jetta
Goudal the exotic French emotress will be
featured opposite the star under the di-
rection of Paul Sloane. This production
will be an early release through Producers
Distribut'ng Corporation.
THE WHITE MONKEY, the Sawyer-
Lubin picturization of the celebrated John
Galsworthy novel, will be released June
7th, in order that this photoplay will reach
exhibitors during the summer. Barbara
La Marr is featured in this important pro-
duction which was directed by Phil Rosen
and supervised by Arthur H. Sawyer.
Kid Valentino himself. He must expect lots of action in his first United Artists
picture, for here he is getting in shape with "Ace" Hudkins, Coast lightweight champ.
TO CLARENCE BROWN comes the
honor of directing Rudolph Valentino in
his first production for United Artists Cor-
poration, according to information given
out by Joseph M. Schenck, who recently
signed the director for a long-term con-
tract. The picture, adapted from John
Frederick's novel, "The Bronze Collar,"
bears the working title, "The Slave." The
story is being adapted by Benjamin Glaz-
er, with the continuity by Adelaide Heil-
bron. It is a story of California in the
days of Spanish rule. The hero starts out
as a rover of the seas. He is captured and
enslaved by the Turks who sell him to a
Spaniard. The Spaniard takes him to Cali-
fornia..
* * *
EDWIN CAREWE has finished filming
"The Lady Who Lied," adapted from
Robert Hichens' novel, "Snake-Bite." Cut-
ting is now in progress. Lewis Stone,
Virginia Valli, Louis Payne, Nita Naldi,
Edward Earle and Leo White have the
principal roles.
* * *
HOBART BOSWORTH heads a list
of five additions to the cast of "The Half-
Way. Girl," according to an announcement
today by Earl Hudson who placed the pic-
ture in production this week at First Na-
tional's New York studios. Tully Mar-
shall, Teddy Sampson, Sam Hardy and
Sally Crute are the other additions. Doris
Kenyon has the featured role with Lloyd
Hughes as her leading man.
* * *
WALLACE MAC DONALD has al-
most completed his villain role in "Two
Can Play" for Associated Exhibitors.
* * *
WILLIE GOLDBECK, who wrote the
adaptation for Herbert Brenon's "Peter
Pan," has been engaged to prepare an-
other of Sir James M. Barrie's plays for
screen production by the same director
* * *
PAUL BERN has arrived here from
the West Coast and is now at the Para-
mount Long Island studio, where he is
making preparations for the filming of
Bebe Daniels' next picture, "Lovers in
Quarantine."
* * *
MARSHALL NEILAN'S first picture,
produced independently under the banner
of "Marshall Neilan Productions," is to be
the "Sky Rocket," a story of Hollywood
and its picture people, by Adela Rogers St.
Johns. •
RICHARD DIX, ESTHER RALS-
TON and the company making "The
Lucky Devil," heretofore known as
"California — or Bust," have returned
to the Paramount
Long Island studio
after two hazardous
weeks spent in and
around Lakewood,
N. J. Director F.
Tuttle, the stars,
Edna May Oliver
and Lee Norm's,
daredevil racing
driver, accompanied
s i x high-powered
racing cars to the
New Jersey resort
where road scenes,
automobile race and
tourist camp scenes
were filmed.
ALICE CAL-
H O U N , popular
screen favorite, feat-
ured in many Vita-
graph successes, is
with Warner Bros.
May 23, 1925
The <Bic^ Little Feature
Page 57
"It Might Happen to You"
Davis Distributing Division
2 reels
A girl meets a man and plays upon his sympa-
thies by telling a sad story of her financial predica-
ment. The man comes to the rescue with money
and goes his way. As soon as he is out of sight she
laughs heartily at him and resumes her real charac-
ter— that of a "gold digger."
This is an exceptionally interesting pictur-
ization of life in a big city and will prove
pleasing to any type of audience. The pic-
ture is unique in that it is entirely devoid of
subtitles, the continuity be ng so smooth as
to make them unnecessary.
It is the first of a series of six produc-
tions called "Fragments of Life," and all of
them will be "stories without words," as
there will be no subtitles in any of Ihem.
The girl in "It Might Happen to You" is
Evangeline Russell, and she does some ex-
cellent character portrayal as the clever gold-
digger who completely fools the soft-hearted
chap whom she separates from his money.
"Alice Loses Out"
M. J. Winkler 1 reel
"Alice Loses Out" is the latest Alice com-
edy cartoon. This comedy will particularly
appeal to the youngsters as the antics of
Alice and her little pal, the cat, are mirth-
ful.
The action in this cartoon centers about a
beauty parlor in which the cat appears as a
manicurist. The different poses of crazy cat
offer laughs aplenty. This cartoon is an ap-
propriate filler for any program.
'Wild Waves"'
Educational
1 reel
Cliff Bowes and Virginia Vance are
the leading players in this latest Cameo
Comedy. Slapstick is used throughout the
picture which is lacking in continuity. The
story is about two pals who are in love
with the same girl. They take the girl
and her parents out for a spin in the car,
the family decides that they would like to
go to the seashore. At the beach the pals
encounter a great deal of trouble as they
are out of funds, finally one of the pals
elopes with the girl and leaves his friend
in the lurch.
In exploiting this comedy mention the
names of Cliff Bowes and Virginia Vance
as they are well known to the screen fans.
"Love Sick'
Universal
2 reels
Harold is in love with Frivolous Sal. She spurns
him. He attempts to make her jealous, but fails.
Harold sends her a note telling her that he is going
to end it all. Sal runs after him, she arrives at a
crossing just as he is hit by an ambulance. He is
taken to a hospital. Sal nurses him and when he
comes to she tells him that she loves him.
Beth Darlington and Arthur Lake are
the featured players in this actionful Cen-
tury comedy in which there are many
humorous scenes. Harold visits Sal and
meets with opposition as she is entertain-
ing three other youths. He sics his dog
into the house and has him drive away the
suitors so that he may have Sal to him-
self. The other fellows rush out minus
their clothing with the dog in pursuit.
Harold steps in and straightens out the
room for Sal.
In exploiting this comedy mention Ar-
thur Lake and Beth Darlington.
SHORT SUBJECTS REVIEWED
IN THIS ISSUE
Peggy the Vamp (D. D. D.)
It Might Have Happened to You
(Davis Distributing Division)
Wild Waves (Educational)
Curses (Educational)
Balto's Race to Nome
(Educational)
Papa's Darling (Fox)
Echoes from the Alps (Pathe)
Tell It to a Policeman (Pathe)
Sure Mike (Pathe)
A Day With the Gypsies
(Red Seal)
Zoo's Who's Who (Red Seal)
Sleeping Sickness (Universal)
Rolling Stones (Universal)
Love Sick (Universal)
Alice Loses Out (Winkler)
"Balto's Race to Nome"
Educational 2 reels
Balto's race to Nome held the attention
of the whole world for several days in the
beginning of 1925. This picture will need
very little advertising as everyone knows
of the heroic dash to Nome made by
Gunnar Kasson and his famous lead dog.
The scenes are authentic, adding greatly
to the beauty of this production. Gunnar
Kasson was on the verge of giving up
when Balto clawed at him and inspired by
the dog, he spurred on to Nome in time
to save the lives of those stricken with
the dreadful malady.
* * *
Fox
Tapa's Darling"
2 reels
The Van Winkle family is having a great deal of
trouble in bringing up their baby boy. He climbs
out of the window on to a ledge and narrowly es-
capes falling off. A colored porter is being chased
about by a lion when he is driven out upon the
ledge. The lion goes for the baby. Luckily the
family pet arrives in time to drag the baby away
from the ledge.
This comedy is of the usual slapstick
type. The plot is inconsistent and in
some places tiresome. There are several
hair-raising incidents that help the story
Week of May 10th
Rivoli Theatre, N. Y. plays "Ko-Ko Trains
'Em". (Out-of-the-Inkwell).
Wisconsin Theatre, Milwaukee, plays "League
of Nations". (Out-of-the-Inkwell).
1600 B'way I ''■?:
Edwin Miles Fadman, Pres.
along, but there is nothing that creates
any provocative laughter.
In one sequence the baby starts to cry
during the night, Dad gets up and walks
about the floor trying to silence him. In 1
the next scene dad is still walking and
the carpet is worn to shreds.
This Imperial comedy is not up to the
standard sets by its predecessors.
'Curses'
Educational
2 reels
Button Shoe Bill, a desperado, attacks Buckwheat
Ben and robs him of a supposedly valuable paper.
Bill kidnaps Ben's daughter Nell and ties her to an
automatic saw. Rodney, Nel's sweetheart, arrives in
time to save her from a gruesome death. In the
battle that follows Bill's gang is crippled. He sets
out to burn the cabin sheltering the lovers. The
can of gas which he uses explodes and Bill dies.
This is a burlesque on western serials,
it has three episodes and two parts. Al
St. John plays the part of a villain and
he certainly proves to be a dangerous char-
acter. The story is different in theme
from most comedies. There are laughs
aplenty and the titles are clever. In one
of the episodes Rodney is tied to a tree,
a rope around his head. The rope is tied
to a rock which is ready to roll at the
slightest touch. Rodney sneezes and the
reck begins to move. It seems as though
nothing can stop it. However fate inter-
feres when Rodney sneezes again, blowing
the rock up the hill.
In exploiting this picture stress the bur-
lesque element and feature the name of Al
St. John.
* * #
"Sleeping Sickness"
Universal 1 reel
Hubby arrives home at dawn, he falls asleep at the
breakfast table. Wifey thinking he has the sleeping
sickness takes him to a doctor. On the way he stum-
bles into a baby carriage which carries him on a
wild ride. The carriage falls off a cliff. Fortunately
hubby drops into a tent. The doctor arrives and
tells wifey that he was out playing cards with him.
Wifey promptly puts hubby to sleep with her fist.
There are more hair-raising scenes in
this comedy than ludicrous ones. Hubby's
wild ride takes him through the business
section of the city. One expects to see
the carriage dashed to pieces any min-
ute, it is finally wrecked when it topples
off the cliff and hubby falls into a tent.
In exploiting this comedy you might
have a man walk about the streets in a
night gown with a sign on his back.
"Peggy the Vamp"
Davis Distributing Division
2 reels
"Specs" and "Cudgy" are out walking with Peggy,
a high school vamp, when "Bowser" drives up in a
fast car. He takes Peggy for a ride in his new car.
Bowser attends a party at Peggy's home that eve-
ning; all her old sweethearts are there and every
one is having a fine time until a burglar breaks uo
the Darty. Specs captures the crook and wins back
the love of Peggy.
There are laughs aplenty in this mirth-
ful Sheiks and Shebas comedy. The ?ags
are clever and original, and are bound to
bring out the laughs. In one scene John-
ny is about to receive a summons from a
cop for parking his car near a hydrant.
Fortunately he sees him in time to lift
the skirts of a colored woman and put
them over the hydrant. He gets into his
car, the cop tells him that he is near a
hydrant. Johnny tells him he doesn't see
any, the policeman turns around and does
not see it either, so he lets him go.
In exploiting this comedy mention that
it is the first of a series of comedies re-
lating to High School boys and girls.
Page 58
Exhibitors Trade Review
"Rolling Stones"
Universal 1 reel
A maid posing as a woman of wealth invites
Charley, a hobo, to have lunch with her. He arrives
at the house and is met by the butler, an old mend
of his. Charley ignores him. The butler, desiring
revenge, exposes him to the girl, the maid's employer
appears upon the sceie and discharges the maid.
Incidently, the butler pioves to be a thief and is
dismissed.
This is an amusing comedy, with
Charley Puffy playing the lead. In one
scene Charley sneezes and a man's toupe
is blown upon the head of a baby nearby.
The mother imagining that the child's hair
has grown because of her application of
some hair tonic, is sadly disappointed when
the man claims the toupe.
In exploiting this picture you might
mention Charley Puffy as Universal's lat-
est find. .
* * *
"A Day With the Gypsies"
Red Seal 1 reel
This is the sort of picture that one sees
rarely. The scenes are beautiful and with
the aid of the gypsies one feels as though
he were a part of the picture.
The camera man had to bribe the gypsies
before they would permit him to take the
various scenes of their camp-life which are
shown in this delightful picture. Incidentaly
this picture was taken in Wales. A typical
Welsh village is shown and some of its in-
habitants are depicted in this feature.
To people interested in nature and scenery
this picture will prove most beneficial.
* * *
"Echoes From the Alps"
Pathe 1 reel
This is the latest Paul Terry cartoon being
released by Pathe. Farmer Alfalfa and the
animals encounter many thrilling experiences
in the mountain peaks of the Alps. The
antics of the animals upon the ice on which
they display themselves as great artists in
cutting numerals and performing the newest
dance steps are ludicrous. Farmer Alfalfa
is constantly being pursued by either a bear
or a mountain goat. The moral of this fable
is "Many a man who falls has taken a drop
too much."
Pathe Review No. 21
Pathe Review No. 21 offers three interest-
ing subjects, namely, "The Last of the
Hawaiians," depicting some of the survivors
of this disappearing race.
Jacksonville, also known as the gateway
city, is the topic of the Pathecolor series.
The scenes are beautiful, the spectator is tak-
en through this quaint city and shown the
business and residential sections.
The last subject is the first of a seres of
"Quaint Marriage Customs of all Nations."
This is the scene of a Scottish wedding which
proves to be interesting as the preparations
for the marriage and the ceremony are en-
acted capably by the characters.
"Tell It to a Policeman"
Pathe 2 reels
A young man's sweetheart falls in love with a
policeman because of his uniform. He immedi-
ately joins the police force in order to win her
away -from his rival. After safely living through
numerous difficulties, the last being the capture of
two bank robbers, he is promoted to Sergeant. He
then has charge over his rival and orders him to
tend traffic while he walks away with his sweetheart.
"Tell It To a Policeman" is chock-full of
laughs and thrills. Glenn Tryon is the hero
and Blanche Mehaffey and James Finlayson
are supporting him. In one sequence he puts
several pieces of chewing tobacco in a box
of candy from which his rival is partaking
rather generously. His rival notices it and
turns the box around and the hero fills his
mouth with the tobacco and speedily regrets
it.
In exploiting this picture feature the name
of Glenn Tryon.
Charley Chase in his latest comedy
"Looking for Sally." This com-
edy is a sure-fire box-office attrac-
tion being released by Pathe.
"Sure Mike"
Pathe 1 reel
This is a comedy relating to the romance
of a salesgirl and there are laughs and thrills
galore. Martha Sleeper plays the lead and
is assisted by James Finlayson, Marjorie
Whiteis, William Gillespie and Jules Mendel.
Martha loves the store manager until she
discovers that he has a large family. She
goes out of the store and meets her old
sweetheart. They go for a ride in his motor-
cycle. He falls off the seat and the vehicle
speeds on with Martha in front not know-
ing that he has fallen off. She is finally
rescued and all ends well.
In exploiting this comedy mention the cast
and that it is a Hal Roach Comedy.
. ! ' '. * * * ;
"Zoo's Who's Who"
Red Seal 1 reel
This picture is being released in conjunc-
tion with the circus season. Through the
courtesy of a parrot the spectator is told just
what the various animals in the Zoo think
of us.
The titles are clever and are bound to
bring out a good laugh. In this picture one
is given the opportunity of noticing some
of the peculiar habits of these animals. This
is an appropriate filler for any program.
* * #
Jack White Returns
Jack White has returned to Los Angeles
after a combination vacation and business
trip which embraced New York, London,
Paris and a short tour of the middle-Euro-
pean capitals.
During his stay abroad Mr. White investi-
gated both producing and exhibiting methods
and conditions in England and on the con-
tinent and arrived back in New York with
several new ideas on comedy production which
he intends to incorporate in future comedies.
Mr. White curtailed his stay in New York
on his return journey in order to superintend
the installation of the Mermaid, Hamilton
and associated units in Principal Studios, re-
cently acquired as a permanent home for the
units producing comedies for the Educational
program.
Bobby Vernon Completes
"Air Tight"
Bobby Vernon has completed his latest
Christie comedy which will reach the
screen as "Air Tight."
Coincidental with the making of this
comedy, it brought back Bobby's first lead-
ing lady, Charlotte Stevens.
When Bobby was first featured in Chris-
tie comedies, his leading lady was Miss
Stevens — graduate from a beauty contest
in Chicago, and with Bobby it was her first
chance before the camera.
It proved a happy combination of talent
and for many weeks these two players
were featured in a series of two-reel Chris-
tie comedies.
And so, in casting about for his leading
lady in "Air Tight," Bobby's choice was
Miss Stevens.
♦ ♦ ♦
Now They're All Home
It was a festive day at the Christie stu-
dio Friday. It was what might have been
termed "home coming week." Al E. Chris-
tie returned from a trip to the Atlantic
Coast. Bobby Vernon, Mrs. Vernon and
Vera Stedman returned from Boston, New
York, (it was Bobby's first trip to the
great metropolis) New Orleans and St.
Louis.
Director Archie Mayo returned after
several months in the East, and Pat Dowl-
ing, director of publicity for the Christie
organization, arrived home having spent
two months traveling around England,
France, Italy, Belgium and the remnant
of what was once "beautiful Europe."
Every member of this Christie "family"
were sort of dazed to notice the many
improvements and additions to the studios.
These include a new addition to the main
stage, new film storage vault, new two-
story property room and the new electrical
equipment. And now that they're here
they voice one opinion — Let's go to work.
Jimmy Adams Finishes
"Sit Tight"
Did you ever see a scare-crow ride a
motor cycle? Well it's a fact. Jimmie
Adams, Christie comedian does just that
very thing in the latest Christie comedy "Sit
Tight."
It was in the last sequence filmed at the
Christie studio that Jimmy, dressed as a
scarecrow (to escape a sheriff's posse)
grabs a near-by motorcycle and dashes to
freedom.
"Sit Tight" is the latest Christie Comedy
to have been completed at the Christie
studios — and it gives Jimmie Adams a wide
range wherein he is permitted to demon-
strate his ability as a fun maker and laugh
producer.
$ ^ #
"Oh, Bridget" Is Hier's Latest
Walter Hier's latest Christie two reel
comedy will reach the screen as "Oh
Bridget." -
It is apparent that with the making of
this production, the rotund Walter hit upon
a happy combination of old adages. The
first being, "Nobody loves a fat man," so
he essays his feminine characterization and
becomes a fat lady — the second,- "The way
to a man's heart is through his stomach,"
so Walter becomes a cook.
And in action as well as name, "Oh
Bridget" humorously depicts the antics of
Hiers as a jovial 'biddie' and through his
feminine ways and attire breaks down a
barrier his intended father-in-law had
erected and is welcomed into their house-
hold with much felicitation.
May 23, 1925
Page 59
Opening of Baseball Season
Helps "Battling Orioles"
The opening of the baseball season finds
a renewed interest in the Hal Roach feature
production, "The Battling Orioles," being
distributed by Pathe. This is occasioned by
the extremely timely quality of the picture's
story, which is built around the exploits cf
the famous old Orioles baseball team of the
early 70's.
At the time of its national release, "The
Battling Orioles" was generally acclaimed for
its original comedy plot and fast act on.
Glenn Tryon and Blanche Mehaffey appear
in the featured roles. The picture was
adapted from an original screen storv by Hal
Roach and was directed by Ted Wilde and
Fred Guiol.
The tie-up with the national sport is found
in the fact that the Orioles team play a
major part in the action The appearance of
the bewh'skered ballplayers of the 70's in
the odd-looking togs then worn on the dia-
mond is one of the highlights of the comedy
drama. The story for the most part is mod-
ern in its setting as the climax centers in
the rejuvenation of the old team when it is
called into action against a gan? of tough-,
by the hero, Tommy Roosevelt Tucker, son
of their former team captain.
At a private screening given before the
New York Giants at the Polo Grounds in
the spring. "The Battling Orioles" was en-
thusiastically received by the present-day
champions of the National League, who
hailed it unanimously as the most entertain-
ing sidelight on the national sport they had
ever witnessed on the screen.
* * *
Four Century Comedies For
News
Reels
in Brief
Kinograms
No. 5081
May Release
A strong list of two-reel comedies is
scheduled for release during the month of
May by the Century Film Corporation, it is
announced by H. M. Herbel, sales manager
of the comedy company. There will be four
releases, starring such comedy favor:tes as
Edna Marian, Wanda Wiley, Eddie Gordon,
Beth Darlington and Harry Engle and
Hilliard Karr. Also the Century Follies
girls, a bevy of film beauties, are scheduled
for appearance in one of the month's re-
leases.
Diana Descends
After 35 Years
Atop Tower — ■
New York — Raz-
ing of famous
Madison Sq. Gar-
den begins; first
step is removal
of noted statue.
1. The bronze
goddess, the
work of St. Gau-
dens, has been
New York land-
mark for a gen-
eration. 2. Tex
Rickard watches
as Diana reluct-
antly leaves her
perch. The
Dempseys Sail — ■
New York —
Champion Jack
and his bride de-
part for honey-
moon visit to
Europe. Har-
vard Freshmen
Victims of Hold-
up — ■ Cambridge,
Mass. — Seniors
make 'em shell
out to pay the
expenses of the
senior picnic. A
Kinograms Ex-
clusive. 1. The
plunder. 2. Then
the freshmen
rush the seniors.
Twenty-two Na-
t i o n s Display
Their Arts — ■
Paris — ■ Official
ceremonies open
Internat i o n a 1
Expo s i t i o n of
Decorative and
Industrial Arts.
1. U. S. Ambassador Herrick arrives.
Presents
"The Iron Mule"
and
"Curses!"
with Al St* John
Two new comedies that are so clever in their
burlesque, so full of laugh situations, so excellently
acted and directed, altogether so excruciatingly
funny, that no exhibitor can view them and doubt
that among the very top-notchers of two-reel
comedies a place has been won, through sheer
entertainment merit and box-ofhce value, by
Tuxedo Comedies
2.
The President of the Republic declares the
Exposition open. 3. Official party inspects
the Exposition. 4. Glimpses of the city
within a city. Tiny Queen of May Rules
Happy Realm — San Francisco — Her Majesty,
crowned by Hayor Rolph, sees her young
courtiers in gay festival. When a King
and Queen Come Home — Dover, Eng. — King
Here is a scene from Al St. John's comedy "Fares Please." This amusing comedy
deals with the trials of Bruno Jenks who has inherited a Rapid Transit Car Com-
pany. "Fares Please" is being released by Educational.
George and Queen Mary arrive after their
trip to Mediterranean. 1, Met at station in
London by members of the royal family.
Uncle Sam Invites Youths to His Camps —
Government says: "Write to the Adjutant
General at Washington if you want thirty
days of this:" 1. "Citizens Military Train-
ing Camps are essential to our national se-
curity," President Coolidge. 2. They have
a great time. 3. And become well trained
defenders of their country. 25 to 1 Shot
Wins City and Suburban — Epsom, Eng. —
Greek Bachelor wins noted race, and Mile.
M., a 50 to 1 outsider, is second. Nearly
200,000 See Cup Final! — London — Football
fans pack Wembley Stadium to see final,
Sheffield vs. Cardiff. 1. Throng thrice the
size of America's biggest football crowds.
2. Sheffield wins, 1 goal to 0.
International News No. 40
Near Fez, Morocco — New war in Morocco.
French battle native tribes. Marshal Lyau-
tey's forces massing for defense of capital
on eve of present hostilities. 1. The French
forces include thousands of loyal natives
counted upon to crush the Riff uprising. 2.
Sheiks and their followers honoring Mar-
shal Lyautey, French commander. 3. Desert
cavalrymen in an exhibition of "rough rid-
ing." 4. French air patrol over the city of
Fez — the rich prize sought by the Riff
hordes led by Abed El Krimm. Wembly
Stadium, London — Some crowd! Interna-
tional Newsreel aerial cameraman gets un-
usual views of record-breaking mob at Eng-
lish football final. Fort S!ocum, N. Y. —
Army prepares to cure tired young business
men. Recruits prove these exercises cer-
tain to restore "pep" so they'll be included
in Citizens' Training Camp course. 1. If
you want to get rid of that "tired feeling"
via the Citizens' Camps write the Adjutant
General of the Army at Washington. New
York City — Remember Mother's Day! Here's
one man who sets an example for all of us
■ — he carries a message of cheer to those
who have been forgotten. 1. Uncle Robert,
as this unassuming philanthropist calls
himself, tries each year to perform the mis-
sion that some careless son has forgotten.
2. Staten Island, N. Y. — More mothers that
have been forgotten — but a kindly city
takes care of them — and smilingly they
face an adverse fortune. 3. Your best friend
in youth and in old age. 4. Typical
mothers of America! In their arms rests
the hope of the nation. 5. Perfect Babies —
Los Angeles, Cal., mothers' most precious
Jewels.
Page 60
Exhibitors Trade Review
m m .
Dchiction Chart
Of Short Subjects
PATHE
Title
Accidental Accidents
Hot Heels
All Night Long
The Girl and the Gangster. .
Midnight Marauders
She Knew Her Man
Fast Company
Love's Sweet Piffle
Gridiron Glory
Unmasked «...
Good Old Circus Days ....
All Wet
Are Blonde Men Bashful . .
Out of the Storm
Ten Scars Make a Man — 8
Deaf, Dumb and Daffy. .
The Cannon Ball Express..
Champions
Lumber Jacks
Ten Scars Make a Man — 9
The Poor Fish
She's In Again
Meet the Missus
Feet of Mud
Kindly Fruits of the Earth.
Ten Scars Make a Man — 10
Noah's Athletic Club
The Mysterious Mystery . . .
Off His Trolley
Nature's Rouge
Meat, from Hoof to Market
Galloping Hoofs, No. 1
The Royal Razz
Mysteries of Old Chinatown
Just a Good Guy
America's Granary
Pathe Review 51
Galloping Hoofs No. 2....
Down on the Farm
The Rubber-Neck
Bull and Sand
The Invaders
Pathe Review 52
Galloping Hoofs No. 3.
The Rat's Knuckles
On the Ice
The Sea Squawk
Galloping Hoofs No. 4 ...
One Game Pup
The Big Town
The Plumber
Rough and Tumbling
Pathe Review No. 2
Galloping Hoofs No. 5 ....
Hello Baby
African Huntsman
The Wild Goose Chaser . . .
Pathe Review No. 3
Galloping Hoofs No. 6 ....
Hold That Thought
Laugh That Off
Honeymoon Hardships ....
Brains and Brawn
Pathe Review No. 4
Galloping Hoofs No. 7 ....
Fighting Fluid
Biting the Dust
Boobs in the Wood
Pathe Review No. 5
Galloping Hoofs No. 8 ...
A Transatlantic Flight ....
Circus Fever
The Beloved Bozo
By Hook or Crook
Pathe Review No. 6
Galloping Hoofs No. 9 . . . .
The Family Entrance
Bigger and Better Jails . . .
Change the Needle
Pathe Review No. 7
Galloping Hoofs No. 10 ..
Fisherman's Luck
The Fox Hunt
Water Wagons
Sportlight
Pathe Review No. 8 ...
Idaho ! Chapter 1
Plain and Fancy Girls .
His Marriage Wow ...
A Raspberry Romance .
The Hunted Honeymoon
Clean Up Week
Idaho! Chapter 2
In Dutch
Bashful Jim
Dog Days
Neptune's Nieces
Subject Length
Charlie Chase 1000. .
Roach Stars 2000. .
Harry Langdon 2000. .
Detective Series 2000. .
10 Scars Make a Man No. 6. 2000..
ztsop Fable Nov
Our Gang 2000 Nov.
Sennett Comedy 2000 Nov.
Sportlight 1000 Nov.
10 Scars Make a Man No. 7. 2000 Nov.
Released
.Nov.
.Nov.
.Nov.
.Nov.
.Nov.
JEsop Fable 1000.
Charley Chase 1000.
Arthur Strong 2000
Detective Series 2000....
C. W. Patton 2 reels
Roach Studios 2 reels
9
9
9
9
16
16
16
16
16
23
23
23
Mack Sennett 2 reels.
Grantland Rice (Sportlight) lreel..
Fables Pic. Inc. (Cartoon). lreel..
C. W. Patton 2 reels.
Roach Studios 1 reel..
Fables Pic. Inc. (Cartoon), lreel..
Roach Studios 2 reels.
Mack Sennett 2 reels.
Educational 1 reel..
C. W. Patton 2 reels.
Fables Pic. Inc. (Cartoon). lreel..
Roach Studios 2 reels.
Mack Sennett 2 reels.
Grantland Rice (Sportlight) lreel..
Educational 1 reel . .
Malcolm Strauss 2 reels.
Roach Studios lreel..
Fables Pic. Inc. (Cartoon). lreel..
Roach Studios 2 reels.,
Nov.
Nov.
.Nov. 23
.Nov 23
. .Nov. 30
. .Nov. 30
. .Nov. 30
. .Nov. 30
. .Nov. 30
..Dec. 7
. .Dec.
. .Dec.
. .Dec.
. .Dec.
. .Dec.
7
7
7
7
13
Educational
Educational
1 reel.
1 reel.
.Dec. 14
.Dec. 14
.Dec. 14
.Dec. 14
.Dec. 14
.Dec. 14
.Dec. 21
.Dec. 21
.Dec. 21
.Dec. 21
.Dec. 21
.Dec. 21
.Dec. 28
.Dec. 28
.Dec. 28
.Dec. 28
.Dec. 28
.Dec. 28
.Jan. 4
.Jan. 4
.Jan. 4
Jan. 4
Malcolm Strauss 2 reels.
Fables Pic. Inc. (Cartoon), lreel..
Roach Studios 2 reels.
Mack Sennett 2 reels.
Grantland Rice (Sportlight) lreel..
Educational lreel..
Malcolm Strauss 2 reels.
Roach Studios lreel..
Fables Pic. Inc. (Cartoon). lreel..
Mack Sennett 2 reels.
Malcolm Strauss 2 reels. . .Jan. 11
Cartoon (Terry) 1000 Jan. II
Our Gang (Roach) 2000 Jan. 11
Mack Sennett 2 reels. . .Jan. 11
Grantland Rice (Sport) ... 1000 Jan. 11
Educational 1000 Jan. II
Serial 2000 Jan. 18
Hal Roach 1000 Jan. 18
Cartoon (Terry) 1000 Jan. 18
Sennett-Turpin 2000 Jan. 18
Educational 1000 Jan. 18
Serial 2000 Jan. 18
Cartoon (Terry) 1000 Jan. 18
The Spats 2000 Jan. 18
Mack Sennett 2000 Jan. 18
Grantland Rice (Sport) ... 1000 Jan. 18
Educational 1000 Jan. 18
Serial 2000 Feb. 1
Hal Roach 1000 Feb. 1
Cartoon (Terry) 1000 Feb. 1
Sennett 2000 Feb. 1
Educational 1000 Feb. 1
Serial 2000 Feb. 8
Cartoon (Terry) 1000. ... .Feb. 8
Our Gang 2000 Feb. 8
Mack Sennett 2000 Feb. 8
Grantland Rice (Sport) .. 1000 Feb. 8
Educational 1000 Feb. 8
Serial 2000 Feb. 15
Roach Studios 1000 Feb. 15
Cartoon 1000 Feb. 15
Roach Studios 2000 Feb. 15
Educational 1000 Feb. 15
Serial 2000 Feb. 22
Cartoon (Terry) 1000 Feb. 22
The Spats 2000 Feb. 22
Mack Sennett 2000 Feb. 22
Grantland Rice 1000 Feb. 22
Educational 1000 Feb. 22
Drama 2 reels... Mar. 1
Comedy 1000 Mar. 1
Comedy 2000 Mar. 1
Comedy 2000 Mar. 1
Comedy 2000 Mar. 1
Aesop Cartoon 300 Mar. 1
Drama 2000 Mar. 8
Fables Cartoon 300 Mar. 8
ComedV 2000 Mar. 8
"Our Gang" Comedy 2000 Mar. 8
Sportlight 1000 Mar. 8
Length Released
2000 Mar.22
Title Subject
Idaho 1 Chapter 4 Drama
The Pieman Cartoon Mar 22
Excuse My Glove Comedy 2OOo! '. '. '. '.Ni*T.22
Giddap Comedy 2000 Mar.22
Traps and Trouble Sportlight i000 Mar.22
ffil n:"."'V Stereoscopik JOOO Mar.22
Should Husbands Be Comeay 1000 Mar.15
The Jungle Bike Riders ..Cartoon 300 Mar.15
Hard-Boiled Comedy 2000 Mar.15
daho! Chapter o ......... Drama 2000 Mar.29
Is Marriage the Bunk? ... Comedy iqoo Mar 29
At the Zoo Cartoon 300 !Mar!29
S, ?a'l°r, PaPa Comeay 2000 Mar.29
Plain Clothes Comedy 2000 Mar.29
Idaho ! Chapter 6 Drama 2000 Apr_ 5
The Love Bug Comedy 2000 Apr. 5
Housing Shortage Cartoon ..Apr. 5
Breaking the Ice Comedy 2000 Apr 5
A*.'0"'' £ ■ Sportlight 1000 ".I!".; Apr*. 5
Idaho! Chapter ! Drama 200O Apr.12
Are Husbands Human Comedy 1000 Apr 12
Cartoon 1000." " .' ! Apr.'l2
Bad Boy Comedy 2000 AprJ2
Trie Marriage Circus Comedy 2000.... Apr 12
Idaho! Chapter 8 Drama 200o! '. '. '. '. Apr.19
Adventures of Adenoid ...Cartoon joOO Apr 19
Black Hand Blues Comedy 20O0'. '. '. '. '. Apr. 19
The Lion s whiskers Comeov 2000 Apr 19
P/3"^ Spots . Sportlight 1000.'.";.'Apr.'l9
Idaho! Chapter 9 Drama 2000 Apr.26
Deep Stuff Aesop Cartoon iqOO Apr.26
Remember When? Comedy 2000 Apr.26
Whose Baby Are You? Camedy 2qoo Apr.26
Idaho! Chapter 10 Drama 200o!!!!!May 3
Permanent Waves Cartoon 1000 May 3
Shootin' Injuns Comedy 2000 .May 3
He Who Gets Smacked ... Comedy 2000 "May 3
Sporting Judgment Sportlight 200o!"!!May 3
Sunken Silver, No. 1 .... Drama 2000 May 10
Darkest Africa Cartoon 1000 ! '. ', .May 10
l ooking for Sally Comedy 2(100 May 10
Grief in Bagdad Roach Comedy 1000 May 10
A Fast Worker Aesop Fable 1000 May 17
All Under One Flag Sportlight 1000 May 17
Sunken Silver, No. 3 Drama 2000 Mav 24
Sure Mike Roach Comedv 1000... .May 24
Echoes from the Alps Fables Pic. Inc 1000 May 24
Tell It to a Policeman Roach Comedy 2000 May 24
Pathe Review, No. 21 ...Educational 1000 May 24
Topics of the Day Timely Films Inc 334 May 24
Sunken Silver, No. 4 Drama 2000 Mav 31
Hot Times in Iceland Fables Pic. Inc 1000 May 31
Ask Grandma Our Gang Comedy 2000 May 31
Good Morning, Nurse ...Mack Sennett 2000 May 31
Dude Ranch Days . . . Grantland Rice 1000 ....May 31
Pathe Review No. 22 . ." Educational 1000 May 31
Topics of the Day Timely Films Inc 334 May 31
Sunken Silver, No. 5 Drama 2000 Jun. 7
What Price Goofy Roach Comedy 2000 Jun.
The Runt Fables Pic. Inc 1000 Jun.
Pathe Review No. 23 Educational 1000 Jun.
Horace Greely, Jr Mack Sennett 2000 Jun.
Topics of the Day No. 23.. Timely FGilms Inc 334 Jun.
Sunken Silver, No. 6 Drama 2000 Jun.
The Emd of the World ... Aesop Fable 1000 Jun. 14
Super Hooper Dyne Lizzies. Mack Sennett 2000 Jun.i4
The Royal Four-Flush Grantland Rice 2000 Jun.14
Sportlight Educational 1000 Jun.14
Pathe Review No. 24 Timely Films Inc 1000 Jun. 14
Topics of the Day, No. 24. Drama 334 Jun.14
Sunken Silver, No. 7 Drama 2000. . ^ . .Jun.21
Thundering Landlords . Roach Comedy 2000 Jun.21
The Runaway Balloon .... Fables Pic. Inc 1000 Jun. 21
Pathe Review, No. 25 Educational 1000 Jun.21
Topics of the Day, No. 25.. Timely Films Inc. .• 334 Jun.21
UNIVERSAL
TitU Subject
Wolves of the North Wm. Duncan (Serial) ....
The Riddle Rider Desmond Sedgwick
The Smoke Signal Magda Lane
Omar Khayam Histerical History
Wolves of North (Chap. 9). Wm. Duncan
Don't Fall Buddy Messenger
The Double X Billy Sullivan
Paul Revere Histerical History
A Family Row Buddy Messenger
The Border Raid Dola Todd & Edmund Cobb
Horse Play Bert Roach
The Riddle Rider Chapter 3
Harem Follies Al Alt
The Honor of Proge Leo Maloney
Ponce de Leon
The Way of the West Billy Sullivan
The Riddle Rider Desmond Sedgwick
Alone at Last Arthur Lake
Length Released
1000 Nov. 24
2000 Nov. 24
2000 Nov. 24
2000 Nov. 29
2000 Nov. 17
2000 Nov.
2000 Nov.
Nov.
2000 Dec.
2000 Dec.
2000 Dec.
1 reel. . . .Dec. 8
2000. ... .Dec. 7
2 reels. . .Dec. 10
2 reels. . .Dec. 13
1 reel. . . .Dec. 28
2 reels. . .Dec. 28
1 reel Dec. 21
17
19
22
1
3
6
May 23, 1925
Page 61
Production Chart of Short Subjects — Continued
UNIVERSAL— Continued
Titlt
The Riddle Rider
Broadway Beauties
Shootin' Straight
Under a Spell
The Riddle Rider
Looking Down
The Hidden Badge
Rembrandt
The Riddle Rider
The Aggravating Kid
The Whip Hand
Her Daily Dozen
A Pistol Point Proposal . .
Sir Walter Raleigh
The Riddle Rider No. 10 . .
Taming the East
Seeing Red
The Lost Chord
The Riddle Rider No. 11 ..
Nobody's Sweetheart
Tempest Cody's Man Hunt
Nero
The Riddle Rider No. 12 . .
My Baby Doll
The Loser Wins
The Girl Problem
The Riddle Rider No. 13 ..
Dangerous Peach
Both Barrels
The Olympic Games
The Riddle Rider No. 14 ..
Sailing Along
The Fighting Terror
Papa's Pet
The Riddle Rider No. 15 ..
Don't Worry
The Cowpuncher's Comeback
The Fighting Ranger No. 1
Black Gold Bricks
The Fighting Ranger No. 2
Powdered Chickens
Storm King
Smoked Out
The Fighting Ranger No. 3
Raisin* Cain
The Shadow of Suspicion . .
Tenting Out
Clear the Way
Loaded Dice
The Great Circus Mystery
Sleeping Sickness
Puzzled by Crosswords
The Valley of Rogues
The Great Circus Mystery. .
Almost A Husband
The Rim of the Desert ....
Here's Your Hat
Great Circus Mystery No. 9
Itching for Revenge
One Glorious Scrap
The Fighting Ranger
Great Circus Mystery No. 10
Queen of Aces
Roaring Waters
Nobody Wins
Fighting Ranger No. 2....
Nobody Wins
"he Fighting Ranger, No. 2
Love Sick
Love Sick
The Close Call
The Close Call
The Fighting Ranger, No. 4
Speak Freely
Oueen of the Round Up . . .
The Fighting Ranger No. 5
Kicked About
The Outlaw
The Fighting Ranger No. 6
Gridiron Gertie
The Pronto Kid
Subject Length Released
Chapter 5 2 reeis. . .Dec. 21
Century 2 reels. . .Dec. 27
Harry Carey 2 reels. . .Dec. 23
Comedy 1 reel ... .Jan. 4
Chapter 7 2 reels. . .Jan. 5
Century : 2 reels. . .Jan. 7
Pete Morrison 2 reels. . .Jan. 10
Hysterical History 1 reel. .. .Jan. 12
Chapter 8 2 reels. . .Jan. 12
Century 2 reels. . .Jan. 14
Buddy Sullivan 2 reels. . .Jan. 17
Century Comedy 2000 Jan. 2!
Eddie Polo 2000 Jan. 24
Hysterical History 1000 Jan. 25
Serial 2000 Jan. 26
Century Comedy 2000 Jan. 28
Drama 2000 Jan. 30
Comedy 1000 Feb. 1
Serial 2000 Feb. 2
Century Comedy 2000 Feb. 4
Drama 2000 Feb. 7
Hysterical History 2000 Feb. 9
Serial 2000 Feb. 9
Century Comedy 2000 Feb. 1 1
Drama 2000 Feb. 14
Arthur Lake 1000 Feb. 16
Serial 2000 Feb. 16
Century 2000 Feb. 18
Drama 1000 Feb. 21
Hysterical History 2000 Feb. 23
Serial 2000 Feb. 23
Century 2000 Feb. 25
Feature 2000 Feb. 28
Bull's Eye Comedy 1 reel Mar. 2
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.
.Mar.22
.Mar.25
.Mar.28
.Mar.29
.Mar.30
.Apr. 1
Serial 2000.
Century 2000.
Western 2000.
Serial 2000.
Bull's Eye Comedy 1000.
Serial 2000.
Century 2000.
Western 2000.
Bull's Eye Comedy 1000.
Serial 2000.
Century 2000.
Western 2000.
Universal 1000.
Century 2000.
Universal 2000.
Universal Serial 2000.
Universal Serial 2000.
Century 2000.
A Mustang Picture 2000 Apr. 4
Serial 2000 Apr. 26
Century 2000 Apr.29
Western 2000 Apr.29
Bull's Eye Comedy 1000 May 4
Serial 2000 May 4
Century 2000 May 5
Mustang Western 2000 May 9
Western 2000 May 1 1
Serial 2000 May 11
Century 2000 May 13
Mustane Western 2000 May 16
Bull's Eve Comedy 1000 May 18
Adventure Picture 2000 May 18
Arthur Lake 1000 May 18
Jack Daugherty 2000 May 18
Centurv Comedy 2000 May 20-
Beth Darlington 2000 May 20
Mustang Picture 2000 Mav 23
Edmond Cobb 2000 May 23
Jack Daueherty 2000 Jun. 1
Edna Marian 2000 jun. 3
fosie Sedgwick 2000 .Tun. 6
Tack Daugherty 2000 Tune 8
Eddie Gordon 2000 I"ne 10
Tack Perrin 2000 Tune '3
Serial 2000 Jun. 15
C-ntury Comedy 2000 Tun. 17
Mustang Western 2000 Jun.20
CUMBERLAND PRODUCTIONS
Watch Out Bobbv Dunn Dec. 15
On the Go Billy West 1810 Jan. 1
Believe Me Bobby Dunn Jan. 15
So Simnle Billy West 1851 Feb. 1
Hard Hearted Husbands .. Bobby Dunn Feb. 15
Stick Around Billy West 1846 Mch. 1
Rivals Bobby Dunn Mch. 15
Hey Taxi Billy West 1758 Aor. 1
Brass Button Billy West Aor. 15
Dog 'On It Billy Dunn May 1
West Is West Billy West May 15
EDUCATIONAL
The Sawmill Four Cartoon 1 reel.... Nov. 2
Why Hurry Christie 2 reels... Nov. 2
Go Easv Cameo 1 reel.... Nov. 9
Poor Butterfly Mermaid 2 reels... Nov. 9
High Gear Bobby Vernon 2 reels... Nov. 9
Kid Speed Larry Semon 2 reels. . .Nov. 16
Earth's Oddities Lyman Howe 1 reel. .. .Nov. 16
Emptv Heads Cameo 1 reel. . . .Nov.23
Crushed Hamilton 2 reels. . .Nov.23
Title
The Artists' Model
Easy Pickin'
Goat Getters
Cut Loose
Motor Mad
Lovemania
Hodge Podge
What a Night
Fat Chance
The Artists' Model
Easy Pickin'
Goat Getters
Cut Loose
Motor Mad
Lovemania
Hodge Podge
Watch You Pep
The Artist's Model
Easy Pickin's
Goat Getters
Cut Loose
Motor Mad
Lovemania
Hodge-Podge
French Pastry
Have Mercy
Low Tiue
Broadcasting
Step Fast
The Mad Rush
Good Spirits
Topsy Turvy Travel . . .
Welcome Danger
Our Six-Legged Friends .
Great Guns
Judge's Crossword Puzzle
Two Cats and a Bird ...
Half a Hero
Judge's Crossword Puzzle
High Hopes
Hello Hollywood
The Voice of Nightingale
Judge's Crossword Puzzle
Love Goofy
Movie Morsels
Judge's Crossword Puzzle
Merrymakers
Rarin' Romeo
Judge's Crossword Puzzle
The Mellow Quartette . . .
Red Pepper
Judge's Crossword Puzzle.
Inside Out
The Iron Mule
In the Spider's Grip
Judge's Grossword Puzzle.
Brass Buttons
Judge's Crossword Puzzle.
L. H. Howe's Hodge-Podge
Ship Shape
Night Hawks
Why Hesitate
Judge's Crossword Puzzle.
Monkev Business
King Cotton
Dragon Alley
Judge's Crossword Puzzle
Rock Bottom
Only a Country Lass
Fares Please
Tender Feet
Judge's Crossword Puzzle
je's Crossword Puzzle.
Wild Waves
Hello Goodby
Two Poor Fish
Sit Tight
Judge's Crossword Puzzle.
Fun's Fun
The Cloudhopper
Air Tight
Hodge-Podge
Wake Up
Going Great
Baby Blues
Props' Dash for Cash . . .
Buttinsky
Fishy Tale
Pretty Soft
Cave Inn Sheik
King Dumb
Polly Voo
Cave Man
Throwin' the Bull
The I.yin' Tamer
Mandarin Mixup
Detained
Magic Lamp
Newspaper Fun
Faster Foster
Never Say Never
Fire When Ready
A Miss in the Dark ....
The Going ef Cumming
Untamed ,
Switching Hour
Subject Length
Cartoon 1 reel . . .
Christie 2 reels. .
Juvenile 2 reels. .
Cameo 1 reel. . .
■Mermaid 2 reels. .
Tuxedo 2 reels. .
Lyman Howe 1 reel...
Mermaid 2 reels.
Walter Hiers 2 reels.
Cartoon 1 reel. . .
Christie 2 reels. .
juvenile 2 reels. .
Cameo . . . . 1 reel . . .
Mermaid 2 reels. .
Tuxedo 2 reels. .
Lyman Howe 1 reel.
Cameo Comedy 1 reel....
Earl Hurd Cartoon Comedy lreel...
Cnristie Comedy 2 reels..
Juvenile Comedy 2 reels..
Cameo Comedy 1 reel...
Mermaid Comedy 2 reels..,
Tuxedo Comedy 2 reels..
Lyman H. Howe's 1 reel...
Bobby Vernon Comedy .... 2 reels .
Cameo Comedy 1 reel . .
Mermaid Comedy 2 reels .
Earl Hurd Cartoon Comedy 1 reel . .
Christie Comedy 2 reels .
Cameo Comedy 1 reel . .
Walter Hiers Comedy .... 2 reels .
L. H. Howe's Hodge-Podge 1 reel ,
Cameo Comedy 1 reel...
Secrets of Life 1 reel...
Bobby Vernon Comedy .... 2 reel...
Novelty 1 reel...
E. Hurd Cartoon Comedies 1 reel...
Hamilton Comedy 2 reels..
Noveltv l reel...
Cameo Comedy 1 reel...
Mermaid Comedy 2 reels. .
Fables in Color 1
Noveltv 1
Christie Comedy 2
L. H. Howe's Hodge-Podge 1
Noveltv 1
Cameo Comedy 1
Walter Hiers Comedy ....2
Novelty 1
Earl Hurd Cartoon Come. . 1
Mermaid Comedy 2
Novelty 1
Cameo Comedy 1
Tuxedo Comedy 2
Fables in Color 1
Novelty
Bobby Vernon Comedy
Novelty
reel. . .
reel. . .
reels. .
reel. . .
reel. . .
reel. . .
reefs. .
reel . . .
reel . .
reels,
reel . .
reel . .
reels .
reel . .
reel . .
reels,
reel . .
1 reel . . .
reel. .
reels .
reels,
reel . .
Cameo Comedy 1
Mermaid Comedy 2
Christie Comedy 2
Novelty l
Earl Hurd Cartoon Comedy inoo
Hamilton Comedy 2000
Juvenile Comedy 2000
Novelty 10<">0
Cameo Comedy 1000
Fables in Color 1000
Mermaid Comedy 2000
Walter Hiers Comedy .... 2000
Novelty 1000
L. H. Howe's Hodge-Podge 1000
Novelty 1000
Cameo Comedy .„ 1000
Mermaid Comedy 2000
E. Hurd Cartoon Comedies 1000
Christie Comedy 2000
1000
Cameo Comedy 1000
I.arrv Semon 2000
Bobby Vernon 2000
Lyman H. Howe 1000
Cameo Comedy 1000
Mermaid Comedy 2000
Juvenile Comedy 2000
Christie Comedy 2000
Released
.Dec. 7
.Dec. 7
.Dec. 14
.Dec.21
.Dec.21
.Dec.28
. . Nov! 30
. .Nov. 30
.Dec. 7
.Dec. 7
.Dec. 14
.Dec. 21
.Dec. 21
.Dec. 28
'bee "7" "
.Dec 7
.Dec. 7
.Dec. 14
.Dec. 21
.Dec. 21
.Dec. 28
.Dec. 28
.Jan. 4
.Jan. 4
.Jan. 11
.Jan. 11
.Jan. 18
.Jan. 18
.Jan. 25
.Jan. 25
.Mar. 1
.Mar. 1
.Mar. 1
.Mar. 1
.Mar. 8
.Mar. 8
.Mar. 8
.Mar.15
.Mar. 15
.Mar.15
.Mar.15
.Mar.22
.Mar.22
.Mar.22
.Mar.29
.Mar.29
.Mar.29
. . Apr. 5
. . Apr. 5
. .Apr. 5
. .Apr.12
. .Apr.12
. .Apr.12
. .Apr.12
. .Aor.19
. .Apr. 19
.Anr.19
. . Apr.26
. .Apr.26
. .Apr.26
. .Apr.26
. Mqy 3
.May 3
.Mav 3
. Mav 3
.Mav 10
.May 10
.Mav 10
.Mav 10
.Mav 10
.Mav 17
.Mav 17
. May 24
. Mav 24
.May 31
.May 31
.Mav 31
.June 7
.June 7
.June 14
.June 14
..Tune 21
.June 21
June 21
.June 28
F. B. O.
Jimmy Aubrey 2000 Jan.
Jimmy Aubrey 2000 Feb.
Jimmy Aubrey 2000 Sept.
Jimmy Aubrey 2000 Sept.
Jimmy Aubrey 2000 Oct.
Jimmy Aubrey 2000 Oct.
Col. Heeza Liar 2000 Aug.
Col. Heeza Liar 2OO0 Sept.
Col. Heeza Liar 2000. ... .Nov.
Stan Laurel 2000 Sept.
Stan Laurel 2000 Oct.
Dinky Doodle 2000 Sept.
Weeklv 2000 Aug.
Telephone-Girl 2 reels. . .Aug.
Teleohone-Girl 2 reels. . .Aug.
Oo-Getters 2 reels. . .Nov.
Go-Getters 2 reels. . .Nov. 23
Go-Getters 2 reels. . .Dec. 7
Go-Getters 2 reels. . .Dec. 21
Fighting Blood No. 12 .... 2 reels. . .Jan. 6
Page 62
Exhibitors Trade Review
Production Chart of Short Subjects — Continued
F. B. O.— Continued
Title
His Bitter Half
Stretching the Truth
Sweet Papa
Unreal News Reel No. 4..
Dancing Girls of India . . .
The Fight ,
Screen Almanac No. 35
Giant Killer
Monsieur Don't Care
Pied Piper
Screen Almanac No. 6 ...
Hebie Jeebie
West of Hot Dog
Red Riding Hood
Screen Almanac No. 7
Hypnotized
Somewhere In Wrong
The Captain's Kid
Screen Almanac No. 8 ....
Oh What a Flirt!
Twins
Dinky Doodle & Cinderella
Welcome Granger
He Who Gets Rapped . . .
Merton of the Goofies ...
The Great Decide
The Fast Male
The Covered Flagons ....
or Hooch Mon !
Madam Sans Gin
Aoril's Fool .
Oscar's Wild
Subject Length Released
Al St. John Sept. 14
Sunshine Comedy 2000 Aug. 24
Imperial Comedy Aug. 17
Sunshine Comedy 2000 Sept. 7
1000 Aug. 31
Van Bibber series 2000 Aug. 24
Movie Aristocrats 1000 Oct.15
Dinky Doodle 1000 Oct.15
Stan Laurel Comedy 2000 Dec. 1
Dinky Doodle 1000 Dec. 1
Broadway Beauties 1000 Dec. 10
Aubrey Comedy 2000 Dec. 15
Stan Laurel Comedy 2000 Dec.30
Dinky Doodle 1000 Jen. 4
Studio Secrets 1000 Jan. 10
Aubrey Comedy 2000 Jan. 15
Stan Laurel Comedy 2000 Jan. 30
Dinky Doodle 1000 Feb. 1
Hollywood's Close-Ups ...1000 Feb. 10
Aubrey Comedy 2000 Feb. 15
Stan Laurel Comedy 2000 Feb.28
Cartoon 1000 Mar. 1
Comedy Mar. 1
Peacemakers 2000 Mar. 15
Peacemakers 2000 Mar.29
Peacemakers 2000 Apr.12
Peacemakers 2000 Apr. 26
Peacemakers 2000 May 10
Peacemakers 2000 May 24
Peacemakers 2000 June 7
Peacemakers 2000 June29
Paul Jones. Jr
Rambles of a Rainbow ....
The Hunt
Finger Lakes
The Rice
Rock Bound Brittany
Salt of the Ear.h
The Burglar
Stolen Sweeties
Nickle Plated West
A Movie Mad Maid
The Masked Marvel ;
The Milk Bandits
Dangerous Curves
Nobody Works But Father. .
The Mysterious Stranger. . .
Head Over Heels
Roaring Lions at Home . . .
Up on the Farm
The Sleepwalker
Blue Blood
Tons of Trouble
Grief in Bagdad
So This Is Art
The Guest of Honor
A Spanish Romeo
Hell Roaring Range
The Violin Speaks
Corsica, the Beautiful . ...
Mv Lady's Perfume
The Perfect View
From Mars to Munich
Where the Waters Divide . .
FOX
Van Bibber Comedy 2000 Nov. 9
Educational Sept. 28
Van Bibber Comedy 2000 Sept. 14
Educational 1 reel ... .Nov. 22
Van Bibber 1 reel
Educational 1 reel
Educational 1 reel.... Dec. 8
Van Bibber 1 reel Dec. 8
Monkey 2000
Sunshine Comedies 2000 Nov. 2
Sunshine Comedies 2000 Nov. 30
Sunshine Comedies 2000 Nov. 16
Sunshine Comedies 2000 Dec. 14
Sunshine Comedies 2000 Dec.28
Sunshine Comedies 2000 Jan. 25
Sunshine Comedies 2000 Feb. 8
Sunshine Comedies 2000 Feb. 22
Imperial Comedies 2000 Nov. 23
Imperial Comedies 2000 Dec. 7
Imperial Comedies
Imperial Comedies
Imperial Comedies
Monkey Comedies
Monkev Comedies
2000 Jan. 4
. . . 2000 Feb. 1
. . . 2000 Feb. 15
. . . 2000 Ian. 11
. . . 2000 Feb. 8
Van Bibber Series 2000 Jan. 18
Van Bibber Series 2000 Feb. 15
Fox Varieties 1000 Jan. 4
Fox Varieties 1000 Feb. 1
Fox Varieties 1000 Jan. 18
Fox Varieties 1000 Feb. 15
Fox Varieties 1000 Mar. 15
Fox Varieties 1000 Mar.29
Fox Varieties 1000 Apr. 15
ARROW
The Dumbwaiter Bobby Dunn 2000 Aug. 15
The Hypnotist Tom and Jerry Cartoon.... 1000
The Wrong Groom Eddie Lyons 2000 Aug. 1
That's That Billy West Aug. 15
Don't Slip Billy West Sept. 1
Her Other Husband Eddie Lyons 2000 Sept. 1
Days of '49 2000
Desert Hawk Oct. 25
Riders of the Plains 2000 Oct. 1
PRODUCERS DISTRIBUTING
The Pill Pounder Comedy 1902 Aug. 15
So This Is Hamlet Comedy 1605
Helpful Hogan Comedy 1816
Fiddling Fool Comedy 1891
Pat's Patent Comedy . 1573
Fearless Flannigan Comedy 1808 Nov. 15
Life of Reilly Comedy 1635
Movie Chats Comedy
Fun from the Press Comedy 1000 Dec. 10
The Goose , Rod and Gun 2 reels
The Quail Rod and Gun 2 reels
Salmon Fishing Rod and Gun 2 reels
The Duck Pod and Gun 2 reels
The Turkey Kod and Gun 2 reels
LEE-BRADFORD CORPORATION
Title Subject Length Released
Australia's Wild Northwest 2 reels... Nov. 15
House of David .*
Series 6 Lightning Comedies Comedy 1000
Series 12 Cartoons in color 1 reel.... Dec. 15
RED SEAL PICTURES CORP.
Good Bye My Lady-Love ..
Come Take A Trip in My
Old Folks at Home
Has Any Body Here Seen
I Love a Lassie
League of Nations
The Cure
The Storm
Ko-Ko in Toyland .-.
Ko-Ko the Barber
Big Chief Ko-Ko
Ko-Ko Trains Animals .
Marvels of Motion (Issue A)
Marvels of Motion ( Issue B)
Marvels of Motion (Issue C)
Marvels of Motion (Issue D)
Marvels of Motion (Issue E)
Animated Hair Cartoons
'( Matches Struck
Peeps Into Puzzleland .
Should a Husband Tell
The Zoo's Who's Who .
Up the River With Molly
The Magic Hour
Do Your Remember . . .
A Day With the Gypsies
Strat ford-on- Avon
Song Car-Tunes
Car-Tunes
Car-Tunes
Car-Tunes
Car-Tunes
Car-Tunes
Facts 'Issue
(Slow
(Slow
(Slow
(Slow
Song
Song
Song
Song
Song
Film
Film Facts
Film Facts
Film Facts
Film Facts
Film Facts
(AA)
(AB)
(AC)
(Al)
(A2)
(A3)
A)
(Issue B)
Cssue C)
(Issue D)
(Issue E)
(Issue F)
Thaddeus and Arline .
Through Three Reigns
Rill
Einstein Theory of Relativitv
Dec.27
Airship Jan. 15
(Swanee River) Feb. I
Kelly Mar. 1
Mar.20
(Out-of-the-Inkwell) Oct.15
(Out-of-the-Inkwell) Nov.15
(Out-of-the-Inkwell) Dec.20
(Out-of-the-lnkwell) Jan.20
(Out-of-the-Inkwell) Feb.25
(Out-of-the-Inkwell) Mar.20
(Out-of-the-Inkwell) Apr.20
(Slow Motion Novelty) Nov. 1
Motion Novelty") Jan. 17
Motion Novelty) Mar. 1
Motion Novelty) Mar.25
Motion Novell) Apr.15
(Novelty) Sept. 1
(Novelty) Sept.15
(Novelty) Oct.15
(Novelty) Nov .22
(Novelty) Dec.27
(Novelty) Jan.20
(Novelty) Feb. 15
(Novelty) Mar. 1
(Novelty) Mar.25
(Novelty) ;'. Apr.15
(Animated Song Novelty) Dec. 1
(Animated Song Novelty) Dec.27
(Animated Song Novelty) Jan. 15
(Animated Song Novelty) Feb. 1
(Animated Song Novelty) Mar. 1
(Animated Song Novelty) Mar.20
(Magazine) Oct.15
(Magazine) Nov. 20
(Magazine) Dec. 25
(Maeazine) Feb. 1
(Magazine) Mar. T
(Magazine) Apr. 1
(A Burlesque Noveltv) Jan. 2
(Two Reel Novelty Spe.)
Character Studv (?■ "edsl
(Novelty Spe.) (2 Reels)
SERING D. WILSON
The Goldfish's Pajamas ...
In a Cottage Garden
The World in Color
Thundering Waters
A Floral Feast
Divertisement
Wonder Book
Wonder Book
Wonder Book
Nero's Jazz Band
Why Sitting Bull Stood Up
Columbus Discovers Whirm
Balboa Discovers Hollywood
Rip Without a Wink
The James Boys' Sister . . .
Napoleon Not So Great . . .
Cleopatra, Her Easy Mark
Teaser Island
Crusoe Returns on Friday..
Sir Walt and Lizzie
Kidding Captain Kidd
Honeymoon Heaven
Love's Tragedy
A Ripe Melodrama
The Flying Elephant
An Ice Boy
Kid Noah Comedies 1000
Color Shots 1000
Color Shots 1000
Color Shots 1000
Color Shots 1000
Color Shots 1000
Volume 1 1000
Volume 2 1000
Volume 3 1000
New Red Head Satires . . 1000
New Red Head Satires .. 1000
New Red Head Satires . . 1000
New Red Head Satires . . 1000
New Red Head Satires . . 1000
New Red Head Satires . . 1000
New Red Head Satires . . 1000
New Red Head Satires . . 1000
New Red Head Satires . . 1000
New Red Head Satires . . 1000
New Red Head Satires . . 1000
New Red Head Satires .. 1000
Karlo Kolor Komics 1000
Karlo Kolor Komics 1000
Karlo Kolor Komics 1000
Ebony Comedies 1000
Ebony Comedies 1000
BRAY
Romance series 2 reels
. Romance series 2 reels
. Romance series 2 reels
. Romance series 2 reels
Treasure Island Col. Heeza Liar 2 reels
Heeza L. and the Ghost . . Col. Heeza Liar 2 reels
Heeza L. Detec" ' Col. Heeza Liar 2 reels
Heeza Liar's Bur; Col. Heeza Liar 2 reels
African Jungle Co1' Heeza Liar 2 reels
Heeza Liar's Va. ' Col. Heeza Liar 2 reels
Romance of Life
The Immortal Voice
Man at the Throttle
Black Sunset
......
May 23, 1925
Page 63
"Greater Movie Season 99 Getting
Nation Wide Publicity and Support
"NEVER RAISE PRICES"
SAYS WILLIAM JAMES
IT seems to me the coming year
is going to bring much nearer
the era of getting greatest returns
from the public for greatest amusement
values. By that I mean that more ex-
hibitors will come around to the prin-
ciple, which we are successfully fol-
lowing, of obtaining the best possible
pictures and showing them at a uni-
form low admittance price.
"We are not putting our greatest ef-
forts on exaggerated advertising cam-
paigns, or on lavish exploitation, but
rather on an earnest and sincere search
for the best pictures. Whenever pos-
sible we screen before buying and se-
lect pictures after consulting as many
sources of disinterested opinion as pos-
sible.
"We believe all producers are realiz-
ing more and more that financial re-
turns are directly proportionate to
money, time and care put on a produc-
tion. The big successes are not thrown
together haphazard. They are the
product of a union of the best author-
ship, adaptation, casting, direction, art
detail and editing. Nothing good is
got easily.
"Our community, here in Columbus,
has the highest native-born proportion
of any city of its size in the country,
and with a wonderful school system
and two very large universities, we
have a high standard of intelligence.
The great mass of our people read the
newspapers, and, what is just as im-
portant, the "fan" magazines. So, we
THE Northwest challenges Califor-
nia's claim to originating the
movement that is now being spon-
sored nationally as Greater Movie
Season.
In August, 1922, two thousand thea-
tres throughout Minnesota, Iowa, Wis-
consin and North and South Dakota
celebrated a Go-to-Movie Week, inau-
gurated by Greater Amusements of
Minneapolis. This is stated to be the
first concerted drive in exhibitor his-
tory. The campaign opened with spe-
cial poster displays that reached their
peak in Minneapolis and St. Paul
where every available stan^1
Newspaper advertising '7V I
Cities, Des Moines, Sioux Falls and
other centers broadcast the season's
Exhibitors and business mien
of national reputation have
taken hold of the idea. Two
interviews are pub!ished on this
page.
This land-going yacht cruised the streets
of Detroit working up interest for Uni-
versale "Head Winds" when it played the
Broadway Strand.
find, they know the "good things" as
far in advance as we do. That is, they
know the things which look like they
are going to be good.
"Our chief advertising is through the
newspapers. This is how we tell the
public the picture is coming. After
that it is up to the feature itself. If
it "looks good," it gets a fine opening.
If it is good — from a commercial
standpoint we mean — it does the busi-
ness."
"We never raise prices under any
condition."
spirit ; news and editorial space liber-
ally supported the idea which was
pressed still further by slides, messages
of optimism from prominent men,
parades and addresses before civic and
commercial associations. Prizes of
$100, $50 and $25 were awarded for
the most effective exploitation cam-
paigns. The season broke a long spell
of depression. Greatly improved busi-
ness was reported everywhere and es-
pecially in Minneapolis, where, on the
Sunday after the campaign got under
way, 50,000 people established attend-
ance records for theatres in the loop
itrict.
The organization which put Go-to-
{Csntinued on page 65)
GOOD COMEDIES BRING
GOOD BUSINESS
The biggest idea I have regarding
the Greater Movie Season is to sell
seats in my Theatres — to get the
business. Every town, of course, is
governed by local conditions — in
Butte the theatres are so situated that
patrons can read from one corner
practically all the attractions that are
on at that particular time and I notice
that they are prone to shop the lobbys
so naturally I intend to keep my
lobbys as full of paper, stills and
photos as I possibly can, placing and
arranging it of course in as graceful
and attractive a manner as possible.
I also intend to be doubly careful
of my overhead. This applies to all
expense connected with the game.
I want to play good pictures just as
cheaply as possible and also want my
advertising expense to be as close as
possible but the main thing of all to
put over the Greater Movie Season
is to get the attraction that my par-
ticular locality is strong for and I
will give you an idea of the kind of
pictures that I want foi the coming
season.
Good, wholesome comedy — my pa-
trons will even stand for some
hokum — good Westerns and North-
Woods pictures. I am off the so-
called Drawing Room and Sex Prob-
lem pictures as I think this type of
picture has done a great deal in the
last few years to hurt the game. We
started out as a poor man's amuse-
ment— the thing we must try to do
is to keep it a poor man's amusement.
Sex pictures, Drawing Room.- pictures
are of no interest to the masses and
after all they are the ones we play
to most of all, therefore we must get
for them the best possible pictures
for the least possible admission price.
Life is sad enough at best so my in-
tentions will be to get them just as
much good wholesome comedy laughs
as I possibly can. In all the types
of pictures that 1 show, whether
straight comedy, Westerns or North-
Woods, the more comedy they con-
tain the better they will sell.
I also expect to try out a continu-
ous picture, stock and Vaudeville bill
in one of my houses which I believe
could be put over if proper handling
and time were given to same.
Very truly yours,
(Signed) MERLE DAVIS.
NORTHWEST CHALLENGES CALIFORNIA CLAIM
TO CONCEPTION OF G. 1. S. HONORS
Page 64
Exhibitors Trade Review
A book display, sug-
gesting the school day
idea, was the motive in
the entrance display for
Vitagraph's "School for
Wives" at the State
Theatre, Pittsburg.
4^*
POLI'S THEATRE DRAWS CROWD
WITH "OLD TIMERS PROGRAM
With the co-operation of Vitagraph,
L. R. Barhyelt, managing director of
Poli's Theatre, Meriden, Conn., ar-
ranged an "Old Time Movie Bill" re-
cently, with early-day Vitagraph fea-
tures as the attractions. John Bunny
in "Pickwick Papers" and Mr. and Mrs.
Sidney Drew in "The Professional
Scapegoat" were the offerings.
The putting on of an "old time bill"
at this particular time was especially
appropriate, as Vitagraph, the pioneer
among producers and distributors, had
just been celebrating its twenty-eighth
anniversary. Patrons could not but be
impressed by the wonderful progress
made in the film art in a few years but,
for all that, these attractions were
greatly enjoyed on their own merits, for
John Bunny and Sidney Drew are held
in affectionate remembrance by many
thousands of picture lovers.
Barran Lewis, Vitagraph's director
of publicity, received the following let-
ter this week from Mr. Barhyelt:
"I have just finished showing the old
Vitagraph films which you were so kind
as to lend me for my 'Old Time Movie
Bill,' and must report that they were
gladly received here by local movie pa-
trons. These patrons talked about the
change in the entire industry and na-
turally Vitagraph was on the end of
their tongues constantly. Many thanks."
Arranging Tie-Ups With Your
Neighborhood Shopping Centers
0
,NE of the most important factors in the coming "GREATER MOVIE
SEASON" program will be the arrangement of tie-ups with the neighbor-
hood stores. It is a paying proposition for both the exhibitor and the display
medium. The following is one way in which these tie-ups can be successfully
made.
How many exhibitors, out for busi-
ness via the get-the-public route, would
have the nerve to seek space for his
billboards at the entrance to a banking
building.
That's just what George J. Schade
An inexpensive, but effective, display, was made by the management of the Strand
Theatre, Seattle, Washington, for the showing of First National's "Love Wilder-
ness." It is easy to see how the same idea could be adapted for similar pictures.
does. He is one of the best known ex-
hibitors in the Central West.
Schade booked "The Only Woman''
and "Frivolous Sal." He wanted to
make sure that the public would be
aware of the fact and so, in addition to
advertising in the newspapers and cir-
culating heralds, had set up a number
of stands. Two of the latter he placed
— with permission, of course — at the
entrance to the Citizens' Bank Building,
one on either side.
Schade not only placed his billboards
and paper in front of the entrance to
the bank building, but other boards
similarly made up, at the entrances to
other buildings as well. He also had
placed in front of various stores in all
of the principal business thoroughfares
of Sandusky, neat frames containing
photographic reproductions of scenes
from the two pictures.
Business men, interviewed, said that
having Schade Theatre advertising in
front of their places helped them as
well as the Schade.
* * *
Succeeding shows were concerned
with labels from other home town pro-
ducts.
From everybody's standpoint the idea
was a success. The newspaper was ably
aided in its campaign. The Curran The-
atre got excellent good will advertising
with many children and with business
interests of the city. The small city or
town theatre hard up for a good pub-
licity stunt has something good to con-
sider here.
May 23, 1925
Page 65
SECTIONAL INTEREST
AWAKENED IN CLAIM
FOR ORIGINAL HONORS
Here is a corking idea for a float or street ballyhoo on Associated
Exhibitors laugh picture, "Introduce Me," with Douglas MacLean. The
props can be made for the big sheets mounted on a card-board backing.
It is sure to get a laugh from the passing crowds. There are plenty of
pictures that lend themselves to the same sort of exploitation.
(Continued from page 63)
Movie Week across and pioneered the
way for similar drives should be able
to lend the August celebration effective
support throughout the Northwest.
Meanwhile authoritative endorse-
ments of Greater Movie Season that
continue to reach the offices of the
Hays organization contribute a nation-
al expression of good-will for the
screen.
The Boy Scouts of America have
pledged their support to the movement.
"I am very happy to give cordial en-
dorsement because of the hope Great-
er Movie Season gives for continued
progress in the display of wholesome
pictures," declared James E. West,
Chief Scout Executive. "Please be
assured that the Boy Scouts of Amer-
ica will do everything in its power to
co-operate in any effort to make avail-
able pictures on a new higher standard
of excellence."
That the public will back the en-
deavor wholeheartedly is the opinion of
General James A. Drain, National
Commander of the American Legion.
"Better motion pictures will, in my
opinion, come not from acts of the
producers alone or from the efforts of
spectators, but rather from a combina-
tion of the two. With the praise-
worthy effort to carry forward a Great-
er Movie Season I am thoroughly in
sympathy and I shall be glad to do
anything1 I can to assist."
Lou E. Holland, president of the As-
sociated Advertising Clubs of the
World, predicts "a wonderful success
from every point of view. It will be
a splendid thing thus to call sharply
to public attention the remarkable im-
provement that has been going on in
the moving picture industry. Some-
times even great improvement is not
observed or recognized when it is grad-
ual. It is a good deal like the case of
a man who sees one of his children
grow, day after day, into a splendid
manhood. Some day he wakes up and
finds he has a big fine, manly man in
the family. Greater Movie Season is
going to be of value."
The drive's commercial significance
will be put before the Associated Ad-
vertising Clubs in convention at Hous-
ton, Texas, by J. Homer Platten, Trea-
surer of the M.P.P.D.A., as a first step
towards swinging national advertisers
behind the project and securing co-op-
eration of the individual clubs with
whom exhibitors will make contact
when local plans for the season are
discussed.
NEWS ITEM. Jack White's
Mermaid Comedy Company and
other units that release under
the Educational Comedy ban-
ner staged a little show over
Station KFWB, the new Warner
Brothers broadcasting unit re-
cently. The program was well
received, and many applause
cards were submitted.
Now, there is a corking tie-up
for the "GREATER MOVIE
SEASON." And it is a tie-up of
the sort by which every exhibitor
in the country can benefit.
To present the idea briefly, it
is simply this: During, before
and after the "GREATER
MOVIE MONTH," conduct a
regular series of programs over
the radio by the motion picture
stars.
Of course, it is realized that the
exhibitor is hardly the person who
could arrapge these broadcastings.
It is job for the publicity agents of
the stars and for the publicity de-
partments of the various producing
and distributing units.
Exhibitors Trade Review will
see what can be done about the
matter. Just as soon as this article
appears in print, it will be sent to
all the interested parties and to the
"GREATER MOVIE SEASON"
headquarters. The results will be
published as they come in. Mean-
while, if you have any suggestions
on the matter, send, them in.
NATIONAL TIE-UP IN
SONG FOR "SALLY"
In order to aid in exploiting its new
Colleen Moore production, "Sally,"
First National Pictures has had espe-
cially written for that photoplay a song
entitled, "Sally is in the Movies Now."
The music was composed by Harry
Seymour.
The song may be used in various
ways in exploiting "Sally" — through
tie-ups with music dealers, lobby dis-
plays, etc. First National has worked
out a suggestion in this regard which
it is instructing its branch managers to
push vigorously. This is to supply the
exhibitor with two sets of six slides
each. Five Slides of each set are illus-
trated with different still photographs
from "Sally." The sixth slide of the
first set contains the chorus of "I Won-
der What's Become of Sally." The mu-
sic for this song can be obtained locally
by the exhibitor.
The sixth slide of the second set con-
tains the chorus of "Sally is in the
Movies Now."
The scheme worked out by First Na-
tional is to have the exhibitor start this
stunt two weeks in advance of the
showing of "Sally," using the first set
of slides and the chorus of "I Wonder
What's Become of Sally" for the first
week, the second set of slides and the
chorus of "Sally is in the Movies Now"
during the week preceding the showing.
Page 66
Exhibitors Trade Review
Insurance Gag the Real Thing
For Run of "Charley's Aunt"
"Charley's Aunt" Patrons Ac-
tually Insured for Laughing
Hysteria
TIE-UPS AND BALLYHOO
FOR "DIXIE HANDICAP
If
Manager Ace Berry, of the Circle
Theatre, Indianapolis, turned a joking
remark into a concrete exploitation
stunt that is a wow for originality
and calculated daring, when the Al
Christie feature, "Charley's Aunt," was
presented at the theatre last week.
After booking the picture through
Producers Distributing Corporation
Mr. Berry sought for an exploitation
idea that would be as funny and as
novel as the film itself. Someone
suggested, by way of a joke, that he
insure his patrons against laughing
themselves to death but Manager
Berry turned this "joke" into a prac-
tical idea and every patron was ac-
tually insured under a policy issued
by the Central West Casualty Com-
pany of Detroit, against becoming
hysterical by the laughter caused by
"Charley's Aunt."
The policy issued to the Circle
Theatre Company was bonafide and
a purely business transaction on the
part of the insurance company, and is
the first policy ever issued for hyste-
ria. The cost of the policy to the
theatre was $100, and was in the form
of a "master policy" framed and hung
in the lobby of the theatre and under
its provisions the management issued
small coupon policies which became
effective as soon as a patron signed.
One hundred thousand of these
coupon policies were put out by
Berry through various channels and
all Indianapolis sat up and took par-
ticular notice of the great laughing
angles in Al Christie's big feature.
The whole stunt was put over at
a total cost of $178.00 divided as fol-
lows : $100 premium on the policy,
$13 for a big enlargement for lobby
display purposes and $68 for the
printing and distribution.
This stunt is undoubtedly the most
novel and effective piece of exploita-
tion ever put over for a motion pic-
ture and it is understood that the
insurance company is prepared to
issue similar policies to any theatre
playing "Charley's Aunt."
It is to be understood that, although
here described for "Charley's Aunt,"
there are numerous other pictures
which might use this same idea to good
advantage. It might either be tied up
with some mystery picture, insuring
against shock ; or some love story with
insurance against a broken heart, or it
might simply be used as the regular
"rain insurance," "snow insurance,"
"hot weather i n s u r a n c e," etc.
T^HE Young Women's Hebrew
Association, the National
Catholic Welfare Conference and
the Board of Christian Education
of the Presbyterian Council are
included in list of influential ec-
clesiastic supporters Greater
Movie Season has won, while
Mary E. Craigie, of the National
Shakespeare Founder Federa-
tion has promised the active as-
sistance of the Shakespeare Clubs
in every State.
Two mounted jockeys, both wearing
signs on their backs reading " 'The
Dixie Handicap' — Loew's State" ex-
ploited the showing of this Reginald
Barker picture when it played recently
in Memphis, Tennessee. They ap-
peared on the downtown streets, as well
as in the residential sections of the city.
Two 24-sheet cut-outs were used on
the marquee of the theatre, and a
number of window displays were ar-
ranged. Two of these featured "Dixie"
Dye in drug stores and five others fea-
tured "Aunt Jemima" Pancake Flour
in grocery stores. Several hundred
"Dixie" cups exploiting the picture
were distributed free to patrons of the
theatre on the Saturday preceding the
showing.
™ Inlets tf**^
11
~ : »HICH THE BiO'
*HE BILt P03B8 00:.;
correct era sa mv
,ma SSiSAIiera, ;cm :fte» ?/its
£-vS. uojip«rr h»
wf. of- hysterics
The Co^psjiy':; li^'-.lli'.v -ji;der agreement or.
t of bodily Injuries to, or death of
tot #aa if fUTt ISO 90/100 (550.00)
The above is a facsimile of the "Insurance Policy" that was handed out to the
patrons of the Circle Theatre, Indianapolis, when P. D. C.'s "Charley's Aunt
played there for a record run recently. The insurance was no hokum in this case,
for a bona-fide insurance company was behind the idea. It got a big laugh out of
the city folk. The accompanying article explains how the idea was put over.
May 23, 1925
Page 67
BOX OFFICE REVIEWS
All Reviews of Feature Product Are Edited by
GEORGE T. PARDY, Reviews Editor
THE TALKER
First National Picture. Scenario by Marion
Fairfax. Director, Alfred E. Green.
Length, 7,861 Feet.
CAST AND SYNOPSIS
Kate Lennox Anna Q. Nilsson
Harry Lennox Lewis S. Stone
Ruth Lennox Shirley Mason
Ned Hollister Ian Keith
Henry Fells Tully Marshall
Barbara Farley Barbara Bedford
Lonnie Winston Harold Goodwin
Maud Fells Gertrude Short
Mrs. Fells Lydia Yeamans Titus
Kate Lennox, the beautiful and dissatisfied wife
of a prosperous suburbanite, preaches a radical doc-
trine of woman's freedom to the displeasure of her
husband, and the edification of his sister, Ruth. The
girl forsakes her lover, Lonnie, to test out her
sister-in-law's theories in an elopement with Hol-
lister, who is a married crook. Disillusioned, Ruth
leaves him and disappears. Harry, bitterly blaming
Ruth, leaves her. Final divorce is imminent when
Ruth returns, reuniting Kate and Harry and re-
gaining for herself the affection of Lonnie.
'T'HE only fault to be found with
"The Talker," is that it is two reels too
long. Otherwise, it is an excellent picture,
telling a real story with a capable cast and
fine direction. It will make friends for
houses catering to high class patronage.
The settings are true to life, and the
characters are such as abound in the Sub-
urbia that fringe any great metropolis.
We see the typical suburban home which
the modest affluence of Harry Lennox has
enabled him to maintain.
We meet the restless wife who considers
marriage a matter of just one dirty dish
after another, and like a canary longs for
the life of a sparrow while really clinging
to the needed protection of her cage.
There is the young sister, puzzled by it
all, gradually absorbing the ideas expound-
ed by the older woman, and with the
bright courage of youth daring to play
with life as the other plays with words.
Also the "family next door." The hen-
pecked husband, the snail-souled, gossip-
ing wife, and a most outrageously inquisi-
tive brat _ of a daughter. And then the
love conflict between the dumb and sincere
youth, and the fascinating deceiver.
It is all very well done. And in the end
virtue triumphs, and vice, in the form of
Ned Hollister, receives an awful beating.
The production is liberally spiced with
humor, which quality is provided by Tully
Marshall as the henpecked Fells. And he
wrings every last laugh out of the business.
There is little ranting or raving — and
there is but little in the average life. But
there are many tense dramatic moments —
and of these there are many in real life,
although the participants may not recog-
nize them. One sequence contains plenty
of what is commonly called action. This
is where Lonnie trails Ned, and in a
splendid battle finally administers well de-
served punishment.
A material shortening of the footage
utilized in portraying the events occurring
during Ruth's eighteen months' absence
would greatly strengthen the production.
The cast is excellent throughout. Spec-
ial honors go to Tully Marshall. There
does not seem to be any type of charac-
ter that this talented actor cannot devel-
op into a vital personality.
Your exploitation should make the most
of this_ exceptional cast, and a title that
lends itself readily to all sorts of stunts.
Watch Exhibitors Trade Review for further
showmanship on "The Talker."
RED LOVE
Davis Distributing Division. Author, L. Case
Russell. Director, Edgar Lewis. Length,
6,300 Feet.
CAST AND SYNOPSIS
Thunder Cloud John Lowell
Starlight Evangeline Russell
Little Antelope F. Serrano Keating
Sheriff La Verne William Calhoun
Mrs. La Verne : Anne Brody
Dr. Lester William Cavanaugh
Bill Mosher Wallace Jones
Sam Gibbons Charles W. Kinney
Thunder Cloud, a Carlisle Indian, flees white
man's justice believing he has slain the villainous
Mosher in self-defense. He turns outlaw through
necessity and becomes known as Red Wolf. Meet-
ing Starlight he loves her, and eventually kidnaps
her from an Indian Fair and takes her to his hid-
den cabin in the hills. There he is is trailed by
Little Antelope of the Indian Police. In the course
of a fierce fight, a scar on the latter's chest estab-
lishes the fact that the two are brothers. Thunder
Cloud insists that Antelope do his duty and arrest
him. At the trial it develops that Mosher was not
slain, his presumed demise being a plot. There is
promise of happiness for Thunder Cloud and Star-
light.
'T'HIS one may be classified as an unusual
Western which will prove pleasing where
that type of entertainment is popular. It
deals with the noble red man of the present.
The three leading characters are Indians — ■
and graduates of colleges. There are also a
number of regular old "blanket Injuns," and
the tribal dances are shown. But, alas, the
braves are not preparing for the warpath,
but merely putting on an act for the edifica-
tion of those who have attended a "rigidly
censored Indian Fair."
The action is true to life, and the picture
devoid of the regular Western stuff which
turns entertainment to boredom. Yet there
is sufficient riding, grappling and shooting
for anyone, and a pretty love story woven
into the plot helps to sustain interest
throughout.
The fact that Little Antelope and Star-
light are collegians gives an opportunity to
show a few flashes of college life, parties,
and so on, which injects a slight element of
jazz into the action. At the time we regretted
that the director had not deemed it wise to
have Antelope do a little stuff as half-back
on the football team. However, that would
have had nothing to do with the story, and
the continuity is smooth as it is.
One of the most thrilling scenes is that
where Thunder Cloud, the outlaw, dares to
attend one of the fairs in order to see Star-
light, the object of his affections. At the
end of a thrilling free-for-all pony race, he
rides at full speed, sweeps her from the
ground, and is off with a posse of would-be
rescuers following in full cry.
John Lowell, who gained fame in "Flood-
gates," "Ten Nights in a Barroom," and other
productions, is convincing as Thunder Cloud,
and proves that he can put up as grand a
scrap as ever for the silver screen.
Evangeline Russell makes an appealing
Starlight, rendering an excellent character-
ization. She gives her performance added
verisimilitude by participating in one of the
Indian dances as though she were in truth
one of the first Americans.
The remainder of the cast is fully ade-
quate, and each makes the most of the op-
portunities presented. There are some beau-
tiful scenic shots, and the photography
throughout is satisfactory.
Exploit "Red Love" as a true story of
Indian life as it exists today, stress the
names of the stars, and make a special ap-
peal to the juvenile trade.
THE CRACKERJACK
East Coast Films Photoplay. Author, Dick
Freil. Scenario, Victor Grandin and Argyll
Campbell. Director, Charles Hines. Length,^
6,700 Feet.
CAST AND SYNOPSIS
Crackerjack Perkins Johnny Hines
Rose Bannon Sigrid Holmquist
Colonel Perkins . J. Barney Sherry
Lopez Bradley Barker
General Bannon Henry West
Tommy (Crackerjack) Perkins meets Rose Ban-
non while working his way through college. He
goes South to rehabilitate his uncle's broken down
pickle factory. On a sales trip near the border he
again meets Rose and sells a large order to her
father and his partner, Lopez. These worthies plan
to conceal bullets in the pickles for shipment to
Esquasado where they are fomenting a revolution.
Tommy substitutes cheese for the lead, and at Rose's
behest hastens to the scene of the revolt to save her
father's life. After many adventures he thwarts the
revolutionists, rescues Bannon and wins the girl.
rTHEY have titled it "The Crackerjack."
-■- It is just that. A whirlwind comedy that
would cause tears of laughter to run like
rivulets down the cheeks of the Great Stone
Face. It is Johnny Hines' last Independent
production, and it is a real box-office gift to
exhibitors — a dead sure cleanup for any type
of house.
The laughs have been handed out with a
lavish hand, and there is an abundance of
mirth-making situations for a half dozen
good comedies.
As flap-jack artist, pickle peddler or revo-
lutionary general, Hines is a scream. He
has been presented with plenty of material
with which to work, and with the sure hand
of a master craftsman he has made tne most
of every opportunity.
And as a stuntster he outrivals the best of
them. He swings from chandeliers, does ex-
traordinary things as a pole-vaulter, and in-
dulges generally in all sorts of thrilling
escapades.
As it is difficult to select the fairest flower
in a garden, so is it a task to choose any of
the scenes in "The Crackerjack" and label
it as the funniest
But certamly one of the most humorous
episodes is that in which Johnny disguised as
a bearded, be-medaled revolutionary general,
is vamped by a dancing Venus in a Spanish
shawl. His antics in this sequence are a sure
cure for the most chronic melancholia.
Another scene that is warranted to "bring
down the house" is that in which he engages
numerous adversaries in a sabre duel, and
bests them through the simple expedient of
severing their suspenders w-th his blade.
The sight of the enemy swordsmen en-
deavoring to parry the thrusts of iheir ad-
versary, and at the same time retain their
trousers, is one whose memory will cause
chuckles for some time to come.
Of course, Hines is the whole show, but
the support is entirely adequate, and special
mention must be made of the negro coach-
man who contributes more than his share to
the festivities.
Exploit this as Johnny Hines' latest and
best picture. Stress the name of the star,
aid make the most of the title.
The fact that the hero is in the pickle busi-
ness suggests an idea for ihrowaways nd
catchy advertising.
Page 68
Exhibitors Trade Review
WINGS OF YOUTH
Fox Photoplay Author, Harold P. Mon-
tayne. Director, Emmett Flynn. Length,
5,340 Feet.
CAST AND SYNOPSIS
Mrs. Katherine Manners Ethel Clayton
Madelyne Manners ) Madge Bellamy
Mrs. Angela DuBois J
Ted Spaulding Charles Farrell
Lucien Angoola Freeman Wood
Pierre DuBois ) , „ .
Marcus Jones J Robert Cam
Gwendolyn Manners Katherine Perry
Betty Manners Marian Harlan
Mrs. Katherine Manners finds that her three
daughters, Gwendolyn, Madelyne and Betty, are
running wild, two of them having love affairs with
unworthy suitors and the third yielding to an in-
fatuation for a married man. As the girls all possess
independent incomes the mother fears that she will
not be able to coerce them and tries the experiment
of pretending to lead a fast life herself. With the
aid of her cousin, Marcus Jones, Katherine com-
pletely deceives her daughters, feigning intoxication
and reckless abandonment to garish pleasures. As
a result of her tactics the girls reform and choose
suitable life partners.
'T'HE well-worn screen theme of moral con-
flict between the older and younger gen-
erations is presented with poor results by
this production. At its best, "Wings of
Youth" cannot be classed otherwise than as
an ordinary program attraction. It is prett'ly
photographed and not so badly acted, but the
plot material is painfully thin and stretched
into six reels it peters out at several stages,
and a forced resort to padding tactics doesn't
help matters any.
The real test of a picture's drawing power
lies in its ability to awaken and maintain
sympathetic interest and the film falls down
in this vital respect.
It never strikes a responsive emotional
chord. You get the impression that the three
wayward daughters must be mental boobs to
be so easily fooled when mother pretends to
take a whirl on the jazzy paths of pleasure,
and the love affairs of the youthful trio are
just the same old instances of misplaced
flapper infatuation that have been utilized in
a legion of yarns of similar trend.
The picture starts by following up the
trails of the three daughters in their pursuit
of a lively time, and the usual wild festivi-
ties are shown.
Later, when mama decides to make a bluff
at going the pace, she easily beats the girls'
records by hiring an apartment under an-
other name, and having cousin Marcus Jones
play lover.
Incidentally, she vamps the daughters'
beaus successfully and g'ves them a proper
shock by staggering around under the seem-
ing influence of excess hootch.
It all comes out O. K. at the finish, with
the young ladies reformed and mother tri-
umphant.
Ethel Clayton carries off the dramatic
honors, overacting a little at times, but on
the whole giving a respectable performance.
Madge Bellamy is physically attractive in
a dual role, but her work is strained and
artificial. The support is fair.
So far as settings and photography are
concerned the picture ranks ace-high. The
cabaret interiors are handsome, there are
some attract've long shots and the closeups
of the principals well posed.
Deep sets are utilized with good effect and
the lighting throughout is excellent.
For exploitation purposes you will have to
dwell on the story's theme, the conflict of
ideas of conduct and deportment which is
supposed to exist between modern maids and
the older folks.
Tell your patrons about the jazz parties
and mother's plot to astonish her offspring
by going them one better, or worse, when
it comes to leading the dizzy life. Featuve
Ethel Clayton and Madge Bellamy. None of
the other players amount to much from the
bor office stand, oint.
GO STRAIGHT
B. P. Schulberg Photoplay. Author, Ewart
Edamson. Director, Frank O'Connor.
Length, 6,107 Feet.
CAST AND SYNOPSIS
John Rhodes Owen Moore
Mrs. Rhodes Mary Carr
Madison George Fawcett
Mamie Ethel Wales
Gilda Hart Gladys Hulette
Gilda's Aunt Lillian Leighton
The Hawk Robert Edeson
The Hunter DeWitt Jennings
The Dove Francis McDonald
When Gilda Hart tells her crook confederates that
she is going to quit them she is accused of turning
yellow. To prove her gameness she steals valuable
gems and then returns them to owner. With her
aunt she goes to Hollywood, where the latter vainly
attempts to land a movie job. Gilda becomes secre-
tary to a bank president, John Rhodes, who falls in
love with her. The gang follow and plan to rob
the bank. Gilda secures the money and takes it to
the president's home. Meanwhile the gang members
break into the bank and hold up Rhodes. Police
arrive and arrest the thieves. Gilda confesses that
she was formerly a crook, but it is proved that she
saved the bank funds and she and Rhodes are
united.
A LIVELY, entertaining crook melodrama,
well directed, skilfully photographed
and cleverly acted "Go Straight" should prove
a winning attraction for most any house.
There's always a market for this type of
picture when properly constructed and addi-
tional weight is given the entertainment
values here by edging in some excellent
comedy relief, staged around the movie stu-
dios at Hollywood.
Snappy action is in evidence right from
the start, when the crook heroine, resenting
the accusation of "being yellow" with which
her announcement of cutting loose from the
gang and determination to go straight is ie-
ceived, pull off a trick by stealing some
jewels.
But the joke is on the gang when she
sends the loot back to the owners, and having
had "the last laugh" she seeks a change of
scenery by going to Hollywood with her aunt.
The doings around the film studios center
furnish the comedy relief, mostly of the
hokum brand, but very funny just the same.
Also, these situations showing a couple of
well known players at work making a pic-
ture are extremely interesting to the average
fan, and are so ingeniously cut in that they
don't break up the story's continuity.
An ex-crook, trying to do the square thing,
always gets an audience's sympathy, all the
more so if the former . law-evader happens
to belong to the feminine sex.
And so it follows that heroine Gilda Hart
comes in for plenteous pity, when, after
w:nning a secretary's job and bank president's
affection, a bunch of her former associates
show up and try to queer her game.
Gilda's adventures in circumventing the
gang, saving the bank funds and bringing
about the capture of the thieves are extreme-
ly melodramatic, but brimful of interest, and
the happy climax will please everybody.
Owen Moore and Gladys Hulette are the
central figures and both register splendidly
in the hero and heroine roles.
They are well supported, Lillian Leighton
furnishing a capital character sketch of
Gilda's enterprising aunt, and Mary Carr and
George Fawcett giving outstanding per-
formances.
There is an abundance of fine photography,
the Hollywood scenes being filmed with par-
ticular attention to small details, and many
pretty exteriors shown.
You can boost this as a snappy crook melo-
drama, with some catchy comedy stuff and
undeniable heart appeal. Owen Moore and
Gladys Hulette should be featured.
ACROSS THE DEADLINE
William Steiner Photoplay. Author, Ford L.
Beebe. Director, Leo Moloney. Length,
5,000 Feet.
CAST AND SYNOPSIS
Clem Wainwright Leo Maloney
Shirley Revelle Josephine Hill
Martin Revelle Thos. Lingham
Ranee Revelle Rulon Slaughter
Ben Larrago Bud Osborne
Shifty Sands Pat Rooney
Mrs. Revelle Florence Lee
There is a feud of thirty years' standing between
the Revelle and Wainwright families, dwelling in
the Apache country, despite which Shirley, daughter
of Martin Revelle, and Clem Wainwright fall in
love. The lovers are discovered meeting by Clem's
rival, Ben Larrago, who informs on them. Shirley's
young brother, Ranee, is stopped by his father from
shooting Clem, when latter ventures to cross the
deadline of the Revelle ranch, but old man orders
Clem away. Ranee trails and shoots at Clem, misses
and is wounded in arm. Larrago and Shifty Sands
hold up stage coach, lay blame on Ranee. Mob
starts to lynch Ranee, who is saved by Clem.
Latter captures Larrago and Sands. Martin Revelle
withdraws opposition to union of Clem and Shirley.
rPHIS picture follows the usual route of
Westerners in which a feud between two
families and love affair of hero and heroine
belonging to opposing factions form the plot
basis.
Though the story is consequently lacking
in originality, its melodramat c punches are
many, the action fast and "Across the Dead-
line" will sever very well as an attraction
for houses where a daily change policy is
maintained.
Director Leo Maloney is also the star of
the film and loses no time in starting the ball
a'rolling.
We see Clem Wainwright keeping love
tryst with Shirley, daughter of the Wain-
wright family foe, a jealous rival tipping off
the Revelles and Ranee, Shirley's young
brother, go gunning for the hero when he
ventures over the deadline established by his
sweetheart's father.
But Martin Revelle at least possesses a
sense of fair-play, for he represses his im-
petuous son from killing off a chap who
trusted in his honor, a fact which creates
sympathetic liking for the old man and
makes the spectators warm up t ohim.
Nevertheless, Ranee ambushes and shoots
at Clem later, but h:s bullet goes wild and
he is repaid by being shot in the arm. The
thrills come thick and fast at this juncture,
with a couple of bad guys sticking up the
stage coach and scheming so as to give
Ranee the credit of the crime.
One of the most exciting episodes is the
outbreak of a lynching party with the inten-
tion of stringing up Ranee.
The latter is just about to be shoved over
the long trail when Clem saves h!m by prov-
ing that, having wounded the young chap
in the arm, the injured limb is useless and
therefore its owner could not have taken
part in the holdup.
Clem then takes after the bandits, ropes
both and delivers them over to justice. An
exciting climax is attained when Martin
Revelle covers Clem with his gun and is pre-
vented from shootng him by Shirley, who
tells her father how her lover saved Ranee's
life.
Thereupon Martin withdraws all opposi-
tion to their union and the long family feud
is ended.
Leo Maloney plays the hero role with his
customary ginger, Rulon Slaughter, as the
heroine's rash young brother, shares dra-
matic honors with the star and Josephine
Hill registers as a very appealing g:rl-in-the-
case.
The exteriors are picturesque and the pho-
tography as a whole of good standard quality.
You can bill this as a brisk Westerner,
stress the fast riding, gunplay, fight stuff and
romantic interest and feature Leo Maloney.
May 23, 1925
Page 69
BEYOND THE BORDER
Producers Distributing Corp. Photoplay. Au-
thor, Meredith Dams. Director, Scott S.
Dunlap. Length, 4,469 Feet.
CAST AND SYNOPSIS
Bob Smith Harry Carey
Molly Smith Mildred Harris
Bob Moore William Scott
Brick Dawson Jack Richardson
Nick Perdue Tom Santschi
Sheriff Bob Smith goes on the trail of a supposed
bandit, Bob Moore, captures him and finds out that
he is brother to Molly, girl Smith loves. During
Smith's absence Brick Dawson is elected in his
place through crooked work on the part of Nick
Perdue. Moore is tried and sentenced. Smith
promises to look after Molly. He keeps his word
and also proceeds to expose Perdue and the latter's
confederates. This he finally achieves, defeats and
gathers in the gang, clears Bob Moore's character,
who reappears under his real name and wins Molly.
AS a program attraction this picture offers
satisfactory entertainment. It is a bit
above the average Westerner so far as set-
tings and general direction are concerned and
will hold its own with the best of them in
point of speed and melodramatic urge.
The plot doesn't get very far away from
established routine but provides plenty of
exciting detail, the photography is exquisite
and from an artistic standpoint "Beyond the
Border" ranks as a thoroughly pleasing
production.
Hero Sheriff Bob Smith gets into his au-
dience's good graces early in the story when
he shows himself willing to take a chance on
his reputation by passing himself off to hero-
ine Molly as the holdup man, so as to spare
her the mortification of knowing that her
brother is the suspected bandit.
This wins h;m the sympathy so essential
in the moulding of screen romances, right
away you decide that Bob is a regular fellow
and hope to see him outwit his enemies.
As might be expected whenever Tom
Santschi plays a villain role, there are some
fights staged between that battle-scarred
scrapper of the films and hero Bob that are
the acme of realism and savagery.
These scenes are put through with a vim
and melodramatic force that will surely hit
the fancy of all admirers of the rough art
of fisticuffs. In addition to which Harry
Carey is kept busy demonstrating his ability
to ride like a demon and shoot his way to
victory.
Some of the horsemanship stunts he per-
forms on the perilous mountain trails are of
a nature calculated to make the most hard-
boiled fan gasp in astonishment.
There is sufficient comedy relief to balance
the blood-and-thunder action nicely and a
cracking climax is attained.
Harry Carey is an ideal hero for this sort
of feature. Outside of his athletic qualities
he possesses a magnetc personality, clean-
cut and wholesome, which is one of his great-
est screen assets. Tom Santschi is a for-
midable villain, as Nick Perdue, and Mildred
Harris scores as the pretty, piquant heroine,
Molly Smith.
Few Westerners can boast of as superb
photography with which "Beyond the Bor-
der" charms the eye. There are vast
stretches of desert land, frowning mountain
backgrounds, all beautifully filmed and of-
fering a succession of long shots in which
the shading and lighting effects are sweetly
handled.
Harry Carey is your best bet in exploiting
this production. He is deservedly popular
with the fans and you can tell them that his
latest vehicle is well up to the standard of
his best work in the matter of suspense,
thrills and appealing romance.
Mildred Harris is also widely admired and
should be featured.
Don't forget to mention Tom Santschi and
his fighting stunts, which are famous the
length and breadth of movieland.
THE SILENT PAL
Gotham Productions Photoplay. Author,
Frank Foster Davis. Director, Henry Mc-
Carty. Length, 6,200 Feet.
CAST AND SYNOPSIS
The Dog Thunder
David Kingston Eddie Phillips
Marjorie Winters Shannon Day
Betty Winters Dorothy Seay
Lazarus Charles Mack
Daniel Winters Willis Marks
Randall Philips Colin Day
Student David Kingston is falsely accused of
theft. Although protesting his innocence, the evi-
dence brought against him by schemers is too
strong and he is expelled in disgrace. He is grief-
stricken, utterly despondent and decides to commit
suicide by jumping in the river. At this juncture he
makes the acquaintance of a stray pup, who appears
to be in as bad shape as Dave himself, yet making
the best of matters. Dave changes his mind, annexes
the dog, whom he names Thunder, and they become
pals. Thunder discovers a letter in a mattress which
contains information as to the location of a gold
mine. The two start West to hunt for the treasure
They reach a sheep ranch, where adventure in
plenty awaits them. Thunder proves that he is not
guilty of k lling sheep and rescues the ranch-owner's
two daughters, with one of whom Dave falls in love.
Dave finally finds the gold mine and gets the girl
he fancies.
A RATTLING good picture for the family
trade, with especial appeal for juvenile
patrons, "The Silent Pal" stacks up as one
of the best of the many features in which
canine actors play prominent parts. There's
quite a run on these dog films of late and
in a majority of cases they have registered
well at the box office.
The youngsters wax enthusiastic over them
and the adults are sure to patronize any
form of entertainment that the children like.
Also, the older folks manage to get a
lot of satisfaction out of a story of this kind,
intelligently directed, with the human inter-
est element not submerged by attempts to
keep the dog star under the spot-light all
the time.
Thunder is a marvelously sagacious and
well trained animal and does his work with
the ' careless ease of a veteran professional,
although it is but a comparatively short time
since he made his camera debut.
Among some of his best stunts are the
successful tracking down of a lost child,
rescuing a tiny girl at the edge of a cliff,
the scene in which he grabs and halts a run-
away horse on the saddle of which the hero-
ine is helplessly clinging ; and a terribly
realistic fight he engages in with the half-cast
villain.
You never get the impression that Thunder
is being "coached" to do these things, he
moves and acts so naturally.
There's a good moral and not a little
pathos to the tale, the dog serving to remind
the despondent hero that the latter isn't the
only suffering creature in a tough world,
whereupon, instead of committing suicide, as
planned, he bucks up and sees the game
through with his canine pal to aid him.
A particularly appealing sequence is that in
which Thunder is condemned to die for hav-
ing killed sheep. At the crucial moment, the
little girl the dog rescued from death stops
the execution, evidence is given that Thunder
is innocent, and all is lovely.
Eddie Phillips is seen to good advantage
in the role of the erstwhile despairing hero,
David, who makes the grade in the long run ;
Shannon Day wins favor by her charm and
clever acting, as Marjorie Winters, and the
support is adequate.
The photography includes some attractive
open-air locations, with pretty long shots
and effective lighting.
Go after the juvenile trade strong in your
exploitation. The kids will surely like this
one, and the older folks will follow suit. Tell
them all about the Thunder dog's wonderful
work, his rescue stunts and scrapping abil-
ity. Stress the story's melodramatic and
romantic values.
THE NECESSARY EVIL
First_ National Picture. Adapted from
"Uriah's Son" by Stephen Benet. Director,
George ArChainbaud. Length, 6,307 Feet.
CAST AND SYNOPSIS
Frank Jerome Ben Lyon
Shirley Holmes Viola Dana
Dick Jerome Frank Mayo
David Devanant Thomas Holding
Frances Jerome Gladys Brockwell
Hattie Mary Thurman
£u£ Arthur Housman
Keggie Beach Cooke
On her deathbed Frances Jerome secures Devan-
ant s promise that he will care for her son Frank.
The youngster grows to manhood a prey to the in-
herited tendencies of his dissolute father, ana is
finally expelled from college as the result of a
drunken escapade from which he emerges married to
an adventuress. She and her brother rob Devanant
who pretends to believe that Frank is the thief."
Frank is sent to the tropics to make good and he
does so. Meantime he learns that Devanant sent
his father to the same place years before, and mis-
construes Devanant's motives, believing that he
wished him out of the way. He returns to the
States on the day of Devanant's marriage to Shirley
with whom Frank is in love. Frank is determined
to kill Devanant, but the latter convinces him r/.his
sincerity and in the excitement dies of heart f; -Jurr
The story ends with Shirley in Frank's arms.
'T'HE big names in the cast will bring busi-
A ness to this picture, but it will prove only
moderately pleasing, so don't promise your
patrons too much.
In the opening scenes we are transported
to Cholopan, a port of missing men, and are
shown the episode in which the hero's father
is slain by a dancing girl.
Then there is a lapse of some fifteen years,
and we are introduced to Frank Jerome ia
whose heart there is a constant conflict be-
tween the good impulses derived from his.
mother, and the evil tendencies transmitted
through his father.
The battle which goes on is shown by
double exposure and the shadowy forms of
his parents appear on the screen. The ghost
of the father is constantly urging him toward
evil, while the mother's spirit is the power for
good.
As one or the other impulse triumphs,,
the winning spirit enters his body. The idea
is effectively carried out, but it is doubtful
whether it will meet with the approval of
picture patrons.
The action swings along at a satisfactory
pace up to the point where the boy is sent
to the tropics to make a man of himself.
From that on there is a decided slowing rp>
of tempo, and the remainder of the story is-
draggy.
The expedient of having Devanant die of
heart disease in order to pave the way for
a final clinch between Frank and Shirley
seems anything but convincing. However, it
was necessary to arrive at an ending in some
manner.
Ben Lyon is most effective in those se-
quences depicting the wild parties which
finally cause his expulsion from college.
He labors under the difficulty of too many
close-ups, and one thing is sure — he should
never try to cry. Tears don't become him.
Viola Dana makes an appealing heroine,
and her characterization of Shirley adds
strength to the production.
Frank Mayo and Gladys Brockwell make
the most of the roles assigned to them, but
the finest acting in the picture is done by-
Thomas Holding as David Devanant. His is
a most polished performance, and each situa-
tion is handled with the sure touch of a
genuine thespian. The remainder of the cast
is satisfactory.
The photography throughout the picture-
is excellent, and the lighting effects help ma-
terially with added touches of beauty.
Your exploitation should feature the names
of Ben Lyon and Viola Dana, and those of
Frank Mayo, Gladys Brockwell and Thomas;
Holding will also prove of value in interest -
inp patrons.
Page 70
Exhibitors Trade Review
FRIENDLY ENEMIES
Producers Distributing Corp. Photoplay.
Adapted From Play by Samuel Shipman
and Aaron Hoffman. Director, George
Meiford. Length, 6,288 Feet.
CAST AND SYNOPSIS
Carl Pfeiffer Lew Fields
Henry Block Joe Weber
June Block Virginia Faire
William Pfeiffer Jack Mulhall
Nora Nora Hayden
Mrs. Pfeiffer Eugenie Besserer
Miller Stuart Holmes
Hilda Schwartz Lucille Lee Stewart
The World War is a fruitful cause for argument
between Carl Pfeiffer and his crony, Henry Block,
the latter being 100 percent American, while Pfeiffer
stiii has lingering affection for his native land of
Germany. Pfeiffer's son William enlists when Amer-
ica enters the field. Miller, a Teutonic spy, wheedles
money from old Pfeiffer and uses it to place a con-
federate aboard the transport on which William is
booked. Hearing that the transport has been dis-
abled, Pfeiffer blames himself for having helped to
kill his son. But William shows up unhurt. Pfeiffer
and Block, aided by Hilda, secret service agent, suc-
ceed in catching Miller. William weds June, Block's
daughter. The two old chums are happy again,
Pfeiffer now being heart and soul with the U. S.
the legitimate stage "Friendly Enemies"
^ scored a tremendous hit and the indica-
tions are that the screen version w-11 enjoy
like popularity. The magic names of Weber
and Fields, so widely and favorably known
in the amusement world, head the cast and
there is no community so rmall or obscure
as to be ignorant regarding the merits of
ihees famous comedians. There are other
well-known players in support and success-
ful exploitation of the feature ought to be
an easy task.
But there is a great deal more to the p:c-
ture than the draw'ng power of the princi-
pals. Its plot is an ingenious mixture of
pathos and comedy, replete with sympathetic
lure and, of course, offering a wealth of char-
acterization in the two star roles which rings
the natural, human note with resonant clear-
ness and sincere appeal.
It is not so far back from those dark days
of the great conflict that the average person
will find it difficult to recall many cases in
which well-meaning, kindly folks of German
ancestry found themselves placed in the same
•distressing predicament which confronts the
good old Carl Pfeiffer of this film. You
can't help feeling sorry for Carl, swayed as
he is between love for the Fatherland and
U. S. citizenship ties. Both he and his faith-
ful crony, Henry Block, are a lasting delight
on the screen as they argue incessantly with
noses almost touching, yet the mirth they
create hardly dies away before the spectator
is caught up and carried along by the story's
•emotional drift.
The melodramatic phases are cleverly han-
-dled, never over-stressed and always effec-
tive, nor is the romantic angle neglected, as
.gxerrjnl'fied in the happily ending love affair
"between Pfeiffer's son and Block's daughter.
It would be waste of space to go into detail
concerning the acting of Messrs. Weber and
Fields. Either is incapable of work lacking
in sincerity or humor ; suffice it to say that
they live up to their reputation as two of
the most accomplished and popular artists
-the theatr'cal world has known. The sup-
port is capital, with Virginia Faire and Jack
Mulhall giving particularly fine performances
in their respective roles.
The action never drags and George Mel-
ford has directed the production with good
taste and judgment. It is well photographed,
-the closeups of the princ pals are excellent,
the settings adequate and lighting effects
faultless.
The recent reunion in stage work of
Weber and Fields, after many years' separa-
tion gained them a lot of publicity which
should aid the exhibitor greatly in exploiting
this feature. You can play them up to the
limit and don't be afraid to praise the pic-
ture on its own merits, calling attentioi , to
. \ ^ccessful run of the original play before
-the footlights.
TEARING THROUGH
F. B. O. Photoplay. Author, Frederick
Stowers. Director, Art Rosson. Length,
4,714 Feet.
CAST AND SYNOPSIS
Richard Jones Richard Talmadge
Constance Madison Kathryn McGuire
District Attorney Herbert Prior
Mr. Greer Frank Elliott
Bob Madison Arthur Rankin
When District Attorney Johnson is seemingly
foiled by the success of a dope gang in selling nar-
cotics, his assistant, Richard Jones, decides to try
his hand at catching the lawbreakers. In the course
of his investigation he encounters Bob Madison,
brother of the girl he loves, to be a drug addict and
in the power of the gang. He rescues and reforms
Bob and finds that his rival, Greer, owns a resort
where hop is sold. Constance gets into Greer's
clutches and is saved by Richard. After many wild
adventures and battles with the gang members he
clears everything up, proving that the district at-
torney is crooked and in cahoots with the drug gang.
As a result of his activities he becomes district at-
torney and wins Constance.
ADMIRERS of the dare-devil stunts for
which Richard Talmadge is famous will
surely be pleased with his work in "Tearing
Through." It's speedy, wild, almost impossible
melodrama, but entertaining at that, and sure
to satisfy the patrons wherever pictures shot
through with thrills and keyed up to high
tension' pitch are popular. The title is sug-
gestive of something doing all the time and
the film lives up to it.
Stories dealing with dope peddlers always
possess a certain news value because the fans
read about such things in the daily papers
and like to fancy they are getting a look be-
hind the scenes, so to speak, when the stuff
is spread out on the screen.
So this tale of a town where the drug evil
is rampant and a clean-up campaign is started
hits them abcut right, the fact that it falls
short of depicting actual conditions in real
life by a large margin, not making any dif-
ference.
Of course, without Richard Talmadge and
his amazing stunt work, the picture would be
a very ordinary affair, though it really offers
a better plot than most of the star's former
vehicles. But we defy the most hardened
critic to remain passive and not experience a
succession of thrills when Richard Jones is
buzzing around and taking all sorts of
chances on breaking his devoted neck.
You see him disguised as a Chinaman,
venturing into noisome dens, incurring the
resentment of a crowd of enraged Orientals
and giving them a battle without a soul to
back him up.
But Richard goes through that angry mob
as though its members were made of paper,
slamming them right and left, a bang-up
scrap and wonder of crashing act:on.
For that matter, the action never slackens
down. The hero is ever busy, whether res-
cuing dope victims, springmg with cat-like
pgility from one speed'ng motor to another,
flitting lightly over house roofs, or dodging
pursuers by marvelous twists and turns.
Talmadge is undoubtedly a pleasing hero.
His role doesn't demand much dramatic abil-
ity, but he gets by n cely when called upon
to portray the softer emotions, and there can
be only one opinion as to the excellence of
his athletic feats.
Kathryn McGuire fills the heroine part
acceptably and the support is adequate.
The photography is good all the way
through. There are many well filmed ex-
teriors, the tenement district shots well filmed
and clear lighting prevailed.
You can go the limit in boosting this as a
stunt picture that will make 'em all sit up
and take notice.
Packed with thrills and amazingly fast
action, it should get the money wherever
Talmadge is a drawing card. Feature the
star as appearing in one of his best films. f&
THE OPEN TRAIL
Universal Photoplay. Author, Isidore Bern-
stein. Director, Clifford Smith. Length,
4,800 Feet.
CAST AND SYNOPSIS
White Elk Jack Hoxie
Lucille Cavanaugh Mary McAllister
Black Panther Jack Pratt
Natuka Natalie Warfield
Brown Bear Francis Ford
Polly Fleming Virginia Boardman
Ben Harper William Welsh
John Cavanaugh William McCall
Silver Waters Marin Sais
Indians are about to attack pioneers among whom
are John Cavanaugh and his daughter Lucille. White
Elk, chief of another tribe, intervenes and saves
them. Lucille and White Elk are mutually at-
tracted. Latter is pledged to wed Silver Waters,
for whom Black Panther is also suitor. Unscrupu-
lous trader cajoles White Elk into sigring away
tribal lands. Indians seek revenge by burning White
Elk. He escapes and rescues white men from as-
sault by tribe. The chief and Silver Waters save
Lucille from drowning. It transpires that White
Elk is of white blood, having been taken by Indians
when a child. He wins Lucille.
A GOOD Westerner with several new plot
angles which get away from the regular
established formula for this type of picture.
The neighborhood and smaller houses should
find, "The Open Trail" a satisfactory attrac-
tion likely to score well at the box office.
The fact that the supposed Indian hero
is really a white man is kept under cover
until the final reel. This adds to the story's
interest in that the spectators are never quite
sure that he will win the heroine, as it would
be contrary to screen ethics to wind up mat-
ters by marrying her to a red man.
Jack Hoxie's Indian makeup is convincing
and aids greatly in carrying out the decep-
tion. There is plenty of fast action and the
atmosphere is colorful and realistic.
Director Clifford Smith evidently figured
that the melodramatic values of the plot were
strong enough to hold an audience without
resorting to comedy relief, for there are no
humorous episodes injected.
On the whole he seems to have been cor-
rect in his judgment, for the net result is a
film which moves smoothly and swiftly and
never relaxes its exciting tension.
The native dances interpolated are vividly
impressive and remarkable for accuracy of
detail.
Suspense is created at the start by the
threatened attack on the pioneers by hos-
tile Indians, which is averted by the inter-
vention of the tribe led by hero White Elk.
The romance begins to develop here, when
the young chief becomes acquainted with
Lucille Cavanaugh, although affianced to
Silver Waters.
A scheming trader succeeds in getting
White Elk to sign away lands belong:ng to
his tribe and this leads up to a thrilling situa-
tion where the chief is sentenced to be burnt
alive, tied to a stake and escapes death by a
hair's breadth.
The Indian attack on the pioneers, White
Elk's opportune' appearance to assist the
white men, and the rescue of Luc;lle by the
chief and Silver Waters, as the heroine is
about to hurtle over the falls in a canoe, are
thoroughly effective scenes and admirably
filmed.
Too much cannot be said in praise of the
camera work. There are any amount of
rarely beautiful exteriors, with excellent
closeups and long shots, and the mountain
backgrounds are superb.
The star gives a capital performance and
is well supported, with Mary McAllister
registering as a decidedly alluring heroine in
the role of Lucille.
You can exploit this as one of Hoxie's
best, a Westerner somewhat different from
the usual brand, chockfull of thrills, beau-
tifully photographed and offering a pleasing
romance. Feature Hoxie and Mary McAllis-
ter.
May 23, 1925
Page 71
CALIFORNA TESTS NEW
FILM DEVICE
Third dimension in screen has practically
been ach eved at the California theatre since
the installation of a new device which effects
a shadow behind the picture.
A parabolic mirror projecting a beam of
light through a prismatic lens apparently
throws the picture away from the screen.
This is accomplished without in any way af-
fecting the amount of light that reaches the
screen or the sharpness of outline.
The result of this experiment is gratifying,
for pictorial beauty formerly lost in high in-
tensity projection now forms an artistic
background. Studios employ technical direct-
ors to create lighting effects and these are
seen in their original beauty with the aid of
this new device.
Wurlitzer Organ News
May 11. — From the Coast comes the news
of additional large groups of contracts closed
for Wurlitzer Unit Organs. Here are a few
of the recently announced installations of
these universally popular solution of the
music problem of the modern theatre.
Los Angeles — The Bard Theatre Co. has
just completed the installation of Wurlitzer
Unit Organs in two of their houses. One is
in Bard's Adams Street Theatre, Adams and
Crenshaw Sts., Los Angeles, and the other in
Bard's Pasadena Theatre, Colorado and
Catalina Sts., Pasadena.
Glendale, Cal. — The New Glendale The-
atre operated by the West Coast Langley
Theatre Circuit now has a new Wurlitzer
Unit Organ.
Some Important Projection Questions
Answered by Wesley Trout
What will cause an armature to spark
badly?
Ans. A bent shaft will cause the arma-
ture to rub the pole pieces, and thus set up
a bad sparking, vibration and overheating of
the armature. To overcome this it will be
necessary to remove the armature from the
machine and have the shaft straightened in
what manner most handy. You may have to
withdraw the entire shaft from the armature
to do this.
A dirty and uneven commutator will cause
a bad sparking ; oil on the commutator and
dirt will cause sparking ; the mica that has
become too close to the top will cause spark-
ing ; brushes set improperly will cause much
sparking at the commutator.
* * *
What will cause a side-motion to picture
projected?
Ans. Top guide rollers on the gate may
have become badly grooved, and they may
not fit the film snug. See that rollers run
evenly while film is being run through ma-
chine. You may have too much "play" in
the intermittent movement or sprocket. The
rollers on the apron may be worn very badly.
The film itself may happen to have a little
camera motion.
How manv pictures are there to a foot of
film,
Ans. There are sixteen pictures to one
foot of film.
* * *
How far should the arc be from the back
collector condensers ?
Ans. It is best policy to have your arc
from three to four inches from back collector
condensers.
Should new film be oiled in order to get it
to run better through the projector?' Is wax
best to use on new film?
Ans. Never OIL FILM ; it is the worst
thing you can do to new film. I have seen
projectionists simply pour oil on new film to
keep it from "sticking "
Don't ruin new film by oiling it. Use a
waxing machine and wax your films so that
they w.ll NOT STICK. You can rub a little
wax on the tension shoes to help it through.
The projectionist should INSIST THAT
FILM EXCHANGES WAX THEIR FILM
BEFORE EVER SENDING IT OUT.
ALL FILM EXCHANGES HAVE WAX-
ING MACHINES TO DO THIS.
Is it possible to use a transformer on direct
current ?
Ans. A transform-
er CANNOT BE
USED ON DIRECT
CURRENT. It is a
device made entirely
for use on alternating
current ONLY. RE-
member its purpose is
to change alternating
current of any given
cycle (frequency) and
voltage and amperage
to an alternating cur-
rent of the very same
cycle, but of a differ-
ent voltage and am-
perage.
VICTOR STEWART PRO-
CESS LOCATES IN N. Y.
Charles I. Pierc"e, sole distributor for the
United States and Canada, of the Victor
Stewart Process, has just completed negotia-
tions with the Consolidated Film Laborator-
ies, Inc., for a long-term lease on the film
building, at 128 West 52nd Street, to be oc-
cupied by the Victor Stewart Process, Inc.
By securing this building, Mr. Pierce has
placed the Victor Stewart Process into the
very heart of the motion picture industry of
New York City.
This beautiful structure was erected for
the special use of any branch of the motion
picture industry, and was formerly occupied
by the Republic Laboratories. It is equipped
with every known device for the prevention
of fire, and has the official O. K. of the New
York Fire Department.
According to present indications, the en-
tire building will be required to accommodate
the enormous demand that has already been
created for the Victor Stewart Process.
The Victor Stewart Process is long past
the experimental stage, and has been ap-
proved by many of the leading men in the
industry. The very fact that film treated
by this process is no longer susceptible to
oil, and that it sets tones and sepias so that
they are just as clear on the last run as they
are on the first, is one of the reasons for
the immediate demand for this process.
Firms using this process, have found, after
long runs, that their prints remain free from
what is commonly known as "rain." This
simply means a satisfied general public and
satisfied exhibitors.
If, through careless operation, film gets
splashed with oil, it can be washed with
warm water and soap, without fear of
scratching, or ruining the prints.
Why is proper lamp
house ventilation im-
portant ?
Ans. If the tem-
perature gets too high
the wires on the in-
terior of the house
will be injured.
15th & L Sts., Washington, D. C.
A new modern 8 story fireproof hotel,
one of the finest in the City.
M 250 baths
rooms
RATES
Single
Double
$3.50 Up
- $4.00 Up
Situated in a very convenient location, within easy access
of the business section and outside of the congested area,
within 3 blocks of the White House and within a few
minutes' walk of the leading shops and principal theatres.
A Hotel, a home when you are away from home.
RUSSELL A. CONN, Managing Director
WORLD'S LARGEST EXCLUSIVE AMUSEMENT TICKET PLANT TWENTY- EIGHT YEARS EXPERIENCE AT YOUR SERVICE
ROLL'ra FOLDED
usTTck
fT(3=— TICKETS
352 N. ASHLAND AVENUE . \y ■ ■ ■
CHICAGO, ILLINOIS » x BfSI f0R M UASr M()N[> ouicKrsr delivery correctness i-UAMNrFfD
Page 72
Exhibitors Trade Review
Last Minute Theatre
Construction News
Archt.— Victor A. Rigamont, State Theatre
Building, Pittsburgh, Pa., drawing revised
plans on Theatre, $100,000. at Mercer Street,
Greenville, Pa. Steel Engr., C. C. Dunnells,
141 Riverview Avenue, Pittsburgh, Pa. Owner,
W J. Silverberg, care Mercer Square The-
atre, Mercer Street, Greenville, Pa. New
bids will be taken soon. All previous bids
Archt.— Victor A. Rigamont, State Theatre
Bldg., Pittsburgh, Pa., taking bids on The-
atre at Cannonsburg, Pa. Owner— Alhambra
Theatre Company, E. F. & F. A. Beedle,
Cannonsburg, Pa. Owner and Archt. taking
bids, due no set date.
* * *
Archt.— Margon & Glaser, 2804 Third Ave-
nue, New York City., building Theatre, $200,-
000 , 1 sty. 75 x 125, at N. E. cor. Walton &
M St. Mt. Eden Ave., New York City.
Consltg. Engr.— Jares & Baum, 116 West
39th Street, New York City. Owner— Leo.
Silver, 547 Broadway. Owner taking bids
on gen. contr. no date set for closing of bids.
* * *
Archt.— J. M. Berlinger, 469 Seventh Ave-
nue, New York City, drawing plans on The-
atre (M. P.) & Stores, $250,000., 1 sty. 85 x
150 at S. W. Cor. of Coney Island & Ave. U.,
Bklyn, N. Y. Engr. M. L. Kaufman, 469
Seventh Avenue, New York City. Owner
withheld, care of architect. No date set for
taking bids.
* * *
Archt.— Thos. Lamb, 644 Eight Avenue, New
York City. Gen. contr. will take bids on
at Lincoln Place & Bedford Avenue, Bklyn
Struc. Engr. Weinberger & Weishoff, 345
Madison Avenue, New York City. Owner-
Levy Bros, care archt. No date set fof
taking bids.
* * *
Archt— Harrison G. Weisman, 23 West 43rd
Street, New York City, building Theatre, 2
sty 125 x 100 at 292 Flatbush Avenue, Bklyn.
N. Y. Owner— 292 Flatbush Ave. Co., Wm.
Brandt, pres., 164 Montague Street, Brook-
lyn Gen. contr. let without competition to
M. Shapiro & Sons, 1540 Broadway, New
York City. Gen contr. will take bids on
subcontrs. soon. Work starts soon.
Archt.— Robt. D. Kay, Jr., 91-93 Sutphin
Blvd., Jamaica, N. Y. drawing plans on
Stores (2), Theatre (M. P.) & Offices, 1 and
2 sty. 45 x 137, at Main Street, Mmeola,
New York. Owner— A Holman, New Hyde
Park, New York.
* * *
Archt— Harrison G. Wiseman, 25 West 43rd
Street, New York City, finishing plans on
Theatre (M. P.) $150,000. 2 sty. 140 x 200 at
Valley Stream, New York. Owner— Cal-
derona Theatrical Corp., S. Calderona, pres.
314 Fulton Avenue, Hempstead, N. Y. Archt.
will take bids on gen. ctntr. April 25th.
. * * *
Archt.— Jacob Lubroth, 44 Court Street,
Brooklyn, N. Y., building Theatre (M. P.) 2
sty. 100 x 38 at 107 Washington Street, Ho-
boken, N. ■ J. Owner — David Aranson, 44
Court Street, Brooklyn, N. Y. No date set
for taking of bids. Plans drawn.
* * *
Archt. — Magaziner, Eberhard & Harris, 603
Chestnue Street, Philadelphia, Pa., drawing
plans on Theatre. (M. P.) Stores, (3) &
Apt. Bldg., (3 apts.) $150,000., 2 sty. & bas.
at 39 Broadway, Pitman, New Jersey. Owner
Pitman Realty Co., J. Morris, Secy., Pitman.
Archt. & Owner will take bids on gen. ctnr.
Classified Opportunities
Rates 2 cents a word. Cash with copy.
At Liberty
AT LIBERTY — A-l ORGANIST, experienced;
large library; cue pictures accurately; union. OR-
GANIST, 615 So. Grange Ave., Sioux Falls, South
Dakota.
AT LIBERTY: Pipe organist of ability; experi-
enced ; familiar with both unit and straight organs ;
fine library. Address, Bernice Stevens, 5727 Rich-
mond Ave., Dallas, Texas.
Local Films
MOTION PICTURES made to order. Commercial,
Home or Industrial. We have excellent facilities,
and the best cameramen. Our price 20c per foot.
Ruby Film Company, 727 Seventh Avenue. New
York.
MOTION PICTURES MADE FOR YOU. Pep
up your patronage with a local movie contest. Write
me for plan. W. L. Marks, Cameraman, 122 West
Fifth St., Cincinnati, O.
For Sale
FOR SALE— MOTION PICTURE BUSINESS
consisting of 500 reels of film, also accessories.
Quitting business and will sell at big sacrifice. Won-
derful opportunity to make good buy. Address
POST OFFICE BOX 662, Tulsa, Oklahoma.
FOURTEEN HUNDRED NEW OPERA
CHAIRS, some upholstered. New goods made on
contract to fit. Bankrupt stock, at ? big saving.
EIGHT THOUSAND YARDS of government
Standard Battleship Linoleum and Co.k Carpet at
less than wholesale prices for theatres, churches,
clubs and lodges. Guaranteed goods. Not less than
one roll sold. J. P. REDINGTON & COMPANY,
SCRANTON, PA.
ALL MAKES MOVING PICTURE MACHINES
and other equipment. Prices right. United Theatre
Equipment Co., 28 Piedmont St., Boston, Massa-
chusetts.
SIMPLEX PROJECTOR, purchased from Com-
munity Motion Picture Extension Service, Chi-
cago, complete with Mazda Lamp House, Steel
Booth and all accessories, used less than fifteen
times. $450 cash. Rev. Leon M. Linden, 393
Fifth St., Aurora, Illinois.
For Rent
MOTION PICTURE and "Still" Cameras rented
sold and exchanged. Portable lights for sale and
for rent. Keep us advised of your wants. Ruby
Camera Exchange. 727 Seventh Ave., New York
City.
CINEMA
The Motion Picture Review
of the Orient
Manager: E. ATHANASSOPOULO
Editor-in-Chief :
JACQUES COHEN-TOUSSIEH
'CINEMA" is the only picture publication
circulating throughout the Orient.
Address:
'CINEMA," 8 RUE de L'EGLISE DEBBAN'
ALEXANDRIA, EGYPT
THEATRES CONTEMPLATED
Archt. — Not selected. Owner— Moose Greater
Lodge, B. W. Johnson, secy., 155 N. Clark
Street, Chicago, III, contemplates Hotel,
Theatre & Office Building, $3,000,000., site
not selected in Chicago, Mature 1925.
Archt. — J. Kerr GifTen, St. Clairsville, Ohio,
drawing plans on Theatre, $20,000., 1 sty. &
bas., 60 x 108 at Lansing, Ohio. Owner — J.
Pegot, Lansing, Ohio.
* * *
Archt.— J. E. Fieldstein, Otis Bldg., Phila-
delphia, Pa., building Theatre (M. P.) 1 sty.
40 x 110, at 5355 Alfred Street to Coulter
Street in rear. Owner — Jacob Sarshik, Chel-
ten Tr. Bldg. Philadelphia. Gen. contr. let
to Wm. H. Cumberland, 4927 Rubican Ave-
nue, Philadelphia, Pa.
Archt. — E. C. Horn & Sons, 1476 Broadway,
New York City, building Theatre & Stores,
(add), $200,000., 1 & 3 sty., 100 x 105 at
Cranberry & Court Sts., Harrisburg, Pa.
Owner— Wilmer & Vincent, 1451 Broadway,
New York City & C. Floyd Hopkins, local
mgr. Majestic Theatre, Harrisburg, Pa.
Owner taking bids on gen. contr.
FOR SALE — Underwood
Will consider an exchange
hibitors Trade Review.
vpewriter, 16 inches.
>rite Box H. S., Ex-
FOR SALE — International Adding Machine with
stand, also a Marchant Calculator. Bargain. Box
B. W., Exhibitors Trade Review.
Wanted — To Buy
WANT TO BUY THEATRE OUTSIDE NEW
YORK. Please write giving full particulars. Box
F. M. Exhibitors Trade Review. New York.
WANTED TO BUY: Two 30-inch exhaust fans.
Will exchange one Halberg motor generator 30-70
brand new, too small for my throw, for same or
will buy outright. Edwards Theatre, East Hamp-
ton. L. I., N. Y.
L
On All Features. — Shipped Same Day
Order is Received Send for Trial Order.
Good Work — Low Prices.
1
FILMACK COMPANY
736 S.WABASH AVE. CHICAGO
READ
LE COURRIER
Cinematographique
28 BOULEVARD SAINT DENIS, PARIS
CHARLES LE FRAPER,
Manager
Most widely circulated, best informed and
oldest of the French motion picture journals.
Specimen copy free on request.
Mailing Lists
Will help you increase sales
Send for. FKEE qataloj shfe*
99%bc; refund of 5 ^each
Good photography plays no small part in
making a picture popular. It has a definite
box office value.
EASTMAN
POSITIVE FILM
— does justice to the cinemato-
grapher's skill. It carries all the
quality of the negative through to
the screen.
And you know when the picture
is printed on genuine Eastman
Film — the identification "Eastman"
and "Kodak" in black letters in
the margin tells you.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
"J Wanted to find out Why 6000 theatres use serials
regularly. So I Went to find out Why and saw
'Sunken Sil-Ver. J^oW I Know the answer*
"I was told the other day that some 6,000 theatres in the
nation use serials regularly. I'd thought the number was
much smaller. So I went to find out why and saw 'Sunken
Silver,' the new Patheserial, and now I know the answer.
" 'Sunken Silver' is a good serial. It's got a good story, by
Albert Payson Terhune; a good cast headed by Allene Ray
and Walter Miller and it's well made. The first two episodes
so impressed me that I'm going to watch for it at a convenient
theatre and follow it throughout its length. I DIDN'T KNOW
THEY WERE MAKING THEM SO GOOD."
—EXHIBITORS HERALD.
Did you Know "They Were Making
Them So Good, Mr. Exhibitor ?
Scenario by Frank. Leon Smith
Sunken Silver
WITH
Allene Ray 6- Walter Miller
PRODUCED AND
DIRECTED BY
iEO. B. SEITZ
Patheserial
213 79
FROM THE MOVEL
"BLACK CAES^a'S CLAN
by ALBERT PAYSON TERHUNE
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